Good morning ladies and gentlemen and welcome to EMC World 2014. There was a little bit of a bigger drop than I'd rehearsed right there. So welcome everybody and before we kick off the show for today I just want to take you through the highlights of the program for Monday. Obviously you can engage with us all the way through the show by following our Twitter hashtag hash EMC world and also downloading the app. In just moments David Goulden is going to be kicking us off with his keynote around redefining next or how organizations are beginning to digitize their businesses. He's going to be joined by Praveen Akkaraju for the CEO from VCE who we recently brought into the EMC Federation of Companies and then we're going to dive into a session with Jeremy Burton and Guy Churchwood on the core technology showcase. Now we have many special guests joining us at EMC World this year and this morning we're going to be joined by Scott Harrison founder and CEO of Charity Water. Many of you will have met Scott last year and Guy Tamaro vice president of the global service delivery function at Xerox. Once you're out of the main session the fun continues. You're able to go and check out our new guru sessions. The first guru session is going to be big data as explained by the founders of Hadoop. So make sure you check that out on Monday today. Today's Monday at 3 o'clock in Venetian F. After that there's a ton of stuff that's happening in the village and outside of the general sessions this is really the core experience for all of you. Inside the village many many things going on. You're able to go and check out the information generation. You may have heard this about the full leadership campaign. You're able to check out the solutions expert. You're also able to check out the concerts on the common. We have a lot of music that's happening in there. Not just the fantastic orchestra that we have right behind us. You're also able to see how customers are using technology from EMC and you can see we really have a sport theme. So if you're interested in major league baseball, if you're interested in cycling, if you're interested in how sport is deployed on television, if you're interested in things like motorcycling or motor racing, lots of ways to engage with the customer showcases. We also are bringing a DevOps theme to EMC World for the first time. Obviously DevOps is becoming an increasingly preferred way for organizations to live at IT. So come check out DevOps at EMC World with the open app EMC program. We have a lot of content for all of you and we've tried to separate this content into two tracks. A track for IT leadership focusing more on strategy and directions and a track on technology getting deep and dirty with the technology. We know that this is why many of you come to EMC World. So there are more opportunities than ever to get educated to maximize the investment that you've already made in EMC and learn something new about the technologies that we provide. So whether that be through the V Labs, the 31 self-paced or the 14 instructor labs, whether that be through the breakouts or the certifications that we're going to be running, please take advantage of being here and learn as much as you can. Finally, I would just like to say thank you to our sponsors. Without our sponsors, EMC World would just not happen. So I'd like to say thank you so much to our Diamond sponsors, to Brocade, to Cisco and to CSC, to our Platinum sponsors, Accenture, ATOS, Keptgem and I and Intel and obviously to our Gold sponsors and to our sponsors from across the Federation. I hope you have a fantastic show at EMC World. It's going to be a really, really great three or four days. So with that, let's get on with the show. Ladies and gentlemen, please welcome CEO EMC Information Infrastructure, David Goulden. Good morning, EMC World. Welcome to EMC World 2015. There are over 14,000 of us, believe it or not, from 99 different countries, not 100, 99 countries from around the world joining us today. So thank you for joining us all spending a week with EMC or EMC World. We're really excited to have you here this week. We have some hugely important announcements. We think we're going to help us all be more successful in our careers as a result of what we're doing for you here today. And our theme that we've been going through for the last few years is a theme of transformation. And this year, the theme is really fine.next. And why? Because we think the pace of change in our industry isn't slowing down. It's actually accelerating. In 2020, which is only five years away from today, there'll be seven billion people connected to the Internet. There'll be outnumbered by 30 billion connected devices, collectively producing 44 zettabytes of data a year, only five years away from today. And software will become the key enabler to create compelling outcomes out of this interconnected digital world. Now, you don't have to wait until 2020 for this to happen. There are many examples of this disruption occurring around us today. And software is not just about the killer app. It's also about enabling smart devices. So who would have thought the five years ago we'd all been walking sensors with a Fitbit? And that'll become even more prevalent with the Apple Watch. Hands up who's already won already. And with the advances in nanotechnology, sensors can be embedded in just about anything. And this is just the start. Our world is changing. And most of us will interact with these smart devices and new apps through one of these. In fact, the smartphone is taking over most aspects of our everyday lives. So let me just step back and give you some examples that I think you can all equate to. So when I travel, I can't remember the last time I booked a ride in the city with Uber are available in five minutes or less. It's one of my favorite applications. It's right there on my smartphone all the time. When I'm away, I use wink to manage what's going on at home. Because when I'm out, because homes are now online, they're part of the Internet of Things. And when we go out for a couple of hours, one of the most important things I need to do is check upon our DAX and FRED. So I use the IVMS application to see what FRED's up to. Again, only for a couple of hours. So I check on FRED. Here he is on the right hand side. Looks like he's resting, but not too happy. So a few minutes time, I want to check on little Fred again, see what's going on. And this time you see he's relaxing again somewhere else in the house. Next time he's got his toy collection, he likes to move around. Next time I take a look at him, he's sunbathing.  And he knows we're watching him. He also knows we try to teach him to hula hoop because we think having a DAX in the hula hoops will be a good icebreaker at a party. So he's watching us, and you can see he's trying to convince us he's practicing his hula hoop. And as you can see, it's not going too well. So now I'm back in my car, I want to park in the city. So I use Lux to hand the car over to a valet whilst I go in to have an appointment. And on the way home, I use my smartphone to order a chef cook meal through Montreal for myself, Andrea and of course for Fred to be delivered when I arrive home. Simple example of a day in a life or half a day in my life. So I'm sure you get the picture. And what's important about this picture is that is that we're not going back. We're not going back to where we used to be. We're only moving forward in this interconnected world. So this is not the first time our expectations have changed. And we've tended to name entire generations around these shifts in technology. So let's step back and think about that for a second. On the right hand side here, first of all, the baby boomers. Well, the phylofax and the mobile phone, remember that big thing that you had the aerial that came out? The phylofax and mobile phone were the points of inflection, technology inflection for this generation. Then the Gen X went mobile, well, almost mobile, as Luggerballs became the first family of a new range of technologies that ultimately resulted in personal computers and the such like. Millennials went truly mobile with smartphones as we know them today. And we're even talking about Post Millennial or Gen Z, where wearables and virtual reality becomes the norm. I want to question with you today if any of these categories make sense anymore. And the good news is it doesn't matter which of these technology generations you're part of because you shouldn't feel left out. We're now all part of the information generation. So what are the characteristics of this new thing we're calling the information generation? Well, I described some of the experiences earlier, the day in the life of the consumer. But what do businesses need to do to thrive and meet the expectation of the information generation? The question we thought. So we went out to ask you, us and you, we thought we'd go and ask. We asked over 3000 business leaders in 18 countries in 10 different industries around the world what they thought were the five most important attributes those businesses need to exhibit to thrive in the information generation. And here are those five. You can see them quite clearly on the screen. We then asked the same business leaders. What were the real importance today of each of these attributes? And two of them, as you can see, rose to the top, particularly spotting new opportunities and innovating in an agile way. Now, spotting opportunities is kind of obvious, but doing it predictably talks to things like analyzing big data in real time. Innovating in agile ways across the entire business talks to the need for IT to be leading the transformation of business with software written in agile ways. The other dynamic at play here is that these are requirements coming from the business and IT needs to step in and lead or be left behind. We then asked the same people how ready they thought their organizations were in each of these dimensions. And you can see from the red scores on here the gaps are quite remarkable. Now, this is a big problem. And I can see you're saying they're saying, well, that's interesting. Does this really matter? I can assure you it absolutely does. Here's interesting data points. When these transitions have happened in the past, companies have gone out of business. Almost 90% of the Fortune 500 and 955 don't exist today. They were put out of business by disruptions in their industry. And we think this current transition is bigger than anything we've seen before. And this is being exclusively driven by a technology platform shift. This does matter. We've talked about this before. This technology platform shift is what we call the third platform of IT. The third platform is underpinned by these key technologies, these mega trends. Cloud, mobile, big data and social. But we should not be confused. These are purely enablers. By their own, they mean very little to the business. The key thing is the application of these technologies to deliver these attributes we talked about that will make companies successful in the third platform. So for example, big data and analytics help particularly spot new opportunities. Cloud helps organizations innovate in agile ways. It's the application of these technologies to create these business attributes or outcomes which is going to lead to success in this new generation. Now, keeping the information generation happy and delivering a third platform business outcome is not easy for IT. It's going to create a huge pain point for the CIO, but success will enable growth for the business. And if life were this easy, we'd all be okay. But the truth of the matter is that we have thousands of apps, millions of systems that exist today that were running the business, and most of us are faced with having to reduce costs in today's arena to fund growth in the new world, often supported by additional funding from the business. And last but not least, manage the risk in this new interconnected environment. And these together are the true pain points that CIOs we believe feel very much day in, day out when they're faced by these huge opportunities, but also huge pressures. So if we step back for a second, we've been thinking about this for quite some time. And these reasons and solving these pain points are exactly the rationale as to why we built the EMC Federation of Companies, Pivotal, VMware, and EMC Information Infrastructure, which I have the privilege to lead, which also includes