Although I'm originally Dutch, I'm actually a researcher of prehistoric archaeology in Japan. And I've worked with three years at Tokyo University at the Cultural Resource Studies Department. And apart from my archaeological research, I'm also very interested in the role of archaeology in modern society. I had a lecture series about that and I actually got my students involved as well of sort of thinking what is the role of archaeology in modern society. And something that I find is a slight contrast with my native Netherlands is that Japanese people, how can I put this, are fairly obsessed with their cultural identity. They're extremely interested in their culture, including their archaeological and prehistoric past. And that actually means that people are sort of already emotionally kind of committed. You don't have to do an awful lot to win them over to be interested in archaeology. And part of it is really good. And part of it is also that you do tend to have a slight commodification of archaeology because there are already certain expectations. And Japanese people also have a kind of valorization. But that is very important, for example, the beautiful material of culture or structures if they're already awarded the title such as National Treasure or National Historical Site. In some cases they're also pushing for World Heritage, which is the holy grail of valorization basically. So there is also a kind of a real pride in the culture, but also that can have, of course, ideological problems and it can, of course, be abused potentially by many stakeholders, including in a political way. But people are already relatively, I think, for example, the book is saying, those people are interested, but it's a bit of a trill of a little bit after a while. Japanese people, I find this interest is already inherently stronger there. And people love to go and do workshops now. I get a bit more into that. And they really like it. Of course, there's the Japanese tendency to make everything cute as well. So those are all aspects. Of course, of course. Well, there's many, many different examples. But after the war, one of the ways that people sort of had something to look forward is the archivalential excavations. Of course, there were the professionals, the professors, but again also a great commitment of local population who were sort of distracted from horrible war situations by going to digs and helping by even making food and sort of cheering the excavators and the students on. So there was already a commitment there at some places. People were so excited about finding out more about their past. And nowadays, we have these archaeological centers, these buried cultural property centers, that sort of manage the locally found archaeological heritage. You actually have, I think, thousands of these, some of the prefectural level, some of the municipal level, and very much a little bit what they do is these archaeological hotspots. They have museums, but they keep archaeological finds because they belong to the Japanese people. But also, people can definitely show the stuff they found in their backyard. You know, they do these workshop activities. And the curators very much depend structurally on volunteers. And that's going to be my point. Volunteers are structurally important in sort of mediating. They're sort of translating. Some of the curators are a bit intimidating. So people like to interact with familiar faces with these volunteers. Well, this is a very famous site, Santa Mariana. And actually, I had a very in-depth conversation with a volunteer lady there. And that's going to be one of my nature's slides. But one of the activities of nowadays, because of course there's great professionalization, but nowadays, what I found in my own experience of hundreds of sites is that what you usually see, the activities are slightly museum-guided. Instead, guides are trained. They have a nice little test on. And they show people around and give them the story. They tell them the story of the site in the museum. And another activity that they have in here in English is a major commitment for Japanese people. They have this whole layout. They get training.  And the other main activity is assisting at workshops. And these are fun little things to do, especially children and sometimes adults as well. And I found that many people love to just bring their children to these workshop events, even if they're not interested in local archeology. They just bring their children and like, okay, go and do one of these events. And I'm going to just show some of the things that they do, for example. Very popular is fire-making. You can see here there. They love to do fire-making. Extremely popular is making jewelry out of soap. And they actually have these free-salt kits. So what I do for a cost project, I got two euros. You have these little sets. And if you want to have a look, this is one of the standard activities you can do all through your bag. Children love it. What I found in Larry's is boys also love it.  I'm so proud of it. So these are things that are very, very popular with children. And the major thing is really involving children. Children is so important. So they have these little sets. They play figurines. You can sort of weave baskets. One of my specializations is free-salt kits. That's why I have these examples. So these are very specific after history appeared. What I found hilarious is that they teach these little, these little really, these small kids, right? Like three or four years, they have these blunt arrowheads. They have to shoot at cardboard animals, like proper hunter-gatherers. The children love it. They really adore this. So here you see the children in action. So you get these tiny kids of like three, four years all already involved. So that's a major thing. And if we talk about what kind of people are doing this, well, of course, as a researcher, I've visited these sites and these centers all through all days of the week. So weekdays, of course, very obviously, people who have a job cannot do volunteer activity. So actually the majority of people who are probably involved are indeed retired people. Because they're always available. They're always there. And they're actually really organized, instructional organizations. There will be people on the top to manage them. So it's actually a huge commitment of time because yes, they have to commit to a certain minimum amount of time they're available. They have to get the schedule very seriously managed. So there's no sneaking out there. This is a big commitment that people are making. They have to give their stuff to normal advance and they can't sneak out. They don't get paid. So there are actually many archaeologists are now getting a bit concerned that maybe this is actually a bit of exploitation because there is a huge labor investment here. A huge dependence on their labor. But on the bright side, the people, everybody are asked, they just love it, you know. And especially for retired people, they've fallen in vacuum after retirement. They have the social isolation element. And for them, and I think this was a really interesting point actually, it's a great way to be involved in society and to meet people, have fun with the kids, you know. So for them, it's the social element, but also they are generally passionate about their local history basically. So for many people, it's not just a hobby, it's basically a passion.  They really, really love it. And to some extent, they follow a script. But to some extent, they also improvise. Only in one example, I found a major archaeological center that did not work with volunteers and they had a reason for that. But this is a wonderful lady. There are actually women involved as well. So they, my name is a very special site, a very special heritage site that is now one of the sites of the World Heritage status. This lady has been involved since the beginning. They found this site in the early 1990s. It blew up. It's completely changed public perception of what this period was all about. It must be that what involved. Everybody heard about this site. This is one of the most famous type sites of the whole country. And volunteers that they just dug in there from the beginning and they have one of the most organized and active volunteers who have also been in the entire country on this period. Nowadays they have a hundred volunteers. They are managed by professionals and it's very serious. They have to be at least six times a month. They have to have three hour blocks that they give away at their time. They don't get paid for this. They only get maximum something like 10 euro for transport costs before. They don't even get a lunch unless they commit for a cold day for a special event. And on the bright side, some of the scientists and special lectures of specialists are floating because these people get serious training. These people are very committed basically. She does these workshops but she particularly loves to take people around the site. And I also had an in-depth conversation with her about that because I noticed sometimes curators tend to tell a specific story. It's sometimes a little bit oversimplified. It's homogenized basically. And I feel that it's not always supported by the facts. She agrees, I know.  You have to tell a factually accurate story. So this name is really, really, although she is not a professional archaeologist, she is very knowledgeable basically. And there are many, many people like her. She told me there are women involved as well, housewives, but of course, it's a bit difficult because if you ask people to give so much of their time, you're not paying for them. This is a bit of a tricky situation. So they have these trauma fences to get women more involved. I mean, look at this very aleco-jomon period. This is hilarious because there's this particular prefective crowd of their jomon, the historic heritage, but also on their apple cultivation. So you see how the local identity, the specific local identity is really made in there. And what I find interesting is that now there's not just four volunteers, who love about some places, is that they actually put aside money to employ local housewives to do cute little things. And I actually have some examples only that they can sell and they can get a little bit of money. Because obviously, especially in rural areas, people are struggling nowadays. So they cannot afford to just give time. They need to get something in return. And especially this place, I really admire this place, it's in Naranau and Naramachi. It's an obsidian museum training local housewives to make cute little accessories of obsidian and giving them a little money in return. They also do, I thought this was, I just thought it was a week ago, I thought it was spectacular. They have a big event introducing this obsidian quarry from the jomon period. They invented 1000 people from the whole prefecture. What they did is they bought local sculpture in the world. So they got 733 local sculptures like 12, 13, 14 years old. They gave them basic training and fun activities with them. And then they got to guide the people the visitors, because this is in the middle of the mountains. So on the way these children get to tell their story. So I saw this little cute interview with one of them, one of the boys, like 13 year old boy. He was dead proud. He really enjoyed this activity. What he particularly enjoyed is that he was able to tell his story to his former primary school classmates and his teacher. This was a really, really good deal. He was really proud that he was able to present his knowledge that he didn't have. So what I really enjoyed about this example is that it actually got him full school children. And of course this is kind of investment because these children will grow up and continue to have this really, really good memory. So I thought this was a particularly innovative example that I really liked. So thank you for your attention.


