Hello, hello, writers! I'm Kristin Kiefer, author of fantasy fiction and creative writing resources, and you are listening to the Well-Sturried podcast, where I share insights, encouragement, and actionable advice designed to help you craft sensational novels and build your best writing life. Always in 30 minutes or less, so you can get back to writing, of course! Ready for the show? Let's get talking! Hello, friends, and welcome or welcome back to the Well-Sturried podcast. I'm your host, Kristin Kiefer, and today is Thursday, November 4th, 2021. Today, we are tackling the second installment in our new blog and podcast series here at Well-Sturried called Book Notes, in which I summarize and provide key takeaways from popular books on writing, storytelling, publishing, book marketing, and creative living. The book in question that we will be covering today is How to Market a Book by Author Entrepreneur Joanna Penn. I have practically written a book about this book today that I am now going to translate into audio for you, so in an effort to keep this episode under 30 minutes, let's get started. If you would like to read along as you listen in, you can catch the original blog post slash episode transcript at well-sturried.com slash notes. Alright, let's get started. Written by renowned author entrepreneur Joanna Penn of thecreativepen.com, How to Market a Book is a powerful reference guide that teaches authors how to promote their books and build lucrative and long-lasting creative careers. If you enjoyed today's book notes and would like to purchase a copy of How to Market a Book for yourself, then you can find links to the book on amazonandbookshop.org in today's episode description. Those links are affiliate links, which means I may earn commission on sales at no extra cost to you and that goes a long way toward helping to keep the podcast up and running, so thank you so much for your support. Who is this book for? This book is geared toward any author interested in earning significant income from their published books. Both traditional and independent authors can benefit from the variety of insights the book contains, as can novelists, non-fiction authors, poets, and really anyone interested in publishing a profitable book. How is this book impacted my writing life? How to Market a Book is by far the most detailed guide I've read on topics such as establishing an author platform, promoting a book, and building a long-lasting, sustainable career as a published author. By covering such a wide variety of book marketing strategies, How to Market a Book not only taught me the ins and outs of successful book marketing, it helped me understand which strategies I don't want to employ, so I can focus on building a creative career that best aligns with my personality and vision. With so much wisdom to offer, I call upon this reference guide every time I'm ready to explore a new-to-me book marketing tactic, and I plan to plumb the depths of its insights for many years to come. Some of my favorite quotes from the book include, Marketing is sharing what you love with people who appreciate hearing about it. Marketing from a personal perspective is about people getting to know, like, and trust us. It's about delivering value and not just being about the sale. Strategy is deciding what you want to do, and, perhaps more importantly, what you don't want to do. With all of that preamble said, let's dive into the summary and key takeaways of the book. Over the last decade, Joanna Penn has published 16 novels and eight nonfiction books. Collectively, those books have sold over 500,000 copies in 83 countries and made Penn both a New York Times and USA Today bestseller. According to Penn, quote, None of this would have been possible without learning how to market my books, but only a few years ago, I had nothing, end quote. Building a successful career as a published author is possible, but you need a strong understanding of core book marketing strategies to succeed. How to market a book is Penn's definitive guide to the good stuff, the time-tested techniques that will help you slowly but surely build your creative career. The insights in how to market a book are divided into five parts. One, marketing principles. Two, your book fundamentals. Three, no platform needed, short-term marketing. Four, your author platform, long-term marketing. And five, marketing strategy and book launches. Let's cover the key insights from each part of the book in turn. Part one, marketing principles. Many authors claim that they don't like marketing, but this doesn't have to be the case. As Penn writes, quote, Marketing is sharing what you love with people who appreciate hearing about it, end quote. It's getting your book into the hands of the people who are most likely to enjoy it. Marketing may be key to experiencing financial success as an author, but the good news is that marketing can also be a creative act. After all, it's storytelling that typically helps consumers understand why they should buy a product. You'll learn many ways to implement creative skills in your marketing throughout this book. That said, it's important to understand upfront that successful book marketing requires a significant investment of time and or money. The key to making this investment worthwhile is to market your books with intention. The first step of which is to understand the various types of marketing available to you. The many types of book marketing. Generally speaking, book marketing can be short-term or long-term in nature. Short-term marketing can help you spike your book sales for a limited period of time, but if you want to find long-term success as an author, then you'll need to consider long-term marketing as well. Another way to categorize book marketing strategies is by determining what each tactic will help you achieve. Some marketing tactics result in direct sales, while others will help you build your author brand, reach new readers, and or engage with your existing readership. Most book marketing strategies can be classified as direct or indirect. Direct book marketing strategies help readers discover your book's listings, for example, a paid ad links to your book's sales page, while indirect marketing helps readers discover your books through other aspects of your platform. For example, your social media channels, author website, or a speaking gig. Some authors enjoy database marketing, in which they target readers largely through paid ad campaigns. Others prefer community-based marketing that sees them build and engage with their readership through online and in-person events. Regardless of the many types of book marketing, the most important thing to do is get started. If you're still writing your debut book, then it's okay to forego any thoughts of marketing for now. However, if you've already published or are preparing to do so, then the time to begin marketing is now. Part 2 – Your Book Fundamentals To successfully market a book, you must first produce a great product. Remember, your book is competing with millions of other books on the market, so don't skip the important work of creating a high-quality book. One key to creating a high-quality book and, by extension, to marketing your book successfully is to identify your target market. After all, if you don't know who you're writing for, then you'll struggle to promote your book. When defining your ideal reader, be specific. Consider all the little details that comprise the person who is most likely to love your book. Then, using that knowledge, define your book's genre and subgenre, marketplace categories, and comparable published books. These elements will prove helpful as you prepare to promote your book. Writing a Book Description As an author, your book's description is one of its most important marketing tools. It tells readers what they can expect from your book so they can decide whether it's worth their time and money. To craft a great description, first review comparable titles in your genre and rewrite their descriptions in your own hand to get a sense of how they work. Great fiction descriptions often start with a hook that intrigues readers. They then provide a genre-specific introduction to the book, highlighting the main characters, setting, and core conflict. Fiction descriptions most often wrap up with a question, literal or figurative, that peaks readers' curiosity. Alternatively, nonfiction books often center around a specific topic or problem that the book explores. This topic or problem is what you want to highlight in your book's description. When writing a nonfiction description, don't get too technical. Instead, use language your readers will understand. That said, don't hesitate to establish your expertise and always tell readers what they'll learn from your book. Choosing Categories and Keywords Quote, you might not want to put your book in a box or a genre or a category, but you have to, because that's how a lot of readers find their next book, says Penn. Most readers derive expectations for a book from its title, cover, and listing description. If your book fails to meet those expectations, then you can likely expect a number of negative reviews and ratings. One way to clearly establish what readers can expect from your book is to ensure you've listed in the most accurate niche categories. If you aren't sure what categories would best represent your book, then check out comparable book listings for insights. Another great way to establish readers' expectations is to utilize keywords in your book's metadata that accurately describe your book. In short, a keyword is a word or phrase that describes or is associated with your book. They're often the words that readers search online when seeking their next great read. With that in mind, consider using the Amazon search engine, which auto-populates popular search terms as you type, to research good keywords for your book. Start typing words that your ideal readers might search when looking for a new book and see what crops up. Once you've compiled a list of keywords that appeal to your target audience, use those keywords in your book's subtitle, description, and metadata fields to ensure the algorithm shows your book's listing to your ideal readers. The importance of your book's first pages. Your book's cover, title, and description might pique readers' interest, but many readers won't purchase your book before reviewing its inside look. An inside look is a sample of your book's opening pages. If you want these pages to serve as a powerful marketing tool, then ensure they're packed with valuable content. For example, an introduction with a hook for a strong first chapter. All those acknowledgements and dedications? Save them for after the end.  