Fantastic, we are recording. So thank you all for coming out to my little session here. I'm very excited for this. Just a personal out to start it off. This is my first in person Drupal speaking event thing. So thank you for having me. Thank you for coming. So yeah, we're going to talk about accessibility testing tools, and then some real world best practices and examples of things that I find myself fixing a lot. So yeah. So brief agenda for today. We're just going to do a brief introduction of the importance of digital accessibility. And then we're going to jump into some automated testing tools, some manual testing steps. And then, again, as I said, those common and then a couple more complex accessibility issues and their related remediations. And depending on how fast I talk, we will likely have some time for some questions, answers at the end. I've also got at the bottom left here the Bailey link to the slides. This is just going to be a lot of links to different tools. So if you would like to open that up now, I would recommend it's going to be a lot easier than trying to write down all those links really fast. Some of them are very long. I am a typical lead at Northern Commerce. We are a Drupal agency out of Ontario, Canada. A little bit more about me just to make a little bit more personal here. I have two cats. Those are them, Callie and Ellie. I love to go to concerts. My favorite band is the 1975 Travel, Being Outdoors, Hiking Things, all the things. And yeah, there's my team at Northern, like a third of them. Yeah, I like them a lot too. Been with Northern for about four years now, working in the accessibility space for about three years of that. So I've had a lot of experience in different projects and working with different teams, being designers, developers, project managers, working through the whole accessibility process. So yeah, let's dive into it, shall we? So first off, let's talk about the importance of digital accessibility and why we need to make our sites accessible. Simply put, the humanity of it. It sounds so simple, but it's just something that we always need to remind ourselves that it may be easier to do something one way, but at the end of the day, our websites, our products, whatever we are creating, are for a human. And we want to make sure that everyone has the ability to use our site, use our products in the way that works for them. Next up, the numbers, about two billion people globally identify with having some sort of disability. That's nearly one in every five people. And then also we need to consider people with disabilities that might not be something that they're living with all the time. So it could be a temporary disability or a situational disability. On the side of the screen here, I have a couple of examples, just to get your mind thinking of these different scenarios. So if we look at the hearing line here, of course, you think about someone with a permanent hearing disability. You'll think of someone who is deaf. A temporary hearing disability could be someone with an ear infection. And then situational, could be a bartender or someone in a loud environment. In all of these situations, the person is not going to be able to hear what is coming from their device or whatever software they are using. Yeah, they'll either be able not to hear it at all or just barely. So these are situations where we need to be thinking about how we are presenting content. Next up is, of course, the law. I will practice this by saying I am in no way a lawyer. Maybe the farthest thing from it.  Hopefully if you are in the accessibility space, you can take some time to research the local laws of where you go from, where your clients are from, so on and so forth. Again, as I said, I'm from Ontario. We have the Accessibility for Ontarians with Disabilities Act, which was passed in 2005. You guys here in the states were much more ahead of it than us. So, show it to you. This is probably gonna be my biggest takeaway from this whole presentation. I'm gonna be talking to you a lot about different tools that I use, how I work with things. But it is so important at the end of the day that you are always involving people with disabilities in your testing, in your development, the whole stage of the process. There's only so much that we can do. I can do the reading. I can follow all the steps, do all the research. But at the end of the day, it is not the same as having someone who is using these assistive technologies, using the softwares that we're working with who are living with the disabilities every day. So yes, keep this in mind as I go through this whole process. Let's jump into some automated testing tools. This is where we're gonna get through all the links and hopefully you find some new tools that you can test out and try. So, first we're gonna preface this by automated testing tools are super helpful ways to run through and catch high level issues. They're mainly gonna be catching semantic issues, issues with HTML, they're automated tools. I'm sure you've all heard it a bunch that they're a great first step. We have a bunch of different kinds of automated tools starting here are probably the most popular, I think. If you have heard of any, you have heard of one at least one of these. So first up is Axe, which is by Dequeo. This is a browser plugin that's just gonna let you test the single page or component. And then same idea with Wave, it's gonna run through all the automated issues, present them to you nicely on the specific page that you're in. Oh, and then of course Lighthouse, this just ships with Chrome right in the DevTools. So yeah, all these are just kinda like one-off situations. They're great for working like while you're developing, if any of the developers in the room. So while you're working, just a single click of the button, it'll run the test and you can check it out. Next up, we have some more comprehensive automated tools.  I work with a lot of sites that are higher education, so we have a whole bunch of pages. And I do not wanna spend hours and hours and hours going through page by page by page. I'm sure a lot of you in the room can relate to that. So these tools are great for that. Some of these as well, you can even set up user flows. So if you have any interactive elements, multi-page forms, things like that, where you wanna follow through your process, you can go through, set up the user journey, looking through everything like that. I will say these are all paid tools that I have listed here. Most of the comprehensive automated tools like this are going to be paid services. These are the ones that I have worked with and enjoyed. If you want more details, closing calls of each, I could talk about that all day, but I don't wanna waste your time. So if you have any specific questions about any of these, or yeah, wanted to get an inside look, I am happy to chat with any of you afterwards about the specific tools and give you a demo and such. Yes, and then the usual automated testing tools are not great. We are here. As I said a couple of slides ago, we need to make sure that we are making our sites work for human beings. So if we are having these machines, test our sites, they'll do what they can, but at the end of the day, they are just a machine. They are not a human. So we need to do manual testing. So what does manual testing look like? Here I've just done some questions that run through my mind when I am starting a manual test of a site. This by no means is a comprehensive list. This is just the first things that I'm running through as I am testing things on the fly, things like that. So just running through the list quickly. Can you successfully navigate an action, all functionality with a keyboard? Can you tell where the focus is as you're moving through the site? Can you successfully navigate with a screen reader? Hopefully. Will the site still function when you zoom in? What about zoom out? Nothing being cut off. Everything is all good. What about skip domain link? Does that exist? I find that's something that gets missed a lot. So making sure that the user can skip over all the repeated content, usually in the header, and then our usual color contrast, making sure there's no empty links, right across this one a lot, with like mobile functionality, so like your hamburger menu icon, your search toggle icon, things like that. It's easy just to go in there and, hey, I'm just gonna throw an icon on this button, throw some JavaScript at it, but just make sure you have some actual words in there for those that are not visual. And then yeah, semantic HTML, and then all of our favorites, the alt attribute, making sure those make sense, whether they are, need to be a full alt description, more of their decorative, make it empty. Yeah, yeah. So diving in a little bit deeper to some specific steps of manual testing. The first thing I usually like to do is keyboard testing. This is one of the easiest things for me. Usually run this through as I'm developing things. Just simply throw away your mouse. Don't literally throw it away. I would, you know, put it aside. Maybe I'll plug it and make sure that you can access everything. You can function everything. Everything works using only your keyboard. And also making sure that you can follow all the interactive content on the screen using only your keyboard. So when you're tabbing through the site, making sure that it's not jumping from the top to the bottom, or you know, out of a way that would be confusing. Yep, and then last one there is keyboard traps. So this comes up a lot with any like custom modals or pop-ups, things like that. Sometimes the close button is simply tied to the click or just like does it exist. And then, so if you're a user, not using a mouse that's able to click out into the gray area, you cut it, screwed. Because you're stuck in that modal and all you have left to do is refresh the page and then go through all the content and that sounds super annoying. So let's avoid that. Next up we have screen readers. Most common, most popular are Jaws and NBDA. I put a couple graphs on the side here of some interesting things. So the top one on the right here, the pie chart, we can see that Jaws is the most popular by, this was from 2021 by WebAIM, 53% of people that they surveyed reported using Jaws, whereas that's 30.7 on NBDA and then 6.5 voiceover and so on and so forth. I