Let's look at chapter 13 verse 10. We stopped with verse 9. He says, Paul prays, he says, this also we pray that you may be made complete, that you may be thoroughly equipped, that you come to that place of maturity. So, he says, this is something that we'd like to, we pray for you. And second part, sorry, when we go into verse 10, he says, therefore I write these things, being absent, lest present I should use sharpness, according to the authority which the Lord has given me for edification and not for destruction. Let me just share the screen. Okay, so verse 10, so he says, therefore I write these things being present, being absent, sorry. So, he says, therefore I write these things, why? That you may come to that place of completeness being thoroughly equipped and being perfectly trained and being mature, therefore we write these things, being absent, I'm writing it to you. Lest, if I'm present, I might use sharpness, sharpness meaning sharpness of words to communicate this, because of the way things are with you all. So, lest I should use sharpness, according to the authority which the Lord has given me. So, he's saying, according to the authority, lest I should use sharpness, but this authority, the Lord has given me for edification, for building up and not for destruction, something that Paul talks over and over again, which the other or the false apostles are actually exploiting the people and with the so-called authority that they have, they are actually exploiting the lives of people. But here, Paul says, I've been given authority and this authority comes from the Lord, which the Lord has given me and he has given me with the purpose and that purpose is for edification, to build up the lives and not for destruction. So, that's something that we need to understand that the Lord gives us authority, the Lord gives us, you know, in for ministry and the thing is that that authority is for edification. It is always to build up people's lives. So, he repeats that again here. Verses 11 to 14, Finally, brethren, farewell, become complete, be of good comfort, be of one mind, live in peace, and the God of love and peace will be with you. Greet one another with a holy kiss. All the saints greet you. The grace of the Lord Jesus Christ and the love of God and the communion of the Holy Spirit be with you all. Amen. So, in closing, he gives these certain closing greetings and some final instructions. He says, be of good comfort, become complete. Again, the same thing, you know, become complete, be equipped, come to that place of maturity. In another words, he's saying the word used there is cathartic. So, be perfect. It means to complete thoroughly, to come to that place, to be thoroughly equipped, to completely repair something. So, he's saying, be complete in all aspects, be complete. Be of good comfort, be of one mind, live in peace, and the God of love and peace will be with you. So, again, reminding of earlier things, of earlier instructions is reminding them, be of one mind, right? Because that was the problem in the Corinthian church, that they were all, you know, there was a lot of division and so on. So, saying, be of one mind, and live in peace, and the God of love and peace will be with you, right? Saying that let the atmosphere around you, let your relationships with each other be one of peace, and let it be of love and peace, and the God of love and peace will be with you, right? Greet one another with a holy kiss. Now, that was something cultural, the way manner in which they greeted, during those times, greeted each other during those times. So, it was a greeting, a loving greeting in that culture. So, it reminds them of that. And also, tells them, conveys the greetings, conveys the love and wishes of all the other believers. So, he says, all the saints greet you. And finally, pronounces and blesses them, saying, the grace of the Lord Jesus Christ, the love of God, and the fellowship of the Holy Spirit, communion of the Holy Spirit, be with you all. Amen. So, we see, as we come to the end of this, you know, this is some of the closing thoughts of Paul, right? And the reiteration again is that there is need for maturity. There is need, I see that need in your lives to be thoroughly equipped, so become that, be that, right? So, in these, so, in Second Corinthians, we see that it's a very, very different epistle. Of course, there is the teaching, there is the revelation and everything that Paul shares. But also, we get an insight into the reality of the ministry that Paul did of those times, the reality, meaning some of the hardships, some of the persecutions, and all that is what he mentions. He lists down and the extent to which the trouble that he took in order to share the Gospel for the sake of the ministry. So, all that, you know, he shares and also, yeah, some things that we don't see in the other epistles, you know, he's talking about his spiritual experience, what he experienced in the Third Heavens, what he heard, and so on. So, he shares about that also, right? So, with that, we come to the end of this. Any doubts or any questions you can feel free to ask from anywhere, you know, you can probably go through and see if there are anything that you want to talk about, you want me to explain, that we should explain it again, anything at all, we can look at that now. It's quite an insightful epistle in the sense he gives also some information, some insight into the kind of false ministry that was happening during that time as well, you know, the false apostles, the kind of deceitful work or deceitful ministry that was happening around that time. So, we get a kind of insight into that as Paul shares that, right? Okay, so with that, we come to an end of first and second Corinthians. We will have some tests, which will be uploaded. I think we've done so far only one test, there will be three more tests before the end of the month. So, today is 12th, so before the end of the month or before 26th, there will be three more tests, open book tests, which you will have to respond. So, whenever something is put on the stream, you will get a prompt, right? Whenever we put the link, you will get a prompt. So, I'll put it on the stream and whenever the stream is, things are uploaded, the test is uploaded, you will get a prompt, probably through email. So, just be alert to that, aware of that, and maybe you can put it on the students group also to say, hey, the test is, you know, that the quiz is uploaded. So, please answer that and you can go ahead and answer that. So, for these three tests, you can take time, from the time it is uploaded, till the 26th of November, is that what you say? Let me just double check. Yeah, till that Friday, that is, we have one more Friday in between, 19th of Friday and 26th. So, till the closing hours of that Friday, you can take time and answer the test, right? Okay. So, with that, we come to an end of this course. So, why don't we just pray and then we'll close, right? We'll pray and close. Let's pray. Father, we thank you, Lord. We thank you for these episodes that we were able to study and we thank you for the depth of revelation that is there, the truth that is there. Lord, in each of these episodes, Lord, we thank you for the instructions. We thank you for the exhortations, Lord. We thank you for the revelations, Father God. And as we have learned, as we have studied, O God, as we have gained these insights, Lord, I pray that we will never, Lord, lose sight of these, Lord, that Holy Spirit, we ask that you would write these words upon our hearts and it will be ingrained in our hearts, Lord, so that we might be careful to carry them out, Lord, that we'll be diligent to carry them out and not just be, Lord, hear us of your word, Lord. So, we ask that you would enable us to do this. And I just come at each and every person, Lord, every student into your mighty hand, I pray that you lead them, Lord, from a place of strength that they are right now to another place of strength, God, from glory to glory. And Lord, we thank you that, Lord, each one of them, Lord, you lead them on the path of restoration. You lead them on the path of maturity and equipping and training. Lord, I pray that you take them, Lord, to that place of being thoroughly equipped and thoroughly trained in you, God. We thank you for the time spent in your word. Thank you, Lord, for leading us. We give you all the praise and all the glory. In Jesus' match, his name, we pray. Amen. Okay, thank you guys. So, we'll stop here and God bless you. We'll meet for our Life Skills course, which will be on Thursday. So, next Thursday, we'll meet again. God bless. Bye-bye. Take care.


