Let's discuss key quotations relating to the character of Bertha Mason. Now bear in mind that Bertha Mason was married to Mr. Rochester 15 years prior and she is from Jamaica, she's half creole, half white. Now her role in the novel is one of a mad woman and she represents Mr. Rochester's lustful past that is seen as very sinful. Now do bear in mind that this novel was written in the Victorian era and there were very racist attitudes particularly towards non-white people in the Caribbean and in the places that the British Empire had colonized. So of course the way Bertha Mason is described and the way she is characterized as being for example quite savage this is also partially reflecting Victorian racist attitudes towards non-white people. Also of course the fact that she is mentally insane this illustrates of course the Victorian misunderstanding of people who didn't necessarily have a stable mental state of mind and again of course Bertha Mason is illustrated as being to some degree a victim of that. Of course also Mr. Rochester is characterized as being a victim of being pressurized by his father into marrying her without realizing that she has this almost hereditary madness that follows on from her mother. Also Bertha Mason of course is characterized as one of the main villains of the story because she's the one that ultimately causes the fire that at first Jane saves Mr. Rochester from but ultimately this fire not only consumes Thornfield Hall but also kills her and makes Mr. Rochester disabled. So she is characterized of course in a villainous way but as we read this especially with the modern reading we can sometimes feel sympathetic towards Bertha Mason to an extent. Now key quotations relating to her character in this novel firstly is how she's described as a clothed hyena and of course this is a metaphor characterizing her almost as an animal to show just how mad scary and insane she appears. The second quotation to remember when it comes to her character is how Jane first hears the laugh and this is the part in the novel where she hears the laugh before she realizes that there's a smell of smoke and then she goes to Mr. Rochester's room and finds it a flame and then she rescues him. However before that she hears the laugh and she describes it. It was a curious laugh distinct formal, mirthless, meaning not happy and of course here in terms of word level analysis you've got a syndetine. This is listing of distinct formal, mirthless and of course also this is rule of three and it's interesting one thing to note is that all of these quotations were never ever once hear Bertha Mason speak for herself. We only hear her described through other people so also of course we can also argue that she never really gains any power to represent herself.  Now the third quotation relating to her and of course illustrating her madness is how she's described as a mocking demon and particularly Mr. Rochester sees her almost as his primary tool mentor. She's the one that stands in the way of his happiness. Now here this is just a metaphor demon she's being described as a demon very close to satanic figure. The other quotation for Bertha Mason's character is when Jane Eyre is not entirely sure she says whether beasts are human being.  The juxtaposition of the nouns beast and human showing her as very inhuman and of course this ties into the final quotations remember for Bertha Mason's character which is how she had a savage face and of course the adjective savage ties into British imperial attitudes towards people who were black, African, Caribbean and they were seen as savages who needed taming and of course in this case Bertha Mason fits squarely into that. She is seen as a savage, a very untempered woman who is completely controlled by her passions and of course this has led to madness and this is now one of the major things that really plagues Mr. Rochester's life. So that's it when it comes to key quotations relating to the character of Bertha Mason.


If you know anything about Bitcoin, then you've probably seen this chart before. That's because the stock-to-flow model developed by Plan B is one of the most popular theories on Bitcoin's long-term price action. According to the model, Bitcoin's limited supply will drive its price to over $100,000 in one year from now. However, a recent report by crypto asset data firm ByteTree says the stock-to-flow model is fundamentally flawed. It would be really nice if that model was true. And yes, it's very, very good that there's a finite supply of Bitcoin. That makes Bitcoin incredible, but it doesn't create value. If the stock-to-flow model is not a reliable indicator, then what are the real factors driving Bitcoin's price action? And according to these factors, how much Bitcoin could be worth in one year from now? To answer these questions, we reached out to Charlie Morris, CIO and co-founder at ByteTree. I'm Giovanni, your host, and this is another exclusive Cointelegraph interview. In a latest report published by ByteTree, you debunked the stock-to-flow model as a reliable model to calculate the appreciation of Bitcoin. So what is your argument against the stock-to-flow model? Well, I suppose that you sum it up, but it's too good to be true. I mean, it would be really nice if that model was true. And I think the stock-to-flow is very much a technical argument. You're saying you're squeezing the market there for your force to price higher. But I revert to the gold market. I know a lot of people in the gold market, the serious people in the gold market. And yes, people talk about mine supply as a factor, but it's fairly considered to be a very minor factor, not a major factor. No one thinks that if you shut down gold mining, that the price of gold will go to infinity. It's just not the way it works. When you've got a vast amount of gold out there, it's that that you're valuing and a small amount of new supply, that's an irrelevance. And I would also point to, back in 2009, 10, 11, the Bitcoin inflation rate was really, really high. In other words, the stock-to-flow was negligible. And at that time, I would say it's the other way around, I would say the miners massively influenced price when they dominated the network. But in the future, they will be insignificant to the network. And obviously, they'll do hard work behind the scenes to keep it going. But economically, there will be far less significant in the future because the number of coins that they have in inventory and produced become less and less. So they won't have the impact. And it's completely wrong to think that the only place you can buy Bitcoin is from a miner. I mean, to the contrary, it's a massive liquid network. You can buy it from all sorts of actors in the space for all sorts of different reasons. So they do not have a monopoly on new supply. And to assume that the STOF model kind of assumes that that's the case, that you're squeezing the whole thing and we're running out of Bitcoin, it's just not the case. I suppose the final point is, yes, I like Thai supply. Yes, it's very, very good that there's a finite supply of Bitcoin. There'll never be more than 21 million Bitcoins. That's great. That provides confidence and stability. That makes Bitcoin credible, but it doesn't create value. Value comes from the actors in the space. More people using Bitcoin, more adoption, a busier network, vibrant technologies, all of these things create value. The supply side just creates stability, not value. So basically, you are saying that here, the most important thing is demand. So if there is not increasing demand, then this whole system of the stock to flow model wouldn't work because in order to increase value, Bitcoin needs to have increased demand, right? Absolutely. The supply is known, so it's not in the equation. If supply was variable and it came and went, like some of the token designs we're seeing today, then it would be very, very important. But because it's basically known and low and going to zero supply, it's all up to demand. Demand is what sets the price, not supply. In the report, you said that Bitcoin and gold are opposite. That goes against the common perception of Bitcoin as digital gold. So how are gold and Bitcoin opposite? The real point I'm trying to make is that if they're complementary assets, them being different is a good thing, not a bad thing. If you own Bitcoin and gold, then you have a better outcome than one or the other in terms of risk-adjusted returns. And please allow me to explain that because essentially, they're very similar on the supply side. We just talked about that. We're both 2% inflation assets at the moment, and obviously, both of those will fall, probably Bitcoin will fall faster than gold in terms of the supply side. But more importantly, the macro behavior of the two assets, gold likes an inflationary world and tends to outperform risky assets in general. And by risky assets, I just kind of mean the S&P 500 or something like that. Gold tends to outperform the S&P when the economy is doing badly or when bond yields are falling, where there's some kind of distress out there. Bitcoin tends to outperform with economies doing well, but also prefers inflation to be rising more stable. So both assets, in my opinion, are inflation sensitive. And indeed, the narrative within the space would agree with that. If that weren't true, then no one would see this as an asset that would protect you from some kind of collapse of the economic system. And it just transpires that over any period of time, any meaningful period of time, if you have a rebalancing strategy between gold and Bitcoin, you don't necessarily have a higher return depends on the period you check, but you pretty much always have a higher risk adjusted return. That is better bank your buck, a strategy that helps you to sleep at night. So you cover more scenarios. So in the report, you said that Bitcoin behaves like a growth stock, which means that it's expected to grow at a much faster rate than the market average. So what does make you believe so? Yeah, so the current round of growth stocks are of course tech stocks. I was referring to that. And if you only get specific, it behaves quite similarly to social media stocks. Now, Bitcoin has massively outperformed. That's not making a mistake there. When I talk about correlation, I don't mean performance. Bitcoin has done better than anything. But the up years and the down years, as I said, 2013 and 2017, the two best years of Bitcoin were two of the best years for social media stocks. And similarly, 14 and 18 were two of the worst years. And you can't escape that correlation. And the other performance in between has a reasonable fit. But if you think, where does Bitcoin come from? Well, it comes from the internet. And what is it? Well, it's a FinTech. So if it's a financial technology that comes from the