So, thanks for coming here to managing your online reputation. I really, I was excited of the placement because what Eric was talking about, if you were in his session before, he was talking about social media. And I talk about social media, I help people with social media.   So first I want to talk about me just for a minute. I've been a web designer since 98. I kind of, I worked a full-time job and I kind of built this up on the side, quit my job about 15 years ago and I just been building websites. It's really fun. I love not working for the man and being able to make a living doing this. So I've got about 400 clients that luckily everybody doesn't want to talk to me at once. So there's been people that I haven't talked to in probably five years and, but there's still my clients. So it's nice. But again, I manage social media for clients, usually Facebook pages. I try to help people. I do small free workshops on getting people into using Facebook. And I'm involved in WordPress community for about five years now. I love it. I love WordPress. I used to build all my sites in HTML until about five years ago. I went kicking and screaming to WordPress and it's so wonderful because everybody can update their own site now and I don't have to deal with that a little bit. So that's about me. From Peoria, I try to get involved in the WordPress community and I try to do some free WordPress workshops to, you know, just around Peoria. Just to kind of get people involved. I want them to know how easy it is. So anyway, let's get on here to this reputation. Owning a small business is wonderful and we have a little storefront. So I like when people can just pop in. We get a lot of foot traffic because we're next to a busy restaurant. So people just stop in and they want to know about either computer repair or, you know, web design, but we really like having that storefront. And I always think about how people look at small businesses. When they're talking about their online reputation, you know, they want to see what kind of location they have. I feel like these are some of the things that people look at. Are they good at their job? How long have they been in business? Are they going to pack up and leave, you know, after I start doing business with them? So that's the business part. But then when people come in our store, they're also looking at, are they friendly? Are they going to even talk to me? You know, I know some businesses where you have to have an appointment before you can talk to someone, even just to go in and ask them a question. So you know, I feel like that's a good fit when people are looking for businesses or people to do business with. They're either looking, they're kind of looking at those type of things. Are they friendly? Sometimes people aren't a good fit. And, you know, I try to be that way. I try to be a good fit for everyone. But I've met with clients before where I just knew it wasn't going to work out. And, you know, they kind of knew it, too. So it's good to be honest up front. And anyway, there's my soap box. When you're talking on social media, when you're conveying yourself, you know, this kind of goes, okay, you've got the storefront, but now you're expanding out and you're online. And I'm not talking about just your business pages and just your business Facebook page. I'm talking about your personal page, too.  They do their little background check and go out and Google your name. Maybe they go out on Facebook and Google you or Facebook and search for you. They want to see who they're doing business with. So let me give you an example. Okay, I've got a little rental house. I've had this house for a long time. It's just a really tiny one bedroom house. I needed to rent it. And this girl called me. She's really nice. Moving down from Wisconsin, I'm in Peoria, Illinois. And she sounded really great on the phone. I got off the phone. I told my husband, hey, I think we got her runner. Here she is. He said, did you look her up on Facebook? I don't know. So I did. And then I found this girl who it wasn't just the cannabis cans that bothered me. It was her post. Too many acres the night before. I'm calling her to work today. This is the stuff that she posted on her personal page. And you can see, I'm not friends with her, but I could see everything that she was posting. Saw a lot of pictures. One was her lane passed out in a bathtub. And nobody's going to hire her. She's not going to be able to get a job if you have a Facebook page like that. So I passed on her. I told her that the place was already rented. I was trying to be nice. And I really wanted to be the mom and say, look, you need to clean that up. You're not going to get a job with stuff like this. And not just that, but tech people too. We're all tweeting. And we're all talking fast. And we're trying to get our message out. This guy, he worked at Oracle, which is a big tech company. And he's bragging about not working. But the point I want to make on this is this is from 2007. So this stuff kind of stays out there. You want to make a point. I mean, I'm not trying to tell you what to do. I'm just making suggestions that people do go out and look for you online. So it's easy to get it cleaned up. But sometimes once you say stuff, it stays out there. You guys are all witnesses to mistakes, to problems. If you've been on social media at all, you've seen a lot of that, I'm sure. Or you've seen stories about it. So I'm trying to tell people, look, it's easy to get a good online presence without getting sucked into the drama. So what I like to do, if I go out and search for your name, these are just some of the things that I feel like people should have. One is you should have a website. But also you should have own your own domain name. So I own tamifinch.com. My daughter owns Ashley Mungie. She just got married last year. So I bought her a new domain name with her name. And I feel like everybody should own their own domain name, your name. Because now you own it.  Somebody's searching for you. You can put whatever you want on it. But you don't have to worry about being confused with other people. So for example, I was looking up my vet. I put in, I was just looking for his phone number. I don't know where my phone book is. So I Googled it. Jason Brown Animals. And it was about this guy that abused animals and he was going to prison for it. And so I know that wasn't my vet. But you know, that's how people are looking. And I know it wasn't him, but I really wish he would have had a little bit more of a presence, an online presence. Cause when I would have searched Jason Brown Animals, maybe his website would have come up. So when you're out, these are some of the things that I feel like people need, social media accounts. Have your name or your business name attached to those? Have you written any positive reviews? I'm gonna talk about reviews a little bit later, but people are so quick to go in and complain. But what about some positive things? That helps some small businesses. Don't you get good coffee at the coffee shop? Have you had some good pie somewhere? Tell some people about that. You've had good service somewhere. Let people know about that. And somebody's searching finally, maybe your business name. If I'm doing a search for your name, I would like all of that stuff to come up. There's some resources you can use. Google alerts is free. You can put in some keywords here and then you'll get fed every day an email when all of those keywords are posted. So I like to search for my name, my company name. But I also, my friend is a speaker and she likes to put search for call for presenters. So then she gets fed all of these places that are looking for presenters. Google Plus is a nice program to get connected to. Google likes Google. So when people are searching, hopefully that's coming up. And when I was in Seattle, somebody talked about mention.com, which is real time, they're searching everywhere. Not just the internet. I mean, all of the social media accounts, all of the networks, they're searching for certain names. It's 30 bucks a month, but you know, I like free. So that's why I use Google alerts. What's the name of it? It's called mention.com. Yeah, 30 bucks a month. If you're a professional and you're really worried about your online presence, I think it's a good investment. And if you work for a company, it might be a good investment, but Google alerts kind of does the same thing. It's just the point is I want people to just kind of keep track of what's being said about you. So we talked about Chris Lemma. I love Chris Lemma. I read his blog all the time. I think he's great. In fact, I was in Seattle doing the same presentation and I was talking about him on the slide and I didn't realize he was in the audience. I would have been so nervous if I would have known it, but he did this presentation at WordCamp in San Francisco and he talks about a brand is what we say it is. When he says we, he meant the internet. And it's because in this case, he was talking about Nike, talking about their shoes and how great they were. They have these new shoes they were putting out, but people don't care about what Nike's saying. They care about what their friends say or what the reviews are saying. So that's what people are going to look at. And whatever those people are talking about is what people are going to believe. Does that make sense to everybody? All right, I got some head nods, so that's good. It depends. Well, and again. Because I moderated a website that is related to food and culture and it's sort of the Cisco Evert thing. Yeah, sure. If you agree with Cisco, you'll kind of probably go along with that person. But if you disagree with Cisco, then you know whether or not that person's reliable. Well, and a lot of times people are looking. And I'll talk about reviews in a little bit. A lot of times people do look at negative reviews to see what the big deal