Welcome to today's webinar where we explore a variety of tips and tricks on how to stay productive in times of crisis. Your host today are myself Matt Cove and my colleague Carl Griffiths. We are both account managers at Superfist UK. It is a well-known phrase that productivity is not just about doing more, it's about creating more impact with less work. I'm sure you know this to be true in other areas of life, so why not CRM? Sometimes companies can experience unexpected challenges. These can range from extreme weather conditions, power outages, or in more extreme cases, a pandemic, as we've experienced recently. Despite these challenges, many of us continue to stay productive by adjusting the way we work. Instead of going to the office, participating in crowded meetings, hanging out with our colleagues, shaking hands, meeting with clients, etc. We need to do it all a little bit differently and from the safe distance of our homes. This is where digital technology becomes our new best friend. In this webinar, we'd like to show you how you can use Superfist CRM software to successfully perform your daily tasks and keep your efficiency levels up while working from home. So today, we welcome you to our productivity webinar where we'll show you 13 tips on how you can use Superfist CRM in order to stay in touch with your customers, get the information about your business across, collaborate with your colleagues efficiently, fill in for missing colleagues, and focus on what matters most. Our first section is staying in touch with your customers. Here, we will share four ways you can keep in touch with your customers using Superfist CRM and its related apps. Tip 1. Make instant phone calls from Superfist. You can use one of our phone integration apps, such as CTI for Superfist, a Mesto phone integration, CTI Enhancer, or Netsoft smart call to call customers straight from the Superfist system. Tip 2. Create a call list. Karl will take you through an easy way to create a call list and utilise it within Superfist. Over to you, Karl. Thanks, Matt. As mentioned, I will now be showing you how easy it can be to create a selection targeting a particular audience you wish to contact and creating that all-important call list. First of all, we need to create the e-selection itself, so I'll be clicking New and Selection. This will now open me a new selection. I'll be giving this a title. Let's say our audience here are London customers. I'll now be setting my parameters. I want the selection data to be of companies in contacts, and I want the selection to be dynamic. So this will be live data and the category being campaign. I will now save this to then be able to add my criteria. First field I want to add is the company category. So I want all my businesses, basically, that are currently customers. So this will be customer, possibly prospects as well, and possibly as well, business partners and suppliers. Obviously, this will be your own list so you can add what you wish. I will also be adding me being the person responsible for that company, so the user or our contact is current user. And finally, as I'm searching for customers in London, I'll also be choosing London. So I need to find the postal address city, starts with, then I'll type the city, London. So as you can see, I've now created this selection. I will now refresh the results for me to give the results of the current companies in London. And now I will go to my company. So let's say I'm in KG Services and I'm going to change the mini card to view selection members. And as you can see with the drop down here, I can move it to the relevant selection I want to be visible. And from here, I can very easily now click into and work through this as a list. So now I'm ABC limited. I also want to have a look at fix and fit. So all of these customers here I know are in London and I want to contact. So as an example, let's say I want to contact ABC limited. Now very easily see who the main contact is, Sam, which is here. I'll be able to then contact appropriately and then note down the phone call once I'm done. So I had a conversation and I want to note that I spoke to Sam, all is good. As an example, I can now save this as a completed activity in my activities that business and then move on to the next company. Tip three, use Superfist Chat to help customers to enable ongoing and uninterrupted communication. You can make use of Superfist Chat by adding a chat widget on any page of your website. Live chat allows you to immediately connect with your customers, especially if they need help. Having all information on the customer on the screen, you can engage in an efficient and solution orientated conversation in Superfist Chat. Tip four, how to quickly organize a webinar. Carl will now show you how to use the standard tools within Superfist to help you organize a webinar, including sign up, attendee management and communication. Back to you, Carl. As Matt has kindly explained, let's now have a look at one of my projects I made for a webinar upcoming in May. In this scenario, we have already created our selection, which was the same selection used earlier for companies in London. From this selection, we have marketed to this target audience, offering them a form to complete, which I have included in the link on the website field here on the main project card. What we now have is all customers who have completed the form, meaning they wish to attend the webinar, have now all been included as project members listed here. Now, the great thing about creating a project to manage the webinar and ensure all tasks are being completed is that you can create a project guide. So if you are managing this, you will always know the process. As you can see, we can clearly see what stage we are currently at and what is also expected moving forward, be this direct activities or the prompt sending documentation. As you can see, you can clearly see the status in progress and the previous status has been ticked off. So as another user, checking on the project, you can clearly see all of these current activities have been completed and these are upcoming. Finally, the end of the process in this particular circumstance might be logging leads or follow-ups. Right at the end here as well, you can actually see that you can track any cells made or potential cells. We haven't yet completed the webinar and already two customers on this webinar are interested in a particular products or services. If you want to ensure you are keeping track of your salesmaker projects, just ensure, if I was to click on one of these cells, that you are including the project on the cell card on the project. This will then very easily link the cell to that project and there's a great way to see the success rate on a particular project. We've seen how we can deal with incoming communications. Now let's see how we can communicate out to your customers. Tip one, send out a personalized mass mailing. Here, Carl will take you through the process of how to use the built-in mailings tool for super office to communicate with your customers on mass. That's you, Carl. Yes, thanks Matt. What I'd like to do now is actually show you an example of the mailing tool in the five step wizard that I'm on now. I've already utilised and sent a mailing from that selection we made earlier. This is the selection for all open cells for London customers, where the value is over £1,000. I want to send a mailing out to them, inviting them to a webinar. This was another one I showed you a moment ago in projects. You're kind of seeing this in reverse order, shall we say, at the moment. We are now on step one, which is set up. Now, this is basically asking me, first of all, what do you want this mailing to be called? I want this to be called webinar, so I can see that clearly from a user's perspective. Then you've got the actual email itself. The email subject, what do you want the subject to be called? It will be visible to that customer once the mailing goes out. The subject here is upcoming webinar. The from email address, so what email address do you want it to come from? I have put in brackets here, my email address, but I've put super office