wanna point your attention to this graph in the bottom left. That is the right, not the left. So something super interesting, of course, Jaws has always been the most popular. It was one of the biggest first screen readers out there, great tool for a lot of people. Of course, it is a paid tool that's pretty expensive. So NBDA came out, free screen reader. It's still developing, people are getting used, the people are using it more and more. You can see here, Jaws in the blue line is decreasing over the years and then NBDA increasing. Makes sense, free tool, it's working, they're a competitor. Something super strange last year. I have no rhyme or reason why this would have happened. If anyone has any idea, I would love to know your thoughts as to why maybe. Jaws is back up. After 10 years of decreasing in popularity and NBDA increasing, it kinda just like flipped back and now Jaws is more popular again and NBDA is less. I bring this to your attention basically just to say, make sure that you're not just testing with one tool, one browser, one situation. You can't just assume that your users are going to be using one assisted technology with one certain browser with the newest operating system. You need to make sure that you are testing on a wide variety of scenarios. And something I use to make that a lot easier in my day to day is this tool called assistive labs. Again, this is a paid tool. I don't know if I said this at the top. I am not sponsored by any of these people. I have no affiliation. So this is a screen reader emulator, works really well. It lets you choose between the different assistive technologies. The ones I use most commonly are NBDA, Jaws and voiceover. It also lets you choose between the different versions of that assistive technology and then also different browsers. You can render it on as well. This is great for Firefox, Chrome, even Internet Explorer, crazy, I know. And then that different browser version as well. So it's just kinda like your one stop shop of here, I'm gonna run all of my tests right here right now. Don't need to worry about opening different browsers and softwares and all that. Just great one stop shop. And of course, contrast checker tools. I'm sure everyone's got a favorite one of these. There are so many out there, a lot of really great ones. But I'm just gonna highlight a couple of my favorites that I use on the daily. The contrast checker tools. First one is from WebAIM, which is pictured in the top right here. Real simple UI. Toss in your foreground color, toss in your background color. Spits out the contrast ratio. There's even a slider there. You can change the lightness slightly. If you need to make it slightly lighter, slightly darker. Just don't get in trouble with your designers if you change your color. That does not make them happy often. One other thing I really like about the WebAIM contrast checker is that they also have a link checker associated with that as well. So you can throw in your body text color, your link text color, and your background color and make sure all three of those check out with each other. Next up is contrast-ratio.com. This one is great for testing out colors that have transparency to them. So you can throw in your CSS values there. So like your RGBA, your HSLAs, all those guys and test them there. And then these bottom two are the grid style. So this is where you can throw in your whole color palette and see at a glance what's gonna work together, what's not gonna work together. This is what I have a screenshot here on the right width. These tools I really love using in the initial phase of a project with the design team so that they can see everything that we're working with. But then also with situations where we have clients, content editors working in the system that are able to, let's see if we're using like Comonance, Layout Builder, all that. If the editor has the option to customize blocks on the page and maybe select a background color, change content in the WYSIWYG, that kind of stuff. It's really important that they know what combos can and can't work together, as much as we try to restrict what they can do so they don't mess it up. So having this as a visual is just a quick reference of, hey, here what works and what doesn't work together. You've got them highlighted in the bright red. Yeah. And just another one here, a quick one is heading map. Again, this is another Chrome plugin. One click of a button will show you the whole heading structure of the page. I really like this one specifically because it filters out all of the hidden titles. So anything that is like display none, that your screen reader is not gonna pick up on anyway, it will remove it from the list. So that's great. There's a couple additional resources here that I find helpful. First one is a checklist from Deque. Second one is a checklist from WebAIM. If you're feeling like accessibility audits, where do I start? I am overwhelmed. There is so much to do. And that is like completely fair. This is where I kind of got my start of, hey, here's a list of things that I should be checking. It really just like gets your brain working and thinking and it's a nice intro to auditing sites for accessibility in general. And then same thing for the web.dev blog there. I'll have to do an accessibility review. Just a step-by-step, simple introduction to it all. Of course, these are starting steps. I would use these as inspiration. Again, just like with our automated tools, same idea here. This is not the be all end all. I am a firm believer that there's never going to be one set checklist that is like, hey, fill out this whole checklist and your site's accessible. So much of accessibility comes down to context and being a human, how we as humans are interacting with and interpreting the different product. So yeah, take this with a grain of salt, use it. It's great. And then keep going from there. So that was me rambling with all of those links. Now let's get into a couple of specific examples of issues that I run into on so many sites, things that I fix so often. And then just how we fix those. So starting off with some simple common ones, headings orders, heading order. Of course, our blocks by default are mostly going to be rendering with H2s. This is great. If you are working on something super simple, I have a lot of situations where we have the client is in there using layout builder components, paragraphs, things like that to create blocks right in the layout because change is page to page. So we can't just say, hey, this block is going to always render with an H2. That's going to be a mess. Either our whole site's going to be an H1 and all H2s, or everything's going to be out of order, the whole thing. So we have a couple of different options here. Again, if it's a static block or a place in the block layout, generally we'll go in and just override the template and change that to whatever heading level works. But something else that we've been doing a lot recently for those more customizable layouts with layout builder and such is actually giving an option for the editor to select with heading level. Of course, this requires some training for the editor side. So depending on how competent they are, having extra field that will dynamically render what heading level is placed on the page before that specific block context is super helpful. Okay, next up is keyboard only. So again, making sure that we are not writing any custom JavaScript that is going to rely on someone to be using a mouse. So not relying on the click function. We can do that just by calling out which key we're pressing on 1332 for the enter or the space bar. And yeah, simple as that. This is hopefully something that you would catch if you are doing that keyboard testing. Next up related to keyboard testing is the focus control. So this comes up in a couple different scenarios. One scenario that I run into a lot is with facets. So if you have a view that is reloading with Ajax and facets, because the view is going to actually rebuild those facets, the focus is lost. And so anyone that is using a keyboard only or a lot of assistive technologies, they're going to select an item from the facet. Page is going to reload. The focus is right back at the top of the page. So then they're going to have to go through all of your page again. Maybe if they want to select another facet. Oh no, they got to do this all again. This is a really frustrating process. So we want to make sure that we are being, we're taking action and taking control over where the focus is going and making sure that there's always a seamless experience. Next up, again, if we think about views, Ajax, things dynamically changing on the page, we want to let users know. For a lot of us, if we are, again, I'll use the view, like search view, Ajax facets. And if we select something and the content automatically updates, great, me myself, I can see that. A lot of people can't. So if they are using a screen reader or other assistive technologies, we can utilize the aria live attribute which will notify the assistive technology whenever this element changes. So in this scenario, you update the facet and the number of search results changes to 20 results found. Great, something as simple as that. We'll let the user know that, hey, this search was successful. What I did took action. I'm going to go check out the content now. Great, so those workable, quick, easy ones. Now let's jump into two more complex things that have a bit more functionality that we run into all the time. First, accordions. We love accordions. So there's a couple different ways we can do accordions. This specific example is for custom accordion markup. Of course, you can use the native HTML. Details and summary accordions. But for this example, we're doing custom stuff. We utilize the aria attributes to communicate to the user what the functionality is and what the state of our accordions are. You can see here, we're going to make sure we're using semantic markup, using a button element. And then we've got a unique ID, the aria expanded attribute. This is something that's going to communicate to the user. You guessed it, if the accordion is expanded or not. And that's going to toggle between true and false, giving them a state. And then the aria controls is what connects the actual trigger to the content. This is something that I believe right now only works in JAWS. So maybe that's one of the reasons that JAWS is back being more popular because they have a little bit more functionality. So yes, in JAWS that lets the user jump between the trigger and the content super quickly. And then back on the content here, of course we have the ID to connect to the aria controls from the button. And then we have the aria labeled by, which will simply tell the user what this content is labeled by. And that is linked, of course, to the trigger. Clearly we have tabs, tabs are a bit more complex, but there's a lot of the same attributes and systems that we see with the accordions. So again, that's semantic markup, making sure that we are using buttons and our unique IDs, roles. We have a specific role of tab here. And then for all of our tabs, rappers, we've got that role of tab list. That's gonna notify the user when they get to this element to know that, hey, this is gonna be a set of tabs.  