On the lovely Friday raining here in New York has everybody doing good to see you Mike good to see you everyone Brad Samuel Everybody good to see everyone good. Good. Good. Good. Everyone excited. Let me tell you what? Carvana Marry yesterday.  We are killing on a swing trade They went to eight dollars. I think I think everyone should be up at least about a hundred percent on Carvana, you know what? I think we had a little bit of a trickle down what happened with that bathroom beyond big big short I mean for some of you don't know what the stock is but this stock was four hundred dollars About a year and a half ago and it's been making a big little comeback So I know we're doing pretty good on that swing trade But even on the day trade look at this thing beautiful run up on the day trade yesterday Just literally just non-stop just going up bigger and bigger and bigger So everything looked pretty cool regarding about run-ups and then You know, obviously People still talking about bed bath and beyond. You know what? It it's going up pretty decently.  Also, that was doing pretty well I'll be a little careful of that too, but we had a couple of really really nice stocks I'm looking forward to talking about a few of them But let's do some shopping. Let's talk about some stocks. Let's see what let's see what happened yesterday And then we'll go through the watch list. Listen. It's Friday, we all know Friday's not the greatest day you could see on my watch list a lot of bleeding going on right there A lot of reds, you know, not not that many stocks out there to watch But there are a couple of good ones. I know a lot of us were looking at Jasper this morning We had a really nice run in Jasper another typical Program trading right at 8 a.m. Made a big move. You could see it right there How it's just basically ran from 160 all the way up to about 230 236 Another stock that you guys we traded not too long ago a couple about a couple of About a week or two weeks ago, but we'll go Jasper's on the watch list Jasper's on the watch list. It's the third biggest percentage gainer. It's up 33 You know we're gonna keep an eye on that too but um But let's go talk about what happened yesterday. So a couple of good stocks did really really well yesterday Mara Not only was it a great day trade, but it was a good swing trade now remember This is I know a lot of you here are Are doing our swing trade here students here youtube members facebook members you're more than Twitter remember you're all more welcome to join us whenever you want But uh in class, you know to be a very good swing trader You have to learn how to day trade first To be a very good options trader You have to learn how to swing trade. So if you're doing if you go So basically if you're options trading you're making things 10 times harder If you're swing trading you're making it five times harder You know it all starts from day trading and a lot of these stocks that we found Were because we day traded them and you're like You know what that a really bad stock maybe I think this could be a good swing trade after seeing what's happened consistently With the stock and that's how they turn into it. So anyway Mara rate run up yesterday too We talked about that. Let me just bring up a two-day chart so you can see what happened here But the mara on the swing trade you could see it right here Was all the way down to about 475 and then we decided you know what I think mara basically has been bottoming me out Sounds pretty cheap. We talked about it Was it two days ago about jamie diamond?  Whatever it is these people move the market. So anyway, that's facted pretty well And uh, I'm holding on to it. I'm holding on to it. So anyway But would you day trade it today? No, we haven't a good price. That's how it works So that's facted really well carvana did really well Yesterday on the day trade and on swing trade. This one also was Retarded yesterday.  This thing basically took the cake This was the the man that came through the door. This was the you know, this basically was the cream of the Top whatever you want to say this thing just literally took off went from a dollar And shot up all the way to two dollars and eighty cents in less than eight minutes And then when we started the meeting and then we had program trading it ran all the way up to about three dollars and sixty cents Now obviously once the market opened up this thing I remember was up about 300 200 percent Obviously taking profits coming in but anyway backed off but that was One of I haven't seen a stock move up that big in pre-market in a long time and Being in the trading room. We all know coming here early that one worked out So what are we gonna do for friday remember fridays? I'm not really the greatest days. Okay, um, the market's down about 300 points You got a lot of bleeding going on.  Is that going to affect things? Yeah, it could affect something just like they did one on president trump It's not good for the economy when you start bashing And these these guys get in trouble because it can open up A can of worms it really really can and um, the market doesn't like that because then what happens new policy might come in Might change certain stocks, you know interest rates might change around So a little nervous. I'm on on what happened yesterday that they they came out now with a special counsel. Listen We don't talk politics here. We don't get involved in that I am just showing you from a trader's perspective What we look at and if you're wondering why the market's down, whatever the cpi numbers, whatever it may be I know there's a lot of earnings that came out too But when you see things like this it can affect the market And you know what that's a good thing because volatility we short we go long. That's what it's all about And roddy very good point. I'm glad you brought that up. It is friday the 13th um, but it is not It's it's not the halloween time at the time, but yeah friday the 13th free smash You know, I'm shocked you even brought that up. I totally forgot about friday the 13th. Okay um You know, it's nice if you do your own almanac what we do when we teach you how to trade Once you look at all the friday the 13th on your daily journals See how you did on that day because uh now you're freaking me out now I might not my back off a little bit and maybe that's why the market's down I'm surprised they didn't talk about on tv. Anyway, let's talk about what's moving this morning, right? What's on the watch list? So listen, there are a couple of good stocks This this stock had a really good move early this morning Z V s a Nice trend. She just made a really nice pop right here at 7 am But she's kind of holding flat 3.3 million shares There's some really nice orders out there on the stock right now 3.5 3.3 million shares in pre-market, but she's an ipo Um, she's trending up. I like it. It is a pharmaceutical stocks. Be careful on that one G. R. O. M. We trade this stock too. You remember last year. This was a 200 Dollar stock. Yes, it's not a misprint and the stock went all the way down to the ultimate lows of almost a dollar She's trending up pretty good right now When I looked that happened yesterday Let me just zoom out right here. You could see how it had great pre-market running up after hours Obviously new so we're going to keep an eye on this stock right here. G. R. O. M 2.2 million. What's nice about this stock too is look at the price levels on level two remember the biggest thing we teach you is You know, um Not to make money. It's how to control the losses So when it comes to this the first T is the most important T It's very tradable Comfortable you can get in and out of it jasper where you know about it But jasper had such a big run up and starting to trend down now.  It just made a big move right now Was it a pharmaceutical stock? Okay, I don't know what that's all about I don't know if they just came out with news. Maybe you're rich in a cyber group room You could tell what there's something going on with it, but sh pe just Uh sh ph just popped right now in the trading room.  