As talking about the speakers, we have our first keynote speaker already on screen. Let me take the opportunity here to introduce him formally to all of you, most of you know him already. Mr. Deepak Aayir is here. He's the president of Mondaliz India's private limited. He's responsible for leading the business of Mondaliz International in this dynamic and emerging market. He's also part of the Asia Pacific Middle East and Africa leadership team of Mondaliz International. He has extensive experience in the FMCG space with close to 30 years of management experience spanning sales, marketing, franchise and general management. He will be speaking today on the topic of building a data and digital enterprise. So ladies and gentlemen, please put your virtual applause and let's welcome formally Mr. Deepak Aayir, president India Mondaliz International. A very warm welcome to you Mr. Aayir. Thank you so much. Thank you. Hello and good evening everybody. It's a pleasure to be talking to all of you and thank you Anurag and Priyanka for having me here today. Like Kaguya just said, I'll be sharing my thoughts today on building a data and digital enterprise. A good starting point would be to step back and ask the question, why? Why should you even think of building a data and a digital enterprise? If you take a closer look at what's happening around us, what's changing around us, we soon realize that there are tectonic shifts happening in consumer behavior. They are shopping online more and more. The retail landscape is changing. The decalmers and social commerce emerging thick and fast. And companies are using technology to revolutionize that manufacturing. All these still have serious implications on our business. Today, our businesses could have competitive advantages stemming from powerful brands or let's say expensive distribution networks or ability to manufacture complex products at scale or let's say housing the best talent and living in an enabling culture. I'm not saying any of this will vanish tomorrow, but data and digital could well emerge as a bigger competitive advantage, which could sort of reduce the shame on some of these. And hence it becomes imperative to build a business that is tech, data and digital enterprise. Now that brings us to the next question, how? Also be a more important one, since most of us including me, I'm sure, have struggled to get this going. But even if you got this going, we have struggled to ramp it up fast enough to keep pace with the rapid changes around us. The most experts and the best of reading material in this space will say, you need to build a digital culture. I'm sure you'll agree with me that this one digital culture will be as legulous as it gets. I'm sure there are various ways to do this to build in any organization. But I'll talk about something that's worth for us in one piece. The five things that are worth for us. One is looking for inspiration from outside. Two is it's a stop down process. So start from, start fixing a strong goal at the top. Think of putting in place a digital council. Start with destined learns. And finally, you'll need to reskill your teams, correct? So I think these are the five things. And let me spend a couple of minutes on each of them. So let's say look for looking for inspiration from outside. The best way to do this is to go on learning books. Think of learning from industries, companies, consultants who are more advanced in it, but yet not 10 or 20 years ahead of you. If you choose to connect with any company which is cutting edge or digital or too far ahead, you struggle like you struggle to get meaningful examples of patterns to actually inspire our first steps, our baby steps. We can never be inspired with cutting edge examples. In our case, visits to innovation centers of the systems are attending conferences organized by experts. And holding tech base with this throw startups actually helped us immensely. Whichever way, I mean, I'm sure you'll find your way to start a learning throw, but just started that would be my advice. The second one that I talked about is the process starts stop down and a strong tone on the top. It is hence imperative to get the leadership skill in the game, sign on to this value and lead it. In our case, my entire country leadership team started with two things. One, going on learning towards the inspiration together. And to each of us taking one clear objective on data or digital goals for you. That is not important how big or small the goal is, but you need to take one. And for God's sake, don't take one that says, you know, I'll automate data. But that's passing. We should have done that 10 years ago, but take something meaningful. It could be anything. It could be small. It could be large. The third thing you could do is think of putting in place a digital concept. We want to be from day one, but at a certain stage in the journey. Especially once the leaders have signed on to this journey. Now, ideally, it should be constituted with talent one level below the leadership team and top talent you have and surely folks who have an open mind, great learning agility and a willingness to collaborate seamlessly between functions, right? Now, each of these are very important. So it has to be a handpicked group of people, right? Over weeks and months, this council, give them the kind of visibility and attention that really stands out. That is when it starts becoming aspirational to get a seat on the table in this council, right? The first time around, you may not get the best team in play, but eventually you will. And in seating, the right thing is very important for the council to work. I shifting on to the fourth point I talked about. I talked about starting a test and learn small pilots, small projects, launching MVPs for minimal viable products, right? Some will work, some will fail, but keep it. I usually realize that to win, you need to still your teams with proper training programs, example, local, local. The example, OMC works online marketing certified professionals. These are great training programs. And you don't need to figure out which one right now, but when you get to the stage, you'll get to know. So that was the part on how. And now, let me also sort of pause for a minute to tell you that as you traverse this journey, there'll be quite a few pitfalls and a few conundrums. I'll talk about them, a few of them, but with the caveat, there is more confidence in this, right? So let me start with the first one that you already would have already debated in your minds or will be debating now or will. Sure, I start with the point in the CDO, achieve data or achieve digital also, but some companies have succeeded in this, many have failed. The fallacy here is that digital then becomes the bonus of the CDO and the CDO. The intrinsic assumption is that one is expecting the CDO to do the job of what the CDO and the leadership team can actually do better, which is inspiring the teams and their functions to adopt digital ways. Now, a Maverick CEO can surely do that, but others will fall back on the leadership team to do this and what worked for us, at least in one case, is a bunch of digital ambassadors, I call them digitally evangelists, the CEO and the leadership team, these are our digital ambassadors and they may happen. And another pitfall, let me talk about this, the stimulus question of costs and ROIs associated with digitizing a company. Now, here's my learning, don't go around looking for ROI too early in the game because they will not know how to do it. You don't even know what's going to come out of some of these experiments. Just get around to putting something out there at acceptable cost. Look at it as test and learn, you don't need to change the whole organization, ROIs will follow. Sometimes it will be a force multiplier that you have never imagined. The other one is this entire concept of failing fast. So I haven't come across a single value company who will start with an agenda or fail. But these words are very often misinterpreted, right? The right way to look at it is failure is okay. But what have you learned to put out something better? Failure is a part of the game.  