Ia, so thanks coming along, we are Cameron, that's me, I'm a solutions architect based out of the UK, I've worked for Acquare for about four years now. Being a solutions architect means that I kind of bridged the commercial and technical side of what we do. So I talked to people who are interested in using Drupal and Acquare products and I convinced them that we can do what they need to do and remove any technical blockers. With me I've got Will Eisner, who's a senior director for products, so do you want to describe what you do Will? Yep, I'm a product manager for Acquare, so my job is to help build the Acquare Cloud platform and Acquare Cloud site factors. Sure, okay. So just to put into context what Acquare does, I wanted to kind of talk a little bit about our vision. So we're always tweaking this and working on new ways to think of ourselves, but it's useful to have kind of a north star to attach ourselves to. I think at the moment we're talking about making it possible for dreamers and doers to craft the digital world, which is a little fluffy, but I think we can all be kind of confident that we're all dreamers to some extent or another. We all kind of believe in the possibilities, but the doing of it is what takes up all the time, right? So we want to try and take as much of the boring stuff out of the doing and make the dreaming a little bit more easy. And to do that, we want to deliver a universal platform for that. And a universal platform means in context like a subscription element where we provide a bunch of services that you can rely on. We don't lock you into anything data or we don't lock up your data. We don't lock up your code. It's all in support of open source. We really believe that in that as a company. And we want to create a product platform that makes it a lot easier, a lot more reliable. But a platform kind of means different things to different people. And a digital project means different things to different people. And all of these people have a stake in that and they have a lot of work to do. And they rely on a lot of tools and technologies to do it. So, you know, it's tempting at a Drupal con to think of it as just a developer. And that's my background. So that's often how I think of things. But obviously the business owner wants it to do what they need to do. The digital platform owner has a whole different set of responsibilities. And often the things that these people need to do can actually be in conflict. And what we've seen over, you know, lots and lots and lots of site builds for lots and lots of customers is that we see the same things happening. We see an opportunity to kind of ease some of the friction in that cycle. We will create a product that helps to do that. And that's what is responsible for bringing it to market. These are the personas that we use when we think about the products that we have. And so I'll kind of refer to these as we go through. Obviously they're personas. In a real world, there's a lot more people than just four in a team. If you think of Drupal, you could argue that there's thousands and thousands of people that are contributing to a site build. So we want to plug in where it makes sense to those people. And obviously we're indebted to the community for a lot of what they provide to us, but we try to give back as much as we can. So some of the stuff I'll talk about as well is open source, it's stuff that we contribute back into the community. So this is how we see a digital life cycle this year. It's always evolving. It's an iterative process. It's something that kind of never ends. You'll have an idea. You'll need to create some content around that idea. You'll curate that, put it out into the market. You need to orchestrate how that data gets in front of people. You need to analyse what's working and what's not working. Hopefully you can build up a profile of who's visiting your site and then enrich their experience. And so, you know, we've got products that sit against those. So what I'm going to talk about today, some of these logos might be a bit mysterious without text below them, but broadly, we've got Aquacloud, Drupalight and Lightning, Content Hub, Lyft and some other bits and pieces that fit into that. So there's a lot there, and necessarily we'll be kind of whipping through. This is the Trinity College Library, if you haven't been there, it's really amazing. But yeah, we're going to try and get through quite a lot of our products and because of that, we won't be able to go into a huge amount of detail. But if there's anything that you are particularly interested in, you can swing by the booth or find one of us or anyone wearing an equestria and we can either help you out there and then or we can put you in touch with someone who can go into more detail. So this is how we kind of categorise our platform and what it means in terms of practical tools that you can use. So along the top there you can see the kind of channels that end up being part of a digital programme. These are always changing and adapting. You know, something that's come out reasonably recently as having a lot of momentum is voice control. So it was on Echo, Surrey and lots of other things like that. But there's all sorts of things, traditional web of course, phone, chat, mobile, and on and on it goes. I guess the common thread that brings all those together is having an open and robust API. So everything we do, we're trying to push around via API and we hope to be soon totally API first on everything we do. The areas, so kind of at the base of that is cloud. So we've gone into more detail on that too. But you know, people want that to be secure, performant, elastic, so if you have a big spike, your site can grow to cope with that. But there's also a lot of management that goes with that and there's management from a technical level but also, you know, commercial. We spoke about those personas before the digital platform owner. How do you handle managing thousands and thousands of sites or hundreds or tens? It gets really complicated really quickly. So we're trying to provide some tools there. Experience assembly is kind of a fancy way to say CMS. Drupal and Lightning and some tools that plug into that and we'll talk about that. The bits on the top are kind of the services that can sit on top of Drupal and provide a little bit more value. So universal content is about getting your content to the right device at the right time and from any source. So any source, any destination can text your interactions about making sure that when I visit a site, it's right for me. When we'll visit a site, it's right for him and so on and so on. And that's challenging to do at scale. I think Drupal's historically been really good at that but doing it for every single visitor to your site and making sure that things work is a real challenge that we're facing every day. And that's where those products fit in. So I'm going to start talking about them one by one now. So I guess where we start is Equial Lightning. So Equial Lightning came out of a project that actually my team ran where we would give demos to clients who are interested in Drupal for a long time and we realised that we were just doing the same work over and over and over again. So we thought, hey, why don't we create a distribution or a package version of Drupal that has a lot of those features in one place. So instead of starting from scratch, we start with a kind of head start. And that works well and it still works well but then what we begin to realise is that there's a way that we could do that not just for demos but also for actual sites that are being deployed. Something we actually tended to hear a little bit was, oh, we saw this cool stuff in the demo but it didn't end up in our live site and we thought, hey, that doesn't sound right. So we took a lot of what we did in demos and we packaged it up. We used the release of Drupal 8 as a great opportunity to sort of reset how we do that and start from a greenfield to build a whole bunch of features into Lightning. So if you were to go to lightning.aquare.com or drupper.org and grab Lightning, you would get a package version of Drupal 8 that was already set up and configured for all these kinds of things. Layout, workflow preview, media, security integrations and testing and lots of other things besides. It's totally open source, developed in the open. And one of the nice things if you've been working in Drupal for a while and used distributions, you may have had the experience where the distribution will move on and be upgraded a version and getting from the version that you've got to the next version can be really challenging. We've committed with Lightning to maintain security and functionality updates that will be compatible and have an upgrade path. So if you start a site build on Lightning today on Drupal 8.1 and then a few months down the line Drupal 8.2 has got a whole lot of new stuff. There will be a way to do that with Lightning which will all be managed by us and supported by us and will be open source. Excuse me. So if you've been around Drupal for a while you'll probably be familiar with this what we're going to see. Where you would start, you'd do a site, you base it on Drupal, everything's fine, it works, you install a few modules, do some configurations, run some themes. Looks okay. But then you have to do two or three or five or ten more sites. So you think, hey, I'm going to create my own distribution, my own version of Drupal that does all the things that we need it to do and I'm going to maintain that. But clearly there's some effort in building that in the first place and then there's some effort in maintaining it that's additional to what you have to do to manage the actual sites that are there. So what we figure is that in a lot of cases you'll be able to take Lightning and remove a lot of that headache. So you can still have this, all the stuff that's in Drupal Core, you can still manage your sites on an individual basis but you can use Lightning to provide a lot of that base functionality that you would otherwise have to assemble yourself. And Drupal being Drupal you can put your own customisations on the top. Drupal, if you're new to it, has been developed in the open for like 16 years now and it's good at being modular. It's good at using code from different places. So Lightning's very aware of that and designed with the notion in mind that people are going to want to make changes and add plugins so that you can continue to use Lightning and have all the updates but also have your custom stuff and your sites and they can all co-exist. That's Lightning. And that's fine. It's all very conceptual but actually getting it from running on your laptop to running it live is a whole other story. Especially when you're running lots and lots and lots of sites. That becomes much more of a challenge and we see customers again and again that will have not only lots of sites but they'll have lots of teams. They might have different agencies and different locations. They've got different people they want to give certain levels of access to the code and some they don't and so on. We saw the need and we came up with this thing called the build and launch tool. We'll BLT for short. So that's an equity built tool. It's all there for creating new projects from a template with a lot of much the same way that Lightning's constructed with some out-of-the-box ideas and best practices that are baked into the structure. So that might not mean a lot when you see it there but when you think about all the things that you kind of need to configure and get right to get a project going that's big and complex and might need different things for different sites and different teams, there's a lot to configure. So the idea is that you create a project, you define what your base version of Drupal is, you define your tests your documentation you know your configs, how the code structured, what happens on site A or site B when it's deployed what happens in dev, what happens in prod what happens when you commit to git and so on and so on. All of that stuff has kind of been worked out and structured in a way that with a few of the scripts and tools that we provide you'll be able to set that up and kind of reduce the maintenance headache of maintaining that. This is something that you know a development manager or a build engineer could spend their whole week, month, year doing, we're trying to kind of take some of that off the plate. Again this is a tools project you've just got to git hub and fiddle around with it it's all quite well documented and it's an