the number one way that marketing and sales can converge is shared goals and KPIs. Welcome to the Smarter Building Materials Marketing Podcast, helping you find better ways to grow leads, sales and outperform your competition. Alright, everybody, welcome to Smarter Building Materials Marketing, where we believe your online presence should be your best salesperson. I am Zach Williams, and I have a great co-host today, along with gonna show freshly back from AIA. I have Steve Coffey, who's our director of growth. Welcome to the show, Steve. Thanks, Zach. Great to be here with you. I am freshly back from AIA. For me, I enjoy trade shows. I like, I like being at any trade show. I think AI is moving in a good direction. I think there was less attendance than perhaps they may have wanted. San Francisco is maybe not the most exciting place that they could have had the show. But I saw a lot of high quality interaction that was exciting to see. I walked the trade show floor. There was a puppy booth, an actual booth where you could go in and hold a puppy. That is a really smart idea, though. If I was a flooring company, that like highly durable flooring, I would turn my entire booth into a puppy booth. Because it's a great narrative. Because you're like, Oh, look at the puppies. And oh, by the way, they don't scratch the floor. Yeah, hands on experience. It was a good show. Other than that, I didn't see a lot of like hands on interactive booths. It was more traditional type booth style. So I think there's a lot of opportunities for manufacturers to reinvent the way that they allow architects and designers and, you know, at other shows, builders interact with their products. Puppies being one of them. So I think there's a lot of opportunities for for the future of trade shows. You and I were chatting, Steve, it's we're about halfway through 2023. And if I had to use a word for this year, I think the word convergence is probably the word I would use is like, we're starting to see more and more of this convergence of marketing and sales happening in the industry. This is true for how we're helping our clients as well as just what we're hearing from other manufacturers. And so you and I, we want to break down the top three ways we see this happening and how manufacturers can take advantage of this. So I think this is really time is deep because this is where you play a lot and how you help think about how to plan effectively from a strategic standpoint from a manufacturer. So why don't we dive in? I live in the conversions between marketing and sales teams. And a lot of times when, you know, we have the opportunity to interact with manufacturers, we're oftentimes talking to the marketing department. I invite the sales team being a part of that conversation. I think it's very important. And when that happens, you oftentimes begin to see the wheels turning in the manufacturer themselves and say, we're not as aligned as we'd like to be. And I feel across manufacturing, but specifically within the building space, you'll find that sales teams are experimenting with and trying to figure out how can we converge? What does that look like? There could be a lot of speculation within the company. There could be a lot of ideation. But when the rubber meets the road and you're trying to actually bring together both of those efforts and alignment to achieve organizational objectives, there's a significant amount of opportunity that can can arise from that. Okay, so break this down for me, like you're talking to a manufacturer and you're like, Hey, this is where I think see things happening. And this is the biggest mistake I see manufacturers make or problem that they're running into. What is that if you had to pinpoint that? I'll say it like this. I think the number one way that marketing and sales can converge is shared goals and KPIs. When you think about how they interact with each other, sales teams may have their own set of KPIs, their own goals, their own objectives. Marketing may have their own goals and objectives and their own KPIs and subsets of goals and objectives within each department. And then they're saying, Okay, sales says we need more leads. Sales gets the leads and they say, Hey, this is not the best quality or this is not exactly what we're looking for. Marketing saying, Well, that's exactly what you what you needed. That's exactly what we can get. So you've got all these conversations that happen when you align the two with a shared set of goals and KPIs, you can collectively pursue the experience that the individual needs to have with your company. It creates a cohesive environment. When you have a set of shared goals and KPIs, you can construct a better user journey. Let's say I'm an architect and I'm trying to interact with your company, I'm willing to take a look. It looks interesting. I want to have the conversation about it. I may not be ready to buy my project maybe six months away. There's a lot of interaction that I can potentially have with your brand and with your product and with a sales rep and with what marketing produces. So how can you create a very cohesive journey for me? And that happens with the convergence of sales and marketing teams, but it has to come together with goals and KPIs because you can start there and say, If we're going to create a lead, right, just let's say we're going to increase our lead rate by X amount. Well, what does that even mean? What does that look like from the user experience? If the architect is going to be that lead, what kind of nurturing do you need to create? What kind of marketing campaign does the sales team need to have to nurture that conversation for the six months until their project begins? So I think the number one way that you can begin to converge marketing and sales is going to be shared goals and KPIs. And that may look different for each company. You need to collaborate to make sure that you're in alignment with those. And then you can craft a very cohesive journey from. I think you bring up a good point here, Steven, you said something in the very beginning of that explanation, which is marketing is tasked to go create and drive leads for the organization. They go do that. They hand those leads to sales, sales calls on a couple of them and goes, These leads are junk. They're not good. Marketing doesn't know what they're doing. I'm going to go back to what I was doing, right? And like I've run this before where you almost have to like kind of tiptoe in the situation. We've had clients before where they're like, Hey, we brought in these two sales people who you're going to pilot this on and they know that they're going to have to work with you to ensure that we're getting the right types of leads. So that the narrative internally becomes all marketing is actually good and good leads versus everyone out of the gate understanding that that there is going to need to be some finessing of how leads are driven, how we follow up with them, how we nurture them, how they're different from an online driven perspective versus let's say traditional network. It's interesting you talk about alignment because I'd be curious to get your take. When you talk or you see manufacturers who run into that scenario, Steve, let's say marketing drives leads and then sales starts to go, I don't know if those are very good. What is the problem? Is the leads are not good? Or is it an issue of follow up or what would you say is the problem if you had to pinpoint it? I think it could be a number of contributing factors. I'd say the number one contributing factor coming back to misalignment on messaging. The messaging has to be very precise. It has to tell me why I want your product or your brand and how I buy it. If you if I don't know those two things, then I'm going to struggle with the follow up or the nurture campaign after I have a conversation with the sales rep, right? So let's say I'm also going to struggle at the at the beginning when you're trying to generate the traffic or the or the interest. So if I don't know why I would want your product or how I buy it, that puts more work on the sales rep.  So marketing on the front end of that conversation with the sales rep can facilitate an easier transition between this is what this company does and this is why I would want to buy the product. This is how I buy the product. And then when they interact with sales rep, they already understand that. So the next phase is doesn't meet these qualifications. Can I do x, y and z the nurturing and the follow up then can quickly move that conversation along. Is there anyone out there you've seen that does as well? Like who do you look at your like those guys have a really dialed in? I've seen actually quite a few companies do a good job of this one that immediately comes to mind is a company that is more D to C. A lot of window companies champion windows specifically is one of those companies that does a really good job of facilitating the conversation on the front end. I know if I need window replacement, I know that I'm probably going to be a good fit as a homeowner as a as a consumer. If I need window replacement, I know that I'm probably going to be able to have a decent conversation, get a good quote. If I go to champion window, then I have to go and find them. Right. So if they don't have an ad that's specifically targeting me, then I go online and then I begin to search. There's ways that you can out strategize your competitors instead of just outspending them. There's a lot of ways that you can interact with your audience. Once I get to champion windows, then it's a very clear nurture, a nurture path that I'm going to go down. I know that I'm going to get a couple calls. I actually did this recently and I got a call every single day. I never responded just to see how many calls I would get. I got a call every day for two weeks. They called you on the phone. They called me. They called me on the phone. I think it was a local dealer. They sold champion windows. I had filled out the form on champion windows.com and then I was it was it was that many interactions. So they were able to stay up with me. So I knew, hey, you know, this, I need a window replacement. I'm going to, I'm going to reach out to this company and then they directly interacted with me. So that's one way that, you know, whether it's an ad, whether it's a programmatic advertising method or whether it's direct traffic or whatever it would be, they're going to get in front of me and then they're going to, they're going to nurture that conversation for a long time. You know, also, I think up here is Lee Filter, who's like, you can make an argument. It's not really a building product. But like, my goodness, like they're so dialed in.  Just on the significant like just on Google ads. It's like, I think it's in the millions. Don't quote me on that, but I'm pretty sure it's like an absurd amount of money. I had a buddy that used to work for them years ago and it was like, yeah, I'm meeting every day with people that have filled out a form online. And if you go just look at the sophistication level of how leads come into their site, are they target people online? And then they convert that into a conversation or a meeting request. It's so smart. I think that that's where there's a ton of opportunity. I look at that and I'm like, okay, it'd be a really interesting exercise to go to every manufacturer out there and go, okay, how long does it take for our team to reach out to somebody that reaches out to us? Because time is money. It's like, I think about Steve, you ever like been on a zoom call? Yeah.   