Okay, so that was that was one full blown setup one ad set one keyword five bucks a day now all we're going to do is we're going to X out the top left. We're going to X out. And then we're going to simply hit the one selected the blue one selected one selected one selected X out of all those at the top one selected yeah. And let's get rid of these drop downs at the top these X out of these two things at the top the prepare your ad account yeah X out of those. Okay, cool. So now here's all we're going to do. We're going to create multiple keywords right we're going to base it up hit the hit the first tab campaigns yeah click on that one we always want to be back at the beginning. So now all we're going to do is we're going to we're going to check the box to the left. And then we're going to click on the middle tab ad sets. So click on the middle tab. And then all we're going to do is we're going to hit the green button from here. No, no, no checkbox, no, no box. So just hit the green box the green button. Yeah, create from here. Perfect. So now we're going to just simply leave everything the same, but the ad set name is going to be someone different. Okay, so choose the next one in line. Who's the next guy, or gal. I wouldn't normally pick this golfer but he literally just won the Masters this weekend. Oh bro you got to pick him then pick him. Right. I mean he's not. I couldn't sell this for you. My life depended on it.   His name is trending right now for sure. Okay cool and then continue. And so now all we're going to do here is just simply. Same thing everything virtual everything's the same except for except for that. That keyword. So we know no no all that's the same all that's the same don't don't mess with any of that. Is that the right one. No that's not the right one. It should be this one. Okay so we may need to, we can always change the other one right now we can, that's fine we can we can change the other one. So daily budget five bucks. And then same start and date. That would have been the same. Actually, actually know what no you cloned you got it yeah you got to redo this part you're you got to do this part because we're cloned yeah we're, we're going off the campaign versus going off of the ad set if we if we duplicated the ad set, then we would have had all this this all would have stayed the same and you wouldn't have to do any of this, but we're not we're not duplicating it that way. Okay cool. Now you'll just leave all that the same all that the same and then just hit you won't even you won't even hit publish just yet. You'll let this one just kind of simmer this one you come back and publish it once the first one goes active. So once that actually not even active approved. Once you get that email later on tonight from Facebook that says your your ad is scheduled or running. That's an email you'll get tonight. Once you get that email, the first one approved and is ready to go live tomorrow at 6am.  Okay, so, and I'll show you where and how to do that but now this is this is the ad set level so everything is the same there we just changed out the one keyword now go to the image yep click right there. And then let's just use that existing post as well. So, use existing post. There's the post, there's the button to learn more. Okay, we're good. Okay, cool. So, so all this is good now X out of this top left X out. We're good there. Now close. Don't publish will close. Okay, cool. So now let's X out of the one selected to the very very right. And then, and then even the the ad set. Yeah, and then go back to the campaign. Check that box. Yep, click on that tab, check the box, and then click on the middle tab and create another one. Perfect. And so, this is how you'll split up your 20 bucks per day you'll just do it in four different four different keywords. Now, down the line, you'll want to do the same thing with the countries. You don't want to bunch all the countries in one, you'll want to separate all of them. Because when you separate the reason for all this is so you can see where the money's being spent. That's why, like that's why you want to do this.  Even with the countries if you bunch in all the countries you're not going to know which one's bringing you the the ROI. You have to dig into it and look at the report the reporting which you for sure can but I want to just look at it right here and see where that money's being spent right now in real time. So if I set up all the countries individually, I can see okay, we're getting way more leads from Japan, and the cost per lead is low, leave that on and shut off the others. Right. So, but if I bunch them all in, I'm not going to know, I'm not going to know that this customer. And you, and I think you've been going with with people living in or recently in this location, which is, which is, which is fine. But what you'll ultimately want to do is just go with people living in this location. Because you don't really want to capture people traveling. Maybe if we just go people living in this location. Phil, there goes Phil. Okay, perfect. So we'll scroll down and that's, that's it for this one. So yeah English English all for the languages. And then we'll do the image and that's it for this one. Perfect. Okay, cool. So we're good there. So now just X out in the top left and then do that last one. So this is something new as well where yeah X out of the one selected one selected, where now the publish button is right there that's new that's super new I've never seen that so that makes it super easy. So just check the box to the left and then click on add sets. See so right here publish publish that makes it super easy. So once that once that Tiger Woods one wants to go scheduled on the ad tab the tab to the very, very right the third tab. Once it goes scheduled on that or once you get the email, that's when you'll come over here and publish these other three. How come we're waiting just out of curiosity. I just wanted to give you a question to make sure that that one approves now it's going to approve no matter what there's nothing funky about it, that that's not going to, or that's going to give it a reason to not approve so it's going to prove no matter what, but you just want to get in the habit because sometimes every now and then you you'll have an ad that gets rejected. So if it gets rejected, you don't want all four to get rejected at one time. You know because that doesn't look good for Facebook.  