a very good evening ladies and gentlemen and welcome to the third edition of Impact Digital Power 100 2020. I welcome all of you before we begin this beautiful evening we'd like to showcase the audio visual of Exchange for Media Group and BW Business World. Let's take a look. Exchange for Media. A name synonymous with the latest news about the advertising industry in India. The Exchange for Media Group set up in 2000 has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The Group's flagship news portal ExchangeForMedia.com reaches over 6 lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the Group is the most widely read business magazine in the advertising trade within depth analysis and news based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, Drilty Plus is a market leader in repertoire on the real estate industry. Today Exchange for Media is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerhouse of information and knowledge sharing. Exchange for Media has curated and launched some of the most successful IPs across marketing – digital, TV, print, radio, mobile, OOH and PR. The Impact Person of the Year, Exchange for Media Conclave, Indian Digital Marketing Awards, Tech Munch, Bich CMO Summit, India Marketing Awards, Primetime Awards, Indian Content Marketing Awards, Golden Mikes and Ba are some of the Group's top-notch events in addition to niche, bespoke events and round tables curated especially for discerning clients. Exchange for Media events attract stalwarts as speakers along with a loyal audience comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder, Exchange for Media Group publications and events have high credibility and reach and are the destination of choice for the agency, brand and media professionals across the industry. Exchange for Media In the world of business, when you think business, you think BW Business World. Spanning across platforms from print to the fast growing digital space, from custom events to insightful industry books, BW Business World continues to capture a critical market space. Enjoying over 1.2 million engaged reader base, we have replicated this success in digital with a six-fold growth in the past one year. So who is the BW Audience? Our magazine readers are the cream-of-the-crop business professionals spread across industries and niche communities. BW Digital engages with a much larger audience, hailing majorly from India and US. We also reach diverse markets including UK and Saudi Arabia. The BW Print Universe comprises of BW Business World, BW Smart Cities, BW Hotelier, BW Applauses, BW Education and BW People, each profiling industry leaders and niche sectoral stories. BW Digital communities target niche segments like startups, CIOs, smart cities, defence, amongst a range of other fields with a following of millions of unique digital users. BW Business World is an industry leader in curating a plethora of IPRs. With multiple industry stakeholders under one roof, BW IPR events generate superlative content. BW Engage offers bespoke brand solutions across functions with inputs from the award-winning BW Editorial Team. We design and execute a 360-degree marketing model resulting in top-of-mind recall and a large BW Engage client patronage. Why engage with us? We have an award-winning editorial team. We forecast new scoops and future trends before any of our competitors. We provide 360-degree brand solutions and our clients are always happy with the ROI. This is just a glimpse of our client endorsements. To subscribe to our print patronage, visit subscribe.businessworld.in. Follow us on Facebook and Twitter. You can also connect with us on WhatsApp on businessworld.in slash WhatsApp. Once again, a very good evening, ladies and gentlemen. On behalf of Exchange for Media Group, my name is Khyati Kawa and I welcome you all to the fourth, also the last day of the third edition of Impact Digital Power 12020. Impact Digital Power 12020 is the most definitive list featuring the most formidable personalities who have helped to make the digital ecosystem in India what it is today. From entrepreneurs to investors, business leaders, thinkers and enablers in the technology, business management, marketing, digital media and other related areas. It acknowledges the achievements of the most influential 100 digital personalities of India who have changed the way the internet and mobile industry is perceived today. We had unveiled three lists before this starting on 12th of January, which were tech 100 list, which featured most interesting, innovative and influential people shaping the Indian technology scene. We also had business 100 list, which comprised of promoters and heads of media companies, which have pioneered the digital revolution in the country through their vision, passion and commitment. It has the name of top leadership of companies, which supported the digital media through their innovations and investments as the marketing tool. Yesterday, we also unveiled the marketing 100 list, names of 100 most influential marketing and agency leaders in India, and based on their contribution to the growth of digital marketing and their industrial influence. And today, ladies and gentlemen, we will be unveiling digital 100 list of game changing leaders who are at the forefront of change within their organization through technology and innovation. Here, let me inform all of you that this list is strictly on the basis of the nominations that have been received from our nominees and we are going to unveil the names in alphabetical order. But before we do all of that to inaugurate the event, I would like to kindly request Dr. Anurag Bhattra, chairman and editor in chief exchange for media and BW business world to say a few words on this occasion. A very warm welcome to you, Dr. Bhattra. Good evening. It's my honor and privilege to welcome you to this impactful evening. This is the Impact Digital Power 100 list. Today, we celebrate those digital leaders who are making impact in the ecosystem. We celebrated them over the last three days. Today is the fourth day we celebrate these digital leaders. You are in the list because you have made a digital impact. You helped businesses and brands grow digitally. And in a digital economy, being digital is paramount. Digital is not only being an enabler, but it is actually building businesses, driving businesses. So I congratulate you for being in the Impact Digital Power 100 list. I wish you great luck in 2021. And I'm sure you'll continue to do great work with your work. A lot of people will feel inspired to be in this list. So thank you for inspiring so many people. And thank you for doing great work in the digital domain. Thank you so much. God bless you. Thank you so much, Dr. Bhattra. Now continuing the journey forward and setting the context for today's event, I would like to invite Mr. Nawal Ahuja, co-founder and director exchange for media group to come forward and say a few words. A very warm welcome to you, Mr. Ahuja. Thank you, Khyati. And good evening to everybody who's joined us today on this Friday evening for us to unveil the top 100 digital list. As Khyati mentioned, this is the fourth and the final list of the series. As I've been saying for the last three days for some of you who might have been around, the digital technology world has grown in complexity significantly over the last few years. 2012 was the first year when we curated the list. And when we sat down to do it, digital was still, the digital economy, I would say, was still in its infancy. Social media had not percolated into our lives the way it has today. E-commerce was still taking the first baby steps. All in all, beyond email and phone usage, surfing on the phone, digital had not penetrated our lives to the extent that it has today. So the first year list was a relatively simpler job. We had to look at entrepreneurs who were driving the digital agenda. I remember the first list had visionaries, entrepreneurs, pioneers like Sanjeev Bhikchandani, who founded Knockry.com, Deep Kalra, the founder of Make My Trip, and many such other founders. The list also had some advertising technology companies who are in their nascent stage, who are taking the first steps towards integrating digital into the advertising and marketing ecosystem. MarTech was an uncoined term or much lesser used term, if I may, at that point of time. So that's the background we started with. And this year when we sat down and to do the list, we realized that the digital world has significantly changed in complexity. And for us to do a simple monolithic list of 100 people will be a very difficult job. What has happened over these last eight, ten years, the significant shift that have happened is that almost everything in our lives, whether it is as a consumer or as people in business, is run or is integrated somewhere in the back end with the digital ecosystem. Technology drives our lives, whether we are at home asking our music player to play songs, or we are on our phone accessing social media, or we are watching content, or we are out even in our cars driving around. So technology has become such an important backbone of what's happening in the digital economy, in the digital advertising business that our first job was to recognize technology leaders in India who have set the backbone, so to say, of the digital advertising, digital marketing economy. So as you saw on Tuesday, the 12th of January, we unveiled a list of the top 100 leaders in the technology space that list was led by none other than Mr. Mukesh Ambani, who, as you know, through Geo has really transformed how this country has taken to digital in the last few years. The second day was a list of the top 100 business leaders, MDs, owners, CEO of large corporations in India who are doing fantastic work in terms of leading their businesses, leading consumers on to a digital, on to a tech driven journey. The list, as you saw, was led by Mr. Sanjeev Mehta, the managing director of Hindustan Unilever. It also had the likes of Mr. Vinit Jain, who has transformed legacy media company, largely newspaper company, 30 years back into a leading internet digital media company of India. Then yesterday, we unveiled a list of lists called the Marketing 100, which had senior marketing and advertising leaders from the entire digital advertising ecosystem, digital marketing ecosystem. That list ended up having more than 100 names because there are so many of them that needed recognition. These three lists were all rankings. Today, what you see, as Khyati mentioned, is a list primarily based on nominations received by us. So if some of you find your names missing from the list, please remember, this has been done purely by nomination. It is not a ranking. It is a alphabetical listing. But nevertheless, it recognizes people who are contributing significantly to the digital advertising ecosystem. I join my team members in congratulating all of you who made it to the list. At the end of it, we'll end up with more than 400 names across these four lists. And Khyati, congratulations to all of these listers. We tip our hat to you for driving the digital economy of India forward for taking forward the digital advertising ecosystem.  