In contemporary times, we will often times think of artifacts as being presented by an individual and created by an individual And that does happen more now that it ever has in the past. Certainly. We have individual content creators posting things to YouTube and to to TikTok and different things like that much like this video you're watching now created by and and presented by an individual But the truth is you know these videos that I'm creating as much as I would love for them to go viral or whatever They're gonna have a pretty limited impact or they're gonna be maybe impactful of the people who are watching them But that number is gonna be fairly small compared to the videos and other artifacts that we see in in mass production and mass media so Those are created by an organization talking about films TV shows radio programs even even the biggest podcast Have a team of people behind them There may be one person on camera or a couple people on camera But they are represented and supported by a support staff of hundreds or thousands of people right and when that happens It impacts the the artifact the fact that it's created by an organization Impacts that artifact the way it's presented what a shared all of that kind of stuff So with that in mind, we're gonna take a look at organizational analysis as as a part of critical media studies and and look at that particular Perspective in that particular lens in the way that organizations impact the content that is created in the artifacts that are presented so very briefly organizational analysis Exams artifacts from the perspective that media is inherently influenced by the organization Creating it much the same way that if you had an individual artist you have an individual painter That that painting is going to reflect that person's perspective and their ideals and their morals and their whatever It's gonna carry a part of them with it, right? An artifact that's created by an organization will carry the same things from that organization You know if you have an ultimately a very conservative organization over, you know, very conservative moral So that's the kind of artifact that we're going to create as opposed to a very liberal or very very, you know Free organization, they're gonna create something totally different that artifact is going to going to represent the same values and principles as that organization so artifacts Need to be examined then from the perspective that the media is inherently influenced that artifact is inherently influenced by the organization creating it So some of the major premises in organizational analysis include first of all that organizations have structures Organizations are by definition Structured entities. They don't just exist freely and they're not just, you know Roman ground the organizations have structures and they're represented in a couple different ways first of all We have hierarchy this idea of hierarchy where there is a power structure, right? Where one person is over another has power over another and somebody report everybody has a boss, right? Everybody reports to someone. There's a structural hierarchy at play there where one person is going to have more Influence more same or power based on their position You also have this idea of differentiation where in an organization people are specialized into different areas So if we look at a major movie studio for example, you have the on-screen talent, right? You have actors and that's what they specialize in those are people who have that skill that ability to act Then you have people directing them who have the ability to to put people in the right positions and have this overall vision for the The film, right? You have producers who are kind of behind the scenes putting all these pieces together and making larger scale decisions But you also then have you have craft services. You have there were people who were making food You have accountants of all kinds You have you have all kinds of people that are there behind the scenes you have executives You have marketing people all these things and they're all specialized in these kind of silos, right? Where they they focus specifically on what they are good at so organizations are that's great for organizations They can bring together people with these specialties and and have them as specialized in these Expertises but at the same time it does divide up the work quite a bit You know, you don't have everybody looking at all the things necessarily and so Anyway, there's differentiation. There's their specialization within organizations You also have formalization there is a there's an etiquette to these things there a way that the things are done, right? There's a way that things are presented and there's kind of an ethos around that organizations You have a formalization of procedures You have a formalization of of interactions and interpersonal relationships and things within an organization So organizations have structures in all of these different kinds of ways There's different ways that they're specialized in different ways that they're organized So that in that's a major thing to keep in mind that organizations have structures And that's going to impact the ultimate artifact here The structure of each organization is going to be unique as well if we look at one movie studio It's going to be different than another movie studio, right? We see that in that there are some who focus on blockbusters and major franchises and things and there are some who focus on little Indie films or art house films or dramas or you know, the kinds of win awards for for actors and things like that But the structure of each organization is different some are more formalized some are less formalized some have More levels of hierarchy with you know, lots of different layers and others don't they're flattened organizations where there's very little Very few layers between the ultimate Decision-makers and the people kind of at the at the lower realms of the hierarchy, right? Every organization is unique if you think about different jobs you've had or different places you've worked They're all unique every organization is different and we need to keep that in mind as well And then that uniqueness then because they're all unique that affects the output So all of those things that are unique the hierarchy the differentiation of formalization the structure of these organizations Because it's different in every organization that impacts what you see on the other end, right? I remember a famous story about the Lord of the Rings trilogy the original Peter Jackson Lord of the Rings trilogy he shopped those around forever really wanted to make these movies and he shopped it around forever and he shopped it around as a trilogy and then Many places said well, that's just too much. Why would you do three films? So he eventually put it together as like a two-film package, right? So we okay We can do this in two films and then he went to the the studio that ended up making it and they kind of look at I'm said, but why are you making two? There's three books. Why would you not have three? Why would it you know? Why would you condense it into two when there are three books and he said oh great We can do three but because that they had a different different perspective They had a different organization and different ethos and different way of doing things and looking at things and So they viewed things differently They could see that vision differently than the other studios could because they're different every organization is different so these are the major premises that organizations have structures those structures are unique and Because of that uniqueness, it's going to affect the output that you eventually see from whatever organization you're looking at In a contemporary sense, we can look at a couple things as well There are very a couple of very important contemporary perspectives that we need to consider first is the gate kind of gatekeeping function that media plays So essentially in short and we're not going to get into great detail There's a lot we can talk about with gatekeeping just in and of itself But gatekeeping basically means these large organizations and in another one we talked about, you know Conglomeration and concentration of these things. So you have a few organizations that are basically deciding What gets made what gets heard what gets said what kind of movies are being made? What kind of TV shows are getting on the air? And so we have this gatekeeping function where these organizations are making decisions about What's going to be what's eventually going to be put out and what perspective we're going to get? We see this in a lot of different ways and we'll get into that we'll get into here in a few minutes But there's definitely a gatekeeping function, especially in modern media. That's always been true in media But that's especially important in today's media where we're especially fragmented in the way that we consume and view