effects of media on society. This section mainly deals with the effects of media on the masses irrespective of who shapes the content. There are various models about the schedule pattern of media which are as follows. Like there is an important debate nowadays specifically that how media is affecting the society and there is a model which explains the effects of mass media on masses in a way that media injects its message into the audience with the force of hypodemic spring. Media injects the minds of the audience in a way that the media wants to inject people with the same influence. Here it is important that media will get his attitude and behavior, shape and design as wished and inculcated by the mass media. That people start thinking in the same way and start behaving in the same way as things are shown or promoted in the media. Then there is another perspective and another model that is the two step flow model is a model which defines this relationship as two step process such that media do not directly affect the masses rather it affect the opinion leaders first which then mold the public opinion. We have seen in the first model where media directly influence the opinions of the public. But the two step flow model plays a role in the media that it combines important opinion leaders and then through those opinion leaders. Public opinion is brought under influence by the people who want to listen to what they say or the people who have good influence on what they say. We also see that even in the Ramzan transmission we get information about the Ramzan through actors or the Ramzan program which is popular by those people. So this is also a tactic of the media that instead of directly under influence they get under influence by the selected people. Then uses and glorification model. Now there is a very important question that when we have to analyze the effects of mass media on masses and instead focuses on the question that how people mass people which media they want to see. Who they want to listen to. So now the media glorifies some elements. Those elements can be from any part of society. They can be your players, they can be your actors, they can be some leaders, they can be any selected segments of society through which people are convinced. We see it every year in every show that there is a specific advertisement of a product. If someone is playing a role in it, a promotion of a particular product, then people immediately buy that product and start using it. That is the effects of the media in society. They are increasing day by day and the media is trying to invent more and more strategies. They operate the model more and more and use it to sell their products to the market. Then the interpretive model, this model actually supplements the florist model of mass media and examines that the effects of mass media are not automatic and unwilling. Rather these effects also happen in certain ways and certain directions. That is, the way the media is taken, all of this is taken in the same way with planning and people also follow it. Then there is a cultural effect model in which definitely after the media is taken, it is considered more importantly, its analysis is that this short term manipulation is not done. In fact, sometimes long term planning is done in it. For example, there is a very important example of this, that a very big tobacco company that had cigarettes, when it was just a man's picture, then they didn't sell cigarettes that much. When a woman's picture was also included on it, then the business of that tobacco company was very much on the peak. But its long term impact was that the rest of the markets they started including females in their products, whether it was related to women or not. So the cultural effects they are everlasting and media does this effort with the planning end specifically with the long term planning.


In today's video, we're going to go over the best solo builds for the brand new seven star Terraried event for Rillaboom that's just been announced for Pokemon Scarlet and Violet. The first phase of this brand new seven star Terraried will be taking place from the 28th of July running over that weekend until the 30th. So we have a little bit longer to prepare for this event than we normally would with the seven star Terraried. To start us off in the video, we're going to take a quick overview of the Rillaboom and you can see here that the Rillaboom will indeed have a normal Terra typing. So that is the big caveat to this raid. Normal types are pretty difficult to hit because they're only super effectively hit from fighting types. So that really narrows down the scope with what Pokemon we can utilize to have super effective damage against it. The Rillaboom of course will be level 100. It will have its hidden ability which will be grassy surge. For those of you that don't know that will summon a grassy terrain to the field for five turns. After that five turns it will go away after that but it will boost the power of grass type attacks by a significant amount as long as that grassy terrain is on the field. So making Rillaboom even stronger with those base grass type attacks. Its HP number because of that 30 times multiplier to its HP will be sitting around that 10,000 HP mark. So that's a total that we're going to have to beat for this raid. It's base speed it's not the fastest of Pokemon but it's not a slouch either. It has a base 85 speed stat so that's something just to consider especially if you are running things like taunt or other things to kind of disrupt its setup once we know what it is. Now Rillaboom's attacking options you can go through the list the more likely ones that we're going to see on it. It is definitely going to have a grass type attacking move and you would suggest it's probably going to have drum beating its signature attack of a wood hammer but it might have both of those moves. We've seen previous seven star Terorids carry both stab attacks, big ones that can do a lot of damaging especially because they will be taking advantage of the grassy terrain from that grassy surge ability as well. It could happen but I would say more than likely we'd probably just see that drum beating move over the wood hammer but there's a possibility of both there. Stomping Tantrum is a ground type attack that does have access to. Now I'm not convinced it's going to have stomping tantrum but it is a possibility. It does get access to earthquake and bulldoze as well but the big problem with those moves is those moves have a 50% damage reduction when the grassy terrain is on the field so they kind of conflict with the hidden ability of grassy surger that Rillaboom has whereas stomping tantrum hits through that with no problem at all so if we are going to see a ground type attack on the Rillaboom it is going to be stomping tantrum. It does get access to knockoff so that is something that can be very disruptive especially to our setups if we're relying on things like shell bells. Things like that our item getting knocked off could be a little bit of a problem and then it does get access to acrobatic to be able to hit those big threatening fighting types that are going to be detrimental to its normal terra typing. It also gets fighting coverage so things like drain punch, hammer arm are options that we probably will see on their drain punch. It could be a bit problematic for restoring its health of course. Hammer arm is a big one if it does use that then it will be dropping its speed every time it does use that for its normal type attacking moves. Now it does get a few, one of them could be facade which does take advantage if you are affected by a status condition it does double in power and then that boosts it with its normal terra type on top of that it could be quite powerful. Body slam is an option it's not the most powerful of normal type attacks but it does have that added bonus of being able to paralyze the opponent and then we look at boom burst which has been talked about a lot of course. It is a special based attacking move it hits all the targets but obviously really boom being the drummer pokemon, the musical pokemon, boom burst being a sound based move it does make sense that we do see something like boom burst it fits quite nicely on the narrative of what really boom and its character is but it is a special based move so it won't be hitting as hard as some of the other alternatives. Giga impact is something that it does get but it has a recharge turn whether or not we see that in this raid but it is worth covering just to note it is an option. Then it's set up options it does have a lot of good setup that's going to be the one big thing about really boom and kind of getting to that raid when it goes live and then figuring out renailing down what the solar bills are going to be better going into this raid but it's set up options it has a lot it has sword stands it has bulk ups so they're two options that I could definitely see on it also gets access to screech as well to allow the defensive stat of you by two stages every time it uses it making its physical type attacking moves a lot more powerful a lot more potent as well it does get access to taunt so it has a way to shut down any setup from our side of the field and the other thing to note if it does go down a boom burst root it's going to have to boost that special attack in some way and a nice option for it to do that with is growth and of course it boosts attack and special attack by one stage every time you use it but if you combine that with sunny day the growth becomes a plus two in attack and plus two in special attack under the sun so you could see that combination turn zero where we see a sunny day and a growth happen with the real boom putting itself onto plus two attack and special attack straight away which would make it very very scary then that boom burst would become a big big problem so we'll have to look at options around that it's definitely something to consider and I think that's probably the most scary prospect out of everything that we've got from this list the growth sunny day with the boom burst and then the drum beating and all of the other kind of coverage moves like acrobatics and potentially a fighting type or grand type attack on top of that are likely options that we'll see from this really boom so getting into game we're going to start off with some builds that are going to be good going into this raid top of everyone's list probably is going to be an islep and for good reason it is a fighting and ghost type it has the fighting type to hit the normal type of the real boom for super effective damage and the ghost typing as well to be immune and have that immunity to any big threatening normal type attacks that could be coming out from the real boom so for those reasons alone an islep is always good in seven star terrors generally it's had a two week break while del fox has been around but it is back