You're listening to highlights from The David Feldman Show, heard nationwide on Pacifica Radio, or as a podcast on iTunes, Stitcher, and now YouTube. Please subscribe to this channel. For more information, go to davidfeldmanshow.com. Thank you for listening. The David Feldman radio program is made possible by listeners like you.  I believe in us. I believe in us. I'm so happy today. All we get is bad news coming out of Washington, D.C. My listeners are depressed. The July 4th weekend is coming up. It's barbecue time. And finally, some good news. Finally, now according to the Government Accountability Project, foodborne illnesses sicken more than 76 million Americans each year. They are responsible for 725,000 hospitalizations and more than 5,000 deaths each year. But, don't let that affect your barbecue, because Donald Trump, and I don't like him, but he's finally doing something good. I knew if we waited long enough, he would finally do something good. There's news coming out of Washington, D.C. that Donald Trump's Department of Agriculture is ready to implement a new regulation called the Modernization of Swine Slaughter Inspection, MSSI. For more on this, we are joined by Amanda Hill. She's the Director of the Government Accountability Project's Food Integrity Campaign. And she joins us from Washington, D.C. Thank you for being with us, Amanda. Thank you so much for having me. Well, I cannot wait to fire up the grill and serve pork because our leader, Donald Trump, is modernizing the way we slaughter swine. This is great.  I think we might need to correct your assumption about what Donald Trump believes modern to be, because the only thing modern here is that there's nothing modern about it. There is nothing modern here. There's no modern here. It's actually just privatization. Privatization, that's been around for a long time, and that notion that that'd be good for us has been around for a long time. But we know time and time again, especially in the world of food safety, that we don't want to let these industries regulate themselves. Because when they do, they don't do the greatest of jobs. In fact, even with regulations, things aren't great. So this modernization, which is privatization, I don't know, I'm a little concerned about it personally. The modernization of swine slaughter inspection rule, according to foodwhistleblower.org, that is your website. They are asking pig inspectors to inspect 83 pounds of pork per second. What does that mean? It's a calculation based on one of these hogs. They're not little tiny things that are streaming down a conveyor belt. These are enormous animals, roughly 250 pounds. And these inspectors are slaughtering those pigs at 1,300 hogs per hour. Okay, so we were being a little cute and funny here, but obviously we have a serious problem with hog inspection. I don't eat pigs. I'm a borderline vegan, so I don't eat the stuff. I don't know anything about slaughtering pigs. I know that pigs are the closest thing we have to humans. I don't mean to depress anybody, but they know they're about to be slaughtered. You can hear them screaming. They make great pets. They're almost as smart as dogs, but that's not why you're here today. You didn't come on to preach veganism unless you did. People love bacon. People love bacon. They're completely detached from the pig. Bacon is just something that shows up in your sandwich. We don't know where it comes from. It just tastes great, according to people, but it comes from pigs, right? And there are slaughterhouses. Forget the plight of pigs. From what I'm reading over at foodwhistleblower.org, there's a new regulation being considered by the Department of Agriculture that would end up putting toenails and garbage into our pork products because they're trying to speed up the slaughter of pigs and keep the inspectors overworked. Is that essentially what's going on? They are currently overworked. The new rule would have them out of work. This is an opportunity for the plants to take over their own regulatory processes. This is an opportunity for them to make the decisions about what gets in your bacon. If that's toenails, then that's the consequence of going fast and they want to go fast. Let's just say you do eat meat. If you are a meat eater, you're going to be hurt by this too because you're now going to be getting a subpar product, a product that was not as good as you used to have it. And you're going to be paying the exact same price for it.  If you don't eat pigs, and a lot of people don't, and a lot of people who are interested in seeing this rule stopped are doing so out of animal welfare concerns, it's smart to take a stand against this rule. It's smart for you to say, you know what, I don't eat pig, but I don't want to see pigs slaughtered in this fashion. I don't want to get too graphic.  It's not if you've seen some of the undercover video of this. What happens in the process of the slaughter function, so you have to render the animal insensible. So just basically what we're saying is knock them out.  So imagine a situation that's so fast, just so fast, moving so fast, that the pigs aren't properly shocked. That means they're going to get shackled and have their throat slit and potentially be scalded alive as a consequence of this high speed. So this isn't just a meat eater problem because you don't want to have poop in your bacon. This is a situation for anybody who cares about animal welfare as well. How we treat animals is a pretty good barometer of how we treat each other. And they can't even execute prisoners in this country benignly. They can't even figure out the cocktail to create a painless death for inmates when we do capital punishments. Who do you think they've got committing these gross deaths? Who do they have on these flatter lines?  They're probably folks that people don't pay much attention to at all. And I'm talking about, by and large, an immigrant workforce. A lot of that workforce is not documented. And so these people who are witnessing, who are in the best position to stop these atrocities, to stop poop from getting in your bacon, to stop the toenails in the hair from getting in your bacon, are the people who have no voice and that's not an accident. They didn't put those people there by accident. They know that they'll never speak up and they don't have a lot of whistleblower rights. They can't speak up freely. When they witness these kinds of things like sick pigs getting put into the slaughter system, if they dare speak up, they risk being fired. You're saying that Big Ag, it's in their best interest to hire frightened, undocumented workers who will keep their mouth shut because Big Ag has something on these workers and if they speak up, they'll be sent back to where they came from. Precisely. Let's make no mistake about it. They don't want people to speak up about what they see and they don't want those undercover videos being made of what's happening because the entire industry is predicated on secrecy because if you knew what was happening, you wouldn't buy into it and if you bought into it, you would do so at a lesser degree and that's a fact of the year. Let me tell you what they do to these folks. Who are the people who bring you these animal proteins? What's their life like? You're saying that it's not about the wall, it's not about keeping Mexicans out. The problem is a company like Hormel. Who are some of the butchers that do this?  I mean, they're the ones that are using the pilot program for this high-speed slaughter rule right now and they're reaping the benefit of it right now. Donald Trump says we need to build a wall, we need to keep the Mexicans and the Guatemalans out and we have ice from immigration rounding up people but we really know where the undocumented workers are. They're on the slaughterhouse line, right? That's where you'll find them, right where they're supposed to be. That's okay with Trump because that's helping his friends in Big Ag. We need frightened people in this country illegally so that we can treat them like slaves. That's part of the plan. It's not an accident. It's part of the plan. That's it. That's what's happening and those are the people, these frightened people who contact us. They want help and their stories are the same. If I do this, if I come forward, not only will I get retaliated against for doing so but the people that I am friends with and family with inside these plants, they too will get retaliated but wait, it gets worse if I do tell the truth, if I do speak up, if I do go public, I will never work in my small rural community again. It's a lot of weight to bear for somebody who's clearly unwanted by this president but he does want them because he wants them to do this slave labor. He needs them to carry on this farce, that this is a benign industry. I think if you knew it was happening, if you knew it was going inside of those walls, I think you'd think twice about purchasing those products. I know that most people are smarter than I am and they're saying, David, move on, we get it. But you don't hear this. You do not hear this in the newspaper. Well, you don't hear anything in the newspaper. You don't hear it on the radio, you do not hear it on television. You don't read about this. This is never discussed and I've been saying this for years and I'm going to just repeat this one more time because this is the immigration issue. The immigration issue is it is not that people are coming to this country and doing the jobs that we could be doing. It's not even they're doing the jobs that we don't want to do. They are doing the jobs that we can't get hired to do because we're American citizens and American citizens have rights. Because American citizens have rights and they speak up for themselves, there are jobs that have to be given to undocumented workers in this country because they're the only ones who will keep their mouths shut. Correct. And that is a business plan. That's not an accident. That is a business plan. So if you were to look at an assembly line, do you call them assembly lines, a slaughterhouse line? What do you call these things? That's a slaughter line. If you look at a slaughter line, this might be an unfair question, but what percentage of them would be undocumented? That I'm not sure of, but I can tell you that the vast majority of them are from an immigrant workforce. The speed is what kills you. The speed is the problem, and that's exactly what this new rule seeks to unregulate. It takes the chains off of speed. And we're looking at 30,000 motions per shift. That's the average slaughter line worker. And he or she is now completely unprotected. There is no regulatory watchdog watching over the line, making sure it works anymore. That's gone. So this is the secrecy that has been enhanced. Are there inspectors on every