the hall as well. We're going to request you to very quickly take your seats and that side we're going to hear more of it for the rest of the evening as well. So yes, ladies and gentlemen, a warm welcome indeed to the fourth edition of the E4M Mobile Awards, The Maddies, exchange for media formulated mobile awards. The Maddies with the aim to provide a robust and an exhilarating platform to propel the mobile marketing sphere in India ahead involving the industry in a healthy competition. Now we're about to get started with the program officially. So a quick note to all the ones who just entered the hall as well. Let's have you all very quickly take your seats. And on that note, we'll also get the program started by thanking our fantastic partners for their valuable support. The Maddies is presented by ABP Live, the digital arm of ABP News Network, co-powered by Sony Live. We live to entertain. Digital partner Voot. Javoot per entertainment or entertaining hosaktah hai toh why just wanting why not wanting wanting associate partner ht digital streams limited badge and lanyard partner timesnownews.com action begins here co-partner pocket connecting brands with gamers live webcast partner 24 frames digital well before we get the program started it's time to take a look at the partner AV. So let's have the AV on the screen please. Download ABP Live app your news in your own language watch live TV latest news from India and around the world watch your favorite shows download now ABP live app on your smartphone the pass a lot jada hazaar 440 slow go me Maybe one man's hand is somehow tied up like this. It's not yours, right? So what are you looking at? Play too. The new star of Big Boss is on the boat. Where the full episode is with Anseen Andhega. Ask him hard and make a video. Now watch, play and win. Somvarsar Raviva. Download the boot app now. The new star of Big Boss is on the boat. Where the full episode is with Anseen Andhega. Ask him hard and make a video. Now watch, play and win. Somvarsar Raviva. Download the boot app now. Now watch, play and win. Somvarsar Raviva. Download the boot app now. It can be anything you want. You can do anything you want. Ladies and gentlemen at Exchange for Media, our goal in fact is to engage the entire industry in a healthy competition and in the process encourage the effort that goes into accomplishing the extraordinary. With the maximum number of mobile phone users in India next only to China, it's only appropriate to acknowledge and encourage good work in the mobile marketing domain. Now on that note as we're about to get started with the proceedings of the Maddie's 2018, I believe all of us have some bhopus on the table. Good evening sir. I believe all of us have some bhopus on the table. Have you all done a demo of it? Made some noise? Yes. Brilliant. This is wonderful. You know why? Because though it's happy Halloween, the audience is super charged and super energetic. And here's what we're going to do. I'm going to request you to keep the bhopus aside for the first time. We're going to get some response from the audience in the form of yes. I'm going to ask you a question.  Right? So, simple. Here's a question. Are you ready for Marries? No bhopus. No bhopus. Only yes. OK? Because bhopus follow up later. are you ready for Marries? No. Are you mad for Marries? No. Are you ready? Yes. Do you have any salt on your toothpaste? Yes. Good. We know for sure that this is not a bot-generated response. So this is good news for all of us ladies and gentlemen. We're about to get started with the Maddie's 2018 officially so on that note It's time to give a head start and who else better than the chairman and editor-in-chief of exchange for media and BW business world Please bring us together for Dr. Anurag Bhattra Let me say what Elizabeth Taylor said to many of her suitors. I won't keep you long. First of all, I'd like to welcome Mr. Sam Balsara Who's the chairman of Madison and in our journey of losing here? In helping us build it our company And many industry leaders but Exchange for media awards are all about the jury the jury chair and the jury process. So let me welcome Mr. Ajay Srinivasan, who's the group CEO of the Aditya Vickra Birla financial services group and who is the chairman of the Maddie's jury Please give mr. Srinivasan a big round of applause. I Just want to say that as I said in the morning that too many awards happening. The only differentiator is that this is the Jury based robust honest credible process given award So we got 450 entries in Maddie's this year and when you see the winners tonight I was talking to mr. Srinivasan and the off-air conversations are always more interesting than on-air on stage He said, you know, I saw some good work, but I chaired the jury hoping I'd see even better work But people are not thinking mobile only. This is what he said to me. So I just want to Learn more about mobile and mobile marketing. So I look forward to celebrating the winners tonight I don't want to stand between you the jury chair and the winners So enjoy the evening keep doing better work than you do now. Thank you All right Thank you very much indeed. Mr. Batra. Well, ladies and gentlemen before we get started with the awards presentation It's time for the unveiling of the mobile advertising report and for the unveiling I'd like to humbly invite on stage the jury chair mr. J Srinivasan chief executive with other two billar capital Please come forward. Mr. Anurag Bhattra the chairman and editor-in-chief of exchange for media group and BW business world May I please invite mr. Sam Balsara to please come on the stage as well. Mr. Nava Lahooja to please come forward May I please also invite Mr. Ashish Bhasim the chairman and CEO of density ages network May I please invite Mr. Sankal Podbara managing directors South Asia craft time. May I further invite mr. Rajeev Singh of Sony list Mr. J Srinivasan from Aditya Billar capital Mr. Abhishek Desai from PNG Mr. Nava Lahooja, if I may also invite you sir on stage All right, so let's have the reports on the stage as well Ladies and gentlemen, this is the unveiling of the mobile advertising Mobile ad spends in India are in fact projected to grow at 70 to 80 percent in 2017 and total ad spend of 2200 crore rupees is expected on the mobile in 2018 the projected growth in mobile ad spends that is about 2017 being 70 to 80 percent apparently So yes, we'll find all the findings here in the report So let's have all of you come together and unveil This wonderful report with a huge round of applause ladies and gentlemen Thank you very much. And on that note. It's time to set the tone for Maddie's 2018 and here's a very interesting AB for all of you. Let's have the AB on the screen, please The fourth edition of the exchange for media mobile marketing awards the Maddie's 2018 These awards were established in the year 2015 which acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy Mobile marketing has become an increasingly important part of the overall marketing mix Experts have pointed out that it will overtake any existing marketing model thereby doubling spends from other digital marketing farms in a couple of years Awards are being given away for the work done between July 2017 and June 2018 The process for these awards began with inviting entries both from agencies and brands The judging process involved two levels first a pre-jury round In which every jury member went through the categories and shortlisted the top five entries based on the selection criteria Second the physical jury meet where all the shortlisted entries were presented to the main jury board and Winners were chosen after careful discussion the special awards to invited careful discussion and finally the best were chosen The exchange for media mobile marketing awards the Maddie's proudly presents the jury This year the jury was led by Mr. Ajay Shri Nivasan chief executive Aditya Birla capital And it consisted of some of the biggest names of the marketing fraternity People who are respected and have in-depth knowledge You know, I think in India mobile is really a very large medium And I think for somebody like exchange for media to pick this and pick the best entries across You know different categories. I think it's a great service to people like me who get to one place You know to see the entire range of work that's been done in the mobile space So I'm really happy being here all day and seeing the kind of work that was put through So I think it's a it's a very exciting category and therefore, you know, you see a very mixed range of entries So you see some really good cutting-edge kind of stuff and you see stuff that you wish could have been a little better But I think on the whole I was very impressed with the with the range of entries today and a very fruitful day exchange for media mobile marketing awards the Maddie's and jury board congratulates all the winners We all that the distribution will be from bronze metal upwards to gold And there are also categories where the jury decided to give joint metals and also skip some metals completely So yes, it's going to be an evening or a night full of surprises So on that note, let's get the awards presentation started and I'd like to invite on stage our first set of awards presenters to please come forward May I please invite Mr. Rajeev Singh head ad sales and monetization with Sony live and may I also invite Miss Rujitha Nadkarni head digital marketing with Mahindra to please come forward We can have a round of applause for our award presenters as well ladies and gentlemen Alright, so here's what we're gonna do for every category. We're gonna be playing across the category AB Get to hear from the jury as well This is where I'm gonna request the presenters to take the stage right or left and then we'll invite you back to Do the honors so the first category for the evening is marketing strategy and the first subcategory is brand recall Let's take a look First subcategory and the marketing strategy is brand recall That's right ladies and gentlemen the finalists in this fantastic category all categories The entries are are good But I personally think that because it's a fast evolving category These are you know, there's a lot that needs to be done in terms of it's it's really fast And it's ever-changing but the fact is that yes, you know what happened last year is stale news this year So the important thing here is that how do you? You know connect it to the basic principles of marketing. How do you? You know look at The use of the medium to be able to achieve the brand's KPIs Those are you know the foundations on which any piece needs to be judged Of course, there's the flash and dash of new technology, which is great because That's what makes it so wonderful That was a quick note from the jury as well. So first up. Let's find out the bronze winner The bronze award goes to Interactive avenues private limited for Rex bought educates India's youth on healthy sex So let's have a huge round of applause one more time Let's request the presenters to please come center stage to do the honors for interactive avenues private limited Congratulations All right, so