VCE and RSA. And these businesses are strategically aligned but offer choice. And you're going to hear more about each of them this week. Today, we're going to go a little bit deeper into EMC Information Infrastructure. Now, by themselves, these Federation companies offer great technology. But together, we believe we can deliver what you really need, which is simply an outcome. And we've been working on a number of outcomes and we built what we call engineered solutions across the Federation that can deliver real outcomes in a matter of just weeks. And of course, where many customers start in this journey with us is on the cost reduction side with their existing apps. And for this, we developed an outcome we call the EMC Federation Enterprise Hybrid Cloud. It's a cloud architecture to run your new apps, albeit on a slightly different infrastructure because these new apps are different as we'll talk about this week. But you want to think about the infrastructure for your new apps also as part of your Enterprise Hybrid Cloud as well. Then what you want to do next for building third-platform apps for the new digital world technology. And then for driving insights into business information, we have our business data lake, which can ingest data from new apps as well as key data from your existing apps. And last but not least, in this new environment where they're often a thousand times as many users, security is critical. And this is where RSA comes in with our security analytics solution. And you should think about security analytics as a data lake built for security and security has now become a big data problem. So these are the key outcomes we've built based upon the Federation technology to help you solve these business problems, leveraging all of the technology inside of EMC in the bigger sense. So as I said, the most immediate opportunity for many of us in the audience today is to build a private cloud with off-ramps, with ramps to off-ramp clouds, or what we call the Enterprise Hybrid Cloud. And via the work we've done to create an engineered solution, you can be up and running in as little as 28 days with Enterprise Hybrid Cloud inside your business. The technology foundation of the EHC is VMware Virtualization and EMC Storage. And as we'll talk later, we consider these not Platform 2, but Platform 2.5 technologies. But infrastructure transformation is more than about just the technologies, about the process automation layer, which is where a lot of the OPEC savings come from. And these are provided via the VMware vRealize suite. But the good news is it goes beyond that, because the Enterprise Hybrid Cloud can be much more than just an infrastructure transformation experience. It can also be used as a platform for app rationalization and transformation, an IT organizational transformation. And if you can use the Enterprise Hybrid Cloud to affect these transformations, the benefits are huge. How many of you would like to be excited to deliver a 24% reduction in your existing budget and also deliver the agility from self-service, charge-back and full automation that can come from our Enterprise Hybrid Cloud? Dramatic savings to your existing operating environments, money you can put into funding the growth agenda. Now of course, whenever we put up a slide like this, I hear you saying, this is great. When can I have it? And we know the answer to that is right now. This cannot be a two plus year ERP type project, which is why we put so much effort into the EHC engineered solution to get you off running less than a month. And Josh will describe more about this as part of the keynote tomorrow. Now, one of the things we've found is that one of the most fundamental ways that we can speed delivery of an Enterprise Hybrid Cloud is to get you out of the components assembly business. Because how many of us in IT have time for this? And we all know the answer to this question. No, you don't. This is not creating a lot of value, putting these systems together and building your own infrastructure. So we find the best way to implement an Enterprise Hybrid Cloud is to use a foundation of converged infrastructure. But just like storage where you'll hear people saying they're one size of CI fits all use cases, we believe that is also flawed thinking. So let's talk about EMC's converged infrastructure strategy, including why we're so excited to have VCE now fully inside the EMC family. Converged infrastructure provides incredible value from speed, but it's more than that. Our customers who deployed converged infrastructure also find that infrastructure is more reliable, it's more efficient, and it's more agile. Set a different way. Customers have a rock solid infrastructure they can trust and they can focus their efforts on the apps and on the business. That is the true promise of deploying CI. So how can you get to a converged infrastructure outcome? Well, let me walk you through the landscape today. So converged infrastructure started with reference architectures and these continue to deliver great value to our customers. The EMC V specs program allows our partners, many of whom are in the room today, to build and deliver converged infrastructure via reference architectures that we've defined. You can think of these reference architectures as well defined recipe books. Five years ago EMC with Cisco and VMware pioneered something called the Vblock. A Vblock is a family of engineered converged infrastructure with a single point for support. Vblocks are configured for specific customer environments and they're delivered from our factory to the customer ready to load applications the same day. With the Vblock we defined a new category and today Vblocks are the clear market leader in converged infrastructure systems and as you know this is why we're so excited late last year. EMC acquired VCE and it's now a full member of the EMC information infrastructure family. Now as converged infrastructures become mainstream we're seeing a new category of what called hyperconverged systems emerging. Hyperconverged infrastructure is based upon commodity servers, commodity storage components with a software defined architecture and today these are predominantly focused upon departmental workloads delivered as an appliance and this year we introduced the EMC Vspec's blue appliance designed and supported by EMC delivered by our partners and based upon the VMware EVO rail technology. So today we have blocks and we have appliances but customer expectations have continued to evolve and many of you have been asking us for the simplicity of a hyperconverged appliance at data center scale because today's hyperconverged appliances are great for smaller deployments but they struggle to deal with the scale on workload diversity of the data center and we believe there's a requirement for a new class of truly scale out data center hyperconverged systems a new class. So today we are proud to announce an industry first the industry's first data center scale hyperconverged infrastructure the VX RAC family. VX RAC is an engineered system just like a Vblock and delivers massive scale with a full VCE customer experience. VX RACs are designed and supported by EMC and they incorporate EMC and VMware software defined technologies. So these are our converged infrastructure systems think blocks think racks and appliances a full family and now to tell you more it's my pleasure to introduce Praveen on stage the CEO of VCE. Praveen good morning good to see you up here welcome thank you so Praveen we've talked a little bit about converged infrastructure yeah let's start off with discussing a little bit about why customers find CI so compelling today. Yeah David you talked about the tremendous amount of change that's happening in IT today and business models are changing technologies are changing so if you're an IT practitioner the number one problem you're dealing with is primarily how do you deliver this next generation IT infrastructure while handling the tremendous amount of complexity so the answer to that question really was about converged infrastructure that's how we that idea came about so over the past five years we worked with our customers to be able to deploy converged infrastructure as a core foundational building block of the data center and because these systems are pre-engineered and optimized to the customer's requirement it really allows you to deliver three key things right the first is agility so rapidly we have to deploy this next generation technology get it up and running for business the second is really highly available high performance system optimized for tier one application workloads the third key thing is really simple this is really a dramatic reduction in the operational complexity and the cost associated with that next generation IT infrastructure so when you think about a combination of all of these explains why vblock today is the number one market leader and continues to basically set the pace in the marketplace now the other thing we're also doing is we're going to continue to invest and innovate on the vblocks because this is our flagship platform so you know you think about some of the recent announcements we we leverage the extreme io technology to leverage to basically build a flash-based vblock the vblock 500 series we leverage Cisco's next next is 9000 switches with ACI to deliver the vscale fabric allows vblocks to connect within the data center as well as across data centers and the most important thing but we're very proud of this we've we've created the industry's first convergent for structure management and orchestration platform vision which is a foundational building block so you know you combine all of these things with vcs great customer experience which we are absolutely passionate about every single member of my team and myself get up every day morning thinking about our customer experience it explains why vblocks are where they are today super and also of course last but not least we built a multi-billion multi-billion dollar business together in just five years so the adoption rate has been fantastic so that's the vblock and of course there's one right behind you absolutely yeah people can see that very proud of our baby okay so that's great for me let's now move to um hyperconverged appliances um how are customers using them there's now the and uh what's so great about vspecs blue which is quite new for us as well yeah vspecs blue and it's right here on the stage here i mean uh you know if you think about hyperconverged and you talked about it there's a dramatic amount of simplicity that hyperconverged appliances bring to the table you think about you know the compactness the ability to get this thing deployed quickly um a lot of customers use this for departmental workloads if you're an enterprise you know in a remote office branch office type of use case and if you're a small and medium business basically applications which require let's say a hundred virtual machines or you know a hundred odd vdi sessions so we launched vspecs blue it's based on uh vmware's evo rail technology and it's really cool because it's fully software defined and vmware's done an amazing job in terms of making it really really simple to deploy so this thing is out of the box up and ready to go in 10 minutes and you can stack about eight of these in a cluster so it's it's one of the platforms it's what's really cool about this though is uh we've created an app store that you can basically fire up when you when you deploy vspecs blue so you fire up the app store you get access to a lot of vmcs enterprise class technologies you know data recovery protection backup and such like which essentially allow you to bring a lot of the enterprise class capabilities into this segment so you know we this is early days yet for vspecs blue but we are absolutely committed to making sure this is going to be a premier hyperconverged appliance we're going to work with vmware we're going to work with our partners we're going to continue to refine our go-to-market but make no mistake this is going to be our baby in terms of the hyperconverged appliance market great so really the hallmark here is simplicity right it's designed to be quick to operate obviously very cost effective but simplicity and speed absolutely benefits here okay so let's move on to today's exciting announcement right the big announcement of the morning um we talked about the vx rack tell us a little bit more about the vx rack uh why do we think