Hey guys, Shave Air 1000 here. Today we're gonna be checking out this Cobalt Bow Axol. It's kinda like two saws in one. This was bought at Lowe's. Let's check it out and see if it's any good. As like I said, sorry about the background noise. Put them in the garage at her mom and dad's house and they're mowing all around. So what I'm doing is I'm putting a pool filter in, which you'll see that video too. But I had to go buy hacksaw blades. And I was looking at hacksaw blades that were like seven bucks. So I thought, well, I'll just grab a whole saw. This was $14.99. I thought, well, it'll work, then I got to reading it. It's a bow saw slash hacksaw. So what you can do is you can use it to cut limbs like camping or you can use it to cut steel. It also comes with all the blades. It comes with one blade for your wood cutting. You know, for cutting your branches for a bow saw for pruning and whatnot, camping. And it also comes with two steel blades for $14.99. So, you know, I'm getting a lot more of a deal. Now, what we're gonna do is we're gonna take this apart. Right now, we're gonna go ahead and open this up. Like I said, this was bought at Lowe's. Here's the hacksaw blades right here. So what we're gonna do is we're gonna take these off. Just take this wing nut off of here. I'm gonna take these two blades off. We're gonna be using one of these. I'm not sure which one. There's a 24 and an 18. See the difference in the teeth? Come on, focus. Oh, I guess not. Anyway, there is a big difference in the teeth. This is the woods, the, I don't know if you can see that in there. I'm just gonna leave the cover on it. That's for cutting your wood. Okay, so let's set this up here. Now, we're gonna take this. We're gonna pull this out and lose the bolt, okay? But I thought this would be great because, damn it, for when we go camping or when we have our fires out back. You know, I thought it'd be a great idea for that. So, let's go ahead. Let's use the, I'm gonna go ahead and use the 18 tooth. Cause we're just cutting plastic PVC and make sure you got the two teeth pointing away from you like that way, unless you want a back cut. But in this case, we're not gonna be doing that. So, all right, we're gonna put our, it's hot in here. Put our little deal on there. And we're gonna put our other one right up through here. Then I'll also try to find a piece of wood to cut.    And then I'll go back to that. I'm making two videos in one, guys. So, then we'll go back to that. And then when we get home, we'll try the wood leg. But right now, let's go ahead and cut this off. Okay, I think I measured, I think I needed seven inches for the first cut and I'll just use this one to mark it with. Got a pin in there, but I think monkey's using it. So, as you can see, I do have a tape measure here thanks to monkey, albeit a little funky looking, but hey, it's better than nothing, right? So, let's get the saw and let's start cutting this. See if I can get a straight cut. It's a little crooked, but that's me, not the saw. So far, the work's pretty good on this. Okay, guys, we're back at the house, our house. And I got a log here, granted it's not, it is oak, but it's kind of, you know, it's kind of rotten, but let's check this out. We got this blade on it, all right? And of course, it's gotta be wet. Yeah, see how wet that is inside there? So, yeah, it's, oh, there it is. This is awesome, man. Piece of tiger wood here. It's not made for this kind of stuff, but I thought I'd give it a shot. So, like I said, it's not made for cutting two before's or wood like that, but it is made for cutting, they call it pruning. So, yeah, this is, I'm almost through that already. Wet wood, but you get the idea. I wanna show you that one. Now, let's go put another blade on it. We'll go into the vise and we'll see how it cuts some metal. Okay, guys, we're back in here, we're in the shop. I've got a bolt here, it's not a grade eight. I do have grade eight bolts, but none I wanna cut up just for, but it's galvanized coating, okay? So it is steel, but it's just galvanized coating on it. What I've done is I've put the 24 tooth in. What that is, that TPI, is that's how many teeth it has per inch. We used the 18 on the PVC earlier, if you saw that video. Well, actually, I wanna throw a clip in, nevermind. But what it is, is every inch, there's 24 teeth on this. This is the one we used earlier. This one has 18 teeth. Let me see if I can get it focused and I'll show you. There's 18 teeth every inch. There's 18 teeth, but anyway. So let's cut this and what I like about it too, is it's got a front and rear. Let me back y'all a little bit, I zoomed in on the bolt. See, you can left or right. There's one thing I wish they would change. I'm not gonna say I don't like about it because so far I do like it, but we'll get to that at the end when I give you my final thoughts. Let's see if I can get this to zoom in on the teeth. I just wanted to show you how, you know, how far apart they are and whatever. But anyway, this is the 24-2. So let's go ahead and cut this off. I don't care about this bolt, this bolt's junk. So when you're using a hacksaw, don't put pressure on it. Let the saw do the work for you and try to utilize your whole blade if you can. Now, I'm going as far as I can because the wing nuts, I should have turned them around. I could have got full stroke, but see the wing nuts are kind of hitting on the vise there. But you get the idea. I mean, I know we're doing a review on the saw, but remember the saw blade, if you gotta pick up a couple dollars extra for a good blade, get a good blade. Don't buy them $2 blades or $3 blades or you get $3 for $4. Now, these happen to come with it, these cobalt blades. These are pretty decent. I've used them before, so. But yeah, it's just a pretty smooth one-handed too. A lot of guys will use this to keep straight.  That's not even good, okay, it's not ready yet. That was my fault. But, so as far as the blade goes, kind of a review on the blade, I like the blades. Very good. Do I like the saw, yes. Now, let's talk about, again, sorry for the fan in the background, but it was very, very hot again today. It did rain a little bit. The pull pump, well, the filter system seems to be working okay, by the way. If you saw that video. But, let me get you turned around here, and I'll give you my final thoughts on this $14 cobalt. Okay, guys. The cobalt, bow saw slash hacksaw. Okay. It's 12-inch blade. Do I like it? Yes, I do. The pros. The price. I know you keep saying 14. It was $14.99, I think, or something like that. 15 bucks, whatever. So, let's just call it $15, all right? Now, you're gonna have tax on that, but. Does it feel good? Very, very comfortable. Another pro. I like the two handle, the two grip deal. I like that. I like that it comes with three blades. You got your wood blade for cutting through limbs and whatnot. Now, mind you guys, I'm not sponsored by them. They didn't give me this. I bought it. I bought it outright. No one has sponsored me yet, or has even asked. So, here, we have the 24-tooth, 24 teeth, and an inch. That's the 24-tooth. We also have the 18-tooth, which was good for the PVC pipe. Yes, I know, it was a little crooked. I sanded that off, by the way, made it straight, flat. That's my fault. It's not the sauce fault. That was totally my fault.  My arm's like a lasagna noodle sometimes, so I struggle a lot. But anyway, so you get the three blades. You get the two metal and plastic blades, and you get your wood blade. You can buy all different kinds of blades for these. Okay? So, I like the feel of it. I like the fact that you get extra blades, and multi-purpose blades. So, you know, you're not just stuck with one blade, now I gotta go pay $10 for more blades. The price is awesome. It does have this handle here that you pull out, right? And it loosens that, okay? But, a con. One of the cons, we went through the pros. One of the cons is the wing nuts. They could have had some kind of hook or something in there to where, once you release this handle, that you can change a blade. They could have made it a quick release. So, if anybody that works for Cobalt or has got some clout with them, let's see what we can do about that, okay? There's ways you can do it. A lot of the hacks always have it on one end anyway, you know, that you just stick it in. Another thing. Like this, I do not like this. Now, it hasn't got me yet, but I'm sure it will, okay? I don't like the fact that that's like that. You can get your hand in there and pinch your hand. Pretty easy. So, those are the two that I'm coming up with. You guys might like that idea. And some of you may not. I'm not cutting it down, pun intended. I am just letting you know my dislikes about it. Not everything can be perfect for everybody, you know? Some of you guys might like it like this and say, leave it. And some of you guys might say, you know, like me, well, let's make it quick release. That would be nice, a quick release, yes. But, you know, I mean, the saw, it's got a little gravity to it. I mean, it's not heavy.  It's a little bit heavier than a regular hacksaw, but not by much. Not much to where you're gonna notice it. I do like that they have this here. Now, this is not padded. This is just plastic, but I do like that. This is padded here, this part. This is plastic. This is padded. And this is padded. Well, I won't say it's not padded. Let me rephrase that. Because I know somebody's gonna say, it's not technically padded, it's rubber. Okay, which is true. That's 100% right. It's not padded, but it feels like it. It's nice, it's a rubber. I don't know if it's a rubber or a silicone. It didn't really say on the, but it did say comfortable handles, but I didn't spend that much time reading the thing. So, yeah, very comfortable, easy on hands. Usually you should be wearing gloves when you use something like this too. Longevity, we don't know. I'll have to let you know in an upcoming future video. We'll give it a couple months, I'll use it, and we'll see what it's like. Durability, durability. Let's talk about that for a second. Well, I have dropped this twice on concrete. Both times it hit this edge. Yes, twice on concrete, both times it hit this edge. I dropped it twice on dirt, both times it hit this edge, because, you know, that's the heavy end. I see nothing. I see no dance, no damage, it's not bent. Monkey dropped it on concrete, hit that edge. She was like, oh my God, I'm so sorry. It's okay, because she got sandals on, I'm glad it didn't hit her foot, because that would probably hurt as I have steel toes on, she doesn't. So it's been dropped three times on concrete, twice on dirt, I've had it a few hours. So as far as durability, I'm good with that. Now, I wanna talk to you about something about durability and these reviews. And remember, this is my opinion. You're welcome to differ.  