in it. You can see the email will come from Carl's, my email address, but it will actually say super office when it goes through. Do you want the response email address to be different from the email address so you can actually either use the same or you can update by clicking the dropdown here. You can change that. You can also choose where you want to archive that mailing. Do you want to create a folder in mailings? It might be that I want to put them against promotions as an example. You can also archive against selections and projects. As you can see, I have included that webinar project we worked on earlier. The results will obviously archive against that. You've also got type, so this is the subscription type. Where we cover GDPR, this is a great way for you to ensure that you're sending these mailings out to the correct recipients that I've consented to that. There is a way you can check this as well when we get to recipients at the end, but you choose what type of mailing this is or communication. Choose if you want to put any attachments there and finally the ability to track as well. So you can choose to track all links and also using Google Analytics if you want to. Once you're happy, you click next. This will take you to basically the content. So we've already chosen template which is stage two here. I'm not showing this today because this is basically just the online template library. You can completely create one yourself, but I do recommend you have a look at that. But here it's all about the content within that particular mailing. As you can see here, as an example, you have the ability to edit each individual section. If I was to click the edit pencil here, it will open it up on the right-hand side. So I've got a variable here which pulls in their first name. Then I've got the actual body. So feel free to update this. You can also track links here. If you wish, you can add a new link and OK that to be able to track that link at that point. You can also add images and play around with the layout. So this is all about editing the actual body of the mailing. One other thing I like to show at this point is actually to be able to toggle view for mobile. Really useful tool on the mailings because it is great to see what it will look like from a mobile phone perspective.  So it's a really good way to ensure that it looks good on a mobile phone as well. And as you can see, this is fantastic. Now the main thing here at the bottom is this link I want to sign up. Now we spoke on the projects about the form. They fill it in, the information goes into the super office and sends them that all important link to that webinar time and date confirmation. This is where the link lives. So we have the form attached to this particular mailing. Once you're happy with the content, you're then going next again. Now, when you get here, this is where we're looking at the recipients list. Now, as you can see, I have already got the source here, which is the selection we created earlier, the team open cells. And basically, if you wanted to, you could add additional selections. So you get even more recipients, even from projects and just contacts themselves if you want to. Now, from this point, I did mention about GDPR and subscription management. As you can see here, the majority of these are ready to send. So it means these people have all consented to that particular subscription. However, we have one here for Julie, where there is no consent. We do have some options here where you can either override, which is completely up to you. And you can also do things like only one message per email address, updating that recipient list and sending, and also including the company. So any other additional emails within companies, you can add to this. So for now, I want to follow GDPR. And this one here is not ready to send because it's got no consent. Once I'm happy, I'm going to click next. And this is basically the end point. This is where I'm confirming that mailing. So I can get one last look at it before it sends, tells me what's been completed. And I can either now, two options, I can either send now, or I can schedule it for a later date and time. So for example, if you want to send it on a Saturday, it might be the case you want to put that in Saturday at a certain time, as you might not be working at that point. And yeah, a super office will send that out for you. Tip two, use Pocket CRM to send SMS messages. SMS messages have an average open rate of 98%. You can send the SMS messages, including URL links to all the contacts you have registered on a project, a sale, or an activity. You can download Pocket CRM on the Apple App Store and on Google Play. Just search for super office. Now we can see how to bring all that information together internally by collaborating effectively with your colleagues. Tip one, register all your activities in your diary. Carl will show you how to do this. Thanks Matt. And just to explain, we are currently in the diary module now. A few things to highlight. You do have the ability to view your own diary by day view, week, and month. You also have the ability to view your entire team's diary and availability. Now this becomes very useful in this moment of time, because if you do need to schedule appointments with your colleagues, it's very important that everyone's diary is up to date. And I will be showing that in a moment as well. But just to very quickly show you, I can see my team's availability. I can also departmentalize this as well. So you can assign, shall we say, a sales team's diary view, technical marketing and services as an example. But I can also change the diary. So I'm on mine at the moment. I could actually move this to Chris as an example. And now I'm seeing his diary, day, week, and month view. I can also see Chris's upcoming activities, anything overdue, and his sales secretary, so his upcoming sales. So it's very useful to know that you can do this at this point. If I was able to go back to my own diary, it's also important to remember how important communication is at the moment. So let's ensure we're updating our own availability so my colleagues know when I am free and what I'm doing. So as you can see here, I've got my full week's availability here. And I have ensured that I have updated this. So any annual leave I've been taking, I've been updating these appointments and ensuring that this is up to date for my colleagues to know. For instance, I'm also looking at my activities. So this is my to-do list, ensuring that my upcoming activities are updated. Now it might be the case that I know I need to make this call Cherry Shop Sales. So it might be the case I've got some availability this afternoon. So actually I can drag and drop this in and make this an appointment. So I know this is extremely important. I need to call that specific time. So as you can see, it's now dragged into that particular date and time. I've also got an overdue activity here which I can go and investigate if I wish. So to have a look why that's overdue, I can now click the company icon. And I'll actually take me to Harry Samuels. And I can now have a look into this. It might be the case I want to update it. I might want to click into it. This is a phone call conversation to discuss an upcoming project. Maybe I've completed that call now. And I can put this as all is good as an example. And that is the note I'm leaving against that particular task and appointment. I can actually tick that off as completed. If I was to go back to the diary, the kind of last thing I want to show you on the diary is the cell secretary as well. This is a fantastic area to ensure your own cell's pipeline is updated too. Keep an eye on this, make sure it's updated. Because if you were not at work, you'd want your colleagues to be able to access this via the diary review and to be able to actively update. But as you can see, I've got an overdue cell here. I can very easily click into this to investigate why that's overdue or the cell date has passed. Whilst we are on the subject of productivity, please remember to also take a look at our App Store. We do have a free integrations to Office 365 and