Hey guys, welcome back to my YouTube channel. This is Daniel Rosel here. As you can see I'm currently just outside the Damascus gay complex here in Jerusalem on what may prove to be one of the most tense days in the old city so far during the Muslim holy months of Ramadan. What's happening today is that the far-right party in the Israeli government called Otomai Yehudit led by a guy called Itamar Ben Gvir has said that they're going to be marching, they're going to be doing a flag march, which is kind of a typical thing that happens every year viewed as somewhat provocative by the local Palestinian population towards the Damascus gate. Now the Israeli police did say they're not going to be giving, they explicitly did not give permission for this, not only that but in recent minutes, as in in the last hour, the Israeli Prime Minister has issued a barring order forbidding Ben Gvir, who's the ideologue, the lightning rod for the far-right nationalistic politicians in Israel from approaching this extremely tense site of the Damascus gate, which can look very very deceptively calm. A little bit as it does now we're approaching Iftar here on one of the intermediate days of Ramadan but despite that this place could literally blow up in a tinderbox. This is actually how the last war fought between Israel and Hamas and Gaza kicked off was the march and then they sent rocket to massive said that their fingers are on the trigger ready ready to pull at it so we're here right now so far the march is supposed to be starting from the Jerusalem municipality and there's a very strong presence of the Israeli police between here and there so I personally doubt the march is going to happen but we're here at Damascus gate Bab al-Amoud waiting for something to happen. Lots of media crews here, there's tons of satellite issues, broadcasters etc and tons and tons of Israeli police and Israeli border police. As everyone know in the international war that we have this whole year a month called Ramadan that it's meant to be celebration afternoon. Last year what happened it's the Israeli forces are create a lot of tension in the area what is created on the end tension all around the world and create a war in Gaza. Today the Israeli right wing is a member tried to bring his own followers to Damascus gate to create an provocation for the Palestinians. What is happening right now Israel is not allowing him to arrive and at the same time Palestinians are presenting on the Damascus gate for not allowing the Israel provocation to be here in Jerusalem. What happened unfortunately is that the police stopped the Israelis and didn't allow them to get close even to the Damascus gate. Imagine in England in London area will be forbidden just for Jews to enter to specific area. Imagine in Paris the capital area that will be restricted no entrance just for Jews because they are Jews. This is what happened today in our capital our holy capital. This decision was made by political politicians and the parade thousands of people arrived but they were not allowed to get here to the Damascus gate. I'm here now at the intersection of Jaffa street and Sultan very light boom. This is where the police are keeping. You can see the Israeli flag behind me. These are basically the right wing elements as far as they were allowed to go. The police have horseback cavalry units just behind me there. Damascus gates only about 500 meters in that direction. It's about 7 p.m. here I'm just outside the Damascus gate and the crowds have definitely thinned out so fortunately the major sort of violence that we were expecting here didn't really materialize or were some clashes between Palestinians and the Israeli police but nothing's too substantial. I did see some incredible videos on Twitter of supporters of Ben Gvir and Levi which is another far right Israeli group trying to break through the barriers but the Israeli security forces really did it seems a very very good job at preventing friction between the two groups. So 7 p.m. Damascus gate here at the seven end of another day Ramadan and fortunately not as much violence as was expected


We're going to everyone's favorite women's soccer team, Utah Valley University. They're losing to BYU. And this ball is going to get kicked out of bounds. And the ref says that it's UVU's ball. But the girl on Bring Him Young says, I'm going to throw it in. And the assistant coach says, no, you're not. Listen to the ref for once. She falls down. Coach is like, what happened? All of his team is just laughing at him and pointing like, oh my god, coach just knocked down that girl. Ref says, it's not funny, girls. It's a red card. It's serious. Take this seriously. He's kicked out of game. And the assistant says, aw, he didn't mean it, though. He has to walk off saddened, gets a cup of water, leaves behind the fence, kicked out of the game, attacked a student viciously. That guy follows to get the report. Here's a replay. So he's trying to say, no, it's not your ball. Don't throw it. Don't throw it. Doesn't really hit her. But definitely like too much. Just too much about it. And then she's got to stop her momentum, which makes her fall. And it is soccer. So you're going to exaggerate things a little bit. And then I just love this when he looks at the ref and goes, what?  I know. No. For that? What? And then this guy, he followed him to get the story. So he goes back to the head coach and he's like, yeah, he knocked the ball down. And then she fell down. And then she's hurt. So coach got a red card, vicious attack, not good. Utah, not good. Just a dangerous place. Don't go.