And then, of course, the individual tabs have the role of tab. And again, on the individual tabs, on the accordions, remember we had aria expanded. These guys, we have aria selected. Same idea, you're gonna toggle it between true and false depending on which tab is open. And again, aria controls, of course, linking the trigger to the content. And the content in this case is called a tab panel. We have a specific role for that. And then here we're using the aria labeled by attribute again. And here's some custom functionality that we can use for tabs. This, of course, is the single source of truth of you have to do this for tabs. This is kind of like the above and beyond, like, wow, your tabs have so much functionality. I can navigate them in so many ways. So of course, by default, we just wanna make sure that they can be opened and closed and toggled and that they function. In this case, enter on space, and then, of course, unclick. In this example that I've outlined here, the tab panel, so the whole tab list, I should say. So the group of all of the tab triggers, that is what receives focus. And then to navigate between the individual tab items, the user will use the left and right arrows, and then you can quickly jump to the first one or the last one using the home or the end key. So I feel like I talked really fast there, but this is basically the end of it. Yeah, I hope you got something out of this today. Maybe a new tool that you're going to try. Maybe something new that you are going to test. Thanks for being here. The fact that you are here today means a lot. Appreciate you all going on this accessibility journey and making the web a better place. That was so cheesy. That's what I was going to say. Yeah, so again, there's the, like if anyone wants to grab the slides, feel free to chat with me wherever. I love talking about accessibility. LinkedIn's there as well. Yeah, do we have any questions? Hey, sorry, yes. Yes, sorry. So I'm a project manager, right? So the only thing that I can do is make sure that this is something that we're looking at in general. What would you say or do you have any tips for a client or team who says, well, we've done our accessibility checks because I ran it through site and crew and the score is good enough. So we're done with check mark. Since it seems like that is not sufficient, what is, how do you have that conversation or what would you bring out? That conversation at the end of the day just comes down to emphasizing empathy. I was a bit of a litteration there. I'm going to use that. I think it's just reiterating over and over and as I said, this conversation I've had so many times with basically every client is like, cool, yes, you see this number that's either going to be good or bad from this automated scan, but just being really honest with them, like, hey, that's simply an automated scan, that's machine, like that does not guarantee that that's actually going to work for your students. You could focus on, I don't know, depending on the client, you're the project manager, you're more than best, like if it's going to be the empathy route, if it's going to be the money route, I don't like to focus on that, but I lost to you. Oh yeah, literally, like, hey, no, that's kind of a lie, trust me, you could get sued. Trust me, you're going to be losing out on money because what, you only want able to body people to be able to buy from you? That sucks, like, yeah, I don't know, does that answer that? Yes it does. Okay, yes. In my experience as a front end developer in agency life, the only way to make sure that accessibility is still on the radar, and maybe there's other ways, the only way that I've seen is to keep talking about it and keep sharing knowledge. What does that look like in your work? How do you keep sharing knowledge with each other? Yeah, that's tough. I definitely run into that same thing a lot. Sometimes it's easy to get in the boat of like, and I feel like I'm like speaking to an empty room or I'm like, I'm reiterating the same things and that can definitely be frustrating. I think first step is something that I have really worked on over the past couple of years is just being so, I don't know, just so upfront with management specifically, like starting right at the top and being like, hey, this is like super important, you may not see it, but you need to trust me. And they might think you're annoying, that's how. But they definitely have been annoyed at me at times. But just like being at them, every instance of it, like hey, hey, I noticed we just launched this site on this thing, who was looped in on this? What happened? I think we should be sending out a better product, all that kind of stuff. And then on the more like, you and I leveled along the developers, we do like lunchtime sessions where we'll like go over new things. We've got a Slack channel where like, I don't know, I'm just like posting there all the time of like, hey, I found out this today, cool. Or I don't know, sometimes even just to like get people engaged and like, hey, what are your guys' thoughts on this? We have a lot of conversations about, I don't know, common things like, like the last thing we talked about in there was the rule about color contrast on disabled form elements. I don't know, it goes back and forth. Like of course it's disabled, so I guess technically it doesn't really need to meet the contrast thing, but I think just getting people engaged, a lot of people on our end are intimidated by it, I'd say. They're like, this is a whole thing that I don't know what to do, I don't know where to start.  Cool, let's make this a little bit more digestible. Or like, hey, I'm gonna get you started and just check all the color contrast. And then we'll walk through the rest, but like, you know, dip in the toes in. Yeah, sounds like it's basically a full-time job. It's a full-time job. Yeah, full-time job. Yes, yeah, yeah. Well thank you for that, it's all on me. Yes. Let me give an example first, then I'll ask my questions. So, a while back, big US government site, I come in at the end, check accessibility. Essentially, at the end of the process, they had contrast issues and focusability issues, both. Yep. The both solutions. You have a style guide here that we're supposed to do, you have accessibility law over here that we're supposed to do, you get to choose one. Yep. And yes, late. So the question I have is getting this process started as early as possible at a mock-up level. You know, run through the automated thing almost before you get to anything else. Yep. It's not perfect, it's gonna change, it's not gonna have everything but getting the visibility to the front-side, the designer people earlier or any direction on making it early enough in the process to get the party started. Get the party started, I love that. I think again, it really just comes down to inserting yourself in the process and being assertive about it. Be confident in yourself. You know this is something we need to be doing and if they don't see it, that's, I don't know, that's someone who knows, it's kind of our job to communicate it with them. As far as getting it through the designers and stuff, again, just making those connections, even outside of the project with the designer, being like, hey, is this part of your process or we use Figma Sketch a lot and being like, oh, hey. It kind of feels like it could be on them almost more than- Sometimes we need to spoon-feed them. Yes. There's a bunch of plugins and stuff for Figma and Sketch and stuff, but I'm like, hey, have you tried this out yet? Like, I don't have Sketch on my computer. Can you test this out?  It really depends on the person of like, anything to get it in front of them. To make it easier for them and to make it be- Exactly. Some sort of just have you done just the bare minimum. Yeah, yeah, some people. I think it's also kind of what you were saying before, you start up with leadership and you make sure that they know, especially as a government organization ever mandated by Congress to be accessible. And I have to say, sometimes it's a stick of like, hey, for my group, we don't build things that are inaccessible, we can't. And you can't get sued. So we've had to sit down on clients and go, this is, we can't launch your site. There's too many accessibility issues and they'll open you up to lawsuits. If they don't get the, hey, this is humanity. Exactly. Sometimes you've got to correct them a little bit. And please think about people. Just keep lecturing about VPAT and like, what happens when something goes wrong until they have suffered so much that they just do the contract. Or send them a couple of articles about how people have gotten sued.  Don't make them listen.  Yeah. Check. Yeah, because you have the bad eye, we have to think there's bad actors out there looking for whoever there absolutely is. There's definitely like specific companies that their whole job is just, you know, running these automated scans on sites and being like, oh, here's a random issue. I'm going to file a lawsuit against you now. Hey, give me your money.  