internet, then it's not a great shock that it correlates with lots of FinTech and social media stocks. After all, we are building a network here. So, you know, I don't think I should surprise anyone that historically it's behaved very much like a tech stock. You also pointed out that the governments expanding their balance sheets, so pumping more and more cash into the economy, is positively correlated to the Bitcoin appreciation. So according to this argument, this year, we should see like an increase, an exponential increase in the Bitcoin price. Why haven't we seen that yet? Well, you know, what's wrong with the price appreciation of Bitcoin this year? I mean, not much has done better. I think the fangs have done a little bit better, but pretty much anything else. You can point to an individual stock like Zoom or some Tesla that's done really well, fine. But in talking of asset class level, not much has beaten Bitcoin. It's really been at the front. The money that's been printed by central banks around the world, not just in the US, has fed, you know, most asset prices. I mean, it hasn't fed everything. Things like things that are problematic in COVID and the leisure industry and energy, these things haven't done so well. But essentially, most asset prices have been flattered because there's more liquidity in the system. And I think, you know, most people who have experienced in asset markets would realize that prices are unsustainably high and can't really be justified by the current state of the economy or indeed the future outlook for growth. You know, a lot of things have got to go right for asset prices to maintain their current levels. Bitcoin is an interesting one because in our opinion, it's slightly above where it ought to be in terms of fair value, but not much above. But it's got the ability to grow much more so than the fangs, for example. And so I think that if you're an investor in a space like that, you know, it's not a bad call to reduce some of the index of profits and areas that have done really well and see this force carry on in Bitcoin. You also said that people should go along on Bitcoin when miners are selling it. So that sounds a bit counter-intuitive. Why would people go along on Bitcoin when miners are selling it? Shouldn't be the other way around? So it is counter-intuitive, but there's a lot of logic to it. When the miners are selling their Bitcoins, it transpires that that means the market bid is firm. So they like what they see in the market, they like the price and so they sell, they reduce their inventory. So when you're mining, you naturally build up inventories and then to turn that into cash, you sell, sell into the market. Now, you know, I think a lot of people would assume that the miners really want Bitcoin, but actually what they want is profit. In the same way, an oil or an oil company or a copper miner or a gold miner, they don't care about the commodities they're mining, they just want to make profit, they want to margin. And the Bitcoin miners, I would think that most of them would be incentivized by profit rather than hoarding Bitcoin for the future. Maybe the earlier adopters was a very different game, but I think nowadays when it's very commercial costs are high, that's really the way that the industry has gone. And so when they're increasing their inventory, it's because they have to, it's because they don't like the market they see. In the same way, when the copper price is down, a copper producer might start stockpiling because the market's not there for them to sell into. They're not necessarily taking a view on, I hope the price rises later. But you've got to assume that the miners know what they're doing, they've invested a lot of money, they're competent, they're good traders. And when they see a healthy market, they sell their stock. And when they see a weak market, they hold back. So that's why it works in reverse. Talking about mining, you said that the mining economy will soon face some serious challenges. What are these challenges according to you? Over the long term, fees become more important and the block reward becomes less important. And so fees have to support the entire network one day in the future. And in fact, it's not that far away, but before that crossover point happens, depends how things pan out a bit, but then how much the network grows. But it just means that the fees will be by far the dominant force in miners' reward. And we've got to look after the miners. I mean, at the moment I think they get $20 billion a year, but they need to be well-fed because they're doing a lot of work for it. They're holding the whole network together, which is an important job. And so if they're not incentivized, then it's harder for the network to operate and the hash rate will start to fall. And historically, you wouldn't necessarily think that was a good thing. But I think the network will always operate whatever happens because if it's not profitable, it will just become easier. And so all you're losing really is some security. And I think that you'll always be able to transact Bitcoin whatever happens in the future because there's just so many ways to do it. And if the network is dead, then you only need one person with a PC to mine it with one node and it keeps going, doesn't it? So I'm not suggesting that we're going to get to that point. But the system that Satoshi designed is very, very versatile and resilient for a range of scenarios, whether the Bitcoin is hugely successful or whether it's not. But I think the point he's making really is just that fees will have to be very high one day in the future to support the network, which is why we need more things like Lightning Network and SignChains and other solutions within the space. That's clear. So you also drew a parallelism between the price of Bitcoin and the activity on the Bitcoin network. You said that the more activity on the Bitcoin network, the more valuable it's going to be Bitcoin. Can you explain what you mean like drawing this correlation? The idea that you buy Bitcoin, everyone buys Bitcoin and then it's worth a lot of money. It's just not true. You've got to have a dynamic network. I bring this back to Facebook. Facebook, if no one used Facebook, if no one posted any pictures or funny jokes, then it would be worthless. The reason it's so valuable is because it's very busy and they get advertising revenue. But even without the advertising revenue, the network in itself is busy. I mean, WhatsApp had no revenue, but it was still a very valuable business model. Because when you've got the world's attention, then that value is attached to that. Bitcoin has got the world's attention or a growing part of the world's attention. I just see all the value in that. Now, as transactions also struggle to grow because we're bottom there, because as soon as you approach $3 million a week, then the fees start to accelerate. There is some kind of limitation there that the bottom line is that the amount of money that can change hands over the network is not capped. I mean, that can just keep on growing. Indeed, the average transaction size over the years has always been growing, certainly over any medium-term measure. And the correlation of the amount of money that transfers on the network, the transaction value or the network demand or call it what you will, that and the price of Bitcoin are highly correlated. And what's happened? If everyone on the planet would just huddle Bitcoin without transferring it, without creating some sort of activity, then probably there wouldn't be any appreciation of it. Am I understanding correctly your thought? I think that's absolutely correct. I mean, you put it very well. But perhaps there's one mistake in your argument. Perhaps one person could exit at the top and sell one Bitcoin for a trillion dollars, and that would be great. But everyone else would have nothing. Yeah, anything that's liquid during times of stress is valuable. And that's why a lot of macro investors hold US Treasury bonds because in a crisis, but we're quite used to the idea that dollar goes up and all the liquidity is in Treasury bonds. And I think to have something that has liquidity when things are going wrong really is a powerful idea. And Bitcoin is very much in that cap. So if everyone bought Bitcoin and didn't use it, there would be no liquidity. So there'd be no value. Another way to get to the same argument. Analysts at Pantera Capital used the stock to flow model to make a prediction for one year from now. So in August 2021, they predicted Bitcoin will reach $115,000 according to the stock to flow model. So assuming that you don't agree with this kind of prediction, would you be able to make an assessment on the price of Bitcoin from one year from now based on the metrics that you described in your report? You know, I don't know where network demand is going to be in a year's time, but I can assume that it's going to be better than it is now because the natural state of affairs is growth. And the trend growth rate is about 86% and has been for the last few years per year, which is not bad at all, is it? And so that would give me a lower target. So I think the worst price I'm going to give you for October 2021 is around $7,000. So that would be things all go horribly wrong, and the network starts contracting a bit and maybe some governments get in the way and cause trouble when we have some kind of recession. So it's about $7,000. I think a central target would be closer to about $20,000-$25,000. I think that would be my cool view of where we are in a year's time. And the other bound target, if we go back to bubble, would be about $96,000. But so I'm sorry, I can't keep up with the Pantera model of what was it, $116,000. But I assume if something goes up too quickly, then it probably comes down again. So you know, I'd be much happier with $25,000 a year and stay on that 86% growth rate for as long as possible. Cool. All right, that was it, Charlie. Thanks a lot for being with us. Thank you, Giovanni. And one day, maybe we don't have to do this on camera. Maybe one day we can actually shake hands and not wear a face mask. That was Charlie Morris, co-founder and chief investment officer at Byte3. I'm Giovanni, your host. If you enjoyed the interview, as always, smash the like button and see you next time.


I will be on what not tonight at 9.15 p.m. Eastern Standard Time. I will be bringing all of this vintage goodness. This is just some of the items I'll be bringing tonight. Be sure to bookmark it and check out my Buy It Now. All of the Buy It Now items do get discounted shipping at the time of the show. If you have not yet joined what not, you can use my referral link down below and get $15 to shop. Again, this is just a small preview of some of the items that are coming to my show tonight. Hope to see you and thanks for watching.


