Let's talk now about complex division using polar forms, of course. We've talked about this with multiplication and exponents here, where recognizing exponents, of course, are just iterated multiplication. How does division work? Where division is the inverse operation multiplication? Well, it turns out using the polar form, it makes life a whole lot easier to do division here. Take, for example, z1 is equal to r1. It's modulus cosine of theta1 plus i sine theta1 with theta1 is its argument. And then z2 is equal to r2, its modulus, times cosine of theta2 plus i sine of theta2, where in this case theta2 would be the argument of z2. Then it turns out when you divide the two complex numbers, if you take its quotient z1 divided by z2, you're going to divide the moduli r1 divided by r2, and then you're going to subtract the arguments cosine of theta1 minus theta2 plus i sine theta1 minus theta2. And this seems to match up with what we seen previously, right? When it came to multiplication z1 times z2, you would multiply together the moduli r1 r2, and then you added together the arguments there, theta1 plus theta2 plus i sine of theta1 plus theta2. This is what we saw previously. When it came to exponents, right, z to the n right there, you would take the exponent of the modulus, so r to the n, and then you would just take the multiple of the argument in theta plus i sine theta, like so, right? Because notice that exponents is iteration of multiplication, right? But when you iterate addition, you end up with multiplication. So the analog seems to carry forward here. Notice here that you're going to divide the moduli. So whatever operation you're doing, that's exactly what you do the moduli. Multiplication of complex numbers gives you multiplication of moduli. Exponents of complex numbers gives you an exponent of the modulus, and therefore division of complex numbers gives you division of the moduli, all right? But the argument's always one order of operation lower, right? When it came to multiplication of complex numbers, you added the arguments there, one degree lower. When you took the exponents, you multiplied together the arguments. Now we're into inverse operations. When we divide the complex numbers, we're going to subtract the arguments like you see on the screen right there. And the proof of this gets really nasty if you only want to use trigonometric identities, because now you've got to use angle difference identities. It gets very intense, like the multiplication case would have taken. But we're going to take the direction of using Euler's identity, which admittedly in our lecture series, you did not prove Euler's identity, but with a little bit of calculus under our belts, it's a super easy proof. It really is. It's very, very immediately follows from the McLaurin series of sine cosine and e to the x. But that's a conversation for another day, I suppose. If you take z1 divided by z2, if you put them in complex polar form, you'll get r1 e to the i theta 1 on top. That's just this friend right here, r1 e to the i theta 1. And then the denominator would look like r2 e to the i theta 2, which we then see over here, r2 e to the i theta 2. And so then if we just treat this like it's a fraction, you're going to get r1 divided by r2 like so. That's the first part to recognize. And the next part, we have these exponentials with the common base. We can subtract the exponents. So we get e to the i theta 1 minus i theta 2. There's a common divisor of i there. You can factor it out, r1 over r2, and then e to the i over, or well, not over, but times theta 1 minus theta 2.  And so again, we go through these arguments so you can see what's happening here. It's helping us remember these formulas if we have an understanding where they come from. We subtract the arguments because the arguments are exponents. And when you divide, you subtract exponents. When you think of it in that perspective, it seems very intuitive. Why do we divide the moduli but subtract the arguments? Well, the arguments are exponents, and division means subtract exponents. This is just exponent laws. So let's do a calculation of such. Let's find the quotient of the complex number 20 times cosine of pi over 12 plus i sine of pi over 12, and then divide that by 4 cosine of pi over 12 plus i sine of pi over 12. If you think of this in terms of their polar form, which is in right now, this is just looking like 20 e to the 5 pi i over 12. And we divide that by 4 e to the pi i over 12. So by the formula we just saw, we should divide the moduli. 20 divided by 4 is 5. And then we're going to subtract the exponents there. We get e to the, well, 5 pi over 12 minus pi over 12, that's going to be 4 pi i over 12, which we can simplify that exponent. We end up with e to the pi i over 3. This is the same thing as 5 times cosine of 5 pi thirds plus i sine of pi thirds, like so. And we honestly could just leave it like that, given that's how the original numbers were written as well in that complex form right there, the complex trigonometric form. But pi thirds, that's a special angle. I really just feel like I want to finish it off here. So we're going to end up with cosine of pi thirds is going to be 1 half. Sine of pi thirds is root 3 over 2. And so we end up with 5 halves plus 5 root 3 over 2 times i. And so this is then the complex quotient of those complex numbers in the trigonometric form. Super easy, like so. So you could honestly leave it that way if you want the trigonometric form, but I did also go all the way down to the Cartesian form just for kicks and giggles there. All right, we've saw an example where we multiplied together these numbers before, both in the standard Cartesian form and in this new trigonometric polar form, and we compared the two methods together. I want to try that right now again. So let's consider the quotient first in the traditional Cartesian form, right? So we're going to take z1 to be 1 plus i root 3 over z2, which is negative root 3 plus i. And remember that the usual strategy here is we're going to multiply top and bottom by the conjugate. So we're going to get negative root 3 minus i and then negative root 3 minus i like so. We've foiled out the numerator. So you're going to get negative root 3, 1 times negative root 3, 1 times negative i. It's going to give me negative i. Then you get i root 3 times negative root 3. That's going to give you a negative 3i. And then finally, i root 3 times negative i. That, of course, is going to give you a positive root 3 like so. And then in the denominator, it's a lot easier because it's using the conjugate. I know it's just going to be a sum of squares. You're going to get negative root 3 squared plus 1 squared in that situation. So we end up with in the numerator, the square roots of 3 actually cancel each other out. It would look here. And then you get the complex numbers adding together. You get negative i minus 3i. It's a negative 4i. In the denominator, what do we end up with? We end up with a 3 plus 1, which of course is a 4. And so this is going to turn out to be negative i when we're done and simplified there. So that's the answer we're looking for. Complex division wasn't the worst thing here. It definitely is a little bit harder than a real division there, but we were able to do it using these conjugates and the such. Okay? What about the polar form? Well, we previously have computed the polar forms of these complex numbers. So I'm not going to do the details again. Take the look at the link in the video if you want to see how that happens here. But we computed the moduli of these two numbers. Both of their moduli turn out to be the square root of 2 here. So we get root 2 root 2. Then their arguments are what we have to compute next. The argument for the first number we got was pi thirds. And the argument of the second number turned out to be 5 pi thirds. Excuse me, 5 pi 6 is what we computed previously. So the conversion part is the hardest part you perhaps could argue here because once you get into the polar form, then the quotient is going to be super easy. We get z1 divided by z2. This is going to equal the square root of 2 e to the pi i thirds divided by the square root of 2 e to the 5 pi i sixth like so. You can see very quickly that their moduli are going to cancel each other out. I mean, after all, the modulus of our final number was 1 in that situation. So then we have to subtract the exponents. So we're going to get e to the i times. We have pi thirds minus 5 pi thirds. So I need to write the pi thirds as I had to change the denominator. So I'm going to change it to 2 pi sixth like so. And so we end up with this 2 pi sixth minus 5 pi sixth so 2 pi sixth minus 5 pi sixth like so. That's going to give us when we're done e to the i times well 2 minus 5 is negative 3 pi sixth. And that does of course simplify to be equal to e to the i negative pi halves like so. So I have to compute cosine of negative pi halves, which is zero. And we have to then compute sine of negative pi halves, which is actually negative one, and that gives us the negative i that we were looking for. So in terms of the division process, it's a lot easier. But of course, you have to convert from Cartesian to polar and polar to Cartesian necessary. We could have honestly stopped right here if we were happy with the polar form. That's okay. And so I just want to show you the difference between these two methods. So if you just have to divide two complex numbers, maybe the conversion process is a little bit weighty on us. But when it comes to, of course, repeated division, like we saw with exponents, right, exponents are repeated multiplication. It's so much faster to convert and then do it in polar form. Well, what about division? What if you repeat division over and over and over again? Well, this leads to roots. This leads to radicals. And we'll talk about this more in the next video where it's essentially, well, it's essential to do these in polar form.