Google, along with many other apps to boost productivity. And these integrations allow you to access and work on the same documents at the same time. So no matter that physical distance, you can see the same data and share thoughts, ideas and information in the same virtual space in real time. As Carl says, tip two, use Microsoft 365 and Google G Suite integrations where possible. They are free apps that help integrate the online version of Microsoft 365 and G Suite with your web tools, allowing for efficient document management. Tip three, use dashboards during meetings. Let Carl show you how we can do that in Superoffice. Yes, thanks Matt. Absolutely, dashboards are a fantastic way to give you some visualised data for a meeting in these purposes. As an example here, I am on my dashboards at the moment. I've got a very generic homepage. We have 48 dashboards you can choose from that are out of the box. Also the ability to create custom dashboards via selections. So any selection you create, you have also the ability to create custom dashboards, which is very good if you want to build your own dashboards for a meeting. As an example, I'm going to create a new tab. I'm going to call this as an example team. Team relevant dashboards, shall we say. I'm going to have a two tile on this. For this, I've already created a dashboard I've put into the system called OpenCells. This is showing me the whole team's OpenCells, really useful to bring into a meeting. I can extend this out and actually physically see those results. I can download this or print it off at this point, but I can also manipulate the data. So from this point as an example here, I can see the cell stage is proposal is the highest of everything with the amount. I can click into that and actually see the physical data and from here go into that information too. From a managerial perspective, absolutely useful as well as a user's perspective to see that information. I could also, if I wanted to have an activity based custom dashboard, which I've created here, which is the overall team's activity, another useful one to bring into a meeting. It could be the case that I want to use this to reference how our activity rates at the moment compared to the previous week. And as you can see, you will have the results listed here as a percentage up or down from the previous week. Also seeing that very important overdue activities, same again, live data. If I wanted to, I could click into that and see the relevant particular activity that is overdue and action it in the meeting. So very useful area to go the dashboards to to get that visual data and then to be able to bring that into a meeting. Anything you have filled based within super office, you could build a selection from and then create a dashboard to use in that meeting environment. So you're now collaborating well internally, but what happens if your colleagues are ill or in the current situation furloughed and you need to cover their work. In our final section, we cover three quick tips to help you. Quick tip one, take over your colleagues to-do list. I would like to show you how easy it is to see your colleagues diary and actually take over their to-do list to ensure tasks are completed while your colleague is not currently working. Your CRM solution contains both your colleagues diary and their to-do list. By changing the view from your own diary to that of a colleague, as an example up here, I can click the dropdown and change it from myself to Chris. I can now change it to Chris can see all of his upcoming activities for the days and weeks ahead. As well as this, I am able to also see his appointments by day, week or month. I can also see Chris's sales secretary from here as well to help with following sales. But for the purposes today, just as an example, I can see there are quite a few overdue tasks in this to-do list. If I was to click on as an example zebra construction, I can now click the company card icon and it will take me to zebra construction. I can now see the activity I just clicked on and from here, I can ascertain if it is something I can help with. I might then be able to follow up on his behalf or schedule for a later date upon Chris's return. Once I have updated this and gone back to the diary, I can now refresh this and know that it is no longer an overdue activity. Just to let you know as well, because I can actually see other colleagues activities, I can confidently ensure their to-do list is looked after and updated while they are off work and will be up to date upon their return. Tip 2, follow up on all open sales opportunities. Carl. I would like to now show you how easy it is to view all your open sales. This could then also be amended to be more specific, depending on what you are looking for. In this example, you should have this current selection included in your super office and this is what we call a standard selection. If I was to click on selections here and start by typing sales, there will be few options for sales. One of them in particular today is sales opportunities pipeline. Now as you can see now I have opened this up. It has given me all the results of the current open sales for the business. In these circumstances, it is a fantastic way to see the whole pipeline. And if needed, I am now also be able to see specific people's pipeline or colleagues of mine. To do this, as this is currently showing all open sales, I can now click add here and add an additional criteria. For today, I am adding the user ID being my colleague Carl. I will move Carl to the selected value and I will now refresh my results. Now I am seeing Carl's full pipeline. What's good about this now is that as Carl is away, I can actually follow this up for him on his behalf. I can also from here, a good thing to note is I have the ability to go to task. It might be the case that I want to do a bulk update. It might be the case I want to bulk update the closing date as an example. Or if I wanted to as well, I am able to create a mailing from this particular list. It might be the case that I want to just touch base with all of these customers of Carl's, just to make them aware of the situation or any follow-ups that need completing. Tip 3, take control of all active projects. I would now like to show you another useful standard of selection you could use to find all active projects in the business. If I go to selections here and I start by typing in project, you will notice there is an option for projects all active projects. Now I have gone into this selection. You will now clearly see all the current active projects with the status in progress. Meaning these are all currently active and we need to ensure that all of Carl's projects are in hand while he is not at work. I will now add the criteria that I only want to see Carl's current projects in the list. Now it works very similar to the sales one I showed before. You click add on the criteria here. But this time I am choosing project and I am finding the user ID. And this will again be, is one of Carl being the selected value. Now I have added this to the search criteria and I click refresh. It is now showing me all of Carl's current projects in progress. As you can now see, it has been amended now so you can see all of Carl's current active projects. I can now actively follow up on these if needed. And just like the sales based selection, I can also complete actions via the task tab. Such as bulk update or again if the companies if I wanted to send a mailing out to project members in the current project. Finally, I have a tip to help you focus on what matters the most. Use filters. You can use filter functionality to filter the activities tab by such criteria as owner, a group, an individual, associate, date and activity type. Just select the required period and the owner of an activity or a document and narrow down your search by removing all unnecessary information from your view. We hope that you have found these useful and that these tips help you in these times of crisis. Thank you for watching and do look out for more of our crisis webinar shortly or contact your account manager for further information on 0800 193 2820. Thank you.