media Also keep in mind that we have large organizations. It's huge conglomerations and concentrations and lots of lots of intersection and integration of media So there are lots of hands touching every product that comes out every artifact is You know very rarely is for a major media artifact Is it going to be just one person's vision and one person's product? It's going to have been touched by you know by my all kinds of hands by the marketing department by the accounting department by the legal department by the Executives by the you know and then the creative people as well So there's there's a lot of hands and by the time you know and think about how we think about sometimes a Bill that starts out in Congress and then by the time it gets out and passed into law It looks like something totally different because you know You had a one or two few people that put this bill together And then you get hundreds of people to get their hands on it and add things and subtract things It's hardly recognizable at the other end, right? That's true of artifacts in major organizations as well It's one of the impacts that organizations have is that it puts a lot of hands on every artifact And then we have to think about the impact of social media as well, which is a newer thing, right? It's a newer thing 20 years ago We didn't have to think about this or really have a much impact on on from social media But now we do we have individual creators of content individual people be a being able to express their opinion and and and it's been you know If I've defined it influence others based on their opinion and so we have some people who are influencers So we have the impact of social media in that way kind of giving other people some input and and and on this as well Organizations are cognizant of that and paying attention to that so Now that we have a sense of what organizational analysis is kind of all about let's take a look at some of the questions that are commonly asked by someone who would be engaging in organizational analysis Or engaging in critical media studies with the lens of organizational analysis, so First of all we ask as always who created this artifact Whether it's an individual whether it's an organization whatever we want to know who is behind this artifact And and where it came from then we also want to ask ourselves What's the purpose and the values of this organization in this instance because we're engaging in organizational analysis the artifact comes from an organizations we want to ask Who is that organization? What is their purpose? What are they trying to accomplish? What are their values? What do we know about them? So we're going to dig a little bit into who is this organization and what are they all about? so how did this purpose and values impact a creation and presentation of this artifact and so Once we know who created the artifact and what that organization is all about then we can start to make some deductions about What are the purpose and values and and how did those impact what we see in front of us? What what that article or artifact became and what the eventual output was there and then what's the agenda behind that artifact? What was the purpose of releasing it of producing it of putting it out there in the world? What are they hoping to accomplish with this artifact? So these are some of the basic questions and then this can spin off in a variety of different directions as we're going to find out here But so we want to ask them these broader questions and then see how they apply to specific artifacts So let's take a look at a couple of different instances here The first one we're going to look at is the case of Norm McDonald The comedian Norm McDonald when he was on SNL Saturday Night Live back in the 90s He was the a cast member on SNL for many years and then became the host of the weekend update feature on Saturday Night Live Ended that for a number of years and as part of that He really became fixated at the conclusion of the OJ Simpson murder trial when OJ Simpson was found not guilty Norm became pretty fixated on the fact that he believed OJ was guilty and that the trial was a joke and and that the verdict was a sham and so forth and and So he made that very clear almost every week on on weekend update He would make a joke about how OJ was guilty or he actually did it or whatever and at the time the the president of NBC happened to be a friend of OJ Simpsons and did not like this this feature of Weekend update and he let it be known that he did not like it He wanted Norm McDonald to stop commenting on the OJ Simpson trial and stop saying that OJ was guilty And so forth and Norm basically refused. He said no and as a result that was fired Not only from and they first was pulled from as anchor of weekend update And then eventually after a few more weeks was fired from SNL all together and and removed from the show never came back And and so lost his job eventually because of this and this is you know again Not necessarily an organizational decision so much as an individual decision, but we see the hierarchy within NBC at that time We see that the formality the differentiation But this the president was able to make that decision and say look if he's not going to stop and clearly he's not that I want I'm going and so as an organization They basically let it be known that they were not only going to follow the lead of this this leader But that they were essentially tacitly endorsing the not guilty verdict for OJ Simpson but but really kind of in the view of many people letting the tail wag the dog in the sense of he had one person with a personal connection to the person that was being Talked about in this feature Making the decision for the organization and then forcing that organization then to say no We're not doing this and pulling the plug on on that the personally on Norm MacDonald in this instance So that's kind of a very specific Instance that we see where an organization has really pervaded its its values and Essentially as one person but we see this also in contemporary times in the for example the fragmentation of the news media in cable news So you have essentially three primary news media outlets in cable news Fox News MSNBC and CNN and we see how this has grown first of all out of The fragmentation of the media and the fact that used to have more of a generalized news program on network news It was more broadly appealing but now with the fragmentation of the media. We see news channels You know, there, you know theoretically news channels are supposed to be unbiased, right? They're supposed to be You know Presenting just the facts, right? Well, we know that's not the case. None. There's nothing unbiased about any media outlet But but certainly we've taken this to the Way opposite direction of this with the fragmentation of the media in the news media outlets where we have, you know Fox News, which is Ultra conservative. Okay, and this I'm saying this without Politics entering into it for me personally Fox News is objectively Really conservative like ultra conservative, right? And it appeals to that again. They're their Media is here to make money. So that's what they're trying to they're trying to appeal in a fragmented media Society, they're trying to appeal to a specific group that of ultra conservative people and people who espouse those values So the values of Fox News are You know the values of conservatism they would say, you know those types of things So they have a very specific outlook MSNBC has kind of a Opposite outlook there. They're kind of the liberal side of things right in this fragmented world CNN tries to straddle that fence a little bit they age a little bit toward the liberal side But they're really trying Recently anyway to move back toward strictly in the middle where they're focusing strictly on journalism and things So, you know, we can argue about how successful they've been with that and their ratings indicate that that's not as successful as Taking a stand on one side of the other now Journalistically certain CNN's probably in the strongest position of the three but in terms of media We see that when an organization allows its its values and purpose to come through Then that is that draws people in a fragmented media society toward them So it's interesting to watch these though if you watch the same story being reported on all three of these Networks it's interesting the different takes that you will get from them And that is really the kind of the crux of organizational analysis this idea that even though they're all ostensibly News organizations here to present the facts and keep the public updated first of all that gatekeeping function of what they what they report on what stories they choose to tell and and and make Available to their publics and then also the spin that they put on those things is really interesting In terms of critical analysis and we can that's you know one area We can really easily see this impact of organza in terms of organizational analysis We can see the impact of the organization and its its values and its purpose Shining through in terms of the way they report the news and what they report and the way they present these ideas and the the publics that they attempt to To which they're attempting to appeal Okay, so hopefully this gives you a better idea of what we mean by organizational analysis the fact that any artifact That comes from an organization is going to be reflective of that organization's purpose of their values And we need to keep that in mind and be able to To identify that when when it comes up and when we see it If you have questions about organizational analysis or any of the other critical perspectives that we're gonna be talking about here Please feel free to email me. I'd love to hear from you there and chat with you about that Or in the comments or however you want to do it But in the meantime, I hope this gives you again one more perspective one more Set of glasses if you wish of lenses that we're gonna put on as we examine these artifacts in the media from a critical perspective


