Okay, everyone, you're welcome. We are delighted to have you here and the mission of TechSoup and all of us here is that the overall goal of our organization is achieved and it's through this mission that TechSoup and other partners have made available a lot of resources for organizations like you use non-profit to benefit from it. But not to take much of our time, we're going to get started today. Today is the information session. So, NLi, our presenter, is going to take us through the processes, what TechSoup is all about, what the Google grant is also all about. So, at the end of this meeting, you will be able to apply for the Google grant and if there are issues, we'll also guide you through it and we'll also show you, we'll be able to understand how to create combatant advertisement that will go on Google that will bring in results. Through these Google grants, a lot of organizations are able to increase their budgets in fundraising and also in creating awareness and reaching out to more clients and funders across the globe. So, it's something that we all should take advantage of. So, without much ado, I think, NLi, you can take over from here. Sure. I'd love to jump in. So, hi there. I'm Eli. I'm based in Vancouver, Canada and I'm a community manager with TechSoup. I actually got involved with this TechSoup Connect community network 13 years ago when I was new to Vancouver and was looking for a place to find other geeks who cared about things. And I got very excited when I found that Meetup got involved and eventually, after a couple of years, TechSoup asked me to come and support the other network leaders across the globe and there's currently chapters now in, I think, 35 other countries.  How does it work? Some of you may already be members, in which case I appreciate your patience, but for many people coming in here, they may not be yet be a member of TechSoup and so I want to give that bit of an introduction. From there, we'll pass it over to the chapter host and leader, Hylian, who actually is an expert in using Google Ad Grants and can actually go deeper into how the program works and some of its support functionality and so we'll take it from there. So, let me start by giving that overview of TechSoup. Here we go. So, it's true. Social good does need good technology and it's part of why we offer these free events where we can help connect nonprofits with the skills and knowledge they need to actually succeed in their mission because we're not technology organizations, we're mission delivery organizations. Hylian, so I'm Eli and I'm one of the TechSoup Connect community managers. And what is TechSoup, you ask? TechSoup is a nonprofit like yourself with a global footprint. And so what we do is we connect two players together. One of the things we do is we have built relationships with the major technology companies, Google, Microsoft, Adobe, Cisco, Slack, Zoom. And what we do is we create this hardware discount and software discount and donation program where we make it really easy for you to get access through the technology you need. The other thing we do is we have partnered with organizations around the world to deliver that discount program to nonprofits in their own country. Because, you know, TechSoup is based in San Francisco and they have no relationships and don't really understand the needs of what a nonprofit in Sierra Leone, in Nigeria, in the UK, in Singapore needs. And so what we do is we partner with existing organizations who have those connections. And so what we've done around that is connect in West Africa region with Waxi, the West Africa Civil Society Institute. They have currently offices in Ghana and they're opening one up in Nigeria. I see some people have come from other countries like US. In the US there is TechSoup USA who delivers the TechSoup program in that country as well. I'm based in Canada. There is a TechSoup Canada who manages the program as a separate organization partnered with TechSoup Global. What can you find in that catalog? As I said, a lot of the major players are there. Zoom the tool we're in right now. Things like Bit Defender for security, something like Tableau for your data visualization needs. Maybe you need to store your documents. Box is a great solution there. Or maybe you need something that your desktop suite, your software, Microsoft is going to offer to start 10 free licenses to every dog profit, pretty much in every country. Also, there are things like Google, which we'll talk about today, which is available in many countries. But sadly that Google for nonprofit program is not currently available in Sierra Leone. However, I see that many of you are coming from Nigeria and the US today. In those two countries, the program is available and more details will come about that program specifically in a moment. As I said, TechSoup is this global network. We've actually at this point served over a million nonprofits saved the sector over actually at this point, about $16 billion in licensed like in market value of hardware and software. And we do that in 236 countries and territories basically everywhere in the world. As you're saying, okay, that's great. How does it work? What's this all about? What is this technology marketplace? And so here's what it looked like when I first started at a nonprofit. I was sitting as a volunteer manager, and I wanted to do some design work. And so I happened to have a college friend who worked at Adobe. So I called up my friend and said, hey, could you throw me like I'd used older version of the software just put it in the mail, send it over to me. And he had something lying around so he could do that. But I didn't have any connections to any of the hundred other technology companies. I didn't know anyone at Microsoft or Dell or Cisco zoom didn't exist, of course, at the time. And so it was really hard for you as a nonprofit to get access to donated and discounted software. Basically, if you didn't know someone or happened to be lucky enough to be based in like the Silicon Valley in California, you are going to get access to that software and they're gone and the organization had a bit of a problem. These companies had a problem which is to say they were interested in giving out their software. But they had lawyers in this inside who said, how do we know that this organization is a legal, valid organization? How do we know we've given to them already this year? How do we know if they fit our criteria? Maybe we only want to donate organizations with a budget of under $10 million or only to youth organizations. And this was just a big data problem which prevented all this philanthropy from happening. So TechSoup stepped into the situation and said, we can solve this, we can make this easy for both parties. And the way this happened is TechSoup has become this global central validation engine. So when a nonprofit comes to TechSoup.org or TechSoup.Global and creates their free account, what they're essentially doing is uploading a couple of documents, your last budget, your proof of incorporation from the government and you do this once. And once you've filled out this form and given us a couple of pieces of information, we store this and we can use that