Thank you and I hope to enjoy the evening like you. Thank you, Khyati. Back to you. Thank you so much, Mr. Ahuja, for setting the context. Ladies and gentlemen, I'm sure all of you are ready and excited to know who are the people who are part of the Impact Digital Power 100, Digital 100 list. But as you all are aware, that exchange for media is a single-stop information platform for the business of media, marketing and advertising. With multiple online and offline platforms, exchange for media has the credibility and loyal following and the content here will be carried on various platforms beyond this room. It's being live as we speak. Now, before we move forward, we'd like to showcase the introductory audio visual of the Impact Digital Power 100. Let's take a look at the audio visual. Exchange for Media welcomes you all to the third edition of Impact Digital Power 100. The Impact Digital Power 100 2020 in its third edition is the most definitive list, featuring the most formidable personalities who have helped to make the digital ecosystem in India what it is today. From entrepreneurs, investors, business leaders, thinkers and enablers in the technology, business management, marketing, digital media and other related areas. The selection process involves continuous and extensive research and deliberations by our analysts and editors. It acknowledges the achievements of the most influential 100 digital personalities of India who have changed the way the internet and mobile industry is perceived today. Impact Digital Power 100 2020 Digital Leaders list includes top 100 names of game-changing leaders who are at the forefront of change within their organizations through technology and innovation. The 100 names who have made to this prestigious list are and these 100 names we will be unveiling in just a few minutes. Before that, I would like to request all of you to join us in our online conversation by using the hashtag Impact Digital Power 100. You can send out your best wishes, tweet and tag the leaders who are here being rewarded and recognized. Go ahead and send out your love to them using the hashtag Impact Digital Power 100. Digital Leaders list name has names of game-changing leaders who are at the forefront of change within their organization through technology and innovation. So kindly hold your breath. Without taking much of your time, we would like to unveil our list for Impact Digital Power 100 Digital 100 list. Once again, I would like to inform all of you that this list only comprises of the recipients of people who have sent us their nominations. At the same time, there are no rankings here. We will be unveiling the name in alphabetical order. So now let's get started by unveiling the first few names on this list with this audiovisual. Let's take a look. Now next we have on the list Moving on to the next big name. Abhisheet Shah. ICICI Prudential Asset Management Company Limited. Now next we have on the list Akshay Gurnani. Shaban. Moving further, next leader on the list is Akshay Mathur. Tyrone. We're delighted to have Mr. Akshay Mathur here with us online on this virtual platform. Can I request Mr. Mathur to please join us on screen by switching on your mic and camera? We'd love to hear a few words from you. Very warm welcome and our big congratulations to you. Thank you, Khyapi. It's a privilege to be part of the Impact 100 list and I'm thankful for exchange for media, impact and business work. Being part of this list is a validation for all the work that we've been doing here at Tyru and I'm thankful to the team, my colleagues, business partners a lot for this. And congratulations to all the other leaders who are part of this prestigious list. Thank you. Thank you so much and congratulations once again, Mr. Mathur. With that, ladies and gentlemen, we're ready to unveil the next few names on this list. Let's take a look. Another pioneer to add to the glory. We have Amit De Orukh. Standard Trotter Band. Once again, we have our leader Amit De Orukh. Here with us. Can I request Amit to please join us on screen? All right, I guess Mr. De Orukh will join us shortly. Let's move on to unveil the next name on the list. Let's take a look. Now, next we have on the list. Amit Kumar Agawad, nobroker.com. Next leader who has made it to the list is Amit Tripati, IDA Class. Next leader who has made it to the list is Anika Agarwal. If we have Ms. Anika Agarwal here with us online, we'd definitely like to congratulate you and ask you to say a few words for our viewers. All right, moving forward. Max Kumar helped to show us. Now, next we have on the list Ashwin Suresh, Aditi Srivastav. Very warm welcome Aditi and I'm not sure if I know the names right by the faces but welcome to all three of you here and we'd love to hear from you. Firstly, a big congratulations from the whole team of exchange for media. Thank you. Thank you everyone. Can you see us? Yes, we can. Hi everyone. Hi, Anurag, Naval, Kati. Thanks so much for having us on this list. We're meeting you from a small town in Kerala called Elapara and it's beautiful here and it's an honour to be on this list. Hey guys, I'm Ashwin. Thank you for honouring me by putting me on the list. Anurag, Naval, Kati, everyone. It's always a pleasure to be on any felicitation from you guys and I think we hold that really dearly. Thank you. I think Anirudh is online as well. Yes, he is. Anurag, Naval, thank you. It's always good to be on an impact event and any exchange for media event and we're really, really happy to be here and to be honoured. So thanks for holding this in such a difficult time as well. So thank you guys for having us. We appreciate it. Thank you. Thank you to all three of you. We are really delighted to have your presence, even though it's from different places coming together here. Thank you so much and many congratulations. Happy festivities and happy travels to you. Thank you everyone. Thank you guys. Take care. With that ladies and gentlemen, we are moving forward in unveiling the next name on the Impact Digital Power 100 Digital 100 list. Let's take a look. Another pioneer to add to the glory, we have Ashima Kakkar here with us. Can I request you to please join me on screen and say a few words on the occasion? Sure. Thanks, Cathy. I'm Anurudh. So I'm not going to switch on my camera. They're beautiful background of the world. I'm going to switch on my camera. I'm going to switch on my camera. I'm going to switch on my camera. I'm going to switch on my camera. I'm going to switch on my camera. Beautiful background of Gurgaon Delhi Highway. So I'm going to spare you the visual, but thank you so much for this honor and thank you, Nabil. Thank you Anurag. Thank you, Kyati, for hosting this. Thank you so much. Thank you so much and many congratulations to you. Thank you very much. Ladies and gentlemen, with that we move forward in unveiling the next name on the list. Let's take a look. leader who has made it to the list is Ashish Sahni, Pujo Citroën of Reviews Private Limited. We have Mr. Ashish Sahni here with us. So, Sahni, firstly, big congratulations. Welcome to you. Thank you. Thank you, Cathy. Thank you, Naval. And thank you, Anurav. Thank you so much for this great honor and privilege. It's great to be on this platform as always. And what makes it more special is the honor to be placed in such a distinguished crest and the ranks that I'm going through. So, thank you so much and wishing everyone a great 2021. Thank you so much. Thank you once again. Our congratulations and happy festivities to you too, Mr. Sahni. Thank you. With that, ladies and gentlemen, I hope you are ready and already sending out your best wishes and love to all these digital leaders who are transforming the digital ecosystem in India.  