The longer I've been in business, the more I have understood truly what it means to succeed in business for the long term. And just a little bit of background, I started my business in 2009, and by the end of the first full year, I had started making a full-time monthly income. Now, I am both grateful and wish I had been different, okay, and I'll tell you why. Because I started using tactics in marketing and sales that, to me today, feel very salesy. Because I was learning from all the big players in marketing and online business that were teaching sales funnels, FOMO, fear of missing out, scarcity strategies, persuasion psychology, and just ways of essentially manipulating other people into converting the sale into buying from you. So that's what I learned in the early years. And the reason why those tactics, which to many of us who are here, they sound maybe obviously not something we want to do, something that's not aligned with the values of many of us here, why is it that it's still so popular these days and will be popular for many, many years to come? And why has it been popular for a long time? Because it works in the short term to make money. Because it's easier to measure, oh, if I create this manipulative, essentially, email and send it to this many people, you know, studies, not studies, but my past experience has shown if I send this kind of email to these people, X percentage will buy. And so that's why you're going to hear from others in my field who are trying to sell you on how to build a successful six-figure, seven-figure business. Just sign up for my program and I'll give you the emails, I'll give you the messages and the formula to essentially parrot what they give you so that you can make money too. George, what's wrong with that? Of course, we need to make money. We need to support ourselves and our families and if someone can give me a predictable way of making money, why wouldn't I want that? That's so silly. And plus, if we can get them to sign up, then we can really do our hearts work with our clients, right? Because the marketing is just a means to an end. It's a necessary evil. Well, if you've been watching some of my other videos, you know what I have to say about that. So let me give you first the practical reason why these things are not a good idea. I did that in the first couple of years in business. And then I noticed something strange. My marketing and selling did not get easier over time. In fact, it just kept being hard, meaning I always had to work hard to try to manipulate, persuade, convince, charm people into buying from me. I always had to work hard to launch, in other words. Always had to get clever and try to use various scarcity tactics, FOMO, salesy tactics. It just kept going like that. And many of the people in my industry, they don't realize that that's what's happening. That's why their business just stays hard year after year. In fact, many of my peers who started with me in 2009 are no longer around. They're still alive, but they're no longer doing the business that we all started doing together, because they couldn't stomach perhaps the doing of the salesy tactics year after year after year. They didn't have the stamina to do it, or they finally their conscience got to them and say, it's not relying with your heart the way you're doing this, the way you're treating people. You wouldn't treat friends that way. It felt, it would feel weird if you send an email to a friend like that. They would say, what are you talking about? And the way I have hopefully, perhaps you agree, treat all of you the way I think about authentic marketing is that it's making friends at scale. It's making friends at scale. So how do I treat my friends? Not with weird sounding emails that try to manipulate you into doing this or that. No. My emails are messages, my sales messages. When I try to sell something, it's very transparent, direct and just calm. And so I was going to give you the practical reasons. Why? Because marketing, if you do it with salesy methods, like most of the people in my industry are teaching you, your marketing will stay difficult and stressful year after year after year. And yet now that I am 13 years after, you know, having started my business full time, 13 years of full time business, full time income, all those time, all that time, I can now say with grounded experience that, my goodness, I'm so glad that I shifted the way I did. They did marketing starting in about 2014 was I got smart. I go, wait a second, I can't do this anymore. This constant launching with persuasion, psychology and copy, you know, very mainstream copywriting tactics and scarcity and FOMO and, you know, treating people like they have zero attention span. People have have no attention span because they don't trust you. That's why they have no attention span. But you're still watching this boring video because you probably trust me more than most marketers when you have someone's trust, their attention span is quite deep and and broad for you. And of course, when you're talking about something they're interested in, but it doesn't have to use persuasion, psychology. I get got rid of that. I know I have the book influenced by Robert Chaldini as well and I've read it and I'm like, no, and of course, I've studied so much of the persuasion, psychology stuff, I'm like, screw this, all this stuff. It's so manipulative. It's like consciously manipulating people. It's sickening to me. Whereas authentic marketing means to return to the childlike nature of connecting from the heart with another friend, something that you're genuinely excited by because you enjoy them because you want to play with them. Now, there's both the childlike nature and the adult nature. The childlike nature just exudes with love and passion and connection. And the adult nature is says and I let go. I bless the childlike nature says bless and the adult nature says let go. So it's kind of like this marriage of these two is authentic marketing. It's like I bless, I serve, I offer my products and services as in a childlike, passionate, joyful, playful way. And then the adult nature says and then I let go of the results. The more mature side of me says, oh, and then I'm unattached. The results that the child would probably scream and tantrum, which is what a lot of mainstream marketers do, right?  