I don't like that at all. But, you know, people, capitalism. Not helping. Jordan. Just to add to the conversation too, on how to get like teams on doing it, it's like, I know we have this whole thing about like mobile first, but it's also should be accessibility first as well. So like, why do it at the end when you could be doing it while you're building the elements so that you're not like going at the end and saying, oh, the whole site's inaccessible and we have a week to launch. And I find that it helps to like, at least our process is we've implemented like accessibility scans along the way of development. So like, you know, say we're part way, we do an initial scan, see where we're lacking, try to fix it, do another one before launch, even do one after launch to make sure that we like, you know, if we didn't catch everything, we can kind of fix all the other bits, but really like putting that in the process of creating the site is really important as well. And then everyone's kind of on the same page and yeah, really driving it home. So is there another thing? We've done this, where we've actually brought our developers and other stakeholders into a meeting where we brought in somebody who uses assistive technology and has them try to use the site. Recently we've done that with our HR site, when we built in a lot of accessibility ourselves, we had a whole group come in and one of them had site problems. They used assistive technology and they'll just sit down with somebody and see what they have to go through. Is it, you want empathy, there's empathy. For real? Well, the thing I will say, since that project and then you make a choice and they're big choices, it feels like this is just a piece similar to semantic markup, that similar to the SEO lever has helped. If you do the right thing early, in general, we get two thirds of the way, it's gonna service all these other values that you wanted at the same time. So that's kind of the carrot. It makes it more SEO friendly if you have alt tags. Exactly. All those kind of really simple things has helped. Those are the major things we normally see is alt tags, fellow contrasts, and not using semantic markup. Are you using it wrong? Yeah, perfect. Do you know of any tools or plugins that we use with CK Editor so that content editors are getting on the spot alerts that for things like, you just went from an H2 to an H5, for example, those types of, I don't know. Yeah, there is one right now, I forget what the name of it is, I'll have to talk in my head, Jordan, do you know? I think it's called, I was like, we've got it all over, so. It's called editorially, but like, Yeah, Editorial A11Y. Yeah. And it kind of does like a scan. There's one of them, I think that's the one that is in the WYSIWYG, and it'll tell you what the errors are. It'll also tell you on the bottom corner of a page. And then just tell them right up, after they save the nodes, like, yep, this is wrong, I need you to fix it. So it's very clear to them what is there. It does require them to click the button. Yeah, I mean, there's a little bit of pressing to them. It'll kind of be in their face of like, oh, I want to get rid of this warning here. Maybe I should fix my header. Well, and it kind of feels like, I would throw this out there, and this is a question for the group, maybe. It sort of feels like there's a piece of this that could be related to CICB. So if you have VHA, it takes picture, and you have result, it's you just get a build, then comes up, now you're objectively failed. Or just even some hints. It feels like that part of the process could be, it's not gonna solve, that maybe it raises its hand and says, there's something there. Yeah, I feel like at the end of the day, it's really like, even if the person specifically who sees that there is an issue, even if they're not able to comprehend it, understand it completely, that's fine, but being available, and having like a Slack channel, whatever, open for people to have that open discussion of, hey, what does this error mean? Or should I be checking this? There should be some sort of scripting. Fire off one of these tools. How bad are we? Something happened. I think that's it. Yeah, let's go ahead. I was gonna make a recommendation for this conversation here. There's XCOR, you can, we have a plugin for Playwrights. If you're using Playwright for your VR testing, you can easily run accessibility tests, and it's gonna test you. Yeah, I think all the access tools are really good. I don't know if all you guys were in a non-session yesterday. She was going over the inline, in the ID tool that they are developing now. I was sitting in a session with it earlier last month, from the queue, and it seems like it's gonna be pretty good. Essentially, it's like automated scan built right in, as we're writing the code, it'll flag things. There's still some limitations with it right now. Well, it's not really in here because I haven't had much experience with it. Mainly because I use PHPStorm. It's not available on JetBrains or anything like that yet. And then there is still some limitations with what kind of files it can test, like. Are there tools yet for tab builders? I'm not sure. Because it feels like everybody, I gotta have an answer to that, but a whole nother discussion. Yeah. But it kind of feels like there should be something in that world that explodes and eventually hopefully it dies. Yeah, that would really help so, but I don't know, don't have a good answer for you there. All right. I have a question. So, I know our devs and engineers do the best they can to pick up on a lot of this stuff, but some of what you're talking about about manual testing and the benefit of having someone who actually has, is differently abled using that. Are there any services or companies that allow you to contract with them to get people? Because we don't have an endless pool of people internally who are differently abled and will be able to test it. So where do I go to find some people who could? Yeah, it feels like there's a business opportunity that's in something. Yeah, there is. Definitely use a lot of companies like that. I would like you to do your research and definitely get some examples from them. Some of our clients work with those other companies as well, which like all the respect to it, like more people lies on it. It's gonna be a better product, but there have been some definitely questionable things that come out of these companies. So I'd make sure you do your research. I don't know, kind of a funny story recently, but I'm fighting with one of those companies right now. I don't even know their name, so I can't talk smack about them if I wanted to. Are fighting with me about making sure the page looks aesthetically pleasing when CSS is disabled. Basically they want me to make everything in tables in the markup when CSS is disabled, but then not in tables because they understand that that's not really the best for accessibility when CSS isn't disabled. I'm like, what are you talking about? I was like, are we in 2001 right now? Who's disabling CSS? Who even knows how to disable CSS? Yeah, like Chrome, even you have to install a plugin to disable it. Exactly, like it's semantic, cool. I get the whole premise of it. DQ does this. Yeah, DQ has teams of people. That's awesome. Yeah, the same company that you just said is awesome. We love DQ, so much. But we worked with them before and had really great experiences shockingly. Yeah, DQ. So it's possible to contract with them from initial build? Yeah, they're super easy to work with, lovely. And I mean, I would have thought that it would be wildly expensive too, but I mean, that's subjective and relative. Yeah, I mean, in the context of a $300,000 build, I didn't think it was actually that expensive. I'm gonna comment and take a look at things, so. Well, if it's less expensive, then get in the suit. Ding, ding, ding. Yes. Yes. Yeah. DQ's also got early great training program. If you have, like, developers, designers, project managers, curiosity testers, basically anyone that has no idea anything about accessibility, they've got a lot of really good courses that I personally have taken that we now have integrated into our company as part of our onboarding process for everyone. So yeah, I would recommend that as well. Probably a little tricky as we work towards a model that's more component-based. So you're building a little piece of thing. Yep. If it could be any stack of them, yep, yep. That's probably a challenge. Yeah, most of our components these days have so many fields of, like I mentioned earlier, like you have just a liquid heading level and all those flags about, like, hey, if you're using this background color and then in the WYSIWYG you're choosing the primary button and if those clash, then you have to add all this extra CSS to make it change it and it's a lot more dynamic we get. We had one project building headers upon it that stripped out the normal A20. Oh. Okay. Okay. Why? Why? Interesting. Yeah, because why'd you, exactly. I'm a little lost, but okay. Yeah. Why'd you do that? Well, it seemed like the right thing to do. I don't think so, whatever. Oh, anyone else? Questions, comments, concerns? Cool. Oh, Jordan, one more. Take us home. What voice do you use for the voiceover? We were talking this morning. You can change the voiceover voice. Personally, I like to use Daniel. He is the man from the UK. He's got a very nice British accent. How fast does Daniel talk? Personally, I only have Daniel set at, like, 60%. Have you ever heard someone who uses a screen reader full time? I can't. It's amazing. How are you comprehending all of this? Yeah. I usually go fast enough that my friends who don't do any accessibility testing lose their minds, but it's still half as fast as people use screen readers every day. It's wild and exact. So they have a Snoop Dogg plug-in now, so everything's fine. No. Really? In voiceover? No. But now that you have all of these plug-ins for Waze and all these other mapping things, plug-ins for that stuff, it could actually be... Yeah, I think they did the Cookie Monster, so that would be a great one, right? Absolutely. Cookie Monster. If you're like, yo, man, that's a tab. That's another tab. Okay. Yeah, I want an accessibility voiceover tool that gives me a hard time. They're really, like, raspy. Like, hey, what are you doing? He just gets on your case about it. What are you doing? Can you even hurt our attributes? Like, come on. Come on. Well, if they could make it a little more fun, maybe get more people helping. I think those need, like, the Karen voiceover. The Karen voiceover? I need to talk to your manager. Yeah, it's amazing. April 1st. Thank you guys. Appreciate you all.