Hey yo, what's up guys, this is Chris Pike. My friends call me Big C. Back in action, back using the heartbeat tool today and I wanna show you something totally different, something we've never covered using the tool. Here it is guys, we're gonna cover some cars and not just any car, we're talking about the iconic Dodge Charger and not the normal iconic Dodge Charger you might be thinking about those 69 Chargers.  Yeah, it's a little strange here guys, but muscle cars and electricity and lithium batteries are coming to American muscle guys. We've got the brand new looks of the upcoming Dodge Charger. Also included in this cool heartbeat video is some 2004 video game cut scene CGI. It's just really really awful and a CEO that wants to send it and tell the suit say you can't tell me what to do and then totally do exactly what the suits told him to do. Anyways guys, I'm not gonna break it, I'm not gonna ruin it for you, let's check it out with the heartbeat tool at H.KI or HKEY, let's go. All right, here we go. So here's the Dodge Next Gen Charger. We're gonna be seeing a video with Tim Kuniscus and that CGI of the Dodge Brothers from years back. Let's kick it off with the new Dodge Ram, let's go. The thing you need to know about the Dodge Ram is that we always get to where we're going without ever forgetting where we've been. The miles under our belts, the hundred plus years of know-how and swagger fuels us with the highest octane, gives us the greatest charge and always will. All right, so far so good. It's a pretty cool looking start up here. Let's go switch up to 21 seconds here. Again, I'm using the heartbeat tool and we're gonna take a look at the 1910 style newspaper. Let's take a look at this one. Yeah, just waiting for Charlie Chaplin to jump out. I'm gonna give them an A plus for style at this part here. They really did capture the old aesthetic from the old hand cranked. They were hand cranked cameras. So here we go.  Here we go. Look at this. Pick up your change, buddy. And let's meet some brothers. Look at this strange 2004 style GIA. Okay, so far so good. Look at these two. This is like a video game from 2005.  Horace and John. And that, by the way, is the CEO of Dodge, the current CEO. Wow, so let's old school versus new school. At least they kind of color corrected it so that it looks like they belong in the same sheet. So score to their composite guys and gals. Ham tramming. I'm on your side. You can put down those wrenches. I'm on your team. It's okay. Damn, it wasn't easy getting here. And I don't have a lot of time, so here's the deal. So that's the acting for better or for worse. Let's go ahead and skip forward here because they just have this sort of hanging out and getting to know each other. Of course these guys have wrenches in their hands like they're goombas from a Godfather show of some sort. But hey, whatever, so be it. Let's skip forward to 251 Brotherhood of Ram. Let's just say that you brothers created a brotherhood. You've built something more than a car that made the guys across town mad. You guys made your name on big city streets, back roads with new Chiners, and on the high banks of racetracks across America. The Dodge name became known for standout design and performance. The name Dodge, your name 100 years from now has become synonymous with baddest, quickest, fastest, dodgiest. Yeah, okay, maybe not dodgiest, but jokes aside guys, the old school chargers are pretty wild. Not gonna lie about it. Let's skip forward a little bit here and let's take a look at the batteries. I'm talking about batteries driving electric drive motors to deliver instant torque to all four wheels. The combination is gonna redefine what it means to never lift and push the performance of this new Dodge muscle car beyond any conventional no prep muscle car. So I don't know about that if you're a marketing team watching this, to say that you don't lift, that's generally a no-no. I mean, do you even lift bro? Come on, you wanna steer clear of that. This is a muscle car, muscle cars lift. The dudes that drive muscle cars lift, it's what they do. They practically got protein, you know how it is. All right, anyway, let's skip forward a little bit here.  Well, actually, you know, let's watch this. This is an interesting one.  Electric cars are supposed to be green and politically correct. So this thing must be super efficient in environmentally friendly, right? I don't know, maybe, but that was never the point. The point was that they told us we couldn't sell Hemmys but they never told us that we had to be boring and slow. So this is a weird kind of created a false dichotomy of the suits told us we couldn't or the people said we couldn't sell Hemmys. So we're doing this instead. But it is environmentally friendly, maybe. I don't know, it just seems a little odd with their approach on the marketing on this one. But anyways, I guess this guy's trying to be a rebel and the CEO is also trying to be PC and green, which is also fine. But I don't know, as they say, pick a lane. Anyways, let's get forward here. Let's look at the rear tires, the discharge rate. They start getting into some specs. It gets interesting. Everything that is cool about this car, from the far wing design, it doesn't look like a typical battery-electric melted jelly bean to the 325 rear tires to the E-rupt transmission. And most importantly, the ultra-high performance 550 kilowatt discharge rate. Yeah, so that's a pretty good size kilowatt discharge rate. Work together to ensure maximum acceleration, but hurt efficiency. But hurt. That's also another word for the marketing team. But hurt can be two words or it can be one word as in he was very but hurt. Anyways, just keep going. Let's keep going. Let's get forward to some video game looking action here. Fuel economy of their muscle car. Yeah, they never did. That's not why they bought it. Yeah, that guy looked like he had a lobotomy or he's from a 2004 video game. You saw it, I saw it, you can't avoid it. It's not why anyone will buy the new Charger Daytona. They're gonna buy it because of the stunning stop-you-in-your-track styling and the segment redefining performance. Okay. Order of old Scatback Charger Daytona will put out over 670 horsepower. There you have it. 670 horsepower with the Scatback, whatever that might mean. And Scat has multiple meetings, by the way, marketing team, if you're watching this. And over 600 pound feet of hand-pinned torque transferred through a selectable all-wheel drive system. It's gonna out-accelerate today's Red Eye Super Charged V8. And I'm not even talking about the 800-volt SRT Banshee system yet. Yes, there's an SRT Banshee system that hasn't been unveiled yet. They don't state the specs on it, but I don't know, whenever they do launch it, it could be some piece of work, let me tell ya. Guys, I'm gonna skip forward a little bit here. We're gonna take a look here at a little bit at the interior. What you will want is the Charger Daytona's game-changing interior with more trick tech. It delivers best-in-class rear cargo space with a rear hatch and fold-plat seats. You're gonna get muscle car design and UV-like cargo carrying capacity. The thing is amazing. But what could be even better than a muscle crew with UV capability and the functionality of a hatch? Yeah, for those of you that like to take your children to piano practice in a muscle car that's eco-friendly with electrical, yeah, well, whatever, let's take, you'll see. Well, easy. A four-door with all that as well. Yes, the Charger Daytona will be available as a two-door coupe and the four-door sedan hatch, both with the same wide-body stance that will put the passive world on notice. So there's that.  All right, guys, last thing, a couple of things I wanna show you here is let's take a look at their exhaust system. It's really loud, by the way. And what else puts the passive world on notice is our Fratsonic chambered exhaust system. It screams as loud as today's supercharged V8s. Whether you opt for the 496-horse RT or the 670-horsepower Scat Pack, or later, the SRT Banshee. The SRT Banshee. How many horsepower is that gonna have?  Every Charger carries the Dodge torch when it comes to touching all the senses. So there you go, there's the last look. And then a final woman I wanna share with you is Twin Turbo, it's called. Yeah, you'll see. Scream of the most power-dense internal combustion engine not just ever installed in a muscle car. It's not all electric, everybody. In 2025, the all-new Charger will also be available as a six-pack with the Twin Turbo Hurricane. Standard output hits the streets with 420 horsepower and the HO spins the dyno to 550 horsepower. But these aren't old-school engines. No, these hurricanes embody everything that we've learned about piston power since the doors of the Dodge Brothers shop first swung over. All right. Twin Turbos that perform like they're constantly spooled. In a drive line, the house is an eight-speed transmission and an all-wheel drive system, standard. So there you have it. The Twin Turbo additions are out there even though the horsepower seems a little bit on the light side, all things consider part of me, but no doubt they're much more upgradable, I'm sure. So there you go, guys. This is just a quick heartbeat moment, a section of moments that I enjoyed in the new upcoming Chargers. Let me know what you think in the description below. Thanks for watching.