this is a new class of system what makes it different from other hyperconverged appliances absolutely i'm really fired up about the vx rack i mean this is something that we're so excited about because you know you know we i call them scars on the back but you know we've we've generated a body of expertise over the past five years deploying engineered systems at data center scale for our customers so we're going to bring that expertise to the hyperconverged space and that's really what the vx rack is all about so let's do some show and tell let's do some show and tell okay so are you ready for me is this safe oh yeah there you go the light came on there you go so this is a new this is our new baby you know there are a couple of things here that are really cool so as you can see it's built on the hyperconverse building blocks so essentially you know two r u units is based on Haswell technology now one of the things that's interesting is uh you can actually get multiple flavors of these building blocks so you can get a compute intensive node or you can get a storage intensive node so it actually solves one of the fundamental challenges you have with hyperconverts which is how do you decouple the scalability of compute with the scalability of storage so you're able to mix and match these things in the rack the other important thing and this is really important based on our experience is networking is fundamentally contemplated as part of the vx rack so you think about the physical aspect of it right you can take the the top of racks which is you can actually connect them into our vscale architecture which we just talked about Cisco's Nexus based vscale architecture and you can start to basically add multiple vx racks and scale out truly not really scale out unless you contemplate networking and that's one of the things that we built in the other thing that's important is our workloads that run on these platforms are you know for distributed nature right so they expect that they're gonna have not only flexible computer storage but also flexible networking and so the software defined networking again is fundamentally a architectural building block of the vx rack so these are a couple of things and then when you think about the manageability aspect of it right so we're building a unified management orchestration platform that's fundamentally going to incorporate a technology such as vision some of the key core core technologies from emc to be able to make it very simple for us to start to rack and stack these things and build a truly scale out hyperconvert system okay so really a new class of hyperconverge is very different from the appliance absolutely aimed at data center workloads and scaling so primarily you can think of this as you know tier two workloads emerging applications that are fundamentally take advantage of the hyperconverge architecture as opposed to your classics or tier one data center style applications like an ERP system which would run on a vblock okay so let's talk a little bit about scaling of a vx rack how small can we start how big can we go let's kind of give people a perception for kind of where these are really positioned yeah absolutely actually one other thing I wanted to announce before we go to the scale aspect was we're gonna actually announce two versions of the vx rack right so if you think about this now we're gonna have a standardized hardware configuration right the standardized set of building blocks but we can basically load the the system with different software to be able to change the personality of the system so first is going to be based on emc scale IO and a VMware and gives you a choice of VMware as well as other hypervisors so it's truly leveraging the attributes of scale IO to be able to build a massively scaled out system so that's basically going to be audible in the next 90 days we're in the august timeframe we're going to announce the second version of our off the vx rack which is going to be entirely optimized for VMware environments it's based on VMware's evo rack technology against lots of cool stuff that VMware has done there in terms of the fully software defined data center construct management orchestration really simple to use uh ability to get this thing up and running very quickly so two different versions again power off the vx rack same hardware configurations and going forward we expect to launch more versions of these so that's really different personalities where you think about it absolutely well I guess I know how small it starts looks like it starts out of the quarter rack for me so where does it go from there all right so you can start quarter rack you can go half rack you can go full rack and if you really want to you can build this thing on out for thousands of racks I mean this is really truly scaled out it contemplates software defined storage which allows you to be able to pool a lot of these resources across multiple racks and offer them the application the inbuilt networking we've really thought this through in terms of enabling a truly scale out system here so this is not something that you're going to have to go and engineer yourself so massive scale can be connected through vscale architecture for even bigger global scale if you want to build big systems absolutely connection to the vscale architecture and the other really important thing is one thing we're very proud of is the vce customer experience and as I said me and my team really sweat this every single day and we're going to be able to deliver this engineered system with the exact same customer experience that you've come to expect from a vblock so that's going to be I think one of our key differentiators in terms of the way the system is going to get deployed all right so that's a really key point I think that leads me to my last question so I'm sure some people's mind we've got vx racks that's new we got vblocks we've had those for five years we said they're both engineered systems right and they're both for use in data center environments so can you explain to everybody account what the differences are and what the customer use cases would be that they're optimized around yeah and this is a really important question because you know when you think about vblocks as we said it is going to continue to remain our flagship platform now we have a wonderful opportunity here with the vblocks we have access to tremendous amount of r&d from emc from cisco from VMware leaders in their technology spaces and being able to bring those technologies and deliver them to our customers to the vblock so it's essentially going to be the foundation for our you know mission critical tier one highly reliable and resilient kind of workloads the vx rack essentially is optimized for a different set of use cases primarily focused on tier two applications in the data center but you could also think about this as applications that are that take to advantage of the hyperconverged architecture and their distributed architectures and some of the new evolving applications such as mobile optimized applications so that's really where we see the vx rack and what's really important is the couple of things right one you have the opportunity we have the opportunity to basically interact with you as vce to be able to bring you the full range of architectural platforms appliances racks and blocks and be able to focus on really solving the customer's problem as opposed to trying to figure out which architecture is the right one for you and we're going to be able to deliver all of this with as i mentioned something that we're very proud of the vce customer experience that's really what i think is cool about this so that is great thank you praveen it's clear that you and your team are you know the thought leads the technology leaders in converged infrastructure we have defined the market we now redefine the market look forward to your innovation thank you very much thank you very much thank you okay quick drink of water all right so we've talked about converged infrastructure one of the things we've always believed is a converged infrastructure must be built upon best of breed technology um you can build a converged infrastructure stack upon good enough but that's not the way to go and we pride ourselves and the foundation of our business inside of emcee information infrastructure is to have the best of breed in a full family of storage products and a good analogy for what's going on here would be to take an example from the automotive industry we could have picked any major car company gm Ford Volkswagen Toyota but we picked BMW because they've got some nice looking cars and so we're going to use them as our example so the last hundred years as we all know gas engines have powered the car industry represents the majority of the auto industry today well over 90% either gas or diesel powered and you could consider this the platform two of the automotive industry now in recent years there've been some disruptive technologies like electric engines which people are adding to platform two cars they're creating efficiencies and better environmentals and we will call these the platform 2.5 of cars and by the way platform 2.5 can be really cool some of these 2.5 cars are leading edge and very very cool and finally and finally we're seeing the emergence of a range of pure electric cars many of which have been designed with a clean sheet like the i3 here they are architected fundamentally differently they've got no combustion engine and they've got no transmission it's a new platform and in many respects they're a lot simpler this would be the platform three of the automotive industry and if we apply this concept to it we've got platform two and platform 2.5 and we've also got platform three the one difference here is that for cars all three platforms are focused on the same set of workloads moving people are moving a family around for the it industry the platform three technologies are really optimized for a new class of workloads but the analogy plays pretty well so i talked earlier about the platform 2.5 it and i talked about it when talking about the enterprise hybrid cloud so let's explore that in just a little bit more detail what is platform 2.5 in the it industry platform 2.5 is about applying some key p3 platform three technologies like standardized hardware scale out software defined self-service to platform two infrastructures and platform two apps think of it as creating the analogy of the hybrid car but for the platform two workloads and you can think of vxrack as essentially being our first important but also a platform 2.5 announcement today but today we have plenty of other exciting announcements starting with the next major revision of extreme i0 4.0 now some of nick named it the beast so ignore it ignore it if it growls for a while just ignore that extreme i0 has come from no revenue to market leadership in just 18 short months and if you haven't read the latest Gartner market share reports that came out last week i recommend you take a look extreme i0 is the clear market leader by a long long way and there's a good reason for this because in the all flash array marketplace architecture matters and one of the fundamental reasons apart from our great customer relationships and service and support is that the extreme i0 is architected differently from other all flash arrays it is uniquely scale outs and all our data services are in line all the time two fundamental differences from every other all flash array on the market and by the way for those of you who are here this time last year wondering about the million dollar guarantee i can assure you it remains unclaimed as of today today we're also announcing a major new release of the vmax 3 software platform this release makes the vmax 3 a true data services platform that can sit in front of any class of storage it can sit in front of native vmax storage or other storage arrays or even the cloud storage as a services platform which we'll talk about later on this morning and you may remember we announced a complete re-architecture of the vmax family last july not only do we make it bigger fast and denser we made a massive workload consolidation engine but we also announced something called protect points and protect point promises to change the world of backup forever and this brings us to our next major announcement today today we're also announcing the new beast of the data domain family the data domain 9500 this replaces