A very good evening to all our friends and welcome to the Hindu News Analysis of Shankar IAS Academy for the date 17th November 2020. Here is the list of the relevant news articles taken up for today's discussion from five different editions of the Hindu newspaper along with their page numbers. Also the handwritten notes in the PDF format and time stampings for all the news articles taken up for today's discussion is given in the description box and also in the comment section for the best interest of the viewers. Let us now begin our news analysis for today. First let us take up this news article which is with reference to a letter which was sent yesterday to news websites, aggregators and news agencies. The letter is on foreign direct investment limit in news and current affairs in digital media and this is the cover letter sent yesterday from the Union Ministry of Information and Broadcasting. You can see it here. So the letter asks the digital news firms and eligible entities to comply with the foreign direct investment norms. In this regard know that in the sector uploading or streaming of news and current affairs through digital media 26 percentage of foreign direct investment is allowed under the government route and this information is provided to you from the consolidated FDA policy of government of India. So in this context let us see some of the important differences between the foreign direct investment and foreign portfolio investment. The syllabus relevant for this analysis is highlighted here for your reference. Please go through it. See both foreign direct investment and foreign portfolio investment are important routes to access foreign capital. Know that foreign direct investment pertains to foreign investment in which the investor invests in an enterprise in another country and obtains a lasting interest there or to put it simply the foreign direct investment involves establishing a direct business interest in a foreign country and this could be buying or establishing a manufacturing business or building warehouses or buying buildings and FDA tends to involve creating of more substantial long-term interest or investment and well-being in the economy of a foreign country. In other words, FDAs are considered long-term investments and because of the significantly higher level of investments required the foreign direct investments are usually undertaken by multinational companies, large institutions or venture capital firms. So we can say that the FDA kind of investments may result in transfers of funds, transfers of resources or transfers of technical know-how strategies etc and for all these reasons and because of the potential to generate jobs the government of India states that foreign direct investment is a major driver of economic growth and an important source of non-debt finance for the economic development of India and know that there are several ways of making FDA one is by creating a joint venture then through merger and acquisition and by establishing a subsidiary company for example we know that Walmart acquired 77% stake in Flipkart in May 2018. So this is an FDA investment and in the last financial year that is in financial year 2020 from April 2019 to March 2020 the total foreign direct investment inflows amounted to 69.63 billion US dollars. Now let us see about the foreign portfolio investments. See foreign portfolio investment refers to investing in the financial assets of a foreign country and financial assets includes the stocks or bonds which are available on an exchange. It involves purchase of securities that can be easily bought or sold and know that the general purpose of foreign portfolio investment is to invest in the stock market of a foreign country in order to generate a quick return. So therefore comparing to FDA the foreign portfolio investment is viewed less favorable and this is because the portfolio investments can be sold off quickly and they are seen as short-term attempts to make money rather than making a long-term investment in the economy. So we can say that the role of the investor is active in foreign direct investment while it is passive in foreign portfolio investment. An FDA investor has higher degree of control than an FBI investor who has a lower degree of control over the assets. While foreign direct investment is associated with investments in the physical assets of a foreign country foreign portfolio investment is associated with investments in the financial assets of a foreign country and also know that the entry and exit for foreign direct investment is difficult compared to the entry and exit of foreign portfolio investment. Now let us come to the framework with respect to the foreign direct investments. See it is the department for promotion of industry and internal trade under the union ministry of commerce and industry which makes the policy pronouncements on FDA and this is done through the consolidated FDA policy circular press notes or press releases which are notified by the department of economic affairs of the ministry of finance. See the ministry of finance notifies such FDA circulars as amendments to the foreign exchange management non-debt instruments rules of 2019 under the foreign exchange management act of 1999 and the regulatory framework for FDA over a period of time therefore consists the foreign exchange management act and rules or regulations under the foreign exchange management act then the consolidated FDA policy circular press notes press releases clarifications etc. So with this we come to the end of analysis of this news article. In this analysis we discussed about the limit of FDA under the government route for uploading or streaming of news and current affairs through digital media and we also saw about the foreign direct investment foreign portfolio investment and also the important differences between them then we concluded the discussion by seeing the FDA legal framework in India with this we'll move on to the next news. Now see this news article the news is that rain in key wheat producing states of Punjab and Haryana is expected to boost the wheat crop sowing in the ongoing ruby season also the minimum temperature is likely to drop 2 to 4 degree Celsius in this week so that it would benefit the temperature sensitive wheat crop which thrives in cold conditions see wheat requires moderate temperature and rainfall during its growing season and bright sunshine at the time of harvest and know that wheat is the main winter crop and it is sown between late October till December while the harvesting starts from April onwards. So in this context let us have a brief discussion on major cropping seasons in India the syllabus relevant for this topic is given here for your reference please go through it. See we all know that India is agriculturally important country and India has three cropping seasons which are ruby, cariff and zed and as we have just said ruby crops are sown in winter from October to December and harvested in summer from April to June now we will see some of the important ruby crops especially we will see about wheat. See wheat is the second most important cereal crop and it is the main food crop in northern and northwestern part of our nation and as we have discussed previously this crop requires a cool growing season and a bright sunshine at the time of ripening. It also requires 50 to 75 centimeters of annual rainfall which is evenly distributed over the growing season then we have other ruby crops like barley, peas, gram and mustard etc. Now remember that though ruby crops are grown in large parts of India states from the north and northwestern parts such as Punjab, Haryana, Himachal Pradesh, Uttarakhand and Uttar Pradesh and also the union territory of Jammu and Kashmir are important for the production of wheat and other ruby crops and also the availability of precipitation during the winter months due to the western temperate cyclones helps in the success of these crops and this we have seen in today's news as well so this is all about ruby crops. Now coming to cariff season see cariff crops are grown with the onset of months soon in different parts of the country and these are harvested in the September-October months and important crops grown during this season are paddy, maize, javar, bajra, tur, mung, urad, cotton, jute, ground nut and soya bean. Now we will see about rice see rice is the staple food of a majority of people in India. Our country is the second largest producer of rice in the world after China and it requires high temperature that is above 25 degrees Celsius and high humidity with a rainfall which is above 100 centimeters and in the areas of less rainfall it grows with the help of irrigation. So some of the most important rice growing regions are Assam, West Bengal, then coastal regions of Odisha, Andhra Pradesh, Telangana, Tamil Nadu and Kerala etc. I know that after the green revolution paddy has become an important crop of Punjab and Haryana and in states like Assam, West Bengal and Odisha three crops of paddy are grown in a year and these are aus, aman and borough and a major difference here to be noted is that cariff crops are harvested in September and October while ruby crops are sawn in October and in areas like Punjab and Haryana rice is cultivated during cariff and wheat is cultivated during the ruby season. So here once paddy is harvested in October farmers have a very short time to sow wheat and because of this reason farmers in Punjab are indulging in stubble burning which appears frequently in news because it has become a major issue of pollution in the national capital region of Delhi. So we sow about ruby and cariff crops. Now there is one more short season called zait. In between ruby and cariff seasons zait is a short season during the summer months. Now some of the important crops grown in zait season include watermelon, musk melon, cucumber, vegetables and also fodder crops for animals. So in this discussion we sow about the major cropping seasons of India which are ruby, cariff and zait. So this is all about the discussion of this news article with this we will move on to the next news. Now we have this oped article which is with reference to women labour force in India. It provides some facts and critical analysis on some developments on women labour in our country. See the author considers this year that is 2020 as special in relation to women because this year marks the anniversary of two major events concerning the status of women. First it is nearly 50 years since the committee on the status of women in India submitted its report titled towards equality to the united nations and this report focused on women sensitive policy making in India in addition to providing a fresh perspective on gender equality. Secondly it is the 25th anniversary of Beijing declaration and platform for action. See this declaration serves as a benchmark for analyzing the conditions of women and state led empowerment. The declaration was adopted at the fourth world conference on women which was held in Beijing in September 1995 under the support of United Nations and the year 1995 was also the 50th anniversary of founding of the United Nations. Then the author states that India's female employment trends do not resonate with its high economic growth, low fertility and rising female schooling. While the gender gap has reduced in educational attainment between 2004 and 2018 the gender gap in workforce participation has widened and India has one of the lowest labour participation rates for women and according to the global gender gap report released by the World Economic Forum India is ranked at 149 among 153 countries in terms of economic participation and opportunity. This dimension considers female participation in labour wage equality etc and know that global gender gap index measures the extent of gender based gaps among these four key dimensions and they include economic participation and opportunity educational attainment health and survival and finally political empowerment. The index also keeps track of the progress towards closing these gaps over the time. Here we have given you India's scorecard from the global gender gap report 2020 and also according to the 2019 Oxfam report the gender wage gap is the highest in Asia where women earn 34% below men for equal qualification and equal work. Next the author talks about the