funds. Can you hear me now? Yes. Okay, good. Sorry for swearing. Belt. All right. Here we go. At the end of the day, making free content doesn't come cheap. Show your support for the independent content you're listening to right now at patreon.com slash ace detect. That's patreon.com forward slash a c e d t e c t. This is the Daily Tech News for Monday, October 26th, 2015. I'm Tom Marry, joining me today, Veronica Belmont, regular Monday DTNS contributor and host of Dear Veronica on Engadget. How you, Veronica. How you, Tom. I'm good. You know, I'm good. I'm good. I'm ready to talk about social networks and news, how they're just weird. They're just weird position. They're like not journalists, but they're not news sources. What are they? I have no idea what that's like. I didn't even think about that. That's funny. Well, in the meantime, let's talk about some headlines. House of Brick wanted to make sure we mentioned Europe's Parliament will vote Tuesday on a proposal to ensure net neutrality with some exceptions. Parliament approved rules back in April 2014, but the European Council has added amendments requiring a new vote. Actions would be granted to specialized services, zero rating without regulatory oversight, meaning it would override existing laws in particular countries. Impending traffic congestion would be another exception, and discrimination would be allowed based on class, like you could prioritize video in general over email. Amendments to close some of the loopholes there and clarify the exceptions are on the table. An open letter opposing the new rules, particularly those exceptions, has been sent to legislators signed by several leading venture capital firms, Silicon Valley companies like Netflix and Kickstarter, and World Wide Web inventor, Sir Tim Berners-Lee. It's net neutrality in a fight in a different manner, which is the country saying we're going to put net neutrality rules in place with these exceptions, and the opposition Veronica is saying, well, hold on. Anybody could just say, well, there's congestion coming. I'm going to violate net neutrality and get away with it. They don't like the amendments. I think they're too vague. Yeah, at first, when I looked at this, I said, oh, those seem reasonable, but then the more I thought about it, I was like, oh, these could be definitely abused in the wrong hands. And that's what the amendments are for, is to try to tighten it up and make it clear, like you have to prove it was really traffic congestion, et cetera. But I don't know, it looks like these rules might be passed with or without those amendments tomorrow. It'll be interesting to see how that fight shapes up. Moving on, Microsoft's new flagship store opened on Fifth Avenue in New York, Monday, October 26. The Surface Pro 4 and Surface Book went into general release as well. A new flagship store in Sydney is due before the end of the year. Microsoft has more than 110 stores in the US, Canada and Puerto Rico. We have one right here in San Francisco at the Westfield Mall. Yeah, we have a Microsoft store here too, but this new one is like three storeys tall, and it's a showroom. That's the new trend, and Apple kind of blazed the trail for that with tech companies, is they will sell you things. I'm not saying they won't, but it's more about getting your hands on stuff playing around with it and then learning that you might like this or that ecosystem. They'll help you with any Windows-based device, as a matter of if it's a Microsoft made device or not. And the weirdest thing I read was that they don't tether any of the devices.   But yeah, they're not tied down to the tables. They say because they want you to experience them the way you would really experience them if you own them. I think this is good because I mean, Best Buy and other big box retailers are really just not the nicest experience probably for Microsoft products. There's so many other things going on, so many different gadgets to look at. I think they really are, as you said, taking a page from the Apple Playbook and saying, hey, this is a optimized viewing experience for our products, whether it be our hardware or if you just want to get some hands-on time with some Xbox games. And that really seems to be a huge draw, at least at the store in San Francisco, is that you can pretty much play any game on a massive screen. There's always tons of kids hanging out. And that's not a bad idea to get some positive vibes going towards Microsoft with young people and giving them the opportunity to get that hands-on time is important. Yeah, I used to go into venture in East St. Louis and play adventure all the time on the entire 2600 they had set up there. It made me, this made me think not to spend too much time on this one headline, but it made me think like, is that the store of the future with brick and mortar and e-commerce where most things are essentially showrooms that can also sell you things, but they were not locked down to you either buy it online or in store, like companies just blend that together. That kind of just seems like a store. Yeah, it's a nice store. It's a nice store. LG's 5.7 inch V10 smartphone with an always on display bar across the top. A lot of people call it a second screen, but if you look at it, it looks like you only see one screen. But that display bar across the top gives you shortcuts to stuff. That phone is now available for pre-orders in the US from AT&T as of October 27th and from T-Mobile on October 28th. AT&T will offer either a black or opal blue phone that'll cost you $250 on a two-year contract or $20 a month on a two-year installment plan. Early buyers can score a 200 gigabyte micro SD card, extra battery and a charging cradle. T-Mobile will sell theirs for 25 bucks a month on a two-year plan or $600 full price. Phones will be in T-Mobile stores October 30th and AT&T stores November 6th. That's a good looking phone. That's a nice phone. I'm not sure that people aren't making a little too much out of the second screen. I get that it's always on. Therefore, you can always like access shortcuts and the time and calendar appointments, et cetera. It's nice. It's nice. Nice to have options. The New York Times posted a story about the difficulties promoting internet.org's free basics by Facebook service in India. Criticisms include the stripped-down features of free apps, body service from internet.org's wireless local partners, phone card sellers who promote non-internet.org internet options and internet advocates who see the service as an attempt by Facebook to overwhelm local competitors and become the de facto internet gatekeeper in the country. Yeah, it's basically just a well-written study of the dangers of not fully understanding the marketplace you're moving into. I don't think Facebook means ill. They just assumed that like in Africa where, you know, free basics by Facebook is welcomed because it fits right into the ecosystem. Zero rating is common there. Data plans are heavily metered that they could do the same in India. And in India, the culture is different. And they're like, no, we don't like. Strip-down apps here and we're very pro-net neutrality. Yeah, yeah. It's not that they don't need bargain priced internet or that there aren't places that could definitely benefit from this. It's just, I don't know. It's just not quite the right messaging for Facebook there. Agreed. Reuters has seen documents showing New York state's attorney general is probing whether three ISPs have been delivering internet speeds as promised, speaking of marketing properly, the attorney general sent letters to Verizon, CableVision and Time Warner Cable Friday asking for copies of disclosers made to customers as well as any speed test data. The investigation will even look at interconnection agreements to see if business disputes are causing slow service. That to me is the most interesting part of this, right? Because