I'm Jim from the side hustle shuffle. Hey everybody Terry Weston. Hey, we got a new guy test Weston. How you doing man? Welcome to the stream. Welcome to the stream. Um That what's the stream about okay? Well, we're gonna talk about starting a YouTube channel today, and is it worth starting a YouTube channel in 2022 almost 2023 right now? So that's what we're gonna talk about today as we run through the carousel of items in the carousel in On the bottom. Okay, so we're on Facebook YouTube Twitter LinkedIn, okay, and of course Amazon so if you're in any of those places you want to come over to Amazon Go to you didn't know dot live right if you want to find me on Amazon if you're in any other places Okay, you didn't know dot live right? That's where you want to go.  All right in the meantime Everybody unmute you can't hear me. I have to if I tell you to unmute you can't hear that right but um So we're gonna run through some bunch of things in the carousel. We're gonna talk about a youtube channel We're gonna talk about what it takes to start a youtube channel. Is it worth starting a youtube channel? You know isn't the competition in 2023 just is it too late to start a youtube channel in 2023? That's basically what we're asking um, and I want to know what do you guys have hobbies? uh, what do you like to do or other things that you do like uh Listen to a certain kind of music do a certain kind of dance do a certain kind of sport or or a A craft or a hobby or something and you know start thinking about maybe turning that into a youtube channel We're gonna talk about that. All right So the first thing in the carousel is always is the death wish coffee death wish coffee is my favorite coffee The world's strongest coffee never bitter. Okay, it's high caffeine gives you the boost that you want Everybody wants the high boost coffee, right? Strongest coffee that you can get but you don't want that bitter taste, right?  I'm the java junkie. I drink coffee all day long all the way up until I go to bed probably around midnight and Death wish is the best. I'll drink all kinds of different coffees all day long. Um So weston, what do you do man? Uh, uh, are you interested in in starting a youtube channel? Do you have a youtube channel? Does anybody here have a youtube channel already? That's interesting to know I'd be interested to know that Okay So do you think that it's too late to start a youtube channel in 2023? All right Because there's so much more competition than there was let's say five ten years ago, right? So there's too much competition, right? But did you know There's way more viewers there's way more people on youtube looking for videos So it's kind of like correlated together. So there's more competition, but there's more people watching videos So if you put out good videos and you can connect with an audience, you know Trigger the algorithm and that's all it takes So we're going to run through a couple of things, okay? Now the first thing is something I bought for myself. Some of these things were sent to me for free to review I'm going to be straight up. But yeah, I'll tell you what I got for free and what what I paid for And and you know if it's good or not good or whatever These are the work lights that I got. There's a pair two of them. It's a pair a pair is two, right? These are magnetic based these stick I got these for my truck and I work truck because right now it's fall Right starts to get dark around. Well, it's dark seven o'clock now But you know, it's going to be dark around four thirty sooner or later and I needed this in the back of my truck for light Magnetic on the side of the truck It's rechargeable USB rechargeable. So, you know, you can't beat that. You don't need batteries. You just recharge this all you can recharge In the truck. Hey, melissus here. How you doing? How you doing? Thanks for saying hi Um, I'm jim. Welcome to the site hustle shuffle. Welcome to amazon. Welcome to facebook. Welcome to twitter And welcome to linkedin. We're running everywhere today. We're using stream yard to multiple streamed a bunch of platforms pretty cool software um But this flashlight I use it all the time Uh, it came in two and I thought I was going to need both for the truck But I keep one down by my furnace. So when I when I change to change the filter or when I go working at the car You know checking the battery at nine or whatever i'm doing changing the oil You can always stick this onto the hood of the car. This thing is a great little flashlight and the price You know, you can't you're getting two lights Rechargeable magnetic base for that price and the flexibility the light goes all the way around all the way around this way all the way around that way Okay, you can put it almost in any Any way you want to put it it's a really good little light and I'm you know, definitely definitely, um endorsed that again. I bought that one for myself. So a youtube channel so What's the secret formula you want another secret formula?  All right You want the gift card? Okay. Well, you're gonna have to hang out to the end. We're gonna give away gift card at the end, obviously Um, we're gonna jump through some hoops. We're gonna check out some products. We're gonna play the game We're gonna play the uh algorithm, uh amazon algorithm game And we're gonna get the juices flowing and we're gonna get your name on the wheel of Names and we're gonna be giving away a 20. I'll give card at the end of the stream. Okay. Definitely. Definitely stick around for that All right, um audience problem solution. So you're gonna build an audience on youtube, right and uh You find out what problem they're having because every every activity every hobby someone picks up Okay, there comes a point that the beginner gets to a rough patch where he might quit, right? If you can identify what that problem is what makes the beginners quit And you start making youtube videos on that solving that problem You'll become the guru in that in that uh niche Let's just start a following. Uh-oh, you know what that means Estin's being cute What we can't give out the gift card now. We're gonna hang some curtains. We're gonna turn up the music and we're gonna Thanks for the follow. We love it when you follow. It's great stuff All right, okay Well music's getting lower. It's gonna it's gonna loop around and it will still go right because following is important For the algorithm. Okay. Everything works for the algorithm. Okay So that's what i'm talking about The same thing with youtube you want to trigger the youtube algorithm. Okay, and there's different ways to do that Thanks for the follow. I appreciate it. I appreciate it.  Oh my god. Oh my god. I know it's too much, right? So um YouTube channel audience problem solution So you find out what problem they're having and you solve that problem you start making videos on solving that problem You become the guru people start coming to you That might be a little loud people start coming to you for uh advice They start looking to you for advice. Okay, because you solved their problem at the beginning Okay, can you take the beginner and help them to be a novice? A lot of people don't start youtube because they're afraid they're not an expert in in whatever the activity is Right that they're the subject. We call it a niche, right? Whatever the subject is, right? So if you're not an expert in in that subject, you're you're afraid to get on there because people are gonna find out your You know, you're not you're not an expert, right? So you're afraid, right? um If it's rap, you know, I don't there's no rap in here. I don't think let me see No No, sorry I'll put it on there for you for sure. Um, it probably would get views, you know, you know Um, it's what's in it's it's it's it's what's going on today. It's it's contemporary popular music and The problem is you can't use popular music because You get copyright strikes. Okay, that's a thing. You can't use You know tiktok and and and and those and those reels and stuff they use copyrighted music They use small amounts of it and they pay royalties to those people so they can use it So you can use it on your tiktoks and stuff, but youtube they'll they'll flag it right away and uh, so For sure we're on youtube is one of the places we're going so we can't play popular music Okay, because we'll get copyright strikes. So that's the thing about youtube You got to watch out for is copyright strikes using copyrighted material whether it's video or audio. Okay, so Keep that in mind. You don't want you don't want a copyright strike We're gonna run right do right now the next item in the carousel is a microphone that I got right here And I use this microphone all the time. This was one of the first microphones I you I upgraded to now I started on youtube just my cell phone Okay, because a lot of people don't get started on youtube because they say I don't have the right equipment I don't have good equipment. I so I can't get started I got started with my phone anybody can get started with their phone what you have in your Pocket right now that phone, you know has a microphone has has a camera has everything you need to get started right 4k It's a great camera. It's it's probably a better camera than you would go out and buy unless you were spending a thousand dollars on a camera All right, so you get started with your phone, but then I upgraded to this Lapel microphone right pretty good microphone professional pop and for the price, you know This is one of the better microphones that I have I spent 150 dollars on microphones And I still use this one in my videos here. I'll show you let me let me share What's going on here? What's going on here? There it is. They changed the name of it Oh, okay. They changed the name of it. All right If I go over here, so this is a video of me playing darts Okay, today we got something cool. This is muted. I'm not going to mute it so you can hear the microphone The giggle and go company double darts double side. So that's me using this microphone Comes with your standard dart game over here and it also comes with a giggle and go Target the points. It's okay. Um Yeah You can't beat that microphone for the price. All right your first upgrade It's got a 10 foot cord it went right into the camera right went right into the camera and It's better than uh, I had a Shotgun mic and it picked up echo in the room This one you clip it right to your lapel you could clip it right to your shirt And it picks up the sound really good and it really is a good microphone for the price And if you're looking to start, uh Upgrading your equipment. That's what I would recommend. Get it. Get that microphone first. Okay. Um so Let them have fun. Let them have a good time. It's fine. Um So that's if you want to start a youtube channel I don't know. Does anybody have a youtube channel in the chat.  