there everyone let me know if you can hear me let me know if you can see the slide I have the slide up excuse me great wonderful thanks for being here everyone just was watching Netflix earnings which came out tonight and it is getting pounded stock is down big time right now so very interesting to be watching the sell-off in that probably we'll be looking at that later this evening myself and tomorrow morning but I'm going to talk to you here tonight about my training strategy so you're lucky if you made it tonight because I'm going to discuss to you gaps and it's been a really solid year so far this year and this week has been great earning season has started and as I just said Netflix had earnings tonight it's happening right now live and when stocks have earnings they tend to gap now there are many reasons that a stock may gap could be news could be the CEO got fired who knows a million million different reasons okay but I particularly like to watch stocks so I will look at the market but I prefer stocks companies that you know like like I said Netflix so I'm going to talk to you today and this evening but how you can make a six-figure income working 30 minutes a day trading one strategy I focus on one pick per day every time that I'm getting up in the morning what I'm my procedure what I do as I'm looking for one thing to trade daily today with CSX and we will go over that in the webinar today this is me and if you have any questions you can reach out to me at Melissa at the stocks wish that comma call me at 9 to 9 30 200 gap and you can follow me on Twitter Facebook YouTube or Skype so a lot of people want to trade but they don't know where to start and then there's people that are trading and they found it difficult and you know it's very interesting because when I started out it wasn't easy for me either that was a long time ago 11 years ago now but I gradually stumbled into actually it was Netflix I did a gap one day and I made a lot of money of course at that time I didn't know what I was doing but I realized you could make a lot of money with gaps and then I totally focused on that and then I developed my own system for choosing the right stock to trade daily so that is what I do and it really is about the focus if you want to make money in the market you really only need one trade one solid trade one stock one stock pick and you can do it as a day trade or you can do as an option okay now what do I look for I'm looking for institutional money now for those who don't know what that is it's big big buying or big big selling in the case of Amazon this is monster buying the stock is getting bought up institutions are buying Amazon now this is before today I didn't see how this closed today but the stock was back up near the previous highs up here around 2050 and this was the rally in June and the rally in July so institutions are buying the stock the price of the stock not was standing it is definitely getting bought okay again I think pretty much everything fell today with the market but institutional money is how you can profit as one individual trader where you don't need to be necessarily taking a massive size to get a certain amount like people to trade penny stocks which I don't do I think they're junk or what they call low float stocks I think that's junk too when you have to take 20,000 shares or 10,000 shares of something to even make a thousand dollars that's just too risky in my opinion so that's not what I do taking a thousand shares or two thousand shares of a stock that moves two dollars three dollars four dollars or more now that's realistic okay and it's a much safer way to make money than stocks that have low volume or again what I was calling penny stocks or low float stocks we have to take this massive size okay make sense now this was crocs this is an example of something that is not getting bought by institutions I did not do this but I'm showing you here the stock gap up but I would not have gone long this show Amazon's example of buying this is an example of something that isn't getting bought by institutions although it had a rally it was really day traders or little traders not institutions okay in this stock this just happened recently I think this was this week or last week so when you actively day trade there's no overnight risk okay you're in control of your money you're in between 9 30 and 4 you're in and out and so again because you're trading on margin when you day trade you can take a bigger position than you could if you were in and overnight you get in you get out in out you could be in and out of position five minutes 10 minutes 15 minutes very very quickly okay so it's important to understand where the momentum again is coming in okay and any questions I'll just write in here if you have any questions just write it in the room I'll see it and I'll answer the question out loud okay a million one can see everybody's questions but anyways when you're actively trading the returns can be incredible and even doing options options or day trades and it's because when you think about it say if you put your money in a savings account I mean I think today you could probably get around 2% if that but the fact is that you know it takes a long time to earn that when you think how can you turn your money over when you're day trading you can turn your money over one in a day sometimes two or three so say you risk 500 bucks you could turn that $500 into another $500 which would mean then you'd start with 500 risking the 500 and then have a thousand when all is said and done and that's the benefit of looking to actively day trade it's not passive investing you're in your out quickly okay and again there are high returns when you look at it versus investing which is one of the reasons that I'm comparing it because I think a lot of people are into this thing where they're thinking the buy and hold philosophy that buy and hold philosophy is not what this is about this is a long-term investing although I've read long-term trends and stocks in the market that's not what this is if you're trying to make money as an active trader then active is exactly what it is you're in and you're out you're in and you're out okay so it's a way of producing income you're getting the fast moves the quick moves whatever that happens to be and we're looking for the fast moves in the first half an hour of the day all right so you are putting your money in for the risk but it's not like long-term investing so you have to think of it in a broader spectrum and understand a lot of people are used to buy low sell high and holding holding holding that's not what day trading is okay so when you have goals I say to look at your goals in the bigger picture if it helps you to break it down which I find for many people it does you look at it per year per week per day this does not mean that you'll never have a losing day some days you will have losing day some trades do not work my system is about an 80% win ratio so that means of every 10 trades ain't will win and two will fail so you have to account for that and that's one of the reasons that I use stops and I teach people to use stops it's important it's like the insurance okay but you chunk it out so over the course of a week over the course of a month you are profitable okay actually we haven't had a losing day in quite a while here even even though we're in season just started I've been extremely focused so let's talk about BBBY BBBY was a gap down that happened just back early July was on the 11th here it is stop closed here gap down now what is a gap for those of you that don't know it's the difference between the close in the open the stock close here the night before around 1150 and open in the morning around 11 and we shorted it this tally thing here is where we shorted it we got in and out and it's hard to see this here but the stock dropped now I'm going to show it to you in a one-minute timeframe what we did so the stock closed up here gap down we shorted it and we got the drop and this is all that you need to make money as a day trader this doesn't look like much but it is it's real money how do you get this kind of money out of this directional bias getting the direction right and getting the entry right and getting the pick to know to get this sell-off to come into it which is exactly what we did so share quantity in this again this is an advanced trader risk although I'm going to go over beginner risk 8,000 shares and you could take this much size in a stock like this because it has volume stop is 1105 risk is 1840 entry 1082 exit 1061 so you shorten it boom get the drop out and actually I think the low in here ended up being 1040 or 1030 or something I have to go back so that you could have even made more in this we had a we had a quick exit on this but again in out in out that's your job as a trader you're chunking it out okay tell them a profit $1,680 so a really really really nice move in a fast timeframe which again is what I'm trying to focus on quick quick moves okay so that was I think that was last week this isn't a beginner risk a lot of people say well do you need a lot of money to trade no you need $2,500 minimum to open up a proprietary day trading account and 2,000 for an options account share quantity for beginner is 800 you would have risked $184 and you could have made 168 bucks this is in less than 15 minutes 10 minutes out of your day and you're done so a lot of people if they have other jobs transitioning from a day trader actually something that's doable because they can trade in the morning and then go off to work and if you're in a times on the solar than the market it's also beneficial now bill is asking a question let's go back I get this question a lot and bill I think you were in some other webinar when you asked this or maybe it was somebody else bills asking about he says this is his question so you put $86,000 into that trade no bills asking about something that's a question that I get a lot that I should just do a whole lecture on on YouTube actually when you're an active day trader you day trade on something called margin okay so margin is you get margin from the broker so this is not a position where you are buying the stock and you are actually getting the stock from the actual broker and you're hauling the stock or you're getting the stock certificate this is trading on margin every active day trader trades a margin some people trade 4 to 1 margin some people trade on 2 to 1 margin some people trade on 10 to 1 margin okay so say you have a stock and I'm just gonna make it easy here that is an $11 price point even though the century was under 11 bucks 11 times 8,000 is what 88,000 that's not $88,000 and cash and dollars and cents that's 88,000 in margin so if you have a prop account with 10 to 1 margin how much cash would you need you would need $8,600 or $8,800 because I'm using the 11 by 8 example if you had a retail account you must have a minimum of 25,000 to trade in which case you would have had that in here to take this trade with a 4 to 1 account I think a lot of people are not familiar with margin and that's shocking to me but I really should do a whole lecture on that and Bill obviously you're not familiar with margin you did not need 86,000 or 88,000 dollars in cash to do this it was a use of margin in a prop account it would have been 8,800 and change and in a retail account you must have 25,000 in order to trade at a retail place and the margins 4 to 1 so you'd have a minimum of 100,000 which would have allowed you to take this position does that make sense Bill and anyone else that doesn't understand margin ask me ask me because this is an important aspect of trading this is margin is what allows regular people to actually actively trade if everybody needed a half a million dollars or a million dollars in cash to take any sizable position it would really limit the number of active traders in the market and there are there are a lot of places again you know it's up to you where you want to trade but there are some places that give huge margin 20 to 1 margin someone saying they can't hear me Kathy can everybody hear