Hello and welcome everyone to Exchange for Media's D2C Revolution. We are in conversation with Ramita Mazumdar, founder of FoxTales Thincare. Hi, Ramita. How are you doing? I am great. How are you? I'm good as well. I would love to dive right in and I can see the craze around the colorful products and the bottles that come around with FoxTale. How has the journey been so far for the brand? Being just a two-year-old brand, what have you seen this far? Consumer behavior changes, challenges. What do you think? The journey has been nothing short of giving a feeling that we are extremely grateful. We are grateful to the customers. We are grateful to all the love we've gotten. And most importantly, I think I'm very grateful to the team. We worked extremely hard to get things right and do right by the consumer. See, I think VPC and I think consumer in general is at a very interesting phase. As over the last five, seven years, we've been exposed to a high amount of learning. Social media, we can keep talking about trolls and all the negative things. I think what social media and the world of digital media has done, it's exposed us to what's happening across the world. And what that has meant is that our needs and desires have grown at an accelerated rate. Now, one is that second, India is as an economy doing really well. And as consequence of a good economy is that consumers are benefiting from it. So you have higher per capita income, which is dispensable. So I think consumer as a whole, everyone, I keep hearing that this is a golden decade for India. But I can tell you as an execution as a business person that I really see a lot of aspiration. I really see a lot of educated customers. And when I say educated, I'm not talking about literacy per se, but I'm talking about educated about what they want, how they want it. Having a higher sense of self-awareness about the life they want to build products that fit into that life, etc. And that is making our story very interesting, a lot more challenging because today you can't just tell a user, you have to use this.  And she's very clear what works, what doesn't work. So honesty is something that has come at the peak of it. I think what today users are really rewarding is honesty. They're rewarding transparency. The amount of consumer maturity.   You can do things wrong. But at the end of the day, how agile are you in making it correct? So we are in this beautiful economy today, which is giving us the power to spend. But most importantly, we're at an era where we know who we are, where we are trying to strive very hard to become who we want to be. And accordingly, the other consumer categories are fitting into it. And I think BPC is one of the most personal categories if you look at it, but not only women today for even men. It's a very personal choice, what you put on your skin, how you put, what do you want to look like, et cetera. So it's fitting into the story of, it has to fit into very honestly, the story of who the Indian consumer wants to be today and how she wants to be perceived. And that honesty has become the crux of it. So what is the biggest challenge is honestly being truthful to the user today is not just the language or a lingo. It is a necessity. So being truthful to the user is what makes our job easier because we started as users. We started because we felt like people are not being truthful in the category as users when we were users of this category before launching the brand. And I think because that's the DNA that also makes it very easy for us. But at the same time with every new product repeating that truthfulness, repeating that honesty, with every new campaign repeating that truthfulness and honesty. So I'll tell you one of the things, right? We've launched a hybrid sunscreen, which is like a foundation sunscreen. And then there are three shades, shade one, two, three. So usually in any company makeup brand you go shade one is the lightest, shade three is the darkest. And we said, why? So we exchange it, shade three is the lightest for us and shade one is the darkest shade for us. And if you go offline, a lot of people still get sometimes confused. They will get the wrong one and then they will say the brand's not done right. It took me one month to correct that saying that and now I went through a month where people complained about it to the month that I get a lot of positive feedback that, you know, this is not just saying you're intrusive. This is like such a niche thing like shade three to one, right? Why should one always be the lightest, right? You always know number one and number two. Like, you know, there's always a connotation to it. So I suddenly as they were see going through my social media reviews and people started noticing it saying that, you know, they've done opposite of what the market is. They took a risk at their business because they knew that people could have easily confused for it and that could lead to negative feedback. But I very quickly, the consumer realized that, you know, they just practicing what they say and then they also appreciated us for that. So yeah, I think being truthful to the user is the biggest challenge and the biggest benefit and strength that we also end up experiencing. Very, I mean, intriguing that I never knew this foundation thing that you just told me, it's very interesting to see that somebody is redefining the game. Also, coming to the definition where the vegan cruelty free topic as a whole has been overused and overexposed now. I'll be honest, I'll share my own opinion. When I Google a cosmetic and I say I want to buy vegan and cruelty free product. The next minute Instagram loads me with so many brands which I've not heard of, which are new, which are better, which are giving me cruelty free and vegan free and gluten free and I don't know what all I'm not sure. There are so many terms at this moment that I'm not even sure I'm mixing up food and cosmetic maybe.  See, Jenny, they'll tell you I and we very firmly believe that we actually never tried to pitch ourselves as vegan. We are vegan. We are cruelty free. We don't test on animals. We don't use majority of the ingredients in the world unless they pass a safety test. So we only use ones that are approved by the EU, etc. So there's a lot of testing that we do and a lot of we don't never use something that is allergic or every fragrance is allergen free. And there are only close double digit fragrances in the world that are allergen free. So it's not like my world is huge. So it also restricts and makes the problem to be solved more complicated. But I told my team when I started off when I still tell it like when I talk to investors or when someone's asking me what have you guys done right. Yeah. Agar Khana Saap Hoga and I'm talking in Hindi, you are not going to tell someone Oh, the food is clean. You can eat it. It has to be clean. It's the most obvious thing. You are not going to be like I watched the vegetables and made it. It has to be washed and given it.  There are no animals on the plate that are only vegetarian. It has to be it. So I think as a user again, like going back to the fact that it started as a user. I think today vegan cruelty free is a necessity.  I think if you're not vegan cruelty free, then it becomes a problem. And I don't think it's also such a great task that I'm doing that I'm going to go and pitch my users that here I'm vegan cruelty free. I want my users to know that these guys are doing every basic thing to be conscious of the environment conscious of what the user wants conscious of what sensitivity different users can have. And when she doesn't think about it, then what she starts thinking about. Okay, why am I using see you are not using skincare because it's vegan you are using skincare because there's a benefit you want right pigmentation dark circles, etc, etc, etc, whatever is the benefit. But if you start worrying about us being us doing the basic things right then I'm not doing the right job as a brand. So I always say that while we are vegan we are cruelty free we are all of these. We made a lot of safety standards which are much higher than a lot of brands that I have used previously right and we are very conscious of it and very particular about it. But I don't like talking about it or I honestly never pitch it you will see on my website there's one place and it's not like it's gotten a huge you don't go to my homepage and you will see vegan cruelty free brand.  You might not like the vegetables he makes but you know that the taste is going to be primarily right. Brands have to do that and I think we have these firmly believe that that's not my pitch that's my that's my obligation that's my moral duty to give you something that's vegan something that's cruelty free. My pitch to use always about the result you will get beyond it and I think it's true yeah now users, I don't think today there is only a set of users for cruelty free or vegan or paraben free etc.  This was truly sulphate free right and you will there are different derivations of it that people started using, but it was not truly sulphate free. So it took me a year and a half to make a truly sulphate free acne acne face wash because it makes this it forms people feel like it's using. So I have to solve for foam but I'd also made it truly sulphate free. Right so I don't say just sulphate but you will go and look at my anti acne face wash it's my pitch is not it's sulphate free because everyone's pitching that even if they're not doing it. You need to know that we are this and that's my moral obligation that's not something unique and such a big thing I'm doing. I think that's the basic thing I have to get right before I start solving for anything. Correct makes sense I really like the way you put it across, especially with the mom's food example of course that's very correct. Also moving ahead, what are your offline expansion plans are you already out there or it's on the cards. So we are across 10 cities in India. We are in a combination of general trade stores, we're mostly in general trade stores, a combination of the beauty assisted stores and non be a non beauty assisted stores. See, again, I think online we have built a profitable business online. So it's not like today, a lot of times offline happens because online and I'm primarily my website. So it's not that people usually marketplaces ends up becoming a big thing big channel for them but then you worry that you know if I'm so dependent on one marketplace what if they increase their margins etc. So you take a hit on profitability. They are primarily our website and we are profitable so that's not a worry that I end up I have to have and we are growing that's what quite fast quite well there. But I think but market but I think marketplace and offline are both when my users see there was a time where I prioritize my website is because I wanted to learn from the user on the website. I know what the user is buying what is she liking what is she not liking so there's a lot of learning I got right and it is very critical whenever you start something you need to learn. You can never hit it right maybe you'll be lucky and hit it right on two things but you will most likely have a learning curve on two three other things right. So that's something that we took that one year. Now, I'm not just solving for what I am learning I have to solve for okay my user has tried me there are so many X number of users who know about me but they are going and telling their families they are going and talking about us. So I have to be where the user is sometimes it's also inconvenient for the user to buy one product from a website and two three other products from a marketplace.  