disproportionate impact of the COVID-19 pandemic on women. We are saying disproportionate because 39% of women lost their jobs in April and May compared to 29% men due to pandemic. See bulk of women labourers in agriculture are landless labourers and manufacturing sector employs only around 14 percentage of female labour force. So these women are employed almost completely informally meaning that they will not be protected in terms of social security, insurance, provident fund, maternity benefits or gratuity. So a significant proportion of women are in a work that is low paying and insecurely employed and it is in this scenario the pandemic has affected their lives. And with reference to the labour courts the author's opinion is that the courts are designed to promote ease of doing business but they do not acknowledge the gender wage gap or non-payment of wages and bonuses and they also ignore the informal workers and mostly the women workers. So this is all about this article with this we'll move on to the next news. Now let us take up this editorial article here the author stresses on the role played by information and technology in different industries. So let us see what all policy reforms are required to adapt to the changing business environment of our country. The relevant syllabus is highlighted here for your reference please go through it. See we all know that information and communication technologies have crept into our everyday life. Now we can say that information is the new currency which is powering the economies. The expansion of computing power has driven the pace of information gathering and analysis. Now the author tells that the evolution of technologies have blurred the traditional boundaries between goods and services. See information-based technologies have been widely adapted across a broad range of industries and products that traditionally have not been perceived as electronic or software based. For example automobile was a traditional good but a modern vehicle has 40 percentage of its components from electronic based products. Similarly information and electronics are becoming all pervasive in other industries as well and this has manifested in increasing digitization and electronefication of the industries around us. And there is also another reason for this information revolution that is customers across the globe prefers such value-added products which utilizes evolving technologies as it provides a greater user experience to them. For example consider yourself buying a car. Now our thought is not just limited to the color aesthetics or fuel type. We will also be thinking about how technologically advanced the car is like using of advanced sensors technologies like artificial intelligence etc. But such emerging technologies will deliver its potential if we have a favorable system. We know that our political and bureaucratic system is built on different ministries divided into different departments. And each department like heavy industries electronics agriculture etc. have specialized in their respective fields. But over the years they have tended to operate in silos or compartments. We know that digitization and data analytics are becoming inevitable components of almost all products and services. And this blurs the traditional boundaries between different stakeholders. So what we need is a nourishing environment where different stakeholders are integrated in policy formulation and implementation. For example a major policy decision regarding the automobile industry should not be limited to just heavy industries and the surface transport ministries. It should involve electronics and information technology ministry as well. Another example is regarding the use of drones. We know that drones will rule the civilian and military sector in the coming days. Its applications include from weather forecasting in agriculture to enemy reconnaissance in military sector. And this can be effectively utilized only if there is an inter departmental collaboration. So what is the way forward? See the solution is getting rid of the departmentalization of policies. There should be a realization that in today's information and technology driven world economic development can be achieved only if various ministries are working together. So our policy makers should take a holistic view across different departments to ensure cooperation and synergy in framing policies as well as in its successful deployment. Also we need to build an ecosystem where clusters of companies working in complementary areas work synchronized or together. This would encourage multi and cross-disciplinary learning and spur innovation and economic development. Just imagine an industrial area where you have a multitude of industries related to educational and skilling institutions, research laboratories and testing centers etc. Such an incubating environment is bound to attract investment and improve ease of doing business in India. There is also a larger issue of balancing manufacturing and services. The author feels that present day policies by and large incentivizes only manufacturing. Further policy should also focus on the intangible sectors like the software, research and development and other services. So this is very important to encourage innovation and technological development. Apart from all these what we need is a political will and center state cooperation to ensure effective implementation on the ground. So this is all about the discussion of this news article with this we'll move on to the next news. Now this article says that the chief minister of Tamil Nadu has demanded more centers for conducting the Institute of National Importance Combined Entrance Test or in short INICET. Know that INICET has been introduced as the new postgraduate medical entrance exam. It replaces the postgraduate entrance exams for AIMS, JUPMA, NIMHANS etc. and it will be conducted by AIMS Delhi. Now let us see what do we mean by institution of national importance. Know that it is a type of university level institution in India. So some of the institutions established by an act of parliament are declared as institution of national importance. For example consider the national institute of design which is India's premier and first design institute. It has been declared institution of national importance by an act of parliament by virtue of the national institute of design act and another example is the Indian Institute of Information Technology Public Private Partnership Act of 2017. It declares certain Indian institutes of information technology established under the public private partnership mode as institutions of national importance and at present there are more than 90 institutions of national importance in India. And this includes several Indian institutes of technology and national institutes of technology. So it is very important to know that the institution of national importance comes under the union list of seventh schedule of the Indian constitution. See the union list entry 64 is about institutions for scientific or technical education financed by the government of India wholly or in part and they should also be declared by the parliament by law to be institutions of national importance. Here another important thing to be noted is that aspirants should not confuse between the institution of national importance and institutions of eminence. See institutions of eminence are established through the scheme of institutions of eminence by the ministry of education which was formerly the ministry of human resource development. But institutions of national importance are established through the act of parliament. See institutions of eminence scheme was launched in order to implement the commitment of the government to empower the higher educational institutions and to help them become world-class teaching and research institutions. And under this scheme 10 public and 10 private institutions would be identified which will emerge as world-class teaching and research institutions. So the aim of this scheme is to bring higher educational institutions which are selected as institutions of eminence to the top 500 of world ranking. And this has to happen in the next 10 years and after that the aim will be to bring these institutions to top 100 of the world ranking. And know that institutions of eminence will be eligible for a government grant of 1000 crore rupees. And once an institution gets IOE tag they will not be subject to the university grants commission inspections. And they are free to set their own courses and curriculum then fee structure, merit-based admission systems etc.  So in this discussion we saw about the institution of national importance and institution of eminence and the difference between them. This is all about the discussion of this news article. With this we will move on to the practice questions discussion section based on today's news analysis. Now see this first question with reference to higher education in India consider the following statements. The first statement reads the Ministry of Education is empowered to declare a higher educational institution as an institution of eminence based on the recommendation of university grants commission. Yes this statement is correct. The second statement reads a higher educational institution is declared as an institution of national importance by an act of parliament. Yes this statement is also correct. So in this question we have to identify the correct statement or statements. Here both the statements are correct. So the correct answer is option C both 1 and 2. Now see this second question. It is a three statements based question where we have to identify the correct statement or statements. Consider the following statements. Statement 1 reads wheat in India is primarily grown in north and northwestern parts of the country during rubby season. Yes this statement is correct. So you can eliminate option B. Now the second statement reads wheat requires moderate temperature and rainfall during the growing season and bright sunshine at the time of harvest. Yes this statement is also correct. So you can eliminate option C also. Now the third statement reads the precipitation due to the western temperate cyclones helps in the success of wheat in Punjab and Haryana. Yes this statement is also correct. So the correct answer is option D 1 2 and 3. Now the third question is related to foreign direct investment. Consider the following statements. As per the FDI policy 49 percentage of FDI is allowed under the government entry route for the sector of uploading or streaming of news and current affairs through digital media. See this statement is incorrect. It is not 49 percentage. It is 26 percentage of FDI which is allowed under the government entry route for the sector of uploading or streaming of news and current affairs through digital media. Now the second statement reads in the sector of publication of Indian editions of foreign magazines dealing with news and current affairs 26 percentage of FDI is allowed under the government entry route. Yes this statement is correct. So we know that statement 1 is incorrect and statement 2 is correct and we have to identify the correct statement or statements. So the correct answer is option B 2 only. Now you have these two main questions. Please write your answers and post it in the comment section. Our feedback will be given in a reasonable time frame. So friends with this we have come to the end of analysis of all the news articles taken up for today's discussion and also the discussion of practice questions. If you like this video please press the like button, comment, share and do subscribe to Shankara IAS Academy YouTube channel for more updates related to civil service preparation.


God geeks out about everything, but some things more than others. One characteristic of geekdom is an attraction to what is obscure or counter-cultural. When you like things that are unpopular, you become unpopular. Our geek God specifically loves things that other people don't. God cheerfully accepts ridicule to pursue interest in subjects that the world deems weird. It's fair to say that God is weird, and not a conflicted, self-conscious kind of weird that sometimes wishes it could fit in, but a full-bodied, naive weird that earnestly expects everyone to find debates about time-travel paradoxes delightful.


