Hey guys, welcome to the CheapLife Affiliate Masterclass. So if you're here, either you already started as an affiliate or you are thinking about becoming an affiliate, you haven't started, or you have already started and you already have a little bit of success and you want to learn how to take it to the next level.  Raise your hand. By the way, welcome. I can see you guys online, Don, Emil, Bita, Adelino, Natalie, Nick, you guys, and Tony. So today I'm going to cover a lot of stuff very quickly. You might have to watch the replay to really grasp what I'm going to be explaining and teaching you today because I'm going to go over a lot of different strategies and tips and ideas that's going to help you in your affiliate marketing endeavors. So we just did a survey and most people are interested in how they can promote our CheapLife products in person, so one-on-one or word-of-mouth. And secondly, people want to learn how to promote on video platforms such as TikTok, which is very popular right now, and also YouTube. So we're going to be covering mainly those things and how to get more success on those. Now you want to get in-depth training on TikTok. I do have a course. It's called the TikTok Millions Course and the link is in the affiliate dashboard. And you can take that course to get more of an in-depth explanation of how to get started on TikTok and how to get success faster. So let me just go over some of the basics here if you haven't gone into the platform yet. So if you're an affiliate, you probably have logged into our affiliates panel. I'm going to share my screen in a second. And it should look like this. Make sure you're going to the tutorial section because there's a lot of updated information on here as well as some basic TikTok tutorials, how to set up your account, basic usage, how to do stitches and duets, just some very basic and fundamental things on how to get started with TikTok. And then as I said, we have the TikTok Millions System, which is the in-depth course that you can get. Make sure you watch the affiliate program tutorial so you understand how the program works. Make sure you read the program rules so you're aware of the commission levels and what products you get commissioned on and so on. I want to emphasize our affiliate tier chart. If you haven't looked at this yet, our affiliate program goes from 10% to 30% commission depending on how much total revenue you've generated. So that includes personal purchases and referred sales starting from that I calculated since November 1st. So if you purchase yourself this amount or referred sales for this amount or combined, this is according to that, you're going to be at a different star. So let's say you purchase $100 worth of things, then you're at one star. If you purchase $500 worth of things, then you have two stars. If you purchased and referred $3,500 worth of items from our store, then you're a three star and so on. And you only have to achieve these once. So you don't have to achieve these every month. So once you hit this, you're going to keep that percentage and lock it in. So at the one to three stars, you get commissions on cheat calls and frequencies. And starting at four stars, you get to unlock the resident one, the professional products such as the ORA coils, staff legends, practitioner systems. And then at five stars, then you can get to unlock coach training, allows you to become a coach yourself and unlock an additional income stream. If that's something you choose to do, plus you get 30%. So that's the affiliate chart. So if you're wondering how can you increase your commissions, that's how you do it. Now you're probably saying, how come it says 10% but right now I'm at 20% it was because we have a limited time commission boost for 20% for tier one and tier two and tier three. So normally tier one is only 10, tier two is only 15. But right now we're doing a boost for a limited time where tier one and tier two also get 20%. So it's a good time for you to get started. We want to help the new people get up and start making money faster. Plus we have another new program, which is a free bonus gift for people. This is starting at January 1st. So if you unlock a new tier since January 1st, you're going to get these bonus gifts. Basically you unlock two star. We're going to give you this t-shirt, okay? So it's free. We ship it to you. Just select the size you want. Email us at affiliates at G-Life Store. If you, this is not automatic yet. We haven't figured, we haven't set it up so it's automatic. So if you hit a certain star level, send an email to us and say, hey, I'm at a different star level, please check my account. And we're going to send you these gifts according to the star. And also we're going to upgrade your account to a higher level if you qualify for that, okay? So make sure you look at the tutorial section. There's also some updates in the creatives. So creatives are basically things that you can use to promote our products. A new section we added here is best affiliates, best videos for affiliates. So if you want to post videos on Facebook or Instagram as a video that's going to get lots of people interested in the product or services, then I recommend using these five videos. If you want to download the videos directly so you don't use these YouTube links, you want to upload it to your own account, then there's these websites where you can use to download any video that you want. So here's the one to download the TikTok videos without the watermark. Here's one to download YouTube videos with. So you just enter the YouTube URL in these websites and it will download it onto your computer. So you can use it and upload it to wherever you want, like Facebook, LinkedIn, or even your own YouTube or TikTok account, okay? So those are some things that you can use there. Also these recordings we're gonna have monthly will be available here as a replay so that you can review them later on. And there are some other ones that I already pre-recorded last year that you can review as well. So there will be in this section. So if you want to track how well you're doing, the key is you need clicks and you need conversions, right? So here in the analytics, you're gonna see how many visits you have, that's how many people clicked your affiliate link or how many people came to our store and typed in their discount code and bought something. So that's tracked the visits. Orders will track how many people actually ordered something, bought something, or even if it's a free item and they checked out with a free item that still counts as an order. And then your conversion rate, which means how many orders happen per visit. So a good conversion rate you're looking for is about 1%. Anywhere from one to 2% depending on your traffic. So some people, some person asked me, is like, how come in the last three months I didn't make any money from the people I sent to your site? And then looked at his account and then he has 16 people clicked the link in the last three months. So that's not enough people to get a sale. So if you're looking at a 1% conversion, you're looking at least 100 people clicking that link to get one sale, okay? So it sounds like a lot, but depending on how you do your advertising marketing is actually not that much, okay? And also that's the 1% we'll be talking about just like clicks from YouTube or clicks from TikTok or clicks from Facebook, right? Now if you are doing a live or you're doing a webinar or you're having a one-on-one conversation with someone on Zoom or a phone call or you just met someone and there's that more intimate engagements or more personal engagement with somebody, then their conversion rate will be a lot higher. It could be 10%, 20%, right?  Now the conversion rate's got to be a lot higher, probably 10 to 20%, maybe even up to 50%. Depends on how you do your presentation and how hungry you can say that audience is for what you have to present, okay? So if you have any questions throughout this presentation, make sure you just type it in the Q and A or type it in the chat. Now, I may not get to it right away. I'm gonna get to these at the end of the webinar but you can type them in now so that you don't forget what you wanna ask me, okay? Okay, so marking tools, this is for you to create custom links where you can send people directly. So this link, glifestore.com, question mark, R-E-F equals and then your link, I mean your ID, that just goes to our landing page which is pretty good but I recommend sending people to the collection page and what I mean by collection page, I'll show you here in a second. So let me open up the collection page. Okay, so this is the collection page. This is the cheat coil collection. You can see here it says collections, cheat coils and how you get to there is just go to technology and that's the first link. So here is a collection of cheat coils with accessories and so on and what I would do is instead of sending people to the home page, you can test out sending people to this collection page just because it's more focused on the cheat coils which is our best selling item on our store. Now it doesn't mean that you shouldn't send people to the home page, home page is good too because it gives you an overview of what we do and the science behind it and the credibility reviews and everything so people can browse to there and they can see everything we do but if you're talking about specific cheat coils, let's say on a webinar or something like that then it's probably better to send them to the cheat coil collection specifically. Some people might ask, why don't I send them directly to the cheat coil three or the cheat coil mini or cheat coil two? What we find out is actually better to send them to the collection, okay? So how do you do that is you go to that marketing tools link here and you pick the collection link here and then now you see it created a link to the collections page with your referral code, okay? So you just go and copy that and now you got this link that you can paste somewhere out to your account, okay? So those are some basic things that I think some people are missing because they haven't really gone through the affiliate panel thoroughly. So make sure you go through the affiliate panel thoroughly as I just did to understand how to actually use the links and track your clicks and see your analytics. Let's talk about in-person promotions.  