ongoing basis on an ongoing basis. So this is an example of someone setting up a new project based on Bolt or BLT, so you just define a few configs you know, he will send it some names some install profiles in this case lightning some upstream version control set which versions of modules or distributions you want to use database connections once that's all set up you can just run a script and it will start to build an archive for or an attribute for development and testing. So if you're you know if you're a developer in a use using composer or site install scripts this will be not unfamiliar to you. I'm trying to do it in a way that incorporates not only Drupal best practices but also around testing and documentation and so on. So I think you should run an install and you'll see I'm logging in. So this is kind of the use case of someone doing it on their local machine for development and that's typically if you're new to Drupal that's how a development works. People will have a version running on their local machine and then they'll deploy into an integration environment to do systems integration testing or QA or whatever and that's it. So that might not be that revelatory to you if you've kind of done this sort of thing before but I think what we're basically seeing is that we've kind of formalised a lot of the knowledge that we were seeing again and again on our own projects and we think it's made a difference, right? So we've got a big professional services team they're 100% years on every single project. It's like four weeks of developer time saved per project means that all of our projects have testing which wasn't necessarily the case before. It means that any custom code brought into the distribution or the deployment is compliant with Drupal coding standards which implies that it's probably more secure, it's easy to read or be easy to upgrade in the future and so on. And we also bake in some best practice around you can't deploy a module that's got known security problems and so on. There's a whole lot of other stuff going on but I think the kind of takeaway is that once you get your head around it it does tend to save a lot of time especially for those repetitive tasks that need set up on every project. We've got a bunch of internal testimonials from people saying that they don't get failures in deployment which is a nightmare it can be. Much less of a benefit like I probably think the overhead of doing it might not be worth it. It's also not the if you've already got an existing project it doesn't make a huge amount of sense to retrofit it into this but it's well worth looking into. It does have a few things set up like if you're planning to use Fing or PHP, a lot of that stuff is kind of already there so yeah. I mean we do use it on every project so that includes projects that are a single site but I think it's less useful but less useful with just one. Yeah. So you saw all that stuff that developer was typing into his console there and you know what we're seeing emerging a lot is that especially in Drupal Outland projects are built from a set of definitions they're built with composer they're not as simple as they used to be they incorporate a lot of tools and a lot of those tools make a massive amount of sense of development but they don't make so much sense when you push out to production this is much more so in Drupal Outland than it ever was in Drupal 7 and so there's a really good blog post actually by Michelle Cresci about deployment production is actually just an artifact of development your development can be thought of as like a factory and then your production is like the finished product and so we don't want everything that's in the factory out on the street you know it doesn't make any sense and a typical not even a complex project will use all of these kinds of things so there'll be some CSS preprocesses and frameworks there'll be task runners with grunt there's probably a GitHub or Bitbucket or something like that that's managing pull requests that needs code checking with code module there's BHAT tests, there's PHP units there's composer and so on we just want our site to be deployed out to our hosting which is hopefully Hacker Cloud and there's a lot of tools in there right so I won't go through these in detail but in a typical sprint cycle you know there's people using SAS there's people using composer there's people using BHAT and so on stuff I covered kind of before but this will happen at every deploy it might happen multiple times on a sprint getting all of those tools set up that do all of that stuff and it's a task in itself it's something to maintain so our idea is that we will have a managed service called Acquired Pipelines that'll run in the cloud you define a YAML file in your repository you deploy it up we'll see it there if it's there we'll say okay we're going to run some build tasks we'll spin up a temporary environment that'll do all of that for you so it'll run Node.js to run all the JavaScript tasks once it's passed all of the tests and all the codes in the right space we'll push it out to our dev-stage or production environment whatever you have configured so that means that you don't deploy code that doesn't work or don't deploy code that's not up to standard that's the idea we're going to run it as a service so we will maintain it in a way that makes sense for Drupal in much the same way we have cloud it's a Drupal runtime it's not a generic hosting environment it's tuned just for running Drupal projects it's actually in private beta at the moment it'll be in public beta next quarter or this quarter I guess now generally available generally available early next year so if you're interested in it come and find us and we can talk to you about getting you into that okay so we're moving up the stack now heading into cloud site factory so for those who don't know I don't think I've spoken to some of you before you may know that we run what I like to call a Drupal application runtime that sits on top of Amazon web services so it's a highly tuned highly available platform as a service that's designed just for running Drupal the idea is that you have your code and your content you bring us there and we handle all of the infrastructure issues around security performance, availability so on site factory extends that into moving from providing tools for hosting and managing your code into actually managing sites as a sort of logical unit so that you can run many sites across however many teams, locations however you organise yourself and you can have a dashboard that shows those you can govern them from a central place so you get a lot of the benefits that Drupal brings with multi-site but you get a software as a service tool that gives you clover heads up and what's actually going on at a site level. Cloud will save you a lot of effort because instead of having to maintain all of these things via managed hosting or via yourself we will handle it for you so we've got a dedicated operations team a dedicated cloud engineering team that's globally distributed who are monitoring AcquaCloud 24-7 we're actually running about 14,000 instances in AWS or more and we've got really good historical uptime it's highly available we have a lot of security certifications PCI DSS ISO 27001, FedRAMP if you know or you have to deal with that stuff you'll know a lot of those acronyms, they're a real pain to maintain but we handle it and it's really key to our business that we do so you can be guaranteed that if you deploy your code here you'll meet all of those standards which may be applicable to you or your clients requirements so I think one of the things that we'll show you today is kind of in line with what we've been talking about so far is the development tools that allow you to actually get your site out onto that platform so all customers get as a minimum development is staging in a production environment we really try to simplify the act of deployment if you're a developer you'll know that deployment can be really painful and if it's not reliable it can really introduce a lot of nasty bugs and issues and stress we also enable all of that stuff so you can do it in a web UI which is all permission managed and all that sort of stuff but you can also do it via an API so if you've got Jenkins or some other build system you can hook into it and run these kind of tasks remotely so you don't actually have to log in and click things this is an example of a typical use case where you might have finished a sprint and you're doing some sprint testing you want to grab the latest copy of the code so we're going to deploy the master branch to our staging environment give it a nice little message so that when someone checks the tag later on they'll know what was going on and then we're also going to pull down the code and the database from production so that we know we've got the latest configuration and content for testing so as you can see it's just a case of dragging and dropping between environments and then all of those site components will be pulled in, they'll be isolated duplicated and then you can do your testing so as I say all of this stuff is totally API-able so if you do have your own tools and systems anything that you see here can be done via an API that show around real-time log streaming around automatic backups around doing stuff via drash or the shell but that's kind of at the core of the development tools so in that example I was running in the cloud so you have a dedicated dev stage and production environment it's sort of typical day-to-day workflow would be you'd do your own code on your own machine, whatever you like whatever you prefer and then you start to integrate with the other people's code on the development or staging environments so you have an all-in-one product called Acquia Dev Desktop which is like a man-for-a-wamp environment which you can log into your Acquia account and it will pull down all of the sites that you have so that you can work on them locally and that's a really good way to get started quickly especially if you're newer to that a lot of people are quite opinionated like myself about their local environment so you don't have to do it that way if you want to do it your own way it's fine but we do have tools that we support regardless of whether you're an Acquia customer or not and they're really well integrated so yeah, the short answer is yes we give you something local so Site Factory is built on top of cloud but it changes the notion from managing code to managing sites so before we were strictly dealing with databases and files and vision control what this means is that instead of that you're managing at a site level so if you're familiar with Drupal I know about the concept of multi-site where you have a single co-base that can run one to many sites and I kind of alluded to that earlier we can also via this interface run across multiple co-bases or multiple geographies so to sort of show you what that means in practice this is kind of a dashboard where you could see a whole lot of sites that are deployed in live for each of the sites I can log in I have a centralized login mechanism I can do things like back them up or clear caches things like that I can filter on how busy they are what their domain is a whole bunch of other things and I can arrange sites into groups you can see there's a whole lot of groups along the left and you can control access to those groups on a very fine-grained level so as an admin I see everything but you might not want that have to have for this interface this is site factory that we're looking at the underlying kind of guts that makes Drupal run many sites is native to Drupal but to have this, this is a site factory capability so you can see there I've just created a new site and so it's as simple as that so I can go in as an administrator I can click a few buttons choose the distribution I want to use the location or the hosting cluster that I want to use give it a name, give it a domain click go and then the site will be built you can see there in my little group we've got our new site the site's been built eagle eyed minus seen that I chose the minimal and still profile which is kind of the minimum that Drupal will allow you to do and there's my site you can see also that my account on the site factory has actually been federated out to the destination site so I don't need to maintain a login for every single site in my network I'm an administrator I'll automatically get created as an administrator and I can just have single sign on across the whole group so we have a central Git repository