me I don't I don't I honestly don't know how to turn up my volume anymore Kathy you can let me know or can everybody hear me I'm on top of my mic here at my desk maybe turn your volume up h5 um Kathy are you there I don't know how to turn up the volume on hotcom but it's up on my my mic so build it do you understand what I just explained about margin in fact let's look up let's look up Netflix since we're on this topic here I'm gonna pull up Netflix because Netflix is expensive it's an expensive stock so there's gonna be a good example here now I'm not in anything in this right now and I don't know if I'm gonna do this tomorrow but I might but let's make a pretend example here so Netflix okay say you wanted to short Netflix tomorrow and I'm just making this up don't anybody do this trade I'm just want to give this example here for Bill's question say you want to short Netflix at 320 okay so say you want 320 dollars a share is what a class so that's very expensive if you wanted to take a thousand shares times 320 per share you would need 320,000 in margin not cash but that's still a lot of margin so you would need let's divide that by four if you had a retail account you would need 80,000 in cash in a retail account or you would need 32,000 in a prop account with 10 to 1 margin what's another way say you don't have either one of those say you don't have 32,000 and say you don't have 80,000 and you want to trade Netflix say you get up in the morning you really like it rate the gap it's gorgeous it's fabulous whatever you really want to do it what could you do you could do an option in it okay you could do an option yes Robert's got it so this is another way to trade it now I don't think this is going to be cheap tomorrow I could be wrong I have no idea where this opens tomorrow and I have I'm not going to rate it tonight because tomorrow's a long way away and the stock could look completely different it could be at 300 tomorrow morning it could be at 340 tomorrow morning so I just I'm going to wait till tomorrow morning to watch Netflix but I will tell you that it may or may not be cheap but even something that would be expensive or what I would consider expensive for an option in this will still probably be completely worth it meaning cheaper than what you would need to short the stock outright that you need any margin at all so let's pretend that you that one contract which equals a hundred shares okay let's pretend the cost of it is seven so that means you'd pay what $700 for one or a hundred shares now that pretty much anybody could do if I mean you have to have $2,000 in a trade in a county even trade options so again that's a better way to do it now there are some stocks that we trade though that don't make any sense to do options so I don't call options trades in them and the trades I call in the day trading live remember different than the trades on the options letter most of the options that we do though tend to be expensive because it just makes more sense however a stock like this I might do both I might day trade and do options but either way that's another way to take advantage of trading the stock without having to even conceive or worry about margin but you do need to make sure you get the the cost of it right with the strike of it right with the expiration period right and I want to get to off topic here about talking about options but that is another way that you can use my system and I do have an options newsletter that you can sign up for just to get the trades and there's no prerequisites for that but all in all there's many ways to be active in the market to make money without having to have 88 grand or or you know hundreds of thousands of dollars okay look at this here this is really tanking so Gallo had thought this was up so I'm glad nobody did any trades in this I had considered doing a trade in both directions in this as an option knowing one would go bust I almost did that I sort of wish I would have now but I knew either way this was gonna have a big move I was right I was definitely right I didn't do that I would have taken two trades one would have worked huge and one would have been a loss I thought about doing that for about the last 24 hours and I've never done that before because I hate to take something to both directions I didn't do it I didn't call the trade I kind of wish I had here now looking at this I knew this would have a big move but I'm not gonna rate this because it's really difficult to say where this is gonna go tomorrow now because you can see here as we're talking to just drop two and a half bucks so this is this could be it this could have a tune in front of it by tomorrow morning I it's just really hard to say what it's gonna do tomorrow until I get up and as let's get back to where we were okay so does that make sense so different ways to trade the stock and it's affordable no matter what you want to do really but you do have to know how to place an option trade it's different from an equity trade it's not exactly the same but you can use my system the golden gap system okay you can use to do in either way because you're just trying to get the direction that's all that it is you've got to get the direction right how are you gonna make money and something like this BBBY it drops how you're gonna get money and something like I don't know I can't think of anything right now that's rallying but some best stock that would be rallying then you have to go along it okay now let's talk about CSX this was today this with the hilarious thing about this today is I really did like this and I held on to this what I thought was a good period of time it fell off a planet very late in the morning which was really hilarious but again I think that our goal as a traders are to get in and get out with profit but this ended up dropping ridiculously more after we got out and sometimes that happens let's look at this what happened here it got sold off stock post here the night before around 7950 boom open in the morning around 7325 it was a short so we shorted this in the day trade room today boom and it dropped this is not a bad price point I don't think in the 70s I did not call any options in it I could have actually looking back at the move that it made but anyways this was a nice day train and I'm gonna show it to you here so we shorted this and then here's the drop boom and I thought we had a beautiful exit on this actually because we waited till it broke through and then it completely fell like another two dollars which is really funny but share quantity in this 2500 risk 1840 entry 7290 exit was 72 oh eight again this ended up going to like 70 something I think in the low it might have even been 69 which is crazy but a good solid day again two thousand fifty bucks good solid solid solid profit okay and again in a very quick period of time because we did the train we got in and out in and out in and out and that's your goal as of every day that you trade so profit on this if you took a beginner risk would have been 200 bucks again in out in out in out in out okay and again these are equity trades where you would trade with margin you could have done an option in it I did not and I didn't call any but honestly if I had known it was gonna go the way that it did I might have but it had a big move market fell today and dragged everything down with it any questions here so far okay I'm gonna keep going so one of the things I focus on as well is risk per trade meaning your risk per trade should be close to the same so you can't risk five hundred dollars in one trade and then two thousand dollars another trade well that's gonna screw you up because then inevitably the one trade that you take where you risk two thousand will lose and the one that you risk five hundred will win and then you'll be upside down having one winner and one loser so the goal is to try to closely as close as you can again this isn't an exact science and we're trying to get the trades quickly and sometimes I have an amount in that I think it's gonna be for the stop sometimes I'm a little over it sometimes a little under it that's okay excuse me but what I said earlier is true though you don't want to be double triple quadruple that is what will screw you up okay so it's a consistency in the system the consistency in the sizing and then getting the move so I don't take a set size every day of the share quantity some days I may take a thousand some days I may take five thousand I just don't know I don't know what the entry is and the stop is until I see the gap until I see the setup and this is happening live okay so one of the nice things about trading is I do live in New York but I don't have to live in New York I really can move anywhere in the world I think I can move to your Europe if I wanted to so I can go anywhere and do this why because all you need is an internet connection and a brokerage account somewhere where you can get live active charts and you can see what's happening in the market but you can live anywhere in the world and so that makes it convenient to do this any questions here so far now we will talk a little bit about options now I did have one option example I wanted to put in here this was actually this was a good exit on this so this had a rally this was the diamonds okay and I had called this before this rally began so this is again is the option letter this is the ETF for the Dow I called on Wednesday July 10th the 270 calls expiring the 19th which isn't isn't until Friday this when I call an expiration date you don't have to hold it and again I think booking money is very important in this market but so here's the 10th so I called it here and then it rallied so it moved up into the number through the strike and rallied into the period okay and again I I don't see any reason why anybody wouldn't have gotten out of this but the fact is that it had the immediate move up and that's something that I really try to capitalize on as much as I can again it doesn't mean that every trade that I do like this works but a lot do but this is what I aim to do each time boom boom boom boom and that's what I'm going to try to do with Netflix again if it gets if it rates well so my system looks for gas but in order to find the right pick it has to meet my criteria so that's why I don't know what I'm doing with Netflix yet because I don't know the criteria because I can't rate it because the stock is moving right now and it's going to be moving all night and it's going to be moving tomorrow morning in fact I may rate it quite late so I'm looking for something in live time that I'm seeing that I want to rate that's going to meet the criteria didn't know to be able to predict the direction because I'm trying to get it in and out very very quickly okay anyways this was a nice trade advanced trader risk you would have taken 50 again we're talking about not using margin this is not margin you pay the cost of the contract one contract cost a dollar 30 so if you're a beginner you could have bought five contracts and paid 650 bucks bought it for 130 sold it at three and then made $850 so that is a good trade you risked 650 you made 850 advanced risk 6500 you could have bought 50 contracts and again this is one of the reasons I like to trade things that have volume because you can take 50 contracts in this profit 8500 this is in the diamonds and again I'm going to go back called it on the Wednesday right into the open and here's the move take it get out boom okay this is a series of days so this is an option you can day trade options or hold them for a day or two or you can actively trade stocks which is what I was showing you in the trades from today so any questions about anything I've talked about so far here tonight what's happening with IBM Galahad because I know IBM was out tonight to an eBay if you want to look this up quickly I will pull those up any questions from anybody so far and build you understand margin I don't think it's necessarily for people that have to have to trade full time if you enjoy what you're doing for your job you don't have to trade full time but it's a way to make extra money and it's a way for