What's up everybody, Jason here for Jasper's Case Breaks.com. 22-23, Pinini, Donnerous, Soccer, Hobby, 3 box break, 2 rounds, season 8 just sold out. This is a 15 spot break, everybody gets 2 rounds of teams from the list below, all cards shipped. Now just remember there will be some cards and players in their country kits and then their team club kits, sorry. So for example, if you get Randomized Man City, you'll get all the Man City cards that have Halan in it. And of course, if you get Randomized Norwe, you're gonna get the Norwe versions of his. So here we go guys. So double up your names, there's the teams and clubs, and let's click 3 and a 5, 8 times. 1, 2, 3, 4, 5, 6, 7, Carlos, down to James. 1, 2, 3, 4, 5, 6, 7, 8. 8 times, 8, 8. Manchester City, down to the US men's and women's. Also Carlos in Manchester City, James in Norway, Manchester United for Harry, Tristan Serbia, Benficia, Chris Matthew with Olympic, James Lee with Sporting CP, Brian with Wales, Chris Paramah Mexico, Argentina to Carlos, Italy, Matthew as well as Colombia, James of Barcelona, Josh with Liverpool, James you have Chezia, Chris with Real Madrid, Inter Milan for Brian, Chris with Chelsea, Carrera Republic, Robert Rongo, James with FC Porto, Chris with Portugal, James with Roma in Spain, Tristan with Germany, Robert with France, Harry with Athletical Madrid, James with AC Milan, Juvenanthas for James, Chris with England, Matthew with Ajax, and US men's and women for James. So I don't know if we've already hit any kabooms, any of the case hits, any big autos, but if you guys want to make any trades, I'll give you guys a quick minute and I'll also go get my shoebox and I'll be right here. All right, well let's let me know trades then, right guys? Cobrusso, down to the diamond dozen, sort of Douglas. All right, here we go guys, the beautiful game and that is for Germany, I believe, which is going to Tristan. I don't think this is a bounty break guys, so I don't have to worry about any bounties here. Deccan, rice, Deccan rice, but it was long enough for you, now we're going to show you this camera. We got a Jeremy Pino, Leroy, Camavinga, and then we got a Serge for Serbia, Messi, Erlen Hoang, and Latouro Martinez. Lewandowski, 2199 for FC Barcelona, Crona James, Fiego Almada for Argentina, 299, numbered Emiliano Martinez, 2165, Camavinga, 2199 for Real Madrid, which is Chris, Martinez, Vinicius. Anton Barak, Goncalo for FC Porto, 299, Julian Alvarez, Cristiano Ronaldo, and nice one there to 49, William Saliba for France, Ravaronco with that one, Pedri, Mohamed Salam. Alright, nothing there in the first half, everything should be here in the second half though. We have a Manuel Ugarte for Sporting CP, 2199, Killing and Bapé Silver, and Gianluigi Bafon for Italy, Italy's Matthew, and another relic, Ignacio Abate, Uriotis, Serginio Dess, Valahalovic, and Rico Luis for Manchester City, 2165, and Benjamin Pavar to 25, the beautiful game, and it's for France, France, that is Ravaronco. Alright guys, here we go, last box. So it looks like that Diamond Dozenfiller sold out, we got to do one more after that, but it is sold out so I'll post it up right now once I get done with this. So it looks like at least Diamond Dozenfiller is coming up next, and again Clearly Donis is down to four, Signature Series Archives is in single digits now, like I said we can do a lot of breaks today guys, and it still is relatively early, remember I told me that two o'clock, so today started a little earlier, and then I think starting next week guys we're gonna have a little bit more of extended hour breakings, more on YouTube, a little bit on IG I believe too, but more on the YouTube side, so you'll be seeing us do some more like daytime kind of breaks starting around like noon on multiple days this week, slowly getting integrated and then eventually obviously I think will be the goal is to be live more than eight hours a day every day, but especially for release days like Wednesdays Fridays, Saturdays, amongst other days too, so we'll have more breaking hours which means more time to break. Now that we have Michael trained up, you know Chris covers every once in a while here, now we can like utilize them more and get those guys coming in a little earlier to break, and then you know if I'm breaking on Friday Saturday I'll come in my normal time like three to eleven and then take over after them and same thing for Joe. All right here we go, last box Marcus Rashford, Reese James, 299, Leo, Ulstergar for Norway, nice, Erlenhalan number to 99, that's Manchester City version of Erlenhalan, Man City is Carlos, Harry King number 199 for England, England is Chris Perry, Karim Benzema, Joel Montinho for Portugal kick kings, Portugal that's Chris and then obviously Real Madrid was a Chris as well, Filip Kostik for Serbia, all right should have an autograph left right unless we get duped, should be somewhere, Timothy Wea, Timothy Wea the beautiful game, USA men's and women going to James, Serge to 199, there's some cool Leon Alvarez right there too. All righty folks and there you go, so these are I think officially the last couple boxes we had, we've put a lot of this on Instagram, managed to do a couple cases here, if we get more of course we'll post it up but that was pretty much it, so we must have already hit a kaboom in all of those stuff in other cases, they have some nice stuff here coming out, a lot of numbered cards, a lot of rookies, silvers, bigger players of course we top load and yeah guys, appreciate it guys, this is number eight in the books, jaspyscasebreaks.com guys, thanks


The Equitable Life Assurance Society presents This Is Your FBI. This Is Your FBI, the official broadcast from the files of the Federal Bureau of Investigation. Presented transcribed as a public service by the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. In a recent talk, Thomas I. Parkinson, president of the Equitable Life Assurance Society, remarked, self-reliant citizens living in their own mortgage-free homes are the cornerstone of a free country. That is why, of all the manifold services rendered by the Equitable Society to its four million members, one which I rank near the top in importance is the Equitable's Assured Home Ownership Plan. In about 14 minutes, I'll be back to tell you homeowners about the Equitable Society's famous Assured Home Ownership Plan that President Parkinson considers so important. Tonight, FBI file number 299, its subject, Black Market Babies, its title, The Temporary Father. One of the oldest proverbs is the one about the grass always being greener in the other fellow's yard. The plumber thinks the bricklayer has the easier job, the bricklayer thinks the carpenter does less labor, and so on up and down the line, for each has misconceptions about the other's work. Just as the general law abiding members of the public have many misconceptions about crime and criminals. One of those mistaken beliefs will be treated with in tonight's case from the files of the Federal Bureau of Investigation. The error of picturing the criminal only as a lean, hard-faced man with a cigarette angling out of the corner of his mouth and a pistol on the tip of his forefinger. There are other types, types who do not commit armed robbery. Men and women who don't operate through the use of terror, for they sell a different commodity. They are the merchants of misery. Tonight's file opens late one afternoon in an eastern city, as the bartender of a corner saloon stands wiping the mahogany, the front door opens, and the man enters, clumsily pushing a baby carriage. Yeah, that's a good baby. Quiet, Wilma. Quiet, will you? Here, go against the bottle. Yeah, that's it. Hello, Herbie, give us a shot of rice. Sorry, Charlie, I can't serve you. Why not? You can read the sign. Look, intoxicating liquors will not be served to miners. It ain't for him. You're with the kid. The law said if there's a miner in the party, I can't dish up the hard stuff. Okay, okay, I'll go someplace else. Go ahead.  