Because when you buy something to use, I mean, does it make for good video? Not my opinion, no.  Well, it's not really made for that, it's just trying to show you, look, it's durable because a normal person, you know, that's somewhat all there is not gonna do that. I'm not gonna tear my stuff up just to see what it takes to break it, okay? Because to me, that's not a fair review, all right? So when I do my reviews, that's why I try as best as I can to do what the instructions say to do or to do what it's meant to do or what I'm gonna be doing with it.  Well, what if it's an accident?  Your knife.  No, probably not. I mean, if you're doing brick work, that means you probably got the tools to do it.  Probably not, because if you're cutting a limb off a tree, you're probably gonna have a saw because you know that's what you're gonna be doing. You see my point? So I try to use, I try to do my reviews in everyday situations that I'm gonna use them in or you or your brother or sister. That's the way I like to do my reviews. I reviewed this today.   Like I said, this is not as seen on TV, so I don't even know if they claim that it'll handle it. But as far as, I mean, I'm pretty sure I could run over this with a truck. But what if it bends, you know? Now I gotta go buy another one.  I'm not gonna say, well, they claim it'll do this. Another thing people do is give stuff thumbs down and it gets a one. When you're watching a video going, well, you did it totally wrong. You didn't do it the way they said because a lot of them go, well, the instructors say do this, but I'm gonna do it my way. And then when it don't work out, they put the product down and go, it's junk when really it's not, they just didn't know how to use it or didn't wanna do it the right way or whatever.  I've dropped them and they broke. I've dropped them, they bent. This has not bent and has not broke. And like I said, it's been dropped three times on concrete twice in the dirt. So all in all, what does the cobalt get? In my opinion, two thumbs up. So far, I give it a five out of five stars. Now I'm gonna take it back. I'm gonna give it a four and a half star because of the little things that I would like to see. You know what, no, I will give it a five out of five because this is just a matter of preference here. It has nothing to do with how the solve functions and how it works. So I will give it a five out of five for $15. It's great. I mean, you would expect to see it at 20. I wouldn't want to see it at 20 because I think $15 is the perfect price. Excuse me, for this saw and with what you get, I think it's perfect. And cobalt's a good tool. I've always liked cobalt. It's not my favorite, but there are a little pricier, but I've always had good luck with cobalt products, all right? So yeah, I will give it a five out of five stars. Two bear claws up. I like it. So if you're looking for a good saw, like I said, dependability. Next time I use it, it may fall apart. I don't know about that yet, but so far right now, I would say if you're looking for a good hacksaw, and you don't mind paying $15 for one. I know you can buy them at the dollar store for three or four bucks, whatever, a dollar general. You don't buy that junk if you're gonna use it a lot. And like I said, this is dual purpose. I can use it out in the backyard. When we have our fires, I can use it camping. It's versatile. Comes with two extra blades.  Now you can get different teeth. You can get better saw blades. Lennox is a pretty good saw blade. They are very pricey, but I have used them. I have bottom, and I've had good luck with them. So yeah, overall, yeah, if you're looking for one, you don't mind paying $15 and some change for tax, pick you up a cobalt. I got this one at Lowe's, because Lowe's knows aces the place, right guys? There's what it looks like. And it wasn't on sale. That's actual price.  That's the actual price. So with that being said, weekend's almost here tomorrow night. I'm not sure which video I'm gonna do, but I'm gonna try to do every Friday night if I can, a late night in the shop night, as you guys may or may not know. I've got two episodes up now. I'm calling it season one, episode one, season one, episode two. At first year, it'll be season two, episode one, right? Some of you guys like that. I've noticed a lot of other people are starting to do late night videos too. But I've got two things I'm not sure which ones I'm gonna do, but they're both really cool. Well, one of them's really cool and one's kind of a follow-up on something. So I may do that. I just may do that one tomorrow during the day. I still got my niece's suburban to look at. I didn't get to it today. So I'll bring you along with me on some of that. We'll scan the codes on it and see what the codes are reading and stuff like that. But yeah, anyway, guys, thanks for watching. I appreciate it a lot. Thanks for all your support. Please feel free to hit the bell icon after you subscribe to get notified of more videos.  I've got cooking playlists, how-to playlists, passing on TV, product reviews, paranormal, nature and outdoors, you know, for the gearheads. I got, you know, car videos and shop videos and, you know, just do-it-yourself stuff. Just, there's something for everybody and, you know, have a Shea Bear binge and just watch them. I've got, I think, right around 1,000 videos now. So, there should be plenty there to keep you guys occupied. So anyway, again, Shea Bear is a mental legend. I'm gone for now, guys. Bye-bye and have a good one.


Live from Las Vegas, it's theCUBE, covering Dell Technologies World 2018. Brought to you by Dell EMC and its ecosystem partners. Welcome back to theCUBE, day three in Vegas, Dell Technologies World. I'm Lisa Martin with John Troyer, welcoming some distinguished CUBE alumni back to our site here at Dell Technologies World and back to theCUBE. We've got Sean Weenage, CTO of Enterprise Solutions at Rackspace and Scott Delaney, Technical Director at Dell EMC. Hey guys. Thanks so much for coming back and talking with us about what you guys are up to lately. So Rackspace, Sean, you guys have been a long time Dell EMC partner. We are interested to learn about what you guys are doing from a service provider's perspective with the new PowerMax. What are some of the unique requirements that you were looking to bring into your environment versus traditional enterprise? Sure, so we have been a long time user of Dell and EMC technologies. You're going way back into the early 2000s, almost the inception of our company, and we've always relied on them for availability, for high performance to be able to support our customers. Specifically now, we're moving, we're looking at the PowerMax release and the capabilities it brings to us. And if Dell EMC has really taken service provider needs into account, right? So they've created additional capabilities around monitoring, around visualization, around role-based access that allows us to extend features out to our customers. Things like easier migration tools, things like incredible performance that allows us to not have to micromanage workloads. And so it's an extremely powerful platform that we're looking to put to work for our 100,000 plus customers. Yeah, and I think some of the things that Rackspace has as far as use cases are very much things that influenced a lot of the functionality and the new features that went into the product. And I'll give you a couple of examples. So one of the things that we introduced is the ability to do provisioning of storage based on service levels, right? So what that means is I can figure out what I want my performance to be for a specific workload with folks getting higher performance, using more resources and having a premium associated with that, but also being able to provide good performance at economical cost points. So I now have a range of options that we can now provide through the service providers. But what's cool about the technology is in years ago, in order to do that, you had to really be able to understand the underlying technology so that you could go ahead and you can tune the knobs and the buttons and the levers to make sure that if gold was supposed to be this, it would give you gold. And if you had platinum and it was supposed to be this, but those things were very manual in terms of how they were set up. The new system basically is more about what is the result that you're trying to achieve from a performance perspective, and then we use all of the automation, the machine learning, the predictive analytics to figure out, okay, where do I place and move that data based on the policy that's assigned for it to make sure that I'm in compliance with that service level. So again, a lot of those things are specifically done to help service providers meet a wide range of requirements for the users in use cases that they have for their customers. And our engineers are very excited not to have to spend so many knobs and stare at the blinky dots. And there's the types of things that keep them up at night. How am I guaranteeing the service levels and the performance that my customers need? So the AI capability, the ability to do tiering on the fly that we don't have to manage that allows us to really focus on higher value activities for our customers. I was interested in your experience, right? One of the marquee features on this new release is labeled AI, right? And that means a lot of things to a lot of people. And I don't really, in drilling down yesterday, right? There was a lot of really interesting stuff about its learning capabilities and the fact that it would look back farther and infer it knows about certain things like Oracle files, it knows how to treat them and it'll learn more and there'll be more roles and it'll figure some stuff out itself. So I don't actually care whether it's called AI or not. At the end of the day, does it lower your operational costs and make you more efficient, right? And it sounds like that's been your experience. Hey, it makes us more efficient, but more so it makes us more effective in delivering to customers, right? So if we're doing, you know, VNX or wherever the platform might be and now PowerMax and we're putting hundreds to thousands of workloads on an array, we have to make sure that there's not contention between customers, right? Every one of those customers are relying on us and they may have different workload cycles, right? Some might be, you know, we have certain customers for whom their busiest season are the weekends, right? The holidays and they will have different cycles than customers that are traditional e-commerce or digital marketing companies. And so this allows us not to have to worry about tuning individually, that the system can adjust and take care of that and ensure that we're meeting those service levels that we provided to our customers. So