slaughterhouse floor? Yes, there are. Yeah, that's by law. They can't get rid of the federal meat inspector entirely, but they can take his or her job duties and hand it over to the companies themselves in large proportion. And again, that's what the rule is all about. It's make no mistake. This isn't a way... Nothing about this rule is going to make your food safer. I mean, it's a regulation designed to deregulate. You don't hear about those often, but this is exactly that. This is giving these big giant corporations more ability to put profit over public health and less stringent oversight. A move towards self-inspection is if I were to walk onto a slaughterhouse floor, will I always see a USDA inspector from the Department of Agriculture? You should. You should, yes. They're there by law. By law. Courtesy of the jungle, right? So Upton Sinclair has brought you meat inspection as we... modern meat inspection as we know it, not modern meat inspection as Trump knows it. Every slaughterhouse floor has a government inspector. There's no such thing yet as self-inspection where Hormel inspects itself. There's always a government inspector on the floor. Correct. Are they moving towards self-inspection? Is that what they're... Oh, yeah. Yes, yeah. That's the goal, right? I mean, let them regulate themselves. We'll save some taxpayer money and everyone will go on and be happy and we'll all sink to the same level as China and keep those same sorts of standards as our own when we've always held our standards so much higher. Now we'll just forget about it. It's the Wild West. It's the Wild West now. I have trouble almost talking about this subject because it almost belies the truth that's very apparent that things aren't so great right now. Things aren't wonderful now. So the thought that Trump is going to make a bad thing worse is outrageous to me and everybody needs to be paying attention to this. Everybody needs to be talking about this. Anybody who eats hot dogs for 4th of July ought to care about where their hot dog comes from. Because the likelihood is the only reason it doesn't have a big old piece of hair or toenail in it is because of a federal inspector who's doing his or her job. And that's who you want to thank this 4th of July. So to eliminate them from the game, and I'm not saying this new rule is going to completely eliminate federal inspection. I'm not. We are walking that path. We are going down that path. We are headed toward a deregulated food industry. And even if that's many years from now, we don't want to be eating until that point toenails. We want to say at this point that we are not willing to accept less as our new standard. We're just not there yet. We're not, as a country, we're willing to spend some money on food inspection because everybody eats.  Everybody eats and everybody deserves to serve their children safe and wholesome food, right? That was a right we all sort of enjoyed. Well, you can't let Trump take that away or any politician takes that away because the only thing that's benefiting, the only person in the room who stands to benefit from this are the greedy corporations that I think have done quite enough and they've hurt quite a few. So it's time to stop giving them more handouts and start taking care of ourselves. The inspectors work for the government. They're not undocumented workers. Why aren't they speaking up? Well, they do. They do. You're welcome to check out what they have to say at foodwistleblower.org. You can review their affidavits. Very brave whistleblowers spoke up, but the reality of the situation is the plants have so much power in this scenario. The plants, the private part, have so much power that they even influence the federal government to do their will in their bidding. So it takes a really special, brave USDA inspector to come forward and present his information to the public. It's an amazing thing. And I have to say, as a whistleblower lawyer, these public employees, the government inspectors who speak up, they have more rights than the private employees, the plant workers. They have many more rights under the whistleblower protection. Let's get to that in a second. Sure. Tell me about the inspectors. Who pays their salary? Taxpayers or Hormel? Taxpayers pay their salaries. Yeah. They work for the taxpayers? They do. They do. They are civil servants. Are they frightened of the owners of the slaughterhouse? Do they show up every day to the same slaughterhouse? Are they kind of like the factory workers? They have shifts where they're inspecting each day? Yeah. They're not the factory workers. They're not the plant workers. They are third party. They do have power to stop things and to regulate. However, the nature of this industry is that the plants have accumulated much of the power that the inspectors once had. And they are able to bully inspectors through back room dealing. And these plant managers are in cahoots with people at the district office and the government inspectors. ICE has its own union. Right. Do the inspectors have a union? The inspectors do have a union and their union absolutely supports them and their ability to speak up. But I have to be clear to you that this is not an all things equal game. I mean these guys, these inspectors are fighting an uphill battle. They have been losing clout and losing their strength and their fight against the incredible, powerful lobby of the industry. These industries are no joke. Everybody wants to talk about national security like that's the only thing going on. But in the United States we have incredibly powerful food industries in the meat. The animal protein industry is a major player with an incredibly strong lobby and they bully the US government's federal inspectors. I'm not saying every federal inspector can't do his or her job effectively, but I'm saying everyone has felt the effect of the growing power of this lobby. They know it well. I'm all about finding a scapegoat. We are talking about slaughterhouses. As long as we're butchering, let's find a scapegoat. What about the union? What about the union? Why isn't the union speaking up for these inspectors and portraying them as the victims here? Because it seems to me if you're an inspector and you're taking taxpayer dollars, you have an obligation to report undocumented workers. If you see something, say something. So if we want to rattle the cage, why not blame the inspectors? I would not. I'm never going to say it.  I agree with you. I agree with you. You've got to stand with your government. When you agree to engage in this conversation about this rule and what Trump is doing, you're saying that I want my government back. I want my regulations working for me. I want my inspectors to be heard and heeded. I want to be a part of my government. And not to say, you know, the government is failing. They're not doing enough. They're not looking out for us. They're not paying any pay or dollars or being well-spent. That's bull.  I mean, I know these people. Do I sound like I'm connected a little to the problem? I am because I know the individuals who are the players in the game. And I know they're doing an amazing job and they're standing up for your family's food safety. They're standing up for animals, right? They don't work at PETA, right? But they're standing up for animals and losing their jobs to do it. He blew the whistle on inhumane handling and conscious pigs being shackled blew the whistle blew the whistle We worked with him and and he was able to to keep his job and change the behavior of Tyson in that case and it takes one person with an incredible amount of Resolve to make it happen and sometimes it takes a team of lawyers behind that person to make it happen But we are making it happen and and you know the blame does not is not the on the federal meat inspectors They're doing a hell of a job. I Get that I get that I'm just talking about public relations getting things done Expectations I don't expect Hormel to be anything other than what they slaughter pigs They're gonna always be that way right you turn to the government to take them on and if the government isn't taking them on You have to hold them accountable. I know that the food inspectors are like the police You know, they're trying to protect us. They're trying to protect us But I also know that the police turn a blind eye out of convenience and laziness and the police are very dangerous And as a tax-paying citizen, I just wonder if it's more efficient and effective to start attacking The USDA because they are responsive. They're the ones who actually care About this stuff. Hormel doesn't care When the stock market crashes you blame the SEC when the banks crash you blame the FDIC It starts with blaming the government. I'm not a USDA Apologize I'm really not I mean I think I think the USDA is has a has a bit of a problem It it would appear they are bought and paid for it would appear by Circumstances surrounding this rule They're revolving door that there's a lot of question marks The end of that sentence USDA is not doing everything it could or should do to protect What would happen if I called ice and I said there are undocumented workers in the slaughterhouse I know this for a fact go in there. What would happen? I don't know. I I don't do You know immigration law, you know, I'm I'm definitely aware and concerned about Migrant workers and and there's their plight in their their role in all of this But when it comes to the administration of ice, I am just I'm I don't know anything about I'm a vegetarian I don't know the difference between eating toenails and eating a Dead body. I really don't part of me when you were saying this I'm thinking suppose we give Pigs mani-pedis and use their toenail clippings and keep them alive Put their feces. I'm being serious.  I'm serious if you're I rather have people eating Hog feces than the actual hog. It's a good question. I've got nothing to hide here. I don't eat pigs I never would I just don't I'd say that I don't eat pigs.    We're sort of taught that or anybody at least it you know Gen X and older you just think well the government does that for you and so we've been conditioned to think our food is safe when in Reality we're Deregulating these industries and the same food we used to bank on it's not as safe anymore Our USDA stamp doesn't mean what it meant 10 or 15 or 20 or 30 years ago There's a lot less regulation going into our regulatory apparatus Also, just one little thing to sort of bring up here is that?  Well, that's fine. If you know what you're eating if you know you're eating Scrapple and you know what that's made of and you pay a price for Scrapple or hot dogs that makes sense to you then that's a fair bargain, but what if you bought premium bacon?  