This is John Arnold. I am an independent technology analyst based in Toronto and I've been following communications technology for about 20 years, a long time. And what's really cool about that is you get to see new technology waves come and go. And we're in the middle of a big one right now with 5G, AI, cloud, right? These are all very transformative technologies that we couldn't have dreamed about 5 or 10 years ago, with the here today. And as we all know, tech comes much faster than it used to. So adapting to it is a real challenge, but it's also an opportunity, right? When companies understand the potential of it and the ecosystem that creates all of the wonderful technologies that come with these new tools, then you've got some really interesting possibilities. And we're seeing that right now. You know, I follow mostly the North American and the EU markets and they are kind of, they're slow. They're slowly coming along to the 5G story. But here at the Huawei event in, well, we're in Shanghai right now, right? At MWC Shanghai, we're seeing a different story than what you normally see in North America markets and even EU, right? I mean, the Asian carriers, the Asian vendors are pretty far ahead of what we normally see when we think of 5G, mainly because they've been able to implement 5G kind of on a kind of an ecosystem level, rather than say a point solution, one app here, one app there. But they're taking a more holistic view here of the potential for IoT, both in consumer, right? And in business, when you start talking IoT, bringing in AI and all the kind of sensor technologies that enable machines now to be connected. And we start going beyond human-to-human connectivity and bringing in machine connectivity. It really just, it's exponentially a bigger opportunity. And we're seeing deployments here at this conference that really show what's possible. And it's really way ahead, I think, of what we see in most of the Western markets. So I feel lucky to be here to kind of get a front-row seat to what's happening with all of this. It's really impressive to hear them talk about 650 million Chinese people using 5G. Or I was not sure if they said using or have access to, but I'm pretty sure they say using, which is pretty much like huge. It's like all of Europe. I think there's two, I think I see three pieces to this. First is, yes, the scale. They call it China scale. The size of the market in China in particular, but it's probably true in India as well, is like three or four times either North America or EU, when you think about the number of people who could be using it. That's the first thing. Second thing is the 5G, sorry, the mobile devices, there's more prevalence of being 5G enabled here than in North America. So the endpoints are ready to go. And more affordable probably. And probably a lower price point, yeah. And I think the carriers are hungry for this type of thing. Because one of the tricky things with 5G is, especially in the B2B applications, is how do you monetize it? And we're seeing this in the AI world, which is pretty close to where I live every day. AI is very cool, lots of sexy applications, but it's difficult to monetize because it's so new. But this 5G evolution is interesting, but what gets much more interesting is when you hear while we're talking about 5G, so the bridge to 5 and 6, where 6 could be another 5, 10 years away, but 5.5 we're getting into that reality stage where it's there, and the difference between 5 and 5.5 is that the bandwidth capabilities now can support AI natively. And when you get that into the mix, when you add those AI capabilities, then those IoT stories that sound a little like science fiction become real, they become viable right now. And the scale of automation that we're talking here is, we've never seen anything like this before, right? When you start thinking about things like smart homes for consumers, smart cities, right, in urban environments, these are really big opportunities that when you have the right infrastructure in place, the sky's the limit on innovation, right? Because now it's a whole new vocabulary of things you can do that just weren't possible before. One thing that I'm always a little bit speculating or trying to understand is one of the main advantages that I hope comes with 5G is better, not just more bandwidth, but better bandwidth for every user. Like some kind of way that, you know, you don't get this problem where you're in a train station, a stadium or a parking lot, whatever, and suddenly there's 500 people checking their phones at the same time, it doesn't really work. I wonder if there's an order of magnitude better service in that way, or it's just the way they do it is just a whole bunch of tiny little base stations and edge? Well, one of the, to support that point that you brought up, one of the takeaways from the talks we saw today was that the price points, they talked about, you know, the red cap, right?  When they come down to that like $10 price point, that's a big one because that makes so much of this more viable economically, right? When it becomes affordable, when it used to be like bandwidth was expensive, no one really wanted to experiment with it. But when, you know, you have the benefits of really what I call silicone economics, right? When the cost curves come down really fast, the smart phones, when they become more 5G enabled, the price points come down, all of a sudden that barrier goes away. For example, when you compare that to like Apple coming out with this VR headset now, it's a great device, but at $300 to $500, how many people are going to buy it? Right? So cost has always been a barrier to adoption, especially in consumer world, but now that's going to go away, I think, pretty quickly. And this really, it's like when you see HDTV for the first time, there's no going back, right? And I think we're going to see that in this world when those 5G applications become very kind of accessible, intuitive and affordable, right? Because now it's like stuff that they didn't know they were missing until they start using it and say, yeah, I want this, right? And it's pretty much like anything that you would think of doing a Bluetooth or Wi-Fi IoT kind of stuff, now people should just think of doing 5G and then having no range issues. Well, yeah, yeah, I mean the technologies now to kind of get 5G caliber bandwidth out there with the technologies, right, is much more accessible than it ever was before, right, going through, growing, you know, doesn't have to be line of sight, right, and developing, you know, putting access points on the towers. But what I find that gets really interesting, you know, is when you start getting into these, like the stadium, like I talked about hosting the Asia Games here in, I can't remember the city, but the idea is, you know, when you have these large gatherings, the social events, this is a great opportunity to showcase the technology. Because now you've got a lot of people in one place, all using the same applications at the same time, really interesting possibilities for what you can do to make this really relate to people, you know, there's the one-to-one, which is okay. But when you start talking on a community-based level, it gets a little more interesting because now you start getting into markets, which is something that marketers love. Because rather than advertising one-to-one to individuals, now you're advertising the communities. Now it gets a little more, you know, the economics start to get interesting, right? So it's going to be fun to watch. I wasn't able to come to China for three years because of the strange thing that happened in the world. But then when I came back, I saw so much development. It's going so fast. And when I go to Shenzhen, it just feels like I'm in the future. And they have like, I mean, it's free market competition, right? But there's also this kind of just, it feels like somebody decides at the top, we have to do this, go all the way, go all in, and they just go like crazy. And there is a hook and compete with that. Like, there's this whole trade story, right? With some continents a little bit more jealous about what's happening here or something, I'm not sure what they are. But it's like, this is remarkable how fast things are going here. It's, you know, and Huawei is not the only company that's innovating here, of course. You know, you get Samsung and Korea. The Asian markets, because they're starting from a clean slate, they don't have all of that wired and legacy infrastructure to deal with like we do in North America and Europe. There's a bit of an advantage there when you can leapfrog and go straight into the good stuff and it's more importantly though is companies like Huawei who have a vision for the future. That they're not just developing tomorrow's technology, they're developing tomorrow's, you know, bigger picture solutions, right? They talk about an intelligent world, right? They're thinking much bigger than the next iteration of an iPhone and not many companies are in a position to do that but the more I learn about what they're doing here in China and coming here to China to see it firsthand, you see that, you know, this level of commitment to the technology is pretty impressive and when you have a strong leadership culture that says we're going to do this, they're finding a way, not everything succeeds, right? There's hits and misses, but there's going to be more hits and eventually that starts to pay off. Look how long it took for Amazon to be profitable, right? Now they're the most valuable company on the planet and similar here, you don't get the rewards unless you take some of the risks and just push ahead because you have faith in the technology. Eventually when the technology is good, the market will catch up to it. It just may take a little longer but it's happening faster here and that provides the proof points that say, hey, the West is ready, should be ready for it now too. It feels like some of these ideas have been talked about for decades and some might say 5G is just marketing or hype, but it's not, it's kind of enabling these long ago ideas that now could be actually realized in a big way. I think so, yeah, I mean, you can look, you don't get big results unless you dream big and you see that here in spades, coming to the campus here at Wildway and what they're doing. It's not just what they're doing but it's how they think about the future because they view the technology in terms of digital world, digital transformation and the more we shift from the analog, legacy world to the digital world, this is really the world our kids are going to inherit. They natively understand this and the things that sounded like science fiction five or ten years ago are kind of everyday things for digital natives now. So it's not as radical as you might think but where they're taking it, I see, as I said, larger scale thinking, not just point solutions but really solutions that rethink entire processes like whether it's mining, whether it's energy generation and talk about smart cities, agriculture, healthcare, education, you name it. Every industry is primed for reinvention when you start thinking about digital transformation and when you view everything in that lens, all of a sudden every process, every task, every outcome, you can start framing it and saying, well there's better ways you can do it with digital technologies. Well, we start looking for the approaches from these vendors that have the right solutions. It starts to make a lot more sense. Now whether it's going to translate into disruption for jobs, whether it translates into disruption for being entirely kind of technically, automatically driven and kind of losing something that makes us human, that remains to be seen. But when you talk about the potential, just purely what technology can do, it makes a lot of sense. Whether that's really what we want to do and put all of our faith in technology, that remains to be seen. But you don't find out until you try and you see, right? But clearly there's a lot of things that can be done with automated and digital technologies that do improve things that are safer, smarter, faster, cheaper, things that businesses relate to, obviously. So the potential is there and you have nothing to lose for trying, right? And it's an exciting Mobile World Congress Shanghai 2023. The next three days, it's going to be fun to watch. Oh, sure will. And it's my first time, by the way, so I'm looking forward. Everything is a learning experience for me, so I'm really happy to be here.