a lot of times Verizon will say, no, no, no, you're getting the speed you rated on. It's our interconnection that's slowed down. And that's not our fault. This other company is not paying to upgrade the interconnection. And the attorney general, yeah, the attorney general is like, well, if you promise the speed, then you should probably figure out that business arrangement. Yeah, I've heard stuff like that before in previous dealings with Comcast personally. And she's like, really? No. Even with our new internet providers, we still have those issues from time to time where we say, this is what we were promised. This is what we're getting. It's not our hardware. Where is the problem coming from? Although just devil's advocate side of that and not even the devil, it's purgatory's advocate, I guess. Sometimes you just can't deliver a certain site at the speed that someone asked because the site just doesn't deliver it that fast. And that could have nothing to do with even your interconnection agreement. It could be somebody else's interconnection agreement down the road, or it could be the site just doesn't have the proper load balancing or something else, right? All right. Well, more on Facebook. SP Sheridan passed a long point points post that fight for the future claims Facebook has been welcoming the U.S. Cyber Security Information Sharing Act in private meetings, despite being a member of the CCIA, which is publicly opposed to the bill. Facebook itself has declined to take a public position on CISA, CISA. A final vote on the bill in the U.S. Senate is scheduled for Tuesday. Yeah, it's hard to tell. I mean, fight for the future says it's true. They've got sources, et cetera. Facebook has been a little coy about it, but so has Google. So I'm wondering, does that mean Google is going around saying, yeah, we're okay with CISA behind the scenes? I don't know that they are. It just, it's hard to know what's really going on, especially when you get into the world of lobbyists and Capitol Hill, et cetera. But the votes tomorrow, folks, if you feel one way or the other about it, you should probably let your elected senator know. Allen 98311 submitted this one. The New York Times reports U.S. Defense and Intelligence officials are concerned about Russian submarine activities near underwater communication cables. Those communication cables carry internet as well as telephone. The U.S. could be worried that Russia might tap the cables as the U.S. has done in the past, even back in the Soviet days. Though the Times reports officials also fear Russia cutting the cables. Different cord cutter. I couldn't help it. China raised similar concerns about U.S. activity in the South China Sea is back in 2009. So this is not an uncommon dispute between countries. Title Russia cuts the cable question mark. Is Russia cutting the cord? Is Russia cutting the cord? Question mark. I mean, this is this is spy stuff, right? Russia sends submarines over the cables and the U.S. freaks out. U.S. sent their their subs and their ships over Chinese cables in 2009. China freaked out. It's are they really going to do it? Are they doing anything? Did we catch them? It's, you know, we're back into Cold War era maneuvers like that. I like the idea of a submarine just hovering over the cables and Russia being like, eh, eh. With a big pair of scissors. Don't do it. No, don't do it. I know you can't see what I'm doing. Audio listeners. But I think that I think that those sounds illustrating the sounds represented well. Yeah. Bloomberg reports that Google's Greg Carato says a system that uses machine learning, nicknamed rank brain, helps deal with the 15% of daily queries that the search engine has never seen before. Rank brain has become the third most important single contribute signal contributing to the result of a search query. Rank brain.  I don't know. I mean, I kind of assumed they were doing stuff like this, so it's not surprising. I just I like that it has a name and that's like figuring out what to do with all those crazy search terms that the search engine has never seen before. I'm more fascinated by the that quote that 15% of daily queries have never been seen before. Like to me, that's the big news story here that 15% of all Google search queries have never been seen by the search engine before. A day. That's insane.  Unique search string. No one has ever asked for that before. Nobody has ever asked for that before. It's like, do you ever think that when you're like sitting there, like, has anyone ever had this exact thought that I'm having right now and you wish you could call up the Google of the world consciousness and like figure out like how many people have thought or said the same exact thing that you've thought or said. See, that's what I generally assume is that it's not original. No, but apparently I do a search and I find out they're like 15 pages, but I'm not one of the 15% weird. It's kind of depressing, Tom. Yeah, it is. ZDNet has a report on how a switch to the SHA2 cryptographic hashing algorithm could cause a problem for people on older browsers. Shaw one SHA1 is being retired next year and some say it should be phased out faster because research shows that you might be able to crack it before the end of this year. Certificate authorities will only issue SHA2 certificates starting midnight January 1st, 2016. Once a site switches to SHA2, its secure versions cannot be seen by older browsers, older feature phones, anyone running Windows XP SP2 or Android 2.2 or older. The percentage of those users is low worldwide. Microsoft estimates at about 1%, but other estimates say could be double digits in percentage for users in China, Africa and India. Well, I guess it just goes to show that having the most updated version of your browser is important for many reasons. There is an accessibility issue, though. If you're like, well, wait a minute, I'm on a feature phone. I can't, you know, updating my browser means buying a new phone, which I can't afford. Now I can't get onto websites. Yeah, that's that's gnarly. It's an edge case I'll admit. But yeah, there's there's this is the trade off between convenience and security. And I have to say as harsh as it might sound, we should probably come down on the side of security because that's that you should be getting the sites you ask for. But if you're like, well, if it's between making sure that I'm always getting the side to ask for and not getting a side at all, that's tough. That's a tough choice. And don't forget, kids, the holidays are coming up, which means you have to go home and update all of your parents' browsers. That's what the holidays do mean. That's the true meaning of the holidays here in the Western Hemisphere. Well, that's it, folks. Submit your stories. Let us know what you want us to talk about. Vote on them. DailyTechNewShow.Reddit.com. We definitely take that into account when we put together our line up each day. Do try to submit and vote on current stories. There was one in there that was like a week old today. So before you vote, you know, maybe make sure it's actually news. That's all I'm saying. DailyTechNewShow.Reddit.com. And that's a look at the headlines. So Twitter is going to partner with CBS News on the second Democratic presidential debate, primary debate coming up. And I thought that Veronica and I could talk a little bit about the position of social networks regarding news delivery. You've got Facebook adding news to the top of its search results from trusted authorities. You've got you've got Facebook doing the instant articles thing. You've got Apple doing its newsstand thing. Now you've got Twitter moments where they're sort of curating the news each day. And Jenny Josephson, our producer who used to work at CBS News of all things, is going to join us to talk about this as well. Thank you, Jenny. Hello. I worked at CBS News when the Internet was on Netscape. So, you know, take it from what it's worth. Hopefully they've updated that for us. So, yeah, I mean, we're looking at we're looking at social networks inserting themselves into this. And I think that I think the Twitter debate partnership illustrates some of the things that are interesting to talk about. Twitter is going to provide CBS News with real time data and insights as well as live reactions and questions. So that's kind of the two sides of this. They've created their moments section to help you track these sorts of things. But you can also do hashtag search and sometimes you just look at the stream of your friends when you're watching a live event like the Oscars or the Walking Dead premiere or whatever. And you see what's going on. But then there's also the data delivery to a news organization to say, hey, we can tell you what's hot. We can tell you what people are talking about. And Facebook is among the companies wanting to do that. Twitter doing this is this is not the first time they've stepped into this arena. I mean, at least all the way back in the believe in 2000 was the