It's like the opposite. So so the practical nature of it is that ever since 2014, since I started doing authentic marketing year by year by year, my marketing has gotten easier and easier and easier. And my sales have gone up year by year. That's the practical part that I was going to say. I'm going to sell you on it. I don't have to sell you on it because that's just the experience that I've had. And I've seen other people with the same kind of experience. You know, I actually one of the most successful marketers in my field, Seth Godin and a lot of you probably know him. He is probably the original authentic marketer. He is not salesy, but he shows up consistently day after day.  He's been blogging every day since 2007 or no, since almost 2002 or 2003. It was really like about 20 years ago, just about been blogging, giving every single day, giving, giving, giving, giving, giving, giving. And then so he doesn't have to sell hard at all. He is so well known now. He just he always just whispers when he has something and then hundreds of people, thousands of people by, he just whispers because he has our trust and the trust happens because he shows up consistently and that signals reliability and that signals care and he really does care because you can see it in his words and his and his reliability. So basically the practical result of this shift that I'm encouraging all of us to make away from the mainstream persuasion psychology, selling, trying to look impressive. That's another part of it too, right? It's like I stopped trying to look impressive. I mean, I look at some of my peers' websites and they're like so well branded, so gorgeous and honestly because I know how much has gone into that. I'm like, I'm so tired already just looking at the website. Oh, my God, all the branding and graphic design work. I'm exhausted. I was looking at and I want. Do I want all my clients to do this? Do I want myself to do this? I'm like, I'm exhausted. You know, it's like what what is and they have to keep everything they do has to be so well branded and, you know, has to continue symbolizing authority like they have to like try. They have to it's they always have to try to be impressive, persuasive, authoritative. When what I've discovered over the years is if I see authentic marketing as an exploration of my of my real and highest way of service, authentic marketing is my way of providing my highest service in a in a sustainable and scalable way online. And I show up reliably day after day. I don't have to look impressive. I don't have to try to persuade anybody because by showing up and continuing to hone my skillfulness, day after day, month after month, I naturally become truly skillful. My trust and credibility with my audience is actually grounded. And so therefore I can whisper and enough people buy. And year after year, more and more people have bought just by whispering.  You're giving me a story about how it converted this many people and made this many sales. I'm really curious, dear marketer, you convert a 10 percent. That's impressive of your audience or 20 percent. Super impressive, whatever you made, you know, a hundred thousand dollars. OK, now I want to know. What about the 80 to 90 percent of people you did not convert in that campaign? Do they trust you more? Or do they trust you less? The sad part is that for most of my peers who are doing the conversion psychology and the the stuff that you will learn elsewhere, basically, not I have a few colleagues that are I think teaching the true authentic marketing stuff. But a lot of people are just teaching persuasion, conversion psychology branded as, you know, holistic or spiritual or marketing or whatever they want to call it. It's just still conversion psychology and persuasion. It's still being manipulative. That's it.  They just don't even step back and look at it. And so then they don't step back and realize that they have to keep building a larger and larger audience because their audience doesn't trust them. They haven't built a long term royal audience. Which I've noticed has become easier and easier for me over the years as I show up and practice. Skillfulness in service and authentic, you know, with authentic content with whispering my offerings, trying it out, being unattached, whether people buy. But if I keep on experimenting and trying, obviously, I find something that works and I keep leaning into that direction. It's quite simple if you look at it that way, because it is simply a practice month after month, year after year of heartfelt service in a sustainable way. You got to keep boundaries with yourself and with others. That's part of the practice. Joyful productivity. Year after year showing up with sustainable, heartfelt service, being unattached