Exclusivity refers to the act of opting into Amazon's KDP Select program, which necessitates that you publish exclusively with Amazon. Enrolling in KDP Select will make your book available to Kindle Unlimited readers, who pay a monthly subscription rate to access thousands of books for free. Authors who enroll in KDP Select earn a variety of benefits, including per-page red income from Kindle Unlimited users. Because Kindle Unlimited is a highly popular subscription service, staying exclusive can be a lucrative option for many authors, especially those who write in popular genres or produce series. However, enrolling in KDP Select means that you can't publish your book in other online marketplaces. This second option, going wide, refers to selling your book in multiple online marketplaces, which can be a great way to generate additional income streams and diversify your readers. However, these markets are currently much smaller than Amazon and Kindle Unlimited. Choosing to go wide means that authors will miss out on the benefits of staying exclusive and enrolling in KDP Select. The good news is that authors have successfully built careers using both publishing options. Understanding the pros and cons of each option is key to choosing the best path for you and your books. Three ways to boost your long-term income In Parts 3 and 4, Penn Explores paid advertising and platform building, two of the most popular ways to expand your book's reach and revenue. But before diving in, she first discusses three ways to boost your long-term sales without using ongoing marketing tactics. The first strategy is to harness the power of pricing. Pricing is absolutely a marketing tool. If you price your book higher than most others in your genre, then it will likely struggle to sell. But price it too low and readers might equate its cost with its quality. When pricing your book, don't just account for genre expectations. Also consider how much you'll make per sale. Understand the royalty rates available to you as well as production costs to ensure you're earning a reasonable profit margin per sale. One lucrative way to harness the power of pricing as a marketing tool is to list your book for free. While this method might result in a short-term loss, listing a book for free allows readers to try a new author without risk, which can ultimately result in more sales of additional books, especially when those books are part of a series. The second way to boost your long-term income without employing an ongoing marketing tactic is to offer box sets and otherwise bundle your offerings. Box sets are a great way to offer several books or the entirety of a series at one great price. You can even collaborate with other authors to create an exclusive box set to help cross-pollinate your audiences. Box sets offer readers amazing bang for their buck while helping authors earn greater revenue from a single listening. The last way to boost your long-term income without an ongoing marketing strategy is to write a series. It's much easier to sell books to a repeat customer than a new one, especially if you've cultivated an active way to reach them on the spot. Offering new books in a series is a great way to keep existing readers coming back for more And, as a bonus, series are often easier for authors to produce since they already have a world or concept in place. Part 3 No Platform Needed Short-term Marketing Many marketing strategies allow you to experience a short-term boost in sales without the need for an existing platform, that is, the ability to immediately reach an existing readership. Strategy 1 Generate Positive Ratings and Reviews Positive ratings and reviews provide potential readers with an impression of whether or not they'll like your book. Because this social proof can greatly influence whether a reader decides to purchase, it's important to encourage readers to leave positive ratings and reviews on your book's listings. One easy way to do this is by giving books away for free in exchange for an honest rating and review. You can also leave a note in your book's backmatter that prompts readers to leave a review if they enjoyed your book. It's also not uncommon for authors to ask their existing readership to leave reviews via their social media platforms or email list. Some authors even seek public reviews from book bloggers who post reviews on their blog, YouTube channel, or social media accounts. Successfully pitching a book blogger can be difficult because their work is in high demand. You'll likely experience greater success by pitching bloggers who specifically review books in your genre. Make your pitch personal, always respect their time and guidelines, and ensure your book is as high quality as can be. Strategy 2 Paid Advertising Many authors shy away from paid advertising because of the financial expense. However, it's important to think of the cost of advertising as an investment in your writing career rather than an expense. Paid ads hold powerful marketing potential. Not only can they help increase your book sales, they can also help you reach new readers, grow your email list, and otherwise develop your author platform. While most authors use paid advertising as a short-term marketing tactic, buying ads to promote a sale or book launch, authors who publish a high volume of books often find success using paid advertising as their primary marketing tactic because it allows them to spend more time writing than engaging in other time-intensive marketing strategies. Paid advertising is also a great option for authors who are just starting out and don't yet have a platform, as it can help them reach their early readers. It can even help authors publishing under multiple pen names who don't have the time and energy to develop a traditional platform multiple times over. In the short term, you can use paid ads to spike sales during a promotion period. You can even run ads on paid book promotion sites such as Bookbub to advertise directly to readers looking for a deal. That said, the most popular advertising networks for authors are Facebook ads and Amazon advertising. With Facebook, you can target a variety of audiences, including your email list subscribers, those who interact with your Facebook author page, and readers who engage in particular groups or follow certain fan pages. You can also use Facebook ads to market an author event or webinar, boost the number of people who follow your Facebook author page or grow your email list. Where Facebook ads can be complex and somewhat difficult to use, Amazon advertising is much simpler. You can use Amazon advertising to promote your book or author brand via ads on Amazon or readers' Kindle lock screens. While many tips and tricks can help you successfully promote your book with paid advertising, the most important insights are as follows. First, exercise time and patience for this strategy. Authors often need to create multiple ad campaigns and further tinker with their ads to truly understand the copy and keywords that boost sales. Secondly, remember that ROI, Return on Investment, isn't the end all and be all with paid advertising. While paid ads often help boost book sales, they can also increase your general visibility and growth. Don't be afraid to advertise a free or low-cost book. The readers who purchase and enjoy your book are likely to come back for more, greatly increasing the long-term revenue your ad ultimately produces. Strategy 3, Algorithm Hacking No one knows exactly how online marketplace algorithms work. However, authors have gleaned some insights by tinkering and sharing their experiences. One thing we know for certain is that you need to train algorithms to know who your ideal readers are if you want the algorithm to show your book to those readers. This is just one more reason why it's important to know exactly who you're writing for. If you try to appeal to everyone, the algorithm will show your book to no one. Algorithms also tend to show readers new books rather than old books, given that readers are often looking for a new read. This is why many authors publish books as frequently as possible. Some even go so far as to write several books in advance, releasing them on a 30, 60, or 90-day schedule, and an attempt to take advantage of the momentum that algorithms provide new books. All this said, it's okay if you don't want to produce books as fast as humanly possible. There are plenty of long-term strategies that can also help you effectively market your books as you publish them at your own pace. Which brings us to part four, your author platform, long-term marketing. Penn defines an author platform as a figurative entity that, quote, encompasses how you can reach an audience of customers right now or how you plan to do so in the future. It is your influence, your ability to sell to market. It is your multifaceted book marketing machine. End quote. An author's platform can include a number of assets, including a blog, an email list, a podcast, a YouTube channel, a social media presence, a speaking platform, a business, or a network of industry connections. While it's possible to sell books and make a decent living without maintaining a