Awesome. So this is creating content strategies for WordPress, which is my favorite thing to talk about. We'll just be going over a couple of things. Generating content ideas, and then we have some subsections there. We'll go into content organization, which is my absolute favorite thing to do. I love being organized when creating content, and then we'll talk about repurposing content. Awesome. So generating content ideas.  How many people love writing content? Why are you not talking here? Because I don't like it, and I'm talking about it. It's awful. But I think a lot of people think, originally, that content creation is just difficult to do, especially when you're writing for yourself.  You don't want to sound like a car salesman. You just don't want to write about yourself at all. And it's just very, like, don't think you have to hire a copywriter, which you should, most of the time, if you really, really don't want to do it. However, it's not as hard as it seems. It's as easy as hard as you make it. So you really just need to break it down and approach things with the different minds. And hopefully I can give you some ideas on how to do that today. So we are often overwhelmed, like I said, with the idea of creating content that we want for ourselves. Don't allow the roadblocks to stop you from executing the great ideas that are waiting to be stubborn. We all have great things that are just hiding inside that we want to be able to write in, put out for our companies, for our clients. So trust me, it's not so bad.  All of us are now content writers and we are going to write for Nacho Madres Nachos. This is a fake food truck and they want to go to Piedmont Park and be in the food truck night. And they are create your own Nacho Stack food truck. So what are three items that you would find on their homepage? Just anybody raise their hand if you have any idea. Three items you would want to find on a food trucks homepage. Where are they going to be? Pictures with Nachos in the food truck. Menu and ma'am, you in the back. Logo, absolutely. Anybody else? Prices, that's true unless you just want a sneak attack and wait. Why is it Nacho Madres? Because it's their madres. It's not yours. You want to know why? Exactly, it's great news. So you guys, you see how easy that was? Just in five seconds you already knew what you needed to find on a homepage. So why is it that when we approach our websites and we work with the web designer, web developer, we suddenly get freaked out about what do we want on our homepage? It's not as difficult as it seems, trust me. Awesome. So we're going to talk a little bit about branded content. And I think branding really helps set the standard for how you approach your site, how you approach your newsletter, how you approach social media, just by sitting down and writing down what you want all of that to look like. What branded content basically is using your brand to set the tone for what you want your content to look like.  If you have a more, let's say you're more of a college, you're going to use, you know, more subdued tones. You're going to be a little bit more informative in your writing. You're not going to be as upbeat and kind of in your face. You're going to be very informational. So you just want to be able to know what your brand is, what the tone is, and how branded content works for you is that it creates transparency so people know what to expect from your brand. So everybody knows that if you go to Nike, you're going to get something that's sports related. And that's just because over time, their brand message has been the same. It's been consistent. It also increases visibility. So people know when they see that bright orange and they see the swoosh, it's Nike, right? It also sets the pattern for consistency. Branded content allows you to be consistent in everything you do. So if you hire someone else to work with you, they've already seen how things have been. It's easy for them to just jump in and create work for you. And it also allows for innovative thinking. What's fun is that now Nike has been around for years, decades, right? However, they still create new things. They have new ideas, right? So having branded content allows for them to think outside the box. How can we push this brand further than we've already pushed it before? So example of that I'm going to use is Creative Market. How many people here are designers who have heard of Creative Market? One. One person, which is awesome because nobody knows what it is. So Creative Market is an online resource marketplace. Think Theme Force basically. It's a little bit more independent. It allows you to find everything from stock photos to repressed themes. And every week they offer free goods. They are very supportive of their makers. As you can see, they write blog posts just about everything that their makers are doing. They try to showcase what they're doing. And today we're going to take a sneak peek or just a little idea of how Creative Market uses their brand consistently throughout all of their venues. So keep in mind that their target market is for designers. So if you don't get it, calm down. It's okay. It's not for you. So this is something that they posted on their Facebook. Again, Creative Market is really indie. It's kind of catered to young people. And so this is just like a meme they posted on their Facebook. They obviously didn't create this meme. And so it says, every designer in the world, this is your life.  Newest Final is Final PSD. New Final is Final for sure PSD.  And that's generally like my life in a day. Like I create a lot of stuff. So I thought that was awesome. But they didn't create this, but they know the tone of their brand is really just like light-hearted and kind of funny. And they just want to get people interactive and also share the content. If I'm there, I've shared this obviously. But as a designer, you want to share this. It has nothing to do with them. Like you're not promoting any of their content right now. They're just saying, hey, we connect with you on a level. This is their brand message. And this is an example of what their newsletter looks like. And this is the one that they send out every week that's like, hey, look at these things. That's what's hot this week. Come look at it. But as you can see, it's just like their logo, the branding is consistent. They have literally one sentence. And then they allow the makers work to speak for themselves, which is really important. Depending on you, knowing what your brand is, allows you to just create things more easily. And them knowing that their brand is the designers, they allow for the designers to speak for themselves. They just put their work there and they're like, hey, check it out.  