And then you can say, I'm a health and wellness practitioner or I'm interested in health and wellness and I'm using something called cheat coils which is a meditation technology and you can talk about that. And then eventually they can say, hey, how do I learn more about it? So what you do is people ask me, should you use business cards? You can or you can't? I think business cards is old fashioned. What I usually do now is just get the person's phone number and later on after the meeting's over when I'm at home in my office, I would send them a text message and say, hey, this is David Wong and nice to meet you at the meeting. Here's the link that I mentioned where you can learn about cheat quotes and you put your affiliate link there. And then when they click that, our website will track that. We actually have a 100 and 120 day or was it 180 day cookie on our site. So they use that link, they go to our website. If you're buying anything within the 180 days, you will get credit for it. So the key is to send people to our site using the links or using the discount code. The safer way is to use the link because if you just give them a discount code and they don't buy anything when they visit, then that click hasn't been tracked. Okay, so if you want to track that click, make sure you're using your referral link. Okay, so you text them or you email them and say, nice to meet you. Here's that website I was talking about. Here's the link to check it out. So when they go and click on that link, then the cookie on our site will track it for 120 days at least. Okay, does that make sense? You know what a cookie is? A cookie is something on the browser. So they're surfing on the website, they go to chelifestore.com using your link. Our browser will add a tracking thing, like a script or a code on their browser. So if they leave the websites, they come back next week, they come back a month later, they come back 180 days later, that code still knows that they visited that website when they click the link. So when they buy our website, we'll still know that person's connected to your account and you will still get paid commission, but it's only up to that 120 days. I think that's plenty of time. Okay, so people usually when they come to our website, the sales cycle is about 30 days. All right, so from the moment they come to the website, it may take them up to 30 days to actually make this purchase and actually pull the trigger, let's just say, right? So you have that time covered, plus you have a lot more, 120 days. So that's four months. So that's a long time for them to make that purchase. And in the meanwhile, when they come to our site, they subscribe to our email campaign, they subscribe to the discount code that they can use. By the way, if they use our store discount code, you still get credited because of your cookie and your tracking link, okay? So they can use our store discount code. They will get the discount, they will still be tracked, you will still make commission from that. So it's a good idea to tell them to sign up for the newsletter because once they do, we're gonna be in contact with them, even though you're not, they're gonna still get emails, promotions, and then when they come back within that timeframe of the cookie, they're going to, you're still gonna get credit for that. Okay, so that's how, what I do if you're doing in-person promotion. Now, another important thing that I would recommend is to create a custom domain. So what I mean by custom domain is make a domain that is unique and easy to use. It's gonna cost you about 20 bucks to do this, about 20 bucks a year, but this will make things a lot easier for you because let's say you see someone in person and they ask you, okay, which website is it? And let's say you don't have time to get their phone number and email. If you just send them to Cheelife Store and then they don't use your link, then that click or that visit wasn't tracked. So you may not get compensated for it. So one way to fix that problem is to create a custom domain. So if you go to, I've mentioned this in one of my trainings before, but if you go to Namecheap, which I recommend which is a good place to get domains for the best price, here you can find out if you can find a domain. So let's say that you're in Johnny. So why don't you just make a domain that says johnnycheacoyle.com and let's see if this is available. And then yes, it's available. So it's about nine bucks American to buy this. So you buy johnnycheacoyle.com, okay? And then once you buy it and you log in Namecheap, there's a way for you to redirect this to any other website address you want. So once you buy johnnycheacoyle.com, you go into Namecheap and then where do you direct it? You direct it to the link that you just created, right? Into the collections. Okay, so what does that mean? So now when you're having conversations with someone, okay, what website do I go to? Oh, just go to johnnycheacoyle.com. And now that's easy to remember. They can type it in, it's easy to spell. Just make sure they spell chi with a q, right? So if that's an issue, if you don't want to use a q, just go johnnycoyle.com then there's very easy, then there's less chance of them misspelling it, right? Just go johnnycoyle.com, right? Or johnnyfrequency, or johnnysomething, right? Something simple, short that people can remember and people can type into their browser or in their phone very quickly. And when they type it in, then it redirects to your affiliate link and then now you get credited for that click, right? You get tracked for that click instead of wasting that click, right? Okay, so that's something I recommend if you're doing it and you can easily just, people can just easily text this to people. You don't have to have that really long link anymore because some people, this is a really long link and may not be as attractive and clickable as johnnycoyle.com, right? Because it looks longer, so I don't know. Either way, but I recommend doing a short custom, custom domain name like this that you can redirect. Okay, so let's talk about TikTok and YouTube. One important thing about TikTok is, actually there's a lot of important things, but the first important thing is get started. I've been talking about TikTok for months now and some of you still haven't opened your account, TikTok account, and you still haven't started your own, your first video. So if you haven't, then go and start it. Get started on TikTok, okay? Because that's one of the easiest ways for you to get clicks and get a followers and to promote our products. So if you wanna learn how to get started on TikTok, just watch this tutorial, basic tutorial, how to set up on TikTok, how to add people, how to search, how to do basic posting. It's all here, okay? All the training you need. So there's no excuse for you to start it, it's free. So make sure you do that. And you might be asking, oh, what did I talk about? Just pick a topic that you're interested in, the top topics that I would do, it's anything to do with health and wellness, right? Anything to do with meditation, okay? Anything, if you're into the spirituality side, then talk about that. If you're into more of the sports side, fitness side, you can talk about that. You're more into the beauty, beauty and wellness, right? And longevity, you can talk about that. So there's so many topics. So one way you can do it is use chat GPT, which is a artificial intelligence program, which is very powerful. And sometimes it's overloaded, but right now it's free to use. And you can ask it anything you want. So you can say list. Do you guys read this? I'm typing on here. List top 10 topics for health and wellness on TikTok with low competition and high views. Okay, so it didn't work. I don't think it's based on any trends. Okay, so change the prompt. So we go wellness on YouTube with low competition and high views. So here it says, here's some general things, right? It said yoga, meditation, fitness, routines, nutrition, healthy eating, mental health, health care, natural remedies, alternative medicine, skincare, makeup takes, pregnancy, and parenting advice, dental care, oral health, gene sleep, insomnia, stress management, and relaxation techniques. So it gave you some ideas, general ideas. So let's say that one of these, let's rephrase that because it probably doesn't have enough topics on TikTok, but it probably knows YouTube better. So I've just changed the word TikTok to YouTube and let's see if it comes with something. No, same response. Let's ask something different. Top for health and wellness with low competition. Find top 10 topics for health and wellness on