You know I mean it looks kind of it doesn't look right so if I can just have one ad rejected and then I can fix it tweak it and then do it for the other ones, then all approve and and it's all good. I got it. So just like keep in mind, keep in mind to just the overall long term way to look at it is where in the beginning. This is all testing like it's all testing it's allowing Facebook to find your audience it's data that you're paying for literally paying you're paying for data. So out of all this stuff. Yes, leads are going to come in yes purchases are going to be made but what you're ultimately getting out of it all is these is the data is the custom audiences. All these custom audiences are going to be your best friends in the next couple months. Let it build up let the custom audiences build up a little bit more. And once, once you start to have these audiences that know your brand that keeps seeing that green, because that's not hard if I keep seeing that green, it's going to stick out like a sore thumb. Like I'm already used to seeing your green just a few times that we've been on. If I can only imagine if you're actually targeting me and I'm seeing that in my newsfeed all the damn time. That's going to build trust. So it's that long term approach to it all man. And that's where most give up. They don't ever give themselves that much of a chance to get recognized. Get recognized, keep running these ads, because you're building up these audiences that you're going to be able to leverage for sure. So, so there's Tiger there's Hideki Phil Dustin.  So, click on the tab to the very very right ads. Yeah. Okay, perfect. So, so, so that's the one in review. So that one in review once that goes scheduled, you would have received that email. And then yeah, just come over here and publish publish publish and then the same one on the ad set publish publish publish. You can even just hit the top the button in the top right the blue button. So if you click on that review and publish six, the one in the top right click on that button. Yeah, don't publish it just yet but this is where you can also do it so you can also just click it smash it right here. No, don't don't don't do it. Don't do it yet. So, so that green button, you can always smash that later on as well and that publishes everything at once. So, or you can manually do it individually by hitting the blue button, the published blue button. So that's it right there man so in on the fourth day you'll want to come in here and review it let let let three complete days go by so that's, that's Wednesday all the Wednesday all a Thursday all a Friday, you should be reviewing this on Saturday. In fact, let's review it together. Well you said let's let's let's chat on Saturday for a few minutes if you have time. I don't think that I don't think my calendar is open for Saturday but I'll just let me know what time and I'll make it happen. Yeah I don't think it's open for Saturday but but anytime I'm three hours behind you. So anytime, anytime, you know after freaking 11am your time would be would be cool. Saturday. Yeah, so Saturday. Let's see. I'll be home around one PM my time. Perfect. We'll chat at that time. So let's just go back to the dashboard real quick the ads manager dashboard. Let's just. So, click on the middle tab adsets. Okay cool so and then. So that that one that the targeting PJ golfers which one's that click on the campaigns click on the first tab. This is just the gen the overall overview video that we have gone $3 a day to okay gotcha gotcha gotcha perfect okay click on your your campaign tab the first tab campaigns. Okay, so that's that's the MG intro okay cool. Okay. Perfect man so so yeah bro let this one let this one go active tomorrow but again once you get that active email tonight or that scheduled email come back in here make sure you publish all of them. That way they all go live at the same time. Okay, okay so then how do you want. How do you want scheduled Saturday. Whatever time you want to one o'clock your time. Yeah, consider it scheduled it's scheduled. I'll take care of it on my end and I'll email you here shortly. Okay cool cool bro anything else. No, this was it sounds good man. Let's rock and roll bro keep the faith. We're going to get this crack and we're it's going to pop don't you worry it's going to pop which will chat Saturday. I love it. Thanks man. Later.


Capitola and urge the citizens of the city of Capitola to reach out and support with humanitarian mission. So there's the proclamation of the shell and game. Would you would you like to say a few words? Absolutely. Thank you, Mayor Story. We really appreciate your acknowledgement and city council members. Thank you as well. As Mayor Story said, I'm Michelle Avril. I'm the CEO of the Central Coast chapter of the American Red Cross and joining me tonight is our wonderful board chair, Dane Laws. And it's a great honor to accept this special proclamation, declaring March as Red Cross month. We couldn't do the work that we do without our community heroes who are our volunteers and the Red Cross was run 90% by volunteers. And it's important that we receive those financial donations as well as blood donations in order to support our community in those times of need. I'm incredibly proud to share a few of the highlights of what we've accomplished together over the past year.  This is all in the middle of a pandemic. So our volunteers are responding. We're setting up shelters and supporting our community in ways that we've never experienced. And I'm so proud of the work that was done and how everybody pivoted and made sure that we were supporting our community at their greatest need. We've been experiencing a historic blood shortage and we are now looking at how we can address climate change effects because they have been having a great impact on disasters as we have seen. So one thing that I wanted to mention, which might be at the top of our minds right now is the crisis in Ukraine. I'd like to just briefly share what the Red Cross is doing in order to support the Ukraine community. International Red Cross teams are on the ground in Ukraine delivering urgent assistance. For the past eight years, international Red Cross teams have been providing food, fuel for heating, medical supplies and support for housing to those living close to or on the line of contact at the eastern border of Ukraine with Russia. As the conflict has been spreading, Red Cross teams have been increasing their support across the country and providing first aid and medical supplies to those in the region. For our part, the American Red Cross is deploying staff to Romania, Moldova, Poland and other European countries to support the humanitarian effort for Ukrainians. These highly trained crisis responders are supporting on the ground relief efforts alongside local teams, including the Polish Red Cross and Moldovan Red Cross. And when health can't wait during emergencies, American Red Cross volunteers and blood donors step up to ensure people in need receive relief and care. Now I'll turn it over to Dane. He can give an update on disasters close to home. Thank you. Thank you, Michelle. Thanks, Michelle, and thank you for the great job on our proclamation. We're extremely grateful and thank you city council for inviting us to your meeting. I