to the results and then noticing you're getting some more skillful over time, which naturally transforms into results. Sales results, money, new clients, word of mouth. So I gave you the practical case for making the shift, which is that you'll make your marketing easier over the years rather than harder, like most of my peers are experiencing. And that's the practical case, which I think is a good case for why you should do this. It does, however, take more patience in the beginning. That's why people don't do it. And that's why you might be finding it hard to do it, too. You're like, I need to make money tomorrow. I need to make money two weeks ago, George. I can't do your authentic method. I have to use persuasion psychology to get people to sign up. Fine, you can do that. You can do that just like I did in the first couple of years. I did that. I made money, some money. I don't I make more money now than I did in the first couple of years because then it's even easier now. But first couple of years I clawed and I crawled to make to make my my money. And yet I burned out in 2012. I burned out three years later and I said, I can't I can't do this anymore. This is this is not a joyful life to keep doing this. I burned out and then I really spent two years kind of in kind of this gray zone of I'm not sure what to do until I finally said, I'm going to just experiment with authentic business, authentic marketing. I'm going to see what that means to me. And then since then I've been building, building. It took me two years, by the way, 2014 and 2016.   But but it took me two years of experimenting with authentic marketing, the stuff I'm teaching you these days to like suddenly have a waiting, not suddenly, but I know that. Oh my God, 2016, I have a waiting list and it's been a waiting list since then. Gratefully, and it's gotten bigger and bigger, waiting list since then. So I that's the practical case, the spiritual case, which hopefully will help you with your patience in the first two years. Right. The spiritual case for this is that if you decide to say, OK, George, I'm going to just not do the persuasion psychology conversion, copywriting and all the FOMO and scarcity tactics that just about every every other marketer teaches me, I'm not going to do that. And I'm going to try. I was going to say, George's way. No, it's not George's way. It's not my way. You're going to experiment with your own way of authentic market. It has to be your way because that's the definition of authentic business. You can you might learn some of my principles, but I want you to integrate these principles and see how it comes out of you in your own voice and methods and style. It may look very different than mine. You might really enjoy dressing up and and doing some video editing and making more entertaining. Sure. Great. Wonderful. It's got to be joyful to you and not manipulative. You've got to feel like I'm not trying to manipulate anyone, but I'm trying to express art. I'm trying to express my soul. That is what I try, right? So that's the spiritual case is when you do this, you essentially. Practicing. Authentic expression every time you do your marketing, when you're exploring and expressing yourself in ways playing with what feels really alive and real for me. And isn't that the deeper purpose of life? Isn't that wonderful that by doing authentic marketing, we're essentially basically activating deeper purpose of life versus the mainstream marketers and business coaches will teach you to do business as a means to an end, marketing as a means to an end. You just have to do this gross feeling marketing stuff so that you can work with clients and really fulfill your life's purpose. But most of the people who are touching your business because your marketing is touching them because your marketing is touching them aren't going to become your clients. You have to understand that, at least not now, maybe in the future. But it's like means to an end is the start of wrongdoing. When I say wrong, I don't mean wrong for me. I mean wrong for you. Your own conscience knows that if it feels not right, not joyful, not authentic, you're going against your own values. And so you don't have to live like that. You don't have to build business like that. You can build business essentially the same way you build a deeper life by exploring and practice, exploring your authentic voice, practicing joyful productivity and consistency of showing up, which is part of integrity, practicing that. And by doing so, your marketing gets easier and easier because you actually build real trust with people and they therefore will show up and talk about you and you can just whisper and and if you're whispering an offer that is aligned with with their wants, which is the matter of compassion, compassion towards their wants. And then you create or curate a product that is aligned with their wants. Of course, they're going to buy, but all it takes is a whisper. I hope this is helpful. I hope this is inspiring for you to continue making that shift towards your style of authentic marketing. Thank you for joining me on this journey.


