Hey guys I want you to stay with me. In this video what I'm going to talk about are the nine paths to happiness and this isn't going to be the same video where I tell you to go to sleep on time and to exercise regularly. It's a little bit deeper than that so stay with me. So guys what I'm talking about here in terms of paths to happiness are well the theory is that there are things that we drop or let go because the underlying theory is that we're naturally a happy person and to get rid of these things is to get to happiness and the first thing I'm going to talk about blocks the happiness thing that's actively making us unhappy in our lives is basically number I'm going to start from nine and I'm going to go back and it is our story. Now I'm talking about a story here what kind of story the story is basically the story of right versus wrong and it's the story of good versus bad it could be the story of worthy versus unworthy but it goes on and on like that story of duality so as long as you're looking around your life and you're looking at who's right and who's wrong who's good who's bad maybe sometimes I'm good maybe sometimes I'm bad sometimes I'm worthy sometimes they're unworthy it's a story of categorizing things a story of judgment it's the first of all realize this story is never-ending it is the never-ending story so step one in this is to realize am I living a life of condemning myself to being right wrong good bad worthy unworthy and am I looking around the world seeing this in other people other situations because that's not going to help that is the story I'm talking about eventually we're going to talk about having a different story or ultimately just a very open accepting story but number one is the story we tell ourselves or number nine I should say is the story we tell ourselves so let's see what number it is so guys number eight in terms of our countdown of paths to happiness things to drop to get happy number eight what we're going to talk about here is my reputation reputation what's another word for the reputation another word for it is really our persona it is Jung called it the the packaging of the ego it's the thing we want the world to see when they look at us all the great wonderful attributes that we want other people to evaluate us as having the problem with it of course is it takes years and years to cultivate and build this reputation and it takes I don't know a matter of minutes to completely destroy your reputation so it's something that's built on vulnerability and if we're talking about paths to happiness holding on to a reputation that you might have it's going to make you feel very very vulnerable because your reputation is in the hands of other people it's not within your own control at all so it's to look at okay am I currently unhappy am I currently anxious about something start to look at your own shadow or your own well your shadow and your persona your persona is really the thing that you're trying to defend a lot of the time we all do this until we get to the point to realize it's my defensiveness around having this persona or this reputation my need to maintain it drive all my emotional and psychological energy into it that is causing me to lose my peace of mind and my happiness and my creative energy my creative flow so that's another thing to think about number eight is our reputation so after the reputation what we're going to look at is number seven and seven is our attachments and what we're going to talk about here is really psychological attachments in other words these are the things in our lives that we say that we need and we must have of course immediately people jump into well look i need to drink water i need to eat food and eat shelter i'm not talking about biological things and not talking about practical things this is just purely an emotional psychological issue i'm talking about here attachments to anything be it relationships i need that person i need to keep this job i must go to work in the morning any of these things these are what we call our attachments and really until we start to bring inquiry to these thoughts our happiness is going to be kind of a pipe drink it's going to be always elusive to us so it's the work we have is to start a question anywhere i find i have an attachment and just follow your language your language is going to show you need must have to ought to they're all attachments it's not some esoteric concept from spirituality or something it's pretty pretty easy to find these okay what do i feel anxious about losing terrified about losing that's what our attachments are and that's number seven on the list number six is something maybe you haven't considered before but let's have a look it is what i refer to as false empathy false empathy what do i mean by this what false empathy basically means we look around the world and we see other people to feel sorry for okay and there is such a thing as real empathy of course but false empathy is it goes beyond that into seeing people or other people as psychologically broken or seeing other people as needing to be fixed okay now why am i focusing on other people how we perceive other people this way and not maybe how we perceive ourselves this way well really this is the trick that keeps it all going it keeps us away from finding genuine happiness in ourselves when we go around doing this we project this story of being broken and needing to be fixed or saved onto other people really ultimately what ends up happening is we turn that story to ourselves eventually so if we want to get out of kind of a victim consciousness we need to stop using false empathy for other people basically the way through this is to always give people the benefit