Hey guys welcome back to my YouTube channel this is Daniel Rosal here as you may be able to hear my voice I'm a little bit under the weather today with the cold or something like that. I wanted to just do a quick video about these kosher stickers because people are always asking on Facebook groups where do you buy these things what are they. So basically I picked these up yesterday firstly what are they if you're new to keeping kosher one of the key tenants of kosher is separating between meat dairy and parve and these stickers for those who don't read Hebrew or are just beginning to read Hebrew on the right we have basari which means meat and that's in red in the middle we have parve and green and on the left we have halavi which means dairy and that's in blue so meat is bloody it's red I don't know why blue if you know cheese is blue blue cheese whatever you want to remember it so this is actually a mistake these only cost six shekels so they're super cheap they're like one dollar in Israel you can buy these things in stationary stores so I picked these up in graphos which is one of the stationary stores in Malkham mall in Jerusalem so you can for sure get them there you can also get them in Hanan which is another stationary store they come in these multipacks or you can get like sometimes I've seen bigger stickers and these are actually pretty durable I found so for example if I take off using my hand not holding my phone one of these basari stickers I'm gonna fail at this endeavor anyway you can see I mentioned before my videos I love these things called gastronome pans are used in the in the cooking industry so this one is basari as you can see so I've I just kind of put these labels all over we have two separate sites to our kitchen like most kosher kitchens have and these are so cheap six shekels and you got like one two yeah you get three Michiel eight stuffing you get eight pages worth of stickers each with like 20 stickers for like one dollar so there's really you can just go to town stick these everywhere so I put these above you can also get these in bigger bigger sizes sometimes a little bit harder to find like each stickers bigger so I put these on my sink so that I don't forget which sink is which I put them on my gastronomes and I put them on the lids of the gastronomes everywhere that I need to remind myself whether it's meter dairy as I said they're so cheap that there's really no need to economize on using these stickers and this is from let's see if I can see the company here I'm Avde Kot and it's from a company called Pal Fot in Hebrew, P-L, P-Lamid, P-Lamid, Vov Tait, Pal Fot in English you can probably find these on Amazon if you don't live in Israel and that's pretty much all I can say about them I did not get one out but these are super useful keep them in your kitchen and whenever you get a new dish or pot or something that you need to remind yourself I put these over my sink as I mentioned I put them on my countertops like where we store dishes just so that I always remember this is meat this is dairy because like everyone I tend to have my moments of forgetfulness hope this video is useful if you want to get more videos for me please feel free to subscribe to this YouTube channel


So we try to study material imperfections and how they alter the properties and functionalities of materials. The key for this is to understand the atomic structure of defects. So why is this actually important? When you think of technologically irrelevant materials, they are typically all composed of a polycrystalline microstructure. So that means different crystals build up the material. And these crystals are somehow differently oriented to each other. So these different crystals are separated by very, very confined interfaces, so-called grain boundaries. And actually these interfaces, these grain boundaries, which we are interested in. So for example, to give you a perspective in microelectronic devices, these copper interconnects in your smartphone or your computer, these grain boundaries basically in them, they span millions of soccer pitches. And of course they somehow determine the lifetime durability but also safety of these devices. And of course for us it is the key to understand the structure of these interfaces since they dictate how the material performs. For example, early embrittlement, so catastrophic material failure, often occurs at these interfaces. Or for example, the stability of a material, so when the grains coarsen, these interfaces somehow determine the stability of the material but also functional properties. For example, electrical properties are determined by these grain boundaries. For example, in multi-crystalline silicon. And of course for us, the key to basically make use of these interfaces and somehow be able to engineer the material through these grain boundaries, we have to understand their fundamental atomic nature. So the question now is, how do we actually observe the atomic structure of these interfaces? So there's first several problems. You can envision grain boundaries as very confined interfaces. So imagine them as a sheet of paper but actually they are confined to one nanometer. So that means they are 100,000 times thinner than an actual sheet of paper. So there's basically a twofold situation. First we have to develop a method how we can specifically locate such an interface so that we can later on observe it. So basically we take our very thin copper thin film that we have deposited and we use a very small iron beam basically as a sharp razor blade with which we extract specifically a certain part of our sample containing this particular grain boundary. And so the actual method we use then to observe the atomic structure is so-called transmission electron microscope. And in more particularly we use scanning transmission electron microscopy. And what we do here is we basically form a very, very small electron probe. It's only like a tenth of a nanometer, so the size of a few atoms basically. And this beam is formed by high energy electrons. So the electrons almost travel at the speed of light and while we scan our sample, so containing this grain boundary, these electrons interact with the atoms in the sample. And some of these electrons, they get scattered and these scattered electrons, they contain a rich information on our sample. For example, the structure of the sample, how the atoms are bonded or even the chemical composition. To put this in perspective, our microscope, if it would basically increase the resolving power of your eyes, would basically lead to a 700,000 times increase in resolution. So this is how powerful this microscope is. And so now we have this tool with which we can really observe our structure, our material with such a high resolution. And this is of course the key that we understand now how the atoms are arranged with these interfaces so that we really can understand their structure, their properties, and of course ultimately their impact on the material. So of course, when we looked at the atomic structure of these interfaces, what we found is yes, their atomic arrangement was completely disrupted compared to the adjoining crystals, but we found that there is indeed a regular arrangement of the atoms. So basically what you can imagine is that such a grain boundary region is composed as if you would build a lot of Lego blocks. And basically, this is what we call the structural unit. So basically each Lego block would be a structural unit and within this Lego block, the atoms adopt a certain geometric arrangement. What was really puzzling for us that when we looked along this interface in our copper sample that all of a sudden this kind of building blocks, they were abruptly changing. So the structure of the grain boundary was changing abruptly. And this was simply something completely unexpected and we were actually the first ones to be able to observe this with our methodologies. Why is this so interesting? So what we could basically find is that we have two different phases coexisting at this grain boundary. So the grain boundary decomposes into two grain boundary phases. And this is something that was really not expected, especially not expected to occur in an elemental metal such as copper. So basically if you imagine water transformed from the liquid state to the solid state at zero degrees Celsius. So it changes its fate state from the liquid to the solid. So this is basically a similar behavior but now occurring within the interface. This