Good morning everybody. Welcome to this webinar with Prague City University. My name is Mark Huntington. I'm the founder of an organisation called A Star Future and we've been working with PCU and Prague College as it was for about 15 years now, trying to increase the number of students that they get from the UK. Today we're going to talk a little bit about what they have to offer to students at international schools in Spain and before Natasha who's the director of admissions gives a presentation, I'd just very briefly like to introduce Martin Wigert who is working with us as a consultant in Spain with international students so that's the reason he's here with us today but absolutely the person you need to hear from is Natasha so I'm going to throw over to her straight away to get stuck into an introduction at PCU. Thank you very much Mark. Good morning everybody. I should be able to see my screen now. There we are. Yes, good morning everybody. Thank you for joining us today. My name is Natasha and I've been working with Prague City University for five years now. During the course of the presentation I'd like to give you an overview of who we are and what we offer and specifically why we might be a suitable destination for students joining us from international schools from within Spain, Europe and indeed globally as well. As you will hear we are the British University in Prague but what makes us different to other universities in the UK is the approach that we take to learning and the environment that we offer within our university. So the first thing I think to note that's important for students coming from international schools that it's a very great place for a natural transition into the university environment because many of our students are coming from all around the world so not only are we welcoming students from who have studied in Czech and in local high schools also in some of the local international schools within Prague and the Czech Republic but then also further afield as well. So many of our students actually choose Prague as their study destination and it's the first time perhaps they're living in the country so it's very commonplace that the students will be with other students who have moved abroad for their studies and for that reason the university is very well equipped to welcome them as you will hear as we go through the presentation. The other thing that attracts students to us is that they want the European experience and that they want to study in English and particularly they want a British degree which is what we're offering so if students study with us then they will graduate at the bachelor's and master's level with a degree from Teesside University England. We also offer foundation programs which are accredited by Pearson as well so we're following the British system right through. We also offer Czech degrees and diplomas at the moment that's within our school of education I'll introduce you to the schools and programs that we offer shortly but in the medium to long term we are planning on offering dual Czech and British degrees but for now our Czech degrees sit within our school of education. The approach that we have to learning is very practical and we really want students to take on a real-world life experience and be prepared for employment and some of our students do go on to careers in academia but for many they're really looking to launch their global career actually and that international environment that we offer is one of the things that our students cite as being the thing that actually gets them their first job they're used to that multicultural environment so of course for students like I mentioned coming from international schools they're typically already familiar with that environment so they transition very smoothly in. English is also the common language of the university and I think in terms of our approach to this practical teaching and that we have in the teaching style it's done in very small class sizes so you probably hear many universities say that but in our case it's really anywhere between sort of 12 to 20 students in a class which at the university degree level it's quite unusual to find so we feel that means that we can offer a personal approach to students they can get feedback on their work more readily and it actually really helps them to thrive as well so it's really a community feel in terms of the university that we're offering. I'd like to briefly talk through now the schools and programmes that we offer I'm not going to go into too much detail here today but of course if you think or see anything that any of your students may be interested in then we'd be very happy to provide you with further details about the programme specifics so the first school I'd like to introduce is our School of Art and Design. This is an ever-growing school and popular subject areas with graphic design I think being one of diesel after careers actually at the moment so you can see we offer two bachelor's degrees one in graphic design and one in fine art experimental media. For both of these programmes we do require portfolios and actually something that we can offer at two guidance councils and schools is also just advice on how to curate a portfolio. Of course we will have a specific requirements for our programmes and we have guidance on how to meet those but generally speaking as well in terms of how to present that work maybe more professionally or how students should be sort of thinking through if they're interested in going into the art and design field because it will be standard at the bachelor's level to provide that portfolio. We don't require students to have prerequisite high school experience within the field of art and design so it's absolutely fine if this is something that they explore in their free time and not in academic pursuits they will need to be able to put together that portfolio as I've mentioned but it's not necessary that they have studied it formally because they will get that background when they come in and enter the programme. If it's something that they're interested in but they don't have either the academic background or indeed they've not explored it in their own time to the level at which we're looking for them to be admitted onto the bachelor's degree directly. We have a very popular one-year foundation diploma in art design and media practice programme which really gives students the opportunities to develop their skills across a range of medias and artistic disciplines and then decide which direction they want to take. Many students as you will know with guiding them they're not quite sure which direction they want to take so this is a year that they can use to experiment to develop their skills and then make sure that they're choosing the right direction for them. Graphic design is typically more kind of client and software based whereas final experimental media also covers things such as art history in addition to kind of studio practice and a wide range of projects and exhibition curating and so on. So as I said I'm going to go quite quickly through our programs and give you more today an insight into who we are as an overall university but if you do have questions on that please let us know. So the next school is our School of Business once again you can see we offer two bachelor's degrees here we do go right through to the master's level as you will have noticed on the previous slide as well. Within our School of Business at the bachelor's level we offer international management and also international finance and business and accounting. Our programs do boast generous exemptions towards ACCA and SEMA professional qualifications so again if students are looking for thinking long term of their global careers potentially traveling in the future or even if they are planning on going back to Spain or their home in Europe or wherever that may be these qualifications are internationally recognised they come with high prestige and in international companies they're well desired so our degrees offer a fast track into these professional qualification routes as well. The international management program is a well rounded business program finance and business accounting is obviously more specialised what we will say is that for any student looking at studying whether it's management or actually international relations studying these kind of subject areas in an international environment is invaluable because they gain here not only the perspectives of their lecturers but their peers around them will have quite different understandings potentially of how businesses operate or what they've been used to in their background so it makes for a very dynamic program I would say and dynamic and enriching learning experience I said at the start this is one of the things that our students come back to time and time again as what makes them stand out and sort of within the employment market so I think for anyone looking at international management in particular looking at the environment that they're going to be studying in as well as that program content is really really key. We do then offer up to the master's level you can see there for graduates we recommend the international management program and you can see there that it's can be completed in two formats what that means is for a student who's starting traditionally in the September intake they can graduate up to the master's level in four years the British bachelor's degrees with us take three years so within that four-year period they can already graduate right through to that master's level and in the case of Proxity University we also offer quite generous scholarships for our students who complete the bachelor's with us and then continue straight through to the master's as well so moving on to our third school this is a school of education as I mentioned at the beginning this is where our check degree sits we're currently developing two pathways