people to feel a little bit more independent and I think that's important and I think of people some people want to trade for for their career and they don't want to do their other job but they hate their job but they don't like their hours or they work too many hours or they work weekends or whatever but the fact is that the idea of just being able to make more money that is very very very important okay and I don't think anybody could say well it would be nice to to have you know feel that they have their retirement accounts set have no mortgage all of these things cars paid off all that kind of stuff that people think about and particularly if you have kids so you can do this for a career but you don't have to it's a way to make extra money that doesn't involve a lot of time out of your life so I talked to people about trading and people you know have learned and done different classes you know I was one of those people that took a class initially when I first started I did not learn how to make money in that class but I learned some basic technical analysis and that was important and then I ended up trading live and creating my own system and I learned from the market the market was a very difficult teacher I created my own system over a course of three years and I traded live money and I lost and made money back and forth until I figured it out that is a long hard road I don't think it's a road that many people can travel financially emotionally and you know all of the all of it so it's easier to pay someone else to learn their system now while not every system out there is good that's true it doesn't mean that there's no good systems there are people out there that know how to trade I'm one of them there are people that have good systems and one of them too but you may it's just like dating you may have to kiss a bunch of different frogs in order to meet the right prince and you may take a lot of bum classes until you come out with one that's good and that's just the nature of the beast again unless you teach yourself how to do it is the time frame always swing for these trades or can you do this in an intradayday platform Ellis you signed in Lee so you didn't hear the discussion the options newsletter and the options trades you can get in and out of one day if you want or you can hold them in this case here wouldn't make sense to get out on the day because the day that I called the trade it didn't have a move yet so you wouldn't have gotten out okay now we talked before you signed in about day trades this is CSX this was today's trade this was a day trade I don't think you should be in this overnight and I did not call any options in this this was an equity trade this was a day trade it was in out in out so I do both and there are many traders in the room that do both some people only do options some people only do day trades some people in the room do both I do think it's important to do both because why not you can make money doing both and like I said about the expensive things like Netflix for example it makes sense because a lot of people may not feel comfortable day trading Netflix or have the margin but will be able to do the option trade and make money if in fact it sets up properly which again I don't know but I'm talking about it anyways IBM is up okay what about eBay um Ellis has another question go ahead anyways if you want to do this for a career that's fine but I still think it's important to transition so you gain the confidence one of the things that I find that is so difficult for people is that they lack confidence they really lack confidence in what to do I have a lot of confidence it doesn't mean that every decision that I make is is correct as far as the choices some trades fail but I'm so confident in every trade I take I believe will work and that confidence allows me to be successful but a lot of it has to do with the fact that I did create the system myself I made it up myself I know it I know it well I've been doing this now for 11 years and I have a lot of conviction in it but again it doesn't mean that every trade works otherwise I would take unlimited risk in every trade and I never put a stop in and that would just be foolish but the fact is that every time I take a trade I 100% believe it will work so that's kind of a different mindset I think that a lot of people I'm very very confident in myself and what I do but a lot of people aren't and how do you build that confidence you make money so until you get the confidence yourself in the system you actually have to learn from someone where you're kind of piggybacking off of their confidence piggybacking off of their trades does that make sense um you have a lot of intraday BP available as a prop trader yeah then that's fine again you can trade a prop account uh you can trade a retail account whatever okay so I'm usually focused again between 30 and 60 minutes a day that is the time that I'm focused on really to get these trades if you want to do this for a career the benefits are what work from home only working a half an hour an hour a day like the trade this morning was done in less than an hour you don't have to trade five days a week if you don't want to and you have unlimited potential uh you know you have unlimited potential for what you could do because the only thing holding you back is your own knowledge of getting good at it and what the risk which your risk has to go with the size of your account how do you grow your account take positive trades book money take good solid trades get the wins book them okay so any questions before I continue going eBay is up I'll look at those two things I'm surprised that two they're both up um but anyways there's there's pros and cons I mean obviously it's you have to learn it some people take my class and they are ready to go right out of the game and they do great immediately the Monday after the class some people have a learning curve it's really you know it's really up to you I don't know everybody individually and personally it takes time to get to know people so I don't know what everybody's learning curves are going to be but I know you don't have to have an experience before coming to me to learn how to trade I go over everything including candlesticks in the class but I do think it's important to have a focus I do think it's important to have a strategy I only do golden gaps that's all that I do I don't listen to anything else I don't look at fundamentals okay and if you're not successful and you're losing money in the market you really kind of have to take a step back because you need to be profitable half the year more than half the year is over and if you're losing money trading this year you're either on a path to continue losing money for the rest of the year or you're going to do something to change it it's plenty of time left in the year to change it but if you're losing money from January 1 until July 17th then you're going to continue losing money until the end of the year unless you do something different and most of the time what I find for people that is actually the strategy people say well I'm not disciplined this and that well that may be part of it but if you had a good strategy you would make money even with crappy discipline it is really about having something where you can determine the directional bias and something that you're doing to make money so there's lots of benefits to trading we'll be talking about them let's talk a little bit about my system so I have a checklist Netflix I will get up tomorrow morning and I will rate it I do this every morning I do not skip it I don't eyeball it every day for the last 11 years I do it I measure gaps by rating them in the daily chart to find stocks to trade that have number one a high probability of directional bias for the entire day hopefully or a big move which CSX had today big move in the day early confirmation of the bias and then move between 9 30 and 10 a.m and precise entries with follow-through and a good risk to reward target potential so I'm really really looking for a solid move like like I showed you in that day trade in CSX but that had a bigger move then so it's up to you if you do a second trade in it or if you hold it you know but you can pay for the course and a few trades if you sign up and take my trades in the room you must take my class to join the room okay that is a prerequisite now the options letter you do not you could sign up for the options letter if you want and and you can join that letter it's a one-year annual subscription and you don't have to do the class but I think you will do better in the options trades if you know the system also you have to keep in mind if I ever decide that I don't want to teach anymore and you are on the options letter and you don't know the system how are you going to you won't get the trades anymore how you're going to know how to figure out the trades yourself so it is important to really learn it and understand it and it will help you trade better and it will help you make more money any questions here so far but for me it's just about honing in on that one thing trying to get the most bang for my buck which I'm usually looking for one-to-one or more if I'm expecting a big move I'm very consistent in the trading room we're usually focused on shorts and hard to believe but we've been doing more longs in the options letter this year more calls and we have shorts for the whole year from january through and out so you never know but you can use my system for day trading swing trading and options trading so the golden gap system is a 26-point professional bearish gap rating system the purpose of this system is to help you evaluate which gap to trade each morning using a checklist the checklist tells you what to trade when and in what direction the 26-point checklist predicts directional bias in a stock okay and so that is essential it's essential and when you're looking to do this again one pick a day two picks a day in earning season it's busy there's a lot of gaps i may rate five six things in the morning i may rate 10 but it doesn't mean i'm not doing them all now tomorrow we'll see i'm probably going to be a hundred percent focus on netflix um but like there are days where i will look at two things like yesterday we looked at a dpz ngs so i did look at two things yesterday so you never know if i feel that i want to watch two things i will but it's usually one but either way they have to rate well they have to meet the criteria it's important though to be focused and i think that's one of the reasons that i'm successful you keep your losses lower when you have a focus and then your wins are higher because you have conviction of what you're doing with the focus if you're all over the place with different strategies and different reasoning and rationale for following something or doing a trade or taking a trade then what you are really going to hone in on for me it's the price action it's the price action in gaps okay so one strategy is all you need to be successful in the market and i think that's the takeaway from here tonight if you take away one thing that is it you do not need a general overall broad base view to make money tons of people have that and they fail and they fail all the time okay so learn how to read institutional money and price patterns and gaps and you don't need to do anything else because if you if your reason for doing this is to make money okay this will make you money you have to follow what institutions are doing it are they buying it are they selling it any questions here so far thanks gal ahead yeah i'll i'll look at all this tomorrow i just i just wondered what the big names were doing so if you if you have time between nine thirty and ten if that fits your schedule then you can use my system if you if you're okay with the in and out quick the active day trades again you trade an account with margin and again you'd be doing this from home or if you have an office where they let you set up your computer and trade that's fine too but you can do this for a career if you want or you can do it part time you don't either weigh the