Yeah, I could see orders just popping in right now in level four Volume is moving up pretty quickly on that one too This stock right here great volume, but it's trending down Love the volume at pre-market 20% I'm not a big fan of it right now. So I'll put it on the b-list Uh This stock's been trending up pretty nicely but uh How'd it do yesterday? How'd it do yesterday? Yeah, really slow very very very slow. Okay, probably not All right, so I think I'm done on the NAS that gainers losers. We see anything Old garbage a lot of garbage Blue apron is this uh aprn She's up about 31 percent Interesting. Did she have good earnings looks like she had probably good earnings We'll keep an eye, but I'm going to put this on the b-list APRN we trade this stock so many times. We've done pretty well with this stock. This one got crushed. Okay Really got crushed space Space is in the news. What happened to space came out earnings yesterday also. Wow space had a really nice move How do we not see down a swing trade? Damn, this thing was up almost 100 percent. It's uh We keep an eye on space But you see how this stock had a big one in in half hours. She started back off some profit taking so We're gonna put that one. We're on the b-list And what else we got edu.   I I sold it. I bought it back. I sold it bought it back Your edu got crushed. Okay. This is one of the chinese stocks With the education is starting to become a gap fill Okay, but edu was at 200 it came all the way down. It did the reverse stock split Uh was all the way down to two dollars. They reversed it. It's been trending up But wow edu is that means tau's probably doing well So have edu But then tau because they trade side by side So tau looks like it's uh is doing pretty well also So edu edu is very difficult to day trade. You could it could be a swing trade It's very very hard to day trade Losers don't look seeing there's anything good here on losers Everybody looks like garbage now very important. Everybody's very aware of this and I'm glad that you know, michael, you brought it up What else is going to really make things a little cautious right now? The market is closed on monday. It's a three-day weekend. A lot of people going away You know, um, they started already going away today, but even though the market's down So be very very careful. I'm not expecting that much action Yesterday pre-market was awesome. Then around 10 30, you know, and once the market opened up yesterday, you guys know It was kind of dead and then also um What do we have running up then basically from there on the stock made a big move, uh You know, we had those other stocks like mara carvana. They all moved pretty well, you know bb Carvan they all do move pretty well Going into once the markets started running and build the day But to be very careful this morning the friday afternoons are pretty good Okay, it's going to be three things happen We'll get a huge pop north the crash or it's flat But as long as you're logged into our mobile app if you do walk away and you think about come back to trade Always look at our alerts. You could always log into the trading room. Um Right from your app or you know going to broadcast live on youtube and twitter So sometimes we'll find something we'll have a big rally So there's always an opportunity out there, but always check back with us and we'll keep you up to speed But other than that be very careful three-day weekend. The only thing I hate about these weekends is because Monday that monday that we're off could spill into tuesday. That's the only bad thing that that that bothers me Okay. All right, everybody. Listen. Good luck today. We'll see you back here twitter members facebook youtube. We'll be back here Live on uh at 230 cyber group members You know what's gonna happen. You see something you trade something you say something and if you knew here to cyber trading university Please make sure you talk to education advisor. Don't buy anything You just sit here and watch and learn all right guys. Good luck today. Happy trading be safe And if I don't see you enjoy a long weekend, we'll see you back on tuesday


Welcome artists to Monet Cafe. I'm excited to bring you this easy way to paint sunflowers. I love bringing content that really helps the beginner artist and I found a neat way to paint sunflowers. This is a sunflower field near my home and it's just beautiful.  I chose one of my reference images that just had a lot of different sunflower heads and shapes and positions. Sunflowers often face down, especially the larger flowers with a lot of seeds in them. I'm just using some various soft pastels and if you're a beginner just use what you have to help beginner pastel artist. I've organized my Amazon shop in such a way to where you can find these ideal lists. The first one is beginner basics for pastel artist and I have quite a few sets listed in that section that are affordable and a really great quality. Another resource you have is if you go back to my main page I have a video section where I do product review videos. You can even watch me using some of these products and they're very short and I find it's really helpful. Also the surface I'll be using for this particular painting has a product review video here. It's called pastel matte and in this tutorial I'm using a little 4 by 5 piece I've cut and this is one that has a tone to it a color. It's kind of beige. It also comes in white and I like working on a surface that's toned. If it's white I usually will tone it myself. So this is a great surface. It takes a lot of layers and it's still not very gritty like some sanded pastel papers but as I always say use what you have. These techniques will work on various surface types and before we dive into this tutorial a little request from me would you please like this video make a comment. I love to hear what you have to say and subscribe. Also if you'd like a little more consider becoming a patron of mine. It's only $5 a month and you support this channel Monet Cafe. Often I'll start with painting a little bit of a background first but in this case I wanted to just focus on these sunflowers and my little technique for painting them. I am observing just some of the shapes of the sunflowers. Now I'm not trying to duplicate this photo. I'm coming up with my own positions for pleasing composition of some of these sunflower heads. So what I'm doing first is this is just a dark purple. It's not the darkest purple I often use the Terry Ludwig eggplant but I'm just getting in some of these centers. This is just to give me an idea of where I want some of these sunflowers. Now keep in mind we don't want all of our sunflowers facing forward. That would be boring and they're not in nature. They do face the sun typically they turn but some of their heads are turned downwards some are turned away from you and here I am adding a little bit of a darker color to the centers. Once I have the center of the flowers in place I am just getting a this is called a Prismacolor new pastel. It's it's good for sketching. What I'm focusing on now is getting in some of my flower shapes of the petals and I want you to notice that they're not just circles around the centers. I'm giving them varied shapes and some of them all of the petals will show facing forward. Some of them will barely have any petals showing on one of the sides at all and that's because again they're facing different directions and a great way to do this is just to analyze some of the sunflower shapes and they have their slight little nuances and differences to them but often they do like I said before kind of hang down. The smaller younger sunflower heads are the ones that usually face forward. Now before we start we want to consider the sun. Where is your source of light? In this instance I'm imagining it as my upper right area of my painting and the reason that's important is it will influence where certain values and colors will be. In this case my darker values are going to be on the lower portions of the flower heads and a little bit more to the left since the sun is upper right so that's why I'm choosing this kind of a neutral you wouldn't think of this if you were if you're a beginner artist you would instantly go for those yellows and gold colors but with soft pastels we have to layer down the darker values first to rest the lighter values upon. It's called value contrast and color contrast and so once we get these values down we can begin to layer other values on top and colors on top. So now why am I choosing this color that's a little bit warmer to put on the top sides of the flower heads? That's because the sun is warmer and that's what is hitting the upper right side of the sunflowers. I even went a little warmer with a pretty orange color and this is going to give that illusion of the sun hitting those flowers on the upper right side. So they look a little crazy right now but it does come together. I decided to get a little bit of a darker red believe it or not there are little bits of red sometimes in sunflowers in little shadowy and crevice areas and the centers of my sunflowers aren't quite large enough now so I'm going to kind of reestablish those centers. They should be quite a large portion with not petals like a daisy coming out. The petals are a little bit shorter than most flowers so just giving the centers a little bit more shape to make them very recognizable as a sunflower species. And here's where it will start making sense and coming together. Now that I have my shadowy colors and warmer tones down I can start to add some of the little petals. Again this pastel matte surface receives multiple layers quite easily. If you're working on a non-sanded surface sometimes it's a little bit harder to get final layers down. But I'm using it's kind of a yellowy green. Can you see that? And I'm just really analyzing some of the ways the petals are coming around.  