So I thought it was just go check it out. It's nice. So a little bit on creating branded content guidelines. Which how many people have heard of what brand content, well, brand guidelines look like. Usually you get the logos. You've seen them in your company. How do you use a logo? How not to use it? What font to use? You can also create those for your content. And to me, that allows things to be a lot easier. We'll talk about it a little bit more. Your content guidelines should reflect your identity guidelines, which are the look and feel of your brand. So that's what the logo, that big document you get. And if you go online, if you search identity guidelines, you can find Starbucks, like you can find a lot of just large corporations. Content guidelines should include the tone of your brand, the way you approach content, and what type of contents you will be creating. Content guidelines should be simple enough that a new employee can come in and they know exactly how to generate the content for your brand. So as you can see here, it offers regulations without creating confusion. So it sets guidelines, but it's not complicated, basically. So they're saying just stay within this tone, be kind of a beat, kind of like, but don't go out of your way to think about it. It decreases content creation time having content guidelines. So by having these already set, you're not sitting at the computer at a blank WordPress page thinking, what should I write? What should I write? What should I write? You have these guidelines already ready to help jumpstart ideas for you. It also positions brands against people who use content guidelines or just have been around long enough that you know what their brand means. Just like a new brand. Usually they're in the beginning of really inconsistent with what they're posting. One day they're really funny. The next day they're really serious. So just be sure to know what you're doing and it'll help you position yourself among your competitors. It also increases a chance of consistency. So that way, like I said before, you're not all over the place. Awesome. So creating brand content guidelines, it creates the overall tone for your content. That's the, you know, what you want to do is just have the tone. You want to know if you're super serious, you want to know if you're lighthearted and funny. You want to know if you're kind of witty and sarcastic, like Comedy Central, I'm sure you guys have seen. They're really consistent, especially with their rebranding about like their commercials are really witty. Their graphics are really bright in your face. So just knowing what you want to do. You want to choose the formatting. So you want to know if you want to be long-winded. You want to be short. You want to just have an idea. Select the visual style for your content. So like I said, Comedy Central is really bright. They use really bright colors. So usually if you hire a designer to create graphics, you say, hey, this is generally what our writing is looking like. Can you create something to match this? It also helps you keep a schedule in mind. So you know, say you write in your guidelines Monday, Wednesdays and Fridays. That's when we post blog posts. So that way when you hire someone, they know Monday, Wednesdays and Fridays. That's when you're creating blog posts. So a challenge. We're still talking about Nacho Modries Nachos. So they have an newsletter. What type of information should they send out the moment their customers sign up at the truck? Friday night, they're like getting nachos. And then what kind of information should be in that first email that they get? Yes. Anybody else? Nothing? Yes, ma'am. No, she was just answering what kind of information should they send out. She was saying schedule. So that way you know where the food truck is going to be. But specials, yes. I can talk to you backward after the end. Specials, upcoming specials. Like if they're going to have special ingredients. So maybe for St. Patrick's Day, they did like, you know, some weird green lettuce stuff. Spinach maybe, spinach nachos. Anything else guys? Yeah, thank you for trying. Maybe like a coupon. Like come back next time you get 10% off. Something like that. Anything else? Yes, ma'am. Oh, she was just saying they would post their schedule in their newsletter. It wasn't a question. She was just answering like what kind of stuff should be in their newsletter. But once we get to the end, we'll answer some questions about. Yeah, exactly. Yes, ma'am. How often should you be posting? Yes. Anybody else? Nope. Appreciation at a college? Yes. Like thank you for coming. Thank you for eating nachos. Thank you for burning your tongue on jalapenos. That kind of stuff. So as you guys can see just again in a couple of minutes, we already have ideas just for newsletters, which we, you know, most of you won't be writing your own newsletter.  You guys don't even know what color it is. Like it's a made-up thing. But you have all of these ideas ready to go. So don't be overwhelmed. So next we're going to talk about content organization. Like how many people like don't, like we talked about your schedule. You don't know when you're posting. You have no idea. You don't know when to get on Facebook. You don't know when to go to Twitter. You're posting like in the car away here. You're like, I don't know what I'm doing. You're posting right now during the session. You have no idea what's happening. You're just all overwhelmed with all the possibilities for where content can go. How often you should put out. But trust me organization, it's not that bad. Time spent on content organization is time wasted. How many times have someone told you that?  It's not true. Creating content organization systems save time and allows for more time for creative thinking. So you already know when you're going to do something. Now you can spend the time that you were thinking about posting things. Now you can think about what you want to post. And you can be innovative and you can be ahead of your competitors just because you're spending that time being creative versus should I post at 1pm? Should I post at 2pm? Should I post right now? That's very stressful. Like it's a very stressful way to live. You don't have to do it. And you can also have tools and I'll be talking about tools you can be using right now that allows you to post in advance so that while you're here, you can be posting but you can be paying attention to me and not actually, you know, working for your work. So a little bit of content by type. You know, there's mostly the things that we will focus on, mostly our website, so your informational pages, what's on your about page, what's on your, you know, other pages, your location page, your blog, which I'll talk about a lot because I think a lot of people here work with blogs. I'm pretty sure and they want to know what am I doing? Social media is another big like, oh goodness, how do we tie this into WordPress? And I'll talk about how you can do that. And then we won't really go over newsletters but if you have newsletter questions, I'll be in the happiness bar afterwards and we can talk all about newsletters. So the biggest thing is categories and that's the first thing you should do is categorize your content. So, I mean, that's the first thing really you set up in WordPress is your categories and this helps set the tone for your brand. Like everything should be the categories of what you're doing. Knowing the basic topics that your contents fall under these will be your categories. So basically using categories for content in the WordPress blog is a key fact for SEO. Those words are what your brand is known by. So Nacho Madre's Food Truck is going to be known by Nachos, Food Truck, Restaurant, Atlanta. Those are the things that they really need to focus on. Mexican, I'm assuming. Not only will the categories help you with blogging, they will be useful for your overall content creation. So when they want to post something about events, which is something they will be at often, they know that they have the events there so they can sit down and write all of the content about their upcoming events maybe in one week. They can sit down on like even one day, honestly. They sit down on a Sunday and they write down about every event that's going to be in advance and they say, hey, on Monday we're going to be here. On Tuesday we're going to be here. They schedule those out in WordPress so that way they don't have to worry about it later on. So knowing what categories you're going to have helps you generate content. So what are your categories? Again, they're five to seven overall words that you can categorize your content into. Categories should be main things and then themes and then using tags for the expand upon these themes. So your category should be like your main things. And then using tags like what you will do if you're blogging especially, you don't want to use things like Easter Sunday as your main category. That should just be a tag. It'll be every year but you don't want it to be a category. You want to focus on the things that you want people to find you for when they Google you. Which is why you should make everything you do SEO friendly, especially your categories. Awesome, so matcha matches, matcha's are like gave you some things so, sorry. They need to organize their content. They're all over the place. They had a website and now they're like, oh snap, what should I do? So what are some categories, despite the months that I talked about, that they should be using for their blog content? Do you know about it? Recipes? Yes. Food trucks? Location, yes. Schedule. Schedule, yeah that's an important one because their schedule is going to be consistent. Not nachos. Not nachos. Everything that's not nachos, you can find it in here. That's creative. I'm sorry, that was one. That's actually good. That helps people find out what's vegan, what's gluten free, what's vegetarian, what's pescatarian, which is really important today. So those are some good ideas. You guys are so awesome. See, why are you not doing this right now? Leave.  