I'm delighted to have you back on our program, which is ThinkPick Hawaii's Human-Humane Architecture. This is the 266th show, which I thought last week was, but I guess not. And you are about to be our 14,360s viewer. Thank you for that. We appreciate it. And we as your host, DeSoto Brown and his Bishop Museum, hi DeSoto. Good day to everybody. And myself, Martin Despang from his bathroom studio in the Waikiki Grand Honolulu, and we have our guest back, Matt Noblatt, this time from Cincinnati, Ohio. Hi, Matt. Hello, good afternoon. Or whatever it is this morning, I guess, yeah. It's morning here, yes. Five o'clock somewhere, as Jimmy Buffett's saying. Yeah, that's true too. So you've been safely back, Matt. You went to Munich and all the way back, and then they detoured you through Cincinnati. And you're gonna be with us in a couple of days. And can we get the first slide up for that, please? We look obviously much forward to having you and here an extended version and a lot more illustrated than we can do in this, which is gonna be going on for quite a while as we're happy to do. And as we're always looking at things with different views, I have to thank you for having your colleague, Michelle, had been on our review, our studio review last week, and she reported back to you, all the school of architecture looks really awesomely, tropically exotic. So just so you're not too shocked when you come to where this your poster is, this is gonna be that place. And even worse, we're gonna drag you into an all-enclosed hermetic, a seat auditorium. Yes, I've been there. I know the place. So you've been there. So it's not too much of a shock. But before the show, we've been talking about how the school of architecture should have been. And we realized it could have been a project of yours, which I think John Hara likes to hear and is a good compliment because what we see at the top right in the show quote, how he had designed it originally has a lot to do with how you guys design. It's very easy breezy, open and airy, courtyards, orientation is right, fenestration is right. What you barely see in this sort of, you pointed this out that there is, it dates itself as far as being the early 90s, which are these most lovable memories that Matt, you and I have from our architectural education. And there is a little, there is a little dating at little gazebo, little pavilion there as a folly, a foolish folly there, which we don't really see, but that's about it, you know, but the building he did, he did right.  So anyway, so, well, that was then and now is now. And wouldn't you think 40 was like, no, not that, that 30 years later, and we don't make it worse than it is, things should have improved. But next slide, this is in your home away from home, your Hawaii home away from home, because this is as you shared with us in Kailua, where you every now and then reside with your family. And this is me and your Kailua in the food land, looking at some goofy version of my turtles at the top right, they're floating up there under the ceiling. But what was really a shock was when we checked out at the cashier. And there was the star advertiser, you see the title page top left. There was still leaving some, you know, hope because I didn't show the backside yet, which we see at the bottom left, which as to the origin of the paper was upside down. So I needed to like the cashier got annoyed at me by that time because she was thinking, why the hell isn't he buying it? But I didn't want to waste any money for that. And then we went online immediately and saw what we, we see what we realized on the bottom right. And once again, in this new tradition of our last show, I know what you guys gonna say, don't judge a book by a cover and let's wait for it to be revealed more. But probably like with the last project, which was by the way, by the same developer, Kobayashi group, I guess there isn't much left to give us some hope. So let's discuss a little bit what we see here. Well, I wanted to point out first that the way this all developed has got to be interesting in that the announcement about this project occurred just a few days before the review of the zoning variance occurred. And in fact, it did get the zoning variance. So that I think means that it has gotten a green light to potentially proceed. Obviously, of course finances is not gonna make, it's gonna make a huge difference while it actually happens or not. But it is, I do understand what's going on here. They're talking about replacing an area that is just filled with small 50s and 60s, two-story walk-up buildings that are not in very good shape. And obviously those are gonna be very low cost to rent. So they're talking about replacing it with something which would again, potentially accommodate those people who are displaced. And I do also understand why the variance was granted probably, because directly across the street, this is pretty much on the corner of Date Street and Kapilani Boulevard, on Kapilani, just a short distance away, there are already multiple very tall high-rise buildings. So it's not as though this is being built in the middle of absolutely nothing. And I think that's probably why it's happened. And again, as I said, because it's gotten a state variance, I think that this means that any county variance is kind of superseded. What we do not see in this rendering is if there are any lanais or not on these buildings, it doesn't look as though there are. So immediately that's something that we don't like, if in fact, that's the case, because hermetically sealed buildings without access to the open air in our tropical climate are not things that we are happy about. Well, my question was, what does moderately priced mean in Honolulu? I mean... Yeah, that's a very good point. Are we supposed to be really reassured by the fact that they're going to be moderately priced? Yeah, right, right. And we don't know what that means in terms of actual numbers either. Yeah, but I