Good morning church, my name is Prophet Ian Genesis and I am the lead pastor for Charisma Ministries International in Lusaka, Zambia. My coming here is a very unconventional one. It was very difficult for me to come here. Later on, I stepped my feet here. Something happened in Zambia in 2021 but before I go into what happened in Zambia in 2021 and what has made me today to really make up my mind and come and stand here and speak to you is what happened on Wednesday. I was seated in that section and Papa was ministering and he came to me and he said you come out and he said to me everything that you lost is going to be recovered. When you look at me with the eyes of the flesh, I don't think it is possible to know that I have lost anything. When he professed to me and he finished professing, I went back to my seat. Those that were with me can witness that I could not stand, I started crying. A group of five people came to me surrounding me. Many were congratulating me. They thought I was crying because I was located but I was crying because of what he said to me. In August 2021, before August 2021, I released the prophecy in Zambia that the current president at that time was going to win the election. I was not just a prophet in Zambia that you can ignore. I was a prophet and even now I'm a prophet and a voice in the country. Politicians were coming to me. Everybody. I had my own TV station on satellite. I was the youngest Zambian preacher to be on satellite. So you can understand the weight of this particular thing that I'm about to say. It's very easy for you to say sorry if you are down. It's not easy for you to say sorry when God has lifted you and God has taken you to the top. I was really, really on top. Things were happening for me until I made the terrible mistake of my life. Money was coming into ministry. My personal business was flourishing and everything was fine. By all human standing I was okay until papa released the prophecy and he said I'm seeing the current president if he does not clean up his house. He will not return his seat. He demonstrated it. I believe he had a chair and he demonstrated that prophecy. I was coming from an environment where by reason of where God had taken me in ministry. I told myself there is no father that is greater than me. I told myself that the only difference between me and them is that they started ahead. They have a TV. I have a TV. God is giving me money. God has also given them money. So it's just a matter of time I will reach their level. Pride grew so much in me that I became a demigod to myself that nobody can tell me anything that I will listen to anybody. Papa released a prophecy and he said what he had said. I received a lot of phone calls that day because I was a national voice and there was a prophecy on ground that the president will still return his seat. In many of you sons that are here you are some of the people that cause people to fight papa. I'm coming from an environment where papa had never offended me. I did not know him on a personal basis. I even have a portrait in my house and papa is there. I've heard that portrait from 2018 it is in my house. Some of the sons that left papa spoke a lot of things to my hearing and I despised him for no reason because of what they had said. So immediately he released that prophecy. Politicians are all about winning. So most of them were calling me. When I say I was a voice in Zambia there is no office that I could not call and say I want to enter and the person tells me I am busy. No office. Politicians were calling me. Prophet Joshua Igila has released a prophecy that is contrary to what you have said and the nation has heard what you have said. What is it that you have to say about the prophecy? Something in me was telling me don't say anything but the pressure was too much. We were talking about the voices of the sons that had left the ministry and some of my friends. I said I was going to attack him using my platform. I went on my social media platform and I said who is Joshua Igila? There is nothing he is saying. Every prophecy he has given over this election is fake. It's a fake man of God. You may judge me, you may not understand where people are respecting you and you are under pressure. I was coming from a background where I submitted to a Nigerian man of God and he really crushed my spirit against Nigerian men of God. He fought me left right and center. He wanted to kill me. So when I was coming out in Anga to Papa, it was like everything that that man did to me, I vented it on him. It was a transferred aggression but on the wrong person. Papa didn't respond to everything I said. I was not just a growing prophet so bloggers took that news and it went viral. That finally Prophet Ian Genesis from Zambia has challenged Prophet Igila of his lies. Papa did not respond. 2021 election came. The people around me they asked me are you sure your prophecy is going to come to pass? It was at that point after everything had happened that the voice of God came to me and told me you might have been right in what you said but that is not my current voice. I was afraid the election came. They announced the election results and the prophecy of Papa came to pass. I said to myself well you cannot judge me based on one prophecy. Everything is fine. You know when you have some money in your account the ministry is going on. Everything is fine. It's okay. People have been calling me a false prophet for a long time so calling me a false prophet now is something that will not really shake me. Things began to happen to me that I have failed to explain and quantify. After the election I lost between 70 to 100 ministry partners. I'm not talking about members. I'm talking about partners. 