absolutely a huge step forward. And one of the other things again around service providers is, you know, you've got the performance, you've got the management of the system, but then the other key driver for some of the new features is around the security of the platform, right? Because now you're moving into a world of multi-tenancy, right? So you've got different organizations that are now sharing a resource. So number one, you want to make sure that everybody gets the performance and the predictability and that's where the machine learning and analytics comes into play. But then you also want to be able to provide the individual users access to be able to do certain things, to view certain things, but make sure that they're only able to access the pieces of storage that they should only be accessing. So by, you know, adding additional controls around role-based security and building that into the system and allowing you to control who has access to what specific functions within the system, who can see what, you know, all these different roles makes it a lot easier for Sean to be able to take the rich reporting that they can now provide and to be able to share that up with their users and make sure that they're doing it in a very secure way. On that security front, sorry, Sean, I'm just curious, you know, security transformation, IT transformation, digital transformation, all themes of this make it real event that we're at. I'm curious from a, you know, we talk with customers that say, well, the data isn't valuable unless we can actually glean and extract and act on insights from it to be able to deliver better customer experiences and differentiated products to market. On the differentiation front, what is from Rackspace's perspective? What is this partnership and use of PowerMax going to be able to deliver for you, not revealing secret sauce, but from a, how is this differentiating where you're able to offer your customers? Well, I think we should talk about how Rackspace differentiates themselves from other players in the market. Because I think that's a key part of the story. I was just going to go there. So Rackspace has a long history of being a managed service provider to customers and traditionally it's been the managed hosting space. Everything was dedicated and increasingly through our acquisitions over the last couple of years, our portfolio has broadened, you know, everything from colocation to private clouds to public cloud capabilities to hybrid solutions and an increased focus on applications security, ERP, digital applications. And so our customers are coming to us with this wide range of platforms and going, I'm struggling with this transformation. How do I do this? What's the right form factor? How do I look at my applications? So increasingly Rackspace has built out capabilities around a professional services arm to help customers navigate that transformation. You know, is this a really legacy application that should go in one of our colocation facilities? Is this a high secure, really highly governed and heavy compliance requirement that should go into private cloud or should be looking at public cloud systems? And increasingly customers are saying, okay, I am neat to stay in the private cloud that customers are talking to. Because of security, because I need to be able to guarantee performance, because I need to have visibility and configurability of my solution. So this gives us all of those, right? It gives us the ability to have a secure, single tenant or multi-tenant environment. It gives us the ability to have that high performance and gives the ability to federate out that visibility, to give customers a cloud-like control and cloud-like visibility, or I'd say even beyond cloud-like visibility, despite going through a service provider and not being able to put their hands on the infrastructure themselves. Yeah, I would even extend that because again, you've got the technology side, but then the other thing that I think that people really appreciate in partnering with Rackspace is just the amount of expertise that they bring to the table. Expertise, not just in the technology side, but understanding different industries and different customer environments and what are the best practices and how do we set things up and make sure that we're not just meeting expectations, but we're exceeding what those users expect to see from an IT perspective. I know that that's a big part of why people go to Rackspace. And Dell EMC is making the infrastructure easier for us as we move up the stack. Like our customers, don't want to spend a lot of time in the hardware tier and the infrastructure tier. I'm seeing some real eye charts out here around all the different technologies, containerization, various types of databases, big data.  So the technologies that are on top that are really driving value are becoming more complex. That's where we want to focus our time and energy and let the infrastructure play a larger role in self-managing. That's actually a really interesting segue maybe into the bigger industry for a second. I think, you know, the industry goes in hype cycles, right? And the public conversation anyway. And if you would have just picked up some stuff, magazines or whatever, they still print magazines, some websites a year or two ago, right? You'd think that maybe hyper-converged architectures were going to eat the world. One size was going to fit all in the cloud and on-prem. In the meantime, in the background for many people, but, you know, front of mind, right? They're chugging along. There's a huge portfolio. Dell EMC never stepped back from saying, we have a portfolio, right? And one of those tiers is this V-Max and now the next generation, this PowerMax, right? I don't know, Scott, can you talk a little bit about to the needs of those customers and applications that have always been there and how you're addressing them? I will tell you this. The thing that we are all clearly seeing is that IT is becoming consumerized, right? Where, from a user perspective, they just expect things to work, right? They expect everything to just be like a mobile device and it's just that simple and if I need an app, I download the app and it gets on there and if I need to replace it, everything just, and it just all magically happens. So, you know, the analogy is, when they look at IT from a user perspective, they see the duck on the pond and the duck is just kind of moving along slowly. What they don't see is the things that folks like Sean and Rackspace are doing where, underneath that, you've got these feet that are just mad pedaling away to keep the duck moving forward, right? And I think that that's the thing that's changed is we want to make sure that we are delivering the technology in the way users want to be able to consume that. But there's still a lot of heavy lifting, there's still a lot of complexity, there's still a lot of core infrastructure that happens underneath that, but the consumer doesn't want to be exposed to that. Matter of fact, most consumers aren't even aware that that's happening under the covers. It's just, it's in the cloud, right? It just works. You talked about the iCharts here, everywhere, because there is so much complexity as more and more technologies need to be integrated. How does Rackspace help demystify some of that and make things more simple for your customers in any industry, especially as data privacy and security are household terms now with everybody being really wrapped around that. How do you help make it more less complex? Like Dell EMC, we have a massive portfolio, right? So everything they have got, everything VMware has got, everything that Microsoft has got, we support all of that, plus networking infrastructure, plus security, it is a very broad capability to be able to help customers meet their needs, right? And what we're seeing is, we're seeing customers coming to us and going, I just don't have the ability to rationalize all this, I need help. We're also seeing customers that are pivoting the other way that have gone, I went to public cloud buying into the economics and that everything was going to be great. What I'm finding out is, I could shift back to private cloud and get some better economics, depending upon workload, depending upon whether it's always on, the performance requirements, security. So we're seeing a lot of changes, right? There's no one size fits all. It's not everybody's going public cloud, like was the big mantra two, three years ago. So what Rackspace has done is a few things. I mentioned earlier, we've grown through acquisition. We've expanded our footprint and do new services around co-location into Asia Pacific region, into state and federal government capabilities that came through an acquisition of data pipe. We've moved into more the application management space through the acquisition of Tri-Corp. Customers struggling with, how do I run ERP? I've got to consolidate my data centers from 25 data centers, I want to get down to three. I need to move everything to a managed service provider, but you have to be able to help me with these mission critical applications. It's no longer enough just to be at the infrastructure tier.  What can we sell you is not the right way. Going to the customer these days, you're having to say, what is your business pain? What can we help you with? And how can we supplement your teams and provide the expertise to be able to get you there in areas like data center consolidation, cloud transformation, DevOps enablement and big data capabilities? Last question guys, in the last 30 seconds or so, you're an early tester of PowerMax, longtime daily EMC partner as we've talked about. What are your expectations as this thing rolls out? We have very high expectations, right? We always have high expectations of next generation. Last year, we were here talking about Unity for some of our mid-tier customers now looking to PowerMax for our real high-end enterprise type customers. Our expectation is this going to simplify our management. It's going to empower our internal users and our customers more. And then we haven't even talked about the efficiencies it's going to bring in the data center in terms of the smaller amounts of space and power and cooling that are needed for something of this scale. So for us, data center is a very large operating expense. So the more we can put in a smaller space, the better off it is for us economically. Awesome. Well guys, thanks so much for stopping by theCUBE, again, sharing what's going on with RecSpace, the continuation of the Dell EMC partnership. We appreciate your time. Glad to be here. Thank you. We want to thank you for watching theCUBE. Again, we're live at day three of Dell Technologies World. I'm Lisa Martin for John Troyer. Stick around, we'll be right back with our next guest.


