In this episode of Mind Pump, the world's top fitness health and entertainment podcast, we talk about the characteristics that make up a winner. So in this episode, we talk all about what makes a winning attitude. These are things that we've observed in our successful clients. These are things we've observed in ourselves through our lives. And these are things that we've noticed with people that have mentored us throughout our lives and people who we see as being successful.  Now, Legion makes some of the best performance-enhancing supplements you'll find anywhere. They make pre-workout supplement drinks, protein powders, and much, much more. All their products are flavored naturally. There are no artificial sweeteners. All their products, their labels are accurate so they don't have proprietary blends. So what you see in the labels, what's in the bottle. And everything is third-party tested. So this is a company we vouch for. Their stuff is really, really good.  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But I did discover Vince Lombardi and I discovered him through a quote that to me was so, it emboldened me. It pumped me up, it made me feel strong and really understand what it meant to be a winner. What it meant to be somebody who, somebody who I would think is someone who I would consider a winner. Not necessarily someone that wins all the time, but what embodies a winner. And it's this quote right here, and I'm sure you guys have heard it before. I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle, victorious. I mean, when I read that, you know, because when I first became a trainer, it was the first time, I don't wanna say the first time, probably the second time, the first time I felt this was when I started working out at the age of 14, but really it was the first time in a work environment where I felt like I would pour everything into it. I would just pour everything. My heart, my energy, my body. And when I read that, it just resonated so strongly with me because some of my most amazing moments in the gym at that point as a trainer, as an early trainer. And then after that also, were those days that I was there for 14, 15 hours, just pushing and pushing and trying to be the best at what I was trying to do, learning. And it was when I would drive home and I'd feel that. I don't know if you guys ever felt that, like after a long days of work where your whole body feels like it's buzzing and you know you're just exhausted, but you think back and you think about, I did it. You know, I was able to do that, but it felt so good because of all the effort you put into it. That's how difficult it was. Yeah, dude. So I read that and I was just like, man. It doesn't feel amazing unless it was really, really challenging to overcome, right? Totally.  No, no. In fact, that, you know, that reminds me of like the first characteristic that I was thinking about for what makes, what makes a good winner, right? Or what makes winners. And ironically, the first characteristic that comes to mind for me is actually somebody who has lost a lot. Yes. And loses. And I think that a lot of times people think, oh, he always wins, right? Oh, he's always winning. Or you think that because you may be experiencing or watching somebody else win, assume that they always win or it's easier for them. But the reality is most winners have had a lot of losses before they became winners. And I think that's essential to becoming a great winner. That's why I always love those documentaries where they really go back. You pay attention to the best of the best and, you know, usually know who those players are, those athletes that really stand out, but, you know, go back to how they got there. And it's always way more fascinating to see what kind of adversity they had to go through just to get to the level that they are. Well, I think it's important to preface this by saying that a winner is not or winning or somebody who is a winner, it's a mindset. It's not the winning competitions. Like somebody who wins all the time, like literally, first place, you know, or whatever, or maybe it comes easy to them, that's not what I mean, or that's not what we're talking about when we're talking about a winner. A winner is somebody that has a particular mindset. That's somebody that's a winner because here's the truth. And these are just the facts, okay? The facts are if you're a human and you're alive, you're not the best at anything in the world. You're at all, very, very few people are.   So being a winner is all about the mindset. That's what makes you a winner. It's not about the fact that you win competitions about your first place. Well, when you frame it like that, you technically can win every time, right? So even when you lose, you're winning still. And the way that works is because you found out your answer and that's a win, right? So I'm gonna pursue some sort of a goal. And along the way, I'm gonna give it everything I got or everything I've learned up to this point or all that I've trained to get here. And I may lose or get second place, but what I win at is that either, if it wasn't like I take second place or last place or whatever, I now know that the formula that I put into play to win didn't get me first place, therefore I win because I now have that knowledge if that's what it takes in order to get to that place. So you can take a loss and spin it and reframe it as a win every single time. And I really think that people that have winners' mindsets think like this. They go after it. Now of course, the goal is to win and I wanna take first place and I wanna be the best. But if I don't, that doesn't mean that I technically lose or that I'm done. It just means that like, oh, I've now found out what it's going to take. I mean, I think about the pursuit for me in competing, right? So the journey, then this is the most recent thing that I think of a winning mindset and trying to accomplish something for myself person that took a lot of perseverance. And my very first show was fourth place. And I remember many people thought that I should have taken first place and even the guys who beat me were like, oh my God, your physique looked better. You should have been there. And I wasn't discouraged or down about that. The way I looked at it is like, oh, there was opportunities for me to improve in all these different things back to the drawing board. So maybe based off of somebody's judging, I took fourth place and I didn't win. But I won because I set a goal. I did the best that I could possibly do. It ended up with a different outcome than I'd like. But now I have something to go back and to redo it again with a new outlook on it because I've now experienced it. Yeah, we're always building on these experiences. And it definitely is a difference between what we focus on the most and whether or not I feel like I've failed or I feel like I've learned something. And I think that that was a shift for me that really turned into that winning mindset of what can I learn from this? What can I build on this? So now when I get faced with certain challenges and opportunities that are similar, I have a totally different playbook in mind that now I can apply and it can move me forward. Everything that we come across is an opportunity to move forward. Yes, and I think a lot of times people think that winners are the most talented. They have the greatest gifts. Sometimes that's true. Oftentimes it's not. I know managing gyms, having teams, owning my own gym. I learned this real quick. I learned real quick not to hire necessarily the most talented people. Instead I would hire the people who had a winning attitude. In fact, the most successful teams I ever had were some of the least talented teams ever worked with. They just had this attitude that they would never become victims. They would never feel sorry for themselves and they would keep moving forward and we produced tremendous successes from that. On the other side, I've worked with people who were extremely talented, who for all things counted, for all intents and purposes, should have been the most successful and weren't because they just didn't have that mindset. They just didn't have that winning mindset. Well, hard work always beats talent when talent doesn't work hard. Oh, I love that, I love that. And I would always rather have somebody with that mindset going to it. And one of the other keys to this, right? So how do you go into something and before you even go into it and have the desire to win and be great at it but then also be okay with losing? And we've talked about this another thing and other aspects of life. And that is I make peace with the worst outcome. So I know I'm gonna work as hard as I can. I'm gonna discipline myself for a year, two years, whatever it takes to get to this goal. And I know that there is a possibility I may still lose. And does that mean I'm gonna be discouraged and then I'm gonna walk away from the sport, I'm gonna walk away from the goal and never do it again just because I worked really hard for it and I lost? No, so I right away make peace with the possibility that I may not win even after putting all this work and that's okay because I'm gonna gain all kinds of knowledge along the way and I'll only have that much more tools in my tool belt when I go after it again. Absolutely, and you guys notice this as trainers of clients. I've trained many clients who were in their 30s and 40s who were ex high level college athletes or dancers or people who had this incredible athletic background for obviously phenomenal athletic genetics, high level athletes, their bodies built muscle easily, they got fit very easily. And I would train some of these people and they didn't have this winning attitude anymore for whatever reason and they were so tough to train. Then I had clients who never worked out before, had no athletic skill whatsoever, but they would come to me and they'd have this attitude, this winning attitude that I'm gonna try, I know I'm gonna fail, but I'm gonna keep trying and I'm gonna be open and I'm gonna learn and I'm gonna keep doing it and you know what? They succeeded every single time and it's funny after training people for a long time, you could see it within the first couple workouts. Just through talking and meeting with them, you know, like, oh, I can predict, I could probably predict with 75% accuracy whether or not a client was gonna be successful or not, simply based on their attitude, not watching them move, not doing anything else, but just noticing that if they had that winning attitude or not. Yeah, and something I've noticed too, that brought me back into more of a winning mindset was to relieve all these expectations going into, either it's a game or going into a goal where everything is based around the outcome. I had to relieve that in order to get in a better headspace and really enjoy the process of getting there and that was a big one. Well, that's the second characteristic, right? Yeah. That is the, that winners enjoy the challenge as much or more than they actually enjoy the win. Oh, the win, what does a win mean when it's not, okay, let me put it to this one. I'm gonna make it very black and white for the listener right now, okay? So you get into a wrestling match with your three-year-old nephew, okay? And you pin them.  