for our bachelor's in specialized education teaching English as a foreign language so on the check degree path at the moment students would be required to have a certain level of check language however in development is a route for students who want to teach English as a foreign language but don't have that check background so all the modules will be taught in English and we do expect that to be offered this coming September in September 2022 so this program is specialized as you can see it's really a two track program so part is on the English language specifics and training and the other part is of course on the teaching and pedagogy elements as well again with this qualification students are able to fast track through to the SELTA qualification which maybe you are already familiar with so for anybody looking to teach English in any context it's a very valuable program to go through and as I say we do expect that English routes to be available from this coming September so our fourth school which is the final school I'd like to introduce you to today is a school of media and IT and again we are offering two bachelor's degree programs here one in computing and one in creative media production for the creative media production we don't actually require a portfolio for entrance into year one that's really a sort of 360 degree program and it's looking at content creation and communications it's not a journalism degree it really is more about kind of content creation the technical side of production as well but then also the social side to how to work ethically how to represent and underrepresented groups and give them a voice as well the other program that we offer here is computing and as you can see we offer the master's there so similar to as I explained in school of business within four years students can graduate right up to the master's level and our computing program is quite unique in that whereby it does focus on the technical skills there's also a very key emphasis on soft skills team working really to make sure that our students are as employable as possible so something that you may be familiar with already within the British system but I think it's worthwhile pointing out is that everything that the students study will be connected to that subject area so the students for three years they choose um what their area of study will be and then everything will be related to that so their flexibility if you like comes through their project choices um so students can all be studying the same type of content yet the flexibility comes from being able to choose their research specialisms and what they would like to do specifically which actually leads me on um to the next slide which is talking about inspirational events and speakers and at this stage I'm going to talk more generally about um what the university offers and the reason I think this is important is because we do try and encourage our students to be interdisciplinary to communicate with the rest of the students in different schools and all of our events actually are open to all of our students so you can see on the screen there that we offer different speaker series events this is where we invite guest lectures the guest lecturers in and each school has their own speaker series ultimately so you can see the four on the screen there and this is people who are coming from um it could be guest lecturers who are actually professors at other institutions it could also be the people from the world of work to share their experience and sometimes we also invite experts on their uh field or something that's very like cutting edge within an industry so it's a very kind of varied series and these are the types of people who we're inviting in to deliver the talks to our students and typically they're also open to the public as well they take place in the evening as students as I mentioned are encouraged to go um to those which appeal to them so in addition to that we also have art exhibitions and performances our school of art and design programs or culminate in final exhibitions held in different locations around the city our creative media production program also has a final uh performance as well and as you would expect from any respectable university we offer student societies and we have a student council which is elected and we promote these opportunities really for students to get involved with and we do tend to find that students from um international schools who are maybe already used to some of these things being available uh throughout their high school years uh do make for a very good student representatives for example and want to be involved with these things so we offer a lot of flexibility and freedom in this regard and these opportunities are open to all students on a more academic note I would say um we also have what we call a living futures initiative and as part of that we have an annual theme and this annual theme is there for students to come together and our staff in fact the entire Park City University community to come together to think about the challenges that are facing us as a society so this year's theme is be the change the sentiment behind this theme is all around thinking about those issues which are happening at the moment and how we can be empowered as individuals to build resilience to be the change and to make happen the things that we want so not wait for the environment around us to change but really to drive that forward so that's what we've been trying to inspire our students with over the course of this academic year and other themes have been around sustainability for example we had no time to waste we also had facing change which was thinking specifically about how we go through change and obviously with the pandemic these themes have kind of developed organically year on year so these are opportunities for students from all our schools to come together with different faculty members as well come up with research projects potentially community events and to and to engage with society really so this is not something that's linked necessarily to their program although we do encourage students to take the theme into their research projects and into their studies as well where it's possible and at Park City University we also have a learning plus initiative which incorporates linked in learning so this is another added benefit from for our students they have access to the linked in learning platform which literally has thousands and thousands of courses to choose from and some of which are curated to actually complement some of the modules the students are studying within program and some of their simply for the students actually to be able to have access to in their free time maybe they want to develop a certain skill or something's recommended to them to study so that whole platform is available to them and we have sort of someone dedicated within the university to guide them through how to use that as well then in addition to the program content there are additional electives that students can choose from so one you can see there is a Prague City architecture course this is to help students feel connected to the city that they're in as I mentioned many people are moving to Prague for the first time so this was a way in which they could feel connected to the area and I think it's worth mentioning at this point as well that many of these activities are delivered not only on campus but also through our digital campus so either in a hybrid way or some events might be online only based on for example a guest speaker's location so everything we're trying to work through is to be delivered so it's as accessible as possible to all students we have study abroad opportunities depending on the program students are studying in we have a number of study abroad opportunities within France and of course the UK as well we are currently developing a study abroad opportunities in Spain which of course for students coming from Spain that may not be of interest to them but perhaps coming to the Czech Republic for their degree and then going to France for instance for one semester is something that can be facilitated the exact opportunities and destinations will depend on the student's program and year of study in our case they are opportunities to be applied for they are selective opportunities so that's something for students to think about if they are considering study abroad as part of their full degree of study and of course if they have because so many of our students have moved abroad it's not something that everybody is looking for but even still it's a great opportunity for those who want to take it now you've heard me speak as we go through about the career opportunities and this practical approach to learning and a lot of our programs have real life projects and project briefs assigned to them by working clients who either come from our industry network or around the city of Prague or indeed also sometimes it can be globally so the career fair takes place every April this is where we invite some of our industry network associates to speak it might be to run CV workshops but it's also actually to speak about what skills they're looking for in the workplace the sorts of careers that are available and how students really can maximize out there three years at university to make sure that they're kind of prepared for what they would like to go on into in the future and of course finally you can see there are alumni associations so students become the alumni not only of Prague City University which has a global network but also Teesside University as well I'd like to take a minute and actually just to speak about the city of Prague now and what that can offer to students and I think Europe is obviously very very accessible Prague is an international city and you can get by just with speaking English quite comfortably here and some of the obvious standouts of Prague I think such as the cost