from Gettysburg College with a BA in philosophy and a minor in Latin and political science in 1994. She was employed for several banks and brokers in Pennsylvania, Florida, Arizona and New York as a mortgage broker for 17 years. She changed careers from banking to pursue a security trading career in 2008. A self-taught day trader with over four years experience, Melissa's specialty is trading strategy that focuses on shorting stocks that get Yes, can you hear me? Welcome. I can. You're ready to go. Great. Can you see my blue PowerPoint slide here as well? Does it look good before I start? There it is. I see it. Wonderful. Welcome. Thank you so much, Amy. And thank you, traders exclusive for having me here today. My name is Melissa Armell and I own a company called the Stock Swoosh. And today, I'm going to talk about how to trade on the side of power money. So if you're interested in more information, you can go to my website after the lecture at www.thes stockswoosh.com. And you can also feel free to email me at Melissa at the stockswoosh.com as well if you'd like more information. And I have a lot of videos on YouTube, videos of trades I've done and other webinars so you can feel free to go there and watch things as well. So let's get right into it. I know we're a couple of minutes behind here, but you know, I just want everyone to feel comfortable re-asking questions and Amy will put them up there. And let's talk about what we're here to focus on today. What makes stocks move? Money. Money is what makes stocks move. Money coming in, money coming out, that's what makes them move. That is the throx and the crust of the market. So who controls the market? Well, power. Power money. The big, big, big boys. They're the ones that control the market. People with lots of money. And I call this power money. And it's power money in the market. Power money in the market is created by institutions who set the tone for stocks move on the day.  Power money sets the trend and makes the trend and changes the trend in charts. If you are not trading on this side of the institutions in the market, you will have a hard time seeing lasting, and I mean lasting and consistent success in your trading. You have to learn how to read and trade on the side of institutional money. And you know, it's one of these things where once you figure out how to do this, you'll probably never trade any other way again because this is such a powerful, powerful, powerful way to trade. And this lecture has a powerful message. And what is that? That learning how to read the footprints of institutional money will turn you into a great trader.  What is it going to take? What do I have to do? It's really actually quite simple once you know what to look for. Why? Because you just ride the coattails of this power of money. Not one of us. If there is 2,000 people here today, and I called a trader, and we all did it together, we wouldn't move a stock, a boo. It's power of money that moves a stock. And I mean just huge, huge, huge, huge amounts of money. And they're the ones that make the moves. And as little people, as traders, as individuals, even sizeable traders in the market, we can make money and quite a lot of money if we just trade with this. So this is really where it's at. So why is it so important to do this? Why is reading this so important? It is important to read the flow of institutional money in the market so you can make money from their moves. Simple. When you trade with this power, you are following the trail of the money flow. A big flow of money going in a certain direction is what moves the market and stocks. It also creates long lasting momentum and sets trends to trade for bigger time frames. When you are looking for institutional money, you are really reading the side of the power in a stock. And you want to be in the side of the power in order for you to make money trading. And actually, if you are not on the side of this, you will probably lose. It's one of these things where you really have to get it right. Institutional money is in charge, in charge, in the market, and stocks at all times. And this is the thing. If you think that it's not, it might seem that it's not, but then it comes in and then you see it and then it's there. It's one of these things which where, again, it seems almost astounding and amazing. I'm going to show you some charts from today, but it's real. And even if it seems like it's not there, it is. You just have to know what to look for. Here's an example of ARIA. This is a trade today that I did. ARIA closed, this is a gap, and it closed last night here, right above 17-ish. And gap down this morning, under $6, open at $590. Had a beautiful short end this morning, came down and ran down to $4. This stock had almost a $2 move in the morning to the downside. It was a short. I shorted this this morning. So this was the power of institutions selling out of this. And if you thought this is going to fill the gap or be a buy or something like that, it would have been the wrong direction to play this this morning. In fact, this fell off a cliff and fell off a cliff fast and hard and heavy. So here's a great example. And we're a live one friend today of institutional money running out of this thing and out of this thing quite badly. So how can you read the side of institutions in the market? Well, this is what I do. I do it by reading gaps. Gaps are a secret ingredient in charts that many people overlook. And yet they hold a lot of significance. Gaps make the trend and set the trend and continue the trend in stocks and the market. In fact, gaps are very significant in the market. They set the trend because they are definitive and demonstrative change and show price and what is called an event. Okay, it's an event. And that's really what a strategy is. I talk to people and I say, what is your strategy? And they tell me something that they do. Well, this bar does this bar and this moving average goes here and do, do, do, do. That's not a strategy. That that is a play. You need a strategy. A strategy is an event. It's the bulk. It's the weight. It's the weightiness behind it's the reason why, why are you doing this trade? Why are you doing this play? Why do you want to get an ARIA in the first place? Well, I wanted to get an ARIA today to short to the downside because it was a gap. It was an event, something that happened, happened in the chart that pushed the price all the way down and it was made by institutional money. Gaps are a real show of the power of money. Gaps either continue the trend or in fact change the trend. And if you follow the gap, you'll be following the power of money. And this is really what's so exciting about learning gaps because they tell you what is going on with who's in control of the stock because institutional money is the one that makes the gaps. There's one thing and one thing only that can move the direction of a stock and it's money. Not a little bit of money, but a lot of money or what I call power of money. Power of money is in charge and it's in charge at all times. Power of money is in charge of the stock's direction and trends are set and moved by the power of money people, of which there is a lot of in the market. There's actually quite a lot of them. You don't see them, you don't talk to them, you might read or hear about them, you don't know their names, but they're real. They're there and you can see them every day when you roll out a bed. They move this market, a market we're all a part of. The amazing thing is that as negativist traders and analysts talk about the power of money people, they are the reason that what individual like me and you can be successful in the market and actually this is why it's possible. It wouldn't be possible for someone like me to sit behind my desk at my house and trade and make money if I did not have this, this behind me, this just there in the market for me to trade with and this is why you can do this for a living. This is what creates volatility and momentum in the market as well. In fact, trading the US stock markets is such a wonderful thing because you can actually trade with momentum that's going on. I know there are other markets out there. I know that there are, some are regulated, some are not regulated. The beautiful thing about the US market is that there is regulation there, there is some regulation there to protect traders. You can trade with leverage and you also get volatility and momentum. I think the thing is that people just don't pick the right things that are getting the moves so then they feel frustrated that they're not getting the momentum and then people want to try other trading genres that they feel are more volatile but that's not the case. They're just missing what stocks to train to pick that are getting the volatility because there's plenty to look at and I rarely actually ever play the same stock symbol any day. I usually trade something different every single day. I might do something for a follow-through move but most of the times I'm doing a different stock pick every day and actually you can see the market in the last few days. It's shown a lot of volatility momentum in the US stock markets. So let's talk a little bit about gaps, my favorite thing in the world. Gaps happen in the market on a regular basis. They happen every day. However, some gaps are better than others. Some gaps are nothing gaps and some gaps are very powerful displays of institutional money. The most important gaps in the market are gaps that signify a change in direction or a bigger move in the same direction. Understanding which gaps are meaningful and which gaps are not meaningful in the market will help you denote what to do and also when a change is occurring so you can determine if it's something you want to do or not. So gaps have to be qualified because not every single gap in the world can be played. They have to be qualified by using a checklist and