Hey, what's up everybody, Ricky Carruth here. Thank you so much for being here. I'm super honored to be here and share with you today. I feel like today is going to be super important information just for me to you, trying to implant the knowledge in here and try to give that to you for that experience. I kind of want to start out with how long I've been in the business 21 years now. And so I went through the last, let's just call it 10 year cycle.  It was like a, you know, once in 100 years type deal. Honestly, if you look back through all the other recessionary periods and how the housing market responded, 2008 was definitely an outlier. I mean, even back in the 70s, when interest rates went up to 18, 19 percent, home prices didn't go down. And honestly, while I'm on that subject, I really came to the point where it's a realization that this market shift, this 10 year cycle that we're experiencing right now is far more comparable to the 70s, to the late 70s, early 80s, than 2008. A lot of people try to compare what's happening now to 2008. And it's really no comparison. It's literally apples to oranges. Whereas in the late 70s, when mortgage rates went up to 18 percent, it's very similar how the housing market has responded. And I'll tell you how. Number one, interest rates, mortgage rates went up because inflation was really high. You know, when inflation hit 9 percent last year, and, you know, they started to raise rates because of that, they would tell you, and you heard this over and over again, you know, this is the highest inflation we've had in 40 years. Well, the comparing it to the late 70s, when inflation went up to 9, 10 percent, and they did the same thing. They raised interest rates, the mortgage rates went up more than doubled, you know, pretty quickly. And the housing market responded very similar. You know, there were people that were sitting on 8, 7, 8, 9 percent, you know, 5 percent mortgage rates on their current mortgage when rates now are 16, 17, 18. And they're saying, we're not selling. Why would we sell and move into a higher mortgage rate? Same thing that's happening now. Sellers are saying, I'm not going to sell because I don't want twice the mortgage rate I have now. Even though I want to, I'm not going to. So inventory was low. Price has held solid, even continued to go up. It's just very eerily similar to what we're experiencing right now. So every shift kind of has its own personality, if you will. But the point of the matter is, is that when you've been through the market cycles, you kind of understand what to expect. I got caught with my pants down in 2008, lost everything, went bankrupt, sleep on on friends' couches and had to kind of regroup and get back in the business. But then after that happened, crashes didn't bother me anymore. I realized that this is a market cycle and the closing's happening every day. I'm going to go through all that. But for you guys that this is your first major market shift, it's probably scary.  You know, what do I do? Am I going to make it? And there's all these fears and self-doubted things of that nature and insecurities and lack of confidence and stuff. And that's okay. It's totally normal. When you go through this, you're going to realize that wasn't anything. You know, bring on the next tenure cycle. And let's continue to build. But what's very interesting is that these tenure cycles can fluctuate your business, say 20% to the downside. Never take it to zero unless you let it, unless you slow down with the market. But on the flip side, when the market resurges, you can literally double, triple, quadruple your business. Okay. If you set yourself up during the shift, and that's what I want to talk about today, is setting ourselves up right now while things are slower than it was last year and the year before, but also this time of year between now and the end of the year is when you're going to plant the seeds to make more money in 2024 than you made in 2022. Let's not even compare 2023, right? Let's compare 2022. Most of you are having down years compared to last year. If you're doing better, good for you. But the point of the matter right now, especially if you're newer is to keep your head above water. Keep your head above water, expand your database, and your business will explode when the market resurges, which it will. So I'm going to go through a lot of stuff today. You know, so get ready to take some notes and let's dive right in here. I talked about the difference in the crash now and the crash in the 70s and how closely correlated those are. But however, how are we correlated to 2008, right? So when 2008 hit, you know, and I regrouped and I understood how this whole game worked and then I took what happened in 2008 and used it to multiply my business to where my business tripled and quadrupled during the resurgence. And that's how I got to 100 deals a year as a single agent. You can do the same thing right now. This is your 2008. So this is an illustration of transactions right now. The first red arrow is 2008. I know it's kind of small on the screen here, but just kind of visualize this. The first arrow is 2008, number of transactions in the country. That was our lowest year during that entire, you know, crash back then. The Great Recession. And look at where we are now, the last red arrow. We're literally lined up exactly to 2008. This is 2008 right now. And you can literally set yourself up for the rest of your career based on what you do right now.  So what's, what, why even try, you know, there's no need to make a cause or post it on social or, or trying to build business right now. Because just nobody's doing anything that is wrong. And you're, you're, you're basically throwing away your career. You're, you, you could triple, quadruple, five, 10 acts your business. You know, in 2025 and 26, based on what you do over the next 12 months, unless you have the mentality that nobody's doing anything. So let's just not do it, not try. And what, what that tells me is that you're in a short-term mindset. You're not trying to build a career. You're just trying to build a 2023. And nobody cares about 2023. You're not going to look back in 2025 and six, let's say 2026. Are you going to look back at what you made in 2023 and really care? Are you going to be more interested in what you're making in 2026? What are you going to care most about? What you made in 2023 or what you're making in 2026? I'll let you decide. But what you're going to make in 2026 is going to be predicated on what you do right now. And this is the opportunity. So what did I learn back then? Right? The first thing I learned was that closings happen every day no matter what. I didn't know that. I wish somebody would have told me that. So when you realize this revelation, you start, the pressure starts to be released and worrying about what the market's doing because they will happen every single day by the truckloads regardless of market conditions. If you look back at 2008, 9-11, dot-com crash, all the different scary economic times, closings continue to happen every single day. No matter what, did they fluctuate? Were there more some years and less other years? Yes. But did they ever go to zero? No. I'll go back to the last slide.  And there were still 4 million transactions. More than 4 million transactions. And that was as bad as it gets. Could it go down a little bit under 4 million? Yeah, I think that's a possibility in a really, really bad year. But the fact is that that is basically the bottom of the barrel. Right now, just like 2008, we are down to only the people who have to buy, who have to sell. And that's what you need to get through your head right now, is that very few people have to buy, have to sell.  You're trying to make every single prospect somebody who closes a deal today. They're telling you they are thinking about it. They're telling you that they might if they could. They're saying, well, we don't have anywhere to go if we did sell. We'd like to, but there's nowhere to go. Interest rates are too high.  Quit trying to get them to do something right now and save them for later. See, those people that don't want to do anything today, they're the exact clients that will triple and quadruple your business in two years when the market resurges, right? But you got to save them for a rainy day. What do you, how do you do that? You put them in your database to get a weekly email on the same day of the week forever. All right. I only got 30 minutes here. I can't cover everything, but I'm going to try. But the only, the only two type of people that are buying or selling right now are people that A, have to buy herself for whatever reason, or B, are investors. Investors buy no matter what. They sell no matter what. These are the two you need to be concentrated on to make money now. Pay your bills now. Do deals now. The other 95% of people you talk to that might do something, they're really not. Save them for a rainy day, a.k.a. weekly email. Got it? The second thing I learned is that business is unlimited. You can't do every deal out there. Nobody can. That's why there's millions of agents and they're still all in business because there's plenty for everyone. Okay. You can't do every single deal no matter what the market's doing. There's enough business that you're willing to go out there and work for, right? And always put relationships over transactions. See, I didn't know any of this stuff. I thought my business was correlated to the markets ups and downs. I thought that business was, you know, there was only so much to go around. You know, I thought that I should just be trying to close, close, close because who cared about creating a relationship? I'm going to make some money. And then, you know, I wasn't thinking past the deal. That's wrong. That's not how you build a career. That's how you go out of business. So if you understand these principles, you can make it through anything. Now, the first thing we have to do is visualize. The way that I've visualized how this was going to play out for me back in 2008 and I'll apply it to today's market for you.  I want to be one of those guys. And then I learned really quickly trying to become a foreclosure agent, to work on the bank that that wasn't what I wanted to do. You're basically like an over glorified hourly worker.  