Yeah, because you did.   And a wrestling match. It depends how rough of a week it's been. It actually means nothing.  I, when I was doing Jiu-Jitsu, I remember it was very humbling for me because I thought I would do well. I had a judo background, big, strong guy, right?  I'm like, I love this. I love the fact that it's so technical and yada, yada, yada. And I remember as a, it was three years into training and I was a blue belt and I was getting close to becoming a purple belt. And I remember this black belt that I trained with all the time and he was just phenomenal. He was a competitor in the Pan Am Games. I think he got fifth and very, very talented guy.  And I wanna see what happens. I said, okay, don't pull anything, let's do this. And I did a whole match with him. So this was five minute match and he dominated me, but he didn't submit me. That to me felt greater than any win I had at that point with anybody at my level. It meant so much more that this guy who's so much better than me, who's so much more experienced than me and talented than me, couldn't submit me. Although he beat me on points, if there were points being scored, he would have crushed me, he didn't submit me. I remember leaving feeling so, that was such an amazing feeling. The challenge is what makes a win worth anything. It has nothing to do with the scoreboard or at all. It's about how hard was it, was able to persevere. I'm gonna do my best while we're going through these two to also draw parallels to other aspects besides just sports. Like sometimes we think winning, and when you think sports, it's winning in life, right? So I think about scaling this business, right? Scaling this business is a goal and it's something that we're all pushing towards and we're moving, trying to move in the right direction and if we succeed, we win, right? And it reminds me of a conversation I had, and I shared this on the podcast, I think a year or so ago with Katrina and it was, I was driving home from here one day and I was really frustrated. I can't remember what employee did, what they did or what was going on, but it was just, I remember it was multiple things. It was just rough day, revenue-wise, rough day with some employees, possibly potentially letting someone go. It's probably Doug. Doug stressing me out. No, so it was just, it was one of those days, right?   And I said, and I'm frustrated. I mean, yes, I'm done. What do you have to say? She goes, would you have it any other way? And it took me by surprise that that's how she responded to me, but it did stop me in my tracks and made me think and I go, you know, you're right. If it was easy and it didn't have all these hurdles and the challenges, I wouldn't enjoy this. And so it's being able to catch those moments because those are inevitable in everything, whether we're talking sports and life and goals that you set, that you're gonna get hit with these frustrating challenges, especially if they're outside forces that sometimes you can't control. And it's really easy to switch over to the victim side and go, feel sorry for yourself. But the way I snap out of it is I recognize and realize that, wait a second, this is why I like this.  I like it because not anybody can do it because it's really frustrating and because it's challenging because I didn't get it even the second time and the third time I got to do it again. And so reminding yourself that, you know, that I wish I would have read The Alchemist earlier in my journey into leadership because I read that book later in life and that book is all about that, is understanding the whole process is so much more important than the end. You know what that reminds me of? You guys, I'm sure you guys have read the speech by Teddy Roosevelt, the man in the arena. In the arena, yes. And I'm not gonna go and read the whole speech, essentially the part that really hit me the hardest about that was at the end, there's a part that essentially says that it's better to compete and know what it feels like to fail than it is to never have tried at all, right? So the winning attitude is valuing the feeling of defeat more than nothing at all, right?  I'd rather sit here and do nothing and never feel failure. That is not a winning attitude.  Nobody thinks like I've never failed and thought to myself like that was phenomenal, I love that. But I've always thought to myself, or at least I've gotten to the point where I've thought in this where I'm like, well, I'd rather do that than not feel anything at all. That's a very important part of having that winning attitude. Well, there's a strategy too to getting towards winning, right? So if you're losing and having a hard time and maybe you've lost a few times in a row and just like, I need a win, there's also a really good strategy that most winners have pieced together, right? And that is like knowing how to set goals, right? To set goals that are small and obtainable so you start to get momentum. And I pieced this together later on in my career, training clients, because they come in and they have these a lot of times massive goals. Yeah, I wanna lose 50 pounds. Yeah, that's a, and you know that as a trainer, I mean, this could take years possibly to get this person to that. And how am I gonna keep this person motivated on that massive goal every single day? I'm gonna spend a lot of energy doing that and they're gonna get frustrated because there's gonna be a lot of hurdles along the way. So instead of focusing on that long-term goal, we have that long-term goal but we make all our short-term decisions based off that and we set small obtainable goals that we can hit out the park so we can start to build momentum, let that snowball start to grow and so it gets momentum rolling down that hill. And so that is a major strategy that I've used with clients and weight loss and business. And I think sometimes people don't sit down to think about this. Like it's okay to have the big, what is it, to shoot for the stars, land on the moon type of deal, right? So you can have this massive goal but you don't wanna get so hyper focused on that or else you can get really discouraged. You wanna set small goals that will add up to reaching that goal and start hitting them out the park. Well, that's a great way to take you out of that expectation which inevitably brings disappointment. So if you are just focused on these individual smaller goals, you have that major goal in mind. You have a direction, you have a plan but really to bring all of your focus in the present and what I can do right now and I can get that small win. I could get something to build on and keep building on each day. You start to really enjoy that. I start to really enjoy focusing on these small tasks and these small things that I know I can accomplish right now. And then that becomes everything to you and by default you end up getting to your goal. Well, there's only one way to walk a thousand miles and that's one step at a time. So if you take one step every single day, one step, whatever that means for you, okay? Cause this is different from person to person. But if you take one step every single day, eventually guess what's gonna happen. You're going to get to your destination. So that's why it's so important to set challenging yet attainable goals because I think sometimes we get, and here's the deal by the way, don't confuse a winning mindset with the feeling of extreme motivation, with the feeling of, yeah, I love this. Because winners understand that that's temporary. And sometimes we set goals when we're in that mindset of hyper motivation. It's a terrible mistake. I just did this recently. So this, I mean, this point hits home for me what I'm going through. So among everything else that we are doing in this business and the other businesses that we have and being a father of a one and a half year old, I decide that I'm gonna go get my real estate license.  I could do that on the side while I'm doing everything else. You were really motivated when you thought that. Oh yeah, no, I was super motivated and got into it and here's the mistake I made. I went in of just, I'm gonna knock this out. Oh, here's all the pre-licensing hours. Okay, I broke it down. Okay, I gotta do this many hours a day per week because I should be done by this already overreaching and not realizing it. And it at first started off just like a lot of people do with their fitness goals. Some, you know, because I'm carried by that hype and that momentum and then I hit like, I don't remember what chapter it was, but I'm getting into the law, all the law part of it. And now we're looking at like 450 definitions I'm completely unfamiliar with.  I got enough stuff on my plate, I'm done. I don't wanna do this. But instead I backed off. I go, okay, let me order a bunch of flashcards that are specific to real estate. And I'm just gonna make sure that I learned something every day. Now, if I only learned one word a day that's gonna take still over a year and almost a half for me to get through it. But I don't think like that, it doesn't matter. Because sometimes I'll get some momentum and maybe I'll get five words that I learned in a day. But I'm gonna say, hey, listen, every day I'm gonna make sure that I learned at least one term and get figure that out. And then I'll build off of that. And then what you'll see is you'll start to get momentum. And what you'll find is even knowing this, like I know these rules to being a winner but I still make those mistakes sometimes and overreach on my goals the same way that I overreach in training. And instead of it discouraging me and me quitting it just reminds me I gotta back up a little bit, set smaller goals that are more obtainable, start knocking those at the park and then I would get some momentum. And that brings us to the next one, which is winners have a mentality that encompasses hard work and perseverance or tenacity. I like to use the word tenacity. Just they don't give up. It reminds me of, I was watching the other day these like wildlife videos. I do that sometimes. I know you do too, Adam. Yeah, last night. It could be real fun at night watching animals and nature and whatever. And there was the Honey Badger was on one of these videos. Now the Honey Badger is smaller than some of the predators that's surrounded by lions and hyenas and all these crazy animals. But oftentimes they don't mess with the Honey Badger because it's so tenacious. It'll just outwork who they're going up against and it just makes them a foe that nobody wants to mess with. And so that's what I mean by tenacity. It's actually what you're talking about, Adam. You hit a big challenge. You're motivation waned like it does for everybody. All of a sudden you're learning a new language which is tough. I've had to do that before too where it's like you're not just learning stuff. You have to learn the language before you can learn the stuff which is ridiculous. But you're like, okay, I'm gonna be tenacious. I'm gonna persevere. I'm gonna