One of the things that people struggle the most with is their niche. How do you define what it is That you're doing for whom? How do you describe in a way that people understand one of the biggest problems that? everyone, you know, solopreneurs particularly have in marketing, so my colleague and friend Tad hard grave and I really can call him a friend, you know a lot of times you hear marketers My friend George, and you know, I just met George last week, you know No, tad is I've known him for I think 10 years. So really is a friend. It's not just a marketing ploy He has a tad has been coaching people on their niche for A long time and he has helped hundreds of people with it. He's very very good at doing it So I'm grateful that I could bring him here to coach some of my own clients On their niche statement Excited to have him here We have a lot to talk about so i'm just going to bring him on and we'll get going with With our first one. So we're going to go with Denise and then Bev and then Darcy and then we'll kind of go from there. So tad. Oh, and I also want to make sure before I say anything We are doing this in celebration of tad's launch of his online course about Nitching and figuring out your niche. He has A really in-depth program. It's a 90 day program where every day you get a little video So it's it's very doable and it's very comprehensive every day to get a little video It's called The niches spiral home study course and you can find it at niches spiral Dot com. Yeah, niches spiral dot com and then go to I'm going to share my screen real quick So I want to make sure you all know how to get there niches spiral dot com and then go over to niches products and click on the home study course um, I just want to let you all know that Uh, if you buy the course and you let me know that you bought it through me Tad is giving me Uh, a commission which then I will pass the value on to you. So the course itself. I just fyi I always like to get to the bottom line. So the course itself. It's very comprehensive as you can see here It's 300 bucks us I get 150 So I'm going to pass that on to you all not the cash. Sorry. I get to keep that But I get to I pass it on to you the course value. So if you buy $300 course from tad I will give you 150 of my courses that you haven't bought yet So it's kind of like paying 300 to get $400 worth of courses now I promise you $300 is really worthwhile to work with tad because you get into his facebook group You get a personal kind of niche coaching from him and all the other stuff you see on this page But I want to show you what tad does so you can see How valuable it is to work with him. So tad, thanks for being here and thanks for doing this And I'm gonna make sure I unmute you. So hello. Thank you so much for having me. So yeah outside You can see the wind. So I hope the it's not too, uh crazy So, no, your audio is good. There's no wind. There's no wind sound. I your jacket is helping to cover that up and Great tree in the background. It's cool. I like it. Um So anything you want to say before we start the first one You know just that. Yeah, I'm glad to be here. This is of course the the almighty first step You know, whether you're trying to build your business in a fast way or a slow way This is the first thing This is always the first thing any marketing course you go to niching is always the first step to the extent that you get this clear You're Going to be able to find your clients more easily. You're going to be able to create offers for them You're going to be able to write copy for them Uh, they're going to be this is really important. They're going to be able to tell their friends about what you do You know word of mouth is much easier. Why because there's actually something to talk about Oh, yeah, I see this person that they help these kind of people with these kinds of problems You see what everything gets it? Literally everything in marketing gets easier with this and without it everything in marketing is is frankly impossible So it's I'm just it's uh, I guess kudos to you for being here I mean, whether it's george and I or somebody else working on niching just kudos to you for working on niching I don't know why I need to give you kudos, but uh Good job because of course there's this i'm just admiring it because it does make things easier I think it's a smart move regardless of where you get the help. Yeah, awesome Excellent excellent, man. Thank you. Well, um, I've got uh five clients here Who could use your help on this? So I have a document that has their statements. So Um, would it make sense for me to share my screen then and then we could talk? Yeah Like let's do that last time. Cool. Yeah. All right. So I'm going to share my screen now and uh go to the document And let's start with Denise and then we'll go to Bev and then we'll go to Darcy. So Here we go. Um I'm going to And say I'll just say hi to Denise as well. Hi Denise. Thanks for being here Hi Yeah, yeah, so, um Shall I go ahead tad? I'll just I'll just read and take notes. Yes, but also if you could, um There's I've got this weird like weighting the scrolling thing in the middle of my screen So if you could move that a little bit lower On your screen because for some reason I um like this, let me Yeah, let me actually maybe I can Flip my phone here just want to make sure I can see it so I can give you all the best feedback possible. Yeah The No, like lower if you can knock it down like five return buttons like this A little bit lower a little bit lower Almost at the bottom of the screen basically Uh one more one more Oh, perfect. That's great. Okay. Thank you so much. Okay Um So I work with women who are already fine with being psychic Uh But it's hit and miss and they just can't get their psychic guidance in a regular way They can actually use I help them turn up the dial and their intuitive gifts and get the guidance they want Without any new age crap. Okay interesting so Here's what I would say is So women who already, um We're already fine being psychic. That's good. I mean, so this gives me a sense of what we would call the uh What is it to bed by who they are, you know in the moment they are in their life because certainly there'd be moments or women who uh You know have psychic gifts and are freaked out by it. That's a possibility. There could be women who Uh, don't know they have it. So this is you've you've named something that I think You know what I'm saying. Oh, yeah, I told you I'm psychic and I know it right. Okay, but it's hit and miss Um, so that's good too. I could see them identifying with that saying yeah, that's me They just can't get their psychic guidance in a regular way. They can actually use Um, so this is okay In a regular way they can actually use So there's there's two things there one is the frequency of it And the second is the practicality of it Um Those are two things I'm hearing and maybe those are both, you know important to them that it's It's kind of accurate and practical. It's useful, but it's also Um More frequent So I don't know if I'm suggesting any clarifying I'm just noticing those are two kind of island bees I'm curious which is more important for them like if they had to pick one, I guess would be the accuracy, but Yeah, and and tag you just mentioned island bee. I just want to say for the people who Don't know what that is This is something that you've talked you talk a lot about in your content and There was another coaching session you did with some of my other clients that that you described it But basically do you want to give a quick basic? Sure So, yeah, your ideal clients are on island a where they're struggling with some kind of a problem Yeah, they want to be an island b where there's some result that they're craving And your business is like a boat that can take them from one island to the other And when we're talking about uh target markets as we are today The most important part of the target market is this Is that journey from island a to b? What's the issue? They're struggling with what's the problem? They have what's the symptoms they're experiencing. What's the result that they are craving? Um, that's the heart of it. That's 90 percent of your target market. If you get that the other stuff is sort of Um You know additional, but if you don't get that, uh, you know, you've got the icing but you've got no cake um Yeah, and so So I just hear that there's two island bees here. There's two results. There's a frequency and the accuracy Um, and it's okay to have both Just noticing it. So I help them turn up the dial and their intuitive gifts. Okay. Yeah, so that's a way of combining them both I guess that would be island be there Uh to get the guidance they want without any new age. I mean, I think this is good. I think it makes sense. It's um Yeah, I don't know if I've got any huge feedback on it. It's Well, I'm not surprised because Denise has really dialed in her business. I mean she she's she's doing quite well.  That's right. Well, and the thing that's also good about this is the um without the new age Crap There's a point of view there, you know, this is going to turn off people who are into the new age stuff It'll be really attractive to people who are Who are repulsed by it like you are and this is always a A useful thing when you're articulating what you do whether it's a target market or whether it's your home page or Whatever a sales page is once you're done kind of look over and think is there anything I could add to this to make it More repulsive to the people. I don't want Um And it's you usually can and it's usually helpful to do that so um And the also you used what I would call the without frame, which I think is good just useful for everyone listening to this to consider is There's something that they are scared they will have to do Or have or or You know in order to get the results. So for example, uh, you know I help people beat depression without medications would be the classic example I help you lose weight without going on crazy diets I help you build muscle without going to the gym three hours a day every day That type of thing. So there's often things people say oh, I'd like to build my psychic thing But oh god, am I gonna have to you know, you know sit on a crystal every day, you know There are those things that people are concerned about and if you know that that's There's a big roadblock for your clients It's really important to name that right in the target market right in the headline because what we're doing here in articulating this is functionally We're creating the uh, this is the starter kit for a really killer headline Yeah, this is where we begin is getting all this stuff clear once this stuff is clear boom headlines, you know Come on soon And a headline that they would read because what we want is your ideal client to be able to read this Or a headline it or you know, if you talk to them at a party and they say, what do you do and you basically