What is up everybody welcome back you guys in this video I'm going to simply walk you through a conversions at I'm going to take you from beginning to end. After this you're not going to need to ever look up another YouTube video or freakin higher another coach to teach you this I'm going to teach it to run it from a to z right now this is a conversions at okay so when you're over here in your Facebook page you click on create. You can be in your business page you can be on your personal page whatever just come up here create click on add. And I'll take you straight to this part right here which is your ads manager if you're on your dashboard all you're going to do is click on that green button. That says create right there in the left and you'll bring you straight to this page right here this a page you want to bookmark for sure.  Now let me let me be very clear here I want to kind of teach you as I'm as I'm documenting as I'm just day in the life of running ads for clients and helping out friends and all the above. I just simply document what I'm doing and just try to teach you something at the same time. So here's where here's where I literally believe most and I would say 99% drop the ball when it comes to running any type of Facebook ad now here's the deal. I'm also convinced that the majority of people that are running whether it's a Facebook ad an Instagram ad a Google ad a YouTube ad it doesn't even matter dude. When it comes to any business owner running ads right and let me even take it further. Any ad like offline, like a freaking commercial radio ad, whatever like 99.9999% of every business owner that is running paid advertising is looking to accomplish one goal. And normally that's that's to capture information it's not just brand awareness Coca Cola. They have the money to run a freaking billion dollar commercial at the Super Bowl halftime for brand awareness, but most businesses like you and I hell no we don't have a budget for just damn brand awareness if I'm going to run an ad I need to capture a lead right how many of you guys are in that category where the type of business you're running requires a lead, the capturing of information name email lead, name phone number lead. How many of you are in that business comment below if you're in that type of business where you deal with clients. You're looking to capture information in the form of a lead. Just so you can, you know, get your feet wet, break bread, build relationships, nurture a list, get contacts, right leads, right get interested people that are that are that are possibly looking into what you're you know what you have to you know product service whatever the hell you're doing man. But my point is is that I truly believe that most are looking 99% are looking to do one thing and that's to capture a lead bottom line or make a cell right if you need me to click here. Click there to take me there and taking you there required given up my information name email or given up a credit card. Right. Those of you that are pushing e commerce products selling physical products online, you're getting me to purchase something right. That's a transaction man that's powerful that is an objective if you're looking to sell a product or even a service. And you're driving traffic online to click and if there's a transaction that is an objective. That's an objective right. So for those of you that are not selling physical products on us on a website store. For example, I'm willing to bet that the majority of you guys getting this video are in the lead business of dealing with possibly clients.  Maybe you're a real estate agent and you have a listing or an open house that you need to tell potential clients about insurance agent yoga studio gym, local restaurant. It does not matter local dry cleaner, whatever man. When it comes to trying to try to try to run these ads to this day since 2016 I've spoken to thousands of business owners. And again, 99% of them are looking for that they're looking to capture lead or they're looking to make a cell bottom line. So when I ask them what type of Facebook ads are they running or what have they done in the past as far as advertising online. And the majority of them. In fact, all of them. I've spoken to thousands to this day since 2016 on this exact topic of social media marketing and Facebook advertising. Okay. And so the majority of people that will actually say yeah David I ran ads. Not one has has told me they've been consistent ever I've never spoken to a business owner where they said yeah David we ran ads for the past nine months and here are our results. I've never heard one client say yeah David I ran a I ran a Facebook ad I ran an Instagram ad or I ran a YouTube ad. I haven't had one person out of thousands say David I run ads every day and I've been running every day for the past three months. I haven't had one person say three months two months or even a month. A month, which is four weeks. I've yet to even speak to a freaking potential client man that has that has ran ads for at least four weeks in a row, very few very few and if and those are clients that I work with. Shout out to Jill. In this case that's who I'm helping right here Jill, shout out to Jill crushing it here in San Diego local realtor been in the game forever. In fact, I'll link her page right below I'm helping her run this ad right now. And so, these types of businesses lead capture, looking at looking to get people to schedule a call with you are looking people looking for people to, to, to give information to in the form of a PDF or or in the form of the of a video. Right. I'm going to exchange information for information right. This is where most get it wrong most get it wrong is that they're not consistent I've yet to meet one person that is consistent with running paid traffic. And then number two, I've yet to meet one person who actually runs the correct objective. This is where I see people get stumped all the time man. This is just from personal experience this is just for me talking to people right I'm in the I'm in the market I'm in the trenches every damn day. I'm talking to local business owners I'm talking to a lot of real estate agents, and really helping them helping them narrow it in and really show how basic this stuff really is. This is where it starts man.  You want to be running it from a computer. Don't try boosting a post from your cell phone it's it's not the same at all.  