I'm not kidding. It really will. It increases productivity scientifically by a thousand percent. That's not true. I'm not a scientist. It allows for opportunity for collaboration and growth so you can build your team by scheduling your content because you can allow for more people to work in the parameters that you've already set. It also challenges you to again create better content because you're not again focusing on when should I post this, when should I post this? So wait, this is really small. I'm sorry, if you're in the back you can't see it. Wait to schedule your content. I'm going to read this out. Free things.   It actually works. A lot of people use it. Google Calendar is like another thing that a lot of people like to use. It's not maybe the best tool but again you can schedule your content using a Google Calendar for your site, for your blog, for your social media and saying this is what I'm going to post this week. You sit down one day and you kind of schedule things out. Buffer which has premium upgrades and we'll talk about what they do. It's for social media. Hootweet is another social media plugin. I'll talk about another one called Social Pilot. And then the Edit Flow plugin in WordPress is another one that's free that is amazing. It's pretty awesome. And MailChimp for newsletters. That's what I use. There's the thousand and one tools for newsletters but MailChimp is what I use. And we're in Atlanta so you should use MailChimp. And it's premium. There's co-schedule and I'll talk a lot about co-schedule that also integrates into WordPress because it is amazing. So scheduling social media. Buffer, they allow you to schedule Facebook, Google+, LinkedIn, Pinterest, Twitter and then they said Instagram is coming soon. We just did a podcast episode and I have a podcast where I talk about business and life and we just talked about what tools we're using for systems. And so that's all we did. And somebody tweeted us about another thing and so that was Social Pilot which I had never heard of. And so Buffer and Social Pilot got into this weird argument on our Twitter about who's better. And so basically Buffer said via Twitter not super official but official enough I guess that Instagram scheduling will be coming soon. So Hootsuite allows you to already schedule with Instagram so they didn't even care about this argument.  I'm a snob. That's just basically it's really pretty now but too late. I've been in the game for 10 years. It's too late. I've got brand loyalty. And then Social Pilot which is the tool that I had never heard of that somebody tweeted us but it looks really awesome. I think it starts as a free plan as usual in the half upgrades. They also do Facebook, Instagram, LinkedIn, Pinterest, Tumblr and Twitter. They don't do Google+, so I don't know. A lot of people aren't using anymore anymore. Don't worry about it. So EditFlow is a WordPress plugin that I talked about and it's currently free and so you basically install this into WordPress and you really can't see it right now if you can. You have better vision than I do. So it's basically a screenshot and it has like a calendar and in that calendar if you can see like on the first couple of warrants I have they show what is going to be posted in the future. And so then you can go in and you can edit custom statuses. So if you're working with a different team they can say currently updating this article, it's finished, et cetera, et cetera so you can customize that to the way you speak. So if you're not superficial and you're like this will be done in a week that could be a status. They have editorial content so you can go in and you can edit what someone else has written for you.   You just say hey, I posted this article that's coming out on Friday. Can you go in and fix the SEO because I don't know what I'm doing because I don't read Google stuff. And it also has notifications so you can see when you log in you go to the edit flow page in WordPress where you are currently or where someone else is so if they finish the article and it's ready to be published it will show up on your little sidebar. It also has a story budget and story budget basically is just like all of these things basically goes like an update like hey, this is where we are in the post basically. It's a really fun word that the creators of edit flow decided to use and user groups allow you to put people in specific groups. So if you run a multifaceted blog that's talking about tech and sports and food then you have your tech team in one group and they can only see what the tech team is posting. You have your like you know food team in one group they're only seeing what the food is posting and then you have your sports team they're only seeing what the sports team is posting so that's really amazing I really like that feature. So if you don't want to pay anything you want to test it out and see how things are going yes sir. I think it's single site specific. I think that's what it is. I am not 100% sure but I can check on it and get back to you after the talk but I'm pretty sure it's single site specific just because it's a free plug and it's been a while for a while. The next one I'm going to talk about you actually can use it on multiple sites but it is paid. So we're going to talk about co-schedule and how many people have ever worked with co-schedule? Do you love it? Yay! I do love it. It's amazing. It has all of the functionalities what I just talked about at Etta Flow put more. Amazing. I feel like I'm talking about ShamWow like it does more it includes several ways to schedule social media campaigns and it offers analytical data which is something that Etta Flow does not do and this is all again in the dashboard of your WordPress or the co-schedule dashboard which is separate but they're both intertwined. They update simultaneously so you can be in WordPress all day do all of your content work basically and not leave your site which is amazing like who is not amazed by that. It's great. So using co-schedule you can create and I have like three sites on my co-schedule account so just to answer that question I have like my main blog I have my company's blog and then I have our podcast blog on there creating a new blog post and co-schedule is super easy you just hit the button and it says new posts and you're like ah you know this which is amazing which includes Google Docs integration which is I don't know why your minds aren't blown my mind is blown when I found that out because I use Google Docs for absolutely everything so that was like ah co-schedule also forces you to think about scheduling your social media promotion by prompting several times that you can schedule a post in the present and the future so they already suggest times for you of when this might I can post tomorrow and post a week from now a month from now like they let you know so you can schedule that all after you write the first