and it is going to be very effective going into this terror event so a lot of you will have an islep build in your game already you might just need to adjust a few things to optimize it for this raid but going to be an especially good choice going into this one i think fighting terror type of course is going to be the preferred terror typing on this shell bell as the item choice you've got an extra line of recovery on the anislep although you do have recovery through one of its moves and it is set to level 100 with an av spread here of 252 attack 252 defense and make sure it has that defiant ability because like we've said in that preview of the real boom it does have something like screech you can take advantage of the defiant ability where it will lower your defense by two stages but it will also boost your attack by two stages as well so you can benefit from any drops that you do get the moveset that we've went for is taunt screech bulk up and drain punch and the reason for going for the taunt is because we're naturally faster than the real boom so we will be able to get a taunt off before the real boom starts setting up if we do see it go for things like growths or sword stands or bulk ups or anything like that or screeches you're going to be able to prevent it from doing that as long as the shield isn't up before it can move so that's a really nice option i think i think if we do see something like sunny day as well with that growth then you could replace the taunt with maybe something like rain dance to kind of counteract the sunny day that is going to be utilized for that growth then we've got screech as the next option that's going to be there to lower the defense on that real boom it's going to make us a lot more powerful especially if we can take advantage of the defiant boosts and then bulk up is going to be the main thing that we're going to be concentrating on with the annihilator making sure that we are boosting our attack and defense stat which is going to help us out primarily against all those physical type attacks that are going to come out from the real boom in particularly those big grass type attacks that are boosted by the grass terrain but that is the annihilator i do think a very good option if you want to put something together to help you go into this raid when it does drop i think an islep is a very good choice and the reason why we've kind of got it there as that number one choice but we'll see as and when the real boom raid goes live whether or not the annihilator build is the most effective of course we do cover that as soon as the raid does drop live next option that we've got is galarian zaptos a really nice option we covered a build exactly like this in the chest note raid and for similar reasons it's going to be good going into the real boom raid as well fighting and flying type as well it's going to have a resist to those grass type attacks it's not going to worry about any ground type attacks either so it has a few things in its favor that it's going to really benefit from going into this raid if we do see some item choices on the real boom we have got the shell bell as the line of recovery for the item choice that is going to be level 100 and fighting terror type on the zaptos and then we have the moveset of bulk up taunt thunderous kick and close combat with an ev spread of 252 attack and 252 defense with that defined ability the basic premise is going to be getting a taunt of a bit similar to the annihilator you're going to be able to get the taunt off get a couple of bulk ups off if you want and then you're going to rely on the thunderous kick every time thunderous kick hits into the target pokemon it's going to last defense by one stage so every turn that you go forward with the the glaring zaptos using that thunderous kick it is going to mean you're getting more powerful each turn so it could be a really good option as a solo build and then close combat is going to be kind of the option there if you do need a big powerful attack at the end of the raid just get some damage off that you need to kind of close it out but otherwise the glaring zaptos is going to be a great choice going into this one of course like i always say the builds will be down in the description below if you want to take a closer look at them after the video now the next option is going to be lucario we have the shell bell as the held item on here for a line of recovery we've got the fighting terra type and it's typing is going to be fighting in steel level 100 of course the big caveat with lucario is if rillaboom does have something like stomping tantrum it could make this a little bit tricky to get set up but we have kit at the ev spread so you're still going to be able to go into this raid and potentially do this solo with just the lucario so the ev spread that we've got on the lucario is 252 hp 252 defense the rest put in special attack with a modest nature and the move set is going to be iron defense metal sound nasty plot and a roarsphere now the reason why we've got 252 evs in hp and defense is because if you have that combination and we see stomping tantrum from the rillaboom without an iron defense it's doing just under 50 hp to this lucario so it means you're going to have room then to get an iron defense off use a heal shape you need to and then kind of commit to the rest of the strategy if you want to with something like the metal sound and then the nasty plot then that metal sound nasty plot combinations very strong metal sound going to reduce the special defense on the rillaboom by two stages every time you use it nasty plot boosting your special attack by two stages every time you use it and then you'll rely on that aurora sphere to do your big damage and especially after you do terastalize with the lucario you're going to be doing really big damage you'll be doing about 50 percent of damage to the rillaboom if the shield's not up once you are terastalized and you've got those three metal sounds three nasty plots up and you're probably only going to need to get like one iron defense maybe two iron defenses off to put you in a good situation where you're going to be able to get the rest of those moves off get your setup off but it will all depend on how the rillaboom interact in the raid when it shields go up when it nullifies stats on your side of the field when it nullifies stats on its side of the field so these are all things that we have to take in consideration when the raid goes live but as a build primarily the lucario is pretty nice with the EV spread and this move set it does have the options to potentially do some good work solo going into this raid the next up is Corridon yes the legendary pokemon fighting and dragon it's going to be a great choice going into this raid we've got the fighting terra typing on at level 100 and we've given the item a clear amulet you can change that for the shell bell but i feel like the clear amulet is quite nice going into this one with Corridon because if we do see something like screech from the rillaboom that is a big possibility it does mean that you're going to be immune to any of those defense drops meaning that you're going to be able to stay on the field a little bit longer with Corridon the move set that we've went for is swordstand screech collision course and drain punch and the EV spread is 252 attack 252 defense with an adamant nature the rest is put into hp but the basic premise of this like a lot of the other builds go for those screeches turn one to turn three get the rillaboom down to minus six defense then try and get your swordstand set up if you're doing this solo of course three swordstands and then go for those drain punches to recover any health do some big damage and then you've got collision course as well which is an even more powerful fighting type attack which is going to be able to kind of cut through the rillaboom pretty easy but Corridon being a legendary pokemon as well going to be probably able to go against the rillaboom a lot easier than some of the other choices but a very very strong choice to go into this one with and i think going to be an excellent one to kind of prepare for going into this raid next up we have to mention it it is going to be good old ironhands fighting and electric typing with the fighting terra type shell bell as the item of choice and the move set of electric terrain belly drum iron defense and drain punch ev spread of 252 attack 252 defense rest in hp with that cork drive ability the big thing about the ironhands is that it does maybe have that little bit of a weakness to ground type attack moves that the rillaboom could carry so again if we do see stomping tantrum it could make it a little bit awkward to go in with the ironhands because it will be getting hit pretty hard from that attack and it's the same for Lucario as well and obviously if we do see something like acrobatics these fighting type pokemon are going to have a little bit of a hard time going in against the rillaboom because the acrobatics will be double power because it hasn't got a held item but we are going to cover some options outside of just fighting type attacks in a moment so stay tuned for that basic premise of this is you can set the electric train up early on it gives you the cork drive boost it gets rid of boosting the grass type attacks coming out from the rillaboom then you want to probably prioritize setting up those iron defenses you can get one to two iron defenses set up and you're going to be soaking up the attacks from the rillaboom really easily then put yourself in a good position with your health get the belly drum off and then you're going to be able to throw out those drain punches i do feel like this set could actually do some work against the rillaboom and ironhands bulky enough as well to be able to take a flurry of attacks coming out from that side of the field so it should be able to kind of compete with it pretty well the ev spread as well maximizes your chances of being able to take those big physical type attacks but the ironhands going to be something as well that you all have probably built already if you do raids quite frequently so this is a nice option to kind of just tweak a little bit for this particular raid and of course we're going to mention our case we mentioned it a lot here on the channel so there's going to be another good option going into the rillaboom it is very good it's one of the strongest poke one in the game that we've got and it's got the attacking options to kind of go in against this and probably make it quite easy you can change your terror typing to fighting as well if you prefer to that'll just mean your attacks once your asterisks will be doing that a little bit extra damage which is always helpful basic premise of the move set is going to be recover calm mind acid spread judgment like you've seen many times on the arches and the ev spread is going to be 252 hp 252 special attack modest