Aloha and welcome to Cooper Union. It's an exciting day as we're looking at United Nations Day which was most recently celebrated. And we're also on the eve of Glasgow for the Globe. Today we'll be looking at the human rights measurement in text, sharing what we are and what to do next. And it's exciting to be looking at measuring human rights in Oceania, the Pacific movement to protect Moana Nuiakea. I'm so honored to have two young, amazing activists with me here today from Kanaki in Nicaledonia as well as Aotearoa, New Zealand. Thank you both for joining us. How are you doing today? Charm. Kia ora Josh. Thank you for having us both here today. Calling from a lockdown in Tamaki, Makoto and Aotearoa. So been about 70 something days now. So yeah, it's been tough for everybody but this is the best thing for us right now. Thank you Charm and it is true. Health is a human right and it's important. And I remember many times talking with you and I'd be walking in a mask and you'd be like, you're still wearing masks. So the world does ebb and flow like the beautiful ocean that we live in and we hope you'll be out of lockdown soon and also be able to be free and enjoying that health as a human right. And Yolene, you're calling and talking with us from Kanaki, New Caledonia. How are things there and what are you doing today? Yes, hello, thank you Joshua for the invitation. Doing pretty fine. Also in a lockdown in New Caledonia, we found ourselves in such a particular moment in history and for the country also. And I'm keeping asking myself if we're in a state of recovery or transformation while we're addressing all our challenges as a whole where our fundamental rights that's truly for indigenous peoples in our myriads of island nations to I'm a justice also and sustainable development. But yeah, other than that, everything is going perfectly. That is good. Char, I'll start with you. Can you share with us the major human rights challenges and concerns as well as the obstacles but also the opportunities with human rights in Aotearoa today? Kia ora Josh. So at the moment, there's a lot going on. So first I just wanna make it clear I'll be presenting in my personal capacity. So from a Ngati Waititi perspective that's my tribe that I'm from in New Zealand. There's a lot of issues around Tino Rangatidatanga at the moment. So that's self-determination. And at the moment in New Zealand the government is working towards a national action plan on implementation on the declaration or the United Nations declaration on the rights of indigenous peoples. Engagements are just about to start with that. And again, in relation to the environment and issues around that that we when we're looking at these different human rights it's really important that consultation is done properly. So it's not just about doing a tip box and getting a tribe like mine on the board. It's actually involving us from the start of a co-couple or I'm sorry, what's the translation? Like the start of work. So for example, we do a lot of work around resource consent. So with the local council where my tribe is in we've been working to be part of the long-term plans and ensuring that we are sharing our views around water quality and things like that. So it's not just us sitting at the table. It's our whakapapa link, which is our genealogical link. So when we're deciding on how to be involved in co-papa or your different issues it's how is it going to impinge on Ngati Waitere rights? What is that? What's going to be caused to our genealogy by the work that might be done? And if there are issues around it how can we work with councils or other bodies to get a good outcome for everybody? And again, it's just reiterating that human right to self-determination. So if you're looking at the articles in UNDRIP and specifically article three, so that's self-determination, and also protecting our environments, that article 29. And in particular looking at UNDRIP action plan it's also the blueprint honoring Tititi or Waitangi which is the treaty that was signed between Maori Whangatira, which are the chiefs and the Crown back in 1840. And so for us in Aotearoa on a wider perspective the action plan is the blueprint to having those obligations honoured by the government. So that's kind of what's going on at the moment and a very brief nutshell. Thank you so much. And you know Ranga, Tiratanga, I mean self-determination is the most important aspect and that definitely is important as we'll move into Kanaki. You also talked about free, prior and informed consent, which is mentioned six times in the UN Declaration of the Rights of Indigenous People. All that is absolutely essential as we look at going forward. And really I love and appreciate you bringing up the individual but also the collective right and understanding those in that holistic perspective. Moving over the sailing Arvaka over to Kanaki. Yolien, can you share with us some of those important human rights issues taking place now in Kanaki? And very much of course, self-determination is on the forefront but many other things exist as well. Yes, sure. In terms of the unique human rights aspect in New Caledonia, strongly sense that we should look at, we're really in a great period of creative advocacy and a strongly sense that we should look at the strategy for utilizing this open door that was the public consultation made twice of the civil society this year by the state and initiated for the next steps for societal progress in New Caledonia. And this is a great initiative that must not remain in vain and fade away in the long run. So I think that this wave of interest towards the civil society should be analyzed to determine the image at work we need to start on now. And as after a long hiatus in the peaceful era of the new chords, which is ending and yeah, using this creative method to explore our social issues and explain the complex concept to engage our people more on an emotional level. And it is a great way for us to explore issues that may be difficult to discuss in an open manner and create a safe environment for the civil society and indigenous peoples in general to voice their thoughts and feelings. And that has been the tradition that has always been a peacemaker. And with this spirit in New Caledonia, we understood very early on the meaning and the interest of managing together in partnership, especially in the frontline issues. And what I sense in the actual ambience in the country is that we're aiming to making a difference at a time when the Indo-Pacific access matters more for our governments and for geopolitical reasons of global governance. And in these spaces that we exist in with this other layer as indigenous peoples, we have to constantly explain why we are different. But overall, I want to bring back the question on why we're the same. What is the thing that we share in common? We share the same values in building the quality of life for our communities in New Caledonia and showing that we're all allowed to show up authentically and showing that we can show up and fight for our land, for our people. And this is possible through different ways by establishing a culture of human rights still in New Caledonia and engaging our partnership systems and connecting our advocacy with our own cultural values. So I can develop more on that later on if you will. Oh, no, it's excellent. And it's really, you've summarized it, the authenticity of the creative advocacy moment we find ourselves in. There's our urgency, but also the agency where you can be involved and have a huge impact. And I really want to thank you both also for the historical context because with the historical context, what you're showing is what's possible and what we are facing today. And you're looking at processes for peace and human rights from that long-term perspective. So I really want to thank you both. Charm, you mentioned the Treaty of Waitangi. We know that was 1840 in early February, but you maybe share how that process has moved forward. And then of course, you'll lean afterwards. Can you share about the other accords and where you're at in that process for those important votes on self-determination? Charm? Kia ora for the question. So for those of you who aren't aware of what the Treaty of Waitangi is, its certitivity of Waitangi was signed between the Crown and Māori rangatira chiefs back in 1840. And essentially what that document said was Māori rangatapenoa of the land will govern their people and the Crown will govern their people. So we gave all people coming here the right to be able to set up and establish themselves, but we retained our tīnā rangatī to tongue our self-determination. And as years have gone by, it's been the English version which has had more precedents. We've had cases like we in Pārata, where it's a famous case where Judge Prentikas will be a Treaty as a nullity, which is really upsetting for coming to Māori people, but essentially the point that I emphasise is since those kinds of decisions have been, or those determinations have been said, that's kind of the attitude that the government has taken towards tītiti or Waitangi. However, it's really positive at the moment. There is a huge appetite, not