was proposed 50 years ago by Theoretic Concepts. But it has never been observed because it was really too difficult to observe in these very confined spaces. What was also very interesting for us of course when you now think of these two different grain boundary phases is basically sheets of paper and we glue them together. So basically where you have the glue line there's a line defect which separates the two grain boundary phases. And what we actually found is this kind of grain boundary phase junction so this line defect in the interface is sort of dictating how these grain boundary phases transform into each other. So when we treat our material at high temperature, this line defect, this grain boundary phase junction has to move through the sample. But since it's like migration, the motion of this defect is temperature dependent, it somehow stops at an intermediate temperature and freezes in this two phase state so that we can actually observe it in the microscope. So of course one can now ask the question, what do we do with the understanding of the atomic nature of these grain boundary phases? So for me this has like multiple impacts on different levels. So first from the basic science side, of course we as material physicists, we really try to understand the physical nature how it is built up. You want to understand how nature is built up in its most basic form down to the atomic level. And of course this was enabled by our high resolution observations. Beyond that of course, we have to now simply require a paradigm shift in how we treat and see grain boundaries and these interfaces in materials. Because for example when we relate back to embrittlement of a material, so the catastrophic failure along grain boundaries in a material, what is now the impact of these grain boundary phase transformations? Honestly we don't know. How do they now influence the electronic behavior? We still don't know. But it will also give us a tool that we can use in the future to tune the properties of the interface and also with this influence the material properties. For example look back to these copper interconnects in your smartphone. Maybe we can utilize in the future these grain boundary phase transformations. If we just treat them a little differently to enhance the performance and the lifetime of these devices with these different grain boundary phases. Another interesting topic that really fascinated me is that a recent study has shown that these grain boundaries themselves for example exhibit catalytic properties. They are the location where a certain chemical reaction takes place at a higher rate. But also there it's not considered that the interface itself can exist in different states. Can we maybe use grain boundary phase transformations in the phases to further optimize catalytic materials and functional properties in materials? So there's multiple pathways that we are pursuing. On the one hand of course to further advance our understanding of these interfaces but of course the ultimate goal is to really understand them in such a way that we can use them to make a material better. For example real materials contain solutes and impurity elements from the production process or to make the material better. The question is now how do these solutes interact with the different grain boundary phases? This is not known. Can we maybe add a certain element to adjust a certain grain boundary phase and with this a certain property of the interface? This is the things that basically keep us going. Beyond that of course one limitation in the transmission electron microscope is that we only look in projection. So we basically lose the third dimension of our sample and we are basically trying to develop methods so that we can really retrieve every atom in three dimensions within these defects because then we can really build realistic models to make predictions about the interface properties and ultimately our materials. A very intriguing thing about electron microscopy also is that we can basically probe our interfaces under realistic conditions meaning we can heat up the sample as if it would occur in a real life application. So we can study the dynamic behavior and evolution of these grain boundary phases. We can expose them to a strain or we can even put them under gas to see how they dynamically transform. And if we have all these keys at hand then we can really build models to develop new materials to improve the properties of materials so that they are for example less prone to failure, less prone to degradation that they can sustain a better life. It would provide us the ultimate keys to thermodynamically but also kinetically engineer materials.


Let's get started on international SEO. So today we're going to be doing some introductions, talking about SEO in 2017, how you can optimize your site for the global market, talking about some Drupal modules to help some common scenarios, and then hopefully we'll have time for Q&A at the end. So just to get started, my name is Jen Slump. I'm a senior digital strategist at Media Current. Before I get into a little bit of background, let me just ask a quick question.  Yeah, pretty much everyone, right? So I was studying psychology, yeah, exactly. So I was studying psychology in school and immediately became infatuated with consumer behavior. What makes a person choose brand A over brand B? What motivates them to actually make the purchase or what causes them not to? So here I am a couple of years later at Media Current for those who don't know Media Current or a full service agency focused on Drupal websites, and as part of the strategy team, my focus is working with clients to discover the who, what, and why of their business. So personas are at the center of all of our decisions. It's the first thing we dig into and every decision from there on out all are based back on the personas. So we work and do a content audit, audience research obviously is the first thing, SEO, and everything to really an editorial calendar mapping out the plan and marketing automation. All of that comes back to the personas and we take a data-driven approach to increasing the ROI of our clients' websites. My name is Calvin Sharps. I'm with Wingo Tech. We do translation and localization software. And I, from a marketing background, am very interested in SEO and SEM and how it is affected across international and globalized sites. And so I've kind of gotten to be a little bit of a specialist in that term simply because of the job I have and the fact that I'm a marketing person. We have some kind of neat things we'll show you today that you can do in Drupal that will help drive that traffic up and some very interesting kind of facts and figures that we can show you how to make things a little bit easier. So hopefully it will be informative as well as some information that you can take with you to make your stuff a little easier and better to do. All right, so let's get started. SEO in 2017. There's obviously a ton to talk about when it comes to search engine optimization and we've only got 25 minutes today. So we're going to keep it as concrete as possible and give you some key takeaways to walk away and get on the path towards success. So every day on Google there are over 40,000 search queries a second. That's crazy, right? So that translates to 3.5 billion a day or 1.2 trillion a year and that's just on Google alone. And we're living in a digital age, right? So we're connecting with people and businesses around the globe now more than ever. It's becoming more and more difficult to get ahead of the competition and to really find your niche and connect with the consumers that you're interested in. Search engine optimization is a key tactic in order to do that, to tell users who you are and to drive them to your site. Those businesses who are going global, it's even harder. You're not just reaching one country or one language. You need to really tailor your content to multiple languages and countries in order to succeed in all areas. And going global is hard, right?  