plug away. This alone makes such a huge, this is what I communicate to my kids all the time. In fact, I know with my kids, I knew this early on. If there's anything I could teach them besides providing security and love, it was to teach them about the value of perseverance and hard work because if they understood that, I have no fear. I have no fear about them in life. No worries. I know if they have those two things, no matter what they do, they're probably gonna be okay. Yeah, and I come across this quite a bit when it comes to the easy and the hard path. And you could apply that to a lot of different directions whether it's business, whether it's relationships, even athletics, whatever you're pursuing. But there was always a time where I could quickly identify there's an easier way to do this, there's a harder way to do this. And sometimes you just really wanna take the easy path and immediately I just realized how much less value I got from making that decision versus the hard path. And this is just one of those things. Once I started to really try to adamantly focus on going in that direction, going in the hard direction, it really pays itself off in the future in terms of where I get more out of it. I also think that hard work is not just like a physical thing, right? A lot of this is mental. And what comes to mind when I think of hard work and perseverance, I think of effort and the effort that I put forth. And I always have to check back in with myself because, and I think of like Sal, you've talked about your son is guilty of this because he's so smart and he's so talented. And you see this with athletes that are extremely gifted. Sometimes they can get wins without trying very hard. They'll rest on it. Right, and I'm always having to check back in with myself and say, did I really put my best effort towards this? And so part of working hard and having perseverance is also having the self-awareness to gut check yourself and ask you, are you even putting your best effort towards this? And if you are consistently doing that and challenging yourself, you'll find yourself somebody who works hard and perseverance. And what I like about this is it's based off, it's very individual. If I have somebody, if I was as a trainer, if I had a client who never exercised before, had a terrible diet before, it may require a tremendous amount of effort for them to show up and meet with me once a week and for them to avoid one can of soda a day, right? Now for me, that's easy. There's no effort for that. I'm a fitness fanatic. It's a piece of cake for me to show up once a week and not have a can of soda every single day. But for them, that was very challenging. And that's what that perseverance means. Don't compare yourself to other people. It's compare yourself to yourself. And are you putting in hard work? And this can fluctuate day to day, right? If you're feeling hyper motivated, effort might produce different results than some days when you're not motivated. I know in extreme situations for somebody, perseverance may be just getting out of bed. Maybe that may be the effort that they really put out. So this requires some honesty with yourself. It requires that you have that conversation with yourself, am I really putting in the effort? Am I really, really trying hard? Am I being tenacious based off of how I feel in my context? And people with winning attitudes do this more often than not.  Okay, because you can have people who win in business, maybe because they're talented, maybe they've got a lot of good breaks or somebody who wins in sports because they're genetically gifted or somebody who wins in school or whatever. But they also have these huge egos and you don't wanna be around them. People with a really, with the true winning attitude, winning mindset, they have incredible humility. They're very gracious with their humility. Now why is this a good thing? Besides having people around you and not being somebody that nobody wants to be around, why is this a good thing?  You got a big ego, you got that cocky ego that is really who you identify with. You are in for a hard fall at some point, at some point in life, even if you win to the end of your life, at some point you're gonna die and at some point you're gonna feel yourself get weak, at some point you're not gonna be as great as you were before and you will get crushed. Your ego will get crushed and that is a hard fall. Well, it's not just that too. It's also the, when you're a gracious winner and think this, forget sports now, let's think like business and doing well and you're gracious about it. Something that you eventually will learn if you haven't learned already in your life is it really does take a lot of people around you in order to have tremendous success. And we tend to highlight these big CEOs and talk about what great work that the Zuckerberg has done or whatever, but Zuckerberg couldn't do what he did if he didn't have hundreds of people that didn't wanna help him win also. And when you're somebody who has a massive ego because maybe you win a lot and you like to stomp on everybody's throat after you win, nobody not only wants to help you anymore, they're also looking to take you down. And in life and in business, that's not what you want. I mean, as you continue to have success and win to keep that winning going, you want as many people behind you and supporting you and helping you as much as you can.  And I learned this, I remember as a kid growing up, so I was a Dallas Cowboys fan, my favorite player, Emmett Smith. And actually one of the things that I liked about him the most, this was during the era of when like the celebrating touchdowns and stuff really started to get popular. I mean, it's always kind of happened, but it really started to blow up in this era. And Emmett Smith never celebrated. He scored, he has all kinds of records and he'd score a touchdown and he would just, he would set the ball down.  You know, and that is always- Like you're not surprised. Right, yeah, this is part of the process. I put the work in, I work hard, I do what I'm supposed to and I win, you know? And I'm on the next goal, right? So I always think about that when you have those moments. It's okay to be excited, it's okay to celebrate inside and stuff like that. But I also want to act like I've been here before and I expected that. Well, and to kind of paint a clear picture of that too, look at Terrell Owens and look what happened to his career and just the overboasting and I get it in terms of celebration. Like that's something that we all should do. Like when we have wins, we should celebrate. But again, there's a gracious way to do that and I like that example of Emmett Smith because, you know, that's one of those like he's already expected to be there. That was something that was, you know, he just showed that with his actions and he didn't need to push that on anybody else. And this is one of those things, you don't need to create enemies and people that are looking to take you down because inevitably you will fall and it really is harder, that much harder to bring yourself back up when you identify with yourself and always being at the top. Absolutely, now the next one, I think this is extremely important. In fact, I had a lesson with this and my daughter the other day. This next one is about having incredible integrity, not cheating. This one, I had a great lesson with my daughter. We were playing UNO, you know, the card game, UNO. And we're going, you know, back and forth or whatever and so it's me, my son and my daughter. And my son was sitting across from my daughter and behind him to an angle is a mirror. So if you move your head a certain way, you can use the mirror to see the other person's cards, okay? Now my daughter, she's 10. So she's learning this kind of learning this lesson here and there, but I caught her using the mirror to look at his cards so she could win. So once I saw her do that, I started playing like I didn't care anymore and I'd put down whatever card and I had whatever and she started not having fun. Well, why don't you play for real? So it's not fun when you win and you're cheating because it's easy. It's easy to win when you cheat. It's not fun, is it? So if I just give you my cards, I quit, you win, is that the same thing as playing?  Winning only matters if you do it the right way because if I'm, again, it's like I said earlier, it's like wrestling that three-year-old. Does it count? Because it wasn't challenging. Winners want to, people with a winning attitude want to win for the right reasons, not for the wrong reasons. I also think that this, this doesn't just apply to playing fair and not cheating. Here's an analogy for this, right?  Like do you really embrace challenge or do you run from it and do you choose the easiest path just because it's easier? Like I remember when I took my first first place show in men's physique and my buddy who is a bodybuilding coach, he goes, hey, you should hop in the Pittsburgh show. And I said, why should I do that one? He goes, it's the smallest pro show in the country. You'll probably only go up against 10, 15 guys tops and you're almost guaranteed to get your pro card with where you're at physique-wise and everything like that. So it should be an easier win for you. And I said, I don't want that. I don't want to do that. And he's like, why? Aren't you trying to get your pro card? And I said, well, yeah, but I want to feel like I beat the best to get that. And if I can't, then I'd rather lose. And I really feel that way. And so I passed on the Pittsburgh show so I could do USA's, which is known as the largest show besides like Olympia and where I would be competing against the best of the best. And it would be a much bigger pool of people. And I was okay knowing that I might go there and I might lose because there is more guys there and there's a lot better physiques are gonna be there. And that's okay. I would rather lose and know I got the best coming after me than to win and know that I beat the three-year-old, right? Same analogy. And if you have integrity as a winner, you seek those. You seek those challenges. You don't look for the easiest way always. You like the challenge, you embrace that and you would prefer to lose being challenged than you would be not being challenged and win. Absolutely. Now, the next one might sound confusing at first because we said you need to be okay with losing and you need to make sure that you have tenacity and perseverance even when you're not motivated. But this one's a little different than that than motivation. It's enthusiasm and passion. Now, enthusiasm and passion, when I'm referring to when I say that is you have the enthusiasm and the passion to keep going. That's what that means. Keep going no matter what. To keep trying no matter what. Even when you don't feel like moving forward. Even when it's hard. In fact, it doesn't count if it doesn't feel hard and challenging. At that point, you don't need enthusiasm and passion. That's just everything's easy and it feels good. People with a winning attitude have a passion for that challenge. They have a passion for the fact that they don't feel like it. And sometimes, I mean, I've known some of the, some people in my life who I consider to be to have some of the best winning attitudes. That's their favorite part of it. Their favorite part of it is the discipline that comes from moving forward and having the enthusiasm to continue trotting and plugging forward regardless. Well, on the other side of fear resides success. And you've talked about this on the show, Sal, about anxiety and excitement chemically inside your body is exactly the same. And having enthusiasm and being positive and having passion or something is also the ability to reframe that, right? So when you get this feeling of being anxious and that fear starts to come over you, instead of freaking out about it, you embrace it and you recognize it is the exact same feeling that you get out of excitement and that I know that on the other side of this fear is success. And in fact, the greater the fear, the greater the success is on the other side. So if I'm experiencing something in my life and it's the first time I've ever felt this, it's like I am throwing up, I'm so nervous or I'm so scared, I'm having thoughts of wanting to quit.  