we'll do that one more time Congratulations moving on. Let's find out the silver winner in this subcategory The silver award goes to Madison media for when India dare to stare Congratulations to Madison media Ladies and gentlemen the gold award goes to the gold award goes to Mindshare India for activating infection alert system in rural India. Thank you so much for doing the honors Thank you very much indeed while moving on to our next subcategory and to do the honors I'd like to invite mr. Gurmeet Singh former vice president and managing director yahoo India and mr. Jai Srinivasan chief executive with audit your bill our capital also a jury chairman Ladies and gentlemen the next subcategory is under the marketing strategy, which is lead generation So let's quickly take a look at the AB Next subcategory of the evening is lead generation Ladies and gentlemen the finalists in this very exciting subcategory lead generation on the marketing strategy All the best You guys are actually driving a lot of efforts for customers and it's important because you are an equal custodian of the brand So think multi-ferrous think multi-creative and I think the opportunities are plenty All right, so let's quickly find out who's walking away with the bronze award The bronze award goes to Ladies and gentlemen let's hear it for flip-cart ads for flip-cart ads geo and The silver award goes to the silver award goes to flying cursor For midnight sale Well, it's time to find out who's walking away with a gold award The gold award goes to Ladies and gentlemen future group for Big Bazaar 24 hours Facebook live shop attainment You know, that's a really really long walk for the two ladies that I see can we have a round of applause ladies and gentlemen? You're gold ki baat huri aar zor da talya ho jaay for future group Congratulations. I'm gonna request you sir to please remain on stage to also present the next set of awards and While I can see that there is a talia may comey I'm going to assume that the reason is that most of your Most of you are busy with your mobile phones if that's the case Then you can at least keep the tweets coming using hashtag the Maddie's I repeat Hashtag the Maddie's keep those tweets coming as well. Well, moving on. Let's get started with the Next subcategory launch of product service. Let's take a look at the AV and the finalists as well Next subcategory is launch of product or service I think there's a lot of hard work that went into that category for obvious reasons. It's a It's a it's a category that's very competitive and it's a category where the bar is set very very high But I think some very very deserving winners have come out of it Glad to have been through this Process because a lot of the entries made us think a lot is a jury All right, so this subcategory we do not have a bronze winner. So let's directly find out the silver winner The silver award goes to Interaction one solutions private limited and ladies and gentlemen the gold winner is The gold award goes to Have us worldwide India. All right, so I've been informed I've been informed the team of have us worldwide and there's an tier to receive the award So we'll hand it over to them later and on that note Thank you very much indeed sir for doing the honors Well moving on in fact it's time for our next subcategory as well And it's also time to invite our next set of presenters. So may I please invite mr. Arshish Basin the chairman and CEO of then two ages network to please come on the stage and may also invite The digital and new media consultant mr. Sanjay Treyhan to please come on the stage Ladies and gentlemen on next up category is relationship building remarketing. So let's take a look at the AV Next subcategory of the evening is relationship building or remarketing Congratulations to all the winners and it was wonderful to see some of the great work. That's happening. We hope to see You know more work in this great work in this in this field in the years to come and It was great being here. Thank you very much All right, so ladies and gentlemen, it's time to directly find out the silver and the gold winner But first up the silver winner is The silver award goes to Mindshare India ladies and gentlemen Mindshare India walking away with a silver trophy. We're moving on. Let's find out the gold winner in this fantastic subcategory The gold award goes to Congratulations, and we're going to request you to please remain on the stage to also present the awards for the next subcategory This is best use of apps games for marketing. So let's quickly take a look at the AV on the screen Next subcategory is best use of apps or games for marketing It is a very very important category because this is one device that goes with you everywhere It's the one that that stays closest to you almost 18 hours a day And and you know it's today become an all-important medium to actually reach At an at an individual level. So mass personalization is something that that mobile devices have brought to the To the consumer and the marketer All right, so let's find out who's walking away with the bronze award The bronze award goes to Madison media The bronze winner in the subcategory best use of apps games for marketing Congratulations. Moving on. Let's find out the silver winner The silver award goes to Reliance Geo ladies and gentlemen the gold award winner is The gold award goes to media again for Rocky with fubbers Congratulations, and thank you very much for doing the honors We're moving on to our next subcategory and may I please invite Mr. Web of Gupta general manager marketing with ABP news network to please come on stage To present the next set of award awards as well. Ladies and gentlemen our next subcategory is Campaign to drive sales. In fact this category is sponsored by ABP live So let's quickly take a look at the AB on the screen Next subcategory is campaign to drive sales I think some of the nominations which we saw for this specific category to drive sales were very very interesting the kind of stats Which they could showcase is very encouraging for other brands to also try this medium and see how Digitalism medium is kind of helping leverage and push this bar much much higher So I think there is quite a lot of room for experimentation and people trying to adopt this to drive their sales All right, so in this subcategory there's a silver and a gold winner now the silver award goes to the silver award goes to We're gonna request you to please come center stage Have us worldwide India The silver award winner and moving on it's time to find out the gold winner. Let's take a look The gold award goes to Mindshare India and really are three, right? So moving on to the next award under the marketing strategy category and to do the honors I'd like to invite on stage Mr. Sankal podbare managing director South Asia with Kraft Heinz And may I also invite cocoon saty chief corporate marketing officer with the Enig Bhaskar to please come on stage Can we have a huge round of cheer to welcome our presenters as well on the stage? The next subcategory in fact is gender equity. So let's take a look at the AB on the screen Next subcategory is gender equity. I think the quality of entries in the category gender equity was truly outstanding Very evocative very empowering and very very effective. We had a tough time judging it But the winners were truly winners Well, that's right ladies and gentlemen. So first up, let's find out the bronze winner the bronze award goes to Contagious online media network private limited For girly upon whispers sit improper Where are the boo boo's? Where is the applause ladies and gentlemen? Can we have a huge round of cheer for a bronze winner as well? Contagious online media network private limited Moving on. Let's find out the silver winner The silver award goes to the better India for MG change makers Yeah, that's again a long walk for our winners. Yeah Or boo boo's Congratulations. Moving on. Let's find out the gold winner in the subcategory gold award goes to Let's have the fab team of what consult Come on stage, please What consult for hashtag powerless queen mighty congratulations? We're gonna request you to please remain on the stage for the next set of award as well moving on to the next Subcategory very quickly. This is amplification. Let's have you on the screen, please next subcategory is amplification in terms of amplification, I think there was quite a bit of examples of how You know campaigns could actually use mobile and digital to amplify Campaigns sometimes that originated offline And we're mainline in television or print and actually amplifying using the power of digital. I think it was A lot of exciting ideas in that space Ladies and gentlemen in the subcategory amplification no bronze. No silver, but directly. Let's find out the gold winner The gold award goes to Mindshare India Thank you very much for doing the honors Ladies and gentlemen our next subcategory and to present the award may I please invite on stage mr. Apte vice-president marketing India and South Asia Castrol may also invite mr. Amita Rora HD digital and mr. Vibhav Odekar co-founder and CEO of pocket. In fact our next subcategory is community building So let's quickly take a look at the AV on the screen as well next subcategory is Community building is something that the mobile phone naturally lends itself to I mean if you look at the numbers of How social media has has connected? You know not just us as at an individual level, but you're you're now a part of the global community And it has the the mobile device along with the with the social media platforms have given birth to You know naturally building communities which are larger and beyond you know What we began as communities where we lived in buildings now that building has become you know the world And like-minded people can come together Nothing binds that better than than than the mobile phone. So I think community building is a very very important category And it's it's one that's gonna grow year after year after year All right, so in the subcategory we'll Actually get to hear who walks away with the silver and the gold awards So first up the silver award winner is the silver award goes to Creators Street for Trails of India and ladies and gentlemen the gold winner is The gold award goes to ladies and gentlemen mind share India Congratulations again. We're gonna request you to please remain on the stage to also present the next subcategory awards Which is the social connect and let's find out more about social connect on the screen next subcategory is Social connect. I think it's an excellent initiative. It's the need of the hour. It's very focused It's pushing people to talk about What's Really buzzing and what the marketing community is buzzing with which is the mobile phone It also addresses some very key issues as part of its awards process. So I'm delighted to be part of it All right, so ladies and gentlemen, let's find out who's walking away with the bronze award The bronze award goes to Interaction one solutions private limited Silver goes to the silver award goes to Ladies and gentlemen, let's find out who's walking away with the gold