I would like to give the floor now or to introduce first story Alvaro Rodriguesa Rigo, Founder and Managing Director of IGNIA of Mexico. Also we have representatives from Brazil, Eduardo Enrique Acholi Campos, Governor of Fernambuco, the Minister of Development and Social Inclusion of Peru, Michelle Lies from Switzerland. And I would like to start by asking a favor from you, maybe you will find this funny, but I would like you to help me. Trust me, I am going to ask the people who wear glasses to take them off for a minute. Just one second please, do it all of you and of course things are different. Maybe you would be able to read or not, would you be able to go back to your room in the hotel without your glasses? So now you can put your glasses on again and I would ask you to look at Jordan, because Jordan has found the way of taking care of a group of people who need glasses, but they have done it at affordable prices. This is a product that we consider a given such as water and however glasses can make a big difference for a large number of people. Jordan is an entrepreneur and he is bringing market solutions to a group of people and we asked him to describe to Aurelian what he does and a social entrepreneur which have been the obstacles and the factors that have allowed him to reach El Salvador now. Thank you, Gabriela. It's a pleasure to address this esteemed audience and tell you a little bit about Vision Spring and the work that we do. Vision Spring works to provide affordable access to eyewear everywhere. It started in rural Mexico about 20 years ago. I founded the organization through an experience of meeting a seven-year-old boy. He was a seven-year-old boy from the school for the blind and in his life he thought he was blind, his parents thought he was blind, his whole community thought he was blind and when we took a look at him we recognized in fact that he wasn't blind but he just required an extremely strong pair of eyeglasses. I was a lucky person to put those glasses on that boy's face and at that moment both of our lives were transformed. He turned from a blind child to a sighted child and me for the first time in my life I really understood that my life had purpose and that I could make a fundamental and profound difference in other people's lives. Since that moment we've been working to spread that goodwill to many more people. After that moment I did some research and realized that there were 700 million people in the world who didn't have access to vision services or affordable glasses and that wasn't only affecting people as profoundly as this seven-year-old boy but there were hundreds of millions of people who were losing economic productivity. 45-year-old weavers, tailors, artisans, mechanics, barbers, people who earned their living with their eyes in their hands who could no longer work all because of a lack of a pair of glasses that I knew I could source in China for less than 50 cents and what a ridiculous state of affairs that was. School children who were falling out of school again not because of any lack of intelligence but just because they didn't have access to glasses. So we saw these issues and these problems and we set out to try to create solutions and we felt that solutions that were really essential were those that had economically viable business models behind them that there wasn't enough charity to support this kind of scale that needed to be enacted and so we set out to find economically viable business models that could scale through markets and through commercial markets. We've been working on it for 10 years, lots of challenges, the markets are deeply failed, the access is poor, the awareness of the issue is poor but we are proud to say that just this year in El Salvador we've identified a profitable and sustainable business model that are now, we're ripe for replication. I'll hold off there and I'll tell you more about it as the panel goes on but I want to get to our other panelists. ¿Cuáles fueron los obstáculos en ese caso? Which were the obstacles you found in the road up to the point where were the obstacles that you found in the road in that journey. Obstacles clearly, access to capital was a big obstacle. Not only access to capital but access to the right capital. It's very common for capital to be available to social entrepreneurs but it's often tied and so for instance we started in India and someone said well that's a wonderful program why don't you do that in Bangladesh rather than why don't you do that in India in the surrounding communities and scale. So a lot of times organizations that fund social entrepreneurs want to buy program but not necessarily build institutions so what's really essential for social enterprises is to have access to unrestricted capital just like in the capital markets a venture capitalist won't go to an entrepreneur and say I'll invest in your company, I believe in your business plan I believe in your team but you can only use my money to build the information technology infrastructure to your business. They give the entrepreneur the ability to spend the money how they see fit and what the highest purpose of that capital is so capital constraints is a big one access to the right type of capital in the right amount is a big one. Human capital is another huge obstacle it's very common particularly in the developing parts of the world that a person either has a business mindset or a non-profit mindset a social enterprise requires people who can think with their head and act with their heart and it's very hard to find that type of individual throughout many parts of the world and so human capital is a big constraint in finding or solving these problems. There's lots of other just technical challenges customs getting a product from China through a port in Bangladesh it took us 58 signatures from Bangladesh to Miami it took us nine months to get our first shipment in through Bangladesh and every country has a different customs infrastructure and regulations there's lots of regulations within countries there's some countries where you can't even buy reading glasses over the counter In America you can there's thousands of eye doctors but in many parts of Latin America you can't buy a ready-made reading glass and that locks out hundreds of thousands of millions of people from getting that simple essential product so regulations often get in the way I can go on but I think that's enough Yes Well Alvaro Very well Alvaro I think the call is for you to talk to us about the different levels of entrepreneurs and the different phases of development and also different ways or systems or forms of looking in this when we're talking about capital What do you say when you have to support someone like Jordan or Jordan who is truly representing a whole set of entrepreneurs here What do you say in response? Well yes Jordan is an example of a certain to a certain extent and the tower of people that we're experiencing in the social sector We have projects such as Vision Spring with a first-rate entrepreneur like Jordan who has tremendous experience in the business world and as he says with a tremendous heart but we're also hearing from him as well that it's hard, he's hard-pressed to find capital so therefore what's happening where's the disconnect where you can't find capital with the courage to invest in a project such as Jordan that of course has risks undoubtedly undoubtedly there are many question marks that have to be resolved but if they are resolved if they are overcome a project such as Jordan's becomes an example an example where many other entrepreneurs can say there's a great example he said there are 700,000 people who don't have access to quality eyeglasses 700 million people that's a huge, huge market why is there such a huge market and Jordan has the opportunity there and you're not getting it regulation, risk, perception of risk return in Latin America what has been your experience with that undoubtedly the option of potential for return is certainly there clearly the capital market nonetheless is not seeing that ROI it's perceived to be extremely high risk one unfortunate impact or side effect that we've had of the financial crisis of 2008-2009 is that we have had a movement toward a much less risk tolerant world which is a contradiction it's the opposite of what we need we need innovation we need new ways of doing things and for those innovations we need capital that has risk tolerance to but that's because all of the models are not proven yes that's true, of course but I mean the vast minority are proven but then what else are we doing here I mean why are we here if we want to have social innovation if we want to have truly new models to be able to resolve long-standing problems I mean obviously the long-standing models haven't worked so that is why we need to I mean taking risk doesn't mean being irresponsible it means that we need to in a responsible fashion we need to invest in projects that have a chance a small chance of changing the world it will be interesting to see whether people like you can serve to evangelize the investors that are a little bit old school in terms of their thinking we'll go back to the topic of capital and I ask whether the others have some other thoughts on this topic of capital as well let me share that minister Triveli and I traveled across parts of Peru to Capachica, Pono and of course Cusco to hear about the projects that the minister is creating and launching with a tremendous amount of impact and I was truly impressed by what you're doing here Madam Minister but also Carolina I would ask you to take a slightly different tack in our discussion here what can a government do what can any government do to help a social entrepreneur like Jordan I think that the role of government and the public sector in general in how we grapple and address social innovation is two tiered one is the promotional role if we have a problem of risk assessment or a clear assessment of a return on social investment I think then there's much that the government can do to make those risks visible and to share some of those risks in some cases particularly to jumpstart programs not for implementation but certainly to encourage this initial investment that a lot of social innovations require to be able to make that first leap forward there's also a possibility of human capital but also to make these projects more visible and make the environment more conducive for innovation but that's perhaps the most traditional role of government but not necessarily the most important one I believe that governments that states have tremendous potential for supporting social innovators with two things first of all as consumers state governments tend to be poor innovators the public sector is slow to adapt to new solutions and slow to innovate but we know very clearly what the problems are that we need to resolve particularly in the social arena and that is where the solutions that innovators come that's where they this needs to be an input for the public sector now that in turn requires innovation because a lot of the innovation particularly market innovations are conceived in the private environment and not within the scope of public policy but when a social innovation is adopted as part of a public policy it acquires a scale that makes things viable that in another context would not be viable so therefore as I think government as a consumer as a user of innovation to grapple with the social issues that we encounter every day is one of the opportunities for generating a much broader market for social innovators but also to ensure that they can have the necessary scale for rollout they can also encourage new innovators Marcelo Brazil is a worldwide recognized leader across the region when we're talking about social innovators and social innovation how do you see this relationship between government and social entrepreneur what have you learned about that relationship so far I think it's always a