Especially the ones that are drooping down. So I'm just giving them little gestural marks in the general direction that I see the petals on some of the flower heads. And of course flowers are going to get smaller in the distance. So that's why some of the ones kind of towards the top. They're smaller. Some of them are newer, younger flowers. So I'm just kind of re-establishing a little bit of the warmth underneath some of the sunflower shapes. And like I said this is a little backwards way of me to paint. A lot of times I'll do the background first. But I actually kind of liked this technique. You'll see me add it later. Now I'm going to turn on the sunshine and add some lighter highlights to some of those petals that the sun is catching. Again from the upper right side. And this is where it starts to get fun and they start to be more recognizable as sunflowers. Also too, I often like to go into the centers. Now they're kind of boring right now. They're just kind of dark. So I love to add a little bit of purple. And I'm adding this kind of to the shadowy side where the sun might be catching a little bit of that area. And I also love to add a little tidbit of a pretty blue. And you see how it just makes those flowers come to life. I'm adding just a little bit of red in just some little hidden areas in the flower petals. Just to give it a little color. Pizzazz red is a fun color to just sneak into little areas of sunflowers. Now I'm even adding a little bit more petal highlights to some of these areas. And keep in mind too that in nature your flowers aren't all going to be pasted separately apart. There will be some flowers overlapping other flowers, as in the case of the one to the lower right and the one behind it. Now I am going to add a background, like I said, and add more flowers in the distance. Often when I'm doing a painting with flowers in them, I usually only paint the larger flowers first and add the smaller ones as the background kind of develops. So now I'm going to grab an even lighter yellowy tone. And this one's maybe a little more lemony yellow and add a few more just barely light highlights just on the tips of some of the petals. And now you'll get to see me add the background and that portion for the Monet Café version here, the free version on Monet Café will be sped up. But if you'd like to see the full real-time tutorial and a little bit more commentary of the background, consider becoming a patron of mine. It's only $5 a month. You get more content. You get to share your work with others in our Patreon family. I get to see your work and we have a lot of fun. So enjoy the rest of this painting process to some lovely music and don't go anywhere. I will be back at the end to reveal the final painting and to give you some more resources on learning how to paint sunflowers. Enjoy. I've now added in some stems for these sunflowers, some large leaves and worked in some dark values deep down into the foreground. And this was kind of neat painting a little bit negatively painting my flowers first and the background afterward. I kind of liked it. So I hope this was fun for you. I think it took me about 35 minutes to paint this.  I bet I can share this and others will like to learn some of my little sunflower painting tips. They're really not all that hard. And by the way, over on my Patreon page, I have a new painting tutorial on a little sunflower painting with some sunflowers in a field and I go through all of the steps. So if you're a patron of mine and you haven't yet seen that video, go check it out. I go through all of the steps to create an under painting using these beautiful magenta colors and liquefying them using just a little spritzer bottle of water. So I go over the same principles of this video on painting sunflowers and even if you're not a patron of mine, I'm trying to get better at posting to my blog.  I'll have that link in the description of this video and anyone can view that. So that was a lot of learning. I hope you learned a lot and had fun and you can always recreate from my tutorials. I would love it if you share on social media to tag me. You can find all of my links there and mention Monet Cafe so others can join the fun. All right, everyone. God bless and happy painting.


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What do we want as far as people? We should probably have a builder. We should probably have a digger, right? Maybe a doctor would be good. This seems like a good team. This seems like a good team. What do we want to call it though? The yucky pit? I liked that. Hold on. Yucky pit. That was funny. Let's embark on a sweet little journey. Is it gonna be the best colony ever? Yes. Yes, it is. Alert. I've awoken at the target location, but call- Call- colonization efforts have already eaten me a hitch. I was supposed to land on the planet's surface, but became trapped many miles underground instead. Although the conditions are not ideal. It's imperative that I establish a colony here and begin mounting efforts to escape. All right, so I can pause time like that. I like that a lot. Dig.  Dig to about there. It's also dig. We'll go to there. All right. Well, let's just have them start going. Wow. Look at them go. Fast, fast, fast, fast, fast. Oxygen. Can we do this? Not enough materials. Okay, not enough materials. Wait, what kind of materials do we need? Very breathable, un-breatable. So we're in breathable. We're getting to barely breathable. What do we need for that? Metal ore is what we need. Okay, you guys should probably come back this way maybe a little bit. What is this? A shine bug. I like shine bugs. Those are cute. Okay, I don't know what I'm doing at all. We're going to die. We're going to die. I recommend a bathroom first. Our dupes will pee everywhere. Then make a research station near the printer. Okay, there we go. There we go. Look at my guys go. Is that water? That is water. Okay. Maybe we'll go. Okay, and that's air. So let's go like this. They can walk in there, right? Yeah. And then let's dig down into there. So then we'll have some oxygen. Oh, it's nighttime. Shit. I should have made beds, shouldn't I? And we'll make living quarters and everything throughout time once time passes, you know. Alright, what are they doing? They're farting a lot. Guys, stop farting so much. What else do we need? Food. That would be good. Oh, a generator would also be good. Yes. Oh, yes, because we need power. Yes, yes, yes, yes, yes. And the generator. Yes, wonderful. And now we've got it. I think this is off to a good start. I think so too. Cut to me dying. You guys want to dig some more maybe? Oh, you're eating? Okay, sure. I guess. Look at that. Look how cute.  Can they breathe down here? Dupes will automatically move to a new area if they can't breathe unless they're trapped. Okay. This... Put that there. Build it. No oxygen diffuser built? Well, not for long, pal. There we go. Oh, you need power, don't you? Can they do that? Are they allowed? Maybe I should have just made another thing down there. A new person! Choose blueprint. Okay. Hmm. It's between Bubbles and Lindsay. I think we'll do this one because her stress reaction is a binge eater and if we're low on on that then it might not be a good idea. I need you to dig over here then up to here and over here. There's pee by your beds. Why? I built a bathroom.  