All right Excuse me So everybody has a youtube channel has a google account. Okay, just so you know and then you can get in there You can change the name. You can you can put up a banner Uh, of course profile picture and think of a nice name for your niche, you know, and um You don't do much of what what's what's the subject Terry? What are you what's what's your subject? What's your niche? Do you have a niche or you just upload family stuff or funny stuff or whatever, you know Whatever you do, you know because um A lot of people just use it and upload whatever right if you wanted to make money on youtube You have to narrow down into what's called a niche right? Melissa has one and she hasn't posted yet. Okay. Um, the number one fastest Small business in the united states is being a content creator again And that's like basically a youtuber youtuber youtube pays the most to the creators If you're gonna do this if you're gonna try and make money online Start youtube youtube Forget that it's competitive because it is competitive, but it's gonna get worse It's gonna get more competitive the longer you wait And like I said, there's more people viewing than ever before so the chances of you getting seen Um, and people love dogs too. If you've got videos of dogs people love dogs I got a channel about dogs and I get views like crazy on that channel Um, you get a little I got a little dog spinning around in circles like this on on his back legs Like like going around like that and I got like thousands of views on that It's crazy what they'll what they'll watch right? Um I got sidetracked on the dogs because right away. I started thinking about dogs. Um Yeah, but you gotta you gotta narrow down into what's called a niche, right? Which is the subject of the youtube channel So if you're only uploading whatever is going on in your life, you know Like what they used to call a vlog right where like Casey Neistath or somebody that's Showing you their life going through the life Like if you're a celebrity and you're interested in what they're doing You know behind the scenes kind of stuff But people don't want to see regular people's behind the scenes stuff regular people's blogs vlogs whatever People aren't interested. You have to be somebody first, right? You have to build an audience first and then you can do the vlog So you're gonna build an audience first Then once you have the audience in whatever the niche is now that niche could be Sowing the niche could be dancing the niche could be bowling whatever, you know I don't know what you're what you're into. What are you into right and um You narrow it down and then once you have an audience Then they're gonna be interested in you and you can show them behind the scenes stuff with your You know tic-tac videos and stuff like that, but this is the Lama Lamacall Cell phone mount, okay, this is good mount It's weighted on this which it stays and it's it adjusts in height You push this button and it slides up and down So you can adjust it the height and it moves this way So you can adjust the you know if you want to have it straight up and down Or you want to have it more on an angle, you know really cool the phone sits right on it, right? Phone fits right on it pretty cool. Um, they sent this to me for free I use this for my cell phone when I'm doing Talking head videos with my phone for for vertical videos like tick tock and whatnot, right? So And I'll put that on the desk and I'll use it with the phone And I'll put a microphone to the phone and get it get it done that way. All right. Um, so Lama call is a pretty good company So they sent me a bunch of stuff for free actually to check out all this stuff's been pretty good and it's been Sturdy and and durable and nothing is broken You know, you know how sometimes you you've been something a hundred times and it doesn't work so far Everything's everything has stood up to test the time with that. All right now So we're talking about youtube channel and niche, right? So Hey, Jennifer's here. How you doing Jennifer? Thanks for stopping by appreciate it We're talking about youtube channels today And do you have a youtube channel and if if you do Is it in a certain subject or is it just a general you upload whatever your life you're what they call a vlog We talk about a vlog, right? Um, so so if you had a vlog, this is the next thing in there is the selfie stick, right?  That's what you do that what you're doing on your youtube channel unless what a lot of people do That's what used to be done all the time But now you have to build the audience first, right? You have to build the audience first But this selfie stick I love and I go through it every week Um, what I really love about it is that the remote control fits in the cradle here So you can't lose it, right? Because all these things come with remote controls But you don't know what goes to where this fits right in the cradle You can use it the button while you're holding it as a as a selfie stick And then you can set up the tripod 48 inches high And take a picture now dad can be in the picture at christmas You can set up the tripod he can hold the remote control take the picture Uh, and dad can be in all the holiday pictures now to be awesome, right? Because I'm in none of those early pictures before cell phones We didn't have cell phones when the kids were little, right? Oh when the older kids were little But this is a great little tool. Um You don't have a youtube Well, did you ever consider getting one? Did you think about Because it's the fastest growing small business like I said is a content creator as a youtuber Is it and youtube pays the most to content creators between their ad sense And the fact that you can do affiliate marketing through their Descriptions in their videos pretty pretty sweet setup actually And what's really cool about it is most people think that you need 10 000 subscribers 100 000 subscribers You don't need any subscribers You know my youtube videos like 80 of my views come from non subscribers because youtube is showing your video to people Right that your subscribers, you know They watch they don't watch who cares But it's it's the ones that youtube is showing them to because they're interested in that video that youtube serves the video to the viewer Right, so they're finding videos for the viewer So if you have a video that's being watched and people like it They're gonna show it to more people So it doesn't matter how many subscribers you have it has nothing to do with subscribers has to do it The video and how good it does and how many people like it and watch it because it's that's what starts the algorithm So you can actually get a video with 100 000 views With 100 subscribers, you know because it happens all the time and those 100 000 views that you got um 10 of those people click the link in your description and bought something from you Right and you just made it some people making a thousand dollars a video just on You think about that that numbers I don't want to pull out the calculator start doing numbers But 10 of 100 000, you know is 100 maybe and then if you're selling a $50 item you're talking about $5,000, you know, um, tell me if I'm wrong, right goals is here. How you doing man? How you doing? Um Yeah, it's pretty easy to start a youtube channel Okay, like I said, you probably have one if you have a google account you have one Then you go you got to figure out what your niche is now.  So you've narrowed down to baseball, but that's still pretty big audience baseball, right? There's so many teams, right? So then you say i'm going i'm going to break it down to pitching So now your youtube channel is about pitching But maybe that's not good enough Maybe you you're going to make it about curveballs or knuckleballs or something like that You're going to narrow it down even further, right? Or uh, how does how to pitch in a certain count? Hitters count, let's say or something like, you know, if you don't know baseball, you don't know baseball I don't know baseball either boss the butterflies here. How you doing? So You want to narrow that niche down to to the smallest audience that you can possibly get and you might say Jim that doesn't sound right.  No You want to narrow down the subject so that just the people that are interested in that are going to get served the video If if youtube is only serving your video to people who want to see it that triggers the algorithm The vast majority of people in sports don't want to watch a video about pitching right Only the people who want to watch pitching videos want to watch the pitching so you want them to be showing that So that's that's how you get the algorithm to check to kick in mr. Possess here. How you doing, man? Uh, did I miss you at the beginning? Did you pop in earlier? Okay, so the selfie stick was sent to me for free Full disclosure the camera the vlogging camera a digital camera I bought okay because I wanted to see if this was any good for the price because you're talking about a thousand dollar cameras a thousand dollar cameras By the time you get the lens is done and everything else and this one for the price I thought it was well worth it I I use this camera and almost all my videos in the studio and I keep it on the it doesn't have anti stabilization Right, so I keep it on a tripod. I don't need anti stabilization sits on a tripod. It's 4k cameras. Got the zoom It's got everything it needs. It's got it's got uh slow motion. It's got time lapse. It's got photo It's got video. It's got playback. It's got the shoe for the for the microphone. It's got the the thing for the For the microphone over here It's got it's charging. It's got the flip out display just like the big one the expensive one does so It's got the zoom lens. It comes with three lenses, you know for the price now if you're um Getting started. Why why would you spend the thousand dollars on the top of the line camera? If you've never had one of these before You get to feel it a camera because what if you get the thousand dollar camera and you break it You flip it open and break it and then because now because you didn't know what you were doing, right? Get this camera figure out play around with it get this you know figure out the settings figure out the you know And then upgrade we always like to upgrade in our hobbies. We want the next best thing that's coming out Anyway, you're never going to have the the best thing or something else is always coming out, right?  