platform, you'll need to focus on the strategies we discussed in part three to do so. You'll also likely need an author website, an email list, regardless, so that you can engage and re-engage your existing readership. However, you don't necessarily need to create a community with your readers on a larger scale. Instead, you can make a point of writing and selling a high volume of books that target a specific market. Then use direct ads to get those books into readers' hands. Building a readership takes time, which is why your author platform comprises the collective effort you spend attracting your ideal readers over a period of years. For authors who want to go the traditional route, having an established author platform in place will illustrate to industry gatekeepers that their books can sell. This is especially true for non-fiction authors. In any case, building a platform is a matter of patience and persistence. You can't expect to build an effective author platform in just a few weeks or months. Instead, you can attract a dedicated readership by giving generously and engaging with your growing community consistently. The Importance of Author Branding As an author, your brand is, quote, the impression that people get about you, the feelings you evoke, the words associated with you. It's not a logo. It's more about the way you are perceived, end quote. In other words, your brand is how your book covers, website, author photo, and other key public marketing efforts combine to leave an impression on readers. Your brand establishes what readers can expect from your work. Because different brands create different expectations, it's not uncommon for authors to use multiple pen names when writing in vastly different genres. You might also use a pen name to protect your privacy, disguise your gender, or publish under a name that's easier for readers to remember. Intentionally considering your brand can help you clearly define what readers can expect from your work. Aspects of author branding include the colors, fonts, images, and texts you use to communicate with readers, as well as the cohesiveness of your published books. After defining your brand, be consistent in bringing it to life across every aspect of your author platform. The more professional you're branding, the more likely you are to find success in your creative career. In the same way that readers judge books by their covers, your author headshot can make a strong first impression on readers. If possible, consider hiring a professional photographer to take your photo. Otherwise, strive to DIY as professional a headshot as possible. The power of connecting and giving One of the best ways to create a platform that successfully attracts readers is to give generously, providing consistent insight or entertainment that resonates with the audience you're trying to reach. This generosity should extend to your fellow authors, as collaborations and community help authors succeed in finding abundance in their creative careers. The more effort you put into building strong relationships with your fellow authors, the more likely you are to thrive. Building an Author Website An author's website is their online hub, the place that readers can go to learn everything they need to know about you and your books. Maintaining a website is also a mark of professionalism that can impress readers. Some authors choose to build their online hub via a Facebook page or Amazon author profile. Unfortunately, these platforms change over time and can block you without notice. Owning your author website gives you full, permanent control over your professional online image. A good author website typically contains a home page with an introduction to you and your books, an about page that shares additional details about your work, an email list sign-up page with an offer for a free book or short story, a contact page and a page that promotes each of your individual books. Cultivating an Email List With an established email list, you can directly promote your books to existing readers at any time. This gives you far greater control over your sales and can prove especially helpful during book launches and limited time price drops. In this way, email lists provide indie authors with true independence, the ability to sell books even if all online marketplaces disappeared. You can even build a subset of email subscribers who want to read early copies of your books called ARCs, Advanced Reader Copies, in exchange for a review, or a subset of email subscribers who would love to serve as beta readers for future books. Remember to use credible permission practices when building your email list. Don't automatically subscribe readers or sell their private details and always offer an anti-spam mechanism and an easy way to unsubscribe. One of the best ways to encourage readers to sign up for your email list is to offer them an incentive in the form of a free book, short story, or digital asset. You can tease your email list's incentive across a variety of platform elements, including your books Backmatter and your social media platforms. In addition to offering exclusive content and promoting new books and sales, you'll want to send consistent emails to your list to keep them engaged.  Community Building via Content Marketing Content marketing is the practice of creating and sharing online materials that don't explicitly market your books, but instead attract your ideal readers. Those who consume your content are likely to sign up for your email list, follow you on social media, and buy your books. Generously offering a wealth of valuable free content online is a great way to stand out in a crowded market and attract a host of ideal readers. Every piece of free content you create holds the power to lead readers back to your books. Content marketing also helps you establish your platform and credibility as an author. Most of the content you can create, such as blog posts, videos, and podcast episodes, are evergreen, meaning they hold the power to serve, entertain, and attract readers for a number of years to come. Notice that Penn doesn't include social media content in her examples of content marketing. That's because social media is often ephemeral, lasting for only a brief moment in time. You also lack long-term control over your social media content as social networks retain the right to remove your content or account at any time. To successfully use content marketing to promote your books, you'll need to produce consistent, valuable content that's designed to appeal to a specific audience also likely to love your books. Most authors publish new blog posts, podcast episodes, or videos weekly to build their content platforms. However, some authors do successfully promote their work with content marketing by posting more or less frequently. When considering whether you'll employ content marketing, it's important to remember that valuable content often takes an immense amount of time to create. While this marketing strategy can help you grow your readership, it can also take valuable time and energy away from your book writing efforts. If you aren't passionate about content creation or are already short on time and energy, then content marketing might not be the right choice for you. If you have decided to engage in content marketing, then a great way to expand your reach is to appear on other authors' platforms as a guest. Just be sure to collaborate with authors who have also written within your niche. Marketing Your Books on Social Media Social media can be a mixed blessing for authors. On one hand, social media networks provide an incredible opportunity for connection with readers. However, they can also prove a massive distraction if you aren't careful. Generally speaking, you don't need social media to be successful as an author, but maintaining a social presence can help you effectively build your platform and market your books. For starters, frequently engaging with your readers on social media can help you remain at the forefront of their consciousness. In other words, it makes readers less likely to forget about you in between book launches. Most readers also need to encounter a book multiple times before they decide to purchase, which makes social media a great way to repeatedly get your books in front of readers. Finally, engaging on social media is a fantastic way to build rapport and credibility with your readers, which can go a long way toward your success given that readers enjoy buying books from authors they know and love. Don't forget that you can also connect with other authors on social media, engaging in audience cross-pollination strategies that further help you both thrive in your creative careers. To successfully use social media to build your platform and promote your books, here are a few tips to bear in mind. 1. Be interesting, useful, or entertaining. Always consider how you can best serve and attract readers. 2. Use multimedia. Images and videos often gain more attention than simple text posts. 3. Be generous and kind. Put out into the world what you'd like to receive in return. 