YouTube. With low competition. Okay, let's try this instead. Happy day. You finished your health and wellness with low competition. Let's try Google. Okay, it's not, it's giving me a hard time today. Usually it gives me a, okay, so let's just frame it differently. So let's say, let's do it differently. So we can just say list top 10 topics for health and wellness on TikTok. Okay, let's get rid of the low competition thing on TikTok, top topics, low and wellness on TikTok. Okay, here you go. Yoga, meditation, exercise and fitness, nutrition, healthy eating, mental health, self care. Okay, so it gives you these top 10 topics that you can pick. And let's say that one of these kind of speaks out to you and say, maybe I'll do something about pregnancy. Okay, it can be anything. So you look at through this list and you see which one is more along your lines of interest. So let's just say pregnancy. So you can just say expand on pregnancy. Okay, that's too general. Expand on, that's too general. I should go back here. So list top 10 topics, wellness topics on related to pregnancy. So now you fine tune your search. Okay, still answering the previous question. So I'll let it finish that first. Okay, so list top 10 topics on TikTok related to pregnancy. Here you go. Pregnancy tips and tricks, pregnancy workouts, pregnancy fashion, pregnancy nutrition. Okay, so you see how you can find topics and ideas on what's popular on TikTok. There you go, it gave you 10 of them about pregnancy. So here's all the different ideas you can make videos about. Now you probably, well, I don't know what to say on the TikTok video. I'm interested in this, but how do I find contact? Aha, here's the powerful thing about AI. Now let's say that you can just say write a TikTok script. Fold number one above. There you go. It's writing it for you. Okay, it says, hey guys, it's your name, right? So it's Johnny. And today I'm going to share with you some of my top pregnancy tips and tricks that helped me throughout my journey. First tip, stay active. Regular exercise during pregnancy can help you feel better and prepare your body for labor and delivery. Second tip, eat healthy. Eating a balance diet during pregnancy is essential for health of both you and your baby. Third tip, invest in pregnancy pillow. They are amazing and help you sleep and get comfortable. So you see what just happened? The script was just created for you in three seconds by just typing it in this artificial intelligence. You didn't have to come up with any script. You just read the script from here and there's your video. So now if you can just record yourself just reading the script. All right, if you want to be fancy, here it says cut to a footage of women doing different exercises. Cut to a footage of women eating healthy food. Okay, there's actually bars that you can do to make these automatic as well. All right, or you can hire somebody on Fiverr for $5 to make a video with these clips. Or you can just use an image or a picture of it. There's software that can do this automatically. Now, and another thing is you don't even have to use your own voice. You can use the voice from TikTok to read this script.  So a lot of people think that they're still in the YouTube mindset, which is, oh, I got to get a camera equipment, really nice mic and set up my studio and then I got to write my own script. I got to be the person in the video and I got to get a video editor. That is five years, like two years ago, three years ago. Since TikTok, everything has changed, okay? Now everything's automatic. The scripts are written for you with artificial intelligence. The videos can be created for you with artificial intelligence. The voices can be created for you by artificial intelligence. So what do you do?  You can even automate the posting. So start thinking as a high tech person and how to do this automatically rather than thinking of how you can do it with your own personal effort. Now, obviously it does require effort for you to set it up but try to use, try to think of what tools you can use to speed up your processes. Okay, so I just showed you here how to use chat GPT to create scripts, do topic research and so on. Okay, and it's free to use and so that's all I'm gonna do today about that and obviously there's a lot more other programs and as I can use to make life easier I think this is a good start, okay? This should be enough for you to start making TikTok videos by just speaking these into the video. Now on TikTok, you can also remove your background. Okay, so some of you like this looks like a pretty nice set up background but many people they have no background, right?  So with TikTok, there's a button that you can click it's called effects and then you select green screen and what it's gonna do is gonna replace your background with another image, all right? Or it can be just a screenshot of a website and you can replace your background immediately. So you don't need a green screen you don't need a background, okay? So all those things are taking care for you. Okay, so I just showed you how to use it to pick a topic. Now how do you pick a good channel name? Remember those topics that we found let's say pregnancy for example, pregnancy pillow let's say you're thinking about pregnancy obviously you want to use the word pregnancy in your channel name, okay? So if your name is Mike, it can be pregnancy Mike or pregnancy tips by Mike or pregnancy health, okay? So make sure that main topic that you're using is in your channel name and then to make it more personalized you can put your real name or your whatever name you want. Like for my channel I call the frequency King because that's and David Wong that's my thing so you can do anything that you want, okay? So now what I recommend is to test at least two or three different topics because sometimes and use more than one account. We have three people that use one account and then they've posted a bunch of stuff and then for some reason they got shadow banned and then they gave up and they got mad at me, okay? I don't control what TikTok does and whether they shadow banned accounts and by the way shadow bans are not permanent it just means that for a week or a few days it could be a couple of weeks your views would be suppressed. So everybody encounters this it's not just you, okay? It's not just I encountered this all the time everybody is in TikTok they can't encounter it, okay? So what do you do? Why not have multiple accounts, right? So let's say you have one account on pregnancy another account you can be talking about some of the other stuff in here what else did chat GPD told us? He said what else? Natural remedies. So let's say the second account is about natural remedies and then third account is about stress management. So you get what I'm doing and you can post on all three and then see which one takes off and the good thing about having multiple accounts if one is shadow banned you still have two other accounts that you can work with and still grow with, okay? That's my strategy it may not be the best strategy but that has what worked for me. It is more work because instead of doing one account now you're doing two or three but then you cannot put all your A's in one basket, right? So once you have three accounts then you can see which one takes off and to know whether something takes off you need to post for at least a couple of weeks consistently, okay? You need probably at least 10 videos on there to see if it takes off or not. So don't just make one video and say, oh, I got 50 views and then you think, oh, it's not working, no. Do something, focus on something for an extended period of time and put all your effort into it and then see whether it works or not, okay? Some people, all people especially young people these days they don't have the focus they don't have the stay with it attitude and they expect everything to happen quickly and easily but now it's very easy with AI but then they don't stick to it and they expect immediate instant results, okay? These accounts take time to build and it takes time to get good at. I've given you tools and they're giving you tips on how to make it easier and faster for you but it's really still up to you to make it happen, okay? And if something goes sideways, keep going, don't give up, don't blame me, don't blame the system, don't blame the government. Take a look at what you did and what you need to change and then make some changes and see how you can improve it, okay? Okay, some other tips that, okay, actually mom here I'm going to go over a few other things that are important. For example, here's my, here's some things that are working well. Here's my channel, okay? My main channel, 178,000 followers. One thing that is very low cost, like low time cost, easy to do, quick to do and still getting good results is doing duets. How do you do it? So let's say you're thinking of pregnancy. So go through TikTok and find out what are the trending videos on pregnancy. Trending means there's a lot of views and a lot of comments and it's pretty new, okay? Those are the trending ones. So when you find trending video, just do a duet. Just show your, here's me, like for this one I'm just showing in my reaction to it for a few seconds and then that's it in the beginning of the video and that's it, right? And now I got a video. I just put my hashtags on there and now I'll post in my account and people will watch this. So here's another duet, I got 4,000 views. There's another duet, I got 2,800 views. Okay, here's another duet, 1,000 views. Some of my duets have 100,000 views and it's not even my video. I'm just showing my reaction to it. I don't even see a thing. I just point at things. I just make facial reactions and I blink my eyes and I look and I basically just do that, right? And I'm getting thousands of views for those duets of somebody else's video and this is totally accepted and actually encouraged by TikTok for you to do. Learn how to do duets.  