Now, as gunshots echo across the windswept snow-covered reaches of the wild north-west, Quaker-pup wheat and Quaker-pup rice, the breakfast cereal shot from guns, present the challenge of the Yukon. It's Yukon King, swiftness and strongest lead dog of the north-west, blazing the trail for Sergeant Preston of the north-west mounted police in his relentless pursuit of lawbreakers. I'm King, I'm your Huskies. Gold, gold discovered in Yukon, a stampede to the Klondike in the wild race for riches, back to the days of the Gold Rush, with Quaker-pup wheat and Quaker-pup rice bringing you the adventures of Sergeant Preston and his wonder dog Yukon King as they meet the challenge of the Yukon. Little wonder, many a He-Man Hollywood movie star goes for this breakfast. It's well-tasting Quaker-pup rice or Quaker-pup wheat with milk or cream and fruit. These King-sized, ready-to-serve, premium grains of rice or wheat pack a man-sized taste wallop. They're good for you. They're shot from guns. Yes, actually exploded up to eight times normal size to make them crisp and tender as nuts in November. Tomorrow, sure, treat yourself swell. Enjoy this breakfast treat. Eat Quaker-pup rice or Quaker-pup wheat. Ezra's sins and his wife Maggie had spent most of their lives panning for gold from Australia to Nevada and Arizona. And not once had they made a worthwhile strike. Therefore, it was with much misgiving that Maggie now past 50 listened to Ezra's excited announcement when he rushed into those shabby quarters in Arizona on a very hot day in the fall of 98.  We're pulling out of this digging. Cool off, Ezra, and don't start telling me somebody's made a strike. I'm not interested. But Maggie, this is a real gold strike. It'll be bigger than the one made in 49.  Oh, Maggie. Ezra, I'm getting too old to chase the rainbow. We're both past 50 and we spent our lives looking for gold and precious little wheat found. But Maggie, 50 and a little past, that's not old. We're bound to make a strike someday if we just keep at it. You told me that 30 years ago in Sydney when I married you.  And from that day on, all I've ever seen is deserts, hot-burning deserts, Australia, Africa, Arizona. If I hadn't been a God-fearing man, Ezra, I'd sure be scared of eternity come judgment day. Oh, all right, Maggie, I guess you're right. At our age, I suppose there's no sense in adding the Yukon to our trail of lost hope. You're right. Where'd you say? The Yukon. That's where they just struck gold. The Yukon? No. Iceberg 60 below zero. What's the matter, Maggie? You look like you're in a trance. Oh, Ezra, why didn't you say for the Yukon in the first place? Why didn't you say it wasn't a strike in another desert, another hot-burning desert? You mean you'd like snow and ice and 60 below? After 40 years of hot-burning deserts, the Yukon sounds like heaven to me. Ezra, we're going on that gold strike. Ah! Ezra and Maggie Sims did join the rush to the Yukon where they staked a claim a few miles from Indian River and built a cabin. In less than six months, they took out more gold than they had found in their lifetime search for the yellow metal. When they had carefully weighed and sacked an estimated quarter million dollars, Ezra put his arm around his wife and kissed her. He had not forgotten the lavish promises he had made to her 30 years before, promises that had not been fulfilled. Maggie, I promised you anything you want. Diamonds, fine clothes, travel to far-off places. Now, Maggie, may Darden just name it, and I'll see you get it. Ah, you're sweet, Ezra. Yes, you are. You've put up with my complaining for a long time. I know I used to pine for far-off places like Switzerland and Spain, but that's all over. How do you mean, Maggie? I don't want to go anywhere now. I've found the place I've been looking for all the time. It's right here in the Yukon. To me, it's heaven for a big slice of it. Well, to tell the truth, I feel the same way about it. I like it here, too. But, Matt, how about them other things I promised you? Diamonds, fine clothes, tell me what you want, Maggie, darling. No matter what it costs, I'll get it. Well, there's something I want all right. Yeah? I want them more than anything else. That string of pearls we saw in that fancy store in Frisco, huh? No, Ezra. It's not pearls I want. Then what is it? I want eggs. What? Regular, everyday eggs. I haven't tasted an egg since we left Honoka. Now, just a minute, Maggie. I dream about eggs. I'm that hungry for them. But, Maggie... Yes, Ezra? A dozen eggs would make me the happiest woman in the Yukon. Maggie Sims, do you know what eggs are selling for in Dawson? I don't care what they're selling for. We can pay for them and I want them. But they're selling for $100 a piece, Maggie. $100 for an egg.  Yes, I know I did. It's eggs I want and it's eggs I'm going to get. Oh, Maggie, $100 for an egg. A cold-story egg. Two days later, a fast-border launch nosed into the landing at Porcupine, a lumber camp located on the upper reaches of the Indian River. From the seclusion of a drying shed, two bearded men in lumberjack garb watched the lone occupant of the boat make fastest craft. Pick up a heavy leather bag and make his way toward a small frame building, which was the company's office. Well, Puggan, this is what we've been waiting for. He's a fame master. And the payroll's in that bed he's carrying, Puddy. $10,000 in gold. Yeah. Now, we'll let him get inside. He'll have to check over things with the clerk. It'll give us time to make sure nobody follows us. But how do you mean, Puddy? There's two company boats down there, not counting the launch he came up river in. Then when we grab the payroll, we'll take launch. Now, come on. Make sure they don't see you. The pay master, Cliff Winters, completed his checking with a clerk, Bill Boyd, who also served as the company's telegrapher. Then he reached into the leather bag and brought out a circular of hand-bill size. Where's the bulletin board, Bill? Just outside the door, Cliff. What do you got there? Orders from the head office? Oh, it's a hand-bill. Sergeant Preston gave me just that left Dawson. Pictures and descriptions of a couple of men went up for robbery. Asked me to post it on the camp bulletin board in case they came around here. Let me see it. Sure. Look it over. They might drop in on you one of these days. Wanted for robbery. Fuzzy Walters and punkin' Adams.  They were hired as lumberjacks less than a week ago. Bill, are you sure of that? Of course. Here's our pictures on the hand-bill. I couldn't be wrong. Where are they now? Let me take a look at the worksheet. Yeah, they're up at number 2 Sawmill. It's very minute. About a mile back from the river. We'd better wire Preston right away for instructions. Apple says they're dangerous. Okay. But we've got some tough lumberjacks, too. We can take them into custody. Let me get to that telegraph key. Won't take long to get to Preston. Bill Boyd sent the message. And a few minutes later, the telegraph instrument began to click out Preston's reply. The telegrapher copied it on the back of the hand-bill. What's he say, Bill? Here it is, really. Take prisoners into custody. We'll start up river immediately.  Congratulations. Signed Preston, Sergeant NWMP. Now, Cleo, lock up the office, and then pick up a couple of tough lumberjacks and go after that pair. Right. Got a gun, haven't you? Sure. How about you? I'll get it. Sure in the desk. Now I'll put the payroll in the safe.  Hey, get them up and keep them there. Keep them covered while I tie them up. Hey, go ahead. I'll watch them. It took pumpkin, but a few moments to bind the two company men with a line he had taken from one of the boats he and fuzzy holders had scuttled. As he finished, fuzzy said, I'll pick up that bag and let's get out of here. Hey, where'd this come from? Yeah, what's the matter? Take a look at this. A law circular with our pictures. Now, you guys explain that. Where'd you get it?  They'd lie about it. We ain't got time to bother with them. They'll telegraph Dawson. No, they won't. A wire parallels the river. While we get downstream a few miles, we'll cut the wire. That'll stop that. Yeah. Nobody will find them for a couple of hours at least.  Right. With their boats scuttled and the telegraph line cut, we'll make a clean getaway. Hey, you bet we will. Now let's get that launch didn't get out of here. All right, pumpkin, get in the boat. Yeah. You take the teller. I'll turn over the motor. Let her go, pumpkin. There she is. Now hang on. Here we go. While fuzzy Walters and pumpkin Adams headed the paymaster to launch downstream, Sergeant Preston and his great dog, King, were boarding their own patrol boat moored at the landing in Dawson. All right, boy. Get out of the way now. The bounty was about to start the motor when he heard a familiar voice calling his name. Hey, Sergeant. Sergeant Preston. Well, hello there, Reswell. Howdy, Sergeant. Hello, King. I didn't know you were in Dawson. Where's Maggie? Up on the claim, Sergeant. Are you going up the river? Yes. King and I are bound for the lumber camp at Porcupine going after a couple of prisoners. Could you take me along as far as my getting off place? Well, I certainly as well. Glad to have you. Come aboard. Well, that's quite nice. I don't sure feel a lot safer than if I went back for trail. Safer? Yep. I'm carrying a fortune. I'll want to get robbed before I get back to Maggie. I wondered why you were carrying a gun. I never saw you with one before. Nobody's going to get my fortune without a fight. No, sir. Not after I trudged all the way to Dawson to get it. People usually bring gold to Dawson. Not take it away. This ain't gold, Sergeant. Oh? Nope. It's eggs. Cold-story eggs. Reswell, do you mean to say you've been buying eggs at Dawson, Sergeant? A hundred dollars an egg, and I've got a dozen of them. You must like eggs. Oh, no. But I do love Maggie, and she wanted them. I see. Well, Reswell, we'll get the motor started, and you can tell me all about as we head up river. Meanwhile, Fuzzy Walters and Pumpkin Adams had traveled several miles down river to a point where the telegraph line closely paralleled the shore. Fuzzy maneuvered the launch into the mud bank and waited while Pumpkin went ashore and cut the wires. A few moments later, he returned, confident that the last obstacle to their escape had been eliminated. Well, Fuzzy, that takes care of the telegraph line. They won't get a message through to Dawson today. Oh, they won't, eh? Come here and look at this. What's the matter? We didn't see what was on the back of this handbill. Read it. Take prisoners in custody. We'll start up river immediately to take them off your hand. Congratulations. Preston! Oh, they smoke. That means a paymaster in the clerk had already spotted us and wired Preston and Dawson. He's probably heading up river right now. Yeah, you bet he is. It's a lucky thing I took another look at that handbill. We wouldn't be expecting to run into him, but he'd be laying for us. What do we do, Fuzzy? Sink this launch right here, where it'll never be found. Then we'll take the money and head east into the hills. We'll continue our story in just a moment. Say, tomorrow morning you'll go for this family breakfast treat. I mean crisp, tender, swell-tasting Quakerpuff rice or Quakerpuff wheat. They're ready to serve cereal shot from gun. What goes out here? Stop it! Me, big Indian chief, me on Warpath. On the Warpath? Well, look, chief, not now, not here.  