and so basically we're talking so each site will have the way that the code is structured so that certain parts of the code will be applicable to certain sites but underline that as a single repository with stacks, is this a single repo or is it multiple repos? So we have this optional functionality which we call stacks which is where you might want to have multiple repositories because you've got sites that do very different things and then you will get one per stack so it's not per site, it's per stack but we can talk about that in lots of detail if you find me afterward What kind of clients are using Site Factory today? We've got a lot of clients so the one that we talk about a lot is Pfizer Violio Warner Music Group some other good ones that we can talk about So we go to CMS in Australia Yeah Finance Are they deploying blogs or even websites or only static content websites? I think it probably skews a little bit more towards marketing sites that are a little bit more static obviously they've got editors and they're CMS driven they're not literally static sites but I think in general it tends to where people have a lot of more simple sites There's no limitation there it's full install of Drupal every site is completely a full install of Drupal, you can do whatever you like but I think just in practice the mental overhead of managing a lot of complex sites usually means that they get broken out into their own environment I think yeah a great example actually of consumer package goods is a really good one because those companies will have like 20 brands say and those 20 brands might be deployed into 20 countries so it might be 400 sites per brand or it might be 400 sites total sorry how do you manage that how do you handle that when you want to keep consistency and not have to pay for a site 400 times over so we've got Nestle does that which is one of the biggest brewers in the world and it's a really good use case when you need to deploy into lots of regions and lots of languages so moving up again so assuming that you've got all your sites now deployed and running and you need to start moving content around between them so that stuff doesn't get siloed away so we talk about this generally as the idea of universal content and content becomes a service so Drupal itself is really good at structured content and metadata and within a single Drupal install you can do lots of really cool things and in fact you can share content out using APIs in lots of different ways but this is another case of us seeing people doing this in lots of different ways and thinking maybe we can standardise this and make it a bit easier for everyone so content hub it's cloud based content distribution and discovery service that means effectively it's a big database sitting in AWS with a whole lot of APIs against it automatic discovery and distribution of content we see this a lot we hear it a lot people have content all across their organisations sorry, skipped a hint and it's locked away so there's a whole lot of content that the team in Germany made which could be fantastic I don't even know it exists the UK team is creating a lot of stuff that everyone needs and the way they get it around is they stick it in an Excel file and email it it's just crazy again and again and again what that means is that instead of trying to actually reuse the content that's been created that expends an effort people just recreate it again and again and again it's just easier to do it that way than to actually use the stuff that's already there and it also means that content gets locked so that people won't even see it via the CMS where it might make a lot of sense to see it somewhere else on a different channel in a different place and we've created this cloud-based service and we've built a lot of connectors as standard that interact with the API and that can aggregate content from those providers and put it into a normalised database which then other clients can consume so magento, webpress, hybrus dobe, AEM, Drupal and lots of things besides it's a simple API it's easy to integrate with but we are continually building connectors as customers ask for them and making them available so in my cases we have customers who want to centralise content creation they want a single master site that pushes content out to all of their client sites or this is more complex but it happens a lot as well where every site is both a content producer and a content consumer and the content hub manages all of that stuff so that all of the other sites know about it so it unlocks the content silos that you can start moving content around it can either be hub and spoke or it can be peer to peer it doesn't need Drupal doesn't need to be the arbiter of who that sees what you could have systems talking via content hub that have nothing to do with Drupal of course we've got support for 8 and 7 and other stuff as well and they're ready to go excuse me so this is actually this is actually someone filling around with content hub in a Drupal 7 instance you can see this is quite simple content this is shown on a reverse chronological order but as soon as content gets put into the hub it's basically instantly available so this person is filtering through to see what's available basic filters around date, source stuff can be tagged and this is kind of using it in a manual fashion but it's got full rule support in Drupal so you can import content automatically and then put it into your workflow system so for example you might say if the site in the UK has new content automatically import it into my site but don't publish it send a notification to the content admin for checking so that they can review it before they actually publish it so that's content hub so the question was about how we deal with translations and that's do you want to cover that one? one method so we'd probably class it in a different category of tool so machine translation which is not something we provide but there's lots of tools that plug into Drupal that can do that there's free ones and expensive ones and everything in between I think in practice we've got lots of clients who run a multilingual suite of sites in practice they prefer to just get their people to do it because machine translation is great but it's not as good as a human either and it's complex content across languages is really complex and I think while there are some really good solutions out there people kind of throw out their hands and say I'll just let the guy in the corner do it but it's an interesting space so that from our perspective would really be Drupal's responsibility and it's really about your information architecture so today I think responsive web designers most sites start with that in mind and the idea that you can send for example a high-res image to a desktop and a low-res image to a mobile is really key there's a lot of JavaScript for example but that's handled kind of at the Drupal level so your information architecture might say give me a low-res image and a high-res image and you'll be doing that at a Drupal level but content hub will then push that image around the hub that's required there's a question about structure context images, different fields, that sort of stuff would be good for example for example content hub content hub so right now content hub is pretty flexible in terms of and so for the most part we do have people who are bringing content for others to invest in right now it's done we try to establish this content hub as an extension of the organization with place, editing in different sites edit there and then push out so content hub is just an API-driven service for the interface of its own well I think every single implementation we've done Drupal becomes the editing interface and the management interface but that's not strictly necessary but yeah we don't see content hub becoming kind of a web app where you log in and edit content that's not what it does, it's kind of plumbing to join sites together so it will be imported completely structured content so you'll just have that interface I showed before, you'll be able to say import this and typically I think if you're doing Drupal to Drupal communication it will be the same content type so news article is another news article but again that's not strictly necessary you can create some rules on your side that says if I get a news article from site X, Y and Z convert it in this way so the ideal is that a lot of that stuff just happens automatically so as soon as a site is published out or a content site published on a given site is pushed across other sites in practice I think most people want to make sure it's right before it goes out but it stores references to images right now so it will store a URL to an image and then on the client site will ingest the image is that right? yeah so the short answer is yes cool so the last product I guess I'll talk about is the left and this kind of sits right at the top so if you think of BLT and Lightning and Cloud as kind of representing the code and Site Factory as representing the site this kind of represents the visitor, the person and so the idea is broadly it fits into the personalisation category and the idea is that we can know about every single visitor that comes to the site and deliver them customised personalised experience depending on their device or the channel or the context in which they're visiting and you know Drupal's actually been quite good at what we call explicit personalisation for years and years which is when I've got a user account on a site and I say I like this and that and this other thing Drupal's really good at editing a page or adaptively changing a page to suit those preferences what it's maybe not quite as good at is doing that for anonymous users that it knows nothing about there's some challenges there because clearly we don't know anything about them when they turn up that's the biggest challenge but there's also some performance issues some management issues how do we handle that so we have created this idea of Lyft which is a client that runs on top of your Drupal site allows you to track a range of behaviour about the user so broadly that's situational behaviour so when I turn up I can tell that I'm on my iPhone I can tell by my IP that I live in London because I know the time I'm in London I know the time of day in London I know what the weather is as I begin to browse through the site we start looking at behavioural data so I start clicking on certain things I can say oh it looks like this guy is interested in mountain bikes and headphones I'm going to show him content about that well it looks like this guy or people on iPhones tend to click on that banner and not that banner maybe the next person who's on an iPhone I'll show the banner that they click on and all of that we can all report on it all sits in the cloud it runs as a service integrated with Drupal so the workflow might be a turn up we can tell that this woman's come in she's clicked some pages, she's searched for some stuff she might have downloaded some documents so we know her behaviour we know her situation she's on a mobile device, she's in New York she feels in a form which gives us an email address so now if she comes back and we can link her against that email address but also we can start to look into other databases so if I've got a CRM if I've got some other place where I'm storing data about that user because we can now link her against your email we can see all of her history so we can figure out whether she's someone who's bought from us before or not if she is we'll show something different that's the idea so we want to try and capture as much data as we can about the user's journey on every touchpoint every data source and once we have that we can start doing stuff with it so from analytics kind of at the simplest level starting to do types of testing types of targeting we can also use the data in the database in other systems so it doesn't necessarily need to be Drupal that's displaying the results of that personalisation it could be like an email campaign or anything else you can just pull into the data via API and do things with it so you might have probably been victim of you visited a site and you've clicked on a whole bunch of stuff and you get an email the next day saying oh here you want to buy a new computer that's the kind of thing that Lyft can enable in a much better way there's also that Unified Visitor Visitor profile is reportable it sits in a scheme list database you can look at people visiting you can figure out what sort of people do what you can create dynamic