exact same information with any of the other companies in our catalog. So it's the dream. Instead of having to write a separate grant application for every organization or foundation you applied to, you instead wrote one application and got to use the exact same application to get instant approvals from any other foundation. That's what we do at TechSoup. You create your account and then you get instant approval for any discounts or offerings from any of our partners because they all are using the same shared information. So that's the power of TechSoup and that's how we serve 1 million organizations and save the sector $16 billion in fees. So that's a really powerful interesting story, but of course the next thing is, once you have the hardware and software, what do you do with it? That's where events like this come in where we get to connect you with local experts who can share best practices on how to use that technology. So if you want to get involved with TechSoup, the first thing to do of course is to create your account. And so what you do is go to techsoup.global and then select your country, whether that's going to be Nigeria, Cameroon, Singapore, the UK, and from there it will direct you to the right instance of TechSoup for your country. And if you are a non-profit charity church or library, you're likely eligible depending on the criteria and it's a little bit different in every country, but let's be honest, it's going to take you 10 minutes, the registration is free. So if you do it and actually in the end find you are eligible, well you didn't waste that much time. So it's worth testing anyways. The thing that's most important is that you have a copy, a scan, or some kind of documentation that you received from the relevant governments showing your status as a registered organization in your country. So once you've done this, then you put into information what is your focus area, how big is your budget because each one of our donor partners has slightly different eligibility criteria. So you may not be eligible for everything in the catalog depending on the size or focus of your organization. And you should start the process now because it usually will take about two weeks for you to get approved. But once you've done that, then you can move into the TechSoup catalog and start making requests. And actually when we average across the whole experience of organizations using TechSoup, they're typically saving about $17,000 in hardware and software. Obviously not case for smaller organizations, but that's the average across our global experience. There is, of course, all kinds of other great free resources at TechSoup.org. There's blogs, webinars, articles, and even if you are doing good in your community, but not a valid non-profit or charity, you can of course still always access those resources at TechSoup.org. And you can also go to great events like this one. And you'll find it as you found this particular event at events.techsoup.org. So come get involved, love to connect you with your local chapter. So that is my quick overview of TechSoup. What it actually looks like is this. So you would go to techsoup.global and you would say, all right, what's my country? And so this particular event is for the Sierra Leone chapter, although I think it's more of Nigeria. So let's do Nigeria.  And from there, it will forward you to the version of the site for Nigeria. So you'll see here on the front page, it's got some of the major pieces of software in our catalog, everything from a 50% discount per zoo to other pieces of software. And so you can either browse the catalog, but you can also see along the top that there's this catalog, which brings you in here. You can search by the donor company. So maybe you need something from Amazon Web Services because you're doing some hosting. Maybe you need a sauna because you're doing some project management. Maybe you need a meeting slack. You can find all of these here in the dropdown by company as well. But the main thing people often want to know is, am I eligible? And the way to find that is to go into the help menu. And you'll see there is an eligibility criteria section. So if you pop into here, it will then tell you for each country, this will be a little bit different because it's all in different legal territories. But it tells you who is eligible. And so here it will tell you what organizations are eligible for the program. So take a look at that. And if you meet those criteria, then your next step is to go here to the right and click sign up. And so you'll want to create that account. And so you'll start by creating your personal account, and then you'll move on to creating your organizational part of the account. And this is actually especially important for the Google for Nonprofit program because what happens is once you create your account, we generate a special ID just for your organization. And you'll need that. So you go to say the Google for Nonprofit program. So you're not on the TechSoup website. But if you begin your eligibility process by getting started by the third step or so, it's going to say prove your nonprofit. And the way you prove your nonprofit is it tells you to go to your TechSoup account and copy over this big random character leg and copy and paste that into the Google for Nonprofit application. And that's how Google knows that you exist already in the TechSoup catalog to instantly give you that approval. If you haven't done that yet, you'll need to then wait two weeks to get that code generated once your approval as an organization is set. So there are several things on the Internet, like the Google for Nonprofits program, like the Microsoft Donation program, where they're actually getting the proof that you're a nonprofit from TechSoup, but it's all actually happening on the company's website. So that's just a thing you'll need to do, which is if you want to get involved with this Google for Nonprofit and Google Ad Grant program, you'll want to start first by creating your TechSoup account because you'll need that to complete the application and eligibility. So that is what I've got so far. I see there's two things showing up in the chat. Let me just take a look at the questions. Anything here? Ah, you've got someone here. Looks like in German. And unfortunately, I can't help you with that, despite my van der Gießen last name, which is Dutch. I don't know any German, unfortunately. So that is my quick overview of TechSoup eligibility and the application process. With that, I'll stop sharing the screen and I'm going to pass it over to your host, who can talk a little bit more about the Google for Nonprofit program. And yeah, and Sharon, I will go and put the link to these slides into the chat right now. Thank you very much, Eli, for the presentation. So for the Google for Nonprofit program, similar to what TechSoup is about, it's also meant to support the work of nonprofits. And so every month, Google gives out $10 worth of advance revenue, where nonprofits can advertise their product and services, their courses online. And this goes a long way. For example, we use this an organization as well. When you have your presentation, your, sorry, your ad, you can