While the turquoise turtle in downtown Little Falls is a place where mind, body and spirit all come together. For this week's Community Spotlight, Sarah Winkelman shows us what this wellness center is all about. Staying healthy and being pain free are two very important things for Amy, the owner of the turquoise turtle. Pain is a big part of my business and so it's very draining for the person in pain and so if we can try to get that alleviated and get them active or staying active is crucial. The wellness center offers a wide variety of services and classes to help people not only understand how to maintain good health but also to show them how to put it into practice. We can offer self techniques that they can do to reduce that stress and anxiety, improve their health. The office used to be located in Pierce but Amy felt there was a greater need in Little Falls. The location moved downtown in January and is already seeing much growth in part thanks to their unique name. Turquoise is a stone that promotes health and wellness and then turtle represents the earth or mother earth symbol. With each new moon drums can be heard in the turquoise turtle with those in a circle drumming away negative thoughts and drumming in positive change. I try to make all the drum circles possible and there's a healing trade that happens for energy workers which is really just amazingly valuable to be able to practice with each other. Friendships are formed, music is played and stress has disappeared thanks to the full moon drum circle. I have a true passion about drumming. It feeds your soul, your spirit. It's a little hippy, it's a little spiritual. It builds community. As the business continues to grow they are open to feedback on classes they offer or new ones they might be able to provide. For this week's community spotlight Sarah Winkleman, Lakeland News. If you've enjoyed this segment of Lakeland News, please consider making a tax deductible contribution to Lakeland Public Television.


And so in other words, this is a very strong intuition that we have, that that is normal. And so all of this was so convincing and reasonable sounding that over the next thousand years it became accepted knowledge. People were taught it, educated people were taught it, would teach other people. It became Christian church dogma. And really over the next thousand years, the only things that happened is that various people worked on trying to improve the details of this idea of violent motion. So if you pick up a brick and you throw it, once you've given it that force, you can make it move and make it not be on the ground. But once you let go, why does it keep moving for a while? Why doesn't it just stop and be on the ground at the same time suddenly? And how do you get through the details of that? And people invented ideas of things called impetus, which is the set of ideas that try and describe from an Aristotleian point of view how something that's been thrown keeps moving even once you let go of it. And this was invented by a Greek philosopher and subsequently refined and analyzed by Persian philosophers and then eventually Western philosophers until finally it came to Galileo Galilei, who after a large number of careful experiments and measurements and a lot of thought came to the conclusion that the problem wasn't in an insufficiently detailed model of impetus but rather with Aristotle's fundamental idea of natural and violent motion. And instead Galileo said that rather than requiring a force to make something move, if you don't apply a force to something, then it will keep moving exactly the way it was moving. So if something was at rest, then with no force it will stay at rest. But if something is moving, then if you don't apply a force, then it will keep moving.


Welcome to this review session. In this session, we're going to be doing some regression problems, solving them using Microsoft Excel, and explaining how to interpret the printout. We'll be looking at several problems over the next few slides. Pay attention. Do listen to the audio. I hope you enjoy this lecture. Look at this problem. Again, in regression, you have to know which is the X variable, the independent variable, and which is the Y variable, the dependent variable. I think you're trying to predict. Well, here X variable is a math score, giving the possible employees a math test, and then we have their scores. And then we also have them rated on job performance. Some 0 to 10 scale with 10 means you're an incredibly good employee and 0 means you're awful. Now, the first thing you do when you look at a printout, this printout comes from Excel. Again, we have a handout on how to do this. How to use Excel to get a scatter plot, which you have on the side, and how to get this regression printout. You're going to have to understand how to read a printout. So the first thing you look at is the significance value. Now, in this case, I look at the significance value. There's an arrow there. And it shows that the probability of getting the sample evidence, given that X and Y are not related, that you shouldn't be using one to predict the other, is 0.765. Now, the rule is, if you're testing at the 0.5 level, this is not significant. Basically, what the computer, what you're learning from this printout is that this is not unexpected. You know, if X and Y have nothing to do with each other, the sample evidence supports that. Indeed, look at the scatter plot on the side. There's this chart title. Again, I kind of had the computer draw on the regression line, but it's meaningless because clearly this is just a random pattern. See, your sample evidence is showing a random pattern. X and Y are totally unrelated. It's almost like a circle. You can draw that line anywhere. Computer thought this was the best job for the least square line, but really there's no good line. First thing you always look at is the significance value. Full of thumb. If the F value is between 0 and 1, it's never going to be significant. F of 0 is totally not significant. Would you explain nothing? The X does not explain any of the variation on Y. Right away, when you see this, that's not significant. You don't write down the regression equation. You do nothing. You've got garbage. X and Y are unrelated. So in this case, would you tell your boss, you know, you did a study and noticed that you took 13 subjects and you found absolutely no relationship between math scores and job performance. And again, that's confirmed with the R. Look at the correlation coefficient. It's called multiple because this is also used when you have several independent variables. It's really just R. Again, the printout called multiple R, which is really the correlation coefficient. Notice it's 0.09. Quite close to 0. In any case, it's not different from 0. That's what not significant means. As far as you're concerned, you cannot reject HL, which is saying that the row, the population correlation is 0. This is basically no different from 0. There is no relation between X and Y. You should not be using X to predict Y. You have no connection between these two variables. Okay, now we're looking at another problem.   Okay, to be a high school graduate, 12 years of education. And we'll look at their hourly wage at this company. Want to see there's some kind of connection between years of education and hourly wage. The first thing you look at is the significance of F. And as you can see, it's way below 0.05, right? It's 0.0001, 1 in a million, I think. Okay, one chance in a million of getting this kind of sample evidence. Now, the sample evidence is either that scatter plot or the R value. But basically, the minute you see this significance value, you know that X can be used to predict Y. Now, first of all, let's write out the regression equation. Now, you see where it says coefficient? And you see the intercept. The intercept is the constant. Okay, that's the value of Y when X is zero. So your intercept is negative 17.937, and your slope term is positive. You want to note that it's positive, 3.349.  