of it out and always see the potential in other people even if they're going through something psychologically or emotionally of course be there for them do everything you can for them but don't see them as broken or fixed is there anyone in your life that you're currently seeing that way try to see them as they really are see the full potential of them and start to drop this story of false empathy because ultimately it comes back and it's not healthy for yourself ultimately so that's a false empathy which is number six on this list so number five guys is a little bit longer which is why I need my notes here for this one but number five is big topic and again it's false nothing false is going to help us impact to authentic happiness false forgiveness okay false forgiveness so there's a few different types of false forgiveness we all like to think of ourselves again maybe it's partly that persona that we have of to be a forgiving person which is a few different types of that one is to look out into your life and start to see other people and see all the bad things about them and to say to yourself well I forgive those evil bad wrong unworthy people okay that's not going to help because all that's going to do is reinforce a sense of separation between you and them and it's feeding into that egoic sense of separation all the time that's the first one can there's a few different types of what I'm talking about here is false forgiveness but that's number one the second one is it's kind of it sounds a little bit better but really it's not much better at all it's too a lot of people do this actually it's they look at the other person and say well look that person is doing something bad but in an attempt to be a little bit better than the first type of forgiveness it's well you know I'm not much I'm not in better than that person so really what you're doing with that is not really much better because now two of you are being kind of judged you and the other person and it's assuming that there's someone else out there that's better than the parry okay so that's not what we mean by this this is false a term of false forgiveness the other one is to of course you're dealing with a lot of difficult emotions and you just find yourself not reacting not allowing yourself to have a reaction which doesn't allow any of these feelings to come up so for instance you could be in a relationship and that person is very emotional maybe that person is blaming you for something and of course you're saying to yourself well that person has clearly lost all perspective I'm not reacting to them therefore that's good meanwhile underneath the surface I'm brimming with difficult challenging feelings and I'm not allowing myself to get in touch with those that's not real forgiveness that's not letting go of anything the other one is more typical in relationships but it's more like bargaining I'll forgive you as long as you don't do that thing again okay so it's on certain conditions I'll let you off the hook for that thing that you did and the last one in this number five false forgiveness is straight out just pointing the finger at other people and saying oh look that's their ego that's why they're doing this okay it's not really our job and it's going to keep us away from authentic happiness if we're going around identifying and pointing out other people's ego or ego devices or defense mechanisms it's not really our job to be that person to point that out our own job is to work on our own stuff now we're really getting to the good stuff here guys this is number four on the list of things that kind of keep us away from authentic happiness and it is intellectualization okay intellectualization so what this really refers to is without any kind of work on yourself if it's always up here and it's never in here you're never being any emotion into it or go to the difficult challenging emotions that come up for you and examine them nothing's going to change okay so we a lot of us are like this I was certainly like this for a long long time before I got out of here and more down into the body okay it's about I'll tell you the truth this video I'm making right now is not really going to change much it's a start maybe but it's an invitation to go a little bit deeper into looking at the areas of your life where the emotional upsets are that's where you'll do it and you can't find that unfortunately in any book even a seminar video it's not to be found there so it's about you know learning a little bit less maybe after a point you have enough information you know a lot of this stuff you probably even know a lot of the stuff I'm talking about here right it's about to learn less get your head out of the book and start to apply some of this stuff so it's about less about learning less about theorizing more about sitting quietly being still breathing more you know allowing more or it's about just being with those feelings and inquiring as to whether or not the way I've been looking at this thing in the past has been true dropping some of my defenses that's not an intellectual game that involves something other than intellectualizing and as long as we're trapped in this this cycle of intellectualizing all our emotional problems it's going to keep us away from happiness so one of the ways to happen happiness is to drop that defense mechanism because that's really what it is of intellectualizing everything start to inquire more quietly almost as a meditation and it's a far more effective approach so guys we're at the top three things that we can start to look at a bit more closely as we move on our path to genuine authentic happiness and number three is a big one and is something we do a lot of the time with emotional