It takes a lot of work, a lot of effort, but the good news is that there's tools to help and we're here hopefully to make things a little bit easier for you. It's sometimes easy to forget that there's other search engines out there other than Google and Bing. Obviously in 2016 these were the top 10 search engines in the U.S. So you can see Google obviously has a huge monopoly on the market. That's clear and that's the case really globally. But it's important to keep in mind that there are others and you need to look at who the top search engines are for your site so you can tailor your content and your SEO strategy accordingly. And this is just in the U.S. So when we go to the global level, there's other big key players and Google's not always going to have the monopoly or be the leader when it comes to search engines in other countries. For example, Yandex is a big one in Russia. We're not going to get into all the details here but just remember do your research, figure out what countries you're targeting, what the top search engines are in that area, and how you can provide clues to them to improve your chances of ranking higher. They're not all created equally. So sure, all search engines are tasked with crawling and indexing your site but how they determine relevancy, that depends on their unique algorithm and there's not a one-size-fits-all. If you do one thing for Google it doesn't mean that you're going to improve your success rate on another search engine. So again, just last time, do your research, know your audience, know the search engines that you're targeting and how you can be most effective on them. So where to begin? The first step is choosing your domain structure. So we'll dig into these in just a minute but the top three primary domain structures to choose from are country code top-level domains, sub-domains, and sub-directories. From there, determining where you're going to host. So if you can, if you have the ability, host locally, that will help you improve your rank because it really shows search engines that you're located in that area. The downside obviously is they're more expensive and it's not always an option. For example, if you're using sub-directories you actually could not host on a local IP address. So now we're going to break these down, some high-level pros and cons of each approach. So the CCTLD, this is the clearest way to tell the search engine where you're located. Search engines do see them as totally separate sites so there's no domain authority that's crossed off to your other websites. So easy way to rank, it improves your chances of ranking higher when it comes to local search. Downside is it's more expensive, there's no cross-domain authority ranking. Next we've got sub-domains. These are a bit easier to maintain but the downside is there's a weaker signal of search engines when it comes to local search and it might dilute the domain authority. Sub-directories are very, very similar to the sub-domains. The big difference here is that you consolidate your domain authority. So I don't like to choose, it really is what works best for your business but if I had to, typically the CCTLD is best for country targeting and the sub-directories are best when it comes to language targeting. Next you've got to tailor your content by the region so speak to your users in a language that they understand not just the actual language you're using on the site but the currency that you use, the any forms that you have, contact information, make it relevant to them and there's also differences when it comes to how people perceive layout, design, color. If you have the ability to work with a local designer, do it, obviously it's expensive but they know what is most impactful for the region that you're targeting and it can really go a long way. Also make yourself more relevant by engaging in local activities so that could be connecting with local search engines, registering on the local search registration sites and engaging in link building activities. This lets users know that you're not just present in their area but you're a trusted member of the community and provide clues to search engines so submit your XML site maps to all the search engines that you're targeting. Use language specific meta tags when you can so HREF link tags and language meta tags are a way to tell Google and Bing respectively what language that version of your site is targeting. If physical location is important to you guys, if you're a restaurant or if you have multiple stores in different locations, geo specific meta tags are something you should be considering for Bing. Again, there's a lot of different variations of this so these are the most popular because it's Google and Bing but go back, make sure you're doing what you need to do for the search engines that are most prevalent. Any developers in the room? All right, well Calvin's here to help you guys. I don't know about that. So Drupal, I'm gonna talk to you a bit about Drupal 7 versus Drupal 8 and a little bit of the differences and especially when it comes to translation and localization, in Drupal 7 was localization and multilingual was kind of an afterthought. When it was originally created, there were some hooks into it but to make the site truly multilingual or global you had to add all of these other modules in to make it work. So you have stuff like entity translation, variables, IATN, et cetera. You didn't need all of these but depending on how your site was set up you would have to have certain of these options. Now Drupal 7 actually is a good multilingual choice in the fact that it does have support even with these and this community has been really good around that. So if you're still on Drupal 7, you don't have to fret, those are still a good option for you to be there. Drupal 8, they decided to make all of those translation modules be part of the core. I'm sure everyone has seen and been familiar with this slide. This comes from Gabor and his team but they really wanted to start the language as kind of the base of the whole software CMS. And so in 7, the concept is as you start with an English site and then you add additional sites. In Drupal 8, the first thing you do is you pick your language and so you can actually have a base in a different language. It's not the assumption that English is that. So it is important to kind of keep those in mind when you're doing the development because you're gonna have to think of these things just a little bit different on each approach. So for multilingual, you can do both. They both work pretty well. I think Drupal 8's probably a little bit stronger but Drupal 7, don't fret, it's still a viable option. So in terms of SEO and how do you do that with multilingual, here are some of the modules that we would recommend that you would install to help with that. The first one is a meta tag, path auto, an XML and I'll go through these in a little bit more detail, analytics and some sort of a translation engine. It could be us or there's some other competitors that do it as well too. But what does meta tag do? So if you look at a page and you see the display layer of it, there's a ton of code behind that. There's all these hidden fields and there are meta descriptions. There's a page title, there's a bunch of different things. There's glossary terms, there's an abstract, you kind of see in some of these things. And there's a module of meta tag that actually helps manage that and put all of those tags on the pages. So that doesn't happen by chance. It has to be programmed into it. And you can use different taxonomies and different terms and you can customize each page and there's a variety of things that you can do to make it a little easier. But you wanna have something like this to actually create this code on the page so when a search engine goes to scan it, it knows what it's looking for. Now Bing and Google all look for a few different things and this module does a great job of producing and helping tag both of those. This one will work for both N7 and N8. And all of these modules actually have ports for both versions. But here's some information kind of around that. The next thing is you wanna have your URL be localized as well too. And so using something like Path Auto is what we would recommend. It takes a thing and it says, instead of saying node one, two, three, you actually have the name of the page and that's typically taken off of a title and you can set up a bunch of different rules and do it from scratch or whatever. But when you go to translate that, you wanna do the same thing as well. You want those paths to be translated simply because the search engine's gonna be picking those up and off that page. So you wanna use page titles and kind of keywords in those terms to help kind of drive your ranking and your traffic up. You also wanna have what's called a simple XML site map. And what this does is if you see the site map.xml and this is really kind