this checklist tells you what to look for in the price of the stock so you go through the checklist and you write it down and I actually do this every morning with my gaps and this is what I did with Aria this morning. Yes, yes, no, no, do, do, do, do, and I figured out all the levels and in fact Aria went to the dream target. Four dollars was a dream target for that today. So it's about focusing on the right information and knowing what to look for. The most valuable information for people to trade can be found in reading price action in gaps and that's really how I trade. I'm actually an old fashioned trader even though I'm a young woman. I trade really based on price. I trade price action. If someone took away all my charts and I had absolutely no charts and I had to read the tape, I trade and make money and I think very few people out there that exist and trade in this world can do that. I am focusing on the price, the price, the price, the price and that's how I'm able to have a high level of accuracy. Understanding chart reading of gaps and how important the patterns of price are in the market will assist you in becoming profitable and reading power money when it sets up will help give you conviction to trade and you do need this. There's no getting away the point that when you decide to trade part-time for a living as a side thing, whatever, you are risking your own money. You are doing that. You have to bank for all yourself to do it or someone else and you're still risking your own money to do this and therefore you have to have conviction. Conviction means what to me. It means I believe and have 100% conviction that this trade that I'm taking this morning in Aria is going to work. Now could it have failed? Well, it might have and I might have taken a stop. It didn't but I go into the trade willingly wanting to, having the conviction, knowing that the trade may not work but I have the conviction to take it and I want to take the risk. There's so many people out there that want to trade but they are so afraid of taking risk and you won't be successful in the market unless you are willing, willing to take risk. People that are willing to take risk in the market will be rewarded. They will be rewarded beyond their dreams and this is why the people say, well, why do so many people not make it? Because so many people have a problem taking risk. If you're willing to take the risk and learn something good, you'll make it. You've got to be willing to take the risk and you've got to have conviction in something that works and it obviously has to still work but you have to find that thing that you can sink your teeth into and I've done that with gaps and I have such a high conviction of gaps and this is what I'm teaching people how important it is to have this and even if a trade sets up and goes on to work, if you don't take it because you didn't have conviction, you'll learn something from that. Vice versa, if you take something and it does it and it goes on to not work, you will learn something from that. You've got to get this feeling, it's an emotion, this conviction, believing in yourself and believing in the market. So it's about seeing when and where the power and money positions are getting in and it's just like finding gold to me because seeing gaps clearly and how they are creating trends, changing trends and making momentum is a powerful, powerful way to trade. You can use this information to enter trades yourself so you can get paid along with the power and money moves so you're with these power money people. Here's a great example. This was MW Today. I saw this gap this morning. I did not do this because I prefer to go short than longs. However, MW was a bullish gap. This was a fantastic, fabulous, beautiful, perfect bullish gap and I'm sure a lot of traders who do not understand how to repower money thought this was a fade or something that was going to come in red on the day. Why? Because the night before, MW closed down here like approximately 35, 25-ish and then during the earnings gap, it opened up up here around under 44 something. It was like 43, 80 something to open. So that's like almost a $10 gap up and normal people think, well, gosh, there's no way. There's no way it could possibly go higher, but if you have a way to rank gaps and qualify them, you would know that this is an amazing strength and sign of power. What makes something? Close the night before here and go up there in the blink of an eye, buying, buying, buying, buying, buying. And the interesting thing is that no one forces anyone to buy this. It's doing it itself. The power money people are making it happen. They're creating the gap. This is new buying actually that came into the stock. So there's no way it would go red. New buying made this go up $10. It will continue and follow through higher. This is going to break out to all-time highs this year. I think the last high was 55-ish or something. It's going to break over that. This is a beautiful, beautiful, beautiful gap and held its strength today despite the market falling in like a tank in the morning. Perfect example of power money and power money people and power buying. And there it is, standing tall in the middle of no man's land. People say, well, how can you buy something like this in the middle of nowhere? Just like I short things in the middle of nowhere like Aria. I know how to read what's going on in the price and it's very simple to me. Again, once you know what to look for, here's another one. It's almost incredible when you see it. This is LRN. This was from today. This came down 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21. 21 days down in a row. This LRN was, it closed approximately like 2850, opened a 21-something and it gap down $7 from having run down 21 days in a row. And look at this thing. This is institutions selling out of this, and not only that, shorting it too. But it's mostly selling that's going on in here. Selling and shorting. It's everything in this far here now. But what a beautiful, beautiful example of institutional power. I mean, and how would you know to do this? Would you've got up in the morning and thought this was a buy that it couldn't possibly have gone any further? No. And what happens is people do try to buy this, traders, not institutions who are making the gap, and then they take it and get stopped out and they get stopped out. It creates more red and they take it again and get stopped out. It creates more red. And then the people that want to sell it and short it or keep selling, selling, selling.  Just from the continuing people trying to say it can't possibly go down anymore. It's almost incredible when you say it. However, once you start to trade gaps, there's nothing that's too incredible. I've seen $20 bars in stocks and a $50 price range. I've seen $6 bars in stocks and a $20 price range.  There is no such thing as the market. And when something's in a certain trend, it's going to tend to continue rather than reverse. Things tend to continue their trend until they don't. Things want to do what's easiest for them. It is easier for stocks to continue doing what they've been doing rather than not. That's why something like this is so, so, so powerful. This is actually what I call a corrective gap. This chart is now an uptrend. So that's why this kind of thing cannot be played against and why it is such a powerful thing that's happening right here today in this because this is brand new buying and is making this trend now intact to go higher. And it's a new move.  And it's so evident when they do to me because I know what to look for. But again, most people think, well, it's impossible for something to go down 20 some days in a row. No, it's not. This thing wants to keep doing what it feels like doing until it doesn't want to do it anymore. And when it doesn't want to do it anymore, it'll be really obvious. So when you trade on the side of power, you have an edge. It's like the king of the animal kingdom here, this lion. He definitely has an edge. You know, he has a certain place in his society and he's at the top of the food chain. No one's more powerful than him. So if you were friends with him, it would be a good thing. You'd want to be his friend. He gives you food sometimes and things like that when you're struggling. You want to be with him. And that's why you want to trade with the power money people. They're not your enemies. They are your friends. You just have to learn how to read them in the market. So let's go over some examples here. This was JCP. This is another just incredible example of institutions just wanting out of this thing. Who knows why they just want the heck out of it. And it's been running down here for so long and every time I look at it, you think, well, it's incredible. It can't possibly go any lower. And yet it does. In fact, this day here, when it broke, I think it was Friday. I said the target was eight dollars and it went past that and went to some other number I didn't even have. It went to 778. And it's kept going here. But this had a beautiful gap here. And once again, look how many days down. And then it got down here this day. This was back in September and September 25th. So there was actually a couple different ways you could have done this. So we're going to go over some trade examples here. This is a one minute chart. And again, I trade based on price. So the stock gaps down, you rate it. If it rates over 20 points based on my qualifying 26 point rating system, I'm looking to short it or buy it if it's a bullish gap. Although I prefer to do shorts. And actually JCP is a great example and even at yellow and today and aria, I mean, things tend to want to go quickly, quickly, quickly when they're being sold out. There's no emergency procedure for someone to buy something. That's why also, let me just go back to this, this is going to follow through and break out and make new highs because