X is years of education. So suppose I ask you to predict, and I say let's say X is 16. So plug 16 into the equation, 3.349 times 16 minus 17.937. And now you've predicted the Y hat, which is hourly wage, and that's your predicted hourly wage. Okay, that'll be the regression line. Now, other things of interest. You can tell your boss, well, the correlation coefficient, R, is a positive 0.868. Very strong correlation. We use the word strong on a 0.86. Sides being significant, which means it's not zero, you can say it's strong, 0.868. The R squared, now that's the proportion of the variation in Y, which is hourly wage, explained by years of education. Well, it's 75.4%. There's a lot of explaining. Let's just call it 75%. That means only 25% is left unexplained. We explained approximately 75%. Unexplained is 25%. Now, that could be random factors. You may have other factors. Education may not be the only factor, but education did a very good job in explaining the variation in the Y, the hourly wage. The adjusted has a mathematical thing about degrees that ignore it, as do degrees of freedom. We'll work with the regular R squared. R squared is just R, the correlation coefficient squared, which has a lot of meaning in regression. The standard error, we're not going to use too much. It's used for all kinds of inferences that we're not going to do in this course. Observations, you know, there are 20 observations. You can count it. There are 20 points. If you're looking at essentially 20 people, you're looking at the years of education and hourly wage. The only thing you have to realize is step one, look at the significance value. If it's significant, I can write out the regression equation. You write it out and I told you what it was. Y hat equals minus 17.937 plus 3.349x. You can use that for predictions. I showed you how to do that. You explain what R is to your boss. It's a measure of association. It's a plus 0.868. Your R squared, another important measure, you tell your boss, boy, education explained approximately 75% of the variation in wage, only 25% left unexplained. And now you know how to read a printout. Let's look at this problem. X, the independent variable's age, the dependent variable Y, is task completion time in minutes. Okay. You have the X and the Y. First thing, you decide. Is the regression significant? It's an arrow pointing at the significance of F and it's 0.0001. Definitely, definitely significant. Definitely less than 0.5. That's one in 100,000, I think. One chance at 100,000 of getting this kind of sample evidence of X and Y are unrelated. This is not what you expect to see. And again, the scatterplot would confirm that. What is the value of the intercept term, B0? Well, you can see it on the bottom, 11.525. That's the intercept coefficient. So B0 is 11.525. What is the slope term, B1? 1.032, right? You want to write out the regression equation now based on that? Y hat equals 11.525 plus 1.032X. Notice the positive slope, which means the correlation is also going to be positive. What is the correlation coefficient? Plus 0.868. The correlation coefficient always has the same sign as the slope. There's a positive relationship in age and how long it takes to do the task. The older you get, the longer it takes to do the task. What is the proportion of the variation in Y? Y is task completion time. It's explained by X. How much does it explain? How much does age explain? Well, you can see from the R squared value, 75.3%. Okay, 75.3. Let's round it to 75% approximately. Again, 25% is left unexplained. Other variables perhaps. But 25% is unexplained. 75% is explained. So again, you tell your boss, I found a significant relationship between age and task completion time. And notice what happens. Every year he gets older. It takes another minute to complete the task. 1.032 minutes to be exact. That's the slope. The change in Y, the change in task completion time over age. Every year means another 1.03 minutes to complete this task. If you ask to predict, let's say somebody is 50, how long would it take based on your regression model?  Okay, let's look at this regression now. Age is X, the independent variable. The dependent variable's job satisfaction score. Are they related? Question one. Is their relationship here significant? Answer is look at the significance value of F. 0.0004. That's a lot less than 0.05. So we're testing at the 0.05 level. Yes, it's significant, highly significant. In fact, there's 10, 100, four chances in 10,000 getting this kind of sample evidence. That's the scatter plot of the R. Of getting this if nothing is going on. Well, this is not what you expect to see. Okay, so we have a significant progression. There's a relationship between age and job satisfaction. What's the value of the constant B0? 1 or 9.27. Okay, we've rounded a little bit. What is the value of the slope term? Now, this is important. It's negative 1.0448. There's a negative relationship. So that means that the slope is negative. So the correlation coefficient is negative. Let's write out the regression equation. Y hat is 109.27 minus 1.045. We just rounded. Minus 1.045 rounded. Okay, X. Okay. What's the correlation coefficient? Now, this is a trick question. It doesn't show the negative, but the cell, that's a mistake it makes or whatever. You're supposed to figure out that R is minus 0.792. Minus 0.792 is a negative real issue. As people get older in this company, the job satisfaction goes down. Okay, in fact, I can tell you how much it goes down. For every year, they get older. The job satisfaction goes down by minus 1.045 points. A little more than a point every year on a 100-point scale. Okay, what is the proportion of the variation in job satisfaction? The Y explained by age. Well, the R squared tells you it's 62.7%, 0.627. We explained almost not quite 63%, which means almost 37% has been left unexplained. So you might want to use another variable, and that will be called multiple regression, but not in this course. Okay, let's look at this problem. We'll look at absences from class and the score on the stat final. And as you can see, there were 17 observations. So we're looking at 17 points, 17 people. Okay, and I can get the scatterplot. You know how to do that. All right, first thing, is the regression significant? Well, look at the value there, 0.0030. Three chances in the thousand of getting this kind of sample evidence. A lot less than 5%. 0.003 is less than 5%. It is significant. We have a significant regression. Okay, so there's a relationship between absences, which we're going to use to predict the score on the stat final. So first, that's significant. Okay, question two. What is the value of B0, B1? Well, the intercept term, the constant is 88 point rounding now, 88.75. That's the constant term. The slope term again is negative, minus 4.40. So we read out the equation. Y hat, which represents the score on the stat final, is 88.75 minus 4.40 times X. Okay, if you want to predict the score for somebody who mixes class eight times, plug eight into the equation, 88.75 minus 4.40 times eight, and your prediction is they get a 53.55 on the exam. Okay, just make sure again, you know the slope is negative. The negative slope. So what happens to your correlation coefficient? It's going to be negative 0.6741. Again, the correlation coefficient and the slope have the same sign. There's an inverse relationship between absences and the score on the stat final. So again, make sure you know that R is a negative 0.674. Okay, what is the proportion of the variation of Y that is explained by X? Well, X did a good job. It's pretty good, but not perfect. Explain 45.4%. I want to be more exact. 45.44%. A bit more than 45% was explained, which means close to 55 was unexplained. You might need some more variables to explain. Now, one other question. Look at the intercept. I forgot to mention this. Okay, what is that? That's the value of Y when X is zero. So what is the value of Y when X is zero? X is zero means no absences. If you never miss class, according to the predicted model here, your grade should be 88.75. Again, that intercept, the constant term, is the value of Y, in this case, score on stat final when X is zero and the zero absences. So we'd be predicting 88.75. Every absence makes you lose 4.4 points on your stat final. Okay, let's look at this problem. Look at attractiveness on a 10-point scale. That means you're very, very good looking. Okay, that's attractiveness. And we want to see if it's related to wage. This could be some kind of discrimination if there is a relationship. So the company wants to know, is there a relationship? Are people more attractive, getting higher wages? In any case, they want to know, is there a relationship? And what is your conclusion? Look at that significance of F, 0.283. Again, it's not significant. That's a lot more than 5%. So the pattern you're looking at could very well be explained by chance. And the correlation coefficient, even though technically it's R is 0.268, it's not different from zero. You would say it's not significant, because it's not different than zero. You don't have evidence that it's different from zero. And the same with the R squared. Look at the R squared, 0.072. You really haven't explained much, but you haven't explained more than zero. It's mathematically, statistically. Again, really, when you take one look at this, you just tell your boss, no relationship between attractiveness and wage. There's no relationship period. Don't use one to predict the other. They're not related. Remember, as always, the best way to study for an exam in this statistics course is to do as many problems as possible. And that includes problems which you solve using Microsoft Excel.


