Hi, it's Fritjit. Welcome to Above Life Channel. The purpose here is to inspire your spirit and to fill you with hope. Today's channeling is something that I was just invited into and you may consider it coincidence or synchronicity and for me, it is something that I don't enter into lightly but that I respectfully honor the energy and the way in which it was presented and shown to me tonight. So I'm going to be emotional for sure. This will be an emotional channeling, no doubt. For any of you who are parents, for any of you that are connected to this human rights issue, again, I respectfully honor the energy here and I usually do not channel in these kinds of situations or circumstances when there is a traumatic death or a very high-profile case, a murder. I personally tend to stay away from those types of tragic energies as a medium and a psychic. But in this case, I'm going to tell you how this happened. So I'm cold right now. By the way, it's chilly. It's June and I'm recording this, but it's cold and it's hard to do this. A bit. I'm getting ready to go to College Registration Day with my soon-to-be college freshman, my first time doing that. Tomorrow. I'm already emotional. Emotions are at the surface and this channeling has to do that a bit. I was online and printing out some information. I popped over to Facebook to just kind of see things, you know, to check some things out and get some positive inputs, post some stuff, you know. It'd been a while since I'd been there, so. And I saw a post from a friend because it's Pride Month. It's June is Pride Month. Shout out to all my friends and there was a post about Matthew Shepard.  This happened way back, right, in 1998. And just a couple of years after I graduated from college myself. I remembered the case and hearing his name.  I'm shaking because I'm polled and not because I'm upset. I'm gonna tell you that. I have tissue because I know this channeling will be a little different. He's here. I tried to ignore. So after I saw this post, I was like, oh, I could feel it. His sweet face, sweet face, child's face that a mother could connect to and recognize. And for me, I felt that connection. So I left the kitchen where it was on the computer and I went back to the bedroom and I thought I would just lay down and maybe it would just kind of pass, you know, the energy of all that. Intense connection. And I stood beside my bed and I looked at my phone and I looked at the bed and thought I should just lay down. I should just lay down. And I said something out loud and Matt responded. So I said, okay, let's talk a little bit. I would be, it would be my honor to talk with you. I can't even remember what he said in the moment and right now I can't, my head isn't even clear. So Matt, would you please come close? And let us all feel your energy. There's an overwhelming sense of forgiveness that comes in with you and I want to share that with others. So for those of you who are a Claricentiant, the incredible emotion that comes right to my surface is one of forgiveness. He has an energy of forgiveness. He represents so much power through peace. There's a gentleness about him. He's funny. He's so sweet. He's so cute.  And now I'm a mom and it's so kind of surreal because you were murdered, you died. I want to use the term you died because that's how I think about transition is death. Not the cause of the death. But I want to respect the fact that your life was taken from you and I want to honor that when the people who are watching this, the viewers, are going to feel that part. So I want to honor and respect that for them. But I recognize that you refer to it as your death, the ending of my life. He says yes. And I was thinking about how when I saw that post with a beautiful face, how sweet you felt and feel now here as we're connected and how young even though when you left this planet, you and I weren't that far apart in age. Really? Not that far.  And he said, he's saying, I can hear him. I can hear him very well, actually, which is interesting because Clare audience isn't my first channel, but I can hear him very well. It's easy to connect with you, Matt.  I would say cute personality and you're sharing with me. So he's saying it's not about what hasn't been or what I didn't make of my life. There wasn't much. There wasn't much to go on at that point. There really wasn't much there. I served as a, he's saying a marker and I want to use the word milestone, but he's saying I served as a marker. He says a very bloody one that could not be ignored. And before you ask, he says, I didn't expect that. I didn't expect for my life to be defined, my legacy, because that's what I asked him. So when I was standing at this bedside, I was thinking something about how when we do these channels, it's there's always like something inspiring and hope filled about them. And there's always some messages and insights that really help us live and be better people. And I thought, well, what is the legacy here? It's there's just so much. It's so sad when I feel it, I'm so sad personally about it. So many levels. I'm so sad right now about it. I'm connecting to the sadness, not the anger, the sadness. And I know that that's not because you said right away when I asked, I'm like, well, what's the legacy? You know, what's what's the purpose here? And and I thought how your legacy can't be the death, the moment of your death, the the gruesomeness of your death, it can't be that. That can't be all that there is to your life. And your lifetime, as short as it was, he says, before you ask, yes, he says, yes, I didn't know that this would be my, as you would, you would say a purpose. I didn't know that this would be my purpose. And he says, does anyone really know or understand even what that means? I don't I don't think so. He says, I don't think so. I don't I don't think anyone could have believed that is what it could have been. I feel like lawyers are involved. I don't know if there's lawsuits. I mean, obviously, there's lawyers involved, right? Because of criminal stuff, the criminal cases and all that, you know. But he's showing me like law. I don't know if that's what he wanted to study. I don't know. I don't know. But changing the law. Oh, he's talking about the law, changing the laws, changing the laws.  But that's what needed to happen. And it did and he's acknowledging his parents. He's saying because my parents are so brave, they are the strong ones. They are the ones that had to carry on. And relive this nightmare. My mom, he says, my mother had nightmares and she probably still does. He says, but there's a piece in. Understanding that there is a bigger plan, but I don't want people to believe that bad things have to happen in order for. There to be meaning or understanding in a life that your life is. Just as important as mine was and is and continues to be, which really is an afterlife and the expression of the afterlife is. Grounded somewhat in your version of reality. I know that sounds kind of philosophical.  He says, it kind of feels like math that you're kind of stuck at that age. Like energetically, I feel you as a college student, like you're frozen in time. Is that true? Like when I'm feeling, is that true? Is that accurate? He says, yes, because that's where you're connecting to me at that place, at that state. So it's it's he says it's the way that you are connecting. It's how you are connecting. So if others connected, it could be different for them. Is that that what you're saying? Yeah, it could be. It could be there could be projections or imagery about me as an older person, as an older man or even as a little boy, you know, even as a little boy. What kind of message would you like to share with people during this month? It's Pride Month. Like we now this is celebrated and in many states. Oh, gosh, I don't even right now. I don't the policies are so everything and the politics are so messed up right now. And there's so much turbulence and turmoil and things politically that is scary right now for a lot of people for human rights issues.  I don't know that you'd even want to even see this any of this.  