Now, as gunshots echo across the windswept snow-covered reaches of the wild northwest, the challenge of the Yukon! It's Yukon King, swiftest and strongest lead dog of the northwest, blazing the trail for Sergeant Preston of the northwest-monet police in his relentless pursuit of lawbreakers. One King, run! Gold, gold discovered in the Yukon, a stampede to the Klondike in the wild race for riches. Back to the days of the gold rush. Bringing you the adventures of Sergeant Preston and his wonder dog Yukon King as they meet the challenge of the Yukon. Two rough-looking men had left the boat when it docked Selkirk and walked to a well-known boarding house in town. The landlady, a woman with a criminal past, was now posing as a respectable boarding house owner. As they went up the porch, Max, one of the men, spoke. This is Aunt Stella's place. Looks mighty respectable, doesn't it, buddy? Yes, she does, Maggie. Before we left Dorsen after that robbery, we pulled out telegraphs that we were coming. She'll be expecting us. I'm awful sorry, gentlemen, but all the rooms are kept. Max, so you've finally got here, huh? Come on in and bring your steady-paced friend with you. Same old Aunt Stella. Come on in, buddy. Max, you're getting bigger and tougher every time I see you. Oh, this here's a parter, so sit down, be comfortable. Thanks, ma'am. My boarders all call me Miss Stella, so you might as well do the same. Yes, you have more fool, Aunt Stella. I suppose that's meant to be a compliment coming from you, Max. What's your name, young fella? His name's Butt, ma'am. Butt... Never mind the last name. Probably changed it so many times you can't remember the right one. Max, how long you aiming to stay here and what you're planning to do while you are here? Well, Martin, I need cash, Aunt Stella. As soon as we get some, we'll head for Skagway. Even the frozen north is getting too hot for you, huh, Max? I reckon being smart and avoiding the law doesn't run in the family. Oh, listen, Stella... Oh, never mind, never mind. I thought I was smart in those early days. I ran into one hombre on the side of the law who was smarter. Since then, I've been mighty careful. Up here, the law thinks I'm just a nice, respectable old lady trying to make an honest living. Yeah, you sure look the pride, Miss Stella. Glad you think so. Well, come on, boys. I'll show you to your room, then we'll talk more over some coffee. Yeah, good. Sooner we get something lined up to bed. Come on, Martin. The following day was cold at Windy, with an overcast sky indicating that the first snow flurries of the Yukon weather were soon to begin. One of Stella's boarders, who had come in at noon for dinner, stopped in the doorway of her parlor to speak to her. Is something wrong, Miss Greedon? I want all my boarders to be pleased, you know. Oh, no, everything's fine, ma'am. It's just that I'll not be home to supper tonight. I thought I'd let you know. You see, there's an important shipment from the bank going by express on the Yukon bell when the boat leaves at midnight. Oh, so that's it. But, Stella, I don't see why it can't... The shipment will be delivered to our office when the bank closes. I'll keep it in the safe there until just before the boat sails. When the purser and a couple of guards are come after it. I'll stay at the office where the doors lock to guard it till I deliver it to them. Miss Greedon, I have an idea. I'll send some hot soup and bits down to the office for you to see. Well, thanks. It's the same as Stella. I have that shipment in the safe and lock the office doors. I don't open them up again till it's time to turn it over to the men who come for it. But if I send the food by Mucco, my Indian handyman, he could call out to you when he gets there and then slip it in to you.  Now, would you, Miss Greedon? Well, no, of course not. But then it's settled. I am Mucco to knock twice on the door and to call out. Main time, Sergeant Preston of the Northwest Mounted Police and his big husky Yukon King arrived in Selkirk on routine patrol duty.  Good luck, Ian. Come on, King. Oh, Sergeant Preston, I figured you and King were about due to come through here. Please, we headed the world right, Constable. I'd say we're in for a snow. We'd be lucky at the delivery stable and tend to much patrol with the dog team. Any excitement in Selkirk lately? Oh, nothing out of the ordinary, Sergeant. Oh, uh, I have my reports ready whenever you want to check them. Oh, good. I'll take lucky over the delivery stable now and I'll come back and get busy on those reports. See you in a little while. Come on, King. At the boarding house, Stella was having an earnest discussion with her nephew Max and his friend, Bart. Your chance has come sooner than we expected, boys. Tell us about it, Aunt Stella. There's to be a bench. Stella told Max and Bart of her conversation with the express agent and how he had finally agreed to let Mucco, her Indian handyman, bring his supper to the express office. The two crooks listened intently and Max spoke. Hey, you're plenty smart, Aunt Stella. What does Mucco fit into this? What was on your mind? Listen, you and Bart follow Mucco to the express office. I've got Mucco all set for the part he'll play. Now, when the agent opens the door to take in the food, you and Bart get the drop on him and Mucco. Tie and gag them and get back here with the cash. You mean tie and gag Mucco, too? Yeah, of course. You don't want him to get suspicious of me, do you?  Hey, that sounds like a perfect setup. It is, if you both watch your step. Use bandanas as Max and pull your Parker hoods down. Don't come directly here. Cover your trail first, understand? Stop at the cafe. But Miss Stella will be carrying the stuff we grabbed from the safe. Transfer it to the big dinner pail Mucco will carry down to the office. Lots of men carry him into the cafe. Yeah, yeah, that's right. I reckon you've got everything planned out perfect. I have. Only don't forget to come back here. I have a share coming from that bank cash. In the morning, we'll make arrangements for you to leave for Skagway. Now be down there at 7 and no slip up. You can cut on us that stuff. We'll see you tonight for that bank cash, Miss Stella. So don't worry. By the evening, shortly after 7 o'clock, the ex-class agent, Mr. Eaton, heard a double knock at the locked front door of the office. Yeah, must be Mucco with Miss Stella. Can I use some food about now? Who's there? The spring supper. It's Mucco. That's Mucco. Hi, Mucco. Just hand it in, then I'll have to close and lock the door again. You gave him a pale. Yeah, thanks, Mucco. When I get home, I'll give it to you. Get inside for a second. Look, he even got guns. There, we both have guns. Hey, what's your idea? Mass. Yeah, this is a whole lot, Sally. Keep quiet and do what you're told or will put you. You're not shooting, Mucco. Oh, close the door again. You, Indian. Take your step to Raha. Tell that fellow's hands and feet. Me time. Me time. Plenty times. Hand bolstered my tongue to take this pain away. We don't plug you right away, Miss T. Hurry up, Indian. When you get finished, one of us will tie you, too. Then we'll gag you both. In a few minutes, Mucco, acting frightened, tied the express agents' hands and feet. Then Bart bound Mucco and he and the agent were gags. Hey, we better get the stuff in the safe and get out of here. Soon after the two crooks left the express office and covered their trail according to Stella's instructions, snow began to fall. Later, just before midnight, Sergeant Preston was in the constable's office going over reports with the constable when the purser from the Yukon Bell entered hurriedly. Constable, there's been a robbery. Wait. Oh, Sergeant Preston, I'm sure glad to see you. You spoke of a robbery, Tom. That's right. You see, I represent the express company aboard ship. I took two guards with me and went to get a shipment of cash from the express office just a short time ago. We found the agent and an Indian tied and gagged. The cash was gone from the safe. Say that's serious. Well, go over and get the story from the agent constable. A few minutes later, the two Maltese and King entered the express office. Now, they're clear these people are the very constables so we can talk to the agent. Right. All right, man. Everybody out. Melaton, what happened? Two men were in bandanas, but their parking hoods pulled down the shed of their eyes, pushed away, and they tied and gagged the Indian and me, then robbed the safe. At about 7 o'clock, we've been tied up for several hours. We must have been the first to come here. The office usually closed for business and folks know that. You said something about an Indian. Where is he? Well, that was Mukho from the boarding house. He brought him a supper. The crooks pushed in when I unlocked the door to take the supper pail from him. Why do you leave before we got here? Poor fellow seems scared to death, Sergeant.  