Hey guys, it's Kevin. Today we're going to go back to our shop. We're going to talk about this printhead lock, what it is and how to troubleshoot it, and how you can install a new one if you have to. If you need parts, you can go to eBay or you can go to our site bchtechnologies.com and go to printer parts and under Epson you should see the printhead lock. The printhead lock is a piece of plastic that prevents the printhead moving towards left.  And this is how the printer powers off. This piece of plastic is easily to get damaged because the printhead is moving at high speed. If you get not synchronized, the printhead might strike this plastic. Also, during a paper jam, you might be fighting the printer and damage this plastic. Let me show you how it works. The lock is right here and it is controlled by those two gears. If you see that the bulge on the bigger wheel, that bulge is what pushed the lock to be in position to lock the printhead. When you buy from BCH, you get the lock and you get a little spring. The spring connects those two hooks so I can put the lock back in unlock position. When the big wheel turns on the big bulge, that will push the lever and lock the printer. Anytime that bulge is not in there, the spring will pull the lever back so most times it is unlocked. The power to turn those gears from the left side of the printer and it turns this rod. That connects to this small wheel and this small wheel is going to connect to this small wheel right here. However, you can see I'm turning the wheel counterclockwise but the printer doesn't move at all. So no matter how I turn this wheel, that bulge doesn't move at all. This wheel is split in two parts. The bottom part which is controlled by the lock never turns. No matter you go clockwise or counterclockwise, it doesn't matter.  The reason is there is a lock right here. See this stick? If it goes into the wheel, this one doesn't move at all. So you need to move to your right a little bit to release this inner wheel. So now it's turning. What we need to do is we need to move this to the right a little bit. Now if you turn it counterclockwise, it's going to lock the printhead. If you turn it clockwise, it will release the lock. So let's start on a real printer. So we're going to turn this wheel counterclockwise by pulling on the cables. It's unlocked. Okay, now I'm going to turn the power on. So you can watch the wheel turning and the dialogue, how dialogue works. To design this clockwise or counterclockwise, you can pay attention to this little wheel. And that's exactly the same direction of the bigger wheels turning. I forgot to say, another lock malfunction is caused by the wear and tear. You got two pieces of plastic pushing against each other. Also have that little spring that can also get loose. So with this knowledge, you will be able to install a printer lock and test it. Be careful of this little spring. I don't know how many springs I've lost. I'll put a spring on the lock first. Then I'll loop it through the black hook on the base. It's better to make the small spring loaded. So I'll put it in the lock position. I'll use the piece of rubber band to help me to put the lock. Here's what the assembly looks like. And I'm going to slide in. Pay attention to that little wheel. Make sure that little wheel is connected to the assembly and can transfer the power to the assembly. When you hear a click and you can remove the rubber band. Let's test it. Erect it. How about that? Now you can brag about your printer lock to your neighbors. I hope you enjoyed this video. Visit us at www.bchtechnologies.com or locally at Greensboro, North Carolina. Cheers.


Now, ladies and gentlemen, please welcome Mr. Bharat Zendey, Director for Strategic Accounts Versa Innovation. We have Mr. Saseer Thambavala, Director for Products and Marketing, Franklin Temple Town, India. We have Ms. Raysha Jain, Vice President, Content Marketing for Sugar Cosmetics. Ms. Roshneed Das, Regional Marketing Director, Asia Pacific and Japan, Sales and Marketing Group, Inter Technology Private Limited and also our Session Chair, Moderator, Ms. Anita Kothwani, CEO for KARA India to join us and take this discussion forward. Thank you so much, Opa. Thank you, panelists, for taking time. Apologies for the slight delay from our side on the panel to start. I will, I'm conscious that a couple of you wanted to kind of wrap up the session a little earlier. So I'm going to intend trying to prep the session accordingly. Before we, before I even quickly get into the session, I really wanted to take a moment to congratulate Roshneed Das. She's recently been elevated to the Regional Marketing Head Position for APAC and Japan, leading the Sales and Marketing Group at Intel. So Roshneed, wishing you the very best in your new role. With that, quickly driving into our discussion. If you look at the e-commerce industry, I think what has emerged is that the digital has early become the backbone of this retail sector with 6,300 crores spent across the e-commerce platforms. The growth projected in our latest report is about 38%. And this entire terminology of commerce everywhere, which is really making home the new commerce frontier. There are increasing possibilities for shoppable experiences, you know, which help the brands bridge this inspiration to transaction kind of conversation. So let's understand how this evolution is taking place. Roshneed, if I could start with you to share your thoughts on this e-commerce evolution. Thank you, Anita. Lovely to be here. Just a quick few numbers to back what you said. Today, you're right, e-commerce has grown 25% from your report, about 38 billion and then goes up to about 200 billion by 2027. And we're going to see a 2.5 x growth in a very short time the next five years. So big marketing mix area, big fill up for our ecosystem. But from a marketing perspective, I think that there are a couple of things playing out. I would break that up into four, five areas. One is, I think just on the back of the pandemic, I think everybody has seen an acceleration and a behavioral change, right, in terms of how we're looking at this platform across, I think, trust has increased, access has increased. So I think that the future of e-commerce is also going to grow on the back of that. The second piece that we are seeing, Anita, is that we are seeing a huge amount of growth coming from lower towns. Again, I think tier two, tier three cities, four out of five shoppers coming from smaller cities. So again, you know, a factor of the trust and the access that has come in. Two, three other quick data points is our cohort, which is women and silvers, a more independent ability, you know, to transact. So fantastic to see more women and silvers coming into this category. And the last couple of things has been social commerce. And I think we'll talk a little more about it as we go along. 40% of our online shoppers at some point have bought from social media channels. And so we're seeing influencers and individual brand advocates and that economy growing pretty significantly. So all in all, a very interactive economy to be part of. And, you know, hopefully we learn more through this eminent panel as we go along. Thanks, Roshni. Just love the sheer number crunching that you've quickly thrown back at us from our report as well. Jews are coming to you from e-commerce to this entire swing towards conversational commerce. What are your views of this changing evolution? So, you know, I think we're at an inflection point where conversational AI, you know, is concerned. So, I mean, you know, if I look at just the BFSI sector and particularly from an asset management perspective, I think a decade ago, you know, if you actually, if a customer actually managed to transact online, I mean, he'd be very happy saying that, well, I can transact from the comfort of my own. But I think very, very rapidly in the last at least three or four years, we've seen customers, you know, say that, well, transaction is one thing. Now it's, it's, it's, it's passé, right?  So they're not saying that, well, okay, you know what? I will do a conversation and maybe then transact. That's one group. Well, we see a lot of people actually wanting to do conversations while just they're going through this journey. The other very important change that we're seeing at least from a, from a product perspective and from an online commerce perspective is that people now want to transact in a language in which they actually talk, right? So it's no longer about to say that, well, like an, I, how would probably have an IVR at one point in time to say that, okay, fine. If you didn't go through these, these parts, we possibly can't complete, you know, your conversation or get your information. I think customers no longer, you know, have that kind of patience. They actually want to talk to you and transact with you just in the way that probably do a very, very normal conversation, you know, either on WhatsApp or, you know, on a phone.  I think, I think those days will get, you know, get over very, very quickly. Thanks, Reesha coming to you next, you know, from a business that's really being focusing on the direct to consumer part. How have you seen this evolution taking shape from your end? I think I neither have gone other days when conversational commerce was like, you know, good to have. I think it's very hygiene now. We are all living in the sweetie age of things, you know, where, if you're honestly, lady, you want to know immediately, you know, where is it and what's happening with it. I think we have seen a similar thing with e-com, you know, whether, and I'm not even talking about right now at Sugar, right? I don't mean to our days of 2015, like, you know, we definitely had like a whole team because when people shop and especially with sugar, like when they shop for things like makeup, they want to know, will this suit me? Is this vegan? You know, you could give out information, but people still seek soulings in knowing it for themselves. And that sort of confidence is inspired by conversation. I think, having said that, I completely echo what Jisair said. I think a lot of gap will be filled in how this conversation commerce is scaled, you know, because child courts need to not sound like they've mucked up four lines and they will go exactly in that format, you know. So I think there will be a lot of automation there. So this is good to say. Thanks so much, Risha. Bharath, do you see a different nuance to this evolution? Are you seeing it slightly differently from the other panelists? Yeah, thanks, Anita. Lovely to be here. Great to hear Jisair and Roshni and Risha's thoughts. A lot to echo from there and a lot to learn in terms of what they've said. There are a couple of points which I have, which I have experienced as a digital professional over a couple of years. One is definitely the topmost is that there has been a huge change. Businesses have experienced in the past two years than the past decade. I think a lot has changed and, you know, e-commerce and digital transformation for all the businesses is in the center of it. So a lot has changed in terms of the way consumer is actually using the internet. Also, I feel there are two bigger impacts. Actually, I would think have happened. One was the geo services launched a few years back, which gave affordable data to a larger consumer base where a larger Bharat, which came to online. And now the pandemic effect, which has enhanced further accelerated the e-commerce growth. So and between this e-commerce journey and growth, I think the newer formats like social commerce, video commerce, live commerce is definitely a part of it. And I feel, you know, as just really speaking numbers, it's a $350 billion opportunity over end of 2030. So I think it's a huge place to be. And conversational commerce, of course, being a part of, you know, the family of apps, which we have, where we deliver the larger Bharat and, you know, the audiences, which are Indic. I think we are well positioned to kind of move ahead. Thanks Bharat for that perspective.  