difficulties it is to rationalize so it's a little bit different to the last one we looked at but rationalize is to basically legitimize our excuses or our explanations for an underlying pain we have so let's give an example for this let's say for instance you you fill up your car with fuel okay and you forget to pay and then okay you go home and later that night you realize oh my god i forgot to pay and feelings that kind of guilt come over you and maybe a little bit of fear is there so you're thinking i'm afraid because of that external thing that happened that's a textbook rationalization okay it's really to look at it's the rationalizations we use distract us away from looking a little bit deeper into what's coming up emotionally okay in that example okay it's not going to be a big deal to go and pay tomorrow for the fuel or something right it's always a rationalization is a distraction away from the fact that i'm living with an underlying fear of something maybe more important or more significant and i keep rationalizing it and explain it away due to external situations we do this a lot of the time in in relationships of course okay with our partner i feel this way because of my partner and we do positive and negative rationalizations we have obviously negative rationalizations are basically just make sure make sure we never look at the underlying issue but those things are well it's her fault it's his fault that i feel like this and also it's it's they're the reason i'm happy okay that's a positive rationalization that's to deny the fact that there is something within me that feels amazing feels beautiful and i'm rationalizing that away too so rationalization is a big one and when we start to just catch ourselves in that moment we begin to get in touch with a deeper sense of authentic happiness just it's just to become aware of am i rationalizing this feeling that i have right now am i saying i'm nervous because of the exam well maybe the nerves are just kind of an underlying condition that needs our attention and our intimacy and it's always been there and the exam is just some kind of a well a rationalization for it so number three guys it's a big one and it's rationalization so guys just two left here and the second to last one we're going to look at is the fake voice of compassion now i'm really talking about more about the compassion towards yourself here okay so we all know that inner critic we have we're quite familiar with that the one that berates us and gives out to us and tells us we're not good enough and the the strange thing is this is such a big block because for so few few of us are aware of it and we don't we're not vigilant for it but we tend to think okay well there are the negative thoughts i have so the positive thoughts i have must be something different to that and we all think of we have sometimes positive thoughts but if we look at these sometimes it's often a fake compassion it's usually something telling us that okay well you are unworthy but if you do this and you do that eventually you will be worthy which sounds a little bit better but it's always a promise for something you will be at some point in the future but never right now okay so it's what this is the pathway to this is to become aware of well okay is this compassion voice affirming my value and my worthiness now or is it telling me that i will become someday worthy okay what i'm really talking about here is you know to drive the point home a little bit more it's radical self-acceptance radical self-acceptance that is the alternative to this okay self-acceptance that is the alternative to the fake voice of compassion that always promises and it keeps us striving for it's much like the shadow the person that we talked about before the reputation someday i'll be worthy if i just do this and i earn it and i do enough and i struggle enough well what if we just practice on a daily basis more of this radical self-acceptance who i am right now maybe that's enough maybe i'm good enough as i am and that's a very very powerful practice to do okay guys so we've arrived at the number one thing and it's number one for a reason because it's uh so common number one biggest block the thing that we can kind of really fundamentally start to get the grips with as we move towards more authentic happiness is this is a block something we can let go of and it is the searcher you could call this the seeker so think about it this way we're interested i'm interested in this channel in well my own happiness and the happiness of people i work with and anyone who happens to watch these videos but it's interesting isn't it that we're all trying we're coming at happiness from a place of unhappiness usually so it's a kind of a weird one that the person maybe i'm unhappy and i'm the one who's actively trying to make myself happy so that's almost like the unhappy person doing something to get rid of the unhappy person if you understand me right it's almost like uh doing any of this inner work on yourself is you're you're a bit like a turkey voting for christmas okay the reason it's something to to look at and it's important to remember when you're watching any kind of videos like mine here or something like that it's it's to to not kind of emphasize that there's something wrong with you the starting position should be okay look i'm open to innocently looking at any issues i have and i'll be open minded and i'll start to take more and more responsibility for myself but i'm not going to condemn myself i'm not going to say that there's something wrong with me the starting position should be there is nothing wrong with me i'm fine as i am i'm always fine this is just a journey i'm on it's a journey of