So we hear the SID display week 2019 and hi, so who are you? I'm Steve Rablick director of sales for JDI display America So can we have a can we check it out? Certainly the latest stuff. Yeah, thanks for coming today. Come on Let's go take a look at the automotive display. This is actually our 12.3 inch and 15 inch displays for automotive I think I particularly like you to notice we want a display application of the year Boom and the purpose of this award is really to highlight a product that's in production these products were Introducing the market last year May 2018 for current automobile application The point is that there's a lot of displays in the automotive market But there are none in production as of now for the curved Instance and that's production. Yes from last year. So there's already some cars with it. Yes, sir They're coming. Yeah, no, it's already in production My Volkswagen model tour SUV 2019 and we have this with our pixel eyes capability to The 15-inch center display utilizes our picture pixel eyes in cell technology nice And that you have lots more. Oh, we've got so much to show you. Let me begin over here We're showing an example of BT 2020 achievement here in a 17 inch 8k display This display is 510 PPI 120 Hertz and I wanted to have you notice the depth of the red particularly off the color chart But I can explain the yellow is the normal LCD on the left side with an LCD LED backlight The one on the right is with this laser Backlight and we can achieve the blue line being the BT 2020 spec The red line being is what we achieve here with this display basically the same So this is even better than what you had last year still 7.3 inch 8k. Yes We have applications on multiple. That's true. We had a display like that last year with just the only backlight This has got the enhanced laser backlight for true color performance laser 8k 17.3 Yes, nice. Thank you And I you have a big presence of the LTPS Smart. Oh, absolutely LTPS for is a very core technology of the sheet of JD. I excuse me Yeah, and this particular display right now. It's showing your five Hertz on both the left side Is there advanced LTPS the right side is the normal? LTPS with five Hertz application what you're really trying to see here is the power consumption on the left well 2729 31 being less than 4750 on the right and if you zoom out you may see that on the right side We've got a flicker issue. It's at five Hertz operation without improvements We would have flickers the left side. You can see is rock solid image National power you get lower power with higher frame rate. No, we're saying with the lower frame rate Which would really save power right? We'd really say power to have a lower frame rate Yet with a lower frame rate, you'd certainly have trouble with flicker So we are saving power and overcome the flicker problem nice and this is already in production phones No, this is an advanced model. So there'll be some phones. Yeah, again. That's a real power saving for phones, right? These applications here really focus on virtual reality this particular one looking at 3840 pieces of mini LEDs with 960 segments This is a direct local dimming backlight for virtual reality application. This is like mini LEDs very many. Yes, mini Yes, and some other this is 4k. This is all virtual reality things. This is a 4k by 2k 5.5 inch display with 818 ppi one display in there And this is also enabled by LTPS Now that one if you notice 818 ppi. This one's in production. This one being 615 ppi 3.5. So this is kind of a typical application two displays one each for each eye This one though. I wish your camera could get in there and take a really good look 1058 ppi You know with as soon as you get a display up to your eye You're going to see screen effects of virtual reality the higher and higher pixel density Practically don't see a single Small tiny pixel at that nice And if I can move you on to this side, no, excuse me there So let's begin over here, please. Yeah, we've shown here electromagnetic resonance sensing along with This is a reflective panel I'm not sure that this is an operation at the moment. I think maybe not this one is So the point to this is we could go and use a stylus in here or Maybe it's not in the mode right now to use capacitive touch, but either Sensing function could be used a stylus to start it Just a simple stylus because of the electromagnetic image. So so you have in cell and What is this reflective screen you have here one? We have some other flictile Selective LCD to show you too, but this is the same concept with the electromagnetic resonance sensing So again here we could do the stylus or writing. Yeah, or I Guess it's not on at the moment, but we could also have the capacitive finger sensing This one is hover sensing you can maybe see that it's moving as I my hand over it Nice, so no need to touch anymore. I don't need to touch particularly applications. We focused here on maybe hygienic applications That's not just the case, you know, we can hover have something kind of light up because you're near it sensing your hand. I Want to go over to the right if I made it and come back here a moment We also have fingerprint sensing this one if you see my fingerprint here, please don't put this out there Okay, sorry No, that's why my point is hey my fingerprints on your video on the internet. Yeah, right You can use it at the passport control Here again, this is another one this particular demo. I'm not gonna operate it But right now it's the idea that we would put a finger on there We'd sense and validate the finger and then if you put a different finger on it You would say hey no good. That's not the same finger. So those those fingerprints are untransparent This is like it. This is like an LTPS capacitive type of LCD. It's glass-based. So could you have it on the whole LTPS? We could in theory, but where's one more application instead, which I wanted to come back to yeah instead of being