the existing data domain 990 and very simply think of it as 2x everything 2x the capacity 2x the ingest rates at essentially the same price a huge new refresh to the high end of this very successful family and then on wednesday we'll be announcing new products and more than that a new philosophy for emc in the third platform we're going to update you on isilon you're going to get sneak peach to something called project caspian the latest on dssd and you'll see our continuing plans for software defined storage and how this fits into the world of open source i really encourage you to come to the keynotes tomorrow and wednesday as well and at the end of this week as you reflect back we are sure and i hope this is not your father's emc so let me summarize with a quick recap of our strategy our strategy and emc information infrastructure is really quite simple it starts off with a full family of best of breed storage products for platforms 2 2.5 and platform 3 that are fully cloud enabled and they're automated by the viper software suite we have a full family a full family of converged infrastructure solutions based upon this best of breed technology and catering for every workload enterprise data center service provider remote office branch office or small medium business in partnership with the rest of the federations we've built a range of solutions that deliver the outcomes that will enable you to solve the major pain points that you as cio's and your it departments are feeling today and by solving these major pain points you can enable these key business attributes that in turn will deliver the experiences that the information generation expects and position your business to be a winner in the information generation so before i leave i want to leave you with one last course you know emc as a technology company and we think of ourselves as a people company in the technology industry and a key part of our culture is giving back to the communities around the globe and last year we brought a little list to emc world with charity water who is here last year and did a charity walk can i see a raise of hands thank you very very much i want to close today by sharing a video what happened after emc world 2014 with the money that we raise through the charity walk so i look forward to seeing many of this many of you this week thank you have a great emc world thank you very much i'm not doing more than you feel i'm going to show you where your branches work and show you how you've been able to redefine your lives with thousands of people by giving them clean water less than 50 percent of the people in this part of Ethiopia have access to clean water you just need to take one look at the water that they're drinking and you know it's bad it's not even for animals in those cases when a community is clean water they're going to be healthier their kids are going to go to school they will have more time spending with their families or working on their farm or working on a small business it has all sorts of impacts it really changes life just in the last two years emc support is a little thing of water to almost 6 000 people in all of Ethiopia it's a huge huge difference for these people hey awesome so welcome Scott it's great to be here very very pleased to have you at emc world or have you back at emc world so last year this audience this awesome audience did the water walk 6 000 times and at emc world and following on events we raised over 300 000 in conjunction with charity water which is amazing which is incredible to bring clean water to the north 6 000 6 000 people in Ethiopia 6 000 people right there so you guys are a pretty unique organization some people might not be familiar with you so i want to just talk a little bit about yeah i mean we we exist to make sure that no one in the world drinks dirty water it's kind of amazing to be here you know sitting here talking about a connected world and 750 million people don't have clean water and a couple ways that we've tried to kind of reinvent charity we have always used 100 percent of the public donations to directly fund water projects and you know one of the main problems people have with charities they don't know where the money goes so we literally have two bank accounts one for the public and a small group of private donors cover the overhead the second thing is just radical transparency you know we we want to prove where the money goes you saw some of the plaques there that said emc with unique IDs every single charity water project is put up on google earth and google maps you know everyone in this audience with a hundred dollar handheld gps device could go and visit 16 000 wells around the world radical transparent so we think people deserve to know exactly the impact that their dollars are making and the third thing is that we work with local partners you know we're not sending westerners out there there are over 1500 locals that are leading their own communities forward just in Ethiopia where we're working with you guys there's 400 people drilling wells hydrologists technicians trainers so it's the locals helping their communities that's awesome so i know you spend a ton of your time personally out in Ethiopia yeah i know you just got back i think you've been there like 25 times or so so can you just to describe for a second what's it like out there you know you saw a little bit in in some of the video clips i mean you know this is a video i shot women with you know leeches in their water i mean it's unthinkable water we wouldn't give our dogs to drink you know we've put water under microscope and is literally alive you know it sells replicating and some of these women are walking eight hours a day in the hot sun to bring water back to their families it's not even clean you know i was uh i was with a woman recently uh who told me she had 10 children and eight of them died so much from the water you know she's she's pouring out brown viscous water and i know there's so many you know parents in this room i just became a new parent unthinkable to see someone and think about giving it to a child so what happens when you guys turn up yeah so the good news is it's a solvable problem charity water is solution agnostic so we fund a lot of different solutions what we've been doing with you guys is just drilling wells for $10,000 you know an entire community can get access to clean water and you know there's a horrible irony sometimes to see hundreds of people drinking from swamps and ponds and 300 feet beneath them is enough water for thousands of people and for $10,000 you can drill a well give an entire community clean water and water you know we say at charity water it changes everything it impacts the health of people living there it improves the education you know kids that aren't sick with diarrhea schools that that now have water and one of the most remarkable things is the time given back to those women and girls will hear incredible stories of small businesses many of them will become entrepreneurs and they'll sell rice or peanuts at the market earning a dollar a day so water just has this you know transformative effect on the lives of the poor there's nothing better to live people out of extreme poverty so this is a an issue that at emc we're really passionate about as i said earlier we raised $300,000 in 2014 we want to step the bar up so this year in conjunction with with you guys with the goal is that we want to raise a million dollars wow half a million dollars through contributions from the activities we do and half a million dollars matched by emc that's amazing that's incredible so i know lots of people also very passionate about this issue so people in the audience how do they go get involved yeah so there's a there's a couple things we actually have a working well down at the village that's attached to a sensor you know we're also trying to use technology to make sure these water projects are funk and functioning and then let the donors know you know that water is being provided so you can go and pump the well and i think it actually will unlock some of those donations it does the more water we pump the more donation exactly so go check that out learn about that in the village and then the second thing you know we were talking about charity water has been asking people over the last period of years to donate their birthday very simple idea that's helped us bring now over five million people clean water around the world so instead of asking for gifts you know instead of throwing yourself a big party don't know most of us we don't really need anything else you know 750 million people don't even have their most basic need met so we say skip the gifts and ask for your age in dollar donations and it's it's amazing seven-year-olds ask for seven dollars 35-year-olds ask for 35 dollars we've had 89 year olds go out and raise money for this and we've actually created a link if anybody here wanted to pledge their birthday we will be able to track the impact of emc world over a year the average person i know these this group loves data the average person raises a thousand dollars for their birthday probably need some tape on this wire to i'm still all bundled check check check can you hear me here we go check check check guys thank you guys thank you saw them now i see flip check check check check check check check check check check so we are talking charity water we're talking technology we're talking the cube we're talking all kind of crazy shit because that's what we do to provide clean drinking water for everyone in the planet all right last half an hour let's get back that's what we do the information generation and what a lot of trouble this generation is going to cause for the it department you're going to hear a lot on wednesday we're going to be up here with cj and chat and randy bias i'm going to talk a lot about the emerging technologies and how we build that new world but i think david hit the nail on the head early he said look today the code set of workloads and applications what we're really faced with doing is driving down the cost and the way we manage that application infrastructure and to be fair it's not just about cost reduction all right check because i don't know anyone who is okay reducing cost if performance drops off or if availability drops off people want less cost but they want more performance they want more availability and they want a much more agile infrastructure check check now here we have an entire we're talking technology we're talking emc world we're talking charity water guy tech alumni working on his brand check and it's my great pleasure to announce the president of that division the core technologies division guy churchwood guy welcome sir thank you very much appreciate it okay so you got big job in the last year because those of you that don't know guy was the backup guy right kind of last year so now i guess look around the boxes you're the new hardware guy here at emc yeah switch keyboards for soldering items right just like that not really i mean actually if you look at core technologies which includes everything less than one percent i love you see too i got your uh i got your band aids over there check check check i got band aids i got the storage world i got syringes i got cotton swabs i got alcohol i got and so i mean i also noticed i mean you've got a lot of products here i mean you've been at this you know six months now i thought you would have been able to consult at least down to one yeah yeah i really want to give you an expletely want to give you an expletive at this point but i'm not allowed to um because joe's in the audience somewhere otherwise i would uh you know i i'd looked at it because of obviously with v max and v and x and extreme io and in the block market they're kind of going after the same workloads and i'm a big car guy so i can't use that analogy because already done yeah any broke all my news so i've got a bunch of slides i can't use now but anyway i'm also a camera guy and so i was sort of looking at it and i've got a couple of toys up here blog if anybody wants to read it i can't go into full detail but this is a digital slr you know in other words if you if you saw the the new baby the royal baby they're using this and i'm not an iphone this is actually my mirror list that i camera you all the time right so this goes everywhere and then i shouldn't have it on stage but my iphone which actually flicker have just said is the second most popular