self-discovery as i become fast um happier and happier and more genuinely authentically happy and comfortable in my own skin that's what we're interested in here it's the search for that is one of the things that makes it so difficult because the searching again it just compounds that idea that well you don't have it now okay so if you keep searching and keep searching and it also tells us that it reinforces the idea that well it's something to go out there and be go out there and be found therefore it must be difficult to get and complicated it couldn't possibly be obvious and simple to get okay so that's one of the biggest block well i think it is the biggest one so any of the advice i give in my video in my videos just take it with the assumption that there's nothing wrong with you okay okay you're a very open minded person maybe you're becoming more open minded but that doesn't mean you are always that okay you're just discovering that about yourself so there's nothing to fix there's nothing to improve drop maybe the the attraction to the self-improvement stuff a little bit and uh just start to work on that radical self-acceptance


Good afternoon. I'm Bruce Luckham from the National Security College here at the ANU. I'm fortunate enough today to be talking to Dr. Amy Sebrite, who's a senior advisor and director in the Southeast Asia program from CSIS in Washington, DC. And she's an expert on East Asian security. Good afternoon Amy. If I could start off with an obvious question, regional reactions to President Trump. I know that under ex-president Obama, the US put a lot of effort in developing relations with Southeast and Northeast Asia, although there was still a little bit of a worry about the sustainability of that US commitment. How do you think the the rise and the presidency of Donald Trump is playing into those regional dynamics? Yeah, I think there is some anxiety. As you mentioned, there was already anxiety in the Obama administration about our staying power, our commitment. And you know I think a couple of things have caused some regional anxiety about a Trump administration. One is what he said in the campaign about the Trans-Pacific Partnership, TPP, and then of course on day one he withdrew the United States from the TPP. So I think that sends a very worrisome strategic signal to the region about US commitment towards economic leadership in the region and more broadly strategic leadership and engagement with the region. On the other hand, you know President Trump has signaled that he wants to build a larger military and in some of his comments related to China, the South China Sea, it sounds like he does want to have a focus on regional stability in this region. So I think a lot of dynamics will have to play out before countries in the region really know how he's going to deal with close alliances in the region and emerging partnerships. But another thing that's caused I think a little bit of concern is that the region has not yet heard from President Trump anything about Southeast Asia or ASEAN or very much about India and some of those other regional issues or frameworks that are not just our key allies in Northeast Asia and the issue with China. So I think there's going to be a lot of interest over the next several weeks once his administration gets filled out to hear what the leadership of his administration have to say about regional dynamics. Okay, can I pick up you mentioned TPP, one of the things I think it's fair to say about the pivot regionally it was seen as quite military centric and the TPP this is leaving aside private sector activity but it's sort of a more government to government level. The TPP was seen as I guess the centerpiece of US economic engagement in the region. How do you think that has gone down in Asia leaving aside the direct economic impacts but the symbolism of his first day in office he sort of puts an arrow through it? I think it's devastating, it's devastating to US credibility in the region. I mean after all the United States led the negotiations on TPP for five years and TPP partners put a lot of things on the table including things that were very difficult for them in terms of their domestic political situation for the TPP and then now with this new president we're turning our backs on this agreement and really on our TPP partners and beyond that a lot of countries in the region had really pinned their hopes on TPP even those that were not current signatories. So countries like well economies like Taiwan and South Korea and Indonesia and the Philippines I mean all of these countries had really hoped to join the TPP in the next stage and saw that as really pivotal to their economic future and they want to see a region that's led by the United States and kind of a high high level of rules and standards. So I think it's in a really terrible message and I think it has done real strategic damage to our position in Asia. On the other hand you know I still think there's a very strong logic behind TPP in terms of the economic benefits to the American people and American companies and the strategic benefits so you know we're so I hope that at some point in this administration they will find a way to come back to TPP and fix whatever they're unhappy with but but put it back on the table. How much has the failure to get the TPP through given sort of a free run to China in the sense that they're obviously very aggressive bilaterally but also multilaterally through one belt one road our set regional comprehensive economic partnership they're sort of instrumental in pushing that. You could argue that by the U.S. sort of at least temporarily sort of pulling back economically from from the region in a government sense it's