So we are prioritizing that also offline for me is the most was always something that I had to crack wanted to tell you why is because as much as we think that we all are shopping online. The majority of the Indian market is still offline lead right. Totally agree skin care color cosmetics etc you know. It's easy for me to want my user to trust me but unless you try the product how do you trust right. So I'm thinking that now we've reached a scale that we are expanding to that part of India, which doesn't necessarily has the have the highest trust online it's not like she doesn't shop, she might be shopping the second time online. But trust building has to happen and trust building happens when you can touch the product when you can see the product when you can try it. And I think that's what for me offline is being where you are no matter you're going out and going to buy something I want to be there. And that's really true FMCG FMCG is where you go to buy a pep so then yet you can see a skin care you can see a color cosmetics that's true FMCG right. And I be always that way if you look at a packaging it's colorful there's a reason it's colorful I wanted I didn't want to be a black and white thing on the shelf I wanted you to see what those are. And each product stands for a different color because each product stands for a different story a different problem solution. So offline is going to be big for us in terms of expansion in terms of penetration, but having said that marketplaces and websites will continue marketplaces is also a priority we built a team this way that we can prioritize on all three things which is choose one over the other. We are lucky that we don't have to substitute growth for one over the other it's not that one is not growing so I'm growing on that. And I think we are expanding so rapidly because all three are growing at the pace that they are. And yeah so offline you will see us to quite a bit now. Amazing sounds good. Also I read somewhere that 25% I guess of your revenue goes to the marketing budget if I'm not wrong something of that sort. Yeah, yeah so. Yeah, so how is it like what is the media mix and what is the what is the marketing mix that you follow where does that 25% in different channels go and what is the most profitable for you are always highest on which platform. So I'll tell you we see marketing me. What we do is innovative how we do it is innovative the channels by itself I think for every brand is mootah mootah the same. Now the marketing budget goes into performance marketing which is your meta and Google of the world it goes into marketplaces like Amazon like they also have they also have display banners etc. It goes into influencers content creators etc influencers who are posting about us talking about us that we partner with a lot of brand ambassador kind of profiles, it goes into that. And primarily it is these three there is always a little that goes into affiliate channels etc. But primarily the majority of the budget ends up being these three. My ROI is highest. So for me it is very hard to pick one and what also ends up happening between the channels themselves and wherever I was taking it we are able to prioritize the other because profitability is something we take very seriously whatever compromise on it. Like I'll tell you on the start of the month when we decide on the cost no matter what the revenue target meet or any cost structure never changes we never increase it we always in fact end up under spending versus spending more. And the team will never come and say, hey revenue targeting me that do like extra that is never a conversation that we have you have to meet your revenue target at the same cost now how the channels interplay with each other is always a question. But yeah, I don't think that I can choose one over the other I think each of them build to have something leads to be a creation etc. So I also don't think it's right to think of our way that way for example, you're running on the meta, an influencer talks about you, let's say, but you see an Instagram and then convert it convert end up converting on it. So it will look like your performance marketing has very great ROI, but the influencer also has a role to play and vice versa. You know, the reality is that marketing digital marketing by itself is a very interplay with each other quite a bit because it's the same user who's seeing you with an influencer who's seeing you on Nike and then seeing you on Instagram at. So what leads to the final conversion is always very difficult and tricky to say, so hence I don't I'll not get into ROI definition because it will not be fair for these channels for us all of them are equally important and all of them touch would have worked well for us. Sounds good. Also, as far as I could see foxtails website and stuff. I did not find a very famous face attached to the brand, and it majorly banks upon influencer marketing as what you said right. So this is what I'm asking you this is what I wonder about DTC brands that is establishing a business without a celebrity endorsement today tougher or easier and is influencer marketing a total 100% alternate to it. How do you think about that influencer marketing versus celebrity endorsement. See, the reason we have not done celebrity endorsement other than the fact that they are a lot more expensive. Of your day, not more cost into production and I think you've not had the bandwidth or let's say the necessary need that we invest because you know, for you will invest that kind of money and your revenue has to make sense to invest that kind of money. But it's not just been a business and a number that call it's also been the reality is I'm not against celebrity or I'm not like do we not think about it of course we think about it. But you know, I don't want to do a celebrity endorsement just to access someone's reason she has so many followers she's such a big star. I wanted to reflect foxtails personality right see I am not Kylie Kardashian or Kim Kardashian or you know, Hailey Bieber that I will launch a brand and people end up using it because they'll be like. Like you know, people know me as a business woman people know me as my for my financial background people know me for building foxtail but it's not for my. So I think what leverage and I think it's a huge leverage the stars have they are known for their personalities right they're known for what they start for it's beyond movies right today. If you talk of celebrities it's not and the reason some endorsements were great when it comes to celebrities is when the first their personality and the brand talks to each other. I don't think I've been able to identify with celebrity and foxtails. What is with celebrities personality aligns with what foxtails and so on. And I think I'll do real injustice to foxtail if that marriage doesn't happen quickly. Because it's easy see I can get someone I will pay someone and I will all of that is fine right but I think when this I also I have not worked with celebrities I really but I don't think basis the interviews are here and so I say here that if the personality aligns with the brand they also have a real connect and love for the brand right. It is not just a transactional thing so I think I don't want to get into a pure transactional relationship with the celebrity because then she becomes the face of the fact right. And it's as good as you know like today today I can't say I'm the face of the brand I think I am the voice of the brand I think I have people like may have some some very strong. You know, content creators who are up front talking about the brand, etc right may is a part of the founding members and she talks about the brand quite and she goes to a lot of places and people ask how you the founder. The reason being that her personality aligns with what Foxdale stands for right and so what people feel when they use the product look at the website and what they feel when she talks what aligns quite a bit. And that's the personality that people look up to so I think for a celebrity it's a much more magnanimous personality right it's a very well defined it's not that she's going to partner with me and suddenly I will influence her personality in the market in the audiences head is well defined so her personalities will influence people how people view Boxdale versus vice versa and hence it's very critical it's the right person who's coming and becoming the face. And I haven't found that yet I try to think about it and people have asked me who would it be. I have a few names in mind but honestly I did not reach the stage where I would love any time I partner I would be having conversations I would want to understand who she is I would want to know how my user sees her etc that's one to your second question is influencer versus celebrity. Yeah, whether one displaces other I don't know and I don't think so I think influencers have. You know I think we are doing a disservice to influencers by thinking that and I genuinely think this that thinking that they are just creating content I think what they are known for and what people respect them is for the intelligence of the category that they develop right and that's not necessarily true for stars stars are known for the personalities right what they stand for I think influencers are known for the intelligence of the category right. Now, their profession is acting their intelligence isn't acting and identifying the right script identifying the right audience and films and everything content creators kind of intelligence is the everyday intelligence about the category they pick. You talk about any influencer if she's a comic her intelligence isn't the comic relief that she's giving right if you talk about a skincare influencers intelligence is about the skin type etc like today she can function almost like a Dermat but not a Dermat but almost like that right so I think. To me the reason to collaborate with the two are very separate. When I collaborate with an influencer I collaborate because she's a key opinion leader I collaborate because she can execute on a I want to collaborate because I want people want her opinion about me in fact we are one of the. We're the first brand to do lap trials now we've not we should do it again as we used to send before a launch product to influencers and we used to say you give whatever opinion you want even bad it's fine you give that opinion to us so I care about opinion about my products I can because and people care about her opinion about the product right so I think. Intelligence about a category and star value. And I know today a lot of content creators have a lot of star value etc but the reality is they've gotten that star value through intelligence in the category right now today a lot of entrepreneurs have star value right. But the reality is the reason they have star value and well deserve star values because they have intelligence about the category their profession