people will go back and say, hmm, maybe we should buy this now. And they'll look at how it held so well here today against the market and then people will buy it and people will buy it and then they'll think about buying it and then they'll buy it. So it takes longer for things to go higher. It doesn't take that long for things to go down. There's no emergency activity in people to buy something. It's like not an emergency where they have to invest their money. It's an emergency if people are in things long and the stock gaps down and they're underwater. They're either down money or they were up a lot and now they're not up as much. This is an emergency here. That's why this bar looks like this. This is still a fantastic thing, but this is probably going to follow through even tomorrow. Why? Because people are going to say, hmm, and they're going to want to buy it. So it takes longer for buys to follow through than shorts, which is why I prefer to trade shorts. Also, shorts are very misunderstood. Traders don't, I really understand how they work or how to do them right, but you certainly can and you can learn how to do it. And actually, I think the fact that I short and do nothing else but that gives me an edge too because I'm so, so good at shorting. Anyways, here was JCP. So it opened. This is $9.39.31 drops down into itself rallies. And here's the entry. Beautiful, fabulous entry in JCP. And here's the trade. $9.39. Price to enter is $11.29. Stop is $11.36. The risk is $0.07. On $7,000 shares, this is an advanced trader risk. It's $490. Exit was $10. We'll go back and look at it. Actually, one little pass there. And the total profit on this trade is over $9,000.  And if you've never had a common day as a trader, it's a great thing. And as soon as you do, you're going to get excited about your trading. And if you've never had a common day, it's time to start thinking about doing a strategy that will let you have a common day. Because these are the days. These are the days to cover your losses. These are the days to cover your commissions. These are the days to cover everything else so you can trade happily and keep your account intact and keep going and pay yourself at the end of the month. So the risk to reward in this is 18.43 times the amount risk made in profit. And it happened in a very little time here. So here's a setup. Now the stop is over here. Now people say, well, isn't that tight? No, it has to be that way. When you're trading on a one-minute chart, first of all, you absolutely have to know what you're doing. And second of all, the gap has to be intact. And third of all, the stop is tight. Because if for some reason this would fail, then you won out. Then you take the stop, you take the loss. So the stop has to be where it has to be. And here's the move. Drops on down, follows through, tries to get a breath of life and can't. Bases, bases, bases, breaks. This all happens into still a morning reversal time. So from the time this trade set up to here, it's an hour, an hour of your day to be able to make that kind of money. Now, if you're not an advanced trader, you certainly can't risk $500, but you could break that up in half or thirds or quarters. And this is still a huge trade because it's more than a dollar move with a seven-cent stop. The payout in gaps for the risk to reward, the way that I am qualifying then is huge. Why? Because the things that I'm looking at are telling me if the stock is going to have an entry like this, the rating system itself is telling me if it's going to work what I call smoothly or cleanly or basically stress-free. So let's look at then the second trade. Well, so you could have done JCP here and wrote it to the target. Or you might have missed it. You might have looked at something else, you weren't paying attention, and you said, wait a minute, and you actually got a late trade in this. You decided to do it later. You wanted to wait for confirmation, although the gap was the confirmation. Confirmation time was 10 o'clock. You could have taken even a late entry in this with a good risk to reward. Price is $10.83. Stop over $10.93. It's $0.10 now. This is still an amazing stop. And especially at this time of the day, just right at the cusp, you could have taken 5,000 shares in an advanced trader and the exit was $10. Same exit. Profit is $4,150. And you made $8.3 times the amount risk made in profit. This is still an amazing trade. And this is even a late entry. I mean, for me. But 10 o'clock here, here's the entry. You get in. Stop is over here. It drops on down, falls into the reversal time, and the whole number is the target. And by the time this is starting to capitulate here, you can see even from the daily chart, there was nowhere to go but down in this. But you get a bottoming tail through a whole number. Oops. And you got to be out. Let's go back and look at that. So $0.83. Again, if you didn't want to risk $500, you could have risked half this or a third of this, a quarter of this, still have the same risk to reward. It doesn't really matter how much money you risk in the trade. It's the quality of the trade and it's the quality of the gap. The quality of the gap is going to give you the quality trade. So you find the quality gap first, then you find the entry. The entry has to have good risk to reward. You have to know where you're going with it. You've got to be looking for at least three to four in the low end, or eight to ten on the high end, if the stock goes to the dream target. And you never know if the stock is going to go to the dream target, although if the gap rates high, chances are it will. And sometimes you're up so much money and these things, you just let them ride on down and you keep lowering the stock. But it's not about how much money you risk. It's not even about how much size you take. It's about learning how to rate the gaps and find these power money institutions. Find what these are making them. Find who's in these. Find the ones that are going to move like this, so that you can get a trade in this to have the risk to reward, because you've got to have momentum for these stocks to go. And the entry is very important where to put the stocks. You can size yourself, right? And I always tell people this and focus on the gap and the entry.  And of course, this takes time. And the only difference between a beginner trader or advanced trader in reference to the amount of money they make is size. The beginner trader should still be doing correct entries just because you're new to anything, anything at all doesn't mean you shouldn't be taking the right entries. You've got to get the answer right. You've got to get the gap right. So let's look at the play three in this. This is one where it actually has the initial move drops on down. And let's just say you have 100% conviction. You had 100% conviction this was going to $10. And at this point now it starts to base here. You're in your original trade. You haven't taken it out. It's basing here and it broke 11. You're like, yes, I know this is going here.  You actually keep the initial trade. You actually add more to the position. And you have to lower the stop in case it fails and doesn't break any lower. This could have been done here. But it didn't. It set up again. And then what did you do? You took more. So entry time in this third place is a different way to do it with an add 939 price of the first trade. You're in this here at 1129. You're risking $490. Okay. Then you add here at 83. You actually take double your size. And you could have done this here. I think 60 million shares traded on that day or something crazy. You could take this position and you're still a dot. So you can add 7000 shares to this. And this is not a crazy price point stock, by the way, either. This is a very cheap stock. So you can still take a size like this even with a normal account. The average price now is 1106. The risk is zero because if you get stopped out of the trade with the stop now, you are actually going to still make 1820 if it fails because the stop is going to go 1093 where the stop is on the new trade. But it's an add for you now because you didn't take the profit on the first trade. You're still in it. You just added to the position. So because your average price is above the stop, if this fails, you're out, you're still going to make 1800 bucks. I'll take $1800. That's good money. So it's worth it to see if it can go. And then the exit is 10 and it does go to the number and look at the kind of money you could make in one trade. The risk to reward in this with the add is 30.28 times the amount risk was made in profit, turning $490 into 14840. Now this is very advanced. To be able to make, to take a trade, to be able to do an add like this and make over $14000 in one trade with an initial risk of $490, which is actually incredible, is very advanced. But it can be done. It's really about learning how to do entries because the entry is telling you where to do the add. And again, you have to put the stop at the right place. And in this case, you actually could have taken more. You could have taken more and actually risked still 500 on the original position and taken more than a 7000 add, except for the fact that if I do an add, lots of times, if I do an add late, because this is actually late, this is what I would call late add, but still plenty good enough target left in an almost above. It's nice to get out of it that was something if for some reason it fails to still be positive in the trade. Because at this first place here at 1083, you were up like 50 cents from the 7000 was like approximately 3,500 bucks. So you actually gained back some profit if this would have failed, but this is still really good money because you risked 500. And this is still actually almost four. And it's more than three, which is again the goal in the first place is to make at least three hours. If they make three hours on average, and this is on average as a trader, three hours and there's 20 trading days in a month, that's 60 hours a month. Now there'll be days you don't trade. There'll be days you don't trade at all, but there'll be many days you make more than three hours.  