I didn't want to be anybody's slave. I want to build my own business. So I said, okay, I'll do it a different way. Let me go represent the buyers. And this is where I started visualizing because I knew where the market was going to go. The market was down. It had nowhere to go but up. Let me go help the people buy these foreclosures at half off. And in three years, when the market's better, there's no foreclosures and prices go up. They'll sell that property. I sold them upgrade to a better one and refer me five friends. Well, there's eight deals right there. So I knew that spending time trying to help these people buy these great deals on foreclosures would bloom into and spider web and snowball into hundreds of deals. And that's what happened. I got to where I was selling 100 properties a year because I visualized this and then committed to it and executed over the course of years. Same thing right now. We know that interest rates are eventually going to come down. It's not rocket science. May they stay longer, higher, longer than we think? Sure. Could they go up a little higher? Sure. Could they come down and then back up a little bit? Could inflation have a second wave and we see a resurgence of interest? Sure. All that stuff can happen. But we know long term they're going to settle out. They're going to come back down and the market's going to explode. Inventory is still extremely low. And the way that I see it playing out is that the trade up seller is going to sell their house and then take another one off the market, net even for active listings, but positive for new listings, transactions spike. And then first time home buyers come through, which there's tons of them. I'll show you in a sec. They're going to come through and take a property off the market. So now we have a net negative for active listings. So I see new listings shooting up, transactions shooting up, active listing shooting down. And this is going to be to your benefit for your business if you're in position before this wave hits.  It's really that simple. So we have to visualize this and start to execute and come in and go all in and understand how this is going to play out if we do certain things on a daily basis. Okay. Where are we? 2008 level of transactions. Home prices are holding up due to no inventory. And we have historic pent-up demand. The demand is coming from two places. One, people who want to sell but can't because of interest rates, the trade-up sellers who want to upgrade or they want to relocate or whatever, but they're just not in position to, they don't want to double their mortgage rate. But they want to really bad. And that number one, that desire to do so is growing every day. And then other sellers are joining that group of sellers. It's continuing to grow every day and their desire to do so is growing every day, but they can't with where mortgage rates are. But that will change. And when it changes, who are they going to come to to do those two deals? You, if you've created a relationship with them now, what you do between now and the end of the year is going to dictate everything in your business for the next two to three years. The second place is there's more 33-year-olds than we've seen in the last 20 years. You can see right here, the last time we had birth rates this high, 33 years ago, was the Baby Boomers, which was 20 years before now. And you can see that the birth rates there stay elevated for a good 16 years, which means we have decades because, remember, this is 33-year-olds, so then they're going to be 34, 35, 36, so on and so forth. We have decades, decades of people coming into the market who want to own homes. There's a lot of surveys out there with millennials. And, you know, I mean, there was one in particular that showed a certain number of millennials and Gen Zs, like didn't want to own a home for whatever reasons. They thought it was too expensive. They, you know, they, they, well, whatever their reasons are, there was a survey that showed all this. And it was the typical headline, negative headline type thing. And when I looked at the data, it basically, the biggest piece of the data I saw was that it was only like 10 to 20% of these people that were surveyed. It was like 6,000 people that were surveyed. There was only like 10 to 20%, depending on which age, you know, which generation they were wanted, didn't want to own a home, which told me, because I always look at the glass half full, that you got a good 80 to 90% of these people who actually did want to own a home, that do want to own a home. It's insane. So you're always going to have this group that just wants to go rent, whatever. And that's fine. That's great for me. I'm an investor. I own a lot of rental properties. But I believe that you're always going to have an overwhelmingly amount of people who want to own homes. Maybe, you know, who knows what's going to happen in the future. The fact is that we've got, based on this survey, 89% of people that want to become homeowners. They're younger people. So when we see these birth rates, we realize, there's decades and decades and decades of first time home buyers. What are those first time home buyers turn into? They turn into trade up sellers who sell that first home they bought and upgrade to a nicer one, right? It leaves that first home they bought to another first time home buyer or another trade up seller who had a smaller house. And then the cycle just continues and transactions continue to churn. My point is, is that you are in an incredible business to be in. And you've got job security for a long, long time. Do your job, help people buy and sell real estate. It's really that simple. We got into this business and it's really predicated on one thing. Helping people buy and sell real estate. And mostly helping people you don't know buy and sell real estate because you run through the people you know pretty quickly.  I got to talk to people I don't know and help them buy and sell real estate. So the opportunity right now that I see, okay, we've got the people who have to buy and sell. We've got to be careful here with, we need to start getting better at categorizing our prospects. Is this a, I want to, if I could prospect? Or is this a, I have to buy or sell something right now. That's, we need to, we need to really pay attention to this because the people who don't need to, they would if they could. Those aren't your clients today. And the problem is you're trying to turn every prospect into a client today, you know, Ricky, you know, this person, this seller said they would move, but interest rates are too high. What do I do? What do I say? Say great. Awesome. You got an agent you're going to work with when interest rates come down. I'd love to work with you when that day comes. Is it okay if I say in touch with you? Cool. What's a good email? Let's stay in touch there. If you need something, you give me a shout. Boom. Move on. So the next prospect, this next prospect needs to do something right now. Their lease is coming up in 60 days. They're pre-approved for 450. They've decided they're going to buy something. Period. End of story. Their mind is set. The next prospect, their mother died. I actually just ran into that today. Their mother died and they're going to sell it. They're not going to keep this property, right? Have to sell, right? Those are your clients today. That's your money today. Quit spending your wills and spending so much time on the people who want to or what if they could right now in this market. Follow up with them. Help them stay in touch.  They may buy something. I'm not saying they won't. I'm just saying be careful.  Continue trying to build a volume of a huge pipeline. Another couple tidbits. I've been thinking about this a lot lately and that is the circle prospecting, calling random property owners, versus expired for sale by owners, for rent by owners, so on and so forth. So, you know, 90% of mortgages right now are under 6%. Okay? Not going to sell. Like, let's see, that's 90. There's like 65% or under 4%. You know, what is like 30 something or under 3%. They're not going to sell. Now, there's also 45% of homes in the U.S. that are owned free and clear. No mortgages, right? Which is incredible for the market. So, I'm not saying there's no opportunities in circle prospecting because there is. I built my entire business. I did nothing else. I tried a lot of things, but this was my bread and butter and I built it up, 100 deals a year, making a million bucks. Whoop-de-doo-dah. My point is, is that in this market, we need to be a little bit more efficient with our leads, our lead generation activities. And in my opinion, the for sale by owners, hey, I'll sell. The expires, hey, I'll sell. The for rent by owners, investors, remember people that need to buy, need to sell and investors, right? For rent by owners, expires, for sell by. And I've never been a big for sell by owner person.  They're kind of, they take a little more work to kind of get them going. Some people are masterful at the for sell by owners. Not me so much, but I love expires. And for rent by owners. But think about that though. If you're one of these that's just circle prospecting all the way, you know, kind of understand that might not be the most efficient right now. Mix it up. Do circle prospecting one day, expire one day, for sell by owner, for rent by owner. But you guys should all be also be doing social media all afternoon, all right? Calls all morning, social media all afternoon. Absolutely crush every aspect of that. And you'll have a massive business. Here we go. Opportunities I see. People that have to buy or sell, right? Start categorizing and using your time efficiently. Investors, investors buying, selling no matter what the market's doing. So at the end of every call, every single call, no matter if it's good or bad, and sometimes this will bring a bad call, back to life.  