only within the government, but other organisations to do things in a tītiti-based manner. So if we look at the Mātiki and Māori report that was written by Moana Jackson and Professor Margot Mitu, there is a model called a relational sphere. So it's essentially, we've got the Māori sphere of the rangatira or the chiefs, and then you have the government, but a picture of them diagram, and then in the middle, it's the area that we work together. So there's a lot more approaches within the government trying to adopt that model so that there is equal power sharing between the two. And by doing that way, it actually is honouring the tītiti or Waitangi. And so at the moment, there are things like the National Action Plan Against Racism, where these types of methodologies are trying to be implemented, and a lot of work with the National Ewi Chairs Forum, which are the highest body of Māori representatives for different tribes. And so I think the importance there is an appetite. There's still a long way to go, but it requires government and other organisations to step out of the usual business of way of doing things. And I think there is also that fear. It's like, well, if we give indigenous people that equal power, what does that give to us? I think it's just about people being comfortable to be uncomfortable and to try things in a different approach. Oh, that's so well summarised. And it goes back historically. I remember also a tītiti who did pull up all the government fears that were trying to demarcate the land and saying he took out the post and implanted seeds and he said he would share the food but that no one could own the land. So it's always been the settler's decides that having quite comprehended the rich heritage and knowledge of indigenous peoples and that spirituality plus also genuine connection with the earth, with the aina. So it's great that you brought that up but I loved also your double spears and putting that together because then it clearly defines there are certain things of self-determination that Māori should just have full ability to exercise and that's been denied. So it's getting back to those aspects and that's a big part of the human rights measurement index. And then you'll lean, that allows us to shift over. There's been a couple of accords that have happened over time with France trying to exercise some elements of these human rights themes of decolonization. Could you share with us maybe the highlights of what has happened? And then I know there's an important date coming up as well in November potentially if that referendum will go forward with COVID but could you share people how the amazing finaki from Jean-Marie Gibaou and others have brought forward that vision of the land and exercise self-determination but make sure that human rights are promoted and protected. You'll lean. Yeah, sure. With the heavy lifting work that had been done by our predecessor and notable Mr. Jean-Marie Gibaou we're in a period when we have to decide on our self-determination so the third referendum will be held on the 12th of December if there is much change from the state regarding those dates and regarding also the sanitary crisis in New Colonia. But when establishing this culture of human rights in New Colonia and towards this movement towards our self-determination there is an important role we have to play to promote and protect the rights and our dignity as a people and especially Kanak in this country wants to go in the right direction and it is going in the right direction I would say but there's still a lot of understandings about human rights and it seems like in our mind we have the concept but we still need the proper studies or the proper public consultations with the customary authorities with the society again and more thorough consultation like that has been done and trade unions also and so on and we have to draw a guideline towards that kind of governance of this culture of human rights and this would be successful I guess if at the early stages of the development there is confidence that our government and the many partners lining up have to provide leadership very essential that there is no question of any political agenda especially during this time in the country when we're heading towards this third referendum on self-determination and this movement is basically helping our people being better human beings accepting to build relationships with organizations like our local NGOs, community organizations and institutions and making them really effective and that is what we need to work with a wide range of organizations and it will secure our resources and with those resources we'll strengthen the relationships with the communities and it'll show that the core issues of indigenous peoples are really under good leadership coordinated advocacy for the rights of the communities also in general because it's another point is that the community awareness to collaborate for inclusion must totally be addressed with ocean-striving positive changes being a multi-ethnic country with also Polynesians, Wallachians, New Cali especially by making a national report for instance that could shed light on to some of the stuff that's happening in the country for all the communities living together here and I think that's an alternative way to be given for us because nobody wants to be the centerpiece of complaint when you have so much going on and what I'm striving for is to have backups and here I'm talking about civil society working in an NGO, NGO and supporting work for consultations with the people in their homes so that will be quite difficult now with the sanitary crisis but eventually there will be people wanting to talk about the matters that affect us, affect them and we're here actually to give them access to this information and helping out on resolving whatever maybe and what's in it you know it's building a strong human rights culture in New Caledonia first by attacking some sort of confusion that this could be not useful and that was the mindset not so long ago before all the public consultation so we invest our efforts in something that has meaning for us, our advocacy and how it tackles some injustice and strengthen our local culture So thank you so much and it allows us to look at the human rights measurement index that was just reported how do you think they did it noting the human rights record for your country in Aotearoa, New Zealand as well as Kanaki and maybe you could share some of the highlights that were raised that you think are very important and some next steps to really promote and protect human rights in Aotearoa, Charm? Yeah so looking at the findings on that we have a huge housing crisis first of all in Aotearoa there are a lot of people who don't have access to homes or land or anything like that and in particular the case for Tangata whenua or Māori is even more dire and really that relates back to you know all of the processes that colonisation has impacted on my people I know that there are a lot of movements by different tribes and the government working together to ensure that more opportunities become available to Māori people to whether that's becoming first home buyers or mucids trying to work around that but again it goes back to you know if you look at the land and the land is unhealthy then your people are unhealthy and it's so unfortunately the issues impacting Tangata whenua they're so intersectional so it's our health systems our education systems justice system they all play a part in that and they keep putting us at the system disadvantage and so when we talk about you know the findings are it's particularly around housing it's not just a one method approach it's a whole systematic approach that needs to be undertaken and so I guess just growing on from what my tribe is doing they're actively involved in things like the restoration of wetlands because the wetlands like our kidneys right and they keep us going and so us we're doing a lot of work around that at the moment and just trying to ensure that we're part of that and I guess like if you look at Ngāti Waitere that's how that's my tribe we have had so much happen to us and we're still at the stages of trying to form our own entity so that we can finish our negotiations to get our land back and things like that so from a personal perspective that's what we're doing but I do know that there's other things going on no government policy wise to try and encourage more greater home ownership well that is exactly what we're looking at and you pointed out something of course if the land is healthy then the people are healthy and so the decolonization question is linked to all human rights so I really love that holistic perspective and the other side then that relates to where we're headed George we're on the eve of Glasgow you talked about the wetlands and that's important with biological diversity and of course also your people would be more knowledgeable about how to care for the lands after centuries of course of taking care of them so can you share a little bit more about some other environmental issues or issues related to climate justice that are at the forefront so one of the issues that we're