Hello, Charlie. Oh, hi, Fred. Where'd you get the added starter? Let's not even talk about it. It ain't yours. If it was, I'd drown it. It's my wife's sister's kid. How'd you get to be the stable boy? Mary and her sister went on a cruise. And they left the kid with you? No, with an aunt of theirs, and they ain't out of the harbor before the aunt gets sick, calls me. She can't take care of them, so I'm the poor slob who gets stuck. Quit throwing that phony charm at me.  I'd love it, but it can't be arranged. Not in there. Why not? They won't save me with the kid alone. Oh, well, I'll see you later. Wait a minute. Say, I got an idea. How about if I get a bottle and we go over to my joint, we can drink it up over there, hmm? Well, I don't know. Look, I've been waiting for three days to carry on a conversation with somebody who don't cry or gurgle.  Move over. I'll help you push. Go to sleep. What was wrong with him, Charlie? Well, a little darling needed a fresh diaper, and this little darling needs a fresh drink. Yeah, hey. Say, you know what happened to me on account of that monster? I had to turn down three jobs. No kidding.  Yeah. Well, they are. I was booked to drive the getaway car. Percentage deal could have made me 600 bucks. That kid ain't worth that much melted down. Hey, Charlie, I just thought of something. How long is your wife and sister going to be away? About two weeks. Well, that should be time enough. For what? I think I got a deal for you. Yeah? Well, I just got through telling you I can't work with the kid around. This includes the kid. You want him to pull a heist? No, no. This is a legitimate touch, a swindle. Oh, yeah? What's the deal? You know Annie Johnson? Yeah, the redheaded dame. Uh-huh. Well, she's been working a racket with a guy. I don't know the full rundown on it, but they use a kid. You interested? Well, but don't get the kid in trouble. I wouldn't want his mother to come home and find him clobbed up in the city clink. It ain't that kind of a deal, Charlie. Now, I'll tell you what. Annie's working at the Broadway Dance Hall. Grab the kid. We'll wheel over and see her right now. Yes, folks. 50 beautiful girls. 50. Okay, keep moving, Mac. Talking to me? Yeah. My friend's inside. I'm waiting for him. Not with that kid, you ain't. Why not? How do you think it looks? People come to dance and see a baby carriage out front. Oh, you're afraid somebody will think the joint's respectable. Charlie, I'm sorry I took so long. That's okay. This is Annie. Well, hello, Annie. When you get moving. Okay, okay. Gee, what a cute kid. Is it a he or a she? Ever hear of a girl named Wilbur? Think you can use the kid, Annie? Sure. Look, if you don't mind, suppose you tell me what the deal is first. Oh, do you know Harry Fulton? Yeah, I know him. I'm working with him. Doing what? Selling kids. The deal is cold. Well, let me explain. You already have. Say, if I sold this kid, I'd have to use the dough for a tombstone. Charlie, they don't really sell a kid. There's a gimmick. Yeah, we sell them and take them right back again. I still don't like it. Charlie, the kid would only be gone one afternoon. And Annie tells me there's 300 clams in it for you. Huh? Will you throw that at me again? You pick up 300. Huh. You sure the kid comes back in one afternoon? He always has. Well, why don't you get the kid now?  Why? He got too old. How old was he? 18 months. Well, how do you like that? 18 months old and a husband. What do you say, Charlie, like to make a deal? Well, you hear that? The kid goes for it. OK, it's a deal. The following day at the local FBI field office, Special Agent Jim Taylor approaches the desk of Agent and Charge Porter. I've got a job for you, Taylor. All right, sir.  The Marshall case? Yes, that's right. I know you've got a lot of days off coming, and I promise you could take a few between the holidays. Oh, I can wait, Mr. Porter. Thanks. It's another baby racket. It's a nice time of year for it. This one's operated by a middle-aged man and a young woman. The woman contacts people who want to adopt a baby, tells them she has one, and offers it for sale. Well, that pretty much follows the other pattern. Yes, it does. The people then visit the woman's apartment to see the baby. If they like it, she sets a price, which must be paid in cash. When the couple returns with the money, the woman turns over the baby. Then the door opens and in comes her partner. Now, what for? Well, he poses as an officer of the Federal Adoption Bureau that arrests everybody in the apartment. The Federal Adoption Bureau? It sounds official. He shows legal-looking papers which he claims identify the baby as kidnapped. You say he arrests the legitimate couple, too? Yeah, his accessories after the fact. He then allows himself to be bribed. Let's him go. That's a new law. Yes, it is. We got complaints from two couples this morning. Here are their names and addresses. No, that's it. Interview them. See what you can get. Hey, Herb. Yeah, Herb? Throw a huck of ice in this drink, will you? Uh-huh. Okay. Thanks. Hello, Charlie. You have a drink. Never mind a drink. I've been looking all over for you. What are you so excited about? The weather's clear, the track's fast, and we're winning. Hey, look, it's all off. What? I got to get the kid back. Okay, Annie. I'll be finished with him in about an hour. I can't wait that long. Why not? Mary and her sister got back this morning. You said they'd be gone two weeks. Mary's aunt sent a wire to the boat saying she got sick and turned Wilbur over to me. What did they do? Swim back? The boat stopped someplace and they flew back. Will you please tell me where Annie's got the kid? In that apartment she rented. Well, let's go get him. But we're in a stretch. Another hour and we got the dough. We can't wait. Not even an hour? Look, look, if I don't come up with Wilbur real quick, Mary and her sister will have me for dinner. Come on. Oh, yes. Come in, Taylor. Come in. I've interviewed those baby swindle victims. Oh, did you get anything? Well, the man in the combination is Harry Fulton. Who's he? He's a known swindler, sir. I took the confidence album down with me and both couples positively identified Fulton. Oh. He got any local