relationship where of mutual dependency in the sense that you perhaps you don't have the markets the market cannot find by itself the necessary return and when you're looking for social return you have to have some sort of mechanism social targets what I from before I went to the government Jatul Vargas Foundation we designed programs for the states and for the municipality at very low cost reaching millions of people using the infrastructure set by the state like Bolsa Familia so by like three months you could reach one million people at a very very low cost why the infrastructure was already there the challenge is how to allow the private sector to use this infrastructure because the state the municipalities in Brazil was real they could use that so I think there is really a great opportunity to give big jumps to reach the poorest of the poor because in all over Latin America you have conditional cash transfers you know where the poor are you know who they are you have their address you have a card you have everything you need to use a good idea you have to have of course a good idea a good business model but I think the infrastructure is there in a way that three, four, five years ago it was not then should we understand that I asked Carolina and Marcelo to pipe in on this should we understand therefore that governments are interested in having social entrepreneurs succeed is that a fact absolutely as I was saying in general governments I mean we are not good innovators and so therefore there is no better innovation than one that has been proven by the private sector and going back to what Marcelo has just said and if you remember we met a group of ladies in Costco who had received funding through conditioned monetary transfers cash transfers and they had subsequently then found themselves in the innovative market and they found a series of institutions that have designed procedures institutions so that they can then move into the private sector as economic players and work with them in terms of having credit and access to loans so using the public sector to provide a certain economy of scale to these individuals is vital is vital it doesn't mean that they are going to rise out of poverty but it does give them tools which is competitive and allows them to take it place and generate a market generated response in terms of the products that are needed and demanded by a certain population on the topic of whether governments are interested in their the presence of social innovators I think that is an interesting question that we need to look at a little more closely if I am sitting in office and I look at Jordan's project I have two choices I can say yes there is a need why don't we go out and donate and just give away eyeglasses what is going to happen I'll probably get a whole lot more votes I'll probably get a whole lot of applause that's one option the other option is to say what do I need to do what are the regulations so that Jordan's business model can be successful what do I have to do to create the incentives so that capital will fund a social undertaking such as Jordan's so from my perspective we should go down the second path we need to see how we can create an environment so a social undertaking such as Jordan's can be successful and that it can last over time it should be an economy of scale but that's not going to get me a lot of applause that is not going to get me a lot of votes in the short term and so therefore I think undoubtedly that we need politicians with a lot of courage to be able to take the path which is not the obvious one the obvious one is the first option is to go out and give away glasses so I think there has to be a much more in-depth analysis as to what the incentives of the government are so that these social innovators and entrepreneurs can exist and I would hope and I would pray that there could be an understanding that with social innovation and that creating an environment for Jordan to succeed will lead to a much more equitable world with many successful social entrepreneurs who can satisfy the enormous needs that are out there yes Marcelo of doing business of doing social business how hard it is to open a social business to close one so to improve the regulation we really need to know how to do it and that's a practical question I think the way you find as you go along the way but I wouldn't discard of course the Brazilian government so I have to see from my side but I think it's very hard in the private sector to have a scale for example both of a million you spend 0.5% of GDP reach 45 million people that stuff you have to have a private sector once you sunk that cost how can it you know that's I think it's the challenge because you cannot compete with that no one can compete has this delivery possibility so and I believe very much in terms of competition political competition across different sectors states one state do innovation incentive to talk with the private sector to learn how to do it because you know want to be you know want to be the president or you know so there is competition in a way you know so I think it's I wouldn't discard what I would like to have is a race you know everyone running towards the same objective which is eradicate poverty Carolina let me just give Michelle the floor for just a moment I would ask for your vision on this as well first of all let me note my admiration for the way that Jordan has described what social entrepreneurship is I think that a lot of this I get to be a little envious in fact I can see that there is enthusiasm and commitment here not just a business plan but in any case I think the way that the private sector perceives these types of initiatives if you will allow me a certain approach to this this allows for the creation of the middle class of the future so it's not that we need to motivate people to do this it's sort of a natural impulse to reach out to these people who don't have the means today and if we can reach out to the middle class of the future they can rise to that position I don't have a solution an immediate solution to how the private sector can help this magnificent initiative what I can say is that around the globe and that there are insurance policies and I say this not just because it's my area of business but that covers the cost of glasses and I mean I do like this dichotomy of trying to figure out whether I should have micro insurance policies or whether I hand out glasses I personally am convinced that even if the second path is much more complicated I think it is a more efficient path to reach this move to help move these people forward into a middle class that does not require social assistance and last but not least it's also a phenomenal way of giving this middle class of the future an idea of insurance that is much more favorable than what we have in more mature economies and again I'm from the insurance background so that's why I keep talking about that let me remind you that I will open up to questions but let me go back to and then Carolina and you're making me think about insurance companies and reinsurance companies and underwriting firms and they're looking at micro finance differently now and what is the vision and when did you begin to change your vision when you're looking at these populations that are not being served this idea once again is a vision that is an important step to make a more stable world a richer world and therefore a more promising world for all generations is perhaps more important for Latin America than for Asia because of the youth of Latin American democracy but in any case for what is truly a matter of passion in our industry is creating products that may be simple to sell even though the technology behind them if there is an industry that needs to make an effort in this area it's the insurance business we now not make all of the actuaries and actuator tables in the world happy of course not but we need something simple straightforward that to me is a scenic one of how we can win over this generation of the future people who need glasses people who need other things and I think that in this regard we as an industry, as an insurance industry there's much more that we can do and as an underwriter we can support our insurance customers much more effectively I think it's a very interesting intellectual game Carolina yes let me go back to this topic of votes and the political economy rather than the topic of the private sector participation in these sectors like one of the major concerns that we all have in social policy is how long we'll have sufficient resources to be able to hand out glasses or whatever good it may be the only way to be able to ensure the sustainability of an intervention is that it comes from a viable business that has an entrepreneur behind it that makes money with that intervention because otherwise in the next crisis in the next change of administration there will be a belt tightening measure and we'll lose that and you'll end up losing more votes than you gain when you started the program when your role is to use the information and the resources of the state and knowing where people are who need X, Y or Z we can certainly make this information or the healthcare sector information as to who needs glasses or who needs a conditional cash transfer and so forth it would probably facilitate the arrival of an entrepreneur such as Jordan to be able to provide that service but it would also provide sustainability to the capacities and the capabilities of individuals to learn to be trained and to go to school and so forth so I think the sustainability of these programs is also an underlying concept an underlying component of what we need to do as states in our social policy in caring for the needs of the most vulnerable and most impoverished persons in our societies and that's why the role of the private sector in sustainable business is vital to be able to grapple with these needs because it doesn't matter what happens with public policy, they will continue to be served. You make me think of George and the eye glasses and in the case of George and that this was a life-changing experience also for the people who received it but for the person who received these glasses but what happens if this person lives in an area that is far away from everything and they have problem in receiving food stuff for example so this would be a solution that goes halfway so we are going to talk here about a comprehensive vision which is very necessary when we are talking here about sustainable social solutions and I wanted to introduce someone who you are going to see on the screen in a second, he is Walter and he is a social entrepreneur and he received the award last year and if he received the award from Telefonica and he lives in Paramis actually he is a leader of the community and he lives close to another village called Capa Chica this village has 12,000 inhabitants and he organized the communities this is the interesting point he organized several communities around Titicaca Lake he organized five communities and on the basis of his experience with French tourists in this case he convinced his community that they had to offer tourist services he invited these people to live with them and to work in the fields and for example to prepare food stuff like quinoa and now he is planning his communities to use internet to open a page in Facebook and through Facebook to attract and communicate with European tourists who love to come to the Titicaca Lake and live with these communities Walter does not have the technical knowledge that Jordan has but he is a social entrepreneur he also needs an ecosystem and that is why it is so important to think of these other individuals you have also mentioned the interesting thing is that he is not waiting for the government he is a social entrepreneur he is using technology and he is changing the mindset of his communities I would like to understand how a government how a capitalist and