of living and a travel pass for a student for three months across the entire network and in Prague so bus, trans metro etc is only 15 euros just to give you a bit of a insight into some of those costs it's very very affordable I think the travel opportunities make it very attractive to students who are moving here maybe want to explore more of Europe than they've been able to up until this point and we certainly encourage students to maximize Prague as a city it has a great history and cultural aspect to it and it's also a very very safe city as well so I think that is something that appeals particularly if students are going to be moving away from home their families aren't necessarily relocating to Prague it is a particularly safe and comfortable city to live in and becoming ever increasingly I have to say with as a student city and destination as well and there's quite a lot about Prague that maybe people don't know as well in addition to sort of the galleries and the history and museums and such there is actually a TV studios there so I mentioned the creative media production program and it's also becoming an ever-growing destination for and as a tech hub so many businesses are springing up here startups but also some of the international giants have also got service centers in Prague so there are many opportunities to get a foot into the door either in a local smaller company or actually in one of the the big players basically which could lead of course to then being able to move within that company once students are in so I think it's really attractive from that point of view and of course for our European students we do promote job opportunities as you heard before and they can of course work alongside their studies if that's something that they're looking to do as well so I think maxing out the city of Prague is something that we encourage while students are here and we do have accommodation available within a number of student residences located around the city we ourselves have three campuses across the city plus our digital campus which I referenced just earlier and we are located with two very central campuses one in a very historic next to a lovely park with great views over the city the other is very much a city center based campus and then the final one in is in a developing art district as well which is currently where our postgraduate art studios are housed so we are definitely spread across the city as you could see there we have dedicated art studios and different workspaces and I'd also like to just spend a moment to talk about the support that's offered pastorally I think this is something that the particularly students coming from an international school you know they are used to having guidance counselors or people that they can talk to throughout their studies to help them you know keep them on their path and find their way as they transition into university so our environment is set up very well for this each school has a dedicated study advisor so they are there for students to talk to really about any issues we particularly pay close attention at the start of the semester of course when students are just joining us we also have a buddy system so students in there for second and third years can meet up with a new incoming student who's there just as a let's say more informal reference point than the study advisor should anything be required and of course we have check speakers we do appreciate that for many students coming they might want to set up a bank account get a mobile phone all of this is dealt with within welcome week getting the travel pass for example so all of these kind of day-to-day issues that students make face and the student services team is there to assist with and I would say our pre welcome week communication if you like it's in the sort of two months leading up to the start of the semester so it's quite a long lead time we appreciate people maybe moving or coming at first with families so this is all set up and ready for students to come into we also offer psychological counseling we have a partner called city practice and students can actually access that service if they need it free of charge in the first instance so this is something as well that's available for students if it's recommended or required for them and I should also mention that the check language classes are also offered so whereby it's not necessary exactly students can still take part in those classes as beginners and we do encourage it as a way to feel you know more integrated into the culture quite quickly we know that the issue of student accommodation is a big one particularly like I said for those who are coming from abroad and potentially not moving with family so here are just three examples of student residences that we work with student house botage, Zytrim and the FIS which maybe you're already aware of that's quite a big organization with accommodation in different cities across Europe you can see that the prices there really range based on the type of room anywhere between 300 to 400 euros some of our european students do prefer to find flat shares and there's a platform there that we can recommend them and other websites to help students make sure they find a suitable contract and also something that's suitable for their budget as we understand that that might be different for each student and what they're looking for is different as well but on average around 400 euros is going to be able to get you more towards a single room for a twin room at 350 you should be able to find accommodation and we do have a certain number of places with these residences as well so we can assist students in placing them if that's the option that they would like to take. In terms of the fees generally we charge on a per semester basis so you can see the price there with the approximate costs in euros as well typically most students would be looking at the bachelor's full time as you can see here six semesters three years and the per semester tuition is around 3,800 euros based on current exchange rates. There is a UK student body fee which covers direct costs with maintained enrollment and issuing the award on a British accredited degree program actually there is the master's level but that is 500 GBP per year at the bachelor's level as well. We do offer scholarships these are applied for at the same time as students applied to their chosen program so they can choose between either applying for academic excellence where we look at grade profile of course but also some of the work that they've maybe done in terms of engagement within the school and then the other one is social engagement so this does not have to be academic related but it can be really anything outside of students fields of study volunteering and so on we recover a range of activities within that social engagement and we're really looking for things such as demonstrated leadership skills how they've engaged so far with their community or with their school in addition to like I said their grade profile. It's also worth mentioning as well that students can gain sort of financial benefits if they would prefer to pay for their fees up front for the full year or it's also possible to develop payment plans as well but the typical standard is to charge on a personal basis. In terms of deadlines I'm going to skip straight through to for our EU and local students as you can see here we do have a range of deadlines applications are submitted directly to the university at the next slide we'll talk about exactly what we ask for students as part of the application process and to start in next September you can see here that our next upcoming deadline is the 28th of February particularly for our school of art and design programs due to those small class sizes we do recommend early applications and I know that for international schools typically you will have your own internal deadlines as well and we absolutely support that and do encourage as well our students to attend open days and do their research think about the type of university environment that they'd like to be in as well as obviously do the research on their chosen program. You might notice here that we have the February 2022 deadline here it might be worthwhile for you to note as well that we do have to intakes per year obviously over the course of the last two years potentially taking a gap year is something that's become well maybe less common from a travel perspective potentially more common if students felt they needed a break from education but if you are working with students who maybe just aren't sure yet or they want to just get a bit of different experience first I think it's worth noting that we do have an opportunity for them to start their bachelor's degree program in the February semester as well. In our case in addition to guaranteeing a place available if students want accommodation we encourage earlier applications if they wish to apply for a scholarship we also encourage earlier applications because that's when more scholarship fund would be available so in terms of what's necessary to apply of course we're looking for confirmation of completed education and in our case it's rare that we would ever stipulate an exact grade point and the reason for this is because we accept qualifications from all around the world so we have a holistic approach to admissions where we take into account all of the students' documents as part of their admission process. If they've been studying in an international school so on the IB diploma for example there is no need to present IELTS or TOEFL in addition and if they've been studying within a local school in their native language then we would ask for IELTS or TOEFL or Duolingo in fact is now accepted as well in addition to confirmation of their completed education. There's also a letter of motivation so this is like a personal statement and again this is something that in terms of what we can offer to