Oh, hey Virgo. Excuse me. This is Kelly from House of Virgo. Hope you are all doing well. Welcome to my channel. Sorry. This reading will be... I was just looking at these two cards. They just flipped out in the past position for your person. So we're going to take a look at this here. Done in the description box below the videos. All the links to contact me, get a reading, follow me on Instagram, what have you. So definitely check that out. Please do hit the subscribe button and like on the video if you enjoy this reading. Virgo, this reading is just for Virgos. Virgos Sun, Moon, Rising, or Venus. Okay. So if you're a cross-watcher, welcome. All right. Let's take a look here. I sound like an airplane, you know, like a flight attendant. In the back, we have the... I don't know. If you look up above, you'll see the screen where the public will announce. Okay. All right. So the past position for this person. Six of swords, strength. We have the queen of swords. Present position is the five of cups, two of swords, and the world, and the future is judgment. Four of cups, four of pentacles. Ooh. Okay. All right, Virgos. So look at the past energy here.  But for clarifiers, I feel like there's a past position here of... Perhaps I was travel. Your person was traveling. Maybe they relocated with you or you moved in together or you were... you took some trips together. This... for some of you, this person helped you.  I gave you guys a ride or, you know, they were kind of like in control of a situation. It's strange. Hold on. I'm just getting this strange energy from this card. It just kind of feels like for some of you, there was this thing where you were... Somebody was taking you somewhere and you just didn't know where you were going or where they were taking you. I don't know if it was bad. It was scary though. It feels like it was very scary for you. You made some kind of change or somebody was helping you move or do something different in your life. They were kind of like taking the reins of something and you were kind of like giving them the side eye like you're not... Are you sure? Are you sure? It felt like you were letting this person lead you in a particular direction in the past. But you were still kind of like, wait, I'm not sure. I wish I could show you closer. I don't know if you can see her face, but she's kind of looking out the side of her eye, you know, like... Not being too sure. Some of you had a pillow with you in a car. You were holding on tight to a pillow. I don't know that strange energy, but the Six of Swords is a card of like some type of necessary transition that this person was trying to make in their life. They had also some responsibility for someone, I feel like maybe, or something that they had to take care of, or someone that they had to take care of in their life, person, place, or thing. Now they're just giving me this. This person really had a hard time making decisions or steering the ship in their own life. They needed someone else to make decisions or plans for them. Or to tell them which direction to go or what to do, or where to go, or, you know, that kind of thing. Okay, so it can be vice versa. Just take it as it resonates. But the strength is here and this is courage. This is like taming the beast here. I feel like this person needed you to like take control. That might have been what this was here for many of you, that they needed you to like take the reins, steer the ship. Let me get a clarifying card for the Six of Swords. So we have Leo, Libra, Gemini, Aquarius. Well, that might be a sign. We have Scorpio energy here. Taurus. Okay, clarify the Six of Swords. Yup, Shadow side. This is on double energy.   This person was looking for someone to, they were looking for you to help them through it, you know, or maybe you tried to help them through something. You were the strong one in this connection.   But you also did it with that Queen. I don't know, because I don't see cup energy here, Virgo. So I feel like you were lacking a little bit on the emotion or the compassion in like words and affection. I feel like you were steering the ship with this person like with like brutal honesty, like you maybe gave them some truths in the past. You drew your sword. You know, I don't know if you were critical with them or you were just being completely blunt and honest with them in the past, okay? That's how they see you. That's how they saw you in the past, okay? Whatever you said or whatever, it's mostly what you said because the Queen of Swords, you know, she's like very strategic and she's precise and cutting, she can be with her words, male or female, okay? Very intentional with like, Queen of Swords doesn't say things just for the sake of saying things. She's not trying to hurt. And I don't feel like you were trying to hurt somebody but I feel like you were just giving some real strength in words, power words to this person. Let's take a look here at strength but you were also loving this person unconditionally. Those were your intentions. Now I feel like they may not have realized that maybe they did, maybe they took things the wrong way. I mean, you respect yourself Virgo and they saw that how you were very courageous and they saw that in the past, okay? Seven of Swords.    You did a lot with this person. Let's see the Queen of Swords. Like you always tried to be there for them. Show me this Queen of Swords. Six of Cups, yeah. Because you did love this person. Maybe you had a history, maybe you were trying to reconcile, trying to have a reunion, trying to come together.  They, I feel like your person, whatever it was that you said to them, I feel like they do understand that it was because you truly, it was innocent. It was, it might have been harsh, but I feel like when they, you know, back then they were thinking of you and thinking, okay, well, this person truly does care. I like this is friendship. But you were also, they felt like, perhaps the things that you said or what you did, like they felt like maybe you were treating them like a child. Like they weren't capable of doing something. Look at how you've got the mother and the two kids there. You know, you, for some of you, maybe took on that motherly role with this person. It does feel like this person might have been kind of childish in a lot of ways, you know? But, you know, it is what it is, right? I mean, this person was just kind of out of control. And I feel like maybe you were trying to steer them in particular way and they were wanting you to help steer them, you know? But let's take a look, okay. So the present energy, this person's like, I don't know if you guys are not talking or if there's some kind of loss here. They have regret. You know, I heard somebody say today, see if I can remember how to word it. Regret is worse than, what did she say? Oh, I'll be darned if I can't remember. I'll see if I can remember in a little bit. Regret lasts a lifetime. Oh, here it is. Rejection is temporary. You can get over rejection, but regret, that's a lifetime. And this person is in a position of regret. They're regretting currently. Not seeing the love you were trying to give or even just trying to have some kind of connection in the past with them, trying to maybe reconcile or make something work or be loving and innocent towards each other and true. And just have all those emotions and be playfulness. You know, it felt like a lot of hard work. And I feel like this person is truly regretting what they put you through in the past. They're currently regretting how they treated you or how they were acting with you. Let me see here. The five of cups. Okay. You know, the Wheel of Fortune here. They regret not seeing how lucky they were to have you in their life and what you did for them.  