I see. Well, we got all the facts we can from you and we'll go to the boarding house and talk to Mukho. Maybe he knows there's something you might have missed. We might have had a chance to pick up the crooks trail if the snow hadn't started, Sergeant. In spite of that, we might have had a chance if the money hadn't crowded in here before we arrived. We'll continue our story in just a moment to continue. At the boarding house, Max and Bart were in a closed room with the landlady Stella. The cash neatly bound with bands stamped with a bank's name lay on a table. Stella was stacking the packets in three piles as she talked. $15,000 here, boys. More than you figured. Yes, it's $5,000 each. Right. Max can tell you his old auntie is always fair and split in the take. What does Mukho expect for the part he played after Stella? Most likely still bound and gagged on the express office. We'll each give him $50. Mukho, think that's a fortune. That's all right with me. Wait till I put this cash in the table drawer. Who is it? It's Mukho, Miss Stella. Mukho's free at last. Let him in, Max. Come on in, Mukho. Well, Mukho, the boys, tell me, how did you park well? What happened when you were finally found? Men from both come, them on tires. Me act plenty scared. Me leave quick. One fellow go for constable. Sure, we expected that. But it's not good, Miss Stella. What's not good? We hide outside, wait and watch. Constable bring other money. Him big sergeant Preston. What? Who have a dog? Preston. Holy mackerel, I've heard about him and that dog. Must admit I didn't figure on him being around. But if you followed my instructions about... Oh, we did, ma'am. What's more, the snooze been falling thick and fast for several hours. Nobody could think of a trail now, even if we left a clue one. Maybe so, Bart, but I've been around here for some time now. Preston will hear about Mucco and come here to ask him questions. I'm sure of that. Mucco, you better watch your step. Oh, me plenty dumb. Me know nothing. Me take him supper, robbers come, tie up Mucco and other fellow. You'll do all right. Max, you and Bart keep out of the way. Let me handle Preston.  Thanks. I don't want to be here when Preston comes, Aunt Stella.  The snow is heavy enough now. You'd be better off staying right here, but that's what you want to do. Go ahead.  Very good. Thanks, ma'am. We'll get our stuff from our room in a few supplies and be on our way. After getting every possible detail from the express agent, Sergeant Preston and the constable left the express office and started on toward the boarding house. We don't have much to go on, Sergeant. No, constable, we don't have. Perhaps Mucco might come up with some information, though. We know the Corks put the stolen cash into the dinner pail if Mucco brought to the express office. Sure. That's no help. We arrested everybody we saw carrying a dinner pail. We'd have the jail packed in no time. That's true. Let's tell us points. It's rather late, the lights are still burning. Let's go in. Come on, King. I hope we don't get the sweet old lady out of bed, Sergeant. I think she's still up. Yes, what is it? The constable, Miss Deller. Sergeant Preston is with me. Oh, come right in out of the store. Oh, King is with you. Bring him right in, too. Thanks. Come on, King. Oh, come into my private parlor, gentlemen. Oh, thanks, ma'am. Don't sit down. Thank you. Good thing I was sitting up late checking my house account. Sorry to come here so late, but it's important. The express office was robbed tonight. The money was taken. Oh, how awful. I do hope you don't suspect that night, Mr. Eaton. Why, so far, Miss Deller, we suspect no one. Is Moco around? Moco? Well, yes. His room's just off the kitchen. Just a minute, Miss Deller. Didn't you send Moco to the express office tonight with a dinner pail of food for Mr. Eaton? Well, yes. Yes, that's right, Sergeant. Poor Mr. Eaton wouldn't have had a bite. You seem surprised when we mentioned the robbery. Didn't Moco tell you about it when he came home? You mean Moco knew about it? He was there when it happened and stayed there bound and gagged until a short time ago. Really? I wonder why Moco didn't come back and tell me about it. Didn't you wonder why he didn't come back after taking the food of Mr. Eaton? That was hours ago, you know. No, I didn't wonder about that, Sergeant. You see, I told Moco to take the evening off after he delivered the food. Poor Moco must have been so frightened that he came home and went straight to his room. He has a key to the back door. We'll talk to Moco now, please. Oh, of course, Sergeant. I'll go call him. Moco? While Stella went down the hall calling Moco, King went to investigate an object he saw behind an easy chair. Hey, Sergeant, King's found something. Ha, dinner pail. Here, King, carry this outside.  Go outside and wait. The intelligent dog lifted the pail and quickly went out into the hall with Preston behind him. The mouty opened the door, let the husky out, then closed the door and returned to the parlor. A moment later, Stella came from the kitchen with Moco. Here's Moco. But where's your dog, Stella King? While at King out, he was getting too warm, Miss Stella. Oh, yes, of course. Well, here's Moco. Red coat, come see Moco about robbery, maybe? Yes. Why didn't you wait at the express office for us? Me plenty scared. Me get loose, run home, quick. You came home and went straight to your room? Yes, he did, darling. Me go to room, stay there, locked door. What can you tell us about the robbery? Me not able to tell anything. Me plenty scared. Me get tied, gagged, cooks big, where bandanas have guns. And plenty mean. Me scared. Realizing it was no use questioning the Indian further, though he thought there was something fishy about the situation, Sergeant Preston to Smith, Moco, saying, Never mind, go back to your room, Moco. We'll talk to you again in the morning. I'll find out what I can find you too, Sergeant. Let me go to room now. But you mentioned the bank shipment to anyone, Miss Stella? The bank shipment to Lane State. Mr. Reaton told you about it, remember? Oh, yes, he did say something about why he had to stay locked up at the office, but I paid small mind to that. I was more concerned about him going without his supper. I see. Well, let's go down to room. Good night, Miss Stella. Good night, ma'am. Good night. How will you continue? Carrying the dinner pail under his arm, Sergeant Preston with the constable and King walked back to the express office, where the agent was still waiting in hopes of hearing news of the missing cash. Sergeant, I haven't asked up to now, but I'd like to know why you brought that dinner pail from the boarding house. I had the feeling tonight that Stella's sweetness was covering up something. Her eyes followed every move we made, and she was quick to give Mukho a cue for his answer. When I asked if he went straight to his room when he arrived home... I noticed that, but the dinner pail... Pails like this are common, I'll admit. But if this happens to be the one the crooks use, one of them may have held the handle long enough to leave a scent. A scent which King could use to pick up their trail. Here, King. Get the scent, Stella. The intelligent dog sniffed the wooden handle of a pail for a moment. Max had held the handle in his sweaty hand while he filled it. And again, it's Stella's when he took the cash from it. King barked sharply to indicate he had found a scent. Now, if King can pick up that scent in here, it'll mean something. Come over here to the safe, boy. Find it, King. Find the scent. Hey, he's found something. Yes, and that means this is the dinner pail the cash was in. But with snow covering the ground... We found this in Stella's parlor, Captain. We'll go directly to the boarding house now and start from there. Come on. As the two bodies approached the boarding house, Preston was saying, We're going to figure out what plant Stella has in this town. Maybe she's in Charlie's, Sergeant. Maybe the pail was left there without her knowledge. Mostly, we'll have to move carefully. Get on the site quick. Quiet, King. The dog seems heading this way.  There might be just a couple of prospectors coming in. Let me find out, here, King. Pointing to the snow-covered ground where Max and Bart had just passed with the dog team, Preston spoken along too. Find the scent, King. Constable, King's found the same scent as the one from the pail. Let's go around the house. Come on. Quiet, King. The dog sledded stopped at the back door. Max had gone inside. In the parlor, Stella was talking with the Indian Mukho. Mukho, I didn't like the way that Mountie Preston acted. Oh, it's not good.  Well... Well, it's you, Max. Took you long enough to get the dog team from the kennels. Mukho will give you supplies, and that... Give it to myself, Aunt Stella. First time taking the rest of the bank care study. Max, you going, Mukho? Put away that gun, do you hear? I reckon I inherited some of yours smart, Miss Annie. At least I'm smart enough not to leave $5,000 behind that I can take without any trouble. What? Mukho, move over there next to her.  Oh, me have hands up. Yeah, it's still there. Boy, you two-timing yellow coyote out to the mountain. No, you won't, Aunt Stella. You still want to live here as a sweet old landlady. You wouldn't want them to know your past so that Mukho was a plant to get us in the express office. That's a mention of nice ones in robbery. He's done it your order. I'm taking your share. We'll take that change of money. Oh, Sergeant, I am so glad you came back, this man. Look at me, Aunt Stella. We heard enough as we stood in the hall. We tied up the man outside. You aren't going to tell me? That's your sweet old lady, Constable. A criminal of the worst kind, preying on those who trust and believe in her. As Preston spoke, King would move into the room unnoticed. He was staggered and clutching her booze. Oh, my heart. Sergeant, she's going to feed our health. Wait. Constable, step quickly between Stella and Preston. It was King who saw the glitter of a small gun as she started to draw from the folds of her dress. The brave dog sprang with a growl, grabbing Stella's arm. At the same time, Preston saw Mukho's hand move like lightning to his bell and grabbed a knife. Not that knife. Oh! Come, King. Watch him, fella. Sergeant, I didn't realize. All right. King was on the job. I was sure she was faking. Yeah. I think you're smart. Yes, but you are not. We arrest all of you in the name of the crown for the robbery of the express office. We found the rest of the cash hidden on the sled outside. Constable, you're going to be landlord to this landlady for a long time to come. This case is closed. These radio dramas are created and produced by George W. Trendo, directed by Fred Flower Day, and supervised by Charles D. Livingston. The part of Sergeant Preston is played by Paul Sutton. This is J. Michael wishing you good-bye, good luck, and good health. Belong.