is. When I go to hotels, I look at the negative reviews because if it's something like noisy neighbors, I'm probably not gonna have to deal with that. Or if they say they needed renovations, hopefully the hotel says, hey, we've already started that. And this was like five years ago. So it's something that's valuable. Even a bad review is valuable. So a couple of things. You can look at your business and see what's going on there. Google yourself, look at some check-ins. If somebody's checking into your company, go look at that. We work with a restaurant. And I like to look at those check-ins because I wanna see if people are complaining about the wait staff or they're bragging about the pizza. So look and see what your customers are saying about you too. And also your employees have some policies in place for them. Some of the things that people need to worry about is what your employees are saying about you online and if that's affecting your brand. So let's get into that a tiny bit with this little teacher comment. She's waiting for summer and she's saying, I already wanna stab some kids. Is that bad, 19 more days. Counting down to summer. But she didn't get in trouble for this because there weren't any policies. She can just say whatever she wants to. Unfortunately now this tweet is attached to the school where she worked at. So how your employees are talking is kind of how it's gonna be a reflection on your business too. So have some policies in place. Talk to your employees and tell them, don't badmouth me. If you don't like your job here then go find another job. But I don't think that that's really a problem too much. But sometimes there are people that aren't happy with their job. A main thing too is to keep 100% control over your social media. Don't let people take over. Don't, you see that a lot. People go on tangents and stuff like that. Also have a backup administrator. People, I can't tell you how many Facebook pages I've tried to take over for people who the page was set up by someone else. The employee got mad and left and now they have to start all over again. So make sure you have two administrators on those pages or on your social media. And there's a website. I try to send people, I work with some medical groups, social media, governance. And they have a lot of policies that you can just download and then you can modify them for yourself. So it's kind of nice to see what other people are doing. It's got Mayo Clinic and Cleveland Clinic there. You can go take a look at those if you wanna get started on that. So I always get sick to my stomach when people talk about, well, Tima, we got this intern and they know a lot about social media so we're gonna let them take over. And the problem is, and not to say anything bad about interns, it's just that they don't have, a lot of times they don't have the business voice or they're in such a hurry that they don't switch accounts before they post something bad about someone. And so there's a bad mistake here. Somebody's talking about President or former President Obama, very bad tweet, and then KitchenAid has to come back and make this apology. The other tweet was retweeted way more times than the apology was. So have control over it. Make sure you know what people are posting. If you have a social media manager, make them give you some examples of what they're gonna be posting. Just a sample, there's thousands of examples and people keep sending them to me all the time but again, people are tweeting, they're getting carried away. They really need to slow down but most of these samples, the bad samples are interns who just getting carried away there. If you're just starting out, a good place to start is your website.  Everybody's talking about Yoast plugin. It's a good way to optimize your website. Be visible on some industry sites too. If you wanna get involved in the WordPress community, go get involved in some of the groups. There's lots of WordPress groups. If you wanna establish yourself and say, look, I'm part of WordPress. Best thing to do is get involved in some groups. Be visible, talk about WordPress. Be active on social media. Check your local directories. If you have a standalone company, it's nice to make sure that your company is listed on some of these local directories. I'm gonna just fly through these. And poor Mr. Cosby, his social media manager had this great idea of putting pictures of him and everybody could create their own meme of Mr. Cosby. And I saw it coming. In the morning, they were announcing it and I thought, no, why are you doing that? And unfortunately, there was all this publicity about everybody knows a story, I think. And at first it was fun. It started off with fatherhood and then some quotes that he had done. Then it just got ugly. And this is a good example of turning your social media over to someone else. When you give it to the internet, you don't know what you're gonna get. And this was bad. But there's so many of these memes now out here that there's no way they can reign them in. They just can't get rid of them. So it's unfortunate that somebody had that bright idea, but people said, well, Timmy, what would you have done? And I said, well, I would have created them myself and then let people share them. That's how you keep control over that. Just you can't turn it over. The internet, everybody's, their decisions are questionable. They have this huge boat in Britain, I think it's in Britain, that somebody named Bodie McBoatface because they let the internet name it. You know? And the government said, we're not naming it Bodie McBoatface. So everybody's mad because they said, well, they were voted. It was like 78% of the vote. And so they said that it would be a nickname for the boat because they were worried if the boat was in trouble, they couldn't say, you know, made a Bodie McBoatface, you know? But that's what happens.  That's the kind of decisions, which they're fun. You know, everybody, I mean, people have just such great sense of humor, but if it's your presence or your brand, you don't wanna give that over to someone else.  And he was so cute and he was running around. They had a lot of video of him and everybody was, you know, following the page because they liked this little giraffe. He was really cute. So then they said, okay, we're gonna name, we're gonna let Facebook name the giraffe. And I thought, no, don't do that. And they said, we have three names and everybody gets to vote on the name. I said, oh, yay, that's great. That's the perfect thing to do.  So they still got to participate, but you know, you still kept control over that. And one of the comments was, oh, darn, I would have named him Stretchy McNecky. Now that's what you would have got if you would have let people name your giraffe. So, but people are fun. So your professional cleanup, you know, this is easy to do. I mean, go in and start claiming some local pages.  And you also get to keep track of what people are saying about you. Ask for reviews. I don't know why people don't, you know, it doesn't hurt to ask for that. Whenever you do a follow-up with someone, you sell them something and then you send a thank you follow-up letter, why not say, hey, if you've had a good relationship or a good experience with us, please write a nice review for us. So I don't feel like that's a bad thing. It's just kind of reminding people that, you know, show your support, be a good customer. If you had bad reviews though, I work with a coffee shop and they had just opened and this guy came in and just wrote this scathing review on TripAdvisor for no reason. You know, they just opened the coffee was good but the guy wanted to open a coffee shop in town and you know, there's all this drama. So he wrote this bad review and I was checking a friend of the coffee shop and he was, what do I do? I said, well, you know, you can't do anything. I mean, you can go and tell your side and say, you know, I'm really sorry you had that experience but if you come in, I'll give you a free cup of coffee. He goes, I'm not giving him anything. So I said, well, the best thing to do, maybe ask some of your other customers to write something nice. And he goes, well, how? I said, well, put something in the coffee shop. Because this was on TripAdvisor, we put the little TripAdvisor logo on his door just as a reminder that people could go there and now he has like 50, 60, good five-star reviews and then the other one's buried. So sometimes that's all you can do, you know? People are silly, but getting the good reviews I think is just a nice thing that I think more people should do. Now, let's talk about reviews very quickly. There's a plugin that I use, 800,000 active installs. Look at how many reviews that people wrote on that. That's just a shame. These people are writing these plugins for us for free. We don't have to pay anything for these and then we can't do a couple of clicks and, you know, give them a nice rating but you know, a lot of people like me when before I install a plugin or if I'm investigating plugins, I go and look at these reviews. That's how I base how it works, you know? I'm asking the community. I can go and look at their website and say, oh yeah, they say it's good but really this is how people are shopping now. So for the plugin developers, please give them something nice, you know? Be a good customer. Yext is, these are like review programs. So you could use Yext, single platform. There are places where you can track reviews. So you can use Yext and set up all of your accounts on like YP, Yelp, they use Google Local, Bing Local and then you can keep track. If somebody's writing a review, you'll get an email that says what it says and then you can go out and respond to it. People don't respond like they should and I'm guilty of it too but if somebody writes a nice review on Facebook, I do go and like it or I comment or something but you really have to keep track of what's being said about you. If somebody does have a bad experience, you know, you need to know about it. Let me give you another example. CPA in Chicago, I work with him. I was looking up his phone number and I Google it because you know, I don't know where my phone book is. So Google that and on Google, he had like three or four really bad reviews. So when I called him, I was reading them to him and he was just mortified. He said, I know that lady, she's one of my good customers, I feel terrible and this lady, name names, the employees are late for meetings, they were rude to her when she called. They were late getting her taxes done and he went to his employees and said, you know, what happened?  