of a Google thing, but it actually indexes your entire site. And so what it does is it does some page rankings and it does like priorities when the page was actually updated and a lot of the search engines will actually come in and look at this thing first before it scans your site because it doesn't wanna have to scan say a thousand pages on your site. It only wants to scan the updates and it wants to see how often you update your pages. So page ranking and all of that stuff kind of plays into that. Now this one will also play with each of the languages too. So you wanna have a site map in each language that you're doing. If you're doing a subdomain or a subdirectory, you can have this sit in a file and it'll actually find that in there and so it'll help to have the engine scan those particular files and the changes that you have there. Now Google Analytics, you don't necessarily have to have that, but it's very helpful Google has some webmaster tools that I'd recommend looking at but certainly you wanna be able to see where your traffic is coming from, where it is in the world, what crosslinks are happening. There's no way to kind of track this information unless you're actually doing it. Google favors you if you have analytics on your site that's their site, even if you don't use it have it there because they will look for that it'll help in the ranking parts of that. And then there is a set of Google webmaster tools that tell you all the extra files you have to have and kind of the talks about the sitemap XML and all the made tag data and those other modules will help you put that there but you wanna make sure you're kind of studying what Google's actually asking for to make sure that those things are being kind of implemented. And then we have, and there's a variety of different translation companies that hook into Drupal and what we talk about here is you wanna have the ability to be able to translate all of the elements. So it's not just the node content but all of the fields, all of the different pieces of a page.  So when you go to translate a page you actually can't just translate the node, you have to translate all of the other stuff and you have to translate the made tags and so all of that content has to be stripped out and translated so when it gets put back into the system it will actually be scannable and searchable. So if you're going with a provider make sure that they're able to translate all of these items and elements because if you don't then you're missing out on a lot of opportunity for that to be picked up by the search engines. So a lot of people ask, we kind of just do this in a little bit about human versus machine translation and that kind of stuff, how do you do this? Machine translation in some cases is about 60 to 80% accurate and human translation can be 100% based on subjectivity but you really don't want to use a machine translation for any kind of very valuable content. Now if it's comments or maybe blog posts or some of these other things, maybe that's fine but if you have very important data or very important content on your site it's really smart to have that translated properly because the engines will actually look at that and in some cases they know it's machine translation and they'll actually downgrade your page based on the fact that they know that it's not a human translated site. All right, so now we're gonna get into some common use cases. So first up, what are the common use cases for country and language targeting? So do you have a business that is targeting multiple regions? Do you have visitors from multiple countries or users who speak multiple languages? If the answer is yes to any of these geo-targeting is definitely something you should be considering. So in terms of country targeting if the physical location is important to you and again you're seeing traffic and conversions coming from multiple countries, country targeting is probably the way to go. If the geographic location doesn't have much of an influence and you're seeing traffic and conversions coming from users within the same country but maybe speaking a different language then language targeting is the way for you to go and that means having multiple language versions of the same site. But maybe you're a hybrid so maybe the geographic location does actually matter and you're seeing users and coming from multiple countries and within that country speaking multiple languages. So here's a sample of a URL structure. So you can see it's using a CCTLD and targeting the country. Any guesses on who exactly this URL is trying to target? Exactly, searchers in Spain. So here's two others, one using a subdomain, one using a subdirectory. Any ideas here? Spanish speaking searchers worldwide actually. So you can see that it's a dot com in both cases and it's a subdomain and subdirectory so you're just targeting the language. So here are two others using CCTLD plus a subdomain in one case and a language parameter in another. Guests is here? Yep, I think I heard a fact there. So the Spanish speakers in Spain. So hopefully this helps kind of put together what all the different use cases that we just went through, how you would target the country versus the language or maybe a hybrid of both. Okay, so the way you wanna be able to manage your translation is using some sort of a translation management system. A little biased, that's what I'm showing you mine. But what you wanna do is have the ability to use translation assets and resources. And so there's a variety of things you wanna look at there. You wanna make sure that they have some sort of deep integration into Drupal. There's a lot of different modules. TMT does some integrations and some other sub-companies and we do it and whatnot. But you wanna make sure that you have some sort of an integration because if you have to copy and paste this content out, it's very time-consuming to do that. You're either having to export XML or you're having to copy and paste and repaste it back in. It's just not a very efficient use of time. It's project management intensive or a webmaster or a developer that has to do that. You also wanna have stuff that does what are called glossaries and terminologies. And glossaries and terminologies are pieces of content that are translated a specific way. And so think about buying keywords in a specific location and you're buying those keywords. You wanna make sure that those keywords are being used on your page. So when the translators go to translate the content, that they're actually using the appropriate verbage, so to speak, so that's being picked up in that. You can always say things in different ways in different languages. And so if you're being very targeted or buying specific things, you wanna make sure that you're controlling that at the translator level or whoever's doing the translation. Now you also wanna do translation memories. Now translation memories are previously translated content that you can reuse. Anytime something is translated from say English into Spanish, those are saved as a memory and you can reuse those to translate other content or to re-translate that same content. So it's important in a web environment if you're going to make a change to a single element on the page or a paragraph or say a sentence that you don't have to re-translate the entire page again, that you can send it to a system that will know what those changes are and keep track of those in some sort of a change management fashion. That's super important for speed and also for the cost of stuff. It's also nice to have some machine translation and community and professional translation abilities. You wanna have workflows that are very flexible. So based on different content types and different languages, you might have different workflows and so in one language you might do machine translation and in another language you might do professional translation for a variety of different reasons but you wanna make sure that the system is flexible enough to do those and support those without having to go and change a bunch of stuff. There's also what we call language quality assurance. It's the ability for kind of think of it as a spell check or a glossary kind of thing to check on your grammar and those types of things. It also goes into double checking how our forms are laid out. If you have the right currency, date, time formats, all of those things are important to be presented accurately. Otherwise it's looked down upon on the search engines. So it's nice