Oh, look, chief, I wasn't shooting honest. That shooting you just heard was just me explaining about the keenest-tasting breakfast ever, namely Quakerpuff rice and Quakerpuff wheat. You see, chief, we load huge guns with choice, sun-ripened premium grains of rice or wheat. Then these guns are exploding. Out come big, giant grains eight times normal size. They're magnified, glorified, crispified. That's why Quakerpuff rice and Quakerpuff wheat are bigger and better tasting. For breakfast or for lunch or supper, you just pour out a bowlful right from the package and add milk or cream and top with fruit. And what's more, Quakerpuff rice and Quakerpuff wheat are good for you. They furnish extra food values of restored natural grain amounts of vitamin B1, niacin and iron. Well, chief, how about it? Me trade bow and arrow for a gun that shoots Quakerpuff rice, Quakerpuff wheat. Add a boy, but look, that's not necessary. You can get rice or wheat shot from guns at your grocers. And, chief, here's a tip. It's never sold in bags or bulk. Always buy the big red and blue Quaker package. Me walk milder trading post for package any day. Fellows and girls, remember, that famous big red and blue package with a smiling Quaker man on the front is your guarantee that you're getting this swell breakfast treat, the one and only Quakerpuff rice and Quakerpuff wheat. And now to continue our story. Fuzzy and Pumpkin opened the petcock in the bottom of the launch and waited until the boat was parsed full of water. Then Fuzzy wadded up the identification poster and tossed it to the slanting deck. Okay, Pumpkin, get ashore with that bag of money. Here you go. All right, here I come. Now, let's shove her off the mud so she'll sink in deep water, all right? All right. There. Yeah, we got her off just in time. She's sinking. Yeah, won't be long before she goes down to Davy Jones' locker. Yeah, pick up the bag and let's get going. All right, I don't like this idea heading into the hills without supply. Yeah, I got them somewhere. Don't worry about it. Now Preston and his dog will get sore eyes looking for us on the river. It was mid-summer and the winding valley of Indian River was a reflection of its resplendent glory. Swans sail leisurely overhead as the patrol boat with Sergeant Preston, Ezra Sims and King knows steadily upstream. King seemed to be enjoying the trip most of all, barking defiantly at the swans overhead and the flocks of mallards that glided gracefully out of his range on the surface of the river. Presently, Sergeant Preston pointed a finger at some multicolored splotches floating on the water. See those splotches of color on the water, Ezra? Yeah, Sergeant, I've just been looking at them myself. What are they? Oil. Where'd oil come from? Some passing boat, very likely. When a boat engine gets old, starts wasting oil. Yeah, I guess that's it. How can you know you can't catch one of them ducks? Hey, take off before you can get loose. It's not a duck he's interested in. Something floating on the water ahead there. Oh, yes, I see it. He's going to try to grab it as it floats by. Careful there, King.  He's got it. Good boy, King. Having retrieved a bit of flotsam, King turned proudly toward his master to exhibit his prize. So you want me to see it, eh, Father? Very well. Let's have it. It's a watered-up paper, that's all it is. Hasn't been in the water long. Not very wet. What? Wonder where this came from. What's the matter? What is it? This stumps me, Ezra. It's a police poster describing the two prisoners I'm going up river to gut. Let's see. I sent that poster to the lumber camp at Porcupine. Paymaster took it. How do you know it's the same one? They were only printed yesterday. It's the only one I sent out of town. Sergeant, there's something written here on the back. Huh? That's it. What? There's a telegraph up there this morning saying to take them in in custody and I'd be up to get them. But, well, I'll be dead blamed. And we're miles from that there lumber camp. Yes, I know we are. You can't understand it. Now ain't that just my luck? What do you mean? Just when things start to get mystifying and exciting, I've got to get off. Oh, I forgot you're not going all the way with King and me. Wish I was. But if you were pulling the shore where the bank slopes down yonder, I'll head cross country and get home to Maggie. Your cabin's about seven miles from the river, isn't it, Ezra? Yeah, it's about eight. I'll be home in time for Maggie to have her eggs for supper. Cold storage eggs worth four times her weight in duals. I hope she enjoys them. Well, she better. As the launch nosed into the muddy bank and the miner prepared to step ashore, the king bowled ahead of him and began sniffing the ground. Take it easy, Ezra. Don't slip and break those eggs. You bet I'll be careful. Hey, Sergeant. Here in the mud, somebody's pushed in here with a boat today. Huh? Ah, you're right. There's the marks of the prowl. And a lot of footprints in the mud, too. That's not all, Ezra. Look over there. Coming to the surface of the river, the boat sunk there. I'll be damned blessed. Now, what do you make of that, Sergeant? I don't know, Ezra. Completely bewildered by their rapid discoveries, both men looked at each other for an answer. For a moment, the sergeant's eyes turned toward the shore, as if he expected to see someone who might explain the strange set of circumstances. Presently, he pointed to a telegraph pole. Look over there, Ezra. I think I have the answer. Well, what is it? I don't see nothing. The telegraph line's been cut. Well, I'll be damned if it hasn't. Now, who in thundered scuttle a boat and cut the telegraph line? I think I can answer that. Where's the police poster king got out of the river? Oh, it's right there on the deck behind you. Oh, yes, I see it. Take this line and make the launch fast, will you? Yeah, sure. I'll fix it. That'll do. What are you going to do with that handbill? I'll show you. Hicking. Easy now, fella. Don't get excited. Get a scent of this paper. There now. What's king up to now? Watch him. Why, he's sniffing them treks. I thought that was it. Follow them, king. Say, look at him go. By who and thunder do you suppose he's after? It's my guess. He's after Fuzzy Walters and Pumpkin Adams. But you said they were prisoners at Porcupine. When I left Dawson, I presumed they were. Something must have gone wrong now. Come on, Ezra. Just follow king. Yeah, he's s**t to wait while we catch up with him. You may see some excitement after all. Coming, king! It was nearing sundown when Fuzzy Walters and Pumpkin Adams emerged from the heavy timber into a clearing. For nearly a mile, they had been guided there by a thin column of smoke that slid upward into the windless sky. If don't we find a cabin at the bottom of that streak of smoke? You were right. There it is, Fuzzy. What are you gonna say if they start asking questions? You leave that to me. I've been thinking of a good story. Be quiet. Knock on the door instead of calling out. Yeah, I will. Howdy, man. Goodness alive. I was wondering if that was my Ezra. Back from Dawson already. Figured he must have grown wings to get back before tomorrow. What can I do for you? Well, we had a little accident back there on the river. I wondered if you could help us out. Accident, you say? Yeah. Me and my partner here were traveling by canoe. We put a shore to look over some mining possibilities and the current caught the canoe and swept it downstream. With about everything we had there are names. A grub and a mining equipment, you know. Oh, now that's too bad. We saw the smoke from your cabin so we thought you could fix us up with supplies to last us a few days. Of course we'll pay you well. We don't expect it for nothing. Of course. Oh, now, now. I wouldn't think of taking money from prospectors who've had a streak of bad luck. I know what that means. Me and Ezra have mined all our lives and we've had plenty of bad luck. Now you just come right in here and make yourselves at home. Well, that's mighty nice of you, ma'am. I was just getting supper ready and I reckon there's plenty for all three of us. It sure smells good, ma'am. And after supper, I'll pack your bag with supplies the last a week. We have ample for ourselves. Sit down, won't you? Oh, thank you, ma'am. I'm sure Ty. Must be all of ten miles from the river to here. It's seven, but carrying a big bag like the one you've got makes it seem long. Yes, it sure does. Well, you just rest your feet while I go in the kitchen and put two more plates on the table. And I'll warm up some more vitals so there'll be plenty to go around. Hey, pumpkin. Yeah, puppy? Do you see what I see here on this table? Let's see. Gold. Raw gold. Someone's been weighing it up. They must have plenty to scatter it around like this. You ain't lying. What do we do, puppy? Grab the old lady, tie her up and then search the shack. That's my guess. We'll find it right over there. You mean them loose stones in the fireplace? Yeah, I saw them when I first came in. I'll get a sheet off that bed in the corner, rip it and use it to tie up the old gal. Yeah. I'll put her in that sheet. Grab her. Come here, you. Oh, you've been poking. Hurry, Percy, help me. All right. It took but a few moments to subdue Maggie Sims and tie her to a chair. And it took less time to remove the loose stones in the fireplace. Behind them, Fuzzy and Pumpkin found two sacks of gold dust and nuggets. There must be all of $50,000 in gold there. All of it. Added to what we got in the bag, we can retire, Fuzzy. The mountains will get you. You all know about it if they do, old lady. And you're not going to tell them anything.  Dead folks don't tell tales. Pumpkin, yank that tick off the bed and rip it open. Why don't you shoot her? I want this to look like an accident. Now, yank off that tick. Yeah. There.  There you are. If your old man comes home tomorrow, you'll find nothing but ashes. There'll be no evidence and we've done it. Come on, Fuzzy. That bed tick is burning fast. Let's get out of here. Come back here. Come back. See you again. Come this one day, baby. Open the door. I can't see her. Get them things. Get some money.  Maggie. Shoot him, Fuzzy. Shoot him. No, you don't. Now, give me that gun. I quit here. Here's my gun. Ezra, get that burning bed sticking out of here. She's tied up. Get that bedding out before the cabin catches fire. Obeying Sergeant Preston's command, Ezra Sims dragged the burning bedding to the door and kicked it into the yard, as King and the sergeant stood guard over Fuzzy Walters and Punk and Adams. Then together they freed Maggie from her bonds and the cabin rapidly cleared of smoke. Half an hour later, Sergeant Preston and Ezra entered the kitchen to find Maggie cooking supper, as if nothing had happened. Maggie. The environments confessed everything. They'd held up the lumber company this morning. They're handcuffed to the bed for the time being, Maggie. King's standing guard over them. We can all thank our lucky stars, a king-pound mat handbill floating on the river. If he hadn't, I'd been burned to a crisp by now. Hey, you be careful with them eggs, Maggie. Don't burn them to a crisp. Them things cost a hundred dollars each. It cost a damn sight more than that, Ezra. With your skirmishing around, you busted eight of them. Oh, my. $1,200 for four eggs. That's high-priced eating, but it's going to be worth it. You're cooking all four at one time? Fourth and. Just one apiece. One apiece? Me, you, and Sergeant Preston, that's only three. Who's the other four? King, of course. Oh, sure, now. After what King did for me today, he's going to get the best in the house. Here, King, come and get it right. How about it, Sergeant Preston? Wouldn't you say King had earned his supper? Why, yes, Maggie. I guess he has. Thanks to King, this case is closed. In just a moment, Sergeant Preston will give you a preview of Friday's adventure. Say, if you can't make up your mind which you like best, Quakerpuff wheat or Quakerpuff rice, here's what you do. Don't miss out on either kind of these delicious, ready-to-serve serials. Always keep a supply of both kinds on hand. Eat Quakerpuff wheat one time, Quakerpuff rice the next. Wheat or rice shot from guns is never sold in bags or bulk. Be sure to look for Big Red and Blue Quaker Package. That's the only way to get the original, crisp, fresh Quakerpuff wheat and Quakerpuff rice. These radio dramas, a feature of the challenge of the Yukon Incorporated, produced by George W. Trendle, directed by Fred Flower Day and supervised by Charles D. Livingston. The part of Sergeant Preston is played by Paul Sutton. They are brought to you every Monday, Wednesday and Friday at the same time by Quakerpuff wheat and Quakerpuff rice, the breakfast cereal shot from guns. Listen, Friday, when Sergeant Preston and Yukon King meet the challenge of the Yukon in the case of the killer. On one of my trips to Dawson, I heard whispered talk that led me to believe men were planning an illegal dog fight. I asked Kenny, a boy of 12, to help me verify my hunch. I should never have done that because Kenny came within a hair's breadth of losing his life in his efforts to aid the law. Be sure to hear this exciting adventure Friday for our delicious hot breakfast, eat Quaker Oats. The giant of the cereals is Quaker Oats. Yes, the giant of the cereals is Quaker Oats. Delicious, nutritious, makes you feel ambitious. The giant of the cereals is Quaker Oats. Say, boys and girls, do you want to be a star someday in sports and activities? Then start on good Quaker Oats breakfast tomorrow because nourishing oatmeal gives you more growth and endurance than any other whole grain cereal. Still less than one penny is serving. Quaker and Mother's Oats are the same. This is J. Michael wishing you good bye, good luck and good health. Some Quaker Puff Wheat and Quaker Puff Rice. So long. This is ABC, the American Broadcasting Company.