That's going to bring you straight here bookmark this page right here. This is where you want to be. Okay, this is the setup. There's three steps. I call them three pillars. I just freaking made it up. The campaign step one, the ad set step two, and then the ad step three. Okay, each one plays a very, very important role. And again what I'm saying is that the majority of people that I've ever spoke to, when it comes to my niche right when it comes to the people that I'm looking to serve. When it comes to a specific very, you know, small niche. I just found that majority of them start off with the wrong objective. Again, there's a reason why I told you that long winded story about 99% of us are looking for leads. That's the objective leads. But but we're over here running a video view ad. Right, we got videos like over here Jill. Right, she got videos we're over here doing videos running Facebook ads on videos. But because of video we're over here running video views because we're thinking oh dang, I want I want so many people to watch my video you would think that logically right that'd be the most obvious thing yeah hell yeah I want thousands of people to view it. Okay, so if we go with video views. That's exactly what we're going to do. Well, that's exactly what we're going to get this couldn't be as this couldn't be more specific than than what it is this right here is specific. You want thousands of people to view your video. Okay, David, video views, 9000 people will view your video based on your budget, but don't hold your breath on any leads coming in. Right that. And again, if we're 99% online looking to generate leads looking to make cells looking to generate appointments. Right, if we're looking to bring people to one page to capture information planning page right. And we're running video ads every week on Facebook we're running video ads every week on Instagram we're running video ads every week on freaking YouTube right. And we're doing we're even doing the video views that's exactly what you're going to be getting you're going to be getting video views and I'm sorry but video views I cannot cash can't cash video views. I can't even cash engagement. So as you start to as you're in the newsfeed and you come across post ads sponsored posts right sponsored ads in the newsfeed. Let's take a look. As we scroll through the newsfeed just kind of seeing what our friends are up to and and and seeing what everyone's doing what's up Todd shot to Todd. And then all of a sudden we come across a sponsored ad. Okay, all of a sudden we come across a sponsored ad this right here. Perfect. I'm telling you guys I didn't plan this I did not plan this this is just day in the life. I'm just recording what the hell I'm doing for people right helping them right bringing value and just trying to document teach some of you guys out there. I couldn't have planned this any better. This is I first of all, I've never seen them be very transparent I've never seen this page before I never seen this ad before. This is a perfect example of an engagement ad. This business this page call how to Tuka or whatever, right. This person is running engagement ads now they could totally be running a conversion out on it. They could totally be running a traffic add on it they could be totally, you know running a freaking lead generation add on it. They're sure for sure without a shadow of a doubt they're running engagement and and and how do you know that because of all the engagement this is a sponsored ad right you don't get that just by posting organically.  It doesn't just happen randomly right randomly not at all even if it is a freaking super popular musician who's been an artist for 97 years, even that it's not that crazy pop it is popular but it. No dude you get that number by by by paying for it. Okay, and that right there is a perfect example of an engagement ads so if you're running an ad and you and you want to keep people on Facebook. You reply to all the comments that's why I don't run engagement ads because I don't want to micromanage this. I don't and and and you're micromanaging it because you're replying to all the comments.  Right. You're replying to 1.6,000 comments and I don't care if it's not a question comment, you still better reply. If they just say something random, you reply you reply to everything that's what I'd be doing. You're paying for it. First of all, you're paying to run the engagement ad you're getting all this all this activity regardless, but to keep it in the pipeline and to keep the algorithm crushing it for you, you reply to the damn comments you reply. And you keep it you keep it real and you just you love on these people man you love on these people.  All press bad press good press all presses good press man you guys know this. All of it's good press so just reply it's all good man you're running this as an ad. It's not a it's not a random post that's engagement now again I can't cash engagement. Because look over 4000 people shared it again if I'm a local business owner. That's a lot of love because I'm pain because I'm paying for it and I'm running this as if I am a local business owner I'm running that directly to my local area. But all these all let's just let's just go with the shares, the 4000 shares. Those are people who are all seen it in my local area let's say I'm running an ad to my local area that's a lot of money that you would have spent the reason why they have these many these many shares and comments and likes is because. Number two two reasons number one they've been running it for a while for sure that does not happen overnight and if that does happen overnight you're spending about 200 bucks a day in ad budget. Bottom line, if that would happen overnight you're doing it at about 200 bucks a day. Let's say you're not spending 200 bucks a day. So you've been running that at 10 bucks a day for a while to get to these numbers you've been running it for a couple weeks for sure for sure for sure. But but at the same time it's like if you're a local business owner, those shares are most likely going to be everywhere. There are going to be people from all over the country because everyone's sharing it and everyone's all over the place. Even when you're targeting your local area again the local business owner, even when you're targeting your local area. These people that are seen it in the local area have friends on their friends lists that live all over