say this What we want is for them to say, oh my god, that's me not so what or not that's nice You know, that's me not that's nice Because if you're at a party center, what do you do you say I do this and I say oh, that's nice And everyone at the party says that's nice And no one you ever meet ever says that's me. Well Then so what? You know So really good work Thank you Yeah, awesome. Awesome. Excellent. So well, let's keep going. Um, I just want to say If me is a shout out for those who want to check out her services The slitch field There she is Dot com. I've got a question though. Ted. Oh, yeah So with this great now that you know, this niche 20280 character niche is is done Is that something that you would put on your homepage? Yeah Um, this is really important. Yeah, um, here's here's my um My feedback on just what I'm seeing on the the homepage so far is it's all about you And the homepage is not about you it's about them Yeah, the homepage has got to be Um They see themselves in it. Not they see us. They don't care about seeing us So so this is the yes. So some words right above the fold that basically say what you're saying here So that they can see it and say oh my god. Now if you can do that in an image That's great. And if you know if you sold products then you that's all it may take is you know I sell pottery here some photos and there you go But when it's a service, I think um, it does behoove us to use some some words that Our ideal client Would read and say oh wow Yeah, this is completely me Yeah, and um, I'll just can I just say that it's not that website can't have a lot of information about Denise it can it's just what you're saying is especially the first touch Yes, the first touch before they scroll down like there should be something about them. Yes It's it's um unless I mean unless you already famous and everyone who's coming already knows you You know like Oprah Winfrey could probably get it get away with it. There's probably situations where The opposite would be true But yes, the very first thing, you know, it's relevance credibility and value in marketing and the very first thing for a first timer Has to be relevance They have to see it and say oh this is this is totally for me and that can be done in very few words I mean one of my folks in my mentorship program is their website wordpressforgood.com helps people with their wordpress website troubles and he The headline we finally got to is so simple was just is wordpress critical for your business Right. Oh, so that's no six words. It doesn't have to be this, you know, one of these run on sentence headlines totally um, and the other uh, the other thing is that it really depends on whether She's sending people here or she's sending people to a landing page because maybe Maybe most of the time she just sends people to landing pages of products and You know sales. Yes Yeah, and it's I mean and sometimes people are building a more personality based business where they're really just coming because of you and who you are Right and and then maybe you lean more on the here's who I am. That's right. Um, yeah, but I would say if it's a You're trying to sell services I would say in the other way I I think actually Denise is uh either on the cusp or already there in terms of people are coming for her because she has a very Very like memorable, you know presence. Yeah What and it maybe then one of those things it can be worth testing Yeah, you know, there are ways what's called an ab split. We're happy. Oh, yeah Yeah, I I literally did that and I'll just show you real quick I literally split tested the the first few words on my this this these two lines I split test several several different things and this is what got more people This is what got more people to click through and and go go other places. So yeah, that's a great idea. Yeah Yeah, and I would recommend it to everyone, you know split test the most simple Software that's free is google optimize um Which is uh, you know hct ps colon slash just optimize google.com But yes, if you could work with tad on the niche stuff You can come up with a couple headlines to then split test using this And you know and again try it with the headline with no headline because it could be that for your people Yeah, they say oh, wow, it was better with the no words at all. Just the photo was perfect. So yeah, it could be Yeah, good to go with the results. Yeah, cool. All right Let's keep going. Um, all right. Let's give me one moment here All right, so next up we've got uh Darcy's statement and Darcy's immediate here. So welcome. Thanks for joining us And let's go over to Darcy here. Uh, let's see here. Let me just go ahead and Get this out. Um, all right, let's see tad. Are you able to see this? Um, Or I could read it as well Sure. Yeah, if you want to read it out, that'd be great. Yeah, I'll read it. So, um, the statement is I help women Who are miserable and stuck? Find the root cause of what is holding them back Be it physical emotional or spiritual Clear it and get on with their amazing lives Using energy kinesiology And I can read that again Okay, I can read it. So, uh, thank you. Um, Okay, so I help women who are miserable and stuck to find the root cause of what is holding them back um So what I would say is what you've done is articulated a really good what I would call a big circle And the big circle is this sort of general sense of who you want to work with I think this this is a really great, you know, this could work Uh, This could work well enough on a home page. This is a A general sense. Uh, I'd be curious in terms of their miserable and stuck Well, in what one of the top three ways You know, because I guarantee everyone listening to this when they hear the words miserable and stuck I would say hey jot down the top three situations you imagine that refers to We might and there are five of us. We might have a lift list of 15 different things So it's helpful to give the top three It's not exclusive but sort of here's the ones I'm most excited to work with. Here's the ones that have, you know, I've got that the most skill in You know, so, um, I help somebody says, what do you do? You know, there are a lot of women are kind of miserable and stuck in my life, for example Uh, we're kind of job.  Like any Well, yeah, I was thinking relationships. Um And people are coming with like sibling relationships Kind of things So sibling like family conflicts Yeah Would you would you say that most of the stuck in miserable is connected to relationships then? What else? Yeah, what else is coming to you? um and and Physical problems, you know, like shoulder problems things like that um Work Okay, so um The here's here's the challenge with where this is headed. Is it suddenly all humans on the planet? Yeah So what here's what I would invite you to do is are you at your computer? Of course you're actually on the skill call Could you go to this website? Yaro healing arts.com? Okay, or actually George can pull it up. Yeah, thank you George. It's even better Yaro Y. A. R. R. Yaro Yeah Yaro healing arts.com um Okay, and I want you to read the That's the cancel just to go to their home page. There we go. So um Can you can you read that out? Not the not the booking protocol. You can get rid of that. Yeah There we go. So can you read this out loud? Have you had a persistent pain or mysterious body symptom for a while and are beginning to wonder if it has emotional roots? Yeah, keep going but have no idea how to find out what they might be and how to release resolve them Yeah, okay. So this is a woman Rachel who was in my mentorship program and So you see there's a couple things that we did because she came with a very similar thing to what you you have now and This is two things we did to hone it. One is she really focused on the physical symptoms Uh, she decided that's what most people were coming was was some weird acre pain or body symptom The doctor says you're fine. We can't find anything wrong even naturopath say they're fine um and the second thing is um This this uh, there's this question. I really love of just what are they secretly Suspecting might be at the root of whatever that symptom is. So in this case, it's physical symptoms What do they suspect might be at the root some sort of emotional block So that's one way to do it. There's probably a lot of ways we could have gone with that Uh, but does that make sense? Yes Yeah, so let's go back to yours Thank you George you're the best for doing all this It's like working. Thank you Okay, so I'll help women who are miserable and stuck to find out the root cause what is holding them back So here's my question for you if you'd be willing to share What is it that got you into this work? Because I imagine it was very powerful for you that you wanted to share it with other people And what was it that got you into it?  I mean, it was a purely physical thing Yeah And what's your sense about? um When people come, let's say with a relationship thing, I don't understand how that relates to the kinesiology Yeah, me neither, but it does um It's it's about detachment and how they can't Detach themselves from other people's emotions And so they can't go on their life path Right, I can't All right, I feel like I dropped this shawl somewhere. I don't know if you can I've lost you here. No, we you're still here. Oh, okay. Okay. Um Sorry, but this I just realized I dropped this shawl like I got in Edinburgh and they're way walking over right um So, um Yeah, so how does it connect? How does the kinesiology connect like Could you give an example? Just a quick example of somebody who came has some kind of relationship trouble and then you were able to Help them and how that what happened? or They come in and they you know talk about how Unfair their sisters are to them and their sisters are all out to get them and and we kind of get into that gap of between where they are and where they want to be and And they get emotional and and usually there's some tears and then You know with through muscle testing we find the emotion that the core emotion involved and discuss how that relates And then we can go through a simple touch for health balance or more complicated professional kinesiology which You know can involve chakras it but mostly it's it's uh, you know, it's a physical thing using Neuro lymphatics on muscles and things like that and then at the end The emotion is cleared. They feel better about things and they got a plan for you know, how they're going to Go forth with this relationship And then they say well, you know, I had a headache when I came in here and now it's gone But they never know about the headache when they come in because it's just something they have So would you say then that they did they walk into seeing you? To see you knowing that there's this emotional route to it. There's some emotional something that's blocking them from resolving it No, I just I guess they they just come in because