having at the moment so we have a river called the Waikato River and there's like obviously climate change is terrible everywhere but along the banks of the river we used to have harsh sites for like where we all used to congregate and live but with colonization and the cities like they were destroyed but we'd have a lot of artifacts that are still there but with climate change it's been I'm not a science expert but the land has been degrading and things have been coming out and so with that we've had people picking up our Tonga or our sacred objects and that has become like a huge issue and that's like some city councils in the legislation if they are carbon dated to a specific date well then that should go in like a museum and so one of the things we've been really really stringent on well is if that is a white-air artifact that comes to us and we determine what then happens with that artifact and it's that whole decolonization process but being very strong and that and all of these issues are linked to climate change and so I personally worry about throughout New Zealand how many of these kinds of similar situations happening and people going around the fossil king and unfortunately because of the impact of climate change I think we're going to see like a heavier issue with these kinds of situations yeah different perspective on that but still very valid absolutely and it connects so much also there is that model of Wanganui with the river and your point that you brought up earlier where people don't have to be afraid because in the beginning it was equal equal in the management and then now Maori have an extra vote and the river didn't dry up the river didn't stop flowing the world still exists so making sure that Maori rights are recognized actually only strengthens the entire country yeah and I think that's something that probably not a lot of people in our country realize and some there are rivers that now have their own legal entity and like for us we see that the the river like many other indigenous nations around the world that is a living ancestor for us and as such we treat it like that and so when you have people going and taking these artifacts that are so precious to us that should you know stay in the land it's those kinds of issues that are going to come around more with the impact of climate change it's scary yeah and it's it's that understanding of a living ancestor Yolene I know you were at top 25 in Madrid what are some of the issues you're looking at going forward and how do those issues relate of course to what's happening Kanaki on the ground on climate justice yes so when I was in top 25 this was for me great experience and so where I was in constant learning from each other and I realized there that our problems are not that different from others because we have some serious violation in the pacific also that need to be addressed and it's really important in my eyes and it's quite necessary to have precisely to this polyphony international polyphony so that we understand the approaches and the perceptions for each country's and its people and see it's so important to hear and it's well well shown in the in the right share for new Kaladonia and the results like new Kaladonia on the way we measure the human rights requirements by going straight to the human rights advocate and asking them to let to let them know how their government are doing in terms of you know meeting their human rights performances and also in terms of the climate change and we don't with the result that has been done this year in new Kaladonia we're not that vulnerable but I mean in terms of the the demarcation the process the process just to have the data disaggregated you guys know that in the environment we live in everything has to be qualitative as well so everything has to be empirical and for you to even for us to even make sense of that so when we see those numbers that's when we need to do this data aggregation when we advocate to our institutions and look at the specific need of our community and especially in the the challenges we're experiencing with the the environmental crisis and yeah well thank you and we're looking today at the importance of the human rights measurement index and then at COP we'll have the nationally determined contributions and so all these pieces come together so that we can have a holistic perspective of the way forward to promote and protect human rights as well as our planet I know we're close to time I want to thank both of you for taking time out of your busy activists and advocate schedules doing the important work on the ground but I know you're both also very active at the global level and look hope and forward to seeing you again in the very near future when you are out of lockdown and we're both enjoying liberty and promoting human rights together Mahalo Nui


Hey everyone, welcome back to theCUBE. Lisa Martin here with Dave Vellante. We're covering Snowflake Summit 22. This is day two of our wall-to-wall CUBE coverage of three days. We've been talking with a lot of customers, partners, we've got some more partners to talk with us next. Inframanica, two of our guests are back with us on the program. Rick Tam Daniels joins us, the GVP Global Ecosystems and Technology at Inframanica. I'm Peter Kuh, vice president and chief strategist, banking and financial services. Welcome guys. Thank you. Yes, thanks for having us. Peter, talk to us about what some of the trends are that you're seeing in the financial services space with respect to cloud and data and AI. Absolutely, you know, I'd say 10 years ago, the conversation around cloud was, what is that? Right, how do we, or no way, because there was a lot of concerns about privacy and security and so forth. You know, now as you see organizations modernizing their business capabilities, they're investing in cloud solutions for analytics applications as well as data. Data being not only just a byproduct of transactions and interactions in financial services, it truly fuels business success. But we have a term here at Inframanica where data really has no value unless it's fit for business use. Data has to be accessible in the systems and applications you use to run your business. It has to be clean. It has to be valid. It has to be transparent. People need to understand where it comes from, where it's going, how it's used and who's using it. It also has to be understood by the business. You can have all the data in the world in your business applications, but people don't know what they need it to use it for, how they should use it, it has no value as well. And then lastly, it has to be protected when it matters most. What we're seeing across financial services is that with the evolution of cloud now really being the center of focus for many of the net new investments, data is scattered everywhere. Not just in one cloud environment, but in multiple cloud environments, but they're still dealing with many of the on-premise systems that have been running this industry for many, many years. So organizations need to have the ability to understand what they need to do with their data. More importantly, tie that to a measurable business outcome. So we're seeing the data conversation really at the board level. It's an asset of the business. It's no longer just owned by IT. Data governance brings both business, technology, and data leaders together to really understand how do we use, manage, govern, and really leverage data for positive business outcomes. So we see that as an imperative that cuts across all sectors of financial services, both for large firms as well as for the mid-market. So quick follow-up, if I may. You say it's a board level, I totally agree. Is it also a line of business level? You're seeing increasingly that line of businesses are leaning in, owning the data, building data products, and the like. Absolutely, because at the end of the day, business needs information in order to be successful. And data ownership now really belongs in the front office. Business executives understand that data, again, is not just a bunch of zeros and ones. These are critical elements for them to make decisions and to run their business, whether it's to improve customer experience, whether it's to grow wallet share, whether it's to comply with regulations, manage risks in today's environment, and of course, being agile. Business knows that data is important. They have ownership of it. And technology and data organizations help facilitate the solutions and, of course, the investments to ensure that business can make the decisions and take the appropriate actions. A lot of asks and requirements on data. That's a big challenge for organizations. You mentioned, well, one of the things that we've mentioned many times on this program recently is every company has to be a data company. There is no more, it's not an option anymore if you want to be successful. How does Informatica help customers navigate all of the requirements on data for them to be able to extract that business value and create new products and services in a timely fashion? So Informatica announced what we call the Intelligent Data Management Cloud Platform. The platform has capabilities to help organizations access the data that they need, share it across the applications that run their business, be able to identify and deal with data quality issues and requirements, being able to provide that transparency, the lineage that people need across multiple environments. So we've been investing in this platform that really allows our customers to take advantage of these critical data management, data governance, and data privacy requirements all in one single solution. So we're no longer out there just selling piecemeal products. The platform is the offering that we provide across all industries. So how has that affected the way Informatica does business over the last several years? Snowflake is relatively new.  