nature you can take that hp investment out and just put it all in defense if the rillaboom is primarily just going to be physically attacking if there's no special attack and moves like the boom burst there but having the hp there just for this arches means that you're kind of covering both bases the physical and the special attacks that could put potentially coming out but the basic premise as always with the other arches builds that we've had is going to be get those calm mines up as soon as possible get three to six calm mines of boost your special attack special defense up to the point where you're feeling comfortable get three acid sprays off then you can terastalize use your judgment and then go to town doing a big super effective damage against the rillaboom with the fist placed attached of course as well the final three builds that we've got for today's video the first one we're going to start off with is new it is a bit of a different build but I think has potential to go in against this really boom and do a decent job we've got the shell bell is the held item fighting as the terra typing and level 100 then move set that we've got is going to be nasty plot acid spray iron defense and aurora sphere with an ev spread of 252 hp 252 defense and the rest put in special attack with a modest nature so the basic premise is going to be a lot like the other sets that we've seen we're going to go for those iron defenses off the bat to get three iron defenses up maximize your defense stat then go for your nasty plots boost your special attack by three stages then go for your acid spray which is going to reduce the special defense on the rillaboom by two stages every time you use it and then just start chucking out those aurora spheres that are going to be super effective against that rillaboom and a special fighting type attack as well which is going to be hitting it for very big damage once you get this set up complete and it also gives you a nice recovery with that shell bell item attached some new could be quite a decent option I think if we see something like knockoff on the rillaboom it's going to make it a little bit more tricky to deal with because it will have that super effective damage onto the mew but the chances of it having knockoff are probably a lot more slim than it having something like acrobatics or stomping tantrum I see those move options being a lot more likely than the knockoff but it is still a possibility but something else to consider and of course if we do see something like acrobatics on the rillaboom and it's making it difficult for all of those fighting type attackers to come into this raid then something that's not weak to that acrobatics could be a good option mew falls into that category another one I do really like going into this raid is going to be glarian slobro it has got that poison and psychic typing it is going to resist all of those grass type attacks coming out from the rillaboom of course it does have to worry about things like stomping tantrum and of course knockoff that it's going to be weak to but if those aren't options on the rillaboom I see slobro glarian slobro being probably one of the best options going into this raid terra typing should be psychic so make sure you do change that the terra typing on the slobro to psychic just to maximize the damage when you do terastalize leftovers is the option of choice on this slobro combined with the grassy terrain it's going to be on the field from the rillaboom once you do start setting up you're going to be able to restore a lot of health quite quickly with both of those things stacking together level 100 of course and then a move set of acid spray iron defense nasty plot and stored power quick draw is the ability on the slobro here but we don't really need to worry about that too much it's not going to play too much effect here with an ev spread of 252 hp 252 defense and the rest put into special attack with a modest nature basic premise of this move set again a lot like the mew we're going to go for those iron defenses turn one to turn three maximize does nasty plot after that three times and then go for three acid sprays at that point you should be able to terastalize and then the rillaboom as well be minus three special defense you'll be completely set up and then you're going to be able to terastalize into your psychic type and then launch off those big sword powers that are going to be at maximum damage really and you're going to be able to kind of cut through the really boom pretty quickly and we know that slobro even though this is the glaring version is pretty good going into seven star terrarium so this one depending on the move choices that the rillaboom does have should be able to do a good job against it as well and the final one that we're going to mention today is anamaris yes the new genie pokemon from pokemon legends also so if you've got access to this in your game it could be a good alternative option to go into this raid with especially if like some of the things that we've mentioned so far the acrobatics are problematic for the fighting types stomping tantrum or problematic for some of the ground week pokemon that would be good against rillaboom so anamaris kind of doesn't really have the problem of any of those things it doesn't worry about the knockoff either and it does have a nice way to be able to kind of set up snowball a bit like that galarian zapdos we have got the fighting terra type on it of course shellbell is the item of choice so we've got a line of recovery because it doesn't have recovery really outside of that with the moveset of taunt misty terrain terror blast and super power the big important thing for this build in particular is that contrary ability so anytime you take stat drops it actually does it in reverse so you get stat boosts for those so super power is something that gives you an attack and a defense drop actually activates the contrary so you get an attack and a defense boost every time you use it so you be getting stronger every time you use it and getting better defensively which definitely helps out against this physical attacker like the rillaboom and after the super power because the one drawback with it is it doesn't have a very big amount of pp just make sure you pp max it before going to this raid if you do choose the anamaris and then the terror blast is there after you terastalize that you can rely on to get super effective fighting type damage onto the rillaboom once you are set up misty terrain is a nice option for you so if you want to get rid of the grassy terrain to reduce the damage of those grass type attacks you will have the resistance but you got to remember it will still be hitting pretty hard with that grassy terrain on the field and it cuts off the line of recovery from the rillaboom the taunt is a nice option as well to shut down any set up from the rillaboom you will naturally be faster as well than it and then an av spread of 252 hp 252 defense with an adamant nature the rest put in attack and i think this set will do really well i think depending on if we see the rillaboom set up early on in this match you can go for that turn one taunt you can go for the turn one misty terrain and then all you want to do is just concentrate on going for the super powers until you're boosted up you can terastalize and then you can use either that or the terror blast to start throwing out big damage onto the rillaboom and it could be a quite decent option of course going into this one and that's what we want to do in these raid guides as well we don't want to just give you options that can potentially do well against this raid you got to look at the wider scope of what the rillaboom can maybe have and throw out some additional options that could potentially be good as well going into this raid and i think we've covered pretty much most of the bases so far of course and they are all the builds for today's video we will be doing a support builds video later in the week it might be up next week before the raid drops but there are some very spicy pokemon that you can take into this raid they're gonna have a great time supporting disrupting the rillaboom and supporting the rest of the team so you can take online and have a really successful time with into the rillaboom of course we don't know anything concrete yet until the raid event goes live but as soon as it does as always we'll do that preliminary testing and then we'll come out with the best solo builds but i do feel if you want to do any preparation going into this build these are some of the best pokemon that you can put together in your game now to kind of get yourself ready to go in against this pokemon so i hope you found today's video useful if you have as always i do ask a huge favor just drop a like on the video and if you don't want to miss that support video as well as the best solo build when the raid event goes live do hit that subscribe button so you get the notification when that goes live and you have the easiest time possible going up against this rillaboom which i do think will be a pretty difficult raid because rillaboom very good defensively and it's going to be tricky depending on the move choices that it does have what the pokemon give it going into the seven star turret the del fox was tricky and i can see this one being even trickier but let me know what you think down in the comment section below let me know the builds that you're going to be preparing going into this what pokemon you think going to be good against the rillaboom as well and i will see you all in in the video very soon so until then friends take care of yourself