post like it's it's awesome and you can connect to your social media I usually just use Twitter, Facebook I don't think there's Instagram integration there probably for good reasons they do have pictures they do ah she knows she's here for me like I feel like I can picture you on purpose so I really honestly you can the idea of scheduling content just because it embeds in your back end of your WordPress site and it's easy it's so easy I'm serious it'll change your life scientifically proven but not really so we're going to talk about repurposing content how many people here write an amazing post have written it and they never thought of it like everybody just writes amazing especially the writers in the room you should be repurposing your content the myth is that repurposing content is bad it will ruin the SEO, Google will punish you and it will kill you that is not true repurposing content lazily is terrible just copying pasting the same thing on your site 14 times is bad for SEO don't do that just obvious good content can could and should be repurposed to help reinforce your brand so you should always use your best blog post should be sharing those not like every 5 seconds but consistently to remind people what your brand is and also help people know so creatively repurposing your content honestly strong content can be expound upon so you're creating to build more content and if you're allowing good content to collect dust you are wasting good content you should always write content that should be shared more than once so if you're writing something I mean not always because there will be holiday specific things I've run a paper shop so there are plenty of things that I can never share ever again and that's fine but by not focusing just on the things that are seasonal I also write things that have to do with other things that can be shared in the future I have things that I wrote like 4 years ago that I just reshared and then all of a sudden Twitter like they found out about it and they're really excited about it so don't underestimate the value of your content you are actually good at what you do do I specifically think what she asked was do I think about repurposing content when I'm writing the content and the truth is I do now when I started out of course 10 years ago nobody thought about anything like we were just like the internet WordPress so we weren't thinking about anything but now that I've been in the game for a long enough you should always think about writing content that's good enough that if you can share it a month from now if somebody had never read it before would they find it valuable okay so examples of creating a good repurposing content creating digital products so a lot of people use their blog posts and then create ebooks physical books I don't know if you follow any food bloggers that have books all those recipes on their blogs spoiler like sorry to ruin you but the content is good enough that a publishing company said hey would you like to take all this content and put into a book so you need to create good content that could be republished in the beginning course if you're like an informational blog or you blog about your industry enough that you could package the information and put together in a course you should be revisiting old content and updating it constantly so in your scheduling make sure you put time in your calendar to say maybe once a month I need to go back to February 2004 2014 go through all my content there see if there's any update it go through update links make sure you're run your link checkers there's plugins for that to see if any of your links are broken so you can go back update those or just put in annotations that this is broken or that site's gone so just be going back to your old content constantly just to make sure everything's up to date it will help you really well because they're seeing that you're active creating blog series is an amazing thing to do with old content so if you have I had a Facebook thing that came up and I was like I hate Max from 10 years ago obviously not so if I had posted a whole blog about why I hate Max but I would never have done because Apple sponsored my life you know I could go back now and write about how I was wrong when I said that I was in five ways that I was wrong and what I've learned in the 10 years so longevity being you know having your content and keep being is a big thing that I want people to know is that because most blogs basically fail and like I think the first couple of months like I think it's first two months or so that blogs just drop off because creating content is hard people just like I don't want to do anymore so if you're able to stick around it's fun to go back and see what you thought and update it and like challenge yourself because you're growing as a person it allows you to create go back Thursday I'm sending out a newsletter and this is what I posted three years ago it's amazing having lots of content trust me it works having 10 years worth of content I'm constantly being able to share things and you can repost via social media through the tools that we talked about so if you have any questions about ideas for repurposing content or anything else you can ask me right now we have 15 minutes yes ma'am yes well you're not reposting on your site don't go back and copy and paste like a blog post and then when you update a blog post they do not get an update when you if they're subscribed you don't get an update with somebody only for new content so a new blog post gets into your like feed the reader or your email leader your reader whatever the case may be they don't get updates when you update unless for some reason they're subscribed I think that maybe an option I'm pretty sure it's not anymore if it is there was an option at one point but by default they don't get updated if you're updating old content yes sir okay I like literally never do it but this it's funny you say that uh this past Wednesday there was like a photo shoot of Michelle Obama for I think the Verge magnitudes were cute and I was like this is my woman Gresh Wednesday I had never done it and I felt like ugh and it got so many responses so those things do work and especially for I think I also do a lot of throwback Thursdays just because the church has been around for 20 years and there's lots of pictures that people are interested in seeing from a long time ago we have an archive and so I do throwback Thursdays so it just depends on your brand but for my personal brand you don't do it yes ma'am I do I do I am 25 so I started my blog 10 years ago you don't want to read all the stuff that I posted 10 years ago so I have deleted just don't look at it it's not good but it's okay you grow and you wrote something that was awful if you voted for Donald Trump you probably should go back 10 years from now when we're at the hunger games and go back and delete all the content so it's okay to delete things you do grow as a brand your brand will grow like our site this is our current brand basically and it didn't look anything like this 10 years ago it was like hot pink and blue we were kids yes ma'am oh sorry no I would keep the old content especially because it's gonna be valuable in like 2-3 years you can go back and say this is what we did for spring festival 2013 this is how we've grown or this is so people can see how much you've grown especially for festivals for work camps I noticed if you guys follow work camp Atlanta you've seen them posting from the previous years yes ma'am oh thank you you gave me the feels right now very warm on the inside yes yes ma'am hi yes yes right over time I feel like over time you slowly integrated we were like again because we started out when we were little babies and so we felt like we had to be serious we were our big K-pants and so now I go to work camps and make jokes about Donald Trump so just over time you just slowly add it especially