And it's like, oh, my gosh, that person showed up early. But then you're a minute or two late and you're like, where in the world is that person? Like that's what you start to think you won't say it because you're like, it's only two minutes. But it's kind of like that, like we're just like, it has to be instantaneous. I agree. You said something that's important. And this is related. So I think number one way shared goals and KPIs, I think that's really important. But in your interaction with Lee Filter, I think the second area that companies can converge sales and marketing departments effectively is in co creation of content and resources. Hear me out on this one. I think that's something that a lot of manufacturers will will miss is the sales team will create perhaps their own materials, and it won't be an alignment with branding. So the message can be off. But marketing isn't fully utilizing that sales information. So when you have alignment with goals and KPIs, the construction that the user journey then can become clear, like this is the path that we want them to take someone who's who's needs Lee filters products, someone who needs champion windows products is going to go down this journey, right? You haven't built out the personas, you build out the user journey mapping, all of those different elements, or customer journey mapping. And then when you craft them, the conversation needs to be between the marketing department and the sales team to co create the content. Because if you can meet the pain points that the sales team has with all of their conversations, right? And then you align that with what they're interacting with at the front end of the conversation. Then you're going to have a really success. You're going to have a lot more work done before they ever get on the call. What you're getting out here is self serve. Like we're like the more someone can self serve themselves around content and information, the closer that person is going to get on their own to buying. Like if you have to convince a prospect to purchase, there's clearly an opportunity for your marketing and sales to get better alignment because there's those questions are probably coming up in the field or in meetings or whatever it might be, right? So, Steve, what is the third and final thing that you see? I think one of the perhaps biggest aspects that marketing departments have problems with sales teams on is data and the collection of data. So marketing teams have a lot of problems with how sales teams either input data, the collection of data. There's very few companies that I have interacted with that collect data from their sales department in a really effective way that marketing can go and build campaigns off of. So I think the use, the collaboration and the use of technology and building a plan, having training around that within your organization, whether you have 10 reps, whether you have one rep, whether you have 100 reps, right? All over the US, whether they're territorial or whether they have a very geocentric focus, training around how to leverage the technology that you're utilizing is going to drastically increase the ROI that you have off of the expense. If you're spending a lot of money on Salesforce, you're spending a lot of money on HubSpot and you're not leveraging the data that you're collecting effectively, then the cost of that software goes up significantly and you're not getting the ROI that you could. But when your marketing team is able to take data from the sales team, when the technology is utilized effectively and build campaigns directly off of that, then that's one ways that's one way that content is created by both the marketing and sales teams. So they may not even have to interact on the content as long as marketing has data that they can use. The sales team has to input the data, right? A CRM marketing automation tool only knows what you tell it. And oftentimes that's through online interactions or via the sales team. So I find that there's this this vast quantity of insightful data that marketing teams can use to create campaigns from existing in the brains of the sales reps. So a company has to be very intentional about collaborating together and getting those teams together in a way that the marketing team can then mine that that information and actually pay that forward, right? Create campaigns that are going to be effective from it. Steve, man, thank you for joining me on the show today and talking about this. Like I said, this is the word of 2023 is the convergence of marketing and sales. And I think we're going to see more and more of that. And your last point about data I think is critical because as companies advance and as these big platforms like Google restrict more and more data access to the company or the user, the more the organizations are going to have to rely on their own proprietary data to be successful in their marketing and sales efforts. So it's very cool. I agree, Zach. And I think one thing that executive teams and leaders of manufacturers and building material manufacturers should be looking at is how effectively can I integrate my marketing team with my sales team? Vinvio, more and more we live in that centric location in between those two teams. And we're I think the way that our team is thinking in the way that we're ideating as a company is how can we exist between the two departments and help them be successful? I think to for too long in the building space, you have digital marketing over here and you have the sales team over here. That that has changed. And I think the reason that it has changed is because the audience wants a really cohesive experience. I want to be able to interact online. I want to be able to use a visualizer. I want to be able to use a, you know, a calculator and then talk to a rep and have a synchronized conversation. And that makes an impact on me that I want to know that that brand has crafted that experience specifically for me as an architect, as a builder, as a homeowner. So I think for companies to win in 2023, it's not it's having a good user experience is not a choice anymore. Having a great user experience and digital presence is totally a choice. You can totally choose to have a great digital presence. But having a good one is absolutely necessary. And I think the success that a manufacturer can experience organizational impact revenue impact is substantial when they can successfully bring their marketing and sales teams together. Steve man, thank you again for coming to show and for our listeners. If you enjoyed this episode, check us out at bambio.com slash podcast to subscribing at more till next time. I'm Zach Williams.


Just got out of the ocean Water in my ears, okay I didn't do a live last night because I was waiting for some porky pig guys to show up who were bringing me 10 pounds of pork and They ended up getting here really late. I didn't want to be in the middle of a live. Well, I anyway And then I just did other stuff and went to sleep. So I'm doing one this morning And because I did think of something to say so I might as well say it first I have a few stories to tell the other day a young child and This was a few children. I'm often spend my time around children So one young child said as they were they were talking about numbers and one one kid said 30 is much more than 13 and another kid looked and said 30 is not more than 30 and the other kid said no, I said 30 is more than 13 Not 30 and then the other kid said no, you said 30 is more than 30 You said 30 is more than 30 and the other kid's like no I said 30 is more than 13. Why would I say the other thing? No, I heard you. I heard you. All right and now for that Now the other day I put up a video of me putting this this kayak blank together to make a mold And I do occasionally Look at comments and I pretty much always regret it Anyway, I'm and I'm sure there are some good comments in there But I saw a lot of comments responding to what I did very kind of like I don't want to say very negatively but kind of like jamie. You're not doing this right at all It's not gonna work. You're just not doing it, right? Like a lot of comments comments after comment armchair warriors saying jamie You don't you clearly don't know what you're doing because all these other videos I've seen did it differently and now you're just not doing it the same as them You know And now I'm sure some of those comments were People who just you know, haven't seen what I've done before So maybe they don't know but a lot of them are from people who've been watching my channel for a while and they know That I'm not doing what everyone else does. I never do what everyone else does I mean occasionally I do but generally when I'm making something I'm not I'm not following some set of instructions. I'm following my own set of instructions and I'm doing something different So that's that's point one that makes all those comments just just ridiculous and make no sense. And the other thing is I keep getting good results in all the in a lot of stuff. I do right So just sit there and presume I'm just doing something completely moronic And just like jamie that doesn't make any sense at all what you're doing Doesn't make any sense at all. Why would you do that? kind of weird Okay, let's put that one aside a little while ago I made a video talking about how you know Men and women are having all these these problems getting along today. It's actually a huge problem the more I think about it And the more I see what's going on. It just seems like it's a bigger and bigger problem because we're like You know without families no raising kids and it's just all these problems and I was talking about how this this feminist thing that's going on is always uh Trying to say that men are oppressing women And I I said oppress several times in a row and at some point I was mumbling a little And some guy responds with this huge long comment and I I didn't read it all I have to admit But I read the first line of it and it was enough to make me not want to read the whole thing and he's like What you think women think men are just trying to impress Then what's the wrong with that? What's wrong with that?  It makes no sense at all and I'm just thinking Well, obviously I said oppress Not impress, but if you're speaking quickly Impress oppress it sounds pretty much the same So you have to take it out of context and understand Like which word would make sense? As opposed to just presuming the stupidest right thing, right? Okay Here's another story. I was talking to this guy recently Uh about moving off grid because you know I do all this off grid stuff So he sends me a message and we get into conversation. He's saying all the stuff about yeah One of the grid I want to do all the stuff and blah blah. He's going on and on I'm like wow And then he comes around to what often happens to Yeah, but I can't do it I'm like, why can't you do it? He's like well, I I couldn't take the loneliness and the isolation Because I live in a city surrounded by a million people and I already have zero friends So if I went and moved somewhere out in the wilderness, it would be even worse I'm just thinking wait a minute How are you going to get fewer than zero friends?  