Moving forward in unveiling the next few names on the list, let's take a look. Now, next, we have on the list, Mr. moving on to the next big name, moving further, let's leave her on the last is Franklin. We're delighted to have Mr. biology by Denathian also here with us online on this virtual platform. Can I request you to please join me on screen? Very warm welcome and heartiest congratulations to you. Thank you so much, Kathy. And thank you, everyone. I think, in fact, exchange for media, it's a great honor to be on this list. 2020 has been an exceptionally challenging year for all of us, both personally and professionally. And to get recognized for some of the work we've done globally across the firm for this year is indeed a great honor. I have to thank my wonderful team and the agency partners without whom this would not have been possible. And congratulations to all the other fellow winners. I think this is an awesome thing that you guys have done and a great kickstart to 2021. Thank you. Absolutely. So many congratulations once again to you and to your teams. Thank you so much. With that, ladies and gentlemen, moving forward in unveiling the next few names on the list, let's take a look. Another pioneer to add to the glory. We have Janth Nisha. Now next we have on the list, Janth Deep Singh Chawla, TVS Credit Services Limited. Next leader who has made it to the list is Chaitanya Tonic worldwide. So I'd like to give our heartiest congratulations to all the names that have been unveiled till now on this Impact Digital Power 100, Digital 100 list. And I hope all of you have started sending out your best wishes. While we had some of these digital leaders here with us online on the virtual platform, some of them have also sent us their gratitude and happiness through the video messages. So I'd like to showcase the video messages of our leaders here. Can we have Akshay Gurnani of Shabang's video message to be played first, please. And the team at Exchange for Media and Impact Magazine for finding me worthy of being a part of this esteemed list. And as they say, leaders as good as esteemed, I would truly like to thank my team at Shabang for getting me to where I am today. All our partners, all our clients, a big, big thank you. We also have a video message by Arpan Chatterjee from the Printers, Mysore Private Limited. Let's play the video message, please. I'm just a distinguished list. I congratulate all the other members for their exemplary work and contribution. India is in the forefront of digital transformation and innovation. To be a part of this community and that is empowering it has been a very fulfilling experience for me. Also, getting this recognition at the beginning of the new year and a new decade is a great source of inspiration. I thank Team Exchange for Media and Anurag Bhattara for this recognition. Last but not the least, from the names that have been unveiled till now, we also have a video message expressing their happiness for being part of the list. Mr. Atul Higde from Rainmaker Ventures. Let's take a look at his video message. For this honor, I'm delighted to be part of this coveted list. A big shout out to the Exchange for Media Group who have been doing this for years now. A big congratulations to all the other winners who are part of this list. And last but not the least, a big thank you to my friends Anurag and Nawal who are really the driving force behind these industry awards. Thank you so much. Thank you and once again congratulations to all the names that have been unveiled till now. Ladies and gentlemen, once again informing all of you this is not a ranking list. It is being unveiled alphabetically and these are the names that have sent out their nominations to us. So this list is on basis of nominations. Moving forward in unveiling the next few names on the Impact Digital Power 100 Digital 100 list. Let's take a look at the audio visual. Moving on to the next big name. Darshan Asha, Aditya Birla Health Insurance Company Limited. We have Ms. Darshan Asha with us. Requested to please join us on screen and say a few words. Yeah. Hi. Hi. Thanks. Good evening, everybody. Thanks. Thanks, Anurag and the Impact and E4M team. And it really feels, I'm very honored and it really feels great to be on this list today and how I wish we could have done this entire event physically. I know meeting all my friends, I'm so happy for many people that I know and congratulations to all the winners over here. This obviously is for my team and it's a great way to start 2021.  So this is a great way. So thank you very much once again and yeah and to all my fellow colleagues here also. Thank you so much and congratulations. Thank you and many congratulations to you, Ms. Shah and a very happy festivities and a happy new year to you. Thank you. With that, ladies and gentlemen, I hope all of you are ready to know the next name on the list. Let's quickly take a look. Next leader who has made it to the list is Vimant Arun Parik, the better India. And we're delighted to have Mr. Vimant Arun Parik here with us on this online platform. Very warm welcome to you. Many congratulations firstly on behalf of Exchange for Media Group. Thank you so much, Cathy. Thanks E4M, thanks Anurag.  So thank you once again. And really I think if this would have been amazing if we were all able to meet in person because it would have been a real honor to meet 100 digital leaders. This is such an incredible thing that you guys are doing. So thank you so much again. Really very honored to be a part of this. Once again our heartiest congratulations to you. Thank you so much for being here. Thank you. With that moving forward and unveiling the next name, let's quickly take a look at the audio visual. Moving on to the next big name, Dhruvi Joshi, Hivit Rukhs. Now next we have on the list, Vinesh Swani, B.C. Web Brides. Moving further, next leader on the list is Elizabeth Venkatraman, Kotak Mahendra Bhai. Another pioneer to add to the glory, we have Gaurav Senha, Auri India. Now next we have on the list, Gautam V.Takke, every media technology's private limit. We have Mr. Gautam Thakkar here with us. Very warm welcome to you, Mr. Thakkar and big congratulations to you. Thanks, Kathi. We'd love to hear a few words if you'd like to say here. Sure. I just want to quickly thank everybody at Impact, Dr. Bhadra and Naval for making this happen. But largely this recognition belongs to our clients and my team at every media. I don't think this would be possible without any one of them. Thank you. Thank you and congratulations once again. Moving forward to the next name on the list, let's take a look. Next leader who has made it to the list is Gautam Hirani, ITalk Media of Angels. Now next we have on the list, Girish J. Kalera, ICICI Lombard General Insurance Company. We're delighted to have Mr. Girish, Kalera here with us. Requested to please join us on screen and say a few words on this occasion. While Mr. Kalera joins us on screen, I would like to request all of you to move forward and join our online conversation. We are talking about digital power. So let's take the power in our hands and wish all of these digital leaders by using the hashtag impact digital power 100. Mr. Kalera, if you're here, I'd like you to please switch on your mic and camera. Well, technology and connectivity does, you know, evade us at times. So let us move forward in unveiling the next name. If Mr. Kalera joins us back, we will have him speak to us. Let's move on to the next name on the list. Moving further, next leader on the list is Gopakumar Isobar India. Another pioneer to add to the glory we have Gulab Patil Lima. Now, next we have on the list, Gokreet Singh, one digital entertainment. Next leader who has made it to the list is Harshil Karya, Shaban.  Can I request you to please switch on your mic and camera and join us on screen? We'll move on to the next name on the list. And bring Mr. Karya back again in a short while. Let's move forward to unveiling the next name on this list. Now, next we have on the list Kharshika Grawal, Mutut Fincau. Moving on to the next big name, Hiru Teegra, Watkansank. Moving further, next leader on the list is Patil Khalsa, Pivotroops. Another pioneer to add to the glory we have Indrajeet Kosh, Rebell Foods. Now, next we have on the list Isaac John, Discovery. Next leader who has made it to the list is Jahed Ahmad, HDFC back. Moving on to the next big name, Jalad Palashali, high-five to be advertising private limited. Once again, our heartiest congratulations to all the listers whose name have been unveiled till now and I hope you are giving out your love and best wishes and congratulatory messages to them. While some of the digital leaders joined us online, some of them have also sent us their video messages expressing their gratitude and happiness in being part of this list. So I'd like to showcase one of the video messages here, Mr. Gautam Birani of iTalk Media Ventures. Let's play his video first. Thank you, exchange for media for the recognition. Well, coming from out-of-home advertising, which has always been considered data-dark in an offline medium, it feels great to be recognized as a digital leader. At iTalk Media Ventures, we worked very hard to bring both digital and physical worlds together and turn DOH into a truly digital medium. Thank you for appreciating our efforts and thank you for the recognition. Thank you and congratulations. We also have a video message by Gopak Kumar of Isobar India. Can we play the audio visual, please? Good evening, everyone. I'm really humbled and thankful to be part of this illustrious Impact Digital Fund Redlist. I would like to thank the jury, exchange for media team and the Impact team. I would also like to thank my team at Isobar India for their continued support without whom this journey would not be possible. Thank you once again. Thank you so much, Mr. Kumar. We also have a video message by Harshad Agarwal from Muthudfin Corp. So, can we have the video message here? And let me once again urge all of you to go forward and send out your congratulations and love to all of these digital leaders who are transforming the digital ecosystem in India. Can we have the video message of Mr. Harshad Agarwal? Thank you, everyone at Exchange for Media Group and Impact for this recognition. Being one of the top 100 digital marketing leaders of India is a prestigious feat for