how a product that can be used by this kind of entrepreneurs and also for Walter as a social entrepreneur can make a difference and can also scale up a project of tourism like this one there are families that had left and now they are going back to the region from Arequipa for example they are making a new start there are different ways of supporting this kind of entrepreneur the Peruvian government has given support to many such experiences of tourism not by giving them individual resources or offering them venture capital but by allowing them for example to visit other tourism experience of the sort so that they can benefit from mutual experiences and they see new ways of offering services however one of the big challenges that many social entrepreneurs face when they have this kind of tourism in rural communities traditional indigenous communities in Peru when they invite tourists to live with them is that in their own communities they lack water and sanitation and the government does not participate directly in their enterprises but they can help them by improving sanitary conditions in their communities because otherwise sooner or later these kind of experiences are going to collapse therefore these are very tasks and what we need in this case is a combination of programs that somehow make up the puzzle so that these social entrepreneurs not only make money but also they are able to teach others and to become an example for neighboring communities also with his whole environment to make it conducive and productive I think it's a very very I think that's the tough one for the private sector and also how you attack a holistic approach that's very hard also from the private sector because you want to explore certain like glasses and things like that so you have to have an integral approach to the problem and in my view I had an experience of evaluating many microcredit experience here in Peru, Mexico, Nicaragua I was doing an evaluation in Brazil in my country a big program and for my surprise the most interesting one was this one that was there in front of me I knew for 10 years so I think that perhaps Jordan should provide glasses for us as well you know I think we say we are in the you know we are in the knowledge era era do conhecimento I believe that we need to enter in the era of recognition to recognize the success of people the public sector and how is it the interface between them you have the scale you have the innovation how you combine that you have like a snake with wings you have to have a different type of animal you are not going to find solution in one or the other I think the best solution especially in Latin America you have big governments we pay taxes for that you are already paying for that so you might as well take advantage but how you combine the private sector ingenuity you know creativity how to combine that I think this is the challenge how to do it to Michel how to do it to Michel yes I believe that there is something that the private sector can do maybe this will not apply directly to Jonas experience but behind all these initiatives of social enterprises the worst thing that can happen is a destructive event and this we see in agriculture for example and also in some urban areas when there is some destructive event that ruins the work of 10 years for example an earthquake, a drought a flood etc therefore I believe that one of the aspects on which the private sector can intervene is to protect these people from these kind of disruptions from what we call volatility there is nothing worse with regard to these good initiatives to have an act of God and a natural event that destroys the work of many years just because nature decided it many things can be done in this regard and I believe that governments can add in their budgetary measures some kind of insurance because it is possible to ensure these kind of enterprises and to ensure against act of God also in some cases in Latin America we have seen some significant losses and many times the victims the first fixes are those that are supported by these kind of social initiatives well Alvaro is going to give his advice in this regard and then we will have a questions and answers session you mentioned the case of a social entrepreneur that's the case you presented and we must not forget that in any social innovation the entrepreneurs is at the center we can see things from our perspective and think that we have to create for example experiential tourism but we must not forget that in any successful project of a social nature at the center is the entrepreneur so we have to start asking ourselves how we can create a more conducive environment so that these entrepreneurs can develop innovation will be born from them but we have to provide them with the necessary infrastructure and elements so are you thinking of the government or you are thinking of doing it among all of us well all of us together yes that's the answer we can't think that the government is going to solve everything or the private sector can do it this is an error there is no cooperation among all so that we can put in place all the elements so that these social entrepreneurs are successful and we can take many examples of a social enterprise that have succeeded and in the end of the day it happened because at the core there was a social entrepreneur that have the quality to push forward these kind of projects they are the ones that make a difference people want to ask questions now so please use the microphone first of all I'm going to give the floor to the ladies please state your name and ask your questions very briefly not comments please just questions I have been very interested by the concern of the minister regarding scale because I'm Brazilian and Brazil is such a huge country but I was wondering when we are thinking of scaling or giving scale to one enterprise or one solution like was the case with the eye glasses or greater access to insurance policies maybe we should have many different social solutions at a micro level along the line of what Alvaro said to a certain extent for example creating a group or a system but what is your specific question my question is is it possible to think of scaling not one solution but social enterprises in a country because it may be the case of a child like the one that was described or another enterprise is to have we are looking for social returns and in the long run that's what we all want so we would have some sort of system of social everyone agrees that's on social targets like if a kid learns in school that's a social benefit that will last for his whole life so I think we have to think in terms of systemic approach where you start to measure for example in Rio every two months every kid do an exam math, science Portuguese so you can measure improvements but I think taking his point I believe very much in reward for social returns the problem is that if you have a tragedy the school gets flood as so often happens you have to have insurance it's not easy but I think we have to have a system that looks for social return and I think that's a role of the government I mean not a role I think it has to be a joint to take your point a joint construction but in the end of the day you have to have everyone there and the government is the one who can give scale to this thing and I think places like this the World Economic Forum is the place where you can diffuse this technology worldwide or to many countries let me just give I'm going to ask I'm going to allow I don't know why I'm speaking English I'm going to allow two questions and then go back to the panelist Alberto Franco I'm a social entrepreneur from Mexico this question is addressed to Carolina we were talking about two different paths of votes or another path which will be the right one but I think that there's something in between for example our government that opens a contest for social enterprises and so what can you tell us about this plan you have and how can you be transparent and have people participate with ideas but that the people know from the beginning how these funds are going to be invested one more question please good evening one of the main problems of the world in order to ensure sustainability continue with successful social practices programs that leave aside party policies I believe that the government has to follow these ecosystems to a certain extent is that your question yes so I mean how to support with resources how can you face these problems but what I did yesterday in the social innovation summit was that in the case of Peru that does not have a fund either private or public but small funds to support social enterprises mostly from international donors is that it is necessary to create a platform between the public and the private sector and join efforts with a body like the IDB that has expertise in order to create a mechanism to find solutions not one by one as the previous question was asking but by creating a platform that gives an answer to social issues that are faced in any country and this process has to be open and transparent and thus it will be able to do many innovations but the ones that win are not only the ones that obtain resources from these funds but also those that participate because those that do not win still get an idea about innovation and can benefit from mechanisms from which they can get support so I believe that the government has to join the private sector because the expertise is very different in every case and the need to apply certain social policies and also the need to sustain investments and also the expertise on innovation and the profitability of the businesses in the private sector have to be brought together both players have to be linked otherwise the innovations will be very private and will have very little scale and will not reach their full potential or otherwise the innovations will not be sustainable because they will always be subject to a political will or the existence of public resources therefore if we combine both sectors we will have the possibility of giving the full potential reaching the full potential of these opportunities Jordan you had a comment in this regard so one more question because we are out of time comment on scale as well as the question about having multiple interventions rather than just verticalizing every intervention in terms of scale certainly that is the objective of any social enterprise because we are measured by how much impact we have and unless we have scale we are not going to have the type of impact that we are all setting out to have however I think there is a little bit too much pressure to scale too quickly and a lot of social enterprises get into a situation because donors and others are measuring their impact and they are forcing them to scale they often scale business models that are immature and as you scale an immature business model you are digging yourself deeper and deeper into a hole so scale is a good thing but only once you have really developed a business model that truly deserves to be scaled and can as it scale gain power and not lose power so that is just one comment on scale the question of whether interventions are having a bunch of interventions in this world unfortunately there is a lot of great innovations there is microinsurance there is eyeglasses there is clean water filters there is cook stoves and on and on and treadle pumps part of the problem is the distribution of all of those things so you can keep creating wonderful interventions that can make a huge difference in the lives of the poor but unless you can get those products to the people who need it it is really difficult for not I live in New York City and I liken it to the Lincoln Tunnel everyone tries to get to New York City through a two lane Lincoln Tunnel and I am in the eyeglass car and someone else is in the cook stove car and on and on and really what we need the government to come in is make it a 14 lane tunnel rather than