sort of given the Chinese a bit of a free pass really. Yeah I mean I think that's right I think in this kind of strategic vacuum now on economic leadership China is certainly going to step in and fill that void so in that sense it really has created tremendous strategic space for China in terms of leading discussions on the regional comprehensive economic partnership or RCEP and some of the other economic initiatives the one belt one road and other things. You know at the same time I don't think it's a zero sum game so you know even if we had had TPP enacted we could very well have seen RCEP come into play and they're just very different agreements with you know to some degree different memberships and they will accomplish different things so it's again it's not a zero sum game we can have RCEP. The bigger problem in my eyes is that we don't have a TPP so at a time when countries are going to be looking to integrate around standards that are going to be put forth by RCEP and other trade arrangements the United States is left out of that and it's not going to be the high standards that would really benefit not only American companies and American workers but the region as a whole in my view because the region as a whole will do much better if they integrate in terms of you know more open economies and high standards that will really continue to attract investment and efficient and high productivity in the years to come. Can I ask you to gaze into a crystal ball in the sense that with the current uncertainties there are various paths options the countries particularly smaller ones in Southeast Asia could could follow they could try and get ASEAN a bit more proactive they could try and form alliances or alliances are on word but but move closer to some of the larger partners or they could fall more into China's ambit as arguably the Philippines has or they could do nothing and just sit and wait and see it and see what happens over the next two months how do you think or is it possible to discern a sort of regional reaction or like a regional reaction or is it too soon no I do think it's too soon to tell I think we'll have to wait and see how the Trump administration and their Asia their approach to Asia how that plays out and how it's received I mean certainly withdrawing from TPP does not help but we still have the United States still has very strong security partnerships with many allies and and partners in the region it's United States is still to a large degree the security partner of choice for many of these countries and we've seen tremendous remarkable progress in our security relationships with countries like India and Vietnam in recent years for example and and continued progress on stronger partnerships like we have with Singapore and allies like Japan and Australia and others so but you know countries in this region small southeast Asian countries have long calculated how to balance their very strong economic relationship with China and their very strong security partnership with the United States and others in the region and that calculation is is always prone to shifts when there are domestic political transitions so new people come in to power as we saw president to territory in the Philippines and they come in with a different view or a different approach or they want to try something different and so I it's natural to see that sort of ebb and flow of countries moving closer to the China orbit and you know maybe moving back closer to the United States or working having more of a focus on their ASEAN partnerships and really trying to build up strength and resilience in ASEAN and then kind of giving up for a while thinking that that's too difficult and moving back towards more of a focus on their larger partners so I think those dynamics are pretty natural and normal and they'll continue but but I think it's incumbent on the Trump administration to show up in the region you know come to Southeast Asia president Trump needs to go to the APEC summit in Vietnam and the East Asia summit in the Philippines and engage with Southeast Asian partners and general Mattis now secretary of defense and the secretary of state when if Rex Tillerson is confirmed they need to come out to the region and show that they remain a hundred percent committed to building up those kind of partnerships and that really I think will go a long way towards you know keeping us engaged you know keeping a kind of a really productive relationship with the United States in many of these countries. Just one final question before you I'll let you go back to the conference. If you had to give advice to our policymakers over here given the particular uncertainties in Southeast Asia what would it be in terms of how we can sort of perhaps even fill some of the vacuum the US leaves in the short term? Well even you know putting the president Trump the Trump administration aside I think that the the fact that Australia has such strong partnerships with so many countries in the region in Southeast Asia for example it's always helpful to have those partnerships continue to build and strengthen so a good example of that is the Philippines you know President Duterte has really signaled he's wanted to sort of move away a little bit from the United States and the security alliance that we have with the Philippines so it's an excellent time for Australia which may be the closest country after the United States in terms of a security partnership to step in and do as much as possible in terms of building partner capacity engaging with the Philippine armed forces and some joint exercises and training since you know Australia is the only other country outside the United States that has a a reciprocal agreement