Yet they were needing you to help them and you were trying to help them, but they weren't, they just weren't able to make these changes in their life for you in the past or whatever these changes or something about children, whatever it might have been, something they may have seen you as someone that they could have children with or a child and yet they couldn't bring it. And now they're in this position of regretting how lucky they were to have you. Okay. That's the Wheel of Fortune. You were a good fortune for them. You know, there was a turning point and when they met you and now they're looking back and they're just kind of like regretting that they look the gift horse in the mouth and you know something else, regretting for some they were gambling, wasted all their money. There's regret about that as well. Or they were trying their luck elsewhere. They kept trying their luck. Maybe this person had like an addiction to gambling or you know, or they came into a lot of tremendous amount of money like a lottery of some sort or coming into it here and then they lose it all. Okay. But the two of swords are sitting here. This is like stalemate. This person does not know what to do right now. They don't want to listen to what anyone says. They don't want to see anything. They might be blocking. They might be currently blocking you or they're thinking you're blocking them. That too of swords energy is harsh. You know, they know they need to compromise. They need to make a decision and they're withdrawing right now to figure out what they want to do. Look, there's the high priestess going into silent mode. So currently this person's not communicating with you and this is why they're living with all this regret.  So right now this person, I don't know, did you leave them or did you walk away? They're in regret. Even if you're still communicating with them, it doesn't matter. They're still, you know, and they're not talking. They're not communicating. Give me this wheel of fortune. Okay.   Why is the high priestess here? Are they're dating a lot of different people at once seeking others who regret doing that? Okay, the moon. Okay. Oh, they're going, they are in deep because look, you've got moons all over this card here. You've got the moon here. This person is like feeling it deeply. Like the vibration is vibrating. It's like heavy, very heavy energy and that moon card seeking clarity, trying to get at the truth of how they feel about you and like what's going on with them. Okay. Dreams, things coming to them and their dreams or they're thinking about you or closing their eyes and dreaming or trying to recapture the good in their mind. It's almost like I feel, it's like they close their eyes and they just watch this movie. They're seeing this movie in their dreams or it's coming to them like some type of visions and it's almost like a replay of, you know, the things that they regret. It's very negative thinking. Okay. The moon card unseen problems that they're beginning to see, you know. So the world is here, which is, this is like night and day here. This world card is here, which is some kind of like lesson learned. I feel like this person, are they moving on currently? Are making their way to, you know, leave this situation and start over? We'll see. But there's, there's kind of like movement here. Okay. The king of swords. Well, whatever their sign, they're moving towards communicating with you. Okay. I feel like this person wants to talk to you. Definitely. Because the king of swords, you know, whatever sign, Libra Gemini Aquarius, it doesn't matter. This person is very strategic. They're, they're writing a new chapter. I feel like this person is going to write something to you, communicate something to you by way of words. Okay. This falcon here is a messenger. So there could be a text. It feels written. There's something being written here currently. Okay. And going forward. Well, you know what? I just give me a king of swords again. Clarify it. Okay. Well, they're going to tell you how they missed their golden opportunity with you. Is there sorrow here? No. But is there a message about trying again? I feel like yes. This is a card about being willing to invest. That's a communication coming for you in the present. Now in the future, judgment is here. Wow. Okay. Everything gets revealed. This person is going to reveal everything to you Virgo. They're going to, they're going to bear their soul. Look, there's a man and a woman and a child who could have something to do with family. They're going to bear their soul to you. And it could be through a phone call as well. That horn, some of you have that horn ring on your ring tone, on your phone, like a bicycle horn ring. If that's you, this would be your message for sure. Maybe you have that attached to them. But there's definitely a call coming forward. And for them, it's going to be like a wake up call.  It could be early in the morning. It could be, you know, it could be like one or two a.m. It could be, you know, in the morning before you head off to your day or sometime in the morning. Let's get a clarifying card for the judgment. Okay. Four of cups and four of cups is here twice. That's the communication. This person, they're going to tell you over and over again. They want to rectify the situation. They were denying the love constantly. You kept trying to give it, look, you're giving your love there. And they just left a cup. They drank from the cup and left it there. They were just never fulfilled. Maybe your love wasn't fulfilling enough for them in the past, Virgo, but did they try to do anything to talk to you or communicate with you what it was that they needed from you? Perhaps not. And Virgo, I feel like you were just giving the best that you could with what you had, you know? And I feel like there's going to be a communication coming from them telling you that they rejected your love and they didn't mean to reject your love. They were very blocked. Okay. This person definitely is seeking long-term security with you. For sure. They don't want to let you go.  But there's a revelation happening here for them. It could be that they may tell you that they feel like you're not interested or you don't want them anymore. Are you both rejecting one another at the same time? Is it like failure to launch? What's the missing element here? And of course, the emperor is back again. He shows up in every one of my readings. Can we laugh at this point? Please go over to my community tab and leave me comments about this emperor card because I know if you're watching every single one of my videos, you're seeing him here. He is always in the reading. It'll be a big deal if he's not. Okay. I feel like they're going to communicate and tell you that they didn't feel like you were loving enough towards them and they're going to tell you.  That and when I was asking the missing element, that's what it is. The missing element. There was a lack of emotional connection and you were both perhaps repelling each other because you were both avoidant or fearful of rejection or both fearful of abandonment. Okay. But look, this person never wants to let you go. They never wanted to and they don't want to let you go Virgil. They're still holding on tight to the idea of you. Is our heart still a little bit blocked? Yeah. Let's see. It's a very difficult perplexing relationship. Here's strength again. Leo energy. Okay. We have Aries here. We have Pisces. We have Virgo.  They're not going to let you go. They see that there's something here. The strength card is about unconditional love. They feel it's there between the two of you. This right here is Beauty and the Beast. That's what your relationship is. Beauty and the Beast. Go watch Beauty and the Beast from Disney. That's your, that's your relationship.  Did not feel like anyone could ever love him. He was turned into this beast. Go watch it because that's probably how your person treated you Virgo. That's you right here. Some of you are on the cusp of Leo Virgo. But that's you right there and there's your person. Do you remember Belle? How she was? That was you and yeah, I just heard go watch Beauty and the Beast. All right, wait, let me get one more card. Yeah, they probably always left you out in the cold and then in turn you left them out in the cold and there was just this coldness between you. And I feel like this person does not want to be out in the cold anymore. They want to be with you. But something, the love thing, compassion was missing.   