help my intervention specifically get through so the government really has to help with infrastructure and distribution to enable a whole host of things to reach the populations that we are all trying to reach one final question all the way to the rear and then there will be time perhaps during the coffee break I would like to wrap up with the final come up with one final question thank you Alejandro Villanoia from the Levisa Foundation in Mexico I wanted to ask when you talk about unleashing about reaching out to millions about what is the role of the media in this and whether we need to identify entrepreneurs or can people just be inspired to participate in this ecosystem I think the is the question for you or for is that for me for me very well Jordan do you want to answer the final question about entrepreneurs first and then I'll wrap up because I'm not a social entrepreneur but I do work in the media verify the question I want to make sure you understand it could you ask that question again are entrepreneurs basically what you're saying are social entrepreneurs born or made that's the question how to inspire people well one thing that I would say someone asked me an interesting question when I was in Mexico I was one of a dozen students on that trip and they asked me well why did you continue that path of the other folks on that trip went and opened up private practices in New York and Boston and so forth and a lot of it had to do with having a prepared heart and being open to an experience like that I personally was a Mountaineer and I did a lot of work I spent a lot of time in vast wilderness areas and in the first half of my life the environments that I inhabited if you will were telling me that I was dust in the wind that I really had no purpose and had a very nihilistic approach or outlook to life and then I came across this boy and he showed me for the first time that I actually did matter and that was a really striking moment but it wouldn't have struck me as powerfully if I wasn't prepared for that moment if I wasn't kind of looking for purpose if I wasn't hungry to try to figure out what my role was in this greater world so I think kind of having a prepared heart and mind is really a critical component another critical component is to push yourself I was born in the suburb of New York what was I doing in rural Mexico and so to push yourself to experience things that you normally wouldn't experience in your life because one never knows what direction it might lead you to and what time it might take very well we've been told there is time for a final comment proliferating social innovation I believe that we in the media have to tell these stories and many media I mean we're a pan regional media we have different initiatives that we have we have inside Africa CNN heroes just to mention a couple CNN and CNN in action but we also have to talk about what the small scale entrepreneurs are doing at the large scale ones and not just the ministers or the great CEOs of companies but also those that are working directly and operationally with the individuals who are benefitting I'm convinced that we need to help these individuals to talk more about their incredible platforms and take note of the things that are being done because it is important for us to I mean the way that we disseminate their effort is also important and social networks are also tremendous today for these purposes and we as a media and the social networks as well they should have their own media based ecosystem that they can work in but sometimes we have to teach them how to work with a local radio station in Tel Aviv for example at an event at ECLAG an entrepreneur from ECLAG asked me how to get to in contact with Tel Aviv and asked me for the formula for that but in any case there are many different types of circles and that expand as they grow the last point is proliferating in this context American social innovation one brief thought one brief sentence from each of you how do we do that how do we expand I think that undoubtedly we all have an inspiration to do good I think there is a generational paradigm shift young entrepreneurs are seeing that having a purpose is a tremendous opportunity and perhaps what I would recommend to young entrepreneurs here in this room and those who will be watching this show is just think about all those quality products and services that you use in your daily lives and see whether people in low income sectors have those products and services and if they don't there's a great opportunity for business and for impact two things first how we I think communication is essential so we have not only a Jordan effect to propagate that example I think this is no evaluations I did what there is this endosyncratic thing which is that guy starts everything and that's very hard to replicate so you may try to communicate that and so this is the how you inspire people I think this is a key thing and that's that's the human side that's very hard and the second is the name of the Peruvian program I think that's a task for everyone and just to comment her question what I find really hard in the electoral market is when we are talking about children children do not vote so it's really hard to get politicians to work for children for the future that I find hard to do so I think social targets I think this is one way to try to have longer horizon not to be on the next election but to have long term the long run perspective thank you Jordan yes it took us 10 years to reach our first million customers it will take us 2 years to reach our second million customers and that all sounds wonderful but remember there are 700 million people who need glasses so we haven't even made a tiny dent in the overall problem and so and me personally I'm moving away from just building the institution of a small social enterprise and really saying how can we engage the business community how can we engage governments in order to scale to make a true purposeful dent in this overall problem we need a three legged stool we need civil society social entrepreneurs but more importantly in order for us business community to engage with us we need the governments to engage with us and that's true for all social enterprises as they move from small kind of pilot programs to those that can affect massive change and impact thank you Carolina I would build on the basis of what Jordan has said innovators, social entrepreneurs there are many and there will be many more they don't need decisive decisive action to continue to do what they do the question then is how do we ensure that we can replicate these individual actions or the small scale actions and can reach out to millions and millions of people and that requires that tie in between innovators and the public sector the innovators exist the problems have been identified what we need to do is move forward jointly so that these innovations translate into well being not well being overnight or one shot opportunities but something that is sustainable for the entrepreneur, for government and for the population that provides continuous well being Michelle a few final thoughts I think the young generations of today and tomorrow when they look at this vision 30 years ago will be asking why are you talking about social entrepreneurs they're just entrepreneurs and I guess the point is that we need to recognize that entrepreneurs come in many different flavors they all take risks but they are the ones who are preparing the future and laying the foundation for the future of this planet and I think that in the future the word social will disappear from this task and that it will be an excellent that would be an excellent signal thank you very much for this very worthwhile rich exchange of experiences and discussions I hope that this will be a second of many more opportunities like this in the future thank you very much for being with us


What's up, everybody? I'm EvilRabbit and we are here on Forza Motorsports 7 given taken by the intro clip of this car We heard today take a look at basically real life two game Race car here on Forza Motorsports 7. So if you guys know I do follow the Rolex series and the Endurance racing series and stuff like that and I do enjoy Endurance driving racing as well as drifting. Oh get a little squirrely So today we are showcasing This rebel rocks Camaro Here on Forza Motorsports 7 if you guys don't know check this car out This team is a very awesome team to be running in Endurance races and stuff like that This is actually the 2016 SS car the version the car is actually an SS But it has a ZL one from bumper and something that which there is a ZL one paint version available as well I'm not gonna take credit for this paint at all. It was actually done by a buddy of mine Charles So you guys have seen on the channel. He was one of the drivers in the endurance race He's a friend of mine as well as a co-worker So he made the paint for this rebel rock Camaro as well as the tune that I am rocking today I will leave all his gamer tag and everything down in the description box below if you guys want to download it yourself The newest version is rebel rock one But wanted to do a bit of a showcase of this car here today. We do a little grip racing here at Daytona Probably go to Laguna Seca as well as you know, we're gonna try and get this thing sideways Because this is me we're talking about you know, we're gonna try and get this thing sideways as well I am running it on H pattern which I believe the actual car has paddles So But like I said, I can't take credit for this car paint at all I believe all the information down below so you guys can download it for yourself if you want this car is not in the game and It's actually not in any games and my buddy Charles is a big Corvette Chevy guy He owns a you know C5 Corvette that he races and autocross and stuff like that. You guys also know I love Chevy as well with my ESda vet and everything like that as well as BMW but This is definitely kind of cool to have this car in the game I know these guys follow me Follow me on Instagram as well as I follow them in the racing series and their Instagram as well I will leave their Instagram tag down below in the description box as well if you guys want to follow them it's a really cool race team and They're doing big things with this car and you know the livery. It's a simple style livery, but it looks really great and my buddy Charles did a banger job of Bringing this car to life here for some more sports seven Squirrely, but we're good. So it's definitely crazy to see this in the game because you know I follow it in real life. I see all the pictures of it on Instagram and it's an amazing looking car and You know, this is the closest I'm ever gonna get to get a chance to drive this actual Rebel Camaro, so this is my way of getting a chance to actually Rip it here on the track because you know, I will never probably get the chance to actually ever be in one of these cars So it's definitely fun. That's what you know motor sports and everything does For a lot of people especially forza and something that gives the people the chance to do things that May never get a chance to actually do and enjoy it as much as the real drivers and drifters and racers do On a day-to-day basis So we're gonna finish this lap up here probably switched up and of course we're gonna get this thing sideways We're gonna try drifting a race car Why not cuz you all know that stuff one of the big things I do so we're gonna go try and go from grip to drift in This car we're not gonna modify it We're gonna go on the tune that he has and see how it does So we're gonna switch up tracks here, and I will see you guys once I switch tracks So we are gonna grid into Laguna Seca. We're gonna run two hot laps Well one start-up lap one hot lap and then of course we're gonna get sideways for the last lap of the three So we're just gonna go right into it So this car when we try to drift is gonna be difficult because