It's outstanding Okay, that's but for the money you're spending. It's outstanding. It's not an outstanding camera Okay, but it's an out for the money you're spending. It's outstanding. Okay. Does that make sense to you guys? Uh-oh All right, cool. All right hang out do what you got to do in there. Um, we're going to go through I certainly think the camera Is worth the price and a hundred percent hundred percent Here we are this was sent to me for free and I really should get off my lazy butt and and start using it It's it's the resistance bands. Okay. It's got all the colors in here It's got it's got the thing to hook to the door and you can do all the exercises, you know, I mean Low impact. This is really what you need to be doing, right? I mean even running is bad for your knees You know, but this low impact low shock we're good for your joints good for everything, you know, really I mean what they say about it is it's all good stuff. So Um Start working out get yourself some resistance bands. That's what you need to get. I'm gonna get started I figured if I say it enough on the stream I I'm sooner or later. I'm gonna have to do it because it's out there. I put it out there so many times I'm gonna have to do it. I'm gonna have to start doing the resistance bands I just it's setting out the time to do it. It's just that that's the problem setting up the time Setting aside the time to do it or it's the problem. Um Oh, you want a gift card from who who was who was it? Hey Bart's here. How you doing Bart? Thanks for stopping by we're talking about youtube channels Do you have a youtube channel Bart and if you do is it in a certain subject or a niche as we say in the biz a niche or um Are you just uploading your daily routine and stuff like that? Cool shoppers here cool shopper. Thank you for coming by cool shopper Nice to have you here in the stream We're just we're just done talking about the resistance bands. Okay, and we're gonna move on to this this Corner shelving unit that I bought. Uh, I thought it was pretty cool. I like the way it looked down I'll show you what I'm gonna share the screen again and show you uh Here it is. All right, that's it in the background. So if I go and play it We can mute it and play I'm gonna get that out of the way so you can see it There there you can see it. All right, so it's one two three four five shelves in the corner It's pretty cool. The little shelf, you know Accent shelf put in the corner of any room and look at the price. It's crazy And it was easy to put together. It was easy to hang on the wall. I thought it was gonna be hard It was real easy to put together and hang up. I was really happy with the results of it. Um Pretty cool little shelf Uh What do you think of that shelf? Do you like that? Do you like stuff like that? I I really like that shelf I was looking for something to put accent stuff in the back of my video and that fit right in the corner Pretty cool stuff. Okay So Bart started the channel two years ago and is taking a long time to grow. So, um Are you trying to improve at every video? I mean, I are you like looking at what you're doing and and and And not necessarily like equipment because it's not equipment you can get by with your phone, right? It's um Are you trying to improve keeping watch time? Are you engaging audiences? Or are you are you trying to find out what questions they're asking? And answer those questions and videos and You could have the best video with the best information that people need to hear And have a bad thumbnail and a bad title and they're not going to click it So, you know, if you're having if you think you have good content in your youtube channel You should look at your thumbnails and your titles because the thumbnail is going to catch their attention The title is going to get them to click. Okay, so one if once they're clicking they're watching And you think that you're putting out good stuff, then it's the thumbnail and the title that you got to work on. Okay um, and that there's a lot of stuff that you can do If you go to you didn't know that live I you can sign up to my youtube channel Um, and you can check out and see it. So you didn't know that live is my website on there Is the link to go to my youtube channel, which is the side hustle shuffle We talk about side hustles and making money on the side there, right? That's what we do um What am I looking at over here? I'm getting dry mouth. Um, so anyway, we got the popcorn thing here This thing is great. Look at it. It fits in the shelf. It falls down like this. It's it's it's um What do you call this rubber? Pops up like that you put the kernels in there's like little lines in here So you can tell how much you do it and you put that right over the top You put it in the microwave for said I forget what the time was a minute I think and every kernel popped. I mean every time we watch movies in the house now we're using this thing for Easy clean too. It was really really easy to clean and then you just pop it down Put the lid in and it goes right in the cabinet the hot pop this thing is really really cool If you like popcorn and you watch movies in the house That's something you might want to have and again, I love that folds down to go into the into the cabinet there Um, for sure for sure So we're gonna have some things that I don't have on hand. Okay that I have in the carousel That's uh, I'm gonna see if I can take a better look at it All right, I don't want to Okay, uh If I click on this Give me a second. So this is the cosmetic storage box caddy makeup organizer, right? Um The reason I put this in there, why don't I put this in there? I thought there was a coupon I guess the coupon well, there's only seven left in stock, but this is the kind of things For like college dorms or you know where you do your makeup You want to have a nice little this is like the in style stuff and real clean looking You know like like See-through fence looking things, you know That's what's in right now. Everybody has these kind of things and robin's here. Hey doing robin. Nice to see you Um, well, everybody's here today. Thanks for coming by everybody. Appreciate it. Everybody's hanging out on a tuesday night. I love it. Um It's good stuff We're going through some more utensil the utensil holder is also by the same company Uh by minespace. Okay. Um And I don't know why I thought I had it's a list price. It's on sale. Okay I thought I had coupons for these things, but maybe not. Um Um I thought I was sharing the screen. Sorry guys Where am I here? I'm over here now. I got lost It's difficult when you're the only person Or we're up to the utensil holder, right? There you are. Okay. Again It's the same kind of material that you can see through and it's like so, you know, everything is clean. Um It goes on the table. It's really nice. It'll you know cool little thing to have Uh, and it's it's all It's what's in now, you know, it's what's in now All right, the card vacuum is the next thing on this is a best-selling item. Um Best selling item and and on amazon. I got it over here I got to break this out and use it because my car's filthy, but what this thing is really cool. Here it is Right if I go like that, um It's got a 16 foot cord on it. Okay, so here's the problem with these things. Um Remember I said audience problem solution. So the audience is car people, right? The problem is The problem that car people have is the car gets dirty. They get a car vac It's either a battery operated and it runs out of battery before it's time to Finish the car and half the car's still dirty or the or it's plug in and it doesn't reach everywhere Well, this is full power. HEPA vacuum got a 16 foot cord It's gonna fit that it's gonna go to the back of the van to the front of the van all the way everywhere And HEPA vacuum. This thing is great. It's got it's got the attachments. It's really powerful Uh, and it's a best seller on amazon. So I mean if you're looking for a vacuum cleaner, this works Okay, is the brand um And I've used it and I should use it more It comes in a in a little case though So you can put it in the trunk comes with all the attachments the hose the brushes and of course the HEPA filter um And it plugs into the 12 volt like I said the cigarette lighter Uh, well, they're not cigarette lighters anymore, right? So the 12 volt outlet, right is what it's called now And uh, yeah, so this is a great little item if you're looking for if you have a car enthusiast and you're looking for a gift for them This works like I said, it's best seller on amazon thing is great. Um, and it's under 20 dollars is Yeah, I mean really under 20 dollars.  Let's drop a diamond, you know, you got it. You got it. You got it. Sometimes you got a splurge, right?   It's pretty cool You know, but we're not going to go searching and looking at the page and that we're going to run right through quickly Again, I got the coffee. I'm the job of junkie, right? This thing here the the family works the family worth It's a dual coffee maker. So it does grinds Right, it's got it's got the the filter for the grinds and it also has the adapter for the k cups Holds 14 ounces of water. Uh, really cool little coffee maker Oh for sure. Uh And I sell a lot of these actually so it's really like They don't get returned.  