counsellors we appreciate the guidance on this can be very helpful so this is something that can be done in addition to as well I think if students are looking for insight into their programme we're quite fortunate because of the style of our class sizes that we can offer class visits to students to help them understand why they're applying for their programme and if it's going to be the right fit for them and that tends to work well to help them then to have content to write about in their personal statement or letter of motivation as well for our university if they've had that direct experience. So we also ask for a copy of your passport and then if applying to the School of Art and Design the portfolio which I've already spoken about and then at the master's level it's CV and letters of recommendation these are things which students at the bachelor's level can include if they want to. If they're applying for a scholarship we do ask for a separate application letter and letters of recommendation as well and then for all our programmes because of the nature of the degree programmes and our style of university every single programme has a final interview so if all the documents meet the requirements that will take place between the applicant and the programme leader and the final decision on admission is made after that. So it's a really key part I always tell students that it's not something to be afraid of but I think it's quite rare actually in university admissions that they will always get the opportunity to meet the person who's curated their programme so again it's a really great opportunity if they've not had the opportunity beforehand to engage in an open day or engage in a class visit for them to actually meet the programme leader and ask any questions that's still on their minds as well and I think for you as guidance councillors if you do have a group of students who are potentially interested in some of the subject areas mentioned today we have indeed done class visits or bespoke visits for your students so that could complement the curriculum or perhaps you're actually looking to show sort of an alternative field or pathway to go into like within art and design for example that can be harder to find representatives so we're very happy to facilitate actually in addition to sort of admissions-led workshops, academic-led workshops as well if that's something that would be interesting for you. So our programme leaders are quite hands-on in the admissions process which I'm very grateful for and this is what students would need if they want to apply to study with us and if there is a place available at the time that they do apply and their interview is successful they will be offered a place directly at that time. You saw our deadlines before we don't just have one cut off point and then we make the decision on that it is on an ongoing basis. The final thing I'd like to touch upon and you'll be pleased to hear is just around how we are teaching at the moment we appreciate that the school and education sector generally has been challenged over the past 24 months coming up now and that this is still a gain for families who maybe are thinking of sending their student abroad for their university level education is a key issue so we are of course following all Czech government guidance in terms of COVID measures we also have our own policies in place which include having purifiers that have to be used during classroom during class for example masquerade and policy as well. We are continuing with face-to-face teaching at this time that's also how we're planning for the 2022 academic year and beyond. The Czech Republic continues to welcome students from EU countries as well as internationally so that's what's allowing us to continue with that face-to-face delivery but of course should students have specific reasons why either they cannot be in Prague or it's not really safe for them to be in a classroom environment then we are having those individual conversations because as you've heard we do take a really personal approach actually not only to admissions but in terms of our care across the entire student body as well so that's very important to us that we've facilitated an environment where our students feel comfortable and safe and that's everything from me for today so thank you very much for listening and thank you to Mark for the introduction earlier I if you have any questions we'd be very happy to take them and we'd be very happy to hear from you as well you can find lots of information about what we've spoken about today on our website and but if you would like anything specific my name is Natasha Ekston you'll find my contact details on our website or you can get in touch with us on admissions at proxityuniversity.cz thank you very much. Thank you Natasha for that and that gives a thorough comprehensive overview as to what proxity university is all about and for which kind of students it might be the ideal place to to go for a higher education now before I throw this open to questions I'm fully aware these days that this video will have an afterlife on the internet so you might be watching this without the immediate you know the immediacy of today if you do want to ask questions as Natasha has already pointed out how you can get in touch with her directly university and Martin is here to help us with international schools in Spain I can help with lots of English or inquiries about English taught higher education all around Europe you're welcome to contact us we'll make sure our details are all fully available for you wherever you might be watching this but for today to preserve the confidentiality of the questions that are coming from the people who have turned up I'm now going to call the close to this recording and well thank you for watching and we'll be in touch


statistics and excel statistical inference questions of how close and how confident got data let's get stuck into it with statistics and excel introduction to statistical inference statistical inference is the process of use first a word from our sponsor yeah actually we're sponsoring ourselves on this one because apparently the merchandisers they don't want to be seen with us but but that's okay whatever because our merchandise is is better than their stupid stuff anyways like our trust me i'm an accountant product line yeah it's paramount that you let people know that you're an accountant because apparently we're among the only ones equipped with the number crunching skills to answer society's current deep complex and nuanced questions if you would like a commercial free experience consider subscribing to our website at accounting instruction dot com or accounting instruction dot think of it dot com send data from a sample to make estimates or test hypotheses about a population you will recall from prior presentations we talked about two major buckets or categories of statistics the first bucket being where we know all the information we have all the data our goal is to try to organize that data in such a way that we can draw meaning from it using tools such as mathematical tools like calculating the average or the mean the median the quartiles and so on and using pictorial tools such as the box and whiskers or box plot and the histogram the second major bucket of statistics what we're focused in on now is where we don't know all of the data for the entire population however we might be able to get like a sample data of the population and what we want to do there is to try to extract meaning from the sample data that we have once we have extracted that meaning we're hoping that we can infer some of that meaning onto the entire population so inference the major thing that comes to most people's mind is an election type of situation where people the pollers are trying to take polls to determine what the results of the election will be by taking a sample of the population and seeing if they can infer the results they have there to what's going to happen in the entire voting population when the actual election happens so note in this type of statistical analysis the actual sample that we're looking at the data that we're actually analyzing is not the the goal that's not the important point those people are not important in and of themselves they're important as people but not for the statistical poll what we're getting at what we're trying to get at is the inferring of the entire population we're looking for meaning for the entire population so we're going to use similar tools as with the first bucket of statistics where we're just trying to extract meaning if we already know the entire population meaning for the sample we're still going to be looking at things like the average the mean the median and so on the spread of the data but what we're hoping to do once we know that is infer that on the entire population so we have predictive power about the entire population so the key goal is to provide an approximate description of the larger population based on the observable data from a smaller sample so the small sample it's not our goal to just know everything about the small sample we want to know information about the small sample so that we can infer that to the larger population so how close the shape center and spread of just some of the population is to the shape center and spread of the whole population you will recall from prior presentations oftentimes when we're looking at a data set what we want to get from that data set is what's going to be the middle point of of the data set what's going to be the shape of the data set and so on and so we want know those characteristics for the sample but not so that we can understand the sample more but so we can infer that and say is this going to be similar for the entire population it's the entire population that is important although we're going to be analyzing of course the sample in a similar way as we did when we knew the entire population and