But there's lots of opportunities out there. Really. We've like we've been we've been I've been creating content for 15 years, right? and I If you just start at the thousand plus videos, I've talked a lot about those opportunities, right? A lot of them, right? Maybe it's not on the forefront of people's minds or it's not in the our current centralized education system or Propagandas cable television and all this crap, right? But the information is out there. Seek it out. Listen to honest opinion Like my agenda for sharing the information up and sharing is not to promote sell a product, right? Other than what I'm creating, right? My product.  So the best advice I can give to anyone, not just someone in Canada, someone in United States, someone you're any of you guys listening anywhere around the world Stop listening Following anything centralized Start seeking out and supporting very important seeking out and supporting independent creators Not just those that you Agree with but also those that share certain truths that make you uncomfortable, right? That's where you want to be, right? We have been as a as a society Lulled to sleep. It's like boiling of Frog, right? You don't throw one up boiling water a little jump out you turn up the heat slowly We've been lulled to sleep and the way they've done that is they provided us with the comforts in life Right to be dependent on them Right? That's how we've been lulled to sleep The best place to be for you to know what's going on in the world to be aware to acquire the tools that you need To be able to live your free life That you're entitled to is to live in a situation where You're first of all decentralized you feel a little bit of discomfort, right? you need you you you need to seek out information Contacts Certain activities Constantly right We humanity Have to be in a state of wanting Right really just think about this, right? You need to be in a state of wanting My grandfather used to have a saying right he you know you sit around the table people eat, right? And he would always say don't overeat don't gorge Right eat to a level that you're still a little bit of a little bit hungry, right?  You're gonna be comfortable, right?   You need to have a wanting, right? not wanting everything but a little bit of a hole there that you need to fill and Make sure it flows


We are going to be talking about brand building via sports and for that I would like to invite Mr. Ruhil Amin our editorial lead exchange for media group. He's going to be moderating this session and Our panelists for this session are Anita Nair group CEO India and South Asia Havas Media Group Anupam Bokeh VP marketing CMO FMCG brands RP Sanjeev Goenka group to please join us on stage Along with Sai Narayan associate director and head marketing policy Bazaar.com and Paisa Bazaar Thank you, Tejal. I think after you I'm the second most seen person on stage. So, thank you Thank you so much and over to you now, Ruhil. Thank you So I'm lucky privileged to be talking to The brand experts here in front of me and we'll be talking about how sports as a platform Has become an unfallow channel for brand building Can you hear me? Okay before we head into this discussion. There's an AV that we need to play Then we would kind of start. Yes sport Has the power to change the world It has the power to unite people it will be some can-can on the shores of these a tonight spot can create hope How many of these historic moments do you remember? Sport leaves you dazzled Sometimes on cloud nine and sometimes in tears Nothing can prepare you for the drama of sport sports separates as much as it might New rivalries and friendships are formed in seconds The father might be a fan of the precision of a federal back end But the son would adore the never-said-die spirit of Nadal But one thing is for sure They both be sitting there glued to their screens United by their love for sport The spectacle of sport can bring time to a halt Nations come to a standstill roads become empty Statems and living rooms get back millions watching around the world sport conjures of gods and legends from their humans Years of sweat and blood unraveled in a matter of seconds general Poor a rich sport doesn't differentiate the joy sport gives the passion it evokes The goose bumps that delivers Now are the sphere of life care Thank you very much for making it so special because sport is life I'll start with you Anita ma'am if we look at this a V It sums up the deep emotional connect, you know all sorts of emotion excitement. You get really emotional about things All these could be evoked only through a sporting platform And this probably explains why it has become such a big platform for brand building in your view What are the factors that make this platform so effective for brand building? See I think as far as sports goes and there's again Nothing new that I'm going to talk about the fact is that cricket rules the roost and you know There are brands here who've been absolutely you know patronizing cricket for a very long time and We see a lot of sports emerging now the new emerging sports, which has wrestling which has got Kabaddi which has got You know soccer and and of course I mean with Mary come doing the sixth on the medal You know boxing and the Olympics and all you know Everybody getting the medals in I think as Indians, you know, there is there's something that touches the hearts here I think we are a little more passionate than many more other countries and we are far more patriotic You know, so it's that feeling here of of really winning and you know getting up there Which really connects sports beautifully to the to the hearts of the audiences, you know And from times immemorial you've seen how cricket is spanned out, you know and how it's a religion You know and I mean not to talk about India Park where it is war and religion and God knows what all, you know all put put into one and and Everybody making good use of it whether it is the the brands and the audiences and you know even even the sporting Authority is doing that so I think the reach of cricket the fact that we are, you know We connect very well with cricket the fact that we have pride in winning are some of the factors which make Sporting events very very close to our hearts and there is so much more in emerging sports where so much more needs to be done You know the classic case is Kabaddi, you know today. I think after Cricket it's ISL and Kabaddi which are the which are the two main sports which are doing extremely well You know, so I think there's a lot that also needs to be done in the other areas But at an overall level I think we were very soft at our hearts And I think that's the connect with the sport and the winning of this has the elements to make us emotional I mean I also want to come you have chosen Virat Kohli over Bollywood superstars and this kind of underlines the importance of sports But how do you sum up the importance of this platform? No, actually it all depends on what is the requirement for the brand and When we were designing to your communication The platform was guilt-free snacking. So we actually wanted to as a purpose Liberate the Indian youth of unhealthy snacking, which the whole country is used to so we needed somebody you actually who espouses those values who is very health-conscious and He can become the face of the brand because it will only promote the brand in a very powerful and a very focused way It was always also on the backdrop of him Very publicly announces his departure from unhealthy snacking So I think that was also the platform which which helped us. We will also start a brand 2M was just launched in April of 2017. So we are just about a year and a half old So it was also about Establishing a credibility And we needed a some somebody who could help us do that otherwise a company coming from the east which is very large by the way, but ourselves going and Pitching a brand to the trade to the consumers especially on a platform of health Where there are so many failures in the past in the healthy snacking range and I can list down so many examples So I think the the odds were huge against us but we had as a purpose decided to go ahead and pursue this route of Liberating people from unhealthy snacking. So we needed a credibility driver, which we are brought We needed to engage with the youth who are far more health conscious these days as are every is everybody else So actually he epitomizes all of it and that's why The values of what we are trying to create versus the values that Virat himself espouses There was a perfect fit to be honest We just didn't start with you know cricket and Virat We actually started with who is the celebrity who will help us solve this marketing challenge And they were certain youth icons in the Bollywood industry as well So they were on there also on the list, but you look at the visibility that cricket provides It's about 305 days of cricket that happens in a year Which is like massive and when you watch cricket to watch a one day you watch it for eight hours You watch out e24 like four hours and it is full-on and high-profile engagement. So I think it all worked very well That's the reason why we chose him As I if I talk about policy bizarre We know very well how you have used this platform at the same time you have not only helped the brand You have helped the category, you know, so how do you? See this platform, you know from from the way it helps you leverage you know your brand so for us, it's a you know, it's some first I like to say If you when I look at sports as a platform Obviously cricket comes to the mind immediately Not just as a marketer But even when I was a student we used to watch cricket passionately and you know We've seen brands being built around cricket The the best piece of communication so every all market used to put out the best pieces of communication on cricket used to use cricket as a platform to launch the new communication or be the Vodafone zoos or Ferry call or all iconic campaigns have launched. So the clear thinking is that it's a cricket loving nation and the sport is watched extremely passionately as Anita shared and for us especially it is the platform where the entire male audience aggregate For insurance as a product. So for us, it's it's an extremely important platform because sports is where Exceptional IPL where both male and female audience aggregate, which is also good for us But if you look at so the entire male audience aggregate for us in that one platform, which is sports Be cricket or non-cricket. So for us, it's becomes extremely more important to be present on sport on Sports on and on cricket. So so that you know, we can reach out to the real Total audience also the other other important factor as I see is that the entire content viewing landscape has Seen a radical change over the past five six years. So television is Is still there is still the largest to reach medium, but it's also but also the Rise of oddity platforms have the catch-up content has increased a lot. So far as a marketer than I when I when I look at In order to reach out to the audience If I have to look at all the genres available for me be DC be it Hindi movies There is a slight Poliferation of audience happening, but cricket or sports is the only Platform which exists where there is an appointment viewing happening where my audience I know that my audience going to reach because a catch-up content does not Is not serve a great purpose for the audience I have a follow-up question on it actually from the same but before that I'll just come for the for the Brand story. There's a story for example, Swiggy story If you could