Welcome to Sheboygan County government working for you. My name is Adam Payne County administrator and co-host of this program with Chairman Roger Distruty and as you know every month we strive to bring a different department, different focus for you to learn more about the important rules and responsibilities of county government and today rather than one guest we have two we have our transportation director Greg Schnell and we have our new airport superintendent Charles Sweet. Welcome gentlemen. Thanks. Thanks for having us. It's good to have you here. It's that time of year where the orange barrels are up and a lot of construction is starting to take place and drivers have to slow down a little bit and be a little bit more patient so we're going to talk about some of the county projects that are in play as well as give you a better understanding of all the important aspects of our transportation department. So Greg let's start with you please share with our viewers just a little bit of background about yourself when you started with the county and a high-end snapshot of the highway and airport as a transportation department. Thanks Adam. I've been with the county almost eight years now. It'll be eight years in October. We've seen a lot of different changes. We've downsized our staff just as much as a lot of the departments throughout the county along with the downsizing we also did a little consolidation with the airport which we did create the transportation department now airport and highway in as one so we can share some of the same details we have. They have airports to our air I'm sorry runways the plow and taxiways the clear we have roads the clear so we run a lot of same equipment grass mowers that type of stuff so it was good for us to bring that all together and realize some budget savings and I think it makes a lot of sense. If memory serves at one point I think our highway department now a division had as many as what 125 130 employees and now we're right around 89 or 90. Right with the consolidation we're at 90 our department when I started seven years ago was at 117 currently we're working with 87 so adding in the airport we're at 90 employees all together. And as you said it wasn't just the highway department it's departments throughout the county that have really streamlined a lot of consolidation a lot of you know working more efficiently to hold the line on property taxes and we've had a pretty good run with that. You brought a lot of experience to the table you worked in Manitowoc County prior to becoming highway commissioner right? That's correct I worked for 17 years in Manitowoc County 10 of those as a road superintendent so I've seen all the way from the bottom to the top plowing snow running operating equipment to managing staff and large projects. And just how large of an operation do we have with our highway department what's your budget and what are your key areas of responsibility? Maintenance of all county trunk highways as well as we have contracts with the state and 11 of the town of the 15 townships that are in Sheboygan County. Our tax levy is about $4.5 million and we operate with a $15 million budget. So we have 450 miles of county road 465 of township and 170 miles of state road that we maintain with the grass cutting pothole patching snow plowing you name it if it's on the road we're going to take care of it. And as you mentioned and I don't want to ignore Mr. Sweet seating here we're going to talk to you a little bit more in a few minutes but about a year and a half two years ago we consolidated the highway department with the airport department now a transportation department and that has you overseeing the airport a little bit but fortunately you've got a well qualified airport superintendent that's really dealing with the day-to-day operations. That's correct Charles has been a breath of fresh care for us. There was an interim time when the job was vacant so obviously I assume those responsibilities and roles at that point and it was added a little bit more to my plate than I probably could handle in some days but the airport division brings about it's about a $430,000 overall budget and it relies on about $202,000 with the tax levy here. It's got to be sweet to have Mr. Sweet in place and as I said we'll get back to you in a moment Charles Lane Miles you just mentioned that you're you're providing maintenance snow removal what have you for town roads, county roads, state and federal roads but you also have maintenance responsibility and construction major construction responsibility please explain for our viewers you know what's the difference in process or approach. We have a system that's provided to us by the by the Department of Transportation the State Department of Transportation called the Whistler system which is a rating system that we rate our roads and as we as the years progressed and the road started to deteriorate we look at whether that road could use an overlay and a lot of times that will depend upon the amount of asphalt that's currently there already so we'll test to see and put some core holes in there to see how thick that is. If we're getting to the point where there's too much asphalt there we may come in and do a milling operation. It takes a couple layers off of asphalt and put some new stuff on. If it's completely gone we need to add a little strength we're going to do a reconstruction and that'll pulverize the existing pavement knock it down almost under gravel and repave it again probably come along and do some ditching as well if we're really lacking on shoulder length with that type of stuff then we're going to do a complete reconstruction from right away to right away put in new ditches new piping but it's really gauged on that rating is how we're going to generate and get to that process of fixing up the road. We also have areas that we have safety concerns so sometimes we'll add a project where maybe there's a vision issue that type of thing where we could clean up an intersection and cut back some slopes make the ditches a little bit wider to clean that up and try to safer and improve that intersection. So you'll have an operating budget that's pretty consistent from year to year to take care of maintenance responsibilities but you also have significant capital improvements when you're going to completely rebuild a road what's the difference in approach from in budgeting. We the county provides us the opportunity to use a five-year capital plan and that opportunity makes us kind of guides us to have that plan for that five years so we know where we're going to be year after year and the money is allocated through that five-year plan. When we're getting into reconstruction of a roadway that's a million dollars a mile no matter how you look at it give or take depending upon the cost of the materials and how much cutting and filling we're going to have to do so our operating budget would would make it very very difficult for us to do those types of projects and keep up with the 450 miles of asphalting we or asphalt that we should be maintaining so that's a great avenue for us to utilize that and it gives us that opportunity to look into the future where our funds are going to be expended. Nice explanation final question before I turn it over to Roger. In addition to maintenance in addition to major construction or major capital projects I mean you need to be prepared for all sorts of types of emergencies or situations to respond to please give our viewers a little flavor for some of those things you need to be prepared for. As you can imagine when we're working in the construction and maintenance industry that we are in you know probably seven eight months out of the year we need to have the emergency preparedness for the chainsaws and loaders and the types of things that if you have at this time of the year we've been seeing around the country tornadoes come through that affects our department as well if we have a major accident similar to the one that happened out on the interstate probably 10 plus years ago and during the fall we need to respond we need to shift traffic to different areas so we also have emergency trailers in place to set up to control the traffic and on the federal highways the higher the I-43s the 23s along with all the gear that needs to send our people out with so it's not only winter that we could consider an emergency that can happen anytime flooding wind hail you name it we have to be involved in that. Thank you Greg. Greg and Charles great to have you with us and all the fine new work you do and I've been on the county board for quite a few years and I'm going to appreciate all that is done by the highway department in the airport division I know you touched a little bit about the levy and the operational cost where do some of the other funds come from that cover the cost that isn't on a levy. A lot of our outside revenue comes from the agreements that we have with the state through the routine maintenance agreement which we equate to about two million dollars a year that we get to maintain their roads as well as we get another couple hundred thousand dollars in discretionary funds. We