4. Be personal. Readers want to engage with you, the person, to hear about your life and your writing practice. They don't want to be sold a new book every single day. And 5. Be intentional about creating content that's designed to reach your ideal readers. Always bear connection in mind. Finally, be strategic on social media. It's all too easy to get sucked into doom-scrolling and platform's many shiny features. To avoid this, make a plan for what you'll post, when you'll comment, and how you'll engage with readers. Use social media in a way that's both fun and sustainable in your creative schedule, and you'll find great long-term success with social media marketing. How to Market Audiobooks As Penn explains, quote, Audiobooks are the fastest growing contact medium for publishers, and the international spread of smartphones and faster internet means they will only continue to grow. End quote. Producing an audiobook version of your book can be a great way to generate additional income and reach the market of readers who prefer to listen rather than read directly. To market an audiobook, be sure to include links to Audible and iTunes on your author website. Amazon's audiobook distributor, ACX, also allows you to access free audiobook promotion codes that you can use in giveaways. Other audiobook marketing strategies include using shareable links to promote your audiobooks on social media, as well as simply mentioning your audio additions on podcasts and other forms of content marketing. If you write short books, then you might consider creating an audiobook box set, which, similarly to paperback and ebook box sets, offers incredible value to readers while helping authors earn a higher profit margin on a single sale. As with other types of books, you can also use paid advertising to market your audiobooks. How to Market Paperback Books In the internet age, paperback books are becoming less and less popular. However, that doesn't mean they aren't worth producing for the vast number of readers who still prefer physical books to ebooks and audiobooks. To market a paperback book, consider giving away free copies or ARCs in exchange for reviews. You can also promote paperback books at literary festivals and conferences, in-person book signings, and library events. If you're highly interested in selling a lot of print books, then you can join an independent publisher's organization to access directories of booksellers, distributors, and libraries interested in including indie books in their catalogs. You might also consider cultivating relationships with bookstores in your local community. If you've written a children's book, then you could also experience success with promoting your book through events at local schools. Another option would be to offer special wholesale paperback pricing to interested parties. For example, if you've written a book on pet care, then you might pitch to a local pet store chain that might stock your book. Finally, don't forget about the power of book clubs and writers groups. Many groups are interested in hosting special events with authors that provide the opportunity to pitch to interested readers. Creating Book-Related Merchandise Many indie authors create merchandise related to their books, either for use in marketing or to make direct income. According to Penn, merchandising your books can be a smart marketing choice because, quote, As human beings, we have an innate and entirely natural drive to belong to groups, and merchandise can be tribal. Providing merchandise for fans of your work offers them a way to feel a part of the tribe of readers you are attracting with your stories and books, end quote. Examples of popular author merchandise include bookmarks, t-shirts, postcards, coffee mugs, autographed book plates, pillows, clothing, tote bags, notebooks, laptop and cell phone covers, and the list could go on and on.  Authors often use quotes and images from their books on their merchandise, as well as character sketches. Offering merchandise doesn't have to be terribly expensive because many print-on-demand companies will print and ship your merchandise for you anytime a customer places an order. If you lack graphic design skills, then your biggest expense will be hiring a designer to create designs for you. Traditional media and PR Before the internet, authors primarily promoted their books through papers, magazines, and appearances on television and radio shows. This form of traditional media is no longer a popular way to market a book because most opportunities require a publicist, which can be expensive to hire. Moreover, online marketing tends to be more effective than traditional media marketing for several reasons. First, it simplifies the process of targeting your ideal reader. It also closes the gap between pitch and point of sale. Readers need to complete far fewer steps to actually purchase your book online. All this said, traditional media opportunities can provide great social proof and might not require a publicist if operating on a local or regional level. If you're going to pursue traditional media, then just remember that you're going to need a strong hook and an interesting personal story to engage readers. Finally, Part 5, Marketing Strategies and Book Launches Quote, Strategy is deciding what you want to do and, perhaps more importantly, what you don't want to do. Writes Penn If you're going to find long-term success as an author, then you need a strong marketing strategy. The most important aspect of your strategy is your why. If you don't know why you're engaging in a certain marketing method or why you're writing in the first place, then you'll struggle to build your readership and market your work. Beyond your why, there are two parts to a strong book marketing strategy. Part 1, the launch, or relaunch. And Part 2, long-term sustainability. Having a plan in place for both of these aspects of book marketing will increase the likelihood that you'll thrive in your creative career. Planning Successful Book Launches A book launch can be an exciting moment in an author's journey. However, it's far more important to sell thousands of books over the long term than to hinge your success upon selling a few hundred copies in the book's first week. That said, it doesn't hurt to set yourself up for a successful book launch, which can temporarily boost sales and allow new readers to discover your book. To host a successful book launch, first determine your definition of success. What does a fantastic book launch look like for you? With your answer in mind, create a launch timeline and determine how much you're willing to spend on launch marketing strategies. After determining these factors, you can work to put your marketing strategies into action. Pitch and schedule reviews with book bloggers. Determine when you'll send arcs to your email list and consider setting up a pre-order campaign if you so desire. Roughly a week before your book's publication date, consider doing a soft launch. Make your book available for sale without announcing its publication to ensure that your listings render properly and to allow advanced readers to leave their reviews online. You can also use this time to add listing links in various places across your author platform, as well as to tweak your sales description if necessary. On launch day, put all of your chosen marketing strategies into place. Email your list to tell them about your new book, run your paid ad campaigns, post exciting announcements on social media, etc. Relaunching older books If you previously published a book that wasn't the most professional or if you'd simply like to rejuvenate your backlist titles, then you might want to consider relaunching your book. To relaunch a book, you'll first need to update it in some way. This typically entails revising the content, changing the cover design, and or choosing a new title. You may also wish to renovate your book's listing metadata at this time. When your newly updated book is ready to go, consider scheduling a price drop to celebrate the relaunch and or republishing the book during a peak genre season, for example, self-help in early January, to maximize your book's early momentum. In conclusion, to successfully market a book and build a career as a published author, you need to think long-term. The sheer volume of marketing strategies can be overwhelming, as can the process of determining which marketing strategies work best for you and your books. But that's okay. Remember, your books can remain available for many years to come. Don't hesitate to use those years to test and implement new marketing strategies designed to reach new readers and sell more books. As you set out on this journey, remember to bear the following key marketing principles in mind. One, create as high quality a book as you can. Two, know exactly who you intend your book to reach. Three, optimize your book sales pages to reach your ideal readers. Four, use paid promotion to boost book sales and expand your reach. And five, create an author website and email list to attract and engage with your growing readership. By putting these five principles into practice, you'll be well on your way to successfully marketing your book in no time. This has been a summary and key takeaway is from How to Market a Book by Joanna Penn. Do you want to sell more books and reach more readers? If you don't know much about marketing, don't worry. We all start with nothing. How to Market a Book offers short-term promotion tactics for those who want to immediately boost their sales while focusing on the marketing principles that will help authors build successful long-term careers. If you've enjoyed this episode and would like to grab a copy of How to Market a Book by Joanna Penn to use as a reference guide in your writing career, then you can grab your copy through the links provided in today's episode description. Thanks again for supporting the Well-Straight podcast and for tuning in today. Now here is to marketing success. Thank you for listening to today's episode of The Podcast Writer. I hope you found it helpful to your writing journey. If so, make sure to subscribe to the podcast so you never miss a new episode and to give the podcast a quick rating or review. Doing so goes a long way toward helping the podcast reach new writers and lets me know that you're enjoying what I'm creating. You can also give me a shout out directly on Instagram at christen underscore keeper. For additional guidance as you work to craft sensational novels and build your best writing life, be sure to head on over to www.well-storied.com where I share blog posts, workbooks, e-courses, and other helpful resources for writers. Again, that's w-e-l-l-s-t-o-r-i-e-d.com Thank you again for tuning into today's episode, my friend. Until next time, happy writing!