segments so that after a user does define things they can fit into a segment which you can then use for further reporting or personalisation and like everything we try to do you can do that via the web we can do it via an API and so the idea is that you can do behavioural targeting or you can do A, B and N testing and it can get really big and complex personalisation is not a simple thing but the idea if we can keep really good data eventually we can come up with some really good insights and the longer we do it the better we get at it and I think Lyft is really good at that the architecture is set up in such a way that you can really get a lot of information about who your visitors are and the CMS aware way as well so it knows about the metadata and your site and knows about your information architecture so it can use a lot of that stuff that maybe a standard analytics package might not do so if we go back to this again with all those buzzwords when it makes a little bit more sense you can see this is where the things fit in so over here it's like BLT Pipelines Cloud Site Factory Drupal and Lightning Content Hub and then pushing it out across all of those devices and hopefully that all makes sense against the cycle it's always a challenge but we feel like we're getting there and I won't go into partners just on the basis of time but basically we can help you with this so we want to be a subscriptions company we don't want to sell services necessarily but what we do want to do is make sure that if you're using Drupal and you're using it in the best way so if you need some help we can provide that in lots of ways whether that's someone coming in and sitting beside you or whether it's someone on the end of the phone or if you're interested in the certification going on during Drupal Con for free so if you feel like trying one of the certification classes it will be worth checking so it's about time does anyone have any further questions you go yeah thank you how does it come when I would like to interface with the Salesforce for example do I need a developer do I need your support is there existing connectors want some access into the Salesforce database do I have a UI where I can pick up the fields that I need can I also enrich the Salesforce database with the information I have from the I would say to the valid position do you want to come in? so there's a couple of different ways that you can get information for itself the same way if someone registers to me you say hey this user has this email you can also send other information you might know about this person that's one way to get the information Drupal might know the other thing you can do enriching the visitor profile a lot of work that's going on you probably have to write so the API is open like you can go on our site docs.co.com, station API and read the API like there's no secret source there we will as time goes on have connectors in the same way we do for Content Hub as they come up we'll develop them and put them out there we probably have customers somewhere doing some kind of Salesforce integration but not in the way that we can put out there as a product that's been tested in all use cases yeah so you have a good cost to start adding on these other services how would they work incrementally yeah so the answer is I'm sure you can predict it depends a lot of this stuff a lot of the stuff I started with some of the other stuff like pipelines for example we're still nothing out in the details some of it will be just available for all customers immediately there'll be some other features that may not be but we're not quite sure exactly what they are Lyft is just about to launch a new version very soon Lyft 3 I'm not privy to the pricing about that but you might be number of unique visitors and number of decisions I think the model so if we have a client although they're big they're kind of putting money on HTML5 embeds and don't understand optimization that metrics very well is there a way to get them on to something Lyft has set up for that but I think it's not a freemium model you can't just turn it on there is an entry price but yeah I mean with the new launch we will be tearing it in such a way that you should be able to start something that you can demonstrate a way of value immediately as it adds more and more similarly with content hub it's based on the number of sites but it's not it doesn't matter how much content it's just sites I think so again it's a tiered model where you buy I've got 5 sites I've got 50 sites I've got 500 sites and it's a different tier but yeah swing by the booth and find a sales guy I'm sure you'll start telling you things anything else? anything else? so so first of all we love Travis we have a lot of customers who use Travis it's built into the Aquinas so one thing we do at Aquinas is we support the full stack of what you do with this infrastructure with the Portrait Code but we can't support your Travis CI configuration outside of the scope where you use pipelines plus we have partners they help you build as far as customers they were in situations where they would do a build that involved Travis CI which is great I guess that Travis CI is good they would hand off the build to the customer the customer would say hey this is a great site the customer doesn't know how to use Travis CI the customer starts calling up the partner and saying hey I'm having a problem a month or two later and the partner does not like this they don't want to get calls two months later so so basically there's other things that we can do that allow us to be more tightly integrated because we control the platforms for example there can be special commands in the ammo file for doing things like if you're on Travis and you like Travis a lot of the people who are in isolation will be able to do that well thank you very much so we probably need it today we probably need it today sure of course


Bismillahir Rahmanir Raheem, our next topic is causes of inflationary monetary policy. Now the first question is that how can monetary policy itself be inflationary? How can monetary policy also create inflation itself when its prime concern is to control inflation? So yes, it is possible and when is it possible when the central bank should achieve such objectives or monetary policy should achieve such objectives which cannot be achieved? So it is necessary to focus on what monetary policy can do and what it cannot do. If you have an idea of your lectures where we have discussed the model of demand aggregate supply again and again, then you must have become very clear that we always used to see that in the long run economic activity returns to its potential level, unemployment rate returns to its natural rate but inflation can be permanently up or down depending on the shop. This means that in the long run the real side variables which have output, employment or unemployment they are independent of monetary policy. They are independent of inflation rate. This means that in the long run monetary policy can choose any level of inflation but real variables can not choose any level of monetary policy. This means that monetary policy has its powers but its limitations. Its power is that it can choose inflation rate. Its limitation is that it cannot determine the level of real variable i.e. employment, unemployment, output especially in the long run and in the short run. Now let's take an example that choosing inflation target in the long run. For example, our economy initially is at point 1 and point 1 means that inflation is at its target i.e. INFT-1. Now what does central bank do? It makes inflationary monetary policy which means it loses its policy. To lose its policy means that the interest rate, the autonomous part of the interest rate equation means that it decreases the exogenous interest rate. This means that monetary policy becomes expansionary. When it does this, the aggregate demand curve shifts to the right side. When aggregate demand curve shifts to the right side, the output gap becomes positive. When output gap becomes positive, the same self-correction mechanism channel will run here and the expected inflation rate will increase and the aggregate supply curve will shift to the left side. And the final equilibrium will be at point 3 which is called inflation target 3 in the vertical axis. This means that if central bank wants, then it can do inflation target from i.N.F.1 to i.N.F.3. This can happen. But the economic activity in it was at point 1 and point 3. Because central bank cannot choose it in the long run. Now the question is that when it is clear that can central bank do this or not, so now we see when inflationary monetary policy can be of central bank. First of all remember that when central bank's prime concern is inflation control, then when inflation will be created from its own policy, when central bank's focus will be removed from inflation and move towards any other variable, like the output of the muscle. For example, take any other variable like exchange rate or take any other variable like employment, take any other variable like unemployment. So if the focus will be removed from inflation and move towards any other variable, then while achieving that target, the target of inflation may be missed and because of its actions and policies of central bank, inflation will be created in the economy. We analyze this in different situations. In the first situation we take that there is low output due to cost-push inflation. And the policy maker means that the monetary authority or central bank wants that when the cost-push inflation has less output, then unemployment increases and unemployment decreases. So if instead of central bank inflation, it starts targeting employment, then what will happen? This diagram is a bit complex, but if you understand it, then it won't be that difficult. First of all, AD1 and AS1 is an equilibrium where the long-run equilibrium is also at 0.1. Now if the cost-push inflation has come, then it means that inflationary shock has come or negative supply shock has come because of which aggregate supply has become AS2. When it has become AS2, then its loss is that inflation rate has increased when the output level has gone down from the potential level and people have been implied. Now if the emphasis of central bank is on employment, instead of inflation, then what will it do? It will try to relax its policy. When it relaxes its policy, then aggregate demand will shift to AD2. This means that when it shifts to that side, then the economy will return to 0.2 and the long-run equilibrium will return to 0.2 which means that the inflation rate has increased but economic activity will return to its level. But if this spiral continues, then AS2, then AS3, then AD1, AD2, then ultimately what will happen? If you look at 0.4, then economic activity has returned to its potential level but inflation's target has missed which was INF1, inflation has gone to INF4. This means that if the cost is pushed to inflation and the central bank is trying to achieve the real variable target, then inflation comes into the economy. This is a possibility. What is the second possibility? Central bank's objective is to achieve the real variable objective but we are saying that the economy is already at its potential level. And unemployment is at its natural rate. This means that no shock has come. No shock has come but the intention of the central bank is that unemployment should be less than the natural rate or the output should be more than the potential level. If the central bank loses its policy to increase the real variable then the aggregate demand will shift to the right side which means that the equilibrium will shift from 0.1 to 0.2 prime. But since the output gap is positive then the self-correction mechanism which we have read many times will increase inflationary expectations and the aggregate supply will shift to the left side. Then the central bank will shift the aggregate demand so that the output is more and if the output of the central bank wants to maintain it permanently at the level of more than the potential level then it will have to make the policy expansionary again and again whose net result will be that inflation will increase in the long run. This means that due to the actions of the central bank sometimes inflation can be created. What is the net result? There is a pain of such policy but without gain. What does it mean? That inflation will increase in the long run but there is no gain because ultimately economic activity comes back to its potential level or natural rate. Thank you.