also have a revenue stream from the townships that we have that I mentioned earlier that we take care of we take care of 11 out of the 15 that's included that revenue comes in and that helps offset the the the additional dollars we need to fund our department so they pay us for the time and materials that we spend in there in their municipalities. And a big part of the asphalt cost is affected by the trends of oil and fuel costs and how has that affected your ability to maintain our roads and asphalt for the county and for other municipalities. Sure as it affects our our personal when we put the gas in our cars and obviously that has petroleum based that type of thing it fluctuates just as much if not more when it comes to what we have to buy and a lot of the liquid ACs the stuff that we add into our asphalt has gone up considerably in the late 90s we were at less than 200 dollars a ton today we're at 577 a ton and that's just the liquid that goes into the asphalt that's not including the the materials as far as the aggregate and the labor to get there so all those costs have gone up considerably so it has a huge effect on what how much work we can perform annually. And a couple years ago we upgraded the asphalt plant and added a wrap component to the asphalt process you want to explain what the initials are and how that's helped save some money. Sure that's the recycling process that we the asphalt that we pick up off the roads as I mentioned earlier the milling we take that back to our asphalt operation running back through the crusher and into back into the asphalt plant itself it's a separate operation that drops in that asphalt at a different location in the asphalt plant itself and we can reutilize the oil that was put in there 30 years ago when the road was paved and the aggregates which has reduced our cost per ton by about three bucks a ton that that investment was about 300,000 and within the first year and a half of having it in it has paid for itself since then and the we used to fire our plant with with diesel fuel a locomotive fuel we've changed over to LP now and that has reduced it again by a couple dollars a ton making that investment so we're trying to stay competitive with what we are doing out there and being environmentally safe as well. And those are some of the benefits you can pass on to the towns villages and cities what are some of the other things that you do typically for those municipalities? The the benefit to having having us take care of those maintenance is I guess duplication of services if you will. If we own the equipment as the county we can use utilize that equipment more often and obviously the more production you can get out of it the more cost-effective it is it wouldn't pay for all of us to have the same types of equipment and doing the same thing if we can one can sponsor that for the rest and I believe that's where the biggest savings is we don't have to have duplication of salt sheds and moors and plow trucks and graders if we can maintain that with the staff that we have and the equipment we have and get paid for it that way that is I think that's a big benefit to the county taxpayers. As you mentioned the cost of equipment we recently replaced a couple of larger trucks you want to describe the trucks and how much of the replacement cost? Our investment in a quad axle truck which we use for plowing snow as well as hauling agregates and asphalt is about $300,000 investment that's with the the plow of the wing to sander the box and we're also going with underbody blades now that it does a little bit better job scraping so that we can get down to the surface and we're not utilizing as much salt. Years ago I would say probably five six years ago we were maybe investing maybe $225,000 in that truck and that's the amount of increase we've seen some of that's driven by technology our with GPS units and the computerized salters that's driving some of that cost as well so it's nice to be on the cutting edge but it's also expensive. And could you give us a snapshot of the the primary roads and projects that are slated for this this year? We have a huge project that's happening up in the town of Mosul, town of Sheboygan, town of centerville, village of Cleveland and the Anatoa County it's the LS and Dairyland Drive project or which I'll call Dairyland County Trunk DL now. It has relocation of the area north of north of Whithsling Strait's golf course that's gonna be we're gonna be moving the road west to avoid the bluff erosion as well as paving 18.25 miles of Dairyland Drive or DL and County Trunk LS and that work is currently going as we as we speak. Thank you Greg back to Adam. Thank you Roger and that's an eight million dollar project. That's correct. How much of that is county funded versus state versus the other local units of government you mentioned. The breakdown of funding is four million dollars from the from the state three million dollars from Sheboygan County and a million dollars from the municipalities that were affecting. So anybody watching this who wants to take a final drive along the lake on LS do they still have that opportunity or has it been shut down? You can go from MM North and you can go south down to Playbird Road but it's closed from Eisner to Playbird. Okay very good. Well nice background on the highway division now we'll turn our attention to the airport division and again welcome Mr. Sweet it's good to have you with us. I just I love that name Mr. Sweet we're gonna have more fun with this. Charles I know you have a strong background and airport related experience please give our viewers a little snapshot of your background and I think it's been about two months now with the county. It's about two months. I am originally from a small town we now side of Chicago graduated from a St. Louis University in airport management. I spent my time in the Air Force as a project manager or construction project manager and an airfield specialist and then I spent the past five and a half years in San Antonio, Texas doing air aviation consulting and engineering so then I came up to Sheboygan and here I am. Welcome to the warm temperature of Sheboygan County. Well we're pleased to have you here a lot of responsibility at the airport and strong background that you bring. What was your first impression of the Memorial, Sheboygan County Memorial Airport? First impression I had we drove up from Milwaukee and I stopped at the airport before I had my interview with Greg and I noticed the upside down jet outside and I was fairly unique but my first impression of the Sheboygan Memorial Airport was it's very big, very large. Of course you're talking about the flight or jet that's up on a pole it's a good-sized airport for a community of our size. Absolutely. And economic development we've had so much discussion locally about economic development of course that's a driving concern of the state right now and businesses. We have a number of manufacturing facilities here that are flourishing, that utilize our airport. In your 62 days or thereabouts that you've been here now what are you learning about the importance of our airport and economic development? Well it was an impact study not too long ago I believe it was two years ago two and a half years ago and it's due to come again for 2015 I believe. They said the 27 million state and local and sales you have 291 jobs and about 10 million in wages income so it's a pretty big impact for the size of the airport. A lot going on, a lot going on. I think for every dollar that we put in locally there's a $27 return or something like that it's excellent. It's pretty impressive most of us would like to invest in something like that. Give us a snapshot of the airport what type of clients do you have out there what's the makeup? The makeup of you have your commercial which is the FBO, Ron Burroughs Aviation, you have Hertz, you also have some, Lakeland is now out there with their Education Center and the Heritage Center that's commercial and then you have your industrials which names that you're all going to know, Kohler, Beamish, Richardson, Plastics, Windway and then you have about 30 we have about 12 industrial tenants and then 36 private hangers. And this airport is really handling continental type traffic around the world. So we're well aware certainly Chairman Tostruti is because of his 30 years on the county board and the investment he's made not only in our highways and infrastructure but at the airport but the last couple few years there's been a lot of capital improvements out at the airport obviously to make it more attractive and to further enhance economic development. What's been going on? You had your runway extension of 422 and then you also had the taxiways were also reconstructed to carry heavier loads for the international heavy aircraft and that's pretty much what you've been looking at in the last couple of years. Right now we're working on the apron reconstruction so that it can be all concrete it had a portion that was for general aviation which was asphalt now it's going to be concrete as a matter of fact we had our prepaid meeting today on it. So if someone drives out to the airport and