That's not what you bargained for. That's not an okay scenario as the consumer So there's a lot of gray in the conversation But at the edges of it we see something that's very clear that if we're going to continue on as a society That will eat meat We should have meat processed in a way that it's consistent with our commonly held values and beliefs And that means to the way that the animal was treated to the way was packaged and labeled and and sold to you at the Store it matters every way in between is it consistent does it have integrity by the way lips and ass Was the original name of my radio show. It's a bad I think it's from the the movie the great outdoors John Candy.  It's quality movie making. Yeah, I also think the problem is Anthony Bourdain I'm being glib here But I kind of mean this you turn on CNN and the food channel and you have these chefs Traveling all over the world eating exotic food Suddenly you're being taught to eat grasshopper and we're being told that we could feed the entire world if Americans will learn to eat cockroaches Americans are Being taught not to care if there are cockroaches in their hot dogs anymore Everything is edible and it's good for the planet if everything is edible I think if we're open to eating insects as a protein source versus a pig Then my sensibilities are with go ahead and eat cockroaches But the problem it's not that we're okay with eating bugs are uncomfortable eating super bugs and super bugs is a Lot bigger concerned to me so the microscopic super bugs that kill yes That and Anthony Bourdain I don't think has anything to do with that so much, you know But I get your point and the super bugs that I'm most concerned about if we're looking at factory farming if we're really evaluating this scenario We have to be not just afraid of the super bugs We have to really look at zoonotic transfer of the jump to swine flu or something We have these controlled animal operations with all of these pigs and the opportunity for a zoonotic jump It's just so right in our faces So if you know playing this game we have to know that there's there's a whammy card in the deck You know and and it's not just the super bugs that are part and parcel to a lot of our poultry operations Well and swine as well It's this opportunity for the next big killer the next big thing could very well be a creature of the factory farm so We better again whether you eat meat or not you better start caring about the way that these places are operating and how they're regulated and Who's got the oversight power in all of this zoonotic jump or transfer like a flu that goes from pigs to people Flu that goes from birds to people So it's a jump it's a hop and it comes when you have people in close proximity and animals in large concentrations So it's the petri dish like we need to we need to regulate that petri dish We need to have all hands on deck and everybody who isn't a position to do something to promote public health Needs to be on top of factory farming an incredibly important part of food systems And how we're going to feed ourselves in the future if it wasn't for climate change All we'd be talking about is food systems because the truth is like we've got a feed a growing population And what will that look like and does it include pigs? Does it include pigs? Do you think it includes pigs? I don't think it includes pigs for some reason everybody's eating pigs I don't think it's a great idea Hey, there you have it right like to each their own. I want the right cap than steering the ship Right I believe that that cap is our government and I do believe that we the people need to take part in and participate in And own our government, you know, and and sell trump. No no trump I don't want my food. No, thanks Just tell him we're going to end on telling people how to sign your petition Who to call and what to do pigs Two of the world's major religions have outlawed the eating of pigs We get the flu every year. Where does it come from? Well, I mean it's it's it's microbial and it changes It's a kind of a my understanding I'm not a professional influenza expert or even somebody who remembers much of my public health days studying Flu it's a combination of different microbes the way we create the flu shot is predicting What will be in the flu? What animal gives us the flu different animals have their own flu Their own flu strains and sometimes those flu strains merge to to create a super influenza primarily The flu that hits humans Comes from pigs wine flu I'm not positive how much of the current flu is swine flu or you know to what percentage versus bird flu That's not my area. I used to work for bill marshow and I kind of did some research on this and I found out that Most flues come from am I trying to be Disgusting here or racist or from the chinese farmers Sleeping with their pigs not sexual. I'm not trying to make a joke sleeping. That's the zoonotic transfer. Yeah Yeah, they all they sleep in the same room with these pigs and that's absolutely right Yeah, you know that we opened up exports with china, right? Yes. Nice, right?   Well, if you don't see it as a pork issue see it as a deregulation thing, you know, take a stand against deregulation I hope you'll come back because I want to talk about ag-gag rules and how the whole food industry Is predicated on are not knowing anything Because if we knew if we knew we'd stop I don't buy into The premise of big ag So i'm a vegetarian i'm a vegetarian because I don't approve of the way we treat our animals I don't approve of the way we treat our farmers I don't approve of the way we treat our farm workers or the people who work the kill lines I will not ingest Any of that stuff. I don't want it inside of me I don't want to be a part of it And if you want to save the planet Stop eating bacon because the amount of water it takes to feed these pigs The amount of food that has to be fed to these pigs The amount of energy that goes into fattening up these pigs. They are disgusting animals There's a reason we call pigs pigs Because they're disgusting the excrement from the pigs gets into our water and poisons us Pigs are as close to human beings In fact pigs are closer to humans than donald trump is So just stop eating bacon. It's not delicious.  You could drive a 32 wheel truck And if you gave up meat, you'd be having less of a carbon footprint That's the truth. If you gave up meat, you could keep a 1964 impala idling all day And you'd still have less of a carbon footprint. Well, thanks again It's been really great talking to you and I'm obviously very very passionate about these issues and Enjoy the opportunity and the platform. So, you know, thanks I have to, you know, expel all of your sentiments about the carbon footprint I think something like an eight ounce steak is the equivalent of driving 32 miles So when you ask yourself, you know, what am I doing for the environment? Think about what you're eating and how that affects the environment as well But I do want to just do one quick plug for For pigs, right? Because it's not that they're so dirty that there are prohibitions against eating them It's that they are so much alike. I believe there's some good scholarship on that So when we think about killing pigs, we should consider the species But also consider the workers too who are in this scenario dirt Which is to say they are the matter that's out of place. They are the disposable aspect They are as disposable as the pigs. So when you evaluate the industry Look at the people that they've chosen to do the dirty work To do the work of killing to do the dangerous job of slaughter So none of that is an accident. We just need to as a community Turn a critical eye to what's happening in the animal agricultural industry Certainly don't want to walk away from it as far as the country because Our regulatory power is our currency in this model So we don't want to pull out of it just because we're sick and buy it or it doesn't make us feel good Or we don't eat meat. So the mission statement of my show is to inform not to overwhelm people are getting enraged But it's overwhelming Because most people aren't going to become vegan. Most people aren't going to become vegetarians Most people aren't going to have a meatless monday So they need to do something You have to do something give them one thing to do To cut through the clutter to clench their fists sump their feet and spend two minutes So they don't feel overwhelmed and they're taking control of their country. What can they do right now? So they feel that they're not drowning In a sea of information the most important thing that you can do In my mind is listen to the people who are trying to warn you of the catastrophes that that are coming in our food system Well, that's not good enough. No, no, no, there's a petition. There's a who do they call who do they call? Hang on for hang on for one second. There's got to be somebody to call. There's got to be a petition There's got to be a website to go to they have to take action So what do they do if you want to take action? You can join us at food whistleblower.org And and and all kinds of opportunities for for action food whistleblower.org Do they call the white house? Do they call the department of agriculture? Do they call the usda? Is there a petition to sign because mulvaney the the budget director Wants to get this regulation into play where they're going to speed up the Assembly lines or the slaughterhouse lines. So who are they supposed to call to stop this regulation? You want to join on to our petition? You want to sign up at food whistleblower.org? You'll see that you can click there and sign our petition Let president trump and the usda know that you're not okay with this rule I want all my listeners To go to food whistle dot org Whistleblower. I'm sorry food whistleblower. Yeah food whistle is What happens when I eat a taco bell food whistleblower? Sorry, sorry Believe me. You you have no idea how well behaved I was with you food whistleblower.org Go to food whistleblower.org Give the money and sign their petition and learn about How the trump administration is abusing usda inspectors and wants 1,300 hogs per hour To move down the processing lines So that you don't see the feces and the toenail clippings In your bacon. Thank you. You'll come back amanda hit. Yeah, it's I think I've been really great. Thank you so much Great amanda hit is and I'll come back. Thank you amanda hit is the director of the government accountability projects food integrity campaign We didn't even get to the work. She's done on pink slime and abc and whistleblowing And find out more by going to food whistleblower.org. Thank you for your time. Thanks so much You're listening to highlights from the david feldman show heard nationwide on pacifica radio Or as a podcast on itunes stitcher and now youtube Please subscribe to this channel for more information.