70 to 100 partners in one day. They blocked my number. Nobody wanted to talk to me. These are partners that were given the ministry not less than a thousand dollars per week not per month. You can calculate that by over 100 people. You will understand why I was proud. Because a lot of people we are humble when we are down. But when we get to the top there is a way that ministry and money can do to you. That we become completely out of your mind. I said well it's fine. These people have left me. It's okay. I had a business I was doing. It was doing very well. All of a sudden for the first time in my investment in business we got less you know when you invest you expect profit. And if you are a good business personality even when you don't get profit you have a return of your investment. For the first time in business I did not have a return of investment. I made a huge loss. That now started to make me crippled. I have lost partners. My business is not working. I encouraged myself. I didn't think about Papahigila. I thought it is just a season. It will pass. I was praying for people that were being blessed but nobody blessed me. I prayed for someone that had millions and millions. And instead of coming to celebrate God they called me a false prophet. My pain started from there. It was in 2021 this a lot of people have never heard about it because as a ministry we hear it from people when I was going to Botswana in 2021 we had a meeting in Botswana. On the way to Botswana I said we are not going to fly to Botswana we are going to go by road. In November on the 21st of November 2021 I had an accident in Botswana that almost took my life. A truck came and hit the car. And the car even as I speak now is still in Botswana is beyond repair. How we came out of that car I could not explain. But it didn't come to me that I had spoken against the loads anointed. I thought these are just trials that come in ministry and they are going to go. I thought of myself that I have not done anything ritualistic to anger God. So I am on the right track. 2022 came the ministry stopped growing. Is that a going down? Is that a going down? I thought as an overseer of the ministry if I built God a church if there is anything that I have done wrong to God God will forgive me. We secured the land and we began to build the church. As we built the church, built the church nothing was working.  I said to myself It's just an imagination. Papa came to Zambia the first time after the election I did not go for the meeting I stayed back home People close to me were texting me Go to papa's meeting I said no no no I can't go to that man That man is fake Afterwards papa left He came back the second time Dear beloved A friend of mine came into the country Flew into the country to come and see papa I am the person that drove him to the church After I drove him to the church I dropped him at the church and I left Me that God told to go and ask for forgiveness I thought I was too big to go and ask for forgiveness I said I will not go Papa left Zambia and he came to Nigeria Things around me were drying up I was no longer the same When you look at the outward appearance people were celebrating Oh, prophet genesis has built a church Prophet genesis is still okay I was not okay I was now using my personal assets sell them to finance the ministry a ministry that was self sufficient that did not need me to put money in it and I began to do that when my assets were now done and the ministry now began to struggle I went into prayer and I asked God where did I go wrong and God said go to my servant Joshua Ikila I went on my Facebook because I was struggling now I went to my Facebook I opened my Facebook but before that even the day I spoke against our father my wife came to my room and said you have made a terrible mistake I told her my name is Ian Genesis and I am a national prophet I don't make a mistake my wife told me you have made a terrible mistake I told my wife I am going on my social media I want to apologize to the man of God my wife was very excited very happy when I apologize on social media that is not what God said God did not say go to Facebook and apologize I thought because I use Facebook I can go to the same medium and apologize God said no I secured my ticket many people when you apologize like this they think maybe papa has released money so that you can come here and apologize I paid for my own flight come in here what could have costed me nothing to go into champion's royal assembly Zambia to apologize now costed me money to come here for me to come here I sold my wife's car my wife said you don't have money to go to Nigeria you can sell my car we got the office but I didn't know how to say I'm coming to apologize so I registered myself in the school of the prophets so the gravity of what I had done I knew that somehow there are some people from champion's royal assembly that knew what I had done I expected an atmosphere that was very hostile I didn't expect when I come somebody will greet me somebody will talk to me from the airport papa sent a good car to come and pick me up arrived from the airport we did all the registration and formalities on the first day of the school of the prophets please I want you to hear me this may help your life especially for those that are praying for the grace upon papa to take you to the top when you go to the top please don't be tempted to scandalize the man that took you to the top the first day of the sons of the prophet papa came in and he was teaching in my heart I thought this man will recognize me and his face is going to change I didn't understand the man was speaking with love he said something some of you might have hated people not based on what they did to you but because of what you said what you heard about them and that was 100% my story immediately he said that an enlightenment came to me I said I don't need to meet this man of God one on one by what he is saying he is a true man of God I went to the bookshop I bought all the books that papa has ever written because I want to learn from him you can now understand why when he said everything that prophecy might not be accurate to all of us you might look at me and say what can this young boy lose that prophecy carried the weight of my life I came here for restoration papa said in six months they shall be restoration papa please have mercy upon me forgive me take me as your son I don't want my ministry to die you have what other sons we never do you are indeed a broken man I want to tell you I love you here you find a father and we stand by you in Zambian prophet Genesis is my son support him stand by him see you are a genuine prophet God