Yeah, we're rude to her cause we don't like her. She's always mean and you know, she's real demanding and he was so embarrassed but he would have never known that his customers were getting that kind of service if it wasn't for the review. So he ended up firing everybody. Great. Yeah. And he should have, I mean, that's your company.  So that's why people should pay attention to what's being said about them online. Even if it's bad, I mean, that's really feedback is all you're getting. Does everybody agree with me? Okay, but let's talk about the feedback cause we don't wanna fight with people, we don't wanna argue. Sometimes people do like to do that and then it just ends up bad.  Also don't lie, don't argue with people.  I see it happen to celebrities. Oh, I didn't do that and then somebody comes out with a video that shows that they did.  And customer service really goes a long way, even online. I don't think that people should have to fight for that, for their customers. Just be good, set up monitoring. If there is something bad like our CPA, he didn't know what to do, I said go on Google and apologize to this woman and say that you didn't know that this was happening and then he did and you know, he took her to lunch and he apologized, she's still his customer but he did tell his side and he told it nicely, he didn't fight or argue or anything like that. And again, give some good reviews. How many people in here, just raise your hand quick, has had a great dinner, great experience, a great support from another company, anybody? Just half, okay, that's good. So all of you guys, just go home and write something nice about that company. And then if you can try to get in the habit of doing that, I mean there's all these places where you can do it. You can do it on Google, on Facebook, on Yelp, any of those review sites. So I'm on a mission to try to be a good customer and write good reviews for companies like that. To make it easy for the lazy internet users and I build websites for a living so I know how it is. People have to be directed, they wanna get there quickly and they want the site to load fast which is, that's fine. But also, we started creating these feedback forms because people, sometimes they don't know where to go to write a nice review on Google or write a review on Facebook. So we put links on the feedback form up at the top there and then if they do wanna just give something private, they have a little contact form where they can just fill that out. We started putting that on some websites where people, they actually wanna get feedback or testimonials, so something simple to do but it's a good way to kind of keep track of what people are saying.  You wanna be nice. I know, sometimes clients are hard to deal with and sometimes they just get bent out of shape. I always like take a step back and say, okay, I'm gonna wait before I answer this email. And you don't wanna just jump in with both feet. You wanna take a step back. Some things though, and we're talking about Chris Lemma. When I saw him in Seattle, he was talking about how he blogged every day he wrote a blog post for a year. It might have been three years, but I'm thinking that it wasn't. But that's a lot of, I mean, that's commitment. He told a story every time and he's a good storyteller. He's a good speaker too, but when he's speaking, he's telling stories. People can relate to that. And I think that's why he's popular. Cause people, oh yeah, I've done that or oh that's happened to me before too. Also be who you say you are. And there's so many times where people, that transparency is so important to other clients. If you have, and I think that's why testimonials and reviews are so popular because people wanna see. They wanna know what their friends think of you or their family. If you can be a resource too, educating people, educating people on what you do and things that they can do to grow their business, now you're the resource. And they're gonna come to you when they have questions or need advice. Then you can charge them. So just having a blog site or something like that, even like a newsletter, just giving people tips, it's a good way to connect with people. Any questions about anybody? Everybody's so quiet. What if you have- Oh I know. And they do nothing. I know. They can freak out and then they do nothing. I know. And maybe if you could tell them a story about how a negative review can turn around. Because really, I don't think negative reviews are bad. Because people are in the habit of seeing what people are complaining about.  But also, you wanna see, are your employees being rude or did something happen in the store that you need to know about? It's just part of the responsibility of being a business owner. So I feel like they should at least respond to them and say, look I'm sorry you had a bad experience with us. Hopefully we can do better next time. You don't have to offer them something free. Just at least you're listening to them. So maybe you can put it that way. Just at least you're listening to your customers. I think indirectly, you should become an essential part of good reviews. Oh, sure. There's gotta be some bad reviews. When I look at any, if it's a product or a service, I look at the bad reviews, the negative reviews. Yeah. And I look at that in ratio of, you can look at all good reviews. Right. If you think that's got only good reviews, I go hmm. Exactly. That's what I do. Yeah. It sounds too good to be true. Sure. But I pedal back. So I need to do it more quickly. Right.  And it's important to have, even on your own website, if you have products, why not let people review those? Google ranks those types of websites where you have internal reviews. They rank those a little bit higher anyway. So I think if somebody has a shopping cart, they should open those up. A lot of times they close down reviews that don't want people to put them on their own website. So I think they should. All right. So when you're moving forward, don't freak out about the reviews. Like we said, we think that good and bad reviews are good. So start where you're at. Spend an hour a week on your online reputation. And that means getting your website cleaned up, getting your social media cleaned up. Sometimes you do have to delete some pictures. Sometimes you have to unfollow people. Sometimes you do have to unfriend people. Because think about it. When you're friending people, now you're associated with them.  So is that the type of person you want to be associated with or the type of company? Go and look. I feel like that's why people need to have control over their social media, because if they don't, somebody else is putting stuff out there and you might not even agree with it. Go try to own that first page of Google. It's easy and people say, oh yeah, I wanna be on the first page of Google. You can be. You have a nice optimized website. Are you writing articles? Are you blogging? Are you putting blogs on LinkedIn? Are you blogging on your own website? You know, you're gonna get ranked when the more things you have out there, the more things that are indexed in Google.   Go out once a week and write a nice review for a company.  I think that that's, it's important really to small businesses too, because people are looking at it. And then don't forget about your employees. Just sit down and talk to them and say, look, you know, if you're gonna mention my company, you have to, you know, just be nice. I mean, if you don't like your job, it doesn't hurt to go out and look and see what they're posting about. Unfortunately, somebody in my family was constantly complaining on his Facebook page about his job. And I said, you know, when you get fired from that job for talking that way, nobody's gonna hire you because they don't want you talking about their company that way. And you know, it's just something to think about because people do go look at your personal accounts. So then what do you do? I'm gonna read you my little, here's me, I'm trying to be a good customer. I wrote this five-star review, talking about the Potato Olas. They're wonderful. I'm a picky type person. I don't like a lot of stuff on my food and it's true. I don't like my food to touch and I have all these food rules. And I said, I asked for a special order, got exactly what I wanted. Nice friendly people too, thanks everyone. And then this guy comes along like three years later and he puts on my review of this company.   Why did you cheat on dad like that, Tammy?  And I was like, who's that? Who's that guy? I don't have a son, I have two daughters. But he followed me around. I don't know who he was, but he was from our area. He was just trying to be funny. And he followed me around and wrote stuff about me cheating on his dad and... You know, on other websites? Yeah, on other Google reviews that I... So I did this review on Google and I found this one. And then I saw another one where he had done the same thing. So I sent him a message. A lot of times I've had good luck with getting bad reviews taken off of Yahoo and for clients, you know. You can file a grievance with the website. But this guy, since it was Google, I just messaged him. I'm like, Bryce, what are you doing? Why are you associating me with a cheater?  