Hi friends, welcome back to my channel and welcome. If you're new here, my name is Jen. I'm a certified weight loss and nutrition coach and I'm on the WW or the Weight Watchers blue plan. Happy Friday. It is Friday, so it is way in day. As always, I'm going to share with you this week's weigh in kind of how my week went. We'll set some goals for next week and we'll go over the WW or the Weight Watchers workshop topic. I'm really liking the topics lately with Weight Watchers and this one is no exception. So if you're excited for today's video, please give this video a huge thumbs up and don't forget if you are new or you're watching and you're not subscribed, I'd love to have you join my community. It's super simple. All you have to do is hit the subscribe button and the bell next to it so you're notified whenever videos are uploaded. I do a weigh in video every single Friday so you definitely don't want to miss out. Check out the description box down below where you'll find my brand new meal planner. I just released this a couple of weeks ago and it has been a huge hit. I am almost sold out of the first batch so if you want to get your hands on one, this is the time. Head on over to my nutrition coaching website to order. It will ship the same day and you will have the meal planner in your hot little hands in no time at all. It's a great way to plan your meals, plan your life, your grocery list and stay on track so definitely check that out. Down in the description box, you'll also find my nutrition coaching website where I can figure your macros and calories for you. Let you know where you should fall every day to see the biggest results when it comes to your weight loss. I also offer one-on-one sessions in both 30 and 60 minute increments so whatever you need to get a little bit of one-on-one help, I'm definitely here to help you. You'll also find links and discount codes to my favorite things and my Facebook group, another community that would absolutely love to have you. So check out that description box down below. Without further ado, we have a weigh in to go over a workshop topic and let's set some goals for a successful third week of February. Share with you guys how my week was. To be honest with you, 100% honest and transparent, like I always am on my channel, it was rough. It was a super, super rough week. I didn't get a lot of sleep. I had a hard time staying asleep. I fall asleep, no problem. And then I'm up super early in the morning, two, three o'clock and then I can't fall back to sleep and then I'm literally exhausted all day long. So that was a struggle this week, not to mention on Thursday, yesterday I started my favorite time of the month. We all know what this is and I am feeling it this month. I am just exhausted. I'm not feeling very well. My stomach has been hurting. It's been a pretty rough couple of days. I'm definitely not feeling my best, unfortunately. On a high note, I did go to Jazzercise Tuesday night. I'm going today and tomorrow. As long as I'm feeling okay, I think I'm okay to make it to today's workout. Man, you guys, it's been a rough couple of days. Starting on Wednesday, I started feeling really fluffy and bloated. I could just feel it in my stomach and that's when I really started to feel the fatigue and now it's just kind of gotten worse as the last couple of days have went on. So it's going to be a rough next few days but I will make it through. And my main goal is to not only go to Jazzercise because working out actually helps with cramps and PMS symptoms but also to stay on track with my food because like you and like many of us, I am snacky and the snacks I'm reaching for are not the healthy snacks. So my goal is to stay on track throughout my time of the month so to come out on the other end better than I went in. So that's my goal for this next week. So before I share my way in, let's go over this week's workshop topic. That is how to make your life easier by making it harder. Your first thought is that doesn't make any sense at all and that was my first thought until I read a little bit further into this week's topic. As human beings, we always will take the path of least resistance. We're going to make the choices that come easy to us but what if the easier choice isn't always the best choice? So we're going to add some friction to our life and dive a little bit deeper into this concept. So let's talk about working. A lot of us are working from home right now. A lot of us spend a lot of time at our desk and in our desk chair. So this is a perfect example for the path of least resistance versus the little bit harder path that we'll reap a little bit more reward from. So the unwanted behavior is sitting in our chair all day long, all week long. So the wanted behavior, how about stacking your laptop on some books or a box and standing while you're working instead of sitting? And just to make sure you're not tempted to use your desk chair, roll it into another room, whether that be the living room, a bedroom or another room in your house. Although we're talking about sitting at our desk, this can be applied to a lot of the behaviors that we encounter in our life. So why does this work? Why does stacking your laptop on some books or a box in standing actually work? You've added a little bit of friction to the behavior that you don't wanna do and that's sitting all day long. It makes it harder because it requires more energy. It requires more energy to stand than it does to sit. If we think about the behavior we don't wanna do sitting all day, it naturally makes the behavior we want to do standing a lot easier. So to try this out for yourself, not only just again with sitting at your desk but with other behaviors, number one is choose a behavior that you want to stop doing. Number two is pinpoint your environment and what is causing you to continue to do this unwanted behavior. And step three is brainstorm and figure out how the wanted behavior requires more energy so that it makes it easier for you to do. And a little fun fact for you, 53.9% of WW members who have had success on the program and losing weight say that they sit less than 11 hours per day. So a little food for thought there. So I think this topic is extremely interesting and very, very relevant. I know I will always take the path of least resistance but if I mindfully think about what is the harder path, I know it's going to require more energy but I'm going to come out a better person at the end of it, then that will prompt me to wanna take the more friction path or the path that's a little bit harder.  So now let's jump into this week's weigh-in. Like I said, it's been a rough one. I'm feeling a little bit fluffy, especially Wednesday and Thursday. Those were the two days that I was really, really feeling it. So I wasn't anticipating a loss on the scale and I was correct. When I stepped on the scale this morning, I'm actually up 1.2 pounds. Now, before I panicked, I really took a second and thought about the reasoning behind that. If you watch my videos in my weigh-ins, you know I've been weighing in every day in the month of February. I've been seeing a lot of fluctuations which is absolutely normal. But this week, I've been seeing a lot of fluctuations. I'm seeing a good loss and then a really big gain and then a good loss and a really big gain and that seems to be the pattern. And that's because my body is doing its thing as being a woman and there's a lot of hormones going on and chances of losing weight during your cycle is pretty slim. Now you can do it, but it's pretty slim and most individuals don't actually lose weight. A lot of people experience up to about a seven pound gain during that time. So the fact that I'm up 1.2 pounds not because of the food choices that I make but just because of life, I'm actually okay with that. And what I'm hoping is by staying up the course with my eating, continuing to work out that next week, I'll lose that 1.2 and more and be better off than I was this week. And that's what I meant by I'm hoping to come out on the other end of this better than I went in. So I'm not upset about it. I know that it's completely normal. Do I like to see a gain on the scale? Of course not. Who does, but I also know that sometimes that's just out of our control and this is one of those times. So again, I'm looking forward to moving into this next week and having success on the scale. So now I wanna hear from you guys. How was your week? Did you gain? Did you lose? Was it what you expected? And if you're weighing in every day in the month of February right along with me, let me know how that's going. I have to say it's been interesting and I'll definitely let you guys know as we get later in the month what my plans are moving into March but it's definitely been an interesting experiment this month. Don't forget to check out the description box down below for the meal planner, my nutrition coaching, links and discounts to my favorite things and of course my Facebook group. We'd love to have you over there. I can't wait to hear from you guys down in the comments and I hope that you have a wonderful Friday in an absolutely fantastic weekend and I'll see you in tomorrow's grocery haul. Bye.


Live from Manhattan, it's theCUBE, covering AWS Summit, New York City, 2017. Brought to you by Amazon Web Services. Welcome back here at the Javits Center. We're in Midtown, New York with Stu Miniman. I'm John Walls here on theCUBE, continuing our coverage here all day, live streaming from AWS Summit. Thanks for being with us here. Erin Newman now joins us. She's the co-founder and CEO of Crowd Checker and Cloud Checker, rather. And Erin, the first employee of the company period to be on theCUBE, so you're really breaking out in a big way today. Yeah, so yeah, thanks for having us here and we're excited to be a part of this, so. I'm going to see your tag there. First of all, I love AWS. I know I saw it closer. I cloud checked AWS. Absolutely, absolutely, I catch. But we also love AWS, so it works either way. All right, so, I mean, Cloud Checker, first I'll tell us a little bit about you and then how did you get here? Okay, so, you know, Cloud Checker is a, it's a software company. I am the CEO and one of the founders of it, been around about six years. We build software to help enable you to move workloads into the cloud and then manage them successfully. So there's lots of challenges as you move and how you're going to deal with those is a little different than you did in your data center. So it's important you have the right tools and processes and people in place to manage that move. So is the game changing any then and that respect? Has it changed any in the last year or two? Is it just that you've got more options now? Well, I mean, absolutely, you know, this is the disruption for our generation, right? This idea of moving from the data center into the cloud, is that disruption? Previously it was the internet was the big disruption. The cloud is really this generation disruption and it's really a matter of how quickly are people moving workloads ever? Every year AWS gets more mature, they offer more services and more regions, you know, more robust service. So it's just a case of how quickly can people move workloads over? If you go back a couple years, people thought this was for test workloads, dev workloads, it's just not the case. It's for production workloads and the people that are taking advantage of it have a competitive advantage tonight. This is a real complex space. So last year at Reinvent, I believe Amazon gave a presentation, they were like the eight Rs to get from where you were to where you want to be. There's, you know, lift and shift was re-platform, there was refactoring, you know, to completely building from scratch to kind of just trying to move the whole piece. What are, what are you seeing from customers? I'm sure it's, you know, a lot of everything, but what are kind of some of the main challenges, you know, what's really slowing things down and what is changing over the last couple of years? Yeah, absolutely, I mean change never comes fast enough. And we'd all love to be able to rewrite all our apps to work in the cloud the way that was meant to. And that's the right and the best way to do it. You're just going to get way more return in terms of cost and security and all the other great things that come out of the cloud. But the fact is most people are still lifting and shifting, right? They're taking the app, their apps, the way that it ran in the data center, moving into the cloud. And so you see some advantages, but you just clearly don't see the real 10x advantages. So, you know, most people are doing that and it's just that it's expensive. New workloads as they go in are architected with this cloud in mind and that's really powerful and that's great, but it's going to take time and it's not going to take five years, it's not going to take 10 years. It's going to take 20, 30, 40 years to really get rid of all this old architecture and convert it over the same way nobody's putting anything on a mainframe today, but there's a whole lot of the world that's still run by mainframes, right? But, you know, you would never put a new app on a mainframe. Yeah, right, if you look at refresh cycles, you know, your server, your network takes a certain amount of time.  