want to echo what Michelle said about the great work that the Red Cross is doing in assisting those in the Ukrainian crisis. I can't overexercise that everyone in the Red Cross and these positions are volunteers. And many of us are often asking, what can we do to help those people who are in need? And the Red Cross is that opportunity. So if you're looking for a way to make a difference locally and you want to think about something down the road, participating in making, deploying out to countries in need like Poland or Romania to help out with those refugee crisis that are happening in those countries because of the displacement war, please consider volunteering to the Red Cross. I want to also mention that every eight minutes there's a disaster somewhere in this country. And whether that's a hurricane or a flood or just recently we experienced a tsunami right here in the central coast, Red Cross volunteers stepped up and helped those who were in need with making sure that they had shelter food and psychological protection. We've also, I think we can all remember just back to the CQ fire. It seems like just yesterday that we saw the sky light up with the light be and then we noticed the smoke and the fires that devastated our community. What was the right person, the volunteers who responded out to help those in need. And we offered $2.5 million in grant support for those victims and organizations to help with the recovery and efforts to help those displaced victims. You know, locally with fires, we've supported 17 cases of 55 people in Monterey, 244 cases in 591 people here in Santa Cruz County. I'm going to ask each of you. To talk to your friends, talk to your neighbors, talk to those who you care about, if they're looking for a way to support and bring back in Clara Barton's spirit, the opportunity to serve and help our fellow citizens, the Red Cross is that way. Let me turn it back over to Michelle for some additional comments. I'll just, I'll wrap it up here, but I wanted to mention one of our community members in Capitola business owner, Sherry Robidu, who's one of our board members has been organizing blood drive right at the senior center on Bay Avenue. She's been doing these every other month and each drive has been collecting about 35 units. If you guys know Sherry, if you bump into her, please thank her. She's so proud of this work and it has been just instrumental in us on recovering that blood that we were needing to build up in our bank. We were down to less than the day of blood supply, which was a critical shortage for us. So I just wanted to mention just the great work that Sherry's been doing in that. One other thing I wanted to mention is, is our Santa Cruz office. We were chatting about it earlier. We just recently became certified as a green business. We are the first Red Cross chapter office in California to be recognized as a green business. So we are really proud of the work and looking forward to continuing Just being mindful of climate change and how the Red Cross can have an impact, whether it's ordering things or how we're just buying supplies and things like that. So if anybody's interested in volunteering with the Red Cross, we're always looking for additional team members and we'd love to have you. Please visit RedCross.org and Ford slash volunteers today, or you're always welcome to reach out to me. I'm more than happy to help you become a Red Crosser. So thank you so much. I appreciate the proclamation and I really appreciate your partnership. So thank you. Thank you, Michelle. Before you go, Dan and Michelle, did council members have any questions for our presenters? Seeing none, I did have a question. If people would like to donate to the Human humanitarian crisis in your plane and through the Red Cross, how should they do that? Do you have a website that they can go and designate it for that purpose? So on RedCross.org, there isn't a designation for Ukraine release, but if you send in a check and put in the memo for Ukraine release, it will be designated for Ukraine release. Great. I appreciate the question. Well, great. Thank you so much. And for your work, Michelle and Dane, particularly for your volunteer effort as the board chair, it is very, very important to know that you're working with the Red Cross. Certainly vital work that you do to help people who are recovering from disasters. And congratulations on being red and green. So thanks for being here and keep up the good work. Thank you so much. All right. Bye-bye. With that, that will bring us to the item 3B, which is a proclamation, a designated March 15, 2022, as equal payday, and do we have someone from, there we go, Ms. Heen, did I say, Dane, Dane, Dane, well, welcome. Hi, well, welcome. I thought what I would do is read the proclamation or I was going to paraphrase it or And then, and then give you a few minutes to present if that's okay. So this is a proclamation for equal payday. And whereas 59 years ago, there was past the Equal Pay Act, where women, especially minority women, were continuing to suffer the consequences of unequal pay. And according to the U.S. Census Bureau, working women full-time year-round in 2022 in the United States, typically earn 83%. Of what men earned, indicating insufficient progress and pay equity. And according to a graduating to a pay gap, a research report by the American Association of University Women, the gender pay gap is evident one year after college graduation, even after controlling the factors such as affecting earnings and occupations, hours work, and college major. And whereas nearly four in 10 mothers are primary breadwinners in their household, and nearly two thirds are primary or significant earners, making pay equity critical to families' economic security. A lifetime of lower pay also means that women have less income to save their retirement and less income counting for social security and other pension benefit formulas. And whereas in 2009, the leader who did better, their act, was signed into law, which gives back employees their day in court to challenge a pay gap. Although the paycheck fairness act, which would have amended the Equal Pay Act, closing loopholes and improving the law of effectiveness, continues to languish in Congress. Fair pay strengthens the security of families today and eases future retirement costs while enhancing the American economy. And whereas Tuesday, March 15th symbolizes the time in 2022 when the wages paid to American women catch up to the wages paid to men from the previous year. Therefore, I, Sam Story, Mayor of the City of Capitola, do hereby proclaim Tuesday, March 15th, 2022 to be Equal Pay Day in the City of Capitola and urge the citizens of the City of Capitola to recognize the full values of women's skills and significant contribution to the labor force and further encourage businesses to conduct internal pay evaluations