No. Oh my god. I'm dead. Did he just light his way up to me? Teen Gohan taking the stairs. How's it going everybody? Dato Doi here back with some more Dragon Ball fighters, rank matches. This time going up against the rank above Ultra Instinct. Super Saiyan Blue evolved with a team of Yuza Masu, Super Saiyan Goku, and Yamcha. By the way, Teen Gohan might be... He might be top three characters I'm afraid to fight in this game. Teen Gohan is very good, and not even just good, he's also very annoying. In the way that he's played optimally. Which this guy most likely knows how to... Alright, well that one was just me running into him. He was this please. Alright, understandable. Oh, that's sliding to him.  Oh, we're in there. We're not in there. We got hit with a rod to him. My man has just been sliding on the ground today. Look at this combo. That was... Was that a whiff punished in fighters? I'm the fact that I just slowly whiffed two 2Ls. Alright, we already lost Zamasu. I partly expected it. Zamasu was thrown on the team for... I haven't played him in a little while, so I wanted to try him out again. Alright, we're in. We're in there with a 2M. We're getting back at him for all the 2MC just landed. I'm gonna throw in a level three. You gotta keep it safe. If you got three bars, go ahead and use them. Because there might not ever come a time when I get to use them again. Not to change into Broly. He's gonna go down. Oh, vanish combo. I guess he wanted to go coast to coast on this one. No, so fast. Just 1 2M, too. And he gets a combo out again. DVS Broly is so sick. But I'm out. But I'm out. I want to change, but there's no real good way of doing it right now. Alright, we're gonna have to spark. Alright, we're good. This should be a knockout. Should be, should be, should be. Oh, no, I'm gonna have to be good. I'm gonna have to be a good player. One, two, three, four. He was so high up. No, I didn't even get the EX Wolfang Fist. It's all crumbling. What's the mix? What's the mix? There is no mix. I abide by no mix. Let's go.  We need the level three again. Land one quick hit with Goku, back out the Yamcha. Alright, do we 2M here, though? Oh, my God. Oh, the Super Dash started up way too early. There was a lot of Dragon Balls in play, by the way, and he has a lot of extra bar that I don't think he needs right away. I wonder if he's gonna... No, okay. Never mind, he's decided against it. One is going into three here. You don't want to get Broly's armor off instead he wants to mix with Gohan. That's an overhead. That was an interesting section of the block stream. No. Oh, my God. I'm dead. Did he just light his way up to me? Team Gohan taking the stairs. He says, you know what? I could use a few extra steps in my daily log. I mean, it's said, forget the elevator. L, L and L, baby. I'm upstairs. Yikes, that is so good. That was so good. Alright, hold on, let me hit the rematch button. Remember that we did have a Zamasu on our team. You might not have realized because he was dead the entire time. That wasn't much I could do there. And it happened to be on this corner, too. So this is all around just not the best news. You get a year, I tried to take it. Oh, no, he can't kill from here unless there's some magical combo route that I don't know about. Alright, you might not have noticed, but I did change. Oh, we out. TP. He instilled on Ray and had to hit me there, dude. No, dude. Oh, God. I wish Chee and Stone on Ray didn't hit. The situation we would be so different compared to the fact that we're dead now. Okay, he's not going to kill us with the end. I appreciate that, at least. But he's getting the armor off super early. We're going to have to spark here as well. Goku is the most important member of our team if we're calling fact facts.  Come on down. The fact that I just spark right away without even looking to confirm anything.  Oh, we blocked, though. They made no get off of me, Broly.  This man is not about to just look at that. We out. I'm not going to go normal. We're not just, we just can't do it right now. I'd power up. I love Zamasu's voice actor. All right, but do I go to him again? I'm just going to drag him off. This no good wake up level 3 for having Broly. He just did it to me. And you know what? I'm going to give it to him right back. I need help. At least I didn't die. No, I tried it. I tried to mash. He did that last game, too. Oh, oh. Help. I'm just going to keep saying I'm dead. Nice, overhead. If Yamcha heals up, we might have a chance of winning, but that depends on how good my Zamasu is at staying alive. All right, I'm going to keep it real with you, chief. We're dead. We're dead. I knew as soon as he blocked that first hit, I was like, OK, confidence crushed. Blue health gone. Yamcha is the best, one of my best characters. He feasts, I'm already taking. I thought I blocked that, but Yamcha's dead. We're already down 0-2. OK, hold on. Hold on. Actually, this team is comprised of some real heavy hitters. Tien is one of the weakest characters for me. Something about Tien, I just get opened up by. Not even opened up, just killed by. Like I said, Team Gohan also annoying for me, but no. Oh my god. Ah, back dash, not smart there. He just forwarded. Wait, could I dee? I might be able to down heavy there. All right, well, keep that in mind for later. Keep that in mind for later. Keep that in mind for later. I'm going to spark electric magnetic legs. Oh, no, the damage. I'm already panicking. Let's stop doing that. DP over the six, and he's not going to be able to catch me. But he is with the lights. Forgot. And the dragon rush was perfection. The cherry on top of Zamasu's life. This may really slid on the team and just died. Check that, check that one. All right, that's a good, good, good keep blast. That's going to get him into the quarter for the mix. Lock pressure to be. All right, we got a dragon rush. We can keep this up. I'll be happy. You know what? This has not worked any single time against this guy, but let's try the 2M again. I think he's in a spark, actually. Oh, no. All right, we'll take it. We'll take it. We'll take it. We'll take it. Oh, I'm such a greedy. I'm so greedy. Why didn't I just take the snap? All right, well, that's fine. We'll get over it. We'll get over it. I should have just taken the snap earlier, though. So much bars. At a level three, it is. All right, armor's coming off, and the mix is coming out. Yikes, dude. This is going to be a hard game to come back from. I'm going to hold down tag. Beautiful. Nice. Nice. Good work. The Kame duo, baby. We can still get it. We can still get it. Oh, beautiful. Beautiful. Oh, not so beautiful. We just cleared his head. We shouldn't have snapped, probably. It's easy to say that, knowing full well. I didn't know I was going to miss it when I snapped. I didn't know I was going to clay him up on that one. All right, hold on, hold on. He didn't start with Chelsea this time, which is interesting. Dan Tien's got that leg. Look at him spread. He's like just a 2M, well, air medium range, not really 2M. Dry beam, how far is he going to go? All right, he's just going to let it fly with a little bit. The PSS caught me up. Two bars, he's not going to kill. I couldn't block. Defense. Defense. All right, we've got to go one more round, hold on. Hold on. Hold on, I'm not done. I'm not done. I think my training is working. I would say so, my dude. I would say you got it. But I can't let you get away. I know you beat me 3L. He did win the set, but guess who's coming back? Guess who's coming back? Oh, Zamasu. I wish you were anybody else right now. No, I had a flex with the Zamasu pick. Contact. That was, that was dumb. Thumb the mash. Switch. Invincible. Wow, he blocked. Yo. Got all that, got all that. Got the low.  No, the key blast, we got so close to the return to it. Got him. Let's go. This is so disappointing. That was beautiful. A chance. He just ticked me in the mouth. Beautiful. OK, we're getting lucky here with Goku. The beam and key blast have been connecting. 6M, damn it. Get off me. No, he's using that. That's interesting. I like the use of that. All right, I'm going to get Zamasu out. Please work. I tried that just to see if I could catch Gohan. That was never going to work. Pipe dream. Thought I'd delayed it long enough. We, oh, we're definitely dead. Air, come down, go with that. Oh, big drop. Big drop. That's fine, we're still living. Yeah, he just came up. I didn't want to hold that for too long because I was wondering what he would go with. OK, we still have sparking. We still have sparking. I'm going to beam assist here. Keep crying, Broly. OK, we got him. Had to spark. I wanted to get the Broly kill for sure. How many dragon balls? He does have seven bars. Oh, nothing to worry about. That's big. I'm dumb. I'm a genius. I thought I was going to get the key blast extension. Totally forgot that I already used up my dash. Fine, that's fine. That's fine. I'll hold that. Wow, volleyball through the key blast. You could definitely kill here. That might be overstating it. I still have spark. Let's calm down. Let's calm down. I don't think he's killing. Oh, he x-me. All right, well, this he can kill from. Pretty much with anything. One. Ah, it was only one. All right, so he's left with one bar. Would have preferred him to be left with zero, but beautiful. Excellent. I'll give up corner. I think that's smarter. Give up the corner and see what we can get done. Let's go. Is that enough to kill, though? I don't know. Yeah, he might have been hedging his best that I wouldn't be able to kill there. Got him with the down, heavy punish. And you know the rule, we can't just lose three times and win and end the video. We got to give him one more round. That's just, that's super crazy to just be like, hey, all right, see you. Oh my goodness. All right, we're back. Super jump. Take a drink of water every time I super dash into Tian's assist. Specifically with that setup, I feel like it had to have been at least three times. Stay hydrated, y'all. I'm just trying to keep the world hydrated. What a selfless hero. Oh, no. Gohan just doing his thing. I hate myself. I hate myself. We're dead here.  We are goners, unless he drops it overextending. No, he got it. Ah, he doesn't need three bars. OK. I was wondering what the damage I was like, wait, that might be just two bars. We made it out. Goku, our best character is dead. Long live the king. What?  Six of them? Dragon rush, woohoo. We are just having a blast today. We are just dragging rush in our pains away. All right, come on, Broly. I know you're not the type to get hit by the six of them. You're actually the type to wake up level three. All right, we're tagged. I'm dumb. Oh, come on. You've got to give that to me. That's fine. That's fine. Offense, offense, offense must be countered with defense. Back dash. He read the back dash.  Oh, no. OK, he didn't. He didn't do that one. It's sliding. Orbs. Ah, he sparked. He got nervous. No, not again. Take a drink of water, y'all.  Ah! Help! Damn, I am just a travesty. I'm just a travesty. Hold on, we can still win. We can still win. I can hear you saying how. You've literally gotten beat every round. I'm a Yamcha. I'm a Yamcha main first. I didn't block. EX fall, that's quick. All right, keep them off me. OK, we're out. No, he catches the dive kick. Oh, we're dead. Goodbye, folks. Once Tien gets a look at us, we're as good as gone unless he drops it. Goodbye. Cruel fate. He went with level one. OK, well, he was trying to finish us with the father son. That's going to do it for this video. Hopefully you enjoyed us tackling. Guy, he must be up there in the ranks, dude. It has to be high. But the Super Saiyan Blue Bob, the rank above Alter Instinct, first DBS Broly player I've seen above there. But like I said, though, if you enjoyed the video, make sure to go down below, leave a like in a comment with your favorite moment. And also make sure to subscribe to the channel so you never miss out on videos like this. Speaking of videos like this, if you want to watch more right away, there should be some up on your screen, so feel free to click on any of those that catch your eye. Once again, I have been Dr. Doya. Thank you for watching this video all the way to the end, and I will see you in the next one.