Well, for those of you who may not know me, my name is Kendall Locke and I am the district six director. I just want to say thank you to each of you for being here. Thank you guys for deciding to join us. Of course, you guys could be anywhere. And so definitely glad to have you here and sharing the space with us. Council member Williams just walked in. He was running in some traffic from a another city meeting. As you guys could imagine, we're rocking and rolling. But I just want to share a few updates just on some upcoming meetings that is happening here in the district. Then I'll pass it over to council member Williams and then we'll pass it over to our animal control team. So of course, we have this meeting that is going on tonight. We have another meeting that is scheduled for March the 24th, which is a Thursday. That is at six o'clock and that will be at Chisholm Trail Community Center. That is going to be a meeting on the upcoming bond as well as the upcoming charter election and just some other things that city staff wants to talk and update residents on. And so like I said, that's at six o'clock on March the 24th and a great deal of our city staff will be in attendance with us. So you have the opportunity to meet them if you haven't already ask all of your questions, pretending to the bond and to the charter, see what's going to be included in the bond proposal. And so that will be that meeting on the 24th. Also on Thursday, April the 16th, which is a Saturday, we have a new monthly initiative called Litter Day with Dr. J. And that is where we are choosing different neighborhoods. And we are going in partnering with Keep Fort Worth Beautiful to clean up those areas. And so we are working hand to hand with our litter abatement team. And for those of you who may not know, because I know several people reach out to the office about it, our litter abatement team, they work around the clock with picking up litter. And so of course, if you ever have any concerns about a particular area, something in a park that, you know, is just looking a little trashy to normal, feel free to reach out and I'll get that over to them. And they'll take care of that. But also, too, we will be doing those voluntary cleanups. And so we kicked off our first one this past Saturday. We picked up, I got a report, it was 58 pounds of trash. And so we did all, yeah, that is something to clap for. So we did all of Summer Creek or a great deal of Summer Creek Drive, and then in Chisholm Trail Park and in some of that developing area. We're also in the process of scheduling a meeting and comparing schedules with the master developer of the nears and roundabout at Summer Creek Drive just to update everyone on the development that's coming there. We have some great updates and great things that are coming. So definitely want to be able to update you guys on that. And other than that, of course, we have some great updates pertaining to redistricting and just other things that are happening across the city that we will definitely get out via email and robocalls and all of those great things. As always, if I can be of any assistance, I'll give you both my number and my email. My number is<PHONE_NUMBER>. That's<PHONE_NUMBER>. And that's my cell.  And then also to my email, which is Kindle, that's K-E-N-D-Y-L-L dot lock, L-O-C-K-E at Fort Worth, Texas, all spelled out, dot gov. So that's Kindle, dot lock at Fort Worth, Texas, dot gov. Please feel free to reach out. If you have any questions, just want to, you know, have a schedule sometime with Council Member Williams just to talk and share your concerns or say hello. We're always here and glad to be serving. So without further ado, I'll bring up Council Member Williams. All righty, good evening District 6. Oh, come on. We need a little more excitement to that. Good evening District 6. It is a great district indeed. Thank you for that. Well, good evening, everyone. For those of you don't know, I'm Council Member Jared Williams, and it's such an honor to be able to serve this great district. So many amazing neighbors, so many amazing neighborhoods. And all of you are who make, you know, our district great. So thank you for being an amazing neighbor and thank you for sharing in this work with us. I'm really excited to be able to share all of the updates.  I totally get that. But we have amazing updates to be able to share about what we are doing as a city, what I'm doing alongside Kindle in our office, and then also what you can do to help us in helping our egrets along their migratory, you know, season and their flight paths, while also reducing the impact that happens on our residential and commercial properties. So without any further ado, my role is really to kind of share what we've been doing as a council office. And then I'll introduce some of our city of Fort Worth team to share a little bit more about the plan and what you can do as a part of that plan. And then we'll round off this event with Q&A. And so at that moment, you can ask any and all questions and myself and the team that you see around and be able to answer your questions. So when we were elected on June 5th, you know, we started receiving a lot of your emails about egrets, my background is environmental science. So little did I know on the first day I would be able to handle a conservation issue. So I thought that was really interesting. However, I was also really troubled to know the magnitude of impact that these federally protected birds were having through their nesting and roosting on our residential and commercial properties. So we got hard to work alongside many of you, one learning about how egrets and their roosting and nesting were impacting each of you in our neighborhoods. And then also, as a part of those conversations with you all and with our team, like code compliance, animal control, et cetera, we were able to develop a couple of plans to address that. So in a few weeks, maybe when what council meeting are we approving the operational policy on the 22nd? So that's an exact date. March 22nd will be approving our egret migratory bird operational policy. That'll basically the intention of it is to coordinate our city services and in the coordinate education efforts for our residents that are intentional and regularly scheduled because we know that there's always going to be a migratory season. And so it'll schedule our plan and our coordination efforts. So as a part of that plan, it does three things. One, it sets instructions on how we're able to deter birds, specifically egrets, but it covers all migratory birds. The second second thing it does is it basically coordinates all of our departments in doing that. And then the third thing it does will in that coordination, it educates our neighbors. So there's education component of this plan. And then lastly, it promotes conservation. And so we are super excited to have the operational plan. We also recognize that plans don't work unless we have amazing people to execute them. So all of the people that you see in the back of the room and all the people that are sitting next to you are part of this plan. And we'll go deeper into details with that. As a part of the conservation efforts, I'm excited to share that we've really been working hard to ensure that we have open space conservation areas that have more suitable habitat than our residential and commercial areas for our federally protected birds. And one of the highlights from our work in the in the first eight months together, we were able to approve the largest open space conservation area ever in the history of Fort Worth right here in District six. It's a Rock Creek Park and it's 275 acres worth of open space conservation, which is almost a day's flight. No, not a day, but a couple of minutes flight for Egret right down the road by Tarleton State's campus. As a part of that conservation effort, I think it's 80 acres of that will be designated as traditional park space, but the remaining about 200 acres will be for birding, trails, hiking and conservation. So it's an amazing win as a part of this conservation piece of operational policy. Also some more good news. We as a council did something to fund our or to replenish our fund for open space conservation program. We called for $15 million in the bond to create more conservation areas across the city of Fort Worth that can serve as suitable habitat for our migratory birds, recreational amenities for our residents and just help us, you know, be a shining example of what it looks like to promote conservation in one of the largest cities in the country. So that is some big news. Yeah. And again, you know, all of that work came from all of the discussions that we had in our first listening circle, which was definitely a tough meeting for all of us, right? And and it's because of these kind of conversations that we're able to continue to, you know, represent and respond to the issues that we all have as as the neighbors and district six. So that is some exciting news on conservation. The other piece we recognize is that, you know, this plan won't be able to deter all egrets. And what we recognize is that even with the best plan, we're still going to see some impacts on our residential and commercial areas. And so Kendall and I as an office, we've been working with Congresswoman Kay Granger, our Congress congressional representative to look at what federal funds we can secure to try to provide relief to help property owners, residential and commercial who are affected by the impacts of migrants. We recognize that they're federally protected. And when they're nesting, when they begin to nest in ruse, we can no longer deter them. And, you know, as a result of that, you know, important federal piece of regulation, I think it's also important to recognize that that that conservation effort has impact on our residents and our business owners. And so and so that's why we're working alongside of the Congresswoman to create resources that help mitigate the impact for the egrets that the plan doesn't deter to better habitat. So more news on that will be coming and we'll continue to share that in our newsletters. Right now we're working on a letter with the Congresswoman's office, basically to advocate the Congress for more resources to help us as we get impacted by all sorts of migratory seasons. Then the last thing I want to update is on March 22nd, we'll be doing the proclamation as well or another day. So on March 22nd, we'll also be doing a proclamation, just to recognize as a city our commitment to deterring and conserving our migratory birds, but deterring them and their impact on residential and commercial areas for open space conservation areas.  That is a great meeting to come see us in action and to be a part of a important day in terms of the city, you know, making a an official commitment to addressing this issue. And then the last thing our co-compliance team, Brandon Bennett, is working on designating or a certification to designate us as a bird city USA. And so basically a bird city USA is a really distinguished certificate. We also are a tree city USA for those of you who didn't know. But the bird city USA is basically just a process saying that as a city we're taking steps to create conservation areas for our birds and especially our migratory birds. So that's a that's a lot of we're working on from a from a council office, but please know that, you know, our solutions and ideas are only as good as, you know, our conversations with you on. So as you continue to see things, as you continue to see issues related to this issue, please reach out to our office so that we can continue to work on this issue with you. So that is a bit of our update. And next, I will invite Chris Lorette. He's going to come share a little bit a little bit about this plan and what you all can do to help us in executing this plan. So Chris, come on up and then we will answer Q&A after the staff presentation. So thank y'all again. Hello, my name is Chris Lorette. I'm a field superintendent over animal control and egrets. We don't want them, right? No egrets. So this year, we have been putting out a lot of stuff. Me and council member Williams, anybody seen our video with egret stuff? So he was a good guy. I was the bad guy. So a lot of that is just making sure that everybody understands that the egrets or they're not bad, but they're not good because we don't want them in our properties. We don't want them to mess up our properties. We don't want them to nest in our trees. We just don't want them, right? We want them outside. We want them in the forest away from us. So we don't have all the smell, the birds, the poop, all that good stuff. But the one thing y'all do want to look at is we're right on the brain. You know, they normally fly in in the February. They depending on the weather, they might be here. Now they might be here later. We got a good couple of code spells that's coming through with might push them back a little bit. But you want to look for your night herrings. They got those they're kind of grayish black.  