lie, we'd love to hear that story a bit how Swiggy was built using the sporting platform Especially IPL if you could share a few words on that. So I think interestingly And Swiggy we all all know the the case as to the fastest delivery platform that they have and You know sports as an event and as SI said a live And be the fact I think they are far more open to integrating far more open to giving you a platform Where you can do so much more where the brand benefits actually come out very very beautifully So we on IPL for Swiggy We did this pedometer because it was the fastest delivery thing, you know And it it kind of gained ground very very quickly because you're talking about Swiggy as being you know a platform Which delivers very fast and you're talking about the fastest delivery in in in the the matches as well So that was one very very relatable Attribute which had synergies with the game as well as the the benefit that the brand was bringing to the audiences And the second thing was I think during the the non-live sections interestingly. We could actually demonstrate You know where during a discussion in the non-live section during IPL. They were they were actually ordered You know Rasgulla's for example from Calcutta have like the minimal order something yes, so that was what it was attributing to that you can order I mean, there's no minimum cost to an order So during the the the studio a discussion They actually ordered mishti and Rasgulla's there and the Swiggy guy came in and actually delivered You know that so I think the brand proposition Of various benefits that it is going to bring to the consumers is something that Swiggy did beautifully there I mean we are very very happy to be associated with IPL and with Swiggy and being able to you know bring this to forefront and Interestingly today as you're quoting. I think there are lots of brands who are looking at you know the way Swiggy actually made use Of what does it become a unicorn because of this point? I wouldn't say Swiggy gets into unicorn only because of IPL Because it plays a huge role in that and there is I think I mean I think every element has played a huge role And I think the offering itself from the brand and the way they are going about capturing the market I mean does lead them to you know the unicorn club for sure What would you say the experience of your brand's story with to yum and Sporting platform. How has it fanned out for you? I think it has worked out brilliantly as I said we needed a credibility builder for a new brand So Virat's present helped us achieve that and I think the way the brand's proposition was articulated on paper Executing that through Virat and through cricket became easier I think The there were some key criterias which we had to necessarily keep in mind when doing communication also that you know we are not using him just as a Clutterbreaker celebrity, but also to try and marry the values bring his life space into communication So it's always in the gym is in a cricketing field, etc Attributes like okay, you are eating so much yet. You are so fit so actually that helps build the brand's reason to believe we're being healthy and And you can indulge without any guilt So I think those values were able to be brought out very very well just coming back to you know Relationship with cricket and how we I think on sports some of the properties are very well established There are fours. There are sixes. There are fastest deliveries. There's man of the match, etc So you know really the properties and what they stand for and if your brand has something similar You can very easily create co-create and do a very strong brand integration whether it is fastest delivery or on on to him We said you know a cut on those rush rule And that's why we took the fall of wickets property because you could binge to your hearts content through the match Without feeling guilty because it's healthy. So I think there are established properties It helps you so many points to integrate. Yes Tell me about traditionally insurance is a category looked at during that tax saving period And you have moved it beyond that, you know, you cut that orthodox approach to insurance How what is the role that sports played in building that perception about insurance? Yeah, so So I think of this one point. I think it's a beautiful marriage of you know getting Virat to open a packet of chips is a Fantastic thing. I wanted to compliment on that. But also, you know, there's one point before that if you look at if you think of the innovation that's we get it and You guys did This innovation can be done on other Medium other genres as well But the kind of reach and visibility and the kind of clear integration sports give its it just takes it to a different level That's where the consumers interact more. That's the power of sports. So having said that on the question of Insurance overall the category Advertising mainly on Jfm, but they did sports actually help you change that perception Kind of you know, you had that captive audience You had that, you know the buyers where they're the young people were there. Did it actually help you? Impact that I'll give you a very very clear example. So I feel usually happens in the month of April May and For the longest time we never used to be on IPL because that's the those are the months where you know It's it's impossible to Spend in those period because the sale the down the traffic is down You you really can't the consumer is not even the thinking minded like to be honest No one wakes up in the morning thinking of no buying insurance as a product So no one think no one is thinking so So it's a very difficult category, especially after Jan 5 March where the maximum sales happen When the consumer is just done is filing tax filing everything. So April May are the the leanest month for us So when we thought of you know buying IPL It was an extremely difficult decision because if you look at lot of insurance categories are not there on IPL, but but if you look at our strategy, we are present throughout all all 12 months But when we did that what we saw was We we've had the highest traffic Because we couldn't easily measure the same month the same day we can measure so the moment We put our new piece of communication with Akshay Kumar. We signed up the brand ambassador and we put on IPL We got the highest traffic in a month, which is supposed to be The worst month for us in terms of traffic in terms of women in terms of everything so clearly it's like, you know Building a new category building a category and getting the consumer in thinking about insurance in months where He's not even thinking So if you look at 2019 In advertising lingo, it is like double the mark. You have an IPL followed by a World Cup How are you looking at leveraging this kind of combination? It's a cocktail of like, you know building brands in an instant How do you see this? Are you already strategizing on it? I mean, how is it for you? Yeah, I think the strategy has happened much earlier. So so it's a great year, frankly, you know with with so much of For the lack of another word overload of cricket But you know IPL for example, it's a question of the objectives of the businesses that are the brands that you're talking about And it's also a question of timing, you know, so for for World Cup coming absolutely after IPL I think the brand strategy is like I said very from category to category and IPL brings a very different kind of Audience and an environment to the table and World Cup brings also a very different kind of an audience In fact to my mind, you know, just to answer size question. There is 40% with female viewership now on on IPL So don't only don't only look at cricket as a sports where you aggregating only males and interestingly for you because you know Coming from an FMCG area, you know, you can actually leverage that very very beautifully because both IPL and World Cup Have close to 40 to 45 percent female viewership and the female viewership is also in tier two tier three towns By the way, you know, so it is very interesting if you look at these stats and actually I mean it comes It doesn't come every year right IPL and World Cup together So our recommendations to brand is to actually in cash on both because the the environment that IPL brings to the table is more of Entertainment as well as you know fast playing cricket and and and various other, you know The the regional the teams which are not really India Park or whatever It's a it's a combination of various countries Whereas if you look at World Cup from the attributes of it, it is really all to do with, you know Team India team Australia team England or something like that. So I think Reach as reach platforms both of them are phenomenal, you know, you look at, you know, the kind of reach that IPL does I think over the two years IPL is almost doubled its its reach and World Cup also gives you a decent reach So I it doesn't give you the reach of IPL for sure It's a little short. I think about 20 30 percent less than than IPL But I think the strategy is to take on both specifically, you know in a year when both are there because I feel will continue every year Yeah, and World Cup doesn't come every year. So I think the strategy is there are really to in cash on both, right? The fact with World Cup is that it unites the non-believers of cricket even they would because there's national pride involved in it Which is not an IPL I build more of a festive loud Indian cultural mix of entertainment everything else so So these two different natured slightly different nuanced properties How is to how is how are you looking at? Having them, you know work for your brand. I think from a media point of view both the properties are very powerful The difference between IPL and ICC World Cup is by the way The thing is even for the ICC World Cup more than 80% of the audience is from the subcontinent So I think that is a great thing. So you can still leverage that from a media point of view What I feel allows additionally is basically on-ground activation and getting a stronger engagement with your brand And that's why between the two if you see IPL We still feel being an Indian brand is more relevant for us but World Cup also is equally true where you can actually have more emotion and You know national Emotion associated with with your team, but both are equally large properties. They are very expensive both the properties So I think for brands may have to make a choice whether you want to go with one or two But if you could do both then you have the resources I think it's a fantastic opportunity in one particular year. So say what kind of opportunities are you looking at? You know at this this kind of a combination I think it's it's going to be very difficult decision It has to be one or it has to be both because both are going to be very extremely expensive properties Extremely expensive and effective also at the same time. Sorry. Very effective. Also, obviously obviously very effective, but It's a very well months and limited monies So it it has to be very thought-through decision Like for example, I was telling I've been telling star that if IPL was in JFM then you would find all the insurance companies advertising at that point of time But unfortunately, that's not the case It it has to be a combination of both as I see right now, but it's Because it's a and you know unlike other advertisers We advertise 12 months. So last time when I checked we were 250 days on air Last 27 2016 17 2017 18 the number is going to be more So for us The way we view television advertising is very performance driven When we put a communication out there, we get