we're just trying to get an understanding of of the data that we have and then this question of how confident we are gets to be quite tricky and we'll dive into that more in future presentations we just want to get an idea of what we're doing with the statistical inference here but if you take the sample then the questions are you know can we infer that sample to the entire population and how confidently can we do that can we do that with a certain level of competency the more we can get numerical data about how confident we are then the better predictive power we have the better tools we typically have as well so practical applications of statistical inference so clearly the election polling is usually the first thing that comes to people's minds oftentimes and in that situation when an election is impending it is not feasible to ask every single voter who they will vote for so clearly when you're trying to predict the results of the election we can't just ask everyone because that's basically we would be taking the election at that point in time so what we can possibly do is have pollsters take a sample say a thousand voters and based on their responses try to estimate the voting pattern of the entire electorate so of course they're going to try to get a sample and see if they can get the data on the sample and infer that results to the entire population so it is the challenge of statistical inference to extrapolate from the small sample to the larger population that's what our goal is going to be so for the medical trials is another common example so anytime we're doing any kind of scientific scientific kind of testing a hypothesis testing approach which is kind of like the foundational thing that you're going to do in science what is going to be a statistical kind of kind of test oftentimes right so in medicine for example in testing a new drug it is not possible to test the medication on the entire population so if we're trying to say is this drug effective if i if someone takes this drug will it do what we think it's going to do well we can't take the entire population even the population that is sick with what i do is take a smaller group uh and then and then test on the smaller group now obviously there's a lot more to the testing than this that will get into in future presentations because you have things like a placebo uh kind of effect and when you get into the pollster testing you have things like can you reach the entire population and so on and how exactly are we going to pick the sample so we'll get into all of those kind of nuances in future presentations which are very important nuances they're not just minor things but you get the general gist the idea of what we're doing here so based on the reactions of this group we infer the drug's efficiency and its potential effects on the larger population all right let's take a look at a scenario imagine that we have height data for a specific group of adult men and our objective is to gain a comprehensive understanding of the height distribution for all adult men now height is a is a good one to test out oftentimes when you're first kind of looking at the concept of this inference type of analysis because uh one the heights normally will come to somewhat of like a bell shaped distribution in other words most people when you look at the height of men for example are going to have you know 10 toward a middle point most people are going to be somewhere on an average height and then you have the the distributions somewhat around the average and as you as you get towards very tall or very short then it's a lot less likely there's a lot less people that fall into that category so it has that distribution that that is kind of a bell shaped type of distribution also people already have kind of a sense of what the height distribution should look like just from observing people so you kind of have an idea of what you expect to be happening and then with you when you run the testing you can you can kind of see that in your mind however note that of course with many other kind of tests that we we might run we might have different distributions of the data and if we might have no idea what the effective you know what what the what the results will look like we might be testing something that we have no idea but it's good to start with kind of height so we could potentially select a small number of men whose heights seem to reflect the heights of all men so you might say hey look if i was to take a sample the question of course will then be how am i going to take a sample of men i can't test all men in the population to see what the average height of of men are but what i could do is take a sample well how am i going to take the sample well i had you might say i have an idea in my mind of basically how tall people are so why don't i just choose in my sample men that i think look about average and then i'll and then i'll select men that have a distribution that i think is about right that mirrors the actual distribution and then it'll be easy for me to pick my sample however uh we're starting with a lack of knowledge about the overall distribution of heights across the entire population of adults so the problem with that of course is you you're assuming that you know the answer to what to the problem that you're trying to solve right so you can't so if we if we already knew the answer of the middle height then of course picking a sample would be easy it would also be defeating the points because we would just simply be picking a sample that ties out to the actual height and it seems like kind of obvious however uh you'll this this kind of thing happens sometimes right because we start to think well if i'm going to pick a sample it would be better since i already have some knowledge about the sample it would be easier if i just picked people that i know are kind of in the middle already but clearly by doing that then you're inserting your own bias into the sample and that's so you're trying to help things out in that case because you think you know something about the world and you're going to pick a sample that kind of reflects what you already know but in doing that then of course you're putting a bias into the sample and that's going to you know cause a problem and if you're wrong about the assumption then of course what your bias in the in the sample is going to mess up the whole thing so the whole point is then that you have to have some kind of randomness involved so this is going to be the key for the statistics when we pick the sample we have to have randomness now sometimes you could have different kinds of picking uh uh that could it be more complex than just simply total randomness but there's always going to be some format of randomness uh in in a sample whenever we're picking it because we don't we want to remove the biases when we pick the sample so we're going to have we're going to use the idea that we don't know we're going to say i i know i don't know right it's tough thing to do i know i don't know i'm not going to try to help when i know i have no idea what i'm doing right that i'm gonna i'm gonna use the idea that i have no idea and then i'm gonna try to pick completely randomly and and then we'll see then we'll then we'll go from there and then we'll have an unbiased kind of set of data would be the idea so randomness random selection is crucial to gathering the representative sample so this this key is going to come up again and again if we're trying to say i want to take a sample that's going to tell me something about the entire population i have to generally you have to use randomness in some way shape or form to pick the sample uh and that's and and that can be more nuanced so we'll talk about problems do that more in the future but that's the key concept so the concept of randomness ensures that every individual in the population has an equal chance of being selected in the sample now in some cases you might be able to do that in other cases you will not in real life if you're taking a poll for example for voting it's going to be very difficult to say that everybody in the population the voting population has an equally chance of being selected it's because you how are you going to do that you get you only have their phone number right you don't know it's going to be difficult uh to contact people that maybe they don't use the phone anymore maybe they contact by you know messages or something or something so it's going to be difficult so in the real world when you when you actually apply these this concept we have to of course adopt it to what is what is practical as well and take into consideration the the effect of that but the concept of course would be that i would like to have to have everybody in the population to have an equal chance of being selected so that i have a true random sample of the population so this reduces bias improves the real uh improves the reliability of our inferences about the population so estimates and confident and by the way just we'll get into this more in the future but just note of course like with the polling for example if you only poll people that have a telephone number in the phone book then a lot of people these days might not have a telephone number in the phone book or or they might not answer their phone and the people that are likely to answer the phone and have a telephone number in the phone book and are actually willing to talk to a pollster you know might have different voting patterns than other people right there so you can see why there's a there's a problem sometimes that we have to take into consideration when we're applying these concepts in the real world so estimates and confidence intervals statistical inference provides us with an estimate of population parameters like the mean or the proportion but it also provides a range of values around the estimate that is likely to contain the true population parameter so this range is called the confidence