So, the migration costs are so high. How do we get over that hump, you know? Well, I mean, it is just going to take time for the refresh cycles, but even more important, I think we need to start looking at going back to the universities, right? Are universities teaching the right architectures for how to build this stuff? I mean, and you know, I could go for hours and hours on some of the minute details, but the idea was I used to have an application, I'd buy 20 servers and that's where I ran it on. Now it's like I build an application and I don't know where it's really going to sit. It's going to sit at a server somewhere and that server, it may use it for minutes or hours and then it may be on a different server and all of a sudden you have to think about how am I going to architect? How am I going to write the code? How am I going to deploy that code? All that stuff is a little different than when you had 20 servers. How am I going to patch it for security holes? So, we need to be educating people about that. We need to show them how to do that. Back to universities, continuing education programs, all of that needs to get brought up to date. A couple of years ago, it seemed like security was the thing that would stop a lot of people to say I'm not ready to go into it. We were talking to one of the Amazon spokespeople about security and it seems that's almost a driver now because I know I need to stay up to date. I need to manage my security much, much closer and in many ways, if you're running on Amazon, if you're running on Azure, if you're running on a public cloud, they're going to manage some of the patching and testing and everything. So what are you seeing in the security landscape? Is it an opportunity? Is it still a challenge? Is it still some of both? I think you're absolutely right. Security was the biggest fear factor that people were like, oh, and even, I'm from Rochester, New York and there's some more older, old school technology companies there that their attitude was we're not going to go to the cloud because we don't know where the data sits. And if we don't, there's a lot of server huggers that if I can't see the server, it's not secure. And that's just not the case. Let me start with Amazon has way better security people than you can hire, right? They just have a scale, caliber, programs, all of that that's so much better than anyone else. And you know what, if you had any question about it, the day the CIA, the head of technology, the CIO for the CIA stood on stage at an Amazon, Amazon conference and said, we are going to the cloud. It's like, if you think your securities needs to be higher than the CIA, you're wrong. So it actually does, if you do things in the cloud properly, it can be 10 times more secure than what you're in your own data center, right? So, but you need to do things like think about how am I doing deployment so I can get out patches, right? What's the big problem with security in the data centers? I have a patch, it hits and it's going to take me a year to get that out to my 10,000 servers. In the cloud, if I've done things where I have these idea of no patching strategies and redeploying instantaneously, then you can fix a patch in a day, right? And all of a sudden it can create a much more secure world where you don't have these ransomware problems. You don't have all these worms and such causing it having. Okay, so go ahead, John. You touched on something just a few minutes ago and you were talking about 20, 30, 40 years, right? Catching up and legacy systems and people who can leapfrog. And I'm thinking that's like this perpetual cycle of never catching up it because the technology innovates so quickly and things are moving so fast. I mean, so, you know, where do you, somebody that might feel like they're really behind in it? Right, right. How do they ever just relax and get there if they feel like they really can't catch up? Well, so I guess I'll start by saying, you know, the people in this room are on the leading edge. But I like to say, if you're not bleeding, you're not leading, right? If when you're on that leading edge, you're going to have more challenges. You're not going to be able to relax and take it easy. The question is, you know, do you want to be a firm that's trying to take advantage of every competitive edge they can, trying to drive a little bit more, then you're not going to be relaxed. You know, that's just the state of technology today is you have to find, it is a marathon. It's not a sprint, what that means you have to find a pace that's appropriate for you. And if you're a brand new software company like Cloud Checker, I've never bought a server. I can, I built everything in the cloud day one. So I never had the old legacy architecture. That makes my life much easier. If I am, you know, the postal service, it's going to take me a long time to get off the systems. And that's just the fact of life.  They'll be around for a long time. But be proactive about saying, I'm going to build something new, do it the right way so you don't have to wait for a refresh cycle for that. Right, gotcha.  Remember, some of the problems with getting apps off the mainframe was, nobody had the source code anymore, right? You couldn't fix Y2K bugs because you didn't have source code so you couldn't redeploy it because they wrote code and the person that wrote it retired 15 years ago. And now what do I do? I'm stuck. So we're going to be in that same scenario for a long time, so. All right, the other place where you're involved is, once we've actually gotten to the cloud, how do we make sure my expenses don't just run away? So, you know, maybe talk to us a little bit about that. Amazon's always an interesting one. I was talking in our intro this morning, earlier in this year, I was talking a lot of SMB customers that were just like, Google's really attractive and Amazon doesn't seem to be listening to us. And a week after the Google conference, Amazon changed their pricing, you know, to be able to really match a lot with Google's doing. So what are some of the biggest challenges in pricing? How are you helping customers wear some of the pitfalls that they're seeing? Right, right.  They know when they need to change and pivot. And somehow they're a billion dollar company that can still pivot, which is a miracle. I don't know how they do it, but they are amazing at that. But let me start by giving you a little of the analogy of, think back to in the 1850s when you had power plants. Everybody built their own power plant, right? And it would cost a million dollars to build a power plant. And then most of your power would be free, right? And then they decided, you know what, let's build power plants. I'll spend $50 million to build it. And then everyone will use that, right? We're in the same place now, 150 years later, but it's just different. It's technology. Instead of building a data center and spending millions of dollars on it, instead, Amazon has built a data center that's designed for everybody to use. And it's so much more efficient to do that. Just like God, who would build their own power plant anymore, right? That's the analogy. But think about the other side of it though, is now, if I'm getting my power from a power plant, well, I got to start putting in a meter and understanding turning off the lights at night. And I got to put windows in to keep the heat in the house and put insulation, right? So we're in the same situation. Yes, Amazon is cheaper, except if you turn all your servers on, you leave them on and you don't meter it, you don't understand it, you don't try to put insulation in. So you got to do those things in the cloud. It was easy before because I just paid for the servers and I was done. Now it's complicated, but it's complicated because you're going to save a lot of money if you do it right. But I love to make that analogy of the physical world. We're no different. You got to actually do things to get your build down. Are you starting to see many customers looking at Lambda because that's something, but at least many customers we've talked to, significantly reduce the cost of your infrastructure because it's not just I'm choosing when to use it, but only when the function calls it. Let me throw it. So I think AWS, you can effectively drive your cost to zero by using the cloud and by effectively, it never gets to zero, but you can really keep driving it down the more work you put into it, right? But there's a balance, right? If you put too much work, you offset the savings you're going to have, right? So you go to the cloud and you start doing work, more work to reduce cost by right sizing, turning things off. And then you say, let me go to Lambda because that's even cheaper. But today Lambda still, it doesn't have all the bells and whistles. It's still the very much the bleeding edge. So if you can do it, if you have a fresh application, the expertise to do it, it's a great place to go. And I think in 20 years, everybody's going to be doing everything serverless. All new stuff. We're very early though, right now. We're still inventing this stuff. We're still figuring it out. We're still trying to understand how do I structure an entire application using this serverless architecture? It's trickier than doing it when you have, when you go out there and you try to find 20 programmers to run a project to get ones that know how to build serverless is very hard. So that's the real challenge. It's not the technology challenges. The people, where am I going to find the resources? How much is it going to cost me all of that? I'm still thinking about the power plant. I'm still back in 1850 right now. Aaron, thanks for being with us. You're welcome. We appreciate the time here on theCUBE and best of luck down the road. And glad to see that you are cloud checking with AWS. Check your cloud before you wreck your cloud, right? There you go. All right, Aaron Newman, cloud checker. Continuing our coverage, we are just a moment here from AWS Summit 2017. We are live at the Jaffet Center in New York City.


Hello and welcome to the session. In this session we will discuss the following question and the question says let A is equal to the set containing the elements 0, 1, 3, 5, 7, 9 be the universal set and B is equal to the set containing the elements 1, 3, 5. C is equal to the set containing the elements 1, 3, 7, 9 then find B complement union C complement. Before we start solving the question let us first recall what is union of sets. Union of two sets A and B contains elements which are in set A or set B. Now this is a key idea for this question and using this key idea we shall solve our question. Let's start the solution now. We are given A which is the universal set is equal to the set containing the elements 0, 1, 3, 5, 7 and 9. Set B is equal to the set containing the elements 1, 3, 5. Set C is equal to the set containing the elements 1, 3, 7, 9. Now we have to find what is B complement union C complement. Let us first list down the elements of B complement. Now we know that B complement contains elements which are in the universal set A but not in the set B. So these elements are 0, 7 and 9. So we get B complement is equal to the set containing the elements 0, 7, 9. Similarly C complement contains elements of the universal set A which are not in the set C. These elements are 0 and 5. So we get C complement is equal to the set containing the elements 0, 5. Now using the key idea we get B complement union C complement contains elements which are in the set B complement or the set C complement or both. Therefore B complement union C complement which is equal to the set containing the elements 0, 7, 9 union the set containing the elements 0, 5. This is equal to the set containing the elements 0, 5, 7, 9. So we get D complement union C complement is equal to the set containing the elements 0, 5, 7, 9. So this is our solution to this question. With this we end our session. Hope you enjoyed the sessions.