also to be able to have some status of the translation inside of the system. So based on the source language and the translated targets, being able to keep track of that very easily. And it's also good for you to be able to manage your SEO content. So if you look at the previous slide, these are based on nodes or the node translation where on a config you wanna be able to do config files, menu files, blocks, all those types of things. You wanna make sure that those items are able to be translated easily out of the system as well too. And if you don't have that, you can see how time consuming it could be to actually go into source code and have to copy and paste those main attacks and descriptions into the different languages. And these are the different fields and custom types that we can support in that kind of thing. So all of those on that. All right, so the last common scenario here is dealing with duplicate content when you have multiple dialects. So this obviously can become a huge issue and really hinder your ability to rank an SEO if you're flagged for duplicate content. Search engines really hate that. So here's an example of a site lush. So on the left you're looking at the US version and on the right you're looking at a version for Spain. Any guesses on if there's any risk for duplicate content here? So the answer here is actually no, right? So you can see totally different content, different language, different products, different currency, everything on the site is really targeted for that specific region. So this is the ideal scenario here. Here's another example, Manhattan Associates where you can see slightly different content. You've got the same content here in the hero, same call to action buttons, but a little bit of variance in the navigation and what falls below the fold. So here you are a little bit at risk for duplicate content. So what do you do? You use those language meta tags that we talked about earlier. So adding in the content language, meta tag, oop, up here and all the href lang tags down here for Google. This is telling search engines what other language versions of the site exist. So depending on where the searcher is searching from, the search engine knows which version of the URL to serve up in the search. So often we hear from clients when we're going through this, what about canonicalization? So you actually don't need it in this case when you're using two different sites. So we only recommend using a rel canonical tag if you're dealing with duplicate content within the same domain. So for example, if you had a landing page that you often use in marketing campaigns, so there's different versions of the URL with URL parameters specific to track the success of that campaign. That's an instance where you would want to use a rel canonical tag because you would only want the main URL showing up in the search engine result pages. In the two cases we just went through, this is not necessary. They are different URLs, different targeting, different languages or countries. And so in these cases, you don't need the rel canonical tag. So just to wrap up, I know we ran through a lot of information here. So some key steps for success and things to remember. First, choose a domain structure that works for your business goals, your budget and the resources that you have at hand. Second, tailor the content and make content as unique as possible wherever you can. If you are at risk for duplicate content, add in that language meta tag and other clues to search engines to tell them what other options are available depending on where the user is coming from. Make sure that each version of the site is easily discoverable. So again, through the URL and those meta language meta tags that we talked about and engage in local activities. That's how you tell your users that you're present in the community and you're relevant to them and will help increase the click-through rates and ultimately conversions once they're on your site. So I think we're right at 25 minutes but if anyone has questions, Calvin and I will be in the back for a couple minutes. There's another session starting so we don't wanna hold them up. But definitely available, find us back there or later in the conference or social media, we'll be around. Thank you. Thank you.


What's up everybody, Jason here for Jasper's Case Breaks.com 2019-20 Painting Contender's Vast was. The two box break progression number one just sold out where we randomize the pelicans to one customer in the break. So at the beginning of the break, we'll randomize the New Orleans pelicans to one person in the break. The more spots you buy, the more entries you get. One team body equals one entry, two teams body equals two entries. The more teams you buy, the more entries you get, which are no better in common ship. So what we're going to do here is the customer names from Matthew all the way down to Brandon. We're going to copy, paste your names here, randomize them, and after three to three, six times, customer name at number one gets the pelicans after six times. One. Oops, sorry.  Sorry, I forgot to delete the space. Six times. One, two, three, four, five, and six. Six times. Courtney. There you go, after six times. Congratulations, you just won the pelicans. And this is coming from a fresh case. So we have at least six breaks of these since we're doing two box breaks. And I think Nick has only posted one, two, three. I'm sure as we sell out one, two, three, he'll probably post the next six boxes. Get some marzies done. Actually, he's up and that breaks right there, breaks right here, and what we'll do is we'll link them. How about that? We'll go one, two, two, three, three, four, four, five, five, six, six. So basically, these two are linked, these two are linked, these two are linked, all the way down to number six. And whatever lands one through six is what we'll use here, and it is a six. All right, good luck.  The superstars die cuts actually still sell, all right. It's a bonus. It's $1.49 for the Pacers. That Darius Garland lottery ticket, Jonas Valenchunis, Jared Colver, Tewel's last ball mojo, lottery ticket, and John Moran, rookie of the year contenders. Nice little break there for the Grizzlies, a couple nice little inserts, definitely pay for the spot. Nicky Alexander Walker, just have the autos here. Nicky Alexander Walker, the contenders optic feel, chrome ticket, a little tease right there. Still though, nice hit for the Pelicans in Courtney. A little Zion rookie ticket, chrome, that's not bad, like the image variation right there. That's pretty nice. John Wall? Dude, were we cheater of them all? Supposed to be two, right? Was this supposed to be autograph? I don't understand, it was supposed to be two right here, but I guess it happens. I mean, that died on myself for more than most autographs, but still. John Wall is just number to $149. It's just a semi-final ticket. There you go, box one, little Zion. You got to walk her, job, job. Does save per box on average. Let's see. Last time though, I have had case breaks of these where there was a third auto in a box, so that could be it. I think it kind of solved that way for legacy of the break earlier. We were missing an auto in one box, but then we got an extra hit in another box. It was two autos and a rip card, so I would consider the rip card a hit. So that's probably something similar to happen here, hopefully. All right, guys, well, still have more two box breaks in the store. I'm sure we can run another one back. Contenders is always a classic product. Never goes down in value, guys, really. It retains its value as well. Definitely you're chasing some of these rookies. This is one of the nicest personal collections you want to have. So good luck. All right, we got Mitchell Robinson to $199. Nicky Alexander Walker, rookie of the year contenders. John Moran. What a nice break for the Grizzlies. Mitchell, or sorry, camera writers. So, PJ Washington Jr., Brandon Ingram. How about this guy? We've been seeing a lot of this guy in this break. $53 out of $99. Rookie ticket, playoff ticket. John Moran. Grizz had a great break. Marcus Sawden, I was just flip backwards. Michael Thompson to $199. Derek Holtz, Pacers. This product, as always, and a great break. So all these inserts will shift. There's the jaw. Jaw, lotter ticket. Jaw, super smart. I mean, it's crazy. Rookie of the year, Nicky Alexander Walker, Zion, Chrome Insert, and Michael Thompson. So there you go. Appreciate it, guys. Jaspy's Case Breaks.com.