interval and the likelihood that this interval contains the true value is called the confidence level so if i analyze for example a a sample of the population i can get a mean a mid value for that sample i can get the distribution of the of that sample but then the question is well if i try to infer that answer to the entire population how confident am i of the results that i have and that gets to to be kind of a more of a nuanced question and we would like to lock that down as much as possible mathematically if we can because because the level of confidence will give us a lot more kind of predictive power if in the future so for example we might be 95 confidence that the population mean lies within a a certain interval so you've probably heard when you see statistical testings where 95 percent confident or there's a five percent margin of error or these kind of terms those are going to be more technical statistical terms we'll talk more about in future presentations right now we want to get down the idea of taking the sample data and and using that to infer onto the entire population once we get good at doing that once we have that conceptually down what we would like to do is to get as clear in terms of mathematical tools as possible using statistics so that in probability in essence so that so that so that we can be more confident right then we can if we can use statistical equations then we usually have more predictive power and confidence going into the future so probability theory is a theory in statistical inference so probability theory is the backbone of statistical inference it provides the language and the mathematic tools needed to quantify uncertainty and to make educated guesses so we're using the mathematical tool when we're looking at statistical inference of probability theory so it provides a means to quantify how likely or unlikely the observed data would be assuming a particular statistical model is true so note what we're what we have to do if you if you look at something from a scientific kind of approach usually if you go into a laboratory for example what they're trying to do is isolate everything that has an impact to a few different impacts on a particular item whatever they're testing right so that so that then they can see the cause and effect of the one of the one thing that they're looking at so they're trying to isolate everything so that they can look at the cause and effect when we look at kind of predictability in the real world we have to make similar kind of assumptions we have to basically say well here's the statistical model that i'm putting together certain assumptions are going to be made in the in the statistical model to make project projections predictions about future outcomes for example in an election and if these assumptions are true based on then then the then we can come up with a mathematical approach of what the result will be but of course a model is is just a model so a model is not the real world because usually in the real world unlike with a lab we can't trim everything down to just a couple factors to test a couple factors so we have to make of course assumptions and then the question is is the model that we put together does it have good predictive power for for the results for the entire population or not so it's going to be independent on the model and no model is perfect because the model is not the real world it's just a model hypothesis testing hypothesis testing is another key element of statistical inference where in essence we form two opposing hypotheses about the population the null hypotheses and the alternative hypotheses within collect data and compute a test statistic so clearly hypothesis testing is a core scientific tool if we were to go back into our laboratory for example and run a scientific test to see whether or not a particular element causes a fluid to turn green what we would want to do is try to remove all other factors on the fluid form a hypothesis that being the null hypothesis nothing's going to happen when we add the elements to the fluid and then the alternative being that it changes colors that it turns green for example and then we're going to run multiple tests from that point to see what happens is the general idea so depending on the value of this test statistic we decide whether to reject the null hypothesis in favor of the alternative this process allows us to make statistically informed decisions about the population based on our sample data so let's take a look at an example here so we want to be determining the fairness of a coin that is whether it is equally probable for the coin to land on heads as it is to land on tails so in other words we're given a coin a quarter for example and if we flip the coin multiple times we would expect that there's going to be an equal number of times that it's going to have heads versus tails or at least the probability of it landing heads and tails should be equal that would be the assumption we would have and that would be basically our null type of assumption and the null assumption oftentimes would be things are going to be as is right the standard type of assumption and then it would be more unusual generally if the coin did not land statistically speaking on a 50-50 chance so what are the chances that the coin is not fair that it's more likely to land on heads for example than on tails well what would we do in order to test this in the real world we can't flip the coin infinitely many times uh because we don't so we don't know all that the entire population of the coin flips but we could run tests on it we could run multiple tests and the way we would structure the test is to say like we do with the laboratory test we would say well the hypothesis is going to be the null hypothesis is that it's fair it's going to be 50-50 and then we're going to get the preponderance of evidence and if the evidence is such that it's going to be different than that the evidence is showing that it's not fair then we're going to have to change our assumption and notice that that i've heard this compared to like a legal type of procedure in the american justice system right if someone goes into a court for example for a crime they're supposed to be innocent until proven guilty right they're innocent until proven guilty so the innocence is kind of like the null assumption and you're kind of leaning towards the null assumption so it's not like most of the time when we run these these types of tests uh people might say something like well you can't prove that it isn't or something like that and it's like well no uh the coin we're assuming is 50-50 the preponderance it's on you it's your job to prove that that is that is not true with a preponderance of evidence the assumption is the null assumption the assumption is the null you have to give me evidence to that's sufficient to remove me from the null assumption you can't just say well you don't you're not you know you don't know either way kind of thing we'll know that they're just like in a court case where we say no that he's the citizens are innocent unless you give me a preponderance of evidence that is sufficient to overturn my my prior assumption same thing is happening here right we're saying the null assumption we assume it's 50-50 I have to have enough evidence you have to prove that that's not the case it's not enough to be even it's not enough to say well you know it's you know it could go either way no you have to prove it okay we know that so to investigate this we essentially put the coin through a test so we flip this a hundred times and keep track of how many times it lands on heads and how many times it lands on tails this process provides us with the randomized data about the likelihood of getting heads or tails in each flip so notice we're doing we're doing probability kind of concepts here and we're applying you can see how that's applicable in a statistical type of analysis because we're basically saying there's an infinite you know number of coin flips right there's an you know the the probability we don't know it because we don't know the infinite set of data if we flipped it like an infinite number of times but we can test it out for multiple times of flipping it and then and then and then get our results and see if we can infer based on the whole population which would be kind of like an infinite number of flips and see whether or and so if we get evidence for example if you just flipped it 10 times that might not be enough right because you get if he comes out 60 40 and you flipped it 10 times you can say well yeah it's not fair but that could happen just randomly speaking so now the question comes up what is a sufficient ponderance of evidence how many times would you have to flip it right and how and then these questions come up right so how close and how confident are we once we get our data if we got 10 flips and the middle the the middle point was was 60 percent or something instead of 50 you know maybe we don't have enough confidence to really remove remove me from the presumption of the null assumption similar to the presumption of the innocence but if we did it a multiple hundred time tests for example and they're averaging out or coming out to 60 more closer then then now you're coming to a preponderance of evidence where it's like oh i think the null i think i have to remove myself from the from the null just like we would if someone says well i've clearly have evidence of this person committing the crime it's on tape he's right there he's he's flipping off the camera right there you could see him as he's stealing the stuff and beating the guy up or something right so there okay i think i have to remove from my innocent you know to the to guilty okay so conclusion overall statistical inference is a set of tools that allows us to use sample data to make generalizations about an unknown population so randomness and probability theory are at its core enabling us to quantify our level of uncertainty make educated guesses and test hypotheses about the population statistical inference is fundamental to many aspects of life including science economic medicine business and even politics so these obviously these kind of concepts are coming come up all the time so whenever we read anything whenever someone gives you advice or something it's usually going to be medical advice you know business advice investment advice career advice we kind of assume that they've got some kind of statistical rationale for it in some in some way because that's that's usually how we think of of making a lot of these kinds of decisions so it's clearly a very useful important tool in many different areas of life and profession