So sometimes though, if you do have to deal with people like that, I mean, he could have been mean and just left it up there, then I would have probably filed a grievance with Google and said, you know, what's he doing? Sometimes people are mean and they don't let things go. And then I feel like you have to take the high road and just ignore him. That's unfortunate, but you know, it happens. So anyway, poor Bryce. So those were just some of my stories. I got another one, but I'm running out of time and I did want to mention, you know, stuff about some of the clients that have to deal with things and, you know, there's always workarounds and you can always, I feel like dealing with it head on and just talking to your employees if that's what it's about or, you know, just burying reviews, it still works. So any questions for me? I got a few minutes. Yeah. Well, you know, I deal with this restaurant, like I said, and they have five locations. They have either five-star review on Yelp or a one-star review on Yelp. And Yelp, you know, if you have an account, you can go in, if you own the listing, you can go in and make comments on the actual reviews. But what I've noticed is if you pay, and if you're advertising on Yelp, it seems like your five-star reviews are higher than your one-star reviews no matter what the date is on them. I know. And you know what, I don't know why Yelp can get away with that because there's a lot of fake ones on there too and I know that people have complained many times about Yelp, but, you know, I don't know. I don't know what to do about it. They do have reps where you can contact them and talk to them, but they're usually trying to sell you something. Yeah, and there's better ways to build up reviews. I don't like Yelp either and, you know, I say it publicly. Just because they're hard to work with, Google and Yahoo have been just wonderful.  And, you know, we're dealing with that now with a restaurant where the other restaurant people are writing bad reviews of this restaurant that just opened.  So, you know, I don't know. What's your success with that? Because I've had to deal with that too. With Google? Google, Facebook. Yeah, well, Facebook, it's rough. And I've had people that just took their reviews down because of that. But Google, actually, they'll respond if you file a grievance. You can say that this is fake or you can, you know, target some of those and they'll take them down if they think, if they agree with you. Now, sometimes they don't. So, but I think going back to the Yelp thing, I feel like maybe just ignore them and then move on to someplace else that will actually be honest about the review process. I believe eventually that's gonna catch up to them because there's been for a couple of years now people have been complaining about them and about how they structure those reviews. So, that might be why people are ignoring them. Oh, sure. Yeah, sorry, I don't. Wish I did, though, but yeah, he's... Yeah, Google or Yelp will go down in the listings. You know, if you do focus on, like Rachel said, focus on other review sites. And yeah, I think Google is probably, Google Local is probably one of the better ones where you can get a lot more visibility. Did you? Oh, sure. I think that I really think that having a review plugin or something like having reviews on your website is a good idea. Google seems to be ranking those too. If they're, I can't remember how it goes. If they're within your website and they're a review, they rank your website even a little bit higher. There's something in the local listings services about that. If somebody on Yelp puts a review out, your website will be a little bit higher just because it's coming from you. And it's coming from your own customers. Makes sense. Did you have something? You kinda asked. Yes, yes, yes. And it's nice if you can go and claim those listings because the more places, the more citations you have, they call them name, or NAPS, name address, phone numbers, the more places you have, the higher your website's gonna rank if they all match. We've had good luck with that. Doing things with building the website and then doing local listings, name address and phone number matches all the citations, then your website ranks higher. Now the reviews are fun on websites because those rank a little bit higher as well. I think I'm out of time, but I'm gonna go over to the happiness bar. So if anybody wants to come and chit chat, let me know. Thanks.


This video series we're going to take a look at different kinds of public relations techniques And we will have an emphasis on media relations in this series too But but you know focusing on public relations specific techniques and and tools of the trade for public relations So I find the best place to start with these things as at the start So we want to look at if we're going to help a media relations program or public relations program Where do we start? How do we set something like that up whether it's starting from scratch and you know totally new in an organization or whether it's you know We're coming in and bringing our own flavor and trying to set up the program that we want to institute But whatever the case we got to start somewhere and so let's take a look at setting up your media relations program This is you know, I can imagine that you're coming in either starting a media relations public relations area of an organization or taking one over and really trying to Structured in a way that suits your particular skill set and the needs of the organization So let's take a look at how we do that. How do we where do we start in setting these types of things up? So when we're thinking about setting up a PR program or media relations program I like to think of things and in systems format If you're familiar with systems, you know that that we're looking at input throughput and output then Everything in an organization really has you know has inputs that we have to be concerned with things We're gathering in like a funnel and taking them in and then we process those things And we put our own spin on them and make them work for us in the throughput area And then eventually we have output things that we actually produced then right as a as a product or as a service or Whatever it is we have that output then and setting up a public relations program really involves all of these stages So when we look at input, it's important to remember that we have inputs for any kind of media relations or public relations program We need to understand what is the mission of this organization? What does this organization do? Where are they going? What's their mission? What's their vision? What are the philosophies that guide the management and the actual work of this organization? What are the values that this organization and the executive leadership and the employees hold and And how is this organization seen in terms of what it values and how it values those things and What are the public's that are involved here both? What are the public's that that that can provide inputs to this organization that have an influence on What comes into the organization and also those that we need to be concerned with in reaching through public relations and media relations Who are the public's that we're most interested in in connecting with and reaching we need to understand all of this as Input right so before we ever get started. We have to have a really solid understanding of what makes this organization tick What was it founded for? What is it doing now? Where is it going in 10 years and 20 years and whatever? What's the mission of this organization? What is their vision and then again one of those guiding philosophies and values that this organization holds you just look at Companies across the United States and you can see that there are a variety of different value systems and philosophies in place In terms of how organizations are structured how they how they operate on a daily basis So you look at you know very traditional organization, maybe a manufacturing organization It's probably very structured and hierarchical and there's a process for everything very specific You know the goal is efficiency and things like that, but you look at some maybe new tech company like Google or you know Facebook Meadow, whatever Twitter those types of places are a little looser They're not as structured than not you know You might have the ping-pong table in the in the lounge or whatever the nap pods and those are great But it's also just they encourage creativity and and you know more of a hipness so to speak and So what are the values of this organization? What is it that they pride themselves on? How do they operate? How do they see themselves? We need to understand all of that before we ever do a single thing in terms of public relations or media relations We have to have a really solid grasp of who that organization is what that organization is. What's there? What are they value? What's the leadership there? What's the general? Communication tone and style and so there's a lot of things to consider in far as inputs. We've got to have a really firm understanding of what we're dealing with right so once we gather all that though we gather all that information we have that as our input and then we can start looking at throughput, which is How do we use all of that information from the input? How does that impact what we're doing and how do we use that to structure a program? So here we're looking at things like these are things that will influence and then we start creating things like strategy and policies and tools and procedures. So thinking about Okay, what's our strategy going to be? What's our social media tone and voice going to be? What's our strategy for reaching media and connecting with media? How much media exposure do we want or do we want to keep it limited? Is that our goal? Are we trying to stay under the radar