target it to whichever country that you are reaching out to. And when you do this, people who visit your, or who use Google to search for services in those areas, are able to find you ease. For example, if you're working in the mental health sector, for us, we work in oral health. So we have ads that are in oral health. If you go on Google and you search for something that is related to oral health, we are likely to pop up on the Google page. And so that goes a long way in expanding our voice, as well as bringing in more users to our website, visit our website, which in turn will compare them to donors. It could also be a donation page on your website. You have a donation page and you want people to know more about it. You can equally create your ads that leads to those pages. So when you go online, it connects to it. And aside from ad grant, Google also gives you other services like Google Map. If you're working in the geo sector, you want to link your services to Google Map. You can do to do that because you are with the... This comes along with the Google for non-profit service. In addition, you also get access to Google Space, which includes email services, drive and a whole lot of other services that are very useful for your organization. Absolutely. I think the Google Workspace is very valuable, especially for organizations that don't yet have their own organizational email. If you are an organization that's still using maybe a hotmail or Gmail address for your organization, you're not going to look like you're a very established professional organization, which will make it more difficult with your marketing and fundraising. But if you own your own domain name, you can create 100 plus email addresses for your staff and volunteers on your own domain name using Google for non-profit and Workspace. So it's a really valuable resource. Yes. It makes you look more serious and people take you more serious as well. And yes, there's also Google YouTube. There's also a package for YouTube, which is also available for non-profit. So amongst these are the things you start to gain when you register and you approve on TechSoup. You have the services on TechSoup and you come to Google and also have the additional services that will amplify your courses and your mission in the community. I've got a question coming in from Gina in the chat around Google Voice. And Gina says, I have Google Workspace, but they're still charging for voice. Is that included? And the answer is I don't know the answer to that question. So if anyone else knows the answer, please throw that into the chat. That would be really helpful. I'm not sure about that particular question. I'm not sure, too. I will have to confirm and when I do that, probably I could leave a message. Yeah. I'm looking through here through the site right now and it looks like I don't see anything about voice in the plan. So that may be something that's not currently included in the Google Workspace donation. Sorry, I didn't mean to distract you though. Please continue to learn. Yes, that's fine. Yeah, I don't know. Can you walk us through the ads? I'm afraid I don't think I can. I don't have an active account right now. So I don't think I can actually get into the back end to show ads. And I know you've got suddenly a bit of a challenge around going into actually show people what's happening right now. Is that correct? Yes, that's correct. So unfortunately, I don't think I can take us too deep into there. Yeah, it's how about a video presentation? Yeah, is there a good video that you would recommend we can play right now? Actually, I might have something. One moment. Let me see. Google Adgrance. There we go. I have something here that I think will meet that our needs since you're not able to give a live demo today. So let me see what I have. Okay, this looks like this will work to the job right here.  Let's let the ads go past. Yeah. So what we'll do then it sounds it's after this we're going to play a bit of a recording of an earlier demo that was actually done for Texas, Canada, but the core information should remain the same for any country, whether that's the US, Nigeria or Sierra Leone. And so all I'll have to do a reshare in just a moment to include on your own. So I'll be right back in a second. There we go. We're going to read through. Here we go. And finally, but not only one, but once you can not be one of the following types of offense. So it should not be a government entity or organization. You cannot be a hospital. You cannot be a school, a childcare center, an academic institution or a university. Just to clarify this a little bit. You can be the philanthropic arms of these institutions. So you can be like a education foundation. You could also be a hospital foundation. And also just to clarify the hospital medical one. You can be a medical related charity, like an autism awareness charity, but they're more looking at the actual treatment centers itself. So that's why they stipulated hospitals as not being eligible for the grant. So as long as you hit those three main criteria, you can be pretty confident that you will get the grant. So that's just the preliminary piece about eligibility. We're going to explain what the grant is. And I'm going to loop in Lily who's going to talk about this now. Great. Thank you, Simon. So what is the Google grant? The Google grant is a program that gives eligible nonprofits $10,000 per month in free Google ads. That's not $10,000 per year or $10,000 one time. It's $10,000 per month in free Google advertising. So how is this possible? You might ask Google ads will give Google ads grantees credits every month worth $10,000. These credits were new every month and they have no end date. If you ever spend the maximum amount in one month, so $10,000, your ads will just stop running. You're never, ever charged by Google for running any ads if you're part of the grant program. Again, it's $10,000 per month in free Google ads or $120,000 per year in free Google advertising. So I'm just going to pull up a poll right now to see if you guys know how much is a Google grants worth. If you want to participate in the poll, you can put your answer into the chat. Great. So looks like most everyone's voted. And the results, most of you got it. So it's correct, $10,000 per month. That's how much you'll get with the Google grant. I'm going to turn it over to Simon now to describe what pay per click advertising is. All right. Thanks, Lily. And we always ask this question because sometimes it's $10,000 sounds like so much that people think it's per year or one time. And it's really important to understand it's per month because that's a large part of the value of the program that they do give you such an immense amount to work with. So now we want to give you some background and what's called pay per click advertising. You need to understand this to understand how the grant actually works. Okay. So what I'm going to do is not this. Where am I? Here we go. Here is a sample search results page. And so in the example, I run a search for donate use clothing. And when you're on the page in the screenshot is the search results. And I'm going to break this down a little bit for you. At the