to ensure women are paid fairly. So congratulations Ms. Hyne. And if you would like to say a few words at this time. Thank you Mayor Story and council members for issuing this proclamation. I will apologize. I'm probably going to be reading most of what I'm saying because it's been a very, very long time as a retired school librarian. It's been a long time since I've spoken in front of a city council or a school board or any other type organization. My name is Kit Hyne and I'm a member of the Santa Cruz County branch of the American Association of University Women. AAUW is a national organization that has advocated for educational and economic equity for women and girls for over 140 years. The Santa Cruz County branch was started in 2014 with the merging of the Santa Cruz and the Watsonville branches, each of whom were active for over 70 years. Our branch currently has 87 members. I've been a member of the Santa Cruz County branch for only seven years. I'm a recent resident of Capitola, although I've been a member of AAUW for 45 years. AAUW recognizes equal payday every year in an attempt to publicize the gap between men and women's pay. This year, March 15th symbolizes all women's equal payday and we are improving. Last year it was March 24th, but equal payday for black women and Native American women and Latina women won't occur until late summer or mid-fall. AAUW looks forward to a time when there is no gender pay gap and therefore no need for an equal payday calculation. So we want to thank you Mayor Story for reading our proclamation and the rest of the council. Obviously with the heavy women support here on this council, I'm very pleased to be a resident of this city. Well, thank you, Ms. Hines, and it's very true you have a lot of support on the Capitola City Council, both from the women and the men. So thank you for your efforts to equalize the pay disparity between men and women and hope to hear from you maybe next year, a year from now, and that we've closed that gap completely. It'll be March 1st. Yes. So with that, thank you. Do council members have any questions from this time? I like your idea that the day would be sooner. Yes. Yes, keep positive. I do have a question. So what are some of the major factors that are contributing to that date moving forward closer to January 1st? What are some of the things that you feel that you could identify that people should know about? I think that in my experience, I'll tell you my whole take on the thing. Like I said, I'm a retired school librarian. I went into public education thinking that your degree and your experience and whatever with how your pay was determined until I heard a woman from the Valley, no, Bakersfield talk at one of our conventions and she had gone into public education with the same idea had been hired at the same time as a man who had fewer qualifications than she did. And for some reason or other ended up finding out that he was in fact making more money. And it turned out that in the interview process, he presented himself as having other qualifications or they accepted other qualifications. I'm not really sure it was a long time ago and they weren't getting the same salary. The same thing that we see happen in private industry a lot. Women come out of college with the same degree as men and yet in the interview process or in the hiring process somehow. One of the things that we have fought for was the idea that you shouldn't have to disclose your salary at your previous job. If a woman made less in a previous job than chances are they're not going to offer her as much as she seeks a new job. So those are the kinds of things. I think I'd like to believe that a lot of the original prejudice, the idea that women belong in the home, that they shouldn't be out working in the workplace. Anyway, that kind of stuff I think is primarily over. But a large percentage of the private industry, it works against them. Well, thank you for that explanation. And thank you for your work. Well, thank you. And we'll hope to see you here next year. Thank you. Thank you. Good night. Good night. That will bring us to item four, which is additional materials. Do we have any additional materials for this evening? No mayor's story, none were received. Okay. Which brings us to oral communications. Time when members of the public and may address the council on items that are either on the consent agenda or not on the agenda this evening. If you would like to speak, you can raise your hand in the zoom application or you can dial star nine on your phone and the moderator will give you the opportunity to speak for up to three minutes. You can also send an email at to public comment at ci.capitola.ca.us. And there's a timer on your screen for those of you that have that. But Larry, do we see anyone wishing to make them address the council and public comment. Mayor's story. I do not see any attendees with their hands raised on this item. And I'm sorry. I just. Check my email. And I do not see any, any emails on the side. Okay. Well, thank you. With that, we'll go on to item six, which are staff and city council comments. We'll start with staff comments. I don't think staff has any comments for us this evening. How about council members? Do they have their hands up? I see a council member. We're trying. Yeah, today walking around the city like I normally do and talking to residents is I happen to define myself doing everyone was commenting about how the wind was great. They liked the blustery wind and they were just sort of enjoying, you know, everything off the sea. I guess that's where the wind came from. So it's interesting that so many people just enjoyed the wind today and I have to admit I did as well. So welcome to capsule. Wendy city, I guess. Thank you. Any other council member have comments? I'm seeing none. I just wanted to share last Saturday I went down to the capital of historical museum that they had just opened up the new exhibit perspective in the eye of the beholder. And if any council members, if you haven't seen it yet, I would encourage you to go by and check it out. They're open on Saturday and Sunday afternoon from 12 to four. And any resident who may be hearing this broadcast, I would encourage you to go by and check it out. And it's a fascinating look at the history of Capitola.  