We have a hostage situation. Take him out. You stop this crate now. The train don't kill me? The people will. Tell me about it. So Liam Neeson is edited again in this action-packed thriller, but what did I think about it? Well, let's find out. My name is Brennan Keith-Avery, and this is just my opinion. Hey guys, thank you so much for tuning in to my opinion slash review for The Commuter. I really do appreciate it. But before we get into the review, help your boy out by clicking that subscribe button. Also click the little bell so you can be notified when I make uploads. And also give me that thumbs up. Let's see if we can get this video to 100 likes. So now we have the latest movie with Liam Neeson called The Commuter. When I first saw the trailer, I was really looking forward to this because I really do enjoy all the movies that Liam Neeson is in. Even back in the Star Wars prequels, I did enjoy that. I enjoyed all of his movies. This is being directed by Jean Collette-Sarah, and these two have been teaming up for like the past five or six films. And if you don't know who Jean Collette-Sarah is, he's directed movies like House of Wax, which I really did love. Orphan was a really good movie. I enjoyed that. Unknown. Nonstop. Run All Night. And Run All Night had a comment in it, and that was a very surprise because I, a real big surprise because I remember the trailers for that didn't look that great. But when I did see it, I was pretty much blown away. And they also did the Shallows which came out a few years ago. So you have a few films right there that Jean Collette-Sarah has done. And I really do enjoy all of those films. Now with this right here, if you've seen the trailers or if you haven't seen the trailers, Liam Neeson is a character in this movie that is a family businessman. He is an insurance salesman. And he is a commuter. Every day he does get on a contraint to commute back and forth to work. But there's a mysterious figure by the name of Joanna, played by Vera Forminga. And I love her as well. She has been working with Jean Collette-Sarah as well too. She was with the mother and the Orphan movie, what I just mentioned.  There's somebody on this train that doesn't belong. All we want you to do or all I want you to do is point them out. If you could point them out, Hey, there's $25,000 in this bathroom hidden away.   You just offer money to a stranger. It's like, Oh, you know, and she, he gives him the opportunity to take advantage of this. And there's a reason why he would or wouldn't. And you know, that's where you have your story. Now starting off, I really did enjoy the very beginning of the film. The way it started off was great because it just reminded me of everyday life that me, you and everybody else goes through. We all have to wake up. We all have to hit that alarm clock.  And they really did do a great job of humanizing Liam Neeson's character to someone that you can really relate to, especially when he's in peril and danger later on in this film. Something else that I liked about the film too is the editing. There was a few scenes showing him walking in the subway and like they were showing him walking slow, but hey, everybody around him, like going super duper fast, but the shot on him was staying still while everything around him was changing, you know, at a very rapid pace. And I just, I don't know for some reason, like, I really didn't like that. I'm just like, I'm really feeling this movie here. You know, there was a great opening credits and I'm not one to really love opening credits. But if the opening credits does give the film a purpose or whatever that just speaks to me and they did that great in this film as well. And so, you know, jumping back over to where I did give the plot, the story, the synopsis of the film, this beginning of the film was a great setup. And then the setup to where Liam Neeson is on the train. I like that as well, too.   So they had a perfect setup for the film, perfect setup to his character and a perfect setup to the plot of the movie to where, you know, he's on this train trying to pick out this person. But actually, when things start getting down to it and nitty-gritty, I started to be turned off a little bit. I started to become very, very frustrated. And Liam Neeson kind of was just making some dumb decisions to me and I really didn't understand why. I was saying, oh no, what's going on? Jean-Claude Serra, you usually put together such great things. Liam Neeson, you're usually a rockstar on all your films. Why are you doing this? I mean, you know the consequences of this decision, okay? You know this. I don't want to spoil it for you. They're in the trailer, but you may have forgotten and I don't want to spoil it to you.  Like, why would you do this or whatever? You know, you're going to get in trouble. And on the flip side of them, I became frustrated because like they're able to see or they are able to see a one person is able to see Liam Neeson's every move on this train. But that's not fully explained of what I'm just like, okay, how in the world were they able to see that Liam Neeson was doing this? And I didn't completely give up on the film.  But I'm not going to be patient. There's still room for this film to redeem itself. But fortunately, the film does redeem itself. Another great thing about it is there are a number of fight scenes on this train and a lot of hands and hand combat that was very intense. And it was very world choreographed. And I loved all the camera work when they was doing this because it was all done with one shot or it wasn't done with one shot. You can tell that they use some type of computerized technique to seem it all to to blend it all together. And it wasn't jarring or anything like that. But if this was literally done in one take, it would be impossible. But I do like what they were able to do with the computer graphic imaging to where they tried to make it seem like one shot. But it was really nice. And it was very choreographed. And it was very tough and intense. It was also a little bit unrealistic as well, because a number of characters just kept catching blows to the face and all parts of the body. And I was kind of saying to myself, okay, why has this character gone down yet? They should be knocked out.  They need to put like those power bars at the top of each character while they're fighting or whatever. And next one we'll know when the character is about to go down because this feels like a video game right here where, you know, people just keep getting knocked out over and over and over again. And it's just like, okay, what's going on? And there was this one character on the train that just knew how to fight randomly. They tried to sell him that he was just a regular person. And they did for the most part. But then or whatever, he's putting all these nice kicks and moves and jabs and things like that. Okay, like, is this some type of MMA kung fu ninja fighter over here? I mean, like, it just the chances of just a normal everyday person knowing how to fight this well would just kind of seem unrealistic to me. Was it nice to look at? Yes, it was very well choreographed.   This is annoying. And there were just too many unanswered questions as well. The plot and story just got really sloppy. It was too coincidental. I mean, people were ending up in places at just the right time that just didn't make any sense. People are calling this phone and that phone and this device and that device. And I'm just kind of sitting there like, okay, how is this possible? This is impossible. And I just really don't like where this film is going. And then like one of the last things is if you've seen that there was just one part of the the movie where I just kind of threw up my arms. Okay, this is just effing retarded, because I just felt that Liam Neeson should have died on this part. But no, he didn't die. He was just able to kind of escape from this one portion, you know, like by the hero and his chinny chin chin.   I don't like it. I'm going to give this a negative score. But the last 20 minutes or so, there was some redeeming qualities.  And I also, I mean, you know, it was kind of to the point to worry like you're screaming at the screen like character do this character do that. But then the character would do it or whatever. So I was happy or whatever.  It's a race against time. And like all of me and all of Liam Neeson's movies are a race against time. All of John Collette Serra's movies are a race against time. And this one is as well. But I didn't like this race for the most part. The beginning was great. First third of the first act of the movie was fantastic. The second act of the movie was kind of, you know, in crumbs and shambles everywhere. But the third act of the film or at least the second half of the third act did come together to where, you know, I was like, okay, you know, this was a big kind of sloppy, silly mess. But I still enjoyed it. You know, they still kind of made up and tried to tie together a lot of loose ends. And they did do that for the most part. But there was still some loose ends that kind of just rabble and escaped or whatever. And I may be the only one that feels this way because I was able to see this early at a screening. And when the credits came, there were everybody was clapping like, yeah, you know, like they really did enjoy the film. And I was kind of shocked by that.  I enjoyed it. But it could have been a lot better. And out of all the films that John Jean Calepseira did out of House of Wax, orphan, unknown, nonstop run all night in the shadows, the shallows, I like this one the least. If I had to rate the commuter out of a one out of 10, I would give it a 6.5 out of 10. Yes, a 6.5 out of 10. But guys, that's just my opinion. Have you seen the commuter or do you want to see it? Have I turned you on? Have I turned you off? Do you agree with me or do you disagree with me? Let me know in the comment section below. Let's get this conversation going and keep it flowing. If you like this video, go ahead and give me a thumbs up. And if you don't, that's fine. Let me know in the comment section below why. Go ahead and subscribe to my YouTube channel. Click the bell so you can be notified. Also go to my website. Check me out there book market. And also look me up on social media guys, Facebook, Instagram and Twitter. It's right at the bottom of the screen. And there's a link to all that goes step down in the description box below. And I just want to repeat that guys, please like my Facebook page. I would really appreciate it and it would help me out a lot. But guys, I just want to thank you again for tuning in to my opinion slash review of the commuter to rate the Bajam Calescero Starring Liam Neeson. And before you go, don't forget that my name is Brandon Keith-Avery. And that's just my opinion. Peace.