They all involve people Jumping to conclusions Based on their own bias based on what they've predetermined based on what they think Without actually seeing what's there So a kid says 30 is much more than 13 And another kid decides I think you're stupid.   It's just running our civilization into the ground Um And you know a lot of people for a lot of people this is not going to change That's just how they're going to live their life forever and and that's it But for all the adventures adventure builders out there and me include it because I know I've had the tendency I've caught myself doing this before For all the adventure builders it's important to pay attention to when you're when you're Just observing any any scenario like dealing with a person or just observing anything anything going on It's important to look at what's actually there And not just bring your own idea and smush that onto what's there and decide that you already know what's there Without actually observing it like have actual awareness And put aside all those biases it really makes for a better life Especially if you're trying to accomplish anything if you're trying to actually accomplish stuff It really helps to have good information.  Anyway, that's what I was going to talk about and that's what I've talked about now I'm probably not going to be here for that long because I got stuff to do today. Um Let's see what you guys are doing. There's probably not that many people here because It's a unusual time from doing this. Oh, come on tablet. Stop being weird Okay, mr. Landfill mr. Landfill. How are you always here? That's great Uh, classic dude Mike says can you shut off comments? I could shut off comments Um, I did for a while actually Uh, but I just I just leave. I don't know people can go comment their comments And uh, I don't know. I just don't pay attention to it. Oh god. I just pushed something That totally what what the hell did I just push? No Okay, whatever right now my comments are going sideways the whole screen is sideways and What the heck? Okay, luckily I can read sideways So i'm just gonna ignore it. Uh, I just finished building my new pc. What are you doing with your new pc? Are you uh, is it for gaming? You play video games And what okay, I'm gonna figure out what what I just did to this screen that totally turned to sideways Okay, I have no idea What's that button do? Oh my gosh, I don't want to know Are you sure? No Well, I've done all kinds of weird stuff. Okay youtube keeps switching all the buttons and I don't know how this thing works anymore. Anyway Some say bias is a must without it. There is no true dedication Well, you can See now now you're just mixing terms you can observe things without bias That doesn't mean you have to do whatever you're told like you can have bias in your own decisions and your own actions and all that Um, but when you're actually trying to get to the truth you have to put bias aside Or else you you can't see you can't see anything right? You can't see what's actually there if you're looking through Through this predetermined filter where you've already decided what is true and what isn't so I think you're I think you're mixing terms there Let's see one bitter reason to listen and Be curious is to be able to argue Uh against it later The the kayak is coming along amazingly.  Let me just explain what I'm doing with my kayak The kayak the wood kayak that I'm making is the blank for a mold Does not matter how heavy the plywood is it does not matter what happens inside it All that matters is that the outside is the correct shape And then I'm going to put fire. Well, I'm going to wax the crap out of it Then I'm going to put fiberglass on that One fiberglass thing on the bottom one fiberglass thing on the top and you know take those off do separately obviously But then that will make the bottom of the kayak and top of the kayak So that's what's going on with the kayak for everyone who didn't understand How I was making it I thought I said that in the first video, but I don't know people might not have been paying attention um Worst case your views Are broadened your your views are broadened and improved your viewers are broadened and broadened and improved Anyway, boomer. What's boomer Toe polar shift just happened. What's a toe polar shift? Are there toes in the polar something? Do I need to know about this polar shift is going on? What is a toe polar shift? This this has got to be a typo, right? Because like I have toes and my toes don't seem to have changed Sideways Jamie. All right How do how do I fix this this sideways situation here? I have no idea what I pushed that has made the screen get weird Oh god. No, that's not what I want to do.  Oh, I don't even know. I don't know what's going on here. So I'm I'm actually sideways to you guys too Yeah, I don't okay. So youtube keeps changing the Buttons and now I've I didn't even know it does this and now Do I have to turn this this way is that? Orientation is locked Rotate device back. Oh, it's telling me to turn it back to put me sideways. What the I have no idea why it's doing this Okay, well Maybe it's a good thing that I'm not YouTube seriously what is going on here? Is this something they're they're testing out that's broken or have I just broken it? Yeah, I have no idea how to get this back the buttons that were down here before I guess I accidentally pushed Okay, whatever I think I'm gonna get off here in a minute and go Do some other stuff. Anyway, stop standing on the wall. No fairying defying gravity. Oh, it's for my 3d printer your new computer That's awesome. All right for everyone who's watching this and Doesn't know what's going on and why why I'm on the this side of the thing why I'm sideways I don't know either just pretend gravity is crooked. I'm on another planet. I'm on the side of the planet or something Uh, turn the phone. Yeah, it's not a phone tablet. I turned it and it's telling me To turn it back orientation is locked rotate device back. Am I Am I in the correct orientation now though? Oh god The three finger salute can fix all computer issues. I thought it was the one finger salute. Is there a Okay, let's see I don't know if this is better MSI board Okay, I have no idea that was just a bunch of oh this you're telling me what's in your computer I don't know what any of that stuff is because I haven't put a computer together in a while Three two gigabytes of ram one terabyte drive. This doesn't seem that that's souped up, man that's um Still pretty good. Where uh the polar shift not tow. So what is this polar shift that's gone on? I don't know Hey, man. Love the new kayak keep missing your live feeds raw feed. Hey, what's going on, man? Uh, it worked before you broke it. If this this did work Before I broke it, but I there's no control. I'll delete on this tablet. Um Yeah, I don't it the funny thing is it is actually telling me To turn this oh my god. I don't know what's going on here All right, there's some there's some buttons on the side here Wait, what does it say? Wait settings. No, that just asked me if I want to share it Um, does that do anything? Oh, whoa ignore this. Oh my gosh, it fixed it Oh All right, so I I don't know what's going on with this thing now, but I think it's back to to normal now Yeah Have one of your kids fix it. Oh, yeah No, seriously, I think that was that was like I don't I don't think that was supposed to do that at all Glad you got grounded finally You know what I did as I pushed a thing that that kicked me out of here And then when I came back it was fixed. So I don't even know what was going on. Anyway I'm gonna go have breakfast and do some Dim some wood stuff in a minute. Is anyone have any The last minute questions or comments before I get out of here Get one of your kids to fix it. My kid don't spend all their time On computers and tablets. So I don't think they could fix it any what any better than I could Bon appetit What is your age? My age I'm 48 and like a half. Yeah, 48 and a half last I checked Grab glad to see you Jamie get exercise. I don't like your name. I was just getting exercise That's why I was had water in my ears when I came on I did a whole bunch of running and jumping around and stuff, you know with my weight vest on And then I got soaked through a sweat. So I jumped in the ocean Did a bit of swimming. Yeah, I liked you standing on the wall better Classic dude, Mike. I know myself back on the wall I'm not even going to try to push any of these buttons because I don't know what they do Camera settings, maybe I haven't I just literally have no idea what I what I pushed that that put me sideways Yeah, it's like I was trying to just get the comments to show up Okay, push that and then something something popped up that I don't think was supposed to pop up And you know, you know when you're when you go to Click on something just as another thing pops up and you end up clicking on that thing that pops up And it's like it was only there for a split second before you clicked on it So you didn't even see what it was and you're just like, ah, what just happened Yeah, that's that's what just happened there when it turned me on my side Do you have uh, do you have any new builds you're planning? um Well, I just put stairs in I gotta make a video about that and I think I'm gonna Start building the second floor floorboards. I want to put the floorboards in floorboards are not totally dry, but um I want to I want to make the freaking floor I think they're dry enough. They're still going to shrink a little and I'll have to do it adjustment in a couple months, but Yeah, and I pulled out my planer. I have this like huge old heavy cast iron planer That I got out and it needs you know, it needs a bit of love because it's old But it's like, you know at like a heavy duty cast iron like it's It's got it's got all the important parts that are that are in good shape.  