hours or not full-time hours like i have time to do many other things during the day in fact today i was cleaning out my closet i did a little summer summer closet cleaning today that's what i did done early in the morning today by 10 30 spent the whole day organizing my closet now i'm doing a webinar and i'm done so i mean you don't have to sit at the computer all the time i'm also on tv i mean so you know you really have a lot of time to do stuff and if i was married and had kids i'd be with the kids you know it's summer so it's it's just a nice nice way to make money if you are passionate about doing it there is a price to pay though there's a price to pay to join my room to to to do the class to learn it and obviously you have to be able to open up an active account to take the trades whether it's an options account or a day trading account so actually speaking of tv i had to move the class originally i was going to have the class this weekend and now the date has been changed because i'm on fox news on saturday so the class is really going to be now this is and this is set in stone july 27th and 28 9 a.m to 5 p.m eastern time class of the class is 59 99 u.s classes online now i am doing a holiday special that is not being extended that is through this friday july 19th if you want to sign up for this class again it's july 27th and 28th then you can sign up by this friday and you would get the trading room free until the end of the year and the options that are free until the end of the year this is a nice deal it's that you just pay the price for the class and you get both free to the end of the year and again this expires this friday class is now moved out a week okay and if you're around on saturday morning i'll be on cabuto live at 10 a.m. let's look at what the market's doing quickly in ibm i'll look at see netflix has fallen even more so 314 i was so certain that would have a big move i was right in fact where did that close today 362 all right let's look at to see if this is this is this is pulling the market down interesting so netflix is pulling the market down a bit not a lot just a small amount let's take a look at ibm ibm is up 149 149 i'm not crazy about this what was the other one ebay definitely netflix is a top watch i just have to see what it's going to be doing tomorrow it's just so too early strap six dollars ends up in talking ebay is up actually this is pretty good ebay is up and this looks like a nice solid long and this is on its own and netflix is down and it's too soon to say what we're going to do with that does anyone have any questions about anything at all it's been an interesting year uh the market has behaved quite well this year if you look at the way that it behaved the last quarter of 2018 but i don't think all is said and done even though the markets behaved very very well for the first six and a half months of the year i think we're going to have volatility i thought we would have before now we haven't really yet but it is coming so this makes for good trading volatility makes for good trading the moves i'm showing these stocks like ebay ibm and netflix this makes for a good trading but you've got to get it in the right direction and css i'll just pull this up really quickly we'll look up at the low of the day was this was so hilarious we waited forever for this to drop i was glad that i waited and then it ended up going to 70 it went two dollars past the morning exit can you believe that beautiful sell-off in that nice trade anyone have any other questions so i'm doing an open house this week if you want to come thursday friday email me if you want to come melissa at the stockswish.com if you're interested in the class or the options that are out of questions email me at melissa at the stockswish.com but the options letter is is something nice if you're not familiar with day trades but you get a free to the end of the year with the classes not this week and i'm sorry next weekend so you could be in the day trade ring room too and the day trading room i go over the market every day so that's very beneficial to be there and just to hear what i what i'm saying live about stuff that we're doing what did dpz do today let's look oh that was a good exit on that yesterday too all right any questions from anyone at all netflix is the big watch for tomorrow i will rate it in the morning you're welcome to come to the open house just email me i will send you the link h5 has a question did you hear the webinar we're done a little early but that's okay is that really did i am tired and i'm going to need it all my brain energy in the world tomorrow for netflix i don't necessarily know if that's going to be easy either trading room open house is thursday and friday do you want to email me at melissathestockswish.com and we'll send you the information here any other questions though from anybody else i think it's important to take trading seriously i think if you do you can do well and that's kind of the attitude i've always had that's one of the reasons why and make people take the class before joining the room it's been good to teach people it's been good to reinforce that discipline for people to be successful um and it's just it's a good program thanks for coming everyone uh h5 are you typing go ahead you didn't take any trades at netflix to the upside before the earnings did you i was almost going to buy a call and buy a put i was going to buy the 330 puts and i was going to buy the 38750 calls and i didn't do it but one would have gone bust and one would have more than covered the difference i just i just didn't do it um on any given day uh it depends people some people are signed up for the room but don't come every day h5 so to be honest with you i don't know the exact number of members anymore it's close to 100 but not everybody comes every day like one lady's a nurse she's only there three days out of the week so some days it's packed some days only half the people are there comes and goes uh not everybody that's done the class is in the room so you know sometimes people do the class they join the room and they might be in the room the first year and then after that they decide to go out on their own so you don't have to be in the room because you're gonna learn the system you learn what i know in the class but i think the first year it's helpful first couple of months i definitely think it's helpful um just to have my guidance but you know there are people that are in the room for since i started that still pay every year to rejoin the room it just makes it easier for them so they like to be in the room so it's a mix new people old people but not everybody i've taught but the numbers fluctuate because sometimes uh people just would rather trade on their own you know i was just gonna outright buy the put and outright buy the call i was just gonna just do two separate completely trade different trades but i never did that before and i mean one would have gone bust and one would have worked the three thirty puts would have worked and they would have been twelve dollars under it but the but the calls i don't know the last time i looked i think it were seven so it it would have it would have it would have paid but it wouldn't have been like astronomical like 20 plus or something like so we'll just we'll just see what this does tomorrow you have to take the class before you join the chat room and please don't ask me for an exception because i'm not going to make it for you everyone that's in the room is a student and it really benefits you as well because what are you going to do if i stop running the room one day you'd be left out in the cold ills has a question go ahead um ills i have like one bazillion videos on youtube uh the last tracking video i think i did was i don't know it might be the end of may beginning of june i don't know if you email me i'll find the video and send it to you for year-to-date numbers bazillion i do have a bazillion videos on youtube though okay good listen let's have a good night sleep tight get organized if you're interested in the open house email me we'll be ready to conquer netflix in the morning after good night's rest and we'll see what we get very good all right have a good day everyone


All right, welcome, everyone, to today's Google Webmaster Central Office Hours Hangouts. My name is John Mueller. I am a Webmaster Trends Analyst here at Google in Switzerland. And part of what I do is talk with webmasters and publishers like the ones here in the Hangout and the ones that submitted a bunch of questions already. As always, if any of you are fairly new and want to ask the first questions, feel free to jump on in. If possible, I will start because that's the question I doubt it will be answered. It is in retreat, but I think you will just keep it. So I will try to force it here. It's a case I encountered recently with one of our sites. Here's the problem. We had a brand, let's say, old brand.com, the domain name. Due to some copyright issues, we kind of decided for a period till everything legal clears to use a different domain name, both in promotion and as main domain. What we did was to do a 301 old domain, so main brand to newbrand.com. And we're promoting basically this newbrand.com. The problem is that at some point, I estimate somewhere between six months and one year, we will probably solve all these legal problems. And we'll want to get back to the old domain name, old brand, which we used far now since years. My obvious solution would be that at that moment, we would just reverse the 301 redirect. Is that cool or is there another better way to implement it? That's fine. I mean, sometimes you have these situations where you have to do it anyway. There's no way around it. It's usually it's better to avoid a lot of moves back and forth, but if this is what you want to do, if this is the long-term goals of your business and it involves going to one domain temporarily for a while and then moving back, then that's the way life is. I wouldn't worry about it. But will negatively affect us? We should be able to pick that up. Or we should better stay with the domain once we move. It's a big lose. It's I think we should be able to handle that well. I suspect you'll just have these temporary fluctuations when you move, but that should settle down fairly quickly. Instead of 301, we should better just promote this one and use rel canonical. No, I would use 301. Do a clean site move to the temporary domain, and then when you have the final domain, do a clean move to that one. OK, thank you very much. Sure. John, I have a similar question. Because now I have different questions for you, now that we've fixed the other issue. Because now we have those two sites, which are both now recovering one faster than the other. And so we're trying to decide what to do both for Christmas and then forever into the future. So does it really matter which one we 301 to the other for now? And just as Bogdan has said, if we then decide that actually the long-term plan in the new year is to use the other one, is that going to cause problems that we 301 for three months? But then we actually decide, no, we've changed our mind. We're going to use the second domain and forever more keep it on that one. I think that should be fine. So you will definitely have this fluctuation when you do the move. But if you do the move back to one domain and then do the move to the other domain a couple months later. And now that the 301s and signals are kind of immediate, does it matter if you move? Because one domain is 10 years old and strong. The other one is only a couple of years old. Does it matter if you move the strong to the weak or the weak to the strong? The sum is still exactly the same. Because the strong signals add to the weak or the weak signals add to the strong. So what you end up with at the end is exactly the same result. Is that right? Probably not exactly the same. But for the most part, it should be pretty similar. It should be nice and easy for us to work on. We need to wait around 10 to 7 minutes to give it a bit more time to settle down and then think about what you really want