last big was a 2012. Anyway, they did a partnership with current TV a long time ago to track hashtags and to give back polls and results and things like that a long time ago. So I'm not surprised that they're they're starting to work with with TV news organizations to be the back end for a lot of that data and information. Do we think of Facebook's and Twitter's though as news sources the way they would like us to? I mean, Facebook definitely is trying to do that. They've partnered with a couple of the debates as well with Fox News and CNN. And I think Twitter and Facebook both would like you to think, oh, I want to see what's happening. I should go to the social network. Yes. Yeah, go ahead, Jenny. Yeah, I mean, look, Twitter, Facebook, these are platforms, right? And they have so far been platform agnostic when it comes to which news organization stuff like maybe they'll do a partnership here or there, but it's essentially like, hey, you got news, we got platform. And to me, the interesting thing is if that ever starts to shift and if one news partner has enough to offer that at some point, they start thinking, how could we do this? And then watch everybody else freak out. Yeah, because they are going on the reporting of others, whether that's a link to a traditional news site or just someone saying, hey, I just saw Harrison Ford walk out of a plane on a golf course. The reporting is always done by someone else. It's not directed by the social networks. Scenes from a multiverse is a comic that I read, a web comic that I read, and they did a funny parody of this problem using a fake social network called Blather but illustrating the difficulty sometimes where you like see everyone talking about something, but nobody gives you the story. And it can take. Yeah, you need you need to like drill down to finally find the context. A lot of times I'll just go and search on a search engine to figure it out because I can't tell from what everyone's saying. Yeah, this has been a major issue of mine, even just for local things happening in San Francisco.  They took some of those features out. And so now I'm looking for the links from major news sources in the San Francisco area, but they're all all over my timeline. So I have to like make a list of all local news organizations. It's just difficult sometimes to find all the information that you need. It's easier on a larger scale, especially now that Twitter has launched moments and you're able to see some of those big stories as they're breaking. But these these social networks are hiring editors now. They're they're hiring people within the organization to to vet content and to figure out which is real and which is just hearsay. So they're definitely making a huge effort to become the news delivery system for the world at large. And they have all that raw information that they can work with. But I think the hard part is finding the important things and making sure it's accurate. And that's what a newsroom does. So they have to essentially go back to the old school of having a Dan rather and having a team of people around him who are making sure what he says is largely correct, which didn't end so well for Dan at CBS News. Another story. Another story. It was very good for a very long time. So sorry. My internet keeps going to silent. It keeps.  Go ahead. You were saying it was good for Dan rather for a very long time. So what I think what Veronica is saying is absolutely right, which is that you've got Twitter, which has the platform and has the scale. But what it lacks is in terms of as a news source, respectability, ability to vet standards and people for whom like news intuitive judgment comes as easy as breathing. Now, here's what's interesting. CBS News needs any people at all, new people, young people, any people, they need listeners and and viewers and etc. And so it's a really interesting idea if they could. I mean, look, the debate partnership is one event and that's one thing and they're going to try it out. But on a longer scale, like, I think like two organizations like that have a lot to offer each other. They have like very similar market cap. They have very similar comm score rankings. Like, I think CBS was when I wrote it down somewhere. Hold on. CBS was like, oh, I wrote it in the show notes, which I since. Yes, CBS Interactive is up from number 10 to number seven in the comm score rankings. Twitter went up from 17 to like 11 or something. So they're kind of like hanging out together in the same space. And I'm sure it wouldn't be a surprise if people have been talking over drinks. I don't know. It's interesting. And it does seem like there are things that the social networks, Facebook, Twitter and otherwise do well, which is the stream, right? Mr. Green in the chat room said, I don't even have to watch the Democratic presidential debates. I just read Twitter and I could tell what's going on. If you have a critical mass of people, you can the wrong things, the lies, the distortions get get kind of drowned out by the overwhelming reaction of the people you're following. Now, if you're following people with one persuasion over the other, you're certainly going to get a perspective there. But I know that I have done the same thing regarding tech announcements. When I was on vacation last year, Apple had an announcement about the iPhone 6 and I was barely able to get the stream of video going in my hotel room, but I could follow along on Twitter. And I felt like, you know what, I'm actually getting pretty much everything they're announcing here. So there's that stream coverage that you can do and you can mine that for trends and opinions, etc. But then you're right. I think Veronica said it right, which is then you need a newsroom. And I think that's where the partnership that you're talking about, Jenny, comes in nicely where Twitter can say, Facebook can say, we're really good at this. Let's partner up. Do you think it stays that way? At some point does a news organization need to do it themselves? Do they need to buy a social network or is it always going to be better to keep one separated from another? Yeah, I don't foresee it being a good idea for Twitter to well, they couldn't be purchased by a news organization, probably at this point. Not CBS. No, I think their evaluation is just either one has enough money. Yeah. And I don't think it would be a good idea for Twitter to buy a news organization because then they would be alienating all the other news organizations that use them as a service and rely on them. That would just be strange, strange bedfellows. But I think partnerships make a lot of sense, especially around major events like the debates or an election where they need to filter so much information in a live format. And hopefully that can also be a model that Twitter uses to make some money or for a social network to actually make some money because if they are doing partnerships that are based around advertising, then that can be a way for them to start being profitable. And if you'd like me to dance around the edges of my other NDA, I would submit to you the ABC Yahoo partnership of like 2011-2012, which is still ongoing, which actually is an excellent example of a platform slash media outlet slash whatever Yahoo is at the moment or was at the time with the traditional news organization and that partnership for all that it was like, you know, you know, what did they say about two porcupines? It literally did huge good for both companies and continues to do so to this day. I mean, GMA went up to number one several months after the Yahoo deal went through, which has a lot of million different factors, but that huge 200 million user traffic could have had something to do with it. And I think that partnership had a lot to offer on both sides and still does. And that's a model of, I guess, you could call it successful that Twitter and might want to look at at some point because at some point Twitter might not have enough of a growing user base to consider itself a platform when you compare it to Facebook and it might need to be something else. I have another question, which is how valuable are Twitter and Facebook as news sites as places we go to get information when we have already curated our list to be around the people we already know and follow. If I'm on Facebook, I'm pretty much only seeing news stories posted by people who share pretty similar political and social views as I. And that kind of is the same for Twitter as well, though I do definitely follow more news organizations that are pretty unbiased in those regards. So what does that mean in terms of these kinds of partnerships? I think there's an effect, but I think it's easy to exaggerate it because we forget because a lot of us grew up in the world where there was only one newspaper in our hometown, maybe two that historically you've been able to choose a news source that fits your biases. And I think we see that more with broadcast television news and cable television news than