they're Pissed off of you know over something Now actually dasha, how do they know to come into you? That's yeah, that's the question Yeah Is it because they're they're friends with you or like like did they see okay? Did they see an advertisement or does someone tell them about you and your service? I guess maybe maybe at the beginning they come in because of physical things and then and then that kind of goes by the wayside and then they come in For everything else Okay, so they first came in because they had to you know paint the back or paint somewhere Yeah Okay, so this might be one of these things where okay, so let's imagine your business is like a house And sometimes we've got these pretty robust mansions, you know And there's all these rooms full of all these amazing things we want to show people But the very the most important thing is just get them in the house once they're in there We can tell them because if you try to tell them everything up front You're the crazy lady on the front porch screaming at everyone My house is amazing That's so many rooms. It's so much more impressive than it looks don't walk away from me And that's how you're right So what we want is we just get them in and when they're in it's like hey, can I give you a tour of the house? Very normal. So it seems to me one way you could go with this Is you really hone in on the specific You've got the mysterious you got a physical pain You've gone to see the the physical people. You've done the yoga. You've done the chiro or whatever and it hasn't helped and You know and it could be something very similar to the way that rachel worded it So, you know in your own wording and you know giving your own sense of it But and then you help them with that physical thing and then while they're there There could be a conversation that you have with them about how this could also relate to other things You know, you could tell them stories while they're there. This could be on your website all sorts of stories also, you know It could be a Yeah, I have a question for you. This is since um, you know, a lot of us are doing work that There are probably other people in the world doing that work Right, um, it's not like each each of us is doing work that no one else has ever thought of doing and So so in this case, I mean you were very intuitive in the very beginning you immediately brought us here Yeah, let's say that it's very similar in terms of how it's described What's the what's the line between borrowing? Some of this language and and straight straight out, you know Copying in too much. I don't know. I mean, and maybe there's no simple answer to this I don't think there's any simple answer. I wouldn't copy it directly, of course, but of course, of course, but One thing you can do is you sit down and you try to write it out 25 times. It's a good exercise, by the way with headlines Just because you never know number 15 could be the winner Um, this is actually how how I've read that professional copywriters They write a headline at least 25 times different ways just you know, some completely differently some You know very similar but they write at least 25 different times and then they kind of narrow down from there So 25 there is just something there's a study on that. Yeah, interesting. Yeah So I would do it a bunch of times and it'll also refine because Well, and part of it is yeah the headline may be very similar, but then the body of the text Well, you know, you might read what she wrote there Um, and then you realize oh, I would say really differently Yeah, and then as you write that that you may say oh that actually means that I should change the headline in this way You go back up and and shift it so you can use it as like sourdough started Let's say that could be the best relationship. You know, it's your scope. It's your scoby And and uh, and so you'll create something that has a similar Strain of bacteria as the original one, but it will modify over time. Nice. Nice Um, Darcy is that helpful? Very helpful. Thank you so much. Awesome. You're welcome. Thank you All right. Well, let's let's continue on. Um, we've got three more folks here and I want to just Make sure we try to get to everyone. So let's next up Judy's not here, but um But we could still say hello to her anyway Judy helps this is only good a good night's sleep without relying sleeping pills Judy you edit Solomon check her out Let's yeah, let's talk with Bev. Uh, let's talk with Bev here.  I'm just gonna I just have to take out my earphones because I gotta charge my phone Somehow the batteries drop or it just means I won't be able to hear you quite as well, but I'll turn the volume up Okay, sounds good. Sounds good volume up. All right. So I'll um, I'll I'll go ahead and read this All right. So let's see the screen. Can you hear me? Yes. Can you read just fine? So, um, let's make sure this is charging If my phone dies in the middle of this I'm sorry No, yeah, no, okay. See is that I work with women struggle. Can you put it down just one? So sorry my phone's being so weird I work with women struggling with unexplainable exhaustion that a good night's sleep doesn't fix Uh, they're tired of feeling less than awesome ready to let go Ready to let go of their all or nothing approach Approach and take consistent not perfect action Okay, so here's what I would say there is that island a and island b. I don't see the relationship exactly um So they're women in business. Okay, so okay female entrepreneurs. They're struggling with so they're tired. They're struggling with exhaustion and um I'm out even if they sleep. It's not helping. Okay, so I get they're real tired So they're not feeling great as a result of that that makes sense And then all of a sudden it leaps to this completely different thing. They're ready to let go of their all or nothing approach and take consistent not perfect action um That seems like Yeah, that's just those are two different things If island a had been You know, there are a lot of women who they they are realizing that this all or nothing black white binary oppositional approach to the world is leaving them completely drained and exhausted Then I said, okay So the question one of the questions that's always worth asking here is so they're ready to let go of their all or nothing approach so that that's that's your I mean if they're coming to you saying God, would you just help me let go of my all or nothing approach to life if they're coming to you saying that Then that's one thing But if they're coming to you just saying i'm exhausted on that don't know why That's another thing Yeah, let's let's let's let's see what bev uh wants to say about this Yeah I'm sorry Hi, bev. Yeah Hi so um but so Yeah, are they coming to you saying they're exhausted or are they coming to you saying I gotta get rid of this all or nothing attitude So some people will Primary the problem is they exhausted They've been to lots of doctors and they could have gone to other natural healers But they don't actually have an answer of why they so tired all the time So why I put a good night's sleep because a lot of them originally came to me because they just weren't sleeping So I wanted to rule that one out in in right at the beginning So basically go and get a good night's sleep Um And then yeah, I can see now when you say that um that there is no where are we going Because what they want is they want the choice to do that or the energy to have choice to do whatever they want in their life So my question is So but my question is are they coming to you? Saying at all Are they aware that they have the all or nothing attitude in life? Yes, a lot of them tell me they're rebellious and they don't like being Um told what to do so often they do it all out for two weeks and then they stop And then they do nothing I'm gonna ask it again though. Are they aware Of the pattern of all or nothing like are they aware that that's costing them in other words? Or they just were out of it and like yeah, I'm rebellious and like screw them in, you know A lot of them are yeah Yeah, I don't know if you I could work with you because you know, I'm rebellious Okay, but again, this is the the question. Are they aware that that's costing them? Are they aware that that may be at the root of their exhaustion? I doubt it. I doubt it. Okay. So then I would scratch that from the the You see what I'm saying because it's it's that's your point of view that you helped them get to But I love this idea. You're exhausted You know sleep can't touch it and you don't know why Oh You know, um, you can't figure it out.  Do they suspect anything or do they come in just like I have no idea what's going on? Well, because they've tried so many things they also are a bit Weary of, you know, they will sometimes say I've done that but often that's because they weren't consistent So some good they've had some good things on their side But they haven't been consistent because they they give up before these results or they've done too many things And not known which is the one that's actually helping So I actually the bottom line is I help them get to the root cause of their exhaustion And it's diagnostically, you know, so Yes So what what do you do again? What do they suspect might be at the root of it? I don't like most people will come to me and say I don't know why I'm so tired all the time Great, then that's what you put in the headline You know, I'm so you speak to the bafflement You speak to the confusion about it. And what have they already tried by the time they've come to you? Uh, often they've either Follow the doctor's advice And taken a supplement of some kind. Yes So they've they've done what I would call band-aids, you know, so they've they've tried little things and Each of those little things haven't actually resolved the problem because Um, you know, either they didn't stick with it or it wasn't the right thing You know, it was just a band-aid that's the doxidation Okay, so again, that's the kind of thing you could put in the headline, you know You've been exhausted and you've tried the following three big major things None of that seems to have worked Right and so then we're going to help you figure out what it is And by the way, this is just something for for people to consider is that In your sales letter itself You can begin to do part of this education. One of the things you could create is a quiz to see Like a little self-assessment to see if they're a super type A personality that just has that pattern You know of all or nothing and you know going till they drop all the time And I do have a quiz. Um, because I work in four aspects of help And it actually guides them to where is their current focus, you know, like And obviously one of them is that they are just driven and they don't stop And then other is that they've got emotional baggage Another one is that the you know, they're not doing their sole purpose And another one is Sort of really thinky