camera brand in the world so the thing is they all take photographs so can one replace the other or do they all have a need so in other words everything has a pocket you just have to understand what it's trying to do so again now you've explained our strategy to the three people in the audience who subscribe to amateur photographer um let's zero i mean these all have flash in them yeah okay so flash in the knob itself is that the disruption here no i mean you know we mentioned about cars i think tesla was kind of brought up briefly it's not the battery that makes the test or essentially the combination of the marriage so it's just software with the the hardware itself so everything kind of has flash but you really have to understand how to use it and how the software basically plays and into place and extreme i o yeah the flash product of the moment so to speak uh gives a little bit um of what's up in extreme i o land and by the way that's successful so so my bizarre thing is that's my extreme i o because it's not your dad's thing and it's actually rock and roll this is actually my v max okay and this is my conversion hyperconverged so that's how the blog works just in case you don't bother reading my stuff um so it is about the architecture and it is about having the data services online all the time so want the you know there's a there's a guy wonderful guy and i think he's in the audience maybe a hood who runs our extreme i o business and he said to me we didn't build an a f a to compete with standard arrays we build it to be the best a f a in the world and that really was to make sure that we have high performance we have low latency but we actually can have all the data services turned on all the time and the performance isn't impacted and that's the magic and it's been on the 18 months since release and extreme i o has been on a tear yeah so i mean the the good news is if i if i kind of look at it in the chart we have here is data domain is also in my portfolio doing a fantastic job and this was a very fast rocket ship and then if you look at vmware that was a fast rocket ship this product is actually going you know hyperstellar so it's really doing the job for us and we believe that this will be well on track for a billion dollars so yeah it's it's market changing so it's our fastest product but potentially fastest grown product in history yeah and and from an a f a perspective just i think david mentioned it gardener just published a response a report we're over 30 percent market share on it and this is the first year of shipping and we've shipping and we've got at least 10 points gap on anybody else fantastic love to hear you talk about this stuff love even more to hear from customers so i think after the short video we're going to hear from xerox who's with jonathan on the remote stage wonderful all right ladies and gentlemen please welcome gary tomorrow from xerox hey great to have you here so we we've got to know each other a little bit over the last couple of days but why don't we just share a little bit with the audience who might be not so familiar with xerox or what xerox is as a company a little bit about your role organization always what you want just on the main stage all right we're going we're going for analog technology all right old technology sure my role is the vice president of document outsourcing for our largest outsourcing component our three point still not working it is good you can start again vice president for global service delivery for our three plus billion dollar document outsourcing business we're recognized in the industry jonathan is the leader in the management services business by both gartner idc and forester so we're really big really the biggest on the planet and just to give everyone a little perspective of how big that is we have 15 000 service delivery professionals globally we support annually over eight million incidents and service requests a year we monitor remotely in a little bit of kind of like i always call it the air traffic controller model is about 1.2 million network devices and we support for our clients 16 million end users globally so when i say big it's big and we have 12 global delivery centers that span the globe that we support in an air traffic controller mode all right so big companies are great but sometimes big companies come with big problems and i knew yo you had a whopper yes our data growth was over 25 annually in our disk space just wasn't keeping up our infrastructure with the business we were having time out latency challenges globally and i'm sharing we do a story the other i think most people in the audience probably relate to i was on a international asia pacific business review with our service delivery leaders and i looked at the agenda you know they had a tour of one of our delivery centers put on the agenda and i was like all that will be interesting you know a tour get to meet the people shake hands see what's going on didn't realize when i went into the delivery center there was a secondary message that was going to be presented is the leaders took me up to some of the agents at the help desk and they sit there and the agents start to go through their queues and there's actually watches to time how long it takes them to log on and go screen to screen horrible horrible horrible wasn't a good trip not a good trip so you not the intent of the trip at the auto you were becoming really like one of the most popular guys in in xerox but probably for all the wrong reasons probably the wrong reasons popular for a reason of productivity and some client challenges we were having so lots of meetings we ended up having exception reviews all the time weekly you know weekly meetings to try to get through our challenges and try to get back to where we needed to be okay that's awesome so you had to do something your life kind of sucked at that point so what did you decide to go and do well we know we needed to transform you know with as big a business as we had we started a transformational project team trying to look at different solutions in different ways to approach the business um so that happened at the end of about 2013 we formed this um very senior uh project team and the team went through defining where the business was headed where we're going to be in you know two or five years and came up with a strategy to invest in flash and it was targeted improving our latency by one hour m m s and that's what we're looking for is productivity so the only solution we came up with was the mc's extreme myel and it began in probably mid 2014 and we migrated into the new solution in october of 2014 okay so you completed about six ish months ago six seven eight months ago so what's been the impact or the results of of that transition from my team perspective it's changed our lives um but to me personally from a business perspective um we've gotten 30 productivity so when i mentioned 15 000 service delivery professionals in delivery centers pulling reports for clients billing all those type of things 20 productivity or 30 productivity 20 times faster response time and personally no escalations i haven't received one senior escalation from any of the regional geographies since october of 2014 and our weekly meetings are now no longer even conducted we're back to normal business process that's awesome so you're happier the team's happier your wife's happier everyone in the business is happier right now all right so we're obviously always trying to do more things for our customers if based on your experience with extreme myel if we were to do one thing more for you what would that be yes well what we need to do is double capacity so you need to double capacity capacity all right i think we might have something fantastic coming for you right next thank you so much gary from zero's all right so it's great to talk about all the past and what extreme ios done but the big news today extreme io 4.0 nicknamed the beast i know that we've got some beastly features in there you're seriously enjoying this aren't you he's getting impatient what guy tell us your favorite features in 4.0 so uh yeah i'll just i'll click on to them if i well i will click on to them here oh there we go i'm sorry uh so online expansion fabulous if i look at uh non-disruptive so again in the same vein from my old world saying i'm the backup guy i was a data protection so uh integration with a recover point and then we've expanded on the copy data management so we're actually enhancing the way in which we do application services so again all of this is around the software but also with the software enables us to scale the beast so this architecture that we bit this is getting upset over there in fact you know what i can't stand it any longer let's go uh pay your visit go on are we going handicap we are we are hey so um shall i just follow you you just follow me are you gonna be talking don't get too close um this extreme io 4.0 software um who is expensive who gets it depends on who you want to give it to really well i mean i mean everyone who's bought extreme io they get a free upgrade to the 4.0 yep all right so here we are at the the cage of the beast he's sleeping this is a pretty big box it's probably not the software box so there's probably more to the 4.0 release than just software yeah i mean this is this is definitely not like uh you know packaging with ups or something okay because what we're announcing today is not just extreme io 4.0 software we also are announcing the 40 terabyte x-brick so our friends at xerox earlier saying what they really wanted was double the capacity we are introducing a 40 terabyte x-brick so really the beast is the combination extreme io 4.0 software times eight x-bricks we can scale out just to eight x-bricks times 40 terabytes so why don't we unleash the beast here see what we've got all right i was worried about what to expect here if it drops i'm running by the way if this breaks it's been nice knowing you because that is a legit heavy piece of metal all right so a guy eight x-bricks 40 terabyte x-bricks yeah there's got to be some like beastly math behind this thing so so you want me to work through the math for you give us that you're the smart guy here i'm just here to make you look good all right you're the pretty guy then right so on the beastly math if i if i go through what you just described which is basically eight times 40 terabytes so that takes you up to 320 if you then look at things like deduplication and compression at about a six x which is in the general range you actually get yourself knocking on the door of a couple of petabytes now some people would say yeah but look out of the 40 terabytes it's not all usable you know and also that six x on date efficiency that's aggressive you know you do the math it doesn't matter if you have this it's still amazing if it's absolutely extraordinary all right so what we're saying is petabyte scale system yeah it's absolutely ridiculous performance and if you look at it it's not just about performance you actually want to make sure that you know out of the capacity let's say you have high speed so if you do the other math which is you know looking at the eight times two you've got 16 you multiply that on a read rights the normal workloads you have in a mixed workload you're actually about 1.2 million iops you know and if you want to go hero math which a lot of people like to publish it's going to be around the 2 million so you then look at a petabyte scale 2 million iops and actually all of that with a latency of less than a millisecond so really really consistent online all time so now you're just like these on the subject of cars you're just like these big american you know kind of v8s they're pretty good in a straight line but they have problems going around corners i mean this is clearly fast right what what about like availability so uh you want to test it go ahead and go for it so all right so let's let's play a little bit of a game here i'll tee up an application let's run in a second okay let's pull the application up there we go so let's run on the beast okay since the workload running on the beast yeah now without using an expletive why don't you just try and pull some shit out i didn't see what happens um i'll just leave you to do that you don't think i know i do this here but i doubt you know how to pull the bezel off all right here we go how are you doing it's unfortunately it's still running hey gunner you're not gonna like that are you do