But get us some success next time. And this is the right way to start looking at failures. And again, the other one that I would bring forward as a pitfall will be finding the best talent with the right skills and capabilities is going to be a challenge. Why? It's very simple because the best talent in data and digital space doesn't think you are the best company to work for. Rightfully so, because you're just starting the journey and in their minds, we are the target, right? So maybe you need to work with consultants to house these capabilities when you start the journey, maybe the great paternity and who might be happy freelancing a part of the time, data scientists get statisticians, etc. And there's one more pitfall that seems very important to keep in mind, which is about data governance. So as you start accumulating data, you need to be making the organization to organize it such that you manage diversity, you manage security. And this is where if you miss out enrolling the legal counsel in the leadership, learning towards right in the beginning, you struggle later. So that was a bit false that could come your way is not a schedule to start the journey, but I think be conscious and look for these. And then each of them will have a song that's unstable.  I'll paint it for an FMCG company knowing its manifestations to be very different for the kinds of businesses. And hence this might not necessarily apply to different industries. So in the FMCG, let me give you some use cases for marketing, sales and manufacturing. Let me start with a couple of use cases in marketing. I see one personalizing escape, right? Now, most marketers want to send a personal message to their consumers and to millions of consumers. How do we do that? Today in the world of digital marketing, it's possible. A great example would be possibly this ad of Mondays, which you might have seen in last the world, not just a category ad campaign. This is what we rolled out last the world. It was that time after COVID wave one and small retailers were desperately needing some business. So our marketing teams and agency thought of a serving a personalized ad with consumers. So if you were, for example, on YouTube, and you were selling this ad, we would go through Google's technology, your pin code, and our tech partner would pick up your pin code and customize the ad for you. So you will land up seeing names of four local retailers nearby you, depending on which pin for yourself in point on the ad. And this is a great example of hyper personalizing ads at scale. Both are important. One is personalizing. And second is not for one dozen consumers for millions of consumers, right? This is where technology can take us, right? Personalizing ads at scale. The other one could be using first party data. So for example, General Mills in the US, I'm going to understand accumulated more than 15 million unique consumer identities and got to know the attributes what we call likes and dislikes. This helped them customize the ranks of these consumers, which helped them significantly improve the media. There's a great use case for inspiration. And this is a great case where you have a proven ROI when you associate it with a cost. And the cost here of accumulating first party data is pretty huge. Those are two of the use cases for marketing. Now moving on to a couple of use cases from sales. So let me start with saying big data to expand distribution. How does our salesman know which village to start distributing our products? We have such like villages in this country, right? But today with Google Maps, it's possible to know which village has a metal road, which has a post office, which has electricity. How many houses in that village? How big does this habitat look on the screen? Using these key attributes of villages, they can open the right villages. Otherwise, it can be very confusing. It's almost like finding a needle in the exact room and 600,000 villages, which one has the right physical impossible. That's a great case of this is a great use case. Many companies are using this at scale in using big data. Big data, big data is any data that is lying outside your organization. Now, now let's look at another one, which is again being used by many companies at scale. This is about using analytical engines and machine learning or suggesting the perfect order to the salesman.  We just tell you on what quantities. If you had a magical solution that could solve this, this would be the biggest solution in sales. Today, using your past data, which you have accumulated your sales that store using big data and some advanced analytics, we can get machines to simulate the perfect order. And over time, with machine learning, the machines can themselves improve on these algorithms and suggest the perfect order for every store every day improved. Now, these are two great examples in sales. So these are things which can dramatically shift your sales capabilities and your ability to execute in the market. Yeah, and let me let me finish in a couple of use cases in manufacturing. So let me start with augmented reality. Last year, just before COVID, I'll give an example, even in the process of shifting a line from one of our factories in China to India. Then COVID struck. And our OEM representatives would be there on site, they went to Europe and they can travel to China, not India. We still managed to shift a big complex chocolate line from China to India, using advanced mobile platforms and augmented reality. Using high tech camps mounted on the aurons of the shop to our colleagues. The OEM sitting in Europe to guide them on dismantling the line, packing it and shipping it. Then in India, guide our operators to unpack and release some of the line. All this policy and believe you need no delay from the original shipping. Look at where technology is taking us. So this is one example in manufacturing. The other example is also the most stunning example. Think of IoT internet of things, right? And an industrial advocate is called IOT, right? This is an application of connected devices. So four years ago, we started putting sensors in all our machines in our city factory and started getting key readings of machines like pressure, temperature, vibrations, etc. Now these are baby steps towards what we thought will help us in building an integrated packaging factory towards building a smart factory. Now at that time, we didn't know there'll be such a mistake. But come COVID wave one and the stringent lockdowns along with that. Our ship supervisor could not travel to the factory. It was he was traveling from the industry. Whereas all the operators were able to come. So our supervisor took the call to run the factory from his laptop sitting at his own, right? And he successfully ran the entire ship flawlessly. Now if you recall a point I made earlier, don't fuss too much about otherwise. If it's a small space, here is a classic case where connecting devices for connecting machines to devices wasn't such a huge investment. And at that time, somebody had asked me what's the ROI? I don't know. But today, after running that shift, or running three ships for that one day, this is this has had a huge this has been a force multiplier and the ROI will be more than 1000 possible, right? So let me end here. Hoping the session was a bit useful in either initiating you or accelerating you towards building your next thing compared to advantage, which is what according to me is a tech data and a digital enabled enterprise. Thank you.