stinking Sure, thank you thinking Thank you. Thank you stinking Okay, that's good That's good. So Great. So I mean, so this is how this can quickly turn in the sales letter is you could say look You know, if you can't sleep in my experience, there are four things, you know, you can jump to that very quickly But I think that's good to start with Is that helpful bud? Yes, thank you. Yeah, it's not necessary that they can't sleep though, but it's our gate where we go Yeah, yeah They can sleep a lot of them can sleep, but they still wake up exhausted Yeah So it's it's um, yeah So for example, just a current um a current example of mine Is this client has seen probably I can't tell you how many specialists doctors naturopaths But she's never stuck with anything And so now I didn't want to take her on because I knew she's got really a lot of complexities And I said to her unless you're willing to make changes and stick with this for three months Then we might as well not start And so I gave her a bit of tough tough love and she realized. Oh my gosh. Is this what I've been doing Yeah, and so Bev, this is interesting. So is she an ideal client or is she not an ideal client for you? Well, the the proof will be in the pudding because some of my ideal clients are action takers. They You know, they they I give them, you know, some ideas and we start saying we'll focus on two small things And then the next time they say hey, I've decided to give up alcohol because I feel crap when I drink it anyway So they'll they'll kind of go ahead of the where I'm leading them They so those are my ideal clients is where They maybe haven't stuck to anything in the past, but as soon as they kind of see hey, I'm feeling good And they want to do more Okay, and the the last thing I'd leave you with Bev is Important question be what's the what are the breaking points for them? You know, so they're okay They're exhausted sleep doesn't seem to help they're trying all these different things But people can go on like that their whole life and nothing changes So there's probably a moment A type of moment where if they're finally like, okay, I'm willing to do anything Yeah, so that would be something good Let's not dive into it now, but just something to think about moving forward Thank you. All right. Thank you Bev. Thanks so much. Thank you So let's go to rion and then jeremy so rion Here you are Hello. Hello. Thanks for being here Yeah, and george by the way my phone battery. I it's just dropping so much faster and I thought it would Some about I'm about to catch an uber Cool. So if I vanish it'll only be for a few minutes, but we you may get to enjoy the uber trip Nice Okay, so this so so yeah, you want to read this or you want me to read it Let's say I I can read it I help twin flames and soulmates manifest and nurture the divine union relationship they desire and free themselves and self sabotage mistaken recognition toxicity codependence Ghosting and unrequited love stories Okay, so the thing I'm not clear about so you help people who are already there couples already Um, I can help couples. Yes. Most of the people I help Would be single people who've identified themselves as twin flames or soulmates And they are not enjoying the the journey finding their ideal partner Or receiving the attention they desire from the person they've attached to Okay, so that's I would say what you just said I think that works even even better than what you had Thankfully, this is recorded so You can go back and hear what you said Can you turn up? Thank you so much The um, yeah, because what you said was very good. That was just the very this is an important thing when we talk about um When we talk about niching is The the using nickel words not 50 cent words, you know using the The kind of common speak Like the way they would say it um So do you want to try another riff on that because it was real you did real good Yeah, what do they come when they what do they say when they come to you what they're like, oh god. I'm just so like what's What's up for them? um, so when they come they'll say, um They will ask me things like what why am I so codependent? Why why why do I keep getting ghosted? um Why doesn't the other person recognize that they're my soulmate or my twin flame? And of course the problem is within them And say that they attach to the idea Of the relationship rather than um a magical fix Around the other person right Yeah, there's like I get the sense that like why do I keep having all this relationship drama or something? Yeah, yeah, I mean With people who identify themselves as being twin flames or soulmates They will often come from a place where they've had a lot of relationship disappointment They'll be sensitive. They'll be quite vulnerable and they will Want love more than anything. They're suffering from a lack of love Now when you say they identify as a twin flame does that mean they're they're in a relationship With somebody or that they just imagine they have a twin flame in the world These these would be people who have heard about the concept of twin flame or soulmate And they would have been doing a lot of searching they'd they'd have read a lot of stuff online They'd have watched a lot of youtube's and they'll be saying that's me. I'm a twin flame I know I have a twin flame out there, right? And they may have met somebody and they've said this this is my twin flame But then that person isn't recognizing them And it's generally because they have attached the concept to the person So they need to free themselves from that and the work I do Helps them get more in touch with themselves to heal there, you know, they're in a child their codependence their toxicity So that they can actually go out there and find somebody who is a spiritual match for them Beautiful, I love it. So I can see the headline. I mean there's a number Some of the things you said would work very well, but it could also be Why is it so hard to find my twin flame? That type of thing Okay, you know, why do I struggle so much? And I could see those those first few lines being something like I mean just what you said You know, you know in your heart of hearts, you have one We're gonna take a right turn at the top there. Um, you know, and you're you're don't put the right turn part in Uh, but you know, you know in your heart of hearts you have a twin flame And yet the past few relationships you've had where you've been convinced that it was there It never panned out and you don't know why because that's what I'm hearing them is number one A certainty they have it and number two a confusion about why it's not working out Yes, exactly Right. So then so that's got to go in the headlines. Do you see what what we're trying to do in this sort of statement? is Get the most real clear things there Um, and so Yeah, there's some starter on that Okay, can I can I ask this? Sure kind of formula of I help um x or y person get x or y Um, it sounds like it's almost as though you're suggesting I change that formula um And create something that's a bit more. Um Shall we say that a bit more like question focused? Well It could be a question can be a way to do it But what I'm saying is sometimes in a statement you could say like why Why do I have such a hard time? Like I know I have a twin flame. Why do I have such a hard time finding one? Or why does it never work out? That is the problem It's just it's rendered in their words and this can be a very powerful thing if you're able to articulate their experience Um in such a way that they you you say their words and they say oh my god. I said that to myself five minutes ago Um, it's very powerful. Thank you very much. Um, yeah, it's a very powerful thing to do um It's that you know, and I call this the I just frame. This is something new I came up with is just People will say I just In a moment of exasperation people say very honest things So it's good to listen to your clients and if they ever say the words I just you just You just pause them and you say, uh, could you just hold on while I get a kind of paper so I can write down What you're about to say because it looks probably going to make a really good headline for me in my In my future sales copy. Can you say can you give an example of I just what do you mean by that? Uh, so I just Um I'm just gonna plug in my phone Uh I just can't stand I just don't want to manipulate people when I'm marketing I just I'm tired of cold calling Or in this case Right, right, like I'm just I'm just tired of Being with people who don't recognize that They're my soulmate Yes I just want to stop self sabotaging myself. I just want my divine counterpart so I can get on with my mission Um, I just wish I would stop being so co-dependent and I'd stop chasing Um, I I just I just wish he he would I could be my true self so I could so he could see How much value I have things like that Right.  You're brilliant Yeah, I I think I I think rion understands, uh, her audience quite well actually I think so. Yeah, this is awesome. Good stuff. That's nice Yeah, okay, but it needs some work, right? Yeah, there's just but you've got the scent of it. That's that is really the most important thing The most important thing is that you have the the flavor and then it's just wordsmithing You know, this is just tinkering and um And everything now is just the icing on the cake Yeah, okay. Thank you so much Yeah, you're awesome. Beautiful work. You're doing it's like it's fine I'll tell you why I know what you're doing is good Is because I I literally know somebody in my mind I can picture somebody Who who is it in exactly that situation the way she would have word is I'm looking for my compliments You've got my another website of mine there george. That's not my my twin flame website What's the twin flame site? It's manifest twin flame dot com You have several websites, huh? I I got I got confused Yeah cool Nice All right There it is good All right, anything else me on No, that's perfect. Thank you. Thank you for your time. Thank you all right and uh Lastly, we've got jeremy and actually we weren't even sure that Ted, are you still okay for for like 10 minutes? Yeah, you bet. Okay. Yeah, we weren't sure if jeremy We could have jeremy go today, but I think I think we do so i'm going to go ahead and copy and paste his His statement here Actually, I have an edited one that I just put in the chat if that's all right. Oh, you have an edited one Okay, great.  