award the gold award goes to The Padman challenge Do we have the team here from digi osmosis? For Padman challenge. Do we have the team here and thank you very much indeed for doing the honors ladies and gentlemen, let's quickly march ahead to our next subcategory as well and To present the award may I please invite mr. Abul Khan CEO for marketing venture and mr. Prasad Rana They way general manager ht digital streams to please come on stage Our next subcategory is maximizing mobile advertising. So let's find out more about it and also the jury bite Let's have it on the screen Next subcategory is maximizing mobile advertising I must congratulate all of you guys for putting this up very very well It was quite organized and I would say the kind of entries which have come in Were very very interesting for a from a point of view that we all as jury members could deliberate Very very well and the initial screening was also done very well So I think I must congratulate you guys firstly and secondly, I think the way we have seen the whole entries which have come up from different brands and All the other participants is very encouraging for us to understand that how the overall industry is growing So I think those are two my two cents on this. All right. We all know the drill. Don't we so first up? Let's find out the bronze winner the bronze award goes to Ladies and gentlemen bronze award goes to uber and the silver award goes to the silver award goes to Hashtag live for football. Let's find out who's walking away with the gold award The gold award goes to mind share India Congratulations We're gonna request you to please remain on the stage Our next subcategory ladies and gentlemen digital influence. So let's take a look at the avi on the screen Last subcategory and demargining strategy is digital influence exciting category because it's It's actually Talking of many ways in which social media which very often has been seen as almost the frivolous Childish side of digital marketing suddenly you were seeing serious business implications. You're actually using it for influence You're talking about interaction. We're talking about participation. We're talking about even gamification and activation Using social. I think that was fantastic because it just opens up an entirely new perspective on what social stands for All right, so ladies and gentlemen in this subcategory. We do not have a bronze winner So let's find out firstly the silver winner The silver award goes to and it's time to find out the gold winner The gold award goes to Mindshare India ladies and gentlemen for hashtag jump for health Congratulations again. Thank you very much and ladies and gentlemen in fact We're now about to present a special award this year This award is by our presenting partner ABP life So to do the honors I'd like to invite mr. Webhag up the general manager marketing with ABP news network to please come on the stage Yeah, please invite mr. Webhag up the to please come on the stage This is a very special award this year by our presenting partner ABP life. This is the people's choice award So ladies and gentlemen We're directly going to be announcing the winner of the people's choice award by our presenting partner ABP live And the award goes to mr. Vijay Koshy head brand partnership the viral fever Please put your hands together ladies and gentlemen for mr. Vijay Koshy Congratulations Well once again, we'd like to thank our Partners for their fantastic support this evening the Maddy's presented by ABP live the digital arm of ABP news network Copowered by Sony live. We live to entertain Digital partner vood javood per entertainment or entertaining post that I had the why just wanting why not wanting wanting Associate partner ht digital streams limited badge and lanyard partner times now news comm action begins here Co-partner pocket connecting brands with gamers live webcast partner 24 frames digital Let's quickly also take a look at the sponsors AV on the screen of ABP live and Sony live Okay, download ABP live app your news in your own language Watch live TV latest news from India and around the world What's your favorite shows? Download now ABP live app on your smartphone Yeah, I stump or die. Oh, let's add people to me Yeah, I'm batting bull dear Or batsmen be your fans be a new boundary scrawl it in Yeah, gentlemen You keep a part of the cake Yeah India tour of Australia is November Or is he case art? Let's march ahead to our next category of which is channel media strategy And to do the honors for the first subcategory which is cross media integration, so may I please invite Mr. Rajeev Singh, Head Ad Sales Revenue and Monetization with Sony Liz and may I also invite Harshad Desai, Director, Customer and User Experience Management Consulting to please come on the stage. All right, so this is the first subcategory under channel media strategy. This is cross media integration, so let's take a look at the AB on the screen. This subcategory under channel media strategy is cross media integration. There is so much one can do with technology evolving, technology is not evolving in the internet space or technology is evolving in each and every medium. So I think this is a time when cross media should be utilized really, really well. We all know that there are multiple screens and at any point of time people are not just fixed to one screen they could be using two screens or maybe three. So this entire two screen strategy should kind of evolve with brands and they should figure out what they can do for the brand with two screen strategy or a cross screen strategy. There are two joint bronze awards in this category. That wasn't my voice but I'll say it again, there are two bronze winners in this category. In fact, our next subcategory under channel media strategy is in-app advertising and this category is sponsored by ABP. So let's move on to find out more about this subcategory in-app advertising. Next subcategory is in-app advertising. In the in-app advertising categories, the kind of work which we saw today was indeed very encouraging. I would go on down and say that in the last couple of years if I see the evolution of the work done by the industry in this particular category is nothing but fantastic. It was a tough ask for all the jury members to go ahead and identify who the winner was. But I would say that congratulations to the winners and hey guys, for the rest of the folks who even came to this stage of being shortlisted, congratulations to you as well and keep doing the great work for the industry. Ladies and gentlemen in the subcategory, no bronze, no silver, we'll directly go for gold. The Gold Award goes to... ...Carrot Media Services, India Limited. Congratulations team. Just like your name, you've directly hit the gold only. So congratulations and thank you very much for doing the honours. Alright, so moving on to the next subcategory. I'd like to invite our presenters on the stage. May I please invite? Ms. Abhijan Shekhar, head ad sales with Voot. May I also invite Ms. Arun Gupta, CEO and founder Mo Magic and Mr. Vinay Singhal, co-founder and CEO, Viti Feed. Alright, so I believe Mr. Vinay isn't here but let's march ahead to our next subcategory and let's take a look. Next subcategory is Mobile Applications. Congratulations, you guys did a great job in executing your campaigns, a great job in writing your case studies. You made our lives tough, judging but fantastic work. Alright, so first up let's find out who's walking away with the Bronze Award. The Bronze Award goes to... Ladies and gentlemen, Reliance Geo for Geo Cricket Play Along, Darshak Bane Khilari. Ladies and gentlemen, and the Silver Award goes to... The Silver Award goes to... That's right. About turn, let's have you back on stage. Reliance Geo again, ladies and gentlemen, for 30 million touches, India played digitally Geo KBC Play Along. And moving on, the gold winner is... The Gold Award goes to WaveMaker Group N. Give me a round of applause or the bhopu ka avas, yes. And moving on to our next subcategory, ladies and gentlemen, which is the use of social media. We're going to request you to please remain on the stage. Use of social media, that's our next subcategory. And let's take a look at the A-B on the screen. Last subcategory under channel, or media strategy is, use of social media. Like I said, it's a category which is kind of evolving in such a way. You know, maybe you've seen elections kind of being influenced by social media and all of that. It's a category which, if you channelize your energy, you know, it can result in like great results. Today, I was talking to one of the members, you know, Kavita from ITC, and she was mentioning to me how ITC Foods in Bangalore has set up a social listening lab. I think that's an excellent initiative which large corporates should adopt to kind of do social listening. Another of my good friends, Sunil Kataria from Godrej, has also kind of set up a social listening lab. And these kind of initiatives will kind of help understand what the audiences are talking about, what the entire chatter is about. And therefore, your brand strategies, your business strategies could be focused accordingly. All right, so the use of social media and the bronze award winner is… The bronze award goes to… Congratulations again. Moving on, the silver winner in the subcategory is… The silver award goes to… Congratulations again. And, ladies and gentlemen, the gold award winner is… The gold award goes to… Sparked Private Limited. Sparked Private Limited for TED Talks, India, Naise Soch, use of social media. Mighty congratulations. Congratulations and thank you very much for presenting the awards. Ladies and gentlemen, use of social media… So, I hope you're keeping those tweets coming using hashtag The Maddies. Well, on that note, we're about to get started with our next category of awards. We're actually inching closer and closer towards the end. But once again, we'd like to inform you that The Maddies, this edition of Maddies is presented by ABP Live, the Digital Arm of ABP News Network. Co-powered by Sony Live, we live to entertain. Digital partner, Vood. When Vood for entertainment or entertaining, it's the why just wanting, why not wanting, wanting. Associate partner, HD Digital Streams Limited. Badge and Lanyard Partner, timesnownews.com. Action begins here. Co-partner, Pocket. Connecting brands with gamers. Live webcast partner, 24 Frames, Digital. A quick look at our partner AV on the screen, please. ABP News has been made. The country's... The country's... The country's... ABP News has been made. The country's most trusted channel. ABP News is here to keep you updated. That's right, ladies and gentlemen. Our next category is enabling technologies. And our first subcategory is innovation. So to present the awards, may I please invite Mr. Kunal Dheer, co-founder Mo Magic, Mr. Satya Brathardas, head strategic alliances and corporate communications with Lakshya Media Group to please come on the stage. And let's keep that enthusiasm on spot because we're inching closer and closer towards the end. So let's quickly take a look at innovation. First, some category under enabling technology