You want to look for your blue herrings, the little blue birds. They're they're the ones that's going to come in first. Okay. You want to make sure you get your streamers up in the trees. You want your scary eye balloons above the trees. And I know a lot of people can't do that. So you're going to have to get somebody to get or you get some good long rope and you just let it go up there and helium. It scares them. If anybody wants to get those little owl stands, those are great. You put them in the trees. They scare. They don't like them. Egrets don't have a really a predator. Okay. Hawks, eagles, all those guys, they don't mess with the egrets because the egrets got those long beaks. It will poke their eyes out. Egrets will go after bigger animals to bigger birds, all those things. A lot of people I've been driving through neighborhoods. My guys back here. Some of my officers, senior, senior officer, Jose Flores, officer Carlos Garcia, and officer Ryan McDaniel, officer Trent Westbrook, and officer Joshua Norris. Y'all gonna see them driving in through the neighborhoods this whole time. Because from now till May, our whole mission is egrets. Okay, y'all, if y'all see an egret, anybody knows how to use forward my forward app. Use it. They have a sighting thing on it. You just go in specifically for egret sightings.  Send it to us. Well, I look at my forward app all the time. And I look at the pictures. These guys have it on their phones. They can look at it, they can go over there, give us a where they at, let us know. We're gonna make a lot of noise. And if you see it, and if it's in your yard or your trees, pot and pans, you know, air horns, don't use the bangers please. We forward does have a fireworks incineraries that y'all can't use out of one child to get in trouble. We do use them. We have a permit to be able to use them. We have to notify forward and forward fire police and fire because they don't want us making any fires or things. So we got to be very careful. You definitely want to make sure your trees are cleaned out. A lot of people have them done. I see some that don't have them done. If they're your neighbor, talk to them.  You know, if they can do anything to, you know, take care of that trim out the trees, get it cleaned up, clean you yards. They love the twigs. You know, they'll jump up and down in the trees to make that nest. You see them doing that. They're trying to build nests.  That's your scouts. That's the ones that's gonna come in. They're gonna start building those nests and they're gonna work in and they're gonna start clucking their their noise and making that that noise that y'all ain't gonna really know what's going on. Some people think it's cute, pretty until the mess comes. And it's too late. Okay, so keep watching. The more you watch, you walking through the neighborhood, look up. Nobody wants to look up. Everybody's looking down watching where their feet goes.  Look in the trees. They had a lady last year up north. She was walking never looked up. One day she looked up and she said, Oh my, look all the white birds. It was too late.  You know, we had to go over there. We tried to do what we can get them out. We don't want to be that. We don't want to be there. Last year we had it on Winchester. Now, thank thanks to all the neighborhood, all the neighborhood citizens in that area working with the lady and getting the trees chopped down and getting them cleaned out. That's great. We're halfway there. And I say halfway. You know, because the whole way is we don't have we're not gonna have any regrets. There's still trees. When it starts blooming, the egress are gonna come. You know, and it's soon, very, very soon. Everybody's looking at me. It's like, y'all want me to say more or more? I mean, it's, you know, it's hard to really say what's going to really, really happen. You know, a lot of us, we're going to be in the neighborhoods. We're going to do what we can. We need y'all to let us know where they at. We need y'all to walk outside with a pot and pan with an air horn, whatever you can do, just to scare. If you see more and more coming, we know they come in around six o'clock, 630. When the lights start to come, you know, they'll start flying in. And they're going to come in a lot. We had about 155 to 200 last year on Winchester. Double that. More and more. They don't stop. It's it's a process they they they're not the smartest birds. Okay. But it's a habit for them. That's why they call it a habitat. It's their habit. They just keep going. They go to the area where they used to. So we try to scare them out. And hopefully we can scare them out to where they not in the neighborhood next to you. We don't want to keep moving them to the neighborhood, to neighborhood, to neighborhood. I want to move them completely out to get them there. It's going to be hard. We try to track them. It's hard to track them. Sometimes they'll fly. And they may fly two neighborhoods over. They may fly 25 miles away. But it's hard. So we're going to need y'all help. Let us know where they at. If y'all see them, you get out there. You scare them out. You see more of them. Give us call us. Take a picture of them. Just I don't care how many times you call. The number is<PHONE_NUMBER>. The call center will take the call. They'll put it in the system. We're going to get to I'm sorry<PHONE_NUMBER>. That's our city call center. They'll take the information. They'll put it in the system. My officers get it. They have a computer in the truck. They get the call right there in the system. We'll get out there. These guys are only going to be doing egress when it's time. We do a lot of other things, but egress is our special priority. You want me to keep talking?  Can you bring up the team so that they can all see them and kind of put an end to the base? Carlos, Jose, Josh. Yes, ma'am. Whenever you go on My Fort Word app, on the My Fort Word app, whenever you download it onto your phone and you can take a picture of the egress and it allows you to go ahead and put the address in there and that will just automatically you just hit add and it will go through the system. I worked with our call center, the superintendent over there now. She created the whole thing and I worked with her on how to get it all in there. Also, if you have trouble downloading the app, you can call our office and we will connect you with the My Fort Worth team and they can help you download it. Also, if you see a sighting, you can also email it to us and we can put it in the system if you don't have a smartphone. I guess we can open it. Do you want to introduce them first? Since I introduced them earlier. This is my senior code officer, Jose Flores. He's over South District. He's always in South District doing everything, not only egress, so if y'all need him, he'll be out here. I have my special operations guy right here, Carlos Garcia. Then I have Trent Westbrook. A lot of y'all probably seen Ryan McDaniels because he's been out in the neighborhood a lot recently and then I got Josh Norris. All these guys are going to be out there. If y'all see him in the dog trucks because all of them drive the dog trucks, y'all see them? Y'all want to say something to them? Ask them a question. They have all the information too. They, I have a whole bunch of paperwork and all. They read over it. They know it. Some of them been doing it for a couple years now with me. So, any questions y'all have? Just ask them. Stop them. Weigh them down. Thank you for that, Chris. I wanted y'all to Oh, yeah.  We also have our PD, our MPO officers here and we have Brandon Morris who is you all's MPO and so also if you hear any noises that sound strange, you can feel free to call the MPO. Nine times out of ten, we're coordinated in our efforts. Ten times out of ten mostly, but they, they will be able to give you information about the noises you hear. I know the these sounds can sound like gunshots and so, you know, it's important that, you know, you connect with the MPO so that he can, you know, update you all on whether or not this is eager to turn to whether it's an emergency that we need to route through PD. Okay. At this point, we'll open up the floor for Q&A and me and Chris will tag team. Any question that you have and we may bring our MPOs up if, if it's a PD related question with eGrid. So, yes, sir. Last year, you mentioned you were able to take some of the eggs out of the nest and you were hoping to be able to do more this year. Do you have a federal permit to do that? Yeah, she asked to repeat. So, he was asking me if last year I was able to pull out some eggs and nests out of the trees. To do that, you have to have a federally, a depredation permit to do that. We have submitted for it and it's in the approval process at this time.  This year, I did request for more. But even with, even with me submitting for the permit to do that, you have to give a good program.  