top of the page as a section that's usually reserved for paid ads or what is traditionally called pay per click ads. And the reason why it's called pay per click is because usually anytime someone clicks on your ad, you would have to pay Google a certain amount per click. But of course, if you are nonprofit, that cost is deducted from the credits that you have. And so you're not actually paying anything for that click, but that's just usually how it works. And I'm going to distinguish that from the section below, which is usually reserved for organic listings. Now, organic listings is what Google is naturally choosing to display to users when they search for something. And the big difference is that if someone clicks on your website or your listing there, you don't have to pay Google anything. That's just free for everyone. Of course, in order for you to appear high in those organic listings, that's a whole other area of marketing called search engine optimization or SEO for short. And so that's actually quite a complicated area. I would say it's a cousin to what we're talking about today for paid ads. And so we're not going to delve into that, but we're going to focus on the paid ad section. And it's really important to note that the paid ads proceed or are listed on top of the organic listing. So there's good value in being placed in that section of the search results page. So let's talk a bit about how that works.  So what you would do is first come up with a list of keywords that you think people are going to use to search for you on Google. So for example, you might be thinking of keywords like donate use clothing or donate use goods or donation boxes. And what happens is if someone's search matches a keyword that's on your list, your ad has a chance to appear at the top of the search results. And if someone decides to click on your ad, they get taken to a page, a website page or a landing page that you specify and that ideally speaks to what the ad was talking about. So for this use clothing donation program, you would want to send them to a page that talks about your program and gives people options in terms of how they would actually make the donation. So that's just generally how it works. Now the number one question I get asked when I explain PPC ads is do people actually click on them? And I must admit when I first learned about this, I didn't think I really clicked on those ads. I thought I'd ignore them, but we want to reassure you that the data overwhelmingly supports that people do click on them. So what we have here is a statistic. 300 million plus clicks per day on these ads. And of those 300 million plus clicks, they could be your supporters. They could be your donors or they could be your customers. And so the idea of the grant is to use some of that $10,000 per month to bring those three, some of those 300 million clicks per day to your website where you can engage them and turn them into your supporters or your donors or your customers. So that's just the very kind of like high level theoretical explanation of how it works. And we want to get a little bit more practical with you and get into kind of the nitty gritty of it. So Lily's going to take us through some problems that Google Grants can solve as well as share some case studies of successful ways that nonprofits can use the grant to achieve meaningful impact. Great. Thank you, Simon. So as I mentioned, we'll be going through some problems that Google Grants can solve. So what problems could $10,000 per month in free advertising solve for your nonprofit? Oftentimes I hear from nonprofits that they need to increase awareness of their organization. If you have the Google Grant, you can use the grant to promote your organization to people who are looking for your brand, your cause or your content online. So for example, if you are a mental health organization that talks about depression or anxiety, someone who is looking for tips to battle depression or anxiety online on Google can find your organization if you create an ad surrounding this. If your problem is improving event attendance, you can use the Google ad to create ads that promote your events to people who are looking for things to do. For example, if you have an event happening in Toronto, you can create an ad on Google that will speak to this event and direct people to the page that talks about it. If your nonprofit has a product or service that you sell, similarly, you can use a grants program to promote this product or service to people who are looking to buy something similar online. So for example, if you sell t-shirts or jewelry that go to your nonprofit's cause, you can create an ad around this and people can find it and then find your webpage that sells these services or products. If you need to get more donations, which I'm sure many of you are looking for, you're luck because you can use the Google grant to create ads that direct people to your site who are looking to make donations online. An example could be donate to X cause. You create an ad around this and someone who's looking to donate to that cause to support it can find that ad online and then be directed to your website where they can make a donation online. Finally, if you want to grow an email list, you can similarly use the Google ads to help you do this. Of course, growing an email list requires a little bit more of a strategy, but oftentimes you can promote joining a newsletter along with a certain resource that this person would find useful. We'll be talking a little bit more about this in our case study. Before I continue, I'll put out another poll and ask you, how could the Google grants help you? What problem could it solve? Okay. And it looks like almost everyone has voted. I'll close the poll. So it looks like the majority have voted for increasing awareness, followed by improving event attendance. I've seen many nonprofits successfully use the grant to solve these issues for the organization. So I'll jump next into our case studies. So in our first example, we have the Redwood woman shelter. They had an issue of awareness. They had services for abused women. However, many of these women didn't know that their organization existed or knew about the help that they provided. The Redwood woman shelter was able to obtain the grant. When they had the grant, they then looked to their website. They found a page on their website that had relevant information for these women. So in the example we see here, it had the number for the 24 hour crisis hotline, as well as information about the services they provided. Next, they went to something called the Google keyword planner. This keyword planner helps you find the search volume for certain keywords. Essentially, how many times is a keyword or search term getting searched on Google every month? They typed in keywords that were very relevant to that page. So in this example, they typed in keywords like women's shelter and shelter for women. Then they chose the keywords that had the highest monthly search volume. In this example, women's shelter has over 8,000 searches per month. That means that women's shelter is getting searched on Google over 8,000 times per month. Then with these keywords, they