You don't even have to say anything. You got it? See, look at this one again. This is posted today. This is somebody else's video and I'm just doing some reaction, some facial expressions and that's it for a few seconds in the beginning and that's all. Okay, so that's one strategy you can use is do duets. If you don't have content, use somebody else's content. Another strategy to use is something is to grab YouTube videos and then just repost them onto TikTok which is what I'm doing with this other account, see? I'm teaching people how to make multiple accounts. I have multiple accounts. I only teach you what I practice. I only talk what I walk. So here's another account I have that promotes tree energy AI. And on this account, all I've done is, most of what I've done is just grab videos from YouTube and repost them on here and then use it to add the subtitles which you don't really need. But the key thing is to have a really good title here. Okay, these red words here is to add a really good title and also we want to have a good thumbnail because that's what people see when they look at their, or at least do the searches. So look at, this is not even my thing. And look, I got 659,000 views on this one, okay? And then, but the key thing I am sticking to one topic which is like paranormal pyramids and like ascension and superhuman abilities and stuff like that, okay? So a lot of people are interested in that. So that's my main thing, my main niche for this channel or this account. Once again, not using any of my own content, okay? So you don't necessarily have to use your own content. Now, there's a downside of not using your own content. The downside is that the viewers don't know who you are and they don't have emotional connection with you. So what you also need to add to this account, at least in the top three videos is some explanation about who you are, what you do so that they get to know who you are when they come to your profile page. You can't see on here but you can see it on the mobile version. The top three videos are videos of me or videos about my product, okay? Because what people are gonna do they're gonna watch this on their feed they're gonna come to my account on the frequency healing and then they're gonna watch probably one of the top videos or they're gonna scroll through my grid and then see what other videos they can watch, right? But you wanna put the first three as the pin videos that have you in them so they know that it's a real person that is operating this account, okay? So that's what I would do to build your followers. That's what I would do, okay? To get more views, get more followers. That's what I would do. Do duets, add your own content. See I'm interspersing my own content in between these duets and in between these other content. See this is my content. So what I'm doing is I am taking advantage of other people's videos but at the same time I'm still branding myself with this channel because they see my face, right? And then it will be helpful to use your face as the icon because you want to establish that personal connection with people. Okay, as you're building the views and followers that is okay but if you really want to get sales and commissions you gotta be doing lives, okay? So some people will say, oh, I got a thousand views, 10,000 views, 50,000 views on my videos but nobody's buying anything because nobody knows who you are, okay? They have to trust you in order to listen to you. So what you have to do is to start doing lives and like what I do lives three times a week and it might seem like a lot you can do at least one time a week or something like that but the key is to be consistent with your posting and to be consistent with your lives. We have somebody here, I think they, they's right here in the webinar and ever since she started doing more consistent lives she started making a lot more money and then she's making a lot more sales and people are buying high end systems through those lives and it's very easy to do. And like they said, she, the thing that really worked for her is just don't think about it too much just be natural, just be yourself and just keep it very casual and that's what people connect to. They don't want somebody to sell something to them. They don't want something to lecture to them, okay? The lives, the purpose is to just connect. It's just to have them figure out what you are, hear about what you do, hear about your story. It's just like meeting somebody new but now these days we meet people online and this is how people do it now, okay? So utilize that tool, utilize that shift in how people interact and you do those lives and you also get some followers from your lives, not that many, but you also get followers from your lives but the key thing, what the lives do is to convert all those followers, all those views into actual customers, okay? So if you're not doing lives you're gonna have a hard time converting all the views and all the followers into the actual customers and then they doesn't even have that many followers. She has 5,000 or something like that, less than 10,000 I think, maybe even more now. I don't know, she can tell me later but she doesn't have that many followers. She doesn't have that many relatively and she's doing quite well with our program. And then like I said, what's the secret? The secret is doing the lives and the secret is getting that personal interaction. You can also do YouTube lives but TikTok's easier to build your audience with now. It's just a lot easier to get views and followers on TikTok and it's a lot easier to use to make videos as well, okay? Now a couple of other important things that will help is to stay on top of our promotions and sales. Every week or so we send out emails with that week's promotion. So for example, this week I think we still have the mind, 20% of ascension frequencies, okay? So make sure you're on our email list so that you get those promotions. So you got a promotion, then what you can do is just take a screenshot of that promotion, of that email and then you can just make a video about it and post it onto your TikTok account or post it onto your Facebook. But what I would do is post it in your TikTok account first, get that video link, then post it on Facebook and then post that onto Instagram, okay? But TikTok should be your main, like if you start from scratch and TikTok should be your main focus, okay? So if you have Facebook, that's great but it's harder to grow on Facebook. It's harder to grow on YouTube than TikTok. So you wanna be focusing your energy into growing TikTok and you can take that content and repost it to Facebook and repost it to Instagram or LinkedIn, okay?  As I said, just take a screenshot of that email or of that banner, usually there's a banner, right? If you go to a website, usually there's a banner that goes with that week's promotion. Just take a photo of that banner or take a screenshot of that webpage and then use it as the green stream background for your TikTok video, okay? There's lots of tutorials you can search on how to do this, very simple. Next, another important neat thing that you can do is to promote our free frequencies. Now let me show you how to do this.  Here are the free frequencies, spiritual awakening, IBM basic, electric energy, she liked mastery book, remove negative energy. So we have eight free things that we give away. So what you do is you can make a link to this free product with your affiliate link. So you grab this link, right? Here's the link, you copy it. You go to your marketing tools again, paste the link in here, okay? And there you go. There's your affiliate link, copy that.  