We have to deal with all those eggs the way they tell you to and then you, once you get rid of them and you, I, we was able to actually give them to all the rescues. The rescue guy took care of them. They, whatever was viable, they dealt with it and we didn't have to kill any birds, which was what I wanted to do. I don't want to kill any birds. I just want to get them out of there. But the program, you have to explain exactly what it's all about deterrence. So, before I get to the point of actually pulling eggs and pulling birds, we need to deter. So, that's the last resort. My next question is Avery Island, which is owned by the people that make Tabasco sauce, they've had a rookery there for about 100 years and it's a raised platform. The birds come every year, same place. If we had something like this, in this new thing that you're talking about, then the land that was setting the site, if we built a permanent thing like that, then you could take the eggs there maybe, get them started. Is that going to happen? Yes. So, that's what we're working with our federal partners on and with Congresswoman Kate Granger's office. They're also helping us with the permit as well. We are looking to, and I can't disclose some of the efforts just yet, but we are looking to set up or use best practices to attract e-grids to our conservation area. So, we are very early on in the discussions of that and so I don't have a lot of details on that, but that is one of our next steps. We're also looking at partnering with the Army Corps of Engineers because they also own a lot of property adjacent to Rock Creek Park that's much closer to here by Bembroke Lake. So, we're hoping to kind of create a system of strategies that will attract them to our, I'm two hundred and five acres, but also the Corps of Engineers, but it's very early on in discussions on that, but that's an amazing idea. Thank you. Yes. I wanted to put in a plug from the My Fort Worth app. I heard about it at another meeting that I attended at the Chisholm Trail thing, and I didn't think that I have to use it, but it was very responsive and very prompt when I reported a sewer leak in a neighbor's yard, and I had to submit my email, and I submitted pictures of what I saw, and boy, within one day they were on it, and it was taken care of. That is so amazing. Any chance after this we can record that statement? That was commercial ready. Let me tell you, I was very impressed. Submissions, I thought, yeah, right, I wonder, and bingo, I think later that day I got my response, and they had somebody out there that night, and I think it was on the private property, but the people were notified, and they had to get some to take care of it, but it was wonderful. That's so amazing. Now you can use My Fort Worth app to tag specifically egress, but you can also use that for a number of other things. If you see litter, you can tag it. I actually have my litter picker uppers. I don't know what you call that thing, but in my best, so I'm also actively stopping along the side of road, putting in my Fort Worth and picking up what I can, right? So this app is really great. It saves you a lot of time. You can also call the call center, but the app is also really good. What are the questions? Yes? The main area of Fort Worth last year that had the biggest egress problem? So the question was, was our area the area that had the biggest egress problem? Chris, you might want to answer this, but from my understanding, no other council members were talking about egress. So there's an inside joke in the council offices that I'm the egress guy, but I'll let Chris answer it more quantitatively. So we had, you had 125 or 155. I've tried to count all of them. We also had China Rose up north. It's, I can't remember the actual neighborhood, but they got hit the year before as well. That year, last year, we had probably about 75 in there. We was able to actually get all of them out and all the nests out. So yes, you are the only one that got hit hardest, but I want to give you a little bit of, it's not only here and that's why we try to get, we send out stuff to the whole city. And I told my PIO, which is our public information officer, I said, if you send it to one neighborhood this year, I'm going to be upset. Send it to everybody because everybody needs to know it's not just your area, because if we move them from here and they just fly somewhere else and they don't care, they don't do anything, what's going to happen is it just moves the problem. And I'm not liking moving the problem. I like to deal with what I can. Unfortunately, every year, you know, I've been doing this for 12 years. So yes, it moves because nobody listens and I want everybody to listen because it's a problem that we're going to continue to have if we don't get the whole city together about it. That's really great. Just to add on that, in addition to all the communication that we're doing city-wide, we're also, we have coordination as staff to where we're doing things like doing eager tree trims in our right-of-ways and in our park spaces. We're also doing our park on all of the hundreds of, if not thousands of acres that we own in in city property as well. So, you know, we'll be doing that same thing. I know that's important in Cannon Ridge, for example, because of, you know, the great parks that we have going through Cannon Ridge. So we'll also be maintaining that area as well. And the park's team knows to look for egress as well. So that's another example of the coordination going on. Is there a website we can go to that we see all the meetings that are coming up? Or how do we find out about the meetings and stuff? Absolutely. So first, if you sign in today, that'll add you to our District 6 email list. So anytime we have events like this, we'll send an email, we'll also do a robocall. So you'll hear my voice. It won't really be me, it's recording. You'll also get our monthly newsletters. So like today, our newsletter went out and it had the list of all of our upcoming events and the things that we're working on. And then also, you can always reach out to our office, you know, for more specific details about any of that. Kendall, is there any? And then too, there's four of them. That's the mic. Then two on these, when you go to the City of Fort Worth website, and it's under government, you hit that tab and then it lists all of the council districts. And then if you hit Council District 6, and then it should pop up with his picture, and then you'll see there's a, to the right of the screen, it says District 6 News or it says City District News or something to that effect. And it will actually list all of the upcoming events.  And then just one addition, for those you have social media, we also post regularly on social media. All of our social media handles are Jared Williams TX. And so, you'll see all of our Vin Flyers and any community meetings that we have or any community events that we are hosting. What other questions? Yes. Two Junes ago, we moved to the other side of Chisholm Trail and a small gated community, and we had gorgeous Golden Crown Nightmares. We've had them both in Junes past, and I thought they were great until I found out that they're the leaders. How worried should I be? This is going to be the third June. I haven't seen any emerge yet. Well this time, please, when you see them, reach out to us. That way, especially if it's the herrings, because then we know where the scouts are. Chris, you want to add to that, because you're the expert on this thing. I've become more red and versed on egrets, but he really knows it. So, if they're in the trees right now, and there's a nest, I would go ahead and take the nest out. If you see them come in, the Yellow Crown Night Herrings are the most stubborn. They don't like to leave. They will fight you. They will fly back and forth, and you scare them away. They'll come back next week. They don't, they say, they paid their rent. They want to come back. Get the get the nest out, trim it up, scare them. If you see them coming, scare them. It's going to take a little while with the Night Herrings.  So, do it now. Yeah, but the night, I'd rather not have none of them, because they just multiply. One year, two years, three, the next thing you go get, 50 of them. I would just scare them. Let them go where they need to go in the by the water. You're closer to the lake, so you know, you deterring them. The odds are they're going to make it somewhere in the habitat around the lake in the core engineers property or our property on Rock Creek Park. So, they'll find suitable habitat. You're really close to where we're trying to get them to go. We can send them to Dallas. So, he said we could send them to Dallas, but I didn't say that. Hi, Dallas. Yes, sir. You're saying this year we're not to use the banger guns because of the fire department concern? So, the city does have a fireworks ordinance. You're not, and basically the bangers fall on the fire, the firework ordinance. You could get a citation for it. I know they said they wouldn't have a problem with the screamers. My only thing is, I don't want you getting in trouble. I would check with them if they have a problem with it, or if they're not going to have a problem with it. I know last year the Wildlife and Fishery came out and they started getting on us and I said, hold on, I got my permit and they just left. They left me alone, but I don't, my permit does not cover y'all. It only covers me, the city, and my subordinate or my designees. So, I don't want nobody getting in trouble for anything that, now I know some people had a cannon last year. That's impressive. If they are right with you doing that, I mean, I just don't want nobody getting in trouble. Screamers too, they're saying don't use the guns here. If that's what they're telling you, I wouldn't use them. I don't want, I mean, those citations can be up to, I don't know how much y'all, if they know how much the citations are, I know some of the citations could be up to 500 to 2,000, depending. So, I just don't, I know if I, if anything I do wrong on my permit, that's a $10,000 fine to me. So, I understand that. And that, call me, call me, we got them. We, I have boxes of them. I, I prepared myself for this year. So, I can use them, I can shoot them up in the air. These guys like doing them, you know. You guessed, we would love to get a stash. I don't want to know about it. If you see any of these guys and you want to talk to them. Just to add to that question, a couple things. One, like Chris said, call us. We'll come and use the cannons and, you know, all of the really heavy duty deterrence devices. We'll also get back with you all. Ken, do you want to send everyone an email? Okay, we'll send an email today about what's, we'll send the fireworks ordinance and then we'll also call out, like, what devices are not allowed. That way you'll have a better understanding of that. This week. This week. Not today. No, no. Did I say today? I mean, what time is it? It's home. It's nighttime. Okay, no. Sometime this week we'll send that out. And then the other thing I was going to say, I lost it. I'll come back to it. Oh, so one thing we didn't discuss is what happens when you actually have the egret nesting in your tree. At that point, we can no longer deter. We go, we go into our remediation part of the plan, where we start cleaning the streets and doing that kind of thing. So we also have services so that if you do have a egret nesting, please do not deter or disrupt. That's federally illegal. Please call us and then we will be able to provide services to clean the street. Unfortunately, we can't provide services on your property, but we can certainly help mitigate the impact that happens in the right-of-way and in the street areas as well. So please notify us of that as well. That's part of the reason why we're working with Congresswoman Kay Granger's office, because we recognize once they're nested, our hands are kind of tied at that point. So I wanted to make that caveat so that we're all aware that these deterrence activities are only for when the birds, when we have night herrings, and when the birds aren't nesting yet. Any other questions? In a very bad. Last year I applied several times to contact Barry. I had his number. I think I had his email. He didn't answer my calls, didn't return the call, didn't respond to the emails. So what number do we call to report? I've got a blue herring and a tree behind my house and is that number answered 24-7. How do I get hold of somebody and if I can't? And I've got the streaming sirens which I used last year without any issues. Can I use those? And if you have a permit, where did you get the permit and can I get a permit to use? All really great questions. And first I just want to say, you know, it's our job to serve you all excellently.  