We are here with another episode of Sewing 101, and I'm filming this on the same day I just finished doing the custom size traveler's notebook cover. And I just cleaned up from that project because I thought we'd do this one really quick. So I saw Callie Black's video where she was making or going to make some sorry ribbon yarn out of some silk scraps and old clothing and things that she had. And someone else did it too, I want to say it was Secret Soda, but I'm honestly not sure. It might have been. And it just gave me an idea of doing something similar. So I've got all these kind of shreds of fabric. So these are from old clothing and things from the thrift store. If you have stuff in your stash you can use, of course you can use that. Some of it is silk, like this blue one is actually silk, and I think the brown one might be too. But as I was going through things that I had to rip up into these strips, and they can be any size, they don't have to be even regular sizes, it can be random. I thought to myself, I bet Rayon would do the same thing. So basically what you do is you cut a little notch in the fabric.  So you just take whatever it is, maybe it's a blouse or something. Maybe it's actual fabric. And I'll show you on this end. You just cut a little notch in it where you want it to rip and then you just pull. And it's going to rip on the straight of grain. So wherever the threads are going that are making up the fabric, it's going to follow the easy path and it's going to rip on the straight of grain. So you can do it with anything. And I thought, of course silk would do that, but I bet Rayon would too. And it did. This was Rayon. It worked like a charm. Whatever kind of woven, silky, soft fabric you have will work for this. Get a variety of colors and patterns, a combination that's going to be interesting.  I've got lots of lace laying around the studio. I also have this that I picked up recently at the Japanese Dollar Store, Daiso. There's about three and a quarter yards of each one of these for a dollar fifty, which is cheap. So my idea was what if I took this and I just started sewing these two strips of the fabric kind of at random. So some here go along and then attach this to a different one. Like that would make an interesting fiber that would be able to be used later on a journal cover on the spine or something like that. So we're going to do that. I'm going to speed through it. I'll be right back. I decided not to speed through it. We're going to talk our way through it. So I just took my strip of fabric. I kind of bunched it up a little bit. I put it under the presser foot with a piece of lace on top of it. And I'm just going to go back and forth. It's just a simple straight stitch. Then I'm going to take I'm going to take the fabric and the lace together. I'm going to follow it down until the fabric ends. And then I'm just kind of going to randomly pick another piece of fabric and I'm going to overlay one against the other. I'm going to overlap them about an inch or two.  Well, OK, then I'm going to do the same thing. Follow this down. This is a long piece. So I may I'm going to follow this down to about here. And then I'm going to take another piece. These are both pretty sheer, and I'm going to keep the brown one on there. But I'm going to stick in a piece of the pink. This isn't about making sure everything's flat and perfect. This is going to be like a mixed media thing.  Remember, we're mixed media artists. There's no rules sticking into the foot foot down. I'm going to do the same thing.  I like this blue one. It was a blouse that I found at the Goodwill. I want to stick it and you could cut these off anywhere.  Now I'm going to lift my presser foot out and push all of this underneath the foot so it's out of the way. And then we're going to just keep going. But now if all these like loose threads and things like you're the kind of person that's going to just drive you crazy, then just ripping the fabric into shreds might not be for you. You might want to cut it properly and hem it. But this is supposed to be like a fun mixed media thing. So I don't know if I would bother be bothered with doing that or the pink. And see like we have this bit hanging. I'm going to leave it because I could see that on the end of a journal and I could see that just hang in there. That would be cool. I want to have some of the blue here. I think I want it down here. OK, so then once you get to the end, you do want to sew the end. Just grab it all like this and we're going to end it where the lace ends or about thereabouts. I'm going to trim everything. You know, I'm not left handed. That didn't work very well. Let's let's try it this way. There we go. We're going to trim all our threads off. Now, this is a mixed media fabric. So I don't even know that I would get too fussy about trimming the threads super close. I think I would leave some of them. I'll show you what I mean in a minute. I would trim the really long ones and I'm going to trim the really long ones just cutting it apart where I saw the different sections. Like this one here is like really long. So I'm going to cut that one. I'm not going to cut it all the way flush. I'm going to leave it. See, there's a little tail. Can you see that? So I'm going to leave that. That's fine. So now we have this piece of ribbon that can be used to sew a journal cover or decorate a spine. Isn't that cool? This piece of like mixed media ribbon and I would wrap them around a card or wrap them in a ball. I think I'm going to wrap it around a card. I have one handy somewhere. OK, whoops, I almost fell over. So I think I would wrap it around a card.  So I think I would just use a piece of scotch tape. This has that happens to be decorative scotch tape, but just plain is fine. Just to hold it to the card while you're wrapping it around just for storage purposes. And then, you know, I would make a few different ones of these in like different color ways, you know, and maybe it would be a fun trade to make some of these and then trade bits and pieces with your friends and collect them in different colors. And how fun would that be on like on a journal cover? And then you could just stick a pin in there. You could put ribbon in there with the fabric pieces. You could put yarn in there with the fabric. You could do anything. So I'm going to make more with the cream colored lace that disappeared under my pile of stuff somewhere. And I'll be right back. Now, on this one, I just put all three of the fabrics and the lace together, because why not? I could just totally see this binding one of the Traveler's Notebook journals running along the spine. Couldn't you let me get the one I made this morning, the large one. So this is the large one that I made this morning, but can't you see this in going in and out the two eyelets, the upper and lower eyelid decorating the spine? Wouldn't that be cool? Maybe with some of it hanging off the top with charms and beads hanging on it. So cool. So think about making your own ribbon and fibers to do your mixed media and our journaling with. It's a lot of fun. You don't necessarily have to go out and buy anything. You might have a bag of old clothing laying around that has thin fabric in it woven. You want woven, not knit. So I think it'll make more interesting yarn. You could do it with knits, but you'll have to cut it. I don't think it's going to rip. But give it a try. See what you think. I'm going to store mine on this card or a wooden clothespin. Now, after I did this, I realized I might have some wooden clothespins, which I actually like. This might be too much. I don't know. We'll see. Anyway, I'm going to go put this away. I love it. I'm going to save it for one of my notebooks. Think about making some for yourself, and I will be back soon with more Sewing 101. Don't forget the most important thing besides like, share and subscribe.  All right, I'll see you later. Bye, guys.


Introduction. Safety climate consists of individual dimensions that might be assessed using specific instruments. The hospital survey on patient safety culture sops. Establishing the safety climate in health care facilities leads to improvements in patient safety. This article was authored by CalonCovaD, BartonCovaD, ZayaCovaK, and others.


Hello and welcome to the session. Let us discuss the following question. It says A and V are events such that probability of A is 0.42, probability of B is 0.48 and probability of A and V is 0.16. Determine probability of not A, probability of not B and probability of A or B. Let us now move on to the solution. We have given that probability of A is 0.42, probability of B is 0.48 and probability of A and V is equal to 0.16. Now in the first part we have to find probability of not A and probability of not A is equal to 1 minus probability of A. So this is equal to 1 minus 0.42 which is equal to 0.58. In the second part we have to find probability of not B which is equal to 1 minus probability of B that is 1 minus 0.48 and this is equal to 0.52 and in the third part we have to find probability of A or B which is equal to probability of A plus probability of B minus probability of A and B. Now probability of A is 0.42, probability of B is 0.48 minus probability of A and B and probability of A and B is 0.16 and this is equal to 0.74. Hence probability of not A is 0.58, probability of not B is 0.52, probability of A or B is 0.74. And this completes the question. Bye for now. Take care. Have a good day.