I'm scared of fairly, like I hate it. But when people keep talking about it, like it's a good thing, it starts to switch your mindset a little bit. And I think that that will be my biggest takeaway. 100% the same because I think- Just feeling my arms are poking. Like, it's just helpful for someone young like myself just to understand that I should keep going, stay resilient, keep going. Because again, on the other side of the edge, that's where money resides. So as long as I keep going, go through the fear and all sorts. I can definitely get to where I wanna be and use it.


Hello, hello, hello, folks! I'm Philip Magnus and today I will be talking about a book I'm very excited about Shards of Words by Adrian Tchaikovsky. I had the pleasure to read it thanks to Ned Gully and I am taking part in an ultimate blog tour very, very soon, but this isn't that post, this is my review. The post itself you will see on my blog the grimoire reliquary and it will be all about, I hope, tropes. Tropes in Shards of Words. But let's jump into the review itself. Shards of Words is Adrian Tchaikovsky's first bona fide attempt at the space opera the opening to his final architecture trilogy and one of the best science fiction books I've read this year Tchaikovsky's ambitions for this series are made clear very early on. Shards opens with a story of cosmic struggle against an enemy so vast even humanity's most advanced weaponry. There's no more than pimp rig them. The architects are I quote moon-sized entities that can reshape populated planets and ships as per the glossary into crystalline sculptures of staggering and repulsive beauty. These cosmic levitons are utterly unaware of the uncountable lives snuffed out in the process of the transformations they induce. The first world targeted by the staggering intelligences is none other than Earth. And Tchaikovsky's future version of humanity is often from its cradle which has turned it into little more than a confederation loosely held together by multiple factions who all have varying interests under the name Hugh which stands short for the Council of Human Interests. By the time the crux of this narrative picks up. 40 years have passed since intermediary Idris and two of his siblings at last managed to make contact with one of the architects and so have bought humanity a reprieve. The issue here is that no one quite knows how long this reprieve will last. This very same Idris working now as navigator atop a shabby vessel by the name of the Vulture God makes the deep space discovery a vessel that has gone through the same crystallization process as so many of humanity's central worlds did in that great war. The discovery sets off a series of events that affect, as you will imagine, forces far outside the Vulture's crew. While this is an over simplification of one main thread of the narrative, Tchaikovsky tells a far more intricate story. By the point the Vulture makes its discovery, the ship's crew has picked up a new recruit, point of view characters Solace, a mermaid and executor of the Partenny, the genetically engineered sisterhood of humanity, battle angels sworn to the defence of human space and the most militarily advanced strand of humankind. The nation of Partenon is composed of Partenon genetically grown women who are considered by their creator to be an ideal version of humanity. For that very reason, they are feared by much of their non-beo-engineered cousins, especially by the nativist faction and their extremist subgroup, the Betrayed. The nativist you might think of as far right and the Betrayed you, well, you might think of as far, far worse. During the Great War all of humanity was held together by the common threat of the architects. Forty years later, fractures between the two strands of humanity have widened to the point that tensions might give way to open war at the least provocation. The Partenon's one great disadvantage is that they lack intermediaries of their own, those capable of travelling outside the true ways and into deep space at a faster than light speed. Solace has a history with Idris from all the way back in the war when the int was her responsibility to look after. Pulled into active duty from cryosleep, she's been sent to make Idris an offer, one he may not be able to refuse. Here's the essence of Partenon as described by Solace himself. I know that in the colonies they say a lot of things about Idris, but I don't know how to describe it. I don't know how to describe it, but I don't know how to describe it, but I don't know how to describe it. Described by Solace himself. I know that in the colonies they say a lot of things about my people. I've seen the Hugh propaganda too, where war mongers, where man haters, where unnatural, born in a lab indoctrinated, programmed like machines. All that I've heard. Nobody remembers we died for the colonies above a hundred worlds during the war. We were the line. And the softer edges of her voice were ablating off, revealing only steel beneath. Idris belatedly remembered this wasn't just third generation ancestral pride, Solace had been there. She had fought in the war, faced the architects. We were the shields and swords of the colonies the Partenon went on. And then, when the war was over, you started asking why we had to keep on being different to you. Why couldn't we just come back and be your wives and daughters again? You really think we quit Hugh because we had some designs on your planet? Because we wanted to line all your menfolk up against a wall and make everyone else like us? We left because you hated us and would have used your laws to break us if we'd stayed. All we ever did was put our lives on the line for you. And you still hate us for it. After our quotes like this, I bet at least a few of you know if Charles Avert will work for you. But you see, I haven't even mentioned the FTL travel. In true space or profession, it is a common occurrence. Tchaikovsky uses the concept of unspace to have the races of his galaxy cut through vast swaths of cosmic space. Staying away during warges through unspace holds dangers all its own. For anyone who has braved it feels an uncanny presence seeking, searching to close the distance. There's something of Warhammer 40K's warp, there's something Lovecraftian too. Presented in such a way as to be novel rather than tired. The explanations that this is a shared experience triggered by the staggering loneliness at play here. And I say loneliness because whenever a ship full of people transitions in unspace, what every single person who is not asleep basically in pods, what every single one of these people experiences is this incredible feeling of being alone. When you're in unspace, no matter whether you were crowded with people before or not, you are all of a sudden alone. Everyone is sort of in a different instance. And as you might imagine, this experience which some in the book world would describe as hallucinogenic nature brings very false indeed as we will see in this quote. The fact that everyone who came out of unspace sane and hell reported the same delusion was not a comfort. Because Chris couldn't stop thinking. Surely there was only one logical explanation to everyone having the same experience that despite everything there really was something out there. Unspace had a single and inimitable denizen and she was trapped in here with it. Now I can almost hear the strings of a horror thwarted plane somewhere in the background as I read these lines. Humanity is however far from alone. Rather it is part of a bustling galactic community, which is often enough at odds. In addition to the strands of humanity and the hue and pattern and control, there's the hegemony. A much older civilization controlled by the inscrutable Eziel, possessing the knowledge to protect worlds from the architect's transformative touch. The Eziel seek to expand their control over humanity, but they're unwilling to do so through their strengthened arms, electing instead to persuade through the promise of safety and harmony. We never see a proper Eziel controlled world, but the hegemony's culture promises to be a starkly different one, compared with the bustling, staggering multitudes humanity has to offer. There's also the hypers, autonomous distributed artificial intelligences, created by humanity but now with distinct goals and interests of their own. The unkillable killing machines that are the Tosiat, the crowd like Hanylambra or Honey, Aliens, and several others I won't get further into. I reserve a special place for the originators however. An ancient space-faring race responsible for the true ways, as well as fascinating artifacts and ruins whose every mention and exploration fed me some serious nostalgia from my adventuring days aboard Mass Effect's Normandy. Plenty of that if you are a space opera fan. Shards of Earth recalls the very best of the genre, makes familiar tropes fresh and new, and folds in nicely next to other works by the author. I've seen Tchaikovsky deal with some of the teams touched in Shards of Earth before. The vast intelligences that find it difficult even to acknowledge human existence reared their attractive heads, I suppose, in the doors of Eden. Further, both the dangers of capitalism pushed to 11, as well as the possibility of distributed intelligence networks growing far more complex than intended requiring personhood made for the thesis statements of Dogs of War. The book's characters are ridiculously easy to root for. In addition to Idris and Solace, we've got Chris Salmere, a lawyer as deadly with a knife as she is with her words, Oly Timo, a mechanic and specialist whose ingenious use of robotics allows her to overcome physical disabilities and the Vulture God's captain, Rollo Rostand, whose dialect has a number of peculiarities which define space's speech in ways that read across as a natural drift away from our own use of language. It's not quite the belter lord speak from the expanse, but it has a ring to it, a rhythm which I found very pleasing. Perhaps not everyone will, you know, will react in different ways when it comes to our reactions to made-up languages or to shifts in the language we use in SFF literature, but for me it was an excellent, excellent addition. There are a few others. An alien, a hyphen, and the crew dynamics between them, are exactly what you'd hope they would be. They feel like a family, even when they're at each other's throats. Whether the focus is on Oly and Solace's very different understandings of what the part any way of life entails, the bond between Solace and Idris, neither of whom looked to have aged a single day since the time of the Architect War 40 years ago, or Chris's clever tongue lashing which might be aimed at just about everyone, inside and outside, the confines of the Vulture God, these characters work together perfectly. If you grew up with Star Wars or Star Trek, they'll feel like home, reminiscent of the Cruise of the Millennium Falcon and the Enterprise. As well as Firefly, Firefly would be another good example, it might actually be the closest one. The dangers of this galaxy go far beyond the Civilization Ending Tread of the Architects, from a rogue Essiel to a nobleman from one of humanity's most prosperous worlds to a secretive operator of Hughes Intelligence Service, Mordent House. The threats to the Vulture God's crew come in many different shapes and sizes. The dangers of this galaxy go far beyond the Civilization Ending Tread of the Architects, from a rogue Essiel to a nobleman from one of humanity's most prosperous worlds to a secretive operator of Hughes Intelligence Service, Mordent House. The threats to the Vulture God's crew are numerous and multifaceted. Action scenes are written with a precision I envy, often shocked with the suddenness and brutality and engender in the reader a sense of danger for everyone involved. I recall a point early on when I realized just how high the stakes were. And the words that made me do so also made me do a double take. They're still burnt in my mind, I can immediately recall them, but I'm not going to because they are very, very spot on heavy. The environs, different planets, the crew is trust between the majestic ships and the crappy space stations are all memorable. Here is an excellent description that showcases some of my favorite features of Tchaikovsky's writing. Jericho was the last habitable world to be found by explorers from Earth before there was no longer an Earth to be from. A survey team exploring a dead-end true way burst into a version system. They found a planet a little closer than Earth to a slightly cooler than Earth's.  