if you've never been to the Sheboygan County Memorial Airport I encourage you to check it out it's your county airport and probably you may have been out there for wings and wheels or something like that but if you've never checked it out I encourage you to do so if they drive up there now what will they see what the park right there in front what are they going to be able to see? Right now you're going to be able to see a lot of construction work going on as we're wrapping up for this apron reconstruction you've got the Heritage Center that's front and center in there they're doing some development and working in there and a lot of changes going on there the FBO has moved from the front part of that taxiway or front part of the terminal airport to now the southern side so there's some changes going on there so it's getting a little bit busy so stop in and see us. And if you're looking to get maybe a quick view of a superstar or a professional athlete PGA or some event like that those weekends I mean we can see some heavy-duty jets out there and some superstars coming and going. PGA we have a 2015 we're going to bring in a tower out there because we we get a lot of jet traffic from for events like that. Fixed based operator who is the fixed based operator and what types of services do they provide? Fixed based operator is Burroughs Aviation and they do all of the corporate one-stop shop anything that a corporates really need they basically take care of from catering to anything that they need in their fuel sales so they take care of the corporate side of the aviation. And is it considered a full service type of situation? Complete full service for corporate. Right and I think Mr. Burroughs now and his team has been out there's have been four or five years or longer than that I lose track of time. I believe it's four years? Yes. Yeah okay very good. Security measures since 9-11 and and certainly just on the news recently we heard about some young individual who crawled over a fence and I think yeah I mean it's just shocking to me sometimes what can happen at the airport. Yes indeed. What have we put in place in Sheboygan County to make sure that we have good security measures in place? Well the entire airside is completely in fenced about 6.5 miles worth of fenced you got 18 gates. The gates on the terminals and to the access of the industrial side into the general aviation and the terminal are all fob access so that we can track activity. They're all monitored by monitors and we have a monitoring system in there so we we're up to stand in that our our fences are pretty good and we got barbed wires on it so I pretty much entails our security systems we're always looking to continually improve on that though and get as much coverage as possible. Some of our viewers might be turkey hunters and it's that time of year where the big toms are out there looking for hens. Do we get any problem with wildlife with deer or turkeys or other animals getting out on the airport? We have a wildlife abatement program and that's basically what the fence first started for was to keep the deer and the wildlife out there so we right now we haven't been running into many issues from when I say we have a little couple of geese issues but my team in the maintenance crew we get out there and try to get them off the fields. And I don't think a lot of people recognize this because most of them don't have to plow snow. Certainly we know it when we're trying to go to and from work or school and Greg's team is out there clearing the roads and you know some people get a little impatient if things aren't done quickly enough but the same things for the airport you have a team that anytime it snows any type of weather condition they have to be out there and de-icing and taking care of those runways. Correct. Now in order to accomplish that you must have a massive staff available to you to take care of that. How many staff do you have? We have a total of three including myself and when we get those summer times for cutting the grass and for the winter time when we have to plow we have a limited term in place so they keep up to date though we're moving but that's one of the best things about having the transportation department whenever we need help that's what they're there for. Yeah and that's worked up pretty well I know that's great teamwork there. So 24-7 operation, two runways, how many acres are there forget that's about a thousand acres and you have three staff out there operating that airport I mean I think people should appreciate that we've got some good people in place and working hard to maintain their airport in this community. Well welcome aboard it's great to have you here I hope you are enjoying your first impression and I'm certain you see all sorts of opportunities for improvement and we're looking forward to having you back on this program in the future to tell us how that apron enhancement went and other ideas you have. Absolutely. And let me transition to that a little bit as you've as you're getting your feet wet and looking around you and your experience at other airports any thoughts for the future a year, two, three, five out that you think you know what this is something I think we should consider doing it in Sheboygan County. There's a lot of room for developing on the airport we have a lot of space that can still be developed even on the private general aviation side we're always looking to increase our security measures and I think that's pretty much paramount at every airport that's kind of our duty is to make sure our airport is safe so those type of measures we're looking at for we staying consistent with the airport master plan so that we're developing and staying current and keeping all the users connected and communicating together so as we develop and as we sit down have conversations we'll we'll keep continuing to bring more business to the airport. As we think about the airport and we've got 19 departments and about a hundred and twenty seven million dollar budget of course the transportation department has the division of highway and the airport major multi-million dollar capital improvements have happened at the airport over the years I think like 40 million in the last 10 15 years yet you rarely hear the county board or do you or do you see an article in the paper about the significant investment that we're making for airport or maybe the struggles we're having with our airport and one of the reasons for that is as as we know is that about 90 95 percent of our funding to support that airport comes from the federal government could you just touch on that a little bit generally what's the ratio and how that works when you just spoken about the ratios typically 95 from the FAA and five 2.5 from the state and 2.5 local so if you're looking at a million dollar project that's a 25,000 per the county of Sheboygan so that's pretty significant right it really shows that we're getting a lot of bang for a buck and absolutely it's one of the areas where the federal government is actually making a contribution to our area in a significant way yeah well wonderful overview if you have any questions for either one of these gentlemen obviously you can contact or a highway division and talk to Greg Chanel and his assistant and Gatowski is always there and able to help and of course Mr. Charles Sweets at the airport or if you're not certain how to get a hold of them check out our website you'll see information there or contact our county clerk's office and Mr. John doleson or his staff are always willing to to get you in the hands of the right people if you have suggestions for this program or would like to see a certain department or area focused on don't ever hesitate to contact chairman Roger Distruty or myself and we'd be happy to to put something together or certainly discuss that with you regularly have a couple of minutes remaining here but I want to turn it back to you what did you say it's been now eight years yes you know I know Roger and I were noticing that you know eight years ago that was jet black hair wasn't it Roger it must be a little stressful working and being the head of a transportation department it has its days and moments but you know at the end of the day it's a job and we we look at things differently as as we get older and how we respond to things and our best interest is to keep the mortaring public and the people that use our airport and generally and visit our county in good shape and safe shape yeah well my girls are starting to point out my gray hair is more and more as well but very appreciative of the important role in the leadership you provide you've made a lot of good things happen at the transportation department under your tenure and I thank you and I think one of the very most recent good decisions you've made is is hiring Charles sweet so appreciate having you here again gentlemen thank you for joining us today thank you thank you next month we're going to bring another department another department head here and that's going to be Tom Agerbrecht our health and human services director Tom's been with the county a little shorter tenure than Greg I think about five years now but has made really good things happen for our health and human services department and if you've traveled by that building right across from Fountain Park you'll notice that there's some activity going there the county board recently supported a two point two million dollar addition to that facility it's a tired building and this is going to be a wonderful improvement not only for the hundreds and hundreds of clients that we serve but certainly our staff that work in that facility so next month you're going to be able to learn more about that addition as well as the good work of the Health and Human Services Department until then on behalf of Roger Distruty and myself thanks for joining us and have a good week