I'm dating outside my race whatever the case may be like I would hope there would be some sense of what are some things I can do what are some things I can invest in to potentially rehabilitate some of the young girls who are coming up who are headed in that direction who are headed in the Cynthia G direction who are headed in the Brittany Renner direction or the Sixth the Goddess direction because we as men need to be proactive not reactive because if we don't do anything there will be more in the future there will be more videos and and pictures and headlines to validate all the bad things that we know so my contribution to this conversation and the way that I hope to inspire men to take on this conversation is like okay we understand the problem we've we've probably framed the problem whether it's white supremacy whether it's economics whether it's post-traumatic slave syndrome whether it's female nature we've probably framed the problem how can we make sure that the problem does not persist because I'm telling these brothers overseas as a brother who was born overseas your culture is influencing those women as well and if we think that simply just getting another woman is going to fix the problem on the macro your son is not going to be happy with you your grandson is not going to be happy with you so we must think long term and we must think okay what are the little drops of water that are going to make the ocean that I want to see tomorrow see the the issue I have with that right is it puts an onus on black men in particular and this is I've said it before I'm a black masculinist I focus more on the men more so than the women because I feel like that's where I can be effective and that's why I can relate to better and it puts an onus on on black boys and black men to ingest more trauma than they should have to and more importantly trauma that they can't fix that these are things that you have to internally want to do the work on yourself in order for it to get better so the problem that we have is that and actually someone brought because I don't even know what's on your channel but someone brought such a good point that I've never thought about till now is the idea that we're the only group of people that were forced together our women and the men came together not as one like everybody else I immigrated over came together as one they came together as families they came together as a decision we're forced together so when you're forced to be with someone and you're forced to be around them inside decision of your own that creates some conflict however small it might be it builds up over time so the problem that we're having is something long-stemming it's like damn why gotta be around these losing ass niggas that I could see that from a woman's point I'm not even mad at them for that their position they're put up like why do I gotta be with the slate niggas we ain't doing nothing you can't build nothing we're always catching hell I gotta be with them so I can understand how that develops and that that creates disdain over time and I'm not mad at them for it but at the same time I do not think that black men and boys should have to ingest that on a regular basis there's other work to be done and I want them to be good like if I'm blessed enough to have a son and I think about this all the time it was part of the reason why I even picked my wife uh like why I picked there was like two criterias I had it's that I wanted someone that was educated and I wanted someone that I could say if I have a daughter I want her to be like her mother and if I have a son I want him to marry somebody like his mother I don't get a lot of that from elsewhere and I get why it's like that it's it's it's so heartbreaking to see but I don't know what conversation we can have that's going to change things in the immediate and in the meantime while we're structuring things and getting things better I think it's it's incumbent upon older black men like myself or yourself to educate these young guys on how to build themselves up and not for the women that's a separate situation that I I support women like like you said like Chardae like I support her channel I even support Courtney even though I always agree with her I support her as well I want those I have those conversations with women but in the meantime I want men to feel supported and not because they're supposed to build up to to protect the community to protect women for themselves at first it has to come from that because if it's only doing that's forcing you pushing you forward there's going to be a point when you look around like duty for what for who none of these people like me they don't even want to be here they call me a fucking bullet bag so I agree with you to a point I think one of the one of the things we're finding is you know across the board not just our community but there's a lack of motivation amongst men generally right and some people say it's automation some people say it's AI some people say you know farms are closing down factories are closing down men have lost their sense of purpose yeah and I was reading another thing and it you know it correlated you know people's mortality to their retirement and that's why you'll see some like really older brothers they will keep working because they know that as soon as they stop working it's right around the corner and they'll work till they're 680 yeah right because we cannot divorce the fact that utility and usefulness is intrinsically tied to masculinity and particularly doing being useful to a greater thing whether your community your neighborhood a war whatever the case may be it is it is foundational to who we are as black men who are as men's period and who we are as black men I say that to say I'm a fan of T s on Johnson probably for the same reason you are right like he is he is saying you know black men are worth studying black men are worth grace black men are worth understanding right I'm a black man I'm worth all those things you're a black man you're worth all those things however comfort is not our friend as men you know I'm saying I don't I have you ever seen Fight Club of course man so some people haven't seen it but but I think I think what Fight Club spoke to is a deep kind of dormant warrior spirit that's in every man right in that movie it was overt they want to fight they want to be but they felt good afterwards they felt like they did some shit yeah and in this in the world today and this is across the board I'm not even being pro black right now men have been made docile men have no sense of fight no sense of purpose and because of that we are out of alignment with people call it divine divine mashing or whatever the case may be you know our women don't need us our kids don't need us the society doesn't need us so what the fuck are we good for and some people have correlated that to the rates of suicidality right I say all that to say as black men should we tolerate bullshit for women absolutely not as black men should we deparitize our happiness for the happy wife happy house bullshit absolutely not however as black men should we plan and strategize for a future that we want to see yeah absolutely as black men should we understand that a lot of these situations we find ourselves in whether in the dysfunction of boys whether in the just like I was talking about the kid who was shot recently or you know I heard about like a group of 25 boys who beat up a white woman right or or the girls who are torquing at 15 it is like do we want to continue to see that future the answer is no so we must subscribe ourselves to that battle and that battle is not marrying baby single mothers that battle is not compromising yourself for for the greater good like I was talking about the brother who froze to death because he bought he was going to the store to buy some ladies some diapers or some shit that's not what I'm talking about just like Martin Luther King said I have no martyrdom syndrome what I'm talking about is insert yourself in a fight we are fighting off top just being human just being men fighting for survival the whole nine but like you must exist for a purpose greater than you and as a black man personally I see no greater purpose than making sure the world is better for my children than it was for me I agree and part of part of the world being better for my children is moving the needle away from these established paradigms because we continue to incentivize and validate these systems that want to exploit boys who look like you boys who look like me and girls who look like our daughters I agree and there's no there's no running away from that right so I'm not saying we should eat eat bullshit I'm not saying but I'm saying we should engage ourselves in the solutions we want to see but the problem I have right and and and again I agree with you in a in a vacuum that all works and it sounds good but it requires a level of cooperation that I just do not see like I like I think like my problem too is like I mean like my whole entire job is around data management right so I look at metrics that's how I like that's how I see the world that's how like I engage the world so I'm thinking all right I look at outcomes we have outcomes where especially in this country I can't speak to the rest of the world but here our women are incentivized not to have us around no other group has to deal with that our women are incentivized and propagandized against us so how do you move together when there's an outside it's not just us if it was just us then maybe there be hope but there's an outside force cropping that up and pushing that forward because other people aren't dealing with this like Asian men don't have to deal with their women having an innate disdain for them you've never heard an Asian woman say Asian niggas ain't shit that's I've never heard the term and see and see that's that's my bigger point like our fight is with the outside force not with the women though I agree I agree you see what I'm saying out the women are the symptom not the disease that if we can all just like be lockstep with that paradigm that would be good enough for me and and you know to maybe give you a little bit of hope every woman who sits on my couch do I think that they get up with the rejuvenated sense of whatever the fuck I just said to them absolutely the fuck not I'm gonna be completely honest with you some women sit down and they get up the same exact way some women sit down and they like oh I didn't think about it that way get up the same exact way yeah that's not what I'm looking at again I have to be as a man as a leader I have to be big picture oriented now the big picture is when I receive an email when I receive a DM from a woman saying wow I didn't realize that's how I sounded wow you're lucky you're lucky though because you get to see that for the rest of us I don't see shit like that and that's that's why I have to report I got to report it to the street because and and you know it's it's you know I was having this conversation the other day like you know there was a there was a video I saw and it was like this is why millennials have anxiety and it was like when we were in elementary through middle school there was 9 11 and then it was SARS and then COVID and then there's like there's always something so I always asked the question is it that more shit is happening or because of 24 hour media social media we're just more better metrics we're just more hyper aware yeah right so you know I mean so like I think and and you know as a data guy you could make data tell any story you really wanted to tell so I think you know number one we are obviously more hyper aware of the problem that's just that's the paradigm that we exist in so we must in some some instances go out of our way to find the bright side it might not be obvious now for me as the person shooting these videos and spending more money than I'm making the bright side is those emails right the bright side um Kiana for instance you remember Kiana who I don't remember Kiana was like the fan favorite she uh they were people were saying she needs to come on the channel more but she's she's currently pregnant and engaged oh wow do I think I did that fuck no but we're moving into and it's a black man we're moving in the right direction so as much as you know it's important to spotlight the problems I think it's also important for us to spotlight some hope right so we don't just stew and nihilism and I'm hoping I can stare my lens towards that and that's why the black marriage masterclass series was something I was excited about unfortunately it's not doing that well yeah you know I had notes on that I was actually thinking about that too because I think one of the things that um I think would be very helpful two twofold right like when it comes to marriage I'm learning myself right now like when I think it'd be very helpful for people to um talk about the benefits of marriage and how why they picked the person they picked I don't really ever see that picked up in the in the shows um and and and also the kind and that's another thing too I want to also distill people of they should