Saying better than this way. This is a flexible one. I want you to see that This is the same capability in a plastic flexible case So that when you think about it if you were to put it on a credit card, which of course is flexible and bendable No, or here's an example. What if you had it on your steering wheel again? You get in the car fingerprint thumbprint off you go It's my car and the resolution of the sensors. It's very very high density. So it's full security. Oh, absolutely. So yes, sir nice We can start on the right for OLED technology here the right side right side shows a full RGB full resolution I'm gonna forget the exact 1080 by 1920 OLED. We're not in production with this product yet But one thing we'd like to highlight is with the low-temperature poly-solid Red green blue pixel arrangement. So you use the LTPS on OLED? Yes, backplane. Yes, and that helps a lot with the OLED It certainly does with not only the ability to have the electron mobility and but also the density It's really quite important. Yes. The next thing though J. Oh, yeah J. OLED is a company that JDI has very special relationship And they are in turn manufacturing Printed OLED This is printed. This is printed. But it looks so good. Thank you. So this one is actually Well, it's ability, you know, it's printed is different than the vapor depositionary or the chemically vapor type like this one Printed allows us to make very large displays with very large facility in a printed manner This looks like a fully What do you call it? High-class display. Oh, absolutely. I thought the printed OLEDs were just in the early Please take a look. This is as high as 10-bit color Is this the first time you show this? Yes, it is the first time we show it. And the one this is actually in production This particular display in production. Yes It was introduced last year into the marketplace the one to your left It has to be expensive then or is it an idea that of printed I can in theory get lower cost? Well, it's certainly not where other typical say 21-inch monitors are. It's definitely for more high-end application Maybe medical, maybe broadcast, radiology, things like that It's just made by printing now, which I thought was supposed to Potentially make this democratized OLED potentially is going to be huge because of the printing Well, you know, we have to still ramp up the production capability We have a lot of lessons to learn but here's another example of it in 27-inch It's also printed. Yes. This one's not in production But this one is also 10-bit color depth, a little less pixel density But I think if you see the blacks in here, take a look at this image That looks so good and I thought you know that the other demos I've seen of the printed OLEDs seem like more like prototypes No, no, I said this in production and actually take this one. This one's really pretty cool too. Are we filling up a juice glass? Nice cool and then I'll be here some transfer Is take a zoom out on this you see in the background we have this large TV we're trying to say with the TV that Just you know, let's say you're out there Out there looking at an observatory, you're out there in the wilderness and you have a real-life picture Maybe it's the mountains Perhaps what you want to do is know something about those mountains. Well, that's Mount Fuji So it's a transparent display. Yeah, if you notice when you've zoomed in you don't really lose much picture quality by going through Clearly through it. You're gonna have a wonderful scene like this very transparent. Yes About What is the technology going on here doing this transparency? This is a handheld. No, this is just again an idea if you will imagine. Yeah, some sort of handheld device with this kind of display Let me hold that up for you That's really awesome. So thanks a lot for Letting me film all your cool stuff and I'll be filming also with your new colleague. I Know but I have one more set of practice show. Yeah, maybe they're off I'm sorry. Well, no, we have these. They're okay. Nice. These are 32 inch MIP or that's memory in pixel reflective displays Memory in pixel. Yeah, the smaller ones for example here where the lights Really on this one you can see that it's very colorful. It's like my memory LCD Could be so is the memory LCD? Yeah, in that sense. That's right. And these are actually some products in the market already So with the memory in pixel you get extremely low power consumption Especially when you have a static image because you can save that image in the pixel structure mine has seven day battery life So so this what's the latest was the memory on pixel. This being some developments. It's even better and better No, well one of the most recent things we really do is improve the color gamut. You can see for example here We've gone up to two hundred sixty two thousand colors So that's really making the smart choice is very cool and then as well This is so little power consumption what was kind of cool the other day For one particular customer. If this were outdoors if you get the idea. This could be a digital Outside outside with sunlight readability. I know right now that it's that's a little bit. Is that the biggest one? Yeah Nice if I and if you yeah, and if you do that or if you head it out in sunlight, which would really illuminate it It would look quite well nice and It would be able to run on this little solar thing exactly I mean it's with a battery backup or something you just run it all day and wait for this You know all and they can even run overnight because there's enough on the battery Maybe and then usually in the city. There is like street lights that might be enough to also light it up That's true, but actually at night. Yes, that's really cool. So this is a production product shipping. Yes Awesome. So as a last part of the video, we'll check with your friend. Oh On the industrial sector. Yeah, wonderful. Please do. Yeah, very good My name is Biff Kenny and I'm with