Yeah, I want to make a campground, but that has cabins not just for tents Um tents too, but you know, I want to have cabins So I'm kind of I haven't Oh start raining I haven't started directly working on that yet But I'm working on things that make that possible It's funny when you live off grid, it's like Like every like not everything but a lot of times if I want to do something particularly that bigger project like build a campground I need to build a loading dock So I can get some materials and I need to build a path to the to the loading dock so I can build the loading dock and actually get there and then I don't know. There's a few other things and I got to clear out some spot and make a path in and do a bunch of other stuff And yeah, it's just like this whole series of things before it gets to the point where it's like, okay Now I can make a concrete floor and start building walls Like like once I get to the point where I'm actually constructing the building It's already like 90 of the work is done. Um, so yeah, I am on the I'm in the I'm in the works on that Um, what else is going on here? Well, this this kayak thing Um, I'm waiting. I'm currently waiting for The spackle. What do you call it? The wood filler to totally dry because I put some pretty thick wood filler up in the front and the back Everything else seems to be hard But the front and the back like I really filled in those corners and I want that to dry before I I do anything else But that seems to be going very well I don't want to rush it because it's going to be the blank for a mold So I want to make sure I do a really really good job at it because you know, I could theoretically make like a thousand from this thing So I want to I don't want to rush it. I want to take my time and make sure I do a really good job on that Um, let's see Oh when When are people coming to visit you? May the week of may 3rd I think it was a friday or something. I don't know. It's a weekday So the weekend before the week of may 3rd then the week of may 3rd and then the weekend after that If anyone wants to come for the adventure builder meeting I'm going to have accommodations for people to stay nothing nothing fancy no five stars or anything but uh If we're lucky, I'll I'll have something set up at this campground Um, but if not, I have other spots So people people will have a spot this a dry place to sleep Okay, I can guarantee a dry place to sleep and a place to make food And we'll we'll probably like cook food on a on a big fire somewhere like who sausages on a stick Oh Or something. I know Well, we'll have fun And we'll get involved in some kind of fun projects Uh, let's see. I hope you're having an awesome day. I'm 90 Days completely alcohol and nicotine free today life feels awesome. That is excellent, dude Nice work. Yeah, stay off that stuff. I never got into that stuff So I never had any of the problems with it, but uh, I've known a lot of people who got Into drinking and smoking and various other things and yeah, it becomes like a really It just becomes like a focus of your life, you know, it takes so much time and energy So that's super cool. You got off that stuff. That's great, man Keep up the good work. Do you still use your back? Back massage Roller you made. Yes. I occasionally do so. I have this board I don't know.  Oh man, it gets some knots out. I I use it After I lift a lot of heavy stuff like if I go spend four hours carrying wood out of the jungle I'll I'll go on it for a minute and just you know loosen up some knots Yeah, it's pretty useful actually Well, will you in the future have 1080p or higher would be great for future generations Well, you in the future have 1080p or higher. Are you asking like like will my my videos have High resolution. I think I'm uploading my videos in In pretty high resolution. I thought it was 1080p, but I don't know off the double check Maybe I changed my camera settings or something But they should be high res I don't know I don't even know if future generations are to watch this anyway. We'll see Not that many people in our current generation watch my videos. Uh, I mean some people some people do. I mean, I shouldn't say that like Historically speaking Having an audience of several thousand people is pretty pretty impressive. That's like freaking amazing, right? It's just you know today a person can have an audience of like 20 million people just because the way the internet is so It's always always good to put things into perspective that way and be like wait a minute They're like like five to ten thousand people who like routinely pay attention to what I'm saying. That's You know, that's a lot of influence Oh, here's you know right beside my head um I envy people not wrapped up in crypto right now Real life wins every time. I just can't ignore the easy The easy dough got any bitcoin jamie. I have a little I have a little bit The camera angle was very jamie headroom. I could just I could just turn sideways for a while. Is that better? He is it, uh, he is very next generation max headroom Max headroom. Half the people here don't even know what that is now um Is all your boat motors brushed motors? I think you mean are they uh, yeah all my all my boat motors are brushed motors I've I had a brushless motor I think I've only had one And it lasted six months and then the electronics that ran the motor Stopped working so the whole thing stopped working and I was like I'll screw this Like it's much easier to replace brushes than it is to replace the electronics that run a brushless motor, you know So I've just been going with brush motors Not that I have anything huge against brushless motors. It's just yeah, it's just the electronic complications like Brush motor is a mechanical solution brushless motor is an electronic solution And just electronic solutions at least the way we're doing electronics today. They're very delicate They break easily Often you can't repair them because it's just all these little little microcontrollers like integrated circuit things that I mean unless you have the exact things to put in there It's not like you can just Come up with something But if a brush if I have a brush motor and the brushes wear out Uh, I can go into my thing of brushes and find one that's a Either the right size or a little bigger and you'll carve it down, you know, I can make it work again Hasta hasta luego senior constructor adventero. I actually understood that Basically uh, see you later senior construction adventurer What cad cam do you use to make 3d prints? What let's see I use to do 3d print wait Okay, I have solid works like a really old version of solid works like solid works 2009. I think and to get it to work I had to set the date on that computer to be 2011 because when it was 2024 The solid works is like this is expired. You can't use it anymore. And I'm like that's you man. Come on So that computer never goes online So it doesn't get its date corrected or anything So it is it is living in 2011 with solid works 2009 And I also use Auto cad 2005 Um and both of them work fine, you know, it depends it depends what I'm what I'm doing I'll use one for certain things and the other for other things and then For slicing, you know slicing for the 3d printer. I use prusa slicer And that was because Uh, my computer might not my computer my 3d printer came with cura And it was an old version of cura And I wanted some of the features of the newer cura. So I went to upgrade but it's like no your computer's too old your operating system is not compatible And I was like, oh come on. Give me a break. So newer cura would not work but Prusa slicer totally works fine. Plus. I saw a whole bunch of people recommending it online And yeah, I've been totally happy with it works does all the stuff I needed to do so Solid works auto cad and prusa slicer Although I would a bunch of people have been recommending fusion 360 So maybe I'll maybe I'll look into that at some point. I hear there's a there's a free version They can use under certain circumstances. I don't know But I don't know right now my old crappy program. So you're going fine How is the skybeer aka your rainwater collection system doing well the skybeer is this right here Um, you know, it's got a thing up here that empties in here and at the bottom of this Is a filter and then that goes into this keg and then it has like a you know a Thing down there that Barely keeps up with what we drink when it gets hot When it's not hot It keeps up no problem But it's been hot and I've been doing a lot of work and I'm drinking like gallons of water every day And it's not really keeping up. So Uh, I started drinking. I mean some water I just drank straight from the from from the rain thing unfiltered and it's always been fine and the rain collection comes off about A third of my roof, which is a pretty huge area goes down a pipe and then it goes into a concrete water tank over there And then there's you know a little Spigot outside and that's where all my water is actually I don't I don't have water plumbed to inside Someone's gonna say why don't you do that? Because I just don't feel like it I like I like going outside to get the water for a few reasons One I like going outside Because I live in this beautiful environment I don't need to you know if I lived in some place where the weather wasn't so nice I would want I would want the pipes coming inside so I didn't get the water inside. I don't have to go outside to get it but It's beautiful outside. I like I like having a reason to go get some water and come back in So like for instance with this thing I'll take a jug go out fill it up come back in Get some nice fresh air I mean it's fresh air in here anyway And then I also have like a nozzle that I attached to it for a shower And it's nice outside. So I just have showers outside and I live on an island by myself Right like no one's around like privacy is not an issue Yeah, I just I just like it No, let's see Where'd we go Is the ray electric outboard still running? I want one it is still running. Yeah Um, I got that thing. This is this. This is the outboard motor that's on the tiger sharp slicer right now And when I got it it had already been very used And it sat in some guy's shed for years And then a guy I know bought it And he never used it. So it sat like in his shed for several years and it had like dirt all over it It was like half buried in mud When I got it But I cleaned it up You know ripped out all the electronic stuff that was long dead Um, all I was interested in was the motor and you know the the shaft and the gear and the propeller Just the mechanical parts, right? Um, the motor was non functioning at the time. However, it was just because Something was rubbing inside the motor and just preventing it from turning So when I popped off the top I just had to I just had to make sure it stayed up like half a millimeter So I put a little piece of wire in there before I put the top back on and that has been working perfectly ever since then Uh, I I did have to change the brushes one time But other than that, uh, everything's working great with it. Yeah, works great They're support. Oh, I also changed the What's it the The rubber seal at the bottom Because it was leaking oil, you know out Behind the propeller. So I got replacement Uh rubber seals for that And those kind of outboards are not my favorite thing because they rely on rubber seals to keep oil in they lubricate the gears and everything I kind of like the long tail motors more Because there's less stuff to go wrong But I got this thing almost for free. So and it's working. So until it stops working. I'm gonna keep using it On shape is great is oh, I think you mean a great Someone keeps sending me message. Stop sending me messages right now On shape is great free tool for designing 3d parts On shape is it? What does on shape do is someone I feel like someone mentioned this to me before and there was some reason I didn't like it What is on shape anyway, nice fix. Thanks black water boys. Rolfy. That's Rolfy, right? Please say hello to the shana for me. You you can you can say hello to Um, all right, I think I'm at the end of comments here Yeah, looks like I'm at the end of comments. So I hope everyone has an excellent morning or afternoon or day or whatever you got wherever you are and I'm gonna go eat some breakfast and I'm gonna work on some stuff Be safe everyone. Mr. Landfill says you be safe too, Mr. Landfill And don't don't forget to like yourself and thumbs up yourself. Whatever that means I'm getting out of here. Oh good day, Mike. Catch you later, man All right, are you sure you want to stop streaming? Yes


and I want to encourage you to stop behaving yourself.  I'm not accepting that anymore because my acceptance of that all my life has robbed me of being who I am, have robbed me of happiness and fulfillment and self-expression and so on.