An Eden survey this crowd. Then the planet's biochemistry ate two of the landing party and they quickly revised their estimate to a monstrous deathworld. But there were still scientific grants for that. In a permanent research presence was established only months before an architect appeared over the skies of Earth. That research team was intended to be the sole presence on Jericho, an opportunity to conduct pure research into a thriving alien ecology untouched by humanity saved the nutless surveyors. Then Earth fell, the Polyospora began and Jericho received its shipments of refugees, same as everywhere else. Establishing a colony on planet was not the nature read in Toots and Claw experience everyone had expected. Desperate humans in need of a home could Toots and Claw ride back, and twice as hard. The clarity of description, the rye wit. I can't describe to you how many times I've cackled hysterically as some passage or another in Charles Avert. Allow me to point out also that I love books that park glossary at the end. This one has a timeline slapped at the very back of the glossary as well which makes for some encyclopaedical reading, preferably after you've finished the novel itself. I loved getting most of this information through dialogue, description and voice. Seeing it then presented chronologically makes for an excellent reference tool for later. Edwin Tchaikovsky shows a craftsman's care and a visionary's imagination in constructing this universe. He does so while rounding up the first part of this trilogy in such a way as to make it a gratifying experience that doesn't frustrate you to no end for not having the second book immediately at hand. You should get this one if you love the genre and if you're a newcomer curious about space opera or sci-fi overall this is a phenomenal title to start your interstellar journey wit. Now be honest with me, do you want me to tell you more about Charles Avert? I'd be happy to take a look at one of my favourite fight scenes. I could do a character profile or two, I could present even a spoiler discussion and if you're a fellow YouTuber or rather a booktuber who would like to take part in that let me know. What do you feel like? Tell me in the comments and don't forget to like this video, share it with your friends and press the subscribe button, ring the bell for notifications and I will see you again next time. Philip Magnus out, bye!


We have with us Shnian Shingal, AVP Uncle Capital, Harish Talreja, Vice President Investment Operations Lightbox, and Avilash Sethi, Principal Omnibode Partners India. Thank you for joining us and we are very pleased that you are here to rate these five startups that we are going to allow to make their pitches. And I hope you have your marking sheet ready and which we will share by us. So I request you to put your ratings there and we will collate the numbers and announce the winners at the end of the final session which will be after this session. So let me first invite Medi-Kali and Simran if we can give Medi-Kali rights to share the screen. I am Dr. Divaka, I am the founder of Medi-Kali. Basically we are going to provide a digital platform to the local healthcare service providers. So how we are going to do? Before that, what is the problem we have been facing? It is the pandemic I think everyone is aware of what the problem we are faced. Both the healthcare service providers and the patients, the consumers have been put in a very tough situation in getting their needs and for the service providers to do what they have to do. And in India, 85% of service providers are completely in offline mode. And the coming up of online, it has been covered up around 2-3% or maximum of 5%. But to a regional level where the urban and rural population, the digitalization of healthcare system is the utmost need. Where you can connect the huge gap between the patient and the healthcare service providers. So what we are going to do is the retail stores, we are going to give a platform for the retail stores, for a retail pharmacy, pharmacy retail stores, clinics, dental clinics, sociotherapy centers, diagnostic laboratories, scan centers, which are operating at a community level in providing an excellent healthcare service to this country. So by giving this platform, we are going to convert them both online and offline mode, which will enhance the consumer behavior, which will provide a great service to the patients. Though there are more online consultations, online pharmacies are available. You cannot contact, do a consultation with your family physician. You cannot purchase medicine from your retail stores, which has been present almost 20, 30 years or generations after generations, the healthcare services. So these, the brick and model service providers play a major role in providing a complete healthcare solutions to this country. So they have to be digitalized in solving a huge problem, a huge gap between us, for the patients, for the benefit of the patient. So this is the thing, we are going to provide an complete online solution for the locally operated healthcare service providers, which is not existing at present. I think I'm done. All right, thank you. We still have one and a half minutes. So GD members, do you have any questions? Please go ahead. Dr. Divakar, this is at the idea stage or you already started working on this? Yeah, actually, four years back we started this company medically as a B2B platform and B2C platform. And the B2B we were operating, now we are operating with 54 customers and we are generating a revenue of 40 lakhs plus per annum. But why I was unable to scale up this, like initial, I had a big resistance from the retail industries where the retail pharmacy had a three times already a strike. And even our judicial system, Delhi High Court has banned the six months of operation of online pharmacy. So, and my busy practice. So, due to this kind of problems was I was unable to upscale my company. But after this pandemic, I found this is the right time that we need to bring in the offline operators. Yeah, offline service providers completely to online mode. So to enhance their service to the patients. I think Vishal, you have a question. Yes, thank you, Saurabh. So Dr. Divakar, I think it's a good idea. But there are almost 200 players which exist today and some of them are largely funded. How do you plan to compete on this? And this model has been in operations for about seven to eight years.  So I really worry that how are you going to compete at this stage? Yeah, the existing ones, they are operating on one single brand. For example, if you take any online service providers, they are going to operate on their name and their brand name. So for example, I have been doing service for almost 12 years in my place. So my brand has not been, that is a very big concern for the... Dr. Divakar, you will have to finish now. It's the time that will happen. You mean you want to go for white labeling, right? It could be like a market, yeah. White labeling, right? Where in the doctor has a brand to promote himself, right? Yes, yes, yes. Their complete inventories will be shared with the consumers. That's fine. Saurabh, back to you. Thank you. Thank you. Thank you so much. We have run out of time. Thank you Dr. Divakar for joining us here. Gentlemen, I'll give you maybe 5-10 seconds to fill in the sheet and then we start the next one. So next up, we have Green Honcho, start max. Simran, if we can give them the host, right? Hi Saurabh. Hi Pratash, good to see you again. So, you know, we'll have five minutes, which will include your pitch and, you know, which will also include if jury members still have any questions. So ideally, you can finish it within four minutes. That will leave another minute for others to ask questions. So, I will start now. Sure. So, let me show my screen. Saurabh, I hope my screen is visible, no? Yes, it is. Please go ahead. So we have created one great presentation here. I will just walk you through it, okay? So, we are, so Cartmax is basically an e-commerce platform. And just to give the context, instead of explaining Cartmax, let me give you a few examples, the competitors, so that we can frame it easily. So, we have heard about like Shopify, Shopify Plus, SAP Hi-Price, IBM WebSphere, Magento. So, these are all the e-commerce platforms and Cartmax is also one. We think that we have done a better job. We have built a better platform. That is suit to scale, that scales much better. And, you know, businesses love it. So, this is our platform, Cartmax.  We provide you that, you know, e-commerce platform. And, yes, a little statistics about the market. So, India is the second largest e-commerce market at just in Asia. It is only behind China. The active internet users is really, very high, like 624 million. And, from that, even the penetration within that active internet users is also very high. And, this market is still growing. And, it will keep growing given the current shift in the consumer behavior due to this pandemic. Now, while every business wants to go online, we feel that they are actually limited by the current solutions that are out there, because they need to, you know, face a number of dilemmas, a number of questions they actually face, right?  The first question comes into their mind is who will develop it, right?  