The following is a presentation of TFNN, the Tiger Technician Hour with your host, Hazel Chapman. Call now, toll free at 1-877-927-6648. I want Hazel Chapman here on this Tuesday, October the 26th, and we're looking at the doubt making a new all-time high. I'll pull back a little bit from the intro day. I suspect that the 35,900 is going to offer some resistance before we get to the 36,000 level. We'll see at this particular point we get 35,865 in a leg deep. Now this is going to be very interesting. I'll take some time in a moment. If I have a chance, as I've had some very good questions come in, and I had a couple that came in yesterday, which I didn't see until too late, so I'm going to get to those. Let's look at the Dow, first of all. The magnitude of the moving, the daily chart on the left here. Yes, it says we're along from around about 35,000. We're at 35,829. We've added to our long position, core position from March 23rd of last year, where we started buying the Dow. So we're looking at the flat stochastic at 96%. That is usually very good, and it's not telling you that you're about to turn down, unless there's some bad news, because the technicals here are strong enough. The magnitude is extremely strong. On balance volume is lagging. He hasn't got a look on the left side, back around about the 18th, 19th of September. Look how it overbought that guard, and then it pulled back. But this hasn't got overbought yet. It's only in a leg C on the upside, the on balance volume. The nine period moving averages way above the 14, and the price is way above the nine. So far, it definitely has to be some kind of a bad news that filters into the market, that is reflected negatively by the market, because it does not like that news. Other times news comes in and the market says, oh, I couldn't care less. So we'll see, so far, acting well, up 71 points. Look at the S&P. The S&P is up 22 at 4588, all-time high, hit 45.91 today. Leg E in the weekly chart, only a leg B in the monthly. This is incredible that we've gone from last year, March of last year to the level of 21, 1991. We've had only one peak in the Chapwave methodology, and that was that peak that was at May, sorry, no, September, September of 2020. It has one little pullback, a single, like a red candle, but it was still an up bar, and then a red candle with a down bar, and then we immediately start leg B, and this is called in the Chapwave methodology, a floating ladder, and it floats and floats and floats until it makes a peak. What is a peak? Look at the mountain. A mountain has a peak because the left side is going up and the right side is going down. We're not going down yet. This is still going up. Unbelievable.  That is really something. So strength is here. I suspect on the interday we started to get real choppy. I think we were about really close to making some kind of a top this week, short term top. Why have we got a leg C in the daily? We have to wait for a peak that maybe is tomorrow. Wednesday, there's a lower high bar, and then Thursday or Friday you make a new high bar. That goes to leg D. And then we've got to be careful if the technicals are suggesting that there could be some kind of a pullback. So far, the technicals are suggesting no. Let me see. Did I finish that? No, I didn't. I just do this real quickly. Yes. I did a lot of work on the E-minis. 120. I wanted to spend some time today on my 120-minute charts. I don't know if I'll be able to do that. In the Chadway methodology, you're always looking for at least four higher peaks. Let me just show you this quickly if I can get to it. This is for newcomers to my work. You're finding what you do is you try to identify the lowest low bar, and then you merely count each successively higher peak alphabetically with an uppercase on the way up, downcase, lowercase on the way down, and it can go all the way A, B, C, D, E, F, G. Seven higher peaks. It never goes to an H. It's like the piano notes on the piano, A, B, C, D, E, F, G. Never an H. So at the fourth highest peak, peak D, other things can happen. Could be E, could be F, could be G. But at Ds, where you lift your foot off the accelerator momentarily to see whether or not you're hovering over the break because other things can happen. Well, look at this. The E-mini, this is a continuous contract. Now, I would not be trading off a continuous contract, but I use it all the time because it gives me a real good sense. In this particular case, I do not have the E-mini, the December E-mini going back long enough. Here I've got it going all the way back as long as I want. And then you can see leg B in the monthly chart right there, the little bit that you can see the E-mini, S and B continuous contract. So today we've gone to an E. Just underneath the Chadweight inside track repellence zone. See the pink and green lines? It gets repelled every time. This is a peak D repellent right back at about 10, 10 on the 19th at 10 o'clock or 11 o'clock maybe on the 19th of October. Then it goes peak A, B, C, D. And then all of a sudden around about, just right on 10 o'clock, I think it was the 23rd of October, it has a sharp pullback, goes into a rectangle formation and then breaks out and goes peak A, peak B, peak C, peak D. And now we've got, ah, we've got 45, 83 and 45, 82.50. With a chance, well, I don't know, but maybe a chance that in this 120-minute bar we make a peak E. But look what's happening. The magnet is good. Stochastic is flat at 92%. Unbalanced volume is good. Everything is good. So, so far it's bumping up against that. That's the way I use this particular technique. It's a simple technique until you get to D or E and then you have to make some decisions and it can become a little complex. But you should try to keep it as simple as possible. Leg B in the week. This is only a leg B in the week. I don't want to be going short just yet. Maybe on an intraday basis, yes. But not, not longer term basis. This is just so too strong. And it's leg D in the weekly chart. Let's go to the Q, Q, Q, 1, 2, 3. Did I do the Qs? I thought I did. Oh no, I didn't do the Qs. But ah, I did. I haven't finished the Qs, but I did to the end Q, which is the continuous contract. And this has just gone to a leg D. You can see what I mean by just on a very short term basis, getting to some kind of a potential pullback. But so far that's all it could be just an 120-minute chart. Meantime back at the ranch, this is only leg C. A leg C, a beautiful leg C, I must say, in the daily chart. And it's at 15,665. What was the previous high? This is a continuous contract. 15,699. 699. Oh, we're only, what, 29, 30 points from an all-time high. So this is still very positive. Now let's go to the IWM, the Russell 2000. Russell 2000 leg E. Within the rectangle formation, going to the upper length, it's now leg C in the weekly chart, great leg C. And the Mancini's almost about to turn positive. Isn't that amazing? So far this is a very good action on the Russell 2000. All right, let's get to gold, quickly gold. Pulling back very sharp, and now down 21. I had this notated in the continuous contract. It went to a peak F, so I see that it hit the rectangle formation. Within that, you've got your arches, all techniques that I discuss in my webinars and my CD introducing the Chivalry methodology. And yet it is coming all the way back to retest as low, around about 1782. 1776. No, 1779 is the Georgia create experiential moving average. Wow, great coming up. Let me see if I can just finish some things quickly because I want to get to those questions. I'll be back in about 2000. Are you looking for a way to consistently add winning trades to your portfolio? Tom O'Brien is here to help. Tom O'Brien has been successfully trading markets for over 30 years. A frequent contributor to TD Ameritrade Network and CNBC, Tom O'Brien founded TFNN over 20 years ago to help educate investors just like you. Tom's Daily Market Newsletter, Market Insights, is published every morning when the markets open to give you the competitive informational edge you need to succeed. These newsletters are packed full of Tom's advanced technical analysis and are geared to deliver comprehensive strategies for a successful portfolio. Get Tom O'Brien's newsletter, Market Insights, today and try all of our products and newsletters 30 days risk-free with our money back guarantee at TFNN.com. TFNN, educating investors. What's separating you from the most successful men and women on Wall Street? That's right, information. Having all the information gives us the perspective we need to place the right trades at the right time. The TAS Profile Scanner is the premier market profile based scanner. 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Watch online at TFNN.com or on TFNN's YouTube channel where you can find the best investor you were born to be TFNN Educating Investors Toll Free at 1-877-927-6648 Internationally at<PHONE_NUMBER> Opposed we're back about 18SBZ 29 and during the break I must have done how many charts I don't know how many charts I got requests for them I'm going to come back to some of them they were very interesting I said gold is in a range it is tradable but it's more an inch a day type trade when you go to the bitcoin that's a little different bitcoin has had a huge move now it's in this consolidation phase it's at a peak D in the daily I'm calling this at least for now I don't see any reason why I should change that a leg C in the weekly chart and a leg D in the monthly chart so it's kind of had this real big flurry now there's a lot of competition for tradables and let's just see what the crazy thing WAC WAC that's down 10 and 73, 92 he has a stock this trading in the 12s one day and the next thing you know it's at 170 something I mean announced at 973 so there are a lot of things that are taking place that are usurping some of the tradables that would normally be in play and that's why I'm saying you've got something else going for it if you look at the dollar DXY the dollar is holding well it's pulled back quite sharply at peak F in the trap wave at 94.56 the October 12th I was asked a couple of people over the last couple of months and one person in particular saying kind of why do you use up that line in your trader's corner for the dollar when really not doing very much that's only because I do have people they have businesses they need to deploy the money in certain ways they really want to know what the dollar is doing so we've been along the dollar since April of 2018 at 90.07 via the UUP we never got stopped out even though it ran up all the way to almost 103 and then it pulled back down back to 89.21 we never got stopped we're still long and I'm kind of keeping it because of a couple of things it's almost like a benchmark of the US economy and I just believe that as the economy gets stronger I think the dollar will get stronger that's just my thinking we'll see what happens in the meantime back at the ranch let's get back here we want to look at the TLT and then I'll go to the calls I'll go to my questions here TLT's now pulled back it's only up $0.07 I think yields I mean what was that