record? Yes. His last arrest here was for selling bibles to the next of kin of servicemen missing in action. Mm-hmm. How about in the dress? Well, he moved a couple of months ago. Landlady at his old place didn't know where to. Did you get anything on the girl? Yes, sir, a good description and the fact that she went by the name of Jane Adams. We're having a check of police files made on her now. Mm-hmm. You sent out an alarm yet on Fulton? Yes, sir, about an hour ago just after we filed a complaint. Good. I think I also came up with another piece of his pattern. Oh, what's that? Well, both payoff appointments were set for early in the day, so the fake arrest could be made while the banks are still open. Does Fulton go to the bank with the victims? That's right, sir, so they can withdraw the bribe money. Ah. Have additional copies of Fulton's picture made up and send one to every bank in the city. All right. Let me know when you hear anything. This is the apartment here. Just hope we're not busting in on a racket. Look, here, boy, I want you to kid. Knock on that door, will you? OK. Hi, Annie. Oh, hello, Fred. Hi, Charlie. I was afraid we might be busting in on a swindle. Oh, no. Harry didn't even show up. I've come here to get the kid, Annie. Well, I told you, Harry didn't show up. We ain't waiting for Harry. Charlie, if you don't wait for Harry, you don't get paid. It's more important that I get the kid home. Now, where is he, Annie? I just told you, Harry didn't show up. I don't want Harry. I want the kid. But the customers did show up. Customers? The people we were doing business with. Well, you please make sense. I'm not interested in who you're doing business with. I want the kid. And I'm trying to tell you, Harry didn't show up. But the people came and gave me the money. So what? So when they paid me, they took what they paid for. You mean? Uh-huh. They took little Wilbur. Oh, no. We will return in just a minute to tonight's exciting case from the official file which shows how your FBI helps promote America's security. Now a special message to homeowners. Does your home have a mortgage? Is it a truly modern mortgage? A modern mortgage plan is one that gives you a method of paying off the mortgage years ahead of time. A modern mortgage plan gives you and your family real protection against for closure and disaster. Believe it or not, such a mortgage plan actually exists. It's the kind you get in the Equitable Society's assured home ownership plan. You may be one of a select group of homeowners who qualify for this money-saving home-saving plan. It offers these four benefits. First benefit, this plan provides a painless way to pay off the mortgage years ahead of schedule. Yes, the big feature of this modern equitable plan is that it combines a low-cost first mortgage and life insurance protect. The insurance element creates a cash loan fund which increases steadily. Each year, the mortgage grows smaller and the cash loan fund bigger. My cash loan fund paid off my 20-year mortgage after about 14 years. Now I own my home free and clear. Second benefit, the cash loan fund is a friend in need when sickness or unemployment threaten home security. Surely it was a big help when I was out of a job a few years ago. Third benefit, if the owner dies, his widow doesn't inherit a mortgage. She inherits her home free and clear. What's more, the Equitable Society not only cancels the mortgage, but also returns to the widow every cent her husband had paid to reduce the principal. Lastly, the mortgage draws interest, not at six, not at five, but at four percent and the closing costs are low. Naturally, a plan like this can't be offered to everyone. Your home must be in a neighborhood of stable realty values. Your Equitable Society representative will be glad to tell you whether you can qualify for this money-saving, home-saving, assured home ownership plan. Or write care of this station to the Equitable Society. That's E-Q-U-I-T-A-B-L-E. The Equitable Life Assurance Society of the United States. And now back to the FBI file, The Temporary Father. The racket described in tonight's case from the files of your FBI is going on with slight variations in different parts of the country this very minute. For during any national shortage, swindlers take quick advantage. Approximately a hundred thousand children were adopted in the last year. But for each child, there were ten unsuccessful applications. Every year, the ratio of people refused by legitimate adoption agencies remains between nine and ten to one. Some of those people refused to wait and lay themselves open for swindles like the one you have heard in this evening's dramatization. This racket has one important thing in common with others. It could not exist without the patronage of seemingly legitimate people. The demand in certain fields is presently far greater than the supply. If you need any of those things, wait and get it legitimately. Or learn the unpleasant lessons so many others have painfully learned in the past. That lesson is in one short sentence. You can't do business with crime. Tonight's file continues later that afternoon at the local FBI field office. Mr. Porter, that alarm when Harry Fulton paid off. Oh, already? Yes, the police arrested him only a half an hour ago. Where? Coming out of an office building on Broadway. Good. I just interviewed Fulton down at headquarters for a whole story from him. How about that girl he was working with? Well, sir, he wouldn't talk about her, but the police files turned up at night in honor. No, what was it? A real name is Ann Johnson. We learned that she worked at the Broadway dance hall as a hostess. I checked there and found she was fired last night. Did you give this information to Fulton? Yes, sir, but he still wouldn't talk about him. Did the dance hall have her address? Yes, sir, but she moved last night, too. Have you sent out an alarm on her? Yes, sir. Good. Well, with Fulton in jail, all you have to do is pick her up. It should be dead. Hey, Herm. Yeah, Fred? Parley, some rye and ginger. Coming up. You want something, Charlie? Yeah. The kid. Look, that race is over. You blew it. It's gone. Worry about the next one. There ain't going to be any next one for me. Charlie, there's nothing else you can do. Annie said the couple's name was Jones, and you call every Jones in the phone book. Oh, why? Why couldn't she at least remember the guy's initials? I don't know. Here she comes. My wife? No, Annie. Oh, she's probably got another surefire deal for me. Hound. What? Mr. Jones' card. The Mr. Jones? Yeah, all of a sudden, I remembered, he gave it to me when him and Mrs. Jones came to the apartment. What's his address? His house or his office. Office? Do you think the kid's working? Where does he live? A 38, Sunset Drive. Sunset Drive? He must go to the $100 window. Let's go get the kid. Oh, wait. Charlie, do me one favor. Oh, ain't I done enough already? One more. That's all I ask. Well, buddy, you weren't. I got an idea. When we get out to the Jones joint, let me do the talking. With you, darling. Well, how did you get in here? The Butler Laddison. But you promised you wouldn't try to see the baby again. And here the first day, you... She didn't want to come. Who are these men? We're from the Federal Adoption Agency, Mrs. Jones. After we arrested this girl, she told us you had the baby. Arrested her? For kidnapping that child. But that's impossible. She's his mother. We've got papers to prove she's not. Like to see him? I... I guess not. Please get your hat and coat. What for? You'll have to go with us. Where? To women's prison. You're under arrest, too. I... I'm what? Seems to be quite a surprise to her, Fred. You can't arrest me. I didn't have anything to do with the kidnapping. Receiving stolen property is against the law. I'm sorry, Mrs. Jones. Don't speak to me. Get the baby, Charlie. Oh, don't. All right. Come on.  