have gotten married younger that's the one thing I hate about the man is fair in general yeah mostly telling young girls that they should be is a fucking worst advice you can get for old people neither one of y'all have you want to have a developer brain at 23 and you tell them people go out there and get pick make life decisions like that no listen shout out to my brother James Penn Jr but that is where we disagree because and and you know to be fair um most of the couples that I've interviewed so far are anomalies if if I'm just keeping it a buck with you like they got married right out of college or right out of high school we met when we were 15 you know that type of shit you know and the reality of 2023 is like it's not happening like that it can't happen like that right so I I am listen I'm looking for people with uh less than ideal stories um but I've kind of put the the series on hold because it is it takes so long to edit yeah and I wasn't seeing the viewership that was that kind of made it make sense um and this thing needs to remain sustainable but no I'm I'm I'm yeah you gave me you give me some food for thought I think you know it's important that as much as we address the problem we we spotlight the solutions as well so I'll try to do a better job at that as well yeah and and and just like on another note too like I just like even when we talk about that and and and I want to always like point this out because I know it always comes across especially me being someone who married outside the community it's it's not that I don't love black women I I cannot not love black women right like you know right like you know they're a part of my life like my mom my sister's like all the women in my life right and it's it's more of an understanding of what I think is going to take for us to get to the point that we need to get to and sometimes it's like having parents that are together that shouldn't be together it's like keeping you together for the sake of the kids is awful for the kids you might need to be separated and figure things out on your own first that's why we're back together and I agree with that and I just don't think where we're at right now we're we're capable and in mass to to have these relationships we didn't get we didn't grow up with these relationships like every every time I see someone on here talking about relationships that annoys the fuck out of me one you've never grown up or ever seen a couple together what the fuck are you talking about you show me the example of what you're talking about when you say you want a man like this or you want a woman like this you have no frame of reference none you can't point to anybody that's not a celebrity that's all you have and if that's all you have as your real life example you're ill equipped and you need time to figure some shit out so I don't know I just like I agree I I I agree I I think you know my only caveat is you know I I would still like a a delegation of men not necessarily the delegation of men but a delegation of men who are thinking 100 200 years into the future and it's like even though you know we need to carve out a decade you know and like I always say like it took us more than a couple years to get here it's going to take us more than a couple years to get out right I'm not you know a romantic you know I'm not romantic about this but you know we need to be okay let's say we give ourselves 10 years two two decades even you know I'm saying let's have this conversation um at decade three we should be at this point in the in the conversation at decade four niggas ain't shit is is eradicated from public discourse you know or bitches ain't shit is eradicated from public and then then you know I'm saying but you know we can't just throw it away all right we we are more valuable than throwing oh shit the rest of the world knows how valuable we are but us right and and that goes for our men and that goes for our women so kind of like I said before it's important that the men because we we're going to be leaders whether we like it or not we've got the density we've got the uh uh uh reasonableness we're going to be leaders whether we like it or not it's important that those of us who you know want to see better align ourselves to where we are going and you know can can shepherd people in that direction but um any final thoughts brother I got two more brothers and I'm closing out oh yeah no it's you know again I would say I appreciate the work you're doing brother and again I don't always agree but I appreciate the conversation it's good for us to develop absolutely no that's what it's about and you know that brings up the point I made in the in the in the community tab the best piece of game I can give to men it's not who she is when she agrees with you it's who she is when she disagrees and same for brothers same for brothers because unfortunately some voices in this space would have you believe that you judge a woman based on how much she agrees with you and I'm telling you I've sat with these women they know how to we call it chameleon they know how to become whatever the fuck you want them to be so you judge somebody by who they are when they do not agree with you and whether we're talking about men being able to maintain a level of decorum maintain a level of respect for ourselves and you know our brother same with women you know so listen if that's the only thing I can establish I did my job but I appreciate you my brother take care man that's a good brother man he's uh he's uh you know he's a sparring partner of mine um and I appreciate him uh for for a similar reason that I appreciate uh Mr. Nathan Dailey do we always see out of eye no are we pro black in the same way no but you know the brother's reasonable you make a good point he will concede it is high time that we move away from people who are just hyperbolic people are just going to say the most inflammatory thing that they know is going to get reactions if they know it's going to make them win because listen this shit is complicated man this shit is layered and you know not everybody can can can swim that deep I guess and again I'm not trying to be self-righteous but these are my observations Don Blackwell he says they are amoral neither moral or immoral and he is talking about women I think we were talking about the pathology of women um man I can do a stream of morality so I'm I'm trying to bring back my Christian by default um series uh and instead of it being a film I'm trying to do like bite size interviews of preachers where I asked them all the questions we would have gotten smacked in the mouth for his kids you know if if god knew the devil would be bad why didn't he just kill him you know shit like that so stay tuned for that series and there some uh some parts they're already on the channel just have to go to the Christian by default um playlists I think these parts from like two years ago or something but morality is a part of that so you know what I will say is women are the best humans and what that means is women let me rephrase women embody humanity in its purest form how humans are walking contradictions how we are you know never satisfied you know when it's raining we want it to be sunny when it's sunny we miss the rain that's the human condition and women are the most pure embodiment of that so you know I think macomex said a nation can rise no no higher than the condition of its women that's because we as a nation we as men are judged by the condition of our women so if you are with an amoral I mean a immoral woman you're probably immoral right and we talk about it on a superficial level like you know having a bad bitch makes you look better than other men but like having a woman who's well taken care of she looks manicured she looks happy that makes you look better to everybody you know and as and as a society as a black community our women on the macro are making us look bad and you know it's our responsibility to clean that shit up and again that doesn't mean to jeopardize yourself to be self-sacrificial but that means as a as a structure as a as a as an organization we need to set things into motion to correct the culture and better get keep our community disruptive minds appreciate you brother for becoming a new channel member welcome brother welcome welcome one of the perks of channel membership you get to enjoy our streams and comment in the whole nine everybody else um has to earn the right to comment but i trust y'all so let's move all right razi i see you brother i got one more super chat by i am dpp shout out to you my brother with the $20 super chat he says if men move with a purpose and put their focus on themselves the women will fall in line bro think about why are they really afraid of the passport bros bro they are afraid of us leaving them in the country by themselves that is um that is an interesting point i think um part of protecting anything is creating boundaries for it part of creating boundaries is consequences and you know this passport bro thing is is one of the consequences that our women are unfortunately faced with um unfortunately i think some of the advocates for it are irresponsible and instead of a means to broaden your horizon and see the world and things like that um some men have turned it into international tricking and you know i've been saying for a long time as a nigerian you might think these women are stupid because they don't speak english but uh be careful all right mr razi what's going on my brother yo yo what's happening man yeah i'm good baby i'm just waiting waiting on you sir yes sir he talked to me man yes sir yeah um yo man you know yeah man you know over the last you know these last couple panels that you've been having they're really really good bro they're really good appreciate you appreciate you the one recording was really really good um in this one it's really really good man um i would have to say man um you know it's tough out here baby but you know um you know it's an uphill battle um however you know there ain't no giving up man there ain't no giving up it's an uphill battle because you know it's a lot of shit that has been done to us over these last few hundred years it's a lot of things land has been took it from us artifacts history has been rearranged and white washed and you know we've been you know we got killed by the tens of millions we got transported from Africa to America we got put in Jim Crow upon all this shit so we got a lot of work to do and a lot of us you know they don't see the um the light at the end of the tunnel but i do like i said earlier man the african will win the african will win we will rise the prominence one day man the african will win bro and when i say the african i'm not just talking about the continental african i'm talking about the african worldwide over here in this country too you know i'm i'm i'm a african descendant i'm a black man you know we will win man it will take time but we will win man this ain't the end this ain't this ain't no permanent situation it's not it's not permanent we think it's permanent but it's not it's hard but we will overcome man um we gotta have a positive attitude we just can't always focus on the negative man we're just so negative man you know it's a lot of people that's just defeated i don't have that defeated mentality you know i mean because you know the person that says i can and the person that says i can't are both right at the end of the day thanks you know you know so we got to stop saying we can't do this we can't do that no we need to say we can we need to have confidence you know what i mean yeah confidence we are so great man we are black people are so wonderful man we are too good to be in this situation man we are too great we're too beautiful our skin our hair our phenotype our creativity we are too great we're not supposed to be in this situation we're not man we're greater than this man and i can see it from a billion miles away but that's why i would never give up i'm from the black community born and raised man you know what i mean so it ain't no giving up on black people yeah we come with a lot of dysfunction yeah but we come with a lot of greatness too so it ain't no giving up man i don't give a fuck it ain't no giving up look how hard this it is i'm listen man i don't care bro um i i see more you know when i a lot of people when they look at black people they think of the stereotype i don't think of the stereotype when i look at black women i don't think of the stereotype when i look at black men i see something much more than that i see something wonderful something something more bright you know what i mean and we we call we call the african will rise one day we just have to see it we have to smell it we gotta believe it we gotta be able to taste it listen i appreciate you my brother is always uh any uh any final words man if i let you go yes final words man um damn what is my final words man take it i said i said i said a mouthful too um being being like a man once said man being pro black is a lonely existence it's a lonely existence man um a man by george makin once said that it is a lonely existence man because