let's just see she said she posted earlier on that the I can find it the Fed which one is the Richmond I believe it was the Richmond yeah I'll get to it there it is long slide 9.59 there Richmond Fed manufacturing index for October 12 versus minus three last month I have to tell you things are really improving and in fact as this has this variant the Delta variant starts to be attained I think we're going to see a lot going on in terms of the economy and so one of the reasons why you're looking at I mean automobile companies they might not be having but they are selling at top dollar and that really makes a difference when you're selling something that $5,000 over the sticker price I think that you started to see you don't have to make that many sales and doing very well I think that's what you're looking at but that's also going to come to roost at a certain point I just a real quick I just want to get to this because it came up PR PHF I can never believe these letters are very difficult yeah this is BR we looked at this yesterday what is this this is the I'm not even sure what it is if I can read it this is Galaxy digital holdings up to day up .32 with 22.60 this is leg A PK leg A again so this is leg B it's actually very nice it's trying to get out of the rectangle trying to make a cup formation yes this is good action I agree with you good action the question came up earlier about SHW SHW SHIM and Williams had not such great news but they are their favorite color is green look at the charts occasional reds and look at this it went very red earlier this morning it dropped down from yesterday's close in the 340 area it drops down to a low today of 302 and it's trying to come back to around 76 cents it might even turn green by the end of the day look at that V-shaped pattern in the weekly chart leg E and leg D in the monthly chart so yes I hope that helps you just wanted to see the chart there it is yes is there a recovery faster than a V-shape a V-shape I love the V-shape pattern the cup pattern takes its time and then turns around it has a stronger momentum but in terms of just absolute speed it goes straight down and then in either a shorter time frame or the same time frame if the price doesn't go to the top and then reverse in other words SHW and Williams had a high on the week of the 27th of August of 309.98 the next week was 10.41 so that was the high peak D it pulls back very sharply to the 270s and it took 1, 2, 3, 4 thousands of weekly sessions to go down and you've got 1, 2, 3 this is the 4th weekly session higher and we've made a high of 3 10.75 which is just was it 25 30 something cents above the previous high you want to see this follow through all the way and you want to see a weekly close above 3, 10, 3, 11 I'm going to say above 3, 11 you've got it the right side of the V has to bring out to the upside as if it's like a brand new buy mode rather than a continuation of the pattern from the buy mode before which is this is a peak D I'm calling this E, I'm not even giving it an alternate count E-B just yet I will when that MACD crosses positive in the weekly chart so this is great action but it's not good enough if you want to see the explosive right side V that you often get like here's a V-shaped pattern and you want to just continue higher so so far that's a good sign we'll see sorry I'm sorry you're short I shouldn't laugh but I was talking about it on the right yeah if you are short what you want to see is this there's nothing wrong with being short of that I've got this as a peak C in the daily but you want to see a failure pattern by the end of the day we're down 80 cents not good enough the failure pattern would say if you close if you close below yesterday's open of 308 round number open if you can close today actually even 308 is not good enough for me you'd have to be deeper than that I want you to be in the 307 30 area or lower then I'd say exactly then you've got it it was down 750 this morning you felt good this is one of those cases you take your hands off the wheel to pat yourself on the back that's when you hit the tree so just be careful handle this as if it's in a peak C possibly today and it should still go to a D even though the earnings better it's come back so nicely after this is Sherman Williams SHW trading at 308.68 down $1.05 a little bit better than it was just a moment ago when it was only down 40 cents so just have respect for the strength that it's showing yeah that's all I'm saying I know you know how to handle these trades now I have to go to this yesterday over the weekend I found I just happened to be tidying up a little bit I need to tidy up every once in a while I usually know where things are but it still looks a little bit of a mess but I do know where they are well I found something from January and I was going to show it yesterday at the same time I found something here I'll be back in a moment are you having fun trading the markets but having trouble finding like-minded individuals to discuss your trading and investment ideas with become an apex predator in the trading markets and join the Tiger's Den trading room only at tfnn.com the Tiger's Den is an exclusive trading room where successful traders from around the world come to exchange trades and ideas join the Den and surround yourself with the sharpest minds in the trading world subscribers to the Tiger's Den are also the first to have their questions answered live on air and can privately chat with our tfnn hosts live during their shows interact with 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that you're gonna love this new charting software and even give you a 30 day unconditional money back guarantee don't miss out on this incredible new piece of software get your copy of the art of timing the trade charts today by visiting tfnn.com this segment is brought to you by thinkorswim for more information just click the thinkorswim banner on the front page of tfnn.com hi folks during the break I did again I did a bunch of charts that I wanted to do so a question came up about NUE this is a new corporation and because the person's in it I'm gonna do this right now I have this as an just an alphabet ABCDEF right here but look how strong this is and the person said I might take profits I'm just gonna suggest rather than not take profits look it's at 111.12 take something off right now because it definitely has a spectacular move but this is still is actually starting to work and it could turn around yep absolutely but there's a chance that this is an alternate count if this is a new leg A that's amazing but it could still go F and then it could go to a G the MACD is good the casting's flattening 79% on balance forms of 10 overboard I said yeah take a little bit off I would rather keep a core position because this is look yes there's a potential head and shoulders in the weekly etc but it's in play the steel just suddenly F what is the one we used to have CLF is just fabulous earnings etc I would not get too carried away take a little bit off right here there's nothing negative in this particular other than the on balance volume says be careful could have a bit of a pullback it a bit of a pullback means yes it gives back to today's lows 107 is trading at 103 points higher right now just give it a little room don't I take something off I would not get out of the position if you got in nicely this is a there's a chance that it holds and that it tries to get back into this area right here that ugly candle of the 10th of September of 116 so I'm just saying to you I do understand taking a little bit off right now but I don't think I would scared out so that I have to now bother about getting back in that's what I'm saying so you can even have positions that you want to scan out in but give it a give it a little bit more of a chance alright so I want to go to this Pfizer was the question so what's the question so it turns out that this person emailed me yesterday but over the weekend as I was doing some tidying up and I found a printed copy of a question that this very same person had asked me and I'm going to get to that and I told them I get emailed me to get my question came in came in at the right time but for some reason I didn't see it until later and that turned out I was about to actually start an analysis of that January question not the one that you just sent me so the one that you sent me was please take a look at Pfizer I'm long at $35 and would like to add to the position using your methodology what are the charts saying about Pfizer for an entry I'm planning on this being a long term hold as always thank you for what you do for us Alan so this is what I'm looking at the weekly chart and the monthly chart had such big pullbacks from chapter we pd that it seems to me there's a lot of work and the whole thing with the Pfizer with Moderna with now we've got Johnson Johnson it's starting to be a situation where the best has been done it's not the best is yet to come that's just my thinking so as a long term position whatever fundamental whatever you're looking at I'm not going to either agree or disagree with I'm just saying I don't know I'm just looking at the chart this if this was at 46 somewhere in the in the towards the middle part of this huge rain between 52 and 40 I say oh okay it looks like it wants to head back towards the highs but this particular point I cheated more is kind of a dividend stock a stock that is a great company it's had a huge success going from the 30 to 33 area all the way to 52 and then it's pulled back quite some and with all the news and everything it really should have been up in the 68 72 area so even there it means that the money that's being made is a different kind of money then then when it was projected that would be amazing because we all around the world everybody would take the Pfizer so I'm just going to say to you I like the actions 4333 it's in lakes see it's bumping up against the 50 period moving average if you're a longer term holder what I would say to you and you were looking to add to the position and you're in at 35 and it's had this that means you've had this huge move to the 52's and you've seen it come all the way back and you're still in it it means that you are really prepared to buy and hold in the absolute strongest tradition of a buy and hold and that is you don't really care you believe in the company at some point you think you'll be making all-time highs now all-time highs that's something else again because this is Pfizer goes back generations but absolutely this all-time high I believe should have been an all-time high let me just go back it was at 47 44 back in 1999 so what are we talking about finally three months ago it broke above that it took a little while it's in 1999 to 2021 it took a little while for it to get back there so all I can say is as a buy and hold I don't even change your thinking that's what it is so your question is where should I enter I should have said to you in the 42 area is kind of where I would start a two split part new entry one here and then I would just wait on the other I don't mind putting in higher