There's also going to be a reception on April the second, I believe, where they're going to officially open the exhibit as well unveil an artist painting that they have a depicting indigenous tribe that lived in the area. So I just wanted to share that with everyone. And with that, let's move on to items seven, which is the consent agenda. These are items we'll be taking with a single motion unless there's a council member which is to remove an item for greater discussion. Is there any council member that would like to remove an item to our general government? Yes, council member Bertrand. Yeah, thanks very much, Mayor. So one of the items deals with how we conduct our meetings during the COVID times. And I think it was mentioned that one of the prior meetings that a couple of people, Pam Greninger, your neighbor asked me actually, when are we going to switch to just normal meetings? And is that going to be considered on an agenda item or going to be decided by the city manager? Maybe Jamie can talk about that. I just don't know how we're going to do that. So that's my question. Jamie, do you want to address that question? Yeah, thank you, Mr. Mayor. We do plan to bring an item to the city council meeting next meeting coming up in two weeks where we can go over some different options for the council to consider about how and when to transition back in person meetings. So two weeks we will have a discussion in front of the council to get feedback on that topic. Council member Peterson. I just have some follow up on that question. I think right now the bill that allows us to meet remotely is set to sunset on the 31st. And so if we have a meeting on the 24th and at that point we think that there's no other option but to come back to in person. And then in the following week, we find out that one of the bills that's being floated about continuing the virtual option does move forward as kind of an urgency bill. Will we hold a special meeting? Will we come back in person and then potentially decide that we might want to remain virtual? I'm just trying to determine if we're going to be having this discussion on the 24th, which is a week before the virtual option actually expires. What might happen? What might be our option should the opportunity to remain virtual be extended? I mean, did you want to address that or? I'm happy to take a stab at it. I was under the. I'm wondering if maybe the city attorney wants to because I was under the impression that we could continue to meet virtual beyond this month, but I may be corrected. No, that's my understanding as well. Perhaps council member Pearson is thinking of the resolution that the city has adopted, which is part of this is required by the state legislation. So the city resolution. I don't know. I don't know if we have it. We usually put it on every consent calendar. Yes. It's on the consent calendar here, so that would cover it. Even if it didn't, the state legislation includes a 30 day look back. So we would be fine. Interesting. Okay. Maybe I'm thinking of something different. I was under the impression that the legislation that allowed for virtual meetings was only in place until March 31. And then after that time, there would be an expectation that we return, but perhaps I'm thinking of the wrong legislation. Okay. Thank you. I think it's in place until I might be getting a date run, but I think it's in place until 2024 in less. It's altered, but I think it's, I think we're good for a while. All right. Thank you. Thank you. The other council members have questions on the consent agenda or being none. Is there a motion to approve the consent agenda? I moved a consent agenda. Is there a second? Second that. Okay. There's a motion by council member Patran, seconded by councilman of Vice Mayor Heizer to approve the consent items. Well, we can have a roll call both please. Council Member Bertrand. I approve. Council Member Brooks. Aye. Council Member Peterson. Aye. Vice Mayor Heizer. Aye. Mayor Story. Aye. And that motion passes unanimously. Mayor Story, you get muted yourself. Sorry. So I'll back up a little bit. I was saying that this brings us to item eight, which is general government public hearing. First item eight, eight is to appoint a representative to the commission on the environment to fill a midterm vacancy. And the recommended action is to appoint the representative. And we start with the staff report. Thank you, Mayor Story and council. Can everyone hear me? Yeah. Okay. I just have, I'll just kind of talk you through it.  So thank you, Mayor. There is a vacancy on the commission on the environment. There is someone that resigned at the end of the year. And she previously served as council member Peterson's appointee. We did open up recruitment. We received one application. The application was included in your packet. And so if it is, you know, to council member Peterson's liking and in council is in agreement, you're free to make that appointment for the applicant to serve through the rest of this term. And then if he wants to continue, he can reapply for a full term, which would begin, I believe I said it would, that would begin January 2023. So. Thank you, Chloe. Are there any, any questions for Chloe on the item? Seeing none, I'm going to see if any member of the public would like to address the council on this item. If you would please raise your hand and zoom or you can dial star nine and you'll be given up to three minutes to speak. You can also write an email to public comments at ci.capitola.ca.us. Larry, do we, you know anyone wishing to speak on this item? Mayor Story, I do not see any attendees with their hands raised and we do not have any email. Okay, I'll bring it back. Is there a motion by the council to approve the appointment? Yeah, I'd like to motion, make a motion to approve the appointment. There's second. Second that. We have a motion by Council Member Peterson and a second by Vice Mayor Kaiser to approve the application of Jason Shepardson to the commission on the environment. With that, Chloe, can we have a roll call vote, please? Council Member Bertrand. I approve. Council Member Brooks. Did we lose Chloe? Yeah, Chloe, I think we lost your audio. I can't now. Sorry. Hi. Thank you. I'm sorry. Council Member Peterson. Aye. Thank you. Vice Mayor Kaiser. Aye. Mayor Story. Aye. The motion passes unanimously. Thank you, Chloe. The next item, which was 8B has been continued to our next meeting on March the 24th. So we'll proceed to item 8C, which is to receive a work plan for a review of parking meter and permit parking program rates. The recommended action is to receive a report regarding a work plan for the review and analysis of the parking meter rates and permit parking fees in the village and surrounding neighborhoods and established composition of an ad hoc committee. So, Steve looks like you're going to lead us in this item. I am. Good evening, Council. Let me share my screen. Larry, is that okay? Looks great. The item before you is kind of the kickoff of a review of the parking meter rates and permit parking program rates, and we may look at the rules and that too. Before I start, I want to just mention that historically we last did this kind of review in 2008 and 2009. I've included a lot of this sort of documents, all the resolutions and ordinances that were adopted then in a report by the advisory committee at that time. I'm not going to go into details on that. We're not here tonight