Do you want to read it or oh, that's me. No, no, hold on. Let me share my screen that probably would help. There we go Hold on here. There we go uh All right, I helped new and becoming fathers embrace fatherhood as a rite of passage so that They Have heart heartful Yeah, relationships With their child their partner in themselves Um Okay The my here's my sense of it. It's beautiful by the way. I mean, thank you for doing it because it's important work And my sense is you're talking Possibly more about your diagnosis Then the the journey you're talking more about what you think they need Then what they're experiencing or craving Possibly. I mean, are they coming to you saying I really want to approach my fatherhood as a rite of passage and I don't know how to do it Or are they just saying I want I know I just want to make a bigger deal on my fatherhood But I don't know exactly what that looks like. Like what are they saying when they come to you? Um, honestly, this is a new niche for me and that I'm just I'm I'm a new father and I'm starting to expand and finding a lot of passion and wanting to expand in this way So that I I don't I don't know that answer yet and I'm trying to actually build an audience and reach out and find that answer Well, okay. So here's a question people Your ideal kind of potential father. What kinds of authors would they be into? kind of authors I can I can think of like the resources that I'm using for like the baby development stuff is that Is that the kind of thing you're thinking of or Well, not everyone even knows what the hella rite of passage is that's Niche territory just using that term, right, right Yeah, so let me just toss out some some words to stimulate here. Robert Bly martin prectell Michael mead steven jenkinson uh, david white And martin scha. Do any of those names mean anything to you? um A little bit vaguely that I haven't actually yeah So, where are you getting where are you getting your rite of passage lingo? my rite of passage lingo is From a lot of my own experience doing this doing this work that has I mean Some of like the ceremonial aspect of like transitioning into fatherhood. I think a lot of also has been adjacent to people who've been Diving into wilderness therapy and things like that. Yeah wilderness therapy. Yeah Okay, so Um, are you familiar with the mankind project? Yeah Okay, are you familiar with john young? No So wilderness therapy, what kinds of can you just give some quick names of like schools or authors or Sure. Um, well, and I I went to naropa and they have the wilderness therapy program there. Um Yeah, and I I also did a outward bound wilderness therapy program when I was in And Yeah, there's um A number around a number around here that I've I My internship was also at a place that had rite of passage as a big part of it working with teenagers with addiction Beautiful. Yeah Okay So Okay, so George can you read it out one more time? Yep, I am I helped new and becoming fathers Embrace fatherhood as a rite of passage so that they have heartfelt relationships with their child Their partner and themselves It's so interesting. I made it to me. It's pointing in the right direction and the language feels clunky to me that Like to have heartfelt relationships To me that sounds very diagnostic It's just not the kind of thing. I imagine anyone saying I'd love to have a more heartfelt relationship with anyone Got it. Uh-huh So there's that I just think there's probably something Else they're craving but it's Here's here's where where all my questions are coming from is It could be like something like hey, look are you a you're a man who Is into This kind of wilderness stuff you have a draw to the indigenous um To your own ancestry to ceremony and tradition even if it hasn't been deep but you felt a calling And all of a sudden you've been delivered to the doorstep of fatherhood And you're aware whether you want it or not. This is a rite of passage for you And you don't know how to engage it Mm-hmm in a way you just you see this for the opportunity it is But you don't know how to engage it in a way that's going to make the most of it that's going to um How do you meet this moment in a way that really honors the moment? Um There's something like that that's part of how I imagine it like they're there There's already a certain kind of man who's going to be a good fit for you You know who would already want to work with you And it's just that that man now finds himself at this place of fatherhood number one and number two With some awareness of the immensity of it of the um the portents of it, you know It's and and there's so how do you think?  This is a big deal. Did you feel was it unprepared? Was it scared? Was it? um Confused what was the feeling all of the things um that I'm overwhelmed at first and I think the most powerful feeling that came through with it was actually humility of just like the purpose of this in the sense of like I'm like I've up until this point.  This is the most important thing.  Yeah, I'm thinking that that'll end up being like the premium thing is actually just like going through Like creating a gathering for them Of like bringing people together to hold hold space and do this transition when the ceremony Then I'm imagining that the main thing also being a combination of group and one-on-one So that it creates community support going into fatherhood Okay So here's here's a twist. I'm going to suggest. Yeah, that might be worth experimenting with When okay, so when you got the news of fatherhood, uh, did your life become a little busier than it had been before? Yes, definitely So you get a little as you said overwhelmed. Yeah This is not necessarily the best time to be marketing to somebody Right. So now you see the trouble you're in You want to market to somebody who's now completely Emotionally overwhelmed with no capacity no real capacity to take in new stuff. Right So here's the the potential twist is you who you might actually be marketing to Are the that man's friends or the their family? You know, it might be like Not so this is worth testing like, you know in terms of facebook ads Yes, be worth testing one ad saying like hey Are you approaching fatherhood? Another one might be do you have a friend? Who's into these things and they're approaching fatherhood? And you want to support them and you don't quite know how Here's like let me help you create a rite of passage for your friend I love that. Um, I also imagine that a big target is also their partners and Because yeah, because like so often the moms are going to be alone to a lot of the birthing Like uh checkups and everything like that. We're all of the Yeah, all these well There's there's a number of ways you could go with this one their friends to their family By the way, all of these are you I mean you can just you might actually do well with all of them One friends two family third the partner and how about number four These kinds of people are likely to have a doula or a midwife.  It's war again Nobody's doing anything for the father Right and they often feel really left out. I mean, I swear you could go to the Like the midwives and doula conferences and do a talk And they would be fawning over you Because also they a lot of them don't also know how to support the men either and You know and you could um Yeah, you know, oh my gosh and you could be um You could even have a you could there's a woman I know in edmonton jennifer sommerfeld uh Last last name sommerfeld f el d t Jennifer sommerfeld.com. I think she's had so many websites But you might want to reach out to her because she was actually she's a doula And a practice for a number of years and she was going to create a package of how to how the husband Could help their partner through post-partum And I don't know if she ever did it, but you know, this is the type of thing Where you could say look we're going to help you with this right of passage into fatherhood And part of that is you're going to learn a lot about how to be there for your partner During their post-partum because this can be very confusing. They're going to turn into a different person And you're not going to be sure what to do, you know So this could be included or you could partner with somebody else who who offers that kind of thing Um, but so you see what i'm saying. So this then becomes a different target market work could be You know attention doulas and midwives uh-huh You know You're working with a couple And they're you know, they're this type of person. They're into these kinds of things You can and you've noticed over the years all the attention the mothers would get but there's nothing for the father to prepare them to steal them to to Galvanize them for this moment and to recognize the difficulty it is and your hands are totally full You can't take that on So here's something that you could be offering You know to them You know, and I could see by the way the free the pink spoons on this one By the way, the fact that i'm having so many ideas and I can't stop myself Even though we're not here to talk about all the ideas. We're here to talk about the target market The fact that i'm having ideas Um means it's good Right, it means there's something clear here Because ideas come when when it's good So but like a little pink spoon could be the five biggest mistakes men make when when um approaching father good You know or Doing a rite of passage or it could be the five biggest mistakes that um friends make You know around their fathers their friends fathers at father good You know, you just hear the big blunders And then it's and you know the other thing that the thought I had is you can say to the friends look We're gonna do this and you won't have to pay anything for it Because part of what i'm going to teach you how to do is how to do a go fund me to raise most if not all of the money to pay for this I love that Nice nice. Well Jeremy, I hope this was helpful Yeah, it's so I what i'm taking away from this is it's refocusing on the other audiences that might bring in The men instead of trying to have a target thing of saying like this is Working like aiming it for the dads It's maybe maybe I think what what i'm primarily saying is At least experiment at least try it wonder about it test different things. Don't be too sure about anything yet Um, but I know that you know, there's that there's some friends of mine. They have a website called booty baby It's like buda baby, but with an eye booty baby Dot com and they sell these little gift boxes for new parents But it's so brilliant because who they're aiming it for even though these are the kinds of things that a parent might want It's a box that I could get from my friends who hate conscious hippies You know with like organic rubber teething rings coconut oil baby wraps all this certain kinds of tea So they've done all the shopping and sourcing for me and I just pay for the box and they'll mail it to them So that's another example of this kind of oblique Um thing so it's just worth trying it's worth experimenting literally this is kind of thing where I would sit down I mean I would do um generically I would do 25 versions of the kind of core headline of the core island ab Uh or just you know work it out And then I would take those four potentials the friends the family the doulas the person themselves Craft a headline for each of them and try a facebook ad for each And just see see which one gets the most traction Um You know targeting