Again, so you're not are you not reincarnated? He says, that's kind of a personal question. He says, that's kind of a personal question. But yet then there's an emotion that's attached with you, like you'd give anything to be a person again. And I haven't heard that necessarily from other spirit a little bit with one of the spirit that I've talked to that was kind of in between state, not fully crossed over in the afterlife, but that travels from from earth and and is earthbound at times. And also it's afterlife accessible at times. That's when I've heard that. But so you feeling this desire to want to be a person or to want to give to give anything to to have a life, a full life, a fullness of life. Can't you just do that?  And can you do that? Or why is there a desire for that? I'm a little bit confused about that because it seems like afterlife, you're pure spirit. But yet you're not. Why is that? Can you describe that? He says there's a distinction between the energy of a collective soul space. He's saying he's showing me.  And where there are many people that hold this this vision expectation, kind of so to speak, of his life, his humanness. And that because of that point in time and that that his exit was such a mark, a marker for our society for change that he still holds that. So part of the energy that is his essence, his spirit, which is pure light and love energy, holds that space and this beautiful sphere and with the interconnection points inside of it. And yet he feels connected to finish out that purpose because he's still serving the purpose because of the memory of his human life that he had. So he is connected to it.  He said you would say pure positivity. That's what I am. And so it's not as though I am stuck as a spirit or a ghost and I want to be very clear on that. I am not stuck because of death or the point of death or the trauma and no one is keeping me anywhere. But I, because of the purpose that has been chosen for me with me in coordination and agreement with me that as a spirit I am serving out this purpose. But it sure would be fun to be back in a body. That's what he says. And to really live that life out. He says it's kind of like being part of a play or a big production or a big famous movie. But you're the person behind the scenes so that nobody really, you don't actually get to come and be part of the big parties and the big fun part of it or really the celebratory parts of it. You're like making things happen and you're seeing it and part of it and you're an integral part of it but you're not the main, you don't get to like actually have to experience yourself or go to the party yourself kind of a thing. He says it's hard. It's very difficult to translate this. He says oh my gosh and there are like gnats all around here so I keep grabbing at bugs. Just saying no I'm not trying to be rude. I'm not trying to be rude. So as you all know above life channel viewers I am talking with Matthew Shepard. And I wasn't sure Matt because I didn't know about. I wanted to be very respectful and respect your family and respect the difficulty that they've been through and honor your memory but at the same time I want to be able to share your message. So are there other, what else do you want to say or share in human context? He says be yourself. You shouldn't have to be brave to be yourself. You should just get to be yourself. You should just get to be yourself. And he says there's always going to be people that don't agree with you, that disagree with you, that don't understand you and that's just the way it is always going to be like that. He says but that can't distract you from pursuing your goals. You cannot let other people limit you in any way, in any way. So what do you feel about, like it's Pride Month right now. Like there's a celebration you know of LGBTQ, did I say all the letters, the acronyms? I don't know. I hope so, I hope so. For human rights for all of us, love is love you know. How do you feel about that? He did show me the image of the pulse shooting, the nightclub, the gay nightclub in Orlando a few years ago. He showed me that when he was talking about people are going to you know, there is always going to be people who have different views and who hate, who don't understand and they're afraid or threatened and there is always going to be violence. You know it's what he's saying and I don't want to say that because that doesn't feel like it should be true but it's part of this incredible misunderstanding and misguided definition and trying to define and label what love is and relationships and how things should be and what God thinks and that's a good one. So God talked to us a little bit about God. He says I believe in God. He says and you should too. There definitely is a prime source and a creator. He said there definitely is. Now I know I don't need to tell you that but some of you who are watching might question that and that's natural to do that and you should question and explore your belief systems and what your values and what that relationship is for you and he says I encourage you to cultivate that for yourself, your connection to whatever is your higher power. But yes there is God, yes. He says yes. He says and I'm not angry at God. And he says confusion is how you would describe my thoughts about what happened to me or the experience that I had at the time of my death. He says I know you're not comfortable talking about this subject but this is important. I questioned why, why is this happening to me? Why me, why me? He says after a while I just couldn't speak anymore. I couldn't talk. There was no voice coming out. It was so hoarse and dry and there was just nothing coming out. He says I should be thankful that I blacked out. I really don't, I should be thankful that I, and he says I was held. Oh this is so beautiful. This is why I don't like to do the tragic stuff. Very yellow angel. Reminds me of Gabriel. He says Archangel Gabriel is an angel of diversity. Did you not, did you not realize that Bridget? Isn't that how you see Archangel Gabriel? That's right I do. I see him that way. He says I wasn't alone and Archangel was, Archangel Gabriel yes and Michael was with me helping me to feel protected, to feel God's love, to transcend the human experience that I was having. It's beyond words. It's hard to describe or define the peace that can come in a moment of surrender of allowing God to just be with you, completely surrounding you and in the most difficult of times of circumstances. You can transcend. And I would like people to know that this is what happened to me. You're very brave. Your family is very brave. And I know that there's a higher purpose for sharing this video because there is someone that is watching, that has been criticized, ridiculed, bullied, mistreated, abused because of who they are, just naturally who you are. And I want you to understand that not everybody in the world feels that way. There are so many more people who are loving and kind and who will respect you and honor you, find these people, find us and we will remind you of how beautiful you are, just exactly the way you are and we will honor you and respect you and call you our friends and our family because you matter. There is hate, yes there's a lot of hate in the world but there's also a lot of kindness and wonderful people and together we can make change. We can create a better life through our own individual examples. You are not alone. If you are suffering from depression or anxiety if you are so stressed out or if you feel so alone like people do not understand you please reach out for help. There are so many resources, free resources, online, helplines, hotlines, websites that you can call and be anonymous but don't leave. Don't give up, hold on to hope. Let's light the fire of hope together. Let's be the light in the colors of all of the colors of the rainbow.  Thank you Matthew Shepherd for allowing me to have this conversation with you today. I am thankful for this connection. This is Bridget at Above Life Channel. Thank you so much for watching. Remember the purpose here is to inspire you as a spirit. To help you to feel and to find hope. If you don't have it right now, seek it out. Seek hope because this is your life.  So please live it. Just live it. Thank you for watching.