If I had a great deal on a rental property, if I had a smoking hot deal on a rental property, would you be interested? And then just see what they say. And this could be your next investor client on your investor list that you're now looking on the hot sheet every day on MLS, looking to see if there's something that fits this, this investor's criteria, right? Then you get into a conversation. What do you like? Single family, multifamily, commercial. What do you like? And now you've got this new investor client here. And you could also use that to go prospect some of those sellers that own those type of investment properties and see if they might sell to your new investor client. But you should be asking this question, every single conversation, to see who you're talking to anyway, that's also an investor, because they're going to buy or sell. For example, me, I'm buying houses every month. If the market goes down, guess what? Buying houses. If the market continues to go up, guess what? Buying houses, selling houses, buying houses, flipping, flopping, sticking and moving. That's what investors do. You want a lot of these people, especially in times like this, build massive influence. So what you have to do right this second is you have to go all in with trying to meet as many people as you can. Now, whatever your lead gen source is, maybe it's social media, maybe it's cold calling, maybe it's door knocking, maybe it's open houses. I don't know what your thing is, but you need to go all in and try to talk to 5, 10, 15, 20 people a day, get them into your database to get the weekly email. Weekly email on the same day of the week forever. Weekly, weekly, weekly. That way they never forget you. And now you can build this snowball up to the point. And if you do this hard core over till the end of the year through January, February, going into 2024, guess what's going to happen? Your business is going to explode next year because we're going to have, next year is going to be a better year than this year, in my opinion. Who knows? In my opinion, it's going to be a better year. And if we're just setting yourself up now, you're going to be the one that has that better year. But not only that, like I said in 2026, watch out. All right. So building massive influence, talking to people you don't know, getting them to know you, getting them into your database and remarketing to them. It's not a complicated process. All right. And then stack listing. So I find it very interesting because there's markets, these little micro markets, like I'm going to Sarasota next week to speak at the border realtors and in their market, when the national inventory is down 17% across the nation, their inventory is up 25%. That's a big swing. There's more inventory. Days in the market up, prices are flat, even though national prices are up like 5% to 10% nationally. From January 1st, their market flat prices. So these micro markets are different, right? And it is local. Real estate is local. But when I look at that and one of my big messages next week when I go to speak is going to be like, oh my God, what an opportunity because in that market, you can literally build inventory. You can go out there and get 20, 30, 40 listings. You should, by the end of the year, you should have 40 listings in a market like that. When things are taking longer to sell, inventory is way up. You've got people listing their property. Like that is a market so you need to look in your local market and to understand what this data is. If you get a red fin and look at their, look at their data center, that's where I get a lot. That's where I like to look at a lot of that data. They took all that data out of the local MLSs. And it's a really interesting data. There's tons of it. And you can really get a real good handle. Also your local MLS, really digging in, watching the hot sheet every day, new listings, close deals, pendings, expires, all that stuff, right? Take 15 minutes every day and do that. That makes you a local market expert within a matter of a couple of weeks. It's just second nature at that point. Okay. So people that have to buy and sell. Okay. Huge opportunity right now. You need to really focus on those clients saving everybody else for a rainy day. Investors, stack your list of investor clients and use the line I showed you after every call to find out who those investors are you're talking to anyway. Ask everybody that question and figure out who they are. Start helping them find investments. Stack listings. Stack listings. That should go without saying and build your influence and try to take this thing to the next level. All right. And before I get into the final thoughts here, we're going to, when you start to understand the market cycles, like you stair step your income every single year through taking advantage of the yearly cycles. If you look at the yearly cycles, there's ups and downs every year. Prices go up and down every year. Whether you realize it or not, it happens. Transactions up and down, days in the market, all that stuff. And it's very, very seasonal. Every market's a little different. Dive into your local stats and figure out what those seasons are. But in the busy season, you're too busy selling to really prospect. But in the slow season, you got plenty of time to prospect and build your database larger to prepare for the next selling season. When you come into the next selling season, you're going into that selling season with more people to know who you are. So therefore, your business is more. You're closing more deals. Next year, you do it again.  You do the same thing with the 10-year cycles. You take advantage of them. Don't do the same thing all the time. Just the same activities all year long. This, you know, be in the same pace, doing the same stuff because you're not, you're never really going to grow. You have to think database growth, how many people know who I am, how can I multiply this and really blow this thing up each and every year. And then when the big 10-year cycles hit, like they are right now, then you really double down so that your business triples, not just grows by 10-20%, but triples. All right?  I said, let me go all in on buyers for foreclosures. I'm all in. And then I'm going to represent them on eight deals over the next five years and that's what happened. And I sold a ton of them and it was easy to sell.  It was like the easiest sell in the world. So I want you to... That's something to think about too. So I bet big on that, okay? Went all in and that's what happened. Now, if it didn't happen that way, and let's say it crashed even further, guess what? I still won because if prices went down even lower than they were, guess how easy it would have been to sell property? That's right. Very easy. Right now, if we go all in on trying to build as many relationships as we can with homeowners who want to sell but can't right now, focus on the people who have to buy and sell and stack our investor list. We're going to win short-term through the people that have to sell and the investors. We're going to win long-term because we're building this huge pipeline of people that are going to come out to woodworks when the market reverses. But what if this doesn't happen? What if rates don't go down or something happens and people don't come out to woodworks and people, you know, never really lists their homes. Something different happens. Let's say prices go down 30%. But you've been preparing for this big rush, Ricky said, what's going to happen? Well, you still win. If prices go down 30%, 40%, how easy is it going to be to sell those homes? Right? And that, if that happens, that means inventory went through the roof. So buyers now have their choice of what they want at a 30% discount. How hard is that going to be? Because remember, there will always be people that need to buy and sell. Investors, the investor list you're going to be stacking up, guess what they're going to be doing? Licking their chomps, trying to get in on all those deals. So I could go on and on here. I think I'm getting close to my time. There's a lot more to say. So, I'll ride with it here. But anyway, new listings, in my opinion, are going to spike. Transactions are going to spike. Active listings are going to drop. And you're going to look at active listings drop, and you're going to say, oh no. But transactions went through the mood. And you need to be the one doing all those deals. So the final thoughts here, the final thoughts here are to visualize what you're doing here. Don't back off of the market. Understand that this is a massive opportunity.  And go all in because you can have full confidence in the market overall that closings are going to happen every day, that it doesn't matter if what you think is going to happen doesn't come true. Doing what we're talking about. Doing here is going to put you in a position where you win either way. All right. I put my text number there. Text me there for all my free scripts, my email templates, all my stuff. And just text me there.<PHONE_NUMBER>. You can message me on Instagram. Happy to help. Be a DXPcon. All that good stuff. Let me know what I can do to help you guys build your business. We'll talk to you guys soon.


Coming up on D T N S Netflix thinks its competition is sleep gaming and I don't know maybe itself tumblr offers subscriptions to help the meme lords and why tiktok is not the new hit maker. This is the Daily Tech News for Wednesday July 21 2021 in Los Angeles on Tom Merritt and from studio Redwood I'm Sarah Lane in Salt Lake City I'm Scott Johnson and I'm the show's producer Roger Shane. We were just talking about Twitter testing out a downvote option if you want to get that wider conversation and some tips on getting rid of poison ivy get good day internet. Become a member at patreon.com slash D T N S let's start with a few tech things you should know. Samsung's next galaxy unpacked event will take place virtually on Wednesday August 11 with the phrase get ready to unfold in the announcement. The company also opened pre-orders for an unknown upcoming flagship device promising 12 free months of Samsung care plus up to an extra $200 trade in credit and a special pre-order offer for those committing before any official announcement. Clubhouse announced Wednesday it's open for everybody come on in sign up you don't need to get on the wait list anymore please please keep using us. Clubhouse is expanding from iOS to Android did that back in May says it has now reached 10 million downloads in the Android apps first two months. Clubhouse also added a text based chat feature if you didn't know it's called back channel they added that last week. Argo AI and Ford plan to launch 1000 self driving vehicles on lifts ride Haley network over the next five years starting with deployments in Miami this year and Austin in 2022. These vehicles will still have a human safety driver on board lift will also provide Argo with driving data from its entire network in exchange for a 2.5% stake in the company. I always think of that movie and that famous quote that I can't say on a family show when I hear Argo. ASUS announced the Chromebook CX-9 and the Chromebook Flip CX-5. They've got the new Intel Core i7 CPUs. So Z graphics are in there though. They meet US mill standard 810H to that tough CX-9 is available now starting at $749 for the core i3 up to $1,149 for an i7 and the flip CX-5 with an i7 starts at $1,049. Epic Games has acquired Sketchfab a platform to upload, download, view, share, sell and buy 3D assets. Terms of the deal were not disclosed. Sketchfab will operate as a separate brand and Epic says that all integrations with third party tools even unity will remain available. All right, let's talk about those Netflix earnings and the investor letter and the earnings call and all the good stuff that happened with Netflix after market closed yesterday. You probably saw all kinds of headlines. Good and bad. Here's the actual scoop. The bad. Netflix's domestic subscribers, the ones in Canada and the US dropped by 430,000 and earnings per share. The mark of profitability for a company came in below expectations. Still positive though, $2.97. Netflix attributed all of that to a lighter offering of shows and some pandemic choppiness. What about all those new competing streaming services though asked people on the earnings call? Co-CEO Reed Hastings said, does HBO or Disney have a differential impact compared to the past? We're not seeing that in the data we have. That gives us comfort. So he dismissed