it as clearly as you can for the the type of person the interests they would have and all it was george can Certainly help you with and then you just notice like what because You know one of them will probably get a better response than the others You know and you can just keep experimenting until but you may find out Oh, if I go this direction it works so much better Um, I just do think this is the kind of thing that will work better if people Buy it for their friend and get coached through it because it's the but you see how it changes it then it's not um You're overwhelmed with fatherhood It's you want to be a good friend. You really want to hit a home run You really want to do something remarkable and special for this friend. This is your best friend. They're approaching fatherhood Mm-hmm And you know they deserve something right now and you don't know what it is or how to do it Yeah Great. Thank you Yeah awesome. Well This brings us to the end of the call But you can get a taste. I mean, this is just a taste. We we had different people here. We're that tad's working with but This is the kind of stuff you get in tad's course tad they get this kind of uh feedback about their niche statement in the course with you um I I knew that and they also get a facebook group with others who are We're doing this work and giving each other feedback on this Of course, there's the 90 day program itself where every day you get a little video That kind of brings you closer and closer towards that um statement that you're you know your description that you're really Proud of and that really resonates with the people that you're trying to reach So if you're all interested again, I'll just share my screen one more time um Go to nitchinspiral.com scroll at the very top Nitchinspiral.com go under products go to the home study course Um tad is there anything you want to say about this before we go? I mean everything's very well described here, obviously But just want to give you a chance to say anything else before we before we head out about this So I'm new here. Wow.   Sorry The uh, yeah, it's a pretty good course.  This is the best that I know woven into something and um It's going to be getting better all the time. I I'm not leaving this course alone. I'm actually in the next I don't know six months. There's going to be a very significant upgrade to it as well So, yeah, awesome Great and for those like I mentioned earlier if you buy the course Through me quote unquote meaning you you buy the course and you let me know. Hey, george bought the course Thanks to your video or whatever Then I will give you 150 of course credit from my courses. So it's kind of like You're you're paying 300 but you're getting 450 in actual course value So but even the 300 is just a really good deal for working with tad and in that community All right. Well, thank you everyone for being here tad Thank you so much for all the work that you do and for what you did today with with the folks who are on the call Appreciate it You're welcome. Well, I mean clients of yours are you know friends of mine and And really beautiful work everyone what you're doing sincerely. I'm so glad that it's in the world what you're up to Uh, you you have to keep going That's the deal you just have to keep going with what you're doing because it's needed right now So bless you all strange days that we're in rough gods that we're all encountering and Glad that you're out there with me Thank you so much tad. Thanks everyone. We'll see you soon. Take care. Bye. Bye


The King of the Cowboys Roy Rogers brought to you by Quaker Puffed Wheat and Quaker Puffed Rice. The ready to serve breakfast cereals shot from guns. Quaker Puffed Wheat and Rice Shot from guns Nice and snappy Quaker Puffed Wheat and Rice Make your family breakfast happy Transcribe from out of the west and into your home Riding the range of mystery and adventure Blazing the trail of western story and song Boy willing and the writers of the purple sage That teller of tall tales Gabby Hayes The queen of the west Dale Evans And in person the King of the Cowboys himself Roy Rogers Hello howdy folks this is Roy Rogers For Buckaroos we had a mighty busy week We've been trying to do things for that young boy Who came to stay with us at the double R bar ranch But we also tangled with some really bad cattle wrestlers Gabby I wish you'd tell our friends about those wrestlers Yes what I was going to Roy Say buckaroos you know that young fella Come to stay with us Jack Williams Only we call him Dusty now But he'd rather take a whip him and wash his face Well Dusty ain't near as ordinary as he was I've been sort of gentleing him you know With a little help from Roy of course Well we call this story The mystery of the disappearing trail Tother night over at the Johnny Sparrow's double O ranch Exciting things was in the wind They were moving Todd Keep those cattle moving What do you think we're doing Well they had to be through the pass Loaded on trucks before sun up If Mr. Sparrow finds out his cattle have been rustled And I'm not back to work by the original time tomorrow morning Every suspicious I had something to do with it I thought you said Sparrow wouldn't know about this wrestling Not for two or three days Hey Waltz I thought you said his busted arm would keep him around the double O ranch house It will We can't take unnecessary chances at all We've got to get the cattle through the pass before sun up Then the other boys can take him the rest of the way Hey Art Wait a minute Here he is Here he is I can see him too I had to look up a couple of minutes ago He was just sitting on his horse watching Same as he is now Hey it's whole Leon Mills Sparrow's sidekick If I know Leon he'll hit straight for the ranch house He'll tell Sparrow what's happening Hey Waltz Keep his cattle moving I'll take care of Leon Mills before he can head anywhere Hey foolin They tried to kill me My horse out ran I can't lose those cattle Leon I'll go broke I tell you what I'd do if I was you John I'd get Roy Rogers Roy Rogers Yeah He's the only man in the country who's a match for ending outlaws that ever lived You stay here I'll get him before the wrestlers have too much of a start Roy Rogers will be here in no time He'll fix him That'll be some excitement There's a light in the ranch house though Leon Mills got away when you were chasing him The light's probably only Sparrow with his arm hurting And that's good It means Sparrow hasn't slept much tonight He'll sleep late in the morning The boys can take it easy when they start moving the cattle by truck Of course Somebody's riding up Leon Mills And Roy Rogers is with them Rogers and Dale Evans and Gabby Hayes We'll have to stop them Art If Rogers gets on our trail Yeah we worked out Drake Rogers won't be able to follow the cattle You can't tell about Rogers Wait a minute I know how to stop them without getting into trouble Look back here Until they go into house then we'll fix Rogers What's that Mr. Sparrow's mind that he's beyond Then we'll get after those wrestlers They can't have more than three or four hours start Sure Leon You didn't need to bother Roy on a simple thing Like catching wrestlers You could have come to me private like I'm that champion wrestler Catcher of all times you know What's the matter there Is the champion wrestler Catcher of all times tripping over his fur Pigeons and hot coals Who wouldn't trip Land and iron laying right on the ground Better take it into Mr. Sparrow That thing is made wrong The blacksmith put a bar connecting the two o's And Sparrow's ranch is just a double Well sure enough Happy we've got some wrestlers to catch Remember they won't sit and wait for us While we argue about an old brand and iron Y'all brand and iron car You must have dug off my saddle Come on let's take care of Rogers The way I figure he thinks more of trigger Than anything else in the world Now you're not going to mess with trigger car That horse will pull your head off He won't let anybody get near him unless Rogers says so We won't go near him We're getting on our own horses And then tossing the rope around trigger's neck And dragging him out of here And then Then Rogers gets excited He spends the next few hours looking for trigger And the boys have time to drive the double old cattle Out of the territory Come on Maybe I'd better throw my rope over trigger's head too Mine will be enough This is good You right behind Clutch trigger if he walks Hold it now There I got him Let's ride Have a roof ledge And a six-shutter too Whoa pal We'll give those bombers a taste of their own medicine All right trigger Let's take them Look who we've got here Art Larson, Mr. Sparrow's foreman Yeah, and I met up with this gents He's another Sparrow double old rider The name is Carson Griner Rogers This is all a joke We were just playing a trick on you Horse stealing is never a joke Art What do we do with them Roy? Want me to take them into the sheriff Roy No, I think they've had their lessons And we've got important things to do Dale We ain't letting them go We will for now, but we may be back for them Can't we mush their hair up a little more? Come on, we're hitting the trail Leon said the wrestlers had the cattle headed toward the pass I noticed we're back between those big boulders They were heading this way straight toward the river Let's go back and pick up those cattle tracks again Tails and thunder showers If one thing don't delay as another does Dusty Shore going to be upset Why are you running off this away and not coming back? Right over here is where we saw them Easy fella If they turned off, I don't know why we didn't see it I'll find out Now it would be logical for rustlers to drive cattle in the river And downstream, so we would lose the trail What's it look like Roy? Tracks end right here They end? They gotta lead somewhere Yeah, well, I better get my tray eyes working What about Roy? Right here Tracks come this far and then they quit It's almost as though a line was drawn Hey, that's real odd Now if it was a bird we was trailing I'd say they walked this far And then flapped their wings and flew These are cattle, Pappy, not birds Sure, sure, and I ain't seen any flying cattle in years Hey, doesn't that sound like a truck? The rustlers, they're hauling the cattle in trucks, Roy They know tire tracks here where the cattle disappeared There it is There's the truck And look who's driving Dusty, our Dusty There is Dusty, Roy And that truck belongs to Mr. Sparrow Dusty can't be helping the rustlers Well, there aren't any cattle in the truck anyway Hold on here, let's not jump at conclusions So when he calls Dusty, don't know no better, Roy He was living without outlaw before we got him Hold it now Nobody, not anybody at all Is even going to suggest our Dusty is in with the rustling gang Until he has a chance to explain for himself Come on, let's give him a chance I tell you buckaroos, my heart was in my mouth When I seen Dusty