I don't know about you guys. Hey, Jessica's here. How you doing? Jessica So I prefer the k cups, but when you run out of k cups, you got grinds grinds grounds grounds grounds grounds grounds Ground coffee, right? And then you can use it. You can still can use it, right? You don't have to go to a different coffee maker. You can use the same coffee maker pretty cool item, right? Um Okay, um, I know my mouth is dry So what what are some of the other things? Um, so youtube is the second largest search engine in the world Okay, so I always say, um that you're cloning yourself. I make a youtube video I'm cloning myself. I have a clone army that that video goes out on the internet And someone can search it and watch it today tomorrow a week from now a month from now a year from now Five years from now 10 years from now. It's in that search engine. Someone can search it in the search engine Find my video watch my video say, hey, I want that to drop down to my description Click the link and and I can get a commission and that can happen tomorrow the next day the next day So it's passive income. Basically you do something once and and That video has the potential to earn you money over and over again But you kids can't do one video, right? So it's not really passive income. It is passive income, but you have to do some work, right? so you have to uh Put forth an effort today. So now imagine you put Uh, one or two videos a week and you put five years into your youtube channel. You have 500 videos now 500 videos with links in the description that people can click and earn you money And those 500 videos are out on the internet Today tomorrow a year from now five years from now 10 years from now the dog's gonna bark. This is live, right? So, um, I don't know if it can you hear him bark. I'm sure you can um But you have you have that clone army and they're out there and you can earn money over and over again In the in the future. So I'm sitting here right now talking to you guys My youtube channel people are watching the videos and and I I'm earning commissions Right, I could be on the beach. I could be anywhere the youtube channel is earning me commissions, right? Pretty cool and easy way to make money over and and But most people are going to quit an activity in 90 days They're gonna say this doesn't work and they're going to stop in 90 days I'm telling you three to five years is going to take take three to five years commit to three to five years build a youtube channel All right, take all the advice check the thumbnails check the titles check the watch time Get her all together and in that first three years You're going to learn all of that stuff and then by the time five years comes around You can have a library of videos that people are going to be able to watch a clone army In essence a clone army of you out there on the internet. All right. Um The next thing is the massager this thing the vibe massager. I got it down here Oh, no Comes in a nice little carry case, right? Um, these things are like all the rage these percussion Massagers right but I got to tell you I The battery operated ones this thing is just awesome Actually, I'm just going to show you I'm not going to take it out and use it because The vibration is going to mess with the audio, but I use this thing after work Almost every day to it's basically kneading my muscles like I'm sore my legs my arms So You know after a workout you want to get the oxygen through the muscles You want to work out and get it get it through right So you use this and you and you and you need it in there and you and you and you get the This way you don't cramp up You don't get cramps you and you're not sore the next day because you've worked through the muscles pretty Really, I have to say I wasn't sure I didn't think it was going to work. I thought it was baloney But it works pretty cool.   This is a lot less. This is under $80, right? Does a lot of the same things the gopro does so what I would say to you is what do you need the camera to do? Okay This will do most of that. All right So compare the two of them and see what you needed to do. Um, this comes with the waterproof case You can go into the water with it. It comes with the The clips so you can put it on your helmet and on your on your handlebars On and drive around and take all kinds of action videos. Um Really cool little camera for for the price. Uh, again, what do you need it to do? Uh, do I want to spend $400 on the first camera that I'm getting? Or do I want to spend the $80 figure out how to use it figure out what I need? What I don't need what I like what I don't like And then get the gopro that I want because there's different kinds of gopros that do different kind of things So once you start using the camera, you're going to say to yourself. Hey, I really needed to do this I should have bought the other gopro. I just spent $400 on this one But I really should have bought the other one, right? So by the $80 one figure out what you need it for figure out what you needed to do And then go and spend an upgrade always upgrade, right? But we don't go running out and buying the most expensive thing right away, right? We want to figure it out. We want to upgrade and that's part of the fun is upgrading Okay, you know, you're in golf you want to get the the next putter that comes out the next driver that comes out you know If you're into music you want to get the next instrument the next the next Pickup that's coming out or whatever it is. Um Mixology and craft this is pretty cool. This was sent to me for free the bartending kit Um, I'm gonna I'm gonna open it. Let's see. Yeah, I can open it Do what you love best. It's got 10 pieces in here. It's got just about everything you need Um, and a cute little stand too. Um, it's got the mixer. It's got the thing like You know, it's got the the shaker cup, right? It's got the thimble chocolate.  All right. It's a pretty cool little item I wish I had the space to set it up for you. Let me see Let's see So this comes out, right and it's engraved mixology and craft on there and tumbler sits in there and all the other pieces fit in there. Um, You've got you know You think for the ice, uh To put the ice in I think to measure a double shot a single shot The posi the posi pours so that you put this in in your in your liquor bottle and it measures out exact shots.  And you get your little strainer so you don't get all the stuff in in the drink Everything you need to be a cool bartender if you have a bar in the house or like like a place where you set up your liquor and stuff This is a pretty awesome thing. Um To have okay. It's a pretty awesome thing to have. Let me just stick that over there All right mixology and craft everybody. Uh um, Jessica said I didn't I didn't put out an email for tuesday, uh, jessica because I go live every tuesday at eight o'clock. That's the regular time. So i'm gonna put out if that changes Or if i'm gonna go out a different time i'm gonna send out an email or i'm gonna start sending my youtube videos out once a week You know, you don't have to watch them if you if you're interested if you're not interested don't watch it.  I'm not sure if you're interested in that So I don't want to send you stuff. You're not interested in Um, but the mixology and craft the next thing they have is these is these whiskey stones. All right So if you have somebody that's into whiskey, right scotch whiskey, you know, jamison Tell them what do whatever the whatever the or 12 year old, you know, 100 year old scotch is They don't want to put ice in your drink because it waters it down. Okay, if they're real true You know kind of sewers and if they're it so these things are whiskey stones And it comes in a little tray Right And you put it in the freezer And they're stones and you put it in the glass and it's ice that doesn't melt so it keeps the drink cold Right, but it doesn't water down the drink. Okay, and it comes with was this six in here There's one two three four there's six in here So you figure two in a drink so you're getting three drinks in in this little set Right, so and you put this in the in the freezer and Then you got people coming over that are into Uh, whiskey And they'll be they'll be very impressed that you have something that's not going to water down their drink But keep it cold. Now that's a pretty cool item pretty cool gift item You know, if you if you know somebody on your gift list that's um into whiskey and Scotch So the warning is use whiskey stones only to chill your drinks.  All right They made a natural machine polished granite Whiskey stone tray is pine wood and there's a there's a three year warranty on here on it. Um Definitely, I I think it's an interesting cool gift to give somebody Uh, you know, maybe your boss instead of giving them a bottle, you know, you give them this instead You know pretty cool pretty cool little item Mixology and craft is a good uh good company pretty cool. Um Coffee pots. Okay. Now, uh, this is goes underneath your coffee machine coffee maker coffee machine coffee maker And it you've seen them in in offices and stuff and people now have them at home where now it's where you put your K cups their pods underneath So you're saving space basically, okay pretty cool. Everybody should have one of those coffee pot coffee pod holders Okay, um, we're gonna run through some stuff pretty quick because I want to get to the gift card giveaway and I want to get through everything in the carousel if you guys have questions on the youtube channel and um We're going over some of the objections that people have people don't want to show their face Okay, you don't have to show your face people don't show their face in videos a lot of times they use what's called b-roll Which is video that they talk over right and they don't have to actually be in the video Okay, depending on your niche, right? So if I'm gonna do a pitching video, I can just show my hand You know, I don't have to show my face and I can show, you know b-roll of of somebody pitching or whatever, right? um This next thing in the in the carousel was giving me for free sent to me to check out and this is a really cool thing It's a power station. Okay, so you know power goes out it's got 110 outlets it's got your 12 volt outlet. It's got charging stations for usb um DC out dc in it's a kind of flashlight to it to um Pretty cool, right? So power goes out You're all set this thing will last for a long time hundred percent Uh input power tells you how many watts is left It's got a type c plug to charge and it's got usb's