And now conversational commerce from a BFSI sector. There's a huge implication of this. What have you changed in your marketing efforts to, you know, get through this larger spectrum? Ah, OK, so it's a challenging question. You know, you must understand, we're a regulated industry, right? And very strictly regulated, you know, when it comes to, particularly when it comes to asset management. But I think we also realize today very consciously that you can't, you can't be throwing the offer document and at one end and the disclaimer at the end to say that, well, that's my job done because consumers are going to be unforgiving about that. So I think we've also kind of, you know, tried to build and balance to make sure that we really start understanding the consumer's language. So, for example, if somebody said, you know, imagine somebody sent me a WhatsApp message to my official Franklin temporalizing. Hey, hey, hey, what's happening? Now, I can't possibly go and say that. Well, you know, I'm sorry, sir. I don't know what you're trying to tell me because I'm very used to saying listening to Franklin India Blue Chip one or so and so forth. Right. So I we've tried, you know, and successfully go to a certain extent to actually start building those conversations in a tonality of voice, which is acceptable to people, right? Today, lots of conversations actually happen in English. I don't think that any of us are doing conversations in only pure English. But if you've not trained your tools enough to recognize that, how are you going to really service the customer? Right. So I think that's that that's the perhaps the transformation that, you know, these BFSI companies are now going through a rapidly difficult change. Because again, as I said, you know, you've got to be cognizant of regulation. But I think the important bit is to start really talking in the tonality of voice that the consumer wants to be spoken to. And it's about, you know, you've got to show a little bit of brand EQ from from brands from the brand side. If you want to really build that connect.  Your brand really makes it very, very easy for you to kind of transcend across your views on this. When I think for like I said, you know, for our brands, all the brands in the world, we are a conversational commerce as far as we're going.  E-commerce is obviously our bread and butter and I think we're a D2C brand. And I think conversational commerce is also something that is always faculty going on, you know. While we look at it, is that everything feeds into each other. It's like, you know, wherever your consumers are, I think again, like, you know, the need to serve customers in their own language, like as I said, it's really important we do try and do that, like especially when it is real people giving help. But I think a lot can be done in terms of technology and AI, you know, coming in from that end. But with D2C, the way we look at it, we want to ease the customer's journey wherever we can. So we do as much hand-holding and as much like, you know, we have systems built in with FAQs, with understanding. We have a lot of content going around it, you know, and with especially any kind of end, you know, end state journey and buying decisions, we really try and make sure that we understand exactly where those problems come from. Because in India, problems with our consumers are very unique, you know, they really want to understand if a product works for their skin tone. How do they identify their skin tone? A lot of the education is required. So for us, this actually becomes a very, very good tool, you know, conversation to commerce where we can actually be there with them and, you know, educate them as well and hold their hand through the journey of embracing makeup and choice within skin care. But do you see relevance of this platform? And I'm saying primarily, there's a lot of time that's really getting spent, right? Do you think there is an avenue to grow your base of, you know, daily hunt in Josh consumers by using this larger play? Sure, absolutely. Relevance, absolutely, from a marketing standpoint, for sure. And even from a product standpoint, see, we, you know, as I say, you know, the family of apps, which we have, which is Josh and daily hunt, largely act as a catalyst to the larger advertising partnerships where we provide users, you know, in a way where they can engage with them and sell their products and services. Speaking about that, also looking at the way, you know, as we mentioned about the evolution of commerce and the larger Bharat coming online.  So we've been trying to do that in our own way.  So I think from that perspective, we, we are, you know, kind of thinking in the right direction. And I think Josh, which is just one year old, kind of delivers the new short format creator ecosystem as well for the live and social and conversational commerce. Thanks Bharat. Roche for Intel, it's very different, right? You have a B2B and a B2C marketing kind of, you know, business model. And, you know, when you look at this areas in terms of commerce and the way it's kind of evolved. How have you explored this changing landscape? Well, the more I was listening to the panel, I was thinking that eventually we will get to, you know, experiential commerce, right? Like conversation as part of the experience will become experiential commerce and we will get translated into that. And I also feel on the other spectrum, especially, you know, as I listened to Jose, intelligent commerce will become very important, right? So a huge amount of that norming and forming will happen. I'll give you some examples. For instance, last year, when we launched our third generation Xeon platform for our business audiences, we used extended reality platforms, which means that we took the principles of filmmaking into launches and events, right? The reason why I'm bringing this example is over time, a lot of commerce will become experiential like this. For instance, our Intel EVO platform PCs have AR, VR, you know, in the way you can look at, you can bring your PC home through technology of AR, VR. And we saw that with many companies doing that, right? Cars came into your living rooms because there was no other way to experience the touch and feel of the aspect during the pandemic and more experiential commerce will help you convert faster. I think we've seen that on the back of, you know, a product like B2B, as well as our Intel EVO lineup of PCs. And I think on the intelligent commerce piece, I've been a big advocate of Martek, right? We've got to get more intelligent in the way, you know, when our consumers are landing on our platforms, what do we know? How are we understanding their needs and, you know, how are we serving them better? So the more e-commerce evolves, the more patterns we will be able to evolve. And therefore the more intelligent we will be in serving our ads and serving our communication. So I think companies need to also invest in making their commerce and their experience, whether it's direct to consumer or working with our e-com partners to make the commerce more intelligent for the consumer. And we invest in a lot of Martek tools very, very hugely. We've got a digital hub in Singapore, you know, that not only looks at trends like this, but also sensitizes. So like I said, yeah, a huge amount of the spectrum ready to be explored. I love the two pointers that you built up, Roche, which is around experiential commerce and intelligence commerce. So at one level, we're really talking about, you know, this conversational e-commerce going to really replace, you know, the commerce per se. And then we also have a whole host of brands, like I said, who are coming in the video commerce space. There's a lot in the mobile commerce space. There's going to be a lot more traction over here. What is your take, Resha, if I can come to you, who do you think is going to win this game? Is it going to be like a place where everybody has going to have something there for them? What's your punt? I think every time, everywhere, everybody has something going for them if they want to get it, who's going to win it, whoever wins with speed of execution. I think it's going to be very important that strategy and execution come out right. And like Roshni was saying, you know, the experience of it actually becomes something that eases the consumer's journey, like, you know, just really, really helps them take any decision smarter, faster, easier, you know, and all we need to do is find the right tools of scale, because we are all talking to consumers, just being able to do it at scale and with the kind of in the kind of language and in the kind of understanding that they want to hear it again, you know, while keeping it engaging and entertaining and informative. I think it is such a difficult question and either to answer who's going to win it, I'm going to say we are going to win it. I mean, as long as we can all run faster, maybe do. Barat, coming to you, coexistence of all those plan, all of those commerce platforms, or you see a front runner there? Yeah, I like the way Resha put it, so just picking from there. I think there's a lot of martech and conversational commerce and even AI, conversational AI and a lot of the new tools and the way marketing is being done. I believe that definitely, you know, there's a lot more good marketing messages which can be done to exponential marketing.   So I think it's still going to take a journey. And during that evolution, of course, both will exist. And I feel that it will complement. So for the new users, which are coming, I think the, you know, e-commerce at the base level will complement and conversational commerce will be for more exponential, more reward user as we go forward. So that's Thanks, Bharath. Roshni, we've seen on our spend report that the, you know, the social and video platforms seem to be front runners in terms of spends. And with then getting the dimension of social commerce and video commerce, what's your take on this, this perspective? I think that you're right. I mean, some number that I think I'm provided was about 650 million users of short format videos. So a huge, huge upsides that I think a big part of the spend is always to go where, you know, the consumer is as part of their daily lives, right? As Bharath was saying, every consumer probably has six to seven touch points in a day. So I don't think you can cater to only one platform and given the amount of destruction there is. Very recently, I read a book by Seth Gordon, and he said like the internet is the largest, it feels like the largest platform, but actually it's the smallest because of the billion conversations that are happening at any point in time. And sometimes you're not invited in those conversations, right? But the fact is that social and video will just go on the fact, back of the fact that people are more comfortable using technology in their homes, you've seen that, you know, direct to consumer brands, influencer brands, short format content in terms of languages will also be a propeller. I think those are good, good trends. Some of the experiences we've also had that I wanted to share was, I think co-creation is a big step forward as well, right? For instance, when we do our gaming segment work, we work, say with Valorant, which is a very well known gaming title. We drive a marathon on gaming, streaming through all our influencers, but then we connect it to an e-commerce platform. So the buyer's journey is very seamless. And at the same time, you know, you're able to bring what the consumer needs in terms of the experience of the content, gaming title, the richness of, you know, our gaming PCs being showcased as well as taking them straight to e-com. That's one of the ways that we're going to look at social and video. The other pieces globally, I think we've got about 120 influencers. That is an area where we're definitely very willing to co-create with our individual brand influencers, other brand influencers that are experts, hobbyists, creators. I think that whole area is going to explode. And we work very closely with, you know, many gaming streamers that we nurture in-house, as well as work with publications or, you know, creators on their own to talk about, you know, how they use technology as an extension of their lives. So yes, getting the right mix of being on the platform, but creating content that is meaningful to the consumer would be the way to go. So, Juzer, in terms of this perspective, what is your take? Where do you see it coming? Who do you think is going to kind of come forward as a front runner? So I think, I think I'd like to go with what Bharat mentioned, right? It's essentially about, you know, both of these traditional e-commerce, conversational commerce, you know, surviving together rather than saying that it's going to be just one versus the other.  