if it's starting to show absolutely decided weekly higher highs and higher lows but at this point I'm thinking rectangle formation I don't even think there's a rush necessary to get in but right yet 43 29 I'd split a new position into two and my first part of that would be start a position here at 43 28 and then let's give it time I'd like to give it three weeks now I'd like to give it to November the 24th now that's too late November the the week of the 15th the week of the 15th let's see where it is that's I need time I need to see whether the time is going to be beneficial for it to try to get into the 44 45 area where the time just says you know what nothing to see here folks just a sideways action good good company it's just not breaking out it's going to go sideways between 40 and 44 maybe or even 39 but that's what I want to look at so you could do a little nibble here in the 43 26 area I'd probably say I wouldn't even rush necessarily but here is a starter position of it of a split new entry for the longer term but I would even split that up and I'd rather I'd rather have two positions and one could even be higher one could I don't mind if it's at 45 if everything's looking really good looks to me like it's heading towards the 52 high that was made I don't mind but at this particular point as a longer to buy and hold you just want to accumulate positions on major pull backs that's kind of the way these things work and the longer term as a great build up of a position and then someone turns around says wow you've got what X number of shares how do you get something you say no I accumulated them my average price is not what you're looking at my average prices and then you name your average price so that's the way I'm looking at it what I did want to do is to surprise you and look at a stock and the name of the stock is well first let me give you the symbol the symbol is VMC and I almost had it the other day I did a whole bunch of work in this recently and then purely by coincidence I picked up your email from January the 26th of 2021 I have a long position from about 150 and VMC welcome materials I'll be back to go through the story what a beautiful move congratulations Alan I'll be back are you in the market for buying or selling real estate in the bay area including the surrounding St. Petersburg Tampa and Clearwater markets Tiger Real Estate LLC is a firm that has extensive experience in the Tampa Bay area whether you're looking to sell your current property for maximum value or you're in the market for a second home or investment property Tiger Realty has the experience across all areas of real estate in the Tampa Bay area to help buyers and sellers make the most informed decisions across all price levels from the price you should be paying per square foot in certain up and coming areas to the type of cash flow investment properties are capable of creating Tiger Real Estate can help you make the best decision when it comes to all areas of the market for you make one of the biggest decisions of your financial future call Tiger Real Estate LLC today at<PHONE_NUMBER> or email us at tiger at tfnn.com that's<PHONE_NUMBER> call us today the technology around us is changing every day with so much happening it can seem impossible to keep up with all the information David White's investment newsletter the technology insider is designed to give you all the information you need to understand the technology that shapes today's markets and tomorrow's future David White has made his living staying on the cutting edge of technology his weekly newsletter will give you specific recommendations for value tech stocks as well as entry prices, target prices and stops to set for each trade Dave delivers his weekly newsletters every Friday with updates throughout the week you can get the technology insider at tfnn.com for only $1.50 sign up for Dave's newsletter the technology insider and get an inside look at everything the technology sector has to offer try it risk free today with our 30 day money back guarantee tfnn educating investors biotech is booming but for how long whether you think the biotech bull has room to run or has run its course trade LABU or LABD directions daily S&P biotech bull and bear ETFs visit directioninvestments.com slash biotech today an investor should consider the investment objectives risks charges and expenses of the direction shares carefully before investing the prospectus and summary prospectus contain this and other information about direction shares to obtain a prospectus or summary prospectus please contact direction shares at<PHONE_NUMBER> the prospectus or summary prospectus should be read carefully before investing an investment the funds is subject to risk including the possible loss of principal the funds are designed to be utilized only by sophisticated investors such as traders and active investors distributor for side fund services LLC don't forget you can listen to tfnn live on your mobile device 24 hours per day go to tfnn.com then hit watch tiger tv that's tfnn.com then hit watch tiger tv Hi folks down to 107 S&P's at 28 I belong position from 130 on vmc vulcan materials it looked like it was breaking out of the 12 year base cup with handle pattern it now appears to be coming back to its most recent breakout price in the 150 area my longer term is in the 230 to 240 range this is based on my 12 year base from top to bottom please do a chat wave analysis analysis on the stock if you get a chance thanks for all you do Alan so let's look at this and what we were looking so this is January right so we're going to go to January so this is a fascinating thing I did I must have been at the time I done some analysis on and I kept it up so this is vulcan materials trading at down $2 at 188 having hit 191.52 Alan's projection was 230 to 240 it's still not there yet so here's the pattern that I often talk about you know I talk about the dreaded H pattern this is the pattern let me just talk about this right here so in the traveling methodology today I'm going to make this a lesson why today's like a lesson just put it down in your book as a lesson today the 26th of October is lesson day in the traveling methodology there's a pattern I call the dreaded H why because it comes down sharply it makes an arch formation at a peak A or B it fails and it takes out the left side low if it holds the low if it goes under but closes above there's a chance it could make a second arch I call this a little lower case H the dreaded H because if it sharply takes out that left side low it's going much further down but at the same time I then say there should be another arch sometimes if it's successful and on this it decisively closes sharply above the arch high which will be very positive it can then make a big arch formation the deep cup formation there's a chance that it can make a second arch and that arch can be very tiresome because it basically in a rectangle formation and my expression is a rectangle formation can last a lot longer than your patients all right well wait look at this we have a question we've got a caller we've got a caller we're going to that but this can be upside down so the lower case H could be a soft you say a Y reverse Y formation and then that Y can make a second look there's your reverse Y like the dreaded H it broke just briefly above and then it came back in and it hasn't taken out that low so this is the upside down dreaded H which is the soft W formation I'm going to continue with this as soon as we done with our caller Mike and Orman Beach Mike how are you that's what I'm doing great and I'm I'm calling in about something similar to what you're talking about I've got like a little box list I'm putting together of stocks that are getting near very low lows one of which is like AT&T and like Boeing I'm looking for stocks that I can get at a very low low and possibly hold for a much longer term so I was wondering are there any any ones on your radar that you could share with us that that might be approaching very you know very low lows that might be a good longer term hold okay so what I'll do is this I'm going to first of all talk about telephone and then I'm going to talk about MJ which we had fantastic success with a lately not such great success because I make tight stops MJ is the MJ alternate harvest ETF cannabis at some at some point the whole aspect of the financing for the cannabis area is going to be sort of resolved so that the Fed at least the banking part of it is resolved there but the whole idea of the legal side to the legal side that also has to be done so long the term I think MJ alternate harvest is going to be spectacular but I don't know if you want to wait through the there's a legal side there's a whole bunch of things but if you look at telephone the reason why I've avoided these I keep talking about them in terms of in terms of dividend stocks that have the potential to give you capital gain and I keep saying you know the whole area of this telecom situation is AT&T look at Verizon Verizon and a fantastic move going all the way to the 62 area now it's now it's at 52 having 50 the other day so I want a sector that has the potential to be a longer term move to the upside so that you can have capital gain as well as a dividend that's kind of in the sort of ballpark of what you're talking about so I've been building up the list and I think on Saturday for my overview section I had a couple of stocks that sort of fitted this area stocks and I love stocks actually some were on the upside they were making new highs how do you get into them so what I'm going to suggest is over the next week or so I'm going to throw out a couple of ideas but telephone is also in an area that is it is so difficult because of the aspect of telecom the fact is I'm looking at another couple of weeks or so I'm finally going to be able to say hey I don't need to have Comcast and Verizon I don't need backups all the time I've got something that's proved to be secure I'm going to choose one I might even go my daughter has a service she pays a quarter of what I'm paying and she gets everything and so there are ways of doing this and that makes me very nervous about the telecom area so what I'm going to say is you've got to be careful look at that move I mean look at that sharp move down in because all of these companies have other things they have the area area of media so it's very difficult and the competition with people cutting the cord more and more people are going to do that so I'm just going to say to you let's look at areas for instance I had the multinational oils and I can we did have an axon and then we got out of it and I just said to subscribers for a dividend stock I can't have something that plummets 12 or 13 percent when I'm trying to get a 4 or 5 percent dividend so now they look fantastic these multinational oils so I'm just going to say to you the idea is fantastic but at the same time the risk you've got I don't mind having patients but I do not want to see a stock like an AT&T you're getting because it looks great because it's down so much at 25 you know if