you look around you and you know you got all this love for black people you value black people then when you look around your community you got a bunch of people who don't value black people who don't love black people and and it's heartbreaking and it gets me emotional and it breaks me down to the core because being a black man in white america it brings a lot of pain for me man i'm gonna tell you that it brings a lot of pain for me man yeah then being born and raised in this fucking environment under this system knowing what we've been through knowing that the black man has been beaten down knowing that the black woman has been unprotected for all these fucking years you got some punk ass nigga name i don't want name drop but he talked about um the white woman deserves more um it's more deserving of protection than black woman that's a punk that's a punk man ain't no goddamn cracker more deserving of protection than not a woman man yeah man it's too many it's too many black men poor anti-black yeah it's too many of them that's my last words appreciate you my brother as always man salute man take care yourself listen that brother that brother deserves he deserves a stage uh a microphone that's it that's it that's the activist right there man that's the type of spirit we need um let's see make sure i'm not missing anything oh shout out to kikima smith just became a member shout out to mr brown he says uh plunk the words can't plunk the words can't won't can't won't and always okay y'all brothers get me crooked ain't no giving up facts man facts sir sir yeah i figured i figured you know it was uh it was auto correct but i appreciate you my brother uh listen y'all if um i'm seeing some people having issues with the tickets um the system is really sensitive to your billing address being accurate so you know make sure that your zip code and everything is accurate when you put it in if it still fails to work um you can send your ticket i mean your your your payment through cash app and just put your name and i'll update the system on my end but i appreciate you guys um angel angel i saw you a little earlier let me see you still there brother uh your audio is not your audio ain't working brother i'm gonna drop you down real quick i'm gonna i'm gonna keep you around though if you can get it together but i am dpp you will be our last one tonight brother how you doing man i'm doing pretty good in yourself i'm doing all right brother what are your thoughts man um once again man i respect what you're doing your your auditory is very very on point very delivered appreciate you appreciate more people in the space like you that can articulate it like you should yes sir um but this is my challenge for the me all right we have to take in consideration whether it was our role a parent role you know father uncle whatever whatever role they played to get this community to where is it right now and with that being said you take that standpoint and you have to start building from there um i was listening to um dr erid thomas and he broke on it you know one in one in motivation of speaking on speeches and he was saying that you know when he first got his bad grades in college you know he was saying that he had to be honest with himself he had to be honest with himself in about who he really was and where he really was you understand what i'm saying and i think that's how um that we as male have to begin to look at things we can't look at it from a standpoint of what we want a desire we got to look at the conditions of a way as it and once once you do that well now you're going to know where you need to build from and um are you still there yeah i'm still here man i just yeah i'm muted because of the ambient noise i wanted you to be able to talk yes sir and so and like i said a lot of guys need to focus on it from that standpoint um it ain't fair to crucify the women like for example i'm one of them tight dudes that you know i don't i don't um have multiple women that don't do that because that was something my father didn't do you understand what i'm saying and so i carried that same principle but i just because i had women that did me wrong in the past don't mean i crucified the rest of them because they all was different you understand what i'm saying and some guys still carrying that so-called hurt and they wanted to punish all the other women well the other women that have nothing to do with and you know it's multiple situations going on you got the general war going on then you got the social economical war going on and for for example you know if a man if a man don't build his self up how can you present yourself to a woman you see what i'm saying because right now you you isn't showing her your full capabilities and a lot of guys want to go to these women when they you know deep down and drug out but how did you get to that point you can't keep blaming slavery um i was involved in the situation back i was with my third um offshore company no second and i was involved with a doc complaint right when you look at them the way the company was set up you can clearly see that was some kind of discrimination going on right based on the numbers but so i found my complaint uh they are um i found here in bermain a sister up in um in the alley where the corporate officer that business she received it they did the investigation she come back and tell me she said well the company was too small for us to apply our maker i said hold on are you serious you can clearly see what's going on at the company and that standpoint she said well you still don't see a lawyer i said with whatever then but i'm gonna keep it real with you i wasn't mad at the sister she was just doing her job but i will say this that was a turn point in my professional career as well as my life what i mean by that was just that's a point you can't be a victim and win right that's what i'm saying right right and i think a lot of us is so willing to take that victim role the woman is the weaker we understand that so why you got me in running right here acting like winter that's what i'm saying yeah yeah yeah that's a fact what all right if you want to change the circumstance how you gonna change the circumstance well give up those guilty pleasure how many men all right you talk about you want to make more money you want to get more money how many men will it give up that they do all the time man i'm in a work environment just dominated by a white guy you hear what i'm saying now from what i'm made in my life i'm doing real good i'm blessed but what it took me to get there bro i don't i don't watch sport i don't hang out with nobody i don't go to no club i spend majority of my time reading studying you see what i'm saying but it took that sacrifice in order for me to be in a position in my life that i'm blessed the way i am yeah most guys won't even give up watching sport they involve their whole life around it like that determine who they are yeah same with women well yeah they chasing women exactly my thing is if you know all these steps on all these different players so why you can't apply that same skill to become electrician you see what i'm saying yes sir now let me tell you what's going on with myself i came home in january right mm-hmm remember the last time i was on i told y'all to marine engineer came home in january i've been isolated in my house the whole time i was studying to become a first assistant engineer that's the second man behind the chief on the ship you know what i'm saying mm-hmm now i could have went and hung out with people for it right i'm at home every day studying ten hours a day guess what i was just in minnesota c i'd have passed four of my five exams i gotta go back to another one on the field mate damn see we don't get that yes sir that's a round of applause for you buddy that's for sure anything about it when women are being harsh against men i'm gonna tell you why i know the reason why i think women know what a real man is isn't an agent if men if it isn't living up to their capability or they fool potential what's going to treat you according you see what i'm saying mm-hmm that's a lot of guys that are choosing not to yes i'ma say they choose whether it is a choice man information is free knowledge is free it's up to the individual to attain a lot of people even in my own family they don't even want to have them conversation with me mm-hmm because i tell them exactly how it is right i came from my parents home i was 17 years old fifty dollars to my name out of my father's six kids i hold a bachelor's degree and i'm i'm headed to the point of making up i'm gonna be closer to a hundred a year mm you understand what i'm saying and i'm from the backwoods alabama i'm from the urban city yeah you follow what i'm saying yeah yeah but guys you know what i'm not trying to make this a whole religious thing but there are some contexts in the Bible that actually make a lot of sense i mean when you make these sacrifices what he said deny yourself first well when you were when you're making this sacrifice you're giving up that time it's a greater reward that's coming mm-hmm all you had to do is just stand to stay the course of time yes sir beat the other person out you ain't got to be the bro i wasn't on the road i was an ap student and stayed getting invited yes and that's what brothers gotta start looking at it doesn't matter if you don't man i'm in a field you don't even need a high school diploma when i first met um my mother's child she was upset with the fact that she had a master's degree and she could not understand how in the hell are you getting paid you're making two times what i'm making and you're going to go to high school diploma yeah but you see my point though right yeah yeah yeah they gotta be willing to go with the next person they're willing to go that's right us as black men want our community back we wanted to do better but we're gonna have to do better is facts stop fussing at what they're women doing because guess what the smart women gonna take notes mm-hmm they're gonna take notes my next don't they she just see me for the third time any this girl been in the neighborhood for her calling her for the kids in their neighborhood i leave about three four years she just seen me for the third time you know we waving each other i said well man my barrel is on my side it's over with what the point of trying to make it is how much women pay attention right and that's what what dudes man i'm i'm gonna take some i got three parties all the uh all the many late third don't have no kids one of them is very important don't have them to me first thing come out of somebody's sister miles oh yeah but you got a date and got nothing they ain't nothing nobody else but in other words in my homework literally like so i can't be responsible mm-hmm yes i'm gonna say but they take notice and stuff like that yeah yeah and now and and i'm not saying we gotta get over back and so on that's not when i'm getting there i'm not saying we gotta kiss the ass and they ain't what i'm getting at either but at the same time we do got some diamonds in the world tonight and my only request for the women that the women that don't be chosen i don't mean you can't steer the younger generation onto a better path that's right that's right i mean they they owe them that because if you wasn't guided you know um i look at the relationship between me and my father even though he was there was a very strange relationship and i realized that you know the last time we talked like i said i realized the important of that that father son relationship and you know like i was saying in so many words it will be unfair for me to take my knowledge to understand and experience it will be unfair for me not to to pour that experience into a younger male regardless of the relationship me and my father had yes you know what i'm saying sometimes you never know why god filled us in situation because yes i may have a strange strange relationship with me my father but guess what i had countless uncles that poured into me when i joined the military countless men black and white that poured into me that helped groom me to give me well met so that some young man somewhere is entitled to that same knowledge and that's what a lot of guys just gonna have to start doing we got we got to fix ourselves first start complaining about the women you know what i'm saying absolutely yes sir yes sir that man i ain't gonna tell you you don't lie man i was kind of hurt with the whole situation you know who we talked about i was hurt because man that that was theoretically that was a slap in the eye of women's faith i can understand why i would be of some kind of way like dang are you serious yeah for that yeah you see what i'm saying yeah yeah regardless of whether i'm in a relationship i can see what they're thinking regardless of where i'm in a relationship with you i supposed to be your first yes i'm saying and if you ain't you ain't jokin for me like that why are you jokin for her make this to me i can see they point yeah yes sir that was truly that that was true that and embarrassing i'll be honest and truly embarrassing absolutely