it's not race tires and it's got a lot down for us But I'm up for the challenge. We are gonna go for it Hey, how it starts being a weird year So the tune he's got on here does feel really good and It's just a basic tune. It's pretty versatile for Most tracks I found that it's Pretty grippy and it's a pretty quick. Oh pretty quick tune so the reason that he didn't do it on the SS and we were talking about it was because It is the closest to replicate Power-to-weight ratio the real car So the purpose of this was to mimic the car as much as close to real life as possible as we could here 7 so for power-to-weight ratio and stuff like that using the 16 SS Was Squirrely was the best option for the deal. There is a pain scheme for the ZL1 In the game, but of course the ZL1 has a lot more power. Why is that so bouncy? Well bouncy bouncy, but we're good Feather off throttle there didn't want to over Overstep my throttle get a little little skating It's got some decent turn in the tires are not fully warm yet. Well, there we go Probably took that turn a little bit more cautious than we needed to So if you guys like racing it you guys like basically the endurance race series of weather tech series and stuff like that If you guys check out this tune and this paint scheme, I will leave like I said, I will leave his gamer tag and everything in The description box below So you guys can go download this yourself if you guys want it's definitely a car that you will not see in the game otherwise because Well, he is the first one to make this livery possible in the game for this specific race car So it's definitely a cool thing to have it in there and be like basically one-off paint so far So like I said, I will leave his just in the description box below if you guys want to download this everything yourself and give it a shot and I'm pretty sure the rubber rock guys would appreciate the Support of their car here on force more sports 7 as well as in real life Like I said, I will leave their Instagram and everything down in the description box below if you guys want to give them a follow I'm sure they would appreciate support As well as follow me on Instagram and Twitter off you are not already following me as well I would appreciate the support. We got pretty squirreling on that Corsair and Tap the like button if you like it and subscribe if you're not a subscriber I do appreciate all the support and all you guys come back to the videos Well, I guess that just means it's time to go sideways So we're just gonna go sideways now. It doesn't have drift suspension. So I gotta be very careful about my angle All this is gonna be interesting Kind of race car drift while we're about to find out Sure, the rubber rock guys would not enjoy me doing this in their real car quick flip throttle so used to cars with Not so grippy tires and race suspension, but we're gonna make the best of this right now. Oh No, I mean we can try And do as much as we can lack there of angle little clutch kick to save ourselves We're not doing it too bad. We could be doing a whole lot worse that is for sure But this tune is definitely not meant to drift but uh We are making it the best we can So Make sure you guys tap that like button subscribe to appreciate us. We're doing tires director car. Oh, I don't want to wreck their car Whoa Recker wreck this car right in front of them. I feel like they'd be a little bit mad Big thank you for letting them, you know for them let me borrow this car What a big thank you to my body for making this amazing paint scheme And bringing it the force of more sports seven I didn't think we were gonna be able to hold that and clutch kick that out though. Oh God, I remember fours of drifting when there was no drift suspension Angle or lack thereof was a big thing. So as always, I like thank you guys for coming back and watching Don't die. I'm you rabbit. I'll see you guys next time Okay, just a tap. Sorry guys


What's up guys welcome to SPM bars my good name is Miski Thinge it's a different kind of interview because we are here to ask for your support but before I tell you what support we are asking for make sure you subscribe but right about now next to me I am seated next to Kavin Omondi and Kavin Omondi needs your support because there has been an unfortunate situation that has happened in his life and he is going to be telling us more about that so that you can come through for him and for his family. Hi Kavin. Hi Kavin. I'm good thank you I want to ask you how it is that you are here and what has happened Thank you so much for taking care of my teaching and trying to manage. Imagine CCS which was conducted successfully and the kids were able to remove the kids but the pressure did not go down so then they immediately took her to ICU where she spent a week and died yes so the reason why we are still here is that the bill is too huge we are 2.5 million which we are unable to raise as of now we managed to do some fundraising on Friday where we managed to get 700,000 so we are still short with 1.8 million so we are looking at maybe well-wishers people who can come and stand with my family so that I am able to take my kids home yes I'm so sorry about that you know Kavin about that unfortunate situation but I can see you're going on strong and I'm sure so many people are going to come through for you because now I just want to know how are the kids doing? The kids are doing well because they were discharged on Friday that is Friday last week but now since we do not have the funds that's why we are still here so as soon as we are able to get the funds then we'll be able to go home yes and the mother is also still lying at the mug we can't go bury her because the bill is still pending she left us with a bill of 1.2 3.7 million which we are unable to raise but maybe we're looking forward to people coming in to support us and stand with us so that we are able to take the kids home they are doing well as you can see they are they have started feeding on the bottle feeders so hopefully they will be able to go and become adults yes so does that mean you know that because the children were discharged last week does it mean the more you guys stay here the more the bill is piling and how what is happening definitely this is a play I mean somebody's business so when they are hosting us here it means the bills will keep on I mean increasing because there are bed charges and maybe if the doctors need to see them the bills will continue to rise so that's why if we were if we could be able to raise that money then we we should have maybe they should be discharged as soon as possible so that the bill does not continue to rise yes all right so maybe you can just tell us I think you've mentioned how much you've already managed to raise yeah what you do like to tell the people who are watching this today in regards to the support that you'd like yeah I want to ask anybody who is watching us live or from wherever they are so that they can come and support us and so that we can take our children home we really pray that we are able to get that money so that we can also go bury their mom back at home in homer bay so I really want to plead with everybody from every part of the world so that they come and stand with our family so that we are able to go I mean say I mean give their mother a better send off and also take care of these young kids yes because actually the bigger burden and what I'm looking at is even after we have buried their mother even after we have taken them home they will need some care and now since I'm alone and I will be taking care of them I really need that support so I pray that people will come out there so that we they support me so that I can give them the care that they deserve yes all right guys in case you know you're watching this we came to the hospital itself just to you know to bring you the real deal this is what is happening we are here we are asking for your support and like I always say it's it's always gratifying or it's more gratifying to give that to receive today me Keshon Iwere unapata support but for the fact that you will have given this support to him it means someone else somewhere who is going to be touched to give you that support um Kevin Labdan Kulize are these your only children or do you have any other children at home no these were my fourth born I have got three kids who are school going so these are my fourth born yes so other than you know the hospital bill is there something else you might need any other support you know emotional support maybe you could tell us because obviously we need a lot of support because now since their mother is not there it means they're not going to breastfeed so they will be I mean feeding on the nun their food that they can that can support them and they are not very cheap they come at a cost very expensively so we are looking at people from every walk of life people can come in whether they are going to give emotional support because we are really down I am really heartbroken because my wife was still a young lady we were still we were just starting a family we are we are still young I am 32 but now you can see I have been left with these two kids which I need to take care of I don't know how to start so anybody maybe even people who have gone through the same experience maybe can share with me their story or how to overcome this but I trust that the Lord is going to see me through this yes indeed is because you know he says God gives um his biggest battles to the strongest soldiers so I believe carving you're going to get through this with time of course and I'm sure also the people are going to come through for you guys there's a number that are for those that are watching live there's a number that we have put down there but also for the ones that are going to be on YouTube we are going to put our carvings number there in case you want to reach him in case you want to come to hospital I'm sure he's very open to that as long as you communicate and I'm sure we are going to take Alexis and Alexander home please give them your number or the account number where they can send their financial contribution thank you so number 0702 4172 9 2 I repeat 0702 4172 9 2 guys you've heard it we are going to put it down there so that you can have all the details okay so whatever you have whatever donation you have whether it's a hundred shillings whether it's 50 shillings it is enough because when you give you get blessed as well so the people are going to come through for you we're going to push this all through to make sure what you don't give up all right guys thank you so much for watching this make sure you contribute whatever donation you want to give just remember that you're going to receive the blessings thank you until next time keep it


We are moving into public session agenda item 2 of the 12th meeting of 2019 standards procedures and public appointments committee and the committee has been considering a complaint about a member of the Scottish Parliament. I will now read out a statement that sets out the committee's findings. On behalf of the committee, I would like to make the following statement in relation to a complaint against an MSP. The committee has considered a complaint from Jim Rammage about Rachel Hamilton MSP. The complaint is that Rachel Hamilton failed to make an oral declaration of her registered business interests when participating in a parliamentary debate on the 19th of February 2019 about the Scottish Government's rate resolution. The committee has reached its decision on the complaint. It agrees with the conclusion of the commissioner that Ms Hamilton has not breached the statutory or code of conduct requirements to make an oral declaration of her interests when participating in the parliamentary debate on the 19th of February 2019. Full details of the complaint and the commissioner's investigation of it will be included in the committee's report, which will be published later this afternoon. Thank you.