me and I'm glad that people have acknowledged my small contribution to this industry. I think beginning this year could not be better than this and my gratitude always stays with the brands and companies I have worked so far. Thank you, everyone. Thank you so much, Mr. Agarwal. Moving forward, we're going to showcase the video message of Indrajit Ghosh of Rebell Foods who couldn't join us virtually online but has sent his video message and expressed his happiness. So, can we play the video message of Mr. Indrajit Ghosh please? Thank you so much, Exchange for Media and Impact Magazine for this wonderful honor. In my past three years at Rebell Foods, there have been various moments of success and a feeling of gratitude. This definitely marks one of them, a really prestigious one on that matter and in all these moments of sincere gratitude, there's only one body that I remember the most and that is my team that works relentlessly day and night to make our ideas and our campaigns come to life. So, I accept this award on behalf of my team. Lastly, I would like to thank everybody on this podium for making Rebell Foods what it is today. It's not every day that you get to see so many home-grown food brands become such national sensations and that credit goes to you guys for trusting us, for loving our dishes and our offerings and thank you so much for that. Thank you for making Rebell Foods what it is today and I would exit this call with saying the simple words, please stay hungry for us while we stay destructively foolish for you all. Thank you. Wonderful. So happy to hear these video messages and their happiness on being part of this list. While we move forward in unveiling the next few names on this list, let me once again inform all of you so that there is no confusion that these names are part of this list through nominations. These nominations were sent by our awardees and also there are no ranking in this list. All of them are part of Digital Hundred List. We are unveiling the names alphabetically. So moving forward in unveiling the next few names on this list. Let's take a look. Next leader who has made it to the list is Juhi Chakurvegi, BNB MetLife India Insurance Company Limited. Moving on to the next big name, Kanishka Karpil, Signify Innovations India Private Limited. Now next we have on the list, Karan Gupta, Alchemy Krill. Moving on to the next big name, Koshik Chakraborty, Tata Capital Limited. Moving further, next leader on the list is Lalit Bhagya, Densuitous Network Consult. Another pioneer to add to the glory we have Luhitram Chandra, Swiggy. Now next we have on the list Mahi Krivedi, Flipkart.com. Next leader who has made it to the list is Manik Kindra, Pinky. Delighted to have Mr. Manik Kindra here with us. I request you to please join us on screen and say a few words. Alright, moving forward to the next name on the list. Let's quickly take a look at the audio visual and unveil the name. Now next we have on the list, Manish Kumar, Diji Osmosis, SSK Osmosis. Moving further, next leader on the list is Mehul Gupta, Siddharth Devnani, Jitendra Hirawat. So cheers. Next leader who has made it to the list is Narendra Mahajan, Odean Digital Services, Pranitlimitate. Moving on to the next big name, Neel Pandya, L'Oreal. Moving further, next leader on the list is Piali Dasgupta, Columbia Pacific Communities. Another pioneer to add to the glory, we have Gunam Pralad, Media Moments Inside Private Limited. Now next we have on the list, Pradeep Vaerola, The Hindu Group. Next leader who has made it to the list is Kravati Vasu, Talkwalker. Next leader who has made it to the list is Prashant Puri, Nugleft. That once again I would like to congratulate all the names that have been unveiled till now. Now we have on the list, Prashant Puri, Nugleft. Next leader who has made it to the list is Prashant Shijali, Logic Serve Digital. Moving on to the next big name, Prashant Puri, Nugleft. That once again I would like to congratulate all the names that have been unveiled till now. Many congratulations to you from the whole team of Exchange for Media Group and to all those who are watching us as viewers, team members of these leaders or anybody who's part of this event right now, go ahead and send out your best wishes. Your congratulatory messages send out some love to all these digital leaders with the hashtag impact digital power 100 with love for you to join the online conversation. Now while we move forward we would like to showcase the video messages of some of these leaders who've sent us their messages of gratitude, of happiness, of being part of this list. Let's quickly take a look first at Juhi Chaturvedi, PNB MetLife India Insurance Company Limited. Her video message please. Hi everyone. Very excited, elated to be a part of this list. My heartfelt gratitude to Exchange for Media Team, my mentors and my amazing team members over the years. Digital is definitely here to stay and I'm so looking forward to the fun times, the challenges we're going to face while developing and experiencing the evolving ecosystems around us. So thank you once again and congratulations to all of the winners. Let's have a rocking evening ahead. Thank you so much. Yes, I hope that all those names that have been unveiled have started celebrating and all those who are awaiting the names will be celebrating this evening later. Moving forward in a showcasing the video message of Maheep Duwebe of Flipkart.com who's expressed their happiness on being part of this list. Let's quickly take a look at the video. Hi guys, good evening. My name is Maheep and I manage mobile acquisition as well as SEO growth for Flipkart. Really happy to be in top 100 list for Impact 100. Would like to thank Impact and E4M for nominating me in the category. Have a great evening ahead. Thank you so much. With that moving forward and showcasing the video message by Narendra Mahajan, ODN Digital Services Private Limited. Can we have the video please? Hi everyone, thanks a lot for considering us for this. A great, great thanks to everyone at ODN who stood out for the common cause during these tough times and we all came together to create something which was never seen at ODN as well. It is a true validation of all our efforts and our strong belief to offer great service to all our clients. Thank you so much. Thank you and congratulations. Moving forward, we'd like to showcase the video message of Neil Pandia of L'Oreal. Can we have the video message please? Thank you everyone. It's a great honor and privilege to be part of India's most influencing digital personality under Impact Digital Power 100. Firstly, congratulations to everyone who has been recognized today and your entire team who has made this possible. Thank you exchange for media and Dr. Narendra Bhattra for considering me today. And lastly, I'm taking this on behalf of entire L'Oreal India team without their passion and support. This wouldn't have been possible. Thank you very much. As said, moving forward, we're going to showcase the video message of one of the other digital hundred leaders, Piyali Das Gupta, Columbia Pacific communities. Piyali Das Gupta, can we have her video message please? I'm very elated to be on the Power 100 list and my gratitude to Dr. Anurag Bhattra and Nawala Hoja. Digital is a medium that is enabling customers today to make purchase decision and close the loop, even in very, very high ticket price categories such as real estate. And I think that was something that was unheard of even a couple of years ago. So that just goes on to prove the power of digital. So it's definitely the future and also the present at Columbia Pacific communities. We've had a digital first approach from day one, even before COVID hit. And we truly deeply believe in the power of digital and the kind of transformation that it allows you to do as far as business is concerned. So here's to great work in digital and thank you again. Thank you so much. We also have another video message of one of the leaders, Mr. Pradeep Gairola, the Hindu group. Can we have his video message please? Thanks Anurag and Impact for featuring me in this list. I accept this recognition on behalf of my colleagues. I'm grateful to the Hindu group for giving me an opportunity to serve this institution and making me part of its journey to transition from a newspaper company to a digital news company. World over news industry is working towards finding sources of revenue in addition to advertising to build a viable business model. In India, the Hindu group is leading the initiative to build reader revenue. We have taken some small but firm steps in this direction which has given us hope and has prepared for the long road ahead. Thanks once again. Thank you so much. With that moving forward, I would like to showcase the video message of Prajakta Rathay of Sugar Cosmetics to please showcase her video message here. Thank you so much Exchange for Media for letting me participate, first of all letting me participate and then for including me in this digital leader's Impact 100 list. I'm really glad and happy and I'm very excited to share this news with everyone around and congratulations to all the ones who have come in this list. Thank you so much Exchange for Media. Thanks. Bye. Thank you so much and many congratulations and the last video message of the digital leader here, Prasad Srijade of Logic Serve Digital. We'd like to showcase his video message and then unveil the next few names on the list. Thank you Exchange for Media for the recognition. I'm honored and humbled. It feels awesome and exciting to be on the list of top 100 digital leaders. It's a lot of responsibility to me and my team to give the best of what we have to help shape digital in this country. I'm happy to accept the recognition on behalf of my