mean, I have to say too, we see this on the East Coast as well, where the land acquisition and development costs are just so exorbitantly high that the only way, not maybe not the only way, but certainly the most direct way to recoup your costs is to just pile square footage on top that is revenue generating. And I think that's not to defend development too strongly, but I think that is a core sort of concern, something you have to get to the bottom of if you really want to do more, like what I would consider intelligent kind of development in a place like that, right? I mean, I think density is not a bad thing inherently. I think that looks like an insane amount of density in a place that really has too much of that probably, but certainly something mid-rise or low-rise high density is would be far more palatable and potentially give you the opportunity to do a lot of the things that you're talking about. I just don't think you'd ever get that many units and you need so much more land to do that. Yeah, and again, architecturally, I mean, this looks like you said, this could happen over there in Boston. And this could actually, not that it should be in Boston because it would be as ugly there as it is here. Might be more. But performatively, yeah, performatively at least it would work there some way with its wall architecture. But here, I mean, what amazes me is that people don't get it that most of the cost as Matt, you and I coming from practice, no is within the fenestration. I mean, the reason why developers want to basically lower the ceiling, the ceiling height, the clearance is not because of the cubic inches of concrete for the columns. That's relatively minor, right? But it's the square footage of costly fenestration of facades. So by bringing, getting things more easy breezy, you automatically make it way more as they like to call it affordable. And they just don't get that. They don't, this is an untapped opportunity that they really don't see. And I, you know, making a reference to your guys, Unilever and the Marco Polo Tower in Hamburg, I've been doing a show a long time ago. Actually, if you look for it in the playlist, you won't find it under a human human architecture but urban transcendence, which a previous one was called. And I did one that we called Germany's Kakaako, Hamburg's Harbor City. And the quintessence is that the reason why it is so successful is because it's exact opposite as far as the political framing that the city wants, that land was very cheap and worth nothing because they went from the old barges and the warehouses where they brought up the coffee and the oriental carpets and bags and that shifted to container which we have here to that shift. At that point, the city snapped the land and then basically gave it on hands to developers with serious homework, one of them being architectural competitions in most cases or in many cases, then high standards of mixed use and ecological performance. And that's why you see one interesting building next to the other one because of that political framing. And here to give land to developers and then you have no saying anymore, right? As you said, DeSoto, they were throwing out the way this monster would look like like seconds before politicians had to okay it, right? Yeah, that's the way it worked out, yeah. Yeah, I mean, Hoffman City is a really interesting example, Martin, because the other things, a couple of the other interesting things that they did there was they required the developers to pull permits on their projects within six months of acquiring the property which meant that they had to have an architectural competition, select the design and actually get going. And they didn't give them enough time to pull a fast one by sort of substituting the competition winners with more mediocre architects who would be more pliable to their pro forma needs. And then I think the other thing that Hoffman City did very, very well was, there is energy infrastructure that's in place that they, all the buildings were able to take advantage of. So all of this speaks to a level of political will that we don't find in the US, right? An investment upfront, but it doesn't mean there's not things you can learn from that either. No, and we sort of probably, we think DeSoto, you and I think probably intentional, we always get Senator Stanley Chang's newsletter just before the show. So we should actually get him on a show and discuss this. And you DeSoto, I wanna have your opinion because again, they already named this project which I put in here at the bottom right. So who we lay plays, right? So that's the name of the street that's already there. Okay.   So this is going to go into a place where they're gonna have to redo the streets at least in order to service this. And that is something that has come up in other situations where a really big building has been built that's only can be served through a very inadequate small skinny street. Obviously, I hope in this case, that's not gonna happen but that has happened in other places in Honolulu. And it's very aggravating for everybody who already lives there to suddenly have thousands of people hundreds, if not thousands of people constantly coming in and out of a huge development there where the infrastructure cannot handle that. So I'm assuming that's not gonna happen there. Let's keep our fingers crossed that that's not something else that's dumped upon this whole thing that we're looking at. I'm probably not mistaken if I mean they have a good excuse now since you gave it to them