Live from the MGM Grand Convention Center in Las Vegas, Nevada, it's the queue at Splunk.com 2014. Brought to you by headline sponsor Splunk. Here are your hosts, John Furrier and Jeff Kelly. Thank you very much. Good to be here. So we just got back from the keynote, but obviously security, what a great story you have, we're here using big data, looking at patterns, preventative, but also taking actions out of the inside. So what are you guys doing with security, and what's your general view of security evolution or transformation? Sure. Well, what you see now is just so many different threat vectors that people are coming in, and you've got a multitude of tools that allow you to look at this problem or this threat or what's going on here. And when you look at the different threat vectors and how these all tie together, you need a tool like Splunk where you can bring it all together and understand what's going on. Jeff, what's your take on this thing? Clearly, we've heard today from a few of the CUBE guests that security threats are evolving. It's a never-ending challenge, as soon as you figure out one way to stop a particular threat, security, vulnerability, the hackers, the perpetrators figure out a new way to get into your system. Exactly. So talk a little bit about that evolving landscape and how Splunk's helping you kind of keep up. Sure. So one of the things that we find is, well, a single point tool can tell you a piece of the story. It's not until you know everything that you can really figure out whether an incident is over. So I'll give you an example. We have an acquired division, so we have two different divisions, both of which got hit by a piece of malware. And in the first company that we dealt with, we didn't have Splunk. And so what you find is you're constantly searching for data. So you're going to one group and saying, hey, I need mail logs. Another group you're saying, I need proxy logs. You're going to a different group to get network information. And so when we reacted to that piece of malware, it took us three days. And each day, my boss would come to me and says, what's the chance of we're going to deal with this tomorrow? And I said, pretty hot. Now when we brought that same problem that we had the same problem on a different network that was all fully under Splunk, my security team was able to fully diagnose and get to root cause within three hours. So not only knowing who was infected, what happened, but where did it come from and how did it enter the organization? We were able to close that off and then also go back to every individual who also had that same email. So it came in through an email. We found everybody who had that email, we were able to delete it and talk to those people and make sure that they understood not to click it, et cetera. So why is, let's drill into that a little bit. So why was Splunk able to do that? Whereas the previous method was not. Because Splunk has a systems wide view or explain. Because it brings everything into that single pane of glass. So for us, we need to look at proxy logs, mail logs, network logs, and some of our application logs and bring those all together. So when we looked at it in Splunk, you could just go from one query to the next. So you could look at an IP address and put that into a search criteria and see everything that affects that IP address. Or you could look at a mail subject and say, show me everybody who's seen this mail. Or show me everyone who's, of these five people, what's similar. So we have five people that got infected. We didn't know exactly where it came from. So we said, we were able to go into Splunk very quickly and say, look across these five people and what mail did they receive that was similar. And so we found one that you look at and you're like, this doesn't make sense. And it turned out to be a phishing slash attack vector. So we were very quickly to say, okay, that's the email. Now, go search all the emails, find everyone that same subject or that same sender and pull those people out. And then also go look at the links and look at those in the proxy logs. So maybe someone received it through their Gmail or through some other vector. We were able to target that too. And then put it into all of our blocking mechanisms so that nobody could get to it after we found it. But in that case, three hours, the incident's completely over. My boss says, what's the chance of this happening tomorrow? And I said, it's not going to happen. Well, right, so three hours versus three days is pretty dramatic. Yes, absolutely. And so translate that into the business benefit. Simply, you stop the attack, you stop whatever damage is being done by the attack. In certain systems, we had to take offline during the attack. So we had to have our shared drive offline. So we didn't take any risk of infection until we knew we had found the route pause. So for three days, we had limited access to important data, right? Versus the other case, it was three hours. And even then it was only an hour and a half because we had known where we came from the other hour and a half was clean up. So having all that, and that was probably one of the best kind of in the field trenches view where everyone saw the difference. Because the other thing is everyone gets involved on the first day, right? So every group had to drop everything they were doing. So everyone in the infrastructure team was dropping everything and being pulled in and out versus when we had it in Splunk. The security team could do all the research in the forensics and then only when we had to take remediation actions involve other teams. So it even kept our velocity and our infrastructure moving forward. Now, looking ahead, so we heard more from Splunk about adding kind of out-of-the-box pattern detection capabilities. And talk to a few guests today who talked about from a security perspective, that's going to be huge. What is your take on that? Being able to proactively identify potentially threatening or security threatening trends out of the box, will that make your job easier? And what benefit will that provide? Right, absolutely. So we offer both software as a service as well as normal network operations to run. But being a service company, everything has online operations to it itself. So every way that we can notice attacks. So we listened to the keynote here today and we heard it only gets worse, right? The attacks only get stronger, they only come faster. When you can deploy something very quickly for a heart bleed or a shell shock, that you can very quickly detect the signatures or look for what are the attack vectors and very quickly understand what's not patched, what is and what's coming together. You bring those things together, right? So the more information I have in one single pane of glass, the quicker I can put it in front of everybody's face and understand here's what we're trying to do, right? I mean, is there a way for us to get to the point where organizations are being more proactive around security threats versus reactive to, okay, here's a new security threat, we've got to act to stop it? Is there a way, do tools like Splunk or other tools or other approaches going to enable us to get to that point where you're being more proactive? Or is it always going to be, we just got to wait for the next attack? And then hopefully the tools will get better, we can deal with them faster. But really we just have to wait for the next attack to come. Right, I think you have that mix, right? So there's certain things that happen to you or that are the zero day attacks that you have to react to, right? There are things that have just never been known, there are vulnerabilities in software that have been detected and you have to react. From a proactive standpoint though, it's how are you patching, right? Can you tell that you've patched everything, right? So I think from a proactive standpoint, it's getting the reporting that shows me exactly where Landscape is as opposed to, yeah, where we run all the servers should be patched, the operative word being should, which is putting on a dashboard where you can look at it every day and say, we've got a problem, 10% of the machines are not seeing patches, right? That's when you go into full reactive mode and you find out that, oh, it's only the unpatched machines that are threat. So help me put this whole big data movement in perspective. So obviously security is a huge use case and you're having significant success using Splunk and I'm guessing some other tools associated with it. But let's take a step back. We've seen this market evolve when we saw on the keynote this morning, I think it was Godfrey who compared the old BI and Data Warehouse stack to this new approach, which allows for more iterative schema on-read type analytics. How is that playing out in your organization? Do you see, is there a tension between the two approaches? I'm sure you've got a robust Data Warehouse program in place in the half or years, I'm guessing. How is that being impacted by these new approaches, not just Splunk but other things like Duke and other more flexible, agile data management approaches? I think they're very complementary. So our traditional Data Warehouse is great for financial reporting and information that's very structured. But then when you start to look at the amount of data flowing through the organization and how you can use it, a business intelligence group and a business intelligence, again, understanding all the data before you bring it in, just can't react fast enough. So you start to look at just the complete volume of data. So in our case, a great example was our ability to look at customer performance. So if we look at performance data on what we're seeing, we get a huge amount of data from our web logs and our servers that if we waited to put them into a traditional Data Warehouse and report them, we'd have to know exactly what we wanted to know before we even started asking questions. What we're able to do with Splunk is look at it and say, well, what are our customers seeing? Well, what's this over here? Why is this happening? How do we drill it down? So that information, we didn't even know the question until we started looking at it. So I think that's where you see it's played out for us very well is our product management. So we can look at and be very proactive. So one of the things that I find, and I've talked about before in Splunk sessions is the ability to be proactive for your customers. So corporation service company, service is our middle name. And so things happen, people write reports that take a very long time, et cetera. And service is whether you can be proactive to those people and help them get better. And so one of the things that we put together is a Splunk dashboard that shows us kind of what we call the pain points of our system through the day. And we can see what pages are running slow and we can see which customers are most effective. So using some of the DB Connect technology, so we're using old school database technology combined with our Splunk technology, we can very quickly go and say, here's all our users, who do they work for and what companies are they with? We can very quickly see which companies are having the worst performance on our systems that day. We can then call them up and say, I see you're having problems. And the customers are like, wow, that's great. And a lot of times it's just coaching. Maybe if we don't write reports from 1899 to 2014, we can help your performance increase, right? And so what we found is that we don't even need to drop into software and write systems to get better performance. Okay, so to your point about bringing in some of the older technology you've got, it sounds like a key part of this is the integration between the system. So if people talk about big data, it's going to replace the old. Really it's an integration challenge. I think the structured data is there, it's running so many of our systems, right? And so it's bringing that into and being able to join it with all this big data. So you're getting all this intelligence and all this information, but how do I now put that back together with my structured data so that I can report in ways that everybody understands, right? That pulls in the information that I need to get. Scott, I want to get your perspective on from an industry standpoint, cyber security. Obviously the keynote here was talking about that. Obviously big data helps big time. We mentioned that earlier. Well, what's