the place. So you're getting you're getting nationwide and maybe even global exposure if you're a local business owner. That's not exactly the best strategy, especially if it's going to cost you a pretty penny that's not an ad that he turned on for 15 bucks and boosted it for four days. And he put some money or she this business call call call put some money into this ad for sure. Now again this type of stuff goes goes it's in my professional opinion it's worth it to run an engagement ad. When you have a e-commerce product for example or maybe an affiliate marketing offer where where where you just where you can have you can have maybe a link look order here. Boom he's taking me straight there right he's taking me straight there. No learn more down here because he has he has the link right here and if I click the image it takes me there as well. But again this has to be look it for sure it's a piece of art. This the reason why this engagement ad makes sense in his case is because it's again. It's a product it's a website it's a physical product it's a global opportunity anyone on the planet connected to the internet right now can buy this freakin frame. That's very different than a local business owner if you're only dealing with clients or customers in your backyard your your your targeting is very limit limited limited that's why you have to be running Facebook ads. But again in this in this case it makes sense to do an engagement just giving you the rundown on these different dammit you know these are Jeff objectives. That's what this is all about. I'm just taking you the long detour routing and excuse me but this stuff just fires me up. I want you guys to get these basics because this will work when you're nationwide or global business and this engagement does not work when you're a local business owner. It just doesn't you don't need to because what we need is leads man that's what that's what this is all about brand awareness reach app installs video views is not going to get me leads Cadillac sells. Yes get me sells store traffic yes maybe get me sells but but but what we run is we run conversions conversions now you can go what who goes lead generation and who goes messages. The people who go lead generation and go messages. Again we're looking to capture leads 99% of us right now they're seeing this freaking video are looking to capture a lead you're selling something. Right.  Most of us right here man are looking to capture leads so you can do it under lead generation and or messages. You want to run these when you don't have a landing page so if you don't have a page a web page not a website you need a landing page I use Karcher for everything there's a 14 day trial right below. You can activate a 14 day trial profit with Karcher dot online. Set up a 14 day trial because here's what I'm going to do I'm going to give you this funnel but we'll talk about that on another video I'm going to give you this one. But but but this is just a landing page okay if we're running ads to to to some type of offer. You can do it lead generation you can do it messages but that's when you just have to have other softwares in place. For example lead generation you have to have your you have Facebook and then and then your with lead generation you're able to use Facebook lead form so now I don't need my own form I don't need my own landing page I can use Facebook. Landing page and that's their online form right that Facebook provides that's that's lead generation. The only thing about that is that is now I have to integrate a third party tool which is called Zapier Z a P I E R that's a tool that allows the two softwares to communicate software number one Facebook and then software number two my email auto responder.  Just that alone is the reason why don't do lead generation I don't want a Zapier you know have to pay for that every month. And then I don't want a separate email auto responder that I have to pay for every month as well. When I could just get all that in one and also have landing pages and have all the advantages that that I can set up under conversions and running those types of objective as conversions when a landing page is is is is available if I have a landing page so the landing page. That's the 14 day trial profit with cartridge dot online or click the link below. Activate a 14 day trial and then and then and then just send me a message all all freaking you in fact there's a share code right below. I'll just include the share code in this video right here. This right here is what is what I'm working with with Jill. Okay, simple landing page so we're running conversion ads to a landing page. Okay now why are we doing that and not lead generation and using Facebook's because number one I need an email auto responder no matter what right no matter what and then and then number two. I want my email auto responder to be able to send out a PDF while I'm sleeping like I want to be able to automate that like I don't want to have to physically do anything I don't want to have to physically lift a finger I don't want to have to download and lead off of Facebook upload it to my my MailChimp. I don't want to have to pay for a Zapier and integrate that there's just too much going on just to just to be able to extract that lead or or make sure that that lead is in a correct CRM where there's a email auto responder set up and I can nurture this list that's what it's all about and lead generation you just need multiple steps to try to make that happen you need multiple softwares to make that happen when I could just do. Cartra for all my pages from all my email automation for all my for all my funnels just there's there's a ton more advantages that I can that I can that I'm going to need I'm going to need not I'm going to need an online calendar. I'm going to need an email auto responder I'm going to need landing pages those are mainly the three and I get all that in in this one software. So again it's only software is only only needed when you guys are running conversion ads. Okay this is where I just truly believe in and I'll end this part of the video here. This is where I see most of you guys get it wrong though the ones you want to go with is is conversion the one you want to go with is conversions. Okay, it's not any of these ones not lead generation it's not messages messages is when you have a software like many chat. Some of you guys are familiar with many chat. This