just used this to teach you a lesson of humility and I want to tell you thank you for being humble this is what most sons we not do you have done well I sense it in my spirit when you are talking it's not eye service it's not lip service thank you for doing peace it's not about you it's about many out there that God wants you to restore they might not be to me but to other fathers you have indeed done nobly well and I want to thank your wife for being a good wife you know who last month I apologized to all my sons not that I've done wrong this is about the kingdom and I thank you you've done well Zambians a prophet he and Genesis have offended you people forgive him if me your father has forgiven him you have no right and all your sons and daughters who have left you like the Lord said they are coming back he will overturn and overturn and overturn bring me the oil let me anoint him today there were 43 angels they were working with you in your assignment you lost them but they are back right now leko shada boziyada pick him up leko paradisutia pick him up leko siya bring him grace that you have lost come back and go and succeed God bless you


Good evening. My name is Philip Glebo. I'm the director of pricing architecture at GAP. At GAP, I'm sure as many of you know, we make clothes. This is actually from Banana Republic. These are our new traveler jeans, which I love. And we're comprised of the GAP brand, Old Navy, Intermix, Athleta. So we have a bunch of different brands. And today I want to talk a little bit about how we've used something called Garobi, which is a linear optimizer, integrated this with Cloud Foundry, and also worked a bit with Amazon to do this. It's a little bit of a technical talk. It's going to be a little nuts and bolts. So I'm going to assume that people are generally familiar with Cloud Foundry and with Amazon a little bit. This is not an endorsement. That's our company policy. That said, I really appreciate the opportunity that Pivotal gave us to tell you a little bit about what we're doing, both with Cloud Foundry and with Garobi. So here's a quick overview about what we're going to talk about today. But let's start with what's optimization. Probably not a lot of you, though. Some of you do have a background in operations research. The first example is the diet problem. You walk into the Mel's diner, and you want to find the meal that has the least calories with the most protein and balanced fat. That's an optimization problem. All of those parameters are somewhat at odds. Another example that you see a lot in this area is facility location. We've got a distribution center. We've got some stores. There's a cost to go from the distribution center to the store. Where do we locate physically the distribution centers and the stores so that we can minimize the cost and make the most revenue? So that's a lot of what we're doing with GAP in terms of price optimization. So I'll start with what we call localized promotional pricing. At GAP, we have several thousand stores, and inventory is constantly coming into those stores. So we need to move it. And one of the levers that we have to move it is the price. But we don't want to do something silly and say, well, this shirt isn't selling. Let's just take 50% off that shirt everywhere. Different parts of the country respond differently to changes in price. There's also weather to take into account. Short sleeve shirts go really well in San Diego, not so well in San Francisco. So there are those components that we need to take into account in our optimization model so that we can adjust the price and still move through the inventory. We have some pretty sensitive timing deadlines here. We need to complete essentially 6,000 instances of a very complex optimization problem in about four hours. And for those of you not familiar with Amazon's optimized compute instances, that's what C4, 4x large actually means. We use about 90 of these machines to solve 6,000 instances of this problem a couple of times a week. So it's very computationally intensive. Well, why did we go with the cloud? Why didn't we just set up a bunch of servers and open stack, put Garobi on them, and go about our business? Well, with the cloud, we're able to vary the cost. If the business needs more optimization this week, great. We can do that. They can pay for that. And we can deliver that capability. We can vary the performance if they need it faster or they need it slower. We can vary that with the cloud. And the ability to have an elastic pricing solution that can scale on demand is very powerful for us. We also just don't need to build a bunch of servers that sit around in the data center sucking up power that patched, that take up space that would otherwise be used for other things. So it's been very useful for us to move this into the cloud. And you guys know this. Maybe I'll skip this slide. But why did we go Cloud Foundry? Cloud Foundry really accelerates the process by which we're able to deliver these capabilities. Continuous integration, continuous delivery are very easy with Cloud Foundry. If we need to change the algorithm, fine. We can run it through a unit test. It flows automatically to production. So Cloud Foundry has been very powerful for us. It's something that would normally take perhaps days or weeks. We can compress that cycle into a few minutes. It's very quick to scale. If we find that we're not meeting our timing deadlines, very good. We can just simply scale it up. It's not a problem to do it. It simplifies our infrastructure. And I think more importantly, as an architect, for me and for my developers, it imposes a set of useful patterns. It constrains somewhat what people can do, but in a way that I think is very empowering. So I'll give you a little bit of an overview, technically, of how this has been integrated. Here's our tech stack. Sitting on the bottom, of course, is Cloud Foundry. As I mentioned, we use Pivotals as our vendor. It's a Java-based application that talks to Mongo, Rabbit, and Garoby, which is that linear solver that I mentioned earlier. We're Spring Boot Shop now. We migrated a lot of our applications to Spring Boot. And while that's still ongoing, that's been a