Okay, let's get into, I want to see the love messages here, how this person feels about you Virgo, what their deep feelings are. I wish I could share my good news with you. Okay, this person's come upon some good news currently. I wonder if you are happy without me. They do worry about that. And they think about you.  You know what I mean? But they do want you to be happy. I'm so attracted to you. Okay, well, Beauty and the Beast. I mean, so many things remind me of you. This person is afraid to contact you, but they're going to do it anyway. They're going to get over their fears. I lost myself for a little while. This person, if you haven't been in communication with them, it's because they've just, they got lost. They went and got lost. Like your prince charming has been up in a tree somewhere, trapped in a tree. You haven't been able to find him. Where the heck is he or she? And they've just, they went and got lost. They've been lost. For some of you, this person, when you met them, they already were lost. And you maybe tried to help them, but they love you, Virgo. They do. The love is there. They may have told you that this person left before you could leave them. And that's because of self-protection mode and fear of rejection. Remember I was saying anxiety, avoidant anxiety, anxious avoidant, abandonment issues, things like that. With them and probably with you as well. I bury myself in work to forget you. Yeah. So if you found like this person was communicating with you or if they were telling you that they were busy working or everything was work, work, work, it's because they were trying not to get emotional about their, their, their regret that they have, they have regret. Again, it's not rejection. And they will wait from a sign for me, Virgo. I don't know if you're going to try and give them a sign or reach out and say something to them. They're waiting for to hear from you though. I felt like a call.  And then they're going to wait for a sign, a response from you. I know that I crossed the line with you. Okay. They know whatever they might have done or said was completely out of line. It was not appropriate for the relationship and they know it. And they regret that. I hope that you can forgive me one day. Yeah. I do feel like they seek your forgiveness. And they hope they want to tell you how they feel. So Virgo, if this person reaches out to try to connect with you, will you give them the opportunity to speak or to let them express their emotions? You might. You might not. I don't know. But I feel like this person wants to tell you how they feel. All right. Let me let's get a couple of angel wisdom messages here for you. Please do hit the like and subscribe button on my channel. Help me build the channel. I would greatly appreciate it. All right. You've got the page of fire. Enthusiastic. So there's communication coming in for sure. Enthusiastic, optimistic, creative, impatient, news of exciting opportunities, allowing your creativity to soar. Do things that fuel your passions and finish what you start. All right, Virgo. What does that mean for you? There was something here started with this person. Maybe there isn't closure. You may need to close it in response to have a new chapter with them or to just move on. But I feel like there's some type of like something, there's some kind of new experience coming here. I feel like this person is very, they feel impatient to talk to you. They want to talk to you and they do want to share news of exciting opportunities here. I wish I could share my good news with you. They have something, some good news, positive news. Not anything that's going to hurt you or break your heart. This is good news they want to share with you. Oh, three of pentacles. Wow, that's a marriage card. Do what you love. Recognition for the highest quality of work, especially creative endeavors, being paid well for your craft, working well with others and an excellent reputation. And this is part of this news too is that I feel like this person wants to chip away at everything that was weighing you both down. They want to try to carve out the masterpiece of this relationship. Even if that means going to get help for whatever addictions or struggles or issues that they've had or sneaking around or just running away from being true to you and being honest and open. One more card please. Okay, oh, ease of earth. A windfall of abundance, wise counsel. This person may be going to counseling. Maybe you are a good fortune, an exciting career opportunity, a lucrative contract, significant purchase like a home or a vehicle. For some of you, this person may be buying a new home and that could be some of the news or they're building a home. That could be the news that they give to you. Oh, gosh, I'm hearing the notebook. I am the notebook. Remember when Noah was building that house and he was building it for Ali and himself? And but she, they were apart. No matter how depressed he was and then he was with another woman and he truly didn't love her. It was Ali that he loved. And it's like that story. And then she comes back and like, you know, he built that house for her. That was his dream, but for her to be in it. I know I'm getting very emotional here but I just love that movie. So I feel like either you need to go watch Beauty and the Beast to understand your relationship with this person if you're clueless about what the heck happened or you need to go watch the notebook. I know I'm kind of like, I'm a romantic. I'm one of those romantic Virgos. I think a lot of us Virgos are romantic deep down but maybe we just don't always express that but through movies and music and art, I'm all over it. So I just feel like if you've seen those movies, go watch it again to get some ice cream, get some snacks, take your weekend and just get into some romance movies.  But I believe, and let me just say this, there's a lot of readers and there's a lot of people out there who they want to give messages of like how to be single, how to be strong, how to be independent. And while I think those things are great, I believe that you can be that way with your lover and I believe that relationships can be healed. Love is the greatest healer of all, right? And I don't really believe the no contact thing or the disappearing thing. I mean, I think that's only good if you're dealing with like an extreme sociopath. Then yeah, you got to get away. But I just feel like they make a lot of money off this stuff. I mean, if you've been in a relationship with like some kind of sociopath or like someone who is physically, mentally, emotionally abusive, like to the core where there's even a diagnosis, then this is not your reading, okay? And I say, move on and attract the right kind of healthy relationship to you. But if that's not, and you just got someone who was dealing with addictions or being selfish or things like that, but you know in your heart that this person, like there was something there and you've seen signs of it, I believe it can be healed, but you have to want to heal it. It's not, they have to do everything, right? It takes effort on both sides, right? And you can't expect someone to give you what you're not able to give them. If you're not able to express your emotions and your love and your feelings towards someone, how can you expect them to do that in return? Like you both kind of have to meet there, you know, I love you, and that's called reciprocity and sharing and growing and building and creating something together, right? So that's my little take on that and my analytical verbal mind has just spoken on love. Take it, resonates, if not, you can skip on to tomorrow's video. All right, Virgo, that was your reading. Thank you. I wish you all the best. I hope that was helpful in some way and I'll speak to you all later. God bless, love you.