This is the animation minute As always is our jobs here icon creative studio is looking for a bunch positions here You got animation directors lead animators scene animators and a lot more to be soft here It's looking for a senior animator and we have rock star in yet They're looking for a character animator all levels Oculus VR is looking for a senior animator Skydance animation is looking for all types of talented animators as they say here You got senior and artist and the junior ILMX lab is doing for a technical animator and speaking of jobs here This is still one of the best spreadsheets here so many jobs so many opportunities So make sure to check out that link. That's it for jobs now. You got some news We got the new sticky bones color white frost is out and switching you to the animation look at that That's pretty cool. Love the design cool transitions. I love it. It's definitely my jam. Look at this. So cute I am definitely the old school super Nintendo player in here I got a game cube as well game boy look at this position one and yes at that as well So cute. I love it. These are super cute. Hold on. Let's make this bigger. Look at that. Come on. They're so cute These would be so awesome to animate someone model texture and rig these are so lazy of me But they're so cute that is also great also really sad But it's really nicely done. These are cool. Hold on. Let me it's bigger Look at that cool design Yeah So cool to love this that is so cool Love it. Look at that underwater cargo fish idea Chunky boxy low-poly pixel is great. So cool. Speaking of which, look at this art exploration. I love this It is so awesome. Love the presentations great. Obviously the colors. I love it's awesome and look at these. Hold on These are cool designs cool colors cool style Super cool. Love that. I mean speaking pixel art last but at least Once again cool action cool setup and that is that animation minute You can find it every week every Monday on my channel


Good morning. I'm here to present the project GAMS. GAMS stands for Galileo GNSS Autonomous Mobile Mapping System. It's a project that started in July 2021 for 30 months and is funded by USPA. It's a consortium of seven companies and one university. The goal of the project is to envision the use of HD maps, high-definition maps of the roads, to be used by autonomous vehicle manufacturers and also by public infrastructure management like highways. And for that, we aim at developing a prototype of autonomous mobile mapping using an autonomous vehicle with a mobile mapping system on top of it and a new GNSS receiver so we can collect all the geodata possible. And then we post-process all this data to produce HD maps at high definition and low cost. Our motto is robots mapping for robots because we aim at producing HD maps for autonomous vehicle with using an autonomous vehicle. So the main offering of GAMS is HD-based maps with high accuracy and high reliability. We want also to move forward in the certification of these HD maps. And all of this in real time. And also, we aim at offering an enhanced autonomous vehicle more secure and with better positioning using our HD maps. And we want to use we are using new Galileo features with a high accuracy service and also the anti-spoofing new service. And all of this for better trajectory and also for road quality assessment. The value proposition of GAMS is developing an autonomous mobile mapping system with high accuracy and at low cost because we aim at reducing the cruise for driving, of course, using autonomous vehicle. But also for the mobile mapping system crew, we want to reduce the use of operators. And also because of our better accuracy, we aim at using less ground control points. And of course, the post-processing with all the extraction of data and classification of data, we use artificial intelligence so we can have a reduced cost. Now I'm going to present the different technologies that we gather. It's a mix of different technologies that we gather in GAMS to develop this prototype. So our first partner is Daimus. And they are developing a new GNSS receiver using Galileo new features, which are high accuracy service and also the open service navigation message authentication for better anti-spoofing strategies. We are using the new E6 band to exploit all this data for these new services. Another partner is EPFL, University of Lausanne in Switzerland. They are developing a vehicle dynamic model, which helps to bring tremendous improvement in trajectory determination, and especially when we are in GNSS outage like urban canyons. Another technology in our project by our partner Geonumerics is the trajectory estimation using a multi-sensor navigation. So we analyze all the different input data from GNSS navigation, the point cloud information from our mobile mapping system, the high accuracy service from Galileo, other GNSS information also, the IMU data, also odometer, chip scale atomic clock, the vehicle dynamic models I talked about just before, and also visual features for camera images. All of this data are gathered for multi-sensor appreciation and statistical algorithm to improve the precision, the accuracy, and the integrity of the data. And also, of course, the goal of the project is to collect the data and then to produce the HD maps. HD maps for autonomous vehicle industry to be used on board of autonomous vehicle. So we can see here an example of HD maps where we identify, classify all the road objects to be interpreted directly by onboard systems. So how do we develop HD maps? The workflow is as follow. There is a data collection from mobile mapping system. And then it's consolidated by a trajectory estimation. And then we use the LiDAR data and image data to extract all the objects on the road and classify the classification of these objects and the vectorization of these objects. And then we import it into a database to output to the format that is specified by the end user. So here is a quick example of objects on the road that we extract and classify. We have road markers, of course, like lane lines. And we have also road edges, road markings, traffic signs, traffic lights, tunnel boundaries. But also we can include virtual objects like lane linkage, road linkage, or any intersection information that we can use. So that's it for the presentation of GAMS project. You can follow us on the different social group. And do you have any questions?


Just me and the night owl doing our thing. Good morning, YouTube. Hi, buddy. Grocery day. Oh, man. Pop is tired. It's eight hours later. No. Yeah, about eight hours later from the last time I turned that camera on. So, welcome to the day, everybody. Oh, man. Got you a little treat, my love. How many bunches of votes? How many bunches? I don't know if we want this on camera. Oh, my, my, yeah. Let's be honest. Is it okay? That's amazing. I got a little treat for my two love. I'm gonna eat some of this right now. Thank you. I love it. I really wanted this. Yes, I thought you did. You did. He was asking me last night, how about camping brunch? You make it look so easy. What? Shopping. Oh, you're so sweet. Oh, my gosh. Grocery shopping is like insanity. Mama's out there. Kudos. High five. I don't know how you do it. I don't know how you do it. It's so kind. Fine. It's like, it's really hard to, like, think of it all. And it's stressful. It doesn't help that I slept two hours last night. No, I know. No, it does not. If that. Oh, I thought you got a little dip. Oh, yeah. Oh, you're hungry. True love's turning my attitude around. And I think yogurt for a cup of yogurt, what's like the usual price for like a little, one of those little, like just a normal cup. I think I did 55 cents. What? Boom. That's not bad. That's not bad. Trying to lift up my spirits here. Oh, that was King Super's. They were on sale. It's your play. So, you know, it might not be quite as healthy, but I need these shoes, which are only three weeks, maybe four weeks old. I need them to last for one more run. One more run. Can they do it tomorrow? So I just super glued them up. Hoka Challenger ATR 3. One more run. Get me through, baby. Get me through one more run tomorrow. I was looking for shoes today. That was part of my anxiety and distress was that I went to two running stores and they did not have my size. So I've got to order some online pronto. One more run. Steve's Honey Stinger. Steve's Honey Stinger in the box. Thank you, Steve. Thank you.