in that truck And they all felt the same way I did But when Roy's your friend, he's your friend Won't believe nothing bad about you until he's real proof No, sir Well, we were facing more excitement than we knowed about And I'll tell you all about it Just as soon as we hold our conference On the breakfast you can put on the table real quick Waiter fucked, wheat and rice Shopped from guns, nice and snappy Quaker, puff, wheat and rice Make your family breakfast happy Hey, what's happening? Look at the strange-looking fella that's just dropped in He must be nine feet tall I am nine feet two inches tall Well, uh, who are you? I am the man from Mars Gosh, whatcha doing here? I thought I'd look around Say, what's that you've got? Well, these are packages of the swellest Ready to serve breakfast cereals you ever tasted Quaker, puff, wheat and Quaker, puff, rice To be specific Never heard of them on Mars That's too bad You see, folks are wild about Quaker, puff, wheat And Quaker, puff, rice down here They're so easy to serve So refreshing Make breakfast a real treat on a hot summer's day Mmm, sounds good You bet Quaker, puff, wheat and Quaker, puff, rice Are shot from guns Actually exploded up to eight times normal size That makes them light, crisp and tender They're shot through and through With swell nut-like flavor too Sounds good, real good Wheat or rice, shot from guns Is good for you as well Furnishes extra food values Of restored natural grain amounts Of vitamin B1, niacin and iron That's for me Well, must be going now Where too? Back to Mars Thanks for the breakfast tip Mind my takin' along those two packages Can't wait to try them Well, sir folks Don't you wait to try Ready to serve refreshing Quaker, puff, wheat or Quaker, puff, rice And remember To get the original crisp, fresh Wheat or rice shot from guns Always look for the big Quaker Red and blue package It's never sold in bags or bulk Buggaroos, them wrestlers Was giving us a bad time Wanting enough that the 004man And writer tried steel trigger For that I stumbled over a brandon iron And almost broke a leg But the wrestlers trail disappeared Tracks just ended And that's all there was to it Then we seen a truck And our boy Dusty was driving We begin to think maybe Dusty Was in with the rufflers Come on, Trigger We've got to catch that truck Before it reaches the road Let me call it Dusty, son He can't hear you Over the truck noise, Gabby Use those X-ray eyes of yours, Gabby There's two minutes At the back of that truck Hey, I didn't see them Laying behind them big rolls Of cameras Hey, y'all Right around to the front And signal Dusty to stop Gabby and I will Commodate those two arms We'll go to the rear Of the truck and find out Why they've got their guns drawn Here's the piledriver That'll show him a word, Gabby Oh, shucks I've been dangling him Since the first time I connected Got a lot to explain I wasn't doing anything wrong Are you all right, Roy? Fine Dusty, when Leon came for us You were still in bed You went out And I thought maybe you'd run To some excitement And I got a horse and followed He just wanted to help us, didn't he? Let him think up His own excuses, Gabby What were you doing In this truck, Dusty? Well, I was close to you When you were looking for cattle tracks I was afraid you'd see me So I hopped in the truck And just decided to take a ride Ain't that all, Dusty? He'll do his own explaining, Gabby No, sir A fellow I knew from a ranch back home He owned the Spectacle brand ranch Came up and offered me a dollar If I'd drive the truck to the double O The Spectacle brand ranch, eh? I never heard of it Did you, Roy? Yeah It's up north quite a ways The Spectacle brand looks like eye glasses Something like it anyway Two O's with a bar connecting them At the top Hey, Roy Brandon iron I tripped over Up at Mr. Sparrows house, it was, uh... Brandon iron and the canvas wagon covers And the truck sort of tell where to look For Mr. Sparrows cattle Now, wait, nobody... Don't try to get up, you woman Unless you want me to pin you to the ground Dusty, get your horse and ride for home All right, Roy Tappy, let's tie these two armors And leave them here for a while I'll leave them till they starve And Dale, while we're doing that Would you see if you can get a horse in the truck Sure, Roy We three are heading for the Spectacle ranch With you driving Gaby and I will be free to shoot In case we meet cattle wrestlers on the way Roy, look at those trucks Got the head Three trucks loaded with cattle Hey, look Coming at us from this side Four? Four riders Yeah, and they're shooting Two of them are the ones we caught stealing trigger Mr. Sparrows foreman Art Larson and that rider they call Carl What'll I do, Roy? Keep going Don't even slow down Pappy, you and I better find out To get him back to the truck Yeah, I'm making awful good Targeted up there Yeah, but Dale won't be so happy to get hurt Oh, don't worry about me, Roy We have to worry about you, Dale If you get winged, there'll be a smash up Gaby, I'm up first to give you a hand And if I'm not busy shooting Get them two I'll try the same thing with the pair on this side Here, Pappy Let me give you a hand Figure what's holding this man up There You don't have to wander anymore, Pappy Hey, we sure took him, didn't we? Roy, I stopped the truck I didn't want to follow the stolen cattle alone Hey, these men Are two of them the men we left tied up? They sure are And the other two are Art Larson and Barnard Who probably untied him Leon Milt Roy, Leon's coming Dusty with him But I told Dusty to ride for home We hurt you We need to come with him I'll talk to you later, Dusty Well, he's telling the truth I did ask him to come along Hey, what's he doing here? That fella? Well, right now he's sort of Kicking his breath Why, that's the man I was telling you about Art Larson, the owner of the spectacle brand Rand What? The owner of the spectacle brand Yikes, no That fella is Mr. Sparrows Foreman How about it, Art? Game's up, I guess The kid's right You're both in The owner of the spectacle brand And Mr. Sparrows Foreman And rustling Mr. Sparrows cattle You took the double O cattle And changed the double O to spectacle brand, huh? Say, Mr. Sparrows double O Was mighty easy to change over, wanted Just put a bar across the top Of the two O's you got, the spectacle brand Well, Roy, what are you going to do with me?  It might Why don't you come along, Art? We'll be ready to leave as soon as Leon Starts back with your friends here What are you pulling up for, Art?  Who? Who, trigger fella? Everything's all right, isn't it? Sure, Art, everything's fine But you and I are going to change hats, shirts, and horses We are... Oh, but that'll take a lot of time I don't care how much time it takes They'll get away, Roy Will you change outfits with me, Art? Or won't you? Come on, I want an answer No You were leading us into an ambush Your men are there ready to shoot me down As soon as they recognize me or trigger Oh, no You're lying All right, we're going in anyhow But we'll keep you in the hotspot And if anybody gets shot, it'll be you Little wonder many a top action Hollywood star Goes for this breakfast It's well-tasting, cool, refreshing Quaker puffed wheat or Quaker puffed rice With milk or cream and fruit Ready to serve, easy to fix These giant premium grains of wheat or rice Pack a man-sized taste wallet Quaker puffed wheat and Quaker puffed rice Are shot from guns Yes, actually exploded up to eight times normal size To make them crisp and tender as nuts in November Wheat or rice, shot from guns, are nourishing They'll make an economical deluxe breakfast hit In your home these summer mornings Quaker puffed wheat and Quaker puffed rice Are never sold in bags or bulk Always look for the big red and blue Quaker package Get the premium quality grains of wheat or rice Yes, get the original crisp, fresh, shot from guns cereal That's Quaker puffed wheat and Quaker puffed rice Buy both delicious kinds tomorrow Quaker puffed wheat and rice Make your family breakfast happy Oh, wait Roy Don't do that to me, I'll call them out Put a gun on him, Pappy Sure thing, sir And use it if he tries any tricks Nailed, you take Dusty back out of the way Come on, Dusty Call to him, Art We're waiting Right Right, it's me The game's up Rogers has a gun on me Come on out with your hands in the air And come out right now It's working Roy, here they come These four and the three Leon's taken into town Is that the whole gang, Art? All right, stop where you are Want me to take your gun, Roy? Yeah Dale, will you come here and keep Art covered while I watch the others? Art can tell us where they are You have a neat rustling stunt, Art Spreading those wagon covers on the ground for the cattle to walk over That made their trail disappear fine What'd you do? Walk them into the river on canvas? Yeah They end up streamaways and out of the river on canvas too So nobody'd find their trail on the other side either Not unless you look quite away from the water's edge Too bad we saw that canvas in the truck you were sending back to the ranch That sort of tipped your hand, Art All right, Roy, I drawed their teeth They ain't got any guns now Happy, I think we'll tie their horses together before we take them into town That'd be a good idea Yeah, Dusty, I wish you would You and I ought to have a little talk I'll rope the horses together now, son What about Roy?  The rest of my writers think about such things, Dusty They don't take chances, and it isn't just because they're not afraid But they know taking a chance is asking for trouble for everybody Do you understand, Dusty? Hey, but, Rose, Roy is sure learning Dusty what he needs to know But do you want to know who learned Roy to be such a good learner for Dusty? Me? Why say, I spent more time learning Roy to learn than a... But oh, shucks, everybody's gathered around ready to sing Roy, Dale, Foy, Willingham, the writers of Purple Sage We better listen to them while they got a chance I can talk to you most anytime Here's the song And you could sing some roses too Who took the pedal That's all for now, folks This is Roy Rogers saying to all of you, from all of us Goodbye, good luck, and may the good Lord take a liking to you See you next week Don't forget He presents the Roy Rogers show, transcribed, each week at the same hour With the writers of the Purple Sage, Gabby Hayes, Dale Evans And the king of the Cowboys himself, Republic Pictures' great star in person Roy! Buckaroos, take a tip about hot breakfasts If you want to be a star someday in sports and activities A hot cereal that helps grow the stars of the future is Quaker Oats Yes, there's more growth, more endurance in oatmeal and any other whole grain cereal So to be a star, make your hot cereal nourishing bodybuilding Quaker Oats The giant of the cereals Remember, Quaker and Mother's Oats are the same Republic's latest Roy Rogers picture is Susanna Pass And Gabby Hayes may now be seen in the Paramount release El Paso This is Art Ballinger speaking for the Quaker Oats Company This is the Mutual Broadcasting System