But then when they purchase, now that free purchase has been connected to you. And then from that free purchase, our website will automatically start selling them other things and promoting other things to them. So this is like the top of the funnel where people will start experiencing a product for free. And a lot of people love these frequencies and maybe a month down the road, they say, okay, these frequencies work awesome. I'm going to start buying some products. And when they do, then you're gonna get paid commissions for it. So find out what free products we have and then also promote those because people always love free stuff. And this is how you can also develop more of a rapport with your audience because instead of selling something, you're giving them something for free. Okay, so make sure you do that. That's another that you can test out. Another thing that you should be also doing is promoting or testing out our Chi Energy AI program. So if you are not signed up to Chi Energy AI, let me show you website. So if you're an affiliate on Chi Life Store, if you're an affiliate on Chi Life Store, you need to be also an affiliate on Chi Energy AI AI because there are two different affiliate programs and they're not, they don't connect together. Let me see if I can find affiliates. And let me check the link here. Okay, if you go to Chi Energy AI and, okay, go to this page. You guys seeing this? Okay, Chi Energy AI affiliate area. Click on start earning now. Okay, the link is not working right now. So anyway, I will fix the link, but basically sign up as an affiliate for Chi Energy AI and then start promoting this too because you get 30% on recurring on people who sign up for Chi Energy AI. You want to promote something that doesn't require a device because some people say, I don't have a Chi Coal. It's hard for me to promote Chi Coal. First of all, that's not true. You don't need a Chi Coal to earn commissions on our store. You don't even have to buy anything. You can promote our frequencies, right? So you can promote our frequencies and then you can even talk about Chi Coal because you can stitch all the videos that I made about Chi Coal or other people have made about Chi Coal and you can promote it just using that. But if you say, okay, I want to promote something that is digital that doesn't require a device, Chi Energy AI would be perfect for that. So if you're not familiar with what Chi Energy AI is, hold on a second, then go take a look at that website and we offer something called Quantum Energy, Automated Quantum Energy, Automated Quantum Healing Energy and people can subscribe monthly for this service and ask an affiliate to earn 30% on that. And the neat thing with this is during your lives, what I recommend you do, and this has actually worked quite well, is you send people to the demo page, okay? So let me show you quickly how this works. So Chi Energy AI, you send people to free demo page, okay? Tell them to click this again and then just tell them to stay on this page. So what we've done is we actually give them a demo of the Quantum Energy that just comes out from the page. That's right, it just comes out from the page. So while you're on the live, you tell people to go to this link, okay? And then you say, hey, do you feel this energy coming from the page? You stay on this, you do a meditation with them, you can do some kind of a practice or energy practice with them during the live. That's actually working quite well as well. Like right now I'm testing out, doing Qi Gong meditations during the lives and people actually love that.  So at the end of the day, you say, hey, can you really feel the energy? If you can, then click the link on your profile. So you make another link for this website to sign up for Qi Energy AI. And that's how you can, another income as well. Okay, so look into that, sign up for that if you already haven't already. Okay, finally, I want to invite you to the new telegram group. We started a couple of new telegram groups. We have the new Qi Life telegram group and we have the Qi Life affiliates telegram group. And we have the Qi Life affiliates Facebook group, but I'm not really using Facebook that much. So that's why not much happening there, but it's there. But we just started the telegram group, which I plan to be on more for affiliates. So I'm gonna post the link with figuring out how to make this link work. But I'm gonna post it in the chat right now. You can join that telegram. Telegram is a messaging app. So if you don't have it, just install it and then you can get updates on the affiliate program. You can talk to me, you can talk to other affiliates. So that's our community private group for affiliates there. Okay, so now let's talk about some questions. If you have questions, now's a good time to ask or maybe a day you wanna come on and share about what you've been doing. Here's a question from Adelino da Silva. If I get my customers to create a free account but they don't buy anything, let's say for six months, I get what they do. So it depends on the cookies, right? So the cookie will stay on their browser and the cookie lasts for, I think 180 days. Can somebody check on that? Marvin, can you check on how long it lasts for? Actually, I can log in right now and check how long it actually is. Hey, Dave, I just promoted you to PlanoList if you wanted to share a few things. Hey, can you hear me? Okay, there you are. Okay. Dave, I don't see you though. Oh, my bad. Let me see, oh, I think, yeah. Let's see, I gotta activate your camera, let's see. Let me try it again. Make cohost, there you go. There you go, I see you. Oh, there I am. Hey. Hello. Hey, how's it going? Good, how are you? Good. I guess I can just mention when I go live, I guess once you just, when you say hello to everyone, it becomes like a family after a while and you get to know the people and what I do is I'll have the cheek oil on and I'll mention to them, hey, I have prosperity frequency on right now or I'll say I have removed negative energy but is there a frequency that you're interested in? I can play it right now or I'll just have the coil on and they'll ask me, oh, what is that? So it's like an easy way to promote it but without really talking about the product. And also if you just put the word like PMF on your TikTok page in the little description, usually when you go live, they'll say, hey, what does PMF mean or what is that? They call it the gold coil, the gold donut on my videos. They're always like, why do you always have this donut in your hand? If I put a video about frequencies and then I'm duetting, I'll just have it and I'll just dance with it and they'll always ask me like, why do you keep dancing with that donut? And I'll be like, it's not a donut you guys but it's funny. Yeah. Yeah, that's a really good idea. That's what I've been doing. Those free frequencies you can download, play them during your lives and then talk about it. People will say, what's this weird sound in the background? Or yeah, or just hold the cheek coil while you're talking and just hold it or dance with it or make funny faces with it. Yeah, I have my aura coil always displayed right behind me. And so it's just like right there. And they're always like, what is that big, beautiful thing? And then I put it in front of me and they're just like, wow, that is just, I wanna know more about it. Yeah, just having it there is just something for them to wanna know more about. Because people are curious. Yeah. And you just put something like that because they haven't seen anything like that before. That's how it gets into curiosity. So sometimes, like you said in the duets, you don't even have to talk about the product. You're just showing it off and then people get curious and what is that? And then you just ask you what it is and then you can explain and then they're interested in it. Yeah. Yeah, the duets really do work. It's pretty crazy. I'll just, yeah, I don't even say anything. I'll just put like an effect on it, like some weird trippy effect. And then the video, if it's like something I think is really important. And then everyone just starts discussing on their own or even fighting with each other cause they believe in like their own beliefs. And then it just, the video just goes off and there's just like thousands of views. And I just was like, wow, I just didn't do anything. So I love the duetting. Yeah. Yeah. I hate to say it, but controversial topics do very well because it makes people comment if you say fight against each other but basically express their own opinions and everybody has a strong opinion. So the more engagement and more comments and the more fighting that's happening on that, hopefully it doesn't get too intense but that actually tells the algorithm to promote your, that video. Obviously, there's some things you don't want to be, you want to stay away from but if it's something that is not too crazy, I think it's okay. It's about aliens. It's about people being abducted by aliens and they think about it and then other people are like, there's no such thing as aliens. So that's what they're fighting about. Yeah. So that's something fun to talk about. I don't think it was really that sensitive to the topic but it's something that people have very strong opinions about and it's controversial and entertaining at the same time. Any more tips you want to give the rest of us? I just, it's like literally just what I like to do every day. Sometimes it's just me talking about crystals and stuff and it all relates to frequencies. I just have fun with it. I really believe in if you're stressed out, it does show. Like I make, I just, I'm just saying, I can see the income like goes down and I'm like really freaking out. It really does affect it. So just really do enjoy yourself doing it. Don't like be like freaking out. Sorry, I do freak out. That's why I'm like, okay, just chill. Put on the cheek oil. Yeah, just keep it fun. Keep it, make sure it's something you like to do. You have to balance the work with the play though but make sure it's something you do enjoy that you do have interest with. And it's something that you do have a passion for or something that you have a calling for. And that's what keeps me going is to know I'm helping people like you and many other people while I'm doing this and improving people's lives. So I hope that's also your kind of motivation to people who are watching this. Yeah, so Dave, yeah, thanks. Thank you for your input. And we're gonna be in telegram. Are you in telegram? I just literally clicked the link so I will be there right after this. So if you guys have questions for a day or me, then just go on telegram and we'll be there and answer them for you. For sure. Okay, thanks Dave. Thank you. Yeah, we have increased the cookie duration to 120 days. Yes, to confirm that it's 120 days. So that's four months. That's more than plenty of time for the person to buy something from your click.