JDI America Inc. And today I'm going to introduce our industrial line of Display products that we're exhibiting here at SID 2019 so JDI has a special skills and making these kind of displays. Yes our industrial line of displays Most of them are what we call our rugged plus line of displays and rugged plus means that these displays All have a high and low temperature range of minus 35 degrees Celsius all the way up to plus 85 degrees Celsius And some cases we even go down to minus 40 degrees Celsius. So where did they go and like big trucks and big things? Yeah, so many of these displays do go on automotive type products But they actually go in industrial products of all types medical displays for patient monitoring systems Many of these are our display clusters for automotive products Boats RVs we have many of them. They're in industrial ovens in the factories. Yeah, a lot of them in factory automations user interface systems any type of of industrial display where a very rugged display is needed and What we really specializes in long life of our displays all of our displays that we introduce will have a lifespan of 710 in some cases even 15 years. How can you test that does it take you seven ten years to test it? No, actually, we we bring these we start development work And we bring these displays to the market in under a year once they're on the market and our customers Approved these displays and begin production with them. We then keep them alive for five Seven ten fifteen years sometimes so once our customer designs in one of our displays They can depend on that display being available to them for a long time to come because not easy to go and replace the display Well, no, no, I mean it's maybe easier than other displays, but it's not that easy. No, no, it's not easy at all. You're talking about There's no such thing as a drop-in replacement. So there's there's mechanical considerations electrical considerations optical considerations So once this is designed in it's a stable product and here for a long time to come And so many shown here. Yeah, this is a this is a new 6.3 inch display that we've just now introduced and this display features IPS technology, so it has a Viewing cone and from any angle this the being on this display is equally the same and this display is also a Very rugged display like most of our displays It has threaded metallic mounting bosses on the back of it So it has a very rugged mounting design when you mount this display to to a piece of equipment if it's dropped It will always survive that type of a rugged environment and then we move on to a seven inch display now this display is also Fairly new this display is 1200 nits of brightness. It also features IPS technology So it's viewable from any angle top bottom side to side This display also is in our rugged plus family displays and in rugged plus we guarantee The specification will have zero bright dots and what that what that means to say is that this display will not have a Bright green dot or bright red dot black bright do but we guarantee that this will have no bright dot defects Not that pixel. Yep. No bright. No bright. No, no bright. Not just pixel dot so we take it all the way down to the dot when with our bright specification and So this is a seven inch Wide VGA 1200 nits of brightness a thousand to one contrast. This is a brand new LCD This is a seven inch wide XGA. It's 1280 by 768 in resolution IPS technology I think it's very beautiful kind of yes colors. Yo, yes, sir It's a thousand nits of brightness and a thousand one on the contrast ratio This also has the threaded metallic mounting bosses in the back and so it has a very rugged Mounting design and the mechanical system on this is designed to go in any type of industrial or a rugged boat Automotive truck any type application like that. This is a larger version of that display This is a eight inch wide XGA. It also 1280 by 768 IPS technology thousand nits of brightness Thousand one on contrast ratio minus 30 to plus 85. Yes, sir. Yes, there is extended temperature ranges So those are operating temperatures and those are ambient operating temperatures What we're saying is in our specification that those operating temperatures in the environment and we're not talking about the Temperature of the glass itself, but the environment at this end will actually work minus 35 to plus 85 degrees Celsius Are you unbeatable in this kind of market? I'm sorry one more time. You're the market leader for this. This kind of stuff. Yes. Yes We have a very we have a very special niche in the market that as you know Our company JDI is very strong in the automotive industry and what we do is we use glass cells actual glass cells that we that we sell into the automotive industry and we Spin those into these standard off-the-shelf industrial displays. So what you're seeing here is these are all Standard display products. These are these are not custom. So these are part numbers that we keep on the shelf and They're there they just have a standard lead time associated with them and there's nothing custom about Be available You know like a certain amount of time you meet them on the market Yeah, we keep these in the market minimum five years Seven ten up to 15 years is very very common for us. The people can reorder the same one That's that's one of our benefits is the fact that we do keep our products alive for a long long time And this is a new product that we've also introduced and this is an 8.8 inch and this also Originally came from the automotive market and this has in-cell touch the touch panel and touch capabilities are actually built into the glass stack up so This does not have a cover or a Capacitive touch panel laminated. It's actually built in to the LCD itself Yes, yes, and I touch yes And then you can and then you can add a cover glass to this and that could be a custom cover glass of any size and Has been you have a big machine to say and you want to