In 1994, Floyd Rees was a rookie general manager with the Houston Oilers and he inherited a mess. The NFL had installed a salary cap that year and the Oilers had not prepared for it. Most of the team's best players departed and Rees basically had to start over with the club's personnel. He made a lot of decisions in his first season as a general manager, but the best one might have been choosing Jeff Fisher to be the team's interim head coach and then making him the permanent leader. The Rees-Fisher combination would face challenges, especially a move to Tennessee that took four years to fully complete, but the duo persevered and by the time the Oilers became the Tennessee Titans in 1999, the two men had the franchise ready to go to new heights. Over the next five years, the Titans would win 61 games and made NFL fans of people all over the Mid-South. Tennessee Titans.com senior writer-editor Jim Wyatt covered it all, and he is quick to credit Rees for the talent that he assembled. I think Floyd Rees did a really good job of finding the right players at that time for this organization and God bless him, he did his best to keep that group together as long as he possibly could, you know, restructuring deals, you know, knowing that at some point things were going to have to change, but just look at the long list of players that he brought in here and his impact and keeping those teams together for so long.  And yes, Jeff Fisher deserves a lot of credit for, you know, the successful run before Rees helped build those teams. I'm very happy he's getting recognized for that. Jeff Fisher has been recognized for the 147 wins that he totaled in his 16-plus years as the franchise's head coach, but Fisher was more than the Titans head coach. He didn't just win games, Fisher dove into Middle Tennessee in a way that no one could have imagined. He became the face of the NFL in the Mid-South. He was out there in the community. He was trying to, you know, generate some buzz with the football team, building a program at the same time. He ended up getting this team to four playoff appearances in five years, two AFC championship games, a Super Bowl, and at the same time, you know, built a fan base that is strong in large part because of the work he did back then. It was a stick-long details and, you know, had people in place that helped him do it, had players in place that had his back at all times, and there was a culture when he was a head coach, certainly during the successful run that wanted to fight for him. He lost Floyd Reese to cancer on August 21st, and everyone is crushed that he won't be there on Sunday to go into the ring of honor with Jeff Fisher. They didn't always agree, but with years of hindsight to draw on, it's apparent that this was a great duo. Floyd Reese and Jeff Fisher made the other better, and in the process made the Titans special. I mean, they had different personalities, and, yeah, maybe they did butt heads on some draft picks and some personnel moves, but, you know, you always got the sense that they were in it together and in it to win together and had each other's back at a time when everybody was trying to, you know, pull the weight the same way.  I'm happy to see them recognized.


One of the best bodyweight moves for killer thighs are alternate lunges. So bring the feet together, you're going to step in, bend the back knee down and push your body weight back. Stepping in, pushing back, so really developing power through that front leg and strength through the thighs. Make sure you keep your back straight and don't leave forward. Going for three sets of 10 reps on either leg. Goblet squats are good for the thighs and the legs. The goblet squat or the sumo squats, you want to take the feet a little bit wider than hip distance. Wider than they'd normally be for your normal squat. And the toes are focusing out towards the side, so really point the toes out. Now the important thing here is to make sure that you drive your knees out over your toes still.  The weight goes directly down in between the legs and you come all the way back up into the middle, squeeze the glutes to the top. To make this more difficult, take a kettlebell, dumbbells or a barbell. And simply do the same move down and up. Three to four sets of 10 to 12 reps. The thighs or legs, I love to do squat jumps. They definitely feel the burn. The squat down, jump up. 8 to 15 reps, you will feel the burn. Round the clock lunges. So you stand in the middle and then you do the right leg first. Lunge to the front, lunge to the side and lunge to the back and then just plain simple switch legs. And it's kind of probably as many as you can in a minute.


In our last episode, we spoke about Husqa Castle in the Czech Republic. Apparently, Husqa Castle holds the gateway to hell. And even though the castle has been around for quite some time, we ended the episode speaking about the Nazi occupation of Husqa Castle during World War II. And even though we don't necessarily have all the information regarding the Nazis in Husqa Castle, we do have more information regarding the Nazis in another castle, a castle in Germany. But before we get started, you know what to do. Hit that subscribe button and give us a like. If you want to support the channel, there is a Patreon link below or if you just want to do a one-time tip of the channel, we do have Venmo as well. Welcome to Esoteric Atlanta. My name is Bryce and today we're going to be talking about Heinrich Himmler in Wegelberg Castle. So, at our Husqa Castle, it is apparent that these castles were used as portals. Now with Husqa Castle, so many people have had paranormal experiences there that it's not that odd to understand that the Nazis were doing something involving the occult in Husqa Castle. Well, the same can be said for Wegelberg Castle in Germany.  These were ideas that were molded from the study of the occult and the particular interest in Germanic history. One person in particular became so obsessed with Germanic history and the occult that he himself decided Wegelberg would become the center of spiritual awareness for the Third Reich. Heinrich Himmler was born in Munich, Germany in 1900. Heinrich Himmler went on to become one of the leading men in the Nazi Party. Himmler's family did have some connection to royalty. In fact, Himmler himself was named after Prince Heinrich of Bavaria. And in fact, this prince was Himmler's godfather. You see, for most of Himmler's young life, he was Catholic. However, it appears that Himmler had a very awkward childhood. He, I guess, was sick a lot. I guess you could say he wasn't the cool kid in school and we can look back at his diaries to kind of see this psychological breakdown. He wasn't the kid that was athletic and even though he became such a forceful person in the Nazi regime, he didn't really do well with military training. The country that we know as Germany today has had a very interesting history of its own. We have the Holy Roman Empire, the impacts of Prussia, so much stuff happened within this one territory that what we think of Germany today really wasn't even established until 1871 and it isn't really important to mention that within the unification of Germany, there was a law that was passed where they made regulations where you couldn't discriminate against non-Christian people. Super interesting, right? Seeing that we've got the Holocaust right around the corner, but by 1922 we can see through Himmler's diaries that he's starting to take a very nasty viewpoint on a certain group of people around this time while Himmler is getting his higher education, his parents also stumble upon hard times and cannot afford to continue paying his tuition. Now, this is important in my opinion because obviously Himmler was a very nasty person and you can see the frustration mounting with his parents and with his status in his own socioeconomic background as far as his peers. And so obviously he's taking all this shame, all this this grossness coming from his situation and projecting it out to other people, if that makes sense. And by 1924, Himmler officially left the Catholic faith in order to study the occult and embrace this idea that for some reason Germanic people are superior, not because of the history we've necessarily been taught, but because of what he and a lot of his cromies in the Nazi Party believed to be true. But we'll get deeper into what that faith was and what that belief looked like in a little bit. So with this growing aggression in Himmler's own personal life, his parents and ability to continue paying for his tuition, it's no shock that he joined the Nazi Party in 1923. And two years later he joined the SS in 1925. Now at this point the SS was a very small group of people about 290, 300 men and their main prerogative was to protect Hitler. But by 1927, Himmler had convinced Hitler to allow him to change up the SS and turn it into what we think of the SS today. So within 16 years the SS went to being the small group of demented men to a million or so people involved in a movement. And by 1943, Himmler had positioned himself to basically be the commander-in-chief of the SS. Himmler was the man that was responsible for building the concentration camps, these quarantined camps, if you will, for people who were not of Germanic blood, mainly being the Jewish people and the Gypsies. This also included people who maybe were not the healthiest. Maybe they had a disability. Anyone perceived to not be pure, but backing up a little bit. You see when all this started happening and he started to gain more and more power from Hitler in the Nazi Party, especially with his role with the SS, Himmler decided that he needed a headquarter for his glorious group of men. This headquarter would act as a school for the SS. In fact, I read that they called it the Nordic Academy. This place would also be the center, the Mecca, if you will, for this Germanic religion that they were sure would end up being the main religion around the world once the Third Reich won the war, which they didn't win the war. And on top of that, Himmler was certain all of his SS members would end up becoming priests in this new world. So these military guys that are running these concentration camps were supposed to be our spiritual leaders. And on November 3rd, 1933, Himmler found just the place for his new mystic school, his Nordic Academy, his Cathedral to beat all cathedrals, this new Vatican City for the Third Reich. And this, of course, was Weevlburg Castle. Now, Himmler didn't pick Weevlburg Castle because he liked the wallpaper. He picked Weevlburg