How has your business evolved? And specifically, how are you serving the Snowflake joint customers with Informatica? Yeah, I think then when I've been talking with folks here at the event, there are two big areas that keep coming up. So data governance, data governance, data governance, right? It's such a hot topic out there. And as Peter was mentioning, data governance is a critical enabler of access to data. In fact, there was an IDC study for last year that said that 84% of executives, no surprise, right? They want to have data-driven outcomes, data-driven organizations, but only 30% of practitioners actually use data to make decisions. There's a huge gap there, and really that's where governance comes in in creating trust around data, and not only creating trust, but delivering data to end users. So that's one big trend. The other one is departmental user adoption. We're seeing a huge push towards agility and rapid startup of new projects, new data-driven transformations that are happening at the departmental level. Individual contributors, that sort of thing. So Informatica, we made an announcement yesterday with Snowflake of a whole host of innovations that are really targeting those two big trend areas. I want to get into the announcements, but the point about governance and business users being reluctant, it's kind of chicken and egg, isn't it? If I don't have the governance, I'm afraid to use it. But even if I do have it, there's the architecture of my company, my data organization may not facilitate that, and so I'm going to change the architecture, but then it's a wild west, so it has to be governed. Isn't that a challenge that companies face? Absolutely, and governance is a lot more than just technology, right? It's a people process problem, and there really is a community or an ecosystem inside every organization for governance. So it's really important that when you think about deploying governance to be successful, that every stakeholder have the ability to interact with this common framework, right? They get what they need out of it. It's tailored for how they want to work. You got your IT folks, you got your chief data officer, data stewards, you have your privacy folks, and you have your business users. They're all different personas, so we've really focused on creating a holistic, single pane of glass view with our cloud data governance and catalog offering that really takes all the way from the raw technical data and actually delivers data in a shopping cart-like experience for actual enterprise users, right? And so I think that's when data governance goes from, historically data governance was seen as an impediment, it was seen as a tax, I think, but now it's really an accelerator, an enabler and driving consumption of data, which in turn, for our friends here at Snowflake, is exactly what they're looking for. Let's talk about the news. So data loader, what does that do? Well, it's all in the name, isn't it? No, the data loader, it's a free utility that we announced here at Snowflake Summit that allows any user to sign up. It's completely free, no capacity limits, you just need an email address, three simple steps, start rapidly loading data into Snowflake, right? So that first step is just get data in there, start working with Snowflake, informatica is investing and making that easy for every single user out there, and especially those departmental users who want to get started quickly. Yeah, so, I mean, that's a key point in getting data into the Snowflake data cloud, right? It's like any cloud, you got to get data in. How does it work with customers? I mean, you guys are known, you have a long history of extract, transform, ETL. How does it work in the Snowflake world? Is it different? Is it, you remember the Hadoop days, it was ELT, right? How are customers doing that today in this environment? Yeah, it's different. I mean, there are a lot of the same patterns are still in play. There's a lot more of rapid data loading, right? Is a key theme, just get it into Snowflake and then work on the data, transform it inside of Snowflake. So it's a flavor of ELT, right? But it's really pushing down to the Snowflake data cloud as opposed to Hadoop with Spark or something like that, right? So that's definitely how customers are using it and a majority of our customers actually with Snowflake are using our cloud technology, but we're also helping customers who are on-premise customers automate the migration from our on-premises technology to our cloud-native platform as well. Yeah, and I'd say in addition to that, if you think about building a Snowflake environment, Informatica helps with our data loader solution, but that's not enough. Then now you need to get value out of your data. So you can put raw data into the Snowflake environment, but then you realize the data's not actually fit for business use. What do we need to do actually transform it, to clean it, to govern it? And our customers that use Informatica with Snowflake are managing the entire data management and data governance process so that they can allow the business to get value out of the Snowflake investment. How quickly can you enable a business to get value from that data to be able to make business decisions that can transform, deliver competitive advantage? I think it really depends on an organization on a case-by-case basis. At the end of the day, you need to understand why are you doing this in the first place? What's the business outcome that you're trying to achieve? Next, identify what data elements do you actually need to capture, govern, and manage in order to support the decisions and the actions that the business needs to take. If you don't have those things defined, that's where data governance comes into play.  So we talk about data governance holistically to say you need to align it to your business outcomes, but ensure that you have people, processes, roles, and responsibilities, and the underlying technology to not just load data into Snowflake, but to leverage it, again, for the business needs across the organization. So, well, good, please. I just wanted to add to that real quickly, yeah. One of the things Informatica we're philosophically focused on is, how do you accelerate the entire business of data management? So with our cloud platform, we have what's called our Clare AI Engine, right? So we use AI techniques, machine learning, recommendations to accelerate with the knowledge of the metadata of what's going on the organization. For example, when we discover data assets, we figure out, is this customer data? Is it product data? That dramatically shortens the time to find data assets, deliver them. And so across our whole portfolio, we're taking things that were traditionally months to do. We're taking them down to weeks and days and even hours. So that's the whole goal is just accelerate that entire journey and life cycle through cloud-native approaches and AI. Yeah, you kind of just answered my question, I think, Rick. So you have this joint value statement. Together we help customers, this is Informatica and Snowflake, together we help customers modernize their data architecture and enable the most critical workloads, provide AI-driven data governance and accelerate added value with advanced analytics. I mean, you definitely touched on some of those, but I'm going to unpack the rest of that. What do you mean by modernize? What is their data architecture? What is that? Let's start there. What does that look like? Modernizing data architecture. Yeah, so a lot with so many customers, right? They built data warehouses, core data and analytics systems on-premises, right? They're using ETL technology, using those either warehouse appliances or databases. And what they're looking for is they want to move to a cloud-native model, right? And all the benefits of cloud in terms of TCO, elasticity, instant scale-up, agility, all those benefits. So we're looking to do with our modernization programs for our current customer base that are on-premises, we automate the process to get them to a fully cloud-native, which means they can now do hybrid, they can do multi-cloud, elastic processing, and it's also on a consumption-based model that we introduced about a year and a half ago. So they're looking for all those elements of a cloud-native platform, but they're solving the same problems, right? We still have to connect data, we still have to transform data, prepare it, cleanse it, all those things exist, but in a cloud-native footprint, and that's what we're helping them get to. And the modern architecture these days, quite honestly, it's no longer about getting best-of-breed tools and stitching them together and hoping that it will actually work. And Informatica's value proposition is that our platform has all those capabilities as services. So our customers don't have to deal with the costs and the risks of trying to make everything work behind the scenes. And what we've done with IDMC, our Intelligent Data Management Cloud for financial services, retail, CPG, and healthcare and life sciences, in addition to our core capabilities and our Clare AI machine learning engine, we also have industry accelerators, pre-built data quality rules for certain regulations within banking. We've got master data management and customer models for healthcare, insurance industry, all pre-built. So these are accelerators that we've actually built over the years and we're now making available to our customers who adopt Informatica's Intelligent Data Management Cloud for their data management and governance needs. And then the other part of the statement that's interesting is provide AI-driven data governance.  