the traffic and that translates into a customer than acquisition So we need to sustain our media monies for 12 months across the two brands so It's real difficult to think but I can't Pick one but I think as we get closer to the tournament then we'll take a call. I'll take I have two more questions I am a little over time, but I'll just have to ask these two important questions one is Apart from cricket. There is this rise of leagues. You have pkl your isl. You have come wrestling leagues so The one sporting nation has changed into a multi sporting nation itself and again a very great Peace for you know marketeers when they look at sporting properties Are you how important are the rest of the leagues apart from IPR and ICC? World couple how important have the other leagues become for brands because they have this They cut through linguistic barriers also sometimes even you know how IPL polarizes, you know a father and a son You know, that's a beautiful like positive polarization. How are you looking at these rise the rise of these leagues? Which are beyond cricket? I'll start with you, ma'am. Sorry ladies. Was I go with this order following this order? Gender biases Okay, so I think there is a lot of opportunity In the non cricket part of it and we've seen that as I mentioned earlier in both Kabaddi wrestling as well as Soccer, I mean you guys have a soccer team as well You know what is interesting about these sports is the it also has and we're looking at some data It also has a lot of following in the tier 2 tier 3 towns, you know both wrestling Kabaddi and even soccer because you know They are the street plays there or the Akhara plays there, you know So you and in again interestingly because as you mentioned linguistic barriers, so there aren't any of those there We found we find again that there is a large chunk of female viewership So if for a brand if you are actually wanting to reach out tier 2 tier 3 towns where you also and specifically for FMCG's Where you also have you know look at? Sports as as as a platform. You can just close your eyes and you know go on to A Pro Kabaddi league or a soccer league or whatever because it's got mixed audiences Both there so I think the it's important for these sports to actually emerge and hats off to all the brands and the players Who are actually sponsoring these leagues? You know, I mean if you I think 2017 or 2016 the hero Soccer League when they opened up in Goa hati and it's a classic case of Amazon using You know the opening ceremony as the the the entry point where they announced they are the great festive sale of you know the early October that happens which clearly me shows that it is not only You know Large brands who are using cricket? Who who are not looking at other? Opportunities but brands like Amazon where they are talking about about large reach not and it's gender neutral because you're looking At males and females both who do online shopping and for them to actually get into an opening ceremony of a of a soccer You know event was was amazing So I think there is a lot that you gain from here and also they are far more efficient. You know we all know cricket is Exorbitantly, you know Saturated Then they deliver you know cricket you can close your eyes and say delivers You know it brings in those efficiencies, but yes the the entry or the is The cost of entry is very very high and if brands can afford that great But I think there is a lot of opportunities in the upcoming sports Absolutely absolutely I think it just makes Sporting options available to more brands than just the large brands Cricket is of course very large and you know what we are also seeing in sports is it's it has a very high affinity with you It also has a very high affinity with NCCS a b soap operas and movies, etc. Start to have a stronger affinity downstream to SEC and also actually if you are a slightly premium brand These are fantastic properties and again Different sports typically today even cupboard delivers half the reaches what cricket delivers Wrestling also delivers a quarter reach of what cricket delivers. So there are depending on what is your reach requirement? What is your budget? What does your brand stand for? Where are your audiences where you need to engage them? All those options are available and I think this is only want to grow the rise of cricket that we've seen and all the leagues Actually bring in a different aura to the whole sport rather than just bought by itself So cricket is high because we are a champion team Elsewhere it becomes more of a national team. We are but I think all these leagues, etc We will will increase the stature and level of the game the quality of the game the quality of the players itself Money is coming into these so actually there are there are opportunities for them to earn and develop even further So it's going to become very large very very large and vis-a-vis sports versus Gc if you were to take that comparison there's the other option available to market years I think the affinity and the engagement is much much higher in sports So more options for many brands and we'll only see the activity increase Quickly one word, which is I think life sports might end up saving television as a medium because Five seven years down the line. I see the audience is moving towards newer unless Other Jonas really reinvent themselves To be honest, I spend a lot of money on TV But I fear every day because the audience is moving and you can look at you can check with the audience here So people are moving towards so if you look at America, I don't know the exact number But a huge amount of audience has already moved to Amazon And Amazon is making great inroads in India Though I am worried about other non sports content On TV already and as a marketer, but but at the same time it is it's a great challenging period So that's why the rise of live sports becomes extremely important To be honest, no, we have not been investing very heavily on non cricket, but we keep doing very efficient buys But would I think brands like us should come together to support live sports, but and also also Non cricket sport should be slightly rightly priced also at times. It is not rightly priced But that's that's that's different, but I think life sports will will save TV I think I think what live sports has done if correct me if I'm wrong The appointment viewing which we used to speak about it has kind of given a strong argument against it because Without appointment viewing you just go and wherever whichever screen you have you've watched live match And you don't want to miss it, you know I think it has posed the serious challenge to that concept that we only go for the appointment viewing so my last question to you is What is the future of sports marketing given the kind of experiences it creates for example all of us remember When doni hit that sex when arm is so hail had a tiff with the Venkat press when cat Prasad, you know I mean those memories. I think are indelible when it comes to sports platforms keeping this in mind What do you think is the future of sports marketing in India according to you? If you have to do something it goes without saying, you know, I mean Whatever is happening today in this year or previous years actually Mentioned a lot about the future of sports marketing, you know while cricket will always stay mainstay I mean India is a country where probably the only country where cricket is is mainstay for the simple reason like I said You know, we are very passionate about the game. Yeah, and there are icons there whom we worship right right from I think Tabaskar and Couple they have to Sachin Tendulkar now to Virat Kohli and Dhoni So we their icons were worshipped in the country, you know So so you will not be able to move away from that unless of course it becomes You know absolutely unreachable or it is only The reach is only for some brands who have actually they were with all to pay, you know that kind of monies But with the advent of newer sports and as you said the live Part of it where you want to see it there and then rather than waiting for you know watching the episode of You know so para see the letter much later today because you have the OTT platforms which are driving it So it is there and then the viewing and also I think people are becoming as a country We are all becoming very very conscious of the fact that it is not only cricket You know the heroes are heroes are not only in cricket I mean for the first time this year I think the women's World Cup which was happening you heard you saw a lot of chatter on social media on the women's cricket Violet did not you know it did not get its do yeah, but with Mary come winning the the medals You know there was so much of sense of national pride So I think it is in in the interest of not only the sports the sportsmen And also the brands who should come together to actually build this was look at hockey and it's supposed to be a national Example, you know and today with the World Cup happening there I think it's fantastic the way you know so many countries are coming in and and you know somewhere, you know In in the interiors of India not only you know, you know a metro So I think there is a huge Scope a huge potential and I think the brands were who will be in a position to catch catch up with this Barring cricket if they're able to catch in really really fast. That's when you know it should really Get results for them in years to come Absolutely, I think there are more heroes emerging in every sport I mean seeing him others the way she ran just gave you goose bumps or actually Looking at nearer Chopra throwing the javelin and getting the gold medal and he's only 18 And you know his pores his heart out and I think these are iconic moments in sports Which makes you feel more engaged, you know, we still get goosebumps when you see couple there lifting the 1983 World Cup Oh, don't he hitting the last six or to win the 2011 World Cup So I think these are these are fantastic Opportunities what the sports marketing channels, etc. Also doing is they have made the game very interactive Yeah, you just don't watch a soap opera or a movie. There is a lot of engagement texting happening and I think Star changed the game entirely last year where there was so much of engagement beyond just watching the game So I think it just allows you to engage to a completely different level the other thing that you know Anita was saying is the game ends in whatever two hours three hours versus and TV serial, which kind of goes on and on and never know what where it will end and where it will start the next That's quite boring. So I think high level of engagement No high level of anticipation Also emotional alignment supporting the team supporting the players I think this engagement will only going to grow and you know sports marketing and sports Stages likely to become very very big coming going forward So your last words about the future of sports marketing. How important? Yeah, I think They really shared the real insight, but I just want to share just one point, which is What will I'll talk about non cricket sports? Who will really drive the? Popularity of non cricket sports is the audience if you look at the amount of social media chatter that happens around the non cricket sports Obviously cricket will still do the rules, but there's a huge amount of chatter that happens So there are two kinds of audience then with which exist one is people who really follows these sports and There will be other audience who will want to join the conversation Because these new sports are emerging. So the the conversion that are happening about the sports People are generally making so they will pull the people who want to join the conversation So if you look at today, everyone wants to join the conversation because there's a lot of chatter that happens So the real fans will also pull more audience and therefore the overall Sports is a property would Perfect and sorry we're taken Over time, but we have to play this last AV and then it's over. Yes Thank you once again for your time. Lovely talking to you. Yeah, thanks You