or an agreement for visiting forces and doing those kinds of things I think is tremendously helpful and valuable and then you know if President Duterte and President Trump rebuild a relationship and he invites the United States back in to the same level of security cooperation we have before that's terrific but you know having Australia there is only you know it's it's it's just a multiplier effect so I think the more that Australia can do with key partners including Japan the kind of strategic partnership that you're building with Japan is it sends a very strong signal to the region and in the long run will have a very powerful effect and then of course all of us are building closer ties with India and so I think all of that you know the more that Australia can do with or without the United States under the Trump administration but the more that Australia can do to build partnerships in the region the better for all of us


after comprehensive discussion on store analysis, OLS analysis then we have already discussed about special analysis, special econometric, we have discussed about the partner data, we have discussed about the time-serve data. At this stage you have a clear idea that OLS is the best or SOAR is the best. when you have to use the OLS, when you have to use SOAR, when they are common, when they are uncommon, what are the characteristics of OLS, what are the characteristics of SOAR, what are the characteristics of your special analysis. when you do not correlate the error, there is no correlation, then the best approach is OLS. if you apply OLS on 5 models and correlate their error, then you have to move on SOAR analysis. so this is a very much simple approach. in the same pattern we have already discussed, if you have time series data and all the variables are integrated of order 1, the best approach is Johansson co-integration. if all the variables have mixed order of integration, then you can simply move on ARDL approach. and if all the variables are stationary at their level, they are stationary. and the best and efficient estimation technique is your OLS. in the same pattern, if your observation is not independent, they are geographically dependent, then you have to check the impact of geography and impact of neighbors. and to check the impact of a neighbor, you should scatter plot, you should do that graphical analysis, you should take the weight of the geography and see whether the coefficient of rho is equal to 0 or it is not equal to 0. in the same pattern, you have to check the correlation in your error term and if the error term are correlated, then SOAR is the best. and if they are uncorrelated, then OLS is the best estimator.


Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. Okay, welcome back, everyone. It's theCUBE's live coverage here in Las Vegas, day three as we wind down. Three days of deep coverage, two sets, a lot of content flowing on siliconangle.com, theCUBE.net. I'm John Furrier, Dave Vellante. Day three's still got a lot of action to a rich, Steve, senior director, worldwide partner programs. Welcome to theCUBE. We just talked about people calling you Rick. I excited you're gonna happen. Rich, welcome to theCUBE. Good to see you. It's been a really honor to be on with you guys. Worldwide partner programs. Obviously VMware is hot, revenue's up, Pat Gelsing was on yesterday. That's right. Everything's going up as a right. A lot of things that the bets that VMware made paying off, still a great customer base. That's right. Growing, cloudified, mobile partnerships. So you guys are in a good market position. Clearly. Now with the Dell Technologies integration, you got touchpoints with Azure, VCF, the VMware Cloud Foundation. That's right. You have a foundational bedrock now to integrate into multiple environments. Really puts the software to find data center in play for everybody. That's correct. Now you're bringing it out to the partners for money making opportunities where they can deliver value and get paid for it, make a lot of profit. Win, win, win. This is the equation of partnering. Correct. Where are you guys at right now? Again, a lot of now partnering. You do joint programs. So it seems complex to me. Break it down for us. Yeah. Well, clearly we're at a great moment right now where the portfolio is coming together. The market opportunity is coming together. And we're really looking to help drive a change in the vision and the way that we partner together in the marketplace to win together with our customers. We feel like our responsibility is if we're going to have the opportunity to win the business with our partners for the foreseeable future and to become that essential ubiquitous digital platform to help drive innovation together with our partners for our customers during their digital transformation, we fundamentally have to change the way that we look at the business and the way that we engage in the marketplace. We have to make it radically simple. Simple to engage, drive profitability, and drive growth, and spend less time focused on maybe some of the traditional motions that have been aligned in the channel programs of the past around traditional routes to market or silos of complexity within the program. Like what's an example of old versus new? Give us a little bit. Yeah, I think I've had the opportunity to lead and drive some of the changes and transformations, some of the larger vendor programs in the marketplace. And I think there are some pitfalls and traps we've all fell into in the past. And a lot of that has come into really siloing our partners based on traditional routes to market. Here's the VAR program. Here's the distributor program. Here's the OEM program. But what we're seeing in this