Good morning, everyone How's it going today waking up in the truck? getting going we're in Town called Tisdale. I believe that's what it's called Tisdale, Saskatchewan At about an hour and a half drive north now to where I have to unload and then I have about eight nine hour drive home There's supposed to be a blizzard rolling in today, so it may take a little longer than that. I hope that we don't get Slowed down too much. So I'd like to make it home tonight yet. I gotta be back at work tomorrow so I'd like to make sure that I can at least have a few hours An evening at home today yet, but we'll see We'll see the time is 7 a.m. I've got two hours to get to where I need to be So I'll see you when we get there Tisdale looks like a nice little town here The northern communities in Saskatchewan and especially Alberta always sort of surprised me because in Manitoba There's not very much up north like north, you know, I go to Arborg a lot north of that There's not too many people not very many big towns or anything But Saskatchewan and Alberta They have a lot more population further north than we do Most of Manitoba's population is right in the south Right next to the US border, you know trying to get as much warmth off our nice neighbors as we can British Columbia also has quite a bit of Settlements up north as well. There's a stop sign here.  I've missed coming out here It's nice to see it again every now and then Hopefully the weather's not gonna get too bad for me today. I'm a little worried about it, but We'll take care of it. We'll handle it whatever it is But I just I just don't want to be delayed too much. I'd really like to get home at a decent time But this is trucking right? It's trucking so you can't count on anything really You can count on plans to not go as planned Last in line. They're unloading the first guy over there somewhere Unloading this guy next And then I'm the third and the last I was here early too. I wanted to be first Got here early. It's just the other guys got here earlier I guess they wanted to be unloaded first more They told us to be here nine in the morning. So I got here like quarter to nine I'm like, yeah, that'll be early. I'll be early enough. No, no I don't know when these guys got here because we were told not to sleep up here at the site We were told to sleep in town in Nippawin. I slept down in Tisdale. So I started a bit earlier I thought I'd be here. Oh, well, not a big deal Not a big deal. These guys won't take too long to be unloaded and mine's only gonna take five minutes Once I get my straps off, I got three crates Dink, dink, dink just like that with those sounds and it'll be all off on the ground and I'll have an empty trailer And I'll be headed back home I just don't know how long these guys are gonna take. This guy shouldn't be too long He's got about one, two, three, four pieces. I think and we'll be all right. It won't be too long I'm sure I'm hoping to miss that blizzard that's supposed to hit Manitoba tonight I'll probably be driving into it later this evening Hopefully we make it home. I mean we will make it home. Just hopefully we Make it home tonight But you know if it gets too bad out there it is what it is You got to keep safety in mind slower down. I'm gonna be empty I'm gonna have an empty flatbed behind me not gonna have as much traction as if I was fully loaded So I'm gonna have to keep that in mind And it'll be fine. Nothing we haven't done before and we'll just be careful I've got to remind myself Sometimes when I talk like that that I'm You know I'm confident in my ability to drive this truck in all weather conditions. I've seen It all pretty much have been through pretty much anything you can pump me through on the road I'm sure there's always something new to go through that I haven't But don't mistake my confidence for Ego or arrogance. I don't want to come off like that I've been accused of that in my comment section more than once that I've just got this big massive ego that I can do anything No, no, I'll be the first to admit that I'm always learning I'm just confident in my ability to safely maneuver this truck and get it to point from point A to point B In a safe manner and get there safely. I have a million miles behind me here Million safe miles so I have that to back up my confidence, but I also want to make sure that I humble myself and Remind you and myself that there's always something new I can learn there's always new experiences that can teach me new things So don't just don't confuse my my confidence for anything other than that It's just experience And what's what's the worst that could happen on the way home it gets so bad that I have to shut down Well, then I pull it off the road to a safe parking lot and I shut down for the night and wait out the storm There's always things I'm learning every day and in the trucking industry as you as you go through your career I've been in it in it now 15 years and I've been doing this job here for 10 years Now I'm sort of doing all the drops city and a little bit of overnights and stuff But I've been driving out here in the highways for quite a while and I'm still learning new things all the time So Never believe anyone when they say oh, I've been doing this for X amount of years There's nothing I can learn. I've learned everything. I know everything There's there's always something to learn Especially for me and I always take tips if I'm doing something wrong or if I'm doing something in a way that could be done better Or more efficient I'm always open to advice and tips from guys who've been doing this longer than me Or even the guys who haven't been as an if you catch me doing something that I could be doing more efficiently Always willing to learn the only time you stop learning When you're trucking is when you think you know it all when you think that you know everything there is to know We're empty this time though. You say I never know how to pronounce is the Queen's English I think that's the way Proper way to say it. I mean you would think that she would speak the correct English, right seeing as she's the English monarch From England figured I'd show you this going through a little bit of a scenic area of Saskatchewan here Eastern Saskatchewan between highway three and highway five We're on highway 38 You can follow all of that good for you the area that we're going through that a big lake off to our right it is When the frost builds up on the branches of the trees like that usually from fog the night before it was pretty foggy here last night And makes all the trees look all back to our yard and I've got to empty out this truck Make sure it's as clean if not cleaner than when I got into it and then head home It'll be out here and see it ULM DEF was my favorite but this is my first trip in a t680 truck It's just a behemoth. Oh, there's so much space in here t680. I tell you this is a truck of dreams Truck of dreams smoothest Biggest most spacious roomie truck I've ever been in the definition of highway luxury and the saddest part of the day And of the whole trip saying goodbye to this beautiful girl Behemoth is a huge truck It's just massive and you sit so high off the ground like compared to I guess it's about the same as that one That's a Peterbilt right there When they're both nice trucks, but wow this Kenworth takes it up to the next level This t680 I tell you what if they ever roped me back onto the road full time I'm gonna get on my knees and beg to be in a t680 Man this would be comfortable to live in So hey if you guys want to work here if you guys want to drive here This might be the truck you get assigned to if you're coming on to the dark coal side of things. I mean It's a really nice truck truck or Josh approved. I am blown away nicest truck I've ever driven aside from like the classic long-nose w9 and you know the long-nose Pete's those I'm not counting those because those are obviously our Trucks in themselves in a category of their own but this for comfort luxury Quality man, I had a really really good time They ever need me to do another overnight and They assign this truck to me man. I won't hesitate I have made myself available for these so whenever they're in a pinch or whenever they need someone or Maybe they just want to throw me a bone every now and then and let me go out overnight or maybe for a couple of nights Maybe further sometimes, but they know I need to stay closer to home But I am definitely not going to fight them if they want me to go and stay on the road overnight or you know Take the odd long trip out there too down south. I don't mind at all This is what I live for. This is this is the reason I live trucking All kinds of it, but I like the city stuff too. I love that Pete that I drive old school Pete Love that. I just like it all. I don't know. I'm a happy guy This doesn't take too much to please me just give me a truck that runs Give me a load to pull and I'm gone Happy as can be and then on top of this I get to go home to my awesome wife now And all of our dogs and our nice little home That's awesome. Okay on on that note. I'm gonna get everything packed up here. I've sort of already got it all You know a bit of chaos over here. I'm gonna bring into the passenger door I'm gonna bring my pickup up beside us there Then I've got to remember to move my straps out of this truck put it back in the Peterbilt that I'm gonna be driving Okay, I'll see you later everybody if I don't talk to you again tonight Have a good one. Thanks for tagging along with me and keeping me company on this trip to Saskatchewan I hope you tune in again, and if you haven't already hit that subscribe button. I'd love to have you here make videos Pretty much every day most days Always something going on You love trucking And you belong here too. I'll talk to you later