Hello fellow fragrance lovers. Today's unboxing is from Zara. I ordered some perfume from Zara for the first time and this came about because I've been looking to get a fragrance for my 16 year old son and I was wore in a shop one day over Christmas and the young man who was serving me smelled very lovely and so I asked him what a fragrance he was wearing and he told me it was a Zara perfume and I didn't even know that Zara did perfume so when I got home so when I got home went to look for the perfume and as you do I also found that they had women's perfume so I decided to order some. It was Christmas and the sales so we have a go fruity join life. This is $5.99 and then we've got Zara Emochi Atelier in Tokyo. We have a silver Ode Toilet. So we're gonna start with this one because this is what got me onto the Zara website. So first of all really good price, really good posted and packaging. I got this within a couple of days of ordering so I was very very impressed by that. It's a very nice box. It does look very swish. So you've got man's silver and man's silver winter which look really good for the amount that you're getting and as I say to this young man he smelled really really lovely and I think it's always good when you can get that. So adorable. I love that. The packaging is a little bit fiddly if you're not used to it. Fiddly packaging. Okay I think the idea is you're supposed to open it like so. Zara go fruity join life and this is an Ode Toilet. Okay let's see this one here. This is going to be easier to open. Let us see. So I don't know if it's a thing that perfume boxes are supposed to be difficult to open. Is that kind of like a thing? It's the travel size spray and it's part of the artisan's collection. Let's sample them. Okay we're going to try the Zara Emuci Atelier in Tokyo and according to the website it's supposed to have top notes of pear which I like. I find pear fruits very attractive and generally the middle note is rice. I've never tried a perfume that has got rice as a note in it and the base note is supposed to be sandalwood. I quite like sandalwood so quite curious to see what this tastes. What it smells like. Oh it's a rollable. This is my first rollable. I didn't realize it was a rollable. I thought it was a spray one but see I'm gonna try it on here. Oh the pear is really strong. The tartness a little bit sweet. Quite like it actually. It's very interesting. I can't smell too much alcohol. It does have a little bit of a powdery-ness to it. That's it. It reminds me of baby powder from when I had the babies. I've had five babies so I'm familiar with baby powder. I can't say I'm getting rice. I cook a lot of rice. Perhaps that's not how rice is supposed to smell but I definitely got the pear at the beginning. Maybe it's something that settles into the skin really nice but right off the top not too bad not too but not too bad either. The next one go fruity is apparently it's got apple as its top opening note and it's got peach and vanilla as the base note so I like apple I like peach and I like vanilla so I thought I'd give it a go and I like the price that's why I decided to give it a go. Oh very strong spritzer. Oh hello. Oh very inviting it's very pleasing fruity fruity it's powdery and it's fresh like the powder isn't as heavy as in the other one but oh I like it. It's very appetizing. It gives the impression of vanilla it's quite cosy and comforting. I like this I like this can't comment on the longevity because I haven't tried it on my skin yet but so far it smells good this could be something that I could see myself using as a everyday day-to-day perfume when I'm just going about doing my business not when I'm doing something special or anything like that but yes quite like it a very simple bottle design obviously yes okay now let's try the manned silver or we'll just try the manned silver winter because I like the color better so it's a very nice color bottle it's got an ombre look to it and the top notes are mint middle note is amber and base note is sandalwood so even though this isn't for me I'm the one that's actually doing the shopping for my 16 year old son so we're just gonna see how this smells the atomizer is a bit problematic very green very fresh perfect for a teenage boy I would say love it I'm not getting the mint though I'm getting pine pine tree smell but not the mint it smells very I want to say common but I'm used to smelling this say at the gym when there are lots of people who've just had their showers and they live in the gym so very I think appropriate for a 16 year old boy basically but I can't say that it's very special in any way we're gonna try the silver now I was just trying to find a paper that hadn't been tried on so this is clear this one's a lot more subtle very very subtle let me find out what the notes are okay the top notes are lemon lavender and pepper middle notes are neroli and orange blossom base notes are cedar and sandalwood so this one's got a lot more going on than the winter version but it smells a lot more subtle it's not quite as synthetically in your face as the man winter one yes it's not quite as strong and for my 16 year old I definitely think that the green one would be better I can't say I'm picking up on all of the notes that they have mentioned so neroli is one of my favorite essential oil fragrances I'm not getting that from here at all but it's alright I think it will do the job for the price that it is for and for somebody who's new to perfumes especially a young boy because this is gonna be his first perfume set so this is the Zara home that I got over Christmas for the holidays I will report back on usage and performance once I have worn these on my skin for several days and once my son or my husband have used this thank you so much for watching remember to subscribe so you can follow along with my scent journey and also can you recommend any Zara women's fragrances that you think are quite good I'd appreciate that bye


Personal finance practice problem using OneNote. Mutual fund net asset value per share calculation. Prepare to get financially fit by practicing personal finance. You're not required to, but if you have access to OneNote, would like to follow along. We're in the icon left-hand side and the practice problems tab and the 1310 mutual fund net asset value per share tab. Also, take a look at the immersive reader tool, the practice problems typically in the text area too. Same name, same number, but with transcripts. Transcripts that can be translated into multiple languages either listened to or read in them. We're imagining we have investments in a mutual fund, remembering that as individual investors we could invest in individual stocks and bonds, but more likely we're going to be utilizing tools like mutual funds and ETFs, allowing us to put money and pool it together with other investors into a fund. The fund manager then allocating that money across multiple or different assets, giving us diversification within the mutual fund is the general idea. Also remember that if you have money in like a 401k plan or an IRA, then usually those are something like a mutual fund that is now under the umbrella of a 401k plan or IRA and giving you some tax benefits, but also giving you some restrictions over the funds that are under that particular umbrella, that's gonna be basically the trade off there. Now, when we're thinking about our investments in a mutual fund, we've gotta kind of wrap our mind around how we're gonna be using some calculations and tools to be valuing the mutual fund, some being similar to the tools we would use to value say an individual stock, for example, but we wanna keep in mind what is actually going on, what's actually the investment that we're putting money into. So if we have the mutual fund which has assets, not just the assets that we put into the mutual fund, but we're talking the total value of the mutual fund assets at 842,300,000. Now that asset valuation could be a combination of stocks and bonds, for example, depending on the type of mutual fund that we are talking about, and we can typically value those possibly at the end of a trading day, for example, based on the underlying value of the stocks that the mutual fund is holding. So we're talking about a mutual fund which has holdings of other securities, other stocks and bonds, for example, which we can value because those are publicly traded, stocks and bonds possibly valuing them, say at the end of the trading day, for example. We may also have the mutual fund having liabilities of 25,700,000, and we're gonna say that the number of shares outstanding are 35 million shares outstanding. So this looks similar to how you might value, say, a corporation, right? If I was to value a corporation, we can look at their balance sheet and I can say, okay, you have assets of so much, you've got liabilities of so much, you have equity, which is basically the net assets, assets minus liabilities, and we're gonna break out that equity, the net asset value in essence into a standard number of units that are all equivalent in nature, the number of shares. Similar kind of thing here, except that the mutual fund is now simply owning other shares which are investments, if you're talking shares could be bonds too and other kinds of securities, but if you're talking shares, the shares then being ownership interests in corporations. And then we can break that ownership interest out in a similar fashion to a corporation into standardized units, the number of shares, but now we're not talking number of shares of a corporation, but of a mutual fund. Okay, so the net asset value per share then is gonna be the assets, we're just gonna take the 842,300,000, minus of course the liabilities, 25,700,000, that's gonna give us the difference. The net assets equivalent similar to what we would do for a corporation, that would be like the equity or total equity section of a corporation, the net value, net assets, which we might determine in a mutual fund, basically at the end, like I say of the trading day based on the underlying securities within the fund, which we should be able to determine if publicly traded, fairly easy based on the trading activity. Then we're gonna say the number of shares is 35 million, that's the equal kind of chunks of ownership, which we've broken out in a similar way as shares to a corporation into equal ownership units. So we can simply take this 816,600,000, divided by the 35,000,000, and that's gonna give us the 23, so the 23.33, $23.33, the net asset value per share. And you can imagine a calculation like this being something that would be used to determine basically the price of the shares that would be calculated possibly at the end of say the trading day. So you can imagine at the end of the trading day that you're gonna say, okay, what's the asset value in the mutual fund, which you can calculate based on the market value of the underlying assets, stocks and bonds, for example, what are the current liabilities as of this point in time, the net assets being the net asset value. And then of course you can take into consideration the number of shares and divide that out to get to the net asset value per share calculation.