when it comes to writing because tone is really important and you may lose people when you want to switch and that's okay because your idea of what your customer or what your audience is has changed and that's fine I've done a million things on my site I used to be a creative market I used to have resources on my site that's what it was my private studio 404 back in the day had a different name I won't say it and that's basically what it was it was like design resources and it was for free because I was a teenager I had nothing else to do so I would never do that now and that's why I became a guest blogger so I worked with a commenter a really good commenter yes guest posting if you've never done it and this is why if you have these tools set up doing guest posts or accepting guest posts is amazing because you've already set up what you want your content to look like and so having a guest blog or being a guest blog for somebody that has this set up will make your life a thousand times easier know what their tone and what their audience People that I work with now especially if you write for like go daddy or any of the domain companies here that are here today You know that then they send you like information about being a guest poster They have like all their rules and what they should talk about what you're looking for. You also get paid dollar bills, which is awesome Yes, man Content frequency the problem is that things are always changing and this is where we get you know Sticky about how often you should post content because it's a big big difference in how often you should post blog content There are people I don't post blog content but like once a week maybe once every two weeks on studio four or four but on my Podcast that I'm trying to grow and have an audience. I'm posting two to three and we're planning to post three to four times a week Teachers that I know like homeschooling people they post like four times a day on their blog and they have 300,000 plus followers like it's insane. I sat and talked to them my mind was blown how often they post on Facebook every Hour so they have 24 hours of posts from guest contributors that they post and it works It really is hard to see the hard to know you have to work with your niche You have to work with it in your brand have to do a little bit of research within your niche to know how often to post But ideally Facebook to me personally should be less than Twitter Twitter should be a bit more because it's constant It's updated Instagram should be less because to me I don't want to go to Instagram and see Thousand selfies of your face or your Chanel bag or whatever the case may be I will unfollow you What is the client for some people it does from some people it doesn't it just depends on their industry It really does and I mean we have clients that for example one of our clients was a drapery work room Nobody knows what that is It basically they go in and they they're basically the people who like Redo everything in your home They do custom drapery and he wanted to post because somebody told him to post on his blog once a day Nobody cares about curtains enough to come back to your site every day So it honestly just depends on what industry If your client doesn't understand honestly your expertise, then you should just be like well do what you want Let me know how that works for you out in the month and lose all of your followers. Just come back and say I'm sorry Yes, sir. I feel like in 2016 Especially if it's a new client or it's a client that's been established around but they have an ad of web presence Which basically they are a new client to the internet They should know that it takes time then consistency to build up their SEO rankings I am not an SEO person and the SEO people that I work with that the word press Orlando They have told me to never tell a client You're gonna be number one in the Google ranking systems after 30 days that is kind of like a red flag like don't do it So I would set the expectations of building their community building their newsletter their list Building their social media followers. That should be the expectations. They're looking at and set like gala So they want a hundred, you know hours by this day Know how long it'll take to build that following based on their niche and then that way you can say okay Maybe in 30 days, we'll see where you are and then that way we can benchmark for the next 30 days No, I don't really do that. I don't I don't make promises that I can't keep so I I know personally that I Would say maybe if you hired so-and-so They may do it. There's some SEO guys that are out here Trust me and go track them down and hire them to your SEO for you because of the content writer You are not gonna be as great as SEO as an SEO person That's just they work with the algorithms algorithm chains every like couple of months that stuff is never the same So I just personally I couldn't say hey, you're gonna be here because next month what you're doing may not work And they just drop you off So I just I would say honestly, I suggest to my client. We need to work with an SEO person and this is how much it's gonna cost Yes, sir. Yes, ma'am Idealings of a blog post and this is you're gonna have to Google it, but I'm pretty sure it's more after 300 words You hit the benchmark SEO wise. I'm pretty sure that's what it is because I remember I don't write I don't do that all this time Now that I constantly I read that and I constantly think okay, and what's great about co-schedule I'm pretty sure you're more prestigious. You can see your work So if I'm only at 150 words, I know that this content was like not good to post right now So I should come back and think about it and come back at a later time. Yes, ma'am Right, right I mean, and this is not just content, right? It's design wise. It's development wise that people just don't want to hire people So you really I mean it's people really don't want to spend money on things that they feel like especially they feel like they can Do it themselves and they say oh I can go in and write something you have to really yeah And they never do you have to really be able to build up your service on your site and in your pitch in your talk You should be saying this is what and you should have examples So if you work with somebody before and they've like grown you should say hey This person was here this person wasn't there without examples It's really hard to pitch people it really is and we have been designers for ten years The people will and my husband I will into the room and you'll see him outside He was wearing like a Batman jacket something. I don't know And they will still walk right past me and they'll go to him because he looks more experienced because he has like facial hair Whatever, I don't know I just you really can't like the thing about clients especially in the web industry Especially when it comes to WordPress because WordPress is such a I feel like it's not a buzzword But people think they know what it means So you just have to have that you have to be you have to breathe and sit down explain them And they don't want to work with you just walk with like it's not worth the pain in the headaches Because every time you do something they're gonna question you on what you're doing And they want to see physical results, and they're gonna want to see physical numbers They're gonna go see like the visitors and this and that it's just it's a headache Yes, yes Yes, we sit down and we create our own benchmarking process And we say where do you want to be in you know three months six months because I always when I Hire clients when we work with clients, especially if we're building a brand new brand or we're updating a re-existing one We want to work with them long-term It's not gonna happen in Right exactly Yeah And I don't know if I can get it all in and this time we can talk in the happiness bar is It's a long time. It's