really to discuss the pros and cons of what the rate should be. It's more just to go through the work plan and help get feedback on an advisory committee makeup. So, like I said, the council identified as part of their goals to review the parking meter rates and village permit parking programs following establishment of the outdoor dining program. That outdoor dining program was approved by the city council and is tentatively scheduled to go to the coastal commission in April. So it seems like an appropriate time to start this project. The work plan is similar to the one we prepare for the outdoor dining program project staff drafted and we will be reviewing both the meter rates and the racing rules for the parking permit parking programs. The work plan identifies the goals, stakeholders, city staff assignments, data collection, proposed timeline and development of an ad hoc advisory committee. Ad hoc advisory committee is really what we're here for tonight. We love your comments on the work plan, but this ad hoc committee is they were recommending be established. It's similar to the one that was established back in 2008 when we went through the review. Our proposed makeup is one to two council members, three city residents, three business representatives, and one person recommended by the finance advisory committee. This is your discretion how you want to make up this committee. I think we're anticipating that we would do a recruitment once we know the residents and business representative numbers. Chloe would go through a standard recruitment for those positions and once we get enough applicants, we would return to the council to make appointments. Regarding the council member appointment, we do not need to do that tonight. That can be part of the process when we come back with the other. The applicants certainly will come to do it tonight or you don't even have to pick one or two members tonight. We would like to lock in a finance advisory committee member if you're so willing so that they can make a recommendation at their next next meeting. So we don't get delayed on that. So with that, pretty simple. The recommendations measures to receive the report regarding the work plan copy the work plan is included. And regarding parking meter rates and permit parking programs and establish the ad hoc committee composition. So with that, I would be back to this page and then hope that's what we're going to talk about. And I'd be happy to answer any questions. Yeah, thank you. The questions from council members council member Peterson. Thank you. I just wanted to clarify when it says three village business representatives. That's the bia specifically correct. I didn't get that specific to make that clarification. I think all the businesses in the military members. Yeah, I guess that's part of my concern. I just want to ensure that whoever is is on this committee are dues paying bia businesses that are they're paying the bia. Tax is required and certainly make that requirement. Council member. Again, three city residents. So the concern I have is that we have a balance between city residents that live in the village and that live in other parts of the city. I don't want to have three village residents. I think that might stack it unfairly. I don't know if we could, you know, have the city council decide what would be the best distribution, but that's a concern I have. David, did you want to try that? Certainly make up the make up the make up the committee anyway. If we want to identify those residents versus the outside the village residents, that'd be fine. One other detail to remember is is once you form the committee, the next step will be for staff to advertise the availability of the positions. Then we'll return to the city council for you to make the appointments. So just at this point saying it's three city residents, you will, you'll be able to look at the applicants and then ultimately make a decision about how best to represent the various interest various neighborhoods around the community. You also could, as, as director Jesper just said, you could limit it to composition at this time, but you do have another, you will be actually seeing the applications and making direct appointments down the road. If we form this committee. Thank you, Jamie. Vice mayor, thank you. Thank you. I think I was going to clarify with council member Bertrand. I think the city three city residents would be anybody not within the village, but then the business representatives would be within the village. Not that it would just be village residents. So I don't know. I think that makes sense to me. But is that where you're talking about or you don't want three business representatives from the village. I understood. Go ahead. Council member Bertrand go ahead here. Yeah, um, I just thank you vice mayor. So I just want to balance on the good. So I sat on the blue ribbon. It's not listed that I was a member, but I went to all the meetings. Consider myself a member. And I just didn't want to have it over balanced in terms of village concerns. Because there are other representatives and excuse me, there's the rest of the city, that kind of thing. So that's, you know, I was just putting that to the city council. And as Jamie mentioned, when we get applicants, we can decide at that point, you know, how to balance out the committee. And so I don't mind waiting till then. I would like to have at least, you know, one outside of this, the village for sure. And the same for the village businesses. Well, there's other members that, you know, they're all village businesses. So I guess they all have to be businesses. But anyway, I just like to see a balance. Got it. Any other questions from council members? Steve, I had a question about the goals in the work plan. It kind of simply stated as reviewing our rates and meter rates and permit rates without expressing a particular objective or end result from doing that. My thinking was that this was all popular because of the, you know, the parklets and the permanent parklets losing 25 spaces potentially in the village. And, and I, to me, there were kind of greater goals, one trying to mitigate for the village employees and the village residents, the loss of those spaces, and to encourage greater use of the beach and village parking lot. And to also protect the neighborhoods from spillover of, from, you know, tourist parking. And I just want, at what time should we maybe the council maybe try to weigh in on what these overarching goals may be, you know, for the purpose of reviewing these rates and permit. Well, I certainly made notes right now on that regard. Maybe when we come back with making appointments, we can specify an item to establish what the goals, what the goals of the committee are and what the council is looking for. That would be my recommendation as we include it. I don't think we're prepared to have that discussion tonight. Yeah, that was the sense that I got, but I just, I think I, and also wanted to give the other council maybe time to think about, you know, what, what are we ultimately trying to achieve by adjusting, you know, our meter rates, adjusting our permit rates and so. That's done. Yeah, maybe that would be the time when we are actually making the appointments.  