Wolf Hall by Hilary Mantell, narrated by Simon Slater. The author begins with the following quotation from the Truvious Day Architectura on the theatre, 27 B.C. There are three kinds of scenes, one called the tragic, second the comic, third the satiric. The decorations are different and unlike each other in Scheme. Tragic scenes are delineated with columns, pediments, statues and other objects suited to kings. Comic scenes exhibit private dwellings with balconies and views representing rows of windows after the manner of ordinary dwellings. Satiric scenes are decorated with trees, caverns, mountains and other rustic objects delineated in landscape style. And with the following from John Skelton's Magnificence and Interlude, 1520. These be the names of the players. Felicity, liberty, measure, magnificence, fancy, counterfeit countenance, crafty conveyance, cloaked collusion, courtly abusion, folly, adversity, poverty, despair, mischief, good hope, redress, circumspection, perseverance. And now, Wolf Hall. Part one. Chapter one. Across the narrow sea. Putney, 1500. So now get up! Felled, dazed, silent he has fallen. Knocked full length on the cobbles of the yard. His head turns sideways. His eyes are turned towards the gate, as if someone might arrive to help him out. One blow properly placed could kill him now. Blood from the gash on his head, which was his father's first effort, is trickling across his face. Add to this, his left eye is blinded. But if he squints sideways, with his right eye, he can see that the stitching of his father's boot is unravelling. The twine has sprung clear of the leather, and a hard knot in it has caught his eyebrow and opened another cut. So now get up! Walter is roaring down at him, working out where to kick him next. He lifts his head an inch or two, and moves forward on his belly, trying to do it without exposing his hands, on which Walter enjoys stamping. What are you, an eel? His parent asks. He trots backwards, gathers pace, and aims another kick. It knocks the last breath out of him. He thinks it may be his last. His forehead returns to the ground. He lies waiting for Walter to jump on him. The dog, Bella, is barking, shut away in an outhouse. I'll miss my dog, he thinks. The yard smells of beer and blood. Someone is shouting down on the riverbank. Nothing hurts, or perhaps it's that everything hurts, because there is no separate pain that he can pick out. But the cold strikes him, just in one place, just through the cheekbone as it rests on the cobbles. Look now, look now, Walter bellows. He hops on one foot as if he's dancing.  Inch by inch. Inch by inch forward. Never mind if he calls you an eel or a worm or a snake. Head down. Don't provoke him. His nose is cluttered with blood, and he has to open his mouth to breathe. His father's momentary distraction at the loss of his good boot allows him the leisure to vomit. That's right, Walter yells, spew everywhere. Spew everywhere on my good cobbles.  Let's see you get up by the blood of Creeping Christ. Stand on your feet. Creeping Christ, he thinks. What does he mean? His head turns sideways. His hair rests on his own vomit, the dog barks, Walter roars, and bells peel out across the water. He feels a sensation of movement as if the filthy ground has become the Thames. It gives and sways beneath him. Sample complete. Ready to continue?


Boy, does this have deja vu written all over it. It's great to be here to welcome all of you to what I think is a very important meeting to talk about how we're going to make the most of some technological advances that have enormous potential for teaching us about human biology and genetics and a wide variety of exciting applications. I wanted the chance to come and say just a couple words of welcome because from the perspective of all of NIH, I think the meeting you're initiating right now and going through tomorrow afternoon has great significance for our ability to make the most of this remarkable moment where we have, by various count, and Adam Felsenfeld will give you more details about this, something in excess of 70,000 individuals for whom whole exome or whole genome sequence will be in hand by the end of this calendar year. It's pretty amazing to be able to just say that and not have anybody fall off their chair, but because a few years ago that would have been almost unthinkable and now it's like, well, yeah, okay. Well, the okay part is how do we make sure that that data, which is at the moment scattered in quite a few places with lots of different ways that people can get access or not, could be assembled together so that the whole would be greater than the sum of the parts and we would have a chance collectively across NIH and across other scientific sectors to make the most of what we could learn from this exceptionally powerful data. There are, of course, many kinds of questions that could be posed if we had that data set in front of us. Some of us, I'm thinking David Cox and Terry Minolio and Eric Green and Lisa Brooks and David Altshuler and I and maybe a few others, I'm not sure I got the whole roster spent Thursday and Friday of last week at a meeting in Boston, which was co-sponsored by NIH and industry with multiple pharmaceutical companies represented there at a relatively high level to talk about how one could utilize this kind of genome sequence data to do a better job of identifying the right targets for the next generation of therapeutic development, effectively imagining being able to take advantage of the human knockout project that nature has already carried out to identify individuals with heterozygous or homozygous loss of function of virtually all of the protein-coding loci, maybe some of the non-protein-coding loci as well, and figure out what their phenotypes are in anticipation that that would be a great way of predicting what the consequence would be if you developed an antagonist against that particular product. And it could not only tell you what the likely efficacy would be of such a drug development effort, but perhaps also whether there would be toxicity or not since the natural experiment is already potentially in hand. That was an exciting conversation, driven of course by some examples like PCSK9, which everybody likes to refer to where this has been reduced to practice already, and clearly is presenting opportunities for therapeutic development that are quite powerful. And the question is how generalizable could that be if one had the data in front of you? The opportunity to go back and carry out phenotyping on those individuals whose genotypes particularly strike you as interesting. That's one of the things that one might talk about in terms of having access to this kind of data on a large-scale fashion in an accessible database. There are many others. Certainly the ability to understand biology from the perspective of gene-gene and gene-environment interactions would be greatly assisted by having data of this sort assembled in one place with standardization not only of the DNA sequence, which of course needs to be of the highest quality and isn't always, let's be honest, and as well as having environmental information and phenotypic information collected in a fashion that will be most useful. And frankly, I think that's even harder, but something that we should begin to tackle. Clearly this kind of approach is happening across NIH almost all of the 27 institutes and centers have something going in the direction of utilizing genome sequence information to try to answer questions, but it has not been fully pulled together in the way that everybody now agrees it needs to be. And that's why we are grateful to all of you and I guess especially to Mike Benke and Wiley Burke as your co-chairs who agreed to shepherd this enterprise for being here because we do expect this is not a meeting to give your standard talk, not at all, it's a genome meeting. I know that never happens at genome meetings. It is a meeting to really roll up your sleeves and try to figure out what are the barriers to getting this particular outcome to happen and how can we knock those down and do so in a way that is both scientifically rigorous and highly respectful of the concerns about confidentiality and privacy, which we must pay attention to if we are going to maintain the confidence of those who have given biological samples for us to learn from. So the problems will be numerous, certainly some of the hard issues you'll be talking about will be data access policies, how can they be maximized to benefit science while preserving privacy confidentiality? Comparability of variant data, how do you put together some of these data sets that are actually collected in different ways and have different ways of recording the information that's been collected on the participants? Particularly what do we do about phenotype and environmental data? How is that best displayed in a fashion that you can compute across multiple data sets? What about the simple problem of the computing power? The kinds of questions that are being asked here are going to be very challenging and some of them very expensive in terms of cycles. And what analysis tools do we not have that we are going to wish we did and how could we start down the pathway of getting them sooner rather than later? Those are just a few of the issues that I know you will be wrestling with. So again, it's really wonderful to be able to be here to issue a word of welcome on behalf of all of NIH, but I do wanna thank NHGRI and Eric and Lisa and others at the NHGRI staff who have worked very hard to pull together the details. And I'm counting on this to be a meeting that has a lot of substantive outcomes that will lead us forward to get to that goal that I think we all can see ahead of us, but it's still a bit blurry and there's still some potholes in the road and the challenge is to figure out how to get to that goal in a fashion that does the most to advance to cause a biomedical research. So that's all I wanted to say. I'm gonna invite Eric Green to come up and say a few words. And if you have questions then for Eric and me, I'll say for a little bit, unfortunately there are other fires burning back on the NIH campus, which I will need to go to attend to in a bit. But Eric, why don't you come forth? He wants to do a lot of work.