If I'm this scared and I'm this nervous about this, that means when I get on that other side, holy shit, it's gonna feel like something I've never felt before because I made it through. And so that ability to be able to reframe those feelings like that, you know, that's what comes to mind when I think about enthusiasm and passion. Yeah, it's definitely the mindset as you face these adversities because a lot of times you don't have passion. You don't have enthusiasm for what you're doing. You're gonna have days like that. And that's why it is important to kind of go back a few steps up where we talk about, you know, really accomplishing small things and keeping your focus on the present and what you can do right now, what you can win and gain momentum from. And that's something that you can always get back.  And remember, it's infectious too.   So it's important that you have that enthusiasm when you're going after or chasing, even in moments when you're afraid because that will also bleed over into the rest of the team. In fact, that brings us to the next one, which is accountable leadership. A winning attitude is something that attracts other people. It's, you don't necessarily have to be a leader, but whether you like it or not, if you have a winning attitude, you tend to become one for other people, which by the way, leaders don't declare themselves leaders. People who follow them are the ones that make them leaders. And the winning attitude is having that accountability to your faults, your failures, your weaknesses. You accept them, not only accept them, you embrace them. This is who I am. This is what I'm not good at. This is what I'm working on, or this is what I'm good at and I'm gonna get better at it. It's being accountable for all those things. Well, the first rule in leadership is everything is your fault. And the first rule of leadership is so important to success. If you, and being a winner, you are not going to win if when you lose, cause that's inevitable. You pointed everything out. Exactly. You point at everybody else and all the other reasons besides what you owned in that scenario, and you take the victim role. First rule of leadership, everything is your fault. If you're gonna be a great winner, you have to look at every loss that way.  It doesn't matter, still my fault. There's still something that I could have done to have not put myself in that situation. What was it? Where did I go wrong or where could I be? Or where could I have been so good that them even cheating me or doing me wrong wouldn't have mattered. I still would have won. At the end of the day, it doesn't matter. All that matters is that I am at fault. I have something to learn. I have something to get better at. And that is the accountability leadership thing is, I think, necessary in order to be good at winning. Yeah, you are always accountable for your own actions and admitting that and being able to admit to the wins and the losses that you're a part of and responsible for. This is crucial to everybody else that's around you to know that you have that type of character that you can portray the responsibility behind all that. Oh, by the way, it's empowering. It's scary, but it's empowering. It may be scary to look in the mirror and say, I am where I am or this situation is the way it is because of the choices that I made or the attitude that I have or the people that I chose to be around. It's empowering because on the other end of that, on the other end of that accountability is now that I know it's all my fault, I can change it, right? It may feel easier to look in the mirror and say, it's not my fault. It's much easier. It's everybody else's fault, it's not my fault. But what do you do with that? What do you do with that? There's nothing you can do with that, you're stuck. In fact, they've done studies where they'll take people and they do these studies where they lock people up and take away their freedoms to do certain things or whatever. And then they'll have people and they give them more choices and just the fact that the people thought or felt like they had more control over themselves even though the situations were the same, changed their total outlook because they felt like they had more autonomy. Even though the situations were identical, they felt much better about it. And the only way to get there is to hold yourself accountable as the driver of your life, as the person who's responsible for your circumstances. And sometimes it's just your attitude or just you placing yourself in that situation. What could I have done differently? What could I change about that situation that is in my control? And it might be just, okay, well, I couldn't control the fact that the driver ran into my car, but the way I acted and felt about that, that's in my control. So let me focus on that. And by the way, this applies to every aspect of life. I mean, this was one of the most attractive qualities that I found in Katrina. I remember like the first time that we had a disagreement or scuffle over something and the way that we both separated then came back together and then talked about the situation. I knew at that moment that I had found something very special because she had already trained herself the same way. Like this was something that I had been working on my whole life to look at all aspects of my life. Always I own everything. Everything is my fault. Everything is my fault. I don't care what somebody else does externally to me. And she was the same way. And it's a beautiful thing when you meet a partner like this in a relationship. When you get back together, it's very common when someone's fighting and disagreeing. You didn't do this.   No matter who was at fault, no matter who did what wrong to the other person, it didn't matter that each person always took ownership of what they were responsible for in that situation. Even if it felt unbelievably one-sided and the other person's fault, it's still taking the victim role to point the finger and say, you, it's, I'm sorry that I didn't do X, Y and Z. I'm sorry I could have been better here even when you think it's the other person's fault. This is so important, not just in winning, but in all other aspects of your life. Totally. And that is scary, which takes us to the next one. Winners are brave. They're not fearless. They're brave. In fact, you can't be brave if you are fearless. Lack of fear means there is no room for bravery. Bravery literally means taking your fear and doing it anyway. It's a very, by the way, this is something that we all look up to. I could imagine a situation where I'm with a partner or a friend and we're doing something and I look at them and they say, I'm terrified and then they move forward. Like, holy cow, how much more respect I would have than the person was like, this isn't scary. That's totally different. People with a winning attitude are okay with the fact that they're afraid. In fact, they don't run away from the fear. They move forward anyway, which shows their true bravery, the fact that they're willing to confront their fears. Remember that next time that you're scared. Next time that you're afraid. Next time that you're anxious. When that hits you and you're like, man, I am really nervous or scared about this particular thing, say this to yourself. And this is really powerful for me every time I get in a situation like that. As I say, now's my opportunity to be brave. All of these virtues are like muscles. Like you literally can develop these. It's not something that you either have or you do not have. The more practice and more effort that you put into each one of these, the better you will get at it. When I think about like brave and fearless, I've been told that before. And I just, I didn't think of that. I don't think of myself as someone who's so brave. I don't, I've never thought of that before. But when I've been asked so many times, I've had to unpack and go like, okay, what is it that people, why people think that about me? And I attribute that to all the scary times I had growing up as a young kid and being faced with that fear and having to overcome and in situation after situation after situation. And because I had so much of that practice as a young kid, when I got into adulthood, it didn't look so scary anymore. And so that, that's something, and I'm very appreciative of having to have gone through a lot of that because I got to train that muscle. I got to work and develop it and allow myself to adapt and get strong.  Yeah, you've developed a different relationship with fear is what ends up happening. If you, every time you're afraid, you are brave and go and move forward anyway, the next time you're afraid, you, it becomes easier. It doesn't mean you're not scared because you're always gonna, you're human. You're always gonna have moments where you feel fear but you develop a different relationship with fear. And over time, your instinct is not to run, okay? Your instinct is to move forward, right? So you still feel the fear and maybe right now you have to fight your instinct because you just wanna turn around and run. That's what you do. But if instead you move forward and you continue to develop that skill, when confronted with fear, bravery pops up right away and you move forward and you don't stop. Look, Mind Pump is recorded on video as well as audio. Come check us out on YouTube Mind Pump podcast. You can also find all of us on Instagram including Doug the producer. You can find Doug at Mind Pump Doug, Justin at Mind Pump, Justin, me at Mind Pump Sal Adam at Mind Pump Adam. That's what happens to me, dude.  So then I'll go through a period of like smart training. Then I'll start to feel good and be like, I wonder if I can lift that like I used to. Yeah, that's exactly what it looks like. And then I do it, but then right afterwards I'm like, damn, well I could, but that wasn't a good idea. Well, especially if somebody's watching, you kinda gotta add a little more.