I was willing to wait, but just to let you know, since my involvement in the blue ribbon committee and other efforts since then, I've been very concerned about equity in terms of the different rates for some of the businesses and how that influences the availability of parking in the village in general. And so I'll talk about that issue. So I've held this issue for before I was on the city council and, you know, I definitely am going to be pushing for an equity issue so that rates don't unfairly influence the availability of parking. Thank you. Thank you. I'm seeing no other questions on the staff report. I'm going to go after the public, see if there's any members of the public that would like to address the council on this matter. If you do, please raise your hand on the Zoom application. If you're on the phone, you can dial star nine and you'll be given three minutes to speak. You can also send us an email at public comments at ci.capitola.ca.us. Yeah, Larry, it looks like we have one hand up. Yes, Mayor Story, we have Karen Hannah.  Can you hear me? Larry, we seem to have lost her. Okay. Am I muted now? Oh, yes, we can hear you now. Okay. Go ahead. I bet you're all surprised to hear from me on this issue. Well, at least Jacques knows and Steve knows I've been on every blue ribbon committee, every parking committee, every village parking committee since the beginning of time. So I really, I'm really happy to hear what both shock and Sam had to say about identifying the purpose of the of this committee and I think I think having a committee and talking about it is the absolute right approach. As long as it's not influenced as a preconceived notion that the rates are going to go up, mainly, I mean, you know, I mean, that's all I really have to say that we really have to look at what our goals are. And if the commission is open to, you know, really exploring all the possibilities, whether the rates do or don't have to go up or some do and some don't, then I think it's the right approach. There was something in the staff report about, you know, dealing with inflation. Well, isn't that why inflation gets worse? Because we say, ooh, inflation, that gives us an opportunity to raise our rates on everything and raise our costs of, I mean, our like retail prices, et cetera, et cetera. And that just leads to more inflation problems. So, you know, I support the idea of having a committee and you better believe I'm going to put my name in. Thank you. Thank you, Karn. And no, we weren't surprised that you were speaking on the minor. I definitely wasn't. Is there any other members of the public that would like to address the council? Mayor's story, I do not see any other attendees with their hands raised and we do not have any emails on this item. Okay. Well, I'll bring it back to the council for further deliberation and a possible motion. There are council members that would like to begin. I see council member Bertrand. Yeah. Mayor, thank you very much. I just have a question of staff. There's probably going to be a lot of education in this. And I know some of the records when, you know, I was trying to find out things. It's kind of hard to find out. And you know, there's people, the police department that were the experts and no one else knew what was going on. I think there's probably been a lot of work trying to uncover and explain even to staff what's going on. Can you care to comment on that, Steve? The rates, the permits and all that. I mean, or will that be happy? Okay, thank you. Quite a bit of history, obviously, and uncovering the documents is never easy. I mean, I probably spent quite a bit of time on this. It's actually part when we were doing the parklet program or the outdoor dining program, pulling up these, the ordinances and resolutions that are in the packet. That takes a while. So there's quite a bit. I think you're right. We need to have a night where we kind of go through the history of the rates. The parking meter rates and the parking meter programs and what their goals are. So I definitely see the beginning of this process of the educational effort and the history of us. Any other. Mr. Mayor, if I may. Yeah, I just want to bring that point up and I'm glad that Steve responded. He's the best to do that. And it's, this is not an easy problem. And, you know, I think it's be giled many different people on the city council and city staff for some time. So I appreciate that the city has put this forward as an issue that we should deal with and at least give a good review. And I think Karen, if she's still in the audience would agree as well. And council member Peterson. Thank you. I understand that this is a really important issue. And I think to Karen's point, it's a good thing that we're creating a committee to consider these, these issues. I do think it's important for us to consider, as she mentioned, that this not just the committee about raising the prices, particularly because I think we had previously discussed that the cost for an outdoor dining space was meant to cover the cost of the lost parking revenue. For those that use those spaces. So I think that's something this committee is going to need to take into consideration. That being said, I'd like to make a motion to form the proposed ad hoc committee with the committee makeup as listed in the staff report and here on the screen. And I'll second. And so there's been a motion and a second. I'll go now to buy snare. Thank you. I was wondering if we should add in there that we when making the ad hoc committee actually put come forth. With the goals or city council needs to give our own goals while the committee is being formed or whatnot. I don't know if that's the right direction or order of business, but I would like that to be in there as well. Just so again, like what council and Peterson saying, like, we don't want to lose scope of what we're working on. And like, if it's just to raise prices by first, the things like that have the goals probably more centered in that choice as well. So that that's the proposed amendment to the motion. Vice mayor cousin. Yes, I guess so. Thank you. Is that is that acceptable to the maker of the motion? I think so. Can you clarify vice mayor? Are you are you looking that we we create the goals first and then give them to the committee? Are you asking that we just make sure the committee knows what the overall goal of the can you clarify? Yeah, no, thanks. I just want, I guess, if we as a council need to come