The fact is that the radio has survived, but it's evolved, right? So now people move to digital radio. So I'm saying that I think, yes, conversational commerce will perhaps take the lead, but I don't think traditional e-commerce will be far behind. I also want to place a point that sometimes, you know, I think all of us, once we get into a newer idea and a newer path, we sometimes tend to over-engineer and that's when the customer really feels that, hey, you know, what have you really listened to me? I mean, it's a great idea that you've got conversational commerce going, but you know what, I'm very happy doing simple stuff because it works for me. And so saying that, well, it's one versus the other, I don't think it's going to be that. It's going to be both will coexist. And I think who will win? In my view, frankly, the customer will decide that, really.  Very, very well said, you know, sir. I think so too. If you keep the customer at the center of your thinking and surround him with what you think is his desire, his need, I think you've got that absolutely right. Which brings me really to the, you know, the next question for us, which is really around this role of content and what do we see? How important is that in this e-commerce world? We do feel that there is going to be some shift in the marketing dollars and the way we spend it. Is mass advertising going to be much more focused? Because we're talking personalization, we're talking personalization at scale. Somewhere the Delta needs to shift in terms of field of where the marketing spend is going to, you know, kind of come in. And with inbound and outbound marketing, one really around push and pull strategies. But I'll come to you now. Where do you think is going to be this, this, this balance that you need to bring? How are you going to work that out for your businesses? So I feel that lately out of my experience dealing with advertising partners and, you know, looking at my product as well, I think there is a huge shift of the consumer in trusting the creator community, the influencers, the, you know, the conversational commerce or the, you know, video creators who kind of have, you know, understanding of a particular product or probably they, you know, kind of share an idea or share the description or product video about a particular, you know, product. Now, keeping that in mind, this is more pulled. So it's more about consumer, it's more about content creation. But to add to that, push marketing will also exist. So it's not versus pull versus push. I think both have to go exist again because push marketing has its own requirement, you know, when there is a sale happening, when there is a, you know, big billion day, they need to communicate. But on top of that, I think definitely the, you know, content marketing will come, the more pull marketing will come. And also I see that, you know, consumers today can create because in the center is the creator creating content, which is engaging for a brand, which is authentic. So a consumer trusts that today. And which kind of will lead to a, you know, kind of a more cohesive approach for marketing as we go forward.  And again, I feel that consumer marketing considering, you know, content marketing today, I think there is a huge, you know, kind of a growth expected. I think compounded growth of around 25 percent by 2025, which is 2200 crores purely from a, you know, influencer marketing from a report which I came across. So I think these are the numbers which show, you know, in a way how it's going to grow. So these are the things. And again, just speaking, just last one line about George, like, you know, we are giving as we are growing our platform, we are giving and creating an environment where we can offer this right triggers, the right environment, the right content creators which can translate this message further to, you know, kind of support the goal marketing. Karshini, with this, you know, the investment on content and content initiatives, and we've had the pleasure of working with you jointly on a few of such initiatives, where do you see the larger content marketing play out for Intel going forward? I think the big part of content marketing and the marketer's challenge in both opportunity is agility, right? You have to keep experimenting, trying different shorter messages and see what resonates and then, you know, build testing and, you know, build enough reach on the messages that resonate. So I think given the fact that you have so many different cohorts, our content journey has to be about trying different messaging for different consumers, which have different beliefs.  I think that regional influences for us is an area we're going to focus on. I already called out co-creation, but, you know, if the future of the growth is Tier 2, Tier 3 markets, how can we, you know, coexist with and work closely with our regional influences? And we've done a lot of that, the tech one, the tech visor, etc. I think a lot of Tier 2, Tier 3 micro-platforms, micro-social platforms have also grown, like Intel's worked very closely with, say, RAE, which converges to the consumer in the way that they are used to for that platform, right? Even if it's simple things like doodles, you know, the brand needs to speak the language of the people on that platform. I think we've done some portions on that. A lot of our focus is on reviewers, so, but the reviewers also have to make it simple, the how-to's, right? Like Reisha talked about cosmetics, and you need somebody to demystify technology, so we focus a lot on making it accessible with, you know, our reviewers going through either listicles or just, you know, video content that they would create. So that's really the play of digital, but the important piece is always, you know, where is that consumer journey landing? You can create all the content, but where is it going to land, right? Are we going to house it on your own website? Are you going to put it on e-commerce? Are you going to put it on their own social handle? So making sure that the consumer journey works seamlessly is also a very important part of, you know, getting the right content mix in place. And I think reach mediums will continue, you know, though this is about conversational commerce, I think just sometimes getting the message out often with the distraction levels is also going to play a very big role in reaching our consumers. So these are some of the things that I thought were important.  I think the next line which usually comes up, distribution is then queen, because you really want to obviously create all that content, but how are you going to land up ensuring that the consumers actually see that content? Coming to you just there for a BFSI category, you know, the kind of content whether it is infographics, you know, the blogs from experts, the articles that you really need, your category is very different from a content creation point of view. So do you have like, you know, financial experts sitting in at your end to kind of build that larger piece a bit around that place? Sure. So Anita, I'm going to drop after this question because I have another call which I'm hosting, so I need to be there, but I'm going to answer this one for you. So, you know, we are very clear that one consumers don't have the time now to read, you know, long pages of content. So we're actually engaging with a lot of, you know, partners who are experts at writing short format content and, you know, making it as crisp as possible. So I'm going to name a brand. I mean, we work, we're trying to work very closely with terribly tiny tales because, you know, they've kind of mastered the art of, you know, saying things in less and less words. But again, I think we've been working with external content creators for a very, very long time because the fact is that we know lots of times today we may have an internal view on a sector. So I may have a view on technology, but do I have a specific view on metaverse? I don't, right? Because I may not have the internal expertise for that. And today consumers want to listen to all aspects of sectors and of industry, right? So today, I mean, space travel is going to become hopefully very, very big. Do we see, do we have a view on, you know, general mobility? Of course we do. Do we have a view on specifics? No, we don't. And therefore we do try. Do we do partner with external content creators? But, you know, with that, Anita, I'm going to drop, I think, great panel, lovely interacting. I'm going to take up a recording of this just to see the balance portion of this. Thank you so much. It's a great conversation, but great to connect with all of you guys. And I'm hoping to kind of keep connected with you in the future. Thank you so much. Bye. Rosh, I'm going to come back to you because I know that you also need to drop off in the next five minutes or so. So I'm just going to quickly come to you on the challenges that you think you face, you know, where you see yourself today and going forward in your journey with Intel. Where do you think, you know, it's going to be, is content going to be the challenging point? Is it going to be the different, you know, moving from commerce to conversational at a larger level? Is there the interplay between gaming, commerce, all getting crystallized into one thing? There is a lot happening. So how do you kind of keep up with this piece and saying, I've got these things right. I still need to work on, you know, a couple of these things. What are those couple of challenges that you still face? I think I would kind of look at some common themes across, you know, one is the mediums that you use, whether they're influencers or whether you're displaying on e-commerce or the engagement tactics that you would use, which is like you talked about conversational and commerce, but I think the bigger focus is just getting for me the complexities of setting up so many new channels and then nurturing them and then, you know, knowing when maybe our consumer has moved on to a new channel. So I think that is what we're dealing with today with the influx of, you know, OTT with social, with video, with creators, you know, and then as and more, as Bharat said, as more and more creators come in, they're brands in themselves and they're platforms in themselves, right? So how do you, that's my second piece, how do you get the interplay of platform, brand and content creators, you know, to go along with us, you know, and tell a story to our end users and, you know, be in service of them would be the second piece that I would focus on. And then really the measurement to conversion, I think we're out there across multiple channels, how like, I would come back to intelligent commerce, how can we measure what we market, you know, what is the best way to look at our way across the funnel? Is it resonating? Is the consumer really engaging with us or are we just broadcasting? So intelligent martech, getting our measurement and conversion right, would be a big piece. And then I also, you know, I touched upon it on the second piece of brand platform and influencers, I think just cross-pollination across these various areas of touch points would be an area to look at. So yeah, these are three, four challenges, never a dull day in a marketer's life. So looking forward to it. Thanks, Rosh. Resha, coming to you, I'll take back