is innovation. A lot of ideas, I think. I especially like few categories which had utilized the innovation and grant pretty well. And some new technology actually in that came through, which is now possible through using mobile, using the social and digital space. The emerging technologies are giving a lot of visitors and as marketers, we need to adopt two marketing technologies first. That's a great thing for me. I like the innovation category. Well, in this subcategory, no bronze, no silver, but there is a gold winner. So let's find out the gold winner as well. The Gold Award goes to... Ladies and gentlemen, in Mobi, the Gold Award winner for the subcategory innovation. Congratulations. And moving on to the next subcategory under enabling technologies. This is use of rich media, video interactive content. And let's take a look at what the jury has to say. Last subcategory in enabling technologies is use of rich media, video interactive content. Rich media and it's a attention deficit economy we are living in. So ability to really condense your messages and create impactful communication. Ladies and gentlemen, under this subcategory, we only have a bronze winner. So let's find out the bronze winner. The bronze award goes to... So cheers and for tech, private limited and pivot roots for Comic-Stan, use of rich media. Ladies and gentlemen, just because we said only bronze, why is there no applause? Where are the bhopus? Bring them all out. Let's make some noise for the bronze winner as well for the evening. Congratulations. Congratulations and thank you very much for presenting the awards. Ladies and gentlemen, we have reached the last leg of the awards, which is the Hall of Fame Awards. Are you all excited? Okay, we see one bhopu and two claps here. One more time. We'll give it a try. Are you all excited? I am equally excited, ladies and gentlemen. It's the Hall of Fame Awards and also our final set of awards for this evening. Now to do the honors, in fact, I'd like to invite on stage, firstly, Mr. Anurag Bhattra, the Chairman and Editor-in-Chief of Exchange for Media Group and BW Business World. May I also invite Mr. Nawal Ahuja, Director Co-Founder of Exchange for Media. May I please invite Mr. Ramit Arora, COO, HD Digital. And may I please invite Mr. Amit Badwani, Director of SIA State Consultant. Also the founder of SIA State, a young and a very successful entrepreneur and a TV show host. So please put your hands together to welcome our final presenters on the stage, Mr. Anurag Bhattra, Mr. Nawal Ahuja, Mr. Amit Badwani and Mr. Amit Arora. All right, ladies and gentlemen, the Hall of Fame Awards and the first sub-category under this is the Mobile Marketer of the Year. And now, ladies and gentlemen, we proceed to last but not the least category of the evening, Hall of Fame Awards. Under this category, we have Mobile Marketers of the Year. The award goes to Reliance Geo. It's an honor to be here and it's an honor to win this award. I think we've been one of the youngest and the fastest startups in the country and it feels good that the efforts have been recognized by millions of Indians as per the last count declared about 252 million Indians and counting. And this is a testimony of the fact that I think we've connected with the audience, with the consumers and I dare say we are just starting. Thank you very much. Well, ladies and gentlemen, and our final award for this evening. The final category is Agency of the Year. Now, this category is also sponsored by ABP. So I'd also like to invite on stage Mr. Shailesh Hegde, Regional Director West with ABP News Network and may I also invite Mr. Rajiv Singh, Head of Sales and Revenue, Soni Lee. We already see smiling faces inside the hall. So, it's time to take a look at what the AB says as to what is the Agency of the Year. Well, let's find out. Another biggest award of the night, Agency of the Year, Mindshare India. Ladies and gentlemen, Mindshare India, Agency of the Year at the MADI 2018. Mighty congratulations to Mindshare India. On behalf of Mindshare from PK, Amin, Vinod and all our clients that really make us stand proud here. Thank you so much. Thank you Extreme for Media. It's been a pleasure again winning this. Thank you so much. Congratulations again indeed and thank you very much for doing the honors. All right, ladies and gentlemen, we are not done as yet because we're going to invite everyone to come for a group photograph, right? All the winners. So we're going to request you to come for a group photograph. There's a sudden sannatta if you're wondering what is about to happen. Let me tell you we're going to request a group photograph for the winners. So, winners, don't hold your excitement anymore. Let's have you all please come on the stage with your shining trophies. All the winners. Unless of course you want to rush to the bar. Yes, sir. Okay, great. So if that's the case, then we'll capture all the photographs at the bar as well. So let's have you all join in for cocktails and dinner and congratulations to all the winners.


I just came out of the courthouse here in Athens where I testified to the Spanish judicial authorities in a case against UC Global, a company that was hired by the American authorities to spy on us that is on all those of us who visited Julian Assange, the Ecuadorian embassy during his incarceration there. I saw a material that is shameful, I saw videos of myself, I saw photographs of my wife's visa, I've seen transcriptions of my private conversations with Julian Assange, of course none of that is a great surprise, but none of us at the same time have the right to accept this as normal. We have to fight against this normality of transparent citizens and opaque dictators, opaque governments, opaque ministers of defence. May 25, our political party, DM 25 or the pan-European movement, the Progressive International is going to do whatever it takes to turn the tables on those who are killing Julian Assange as we speak in Britain's Guantanamo Bay by incarcerating 23 hours every day and night in strict isolation. We're going to turn the tables on them and turn them into the accused, the accused of crimes against humanity and of trying effectively to annihilate Julian Assange for the great crime of doing journalism, of telling us what our governments have been doing in our name behind our backs.


So the way this works is you've been saving your questions all day, haven't you? All right. There's two microphones. If you want to get up and stand up and talk into the microphones and ask your questions, do that. Otherwise, I'm going to make every single one of these dudes and ladies introduce themselves and tell you what they're working on. So please don't be shy. Come and ask any question. This is an AMA. So this is your opportunities here. So go ahead. Otherwise, Joe's going to talk. All right. So while our team's getting up here, my name's Joe Fernandes. I run the core platform team for OpenShift. I also now I'm in charge of OpenShift and Red Hat Virtualization. We have here a large group. These are OpenShift product managers as well as our members of our OpenShift engineering team, lead architects and managers. You're here to answer your questions, not only today, but throughout the week. So I know many of you guys have meetings scheduled in the Customer Briefing Center. We have a few hundred OpenShift customer meetings set up. A lot of interesting things going on. So obviously you've heard about some of it today. Before we do this, I wanted to actually thank all of our customer presenters today. It was amazing to hear all these stories. So big round of applause. I also want to thank our partners, Microsoft, VMware, all the other partners who presented and who sponsored the event. So thank you to them. And with that, if you have a question, either stand at a mic or raise your hand and Diane will find you and we'll kick it off. All right. Don't be shy. Yes. Thank you for today. My question is based on earlier presentation with the channels and some of the earlier road map was OpenShift 4.0 actually skipped and we're getting straight into 4.1 being the stable release. So earlier, Mike talked about us being courageous to change things. So we know that nobody ever installs a .0 release. And so we had the courage to go straight to 4.1. And part of that was keeping the internal timeline moving, which is we actually had an internal 4.0. And 4.1 is a set of features that were always actually plotted for 4.1. And so we did a 4.0 and then we decided to soak and hold it longer. Yeah. So the version number for the first GA will be 4.1. You should expect that to be available in the next about two weeks from now in the channel. The beta that many of you guys have participated in that was 4.0. And then after 4.1, we're going to get back on our releasing every three to four month cadence. So 4.2 should be end of August, September. We're trying to get a 4.3 out around the end of the year. And then you'll see that, just continue that into the new year. So. Okay. So I have a question regarding your plans in terms of development of CACD features, specifically what would happen with Jenkins. I'm not sure what your experience is about this specific thing, but we are not quite happy and we would like to get some feedback from you on where to invest, what is the direction. Cool. I'll let William talk to this and talk a little bit about that. So regarding Jenkins for the foreseeable future, we'll still work with Jenkins, but we are also working with Tecton as one of the CI CD technologies that we want to deploy as part of the OpenShift pipeline story. Not sure if that answers your question, if we had something more specific regarding Jenkins. Yeah. And so Tecton is a new upstream project around building cloud native or Kubernetes native CI CD capabilities right into the tool. So that's a project that we're really excited about, really investing in. We've been shipping Jenkins since the start, a lot of customers are using it. The other thing I remind customers is there's a ton of choice in this area, right? There's so many different CI CD tools and so forth. And so you're not limited just to the tools that we ship. Most customers are bringing their own tooling, whether that's Jenkins or Bamboo or Team City or GitLab, all sorts of different tools and so forth. And so what we're really trying to do is make sure that we can nicely integrate regardless of what you're choosing for CI and CD services. But if you want to know the direction of where we're going, check out the Tecton project and that's, I think, you'll see a lot of what we're, where we're headed through that. Cool. Yeah. I couldn't attend the morning session so I'm not sure if this question is answered this morning or not. Is there going to be migration path from 3.11 to 4.1 or 2 or it's a net new install and we have to reinstall all the apps and all. Okay. So go ahead, Maria. So hi, I'm Maria Beretta. We're working on a tool to migrate for applications from 3.11 to 4. And this is an app migration tool leveraging the upstream project called Valero, which is the previously Heptio Arc. So that will be supported by Red Hat, right? Okay. Yeah. And