agree agree means to have the same opinion dirty dirty means not clean disagree disagree means to have a different opinion friendly friendly means acting like a friend or kind and helpful nature nature is the physical world and everything in it that is not made by people noisy kind of loud or unpleasant noise opinion an opinion is a belief, judgment or way of thinking about something or what someone thinks about a particular thing peaceful peaceful means quiet and calm rude rude means not polite in this lesson you hear Anna and Phil talking about the city and the country. Anna disagrees with Phil about the city when giving your opinion in English you should give a reason for your opinion. Listen to Anna explain her opinion not beautiful. It's noisy and dirty I disagree. I think all the different buildings are beautiful and I like to watch all the different people. What is your opinion? Answer the question with a reason Do you like living in the city or in the country? I like living in the city because it has more culture I like living in the country because it has more nature


Okay, welcome. It's this is the Jenkins documentation or Mrs. Jenkins user experience special interest group. We've got attending today. Lee Hoffner. Felix. Tim's are calm. Alex I apologize I regularly misspell your last name so I omitted it for now I'll put it in later when I get it correct. Oh, good. And we've got Patty McLeachie it looks like. So proposed agenda was colors in Jenkins with Uli. And then I had recent UI improvements in core. If we're lucky, John Farachuk will join us and then we'll, we'll let him talk to it instead and pending UI improvements. So, or Tim, if you'd like to talk to those topics. Are there other topics you'd like to put on the agenda before we start working through the agenda. Okay, great. Then let's, then let's go ahead. And so really, is there anything you want to share or is this more of a discussion topic that you'd like. It's more of a kind of discussion topic. So I think the only things we can share are the links that I put on the agenda so the background is basically this pull request where I should make a review. And this remembered me that I had in my plug in a similar problem. That means we have some colors, and we need these colors in the server side on the Java side. And we have the UI side where we have a lot of colors as well. So I wondered how we can get these colors in sync. So that we have the same colors on the Java script side, and the same colors on the server side. This is one thing. And the other thing is that we that these colors should not be fixed in the way because we have a dark theme and what is the difference of the lights theme. These colors should be look different on both themes. So I'm wondering how we can in the future discuss this things a little bit more that we have colors that look good for both kind of themes. This is basically the topic I wanted to discuss a little bit. So I think it's quite easy on the client side. We can use, you know, this new variables in CSS. But I'm not sure how we can use these colors in charts as well. And how we can use these colors in server side. So this is more a question. I'm not sure how to say if someone has an idea how we can put it all together that it works both on the client and on the server side. Maybe I would say avoid it as much as we can. And get there are some things that are generated server side is moving to client side a bit of fix in general. Yeah. Which is kind of what we've been kind of what we've been doing. So so Tim to be clear on that so your idea is that avoid color definition on the server side as much as possible. The other way is another way is to pass it from the client side to the server side, which was a suggestion by Daniel Beck for fixing some of the theming issues. So pass the result value for the colors somehow down to the server as query parameters or something. But so are there cases where where that technique is infeasible or would not work other places where we'd say hey can't do that. I'm sure all of it could move to the client side it's just a matter of time and also that some of these graphs are bundled in core and core doesn't have things like each hearts at the moment. Okay, so some of the graphs that would need to be split from core. Either split from core or bundle each hearts in core. Okay, whether it's a probably bundled in a self contained way just for those pages and not as a library for everyone I would assume. And one thing for the charts, if we're using each hearts in the client side, several parts of such a chart is still produced in the server side and Java model site in Java. So, currently, I am using each hearts but some values of the model are still produced on the server side. For instance, I'm for the code coverage view. I'm rendering the percentage of the code coverage in green, different green levels. And this is currently done on the server side. Yeah, and I'm not sure if this makes sense to put everything on the client side because then we need to create these models on the client side as well. So, you know, which means that we need to write a lot of more Java scripting code. And yeah, which is, it's not come. Yeah, it's kind of different way to create new views in Jenkins. I'm not sure if we're going to walk this way. I have a maybe a silly question but is it seen as a bad thing in Jenkins to move it to the client side and use JavaScript. Yeah, I don't think that is a bad thing. So the problem is, I think most of our developers are Java developers. Yeah, the tooling for Java is ways more major with respect to testing code coverage, etc. on the Java side and not on the Java scripting side. And this is why everybody's using Java and not Java script, which is, let's say, some kind of evil language for me. Understandable. So is there a, is there a, how do we, how do we approach that or prototype it is it is code coverage the example we could use to test drive that or is there another place where we could test these ideas about moving more and more client side more and more color definition to client side. Yeah, I'm not sure. I think we have these references below. There are all links which are somewhat relevant. So for instance we have in the two unit plugin. This is a trend chart a little bit lower where we have where I changed the color from blue to green. This is currently under the server side but this could be easily on this client side. This is not really a problem. But I think the problem is a little bit bigger because typically if you have a color blind problems. So somebody does not see a difference between red and green. So we need to make these colors changeable in a way. I think rendering on the client side is just one point and the other point is how do we provide a way to customize these colors. And maybe one step further, which colors should we use at all. So we need a kind of semantic model of colors, which we don't have yet. So we started with a color palette, but a color palette does not make sense in my way where we use it. So we have colors with semantics with failed state with successful or with a coverage of 50% or 70%. And this is not handled by our color palette. So a color palette is a kind of generic thing when you're working with Excel or something like that that you want to a nice chart but not a chart with semantics in it. Felix, you have a question. Yeah, I mean I was just going to be. I'm asking to be a bit pragmatic. I think we need to leave the Java world. And we just say that maybe color specifically look and feel for themes is not that important for charts and stuff. Maybe the short term solution. Maybe it's acceptable term. So we need to just say, okay, we have a specific and endorse said the finest concepts in Jenkins core for light versions of graphs and then another set of colors for dark versions. And then we start with that. And then see how that solves. It will not work for all light themes, and it will not work for all dark themes, but should be work for the at least the two defaults. And I think, and I think that would be viable. Maybe that a plugins could reach out to those. I don't know I'm just throwing a little bit out there. And of course, I don't I don't have an opinion that we and this man and about the semantics, we do have, we do have a success and colors with semantics. It may not be the most colorblind. It will not result in the most colorblind friendly chart though. I have nothing else to contribute to the discussion. So, so it feels like there's more to be discussed there. I, I've, I think we may have hit the point where we need Uli and others to have conversations possibly Patty and others about hey how would we approach this further. I know you had to drop off at half past and I wanted to be sure we got to to Jan's topic. Uli, are you okay if we pause this discussion for now. That's fine I just want to make us aware of the problem. And we need to continuously improve that one. Thank you. Thanks. So, so I assume that the that what Tim mentioned