the question on the content piece as well, where you feel what is sugar done in terms of the content marketing and from an advertising and marketing dollar spend, do you see that shift happening? And what are the couple of challenges that are left on the table for you to address? Paranitha, honestly, I'm a content marketer. You know, it's been like my, not only my bread, but bread and butter has been my passion. I personally feel that content is having a feel day-to-day. From the time that we started out doing it, finally, everybody's woken up to influencers, to content, to the idea of having conversations even while you're talking to the customer and showing them how to apply something, you know, or how to get something. And I think content is serious speaking right now. And it's having a feel day, but if I try questioning side, you know, having a feel day also means that a thousand opportunities open up, you know, suddenly there is NFTs, there's Metaverse, there is, there are 20 platforms last year. It was the first time that I worked with Josh, with MX Takata, with Morge, with Trell. I mean, communities are growing and so are platforms. And I think you want to be available everywhere. You want to see where you are brand collaborations, partnerships from influencers to shows, trailing shows together to OTT, like, you know, to IP creation. We have done it all. We have been the fastest main social media platforms across all social media chance of the past two and a half years. It has taken a lot of work. That, you know, and I personally think the way you divide spends is very simple. Initially, you do experiment a lot at the content market here because all of these avenues, there, what do you want at the end of the day? You want conversions, but you also want amplification. You want to reach numbers in terms of reach.  Just how far you can go in talking to a customer, at least showing them that you exist, you know. So I think digital, we will want to spend everywhere at actually see what works for us, you know, and what works for us in two ways. A, we want people to know who we are. That will be a very big win.  And the other thing is, of course, that we are able to speak or tell a story or our story in such a way that they choose us over others, you know, hopefully because our product is great and so is our messaging. So these two important things in terms of challenges, honestly, just the sheer volume of work and the sheer volume of learning again every year with new things, it is very taxing one after the other, but it is also very enjoyable because of the same reason. Never a dull day like Roshni said, I agree. Like never a dull day. And I'm waiting and going to tackle everything and then it's going to be able to run. Bharath, comments from you on your challenges. Yeah, so it's really great to hear Roshni and, Resha talk about the kind of challenges they are going. I would frankly say these are opportunities. So we don't look at it as challenges. We see all the opportunities. You want to solve all of them for our brand partners and advertising partners. Case in point being, one of the examples I would like to say mentioned is that Roshni mentioned also. So one of the fashion brands, we work with very closely and we have an open Josh, Fullstack, had products yet. They're still working. It's a year old and we tried something with the regional influencers and the campaign has come out really well. And it was much satisfactory. It was a learning for us also. So we are growing from them up there. And other than that, as I said challenges, you said challenges, I say opportunities is basically look at the user growth. What it's going to be, right? I mean, five years down the line we'll be looking at 1 billion users on the internet, looking at e-commerce growth which is around 350, around 20, 30, 350 billion dollars by 2030. Then you look at the advertising revenue growth. So I think for us, it's all trying to work and see that how we can maximize and win the mind share, the time share and the revenue share. So that's what I would like to kind of put it. Thank you, Bharath. And given I know positive of time and Josh also leading to go into another poll as well, I'm just going to quickly wrap up for us. So I generally think that this e-commerce to conversational commerce spectrum that we've really been discussing over the last 30 minutes, obviously we all are aligned that each one has a role to play whether it is M-commerce, video commerce and the larger conversational commerce. I think an important critical component that we really talked about was the context and context that we need to have, keeping consumers engaged in this full funnel marketing. Couple of pointers which Roshni called out, I love the word intelligent commerce, experiential commerce which came out as stronger points. This entire piece of trust and access with your customer, how are you going to be able to do that? And the larger conversation is today, I think what Jisair mentioned, people are doing conversations while they are transacting and other important part for us to understand where is this journey going to go.  Rosh, one of your posts on LinkedIn really talked about if knowledge is power sharing, it really multiplies it, multi-fold. So thank you today for sharing such wonderful views on this entire panel for us with so much of generosity. And while Jisair is not here, I think one of the pieces that I read about him was this collection of articles that he puts together every weekend for him to kind of read up on how the industry is changing. So I'm hoping some of that he would have read up for preparation of this panel as well. And for Reisha, I think she and I have one thing in common. Both of us have come from a completely different industry. We've done law and she's become a content marketer. I'm leading a media vertical. So completely new industry, but Reisha, the passion with which you've kind of shared your expertise really just shows that all you need is a passion for the work that you love doing and then it doesn't matter which industry you can kind of really grow. Bharath, a bit about you as well. I think I love the thought about saying, you need to be a forward thinker. You need to think three to five years down the line where this industry is going to move. It's a great quality and inherently important quality I think for all of us as professionals. So thank you so much today to all the panelists for having such a wonderful session. Extremely delighted to have hosted all of you. Tejia was mine. Thank you so much, Reeta. You moderated it so well and thank you for that end bit. I mean, I'm glad that we have something in common. I feel like and love for the past. That is interesting. Thank you so much, everyone.


Vice-Presidential Candidate of the People's Democratic Party PDP Ifain Ocala has said the party is working seriously to reconcile with the five aggrieved PDP Governors known as G5. Ocala stated this in a meeting with some other South-South PDP Governors, including Udom Emmanuel of Aqaibom, Gaurina Basaki of Edo, Dwayediri of Bayelsa, and this was at the Government House in Yenugwa in Bayelsa State Capital. Meanwhile, the Spurx person of the Atikwa Kaua Presidential Campaign Council, Daniel Boila, has said that River State Governor Yesung Wike's non-support of the People's Democratic Party in the 2023 presidential elections would not affect the party's chances at the polls. Also on the party's governorship race in Lagos, there are internal wranglings as members are demanding for the expulsion of the former Deputy National Chairman of Southwest of the party, Chief Olabadi George, from the fold, accusing him of consistently working against the emergence of the PDP Governor in Lagos State. Now, Bodé George, in an interview with the emergence of Abdul Aziz Adedimar as governorship candidate in Lagos, he said he was influenced by the national body of the party. Well, joining us to discuss this and break things down is a member of the Presidential Campaign Council of the People's Democratic Party, John Shribu. Thank you so much, Mr. Shribu, for joining us. Thank you once again, Mary-Anne, for being here. Great. I want to start with an interview that was recently granted by Chief Olabadi George on a radio station here in Lagos. And he did allude to the fact that the emergence of Jandor in the PDP in Lagos was the beginning of the problems in the party. I'd like for us to take a clip, which is courtesy of Nigeria Info, and that interview. Just take a listen to what Chief Olabadi George will start on that. The managers in Abuja, not now got involved and they thought they could know your house more than you. They messed up the whole executive members of the managing members of our party. And once you do that, you open the doors for a lot of mess. We warned them, we advised them, you know, that's all you could do. Now we are now in the throes of trying to readjust. And I believe we can still do that. But, you know, it was free-wheeling for people to vote. And, you know, because of the mess created by the national, and is on delay in Lagos, that's the mismanagement of those who are these actors at the national. APC too has the same problem.  When you say, oh, I'm not part of it. Of course, before you say, they would have ruined everything you have done. So that's a clip of Chief Olabadi George explaining how the antecedents of the problem of Lagos PDP started. Now, I also remember, because I listened to that interview, when he was asked if Jando was allowed to participate in a Tikus campaign, he said, well, nobody was stopping him. But he did allude to the fact that he was brought by the party's leadership from the national to the state without the consent of those who were already on the ground. I really like for you to comment on that. Well, thank you again, Maria. It's surprising that Chief Olabadi George said so. Why did I say so? You remember, when Jando was coming in January or so, we had governments that came in to Lagos to welcome him into the party. So in the leadership of the party, we have welcomed Jando into the party in a grand style with mammoth crowd that gathered that day. What else are we going to talk about? Why would we say nobody knows who the national, who she marking the week you have been in Lagos without the state structure being aware of him? So, you see, I just see this as crying over us because, more one, his candidates didn't get a ticket. I'm also, if you look at it, I see it as surprising. I'm so sorry to interject, but just to be clear, who exactly was his candidate? Vivo. Jiv, yeah. Well, he's a governorship candidate for Labour Party. Why are we talking about that now? Oh, you see, that is a challenge we have here. This is one time that Lagos will have a fresh breath. This is one time that PDP have a chance to take over Lagos. And that is why it's so surprising that Jibababadi George went through this route. It's no longer a secret. JBR was on Arise TV where he said, when he was asked a very public question, he said, well, Jibababadi is aware of this, living for Labour Party. And that tells you a lot about what is going on. He was surprised at the reception Jandong had. His legwork, he came into the party, most of the words and secretariat in the Lukugome, Jandong revived them. He brought in a verb into the party in Lagos, before the primaries, in such a way that it has never happened like that in PDP in Lagos. So for him to come into a party, for me, I see that as a plus. Jandong is a grassroot man and for Jib to go this rise of him to rally around him as a young man who sought to support all the while to come around whatever it is, whatever act he has to grind with him or with the party and say, look, for once, before, at my age, I should be able to get Lagos for PDP. Because he's been there since 1999, till today, 20-something years. APC or whatever party have been defeating us in that play. Tilibu has been defeating him. And so what has he brought to the table for us? And this is the time that Lagos will get a rise. And she is trying to, you know, rock the table, rock the boat as it were. I can't leave a table shaker at the team. So for me, for him to go that route and say, look, the national brought him, we are not aware of him. They went to a contest, for everyone's sake. And we have people asked for that stepped down for Jandong. Gume stepped down for him. He won the primaries and he went around and to reconcile and all of them decided to give support to him. And that tells you a lot of the character of Jandong, Dr. Dino. And to tell you that he's acceptable, he has been able to warm his way into the heart of people and to see what he's bringing into the party to say, look, we have a 35% that is bringing him from where he was coming from into the party. And with that, imagine if a chibola body geode could just bury the hatchet, forget what is going on and say, look, Jandong is somebody that has seen that's creating the waves. Let me put my support, whatever we have, let us win and we sell that self. At this point, you need to mentor them. You need to mentor the Jandong. But not throwing, you know, not going this route and saying, look, we don't know him. I find it so funny. Also, he was posed a question about who he will vote for, for presidency. And he said he wasn't sure yet. Does that raise a concern?  