cloud, hybrid cloud, mobile first world is that our partners are delivering value across the spectrum. And yet many vendors are continuing to look at their partners as individual segments in silos. We've got to do better, right? And that's really the business proposition in some of the exciting announcements. Well, I would just add just some complexity standpoint. Because of data and AI and now scalable infrastructure, you now have every vertical industry with specialty capabilities apps. So your surface area for partnering is increased. So not only do you have to simplify the programs. You're at a bigger landscape to take territory on. Clearly, as we look at building on the foundation that we've built through the compute layer and vSphere and the ecosystem of incredibly valuable partnerships that we've built. As we take that across and help our focus on accelerating the cloud journey, but also transforming networking and security or also empowering digital workspace, we've got to look at that broad base of partners and how they're delivering value to their customers. So what is the segmentation? It's not by the old traditional buckets. What are the new buckets or seams really? Yeah, no, it's a great question. I think we're coming to the market with a simpler proposition that says, we want to offer our partners greater flexibility and choice to choose the business model that makes sense for how they want to go to market to solve their customers' most pressing IT needs and priorities. So whether I'm a reseller or a cloud service provider or an OEM, I want to have one engagement model, consistent experience as I engage with VMware and I want you to recognize the total value I'm bringing to the customer relationship rather than the individual piece part. So one agreement, any business model, one single program. So take some friction out of the complexity, make it simpler. What about specific programs? What are you guys launching? What is some of the news that you're rolling out to get these guys up and running quickly? Yeah, we're really excited. We've had the opportunity over the last few weeks to change what has been in the past, the tradition of over a decade, the VMware partner network evolving to become the VMware Partner Connect program. So we announced three weeks ago to our most strategic partners the introduction of that one program framework offering simplicity and choice to focus on their customers rather than how we've asked them to engage based on how we're aligned often internally by business unit or route to market and the reception's really just been incredible. The other thing that partners want and I hear this a lot from my friends that are in the business own a bunch of firms. Hey, what's in it for me? I need to make some cash. So I would need simplicity. I don't need a lot of high cost of sales. That's right. And I want to have high margins on what we're doing but also I want to wrap services around it. Clearly. How are you guys helping that scenario? Yeah, really in multiple ways. I think for VMware, as we look at the opportunity and I know you guys had a chance to catch up with Pat and we've got some really bold statements of where we want to grow the business in the coming years together with our partners. I mean, it's a pretty powerful position to say we want to double the business together with you in the next three to five years. We want to go from 5% of revenue delivered through SaaS and subscription to 20% together with our partners. And that's going to come through a vibrant and committed partner ecosystem. And that vibrancy as we go forward is really going to be in the way that partners differentiate based on their skill sets and capabilities rather than program tiers, names and brands. So I'll give you an example. We've had the opportunity in this last year to introduce our master services competencies. Really industry best of breed recognition of where partners are unlocking value for their customers. So whether they're driving data center virtualization, network virtualization or desktop and mobility, we now have the ability to say to our field, to our services organization and most importantly to customers, here is the partner that is going to drive and deliver on the transformation through for the partner, margin rich services opportunities. And again, in a lot of these conversations with our partners, as they're making that change and transition, many of them from traditional resale business models to cloud, a lot of the services opportunity is really delivering most of the profit. So part of that transition, you just mentioned is it's quadrupling the subscription component. How are you dealing with the obvious challenge of how you compensate for that? What a lot of SaaS companies do say, oh yeah SaaS, pay by the drink. And it's like, but you got to sign up for three years. So it's really not cloud. But so how are you dealing with that challenge and how is the channel absorbing it? Yeah, it's a great question. I think, you know, if we look at the economics of the relationship in the past, it's been really focused on the initial transaction. But that transaction in the cloud world, it means it is an important milestone along the customer journey, but it's only the initial step, right? In this tribe by proof of concept life cycle, we've got to do a better job of taking our investment envelope and wallet and spreading that across the customer journey, looking at monthly recurring revenue, looking at the ways that our partners are unlocking value and driving consumption. So moving it from the initial transaction to deployment consumption and expand the opportunities with our customers, it's going to add tremendous value to the equation. So you got a new playbook. Things are changing. That's right. How you got here is not how you got to move forward. Whole new ball game. What kinds of mechanisms are you guys going to put in place?  