that. He said, no, it's not the new services. We're not being affected by that. It's just people going out, coming in, changing their habits as you know, lockdowns come and go. Now to the good news. Revenue was $7.34 billion just above expectations. And worldwide, counting even that 430,000 drop in the US and Canada, Netflix added 1.54 million subscribers. That brings them to 209 million paid memberships worldwide. You can compare that to Disney Plus's last announcement of 104 million worldwide. And Netflix confirmed, yes, it is moving into gaming. In a shareholder letter, Netflix wrote, we view gaming as another new content category for us similar to our expansion into original films, animation and unscripted TV. Just the next new genre, video games. Games will be included in members, Netflix subscriptions at no additional cost similar to films and series. And initially, we'll be primarily focused on games for mobile devices. Now, this is the latest move towards ancillary content to the main video content. They've hired a person to do podcasts. They've been beaten up their merchandise strategy. And Hastings said they don't expect any of these new efforts, games, podcasts, merchandise to be profit centers on their own, but instead focus on making streaming better. He said, quote, we're a one product company with a bunch of supporting elements. Co-CEO Ted Serendos confirmed that the company has no interest in acquiring live sports right now, for instance. That one product is on demand video. He said our fundamental product is on demand and ad-free and sports tends to be live and packed with advertising. It doesn't make much sense and it's expensive and it's not getting cheaper. In fact, Netflix doesn't have much interest in acquiring even other companies as it watches all the other companies merge and consolidate. Netflix wrote in its investor letter, we are mostly competing with ourselves to improve our service as fast as we can. They've said they compete with sleep. They've said they compete with Fortnite. And now they say we just compete with ourselves. There's like nobody in our class. We're Netflix. COO Greg Peters said the gaming effort will capitalize on Netflix's intellectual property. Sort of implying that you'll get a Stranger Things game, a Queens Gambit, a chess game, stuff like that. He said we are in the business of making these amazing worlds and great storylines and incredible characters. And we know the fans of those stories want to go deeper. They want to engage further. So Scott, now that you've heard all the breakdown of this, where do you think Netflix is going with that gaming strategy? Well, I mean, I've let my initial thoughts pretty freely open and expressed on the internet about how I thought they were going to go straight to the jugular on streaming game tech. And it would compete with the likes of X Cloud and Stadia and all of that. But as the day has gone on, as I've studied these words and kind of looked at how Netflix tends to do things in a way that people don't expect them to do it, I think it is going to start a lot smaller. They may get there. Those may be things they do one day. I think it sort of depends on how this rollout goes. But I'm also old enough to remember when they started renting video games. A lot of game pass not that long ago, not that many years ago and pulled the plug in that almost immediately.  They've certainly got the wherewithal and money now to do kind of anything they want to do. I think starting with mobile is a little bit weird because it opens up other questions we don't have answers to. Like, is this all part of the app itself? And does that mean that it runs strictly on mobile devices? I'll be talking TVs at all. And if we are what ones and what streaming boxes are going to allow for anything more than that? Well, will these games be 100% based on their own IPs? Are they going to build some first party, you know, brand new stuff that will roll back the other direction on the Netflix as you know, television or animation or something else? We don't know any of those things. And so as it stands right now, it's a little hard to know what it means at all. Like, I really don't know what the what the plan is going to be. It sounds like mobile will be first. Obviously they've made the hires for that and they've made, you know, they've certainly said as much. But what does that look like? Is it just more games on the app stores? No, probably not. That doesn't really leverage anything. They already do that. It's got to be something more than that. And I'm kind of pins and needles wanting to know what we just don't know. I've seen a bunch of comparisons when the the news came out. Oh, Netflix is going to start with mobile gaming. Well, I mean, I don't really know. But I but I I saw a lot of comparisons to this is Netflix coming for Apple Arcade. But it really doesn't sound like that's what Netflix is doing, at least not right now. Netflix is saying we want to build off, you know, yes, something like Stranger Things, something that's a big deal on Netflix. Everybody's talking about that game can be an extension. And I think it was Justin Robert Young last week who said, and it just preserves that that subscriber who's about to cancel because they kind of gotten through everything that they wanted to watch already.  I there are precious few video type experiences that I want to make a game for myself, but I know that that's extremely successful with a lot of a lot of series or movies or one offs or whatever. So I think it makes perfect sense that Netflix wouldn't even dare have someone pay for any of this off the bat because the company wants to test the waters. First of all, if it ends up being really popular, maybe there's more maybe there turns into a well this is like a very, very premium game that now if you'd like this is this is an extra extra fee at some point down the road. But I'm with you. If it's mobile gaming, I don't know how this is something I experienced not on a mobile device because it's Netflix. Yeah, no, I think I think that's what it is. It's mobile gaming. They'll have to deal with Apple's weird rules about, you know, you can have whether you can have a gaming service or not in your app or whatever and I'm not sure how that's going to shake out.  And it's just a way to extend the experience when you're not sitting down watching or a lot of people do watch them on their phones, watch them on their tablets, and you can play the game there. I think I think I take Greg Peters at his word. This is extending the IP. I think you're going to more and more see Netflix focusing on building franchises, building on their IP. And I think if this all goes the way I think it's trending, you're going to see Netflix get into theme park experiences, maybe not building a theme park, but doing those kinds of experiences like they did with Bridgerton, like they did with Stranger Things, maybe making some of those permanent, maybe making them travel around. But you're going to see them trying a lot of new things like that where they start to say our business's stories, whether it's in a game or a movie or a video, a TV series, whatever. That seems to be where they're pointing.  Sure. Yeah. Stranger things are perfect for that. Yeah. That has a better tie into your properties than just, oh, there's a little side scroller we made about Stranger Things. Like there's got to be more to it than that. But we'll see. Time will tell. Tumblr back in the news. Remember Tumblr I do is they're back in the news because they're testing a new feature called Post Plus. Everybody uses pluses now. Post Plus users charge their followers a monthly fee for exclusive content. So content creators, video makers, posters, that sort of stuff. Post Plus offers a $3.99, $5.99 and $9.99 monthly plan with Tumblr taking a 5% cut of those subscription fees. Creators using Post Plus have the option to post free content as well. So they can kind of choose and pick and whatever. It reminds me a lot of what Substack and other newsletter services are doing. It's just sort of, hey, why not? You may have thought Tumblr was gone or at least forgotten a little bit. That probably means you're, well, you're old like us probably. But Pageviews did decline 29% after it banned all pornography on the site back in 2018 if everyone remembers that. But it was sold to WordPress owner Automatic in 2019 rather. And that's when the new generation arrived. More than 48% of its users are in the GenZ demographic. GenZ folks spend 26% of their time on the platform. More than older bloggers and average daily use time in the demo increased 100% year over year. So that's a lot of growth in that demographic. Tumblr, Tumblr rather hasn't released official Pageview statistics, but similar web estimates, Pageviews have stabilized somewhere between the 310 million and 377 million per month, which is no small potatoes. There's no expression that talked about this till TechCrunch quote, not, excuse me, not reserved only for professionals or those with 10K followers or higher. Tumblr's Post Plus will push the boundaries of what's considered money making content on the internet. Shite posters, meme lords, artists, fan fiction writers, all of the above and everything in between will be able to create content while building their community of supporters and getting paid with Post Plus. Don't sleep on automatic. I looked at this and obviously I had all the thoughts that everybody did like, oh, look, Tumblr, getting some momentum, getting into the subscription game. We talked yesterday about how it's become more acceptable to just pay directly for content instead of having to get it free with ads. But I immediately thought about the Pocketcasts announcement that automatic is buying Pocketcasts and I'm like, I wonder if automatic is our next big rising star. Good ol' automatic from way back in the WordPress days of the mid-2000s might be the rising star because they're jumping ahead and getting things that are in growing markets like podcasts like Gen Z-oriented Tumblr instead of messing around, just buying the same old stuff and trying to bolster aging platforms like Facebook is. Tumblr is also, it's such a mixed media network. I once was very active on Tumblr and then I was sort of following a variety of other tumblers and so I was more lurking but that was also an easy experience for me. And a Tumblr blog is very different depending on what kind of template you're using or if you're using something that you've customized. Whereas Substack, you think long form writing doesn't have to be super long form but paragraphs of text. Instagram is photography and video. Now, the company is certainly wanting to go into the video route but you see places where a lot of people are hanging out as places where people try to push the boundary. Like how many Instagram photos do you see where it's a photo but it's really a quote that was written somewhere and