you want to do it oh shit oh i can't hear a thing who said that oh guy well you know the bad news is i thought my pulling drives out was going to bring it down yeah i was almost certain that your sticker dine out was going to bring it down application is still running i don't i don't get it well so i kind of knew that was going to happen you know i mean part and parcel of it is we actually have a mission critical lab so we test these things extensively and you know we've got to make sure one is this has got great reliability inside the frame but you have to go outside the frame as well so in the spirit of the power of the portfolio we actually have vmax sorry the vplex product so we have a another beast that's hidden away down in the data center essentially on the show floor okay and running the application so we've got extremo with vplex and recover point yeah so that's the benefit of having a portfolio exactly okay so let's flip back to slides speaking of the portfolio i know we've got some other good stuff going on right over here and if you like the you know daddy of the portfolio is the vmax and the vmax has changed a lot over the years right i mean it really does look a little bit different i mean if we take a look you know this is the vmax circa 2015 i mean really not your father's symmetric i mean don't don't know his new cabinets just look absolutely amazing if you cast your mind back to 1992 you might remember this is what the vmax looked like and i was doing a bit of research because you've changed a bit as well this is guy churchwood circa 2015 debonair and this is what you looked like in 1992 and for the emcee is nobody's ever seen guy with hair and i am reliably informed that in this shot you actually worked in sales which explains the suntan yeah and i had a golf i had a handicap of less than 10 well so it really has been quite a transformation for the vmax and i still think to this day i think most people here don't fully understood the extent of the changes that we've made i mean you know give us a little bit more insight yeah so i was kind of working through this because we really did provide this uh uh data services this is a classic way of looking at vmax of vmax 3 you know and a vmax is really about that reliability the availability so people think s are the f they think time finder you know what we did late last year was we actually introduced as an additional data services protect point based with data main yeah so this i mean as david said change the game of backup forever no backup server required yeah exactly and i think over here we've got a new data domain box yeah yeah so this is actually a replacement for the top end system that we have so this is actually the 9500 so this if you like would be the the beast of the of the data main data domain world yeah you know just this one's not growling it's just kind of gently purring under here it's an understated beast exactly it's a gentle it's a guy data domain i mean this has been a phenomenal product i mean i know you've had the pleasure of running that team um are we still ahead of the competition here yeah we are i mean the thing is with data domain we always think of a storage of last resort you know and and we really internalize that so this thing has to be rock solid and so we don't want to push the boundaries too far we have to get it right but if i kind of look at the the competitive landscape with ourselves the box that we've just come out with is one and a half times faster than anything that's on the market and in a single system as opposed to multi you've got four times the capacity and again it's down to the architecture so we talked architecture and extreme io architecture in vmax and the architecture we have with data domain enables us to do that so the innovation is huge what you see in the is the 1.6 and the four times but the changes that they're making are enormous and making sure that we still have that storage of last resort so after all these years really still set in the high bar phenomenal phenomenal product phenomenal team all right so so um great diversion uh to data domain let's get back to to vmax all right um you talked about protect point one data service what else you've been up to yeah so this was kind of the the area that i was looking at is when i took over was the vmax 2 and the vmax 3 the same thing is it your dad's vmax and and they beat it into me that this is really a separation of data services from the back end so brains and brawn so you have the data services and then you can encapsulate any storage underneath which is kind of similar to my camera analogy you don't care for because the lens is really the data service but you can plug that on to other bodies and in the same way is you've got inside of vmax you can have ssd's you can have hard drives but you can also say third party or cloud or in fact even things like extreme io so let me get this right so fast you know storage tier in which worked across different drive types within the frame now you're saying you can have essentially non native back ends right and that's basically what we're bringing to market which is fast at x so if i look inside here i'm almost scared to look inside here these days i'm so worried i don't know what hold on let me just let me just it's safe okay we won't just see the standard vmax back end you'll see a couple of things uh an extreme io yeah and also an emc cloud array yeah so super high performance back end you know kind of super efficient uh back end for for cold data perhaps yeah yeah um so so one thing comes to mind right you've got different data services you've got different back ends this is starting to get really complicated yeah i'm a bit worried i mean how is this to manage yeah i mean and the team's really thought hard about that so two things they did which were phenomenal one is separating the back from the front end and the other one is looking at saying can you make it as easy to provision storage is like a fifth grader could do it so what they did is they actually introduced an slo driven uh topology management surface level objectives okay so you abstracted away from a lot of the detail to make it much easier to manage yeah because every customer's moving towards the cloud they might want to be a cloud themselves so they want provisioning deprovisioning really simply so they've added that layer into their gold silver bronze platinum um so now you said so easy a fifth grader can do it yeah as long as they're smart you're gonna stand by that as long as they're really smart because i happen to have a fifth grader handy where's henry all right henry are you a fifth grader first of all yes i am and just to prove that how old are you eleven eleven years old this is mr churchwood trying to get too close um so henry's a fifth henry what do you know about vmax three service level objectives nothing nothing are you sure you know nothing all right what do you know about halo a lot a lot okay you should be fine so what we're gonna do now is we're gonna have a challenge henry is gonna use our service level objectives uh through unisphere and he's gonna go and provision some storage and he's gonna set a time and this same demo is going to be in the exhibit hall and the number one time for the week will win henry's favorite v cabinet which is a vmax cabinet all decked out to store av equipment all right so you've seen the v fridge this is the v cabinet so henry are you ready for this yes all right let's go all right first of all then let's let me just see if the screens are flipped over and i think what we should also get up on the screen is we're gonna need a stopwatch now again what henry is gonna do he's gonna go and create a gold level of storage he's gonna provision it a workload's gonna run he's gonna go back and he's gonna escalate the service level from gold to diamond i thought that would be you know probably pretty simple for a fifth grader so henry you ready we've got the clock up on your marks get set go here he goes he may not know vmax but he's not your child is he clearly not certainly Brian skip you and parents don't ever say to your kids that video games can't teach you anything stop you're done all right so henry it's a new record 20.46 that is awesome all right henry Burton everybody all right so guy i said would he stand by it and he would and imagine this you know the vmax has been always powerful it's sometimes not always been the most easy to manage but a great amount of work by the team to do the service level objectives and clearly you know evidence shows a fifth grader can get after it yeah and think about it we're to continue journey we want to do this across our portfolio which is why you are putting the divisions together and we've we've collected the way we are all right so wrapping up you cannot move in the it industry now without talking about cloud right our portfolio is no different we made a bunch of acquisitions last year twin strata imaginatics what have you been doing with those acquisitions so i'll quickly die through them from a twin strata let me just skip through this there we go from a twin strata side we've actually announcing the cloud array which allows you to push from a vmax in fact any of our rays out into cloud doesn't matter where it's public private right in that second yeah it was actually exactly in there so so in that same philosophy we also did a couple of other acquisitions last year we did imaginatics and spanning but on the magnetic side we're actually pleased to announce that we've done cloud boost which enables us to take both network or an avamar and push them in the same way out to any cloud uh so again it's great for people that don't need that flexibility the primary storage and and and our backup and and on the cloud's layer who do we support yeah so once you get applications into the you know in other words into the cloud you want to figure out how to do that and we did a bit of a longer range acquisition as a company called spanning and they do cloud cloud backup because you can't always rely on the cloud to do it if you have two data centers why wouldn't you do it in the cloud and so basically they did Salesforce they did google apps and we're actually announcing the fact that they're now doing office 365 so major applications cloud cloud backup with span guys so whether it's moving data to the cloud or whether we're doing backup in the cloud we've got our basis covered that exactly all right so we talked about extreme mail we talked about vmax we talked about recovery point we talked about vplex we've talked about our cloud strategy the thing that's missing you haven't mentioned the vnx oh yeah so um and interesting enough i mean this is obviously the workhorse that we have right and i think last quarter we did 1292 net new customers came into emc through this brand which is really cool so i did have a little thing that i'd mentioned before you kick me off the stage um one is obviously we've just got vvnx through the door and the other one is avd customers one of the clients that we're we're actually proud of is you too the band that you might have heard of avd okay so then new tour that's coming up which is experience tour for 2015 is actually going to be based around the vnx e product and it's not any old vnx e no it's actually an all flash vnx e so so i'm really happy with those and these actually if you've got the pictures up these are the flight cases for delivery to them okay so i think last year we talked about you know the vatican and the pope and and got himself in the first customer for ecs we've now added you to to our notorious customer list we have all right fantastic uh guy thanks for the whistle stop tour thanks for nearly blowing my e drums up earlier ladies and gents this is guy churchwood he runs the car technologies division yeah thank you very much appreciate it all right thank you jeremy thank you guys so that is a wrap for our day one general session we're going to be back tomorrow with federation day first roll the video to give you a taste of what you're going to see same time same place tomorrow don't miss federation day with joe tucci chairman and CEO


All righty, all righty, all righty, well let's do this thing, so here we go, what's the question that you normally get, oh before we do that, can you tell your story, you're out of Northern Iowa, I just have to meet you for the first time in person, so how long you've been drinking ketones, and what benefit have you gotten?