rightly so because it's a street name. So they can say, well, we just named it after the street. That's right, that's right. There's a reason why they named the street after. And this is, I looked it up, it's the lane maker but it also has to do something with children. So again, the building seems, again I keep saying this is probably political, ethically incorrect but I say it anyways. This seems like the new Soviet Union architecturally is re-emerging here with us or Henzelman, the old GDR's master planner architect because this is like the most watered down uninspired modernism that you can think of. And by the way, we know this from Ludwig Hilbersheimer who was that hardcore rationalist but I had a hard time believing but I had to admit it's true that the all American cold as suck is actually an invention by Hilbersheimer. And while we, yeah, and it actually has of course some sort of soft qualities to it that the kids can play there and relatively safe but the origin is actually rationality to put as many houses on as few streets as possible so that's something very, very American, right? So I threw in this probably too small show quote on the right in the middle, that is because you guys were saying a big thing and a monster.  That is a, it's a big, I mean, this is, this was a big shock and wiki key. All of a sudden this monster grew up, right? But again, it has some flair even though it seems proportionally and even architecturally with a double loaded corridor. But when you analyze the thing, which we periodically do always one of the sides is always shaded by the other one. It is all a night. So as you said, Mad, it's not size, right? It's really the attitude and the Haltung as we call it in German behind. And here it just seems, I mean, this brown color is just the vertical circulation, likely the elevators, because I don't think this has any of what the primitivas have is reintroducing the Hamburg Hafen City old hamster wheel wooden elevator on the roof, right? That's not happening here. So this is just the elevator is in the, in the staircases along with it. And that's gonna make up the, the unclits, the face of the building. And then they shove microwave glass units in between. I mean, this is really shocking. I mean, in the last one, and that's probably depends on, again, client and scope of the project, but the one from last week at least had some ambitions and using which we said, we don't give them, you know, the full Lanai legitimacy as a term, but we said at least balconies, but this one here, yeah, sad. And one last sad one before we get the spirit up and hopefully that by then we're not at the end of the show otherwise, but get the next slide up and go through that fast. And the right side there is by you, Matt, and tell us how you ran across it and your thoughts about it. Oh, well, we happened to be looking for housing for my wife's father towards the end of his life a few years ago, back in 2016, I think. And we visited this place right after it was built. And I don't think I saw the outside until after we'd gone inside, like there's a kind of a pork kosher and you go in and up and as we were leaving, I looked up at the building and I thought, my God, I haven't seen anything quite so absurd in my whole life. I was actually tickled when you and Bunda told me that before they installed the actual window air conditioning units, you were optimistic that these little hats were like sunshading for the glass, but it turns out it's just keeping the rain off of the air conditioning units.  Yeah, it's absolutely cynical. And yeah, we were actually at once again, just like giving things the benefit of the doubt that don't deserve it. But here we thought, you know, the small domestic size vertical wind turbines along these lines, we were like so naive thinking they would be on top of these, right? And reaching out into the breeze. Yeah, well, oh well, oh well. I mean, I don't talk about design here at all. I just talk about pure, and you know, this is the least efficient way to cool. If you're going to cool the building, this is really about as inefficient as you could possibly hope to make it. Yeah, but you guys were saying they probably bought them in a bundle at Home Depot or something. Yeah, I was feeling Home Depot was out of air conditioners for like two years while this was going up. And that's not enough. You know, Bandit's beautiful building in Molo-Eli that he's unfortunately, DeSoto's still not allowed to talk about because he got dragged into these nasty lawsuits and stuff like that. So on the walking tour on Saturday, the Docomomo walking tour, we had one of the guides basically being from the Fort Street Mall redevelopment board or something like that. And he was happy to see, and actually the behind it, which is a Joe Paul Rungstedt high rise, it gets converted into a Marriott. So that's kind of reverse. Usually, you know, we talk the Pomo piece of cake along Bishop Street was office and is now dwelling. Nevermind hermetic invasive dwelling, but this one here gets sort of converted the wrong way from dwelling to hotel. So he was happy what was going on. And one can understand that, but then, and there's also a good met ride to bring people not at the outskirts into the burps, but, you know, in sort of towards more the core of the city, but then shoving them away into these, you know, air conditioned warehouse boxes is then rather cynical, right? So, and it's the same. And this is, so this is the next choice, obviously not, but guess what this is the next senior housing. Oh, I