In recent news, San Antonio's birth star and former Toronto raptor DeMar DeRozan confirmed a report about an intruder at his home in LA. Located in Hidden Hills, DeMar's mansion is close to Kylie Jenner's, which was apparently where said intruder was actually trying to break into. Aside from his Hidden Hills property, DeRozan formerly lived in a Tarzana house and a home in Canada, which funnily enough isn't a suburb I know well. In this video, we'll take a look at three of the NBA star's properties. In these videos, we don't reveal any addresses and even though I've done a house tour of my own place, please do not show up at any private residences because it's not safe for anyone. DeMar DeRozan is a professional basketball player currently for the San Antonio Spurs and the NBA. He hails from Compton, California and previously played college basketball for the USC Trojans, being selected ninth overall by the Toronto Raptors in the 2009 NBA Draft.  He's spent nine seasons with the Raptors, including five playoff runs before being treated to the Spurs in 2018, which explains why he used to have a mansion close to Toronto. He's also played for the US national team in the 2014 World Cup and the 2016 Summer Olympics and these days DeMar has an estimated net worth of about $23 million. As an 11-year NBA veteran, DeRozan now often spends off seasons at his home in Los Angeles, which is a place where the recent intruder incident went down. DeMar was reported by TMZ Sports, apparently a man broken to DeMar's mansion at the end of November and made his way into an area where at least one of his children was at the time. DeMar ended up coming face-to-face with the intruder and chased him out of the house and everyone was okay. The man was reportedly trying to find the home of Kylie Jenner, who lives in the same area. They're actually neighbors. Hey guys, it's Kara and today we're bringing you another house tour here on Famous Entertainment. We're noticing a lot of copycat channels popping up over the originals and I noticed 95% of you watching aren't subscribed so hit that subscribe button and ring that bell. We post a new video daily. Today we'll be taking a look at the properties of DeMar DeRozan including his hidden Hills home, a place in Canada he lived and more. Don't forget to follow me on Instagram to chat and as usual let me know whose house tour is next in those comments down below. Now let's get into this video. Back in 2014, it was reported that DeMar DeRozan bought a home in the neighborhood of Tarzana, California for just over $3.7 million. Tarzana is an area on the San Fernando Valley of Los Angeles close to Encino and the site of a former ranch owned by author Edgar Rice Burroughs. Sure enough, he wrote the story about the jungle hero Tarzan which is who this neighborhood is named after. DeRozan's homeless his off season digs when he wasn't playing with the Toronto Raptors and it was close to his roots. Since he was a standout high school basketball star at Compton High School, he didn't go far for college either when he landed at the University of Southern California. Anyways, this mansion allowed the NBA star to have a sweet spot to spend his downtime at away from the court and inside spent 6,609 square feet with seven beds and eight baths. The home built Mediterranean style in 1995 occupies over an acre of land in the guard gated mall hall and park area with expansive lawns and naturally a full basketball court too. Entered through a grand foyer with sweeping double staircase, the floor plan of DeMar's former home had features like distress hardwood floors, high ceilings and detailed molding. There were common spaces like a double height living room with fireplace, formal dining room, media room as well as a chef's kitchen complete with double island and the usual high-grade stainless steel appliances. The kitchen also leads out to the covered patio outside with fireplace. Elsewhere you'll find an additional family room with beam ceilings, an office, maids room and more. Among all of the indoor highlights DeMar could kick back and relax in his master retreat which offered a sitting area his and hers closets balcony and en suite with both a soaking tub and a steam shower. The property is set behind towering hedges for added privacy in the park like grounds had a cupboard dining area and a raised pool area with separate patio, a spa, waterslide and cover cabana. While his Tarzana home was gorgeous he also needed a place in the great white north for the on-season. Next up is a house in Canada that's actually near my family home. Located in Mississauga, Ontario this mansion is probably about 25 minutes from downtown Toronto and in a posh upper class suburb. I drive by these streets often and only the richest and most successful people call these million dollar estates home. It's basically goals. This mansion was reportedly the home of DeMar DeRosin while he played many years on the Toronto Raptors Team. He allegedly sold the home in November 2018 when he was getting treated to the San Antonio Spurs. It's said DeRosin was unhappy about leaving Toronto at the time and it's easy to see after looking at this beautiful home. The home last sold for about 5.8 million dollars and is on a leafy, quiet street boasting a stunning yard with over half a million spent on landscaping alone. Inside the mansion spans 8,500 square feet with total of 15 rooms, five beds and six baths. There is a double height entry and walking in you can see the custom winding staircase in formal living room with marble fireplace to one side. His former mansion had soaring ceilings, heated floors for those chilly Canadian winters and a total of six fireplaces scattered throughout. Another den near the kitchen had a mounted TV and another fireplace while the kitchen offered custom made cabinets, double ovens and a ton of space to cook and entertain. There were ornate chandeliers, artistry finishings on the wall and top the line everything in this place.  The master bedroom was unreal and looked like something from a luxury Las Vegas hotel while the ensuite was even more lavish.  These days we know that DeMar is living in the lavish community of Hidden Hills in LA and this is also the home where the recent break-in occurred. And I'm gonna be honest I couldn't find any pics of his home here but maybe it's for the best to protect he and his family's safety after the incident. I will however give you all the details I know about this home. In 2018 it was reported that DeRozan was upgrading from his Canadian mansion into the lavish and exclusive area that only people like the Kardashian Jenners can afford. Hidden Hills which is easily the wealthiest neighborhood in the San Fernando Valley. This cell went down totally off market which is why there are no pics and the cellar was Woodbridge Investments. Woodbridge coughed up cash for five vacant lots in Hidden Hills back in 2015 and the swanky Ashley Ridge section of town and two others hidden on a new street. The home I'm talking about is one of these on the new street only being completed a couple months before DeRozan bought it. DeRozan's Hidden Hills pad is located at the end of this new cul-de-sac that will soon be lined with large mansions if it isn't already. Two doors away was one of Kylie Jenner's compounds and Nicola Sheridan of Desperate Housewives Ranch style estate backs onto his as well. This mansion cost DeRozan a whopping 14.95 million and was reportedly paid for in all cash. Sadly we know very little about this house but supposedly it spans over 10,000 square feet of space and it was built in a contemporary traditional style. The property has a pool and is surrounded by newly planted trees adding more privacy. At the time the sale was reported there was a half-sized basketball court in the works as well so I assume by now that's been completed. If you guys happen to know any more about DeRozan's current Hidden Hills mansion let me know in the comments. So now we've taken a look at two properties and based our DeRozan used to call home one even close to my place near Toronto Canada as well as a home he bought in 2014 in Tarzana. His current estate in Hidden Hills has little to no info about it but I gave you all the details we could. And plus after his scary intruder incident we can give the man some privacy. Be sure to rate DeMar's properties or pick which is your fave but I guess in this case it's gotta be between the two we could see photos of. Personally I love the one in Canada because I know the neighborhood and it's a gorgeous place to ever be able to live. I'd also love it if you guys like and subscribe to my personal channel if you haven't I post every Sunday and love getting to know you guys better over there. Thanks for tuning in. Let me know whose house to raise up next and I'll see you all in the next video. Bye!