Felly, Yn yr hyn, yn eich trwyddo sy'n croes, fynd i'r rhanau'r gwybodaeth ymweld a'u rhoi dyn nhw ymddangos wedi'i gyd yn Brathwrdd? Yn ym Mhelyn i'r argyfo, i ddechrau am y cyfrewd ar gyfer gweithio. Kind yw'r hyn, mae rai'n amgen i ddweud ei gwirio ffyrdd. Fy gweithio'r ymddangos gan yw'r yn cael ei wneud, mae'n ei ganddo nesaf, yna'n hynna ymweith yw'r mhelyn. Mae gynhyrch yn ei gyfrifoedd o flynyddiad. you imagine very high and very low Yea that's the thing isn't it with this in the football league your playing Saturday Tuesday the games come come thick and fast and that is literally how it is you got that high of a wind and you enjoy it for a couple of days and obviously it was a sort of ... a reality check i guess for us with the defeat on Tuesday Just talk to us through take us back a little bit as to how you've ended up here then and how the whole process works from your perspective I finished at Bolton last year, I was there for the season and my contract ended there in the end of June and I've been out of contract since. So I've spoken to various clubs and had certain opportunities and the manager got in touch with me here and said look the situation we're in, we need bodies in. I know what you're about, we need leaders, do you want to come up and play? I also spoke to Phil Parkinson who obviously I had at Bolton and he told me a bit about the club and what a good place it is, what a big club it is and it would obviously for me it's a great place to come and play and try and help get the club out of the situation that they're in. Do you have any hesitations with the situation that the club finds itself in? I don't know whether it's for some reason I've been in relegation battle after relegation battle during my career so it's something I'm probably synonymous with now. The situation is the clubs at the bottom and we need to get out of the mess and I had no hesitation with that. I joined Bolton last year, there were nine games in on two points and struggling and I was happy to go in there and do my bit and help them in the end. It was a successful campaign and we stayed up so I've signed a two month contract. I'm hoping I can come here and certainly bring my experience and as I say do as well as I can to get as many results for the club. How difficult is that as an individual knowing you're on a two month contract, knowing that you've got to perform day in, day out, game in, game out if you want to extend that here at the club? It's a weird one. I've not been in this situation before. I've never signed a two month contract but I think it suits us all the manager and everybody gets a chance to look at me and see what I can bring. Obviously it gets the club to January as well where they can obviously bring in more players and for me I want to play. I was 36 on Monday. I feel I've still got plenty left in me and I'm keen to play. The time I've been out since the end of last season I've been desperate to get back out and play football and you've been doing it so long. I've been in club football since I was 11 years old so that's 25 years of being in this industry and training full time. When you're not doing that you certainly miss it and I'm very competitive so I've been playing on Tuesday nights with a load of dads from my son's school and whipping them into shape, getting them organised and I think they're glad to see the back of me to be honest. Hopefully I can help out here and put in some performances and it's been tough. The first few games have been tough physically. No matter what you do yourself to try and keep fit you can't replicate games and replicate training with 20 other lads. It's been tough not being in this environment and going straight into it but hopefully over the next few weeks I'll hit my stride physically and be where I want to be. Sounds like you didn't have any plans at all of hanging up the boots? No, that was never an option. Obviously you get to this age, you've got children, kids in school and things, priorities start to change a little bit but certainly retiring was never something that was on my radar and I've certainly not come out of retirement to come here. I had other options, there were a few other things on the table and I'm delighted to be here. So why would Bradford Sissy have the right decision then if you had other options? What was it that Phil Parkinson said to you and what was it that David Hopkins saw too I suppose to get you in the building? David Hopkins spoke to me and I don't know, you get a good feeling I spoke to other managers and I just felt he sounded like a good guy, basically speaking to Phil helped and I spoke to Julian also. But David just really sold it to me, it is what it is, we're in the situation we're in and I think him knowing what I did last year sort of proved to him that I'm not worried about coming into this kind of situation and I'm certainly not here, two months is not long enough for me to come and put my feet up. So I'm a battler, I'm battle-hardened and for me it's another situation and an opportunity for me, I see it as an opportunity to come here and help Bradford get out of the relegation zone and it looks great for me. I don't know what my future holds whether I want to go into coaching or management but I certainly think whatever it holds if I can be a success wherever I am then it's going to put me in good stead. And what about the group you've come into then because a couple of other senior members were brought in, Jim O'Brien, Paul Caddys and then yourself, quite a young group, what have you made to the standard and what do you make to the chances of getting out of the position you find yourselves in right now? I'm really surprised actually, obviously you see a team at the bottom and you expect a change of room that's maybe a little bit down and out and the team spirit maybe not quite being there but when I spoke to the manager over the phone he'd said already how they'd turned the corner so I'd seen the results as well and coming in and speaking to the boys it was as though that a corner seems already to have been turned and I'm hopefully here to just continue that but there are a good set of players seeing them in training and in the game, the first game I played at home to Oxford. I thought once we got to grips with Oxford maybe we were guilty of taking a bit too long to get to grips with them tactically I thought but once we did I thought we were really good at that first half and we obviously scored to had a couple disallowed and I felt that from that point I was really keen to get hold of the lads alongside me and make sure we were solid and we didn't need to win that game for either 6-0 or 2-0 would do just fine but I felt we could have kicked on again if we needed to so that was impressive. There's a really good group of players and a really eager group of players as well who are keen, more than keen who are desperate to get out of the situation. And finally what does it mean to you then to be playing the FA Cup this weekend because you may have thought that you might have played in it for the last time possibly depending on where you ended up and at what point you got a club this season so what does it mean to you to be involved again? I mean they're your words not mine I didn't I didn't think it was the last time I was playing in the FA Cup but yeah FA Cup's a huge competition well known throughout the world and it's a great opportunity for us as players I mean as players you want to win games and when you are off the back of a defeat as well a heavy defeat we want to put that right and get a chance to get back to winning ways and that's what this opportunity brings obviously for the club they're huge rewards financially. If we can get through to the next round I know the lads did really well against Peterborough a couple of weeks ago so we'll be hoping for more of the same. You said it was difficult coming in and playing again having not played for quite a while how difficult was it slotting in straight away having not really met the players or had a training session with them? I mean I just had the one training session so it was yeah it's difficult it's not easy in terms of the group and fitting into this group that was easy that was not a problem they're a really good group and I've been in a number of different changing rooms and by and large it's probably like any workplace you sort of 80% great lads 10% weirdos and 10% can I say 10% not so great guys I'm not sure I've not found those 10% yet but I'm sure it's the same as most they're a really good bunch and they've welcomed me without any problems at all they've been really welcoming. Has it certainly seemed to slot straight in very vocal and marshalling players around you quite readily? Yeah that's something that I've always been in my game I feel that I'm opinionated I've got I'm vocal and I guess I feel like I know what needs to be done I've played a lot of games in the football league and I think it's important to be organised. I think it's difficult not every dressing room is the same and not every player is the same and I think it already seeing this group we've got a lot of vocal players actually. It was a big miss not having the two centre halves there on Tuesday night because I thought they were brilliant on Saturday and they were very vocal as well but I think that organisation it's a prerequisite you've got to be organised as a team. It can give you the edge over those who aren't and it's certainly that side of things. There's no effing and blinding and everything is all said respectfully but I think it's certainly important to be talking and helping each other out. Did you know anything to the players before you came here? No no I didn't I played against a couple but now I didn't I didn't know any of them but as I said they're all really as long as things are said in the right way there are usually no issues sometimes players don't like being shouted at and we're all different on we will handle maybe criticism differently and I'm not one who will criticise players for giving a ball away or it's my probably strengths lying when we don't have the ball and organising us. It was not so great on Tuesday night that's hopefully something I can add.