Hi guys, this is Jason Zach from Nathaniel School of Music. In this tutorial, I'm excited to teach you one of my favorite Beatles songs, Day Tripper. It's a very groovy song, pretty much a bluesy song, blues, rock and roll kind of song, a great bass line, an incredible melody, some amazing vocal harmony, chords are beautiful.  Now, to encapsulate all that on the piano, and as you probably know, there's no real piano in the song. It's just guitar and bass guitar. There's an incredible bass guitar line, amazing vocals, backing vocals, drums are incredible. So I've just tried to figure out a way to play this entire song on the piano, and I have two versions for you. One will be an accompaniment version, which you can use with your bandmates or with you singing, perhaps, or with someone else singing. And another version would be where we play the melody in the right hand and the bass line in the left hand. It's almost like two melodies or what two people would do. So stick around till the very end, and to supplement your learning, you could consider becoming a Patreon on our Patreon page, Patreon.com slash Jason Zach. On this particular portal for $5, you'll get the handwritten notes, the staff notation for everything I do on YouTube, including this lesson. And you could also bump up the tires and look at other options like workshops, some monthly workshops with me, and also courses, video content, other resources, classes, and whatnot. So do consider giving our Patreon page a check, and that'll also support our channel a great deal. And before we get cracking, please consider hitting the subscribe button and hit the bell icon for regular notifications that'll give you a ring whenever we go live, whenever there's a new premiere or a riff or a new lesson which will come your way on our YouTube channel. Let's start. So first off, the bass riff, let me play it for you and then share it. So for the most part, this is the main riff and it gets transposed a bit. Even at the bridge, it gets transposed. But for the most part, you're gonna play this riff with E as the pivot. This is the main riff. You know it's this song. In fact, the song starts like this.  Let me guide you with the fingering which I use. That's E, G, G sharp. So that's a bit kind of tricky to play both those notes. So I go, my ring finger is needed. Otherwise, I will run out of fingers. So ring, pinky on the E, ring on the minor third, G, G sharp, B, which is the perfect fifth. E, D, so E, G, G sharp, B, E, D.  B, F sharp, B, D, E, B, D, E. I end with my thumb so that I can flip over and repeat it and loop it. Index, middle, thumb, back, one. The first one is a dotted crotchet which is lasting for one and a half counts. One and two and three and four and one and two and three and four and. Otherwise, it's just a continuous set of notes, also between the bars. And two and three and four and one and. There's nothing at the one and. Instead, it's a sustain from the previous four and. One and two and three and four and. Two and three and four and. Another pause happens. One and two and three and four and one and. Two and three and four and. Those are your hits. One and two and three and four and one. Two and three and this goes over the E seventh chord. So to voice the E seventh chord. I'm using this voicing which is a very minimal and a cluster of notes. I'm doing B, D, E. I could even do a full on E seventh but that's not what we are really hearing in the song. We're hearing a more minimal guitar voicing. So I'm doing B, D, E in my right hand. That's the bass line on the right hand. Supports it with chords. And whenever you get confident with this as our head moves with the track. We try to bring the pulse in our right hand. Ta, ta, ta. One, two, three, four, five, two, three. Start, move your head. Now this might be tough until you get the bass line very well. So till then, just play whole notes. Semi briefs. Get the correct fingering. And then maybe after a couple of days, if you're not so sure, you can then bring in the pulse of the right hand and try it a bit staccato. Dynamics. Some could be legato. Some could be staccato. Vary a volume to create different articulations around the music. Lazier, choppier. All you have to do throughout the rest of the song, what you can then do when the next chord is A major, by the way. So he goes. Got a good reason. Still. Take it the easy way out now. So that whole two lines will be on the same E riff, which is copy pasted twice. Got a good reason. Take it the easy way out. Whole story copy paste itself, but transposes and then copies. On the A. So you're going to the four chord. So we are kind of on a blues progression. So you play the one chord four times. One, two, three, four. One, two, three, four. One, two, three, four. One, two, three. And then one, two, three, four. One, two, three, four. Almost like a 12 bar blues shape. So we go. Got a good reason. Second line. Take it the easy way out now. And then we go to the A. Got a good, you're just gonna pretty much copy paste itself. So let me take you through the riff, transpose to the A and then the chord voicing of A in the right hand. So I'm voicing A seventh without the A. I'm just playing like a C sharp E G, which is kind of a C sharp diminished chord. And I'm transposing the same riff, same fingers, same intervals. A C C sharp E A G E B E G A A, same fingering. Versus A, it's almost like a carbon copy. Just remember to loop it and come back. And the chord there would be, and this is just for one round because it's a blues form and then you need to come back to E. So, got a good reason now. Take in the easy way out now. A, back to, take in the E. Then goes to the D-tripper part, which is a new set of chords. So I hope the first riff and then the transpose riff on A is sorted out for you. That's pretty much eight bars of the song, isn't it? So that's a lot of work already done. Okay, so the chords first of all, let me break down the chords so you get your right hand voicing quite intact. The chords in the right hand would be, I'm voicing F sharp seventh, four times of F sharp, by the way, four bars. D-tripper, one way to get in. It took me, it took me, so that's A seventh, B-flat seven to find out. I found out. And then, let me break down the chords. She was a J. Now, again, how I'm playing it would be E F sharp, A sharp, also known as B-flat, F sharp seventh, twice, third time, fourth time, now A seventh, I'm playing. As E, G, A, C sharp, I like that voicing. That's A seventh, A-flat seven to find out. That's C sharp, or D-flat seven. Ends on a B-dominant seven, which is a beautiful chord, beautiful chord construction because in their head, how do they turn around or how do they re-loop the song? Play the five. So, the five of the scale, which is E, is B seventh. So, I found out, I found out, I found out, I found out, back to the root. So, let me just do the second part or the chorus part of the song. D-trip-up, one way to get in. It took me, so A seventh, or A-flat seventh, to find out, D-flat seven, I found out. Every chord in this song are dominant seventh chords. So, you may want to brush up how to form the dominant chord in the first place, see my hand written notes, and also the way we've notated it in our staff notation. So, a dominant seventh chord in a nutshell is a major chord in some inversion and then you add a flat seven, which is also called as a minor seventh or a dominant seventh interval to it. So, if you take it, let's say all your chords or just one chord, E major will be E, G-sharp, B. It's seven will be with a D, which is actually seven flat, and then you add, you can play it wherever with four inversions. So, that's E, G-sharp, B, D, or D, E, G-sharp, B, or B, D, E, G-sharp, or you could do G-sharp, B, D, E. A lot of inversions for these chords. So, to make it easy, I've kind of removed one note and then it's a bit easier to shift. So, see the notation as well and also the formation of the dominant seventh chords. So, let's roll this from the top and then I'm gonna, let's do this day tripper chorus and then I'm gonna show you what the bass does. We've done the bass of the chord of the reason. Then we transposed it, but we haven't yet done. I'm gonna show that, hang on. So, day tripper. Get the count. One way ticket, yeah.  One bar of A seventh, one bar of A flat seventh.  To find out. I found out. To find out. I found out. Now, coming to the bass line of the B section or the chorus. She was a jam. That's pretty much all that's going on. Now, the way I like to play it, the original is beautiful bass line, which is one, three, five, seven flat, major sixth octave.  Come back down. This is how I like to play it. You could also do your index there. So, your index is kind of flipping between the C sharp and the D sharp. The way I like to play it, sometimes at gigs, I'll do. I'll leave out the one and go a bit later. And two and three. I like that variety. So, it goes well with the chord in the right hand. Let's do that. Day tripper. Day tripper, one way ticket here. That part will be one more time. Copy, paste it. It took me so... Now, so long will be very similar to the F sharp bass line. That's one. Get your intervals going. That would be one, three, five, seven flat, six octave, one, three flat. Sorry, one, three normal, five, seven flat, six natural, and then octave. So, it's the same story you're going to do with the A and then the A flat chord. Kind of reserving my index finger for that F sharp and my thumb will go from G to A to the octave when it comes. So, that will work for the so long.  