Why are you peeing by the bed? Don't pee. God, that's disgusting. Why are you peeing everywhere? Stop it! Why? I'm gonna build another bathroom. Lacks hard digging skill. How do I upgrade their digging skill? How do I upgrade their dignity? Not enough skill points. Well, how do I get skill points? Oh, they're sick. You're sick. You have food poisoning.  They do not seem to be doing good. They seem like they're all dying. I think that maybe we should try and learn about power or maybe food. No, let's try that. Do that. Do some research, somebody. Mop liquid spills. There you go. Get that pee out of there. Let's put the storage bin here and here and then move debris into storage. We've got it going. We're doing things, I think. How many times have we told you not to be on the floor? Listen guys, it wasn't me.  Oh, that's gross. Somebody please clean the toilet. Clean the toilet and do it now. That's disgusting. Good job. Good job. Plumbing. I wish that we had some sort of shower or something. Eventually, eventually it'll happen.  Oxygen? Whoa, we got new things. Compost. Do we put a compost thing there? I recommend moving the ration box down into the carbon monoxide or carbon dioxide. Make food management easier.  Anybody else have skill points? You have a skill point? Okay. There we go. There we go. You have a skill point and maybe I'll give you something advanced research. That sounds good. I like that. Alright boys, go to bed. Go ahead. There's a bed for- Oh, there's not a bed for you. I'm sorry. I'm really sorry. Oh, you got to go pee in the middle of the night? I'm sorry. Wait, why aren't you going pee? Wait, what's wrong with holding breath? Oh Shit. Oh Shit. Yeah, yeah, yeah, yeah What's up? Oh, and can we put that up here because It is bad. The air is bad. Everyone's suffocating. Please. Can you build this? Can you make that? Top priority. Literally the only thing that needs to be done. Can you please do it now? Please do it now. Please do it now. Why are you doing everything it's done for this? Make this the thing that needs to happen. Please. Everyone is going to die. Three, four, three. I don't know how much time is left in your lives.  There you go. Whoo, that was close. That was very close. Okay, hold on wait. We need more power. The wire.  Well Fuck. Let's try again. Shall we? That seems good. The viral space prison. Like it. Yes, get those tiles in. I know what I'm doing now. I mean not really, but sort of guys. Am I about to become the world's best at this thing? Dig more. And then I want outhouse. Put outhouse here. This is good so far. Let's put this here. And we will put this here. Put some wire like that. Planning for the future already guys. Planning for the future already because they can already barely breathe. I'll do two wash basins and two outhouses or three outhouses. Whatever. Maybe I'll make another one. Maybe I should. I don't know. But hey, power. Hey, I'm gonna try something. A trial. Oh, how about that though? Let's make this a priority. Let's make that a priority as well. Dig out a little space in there and we'll put in some some cots for them. Only the best for my sweet, sweet children. Come on guys. You're almost there. Just build those little wires. There we go. This is going good so far guys. I think and nobody's peed anywhere yet. That's good. I'm digging that. All right. What I'm thinking. What is this chlorine? Damn. We could have a pool. Oh, Harley's just building batteries. Good call. Look at this. This is great. This is a great time. More advanced but gas and liquids have a hard time moving through one tile gaps. Have a three tile gaps helps the air flow a lot. Okay. We got a little glow bug in here. Fun. All right. We are in carbon dioxide though so you know should make sure to get the oxygen flowing in there. That would be good. It's going good guys. Choose a blueprint. Okay. What do we not have? Pip egg. Pips are pesky. Non-hostile critters that subsist on the branches of arbitrary. To bury seeds in the ground. Oh. Is that rare? Is something rare? I feel like Camille would be the best right? We're going to go with Camille I think. Yeah. Do it.  We should do a research station. Whoopsies. Man, that should have been done a while ago. You guys should research things. Research. Yes. Let's do some farming. Where's the other person at? Did they die? Why do we only have three? You drowned them? I drowned them?  How'd you get down there? Wait, how did that happen?  How did I kill them? R.I.P., dude.  Nope. Don't know why that just happened.  Ethan, a benevolent overlord. He means well, I think. Yeah, I mean well, but I don't know how to do well, I guess.  I want another person. Choose a blueprint. I'm going to choose Rowan. Welcome to town. I will try to not drown you like I did with the last person. Don't know how that happened. It was a bummer. Oh, we got some skills up in here now. Hard digging. We're going to give you research. We're going to give you construction. We're going to give you digging a gang. Here we go. Now you're improved. How do you feel? Let's see. You've been live for just over two hours. By this point in your broadcast, you should have consumed at least eight ounces of water. I've consumed zero ounces of water. No water challenge. 24 hours stream without a sip. 48 day stream without a sip. Let's do things, guys. Let's be productive. What do I do now? I don't know. Make a little compost, boy. What are you doing? Unrested. Why? Why are you guys so... Oh, it's because of this dumbass bug. Can we attack it? They aren't able to get sleep because of you. Attack it. There it is. I'm sorry, guys. I didn't realize that that bug was being such a nasty. You need more food. Five mealwood plants per dupe. Currently, you only have one place for plants. Okay. One, two, three, four, this. There we go. Hell yeah. Hell yeah. Now you guys will be able to sleep.  There's not that dumbass light bug. I also would really like these tiles to be made. Let's put a seven on there. And a seven on there as well, just because, you know, I want them. I want this to be clean, too. I'm gonna make a storage room. Yeah. Yes. This is gonna be sick. I'm gonna just put just everything in everything. Care package. I'm gonna print that. I think I'm doing good, guys. I think this is okay. What are you guys doing? Oh, we need some oxygen down here, don't we? Let's get you there. Oh, no. Oh, no. Quick. Quick. Do that. Thank you. Okay. Can we mop the spills? We could have had another death. Whoa. Look at those plants. Fuck. Yeah. Okay. Great. Oh, no. How did... Okay. Okay. Okay. Okay. Okay. Oh, my God.   Mop up those, please. Please do not get electrocuted and die. All right.  And that needs to be priority numero. Oh, no. Oh, no. What is going on?  Oh, boy. Okay. Okay. Okay. Okay. Okay. Tile. You need to go here. And that needs to be... That needs to be urgent. Please. Oh, everyone is dying.  How do you even mop this up? Everything's under water. Is there drainage? Guys, this might be the end of our boys' big bra moment. Can't mop water, but it's too deep. It's too deep. All right. Forget about it. Forget about it.  Don't go underwater. Yeah, you construct those, I guess. You don't want to go down there. You don't want to. Actually, you can go down there if you want, just not to the other part.  That's not too great. Is it? Put that here, and then dig this, and then we will build a ladder in there. Cool. I guess. Oh, damn. I could have put the pitcher pump there. Put that there. Why did all the power just turn on? Don't really know. Please don't die. Oh, my God. Please don't die. Don't die, Ruby. Ruby, don't die. I'm begging you.  This stinky has never been invited to a party, which is a shame. His dance moves are incredible. You know what? I kind of like stinky. Actually, I'm just gonna retract. I don't need him. I don't need him. I've got everyone here. Wait, is everyone dead? Did everyone die? Where are their corpses? Oh, no, Ruby died. Where are the other two or three? Oh, Camille. Oh, Marie.  The gang's all here.  I just rejected everyone. What did I kill them? How did it happen? Camille or Rowan?  How much food do you have? Oh, yeah. I don't think I have any. Oh, wait. You. All the duplicates. Okay. Rough stuff, guys. Rough stuff.  That's just the way it is. What is up my crank crew?