man listen i appreciate you brother i appreciate the knowledge you dropped off man thank you so much salute man take care of yourself i'm gonna see you soon yes sir all right all right we are almost at the end um angel i'm gonna give you the the last word man hopefully your audio is together close us out man how you doing pretty good and can you hear me yeah i can i can't talk to me man and keep it short if you can please well i wanted to answer Courtney's question to what i meant about moral okay so from my perspective the thing that i see is we need to be transparent as a community us as men we at least have the courage to have conversations so what we need is to be able to confront our families our communities and be able to ask you know check up on their mental health how is it that what's going on between our families because a lot of that it's going there's there's a lot of secrets going on and it's like hey don't don't tell this other person about this going on don't say this and there's no one checking up on that so from my perspective it's us as us fathers we need to check up on our children and really see you know check up on those secrets if there's secrets and you know see like yeah that can be a good secret yeah you keep that but if it's something that that shouldn't be a secret that those are the things that we need to be able to confront up to the table you know i'm coming from that experience of what happens with my significant other having those secrets and i saw how it it broke down my marriage and i'm still trying to fix through that now the thing that i do see is very powerful is me being present and how my kid is receptive to that i i see that a lot of the times you know the other side tries to hold us back from children but we need to be present as fathers and communicate to them transparently what's going on with with our children our wives our cousins our aunts everybody and make sure that everybody is is okay and everything needs to be public we need to be able to say you know from from our aunts and uncles and communicate from one another that honestly would be the best way for us to fix all of this and make sure that we're investing our money wherever it is that we actually believe you know we should be because if not everything's just going to continue to deteriorate you know what was it um eris thought it was the one that was kind of saying all of this it's their democracy male republics give way to feminine democracies and feminine democracies give way to tyranny you know the republicans the republics decline into democracies and democracies deteriorate into despotism and that's exactly you know the direction that we're going because our republic isn't taking you know it's not holding its conservatism the way that it should and we need to be vocal about that jordan peterson's been talking about that recently on all the podcasts you can see how it is that we need to be able to bring back that eldership the way that we used to have it and i don't know if that makes sense no absolutely man absolutely and and you know that's why i was so disappointed um i was so disappointed by the hemisphere because yeah us as men we get so angry we get we get so disappointed that it makes us angry absolutely we just have to walk away at this point we have to be still working up to just walk away and and just just take care of our kids go back to work just build yeah yeah yeah but we also have to remain optimistic right because this is yeah that's the whole part of try again you know next time with somebody else yeah yeah this is a long game long game we're not gonna solve this tomorrow but we have to keep the main thing the main thing absolutely hey listen i appreciate you man um thank you for coming up come up anytime i love what you go ahead brother sir appreciate the only thing that i suggest is that we need to be able to have more spaces as men where we can like i'm saying publicly this is socially online but we need to be able to do that outside you know as men go out go hiking build do that us together just forget about what the women are doing just us like go hang out with your boys we need to be able to do that more often and you know bring bring your kids along with you so that that way we can teach them about our hobbies teach them fishing hiking you know really you know it's it's part of like the the boy scouts turning them into men scouts you know and really having that what we need thanks thanks absolutely man absolutely are you uh are you planning on uh coming to the Atlanta event um on the 24th of June i wish i'm in the current phase of my life where i have to i'm i'm putting 60 65 hours plus right now in my life to just build got you listen i respect it man i respect it hopefully soon you can uh you can enjoy some of that labor man trust me man i support everything that you guys are doing i've been here watching from kevin samuels Courtney all of you guys tla that video that they just went uh that tla put up about marriage letting us know about how the ins and out everything that he just did about putting that in his mom's name that's very important for people to learn all of these things for us to be able to get back as that the leadership you know the head of the household we need to be able to gain our respect back absolutely man absolutely thank you so much brother i'm gonna let you go thank you for coming out absolutely man take care so all right y'all we have reached the end of this impromptu livestream thank y'all for hanging out 65 percent i said 65 percent 65 of y'all um let's stay the entire time thank you guys so much again if you haven't already get your tickets to the 100 the 100 atlanta june 24th um pull up pull up and also um like i said earlier we have secured a hotel um group rate so um definitely book um book that that particular hotel um it's linked it's linked when you go on the website to buy a ticket so if you click the link or that's pinned to the top of the chat um you should see where it says venue so again i appreciate you guys thank y'all for rock with me thank you guys for supporting the stream let's keep moving this conversation forward you have a good evening have a good week and i'll see you guys soon peace boy tell me how you really feel i just want to build with you black girl tell me how you really feel i just want to keep it real with you i want to live better eat better i want to love better sleep better i want to feel so aligned it's a blind one time for the state of mind two times for elevated rhymes know i architected when i lay design i drown noise out of the clear blue i sit twist the threads of said silence that's an heirloom i am the shepherd i share sheep still fleece funds from the have it all to the matadors who sidestep the bull beautifully to that applause around rappers a higher caliber catalog shines reminds i ain't coming to flatter y'all i spark chatter dark matter the sharks get on these dark waters who walked taller who barks orders god body god and what all the laws taught us not appear it's really fear near i pierce deep i'm revered my steps remain clear with fierce sweeps not a man here who could sense me i want to appear elohim with the energy black boy tell me how you really feel i just want to feel with you black girl tell me how you really feel i just want to keep it real with you i want to live better eat better yeah i want to love better sleep better yeah i want to feel so aligned it's all of here it's a blind one time for elevated rhymes two times for showmanship three times for black hands and land ownership revolution i bring to you where they ring bling to you nissy blues on war tunes to sing to you i am a rebel without a pause no applause trust me i must be chuck d getting mine off many fools been clock watching my moves and i needed a reappraisal of flavor to the time off now back jesus black feed is slumbering unborn arc of the coffin and curtain untorn i'm a rose that rose to etch pros and rosetta stone yelling to do a megaphone always rapping baby forever home i ain't the pond calling the kettle black i'm the flame keeping the kettle warm and i am the blame for the renaissance is cold had the writing recited with down feathers on black boy tell me how you really feel because i just want to feel with you black girl tell me how you really feel i just want to keep it real with you yeah i want to live better eat better i want to love better sleep better yeah i want to feel so aligned it's a blind one time for elevated rhymes two times for showmanship three times for black hands and land ownership revolution i bring to you where they ring bling to you nissy blues on war tunes singing to you i am the rebel without a pause no applause trust me i am chuck d getting mine off many fools they clock watching my moves and i needed a reappraisal of flavor took some time off now back jesus black feed is slumbering unborn arc of the coffin and curtain untorn i'm the rose that rose to etch pros and rosetta stone still yelling to do a megaphone always rapping baby forever home i ain't the pond calling the kettle black i am the flame keeping the kettle warm i'm the blame for the renaissance is cold i write and recite it with down feathers on i love you and write and recite it with down feathers on that mean that shit cold and i'm the coldest listen it's the message right here black boy tell me how you really feel because i just want to feel with you black girl tell me how you really feel i want to keep it real with you i want to live better eat better i want to love better sleep better yeah i want to feel so aligned y'all give a round of applause to this band right now when they tell me they want to feel the cause a little more than we got to do that shit again i wasn't in the rehearsal we didn't do that that was not a part of the set list roger was just in my ear like yo let's


And this is my way to spot the Hungarians in the audience. But otherwise, at least now you heard some Hungarian rap. Look at all of you. I mean, this is amazing. You've all taken the time and the effort to be here and to learn new things, which is incredible, which is why I'd really like to start my talk today with this one word, curiosity. Now, this word is often being mentioned as a trait that's really crucial for SEOs, to be and stay curious throughout learning new things every day, especially here in the last few days, right, as our industry changes, to test new things or all tactics even, we've heard about this. Curiosity is really something that, in my opinion, stays one of the key characteristics of an SEO. And I really consider myself a curious person, which is really what led me to become an in-house SEO in the first place and work as part of some incredible in-house teams and meet the amazing community, the women in tech SEO, and learn so much from them. So, yeah, definitely big cheer and round of applause for them as well. And this is also what made me jump further into that rabbit hole and start to work on the vendor side. So I've been working in SEO software for the last three years. Now, during this time, I worked very closely with sales teams, and that means that I've been involved in the positioning and presenting of the value of organic search to senior decision makers. Fun, right? I mean, I've heard that a lot of you spend a lot of time doing this, but you don't necessarily like it. So hopefully after this talk, I can help you like it a little bit better.  