right so I think the reason for that star value is very different. And hence is very, and hence I don't think one displaces the other, I think as a brand we will always be working with content creators because we love them, I think we have a very good relationship with them, I think we respect them a lot as when we make products as users. While I'm making a skincare brand when it comes to travel and look at some other influencers and when it comes to something hair care I look at some other influencer and stars collaborating with stars actors actresses I think that's a very different reason is because I would want to want her personality to rub off on her that's brand creation versus this is more like creating product trust product credibility etc. Perfect. I think you just covered all the length and breadth of everything that I wanted to hear. Thank you so much. The last question. What do we see foxtail doing in the coming fiscal year what are the plans. Grow grow grow grow profitably grow profitably grow profitably and we've already established ourselves in the channels website is already there marketplaces you already there offline is already this is not something that I'm suddenly going to open up a new channel, you will see us going deeper into each channels, which is where both the growth and profitability context comes in. You will see us launch a few more products roughly 70 products in the coming year which I'm very excited about I think some of the products are truly outstanding. Next, early next year you will see us flirt with something new, and I'll talk about it closer to that time but that's again very interesting that's going to come up. You will see us. You know, we are a brand that was built by users from day zero to day now with what product to make our users tell us whether to launch a product or users tell us after launching whether the product is good or not or bad we go back then we do the product then send it to the user who said this is bad and then once they validate we again launch it. So here are the only thing that keeps us going as users and I think we are constantly thinking of how to integrate that more how to be more available to us, whether it's from a sales point point whether it's just from a feedback point point whether it is just from having fun We did one huge lab trial in the last year of October, and which was you know, headlined by Riya Kapoor but we just did a huge experimental lab that we created where people could come and try the products and test if they are working. And it was just a party, it was a party and we loved having fun with them dancing with them having a good time with them. So I think it's just in one way or the other we are constantly trying to solve for the users or trying to talk to her or trying to be with her or be around her to learn from her right so I think you will just see us do more of it whether it's on product whether it's on sales whether it's on operations. And yeah so I don't have any fancy answer for you but deeper penetration into current channels, engaging with our users more in any format, and yeah doing right by the users by launching the right products which I think some of the products will be launched are outstanding. So yeah, that's it. Sounds good. Also this question I should have asked first but probably I'll edit it important first. Why the name foxtail what does it mean. So the name foxtail. So I was doing before I started foxtail right. I knew I wanted to do something in skincare but I was like rose ne brand launch of the coffee popular that every brand comes out with coffee green apple popular that everyone comes out with green apple. So what is but the when that's happening it's like you know, I'm sure you would have gone. I'm 100% sure you would have. You know, we go to a store we buy a new product online order two, three more years. There's something that's wrong and it's easy to acquire users today but very difficult to retain them. So it's like let me go and talk to the users what's happening right. I mean is it just me who was feeling this very strongly or is it yes I interviewed a lot of women in fact I do 937 937 women at that time. There was four months of a lot of conversations and not all. There used to be like you know some people used to be very like some people get caught like Why should we answer your questions but I think that was a. I was really searching for a name, I was like, you know, I'm doing it alone, I don't even know if I'm going to do it.  So, but I couldn't find a name, I went through so many, all of that stuff and then there was December 2020, I had gone to Chikmaglur. It's a resort in South India, and there are a lot of, when you go from Bangalore to Chikmaglur, there are a lot of coconut trees. But when we reached the resort, they started giving us a tour. And the first thing, the person who was giving us a tour said, this is not coconut, this is foxtail, F-O-X-T-A-I-L. And it's the most useless plant. And that stuck with me. I was like, what do you mean by everywhere, right? So then we went on to see coffee, it's a coffee plantation, bamboo, everything. We did a one-hour natural-deserved tour.  So it's useless because the seeds are inedible. It's not like coconut trees. If you benchmark it to coconut, it's not as useful because there is no coconut water, coconut oil, nothing can happen. The seeds are inedible. But the roots are extremely strong and hence it's planted in mountainous areas to hold the soil together. Where coffee can grow and coffee is a very important commercial driver for India.  My brother and I have gone on to do whatever we've gone on to do. But the real fort and kind of the unsung hero, if I may say, or heroine is my mother, right? She holds the fort together for all of us to continue doing all the adventurous stuff that we are doing. And I think it's tour for housewives, right? You can keep, we all get the CEO's societal accolades. But they are the ones that are holding the fort and you never get to know that, right? And then I was like, but you know, Fox is negative, right? Then I love the name. I think I just love the, so I love the name there. But when I love the name, then everyone was like, you know, people I was talking to, like Fox is quite negative, right? Because I'm a bachpanmae, aships and pebbles may put that it's the cunning animal, etc. So that's when I started reading about Fox. Fox is a very cunning animal. Of course, it's a great runner. It's cunning. It's a very, what we say chalak, which is great, right? Like chalak is not necessarily bad, but yeah, there's a negative connotation to it. But Fox is a great mother. Fox is a very nurturing mother in the animal kingdom. And the moment I started reading about her nurturing side and how great a mother and probably one of the best mothers and most nurturing mothers in the animal kingdom. I fell in love with the whole persona that she has. And I love the fact that she's not a Sati Savitri. So I think we as women are constantly told, like I've always been a male dominated job, whether it was banking, whether it's here and I've had women also come in. Do you not want to get married? Do you not want to have kids? Why do you work 18 hours a day? Or it would be the other way, right? So I think women, whenever they're pretty, they can't be smart. They're smart. They're not pretty. If you are wearing heels, then probably you're too snobbish. If you are wearing chappals, then probably you're too chalak. You know this constant compartmentalization. And I think it's time we as women say we are not Sati Savitri. We don't want to be one. I can be a great Alpha CEO and I can also be a great mother at home. It doesn't mean that I'm ambitious. So I can't be a good mother. And it doesn't in any way that if someone chooses to be a housewife, she couldn't have excelled professionally. That's her personal choice. So I think respecting layers in women and her personal choices is what Fox I think encompassed very nicely.  So that's when we came out with the tagline. I happen to say it. It's like every skin has its own story. It was part of the conversation, but that became the tagline of the company because we really feel that every skin has its own story. And unless I know your story, I can't solve for your skin. And by yourself, the skin tells a story, right? The day you're looking dull, you're tired. There might be like a lot of people, the day they are, their mood is off. They are sad. Their skin feels dull. Their eyes get smaller. Like there's a lot of story that skin tells. And unless we know that story, we can't do justice to what we are doing for you. And we changed TAL to TAL. So that's the name Fox. It's a longer explanation, but it's a company that wants to, the vision was to be able to create great products for modern Indian women and respect the complexities she has not only in her life, but also in her skin and be able to solve for those skin complexities. So I think that was it. Well, I think that's the cherry on the cake to the last response of our conversation, the right time to end it sweet. Thank you so much for this amazing insightful conversation. And stay tuned with us, everybody, for upcoming episodes of D2C Revolution where we decode every brand's story. Thank you. Thanks, Tani. Bye.


I'm warm, like really, really warm. Well, hello everybody and welcome back to my channel. Sorry I have like a really blocky face right now. It's really, really hot outside and I just got done walking Doyle, which he'll probably come in here in a little bit. Just got home from work and I wanted to do a go wild tag with y'all. So I went to go wild, this is my second time going and my friends Jody and Ryan, which I will link their channels down below. They are gonna be posting, I believe they're gonna be posting this to date as well. So anyways, go check them out. They're probably gonna have very different answers because this was their first time going. We collectively, actually mostly Jody, got some questions together and I'm going to answer them for you. So yeah, here we go. The first question is, was this your first go wild? Well, I guess I just answered that note. So my second go wild, my first one was in Austin, Texas and then this past year was in Las Vegas, Nevada and I don't know where the next one's gonna be. So this was the fourth year of go wild. So next year will be five years of go wild but I've only been to two and I will go to the next one. So they haven't announced it yet. So I have no idea when they're gonna do that. I am not privy to that information, but we'll see. Who were some of your must meet slash get a pick with people? The only person I hadn't met before that I really wanted to meet was Jennifer Ross from Pretty Neat Living. I will leave her channel link down below. I'm assuming if you know my channel and my stuff, you probably have watched her. I started watching her the first maybe month that she started uploading, which was eight or nine years ago. It was a long time ago, y'all. But I was invited to an Aaron Condren invite only party and she was there and she was very lovely and we got to talk a little bit and I was just like, oh my gosh, I love you. In the least creepy way possible. So anyway, she was really awesome. I did get a picture with her. My Instagram is below if you guys wanna see me and follow me on