Okay, hello, I'm Jen Miller. Am I too loud? Okay, thanks. I'm not going to yell at you. How's this? Better? Great. Okay, great. Okay, so I'm Jen Miller. We're going to be talking today about humanizing storytelling. Drama and authenticity connects audiences to brands. And I'm sure some of you read that and said, what does that even mean? Where is she going with this topic? And what it means is getting real with yourself, with your brand, with your teammates, with your shareholders, with your audience, your clients and your customers. And peeling back the layer, one of my clients called it, opening the kimono.  And the man in this picture right here is my grandfather. He's no longer with us, but he was very instrumental in my life because he was very adventurous. And he helped me to get to know this area, actually. I was born in the Los Angeles area. I grew up in that area. I now live in Orange County. But we would come up to Lake Castake and have fantastic days there. And so I got to know your community a little bit through my grandfather. So I thought I'd share a little bit about me through the slides. Because humanizing yourself and your brand has to do with being vulnerable, opening yourself up to things that may seem a little unordinary sometimes. And you can do that with a concept, a brand, a product, a business, and yourself. And it means saying who you are, what you're about, and what you do. So like I said, my grandfather was an adventurer. That was his brand. We all knew that. He was not the person to go to for advice. He was not the person to go to if I wanted just a lovey-dovey hug. That was not my grandfather. But if I wanted to try something new, guess who I'd call. So every brand represents something. And it just depends on what you choose to do with yours and how you want to have yours be said through your website, through your social media, through your email marketing, through all the different assets that you pulled together to make this brand. How many people in the room are entrepreneurs? How many of you are business owners? People are saying what's the difference, right? An entrepreneur runs their own business. A business owner usually has a team that helps them run their business or helps them grow so they can step away a little bit. How many of you work for a corporation? Only two, okay. And how many of you are students? How many of you fit in none of those categories? All right. So any new to WordPress? Awesome. Guys, we have a big mix of people here. The people who are other categories. Can you tell me what you are? Retired and interested, that's the best thing to be, right? I teach elementary school. Teach elementary school? That's awesome.  Fantastic. I actually am going to be working with one of my local elementary schools to help get their kids on the web and teach them how to build their own websites in May. So, near and dear. All right. Be afraid to let people see what's inside because that's where the connection is made. And go into detail as you try to spread your message on your website and show fun photos. So if you have photos of yourself doing something that is anyway related to your business or is on your lunch break, show those, show what's going on because people want to know a little more about you so that they can trust your brand. If you have teammates and you guys are having some kind of team building experience, you know, playing darts together or if you're going to lunch or you're attending a word camp, those are the kinds of things that help others to know that you are involved and that you are going to help them to forward themselves because they can see that you are very active in what you do with your messaging. Know what your brand stands for and align with stories that showcase it. So with my company, we work with about 60% real estate clients. That's a lot of real estate. Some of them are in the same markets but we're able to differentiate because we pay attention to their personalities, their brand, their voice. And every one of them is affiliated with a different national chain. So those chains are known for something. Sotheby's is known for luxury, okay? Redfin is known for that 1%, right? It's a discount listing service. Keller Williams, I don't know if you know this but they're known for connection and community. They are very involved in both their clients' lives and in their community doing charity work. So because of that, we would not use messaging for a $28 million home when we're talking about Redfin. Just as we, if we're presenting information on Sotheby's agent, we're not going to be talking about first time home buying because most first time home buyers are not millionaires, right? So you have to make that connection as you're establishing the brand because the stories we use must align to our brand, whether we're writing for our own companies or whether we're writing for other people. And it's important to recognize that you can't be all things to everyone. So choose one thing and have that be your messaging. Maybe you do everything the same as another competitor of yours but you excel at your second bullet point, whatever that might be. That's what you're going to want to use for your messaging, maybe for that month and just kind of let people know we excel at this because then someone could call you up to say, hey, I want to work with you because I know you're so good at whatever it was that you named. And awards and facts and numbers are really impressive but they don't tell the story. A lot of times we see people using those types of things in their messaging and it doesn't accomplish their goals because nobody really cares. You care. I mean, when I get an award, it's awesome, right? But nobody else really looks too hard. They're going to want to see basic qualifications maybe and you can have those in the footer of your website. And of course, if you're honored at an event or you're sponsoring an event as a company, you want to do a blog post on that. You want to have it all over social media. You want to invite people to your event, that type of thing. But typically, anything you're bragging about with yourself is probably not going to fly very well with your audience because they don't really tell your brand story. They just tell one little piece of it. Sometimes we have clients that come to us and say, we just want to use a fun voice. We want to... We're for hilarious people. Like, they self-identify. And they want to make sure that that's conveyed in their blog and their website content. And those are the clients we have the most fun with because what they think is funny and what we think is funny isn't always the same. But, you know, you try to get to that happy medium. And what's nice is that when you can nail it, when you can get there, then you can carry it through the social media. And it's so amazing to see how the audience recognizes the voice. And they can help that messaging because it's being used in all the different platforms. So they help to spread that and they tell people about you because you're doing something different. It doesn't mean you have to be funny, but you have to figure out what your differentiator is going to be because that's what makes your company you as an individual and, you know, as a teacher even. That's what makes you human. That's what makes the kids relate and want to stay awake while you're talking. And by the way, I recognize that it's 3.30. So thank you all for showing up to the last session and for staying awake. Like, I don't see anyone sleeping yet. I'm so impressed. Good job. Must have been all those fruit snacks. So humanizing the story is about sharing, like I said. And there are many ways that you can share. You can share through a blog post. And of course, that's something that I'm pretty well versed in. I can give you specific pointers on that either in other talks that I've done or if you come up and talk to me, go to my website. There's plenty of information. But videos are a great way to connect with your audience as well. And it's underutilized. If you do a Facebook Live just on the spot and share that with your audience, people may not watch it right that moment, but they will come back and you'll be surprised at how many views that video actually gets over time because it's not going to go anywhere. You can also pull that off, put it on your YouTube. You can do all kinds of things if you have that video content and you can edit it. Sometimes a team member might do something that you want to talk about or interview them about. That's a great thing to do as a video. If you are looking for things to talk about, think about what was the first sign when you first started your business because there are a lot of entrepreneurs and business owners in here. What was the first thing that signaled to you that your business was a success? What let you know that you are on the right path? Tell that story. That's something that people don't do but it's interesting, right? When we connect with new people, what's the first thing we ask? What do you do? How did you get started? Share that with your audience because they're curious about it too. It's ways to get your followers invested in what you do so that they'll maybe share your story. Now, I need three volunteers. Please come up. I have one, two, please come up. With a beard, please come up. Sorry, Amy. He was first. I can take four. Why don't I take both of you? Let's do this. Come here, Amy. No, we need you. We need you. We're inclusive at work camp. Anyone who raises their hand. Oh, wait. All right. So I'm going to ask each of you three questions and you're going to have a second to think about it. But as we're talking about messaging and what you're doing with your content, just think about these questions. You're going to say