going to be criteria 2 has to be then quotations less than or equal to, meaning if it lands on 60.51, it's going to be included here, close up the quotations, shift 7 for the end, and then finally the 60.51, so kind of an intimidating function, but it gives you a nice calculation, we can copy that down, and it should copy the relative references all the way down, we could do that by just double clicking, and it should copy the relative formulas all the way down, so this is picking up everything that is greater than, not equal to, but greater than the 62.81, up to and including the 63.04, then we could use this data set to create a histogram, but with the bar chart, so now what we want to have is on the x axis we want this stuff, and then this on the y, so I'm going to select these two columns, and I'll scroll back up to where I want the histogram to be before I enter it, and then insert tab, and we go to the charts and graphs, histogram, there's our histogram, boom, now it doesn't look, sorry not a histogram, wait a second, insert tab, charts, this time we don't want the histogram, we want the bar chart, the bar chart, we made a histogram with the bar chart, so let's move it down here, and then I'll close this for a second, and make this a little bit larger, and so now we can kind of see these on top of each other, so here's the histogram we made by just inserting a histogram, and then here's the one we made with the bar charts, so there we have it, and so then if I select the data, if I double click on the data here, and sometimes we might want to make the width smaller to like 10 maybe, so now it looks more like histogram-y, and we could add our data fields, so I could go up top, sometimes it's a little finicky to add the data numbers, so if you go up top to the, so I'm in the chart design, and then the ads up top, and I want to be adding then the chart labels that I could put in here, or up top, there's our chart labels, we could put them up top here, so if we had a wider chart, be a little bit, we need a quite wide chart to pull in that many data labels, but you know we could put those in there, we might format them maybe, well I'll keep it like that, we'll make a really wide chart, so pull this out here, I'm going to hold shift, scroll in a bit, and just see if we can make it wide enough, we could get rid of the decimals is what I was thinking on the data labels, but in any case that gives us an idea, we could do that up here too, if I pulled this histogram to the right, and we wanted to kind of compare the data labels on this one, I could go into the design and the charts, and we can access the data labels, put them up top here, so this one nicely rounded for us, so in any case there we go, and so here's the data label, so if you select the data, and you go into the labels over here, and into numbers, and you format it from general to a number formatting, then you can remove the decimal places which could be a little bit cleaner, I'm going to remove the title up top, so there we have a histogram that we made with the bar chart, now so next time what we will do, and notice the heights are, this one I just expanded, it's a little bit taller this way, so I mean I can do that, you know it squishes it down a bit, so that it looks you know similar to our two histograms but so that's what we'll do, now next time what we'll do is think about well what if I had a second set of data, and then I wanted to create you know two histograms that are kind of on top of each other, that's why this this tool might be useful, so we'll experiment and continue on with that next time


According to Dalton's law, partial pressure of any gas is determined by the percentage composition of that gas in a mixture of gases. So, when we calculate partial pressure of oxygen in atmospheric air, we know that the percentage composition of oxygen is around 21% and we multiply this 21% with the total atmospheric pressure which at sea level is 760 millimeter So, basically it is given by a percentage composition of the gas multiplied by the total atmospheric pressure. Now, as we ascend to high altitude, what happens that there is decline in this total atmospheric pressure? Percentage composition of the gas remains the same. Remember this. Okay, so this percentage composition or the percentage of oxygen which we inhale that is also known as FiO2 that is fraction of inspired oxygen. So, that will be how much it will be? 21% or if we put it in fraction, it will be 0.21. Now, at high altitude, this percentage composition or FiO2 is same only. Only the total atmospheric pressure is dropping. But since partial pressure of oxygen is determined by both, what will happen? Partial pressure of oxygen is going to decrease and when this inhaled partial pressure of oxygen decreases in the alveoli, the partial pressure of oxygen is going to decrease. So, obviously less oxygen will be able to cross to the blood and hence partial pressure of oxygen in the blood vessels is also going to drop. Now, because oxygen content depends on this partial pressure of oxygen and the amount of oxygen which is bound to hemoglobin. So, that determines the total content and if you remember that oxy hemoglobin dissociation curve for which I have another video also. So, what happens that on x-axis, there is partial pressure of oxygen and on y-axis, there is percentage hemoglobin saturation. So, you see this percentage hemoglobin saturation is directly dependent on the partial pressure of oxygen. So, when partial pressure of oxygen will decrease, less oxygen will be bound to hemoglobin. So, obviously, total content of oxygen is going to fall in the blood and what is this? This is hypoxia because less auto content, that means less auto will be delivered to tissues also. So, this ascent to high altitude leads to hypoxia and because it is due to decrease in the partial pressure of oxygen, this is known as hypoxemia, hypoxemia. So, hypoxemia is leading to hypoxia and that is known as hypoxic hypoxia. So, at high altitude, what is the main problem? Main problem is hypoxic hypoxia. Okay. So, what happens that as we ascent to high altitude, body responds to this hypoxic hypoxia and make some changes and these bodily changes which occur at high altitude help us sustain that environment and these changes are known as acclimatization. So, what is acclimatization? Bodily changes which occur which help us adapt to the high altitude environment. So, what are these changes which occur in acclimatization? Let us see. For this one fundamental you should remember that all changes are such that body is better able to supply oxygen to the tissues and they are able to use whatever oxygen is available in a better way. So, first changes which occur they are in pulmonary system. So, you see there is decrease in partial pressure of oxygen in blood and this partial pressure of oxygen is detected by peripheral chemoreceptors and what happens when this peripheral chemoreceptors are detected low partial pressure of oxygen they will increase the rate and depth of ventilation, right. So, that is the first change which occurs but remember when there is increase in rate and depth of the ventilation more oxygen is going in. But with increase in ventilation you see oxygen comes in but carbon dioxide moves out of the body and because of that what happens that there will be decrease in the partial pressure of carbon dioxide in blood and this decreased partial pressure of carbon dioxide will cause increase in the pH thus leading to respiratory alkalosis, okay. And you see that fall in partial pressure of carbon dioxide tends to inhibit this rate and depth of ventilation because fall in partial pressure of oxygen will increase ventilation but fall in partial pressure of carbon dioxide will decrease ventilation. So, you see what is happening that this response of increasing in ventilation is getting blunted it is not that effective. So, now what to do? Well body has other mechanisms to cope with this. So, kidneys now start working for correction of this pH how they will do? They will cause more excretion of bicarbonate ions in urine thus causing correction in pH. So, what is the point of all this thing? Well the point is that decrease in partial pressure of oxygen is not that effective initially in causing increase in ventilation. This increase in ventilation is maximum only by 4th to 7th day of ascent to higher altitude, okay. Only when this pH is getting corrected by the kidneys. So, that is why it is very important that we slowly ascent to high altitude and should not be like we land up at a very high altitude on day one. Though sometimes it is not possible say suppose there are rescue operation going on or there is a war going on. So, basically the military people who are posted there it will not be possible for them to have a slow ascent to high altitude. So, we will see that what can be the problems and how to deal with that. But you remember this that the maximum ventilator response occurs by 4th to 7th day of ascent to high altitude. So, that is the first change which occurs in respiratory system. Second what happens that because of decrease in the partial pressure of oxygen the metabolism in RBC changes such that there is increase in 2-3 BPG and this 2-3 BPG you can recall from oxy hemoglobin dissociation curve that this 2-3 BPG shifts the curve to the right, okay. And when this curve shifts to the right what happens that there will be increase in release of the oxygen, right. So, this is partial pressure of oxygen this is