So as you follow along, I invite you to stay curious because I'm going to share with you some of the most ludicrous laws of Buyingland. First of which, that you better measure up because size matters here. And when I say measure up, I mean the level of the SEO maturity within your organization. And in order to do that, I'd like to challenge how we currently think about maturity because we often see this represented on a linear scale. So to my example, the immature SEO eggs are the ones where things are being SEO'd after they've been launched, and adding SEO optimization is clearly an afterthought. While the mature SEO butterflies are the ones where SEO is considered as part of the product roadmap, and it's really a crucial part of QA and execution. And we all know that higher SEO maturity leads to better performance. However, while this is a really good way to represent something like the state of the industry, it's not necessarily really helpful when we are trying to understand our positioning within the business, because maturity isn't actually linear. And that's because it's not only about growth. Maturity is a multi-dimensional concept that requires both growing and nurturing. So in the last few years, I've been using something that I named OMG for SEO. And that's an organizational maturity graph that you can download. I will share a link to it in the end. And I'd like to give a huge shout out here to Tori Gray, who's also a member of the Women in Tech SEO community who collaborated with me on this, so we can actually make this into a resource that you can all use. Now, the thing here is, as you can see, there are four pillars, culture efficiency, strategy, and technology. And the reason why you want to understand this, because your energy and efforts on trying to get budget, resource, buying to your ideas will need to be divided between where you are today, between what you need to nurture, versus where you want to go into. Not to mention that different strategies will likely need different stages, sorry, will likely need different strategies. So for example, if your culture or efficiency scores lower, it is much more likely that you need to work on building relationships in the business as it is your technology or strategy, which might mean that you actually need to improve data quality or the tools you are using. Obviously, these all have an impact on each other, but it really helps to understand where you stand. Because trust me on this one, in buying land, things can get a little bit confusing, so it really helps to just know where your business is and where you are. Which leads us to the next thing, that things aren't always as they seem down here. Like when your leadership team says SEO is important, but when it actually comes to prioritizing it, commitment seems to disappear. Which is what I like to call, leads to the buy-in-ish cycle. And there are three key stages to this cycle, and it starts with fake buy-in, which is buy-in that happens, but without actual commitment, which then leads to producing half results as there is no real accountability on an execution level, which then leads to the fact that there is no sort of proof or evidence that you could show next time you're trying to get buy-in. And I'm gonna talk you through two quick examples that I've not only experienced, but often heard them from the community as well. So first of which, when the business wants better organic performance, so you finally convince the developers you've been emailing them for ages and they are like, yes, your tickets are added, it's in the next print, we promise, right. But if there is no actual commitment, your tickets might get de-prioritized or dropped, which means there will be no real impact or results to report on. Or there is another example that often happens to our one-person SEO teams, right, that we really need to hire additional resource to distribute workload and drive better performance. However, if there is no real buy-in, then you can end up with a limited budget, which means you can't hire for the right skills. So now you ended up with more workload because you actually now have to train someone, which means you need even more resource to help with everything you need to do. But as you're struggling to prove how this will drive better performance, again, you're not getting the buy-in you need. And the problem with this cycle, as you might have experienced, is that you really get stuck and it really keeps you from unlocking the real potential for your SEO strategy. If this sounds familiar, I have some good news because the first step to do is to learn to spot fake buy-in. And in order to do that, we need to apply critical thinking, like being skeptical of how are we getting to a yes. Because focusing too much on getting to a yes, which we all really like to hear, can often lead to getting it without commitment. And we actually do this to ourselves because, as I said, we really like to hear saying yes, we like when people agree with us. And we do this by asking questions that give no other real options. So think of the likes of questions. Do we want to increase our organic traffic? Do we want our content to rank and convert better? This is not a question. This is a statement. And we all hate these questions when they come to us as part of an unsolicited LinkedIn DM, right? But even if you have a credible relationship with someone already, questions that from false agreement can be really damaging to these relationships. And what that means is that getting a yes without commitment is actually often worse than just getting a no, especially on the long run, which is why we want to change our goal from getting to a yes to get to the next step instead in the buy-in process. And we can do that by learning to seek healthy conflict and spend time to understand concerns and objections. And I know what you're thinking. I'm actually telling you to have conflict with your leadership. I know that sounds scary, but trust me. So a mindset I like to adapt here is that it is actually better to know that I'm wrong than to think that I'm right. And what this mindset really helps with is to be aware of my own confirmation bias. So let's have a think about an example on how do we actually do research. So I'm gonna share with you a story about when I worked in fashion retail e-commerce. And I wanted to make sure that our local SEO is working properly. We have updated opening hours. We have local content on our store pages so they are not doorway pages as we've heard yesterday. And I wanted to make sure I can get some budget signed off. I was very new to this business. I can get some budget signed off. It was over 200 stores to manage the details so for a tool, for agency. So naturally, the first thing I would do, go to Google, prove how important the local sets are, how many queries have local search intent, how Google drives revenue. All of these are driven by my own confirmation bias. So if I actually want to seek healthy conflict, it really helps to research with the goal to preempt concerns. And if you want to start doing that, you have to ask the questions where what are the reasons that this initiative is not being done already? So in this business, I found that there was a huge communication problem to start with where the store managers were talking to retail ops in the head office via email and various spreadsheets. And then retail ops decided to share that about 80% accurate spreadsheet with the e-commerce team who then updated the website if they had time because that wasn't their priority and then what happened? The marketing team, if they noticed the change, maybe they updated Google Business Profile or Google My Business at the time, but probably no other publishers. So while this is a clearly problematic process, changing it will raise a number of questions. So, you know, people will ask, well, okay, who's going to train the teams if you're investing in a new team who's doing the training? Who's taking ownership of this? Who's going to communicate this to everyone and two of the most sensitive ones? How much is this going to cost? And who's paying for it? I mean, especially as it is with local SEO a lot of times, why is it my budget? I have all the technical SEO and content SEO things to look after. I'm actually just trying to help here. So all very valid and important questions that need to be addressed. And the thing with concerns is that they will eventually lead to objections. And the challenge here is, so these objections can be, well, you said this is a good investment, you have to prove it. And as you would probably know, as with a lot of things in SEO, a lot of these things have a cost that's very difficult to address because they are invisible. So here, for example, no one actually measures how many frustrated customers are not spending their money with us because our hours are not up to date or e-commerce team wasted the time on updating these opening hours that they could be spent on merchandising the site and actually driving revenue, right? But it's not the easiest thing to sort of show. And if you actually want to attach a number to it, you will probably need to do a huge amount of research. So before you start doing that, you can actually address this by asking questions that clarify these objections. So if your leadership says, well, you have to prove this is good investment, you want to clarify, well, what do they mean by good? What is that ROI mean? Is that, you know, 6x, 7x? Also, what are the KPIs? We've heard so much about KPIs today. Are those impressions, clicks? Do we care about footfall? Do we not care about footfall? Do we care about online revenue? You want to understand all of these because they will really make sure that you can actually address these concerns and objections and they will help feel your audience involved, which leads us to the next point. You need to get to know your audience and traditionally, leadership is not the easiest audience to deal with. So this next point might sound obvious, but decision makers are humans. And I know it's shocking and humans are not rational by nature. Therefore, their decision making is also very rational and is strongly biased by unconscious mental processes, which is really just a scientific way to say that our leaderships makes very silly decisions sometimes. So again, I have an example here. I've had the best data that 100% told the business, showed the business that they should definitely not go ahead with a full onsite migration after two weeks I joined, without a proper plan, and especially not a month before Black Friday. Yes, yeah, but the business still decided that they're going to do it. And while you're clearly thinking that this is a bit nuts, which it is, it also has a very reasonable explanation to why someone might still do this.  Unfortunately, there probably are a lot of emotional reasons behind how we make decisions. And that's because even an illogical decision can seem reasonable when it feels comfortable. And as we know with SEO, a lot of people and a lot of readership might not understand the complexity of it. And what happens when we don't understand something? We probably don't feel as comfortable making decisions on it. So our real question here is, how can we help someone feel comfortable about the uncomfortable? And one thing the community does really well is obviously education. But unfortunately, we don't usually have a three-hour session with leadership to tell them about all the Google algorithms and rankings and how it all works, right? So instead, we can learn to tell a good story. And while a good story should still incorporate all the amazing data we've heard from Jackie yesterday on how you can use storytelling and how you can tell a story with data, we should make sure that this story has a great narrative. So how do you find a great narrative? I'm gonna do a little bit of an exercise here. Think about your business as a hat for a second. And your SEO strategy is this magical one. Now close your eyes and just imagine that you've got the buy-in you need for your SEO strategy. You can open your eyes, what happened. You can pull the bunny out of the hat. You've done your magic trick, right? Let's have a look at an example of what this means. Let's say you have an incredibly content-heavy side and it's buy-and-buy content. Let's say it's a medical paper, right? So you've listened to Lily Ray and you're a good SEO. So you know that you need to focus your strategy on EAT, topic clusters, author pages. You know that this is a very complex strategy that you need to be able to sell. And you need to do this because your brand will become a trusted and authoritative resource for the topics this way. Now, when you're choosing a narrative, it is absolutely crucial that this is what you're communicating and not the idea you have. And I'm not saying you don't mention the idea, but when you're talking to leadership, you want to make sure that the narrative is focused around the outcome. So one way to do this is to leverage use cases that speak your leadership's language. And I would like to give just a quick tip here that actually pretty much any agency or software side, if you look at the case that is there, they will be written in a language that will speak to leadership, which will really help you develop some of these narratives. Now, this last advice here, I think it is really good, but for me, this is one of the most difficult to follow. So this plus one is you can't win every battle. So you don't necessarily want to fight them all. In other words, if everything is important, nothing is. So think about all of your projects. Is it technical SEO, content SEO? You might win your resource. How are you prioritizing this? After these three days, you've learned a number of tactics of how you can prioritize using impact, effort, confidence. I'd also urge you to add probability to all of those sheets as a metric. Probability based on how likely something is to get the buying with the commitment we talked about. Now, I've definitely run out of time here. I'm really sorry, but I will leave you with this one final thought. You need to find the time wasters and let them go. These time wasters, these projects might be ones that sit really close to your heart, but they will only make you less productive. So how do you identify them? Well, remember the cycle we talked about earlier? Hopefully after today, you'll be much better at spotting when you end up in one. And that way, if you actually include that probability metric, you will be able to turn this into the boat in cycles, which means that you will get real commitments, you produce results that meet the expectations, and you will be able to have the success stories you can use next time you want to get buying. Thank you so much, Moscon. You can access all the resources. Thank you.