الحمد لله الحمد لله الحمد لله الحمد لله they are witnessing the celebration of this aj the celebration of the Hajj , the celebration of the ḥayd essence of Allah the celebration of the best days in the whole year a man came to Sayyidina Umar he is from the jew فقلت أنك مسلمين ، لديك أحد برسة في بكتبك ، إذا كنت مرحباً لنا ، سوف تقوم بكتبك فقلت أنه أحد برسة بكتبك فقلت أنه برسة بكتبك أن يوم أكمل لكم دينكم وأتممت عليكم نعمة ورضيت لكم الإسلام الدين برسة بكتبك أن اليوم أكملت دينكم وأكملت بكتبك و أنا أكون بسيطة لكم إسلام كمدينك قلت أن أردت بكتبك وكانها جده وكانها جده ليس أحد عيد ، فهو 2 عيد جدت في فرائده في وقت عرافة وفرائده يوجد عيد من مسلم وفي وقت عرافة يوجد عيد وكأنه يوجد عيد الأطحة وفرائده في الوقت الحج وفقالوا يقولون يجب أن يكون هناك 10 دقائق من الحج that is very important and that Allah loves actually it because all the roots of all the pillars of Islam that gets in these 10 days people they do the Shahada, people they are performing Salawat, Salah, prayer they are doing Sadaqah, they are doing Hajj all the five pillars they are fulfilled in these 10 days they are fasting, people are fasting these 10 days it's only this time that we have these five pillars together the roots of Islam is all happening that time that's why they are getting what? the forgiveness, the forgiveness from Allah it's been narrated that when Allah created Sayyidina Adam the angel question yeah Allah why created this human being you will do all these bad things killing, bloods and so on it's been said that Allah gets angry on the angels what did they do, they knew what to do to get forgiveness they start doing Tawaf over the throne the Arj for 7 days after 7 days Allah told them that okay you are forgiven now go down on earth build a house where my slaves the son of Adam all the believers whenever they do something and get angry on them they do Tawaf 7 times like you did these 7 days and I will forgive them so this is something that we are celebrating that on this day on this Eid رسول صلى الله عليه وسلم gave his last خطبة and the verse came وَاَكْمَلْتُ لَكَمْدِينَ كُمْدِينَ كُمْدِينَ everybody are happy that the deal is completed except Sayyidina Abu Bakr tears coming out Sayyidina Abu Bakr said what's going on with you he said well if the Habib صلى الله عليه وسلم he delivered his taz and his taz is completed then he will go to his lord this is the indication that this is the end of it and they say this verse came and the talk was 81 days before the death of رسول الله عليه وسلم Sayyidina Abu Bakr knew immediately so this deal is complete it's us who will make it less because we have the perfect prophet صلى الله عليه وسلم the perfect complete book the word of Allah سبحانه وتعالى they say the difference between our talk and the word of the Qur'an it's like the difference between Allah and us you know when when Sayyidina Abu Bakr صلى الله عليه وسلم the Israel brought us a gift with him a treasure under the throne two treasures one of them is the Fatihah now if any one of you will tell give me a text like one page text and tell me read it 20 times or read it 100 times after 10 times I'm bored with it because this is the word of the human being but how about the Fatihah the word of Allah if we read it over and over and over a thousand times we never been bored this is miracles this is something that Allah gave us and only us that's why we're celebrating and the other treasure came is the last two or three verses from the سوت البقرة so we are celebrating the perfect Prophet صلى الله عليه وسلم the perfect book the perfect Dean everything in this Dean is perfect the way he did his prayer he said praying like you see me praying صلى الله عليه وسلم because his Salah is perfect his Wudu is perfect his talk is perfect he said whatever I say وما ينتقع له وانه والوحن يوحة whatever he is saying is by the blessing and Allah is pleased with it his sleep is perfect he said أبيت وعين رب يطعمين واسقين I spent my night with my lord he give me food and drink he said my eye will be closed but my heart is awake never asleep full awareness he is the perfect one and he knew صلى الله عليه وسلم he knew that we are not perfect and we are going to have a lot of shortcoming in this Dean that's why because of him صلى الله عليه وسلم he asked Allah and over and over crying all night for us to get forgiveness then one day he came to صلى الله عليه وسلم he said they were really sad صلى الله عليه وسلم because they heard that حديث عجيب that when Allah he said Allah and the devil said I will tell him bring the people of the hellfire so the Allah who are the people of the hellfire he said from every 999 with the Sahaba they couldn't even swallow them صلى الله عليه وسلم he said don't worry I asked Allah and Allah gave me that you will be one quarter of people of jannah and then he later on he said Allah increased you gonna be one half of people of jannah they said الله أكبر of the Sahaba he said Allah increase me he'll be two thirds of the people of jannah he said the people of jannah 120 rows 80 of them is from you why is this we have to recognize this in this age all because of our حبيب صلى الله عليه وسلم that's why our connection our perfection will be coming when when we join a circle of elevation the circle of when Allah said الله أكبر صلى الله عليه وسلم that Allah in the age of doing صلى الله عليه وسلم to join us in this and when you do this you will be coming to perfection you will be coming to perfection and that's what we need we need Allah knew that we're gonna have problems and mistakes and sins but Allah opened the door for us when he said أكبع السيئة حسنة تمكرة follow a bad deed with a good deed it will be erased and they say the best good deed you see and say you do ever is doing صلى الله عليه وسلم why I close with this one when Allah said that our حبيب صلى الله عليه وسلم told us that the believer if you say الله مغفر للمؤمنة or Allah forgive believer and all the believers then you will get rewarded with every believer you get Hassan and you will make a dua for them to be forgiven the scholar they say because رسول الله صلى الله عليه وسلم is رحمة للعالمين is a mercy for all human being not human being this is a alameen is everything except Allah that's alameen when you say الله مصلي أسل محمد that's rahma that mercy will increase so you are benefiting all the alameen and you get reward by all the alameen