to charge and of course it's got Your your four outlets so you can charge your stuff. You can plug your tv You can plug your whatever in you can charge your stuff and of course this gets this gets recharged. Okay um Pretty cool item definitely portable power station by primax I know now winter's coming. Uh, we lose power At least once a year, you know wind and trees where I am and uh, you know, it'd be nice to have a power station We don't have a generator yet. I haven't I haven't splurged for the generator. Maybe maybe next year. Um, but Until then we got until then we got the power station, right power station is pretty cool item. Uh Sent to me for free and it works really good, right? What happened here? There we go Hey vicki's here vicki. Uh, I haven't entered anybody yet vicki. We're gonna do that. What time is it? We we got some time yet Um, we're gonna scroll to the next item is the mind space the pan organizer. Okay Uh, you can check that out while I get ready for the wheel of names here. Okay, we're gonna uh share the screen And get the wheel of names up there so This is last week's wheel of names. Okay, uh, still up there from last week We're gonna erase everybody on here All right. Now we're gonna start so Who wants to be first? vicki e robin jessica um So what I like to have done, okay, what I like to have done is I mentioned the algorithm, right? um so We're we're on amazon, right? Well, we're mainly on amazon. We're on youtube and tiktok. I'm not tiktok twitter and linkedin and facebook Um, we want to trigger the algorithm to let them know that we we're enjoying ourselves here on the platform We're having fun. So the way to do that is of course the chat to talk in the chat Um Follow is another way to do it and of course click the links in the carousel Check out the items click a couple of links. Maybe add something to your Cart, you know, maybe for later You know, check it out if you're interested in something, you know, not want to pull a trigger now You can put it in there for later. That tells the algorithm.  Uh So we want to trigger the algorithm So if I you if I can get you guys to do that for me and just you're on amazon the shop I'm assuming so go ahead and shop click through my links. You don't have to buy my stuff. Okay Um, but just go click through the links. So How do you spell that? Faustino, how's that? I got to go like this Then Any questions on hey, Alyssa's here. Okay. Hey Oh, we got a follower. We got a follower. We know I gotta get out of the screen Right. We got to get out of the screen And we got to go and turn up the music and hang the curtains I got to add boston butterfly. Okay. Thanks for the follow That's how you that's how you get the algorithm juices going Always good for the algorithm to get a follow going All right, so uh, we got to go back over here now And we got to go to boston butterfly I appreciate you go what happened there to be Sometimes when I type I hit I hit the back button and erase letters. It's crazy. I don't know why I do that And Jen's here. Jen's here. Sorry, Jen So if you don't see your name on there, okay, we're up to uh eight people so far. Um We need some more followers for that to happen. Okay. Uh, definitely definitely definitely. Um, love it. Love it. Love it So youtube channel right we're talking about the youtube channel We're gonna go through the next thing. Uh, oh, we got a follower. Okay, we're gonna have to do it Okay, we're gonna get rid of this you guys I'm not gonna do it all night. All right Oh cool shopper. I'm gonna put you on a second So the mind space stuff you can check out. I got that in the carousel. It's a company I'm trying to work with and and and get some get some exposure to so I'm gonna click through some of their stuff as we're going Uh, they've got a lot of office stuff a lot of stuff for uh dorm rooms and kids rooms This is a toy chest that I got in here now. Okay, we're gonna get you in there All right, so we're gonna go back over share the screen Go back over to the wheel names and we're gonna add Annie Cool shopper. We're here Do you have a real name cool shopper so I don't have to call you to call? I'll just call you cool You just call you cool man all right Excellent, okay, so now we're up to I think 10 people now in in the draft So you got a pretty good chance got a pretty good chance 10 people for the 20 dollar gift card at the end. Um Jennifer you on there? No, I thought you had you on there There you go. All right You're welcome Still dancing, um You're welcome, man. You're welcome. Well, I don't I don't know if you're a man or woman I I say man to everybody so don't get offended. Okay. I'm gender neutral. Um Yeah, so mind space stuff is just stuff I got stuck in there I'm trying to work with that company get them some exposure Uh, if you want to click the link and and and check them out If you have any questions, let me know. Um I'm I'm glad I'm very happy you guys come back every week Can I say that if I haven't said it already it makes me very happy to you know You're coming around hanging around hanging around in my chat, you know talking I I I I'm I'm I'm glad that you're here. I'm very glad very happy. Uh Yeah, they do have another colors. It's pretty cool. You know, I thought it was pretty cute You know, I'm not that I think things are cute, but that I thought that was cute. Um The muck boots I have I use these muck boots for work I use them from like November until like May and I wear them all the time and they're up high so they come up to like below the knee and My feet are never cold in the winter. I'm outside all the time and never cold. Not once not once were they cold I just wore regular pair of socks nothing crazy and it was just awesome The boots are great that really really good set of boots, uh, for sure Um, definitely worth the money and I'm probably gonna get three years out of them I think, you know, uh, you know, because of course I'm they're not gonna I'm not gonna outgrow them So I think I'm gonna get at least that uh gotta see the java junkie. That's right The java junkie's here and we're gonna have to get have us some debt to his coffee I'm running out of coffee though. I don't know what happened to me. I started with three quarters of a cup and it was not good I knew it wasn't gonna be a good idea Um, but the mind space double laundry now that we're going to the laundry container They have all these cool little things like for um Uh, like I said dorm rooms kid rooms, uh, you know the uh If you live in a studio apartment something like that you get this kind of furniture is pretty cool, uh stuff, right? Um, for sure. It's cool stuff. Uh So we were talking about youtube channels. We were talking about, uh People don't want to show their face was one, uh People are afraid of the comments. Okay.  So if they're You you want engagement engagement is the key whether it's good or bad Whether it's it's you're triggering a reaction in people and that's what they want whether it's good or bad They don't care if it's good or bad, right because it's it's it's getting engagement very very what they want. Um This thing i bought for myself the endless summer of 30 inch Bluestone i love the bluestone. It's pretty cool. Um I have it out Now fall it's really cool You go out you set around the fireplace with it and i didn't pull up the video of it Let me see if i can find it quick. I don't know if i can If i go to the youtube channel i might be able to find it quicker But We love it the bluestone and it you know it's just it uses the barbeque um The same kind of barbeque uh Propane gas that you would use for the barbeque Okay, come on load up here. Sorry. It's not loading. Hmm It's all the way back. I didn't think it was this far back. Here we go Say hello to way more quality finds you'll love forever on wayfair way more dependability And way more free delivery and installation so with wayfair you'll always find your perfect match All right, skip the ad So this comes with the cover too, which is really cool. This is the endless summer. Oh come on. Come on hit it Fire pit with the blue glass stones. I'll let you listen to it This was pretty easy to put together. Um breakfast for dinner. I love that. I used to make pancakes for dinner Down here you open the door. This is pretty cool. The gas is down here easy barbeque style hookup What do you see that night? What do you see when I later on this knob over here is you're on You push it down for the igniter and you hold it down for a few seconds and the flame goes right on And over here on the side and thanks for checking jesse. We're going and clicking That's what I mean going in and clicking and checking stuff and that's really cool Now this is it in the daytime pretty cool At night it's really cool and uh You can also get the the wind guard that goes around the outside of it To in case if it's really windy where you are and it's blowing the wind it's blowing the flame But I don't really need it most of the time. Um But I have to say it's it's it's an awesome thing. We use it.  