The next question that we want to address is how many such packets should we send at a time? So, let's take a pause here and Consider this question. Okay. There is a sender at one end of the network There is the receiver at the other end of the network Now how many packets should the sender send at a time before the sender waits for the acrolegement to come back? At one extreme you can send one packet wait for the acrolegement Then send the next packet wait for the acrolegement At another extreme you might be able to send hundreds of packets or all the packets at the same time and Maybe some of them will reach some of them will not reach wait for the acknowledgement and so on so what is a systematic way of Slowly increasing the number of packets that can be sent along the pipe Take a moment to think about this and when you're ready, then we can move on after the reflections part Okay So some of you may have thought that it would be useful to Send a number of packets and if the acrolegments don't come back then we reduce the number of packets Others may have thought that we should be a little conservative We should send a few packets first and if the acrolegments reach then we can send a few more packets and so on Both these ideas are correct. Actually what TCP does is a mix of both of them. There are many variants of TCP In one of the variants essentially what it does is it starts with one packet If the acknowledgement for that packet is received back in time the next round it sends twice the number of packets Once again if the acknowledgement is received back in time in the next round it sends twice the number of packets So in that sense it grows Exponentially up to a certain point Now obviously it cannot keep on growing exponentially forever. So there is a threshold So this threshold is in technical terms called the slow start threshold and so up to that number of packets It grows exponentially and then after that it sends one extra packet in each cycle So for example If in the first round you send one, in the next round you send two, in the next round you send four, in the next round you send eight And if eight is the threshold After eight in the next round you send nine, in the next round you send ten, in the next round you send twelve And you go on with this process till either you have finished the transmission Or at some point some acknowledgement does not come back within the expected time How does TCP know how much time to wait for the acknowledgement? That again is a new concept which is called the retransmission timeout So at this point we can just think of it as a predetermined time that TCP waits for the acknowledgement to come back If the acknowledgement does not come back in time then once again it starts, it drops the values And it starts again from a smaller value of number of packets to be sent So in this manner what TCP tries to do is it tries to utilize the network bandwidth optimally in sending the packets from the sender to the receiver So to summarize We have the three steps in the entire process One is the connection setup where there is a connection which is established between the sender and the receiver Then there is the data transmission Within the data transmission we have this notion of increasing the number of packets by doubling them up to a certain threshold And then increasing them linearly till the entire transmission is complete And then after the transmission is complete there is the idea of tearing down the connection or terminating the connection So that the sender and receiver, those ports and the sender and the receiver are now free to be used for other connections So this is the way in which TCP ensures that packets are delivered reliably and without errors or without loss Such applications, so there are a number of applications that use TCP as the underlying thing In any application where the loss of some information would be crucial would typically be built on TCP


I hear Thomas right behind us. I do not want to look back Okay. Oh, we actually have some weight. How is he going over the rail? Yeah, what is up you guys so I was on roblox I was scrolling through these games and I found this Thomas exe game seemed like fun That's what it's about it says after putting Thomas in jail for a week You let him out because he learned his lesson or saw you think you went to go clean the tunnel because the tunnel needed cleaning after a While when you were cleaning the tunnel and you hear a sound. Yeah, if you did not already know, it's Thomas again You messed up again and the only way out is to run So it seems like we're trapped in a tunnel and the only way out is to escape Thomas or he will run us over if we don't All right, so let's go jump straight into the game. Oh, and here we are. Oh All right, here's the tunnel.  He is getting closer. We're trapped. Oh We got away for this train to get the heck out of the way move train How ironic I'm waiting for a train to get out of my way because I'm gonna get squished by a train. Oh Man, what are the odds? Okay. Oh, what?  You must have sacrificed them. All right, whatever. Let's keep on going our objective is to not get crushed by Thomas Train Okay. Oh my god, bro. He is creeping yo, right? Oh be careful with the fire All right, and they say something about the map being a Gary's mod map You guys know what Gary's mod is. It's a pretty awesome game. Oh, come on. Go Dude, he is getting closer. Oh My god, why is it so dark? Oh Like there's an opening in the wall move All right, let's keep on going.  Oh What you were disconnected you were kicked from this game. Don't wake up the alien Brother alien was passed out. All right, so you're not supposed to touch the alien All right, whatever you do did not touch the alien or look at the alien or touch the goo I think that's what kills you All right. Oh, dude, I hear Thomas right behind us. I Don't not want to look back Okay. Oh, we actually have some weight. How is he going over the rail? Oh No, bro, wait. Oh, dude. It was a it was a fake It was a phony. Oh No, now Thomas is actually right on us. Oh This is not looking good Dude, I see a shadow. What? It's like a spiral. What is this?  We're dead. Oh Come on. No, we find and fall for that fake Thomas back there. We would have definitely made it Please don't get me. Please don't get me Thomas. Sorry. Oh, we're dead. How are we still alive? How we still alive?   Don't touch the red barrel You kidding me? You can't touch anything in this game. Okay, so I've managed to get some distance from Thomas and Let's try not to touch the red barrels because they do kill you. Oh No, dude, there's so many of them This is insane. This is madness, man I don't know what to trust what I can touch him would I cannot touch in this game? All right, there you go. Oh my god. No No, they're trying their hardest to get me killed out here. Oh I see a train Yes, maybe that's the way out. Oh, it's right behind the still Wait, do I go left I think I have to go left dude. There's a train coming. No, am I gonna make it? Yes, I barely made it. Wow. Oh My god, how did he wait? What what? What? Oh My god, I couldn't go Now I'm Thomas is closer to us now. Great. I see the lights. Okay, maybe This is the way And once we reach that light we escape hopefully. Oh Not again, dude, that's You got to stop doing that. I mean, it's funny because he got me again. I Did not expect it for him to go out twice What oh my god Okay, whatever. Oh my god, yo, this is trippy. This is pretty cool See you later Thomas. Oh, why did I stop? Oh, no, that's not good. Yo, this is pretty cool Okay, maybe the light signifies the end of the tunnel. We made it We finally made it out of there Yes, oh He needs some milk bro. What happened to Thomas? The grass didn't him What the heck is going on in this place? Oh Man, all right. Well, that's what you get Thomas for trying to kill me man. Oh, no reverse card, huh? Okay, well, I guess that's pretty much it for this game. Let's go check out another Thomas the train game All right, so this one is Thomas the tank engine shed 17 I'm not sure if this is the game. It might just be like a little scenery of shed 17 If you know what shed 17 is it's like a Thomas tank engine scary story. Let's check it out It might be cool. All right, here we are. Oh my god Dude, I totally remember that if you have seen the episode shed 17 You know what is going on out here to look at these Thomas the trains yo They look pretty quick and scary. All right. Oh shed 17. That's going here Dude, this is crazy. It's exactly like the episode This is a little way too similar man. They outdid themselves. All right. This is pretty neat Oh, this is when Thomas finds out the truth. Oh poor Thomas and he's like man If you haven't seen this episode, you got to check it out I actually did a reaction to it so you can find it on my channel. You're totally gonna get freaked out by this thing All right, so not an actual game. It's like a little cutscene from the episode and some people join me. Hello, real RG Hi, let's say what's up to them real quick. Yo, sup man. What you guys doing out here? You guys are stalking me man No, I'm just kidding. Yo, what's up guys? All right, and I did find the third game Let's go check out the third game. All right, so I did find this other game It just appears to be a showcase of Tom XC. Oh, man, we got SCP 87 in the background. Dude, that thing looks terrifying Oh, man.  