All right. Well, first of all, we want to thank you all for being here and getting this message out The most important message is that situation here is resolved and things are safe Why we're here about seven ten this morning. We had a disturbance near 8th and Lincoln armed individual Fired at least a couple of rounds between there and this location Thankfully, we had many of our citizens and community members that called and let us know what was going on Officers responded very quickly. They engaged this armed suspect and resolved the situation at this time the suspect is Deceased we can share that Information we can confirm that the suspect was armed. We can also confirm that the suspect had fired a couple of rounds Again, I want to thank our community for letting us know for calling 911 as quickly as they did and getting our officers here to the scene to Keep our community safe. I also want to thank the brave officers that engaged this armed suspect and resolved this situation This is very preliminary in the investigation We'll have far more details as we get get those and we'll do an additional press briefing In the next 24 to 48 hours to update the community And and that's all that we can say at this time originally were told someone was in custody I'm assuming that was that person who now know is dead. Correct. Okay, it's one individual We feel this situation is completely resolved and that the community is safe Yeah, this is again very preliminary in this investigation as details come available We will post a second update and provide what we can at that point What more do you need to do on scene and how long do you anticipate this area will be closed off? We believe that it'll take us several more hours We want to protect the integrity of the investigation and to that point. We need our community's help So we believe that individuals or folks were able to capture video of this incident For us to have a very strong investigation We would like to get access to that video anybody that has seen anything One they can send it to us at DPD PIO at Denver gov.org again that is DPD PIO at Denver gov.org We want any and all video from this incident There are folks that were on their way to work again This occurred during rush hour traffic and they haven't had a chance to share what they've seen We would ask that they would contact us through that email Address and we will follow up with them to get a statement from them and or any other video from this incident Could not say at this point all part of the investigation A lot of us have been talking to people who have seen all of this and they've described This is a pretty scary sort of situation. I'm assuming you've heard those types of stories, too Any time that you have an individual that's armed that is firing a weapon Here in in in the city during rush hour traffic. It's a very dangerous situation so again, I want to commend our officers for going into a dangerous situation and Thankfully the community is safe at this point. Was he firing at officers too? Again to that question all part of the investigation. We could not speak about that at this point Can you share how many officers were involved and how many fired shots? We can't at this point that would be part of the the follow-up update and We will show that any and all information that we can at that point So you forgive me if you mentioned this but what what weapon did he actually mention that? I can confirm that he was armed with a handgun where the handgun was So I know witnesses said that he was walking at least from 8th down And I know you guys keep walking off certain areas It looks like maybe those were gunshots that shot out or something like window and stuff Why not stop him earlier when officers started trailing him down here and let him get all the way to 8th or 11th? So what I can tell you is that officers responded very quickly This entire situation was completely completely resolved in less than five minutes That's pretty fast and we didn't let an armed suspect get anywhere the individual was confronted and The community was then became safe as a result of that. Thank you chief appreciate it. Thank you very much


Dan, I'm telling you the lie. Just can you not wait five hours? Hey, Cornwin, how does your phone is so the meeting's in 10 minutes, right? But it is a great day for Los Santos, ladies and gentlemen. It is a great day for Los Santos, ladies and gentlemen. It's finally happening. It's finally happening. The legislation is going to get pushed today. Born when was invited to the city council meeting as well. So we're going to be in the council meeting. I know I did miss the meeting. I saw that Fred was in the meeting. I know it sucked. I wish I was there. It would have been so good. How's it going, Duncan? Why did Fred come into our meeting and said he was running for sheriff? We what? Yeah, we pray it was in our meeting. He walked in and said, I've got our run for sheriff. And I said, hold on. I have a question. Doesn't there need to be an election for you to run for sheriff? And he said, yeah, there'll be one. I'm sure you guys will hear about it soon. Yeah, it sounds like Fred. Yeah, hell, I asked him to be my campaign manager. He's running against you. Well, the hell I asked him to be my campaign manager. And I'm also running against you. Well, the hell, Duncan, I thought you were joking. You asked him to be your campaign manager. Oh, do you know something? I don't. Is there an election coming up? Well, there's got to be an election coming up because he came in and said there was one. Did they tell you to? No, I told them. Let's take it so you make a thing. Yeah, what I say three days ago, I said that shit's open whether y'all like it or not.  That's how things go. I'm going to be running. I have a very special under sheriff in mind to be revealed at a later date. I have a special role for you. OK. Assistant to the under sheriff slash sheriff. Well, I'm going to run my own. But but I'll join. I mean, I don't have no problems if I don't win. Yeah, you'll be completely involved in the process as the third to the sheriff's office. And I think it's probably bet. It's probably your thing. Do you really want to be in meetings all day yapping? I already am all day instead of going. You won't arrest anyone as a sheriff. That's true. But I could arrest you. You can imagine this. Imagine arresting people while having meetings. I'll be the most efficient officer the world has ever seen. This is how we're going to do it, all right?  As long as I'm around, I'm going to make make damn sure that it's good. Put it on my test. What does that even mean? Pogat's escape super. It's going to be our mother. Jimbo, you can't say that no more. They took that one away from us. What did you say? Oh, what did you say? Did a test that said, Madam, I don't know about you as I'm just going to say it.  Kind of like her. Yeah. Well, I'm better. She's going to start tapping a lot of people because she doesn't care anymore. I feel I feel like you're involved in this. I feel like that one was targeted. It was. Yes, it was. There's no more reading in between the lines with me. I'm just saying whatever I have to say straight to your face, Jimbo. Sorry, only three more daps until I'm suspended for 24 hours. Challenge accepted. I could probably get those in the next 20 minutes, ma'am. Yeah, you can. Fuck, if Ruth was around, I'd probably already have them. Oh, yeah, she is around. Excuse me? Wait, Ruth. Oh, are you saying you're the new Ruth? Oh, no, Ruth. I thought she said Ruby.  Oh, my God. That would have been a great hair color. I should just change my hair.  Here, it looked like Ruth's hair color. And just start acting like Ruth. 22, 56, 12, 13, 12, 13, 12, 13, 12, 13, 12, 13, 12. Hello.  You saw her? Bro, where to my mother? I just see her. Well, she was in uniform. She was in the lobby.  Isn't that a person and officer? I'm going to arrest her. You're going to arrest her in person in an office later? Yes. OK, where are you? OK, we're going to arrest her. Get inside of PD. Nan, Nan, Nan. Brother, I did not have this in. Where do you see where she went to? We're going to be smarter about this. She ran out this way. I'm listening. I knew it. Where'd she go? I got the taser out, OK? What? I got lethal. I got lethal, too, I guess. Here, I got a baton. I guess she resists. OK, oh, I got. It's not hers right there. She's right there. She's right there.  OK, you can tackle her. Tackle her, of course. OK, listen, listen. Actually, no, you tackle, cuff, and then you got baton. I got lethal. No, but I can't just tackle her. I'll tell her to face the way. OK, no. Hey, yell at her and just yell. Hey, police. And then tackle her. She's just walking away. She's walking away. OK, all right. Where'd she go?  Where'd she go? Where is she? I don't see her. She's right here. She got sergeant stripes. Hey, guys, what's up?  Oh, what's wrong with you?  Why would you do that to us? Why are you doing that to you? You got to be shitting me, Anita. I'm voting for Pred. Is Pred running? Are you running, though? Yeah. Why are you voting for him, then? Kind of funny. I'm also funny, but I'm also. I don't think it is at all. No, hey, I'm playing. Pred can't win. He's not an officer. I mean, I guess the legislation is passing today. They invited me to the council meeting. The court is doing a shareable that kind of ruined your plans or you want to share with us. Well, I just want the sheriff's office. OK, so the reason I want the sheriff's office opening is I want there to be like a storyline for the PD to move on. Yeah, so individuals start repairing a vehicle and then got set on fire. I'm watching it at the strawberry gas. I'm like, OK, listen, EMS, we're going to need somebody here now. This guy's on fire. So while I'm on radio with EMS, this guy's telling me call EMS, not knowing that I'm calling EMS, then tells me don't drive away from me while I'm going closer towards the guy to make sure he's OK.  Let me do my goddamn job. He's like, well, I'm a judge.  I think Willie used to be high command. I can get less. I see why he's not high command no more. And then he said that's why you should be fired again. And then he said, you're going to get rained on with daps. Brother, please give me Crane's number. Yeah. Dan, I'm telling you, just can you not wait five hours? Brother, I'm telling you, I'm not even going to. I told you to come with me to see what I'm going to say. I kind of wanted you to be here. Yeah, I told you I wouldn't.  