created a free Google ad. When someone typed in the keyword women's shelter on Google, their ad appeared near the top of the page, which we see here. Then the searcher could click on their ad, and they would land on the designated web page, where they would find information about the crisis hotline as well as how they could help. In this instance, the Redwood woman's shelter was able to use the Google grants to improve their awareness by bidding on keywords such as women's shelter and shelter for women. The result was that the Redwood women's shelter saw a 630% increase in crisis calls per month while they were running the Google ads. In our next example, we have the San Francisco Playhouse had a problem. They needed to sell more of their show tickets, so they were able to obtain the Google grant. Next, they looked to their website, and they found a page that had relevant information to the issue they wanted to solve. So in this case, they had a page about upcoming plays and how someone could buy tickets. We can see the buy ticket button here. Then they went to Google's keyword planner, and they typed in keywords highly related to that page. So we can see here, there are keywords such as Broadway musicals, stage shows, and Playhouse Theatre. They chose the keywords that had the highest search volume per month. In the instance of Broadway musicals, it has over 18,000 searches per month on Google. Next, they created a free ad with the Google grant program that would appear when someone typed in one of their chosen keywords. In this instance, it's Playhouse Theatre, and their ad appears near the top of the page. When the searcher clicked on their ad, they would then arrive on their designated webpage which had information about how to buy tickets. In this instance, SF Playhouse was able to solve their issue of selling more tickets by using the Google grant to drive traffic to their website using keywords such as Broadway musicals. The result was that the SF Playhouse saw $4,600 in ticket sales per month directly from using free Google ads. In our final client case study, we have the case of Save the Redwoods, an environmental organization. Save the Redwoods had a problem. They wanted to build up their email list. So first, they chose a page on their website. In this instance, they chose a page that offered a free family guide to anyone who signed up for their newsletter. This is a great strategy if you want to build your email list because you're offering people a relevant piece of information that they would want in exchange for signing up to the newsletter. We can see here you have the offer to get your free guide when you sign up. Next, they went to the keyword planner and typed in relevant keywords such as Redwood trees. These keywords have a high search volume. Redwood trees has over 14,000 per month. Then, with the free Google ads, they created an ad that showed up at the top of the page when someone typed in one of their keywords. Once someone clicked on their ad, they would land on the designated webpage that had information about a free family guide when someone signed up for the newsletter. This is a great strategy again to get people to sign up. So, in the case of Save the Redwoods, they were able to use the Google grant to build up their email list by using keywords such as Redwood trees that had high search volume per month and that were very relevant to that page and what people were looking for. The result was that Save the Redwood saw 400 extra emails per month directly from using free Google ads, which is incredible. So, a handy framework for understanding how to use the Google grants in the context of your nonprofit is one. Determine the problem or challenge that your nonprofit has and that you want to solve. So, that could be increasing event attendance, getting donations, or growing your email list. Next, choose a landing page or build a webpage that solves that issue. As we could see in the last three examples, all of these nonprofits chose web pages that were very specific to the problem that they wanted to solve. Next, go to Google's keyword planner. Find keywords that are very relevant to that page and that have a high search volume. Finally, bring those people who are searching for that on Google to your website using Google's free ads. So, now I'm going to hand it over to Simon to explain how you can get your Google grant. All right. So, hopefully at this point, you're excited to get the grant. You want to learn more about how to get it and I'm going to explain how to do it. I'm going to run one more poll for you before we do so. Last poll of the day, very simple. Do you have the Google grant? And it's just a simple yes or no. And we're going to give you about 20 seconds to put your answer in. I always find this question very interesting because it's neat to see what your peers are doing, who has the grant, who doesn't have it and who's just learning about it. I always find this quite fascinating. So, I'm going to close the poll in just a moment and then share the results with you. And actually, this is a higher number than I'm used to seeing. You usually see about 10% say yes and 90% say no, so we have 21% yes and 79% no. So, a lot more of you who have the grant. That is really neat. Now, this next section is not going to apply of course to people who have the grant. So, just sit tight. We're going to the more practical portion of this in just a moment. Okay. So, I'm going to break it down step by step. The first thing you need to do is to get your TechSoup token. Just to explain that a little bit. If you recall in the beginning, in order to go through the process, you need to be first registered with TechSoup as a nonprofit. And so, once you do that, it's called your token. Basically, the token enables you to apply for the next stage of the grant process, which is called Google for non-profits. Now, Google for non-profits, the pre-qualification, there's a bit of which apply for the parent program, Google for non-profits. And again, you use your TechSoup token to do that. Okay. Once you are approved, you need to create a Google Ad account. So, Google Ads is the platform. It's the name of the platform that Google uses to manage the keywords and the ads that you would run. So, you need to create an account first. And then, you use that to submit a pre-qualification survey. So, you create this account. You submit it to this pre-qualification. There's a bit of material that you need to go through, like a small video. There's a small survey you need to go through to get this. So, it's pretty straightforward. Once you're qualified, then you're going to set up your Google Ad account. And that's what we're going to spend some more time on at the end of this webinar, just to talk about how you would go about doing that. So, you set up the Google Ad account, and there's some very specific instructions that Google has for you. And I'll send you those instructions in just a little bit. But once you set up your Google Ad account and it's done according to the rules of the program, then you're going to go through the whole in the Google Ad Grants program. So, what that means is, you're going to take your account that you set