Good afternoon everyone, what I'm going to present is the work we do with the communities and I'm going to emphasize the local, the mainstreaming of the locals in the area and basically in some what we do is that we assess climate risk and vulnerability beginning from this is what you call bottom up meaning from the lower communities and then keep integrating it then we integrate the what we assess as risks and assessing risks then we look at what is happening we look at coping strategies we look at the long-term adaptation opportunities and potentials then when we get that data because we are a research institution we integrate that with hardcore science in trying to see the option the viable options that the farmers can take on then what happens later on that is in plan because it's still a work in progress is that we then do to take holder workshops and give them feedback presenting the different options that they can select from and then be able to take on something that they know that it is economically viable or profitable in their own way and then that will be adaptable and can be sustainable so what I'm going to to share with you right now is what we think are the well the success factors are more talked about almost from the time we started but then what we think are also the missing gaps that we need to work on to be able to enable the mainstreaming to work better okay the some of the success factors is like people have hinted already you know is that that the practices that farmers adopt are already providing benefits and those that are involved things to do with agroforestry solar and water conservation and these other many practices meaning that therefore even for those that haven't taken on this they see the benefit and therefore they can do it there's also a realization that there's a need for partnerships you can see this is a joint effort that cannot be done by one person a research institute cannot do it you know the government cannot do it without the local so there's that realization which is also they brings in the success so then the other thing is that as the when when the assessment is done in the assessment of the risk the climate risk and the vulnerability is done it is very important that the the local people are involved it's a very important that is participatory and then it is able to capture the priorities of the locals and their and their preferences and and we been discussing even in the the power sessions that run previously that the these subgroups it is important that different subgroups are in hard or they give their views they give their preferences they give what they think will work for them and in doing that being research we combine when we do that we combine both the quantitative bit of the work the science you know previously someone would come and run a mega survey and be able to get all that and put it in a computer and get out of the results and decide on what to do next but we look at the quantitative yes but we still look at the social economic aspects of it things like gender things like you know the different levels that in there so we capture that when we do that assessment and we think that as long as you do that it's also you are more certain that what you are doing will work than just sitting there and prescribing something and I want to say here that yes it works for the government people it works you can do it you can work with local communities you can adopt these climate smart scenarios and options and the farmers can adapt something that they know is profitable because you know farmers are going to balance their their economic needs their food security so they're not going to take on anything that you just prescribe so when you include them we see that it breeds the results for that then in terms of creating sustainability and raising addressing issues of over dependence we also have seen that it is very important to include the different institution levels the difference institutional levels it from national that different players that different institutions they the in place and all those you need to consider that even from the beginning not like thinking like we can add them or maybe we can consult them they can come on at a later stage from the beginning you launch the program try and capture the different levels and who is doing what and map out their roles then they correct ownership and still people are held accountable when they participate in such in that way but there's some of the challenges that need to be overcome that we have found even as we we do the work is that there's need to make institutions work effectively and these institutions they could be the different levels they could be their policies in place they need to work in the majority of times you find that sometimes we need the right policies but even when the right policies are in are in place the conducive policies there's still need to ensure that they are working they are functioning in other words and we have found in the majority of times that the policies are there the instruments are there but they are not functional so they need to be they need to function somehow and so enforcement is very important that they function so that is still a gap that we find and then there is a need to integrate vertically locally to national level and then horizontally purposes of informing you find a scenario where you know things are happening for example the National Forestry Authority they may be doing something the National Environment Management Authority is doing another thing there's no coordination there's no you know there's no cross-learning no cross-fertilization no nothing so everybody is just think is compartmentalized everyone is independent so there's everything to have the the the communication and effective feedback from the lower levels to the upper levels and then that is vertical integration but there's no need for horizontal coordination so that people can work together know what is happening probably it could even reduce the replication of resources and effort then another thing there's need to deal with political interference I think we find that there's political interference political interference might might manifest as disregard of the law because they are the politicians they once in control they are in power so they are not going to disregard the law and do the way they want it did my manifest as conflict of interest where politicians and and the leaders in the elite as doing it their way you know they are not doing what is supposed to be done and unfortunately the systems are in place we find that the police structures are there you find me policy there's a policy they are acts they are regulations there are you know many things in different names but they are being overridden by conflict of interest nobody pays attention so we think that there's need to do that and then so that the good governance also can be there people can be held accountable and this is going to be a joint effort for everyone of us and probably the owners need to speak more because they control the funds they you know they have the money so if they said something probably others can can can pay can give a positive response to that but I think there's need to to manage the political interference if if this local adaptation is going to happen but there is a willingness there's commitment to the local people and and what we find is that they really when you do this risk assessment they do it they know how to do it they can appraise their problems they can give you the coping strategies they know what should work and what may not is not likely to work so I want to say that these things can work but it's just patching up a few things that are limiting and redressing the way we do things thank you very much