then someone took a screenshot of it, that sort of thing. Tumblr has already done all of those things really well and in a way that can work for creators to make them stand out. I never had an issue with Tumblr. I just felt like the folks that I was following and myself included kind of just lost interest and went to other places. I am really interested by the idea that the younger adults of all the generations that we throw out and how we all act differently and we talk about it on the show all the time are the folks who are most comfortable with saying if you're a good creator, you should get paid and if you're somebody who enjoys that good creator then you pay them, it's just the right thing to do whereas the rest of us are like, God, there's somebody's subscription. Try to really be paying for all of these things but it's a different way of looking at stuff. That younger demo doesn't have as much money so that's the risk in doing it this way but they're just more tuned to it. They're like, like you say, older people are like, why should I pay for that? And younger people are like, oh, can I please pay for it? And so maybe that makes up the difference. I think so. There's this whole other aspect too for artists specifically that I can speak to. Used to be that's where Tumblr, that's what you found on Tumblr, tons of artists. Artists loved it there. It's a great way to post stuff. Yahoo got weird with their terms of service, put a few people off and then kind of the Yahoo stink sort of stayed and without being gone now, I think there might be a mass return of art especially because they might be able to get paid for some of their work but also some of those rules have loosened up and the smell of Yahoo is not there anymore potentially it's not but also the place they all move to Instagram is getting weird with still imagery and art and they may need a new home. So there may be a real opportunity here and I'm actually kind of stoked about the idea. I hope that means that some of these other sites have quit chasing each other and just calm down and think about maybe what they do best and then do that because that feels like that's what Tumblr's doing they just kind of let some time go where people had to realize it and now they're like, all right, well have you all had your moment? Now come back here and just blog or post art and you know, let's just be Tumblr again. I like the idea that Matt Mellenweg fumigated Tumblr from all the Yahoo. Yeah, I was running out of words for the Yahoo smell, stench, stain, but yeah, I'm all out. Hey, Yahoo Finance, still kicking. Yahoo Japan, top brand. There you go, there you go. In the fourth and final installment of our seniors in tech mini podcast series Dr. Nikki Ackerman's talks to Dr. Ruth Ports about her amazing career running IT for multiple particle accelerator and physics labs plus her role in the development of the worldwide web. You know, that little thing you may have heard of it. You might be using it right now. Watch for it this Saturday, July 24th in the DTNS feed. All right. I'm trying not to use Amazon's assistant more than once or twice, but please forgive me if I do. It would be hard to explain the next story otherwise. Amazon's vice president in charge of Alexa, Nadim Fresco, told CNET that 140,000 different smart home products interface with the voice assistant. It's a lot. More companies are now taking advantage of Amazon's custom assistant program that launched back in February, which lets product makers lease the technology to make their own assistants with their own wake words. For example, a Verizon smart display was announced on Wednesday as one of these devices. It would respond to hi Verizon, how it help customers set up new services and manage their broadband account, among other things. Along with that, Amazon announced Alexa shopping actions, which lets developers earn affiliate money by promoting physical products in apps or letting users browse project listings. And Amazon also says it plans to integrate matter. That's the smart home interoperability standard into who its voice assistant devices do an over the air update. So don't have to do anything. Pretty cool though. Amazon also plans to introduce matter compatible bridges to connect non-matter devices. So then the company joins Google and Apple in announcing support for matter, meaning we may in fact be headed to a world of actual smart home interoperability. Yeah, I mean, there was a lot at this conference that announced lots of cool features, but this was my big takeaway, which is Amazon officially joining matter. We expected them to. Now it's official. They're going to push it. They're just going to make it easy and push it into any device that can support it. Go back to our episode where we talked about matter a few weeks ago, having Google on board to support it in Google Home, having Apple letting developers implement it in HomeKit and bringing it into Siri, having Amazon supporting it on Echoes and all their other devices that are in the smart home universe is going to make this work. Now the tech still has to live up to its promise. It seems like it will. It hasn't really been put to the scale test yet, but I'm starting to feel optimistic about matter that everybody will support it and I will eventually live in a world where I just buy a smart door lock because I like its features and I don't worry like, wait, is it going to be compatible with the system I use at home or maybe I should run three systems at home just to be sure. You could just pick the voice assistant you want and go with that. I've always had this question about matter and services that have tried to be the interoperability link between these competing services and that is at some point, at least on the surface, I go, oh, cool, they're going to tie them all together and it doesn't matter what I'm using and I can use multiples for different needs in the home or in the office or whatever and they're all going to work together because there's this layer of interoperability. That I love. However, then I start thinking, well, what about a competing layer of operability and then what do they bring that matter doesn't? And one of them is being supported by all the makers so that's cool, but does that mean there's not some better alternative being worked on or there's this forever line of potential competition and really all I want is all of them to just kind of speak the same language. This is it. This is it. That's why it's like, this is our other episode where we talked about we addressed all of those concerns because this is the one that finally got everybody to work together on it ahead of time. It wasn't coming in going, hey, we fixed the standard. Everybody onto our wagon. They're like, let's all build a wagon together. Let's make sure that it works and let's all make it a standard instead of a proprietary thing that we try to that we open up and let other people use. I'm not saying it's perfect. I'm not saying it's guaranteed to work, but it's certainly the best shot we've had so far. I'm pretty interested in this leasing out of the technology. The Verizon example is a little bit of a strange one to me. I cannot imagine needing a smart display where I go into my Verizon account and make some changes. Now, not that that wouldn't work. It seems like overkill when there are already many ways to do that with a screen. However, if there are other examples of this where a particular company that you interface with with either one product or more is able to build a smart display where Amazon is simply running the back end, that'll be interesting too. Yeah, for me, it's just a matter of can we all get along if we can? Great, let's do it. It's just a matter of that? Yeah. I will say the one we didn't mention yet, but another announcement that Amazon made was the functionality of widgets on something like an Echo Show. Anybody who has an Echo Show now, you see a sort of carousel of information, you can program it to some extent. You can add certain information and skills to sort of be part of that cycle. But to be able to have... Here are the four things I want on the screen that are automatically updating. That takes it to the next level for me because sometimes I walk by and I'm like, recipe, I don't care about. But if that was a recipe, plus a few other things that I do care about, then there's just more information on a screen that can handle it. Yeah, I think it was back at the end of May, maybe around May 21st, if you want to get that episode of Daily Tech News Show where we did talk about matter. Meanwhile, TikTok posted some results from a couple of studies. One from MRC Data conducted a music perception study in November, and London-based Flamingo Group conducted a study on TikTok's impact on culture. Both studies pulled around 1,500 TikTok users online. Among the findings, 75% of TikTok visitors discover musical artists there. So if you are a TikTok user, you're like, yeah, I discovered somebody I like just by watching TikTok. 63% say it's a source for music they haven't heard before. Discovery, this is where I discover the hits. And 72% associate particular songs with TikTok. So among the TikTok users, most of them are discovering music and artists there. 67% of TikTokers are more likely to seek out songs on music streaming services. So if they hear a song on TikTok, they will go to Spotify, Apple Music Title, etc. Music industry is paying attention, trying to get new artist exposure on TikTok, while also, and this means they're taking it seriously, beginning to grumble about the compensation rate they get from platforms like TikTok. They used to grumble about Spotify all the time. They still grumble about YouTube. You don't hear them grumbling so much about title, Spotify, Apple Music. But not everybody uses TikTok. And Variety points out that a study from last May by Music Watch found that music streaming services are cited as the main driver for music discovery by most people. So they were surveying people, not only who used TikTok, but also who don't use TikTok. And it's still the biggest music discovery driver for the general populace, followed by video streaming services like YouTube, then radio, then short video services like Reels and TikTok. So when you look at the TikTok platform, users of TikTok discover a lot of music there. It's definitely driving music, but not everybody uses TikTok. And so it hasn't really pervaded into the general populace, probably because not the general populace doesn't majority use TikTok yet.   And it's just right there to choose from a list of songs and you can just play it. And they pay for it. They just don't pay as much. They didn't exactly. But it gives more. I have found more weird music that I ended up liking because of TikTok than any other service I've ever used. Like straight up, including like full blown music services, their discovery system is fine, but it's very traditional.  