It's quite easy once you practice it. That's your F sharp. Then A coming up. A, A seventh, first of all. So, I'm playing like this. Sliding my entire hand by one semitone or one step chromatic step down to accommodate the A flat. And try to play the pulse in the right hand in as much of a staccato way as possible. So, how am I playing that? The bass line kind of simplifies itself to do That's one, two, three, four. One, two, three, four. We don't do any kind of sevens. It's just the chord. One, three, five, five octave. One, three, five, five octave of the two chords namely C sharp seventh and B seventh. I'm playing the right hand like this. B, you can even hold it. So, let's try and do this entire comping technique with the chords in the right hand with the bass line in the left hand and then see how it goes. E seventh with that riff verse F sharp A coming up We do it once without talking normal speed and then a bit slow. Lightly slower. Right guys, so that was an accompaniment version which you can use with your band or you could sing if you can develop that independence which is already quite tricky with the left hand doing the bass line and the right hand doing the chord comping pattern but I thought we should go one step further and get the vocal line also on the piano and I've arranged it in an exciting way where I've got the lead vocal and at times we are also going to fool around and bring in the harmony because this is an incredible duet. You hear always two singers or two voices in the song sometimes three and the Beatles are known for their vocal harmony. So let me first teach you the melody and the way I've arranged it in the right hand and the exact same thing which I taught you all through in the bass clef will remain. It's just going to be a lot of work to coordinate the two hands as even I found out when I ended up learning the song for myself. So if you take the right hand let me first walk you through the melody so you want to choke that in of reason, that's a staccato and then I'm taking a gap because that's how it is in the song a whole bar of no vocals got a good reason this will go So when you do this got a good reason again it goes over the A chord so I'm just kind of skipping the taking the easy way out because I've harmonized that I'll teach you that later so the got a good reasons if you will so bass, the second time when the bass is A7 you end on the A that's what we do in the song when you do A and now the taking the easy way out the first time we sing that I'm doing a harmony so if you want to just do the melody taking the easy way out just that second time now we add the now second time second time now with the harmony with the harmony I'm doing this is actually the vocal harmony in the song so easy way out now all way out thirds and ends on a third diatonic thirds but the middle notes are not thirds they are fourth intervals that's the harmony taking the easy way out now so you could get that on the piano do a little bit of finger crossing and flipping to help you along the way just follow my fingers sometimes I go I do this rather annoying looking technique but it's very effective I just flip out fingers you see the sound is not dying so in my book it's fine because it sounds good to me I don't want to choke it I don't want it to be like a shock so I'd rather go I have to come all the way down there that's the song could flip out your middle and bring in your pinky there and I want to make one point noted that I'm playing the entire melody an octave higher because otherwise it will really clash with the piano remember we are just trying to do justice to the song the original song is incredible you should definitely go and listen to that if you haven't already but to accommodate the notes on the piano logistically the left hand is already low the right hand comes low they will clash so I'm playing the right hand higher for more separation and to even be able to play it in the first place so the whole story now line one without the riff yet just melody wait for that bar and then again okay with the riff slow it remember you have gaps so in that gap you are not going to mentally be fried so much because it's only left hand and no right hand so whole thing one more time slowly moving forward to that A bass line what did I tell you for the A variation melody goes to A there good reason over the A7th and and taken the E there's a syllable added there got a good reason taken the E there's an extra syllable with the word for got a good reason at that third line so at the end of the four you go for taken the E and then back to the normal harmony for taken the EZ way out now you add the word now and you add the word for which precedes the bar so whole line three got a good reason don't forget the A change and for at the end of the four for taken the EZ way out now and then this ends with the she was a day tripper so she was a she was a so let's put that whole line three and line four into context only melody first got a good reason for taken with the harmony for taken the EZ way out now she was a she was a so we do the natural D there so makes it very bluesy got a good reason gap easy way out now and now she was a she was a with the whole base ensemble now for take then you have to come back to the E which is a bit tricky let's do that again so she was a she was a bit weird because the base line naturally will go but she was a is B D B end of the fourth line so one more time the third line and the fourth line again okay so we've let me show you through the first four lines now as best as possible play along or follow along at least and then play along maybe later if you haven't built the coordination yet was a okay now coming to the day tripper chorus part first of all the left hand is just going that as we learned earlier in the base line okay and proceeding that she was that I taught you earlier now she was a day a a tripper she was a day a a tripper one more she was a day a a a tripper then one way take it yeah one way take it yeah again she was a day a tripper stop again one way take it yeah it took me so it took me so to find out I found out okay so again she was a slowly she was a day tripper one way take it yeah it took me so long as e-flat it took me so e and then e-flat it took me so long to find out I found out now the ending I have I found out with the harmony I found out which is higher F higher D sharp with respect to the B with the bass let's attempt the at least the F sharp part so let's do that again with some vocals she was a day a tripper one way okay let's only do the day tripper she was a she was a day a a a a a a again moving on off beats there pretty much the end of the two end of the three and end of the four just get that one way ticket quite tricky one way ticket here it took me the whole four bars of the F sharp dominant seventh part again with this bass riff which you're familiar with I guess and then goes into the turn round which we learned earlier so last time again just the F sharp part she was a day tripper so let's do the it took me so long to find out part which is A seventh and A flat seventh and the bass line goes which we have discussed earlier it took me so let's do that later let's break the last line into two it took me so okay one more time slowly do the ending the melody will go two dotted quavers there so whole story only that last line again you can even see the notation slightly slower whole melody line again with everything with the bass line as well let's give it an attempt actually let me do it in two phases before we end one is only melody with just the chord roots and then we'll do the melody with the actual bass line and then we pack up the lesson E pulse in the left harmony way out now A coming up don't forget that A in the melody now she was F sharp Zanz it took me so to find out I found out with a harmony there now let's try this with the bass line and see how that goes throughout the lesson we've kind of tried to increment our study of the song we started with just the bass line the iconic bass line then we fueled up the chords in the right hand to play a nice staccato pulse with the song with the lyrics as a nice accompaniment version then we looked at a rather challenging ordeal which would be the melody in the right hand and the bass guitar line in the left hand almost like two instruments playing together which is probably how the Beatles performed it in the first place you'll have Paul McCartney playing the line and then singing it so well something they do or they did rather and something you should probably strive to do eventually and all the best with this guys hope you find the notation useful as well if you don't read you still have my handwritten notes where I've pointed out the hit points and stuff like that it's all available on our Patreon page do consider heading over there and for a five dollar subscription you'll get all this stuff and more lots more actually on the Patreon page thanks a ton for watching the lesson hope you enjoyed it do share it around do leave us a like a comment and anything else you'd like me to teach and as always this is Jason Zach from Nathaniel School of Music I look forward to catching you in the next video too cheers