of Daniel suggestions there's a conversation going on in a public forum somewhere about the possibilities here and we can continue in that location. Yes, that's good idea. Maybe it's helpful I started a thread on the community. Then we can link each other in there. I think that sounds like a great idea. Excellent. Thank you. So, the next topic that we put on the agenda was recent UI improvements and john, maybe I don't know if you want to share a screen or if you want to just talk about it, or, or how you'd like to approach it. Maybe you could give us some highlights. What's your, what's your, what's your vision is and how it's how it's evolving, etc. Hi everyone. And the first time here so just kind of bearings and happy to share my screen if that's all right. All right, everyone see my desktop. Yes, thank you. So what I've done at the moment I've made a kind of vertical slice where I've been working on Jenkins so every kind of test branch I've made, I've kind of chucked into one massive branch. So it's got all the changes and kind of eventually going to propose and the ones I have proposed already. It's not finished and it's, it's definitely going to be a little bit buggy. But, but this is it really. So you've got the table there. You've got a kind of new format of buttons, which I pulled out of the forms merge request. So we have one large request focused on updating the buttons and hopefully killing off the UI buttons as much as possible. So don't a fair bit of work there kind of killing off the make button JavaScript stuff that was really kind of Mali. And also done a fair bit of work, just trying to kind of separate the bits that we can't kind of pull out to see if that makes sense. So I go to manage UI.  But everyday buttons have been detached fully. So I guess I should start from the beginning really anyway. This is the table that I haven't seen it. So I'm going to go to the scratch. I'm going to round up really. It's a bit more modern than the old table. I just like that. And one of the things that it does kind of do is use a new icons. So I mentioned these are icons. So it's a new kind of slim icon for Jenkins. And that's the buttons that we've got new tabs. But they don't really look like tabs and kind of more of a switcher kind of format. So let's see how that kind of plays out. And if we go to the new forms. This branch has kind of the new forms changes that haven't been pushed. Sorry, put your hand up. Yeah, so about the icons quick question. Did you wait the size of the library? And did you intend of replacing the material icons fully? That would be the plan yet to replace them. Eventually, there's not material icons are too crazily used on Jenkins from what I've seen. So it should be a massive job. I don't think. No, we are using very little material icons. Sadly, we cannot remove them. For context, the icons we did that was where at first and then I agree. And then Google pulled the rug under us and remove the material rights. So that's an issue. But I mean, it should be rather easy to locate which planets are using the material icons and update them. No. I think so. And now, well, I mean, we can just leave them for compatibility, but I, I do support just having a comprehensive set of icons. I was reluctant to do to work with bootstrap icons because they, I, they were so it was huge. They confront it was huge. And Jenkins already has like a, what, four megabyte, five megabyte from asset payload. If they, if the iconic font weights another 600 K on top of it, it may not be that good. But if the size is reasonable, I think it's great. I just wanted to comment that on the icons. I'm not too sure how large the icon set is right now. I'll need to check that. But right now the way it works is we have a tag to load the SVG and it's cached. And just a good hash map on Jenkins. Okay. And just a constant, not loading the file. Okay. I will dig it up. I will look deeper into the PR. And to see how the how you serve this to see if I can see and yeah, I will look in the tables here. A bit more. So this is the kind of continuation of the forms PR. So we've got pretty, about 90% of the forms elements have changed over now. So the text area is done. And the select box is done. And the checkboxes. Was it the checkboxes? Yeah. Checkboxes are also done now. So they kind of animate like so. Some selects are custom. And so can't touch those annoyingly. And if you end up looking into what I suggested about looking into the. Sending input class. Modifying that one directly. I haven't. Yeah. I would just look into that. Maybe expand it with the seasons variables. Because that was used everywhere. I just, I just was suggesting. Even legacy stuff. It's used. Except on the change password. It's the only thing I've seen that it doesn't use that. That one. So the changes I see in the buttons. Were those done by theming. Yeah, these are just. But they're new buttons. Sorry. New buttons. Yeah. Okay. But I mean, you, those are the existing Yahoo UI classes, but with the, just the CSS variables change. There'll be new classes. So all I've done is just done a command F just to go over the old buttons. So I'm just going to go over the old buttons. So all I've done is just done a command F just to go over the old buttons. And then I was thinking of having like a Java script. This will just require just to change over any. Existing buttons on page mode. Okay. I would suggest you verify that with the, for example, with dropdowns. Because I mess up with Yahoo UI stuff in dropdowns. Yeah. Should all be. Mm-hmm. There was a dropdown on this page that I've been playing with. I just lost it. Here we go. So dropdowns still work. Yeah. It's, for example, there it's missing the, the arrow, for example. Mm-hmm. And that would be valuable. Yeah. I completely agree. Um, I can ask a question. I'm going a bit of topic. Sorry because I need to live in like seven minutes. Um, once, when we work on this, I'm not sure if you're aware. Uh, like two years ago we were, I started working on for a year or so in this. I, and what I think it really helped was I created a document. Strategize it to align what steps we were going to take and what stuff. And then, well, we did have a designer to this sort of discuss the designs. We tried to do, we just share them and we tried to avoid lots of design by committee stuff. But what I would suggest it could help if you could put together a document or something. Uh, outlining, uh, outlining your vision, like what steps you're going to make. Uh, do something more comprehensive to see. Yes. So that everybody can see a roadmap in mind. And maybe just people just can pick up a contributions for that roadmap. Um, because that would make it easier for everybody. I think. Uh, I don't know. Uh, and also especially, especially with it share. I think poorly. Uh, I'm going to go ahead and admit that we did poorly, but we did try to share design resources. So, and from what I've seen here, I mean, you must have design resources. These look very design specs, like these, these look so consistent and so good. I mean, do you have design docs for this? Uh, no design docs yet. Okay. I'd love to create some. Are you freestyling this whole thing? Yeah, pretty much. Oh, that's amazing. Huge respect. Uh, well, but then just, just a bit of strategy document, outlining your vision. And basically what we did was where we wanted the, where we plan and where we wanted to stop. Uh, we wanted to stop after iconography overhaul. I needed to stop after because the tables to the things, but at least yes. So if you could put together a roadmap, uh, it would be great. At least that's what I think. What does everybody. So what do you all think. I'm less concerned about the strategy that I am about the rapid progress.  No, no, I mean, with, I don't mean a roadmap. I mean, just a, I don't mean a strategy document, but you're just saying about that point, like going with forms, going with that. And then with the plugin manager table and that's it. Or just, I mean, are you going to stop in iconography on that? Are you going to work on the navigation?  Or if not, I mean, yeah, I mean, sure. If you're just freestyling the whole thing, it's fine. I mean, I will continue to review and approve, of course, and try it out. It's going, I'm going to get back to Jenkins. I'm looking at this. Yeah. I mean, for me, code talks and I would just focus on the code. Yeah. Especially if you don't have a team behind you. She's got a team to help. Then some of that's better, but I think we're, I think we're doing fine. I think it's looking really, it's looking really, really good. I wish I didn't assume there was a team behind this because it looks so consistent. It looks consistent. So I thought it was a, there was a team behind it. I may very well, I may give you the shot to the plugin manager table. Maybe who knows. Yeah. Reach out. If there's anything that you need a hand on. So happy to help out in this sort of area. I'm terrible at design, but I can implement and fix things and understand. Jenkins fairly well. Yeah. That's really appreciated. I can, I can do. Yeah. I just can work in large case staff. If you just, if you just have any way, find any JavaScript awareness. I encountered quite a few. If you just, just say, okay, I just create a small tickets for a small adjustments. I will be happy to take a few. And one thing that would really benefit. Is there like a kind of place I can post any questions? It's like a group or something. And. Posted it in the chat.  