is a automated tool like like like texting whatever but all through Facebook Messenger so this is amazing and so many different ways. I've been using it a lot more and I and I don't and that's mainly because I focus on email automation. I focus on taking people to a landing page and capturing the lead here and then putting that lead in an email auto responder which is which is my cartridge so that fortunate trial. It's for your landing pages your email automation and your online calendar. That's what's going to be needed for most of us that are in this type of a business right dealing with clients looking to get people you know the schedule calls. The landing pages email automation and freakin and your online calendar. That's what this software allows me to do. So activate a 14 day trial. You'll be able to import this share code the share codes right below message me will jump on a call I'll teach you to do it all I'll help you get off to a fast start but this is required this is needed. When running landing page software and again these messages would be for many chat which you guys can look into many time I think many times super super cool. It's the chat bot on your Facebook business page. And so you can automate this and have it do a lot of cool things. When people are messaging you and automate it automate create create similar funnels but through message automation which is super freakin amazing. So shout out to many chat I like many chat but that's for these types of message that's for these types of objective ads I should say messages okay. So we don't mess with any of that man because again I need a landing page I need an online calendar I need freakin email automation. And so with that again you guys once all those three tools are in place. And again, if it's not culture you're going to have multiple softwares that you end up using to have the same on what you can do with with culture under one umbrella. But but here's the deal. Here's the deal let's go back to it this is the landing page right here. Many chats right there. This is the objective right here conversions okay so now if you're in real estate or if you're in any of the.  You're an insurance agent. You're into elections and politics, whatever the heck you're trying to promote, you must check this box okay or else it will. Your ad will get rejected so in this case it's housing so I'm going to check that box and here's what we did first you guys. This is always the most important this is step one. What you want to do especially on a video mainly video images you don't have to do it this way on images but but for sure video. upload it and post it on your business page first okay this is step one is putting it on the page first writing out the exact verbiage.  Forget about trying to post every damn day on all these other platforms when 99% of these people that follow us live across the country forget about that. We're going to focus on running weekly ads directly to your local area and we're going to run it to a offer we're going to run it to a simple landing page. The offer is to give away a simple PDF a seller guide, if you will. Put this in your business perspective put put your business hat on restaurant that could easily be a coupon yoga studio that can easily be a seven day pass Jim 14 day trial whatever this this this strategy applies for everything this in this case happens happens before real estate agent. Shout out to my friend Jill but all she's doing is running and I'm going to show you we're going to walk through it right now I'm going to set up the entire ad right in front of you right now you guys. But I had I said Jill look I'm going to take care of everything on the back end I'm going to take care of your culture account. I'm going to take care of your ad I'm going to help you right but all I need from you is to post one video per week. That's as simple as it can get you guys and once you start doing that then then then she'll start really crushing it and maybe putting out more but but keeping it simple and getting in a good habit of one per week. Whether you're doing this for a client or whether whether it's for you. Right like if you've been following me on my YouTube channel I've been putting out a video every freaking day since December 1 of 2019. So depend on when you're watching this if you're catching this in 2020 now you some of you going to catch it in 2021. Some of you going to catch it in 2022 2324 whatever 25 but if you're catching this video in 2020. I've literally put up a video every single day on this channel since December 1 of 2019. So when I advise my clients to pull one up every week I say that's your only job like that's as simple as it's going to get like I just need you if you can do this.  She's been that one she's that 1% she's been consistent for the past for the past four weeks. This is video number four she's been consistent and I'm going to help her run this specific one right here. She's been consistent her whole objective is to focus all of her energy all of her content all of her resources. All of her knowledge all of her posting. Well you guys are trying to go Instagram live while you guys are trying to post on LinkedIn. Some of you guys may have a YouTube channel shout out to every single one of you that have subscribed to my channel if you're getting value. Can you please click like can you just drop me a like please just click like dude if you're dropping if you're picking up what I'm dropping click like please support my channel man because I'm keeping it as real as it as it gets. This right here is what it takes not posting again shout out to every single one of you that subscribe to my channel but if I was a local business owner I'd be screwed. If I wasn't running an ad targeting my local area where that's all my clientele and customers. I'm screwed if I was depending on my YouTube subscribers to freaking make money right.  