we used to. And so you can choose an outlet where you're like, oh, well, that one seems to say the right things, which means they agree with me. And so choosing your friends and all of that, I think is a kind of an extension of that. Most people don't try to choose a news source that is different than the one that they agree with. At the same time, though, I do think that's why I look at Twitter as something that will tell me something serendipitously, but I don't turn to it to say I need to look at the news, right? I do. I think I really do. I think I count on Twitter a lot to inform me of what's going on in the world now. And that's just by force of habit at this point. Maybe it's not something I've consciously done, but like Jenny was saying earlier, I when there's an event happening, when there's a show happening, I turned to Twitter to, well, you know, actually, I don't think it was Jenny. I think it was someone in the chat room who said, like, whenever something live is happening, I jump on Twitter to follow along that conversation because it's more perspectives that way. Here's what I think would be amazing is finding a way. And I know Twitter has made attempts at this is this idea of micro news, which is exactly what you were saying Veronica, which was there are helicopters overhead. I want to know why is it just because they're going downtown? Or is it because I need to go to the basement and hide? And I would argue there is not yet a micro news platform that lives up to that promise, which is it's overhead. I want to understand it. If it's big enough, it's local news. You still turn on the TV. If you have one to turn on and you haven't got that cord. If it's internet, it might take a while to surface and search results and you don't get that answer. So I kind of think we should, you know, look in Twitter would look in that direction would be a really great way to curate all that data and have responsible news entities to sort of like help them along. It used to be on Tweetbot or one of the old Twitter apps that I used, you could search based on your locations. You could say, I want to see all the tweets within a mile radius of me and then be able to search more defined through that like helicopters, tweets about helicopters within five miles of me within the last couple hours.  But I think now we're turning to more hyper-local social networks like Nextdoor, for example. Or in San Francisco, we have numerous neighborhood blogs via hoodline that can kind of that cater to those neighborhoods. But Twitter, getting into that business, I think would be very beneficial. So we can have that like really granular look at what's going on in your area based on, you know, if news isn't hitting fast enough, if there aren't fans there, but there are people on the ground with phones and Twitter and take videos and taking pictures, then that would be great to be able to get, you know, how about that big periscope? Periscope, too. Yeah, very good. Periscope. Well, and it's bringing local back into local news. We've taken local news to mean the wide metropolitan area, and it's not profitable for someone to cover a story that only impacts a neighborhood, for the most part, unless it's sensational, unless it's going to draw people in with some heinous crime or some weird thing. But if it's important to the neighborhood, but not sensational enough to interest somebody else, there really aren't that many outlets for it, except for the ones of Veronica was just mentioning and Periscope and Twitter could fill that. I don't want to have to start posting things to my entire Twitter audience when I'm curious about something like that either. The other day I asked what the deal with the helicopter is flying over Soma was and I got a bunch of responses literally from people who don't live anywhere near here, but just had a better way of searching for that information. And that's fine. I got the info I needed, but at the same time. You know, I don't think everyone wants to be constantly poking, you know, posting about the micro news happening in their neighborhood or trying to figure out stuff locally. Here's my dream. It's sorry. One more thought, which is here's my dream for CBS News and Twitter just based purely on like dreaming about this just based on the debate thing, which is send 10 really smart people from CBS News and embed them over Twitter for a year and send 10 really smart people from Twitter and embed them over at CBS News for a year. I feel like you would have such strength and growth for both organizations or any organizations like those, right? It's like there's missing there's missing education on both sides of that divide that I think really these news partnerships and these platforms should be starting to look at to to create some sort of shared experience base. The only the only issue I have with that recommendation is I don't think any of them have teams that are 10 people large that they could spare anymore. Right. And that's another problem. Yeah. All right. Well, thank you. That was really good. I wasn't even sure what direction we were going to go with there. But I knew I knew there was something interesting there. And I think we found a couple of things. So send us what you think feedback at daily tech news show dot com. Our pick of the day comes from Jenny. Jenny wrote an email that she was off the other week said don't know if this has been a pick, but I've been playing with the BBC project, which if you allow it takes your Facebook and time Twitter data talks and what we're talking about and creates the digital representation of an online me. So so what does that mean? Like it creates like a profile of you know, it's super creepy. It creates like an outline of your face based on what the way it's like an art project. OK, so it's like trying to tell you the difference between who you are in the real world and what represents you on Facebook and Twitter. Now I'm pretty again because I tried it and it broke when it tried to write my camera, but my camera wasn't working well earlier today. So maybe that's why.  It's not very representative because they don't want to totally creep you out, but it takes like your Facebook thing and it takes your Twitter thing and tells you like what you're doing and apparently it's pretty simple, right?  So I found it really interesting. I think its power would come mostly for people who have dramatically different person I online than they do in the real world. And so when you say it tells you things, what what things does it tell you besides making this little picture to you in text, right? It says I'm Jenny. I'm your online persona. And my best friend is Sean. And I am this, but it's really fascinating. It seemed to think I I liked an awful lot of tech news. And I wonder why I wonder where I would get that impression. And then Veronica, you got sent the Emoji English Dictionary. Yes, this is very funny. This came in the mail for me. It's the Emoji to English Dictionary, as you said. And if you flip through, it's got different categories of fun things. I don't even know what I just picked here. There's some sexy ones too. So that's kind of. I mean, there's a lot of one. The more people I know, the more I love dogs, which is up dot dot dot two people up, heart, dog, dog, dog. I posted one on Instagram for people to to try to guess. But this is another funny one. Change the litter box. So I think this kind of stuff is cute. I don't typically do entire sentences made out of emojis. But if you want a good guideline for how to write certain things in English and emoji, this is the book for you. Excellent. We'll have a link to it in the show notes if you guys want to check it out. Send your picks to us. Feedback at DailyTechNewsShow.com and you can find my picks at DailyTechNewsShow.com slash picks. Rich from Lovely Cleveland, right before the show, sent in a note about the Ember travel mug that Shannon and I were talking about on Friday. He said, yeah, it seems great. You dial it, keeps your your temperature at the perfect thing for your coffee or whatever temperature you want. But I'm presuming it's not dishwasher safe. Therefore, not only will you have to hand wash the push button lid, which I never know how to wash both adequately to clean, but not so much that all the coffee will taste like soap. But you'll also be responsible for hand washing $130 mug. Maybe this is a Hoy-Polloy problem, but I don't know if I'm comfortable washing something that's one slip away from being a $130 paper weight. It is waterproof, but I get what he's saying. Plus, then these phrases will enter my lexicon. Dang, I lost the Bluetooth connection to my mug. And where did I put my mug charger? Well, I'm going to order one. So I'll let you know, Rich. He's got more to say about it if you want to check it out in the show notes. And finally, Riley is among the many people who responded to the fact that we announced a new milestone goal for a Daily Tech News show. If we get to it on Patreon, we will