Oh, now, hush, hush, hush. Sweetie pie. That's a good boy. Maybe I better take him out to the car. Yeah, go ahead. Take our kidnapping friend with you. You stand here. Just for a minute. I want to give Mrs. Jones a chance to put up some bail. This is Mr. Porter. Yes, sir. I'm afraid you'd better unpack your bags. My leave canceled again? Yes, I'm afraid so. We were wrong about the baby racket being dead. Oh? I just had a complaint from a couple named Jones at 38 Sunset Drive. Oh, when were they swindled? Today, after Harry Fulton was safe in jail. Wow. Did you talk to them, sir? Just to Mr. Jones. Well, his wife told him why the baby wasn't in his crib. He got suspicious and called us. Was the Johnson girl mixed up in this? Well, from the description Jones gave, it must be her. She's working with two men this time. Any idea who they are? No, not yet. Mr. Porter, did you ask the, uh, Joneses to come into the office? Well, he had to fly to New York on business, but his wife is waiting for you at their home. All right, sir. Could I have that address again, please? Yes, it's, uh, 38 Sunset Drive. 38 Sunset Drive. All right, sir. I'll get right out there. I'll call you after I talk to her. And that's the whole story, Mr. Taylor. Well, now, Mrs. Jones, I'd like to go over it again for details, please. All right. Now, you haven't changed your mind about the girl in this picture being the one you did business with, have you? No, I'm positive. And you say the two men called each other by name? Yes. One was called Charlie, the other Fred. But can't you give me any description? I'm afraid not. Well, how were they dressed? I don't even remember that. You must understand, Mr. Taylor, I was so unnerved by what they said I didn't pay any attention to their looks. Well, certainly that's quite natural, but unfortunately it doesn't give us much to work on. I still find it hard to believe. Tell me, did either man touch anything in the room? Not that I remember. A doorknob, a drinking glass, an ice tray? No. The older one may have touched the crib when he lifted the baby, but that was all. Now, is that your crib? Yes. I bought it this morning after Mr. Jones and I decided to take the child. Oh, I see. I bought the crib and the play pen and, well, everything you see except for the diapers. Oh, who do they belong to? That girl had a supply and gave them to me. Oh, she did? Yes. Is that important? Yes, it might be. Let's take a little ride, Mr. Jones, and try and locate that baby. Is that the kids' norm? Well, it ain't me and Fred's driving. Well, it must be the kids then. I still don't see why you couldn't stable him at your place, Charlie. Because Mary's note said to bring him to her sister's and I ain't in any position to cross her.  Why not? You're bringing the kid home. Yeah, what more can she want? Would you like a list? Oh, this is Bedford Street, Fred. Oh, look, for once she's right. Which way's the house? Turn left. What's the number? That's the place, the one with the lights on. All right, Charlie. Oh, say, wait, wait. Come on in with me. Do we have to? What's the matter? Do you want to live forever? Uh, slide out, Annie. Oh, this is like going to the chair, except it'll be noisier. The trouble with you, Charlie, is it? Come on in, please. Huh? What are you taking that baby? Home? This where he lives. What's it to you, mister? Plenty. I'm a special agent of the FBI. Yeah. Mr. Jones, come on in to the light, please. Mrs. Jones. That's all three of them, Mr. Taylor. Fine. All right, Hamilton. You can take the baby into his mother. And I'll take you three downtown with me. I've got warrants here for your arrest. Charles Hamilton and Johnson and Fred Berry were tried and convicted in federal court on charges of impersonation. They were each sentenced to a three-year term in the penitentiary. Special agent Taylor located the baby's home because he noticed the mark of a local diaper service on each diaper. The service quickly supplied the name and address of this particular customer. But these arrests did not wipe out the baby black market. Each year legitimate agencies are forced to reject almost a million applications for adoption. The Todry swindlers who prey on those disappointed applicants are everywhere. And like other swindlers, it is long past time they were put out of business. Americans work together in wartime to help defeat our foreign enemies. Let our joint New Year's resolution be that in 1951 we will cooperate as vigilantly against the current common enemy, the American criminal. One last word to homeowners.  I own it free and clear. Why not take steps to realize that ambition while you are still young? Ask your Equitable Society representative to show you how the Assured Home Ownership Plan provides for paying off the mortgage years ahead of time. Or send a postcard, care of this station, to the Equitable Life Assurance Society of the United States. Next week we will dramatize another case from the files of the Federal Bureau of Investigation. File number 300. It's subject, a manhunt. It's titled, The Helpful Corpse. The incidents used in tonight's Equitable Life Assurance Society's broadcast are adapted from the files of the Federal Bureau of Investigation. However, all names used are fictitious, and any similarity thereof to the names of persons living or dead is accidental. Tonight, the music was composed and conducted by Fred Ricksteiner. The author was Jerry D. Lewis. Your narrator was William Woodson and special agent Taylor was played by Stacey Harris. Others in the cast were Betty Blythe, Charlotte, Patti Chapman, Colleen Collins, Bill Conrad, Ed Gargon, John Sheehan, and Tom Tully. This is your FBI is a Jerry Divine production. This is Larry Keating speaking for the Equitable Life Assurance Society of the United States and the Equitable Society's representative in your community. And inviting you to tune in again next week at this same time, when the Equitable Life Assurance Society will bring you another thrilling transcribe story from the files of the Federal Bureau of Investigation. The helpful corpse on This Is Your FBI. Now, a listening reminder. Stay tuned for the adventures of Ozzie and Harriet. There's fun for the whole family when Ozzie and Harriet come your way next. This program came to you from Hollywood. This is ABC, the American Broadcasting Company.