and not be as as known? And or do we have information that's proprietary that we need to protect? So we need to have a strategy for how we're going to Based on what we know about that organization then a strategy for how are we going to handle our public relations and media relations? We need to develop an overall strategy for those types of things Then we develop policies around You know when when should things go out? Who has authority to release information and and how should it be released? And and how does that fit in with the rest of the organization? Remember? We're not on an island here We're part of a group we're part of a team that includes You know executive leadership and accounting and marketing and production and whatever you know departments you have It's not just you so we have to have policies that fall in line with the overall organization as well But we certainly ought to have policies within our own department that say this is how things are going to be handled That kind of ties into procedures as well in terms of who's responsible for what how things should be done How should a press release be organized? Is there a particular letterhead that we need to use or a particular? You know branding thinking in terms of branding or the particular Image and logo and ways that needs to be presented a particular color schemes What are the procedures for making those decisions and deciding when something goes on things and then what are the tools that we're going to use? Are we going to use social media? Are we going to have? The ability to produce things in-house in terms of video and audio and help media out in that way help our help our Media partners out in that way by producing some of these things in in in-house And so what tools do we need what kind of software do we need for our computers? And and just you know do we need style books? What kind of you know? APA or AP or Chicago style books are we going to use depending on what media outlets we're dealing with and and Or you know so what tools do we need we need to start gathering those things and also Gathering information for extra our external partners putting those tools together Do we have a website our web page where we're going to offer basic information about our organization about the history and about You know the the hierarchy the The public-facing executives and how to contact people how to contact that you know those types of things We need to think through those types of tools so based on what we learn about the organization Through input what we learn about the organization's goals Which should guide us of course our department should very much be in tune with and in line with the organization overall overarching organizational goals and driving them toward that of course we're part of that organization our job is to help a Guide and direct that organization toward those goals and help them achieve those goals So we have to know what they are first of all so we need to identify You know again through input mission and vision the philosophy the values and things like that and use those pieces of information They guide the the development and the the execution of our strategy Policies our tools procedures things like that that all still happens internally right that all happens within our department That's all going on within if you are the department then it's going on with you or your team Your public relations media relations team will work together Along with your partners in the organization the heads of different departments and the executive leadership to develop all of those tools And all of those pieces right so So we need to consider all of that as part of throughput So we have our input now We have our throughput when we're using those pieces to develop our own plan and then finally we need to consider Okay, what's this look like on the way out? What's this look like in terms of output? We need to think about okay What are our networks here who are networks not just not talking about like television networks I'm talking about our Networking right who are our media partners and what do we need to do to connect with them and develop those? Relationships media is all about relationships as we're going to touch on here in just second but relationships How do we start to develop the relationships with the key members and influencers in the media that are important to helping us achieve our Goals what we need to do and look at in terms of earned media meaning media that we don't purchase that's advertising But earn media mentions in the newspaper mentions in the news You know mentions in public events and things like that and how do we how do we go about achieving that earned media? That's an output a publicly facing output for our organization as well How are we going to use social media and engage if at all are we going to use social media? And then if so how are we going to do that? What kind of events do we need to be a part of or do we need to be putting together? those types of things are all externally that's what the that's what the public is going to see those the ways that we're going to To literally connect with our media partners and with our public. So that's our output Then so we need to think about all of these things from the very beginning First of all get a handle on what our input is that will guide our throughput So we can develop those and put into place those the strategies and our policies and and assemble our tools that we need So that we can create the things that will eventually become our output then so that's our process And then all of that will then influence our inputs again, and it's kind of cyclical really I have it here as a kind of a process But really is a life cycle all of these things feedback into one another and we use that that new information to develop and Refine our strategies and our policies and tools and things like that so we can create better output So it's really just this never ending cycle that builds on itself But setting up a PR program. We need to be to think about you know Take a step back and look at all of these things and what do they look like on the whole as we move forward So those are the kind of the keys to what we're going to be looking at in terms of setting up a PR program One of the things I do want to emphasize here though is building those effective relationships media relations in particular Public relations in general but media relations in particular. It's all about building effective Relationships so a couple of things to keep in mind as we think about building those key Relationships with our media partners is that first of all the media is made up of people media is not this you know Ethereal thing that's kind of out in the world. It's people You know, there are media organizations media companies media channels and so forth But really when it comes down to it the media is people is made up of people So we need to remember that and that's why we need to build those Relationships because the media is not it's not just a matter of identifying what TV channel or podcast you want to be on Those are things that are run by people and decisions that are made by people So we need to remember that when we're dealing with the media We're really dealing with people and we ought to develop and sincerely cultivate those relationships and and and really Focus on those people then behind the media We also need to be working in terms of mutual benefit The media is an organ that they're a company. They have they have responsibilities. I mean, they may be a Maybe a financial responsibility to make money for their stockholders Of course, but they also have a responsibility to the public if you're talking about the news media to be truthful to be honest To be to be sharing effective information and useful information with their audience. So They have responsibilities as well. We have to find that area where Our needs meet their needs right and where that intersection is where we find that mutual benefit Between what's good for us and also what's good for them what's appropriate for us and what's appropriate for them So we need to keep that in mind that they have a job to do they have they have responsibilities for their own So we need to Do our part in helping find and establish that mutual benefit between our goals and their goals Let's want to choose wisely in terms of what media we get engaged in It's and that's not to say that some is really evil and some is obviously it could be but but really what I mean by this is What's going to be the most effective for our organization? If if we're trying to reach a particular audience or particular public then we need to identify What media outlet is going to be the most effective in helping us do that? So we want to choose wisely we don't want to you know spend a lot of time developing relationship with People in an area that isn't going to benefit our organization You know they may have a wonderful newspaper or a podcast or whatever But if it's not going to reach the people we want it to then it's not going to do us any good We need to choose wisely in terms of how we're engaging and how we're using our time and expending our energy So we want to be sure that we're choosing and investing in these relationships That are going to benefit us and and so we need to choose those wisely then We need to remember to again these these are people they have jobs they have Responsibility so what what can we do to make their life easier as we look to build these relationships? There are things that we can do to make their jobs easier make their life easier and there are things that we can do to make it Harder Which is not going to please them right? I'm talking to make do us any favors or make us any friends So what can we do to make their life easier just some very simple things like what kind of writing style are we using are we using? I mean if it's a print