That's right. You got to watch the journey. So you got to instrument that. That's right. What are some of the things you guys are doing to be new and be fast and be relevant? No, it's a great question. I mean, a lot of it comes down to the evangelism and I'd say, frankly, doing a better job of listening to our partners. So we've had the advantage through VMware Partner Connect through our partner advisory boards and councils, doing the listening along the way to say that this is a program that not only is VMware building, but this is the co-investment and co-building together with our partners. So from inception to design and concept and ultimately to the announcement and rollout, we've had our partners, you know, hip to hip with us in this rollout. We'll certainly look to leverage opportunities like VMworld. Hopefully we'll see you guys there. We'll definitely be there. We'll see you guys there to amplify that message. But the key piece, and this is what our partners tell us is, help me leverage the investments I've made in my VMware relationship today, but position me for the opportunities ahead. Give me a sense of where do I need to invest, sometimes ahead of the curve to make sure I'm taking advantage of the program. And are you guys funded for that right now? Is Pat getting behind this with actual cash to get the Prime to pump here? What's the update there? This is from Pat and E-staff on down, a commitment for the organization, Brandon Sweeney, Maurizio Carly. Everyone's really rallied around this. It's one of our top priorities. You know, Pat wants to ensure that we've got that vibrant, committed partner ecosystem that is bringing incremental value to our customer relationships, and we're putting in the money behind the commitment. You got to get the community action going, got to get some content, doing a great job right here. Question on the customer piece, I want to just shift gears, because at the end of the day you're, it's an indirect channel ultimately for VMware, but you're going to get deep in and enable your partners to be successful. They then have to think about your customer too, their customer, the joint customer. How has that world changed? As we were talking before we came on camera, that with the VMware cloud foundation and all the now bundling that's going on and all the integration, you got tight relationship with Dell technology as well as other partners. There's a lot of cross-wired programs. Who gets credit for what? So I did some complexity there, but ultimately it's an opportunity for the partner, your customers, and then their customer to actually be a cloud service provider. That's right. A whole new generation to take away the system integration challenges that customers want to get rid of. That's right. Yeah, I mean for us, I think it really comes down to being disruptive by being radically simple, right? Really boiling it down. And you talk about the relationship. There's some great announcements this week around the Dell Technologies Partner Program, change and evolution. And one of our partners, as well as our customers, frankly, have been asking us is, make it easier for us to do business across the full Dell Technologies family, right? All of the strategically aligned businesses. So whether you look at our VMware cloud on Dell EMC, VxRail, on any number of the engineered solutions that we're bringing to market, it's about adding value to the customer, simplifying the engagement, and really, again, driving the profitability for our partners. I think being agile, rich is going to be key for success for you and making sure that it's funded and that the money's going into the partners. That's right. In the gas tank to get them to go faster. Clearly. And we feel like we have one of the richest programs in the industry that's really driving incremental value for our partners. And I think what you'll see us do is, again, a better job of differentiating the partners that are certainly co-investing in VMware, but most importantly, and this is what we hear from our customers, is invest in the partners that have demonstrated the ability to unlock value in those engagements. Well, thanks for sharing the insight. We love this topic. I know it's kind of like a channel thing, but it's becoming a very key part for creating value. That's right. And also delivering a simple solution for customers. Give a quick plug for what's going on at VMware. Also, as you mentioned, VMworld. That's right. How do you guys run your partner programs, events? What's on the schedule? Take a quick minute to give a quick plug. Yeah, we've got a few opportunities ahead of us. We're really excited to continue the success around our VMware Empower events, where we bring both sales and technical enablement conversations to our partners. Certainly, VMworld to be able to- What is that event, the one? Yeah, Empower coming up in Lisbon. So we're really excited towards the end of May. VMworld in the US, as well as in EMEA. And what- Is it co-located an event within VMworld? Yes, we also do our distribution advisory board, our partner advisory boards, trying to add as much value, but also, again, do a good job of listening to our partners. Great. Rich, thanks for coming on. Appreciate it. We'll be following the money. And that's the end of the day. Success is where people exchange their value. You guys are doing a great job. We're bringing you all the CUBE content here. Day three, wall-to-wall coverage. I'm John with Dave Vellante. Stay with us for more after this short break.