Some days you'll take a loss and some days you'll have eight, 10 hour trades. So this gives you an idea of what to look for. You know, you never know when you get up in the market. You don't know if things are going to go to the dream target, but you have your site set. You have the gap figured out, you have everything ready. And when it opens and trades and sets up and you take it and you ride the puppy down and you see where it goes. So to be able to do something like this is advanced, but you certainly can get to this point. What is even making something like this? Our money. This thing opened and sold off from the second that it opened. It dropped like a brick. I don't even remember what made this cap. I actually don't even remember. Yeah, I don't think it was an Ernie. It wasn't an Ernie's cap. It just opened and fell. And this thing is just disaster all over it. It might have been a pre announcement or something. I'll you remember. But you know, it's continued since then. If you look at this overall chart here, look at this. So even since this, since it broke $10 that day, it's now looming here like $2 under that since then. A beautiful example of the power of the trend, why it's so important to learn to read trends and why gaps are really telling you what's going on with this. Because if you are a normal person and you look at this after this and after this and after this, you'd still say, I think it's going to rally now and rally back and recover. This has to be the low. There's just no way it can go any lower. You'd say to yourself, but no, even after this, it breaks here and this gap again. It's actually gap again right in here and a gap again here and here. It's gap like three times since the gap. So this is just one of these beautiful moves that really just paid and paid and paid and actually has been paid ever since then and long time since before this. But I mean, even in the last three weeks, if you watch JCP, I mean, you could have just shorted it every day and rolled out again. So the key to sizable trading profits is really being on the side of institutional money and absolutely never against it because this is where people get tripped up. They think what they're doing makes sense. They think it makes sense. They think it makes intellectual sense to not short something that's down 25 bars. That makes sense that you would buy something then, but that's not true. People always say, well, where's the bottom? You can't pick bottoms and stocks. It's a dangerous thing to do. You're trading against trends and the same thing with picking tops. The bottom is zero. The top is endless, so you can't pick it. And when something's at zero or one penny, I'm not shorting it, it's going bankrupt. So it's really about reading who's in control? Who's in control of the price? Who's in control of the price? Who wants this thing badly? Who's buying it now? Who's selling out and doesn't want it anymore? And you just trade with them. So you've got to learn a way to find gaps that are made by power money. And I teach a class in my classes called the Golden Gap Course, and it's actually this weekend. The Golden Gap Course teaches one, one solid strategy to trade gaps effectively by reading the side of power and charts. The course teaches how to read support and resistance to take positions in the right direction. The course teaches a more proficient and advanced way to read charts focusing on technical analysis and gaps. The course teaches how to get conviction in your trading and the market as a source of wealth by trading with the side of power for consistent profit, and really trading is about income generation. So if you think something works and you're doing it but you're back and forth and back and forth like a roller coaster, then that's not consistent profit. You've got to be able to generate income over and over and over again. It's great to have big updates. Nobody loves having big updates more than me. But if you have too many big down days or too many down days period in between the big update, then what's the point? You're not going to make money. You have to have consistency in what you're doing. And even if it's doing something where you're taking three for three hour trades, four hour trades and not holding to dream targets, if you're consistent day after day after day after day, you'll eventually get to the point where you feel you can risk more. Well, you feel like the idea of not doing that is silly because you want to make the money. So I use a 26 point checklist and this tells you what to look for if you do the class and it tells me what to look for every day. And even though I've been doing this since the end of 2008, I still get up every single day. I still rate my gaps. I still go through the process. I fill out the sheet. I do the work. As a live trader myself, I have to do the work. I have to stay sharp. There's no, the market is one of these things where it keeps you on your toes. You got to be on your game. That's the great thing about trading gaps. So too, they're usually done in the morning. So I don't have to be perfect for eight hours a day. I have to be perfect for half an hour or 15 minutes, five minutes, 10, but I can be. And so can you. You know, our brains are very powerful. I think that many times we do not challenge our brains enough. We do not challenge ourselves enough to go the extra mile to learn something new, to cross the bridge, to do it. You got to ask yourself, how badly do you want it? How badly do you want to make money in the market like this? Do you really want it or do you just so, so want it? Or do you want it? I wanted it. Okay, I wanted it and I have it and I'm doing it. So I mean, the market really takes no prisoners. If you don't want it bad, it ain't going to give it to you. So you really have to want it. So the Golden Gap course is a complete system. It teaches you the 26 points to rate the gap, how to enter the stock, how to exit the stock, how to look at supportive resistance, and how to figure out how to read the side of the power money that's in stocks. So the class is called the Golden Gap course. It is a full two-day course on how to strategically find, pick, and play stocks that are professional bearish gaps. Retakes are free. The class is online. So if you live anywhere in the world, you can do it from your computer. So after you take the class the first time, you can retake it again for free. I trade very deliberately. I like this thing. I take the trade on end. The stop goes there. I think that when you trade the market, you have to trade like that. And if you're wishy-washy about the things you're doing or the risk that you're taking, the market almost smells it and it screws up your trading.  You take too much. You don't take enough. You chase it late.  You have to be prepared. And the gap set up pre-market, so you can rate them and figure everything out before they actually open and trade. And then on the day, you look for the entries and you take them and you trade them. So the class is this weekend. It's October 12th and 13th from 9 a.m. to 5 p.m. Eastern Time. If you're interested, the cost is $2,499 U.S. dollars. You can email me at Melissa at thestockswish.com if you would like more information or want to sign up. The deadline is four o'clock on Friday to sign up for this class if you want to do it. Email me and I can send you the packet to sign up. Remember, the future is yours to create. You got to get conviction in your trading. And if you don't have conviction in something you're doing or don't have a strategy at all, then just take a break. Take a step back because you got to learn how to have this. Part of this is your own belief system in yourself. You do have to believe in your own abilities to be successful in this world and not just that in the market. So thank you so much. Does anyone have any questions? Any questions for Melissa? A little bit over there, but... I just looked at the clock now. I get it. When I start talking about gaps, anything's liable to happen. There is a live trading room. It is designed for people who have taken the class. There is a monthly membership fee to be in that room. You can email me about that. I can send you more information. It is for people who have done the gap course, but yes, you can join it. It's not required. It's your option, but if you do want to be in the live trading room after the class, you can join it, and it's $200 a month, and the annual fee is at a discount if you want to join for the whole year, which a lot of people have done. So once you do the class and you learn everything, it helps as a support system to be in the live room because I'm calling the trains and you're taking them with me if you're in the live room. So it helps you to make money, and people have made money back from the course to the class to being in the live room then. So it does help, but it's up to you if you want to be in it a lot. Okay, how are you trading this with options? I don't do options. I have had people that have already done the class and used this for taking option trades. I personally am not doing it, so I don't want to save from personal experience, but I've had people call me who have done the class and say they've used it. It makes sense, I think, for some stock symbols, but not for others. I do know people that have done option trades in Apple. In fact, I think some people that I know are in it right now because I've been calling Apple lower, and it still is lower. And that's another subject I could talk for an hour about is Apple. But I've had people do option trades. They've taken my class, rated the gaps in the stock chart, and then taken options based on the directional