up, you're going to submit it to Google, and they're going to review it to make sure that you set it up correctly. And if it's all done correctly, you basically get the grant at that point. And you get to start using the $10,000 per month. So, on this page, I've listed a couple of the URLs, Google.com, in terms of where you find those items. And just to explain to you also, that is quite straightforward. You could probably get through the whole process within 14 days. 14 working days, let's say. There's cases where you may run into certain complications. Perhaps your organization applied five years ago and you have no idea who did it and what email they did it under and all these things. So, those can create some complications that would lengthen the process a little bit. Again, everything smooths within 14 days. I just want to send you a quick link here in the chat box. And this is a link to the official Google guide in terms of how to set up your account. So, it'll take you through these six steps more or less. And if you follow that carefully, you should be okay. It can also be complicated. So, I'm going to cover some of that in the next piece. I just show you, I'm going to explain and then also show you different components of what you should be doing. Okay. We're talking about how to create your first Google Ads campaign. So, we're going to do a step-by-step process. All right. So, the first thing you need to do is to really strategize. This is important because the strategy is a foundation behind everything else that you're going to with the Google Ads grant. So, what do we mean by strategy? If you remember, Lily was talking about the framework for how to use the Google Ads grant. So, it's a bit of that. First of all, understanding the ways that you want to get out of it. Okay. Now, once you have that done, you can move on to step two, which is to structure what's called campaigns inside Google Ads. And the reason why the strategy is important is because it essentially informs what campaigns you're going to build. For example, we asked a question in what ways do you want to use the grant and it was something like 43% of you said awareness. And so, you need to consider what you want to make people aware of. And what that means is that's going to become one campaign that you're going to run. But let's say that you also wanted to promote an event. You have an event coming up that you wanted to promote. That would be a second campaign that you would run. And we also get this question all the time. You are not limited to just one campaign at a time. You can run multiple campaigns simultaneously. You can run five campaigns, six campaigns at a time as often as you want. So that's just how the campaign structure works. Now, I'm going to hop into the browser for a second. I'm going to pull up a empty Google ad account right here. And I'm going to show you how you create a campaign. It's going to be bare, but I'm just going to create a new campaign. So once you log into Google Ads, this is what it looks like. And if you have nothing in there, you'll see this plus sign. So plus new campaign, I'm just going to click on that. You can create a new campaign. You can pretty much ignore all these template guides. You can say do it without any guidance. And it's important in this stage to select search. That's just one of the rules of the program. Again, if you go to the guide, they detail all of this very carefully. And all you have to do is follow it consciously, and then you will be okay. So make sure it's a search campaign. You can ignore this bottom part and just hit continue. And so what you do is give the campaign a name. And so for today's example, I'm just going to say use donation, use goods donation. So let's say our objective is to get more used goods like clothing, furniture, etc. I'm just going to make a campaign just for that. Now again, some other rules you cannot use search partners and you cannot use the display network. These are just like if you use them and you apply for the grant guaranteed you will be rejected for it. So you must unselect these. Okay. Now next piece you go down to scroll down. There's locations. What you can do with Google ads is really finely target where your ads appear. You can do it at the city by city level. You can do it by postcode zip code. You can pick a point on a map and take it around it. So there's a lot of control that you have in terms of where your ads show. And so I would just recommend picking whatever is relevant for you. If you have a program that only runs in Toronto, of course it doesn't make sense to promote it in BC or something like that. So whatever is within reason is what I would suggest that you enter here. Languages, you could probably skip. It's usually just English. Okay. So I explain what you want to do is create one that's 329. So just to explain a little bit, it's a $10,000 per month grant. Google ads in reality works on a day to day basis, on a daily basis. So 329 is simply 10,000 roughly divided by 30 days. And that's how you get 329. So they're just going to want to make sure you set your budget to 329 or less when you first apply it. So that's a good point. So you're going to want to use a conversion based bidding method. For now, just say clicks. That's very easy to go down a rabbit hole. And in the time that we have, we won't be able to. For now, just say clicks in the guy, they will explain the requirement of using what's called conversions. Now I'll talk a little bit about conversions in just a little bit. But you're going to want to use a conversion based bidding method. That's just one of the rules of the program that you can only bid a maximum of two CPC. Okay. So I'm just going to hit save and continue. And we've created a campaign and there's nothing in it. Right now it's just a container for other pieces of work that we're going to do. And I'm just going to walk you through what those other components are going to be. So I'm going to go back into PowerPoint and let's go to the next step. So we've created our first campaign. It's empty. It's just a container. And the mixing you need to do is to research keywords.  