from the MGM Grand Hotel in Las Vegas. Extracting the signal from the noise. It's theCUBE, covering splunk.com, 2015. Brought to you by Splunk. Now, here are your hosts, John Furrier and George Gilbert. Okay, welcome back everyone. We are here live in Las Vegas. This is Silicon Angles theCUBE. It's our flagship program. We go out to the events and extract the signal from the noise. I'm John Furrier, founder of Silicon Angles. I'm John McFos for this segment. George Gilbert filling in for Dave Vellante, my usually co-host. But this time, George is the big data analyst at Wikibon. Our next guest is Alex Giddelson, system admin at American Public Media, which is hard, not NPR, but they're like brother, sister, siblings in the awesomeness of content and syndicating that on a huge level. Welcome to theCUBE, appreciate it. Thank you. Great to have you. Obviously, we're big fans of what you guys do. A lot of volunteers, it's a non-profit, a lot of great content, both the fine jewelry of getting news and editorial. So really, really great stuff. So, how are you guys using the data in Splunk because the media business is struggling, right? Everyone's dying. The democratization is not happening. Oh, we think it is happening, but not for banner ads. But quality content still is a premium. But the old page view-based content's dead, dying. Quality's back. So you guys are running a robust business, such as the non-profit. How are you guys using the data? Can you share some insight? Sure. So, yeah, so American Public Media, we have a lot of podcasts, a lot of things that people love to listen to. And what we do is, we'll put in, we call it underwriting, really an ad. And we'll use that to try and get something back from it to pay for it, because it's expensive. It's expensive to host this stuff, it's expensive to produce it, and we want to produce the best content that we can. What Splunk helps us with is allowing us to know who's getting what podcast, where are they getting it from, how are they getting it, what app are they using, you know, are they going to our website, and then we can make decisions based on which shows should we do, and then which ads do people like, and who is listening, you know, what state, what region, so we can try and target that, because our software allows us to target the ad, so that, you know, if they're in one region, we can try and target that, because that's what it seems like everybody's doing to get their podcast to, you know, to pay for themselves, so that they can keep doing it. And you guys do great podcasts, so we're very familiar with all of them, so it's great stuff. The diversity around what makes it work is kind of complicated, it sounds like easy, just put up a website and say download this podcast, but the CDN's involved, take us through some of the under the hood challenges on the data that and how you're getting it, how's the CDN's involved, you have a custom player, are you measuring, instrumenting, time of listens, all that good stuff, can you share some insight into that? Sure, so the big thing is, I mean, the, what's the word I'm looking for?  They don't want to go just to one place, unless it's really, really good, but they want to get it everywhere, and we want to be able to provide that.  But then we partner with different apps, like Stitcher and Tunecast and a few others, so they can get audio, and then we can try and get some statistics back. We, you know, we still, we have our CDN, so we'll upload the files to the CDN, and then they'll, you, we have software called AdsWiz, which does all the special sauce for making sure the ad shows up correctly, and then we can target it, and that our employees have, you know, a nice console that they can go into, and be able to manage, you know, what goes with what, and how that works out.  One of the things I didn't know, which Splunk made it very clear, is that when you use the Stitcher app, you download the full podcast, right? You get it ready on your phone. But then Stitcher will occasionally check back, download another 4K of the file to see did the file change. And when you're trying to do analytics, and you're trying to know how many people downloaded your file, how many people listen to the underwriting, because Stitcher keeps downloading this 4K chunk over and over and over again. You have to be careful, because if you're just looking at downloads, and you're not looking at amounts and sizes, you will count that as another download. And then your numbers will be over-inflicted. Yeah, yeah. I mean, Apple had this problem early on. They would download the files, and you had no idea when someone listened. You count as a download, but now you got to measure some sort of CPM or... Yeah, how do you do it? So how do you guys do it? Well, what we try and do is, we try and isolate and say, if somebody downloaded the file, we're going to count that as a download. And if somebody downloaded the file twice, then we're trying to look in like, is it a specific app that we can somehow whitelist? And Splung makes that very easy to find and then do something about putting a filter, something like that. Give us some insight and day-to-day what you guys do. You're in Minnesota. What's going on across the company? How many people are working on the technology piece? You obviously have reporters and whatnot in there, around the fields, freelancers, full-timers. What's the sausage factory of American media? I mean, because this is a great operation. Just share some color of what's going on behind the curtain. Let's see, the day-to-day, I mean, it's like any other company is someone, at least in the IT side. We have the projects coming down saying, we want to do this, we want to do that. We have a news floor. We have one of the largest news floors when it comes to public, I think, public radio. And they have people out and about all the time. We have reporters out in the field, interviewing people and finding out stories. We have editors in-house that are making stories ready. We have a website for people to go to and get news. We also do a classical music station. So we have people figuring out what classical songs are going to be put in, what's the order of listening. We have classical station that's syndicated out to the entire country. We have the BBC going through us all the time. And so we have, as part of our news program, we'll have stories from the BBC interweaved with stories that we're doing so that when you listen to our content, you get all the things you want. You get the regional stuff, you get the national stuff. It all comes together in, I think, a very seamless, very easy listening. You hear a lot of velocity. Yeah. The volume and velocity. Yeah. Good flow. Yeah. So a question back in the sort of infrastructure or the plumbing that makes it all work. One of the things we've seen with customers, whether it's Splunker or Hadoop, well, primarily Hadoop, there's so many moving pieces that it takes a lot of skill to get going. It was, you know, you could use it as a platform to do some of the same things you're doing with Splunk. How long did it take you from sort of getting it out of the box to up and running with your first production kind of app? Well, so with Splunk, you know, the initial installation was pretty easy. Getting install was pretty easy. Getting data in there was pretty easy.  So tweak the search, I'll do it again. And I just keep iterating through it. And that iteration hasn't really stopped. We just keep building on our previous work. But that's then exactly like what happens with Hadoop, which is an iterative exploration. So it sounds like the front end collapses in time because it's so easy with Splunk. And then you get to the iteration and the exploration much quicker. Now, once you get to that stage, are you thinking about what happens next? Because with Hadoop, it's a general purpose platform and you put other apps. Have you started thinking that way with Splunk? Yeah, we have. I mean, right now we're focusing, our focus initially was on podcast data. Then we're moving into streaming data and then interweaving all of that together. So our reports will give you the overview and give you the separate things. The big goal has been, we have a woman in our organization who takes all of the content numbers and puts them into one nice PDF that she sends to all of our executives. And the thing I said for Splunk was, Splunk will do that. And so it's building every single little component of a report and it's still an ongoing process. And if we can finally finish all that, I think then the next step will be just getting Splunk in front of the users of the organization. We had already one of our content producers came down and asked, you know, you've got all this reporting, how much of the listenership per episode is in the first day, the first week, the first hour? Like, you know what, we can guess, but was it really? And so one of my coworkers went, created a quick report, and in minutes showed that sure enough, the first day, 95% of the listeners. And if you don't have it ready, if you have something wrong, you've just lost all that traffic. Yeah, and that's why with mobile apps and media, your launch is critical. You've got to have your best content out there from day one. And also the cadence of the programming matters too. Frequency, right, with certain schedules, do you find that to be something? I think with the prevalence of mobile apps, especially in iTunes for podcasting especially, with how many people just subscribe to their podcast and a lot of people care, but I think a lot of people don't. I think it's just, they want it to be there and as long as it auto downloads when it's available, if it was a little bit late, I mean, some people will obviously care. But I know me, when I listen to podcasts, I don't care when it came out. I just care that when I go to listen to my phone, I have a podcast ready and waiting for me. Yeah, yeah, exactly. Versus like two weeks without missing one, like at least having a deliverable of new content. That's it. Do you like Stitcher app by the way? No, I mean, I've used it a little bit. I mainly like a different one, it's called I Can't Remember. You just put stuff on SoundCloud at all? We do a little bit. We just start. I mean, as the organization, we definitely like Stitcher. Stitcher is one of our top apps. Personally, I use a few others, but Stitcher is definitely very popular. How about iTunes? Oh yeah, huge. Huge numbers on iTunes. Huge numbers. I mean, it's like, you have to be in the top list of iTunes. If you're in the top 10 list of iTunes, you get a huge amount of traffic. And that's going to be great. When you were talking about streaming data, what type of data was that that you're getting? Well, so we're a radio company, we've got our radio stations, and then we also stream all those radio stations live. And we also have HD radio stations that you may or may not get depending on your car or your radio. So we stream those as well. And so you can go to a couple of our different sites, either in PR News or The Current or your classical, and you can just start listening. And we have people who, maybe they left Minnesota or California and they still want to hear the content. So they'll just listen over the web. And we want to know who's listening, how are they getting it, you know, the same kind of stuff. Yeah, downloadable media is very tricky. It's so hard, live on on demand. And something a lot of people struggle with. So best practices, stepping a step back. So people out there that are doing a lot of podcasts, that might be interested in saying, hey, cause podcasts is one of those things where, when it works is you have very good loyalty, very good stickiness, because you got to commit to listening to it. So it's hard to really measure that and also justify the investment.  But you can have a really niche audience and have really high impact for an advertiser or an underwriter. So what best practices can you share with folks out? There's a ton of people out there that I know watching, certainly watching our program that are either doing stuff on medium for blog posts, putting podcasts out on SoundCloud or who want to collaborate and put some good content out there. What's the best practice for them, a company or a small, growing blog or whatnot? I mean, for anybody, I'd say some of the best practices are you have to get your RSS feed right. Like on the technical side, your RSS feed has to be perfect because if you're not doing it right, what'll end up happening is you make a mistake, you update that file and people will redownload all the podcasts without even noticing.  And they'll be pissed off because they just- Just say it.  You want it to be right. You want your logo to be correct. You want your title to be correct. You want it to be working right from the get go.  But our main goal has been to make sure that it's available everywhere that people are listening. So putting content everywhere in the hands of users is great. Any device, any time, anywhere, real time. What new things are out there that you guys like that you're looking at from a distribution standpoint? Social networks, Twitter, Facebook, LinkedIn, Splunk, Sprinkler, this, that. It is a zillion networks out there. What are you guys finding? Or is it some areas just shoot it out there and see what happens? Well, I mean, Splunk has definitely been a really big help. Getting all the log information in there and then getting the reports, especially we have a couple different pieces of software working at the same time and trying to get all of that together, Splunk has made it possible. We weren't able to do it before. Before it was all, you know, export these files, put an Excel, modify it and then get a number. And Splunk has just made that so much easier. Yeah, you got your weekends free now. Yeah. Basically, right? Yeah. I mean, the old days you have to kind of, a lot of manual work, a lot of brute force. Yeah, and it's the thing that, I mean, my adage has always been, automate the things that you can automate. Pretty much automate everything. So you can take the time with the things that, you know, you can think about things. Yeah. You can decide things that you can't automate, necessarily. Yeah, the creative process. Yeah. Creating good content. Yeah. There's an art behind it. Yeah. Creating fine jewelry. All right, well, we really appreciate your insights on the inner workings of your opportunity there. And again, any final thoughts on this event? Share the folks that are watching that aren't here. What's the vibe? What's going on at Splunk event? What's it like here? I mean, it feels really busy. There's a lot of stuff to do. There are more sessions to see than I'm able to see. I definitely am going to have to watch some videos. The session I've liked the most was the first session of best practices and better practices.  And that was a really useful session. There's a lot of really key features that, or a lot of key tips on how to make Splunk searches more efficient and just work better and provide what you want. Are you on Twitter at all? Not really. No, I really can't say. Can't plug the Twitter. Alex Giddelson with the American public media doing great stuff. Obviously making sure the numbers can be reflected so they can get more podcasts out, get the justification, which is always key. Thanks for sharing your insights and the data here on theCUBE. This is theCUBE. We'll be right back with more after this short break.