to do in the long run. We phrase, we do that. So to kind of see where the current situation has settled down in search and combine that with your long-term goals and do they overlap? Are there different directions? Are there different directions that it's the harder to make that decision? Yeah, we're seeing fluctuations. And we're seeing Google, because they're both live and they're both identical content now, we're seeing Google try to decide which one it wants them for different searches. It picks a different domain. And our problem is, and we'd love to give it just more time to see which one Google eventually determines. But we're a gift company. So 50% of our sales are in the next six weeks. So we would be much better off picking one. So it combines the signals for Christmas and then move afterwards, because then we have a full year to worry about other decisions. Whereas now we have to pick one that is going to be, because we could be diluting both rankings at the moment. What do you think of the challenge? What they need to be able to go ahead and have those next six weeks? I don't know, OK. So I think picking one is definitely a safe strategy. I would tend to picking the one that currently gets the most traffic just to make it easier for things like that. They've both now just got almost identical traffic. One had a lot more. One had a lot less. Now they're basically going in opposite directions. OK. But if there's any risk of loss of rank at all, then presumably we should throw in the weaker ones of the stronger, because any percentage loss. If you can send me an email afterwards, I can double check. And see if there's anything where I would say, oh, this is really weird and something to watch out for. I think in a general situation like this, with normal websites where there's nothing crazy that has been happening. Website. Then I don't see any reason why you shouldn't be able to just pick whichever one. All right. I'll drop you a, I'll send you something on Google+. Take a quick look to see if there's anything. Would you, I don't want to push you, though. But would you mind letting me know quickly, because then because we have only got a few days to Christmas, perfect. I'll leave you all alone now. All right. OK. Yes. I only have news questions which John doesn't like to answer. I don't like asking questions. Anything you have on November 10th? Do you want to confirm November 10th? November 10th. Thursday. I have no idea. I think you asked, Gary is like, did we do any algorithm changes? And most likely we did algorithm changes every day. I think I asked. He just offered off the answer saying, yes, we did a change. We did changes all the time. Yeah, we do changes all the time. And it's also sometimes tricky because we make these changes. We discuss these changes for a long time. And then at some point they roll out, and it takes a certain time before they're actually visible. So it's not like we would meet in the morning of November 10th and it's like, oh, we should push the button today. And then everyone will see it today. There is always this time until the results are actually visible. So it's really hard for us to just say, well, this was just one specific change, and that's what you're seeing there. Also a lot of these changes, they affect sites in different ways and different kinds of sites. So it might be that most sites didn't see any change at all, and some sites see some really strong changes. So that's really hard to kind of generalize. Yeah, it just seems like the chatter is heating up a bit.  And then there's a boot penguin or something else. So you guys may be anything or aware of anything specific to that date. I don't think we have anything specific to announce for that date, yeah. All right, thank you. Sorry. All right, let me have one more. All right, go for it. On another side, I noticed that a lot of our pictures are copied by other sites. Most exactly, they're not really copied. They link directly to them on our site. But in this case, you are considering using blocking hot linking. Because as you see it, they just force our server with extra requests. They take our bandwidth, not that this matters too much. But still, it adds up. And I don't know if there are any benefits. But before doing it, I thought on asking you about this. Because maybe we get some benefits because since they use them, our pictures from our site on their sites, maybe somehow counts like a link. Maybe somehow it increase the popularity of our image when it is searched. So I was wondering, is there any benefit for us when people do this? Or it's just basically stealing our server resources when getting nothing in exchange? We do use that for image search. So that's something that does play a role there. When it comes to hot linking protection, our main problem is when people go to image search and they click on a search result, and they can't see those images. So in any case, if you're doing some kind of hot linking protection, make sure that visitors who are coming in through Google aren't affected by that. Yeah, obviously. If you're lacking other visitors, that's kind of up to you. That's really good. No, but I mean, this will mean that probably a couple sites will just not use our image anymore. Mafor ones will download it and upload it on their sites. And I'm somehow afraid that OK, we save server resources, but we may lose some search engine factors. Because maybe these images they use still count somehow. So they do count or not? So we use this for image search. So if image search is important for you, then maybe that's something to look into. But what I would do is just do an A-B test and say I will take 10 popular images on my site and treat them like this, 10 popular images on my site, treat them in a different way, and see what happens. Do people really use them less frequently? Do they copy them? Do they just use something else? Does it really change the load on your server in a way that is measurable? Because if it doesn't change anything on your server overall, then it's like you're creating extra maintenance hassle on top of everything else. That's probably not worthwhile. OK, thank you. All right, let me run through some of the questions that were submitted here. Does Google Panda determine page quality based on user signals or mostly on flat technical metrics? So I double checked what we announced for the Panda algorithm in general. And we didn't really talk about the specific signals that we use specifically for Panda. So that's something I don't really have a good answer for you there. We try to use various signals to figure out the quality of the pages to understand how these actually work. And a lot of that comes in together into some of the quality algorithms that we have, like the Panda algorithm. If a website has a partial penalty which impacts unnatural links, should we try to disavow those links or can Google handle us alone? There is any issue when this information is in Search Console, when does this message stop showing up? So essentially what happens with the partial penalty or the partial manual action with regards to manual links is that our algorithms are kind of excluding these already from being used. So on the one hand, we're trying to take care of it for you so you don't have to worry about it too much. On the other hand, if this message in Search Console bothers you and you really want to clean everything up, then that's something you could clean up. But for the most part, we've already kind of taken those into account and taken those out of our link graph. What would cause multiple domains in a specific industry to experience identical drop in rise and ranking for a particular keyword? This industry is of the adult nature and the keyword is sex toys. The sites include a bunch of sites. At the beginning of the year, these domains consistently ranked page one in Google, but later may dropped off to page one and experienced various ranking changes. What's up with that? So in general, things can change in our algorithms. So it's not so much a matter that our algorithms would be targeting specific websites or specific industries, per se, but rather that perhaps the algorithmic changes that we made are visible on these types of sites at the moment, particularly. So one thing, I guess, from our point of view is that it's not that we don't show any content for these kind of queries because there is just other content that's being shown. And the other sites that were being shown might be saying, oh, this was a great change. And Google should keep this change. And these sites here might say, well, I want my old rankings back. So there's always some change that happens across these kind of sites. But in general, we don't go into specific algorithm changes when they affect sites like this. So if you see things where you'd say it looks like there's an error on Google's part or it looks like the search results quality overall is really bad for these queries now that these sites have changed in rankings, then that's something you could send to us. And we talk about these kind of things with the quality team regularly to see, are we doing the right thing? Are we still showing good and useful search results? Or did something change in our algorithms that the search results we're showing now are really not that good? So as an example, one thing that helps us a lot when we do these kind of discussions with the quality team is if there's a very clear difference between the quality of the search results that we show. So if we look at the search results and the top 10 are still all kind of the same, then from our point of view and from the quality team's point of view, there's no reason to change the search results again or change the algorithms to flip the results back because it's already more or less the same. On the other hand, if the top search results are really bad and the ones that are missing or that dropped in ranking are really, really good and really the most important search results for these kind of queries, then that's something where the quality teams would say, OK, it looks like we're doing something wrong. It looks like we need to fix this. And usually they take that to really try to resolve those kind of issues. So the cleaner, you can send me queries and examples where it's really something that's wrong in the search results, where the search results are not useful for users, then that's something we can discuss with the quality team. Whereas if it's just more of the same kind of up and down, then that's less useful for us to kind of discuss. John, if I can do a quick follow up on that. What do you do in cases where, for example, all of the results are relevant to the users? Maybe they're e-commerce magazines or some shops or something like that. But they do a lot of link spams. So that industry, you know that most of the websites are doing a lot of link spam. Do you just value links or any other factor less for those types of queries or it doesn't really work like that? It depends. So we do try to handle this kind of situation on one hand algorithmically where we can. On the other hand, sometimes we have to take manual measures to kind of take action on that. And sometimes that's really awkward, where we look at all of these legitimate sites and we look at them and it's like the top 20 or 30 are all doing crazy spamming. On the one hand, we need to take action on them. On the other hand, it's like there's nothing more reasonable to show there. So that's always a really hard trade off. Luckily for the most part, if we do take manual action on some sites, there are enough legitimate and good sites that kind of bubble up and take their place. Sometimes what also happens is that we're able to either algorithmically or manually take out, for example, links that are causing problem or spammy techniques that are causing a problem and just focus on the rest of the site. So to kind of say, well, we see you're doing all of this keyword stuffing, but our algorithms are able to filter that out. And you might still be ranking high, but it's definitely not because of this keyword stuffing. It's