You need to find the ways that people are searching for what you offer. And there's a couple of general principles that we would want to impart to you. So first is to look for keywords that are relevant and that also have high search traffic. You ideally want both of those components. So imagine that you wanted to do this program about don't use clothing and you find this keyword by chocolate and it has like 20,000 people search for it. Some huge amount but it's not relevant to you. Then it's not really a keyword that you should be using because if someone sees an ad about that and they click to your site, they're not going to find what they're looking for. They're going to be very happy and they're just going to leave. So that has no purpose for you. On the flip side, imagine you have the perfectly relevant keyword like the exact keyword that you want. Hello, Eli. We can't hear anymore. Eli, are you there? You said there were issues with the network. You may want to use the negative keyword movie because perhaps a lot of people are searching for movie theater shows and if you offer live theater or like live theater, you may think that this is not the audience that you want. So if you create a negative keyword for movie then you can filter out the wrong audience and then by extension, leave the right audience for you to promote to. So that's just generally what negative keywords are about. Okay, I'm going to hop into the browser again for a second and just show you, Lily showed you the keyword plan already. She introduced this tool, right? And so you have a Google ad account. You get there by clicking on tools and settings and then you go to keyword planner and it's free to use as long as you have a Google ad account. So it's a quite a useful tool to use. Once you open it, you get this choice. So I like to do find new keywords and this is where you're going to enter in some ideas that you have. So maybe it's doing a used clothing and what you want to do is to run the search and find out what you're searching for in the keyword every month. So I see used clothing has 140 multi searches, but this iteration closed donations gets 4400 big difference. And so that's part of the keyword research process. It's like looking through it and then trying to discover what iterations are more popular with how people search and sometimes it's not what you expect. So that's why you need to do a lot of research on this. Okay, so I'm just going to hop into the campaign that we're building together. I put together a list of just prepared keywords, just a couple of them. So once you go to that process you're going to enter in the keywords that you want to use and then you can save and continue. And I'm just putting it into something called an ad group, which is another container. And I'll explain what that is in just a moment. Okay. Now I'm going to hop back into the presentation and explain ad groups. Okay, so like I said, an ad group is a container and in fact it's a subcontainer that lives inside a campaign. And this ad group container is made up of a series of keywords as well as ad text. And it's important to know that all the keywords within one ad group all share the same ad text. I'll illustrate to you what I mean by this. But I want to give you first of all a tip. So the tip is don't put all your keywords into one ad group. Pretty much what I just did in the example I put all three keywords into one ad group. And why you don't want to do this is because you want to make your ad groups as contain only keywords that are relevant to each other, highly relevant to each other. So rule of thumb is try to keep it to about one to ten keywords per ad group. If you start going beyond that it's likely that the keywords are not that relevant to each other. So I'm going to illustrate with an example here. Same example as what I just built. So we have one ad group and we have three keywords. Donation box, donate furniture and what to do with these clothing. And as I was just explaining within an ad group all the keywords share the same ad text. And what that means is in one version of ad text all the keywords are going to display this ad whenever someone searches for it. So in the example I said find local donation boxes use our free locator tool to search up. Alright that is a great ad for the first keyword donation box but it's less relevant to donate furniture. If I wanted to donate furniture and I saw the ad it might invoke some questions. I might be thinking can this donation box fit my couch. I might not be sure about that. And so what you can do is split up your keywords into separate specific ad groups. So same example. I'm going to move them into independent ad groups and what happens is you can then write ad text that is specific to each ad group and specific to each keyword. Once again I have ad text that's relevant to the donation box keyword but now I can write something different for donate furniture. This wording has more value to me if I'm looking to donate furniture because I'm everything I don't want to drive my couch down there but you can give me a free pick up that's amazing. So this is how you can capture your audience better. And again because I've split out what to do with used clothing I can then take some more creative liberties here and say are you running out of closet space. Doesn't make sense for furniture or donation box necessarily but it's perfectly relevant to someone looking to donate used clothing. This is why it's important to break up your keywords into separate ad groups. Okay now step five is to write effective ad text. And ad text as you saw in the example is basically what is shown to someone in the search results when your ad appears to them. And so the best advice I give you is to write at least two variations and this is a rule that the program has you need to have at least two versions of it but ideally I would recommend two variations of ad text per ad group. And so in the example that I showed you when we broke out the keywords in different ad groups I just showed one version of the ad text but you would want to write two other variations of that. And the principle is very simple you never really know the best way to capture your audience you need to experiment with it and play around with different versions of your messaging and then let the data speak for itself and the data will tell you oh many more people are engaging with this version compared to another one so you have to go through this process of testing. Okay step six is to either pick if you have one or build a landing page for today's purpose I'm just going to define a landing page as a page designed to engage and convert your traffic into whatever action it is you want them to fulfill right. If you are promoting an event for example you should not be pointing that person to the homepage right. You have to send them to an event page that talks about the event that has details it tells you the date, the cost and gives them an easy way to register for the event right. And so this is really important in terms of extracting as much value as you can from the grant program right. You don't want to waste those dollars and you don't want to just you don't want to get just clicks you want to get meaningful action for your nonprofit right. Okay last step and probably very underrated you have to monitor your results and you have to optimize based on the insights that you're seeing from within the account one very particular reason why you need to do this is that there are certain program standards you need to maintain a list of highly relevant keywords you can't have any keywords that are of poor quality score and these are just some examples of standards that we put into place so you have to have some sort of regularity in terms of looking inside and eliminating those items that are not in compliance or don't maintain the standards but more than that you want to identify the things that are making it successful and then build upon that and so a tool that's going to help you immensely with this is called Google Analytics. In case you're not familiar with analytics it's a free platform from Google you have to install it on your website and you can get information about what people do when they get there so things like how many