publication are we using the appropriate You know we're using AP style format for writing or do they use Chicago depending on the Depending on the the venue depending on the the requirements of their publication They may have a particular writing style so we can keep that in mind and we can use Appropriate style so that if they're using that information it makes it much easier for them to just kind of I don't say copy and paste But essentially that's it You know for them to take that information and not have to do as much editing it'll save them time It'll save them energy and effort. So well, you know, can we use a writing style and in particular again like AP style or whatever that is effective for that Organization and helps them do their job move easily. What can we do to develop media kits that really? Work for them that make their job easier What kind of what can we do to develop things like press releases and imaging and things like that that will make their life Easier as they're trying to package and decide how to present this information So we can make their life easier by having effective media kits for example and one thing We're seeing more and more in public relations and media relations specifically is The development of packaged content by the organization. What can we do to develop? I know it's people in media love, you know visuals and audio Effects and things like that But they don't always have time to put that kind of thing together themselves So if we can develop the tools to say hey, we've got this going on Here's a quick video if you want it or here's some images and here's some photographs of this Here's some audio that you can use and it's already built in and that's saving them time It's saving them energy doesn't mean they're just going to take it and Without looking at or thinking it out and just put it on the air or put it in their publication or whatever But it can help make their lives so much easier All right, so and help us then develop those relationships with them by making their life easier So these are some of the things we need to think about as we think about again The media is made up of people so we want to do what we can to find the mutual benefit in the right venues and contexts And then make their life easier to develop those relationships so that that we have that kind of symbiosis that positive You know working relationship with the people from those outlets One last thing to consider is social media. This is because it's coming more and more prominent We need to think about social media as we develop these programs we set up our programs We need to make some decisions about these types of things so First we want to know our purpose again that goes back to input. What is the mission of your organization? What's the vision? What are the values? What's the you know general tone and feel that organization? What is our purpose? And what value can we find here in social media? Is there any value in having social media? And if so what is that? So we want to go into this with a very clear idea of what we're trying to accomplish in social media That's what I know our audience Are we trying to reach an audience that's younger and it's gonna enjoy like cultural references? Or is it an older audience or is it you know, it's a more traditional one So they're not gonna like a lot of joking and sarcasm things or whatever it is We need to know who we're trying to reach again so we can develop our content specifically around giving us the best opportunity to reach that audience Let's I'm gonna find our voice in social media, you know Corporate accounts are great and some of them are very straightforward They just share news releases and information others are kind of fun and snarky and and you know trying to reach Your audience in that way whatever it is you need to find your voice What what is your organism? How what's best going to represent your organization in the values? The the philosophies the mission and vision of your organization What best represents the kind of the spirit of your organization? And and express that then through social media be consistent with that You don't want to be you know very straight laced and straightforward and then all of a sudden throw in some Really sarcastic comment for your audience That's that's not gonna be something that they really understand and appreciate you don't want to go back and forth You want to find your voice be consistent and when you know your purpose and know your audience That will help you identify your voice and then stick with that and be consistent with it and be committed It's a social media if you're gonna be on social media be on social media If you're going to use social media and be prepared for comments both good and bad be prepared for interaction Know that it's very much a two-way thing So use it and be committed don't just you know post a tweet Every other week and then expect people to really care about what's on your social media You've got to be if you're gonna do it do it right be committed and and really jump in there and follow it and be consistent And and to the best of your ability just like you should any other tool You know really the key here and when you're getting started is just to start you got to start somewhere So start by gathering that information all that input information Then start piecing together some of these policies and then follow through and then again come back to it It's a cycle. So when you get through to your outputs Then that will inform your inputs again, and you'll have to revamp and and rethink things and then it's just gonna be continuous flow But the most important thing is to start is just to start you're at the starting line So that's how we get going and we begin at the beginning If you have questions about starting a PR program starting media relations program and what's involved in that please feel free to email me I'd love to hear from you there. Otherwise, I hope this has been informative for you And I hope you're looking forward to more videos along these same lines as we look at the different PR techniques now that we've talked about Starting a program. We're gonna look at some different public relations Techniques that we can use and media relations techniques that we can use more specifically as we learn to develop these types of public relations programs


All right, this game is spin the wheel. The wheel is divided into small, medium, large, and a grand prize. Depending on what the wheel lands on when you spin it, you will get that kind of prize. Here landed on small, so they can choose a toy from this basket, which has some small toys. If it lands on medium, they have the choice of a lollipop of any flavor. And then on large, it's a large handful of candy to choose the prize. For the grand prize, no, I didn't. Okay, this is made of the tire of a bicycle. And then there's a zip tie up here. And then there are screws, make the sections it stops on, and then it's made of three pieces of wood.


What's good Josh boros back again with another video, so we're gonna check you out. Thank you Vince But none other than promo Joe y'all enjoyed my last promo Joe reaction So I'm here to check out another one. This is it's probably gonna be hilarious. It's this. Thank you Vince So already knows it's gonna be funny. Appreciate all of them support. Let's do this damn thing, man. Oh My god What oh Yeah, he was the camera did catch him blading That's why you'll never hear us talk about politics or religion you sure about that My guess is now he's sleeping with the fish The fishes last time we saw you now look at you. You're here. You're swimming with the sharks Haha Wait, what a little scrap Richard man caught wind that I dated a couple of African-American women in my past just a couple and about 17 years ago He had me do a program remember that's right.  I was like, hey yo, Kirk What are you doing? I was stalking Charmell book a tea's wife and now it's Jason joy So Vince likes to take ribs and turn them in the story lines He just wanted to you know, kind of rubbing in my face. Hey, I know what was going on in your life I remember that bone. I didn't know that I didn't know that Wow Oh Oh my god, bro, wow I hear the I hear like the theme song but it's like all little it's a little different the way they remix the theme song Still love it. It's still loving it. I see the comparisons. Oh my god. Oh, damn. Oh, no He got a blade was that Rick? She by the rule and another switch by an helico Trying to sit through to break the grip. I got some bad news for you. Hold on. Where's the bad news? That's no switch Exchange waste locks. Yes. Yes. What's the switches stuff? I Did see this I did see this club That was a good one that was actually a good one, bro Oh We got the Martin's shorts Oh, yeah, they did say all these other companies they don't they never really announced a lot of companies like that They they they just like to believe like the fans believe the WWE is the only wrestling place So I like that they did that even though they've done it in the past where they've talked about New Japan they rarely do it with a lot of other companies. So that was a cool thing Who did this who did this bro That's creepy That just breaks that breaks the immersion The fact that they get it just easily got through the bars. Anyway, just like what are we doing here? Oh Still hit him though. I don't think that was supposed to happen.   Just just watch. Oh My god, he just stood there And then he ends up hitting Jericho and he misses the back elbow. Oh Awful That ending was that was that ending was tough man. Oh, he got that Hey, you got the JZ outro man. Love it man. Love it. Love it. But yo, this was a great video. I enjoyed this I'm definitely looking forward to checking out some more promo Joe videos, man If y'all want me to keep continue this y'all know what to do run up the likes appreciate our love and support Catch you guys next time. Appreciate y'all kicking me. See y'all next one. Peace