Oh, that is creepy. Hey, what's up, man? All right, so that is it you guys I couldn't find any more cool games based on Thomas XC. They were all pretty trash. No offense to the creators All right you guys well that was Thomas Tank Engine in Roblox If you guys enjoyed the video make sure to slap the like button if you're new around here Make sure to subscribe and turn that notification bell on.  He's definitely gonna kill us Oh, yeah, and by the way, I will start livestreaming next week back to my old schedule, which would be on Tuesdays So that should be fun. And yeah, that is it. I'll see you on the next one. Yay


Just three months ago, this land was not utilized by people. It had weeds so high you couldn't walk through it. And today it's a thriving, abundant garden where black, indigenous, and people of color can come together and grow community and grow food and grow medicine. The community garden started in my dreams a few years ago, and I was finally able to realize that a couple of months ago when we broke ground on this property. The BIPOC Community Garden is a small garden that I've put in, kind of right in my side yard. And it's a place for the BIPOC community in my area to come and be able to garden. Most of the beds are communal beds, so we're growing a lot of vegetables and herbs and folks can come in, they can help tend, they can harvest, they can make medicine. And then we have a few beds that are individually stewarded. So folks who want to have kind of the whole experience of planting the seed, planting the garden, tending it, they have the opportunity to do that here with a bed as well. We have a community herb drying shed. It houses our tool lending library, a lending library of books related to herbalism, and a library of medicine-making supplies. So if folks come to the garden and they don't have any tools or, you know, anything to make medicine with, everything is in the shed for them. It's also a place where folks can dry herbs.  And they're like, oh, I would love to have this over the winter so I could have tea. They can harvest the mint here, and then they can just take it in and put it on the drying racks. It'll dry beautifully for them, and then they can take it home and have tea for the winter. The garden is the Jane Minor BIPOC Community Medicine Garden. And it's named after an amazing herbalist and healer, Jane Minor, who was enslaved in Virginia. And in 1825, a fever epidemic swept through Virginia. And she was so skilled that she not only healed other black folks, but her enslaver enlisted her to also heal white folks as well. And because she was, you know, so adept at that and so many people got better where everywhere else folks were dying, they granted her her freedom. She didn't stop there, so she kept working as an herbalist and healer and saved up her money and was able to purchase the freedom of 16 other enslaved folks. The inspiration to create the garden was to be able to have a space where BIPOC folks could access the land. That is a really big challenge for a lot of folks nationwide, but even in my community where there isn't a lot of free land access. I also wanted to create this space to be a safe spot for BIPOC folks. So I wanted just to have like a sanctuary, an outdoor sanctuary where people can really feel like they're themselves and feel safe and be able to connect with the earth. The garden is just such an amazing place of connection. It's a place where folks can really reclaim their connection to the earth. Lots of folks have been disconnected from the land, just having a space where you can put your hands in the earth and get to understand the cycles of the plants and the seasons and how the light changes as we move through the year. That all just kind of like helps to connect you to the land, to the seasons. And I think to yourself, like your own innate rhythms that we've been disconnected from, it's also a beautiful place of community connection. So folks are coming out to garden together and then they make medicine together or go for a swim together and it just really builds these beautiful friendships. It's just a way to kind of tap into something that's bigger than yourself. Earth is the source of everything. It's our life. It's our food. It's our medicine. It's our clothing. It's our housing. And so just being able to touch that is really magical and I think brings people home to themselves. One thing that a lot of folks have mentioned, like this is just their happy space. This is a place where they can feel totally themselves and feel safe because it is a sanctuary. It's a place that was created by folks of color, for folks of color, and that we're navigating through a lot of white dominated spaces in our day-to-day life. And so it is just nice to be able to come to a space where it's just your community. It just helps us to breathe a little bit. People also are, you know, growing vegetables, so they're getting good food to eat. They're growing plants for medicine, so they're also being able to harvest and make medicine. 2020 has been such an intense year and there's been so much trauma and pain that we've all experienced and folks have really been able to come here and to just let go of that for a moment and that's such a gift. There is no community garden without community. Absolutely not. When I came here and I was like, oh, I have a yard. I could have a garden. And I was like, oh, great. I could grow this and I could grow that. And then it was just like, wait, that just feels like something's missing. Like if I have this opportunity, I want like the community to have this opportunity. And because I opened up this space for other people that also opened up the community to want to support it. So it's been like this really beautiful coming together. In just three months, it went from like six foot high overgrown brush to all of these amazing beds and really without a lot of work, we used the tarp, which was great. So we didn't have to bring in machinery to cut things down or till a bunch of times. After the tarp came up, the neighbor came in with a tractor and they tilled just once. And then I had a work party. 15 folks came out and we got all the beds made in a few hours. We planted the beds over the next couple of weeks and then we've just been kind of weeding and mulching. It's also, I think, really helpful for folks to see the scale of this, like to see, like, you know, I could totally do this in my yard as well.  I don't have to even live in the country. You can turn any plot of earth into like a beautiful abundant garden. It's just all right there. Like it's such a huge potential. I feel like, you know, we can't continue to rely on big agriculture and monocropping and like the degenerative ways of which food has grown. And I feel like there's so much potential and land that can be turned into flourishing gardens for community. Don't be intimidated. It's something that you can do just in a yard. You can do it literally in just one bed if you lived in a city. Even if you have a porch, you could just have a community garden of potted plants. There's no limit to where you could do this. You could absolutely do this anywhere. And I think it's about community, though. So make sure, like, you connect with your community, see what's needed, see what's wanted. See how a garden could serve folks and then just do it.


A useful skill for young children is comparing sizes. One way to do this is by talking about biggest and smallest. If you see some trees, you can ask your child to point to the biggest one. Then they can find the smallest one. You can do this almost anywhere. Just ask your child to find the biggest and smallest of a certain type of object. By doing this, you are helping them develop their ability to compare things.