really powerful thing for us. We also use Spring Actuator for some of the endpoints. And we allow clients to interface to our system, either through a web browser or through a set of REST services. So that's sort of the tech stack. There's sort of the tech stack in words. I'll just go through this really quickly. But I think one of the things that I haven't mentioned is data virtualization. At a company like the Gap, we have a lot of very different data sources that have been around for a very long time. And we need to impose some sort of order on this chaos. And one of the technologies that we use to do that is data virtualization. It essentially provides an interface layer across the DB2s and the Oracles and the My Sequels and the Mongos and pick whatever else you've got. It allows us to expose an interface layer that can look very much the same across brands. And for us, that has been very powerful. There's a quick diagram on it. If you can see that in the green labeled PCF, that's Pivotal Cloud Foundry. We have a set of services that do process orchestration, acquire and provision data. We use Spring Cloud Config to provide the configuration to all of our services. And then we have some of those other layers. We have Denoto. We have a database called LPO, which is just something. It's an Oracle database we use. And Denoto sits in front of that. Now, we're a little bit early, and we installed Pivotal Cloud Foundry internally a gap in our own data centers. We did not go with the public option. So there were some services that we didn't have access to that we needed to have access to, so things like Mongo. We had an existing Mongo database we needed to talk to. RabbitMQ, for certain reasons, had already been in existence. And we needed to get on that same platform. So those run an open stack. And our services speak from Cloud Foundry to our open stack cluster that runs internally. And then, as I mentioned, Gorobi runs in Amazon. So we're able to interact with the public cloud through that avenue through Cloud Foundry. One of the things I think that comes up, and you say, well, why did you build that process control? Why is this a little bit more complicated? Well, one of the things that we've done here is that we create what we call create cloud. But basically, we create cloud instances with the compute servers. Since they're very expensive, we don't want to run those all the time. We don't want to pay for those all the time. So we turn those on when we need them. If we need more, we add more. And when we're done, we tear the whole thing down. So continuing with the theme here, we're really just getting rid of it when we're not using it. And we build it again when we need it. That process takes a good two minutes. It doesn't take long. When we build messages, one of the things that we've done is we've used Rabbit to provide essentially a central queue for each of those 6,000 optimization jobs that I mentioned earlier, based on the queue, and we have a group of workers. So we're able to scale that problem and solve those problems in parallel because they're independent. So that's how Rabbit sort of fits into the architecture here. Again, we process messages. I borrowed these diagrams from our development team. It's a little bit detailed. But basically, there's a lot of process control that goes on there and a lot of reporting at data as we go. Now, there are some organizational issues that we ran into this. Chief among them is that Java really is not the preferred language for data science and for optimization. People prefer to work in Python or MATLAB or SAS. So it was a real big cultural shift to migrate something into Java, run this in the cloud when people are very used to working with something that is SAS and is internal. And we're still fighting that battle. I don't want to say that that's necessarily over or done with. But Cloud Foundry gives us options. If we were to run Python, that's something we're looking at. But Java works very well for us right now. The other is when agile development organizations conflict with something that's a little bit more waterfall. Scientists really want to be good scientists. They want to prove their theories. They want to have a lot of data. And that takes a lot of time. That's an expensive process. But turn around the agile development methodology where we're not aiming for perfection all of the time. We don't want the perfect to be the enemy of the good. So we continually deploy and we're happy to make mistakes as long as that blast radius isn't too large if it fails. So bridging those two mindsets has been a little bit difficult for us. But the fact that we're able to turn things around very rapidly has been very effective as a tool to get people to come around to that mindset. In the interest of time, I'm going to skip the Q&A. But please find me afterwards. And I'm happy to answer any questions you might have. Thanks very much for your time.


Good morning, once again please everybody good morning, are you all right comfortable, you will need to take out your dictionary, your pencil, your notebook and we will begin with an exercise in what we did last time and then I am going to go on to the last and the final part of the section on stress in English words. So far we have looked at words which occur without any special ending, we have also looked at words which end in particular syllables, particular suffixes and they have particular kinds of stress, say for instance look at the blackboard and you know we have words like academic university mountaineer, can you speak it after me what is this, what is this and what is this, now these word endings and there are many more, demand particular kind of stress on the word to which they are attached, but there are word endings which do not make any demand of this kind, say for instance look at words like this, what is this, everybody please, what is this and this is, so you see the same word ending, but different kinds of stress, the best way once again is you know to do the drill and acquire these words, there are not too many, if you have counted the number of words you have in the book, we are using for the text book for this course, you may have seen