The first thing that comes into mind is, you know, who is going to develop it? Okay, and there is just too much dependency on developer. So, one, it requires capital investment to do this complete setup and to hire developers because, you know, take resources cost is really high compared to the other departments. And, second thing that comes into mind is like, who will manage this e-commerce business and because you need to trust someone's data, right? So, we have solved all these problems with us. Basically, you do not need any capital investment with CartMax. You can just get started. We have made it very easy, okay? And our platform is really built on very cutting-edge technology. So, the architecture is headless architecture. It is hosted in a serverless fashion and it leverages artificial intelligence and machine learning. Okay? So, the platform is built for higher conversion. It can scale to any marketing campaign levels and it brings you unmasked cost efficiency. We are already in business for last two to three years since 2018 and I think 50 plus brands are on it already at this moment on this platform and these are some of the biggest brands and we couldn't list, you know, some of the brand names because of the confidentiality clause in our contract. We have one minute left. We have one minute left. So, the traction is already there. Now, talking about the key benefits, we have brought you a virtual e-commerce manager. Okay? So, it cuts a lot of dependency on... So, this e-commerce manager is available with you 24 by 7. Okay? And it cuts your dependency on a person per se, right? Then we say that you do not need a developer, designer, analyst, et cetera to build your website. Any non-tech person can build their e-commerce website. Okay? We give you cost predictability. Okay? And yes, we have talked about the technology already. Okay? Talking about our business metrics. Our clients actually stick with us. The nature of our domain is such that, you know, this sticky period is usually at least of like two years. Right? If we have a short time, so... Okay. No problem. So, this is the last... This was the last slide. Yeah, thanks. All right. So, do you remember if you have a quick question because we've already short time so one question we can allow in case you have any. Anyone? Yeah. Can I go in? Yes, please. Yeah. So, what kind of revenue remnant are you on, you know, in terms of how do you... What is your revenue modeling? How much revenue do you make on a monthly basis? Okay. So, see, we had started with the one-time cost, okay, and then the maintenance fee. So, the average billing rate per year for a customer was towards to like 60 lakhs or 70 lakhs, right? But now we are pivoting into a revenue share model, okay? So, which we found that made more sense to our clients as well because it lowered the risk on their part. So, we are pivoting into the revenue share model. Otherwise, till now it was primarily like 60 lakhs to 70 lakhs per client per year.  It would be approximately 5 to 6 years. Thank you, Pratap. Thank you so much. We have run out... We have overshadowed the time. So, we will have to stop here. Thank you so much. So, our next start-up is Udhyam Sutra, and Imanchu is here. So, Simran, if we can have Imanchu, we can give both, right? So, Imanchu, please. Hi. Hi, Imanchu. Hi. So, the format is that we have five minutes within which you have to finish your pitch and allow some time if you need for the Udhyam members to answer your questions. All right? Perfect. So, we'll start now. Thank you. Perfect. So, this journey started of building Udhyam Sutra. The background was started in 2017 when I started on an opportunity to start working with the Government of India and the Ministry of MSME as a policy advisor. That's where we realized due to this entire fragmented ecosystem, what are the challenges of the entrepreneurs and MSMEs? So, we defined the problem statement saying how is the non-connectivity and non-accessibility within and between networks of entrepreneurial ecosystem. Obviously, that led to, if I look at the challenges of entrepreneurs, right? Typically, that leads to one is obviously the personal time wasted in terms of accessing, connecting and researching resources, right? And then obviously, what we see typically is on the business side is the survival and the growth. The growth and scaling is very, very unique to India. If you look at any of the larger economies, or let's say some of the advancing economies also, in India, we find more than 99% of our companies don't scale up to become, move on to change the bucket to large. They remain micro and small and medium enterprises. So, that basically we brought saying how do we build when we were mapping the platforms across, we realized obviously there is one, on the one side, there is LinkedIn which is like a platform for professionals. On the other side, there's Facebook, which is like a platform for peers and acquaintances. We realized there was nothing like a platform which could match the capabilities of let's say LinkedIn or Facebook, but was a pure play business platform. So, hence we started developing Udhyam Sutra, which is like a, we want to position this like a your business platform, where we basically help entrepreneurial startups and MSMEs with the right kind of resources, because what resources, what you require to run a business versus you require in your personal space versus in your professional space are very different. So, hence Udhyam Sutra, I'll come to the opportunity size. If we look at India, they are roughly around 63 million MSMEs as of 2020. This figure as per government of India, which is Niti Aayu, is going to grow to 105 million globally at UN and World Bank says currently there are 225 million MSMEs, this is going to grow to 950 million by 2024. A business model revolves around two spaces. One is that we believe that digital businesses are the way forward and aggregation model is what will drive profitability. Our primary revenue source, what we see is the digital advertisement space. The way, let's say Facebook and LinkedIn has the digital ad capability is what our platform we've built till now, it will have a similar capability. In India, obviously this, if you look at the figures in just four years in India, the digital ad industry is going to multiply four times. And similarly, the globally, that's our primary source of revenue that we foresee, obviously the premiums and the partnership revenues. This is what typically we are looking to put together, what we believe that obviously the entire fight when the struggle is for resources. And typically that's what we want to bring together. So quickly taking through our framework, how this organization basically what we intend to do. So our offerings are typically around what we start with is the knowledge, basically how do we offer knowledge and technology, access to knowledge and technology to our entrepreneurs and MSMEs along with the community. So our entire offering is based on the, that community content and commerce is what we basically are offering. And currently from a status standpoint, we have our product readiness phase one. We have, we're currently testing platform with our hundred odd users and obviously our requirement that we're looking is for the seed fund. I'll quickly take you. Yeah, so yeah, so that's the platform. Typically, if you'll quickly take a glance. So after you've signed in and created your profile on the left and right, what you see is a typical advertisement platform on the web interface. And while you're on your mobile, the interfaces would be similar to what you get on your LinkedIn and Facebook where you get advertisements on feeds and so on and so forth, where we start with the knowledge and the technology part and the technology part, what we're offering is how do we basically make the, whatever the patents exist, how do we make those licenses available to you across and the technology domain and how do we help you implement those in your businesses. So that's in a nutshell as to what we as a company offer are looking to offer in the market. Alright, we have barely 10 seconds. So do you remember if there is any question, one question you can allow? What's the revenue model here that you mentioned that you have? So if you look at the digital advertisement would be our biggest revenue that model that we are playing on. And hence if you look at our platform from a capability standpoint, so let's say when you go to a Facebook or a LinkedIn, right, so you see digital ads. Similarly is what we have built that we basically have, once we start driving community and number of people come on board, we basically start putting digital ads on the left and right side of the brand B2B, B2C both. And similarly on the other spaces like your feeds and others. Alright. The digital ad is the biggest revenue source that we see and obviously apart from that, as I said that we will be in the space of farmers also. So as through partnerships is where we say that we partnership revenues is the other source of revenue that we foresee. Thank you very much. I'll have to cut it off here because we want to be accredited. Thank you for your participation. Sure. Thank you. So. So I graduated from BTEC triple ATL hour in 2012. Went about joining Flipkart as an engineer, work on the digital side of Flipkart. And then joined and started a company called parcel in 2014. It had raised some $500 from delivery. It was a strategic investment from delivery. These grew up from zero orders to 20,000 orders in a day because of their help. It was one of the fastest growing company back then. And then we were featured at a number of places and including television for the technology innovations that we brought in onto the ground. And yeah. Yeah. I did my BTEC from triple IT. Then I went to an Indian technological university as a research assistant. I came back, joined Mintra and Cisco. And post that I started my company called helping go. This was a, this was an AI based chat and communication platform for college students. This was a NASCOM incubated startup and I was selected as top 50 women entrepreneurs by I am Bangalore. I got an exit from cloud data who were building the same kind of a platform for Thailand government where government was using this kind of a platform to interact with their ministers. So then that's when Nikhil joined me and we together started Plabotech. We worked on this project for Thailand government and we also took a lot of more projects, you know, high scale projects from Questcore, from Mara Group and from RK Group. Yeah. So, so we're building India's largest platform for 100 million women to learn and connect together and we're doing so by providing a complete ecosystem of live interactive classes, a very, very active community of like minded women coming together for the first time and a deep learning support. So that's to turn these women into either a home entrepreneur or to make them fulfill their passion. So some 93% of the Indian women don't have paid jobs. They do have the passion to learn but never got an opportunity with COVID bringing in a new shift where these women are seeing their, their husbands, their fathers, their, their sisters, consuming and working from home using different modes like Zoom and other mechanisms and these women are also using a lot of social media to get inspired from other relatives. These women are starting to resort into such learning mechanisms and fortunately, EdTech has never been focused on these women ever. It has all been about K-12 and getting them to college or getting them a job. And so that's what the problem is that there is no dedicated and interactive platform for these women to learn at affordable prices. So the solution is that we are providing live interactive short five to 11 days courses in a bath size of 400 to 700 women. And we're doing this in horizontal EdTech, horizontal categories and baking, cooking, makeup, stitching, et cetera. And we do this by controlling the entire supply of the instructors that are teaching this by having the finest of instructors. And we also provide the complete study material and the recordings and certificates. We'll quickly move to the traction summary.  