Guys with dives slide on concrete. Oh, oh no. Sliding on concrete? Come on man. Yeah, they probably would. Sup you guys, what is going on and welcome back to another video. Welcome back to another rugby player reacts reaction video. My name is Jacob McDonald. Welcome to my YouTube channel and rugby player reacts is a series that I decided to start about two years ago. It was a fateful day back in May of 2018 and you know being a rugby player being you know having 20 years experience being from New Zealand the home of the All Blacks. I always had a slight interest in American football knowing that I mean they're playing with an oval ball. I guess they're gonna do sidesteps and tackle in the same sort of way that they do in rugby and I went and looked at the best Jokes, I didn't know they were called jokes at the time but the best sidesteps in the world of American football and I did a reaction video to that as a rugby player and It blew up. It blew up. I think I was the first person on YouTube to actually do that to use that title and To really delve deep into the world of American football. I mean you guys are still here because you know, I love it I do I love football, but I still haven't gone to a game, which is crazy Anyways, that's a bit of an introduction to this video I do want to show you just before we crack into it. I have I have you know a fair a Fair list of suggestions the best Suggestions that I've been given probably over the last two or three months and well, it's my mission to get through them So basically what we're gonna do is we're gonna bring out our notebook every single day and we're just gonna tick them off I'm just gonna I'm just gonna choose something randomly. You know, I've got I've got different sports I got different players. We've got movies. We've got highlight clips. We've got Documentaries among other things so guys Sit back relax. I'm gonna roll the intro and I'll see you shortly with which one are we gonna do New York? No, you know what? We're gonna go New York Street ball my man, Robert Dedrick sent me through a recommendation like he does all the time on On some I think it was vice sports. They did a special on New York Street football I think they've had you know three or four seasons of this documentary series and well Just having looked at the thumbnail. I'm already interested So I'm gonna pull that up. I'm gonna roll the intro like I said, and I'll see you back here shortly to check it out Let's go Kings of the underground High-stakes Street football in New York City this video was published on December 10th 2015 and before we move on I'll read the description New York City's infamous Street football league is just like the NFL if you ditched the stadiums for a field in the Projects and replace the Lombardi Trophy with a fistful of cash Then got rid of the pads and most of the rules designed for player safety What it lacks in polish is more than made up for in passion drawing participants from some of the roughest hoods in New York Kings of the underground is a six-part series that will track all of the Street League teams as they vie for the Street Bowl Street Bowl Championship guys If you've seen my previous videos looking at the backyard football league the BFL This is basically that on steroids and I've got to say that vice sports is Definitely one of my my all-time favorite channels. Definitely my favorite sports documentary channel, and so with all those things being said Let's get into it. Okay. Wait up NYC Street Football League, let's see if it's got a Wikipedia Street Bowl is the Super Bowl for NYC Street Street Bowl is the Super Bowl for NYC Street Football League and that was Published this year The New York streets were a professional indoor football team base base in New York. Um, no, that's not it I want to read this this was published on February 16th 2020, which is you know, almost five years after the series was Published New York City's infamous year-round Street Football League is to tag football as the hard-hitting NFL is to pop Warner Oh shit protective gear and rules designed for player safety are ensued for a raw form of sport and keeping with the rough and tumble streets From which it was born. I mean, I've heard of Street basketball. I've heard of Street soccer But I've never heard of Street football All of today's teams originated in the 1970s from the Bronx where games were played on concrete with little regard to life or limb Well, the average NFLer makes more than a hundred thousand dollars per game a successful street football player can realize almost as much over the course of the entire year if They make it all the way to the sports grand finale the Street Bowl championship Vice sports produced a six-episode series on the Street Bowl League that track the teams and their quest for the title episode two Sees the first day of competition get underway and digs deeper Okay Kings of the underground Kings of the underground is a compelling must-see series if you love New York City and football It's a look at the bruising brotherhood of Street football a tough inner-city smathmoush city a tough inner-city smathmouth a Tough inner-city smashmouth scene that grew out of the South Bronx in the 1970s. It's as grass roots as it gets All right, you know what I'm gonna be told things that I Need to react to in real time So let's watch. Oh Shit Yeah, what happened there? You know, like we don't got that shot at I hate to think what happens on the field when there's a disagreement looks like reminds me of Jorge Mazvedal You're talking about right that guy spent 11 years in prison from age 17 to 28 Fuck, where does the money come from? Jesus Backdoor tournaments, but you just tag them. No, this is damn their Tackle without equipment some guys that play all day life with equipment on can't even adjust to the speed of street football And I've seen it happen. I've seen them be abused up all the street football You see today all originating in 70s from the Bronx Big difference here.  Oh my god. Look at this Here we go. This is classic. Oh Oh, no Sliding on concrete.   We had a local court It's probably about a year old at that point. We'd never had one Everyone used to go down there.   It was so fucking cool It was three on three and like me and my mates who played in that team like we always talk about it It's something you'll never forget and it's something that can easily be organized to just gotta put in a bit of effort Reputation and rode out with it while the ride was there. We all rode it and had a good old time out here Money's a powerful thing man Also the root of all evil Five grand Okay I get it now That's why by sports have come in. They're setting up this eight-side tournament over two days They're setting up a tournament over two days with 16 grand on the line eight teams a little right then Streetball Well, that's you and me both my friend You and me both but I am gonna need a bit of time to sit down and get through all of those episodes so we're gonna call it a day here and Well, hopefully you enjoyed that as much as I did and Well, don't give any spoilers. All right, so with that being said, I'll see you in the next video to check out episode number two Definitely looks interesting. I'm thinking hoping it's still going now, but I guess we'll find all that out in good time So I'll see you then peace out


Deandra, can you hear me? Welcome to Electric Kugak, presented by Culture Hub as part of the Korea Project 2021, supported by the Korea Foundation. I am your host, Iris Yu-jin Jung, and I am joining from the Culture Hub LA studio located in downtown Los Angeles, and it's 6 p.m. here on Friday. I am honored and thrilled to host this live, multi-locational performance, featuring three performances from New York City, Spoken Washington, and Seoul, Korea. These performances combine Korean traditional music, as well as the stories written by the Korean artists with new media practice and also highlight the new expressions of Korean composition. The Korea Project, along with this concert, also present an online gallery called Agora, and the gallery will open right after the show, and you can view the exhibition through our Culture Hub website, and it will last until the end of the month, November 30th. So now we're about to begin our first performance of Electric Kugak, and it's by Avin Kang and Jessica Kenney. Avin is a composer and multi-instrumentalist, and Jessica is a vocalist and composer as well. They are presenting live from laboratory-spoken, and their performance is in two parts, eco-locations, and terpsichore choral dance. Please welcome Avin Kang and Jessica Kenney. You are... Peter. All right, so that was a beautiful performance by Avin Kang and Jessica Kenney. The next performance we're about to see is called A Ritual for COVID-19 by Jin Hee Kim. Jin Hee is an electrical mungo virtuoso and Guggenheim composer-fellow. She created this piece in memory of millions of deaths worldwide during the pandemic. So, without further ado, Jin Hee Kim, performing live from New York, a ride that was a ritual for COVID-19 by Jin Hee Kim. This performance was developed within the program called Experiments in Visual Storytelling by Culture Hub and La Mama, and we are really happy to be able to present it both online and live in the New York studio. Okay, so our last performance, we're going to see the performance from Korea by the project team called E Hegeum. It's a team of musicians and media artists from Seoul Institute of the Arts in Korea, which is Culture Hub's one of the founding organizations. The name of the performance is Pal Eum, which in Korean means eight sounds. Please welcome the project team, E Hegeum. All right, so that was Pal Eum by