You know, for this year, that's part of reason why we're putting this plan. If you do cite egress, you can call the 1-2-3-4 number that Chris gave out earlier, or you can call Kindle's direct number as well. No, this call center's not 24-7, correct? Actually. So the call center's open pretty much from six to, I think six or seven, like that, the live call center. Whenever after six o'clock, I have a dispatcher's that are logged on and we open all day long pretty much. We're 24-7. So I answer that phone that you call whenever you call the 1-2-3-4 number, that goes to my officer. They pick up and they answer the phone till 12 a.m. After that, you would have to leave a message or a, I think it's like a call message. They'll, you leave it in there. They'll pick it up in the morning and they'll give it to us. And if it's an e-grad or anything like that. The reason we changed that was mainly because I can't have my officers 24-7. Barry was a supervisor. He can't guarantee he was going to answer the phone all the time and I didn't want him to give out his phone number. This year, he's actually reassigned to our North Campus, which is our shelter up there, and I want to make sure everybody gets through to us. So if you call the 8-1, the 1-2-3-4 number, and or the My Fort Worth app, either one of those will get to us and then we'll get out there to you. Yes sir, yes sir. Yeah, and these guys like the overtime. So, you know, I only get calm time, but they love the overtime.  We stop seeing them coming in. Glad you to have an coordinated effort between your officers and the public to drive these birds in a specific direction, because you might go out at the lake and scare them off and they'll start flying east, and then somebody in the neighborhood will scare them right back to where you were instead of keeping them going in eastward direction. Exactly. That's part of the work that we're working on to try to get them to deter to our open space areas. There's some research out there that around mating calls and setting up a sequence of mating calls. Without getting too much of the weeds, we're looking at ways that we can like set up attractive kind of devices that'll attract them to where we're trying to take them. But you're absolutely right, like the goal right now is to deter them until we further study how to deter them in a coordinated way to get them to our open space conservation areas. The other thing you brought up was related to permits. Individuals can't request permits. Individual residents, the city of Fort Worth as a governing entity is able to request the permit directly from our federal government. So that's how we're able to get a permit. And that permit, all of the things that are listed as activities for deterrence and other measures, Chris has to be on site for those measures to be implemented. So that that permit isn't a blanket permit, as he said earlier, for all of us to operate within it. It's only him and his team and he's typically on site with those. That applies to permits or the screaming sirens? We will get back on the screaming sirens with the fireworks ordinance just to make sure. Oh yes, we will get back. We have to do some, we'll read through the ordinance. We'll also ask our legal team and our co-compliance team just to make sure that we're giving out the right instructions. Also in our education materials, I think it does list what devices are allowed. So we'll sort through that and we'll send an email this week with those specific answers. Yes, ma'am. How do you get the word out to all the neighbors about the egress? Because some people don't use the network. Some people don't have, you know, online services. And I was just curious, we get water bills every month. Is there some way you can put a notice and a water bill so that everybody gets notified? That is a great idea and that's in the plan. So we are working on that. We'll also, so we do robocalls, emails, those kind of things. Right, exactly. So we try to do different tactics because usually, and there's some folks who don't open their water bills, they just throw them right in the recycling bin, we hope, right? So we try to do multiple, you know, way forms of communication. Kendall was going to add to that. And I know because I talked with several people about the water bill or adding some literature in the water bills. So that's a little bit harder on our end just because there are different city departments that already plan out. And so attached to each water bill, there are certain departments that include or already have scheduled out to include their literature for the month. And so needless to say, when we looked at it after the last listening circle, which we had back in July, it was pretty much scheduled well into this year. But we are still working with the Neighborhood Association to make sure that we can get printed material out. You know, I'm always happy to do, you know, print out whatever we can from the office and to deliver it or whatever we need to do. But those are kind of, in addition to the robocalls and social media and email, you know, just working hand in hand with the Neighborhood Association. And of course, and I work with Ms Anita over there and just, you know, really word of mouth and make sure that we're calling everyone in the neighborhood so that they can call on everyone. And I'll just add an antidote to that. If we all do a little, we can get a lot done, right?  So in addition to all those things Kendall said, you know, you telling three people that even your neighbors on either side of you will be a huge help to getting the word out. I'm going to break the internet. I noticed in some small neighborhoods there have been signs on my prominent street corners mentioning about e-grid deterrence and stuff. And I found that very effective. If you drive through that little neighborhood, as if any thought, you know, at a larger, maybe district level on some of the more prominent street corners, something that the city might do with a little sign like that.  I don't know how to not be aware of e-grids, but there are a lot of people that aren't. The signs may be relatively inexpensive way to communicate with a lot of people. Absolutely. And first of all, my eyesight is telling me, but Michael? Yes! One of the best instructors at TCU, GoFrogs, a biologist at heart, so I'm sure he's really enjoying this. But absolutely, that's a really good idea. We can take it back to our team. You make me think if we can get yard signs printed and then give them out to neighbors, at least we're aware of that. So let us look into that. That's a really good idea. Candle Ridge did that one year. I remember saying them all, we wondered how to get them. I think that was one specific person that actually did them. I don't know if she got funding from the HOA or with the HOA or how she did it. I know we try not to put them out because there's a bandit sign thing and I understand we tried to not pull them up and all, but I don't know if y'all can work together. I know there was a printing company that the lady used that was in this area and they did it for really cheap. So I don't know if you want to... That's a good idea too, yeah. And you know, that's the power of neighborhood associations as well. If there's opportunities for us to partner on that, we'll certainly do what we can. We have time for maybe two more and I see two hands, so we'll go here and then there. Well I was just going to say we're part of Woodwood South and so we're the ones that have the signs and if that didn't get the signs... Yeah, we have time for a amount of our neighborhood associations. Yeah, and I requested this year to add noise abatement on there and so there are two different types of signs but we've already had people that have really been responsive to those, especially adding that on there that we would be making noise. That's really good. We'll coordinate after this the CEO's design and all that and maybe we can share that with the whole district. Seems like the work is already done so. But when we... I'm in that same neighborhood association but when I go out, two of us put the signs out and I've been out for the last two years but I always go and ask the property owner for permission to put the sign in their yard and I've told them that it should be there for two or three months and I will come around and collect them and you get most of the signs back but not all. That is such a great idea. We'll connect with both of y'all after that. I think it's really important that we share those best practices with other neighborhoods who may not have as much experience as our Wedgwood South and Candoridge neighbors so thank y'all for that. Oh, one more question? Yes. We found the best way. We lived very close to the eager tree last year. So we one fellow wrote letters. We delivered them. We went door to door. We talked to all the neighbors. We raised the money and we got the job done and that's the best way. Now we were very lucky in that the city paid to have two ash trees removed across from my house and the Smith lawn and tree company was there. So I asked them about the two trees who wanted to get rid of and the man said we got quotes of $3,500 to start with and his company did it for $1,500. He said out of the season in the winter. So it's a good company. We're very, very happy with them. They did beautiful work and in cleaning up the yard that was an all day job that they ate three or four hours, gave us for free. I mean they treated us right and we paid for it and hopefully. But I like the company and you have to get out and do the street pound and knock it on doors. You got to do it yourself because no one else is going to do it. That's a really good story. Thank you for sharing that advice with us. Well that is the conclusion of tonight's listening circle. As always, thank you all so much for what you all are doing. If you have any additional questions you all can always reach out to our office or you can call the 1-2-3-4 number as well and we'll be happy to assist you and serve you as we navigate and migrate through this eager migratory season. So thank you all so much. I'll hang around for a few moments with you all and we'll see you all at the next one. Thank y'all.