It is a day to celebrate the work of the Heart and Stroke Foundation, to celebrate the fact that members of the Legislative Assembly, from all parties, independence, understand that this is a scourge that imposes itself on society that collectively we can respond to. We know that many of you and your families don't know the five signs of stroke. Sudden weakness, sudden trouble speaking, sudden vision changes, sudden severe and unusual headache, or sudden severe dizziness. We know that many of you and your families do not know to call 911 if you or a family member are showing signs of stroke. Not knowing the signs of stroke and not calling 911 wastes valuable time. With stroke, time is everything. Time is brain. Remember, support the Heart and Stroke Foundation. Support the people who are educating British Columbians and Canadians about how to prevent the onset of stroke and how to deal with it if and when it arises. Thank you very much. Ladies and gentlemen.


This is stock number 20J120A. We are here at Summit Automotive in Fond du Lac, Wisconsin, you're new and used car headquarters. Today we are checking out this super clean 2020 Volkswagen Jetta R-Line. This vehicle has the 1.4 liter turbocharged 4 cylinder motor which pumps out 147 horsepower. This car has been fully safe and inspected by our service shop. It has a fresh oil and filter change, all the fluids have been checked and topped off. The car has been gone through mechanically 100% and is 100% ready to go. Deep black pearl is the color on this car and we shoot all of our videos in 1080p, 60 frames per second so if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it is definitely your best way to check out the quality and condition of the car before seeing it in person. If you want to check out all the photos on this car in the upper right hand party screen is the link right to our website, click that and check us out there. Comes with the painted alloy rims and it has bridge sewn acopia 205 55R 17 tires and they got probably about I'd say 70 to 80% of the tread left on them. Four wheel disc brakes on this car. Front fender is in really nice shape, didn't see any dents or dings on that. It does come with the LED headlamps, the LED running lights and the factory fog lights. Front bumper is in really nice shape, didn't see any dents or dings or cracks on that. The grille is in nice shape as well and the hood didn't see any dents or dings on there. Passengers side front fender is in great condition and the passengers side rim no scuffs or scrapes. As you go down this side of the car, take note of how clean the body is, how reflective and mirror like that paint is. We take these HD videos so if you are far away or even if you're close by and you just cannot make the trip down but you're still interested in purchasing the car, you can see the car, hear the car and have confidence in the vehicle that you're looking at before you even get here so that when you do get here there's absolutely no surprises and you can make a smart buying decision from the comfort of your own home and that's why we offer the Summit Auto Fastpass option in the upper right hand part of your screen, a link right to our website where you can apply for financing, get pre-approved, see a payment quote, even appraise a trade, all from the comfort of your own home. So when you get here all you've got to do is drive the car and love it and you'll be all set to go. Back rim is in excellent shape and the back tires have just as much tread as the front tires and as we come around to the back of the vehicle, take note it does have the LED tail lamps, the dual tip exhaust back here, rear bumper is in really nice shape, I didn't see any dents or cracks on that, you can get a good idea of that deep black pearl, the metal flake in it, looks really good, has a trunk release right there, has factory floor mats back here and it has the Volkswagen cargo protection system as well and a very clean back here, I don't know if it has a spare tire or not but I can't find the release here, I'll pause it, alright we got it open, there is a spare tire back here as well as jack tools, there's actually a little slot right here that you can use to grab to open that up but a very clean back here, those back seats do fold down so you just have to pull that tab here, trunk lid is in nice shape and as you go down the driver's side just as nice as that passenger side, no dents or dings on this rear quarter, all looks really good and for full disclosure this back rim is in excellent shape as well, down the rest of this side of the car all looks really good, very nice condition, you do get blind spot monitoring in the mirrors, inside the R-Line package gives you the black and gray leather interior, there are no rips, there are no tears on these seats, both of these front seats are heated, you do get factory all-weather floor mats throughout, auto headlamps, tilt, telescopic steering wheel, power windows, power locks, power mirrors, those mirrors are heated, you get the gloss black dash trim and you can see that this car has 10,662 miles, you also get a digital speedometer and a time display, you get the heated leather wrap steering wheel, looks like bluetooth and information center controls on the right, cruise controls on the left, get the R-Line logo on the bottom of the steering wheel, you get the touchscreen radio and notice that it does have Android Auto, Apple CarPlay and MirrorLink capabilities to it so you can project right to the radio, does have AM FM capabilities, you also get two USB-C jacks down there and looks like maybe an SD card slot right there, down here is your climate control, your heated seat controls as well, also in this radio, this is where your backup camera shows up, you get the electronic parking brake, push-button start, six-speed manual transmission, passenger side floor mat and seat are in excellent condition, no rips or tears, does have that half-rough glass piece and that does open up, you do that, so it goes open that far, you get SOS system up there, compass in the mirror and you also have homelink buttons on the bottom of the mirror, those are for your garage door security systems and lighting systems, really like the feel of the car, it's kind of got a really good ergonomic, all the instruments are facing the driver so really nice design on the interior here, we'll take a quick look at the back seats and then we'll check out under the hood, back seats are heated as well, you do get the latch child safety system, no rips or tears back here, you get those all other floor mats back here as well and those seats do fold down like so which is nice if you got a whole bunch of extra stuff are your heated seat buttons, do you get child safety locks on the back doors too and we'll take a quick look under the hood, I would personally like to thank you for checking out the video today and hopefully from this HD video you will have been able to tell just how clean this car is all the way around inside and out, under the hood we have the 1.4 liter four cylinder motor, 147 horsepower engine base very clean runs very smooth and like I said before this car has been fully safe and inspected by our service shop, has a fresh oil and filter change, all the fluids have been checked and tapped off and this car is 100% ready to go, see more pictures of this car or one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, half-tons, three quarter-tons, one-tons, you name it we got it go to our website www.summitauto.com, full pictures and descriptions of every single vehicle from two locations all at summitauto.com and if you'd like to check out more HD videos you can go to youtube.com summitauto remember to like subscribe and share on this video and all the videos that you see there in fact in a second you will see a link to subscribe to our YouTube channel on your left a link to more Volkswagen Jetta videos like this one on your right if you have not been to our website on the bottom link to this vehicle on our website click those check us out and we really look forward to help you with this super clean 2020 Volkswagen Jetta R-line and deep black pearl thanks again