percentage hemoglobin saturation and this curve is shifted to the right. So, you see that at higher partial pressure of oxygen the percentage hemoglobin saturation actually is much lesser. So, in the original graph it will be somewhere here, okay. But when there is shift to the right percentage hemoglobin saturation decreases such that there is increase in delivery of oxygen to the tissues. Again you remember that this respiratory alkalosis what does it do? It is causing increase in pH and when we apply this increase in pH to oxy hemoglobin dissociation curve it tends to shift the curve to the left, right. So, again you see that this maximum effect will take some time when there is correction of the alkalosis also the effect of 2-3 BPG is somewhat more causing ultimate a little shift to the right only. So, that causes more delivery of oxygen to the tissues. Then there is increase in diffusion capacity as well. So, there is increase in diffusion capacity to understand this we have to understand first the cardiovascular changes which are happening. See in hypoxia what happens there is increase in the sympathetic activity and whenever sympathetic activity increases what will be the effect on heart? It causes increase in the heart rate and increase in the contractility causing ultimately increase in the cardiac output. So, when cardiac output increases more blood goes to the lungs as well more is obviously going to the systemic vessels that is why the left ventricle but more will go to the lungs as well. So, these pulmonary vessels show a phenomena known as capillary recruitment capillary recruitment because in you see normal conditions some of the capillaries are in closed state. So, to accommodate this extra blood they open up and whatever capillaries are open there is some dilation also. So, there is opening of the capillary and distension of the capillaries as well and because of this there is increase in the surface area across which the diffusion can take place. So, hence causing increase in the diffusion capacity. So, that is the third change in the pulmonary system and with this we shift to the cardiovascular system where we have already seen that there is increase in the cardiac output. So, that more blood is available to the lungs for diffusion and more goes to the peripheral tissues as well. Then secondly there is change in the vascular system. See what is the effect of hypoxia on vessels it causes local vasodilation. So, the vessels become dilated. So, this accommodates more blood also and more delivery of blood to the tissues also occurs. So, these are the cardiovascular changes which are occurring in acclimatization. Then one very important factor for delivery of oxygen to the tissues is RBCs and there are mechanisms where hypoxia leads to increase in production of the RBCs. That is why erythropoietin whenever there is hypoxia in the kidneys in the interstitial cells that is the fibroblast which are there there is increased production of erythropoietin and that is because of a factor which increases in the cells that is the hypoxia inducible factor. Very important see a noble price has also been given for the discovery of this mechanism that how hypoxia leads to certain changes and that is via hypoxia inducible factor. So, erythropoietin causes increase in the production of the RBCs and even though oxygen binds less to the hemoglobin because of increase in RBCs the total oxygen content is going to increase and then finally there is effect at the tissue level as well. So, whatever oxygen is going to the tissues they are able to utilize it better though these changes take much more time. The changes for increase in RBC it takes around a one week okay. So, this is also because the increased production of RBC it will take some time so little longer time is required for this chain and then at tissue level also the changes which occur they require some time and these are increase in the blood vessels right. So, that is one change and that occurs again via angiogenesis and the factor involved is hypoxia inducible factor which causes increase in production of vascular endothelial growth factor and this is the factor which is responsible for angiogenesis. Then there is increase in the mitochondrial enzymes also for better oxygen utilization. So, you see how the various changes are occurring at various tissues in the lungs in the cardiovascular system in the production of the RBCs at the tissue level and all are directed to increase the supply of the oxygen to the tissues and better utilization of oxygen as well by the tissues. So, that was about acclimatization but what will happen if acclimatization changes are not proper for example, when the ascent is very fast to high altitude or in case say suppose the person is susceptible like in case of a person having frequent respiratory tract infections. So, in that case these changes may not be enough for adaptation to high altitude and in that case there is maladaptation to high altitude leading to altitude syndrome. So, what are these altitude syndromes? These are certain changes which occur in the brain and in the pulmonary system. So, the changes which occur in the brain they range from what is known as acute mountain sickness or AMS and in extreme cases it causes high altitude cerebral edema. So, why this high altitude cerebral edema may occur? What is the mechanism or acute mountain sickness? If it is very mild then what is the cause? See this acute mountain sickness is basically a benign condition and high altitude cerebral edema is a life-threatening condition. So, they are like the opposite ends of the same spectrum and why they occur is because of development of cerebral edema. How the cerebral edema develops? See again and again we are telling that hypoxia causes vasodilation in the tissues in the systemic vessels. So, this hypoxia also causes cerebral vasodilation and when there is cerebral vasodilation it causes increase in the hydrostatic pressure in the cerebral vessels and if you remember the starlings forces even if you don't remember I have another video you can go watch that very concept-based video on starlings forces. So, increase in hydrostatic pressure in cerebral vessels will cause leakage of the fluid leading to cerebral edema because more fluid will be leaving the vessels right and this cerebral edema affects the functioning of the neurons. So, what will be the features of this? Well, acute mountain sickness is a benign condition and the symptoms which are there are non-specific symptoms like nausea, vomiting, headache and there is fatigue then anorexia because that is the person doesn't want to take food. So, that means the cerebral edema is mild cerebral edema and this acute mountain sickness appears around 6 to 12 hours after SN2 high altitude. On the other hand this haze I told you it is light threatening condition and one of the very important component of haze is ataxia. Hallmark is ataxia and decrease in consciousness very important features of high altitude cerebral edema. So, what to do if these features start developing? Since these features are caused by a decrease in the partial pressure of oxygen in the blood. So, our main goal is to cause increase in the partial pressure of oxygen and how to do that? Very important is descent to a lower altitude. So, that is the main important thing which should occur and if descent is not possible in that case there should be availability of oxygen cylinders as I told you that there are certain occupations in which it is needed that the person goes to the high altitude instantly and remains there to rescue other people but for that we have to rescue the person himself if he develops these features. So, oxygen cylinders should be made available to them so as to increase the partial pressure of oxygen. So, when the person breathes from these oxygen cylinders which are basically having increase in the percentage of oxygen in them. So, what we are doing is that we are increasing FiO2 because we said that in high altitude basically total atmospheric pressure which is declining but if we breathe from a mixture of gases which is having increased percentage of oxygen in that case we will be increasing the partial pressure of oxygen in blood. Second important drug is dexamethasone. Dexamethasone has shown to decrease the cerebral edema. So, that is also very important and how to prevent this AMSN he has developed one obviously ascent should be slow right that again I am repeating again and again so ascent should be slow and it is said that at a high altitude of greater than 3000 meters ascent should not be more than 300 meters per day and after three days of continuous ascent we should have one extra day of rest also. So, that is the guidelines which have come for prevention of development of AMSN he has. Then second we can also give a preventive drug that is acetazolamide. What does this acetazolamide do? This is basically a diuretic and this diuretic works by inhibiting the enzyme carbonic anhydrase but one main side effect of acetazolamide when used as diuretic is metabolic acidosis. So, the side effect which develops when we use it as a diuretic here we are using it for its beneficial purpose. So, metabolic acidosis will counter the respiratory alkalosis and thus it will help in faster reclimatization to high altitude. So, basically it is a started one day before the start of the ascent and is continued for two to three days while the person is at high altitude. So, that was about AMSN he has. Let's come to another