trigger stuff It's important that it triggers correctly. Exactly right and All of the displays I'm showing you here Do have optional p-cap touch panels available to them and we can optically bond those We have standard touch panels and standard cover glass that we can sell to our customers Or if our customer wants a custom artwork cover glass a custom size cover glass We can also provide that to our customers. So not only do we have these standard parts, but we can value add Things like custom cover glasses custom p-caps for whatever that customer application may happen to be in This is a very new panel. We also introduced. This is a 10.1 inch wide XGA This is 1280 by 800 IPS technology a thousand minutes of brightness 1001 on the contrast ratio. It's got the automotive grade temperature range And it also has the high rugged mounting system that you've seen on the other LCDs with the dreaded metallic Yeah, so these are these connectors these are mostly LVDS connections that you see on our artists place and Some other automotive derivatives that we have include these types of instrument clusters This is a 10.3 inches is the aspect ratio on this is 8 by 3 and this is a 10.3 inch diagonal And it's IPS technology so you can mount this portrait You can mount it landscape like all of our displays And have the same viewing angles from any direction a thousand it's a brightness a thousand one on the contrast here The high-low temperature range it has the rugged mounting system And this one actually goes from minus 40 to plus 85 degrees Celsius This is a quite expensive because it's especially especially a specialized market They're actually not what I would call expensive. We have these priced In the market range But the nice thing about this when it comes to price is the fact that these are standard products a customer doesn't need to pay any NRE a customer doesn't need to pay any development costs. These are our specialized products that are automotive rugged as standard products and they're ready to We keep we keep them on the shelf and we're ready to we're ready to the US Well over the world. Yes, sir. We're worldwide supplier and then this guy Is a 12.3 inch diagonal 8 by 3 only aspect ratio another instrument cluster and this guy has even additional stability with seven mounting tabs around the exterior of the frame and It also is IPS technology so it can also be mounted in Landscape or portrait and you see there in that beautiful portrait mode that viewing angles are beautiful and It's also a thousand. It's a brightness. It's a thousand one on contrast and The IPS technology with the high-low temperature range. Did you do any 4k industrial? Yes, we actually do and that would be An example of that is right here. This is a 13.3 inch 4k 2k and this is built into an industrial package It has 350 nits of brightness now this one unlike the ones. I've shown you previously which are our rugged plus This one has industrial grade Temperature range minus 20 to plus 70 and what's it got behind here? Oh, this is this is just the demo set Driver electronics so what we actually provided a market is simply this LCD itself with the connectors that the customer would use to connect it to their particular system and you can see that this is This is an LVDS panel and And what would be the use cases for 4k in industrial market? well a lot of a lot of user interfaces a lot of a lot of medical Applications for patient monitoring systems. Maybe architects You know some some guys might might use this in architectural application And and what we actually developed it for was a rugged tablet So you use a see a lot of these in rugged tablet PC applications and one thing I need to mention and for example this 6.4 and many of the displays I've shown you utilize LTP as technology as opposed to more of a silicon which is a JDI technology Well LTP as is a is a is a standard technology in the industry and in the past It's primarily used for cell phones and the advantage of a LTP Technology is that we can drive higher brightness. This panel is 1,400 nits of brightness and we're able to achieve that because it is LTP s the transmittance characteristic risks LTP s enable us to drive a higher brightness with a lower With a lower current drive to the back lights. It also runs much cooler So that's great for a very place where you go out in the sun or in a boat You know our customers who are boat customers who install these in instrument clusters for their boats They like to have a cool operating System in a boat or even in an aircraft We do a lot of aircraft applications because in an aircraft application They do like to use them in in portrait modes or IPS technology enables us to install this portrait or landscape Are you able to do touch? Option without taking any visibility off the screen or it always takes a little bit No, it always takes a little bit. We usually we use 20% as As kind of the the actual number that we see on average So this this LCD which is 1,400 nits of brightness without any touch applied Once we apply a touch we would expect to see this go down to maybe something in between a thousand and and 1,200 nits of brightness so it's still be Extremely bright and usable in outdoor application even with a touch panel cover glass applied to it Are you able to say if this market is like a growing market like this is oh, yes, sir Oh, there's there's no question about it We've seen we've seen a great tremendous amount of growth especially in the past two years in the industrial market We're very fortunate that these products that we provide to the market There's a lot of demand for this type of product because we're seeing More customers demand a wider aspect ratio, which is what we offer. They're demanding a brighter LCD which is what we're offering and they're demanding rugged environment LCDs and so our product line Addresses all of those points and so yes, I would say that we are we are going Quite well here at JDI