Hello, I'm Chris Hansen, Chairman of the NRC. 20 years ago, on September 11th, our nation was attacked by air, and life as we knew it changed forever. Few words can explain our range of emotions, especially for those of you who worked in or near the World Trade Center, Shanksville, Pennsylvania, and the Pentagon. The loss of life was enormous, and we all felt the agony and disbelief as our nation was under attack. Despite the uncertainty, the NRC jumped into action, activating our emergency responders, and ordering nuclear power plant licensees to increase their security posture. We staffed our operation center 24-7, and monitored law enforcement activities, while communicating with the intelligence community to stay current on developments. Our Office of Nuclear Security and Incident Response was an outgrowth of this important work. Later, we implemented measures boosting the NRC's already strong security requirements to include more frequent and challenging force-on-force inspections, enhanced information monitoring, and stricter physical security, even at our own facilities. It is my great privilege to acknowledge the women and men of the NRC for their outstanding work in maintaining and enhancing the security of nuclear power facilities and materials. I also want to recognize those we lost that terrible day. Family, friends, colleagues, and most notably the courageous first responders who rushed to save lives while in harm's way. The NRC is honoring this anniversary with an internal discussion with some of those involved in the NRC's response. They'll share their thoughts on 9-11 and their work since. The video you were about to see was first unveiled 10 years ago. It helps us remember that day and how the NRC rose to the challenge. 9-11, I was preparing along with two other response coordinators an exercise that we were going to have on 9-12. And in preparing the room, we do what coordinators always do. And another coordinator, Doug Weber, came in and he said, are you watching what's going on in New York? We turned on a TV monitor and saw what was going on at the World Trade Center. We immediately, all the four of us knew it was time to do what we do. The problem is there was no plan for this. I got to thinking about Dwight Eisenhower talking about plans are useless, but planning is essential. And that's what we do in an emergency response. You never get the emergency that you plan for. I was up to Karen Jackson and myself and other responders there to activate the center, asked people to come back in because the government had just closed itself. People were evacuating the buildings for their own safety. But the professionalism of our folks, they all came back in, did their duty without any plans. We found the right thing to do. Common sense, good training, good management. We got through it and I was very proud to be a member of the NRC that day. I was on my first recruitment trip. I found myself in the airplane. And all of a sudden, the pilot came over the loudspeaker and he said, I'm sorry, you all have to go back inside of the terminal because a plane just went into the North Tower of the World Trade Center in New York. And of course the people in the plane, we were looking at each other, but we got up and did what he said. When I got back into the airport, people were running, a voice over the loudspeaker was saying, evacuate, evacuate. And by the time I got outside of the front of the airport and I looked to my right toward the Pentagon and the smoke was just building out of the, up in the sky. It was terrible, it was terrible. But they said, keep walking, keep walking. So I walked over to Crystal City. There were thousands of people in the airport that day. The news said it was 45,000 people in Reagan National. Well, on 9-11, interesting enough, it was the one day in 23-year career here at the NRC that all our management was on a retreat and they were away from the office and they had delegated me as the regional administrator. So I came in the morning, did my normal duties as regional administrator and by about 10 o'clock things just got crazy here in the region. There was two of us who responded down right where we're sitting now to the IRC, Greg Smith and myself. And we were immediately on the phone with NORAD and the FAA with the primary focus on Flight 93 which was actually crossing Pennsylvania quite near Beaver Valley and there was a concern with Three Mile Island. Well, during 9-11 when we found out about the strikes we were at an annual staff meeting in Austin, Texas. At the time I worked for the Texas Department of Health and someone had came in and said that there was a rumor that a plane had run into one of the towers so I got home and called my recruiter I was going to try to re-enlist in the military and I didn't know that there was an age limit on that so I did not get to re-enlist in the military so I started looking for ways to redirect that anger into something a little more beneficial, a little more productive and two months later I joined the Nuclear Regulatory Commission and ever since then I have been performing nuclear material safety and security inspections out of the Region 4 office in Arlington, Texas. So that morning I was getting ready to go downtown with senior managers to meet with senior officials of the Federal Bureau of Investigation. As we came into Washington DC and crossed over near the Washington Monument I looked over and I saw this big billowing cloud of black smoke we got up to the FBI building they opened up the door and being the least senior person in the car they said, Bobby why don't you go out and see what's going on they evacuated their building and I made the decision at that point I'm not waiting to see what's going to happen I got on the Metro, actually beat the officials back to NRC went directly into the operation center started making phone calls and that was the beginning of a two and a half month period of working 12 hour shifts 24 hours a day with our staff to make sure that our senior officials had the best information possible from the intelligence that we were receiving which was quite a bit. I just finished up a night shift for our division deployment down at Fort Polk, Louisiana I went off to get breakfast I was sitting there eating breakfast enjoying my meal when someone came running in and was looking for me in particular I said, hey a plane had crashed into the World Trade Center Sergeant Heater we need to get back to headquarters immediately well I got back there and on our TVs we had there they had CNN displayed and I showed the smoke pouring out of the north tower of the World Trade Center it was a lot of smoke and I knew at that time that my cousin worked in that tower on the 97th floor with Marsh McClain, a company there so I watched kind of in a little bit of shock and then while we were watching the second plane hit the south tower soon after when the south tower collapsed and then the north tower collapsed I knew my cousin who had worked there most likely perished because I knew he was up on the high floor and later on I was confirmed that he did die my cousin Dennis Taramina who was the only volunteer firefighter and EMT to perish the World Trade Center versus the other professional responders we saw the casualty list we saw other friends I knew at the Pentagon who had perished and every year at 9-11 is definitely a sad time for us I'll never forget it on 9-11 I was providing a workshop on license renewal in Moscow, Russia during one of the breaks one of the translators came to me and asked had I heard about the airplanes crashing into the World Trade Center and the Pentagon my initial impression was I can't believe this I can't believe that a plane could even get near our Pentagon my most memorable impression however was as I was going into the U.S. Embassy to extend my visa there were flowers everywhere over the gates over the grounds and I was told that it was from the Russian people who were sympathetic to our nation's tragedy I was a manager in the Office of Nuclear Reactor Regulation we were having a management trade-off site at the time I had actually a security branch that worked for me it was about 10 or 11 people and who knew that within several years this organization would come from a small branch to a large office the Office of Nuclear Security Incident Response and that me personally were asked to report to the Operations Center and be part of the shift not unlike what we've done recently post Fukushima where you had the Operations Center around the clock we did that for months after the events of 9-11 I think it's probably the most significant event I will see and experience in my lifetime people lost their brothers and sisters grandparents I mean people lost a lot they lost a lot of people and I didn't have anyone personally die to me but I thought like someone did because you're seeing all these people die you care about the families and they're looking for the loved ones you feel connected to them because of what happened