Um Hey gizmo carols here. Okay. What did you come at the end for the for the giveaway? I I know I know what's going on Don't think I don't know what's going on I don't care. You're fine. I'm just busting We'll get you on there We'll get gizmo on there All right, anybody doesn't see the name on there. Let me know we're up to 12 people right now I don't know if you know if you gotta be in it to win it There's I think there's like 22 people in the chat Don't forget if you unmute right unmute Can I get bed sure? Yeah, I have I have bed show stuff. You like bed sure. I I have a bed sure Pet stuff I got a the calming pet bed that I have And of course the those those stroke those throw Blankets that they're famous for are really cool Uh, melissa, I don't know if you're on it. Let me go. I don't think so Okay, you're on there I don't think I spelled it right Okay Yeah, it's funny because um Hot cocoa lucky charms. It's by sweet. Really that sounds pretty cool. Um, I used to make Breakfasts for dinner for the kids. They thought it was the greatest thing I'd make pancakes and eggs and and and bacon and I'd make it for dinner and They would all go crazy for it and it'd be like Gizmo's been at heart at work cleaning clean and clean and sounds yummy. It does sound yummy really does um The next item I got in the carousel. We're getting close close to the end is the catchy indoor insect trap This thing also is a bestseller. It was sent to me for free to check out We were using it uh by the by the camper Worked really well. It's uh got a blue light into there's no pesticides involved with this. Okay It's it's got a glue board in the bottom here, right? Let me see if I I don't know if you can see what if I stop sharing you'll be able to see it better So it's got a glue board in the bottom here and it's got a blue light And a fan so the blue light attracts the flying insects the blue light attracts them and the fan sucks them down And they get stuck in in the in the glue board and you just change it every few days or whatever. Um Really cool runs low low electricity. It doesn't make a lot of noise They say to put it in a dark corner because then the blue light will attract them even more And uh mosquitoes flies all kinds of flying insects. I you know yellow jackets will even get stuck in that thing. Um, so And you put that on your patio or wherever you're going to be to catch your uh flying insects. Um Without pesticides, that's that's the key right? That's the key without pesticides. We don't want to use pesticides Definitely don't want to use pesticides use essential oils. I don't know. I might have told you I'm a pest control technician in my day job and we use all natural essential oils borate salts All safe around people pets No, no sense. No reason to be using harsh chemicals today The bio all the natural stuff works just as well. It just doesn't last for for six months when you put it down The other stuff is killing you. It's there for six months It can't be good if it stays there for six months, right? So the the natural stuff You got to apply it on regular basis every 30 days or so. Um, but it works really well Oh, you know what timing is That's where his coffee. We're out of coffee. Okay. Whoop whoop I have that I have that There you go. No coffee No coffee for you All right, I don't like that one either I don't know. All right. All right. We're not going to play around the music with the with the sound effects. Um Last it is awesome coffee.  It's really worth it. So remember to go to you didn't know dot live, right? You know, you didn't know dot live. You can sign up for the email list You'll get a free book out of it. Um You can also find my youtube channel there if you want to find the side hustle shuffle If you want to learn more about youtube channel. It's starting youtube channel. I do have a course on there Influencer course if you want to learn how to do that. It's there. Um It that that sounds great for you Swiss mist with lucky charms and that's that does sound really good. Um Basically chocolate milk, right? You know chocolate milk, uh lucky charms if with chocolate milk I think that'd be good, you know, uh We got all the all the halloween cereals in the house right now I got the blueberry and the frankenberry and and the wolf whatever he is the Beast berry or whatever it's called, you know, so like we got those going on in the house. Uh, are we got going on here? I'm right. We got a follower Great, great. So you just thought uh, so queen of the purple army just started a youtube channel very cool Uh, what's the what's the niche? What are you? What are you doing? Yeah, i'm telling you, uh The halloween cereals was always a hit with the kids, you know every fought over the blueberry and the blueberry was never in the store Was sell out first. You couldn't couldn't get it the blueberry the blueberry. Um Lisa sees in the building. How you doing? How you doing? Nice to see you Oh, we got dualists is here too. Okay rising siren queen of the purple army. I don't know. So I put queen of the purple army in there Let me put in there Okay Queen of the purple army Lisa sees gotta get on there I don't think Lisa sees on there And you listen He's hanging around You're gonna hang around for the gift card giveaway in a few minutes. Awesome Great. Okay. Remember now we go we go live here on amazon every tuesday eight o'clock till about nine nine fifteen We have a 20 dollar gift card a giveaway at the end Uh, hopefully you come for the whole thing and just not come for the end and hang around and go through the carousel And click and let's you know jump start the algorithm for me. Uh Let them know you're having a good time in the chat. Love it. Love it. Love it. Just keep talking awesome stuff really great Um, so we have 16 people in the gift card giveaway today. So your odds of winning are pretty good. Um Sheila bees in the house. Okay, so we're gonna have to edge Sheila You know Where are you coming from where you want another stream and popping in at the end of the hour You know, you're probably watching something else and at the end of the hour. He came over here. Okay I got him on there. You festinos in there, right? I'm sorry. Am I saying it right festino? Forstino, right? Okay, cool. Yeah, I'm just busting, you know, come down hang around do what you got to do You know, you got it.   Is find an audience build an audience Find out what problem they're having and offer them a solution if you can do that if you can help the beginner become a novice you can start a youtube channel and Start to earn passive income. It's pretty cool stuff. It's pretty cool stuff. All right. Um Let's go. We're gonna Going once going twice going three times anybody that doesn't see the name on there. We got 17 entries We got 22 people in the chat. If you don't see your name on there. Let me know now. We're gonna We're gonna do the the spin in a minute The massage gun let me tell you biggie the massage gun works really well I I need need the muscles and get the oxygen flowing through them and I don't cramp up the next day It's pretty cool. It works really well Oh my gosh Okay, that's it. If you're not in you're not in we're gonna click the spin ready. Good luck to everybody Who's the winner? Who is the winner? Oh, guess what bestino you won Oh, no, I'm sorry. Oh my god. Alessa won. Oh my god thought uh, see that's like when you released in the paper the day before Who wins the world series and you're wrong? So, Alyssa you won. Are you here? Congrats? Are you here? And the Oakley's here. Sheila's here. Let's oh, this is there you are So you won. Okay. Well, this is what you got to do. I'm gonna go over here uh Jim T. Mullen at gmail.com email me Jim T. Mullen at gmail.com and I'll get you the gift card I may have trouble sending it tonight because My my identity was stolen and my card was shut down. I got to see which card is on the amazon account I may have to switch cards. Um But yeah, so email me Jim T. Mullen at gmail.com. Let me know that you're Alyssa from from the stream and uh, I'll get that gift card out to you. All right. So remember everybody.  Uh, we're gonna hang out Eight o'clock. Okay, we're gonna be here every Tuesday eight o'clock. We're gonna hang out. Thanks for coming by cool shop But thanks for coming by Lisa C. Jessica a robin, you know jan everybody that was in the chat today gizmo carol You know, I hope you have a great week. I'll see you next Tuesday Uh, if you want to know when I'm going live In other times and it doesn't happen that much but sometimes I you go to you didn't know dot live Sign up for email list. I'll send you an email every once in a while I don't I don't abuse it like you said I didn't I didn't send one out this week. So I don't abuse it. Um, um I don't abuse it. So yeah, you go to you go to the youtube channel You can see all the information there. I have I have over 400 videos there of different methods of making money online There's all different kinds of methods and and you know, everybody has different strengths and weaknesses and you go What works for you there's all different kinds. All right Good night, Jennifer. Good night, Annie. Good night everybody. Thank you for coming Sheila B Thank you. Boston butterfly. Thank you guys. Appreciate it. Um, I'll see you Next Tuesday Email me. Listen


Hello, and welcome back to the Think Tech Hawaii studios for this episode of Security Matters Hawaii. Today we have an amazing guest, Dr. Flo Fawaii is going to join us from the Hybrid Leadership Institute and he is also a fellow of the Institute of Information Management and many credentialed a global expert on leadership and I think a global student of leadership as well as you'll find. And our industry, the security industry in particular is flexing through leadership changes. So I want to welcome Dr. Flo Fawaii and thank you for joining us today. We need all the leadership help we can get. Thank you very much for having me. I'm excited to be here today. Great.  Give them a little sense of yourself. Thank you. So I want to get glad to be here and as a world background, I actually function now as the founder of the Hybrid Leadership Institute. We're doing research and providing content and information around what I call a different way of meeting people, especially diverse people. I want to talk about diverse people, talking about perspective, talking about expectation and talking about people who have different ways of working and different ways of really coming and showing up in the offices or in the businesses. And one key thing that drives that different is the what I call the cultural element. There's a lot that goes with how many of us are raised, how we were raised, where we were raised, with what we were raised and all of those things really influence that aspect and really shape how we lead, act and behave as individuals. So that's alongside and the other side of my work is also around executive culture at Salon Consulting, the United States and the United States. One of the things that we do in that space is actually helping leaders like yourself, like your listeners who really are looking to continue to improve what they're doing and need to maximize their value in their respective industry. I really challenge them to think and consider different perspectives that they're not comfortable with or they haven't considered at all. So that's in a nutshell kind of what I do. I think we're getting into the conversation. We'll talk some more about my background and family and what have you if you have time. Excellent, excellent. I can