Well, there's also, there's also mailing list if you want that too. But for just for questions, the chat is normally fine. Yeah. If, if Gitter is not rich enough for you, we could put ourselves onto the CDF slack. We could put, you know, there are other places if that will, if that will help you get the answers you need, Jen. That'd be great. Yeah. I mean, we were on slack before, but then it's just harder with invites and you can't just link people to messages so easily. Right. It should be fine. You can just sign in with GitHub. We still have the community. We started to use as well. Yeah. Right. Jenkins. There's a forum here as well. Okay. I forgot to drop. So a nice meeting you, John. This is amazing. You're doing. Looking at your work really makes me wonder what I have done. What, why I didn't know this. It looks really good. So congratulations. Thank you. So yeah. Cheers. Everybody bye. So Jen use, use. Oh, go ahead Patty. Was that you? Sorry. Yeah. I was just going to say, I also have to drop, but Jen, I would love to help you with some of the accessibility color issues. So, because I think we might have a contrast issue on the buttons. It looks really good. But I'd love to help you with that. I do have to drop, but I, we could collaborate on Gitter or. I can. I know Felix posted your PR. So I can also help look at that and suggest a hex color code that might. Be a little better for contrast. Sure. That'd be great. Thank you. Awesome. Hey, bye y'all. Thanks. Jen, you mentioned, I think I, I'm not, I am the least UI skill of everybody in this call. So forgive me if this is a foolish question, but you mentioned why UI is that the Yahoo UI thing that we've been dreaming of getting rid of. And it sounds like you've actually successfully for button creation stopped using it. For the majority of buttons. Yeah. There's still the plugins, which I can't do much about sadly. And that use it. Unless you kind of make our own kind of. Drop in version if that makes sense.  Yeah. I feel like plugins when we're using it too much outside of core components. The main one I know of is the credentials plugin, which really needs a real, really needs a UI rewrite. Well, and certainly in order to remove why UI references for credentials, we would have to have to rework it. Right. So it's just the way you said it, Tim, it will require rework. And therefore whatever technique you're using, Jen seems like we could, we could consider that in other places as well. Excellent. Thank you. Yeah, everyone's very happy to purge Yahoo UI. It's ancient and out of date and, but I don't think we can update it with heartbreakages and that's, this is so old and yeah. Right. Same with prototype. JS is horrid. I'm sure you've came across prototype JS. It's just broken. Just I, I tend to just rewrite stuff in JavaScript. I don't, I don't add the new, I don't add new prototype. I just rewrite it if I have to do anything. So now, now Jen, one of the questions for me was that some of your work is already in the next like in the likely next LTS baseline. So 2.317 already includes a number of your improvements. And for me, that means we have a shameless request that we need to be sure we test that thing very well and focus on UI. Those of us around can help by looking at UI and looking for things. Is there a particular way you'd prefer to get issue reports? Is it okay if I just use the Jenkins issue tracker or would, is there something better for you? Jenkins issue track is great. Really. Okay. All right. So, so as, as people find things, they should just report them through issues. Jenkins.io and excellent. Okay. Awesome. Kind of one last thing that I've kind of been playing around with is trying to overhaul the, the tool tips. So right now across Jenkins, there's kind of different variations of making tool tips. So just trying to consolidate that under tippy.js. This is what it looks like. It looks kind of almost identical to how it did before. So the users shouldn't notice a difference, but as for developers, it's a lot easier to actually create tool tips. So however, you're going to be able to do that. So that's kind of the weather icon you'll get the table. And one thing I've been looking at extending it to is the, the dropdowns as well. And trying to pull us away further from the, you, who you buy stuff. And that works. Oh my God. So much. That looks beautiful. Could you, could you do that again? Please, Jan, please hover over that. Those of us who endure this particular menu want to see that one more time. Okay. So that, that is the thing of beauty you've done there. Have you done the breadcrumbs at the dashboard at the top? It's very not the most obvious, but it's not, not that one to the left of that. That one there. Yeah. Yeah, that one. Yeah, that's a Yahoo UI one. That would be great to purge. Yeah, that's, that's pretty much everything I've got on the go right now. But I'd definitely like to keep people more up to date. So what I'm doing rather than just like chucking large module classes out in the open. So I need to find a way of kind of communicating better there. But yeah, that's, that's, that's it really post the stuff in the UX, like when you want input or feedback for bigger posts, there is a UX segment mailing list as well, which you can either use the UX segment mailing list or the regular Jenkins mailing list. If you want to get bigger feedback, but generally we just use the UX like chat. But yeah, that looks really good. Thank you. I'll stop sharing if that's all right. Yeah. Yeah, thank you. Thank you very much. So I'm going to switch back to sharing my screen because I was in a costume thing today and I'm, I'm looking horrible. Therefore, let's do whoops. You've been in an accident. Exactly. I mean to ask. I was, I was Supreme Leader Snoke in my costume, but this is only a part of it. So let's where did it stop to share? Which screen did I just share? Let's try sharing again. Share screen. This one go. Okay. Now you should see this. All right. Are there other topics we should discuss today? So it feels like we've got a really cool demo from Jan. Thank you very much. We could consider going back to the conversation on colors in Jenkins. Uli, if you would like to spend some time, some further time on that topic. No, just it's okay. I trust to make us aware that we should discuss it in more detail. And I think I'll start a mailing list thread. Where we can. Yeah. Get a little bit more feedback from everybody. Great. All right. Excellent. Any other topics then. For me. So, Jen, I, and one of the reasons I was asking about this two, three, 17 and two, three, 18 is I've, I've got a bug report I'll be submitting. I just need to get enough information to, to justify a good bug report. So I think, I think the one I've seen is enough that we'll probably want it back ported to, for the LTS baseline. But the purpose of the bug report is to test whether or not it's actually that relevant to others. Thanks again so much for what you've done. This is, this is brilliant, brilliant work and really energizing. Thank you. Thank you. Any other topics for today? All right, then let's, I think we can go ahead and call an end. I will archive this. I'll save the meeting notes and upload a copy of the recording to the Jenkins YouTube channel so that it'll be available so that other people can see the work that's been going on. Thanks very much everyone. All right. Thank you. Bye-bye. Thanks.


The East Kentucky Gear heads will be holding their annual SWAT meet on Saturday, February 24th. It's something that the East Kentucky Gear heads does annually, and it's just one of our fundraisers. This is one of our ways to kind of get back community, get people to come in, get them interested in our events. The SWAT meet will host a wide array of car parts being sold, and it is a perfect opportunity to get out and meet like-minded car fans. The Kentucky State Police will be holding a raffle at the SWAT meet where the winner will receive a brand new Ford Mustang. Do you worry about having enough money to last throughout retirement? Give Reed Potter at Raymond James a call. Reed has 26 years experience helping folks enjoy their best life in their retirement years. The biggest thing is there's a lot of knowledge there.  And you'll find somebody there that's probably working on or have worked on whatever you're looking at to get into. The SWAT meet will begin at 8 a.m. For more information about the SWAT meet, you can visit the East Kentucky Gear heads Facebook group. For Mountain Top News, I'm Kelsey Fidell.