forward with our goals first, maybe that's the first step. Or if once the committee is formed, then we make up our goals or put our goals forth. I just want to make sure that, yeah, that all the different points aren't lost within just creating the committee. Did she answer your question council members? No, I think I think the city manager Goldstein might have some some clarity. If I remember, maybe I'm misunderstanding. This is coming back to us before it goes to the committee. Well, Yes, I'm a Jamie, but, you know, for the selection of the makeup of the committee that will be coming back to us in April. And I believe what's being proposed is that maybe at that time we also define what our overarching objectives are in this process and that we provide that to the committee. So that that that would be my understanding. But go ahead, Jamie. That's pretty exactly what I was going to say. I was going to just provide a little bit more context and that the finance advisory committee, I think the actual origin for this project came about for a number of reasons. One of which was the finance advisory committee. I think made some recommendations back before the pandemic to look into your rates and other permanent rates. So that was something that I think carried over into a goal setting session, maybe in 2019 or 2020. It was decided we weren't going to do it that year and then it got punched out a year. And so that's sort of where we are. But right now I'm just going to repeat. I think your mayor story just said, my apologies is we will provide a little bit of that context of what the finance advisory committee previously recommended and what the original goal language was. And then staff could outline some draft goals. And then when you're actually making the appointments, you, the council can adopt what the actual goals and mission would be for the committee. That sounds good to me. Does that sound about what you were asking for, Vice Mayor? That was great. Thanks. Yeah. So it sounds like that amendment is acceptable to the maker of the motion. Is it acceptable to the second council member? It is. And I just, I don't know if we need to say it here, but that this particular ad hoc committee is subject to the Brown Act. And I don't know if it's relevant in the motion as well. And when it comes back, oh, I see Samantha. Thank you. Yes, it is. But this committee will be subject to Brown Act because it includes more than a less than a foreign of the council. It includes members other than the council members will be subject to the Brown Act. My understanding is that staff took that it has already taken that into consideration. Council Member Peterson, did you want to follow up on that? Yeah, just with that in mind, and maybe this is something to consider. I think it's something I'd like to have considered tonight. In that case, I'd like to recommend that we have two council members on this and not just one. So this becomes a committee of nine. If this is a committee of eight, that means that the three village business representatives that I've asked to be BIA members would not be able to discuss this in BIA meeting. And I think it's important that they be able to discuss this in BIA meeting with other BIA representatives. But if this was a body of, oh no, I guess they could still speak with each other. Never mind. Bad math. So yeah, okay. So either one or two council members is fine. I was under the impression that the three village representatives would cause a Brown Act violation, but it wouldn't. So scratch that comment. Thank you. I just follow up on that Council Member Peterson. If there's only one council member with the, that would make a committee of eight, which means that there may not be someone to break a tie on any vote. Sounds like maybe for that purpose, maybe appropriate to have two council members on the committee. You knew that was why you knew that was why you were proposing that. Yeah, that's where I was headed. That's where I was headed. Yep. Yep. You get me there, sorry. You're trying to confuse us. So when I make an amendment to my own motion, or would that, can I just throw that in with what I've already said? Council Member Peterson, I have not seconded your amendment so feel free to continue with your, with your, all the amendments you want. I think, well, my original motion was to create the committee with the makeup as presented in the staff report and on the screen, but it says one to two council members. So maybe I should just clarify that I'm making a motion to create the ad hoc committee with the makeup proposed by staff with there being two council members and not just one. Okay, I will second. Council Member Brooks accepts the amendment from the maker. And so what we then have is a motion to create that committee, and that committee will be made up of two council members making a total of nine committee members, as well as the meeting. When it comes back, we will also be considering an overarching objective to be for the purpose of the committee recommendation. Does that restate the motion and the amendment accurately? Yes. With that, I'll make a, I'll ask for a roll call vote. I approve. I approve. Member Brooks. Aye. Council Member Peterson. Aye. Vice Mayor Keiser. Aye. Mayor Story. Aye. And that motion passes unanimously, which will thank you Steve, which will bring us to item nine, which is adjournment. I have a statement. Well, on what matter, Council Member? I forgot to mention this when you asked for staff and board member comments. So I have something to say. It's actually for future agenda. Okay, go ahead. I'll give you a minute. Thank you very much. So, as everyone on the city council knows, we've received letters about the upcoming rent moratorium seating. And I talked to Jamie about this and he talked to Sam about this and other communities, including Santa Cruz City Council and other communities around here have been dealing with this. And I feel it's our responsibility to the public who have come to us to ask for help in this regard that we respond. And so I'd like to get on the agenda next time, a presentation on the issue as we understand it at this point. I'm not saying that we should take it up as an issue, but there is some legal issues here that may box us into what we can do. And so I'd like that report to the public so that they hear from us. All right, so there's a request to that matter be put on a future agenda. Sounds like it should be the next agenda. Correct. And so we're going to move on to March 24. So with that, I will now adjourn this meeting to our next regularly scheduled meeting on March 24, 22, starting at 7pm. Thank you, everyone. Thank you staff for all your hard work in making this a great city to live in and visit. Thank you, everyone. Be kind to yourself and be kind to others. Good night, everyone. All right. Bye-bye. And walk your dogs. Goodbye.