I'm Dominic Pailing, I'm a compere for this event which is Supercharge Growth with the right brand story. Meryn Rigley is going to be our first speaker, Meryn heads up our tech account, Meryn is a master storyteller. She's going to hand the baton on to Gareth Davis who will be our second speaker, Gareth heads up our digital team, Gareth will then pass on to Fabrice, Fabrice Etienne is the international marketing manager for Ripped Relevance. The last speaker will be Dara Nasa, Dara is the head of agency sales at Twitter. Technology businesses are generally in some way related to creating the technology which is fueling this explosion of new ways of communicating but actually they are often the most scared and conservative brands about adopting these new communication techniques. Getting cut through and getting the visibility that these businesses really desire in order to kind of take themselves to the next level and as the title of this event goes to Supercharge their business, visibility is core but visibility is only really going to be achieved if you can kind of create what I call meaningful engagements with your audience. My name is Fabrice Etienne, I'm the international marketing manager for Ripped Relevance. Facebook needs to be treated not just as an extension of your corporate website but really a mirror of who you are as a company. Here you've got a good example on some of the bugs there. You'll see our corporate news in terms of case study, CEO talking to a conference as well as sitting next to it, parties and things that we do in the office and who we are as a company. My name is Darren Astor, I head up agency sales at Twitter. The hashtag is what interests you most and actually a colleague of mine was speaking at a conference and he was speaking to someone afterwards and he was speaking to this senior professor at university and he says I use Twitter to connect with leading experts in autism in the world. That's what he did and he said there are 41 of us so basically there are 41 people he classifies as experts and they just discuss what they want to discuss around it. From social media the share of leads come from social media, over half from Facebook then it goes down to Twitter and then it goes down to LinkedIn. However in terms of the share of conversions, Twitter are leading that way in terms of conversions because we just try to be highly relevant and targeted there. So one of the questions I have about the always on, we're finding people just stopping so they should on weekends, stop, you know you've got a wife and family or kids and partners and what have you, we don't care if they don't want to tweet, we hope people do have a life and we're people actually pushing back, I'm wondering whether anybody else is seeing push back. If you do have Garrett's tone of voice that he'll be tweeting maybe professionally and personally and following people both professionally and personally and if people follow him because they're tech enthusiasts but see his tweets of a weekend when he's annoyed about public transport or a restaurant I think as I said before it brings a human element to him that he actually cares and he's using the platform genuinely rather than because he feels he ought to. That idea of someone at the head of an organisation saying we need to have a strategy which is managed centrally but implemented locally and then taking control but taking control in almost to give freedom to the markets to develop that voice is definitely the right strategy I think. The one thing I would say exactly from Garrett saying is that get your tone of voice sorted but just be there because if you're not there your customers will get either angry or they'll view it negatively and you've seen that time and time again. What we've definitely seen and I think particularly for small businesses trying to get cut through I think hashtags are fundamental in all of the communications particularly through a platform like Twitter because you need to get visibility quickly and the best way to do that is to jump on and use content and assets that people are already sharing because ultimately that already has a movement and people engaging around it around any hashtags and I don't know if Dara will say this but I think Twitter recently told me that one of the first things that people do when they log into Twitter regardless of the platform is to check out the trends and the hashtag trends so actually if you can kind of if you can see a hashtag that's trending that's relevant to your business and organisation particularly for a B2B one use it in your communications because that's going to get into people's feeds and people will check out that out and it's kind of a first very very easy and simple step to creating that visibility that you need to drive the engagement. If you want anyone to explain trends or Twitter to you get your man he's just nailed it and so that was really good so thank you.


What's everybody Jason for Jasper's case breaks calm? We're getting away 10 2019 NT first off the line football spots away in this 2016 optic football mega box break random teams number 10 the way this works guys is first We do the break randomized customer names and teams distribute the hits out remember no better in common shit But everything else will then at the end of the break will take all 32 customer names Randomize them and the top 10 at the 32 win a spot each and then T first off the line football break now We have to do one more plus about 10 spots straight up So we're still a little ways to go, but I will post up another one. We can get that rolling as well guys So good luck everybody. Here's the dice roller. Here's the customer names to mark down to Don and there's the teams Let's do the break first roll it four and a five nine times one two three four five Six that's what always happens time once you get paid seven and nine It's paid the big bucks. Oh, I'm injured Matthew down a Brian nine times One two three four five six seven eight nine Texan down the Detroit Lions This trout is a fish He is not human All right, you guys so stick to what you got right there quick little mega box Quick look glance at your teams. Oh my so so, but I mean he can always still bat, right? That should be in a DH Well, Tommy's fine. It could have been worse though, but He was gonna get taken on anyways. He's fine though It looked worse than what it really was it could have been much worse. That was what I'm trying to say Uh He got hit as as like, you know, the foe was already sliding through What could have happened was that he could have landed and then you know bray you just freaking just slams his cleat right into his leg You know then his leg gets like stuck, right? Kind of like in the in the dirt and then it just that could have been worse But he kind of was a little lucky that he was still coming down and the leg was already kind of there Alex Collins Little Relic Little Joey Bosa CJ Procise Kenneth Dixon Cody Kessler Alex Collins with shot Higgins Derrick Henry Eric Murray Tajah Sharp to Kobe Berset Wendell Smallwood Just all paper Alrighty guys, there you go little mega box Now let's switch scenes and give away some spots Top ten get in roll it four to one or one of four or five times one two three four and five Robert Rodrigo or sorry Riccardo. I should say sorry Riccardo Robert Don Robert Matthew Mitchell Don Don and Simon there you go top ten after five times Appreciate you guys another one. We'll be posted up soon number 11 jaspscasebergs.com