Hey y'all, what's up? Welcome to my channel. My name is Sonali and today I'm going to be filming my Amazon favorites from this summer. I have so many good fashion items to share with you guys. I'm so excited about this video. I've been wanting to do it for a while. And I'm also gonna do a fall fashion, probably before fall starts. I probably should've done this in the middle of the summer, but you can still purchase a lot of these items because they're more transitional pieces. And I guess depending on where you live, you can still wear a lot of this. I live in Texas, so I'll probably still wear all this stuff because Texas only gets cold like in November, December. I've also been updating my Amazon storefront weekly, if not daily. So there's so many good things on there, like fashion items, accessories. I even added like some kitchen stuff, just a lot of like random things that I have purchased on Amazon. So I highly recommend going to check out my Amazon storefront. I'll link it in the description and be sure to hit that follow button on the Amazon storefront. I actually just learned that you can follow other people's Amazon storefront, so I think that's so cool. So go ahead and follow it and bookmark the page in case you ever wanna do a little Amazon shopping suite for yourself. Let's get into the video. First I wanted to start off with tank tops, body suits, just crop tops, all that kind of stuff. And you'll see that a lot of these tops, I don't personally wear a bra with. I don't feel like I need to, which is awesome. And in my personal opinion, that tells you a lot about like the quality of the top. So starting off with this green top, it has this kind of like ruching little detail over here. It's very supportive because of these straps. They're like on the thicker side. It's not an adjustable strap, but I do feel like it's perfect for like this area. It just like pulls them up really nice. It kind of gives that corset look and another thing about a lot of like Amazon products in general, they always come in so many other colors. So if you don't like this green color that I chose, I'm sure it comes in white or any neutral color. So if you see anything you like, definitely check the link because it probably does come in another color. I got this crop top a while ago, but it is definitely one of my go-tos because it is just like so simple. It looks so put together also because it has like this little detailed ring. And again, I don't have to wear a bra. So it's a win for me. For the next top I wanted to demonstrate how to put it on because it is so confusing when you get this little like string in the mail. You wanna make sure the back is flat and not twisted at all. Then in the front, you'll notice that there is a twist and you're actually gonna just twist that into a loop and put it over your head. So now you just wanna take these and pull them down, adjust them how you want. And then these two strings, you can time really however you want. I usually just go like this and time in the back actually. Yeah, there's not enough string to tie in front. And this is what the top looks like after you have tied it. I think it's very flattering for heavy chested gals because of this halter top. This top is definitely one of my most worn Amazon tops this summer because it's so versatile. Again, I don't have to wear a bra. I feel like it's pretty supportive for just like going out and it has like this ruching kind of thing. So it gives it a little bit of like a unique detail but I have worn it with jean shorts. I've worn it with like dress pants and it comes in many other colors so you can just mix match it with everything in your closet. This linen shirt was a more recent purchase but has very quickly become one of my favorites because again, I feel like this could be it's so versatile. Wear it with jean shorts, dress it up. I wore it to like a nice dinner. It is a little bit see-through but I feel like every linen shirt is see-through so just try to wear like a bra that is your same color minus currently in the laundry. So I'm wearing a black bra right now. Pretty much everything else, like all the tops I just showed you guys, I got in largest. This one I got, I wanna say an XXL just because I wanted that oversized look. So this is what it looks like when you tuck it and for my friends, I have five three. Next up, we have this cozy matching set which is definitely more of like a fall fashion item but we keep our apartment super cold and I work from home so this was like perfect to wear throughout the day because it made me feel put together. It definitely looks like I was put together like on a video call and it was just like super cozy and comfortable so I could like literally just sit on the couch and work. This one definitely comes in other colors and I'm pretty sure like a couple other patterns like maybe a striped one. I feel like I've seen that. Definitely something to add to your car especially for the fall season coming up. I feel like Amazon workout sets were all the rage this summer and this has to be one of my favorites. I honestly wanna do a whole Amazon workout sets video and like rate them all because I have two right now. So this is like the thicker strapped version and it has this like ribbed texture which is awesome because it just sucks you in and you feel really confident when you're working out or even just like running errands in it. And then I have a blue set that's kind of different. It has like these thin straps. I won't show you guys on my body currently but it's in the wash so I have video, I'll put it here and I'll link both down below. That one definitely has a little bit less support just because again it does have those thinner straps but those straps are adjustable and these are not honestly, this still fits me perfectly. You guys know I'm a set active stand and their Sculpt Flex material which I get all my workout sets in is that like red material. So this kind of reminds me of it and this set comes in the more neutral colors but I did get the white one and it's a bit more see-through than this one obviously because it's like more opaque it has a little bit more color to it. So just a heads up for that white one but it does come with pads and the bras. I posted this dress on my Instagram story recently and I got so many swipe ups. You guys freaking loved it and I think it's so adorable. I honestly don't even know if it's my style. Like I feel like it's definitely more on the preppy side and like I used to dress preppy in high school, middle school but it also reminds me of Indian clothes because of like the details and I think it's just so cute. Honestly I was shocked that I found this on Amazon. Plus it has pockets so love that. I think this dress is so flattering. I love the way it looks on me. You can adjust this so you can tie it however tight you want and it just shows off your curves really nicely. This dress also comes in like a long sleeve version so you know going into the fall if you want to cover up a little bit because it's colder where you live you can totally do that. And I'm also in love with this color because it's that perfect neutral look. I just threw this over the dress but I wanna show you guys this hoodie really quickly because it was literally $13. I bought one from Abercrombie Fitch like a year ago or so and I wanna say it was like 45, like 35, 50, I don't even know. But this was $13 and it is so comparable. The quality, the fit. I'm pretty sure I got a size actual large and it's actually a men's hoodie so this is what it looks like just like a plain white hoodie and obviously has a hood. And it's just so comfortable like it's definitely been my go-to like lounge hoodie and it looks good with like any active wear set. It kind of is like replacing my linen shirt obsession over the summer and I'm definitely going to be wearing this a lot more during the fall. I had to show you guys these two together in like a full outfit. So starting off with the bodysuit, it is such good quality. It's honestly like really thick and it has these really cool shoulder pads that are super trendy right now. And then these pants, if you guys follow me on anything like you guys probably already know how obsessed I am with these pants, these are another one of those pieces that are so versatile and it's so affordable for being that versatile. I've fallen in love with that workwear style and these pants are under 30 and comes in so many different colors. I honestly want to get them in white too but these are like that beige color. Like I said, I work from home so I don't even like wear these to work or anything but I love just like dressing them up for dinner. Again, I am five three and these are kind of long on me. I'm trying to step back so you can see. But if I wear heels, they are perfect. Like honestly if I wear flats, they like kind of drag on the floor but not by much at all. So most of the time I do wear heels. Last thing I wanted to show you guys is my favorite designer purchase this summer. I got the Mark Jacob snapshot DTM or DMT bag. This is so cute. I am literally obsessed. So basically like I always thought I was unworthy of a designer purse which I don't even know if like people would consider this designer purse because it was like under 350. I know the price doesn't really like decide whether it's designer but it is Mark Jacobs and I feel like it's not like Louis Vuitton or Gucci. I mean it's still a nice brand. I don't know. Anyways, I have just been eyeing this purse for literally the longest like probably like a couple of years honestly. I just loved like this camera bag style. This summer I've actually been using this bag a lot. It's from Bagu and I got it from Urban Outfitters. I'll go ahead and like it down below as well. It is just the best fanny pack and I was like, okay, I'm using this fanny pack a lot. I'm like trying to make the transition to smaller bags. So I think it's time to get like a nicer fanny pack style. So I was looking at them online before my LA trip and I actually could only find this color on Amazon. It is the khaki color. I feel like everywhere else I've looked it was just kind of like a darker brown but I really like this like white cream color with the gold hardware. And it's crazy that I found it on Amazon. I like was not expecting that at all but it does ship out from Shop Bop. So technically you're purchasing it from Shop Bop and Amazon's the one shipping it out I guess. So this is my new baby and let me know if you guys would like to see a what is it my purse video? Cause I've seen so many people wearing this purse ever since I got it. I recently took photos at a sorority event and a couple of the sorority girls were wearing these purses and they were like really cool colors and everything like that.  So I got this one and I'm super happy about it. That wraps up my Amazon favorites for the summer. I hope you guys enjoyed it. If you guys are interested in anything you saw in this video, it will be linked down below and you can also go on my Amazon storefront and it'll be categorized. So if you saw bottoms you liked it'll be in the bottom section, accessories, fashion items, all that kind of stuff. So I will see y'all in my next video. Bye.