based on all of the other good signals that we have. OK, so it's not that you might consider way less factors versus other queries necessarily just because you see a lot of problems with that factor. People are abusing it. Yeah, not specific to individual queries. I don't think that would make sense. But in general, we use a lot of factors for crawling, indexing, and ranking. And we don't weigh them all the same, all the time, for all queries and all kinds of sites. So that's something that's usually kind of useful for webmasters because you don't have to do exactly the same as your competition to rank in the search results. You might do this really well, and others might do this really well. And we take all of this together and say, well, overall, we should rank them like this. Just to jump in very quickly, so are you saying then that if there is a site that happens to do something very well, that even if it really spams or breaches a webmaster guidelines, that you might kind of turn a blind eye to that? Because you see lots of complaints all the time of people talking about sites like Forbes and so forth that are mysteriously at the top of the surfed because they have interstitials and they have ads all over their content, and some of the content isn't that great. But then there are other things that they're really good at. So is that kind of how it works? Google might ignore certain bad things about a site if there are certain really great things about that site. It's really hard to generalize. So I don't know, for example, the Forbes example, that that's something where there might be some other things happening there. But it's definitely not the case that we would say, oh, this is a good site. Therefore, they can do whatever they want, and we won't penalize them. That's definitely not the case. So even our own sites, when we do something bad, we will take manual action on them. And sometimes that does result in them ranking lower. Sometimes that doesn't visibly change the ranking for some keywords and it just affects other keywords. But we don't exclude sites that are, shall we say, I don't know, important or big or well-known from any manual actions or from any algorithmic actions just because they're big or well-known. I didn't mean big or well-known. It was more that if there are some sites actually really great at some things, yet also breach the Webmaster guidelines or do some really cheeky stuff, might you kind of turn a blind eye to that simply because they're great at certain other things. It wasn't a big brand type of thing there. So I guess to some extent, we do try to balance things out and figure out what is relevant on these sites. And there are, I'd say, a bunch of spammy techniques where if we're kind of certain that we can filter these out, then that's something that won't necessarily affect things on the site. For example, keyword stuffing. That's something where we have algorithms that work really, really well with regards to keyword stuffing in the sense that we're able to look at the rest of the site instead and to say, well, this part here is keyword stuff will just ignore it. And they won't have any positive effect from this. We'll focus on the other signals on the site. But other signals where we can't really kind of tune them out completely, that's not something where we'd say, well, we'll just ignore this on this site and focus on the good parts of this site. OK, thanks. All right. We discussed here last week that Google has a problem indexing lazy loaded images in German. In case that Google is not able to see an image below the fold, what do you think about our server side solution where we essentially cloak to Googlebot? So I guess from that, you already kind of hear that I don't think cloaking is a good thing in the sense that just because Google isn't picking up the lazy loaded images and other search engines probably as well doesn't mean that you should be cloaking to Googlebot and treating it differently. So you should really be serving the same content to Googlebot as you would be serving to other users. With regards to lazy loaded images, especially if they're far below the fold, that's something where I kind of look at the situation and think about, is this really a problem that you're battling with? Or is this something where you just think Google could be doing something differently compared to what it currently is doing? So for example, if you have an e-commerce site and you have a category page and has thousands of articles on it and you lazy load the product images, which probably makes sense, then you would load the first page completely. And the rest of the pages, you would just load when the browser scrolls down to that position. But from Google's point of view, we probably want to see the product images on the product page, so not necessarily on the category page. So we might not see those product images that are further down on the page, but those aren't probably not the most important images on that page anyway. So instead of seeing them there, we would see them on the individual product detail page instead, where there's usually also a higher quality image that we can appropriately use for image search. So that's kind of taking a step back. One of the things I would look at there is, is this really a problem that you need to solve? Cloaking is something I would really discourage with regards to solving any problem like this. On the one hand, because it's against the Webmaster guidelines, obviously. On the other hand, it adds a lot of maintenance overhead that can break in subtle ways that you would not even notice, because you're showing Googlebot something very differently from what users would see. And therefore, if it breaks for Googlebot, you might think your site is all working as it should be while actually it's not working at all for Googlebot. So that's kind of one thing to watch out for there. There was a similar question, I think, further down or in one of the other threads about Googlebot just using the data source attribute and using that to load lazy loaded images. I think that might be something worth discussing with the team, but on the other hand, that's very different from what other search engines would do. So I don't know if that's really a good solution there. One thing we have looked at, for example, with AMP pages, is you could use, for example, a NoScript section and put the image link in there. Googlebot will ignore the NoScript section. Other search engines might pick that up and actually show that. Do you have in your algorithms a signal for page when that page is the last one or the only result the user clicked on when searching for specific topics? Would such a signal be used in any way to enhance or demote rankings of a specific page or site? As far as I know, we don't have any signal like that in our algorithms. It's really, I don't know, hard to actually understand that as well. So I don't know. I think there's a study somewhere with regards to how people search in sessions and how they sometimes take breaks in their sessions. And sometimes they come back to a problem a day later or a couple of days later. So actually, the last link that they clicked on the previous day is not really the last link that they clicked on for the whole session. So it's really a tricky thing to actually understand well. And from a per page or per site point of view, I don't think that would really make sense. We do use some of the user signals when it comes to understanding which algorithms are performing better or not to kind of test algorithms. We do a ton of A-B testing in the search results where we do subtle, small changes in search to see how users respond to that. Do they find the content they're looking for? Do they not find that? That's something we'd use quite a bit. But doing that on a per site or per page basis, I think, would be really problematic or tricky. What is worse, from Google's point of view, when a site doesn't have any loyal users or when a site doesn't have any great links, I know both are bad, but which scenario is worse nowadays? I don't really know. It kind of depends on your site. But I kind of worry that if you're looking at it from this point of view, you're kind of looking at your site in a very narrow way. If you had a physical business, what would be worse that people don't walk past your store front or people don't see your advertising? I think you're focusing on the wrong metrics there. So that's something where I would think about what is more important for you. What do you prefer that happens with users and your website? What is your ultimate goal? And your ultimate goal shouldn't be which metric does Google prefer because then I will gain that metric. My site got some great links and started to rank better and attract more visitors from search. But then my site dropped and traffic is lower than before. I think that might be because those new users didn't like my site enough to recommend it to others or to come back and the new search traffic didn't stick. Am I thinking in the right direction? Maybe. I think from a search point of view, from our point of view, these kind of things can change over time. I wouldn't necessarily say that there's really a conclusive connection between those two aspects. But this is something that you can definitely check with your users directly. Figure out what they're doing on your site, watch your analytics to see how far they go and within your site. Do they interact with your content? Are there things that you can test on your site to see how people actually react to that? And that's not something that we would pick up directly for search, but that's something that indirectly might have an effect. Where, like you said, people didn't recommend my site enough, that's something where indirectly that might be something we could pick up. Can a normal turn? Put it on. Yes. Go ahead. OK. OK. So we have this unique problem where we have a huge website and a huge company, and then we have subsidiary websites for all regions. And then we have the same content because it's the same on-brand. So what we end up doing is we end up cannibalizing all sorts of results in everywhere in the world. Like if I'm in Canada right now and I'm searching, I'll find results from New Zealand. It's alternatively from different parts of the world coming up first and second. But the content is almost the same. So going forward, what is a good strategy to really be doing? Technically, we're doing almost everything we can. But it's just being status quo for some time. I would focus on things like hreflang to better give us information on which version of your content is equivalent across different languages and countries. So that's something where I think there's often a lot of potential to make it easier for search to figure out how these things are connected and which version should be shown in which situation. All right, let me grab some more questions that were submitted, and then we'll open up for more questions from you all directly. Can a normal term like, for example, how to lose weight fast become a navigational query for a particular resource based on how the user reacts to the results over time? So theoretically, anything can become a navigational query, but this seems like a very obscure thing to become a navigational query in this specific example. So that's something where I doubt our algorithms would quickly notice anything there because there are just so many people that are trying to find general information on queries like that. And this is not so much a matter of making something a ranking factor, but more a matter of understanding what users are trying to find and what they find is relevant for their specific queries. If I have 1,000 words in-depth article written by an expert in natural conversational tone, does it mean that this article is automatically high quality in the eyes of Google or is it high quality only when users say so? So no, just because you have 1,000 words written by an expert in SEO-friendly conversational tone doesn't automatically make it high quality content. What I would recommend