Hello everybody, welcome back to Boston. This is Dave Vellante and you're watching theCUBE's continuous coverage of AWS Reinforce 2022. We're here at the convention center in Boston where theCUBE got started in May of 2010. I'm really excited. Lena Smart is here. She's the Chief Information Security Officer at MongoDB Rocket Ship Company. We covered MongoDB World earlier this year, June down in New York. Lena, thanks for coming to theCUBE. Thank you for having me. You're very welcome. I enjoyed your keynote yesterday.  I mean, this is a big deal, right? This is the Cloud Security Conference, AWS, putting its mark in the sand back in 2019. Of course, a couple of years of virtual, now back in Boston. You talked in your keynote about security. I used to be an afterthought, used to be the responsibility of a small group of people. Used to be a bolt on. That's changed dramatically and that change has really accelerated through the pandemic. Just describe that change from your perspective. So when I started at MongoDB about three and a half years ago, we had a very strong security program, but it wasn't under one person. So I was their first CISO that they employed. And I brought together people who were already doing security and we employed people from outside the company as well. The person that I employed as my deputy is actually a third time returnee, I guess. So he's worked for MongoDB twice before. His name is Chris Sandilow and having someone of that stature in the company is really helpful to build the security culture that I wanted. That's why I really wanted Chris to come back. He's technically brilliant, but he also knew all the people who'd been there for a while. And having that person as a trusted second in command really, really helped me grow the team very quickly. I've already got a reputation as a strong female leader. He had a reputation as a strong technical leader. So as combined, it's like indestructible. We're a great team. Is your scope of responsibility, obviously you're protecting Mongo, how much of your role extends into the product? So we have a product security team that report into Sahir Azam, our Chief Product Officer. I think you even spoke to him. Yeah, he's amazing. He's awesome, isn't he? He's just fabulous. And so his team, they've got security experts on our product side who are really kind of the customer-facing. I'm also, to a certain extent, customer-facing, but the product folks are the absolute experts. They will listen to what our customers need, what they want, and together we can then work out and translate that. I'm also responsible for governance, risk, and compliance. So there's a large portion of our customers that give us input via that program too. So there's a lot of avenues to allow us to facilitate change in the security field. I think that's really important. We have to listen to what our customers want, but also internally, what our internal groups need as well to help them grow. I remember last year, re-invent, re-invent 21. I was watching a talk on security. It was the, I forget his name, it was the individual who was responsible for data center security. And one of the things he said was, you know, look, it's not, at the end of the day, the technology is important, but it's not the technology. It's how you apply the tools and the practices and the culture that you build in the organization that will ultimately determine how successful you are at decreasing the ROI for the bad guys. Let's put it that way. So talk about the challenges of building that culture, how you go about that and how you sustain that cultural aspect. So I think having the security champion program, so that's just, it's like one of my babies. That and helping underrepresented groups in MongoDB kind of get on in the tech world are both really important to me. And so the security champion program is purely voluntary. We have over a hundred members. And these are people, there's no bar to join. You don't have to be technical. If you're an executive assistant who wants to learn more about security, like my assistant does, you're more than welcome. Up to, we actually, people grade themselves when they join us. We give them a little tick box. Like five is, I walk on security water. One is, I can spell security, but I'd like to learn more. Mixing those groups together has been game-changing for us. We now have over a hundred people who volunteer at their time with their supervisor's permission. They help us with their phishing campaigns, testing AWS tool sets, testing things like queryable encryption. I mean, we have people who have such an in-depth knowledge in other areas of the business that I could never learn, no matter how much time I had. And so to have them, and we have people from product and security champions as well, and security, and legal, and HR, and every department is recognized. And I think almost every geographical location is also recognized. So just to have that scope and depth of people with long tenure in the company, technically brilliant, really want to understand how they can apply the cultural values that we live with each day to make our security programs stronger. As I say, that's been a game-changer for us. We use it as a feeder program. So we've had five people transfer from other departments into the security and GRC teams through the Champaigns program. Makes a lot of sense. You take somebody who walks on water and security, mix them with somebody who really doesn't know a lot about it, but wants to learn, and then can ask really basic questions. And then the experts can actually understand better how to communicate to that one-to-one level. It's absolutely true. My mom lives on her iPad. She worships her iPad. Unfortunately, she thinks everything on it is true.  It's just people telling stories. For me to try and get that over to, so she's a one and I might be a five, that's hard, that's really hard. And so that's what we're doing in the office as well. It's like, if you can explain to my mother how not everything on the internet is true, we're golden. My mom, Rester Sol, when she first got up, we got her a Macintosh. This is years and years and years ago. And we were trying to train her, I was over the phone. I said, mom, just grab the mouse. She's like, I don't like mice. There you go. I know, I know, Lena, what that sounds like. Years ago, it was early last decade. We started to think about, wow, security really has to become a board level item. And it really was in 2010, for certain companies, but really, and so I had the pleasure of interviewing Dr. Robert Gates, who was the defense secretary. We had this conversation and he sits on a number, or sat on a number of boards, probably still does, but he was adamant. Oh, absolutely, this is the criticality. Now it's totally changed, right? I mean, it's now a board level item, but how do you communicate to the C-suite, the board? How often do you do that? What do you recommend is the right regime? I know there's not any perfect, there's got to be situational, but how do you approach it? So I am extremely lucky. We have a very technical board. Our chairman of the board is Tom Killilay, you know, Amazon Alam, I mean, just genius. And he and the rest of the board, it's not like a normal board. Like I actually have the meeting on this coming Monday, so this weekend will be me reading as much stuff as I possibly can, trying to work out what questions they're going to ask me. And it's never a gotcha kind of thing. I've been at board meetings before where you almost feel personally attacked, and that's not a good thing, where at MongoDB, you can see they genuinely want us to grow and mature. And so I actually meet with our board four times a year, just for security. So we set up our own security meeting, just with board members who are specifically interested in security, which is all of them. And so this is actually off cadence, so I actually get their attention for at least an hour, once a quarter, which is almost unheard of. And we actually use the AWS memo format. People have a chance to comment and read prior to the meeting, so they know what we're going to talk about, and we know what their concerns are. And so you're not going in like, oh my gosh, what's going to happen for this hour? We come prepared, we have statistics, we can show them where we're growing, we can show them where we need more growth and maturity. And I think having that level of just development of programs, but also the ear of the board has helped me mature my role 10 times. And then also we have the chance to ask them, well, what are your other CSOs doing? You know, they're members of other boards. So I can say today, for example, you know, what's So-and-So doing at Datadog, or Tom Killilay, what's the CISO of Capital One doing? And they helped me make a lot of those connections as well. I mean, the CISO world is small, and me being a female in the world, with a Scottish accent, I'm probably more memorable than most. So it's like, oh yeah, that's that Irish girl. Yeah, she's saying, yeah, Scottish, thank you. But they remember me and I can use that.  You know, if you did an arc sip for the power industry, all right, right. You know, we can move on now. It's not that anymore, it's every single day. Yeah, of course Dave is Dave, it's a cherry, Dave spelled D-E-V. I spelled Dave differently, my Dave. But Lena, it sounds like you present a combination of metrics. So the board, you feel like that's appropriate to dig into the metrics, but also I'm presuming you're talking strategy, potentially, you know, gaps. Road maps, the whole nine yards. Where you need to find, what's the, you know, I look at the budget scenario. At the macro level, CIOs have told us they came into the year saying, hey, we're going to grow spending at the macro around 8%, 8.5%. That's dialed down a little bit post-Ukraine and the whole recession and Fed tightening. So now they're down maybe around 6%. So not dramatically lower, but still. And they tell us security is still the number one priority. That's been the case for many, many quarters and actually years. But you don't have an unlimited budget, right? It's not like, here's an open checkbook, Lena. So how does Mongo balance that with the other priorities in the organization?  