that we have fewer than 500 words to relearn and once you relearn these 500 words, you pronounce not only these words correctly, you also pronounce other words on similar patterns equally correctly, but you have to relearn them, you have to do the drill, your habit of speech has to change. Today we will be looking at those words which have word endings of this kind of the able etcetera kind, which do not demand particular stress or stress only on the particular part of the word, but before we get into that, let us do some exercise to check, how much we have already learnt. Look at these words and I will give you exactly two minutes, copy these words on to your notebook and mark a stresses as you copy, where you have doubt, look up dictionary, where you have doubt, look up dictionary, do it individually please, a self test, you are testing your, you know we did the drill in these words last week and we want to check now, whether we have got them right, two minutes your time begins now, please, finished, you have another 10 seconds, we may please stop, right, anyone who could do all raise your hand, lovely, anyone who could do most, wonderful really, you know I know, I know I am putting you through very artificial kind of pressure, but then this is life, I want you to get used to looking up dictionary, quick consultation and all that, you know you are preparing for a all powerful speech, everything is fine, but if you mispronounce some word, then you know people do not have the right conclusions about you. So, no matter when, now or 30 or 40 years later, when you make a presentation, but particularly in public to your peer group, do not forget to check your keywords, right, we will just check whether we got it right, we will go individually, each person will pronounce only one word, right and everybody will do one word, we will begin at the end, last row, my left hand please, can you say the first word here, then pronounce, sit down or is it all right, if they sit down, you can pick them up, right, so you do not have to get up, right, first word, come again, yeah, say it loud and clear, absolute, come again, absolute, now only one person, please, others please listen, next, next Arabic, no what is it, this is an exception, this is Arabic, next, next, next, next, next, degree, next, next, next, next, next, next, next, next, next, next, next, next, sincere, yeah, next, next, begin at the top, absolute, next, next, Arabic, yeah, do not worry, it is an exception, you know, we have to learn all of these things, next, next, certificate, certificate, yes, next, degree, next, engineer, next, next, last bench please, next, next, next, next, next, next, next, next, next, next, no, Arabic, Arabic, Arabic, Arabic, yes, right, you know, these are exceptions, you know, Arabic and turmeric and that sort of thing, but there are only very few exceptions, if you look up the text book carefully, you will see that, right, you know, in all learned presentations by which I mean non-political speeches, if you analyze the way politicians speak, they mostly have simple words, can get, take, give, but you know, the discourse of science, the language of science, the language of academia is not always as simple, they sometimes have long words and they sometimes and it is important that you relearn or learn the pronunciation of some of these words.  Alvin Toffler is known as a futurist, actually you know, he is, in my opinion, a sociologist who studies the changing behavior of people in society.    So, Alvin Toffler has studied the consequences of these things upon human civilization and upon human personality. He has a number of interesting films and books, if you have time someday while traveling, you know, you can read some of these, his books like Digital Revolution, Communication Revolution, one book I have not named here, but I will like you to read before you are 30, actually before you are 25 is please write, then book is called Future Shock, F-U-T-U-R-E, Future Shock. The clipping I am going to play now is a part of a talk given by Toffler to a group of academicians, this talk mentions how roles are changing from producer to consumer, you know, and in what significant ways and how they influences. So, I will play it twice, the first time I want you to pay attention to the text, the message, the meaning, relax it with your back to the desk and try and listen, but next time I play I will like you to pay attention to stress on long words, am I clear to you please, say yes or no.  Pro assumption, pro consumer and that is the boundary between the producer and the consumer and we see that in many different ways, that we now have increasing numbers of technologies that harm individuals to do what they previously had to go to an expert or to somebody else and the simplest of that, when Heidi and I were growing up, which was a million years ago, we used to take a photograph, you go to a photograph of your family, you had to go to a drug store, you had to buy a film, roll a film, you then shot the pictures and you went back to the drug store, they sent it to Kodak up in Rochester, New York and maybe a week later you had it back. Well now we have a camera in your hand and it makes that entire process, makes it possible for the user rather than somebody else to make that process and indeed increase it, better the process. And the fact is, I don't know how many of you worry about blood pressure, but you used to have to go to a doctor and say, Doc, what's my blood pressure? Now you can buy a blood pressure machine, it's your own, you do the job that the doctor used to do as far as finding out what your blood pressure was and what's happening is that we're producing more and more technologies that are the audiences, the users and that changes economics and I don't want to get into that as well, but in fact, each of us as individuals are creating the value that economists by and large are not counting in the economic numbers and metrics of the economy and that's why there is a revolutionary change taking place in the economy as well. In any event, the line between consumer and pursuer becomes blurred and this suggests an approaching future in which viewers, in quotes, manipulate