doing there is if you're writing content for your site, if you're creating a website, I would go back to Amit Sengal's post from a couple of years ago about 23 questions you can ask yourself with regards to high quality content and go through those with someone who's not related to your site. You really have someone neutral look at your site, kind of go through some of the flows, complete some of the tasks within your site, and compare that to other people's sites and really try to get critical advice on what you could improve. And chances are it's not a matter of 999 words versus 1,001 words written by this expert or written in natural conversational tone. It's probably not that. So chances are there's a variety of things that come together to kind of make it so that we understand when a site is actually high quality content, when a site might not be high quality content. Would you say the amount of users that can go through Google to my page, my site, overall via generic queries is adjusted based on the site quality signals and links, like 5,000 visitors daily based on links and 5,000 visitors daily based on other site quality signals? Or is it more mixed that you take together links and site quality signals and say, OK, 10,000 visitors daily for the site overall? So this kind of touches upon a misconception I see every now and then in that we don't have a quota for websites. We don't say 5,000 visitors this day, 7,000 visitors the next day. That's not how search works. That's not how users work. Sometimes people search more. Sometimes people search less. Sometimes your site is more relevant. Sometimes it's less relevant. There's no quota. There's nothing where we would say, oh, we will send 500 visitors today. And when we've reached 500, we'll stop sending traffic. That's not how search works. So in a case like this, that's not how we would do things. Jeremy, I have a follow up on the previous one. You just noted me when I was asking. Oh, sorry. No, no, no problem. It was about quality content. Well, here's a problem. Most people, regular people, people who share content, consider quality content something right that I don't know, a five grade level student. What about academic content? Which is, obviously, high quality, because Buzzasker in the previous question asked is written by an expert, but it is at an academic level, which most people won't understand. So that content won't get much share, but it actually is high quality. How Google would see handle this? We would generally try to figure out what the right audience is for that and to show it to them. So that's another thing that sometimes I see mentioned in that you say it was written by an expert, maybe it was written by an expert, and it's fantastic content, but it's at a such a high level that for the general audience, it's not really well seen. So just because it's high quality content and really useful and good information for some people doesn't mean that it's relevant for everyone. So that's something to kind of keep in mind. And sometimes we see this for really good websites as well, where they have a lot of useful medical information, for example, on a website, but it's written in a way that the normal user can't really process, and they can't find it in the search results because they don't know which medical terms actually search for. So you might search for headache, but actually it mentions, I don't know, the medical term if there is one for that. So that's something where just because we don't show it for generic query doesn't mean we think it's lower quality content. Oh, so it will be seen as high quality eventually from a trust point. It will be really cool, but it may not be popular and not show in a lot of search queries. Yeah, yeah. Again, it's something where just because it's written by an expert and just because it has a lot of text, then it's written on this website doesn't necessarily mean that it's automatically high quality content. But these things, of course, all add up, and they give us a bigger picture of what the site is about, which audience makes sense for the site, what kind of queries it should be relevant for. And that's something that is really hard to kind of quantify into specific aspects. So it's recommended that when possible to eventually lower the quality a bit so it dares to a larger mass of people. Not necessarily. It's more popular. Not necessarily, but maybe, maybe. So if, for example, you have, let's say, medical content again, and it's written for doctors, and you notice that normal people are trying to find information and there's a lot of really bad information for them out there, then maybe it makes sense to have a copy of this written for normal people as well. And that would have more chances to rank in Google. It would rank for different types of queries. It would be for people searching for, why do I have a headache? And the doctors might search for, I don't know, this specific symptom. And it's different content for different people. And sometimes it makes sense to kind of cover both of those grounds. Sometimes you say, well, my content is so technical, I don't want the average person looking at it because they will just be confused, then maybe just keep your technical content. Would it make sense to have two versions of an article, one for more qualified audience and one for regular people, or this could be seen somehow as duplicate content? It wouldn't be duplicate content. I think that's definitely an option if you have content, then you would see that. I mean, you see that in the news, for example, often, in that some scientists will publish an article. That article will be online. It's like the most intense technical document of this type online. But other people will write about it in a way that's easier to understand. And they will have maybe the more broader audience go to, I don't know, this news site or newspaper, blog, or whatever, writing about this. And the more technical people will know which terms to search for and go to the technical document directly. And it's OK if both appear on the same site on the same day. Sure. I mean, this is different content for different audiences. I don't see a problem with that. OK, awesome. John, I have two quick questions and maybe one not as long as the other five. OK. All right, two snippets showing the old dates based on YouTube. Is that being fixed really soon? That being fixed really soon, I don't know. We did pass that on to the team. I think Gary tweeted about that as well. I don't have an update at the moment. 2013, 2011. Next is Search Console. Can you give us a hint about what this means by infrastructure updates? I know you guys are doing major infrastructure updates to the Search Console. Does that potentially mean we're getting 12 months of data? Well, we hope that sooner or later you do get your 12 months of data. I don't have any insight into what specifically we can announce there. So these are essentially general updates that we're doing at the moment. It's not that we're taking everything and rewriting it completely. And it'll be completely different next week. So sometimes you just have to catch up with the rest of infrastructure. So just to be clear, when you finish this infrastructure update, will we see new features or more data? Or it's just going to be behind the scenes stuff that we don't see? Pretty much behind the scenes stuff. It's like, I don't know, you have everything running on Windows XP, and then you move to Windows 10. And there's a lot of work involved with getting everything shuffled over. And in the end, it'll be running on a new system. So not that Search Console is running on Windows XP. Just clear. We're actually doing a massive infrastructure update for one of my software tools. And with that, as soon as we do the infrastructure update, within minutes later, we're actually launching a bunch of features because of that infrastructure update to handle it. So from a software perspective, it makes sense to do these infrastructure updates One is, obviously, if you're slowing down. Two, if you need more space. Or three, if you want to add new features, I need it. So OK. I mean, sometimes you just have to upgrade things to the newest stuff. And those are changes that take a lot of time, but don't necessarily result in anything user-visible in there. OK, my final question is mobile-first related. Obviously, there's a lot of stuff going on around discussions around mobile-first people are talking about. If they only have AMP content, I kind of want to see from your perspective, what are you and Gary and the people at Google saying, why are SEOs and webmasters asking these questions? These are the wrong questions. They shouldn't be asking these questions. What are those topics come up that SEOs and webmasters shouldn't be focusing on around this topic? Or? I don't see anything specifically where I'd say they're asking the wrong questions. I think it's good to kind of try to take a step back and understand what this means for my site, for my clients, for new sites that I might build up. I think asking questions is great. But I think, at least from my perspective, when I take a step back, I'm looking at it in a way that it's basically the fundamental change here is that you still have one index. Nothing's really changing with that outside of the way you are populating or grabbing the data for this index. You're grabbing it now from a mobile perspective, as opposed to a desktop perspective. And if a mobile device hits a desktop-only site, you'll still be calling the desktop-only site. But it's kind of like a mobile render version of it. So I think that's the big picture of this. And when people start panicking around, my desktop site's not going to work, or I don't have a mobile site, or whatever, it's really nothing different outside of a mobile browser calling the web. And that's how you're grabbing the data. Is that the big picture? That's pretty much it, yeah. So at least from our point of view, we're trying to keep this at something where, obviously, we want to reflect the mobile web, but we don't want to tell everyone to change all of their sites and do everything differently. And suddenly, everything they learned before was wrong. We're trying to keep the old setups the same as much as possible. I suspect there might be things here and there that do need to change. But for the most part, we're trying to essentially make this change on our side and reflect what users would see for the most part when they use their mobile devices to access these websites. OK, thank you. All right. Let me try to grab some more questions, and then we'll have more time for your questions as well. Some pages are ranking based on site quality, and some pages rank based on links. When I have pages on my site that don't have any external links pointing to them and they're receiving traffic, do they drain this site quality juice as more as opposed to if they had links from the upper little sites? I don't think we have anything like site quality juice. So I'm not really sure what this question kind of heads out to. But for the most part, we do try to take into account over 200 signals for crawling, indexing, and ranking, and we try to combine them to understand what is most relevant for the search results for individual queries. And sometimes it includes things around links. Sometimes it includes things around the rest of the web and the rest of the website. So that's not something where I'd say you're kind of like draining this and using that. We try to really take all of these signals together and look at the bigger picture. Question regarding Google's quality updates about the, by SEO, so-called phantom updates that did not officially get announced by Google. And we're looking at search quality. Let's see. Where does this go? Are quality algorithms updates by Google refreshed in any specific time frame? No. So these are essentially just normal algorithm updates that we do all the time. We make lots of changes in our algorithms. And sometimes they're bigger. Sometimes they're smaller. Sometimes they affect fewer sites. Sometimes they affect more sites