Castle because of its location. And this is where we get into a little bit of what Himmler and his Nazi party believed. Now, I want to be very clear with you. Some of this stuff is recorded. The history of the Germanic tribe is recorded and is probably pretty accurate. If you can remember back a few episodes, we talked about the RH negative bloodline. Again, this is the bloodline that I carry. In fact, I myself would be considered someone of Germanic descent. You can tell by my coloring. Now, in this RH negative video, which I will link below, we talked about where the RH negative bloodline comes from that if we look at the science of the blood, just the science, it doesn't connect to the rhesus factor. Again, that's why you are RH negative. Well, the rhesus factor is named after the rhesus monkey. And so therefore, they're 15% of our world population that don't connect to evolution. So with that being said, there are a lot of mysteries around where we all come from. In my opinion, every blood group, regardless of what that is, tells us where our origins are. Only the elite group of people that have ruled our world don't want us to actually know what or where we come from. And even though all of our blood groups are different and might tell a different origin story for our specific lineage. In my opinion, it doesn't mean that any lineage is better than the other one. It's just different. It's just all a part of God's creation. And the Germanic story, the Germanic history of the people does align with the RH negative bloodline. And if you can remember two people who are RH negative, for the most part, do you have blonde hair, blue eyes? Just like myself, they look very Germanic. Now that's not saying that someone of a different race can't carry the RH negative bloodline. Of course, they can. It's just more commonly found in people of Germanic or European descent. In fact, the bloodline itself is believed to have originated in Europe. Now, we've also done videos on MK Ultramind Control and this idea of Operation Paperclip, which is super important for anybody living in today's time to take a look at because with an Operation Paperclip, we see that a lot of these big, big people in the Nazi party were never tried or executed in the Nuremberg trials after World War II. In fact, a lot of them were taken to America. And if you study Operation Paperclip, you realize this belief, this Germanic belief of a superior bloodline is still very much alive and well. This is what the royal family believes. Hence why the royal family has very suspicious ties to the Nazi party. They believe that this bloodline is special. They believe that this is the bloodline of a demigods. They believe that these people like me with RH negative blood are superior humans. I don't believe this at all, but they do.  This was their religion. This was their occult persuasion, was to purify this Germanic blood that they believed they had rightfully inherited from their ancestors that set them apart from the rest of the world. And Wiewelwer Castle was again a very mystical spot for this faith because this castle was by the Tütenberg Forest, which historically is very important marker for Germanic history because you see it was in 9 BC that a group of Germanic tribesmen led by a man named Arminius defeated the Romans in the area and kicked them out. It was after this point that the Romans never really could go east of the Rhine River because the Germanic tribes were like, no, no, no. Now this battle that happened in 9 BC isn't just significant to Germanic history. It's significant to world history in a way and in fact there are many historians that have called this battle the turning point battle for the whole world. Now Arminius himself was a Roman citizen, even though he was from a Germanic man, he had moved to Rome, gotten a citizenship in the Roman Empire and had learned to fight with the Roman military. So when he came back home, he knew how to defeat these people. In fact, the Roman people didn't even see Arminius as as an outsider. They didn't see him as the enemy. They saw him as their friend, their comrade. So this battle was unexpected and within three days, which again, the number three is a very occultic number, the Romans were gone out of this area. In fact, there is still a statue there for Arminius to signify this turning point in Germanic history. Again, all this stuff isn't bad. This is just what it was. And then in 98 AD, so roughly a hundred years or so years after this famous battle, a Roman wrote a book called Germania. Now this battle affected the Roman Empire so much that even a hundred years later, they were calling this battle the greatest defeat the Roman Empire had ever had. And so this book of Germania went around like crazy and describing these barbaric Germanic people north of Rome. These people were described in the book as being very, very fit, very big people with blue piercing eyes and hair of blonde and red. We go on to learn that the Germanic people themselves are actually Nordic. And if you have any type of European descent in you whatsoever, you probably will have a little bit of Scandinavian blood. I have Scandinavian and me. In fact, I had more Scandinavian in me than I actually realized. Now for most people, we know this to be true because the Vikings went all around Europe. Do you know conquering and having their way with some of the other European ladies? And so most of us now do carry a bit of that Viking of blood for me. Like I said, I had more than I realized I should have had, but then my apparently my four times great-grandmother was from Denmark. So there you go. So the belief is that the Germanic tribes came down from Scandinavia. They were again Nordic. So their lineage didn't start in sub-Sahara Africa. And that's why people of Germanic descent look so different, have piercing blue eyes, have light hair, have a different bloodline. And again, in my opinion, none of this is wrong. None of this is bad. We all originate from different places. But in my opinion, we're all equal. We're all created by God. It's okay to celebrate your heritage while you're also being respectful of other people's heritage as well. But obviously this was not Himmler's belief, nor is it our global elite's belief even today. Himmler believed that the Germanic tribes of people, these special people were rulers of the earth and should take back their rightful place as demigods. And in fact, if you know anything about the Nordic faith or the pre-Christian faiths of Europe, if you're of European descent, most of your ancestors before the spread of Christianity were pagan. And so Himmler really clings on to this occult belief that the Germanic people were God's chosen people and the Christian faith was just a distraction just to take away from our own special unique powers as Germanic people and therefore we need to purify the Germanic people. We need to celebrate our place as demigods and we're going to start doing this at Weivelberg Castle on the site where our manyists defeated the Roman Empire back in 9 BC. So again, because of this, this place in Himmler's deluded mine was special and mystic. I'm not saying that Weivelberg Castle isn't special. I believe portals are everywhere, but Himmler was obviously using these portals for bad, not for good. Now Weivelberg Castle was also used as a fortress against the Hungarians in the 9th and 10th century. And then in 1631, Weivelberg Castle was also the location for some witch trials and apparently in the basement beside Himmler's little room, which we'll get to in a minute, there wasn't an Inquisition room. Now most of us know the witch trials of Europe and the Americas were horrific. So we have the energy of that there as well. The basement of Weivelberg was also used as a military prison during the Seven Years War between the years 1756 and 1763. This castle is called the Nazi Castle of Doom. Literally this is like the castle of doom, the temple of doom for its entirety.  But then from 1924 on it was a cultural center until Himmler came around again in 1933 and was like, I think I'm going to use this castle for Nordic school and I'm going to make myself like the head of it and all of our SS people are going to be like these mystical priests in this fantasy world where my Germanic people are somehow now demigods and ruling the planet. So finally Himmler signed a 100 year lease for this castle, which we haven't had the 100 year mark yet. So I guess the lease got avoided when they lost the war and in January of 1934 they started renovations on the castle to build this school. Now they did a lot of work on the castle. Apparently the castle was really old. It definitely needed some upkeep but let's get into what exactly Himmler did in this castle because this castle was legitimately in my opinion being designed to be almost like the new Vatican City for this weird faith that Himmler found himself practicing. So if you took an aerial picture of the castle, the castle itself is in the shape of a triangle. Now we know this symbol. I'm not doing the symbol for nefarious reasons, but we do know this symbol is Illuminati symbol, but this is the symbol of the castle. You have three different pillars with walls in between and now the north tower is where a lot of the real witchy stuff happened. The north tower, there was this room where he set up 12 pillars. Now the number 12 was really important to the SS and bringing back the Teutonic folklore and history to the Nazi party, he decided that he was going to name a lot of these rooms after Teutonic historical characters like King Arthur and the Knights of the Round table. Now again, as I said, Germanic lineage isn't specifically to the country of Germany that we know today. This is all just northern European people. Again, people like myself, this is where my ancestors are from, is northern Europe, they're Nordic. And so these 12 pillars in the north tower were supposed to be the new Knights of the Round table. And so these 12 SS officers that were now the new Knights of Himmler's Round table would perform occult rituals in this north tower. They would go in there to do things that sounds a little bit like meditation, but I'm not 100% sure on that where they would try to commune with their Aryan or Nordic ancestors of the past, like the souls of these people that lived before them to try to hone in on their Germanic powers. No, I'm not against you communing with your ancestors. I always appreciate when I feel like my ancestors are around me and protecting me. However, I don't want to take any power from them, nor am I