Hang on. I wasn't recording. I just remembered This is the Great British youtubers podcast with me Neil Mossy. It's great to have you here today We're going to meet Elle Meadows. Elle has been YouTubing for six years and has 55,000 subscribers. Elle Meadows Hello, it is I This is slightly awkward because I feel like I'm going into our interviewer mode But we've actually worked together before haven't we? We have indeed On the the bbc earth kids youtube channel.  You have 55,000 subscribers 3.3 million views Indeed you are so far ahead on this journey that I can only Gaze from the distance What is your biggest tip for someone starting youtube? Find your niche 100% like There was a time and a place for like people trying a camera and youtube was very oriented around personalities And if you were personable and people liked you then you could get away with just doing pretty much whatever and they tune in for you So that was kind of what the world was like when I started my channel And whereas these days youtube is a lot more about like niches and specialities and you can't appeal to everyone anymore Like you can't say like oh, I want to appeal to girls between 15 and 30 Like you have to be like I'm targeting 11 and 12 year olds who are specifically interested in the specific toy and like You do really have to be specific these days and then obviously once you've kind of gained a bit of a following You can diversify and branch out but Yeah, knowing your niche, which is like the biggest thing I'm struggling with at the moment is definitely The way to get started. What is the struggle? I made scripted comedy for teens and teen and tween girls And at the time because I was like 18 19 when it kind of like picked up pace I didn't really realize that I had fallen into that specific market and that specific niche But that was what helped me gain momentum because I was actually without realizing it Appealing to a very small group of people of which there are many Even though that's a very small niche. There's a lot of people who fall within it But these days I don't want to produce content for teen and tween girls I want to be like growing up aging up making comedy that I would want to watch But unfortunately there isn't so much of a market for that because I fall into a huge demographic Which is just 18 to 45 or something or 18 to 50 is generally like kind of just in adulthood now And yeah being funny and appealing to those people's not specific enough to really gain any traction Unless you somehow managed to create like a viral video I want to ask you so much about your journey on youtube But can I just ask you just out the back just so we get to know you? What is your favorite video on your channel? I did a video about lgbt labels So talking all about how like labels are just language and language can fail you when it comes to labeling yourself And talking about spectrums like versus categorization and that's probably my favorite just because it's the most Meaningful and helpful and like genuinely there's a reason for it to be made that isn't just like escapism or entertainment But aside from that, I mean my most recent video is one i'm really proud of which is me playing loads of different characters on Like zoom Should we spread some more love? Yeah Are there three youtubers three random youtubers that you've watched this week? Can we go through them for like a minute? Yes I have been binge watching Jenna marbles And I said I like started saying that sentence with a really happy face and then I have just remembered why exactly I started Watching loads of Jenna marbles. Um, it's because obviously she's sort of stepped away from her main channel Have you I assume you've heard about this? I've heard and I've not watched It's basically for anyone who missed it Jenna marbles is like the something like the second biggest female youtuber on youtube and she was like just og youtuber gang And she stepped away from her channel because in the past she's made some What could we consider like offensive content? Um that she is not like proud of and does want to associate with herself with so she stepped away And I have to say like there's been a lot of like, you know over the years I've been plenty of youtuber apologies, but she's one of a few youtubers where I've watched the video and been like Fair play like this is Real you can tell that they're actually what she really thinks and being honest and truthful and taking responsibility and That's that's the minute fantastic Is there another youtuber that you've watched this week at random? So I can't pronounce it because it's german I think but in a nutshell or like a science channel that they do all these like animated videos explaining lots of things about science And some other things um, and I babysit some kids and I was trying to explain to them about like they were doing threats to humanity In re and I was showing them videos about like Chernobyl or Chernobyl and Like solar flares and all these kinds of technology artificial intelligence videos and I love it because it's really informative But also it's nice to be able to show the kids something that's like actually Interesting learning or interesting education and finally Let's spread the the love for for one more youtuber. I'll buzzfeed unsolved Maybe watched a few of those this week. Did you say bust me when soft? No Buzzfeed Unsolved Buzzfeed My favorite episode of buzzfeed unsolved is the goat man bridge episode So basically we've got these two chaps going to haunted places and trying to communicate with ghosts and demons and stuff And they go to this bridge in honestly texas But i'm not sure yeah, they go to this bridge and try and communicate with the devil and It's very entertaining those those are wonderful. Thank you I feel like we've got a little uh portal into your youtube brain there When did you know that that your channel was a thing? I started making Like videos and short films when I was really young. So it was about eight That's when I started learning to like edit. So for a long time and still currently editing. It's my strongest skill Um, and so I was making all these videos and I was like, I don't know what to do with them What's the point I discovered youtube grace helbig who at the time was daily grace was like my absolute like inspiration for my channel and so I just started posting them on my channel around 2013 And then maybe even earlier than that 2012 and then I made another channel It's my current channel and it was then when I became friends with Alexis She's all who is like a big american youtuber now And at the time she had like some like 20 20 thousand followers and I just like reached out to her and Made her some like graphics and stuff and she gave me a shout out in an exchange And then we became quite good friends and yeah, that was kind of the point That was how I got my first thousand subscribers was just author because between me sort of meeting her and Giving me a shout out in a video. She'd become really close to Shane Dawson So she'd gone from 20,000 subscribers to like 200,000 subscribers or something crazy Yeah, I got my first thousand subscribers just from that one shout out and that was kind of like the push I needed to like really commit you just shared a really great tip There the life lesson, which is that reaching out to someone and offering to help them Brought back something disproportionate. Yeah for sure like Again, I feel I wonder how relevant this is These days because it's just youtube is a different ball game And again like back then everything was personality oriented and I would I would have encouraged like collaboration Overdoing what I did because I had a skill that I could essentially give away and return for exposure Which is something that we don't support these days, but back when I was like 17 Like it was fine So yeah, like your best bet is to collaborate with people who have a similar audience to you and are about the same size Because you never know who's going to randomly blow up if only also to I guess improve your own skills and And not go nuts while you're making these things by yourself Yes The thing that really got to me with youtube was how time consuming and like just genuinely gruelling it is to make It's really hard and you're doing it all by yourself And I basically didn't have weekends for sort of all of my like ages 17 18 19 Like I would go to school come back work on a video.  I was quite lucky that every time I posted a video there would be a reward so You know Because I had these first thousand subscribers It kind of like set me off on like a burst And then I went to like got to know a lot of other YouTubers and just so happened that I was getting able to like go and go to conventions Or then I'd like meet someone and they give me a shout out or be in their video And then I get a load of subscribers and like there was just kind of in a very lucky String of events just lots of little wins and like successes That kept me like striving for the next one So it didn't matter that I was working seven days a week I didn't like full-time education and working every spare second I had because you know every month or so I was doing something that I was like Yes And like then I started interviewing celebrities and that was another thing that made me go like And then yeah the go to and then eventually you end up going to conventions and having friends There was just so much like reward in it But yeah, if I hadn't had that like now for example when I have less engagement posting content is just kind of hard work without much reward And it's a lot harder because you have to just be able to The reward is congratulating yourself and making something that you're proud of And please hit the subscribe button below if you want to see more great british youtubers There's a playlist and a podcast all the links are in the description below I'm neil mossy and I'll see you on the very next great british youtubers


The next entity is called the Keymaster. This entity is a paranormal type bean that takes on the appearance of a normal human, sort of. He wears a Victorian-era leather coat, and his collar is really tall, and it obscures the bottom half of his face.  The most notable feature about the Keymaster, though, is, well, his keys. He wears this huge ring of keys on his hip, kind of like those big rings of keys that janitors wear. He's a mysterious guy. I kind of like it. A black mist covers a few inches above the ground behind him when he walks. So he could be floating, but no one can tell because you can't see his feet. The Keymaster is actually pretty antisocial, and he kind of just floats around in a confused state. But when he does interact with wanderers, he's pretty neutral. He's not aggressive. And if you kindly approach him and ask him for a key, he'll be willing to give you one, but only one. That's his rule. He doesn't believe in do-overs or second chances. And he says, quote, he isn't liable for any unwanted outcomes.


Why the narcissist wants you dead?