or more queries. It's really across the board. And these are things that are not set in specific time frames. It's not that we would launch an algorithm and say, OK, this is a new algorithm. And all new algorithms take six months to update and to show new data after six months. Some algorithms are faster. Some algorithms take more time. Can sites recover their rankings if they fixed all usability issues before the next refresh of that specific algorithm part? Yes. In general, our algorithms do try to run regularly. That's why we use algorithms rather than trying to do things manually. So if we see that things change on a website or with regards to a website, then we will take that into account with the next time the algorithm is run or the next time the algorithm looks at that data. Thanks if I could just jump in. And so just one more small question if you could tell us. So regarding this 7 July update, the Phantom 4, it's called. I'm from that point. I'm watching each week like 60 pages. They had lost a lot of visibility from the SEO part of you, point of view. So my question is, to today, no page. We covered the rankings. And it's like, well, only like 10 of the pages really fixed issues what I can say from now. Like they have two big ads. They have not really good content, something like that. So but even those pages that make a lot did not recover right now. And we saw it on the Phantom updates that were before. Like that it took a few months or took till the next refresh. So that looked similar. So because it's not officially announced, we can't say anything more. But could you just say something like how if this could be some manual thing that is running out like Panda was before Penguin was in 2012, 2013? I really don't know which update you mean. So that makes it a bit hard to say what specifically is happening there. I think one thing to keep in mind is that we make algorithms all the time. We make updates to our algorithms all the time. So it's not the case that there is any fixed recycle time or any fixed update time for any of these updates. So just because it's named, I don't know, Phantom 1, Phantom 2, Phantom 3, Phantom 4 externally doesn't necessarily mean that this refers to anything similar internally. So it might be that these are totally unrelated algorithm updates that happened. And some of them are able to reflect things as we recrawl and re-index things. And others need a bit more time to kind of understand the bigger picture. How often do you reverse the algorithm in terms of do you guys do a lot of things, you know? Restore. Revert. Revert. Revert. Revert. Revert. Restore. I don't know. So it's really rare that I see things where we roll something out and the engineers are like, oh my god, this is crazy. And we need to turn it off again. That's really rare because we do try to test these things very extensively ahead of time, just to make sure that we don't run into that situation. What does happen regularly, though, is that we say, well, this algorithm is no longer needed. Therefore, we'll turn it off. We'll delete the code. We don't want to kind of burden our code base with things that are no longer effective, that either don't have a visible effect anymore because other algorithms are handling it better now, or that are perhaps even so far as saying, well, this is kind of working in the wrong direction compared to the newer algorithms that we have, and we prefer to focus on the newer ones. So that's something that I think any software company needs to do. They need to regularly maintain their code. And by maintaining, it doesn't mean that they always tweak things and make things better and add more and more things. They also have to regularly take out the old code to clean things out, so that when things do go wrong at some point, someone can look at the code and say, oh, I understand what is happening here, and it's not just a big pile of spaghetti that nobody has any idea of what is actually happening. Yeah, but it's a bunch. It's a bunch. It's not like one person does that. I mean, it's a whole team that decides to go how to make that out of the question. Yeah, that's definitely the case. John, just quickly, I wanted to ask you quickly about AMP. So if the site is really steady, always steady, at milliseconds, there's no need to go out, right? If it's a local business, the server is a virtual private server, and their site is always in milliseconds, and on a regular basis, it's being checked. So there's no really need to go out, right? Well, AMP isn't only about speed. So speed is definitely a big factor there, but being able to embed the content in the search results page immediately, being able to embed the content in other places, using the content delivery network, all of that can make sense, also for smaller local business. Obviously, it's something where you need to balance how much work is it to actually do with how much value do they actually get out of it. And it might be that for some sites, at the moment, you say, well, it's too much hassle to actually implement this in a way that works well. And for others, you might say, well, it's just an option in WordPress, and I can select that, and everything will work well automatically. OK. All right, thanks. John, can I ask something really quick? Sure. It's actually a penguin question, so I hope you don't kick me off with this. Let's assume that we actually have one client that had been penalized, and they decided they want to just get it over with and move to a new domain. So they basically have two domains now, and the new domain has been doing really well. But it's a hassle to kind of keep products and update everything on two domains. And now that a penguin isn't really demoting sites, it's just ignoring the bad links. Would it now be a good idea to redirect the old domain to the new one just so they only deal with one site instead of two, or should we still go through a full disavow process for the old site? It's hard to say in general. So I think for most sites, you'd want to clean up these issues anyway, because there's always the possibility of a manual action as well. There might be other algorithms that are looking at that too. So for most sites, I would try to clean that up anyway. If you're in a situation where you already have two separate websites and you don't know which one to pick, then obviously combining them probably also makes sense. But I would try to take a step back and look at the overall picture rather than just blindly say, oh, you need to clean all of this up, and then you can finally move. Maybe it makes sense to just say, well, all of this old stuff is so bad and so terrible that we really need to make a clean cut anyway, regardless of just penguin. Right, it's just that they still have users coming to the old site. So they really do want to make a redirect, not just delete the whole domain. Yeah, OK, I guess we'll do a disavow anyway. One quick other thing, we talked about the crow stats and how one of our websites had really increased in the time downloading a page. Would you say that over a certain value, it can actually severely impact rankings? Or this is just for users, because obviously there's an impact to the users. I was just curious whether there's a certain threshold over which it might actually impact how it performs. That's purely a technical thing. So what will happen is we'll crawl less when we see that the server is slowing down. And if crawling less means we can't get to your new and updated content, then we can't show that in search. But if we can still show all of your content anyway in search, then, yeah, that's probably less of a problem. So John, can you tell us what's behind you? What's behind you? Yeah, what is that? Your algorithms, I don't know. It's the finish line. We're done. Yeah, finish line. A lot of work has been done. Yes, last second. Yeah, no, it's like the decoration here. I don't know. That's amazing, yeah. Pretty fancy. All right, with that, most important last question, I'd like to thank you all for joining. I'll set up the next Hangout again. The Friday one this time won't take place, because I'm at a conference in Austria. But next round should be happening in two weeks. Sorry, I don't think it's something we have. John, I've tried to send you a message on Google+, but I think I shared a post with you instead. But I'm sure you're working out. All right, great. And John, did you get my email? I sent you an email also. Probably, yeah, all right. Yeah, get lots of emails. Need to figure out something like an AI to do my email for me. All right, so with that, I'd like to thank you all for jumping in, all of the questions, and hope to see you all again in one of the future Hangouts. Bye, everyone for hosting this. John, have fun in Austria. We'll meet you in Poland.


So a common misconception, or we call it an alternative conception, that many people carry into adulthood is around this idea of why the thermal energy or the temperature of the equator is hotter than the poles. And the spontaneous answer to that question that many people give is that the equator is closer to the sun. And while that's actually true, generally speaking, the situation is that the Earth is so enormously far from the sun that the distance between the equator and the pole, this distance here, is tiny by comparison. So that's not really the reason why. So I've tried to draw a picture here that sort of illustrates it better. And if we think about, like, energy from the sun comes right across this zone, but if we think about just packages of energy for the time being, then the energy that strikes the Earth near the equator strikes it more or less perpendicular. And so that energy, that package of energy is concentrated over a small area. But if we think about the same size amount of energy striking up near the poles, what happens is it strikes obliquely, that means on an angle, and the area that it covers is quite a lot larger. And so the same amount of energy is dissipated over a larger area. And so there's not as much heating nearer to the poles as there is down nearer to the equator. And that's the real reason. Now the reason I'm talking about this in a way is that one of the ideas in the curriculum is about thermal and light energy from the sun being transferred to the Earth and that this is one of the main mechanisms of having energy on Earth. So in the sense, Earth's mostly a closed system, but in this sense it's an open system. So a lot of our energy for many of our biological systems and some of our biogeochemical cycling systems, but the energy for those things come from the sun.


Ahoy-hoy and welcome to the video. I'm Dr. Sumerian, not a real doctor, and today we are going to talk just briefly about the SCP Wiki's current vote to see what happens to the Bright List. The Bright List is currently up for deletion based on a community and staff vote. There is a vote currently ongoing. I can link you in the description below, but it looks like there's about 24 hours left, and that vote seems like at least that it is going to go in the direction of deletion. I thought I'd let everyone know before that happened, and to give you an opportunity based on just being informed to go and let your voice be heard. I personally think the Bright List should be deleted. I'm not going to make my arguments here because this is a go vote thing, but I think my opinion should be known. If I'm going to be as unbiased as possible, I should at least let you know that I have a bias. But anyway, it looks very much like the votes on the main site and the votes in the staff are going to go towards deletion. So if you want to let your voice be heard, now's the time. Thank you very much for watching. If you enjoyed the video, hit the subscribe button, and then hit the notification bell next to that so you're notified when I upload new videos. And then head on over to patreon.com forward slash decimary and and pledge at any level, like everybody here on the screen already has, including Synderiki, who's pledged at $100. It's nice to know that I'm not alone out here and I will see you all again on Thursday. I promise.