When anxiety has made our world get really small and really shrunk it, how can we make it get bigger again by finding what feels safe? That's the topic we're going to be exploring in today's podcast. So let's dive straight in. So one of the problems with anxiety is that as it gets bigger and bigger and bigger, our world gets smaller and smaller and smaller. And how this happens by is because when things make us worry, they make us scared, they make us anxious, then our natural response is obviously to avoid them. That's what we'll naturally do. If something's horrible, scary, makes us feel bad, we're going to try to do less of that thing or go less to that place or spend less time with that person, whatever it might be. And each time we avoid that thing, our brain goes, oh, thank heavens we didn't do that or the terrible things would have happened. And the lack of exposure to that thing means that our brain doesn't get told, oh, actually, no, it was okay. And so then our well gets a bit smaller. And then the next time something else is a little bit scary, perhaps a little bit more into the world that we're still accessing at the moment. And something begins to feel a bit more fearful. Then we go, I'm actually going to kind of keep away from that thing, because that doesn't feel quite right now either. And our well gets smaller and smaller and smaller. So we see this all the time with kids who are really struggling to attend school, who perhaps start off by, I don't know, one time, putting their hand up in class and not knowing the answer and stumbling over the answer a little bit. And then they become fearful of putting their hand up in class in case they get called on and they don't know the answer again. And they're worried that their friends might like laugh at them, for example. And then perhaps they, so they stop putting their hand up, they stop doing that. They avoid that, that well gets a little bit smaller, they no longer putting their hand up in class. But then perhaps after a while they're so, you know, become more worried that, well, you know, maybe I won't actually share my point of view in a group task because I might be wrong and people might laugh at me. And if I don't do that, then I'll be safe. And so they stop participating in the group task. And then maybe after a while just going to class feels a bit too scary. And so they stopped doing that. And what can happen is that we can go from sort of a smallish trigger or kind of one thing and just gradually over time, the things that make us anxious and things that feel impossible to us become more and more and more. And we can end up in a situation where we have not uncommonly young people who will not leave the house or will barely leave their room, for example. This doesn't just happen with young people, happens with adults too. And I'm certainly one of those adults who has spent of my adult life many weeks kind of imprisoned at home, unable to take a step over the doorstep because the world has felt too big and scary. So how do we get over that? How do we start to make our world feel a little bit bigger? And I want to look at this from a positive proactive, gentle point of view because one of the issues with lots and lots of approaches to overcoming anxiety is they do often involve like directly tackling the tough stuff and saying, for example, our world's got scary because we're not doing that thing that scares us. But maybe it'll be OK. So let's maybe have like graduated exposure to it and then it'll be neutral or positive. And it tells our brain it's OK. And then we feel more able to do it. So for example, having a plan and putting our hand up in class and seeing what happens. And that can work really well. There's really, really good evidence for it. The problem is that if our anxiety, if our fear, if our worry is not irrational, if it's about something that's actually unpleasant, uncomfortable, scary, likely to go wrong for us, then trying to have exposure to that thing is actually going to kind of cause more trauma and more challenge. So we just need to be thinking is, you know, graduated exposure, anxiety, lack of ladder, whatever way you are thinking of doing it is this likely to do more harm than good. And if we're thinking, right, well, if, for example, I take the child I care for or I'm supporting and I put them in this situation that we want them to be able to do, is it going to go well? Is it likely to go well? Or is it that actually this situation is fundamentally not really suited to them and it might do more harm than good? If that's the case or you even begin to fear that's the case, or you just like a slightly more gentle approach to start with, then instead thinking not about how do I do the scary stuff? But what does feel safe can be a gentler, warmer, kinder, more nurturing way to just begin to expand that world out in the first place. Now, what do I mean by that? What does feel safe? This is about working with the child or the adult or whoever to just stop and take a look at how their life is right now, however small it has got and just stop and getting really, really curious about. OK, so I get that there's a whole ton of stuff right now that does feel scary, that does provoke anxiety or trauma response, that there's lots of things that are hard. But but within your day to day week to week experience, which are the better bits? When, where, doing what with whom feels a little bit calmer, a little bit happier, a little bit more possible, just drilling into their normal day to day experience and just looking for the slightly better bits. Now, we got a temporary expectations here and be realistic. We're not saying one feels great because, sadly, for some people, nothing feels great right now, but there might be some slightly less bad bits. And what we're doing here, we're trying to identify points of safety. So these will be places where they feel a little bit less triggered, a little bit more calm. These will be people whom they feel that they can trust, who make them feel safe and make things feel a bit more possible. This might be activities when they begin to forget about their other worries and perhaps get into the flow that take their mind away from things or distract them or just feel good. Or this might be something as simple as times of day when the child feels that they've got more emotional energy or however they might describe that more capacity to kind of cope. So many people will manage better at the beginning of the day before they've been kind of worn down over the course of the day, kind of using up all their mental energy to deal with each situation as it arises. So a good way to do this is just to sit and explore it at a time of calm with the young person or the person you're supporting or brainstorming it for yourself and you can do it as a conversation. You can do it through play with a younger child. We might be using our toys and acting it out and role playing it with an older child. We might take something like their timetable and walk through it. And I have a really simple written tool that I use. And it just has three headings at the top. What, who, where? So what, who, where? And then for each of those headings, it's got school and home. And so you end up with six boxes. What, who, where? And for each of those, you've got it at school and you've got it at home. And then within those boxes, we are just writing what feels good, safe, happy, calm and which brainstorming any so the what, any activity, things that feel good, feel safe, feel calm, feel happy. We think about that at school. We think about it at home. We do for the where the same. We think about which places, which spaces feel calm and feel happier, feel more possible, reduce that anxiety or don't provoke it so much. Again, we do it at home. We do it at school and get really, really specific here. It might be that there's a particular little nook that feels really, really safe or a specific seat within a classroom that feels safer, for example. And then we do the who are their faces. Are there people who make the young person feel more able to do things, more able to access, more able to be and continue with their day to day life? The reason we do it for home and for school, then you could choose whatever context you want, whatever context the person has exposure to, but is to try to learn between the context so we can move between them. So, for example, if there are activities at home, which somebody felt really, really comfortable doing and they made them feel a bit calmer, a bit happier, then I'd be thinking about, well, how can I apply those within the school environment? Is it possible for them, for example, to get a bit of a brain break and an opportunity to reset participating in? I don't know. Maybe they say at home, when I'm skipping, everything else goes when I think, OK, could they do a bit of skipping? It doesn't really matter. And we should never be judgmental about what comes up here. It's about helping the young person to find their voice and to share with us what works for them. If they can't name these things, if they can't find them, then we might do this kind of through observation and just notice that better times, places, activities over a little bit of time and try to collect them and use them as our springboard. And as with all these activities, it doesn't have to be written, doesn't have to be spoken, can be done through art or play or music or drama or whatever you want, whatever way works for communicating with the person that you are working with. But the thing that we're trying to do here is just try to think when feels a little bit better. And once we've collected even a small number of ideas here, our next question is, OK, how can we do more of that? How can we take this little thing, this place, this person, this activity that feels just a bit more doable for a young person whose world is rapidly shrinking? And how can we take that knowledge here of this bit that feels more doable and use that just to expand their world out just a little bit? For example, if there were a person that they named that made things feel a bit more possible when they were with them at school, is there someone who could be brief to check in with the child regularly if they don't have the time, the capacity or the perceived skill to do that? Then they might instead just be someone who literally catches that kid's eye across the corridor every now and then. These things can make a big difference.  I notice you. You've got this. Can actually really, really help us just knowing a bit like if you're stood on a stage about to do a presentation and maybe you're not someone who likes to do that kind of thing. Just catching the eye of someone you knew in the audience, giving you a bit of a thumbs up and yeah, you've got this. You've got this would make you feel more possible to do that. And just the same way for our young people walking around school, adults who they trust and care and who they know have got their back just a head nod and a smile can give them the energy just to do the next step. So we're looking, we're looking for people, places, things that feel a bit better. And then we're thinking, how can I take that and use it elsewhere in their day? Use it to help them to manage other places, faces, activities that feel harder. It's not going to magically make them be able to do everything. But we can use it in two ways. One, to ease the anxiety in some situations that might feel hard. So for example, if they're in a place that we know they feel more challenged by, then we might introduce an activity or a person that feels safe for them to try to make that thing feel more possible. And the other thing we can do is to use our safe places, people and activities proactively. So actually thinking about regularly giving a young person access to exposure to these things that feel a little bit better, the kind of feel the emotional bucket and get us to a point of good regulation, managing, coping, able to do this. So then when they're then exposed to are the situations that feel a bit more difficult, a bit more challenging, more anxiety provoking, they're in a better place to give it their best shot. So. Binding those safer people, places, things is a, I believe, gentle away than some of the other strategies, which I do absolutely advocate for the right people at the right times for trying to make our world a little bit bigger as it's shrinking with anxiety. And a really crucial thing here is as we find that world shrinking to notice that, to realize it's happening and to be thinking proactively, what can we be doing to try and at least hold that shrinking if we can?  And we want to say, I'm not having that. I'm going to take control. We're going to do something different here. So hopefully this gives you some ideas about preventing that world from getting too, too tiny. I would love to hear how these ideas work for you. Do talk to me on the socials and let me know what else you are trying as well. I hope there were some helpful ideas in here that you felt that you could take away to use with young people or indeed adults that either yourself or those in your care. Thank you for tuning in. If you like what I'm doing, then you can support my work by sharing it. You can also support me by heading over to Patreon where for a pound a month, you can join my little community and show me that you're supporting what I'm doing, which is always incredibly kind, as well as getting early access to the stuff that I create and a little bit of a more personal response from me. And you can also support my work by inviting me to speak at your setting or your next event, which is always a pure joy for me because I love to meet you guys face to face. But until next time, that's all I have to say on that one. So over.