team members, since they are the ones who have made me what I am. Thanks Men's and Fraternity to show this love. Looking forward to keep contributing. Thanks again. With that ladies and gentlemen, the wait is over moving forward in unveiling the next few names on the Impact Digital Power 100, Digital 100 list. Let's take a look at the audio visual and find out who are these names. Now, next we have on the list, Kratik Gupta and Suvid Bajaj. If we have Mr. Pradeep Gupta and Suvid Bajaj here with us, we'd like you to please switch on your camera and mic and join us on screen. Moving forward in unveiling the next name on the list. Let's take a look. Moving on to the next big name, Kratik Singla, forward. Moving further, next leader on the list is Kreeti Nayar, Universal Music Group. Another pioneer to add to the glory, we have Raghav Singhal, phone pair. Now, next we have on the list, Rahul Chopra, clicks capital. I have Mr. Chopra here. Firstly, our big congratulations to you and we'd love to hear a few words. Thank you so much, Khyati. And thank you, Dr. and Ragh, Mr. Naval. And I'm really honored to be part of this top 100 list. And I'm really thankful to all my friends, Michael Lee, my team members, and of course, the fraternity for honoring with this sort of premium recognition. Thank you so much. Thank you so much. And once again, our heartiest congratulations to you, Mr. Chopra. Thank you. With that, ladies and gentlemen, we're moving forward in unveiling the next name on this coveted list. Let's take a look. Moving on to the next big name, Dr. Raj Pathyar. We do have Dr. Raj Pathyar here with us. We'd love to hear a few words. Dr. Raj, and many congratulations to you. Yes, we can hear you. Yeah, it's a pleasure to be into the list. A bit surprising, but that gives us the responsibility to basically work hard, inspire others, and obviously take the startup that I started to the next level and obviously be consistent into this list because this list is basically the most, I mean, it's a very inspiring list and obviously I'm reprivileged to be part of it. We once again congratulate you, Dr. Pathyar. Thank you so much for being here. Thank you so much. Moving forward in unveiling the next few names on this coveted list. Let's quickly take a look at the audio visual. Next leader who has made it to the list is Rajiv Malik, Mahindra and Mahindra Limited, Truck and Bus Division. Now, next we have on the list, Rakesh Deshmukh, Indus Awares. Moving further, next leader on the list is Rishi Kiani, Kamping. Another pioneer to add to the glory, we have Rishi Kallula Singh, Keros S.T.X. Global Corporation. Now, next we have on the list Rohan Mehta, Kinect. Next leader who has made it to the list is Rohit Chhattar, Sea Entertainment of the Crisis Limited. Now, next we have on the list Rohit Jain, Lionsgate. Moving on to the next big name, Rupak Saluja, the 120 Media Collective. Moving further, next leader on the list is Rubina Singh, I Prospect Inder. Another pioneer to add to the glory, we have Sachin Vashisht, MesaBazaar.com. Now, next we have on the list, Sagar Babbar, ComSense Technologies Private Limited. Moving on to the next big name, Sameer Nair, Applauds Entertainment Limited. Next leader who has made it to the list is Sameer Akhtar Athal. Next leader who has made it to the list is Satyajit Pradhan, Visidad Nets. We're delighted to have Mr. Satyajit Pradhan here with us online right now. Can we have Mr. Pradhan to join us on screen please? Very warm welcome and a big congratulations to you. Thank you, Khyatid. Thank you, Dr. Anira. Thank you, Nawal. I'm really honored to be a part of this list. Thank you, Rishali, my partner and the entire team at Visidad. We could not have been possible without your guys' outstanding support and yeah, I mean, have a great evening. Thank you. Thank you so much, Mr. Pradhan. Congratulations to you and the team there. Thank you. With that, ladies and gentlemen, we've come to the end of this third set of this list, but don't go anywhere because more names are to be revealed. Right now, I'm going to showcase the video messages of some of the digital leaders who couldn't be here online virtually with us, but have sent out their happiness through this video message. So can we have the first video message of Preeti Nayar of Universal Music Group to be showcased here, please? Good evening. I'm thrilled and honored to be a part of this list and I would like to thank Exchange for Media, Impact, Dr. Batra and the entire team for this. And I also want to thank everybody who made me shine the whole year, who knew that 2020 is going to redefine digital innovation for all of us. Again, my best wishes and thank you. Thank you so much. With that, ladies and gentlemen, another video message by one of our digital leader, Rishi Kiani of Ant Farm. So can we have his video message, please? Would like to thank Pitch, Impact and Exchange for Media for this recognition. It's always great to be amongst peers that you actually admire and I think for a lot of us, 2020 was the year when technology was the force multiplier and really helped us get through a tough year. We saw a lot of innovation come out of India and I think with 2021, we're far more prepared for what's coming up. So future looks bright. Yes, future does look bright with such digital leaders taking the lead. Moving forward, we're going to showcase the video message of Rohit Chatur of Zee Entertainment Enterprises Limited. Can we have his video message, please? While the video message gets played here, I would like to once again urge all of you to join in the online conversation by using the hashtag impact digital power 100 and wish them best of luck, wish them congratulations and don't forget to send out love on all social media platforms. Moving forward, I would like to showcase the video of Rohit Chatur Zee Entertainment Enterprises Limited. Team, can we have the video playing, please? Well, technical difficulty moving forward, we're going to showcase the video message of Sagar Babbar of ComSense Technologies Private Limited. Can we have the video of Sagar, please? Apologies for that. Moving forward, we'd like to showcase the video message of Sameer Akhtar of AFL. Can we have Sameer's message, please? I'm well then happy to receive this recognition. A big thanks to the GV and the team at Exchange for Media. I received this recognition on behalf of my mentors and colleagues who have also played critical roles in shaping up the digital ecosystem of what it is today. This recognition is also a responsibility for us to further collaborate and continue the disruption. Once again, thank you. It's an honor. Thank you so much. With that, ladies and gentlemen, we are moving forward and unveiling the rest last 20 names who is part of the Impact Digital Power 100 Digital 100 list. I hope all of you are ready and excited for this as we are. Moving forward in unveiling the next few names. Next leader who has made it to the list is Shaili Chopra. She the people not TV. Now, next we have the list. Shashi Shekhar Mukherjee. Ricket Menkissan. If we have Mr. Mukherjee here with us online on this virtual platform, we'd love to hear a few words from him. Mr. Shashi Shekhar Mukherjee, if you're here, please request you to switch on the video and cam mic and join us on screen. All right, moving forward in unveiling the next name while Mr. Mukherjee joins us, let's take a look at the next name on the list. Moving on to the next big name. Next leader who has made it to the list is Moving further, next leader on the list is P.N.G. Helge. To add to the glory, we have Siddhartha Roy. Mangalma Mr. Vidya, Entertainment Private Limitation. Now, next we have on the list Next leader who has made it to the list Moving further, next leader on the list is K.Naya Patanaya, Mr. Baal Kru. Another pioneer to add to the glory, we have Karanjit Kaur, Tata Consumer Products. Who has made it to the list is Vanamo Marketing Private Limitation. Now, next we have on the list Hi Avatars Digital, this ad optimizer Private Limitation. Moving on to the next big name. Moving further, next leader on the list is Next we have on the list Moving on to the next big name Vishwas Anand, Infosets. Next leader who has made it to the list is Moving on to the next big name Yogesh Manik Apte, Liberty General Insurance Limited. Do we have Mr. Yogesh Manik Apte here with us? We'd like to hear a few words. Ladies and gentlemen, we're moving forward and showcasing video messages of the digital leaders who couldn't be here online with us and have sent their happiness through Next leader who has made it to the list is If we have Mr. Zubin Kuchar here with us, would love for you to please join us online on screen and say a few words. All right, with Zubin we come to the end of the list as we did this alphabetically. This was the last name on our list, but ladies and gentlemen don't go anywhere because we'd like to showcase the video messages of these digital leaders who express their gratitude and happiness for being part of this coveted list. Starting with I would like to showcase the video message of Shibu Sivanandan of Pivach Roots. Can we have his video please? I'm really honored to be on the list of IMPANIS digital power 100. Thank you so much IMPANIS for the recognition and congratulations to all the winners as well. Congratulations. I'm delighted to announce that we have Mr. Yogesh Manik Apte of Liberty General Insurance Limited here online with us. So we'd like for you to please join us on screen and say a few words. Very warm welcome. Many congratulations. Hi, I'm Pritibha. Yes. Hi, good evening. I would like to thank you on Raghav Matra and XM4 Media. This recognition is a lot for entire liberty and agency partner as well. And congratulations to all the winners. It's a truly privilege to be on this list. Thank you. Thank you so much and many congratulations once again to you. Thank you. With that ladies and gentlemen moving forward and showcasing the video message of Shraddha Agarwal of Grape's Digital who has expressed her happiness on being part of this list. Let's take a look. Here I would like to start by saying thank you to the entire E4M impact group, Dr. Bhattra and the entire team for arranging this platform year on year. This continues to motivate us and keep looking forward to do some good work, irrespective of the fact whether we are sitting at home or not. I'm really obliged to be a part of this esteemed list of Impact Digital Power 100. It actually makes me feel like I'm getting a debutant award.  