tell you that we have a phenomenon in our industry where too many old guys and I'll get to the problem that I think we have with that I think in the second half. But you have a perspective that really caught my eye in hybrid leadership and the idea that especially people from maybe multicultural backgrounds who are bringing a different type of thought because they're able to think multicultural at one time on a problem and that perspective is something that's available to us today but we're perhaps not leveraging enough. Could you give us some of the background of where that came from and some of your experience with those ideas? Absolutely. So I call myself a hybrid and I think for those who are listening I remember what does it mean to be a hybrid? I think to say it means to be at least a product of more than one culture. And in many instances you're functioning without even a sense of awareness of which of the cultural influences that were. A good example of the hybrid craft, for example, for some people who are wondering what example can I use to equate that to? I'll talk about a hybrid craft. When a car, a hybrid craft, for example, a prison or even between eco-friendly vehicles that are in motion or in use, you, the driver, or perhaps you, the passenger might have an idea of which mode you're in. It might be an electric or it might be a gas. But those on the outside do not have any inkling or any idea which mode is actually at work. And the question really is why is that important? The analogy that I use in leadership is that there are many individuals in our sensitive spaces who are like hybrid vehicles that get in different modes at play. You don't see that, right? Because you're looking to move from one point to the next point or next to the A to B. So you're focused on just transportation. But there is this process of transportation exactly within. Now, there is an awareness for some of the reasons of green technology about protecting the climate. So there is more to that individual than just driving a car. So that's sort of the idea around hybrid principle that there is a sense of there are certain values that are very critical and important to the individual that really show up or inform their decisions. And if you as a leader is able to talk into that, it's able to understand what is moving people, what emotional dimension, what cultural input, what perhaps passion and intimate, strong, passionate desire they have within them, that they have their training, their culture in particular, that is informing their leadership if actually position you as an individual, as a leader of another organization, to be able to get more from people than you probably would have if you did not have any awareness of that particular individual's ability or even interest. So that's where that came from. So I went ahead and did a whole study for my post-gathering, my PhD, around, and I did my dissertation on that premise of hybrid leadership. Everybody talks about global leadership, everybody talks about global citizenship, but there is a dimension to that that is very vital. And that's where I researched that element of culture and I was able to deduce from my research that it does play a significant role in helping to show how people work, how people think, how they engage. And if we talk into that, that's an amazing bank of information and goodwill that we're able to do more better than we probably would have done if we just, I really am blind or afraid or oblivious to some of these factors. Was that helpful? Yeah, very much so. Do you think that, I will call it hybrid, do you think hybrid leaders, or did you come across a day that indicated they had a higher levels of, people talk about emotional intelligence, people talk about empathy, do you think they have just a broader perspective of those types of ideas because elements of maybe multiple cultures are involved in their processing of information that's coming at them? Yes, absolutely. In fact, the data and the research shows that in many instances, they're indirectly to a higher level of empathy. Okay. They're also able to a higher level of emotional intelligence. In fact, according to the data, we saw that when people actually gravitate into spaces, in our research, I found that they act almost like a chameleon. You know, a chameleon has to be steps to an environment and shapes to become like, so a hypothetical scenario is, for example, if you, let's assume that you are, for example, of true culture, when you're coming into a space with those dual cultural dimensions within you, when we get into the states where one culture is perhaps predominant over the other, you adapt and adapt to the predominant culture because to present the other cultures, I'm pretty sure it's kind of a weakness, right? So you show your strength by adapting to the predominant culture. The good news is that don't remain only in that state. You have what we call a secondary culture of playing and your ability to actually either bring deeper talks, deeper focus, and perhaps brought a viewpoint to the conversation that you probably wouldn't even have because you either have a multicultural or exposed to only one particular disposition. So the research supports that and your approach to really how they act or how hybrids, I call myself a hybrids leader, how we act, all of those scenarios are amazing. In an American environment, you become more American. In the same efficient environment, you adapt to more of these bridges. Are you able to read people's perspective? Are you able to bring just emotionally the energy in the room and be able to adapt appropriately? So you're certain. The hybrids phenomenon is fascinating to observe. It does mean that there's a high level of awareness, self-awareness, and also a high level of ability to read and adapt to such a people. You know, it brings to mind, I wonder if hybrid leaders, when they're acting, perhaps in a room, let's say an American room, but they also have a British perspective of themselves. Like, you know, the whole thing of being outside yourself and looking. So is there like a, I remember from Jamesian psychology, like co-conscious states. I wonder, is that going on? Like, is there a little, not necessarily a conflict, but an awareness that someone who isn't multicultural wouldn't have just during dialogue or making a statement or even listening to others that, wow, my American brain thinks this, while my other one thinks that at the same time. Yeah, so I love how you post that because for me, and I'll give you my personal example, when I was going through this, you can, I'm writing my research also from a participant perspective to say, I also go through this phenomenon and I struggle sometimes in capturing all of this emotional even within myself. And the struggle that we have with that is this idea of authenticity. You know, you ask the question around because I'm able to adapt, am I authentic? Am I able to flex? Am I valid? Am I being sincere? Right, and so people question that, both with me and also without. And what has happened is that with more understanding of this perspective and also the phenomenon, people have become more comfortable in that out-of-body experience that you're living to work. You step back and ask yourself, who's that guy, right? I don't know, girl.  And if you have to pivot to a different one, you're also being authentic. And it's very serious. It's almost an automatic brain switch that is going on, which is quite fascinating as well. We saw this as we looked at expatriates who spend significant time away from their own conscience as soon as they get into a new culture. They, and this is one way to measure, is that when you go back to where they came from, they see more and they sense more, and they are not aware. So they become even more tolerant. They're able to do more ambiguity. They're able to actually understand differences in the broader scale, and it's not that you're losing yourself without you enhancing yourself to become really better. Yeah, I think of the idea of having a sort of a 360 degree view of things, but then having it twice. Like, you know if you're in the center of the ball looking in all directions, but then there's like another ball or you can move between the balls, or if it's occurring at the same time, I guess they're like this and you're inside both. So looking at any one thing through two perspectives at one time. It's a gift, I think. It is, and I think the more you become aware of it, the better position you become, right? So in my leadership and executive coaching and practice and profession, we do a lot of 360 degree feedback, a lot of how you put that out, because it's a very powerful tool that allows you to see yourself from the angle that you can see. So it gives you kind of a line of sight into your blind spot is what that is supposed to do. The first thing I find, right? Where even though I see myself in a different dimension in terms of engagement, there's a few blind spots that exist because you can't see everything perfectly. And so when leaders, and it doesn't matter what industry, specifically we're focused on the security industry, I think the amazing opportunity to exist in this space as well, is that when we engage people, we should also understand that people are not just non-dimensional, right? When there's one lens, they try to solve all the problems where if I remove this for that, or this part, it fixes X. Does it fix Y, Z? Does it fix the entire globe? And to look at what are the vulnerabilities that might exist across a matter of description, right? Or is that a spectrum of options? So it's a very fascinating topic, and I can talk about this at a very low level, as you can tell. So I'll pass this to that. Good, we are, I'll tell you what we will do, we'll take a one minute break and we're gonna come back and we're gonna get into this some more. We'll be back in just a moment, thank you. This is Think Tech Hawaii, raising public awareness. I'm getting older. Do I need to worry about falling? Yes, you do. Each year, one in four people, 65 and older, will experience a fall, and many will be serious. The majority of falls happen at home, so remove things that could make you trip and install handrails to keep you steady. To learn more about the steps you can take to help prevent a fall, please talk to your doctor. You can also visit aarpfoundation.org or Medicaremadeclear.com slash falls. This message was brought to you by UnitedHealthcare and AARP Foundation. Welcome to Sister Power. I'm your host, Sharon Thomas Yarbrough, where we motivate, educate, empower, and inspire all women. We are live here every other Thursday at 4 p.m. and we welcome you to join us here at Sister Power. Aloha and thank you. Hey, Aloha, and welcome back to this episode of Security Matters Hawaii. We're with Dr. Flo Phalay from the Hybrid Leadership Institute.  