Now, someone we've been waiting to hear, someone who we haven't heard so much in the public domain and we're very, very lucky that we have Mr. Aryasodi here amongst us, Mr. the Managing Director of Amul. He's going to be doing the keynote address and he's not going to get up on stage unless you acknowledge him with a loud round of applause. I'll just take just just a minute to of course you don't need any introduction but did you guys know he's still in his first job? This is his first job. He's had the opportunity to work with Dr. Varghese Kurian of course and he's continued the DNA that was instilled within this cooperative, a cooperative that believes in providing value to the farmers of the country of course starting with 3.6 million farmers in Gujarat itself into the past few years now in Haryana, Rajasthan, West Bengal among other states as well and providing value for money as far as the consumer is concerned. That is something which the corporates still need to learn and we are very, very grateful that you're here. Amul of course also is derived from Amulia if I'm not mistaken, something which is priceless in the sun strip and it's also an acronym for Anand Milk Union Limited. It's more by default than design. I see. All right, thank you so much for Mr. Sodi protecting the time for being here and all yours of course later on we would also encourage him to do a one-on-one Q&A with Mr. Pradeep Duryali, CEO of Saka and post which we can open the floor questions from the audience. Thank you. Thank you. Good evening ladies and gentlemen. First of all, I thank exchange for media for giving this opportunity to interact with the stalwarts of marketing or branding or media. When I got this invitation that I have to come and speak as a keynote address for this Indian marketing awards, I was happy and surprised. Happy. Naturally, you're getting this opportunity coming to the capital of India and talking to the best of the people in the marketing. Otherwise, here's a small place called Anand which is one and a half lakh population town. Surprised that why a dooduala has been called because basically milkman is milkman. Last 35 years I've been selling milk and milk things like dahi, chaat, butter, etc. It's good. Well, Amul is no doubt is very iconic and ageless man. Last more than 68, there it's growing. You are seen only as you are aware about only one face of the Amul brand. Amul brand has two faces. And when I say two faces, I mean our business is basically nothing but we in today's modern level we say we are in the business of C2C, cow to consumer. And the very important phase which is very important for our 3.6 million farmers for whom Amul brand is a source of life view for the millions of village farmers is a source of empowerment. And that too 82% of them are landers of small management. So their trust and faith in this brand is there in fact that's where we are growing. And the other side of the supply chain are consumers who have got faith trust in this brand last 70 years and it's growing because of the basic thing is we give tasty product on our food product has to be tasty and made out of best technology and no doubt very for money. Before I start how this brand is ageless or iconic and it's growing I always remember Dr. Varghese Purin our founder chairman his Mool Mantra for branding on marketing. First he said brand or marketing we are not doing for the business but it's a tool for development of the most enterprise society of India. So you have to see this brand is working. Secondly he said if you really want that your brand should become ageless or iconic then the trust and faith of the stakeholders in this brand should be like trust and faith you have got in your religion because once that faith comes you don't question you don't look here and now. I mean if you see which are the best brands today for centuries or a lot of all the richest brands you take Hinduism own is the brand arty is the jingle it has not changed and we don't look here because we have done all. So but this faith in trust how it is not overnight job it cannot be it cannot come by advertising it cannot come by giving some big displays etc it is the it has to come from inside that it is stigma. So I'll just start with it. First let me explain to you the context so you know what I'm talking. Milk India is world's largest producer of 850 millimetre but fortunately we are also world's largest because the biggest market in the world of milk or dairy products is India and it is growing a much much faster pace than the world market. So we are very fortunate that we have a product which is growing and will be there for next I mean you know until human being is there here what our stomach it is going to be there. This is just the some data the world is 800 millimetre run so India is 18.5 percent organized sector is only 18.5 this is opportunity daily sector still only 20 percent you can say is organized remaining 80 percent is still used unorganized so enough for everybody to grow in this market but it was not the case 60 years back we were in business state we were importing dairy products we had a shortage like other adjoining countries we have won if you see all countries around us are still in the same state Pakistan, Sri Lanka, Bangladesh all are need deficit and importing but original inspiration claim you know Sardar Vallabhai Patel and if you see the business strategy which he told of that type farmers who are exploited by the private entrepreneur person who has exploited them not given the good price of milk and he said if you want best price for your product you should not only produce milk you should also process and market it he gave this lesson 1946 to the farmers again you if you market yourself then only you can get maximum because you know so from that date started 1946 I will start it and for 250 litres of milk and two small village cooperative society the biggest thing which we got is very important for agriculture we got the market access to the Bombay market Bombay was deficit and we got a contract from the British army in 1946 and then we continued with that so milk was transported in railways to the Bombay and then to for remote market naturally we invest in technology for the extended shelf life products more products were introduced as that went and then over a period of time last 60 years you can see the number of products have been developed as the time came and needs arrived rose and today if you see what is this brand first thing is this brand is now 33000 crore and from 250 litres we started in 1946 not today we are collecting on 220 litres per day every day from the farmers 36 million 3.6 million farmers and basically the owners are the most famous section like I said 82 percent are below the this transportation amul brand of India's most powerful today amul is the India's biggest food brand and it is owned by the farmers it is not owned by any individual or the God or anything it is owned by the 3.6 million farmers of Gujarat and what really work for this brand this is the I mean basic business strategy to serve the interest of milk put a value for many value for many means like in the beginning I said 3.6 million farmers who are pouring milk every day twice and they want best price for the produce and also other side of supply here to provide quality products to millions of consumers value for money by giving the best product you see this business strategy which was evolved 70 years back is still continuing and if you look into this this is diagonally opposite to any business strategy which any other corporate house will be having in India any corporate house or any CEO of any private company will like to buy his raw material as low price as possible and like to sell finished product at as high as possible so that maximum gross profit or a beta can be maintained whereas in amul mandate given to me by board is totally opposite they want me to buy raw material at as high as possible and I have to sell all the product at such a price that whatever raw material is offered I cannot say we could have market is X I buy X not whatever is offered I have to buy converted to evaluated products and sell at a such a price that millions of consumers happily buy it and they feel happy after that is very very important then they will come milk is all 365 days production I can't say this is a slackness there is demonetization this that's why I'm not taking nothing milk factory cannot stop whether Diwali is there strike is there demonetization because buffalo we're not stocking and we also won't stop consuming morning tea or milk so it happens all 365 days never any of amul factory last it is never closed it's a continuous system so this business is today if we are number one in India daily it is because of this business philosophy and this is we cannot trust you can see when I say that faith and trust in the brand is like a legend and you have to show that because you can't just talk on the stage you can't give your if you just are giving you last 10 11 years milk requirement prices average increase is 11 percent nowhere in the world this increasing new prices happened and so this is giving us more business by we are giving us more milk and we have been doing whatever we are doing with best of the product made best technology and quality you see this is very important when I say the best quality product does not mean best quality what it was 50 years back most of this what happens is this that if your brand is successful you have the major market share like you have a bottom more than 90 percent the next job of any CEO all the people is how to reduce cost of production in food products how you can reduce the cost of production change replace expensive food ingredients with a cheat or synthetic or artificial and most of the companies are doing that that add more sugar replace dairy fat with dairy fat with the vegetable fat which is one four one six percent because ultimately their business objectives are reduced cost of ingredients but and if you see amul what butter was 60 years not a single change in recipes not a single change in ice cream recipes not a single change in dairy butter is in spite of computers bring energy so that is a first and faith and second is what you give to the consumer you should not think which I remember talk to murgis courier you say never think you are smarter than you are always think he is smarter and you cannot outsmart it simple example today i am selling one kg of milk powder or baby food tomorrow is rising i have to increase price i say my computer is my day so why not reduce the weight to 950 gram or nine and a half and one day or other you'll come to know and that day he may have purchased may continue to buy your product but he's using faith in the brand and faith is like that from that day we have decided what may come we'll never take any business decision any marketing decision we are trying to short chain or try to i say in very cruel languages cheat and this is just a one butter 100 gram last year 60 years you see the inflation more or less price of butter is increase has been increased with the inflation the other very important thing which we have invested in the brand you see brand doesn't mean only marketing or brand building in advertising brand building your consumer position from all the biggest product is very important supply chain we maintain four types of distribution highway for one is fbl which most of the fmcg company maintain and then second is for frozen for the ice cream and other thing third is cheese product that is cheese and butter and fourth very very important which i don't think any company in india is having that is fresh product distribution we have product is manufactured and packed at the near consumption center within three four hours it is reaching to all the markets no shortcuts no gimmicks no freebies and the other important very very important for the brand building i think