move. That's how they're doing it. Okay, I'm not doing that, but I know people who have done that, and I can refer you to people and talk to them to see what they've done, but I know people have called me and said, gosh, I did this, this works for this, and except for I'm not doing it. I love what I'm doing. I don't need to do anything else, actually. So are you buying stocks? I actually only like to short. I really called that MW this morning and I didn't buy it. I really just loved to short. There's something about me that just prefers to do the short side. And I'll say one thing really quickly. I think the reason that I become so successful trading is because, number one, I'm only doing one strategy. I'm only focusing on gaps. And number two, I'm only doing them in one direction. Now, that doesn't mean you can't do them in both directions. You can learn the class, flip the points directions, do the 26 points, flip the directional bias, and do the longs. That's how I've seen gaps like MW. But I don't do them. I think the reason I see these nuances in things and why I've gotten so detailed in even my entries and stops in things is because I'm really just focusing so much on one direction. And you could become an expert in whatever you want to do. You could become an expert in bullish gaps. For me, it's just that I think the reason I've done so well and I'm so focused is because I'm doing it even in one direction. Now, it's not to say I don't make reclaws to the upside. I called Facebook, Netflix, a ton of things, but me personally, I just don't do them even though I call them because I do my shorts in the morning. All right. One last question for you, Melissa. Go ahead. What do you look at to determine whether a trend has changed from bearish to bullish and vice versa? The gap. Every single thing that happens in the life of a chart, every decision that could ever be made in the trend or the directional bias is based on the reading the gaps. The gaps could be bullish gaps or they could be bearish gaps, but everything that's there is in the gaps. If you're reading pivots and you think we don't have time to bring up Apple because I know we're late, but if you think Apple is in an uptrend because it's been doing higher highs and higher lows in a pivot formation for the last couple of weeks, the fact is, no, Apple is still in a downtrend. So the thing is that reading pivots to determine trend change, which many, many, many people do, and actually a full on technical analysis because I've read books. I mean, I've read many, many books. This isn't, this is, I made this stuff up. I'm telling you that reading pivots is not good enough to determine a trend in something. You got to read the gaps. No one told me that. I figured it out myself. This is why I built a business around this. This is new information. Okay. Just looking at pivots is not enough. And that's how I know Apple is still going to break. So, you know, the thing is that you have to look at the gaps and understand gaps. And once you do, you're going to see things so much clearer. It's like, if we took 20,000 people in a room and I put a chart up and I said, tell me what you think's going on in that chart. I bet every single person would write down a different answer. And then I'd say it too. Now, who would be right? Well, the person, after we go back and look in a week or two months or a year, what it would have played out the way they said, who's going to be able to read that someone that can read gaps and why is it all gap-based? Because gaps show what's happening in the price. It is a true reflection of the price that is being made by institutional money. And that's really why you have to learn how to read gaps. All right. And remind us again how to get a hold of you, Melissa. My email, I don't know if Amy can type it in the room. It's melissa, M-E-L-I-S-S-A, at thestockswish.com. Here it is again. Melissa at thestockswish.com. And you can feel free to email me there. I'll be around this afternoon. And again, the class is this weekend, Saturday and Sunday, October 12th and 13th. Okay. Thank you very much, Melissa, for being here again. I really appreciate it. Thanks. Thanks, Amy. Thank you, everyone.


All right, folks, we're back with more behavior beast. Today, what is the beasties topic?  There's a whole bunch of tennis balls. And then the kids sucky thing. Weird, that's all. Anyway, watch the video on salience and understand why I just went over to that stuff. So today, we're going to talk about today. In this video, we're going to talk about reinforcement. And we are going to talk about punishment. These things are so misunderstood that I almost just don't want to talk about them. But I have to talk about them. So you don't misunderstand them anymore. So let's get into it really simple. Number one, they're operant response. They're related to operant responding, right? So operant condition. These are the things that modify behavior. These are the consequences that we're getting at. We're only going to talk about two, well, really four things today. Or in this video, there's some other stuff. We'll get into that later in the extinction. Don't tell anybody I said that right now. Anyway, so let's focus on reinforcement. It's not reward. There's a reason it's not reward. That's because when you look at the definition of reinforcement, it has to change behavior. The reward doesn't necessarily have to change behavior. Some rewards might be reinforcers, but reinforcers by definition aren't rewards. Got to get the weirdness there. It's kind of odd. But anyway, again, I digress. So again, reinforcement is a process, sorry, the delivery of a stimulus or the removal of a stimulus that results in the probability of a behavior increasing in the future. The stimulus either added or removed needs to be contingent upon a response. In other words, the response has to happen first in order for the reinforcer to be delivered or removed. So folks, it's really simple. Behavior happens, reinforcer happens. There's a couple of different kinds of reinforcers, positive and negative. Reinforcers only affect future behavior they don't affect things that happen in the past. Behavior has to happen first and it will affect the behavior. That's what makes it a reinforcer. Okay, so let's get into positive reinforcement. Okay, now we're going to talk about positive and negative. But I want you to get the idea of good and bad out of your head. Positive reinforcement isn't good, negative reinforcement isn't bad, they're both reinforcement. The goods and bads go away, nothing to do with it. Positive and negative, it's mathematical. Something was added or something was removed. That's simple, there's nothing else to it. My phone almost got removed, so I was kind of a little worried there. No moral value folks, something is added or something is removed, it's that simple. No moral value, stop thinking goods and bads and since we're on the dark topic of moral value, punishment can be positive or negative. Why? Because you're adding, punishers are removing them. Why? Are adding, stimuli are removing them. Folks, come on, please stop thinking positive punishment, negative punishment, positive reinforcement, negative reinforcement, have anything to do with good and bad, they don't. I keep going over this because everyone gets it confused. It has nothing to do with good and bad moral value, it's out, it's just added and removed and stimuli. Anyway, what is positive reinforcement? A stimulus is added, contingent upon a behavior and the probability of the response increases in the future, or maintains, okay? It's that simple, it's contingent, you have to have the behavior first, then something is added, I give you something. Here, it's a phone, you've done so well young man, you have done all of your homework this year, you learned to drive and you did all these things, I will reward you with a phone, I hope that reinforces the behavior. Notice how I use both of those terms, right? You can use it like that, it's okay, but reward is not what we're really talking about, I just wanted to kind of make that connection for you. So, we're gonna deliver something to reinforce people, money, raise, all sorts of things, basically anything, right? We also want to think about removing something, right? So that's negative reinforcement. So negative reinforcement is the removal of a stimulus that results in the increasing probability or maintenance of a behavior in the future, right? So again, it's both reinforcement and the behavior's going up, or maintaining, but the behavior's going up, right? So in this case, we're gonna remove something. So why do you take Aspirin? Why does Aspirin work, or Tylenol, or any of those other things? So they work because they remove a stimulus. When that stimulus goes away, it increases the probability of you taking Aspirin in the future. I know it's a really simple example, but it works, all right? I put my seatbelt on to avoid certain things. So avoidance or escape is about your negative reinforcement. So we go into positive punishment. Punishment is about the decrease of a response. Contingent, application, or removal of a stimulus that results in a decrease in responding, right? So positive punishment, we're gonna add something to decrease the response. Negative punishment, we're gonna take something away. So spanking, all right, not a really bad example, but whatever, so we're gonna spank you, and that's positive punishment. We're gonna take something away, and we're gonna ground you, all right? The loss of social reinforcers, all right? So the loss of a stimulus can reduce the behavior. So positive and negative reinforcement, stimulus was added and removed to increase the behavior, positive and negative punishment, stimulus was added and removed to decrease the behavior. That's all there is to it. There ain't no more, that's all you need to know. Have a good day, see you later.