all the creation أقول قولي هذا وصف الله الحمد لله رب العالمين والعقبة المتقين ولا عدوانة إلى على الظالمين واشدوا أن لا إله إلا الله وحده لا شرك له واشدوا أن نسي النولان محمد خير نبين اشتباه رحمة للعالمين أرسله أرسله بالهدى ودين الحق يظهر عدين كله ولو كره الكافيرون رسول الله صلى الله عليه وسلم تولدنا أحب الله بكل قروبكم نفق الله with all your heart if your heart is there are spaces for like 100 things that you can love he said don't leave anything except for Allah it's not the heart for the the house or the car or the business or the whatever it is أحب الله كل قروبكم love Allah with all your heart and this advisor came before us and said he leave this dunya صلى الله عليه وسلم and he said أحب الله لما يغذوكم به love Allah because Allah what Allah provided for the blessing that reason because of this love Allah and then he said صلى الله عليه وسلم أحبوني love me بحب الله because of the love of Allah two things the love of Allah because you love Allah because Allah loves me can love me إبعاد الله إن الله أمركم بأمر عظيم بدأته بنفسه وثنة بملاقت قدسه وقال ولم يزال قائلا عليما وكان لها على ما يكتو وصلونا على النبي By God, peace and blessings be upon His document и cỢ souvenı وsend it to him وبرك الله وثنة ورد الله سيدنا ساداتنا And may be God's blessings almightyengine They 오늘도 قدماحمنا ومنadasعه أزواجه الطاهرين ومن تبيعهم بيحسان اليوم الدين وعنا معهم برحمةك أرحمة رحمة رحمة ربنا أنتنا في الدنيا حسنا في الأخي حسنا وقنا عذاب الله سألك لي الله كول جنة سألك يا الله أن تجعلنا من المحبوبين المحدين تجعل قلوبنا خاليا من كل شيء إلا وجهك يا الله يا أرحم الرحمين إرحم أم تحبيبك المصطفى صلى الله عليه وسلم رحمة عامة الله ما فرحكككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككككك ولا حول ولا قوة لبالعياء عظيم عباد الله إن الله أمر بالعد بالإحسان وإذاء القربة وإنهاع الفحشاء والمكر والبغي يا عذكم لعلكم تذكرون وقيم الصلاة


When we talk about flat characters and round characters, what we mean is that there is a difference between or some kind of distinction between characters who are superficial, predictable, or otherwise not very sophisticated. We usually call these characters flat and, on the other hand, round characters. Characters that have a certain kind of depth or complexity. The question is, what exactly is this depth? What makes a round character more interesting or more complex? If we look at a very famous narrative, let's take, for example, the very first Star Wars movie, Episode 4, A New Hope, 1977. We can see that Luke Skywalker, for example, is a good character. How do we know that he's good? Well, he has blue eyes, he has blonde hair, he wears white. We can talk about that when we talk about symbolism as opposed to Darth Vader, who is a bad character. How do we know he's bad? He's dressed in black, of course, which is very predictable and very superficial. How do we know that Obi-Wan Kenobi is a good character? He has white hair, he has a white beard. He looks like a religious figure, like a monk or someone who is pure and so on and so forth. What I would like to suggest is that these characters are flat characters. Not that they're not interesting. I think it's a fascinating narrative with captivating and memorable characters. I've watched it many times. But I do have to admit that there is not a lot of depth to these characters in the sense that they are, for the most part, stable. They are rarely confused and their behavior doesn't really confuse us. It's true that Luke Skywalker at the beginning is reluctant to join the rebellion, but once he does, that's it. He's committed to the cause. He never has second thoughts. He's completely dependable. He never does anything that is selfish or shocking or controversial or uncharacteristic. I think that when we talk about round characters, we're ultimately talking about characters who defy the whole idea of moral dichotomy. In other words, round characters cannot be referred to in terms of good or bad or good and evil or right and wrong. So if we take, for example, a more complex narrative, Wise Blood, a famous American novel by Flannery O'Connor, we can see a set of characters that are much more complicated than the superficial distinction between or division into good and bad. The main character, Hazel Mottes, is a young man who is an anti-preacher. He's against religion. He hates God. He hates Jesus. And he starts or he founds his own church. He calls it the Church Without Christ. Paradoxically, he is completely devoted to the Church Without Christ. He has a lot of faith in the Church Without Christ. He's an absolute believer in the truth of the Church Without Christ, which means that he's a very honest, very sincere, very serious person. When he's confronted by frauds, people who pretend to be representing God but are actually in the religion business to make money, he kills one of them. In that sense, he plays the role of an angry biblical prophet. Elijah, for example, his violent, his self-tortured. Toward the end of the novel, he blinds himself. And at the very end, he's willing to make the ultimate sacrifice and die for the sake of truth, for the sake of showing people that they are being deceived by fake preachers and false prophets. We could say that he really becomes a Christ figure. And it's very strange because he's not a very sympathetic character. He's not a lovable character. He's not Luke Skywalker. He's controlled by rage. He's a killer. He rejects the people who follow him and who love him, his own disciples, and he ends up dead. But that's a round character. Naturally, some characters in this novel are flat. These are all the greedy people who pretend to be righteous while cheating everybody in sight, for example, the landlady. Mrs. Flood, a sweet, old, lonely woman who I think is a horrible person and not so sweet at all. She's gluttonous and avaricious, and she doesn't change throughout the novel, even if she claims she does. It's interesting that we are often trained to look for depth when we examine literary characters, and sometimes it's hard for us to accept the fact that certain characters remain flat in spite of our tendency to think about them in terms of growth, or transformation, or some kind of an epiphany. I think that the point is that good fiction often presents a curious interplay of flat characters and round characters, and it's not always easy to tell which is which.