your name. What is the name of your business? What does it do? And can you tell us a story where you did that? Yes. Okay. Look, we have the speaker going first. What is this? Okay. Amy's the speaker. Oh, and your sponsor. Okay, good. This is perfect. Okay, so the first question is your name and the name of your business. Sumner Davenport. Sumner M. Davenport and Associates LLC. Awesome. And what does it do? We make the web accessible for all. Beautiful. Each client's why it's important. What they're going to gain from being accessible and how exciting and fun and profitable it is. Awesome. And can you tell us a short story of how you've done that for someone? Yes, I have a member of my family who is nearly blind. She can only see as far as a couple inches from her nose and with her three-inch spectacles she can see arms length. And for years she couldn't see a web and when we found out how to make a website accessible that she could actually use a screen reader and know what was on that website was a happy day. Oh, awesome. Everyone give her a round of applause. Do you know something more about Sumner now? Yes. Yes, right. And something that connected you to her. I feel connected to you. My daughter was born with congenital cataracts so I kind of get your story. That's awesome. You can sit down. Thank you. Okay, your name, your business. My name is Logan Alec. My business is a personal finance blog called moneydoneright.com. Nice. Probably something we should all jot down. Okay, so what does it do? It helps people live happier lives by giving them personal, actionable financial advice. Definitely something we should all write down. Who doesn't want to be happier? Right? Okay, and tell us a story where you made someone happy. Well, my reader sent me a lot of emails and one of the stuff I recently wrote an article on like 59 approval living tips for 2019. The reader reached out to me and said that she used 12 of them and it saved her 200 bucks, which she used to put towards her kids' college books. Oh, that's beautiful. Beautiful. Now have you showcased that on your website or blog? No. Okay, right. Do you see where I'm talking about now? Okay, you can sit down now. Thank you. Everyone clap. Yes. All right, can you tell us your name and your business? I'm Katie Emery and I have a personal beauty blog. It's not personal. I was going to say personal finance blog. I have a beauty blog for women who have chosen to go gray, so women of all ages. Awesome. Yeah. Okay, and so what does it do? You kind of told us, but you can tell us a little more. What it does is it tells the stories of all these women of different ages and backgrounds who've chosen to go gray and it makes them feel like it's not a crazy decision in our culture, which is difficult. Right. And it also gives them tips and advice on how to take care of their hair. Beautiful. Okay, and tell us a story of how you've made that happen or you've seen that. Well, I get emails every week from women who really were excited to find this information because there's not a lot about it on the web. And some of them even tell me they cried reading my blog because they needed somebody else to say it's okay to do this, which seems like a silly thing, but it does matter. Well, that's awesome. And do you showcase those testimonials at all? I haven't figured out how to do that yet. Okay, we should talk after. I'll say a little bit while I'm talking, but yeah, you need to get that on your website. Thank you. What is the name of your website again? Katie Goes Platinum. Katie Goes Platinum. That's kind of cool. All right. You're a name and business name, my dear. Amy Hall. Amy Hall. That's easy. Easy to remember. And what is it that you do? I am a MailTube expert and a WordPress design and build shop. And can you tell us the story of how you do what you do? So a couple of weeks ago, I had somebody come in that had just taken a course on the internet about building their WordPress site. And they were really excited to have a new WordPress site that they built themselves. And they did not know how to put up their free opt-in offer and build that out and mail it and send it out and send out an email with the link to the free opt-in offer and put it on their website with the free opt-in offer. So I taught them how to put the subscription form on their site and then taught them how to build it. Email templates and put a link into their free opt-in offer and send out the email. Fantastic. So you helped them with both problems. It's not that. It was super important to them. It was. Right? They got to start their business. Yeah. Okay. Let's give Amy a round of applause please. Thank you. Thank you for being willing to come up and be part of my presentation today. Okay. So all of those people showed up, right? They showed up here. They showed up for their clients. They showed up on the web. Pretty cool.  And they all did a really good job, didn't they? Yes. We all know a little bit more. We have some more friends now. So that's awesome. Okay. So does anyone recognize this lake? You guys are from around here. I hope you do. Nobody? It's, yes. Say it a little louder. Castague. Yes. That's Lake Castague. When it was full. Back when I was a kid. Anyway. Is it not anymore with all the rain? No? Okay. Good. All right. Well, it's located about 15 minutes from here, I think. I used to, my grandpa remember from the beginning. We used to visit it often because it was one of his favorite places to go. He was a wind surfer. And so when it got to be a breezy day, we would drive up to Lake Castague. And we'd spend the whole day on the water. It was a ton of fun. And I have so many great memories from it. But here's the thing. No one made me go. I chose to go. And that's why I have those good memories. And that's why I can talk about those good memories, right? So now you guys know a little more about me because I was able to share that. The same is true for business events. To build your brand, you need to gain that insight in the content. And you've got to be able to talk to the people who are either using your product or similar in similar industries or like companion industries or even your competition. And to do that, you have to show up places. Whether it's a word camp or a chamber or a beauty shop to overhear conversations. Whatever or a financial meeting, maybe a meet up where people are saying, I don't know how to budget. If you attend those kinds of things, you're going to be able to know what the questions are that are asked.  That is fantastic. You just need to be able to turn those questions into content that you use. Whether as videos that you release or podcasts or blog posts. So that way people know that you're hearing them and answering them. Because that's the most powerful thing you can do on your website is engage with your readers because it builds your following. How many of you have seen a good deal somewhere and called up a friend and said, you've got to check this out? Okay? Most of us have at some point in our lives. That's how websites are shared. People come across something. That's how sitcoms are shared. Have you seen this Netflix series? You have to check it out. It's just the way we communicate as humans when we're not texting. So that's something that we need to give that content to people so they're able to use it and they're able to share it for us. I first started coming to WordPress events because of my friend Ben Mueller. Anyone know Ben? Didn't think so. Ben was from Riverside. I was from Huntington Beach. But we worked at the same company. And he was one of our coders and I was his project manager at the time and so we would talk back and forth and most of the time he didn't like what I had to say and we had to work through all that and we ended up being great friends. Well one day he called and said hey I'm heading out to the Huntington Beach WordPress Meetup. You want to go? And I said I can't go to nighttime events. That's just not going to happen with my current situation. But thanks, why don't you come for dinner? So he came over, had dinner with me and my family. It was great. We got to know each other even better because we were face to face. And then he went off to the Meetup. The next day he said you know they tape those. So for the next year I actually did tune in and watch the Meetup online so that I could figure out what was going on and what this whole WordPress thing was beyond my blogging interface knowledge. You know I knew how to put a post up and I knew how to do a little bit of CSS but I didn't know much more and through watching that Meetup I was able to learn a lot. So after about a year I decided it was time that I show up to the physical Meetup. So I actually went there and suddenly before I could even think about it I was involved in the community. Has that happened to anyone here? Really? Well you're all here. So obviously. So before I couldn't you know I found people who were like-minded who loved the websites who were fans of WordPress and who understood when I talked about blogging and SEO and content like they may not understand it on the same level that I did but they got it. They didn't shut me up within five minutes. And so that made me feel really comfortable and I started attending and speaking at events and sharing my same message that I had at the very beginning before I ever even came to WordPress about sharing your content message. And it was a message I believed in and it allowed me to help other people understand how they could do content in a way that it would build their brand and build their marketing. My focus in the beginning was on the blog hence the name Need Someone to Blog. We've grown, we do a lot more things. I actually have two companies now. So we've really expanded but the underlying message is still the same and I repeat it everywhere I go. My business name states my message and makes it easy for people to know who they can come to as a resource.  