wondered what that was going to be. Oh, okay. Well, I'm heading towards senior status. And once again, Matt, we're back. This is back to the, back to not back to the, yeah, back to the future. This is us in school, Matt. We're still in school. Doesn't that look like from 1991 when we were traumatized? I'm constantly amazed how that the grip of postmodernism has been especially strong in Hawaii over the time that I've been there. And it's still, it's not as pervasive as it once was, but you still see traces of it, let's say. Yeah, yeah. And tragic circle here, a vicious circle is that Bandit then said, you know, looking down, he said, well, the developer guy here is the same one that's involved in, you know, the nasty stuff around a beautiful building there. So it's just like, where's the ethics, right? Well, the ethics shows in the absence of ethics here. So now we have to get the spirit back up. And this is all proven evidence why we need that, your BBB, your Boston banish boost so badly here as another bee. And what that will be, it can be, should be, we reconnect to with the next slide with a show quote from last week, how we ended. And then showing your colleague, and I'm intentionally not calling him your boss, Stephen Danish there. Yeah, no, this is, I mean, this is only half of a slide that really is, I mean, speaking to the part on the right here is just about a slide we always use to talk about how important it is to dress appropriately for the climate that you live in, right? I mean, this need, this kind of almost insatiable need for cooling and energy to create comfort is often done. So I mean, it's definitely done on the East coast where I live. And, you know, I think to some extent, Hawaii is actually a little bit more reasonable about this with, you know, the aloha shirt and the kind of broad acceptance of that as formal wear as well as leisure wear. But most places you go, people insist still on wearing three-piece suits in the middle of, you know, say August, if you go to City Hall in Boston, you have to look like all the regulators who you're meeting with. And it's absurd, right?  And the energy that we have to use to create those conditions of comfort is absurd. So that's sort of the genesis of that. And then, of course, this is something that with all of our employees and colleagues in the office, we're constantly advocating for in our projects, which is before we even talk about technical kind of gadgets and techniques to make buildings more comfortable or perform better, we have to, as people, actually improve our performance, right? And create the best conditions for success for buildings. Yeah, and with that, you just qualified to be back on another show of ours that's the longest in the making. We don't know when it ever will happen, but we have a working title for it. And that one is address code, address code. So, and it's an interesting because DeSoto with your ancestry and them different to other Native American tribes that really never made it anywhere else with all respect then into their immediate surroundings. The Hawaiian royalty was all over the place, all over the world. If you go into Iolani Palace, they were part of the crowning ceremony of the Tsar and the Queen and the German Kaiser and all these people. And of course, going there, they had to bundle up. But as you taught me DeSoto and continue to do is they also wanted to because they didn't wanna come across as the wild people from somewhere at the most remote corner in the world. But then as I then, you know, who am I to criticize your royalty? But I'm saying when they came back which the Prince Gohio bronze statue on Kalakaua reminds me every morning, he should have undressed again, which he didn't for various reasons. And there is- But one of the reasons, yeah, but the reason he is dressed up is because he also was in Washington, DC. So that's why he had to dress like that a lot of the time cause he was interacting with all these people who wear suits that we just were talking about. And so he had to play that game. Absolutely. And that's many more facets to that. They're fascinating. So we again, have to at some point do that show and then we're gonna have you met on it. Yes. So- Yeah, Matt, you've been hooked into this. You don't realize it, but you- Martin has his claws in you now for this is the long-term thing. Just so you know. Like flypaper, yeah. It's right. You're stuck. You're on the flypaper now. You're never getting away. DeSoto knows how it has happened to him so many times. There we go now. It did. Yes. So why we would not have time to talk about the line. The next slide, we will still show it as an appetizer because we're at the end of the show already but this is how we will pick up next. Well, next week we take a break because you have to do logistically. So we're gonna do one with Ron about Chicago and Honolulu, another strange pair. But the week after we will reconvene. And this is obviously also what you will see and hear on Monday when you please all come to met your lecture at the School of Architecture on Monday, the 24th at six PM in this chilled auditorium. And once at the end of it, we're all gonna rush outside to awesome poo-poo's and great talk with Matt, which is even better. So looking forward to that. Yeah. Equally. Awesome. Okay. Until then, stay all planet and people friendly and see you all next week and see you all on Monday. Thank you so much for watching Think Tech Hawaii. If you like what we do, please like us and click the subscribe button on YouTube and the follow button on Vimeo. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and donate to us at thinktechhawaii.com. Mahalo.