Oh dear, where has that scout gone? So the scout that was hoping probably to steal a worker or pillage or do something and force me the super piece or at least back off on my war ran past the Banzakongo and didn't realize that I actually have a Pathfinder up here. I'm sure he's gonna be pretty salty about that. I'm sorry that you started this game next to me. Alright, so this guy's pretty much done. Swing this guy back around, sweep here, make sure there's no barbarians, and then maybe head over here and deal with those barbarians. Want your domestic chores? Alright. Yeah, I can take Suze this turn. So I wanted to leave him in the game because if he quit and became an AI I could at least trade with it and that would be good to have a nice buffer between me and Poland up here. The other serious contender for the early game. But Egypt, which has a pretty incompetent player at Siv here and from what I can gather, would be a very good buffer state because it would actually defend itself and I have no quarrel with Egypt. I don't plan to actually, I don't plan to conquer really any further because I don't want to expand my empire too big this early. That actually might cause me some problems. So the question is, do I want to raise Suze or not? I'm pretty sure I want to raise it because I really want to build my city here and leave this area sort of empty because this, look at this, 1, 2, 3, it just doesn't have access to all this good biz. Now if I found it here, my border would probably butt all the way up over there just because I'm the Shone. I'll let that citrus go though and I'll found it here. I think that is my best bet, which means I have to do the thing I rarely do which is raise a city. Oh yeah, this is going down, no matter, this is definitely going, oh ho! Let's get you up to where the action will be. Alright, let's see what's in here. Okay, there's nothing in this city. One citizen, yeah, Annex it, six unhappiness and it counts like founding in sub-Othymal city. Puffeting it, it doesn't give me much now and it kind of sucks. So I'll have six turns of unhappiness. Burning it down, burning it down.  If I raise Sousa and then settle here, I could take this city and get access to that silk. Actually that silk will make it worth it to actually take your remaining capital and unfortunately knock you out of the game. Considering the pressure here and it looks like Egypt, because neither of these is the case, so Egypt's capital must actually be right in here. Wow, did you guys really start that close to each other? Where else could Egypt's capital have been? If you started here this close to me, I can see why you might have wanted to settle here to get access to those luxury goods. You might have been here, Egypt's capital I assume is right there, yeah you are under, there is a big pressure here. It worked out to my advantage that there's so much pressure to settle even though Egypt's in a good spot because I think Warsaw might have expanded too quickly and I don't know C-1234, I don't know if they'll be ready to get a settler over here into this prime location. I'll bet Egypt is gonna have a settler over here and Craig M. Oliver, the mighty ruler of Persia, who had built the Great Library and constructed two great cities and one city that I unfortunately had to burn to the ground because he built it in a slightly suboptimal place, has retired from the game honorably after doing his best to defend against the somewhat ridiculous onslaught of the chachonne. So to the rest of you who still remain in this game, may the odds be ever in your favor. Real question is, now that there's an AI here, there's nothing I want out of them. I could get all their gold and that citrus probably but that wouldn't really be that worth it to me. I could just take the city but I'm already not super happy and I don't know if I really want a bunch of puppet states right now messing with all the other business I got going on because I still want to settle over here and I still need to settle my replacement for Susie here. So that's negative eight happiness from settling already and I'll get a bunch more unhappiness for taking that city but at the same time that city, oh no I oh actually I just realized that now that this is an inner sea. So this city, Gaidaka, is sharing this inner sea with all these other cities here that'll be interesting later unless I conquer the city state then I would be able to bring my navy in here but no one else could. That could actually be pretty crucial for a potential eventual war with Egypt even though I do want to keep Egypt as sort of a buffer state between me and Rare because right now Poland is actually the most significant threat to my hegemony. First things first let's get rid of this mop of these units here. I should probably send at least one, I got this horseman back here so I'm actually pretty safe from any incursions. Go down this way. See because I can't go over the ocean yet it's actually difficult to go deal with this barbarian encampment. I think I'll scatter these guys just to prevent barbarians from spawning anywhere near me. This is the question, do I take this city or not? Well until the era of more naval power and actually I can probably defend this area because I'm butted at the end of this continent probably. I'm pretty sure it's just under an arctic down here so I'll eventually make Kizzle my full ally. There's really no military threats to me because I'm not even on the coast so take a combined fleet and amphibious army to really attack me. I would just have to make sure that I heavily fortify Timoic and because Timoic is in this sort of like bay here I can actually do that pretty well like I can really defend this harbor and that's my main vulnerability especially now that I know this appears to be in an inner sea. Suza will be on the sea as well so Suza will have to be well defended but again I'll be in this sort of bay and I'm gonna build it right there. So what to do? What to do? Can do over that barbarian if it's even still there. I could just crank out Stonehenge. There's no way someone else isn't already building it though. Crank out a shrine that'll get me a religion soon enough. What do I need? 25? Might be useful to have a pantheon. Oh there's a straight-up religion up here that's gonna be trouble. I guess I'm gonna do all that settling I could buff out my happiness because that would just be two extra happiness which would be pretty useful in the long run especially if conflicts start escalating. Do I shoo religion entirely? I think the answer is yes. I think I just issued the religion and let that other one roll over me. I'll get a pantheon in 25 minus 7 turns anyway. Yeah and even if I buff this military out and go on a rampage and start immediately attacking my nominal ally Egypt here the difficulty is that I won't have enough luxury resources and happiness to keep that chain going at least not immediately. Let's build the circus first. That'll just be some extra happiness that'll be useful because I do want to expand so a baseline of having circuses and coliseums and all these places will do very well for me in terms of being able to actually expand in the next round of warfare. Still decided I might still take this I'm actually going to especially because right now the only danger to me for the foreseeable future is along this landmass here so I am going to move my forces toward the city to be ready to take it out. Alright I got my great general I guess I should keep the great general with the military. Oh there's silk there yeah I think I will take the city because that silk will counterbalance. I don't have any other way to get silk right now. Yep that silk. Citrus isn't that important I guess I can trade it I'll get citrus elsewhere. I think I'll take the city and I'll deal with the unhappiness and that'll delay me settling Suza but that's fine because if I don't settle a new city right away I'll take less of a culture hit so I can push my culture out further because I'm actually going to as a shift for the Shoshone while I want to be pretty aggressive with military expansion. I also do want to push my culture heavily because I think that'll give me a much stronger long play than in that other long game I'm playing with everybody where the entire world declared war on me.


And our fifth and final point is commitment. We want you to be committed to the interaction, no hapsies. And what we mean by that is getting close enough to engage the person with some touch to start to build that connection and also hanging in that interaction. So many of us when we feel some social anxiety, some nervousness, we start to pull away from the interaction. We don't lean in as much, we don't commit to our words. And what happens is when we pull away from the interaction, the other person feels it and they lose interest in us. So to show that commitment, we want to be within an arms distance between the person we're speaking with and we want to make sure that we stay engaged with the conversation. So to recap, number one, we want you wearing a smile. Number two, we're going to use our eye contact to engage people. Number three, we're going to use our body language positioning to keep people at ease. Number four, we're going to show some energy and enthusiasm and treat people like our best friends. And number five, we're going to be committed to the interaction, no more hapsies. When it comes to approaching someone. And go join our Facebook challenge. It's 30 days helping you blast through some social anxiety and strengthen your social skills so you can commit to these interactions. And don't worry, it's a private Facebook group. Be sure to leave a comment below about any negative or positive body language habits you've discovered because we'd love to help you overcome them. I'm AJ. I'm Johnny. And we'll see you next time.