What's the climate like now? Is it continuing on in 2022, despite some of the macro concerns? Is it maybe tapping the brakes? What's the general sentiment? We would never tap the brakes. I mean, this is something that's, so my other half works in the finance industry still. So we have interesting discussions when it comes to geopolitics and financial politics. And Dave, the chairman of the board all very technical people get that security is going to be taken advantage of if we're seen to be tapping the brakes.  We're not. That being said, you also have to be fiscally responsible. I'm Scottish, we're cheap, really frugal with money. And so I always tell my team, treat this money as if it's your own, as if it's my money. And so when we're buying tool sets, I want to make sure that I'm talking to the CISO or the CISO of the company that's supplying it and saying, are you giving me the really the best value? You know, how can we maybe even partner with you as a database platform? How could we partner with you ex company to, you know, maybe we'll give you credits on our platform. If you look to moving to us and then we could have a partnership. And I mean, that's how some of this stuff builds. And so I've been pretty good at doing that. I enjoy doing that. But then also just in terms of being fiscally responsible. Yeah, I get it. There's CISOs who have every tool that's out there because it's shiny and it's new. And they know the board is never going to say no. But at some point people will get wise to that and be like, I think we need a new CISO. So it's not like we're going to stop spending it. So we're going to get someone who actually knows how to budget and get us the best value for money. And so that's always been my view is we're always going to be financed. We're always going to be financed well. But I need to keep showing that value for money. And we do that every board meeting, every Monday when I meet with my boss. I mean, I report to the CFO, but I've got a dotted line to the CTO. So I'm one of the few people at this level that's got my feet in both camps. You know, budgets are talked at Dave's level. So, you know, it's really important that we get the spend right. And that value is essentially as I was kind of alluding to you before. It's decreasing the value equation for the hackers, for the adversary. Hopefully, yes. Right, who's, of course, they're increasingly sophisticated. I want to ask you about your relationship with AWS in this context. It feels like when I look around here, I think back to 2019, there was a lot of talk about the shared responsibility model. You know, AWS likes to educate people.  And then, oh, by the way, there's more than just, it's not just binary, right? There's other factors involved. The application access and identity and things like that, et cetera, et cetera. So that was all kind of cool. But I feel like the cloud is becoming the first line of defense for the CISO. But because of the shared responsibility model, CISO now, the second line of defense. Is that, does that change your role? Does it make it less complicated in a way maybe, you know, more complicated? Because you now got to get your DevSecOps team, the developers are now much more involved in security. How is that shifting, and specifically in the context of your relationship with AWS? It's honestly not been that much of a shift. I mean, these guys are very proactive when it comes to where we are from the security standpoint. They listen to their customers as much as we do. So when we sit down with them, when I meet with Steve Schmidt or CJ, or our account manager, it's not a conversation that's a surprise to me when I tell them this is what we need. They're like, yep, we're on that already. And so I think that relationship has been very proactive rather than reactive. And then in terms of MongoDB, as a tech company, security is always at the forefront. So it's not been a huge lift for me. It's really just been my time that I've taken to understand where DevSecOps is coming from and how far are we shifting left? Are we actually shifting right? Now it's like, get the balance right. You can't be too much to one side. But I think in terms of where we're teaching the developers, we're a company by developers for developers, so we get it. We understand where they're coming from and we try and be as proactive as AWS is. When you, obviously the SolarWinds hack was a major mile. I think security is always something in the headlines, but when you think of things like stuck to SNET, log 4J, obviously SolarWinds and the whole supply chain infiltration and the bill of materials. As I said before, the adversary is extremely capable and sophisticated and much more automated. It's always been automated attacks, but island hopping and infiltrating and self-forming malware and really sophisticated techniques. How are you thinking about that supply chain bill of materials from inside Mongo and ultimately externally for your customers? So you've picked on my third favorite topic to talk about. So I came from the power industry before, so I've got a lot of experience with critical infrastructure and that was really, I think, where a lot of the supply chain management rules and regulations came from. If you're building a turbine and the steel's coming from China, we would send people to China to make sure the steel we were buying was the steel we were using. And so that became the H-Bomb, the hardware bill of materials, bad name, but we remember where it stood for. And then fast forward, President Biden's executive order, S-Bombs front and center, Cloud First front and center, it's like, this is perfect. And so I actually moderated a panel earlier this year at Homeland Security Week in DC where we had Sneak CISA, so Dr. Alan Friedman from CISA and also Patrick Dwyer from OWASP. OWASP for the framework, CISA for the framework as well and just the general guidance and Sneak for the front end, that was where my head was going and MongoDB is the backend database. And what we've done is we've taken our work with Sneak and we now have a proof of concept for S-Bombs. And so I'm now trying to kind of package that if you like as a program and get the word out that S-Bombs shouldn't be something to be afraid of if you want to do business with the government you're going to have to create one. We're offering a secure repository to store that data. The government could have access to that repository and see that data. So there's one source of truth. And so I think S-Bombs is going to be really interesting. I know that some of my peers are like, oh, it's just another box to tick. And I think it's more than that. I definitely, there's something percolating in the back of my mind that this is going to be big and we're going to be able to use it to hopefully not stop things like another log for J. There's always going to be another log for J. We know that. We don't know everything, the unknown unknown. But at least if we're prepared to go find stuff quicker than we were than before log for J. I think having S-Bombs on hand, having that one source of truth, that one repository I think it's going to make it so much easier to find those things. Last question. What's the CISO's number one challenge? Either yours or the CISO generally?  Like, what do you pick tomorrow? And if you pick the wrong thing, what's the impact? So that's why I'm always networking and talking to my peers. And you know, we're sometimes like meerkats.  It's like, what do we talk about? But there's always something to talk about. And you just have to learn and keep learning. Last question, part B. As a hot technology company that's rising star, notwithstanding the tech lash and the stock market, Mongos growing wonderfully. Do you find it easier to attract talent? Like many CISOs will say, you know, lack of talent is my biggest challenge. Do you find that that's not the challenge for you? Not at all. I think on two fronts. One, we have the champions program. So we've got a whole internal ecosystem who love working there. So the minute one of my jobs goes on the board, they get first dibs at it. So they're already phoning their friends. So we've got, you know, there's ripple effects out from over a hundred people internally. You know, I think just having that, that's been a game changer. I was so looking forward to interviewing you, Lina. Thanks so much for coming on theCUBE. It was really great to have you. Thank you so much. You're really welcome. All right, keep it right there. This is Dave Vellante for theCUBE. We'll be right back at AWS Reinforce 22 right after this short break.