important maladaptation to high altitude that is HAPE, high altitude pulmonary edema. Why this high altitude pulmonary edema develops because these pulmonary vessels respond differently than that of the systemic vessels. When there is hypoxia that is decreased in partial pressure of oxygen, pulmonary vessels undergo vasoconstriction unlike that of systemic vessels very important. Now, you see there are various alveoli right various alveoli are there in lungs and there will be vessels. So, whenever in a particular alveoli there is decrease in partial pressure of oxygen that particular blood vessel will undergo vasoconstriction. So, the diameter is going to decrease and hence the blood will be diverted to other blood vessels where the partial pressure of oxygen is much better. So, that is why these pulmonary vessels respond to hypoxia differently than that of systemic vessels because it causes better VQ match wherever ventilation is more there perfusion should be there. If ventilation is not good then perfusion should not go to that particular alveoli. But in case of high altitude it works negatively for us because partial pressure of oxygen is like decreased in almost all the alveoli and they undergo this vasoconstriction. So, what happens that overall there is increase in the pulmonary hydrostatic pressure ok. And as we have seen in the case that how increase in the hydrostatic pressure causes increase in filtration of the fluid. So, here also increase in hydrostatic pressure will cause increase in the filtration of fluid in the pulmonary vessels causing development of edema. So, pulmonary edema develops and you see if pulmonary edema develops that means there is fluid collection here in the interstitial space what will happen? You see the diffusion of oxygen will be decreased further because of thickness through which now the oxygen has to diffuses increasing. So, more and more development of pulmonary edema more and more it causes hypoxia. So, what are the symptoms which occur in hip is there is a development of cuff ok. Then because of more and more hypoxia there occurs tachycardia, there occurs increase in the rate of ventilation again. So, that is known as tachypnea and these tachycardia and tachypnea are important markers that disease is progressing. So, how to prevent the development of hip? Again, ascent should be very slow as given by the guideline. So, slow ascent should be there and then there is a drug that is nifedipine. Nifedipine is a calcium channel blocker which can be given and this calcium channel blocker basically causes vasodilation and hence causes decrease in pulmonary vascular resistance. Then there is phosphodiesterase inhibitors, phosphodiesterase 5 inhibitors actually their use is not that proven, but still it is used clinically. This phosphodiesterase 5 inhibitors cause increase in CGMP and because of this increase in nitric oxide occurs. So, endothelial cells release nitric oxide and this nitric oxide increase release is responsible for pulmonary vasodilation. So, this is for prevention and what could be the treatment? Yes, give oxygen immediately because main cause is decrease in the partial pressure of oxygen and second, descent to low altitude as fast as possible. So, that was about high altitude pulmonary edema. Then there is another disease which occurs in people who reside at high altitude for too long basically the residence of high altitude that is chronic mountain sickness also known as mongaze disease. And what happens that we have seen that in adaptation to high altitude there is increase in the production of the RBCs, but when there is too much increase in RBC production it leads to increase in viscosity and viscosity when increases there is increase in resistance to blood flow. If you remember that what are the factors which affect resistance to blood flow then the formula is somewhat like this and that R is the radius of the blood vessels that is a vasodilation vasoconstriction which we discussed too often, but this eta that is the viscosity. So, increase in viscosity causes increase in the resistance to blood flow and hence it also increases resistance in the pulmonary vessels. So, there is pulmonary hypertension which develops. Now, with pulmonary hypertension right heart has to pump against a greater resistance to push blood to the lungs, isn't it? And when this occurs for a very long time it leads to development of right ventricular hypertrophy and ultimately it leads to heart failure. So, that is chronic mountain sickness and how to treat that? Well, we have to ask the person obviously to move to low altitude and for immediate effect when a section may work that is the loss of blood we have to ensure that some loss of blood occurs so as to remove excess RBCs. So, as the person to move to low altitude the venous section can help and again acetazolamide can help because it will ensure a better ventilatory response so that the partial pressure of oxygen is not too low and the stimulus for RBC production decreases. So, that was all about the physiology of high altitude why there is development of the hypoxic hypoxia what are the changes which occur in body for acclimatization and what are the mal-adaptation syndromes which can occur. Thanks for watching the video if you liked it do press the like button share the video with others and don't forget to subscribe to the channel Physiology Open. Thank you.


Hey everyone, welcome to Archland. So just a little bit of a disclaimer here for this PvP tier list This should have been out last Feb So I'm gonna just put this out now because I was kind of busy the last week of Feb and Also, this tier list is going to be covering Mostly mid-level up to level 60. Okay, so again I wouldn't recommend the lower rarities because eventually you'll be using mostly SSRs And if you want to compete in PvP, you have got to get the SSRs and the higher tiers So we'll start off with Silva here So Silva fire Definitely a nice ignite kit, but that is up to where She's gonna be good at Okay, so not really an impressive kit for me. Next up beside her is Peacock. So Peacock nice kit, but Very very underwhelming damage I was using her at the start, but eventually as the game progressed and the levels progressed She cannot really compete with Enemies and also particularly PvP. So let's move on to tier A. So you have here Ibn Atar Pretty much again, not really good in PvP because of his mobility survivability But again, he is going to be You know, he's going to be water if you you know, if you don't have any water Element heroes that you want to use in PvP. He could do the job But again, not a very good long-term use in PvP. Next is how is see here is going to be Clarice. So for Clarice guys Nice ignite kit nice mobility In the end I Won't use I won't I wouldn't use her in late PvP Probably early. She would be good up to the mid but not from mid to late So again, she drops off drastically when she's going to the late PvP next up is going to be Kapet So this knight is nice to have has buffs Nice element, which is lightning which could counter the dominance of water But again, there's going to be a big drop off when she when she reaches mid to late PvP So again, she would be tier A and last is Kabir There are a lot of better tanks than Kabir If you want to be competitive in PvP, especially for the late PvP, I don't think his kit is going to cut it He's a hybrid between a tank and a warrior So again, he's kind of confused where in where he would fit in and I don't think he'll shine in PvP, especially if you want really a solid tank Okay, next up is going to be tier S. So for tier S. We have here Your heroes that are on average can carry you but not a hundred percent Okay, they can carry in the late game but depending on Their match ups and also there are better counter parts than them in the the next two tiers So we have here a tour. I Hope I pronounced his name correctly. So we have Atum, sorry. Atum. Atum here Fire for the element for his kit is going to be good, but for the element with the dominance again of water He's going to fall victim to water Okay, not really Because of his kit, you can still use him actually, but again with the dominance of water I don't think Atum can perform especially in late PvP. He can be very You know, he can be very reliable in terms of survivability But faced with water, I don't think he can. So next up is Alicia, so this one. Alicia Alicia's a decent healer. I don't have a problem with her. It's just that there are better healers on the next two tiers that is actually her weakness and I don't see any plus for her moving up of the tier list She doesn't give additional, you know quirks or additional You know things or additional skills aside from healing and probably taking up debuffs But again guys Alicia is a good one If you want to start from as a beginner up to the mid probably moving forward There are better healers than Alicia. So next up is Going to be Cassie So Cassie here Early game mid Pretty much very annoying But when you reach the endgame Kit is really one-sided as a tank. So she's really a good tank. That's it Not nothing really special with her. The only upside that she has is that she's water But again, she's only a tank really really good tank. That's it Again, nothing special Aside from being a good tank Okay, next up is going to be Jin. So Jin is new to the tier list Jin Really specialized in counter-attack If you constructed Jin with a very very high attack wherein that he doesn't need to be To be attacked. Let's say for example, he kills the anyone shot then you're good, but Sometimes that counter, you know that first attack not counter-attack that first attack doesn't really You know deal much damage Unless you built him really with extremely big damage So again, if you don't kill the enemy with the first attack Jin is actually the vulnerable I've tried to use him in PVP. I Still stick with Charlotte. Charlotte's very versatile very, you know High survivability and everything. Jin Is going to really be good in PvE Probably average in PvP and last is going to be Nola So Nola here lightning mage good with single target She Also again very one-sided mostly is her kit.  