Now here I am getting one. So it's a great feeling. And last but not the least, I would also like to thank my entire clientele and my team who made me look good and got me on the list. So thank you. Thank you so much and many congratulations once again. We love such honest and amazing messages coming from our leaders. Moving forward in showcasing another leader's message, Tanaya Pachnayak of Sambath Group, Eastern Media Limited. Can we have her video please? Group Digital with more than 20 platforms under it is Zorisa's largest and number one new media vertical. I feel proud and privileged to be working with some really energetic and vibrant teams. Digital vernacular media is going to be the next big thing and we at Sambath Group Orissa's number one media house are looking forward and are prepared to change with change to provide optimum content and advertising solutions for both our new consumers and brands. Moving forward in showcasing the next video message of our leader, Taranjit Kaur of Tata Consumer Products. Can we have her video please? Thank you exchange for media for giving me this honor. I'm truly humbled and thankful to receive this award on behalf of my teams, agency partners and my mentors. I think pandemic gave us an opportunity to think of digital in a very different manner and that's what we did with Jagore and HTS campaign which brought in real change in people's lives and business results. I'm looking forward to a very exciting 2021 with the boom of technology, digital and e-com. Thank you so much. Thank you so much. We also have another leader which is Taran Shubhani of Vanamo Marketing Private Limited who has sent us his video message. Can we please showcase the video message here? Thank you everyone at exchange for media. Thank you as team members of the jury. It is truly an honor to make it to this list. I'd like to express my gratitude to my passionate team at Singlin to face and to all the retail brands across India and Southeast Asia who took the leap of faith with us and benefited as without their support this wouldn't be possible. Thank you once again. Stay safe. Wishing everyone a successful 2021. Thank you so much. With that we're moving forward and showcasing another digital leader's video message which is Uma Shankar Bharatwaj of iAvachar's Digital BizAd Optimizer Private Limited. Can we have Uma's message please? Hi everyone. Thank you very much.  Impact digital power 100 digital leaders. Congratulations everyone who who are the part of this list and thank you very much Mr. Bhattra exchange for media team, my agency, my clients. Thank you very much and of course iAvachar's team who are working hard to achieve the goals. Thank you. Thank you very much. With that moving forward and showcasing the next video message of our digital leader Vishal Rupani of a Tripper Wi-Fi. Can we have Vishal's message please? Thank you exchange for media and the jury for selecting me on the 2020 Impact Digital Power 100 digital leaders list. I feel honored and humbled to receive this recognition. This is an amazing start to the year. Congratulations to all the other amazing winners who are also on this digital leaders list. Thank you so much. Moving forward is showcasing video message of Vishwas Anand of Infosys who sent his happiness through this message. Moving forward let's play the video. I'm extremely honored to feature on the Impact Digital Power 100 list of top digital leaders for 2020. I'd like to thank the exchange for media team and the stellar jury for really putting this together and recognizing me among formidable personalities that have helped shape the digital ecosystem in India. I'd also like to thank Vishnari is like Mr. Nandan Nilikani for his brainchild Infosys Knowledge Institute, the research and thought leadership arm of Infosys and the opportunity to really contribute to thought leadership marketing in early 2019 when I joined the team as India's first external member having been passionate about thought leadership marketing from the early days.  So thank you once again. Thank you. We'd also like to quickly showcase the video message of Ritika Daouda of ID8 Labs who sent her gratitude and happiness through this video. Can we have the video please? And action. I really appreciate the recognition on Impact Digital top 100 list. Thank you exchange for media and impact. Moving forward we'd also like to showcase the video message of Mr. Rohit Chadda from Zee Entertainment Enterprises Limited. Can we have his video message please? Thank you for this honor. I'd like to thank Impact Magazine and exchange for media for this honorable mention. But most of all I'd also like to thank my team because of their support we've reached where we are today. It was a very difficult year. We all know that but we've come out on top as a business. Zee Digital is the second largest digital media group in the country today and I'd like to thank each and every member of my team for their hard work and support because of which we are where we are today. So yeah thank you. Thank you so much everyone and thanks again for this honor. Thank you. Thank you. Ladies and gentlemen with that we come to the end of Impact Digital power 100 Digital 100 list and also end of these four lists that we have been unveiling each day from the 12th of January till today. Moving forward I'd like to once again congratulate give our heartiest congratulations to all the leaders who've been part of these lists and I urge all of you to also give out your best wishes and congratulatory messages to them because these are the leaders who are paving the path for all of us in this new digital India. Do celebrate on social media using the hashtag impact digital power 100. We'd love to hear from all of you on this online conversation. With that I hope all of these leaders, their teams and everybody here will be rejoicing and celebrating over the weekend. Have a really happy weekend. Stay safe everybody. Stay healthy. This is Khyati Kavya who's signing off.


On this episode of the anxious truth, we're going to get really nerdy and talk about some technical concepts and recovery. Now you guys know that I dig this stuff and I think it's really going to help you, so let's get cooking. Hello everybody, welcome back to the anxious truth. This is podcast episode number one hundred ninety three one nine three recorded late January of twenty twenty two. If you are new to the podcast or the YouTube channel, this is the first time you hear. I am Drulene Salada creator and host of the anxious truth. This is the podcast where we talk about all things anxiety and anxiety recovery. So if you're having a problem with things like panic attacks, panic disorder, agoraphobia, monophobia, OCD, social anxiety, this is the place for you. I'm really happy that you're here. And if you're a returning listener or viewer, of course, I'm happy that you're here. Thank you for your continued attention and support. I appreciate it. So today we're going to talk about a really interesting concept. And this is the idea that when we try to learn how to pay attention and focus as part of the recovery process, focus on something other than the fear and our sensations and our thoughts, we can be helped in that effort by understanding that thinking and feeling is not the only event happening in any given time. So this is a really cool concept that comes right out of acceptance and commitment therapy, which is a thing that I'm learning about that I'm really, really digging. But before we get into that, I want to remind you of something. The anxious truth is more than just this podcast in this podcast episode. There's seven years worth of podcast episodes. You can check them all out. I've written three really good books on anxiety and anxiety recovery that you can find on my website at the anxious truth.com. There's a ton of free information on my social media. So if you're not following me on social, go do that. You can find me at the anxious truth.com slash links. We'll have all the links to all of my stuff. And the last thing I remind you of is that every weekday morning, I publish a little email newsletter called the anxious morning, which is a little three to 500 word anxiety recovery lesson that you can read at your leisure. There's also a podcast that goes with it. You can listen to it if you like that better outside of the doom scroll of social media. And I dig producing them and everybody that reads them and listens loves them. So go to the anxious morning.com. If you're not subscribed, it's 100% free pop in your email address and you will get them every weekday morning. However way you choose to follow me or support my work, whether you buy my book, subscribe, whatever, it doesn't matter. I appreciate you. Thank you very much. So let's get into today's topic. You hear me talk all the time. If you follow the podcast, you follow me on social media. You hear me talk all the time about the idea that part of the recovery process is learning how to change your reaction and your relation to anxiety and fear. And part