over here well we all know that some of the biggest artists are now performing at various sports events revising their original tracks and helping launch various seasons with their performances and that is our next topic as well feeding the superfan appetite it's an intersection of sports and music and I would now like to invite our moderator Mr. Ravi Krishnan, Chairperson so let's hear it for the gentlemen over here friends and we also have a panelist over here we have Lydia Boutello EVP brand experience and events star India welcome ma'am joining them we have Jiggy George the founder dream theater keep it going keep it going come on friends we have a couple of more panelists over here we have Mr. Indranil Blah CEO Mumbai city FC Mr. Vivek Nayar CMO Mahendra and Mahendra and Mr. Mohit Joshi MD Havas media welcome everyone thank you so much the panel is all yours ready here great thanks everyone it's the first time I've done a panel where there's more people on stage and there are in the audience so hopefully we can drag some people in at some point so I think we just jump straight in we're going to do a shorter version because everything's delayed and I want to just say that music permeates sport in many different ways I think sometimes we don't even consider how much it is involved it is integrated into sports from anthems to opening ceremonies to half-time ceremonies like the Super Bowl to performance I mean you think about Rocky and the theme song and how that's used for training and then it's been actually created into sport IMG which company I used to work for many years actually represented the dance sport Foundation which Mark McCormack saw as a sport and actually was actually they were vying for Olympic status I probably think it's a good thing they didn't get it but nevertheless you know music is ubiquitous in in sport nothing that's a it's a really interesting panel that I think that these guys have decided to put together and you've got some great people on stage who have experience in these areas but we're not going to do introductions because they're up on behind us but I'm going to start with Vivek Vivek Mahindra has you know been involved in sport for many many years in many different ways as a sponsor as an owner probably more prevalent as an owner now than before tell me how you've leveraged music specifically to drive both the performance on on the field on the track but also the commercial viability of your properties so I'm going to talk about Mahindra's involvement with an international motorsport called Formula E so I'm sure most people here would be aware of formula one formula E is the electric motorsport it's the fastest growing motorsport international motorsport in the world today half a billion people sort of engaging with this sport and Mahindra racing has a team we are one of the founder members right now we are in season five now music where does music fit in you know the the the time gap between two races is about a month so the race goes to 12 cities across the world New York Paris Berlin Hong Kong Santiago there's a gap of one month between races and between seasons there's a gap of about three four months and you know we were racking our brains as to what do we do to continue fan engagement in between these gaps and you know the idea that we picked on was music and we said you know how can we leverage music to create content that we put out on social media to engage with our fans and I will show you that video in a moment but basically we got our drivers Nick Heidfeld who's an ex-formula one driver and Jerome embrosio again ex-formula one we got them to India we got them to dance to a Bollywood Bhangra beat in a fictitious Bollywood film set we put that video out and that just went it took a life of its own and when you see the video you will understand that from the first video then we we got on to getting other teams dancing to the beat the management of formula e dancing to the beat and then of course fans dancing to the beat so we created a series of four videos and I want to show you a 30 second clip just to explain what I'm talking about can I have the clip please I think you missed the beginning of the video but basically you had the the drivers dancing the team principles dancing from other teams you have the boss of formula e Andrea God who's on that video and we've got 20 million plus views so far 50% of them from Europe and America and you know we what started out as a simple idea I think has taken a life of its own so you know that's one example of how we've used music to engage fans it's I think it's really interesting for a couple of things fan engagement is the holy grail of sport the thing with sport is whether an event a team or a league the fan are really engaged when the race is on or the matches on think about IPL IPL was on for six weeks no one talked about anything else for the next 46 weeks no one will even talk about it so how you can engage the fan when the sport is not happening is critical to all of people who invest in sport because if you can get through that 10 15 20% more revenue you can change your business I think what's also interesting about what you've done is exporting I think India in a contemporary way you know I think one of the opportunities with music is it allowed because music is is linked to language but it was also independent of language and it gives us a chance to export contemporary India which is something I'm really into when India is more than snake charmers and elephants and I think there's an opportunity through things like your association with formula E to show the world what we are becoming as opposed to what we were and I think that's really really great talking about fan engagement in Daniel you've done something not dissimilar with with Mumbai City and maybe you can talk a little bit about about that yeah so one of the first things we did Mumbai City is a five-year-old brand and one of the first things we realized is unfortunately Mumbai is not really a football-centric city so how to bridge that gap with our fans and get them to associate with the team so while the traditionalists were not too happy about it we said that we needed an anthem and typically football's always been associated with music especially with a lot of chance so we had we came up with an anthem which was composed by Pritam the composer worked really well for us and you know what we realized is you need an emotional connect with fans the two ways of sort of reaching out to fans for an emotional connect us both in music and what better way to sort of bring them all together through you know through an anthem it's worked well for us and it's something that keeps us relevant so if you attend any Mumbai City games at the beginning of the game at halftime and at the end we play the anthem and today we've sort of realized that we've got a small but very you know strong select core of fans around 500 of them who know the lyrics and chant it every time the players sort of enter the field so again while traditionally you don't ideally want Bollywood to sort of in intersect with the fans you have to do what's right for the fans right and you have to see what sort of works for them and for us music and Bollywood has worked well for football in the Nissan market that we have I don't think you know leveraging we've talked about this many times leveraging popular culture as a way of shedding light or propagating things that perhaps have been tertiary but you want to make primary is a great way to start but it you know this leads me to the point that we're talking about more hit and you know India's become a much more diverse country from a consumption point of view probably in the last 10 years I mean we opened up it opened up maybe 25 years ago or whatever but really that the change in consumption patterns has happened maybe the last 10 and we talked about now the increasing interest in what we're calling independent music as opposed to Bollywood music and and maybe you can talk about that a little because I know that's something close to your heart sure sure of it in fact you know the I personally feel there's no question that music goes very well with sports with passion in fact being from Hawas we've done enough studies in with Hawas sports and entertainment where we've tried to match the passions with various kind of music but the problem that I personally see in India that music is significantly under leveraged just to give you some numbers you know if you look at the the the entertainment industry in India you know the overall music and entertainment industry it's about 1.6 trillion INR out of which music is just 14 million not even 1% and out of this 80% is coming out of Bollywood and if I was to ask people over here you know which is that one anthem that you remember for a sport in India can can somebody tell me I remember Chakde Chakde Chakde India you know and that is being played in in most of the forums whenever India is doing well why that's something that came from Bollywood and it is it is I'm not saying it's bad and before that before Chakde happened there was something that Lagan had done bar bar haa Bolo yaar haa that became the you know the passion music for fans and and a cricket and this was for hockey but it is being leveraged across ports the problem is while that is good because there is so much of dominance of of Bollywood independent music and independent you know situations are not coming up and I can say it because I go and try to sell music to clients and I see how difficult it