Here in recent weeks you guys have noticed I've been playing around with some color grading on my videos. You know the color is a little different in my videos here in the last few weeks compared to you know a couple of months back for instance. And the reason this is is because I am using what are known as LUTs, L-U-T lookup tables. So a LUT is basically a template. It's basically a table of information that you can save. It's a template that you can save and then later apply it to an image or a video and apply special color grading to that image or video. And I can actually apply LUTs inside OBS which is typically what I'm doing for example. This video that you're watching right now is actually I'm applying in real time a LUT inside OBS. I can also after the fact go into Kaden Live and apply LUTs inside Kaden Live on videos. Also inside GIMP I can apply LUTs to my still photographs and images. Now before we get started you probably want to go on the internet and do a search for our download free LUTs. And you'll find hundreds of these things available for download. Typically you'll find packs of LUTs that are available for free download. So if I switch to my desktop here I'm going to launch my graphical file manager PCManfm and in my videos directory I have a directory called assets and then LUTs. And these are some LUT packs that I found for free to download on the internet. I have 35 Rocket LUTs and this is one I actually use a lot. These are some really nice LUTs. You can see they end in the .cube extension. This is typically what you want. That's probably the most popular format for LUTs is the .cube format. And that works in Kaden Live. That works in OBS. I also have this LUTs for OBS pack here. I don't know exactly where I got that from. But I'll show you how I use that here in a minute. Small HD-movie LUTs, Xsplit LUT pack. Now I'm sure if you just did a search for these in your favorite search engine you would probably find these packs just as I did. So let me show you how to use these inside Kaden Live because that's probably the program most people are going to want to use a LUT in as far as especially video content creation. So you're going to use it inside your video editor. So what I'm going to do is I'm going to go ahead and import some video. So I'm going to import the very first clip that I recorded for this particular video I'm doing today. And then what I'm going to do is I'm going to go ahead and drag this to the timeline here. And I'm going to go ahead and mute the sound because we really don't need the sound. Because all we're really interested in is what I'm going to do with the video. So what I'm going to do is I'm going to go into effects here. And what I'm going to do is I could search for LUT. There it is, apply LUT. Now I actually have this in my favorites. So if I right click on a video and go into my effects here I have apply LUT as one of my favorites here. So I could just apply that. And what I could do is I could click on the apply LUT word here inside the timeline and then go ahead and choose a specific LUT. So if I click on the folder, I'm going to navigate to a specific folder where I have some LUTs. So typically I use these here. 35 dash rocket stock dash LUTs. And I could apply one, for example, Arabica. Now you can see exactly what it does to the colors there. So it's a very dark, very brownish kind of LUT there. It really doesn't look appropriate for what I'm doing here. Of course I could choose this one here. Let me make this bigger. That is called AVA. You can see that one is really kind of saturated and bright. Osreal, that actually doesn't look too bad. I could actually work with that. Let me play the video here for that. Yeah, not a bad looking LUT for this kind of setup here. One that I like to use sometimes is McKinnon. For those of you that don't know who Peter McKinnon is, he is one of the biggest camera YouTubers. So let me go ahead and play this with the McKinnon LUT applied. And you can see it's a little darker, a little flatter, but really not bad. A little too dark for my liking personally. But of course, you don't have to just do a single LUT and nothing else. I mean, you could always apply multiple LUTs if you really wanted to or you could apply a LUT. And for example, I said this was too dark. I mean, in Kate and Live, I could also go into my favorites and do lift gamma gain.  I could add brightness or contrast. I could add more saturation. Of course, this here was just me just doing some random stuff here on the color wheels. And of course, that looks very, very bad. So I'm going to delete that. One of my favorite effects actually to play around with is these Bezier curves. I mean, I could actually play around with some of this until I get the right colors that I want. And of course, we could really change some stuff here and get that has that really bright blown out effect that that one LUT. I forget which one it was. Was it Ava? It almost has that same kind of effect. That may be how they achieve that in their LUT. So that is how you apply a LUT inside Kate and Live. I was very, very simple to use LUTs inside Kate and Live. Now, let me talk about how to apply a LUT in OBS because that's typically how I do it. Instead of having to go in and post-production and add a LUT, I like to apply a LUT inline right here recording inside OBS. And that's what I'm doing right now. So let me switch over to this scene here. Now, this is an empty scene. It's not my camera because I'm actually recording my camera on a different instance of OBS. And I don't want to record that on this video because it's going to have this weird inception-like effect where you have a million DTs getting smaller and smaller and smaller. You guys know the inception effect when you try to record yourself inside OBS. So what I did is I just opened up an empty scene here. But how this would work is you would have a camera source. And so imagine this is my camera source. I'm just going to right-click. I'm going to go to Filters and I'm going to go to Apply LUT. And I've already got a LUT applied to this camera, although I'm not showing it. But that is all I do. And then I just navigate to the LUT. I want to apply directly into OBS. And then when you record an OBS, you're getting the LUT applied. And that's what's happening here. Obviously, I could prove that I applied a LUT here because I could actually go into my filters. You guys are not going to see this. But if I removed this LUT completely that I am using, and this is the neutral colors from my camera, the natural colors without too much changing, although I think I had some other effects. I think I added some saturation and stuff that actually doesn't make too much sense for the natural colors. It made sense because I was trying to correct some things on the LUT that I didn't like.  I think it was called DT-LUT. Yeah, I found it. Yeah, that's the one. So that's just a very simple, very simple to apply LUTs in Kaden Live in OBS. It's also very simple to apply them inside GIMP. For those of you that want to play around with LUTs with steel images, so buy open GIMP. I haven't played around too much with this in GIMP, but GIMP has a plugin called GAMIC. So if I go to filters, I have GAMIC-QT. That's GAMIC-G, M-I-C. And that is a third-party plugin. It's not inside GIMP by default, but it's very easy to go and grab it. I think it was packaged up for Arch Linux. I think I found the GAMIC plugin inside the AUR of all places. I could be wrong about that. But say I open a image such as this thumbnail from my video the other day, and then I go to filters, and I go to GAMIC here, and that actually opens up a second window here in a weird tiling layout here. This doesn't quite work. But anyway, I just go in here, and I start playing around with some of the settings in here. Again, I haven't played around too much with this, so I can't really show you too much how this works. But it allows you to start applying these filters to this image, and then eventually what you could do is you could save that as a LUT and then come back to it and apply it later over and over again inside GIMP for future images. Another cool thing that I've done with LUTs and the GIMP if I go back to this workspace here. So these LUTs are images, right? So if I showed you this LUT, this is the one I'm actually using currently inside OBS. If I open this inside GIMP, this is what a LUT actually is. Again, it's a lookup table. It's just a template of colors that gets applied. Basically, you have your neutral table, and it just takes the difference from the colors and applies them. It's kind of how it works. But let's imagine I want to change some stuff to this particular LUT. I mean, I could go in here and change things if I wanted to, I don't know, add some hue, saturation, change the hue a little bit to this, maybe add a little more saturation to this. I'm going to go ahead and save that, even though it's one I'm currently using. I just want to see if that gets applied in line inside OBS here. I don't think it does. I think I have to delete the LUT.  I changed it quite a bit. It's got quite a bit more saturation. Also, the hue has been shifted. It's a little more on the yellow-green side where before it was a little more on the blue side. I'm actually going to undo that, but that was just a quick demonstration of how you can change a LUT inside GIMP. And I'm back to the LUT that I was using. So there you go. It's not complicated.  Make sure they end in the .cube extension, and you should be fine. CadenLive, OBS, and GIMP applying these things to your still images and, of course, your videos. Now, before I go, I need to thank a few special people. I need to thank the producers of this episode. Ebsie Gabe James Mitchell, Paul Scott, Wes Acomi, Alan Chuck, Kurt, Commander, Angry David, Dylan Gregory, Haiko, Mike Erion, Alexander, Peace Arch and Fedor, Polytech, Rayver, Red Prophet, Stephen, and Willie. They're my house-tiered patrons over on Patreon without these guys. This episode would not have been possible. Each and every one of these ladies and gentlemen as well, all these names you're seeing on the screen right now. These are all my supporters over on Patreon, because I don't have any corporate sponsors. I just have you guys, the community. If you like my work and want to support me, please consider subscribing to Distro Tube over on Patreon. All right, guys. Peace.