I got to find that. And I find it and I go get it. And I build my own playlist and there's playlists that exist across the services that are just TikTok famous songs. And that really surprised me about the service. I wasn't expecting to be, you know, find a bunch of new music that I care about and like. Yeah. TikTok is fun in that way. And I'm with you, Scott. There are songs that I've, I've figured out what song it is, you know, even if I don't know the TikTok video itself doesn't make any mention of it. But I also might have, you know, I it's, it's linked to that really funny TikTok with the dog or that roller skater or whatever. You know, so it becomes the song. And sometimes it, it's, it, you know, it, it organically grows into something we were like, Oh, the song is everywhere. Everyone's doing the meme, right? You know, the TikTok memes. It's, you know, part of the fun of TikTok, depending on who you follow. And I can only imagine folks in the music industry being like, look how this song is now trending on Spotify, right? Or Apple music or, or, or wherever. And we didn't necessarily predict that and we can attribute it to something like TikTok. But yeah, we're not really benefiting from it starting on TikTok as much as we would like, even though we can see the fruits of, you know, the rewards down the road. And that gets a little bit tricky. I, I also, I, I, there are certain songs I enjoy on TikTok, but they've already been mashed up. And I go back and I figure out what it is. Watermelon sugar is a great example. I did not know that was a real song. I thought that was just like some funny TikTok thing. It's a real song. Watermelon sugar? Hi. Good morning. I only noticed like the ha ha thing. And so I heard the song and I was like, pretty good. Kind of like the TikTok part. Yeah. And also, we would be remiss covering this if we did not acknowledge Lil Nas X, whose entire career went from selling directly to TikTok star to getting a Columbia record deal and now becoming one of the biggest artists in the world, collabing with the likes of BTS.  Let's get Doja Cat over there. Let's get our existing artists that we think will resonate with that audience. Let's get them over there now. Yeah. There's some, there's some artists who are some TikTokers who are started as TikTokers, gained a huge following. Turns out can sing or make music or dance or whatever. And now they've got these, their own record labels, or they get their own single coming out or whatever. Yeah, yeah. Um, Thora, Bella, Thorch, I forgot her name. Anyway, she's got a song that's really popular. Olivia Rodrigo. Oh, I don't know if it's her. Bella Porch. Bella Porch, that's it. Who makes funny eye Googlies. Yeah. And she's made a, she'll make a music career out of this. Like it's just such a different place. And I don't know, you're right about how the short little blips tend to ruin some of those songs for us, but there's other times where I'm like, I'm going to go find that track and I'm going to love it. So good on them. All right. Let's check out the mailbag. What do we got, Sarah? This one comes from Jake, uh, who is kind of answering a question we got in the mailbag a couple of days ago about, uh, cutting down on, on spam coming through our, our phones and who's to blame. And also the idea of replacing SMS. Jake says, I work for a telecom security company. One of our products is securing mobile networks from spam and fraudulent messages. The basic flow of a messages. Sender's network sends an SRI. That means send routing info. Destination responds with information of customer. Sender's network sends the message. That's the MT. That means you have two opportunities to block an unwanted message at the SRI, SRI or the MT point. SRI is routing only, no context. MT has content because it's on the other side. When a person sends a message to another person, P2P, regardless of network, there are usually agreements for the price paid for delivery between networks, usually a negligible amount. Business is different. Their messages are considered outside of these agreements or A2P. Now, most businesses don't want to pay a lot per SMS. They're sending millions each day. Every penny counts in this sort of pricing structure. This is where SMS aggregators come in. They combine many connections, some directly to a network, some in agreement with another aggregator. At any point in this chain, an aggregator may decide, I don't want to pay that fee. I've got a guy with some Sims and modems. I'll use him. So is SMS secure? Yes and no, says Jake. It's clear text and open to an operator to view and aggregators to change. But from an operator point of view, they have extremely strict controls to protect privacy. What we should do is complain to our operator when we receive an A2P SMS, again, from a business, from anything but a short code like Google, or we receive an A2P SMS that we didn't ask for, or we receive an SMS that appears malformed, like Google with the O's as zeros and the E as a three. These are all indications that both the sender, Google, for example, and your operator have some work to do in both pressuring their supplier and considering security. So there you go. I learned a whole lot from Jake about how this all works. In fact, I'm going to try to do a little bit of a review of what the short version is. Talk to your carrier if you're getting text message spam because I didn't realize till I read this that the text message security against spam is much tighter than the voicemail security against spam. At least it seems like it based on this description. Thank you so much. It's of amazing listeners, by the way. Amazing. What an incredible email. So good. I know it's great. It's great. And I know there's more out there. If you ever have feedback for us, whether it's a question or a comment or something where you go, I've got the answer and I can help everybody know a little more, send it to feedback at dailytechnewshow.com. Shout out to patrons on our master and grandmaster levels. Today they include Mike Aikens, Norm Physikus, and Chris Allen. Also, guess what we have? We have a brand new boss. And that boss's name is Dave Peake. Dave just started backing us on the show. Dave. Dave single-handedly stopped us from dropping down on the number of patrons over last month. Dave was like Gandalf appearing at the turning of the tide and said, no, I will keep that number in balance. So thank you, Dave Peake. We may need another to back up Dave Peake if you're listening out there on the free feed and you want to get some of those perks, patreon.com. Thanks, Dave. Thanks, Dave. Thanks also to Scott Johnson, for being with us this week after week, Scott. We couldn't do without you either. What's been going on? Geez, I don't know about that. Lots of cool stuff going on. And if you want to see some of it, you can find it at frogpants.com. We're now to the point where production is getting ready to ship all those games out to everybody who supported us for the card game. So that's happening. There are new comic strips going up and there are shows every day. Something for everybody. So go check it out, frogpants.com. And as always, I'm on Twitter live on this show Monday through Friday. Yes, folks. Every week at 4 30 p.m. Eastern 20 30 UTC. You can find more at find out more at daily tech news show dot com slash live book market. Tell a friend, Tom is going to be working on know a little more tomorrow. So Rich will be with us. So we'll talk to you then. This show is part of the frogpants network. Get more at frogpants.com. I hope you have enjoyed this program. That was weird. Hey, go vote on titles. DTNS dot show about TV GDI dot show about TV. And let us know what title you think we should title these shows. Yeah, I hit it and it started playing and then faded itself out. Well, that's not as bad as somehow muting the chip thing and not knowing you guys were talking. I thought I'd lost everybody. Yeah, no, we heard you say like, Sarah, what do you think in the middle of Sarah talking? And then I apologize with your headphones. I don't know. I hope he gets it back, which you did. Yeah, it was weird. I still don't know what happened. It just came back suddenly. I don't know it was a Skype thing or what, but I didn't mean to do that, Sarah. You were already talking and talking. Okay. Skype ghosts are rude. And never they never properly announced themselves. They just kind of come on in and muck up the place. That's right. Well, it's very hot here today. Is it not as hot as yesterday? Yesterday was actually almost 100 degrees. That's hot, but but it's still pretty hot. We are currently 95. That's hot. Yeah. With a high of 96. So not too bad. But we were 103 yesterday. So that was fun. Yeah. Well, why am I complaining? You got me beat two days in a row. I don't know what's going so hot for like we expect hot July's, but usually August is when things get real weird and the weird happen in like early July, late June. So I didn't know what to expect from from August. We're starting to get flies early.  You don't really have a lot of fly. Well, I mean, I'm sure there are flies around. It's not like I have a lot of flies in my house or anything, but I don't leave the door open. They come out with the heat. The flies. Yeah. It's usually August for whatever reason. August is like fly time. You think it would be all when I moved into the warmer area of LA away from from from the coast. Some of my neighbors were like, oh, and we get insects now in the hot weather. And we used to never get that. And I don't know if it's because it started slowly been getting hotter over time or or what? But yeah, they they associated it with the heat. Yeah. I always forget the heat would have like dissuaded the flying insects from being out. Maybe it hurts them. They're birthed by the heat. Our California smoke is some though. So it's not California smoke. Everybody keeps calling it California smoke. All right. From Oregon. A little bit of Oregon, a little bit of Idaho, a little bit of California. All right. So it's a salad. So you get a salad. Fire salad. Even a little Arizona. Yeah. Yeah. But for a few days there, it was like thick as soup. And then we finally got to work on the East Coast apparently. Now the East Coast has a doctor in our discord was posting pictures of the smoky sky. Smoky sky out there. Really? Yeah. Wow. Yeah. It's spread all over the whole continent. Yeah. Spread all over the whole continent. You're right. Take that America. Take it. I mean, I'm floored that we haven't had air quality issues. I mean, it's I know it'll happen, but I we've been really lucky over here on the west side. I've been very impressed that my area. This part of LA has not. Normally this time of year you can smell something burning and I haven't smold anything so far. It's it's knock on wood, both of you. I know. Incredibly lucky that the fires have been happening elsewhere this year. Yeah. And there's nothing like I'm not like, yeah, fires elsewhere. There's like the whole thing is just horrible. But yeah, also we're not we're not done with the season yet, aren't we? No, not even close. Not even close in November, late September. I'm just kind of used to, well, I mean, I guess we all are, but it's like, even if there's no imminent danger, no evacuation, you know, I've just gotten used to. Yeah, that kind of like the past two or three years there have been kind of ashy Southern and Northern California at this time of the year. And maybe they burned up the fuel for once. I don't know. But yes, it's nice not to have them. I wanted to briefly mention this just because I talked about it on GDI yesterday. I did get a diamond in Supernatural. You did? We knew it. So, okay. And the reason I'm not like jumping for joy and like, I am very happy about it. Don't get me wrong.  