No other, you know other Intangibles side from damage. So again Nola is going to be average, but they're very serviceable. Just there are still better mages On the top tier. So speaking of top tier we go to SS tier So this one the SS tier is pretty much very very good already very reliable in PvP all of them I've tested as in as in Really extensively tested. So starting off with Gabrielle Gabrielle has been my tank since I started I've been using she's kind of crazy right now in in in PvP Although she's she has a lot in her kit very good element for light A lot she has debuffs extended, you know extended escort and like that, but again her being Being light also doesn't mean does mean that she is going she isn't going to have many weaknesses But she isn't going to have an advantage Elementally as well. So that is why she is with SS Next up is going to be Valak. So Valak aside from healing does give a little bit of offense to you know to the hero that she heals She's nice to have she's particularly nice to have in PvE for PvP The small damage that she deals or after her heals Really is a little bit more damage. So really good for PvE for PvP She's going to give you that extra aside from heals. So But again, there is a better healer at the top. So next up is the twins Susie and Susan Susie and Susan Probably what one of my you know favorite majors in terms of damage Not only for for her debuffs Her ability to stun because of debuffs and to damage is really really nice if you just place her well With timing and debuffs. She can really take out at least one or disable one That is why I like her but again may just a risky and PvP Survivability is actually risky. So SS is going to be her tier Next up is going to be Catherine. So Catherine All around a buffer debuff her has a minion with her again a very very nice You know very nice here to have Really suited for PvP She's very all around She doesn't really have a strength per se. She's very all around I Can't really push her up because again being all around doesn't make you top tier. So again Nice to have She kind of lacks a bit in terms of she has support her damage is is not as Good as Susie and Susan. So again if her damage was was was really high I would put her at SSS, but at this point I don't think so. So next is going to be Lena So for Lena guys Mobility wise she is One of the best mages that we have positioning hampering of movement slowing of movement And The only thing again that is hampering mages is their survivability that is why they're in tier SS Next up is going to be Michael Michael Very high mobility Very good at buffs late game can really really help your team Not really low damage decent damage. I've noticed that she also packs a punch so with her high mobility and Her damage and her buffs. I Don't believe that she has low damage. I've seen her deal damage and again I really like her kit. So probably the way Michael was built Again very good for PVP late game. So she is at SS the last one on our PVP is going to be Marguerite Marguerite can Can throw or teleport somebody somewhere in the map as long as with it's within her proximity So again, she gains that mobility edge or she gains She gains a similar skill to Clafaret But again And also she does terrific damage guys the buffs that she has plus damage She has good damage output again. Her only weakness is going to be survivability So not really a top tier for me for PVP because she might be targeted Most mages are very vulnerable and might be targeted first. So again, if they die, they won't be able to do anything So that is it for tier SS and the last tier is going to be tier SSS so Most of you guys Have been using them. There are only a few changes here Charlotte, of course tops in damage Multiple attacks survivability, you name it water is one of the best elements in the in PVP So definitely she's going to stay there for a while. Next up is Clafaret best healer and The take another turn thing that she has and gives it to allies that is very easy to use and nice to have in PVP so again Best in movement and placement and terrific heals really for her kit Next up is going to be semi semi very high mobility can really pick off soft targets I've seen her do it really nice dodge to complement her mobility Probably the only assassin here that I would say that is really worthy of PVP and she'll stay, you know that way for for quite a long time She her element is quite good, which is lightning, which is Which has an advantage over water. So she's definitely gonna be staying in SSS for PVP next up is going to be rich So Richard Very nice to have Richard is is also lightning by the way. So very nice to have against water Can really really defend well If you build if you build them as support and defense, then he will compliment your Attackers definitely. So I actually built mine that way not the offensive type of Richard again Topps in terms of PVP and there are two new heroes here in PVP Erica Sniper sniper With her exclusive weapon, you can't go wrong with her really high damage high damage extra attack Buffs buffs your the tack of your of your warriors by the way. So again perfect compliment in PVP Again She if if a scenario is going to be, you know Defeat to she's actually perfect for that stage because she needs to pick apart only two and You know, she's easy to use faraway range and Easy to hide amongst your heroes decent survival survivability as well Perfect for PVP I tell you probably the only archer that can Really be used in PVP and the last one is Sigard. Okay, Sigard from the previous tier list Was at SS I recently used him in PVP or is using him in PVP And he can actually take a lot of damage From water units even from Charlotte. So if you built him well He can't, you know, he can't miss it He can take damage from water and also if there are a lot of lightning, you know lightning Heroes on your enemies, then he is actually your answer guys lightning is actually Lower than than fire. So Again, he is very he's great at PVP has self-heal Large damage output very good at defense Very good in defense and with HP Again, he is one of your best warriors at max level. Okay, take note of that I never I've never regretted getting him as our free SSR. So that is it guys. That is your Um tier list for PVP for the month of March. So don't worry I'll put a link in the description for this tier list so that you may Have a second reference to this tier list while you are building your PVP roster Okay, so that is it guys. Thank you very much for staying this far. Take care stay safe This is the warden and I'm out of here


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Okay guys, let me tell you guys a quick video about my first experience with Java programming. So guys, you already know I grew up in a rural town. I went to Mississippi State University. I got a degree in business information systems, but business information system in Mississippi State is basically computer science and business information systems put together. So I got all the computer science courses that you traditionally take, calculus, programming, all that stuff. So I just wanted to mix it with the business. But during this process guys, I had to learn different programming languages and trying to figure out how I can really take my career to the next level and get my degree in computer science. Well, I had the bright idea that hey, during the summertime, I'm going to see if I can leverage, get an internship or something like that so that I can start to make money programming. And then I can really bring that to the table as far as just experience and then kind of build my resume up. So summer came around. I'm getting ready to find programming languages to learn came across this application called Salesforce. Everybody use it. All the businesses use it. It was a populist application and it had a software development kit so that you can actually integrate with it and learn how to do software development. So I was like, great. And it uses a programming language. It's kind of similar to Java. It's Apex. I think it's kind of, it's a different version of Java, but it's a lot, it's got a lot in common. So I dived into the SDK, I'm going to learn programming and quickly got overwhelmed guys, quickly got overwhelmed because I didn't go into that project with any problem solving projects. I just went in thinking I'm already learning anything and everything about Java or Apex or Salesforce and I'm going to make some money, do this for everybody. I was quickly overwhelmed and it was nothing inside of my course or school that taught me this. But just like everything else, I failed miserably. I didn't make any money and I had to go back with my tail tucked between my leg back to school, broken home. What did that mean for you guys? First of all, Java is not the best programming language to start making money fast. If you already have skills in Java, I'm going to cover some ways that you can make money with Java and then you can really leverage your existing skills. But if you're new to the game, this is your first programming language and you're trying to make money because you see a lot of these Java jobs out here. You have to be careful because you can burn yourself out pretty quickly and then you can quit this programming career altogether. I was at risk of that guys. I could have easily just say I'm done with programming. I'm ready to go try banking or something like that. But I kept stuck with it because I was deeper. I had more invested into programming at that point. A lot of you guys are at the beginning. You're trying to figure out is it for you? Java is not the way to go. You can probably make way more money faster as a beginner with PHP and Python. I would stick with those first and go with those. I'll talk about that in my money guide. So links are below to that. So go ahead and get that. But at the end of the day guys, it's all about getting those projects completed.  