trying to dominate anybody else. I don't believe, again, I don't believe that anybody is better than anybody else, regardless of where your ancestors are from. It's just where your ancestors are from. That's it. Now, because I know what I know about what they believe and because I have an ancestor that again was born into this bloodline. I have a feeling that a lot of these occult rituals that took place at Weaver Castle are probably very similar to the occult rituals that take place at Bohemian Grove and on Epstein's Island. I'm not going to go into detail about what those rituals look like. Most of us, especially those who of us who want the truth already have a pretty good idea about what those rituals look like. And I will also attach a video below that I did a long time ago regarding Bohemian Grove for those who maybe don't know what happens in those rituals. But moving on. Now, I told you that there used to be an Inquisition room next to the basement in Weaver Castle from the Witch Trials in the 1600s. Well, with Hemler, the basement became a crypt. At the bottom of the basement, there was this huge swastika sign. And I guess this is where they like put a lot of the dead people from the SS because they were priests in this faith. Now, when it became apparent that the Third Reich was not going to win this war, Hemler ordered Weaver Castle to be destroyed. And so on March 31st, in 1945, three days before the American troops got to Weaver, the castle was destroyed. So there's probably a lot of information that we still don't have about what happened under the Third Reich in this castle. Now, interestingly enough, Hemler, who had been very close to Hitler throughout their whole takeover of Europe and then of the world, decided that he was going to go and try to negotiate peace with the British. He was like, screw it, we're going to lose this war. And so I'm going to go try to turn states evidence and give him all I got. Well, he got delayed in his plans and Hitler found out about it and ordered Hemler's arrest. Now, eventually the British troops did arrest Hemler and then Hemler committed suicide on the 23rd of May 1945. Apparently he drink cyanide. Now, we do know that according to our history books, the official story is that Hitler also committed suicide and now we know that that's just BS. He didn't. He, he was, he didn't die that day. Now, I don't know if the same is true for Hemler, but I would not be surprised if Hemler himself was also taken out of Germany through Operation Paperclip. Now, the U.S. Army captain who ended up capturing what remained of Yulvar Castle found a silver box in the rubble and this box contained a bunch of rings, about 200 rings and he handed all these rings out to his troops, these American troops. Now, these rings were called the SS honor rings. These rings were not a state decoration. Instead, they were personal gifts from Hemler to his SS troops because as you can remember the SS troops were not just supposed to guard the concentration camps and be just assholes, but they were supposed to be like the priest of this new, this new, this new world order that the third Reich wanted to bring about the SS troops were quote on quote, supposed to be the van guard in overcoming Christianity and restoring a Germanic way of life. The SS were not just people who signed up for the military like we have nowadays. The SS themselves had to prove through ancestry that they were purely Germanic people themselves. If an SS member wanted to get married, which was very much encouraged because they wanted people to have a bunch of little German babies, their wife, their pending wife, their fiancee also had to prove to the third Reich that they too were of pure Germanic lineage. So these rings were very special rings. Now for those who've studied the cult of Saturn or the cult of Satan, we know that our wedding bands, any type of ring that we're giving in love to someone else is a representation of the rings of Saturn. These rings represented in full force the Germanic mysticism. In fact, there was a skull and bones on the outside with a recipient's name on the inside with the date the ring was given and Himmler's signature on the inside of the ring, letters from Himmler with the ring would go on to say quote, remember at all times to be willing to risk the life of ourselves for the life of the whole and quote. Now these Germanic rings, these skull and bone rings remind me of something else we have here in the United States of America, something again that points back to Operation Paperclip, something again that points back to the fact that all of our presidents are possibly allegedly descendants of these Nazis, these SS members. And of course, I'm referring to the skull and bones club, the secret society. Now it's not just presidents who are also members of these collegiate secret societies that have their roots in the SS in the Nazi occultism, but there's also media personalities who were also a part of this group of people, one in particular again being Anderson Cooper, who was a Vanderbilt and is also one of the people that sits on the news every day and tells you what to think in the manner of Operation Mockingbird that comes from Operation Paperclip that comes from the Nazi party. But anyway, back to these fantastic rings. In 1938, Himmler ordered that all the rings of deceased SS members who died in battle to be sent back to the castle to be buried on the grounds of the castle. And then in 1944 he ordered that all the rings be sent back to the castle and I'm sure what they were doing when they were burying these rings was probably a ceremony of swords. Now, of course, there are many rings that are hidden still buried somewhere in the property of this castle. But the 200 rings that the army, the US Army Captain Black found, he did give out to his troops and apparently there are about 3500 SS rings that are floating around out there in the world. And of course, because they're rare and because of their significance with our history, they're very valuable.  So now we know that there's a lot of connections between the occult practices of the Third Reich and our ruling elite today. We've talked about the skull and bones. We've talked about the RH negative blood factor. We've talked about the fact that they actually actually believe that a certain form of human is like a demigod and needs to rule the earth. We know that they're satanic. We know that they worship Lucifer. We know that they worship Malak and ball. However, we also need to look at the concept of eugenics, which was a science that was established around 1920. Now this eugenics was about a breeding out people who were not considered to be pure.  They also practice sterilization. So people that they didn't deem to be worthy of procreating were often sterilized against their will. They also legally bred people. We've talked about this concept before with the Georgia guide stones. The Nazis belief in eugenics isn't dead. In fact, it's very much alive. In fact, there's somebody in our media in our spotlight today that is proponent of eugenics. That is Bill Gates makes you think twice about getting a vaccine from him. And I know this information is a lot. And honestly, we're just able to really skim the surface of everything there is to learn about what Hemler believed and how he used with the Nazi party use these particular castles within interesting history to conduct a cult rituals. Again, I want to emphasize that a cult rituals are not necessarily a bad thing themselves. A cult just means secrets are hidden. Some occult rituals could be a Catholic service that's honoring Jesus. But I don't think that's what the Nazis were doing. And I know for damn sure that is not what people are doing at Bohemian Grove and on Epstein's Island. Now we will be going deeper into this castle and into the cultic practices of the Third Reich on David Zublik's channel this Tuesday. If you are not able to join us last Tuesday when we talked deeper about Huska Castle on David's channel, please go back and watch that episode. We talked a lot about consciousness and what time really is and and that is something I really enjoy being able to do because on this channel, all I'm really doing is telling you the information in the form of a story. It's basically an outline for you to that then be able to go and do your own research. And again, I always want you to do your own research, but we will be taking a deeper look on Tuesday into Weivelberg. If you have any questions or if there's something you didn't quite understand with the story, send me an email at esotericatlanta.com at gmail and I'll look into it before we have our episode with David or you can also leave a comment below. Sometimes I do miss comments. So emailing might be better if you have sent me an email and I have not responded yet. I promise you I'm going to respond. It's just going to take me a minute. Got some other stuff going on. So when I have a chance to sit down and actually give you a proper response, I will because you deserve a proper response. Also, if you haven't given us a follow on social media, go ahead and follow us on Instagram at esotericatlanta. The bigger our channel gets, the more I want to involve you in decisions about the channel and that's the best way for me to be able to reach you as a collective whole. All right, guys, thank you again for sitting through another story. Let me know your thoughts in the comments below and I will hopefully have another video for you guys before Tuesday. I'm planning on it. Otherwise, I will see you on Tuesday on David's channel. Thank you again to Josh McKay for doing our music and to Todd Roderick for helping me edit and helping me with production. I hope you guys have a fantastic day and I will talk to you soon. Bye.


We're the man of the hour. I'm about to play rock band. What did you say?  I said I'm about to go play rock band. I'm looking at my drum set right now. Who's playing rock band? You need some breakfast and have a rock band. Look, it's a great thing to do. I get to, you know, I get to play some Paramore, play a lot of different music and, you know, keeps me active, gives my legs moving. It's fun. What? What a 2008 call and like, what are you talking about? I didn't think you were supposed to play that. I promise you, see what you're saying all this, but everybody reminisces their rock band day. You probably have a moment. Like when you were like, oh, I remember playing guitar hero three or whatever it was. What is your go-to song? Arabella by Arctic Monkeys or any Paramore song. I love Paramore.