So if I was selling real estate or if I was a local dry cleaner or if I was a local restaurant. Why in the hell would I be posting on all these different platforms when 99% of all of them are going to live across the country. Right. So so shout out to Jill she gets it she's like David you're right all my business is in San Diego. I've been operating in San Diego for freaking 15 years I crushed it in San Diego for 15 years. She's all social media is cool but social media brings me a bunch of people from all over the place I need to focus on my area I said Jill here's how we're going to do it. And so now we're a few weeks in she is doing videos educating people on the process of selling. Okay, educating people on the process of selling and and and and and having the objective of capturing a lead, a lead of someone that starts to resonate with her content. Someone who lives down the street literally we're running targeted ads to to one city right. So as they continue to see her in video form these are people who live down the street these are people were targeting in her local area. She's giving value value value and focused on one topic. That's the process of selling that's what you guys want to do when you come over here and start running these weekly ads focus on one topic and again whatever business you may be in. You know apply this to your business but in the real estate sense. There's so many things you could talk about man you could talk about foreclosures you could talk about short sales. You could talk about bankruptcies you could talk about FICO scores you could talk about debt to income ratio. You could talk about the importance of the last two years of your tax returns and your w twos and your income and having approved documents and in the process of speaking with the lender and help. You could talk about so many different things in real estate right. Focus on one. So when it comes to Facebook ads what you want to do is you want to focus on one and the two that you actually want to pick from is either the process. You're going to start doing a short form video and teaching people the process of buying a home or you're going to constantly do a weekly video targeting your local area talking about the process of selling a home pick one. It's not both and it's not all the above. No it's one focus on one because that allows you to be able to create content naturally because you're fired up about listings or maybe you're fired up about helping people buy their first home. Right. That's you maybe you're that buyer's agent. We were just fires you up to hand those keys over it just fires you up to freaking help people purchase a home right. Talk about that. Talk about one talk about that one because it's going to make it easy for you. You're going to be fired up about it and I'm telling you one per week is all it takes. So she's been doing that and what we're doing is we're driving the click. So at the end of her of her texts or no none not or and right and at the end of her video. So at the bottom of her texts click the learn more button to receive your free home selling guide for 2020. She's also saying that at the end of the video. Okay. That's the call to action in the video and it's a call to action up here. So what we're going to do is we're going to we posted it here right now I'm going to come into the ads manager. I'm going to click create. I'm going to click add and that's going to take me straight over here right now. This is the setup. I'm going with housing. I'm going with conversions because I have a landing page. Now here's a deal. If you haven't set up a custom conversion you have to watch the video in the description. And if you're catching this via email. I'll link the video below. You have to watch that video first. You have to set up a custom conversion. Actually you know what? There's three. I'll link. I think I think I talk about this in one specific video. I think I talk about all three and one. And if not, I'll link them all anyways. I'll link them all below this this email as well. But what you have to do first three things jot this down real quick jot this down. Okay. Jot jot this down. The three things you have to install your Facebook pixel. Step one. Step two, you have to create a custom audience. Step two, and that's based that audience is based on the landing page and that audience is based on the thank you page. That's number two, you have to you have to create a Facebook custom audience. Okay. And then number three, you have to set up a Facebook custom conversion. I'll link those below.   I blew my freaking budget. I spent all $75 and blah, blah, blah. And you know what I mean? Like, dude, I hear it all and I truly believe because you don't have none of this setup. The back end is the most important. No one, no one pays attention to the back end. They think we can just come here and boost a post. Okay. But there's a few steps that you have to do, man. If you're really looking to go all in, which I'm encouraging you guys to go all in and run these types of ads. If you're that type of business looking to capture lead, you know, schedule an appointment or even make a self conversions, you know, we'll be very, very good for you. Housing in this case again, so I'm going to scroll down. We're going to go conversions and we're going to go video, video ad number four, I think it is for her. And then what we're going to do, we're only doing, we're only doing one city. So I'm not doing CBO. If we were doing nationwide, again, if we were a nationwide business, if we were a global, you know, just, just organization or company where we're selling stuff on a website. I'm selling a pair of shoes. I'm selling hats. I'm selling freaking shirts, whatever, like a physical product, right? Then, then, then again, targeting and crazy ad sets, ad sets. You know, we're targeting everyone. We're targeting global. We're targeting worldwide. We're targeting maybe even just our entire country. That's when you need more, that's when, that's when CBO makes the most sense and you need more multiple ad sets. But in this case, I'm running one ad set really. I'm running, I'm targeting one city and I'm targeting everyone. Like, so it's like, so in this case, real estate, conversions ad CBO is not going to be necessary. So we're going to go to the next step. This is the next step. This is the second pillar. This is the ad set. Okay. So again, that's why the pixel, your custom audience and your custom conversion need to be set up first. Okay. Before you get to this step. So as I come here, okay. As I come here, I can, I can title this US or I'm going to go SD, SD 18 plus conversion, conversion ad. Now, as I come here, you notice right here, the dot is green. The, the, the, the custom conversion is there by default. Sometimes it's not there. Sometimes it's going to be blank and it'll be red. Right. Sometimes it'll be like this. You'll come here and boom, it's red. And then you're like, dang, what's