project team, E Hegeum. Thank you so much for your performance. So now we're going to bring all the performers here with us to briefly talk about their work. Before I do that, actually, let me introduce the E Hegeum team very quickly. We have Daengung Kim, director of the performance, Jeongwon Kim, and Philip Liu for creative technology and media arts, Sunwoo Park and Jiyeon Ha for Hegeum performance, and Hyunwoo Lee, Minhyun Jung, and Junhyun Moon for the video. So I think we are all here. So congratulations to all of you for a beautiful performance. That was such a great sound and visuals and aesthetics. Thank you so much for participating in the Electric Goga concert. So let's begin with Avin and Jessica. So Avin and Jessica, can you tell us a little bit about your work, the inspiration behind your performance? Sure, thank you. So as you said, there were two sections. One of them was composed by me. That was Terpsicor Coral Dance. And one was composed by Jessica at her co-location. My part, Terpsicor Coral Dance is based mostly on a section from the book Dickey by Teresa Akyocha, who is one of the great writers of her era. It was from the 1980s. She is a Korean graphic artist, so kind of one of the greatest. Not just great Korean graphic writers, but great writers. But there's a feeling there, Terpsicor Coral Dance would kind of describe the movement, kind of alchemical movement, which we tried to follow, which I tried to follow in the video. So you couldn't see us playing, but we were there making the music. And the second half of the piece was a piece that I wrote in a kind of improvisational structure. I've been really interested in this one poem for many years that I read in an anthology of Korean literature translated by Peter H. Lee. And I think he actually revised that translation over time for another anthology. So I was thinking a lot about him as a translator and also that role of translation in transmitting concepts and culture over time and over across different cultural boundaries and how challenging that is, but how inspiring and what a worthy risk to really examine all of the facets of what happens when those translations occur. It's easy to just say it's impossible. And in one sense, I do agree with that, but I love how he dealt with that. And his first translation was, he said it was very inspired by Dante. And the poem itself is by an eighth century Buddhist priest, Korean Buddhist priest. And he wrote this poem about the experience of meeting a band of thieves in the mountains. And in the time of Gautama Buddha, this also happened. And so this is kind of almost like a story that keeps getting re-experienced in different eras by different people. So he was inspired by that also to be like a kind of journey into the underworld, to see the point of view of the thieves or what I actually came to in my own musical process was the idea that our senses are thieves and they convince us that we know what's true, but actually they're stealing the reality from us. So in a way, this relationship with technology that we're all working with, and to some extent we don't even have a choice. It's just fundamental part of our lives. We have to deal with it. I think it's good for us to recognize that it steals our senses and gives them back to us in another form. And I think when we're looking at those processes, it can be very creative. So I also tried to bring in some of my admiration for Korean vocal forms, which I'm not a very knowledgeable practitioner of, but I have taken lessons. And I'm a huge fan of kago, shijo, and all kinds of Korean literary recitation forms. So I used some of those melodies to try to honor Yongjae, the priest, and Peter, the translator, and also that process of how we deal with our feelings and our perceptions and the illusions that they set up for us. Thank you for listening. Thank you. Thank you so much for sharing the stories behind your performance. It was really beautiful. And Jessica, your voice is really, really beautiful. So moving on to Jinhee in New York. Hi, Jinhee. Your performance was really powerful and emotional. And can you tell us a little bit about the story of your performance and where the root of where it started from? Yes, first of all, congratulations to everybody. It was such a wonderful program. Everybody come up with great creative ideas and inspiration for me, too. We went through a very difficult time during the pandemic. Still, we are dealing with this pandemic. Since March 2020 when we had a lockdown.  And maybe not so much in America, because we're living in such a kind of enclosed society. And you just focus on yourself. But then in other country, for instance, India, Brazil, Peru. And I see there's so many people, stacks of dead bodies on the streets or in a cemetery. They cannot really deal with this. And the image was striking. And I decided to collect all the images online, actually. So I've been collecting over 500 or something. But then I use probably nearly 300 photos in my piece. So that's the story of this piece. I don't have to say so much, but the picture, the image, you saw, it's a real image.  As an artist, I am also inspired by Korean shamanism, shamanistic sikkinggut. That means that the shaman would do special ritual for the deceased. She would wash that body, not body, but the spirit wash. So then these people can go to the peaceful journey. So she's using a long, white cloth. And the white cloth has the notch. So she released all the notch. This notch symbolizing pain, grief, and trauma, all those bad things before dealing with the death. And so this shaman would all release whole thing. And then eventually, through this beautiful, unfolded cloth, the deceased will take a peaceful journey. So I was highly inspired by that concept. And so today, I don't have any participants. And so I have to use symbolic cloth when I was singing. But then you also saw the projected image that I really worked with a 25-yard white cloth. And so I was trying to release all the pains. So basically, we are releasing the grief together in this piece. Thank you so much for sharing. I think we have a question from the audience in New York. Check one. Can you guys hear me? OK. First and foremost, it was an incredible concert or event in a long time because of the pandemic. But one of the most powerful, we're a couple. It's really been, you know, that tonight was a very beautiful evening of celebration and evolution. So I'd love to, obviously COVID is here for a while. There's composers like Pindurekki who did Requiem for. There were a thread in the for the victims of Hiroshima, for example. I'd love to ask everyone. Also, I was an artist in residence at Seoul Institute a couple of years ago. So it's really beautiful to see the students there. I'd love to ask, what do you guys think about the evolution of instruments right now? Because everyone is using digital technologies and traditional Korean instruments, which is a very powerful synergy. Korea has been doing a tremendous amount of innovation around traditional instruments plus technology.  Tonight was very non-BTS, who is very. So I'd love to hear if you could talk about the collision between contemporary technologies and the traditional forms. And sorry to bring up the Teresa Hakyeong-cha thing, but her book Dicté was amazing. Regretfully, she ended life too early. I think she was on a really amazing trajectory. She was inspired by philosophers like Jean-Baudrillard and really interesting. We're here in New York a couple blocks from the Puck Building, which is at Broadway, I'm sorry, Lafayette and Houston. It's a crazy story about her, but she was just at the beginning of her career. Really, she's not very well-known here anyway, but she should be more well-known. So it's really powerful to see a composition dedicated to her. But hopefully that's not too much of a big question, but just collage between contemporary instruments and technologies. Just would love to hear your thoughts on that. Jean-Hee or Dae-Hong, would you like to answer to that question, Janie? Oh, I had my electric commongo in 1989. It's three decades ago. And I made the first electric commongo at the time. In Korea, they didn't think about electric music in their traditional music. Actually, I was the one, first one was doing that. And it was a sensation. And also the older generation, my masters, my teachers, was shocked by that. But then at the same time, younger generation thought that was interesting idea and then this sort of followed me, too. And for a long time, over two decades, they didn't know what I was doing because I am very well-trained traditional musician back there and then coming to America. And my interest was cross-cultural. And so my cross-cultural work was that the Korean, philosophy, Korean myth, mythology with American technology and that's basically emerging here. And so they didn't know what I'm doing for a long time. But obviously, and 25 years later, I see younger generation doing what I am doing. So, yes, I made that kind of a beginning. If you think that as a trouble, then I made a trouble. So electric common go, at the time, 1989, there was not much technology to make really beautiful instruments like this. So I had a very funky one, half the size of it because they told me that, oh, the common go string is silk, made of silk. They said, oh, you cannot have pickups, you must have metal strings. So I changed all the strings into metal. And they said, oh, you don't need a soundboard, electric instrument, just need only instruments. So I made half the size and the metal string and then I plugged into whatever, at the time, you know, little device. It sounded like an electric guitar. So I didn't really care for it