unveil a new weekend edition of DTNS, based or at least hosted from Australia. And Riley says, love it. It'd be great to hear a slightly international take on the week's news. Excellent addition to the show and much more useful than the video stretch goal. I know there's people who still like the video and we'll keep giving you the video. It's just that we won't have a stretch goal to get to to do something else with video. We'll just keep doing video as it is for right now. So thank you, Riley. Thanks to everybody who seems to be interested in that. And if you are interested and you're not a supporter yet, you can become a supporter. Go to dailytechnewshow.com slash support. Thank you, Jenny Josephson, for jumping in and talking with us. That was awesome. If you want to hear more of Jenny, you should check out tellitanyway.com. We had a really fun one. I can't remember episodes from week to week, but we had a really fun one recently about what was it about? Oh, yeah. The time I went with Dan rather to talk to the Dalai Lama in Dharamsala, India, and then lots of stories about doctors. It was a great episode. And you guys should check it out at tellitanyway.com. And of course Veronica Belmont can be found here most Mondays and also engadget.com engadget.com slash dear dash Veronica, where you can see lots of emojis behind her every week. So many emojis. That's basically my life now. I'm OK with it. Yeah, it's not a bad life. Yeah. So go send her some questions. You still need questions, right? Yeah. Oh, always need questions. Veronica engadget.com. Send them in questions about science, technology, social media, etiquette, whatever you have a question about. I will do my best to answer it. And if I can't, I'll find someone who can. I have a question. Oh, yes. How can we get micro news in our neighborhood? Well, you'll just have to tune in to an episode of DTNS, or I tell you. And where do people send the questions if they got one? Veronica engadget.com. Excellent. Folks, dear Veronica on Twitter. Sorry, we've got a best of show coming up at the end of the year and we need your suggestions for moments from throughout the year. If you remember a moment, tell us as much as you can remember, especially timecode at bit.ly slash best of DTNS. Our email address is feedback at dailytechnewshow.com. You can give us a call 51259 daily. That's<PHONE_NUMBER>. Listen to the show live Monday through Friday, 430 p.m. Eastern at alpha geek radio.com. And our website is dailytechnewshow.com. Back tomorrow with Eric Franklin from CNET. Talk to you then. This show is part of the Frog Pants Network. Get more at frogpants.com. Diamond Club, I hope you have enjoyed this program. Good show, you guys. What should we call it? Oh yeah, I'm doing the digital me. I just did my Facebook stuff. Basically, I just said I talk about Veronica Belmont a lot. Don't we all? Don't we all, though? Don't we all talk about Veronica Belmont a lot? It doesn't understand self-promotion. Oh my gosh. Well, we have a lot of really great Cold War titles. Nice. The hunt for red cord cutters. The Russians are cutting. The Russians are cutting. Let's see. Net EU, new EU trality with EU capitalized, which I kind of like. I love that my first tweet ever was, yeah, well, my day will today never end. That was your first tweet ever? First tweet. Cord cutting comrades. Yeah, that is a good first tweet. My first tweet was something about being backstage at CNET's booth at CEOS or something. Mine was about being employed, debating 140 characters at a time. Oh, you got news. We got platform. I like that a lot. You got news. We got platform. We got platform. You like platform? You want the platform? All kinds of platform. I like Uber, but for what's that helicopter? Uber for what's that helicopter? Can you bring me this information to my door? Here's the thing. I know that by itself, neighborhood data is not valuable, but isn't the aggregate of a whole bunch of neighborhoods being on your platform, checking stuff out, interacting, looking at neighborhood-centric ads? Isn't the aggregate of that valuable to someone? That's what Nextdoor thinks. I don't know. That's a good question. You would think so. I don't know why more people aren't trying it, though, because, yeah, that makes perfect sense. I feel like they did try it way back in the early days of the internet. Oh, yeah. No, AOL had something, I remember, way back. Angela Lansbury makes me happy. Multiband and Adobe make me unhappy. Oh, wow. Adobe, huh? I want to know if that's Flash or something else. Lately, I've been scouring the Twitter first for tweets about hovercraft. It's an obsession, I guess. Isn't it great? It's so weird. I don't think I've done that, though. My hovercraft is full of eels. I am afraid to get on Nextdoor because I'm just a little tiny bit worried that people are talking about all the yelling that goes on. Well, that's how you that's how you find out. Boy, and then you can then you can track down those people and silence them. So you really have to verify. Oh, interesting. I had it took me forever to get Nextdoor to recognize that I had left San Rafael. Like it just would not stop sending me things about my old neighborhood in San Rafael. Yeah, I didn't have that problem. I don't know why. It's probably user error. I'm not blaming them necessarily here. Yeah, I'm just saying that it would took longer than it should have. Hmm. Hmm. Nextdoor is crazy. I was trying to give like a slightly fake address and no, that's the real one. That's the real one. They don't have to show that to all your neighbors, which is good. Let's see if I can sign up for Nextdoor during the post show. Well, all right. So an example of when that would have come in handy was last night when all of a sudden during the walking dead, we smelled smoke like real things are burning smoke. And it takes a lot to get us to stop watching the walking dead. But smoke is one of those things. And so we go and we're looking around. We have another neighbor come out and notice it. And they're worried. And it took 20 minutes of hunting around before we realized that the Caddy Corner neighbor was having a barbecue and not like all the foliage in our combined neighborhoods was about to go up and smoke. The Hollywood Hills were not about to burn down. That would have been useful. Yeah. I thought maybe it was going to end up being the smoke coming off my ears because PlayStation View just decided to crash in the middle of the walking dead and stop streaming. And thankfully we were watching live. So and it was during a commercial break. So I switched over to AMC on Sling TV and it was fine. But PlayStation View buggy still buggy. What an episode. I use this really new service called Direct TV. You don't host a show called Cord Killers. So you can do that. Thank you. Your account is now verified. Goodbye. I'm going to skip adding my spouse because Matt will freak out. Freak out. Freak out. Bum bum. You know the big the big cord cutting service gap right now is picking up like starting to watch something when it's halfway through. Yes. So the PlayStation View is the closest to an actual DVR service. But when you try to go watch it when it's already started it will have a catch up button but it generally screws up when you use it. I can't make polls yet on Twitter. That's not fair. Wait you still can't make polls. I don't know how. How do I make a poll? You have to be using Twitter on your app or on the website. I'm on the website. And then supposedly in your compose window. Yeah I don't have it either. You're supposed to have a little icon that says poll like with a little graph symbol. Bull shoot. Yes it is shoot. We're verified damn it. I verified I'm verified on next door. Do you? Oh you're verified on next door. Do you have the Twitter poll though? No. I don't think so. I think Scott does. Scott got the Twitter poll. Johnson? No maybe he didn't. He was using another poll. He was using a straw poll. Never mind. Everybody use straw polls. Straw polls great. Everybody use straw. That's too bad yeah. I'm going with the hunt for red cord cutters by the way. It's just too good. Too good. Was that a TVZ gun one? Good question. That was Darker Deemer. Darker Deemer. TVZ guns usually all over the pop cultural situations. Wow these are real people that live in my neighborhood. Interesting. Are there any celebrities? No not my hood. No actually there's one who's on a CBS TV show who's my across the fence neighbor who we live there for five years we used to hear as people do husband and wife arguing with each other. They're very distinctive voices. And then five years later we turned on CBS and heard her voice coming through the TV and we're like what the hell? It was crazy. Turns out they were just running lines. Yeah sure. She was saying exactly the same thing she had been saying in that argument.  