going on? Right. But all you got to do is click. See the dropdown. Look for the green, your custom conversion. Look, I set this up. Right. This custom conversion needs to be lit green. Or else you're not running, running the ad. Okay. So make sure you set up the custom conversion. Make sure you set the pixel and, and while you're at it, set up your, your Facebook custom audience that those links are in the description. Watch that video first. Okay. These red ones inactive don't, don't, don't bother with any of those. Don't, don't worry about any of those. Just go with that green one. Go with that green one. Yours might say leads. If you didn't set up a custom conversion. If you did not set up a custom, custom conversion, but your Facebook pixel is on that page. Then, then, then it may say leads right here. Okay. If you didn't customize it, but in this case, again, I customized it. It's a custom conversion. I titled it. Seller guide leads. Right. So I'm telling Facebook, Hey man, my, my objective is to not just get them to my landing page. Right. This is really ninja stuff. You guys. Again, if you're looking to capture a lead, if you haven't done this, this is the reason why. Okay. So the goal with conversions is not to get them to my landing page. The goal is to get them to my thank you page. Okay. Get them to my thank you page and, and, and, and, and so they click here. They opt in. They click the yellow button and boom, they go to the landing page. Right. That's what I told Facebook. That's the link. That's the link that is linked to this right here. Seller guide leads. Seller guide leads. That is the link right there. Okay. So that's my thank you page. That's what I'm telling Facebook. Hey man, get me people to that page right there. And so I'm going to scroll down. I'm not going to use dynamic creative. No offer audience. Custom audiences. This is where I can retarget any previous audiences. That I set up. So special ad custom audience. We have seller guide leads. You always want to exclude those seller guide leads. Okay. So leads leads. How do we even know it's a lead? Because that person landed on your thank you page. How does Facebook know that? Because you set up that thank you page, the URL, you set it up under a custom conversion and you set it up under a custom audience. That's how Facebook knows it. And because you customize it, you're able to title it. So that's what I'm telling Facebook. That's what I'm telling Facebook. So it's a custom audience. That's how Facebook knows it. And because you customize it, you're able to title it. Seller guide leads. So, so people who land on that page are accounted for. And you start to see that metric inside of Facebook. So, so because it's a custom audience, because it's a custom conversion, but for sure, because it's a custom audience. Facebook tracks it. Right. Now as I go and continue to run ads, right. So, so in this case, those that have already done that, I want to make sure I exclude them. So I'll come over here and I'll click exclude. And then I'll click and then I'll go to that audience. Seller guide leads. Now not a whole lot of leads have came in. That's why, you know, I'm over here helping with helping with this, this fourth one. But now everything is in line. Now we got these, these custom audiences. Now we got these custom audiences. Now we got these custom audiences. Now we got these custom audiences. Now we got these custom audiences. The pixel is firing on all pages. And now, now her, her ads manager is, is, is set to go. But that's, that's an audience as that pixel. And as that audience starts to grow, leads start to opt in this audience will start to grow. And I'll be for sure excluding them from future ads. Right. Anything, anything as far as like, look, intro video, I can retarget them for sure. And I'll be for sure excluding them from future ads. Right. Anything, anything as far as like. I can, I can re-target them for sure. I'll retarget those. Seller guide. Yeah, it's fewer. Yeah. This audience is ex, this audience is excluded in your ad set. Including it will remove it as an excluded audience. Including it will remove it as an excluded audience? That's fine. Okay. Okay. Because it's not that big. United States, I'm going to go local and I'm going to go one single city, people living in or recently in. I'm going to go people living in this location and I'm going to go San Diego and always go with the state, right? San Diego, California. Don't go with San Diego, DMA or anything like that. Always make sure it's or Rancho San Diego like actually if you're farming a specific area, yeah you can do that but but to tell you the truth what you want to do is you don't even want to worry about zip codes. You don't want to worry about a physical address and trying to map out a radius around that address. You want to try to just focus on your city because you're dependent especially in housing like especially California like Facebook is is is flagging so much stuff when it comes to privacy and freaking data where it's like dude you you don't you don't want to be narrow like try to be as wide as possible and then let Facebook's data crunch the data let Facebook's algorithm let Facebook's machine crunch the data and find your find your find your ideal audience right and that's what it's all about so if you if you come in broad at least at least put a freaking drop a pin right you drop a pin and boom that whole area so for example I'm dropping a pin on the city I'm not dropping the pin on a zip code which in real estate a lot of people would right you would you would you farm a certain zip code and you just you know crush properties there but in this case you want to focus on the city you want to focus on the city and this number up here should should change as you go sometimes it doesn't but I don't even worry about this number over here don't even worry about that just make sure that you're met make sure everything is set up correctly and as long as there's enough people in that in that city which I know for a fact there's millions of people in San Diego so I'm not even concerned about this reach over here now that'll work itself out age I can no longer change age because I went with housing so let me let me go back over here housing okay so that's that's that's checked it should have not allowed me to change the age but that's fine I'll just keep it going keep it going keep it going keep that there people live