is yeah I think that's maybe true but I think firstly I think Bollywood gets both a good and a bad name sometimes I mean at the end of the day it's it's sort of an amazing force in many ways I also think that there's a much that the or that the consumer is much more open to other forms of music but it takes time there's going to be an inflection point it's moving incrementally now there'll be a point at which it moves exponentially and you know several including your old company are investing in that now and I think as a consumer changes you'll see that so I think it's worth sticking with for sure and you know I think maybe some of the people here can be catalysts in that you know but I don't blame anyone for riding on the back of Bollywood because why wouldn't you it's a business we're all in business here ultimately and people are doing this I mean it's art but it's also commerce and that and to sit at the junction of creative and commerce it's about my point is because of that new music is not coming the way it should be coming in India well that's the whole problem it's probably not coming as fast as you would like it but it's coming you know and I think there's a push and a pull factor yeah Lydia you know you talk about you handle some great big events opening ceremonies for ISL and Kabadi and many other things you know we saw many years ago Shakira perform at the opening ceremony I think FIFA was it in South Africa you think there's a chance we're going to see an Indian artist perform at the opening ceremony of a global event I think that's not too far away except that if you're telling me or asking me if it's a musician who's managing to do that I'm yeah any form of artist of course I I think the kind of artists that are now represented from Deepika to Priyanka to all of these people who are performers from both acting as well as singing there is definitely a big chance for that to happen and opening ceremonies even in India were not that big until IPL started doing it and then I think football naturally sort of took the format that we used to do internationally and said that okay we should but obviously Bollywood will stand out or Indian film industry will come up a lot more because that's what the masses would like to see rather than niche you know bands performing per se and that also sometimes works with for example we've had the opening ceremony where we had a Salman Khan performing in Kerala while he might be a great artist across all of India but in Kerala the appeal was not as much right so it really depends on where you hold these events and what sort of your audience is looking for because there are two levels for us one is the broadcast media and one is on ground and if the on ground doesn't feel the energy sometimes that translates very badly on television as well so to answer your question about in our artist performing definitely I think that is huge scope for that to happen on a global event as you talk about the IPL and I was lucky enough to be involved from the beginning pretty much and a lot of the artists that perform especially in the early days were all international you know they had snow patrol and various other I think Katy Perry came down one year and you know I guess my question is is that is there a bridge phase where you put Indian artists with international artists to get them abroad and perform at international events that's what I would like to see at some point in Indian artists headlining at Super Bowl I mean it's potentially not out of the question right definitely not and I think there's serious potential in that and India is a market itself for any sport today and in the need would say this because there's international football teams who are keen on interested in investing in India so I don't see why that shouldn't happen or rather I think very soon it should I'm Jiggy you come from an interesting side you come from the licensing and merchandising side which is a huge part of the industry depending on the sport bigger or smaller but very important and a great revenue stream and especially from a fan engagement point of view that's what one thing if Wimbledon's on next week two weeks of the air one talks about Wimbledon 50 weeks of the year no one talks about Wimbledon if they can sell more towels and t-shirts and other things in those 50 weeks changes their bottom line how important is music to non music events to drive merchandise so to sports you've done FIFA World Cups you've done under 17 World Cups you've done a lot of sport what role can music play in that non-engaged period to help you drive more sales Wow and that was a curveball and that was one of the questions sport of music I had to throw sure that'll take 13 minutes so we've got 13 that's why I want to finish up with you see music would play a really important role I mean we have a brand called prowl which is a sporting brand and that would be a good example of what we did where we intersected music in its promotion so usually when you promote a brand you would go ahead and spend marketing dollars in promoting it and what we decided to do is create an an anthem with it it was it was created by Arman and Amal Malik so Bollywood again and we partnered with T series got the song up and overnight it was about 45 million views that kind of scale and how does that link back to merchandise is the fact that the number of people who went on the Instagram page the number of people who landed up pre purchase exponentially grew so I think there's a big link between music and and if you go back Ravi in terms of one of the sessions I was sitting in earlier one of the musicians spoke about the fact that I hope that we don't make money after we are dead I look at most of the guys who are making money is I'm sorry to say but a lot of them are making money after they're dead like the Bob Marley estate this time when I was in the US I'm just looking at the money that they're making with coffee marijuana based products and that's massive half of the Beatles making their money right now as we speak with Paul's alive and Ringo is okay I think I'd rather make money when I'm asleep than dead correct correct that's really the goal I think it's interesting you talk about prowl and one of the things I can't stand actually is a businessman is profitless volume right you know there's so many businesses now they just talk about how many downloads or how many but there's no money right I mean there's so many business burning in the pursuit of what I call profitless volume so you have 45 million views but commercial success of the business yeah it does it converts straight to the amount of sales that is possible potentially to do if you have just inducing trial itself is a big thing now yeah and taking another route would be far more challenging but we've done a whole bunch of merchandise around sport and what I was saying is that it does both because most people are thinking of it just as a revenue stream but it does a lot from a fan engagement perspective so FIFA with a World Cup and in India specifically out of the three tick marks I think two of them exist in India one is that people know brands and people know music and teams and the second is that there is a consuming class but what's not intersecting is really retail so between the first World Cup that happened in Brazil and the second one in Russia we doubled sales but that was just based on the fact that the number of retail points have increased Neil you were shaking your head when I talked about profitless volume so what's your view on that I think from football point of view a long long away from talking about whether it's profits or profitless volumes but I think the interesting point here is that you know everyone all of us on the panel have used Bollywood to an extent and I completely agree with Mohit I think it's for brands like let's say Mumbai city it's high time that we give independent artists an opportunity we couldn't do it early on because you have to build the brand and if you're building the brand you look at broad basing it that happens either through cricket or Bollywood but I think after a certain point of time you start looking at how you can create a unique brand and one of the plans that we have in Mumbai city is to have music a lot more integrated and using independent artists right and you can see brands doing that today if you look at you know some of the panelists who've been here in this conference they're independent artists and there's an audience for that and something that we are looking at very seriously over the next couple of years or so right Vivek Mahindra has sporting properties like formulae you have a music property like the Mahindra Blues Festival which you do weekends now in Chicago and various places do you cross pollinate at all you know I think it comes back to what is the objective so I mean if I like look at blues I you know blues is the genre which is unique I mean how do I intersect sports and music there I don't know but as I said in in formulae it made sense to do the integration that we did you know so it all boils down to the objective I mean there are sports events which go on for three four hours maybe you don't need music to play a role there but there are sports events which are short format right like the NFL game is probably a total of one hour the formulae race is a total of one hour so you want to extend engagement on that day for your fans who are coming in music is a great way to do it so formulae does it all the time so before the race happens there's usually a local