So some people think of this a little differently. I tie my personal branding to my business branding and the reason why I do that is because I'm the one who's showing up to the events. If my team were coming to the events which we had one of our writers came yesterday and so because she was coming I would have talked about her if she were here today but she wasn't able to come both days and sharing who's behind the scene like that is important I think because it helps all of us to know the message and making sure that those people who are working with you can share the message as well so that they understand it clearly. Let's see, I'm not going to say that. Well, I will. So yesterday my grandmother died and it was pretty emotional and I considered not coming this weekend but I thought about it and I'm like I always say you have to show up so I decided I would show up and she lived a great life, she was 95, it's all good it just somehow was unexpected, you know and but coming here and seeing familiar faces people who I consider good friends comforted me and it made it a place where instead of feeling awkward and weird and I just want to be alone I suddenly was, yeah, I want to be a part of this I want to think about something else I want to have some good conversation with my friends and that's part of being human and coming out from behind the internet which I think is a place we all feel really safe to hide a lot so show up find those opportunities, look for them so that you can help your humanity as well because you're going to find solace when you attend these events and when you get more involved and don't just try to hide behind the screen okay, but don't forget that data brings conversions data matters, right? like we want to see the numbers behind things I told you before don't just focus on those numbers but we still want to see it as you show people the numbers you can elevate your message and you connect the dots for them so they understand how everything happens but we don't want them to get lost so data is something that you need to understand so that you know how to track what pages people are coming into what your traffic is like what keywords are working for you if you're a blogger, what videos are working for you if you're not and sharing facts and figures with your audience that relates to them that's all about how many of them are coming to your site they don't need to know that what they do need to know is what works and so it's better to talk in generalities I feel when it comes to numbers because nobody gets bogged down in them when I was 18, yes I did start young I was 14 when I was writing for my college paper or my high school paper but at 18 I was writing for my college paper but I also worked for a group of newspapers and they assigned me because I was the youngest one on the team to a story, I had to go to 30 different liquor stores bars and grocery stores and try to buy alcohol I had a chaperone she sat in my passenger seat but I was the driver and we went to these different establishments throughout our community because there had been a problem with teens and drunk driving and we wanted to figure out where was it coming from and so we had a spreadsheet and wrote down the name of the place what time we went there, what date we had all the information because we were going to blast this to the community once my story was ready once we found out that 30% of the establishments were selling to minors my boss the publisher of the newspaper got scared and he said I need to call our legal team and make sure we can publish this because we're going to be getting some agencies in trouble and so he called and they said do not publish those facts and figures speak in generalities tell what you did tell that you turned the booze all into the police station tell that an adult went with her you can say those things but don't say when, where, who and how and so we didn't, we published and the article talked about 30% one number and the communities that I went to and the feelings that we had going through it so it was more of a column versus a a newsy type article which is of course what we were trying for in the beginning and that kept me out of jail which was awesome but what it also did was it made the community very aware and we had a group of parents who got together and they went to individual businesses throughout we canvassed three communities so they went through all those communities and they asked the businesses to pledge not to sell alcohol to minors had them sign a paper and then they put a sign up in their window that said they cared and in fact it changed like how awesome is that right so the community became a watchdog for those businesses our work was done, all we did was say 30% and do the work but readers care more about the solution than the details then they want to know if there's a problem they can solve so as you, how many of you already have a list, an email list okay about 10% if you need a list, we know somebody who does MailChimp, just saying so as you build your lists and your lists are your people, your followers whether it's your lists for a newsletter, social media, video blog posts private groups on Facebook or private groups on membership sites like you can build lists in just about any way shape at this point you want to have a campaign that nurtures any new followers so that they can see value in what you're offering so you're going to send out emails, you're going to post about things that deliver value and every once in a while you'll ask for a sale but that's not going to be your primary focus because when we when we give of ourselves and give information that we think that our audience wants they listen to us a little more and they offer a little more to us and they come back more frequently with our clients, we try to keep dialogue very open we use email a lot and the more we use email, it seems the more they order and sometimes we get to a client saturation level where we're just like we can't do anything more or we're going to have to hire more and so we have to scale back those efforts for a little bit but because I have a business that's been running for almost six years we've learned to control that ebb and flow and to know when we're going to have a rush on something and to know when we need to speed things up a little and so we can control that and for us sending out an email so we watch carefully what we're doing to make sure that we can keep things at an even pace so we don't send out a lot of emails but we do use email when we need to we have lots of campaigns so I have a client who we did email for and we still do but she does a monthly newsletter and it has a calendar of events and it's unique to her local area and she's been doing it I think four years now we've been putting that one out and two years into it she always got emails back and people saying hey will you feature my event in your calendar and people knew that she did it she got phone calls off of it it was great so there was a return on investment for that email campaign we only sent it once a month but the biggest payoff was one day she was walking down her main street in her town and somebody bumped in and they saw her and they said I know you and she was like what because she didn't recognize them they knew her from her newsletter because her picture was at the top and they followed her event calendar so you never know what influence you're going to have I think she told me that they eventually ended up listing a property with her so like it formed a friendship because they already felt connected when they saw her that first time in person and I have another client who when we write blog posts for them she always says hey we have some custom requests can you write on this restaurant can you write on this new shop that just opened can you write on whatever it is she just calls us with all these different ideas and so we're happy to take we write up the posts we sometimes interview the client that she's talking about and then what they do is sort of a synergistic approach she'll post to her blog and then she'll post everything to her social media but she notifies that business my writers went ahead and did a bio on you you may want to check it out well of course they're going to check it out right the spa shop wants everyone to know they exist so they read it they love it and then they post it on all of their social media suddenly her sphere just got widened because now all of that person's clients have been to her website so that's another thing that we do that seems to work really well and it's a way that you can combine audiences you don't have to do it with clients it could be your friends and you want to share your friends product and they want to share yours but as you combine that you grow your audiences as well as collaborating together ok so start a brand gimmick whether it's top ten posts you've all heard of you know top ten or nine second videos you know people go on vine people go on instagram do just little video clips but it's something they become known for right calls to home I've seen people make calls to home and that's like a youtube thing weird but there's all kinds of options for what you want to do my daughter is in brand and web development she does design work and so she just got her degree and she called me and said hey mom I was looking at your instagram she said you're really active on it which is good but it has nothing to do with your brand you just post whatever you want I'm like well yeah I'm doing authenticity you know that's me and she said we need to talk she's actually coming down at the end