a lot of first of all It's a long conversation, but it's a conversation enough where we have you know We just have results Because we've had time and so honestly and as a freelancer or somebody that's starting out You have your own business if you cannot sell a client to me within the first couple like it's the first hour And they're still very unsure It's probably not worth the sale and probably isn't but we can talk about it in depth But I have some things that I can share with you and you ever the gentleman right there in the back on the by the door Right here you at the you yes Yes, yeah, right depending on what she does And it depends on what she is for example, I have Someone who wrote a list last year that I was featured on that was like, you know a hundred black tech women to follow Basically what they did the next year it was right hundred more They wait and they looked for a hundred more women and they posted so it just depends if she has content especially for some of her She should just go back and say hey, this is what I'm doing now. This is what you should be doing This is what I said last year. This is my update. This is my tips right now She could repurpose that post just by creating a new one So what she can do is say, you know go back into update that old post and say This is where part two is and write a new one and make sure she's using inbound links to go back to that one There is the gentleman right next to you.  This is what you should do You should really think about how to expand upon that business and what you're talking about and how to just capture the Audience in the first couple words of that title. That should be your like main goal. Yes, ma'am Yes Yes But it's visually pleasing in a different platform exactly Yes Do that girl? Mail jump has that too, but just so I do is letters in case you don't know what your email subject should be I use that tool all the time.  I'm gonna carry you around with me to every word camp like I'm gonna like put you in the audience pretend Like I like I don't know you Okay, but we are out of time so I'm gonna be in the happiness bar like right now You can find me again our company 7ality. I'm at studio for paper and heart and hustle podcast is once a week every Wednesday


From Hollywood, it's time now for Johnny dollar Oh, thanks operator put them on one moment, please Hi Pat. Oh Johnny. Hey this message. I found what I'm glad you called Say what under the sun are you doing in Los Angeles? This down here for a confederate Jack Johnstone, you know the guy who dramatizes the cases I handle puts them on Yeah, yeah, I give them my best and I just wondered if you had anything out here I can do before heading back to hybrid and it's so it'll give you a chance to put your travel charges on the expense account What else? Johnny, I got a wire from him just a few minutes ago You contact Herb Schilling at the greatest Northwest insurance company right there in LA. Okay, we'll do And you can address your expense account to them, right? Oh, uh, Johnny. Yeah Have you got a gun with you? Sure, Pat. I always Huh, why do you ask that? Judging by Herb's wire Johnny, you may need it In the exciting adventures of a man with the action-pact expense account America's fabulous freelance insurance investigator. That's truly Johnny dollar a young lady by the name of Scheherazade Kept her audience of one and trawl for a thousand and one nights with one of the longest stories in history That's a long time to devote to one chronicle But some of CBS radio's winning seven weekday dramas have put that record in the shade entertaining audiences in the millions with many times of thousand and one days of continuing dramatic serials Each weekday on the CBS radio network. There's a wealth of daytime drama Including such outstanding serials as the romance of Helen Trent the couple next door Ma Perkins Whispering streets the right to happiness the second mrs. Burton and young dr. Malone Monday through Friday follow these absorbing true-to-life stories Only CBS radio brings you the winning seven combination of top daytime dramas another important reason for the different sound of this CBS radio station and Now act one of yours truly Johnny dollar Expense account submitted by special investigator Johnny dollar to the greater Southwest insurance company Los Angeles office Following is an account of expenses incurred during my investigation of the winsome widow matter Expense account out of one a dollar forty for a taxi from my hotel in West LA to greater Southwest insurance So one of those big office buildings on Wilshire Boulevard's miracle mile Herb Schilling almost fell off his chair when I barged in on hi a herbie look I know that some of those new jet flights are pretty fast But I only sent that why to Pat McCracken a couple of hours I didn't waste any time trying to make plane connections her just flew out under my own power You're kidding I know but where were you when you got the word from a cracker right here in your own fair city Oh, I wish I'd known that even those couple of hours could have been saved. Oh, what's the big problem a little matter of a Liquor store holdup only I'm afraid this one wasn't so little then tell me on yes Johnny For some reason or another these places that sell bottle goods are a pretty frequent target for stickups here in Los Angeles There've been quite a few of them over the years I'm surprised you insured and needless to say premiums are pretty high and At least so far as our company is concerned the policies are somewhat limited that is in so far as maximum allowable coverage is concerned Nice sense on the whole we've been pretty lucky But that I mean we've had to pay off relatively few claims But now in the case of Willie layman hose what a name his store is out in West Los Angeles at 10921 Santa Monica Boulevard And that's only about a mile from where I'm staying the old man opened up his place late in 1951. Oh Yes, 61 early 1952 he had his first holdup the bandits got away with something over $900 so we bought some insurance from us Well go on since then there have been seven more attempted stickups there a total of eight in as many years Then your company must be getting a bit tired of paying off. No because after the second time he know how to use it He certainly did He had a lot of medals from some German outfit. He was in during the last war Any how he suffered no more losses. That is until last night. Oh, how much? In money what else Something like over $400 out of the cash register as nearly as the police configure from the register slip or couldn't layman tell you how much no Because you see Johnny. He also lost his life. Oh And I take it you wrote his life insurance too. That's right $30,000 I see Look, it's a little late in the day, but you want to go out there check with the police. Sure. I'll be in touch I'm to $50 deposit on a drive your own car I passed up 109 21 Santa Monica Boulevard and went right on out west to West LA police headquarters There I ran down sergeant Mike Kirby who was covering the whole affair Mike turned out to be a young alert guy on the ball and completely cooperative That's right dollar eight times since he opened the place in 51 and that's way out of line Yeah, I should certainly think so and the last three stickups have been within the past ten weeks Sergeant Mike contacted the insurance company Herb Schilling tells me that Willie layman managed to fight off most of the bandits He told you're right dollar layman was not only a crack shot, but I guess he was pretty quick on the draw It was only last month that he killed one of the two men to try to hold them up two men. What about the other? I'm way ahead of you. Huh? We find that other man. We find the killer probably It seemed like a pretty safe bet But look Mike if there was so many tries at this one place and so many all at once staker Somebody watching over the place. We tried it as long