But when you also make an allegation like what you have made saying that, oh, you know, Viva Vols was his candidate and because he didn't get the ticket, that's why he's doing this. Why would a party chieftain of that caliber want to destroy his party, especially for a PDP who's been struggling for years, to want to take over power in Lagos? Because he always wants to have his way. That's a plain truth. He always wants to have his way. In 1999, he decided what goes on in PDP in Lagos. So probably at this time, maybe in the wisdom of leadership, he felt, okay, what do we do? Can we try another route? Can we just put our act together, you know? And everything was cleanly, you know, played at the primaries. So leadership did not come to Lagos to impose Jandon on anyone. Jandon did his homework. He did it perfectly. He got the reception. He got the votes. And he won. I expected a chivalra for the man of his caliber and elder to say, look, what do we do? I need to support these young men. Let's put our act together. Let me be the rallying point. But not to be the one that will be trained tantrum, I beg my due respect. We should be trained tantrums about what is happening that look leadership. Like, he said he doesn't know who to vote for. You know, at his age, Governor Wike will have to determine who he votes for. Then it's hard. It's very sad. At this age, I expect him. I expect that the issue Why Governor Wike? I mean, why is Governor Wike Why is Governor Wike He's the leader of their integrity in quotes. I don't know where the integrity is coming from because if you look at the trajectory of what is happening, concerning everyone involved in this, you'll find out that we cannot even say that there's anything called integrity in what group they're calling themselves.  You're telling me that the fact that the South has gotten the shot on the stick from your party is something that should be waived. Then why is the deputy or the running mate of your presidential candidate trying to see how he can resolve or reconcile the G5 if that's important from what you've said? In your family, you have issues, right? And according to them, they also said that, you know, they're open for reconciliation. It's a family affair and when there's an altercation or there's an agreement, you know, everybody tends to like play whatever game they need to play or how to see that they get their own ideas sold so that everybody will carry it along. But for me, this is one chance that PDP has to win election. And for this, for the governors to say that they need to hire the chairman to leave before they can support the candidate. For me, it's secondary. It's secondary to the whole game that is on right now. So if we are to, if we are to say if they come together, we win. Because they keep saying position, position, position. That number one has gone to naught. We have the chairman with the sixth in the trajectory of leadership. For heaven's sake, it has happened before in which we had a change of government, a change of leadership within the party and it's going to happen waiting after they say they can't wait. Now, I have this position I think I've said it here before. Why are we fighting for a position that we're not going to want? Are we not going to win first then to fight it out? And I believe Elijah Teo Kubaoka, a democrat and our party as well as structured organic party would never allow the chair, Senator Ayubu, the president, sitting chairman to stay beyond the time for him to leave. Because we will go for him, you know, based on our constitution. Everything there is waiting because Governor Wiki Autumn and the Kourimadu report that second thing in Saturday in which made the conduce to leave. Now, if they are saying they should resign Ayubu should resign for them to have a discussion, that means the deputy national chairman will have to take place. We have to take the place of the chairman of acting chairman. So what are we talking about? Is it personal vendetta with Ayubu? I don't think so. But you may mention of the fact that PDP has to win. Now, if you must win, of course, you're going to make sure that your house is in order. You're going to make sure that you do whatever it means. It takes to, you know, at least pacify all those who seem to be angry or calm-fraid nerves. But as it looks, as it seems, in fact, from what you said, it's more like, oh, let's wave these guys.  Let's move on to winning because that's our priority. As opposed to really trying to see if there can be a common ground of sorts. No, we are not waving them aside. Like I said, the family, right? They have a window open for the constitution. We also are making there for that is why we saw on news yesterday Governor Okoa and the other southern PDP governors met yesterday that we need to meet preparing the ground for reconciliation. Yes, we want it, but we have to move on. We have to move on because you see, we are in a situation in which the same if we have a hindsight or think of history. Remember, because of him, Secondus was removed. Chief Secondus was removed. The party pundered to him. He was removed. I also expected that at this point in time he should be able to sacrifice a look. The party, last time I assisted, I pulled out my weight and we removed the sitting chairman. We had a convention when we were not supposed to hold it and now there is also time to sacrifice for the party and say, let's move on and get this ticket and get the presidency get. And then he straightened me and gave me his route for me. I see it's a challenge for me to actually, you know, think it out that at a point just joining and play a role they are going as well. Let me say this. If at this point with all the damages by virtue of the speeches you have made and they have said a different forum you imagine how do you trust such a person if they don't, you know kind of temper down what they are doing so that the reconciliation can be total. Because if the war is a reconciliation it should Governor Wickel who is the chief the chief of the fight you know, the leader should also be able to you know, manage his speeches and not destroy the party by what he says you know, or his action and I think to also as an elder we can come here as a young man, this is our time I want to sit before my time you see and also, so for me it is a win-win situation if the G5 can actually sacrifice because if you look at it it not candidly not saying anything why? Trying to make sure that their people will you know make, you know, inroads into Governor Wickel's camp and he had a grant for him to reach out that is why he has not made any negative comment concerning them and that for me is a credit for a democrat and as a leader that's what a leader should do that's presidential for me as we speak right now the G5 governors as I said earlier they are campaigning they've been moving from state to state especially for the states that the G5 governors are representing or the governors campaign flag-offs as we speak right now I think we have a video of Governor Wickel and the G5 governors in our bare state Governor Autumn was asked if these men will defect from the party being that it seems like there's no end in sight as to what's happening in Broglie between the G5 governors and of course the leadership of the party and he said that they were not going to resign what do you think that these men will be casting their votes for come 2023 well you know what I believe something will be done they will vote for PDP as far as I'm concerned I feel they are calling for attention attention so that they be the beautiful bride right 24 hours is too much in politics everything will work out I don't want to say that it will be to their detriment if we don't work together because for instance Governor Wickel doesn't have any stake aside from his governorship candidates if he says look we're not going to work and not only going for Senate if we're going for Senate or why he's going for Senate we also know that J. Marquis Day is going for a second term so why is he going to play out I don't know how to go over do you also think that these men would risk losing their party because again going back to Governor Wickel when he was speaking recently in River State he did say that the PDP in this state would work to win every single sit now when he got to the presidency he didn't really say anything about that and for these men who are going for all these other offices I mean they're sitting governors in this state I'm wondering was it possible that they would lose any of those seats being that they're the governors in the state it's just a question no the point is you say PDP is a grassroots party but we have structure they can't afford to work together a party that is why they're still open I assigned jobs for the electoral law that was amended people would have left but he can't leave as a team if they love the party and I think they love the party in quotes they would do what is necessary to also make amends with all their work because for me and out of these five Governor Wickel does not have anything at stake personally but he has a governorship candidate who they are put in there or who won the election, the primaries can he afford to let that man lose? no he can so for me they will vote for PDP, I cannot show you the five of them will vote for PDP and if they decide not to vote well it's personal, voting is personal but I believe they will vote for PDP and I believe there will be a reconciliation very soon very very soon PDP will always get their acts together the umbrella is so big and we'll get ourselves back under the umbrella again so we can get APC out of the way but let me say this let me say this you know this is the time to recover Nigeria and truly this man wants Nigeria to recover I remember Governor Wickel said something that APC is PDP only has headache so we are seeing a headache situation right now we'll get back get the really cancer out of the system and show that Nigeria is recovered we'll rescue it and who to do that Vice President former Vice President he has a third degree he has the spirit, he has the capacity he has the will because this is a man that wants to live a legacy for the young he wants to live a legacy for his children because for me, what does it have to gain a cycle being productive and Nigeria far better than it is now they did it before okay well I want to say thank you John Chibu is a member of the PDP Presidential Campaign Council always a pleasure to have you join us on the conversation thank you the pleasure and that's the show tonight it's been a very interesting one hour thank you for being part of the conversation now if you missed any bit of it go to our YouTube paid plus TV Africa lifestyle and plus TV Africa respectively or better still you can go to www.plustvafrica.com I am Mary Anacom have a good evening