Right, on purpose. But this is one of them things that might not be on purpose. Yeah, it's everything's going to be fine. Hey, this is just Crane's office.  So what's up? Crane, how you doing? Where you at? I'm out front. I just walked by him on my way.  Right on purpose or accidental, you know, never. I would never do that. Dan, OK, where's he at? He's talking about the drone. He's out front. He's out in front of the building. It can't be that big of a deal. I don't think it's that big of a deal. I'm hamming it up a little bit for the RP. Hey, do you know what's happening? This is city council meeting. I don't know anything about the city council meeting. I just personally gave Nicoda some things to talk about for PD that are coming up. Is there going to be an official announcement about up north? That's what I'm under the impression of. I was invited to go. And I wanted to ask if you want to come to see council meeting as well. Yeah, I might pop along. I just don't want to wait through the whole thing. You know what I mean? I was just letting you know. I don't know. You don't bear it around. I don't. Slexes, somehow word has gone around that you could be a prior officer in your past. As long as you don't have felonies or anything like that, you can run for sheriff. We got a risk for it. What do you mean? We got to get him felony. We have to get him. I can't force a felony. Well, we'll find a way.  I hope there's something official today. OK, so here's my question. Why is it that I like pred so much and I like all these other folks so much? But a lot of these other folks that I like so much don't seem to like pred so much in vice versa. We remember the things that people did and said. But I've got to give people the benefit of the doubt to start with, right? Yeah, I mean, why wouldn't you, right? Right. Well, probably because they killed people and blew them up, right? I mean, it's been five years. Everything's going fine.   OK, I could play along.  Dan, OK, I'm getting the bottom of this. Look, I ain't got no look. No, I don't I don't want to hear it. I don't want to hear it, Dan. Shit, I think he I think he's by sleep or something. They might want to leave him a message. That is lax. Hey, are you are you going to this council meeting? Um, probably not. I don't know. We'll see unless I need it. OK, did you talk to Nicota? I have not. No, I just got on duty not too long ago.  I'll talk to him. See what's going on. Nicota votes no. Then everybody's going to be like, wait a second. Why isn't Dakota voting no? And then then everybody's going to second guess themselves. Hey, Cornwin. How does your phone is so the meeting's in 10 minutes, right? Yeah, probably. You know, I would say the meeting is whenever it's three ish.  I'm actually at the trailer. I'm waiting for Max to wake up. Talk to you later. I need someone from your phone. What do you need? What's there? Can you call Ruby and Barrick? Well, Barrick might not be around. I'll call Ruby and invite her. Yeah, call Ruby. I called her and I said, hey, do you want to come to this thing? And she asked if I know anything. I said, I don't know for sure. I just I'm under the impression that something's going to happen today because everybody else is talking about it. You asked me some questions about, like, what I want to see out of the sheriff's office last night. So did you not tell her? Did you actually not tell her?  Yeah, I mean, I didn't tell her.   I'll call her right now. Yeah, I think it'd be great. OK, all right. Cool, bye. So so do we know for sure that this is going to get pushed today? Or I don't know. Like I said, this is news to me. Oh, God, this is all news to me. Right. All I know is her asking some questions about what they want us to see. Well, fine. I guess we'll know when Crane talks. I do believe that with the right language, we're definitely ready for a B.C.S.O. Sheriff's Office. My only concern is in the line and language that it does have is former officers. I would prefer if it was only active. All right, well, is everyone going in? Well, I guess we were invited. All right, let's go then. Dude, it is the best content if they let anybody run. What if they what if they let anybody run? I think it has to be former officer. So if it is a terrible idea, it should be just only active. Would it be a former with approval, maybe? Because what?  Terrible idea. Just make it active.  The thing is, dude, the the content is so good. Something's in corner. And just where do you lose? I don't think corner would lose. Dude, the thing is, is I like the content, like if Fred runs against a corner, it'd be so funny. I don't think Fred would. Well, you think Fred wouldn't want to win? I think Fred would just want to look like a maniac. That content may ruin future content. Yeah, but like it also may make the future content better. Find my phone off. I just got a text from Siobhan saying, J.K., I don't need to be here now. I think she's talking about John Kennedy. She just sent me one, too. I got a call from Siobhan first saying, come to the meeting. Now I get a text. Never mind, J.K., false alarm, as you were. I said, I think we're all in the meeting room. Oops, my bad. I got hit on myself. So I don't have to be here. Do you need to be here? Should we all leave? Should we leave? She sent me one, too. I'll leave. I get it. I mean, I'm not. OK. Yeah. I don't know. I'm leaving. Wait, hold on, hold on. Wait. Is that with J.K.? I thought she meant John Kennedy. That be J.F.K.? Well, I thought she just screwed up. Have a good one, Cleggs. I'm just going out of here. I have no idea, Cormorant, honestly. Hey, so just kidding, I don't need to be here. Yeah, don't need to be there. OK. Yeah, yep, yep, yep. So my bad on that. I got a little ahead of myself. Still probably going to do it. No spoilers. No spoilers. But don't need to don't need to have you there. Thank you for being ready, though. Should we did need that? I really do appreciate it. OK, so no spoilers. OK, but just wait till after the meeting and find out.


OK, so what does this say? Determine what type and kind of radical process is taking place. So what are we doing here? We have a radical, and we're making a different radical. So what type of reaction is that? That's a propagation step. And then, of course, if we do the, just like Billy was saying, we can further categorize that as a particular type of propagation step, which is the hydrogen abstraction. So let's just draw the mechanism of the hydrogen abstraction just to emphasize what's going on. I want to draw more, but it's all written out there. So this is a type of propagation, like we said, hydrogen. So there are the four different types of propagation steps, so addition to a 5-on hydrogen abstraction, halogen abstraction, or elimination that they want you to do, that I want you to do. Any questions on this one? Again, how do I know it's a propagation? Because we've got one radical here, go to one radical. So this is stuff we talked about a week ago or so.


Gene, how are you? Pretty good. Glad to hear you. Is that why I'm still living with you? Yeah, she's with me. Well, she's a very understanding, tolerant woman. I've always had great respect for her and great understanding and sympathy for her. I have to live around a guy like you very long. Well, is it a groin? I thought you was going to say, well, I reciprocate the feeling. I wondered how yours lived with you. How's life for everybody? Well, it's not. I don't think we have to work too much now. We've got a lot of snow on the ground. We can't get to work. I've been reading about your concern on the bombing. Yes. And I can very well understand because it's been a major line of inquiry and practically every meeting of 30, 40 that we have had. And I understand the basis of your concern and doubt and perhaps fear. I thought that if you had the information I had that you might be going to aid somewhat and relieve somewhat, and at least maybe you could suggest a better alternative or something else. And I asked last night that they try to get Max Taylor, who I believe to be a reasonably good combination of a diplomat who understands something about military matters. After he left here and went to the Lincoln Center and we got in our troubles, the president called him back here and had him sit there from the presidential desk and veto and say no to lots of things. And then finally it was just kind of a final salute. Made him chairman of the Joint Chiefs to kind of hold those folks. But as generals go, one who understands Veldere's strategy, he's about as good as we have from the political side. And we had him, that's one reason I sent him out to Vietnam to work with Westmoreland so he could still give Westmoreland leadership but give me some protection on targets and things. And I thought it was agreeable to you and if you had the time in the next day or two, I would like to have him sit down and answer your question. He might not give you proof. I doubt you'd ever accept proof. That what would satisfy him or some person in his background might not satisfy you or me. But at least he has the best presentation of it which I don't think you've had available to you. And I think that your country needs you right at this particular stage of the empire and it's pretty hard for me to carry them and you all too. And I want you to know as much of it as you can so that I have spent a minimum time fighting with you. Well, you have to fight very very much about our attack. Oh hell, you don't have any idea. You don't have any idea what it costs us. It's a higher, let it have 15 cost me more than 50 planes shot down. They think that they're living on it. They're thriving on it. They believe it. They think that this government, that the big problem, see I think Hoel's got some problems that he's liable to wake up on. I think it's a big question whether he's in charge or not. And he thinks the same thing about me because of Eddie Chainway and Hart King and the boys from Wisconsin and North Dakota and you know the old states there. And he honestly believes it in this country.


I didn't prepare that much the closing remarks but it's been a huge effort and the pleasure was ten times the effort so we are, I'm speaking for all the staff, all the help and a lot of good feedback so I'm pretty sure that it went well and it was a real pleasure so thank you again to the video team, thank you again to the staff, thank you again to the participants, all of you, thank you very much.