So thank you. But the one that I almost got the diamond on that I was so bummed out about was like a full on 30 minute workout. Like that's like a intense workout. Yeah. The one I got the diamond on was seven minutes. It's called a quick hit. You know, we have quick hits on DTNS too. But it counts. It counts. And I was still super excited and I took a photo and I posted it on our Facebook page. But just I'm not that weird. Like everyone does that when they get a diamond. But I like, why couldn't I have done it on the really long one because that would have been something where, you know, I really would have gotten a high five. Yeah. Sort of like, good. You like kept it up for seven minutes rather than you got a diamond. How long was your workout? Seven minutes. Yeah. Because it was it's two songs rather than like seven. So it's like, yeah, I mean, for two songs in a row, I was really it is harder to pull it off over a longer period of time. There's just no arguing with that. Exactly. Right. I was just so close on the long one. Anyway, so this just goes to show you I'll never be happy with anything. Achieve a goal. Not good enough. That's what drives you. Yeah. Yeah. Like if you were ambitious or you people called you ambitious person, that's what they would call it drive. She was a very driven person. She's just hungry for tacos. She wants a double diamond. Don't say that. That sounds great. Double diamond tacos. I mean, a diamond is it. Diamond is it. It's nice though, too. And in the on the on the mobile app, you know, you're you kind of have like a just a feed of your activity and other people's activity. If you're following them whatever. And like when you get a diamond, it's like it's all sparkly. Oh, yeah. The other ones aren't like even triple platinum is just like this is what it is. We have a karaoke machine that gives you a score. And we've learned that the scores are fairly arbitrary. Like we've done really what we thought was really good and gotten like a 60. And then we'll do one where like, oh, that was that was touchy.  I'm like, I don't think this thing's very good. But it does make you feel good because it does the fireworks and, you know, big celebrations and graphics whenever you do a higher score. It's it's amazing how much you you know it doesn't matter. Yeah, your life doesn't change in any way. It's not a person. You're impressing. It's a machine. No. But and and yet I mean, for exercise for me, I'm like, it's a driver.  And so they show up on my leaderboard. And I know when I'm slipping because I'm like, oh, how'd she get a thousand points today? Like, okay, let me do another one.  But it can it can be like a motivator where I'm like, I was going to pop off of this early and I'm going to stick with it a little bit longer. So it's it's good and bad. You know, the whole like obsession with getting a diamond. You know, I was starting to get really annoyed with myself because I'm like, you're never going to get it, Sarah. Like, just let it go. You know, just give it. We'll give up and just continue to exercise and have fun, right? You know, instead of that's why gamification works. If you're if you're built that way because you're like, no, I can't give up. I must keep going. Right. I have almost no desire. I mean, I am a great giver upper on any other kind of game. I don't like this game. I'm not good at it. Right. I don't want to play anymore. I don't like it. I'm not good at it. Is it because you're getting a benefit out of this one? Is that what makes the difference?  You know, that's a huge part of it. I mean, my calorie goal in between songs, you know, under my headset, I look down and I'm like heart rate up. Yes. Okay. Doing good. Like this hour is going to represent so much of my whole 24 hour period of, you know, getting all these other numbers that I'm trying to hit. And this is how you get through a pandemic, folks. You need to dance your way out of it. Yep. Yes. Like Kevin Bacon, except that you're not dancing against John. Let's go. Yeah. That's, you know, that happened like, I think I tell you this every time, but like 20 minutes south of me is where that movie was filmed. Oh, I was about to say that was like part of your back story, like growing up, you dance. He did. Yeah. Yeah. No, it's this, it's this roller mills like flower thing and there's, there's nothing there that would even be remotely considered like anti-dance or small town at all. Which is funny because we all joked that my hometown was the footloose town because even though the town didn't have a rule against it, the college did. The, the, and the, and the, because the college was run by the free Methodist Church. Free Methodist Church had a prohibition against dancing. And so the college had a prohibition against dancing. And so everybody was like, oh my gosh, it's us. We're footloose. Yeah. You guys were footloose. You should have all kind of danced in unison towards an imaginary camera. We had dances in high school. It wasn't like, it wasn't like the college stopped all dancing in the town from happened. So it wasn't quite that dancing police. I want you to be the Kevin Bacon though, who's super rebellious and had underground dance parties and all that. And then you just somehow end up at the flower mill in Utah and you just start doing like dance slash aerobics slash gymnastics. Because he does like an uneven bar routine in there, which is not something I normally associate with dancing. I don't think the college does that anymore, but we had to sign a lifestyle statement, which said I wouldn't dance, drink, smoke, chew tobacco. What? Yeah. This sounds like BYU. Dance. Yeah. Could you snap your fingers to a beat? I mean, all of those things, I'm like, yeah, you're better off without them. But dancing. Could you snap your fingers to a beat? They used to. They used to not allow them to dance. They used to. They used to not allow them to dance. They used to not allow them to dance. They used to not allow them to dance. They used to. They used to not allow them going to the theater to see movies. Oh. And then they liberalized in the 70s and took that out of the lifestyle statement. So you could go back to the picture show. Yeah. Picture show. My girlfriend, my high school girlfriend's father taught the business course that I wanted to take at college. He's the one that was encouraging me like you should take this business course. Get college credit. And he was telling the story about how he, in his, when he was at college, at that college, he led the protest to allow them to go see movies. Like he was part of the push to drop movies from the lifestyle statement. Hmm. Hmm. Yeah. I never had to do that when I signed up for a couple of courses in high school at the JC. They just said I had to pay money and then they get the school to sign off on. Yeah. Different different colleges apparently do have different rules. And I can start my fingers to the beat. I don't know. Seems like it's pushing it. It turns out there's no standard. No, Billy Joel. Let's pick a title over there at DT NS dot show about dot TV. People have been diligently voting. 48 votes on the DT NS 34 on the GDI side. Biocow suggested Alexa do all the things because he wanted to make me set off my echo. Now I realize that here's something I found on reference.com is what I'm hearing right now. Thanks a lot. Biocow. Zoe brings bacon suggested let's all build a wagon together and L Butler used emojis. Very clever. Thumbs up on thumbs down but thumbs up and thumbs down emojis. Very clever. What did we go with Roger? We went with Stranger Netflix chess game. Excellent. I'll build her because we wanted to get Netflix into the title. Yes. Yeah. Yeah. All right. Over on GDI top three vote getters making money off the fire hose from Zoe brings bacon. Tom is ninety eight percent thumbs. And still excrual the adventures of Tom's thumb. So we went with Tom is ninety eight percent thumbs from Biocow. Just funny. Yeah. It's ninety eight percent of my thumb. Actually I probably have ninety nine. It's not. I'm not missing. Oh and also I should say it's also shared with Elbultor because they did the thumb as an emoji in the show. Okay. Excellent. Elbultor. Thank you for that. Also thank you to gain Foster. The tip is right there in the name. He helped us gain a raise. Gave us a raise on Patreon. Thank you. Gain Foster. Really appreciate that. We said we would work hard to earn it. By gosh. We did. Thanks to you. Also thanks to everybody who supports us over there on Patreon. Zoe brings bacon with some bits. The twenty fourth month with prime. Don't like the new submenu but yay for pie. PC Mylesy and Good Boy Fido gave us some bits. We also got Beatmaster gifting a tier one sub to Mira Vina. Spreading the love. I like that. Elbultor flings some money at us. Said flings money at the gang and re-subscribed for eighteen months. Yeah. Thank you. Thank you for throwing that money. And thank you Scott Johnson as always. Good to have you. The pleasure was mine. I cannot major. My pleasure. My pleasure. Major my pleasure. All right. Have a good day everybody. Good day. Internet.