Vote how does Veronica make a poll is now I poll on straw poll. Well played. Well played. Well played. You guys said some pretty thought provoking things. Audacity is taking a longer time to explore this final. You had complex thoughts. Well my thoughts about all that were like how can we make that whole thing happen? That really was like the only thing that stuck out when you're like they need to have an exchange program. Like that'd be great. I bet neither one of them have like even two people to spare. But I think they should do it. Maybe they'll do it one at a time in bed one at a time, one at a time, one at a time. But I think that's the missing link in this platform versus news division. Well we used to host local CBS News people over at CNET and we would go over there every once in a while. Back in the earliest days but that was more on a get to know you basis than an ongoing basis. Get to know me. I have so many thoughts about that. Too many thoughts, too many thoughts. That's exactly right. That should be my motto. What else is going on? What else is going on? So many things. Some stuff or things. Stuff and things and stuff and things. I'm uploading. Mostly people wanna sell me stuff on Nextdoor. Yeah. Like garage sale type stuff, you mean? Yeah, well it's not bad. It looks suspiciously. Oh. No, it's a, yeah, it looks suspicious. That's the monetization. Yeah. I guess. Oh my God. Got too many cooks in my head. Thanks a lot, Tom. I did that. You did that. I did that. I apologize. You did that thing. I did it to myself, too, if that makes you feel even the tiniest bit better. Not really.  Yes. Yeah, thought you would be. I'm always sad. Well, I could schedule one, or I could go to the one in Orange County. Orange County, I'm starting to feel, I'm starting to feel the truth of the people in LA who say Orange County is not part of LA. It's a whole different world. Yeah, it's very different. It's far, by time. But yeah, I will miss that, especially because I could give away more of our books. Yes. Oh God, this is terrifying next door. Great news, I have a calico cat that visits me every day at 3 a.m., going to catch her and fix her. I think that's my cat. Like, actually your cat? Oh my gosh, see? It's already paying off. Well, because I have this outdoor cat that like roams all around. Is it fixed? Yeah, fixed, shipped. It's my cat, I've had her since she was a kitten, but she ran into some issues and is now outdoor only. Like, she got locked in a garage and then like could never be indoors again. I feel like I need to like post about my cats and be like, these are mine, they're all my cats. If it looks like this, it's okay, it's already fixed. You don't need to fix it. I can't tell you if I'm trying to fix her anymore. Can't fix what's already fixed. That is terrifying, please don't capture my cats. Oh my gosh. This is nextdoor.com, terrific. If it ain't not spade, don't fix it. Yeah. Is that it? Is that it? Oh boy. You're my new cat. Yeah, it is true. That is accurate about me. I finished Chuck Wendig's Aftermath Star Wars novel this weekend.  Cause I don't have vaginal fantasy. Oh yeah, I'll do it. Cause I could barely manage about one book every month and a half outside of Sword and Laser. But I finished Trader Baruch Cormorant too. Yeah, me too. So good. We'll take, well, we'll save it for the show. Really? Okay. Interesting. Well. Well, I could see some issues. I could definitely see some issues. But I liked the world building a lot. Yeah. I'll save the rest. Oh, is this about Aftermath? No, Trader Baruch Cormorant. Oh, okay. All right. I think that published the show. Let me check. Oh, something didn't work. What didn't work? I can't believe, by the way, my audio went out and my video stuttered on the one day I'm showing up. It just shows you that my battle to come with Time Warner is legitimate. Legit. All right. That is it for us and Silent Roger. I know. Sleepy baby.


Apple's worth repeats 2400 crore on the Kashmir Valley around the brink of losing their market with traders claiming that cheaper Iranian apples have flooded the Indian markets leading to a sharp decline in demand and prices of high-quality Kashmiri apples. Iranian apples first arrived last year following which the fruit associations and growers protested. Stop it! Stop it! We want to stop it! Save it! Save it! Go to the fruit industry! Worth over 8000 crore Kashmir's Apple industry is considered the backbone of the region's economy with over 30 lakh people directly or indirectly involved in the business. The fruit industry has been in the state for the past 5-6 years. Due to this, the growers had to face a lot of losses. This year, in 2021, the apple was at least less than this year but it was clean. There was no scapegoat or anything. But today, two months ago, the Iran and Apple, with our tax in India, we had to face a lot of losses. Because sanctions have been imposed on Iran. They cannot go to any other country. So, they have to go to India. All the countries in India are coming from Iran. They are coming here illegally. They don't have any custom duties. They don't have any tax on them. Due to this, the value of this fruit is coming in the crates. There are about 10 kgs of apples in each crate. So, from 0.5 to 0.6, it is sold in the markets here. Due to this, if we look here, it has a very bad effect on us. This is our Kashmir tax. It has a very bad effect on us. This is the apple industry. This is the backbone of the people of Kashmir. The economy is running here. Due to the situation, this industry has taken a lot of risks. But now, on this very hope, I feel that the system here was running. About a month ago, in Balakkanti, in these countries, the demand for Kashmiri apples began. Due to this, the demand for Kashmiri apples has ended. And almost 50% of the rates have been down. Due to this, the fruit industry is currently facing a lot of losses. If God forbid, this system keeps running, then we are also facing a lot of risk changes. Look here, there is not just one person involved. There is a grower, a dealer here. And the small ones involved, the owners of small gardens, they also do business on this hope in this trade so that they can have some way to spend their lives. But this industry is being snatched away from them. So tell me, what happened? Here, you see, our U.T. domain, Kashmir, 70-80% of our Kashmir economy depends on this fruit industry. Kashmir's apple is running continuously for about 12-13 months. Around the year, the production here is very high. Approximately 70% of the people in the Kashmir state rely on this fruit industry. More than 150 boxes of apple peaties, which we call peaties, are lying within our valley. This is just a cold store. If you look at the other supporters here, then the situation is getting worse. And the situation is getting worse and the people who are coming back from this trade feel that they will be ready to commit suicide. Apple farmers in Kashmir are demanding that the Government of India should bade Iranian apples from entering the country's market or at least increase import duties so that there is some respite for domestic apple producers. We had written the Government of India a month ago. The Union Agriculture Minister. They haven't done any work on it yet. After that, our U.T. Government, Mr. Alji, our Chief Secretary, our Advisor, our Prune Secretary of Agriculture, wrote to him. In fact, we also appealed to the Prime Minister that if the Iranian apple will continue to come into the market in 2009, then our own industry, the culture of Kashmir, and not just the talks of Kashmir, but of Himachal and Uttarakhand, will have bad effects on it. The arrival of Iran through Waga or Afghanistan, this is absolutely unlawfully and illegally coming here. If this exercise, this custom duty, if it will increase, then we will benefit a lot from it. Because the rate of this will also increase and the customers who buy from India, they will also get this expensive, they get Rs. 55 per kilo, so if it will get access to duty, then automatically they will get around Rs. 85-90. So from that account, we have our own sector, we will get a little boost from it. The marketing will be done in the right way. The Prime Minister also has an advertisement, that Saudi Arabia. So first we have to see our people, that this trade, the apple trade, we have enough stock and we have the apple in this amount, that we can reach every part of the country, but subject to the market. So that is why I request the Prime Minister, especially from the authorities, to pay attention to this issue and the crisis, the loss of Kashmir or Himachal Pradesh and the growth of fruit dealers, the Prime Minister, should pay attention to this. It should be done by our government so that the apple market will remain the same. If the government has the idea that we should wear the same clothes, that we should eat fruits, that we should use other things, then we should have two other things. Now this request is, either ban or 100% custom duty so that the goods in the store and the goods in the warehouse are at the right rate.


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