as we had somebody there You know sitting in the back or working behind the counter just watching from across the street Nothing happened, but the minute we took them away being another hold-up try Somehow they seem to know whenever we had the place under surveillance and more important when you didn't Well, what have you got to work on? Well, nothing but a couple of bullets. I'm afraid Want to take a run over and look at the place sure Mike. Why not? The liquid store was closed but there were lights on and the living quarters above We knocked a couple of times but got no answer so Mike used the key that he had In his men had been careful to leave things as they'd been at the time of the killing He was lying right there dollars though. He'd come around the end of the counter Near that door to the back room. Yeah. Yeah, that door also leads upstairs to the apartment He must have taken a couple of shots at the bandit. You see where the bottles were broken over on the shelf Yeah, no blood stains or anything. I guess he missed for once but not the bandit Caught him right in the heart Johnny bullet went in at the right shoulder then down through his heart and stopped against a lower left rib Of course until you get a lab report on that bullet All must be his wife. The wife. She didn't answer when we knocked on the door Mrs. Layman Come around at all hours Layman had been 61 but his wife Gloria couldn't have been more than 30 tall dark She was obviously very proud of her highly commendable figure and she was pretty that is almost Maybe it was just a little too much make-up especially around the eyes that she knew how to use so well Little bell had rung in the back of my head. Yeah Since I noticed a phone booth at the gas station next door item 3 10 cents for a call That's right Herb and I'm sorry to call you at home. It's all right, but there's one thing I forgot to ask you about when I talked to you. Yeah, what's that? Who's the beneficiary of all-man layman's life insurance his wife Gloria Johnny? Thank you Herb Schilling Act two of yours truly Johnny dollar in a moment When Fidel Castro was biding his time in a remote fastness in Cuba Only a network like the CBS radio network had the equipment and manpower to go in and bring out the background of his Revolutionary movement his own words on what was to come and how it would come about When major news breaks anywhere in the world only a network like CBS radio has correspondence on the scene or within short range Only news like CBS news is global in scope and is up to the minute as a direct report from on the scene That's why millions prefer CBS news on CBS radio and its affiliated stations to every other reporting medium for speed for accuracy Remember when the story is big only a news gathering force like ours can scoop it up and send it slicing through space to your set Packaged for immediate delivery Get it first and get it right make CBS news on CBS radio your listening post on the world And now act two of yours truly Johnny dollar and the winsome widow matters After the phone call to Herb Schilling I went back into the liquor store where Sergeant Mike Kirby was still talking to layman's widow Gloria You mean you don't plan to reopen the store at all Mrs. Layman Not fighting the output. I'll sell this gum to the first person I find has enough money to buy it And then what Mrs. Layman? Why don't you call me Gloria? Hi everybody else does and who are you anyway Johnny?  I know I mean on himself as well as the store I don't know how much it is, but he promised me that he'd buy some it was your idea that he insures land Sure an old guy like him.  I was upstairs in bed asleep. Look. I've told the cops all about it. Well, you must have heard the shooting I'll say I did what did you do? I put on a road and come running down here Well, I see the cash register open and poor old Willie land there and when I see that he's dead I phone the police. He didn't see anybody else down here. Well, at the time I got here whoever did it was gone You don't seem at all upset over your husband's murder You want me to put on an act? Don't you know that he was twice as old as I am then why did you marry him? Well, you know how it is Chance to settle down and let somebody else support you for a change made him happy to have me around I Guess I liked it okay too for a while Gee, what a bore all he did was talk about getting enough money to go back to the old country Well, who wants to go back to any old country when you can have such a ball on this one? I know I always have even when I was married to old Willie Of course, he didn't always know where I was at the time Don't you like having fun Johnny? I mean with people more like your own age Oh Don't answer it now. Don't answer it the place is closed. Well, it might be for me, Mrs. Layman. Oh Yeah Yeah, and listen Johnny. Oh, if you can get me that insurance money in a hurry. Well, I'll want you to know I appreciate it Gloria, how long ago you married to Willie layman last September? Oh Now why didn't you say it that way? I told you Johnny I married the old man so he could take care of me excuse me Johnny I got to get back to headquarters ballistics downtown is sending up a report on the bullets we found Oh good also Bob golden picked up a bum in a saloon and it looks like he's the one that did this job Pick up the guy that killed Willie looks like it. You want to come with me Johnny? Well do your don't you? Yeah, Mike.  That's the truth. So help me. That's the truth Are you trying to say somebody else went in there and shot him after you left Benny? I don't know there was no reason if he's already taken his money I don't know how should I know you think I stuck around there after I got his dough How many shots did you fire at him bunny? How many shots? I didn't fire none You saw that gun the cops took off of me. It was made a rubber. That's all it was.  You didn't fire a single shot. How could I? Wave my rubber gun at me. He reaches under the counter. He comes up empty.  You make a paraffin test Mike. Yeah, and I think this is the result of it Well, Conroy a paraffin test was negative. Sorry. No sign of powder on either of his hands Also, sorry.   Here's the report from downtown on the bullets from the list Good. Let me have them and also they returned that gun to mr. Layman's that they found beside his body There's no prints at all on it. No, Johnny. Is there anything else? Hey, look at this. Yeah, Conroy Yes, get this bum out of here lock him up upstairs. Yes, sir.   Oh, yeah, we'll wait What's it say Mike? Listen the bullet that killed Willie layman and the bullets we pulled out of the wall of that store, huh? Johnny they all came from layman's own gun Well, how about that in other words with the help of that phony rubber pistol Benny somehow got layman's gonna wait for them Maybe layman had already pulled off a couple of shots and missed but the one that killed him Oh, yeah, the paraffin test showed no powder on Benny's hands, then he must have worn gloves He must have killed layman you want to bet then who did? well First I think I'd better get some proof Act three of yours truly Johnny dollar in a moment When friends drop in let your hospitality show you're sociable in the modern manner Have you tried a Pepsi lately now act three of yours truly Johnny dollars Like what Johnny that Benny's a shaky old bomber whine-o Suppose he'd gone into that liquor store with a real gun instead of that phony little rubber one you boys found on him Well, you think for a minute he could have stood up against a crack shot like you say layman was well now That's besides now could he get layman's gun away from him and kill him with it Ever since he kept a gun in that store not a single hold of man has got the better of him even kill one of my month ago That's very true. All right. I think I can get your killer for you Only you have to let me get her my own way Her that's right. You mean layman's wife. Gloria. That's right Johnny I thought of her to motive opportunity everything but true Let me handle it my own way, but if she didn't do it by him wrong It won't be any reflection on you on your record. Oh See what you mean, okay? We'll take my car and you got to promise me one thing What's that that you'll stay outside that you won't make any move until I ask you to no matter what happens Well, now John otherwise you can try hauling her in yourself What a course if you're wrong about Okay, Johnny, let's go I'm tired of having all those cops around here. All right. Listen, Gloria You are gonna get that 30,000 insurance money for me Thank you You know how long it'll take for me to get the rest of his stuff here in this state a Guy dies at sometimes a couple of years before they What's matter Johnny? 