Happy Friday everybody. Welcome back How's everybody doing this on this lovely little warmer here in New York on what we got less than five days till Christmas Good to see you all to see a rich Chuck Kathleen. Good to see you Bonnie lead everybody. All right. Good. Good. Good Looks like everyone's here except the one person. I do want to make an announcement too We'll talk about him in a little bit. All right. Well, everyone hopefully everyone had a great day yesterday we had a really really good day in trading yesterday and You know, it's kind of fun. You always notice it immediately in the morning in the pre-market We did really really good with the with the right-aid trade, you know And most importantly there's this one right here. We're looking at this my RN But you know want to go through some of the stocks that are moving and everything else But just want to give everyone a little heads up before we go before we move forward on everything Just remember if you look up, but right now with the upcoming events, you know We have the seven days deals that are coming on here at Cybertrain versity So you can get it right on our website right here on the homepage so just make sure you go there and click on the seven days of deals and You know, we do this every year. There's always something for everyone here If you're a beginner an advanced trader, you know a new student an old student everything and This Saturday, I'm gonna be doing an event on traders corner. I'm gonna be on a 430. There's gonna be a big big event I know it's like one week before Christmas But you know what? Let's let's let's rein in for a bang and then obviously we got the market closed on on Christmas All right, so with that said guys, let me just change the slide here And don't get about it's right again. And don't forget one of the seven days of deals is obviously on Is on your on Hanukkah too. So anyway Let's talk about some of the stocks that we were trading and what was moving around And then now I'm gonna make a I want to kind of like say a thank you to certain people That are here before before we finish up and get ready for the trading market Let's just start off first talk about what we traded yesterday. Then we'll go through the watch list Let's talk about our ad that we traded our ad was a really really nice move yesterday probably the best moves in pre-market and You know, I really didn't see that much.  You got to put in your time You got to be at the right place the right time and sure enough that stock really worked out for us It had great thousand flags everywhere. You could see it just did an unbelievable trade, you know I'm actually still holding it You know after seeing what's happening. It's holding here pretty strong This stock is going back on the watch list. You can see what's happening here right now in pre-market I mean the stock is doing pretty decent and you know what the stock breaks out of this this new high right here at 1250 you could see some really good really good movement in this stock right here. So, you know You know, obviously Wall Street really likes the news on righty. How does that affect us? I don't care You know what it's going up. It's going up. You know what? I'm just trying to put food on my table for my kids And you know like to pay my kids college CBO another nice little mover right here. We did really well You could see that one ran from five to eight dollars better percentage of mover right there On the stock IMG and it's dating once again great mover $3.50 it became a nice little day trade and then I became a nice little swing trade. I'm still a fan of it I'm throwing IMG and back on the list again. It was a great great mover yesterday and you know, it broke all-time highs and You know what? All of a sudden, you know when we're day trading it became a little swing trade And if you and if you did into design, which we talked about in the advanced class phase through you could see if you bought it and held it You know right now you'd be looking pretty good or as a swing trade right now But you know what it's back and go going back on the watch list another one we're gonna put with on the watch list to is we're gonna keep an eye on us steel Stocks taken or some I'm not really taking the Likings of its news over their earnings, whatever But it looks like earnings last night was you know was obviously not as what they expected and it is down We'll put this on a watch list. So, you know US Steel is Gotta be a little careful. It does get a little volatile. You know, a lot of us have traded in the past So we know how the stock trades but overall, you know, we only trade it when their news is out Then that's all that really matters. All right. Now a couple of the stocks that are moving this morning I'm gonna throw on there the T C O N that I found this morning this stock. Let me just fix the You fix the time frame on this you guys could see a little bit better Lot of shares trading on the stock right here. You can see it already traded over seven Was that over, you know, almost 900,000 shares? It was up pretty big You know it gapped up pretty big but looks like it's coming back down. So I don't know what this is all about So I'm gonna pass on it, you know, until I see how it opens up But there's a lot of action in it and that's what we need any action is what the volatility and the volatility is where we make our money MITO another one that's going on the watch list I don't know what the story with this one is but this stock just got crushed Crushed almost 60% It's up a little bit from where it started, which is a good thing But it's all the way down to where we started right around here. So that one and MITO is also might get a little dead cat bounce on That one I be eos another one Not doing you know stock obviously not doing too well also It's been on a really nice move and all of a sudden bam thing is taking a big dive So it's right back to where it started from not really a good sign of knowing if it's gonna hold here But you could see here in the beginning of September you had some resistance levels here So it looks like it's testing that three three dollars and fifty cents resistance levels right there NBRV another one Getting crushed is another stock. I mean I Think it's breaking all time lows right here But it looks like it's testing this October lows We'll see how it holds up here But a lot of stocks are getting a little beat up and then all my old baby, you know favorite blackberry I don't know how this is all about but the stock is moving. It's just kind of shocker It's up 2% I mean I'm not the end of the world, but I mean it's nothing great I don't know it just showed up on my radar and I'm like, you know what? I'm seeing it pop up there and like maybe so we'll keep an eye on it But anyway, this isn't it's Friday It's less than five days before Christmas, you know Meeting that kids are all from school starting today.  So they're all for two weeks it's a long time and You know, so a lot of people will start going away a lot of people start going on vacations We wanted this is gonna be the busiest traveled Busiest travel in the history. I guess it makes sense. Everybody's making money, right? You know, so if everybody's making money, what are you gonna do sit home and do nothing you don't spend enjoy it Do those things you always want to do so you got extra extra cash, which is great for all of us So that that obviously is going to probably trickle down into the 2000, you know into in 2020 So we could probably see some pretty good earnings coming on but but just be very careful now as day traders You know what we'll get it is a great time to learn. It's a great time to start learning how to trade And that's really what matters more than anything now So there's as you watch list now before we leave ladies and gentlemen get you guys fellow traders getting ready for the market And get ready for the open. I just want to make a couple of quick little shout-outs really quick Just give me a second here. Just want to bring something up here and Okay, so Just a couple of shout-outs first of all What we got right here Okay, so I like to do a shout-out to Scott and Scott right Scott is a new gold student Had a long little talk with Scott and he's from from Oregon wants to be become a became a new gold student Let's just give him a round of applause to the guys, you know, Scott just kind of joined us You know what been doing this for a while and he says, you know what? Let me just do it the right way and never took training before So he says, you know what?  Maybe I should get some training so it's great to see that Scott's gonna be joining us and We got one more that I want to welcome Russ Morris and Russ is from Right up not too far from me.  So congratulations to you too. All right And I think that's all of them. Did I get everyone? Hold on? I think I think I got everybody There's a whole list of here people that I have right here that I had to make announcement for and Who else we have here? Yep, that pretty much does all of them. I think that we had all of them. Oh No, no, no, I'm sorry. I can't forget my buddy Dennis Dennis Dennis camp Dennis camp also who's joining us. He's from here from New York and he became a new gold student Dennis welcome aboard Congratulations being part of the family. All right, last but not least guys before we go I just want to make two quick. Thank yous again, you know, obviously This is the time of giving and if you've been here to onsite, you'll notice. She's she's probably our longest You know a favorite student. She's always here. She's always caring. She's a She's a lovely woman Lita always goes out there and comes to onsite. She's always trying to help everyone She's the first one here and She basically gave her a typical tradition here at Cybertrain University It's want to pass us over to everyone so she made she she mailed us a beautiful wreath She does this all the time and she hand makes it she goes in her woods and up in Ontario, Canada She hand picks everything she makes it she weaves it and she mails it to us and I'm just like to thank her for that The students love it. It's so beautiful. Thank you very much Lita for that beautiful wreath We all enjoy it and then and then obviously you all know our good friend Andrea Andrea our baker from our famous baker from Toronto always likes to beef me up a little bit, you know But he makes the best cookies and if you've been here on site He always mails us a little package to all the onsite and there's us me and the his famous cookies Biscotti's my little Italian by Zahn from Toronto. So we're sitting there enjoying. I think I ate the whole box So, uh, I know Ray Ray just emailed me Everybody knows Ray Ray's ask is they say a great boss. He's like, uh, hey, how's the diet going on? You're doing pretty good fast. I listen. I fell off the diet, right at the end of Christmas Once around this time, I'm gonna start all over again going into Uh, January, but it's so hard for me when it comes around these times But guys, thank you so much and everyone here in the office enjoys him and and all the other things It's always appreciated and you know what that's what it's all about We're very close or we're a tight family and you know what there's a time of giving and everyone should look forward to doing that All right, everyone. So every anyway good luck everyone happy trading and uh, like I said see something say something and for all our new students that are here Also, we have a lot of new members that are trying it out Listen is what you get. Uh, what you see is what you get. So but most importantly, let's try to make money together Good luck everyone. Happy trading