but then I really worked, there's no other option at the time. So I worked for 10 years and that 10 years gives me a lot of opportunity to think about it more deeper, how can I make this electric common go, not electric guitar. And then 1998, and there was the computer programs available, next MSP come out and the people are using this live interactive program. And so there was a really good point, turning point that I started thinking that new instrument. So I actually built the instrument more like original. I back to the original size, I used the same, the silk string there and then I used a different pickup this time because they developed a lot of sophisticated pickup by then. So then I developed this common go as it is now but then when you have an instrument, you, this is not the big ending, you really have to create music and it made all those computer programs designed for Western instruments. Nobody was thinking about Korean musical instruments. And so I had to work with Alex Noyes, this brilliant guy, just making all the program was commercially available. We retuned, retuned and basically customized and that's the way the sound is like this. I was keep looking for what would make, what kind of sound and what kind of music I could create on the electric common go. It's a long journey. Thank you, Jinhee. I think Dae Hong from Korea, he can also, you know, add to what Jinhee said. He developed electric haegeum. Dae Hong is sitting with two beautiful haegeum players. Can you tell us a little bit about your development of haegeum instrument? All right. What this was my first electric haegeum which I developed nine years ago. I think this is what Kim Jinhee been through. We put the sensors put in the haegeum and it detects the vibrations and I put some gadgets and kits so it detects the movement of the player. So when you play the haegeum, when you tilt it, it gives the different effects and amount and well, the player really liked it. So I saw the potential of it and then last year we've developed this electric haegeum, it's all digital with a langer. So it detects the hand movement and this is ball. So it's like inner string, outer screen and how you swing with it, it gives you different volumes and velocity. And so since this is all digital, I can make any sound with it. This so comparison, this is really based on analog. This is based on digital. The advantage of both of them, I can make any sound with the digital or detects the movement. This advantage of both of the instrument, is they need computer, so which is the artist need engineer like me. So for this tonight, tonight show, I've developed new haegeum. I made the special pickup, still I have to develop more. So the haegeum player can play haegeum like normally what they do, but you can send the signal to any guitar effects or any vocal effects, so you can change the sound. So it can be really intuitive. Yeah, that's what we've been through and I'm sure Kim Jinhee was like really ahead of us like 20 years ago. Yeah, totally. Yeah, so thank you again for everyone, for your beautiful performance. I really appreciate it. And I think this is the end of the show. I just wanna say a few things before we close. Special thanks to the Korea Foundation for supporting this event and also to our founding organizations, Lama My Experimental Theater and Seoul Institute of the Arts. And I just wanna say this in Korean very quickly. Okay, so the final reminder, we have an online gallery open. I think it should be open running now, so please check out. And it was a great pleasure to host the show. And I hope you enjoyed our weekend. Thank you for joining us.


from San Jose. It's theCUBE, presenting Big Data Silicon Valley, brought to you by SiliconANGLE Media and its ecosystem partners. Welcome back to theCUBE's continuing coverage of our event, Big Data SV in downtown San Jose. I'm Lisa Martin, like our host is Dave Vellante. Hey Dave. Hey Lisa, how's it going? Good. We're doing a great job here by the way. Well thank you sir. Keeping the trains going? Yeah. Well done. We've had a really interesting couple of days. We started here yesterday interviewing lots of great guys and gals on Big Data and everything in between. Lots of different topics. There are opportunities, challenges, digital transformation. How can customers really evolve on this journey? We're excited to welcome back to theCUBE one of our distinguished alumni, Matt Mako, the global Big Data practice lead from Dell EMC. Welcome back. Well thanks for having me. Appreciate it. It's a pleasure to be here. Yeah. So lots of stuff going on. We've been here as I mentioned. We're down the street from the Strata Data Conference. So we've had a lot of great conversations, very educational, informative. You've been with the whole Dell EMC family for a while now. We'd love to get your perspective on kind of what's going on from your team's standpoint. What are you seeing in the enterprises with respect to Big Data and being able to really leverage data across the business as a value driver and a revenue generator? It's interesting that what we see across the business in terms of, especially in the big enterprises, many organizations, even the more mature ones, are still struggling to get that extra dollar, that extra level of monetization out of their data assets. Everyone talks about monetizing data and using data, treating it as an asset. But organizations are struggling with that not because of the technology. The technology's been put in, they've ramped up their teams, their skills. It's what we tend to see inhibiting this digital transformation growth is process. It's organizational strife and it's not looking to best practices even within their own organization. We're doing things like DevOps. So why would we treat the notion of creating a data model at any different than we would regular application development? Well, organizations still carry that weight, that inertia. They still treat big data and analytics like they do the data warehouse. And the most effective organizations are starting to incorporate that agile methodology and agile thinking. No snowflakes, infrastructures, code. These concepts of quickly and rapidly and repeatedly doing these things, those of the organizations that are really starting to pull away from their competitors in industry. And so Dell EMC, our consulting group and our product lines are all there to support that transformation journey by taking those best practices in DevOps data ops and bringing that to the analytical space. Do you think that companies, Matt, have a pretty good sense as to how applications that they develop are going to affect, create values, creating values, let's simplify it, increasing revenue or cutting costs. Generally people can predict with the impact, they can write a business case around it. My observation was that certainly in the early days of so-called big data, people really didn't have an understanding as to the relationship between their data and that value. And so many companies mistakenly thought, well, I need to figure out how to sell my data versus understand how data affects monetization. I wonder if you could comment on that and how has that progressed throughout the years? Yeah, that's a good point. We, from a consulting practice, used to do a lot of what we call proof of values where organizations after they kick the tires, uncover some use cases, we took them through a very slow methodical business case ROI analysis.  We're doing less and less of that these days because organizations have a good feel for where they want to do and the potential upside for doing this. Where they're now tend to struggle is, well, how do I actually get there? There's still a lot of tools and a lot of technologies and which is right for my business? What is the right process and how do I build that consensus in the organization? And so from a business consulting perspective, we're doing less of the ROI work and more of the governance, the sort of governance work by aligning stakeholders, getting those repeatable patterns and architectures in place to help organizations take that first few wins and then scale it. Where do you see the action these days? I mean, there's some high profile use cases, obviously getting people to click on ads, big data has helped with that. Fraud detection has come such a long way in the last 10 years, no doubt. Certainly risk assessment from the financial services industry. Those are the obvious ones. Where else do you see big data analytics to the changing the world, if you will? Yeah, so I'd say those static or batch type workloads are well understood that, hey, is there fraud on transactions that occurred yesterday or last night? What is the customer score, lifetime value score for customer? Where we see more trends in the enterprise space is streaming. So what can we catch in real time and help our people make real time decisions? So, and that is dealing with unstructured data. So I've got a call center and I'm listening to the voice that's coming in, putting some sentiment analysis on that and then providing a score or a script to the customer call agent in real time. And those sort of streaming use cases, whether it's images or voice, that I think is the next paradigm for use cases that organizations want to tackle. Because if you can prevent a customer from leaving in real time, right? So you know what, it sounds like you're upset. What if we did X to help retain you? It's going to be significant. All these organizations have a good idea of the cost it takes to acquire a new customer and the cost of losing a customer. So if they can put that intelligence in upstream, they no longer have to spend so much money trying to