We are in a new content creator space and I don't know, man. It seems like artists are being disrespected these days. People don't really respect music. And I want to talk about why they don't really care about artists or respect artists quite the same.   Get yourself together. Here's the context that we're going to start with, right? Rice gum, right? Influencer, star rapping, right? Hannibal Burrs, for y'all don't know. Great comedian, great comedian, great writer, starting to be a rapper. He's pursuing it in the most respectful way I've seen, right? But starting to be a rapper and like retired from doing comedy. Just a rap. Bo Burnham, another comedian starts dropping music, right? Look at some of these random influencers who never even wanted to do music that were getting signed to then do music. Yep, yep. Everybody's dropping in the song bag. People are getting, people are like looking at music as a lick. Look at that. 100%. Even if it's only for views, right? On the other side, what other categories do you see getting taken advantage of to that extent? It's not to the same degree, but I would say now probably boxing and fighting. Every influencer is trying to box and fight, yeah. Not to the same degree, boxing and fighting. That's actually a good, a great example actually. Because like you said, it's not to the same degree, but people are doing it who don't fit that tradition, right? In the same way, you could argue that comedy might be, you know, yeah, you know, people are, I think they're funny. Everybody's dropping some videos that are some type of funny and then stand up comedian specifically, right? Feel like they're being taken advantage of, right? So I don't think there's almost any content creator, creative space that's not experiencing some level of people from the outside just taking it lightly and trying to create content on it. But it seems like on a high level music, music is being exploited differently. Why? Because there's more infrastructure or support of it, I think in some ways. All right. Think about bad baby. Yeah. Being signed to Atlantic. All right. She came into the machine. She came into the machine. The machine truly support and said that we're going to do this. And I mean, there's other examples like that. Like you have somebody like DDG who took it seriously, right? So that's fine. Probably did the best out of all of them, I will argue. I would say yes. Yeah. Yeah. Well, him and Queen Nigah. Queen Nigah was the influencer first? Yeah. I know that. Yeah, really. Queen Nigah was on YouTube and she was in a relationship with some guy. Well, I guess maybe she might have her first son. I don't know how many kids she has. But I know she had a son with that one guy. And then they broke up. That became a whole thing. So they had a couples page. Oh, OK. I didn't know that. Yeah. OK. But she used to see in covers and stuff too on YouTube. She was one of those people. And then he had broke up and then now she got some other guy. And in some ways gives me similar vibes. Just she got a tight ish. But they are. But yeah, she came from that way. And she's like, you look at her and think artist first. You don't even think YouTuber or anything like that. Right. So she did it seriously. But again, most people are violating. Look at the meme pages. All right. And this is why I think music is getting exploited on a different level. And it's more disrespectful. Because as an artist, you see that some random meme song goes up. And a record label said, oh, snap. We want to sign them or we wouldn't at least sign that song. And we want to exploit that song. Now, the record label, you get it because they're just trying to make money short term. And they know these windows come and they don't expect the song to be serious. And their their business model is set up in a way that that doesn't necessarily hurt. Then it's not short term. Maybe there's an argument that long term you're ruining the industry and it'll slowly collapse because you signed this meme song or this one off. I don't know. Maybe there's that. But on a short term basis, for sure, it was like, oh yeah, we just kept. We made a good year. That was an extra million in the bank to report to our shareholders or whatever. All right. But and the artists are like, well, dang, that's what you want. That's what you want. It's like something about him exactly. So I don't know. I think that's going to be. That is something that I know I've seen a lot of artists. They hate it, bro. They hate it. They hate it. They hate it. Yeah. She's got to say they hate it. They don't like it.  But why is it so easy to do with music? I think I think music. I should probably say this. I think music probably has one of the lowest barrier of entries with a lot of the creative like thing about it's like lower barrier entry entry comparison. Like other things you want to paint and do certain things. Like you got to you have to own the equipment. Yes. And you got to you got to buy the supplies. There's not as high of a demand for it. Like you could decide that I want to be a painter. Doesn't mean that tomorrow there'll be people going to buy your painting. You could decide that I want to be a music artist. You go drop this in a Reddit thread. Like you might get eight people that listen to it. Eight people that could potentially grow into consumers or fans or whatever. So I think like one is that I think a lot of them see it as like a very low barrier to entry especially especially from an influencer standpoint because what do we always say the hardest part about being an artist is learning how to get attention as an influencer. You've already mastered that part of the game. So now your hurdle is can I make. Let's say the best of quality song at the least a listenable song. Right. Which I've said before on other episodes. I don't think that's as hard as a lot of people like to make it out to be. Right. Like you have the influence and the money. Right. You can put yourself in the room with certain people. You can put yourself in get yourself in certain situations with producers and writers and things like that. It might not make you amazing but it might make you listenable too. Right. And listenable too is enough to get things moving for a lot of people. Especially after we just talked about the whole fan experience thing. If an influencer I like drops a song I'm going to listen to it. Not because I think they're amazing but because I like this influencer. Right. So he could have dropped here. She could have dropped them to anything and I want to check it out. They just chose the phone that attention to music. So I think that's probably one of the biggest reasons to it. Like they see it as like a very easy attention flip which it is. It's like the biggest barrier entry is getting attention. Hey I already have 100,000 followers here or a million followers here. If I can just direct those people to Spotify. Doing something I already know how to do because I already know how to make great content. Right. Most of them are really good content creators. I already know how to speak to my audience and engage them and make them excited about things I can do. The hardest part of this is now me just making the song. That's nothing bro.  See I think a part of that like you said you don't even have to be amazing is mm-hmm your song can be good for the people while it's still bad. Yeah like the have you seen the period odd girl on TikTok. Period odd. Period odd.   So bad it flipped her into fame bro. It's crazy. Exactly. We get one we get at least one of those a year like some of the internet jokes somebody into stardom like at least once a year. Easy. Right. So when it can be that right it's not even necessarily a good song and people almost know that it's not a good song but it still connects in some way. I think about being younger like when the hood wrap in Atlanta was like big. Yeah. Right. I'm not not when the hood wrap was big. I'm what am I trying to say. I went hood wrap was less sophisticated. Right. Like Pro Tools and all this stuff wasn't as figured out. Like now where most of the like known hood wrap actually sounds good. Right. Like in terms of the audio quality. Yeah.    Exactly. Exactly. So going back and listening to that it was like dang but it's still hit. It's still connected. Right. So you don't and some of these people might only have one hit back then or whatever they weren't the most sophisticated lyricist song writers whatever whatever. But it's still connected because it was a real based off of what you understood where you came from. Right. So you take that and then you put that out to basically the rest of the world. Everybody has maybe one song in them. Yeah. All right. Yeah. It's true. And all attack is one. Speaking that experience and letting everybody relate whether it's funny. Right. By or some true go hard. But I think obviously the ones that tend to go up are those ones that you know some level of funny. Right. Or some level of. Relatability. Flexing. I think the perfect combination of could easily have been a bad song. But it's actually a great song which is why the moment I heard it I said this is a hit. Glorilla. Oh yeah. Right. Yeah. What's the official name of the song. I'm so bad at song. FNF. FNF. Right. No. Okay. Now I remember what to say. Yeah. Okay. Cool. FNF. Easy. Right. It's funny. There's a level of flex in it. Relatability. Relatability. And it's the type of stuff that somebody would just say anyway. Right. And there's a lot of people who can do that. All right. They might not put it together. The production might not be as good. But it's a lot of people who can do that and connect because the space that is coming from all together is just like it's a real authentic space. Right. So I think that's what makes it so easy for other people to catch on to the space and at least catch one. You don't really get challenged unless there's a whole album needed. Yeah. Right.  