so also I know some folks lived through the V2 to V3. So obviously V2 to V3, we changed everything, right? We completely rebuilt the platform, moved everything to Kubernetes and containers. So there was no easy way to automate that migration. But V3 to V4, it's a Kubernetes platform. It's the same containers, all the, you know, everything that you're doing on V3 should work in V4 because the innovation is all around how we operate the platform and services on that platform. As Maria mentioned, there's an OpenShift migration tool, which Maria is the PM for. So feel free to pinger later, but it's going to allow you to automate sort of the, you know, the migration of 3x apps onto 4x and so forth. It's not in place. It's not an upgrade. It's a migration. And then we're already working with a number of customers who have large deployments to kind of figure out what else we need to do there. One more plug for that. We're going to be demoing that tomorrow as part of the OpenShift what's new. That's right. Actually, there's an OpenShift roadmap session here. Yeah. So there's, actually, we're repeating that session twice. I know last year, some people couldn't get into the OpenShift roadmap session. So the OpenShift roadmap session will be, it should be on the agenda two times. We'll be demoing the migration tools in that session. All the good sessions are full. So. All right. And then all those sessions are recorded and will be available shortly after the conference. Okay. Another question. So the OpenShift as a SaaS offering in Azure, is there any timeline on that? OpenShift dedicated in Azure? You want to talk about that? Managed service. Managed service. Yeah. Yeah. So Azure Red Hat OpenShift is actually going to be announced tomorrow. Tomorrow? Yeah. I didn't know if I could actually say it, but yeah. It'll be announced tomorrow and it'll be available tomorrow. Okay. Yeah. So I'll actually jump back to that last question just a little. Hi. I'm Eric Parris, one of the architects on. We discussed kind of the tool that we're going to help to migrate applications from three to four, right? But why we did that? Why? I'm sure a lot of people are wondering why did we not provide that upgrade path? And it's because what Joe mentioned, the operational characteristics of everything is completely different. It's completely different, right? The way that you configure the cluster and run the cluster. And we had more concern about trying to create an upgrade path from three to four that would actually break your cluster and leave you in a state that was difficult to recover. Then we thought it would be for customers to have a second cluster that they were able to get up and get running and understand the new operational ways to interact with OpenShift 4. And then you can move your applications bit by bit from one to the other. And that application migration tool they mentioned is generally useful. And we'd actually, it's been a common request for quite a long time to make sure that there's a path. So that applications can move more seamlessly between clusters. So rather than double down on something that had that higher risk profile, trying to make sure that we could actually ensure you have a successful 4.1 launch, but also spend that time invested in tools that actually help you move between clusters has more benefit in the long run. In between 4.1 clusters or older 3x clusters and 4x clusters. Exactly. Actually, that's a good point that Clay- Starting on 3.7. And that's actually a key point. So the migration tool isn't just going to be helpful for 3 to 4 migrations. It'll also be helpful for 4 to 4 migrations for customers who can't upgrade every single release. Like let's say you have to go multiple releases. Kubernetes forces you to go sequential. That's not the norm for a lot of customers. And so I think that'll actually help us even beyond the 3 to 4 migrations. More question over here? Hi. There are different opinions in the internet concerning OpenShift deployment. What is the best practice? OpenShift deployment on bare metal or virtual machines? Well, I can start and anybody else can weigh in. So the thing with OpenShift is we want to make sure that it serves as a common abstraction regardless of your choice of infrastructure. The answer, it should run as well on bare metal as it does on VMware, as it does on OpenStack, as it does on Amazon, on Azure, on Google. Because ultimately the only way we're going to succeed is if we can give you a rock solid, consistent abstraction layer for your applications and then allow you to run that across different infrastructures based on what matters to you whether that's cost or location or whatever decision. I think that's been our focus. With Forex, we're trying to make it easy to operate the platform across different environments. One of the things you lose when you go to bare metal is you lose a lot of the automation of your virtualized environment, automated compute provisioning, automated storage and networking and so forth. Check out the keynote demo tomorrow. We're going to show what we've been doing to bring a cloud-like experience to bare metal so that operating a bare metal cluster has all the same or similar characteristics to operating on a virtualized environment. But then at the end of the day, the choice is yours as to where you want to run it. And many customers here in the room and in our customer base are running it in multiple environments and obviously that's great for us because that means that we're really living up to this mission of being a hybrid cloud solution. I would add a lot of the benefits that we see in the long run. Virtualization has a lot of advantages and running on bare metal has a lot of advantages. And so for us, we think Red Hat more than anyone else is actually really well positioned to run on all the world's hardware with Linux and Red Hat Enterprise Linux and CoreOS, REL CoreOS actually takes all the strengths of the REL hardware certification and means we can do in place cluster upgrades and some of this automated management. So a lot of the investments we're making in 4x play equally well on virtualization or bare metal, but in a bare metal environment we think it'll be an experience that's better than hypervisors. I would only add that it's very rare that a customer only has one infrastructure these days. They have multiple clouds or investments. The highest population of growth we're seeing is in the bare metal. So it may be a smaller population but its growth rate is faster than some of the other infrastructures out there. Joe mentioned this keynote tomorrow. So Red Hat's in an unusual situation where we're very strong in infrastructure. We have our open stack investments. We have engineers and kernel engineers that talk to service processors and how to bring up networks. So you'll see in this keynote demo this culmination of a lot of different skill sets at Red Hat coming together and what we think the future will look like in bare metal. The second question is in the same direction worker nodes with different computing. This is best practice. Worker nodes with different compute? For example memory or CPU. Derek showed this morning something cool that people may not realize it's called machine sets so when you bring up that initial cluster we want to make that super fast so it will bring up a highly available set of worker nodes so three controller nodes so three masters three compute nodes all configured the same but then you can actually bring up machine sets. I just want to make sure I understood your question fully. Are you saying you don't have a homogenous fleet you have some computers with different CPU counts memory capabilities and others? Yeah, so I mean that shouldn't be an issue my background on the upstream is largely around resource management so I spend a lot of time in Kubernetes to make that possible for you so I would say you should be successful in having a heterogeneous pools of compute in 4x I think we're doing more to make that easier so while Joe talked about how we're doing work if you're on particular cloud environments to make it easier to provision and deep provision compute that could vary on characteristics that's an option but we also have the ability to you could have different configuration for like accelerated instances versus normal worker instances and you should be able to tweak how you configure that host differently another capability we have is the node tuning operator so depending on how you label your nodes you can actually have an operator that applies tune D profiles to those hosts for you automatically so I guess from my perspective we're doing a lot to try to make it possible to run heterogeneous node pools without issue and we'll continue to invest in making it easier to make the system smarter on configuring that the only thing you might want to do is run a machine pool where I was going with machine sets is sometimes you want to actually have specific hardware for specific services, specific applications so now you can actually create different pools of compute that are optimized differently for like these are my machines that run storage these are my machines that run heavy AI processes these are GPU enabled and so forth and kind of tying that even directly to operators and stuff different pools of compute and then you could target workloads to those pools so if you had like a GPU accelerator instance in a cloud and you wanted to dynamically autoscale just that set like the 4x capabilities that we have should make that like super easy to do and so yeah, you should be fine thank you very much Hello, so my question is more about cloud capabilities so the feature sets at least seem to overlap a lot or converging a lot so for things like KNATO versus AWS Lambda or AWS Kubernetes Services versus your own platform so in the future where do you guys see the platform going in order to differentiate yourselves relative to just going to native services? Yeah, so look, we've been competing with native services since we launched OpenShift 3 like OpenShift 3 and GKE pretty much launched around the same time, right? I think on the and so now four years later there's I think over 80 CNCF conformant Kubernetes distributions we're going to do two things in my mind and others chime in one is we're going to continue focusing on making it the best platform for Kubernetes and for hybrid cloud and you see a particular focus on 4x where we see a lot of the challenges still in Kubernetes is how to operate that platform seamlessly particularly across a hybrid environment and even as now some of the cloud providers like Amazon and Google realize that we live in a hybrid world and they're coming on premise it may be some time before you see Amazon support you on Azure or Google support you on Amazon, right? So for us a hybrid cloud isn't just one cloud provider and an on premise appliance it's being able to work across all the major clouds being able to work across different on premise footprints whether that's bare metal, open stack, VMware what have you and being able to operate at the edge, right? So building the best hybrid cloud, hybrid