And we talked to Snowflake about that. They go, yeah, we're globally distributed cloud. Okay, great, so that's decentralized. But when we see a lot of customers doing this, they say, okay, we're going to give lines of business responsibility for data. We're going to argue about who owns what. And then once we settle that, here's your own data lake. Maybe they've tried to cobble together a catalog or a super catalog. And then they'll try to figure out some algorithms to determine data quality, you know, best, okay, don't use. Right, so if I understand it, you automate all that. So what we're doing with AI machine learning is really helping the data professional, whether in the business and technology or in between. Not only to get the job done faster, better and cheaper, but actually do it intelligently. What do we mean by that? For example, our AI engine machine learning will look at data patterns and determine not only what's wrong with your data, but how should you fix it and recommend data quality rules to actually apply them and get those errors addressed. We also infer data relationships across a multi-cloud environment where those definitions were never there in the beginning. So we have the ability to scan the metadata and determine, hey, this data set is actually related to that data set across multiple clouds. It makes the organization more productive, but more importantly, it increases the confidence level that these organizations have the right infrastructure in place in order to manage and govern their data for what they're trying to do from a business perspective. And I'd add to that as well. I think you're talking a lot about data mesh architectures, right, that are really kind of popular right now. And I think those kind of, they live or die on data governance, right? If you don't have data governance, the shared taxonomy, these things, it's very hard to, I think, scale those individual working groups. But if you have a platform where the data owners can publish out visibility to what their data means, how to use it, how to interpret it, and get that insight, that context, directly to the data consumers, that's game changing, right? And that's exactly what we're doing with our cloud data governance and catalog. Well, the data mesh, you talk about data mesh, there's four principles, right? It's like decentralized architecture, data products. So once you figure out those two, you just created two more problems, which is the other two parts of the principle, two parts of the four principles. Self-service infrastructure and computational governance. And that's like the hardest part of federated, federated computational governance. That's the hardest part, that's the problem that you're solving. Yeah. Yeah, absolutely. I mean, think about the whole decentralization and self-service. Well, I may be able to access my data in a mesh architecture, but if I don't know what it means, how to use it, for what purpose, when not to use it, you're creating more problems than what you originally expected to solve. So what we're doing is addressing the data management and the governance requirements, regardless of what the architecture is, whether it's a mesh architecture, a fabric architecture, or a traditional data lake or a data store. I think data mesh is more of an organizational construct than it is. I'm not quite sure what data fabric is. I think Gartner confused the issue there. Data fabric was an old NetApp term. You probably work in NetApp at the time. And it made sense in the NetApp context. And then I think Gartner didn't like the fact that Jamak Degani co-opted this cool term so they created data fabric, but whatever. But my point being, I think when I talk to customers that they're trying to get more value out of data and they recognize that going through all these hyper-specialized roles is time consuming and it's not working for them, and they're frustrated. To your points and your joint statement, they want to accelerate that and they're realizing the only way to do that is to distribute responsibility, get more people involved in the process. And that kind of dovetails with the announcements we made on data governance for Snowflake, you're taking these operational controls in the Snowflake layer that are typically managed by SQL and that decentralized architecture, data owner doesn't know how to set those patterns and things like that. So we're saying, all right, we're creating this deep integration so that, again, we have a fit for persona-type experience where they can publish data assets, they can set the rules and policies and we're going to push that down to Snowflake. So when it actually comes to provisioning data and doing data sharing through Snowflake, it's all a seamless experience for the end user and the data owner. Yeah, that's great, beautiful. Seamless experience absolutely necessary these days for everybody involved. Thanks so much for joining Dave and me today talking about Informatica, what's new, what you're doing with Snowflake and what you're enabling customers to do in terms of really extracting value from that data. We appreciate your insights. Thank you. Thank you for having us. For our guests and Dave Vellante, I'm Lisa Martin. You're watching theCUBE's coverage at Snowflake Summit Day Two of theCUBE's coverage. Stick around, Dave and I will be right back with our next guest.


So one thing I typically see with a lot of students when they're starting to learn about Methods is they want to have the same return type as their parameters And it's actually the exact opposite. I don't have to have the same return type as my parameters so here are some examples of that I wanted to design out a method all it does is say whether or not my parameter one my Param one is Greater than my param to That's all I don't I don't care. I don't care about, you know, which one is or which one's the better one I just want to see if parameter one is greater than parameter two if I want is greater than I too Well, these are integers integers Notice what I'm returning Again because all I want to do is see if I one is greater than I do I'm returning a Boolean statement. So if I invoked greater for example, I could do greater 10 comma 5 What I'm gonna get is I one is gonna be 10 I too is gonna be 5 I 10 greater than 5. Well, this gets evaluated as true So what has happened what happens this returns? True now, I probably need to be storing this in some way. So in our case, you know I'd make a Boolean Be and store it now a Boolean be since I've already kind of got that on there Let's at least think about this in another aspect You see I have two methods here. I can actually do what's known as chaining thanks to Pymdoss, thanks to please excuse my Darren and Sally. I'm able to do something like this 5 if True greater 10 5 So what happens here again? Pymdoss, please excuse my Darren and Sally Means that I'm gonna start with my parentheses. I'm gonna always look for my parentheses. So guess what gets evaluated first This guy right here. Well, that means that this becomes 10 this becomes 5 This gets evaluated out as true again because it's returning something. This only exists This short moment in time. So what's it doing? Well in this case this gets evaluated out returning true And I'm gonna actually change colors here for a second So let me get rid of that Change it to maybe a dark green. Yeah, so that became true and then I still have to evaluate 5 if true Well, guess what this be over here that got passed as a true And you can see what I'm doing here is I'm gonna return an integer even though I'm Passing it a bullion. I'm returning an integer and I do my Comparison if true guess what this is true Return 5 so the full sentence the full sentence if I wanted to actually use this inside of my code would be int Num equals 5 if true Greater 10 5 Again this gets evaluated first this then gets evaluated and then that is gonna give me back 5 which I need to store and an integer because again that is my return type