You got to create another song. That's something different. But a lot of people don't even want that from outside the space. They're like, oh, I just want to create one song for fun. Right. Just because we're experienced. And a lot of them you talked about Spotify. They don't even want to monetize it necessarily. They don't care about monetizing it as much. Yeah. It's just more almost like for marketing or just to have a video that went viral and then shoot as a label, especially it's like, well, shoot, they don't even want to truly lock down on these percentages and stuff like that. They don't care the same. So I might as well take the lion's share of this particular track. And let them have their fun. Let them have their fun. Let them have their fun while I sit back in the house and count the money. That to me is one of the bigger parts of it too. Where it's like every I feel like I've heard other people say this too, but it's like every other creative profession. They always feel like deep down they want to be a music artist. Right. Like athletes, actors. Definitely the athletes. And now we see the influence.  And so I think a lot of them just do it just because I think of an influence mentality.  And you've tried enough products and things with your audience.  You know what I'm saying? Like if Mr. Beast wanted to drop an album today, that should probably be top 10. You know what I'm saying? Because of who he is, right? I hope you don't do that. But you know, if you did, you know what I'm saying? So you think about the influence.  And then you get to music and nothing. And you're just going to tell you you can't sell music. You know what I'm saying? It's like I've sold all these other things that are much harder to get created and packaged and produced than a song is. So why wouldn't I take that leap? And then, you know, music can have a crazy return on investment if the right things spark off. You know, like you could record a thousand dollar song and that should blow up and make you millions, right? And so I think there's a level of potential return on investment that these influencers see in music that they don't see with their other creative avenues.  Like it's hard for like a, it's hard for like a stand-up comedy clip to go viral and have the same impact. Because the clip might just leave the ticket sale. There's still something hard you got to have set up. Maybe if you sell like digital products or whatever, but it's like, but music is like the attention is going to shoot off to 30 different streaming platforms. I'm getting paid from all of them. It's going to make me look cool to my audience, right? Because they're like, oh no, such and such is wrapping. So they're going to buy in deeper into my brand narrative and my story and even the other things I have going on.  I might have a legitimate career if it don't work out. I can always be like, well that was fun. Now back to the main thing. You know what I'm saying? Just keep it back pushing wherever I was at before. Brett, do you remember Kim Kardashian dropping a song? Yes. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general, trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step by step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free. But the thing is, we're not going to let everybody in forever so the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out. Back to the video. Do you remember Paris Hilton dropping a song? Yes. I remember all of them doing it. It was a weird time, a very weird time. It was a very weird time. Why are these people doing that? Right? Like why are they dropping music and not more comedy, right? More act, legitimate acting. And we know that a lot of people have tried that acting, right, that some actors feel like they shouldn't have. And some of them feel like, oh, they've taken some of our spots because they already have some celebrity. We know that's a real feeling in that space as well. But the lasting value is different. I feel like because of one major thing, you can do it in the dark. You can create music in the dark. All right. I'm in this room. I create. I can mess up a whole bunch of times. I can have a producer work magic, literally. Mix engineer work magic, literally master this thing. And then it gets presented to the world. But to do acting at scale, I got to get good at this. Even if I do it badly because I got into a room that I normally wouldn't have based off of the talent where it is. But my name, the money, connections, whatever. But still the audience looks at it and they're like, that's bad. Yeah. Right? Yeah. And then you can't really keep doing that. You can't ever get, like, look at that as truly serious. So it's just a different path and it's a different type of labor that comes with a lot of these other routes that I don't think music has. Music doesn't come with and definitely doesn't have the same level as potential embarrassment because you can at least give it your approval before it goes out. Yeah.  I think it's one of the biggest things with it is like the the perceived amount of talent you have to have to be successful in the thing. Like in acting, I'm pretty sure there are bad actors out there. They probably don't get far, but it exists, right? But you don't have the potential to make it to being a top tier actress or actor without being like a pretty high level actor saying, I feel like with comedy, right? Like comedy, you're not hitting the big stages until you perfect the comedy at a certain level. Music is one of the only artistic skill sets where you legitimately could make your very first song today and have an audience in the next couple of months. So you haven't perfected it yet. You haven't gotten, you know, let's just like quote unquote good at it yet. Right. Like you may be bad to some people because it's such a preference thing.  And so it's like that could be used. And the only difference between you influence a celebrity with bad music and random artists with bad music is you already got an audience. There's already people who are going to listen to it anyway just because you want it. You put it out. So you have a little bit of an advantage in the head start that might kick off all the other things that are used to convince us like this is actually good. You know what my example of all examples that I fall back on? Uh, who? What? I'm going to give you one guess. I don't want to guess and say too many. You know what I'm saying? Oh, yeah, I can already tell you going the wrong direction. Like I was like, yeah, I don't know what you're about to take this. I can already tell you going the wrong direction because this is an easy one that you wouldn't feel that way about Rebecca Black Friday. Oh, yeah, 100% 100% bad song. Everybody joked about it being bad and it was so bad that in some way it was an earworm and you can't forget it. And now everybody knows what she is. Yeah, I wouldn't have said that. I had at least three other songs. Like now let me hurry up and slide and slide in the base before he put something out there. So, but it's a perfect example. You cannot beat that. It is so easily and specifically bad that it made people talk about it. Right. That's what that's the other struggle. Well, I'll get into that in a second. But like some people talked about it and they talked about it so much that they shared it. You got to hear how bad this is. Yeah, share it, but dang, it's catchy. And now it's Friday. It's Friday. You got that jump going in your head or now you're singing it almost in making fun of her. But still, you're still sharing it at the same time and that loop exists. And then it became a thing. I remember when she dropped the song a few years later that she was actually kind of good. I was like, oh, she actually can sing a little bit or she's not all that bad. Like that became a story for a second song just because her first song was so bad. That's so funny. That's so funny. We talked about this last episode. I think like if you fail big enough, it's hard to lose because you can flip it. Have whatever way you want to go.  