which is consistency in communication over a long period of time you have seen i'll give you know all the and any brand whether it's a butter or ice cream or milk we have seen if any positioning has been taken whether actually particularly and if it is there we have never tried to change it or we have never allowed us to change it just i'm telling you the brand between amul study in 50s when none of the indian brand used to advertise a brand you can see these are the print ads of some problem here this is a butter ad of 60s if you see there's a consistency in communication butter which started in 50s only happens of amul butter this is all when color came in 70s and then we answer to we also produce a film called manthak gujarat milk marketing was the producer for this ivy eclips movie manthak where we told try to tell people what is amul what is behind amul and this is also breast-stated for the products and then 80s tapir for amul chakra milja baron was there other stealthy which is very well bought for the amul brand is the umbrella branding strategy i mean if you see all our products are under one single brand there have been number of times we are advertising in the sea or some expunge would have recommended going for sub brands or new brands but our thinking has been if you have more brand naturally you have to nurture them you have to invest in investment will come out of consumer pocket only i mean you are not going to get from outside and that and our budget for any brand building and advertising has been never never more than one percent and last five seasons here we have never spent more than 0.8 percent of our turnover on advertising or marketing whereas most of our company ffcg of food product is spent on 8 to 14 percent and talk about this when you say you are definitely you need brand building definitely you don't advertising but you need that much which is just to inform to the consumer and then come out the creatives and the media planning that this limited budget you can reach to the maximum consumers and most of time you see brands are what we have found is we feel that number of brands are basically to meet the aspiration of new marketing director new co new advertising everybody wants to come and leave he's a very legacy in the organization see i've built this brand i've come out to this campaign and then naturally we have got more brands we need to invest more taste of india brand we am going to start in 19 and we continue the same campaign which we started in 90s and this is our latest so amul change also one is for amul butter girl in the last 50 years running we started and it has achieved i mean longest running campaign out we started with outdoor this was the first left side is the first holding which we have put in 50 years back and then with the time she has commented on anything anything happening anywhere and really nobody has i mean let me tell you she has commented on all the prime minister ex-prime minister political toposy celebrities sports person and sometimes positive sometimes negative nobody minds because but she had a kind of a mind maker people take it where you want to care someday once or twice problem happened but we handle it and let me also tell you this campaign is created by our same ever advertising agency for the last 50 years and they have got food they don't show us the creative we see the creative and you see it i mean nothing they just put it our chairman doctor work is going to see where you hire professional agencies whether it is advertising agency or the architects or anybody you are hiring them because of professional profit so give them full freedom and then try to get best out of them and now later on we shifted from outdoor to press also and then later on now we have come out a compilation of our best of the topicals as suggested by a few of the celebrities now we have three books on amul amul's india just talking about our amul topical campaign only this is very very important thing when any campaign if it is working well any positioning is working well any brand built up is working why to change it utterly but really delicious amul butter last 50 years no changing position amul taste of india we started 90s agencies can come out with the new creatives or kbc which every two three years but basic theme is the amul taste of india on last 50 years we have got amul for amul milk amul pita india and it's not that we don't get i mean suggestions or proposal from ad agencies and creative because some changes happen some creative directors change so naturally she'll come out with new creative that amul milk pita is fresh milk pita india so something you like to add but we have never we tell them you can do air as a change but once you have chosen the positioning you have to stick to it and now when next time any new product you are coming over to positioning you should take it very seriously once you suggest and create it is not going to be changed for life you know and this consistent strategy and exhibition is really paying us dividend with the minimum of a budget and this has happened mainly and mainly because of stability at the core team whether advertising is the same people like if i am in my first job for the last 35 years fc burqa is there shashisina is there when he joined he joined an amul account he's now co so he's there he knows or silvestre dakuna and now his son round they are right from day one so stability in the core team and in my team also is our marketing head or sales just been all around their first job right from day one and all most of us work we talk to work is for you so we know what is there what is our value system what is organization DNA you see organization is very very important some people ask me nature that is also impacts brand along the founders from the dna of any organization and later on people like us who join we get we look at get the same dna but if any organization which get people especially at the policy making level from different culture different value system you can understand what type of dna of that organization is there and how long it will survive all on such brand but all outdoor is i mean there's some railway locomotives are very unique thing which we have been doing last five years it's western railway lot of locomotives branded amul and then 80s we started some omulsupi and quiz style just a few examples i don't think i'm i'll go just very fast now and how milk such a i mean why i say local product i said i really don't know what i mean because very very this is the captain all with the amul doodh kita india which has become the maa out of a genus how product has been changed from the old glass bottle line to pt and also how we are trying to promote milk for all the every meal eat milk with every meal so youngsters can now eat and drink more of milk making it a very happening brand product and this is very bringing the brand very close to consumer when 10 years back we saw that lot of words best modern for my store chain are coming how if they should not i mean squeeze us like they have done in the western world so so that our farmers continue to get the maximum share of consumer in india using milk farmers get 85 percent what consumer pay like in daily money nowhere in the world farmers get that much in most of the developed world like europe or usa farmer gets only 36 to 38 percent what consumer pay in the cities in milk especially fresh pasture is made with you by the morning the whole supply chain right from factory to the consumer is only managed in 15 percent processing packing transportation distributor margin retailer margin all in 15 percent that is such then only farmers get them best price for their produce so now we started with this retail august more than 8000 our own retail outlets we have got you can see anywhere on the real estate and with best of the education and schools police army everywhere and with the change how brand has changed is digital is the way everybody's talking so we are our most present on digital media and we have tried to use it as the best way i mean how asking consumer to send selfies of drinking eating our product having competition and same is for trade activities also for displays not trade is also encouraged to post their film and some there have been some captains exclusively created for the digital media just as our age less iconic basically so deliver is much more than what you expect when you pay for it consistency in communication strategizing and execution that is very very important if you want to build a business plan and with the anticipating the social change happening you have to change you have to make brand contemporary and cool or sexy whatever you want to say and always keep brand how to keep your brand fresh and relevant and just while concluding i like to say that your brand or any brand can be ageless is all the stakeholders whether suppliers distributor employees or consumers enjoy the fruits it's not only the manufacturer or the marketer then one day or other thing things are going to happen and successful amulets because our suppliers our employees our consumer they enjoy they feel happy by producing by selling by consuming our brand thank you very much


Hey, what's good y'all should boy down for the down showing friends that we back from the decay pop reaction I'm tonight. We're doing NCT 127 a yo dance practice. All right, but we just came out a couple days ago So please hit the like button share ring that bell You already know let's get back into these videos. I was sick, but I'm feeling better. So we are all right So what I'll further do go ahead and set this up in three two one Let's go Okay Hey, hey, hey clean. Hey, I rock with the intro just right there all them hits Them bangs. That's that's that crumb feel Let's go Hmm. Okay subtle movements. Yeah So this choreography to me already with the first 29 seconds is really giving me ripple vibes all day You know I'm saying working with that whole phrase right there all the movements is working together You see it. I'm saying like all that feel boom boom boom boom Which you know NCT is about to kill. Let's go Okay, okay It's a lot that's happening right now with the sounds that they're hitting do you hear that? It's a lot that's happening right now that fact Like so much is happening Like right here So much is happening in a so much was happening Just in the music Let's go The music sound real live in there like they get ready for a live show I don't know if this is for a music video or a live right now, but just right now I mean it works perfect for a live show Let's go Hey Boom boom boom tap tap tap tap. Hmm. Oh Go back go back go back go back. I like that transition right here Okay, whoever choreographed that part Yeah, you Whoever choreographed that part. I like stat. I Like stat. I like how you had this. I just see this coming like from right here Hey, whoever choreographed this look at this This was nice Yo Yo, yes, the music was off because you to be on some petty stuff and they block in my videos I'm sorry, but I just had a showcase that yo Ever thought about that combination right there. Let's go Let's go. I Thought about doing a bucket hats, but I'm bald here.  