Kubernetes platform is one area where we think we already have huge advantage and we're going to continue to differentiate ourselves the next, the other area is all the stuff we're building on top of the platform so Knative you mentioned the work we're doing on Istio, the work we're doing on the developer experience with our middleware team frankly with the teams our partners and so forth to sort of build a really rich set of services and capabilities for end users to drive consumption of that platform so I don't know if anybody else wants to anything? So I think like in the long run we're not going to be using any one thing, we're going to be using all the things like no technology advanced in the history of technology has removed the previous technology we just layer more stuff on top and I think some of what we're trying to do is make sure there's a healthy open source ecosystem that can support people wherever they are, whatever cloud provider, whatever hardware they have they'll always be trade-offs in picking well designed services from a particular provider and we did that for a really long time with Microsoft we did that for a really long time with IBM and other companies before that there'll always be a best of breed technology that you may or may not make trade-offs to use directly I think in general we just see that there'll always be more than just that one best of breed technology and so what we're focused on is making sure that the delta between that best of breed technology and open source and open platforms is as small as possible by investing in standard operational environments, standard application environments building out open source communities that complement or supplement what proprietary vendors don't provide and we know wherever that innovation comes from it's going to come from open source and that's obviously aligned with what Red Hat's good at and then everything from our investments all the way down to the kernel and the infrastructure up to middleware and application services I think gives us good breath of expertise and capabilities to continue to differentiate and we love it we love having so many different Kubernetes investments from different vendors I mean go to Indeed and do a job search there's a lot of protection on this technology package that you're all involved in in this room and think of the opposite think of if it was just us so we encourage the cooperation and competition it's a great place to be thank you Hi there, I just wanted to ask if you guys expect to have the developer preview updated to support non-AWS installs specifically like physical servers or anything Yes, so actually if you go out to try.openshift.com right now as of Friday it actually enables you to go on-premise so you can try out bare metal and vSphere at this point Great, thank you We started with AWS Beta 4 has bare metal and vSphere we also have been working with Microsoft on the Azure provider which will be available soon the GCP, the Google Cloud Platform and OpenStack platform are both far along those are also targeted so again you know what we're focused on in OpenShift 4 is extending our automation all the way down into the infrastructure but you know all that infrastructure is different so we have to do specific work on each infrastructure to automate the provisioning of those compute resources and networking the storage and so forth but in return what you get is less work, more automation more goodies that you can take advantage of not only when you install but also when you do upgrades and also having the cluster be able to scale capacity up and down if I had a nickel for every time a customer asked me if they could auto-scale their nodes to be a rich man, you can do that now and that's part of what we're doing so check that out and give us your feedback oh definitely, we're looking forward to it thank you, you're welcome yes I have a question regarding operators if we assume we have the perfect level 5 operator that has all the knowledge about operating a component codified and you know is prepared to handle everything except for the one thing it's not prepared to handle and obviously yeah I mean operators take a lot of responsibility away from the operator of that component but leaves the last 1% of responsibility still there because he needs to be able to react for anything that might happen now do you have any ideas or even you might be working on stuff that makes that process of bringing the analysis of what's happening, what's the problem I guess it involves people, it supports specialists and how we can close that last gap yeah great question in general you want to build an operator so that it's defensive in nature and then it's going to fail safely as much as possible so that's kind of the foundation of this and then we want to build in other ways of bubbling up status from the SDK and our scaffolding up to users and admins all the way into that metering component where you're actually getting operational metrics around for some reason this database that's being managed over here has hit some weird situation either needs to be escalated to the operator author or at least the cluster admin something like that so it's kind of like a multi pronged approach there but we're going to be moving a lot of innovation in the SDK forward really quickly on that type of thing and I'll follow up as well as like at the platform level Derek alluded a little bit to this this morning is opt in with customers in the same way that we've worked to do insights for Red Hat systems before is we want to actually help at the end of the day everybody on this stage everybody at Red Hat is there to ensure that your software keeps running and so we want to do a better job of both delivering software to you enabling our ISVs and partners to deliver software helping train them but there'll always be some percentage of cases that just like all software it's not perfect we want to make sure that there's actually a great channel between the platform and Red Hat support to make case resolution faster to help us collect data from the fleet when customers opt in to share that to give you access to early drops of the software so that we can get advanced notice you know we've tossed around some ideas over the last year or so about making it easy to get new versions of the kernel that people can test on bare metal right that's part of that story around how do we do bare metal better it's about ensuring that we're working with customers and users to make the software better and that might mean sharing some data with Red Hat, sharing faults with Red Hat in a way that we can take that turn it around and so the support team is better arms to answer questions about your environment and we'll talk more about this over the coming year and it'll always be opt in of course because earning customer trust is pretty critical to us. I would add one other thing and we didn't get to touch on this very much but from an experience and for we you talk about operators as autopilot well sometimes you still want to turn autopilot off and take control and so there are areas where we have recognized that we haven't yet had the operational experience to operate as optimally as we like and we've steered away from that and so I would say if there are areas when you're writing your own operators that give you concern you can just listen to that and if you do try to experiment with it make sure that you can turn it off or override it in case bad actually happens. The worst thing would be if you're just constantly fighting with your operator and so I would just like give that advice based on our own experience in the forward development cycle as Rob said always think about fairly modes always ensure you can turn it off if it's and try to keep them simple honestly. Also at level 6 the operators become sentient so be careful careful. Yeah sounds interesting thanks a lot guys. Hi I have a question about auto scaling as if now we were able to auto scale our cloud resources I'm not talking about the for auto scaling in fact and I'm talking about the no auto scaling so we would write our own launch configuration and then specify the auto scaling there but how do we have any plans of extending that to the VMware or maybe on prem in future? Yeah so as Joe said we want to the API service we presented today if you look under the covers is very focused on describing the characteristics of the compute you want to bring up not much else so the set of platforms we can support for that will come over time once that API is available any of those platforms should be able to take advantage of auto scaling so we have a resource that we didn't show called just the machine auto scaler resource and you say okay I want to scale this pool of compute within this bounding range and once we have support for each platform and probably you should talk to a PM about priority and ordering it should work the same everywhere and work well. No I think you also mentioned on prem right and so some of the stuff you'll see in the keynote that they're talking about they aren't going to show auto scaling but it is something that has been considered how can we during low usage actually power off machines right you've got real hardware if we can power it back on the same way in the cloud you would be able to just get new instances we are trying to figure out how to apply the same auto scaler to bare metal right to on prem as well so that story as Derek said is not just as we bring clouds on board we're trying to bring it into the data center as well it can also be at the VM layer too right I mean so it's clear right we're not talking about just public cloud we're talking about also on prem so if you had like a mware or something like that I mean what the cloud does is obviously make it more convenient right there's more apis that we can call into to scale up compute and configure everything else but those apis exist in the virtualization platform and we're building automation around even bare metal because we want to make that compute dynamically scalable regardless of what infrastructure you choose to run so by default Kubernetes recommend for us to go with odd number of master nodes and are we breaking that silos from OpenShift point of view I think in the short term you're going to find we're going to be pretty opinionated about what the control plane looks like so we're probably going to support three masters and part of that is we want to make sure that actually Derek did not get to this in his talk if you want to talk or Alex if you want to talk about the etcd operator we do want to bring control planes deeper under control of the platform and we don't want to expose too much flexibility now because that would permit us from doing that later to answer the immediate question the reason we recommend the odd number is because etcd needs an odd number of nodes to operate optimally you can operate successfully with an even number but you lose performance that way so in the interest of conserving resources we just scale the control plane to be the exact same size in the future the plan is to eventually allow the control plane to auto