I could do it. You know what I'm saying? And I feel like a lot more lean towards the right because you have like you have the outliers like the DG's and like the Paul Brothers and things who could, you know, put out, I like DG. So I think it's great. But the rest of Paul Brothers music was good. I didn't actually have not listened to this. I don't remember. Just by default. I'm not really interested in checking it out. I'm going to assume.  It pan like a whole thing. And I was like, man, the biggest narrative here is that they could afford a Gucci feature because that was like, and they were big at the time. They weren't like nowhere near where they are today. Right. But yeah, like it's like because we've worked with influencers that wanted to be artists and like there are some of them on like, okay, your music is good. You probably really do care about this thing. Like people allowed to have other creative interests outside of whatever their main thing is. So I think that accounts for like maybe max 15%.   Every everybody thinks they can route. Everybody, everybody, you're just saying words. And I guess a keyword too, you said is creative, right? Most creatives don't see a limit to what they can do creatively. Yeah, I think they can do everything. They think they can do everything. And oftentimes it's done. That's their respect. The other craft as it should be. Because we've seen some bad celebrity music, right? What's his name? Lamorn Laverne Laverne Laverne Laverne Laverne. Yeah, Laquif Laquif. My God. I tell that brother here. Hey, man. No, don't hit me up. Don't hit me up. I would love. Hey, I, I respect your your craft and you know, art wise and everything. The only reason I say I would love to work with you, but don't hit me up because I'm not a producer. I just don't have the talent to make you better. Right.  I'm sure you have a really cool concepts that that that's my sauce. That's my juice. Yeah. Do not hit me up until it sounds good. I can't even play that game, right? And that's me respecting the craft that we were producers. Who else dropped some? I feel like it was one other person that it was so bad and I respect him so much. I don't mind commenting on how much of bad it was. But then like Michael B Jordan drop a song or something. I don't know. I don't know either. Don't call me on that. I don't know. I'm gonna try to Google it feels right though. Like it feels like something he would have done. Oh, you see Jordan. Oh, the rock drop the song recently. Yes, the rock. The rock. That's what it was. Yes. See, the rocks music though, I would not put on the low of the Keith's because it was good trash. And what I mean, it was theme trash. It was trash with a clear message with a clear message reasoning and a target, a clear target. Target demographic. It was like, I understand what this is. It's like corporate. So it's so it was supposed to not necessarily be great. That's what it felt like a corporate thing. You know, one of them cheesy songs in a commercial or something like that. Right. And you don't get hold of the same weight to it. Or it was like the theme song to a kids show. Now, you know, some kids shows have some great theme songs. But then there's also a lot of them that aren't necessarily all that hot and it's just cool. You don't really judge it that way. That's how I look at what the rock did because you can't even like the rock's image. It'll be hard for him to have a good song that's that allows his image to be the image that it needs to be. You know what I'm saying? Yeah. Like so. So that's different. All right. But it does go back to the theme, right of what actually gets attention. And when people get upset. Oh, why is this bad music getting attention? Well, remark ability, right? Always going back to that theme. The word remarkable. What does it mean or if remarking about right? Someone's going to tell somebody else about it. So good music. I don't know. I might hear a good song, but I might not necessarily share that song. Mid music. Not necessarily so. All right. Mid music is almost good music these days. Right. Great. All right. We're getting better. Excellent. Off the chain or whatever you want to say. That's the stuff that gets shared a lot of times. Right.  You heard your song. Then on the other side of the spectrum. Realistically, most trash does not get shared. Yeah. All right. It really doesn't. Sometimes it feels like that, but most trash does not get shared. We're talking about without somebody having to platform anything like that. The things that go viral is the trash word for remarking about like, bro, this is so bad in the right way that is I got to share this jump. Yeah. You know what I mean? I got like Rebecca back Friday, right? It was perfect. And I don't even, I don't, it's almost good enough. Right. And it's playing with that line where I got to share it because it was like horrible and I can't listen to it. No one's going to even, you're not going to even play it or share it. Right. One by one, you listen to it. Yeah. Exactly. You don't want nobody. Well, that's a whole nother thing. Right. Right. Like just say poorly mixed music. That's the best way to say trash without even necessarily having to get into the subjective ideas. Like this is hard to literally listen to. Yeah. No one's really talking about that stuff. Right. Only reason you would talk about that is somebody who recorded it was somebody worth talking about. Right. Yeah. It's like all the rock song was like just what is this, bro? So now you go share and talk about it. But most bad music doesn't get talked about. So it's like either the top of what I call good music mountain. Right. Or the top of the trash can. Those are the things that get the attention. Everything below that. I don't know, man. So I get it. Your music might be good, but there's so much good music out here. All right. The new way, the best way to make good music go viral these days is almost like a bad way by somehow getting it branded as mid. Because people love to talk about how mid music is these days. Yeah. So if you can, if you can catch that. It's like we're not even saying it's trash. It's like it's just nothing special. So if you can, I mean nobody really wants their music to be branded that way. But that is the way that good music does get talked about these days. Yeah. Yeah, bro. I mean because good bad music stands out. Good, regular good music does not stand out. Exactly. Yeah. It doesn't stand out, man. So you just got to understand human psychology, man. Like what do you, what do you, when you think about what you spend your time on, what you tell people about, what you share because it was funny, etc, etc. What does it come down to? What does it come down to? What you literally do. How much good music have you kept to yourself that it was just like good? All right. But of course the great music we know, we try to share that as much as possible. So like that. It's such a complicated conversation. I feel like people don't really give much attention to it in terms of what artists are going through today, in terms of the disrespect the genre is getting. But I think on the flip side, artists need to take advantage of it. Yeah, a hundred percent. All right. Like a hundred percent. Y'all are doing, y'all are missing the opportunity to take as much advantage of these other routes of creativity and monetization that others aren't. All right. So I have a thought process. So you're aware how the black community is always like by black, by black, right? And we need to support our own. And have you ever heard any conversations where people are like, you need to build it almost only for black people? Yeah. I was like, this is ours, our own. And we don't serve anybody else that like that type of thing. And for me, you got to look at it holistically, right? It's just basic economics. If we only circulate within us at some point, right? There's diminishment that happens. All right. Things diminish because we don't have any new money coming in, especially if others are taken from our community. All right. So it's a bar bill. There's two sides of it. One economically. Yes, we have our own and we maximize how much we circulate within our community. Great and do for ourselves. But you can't be mad at these other people who are not building specifically for black. What you want to really track is what they do after they get the money. Yeah. All right. So let them get everybody like everybody else is getting everybody else money.  