We've done some 48,000 courses with them. A 94 lakhs of revenues, something that we've blocked. An interesting number is that it's an average one customer has taken 3.3 courses with Aleppo. And the bottom line is that 46% of contribution margin. So far they've paid us 642 rupees after taking 3.3 courses and we've conducted almost 500 live hours. In just this, we've just launched our Android app on July 1st. We have seen some 5,200 daily active users with an acquisition cost of 126 rupees for the paid user in which they are spending some 55 minutes on Zoom and for live classes 28 minutes on our app consuming recordings and other things. And our M1 intention is 51% in which a customer coming on M0 is taking another course in the next one. We have seen phenomenal reviews our place to rating are crazy. It's 4.97 by 5 with 2,500 reviews. We have seen 83% of NBS score. We'll just move on. This is how we see the graduation happening. We'll be in the next one year. We are seeing ourselves spending into multiple categories and building the best of community based on two parameters. First is their origin. The second is their interest. It's the first time that they're coming together. And also we have just one moment. Yeah. And we have vernacular courses and we'll be funneling this down as and when we see the aspirations and the deeper into getting them to set up their own home business graduating them for a social commerce in which we start selling the entire kits that we teach today. And then we graduating them for the subscription model in the sense that we will probably skip this. Now we have any questions. We can probably take it up. Thank you, Nikhil. Thank you, Aishin. Do you remember any questions? Please go ahead. Aishin and Nikhil, what scale are you at in terms of the business? Yeah. So if you're currently doing some 26, in July we closed off a 26 lakhs of revenue and we had an EBITDA of two and a half lakhs of fees and we did close to 13,500 orders in a month. How many downloads have you gotten? We have got 56,000 in just 45 days. And how are you reaching out to these users? All of these are, all of the customers are reached out via the fees. It's more of a discovery led landing that happens on the platform, not a search led. So 75% of the customers are coming from the Facebook and Instagram ad. Their brain gets activated when they see an ad which points out to the passion that they can learn and that's how they land off. Since the branding is very, very nice, we get some 15% of people who are coming in via the direct marketing basically in the sense of word of mouth. So people are, I mean they are looking at other people learning and then that's how they join the platform and 10% are coming organically. Thank you, Nikhil. We have run out of time so we'll have to stop it here. Thank you so much Nikhil and Aishin for joining us here today and thank you so much. Thank you guys. Do you remember 5 seconds to rate Nikhil and Aishin's project and then we have the final participant of the day. So the final participant of the day is Mind Syndicate and Subramani Naidu is here to present. So Subramani if you can make him, you can give him the most right. Welcome Subramani. So we'll have 5 minutes to include your pitch and if you allow some time for you to remember to ask questions. All right. Basically mind cricket is a number based game on cricket rules. So it's actually you have to it's based on cricket rules. I just share my screen. This is how it works. This is the Play Store version which I have done only for investors. I haven't put it in the market. So it's a like it's an improved version of online version of book cricket and I have the copyright for this game and also like yes. Go ahead, we can hear you. This game can be used in three models. One is the free ad based model and the other is skilled gaming wherein one user contributes to a 10 rupees and the winner gets 18 and the app platform gets 2. And the third model is a game show on Facebook or somewhere like KBC etc where it's a contest. It's similar to book cricket or mind cricket book cricket. So the best part about it is like it can be played by children women as well as men. It's unisex and universal. It's very easy to understand like even illiterates means people don't know about this can play this game. So there is a huge market for skilled gaming and as well as for example here the ad is playing this is the free version and like so basically I need money to promote this game globally because I have the copyright and there is no other similar game in the market. To improve the cyber security and include AI for this game currently I have only a basic free version I want to develop into a full form version like Dream 11. I have done a basic survey for example with the hardcore Rummy players on online Rummy players and it's like very interesting they said they can definitely play for money on this game because it's just not like for example the probability of Rummy is very high but here it's only 36 the probability so it's more like you can guess the chance and there is a pattern followed and some like cricket rules if you select the same number you if you guess the correct number you are out or else you score the number of runs. For example here 27 runs is needed in 6 points that means if one player selected 5 and the other player gets 4 so he scores 5 runs and the second time the first player chose 5 and the second player also chose 5 so he is out so I think it has a huge market and I want to launch it like in a big way globally. All right So Ruvani your picture is over right? Yeah. Can you remember any questions? Okay. We have 30 45 seconds Ruvani you would want to add anything else apart from what you have already mentioned? The scope is good for this game because I have checked it with my neighbors have played it to kids my friends who are like who plays online Rummy he has also played it he lost it so he played continuously 6 times because it hurts the ego when someone else plays online and it's more like cricket only you can hit a 6 you can get out also and being a cricket friend the nation India I think India has a scope and second thing is like the international version we have it's called as mind genie because a lot of global public don't know about cricket so we named it mind genie and being a unisex game from kids to old anyone can play so this scope is plenty and it's very good game Thank you so much for joining us today good luck with your idea Judy members we will allow you 5 seconds to wait for the money before we close this session Thank you everyone for joining us and especially to our Judy members it was a pleasure to have you and I'm sure that you have marked the sheet and we will announce the winner at the end of the next session so thank you so much again and before we end this session if there is any special comments anyone, any member would want to make about the kind of people that we got here today alright thank you so much and we will announce the winner a bit after we have our final session Thank you so much


People spend way too much time focusing on and evaluating the conclusions of their worldview. But conclusions by themselves are ultimately irrelevant. What people should be focusing on is the premises in their worldview. All conclusions are at the ultimate end of a chain of reasoning. You might have conclusion D, but you only arrived at conclusion D because of conclusion C. And you only arrived at conclusion C because of conclusion B and because of conclusion A. So evaluating conclusion D by itself, with not even evaluating the premises which lead to conclusion D, is kind of a waste of time. It's like you're trying to run a marathon, right? And you're obsessed. You're focused on the last two feet of the marathon. It's like, well, yeah, okay, the last two feet do matter. But what really matters is the miles and miles that came before the last two feet. And if you haven't established how to run the 26 miles, it doesn't really matter how much you focus on the last two feet. What you see over and over in public discourse is that people have these flame wars with one another because they disagree on ultimate conclusions. They don't talk about the premises.  Let me give you a fantastic example, something like the eternal life. What happens to us once we die? We have a huge amount of people that think the very idea of eternal life by itself is patently absurd.  You have another group of people, religious folk, who think that not accepting the idea of eternal life is completely ridiculous.  And you see these people go back and forth and back and forth. They say, obviously, eternal life is dumb. Obviously, eternal life is great. It's just a waste of time. What they need to focus on is the premises. How is it that you could get to the conclusion that once you die, you keep on existing? But that conclusion by itself isn't reasonable or unreasonable. It's not a logical contradiction. You can't just evaluate it in a vacuum. You have to see the premises which would lead to such a conclusion. So premise, for example, what do we mean by eternal life? Like what part of us would be eternal? Embedded in that premise is an idea about what are human beings in the first place? If it's the case that the premise is that human beings are entirely 100% physical, that our self is actually our brain, then it makes complete sense to think when our physical body gets destroyed, there is nothing left over, right? The conclusion that you have eternal life without a physical body, and yet the being is the physical body, is absurd. However, if it's the case that human beings are not entirely explained by the assortment of physical bits, if there is some kind of non-physical consciousness, some point of awareness that is not spatially located in my brain, then it doesn't seem patently absurd to think that once the physical body dies, that part keeps continuing. Of course, the physical body dies, we all agree with that, the physical body could go away, but if what the self is is something non-physical, then what seems silly about eternal life? So why in the world would everybody be wasting time evaluating whether or not it seems reasonable that we have eternal life, when they're not even talking about what the self is? And what you find is when you start examining these essential premises, what appeared as radically crazy conclusions don't actually seem so radically crazy anymore. For example, this is a good example in religion and spirituality. People are really big on evangelizing. They go out and tell the world about the good news. And people who don't share these foundational beliefs look at these evangelicals and say, what the heck are they doing with these guys smoking? This is crazy. No, but think about it. If the premise is true that every human being is an individual soul that may or may not burn an L for eternity, of course you're going to go out and evangelize. And yes, you're a sociopath with massively high stakes. And this is one reason why I am so obsessed with philosophy, because philosophy is the examination of the premises. If you don't want to end up in a radically wrong conclusion, forget your conclusions. Who cares about them? The periphery. What you need to focus on is the methodology. If you found these foundational premises, if you get those right, then you can have much more confidence in the accuracy of your conclusions.