of April and she's going to be speaking at word camp Orange County so if any of you are planning on attending that her name is Wrigley Ganaway and you should Wrigley Ganaway you should totally plan on seeing her because she's going to be talking all about how to make your brand better and she's using me as an example it sounds like okay so I'm going to take that coaching and I'm going to embrace it because she knows Instagram way better than I do she's in that generation we all think we know it no she knows it and there are people though who do things with videos and so I was reading a book called expert secrets have any of you heard of ClickFunnels okay ClickFunnels is kind of cool but the guy who started that is named Russell Brunson and he wrote a book called expert secrets and in that he tells about his friend Jacob anyone already know the story okay I guess I'm telling it okay so Jacob wanted to be able to he liked basketball but he couldn't dunk no matter what he tried he couldn't jump high enough to dunk so he decided that he was going to make a science out of it and he read everything he could find for free on the internet and he started videoing himself jumping and you know trying to do it and trying different techniques and seeing what worked and what didn't work and he would just upload him to his youtube channel not because he was trying to do anything more than learn himself it was just him and his crazy video but after time he started to realize that people were watching what he was doing and he started to gain followers and then he gained more and he learned how to do it but apparently there are a lot of people who want to know how to do that vertical jump and he made a business out of it has millions of followers makes tons of money using the videos and the instructional stuff that he put together because it was something he wanted to learn so it shows you you don't know what audiences out there you just need to do whatever it is that you do or want to do and people will come because someone is searching for whatever it is that you wanted to do the I loved your example I forgot your name but I loved your example of the hair because yes you get emails from women all the time who are searching for a way to go gray naturally you know without stigma and feeling comfortable I would never have thought to search that up online but now that you've said it I bet there are lots of people looking for that solution so we're all in our own we all have our own little world of what we are experts in and that is so start a brand gimmick about that one of the things Wrigley told me that we need to do for my brand is she's like mom in your logo you have sunglasses you should be using sunglasses in every one of your pictures if it's a picture of your desk sunglasses should be on it if you're taking a picture of you skiing sunglasses should be on it and I was like wow she's like if you get a dog put some sunglasses on it you know and I thought that's so smart she is my daughter right so anyway you're not being fake you're just embracing your branding with your authenticity and you're combining the two and that's really it doesn't have to start on a basketball court doesn't have to start with sunglasses whatever it is that you are is what it needs to be because it's the people behind the business and the day-to-day operations who maybe you maybe your team and the consistent actions that you take that make your brand great and I promised you we'd get to reviews so I think we're getting close on time but we're gonna just go through here okay this is a fire we're gonna go through the valley on fire okay because sometimes reviews you guys are not always the best right we help a lot of clients transform their yelp profiles so that they can have happy news at the top and so you need to listen to that feedback because a bad review isn't necessarily bad it just means you need to fine tune and so whenever you you get a review good or bad if it's good of course you want to promote it you want to show it in a blog post you want to have something on your website that shows it share it in social media it's great to get a good review if it's a bad review you want to step back and say why did I get this and undo those processes so that you can be true to what you want your branding to be I'm just gonna go over a few questions to make it easy for you to ask your clients things these are what we give to our clients when they say that they're going to do a video testimonial or a written review I asked them to ask their clients what issue prompted you to call us in the first place so that they remember what it was that brought them there how did you feel before you asked for help so they get that emotional thing going in that testimonial it's beautiful how was working with us different when did you realize the solution we suggested started working and then how did the solution change your business those 5 questions help people to be able to formulate a review that can really help you as you grow your content can you repeat those again yes and you know what I can release them on Twitter too why don't I just do that because I think we're running short on time okay I'm good I have 5 minutes let's go question 1 what issue prompted you to call us how did you feel before you asked for help you really want to know how they felt how was working with us different when did you realize that the solution we suggested started working and then how did that solution change your business and you'd be amazed at what people say and they stop for a minute and think you no longer get the oh Jen Miller she's so great I really like talking to her like no you get the Jen Miller went through all the content on my website and changed things up in a way I didn't know I could do myself I had been worried and then I went to her and she solved all my problems that's a way better review right okay so you're giving your clients what you want them to give back to you and it just makes everybody's life easier with video you can give them these questions ahead of time and then if you are bringing them in to do a video testimonial for you then keep it conversational throw the questions in if you don't get the words exactly right just get the message across they'll answer because they'll remember because they looked at your email beforehand and we have clients that will do video testimonials on their own that's a luxury most need you to pull them in if you want to get their video testimonial and you can do it on your iPhone nobody cares it's just be authentic with it the more like lofty you get with testimonials and the more use big words and things the more they're unrelatable so we don't want to do that allow real people to advise you so these people you're asking for reviews the people who are in the office next door to you your grandma your daughter ask them to give you their opinion because marketing is a science but it's not only about the experts opinion it's about real people and I'm sure I was going to give you all time to kind of like shout out but I think we're not going to have a chance but I'm sure you all have expert opinions that would build all of us because you've been in the world you see marketing on a daily basis you see brands coming at you and you know what content works and what doesn't so talk amongst yourselves in little groups at the after party and learn from each other that's why we're here okay we're not here just to hear me like drone on and on we're here to build community and to learn from that collective knowledge okay so make friends because you never know what's going to be a key influencer in your life in your business in your community I told you about my first wordpress meetup but I didn't share why I stayed once I got there I stayed because I made friends some of those friends have become huge influencers in the wordpress community on a global basis some of those friends attended me or encouraged me to attend another meetup called the social media masterminds of Orange County we also call it SMMOC they will have a slot at WordCamp Orange County sorry for pro-ing I am on the org team so if you guys want to learn about that great group but there I met even more good friends and one of my good friends was an expert at Twitter and her name is Bridget Willard how many of you know her okay we have two people who know her at Orange County she left her job after discovering wordpress she started coming to the wordpress meetup and after a year she left her job as a secretary and became a wordpress twitter guru she just started her twitter handle is at you two can be guru so you can ask me that later but she's a great person to follow because she knows things in and out and she has really just built herself up as an influencer to many she helps lots and lots of businesses and I count her as a friend well as my friend she's helped me build my business and it's what friends do I have this community but I'm not just talking about follower content like with Bridget she's got tons of followers that's not the reason why I'm using her as an influencer I'm using her as an influencer or talking about her as an influencer because she's had influence on me and on my community and I've become better because of the people like her that I've met and my company has become better because of those types of people whether you're involved in the community on or offline just get involved and make friends so that you can start to see your way through and you may be an influencer in someone else's life because you're attending okay thank you thank you for having me and I don't know do we have time for questions or we're done okay well thank you so much I'll be at the after party Jen Miller need someone to blog you can always reach me online too thank you