Then we have those people who just want to stay within, but we need to have the full spectrum for the pot to grow. Otherwise, if we're just circulating within us, it doesn't move, right? It doesn't grow. Yeah, makes sense. That's the whole way I look at it. And in that example, artists are the black people, right? Artists. All right. Cool.  Yeah, something about that money. And then apply it back to funding your music career. Apply it back to whatever your lifestyle and maintenance is as an artist. So you can continue to pursue your dream. Otherwise, if other people are taking from the community, right? While you're staying in your community, your pot is only getting smaller while there is growth. So that's the game. You got to have both. A great example is this dude named Trevor Jackson. I think that's his name. It's confusing because there's a white one and a black one, but the guy who's on not groupish, grownish. Okay. Yeah, yeah, yeah. He talks about like doing acting pretty much really just to fund his music. He has a respectable music career. By the way, let me see how many Spotify followers he has real quick or monthly listeners. Real, real quick. All right. So he had 303,000 monthly listeners. All right. That's a very spectacular. That's crazy. Oh, yeah. He had a viral moment on Tik Tok recently too. Oh, yeah. Because he did a remix of some song. Yeah. Whose song was that? Oh, the Poland. Yeah, Poland. Yeah, all these tracks again. But I can't get back. Yeah, I can't get back. Hey, the king, man.  You might win me over. You got me for the day. Trevor Jackson, though, yeah, he had 303 monthly listeners and he's funding his music career, right? As an actor. Built a brand as an actor. Built a brand, made that connection. And the same way Will Smith went from music to acting that you can go from acting to music, right? I think the problem that you don't see a lot of people, you don't see the reason you don't see a lot of people do it is because music is so much harder, I think, to monetize than acting. The fans of some more segment, most infrastructure, real infrastructure, unless you get to the top. I don't want to start no arguments. Actors, you know, feel free to school me a little bit. But I'll make it a blanket statement. I get it. But let's look at it this way. You can get an acting job and make a decent amount of money, even when you're not like a big known name, right? There's like levels to make money on the way up. Yeah. Artist is very hard. It's to make much at all, like anything if you don't really have a name. Now, it doesn't have to be the biggest name, but it's almost like the chasm is like zero to 60, right?  So if you're already big and you're making money and then you have the way the music industry works, you're just like, why do I even want to put my energy into that? Maybe I just might make something for fun. That's the big one. Yeah. But like, why do I want to like do this and go that route? Yeah. They're getting that shame. Like, oh, this is what y'all doing over here? Oh, no, let me go back. Let me go back to where I came from. Making it too hard to make the money is just too much, right? So I definitely think that's a part of it. But artists, there's so many ways, right? So much money in these other fields and spaces and places, even within music, right? To focus on sink deals, right? Versus just building your fan base that one specific way. There's so many ways, man. Like, of course we got the stories of, damn, your name not coming to me right now, bro. My bad. Oh, Cashmase. Cashmase getting his 100k plus writing a song for Spanx, all right? DMing the CEO, first of all, with shout out to Sarah Blakely. I think she exited for probably like more than $5 billion, I'm pretty sure, selling Spanx, right? And then who else did something like that? There was somebody else who wrote a sink deal that I know for some serious money. Yeah, I know Vince talked a lot about, he got more money. I think he said from the GTA placement of his music than he's gotten from a lot of his music industry stuff. Who said that? Vince Staples. See? He was in the last GTA. Hey, hey. So there's so many other ways that you can look to make the music work. At least do that, right? At least do that. Do both. Do both for sure. Like, nope. Every artist that's winning big is doing both, right? Like, yeah, we know that Jay-Z, Beyoncé and you know, those usual actors for sure have money and their music can do whatever. They got real fans. But Ariana is in this new movie, right? What movie is that? I don't even know. It's that slow song that came out and they say she's going to drop another one coming up soon. Yeah, don't do it to me. But yeah, that's the sink deal, right? Yeah. All right? Everybody is going to get that extra cash. It doesn't make sense not to, right? It's just artists. Many of y'all might not, y'all might not find that level of success and find even more money just going straight to the other route. Yeah, sometimes the music is just an entry point into the thing that's going to really make you a lot of money. You know, and I think while we see it with, bigger artists have gotten the opportunity to go through enough stuff that they realize that. Small artists haven't gotten to go through it yet, so they don't believe that until they get into it. They're like, damn, y'all weren't lying.  Mm-hmm. Let me go sell socks. It's like, yeah, but you've been selling socks from the junk, you know what I'm saying? Hey. Clay Black said, bro, I made him million dollar socks. I believe him. He said that? Yeah, he said one of his songs. Something, something right in the box. I made him million dollar socks. He did say that. Yeah. He did. I guess I just assumed that that was not socks he was talking about. And I just said, no, he was talking about. But maybe he was. You might be right. Yeah, bro, I believe him.  Oh, man. But yeah, man, the money is out there. It's so many ways to get it. Even we just literally, this is the whole conversation because we just talked about the experiences. The experiences, right? There's so many ways to brand it. Look at yourself as a brand. Look at yourself as intellectual property and look to build intellectual property with your intellectual property. Because that's the thing that becomes easy to monetize. You can sell that itself. So then like, OK, now I don't own. Let's just say adventure ATL, right? At one point I was like, well, should we could just sell adventure ATL? The festival concept, the name. And then have nothing to do with it because we were going to target a very specific audience and how it was being built, right? That's the way I was seeing it. So and build the cloud and energy in that space. And just like, oh, it could be on cups. It could be on pencils. It could be on clothes. It could be in different experiences and spaces without me even having to do that work. Well, how many they don't do? What's his name anymore? Wood, wood, wood, wood. Damn, bro, the festival. It's an old-ass festival, OG festival. Hippy, Dippy festival. What's called it? Brain, brain, it's my brain. Let's just say Burning Man. Dang, it almost came to me. I'm going to find out there real quick. But I know Carlos Santana was there. Stockwood? Is that what it was called? Something Wood, Wood. Dang, whatever. Anyway, if Burning Man stopped having a festival, Burning Man as a brand could still move on, keep going. Yeah, 100%. Like literally people are going to have t-shirts. Right? Yeah. That simple. It's a thing that can be sold. So we should have a deeper conversation on intellectual property and ideas and how that's going to be very, very different in this content space and era. But we got to close out for today. Thanks for watching. If you enjoyed this clip, then you should watch the full episode of No Labels Necessary That It Came From and it's going to really blow your mind. Check this clip right here.