Good afternoon and welcome back to Las Vegas. You're watching theCUBE's coverage of AWS 2021. My name is Dave Vellante. theCUBE goes out to the events. We extract the signal from the noise. Very few physical events this year. Doing a lot of hybrid stuff. It's great to be back in hybrid event, physical event land. 25,000 people here. Probably a little few more registered than that. And then on the periphery, got to be another at least 10,000 people that came in, flew in and out, see what's happening. Bunch of VCs checking things out. A few parties last night and so forth. A lot of action here. It's like re-invent is back. Matt Coulter is here. He's the technical architect at Liberty Mutual. Matt, thanks for flying in from Belfast. Good to see you. Yeah, and thanks for having me today. Pleasure. So what's your role as a technical architect? Maybe you describe that, we'll get into a little bit. Yeah, so I'm here to empower and enable our developers across the globe to rapidly deliver business value and solve problems for our customers. In a well-architected way that doesn't introduce problems or risks later down the line. So instead of thinking of me as someone who directly, every day, builds software, I try to create the environment where other people can rapidly build software.  You can use that, hey, I code. That's what normally you would say, but you're actually creating frameworks and business model so that others can learn, teach them how to fish, so to speak. Yeah, because I can only scale to a certain amount. Whereas if I can teach, there's 5,000 people in Liberty Mutual's tech organization. So if I can teach the 5,000 to be 5% better, it's way more than me, even if I 10-axed. When did you first touch the cloud? Personally, it would have been four or five years ago. That's when I started in the cloud. What was that experience like for you? Oh, it was hard. It was very different to anything that we'd done in the past.  You would have had a big application that was out there that had been out there maybe 20 years, it was deployed, and you were just adding a couple of lines. Whereas when you start putting stuff into the cloud, it's out there. It's on the internet for anyone to try and hack or try to get into, and it was a bit overwhelming, the amount that you needed to learn. So it was. Is it worth it? Oh yeah, completely. So that's the thing that I would never go back to the way we did things before, and that's why I'm so passionate and enthusiastic about the stuff I've been doing, because to me, the amount of benefits you can get, like now we can deliver things, that we have teams going out there and doing discovery and frame with the business, and they're pushing well-architected products three days later into production. That was unheard of before this year. So you were part of Werner's keynote this morning. Of course, that's always one of the keynotes most anticipated at Reinvent. It's on the sort of last day, and he's awesome. This is, you know, 10th year of Reinvent. He sort of did a look back. He started out, he's the cool guy, and very passionate, but talk about what your role was in the keynote. Yeah, so I had a section towards the end of the keynote, and it was to talk about Liberty Mutual's serverless first journey, and it was, I actually went through from 2014, right through to the current day of all the major cloud milestones that we've hit, and I talked through some of the impact it's had on our business and the impact it's had on our developers, and yeah, it's just been this incredible journey, where, as I said, it was hard at the start, so we had to spark this culture within our company that we were going to impart and enable our developers and we were going to get them excited about doing this, and that's where we needed to make it safe. So there was a lot of work went in at the start to make the cloud safe for our developers to experiment, and then the past two years have been now that it's safe, okay, let's see what we can do, let's go. Yeah, so Liberty Mutual have been around many, many years. Boston-based, East Coast-based, my home city, I don't live in Boston, but I consider it my city. And so, talk about your business a little bit, because you're an established company, I don't know, probably 100 years old, right? And you got a lot of newbies nipping at your business, right? Coming in with low-cost products, maybe not bringing as much protection as you dig into it, but regardless, you've got to compete with them technically. So what are some of the drivers in your business, and how are you using the cloud to sort of defend your turf and grow? Yeah, so first of all, we're 109 years old. There you go. So we are, and yeah, so absolutely, there's an entire sure-tech market of people who are gunning for the big Liberty Mutual, because we've been here for so long. And our whole thing is we're focused on our customers. So we want to be there for people in their time of need, because at a point in time, whenever you need insurance, typically something has gone wrong. And that's why we're building innovative solutions like a serverless call center we built, that after natural disaster, can automatically process claims in less than four minutes. So, yeah, instead of having to wait on hold for maybe an hour, you can just text or pick up the phone and four minutes later, your claims through. And that's, we're using technology always focused on the customer. That's unbelievable. Think about that experience. I mean, I've filed claims before, and it's kind of time consuming.  Yeah. Talk more about how you did that. And that's because it's a fully serverless solution that was built. So it doesn't require like, people to scale. It can scale to whatever number of our customers need to make a claim at that point. Cause that would typically be the bottleneck if there's some kind of natural disaster. So that means that if something happens, we can just switch it on. And customers can choose not to use it. You can always choose to say I want to speak to a person. But now with this technology, we can just make it easy and just go everything, all the information we know in the back end, just use it and actually make things better for you. You're talking about the impact that it had on your business and developers. So how do you quantify that? Maybe start with the business. Maybe share some ways in which you look at that and measure it. Yeah, so I mean, in terms of how we measure the impact of the cloud on our business, we're always looking at our profitability and we're always looking as I say at our customers. And ideally I want our cloud build to go down as our number of customers goes up because that's why we're using the serverless first mindset we call it. We don't want to build anything. We don't have to build. We want to take the best that's out there and just piece it together and produce these products for our customers. So yeah, that's having an impact on our business because now developers aren't spending weeks, months, years doing all this configuration and they can actually sit down with the business and understand how we write insurance. So now we can start being innovative with our products and talking about the real business instead of everything else. When you say you want your cloud build to go down, you know, it reminds me like in the old days of IT budgeting, right? It was always slash, do more with less, cut, cut, cut, right? And it was kind of going in cycles. But with the cloud, a lot of customers that I talked to, they were like, might be going down as a percentage of revenues, but it actually might be going up as you launch more projects because they're driving revenue. There's a tighter tie between revenue and cloud bill. How