TV programs and storylines, maybe they change the looks of the star from blonde hair to black hair or red, make the hero lose at the bill and win, delete what they don't like in a program and put what they want into it instead, insert a female lead where there was a male lead and turn the drama into a comedy, then send that version of your television program to their friends who manipulated further and put it online and who knows, maybe charge for the new versions and raising more and more complicated questions about intellectual property and so on. But the user is becoming part of the maker rather than just a passive recipient of what you produce and finally, these are just a few of the changes taking place that are really important and I think not yet fully appreciated but to give you some idea of what is happening not just in the United States, I'd like to read you a few lines, a few figures. Even a part for the internet, I think these are not my statistics, these are somebody else's, even a part for the internet, in the US alone each day there are more than 12 billion display and 184 billion classified advertising messages from newspapers, 6 billion messages from magazines, 2.6 million commercial radio messages, 330,000 television commercials and 40 million direct mail pieces. Worldwide in 2002, 18 exabytes which they then put in parenthesis equal 10 to the 18 bytes and I'm not enough of a mathematician to even know what those numbers are. Worldwide in 2002, 18 exabytes of new information were produced through electronic channels, telephone, radio, television, internet and 5 exabytes of new information were produced by print, film, magnetic and optical storage medium. This translates to 800 megabytes of recorded information produced globally per person in 2002, not including spam messages which account for 60% of all email. Of course, bytes are not the only best way to measure information if the article goes on and says another indication of the information flow is the more than 1.2 billion landline telephones, 2.1 billion cell phones that are news worldwide, over 1 billion people, 18.9% of the world's population use the internet and so on and on and on. These numbers blew me away and I think they should blow all of us away and we should ask ourselves what the consequences are, not just the consequences of those on us but how what we do affects that entire process and what the longer term implications for society and it's what kind of society do we want. The transformation of the media that brings us here today is therefore only one aspect of the far greater economic, social and cultural upheaval that we call the third wave which is racing towards us as we enter tomorrow. We are going to listen to it again but this time I want you to listen for words all the long words and Toffler has a lot of long words have one each please have one each and as you listen you know you will have to be really smart as you listen because Toffler is speaking at relatively you know fast tempo. So, as you listen Mark stresses on the words I have already given you. They are more or less in the order in which they occur and Mark stresses in the following manner. Mark stresses in this manner just underline the just underline the syllable which is stressed or alternately alternately you can also do it this way. So, either this or this as you listen Mark stress on the given word has everyone got a copy of the text if you have anyone who has not got a copy all else anyone else who has not got a copy you do not have anyone who has two I counted thirty five and I brought around did you get one you can have mine I later take the script back from one of you. I am going to play it again listen carefully do not be too anxious and keep your pencil ready you would not have time for second thought do you see my point it could be this it could be that no make up your mind as you listen where you hear and mark it underneath you may be wrong does not matter you know classroom is the only place where we can learn even if we make mistakes. So, do not be shy of making mistakes, but do not make the same mistake again try and concentrate it is about six minutes six minutes rather long period of time for anyone to concentrate on, but it is not impossible are you ready everybody please are you ready do you have any difficulty with the message the meaning are all these words familiar to you say yes or no sure. So, let us go a combination of production and consumption, and that is another thing if you miss some word and do not insist on going back and doing that move to the next do not miss next because we are going at a speed it is possible that you miss a word or two if you miss it you miss it move to the next do not miss the next am I clear to you say yes or no please am I clear to you am I clear to you, but these are the choices you have to make listen and do not get tense you know we are playing a game. Some people I am very confident we will do all words some people I know equally confident cannot do all words I am the letter kind if I were sitting in your place I am very confident I would not be able to do all words, but I will try I will give it my best. So, do concentrate and do market ready yes. Let us begin a combination of production and consumption, and that is the narrowing or the blurry of the boundary between the producer and the consumer and we see that in many different ways that we now have increasing numbers of technologies that harm individuals to do what they previously had to go to an expert or to somebody else to do for them.  