If you've just joined us, welcome to class. This is your favorite class where you use all the electronics that you want to make as much noise as you can and dance till you drop, OK? My name is Valentin, and it's Valentine's Day. Woo! It's OK. We have DJ at Keen Kingsley. That's at Keen Kingsley on Facebook and the rest. But the gram is Keen Kingsley underscore. Yes, spicy fingers? Hiya. I want you to meet a very special friend of mine. Yeah, yeah, we're going to give you something very special for Valentine's Day. Hi. This is where you use your mic, sweetie. Yes, there you go. Hi. You want to say hi to my friend over there? Say hi. You can turn and say hi. Hi. How are you? Ask him how he is. How are you? I'm fine. How are you? Good. I'm good too. You think he's a good DJ? Yes. How do you know? Thank you. How do you know he's a good DJ? Because I just saw him do DJ. Yeah, so we have to dance the next time, right? No. Come on. What is your name? Gwef. Gwef. I want to look at people over there and wave and say hi. My name is Gwef. Come on. Please say hi. Hi. My name is Gwef. My name is Gwef. Yeah, how are you getting used to this? You go to school? What school do you go to? Rosslyn Academy. That's good. Should I come too? Or am I too big? I'm too big. Yeah. What? No, I'm sure that people are bigger than me in your school, no? No. Ah, sasa. Na choma. Na di choma, I'm just chompering myself. OK, so you came to do something very special for us today. Yeah? Yes. What is it? Sing. You're going to sing for us a song? Yes. Wow. All right, you want to go right into it? OK. OK, you can stand if you like. Kingsley, there's no scratching. She's just singing. OK. I see trees of green for me. And I sing to myself. What a wonderful sea skies of blue. Pleasant day. Oh, my. Kingsley, you got to clap. No, no, guys. Help me clap. Help me. Oh, my God, you're so amazing princess. Wow. You have such an old soul. That's a very, very long time ago song. Like, who taught you? Who taught you? Oh. Can I tell you a secret? We have the same music teacher. He's called teacher Paul, right? He's teach me to. Do you know what he used to do? Guess. That's not guessing. Guess. You have two guesses. Guess. Piano? No, my sister does the piano. OK, you have one more guess. I was going to tell you. One more guess. Singing? Yeah, actually. I was doing singing and the violin. And funny thing, we have you singing, and then we have someone else playing the violin. We are blessed, though. Guys, let's see how much love Gweth can get on social media, OK? At the Bounce, 2-5-4 on Facebook, Instagram, and Twitter, hashtag is Bounce Nation. Yes, Valentine's Day is all about luthers and things. But I think we can shine light through what we're doing here. Do you, huh, what do you understand by Valentine's Day? Like, what does it mean to you? So what are you going to do this Valentine's, or what did you do this Valentine's? Our teacher gave us treats, and people brought in treats from home. Wow. Are you going to do anything for your mommy and your daddy? Give them a big hug. Have you been on TV before? No. This is your first time? You're so brave. Did you know this was her first time? She's a big girl. Kingsley doesn't even know what to say. He's so surprised by you. Oh, guys, give Gweth some love at the Bounce 2-5-4. Hashtag is Bounce Nation. All right, you want to sing for us the next song? Yeah, we're ready? OK, let's do it. [? Me, si le temps passe, jamais je n'oublie ?] [? Le souvenir de ma vie, gravé à moi. ?] [? Les nuits blanches, les issemis, ?] [? Les rêves que j'ai nourris ?] [? Où sont de ta voix ? ?] [? Les parrières que j'ai dit franchir, jeune, ?] [? J'ai dit partir, chercher ma chance. ?] [? Avec ta force, j'ai pu construire seul. ?] [? Mon avenir, malgré le silence, ?] [? Je vois très. ?] [? Chaque je suis bleu dit, j'en étais vous. ?] [? Même si le temps passe, jamais je n'oublie. ?] [? La mousse qui a nourri, chacune de mes heures. ?] [? Parce que je n'ai pas dit. ?] [? Pour tous ces mots rougirs, j'ai chauffé les cœurs. ?] [? Les parrières que j'ai dit franchir, jeune, ?] [? J'ai dit partir, chercher ma chance. ?] [? Avec ta force, j'ai pu construire seul. ?] [? Mon avenir, malgré le silence. ?] [? Je vois très. ?] [? Chaque je suis bleu dit, j'en étais vous. ?] [? Chaque je suis bleu dit, j'en étais vous. ?]  Like just in the morning for therapeutic papa's. Oh my gosh, she's so good, princess. You're amazing. Tell her she's amazing, please. Turn so he can tell you how amazing you are.  Picture of your parents. They've done a really good job. Thank you. I wish I was natured this way when I was young. She's singing better than some of us. Well, I don't know how old we are. So, Gwet, this is for you. Thank you for coming. You're not going to smile, nothing? No, yes, like that. Thank you for coming, OK? We're very, very glad to have you. It's overwhelming a bit, yeah? OK, let's say bye now. Guys, the bounce to 5.4, Facebook, Instagram, and to the hashtag, bounce nation, don't go away. We're going to give you some more music.  So don't go away. Let's wave.