do you look at that? Yeah, so I mean, with every project, you have to look at the worth-based development and whether or not it's going to hold it's a weight in the market. And the key thing is with the serverless products that are being released now, they cost pennies if they're low-scale. So you can actually launch a new product into the market and it maybe only costs you $20 to see if that thing will fit in the market. So by the time you're getting to the big bills, you know whether or not you've got a market fit and you can decide whether you want to pivot. Oh wow, so that's another business metric. You've compressed the time to get certainty around product market fit, right, which is huge, because you really can't go to market until you have product market fit. Exactly, you have to be out there to understand if it's going to work. Right, because if you go to market and you've got 50% churn, well, you don't want to be worrying about the go-to market. You've got to get back to the product so you can test that and you can iterate. So that's why, yeah, as I said, we have developers who can go out and do discovery and framing on a potential product and deliver it three days later, which... How has the cloud affected developer satisfaction or passion, I guess I should say? I mean, we're an AWS cloud. Our developers, if we told them, okay, you got to go back on prem, they would say, I quit. How has it affected their lives? Yeah, it's completely different and it's way better. So now we have way more ownership over everything than we ever did. So it feels like you're truly a part of Liberty Mutual and you're solving Liberty's problems now because it's not a case of like, okay, let's put in a request to stand up a server. It's going to take six months and then let's do some big, long acquisition. It's a case of like, let's actually get down to the nitty gritty of what we're going to build and that's... How do you use the cloud developer kit? Maybe you could talk about that. I mean, explain what it is, it's a framework, but explain from your perspective. Yeah, so the cloud, typically it started off and a lot of it was done by like cloud infrastructure engineers who created these big YAML files that that's how they defined all the stuff that's going to be deployed. But that's not typically the development language that most developers use. The CDK is in like Java, TypeScript, .NET, Python. The language is developers already know and love and it means that they can use everything they already know from all of their previous development experience and bring it to the cloud. And you see some benefits like you could, I talked about this morning, a 1500 line YAML file was reduced to 14 lines of TypeScript. And that's what we're talking about, the cognitive difference for a developer using CDK versus anything else. Because it's an abstraction, right? And so it just simplifies your life, you can spend more time doing cool stuff. Yeah, we can write an abstraction for our specific needs once and then everybody can use that abstraction. And if we want to make a change and make it better, everyone benefits instead of everybody doing the same thing all the time. So for people who are familiar, what do you need? You need an AWS account, obviously. You got to get a command line interface, I would imagine. Maybe some Jode Node.js and often running or... Yeah, so that's, you need an AWS account and then you need to install CDK, which is from Node Package Manager. And then from there, it depends on which way you want to start. You could use my project CDK patterns, has a whole array of working patterns that you can clone in one command. So you just have to type like one command, you've got a pattern and then CDK deploy and you'll have something working. Okay, so what do you do day to day?  Is there just like a backlog of people that want your time? How do you manage that? So I try to be the place that I'm needed the most based on impact of the business. And that's where I try to go in, liberties split up into different areas and I try to go into those areas, understand where they are versus where they need to be. And then if I can do that across everywhere, you can see the common pieces and then I can see where I can have the most impact across the board instead of focusing on one micro pace. So there's a variety of tools and techniques that I would do to go through that, but that's the crux of it. So you look at your business across the portfolios, you have portfolio view and then you do a gap analysis essentially, say okay, where can our approach, this framework and technology from a developer standpoint add value.  I want you to migrate that and here's how you're going to do it. I've already built the tools for that and that's how we can drive those conversations. So you know, it's funny, I spent a lot of time in the insurance business, not in the business, consulting with heads of application development and looking at portfolios and you know, they did their thing but there's a lot of people sort of question, can developers in an insurance company actually become cool cloud native developers? You're doing it, right? So that's going to be an amazing transformation for your colleagues and your industry and it's happening as we look around here and reinvent. And that's the thing in Liberty, I'm not the only one. So there's Tom McLaughlin as an AWS hero and there's Gillian McCann who's an AWS hero and Gillian's in work grid but we're still all the same family. So what does it mean to be an AWS hero? Yeah, so this is something that AWS has to offer you to join. So it's a, basically it's about impact in the community. It's not, there's not like a checklist of items you can go through in your hero. It's, you have to be nominated internally through AWS and then you have to have the right intentions and yeah, just follow through. That's awesome. So our producer Leonard's looking for an Irish limerick. You know, every say I'm half Irish because it's through my marriage. Yeah, you didn't know that, did you? And every year we have a St. Patrick's Day party and my daughter comes up with limericks. So I don't know if you have one that you want to share if you don't, that's fine now. I have no limericks for you, so I'm sorry. There once was a producer from, where are you from? So where do you want to take this now? What's your future look like with this program? So right now, today I actually launched a book called the CDK book. Really awesome. Yeah, so me and three other heroes got together and put everything we know about CDK and distilled it into one book. But the, I mean, there's two sides of this. Inside Liberty, the goal as I've mentioned is to get our developers to the point that they're talking about real insurance problems rather than tech. And then outside Liberty in the community, the goal is things like CDK Day, which is a global conference that I created and run. And I want to just grow those further and further throughout the world so that eventually we can start learning, you know, cross business, cross market, cross the main instead of just internally in one company. It's impressive how tuned in you are to the business. Do you feel like the cloud almost forces that alignment? It does, it definitely does, because when you move quickly, you need to understand what you're doing.  So you need to know the business to do it. Well, Mac, congratulations on all the great work that you've done and the keynote this morning. You know, true tech hero. We really appreciate your time coming on theCUBE. Thank you, thank you for having me. Our pleasure. And thank you for watching. This is Dave Vellante for theCUBE at AWS re-invent. We are the leader of global tech coverage. You're right back.