in this location see this age right here I'm not supposed to change but it's actually see it's not even letting me gotcha okay gotcha okay detail targeting I'll leave that language I'll leave that go down placements automatic placements I'm going to leave it on automatic placements I'm not going to manually place at all I'm gonna let Facebook's algorithm do its job and and find me that that lead I'm not gonna go a daily budget I'm gonna go at lifetime budget same exact dollar amount just shifting shifting it you know and how it's spent so if you're running you know 10 bucks a day for seven days there's 70 bucks if you're running 10 bucks a day for freaking 15 days there's 150 bucks right so that's what I'm gonna do in this case I'm gonna run I'm gonna run lifetime 150 and I'm actually gonna run it for I'm gonna run and let's set a starting end date so I'm gonna run it for today's the 17th I'm gonna run it for the 18th and I'm gonna go sit when it comes to an ad like this I'll normally start it at 6 a.m. local time and I'll end it at that same time but let me just change the date okay so I'll run it for the next the next 10 days let's go um we're gonna go we're gonna go 18th we're gonna go 18th to the 31st we're gonna run this one out for the rest of the for the rest of the month okay we're gonna run this out for the rest of the month that's the lifetime budget target expansion is not available using that's fine okay we'll hit continue and then this is the last and final step this is the third pillar okay so this is where we all where we still the deal and and and and it's game time okay so default name conversions you can name that whatever you want name it name it the what I would do is I would name this the video you know whatever that video is this just allows you to look at everything on the dashboard which I'll show you and it just allows you to see from a glance what campaign that is what added is what freaking targeting you know I mean what was I targeting 18 to 25 was I targeting everyone was I targeting you know this city was I targeting that city what you know I mean that's what you can do in brief descriptions in the title okay so in this in this case I'm gonna put video video number four conversions coming from that business page and then I scroll down and I'm gonna go use existing post right there so I'm gonna use existing post cuz remember we posted it on the page first right so now we use existing post and then all we're gonna do is we're gonna come down here and we're gonna click on select post and here's um here's just FYI you know some food for thought as well sometimes very very few times but but it does happen and and and and if it does happen to you I'm gonna show you how to get out of it but let me let me show you so as you come over here and hit select post sometimes you may not see that video up here okay I'm going existing post I'm going video right sometimes you may not see that video up here so so in this case it's right here it's it's this one right here but if it wasn't there here's what you want to do if that video wasn't there you're gonna come to the video you're gonna click on it and you're gonna open it up so go ahead and click it again let it let it open up let it take the page just like this and boom and do this from a computer you guys don't try to do this from your cell phone don't try to do it from your cell phone do it from a computer super simple you open up the video like this right here at the top you'll see these digits okay I'm gonna copy that I'm gonna bring it over here and I'm gonna click on enter post ID so if I didn't see it in when I selected a post and see it in the drop down then I would have simply grabbed these digits at the top and entered it in right here on the post ID enter post ID and then boom they would have found it I would have clicked on it and then boom it will look just like this so that's just a little side note okay now we're gonna scroll down scroll down scroll down scroll down and this right here is where we add button okay this is going to be the link to our landing page now if you can if you can if you notice up here I got all these random characters okay that all that is that's actually a Facebook code so depending on where you're coming to from the page that platform will have some type of random code which is no big deal at all but that's how a lot of it is tracked it could have been it could have been for for freaking YouTube it could be on Instagram it could be wherever it could be on on Google ad placement it could be wherever if someone clicks on your link and they come over to your page that's tracked somehow some way from that platform okay so that if you see this random random random random digit you can delete that because this is the link I need so in this particular case I needed to delete all that and get the root URL and that's what I'm going to put over here so right here where it says add button I'm gonna click on that I'm gonna paste in that URL I'm gonna leave it at learn more there's a few different ones that that you can choose from get quote get showtime the most clicked on this is a Facebook you know case study the most that's clicked on is learn more so you always want to go and learn more okay update post and that is it you guys that is it that is how you set up a Facebook conversions ad and again in closing who's running conversion ads those that are looking to make a sell online or those which which is taking them to an e-commerce product right a physical product buying a hat buying a shirt buying a bag buying buying a pair of shoes most buying Amazon buying something on Walmart comm buying something on eBay when you're when we're buying physical products like that that right there is is an objective I'm looking to make a sell so those that are looking to run conversion ads we come down here you guys we hit confirm and we're good brings you to the dashboard and everything is ready to go but but it's conversion ads we found one error please fix the error targeting expansion is not available okay so let's go back I'm glad this happened target expansion is not available for that let's go back to people living in this location detailed targeting will go off so let's just go detailed targeting will go you know what let's go let's and we won't let's see if we can get okay so less lifetime let's see if we can get past this now and I think it's because manual it's it's automatic