of that is learning where to put your attention, your anxiety and fear, anxious thoughts, sensations, symptoms, all of those things will beg for your attention and demand it. Pay attention to me. Talk to me. Let's do two hours of what if thinking for fun. That is what it wants you to do. And part of the process of building a new reaction to and relationship with anxiety is to learn how to not do that. Part of changing your reaction is to put your focus somewhere else, to pay attention somewhere else. And we talk about this all the time. I talk about meditation as the act of learning how to pay attention and train your focus. We talk about mindfulness as the act of just paying attention. So it's the thing we talk about all the time. But I do understand if you're listening right now and you heard me say these things over and over and you think, but this is so scary and these thoughts are so powerful and the sensations are so disturbing that there is no way how on God's green earth am I supposed to pay attention to something else? And I hear that all the time and I understand that. I really do. That's legit because I do understand how powerful those thoughts and those sensations are. They will make you feel like they are the most important thing and that they are worthy of all of your attention all the time. But just in that phrase, worthy of all your attention, there's a hint in what we're going to be talking about today. So I understand that that might be one of your objections. Like I get it. I have to learn to pay attention to other things and focus outward. You hear me say all the time, refocus outward, refocus outward, or focus on your breath instead of the inner dialogue. Focus on a point. Pay attention intentionally somewhere else. You hear me say that all the time. And if that seems impossible, today's topic might help you because it puts a little different wrapper around it. So in acceptance and commitment therapy, without getting too geeky and nerdy about it, there is a concept called self as context, which essentially tries to help us understand that while we may think in an anxious state, and this is the self-centered nature of anxiety, you are not selfish or self-centered in any way, but a disorder of anxiety is totally selfish and self-centered. It will decide for you and it will demand that you treat everything that's going on inside you how you feel, what you think, what you're feeling, what you're thinking, and what you're thinking about what you're feeling are the most important things in the universe all the time. And that means that you exclude everything else. So you exist in a vacuum in that state. Only how you feel matters to you. Only your thoughts matter.  And that's an error because really and truly, the idea of self as context and acceptance commitment therapy teaches us that we have to try to expand our awareness beyond just ourselves. Our self as being what we think and what we feel is not really correct because me in this room right now, even though I'm the only one in the room, in this context right now, I'm the only one here, but me and what I am thinking and feeling is actually not the only thing in this context, in this situation. I'm in a situation. I'm in a room with a light on. There's a fan over there. There's a window. There's a tree that's blowing in the wind. There's plants. There's actually squirrel just ran by on my fence. That's pretty funny. My dog copper is in the next room. I could hear him walking around. So I am not the only thing in this context. There are other things around me. I'm in a situation and in a context. I exist as part of a context. And the things that are going on inside my body. Now right now I'm not in an anxious or panic state. So I'm not really too concerned with going on inside my body. But if I was having a swing and panic attack right now, even the things that were happening inside my body and inside my mind, the scary thoughts and all the scary sensations would be very powerful and attention grabbing events. They are internal events that are happening inside me. But I would have to look around and say, well, wait, there are other events that squirrel is out there living his life. The tree is blowing in the wind. The wind is blowing. The light is on. The fan is spinning. So this is not, it's going to sound a little bit like some of that grounding stuff. Find three blue things. Find four things you can smell. Find three things you can touch. It's going to sound like that, but it's not really that. The object of the game here is to say, okay, I am treating me and all the events happening inside me as the only thing and the only events in the universe. But that's not true. There's fallacy number one. I can expand my awareness and say, okay, even though what's happening inside me feels really strong and powerful and important right now. It is truly not the only thing. No matter how important I am judging it to be, there are other things happening and I can expand my awareness to that so that I understand, okay, there's some really strong thoughts and sensations happening right now, but there are also other things happening around me. I do not exist in a vacuum, nor does my anxiety. That's number one. Number two, I could think of this when I say, okay, well, I exist in the context. Now I have to also understand that all of the internal events that are happening, the sensations and the thoughts that come along with the sensations, or maybe it's chicken and egg. You don't know if it's thoughts or sensations first, whichever way the internal events that are happening inside me, even though they feel so dangerous and they feel so powerful and they feel like I should pay attention to them. They are very strong, but they have continually proven to be wrong. So number one, I'm not the only thing happening and I'm not the only set of events happening. There are other events happening outside of me and the thoughts may be powerful and the sensations may be powerful, but powerful doesn't always mean exclusive. Like they're the only things. So now I begin to interpret them a little bit differently. Other things are happening here too, not just my shaky legs or whatever might be going on. And the third thing would be that, okay, if I have to start to learn, have to pay attention more productively, why do I keep saying like all of my attention?  I'm going to pretend it doesn't exist. I'm going to use all of my attention allotment here. You'd be making a mistake. And I made that mistake too. It's easy to think there's no way I could focus outwardly. There's no way because all of my attention is going to go here, but you don't have. It's not all of your attention. It's not a resource. Attention is actually an act, paying attention. Let's think of attention and paying attention as a verb. It's an action. It's not a resource. Attention is not a noun. It's not a thing. Paying attention is a behavior. It's an act. So let me illustrate. I'll use the example of going to say to a concert. Let's talk about that.  There's a guitarist and a bass player and a keyboard player and a drummer. And there might be dancers and there's a light show and there might be pyrotechnics.  So in the context of that, you also exist at the concert. You are part of that context and what you are thinking and feeling as you are in that context also are the internal events that are happening, internal events. But you are actually shifting your attention. You are verbing. You are behaving. You are acting continuously in that context. I'm watching the singer. I'm listening to the lyrics. I'm in the drummer. He's got a good groove going. Now I'm going to watch the bassist. Now I'm going to check out the dancers. Now I'm looking at the video screens. Now I'm checking out all the people dancing around me. See how that works? Your attention is not being spread thin like butter. It's actually just an act. You are acting to pay attention to multiple events that are happening in that context and your attention may shift. Boom, boom, boom. It's shifting, it's shifting. The singer, the bassist, the dancers, the video screens to your friend next to you. Same thing happens in the situation where you're in a high anxiety state or even a panic state. Same exact thing. You will be fooled into thinking, no, a panic attack is not like a concert. Correct. A panic attack is not a concert. Those are two different places. You're 100% correct. But I'm not talking about evaluating what's happening in a panic attack or at a concert and comparing them. I am talking about the hard cold fact that your panic and the thoughts that come with it sitting in your living room or in the supermarket is an event in your living room or at the supermarket just like sitting in your seat or standing in the aisle at a concert is an event that is happening among many events at this concert. I'm not judging or evaluating, notice. I'm just pointing out a fact that no matter what you're thinking and feeling, it does not exist in a vacuum. And if I can stop for a second and say, let me expand my awareness outside of me and realize that, oh wait, other things are happening here. And if I have the choice to pay attention, verb, not dole out attention now while I'm at a concert, well, I can also practice doing that here. Based on the premise that I am safe even though I am uncomfortable and afraid that my thoughts and feelings are strong but wrong and that there are other things that I can possibly pay attention to. Are they the most interesting things in the universe? Well, you could probably say that at a concert that's a whole lot more interesting than the squirrel in my backyard. Sure, I wouldn't argue that. But we're not evaluating that. We're not evaluating, we're not judging it based on that. We're just saying that, oh wait, other things are happening here besides just me. And attention is a thing I can do, not a thing that I have to spread on a piece of bread and I don't have enough of it to cover the whole bread. So what else can I pay attention to? Now, in that context, you will pay attention to the squirrel. I will pay attention to the light. I will pay attention to this recording. Maybe you will pay attention to the email that you're writing or the conversation that you're having with your friend.  