What is up everybody? Welcome back to the channel. I just wanted to turn this email Into an actual video. I wanted to turn it turn it into a piece of valuable Content for you guys because I think this stuff's important So rather than me just sitting here and analyzing this and replying to the email all by myself I wanted to bring you guys with me. All right, so Receive this this email. This is a client of mine, right Luanne fired up Super fired up has been in the industry has been perfecting her craft for literally the past 30 plus years 35 years She's been in in her industry serving her community doing deals building a business real estate and And and and and has been so successful offline, right? But on social media, obviously, you know, she's not quite there yet. And so she is just that type of person Also that type of client That actually wants to learn like she you have some clients or you I have some clients that just say, hey David Here's a budget.  Go crush it as long as you're bringing in leads. That's all that matters Right.  I was in the mortgage industry and And and I would have those clients that literally when we go to close and and we're ready to sign closing docs I had some of those clients where they wanted to know everything They wanted to know what every single page in that 90 page closing docs They wanted to know what every single page meant They wanted to know what every paragraph meant and it's like, okay You have those clients and you're happy to serve them, right? You're happy to to answer any question a customer has But at the same time, that's that's hardcore.  I'm gonna continue to do what I do and we'll make a perfect match and And and again You have some of those clients, but then you have you have the ones that look like Luanne that just say hey, man I need to know everything like I need to know every metric and I say Luanne No, you don't like you go close escrow's like you go close deals and let me let me worry about all the metrics Let me worry about this, right at the end of the day leads are coming in and that's all that matters, right? So but but but again Shout out to Luanne because this email that I received 33 minutes ago turned into a YouTube video turned into a video that I shot That I shared with you guys and and hopefully it makes sense because I want to break it down I want to break it down for Luanne and I want to break it down for you guys like what what what the expectations what the objectives What your overall strategy needs to be okay? That's the whole purpose of this video because I truly believe a lot of people still have it wrong when it comes to Facebook advertising so This is where we're at. Okay. This is a video. Let's go back to the to the ad real quick. Let me refresh this This is a video Add that we're rolling out. This is week one of four. Okay? First week we blitz we run out of video We run a Facebook video view ad and we literally get thousands of people in a very specific location We're talking about local business owners. Okay local business owners We're targeting a very specific location, right? So the first video the first ad the strategy is in week number one You're blitzing a video to get thousands of people to view it To build a custom audience. Okay Once you build a custom audience, then you can tell Facebook Hey, these are these are all thousands of people that you told me that watched my video Now what I want to do is I want to run Facebook ad number two Which will be week number two and I want to retarget everyone who watched video number one That's powerful, especially when you can you can actually spend some money Luanne is actually spending some money She's at a she's at about a monthly budget of about two to three grand per month And we'll be scaling up. That's where that's where she's starting. That's where we're starting, right? I am starting with Luanne at a few thousand per month And she's all in right she's all in she's all David. I've been closing deals for 35 years I don't know a darn thing about social media But I want to learn and I want to learn Facebook ads and I need you to take me by the hand And I got the budget. Let's go spend it And and and so it's one of those clients, right? And so I want you guys to know exactly how this all works and and the strategy behind it She's she's delighted, right the ad this first ad it's ran. We I started it for her yesterday, right? It's the 23rd. We're running it until the 29th. So it's a seven day ad. It's a seven day ad and we are spending some money The daily budget on this is literally over 80 bucks. It's like 84 dollars a day Okay, so 84 dollars a day and she just wants to get she wants to blast it and and literally get thousands of people To view that video and so if we go to the in fact, let's take a look at the video. Let's go to Let's see. We're at right now. It's been it's been it hasn't even been 24 hours Actually, I started it last night at 6 p.m. So it hasn't even been 24 hours. Okay, it has not even been 20 been 24 hours And let's go to her page and see where the views are at because the whole email I'm delighted with the metrics this morning 10 total For link clicks are these 10 clicking on the landing page? And if so, if they filled out the landing page I have not received anything, right? So what is so what is happening with with those that clicked? Okay, so She's asking a very very legitimate question, right? But again, I keep trying to educate her on this and and and Some learn faster than others, right? So Our whole strategy is to run video views. That's what we're doing with this one This is a video views ads. So when you come in and you click the green button This is under video views. Okay Now keep in mind if you're in housing or if you're in credit or if you're in employment Always make sure you check the the correct one here. Okay If you're in housing make sure you go there your realtor mortgage person Make sure you click on that. So this is where we're at right now. This is week one of four We're under video views. Okay whole objective is to find our audience. The it's a huge It's a huge market. It's a huge population We're targeting a specific area in california where she's farming right doing deals And and and but yet There's still a ton of people. There's still a ton of people, right? So our whole objective is to run video views to find the few people that actually watch the video And then we turn that into a custom Audience and then well again when we go run the next ad we can target that audience And when we go and target that audience we'll be targeting under conversions because then We're looking for clicks. Then we're telling facebook. Hey, I'm looking for leads Make sure that people convert. I'm running this ad. I'm running this video I'm doing it under conversions. I'm retargeting all the video views. I'm even targeting more people I'm running it consistently. I'm building a huge audience in my backyard Now I'm looking to capture leads leads leads leads. That's all I want is leads leads leads. That's conversions Okay, but I'm just saying I'm just giving you a strategy on how you're gonna get there You're gonna run video views first To build your audience just because you have 500 000 people when you when you go to run an ad And and you put in your location you put in your city You put in the demographics and then all of a sudden you have a potential reach of 500 000 that all live in your local area Or 600 000 or whatever it may be Just because that's a potential reach you're nowhere near going to reach that because of your budget number one And and and because not everyone's going to watch your stuff So the whole purpose of video views is to find those people who actually watch your stuff And then eventually start to build a warm market turn the cold market into a warm market And the way you get it in The way you turn the the warm market into a hot market is when you keep Running ads to them every single week retargeting Okay, and and and you're retargeting under conversions because your only objective at that point is to capture leads We got to find the audience first. We got to tell facebook. Hey, man Find the audience first. I'm willing to spend Find my audience find people that are going to at least watch my stuff At least at least engage in my stuff That's a start because if I can get them to at least start watching my stuff and engaging and I can track that Then those are those are those are people that are that that that that I could run another ad to and and in the second time The third time The fourth time by that time people become familiar with your brand they they become familiar with your name They're like damn. I saw that person before I saw them in my news feed I swear man when you're a local business owner and you're targeting a local area It's very different than splatting stuff on social media and just posting your listing on every platform That's very different because all those people live all everywhere all those people live across the country But when you're targeting a specific location a location where you actually do business where you actually live in it for many of you, right You start running videos man. It's a mini commercial So before you know it after a few videos People start to know you like you'll literally be going to the grocery store and people will recognize you. It's that crazy It's that amazingly crazy. It's a good thing, right?  So this one right now This is under video views. Okay This crazy crazy ad that we got going on right now. It's such a An enormous daily budget. It's this one right over here. So let's click on the business page and It's going to be This one pinned at the top Let's see this Okay, this one right here. So look Let's click on it And it hasn't even been 24 hours. This is the difference between between running an ad And just splatting stuff against the wall you guys, which is what the majority of you guys are doing You guys are posting on social media thinking it's doing something for your business when it ain't doing squat Okay, you need to target your local area. That's where your business is at. This is 2.3 thousand views in under 24 hours That are all coming from her local backyard. Now. This is a very generic video Which I did not recommend running at all, but again luan is one of those Special clients right that knows what she wants has the money to back it up And when they have the budget you Try not to get in their way.  She knows what she's out. She wants and And again, she wants me to kind of hold her hand. So as I make this video It's kind of educating her as well on on on really answering her question Um on on the difference and really what the real strategy is here So this right here you guys hasn't even been 24 hours We're going to be running this for seven days at a crazy crazy daily budget Again that that daily budget that is at $84 a day Which you guys don't have to start at out at all like at all at all Like what I would recommend starting out at at at least at least at least man at least minimum 10 bucks a day For those of you that are closing deals, okay, you got to look at how much you make per deal All right, let's let's get real here. You got let's put things in perspective. This is simple simple math What do you make per deal? What is the net? Right, what do you come home with? What does that paycheck say? What is the net that you make per deal and just do the math right like I talk to real estate agents all the time And I'm like dude you make seven grand per deal You make five grand per deal you make 10 grand per deal and you're scared to spend 500 bucks a month On advertising.  And then a lot of times for all these local business owners What could you do offline that's that that's anywhere comparable or even Matches the cost of what you can do for 500 bucks a month. Let's say on facebook for example Like there's no comparison. Like there's absolutely no comparison. You cannot get much done offline In terms of marketing your actual business There's not not much you can do offline nowadays at at at a low price point at all like what are you going to do? Get your message, you know, like again, I talk to realtors a lot. So I'm like, dude, what do you do door knock? Like what are you going to do print up freaking 3000 flyers and have your 10 year old son pass them out on The weekends like what are you going to do like cold call? Like what are you going to do put your face on a billboard? Nope. You ain't got the budget What are you going to do put your face on every bus bench? Nope. You ain't got the budget What are you going to do run radio ads to your local community? Nope. You ain't got the budget What are you going to do run tv commercial? Come on dude. Like let's get real in 2020 The cost is still low for social media marketing. That's how you have to approach this. You have to be thinking dude 2020 I need to be running facebook ads. I need to be running instagram ads I need to be running youtube ads directly to my local backyard. That's how you guys need to be thinking right now That's how you guys need to be thinking right now. You need to be thinking Let me build an audience of people that are right next door to me And let me focus on this local area and if I have to put some skin in the game If I have to put a few bucks up so be it. I make it. I make 10 grand per deal I could put a thousand a month into this, right? That's how you need to be thinking man You need to be thinking and it doesn't take much, you know start at 10 bucks a day start at something like that But but look at it, but don't just map it out by the day. Don't just say hey Okay, I'm a run of ad for four days and see what happens. No dude That's the wrong approach and 99 of people that I speak to business owners that I speak to that's how they're thinking And and that's that's their experience on running an ad I ask them hey John have you run an ad before stacey? Have you have you been running facebook ad before? Oh, yeah, I've been ran I ran it before yeah for sure I ran one for two days and you know five dollars a day and and then you know last month I ran one And and and it was I I did ten dollars a day for for five days I'm like dude so inconsistent Your budget is freaking pennies.   