The Mediterranean Sea is heavily polluted with plastic waste, especially in the Pelago Sanctuary. Researchers have found that the amount of plastic waste in the sea is higher than expected, and it is likely to be affecting the local wildlife, including the endangered fin whale. This research has shown that the amount of plastic waste in the sea is highly correlated with the presence of fin whales, indicating that they are being exposed to harmful levels of plastic waste. This article was authored by Maria Cristina Fasi, Teresa Romeo, Matteo Baini, and others.


This 2020 Chevy Silverado 1500 Double Cab Short Box is stock number 12382Z. We're here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used light duty truck headquarters. This 2020 Chevy Silverado 1500 has the 5.3 liter V8 engine. This truck has been fully safe and inspected by our service shop for the state of Wisconsin inspection process. It has a fresh oil and filter change. All the fluids have been checked and topped off. This truck is 100% ready to go. Shadow gray metallic is the color we shoot all of our videos in 1080p, 60 frames per second. We go inside the vehicle, all the way around the vehicle, start it up and give you a thorough walk around. If you have HD capabilities on your computer, tablet, smart phone, or television, I highly recommend turning them on right now because it is your best way to check out the quality, condition, and options of the truck before seeing it in person. If you like the video and want to subscribe to our YouTube channel to see videos like this each and every day of our new and used inventory, the upper right hand part of the screen is a subscribe button. Click that and then click the bell notifications. You'll get updates every time we do videos here at Summit Auto. This one comes with the 18 inch painted alloy rims and it has Michelin Primacy 26565R18 tires on it. They have right around half the tread left on those tires. Front fender, excellent shape. Didn't see any major dents or dings on there. This one does have the LED headlamps and the front bumper is in excellent condition. I didn't see any major dents or dings on that. You do get the chrome trimmed grille on this truck and the hood is in very nice condition. I didn't see any major dents or dings on there. Coming around to the passenger side. Front fender looks pretty good. No major dents or dings on that. And the passenger side rim, no scuffs or scrapes. I wanted to show you the shadow gray metallic. It's got a lot of metal flake in it. So in the sunlight it almost looks blue and at night it looks black. Afternoon kind of looks gray like it is now. Really a cool color. And as you go down this side of the truck take note of how clean the body is. How reflective and mirror like that paint is. We take these HD videos. So if you are far away or even if you're close by and just cannot make the trip down but you're still interested in purchasing the vehicle you can see the vehicle, hear the vehicle and have confidence in what you're looking at before you even get here. So when you do get here there's absolutely no surprises and you can make a smart and informed buying decision from wherever you're at. And if you liked the video and it helped you make a decision let your salesmen know that you saw it and that you liked the video. And that bread sent you. Backroom is in excellent shape as well and the back tires have just as much tread as the front tires. Frame and underbody is an exceptionally nice condition. I believe the truck came out of Texas if I'm not mistaken. But the frame and underbody is in really nice shape as you'd expect with a truck from Texas. Lower rockers, cab corners all look absolutely perfect. Coming around to the back here box is in excellent shape rear bumper is in great shape full towing package which includes a receiver hitch four pin and seven pin wiring you get the rear bumper steps the tailgate is in really nice condition as well didn't see any dents or dings on that has a shock down assist tailgate so it's never going to slam on you this one does come with a drop in Dura liner bed liner. That's in really nice shape this tailgate is exceptionally light to open or close I should say. Down this side of the truck just as clean as that passenger side didn't see any major dents or dings on the box. Looks really good and it does have the capitalist fuel fill which is a really nice feature. His back room is in nice shape as well and down the rest of the side of the truck doors look really good. Do get chrome chrome trimmed mirrors, blind spot mirror on the driver's side inside the LT1 package gives you the black cloth interior 40-20-40 split bench seating no rips or tears on those seats they look really good. Factory all weather floor mats, auto headlamps push button four wheel drive power windows, power locks, and power mirrors and you get this kind of neat wood grain S trim on the door there We'll turn the ignition on and check out the miles and the radio and everything that this truck has to offer on the inside. See that this one has 22,014 miles and digital speedometer, compass display, instrument cluster is very nice and clean and steering wheel is in great shape Bluetooth and information center controls on the right, cruise controls on the left this one has the 8 speed automatic transmission with the optional tap shift on it you get the Chevy infotainment system AMFM AMFM radio does have bluetooth capabilities as well and you can do your android auto or apple car play where you can project your cell phone to the screen so while this one doesn't have a navigation system on it you can project your cell phone with programs such as ways or google maps right to the screen that's like you have nav right on the screen so it's a pretty cool system this one does have heated mirrors, your climate controls are down there, your start stop capabilities stability control USB and USB-C and a 12 volt power point right here carpeting and passenger side format and seat are in excellent condition no rips or tears on there and the headliner is in really nice shape as well I didn't see any rips or tears on that you get on-star capabilities up there and map lights will take a quick look at the back seats and then we'll start it up and take a look under the hood the back seats are just as clean as the front seats it does have the latch child safety system for any child car seats you may have put back here headrests do fold down for better visibility when nobody's sitting back here and like I said the seats are in excellent shape you get all other floor mats back here as well and floor is pretty flat child safety locks on the back doors and the bottoms of the doors all look really good we'll start it up and take a look under the hood starts right up, no check engine lights or anything like that I would personally like to thank you for checking out the video today and hopefully from this HD video you will have been able to verify the quality and condition of this truck inside and out under the hood we have the 5.3L V8 engine engine bay is very clean runs very smooth there's your mission sticker once again this truck has been fully safety and inspected by our service shop as a fresh oil and filter change all the fluid tab checked and topped off and this truck is 100% ready to go as promised I turned those lights on for you so you can see how bright those LEDs are and like I said this truck is 100% ready to go and I would highly recommend this truck from a quality and condition standpoint and to see more pictures of this truck or one of our other 450 new and used cars trucks, SUVs there's half tons, three quarter tons, one tons you name it we got to go to that website right there www.summitauto.com full pictures and descriptions of every single vehicle from two locations all at www.summitauto.com and if you'd like to check out more HD videos you can go to www.summitauto.com remember to like, subscribe, and share on this video and all the videos that you see there click the bell notifications you'll get updates on the videos we do each and every day here at Summit Auto in fact in a second you'll see a link to subscribe to our YouTube channel the upper left link to more Chevrolet Silverado trucks like this one the upper right link to this vehicle on our website and the lower left link to one of our latest YouTube videos and the lower right click those check us out and we're super excited to help you with this Ultra Clean 2020 Chevy Silverado 1500 Double Cab Short Box in Shadow Gray Metallic thanks again for checking out the video remember to like, subscribe, and share