band who's playing in the formulae village so people are engaged people having fun families are having a great time it's not just the lads it's you know broad basing the appeal though the whole family can come and have a fun day so I think it depends on what the objective is and some places music and sports can go together other places it may not more hit as someone who's in media you know and if you look at what's having in social media everyone's talking about user-generated content and the consumer being the journalist etc to what extent can we leverage user-generated content to bring music and sports together do you think just yesterday I was I mean you're a singer for example you're gonna go do karaoke now yesterday only we were I was at a client's meeting and we were presenting an idea they were associating with cricket and we said you know can we create a step for for you for that particular you know song and and for that particular sport and we presented a few you know a few scratches and then we realized that something like this could become very very viral you know imagine if you have created a unique step a unique whatever you know mnemonic kind of a thing for a brand with a particular association with with a particular sport and people start doing it on TikTok you know people have started imitating ads people have started doing all those things on TikTok and on social media so it's all about the power of that content if the content is very very strong the way we saw you know over here the virability is humongous and people today have enough and more time energy and inclination to to to make it viral it's just about you know it has to I understood Lidia last question for you and then I have a question I remember when we started the IPL the opening ceremony was on the same day as the first game then it moved out to being independent I'm not sure where it is now but can they be can these things be standalone or do you think they need to be juxtaposed to the start of the tournament itself especially in sports like football and kabaddi and non cricket sports so we did a lot of research on this piece earlier often one is the sport itself in India because of the space that we have these sporting events if it's a cricket stadium versus a football stadium the turf is an important aspect of you know it's act of scent you don't touch the turf in India we don't have the infrastructure a to sort of manage that and hence it can't be as engaging as what you see abroad where on the day of the match can of the match that you can do these ceremonies however having said that the intention of an opening ceremony has always been to bring in the most eyeballs to continue from watching the opening ceremony to the sport and hence it doesn't serve the purpose when you do that a day before as a standalone and I think IPL has tried that many a time for football we debated that a lot because we wanted to keep it in another stadium and then finally did and I must say that from the time IPL came on star we were insistent that as a broadcaster as well as on ground that is far more engaging if it's on the day often it continues to go into the sport so yes we do you know sometimes in India specifically often they give more importance to ceremony and not maybe the sport but we've changed that around and we try and work around that atmosphere but it's very important for the ceremonies to happen on the day of and rather a standalone because concerts can always happen and they will continue to happen because that's not the intention this is not a concert this is not that this is about bringing those eyeballs to the game so the intention is to bring in people who are not hardcore fans who might come in on the back of a ceremony to then finally watch the sport great I agree with you by the way I think we have time for one you want to say something I just wanted to add a comment that I think one of the best examples of how someone is leveraging music performances in the middle of an event is half-time Super Bowl and these videos are available on YouTube I would encourage you go and see the video for Lady Gaga or Kate Perry performing at half-time it just blows you away with the scale of the performance the props they use the costumes the choreography it's I think inspirational to see the kind of stuff they do and maybe someday we'll see that kind of stuff happening in our country as well I think it would be unreal happens but the cost of advertising is really high so you guys are going to put your hands deep in your pocket if it's going to happen we probably have time for one or two questions if anyone wants to ask any questions of anyone go over there thank you actually I would like to start with thanking Mr. Joshi for getting the point of independent artist and their opportunity to present their music or their talent for the for the given thing specifically to the sports well my question is actually to every one of you guys you guys are quite influential and you guys are powerful and what do you think we can do about it rather than taking not taking Bollywood completely out but I would like for example Chuck they would always get a million or a billion hits on YouTube anyways so by feeding the rich we are not doing anything better so if an independent artist can be given an opportunity maybe via some contests or maybe like if Mumbai FC if a musician is a hardcore football fan the way he will portray his music through that would be more deeper than someone who is just composing for the sake of it because music is emotion and I think what fans would chant his emotion and not like just some nice music so I think some have somewhere we need to put like you know put something across would there be is there any plan or is there any ideas which you guys think can be done so just to answer your question it's not necessary that you only use independent musicians for composing something because that's a very limited space when it comes to that it'll be one anthem whereas we what we do for fan engagement often is that we sort of engage with musicians to play before the game starts at least to the crowd in the stadium so that sort of gets them a little bit of exposure there as well so we do try in various ways but yes it might not be so rampantly available on YouTube and Instagram and for it to go viral but on ground in the stadium yes there are fan engagement concerts that we do try and do with local bands that normally exist and we do that very very often mostly in Shillong which is a Gohati where we do the Northeast there there is also that many people who are available to do so as well and they are football passionate fans so that's my take to this I just add to that you know what you said is completely right we have to support independent music and I think at Universal Music we are doing that concept called viral which has become really big over there where independent music and independent artists are invited and then their albums finally you have somebody has to support them to you know to promote their albums because that's when independent music will become big so an initiative has been taken by Universal Music where independent music is getting a lot of traction and I only hope that you know some bit of that also comes in the domain of you know mainline and tomorrow we have a chakde not in a movie but actually being done by an independent music I mean an independent musician for an independent event you know we're running out of time so but I just want to say that it's the most exciting time that we could be ever living in I mean as an independent musician no other time would you need really somebody to represent you etc you can build your own destiny put it up on digital build stuff most of the so-called indie guys in the West are actually doing that whether it's engaging with the audience selling merch etc everything is being managed by them and their team and it's and it's fine you don't need any of the the bigger labels yeah that's absolutely true I mean you can you can paddle your own canoe in many ways now and you know I was actually with Leo Cohen who's the head of YouTube music a few months ago he would say he's telling people just don't you don't need to go to school you don't need to do anything just get in there and do it and that's you can cut out the middleman so to speak but you got to work hard you know I mean it's a competitor that the other side of that is everyone can do it right so well you know what he's right here just go and grab him we got one more question I think maybe we got one more question and that's it I think we're way over time Vivek you're gonna get you ready you're gonna get accosted now I just like to add to this conversation so I'm from Korean and company talent management we managed this amazing band called Sanam we started uploading content on YouTube say in 2013 we are over six million subscriber base on our channel now and we are partnered with eBay we're partnered with uber for the ICC World Cup anthem this year so as an artist rather than connections I think it's important that you keep putting out your content and if it's quality content we living in a digital age and all the avenues are open to you if you like consistently at it and people will get in touch with you brands would want to associate with you rather than you having to reach out to people so right okay thanks if thanks everyone I think we've all got a dash right thanks very much thank you to all the panelists I'd like to request you all to kindly step forward for a group photograph