One of the best ways of getting new clients and opportunities for your business is to Reconnect with the people that you already know and you probably know At least a hundred people on a first-name basis studies have shown that the average person in the modern world knows a hundred and fifty people Actually, that's not even yeah hundred and fifty people on a first-name basis But I think that the study with a hundred and fifty is that human beings evolved in tribes Around a hundred and fifty people. So that's kind of a very common Circle of Acquaintances and friends and family and colleagues and classmates et cetera et cetera so one of the best ways is to reach out to your existing network and in a caring way and to reconnect to see how you can help one another and You know oftentimes referrals can come from there now The thing though is typically the way that it's taught how to reconnect with your network is very Tactic-based. It's like use the script You know do this so that other people will do that and the problem with tactics Is that it takes the heart oftentimes it takes the heart and the caring out of it and it feels off To you and to the person that you are reaching out to Recently I got an email a reconnection email from an old colleague and It was an exact example of what not to do So I'm going to share that email with you and I'm going to kind of talk you through why it didn't work Okay, so the email subject line was hi George That's email subject line now whenever there's an email subject line like hi George it makes me suspicious right away because Oftentimes spam emails are start like that like when you email an old friend. I don't know you could say hi George, but I Don't know. It's just It's more like long time. No reconnect or long time. No see like Blast from the past or something anyway, so that the hi George sounds Feels too hot. It's like they're trying too hard to make it customized Okay, now let me keep going the email. This is what the email message said George. Hope you're doing well Okay, that's how it starts now. That's fine kind of generic But you know and that could see someone who hasn't contacted me in a while personally saying that okay next is I remember when you had initially come on my show you had a podcast I spoke on when I was just starting out and I always appreciated your advice back then Okay, now it would be even better if he had said Especially your advice about this or about that that was really helpful for me because as a result I've done this or done that now. That's like the ideal thing, you know when you appreciate someone's advice It's even better to say as a result. I've done this, you know because of your advice, right? Anyway, let's let's keep Let's keep going He and then he the next very next thing he says is I can clearly see you have invested time and effort into your videos Sharing your message with your audience. Are you happy with the exposure you're getting and Once I see that I'm like, oh my god. What's what's going on here? Is he Starting to want to sell me something. Okay And then he goes have you considered sharing your customer stories through a podcast platform of your own and That already that now this is being the sound generic and salesy first of all I don't call my customers customers. I call them clients and Anybody who serves people one-on-one calls their people clients or patients instead of customers So this is already sounding like he copied and pasted this from somewhere else Also if he had bothered to do a little bit of research on me He would have known that I had a podcast for a whole year already in 2014 I had a podcast for a year and recently I you know, I've been thinking about having a podcast again but I surveyed my audience and You know, I I'm already doing so much, right? But I'm like, okay audience if if you if you think you might be willing to pay for a podcast And I might be willing to do it but already I do it in so many ways And of course my audience came back and said no don't worry about the podcast We were getting enough from your articles and from your videos and I can just listen to your videos So that's my own just FY about why I haven't started the podcast Recently anyway, so the next thing he wrote was can I record a quick video for you to show you why? I believe you're not getting far more exposure and engagement on the awesome content. You're creating Okay, so immediately what he's doing here is seeding myself doubt and This is what most marketers do most marketers use what's called FUD fear Uncertainty and doubt that's what marketers want you want to make you feel if you feel through the marketing copy Oh fear.  I don't know the let me know what you think the most marketing Tries to get us to question our own inner authority and believe them the marketers authority so that the marketers can control us That's what marketers want. That's what business coaches business experts.  What gets you money and power? For sure is confidence now, that's not if you're not confident. I'm not saying you won't make money or gain power There are plenty of humble, you know Mr. Gandhi over here on the side or peace pilgrim They had a lot of power over people, but they were extremely humble That's what I'm aiming for in my own life, too. How can I be humble and self-deprecating and asking you to Go towards your inner authority and not just believe what I say. How can I how can I model that and still have? positive Influence on people because they want to not because I tell them what what they should do right so Marketers to set themselves up as you know six fever seven figure eight-figure earner and they're so you know Polished and they look amazing on their website so that they can control your mind You know that you don't you'll do what they tell you so that you'll go by anyway It's a lot of usefulness and being able to control you, right? So anyway, so let me let me let me keep going here And by the way just to give some context this guy the very last time The very first time that I interacted with this guy was he invited me to to speak on his podcast And he was very you know flattering and like I spoke on the podcast It was great and then soon after I spoke on his podcast not long afterwards He asked me if I would promote his new program promote his new coaching program and he even said well You know many of the other podcast guests are promoting So will you promote it too and it already felt off like listen I'm going on your podcast in part to do you a favor because you're brand new and you know And I'm going to promote the podcast episode and and now you're asking me to promote and almost making me feel bad If I didn't promote you that your program, okay? And then now many years later He's coming back with this message to me to try to flip things and like trying to mentor me on marketing and all that stuff when he Hasn't doesn't even know hasn't even gotten any hello from me yet. Okay, so he goes on to say I Spotted a few things that you appeared not to be doing or at least not doing to the same extent as other coaches I've seen that I think is severely Impacting how many people are seeing and finding out about your values of authentic marketing Let me know if you'd like me to show you what I mean thoughts You know and he signs off Amazing right like haven't heard from this guy in years and now he's telling me You're not doing things well and you could be doing you could be you're leaving so much money on the table or essentially that's what he's saying if he Took the time to consume some of my content. He would know that that's not what I'm about I don't want to do the same thing other coaches are doing That's a depth like almost like the exact thing I'm not trying to do is do what other coaches are doing Which is to set themselves up with like like some guru and you know use really clever video titles, right? super clever video titles and video calls to action and blah blah blah blah all the stuff that To be honest Feels manipulative to me. Not that it has been you know good titles don't happen to be manipulative But many video titles are clickbait. Okay, email subject lines, etc. So Okay, so the last thing he does he gives me a ps this is in case you're wondering if this is some kind of generic email Here's the best I could think of to prove to you that it's not I wouldn't do that to you and he puts an image of One of my screen capture of my videos and with a post-it note That's his high George and he's obviously analyzing my videos with the stats and everything Third I'm like, okay Fine, but an assistant could have taken that picture because his face was not in the picture And it would have been so much more thoughtful if you wanted to show me that it was a really personalized thing to record a One-to-two minute video attach it to the email. Yes, you can do that That's that's not a bad idea. In fact, if you haven't seen someone in a while, you know Or if you just want to really you know make it personal Record a one minute one minute videos not too long and just say hey George just wanted to reconnect been a while I really appreciate what you said in the past about this I ended up doing that anyway I just want to reconnect with you and see what you're up to these days and how I might be able to help you and I want to share what when I'm up to if you're you know, you might be able to help me out, too You know, and that's a that'd be a really nice message whether it's done in video or in an email And just to get on a phone with someone get on a zoom call with someone Before you pitch them about your service in a sitting in the first email, right? And so Let me kind of start to wrap this up by By saying this, you know how I started this video saying that it's great to reconnect with the people that you know because we're Well, I didn't say this earlier, but this is important to remember the people that you know Don't remember what you do for a living Unless you are a plumber or a real estate agent or a you know a family doctor or something That's so obvious so mainstream that oh, yeah family doctor. Oh, yeah plumber. Oh, yeah, real estate agent, right? That's very very common and it's like easy to remember But if you are some kind of holistic healer if you are an authentic business coach if you are a relationship coach I mean anything out of the ordinary. Yes, even a relationship coach is not normal still It's not mainstream people don't remember what you do even your mom doesn't remember what you do Okay, I mean my mom doesn't even know what I do. I tried to explain to her so many times, right? But it's like Even your friends don't really totally remember what you do if you don't believe me ask them Hey, can you describe what I do? It'll be like I think you do this. Is that right? You know seriously they don't people don't remember your friends and colleagues and family members They're not thinking about what you do all the time you are so if you're thinking about what you do Of course, you think they are thinking of what you do They're not and so when they come across somebody who needs what you offer they don't think of you They don't think of you accept if you recently reconnected with them And then you had a conversation and they relearned about what you do then almost certainly you will get referrals in the next You know a couple of days or a couple of weeks from that person or a much higher chance that you will so it's great to reconnect with people but Not to use it as a tactic to say gosh, I hope this person refers me business I mean you could do that, but it just especially those of you watching this and me it feels kind of off So what do we do instead? Here's what we need to do instead We need to get back into our heart of caring and liking other people If you genuinely like somebody right of course you'll want to keep in touch and you want to keep in touch more as a sense of appreciation and like Playfulness and