From around the globe, it's theCUBE with digital coverage of AWS re-invent 2020, sponsored by Intel, AWS, and our community partners. Hello everyone, welcome back to theCUBE's virtual coverage of AWS re-invent 2020. We got theCUBE virtual because we're not in person. We got a great remote interview. Shlomi Benheim, who's the CEO, co-founder of Exciting Company, Jay Frog. We went public this year. Congratulations, CUBE alumni. Really a success story of why the cloud exists in all the greatness and goodness of technology. Shlomi, great to see you. Thanks for coming on for this special re-invent segment. Thank you, thank you for having me, John. Great to see you again. So you guys have your mission continues. You're growing, we're here at re-invent. What's the story? Give us the quick news. Visa V, re-invent, and AWS. Well, we had a wonderful, wonderful two months since we went public on September 16th. The company actually is growing fast and the DevOps industry is going alongside us. So we are very excited about it. Great year, great journey. You guys met us two years ago. So you know the swamp well, and then we're very excited. Being re-invent again, although virtually this time. You know, when you get a tailwind and you have a trend that your friend, you guys had certainly had that with the developer first. That's the mantra. Everyone's talking about that now. You guys saw it early. The future of binary lifecycle management DevOps was the lifeblood of DevOps. Now more is happening. You got automation. You got everything as a service, which makes the developer equation even more powerful. Abstracting away complexities is even more needed. What's your vision on this? How do you guys continue the momentum in this now highly accelerated COVID and soon to be post COVID environment? Yeah, you know, John, COVID actually accelerated what we already saw years ago. And what we've seen is that the world demands a better way to update software. Look at us. Even this interview is being powered by software, right? I'm staring at a camera. I used to sit in your studio. And everything we do, we all the food by software. Our kids are at home learning with software. So obviously the demand for more software and more software updates is there. And DevOps is just the vehicle. Now, once you understand that, you have to ask yourself, what is the primary asset that we really need to automate in order to become faster and secure and to provide a seamless software release flow? And what we identified 12 years ago is that it's the software packages, the binaries as we were named by the community, the binaries people. Yeah, and this is cool because not only it's just not a tool. It's a platform. You guys are going to have a platform view. We talked about this in 2017. I remember the conversation or like, this is pretty compelling.  You guys went big for sure and successful. How do you take that platform approach to DevOps where you have to enable success? You got to have the enterprise features. You got now hybrid multiple environments with the edge and other clouds are happening. How are you looking at this? Yeah, so today it's quite clear in the enterprise fall zero. Everybody understands developers are the rain makers. The community is what powers innovation and what makes changes. Look at Docker, look at Kubernetes, look at cloud native. It didn't start at the enterprise. It starts with the developer, the developer mind. This is I think the biggest democracy. When we realized that 10 years ago, our philosophy was very, very clear. We would like the developers to have the freedom of choice. We want them to have a universal solution that supports all technologies, all software packages. Then we want them to have a hybrid solution. If they prefer to run in the cloud or self-hosted, we will be completely for it. And then not just in the cloud, but also multi-cloud. So the pool, the full freedom of choice coined by the community, the Switzerland of DevOps. And starting as you mentioned, we started with Artifactory, Artifactory is the database of DevOps hosting all of your software packages, all type of software packages. Then JFrog X-ray, our security, vulnerability and license compliance tool that natively integrate with Artifactory. Then JFrog distribution that push your software packages to the edge. We acquired two companies, Cloudmunch, for the dashboard, the total CEO DevOps pipeline and Sheeper Bell, which is today, JFrog Pipelines, our CI CD. And then we did, it was a long journey, but very full-fledged, and we are very proud to build it together with the community. Well, not only did you guys succeed execution wise, the vision was phenomenal, the execution with the acquisitions, you really knocked down some great accomplishments. So congratulations, you just laid that out. Thank you. Good call out there. I do want to ask you about this liquid software narrative. Can you take a minute to unpack that a little bit? Because this is new, this seems to be something that is about the collective vision. How does this come together? Because you got to do act two. Now act one is over, you went public, you did all the work, you built the company, you got a durable business, got great customers, happy community. What's this liquid software thing? Well, think about it. Liquid software might be our vision, the JFrog vision, but it's the world's mission now. We want to have Netflix podcasting to our home without any software updates disturbing us. We want to have our iPhone being updated automatically and seamlessly without the reboot. We want our Tesla to be updated without shutting down the model and schedule and update. And this is our mission, this is the big picture. How can we make sure that software is running smoothly from the developer's fingertips all the way to the edge, no matter what the edge is? Now, in order to achieve that, you have to be fast, you have to be automated, you have to be secure, and you have to be focused on the asset that moves from the developer, the hands off from the developer to the off that goes all the way to the devices, the machines or whatever edge, and these are the binaries. So the vision of liquid software is a software updates flowing into your pipe seamlessly all the way from the creator to the consumer. You know, that's the holy grail, that's the nirvana, that's the dream of edge. You know, if you think about the old days, I'm old enough to remember back in the 80s when we used to build, purpose built everything, full stack developer, hardware, ground up, everything, supply chain, hardware, software, done. Now you got an edge that still needs to be purpose built. At the same time, you have a software operating model. This to me seems to be a great liquid software moment where I need to have specialism at the device, but I need a root of trust, I need quality, I need to have software operations, but it can't go down, whether it's in space or in the data center. What's your reaction to that? I think that liquid software is already happening. If I would ask you what version of Facebook are you using, I bet you don't know. What version of Zoom are we currently using for this interview? We don't know because it's happening behind the scenes. Liquid software is happening and you're right. It was one big fact that we had to take care of everything and now it's a different way, but still developers are taking care of all the gates, all the stages. Think about all the gates that kind of shifted left like security, now it's in the hands of the developers, test automation, developers, automation in order to be fast and to scale fast, developer. And the ops and the dev kind of come together. This is already a cliche, so I don't need to again talk about DevOps, but if you do it right, from the moment you build and secure your software, then you will be faster than your competitors and organization realize that if you are not fast and secure, you will fall behind and you will lose your competitive advantage. So what we see now is that liquid software already happened and there is much more responsibility and much more expectation from the development organization. Yeah, it's awesome. You want to have the security baked in. By the way, I'm running 10.15.7. I'm Matt Catalina. And when you run your- You have to go liquid. When you go liquid, can you just make sure that it always lands on an odd number? Well, you know the even numbers are unlucky, so don't give me the, you know, make it work for me, keep it liquid. Great stuff.  Imagine there's no version.  Because actually the consumer, my mother, she doesn't want to know what Zoom version she used when she'd speak with me. Hey, we got serverless, but I can go versionless too. I mean, who doesn't want a versionless system? Look, this is critical. I love the hands-off mindset. This is about non-disruptive operations. You're starting to get into that kind of liquidity. What's next? What are you guys hearing at Reinvent this year? Obviously it's virtual, so there's a lot of different touch points over these three weeks. We've only got a lot of CUBE coverage. We're hearing speed, agility. Agility has been around for a while. We're hearing speed is critical right now. That's the number one thing we're hearing across environments. That's the number one feature that we're hearing. What are you hearing? Yeah, well, John, first, you know, I'm grateful as a CEO to have a team of almost 700 employees worldwide doing this with the community, by the community and for the community. And we are very, very honored to have over 6,000 customers. The majority, the vast majority of the Fortune 100 are already powered by JFO. The biggest bank, the biggest retail, the biggest tech company. And what we hear from them, and I think that, you know, a vendor that stay humbled and listen to the community learns a lot. And the wisdom of the community is telling us the following. One, double down on security. Because we're still in the process, in the transition of moving the responsibility to the developers. Even the system of the organization is still freaking out from releases seven times a day. The second thing that we hear is that if software packages are the primary asset, then we want to have the freedom of choice. We want to integrate with whatever ecosystem. I want to use Docker and Dotnet and Java and PyPy and NPM at the same time in the same resource. So consolidate this all for me. And the last thing we hear is we are also best of breed, but some packages must come together. And this is where the end-to-end solution coming from J-Pog is vital for the organization. You get the repository, the security, the distribution and the CI CD from the same vendor. Now take this and push the pedal even more to the end. And you will see that the deployment environment that also got a bit more complex requires hybrid solution and multi-cloud solution. There is no Fortune 100 company that will just go with one cloud or with one solution. And when you come with an authentic hybrid solution, multi-cloud, that's a real, this is a fanatic freedom of choice and the fanatic democracy that we give to developers. That's a great mission, freedom of choice, no lock-in. Lock-in is the new, the new lock-in is choice. The new lock-in is performance and scale. Slamy, thank you for coming on theCUBE. Slamy Meheim, CEO and co-founder of JFrog. Mad props and congratulations to you and your team in the swamp for great success. Having the right product at the right time. Developer first, great stuff, congratulations. Thanks for coming on. Thank you very much. May the frog be with us and may this pandemic move fast from our world. Thank you very much. I want to get back to real life. I miss life. Thank you for coming on. I miss it too. This is theCUBE Virtual. We are theCUBE Virtual. Thanks for watching ReInvent Coverage 2020. I'm John Furrier, your host.