this thing drops to 17 that's an 8 point to clients over 30 but you've lost everything that you would have gained so I'm just saying I prefer to see something like this start to make higher highs and higher lows to give me a little bit of comfort and I know where the cushion is I don't know if that helps you yeah and that's all the way I trade I look for some kind of sign of strength before I usually you know get in yes and I always use tight stops so that's not an issue with me but you know like I said I'm just kind of putting a watch list together of stocks that are really you know beaten up really bad to have the potential possibly being longer term holds so Mike why don't you with your list this today is what today is Tuesday let's do this maybe Thursday or Friday give me some of your list and let's look at them together okay awesome and Basil is always I always appreciate all the things you've taught us throughout the years because it's just added more and more knowledge to my trading and help to make me a better trader so thanks again for all the education my pleasure and the good repertoire allows you a variety of options thank you very much for calling Mike we'll be back folks we're going to finish up welcome BMC because this is an interesting stuff I'll be back now is after the 101 S&P's 29 sharpening your skills as an investor is like getting better at playing a musical instrument you have to practice sure but you also need excellent instruction from experts at TFNN you'll get advice and guidance from the authority and technical market analysis and it's not just dry tedious text either TFNN airs financial content streamed live on TFNN.com and TFNN's YouTube channel with Tiger TV live every market day from 8 30 a.m. to 4 p.m. Eastern for free each host is an experienced trader and gives their take on the market while taking calls and questions live from around the world from the moment the market opens until the closing bell sounds Tiger TV has eight different shows with expert hosts to help you make the right moves with your money watch online at TFNN.com or on TFNN's YouTube channel and become the investor you were born to be TFNN educating investors you might think that if you want to be successful at trading in the stock market you're going to need a crystal ball after all it's impossible to predict the future right like any endeavor in life before you decide it's impossible get some advice from the experts you might find that it's not so impossible after all for daily market overviews that give you direction on the key indices selective stocks and commodities subscribe to the opening call newsletter at TFNN.com the opening call newsletter is written by Basil Chapman creator of the trading methodology known as the Chapman wave the Chapman wave up down sequence gives you an edge in identifying price turns finding the peaks and valleys in stock prices get the opening call newsletter by Basil Chapman in your inbox every day first time subscribers also get a 30 day money back guarantee if you're not satisfied let us know and you'll get a full refund within 30 days of signing up TFNN.com educating investors the Tiger First mortgage program pays 7% per year paid monthly on secured high value buildable properties in St. Petersburg, Florida the investment is for 4 years paying 7% per year or $7,000 per 100,000 invested your investment is secured by high value real estate in St. Petersburg, Florida your investment can be anywhere from 100,000 to 500,000 you want to make 1,000 per year on 100,000 invested or 7,000 per year on a secured Tiger First mortgage the Tiger First mortgage program may be just the program for you the Tiger First mortgage program pays 7% per year paid monthly for more information you can call<PHONE_NUMBER> that's<PHONE_NUMBER> this segment is brought to you by thinkorswim for more information just click the thinkorswim banner on the front page of TFNN.com so we're looking at the materials BMC it does crushed stone sand gravel asphalt concrete let's see it's at a pp, a double top almost a triple top in the monthly chart and look at this beautiful inverted dreaded H going to a lowercase M but except it's upside down so it's the soft U going to a W and it's got the same number of bars everything about it looks really good and what did I do I had all this notated and then purely by chance I found the email from January from Alan and he was talking about BMC when it did 193 he's looking for 220 and Alan if you still got it I bet I surprised you today and it's going to peak A, B, C, D remember peak A right there the little A, B underneath that always every peak gets counted C, D, E and a double tops it goes underneath that the high today is 191.52 it needs to get to 193.97 to start a leg C in the monthly chart and it's fading but look the magnies got stochastic to it I think this is great if you're talking about infrastructure this is infrastructure so I love this and I think you're a target because earlier B in the monthly chart in the 220s is absolutely correct so we were looking just a moment ago we were looking at with Mike and Orman Beach we were looking at longer term yes you want them at low hours but in the longer term perspective if you can identify something that is structurally structurally within the format of the economic vernacular that you're in at this particular moment Vulcan is it if it pulls back nicely to the 180 it's at 189 right now if it goes to 186 to 183 I want to have another look at that because that'll be the cup with the handle formation and then we might have another move to the upside so I hope that helps you and also I hope you're still holding this on the top of the base that you're talking about but I think you're talking about upside projections of what you think that tomorrow would be as the emcee of this week's interesting pathway analysis study chart I'll be back tomorrow and I'll be back in a couple of weeks and I hope that you stay tuned stay tuned see you


Our next speaker is Jennifer Cohen. She's going to talk about website design principles to DIY like a pro. She's been designing WordPress, but she's been designing websites for many years. She has an agency for 15, blogging her 10, and she organizes the Sacramento WordPress meetup, and she is also an organizer for a WordPress campaign Sacramento. Welcome Jennifer Cohen. Good evening. I'm a loud talker, and now I don't have to worry about doubling two things. This is where I'm going to benefit. You guys being sparked out? You're great from it. I will happily eat that break. I'll be in the end. So, one of the things that when I'm at the meetup, when I'm at the word camp, when I'm out talking to people, and we're talking about WordPress, one of the best things about WordPress is that it allows pretty much anybody to create their own website and their own blog, and it allows you to do a lot yourself without having to hire a designer. What are the worst things ever about WordPress? The fact that it lets you do all these things by yourself, right? It lets anybody make design decisions, and not everybody makes good design decisions. Page builders are really, really popular. Page builders also make designers cry, right? So, the best things about WordPress can also be some of the most challenging things, because it puts all of this power in your hands, and you have a lot of decisions to make. You have decisions to make about typography, about contrast, about color, about alignment, about where things go, about what size things need to be. And then when I'm out and we're talking to people, one of our most popular nights for our local meetup in Sacramento is the health night. We do a version of the happiness bar that you see at word camps. We do that at our meetup. Every fourth meetup is a health night where anybody can bring out their computers and they can say, I need help with my WordPress site. And one of the things we hear a lot is, I've been working so hard on my design, but it still doesn't quite look right. Or they say, it doesn't look as good as their site. And you want to look at your site and be, this is amazing!  But oftentimes it's little things that you can tweak and little changes that you can make that are based on basic design principles, that are going to make a big difference in the success of your site, not only how it looks in the design and the appearance, but in how people experience your content and move through your site. So that's what we're going to be talking about today. First thing, typography. Because even more important than the design is the type. Because if your type sucks, nobody is going to be able to read your content or they're not going to want to read your content and they're going to move on. And the key to having more convergence on your site isn't a beautiful design, but it's the content, it's the words, it's the call to action. It's what you're saying on the site that there's going to get people to take action. So we're talking about typography. And the very first principle that we're talking about is just sticking to the basics. The very first thing we're talking about is sticking to the basics, right? So with Google Fonts, with Typekit, with being able to enqueue fonts from several different options, you have all kinds of choices. You have all kinds of bad choices, right? Fonts, display fonts, fonts that look super cool. While they look super cool, don't make for a great reading experience in a lot of cases. So when we're looking at content on your site, and we're seeing this with big brands around the world, over time we're seeing right now a lot of big brands simplifying their logos down and simplifying all their content down, and they're going from these display type fonts and scripts and things that are all unique and have personality down to sans serif fonts, to plain style fonts, because they're easy to read, they're simple, and they render well on all devices and at all sizes. So these are just some of the basics.   