Hello and welcome to MIP TV and as usual and as always Bob Cook from the Manchester Institute for Psychotherapy is going to share his love of literature and one really really seminal book that we're going to look at today it's it's a book that every supervisor should have on the shelf I've got it on my shelf book about my shelf book my bookshelf even really really seminal book and I know when I did your supervision course Bob it was one you recommended that we all go out and buy and it is supervision in the helping professions yes by Robin Sherwood SHOET and Peter Hawkins yes yes and it I'm going to quite bold here Bob I think it's a book that even if you're not supervisor it's useful to have yes absolutely because it also talks about the nuances of supervision and it also gives you great insights on your own effective supervision yes yeah because once you once you look at it you can you can see if your supervisors working effectively it's a bit of a check and a balance isn't it I think absolutely that's correct how to use your own supervision effectively yeah yeah yeah and that's all about developing that self-supervisor which is just so important for practitioners and you know in case anybody does not self-supervisor do you want to explain that Bob the the famous phrase the self-supervisor well Patrick Caseman who was a very famous British psychoanalyst still alive actually I remember seeing about 25 years ago he wrote a seminal book and I think it was probably would be I don't know late 90s and then he followed up with another one anyway this book was called learning from the patient and he was talking about his cases of clinical vincenettes if you like in psychotherapy he went on to coin a phrase called the internalized supervisor that wasn't him really I mean we go back in time but supervision is a young profession and he's like he's thinking was we create a third eye and that's for our own supervisor our own particular supervisor which we all have we develop always by osmosis I think it's transplants but anyway we develop an internalized super which is supervisor which is very much like our own supervisor that we see ourselves as supervision and then gradually over time that's supervisor which is called the internalized supervisor becomes integrated for your own style yes yeah and it's interesting and when I was training my my choose a sort of the helicopter skill yeah where where you're this way you're in front of the client and you work with the client but a little bit of you is hovering over the top like in a helicopter looking down and seeing it from a literally a third eye yeah meta perspective is that what he's called a meta perspective wow what does that mean when you say meta perspective Bob it's a very good analogy of yours really like a helicopter skills yeah it's like a third dimension meta means third dimension third dimension yeah third dimension and it's it's one of the things I hope that counseling students are taught to develop that internal supervisor because it's so useful I found it's so useful to work with a client and all of a sudden you're kind of having a conversation with yourself and saying you know why am I using that intervention why am I doing this and why am I feeling the way I am and is this transference and it's amazing once you become kind of seasoned in the work it's amazing you can have these two conversations almost simultaneously with between yourself and the client and you and yourself in yourself but try to explain it to anybody and they look at you they like how does that work but it's one of those things it's it's metaphysical isn't it you can only you can only kind of understand it if you experience it yeah so that's a really interesting notion on the self-supervisor so why is this book so important do you think because it is an important text isn't it it's one of the few books that came along it came along in 1989 and we've had many additions since then but in terms of a 7-0 textbook it brought many models of supervision together I mean if you look at the book the beginning part of the book is definitions of supervision then talk about supervision skills and then goes on to talk about a really basic model of supervision which they call the seven-eyed model of supervision and talks about different dimensions within this global model it's really a process model of supervision looking at how the two relationships you know where you your client and you are operating in your practice your therapy and then of course you go to your supervisor and you got the relationship of yourself and your own supervisor how those two merge together in a process or oriented one so for example you're working with your client and your client brings the anger issues and they talked about anger issues and you go away feeling angry you may then go to your supervision so you've got supervision the next day you walk into supervision room and you start acting in an angry way with your supervisor so the anger is being passed to you in your therapy room kind of consciously you then take it to your supervisor and those two relationships I've just talked about get acted out so they call this the process model and have seven stages within the process model which they examined so you can see that the model could be used as a grid you can see where you are in the supervisor process or looking at how those two relationships merge together yeah yeah because sometimes you have to work with projective identification where a process fires up within the therapist that that is that is a transmitted process from the clients or clients angry and all of a sudden you for yeah and then sometimes you have to work with parallel process and there's a big debate on parallel process parallel process sometimes appears in the therapy room where you're trying to separate your stuff out from the clients and that's confusing but it's also the parallel process also is in the also in the in the supervision room where the process is part the process that the supervisor is bringing parallels the process that the client has so on a very simple scale clients angry supervisor comes in angry clients confused and lost supervisor comes in that's the classic one isn't it built stop stop us yeah it's just and you know as a purpose it's really important of course and ethically important that we have some supervision and when we get stuck we go to see our supervisor you know that's the normal process it's a very protective process for yourself and for clients and a learning environment as well and usually and quite often when we're stuck it's because we're carrying material that has been projected from the client onto us and then we get confused and then we go to our own supervisor and we may carry out or carry through the same unwanted material and pass it on to the supervisor and the supervisor's job is to actually help the supervisee stroke therapist be aware of that process yeah yeah to act as a third eye and the book beautifully illustrates this the seven-eyed model and I know that there's a video and a video that we did which which did the entire seven-eyed so put a link put a link in the in the comments bar below oh yeah where we went through the seven seven seven seven eyes of it yeah it's it is a brilliant book isn't it Bob and for me I'm always kind of popping my nose and then going realize that's really interesting just to kind of refresh your memory what what does it bring to you Bob the book well the other model I like of course probably well just as much as this model and I often think about this is the dimension of developmental process and supervision in other words a diva developmental model because it's very important for therapists to think developmentally what age is the client coming from in the therapeutic process and it's the same for supervisors so a supervisor needs to think when a supervisor comes to see them or a young therapist comes to the supervision they need to think well how long have they been working as a psychotherapist so for example someone has been working for six months will need different developmental needs attuned to yeah he's been working for 20 years yeah yeah yeah and so unless the supervisor tends to that developmental process then they can often miss the mark all together with their supervisors yes it's true isn't it and there's a triangle the famous triangle isn't the formative normative and restorative yeah yeah yeah channel so information supports but also procedural things you know and then right in the middle of that of course is ethics yeah absolutely so so a supervisor has many different tasks if you like from the administrative procedural tasks to being a gatekeeper of ethics and educating tasks the consulting tasks the counseling tasks so they hold a lot and this book helps the reader understand not only what supervision is but the complexity of supervision yeah that's one of the things I learned on on your course Bob was that was that he was which I to sitting correct because that is that is and that that is directly generated by how the supervisor presents yes and so so yeah you have to have one before you can do the you can't just sit down think today you know five minutes before the supervisor is turns up going to be in seven going to be talk about what's going on because that doesn't attend to the supervisor these needs at any level does it no I mean we can borrow a supervisor some of the therapeutic cancer skills we've got like it you know it's tuning staying you know and being with the supervisor stroke therapist but one aspect of supervision which is different is that we need to bring a level of proactivity supervision if you like and that's also talked a lot about in this book so it covers a lot a lot of ground this book and it's very helpful for somebody who's beginning out as a beginning out for supervisor yeah or to refresh their skills yeah yeah and also I think it's useful for for for therapists who are not supervisors maybe if they get a copy to read it because it really good gives a good idea of how to how to work with get the best out of your supervision because you speak the same the same language yeah definitely sir it's a really important but in fact I've been more supervisor for 25 years I've been teaching supervision for a very long time and if somebody asked me one book this would be it yeah yeah so there you have it you can't get a better recommendation from Bob who's been a supervisor for a quarter of a century yeah and supervision in the helping profession is one of the most well known well-respected texts Robin Showat and Hawkins I don't know Peter Hawkins so so there you have it and as usual Bob isn't being paid as a book reviewer he's just reviewing the books because he enjoys sharing his love of literature with with the audience so we'll put a link in the in the comments bar below so there's a link to the book and also we'll put a link into a couple of other things that people can look at maybe those videos of me being supervised and as always Bob thank you very much and we'll see you in the next book review you will do this is number 23 coming up I think this is number 22 itself yeah yeah 23 is round the corner it literally is we'll see you there thank you