What is up you guys welcome back to another one if you're new to the channel I am Goldpony and today we are in the new 2020 Subaru WRX STI courtesy of Apple Subaru in York PI always excited to review this one every single year and for the 2020 model year there actually are some changes so I am quite excited to be bringing them to you guys today so as always let's start with pricing and so for 2020 the base STI is going to start at $36,995 and in case you were curious that is a $400 increase over the 2019 base STI limited trim starts at $41,695 but regardless of trim level the power plant of course will be the same and so powering the beast is going to be a 2.5 liter turbocharged and inner cold four cylinder boxer engine pointing out 310 horsepower at 6000 rpm, 290 pound feet of torque available from the power band of 4,000 to 5,200 rpm power of course sent to all four wheels through Subaru's legendary symmetrical all-wheel drive system that power is sent to the ground through a six speed manual only as always definitely a good thing in this one and so all in all what comes to zero to 60 time it's going to come in at roughly five seconds give or take a few tenths of a second but roughly around five seconds flat there with mpg numbers coming in at 16 in the city 22 on the highway taking premium unleaded fuel and so before we test out anything on the 2020 STI I did want to mention si drive there is a little circular knob directly behind the shifter there and that's going to essentially give you Subaru's driving modes including intelligent sport and sport sharp what you're going to adjust things like the throttle mapping as shown in the digital display right in between the gauges there so that's essentially going to lay out for you in visual form what is actually going to do for you and so of course with this being a six speed manual I will say the clutch feel is great I kind of remember Subaru's being a little notchy back in the day when I first started reviewing cars but this has gotten a lot better either way the clutch feel is great it's definitely something that you're going to get used to very quickly if you end up going with an STI so that's great grab points are certainly easy to find as well and coming up to a red light here on a slight incline I will say the STI does come with hill start assist as well so meaning when I put in first gear here I'm not going to drift backwards at all into the car behind me I'm just simply going to accelerate perfectly so that is something I always like to mention just in case you're a first time manual driver maybe don't worry about sliding back it's not like the old cars back in the day you got hill start assist now so you're not going to be drifting into anybody so that's always a good thing too they would also mention there's a short throw shifter available for the STI that adds roughly $500 a little less than that but that is definitely a nice option as well I've played around with that in previous years definitely gives you a little more enjoyment when it comes to the six speed not that the regular six speed isn't enjoyable but having said all that let's go ahead and do a quick little acceleration in this one and let's see how quickly we can get the new 2020 Subaru WRX STI here up to speed nothing crazy though of course this thing is so much fun definitely have experienced plenty of manual cars at this point but WRX STI is definitely one of the fun ones and of course that acceleration is uh plenty enjoyable to say the least but to go along with that acceleration as always braking is equally important and so to start up front you will find 13.4 inch ventilated and cross drilled front rotors with Brembo six piston front calipers found in a very awesome shade of green by the way I absolutely love that in the back 12.8 inch ventilated and cross drilled once again rear rotors with full piston rear calipers as far as the braking feel goes you certainly are not going to have any issues there I have a Brembo brake set up on my own car it definitely brings you to an immediate stop and that is certainly one of the things you'll notice right off the bat when you get into this thing braking feel is absolutely amazing the touching on handling and suspension a little bit up front you're going to get an inverted strut type front suspension with the stabilizer bar in the back of double wishbone rear suspension once again with the stabilizer bar did what I also mentioned the driver controlled center differential or DCC D that button is located just behind the driving mode button so there's a couple of different things you can play around with when it comes to that there is the auto mode or automatic mode and that's essentially going to be where the STI finds your ideal power distribution depending on the conditions essentially also though there is a manual mode which is where the car uses the electromagnetic multi-play transfer clutch and limited slip differential to kind of send the selected amount of torque to the front or rear wheels I love that you can customize this because I would imagine although I've not tried it because I haven't owned one I'm not going to do it in a car that's not mine I would imagine if you sent all the torque to the rear wheels this may be a very nice drift car or at the very least a ton of fun to do some donuts in a parking lot when it's snowing out or something like that and I know that's been done before but that is one of the cool reasons for me that I like that it's there at least and of course you're also going to get active torque vectoring and overall as far as the steering feel goes it is great definitely a nice weight to it a heavier weight to it than most other cars I've reviewed but I guess that is expected it is an STI it is a rally car for the street after all cabin noises you can hear a good bit of the engine but in my opinion for this car that's a good thing I actually enjoy hearing the turbo whistle as you get higher up in the rpm range so I think most people that get this car probably will but perhaps the one thing that may take a little bit of time to get used to but it is kind of expected as the ride quality you're all going to feel a lot more of the roads imperfections in the STI but again that's pretty much a given considering the type of car that this is as well as the wheel size which I'll get more into a little later in this video but overall as far as visibility goes I could see great out the back usually sedans you never have any issues but I love seeing that rally spec wing back there as well so well done Subaru for visibility don't also mention along those lines is there is a windshield wiper de-icer that will come standard definitely a plus especially living here in Pennsylvania so we get a ton of snow so cars like this in Pennsylvania are brilliant which is why they hold their resale value like crazy but anyways I am not reviewing the resale value of course you guys can look that up for yourself but that about wraps up the performance segment of this review now let's go ahead and take a look at the exterior where there are plenty of changes I will be pointing out to you guys as we go on in the video so let's go ahead and take a look at the exterior of this new 2020 Subaru WRX STI all right you guys so here it is the 2020 Subaru WRX STI let me start with some of the new stuff for 2020 up front you're gonna get redesigned engine bay cooling ducts kind of found behind the front bumper there if you guys can see it LED steering responsive headlights will come standard with black housings let me touch on something real quick LED steering responsive headlights that is a luxury feature that is typically an option on higher end brands brands like Lexus and BMW but they are standard here on the WRX STI that is a definite plus and of course you got the STI badge found in the lower corner of the front grille there and of course I cannot go without mentioning the large hood scoop helping direct air to the engine mounted intercooler so yes it is functional it does serve a purpose and the design is great actually like the design so much I put in all my Mustang GT that was a joke but still awesome design but anyway let's go ahead and make our way to the sides black window surrounds will come standard of course you got the STI badging within the front fender that has been there for quite a while it's always looked good when it comes to their side mirrors body colored power adjustable side mirrors with integrated turd signals will come standard and I think it's cool that the turn signal lens there is a smoked lens so usually that's clear on every other car out there so I do like that it smoked definitely ties in some of the other black accents found on this one quite well but by the way with this being a snowy Subaru those side mirrors are heated of course I had to mention that as well but let's take a step back here let's take a look at the wheel setup because this is a new wheel design actually for the 2020 STI 19 by 8.5 inch aluminum alloy wheels with dark gray accents will come standard and personally I do love the multi-spoke design I'm not 100% on the gray accents let me know what you guys think in the comment section below of those wheels but up close they actually look really good but I'm thinking the gray accents from a distance if they were to have been left silver I think it would have looked a little better but that's just my humble opinion anywho let's now go ahead and make our way to the back shark fin antenna up top on the roof there of course this rally spec rear wing looks absolutely amazing if I were to get an STI I would certainly leave it but having said that I did want to mention there is a low profile spoiler available for no cost for the limited trim so if you did not want that rally spec wing perhaps because it hinders your visibility a little bit or you just thought it was a little too out there you do have that low profile spoiler available with only the limited trim level of the STI in case you were interested of course STI badging found on the rear trunk once again and that rear bumper just below is going to come with an integrated rear diffuser in black to the sides of course dual exhaust outlets with quad stainless steel exhaust tips so I think you guys know what we have to do next not going to do anything too crazy here but do want you guys to hear this sound so as always here is that exhaust clip all right so now since we are around back when it comes to opening that rear trunk there actually is a button on the key fob so you're afraid to simply use that if you like there's actually also a button by the driver's left knee so that is yet another way you can open up that rear trunk but either way once opened up cargo capacity is going to come in at an even 12 cubic feet and if that was not enough space however there is a 6040 split meaning those rear seats do fold down for quite a bit of extra space there if you needed it then make your way up to the rear leg room that is going to come in at 35.4 inches so for reference I'm an even six feet tall this is how much space I have back there did what I also mentioned for those rear passengers there is a rear center armrest with cupholders and sitting in the passenger seat I certainly have more than enough headroom and feet room and back seats were quite comfortable so since this is a four door I did want to let you guys know that so making your way up to the front seats manually adjustable front seats with red stitching will come with the base STI eight way power adjustable driver seat is going to come with the limited that is optional for the base by the way did want to mention that Recaro performance seats again will come standard with the limited and they will be heated actually for both trim levels so that's always nice especially with the STI being driven in the snow so frequently but overall the seats are bolstered very well let the combination of the suede and leather nice little red accents but not too much so that's definitely nice as well and of course I can't forget to mention the STI badging within the headrest as well but now let's take a look at the steering wheel it is tilt and telescoping it will come leather wrapped and a flat bottom so that's always nice as well and there is STI badging etched into the bottom portion of that steering wheel as well did want to also mention if you're not