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2022 is right around the corner. What do people need to be focused on right now? If you had to say there's one thing for somebody to focus on their business right now to prepare for 2022, what would your advice be? Number one, Matt, let's refrain from using the verbiage that we're in Q4, because we're actually in Q1 2022 right this second. You know, August 31st or August 1st or whatever you want to say. Like that should be a real estate agent's January 1st, okay? You should have new years. You should be doing like celebration, counting down to midnight and drinking some champagne and stuff, and the next day, you need to have that same feeling that you have January 1st. You should have two new years. It should be August 1st and January 1st, because this is a lag business. So the seeds that you're planting today are not going to come to fruition for a good three months at the earliest, right? Sometimes it's not, it's six months, year two, three, four, five years, but let's just go with short-term business. The short-term seeds that you're going to plant aren't going to come to fruition for at least three months or so. And so the thing is, is every single year, the reason how I stair-stepped my income every year was taking that fourth quarter and really making it my first quarter, right? That's how I've continued year over year to take advantage of that slow time in the market when most agents are just chilling, right? Already hit my goals. I'm just going to hang out for the rest of the year and start fresh in January. It's absolutely backwards from where you need to be thinking if, Tyler, if in fact you want to be a top producer. Some agents don't necessarily have the ambitions, to be honest with you, to be a $500,000 a year agent, a million dollar a year agent. They're happy with 100, 150, 200. And for those agents, I'm not talking to you. Keep making your 200,000 and more power to you. There's nothing wrong with that. What I'm saying is, is if you're at 200 and you're wondering why you keep hitting 200 every year, it's because you're calling the fourth quarter, the fourth quarter. Stop doing it. The punchline. Closings happen every single day by the truckloads. And so the fact is, is that as the market overall slows down with less transactions, let's say that we're at 100% capacity this past summer in terms of number of transactions, going into the, you know, the cool down of the market, plus the seasonal changes that we normally have. Let's say we reduce that down to say, let's say we come down 20, 30% number of transactions. That 70% that's left, that 70% that's left is still plenty for you to go out and close as many as you want. As many as you want, right? You shouldn't have a slowdown in your business because the overall market slows down because it gives you that allure that, that, oh, the market did this and so my business is gonna do that. But what you don't understand is that the markets way up here and your little old business is a little microscopic piece of sand in the ocean of the market right here at the bottom that is not affected by the waves, right? Do you think a piece of sand 30 miles out in the ocean is affected by the little one to two foot waves, you know, 100 feet in the air in the water? Absolutely not. Does it move around a little bit with the tide? Sure, gets a little, you know, might do a little bit of this but it's not gonna do any of this, right? And so you gotta think of yourself as a piece of sand, Tyler, all right? These real estate agents are just pieces of sand and the ocean is the market and you just sit down there on the bottom and what you need to be doing is closing as many deals as you want at all times and let's take this notion that the market has anything to do with how many closings we have off the table. Now what does that do when you think like that? You're gonna have fluctuations to closings just because that's mother nature, you can't stop that. But what does it do? It puts you light years ahead of your so-called competition that doesn't exist. It puts you light years ahead of all the other agents. Because let's face it, we've had some scary moments in the market, right? We had 2008, we had pandemics, we had dot-com crashes, we had 9-11s. Did that stop the motherly nature of real estate closings happening? We couldn't even have human-to-human contact. Human-to-human contact. We could be nowhere close to another human, but somehow miraculously, we have 80% of the same amount of closings happened during the 45-day complete economic shutdown last year and one of the scariest moments in the last 100 years. Miraculously, title companies and mortgage companies and buyers and sellers figured out a way. Why? Because you can't stop it. Now, what's so crazy is not only 80% of the same amount of closings, it was 80% of the same amount of pending deals were happening, right? So it's, again, simple math. Go to your MLS, go to your county records, go back as far in history as you could possibly go and find me a day where there's no closings and take the number of closings, multiply them times two, because there's a buyer and a seller for every single closing and so that represents two opportunities. For each closing, there's two. So multiply the amount of closings by two and that's how many opportunities happen in your market that day. And it's not opportunities of a maybe closing. Those were actual closed deals. That's not counting the ones that fell through or the possible listings or the expires. Those are the ones that went through. So when you look forward at the market and you see all the scary moments that we've been through, where closings never stopped and we're just a little piece of sand on the bottom of the ocean, you realize how much of an abyss that we're actually sitting in and how incredibly we've, agents have hit the all-time jackpot becoming a real estate agent. Job security forever, right? In an industry that is so massive, you can't even fathom. It's just unfathomable of how massive it is. So when you wrap your mind around all of that, okay, and you put that in a box over here and say, okay, Ricky, we get it. It's massively abundant forever and there's nothing we can do to change that and there's as much business as I want and my little old business compared to the rest of the market for as long as I want. We get that. Now, how do we have all these closings? What do we do to put the wheels in motion to actually close the deals? That is, again, very simple. You know, and I've asked hundreds of thousands of agents through in-person events and online, Zoom calls on YouTubes on everything, right? Give me a system better than picking the exact property owner that you want to do business with, getting their information for two cents, calling them not to sell them just to make friends followed by a weekly email on the same day that we forever, okay? And you accumulate five new friends a day for four years. You got 5,000 people. You, my friend, at that point are the number one agent in your market, all right? And no one can tell me anything better. So when you break the math all the way down, okay? Two cents for their contact info, 10% pickup rate, which equates to 20 cents per contact. One out of two is gonna be a great conversation that you collect their data. We're at 40 cents for a great conversation with a future client who owns the exact property that you want to represent them buying and selling for the rest of their life. Would you rather have a great conversation for 40 cents a piece, followed by a weekly email on the same day of the week forever, sprinkle some social media in there? What I mean, would you rather do that and focus on that and accumulate that and scale that and build that? Or do you wanna spend $20 per lead up to $100 or $200 on Zillow? Whereas you get a random person in your market for a million times more money. And then what do you have to do? As soon as you get the lead, call them. I said it in Dallas, it's astounding to me the amount of agents listening right now who try to avoid making calls by spending thousands of dollars on leads just to turn right around and call them. It's scary is what it is. It's like, why can't you see, right?  Why not just get all the contact information of the people you wanna do business with right now for the cheapest dollar and go ahead and call them and have the conversations? It's just, it's mind blowing to me when people hear this and they still decide to go get Facebook leads or Zillow leads even doing open houses or even door knocking makes no sense once you understand the power of instant data, automatic dialing. Here's a punchline for real estate agents, right? And this is the future of sales, okay? We're not in the sales business. We're not in the sales business, okay? The reason why I've helped so many, sold so much property is because I just help people do what they're already doing. Again, closings are happening every day by the truckloads. So you don't have to get people to do stuff that they're already doing left and right. We're not in the sales industry. We're in a service industry. It's not sales, it's service. We're servicing their needs. They come to us, they wanna buy or sell something. We help them through that process. We cold call them or we find them or we end up talking to them somehow and they're interested in doing something. We are servicing them through that process. We help them and three years later they wanna sell what we sold them and buy an upgrade or they refer someone to us. Those clients come to us and say, hey, Ricky, I wanna do this. I say, great, here's what we need to do. And now I'm servicing them. And so for me, this isn't sales, right? This isn't sales. We're not even selling ourself out here. We're just being good people and we're servicing the public. You need to thank yourself as a volunteer worker. You need to thank yourself as a community worker and do an outreach to the community to see what we can do to use our services as a real estate agent to help people. Obviously they need it. You look at MLS and you see all the closings happening where they're being represented by real estate agents. Obviously they need our help and our service. So every day that you're not making calls you're doing not only yourself and your family but you're doing the community a massive disservice by not upholding to your responsibility as a real estate agent to help as many people as you can that are out there that need your help buying and selling real estate. The rate turnover and where is the best area to prospect? So what she's trying to ask here is how do I find areas where properties are moving? I don't want a stagnant neighborhood. How do I find areas that are moving quickly and target those areas to prospect? Let me help you Dolores, all right? Quit worrying about that. Just complete, listen, a stagnant neighborhood is a great neighborhood. Why? Because we're going to get in there and we're going to say, Mr. Seller, how are you doing? Cool me too, I'm enjoying the days and the gorgeous. Look, I don't want to take up too much of your time but nothing's sold in your neighborhood in like three and a half years. I was just calling to see how you're doing and see if there's anything I could do to help you, right? It gives you a reason to call them. Whatever the situation is in a neighborhood, okay? That's your reason to call them, to let them know, to bring them value. We're wanting to bring value, market value. Maybe there's nothing sold for, you know, eight months and now there's one just hit the market. Hey, listen, I won't take it too much of your time but you probably know that nothing's sold in here for eight months but I want to let you know one did just hit the market. Is there anything I can do to help you today? Right, so that's the first thing. Number two, how do you pick a subdivision? What you want to do is you want to pick a subdivision, right? Especially if you're newer or you're trying to build your business. You want to pick a subdivision that's close to you geographically, okay? That's eating into the efficiency of what you're doing that you're not on the road, you know, like why would you purposely pick subdivisions that are farther away, you know, and spend more time on the road? It doesn't make any sense, right? So let's think efficiency. Let's pick geographically close subdivisions and we want to pick subdivisions that are close to the average price point of the market. Why do we want to do that? Well, because that's going to be your best bang for your buck. That's going to be your best dollar per hour, okay? So when you think about average price point of the market, those are the properties that are going to sell for the most money in the least amount of time. That's where you want to live.