It's impossible so What I do every day every morning and every night is I write down my goals I write down all my goals when I wake up and before I go to bed, and I don't write my goals, you know in a very Specific manner or a specific order that I've said, you know, there's no specific style I do whatever feels right to me, and I just write down What I want from life, so I might write down I'm Super famous. I make hundreds of millions of dollars I'm traveling the world I've traveled every city in the world. I have homes in various Countries where I love to visit Know my body is incredible I'm super mindful and super calm. I've written over 50 books stuff like that, you know and many many more but I'll just simply rewrite them and I'll write again and again and again and again So I write my goals down about 700 times a year. So it means that I think about them Forced myself to think about them at least 700 times a year Now you take some guy who only writes down his goals When people tell him to once a year or maybe twice a year, maybe five times a year Maybe he writes them down when he's pissed, you know, kind of like oh a head life.  So only in one of those and not out of habit Who do you think has a better shot of achieving his goals? The guy who writes the goal his goals down one time two times Five times a year or the guy who writes his goals 700 times a year you know one of the key habits of successful people is Dedication and grit and perseverance So right of the bat the guy who writes down his goals more Just shows that he's more about perseverance and dedication and consistency, which again are The bedrock the foundations of success So don't just talk about your goals once in a while Don't just you know, you know most people like oh I have goals. Yeah, I know I Know that I have goals, you know as if it's like a default thing like like as if you look around, you know in your environment and Yeah, like most people they have Goals and and they're driven and focused, you know as if So it's not a default thing. So you need to pay very very special respect To your goals and not take them for granted. Like yeah, I'm just a person with goals Because every single person that gave up Used to be a person with goals. That's how you start life so the odds are very much against you and Whatever you take for granted You're gonna lose eventually I talk about this in my videos regarding trauma and how you have to go through trauma to Have a shot at actually becoming successful before you go through your first trauma Where you literally consider like suicide or or never trying to be successful again until then you probably didn't fail enough to even have a to even be in a ballpark of Becoming successful like really successful. So the idea is very very simple Just make sure you write down your goals at least twice a day and I say at least Because sometimes more is necessary. It really depends on where you are in life If you're in a good situation and you're already moving towards your goals You want to find that it motivates you. It keeps you on track keeps you focused Gives you more inspiration So it's good if you're not going for your goals right now or your situation doesn't allow it That's not a reason not to write down your goals.    So in my second favorite book ever the slight edge the author talks about how When you have goals, I creates a dissonance and this is sort of a distance Between you and the goals and that distance is painful It's like a longing like oh, I'm so far away from it. So you have two choices you can either make the goal closer or Forget about it and try not to think about it and that alleviates the stress or you can keep the goal in front of you and Start moving towards that which also alleviates the pain. So Again, if you're in a that kind of situation and You're not writing down your goals and your life isn't good right now It's going to be a problem Because you could easily find yourself disappearing veering off into Something else that's unrelated Losing yourself in the problems of life because what a success If not simply getting bigger problems better level of problems Life is always going to be problematic. There's always going to be problems with everything with relationships, money happiness, you know anything you can think of it's going to be problems, but Do you want to have problems paying the bills or do you want to have problems in the millions of dollars? Do you want to have problems because you're lonely or do you want to have problems? Because you have too many girlfriends and you don't know how to Manage them all or you have such an amazing marriage that you don't know how you can do without your wife When you're not when you're not next to her, so you need to solve that There's different types of problems. There's different levels of problems Which one do you prefer? I wanted to cap this video off by saying this look. I know this is a Video on YouTube. I know that I know you're watching this and it's very easy to watch videos Be like, oh, yeah, blah blah blah, you know watch. Let's you know be entertained. Let's get the content. Let's feel good And my you might even be tempted like oh, maybe I will do it But you know in whatever form whatever way possible please take a note paper or or open up like a document on your computer and And just right now start writing down your goals and Don't have any preconceived notions about your goals. I don't care what your goals were yesterday Just sit down and ask your gut You know that part like that childish part that doesn't really think That just thinks you know it is just like is excited and doesn't really rationalize anything and just ask yourself What do I want? What are my big big big monster goals? Whatever comes to mind Don't judge it don't ask yourself if it makes sense if it doesn't he might even be stupid You might even start writing. I'm an answer. I'm an astronaut. I'm also a singer like it doesn't matter Just start writing down.  They just focus on how do I get to the future? That doesn't mean that they don't enjoy the now It just means that the future is so awesome. They're focused on that So write your goals down every single day twice a day start right now And let me know what comes out. Let me know how it happens.  I offer a free first session and if you haven't subscribed yet, that would be the time Thank you


I'm Nick Gant, and I'm the Director of the Exercise Neurometabolism Laboratory. I'm a neuroscientist, and I'm really interested in how foods affect the brain and help the brain overcome stress and fatigue. And the brain can be fatigued in a number of ways, through physical exercise, through mental exercise, the kind of cognitive tasks you do every day during your work life, and when we impair the amount of oxygen that's available to the brain to use. So in my laboratory, we stress the brain in a number of different ways. The first is through physical exercise. We ask people to cycle for three hours for the strenuous intensity with no breakfast. The fatigue from the exercise has impaired the areas of the brain that control the eyes, and now what we can see is the velocity or the speed of the eye movements has slowed down. Now we can prevent this slowing by administering caffeine, and caffeine resets the delicate balance of the neurotransmitters or the signaling chemicals in the brain, that have caused this effect by being depleted during the exercise. The other way is by starving the brain of oxygen. So we ask people to breathe air that has half the normal amount of oxygen in it, and this is important for a number of situations. There are people who expose themselves to low oxygen levels through their occupations, and there are also people who have problems with the amount of oxygen that gets to their brain through illness or injury. And so we can study those individuals and see how the hypoxia affects their brain, and then see how storing more energy in the brain with a supplement can help recover their function. For these things, it's very important that we see how much of the nutrient or the supplement is getting to the brain, and we've done some pioneering work in this area using brain scannings to look at the specific parts of the brain that are involved in the task, the physical or the cognitive task, and we see how much of the nutrient has got to those areas of the brain and is available for the brain to use to improve performance. This is what we call a phantom brain. The chemicals inside it mimic the chemicals inside the brain, and we add chemicals to the little containers inside, and by scanning it alongside the real brain, we can work out the concentration of these chemicals in the human brain. So what they're doing here is positioning a virtual cube inside the brain, and it allows us to scan that specific area for the nutrient we're interested in, and this area of the brain is the tissue that's responsible for controlling the right hand. Our work is funded by health and science grants, but also, and equally important to us, are our industrial partners. We work with a number of companies within the food and beverage sector to develop new products, to test independently products, and to take them to the health claims stage of the process.