a fan of the leather wrapped steering wheel or if you're a bigger fan of a suede steering wheel that is an available option for just about $500 for $99.99 it's definitely something I would consider especially with this base trim level with the seats and the doors all of it having suede accents a suede steering wheel would definitely tie in quite nicely I would imagine in this WRX STI so something to consider there as far as the startup goes let me first start by showing you guys the key here you do have all your buttons located on one side of the key lock unlock and the button to pop the rear hatch and by the way the unlock button is the Subaru logo in the middle but now let me get to one of the new things yet again on the 2020 STI keyless access with a push button start is going to come standard and that is new for 2020 by the way that keyless access essentially what that means is just simply keep the key in your pocket walk up to the STI put your hand in the door handle and that is going to unlock the car for you so that is pretty darn cool and to lock it of course there's some lines on the door handle I usually just press my thumb there and that is going to lock it up for you essentially the exact same way as my Mustang GT works but that is pretty cool and you become used to it very quickly it's a super nice feature but as I mentioned as far as the push button start goes that is located just by the driver's right knee so all I'm going to do is simply put my phone in the braking clutch and press that engine start button there and so but then what started up those gauges will do a full sweep tachometer is on your left speedometer is on your right there is a small digital display front and center so within that digital display you're going to find some useful information for instance what I used it most for was the SI drive it tells you what driving mode you're in also the driver controlled center differential it's going to let you know what setting you have on that located up there as well so that's always nice and of course it's going to tell you your miles per gallon and in a given time pretty basic stuff but in addition to that I did want to mention the second gauge display as well and so that second gauge display is located kind of on top here that's going to give you your time of day the day of the week outside temperature boost pressure that is probably one of the coolest things try not to watch it as you're driving of course but it is pretty cool to watch that every now and then but having said that let's make our way to overall interior quality there is a power moon roof that's going to come standard with the limited you can also find some aluminum sti sill plates as you first enter the sti along with aluminum alloy pedals definitely love that that comes standard on the sti dual zoom climate control again standard of course suede and leather finishes throughout as I was mentioning so guys know it's on the seats it is actually on the doors here as well with red stitching absolutely love that wouldn't have minded if they brought some of that up onto the dash just above the glove box maybe possibly but still having suede in a high performance car is always a plus that's something you usually find on bmw's Porsche Audi things like that so that's definitely pretty cool that that's there and so in addition to that there is a little cubby area just in front of the shifter with a rubberized bottom so things don't slide around as much 12 volt power outlet in there as well and some little red lighting projecting down so that's pretty cool too got some sti badging just in front of the leather shift boot and shifter of course and you can find two cup holders located behind the shifter as well in case I didn't mention it before to the left of those cup holders that is where you're going to find those heated seat buttons and this center armrest it is a little bit different I don't remember playing around with it in previous generations but you can actually raise this up to have it more comfortable for shifting I found that super cool because if you're going on a long road trip in a six-speed or something like that with this lowered all the way down it doesn't feel as good but if you were to press that button and raise it up it's almost like you can have your elbow resting there while shifting through the gears it's actually quite convenient something I never noticed in previous generations of this but I gotta say I absolutely love it well thought out super I'm impressed and of course that center armrest you can open up for some more charging ports auxiliary port two usb charging ports for your phones of course and another 12 volt power outlet with a little bit more cubby space but love that you can raise that center armrest up that's one of the coolest things I discovered on the sti this year I feel like I'm always discovering stuff but now let's go ahead and make our way to the tech display seven inch color touchscreen display will come standard along with bluetooth and audio streaming android auto apple carplay again will come standard if you wanted a factory navigation system that can be had with the limited trim level and of course you can check out your radio settings up there as well and by the way when it comes to the sound systems you will get a six speaker sound system if you were to go with the base sti however if you want with the limited you're going to find a nine speaker harmon card and sound system with 440 watts however that of course is not the one we have today so let's go ahead and turn on the radio here see what we got playing this morning and let's test out the six speaker sound system we have in our base sti here today you guys this six speaker sound system the base the low end base is nice it's actually really really nice definitely surprised me there a little bit of rumbling of the seats i was super pleasantly surprised so harmon cardin is definitely going to be the better sound system without a doubt but for a six speaker sound system that's one of the best six speaker sound systems i think i've experienced in quite a while so well done super once again what's the last thing i wanted to mention on that tech display at least is when you do put the sti in reverse and by the way to put the sti in reverse what you're going to want to do is put your foot on the parking clutch of course pull up underneath the shifter and slide it into the back right hand corner super does it this way to make it more of an intentional act so that while you're driving you don't actually throw it into reverse as opposed to sixth gear so that is pretty cool that you have to lift up underneath the shifter to do that either way once you do that that is going to give you a reverse camera for both trim levels letting you know who or what is behind you which is always is going to lead us into safety and so to start there are front side and side curtain airbags also a driver's knee airbag up front as well in the back you're going to have latch aka lower anchors and tethers for children for the rear car seats also rear child door locks tire pressure monitoring system and i did want to also mention the limited trim level that is going to add a couple more safety features including a blind spot monitoring system with rear cross traffic alert and lane change assist and so but anyways that is about it for this one you guys thank you so much for watching feel free to follow me on social media at the bottom of the screen there if you like be sure to hit the subscribe and the bell notification button if you're in the new car reviews that is what we do here on this channel after all do appreciate you guys watching more than you know and i will see you guys in the next video stay gold


Hi guys, welcome back to my YouTube channel Daniel Rosso here. I thought I'd do a video today on the Israeli website called ZAP. It's a price comparison website and this is part of my YouTube playlist called Living in Israel. Intended for people like my wife's relative who have just moved to Israel and I'm just, you know, kind of gradually bleeding out all the knowledge I've picked up over seven years of living here. Which becomes second nature but for newcomers it's a whole new world so that's why I put up these videos on YouTube. So ZAP is a price comparison website. The URL is zap.co.il but you'll hear it referred to just commonly as ZAP. And what it does is basically if you're looking to buy something in Israel from the internet, in other words e-commerce, you can either go to a trusted source like KSP, Ivory, Azraeli or you can shop around using a price comparison engine just like you might use Skyscanner to look at airplane flares, except it will be limited to Hebrew. So watch it, the way to use ZAP is sometimes you're searching for a product and you'll get a ZAP link, otherwise you can go to ZAP and put in a product category. Now I chose Ciel, I'm not getting my Hebrew quite perfect today. Ciel Orez is a rice cooker and if you search for it you will guess products. Here is a product listing for rice cookers. Now what I want to show you guys like any Israeli website, this looks like it was built in the 1990s and is chock full of pop-ups and other unwanted advertising. There's a couple of listing types, one is to buy it. So I presume ZAP is making some kind of an affiliate deal with the e-commerce stores. So sometimes this says in Hebrew, lik ni'a, which means to purchase. So if I click on this it's going to take me straight to this vendor and this product page, Bali by, I have no idea what this actually is for 195 shackles. But the main use of ZAP would be to get price comparison and that's the blue button, it's called ha-shva'at mi-khairim, so comparison of prices. So if I click on let's take this Hyundai blah blah blah rice cooker, it ranges in price from 142 to 214 shackles. Now the value of ZAP is in terms of unearthing the long tail of Israeli e-commerce outlets, right? In other words, everyone's heard of KSP and Ivory but there's a bunch of kind of mom and pop shops around the place that you'll kind of dredge up using ZAP, right?  So if you look at Ivory, they're selling this for 188 shackles. Shufrasal for 179 and I can find it for as cheap as 142 shackles. They also have, besides the price, the mishloach, which means delivery price, so this is free delivery and Zman Aspaka is delivery time, so this is five-day delivery, right? So all this information is populated in the system. Another really useful thing would be, so let's say you've never heard of these places like this particular shop here, right? They're like, oh, I don't know, do I really trust them? So they do have a rating system, both on a per store basis and on a per product basis. So if you look at this, dobi.co.il and you can read people's reviews. Again, this is a Hebrew website, there's no English translation here, but you can sort through places. And you can also find, they've also got reviews for the actual product itself, so by clicking on this button here, I'll get reviews on this actual brand of Hyundai rice cooker as opposed to on the store. I think it's usually more useful, I usually get my reviews from non-Israeli sources, but I generally will if I haven't heard of a shop, I will check out the profile and see what people are saying about it. So just to be clear, Zap isn't a store, Zap doesn't sell stuff. Zap is a, to the best of what I can see, a kind of scraping tool that aggregates the Israeli e-commerce system and makes it easy for consumers to find new places to buy from.  In addition to being able to type, you can also use a system like this and sort through a list of stuff you might need, like for example, headphones or televisions and you'll get a much, much bigger selection. But if you click into any product you're looking to buy in Israel, the Apple Airpods too. Again, you're going to get this price comparison showing you how much it is in shoe for sale. Look, it's a bit cheaper in these phone stores and maybe if it's free delivery and maybe if it's quick enough, you'll be able to save a little bit of money on your next purchase. This quick overview is useful if you've never heard of Zap or you have heard of Zap, but you're not sure what it is. Definitely a useful tool in the arsenal of anyone living in Israel. And the URL one last time is zapzap.co.il. Thank you for watching. Have a good day.