being able to recognize that if you can go lean and be mobile then you can move towards where the greatest opportunities are. And I say this as a warning to men out there who are following very traditional pathways that often involve them getting involved in long-term debt in very expensive economies. The modern like American male if he wants to go to college is likely to be put in a good college is likely to be walking away with what is it 60 a hundred grand worth of debt something like that. One thing you should note is that you don't actually have to do it here. If you want to you can go to Germany and they'll more or less pay for your education. I don't know if the Germans want me to tell you that. They're like we've got enough trouble with the Syrians and now we're gonna send the Americans over as well. But the truth is you can get very cheap education over there. I live most of the time in Budapest in Hungary and it's interesting to see these waves of American students coming over there to study medicine because it's five times cheaper than doing it in the States and just as good. So the first thing is in order to be an effective modern male one of the best things to be able to do is to think firstly nationally and then globally and to take advantage of the fact that this is an amazing time and place to be alive if you use it well. It's also a really difficult time and place to be alive if you are stationary if you cannot pick yourself up and move to places where the opportunities are better. When I first started playing music I was born and brought up in a city called Canberra which is the capital city of Australia sounds cool when you say capital but it's not at all a cool place. One of the most boring cities on the planet the only people there are public servants and heroin addicts sometimes are the same thing but there's nothing much going on there and myself and my crew started our band there we got to the top of the scene which meant not a lot and at some point we realized that if we wanted to go anywhere else there were systemic limitations to our location and that's a really important thing to note especially for people who are involved in everyone but guys who are involving themselves in entrepreneurship positive thinking self development there's a lot that's talked about in terms of your mindsets which is very important it is very important to cultivate positive effective mindsets but it is also important to be realistic and recognize when the place you're in does not support you. For me at that time that was not the place in Australia to be playing music for a lot of guys who want to have some kind of artistic pursuit or entrepreneurial pursuit or want to be in a world where free creative thinking is fostered and supported then your second third fourth tier city where people do as told is not necessarily the environment that you want to be in. Who's heard the saying that you basically are or resonate at the same frequency as the five people that you spend most of the time with. I don't know if I said the quote exactly right but you get the idea the people that you hang around with and are with most of the time tend to you tend to operate at that similar level. The people that I grew up with and still love to this day is close friends and not the people that I'm traveling the world with having crazy and wild interesting adventures with because those people have chosen lives that are stationary that are simpler more predictable or whatever they've chosen. But the point being that if you want to be excellent in any field one of the things you're going to need to do is move to a place where excellence is encouraged. There's a new archetype for masculinity which has kind of appeared roughly around the time when Tim Ferriss wrote his book the four hour work week. Is there anyone who has not read this book in the room? Okay. There's a few. All right. Well this archetype of a modern playboy entrepreneur which differs from the successful male of say like the 80s which was the Wall Street guy with the nice watch and the fast car is more exemplified by a man who is pursuing excellence internally in terms of his mindsets physically in terms of the way that he uses his body and then is hacking all sorts of systems in order to optimize what he gets out of life. Right. So the the four hour work week laptop entrepreneur modern male when he gets up in the morning does something along the lines of drinking his bulletproof coffee stretching for 30 minutes 28 minutes is the most optimal length of time to stretch opens his laptop does a little bit of this makes a few hundred, you know, a few K closes the laptop then goes and does his workout which is optimized perfectly so they're not a single motion or calorie is wasted. Then and he's doing this on a beach in Thailand or in Costa Rica or somewhere where it's you know beautiful and sunny. And then goes and eats some awesome paleo food with the right level of macro micro nutrients. And then what he does the rest of the day I'm not exactly sure because he's just got so much time to spend and then goes through his evening routine where he has apple cider vinegar with some honey and listens to some meditation stuff that pulses in various ways and makes you meditate like a monk and then falls into a blissful smug sleep of knowing that it not a second was wasted in that day. Yeah. So and I'm not making fun of that archetype because that is well I'm not look I'm not doing what I did. This I mean this is actually a great model for a man compared to what the one of the what eighties and nineties was of like work hard play hard snort cocaine bang hookers or something like that. This is you know this is a cool model because what it what is this using is using the resources and the knowledge of all of Western and Eastern psychology and certain health and all sorts of things in order to live a life that's excellent. Right. It's a cool model and people sometimes ask me James what's your morning routine. And I'm like well sometimes I get up in the morning and and then I do whatever I feel like doing. I'm actually somebody who is incredibly undisciplined who has no routine except for the fact that I always get what I said I'm going to do done. Right. That's that's kind of that's the way that I've managed to operate. I get up at all sorts of different times they had all sorts of different things. I try to eat healthy. I do stretch not every single day most days. I do work out not every day but most days. I am do try to use optimizing techniques in all sorts of areas including my business. But my I've never been able to maintain a really heavy discipline that follows an extreme set of steps to get the the most out of life. And that's just the way I do things. I'm not necessarily the best model for someone looking to find optimizing routines.  These guys are often my clients and also I bump into a lot of these different guys through my travels and my my work. And one thing I've noticed is that as effective as they may be there is something missing in this archetype something very vital missing in it which is that sitting on a beach in Thailand doing all that stuff is really lonely if you don't have a crew around you is really unfulfilling if you're not actually able to like integrate into the society that you've decided to move and become part of and especially if you're not able to go out and meet women and bring them into your life. Now I don't want to get down on Tim Ferriss but any time I see him talking about his lifestyle and his routine there seems to be a severe lack of women in the picture. Right. Being able to know that at nine oh six you go to bed with your tonic. Where does the sex and the hanging out with the chick fit into that exactly I'm not so sure. It's a very individualistic and solo pursued a lot of this stuff because it's really around optimizing the individual which is all well and good but it doesn't take into account our most basic and pressing needs beyond those of survival which is community which is feelings of significant significance which is feelings of connection and of course which is feelings of sexual satisfaction and intimacy with a partner. In my mind the absolute most important skill that a man can learn whether he wants whether he's going to stay in one city and have a normalish kind of life or whether he wants to hit the road and be bouncing around the world taking the best of what's available out there the number one skill that a man must learn is seduction. It is not an optional skill. It is not a hobby.  Yeah I mean that's that maybe an element of it or that may be something that you go through at some point in your life but seductive skill is the ability to have choice is the ability to go and see that woman over there and go okay everyone looks at the back there's no one there that one there that one that I want to talk to once not you Liam. To go over there and make a good impression and try and get something started because without it you are going to be living in scarcity. Most men although they may live in a major metropolis are essentially living in a small village when it comes to the choices they have with women and they are choosing from a very very small pool and therefore the likelihood of finding the one or the right one for that time is non-existent which means that they're often going to get into shitty relationships with girls that are not right for them they may be right the girl the girl and he may be right for other people doesn't mean they're awful human beings just means they're not right for each other and so I've met a lot of these digital entrepreneurs who are lonely right because they're doing all the stuff and it's working in a sense okay I've got the money and I've got muscles and I feel healthy but here I am maneuvering around the world with a severe lack of actual purpose so what I want to move on to is looking at how is it that you can develop social networks friendships and of course relationships with people in the most effective for our dating work week kind of way. Firstly have a think about your best friend and if anyone's there going like we'll go and make one yeah how is it that you knew or you know that that person is your best friend does anyone want to say anything about that how do you know yeah okay through all the stuff you've been through together let's let's let's look at that as a concept on the other side all of you have had a situation where you've been involved in you've been thrown in with a bunch of people for work or a sports team or university or something like that and you hang out with those people socially as well and you find that within that group that there's some people you click with and then so after work drinks or you know barbecues on Sunday or whatever people do when they're part of groups and you have a friendship and this friendship may last for years but the moment that you move away the season ends or the university ends or the reason for you guys to hang out together ends so does the friendship and you just waft off into Facebook you know acquaintances why is it that you weren't it meant that you may have been with those people for many years why is it that you're not friend really actually friends with those people as opposed to the best friend any quick idea yeah okay so the environment okay the environment shifts and changes but I mean my best friend and I leave very very different lives now all right he's a busker in Australia very good songwriter singer and plays music on the streets and I'm me right yet I still consider that person to be my absolute best friend now the reason that I have such a strong relationship with that person is because of all the things that we did for each other right it's all of the investments that we made in each other and those were various types of currencies so I'm going to talk to you guys about a concept I call the seductive economy which is the exchange of non-final financial currencies with other people in order to create bonds with them because the way that you actually create particularly between men strong relationships is through debts and favours the reason why the relationship of the in the sports team dissolves after the end of the sporting season is because you guys didn't invest anything in each other aside from time spent around each other right you may have been civil you may have been friendly you hang out you drink beer you do whatever you're doing together but there has been no real stretch on either side


Hey everybody it's Craig back to here and in this video I take you behind the scenes with the Godox 8600 Pro in high-speed sync mode and we're also using the Westcott 36 inch rapid box XL. All right let's get started. Hey it's Craig back to here again and this is video two of a three part series. So if you missed video one in the series I'll put a link to video one just below this video. Now in video three it's all about you and I'm going to answer any questions that you may have about video one or video two. So you have any questions about light placement, about strobes, about mixing ambient light, composition, anything. Just put your question in the comment box below. When we hit 10 questions and 100 thumbs up for this video then we're going to release video three. So if you have any questions post them now once we hit 10 questions 100 thumbs up then we'll release video three. And if you're not already a subscriber just hit that subscribe button. All right thanks for watching this video I look forward to answering your questions in video three in this series. All right I'll see you in video three.