It's the one like Oslo Minova here, or Frankly Gothic or a serif, that has the beat that's more a traditional book style. Either one of those two for readability, making it easy to read and legibility, making it easy over time to consume that content. These are going to be your best choices. Now I'm not saying you can't use something that's unique, but you're going to use something, if you're going to bring in a script font or a display font or something fun and funky, use it as an accent and not a primary headline or primary type of content. When you're looking at using different typefaces, now everybody here know what the difference is between a typeface and a font? Some people know, some people don't. A font is the file that you use, right? A font is just the electronic file for a typeface. So the typeface is the design or the style, and the font is just the electronic file. So people use them interchangeably. I may in this talk as well, but when you're looking at typefaces, if you're not quite sure what to do or you're not sure of a good pairing of two different fonts to use together, the easiest way to look like a pro is to pick one typeface but use two different weights. And my favorite is to pick a typeface that has a lot in the family. So this is, I use Museo on my personal site on jenniferborn.com, Museo Sans, and I love that typeface because it has a whole bunch of options. So it has light, regular, semi-bold, bold, black. So I go in light and bold. So I skip regular and I skip semi-bold. By using 100 and 700, I have a really high level of contrast between my body copy and my bold or my body copy and my headlines. So one typeface family but two different weights that have high contrast is a really simple way to look like a pro. Use two different fonts, two different typefaces. Then you want to use two different styles, right? Look for contrast between the two. So use a serif and a sans serif, right? You don't want to use two of the same style. Two of the same style to a general visitor who's coming to your site. It looks like you messed up. It says, uh-oh, somebody picked the wrong one right there. Somebody accidentally messed up. It's the same thing with colors. It's the same thing with most design elements. You want to go for a contrast, go for a big difference because the things are too similar. They look like they should have been the same and somebody made a mistake. So you want to go for the biggest amount of contrast that you can between the two. When looking at type sizes, this is another one where we run into a lot of issues with people having readability issues on their site or their site just not quite looking the way that they want is size. When I first started building websites, the body copy was 12. And then it was 14. And then it was 16. And for years, we built websites with 16-point body copy, 14-point sidebar type, 12-point quarter type. And then it was 18. Like we moved a couple years ago to start being to build them with 18. My site, Jennifer Bourne, my new site that I launched last year is 20. My body copy is 20. That's crazy hands. But that's like as a designer and like that's insane. But it's easy to read. It makes the content really easy to read and on any kind of device. Like nobody is having issues. How many times have you gone to a site and the type is super small and it's hard to read. It's frustrating for people and it makes them subconsciously and when it feels hard, they don't want to do it and they leave and they move on. So a good way to think about it is whatever you set your body copy at your headlines, double that size. We're looking again at contrast, a big contrast between headline and body copy. So a lot of times the simple formula when I'm working on a client's site, whatever my body copy is at, I double it for my H1 and then I split the difference with my H2. That's kind of where I start with my base and depending on the typeface that we're using I may adjust that a little bit or like for my own site, we bump that up to 20. But it's for contrast and legibility, this is a really good formula to remember. Also, no light rays! Product companies love light rays. A lot of themes that you're going to come across have light gray type because designers and developers are designing them and they wanted to look super pretty and they make the type light rays that makes their pictures look all amazing and then you suffer when you buy that theme. So one of the very first things that we tell clients where we tell friends that they're buying off the shelf feed, the very first thing we do is go in and look at the color of your type and if it is not black or it's not all twos or it's not at least all trees, change it. It's really, really difficult to read. Especially if you look at an aging generation on who your market is the older that you get the more difficult it is to read online. The more difficult it is to read on screens and that light gray type starts looking really, really difficult.  Blacks all zeros. So the farther you get away from zero the lighter gray you get. I also want to talk about alignment because this is another one that's easy to fix but a lot of people mess up. Pick one axis and all the things are going to align to that axis. So ideally you don't want some things align left some things align right, some things align in the center unless it's high contrast and it's done on purpose and align all the things to that axis. So this one we're looking at left alignment everything's over on the left. If you're going to align them on the top you want to make sure everything lines up on the top. This is especially true when you're looking if you have a sidebar I hate sidebars so I'll use them a lot but if you have a sidebar on your site the top of your content and your sidebar need to line up. When you buy a theme most of the time that's going to happen out of the box because the designer designed it that way or the developer created it that way but the minute you change to a different Google font or you change to a different font off Typekit not every font has the same line height some of them are going to move down a little bit some of them are going to move up a little bit some are going to even at if you take 20 fonts all at the same Typekit the same size they're all going to be different sizes so that's going to be something you may have to adjust if you change the font on the theme that you purchase. Also looking at aligning to On Access this is my personal blog family blog re-blog about vacations but the bottom you align to the baseline or you can align to the center another place that we see sites where you notice something's funky but you're not quite sure is the header, is that navigation when you plug your logo into a theme you need to make sure that it's lining up correctly with the navigation either to the baseline or across the center so that's an easy place to make a little adjustment that's going to make your design look more professional and more polished then if you just pop your logo in and ignore the alignment content body content should always be aligned left all the way down the left we call it in the design world aligned left, rag right that's lush yes when you hear rag right or anything the right side is the one that's uneven so when we talk about it we say line left, rag right never justify your text when clients come back to us and they look at the design concept and they're like can you justify that please no no we can't let's have a conversation about why that is a bad choice so there are things if you look at the top and the bottom of these little lines that go through when you justify text it spaces them all out bumpy and it makes things called rivers which are gaps through all the lines of your type and it makes it super hard to read or in this box here it squishes all the type together super super tight and there's not enough space in there all your words are starting to run together and it's really hard to read and then in the bottom they're like sorry that was weird we squeeze these together we've got space all those out now there's these big old giant gaps between your words justifying text is super it is and don't align center if you're going to align something to the center make it a headline a sub headline a short lock quote that's easy to digest really quickly if it's a paragraph of type if it's block of copy you don't want to align center because this is what happens to your eyeballs they're like if you're reading and it makes some you might not notice it but subconsciously it feels like you're having to work harder to read that content we also say the same thing for the reason of don't indent your type my daughter has to do this when she writes for school and I'm like you no one gets me for the same reason because it makes that eye jump all funky every time they get the eyes going it's making all this weird subconscious stuff go on it's just you want your type to be as easy as possible to read because when it's easy they're going to read more they're going to stay longer they're going to scroll more they're going to click more they're going to consume more so let's talk about color it's really hard for people to pick good colors there are a lot of color palette generators out there you can pick color palettes but more important than actually picking your colors is not picking too many colors so what I want to talk about is sticking to two to three core brand colors so for every site that we design an organ I try mostly to stick to two primary colors for the brand I love color so for my own personal projects I go every um but I have control so I feel good about that so born free is my agency inspired and protections my family and adventure blog and proper project plans of course that I teach on client management for designers which is awesome thanks so I look at three two or three main brand colors and those are the only colors that we use in the design of that team in the design of that site and then I add one action color so two to three brand colors and one action color that one action color is only ever used for things that are going to trigger the visitor to do something for a link for a button for a call to action because what I want to start doing is training people that come to the site every time you see that color it means you need to do something every time you see that color click on it every time you see that color stick your email in that box give it to me every time you see that color it's an action to do something so we look at some examples so that site is all navy blue and lime green and the teal but pink is my action color so you will only ever see pink on that site in a call to action so in a content upgrade on a blog post or in a button or something like that so on that site we're training people when you see pink take action the same thing is true with boardcreative.com so we look at the whole site the colors are black and red the whole site is black and red with a little bit of tan because it's a warmer feeling than gray and the blue is the action color so on that site the only way you're seeing blue is the links and the buttons yes is there a rule of thumb for what to select for the action color? contrast so the question was is there a rule of thumb for selecting the action color what kinds of studies that have come out about what color your buttons should be and people are like your buttons should be green because green means go don't use red buttons because that's bad and it means stop that's such crap cause you know what all the studies after that show it doesn't matter what the hell color your button is all the math and everything that's around it what matters is that there's contrast so your button can be I wouldn't choose yellow because it's hard to read it's hard to see but other than that it doesn't matter what color your button is as long as that button color is the only place you're going to see that it's all about contrast so again inspired in perfection same thing so the brand colors are the teal and the purple or the blue and the purple I use a little bit of green here and there the action color there buttons, links, calls to action I use pink and block quotes on that side as well cause I use them frequently and I want to call action