there. Also, the Instagram saved stories on my profile. I have two albums for Go Wild. So if you guys wanna see leading up to the event, what I was doing and stuff I was doing, Go Wild wise and then when I'm there, that's where all the shenanigans are happening. Number three, what was your favorite memory of Go Wild? I don't know. This year was so different because I did have roommates. So that was actually like really nice. I thought that I might not like it, which no shade to Jody or Ryan because they were my roommates. But I don't know. I felt like the experience was definitely heightened because I had other people in the room with me and I wasn't so like isolated even though I was like hella busy the whole time. I don't know. I think my favorite, I don't know. It's not memory, but I don't know. Okay, if I had to pick a favorite memory, it would be getting up at the welcome party which had Caddx Karaoke sponsored by Chrissy and Designs. Of course. And Jody and Ryan and I got up and sang Ice, Ice, Baby and that was really, really fun. And I may have had one or two mini cocktails, but whatever. So that was actually really, really fun. And I kind of like coerced them to come and do it. I'm like, come on, let's go. So that was actually really cool. So I would say maybe that's my favorite memory, but it's also like with my roommates. So there you go. Next question. What were your expectations going in to go wild? This year I had different expectations. I was, clearly I'd been to go wild before and I was on their social media team. That was like an invite only kind of a thing. I didn't seek them out for it. They talked to a few different people that had been to go wild before and who were probably planning on coming to go wild and approached us and asked us if we would do some, you know, pretty organic social media for them, which we were gonna probably be doing anyways. My expectations, I didn't really know what to expect to be honest because I knew I would be busy. I just didn't know how busy I would be. I got to do a couple like really cool things, kind of some behind the scenes stuff, which was really fun to kind of showcase for you guys that either weren't there or even were there and then got to kind of see a little sneak peek a little early. But yeah, I didn't really have any expectations this year and I don't know, I enjoyed myself. Number five. What's one thing that surprised you about go wild? I don't know. I guess since, okay. Here's one thing that actually did surprise me. I'm surprised that they did not announce the location for 2020. That was kind of surprising because at the last couple of go wilds, they have announced it at the conference of like, just like the city and state of where it's gonna be. Well, they didn't do that this year. So that was kind of surprising. So I'm gonna say that. Number six. Did you have any roommates or attend alone? Well, I already answered that, but last year I did attend alone and I had a fabulous time. But yeah, I had roommates this year and they were Jody and Ryan. The people linked down below. Number seven. What would you do differently next year? Hmm, let's see. Maybe next year. Okay, I may make some contacts with some people that maybe I'm just internet friends with beforehand, versus just like running into people and maybe like making a plan to like grab lunch or like meet for breakfast or something like that. I did do that a little bit, but I just feel like you wanna have like a conversation and like, you know, get to know somebody a little bit more and they wanna get to know you and it's just like, it's difficult when there's so much going on and you don't like make that tangible time for each other. So anyway, that's probably what I would do next year. Yeah. Or at least try to make those connections and see where like the schedule pans out. Next question. If someone was thinking about attending next year, what advice would you give them? Go, just go. Last year I went by myself and this year I went with roommates and I know that there's a lot of people that go, that actually find the roommates like in the Facebook group. There's like a special Facebook group once you're in attendee that you can go to, you can find roommates, other people that wanna split the cost of a room, either like, you know, one other roommate, two or three other roommates, just kind of depending on what you wanna do. So everyone is just like so supportive of each other and just really comes with like a very kind heart, I feel like at this conference. So you'll definitely make friends. And I know that a lot of people in the planner community are very introverted and that's okay, but we all love crafting and doing the same things. So we already have something in common and like no one's like judgmental or anything like that.  So I would say just go, make a plan and go. That's my advice. Next question. If you could change one thing about Go Wild, what would it be? Ooh, yes. I mean, besides it like being longer and being like a whole month of amazingness. I would say I wish there was a way, this is about the swag. I so appreciate the swag and I will link the video wherever it goes up in a card for you guys of my swag haul, of all the things I decided to keep. I am kind of on a little bit more of a minimalistic journey with myself currently. And I would love, just absolutely love if there was a way to donate the swag that maybe just isn't suited for your style to somebody that just couldn't come, that you didn't have to mail it off to them, that you could actually drop it and it would get donated to someone. I don't know who, but I did donate some swag to people that were already at the conference that lived locally or drove to the event that they didn't have to worry about luggage weights and all that kind of stuff. So that would just be really awesome. I don't know how they would do that logistically, but it would be kind of awesome if they can somehow divvy it up to deserving people in the planner community. I have no idea how this would work. It was just like my brain working, but that would be kind of awesome. I know that I had tried to go through, and my roommates did as well, we went through everything, like the day that we got it, there was two days. So there was like two different kind of like swag days, if you will, maybe three. Yeah, there's registration too. So we went through our stuff once, and then we probably, I think we went, at least I did, I went through it a second time, and just made sure that things were actually my style, that I was going to use them, and I was gonna appreciate them and love them, because I really wanted things that I know I wouldn't use to go to someone else.  So yeah, but I kept quite a bit, and I love everything I have. I love some of this stuff that I didn't even keep, just because I just, I appreciate this stuff so much, but I just, it's not my style. And like that's kind of what I've come to figure out with planning, like just make it work for you, and it's okay if it's not your style, because not everything is for everybody. So anyway, that was a really long-winded answer, I'm sorry. All right, number 10, last question. Do you plan on attending next year?  I am planning on attending next year. I have no idea where it's going to be. I am like itching, like I want to know where it is, like I wanna know so bad, and I have no clue where it's going to be. I don't even have an inkling, like there's nothing. I don't know. I kind of wish, like, okay, I live in Minnesota, so I really wish it was only at the Minneapolis, St. Paul area, but I kind of feel like that's not gonna ever happen, but whatever. But it would be really cool if it was in Chicago because then I could road trip down there because it's not that far of a drive, so that would be really fun. Also, I think Orlando would be a good spot because they have a ton of convention centers and things like that, but I don't know. I mean, I don't care where it is, but I mean, I'm still gonna go, but it would be really cool if it was in Chicago. I mean, Minneapolis would be my number one, but I just don't think that's gonna happen. So I'm trying to be realistic, but I would think Chicago would be really fun. And weirdly enough, I've driven through Chicago, but I've never been to Chicago. Like, I've never stayed in Chicago at all, so I don't know, I'm like a bad midwesterner, so yeah. But anyway, that is it for the Go Wild tag. I will leave the questions down below, so if y'all are interested in doing the Go Wild tag and you went this year or any previous year, feel free to do a video or maybe just answer the questions in the comments. That would be really cool. Also, make sure to check out Jodi and Ryan's videos. I will leave links below for y'all, and I'm sure I'm gonna get some questions. So let me back up just a moment. I'm wearing a printed shirt, like I understand. So I'm wearing this like printed shirt. Super cute, got it from Tars J. And if you guys can hear my voice, I'm a little under the weather still. I've had the flu for two weeks now. It really is no fun. But I'm feeling better, but I'm still like majorly congested. So one of the days that I was at Target, getting more Nyquil and soup, because that's what I've been living on lately, I was like, I need to buy myself something pretty. So I did. And it's navy.  And if I can find it, I'll link it down below. But anyway, that is going to be it for this Go Wild tag video. I hope you enjoyed. If you did, give it a thumbs up and feel free to subscribe. Also, all my other social media platforms are down below. I'm most active on Instagram if you wanna follow me there. And I will be back very soon with more content for y'all. So stay tuned. All right, that's it. I'll talk to you later. Bye. It's been a while since you've been in the video. Doyle has absolutely nothing to do with this video, but he's looking extra cute today. So I figured he should be at the thumbnail. Has this been enough Doyle torture? Doesn't like to be held. Oh geez. All right, we're going. Well folks, it's time to kick it off school. So you can feel cool.


In this edition of Recall Roundup, new age industries furniture tip kits or tip restraints. This is an important safety message for parents. Alliance for Safety and 31 furniture companies are recalling millions of plastic new age furniture tip over restraint kits. The plastic zip tie used with the recalled furniture tip kits can become brittle or break, which can allow a clothing storage unit that is anchored to the wall to detach during a furniture tip over event. This poses a tip over end entrapment hazard that can result in death or serious injuries to children. Stop using. And consumers should immediately check if their clothing storage unit has a date of manufacturer sticker or stamp of November 2019 or later. If so, and the tip kit is made of plastic, contact Alliance for Safety for a free replacement tip kit. Remember to keep children away from the unit while waiting for a replacement tip kit. For more information about anchoring furniture, visit AnchorIt.gov. That's it for this edition of Recall Roundup. Check out our website at cpsc.gov for more information about these and other recalls. You can also visit saferproducts.gov to report any unsafe products. And don't forget to download our free app. Thanks for your time and stay safe.