the general sentiment right there? Obviously we had a quote earlier on the cube that someone called the FBI head that said, there's two types of companies, ones that know they've been hacked by China and two, the ones that don't know they've been hacked by China. So it highlights this whole cyber warfare, cyber security issue. So what's your take on it? And what's the general sentiment inside the security industry? Like people pound on the tables and obviously red alert, what's the general sentiment? Sure. And I think we heard that in the keynote today, which is it's getting worse and it'll only get more worse, right? So it just continues to get worse because we've entered, and I thought it was interesting today when Mark discussed that the first salvo was launched in the cyber war, which is stuck to that. And basically just kind of opened the gate for we're at war in a technology based way. And from a commercial sense, all of every commercial entity is just a part of America, right? And so we have to be, we have to get better at our defenses because it is just, that's where we are. What's the general action item people look at? Is it government-led? Are we not doing enough there? Is it too slow? Is it just data technology? It's got to be refreshed. What's the general, I mean, remember the year 2000 bug was kind of like, oh yeah, nothing ever crashed, right? I mean, they did, but I mean, people moved over, but there's a lot of dough was spent on that energy. Are we in that same kind of inflection point with security, with cyber security? I think one of the things that you'll find that you talk about government spend, but also is just finding people that are interested, right? So science and technology and engineering and math in the United States and everybody wants to go straight for a business degree, so we still have to continue to grow computer scientists and security engineers so that we've got the resources here that are interested and trained to help us defend. And I got to ask you the Splunk question. What's the coolest thing you've seen that you say, oh, I'm jazzed? Because Splunk's an enabling technology platform. They have tooling, they have a platform, but they're doing some amazing things. What do you like the most about Splunk? What I like about it is you're never quite sure how you're going to see it used. So I've sat through a couple of different sessions, so I love the way we use it and the new insights it's brought to our business, but I've listened to a company that has all their elevators are under Splunk, right? And so they can tell exactly what's going on in an elevator from the central headquarters throughout the world of all their elevators and just never thought of who would instrument their elevators. And another good conversation is Comcast, using Splunk to watch basically what you're watching on TV. And so there's certain analog elements that you can't really monitor, but I can watch your behavior. So if you start and stop and start and stop a video on demand, there's probably something wrong with what you're seeing. So they can watch your key presses and figure out that there's something wrong with what you're seeing. So there's just two things that probably when Splunk was first written no one thought about. Data is a use case, it's one of these use cases where it's in the eye of the beholder, right? I mean, everyone's got their own different business so you can't map on a use case. And it's just this flexibility to, how do I look at this data and what does it mean to me? How do I look at data coming out of the internet of things and how do I use that to figure out something different about my environment that I've never had access to before? What does cloud do for our industry? Help, Hurt, they got news with Amazon, certainly speeds things up with Splunk, but does it open up more security holes or opportunities today? And it depends. So that's a great, it depends kind of question because one of the things that the cloud opens up is now you've got a central focus of, you've got that central company that is worried about how to secure this and how to make it available. So I think in that one way it makes us more secure. And it allows us to focus more on security than let me stand up this piece of hardware, let me stand up 10 servers and make sure that they're the same image. I can now focus on making sure that my security practices are running well and I'm using the data that are coming out of those servers. It's a function really in my mind of the security is getting worse and getting more worse because the old way was perimeter-based. Set up a perimeter, watch everything inside, hope nothing comes in, right? But now with API economy, you have all kinds of apps out there with mobile, maybe the cloud will be a nice reset. And it's resetting to you, there's no perimeter, right? So the kind of the thick and crunchy on the outside and the soft and gooey on the inside doesn't work anymore. So if you're talking cloud to cloud to cloud, it really has opened up that pretty much that soft and gooey inside. It has to be a hardened perimeter on every little piece. Yeah, everything's a perimeter now. But that brings up a good point. That's great insight. And again, we came back from VMworld. That was clear from the enterprise that we talked to was a mobile infrastructure, perimeter-less IT. This is a whole new shift. And it really comes down to culture, people available to work on it. So you see those things as legitimate issues, culture and people. Absolutely, absolutely. Okay, for the young guys out there that are in high school, maybe even elementary school, if they're watching theCUBE, obviously, or for parents or teachers, what's the advice you give for the new generation? Because we're seeing, there's a general tech interest from these natives, right? They all have mobile devices. So there's a future crop of computer scientists and engineers out there. What's the advice to the parents and the teachers and potentially to the candidates that you would give to them and saying, to be a tech athlete or a tech soldier, if you will, what would they need to do? I think it's to become more than just a user of the technology, but to understand it. So to be curious, and one of the things that we talked about today, you know, one of the people was speaking, he says, you know, what do you hire for a Splunk person to do Splunk? And it's a complete curiosity, right? So just never wanting to say, I have enough. And I think that's the same thing with anything with, you know, there's not just using my computer. It's how does it work? How does my phone work? What is the pieces below? So I think it's not just being a user, but really understanding. So my kids, I shut down the wifi. That's how I get their attention. And they figure out how to go past the net and go set IP address. Now they get the passwords. Now I'm locked out. That's right, exactly. So again, this new generation, again, great insight. Appreciate you taking the time. Come on inside the cube, inside the cube here. Appreciate it. This is the cube you're watching, SiliconANGLE's coverage of Splunk here, live in Las Vegas. We'll be right back with our next guest after this short break.


The study analyzed the clinical pathologic factors and treatment outcomes of 80 patients with dermatofibrosarcoma protuberance, DFSP, treated between 2007 and 2017 in Shanghai 9th People's Hospital. The results showed that wide margin excision with margins over 3 centimeters had a lower recurrence rate compared to local excision, while Moh's surgery was effective in preventing recurrence. Transformed DFSP had a greater tendency to recur. Therefore, achieving clean margins of excision and using slow Moh's surgery is recommended for treating DFSP. This article was offered by Xiaobo Zhu, Di Sun, Yang Yu, and others.


you have a website where they can reach you, right? So again, going back to being findable, do you have a name for your swim lessons? Do you have a name for your company where you do your swim lessons? Is it your name for the swim lessons?  Are you on that first search site that allows you to be popped up in the area? So if I type in swimming lessons Houston, right? If I type in swimming lessons Houston into Google, what's gonna pop up? Is your thing gonna pop up? Are you noticeable? Do you have an Instagram that also pops up? A Facebook that sings to your Instagram? Do you have a Twitter, okay? Do you have a TikTok that actually all links together so it populates in Google so you are there.


Family mocked by McDonald's employees sue after tasting milkshakes. After calling out McDonald's drive-thru workers for being rude to them while ordering, a couple's young son took a sip of his milkshake, leading the couple to a horrifying discovery. The incident occurred when John Hansen and his partner, Jennifer Cameron, brought their four children to a McDonald's location in Canada and tried to order food at the drive-thru. The French-speaking employees apparently took issue with Hansen ordering his food in English, and the employees were overheard by Cameron, who is fluent in French, making fun of her partner. Jennifer, who although being English can speak French, heard them make fun of my ordering in English and speaking in French said to them, we can hear what you are saying. The McDonald's staff went silent, Hansen said. John Hansen completed his order, then said they waited nearly 10 minutes to receive the food at the second window after paying for it. Immediately, they noticed issues with it. The fries were cold and soggy, and the ice cream was melted, so Hansen asked them for replacements, which they received. Before we had left the restaurant's parking lot, our five-year-old son after drinking his shake said that it tasted funny. While the other two shakes tasted fine, when I took a sip of his shake it tasted what I described as being pine soul, almost immediately, my tongue started to burn, Hansen said. Jennifer Cameron also tasted the shake, and she experienced the same burning sensation, so John Hansen went inside to confront the manager. He demanded to know what was in the shake, asking the manager to taste it for herself, but she refused and offered him a replacement. During the discussion, Cameron sampled another shake from the machine and the syrup used to make them, but both were fine. As this was happening, she saw what appeared to be a bottle of blue cleaning solution sitting right next to the machine, which was likely the source of the foul taste and burning sensation they experienced with their shake. Soon after spotting the cleaner, the couple rushed their son to the hospital and called poison control. The young boy had intense stomach pain for the next two days, and Hansen said that his tongue didn't stop burning until almost midnight that night. They claimed the boy suffers lasting effects from ingesting whatever was in his drink, such as the inability to gain weight and differing tastes. Hansen worries he'll have future complications as well, according to Metro News. The couple has been in a drawn-out settlement process with McDonald's, who tested the shake and refuses to admit what was in it, even though Hansen wants the information so that he knows what to expect with his son. McDonald's has offered settlements up to $50,000, but they will only admit there was trace amounts of a store-related compound in the shake. At McDonald's Canada, food quality and safety is our top priority and we have strict food safety policies and procedures in place to ensure our customers receive the highest quality products when they visit our restaurants. From the outset, McDonald's has been in regular contact with the family since the alleged incident. We appreciate the parents' desire to know what their child may have ingested and regret it has taken so long to address this situation. Once again, McDonald's just doesn't seem to get it, John Hansen said. We want to know what our young child ingested. Please help us to get the test results. There is no reason why a responsible corporation that professes to care about family should have withheld this information from us for close to one year. Indeed, the couple has the right to know what was ingested. In this particular case, a lawsuit is fully warranted. Someone from one of their stores literally attempted to poison them with some sort of cleaner after being called out for being rude, yet it appears as if McDonald's wants to take zero responsibility for what happened to this family.