All right you got your leads now what do you do speed to lead is extremely important so you're on the talk you got five minutes I recommend when you get digital leads from us that you call them within five minutes all right we're down to 450 449 will you get it will you pick up the phone with the five we get this question a lot shows everything else like hey should I call okay should I call my leads immediately yes speed to lead is imperative prospects are harder to get a hold of now nowadays than they used to be and then they've ever been so when you get a lead call it immediately so that's why I say hey we preach five minutes okay we preach 12 touches we preach speed to lead we preach calling a lead reaching out speaking to them reading a script doing your thing within five minutes all right so a minute's gone by have you called it yet all right you got four minutes left you're on the clock did I stress how important speed to lead is it hits your inbox what are you going to do what are you going to say are you going to joke are you going to pause are you not going to know what to do okay you got three minutes and 45 seconds now you have to call the lead now says still a question look at this question like five times yesterday true or false still true five times yesterday how fast should I call the lead the moment you notice it came in you think I'm serious about this you think I'll be training and speaking and preaching about this at eight percent three minutes 21 seconds is it important oh my gosh is it important speed to lead I mean yeah not only getting two 12 touches six calls three calls the first day two calls the second day one call the third day okay a text an email every day all three days we cram 12 instead of 72 hours we leave a voicemail every day we go door knock when we can't get a hold of them and the reason we preach 12 touches is because 80 percent of sales statistics tell us 80 percent of sales are made between the fifth and the 12th contact okay two minutes 45 seconds have you called it yet you're about halfway there okay also not only that but harvard business review the harvard and inside sales.com did a study okay they called a hundred thousand unique internet leads over three years here's what they learned and these were online leads over three years here they learned that when they got to six calls six calls they had a 90 chance of contact and I'm not saying you're going to get it to a 90 chance of contact nowadays because that's slightly older statistic but it doesn't matter at the end of the day they went six calls it was good enough for them was good enough for stats it's good enough for you the agents that call most insurance agents call zero one maybe two times and it's a joke it's lazy quit doing it minute 48 left okay you can see how important it is look how long this has been like we're still hanging out and talking we started just three minutes ago it's taking time they're already on to the next thing they were thinking about you they wanted help and now what are they doing now they're they've moved on right look at the other billboard that they just saw they see another tv commercial an online ad direct mail their friends calling them their daughters texting them their dogs puking on the floor right they're checking the mail they're going and playing bingo maybe they're watching our stuff who knows right they're sitting there watching the prices right and jeopardy and all other stuff if it still even exists right because it's a busy world they're going to the going to the the buffet right the Chinese restaurant yum yum bowl down the street right at the end of the day we're 45 seconds away if you don't call them in the first five minutes it's a waste and you screwed up and you're going to blame the vendor or yourself if you generate the lead whatever five minutes is imperative i actually prefer three but i'm giving you five because most agents are too slow maybe lazy maybe you can keep up with me on the basketball court i don't know but i'm preaching five minutes because it's imperative that you reach leads within five minutes all right you got 10 seconds nine eight seven six five four three two one oh no the chance of you reaching that lead just went down so don't never let it happen


Boom. What's up, everyone? Welcome to Simulation. I'm your host, Alan Sockian. We are still on site at IndieBio's demo day number eight. We are now talking with Paul Schmitzberger. Hello. Thanks for having me. I'm super excited for this. See your Blue Planet ecosystems. That's right. That's right. And you just gave the talk on the main stage. What were you pitching? Well, how you turn sunlight into seafood. That's what our company is doing. And unpack this more for us. Sunlight into seafood. Yeah, sure. So basically what we do is we replicate an aquatic ecosystem. So we start by producing microalgae in tubular photobioreactors. This microalgae is fed to zooplankton. What we displayed out there was a species called apnea, which is internal natural food for fish and then for shrimp. Okay. And so let's start breaking this down piece by piece. So you said the first one was microalgae. Exactly. Yeah. Okay. And yeah, so teach us about how do you source microalgae and you're growing that just in water in the first chamber? Exactly. So basically microalgae supply about 50% of the world's oxygen, right? It's quite a fascinating organism that is the foundation of almost any food chain that you find in the world, or at least in water. And they are really, really good in transforming sunlight into biomass. They're really good if the conditions are right. They take in CO2, break it apart, break water apart and recombine it to beautiful molecules that you know as fatty acids and proteins and all of that stuff. This is what they are evolved for. And if you put them in the right conditions, their population just explodes. Whoa.  True. So if I'm saying microalgae, it's also phytoplankton, right? Oh, so phytoplankton is included in? Exactly. Oh, microalgae. Oh, yeah. Interesting. Botanists argue what is microalgae. If they even plant, we are using this pretty unscientific and mean both, actually. Okay, okay. And so then, okay, under the right conditions. So what are the conditions for the microalgae? So for the most part, it's light. It's an energy source, obviously. But it's also carbon dioxide, CO2, stuff that we actually want to get rid of. But also other compounds like nitrogen, phosphorus, iron, stuff like this. But in fairly low quantities, actually. Okay. And then are you, and so then you have to, you have to, you're using LED lights, then? Is that? No. What are you using? Yeah. So we are using sunlight. How do you sunlight? How do we sunlight? How do you sunlight? Yeah. I mean, my background is as a renewable energy engineer, right? So if you're working in photovoltaics, for example. A lot of time and effort is put into place how to align these photovoltaic panels correctly so that the maximum amount of sun is transformed into kilowatt hours of electricity. Now, we tweak these tools and mechanisms. So we optimize it for this biological process. It basically means breaking up the surface into many, many different tubes, increasing the surface where sunlight can interact with the algae population and therefore optimizing the entire system. And then you make, how do you make the sunlight then? Just put our container so that everything is… Interesting, you put it outdoors. Yeah, yeah. Everything that we do is optimized for the outdoors because sunlight is basically free, right? Electricity is not. Okay, so the microalgae is living in this top container with sunlight that it's… Okay. So you have to add the microalgae for when it's not an obviously like ocean when you have your own… Yeah. Okay, okay. And then, because we're looking at this container, we have the video embedded here that we took earlier. Yeah, so then you add microalgae, then you add… Then you have it sitting in sunlight. And then that's happening in the first chamber is what is the process happening in the first chamber? How does it feed into the second chamber? How does it meet? Yeah, fish. Yeah, true. So I mean if your viewers get the video as well, I think it's easier to imagine. So at the top, which is exposed to sunlight, we grow these microalgae and these tubular structures. And then we feed it to the second unit of the system. And the second unit is basically a large body of water where we keep zoo plankton. Okay. In our case, what you see on the video, it's a species called Daphnia, which basically filter feeds on this algae. And if they have the same population characteristics of algae more or less, right? So if the conditions are right, their population just completely explodes. Something that we basically exploit, right? So we're trying to create the conditions that are ideal for these organisms. Yes. And when they are, the number just increases exponentially. And that's, the exponential increase happens with the microalgae in the first one. Exactly. And then it happens with the zoo plankton in the second one. Okay.  So what happens in nature is basically that you have a bloom of algae or an outbreak of zoo plankton and they take up all the resources and then the population just crashes. This is what happens in an algae bloom or if you watch the newspaper frequently, typically in the warm summer months, this happens. Now we use computer vision and machine learning to basically catch these trends, right? So we are able to convert these trends into actual data and feed it into predictive models to tell us when the ideal time for harvesting the zoo plankton actually comes around. And we don't just harvest the zoo plankton, we actually switch on a pump, it basically thumps the deaf near into the fish tank, which is just another large body of water where these fish naturally feed on the zoo plankton. Whoa. Okay. Okay. So got it. Microalgae to zoo plankton and the zoo plankton are fed to the fish. Exactly. So then do you have to start with fish population yourself and then, okay. Yes. So this is what you actually have to introduce, at least every harvest once. So you introduce, let's say, 100 grams of larvae of shrimp, for example, right? Okay. Tiny, tiny things. Okay. But because they are fed and treated, right, their body mass just grows really, really fast, right? So out of 100 grams, 200 grams of larvae, you get 1000 pounds, 2000 pounds of actual fish. No way. 1000, 2000 pounds of shrimp from 100 grams of larvae. Yeah, let's make it 200. 200 grams of larvae, yeah. It's just a very, it's just a very tiny. Damn. That's what's the fascinating thing with life. And that's all you have to do every time is only add the 100 to 200 grams of larvae. But then do you also have to add any of the, but only in the first load you have to add the microalgae and some zoo plankton? Exactly. So what we do as well, I mean, you could keep this system running. This system running indefinitely, basically speaking, right? If you harvest correctly and if you keep up the system up and running, then you're fine. But we have many different algae that we know of, right? And some have evolved to work best at the temperature of, let's say, 60 degrees and others work at temperatures of, let's say, 100 degrees. But what we are proposing is that during the winter time you go for strains of algae that are working best under these winter conditions. And if summer rolls around, you switch out these algae that are adapted to these hotter climates. And the same thing can be done with the zoo plankton, obviously, as well. And to some extent, at least, for the fish or shrimp part as well. Okay. Now, the size right now is pretty large. It's kind of like the size of this closet here. And where do you, yeah, what do you see? Do you see the scooting into shipping containers and being placed in local communities and feeding people that way? Yeah, so, I mean, our next step and the vision actually is to scale this up to 40 foot shipping containers in size. And the modularity of the system allows us to basically scale this up, scale these operations up to football fields in size, feeding cities and even countries if necessary. So it really becomes a question of scale. For ball stadium in size? Oh my gosh. That's mind blowing. I mean, if you watch the ships at Golden Gate Park, you know, just rolling through, or not Golden Gate, Lands End Park.  