Here's a few here's here. Here's some money Go have fun and and do what I need you to do which is capture leads. Okay, so Let's let's answer this email man She's confused with the ad right she's confused with with with with with what the strategy is here The whole strategy is to run this this was her budget. This is what she said david throw it at it I got I got a few grand per month that I absolutely have to spend. That's what she told me So we're going out crazy, right? Look at this. We're at this is our weekly budget 591 for the week Is what we're going to spend on getting tens of thousands of people to view this ad Okay, and then what we're going to do and so this is a video view ads So that's what I wanted to explain that that's the whole purpose of this video is really walking you through the differences here If your whole objective is to capture leads you have an ad You're taking it to a landing page and your whole objective is to capture a lead But you're running an engagement ad Or you're running a reach ad Or you're running a video view ad because it's a video So you think that it would be video views that you would run under right because you've got a video So you think it's video views and you run it under video views and you wonder why no one's clicking And you wonder why no one's captured why no one's opting in and you're not capturing leads, right? This is why I made this this is why I'm making this video. So you guys can understand this part Video views is exactly what it means video views period That's what it means Doesn't say click it doesn't say traffic. It doesn't say engagement. It doesn't say Lead it doesn't say conversion. It doesn't say any of that. It says video view So that's exactly what you're doing is your your your you're telling facebook Here's a budget to get thousands of people to view this video Now what the amazing thing is What the what the secret sauce is what the freaking magic in it all is Is the fact that through? Custom audiences facebook allows us to to create an a group create an audience of the people who actually viewed it And then allows us to turn around and continue to Focus on on on running ads directly to that specific group Right, and this is what creates brand recognition. This is why before you know it It's a mini commercial and you'll go out to the grocery store and people will start recognizing you because it's it's that powerful When you're personal branding yourself when it's you on video, that's what I always try to tell my clients I don't take on everyone because not everyone is willing to put themselves on camera and that's the fact so You have to be you have to be willing to put yourself out there if you if you want to take the number one spot Right, and if you don't if you're happy with you know Spot number nine ten or eleven then do what you do But if you're not you got it you got to start putting it out there You got to start understanding these objectives. So here's here's the moral of the of the video We're under video views right now Luan So with video views we're not looking for clicks with video views. We're not expecting leads Okay, we're not expecting them to to fill out the landing page Okay, so don't be looking for leads right now Luan because that's not what is coming in right now Okay, the clicks. Yeah. Now will people click? Yeah, well Also because it's on the page. So it's actually on the page, right? We uploaded it to the business page first and then we ran the ad so it's it's out on the page organically It's out for anyone to see so people can click on it from there as well Right, but that's not what we're looking for in this objective with this first seven day run I don't care about the clicks. I don't care about the landing page. No one's going to be filling it out It's not for that the number one reason again is to build our custom audience So we can tell facebook. Hey man, this is a war market. These are people who actually watched my stuff Let me continue to stay in front of them and and that's where the whole brand recognition comes into into into into play Is that people you know the audience you know who's viewing your stuff? Now you don't know them by name, right? It's not a lead like facebook's not giving you their freaking address Facebook's just grouping it for you. They're it's a custom audience Um, they're just grouping up a bunch of data. They're grouping up all this data for you and saying, hey man Based on what happened they based on our tracking these people watched your stuff They watched they watched your video for 10 percent. They watched your video for 50 percent They watched 95 percent of your video this group right here And then boom you guys i'm telling you that's how when you create value and you stay on topic and you continue to To dominate your space with education And you're doing it via via video and you're and you're throwing it out via facebook ad instagram ad Okay, this is when you dominate. This is how you dominate. Okay. This is how you dominate you go under video views first So so again seven day run video views We're going to create a custom audience of everyone who's there Everyone who views it and then we turn around and it's conversions When we'll start looking at clicks and we'll start looking at leads Bottom line you guys So you want to run a video view ad first you want to run video views all the time to tell you the truth You want to be running at least at least at least one video per week You definitely want to be doing that if you're a local business owner You need to be running at least one facebook video ad per week Um, so you can always use that data. So you can always use that retargeting ability And and and you always want to be creating custom audiences around those viewers And you always want to just build that database build it build it build it build it. It's like building a list Um, facebook is building an audience for you and and and this is your audience This is your nucleus These are the people that are engaging in your stuff and they happen to live them all away from you Right, um, they're familiar with your brand. They're familiar with your name. You keep showing them content They know who you are And and so depending on your offer depending on if you're if you're a realtor start giving out a free seller guide Start talking about in your video at the end the call to action Hey guys, and don't forget to click learn more to download your 2020 buyers guide on the top five ways to make sure you You get the best possible deal in a in a mortgage this year click below download now Put it in your call to action a seller guide Hey guys, and don't forget to download my free seven tips on selling your property in 2020 Like don't like that that's so simple. You guys you own a restaurant. Okay.  Now again, let me end it here Not everyone has to start at that crazy budget started a few started 10 1520 bucks per day But but look at it and budget it for the month don't just turn it on for a few days and shut it off right Look at your campaign monthly right look at it monthly. How much can I spend per week? Which is which is really per month right and and and and and What topic am I going to talk about if you're a realtor talk about selling And go on a blitz over the next four weeks and talk about selling the benefits the advantages the disadvantages The difference between hiring a real estate agent versus trying to you know, sell your home actually that's for buyers But the what what it takes to increase the value of your property before you decide to sell it What it takes to increase the What it takes to increase the curb appeal before you sell your property There's so many different things that you could talk about man And and give value to an individual who is looking to do something something that your business provides There's so much value that you can you can literally pull out your phone and go on rants for like three to four minute rants educating people educating people And when you can keep bringing value like this to your local area, man, you become the authority You become the the the the recognized brand and before you know it man You become the top producer you become the business that is booming in that local area and the entire community knows who the heck you are you become the mayor and There is nothing else to it. So To answer luan man this right here Is not something you need to worry about Is not something you need to worry about at all in the first launched or Or really in any launch of a video view ad You're only running video views to get that Brand recognized to get your face to get you out there to get your message out there to find your audience And to build the custom audience which is to build the custom audience So that's video views. It's it's brand recognition and and and to build that custom audience That you can that you can run conversion ads to To capture the lead, okay, so Again conversions leads and clicks and That's really all there is to it man. That's all there is to it But when you're under conversions, you got to have a landing page So make sure that you're driving that traffic to a landing page Don't run conversions and try to take them to a website. There has to be a lead form conversions Is for conversions for lead capture bottom line lead capture lead capture That's going to be for for conversion for conversion ads, but If you don't have a landing page, there's a there's a link in the description profit Or there's a button below profit with cartridge dot online or you can click the button below But there's a 14 day trial set up the 14 day trial. I can help you with it all I'll help you get off to a fast start But I use I use that software for my landing pages for my email automation And for my count a lot of a lot of different things But mainly what you would really really need it for is if you plan on running facebook ads or any type of paid traffic and If you plan on building an email list because as you start to capture leads these people need to go on an email list Bottom line a lot of people try to run try to run lead generation ads they'll run lead generation ads and They'll use the the landing page that facebook provides The only reason why I don't really do too many of those is because I still have to download that lead And I have to upload it into some kind of crm So there's just more more steps than I want Involved and so that's why I'll run conversions straight to a landing page. So I need the landing page That's number one and then once they enter their name and email into that landing page I need to put that name and email somewhere and that's an email autoresponder So that email autoresponder sends out emails, you know Based on on when you want to send them out But it sends out emails to nurture that list to stay in touch with that list to get that list to schedule appointments with you So much power happens in the email automation and that's where I truly believe a lot of people miss out on on scene an ROI on on any type of facebook advertising or any type of paid traffic at all is because There's no follow-up. You're not capturing the lead the right way You're not taking it to a landing page and even if you are there's no email autoresponder staying in touch Your email game is not there. Okay, so you it has to be so look at the software There's a 14-day trial profit with cartridge dot online. That link is below Um, and that's when you'll start running conversions But again software like that you only need it if you plan on running paid traffic in my opinion If you're not running paid traffic, you're not doing it I mean, unless you have 300,000 people on your tiktok or unless you have 300,000 people following you on instagram Then maybe you're doing it. Maybe you're doing it. You've been building a personal brand for 15 freaking years And now you have 300,000 followers on instagram. Okay, I'll give it to you But I'm willing to bet that 99 of you guys are watching me right now. You don't have that You're not even close like because I'm not I'm not even close So so you have to go paid traffic. You have to go paid traffic You have to drive it to a landing page You have to capture that lead that lead needs to be nurtured through some type of follow-up system normally it's an email autoresponder And and and and that's all there is to it man. That's all there is to it starting at a small budget and scaling up Not everyone has to start at a high high high, you know Budget start small but but budget it out man and stay consistent And if you need anything reach out comment below schedule on a point with me If you need to strategize if you have some different plans and need to rub them off me Let me know man. Let me know I'm always up for a strategy call Comment below and I'll see you guys on the next video Know these objectives and know what the outcome is going to be all right guys. I'll see you on the next one over now