Hey guys, welcome back to our channel. My name is Andrea with food and entry adventures in food And I am here today with an Aldi haul This is my first grocery haul of the year if you've been following along I have been doing a pantry challenge since January 1st of this year And so I haven't shopped for groceries since last December. So I went to Aldi I spent about a hundred and thirty dollars. So let me jump right in. So I'll start back here with the produce I grabbed some Brussels sprouts and then I grabbed some Frozen cut green beans. I grabbed two bags of extra fine Green beans. I love these things and then I also grabbed some organic broccoli Some classic coleslaw. I like to have this on hand. Usually I'll use it for stir-fries Or something like that and then one of their Caesar salad kits and a bag of sweet peppers Usually again, this is something that I like to just have on hand too And they're cheaper than the three pack of the big multicolored or tri-colored peppers Every time I go to Aldi, I always say I never ever hardly ever find Meat on clearance that I did today. So I grabbed two packages of boneless skinless breast tenders and so both packages were about the same price 1164 a pound and so I Paid half price on those and then I grabbed this bag of frozen grilled chicken breast strips It's 22 ounces whenever I have a recipe that calls for cooked chicken This is just an easy solution for me.  I have some cashews one of our subscribers and friends Suggested that I get these for Howard to try out now. I couldn't remember which flavor she said to try So I grabbed both so I got him coconut and honey roasted and then I got myself some of these in Howard too some of these Pistachios I am allergic to them. So I hardly ever eat them. I get like that scratchy throat and stuff I have to take a Benadryl with them. But anyway, y'all didn't ask all of that. I also grabbed some of this beer battered These beer battered fish fillets. We're not big fish people Fish is not something I buy all the time, but I tried to I'm trying to eat less red meat and stuff like that Grab some Texas toast because I have been out of it since the challenge started and I have been craving it I don't think I mentioned these green onions when I was talking about produce I use green onions for all sorts of things and then I've also been craving a flatbread pizza And I love these Aldi flatbread pizza crust. They are so good So we're gonna have pizzas soon and then I grabbed some of this Popcorn now just like everywhere else Aldi has gone up on their prices This you that this popcorn they've gone down on so this popcorn at its I guess most expensive was about three dollars and 18 or 19 cents Now it's back down to 249 and it didn't say it was a special price. So hopefully it's gone back down permanently I got my toddler some milk and then I also got him these Pestate of these potato sticks to try out. I love having this tortellini on hand There's all sorts of recipes that I do with the tortellini and then I Got this crispy Pan pizza it's pepperoni So I will say they used to sell these Pan pizzas in a twin pack used to get two for 999 now they sell them just in a single pack and This one was 699 I started not to get it because it's very similar to the DiGiorno pizza and I think you can get those for like 750 at Walmart, but I got it anyway say 50 cents and then I Have been craving these Coconut fudge these caramel coconut fudge cookies So I got to pack it of that and then I got some of these peanut butter cream filled cookies to I thought Howard might like them And then I got a couple of things of jerky So Korean barbecue and that's beef and then I got this spicy garlic, which is pork. I Discovered these This deli selection meat. I don't know it's been several months ago and then I got hooked on it Of course, I haven't had it since the challenge. So I grabbed some of that and And Okay, I don't need any more seasonings, but I could not resist this it looked really good I'm not keto, but like I said, it just looked really good spicy and herbal with garlic notes So let me turn it over so you all can see the back of that. There's no sugar in there And then this was a special buy this was pricey I started not to get it, but I think it was like 699 and you get shrimp wantons Shrimp money bags and shrimp spring rolls. So we'll give that a try I grabbed two cans of cream of chicken because I only have one can left and I use it all the time in recipes these eggs, I think were 252 I think and then Howard really likes to snack on cheese. So I got him this smoked Gouda I don't think I've got him that before Got him that before and then I also got him this vintage English Cheddar as well. I thought he might like that I haven't I don't think I've seen this salted caramel yogurt But I love this indulgent yogurt brand period, but this flavor sounded really good to me So I wanted to give it a try. I got just a plain old yogurt. I got a couple of Monterey Jack cheeses Those are the only That's the only cheese. I don't have on hand and I think that is it. I didn't go super crazy Still working on my pantry and freezer. So I don't want to overstock again But anyway, this is everything that I picked up on my Aldi fill-in haul I hope you all enjoyed it. If you did, please make sure to give us a thumbs up If you haven't subscribed to our channel, we'd certainly love to have you Thanks so much for watching and we'll see you all next time