capture new customers because they can focus on the ones they have. So I think that sort of tie in between customer and streaming is where the next set of, I think money is to be found. So customer experience is critical for businesses in any organization. I'm wondering kind of what the juxtaposition is of businesses going, yes, we have to be able to do things in real time and enterprise, we have to be agile. Yet we have, in order to really facilitate a really effective, relevant, timely customer experience, many departments and organizations in a business need access to data. From a political perspective, how does Dell EMC, how does your consulting practice help an enterprise be able to start opening up these barriers internally to be able to enable data sharing so that they can drive, take advantage of things like real time streaming to ultimately improve the customer experience, revenue, et cetera. Yeah, it's going to sound really trite, but the first step is getting everyone in a room and talking about what good looks like, what are the low hanging, and everyone's going to agree on those use cases. They're going to say, these are the things we have to do, right? We want to lose fewer customers. We want to, you know, whatever the case may be. So everyone will agree on that. So the politics don't come into play there. So what data do we require for that? Okay, well we've got all this data. Great, no disagreement there. Well where is the data located? Who's the owner or the steward of that data? And now who's going to be responsible for monetizing that? And that's where we tend to see the breakdown because when these things cross line of business and customer always crosses line of business, you end up with turf wars. And so the emergence of the chief data officer who's responsible for the policy and the prioritization and the ownership of these things is such a key role now. And it's not a CIO responsible for data. It is a business aligned executive reporting into the chief, CEO, COO, CFO. Again, business alignment, that tends to be the decision maker or at least the thing that solves for those conflicts across those BU's. And when that happens, then we see real change. But if there's not that role or that person that can put that line in the sand and say this is how we're going to do it, you end up with that political strife and then you end up with silos of information or point solutions across the enterprise and it doesn't serve anyone. What are you seeing in terms of that CDO role? I mean, initially the chief data officer was really within regulated businesses, financial services, healthcare, government. And then you've seen it permeate to more mainstream. Do you see that role as having legs? A lot of people have questioned that role. What chief digital officer, chief data officer, just encroaching on the CIO territory. I'm inferring from your comments that you're optimistic about that role going forward. I am, as long as it's well-defined as having unique capabilities that's different than the CIO. Again, I think the first generation of chief data officers were very CIO-like or CIO for data. And that's when you ended up with the turf wars. It was like, okay, well this is what we're doing. But then you had someone who was sort of a peer for infrastructure and so it just didn't seem to work out. And so now we're seeing that role being redefined. It's less about the technology and the tools and the infrastructure and it's more about the policies, the consistency, the architectures. You know, I'd observe. I wonder if we could talk about this for a little bit. It's the CDO role. To me, one of the first things a CDO has to do is understand how a company gets value out of its data. What is it, and if it's a for-profit company, what's the monetization? Where does that come from? Not selling the data, as we were talking about early. And then the other is what data? What data, what's our data architecture? Data sources, how do we give access to that? And then quality, data quality seems to be something that they worry about. And then skills, no technology in here. And then somehow they got to form relationships with the line of business. So the simultaneous to figuring that out. Does that seem like a reasonable framework for the CDO's job? It does. You call them chief data governance officer. It really falls under the umbrella of governance. It's about standards and consistency, but also these policies of there are finite resources, whether we're talking people or compute. What do you do when there's not enough resources and more demand? How do you prioritize the things that the business does? Well, do you have policies and matrices that say, okay, well, is it material, action will timely? Then yes, then we'll proceed with this. No, it doesn't pass the sniff test. And it doesn't have to be about money. However the organization judges itself is what it should be based on. So whether we're talking nonprofit, we helped a school system recently better align kids with schedules and also learning abilities by sitting them next to each other in classes. There's no profit in that other than the education of children. So every organization judges itself or measures itself a little differently, but it comes back to those KPIs. What are your KPIs? How does that align to business initiatives? And then everything should flow from there. Now I'm not saying it's easy work. Data governance is the hardest thing to do in this space. And that's why I think so few organizations take it on because it's a long, slow process. And you should have started 10 years ago on it. And if you haven't, it feels like this mountain that is really high to climb. You're saying it's outcome driven. Yeah. Independent of the types of organizations. I want to talk about innovation. I've been asking a lot of people this week, do you feel like big data, the meme of big data that was created eight, 10 years ago, do you feel like it lived up to its promises? That's a loaded question. I think if you were to ask the back office enterprises, I would say yes. In terms of customers feeling it, probably not because when you use an Uber app to hail a cab and pay $3.75 to go across town, it feels like a quality of life, but you don't know that that's a data driven decision. As a consumer, your average consumer, you probably don't feel that. As you're clicking through Amazon and they know sort of the goods that you need or the fact that they know what you're going to need and they've got it in a warehouse that they can get to you later that day. It doesn't feel like a big data solution. It just feels like, hey, the people I'm doing business with, they know me better. People don't really understand that that's a big data and analytics concept. So has it lived up to the hype externally? I think the perception is that it has not, but the businesses that really get it feel that absolutely it has. Do you agree it's kind of bifurcated? It is. The Spotify's and the Uber's and the Airbnb's that are crushing it, and then there's a lot of traditional enterprises that are still stovepipe and struggling. Yeah, it's funny, when we talk to customers, we've got our introductory PowerPoint, right? It always talks about the new businesses and the old businesses, and I'm finding that that doesn't play very well anymore with enterprise customers. They're like, we're never going to be the Uber of our industry. It's not going to happen if I'm a Fortune 100 legacy. It's not going to happen. What I really want to do though, is help my customers or make more money here. I'm not going to be the Uber. It's just not going to happen. We're not the culture. We're not set up that way. We have all of this technical legacy stuff, but I really want to get more value out of my data. How do I do that? And so that message resonates. Isn't that in some ways though? How do you feel about this? Is it a recipe for disruption? Where that's not going to happen, but something could happen where somebody digitizes your business. Yes? Absolutely, if there are organizations, if you're in the Fortune 500 and you are not worried about someone coming along and disrupting you, then you are probably not doing the right job. I would be kept awake every night, whether it was financial services or industrial manufacturing. Grocery.  You got to hire all these people. The cars are junk and the customer experience is awful. Well, someone has come along and there's been an industry related to this. Now they have their bumps in the road, so are they going to be disrupted again or what's the next level disruption? But I think it is technology that fuels that, but it's also the cultural shift as part of that, which is outside the technologies, these socioeconomic trends that I think drive that as well. But even, and we've got just a few seconds left, the cultural shift internally. It sounds like from what you're describing, if an enterprise is going to recognize, I'm not going to compete with an Uber or an Airbnb or a Netflix, but I've got to be able to compete with my existing peers of enterprise organizations. This CDO role sounds like it's a matter of survivability. Without putting that in place, you can't capitalize on the value of data, monetize it, et cetera. Well guys, I wish we had more time because I think we're opening a can of worms here. But Dave, Matt, thanks so much for having this conversation. Thank you for stopping by. Thanks for having me here, it was a real pleasure. Likewise. We want to thank you for watching theCUBE. We are continuing our coverage of our event, Big Data SV in downtown San Jose. For Dave Vellante, my co-host, I'm Lisa Martin. Stick around, we'll be right back with our next guest after a short break.