Hey, this is Brett, and this 2021 Jeep Compass Latitude is stock number 14357Z. I am here at Summit Automotive in Fond du Lac, Wisconsin, near New and used Jeep and Jeep Compass headquarters. This 2021 Jeep Compass has the 2.4 liter four-cylinder engine, puts out 180 horsepower. It's paired up with the nine-speed automatic transmission. The Jeep has been fully-safetyed and inspected by our service shop per the state of Wisconsin inspection process. It has a fresh oil and filter change, all the fluids have been checked and topped off, and it is 100% ready to go. I'm going to go all the way around in this video inside, start it up, take a look under the hood, show you all the options, and just give you the most accurate representation that I can of the vehicle. Red velvet pro coats of color, I shoot all my videos in 4K. If you like the videos, subscribe to the YouTube channel, click the bell notifications and get updates on the videos I do each and every day. We stay current on our ever-changing and vast inventory here at Summit Automotive. This one comes with these 17-inch painted alloy wheels there in fantastic condition. Firestone destination, 22560R17 tires, and I would say that they have close to 70 to 80% of the tread left on those tires. Underbodies and really nice clean condition, this is a one-owner clean title history clean car fax from right here in Wisconsin. Headlight lenses are nice and clear, factory fog lights on there, front bumpers and nice shape, I didn't see any major dents or cracks on there, looks pretty good. You get these seven-slotted chrome-trimmed grille and the chrome Jeep lettering and the hood is in fantastic condition as well, I didn't see any major dents or dings on there. Passenger side front fender is in great shape, no dents or dings on there, and the passenger side front wheel, no major scuffs or scrapes. Red velvet, also known as Delmonico Red, also known as Octane Red, it's got a lot of metal flake in it, really a cool looking color, it's also known as Snazberry on the Wranglers. As you go down this side of this 2021 Jeep Compass, take note of how clean the body is, how reflective and mirror-like that paint is. I take these HD videos, so if you're far away or even if you're close by and you just cannot make the trip down, but you're still interested in purchasing the vehicle, you can see the Jeep, hear the Jeep, and have confidence in the vehicle that you're looking at. Before you even get here, so when you do get here, there's absolutely no surprises, and you can make a smart and informed buying decision from wherever you're at. Now if this video helps you make that buying decision, let your salesman note you saw the video, it was helpful and that Brett sent you. Back wheel is in excellent shape, and you get the four-wheel disc brakes on the Compass. Back tires have just as much try to get as the front tires. This one does have the capitalist fuel fill, which is a very nice feature. Never get gas on your hands again, and coming around to the back of the vehicle, the rear bumper is in great shape, no dents or dings or scuffs on there, and the rear gate is in excellent condition as well. This is a manual raised gate, you can see the shocks are doing a great job lifting that up. Back storage area is very nice and clean. Those seats do fold down, I'll show you how those work in just a little bit, and you do get the tire inflator kit back here. This is actually a shelf, and you can raise this up, if I can get a good grip on it here, so this actually can go up like so. Hard to do with one hand. Anyways, you can lift it up on this shelf and then it goes completely flat with the seats when they're down. Anyways, let's close this up, there's a little Jeep Easter egg right there. Going down the driver's side just as clean as that passenger's side, no major dents or dings on the rear quarter or door, and for full disclosure, this back wheel is just as nice as the rest. Down the rest of this side of the compass, very nice condition, didn't see any dents or dings. You do get the heated power mirrors, the enter and go system, just have to have the key fob in your pocket. Put your hand in there and it'll automatically unlock those doors. Back seats are in excellent shape. You get the kind of pleather and honeycomb cloth design. No rips, no tears, does have the latch child safety system for any child car seats you may have. You get a 115 bolt, 150 watt plug-in, and a USB down there. All-weather floor mats as well, and these seats do fold down nice and flat, and when you have that shelf up, it kind of sits level with that. Those seats go down like so, and you get two cupholders right there. Child safety locks on the back doors and the inside and bottoms of the doors all look fantastic on this vehicle. Up front, you get the power driver seat, bucket seats in the front, same honeycomb design on that interior part. You get the white and gold stitching or yellow stitching. All-weather floor mats up here, auto headlamps, tilt, telescopic steering wheel, power windows, locks, and mirrors. You also get lumbar on the seats, side curtain airbags on there as well. This one has the seven-inch LCD display, 8,069 miles. On here, you do get the digital speedometer. Instrument cluster is nice and clean. You get the heated, leather-wrapped steering wheel, cruise controls on the right, Bluetooth and information center controls on the left. This one has the four-wheel drive and lock button down there, your dual climate controls right there, and your audio and volume controls. This one has the UConnect seven-inch radio, AMFM and Serious XM radio capabilities. You can also do your heated seats and heated steering wheel there. And you get all your different apps. This one does have projection manager. You can project your cell phone to the screen via Android Auto or Apple CarPlay. We actually did a demo on Android Auto. If you want to check that out, that's in the upper right-hand part of the screen. With an 8.4, a little bit bigger radio, same operating system. Here's your nine-speed automatic transmission, passenger side format, and seat are in excellent condition as well, no rips or tears on there. Headliner is in great shape. You do get map lights and an auto dimming mirror. Keyless entry with remote start on there. Let's start it up and take a look under the hood. Starts right up, no check engine lights or anything like that. I would personally like to thank you for checking out the video today. And hopefully from this HD video, you've been able to verify the quality condition options and of course, cleanliness of this Jeep all the way around, inside and out. Under the hood, we have the 2.4 liter multi-air engine. Engine bay is very clean runs, very smooth. Once again, this Jeep has been fully safety and inspected by our service shop, has a fresh oil and filter change. All the fluids have been checked and topped off. And this Jeep is 100% ready to go. There's the emission sticker. And I would highly recommend this compass for make quality and condition standpoint. Think whoever's gonna get this one's gonna be very happy with it. And to see more pictures of this Jeep or one of our other 550 new and used cars to access CVs, minivans, Wranglers, halftones, recorder tons, one tons, compasses, renegades, wagon ears, grand wagon ears, you name it, we gotta go to the website right there, summitauto.com, full pictures and descriptions of every single vehicle all at summitauto.com. And if you wanna check out more HD videos, you can go to youtube.com slash summitauto. Click the bell notifications, get updates on the videos I do each and every day as well as having access to one of the largest catalogs of vehicle and compass walkarounds on YouTube and stay current on our ever-changing and vast inventory here at Summit Auto. In fact, in a second you will see a link to subscribe to my YouTube channel on the upper left. A link to all the compass vehicles that have ever done in the upper right. A link to this vehicle on our website on the lower left. And a link to one of our latest YouTube videos on the lower right. Click those, check us out. We're super excited to help you with this ultra clean 2021 Jeep Compass Latitude and Red Velvet Pearl Coat. Thank you so much for checking out the video. Remember to like, subscribe and share on the YouTube channel. I really appreciate it. Have a great day.


And now, great moments in unintended consequences! Part 1, four-door high score! The year 2018. The problem? Too many loud vehicles in the city of Edmonton. The solution? Erex sound monitoring display boards in various locations in the city, alerting motorists if they are exceeding the 85 decibel limit by displaying their current noise level. Sounds like a great idea, with the best of intentions! What could possibly go wrong? Turns out, games are fun! Since the display board went up as part of a pilot program with no accompanying enforcement mechanism, competitive motorists used the scoreboards, ah, displays, to see just how loud they could get. As revving engines increased, so did noise complaints. Within weeks, the city reversed course and turned off the LED displays. I guess cars aren't the only things that backfire. Part 2, ban plan. The year? 2016. The problem? States are passing laws San Francisco doesn't like. The solution? Pressure them to change by prohibiting any city contracts with companies headquartered in states that don't share San Francisco's values. Sounds like a great idea, with the best of intentions. What could possibly go wrong? Turns out, competition drives down prices. With limited bidding options, public project costs ballooned by around 20% according to city administrators. The ban also created additional bureaucratic costs. Totalling nearly half a million dollars in staffing expenses alone and made it difficult to support like-minded businesses in verboten states. More and more waivers and exemptions were granted as the list of covered states grew from four to 30, which should have been a clue that these expensive pressure tactics weren't exactly changing hearts and minds. In 2023, the city trashed the ban, probably in a very expensive trash can. Part 3, tuned up. The year? 1903. The problem? Cartoonists keep depicting Pennsylvania politician Samuel Pennypacker as a parrot. Because yeah, that's the most offensive thing in this image. The solution? Introduce a bill banning any cartoon in which a person is depicted as a beast, bird, fish, insect, or other inhuman animal. Sounds unconstitutional and entirely self-interested. What could possibly go wrong? Turns out, people who make fun of politicians for a living are pretty comfortable fighting back against politicians. Criticism of Pennypacker and the anti-cartoon bill exploded, with cartoonists nationwide depicting the governor and others as turnips, trees, chestnut birds, squash, and piercetines. The blowback was so humiliating that the bill was pulled from consideration and replaced with a new broader bill, making newspaper editors and publishers personally responsible to libel lawsuits. The press ramped up their ridicule, daring Pennypacker to take them to court, but the law was never enforced and was repealed after he left office, having been hounded for his entire term by critical cartoons. That's one way to draw attention. Great moments and unintended consequences. Good intentions, bad results. Do you know any great moments and unintended consequences? Put them in the comments below. We might use them or not, but at least you tried.


Russian troops assaulted Avdeevka in 70-year-old vehicles. Russian troops involved in Moscow's disastrous attempt to retake the Ukrainian town of Avdeevka were sent into battle in obsolete 70-year-old vehicles. Photos of the battle wreckage suggest, according to the Kiev post-media outlet. Independent open-source analysts have recorded at least one destroyed BTR-50, a Soviet-era armored personnel carrier developed in 1952, production of the vehicle stopped in 1970. It is noted that the BTR-50 is thinly armored by modern standards, protected by at most 13 mm of cold welded steel, insufficient protection from modern anti-tank weapons. And its flat hull does nothing to deflect blasts from mines. Modern armored personnel carriers usually combine a steel hull with modular composite armor and have a V-shaped hull to deflect mine blasts. The fact that the BTR-50 spotted near Avdeevka is upside down with a large hull visible suggests it may have hit a mine. The fate of its occupants, it can carry up to 20 troops is unknown but given the damage, the prognosis isn't positive. The BTR-50 saw notable service in the 1967 Six-Day War and the 1973 Yom Kippur War, both pitting Israel against surrounding Arab states that were supplied by the Soviet Union. The Soviet Union and then Russia developed more modern APCs in subsequent years, but as the war in Ukraine dragged on and Moscow's material losses mounted, the Kremlin has increasingly had to rely on outdated military vehicles and tanks to plug the gaps.