For such tiny creatures, bees have one of the biggest jobs in the world. Hi, I'm Katharina. And I'm Frederik. And we're using machine learning to better understand how nature works. And we're doing that by observing bees. Bees have a symbiotic relationship with nature. Plants depend on the pollination of bees, including the fruits and vegetables we eat every day. Bees and other insects are dying around the world and we do not know why. We don't want a lack of knowledge to be the reason bees continue to disappear. I thought we have to do something about it. So we built a hive monitor that uses a camera to track the bees as they come and go. Bees always return to their queen. If we observe 500 leaving the hive and only 200 returning, we can assume that there is a problem in the local ecosystem. We trained a model using TensorFlow, Google's open source machine learning framework that examines the video from each hive. But what do we do with all this data we collect? We share it with experts so they can make more informed decisions on things like when to mow lawns, where to plant trees and flowers. So bees can continue to power our ecosystem. This tech is only the first step. Us humans will have to take it from there.


Alright so look YouTube, my chat decided they wanted to do a video where I rate everybody's first unreleased song ever. So the first unreleased juice bro song everybody heard, they want me to rate it. My first unreleased song I ever heard was Chimp. Yeah I can all rate that in the comments below. Let me know what do y'all rate that. It's a first unreleased song ever heard. That's all I wanted to say. Let's get straight to it. Let's get straight to it. Hello Loki, can you hear me sir? Yeah I can hear you. Alright so what was your first ever unreleased juice bro song you've ever heard? My first ever unreleased song was Goyard Bag. Oh snap okay that's tough. Goyard Bag is straight up heat. Alright y'all that's a good unreleased like for the first time because that's a good release. I ain't gonna lie I'll tell you not to tell you because if that's your first unreleased song to have heard that's a pretty good that's a pretty good find bro. Hello. Hello I hear you. My first is actually still one of my favorites to this day not gonna lie but it was McLaren Drive. Okay bet. These are some good songs for these to be our first ever unreleased song you've ever heard like these are good. I give you an eight monkey that's a pretty good find to be your first song I'm not gonna lie. Your name is Elle Biscuit. We gotta change that. Welcome Qua. Why do you change my name for me? Elle Biscuit I don't know what that's about but that's like obviously incorrect. What was your first song? Well there there was two but since you already said chimp I'm gonna just do a melody. I'm gonna give you a seven out of ten. Oh okay stop don't no no don't seven isn't even bad bro like some people are not trying to say six. See look exactly I'm being nice low key you know what I'm saying. Matter of fact you get a six now butterfly are you actually going? Alright so butterfly is choosing curse. This is a W when I'm not gonna lie.  I give you a ten out of ten. That's truly your first ever unreleased song. I kind of think you're lying because that's a really really good one to be your first but if it is that's the best one to me so far. Hello Distort. Thank you Biscuit. Alright so what you got? I sent mine and I swear this is the first leak I've ever listened. This is a good one chat.  By the way YouTube I know y'all don't hear all the songs if y'all want to hear all the songs and the full length of songs go over to Twitch you might as well you know what I'm saying. Hello there good sir. So what do you have? So what? Yeah that was a solid seven. Alright. Yes Wolf. My song is called What Else. Okay okay bet. Bro I think she's lying? Bro Wolf I think you're lying. I don't think this was your first ever This was my first ever song. My friend was really a big juice fan. He got me into him. He sent me his playlist. This song was in it. So you got put on to this song first then that's how you okay that makes sense. Yes. Yes.  Can you hear me? Yes I can hear you. It is. Nuck if you buck. Ain't no tennis is racquet.  You're telling me the v2 was your first ever so you never heard the hold up hold up let me hear let me hear the v2 part. Is the v2 your first ever specific? Yeah. Really? Yeah. Oh v2 that v2 was kind of hard. I'll give you 7.5. Alright let's do chronic. Yo hit us with it bro. Actually it was rental. Rental? Okay. I told her ride it like a rental. It's just a rental. I'm not with all the sentimentals. Just keep it simple.  My heart could do it to the south pole. I give you a 10 and it's my video so y'all can't argue.  10. You know what I'm saying? Y'all some haters. Y'all be hating on bruh. Stop hating on rental chat. W. Rental. W. Rental. Stop hating on rental bro. Hello. Yo I put it on. Oh to Coding Casket. Okay bet. Your song is a 6 and a 8 at the same time. I love black people. I don't like them. Juju. Yo. What you got first my man? My first song was Rockstar and His Crime. Okay bet. He even sent the unreleased like verse. That's that's funny. That's funny. I'm gonna give you my good sir. An 8.5. 8.5? Alright I'll take that. That song hit different when it was unreleased. It really did. Hello I love black people. I love black people. How are you? Mr. Miyagi.  I'm gonna give you Mr. Miyagi's Good. I'm gonna give you an 8. A solid song. I. He's very solid. Hello Ligma. She Code.  You're out of here my man. Hello Linger. Hey what's up man? I sent you an 8. I'm gonna give you a 5. It's cool. It's alright. The vocals was kind of messed up. Alright next person. What? Okay I guess he's not talking. He's not a talker check. He's here for business. He just went his league and that's it. I like it. I like it. No coach?  I'll give you a 9 out of 10. That's a beautiful.  That's beautiful. I love that from you. Alright let's do Nick. Hello Nick. Yo. Hello there. So what you got? Alright let me send it. This was your first song? Yeah. Oh geez that's that's lit. I'm not going up. I know. I'm gonna be real bro. I'm not even gonna listen to this whole song. Could we listen to it so much? You know you get a 10 bro. Just leave. Alright. Shit. Yeah bro. Like I can't even like you know what I was saying chat. We there was only one option for that chat.  If that's his first song for real oh that that's a really good experience. Hello my good sir. It's demo right. That's a good one okay bet. I give this a 10. Are y'all gonna be saying that I'm biased or is it understandable? Some of y'all said yes. Some of y'all said I'm deriding. Somebody said I'm biased. So most of y'all saying I'm biased. That's crazy. That's crazy bro. Alright so look Ethan. This is what I'm gonna do. You're gonna get a nine but you get a biscuit 10 week week. You feel what I'm saying? Hackers. So what do you got? Oh bet bet bet. He got Is this really your first?  Okay you know what that's fair then. So this is the second. Okay that's fair that's fair. I can't pick up because I'm too busy ball. Shot call.  You get a 12 out of 10 bro. 12.5. Sure 12.5 yeah that's on.  That yeah W. W's. Alright Perk. Alright Perk toes. Purple Mark Clare. That's a good one. Hey bro. I was in the moment okay. I feel you bro. It'd be like that. It'd be like that. That's so mean where they call it before. It's crazy. I'm gonna give you a chance bro. I'm gonna give you a chance. Ew. Hello my good sir. Hello my good sir. Alright so. Mali. Yeah he already knows what he's doing. Okay 9-1-1. Alright bet. Bruh. Isn't that crazy. That bar is crazy. He knows that I'm young. She's older than me. Like do you know who he talking about chat? Y'all know who he talking about?  That's crazy chat. Little Slayer. Reach V2. Okay bet. Alright a lot bro. That one's like probably a 6. Chase the money. Chase the money. Chase the money. AFK. That's great. I know you're not. He just doesn't talk. Alright bet. Arctic Tondra. Well that's a W.  I will be giving you a 9. Arctic Tondra's a Bop. Yeah. What you got? I'm gonna put the link right now. Alright. This was your first. Yeah. This was your first song. First unreleased I heard? Yeah. Um yeah. Cardi. 10 out of 10. Bet. Alright. Bye. Jerking? Is that your name? You can. You can. You can. You got it? Alright. Put it. On time. Okay. This is a W song. I'm gonna give you a 8.8. Alright bet. Thank you. It was a good song. Yeah. Thank you. Yeah. That's on fire. Alright. Okay. In the comments below, what was the first Juice Bros song you've ever heard? You know what I'm saying? And other people go on to their comment and rate their song. Do you feel what I'm saying? It's your boy Biscuit. Subscribe, like and comment any video suggestions. I'm gonna be real. The best way to show me a video suggestion, you can comment below or you can go to our Discord and comment it in the section where I actually look dang near dangly. I tried to. It's your boy. We're out.