Well now we have the camera in your hand and it makes this makes the that entire process makes it possible for the user rather than somebody else to make that process and indeed increasing better the process. And the fact is you I do not know how many of you worry about blood pressure, but you used to have to go to a doctor and say doc what's my blood pressure? Now you can buy a blood pressure machine, it's your own you do the job that the doctor used to do as far as finding out what your blood pressure was. And what's happening is that we are producing more and more technologies that harm the audiences, the users and that changes economics and I don't want to get into that as well. But in fact each of us as individuals are creating value that economists buy and large are not counting in the economic numbers and metrics of the economy and that's why there is a revolutionary change taking place in the economy as well. In any event the line between consumer and prosumer becomes blurred and this suggests an approaching future in which viewers in quotes manipulate TV programs and story lines. Maybe they change the looks of the star from blonde hair to black hair or red. Make the hero lose and the villain win. Delete what they don't like in a program and put what they want into it instead. Insert a female lead where there was a male lead and turn the drama into a comedy. Then send that version of your television program to their friends and who manipulated further and put it online and who knows maybe charge for the new versions and raising more and more complicated questions about intellectual property and so on. But the user is becoming part of the maker rather than just a passive recipient of what you produce. And finally these are just a few of the changes taking place that are really important and I think not yet fully appreciated. But to give you some idea of what is happening not just in the United States I'd like to read you a few lines, a few figures. Even apart from the internet, these are not my statistics, these are somebody else's. Even apart from the internet in the U.S. alone each day there are more than 12 billion display and 184 billion classified advertising messages from newspapers, 6 billion messages from magazines, 2.6 million commercial radio messages, 330,000 television commercials and 40 million direct mail pieces. Worldwide in 2002, 18 exabytes which they then put in parenthesis equal 10 to the 18 bytes and I'm not enough of a mathematician to even know what those numbers are. Worldwide in 2002 18 exabytes of new information were produced through electronic channels, telephone, radio, television, internet and 5 exabytes of new information were produced by print, film, magnetic and optical storage media. This translates to 800 megabytes of recorded information produced globally per person in 2002, not including spam messages which account for 60% of all email. Of course, bytes are not the only best way to measure information if the article goes on and says another indication of the information flow is the more than 1.2 billion landline telephones, 2.1 billion cell phones that are in use worldwide, over 1 billion people, 18.9% of the world's population use the internet and so on and on and on. These numbers blew me away and I think they should blow all of us away and we should ask ourselves what the consequences are, not just the consequences of those on us but how what we do affects that entire process and what the longer term implications for society is. What kind of society do we want? The transformation of the media that brings us here today is, is there for only one aspect of the far greater economic, social and cultural upheaval that we call the third wave which is racing toward us as we enter tomorrow. Welcome to the rest of the 21st century. Okay, I'll give you about a few seconds to check if you want to change something. Okay, did you get them all right? Did you, where are you able to mark them all? Where are you able to mark them all? How many did you miss? How many? How many? About three. Lovely. You did a good job. Were you able to get them all? Makeup. Okay, that's great. Where are you able to get them all? Okay, but were you able to mark them all? Were you? Yeah. I'll give it back to you. Can I take it from you? Sorry? No, sir. you, can I take it from you and you can at the moment share with your friend. Once again, we will check whether we got these rights, what I will do is ask each of you to produce the word and each of us will produce one word, we will go in sequence one after one after the other and each person pronounces one word appropriately with correct stresses and correct sounds right. Do you understand, we will begin here with you first please. Next, next, next, next, next, next, next, next, next. Simple, simple, take time. Next, next, next, next, photo, photograph, next, next, next, Simplest, take time, next, next, next, photograph, next, next, next, next, camera, next, entire, next, process, next, pressure, next, doctor, next, machine, next, measure, next, happen, next, next, next, next, okay, next, we will go back, next, next, next, next, come on, okay we can do the next, yes, right, next, next, next, next, next, next, next, next, next, come on, okay, go again in sequence, next, next, next, intellectual, next, property, next, user, next, next, next, next, next, next, next, next, statistics, next, next, next, next, advertising, yes, next, next, next, next, next, next, next, next, I will translate, next, next, next, cultural, next, okay, you see the simple point is, the simple point is, next time you watch television if you do, even if you watch a feature film, even if you watch a movie, sometimes some part of the, some part of the show, please pass it to my friend, pass, some part of the show, try and pay attention to the language as a student, you know, meaning fine, you know, and you will understand and appreciate meaning better, if you can appreciate language better, okay, and if you listen better, it is nearly inevitable that you will also speak better, okay, but this is the culture, this is an attitude we have to create, so what I am trying to do is drawing your attention to these things, and all of these things, all the audio clippings I have played are freely available on YouTube, you just type toffler and you will get toffler and select what you want to listen to, or you know, the last week I played Carl Sagan, you know, type Carl Sagan and you get some of these things, these are the, these people are the leaders in your field, if you want to be like them or better than them, you will have to see what they have done and you will do, you will have to do that better than them, am I clear to you, okay, right, let us get into the book and let us do some exercise with other words, okay, okay, I will say it first and you will