So we listened to them, you know, heard about how important it was in the pro sports world and we acquired this company in 2021. So we do believe that there's a unique connection there between the physical and the mental, of course, you got to be in the right state to be able to recover properly. And this is also a big part of, I think, the general wellness space. So how does it work? Give people a window into this product? Yes, you hold the device. It has biosensors built in that measures your body's response to meditation and breath training. And you'd go through kind of an app experience and it tracks your behavior over time and coaches you on how to have more effective breath training and meditation. And then it uses haptics to guide you. Lights and vibrations, yep.


From theCUBE Studios in Palo Alto in Boston, bringing you data-driven insights from theCUBE and ETR. This is Breaking Analysis with Dave Vellante. Recent spending intentions data from more than 1700 IT decision makers indicates that executives expect technology budgets to grow at 4.3% this year. That's up from around 3.5% in 2023 and is higher than the expectation in October, which was 3.8%. But the forecast for 2024 are back loaded. Moreover, while some sectors such as energy and regions like APAC expect higher growth, many of the largest companies and biggest spenders plan to grow below the mean. Now the good news is that full year 2023 spending did come in higher than was expected. In October, indicating a strong finish to the year, but looking ahead, 40% of organizations report that generative AI funding is stealing from other budgets. We feel that AI must deliver tangible ROI in order for spending to show sustained growth and strong growth this year and beyond. While we're cautiously optimistic, without an AI boost, it's likely that macro spending will continue to be dependent on the Fed's moves. Hello and welcome to this week's theCUBE research insights powered by ETR. In this breaking analysis, we unpack the ETR January spending data and we'll dig into those areas that are expected to show above average performance and those that are likely to lag. Now we see in the data and encouraging reversal and spending expectations. Let's start by looking at the changing expectations going back to the pandemic's high. This chart below shows, or this chart here shows the expected annual growth rate at different points in time for 2022 and 2023. Now in late 2021 and entering 2022, ZERP or zero interest rate policy was still in full swing, as was the technology spending boom. The war in Ukraine coincided with the downward revision and expectations and we saw that deceleration trend continue through the summer of last year when the Fed stopped tightening. Expectations for full year 2023 remained tepid at 2.9% in the October 2023 survey, but the checkpoint in January, as you can see here, shows that spending actually came in higher for the year at 3.4%, which indicates a strong finish. Moreover, expectations for 2024 are coming in at 4.3% growth. Now the first note of caution, however, is these figures, as I said earlier, are back loaded. Okay, now spending expectations, we're looking at these as stubbornly positive for 2024. So let's look at this data in a little bit more detail. The ETR data that we're showing here shows the IT spending estimates for the specified periods and the gray bars are from July 2023 survey. The blue represents the October survey and the yellow bars show the most recent January 24 survey. So let's start at the right, upper right. We see IT spending last October was forecast by these decision makers for the full year 2024 to grow at 3.8% and it jumps to 4.3% in the latest January survey. So that's the green arrow and that's a positive upward revision. But as we said earlier, it appears the 2023 actuals came in at 3.4% above that October forecast, 2.9%, indicating year-end strength or possible budget flushing and or momentum from the year-end market rally. Now somewhat concerning is if you jump to the second set of bars here from the left, we see Q1 2024 forecast at 2.4% down from the October 23 surveys expectation for Q1 2024. Now from there, if you move to the Q2 2024 outlook, we see it comes in at 3.1% for Q2 2024. That's below the overall 4.3% expectation for the year. So this is an indication that the optimism is back loaded to the second half and it'll be dependent on how companies are performing. Now we often repeat the sentiment of AWS CEO Adam Salipski that we've seen worse times and we've seen better times, but we've never seen more uncertain times and we think that applies here. All right, let's further double click on this data. Let's look at some of the sectors that are performing above or below the average. This ETR data shows the forecast from October, that's again, the blue bar and the most recent January survey. The average is 4.3% spending growth. Note the significant uptick in Asia Pacific. It jumps to 6.2%. Small, medium business remains above average at 5.8%. Energies and utilities show a strong bump to 5.4% and services and consulting is jumping up to 5.1%. However, two key sectors are showing softness, manufacturing industrial and the global 2000. The all important global 2000 show a deceleration in both expectations from October and at 2.3% well below the 4.3% survey average. Now this next chart, we're going to show you looks into those organizations indicating a spend decrease. So ETR said, all right, if you said you're going to decrease spending, how are you going to cut? Reduced staffing is now the top response at 23% with project freezes and reduced outside consulting spend right behind. Customers, some customers are squeezing the hardware budget. That actually ticks up a point. But consolidating redundant vendors and reducing excess cloud spend, they come in next and we've highlighted those two in red because they were notably higher a year ago. Most organizations have not messed around with their SaaS licenses because look, SaaS is very sticky and ripping out software that connects to business process is very disruptive. Maybe it can make some tweaks and turn the dials a little bit but wholesale changes are very difficult to make. So now what we want to do is we want to dig into those two areas that we highlighted earlier. So this chart shows the results from the January 2023 survey compared to Jan 2024. So, you know, year snapshot. Note that consolidating redundant vendors was the number one method of cutting costs a year ago and has dropped from 36% of customers citing that approach down to 12%. So while there's still maybe some juice to squeeze in that limit, it seems we're coming to the tail end of that opportunity. Now we don't have this data by sector but we'll be looking to see if the consolidators in security, namely CrowdStrike, Palo Alto Networks, Zscaler, can they continue to capitalize on the consolidation trend in cybersecurity. And look, given the enormous tools diversity, this may be one sector that is immune to the drop in this method. The other call out here is cloud optimization, which has been a major theme since the pandemic peak, cloud momentum. It seems this approach is settling down as cloud remains the platform of choice for new application deployment, development, and of course innovation. As we said earlier, while there are some opportunities for customers to squeeze their SaaS licenses, it was never really a major factor and is even less so in today's climate. I'm going to show two more big picture data points before we wrap. This data shows net score on the vertical axis which is a measure of spending velocity and presence in the survey or provision within the survey of 1700 for each sector. Now that red line at 40% is important. It indicates a highly elevated net score. Throughout the pandemic, AI containers, cloud and RPA sustained above that line. AI started to move in on the last several quarters was on a deceleration pattern, not the last several quarters, but as the market turned down, AI started to show a deceleration pattern until ChatGPT was announced in late 2022 and then it began a steady climb impacting other sectors and potentially its automation cousin RPA. Cloud and containers have been persistent in our holding serve. Not to that last point, we continue to interpret the data that AI's rise is serving to somewhat dampen other sectors not just the obvious challenges with legacy RPA technologies that haven't evolved but all sectors with some exceptions such as security and data. And this next chart underscores that point. This drill down slide had 415 respondents and shows that 40% of them are funding AI by reallocating from other budgets. Things like non-IT budgets, business process budgets, RPA budgets even. While nearly half is fresh funding, i.e. half of the gen AI spending is coming from new budget data, a big chunk is coming from other budgets. And notably, while we don't show it here, this is most acute in larger firms and as much less a factor in smaller businesses and privately held companies and Asia Pacific. But as you know, the big public companies are also big spenders. So we believe this is having an impact on the overall market. So wrapping up just to summarize, the data shows that IT decision makers expect a 4.3% increase in spending this year, breaking a seven quarter deceleration or flat trend, but that optimism is very much back loaded into the second half of 2024 and visibility remains murky and mixed for many companies. Certain sectors like energy and services expect to grow above the mean as do customers in Asia Pacific and SMB. But the all important global 2000 is expecting spending deceleration this year and growth only two percentage points or actually two percentage points below the mean. So methods to reduce costs are shifting as well. No longer is consolidating redundant vendors or cloud optimization, which were two of the most prominent techniques a year ago as prominent rather staff reductions, project delays and limiting outside consulting spender taking over the top spots. Perhaps the first being a function of AI deployments. We'll see. However, the data still suggests that AI spend is stealing from other budget sectors with 40% of customers indicating such. The bottom line is 2023, we looked at as the year of AI experimentation and in order to see more sustained and accelerated growth, we believe that 2024 has to be the year of AI ROI. Okay, for now, we'll leave it there. I wanna thank Alex Morrison who's on production and manages the podcast, Ken Schiffman as well, Kristen Martin and Cheryl Knight helped get the word out on social media and in our newsletters and Rob Hoth is our editor in chief over at siliconangle.com. Remember, all these episodes are available as podcasts wherever you listen, all you gotta do is search breaking analysis podcast. I publish each week on the cuberesearch.com and siliconangle.com, get in touch, you can email me at david.volante at siliconangle.com or dm at dvolante, comment on my LinkedIn post and please make sure you check out etr.ai. They've got the most current and the most frequent and the best survey data in the enterprise tech business. This is Dave Vellante with the Cube Research Insights powered by ETR. Thanks for watching and we'll see you next time on breaking analysis.