In this presentation, we will discuss dividends, what they are and how they work. The dividends represent the payment of the corporation to the owners. And it's similar if you're talking about a sole proprietor or a partnership to draws, but it has some very big and significant differences to draws. So first, let's discuss draws and then go to the differences in the dividends. If you're a sole proprietor of a business, we're going to start the business we typically will have an initial investment, then we hope to generate revenue through the business and then of course we're going to start taking money out of the business. When we take the money that we have earned out of the business and we are a sole proprietor or partnership, we call that draws or withdrawals. In other words, when we take that money out it's not an expense of the business. It's something that's just going to come out of the capital account, something that is owed to us. It's not going to reduce net income. It's just money that we're taking out as we keep the business separate from us so that we can track the performance of the business and we can track our personal performance in terms of our personal spending. We're going to take the money out as a draw and then spend it personally. Same kind of thing happens for a corporation of course. We buy stock which is our initial investment into the company if we're the individuals owning the company. We buy stock putting money into the company. We get in return that stock which gives us an ability to vote on things within the company including vote for like the board of directors, people who will then choose the management of the company and we have the ability to receive payments. We receive earnings. That's why we put the money in. We want to get a return on the investment. That return will be similar to draws that we'll get back but we call them dividends. Now there's an important difference between dividends and draws. The corporation has a lot more limitations in terms of how we can draw money out because of the standardization of the stocks. We can't just say hey I'm a stockholder. I want to draw out some of my money. I've invested this much money. I should have this much you know owed back to me and I know the company made this much money. I would like to get some money back. Cannot do that directly. We can vote to do that but the reason one reason we can't do that directly is because the corporation is trying to standardize all of the stocks to be the same and that means that we can't have different people drawing out different amounts of money because that would make the stock not the same. In other words if we give out money back if we have a draw to the owners in the form of dividends those dividends need to be uniform to all stockholders. So when a corporation makes the decision to have a draw to give money back to the stockholders it's a much more kind of bureaucratic process. So the stockholders have influence through voting to influence the dividends but no individual stockholder like a partner can really just say I want to take some money out in the form of dividends because it'll affect everyone else. The others will need the same distribution in order to keep all the stocks uniform. So there's going to be this bureaucratic process to get the payments. So remember what's happening here is the company's generating revenue. The company makes money and then the money is going to be needed to be distributed to the owners the stockholders just like any business would but the process of distributing the money to the owners is a bit more bureaucratic because of the standardization of the corporate stocks. So how are we going to do this? The board of directors is going to be involved in determining what the dividends will be. They're going to have to determine what those dividends will be and then I go through the process of distributing those differences those dividends. So the decision as to whether we should have dividends then is going to involve a lot of factors. There's going to be certain restrictions. One is that we typically need to have the retained earnings available because remember there's two parts of the equity section in a corporation. One represents basically the investments by the owners the common stock and the paid in capital for the most part and the other represents the earnings that have been accumulated and have not yet been distributed in the form of dividends. When we give out dividends we want to make sure that we're giving them out from the earnings of the corporation over and above the initial investment typically because if we give out the initial investment that could have tax consequences and other consequences. So typically one restriction to the amount of dividends distributed will be hey is there enough retained earnings to do so and then we have to have sufficient cash. Now just because we have retained earnings doesn't mean we have cash because of course the equity section represents the value in the company but on the flip side the assets that we have may be invested in things like equipment and building and land inventory whatever we're doing. So these of course are going to be the two main restrictions that that are going to say hey we can't we can't give a dividend if we don't have the sufficient retained earnings and we can't give it if we don't have the sufficient cash in order to give a cash dividend. That if we do have these two things if we have the retained earnings and the cash to give a dividend the company still may choose not to. Why? Because they may choose to keep the the money for future investments. Now this becomes a bit contentious because if a company has a whole lot of cash and has a whole lot of retained earnings then the stockholders may question and say hey well why aren't you giving a dividend if you're not using the cash to make us the stockholders the owners more money. In other words if the company is not doing anything with the cash to help to generate revenue in the future they're just holding on the cash and they're not like an investment firm they're doing some other thing they're not investing whatever they do principally to make money then the stockholders might say well why aren't you giving us a dividend. However if the management has a good purpose they're saying hey we have a potential purchase maybe we want to merger coming up soon or maybe we want to invest in something we're just saving up the cash to get to the right time in order to make an investment and we're gonna do that for the stockholders by purchasing something and then getting future revenues in the future which will generate more revenue more cash and more value in the company. The process of giving out the dividends will typically include three dates and this has to do with that kind of bureaucratic process that we have. Remember that's no individual stockholder if I own one stock I cannot go to the company and say basically I need to get a distribution I need to get a draw I need to get a dividend individually because all the stocks need to be the same all we can do is say hey we want to vote for a dividend or we want to give pressure to the company to declare the board of directors to declare to give a dividend once done that give it that dividend will be given not just to me my one share it'll be given to you all of the people that own stock it has to be uniform it has to be uniform so in order to do that we're gonna basically have a bureaucratic process three dates involved now when we look at these three dates remember that there's only two dates that actually have journal entries which can be confusing so the dividend process will have three dates but transaction wise in terms of financial transactions we will only have two dates in other words two journal entries that will be recorded along this process one the date of declaration that's gonna be when we declare the dividend and so with the board of directors gets together and say hey we're gonna have a dividend at this point in time and it has been declared and therefore it will be done what happens in terms of a transaction at that point in time is that we're gonna we're basically saying hey we've committed ourselves to give money to the stockholders out of the company we've committed ourselves to do that so we're gonna we can record the fact that that that's taking place we can record the dividend happening or the retained earnings going down but the money has not yet gone out of the company yet because we haven't actually distributed the cash yet so we've incurred a liability we've got a liability related to the dividends that we owe at that point in time and we've we've committed it and therefore the retained earnings is going to go down the value of the company is going to go down represented by the equity section represented by the retained earnings we're gonna record the dividend half then we're gonna have the date of record this is the one that doesn't have a journal entry yet and and this is the idea that we need to have some date to know who owns the stock and who will get the dividend at that date at that date in other words the stockholders have the freedom to buy and sell the stocks whenever they want because they're just like coins like tokens they can buy and sell the stocks all they want and we what we need to know them is who you know when are we gonna who are we gonna pay if there was a stock sale that happened between the date of declaration and the date of payment then we need to know okay what date are we gonna use as the as the line to pay whoever owns the stock as of that date that's the date of declaration so we're not gonna have any transaction on that date we're just gonna say hey you have to own the stock on this date you gotta have the stock certificate here if you sold it before that someone else owns it at that point they're the ones that's gonna get the dividend and then we have to have the date of payment which of course which will also have the journal entry and so that's gonna be the cash is gonna go down we're actually paying the cash from the company to the owners and then the other side is gonna be that liability that we created up here so we created the liability up top when we had the date of declaration we actually recorded the decrease of retained earnings up here now we're just gonna pay off that liability notice what's not happening on any of these dates the income statement is it is not affected where this is just like a it's similar to a draw in that we're just taking the earnings and giving it back to the owners it's not an expense it has nothing to do with the performance of the company which would be revenue minus expenses just has to do with us taking the accumulation of the earnings of the company and distributing it to the owners in the form of dividends