So let's get those projects completed. What projects you can complete with Java? Salesforce, even though back then SDK was a little buggy, but it worked. You have to have experience to know how to troubleshoot, identify bugs and overcome these hurdles so that you can still deliver a completed project to the client. A lot of the SDK integrates with Salesforce that allows you to integrate with other applications to be able to scale, to be able to create automation, reporting and all that good stuff guys. It's a really lucrative business to start making money programming. Again, for experienced programmers or for programmers who, hey, I'm a beginner, but I know somebody in a Java shop who's gonna give me a job. They just want me to learn this. And then once I learn this, they're gonna give me a job. Okay, great. If you meet those criteria, then lucky you. All of us, all the rest of us do not have that luxury. So we have to come in with skills already in hand, the ability to solve problems already in hand to really get taken seriously as a software developer, specifically a Java developer. So that being said guys, you have to understand that some programming languages are better than others when it comes to performance, right time and just management of the actual code lines. I can go into a lot of different reasons why you need to pick a program language based on your goals and your current situation. It's not just one is better than the other. It's all situational. That's why I always tell you guys, find a program, find a business or niche or industry that you want to work in, that you see in your local economy or wherever you want to work or live. And then you're going to find a software stack that most companies in that industry use that's going to dictate the programming languages that you learn. So it starts off with solving the business problems and then you kind of go from there. So it's very important that you guys do that.  Python is good for me. Java is good for me. Then you pursue that specific program language. You start making money. So that being said, you chose Java. You want to make Java right. Teach me how to make money fast. That being said, start with the large scale applications guys. This is the advantage about Java. It runs very fast. It gives you the object oriented high level programming ability, but it runs faster than some of the higher level programming languages. Java is used in a lot of large scale operations guys. Oracle, a lot of the SaaS applications, Oracle DB, it's just so much stuff going on and potential to make money. You can really leverage a lot of the CRMs and integrations to go ahead and make money with Java guys. I personally haven't done a lot of Java work lately because I've been in the Microsoft C-Shot world. All of the clients that I have now are 90% C-Shot, well I would say 80% C-Shot Microsoft environment and well 70% that and the other 30% is my PHP, the Lambda stack and all that. So those are the two I'm mainly working in, but I do work with a lot of Java developers. I do a lot of projects with EDI and integrating with a lot of SaaS and Salesforce and all of those different applications. So I have to have a general knowledge of programming and Java and APEX so that I could help them debug or troubleshoot issues between our systems. That being said, there's a lot of money to be made guys with those integrations. Number two, integrations. When you deal with integrations it's going to help you make money not necessarily have to learn all of the overhead of Java guys because you can just learn it piece by piece. You can just work on one API that's going to move data from one system to another. Check the status of the data. Make sure you guys to update storage correctly and all that and just make sure you do general validation which a lot of it's going to be done through SQL. It's just that Java is going to be the one that actually moving the data between the two applications and making sure everything's being processed.  It's a lot of money in that and I highly recommend you guys to do that. So that being said guys, I am going to be really changing my courses, my academy, the content. We're going to start leveling up on some things. I'm going to start updating or editing these videos which I rarely do. I always hate editing and I'm going to really kind of upgrade my courses and stuff. So that being said guys, I'm going to have my premium stuff below. My premium courses below. If you buy my courses now, you're just going to get all of those upgrades for free and you're going to get the new level of the more edited enterprise updated versions for free at the lower cost. You guys know as I update these courses and make them more valuable, the prices are going to go up. So it's best for you guys to get it now and then so that once we upgrade and scale, you're going to get all this great benefits and all this stuff for a very low cost. So go ahead and check out my premium courses and all of them come with a 30 day money back guarantee. So there's no risk to you. So go ahead and sign up for that. That being said guys, like subscribe to the content. If you have additional questions or you don't disagree with me, if you disagree with me, comment below. 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It's the network. I have a question regarding Instagram ads. More so on the restrictions they have on what they censor. So I had an experience recently where I posted some content that involved my logo. And in the case of my logo, I was understanding about it because my logo, quite frankly, is a skeleton hand and it's a metal finger. So I get that as deemed offensive. So I had an experience after that. Learning from that experience, I'm like, OK, cool. I won't put the middle finger in this next content. I'll drop the single, add a graphic visualizer for it. I wanted to do an ad for it because that was the main piece of content I was using for that campaign to push it. And that wasn't approved either. I didn't understand it. I didn't understand why I did a little complaint. I looked into it. I read all the policies and everything. And I just did not understand why that content was rejected by Instagram. So the only thing I could think about this point, like, does Instagram reject your content if there's cursing in the song? Like, if your course has a curse word, is that something that'll happen? That's the only thing I could think of at this point. Yeah, man. They pretty much restrict any content. So their rules are very straightforward on cursing, alcohol, drugs, and anything that's explicit violence or a look at violence. Like, I had a client a couple of weeks ago. He had a fight reenactment scene in his video. And it was really like the most cartoonish fight scene. And they blocked the ad because of it. But literally, any of that stuff, they won't let it run. Now, sometimes stuff will slip through. Like, I had somebody DM me an ad today where the dude was like cursing in here. And it slipped through. Like, I've had Vogue ad slip through before. But yeah, anything with curse words, bro, violence, nudity, like I said, anything that betrays violence. Now, sometimes it's not going to let it slide through. So if it's just a case of it, it's as simple as the song. This is a dirty version of the song. And that's an easy fix. You just need to get the verse right. That's an easy fix. Like, be glad that's the only fix you have to make. So when it gets to the point where it's like, there's like a Patron bottle underneath the chair in the video that you shot three weeks ago that you can't do anything about, that's when you kind of have to be like, all right, you gotta flip the whole game plan. But when it's just cursing, yeah, man, just get a clean version of it made and redo the ad. For sure, for sure. Thank you. Yeah, no doubt. All right, bet. Um, you kind of already answered the question. You said it's good to run an IG promotion for like, what, three to six months? I think three months minimum, you can't afford to keep it up longer than that for real. Like, if it's something that you really feel like has a potential to go, plan for six to nine months for it. Like, they may not even necessarily just be the ad, just your entire marketing campaign for it. Like, plan for six to nine months.    The consumers, the audience will tell you, yo, this is the one or no. Okay. You don't really get too much off like a week, two weeks.