scale as well that work is underway I don't think we have anything to announce about that now but keep your eyes out the longer term trend is really we don't want to force you to have to make operational choices that are meaningless to your success we want you to focus on the choices that make a difference workload scaling, hardware certification network configuration choices that actually do matter and as much as possible we would like the control plane to be transparent seamless, automatic and if it breaks it's our problem not yours I have a question for you as it relates to the conversion of going from conversion infrastructure to hyper conversion infrastructure I was talking to my new tanics guys at one point in time the red hat OCP team was talking to new tanics and some of us are trying to decide as we do our on-prem hardware selections as we move forward where is that going to be it seems to stop when the IBM purchase started or is there another reason before that as it related to new tanics no so first of all we have open shift customers running on new tanics we have open shift customers running on VMware open stack and other platforms the thing is is that there's platforms where rel is certified where we actually have a relationship with the partners that we can actually jointly troubleshoot all the way down to the OS and it's integration with infrastructure and then there's platforms where we don't have that relationship or we don't have that level of integration new tanics is one of those so it is sort of like a demarcation line between what you'd come to red hat for and then what we'd ask you to either reproduce or help us engage the new tanics side but that actually has not changed at all in the last since the beginning of open shift and so forth that's kind of so it really has nothing to do with the IBM acquisition it just has to do with each provider's kind of integration both from a technology as well as from a partner perspective with red hat and our joint engineering efforts so thank you very much. You're welcome. My question is on observability capabilities as I understand like open shift Kubernetes, Istio has different level of observability and the operator metering I understand is also level of observability that you're providing. Is there a plan to consolidate and provide a unified view? So within the console there is absolutely the already work underway to give you kind of the snapshot view of everything that's kind of happening in the cluster at a given time that being said with certain things like Istio specifically you know you may end up with a lot of observability data that actually could give an individual with malicious intent more kind of understanding of your application that you want just anybody on the cluster to have so there is actually good reason why certain components here are segmented in such a way where it's not just a big picture view where you see kind of everything all at once and why there is a lot more nuance to the views in which those are presented so I think it really just comes down to is there security concerns about exposing that data to a more general audience of cluster users that really kind of defines when you will see big picture things and when you get a really deep drill down? Like do we have plans to implement maybe you know role based authentication or something like that to have the drill down capabilities? So there's a number of items that are a way to allow the monitoring on the platform to more closely integrate with the UI there is some role based access to that segregation of certain metrics are visible in the console I don't think we're going to get quite as sophisticated around that aspect until I would say until this deal is a normal part of every cluster we actually want to focus on making sure that security boundaries are respected that the core is stable that applications work well that we have the first and second levels of integration with Kubernetes concepts like ingresses and routes and services and then I think you'll see more investment in that. One last question thank you. Is still part of 4.0 I missed this morning session I don't know. Yes. Thank you. 4.1 which is the initial GA release sorry this project for that confusion so the 4.1 which is coming out in two weeks Istio will go GA on 4.1 Thank you. In the morning demonstration of OP shift 4 we could see a feature where you could remotely see your clusters and which versions they were running I have two questions about that feature the first question is will that portal enable you to remotely trigger an upgrade in that cluster and the second question is whether this feature will be available for partners that resell OP shift to QCMERS. Yeah so what you're referring to is it's going to be at cloud.redhat.com it's our open shift cloud manager cluster manager and so yeah the whole idea is to allow you to remotely register running clusters launch the installer to provision new clusters and then actually be able to see what versions you know each of your clusters is running so that you can sort of decide when to upgrade and to trigger that upgrade it is a hosted service it leverages telemetry that's in the cluster to send information back obviously if you're it's optional so if you're in a disconnected environment or offline mode you know you wouldn't use that but if you're in a connected environment it allows us to keep tabs on it we are also looking at how can we take that capability for those offline customers and package that as something that we could deliver for you to run in your own data center it's all architected it actually runs on open shift it's architected as container so that's something to kind of look ahead to not but initially it'll be available as a hosted service and yeah we're very open to we don't have anything to announce today but we're very open to talking to partners about how you can kind of have if you're a partner that's delivering open shift as a service to your customers you know again no concrete plans to address today but that's something that we want to discuss with partners about what's the best way is it just to use the same service that we use and maybe have some branding or whatever or is it better to deploy your own instance of that once we have it as a deployable thing those decisions haven't been made yet but that's kind of you know those are things that we're exploring and so forth and would love your feedback thank you just really quick to add to that so with OpenShift Dedicated basically the clusters that we have that Red Hat is managing you will be able to remotely trigger upgrades for those clusters for OCP clusters that are self-installed that you're managing it's a feature we're looking at right now but at the moment yeah you won't be able to remotely trigger upgrades for OCP clusters yet the scenario is a CCSP provider that sells clusters to all the customers and it will allow you to keep a tab of what's happening where what the customer is doing in the case that the customer decides to manage themselves the cluster so you can say you know what you are on a version that has critical security features you should upgrade as soon as possible etc so you would allow the CCSP provider to better service the customer that's the scenario it's a great idea and again the implementation is something that we need to discuss with partners like yourself in terms of you know again tying into the infrastructure that we have in place for cloud.redhat.com or you know deploying multiple instances of that it's just I think today we have to we have to do more digging and more have more conversations to figure out you know what's going to work out best for us and for our partners thank you you're welcome alright first I want to address the gentleman who had asked that question about IBM's acquisition having anything to do with your plans on Nutanix we would very much like Nutanix to be supported as well I represent the power systems we have a Nutanix offering on power as well so I just want to kind of dispel that notion moving on to my question which is we do get some feedback from our clients that they'd like to mix different architectures they want to put workloads appropriately or place appropriate workloads on the right architecture in specific to Nutanix as well and in general do you see a roadmap where you can mix architectures in the OpenShift cluster yeah so today predominantly where OpenShift runs is x86 architecture we do have support for OpenShift on IBM power and we have an entire team called the multi-arch team that's kind of focused on multi-arch capabilities not just for power but for exploring things like ARM Zee even and so forth we think this is an area again can't really say anything about the acquisition until the acquisition closes but it's an area today with IBM as a partner and down the road that we look to kind of collaborate more on for the architectures that they care about it is something that you know as customers kind of adopt more diverse compute infrastructure that we get asked about a lot and very open to figuring out how we can do more in that area you're welcome so I've got a couple of questions we're looking at probably fairly aggressively trying to move towards 4.x mostly driven by Knative because we've got a lot of developers who are using OpenShift who are very interested in this paradigm at the moment with our three clusters we run stretch architecture so we use AWS as well as bare metal on prem control planes one side of the one link we don't stretch that I get those would be two different machine sets in 4.1 is that going to be like a supported deployment where we'll be able to actually deploy bare metal and EC2 instances and have them part of the same cluster or is that something that you're intending them to be separate clusters at the moment so generally our guidance is latency between control plane and masters is a key thing and obviously any time you mix infrastructure that can be very complicated I think EC2 and metal is going to be fairly complicated yeah we keep the control plane one side of the link we don't stretch the control plane and I think we have support for REL7 worker nodes not just REL CoreOS worker nodes there may be configurations that make sense I think it'd be really to say there might be some assumptions that you might want to investigate before jumping whole hog into that but generally if you're limiting it to the worker nodes then you're safe it's when you start stretching the control plane that we really don't recommend and can't really guarantee yeah no no no that's foolish we wouldn't do that just out of curiosity I was going to say to add what he kind of hit on it was the case of REL7 you could have a cluster in AWS for instance and then add a REL7 node and try it out I mean I don't know that anyone stretched it that far especially if a worker nodes but it might be something that you could try very quickly it shouldn't be a lot of work if we do that there's probably more detail question but I guess then I'm assuming things like the auto scaling operator are going to not work because they won't understand yeah they won't understand