I'm going to call the Board of Finance to order at 5.04 p.m. or February 6th. And this is a short meeting with one, just one item on it. But before we get to that, we do have a public forum warned. Is there, I do not see anyone here in person interested in speaking to a Board of Finance. Is there anyone online? There's no one on this. Okay, we just not appear that there's anyone. So I'm going to close the public forum. And we will go to 3.1, which is sponsorship agreement for the Black Experience Black History Month 2023. This is an idea I didn't discuss last week. Director Jim Carson. Oh, what is that? I don't think they're quite done that. Thank you. Let's, let's, let's do that. Can we have a welcome motion on the agenda? So moved. Second. Any discussion? Seeing none. Let's go to a vote. All those in favor of adopting the agenda as presented, please say aye. Aye. Any opposed? Motion carries unanimously. I guess, given that we were plotting ahead improperly or check again. Is there any member of the public interested in speaking in the public forum? I don't know if that appears so. So we will now, now we are at 3.01, which is the sponsorship agreement for Black Experience Black History Month 2023. That was just saying Kim Carson. Director RAB is here for this item. Kim, do you want to update the board? There's some discussion this last week and some questions are asked.  Absolutely. I think what was. I'm sorry to interrupt. I'm also just noting that Councilor Hightower has just joined. Great. Sorry. God, thank you. It's my understanding that following me, there was some requests for further information. More specifics about how the money was being spent and to make sure that it wasn't being spent on things that the city. Was not supporting. So I wanted to first say thank you for the opportunity for being able to clarify those questions. That were posed at the last meeting and to bring some clarity about the event. The Black Experience event is a philanthropic effort by New Wave Equity Corporation and for the City of Brampton. So I want to be very specific with that. It's very different from what happened and how they participated last year. Last year it was tied in with Juneteenth. This year it's a separate pre-stand event in regards to Black History Month. This is now a two-day event. Last year it was a one-day event. And it's covering a broad spectrum of things for the community. One of those things, so on February 25th, they're going to have the UVM Health Network there providing screenings for the community. Part of that is education services about the health passport to help patients be able to access their health records and other screenings like BMI and blood pressure. They're also going to provide community education and about inequities in healthcare to better inform the public. And then also from that we'll be able to collect data in a way we hadn't before about how many people that were served to better increase our efforts the next year. Also, we wanted to take a look after some of the things that went on over the past few years in the community in regards to Black bodies. And so they really want to take a different look and a different theme this year of celebrating Black bodies in a different way. And so that's where the partnership or having the Philadelphia dancers there to highlight Black bodies in a way that is not abuse of the Black body, but celebrating the strength of the Black body. And so with that we also want to partner with local artists to share their experiences so there'll be conversation about that. And then there's also not just the performance for the fillet they go. They're also going to work with and talk to different community groups and discuss the history of their dance court and how they came to be in Philadelphia as a response for not having that access historically to marginalized communities in Philadelphia. The next day they're going to come back and do another presentation and another opportunity to engage with the community. Within, as we move forward with the REIB, we're really focusing our efforts on our domains that were identified and then we're going to be expanding them through the race, the roadmap, strategic roadmap. What we're looking at is with all our programming is not necessarily focused on completely just being about celebration and commemoration but also making sure that we hit and provide services within the community that hit on those domains. Community belonging, health, social and human development, economy and physical environment. From that, we are working with the city attorney and we were working with them to create the fiscal sponsorship agreement, and we have the draft of that, and that specifies what specifically those funds are being used for outlined. And so it's the $15,000 for the venue costs, $10,000 for marketing and promotions, $20,000 for supplies vendors and organization, and then $30,000 to the Philadelphia dance troupe and local black artist. Right. Thank you for your doing great. Thank you. Thank you for the initial information. I think it's a fuller picture of the city's sponsorship here, President Ball. Thank you. So I had, I had asked both Kim and Katherine about an amended motion language could be posted as posted under public comment. Just to get us started, I would, I would move that amended motion language. For the sitchand item. Great. So that's the amended language right there. Yeah, I mean, oh yeah, it's just a it just specifies it puts the memo language that gives the list into the motion as opposed to it just being part of them. Okay, thank you. So that's a motion do we have a second for that. You just made that motion correct. Do you have a second for that motion. Sorry, can you just clarify with the change. If you look at poor docs. That's right there you can see that the original it just details what the $75,000 sponsorship is going towards in a way that the original motion did not is the change. I just, yeah, I just copied. I copied the list from the memo that's right above the motion language or details actually Kim just just you just listed. Okay, and we don't see an issue with this in terms of like balancing stuff staff feels like they can do that if it's a thousand offer or whatever it doesn't have to come back to board of finance correct. I think what you're trying to say counselor high tower is if the amount should change for instance the venue would go up to 16 and marketing would go down to 9,000 like, are we pretty sure in the line item amounts. Yes, great. Great. Then I don't know if there's been a second but I can second. Councillor Jang seconded, I believe. Yes. So we have a motion we have a second I think we're all clear what the motion says, are there further for the discussion questions. I was wondering you anybody from the organizers is here online. There's specific questions for them. Not that I'm aware of unless. Did you did you expect them to make it out so I don't just couple phone numbers so hard to see what they are but I mean, I don't believe that this this year's event is explicitly excluding from the new. Because last year they were performers from the new American community and also buy by organization, but also included in the programming. So I wanted to understand what is the reason that exclusions here. And maybe can answer. I think last year, my understanding was tied more to a larger celebration, which included it was about being integrated in Juneteenth. This one is specific to the federal observance of Black History Month, which is a very small scope or what we're talking about and that's experience of specifically what has been omitted from American history, putting that back into and celebrating that through education and things in a different way. And so this is really about just a subgroup of black people. And that can happen from time to time this is a federally observed holiday that is specific and way, excuse me, observance that's specific in the way that it should be observed. So we're really having problems with that specifically because when we talk about Black History Month, it does not make a distinction between African American and also black. It's just black in general. And I think at least having at least that from from all the blacks that are foreign born is nothing hard to do and to make it happen. And I'm really concerned about the way specificity of this event, which is open to anybody whether you are black or white, Asian or whatever it is. And really want to talk to new wave, I think, but it's in call. But I think it will not change my vote, it's a part of it, but I think some follow it maybe at the next idea committee. So to invite them to be so beautiful specific. Without a doubt, I think there's also needs to be some communication and we can do this offline about the nature behind the specific federal events. And I think these are not things that were created necessarily to represent all populations, but a specific population because the historic way in which people of descendants of slavery were omitted and their specific efforts histories contributions to American history were taken out. So this is not necessarily just black history. It's writing a wrong about American history specific to this. And at the time that this was created in 1986, it was very small in scope, and it was reflective of other events that led to this in the education. I think there's other spaces where we can celebrate other black voices and the continuum or the of the black American experience but even in the language to start it with descendants of slavery Negroes and Afro Americans which are very specific categorization of people that were Americans descendants of slavery that happened to do black. And so I think with this particular commemoration, it's very different we do celebrate it, but it's really about never forgetting what happened in this part of American history and not to remove the contributions of former enslaved people and their descendants. So I mean I think it will be better just maybe to make a formal invitation. Thank you. Okay. Any further discussion before we go to answer Jane appreciate your points I know the department wants to make sure you know what the department's responsibilities certainly include belonging and welcoming to the entire community including recent immigrant communities, for sure. And so I'm, I think your suggestion that we talk about further how we make sure we're accomplishing that and upcoming meeting makes a lot of sense to me. With that, we will go vote all those in favor of the motion please say aye. Is there any opposed. Motion carries unanimously. And thank you for the follow up work. Thank you to the board for this important discussion about this item and to work clarification about what's happening here and I'm glad though we'll have further further discuss about where we go from here with with these with the investments we make and events like this and making our community welcoming it for all. So with that, I think we have completed the more agenda so if there is no objection. I will adjourn us at 519pm.