follow me, okay, we will have some drill, accessory, admirable, autonomous, autonomous binary, can one person, can somebody please take over, biography, stand up, yeah, one of you, please, yes, biography, arbitrary, auxiliary, bureaucracy, laughable, commentary, diplomacy, it is diplomacy, yes, go on, documentary, ecology, preparatory, preparatory, come again, please, preparatory, preparatory, okay, what we can do is, you know, let us go to the book, would you mind opening one page number, in my copy of the book it is 111, 111, does everyone have a copy of the book here, please share it, I have two or three copies, I have three copies, please share it with friends, do not you have access, you can sit next to Arun, yeah, Arun, do not you have a copy, sit with somebody, become four, okay, right, sit with your friends, okay, and you know the same way, once again, you know, I am trying to tell you that some of these things, they can be boring if you do them for half an hour, but they are extremely, you know, they are time tested methods of learning, if you do them in the form of drill, how many of you know that arithmetical table, two ones are two, how many of you remember that table, can you raise your hands, two twos are four, two threes are six, how did you learn it, was there a rule, how did you learn it, your mother bribed you, your father threatened you, in some cases it was the other way around, your father bribed you, your mother threatened you, but you know, doing the drill today, you remember, if I ask you, nineteen fives are, who will tell me immediately, ninety five, okay, so it has to be like that, so drill is not always bad, provided you do it regularly and do it for limited period of time, short period of time, in the school I went to in my village, these drills were done either at the beginning of the day or at the end of the day, I am doing it at the end of the day, okay, will you do it, okay, I do not want to embarrass you by asking, how many of you are doing it in the hostel, but if you are doing it, that is marvelous, get into groups and do it, please follow me and then I will expect one of you to take over, I will say who takes over and I expect one of you to rise and begin, but just now follow me please, okay, ready, abominable, aboriginal, aboriginal, ambitious, ambitious, aboriginal, aboriginal, aboriginal, admirable, admirable, admissible, admissible, affable, afforable, autonomous, autonomous, anomalous, anomalous, amenable, amenable, somebody please, who will take over, yes please, audacious, audacious, considerable, considerable, aciduous, aciduous, atrocious, atrocious, aciduous, available, available, continuous, covetous, creditable, cultivable, curable, despicable, despicable, judicious, honorable, honorable, hospitable, illustrious, impressionable, improbable, incorpabil, inalienable, inalienable, in applicable, inaudible, inaudible, grammatical, judicious, lamentable, laughable, lovable, marriageable, medieval, miserable, municipal. Come again please. Objectionable, palpable, pitiable, practicable, presentable, presentable. You can sit down next. Somebody please take over on the following page. Yes please. Yes stand up. Proposal, reasonable, religious, reputable, respectable, responsible. Responsible, ridiculous, seasonal, superfluous, tribunal, vaporous, variable. Go into the next section. Accessory, please continue. Accessory, adultery, ancillary. Ancillary. Ancillary. Christocracy, binary, company, company, anarchy, apology, apology, artillery, biography, acrimony, acrimony, anticipatory, arbitrary, arbitrary, auxiliary, bureaucracy, category, symmetry, sentimentary, commentary, contrary, contributory, corollary, corollary, cursory, democracy, depository, derogatory, dictionary, diplomacy, documentary, explanatory, extraordinary, February, infallible, deprivationary, apoproxy, idiocy, imaginary, incendiary, incendiary, inflammatory, introductory, introductory, laboratory, laboratory, library. Thank you. You can sit down. Let us go to the next section of page number 113, section 3. Who would like to do it? Please stand up. Somebody, please. Page number 113, section 3. Yes, please. Abortive. Abortive. Abusive. Abusive. Accumulative. Accumulative. Accucative. Accucative. Additive. Additive. Go slow. Administrative. Administrative. Accucative. Accucative. Aggressive. Aggressive. Aggressive. Come again? Aggressive. Yes, go on. Alternative. Alternative. Come again? Alternative. Next? Appreciation. Appreciation. Perhensive. Perhensive. Assertive. Assertive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive. Attractive corrective, corrosive, deceptive, disease, decisive, definitive, demonstrative, divisive, divisive, derivative, deceptive, deceptive, you can sit down, come to page number 115, section 4, who would like to lead, somebody please stand up, yes, why not, yeah, go slow, go slow, Ashwini, accident, accident, accountant, accordance, accountant, admin, adherent, adjutant, adjutant, no, it is adolescence, go on, advance, no, advent, adjutant, adjutant, agent, agreement, advance, next, allowance, allowance, ambience, ambulance, ambulance, agent, thank you, next, who would like to take over, come on please, come to the next section actually, this is rather a long section, we will quickly do the exercise here, you know, once again, you know, all I am trying to do is to tell you, how you can relearn and acquire proper stresses on long English words, and it is these words, which occur more frequently than the others in academic discourse, when you and I speak in scientific seminars and conferences, let us come to the exercise on page number 120, and I will like each of us to say one word loud, can we Kiran begin with you, first word, yes, next, available, next, next, behind you please, yes, next, next, next, next, next, no executive, next, repetitive, next, next, ok, come to this side, my left hand please, you can say it, next word, antecedent, next, next, next, next, next, next, ok, divergence, despicable, yes, next, next, next, upon all louder, please, next, next, next, next, ok, in this group, please, next, in this group, next, intermittent, next, next, hospital, next, aristocracy, next, ok, we will stop here,