I was talking with Dr. Phalay yesterday, and I was telling him how I go to security conferences around the country, and they're full of a room that looks like bowling balls. Old bald-headed guys who've been in the industry for 40 years, they all sit around and agree with themselves about everything, and knowledge is hard to move forward. You know, the cybersecurity, the merging or the layer of cybersecurity on the physical security industry has been a problem for many of them to adopt, just for example. They've known about the problem for years, but not done anything. So, paralysis can occur in leadership when you have too much agreement, not enough variability, not enough diversity of thought. And our industry's been growing its gender diversity and they're proud to, we've got 5% women when we had none. Okay, so I don't consider that a gain yet. You know, when it's 50-50, I'll say we got somewhere. But in this realm of hybrid leadership, what do you think our industry leadership can take away from sort of the problem of, you know, not retiring soon enough. I don't know how to be nice, nice enough to say they need to get out of the way. What are your thoughts there? I mean, I'll give them that legacy experience has value and they need to mentor, but how can we get them to move on and give them confidence that new thought is gonna be better than the old thought? Maybe, I don't know. That's a good, that's a good question. Sorry, yeah. I'd like to tell you right now that that is not only specific to the real industry. Okay. So if that gives you any purpose, you know. Thank you. Hopefully. Yeah, because I'm one of those. I'm one of those that needs to move on. Okay, I know. I know, I'm not happy with how you know that. I know that. But this is the kind of decision that we must have. One is that we must change how we're positioning the exchange. We're making the exchange a win or lose, lose this proposition. We're saying, you go away, right? Let's earn us come in. I think what we need to do is to say, we're going to go take this higher level of position where you're paying more of a strategic advisory role and you're like the counsel of elders. If, you know, for a lot of better work. Okay. And allow the, you have a new perspective with diverse leaders to stepping into those roles where they were for the team for the past 10, 15, 40 years, right? So it's an exchange. It's saying, you go take on a more extinct role and opportunity. Why would you go do what you're trying to do and knocking on the door and pushing and screaming to give them more of an opportunity at the table? It means making the people bigger. It also means coming to the conversation with a sense of this is not an all-encompassing viewpoint that we have. And we're going to have more diversity of talks, diversity of insights, diversity in terms of questions, diversity in terms of possibilities and solutions. Because where we're going is actually, a lack of better words like a wild, wild west, right? We can need different types of thinkers. We need different types of doers. And that's where the hybrid leadership is also helpful in challenging people to say, to think differently. And we celebrate the gradual assimilation of, I'll say, female, more gender-focused inclusion. But I think there's something to be a cultural inclusion as well, especially because of globalization and technology. Yes. Literally, we are connected to the same space. So why should our leadership be limited by space, right? Why and how we leverage technology to allow us to have significant diversity of thought, solution, approach, I know how the open source is built, where multiple people can come to the same space and solve problems. So the hybrid fairness is saying, look, get different kinds of people on the table. You know, don't keep serving and waiting for the future. The future is now. The future is there. People with diversity already here, bring them to the table, ask their opinion, engage them, step up a little bit, give them an opportunity, on what, you know, not a better one, what your social plan begins to take root without even you leaving after yet. But see the exchange as a win-win and not the lose-leaves, right? So I think that's how I answer that question. I agree, in your studies of leadership, is that thing I'm alluding to about guys not moving off soon enough, is it fear of not being valid any longer, you know?  I don't, are they afraid to not be relative or is that a psychological thing or? So at these days, that's a play as well, right? They, I think it's also human nature that is actually influencing a lot of kind of how people perceive red events. And the conversation and the challenge is that with advancement in health, with advancement in, you know, wellness, for example, people who typically would have considered retirement at something age 60, 65, 70, unless, you know, they were much earlier, are still vibrant and young, they're able to do stuff that they were doing in their 50s. So there's this sense of why am I leaving when I'm still, I feel the same way as 20 years ago. So there's that dimension. So we're going to be able to look at that and say, let's have that conversation around with the structure perhaps that we have today, was it designed effectively for what we are doing? You know, where the 70s are the new 50s and 90s the new 70s and how might even the organizational structure support that heavy infusion of silence? So I think that's part of the conversation I'm going to have. I just want to look to, do we need to start decision making? Perhaps we need to change the approach that we're using to come to decision. How do we develop leadership? How do we embrace and allow the talent who feels joyful from leaving the organization? So this is some of the dimensions. It might take a little bit of giving from some of the older folks so that they can retain and keep the younger folk. But I think it's a conversation on what we have. And the honesty is that conversation is difficult. And in practice as well as in my profession, we're seeing that we need a lot of hand holding that's where, you know, different coaching comes into play so we're holding people's hand and guiding them through that door. Then look, keep working with me. It's okay. It's going to be okay. Let's have ABC from this region. Let's have him from, how from that state. Let's have the data is perhaps going to be more level in terms of background. Let him also come to the table. Let's have the broader conversation. So I think it is a gradual process for the staff to the mindset that more people coming, diverse people coming, different people coming is actually value add and not something you're taking away from them.  So I think originally my concept was that the box was, was sort of structured by incumbents, you know, and incumbent known ways of an industry or a sector doing things, the way that they were done. But maybe this box is simply communication and relationship and that it's, if that's what opens up, then the structure and all is permeable or is destroyed in the, just opening up the communication lines with the cross culture or, you know, next level of leaders or whatever it may be. Is that, Absolutely. So the box is actually a functional concept. Right? Yes. The box is actually where we're all comfortable, right? Either as entrepreneurs or creators, we create, we work through kind of the unconstitutional stage of abstract ideas and when we get to a point where it's kind of a sweet spot, we found our niche, we know what we do well, what people value, what we pay us and whatnot. And then eventually over time, we get very comfortable. And then you freeze, you get frozen into that box. And it's a great idea, a great opportunity with many ways of doing things really all outside the box. So intentionally, I'm trying to bring that up, intentionally I was challenging people to say, if you want to get to the next phase, you're going to get, get your hammer, get something and start to, and start to break that comfort zone and you do that. And that's your point. It comes to conversation. It comes to identifying the fact that you're in a comfortable place, right? You're in a safe place. You know what's expected of you. You know how to receive the type of thing. But when you get to that point, you limit potential possibilities. So you've got to disrupt that through conversation, through reshuffle, perhaps just the organizational structure is to limit people, perhaps sort of more focused on sharing to take on a little bit of customer service or back-end support. It's meeting people from accounting to say, look, go be front-facing, to be crying, to take it into a conversation around, I'll introduce you perhaps a different speaker from a different cultural dimension to talk about technology, for example.  And really fostering the conversation. The more you do that, the more you're able to flex and kind of reshape the box and you keep moving it. You keep moving it. I want to say about the box. If you be heard, promote and encourage people who are within the box, forget the box. People are not going to try to walk outside the box because the reward structure favors those who are within, so people who go within. So you've got to support that. If you just talk, there's also the action as well. Awesome. Dr. Filay, thank you so much.  The future is global and it's now. Hybrid Leadership Institute. Do some reading, check it out. We need change in our industry because many of the things we've been doing haven't worked. It's very important that we destroy that box for sure. Dr. Filay, thank you so much for being here today. We'll see you guys next week on Security Matters. Aloha.