the bare metal how to provision actual bare metal machines right they wouldn't AWS environment because there's a machine API that'll know how to do that okay not in the bare metal side just the one question I have is and I guess it's a complicated scenario so that's why we're excited to ask questions but um I assume you're you treat if you run your control plane in the bare metal environment and you burst out to EC2 I assume you have you've turned off all cloud integration points right so okay so I think understanding some of those nuances would be good feedback to the team here and then but I don't want to give you an answer of yes it would work great okay fair enough um and I guess the the second question um was thinking about the the three to four migration I'm a little familiar with Valera not deeply but um we obviously it's great for stateless stuff but we've got things like OpenShift Container stories that are hosting PVCs that are hosting the docker registry what's the story on sort of stateful pieces again we're going to show a demo tomorrow but we're looking at several the idea is to give our customers choice so there's a choice to copy and replicate there's a choice to swing the PVCs or move the PVCs to point to the new control plane um and the idea is that you know your architecture are better than anyone and you will see what are the options that Red Hat gives you and choose the best the best path okay but there is some optionality around the system volume move correct I also wanted to add a little context on folks mentioned uh bringing your own rel nodes and so forth so when you're looking at the OpenShift installer and if you've been in the beta you're looking at like the right now uh for AWS a fully installer provisioned uh mode right where the installer is taking care of everything from configuring the infrastructure to bootstrapping uh all the CoreOS nodes for the masters and the workers to then setting up Kubernetes and everything that comes on top that's not always possible um so we do have a mode uh that sort of user provisioned or combines user and infrastructure installer provision uh so that you can do things like set up the the cloud infrastructure yourself if you're you know in a lockdown environment or environment where you're not able to delegate that control to the installer or uh bring your own uh rel nodes as was mentioned if you're uh in an environment for whatever reason you want to continue managing the operating system outside of OpenShift or you want to kind of have a traditional RPM based uh set of components you can do that um the VMware and uh bare metal providers that Tracey mentioned that came out in beta 4 those are what are called user provisioned meaning um you configure the infrastructure uh the underlying infrastructure yourself and then uh we uh automate the deployment of Kubernetes and operators on top of that but we are working with VMware as you heard this morning on a full installer provision mode where those choices are made for you it's fully automated from the configuration of vSAN and networking and everything else above um and uh what you'll see in the keynote tomorrow is we're working on a full installer provision mode for bare metal which will be very cool to automate everything that has to do with bootstrapping a bare metal cluster and configuring and so yeah one thing to add to that um Joe you had it almost all perfect except for the uh AWS for user oh that's right yeah that's right we're gonna actually have a mode I know this has come up um probably a few people in the room has come up about uh customizing the AWS infrastructure so we have a mode where it'll take pre-existing infrastructure and you'll be able to do an uh an open shift deployment to that so that's one of the things that will be part of uh 4.1 yeah so I'll put the plug out there again I was waiting for my time try.openshift.com there is two different sections please go out and look it's brand new as of Friday you have an install on premise or install with options that Catherine mentioned or the usual install flow that you guys have seen up on try.openshift for a few months now with um installer provisioned it's also a plug for our betas like you know your feedback is really valuable right and so for us we look at it like Amazon we can automate everything let's do that right and then we go to select customers in the beta and say our Amazon environment is very locked down and I don't have the authority to delegate control of whatever DNS or VPCs or whatever to you um and so that's how the user provisioned mode for AWS was born and it's feedback like that that is just invaluable to us to continue making sure that the product suits your needs thank you very much I have two questions so we're currently using 3.11 with Gluster CNS storage and heard that there is no roadmap for Gluster probably in 4 just want to confirm on that size you know what's going to be our strategy how do we get off of that when you go to 4 so OpenShift container storage in 3x was built around the Gluster technology and that's going to that's got a life cycle that goes out into 2020 something yeah so you know if you're on that infrastructure you know that is you know fully supported by Red Hat patches updates the whole nine yards as we move to 4.x you know we had a just like we had a number of architectural choices on OpenShift we also had architectural choices on storage one of the things that we saw was a lot more demand for object storage and we also saw a lot of momentum in the community around a project called Rook right so generally in our portfolio object storage really is more you know closer to SEF in what we you know what we we see as the strengths of SEF obviously SEF also does block and even file through SEFFS and the Rook project we already had Red Hat folks contributing to it and so forth so OpenShift container storage in 4x is going to be built around the Rook and SEF technology and then just like you know three to four migration we're working on storage migration Cheyenne I want to stand up is the product management lead for for OpenShift container storage yeah I want to give Cheyenne the mic yeah good question so OpenShift and it's going to be in the road map session tomorrow at 1030 if you're joining so the technology stack for OCS 4.x is going to be based on Rook IOS SEF and actually Nuba which is our latest acquisition in storage space for multi hybrid cloud capabilities so it's not just Rook and SEF but also Nuba so if you want to know more about it you can come to the session tomorrow it's room 161 and I know it's hot it's booked so I tried for it but yeah all right so again all sessions will be recorded and obviously there's also the opportunity to meet with folks like Cheyenne here or after the conference if you want like a demo if you couldn't get into a session or you like what you saw in a session but you want a demo for your broader team or discussion just reach out to your account teams and we can set that up and everybody's happy to talk to you okay another question is the licensing it used to be socket based and I heard it's going to be core based with the 4.x OpenShift is that correct so basically we did we do support we'd supported both sockets and cores for the worker nodes from the beginning we moved to focusing on core based because it gives us an option that works across all environments right like you can't really count sockets on Amazon and so forth that being said if you're an existing customer that you know is on a socket based program there is sort of a grandfathering or renewal so you can kind of continue that at least for one renewal term and then you know talk to your sales reps around the rest and then there's options like cloud suites like some bundles that are socket based but yeah we wanted to kind of simplify the pricing structure also get out of discussions around what the right ratio is from cores to sockets which is you know you should see your procurement people love talking to us about that so we just wanted to kind of simplify that but that's kind of the focus now is on core VCPU based pricing the other thing is we're actually with the metering technology finally going to be able to offer hopefully this year a consumption based model for if you have like a base set of capabilities but you want to burst capacity so we're looking at how to tie the metering to offer a more consumption based pricing option so thank you you're welcome two questions there was a comment about automating vSAN integration is there a story around read write many or is that still going to be something that's more manually provisioned Eric sorry there's not a new story in that okay the other question is with all of these new features and all of these new processes and technologies building blocks what about training for those of us for example with access to Red Hat training catalog when can we expect that to be updated yeah so great news so the Red Hat training team has already been hard at work starting with the first beta on building training curriculums for OpenShift 4 both for administrators as well as for developers although from a developer's perspective it's the same thing other than there'll be trainings for things like Istio and Knative and the new stuff but in terms of how developers work with OpenShift that should be consistent so yeah so I think look forward to that there may be some sessions I know the global learning services team is here at Summit you can go talk to them about that if you have a GLS all you can eat subscription that's great because you get access to the whole catalog and then we also have other options Brian mentioned learn.openshift.com a great resource for folks who are just getting started actually do something hands on and self paced is a lot of learning modules and we keep adding new ones a lot of them are tied to new technologies like Knative and Istio a number of books and community resources the commons gatherings events and the weekly briefings are a great way to learn about new technology so for those of us with the learning subscriptions you'd expect that to be updated relatively yeah I think if those courses aren't available right when the GA hits in a couple weeks it won't be very long after that because they've been developing along with us yeah I think the plan is instructor led will go right around GA and then the self paced stuff will come shortly thereafter excellent thank you I'll go back to your read write many questions I don't know where Cheyenne is and why he's not yelling at me but if my answer was accurate I guess if you're trying to just use the vSphere provided functionality but if you have OCS read write many would be something that could be automated and supported and that can run on top of right anywhere you want to run it so there is a story but the specific question I think you were asking it's sort of manual I'll table all of my questions around that thank you alright well thank you everybody we appreciate your participation we appreciate your questions now that you know what everybody looks like feel free to corner in the hallways and throughout the week and thanks again