There are other events happening in that context that you can choose to behave, pay attention, verb toward, as opposed to always pouring all of your limited resource of attention inside you. See the difference? See the difference? I'm not saying this is easy, but this shift, geeky, nerdy, technical and esoteric as it may be, can really make a difference. And as I'm reading about all the stuff as part of this journey that I'm on, I start to realize, oh, wait a minute, that was a shift that I made. I didn't know that I was doing that in my recovery. I didn't know that. But in my practice, I literally was beginning to just say, well, I'm going to have to engage in the world then. So you heard me write and speak things like, I guess I'm going to have to be anxious while I make my lunch, which is a thing that I literally said to myself. I had no idea that I was using the concept of self as context. I had no clue because I didn't know what that was in 2008. But I know what it is now. And now that I'm starting to know that, I can actually use that to help explain. So if you feel like, no, it's just, it's impossible for me to move my attention into anything but this. I want you to consider what you do at a concert. Not the last time you've been at a concert, a sporting event, a party. It doesn't matter. Pick any context where you can say, oh, yes, he's correct. I have actually paid attention to multiple things that were happening in this context. You've done this before. You've done it before. You just didn't know you were doing it. And now you can actually do it while you're in an anxious state. If we go based on the premise that thoughts and sensations are strong, but wrong, you can be afraid and safe at the same time. You know all these principles, right? If you've listened to me and you've heard all these things. So I'm going to try and I don't want to get, if I keep going, we're going to go here for an hour because this is, I could try and explain it a hundred different ways. This is a little bit, this is very nuanced, right? But the object of the game here, start from the premise that the thoughts and sensations that you are experiencing are events. They're internal events, but that they are not the only events because you and your thoughts and sensations exist in a situation, in a context where there are other things and other events happening outside of you. There are external events. And it is possible to pay attention to those. Not only to those. So let me address what's going to, I know what's going to come up here. Start from that premise. Okay. I can expand my awareness outside of myself and I can remember that attention is a verb here. Paying attention is a verb. It's not a limited resource. So I know I'm safe. I don't have to do scary things intentionally to things that don't feel right to do, but I know I'm going to be okay because I know I'm safe rationally. Okay. So now let me expand my awareness to the entire context that I'm in and let me make some choices that say, what else can I pay attention to? What else can I pay attention to? Because you will pay attention to the sandwich you're making and then you will pay attention to your racing heart and then you will pay attention to the email that you're typing and then you will pay attention to the thought that you might go insane. Then you will pay attention to the squirrel in the backyard like I got out there. He's actually having a good time right now. You may pay attention to the squirrel in the backyard and then you will pay attention again to the feeling that you can't breathe. So your attention will, will rotate around and that's okay. As you practice, you will get better at returning your attention to other events outside of yourself in the context. In the beginning, you'll snap back internally again and again and again and again. But my friend Kimberly Quinlan said something on an Instagram live yesterday that really was a light bulb moment for me. And she said, what you don't understand is that the win is how often you can bring your attention back to those external events. She wasn't talking about internal versus internal events. A little different discussion, but she's a hundred percent right. So when you start to look at this and say, oh, I'm going to try this. I'm going to try this. I'm going to try to behave, verb my attention out there, find other events and things in this context that I can pay attention to and do that. You will always snap back to what's going on inside of you. That's okay. The win is like, oops, I got to pay attention out here again. Let me pick a thing out there, out there, out there. And this is the difference between trying to ignore it.  You will continually feel the sensations. You will hear the thoughts.  No, no, I have a lot of attention. I can I can choose where to behave to put my attention. And I can just keep going back outside. I can just keep going back outside from this internal to the external events. Okay, that could be really tiring. Sure was for me, but this is a way that you can look at the fact that you don't have to pay attention all the time to what's going on inside of you. This is the mistake of making it always the most critical important thing in the room. So if you start from the premise that like, that's a mistake. I can't keep treating it like it's the most important thing in the world. Even though it feels like it is, experience tells me that it's not. And when I keep treating it like the most important thing and worthy of all of my attention all the time, I'm stuck. So how can I pay attention out? Outwards doesn't feel right like this. Try it like this. What else is going on? What else can I engage with? How can I use my attention as a behavior or an action? And how can I rotate it in and out, in and out, in and out, in and out. And the more you practice that, the better you get at leaving your attention outside and external events, you will get better at it. But it's OK if it circles back inside. That's OK. It's pretty normal just like at the concert. You watch a lot of different things.  That's what makes a great band. So in the context of a concert, your attention might come to keep coming back to the singer. The front man, the front woman of that band, the leader of that band is going to keep getting your attention just like your racing heart will keep getting your attention. But you can also say, oh, what else can I pay attention? Let me get the dancers for a minute. You're not making those decisions necessarily consciously. They just sort of happen automatically and casually. And in this situation, you'll have to make those decisions constantly consciously, which feels weird and awkward, but you'll get used to it. So that is the idea of a really kind of watered down trying to make a layman's description of the idea of self as context. Instead of I am what I think I am what I feel and I am the only thing that matters. No, no, no, I am part of a larger context and I can expand my awareness outside of me, in which case I just become part of this this situation. I'm not the most important thing in the situation and I can choose what it will be most important by what I choose to put my attention on where I choose to put my attention, you know, more often than not. And that's the way that's going to work. All right, so think about that a little bit. This might be as esoteric and nuanced and subtle as it is and a little bit geeky and nerdy, this may help you put this in a different framework where you feel like, yeah, whatever, man, there's no way I'm going to pay attention to anything except this, the thought that I'm going to go insane. Yeah, you can try framing it like this and try this exercise like that. You might find that it helps. I'm really open to suggestions on this. So if you're watching, if you see this post on, if you're watching on YouTube, please, by all means, go ahead and comment. I will do my best to key on on these or on Facebook or on Instagram. Wherever you're seeing this, if you want to ask a question and talk about this, we should because this is a cool concept. I think it's going to help, but it's definitely one that probably needs a lot of explanation talking about. We'll probably go back to this. Sure, we'll talk about it later in other in other areas. Maybe other podcast episodes, definitely on social media for sure. So I'm losing my voice a little bit. So I'm sorry for the little bit raspy today, more than usual. So thanks for hanging in there with me. OK, folks, let's wrap this up. 20 minutes is more than enough on this crazy topic. I appreciate you guys coming by.  I have to go by Ben Drake. You can find Ben and his music at Ben Drake music.com. Thank you, Ben, for letting me use it. If you're watching the podcast on YouTube, like and subscribe. Leave a comment. Helps a lot. If you're listening to the podcast on Spotify or iTunes or some place that lets you rate the podcast and leave a five star rating and write a little review because it helps other people find the podcast. That's why I do this to help as many as I can. We will be back next week with another episode. I don't know what we're going to talk about, but we will be here in the meanwhile. Thank you for your attention today. I hope this has been helpful and remember this is the way.