placements that's what that error is about which I'll fix okay so to resolve this issue and finish creating your campaign please remove your targeting expansion selection and I think that's because we went automatic placements let's go let's go to detail got that we got 15 miles got that let's let's get out of let's get out of automatic and we're gonna just we'll just manually get rid of these other ones okay so I wanted to go automatic placement but we're not after all we're gonna go we're gonna go manual and we're gonna just simply get out of we're gonna get out of we're gonna get out of where to go in stream we're gonna get out of in stream and then we'll leave it as this perfect okay so let's finalize this perfect and we are good that is your conversion ad you guys and that's you'll be in review for a few up to a few hours in fact you'll see so these three steps these three pillars that we just went through that's these tabs at the top campaign look I titled it that when you click on the second pillar which is the second tab look SD 18 conventional or conversions ad I titled that right so as I'm in here in the dashboard I can I can I can look at everything at a glance and see you know how how everything's performing I can click on this third tab the third pillar and there goes my video for conversions right I want to be able to describe it right a brief description now what you want to do also to take it up a notch is click on columns right here performance and scroll down to customize columns in here you should be able to to take away a few of the a few of these results or a few of these metrics that are not necessarily as important three second video plays not really important video percentage watched I don't really care about that right now video average play time doesn't really matter ends amount spent conversion rate ranking I don't need that right now quality ranking I don't care about any of that we have we have good content right it's just a simple video educating people right my objective is to capture leads now obviously other metrics will play a part and you'll you'll want to look at you know certain you know data points and say okay dang are people even filling this content right you got to look at the obvious you got to go with the flow but at the same time I'm looking to capture lead I'll know all that if leads are not coming in right I don't want to overwhelm myself with all this other data that's not even necessary I don't even need to see it last significant edit don't care add set name bid strategy budget results will take away results because I'm looking to just add my own result which is my custom conversion and I'll check for that right now but in here I'm deleting those cost per result I can get rid of that too once I get once I once I transfer my custom conversion link clicks I'll leave I'll leave link clicks amount spent cost per result so here's what I'm gonna do I'm gonna click on custom conversions and there goes my actually let's go let's go back again custom conversions and there goes my custom conversion that top one was obviously deleted but it's this one right here this second one I want total and I want cost okay now those are added to my metrics over here so it's these two right here I'm gonna take it I'm gonna drag it to the top I'm gonna drag it to the top and I'm gonna drop it I'm gonna take this bottom one drag it to the top let's go to let's drop it right below the first one okay so add name seller guide leads cost per seller guide so look results I can get rid of results because that's that's the cost per seller guide lead and then the seller guide lead so the results is the seller guide leads when it comes to cost per result I'll get rid of this one because that's the cost per seller guide leads I have my own metric I titled it I customized it cost per seller guide leads I can get rid of cost per result down there so ends schedule link clicks will leave the rest okay perfect so now what I can do they can come over here to the very bottom bottom left I can save as a preset and I'm gonna save this one under seller guide seller guide campaign bam and then I'm gonna apply and now look at my dashboard bam seller guide leads cost per seller guide of course I can have other custom conversions set up but that's all I need per campaign and and and so that's that's what we're running with you guys that's a weekly strategy it's a new video put this in your business perspective right there's so many things you guys could talk about when it comes to your line of work what I'm what I'm stressing on and what I'm encouraging you on is that it's to talk about one thing if you can if you can again in this case real estate agent I'm either gonna focus on educating the end consumer via short form video on the topic of buying real estate or I'm gonna educate them on the process of selling real estate and in order to get someone's attention and in order to get someone's information I'm gonna give them my time I'm gonna give them my knowledge in the form of video marketing I'm gonna target my local area and I'm also gonna get them over to my page where I'm giving them a free download educating them on everything I talked about in the video you guys when you can do that weekly and you can get hundreds of people that live in your local backyard into your funnel onto your email auto responder where you're now sending out automated emails automated emails are now going out on your behalf getting people who downloaded your free seller guide to schedule calls that's email automation that's a whole another video but you guys need to get up on it man these this landing page software conversion ads we need to get on it okay that's what it's all about that's how you're gonna capture leads in 2020 and and and beyond on social media niche niche down your targeting run ads to your audiences and give them something of value in exchange for their information and you'll fill this pipeline faster than you possibly can fill it by by running conversion ads to your offer alright guys so hopefully that helped if you felt any value come into your brain at all if you felt it if you freaking picked up what I've been dropping for the past I don't know how long give me a like man subscribe to the channel comment below let me know where you guys are coming from and let me know how I can bring value to what you got going on online alright guys over now I'll see in the next video