I like the formations and The music is very funky And maybe it's because of the fact that how the echo is hidden in the studio because I can hear it And I don't know if they get ready for it because right now Just looks like this is about to be a performance more than a music video, but shit It looks good for both But I love the formations Like I like though I like how they work in these Yeah, like the back especially the back of the formation You see that like look at that like right here this transition Do-do-do-do-do-do-do. Yeah, it's different It's something. It's like it's like one or two little things that makes it different All hell no we going back. Don't I like I didn't see that y'all know I saw that This was crazy.  I had to take a moment. That whole setup was cold Like that setup was cold Let's go Crazy crazy. They look they There's nothing about this choreography I will change what are you saying we only have one minute 48 seconds we only have one minute 48 seconds like I'm done I'm done with the video I don't need to watch some more that's enough and y'all still getting crazy man yo the crazy part about this choreography it's like the moves are crazy but it's like the the formations is natural normal for me formations the kind of think about it like think about all the videos that you watch okay now I know the videos I watch for y'all and you know and they have a familiar sometimes right but I'm trying to find a moment where I didn't see a familiar formation like even the setups like you got your three over here but it's more oh that's what it is it's more of a party feel because look at look at everything everybody's like this okay I just had to see it everybody's like nobody's like you know because you know when it comes to kpop they clean ain't no playing around by being clean this right here it's coordinated like a like it's a lot of moving around it's there it is okay so we really get this hip-hop feel yeah but even if these transitions yeah even these transitions is not the normal yeah I really want to know what the choreographer was thinking I would love to pick the mind of them where they made this piece yeah let's go I'm messing with the hat that he got on for real for real I'll see what that had on hey I still love that part let's go go forward the legwork legwork good legwork let's go and right back at it and always I don't care what video I watch I'm always gonna talk about that I love the fact that when they do the choreography when they get to the hook or the chorus they always make sure they hit that damn thing sharp and good it's like either they're gonna hit it real good or they're gonna hit a way way better they hit it the first time salute respect yeah got a real street dance culture feel to it way to change it up way to change it up oh yeah y'all getting ready what show y'all got coming up oh let's go yo yo now you go cap though when he touched the back I thought maybe he was gonna go under him and do like some waves I would have just ought to turn this off because like usually like you hit somebody boo we hit somebody wave oh but this would do this would do this would do cuz it's legwork look at his legwork that he was doing let's see what you got finish strong I knew it oh come on they went off they went off what are you saying did you see they led your footwork did you see that they went off let's go hey hey go back go back go back top top nice go work y'all go work y'all they ate this shit it's something about this video that's just so different from the normal NCT I think there's I think it's the the in my world I call it texture and and there's not a familiar with them with this choreo like it's more like it's more loosen up a little bit more people are standing in different places but ain't nobody standing like like hey I got I have to be right here it's hard to explain but the feel of this is I really like this I would love to see more like this one NCT I would love to see more like this yeah got a more street hip-hop feel yeah yeah yep yep yep yep you see it you see it you see a listen great job great job great job hey I don't know what it is I think it's the bucket hats I don't know but listen keep ready to bucket hats because y'all are getting crazy with it I love that in choreographer whoever you are if you ever see this video yo respect to you for real I would love to know what was going through your mind when you made this choreography like where was your head at when you made this I've seen a lot of NCT work I've seen a lot of great k-pop groups the man and the women and you know there's something there that I know that represents them but NCT kind of caught me off guard with this one it kind of caught me off guard with this one this is a different approach and it got more of a hip-hop to it it got more you know street dance to it got a little more attitude with it got the plan with the different speeds they hits the formations it's not you know I'm saying just playing around with all of them but they really hit this they really really hit this and I like to play these back sometimes without the without the music because I can really just let it play you feel I'm saying so like I can really just let it play out just to show y'all all the things that I really appreciate I love the journey that they go through in the movements I love this like I love how everything is just put together the jumps the hops the stumps all of that I really rock with this choreo and I know it like y'all hate when I like stop the videos a lot but it's because like also like I'm really reacting give you a real authentic review and then also I'm trying to make sure that you too don't knock this video out so when I do these well like I'm telling y'all like I like watching the music sometimes because you see you still see the story and that's how you know your choreography is the shit because this looks so good great job great job great great job they was killing they was killing right here what are you saying what are you saying great job great job great job hold on let me let me finish this part right boop boop boop boop boop dee dee dee dee that was crazy listen y'all I'm dead because I watched this video for another 30 minutes NCT respect to y'all A.O. Dance Practice it's definitely a bomb on this in my top right now it's in one of my tops it's in one of my top definitely what are your thoughts let me know how you feel about this it's just different from the norm of NCT work I wanted to really know you all because y'all know way more history than me y'all been there y'all been to the videos y'all been to the concerts y'all been everywhere so let me know your thoughts y'all but other than that I appreciate y'all I will see y'all again soon with more videos for the men and women K-pop I appreciate y'all much love mental and the physical health take care of it love peace


So, customer delivery is the next topic of the discussion. What customer delivery is is delivering the products at the customer's doorstep, which is the key. Normally, when a customer visits a retailer, now it is customer is expecting that some product especially the large appliances, especially the appliances product, the electronics product should be delivered to him directly. So, customer delivery is the key. If you see online businesses, they are already doing this on this delivery to the customer. If you have observed, because they have no physical presence or may be less physical presence, so the solution, the attraction with the customer, the contact with the customer is to the customer delivery. So, customer plates an order on the website and then the retailer which is the online retailer deliver the products to the customer at his doorstep or at his designated steps. So, in this case, the customer gets the product through the delivery. Then both large and small size retailers, they are doing it, they are doing customer deliveries. In the early days, if you see, let's say the small retailer, which is the area retailer, normally what they have to do that you give the list to them or they prepare your order and then normally they deliver that order to your house. Of course, they know your customer at that time because you live in that area and the retailer is also from that area. So, earlier practice was the same that the retailer used to prepare the order, but this was not organized. Now, the large retailers is doing it properly also with a very organized method, in which if a customer place them order, they normally pick that order for the customer on behalf of the customer and then they deliver this order to the customer. Then the quickest method, for example, done by Amazon, what they do, they deliver the products to the customer via drone, which is the recent development. You place an order, so quickly in order to make the delivery to the customer more quickly, you can get this their product delivered via drone.  So, this is the quickest way for the customer delivery, which is now done by the Amazon. Also now been followed by Walmart also in some of the areas. So, this practice of customer delivery is one of the key services, one of the key attributes of the services and the customer value that for a retailer, it is a success because customer is facing some time challenges of visiting the store because of the timing, because of some other constraints. So, now the customer delivery has solved that problem and in order to move forward, the retailer has to work on this model. The ones who are not working still now have to work on it. The one who are working has to improve the level of service. The one who are doing it efficiently is a success for them today and it will be a success in the times to come.


This study investigates the use of typholatifolia, typho-SP, as a new raw material for the isolation of cellulose nanocrystals, CNCs, for future application in geopolymer cement. The CNCs were extracted from the stem fibers through alkali and bleaching treatments, followed by acid hydrolysis. The chemical composition of cellulose, hemicellulose, and lignin was 60.9%, 7%, and 5.7%, respectively. Transmission electron microscopy showed a reduction in particle size due to the loss of the amorphous portion of the typho-SP fiber. Thermographometric analysis revealed that CNCs have good thermal stability at 240 degrees Celsius, which is higher than raw ones. Based on these characteristics, it can be concluded that CNCs have potential as a reinforcement in geopolymer cement. This article was authored by Kurt Ramawarty, Shri Akrelia, Tofix ID, and others.