Exactly. So they have 18,000 shipping containers on them. And that's our vision to, at one day, load up a ship like this with a farm out of the box with our system. And the cool thing is that we can deploy them anywhere, right? Especially in regions that are currently not usable for anything else, like deserts. And I think the interesting thing is that if this works, and the data shows that it actually does, is that you can take off pressure from either agricultural space, but more importantly from rainforests, for example, that are currently being cleared because we just need to produce the soybeans to defeat a growing population. Okay, so all the way up in size to potentially football teams, shipping containers is the next step. And then also to be able to put it into places that are either really dry, that land is not suitable for harvest, to feed growing populations of people, all those types of things. Picture LA. LA geographically-wise is I think one of the worst locations where you can put a city with how many people? I think like 10 plus million. Exactly, it's basically a desert. Definitely if you cross the mountains you're in the Mojave Desert. So basically most of it has to be shipped in from over 100 miles away, especially when it comes to fish, even despite the fact that it's on the ocean. But you have a lot of land that's actually perfect for our system. You have a lot of land and a lot of sun. And I think this is closing quite a big gap. And so many people want to eat protein. People want to eat seafood. Yeah, they want to eat seafood that has never been exposed to microplastics and pesticides and stuff like this. Oh, this is big. So yeah, I think we are addressing, I don't think a market niche in the beginning. I think going into this, we started this project as engineers and biologists because we like it. But if you go into the field how animal protein is produced, it's getting quite scary also for the fishing side of things. And I think here we can actually, we have to look for alternative sources and we hope that we can be such an alternative source. And then how does it work with, I just have to quickly say on the microplastics and pesticides, oh my gosh, that's a big point because we have a lot of issues with how we're polluting our oceans. And so that's a big one. And so people, as we do that clean up there, we'd like to eat seafood. Now I'm curious on how does the, couple of questions, how do the fish shrimp in this case, let's say, how do they kind of interplay with each other in such a small environment with 1,000 or 2,000 of them? For shrimp it's actually an issue because they are territorial. But it's not the water volume that matters, but the surface they cling on. So even in shipping containers size, if you introduce surfaces, you can do a lot of stuff there. And compared with traditional aquaculture, our densities are way lower. We don't even compare. For salmon farming, for example, you see stocking densities of 120 or 100 kilograms of fish per cubic meter of water. Now a fish, or a harvesting, or a fish that's ready to harvest, to put it like this, weighs about 5 kilograms. So you have picture 20 salmons this big in one cubic meter, it's like the distance between us, right? And you have 20 salmon there. So it's actually quite disgusting. And we have stocking densities that are way, way lower. Okay, this is called stocking densities. Yeah, exactly. It's basically how much fish you put into a given volume. Okay, and you have lower stocking densities and also for sure, you're introducing those, like you said, these barriers. Okay, then for them to cling on. Okay, and then one more thing is that you talked about AI machine learning earlier and I just want to make sure people know. So you're actually using computer vision to make an identifier on every single fish and monitor it? That's the dream. I mean, right now we're tracking behavior of the swarm itself, right? We're able to identify every fish as fish or much rather as the species. We're able to track the behavior. We're able to identify whether a fish is sick or not. Same thing with Daphnia, right? We can track how active are they. We can count their population every 40 seconds or something. So it's actually quite dense net of data that we're collecting. So it's the sensor suite in this dense net of data that gives you insights where you can intervene if things are wrong. Exactly, so that's the reason why we do it. But not because we don't want to be wrong or catch sickness as it happens. We want to turn it into the positive direction, right? So if a population is doing particularly well, we can see what's going on there, right? To replicate it. And then if you have this container farm, right, just basically take this, make a software update on everything else and start production level from this higher stage. And one thing that I wanted to mention as well because he said it before, I mean, I think for us it's important to work with nature and not against it. And these ecosystems are already incredibly efficient. These organisms are incredibly efficient. So if you give them room to grow, right, they will do it anyways. And this is why things like stocking densities and for us is really important to keep it within ethical limitations. Yeah, what you just said there is massive to actually be able to work with nature instead of against it. It's so, so big. And we haven't been doing this for the last 30 years, for sure. We haven't been working with nature for so long. Our species has amnesia from where we come from, from what our source is, and we desperately need to connect back to nature. And this is what we are trying to do. It looks like a super engineered system, and it is. But the engineering serves the purpose to let natural systems run their course, if that makes sense. It's really building something around the core processes. And if a core process is undisturbed and runs well, then it makes economic profit as well. That's sort of the philosophy. Yeah, yeah, yeah. So cool thinking about the future of having like blue planet ecosystems around the world. And so the more people are able to eat more local to them, there's super closed loop systems with micro-ology, zooplankton, and fish being grown, and sea food being grown. And then just the decreased transit amount, the less we're actually stripping the oceans from, I mean, these are like critical things, the less micro-plastics that are in the fish that we consume. Yeah, all these types of things. I mean, I just want to clarify that we don't want to replace like fisheries and in aquaculture. I mean, just the fact that we need to double the amount of calories that humanity is producing in the next 20, 30 years is a concern. So any technology that's able to produce food somehow is desperately needed. And I don't know if you saw this cool film, Our Planet, or The Planet, and then David Attenborough gave a speech where he said, and actually checked this out afterwards, but our species and our livestock is now 96% of mammal biomass. So all the zebras and lions and giraffes and whatever, that's an elephant, it's like 4%, and the rest is basically us. It's like chickens, pigs, cows. Exactly, and then us humans. And we need to double this somehow. Yeah, yeah, yeah. I don't really see how we can do this, right? You have all known how Harari talks about it, too. It's one of those big ones. And it can really go both ways.  But I think the second option is more attractive to have like a garden planet. We have to do a garden planet.  That's ridiculous, because then there's no ecosystems to live in afterward. Exactly, and this is my concern as well. I think the second option just makes a lot more sense. And I think California as an example, right? You have, or the United States, you have, I mean, you're being trashed a lot in Europe for environmental stuff. But I think what you realize as the first nation ever, I think, is the importance of national parks and especially you and... Oh yeah, thank goodness for the national parks. And I mean, especially California, it's like it shows how important this is. Oh, we would have destroyed all the areas of national parks. Yeah, exactly. So grateful, yeah. So grateful for that foresight. And it makes economic sense, right? I'm an engineer and economist, so I really try to see both sides. But I think sustainability makes economic sense and also in the short run, I think. I'm so glad that you bring that up because we definitely would have much larger dystopia if we didn't take care of our national parks along the way. And we do need to feed more people on the planet and we do need to do it in a sustainable way. Blue Plain Ecosystem is definitely doing that. And then what's the close on the round that you guys are closing? What are you guys looking for and also what teammates and stuff do you need to get to the shipping container size? Sure, so we are raising 2.8 million right now. We got the first commitments. So fingers crossed that our run is done pretty soon. For us, we want to use the funds to actually build the full scale stacks of the system. And we've got teams in place that are pretty capable of doing this traditional Central European, German, Austrian welding and labour and stuff like this. What we are looking for are actually biologists, data scientists, people that work between the interface of electronics and computer science basically. Cool, cool. Well, I look forward to a future where the kids can look back and say that why didn't we have these things earlier? And we should have been more connected to nature and taking better care of it. I think Blue Plain Ecosystems is a big one. This reminds me a lot of AeroFarms and stuff too. They are in the massive warehouses. This is beautiful to see us moving in this direction. I think all of these companies are addressing the right problem. There are obviously issues with all technologies, also with AeroFarms where electricity is coming from and stuff like this, but at least they are absolutely addressing the right problem. I think many other IndieBio companies are addressing the right problem. Just the fact that you have investors that are saying cell-based meats, you know, seven years of research at least, here you have money, it's a great thing. And this is actually what makes me quite optimistic. Yes, yes. Huge thank you for coming on the show and teaching us all. Thank you very much, huge thank you. You're doing great work. Thank you everyone for tuning in. We appreciate it. We'd love to hear your thoughts in the comments below on the episode. Also, do check out the links below to Blue Planet Ecosystems. We'll check out the links below to IndieBio. Have more conversations with your friends, your families, coworkers, people online on social media about the sustainable ecosystems and how they can impact the world, teach it to children, spread it around the world. And also support the artists, the entrepreneurs, the organizations around the world that you believe in. Support Simulation, our leaks are below so we can continue doing cool things like coming to IndieBio demo day. Go and build the future everyone. Manifest your dreams into the world. Peace.