and call attention to that but you want the best design that you can possibly have is a design that people don't notice you want them to notice your content you want them to connect with your images and read your content and all of that not stand out so by keeping your colors to a minimum using your two or three four brand colors and that one action color not going all crazy you're keeping the focus on the content itself now images are another place that we see people make so not so many choices there are so many stock image sites out there you can get images from anywhere but don't get them off Google first things that's super easy to fix and you can do with absolutely little effort it's just making sure that whenever you use images you're using big large full width images not only is this better for social sharing have you ever shared a blog post over to facebook or something and you get like it's a little tiny square with your content next to it and you're like how come I just have this little square and they share it it's a big little pretty image because the image in your blog post isn't big enough so a good rule of thumb is your full width images on your blog need to be at least 600 pixels wide that's usually if it's at least 600 pixels wide it's going to show up as a big beautiful image on social media so what we tell clients is always go with a big full width image examples full width images look beautiful on all device sizes right and left aligned images don't here's why a nice full width image still stretches side to side right or left aligned images especially if they're small leave weird white gaps on the sides of pictures and then your text wraps around it all funky look at one on the left there's like this weird white gap and there's a sad little line of text at the top that's so ugly look at the one on the right there's like one tiny little word in all sad and alone because the text wrapping is so terrible so most people if you're going to right or left aligned images on your site on the top anymore center that crap like center it immediately because then you don't have to worry about that but or make them big enough that on those device sizes you're not going to add the most common device sizes you're not going to have those issues but most clients they don't want to spend a whole bunch of time trying to get their image just right so if they left aligned it on the devices they most use they're not going to have that but that is so much work for them so we say go with the full width image it provides a better experience and it shares better across social media also avoid the super cheesy awful stock images because that's the fastest way to look like an amateur is to use crappy stock images so we're going to look at some bad options and we're going to look at some better options so you can learn how to pick some really great images because one of the things I hear from a lot of people all the time is where do you get your stock go? is it like the same place as you do? you'll pick them better so cheesy, awful smiling, pointing awkwardly posed obvious if you're writing a blog post about creating a vision for your brand and you're like let me go look here's a blog that says vision we don't need to be obvious people aren't that stupid right so we can look at instead of using a cheesy smiling post picture of somebody look at something in action I look for no faces when I do stock photos when they're like words to exclude happy, smiling face all the things that people normally look for I'm like exclude all that I don't want happy, I don't want smiling I don't want faces I'm like give me the back of your head give me action give me something else I look for hands hands and what I'm looking for show me somebody doing something show me something in action or in the bottom instead of being super obvious and looking for something that says what you're doing the worst is when we have coaching clients and they are like I found this image I want to use on my page all about my coaching services and it's like the scrabble words that say coaching we're like don't talk about why that's a bad idea don't talk about why that's a bad idea same thing the words we avoid words no happy, no smiling no words if you're going to talk about strategy let's talk about concepts that have to do with strategy what other things in life you have to be good at strategy if you play chess so go with chess if you're looking at searching what do people use to search binoculars, telescopes magnifying glasses look for things that communicate concept but aren't obvious my favorite we wrote a blog post about bad clients and I'm like bad and I'm like crap I can't use picture poo toxic toxic gas masks gas masks so you want to look for things that aren't obvious but communicate the same concept so the same thing and then we look at if you clip art no if it's cut out of a white background they call that isolated just say no in the search bar of what to exclude say isolated don't use those because you're writing a blog post about time not cute the other one, that's a beautiful image so we look at our watch we're looking for hands, we're looking for action we're looking for concepts we're looking for the non-obvious those are going to be the things that grab people's attention and get them to be more interested in your content click over from social media or pause that scroll a little bit and see what your post is all about and again, we avoid the happy smiling faces looking right at the camera and we go for somebody who's looking away engaged in action, in doing something like that just making a good image selection can make all the difference in the appearance and professionalism of your site so I'm not going to tell you that I always was good at this because when I had my first website I totally just cut out images like that on the top I thought, they're floating it's so cool it's not a square how many clients are like, can I use images that aren't in a box? I feel free because I was there I totally did that and then I realized I could change it so if you have images like this or you've chosen images like this the most awesome thing is you can always go back and update them and you can change them in 2014 we overhauled the entire born creative brand it used to be like Rainbows because again, I like color and rainbows and then my husband was drawing my business full time and he became our boss was telling me what to do he's like, we gotta ban this brand out and it's gotta go so he went to grab my bottle brand has always been in four colors we're keeping the red, we're keeping the black we're looking at the images, we redesigned the blog I got rid of the sidebar and my content got bigger and I'm like, you can make images smaller but you can't make them bigger instead of going back and replacing every blog post image that I've ever created which was a blessing and a curse because it was a lot of work but my side looks way better now but we tell clients and they're blog posts, I'm not going back and making video pictures are you crazy? and we tell them from here moving forward go with big, full with images going back if you're caught up and you're like I really want to work on my site or you have virtual systems that you work with and at the end of the month you're like I have a couple extra hours, what do you want me to do? you're like go back to those old blog posts and start replacing some images and just do a little bit of time so you don't have to worry about all of a sudden going back and redoing everything right away but you want to start working on those things especially if you use a plugin I use a plugin called Revive old posts Revive old posts has a total crappy life it's terribly used but the functionality of it is awesome because if you have a lot of blog posts you can go in and you can configure it to share by category or by tag you can go in and it automatically re-shares all your old blog posts to whatever time can be you can say every four hours or every five hours or every three hours and you can choose different time configurations for Facebook and Twitter because on Twitter you would want to share more than on Facebook that plugin is awesome it re-shares and keeps traffic coming to my site for post several three years ago but it's still irrelevant I exclude anything about events and anything that is time sensitive right? if? thank you so because I have all of that going on I am constantly providing old posts it was important for us to go back and update the images on all those posts as well so if you've got a lot of posts already and you need to go back just do a little bit of time do it while you're watching Netflix at night Brian's like what are you doing on your computer I'm like I'll turn the ranks down I'll turn the screen this way and I'll kind of do a little piece or something like that but the other thing you want to do when you're looking for images is to look for images that are going to give visual views we're going to direct attention in a specific way you used to see this tons with arrows those off Blinky gets the light switch you used to see this with all the arrows people would have read Blinky and arrows pointing all the things and then responsive design all blew up and people were like crap my arrows were pointing at nothing my arrow in my video and now my arrow is pointing to nothing and I don't know what to do so when you're looking at images let's say you have content on a page and you have a call to action in your sidebar one of the easiest ways that you can use a visual cue to direct information is to put an image in there with the person looking at your call to action people's spaces pointing in a direction are shown by all kinds of key map studies that when the picture is looking in a certain direction the person looking at the site they're going to look in the same direction so this person is like check out my often baby you don't know why you're going to look at that but you're totally going to look at it because so honestly I'm directing your eyeballs right to that call to action so you want to use those for visual views and it's okay to still use arrows but let's make them just go down the call to action below because no matter what device size they're on it's always going to be below you don't ever want to point an image of an arrow to the left or the right because it's not going to be that way on the phone content we're going to talk about breaking up the text easy to read hard to read easy to read hard to read sub headlines contrast between those sub headlines bulleted lists strategic folding notice I say strategic folding you have those clients who are like folds like every third word on every line and you're like dude everything's important not being as important so strategic folding here and there to grab some attention but taking the time to format your content well small paragraphs, sub headlines bulleted lists this is going to make your content feel easier to read, lighter it's going to encourage more media also bringing in color not a lot of color two to three brand colors but pop in color