friendship like hey, I really Like what you posted on Facebook recently. That was really great like a sense of like hey I really like you and yes, if you feel like hey, let's get on the chat. We haven't caught up in a while Let's catch up for a while right let's catch up and in the catch up Of course, you're gonna mention you're gonna ask them what they're doing now and you can mention what you're doing and and it'll be very friendly and There's there's a genuine sense of enjoyment is what I'm saying rather than I'm using a script to get someone to you know a friend an old friend to refer me or an old colleague or whatever it is Okay, so what we need to do is what life what spirit is calling us to do Which is to love more and Guess what I'm talking to myself too. I have been so focused on my business in the past couple of years and Really in the past ten years I've been so focused on my business that oftentimes I have forgotten to reconnect with my heart of Caring for individual people in my network to remember to like them again to remember what I like about them again So that's my challenge for you and my homework if you choose to accept it my mission for you Should you choose to accept it? Is to look at your network again look at your Facebook friends look at the people that you text message with look at the people in your That you email your no I mean people who haven't emailed you in a while you haven't emailed in a while You might have a spreadsheet of contacts or you might have some way, you know phone address book or something look at your contact list again and look at as you look at each person think about what you like about them and Just Find your enjoyment for that person again and then reach out because of that enjoyment not because ooh, they might refer me some business love again and Love doesn't require a referral Love doesn't require that person to even write back to you Love is simply. Hey, I just I'm thinking about you. I really appreciate this about you and if you're up for it Let's have a reconnect call, but just that's all I wanted to say hello and help you doing great And if there's anything you can help me I can help you with let me know if what's going on in your life Can I pray for you? You know what's going on in your work? Is there something I can help you with there? Or you need you need referrals. Do you need clients? How can I help or not just how can I help it really?  It's not just about of course You're gonna make money. Of course, you hope that your business is sustainable, right and thriving Yes, of course, you'll make money and get clients and do Facebook ads and do content and all a blah blah, but all of that I Hope you'll remember and I will remind you as often as I can That it is just a stage for your mindfulness for your humility for your courage for your Learning forgiveness for your learning love most of all, how can I love people more? How can I love others and serve others more? Regardless of what happens Regardless of what happens Now it just so happens that if you do that people tend to love you back and your business tends to thrive But if you use it as a tactic, that's where everything falls apart You can't use it as a tactic. It has to be genuine. It has to be authentic it has to be an authentic business and The authenticity comes out of the reconnection with your deeper self with your higher self however you want to call it so Come back to our heart of love and our heart of caring look at our network find our enjoyment and I'm not saying by the way. I should clarify this I'm not saying you should look at your network and reconnect try to read try to re-love and reconnect with every single person there. No You probably know a hundred two hundred maybe even five hundred people. So look down the list of people Here's what you do you look down the list of names and as soon as you come to a name where you feel something You feel like ooh, there's a genuine sense of connectedness there Okay, then Reconnect with the thought about that person why you like that person why you why you want to support that person's mission in the world and Then reconnect from that place of love Regardless of what happens regardless of they even write back to you Okay, but then seeing the message maybe they're too busy to write back I don't know but then seeing the message is a blessing already and even if they don't see the message Your thought vibrations of love and enjoyment of that person is a blessing for them in ways that you cannot imagine So don't reconnect as a tactic certainly don't do what this person has done unto me and And even so I wish well of him Who knows he might even be seeing this video and if so I truly wish you the best So Anyway, I hope this is helpful and I guess I'll might want to thank those of you who are here with me live Ginny and Shweta. Thank you I just actually had an interview with Shweta and I'm excited to share her her interview with you in a couple of days from now Gudrun captain Miriam Thank you so much and there's a name in Hebrew here. I can't pronounce because I don't know Hebrew. Sorry And just wants to Say call for some of the comments here Yeah, I suggest to unlearn to learn yeah, so Shweta says unlearn to learn We have to unlearn so much of what the marketing experts are telling us so that we can relearn What feels really right to our souls our hearts and from what feels really right? How can we love our audience and connect with them in a way that's truly caring and if we do that? Allow the natural reciprocity to happen. Okay, allow it to happen and love no matter what thank you And Shweta says true confidence. Yeah, true confidence is Reconnecting with your inner authority. That's where true confidence is right and true confidence in connecting with somebody is when you love them And you enjoy them without an agenda That's true confidence right in networking and connecting Thank you captain for your comment there. Thank you Miriam Captain says did you reply? No, I didn't reply. I don't I just I Don't even want to reply and send him this video or my blog post about it because I think that would be Maybe too much for him right now because he's he's in a state of like getting business and you know and guess what? I was like that too So this person is not bad, you know, this person is not you know evil. No, this person is simply young That's all they are. They're just young. They're just at a level of development that I know I was there I was there for sure. I was there and sometimes I have the danger of slipping back You know growth is not only like this It's like this, you know, and then hopefully the trajectory is going up eventually, but it is you know come we come back to bad habits occasionally, right so Elizabeth, thank you as well. All right, everybody. I wish you a joyful resourcing Wherever the true and deepest and unlimited source of your love and joy and peace is and confidence I hope and pray that you will reconnect with that today and every day Wish you well


This week is National Infant Immunization Week. In 2014, more than 600 people across the nation were reported to have measles. This is the largest number of cases in the U.S. since measles was eliminated in 2000. Giving infants the recommended vaccinations by age two is the best way to protect them from 14 serious childhood diseases. It's essential that infants receive the recommended immunizations because it's the best way to protect them. It's easy to think of these as diseases of the past, but they still exist and children in the U.S. can and still do get some of these diseases. Vaccines are the most successful and cost-effective public health tool available for preventing disease and death. For questions and more information about immunizations, visit the Center for Disease Control and Prevention's website.


Stevenson defeats Masai tonight, 20-10 here at Mustang Stadium. Glenn Clark with head coach Paul Cantabene. Coach, let's run through what you liked, what you didn't like from tonight's performance. Well, I like that we moved the ball in offense a lot. I think we got a lot of touches for a lot of people. I think we did that. And I think we played hard for the most part, which I really like. And we faced off really well, so that's good that makes life easy on us when we're able to do that. But I think we still need to play better, especially defensively. I thought we gave up some easy goals in the second half. This is kind of a lack of concentration sometimes in these games. It kind of happens a little bit. But overall, it's a good effort, especially playing Stevenson's tack on Friday. So we get an easier game on Wednesday to get ready for that helps. But we've got to play better on Friday for sure. We wouldn't expect to win that game.  So let's talk about your, because we're going to chat with no one here in a second. The strategy for the green light, for when he wins, is it always on with him? Is it always any of this, whatever the circumstance is, you go ahead and try to go score a goal? Well, it's not always on. But we have a couple of plays that we like to run out of that to help us score goals off the faceoff. I think that's really a big part of the game. We want to be aggressive with that. And I take very, facing off very seriously. And I think we've got two guys that can help us win faceoffs. Obviously, Nolan's a little more offensive minded. So that helps us.  So he's kind of tough to stop and you get down that. But he's also doing a better job at distributing the ball. He's all today coming down, hitting some guys. And that's a big part of it. But coming down that alley, scoring some big goals. Forced it last week against Eastern, scoring a big goal. And he should have had another one to be, was this a little smarter? Right, Nolan? And he would have been got another one there. But I think that we're continued to be aggressive in the faceoffs. I think that's something we have to do and really press other teams about that, especially when we get their faceoff guy on the field. They're not always the most strongest defensive guys. And so we really want to try to put some pressure on other teams doing that. And teams are scouting us and ready for that. But we're still going to be aggressive with it. You mentioned Stevens on Friday night, right? It's a quick turnaround for a really good team. At a point in the schedule where, typically, you're in the throws of conference play. What do you need to do better on Friday night to get a big win? Well, I think we just got to play better defense overall. I think we'll come to being a little more excited defensively. I think we got to do a much better job of understanding personnel and getting the ball off the ground. We got a couple of deflections in there. But I think we'll come ready to play. And they'll be excited, too. They played tonight. So we both know that. We played in the Mustang Classic. So we know what it's like to play back to back and get that. We'll get a light practice tomorrow and get ready to go and put our changes in for them. And we'll get ready to go. And it'll be another great night under the lights on Friday. I want to shout out your barber before we finish this.  Who do we shout out for that? Well, Gene and Barbara up there, up in there in Seven Valleys, Pennsylvania, he's right there, which is excellent. A great nice older guy right out of his house. He gives me a great cut. And Currie every once in a while when he goes there. Currie is listening. Currie really needs a haircut because he's got way too much flow going and being a lax, bro. Yeah, well, come on. He's in it. They know he's got a ride with them. He doesn't. He's got to get a haircut. He's got to get a haircut. But overall, Gene does a great job for me. Appreciate it, Gene. You always give me a great haircut. Whatever MC says, it doesn't really matter. Coach, congratulations on a win. Thanks for coming up and hanging out with us. Thanks a lot.