30,000, huh? I Thought you didn't know the amount of that insurance. Well, Johnny, Gloria The only recent attempts at a holdup were made between the times the cops had a stake out here, right? Yes, that's right Johnny then somebody must have passed the word around when everything was clear Yeah, and I also think that the only people who knew when the police weren't here Were you and your husband? Well, you don't think he'd go around blabbing it. No, I don't well then Now wait a minute Johnny dollars.  Gloria. Not yet But your husband was good enough with a gun to a thwarted seven robbery attempts in a row That's right. So I think he could have prevented his own murder If he'd had his gun last night, well, of course he had it They found it laying next to his body somebody was glad to see these holdups these attempts anyway because it provided a perfect excuse to kill him Now listen Johnny gun under the counter didn't sure Right here under the register. Okay? Okay, I'm gonna put my gun there What are you up to Johnny get behind the counter a minute about where he'd stand when a customer came in sure Right about here So last night a man came in and he stood about here He pulled a toy gun out of his pocket the man of the money in the register is this What would your husband have done? Well Grab the gun like this You're pointing that right at me, you know But there was no gun there last night because you had taken it When the bandits left you were standing up on the stairs there at the back you'd come down from your apartment Are you talking about the bullet that killed him went from his right shoulder down to his heart down to the lower ribs Because you were up on the stairs when you shot him Then you find a couple of shots into the wall and you call the police prove that Johnny enough to the cops when I tell him Gloria you won't Johnny because it happened just the way you said but you're never gonna tell you That's right Gloria You happy sergeant pretty obvious, I guess right from the beginning But as I said getting proof or in this case a confession isn't always so easy Anyhow expensive count total including mileage on the rental car and the trip back to Hartford. I'll call it 250 even okay Because truly Johnny dollar our star will return in just moments Can you get premium gasoline performance at regular gasoline price? Find out what so many other car owners have found in three out of five cars Regular price Sinclair dino gasoline matches performance of premium gasoline Saves you up to four cents a gallon Almost anywhere you see the Sinclair sign you can save up to four cents a gallon with dino and still get premium performance and mileage Drive with care and buy Sinclair dino gasoline Johnny dollar is written by Jack Johnstone produced and directed by Fred Hendrickson Johnny dollar is played by Mandel Kramer Also featured in our cast where Jackson Dex, Joseph Julian, Jack Rhimes, Bob Maxwell and Peter Fernandez Music supervision by Ethel Huber, sound patterns by Walter Otto All begins a new week's hilarity with Arthur Godfrey time on the CBS radio network


What we'll do now is we will apply the first law to the closed feed water heater in a very similar manner to what we did for the open feed water heater. So with this, we'll assume that the feed water heater is insulated, there are no moving boundaries or no moving parts for work. The other thing is kinetic energy and potential energy of both the exit and the inlet streams will be neglected. And with this, we get a similar form of the first law that we saw for the open feed water heater, basically just the mass flow rate of the fluid stream's exiting multiplied by the enthalpy is equal to the mass flow rates of the fluids coming in multiplied by their enthalpies. So for the feed water heater, let's go back here and take a look at our schematic. This was what we were looking at, and we had the enthalpy coming in, so we were at state two, and we also had fluid coming in at state seven, and then it was exiting at state three and state nine. So with that, we can write, taking into account the fact that we have mass fractions here, because not all of the mass is going in each of the streams. So that's what we get for the feed water heater, and the other thing that we have, we have a mixing chamber, which is something that's different from what we looked at before. Mixing chamber is basically just a T elbow, it could be as simple as a T elbow, where you have two inlets in one exit and a piping system. So let's look at applying the first law to the mixing chamber. Now our fluid streams that we have, we have fluid stream nine coming in and four coming in and five going out, so two in and one out. And what is exiting is that the full flow rate, so we have one for the premultiplier. So that would be the representation of the first law for both the closed feed water heater as well as the mixing chamber. Now sometimes what we do is we can get away without having to have pump number two by using what is called a trap. And when you use the trap, instead of sending the fluid through pump two, what you do is you send it through a throttling valve, whereby the fluid pressure drops down to the condenser pressure. The thing about this, you're losing, well actually we're not even gaining energy here, so it's a way of doing this in a slightly more economical manner and that you don't need this second pump. So we sometimes use a trap, sometimes also called a throttling valve. Now what we're doing is we're throttling the liquid to a lower pressure and this is a constant enthalpy process. So what we're going to do, we'll take a look at a process schematic and a process diagram for the closed feed water heater using a trap. So what we have here is the process schematic as well as the process diagram for our closed feed water heater, assuming that we have what is called a trap. So we don't have two pumps, we only have one pump here and we have this trap device. Now traps or throttling processes are characterized as being constant enthalpy processes and consequently what we can say is that in the trap H3 equals H8. So it's a constant enthalpy process, the enthalpy will not change. And with that if we can determine H3, we then know H8 and from that we can then get the quality at 8 and that is assuming that we know the pressure within the condenser. So that's one thing we can do here and then the other thing is looking at the first law or basically the energy exchange in the condenser. We have a slight change where we would have Q out. So we would have that for Q out of the condenser. 1 minus Y times H6 minus H8 which is reflecting the change in this stream with this stream and then plus H8 minus H1. So that would be the heat transfer out of the condenser. This is the way that we determine conditions through the trap. So that is if you have regenerative rank in with the closed feed water heater and a trap. So with that, that concludes the efficiency games that you can play with the rank in. We looked at rank in with reheat and we've looked at regenerative rank in two types, both open and closed feed water heaters.