What was my favorite UX or UI sort of inspiration of 2018? So what was my favorite product this year? That's a very hard question actually. Hi, my name is Amar and I'm the UX Research Lead at AJN Smart. And I'm here to talk about my favorite products of 2018. So my favorite digital product was Realtime Board, which is right here. We use this every week in our sprints to run remote sprints on the iteration week. And we also use it to run all of our user testing and take notes on it. So this tool is really cool because it just works the way you expect it to. It has all the keyboard shortcuts that designers are used to. It's very easy to duplicate stuff and to edit stuff and all of that. And it's very reliable. It's never failed us once. And it's just like really, really good and way better than paper because you can search everything and you can very easily share it all to the client. Obviously, I'm not showing something that's a real example of what we do here just because we can share client data, but I really recommend Realtime Board. This is a tool where we capture information basically. So when we're doing the user interviews, that's where we capture all of the notes. So maybe I can show what it looks like from the top level view. What I like about it is this infinite canvas. Yeah, and this is how we organize all of our user research. So we have five columns for the five users that we want to interview and then we have this is where we set up all of... We break it down screen by screen as we design them and we put posted notes for questions that we want to ask them. And then we have this color coding. So if they tell us something good, we give it a green note. If they tell us something that's critical of the app, we put an orange note. Yeah, it's an awesome app. Okay, so for this one, I have a very boring answer which is books. People don't read enough books and there are a lot of books that are directly related to products and sometimes not so directly related that just alter the way that you think and eventually make you a much better product designer. So you read books about marketing, about growth, like we have hacking growth over here on the shelf. We have many copies of it because when you first read that book, it's not going to be immediately obvious how this is going to help you in your design job. But when you're designing your apps, you will think of how can I put a feature in here that will help spread this app virally, for example. So this is the kind of stuff that will just, it will seep into your thinking and it will change the way that you design things. So I think that's the best way to level up your design game right now. Oh hey, what's up? What's up, how can I help you? My actual answer is quite boring because it's YouTube and in second place it's Instagram. But since that's a boring answer, I'm going to talk to you about what I find to be a really interesting app. So it's cake. Cake is a new browser that just got launched. It kind of re-thinks how browser search works on a mobile device. So let's search for cake, for example. Just enter cake and instead of getting a list of results, it goes straight to what it consists of. So for some reason it just went straight to Google Maps because it thinks I'm looking for food. I swiped to the right, it's showing like what the first result would have been on Google and you just sort of swiped through the results which I find really, really useful. You saw that I had Mario character looks was in there. That's because I was looking also for like things that I could like cheats or ways to play the game a little bit better. But it's cool that you don't have to see the list first. It removes the steps because mostly you go to like one of the first three sites.  I think cake is a really interesting browser. I've been using it. I don't think it's going to replace Safari for me because Apple doesn't really allow you to choose different native or different default browsers. But yeah, I think for me cake like took the most basic thing on the planet and most like obvious default thing, which is a browser on a mobile device and took it in a different direction than it wasn't expecting. Hi, I'm Tim. I'm a program design director at Agent Smart. I run sprints with clients. I work as a product strategist. I have a product I really like and the funny thing is I don't actually use it myself because I just never have time to do it. But it's essentially like the trivia quiz show broadcasted at I think two times during the day. So you actually have to set a reminder for yourself to open the app at a specific time to participate in that in that quiz show. And why I like this product is because it's like on the surface level it's super simple. It's almost like taking the concept of like the decade old concept of a quiz show that could have been broadcasted on TV and doing it at scale on a digital platform. I think the way this has been executed is just done so well and I think it's a great example of how you can actually differentiate your product by adding personality to it because you see it's not just like this platform where you're just like almost like answering generic questions. You actually have like this host and I think there are actually two or three hosts now and these people are basically the face of the service and this is something that I think is often overlooked in products that it's not just about the technology behind it. I mean people tend to be like super infatuated with like the smartness of the technology but honestly the technology has to be great but ultimately users often don't care like what's going on under the hood. If you don't catch like some kind of personality to it then it's very hard to differentiate your product and make it clear like how this is different and I mean something like HQ Trivia I mean let's be honest I mean Trivia apps have existed in the App Store probably since the iPhone came out or the App Store so the way they kind of like just came up with a completely different spin to this is just really interesting and always like a really cool example. I think there's so many different like so many cool design tools coming up now like basically you have the choice between a lot of tools that are really really useful and great but I think what interests me at the moment is figuring out like not necessarily the user experience part of a product but what actually makes a product successful and why do people choose to invest time into a product. This is why I love listening to a product strategy podcast at the moment so one of my favorite podcasts is called Exponent it's hosted by Ben Thompson and James Alworth they work for Silicon Valley companies venture capitalist companies funds and they're just deep diving into specific topics in each episode of the podcast like for example looking at knowledge from subject meta experts so this is one of my favorite podcasts my name is Fyodor I work at AISMA as a product designer the first example is called Lo it's basically a software which you can teach like AI how to organize objects and it's still in beta and like they were like already acquired by Microsoft so like it works like this have like an input like for example is like an image or a video and then you can teach the AI to transform the image into something like recognizable it's an example like how it analyzes the video of the hand into the hand emojis they have lots lots of examples and the cool thing is that it's not very geeky like it seems like pretty manageable that like almost a person like without any programming skills will run so for example like here it can recognize different plans just from its picture and then maybe some of you seen the show Silicon Valley and the guys basically build the same thing as in the show so like they can recognize if it's a hot dog or not hot dog and another example I can show you is an app called Must it's basically an app to manage your movies and shows like which ones you watch which ones you want to watch and it also inspires your like choices I can see what my friends like from Facebook like watched and how they read it like this person I created Gladiator by 8 and I can see everything by the movie and of course I watched Gladiator so I'm also gonna read it and I think it's gonna be online I mean like it doesn't like have an integration with Netflix necessarily it just like analyzes what is happening in the movie industry and it basically helps you what to watch for example like here this like Spider-Man cartoon came out they want to show you like some other like superhero movies so yeah this is it I'm Jonas I'm a product centered agent so there are two things one is more like really product related focused on the customer or on the consumer and one just has a very very cool sign first I want to show you it's called No Zero Days because it just encourages you to create something help people that's unchecked me so learn something work on your health help other people and create something and every time you did something like that for example I learned something I tapped this of course the goal for me is and also for my brain because the brain always likes to close these circles is to have these filled circles and it's just a very nice feeling and actually I'm using it since I think two days or so the second product is actually SIFT that's a news therapy app and it's actually a very cool way to discover news first I love the colors and the design and when you actually use it you can swipe through news stories and when you swipe there's like a small animation happening which just makes it interesting to discover new news interesting news and that's just the product which I really like when it comes to design I don't have it on my phone but I recommend it does it come as an app? yeah it actually does but only for iPhone I'll beep that out thank you so much for watching this video we'd love to know what your most inspirational UX moment of the year 2018 was if you liked this video make sure to give it a like and if you'd like to see more AJ and SMART stuff make sure to give it a subscribe we love making videos here at AJ and SMART here's that little room where we make stuff and here's Fedor just like watching me make this video boop if you like this video give it a like if you like this channel if you want to see more of that give it a sit let me get my thinking pose oh! it's not my favorite I don't get a few interesting products come out there's still