people get to your website what pages are they visiting what device are they using so lots of really fantastic information that you gather and one thing even more powerful than you can get from the platform is something called conversion tracking so I mentioned this earlier conversion will just simply define as someone completing an action that has value to you so it could be a completed donation it could be a registration it could be a purchase and we define these actions as conversions and what you can do with analytics is track anytime someone completes a conversion and then you can trace it back to the work that you're doing in the Google ad program so what that means is at a keyword level or even a search query level what is leading to people donating or registering or buying something and that's really powerful information for you to have so those are the basically the seven steps on how you would go about creating your campaign and if you follow through from top to bottom that is definitely where you want to start so that's pretty much if from us we're just going to say one quick thing about what we do I'm just going to simply put if you don't know how to do it don't want to do it, don't have time to do it this is something that we can help you with and that's all we're going to say about what we do we're going to leave the last 13 minutes for questions and so I'll hand it back to TechSoup and see what questions you want to have for us Hello, we've been rounding up the questions and we really do have a lot of questions for our ConnectEd team so I'm going to try and put this into a somatic order and we're really sorry if we don't manage to get to your question first of all thanks for the presentation it was great we've had questions flooding in I'll just start with the questions about applying for the grant can you discuss a little bit more about the Google approval process some people have been having trouble with being approved for ads I don't know if you have experience with that but maybe if you could speak to any barriers that might be in place is it referring to the writing ads and they're not getting approved or is it maybe like some part of the process that they're having issues with getting the Google ad account approved or something like that I think they are having trouble with getting the Google grant approved Google grant approved okay yeah so actually in recent times Google has made it a little bit harder should I say they've increased their standards and I think that's probably why people are noticing this happen more I'll give you a couple pieces of advice on how to make sure that you get the grant number one I would really highly reference and highly recommend that guide that I linked the one from Google it has a very detailed step-by-step process on how to go about it the issue is if you deviate from it even just a little bit like if you do the one setting incorrect it could be grounds to get it rejected by the way if you're rejected you can also reapply so I would just say go through it very carefully now the second thing that I've been noticing recently has more to do with the website than the actual application because Google does assess the quality of your website before they approve your grant so a couple things I would recommend number one make sure that your site is HTTPS if it's an HTTP site it may not pass their standards by the way for you to upgrade to HTTPS is something you would want to do anyways because just for the natural results this is becoming a more important factor in terms of like how you rank so you're going to want to secure your site regardless and this is becoming this will be the standard very soon so secure site and the second thing I can tell you about websites is to just include in the footer at the bottom of the page just a little note that you are a registered charity and also listing your charitable ID number they do sometimes look for that so that's the best advice I can give you in general terms great thank you for answering that we've also been getting a lot of questions about eligibility so actually I think TechSoup can speak to that a little bit if you're concerned about your eligibility you can reach out to the customer service team or you can just take your token and try through the application and they'll let you know if you're eligible so I'm just going to move on to another question in the similar thread if an organization applied a few years ago and they were accepted would they still be able to access and use the grant they definitely would still be able to access the grant if you were approved for it you have it what you would need to be aware of is there's an email that's associated with that grant account and if you lost that email you'll really have to reach out to Google support to try to help you because grants can't be transferred you'll have to log in with that email get back into that Google ads account so this really varies at what point you had the grant perhaps if you had been approved for Google for nonprofits and you're in the process of getting the grant but you lost the email it can be a bit tricky and it varies case by case but really be in contact with Google support about that but you would still have the grant and just to add to that if it was years ago it's most likely has been suspended because it probably hasn't been used so if you get back into it you're going to have to submit to Google to reactivate it it's actually a fairly simple process to do that but just be aware of that if you don't remember the email you submit a new application and then there's like this process to regain access to a new email but you have to wait 14 days for that so go to the Google for nonprofits application process to get regain that as well if you don't remember the email okay great and I see a lot of questions about the tech suit validation token from TechSoup side if you just log in to your TechSoup account and you're on the My Account page there is a tab that says TechSoup Validation Token and if it's expired you can generate a new one let us know the customer service team at TechSoup Canada if you have any trouble with the validation token side another question a non-profit has they've managed to get the Google Ad Grants I believe but it says that none of their ads are running so they need to add billing information do they still need to add billing information even after receiving a grant if you still need to submit billing information it indicates that it's not a Google Ad Grant account under no circumstances should you ever put your billing information in there if you do that automatically that account cannot be activated for a grant it's just some kind of technical issue that they have so my guess is there may be a small lag perhaps in terms of activating your grant if you're still seeing the message and you definitely got approved for it it's it's possible but less likely that maybe you have logged into the wrong account like maybe it's approved in a different Google Ad Account now if it's persist like this then I would encourage you to contact the Google Support Line and they could help you out with that but yeah if it says billing it's not a Google Ad Account yet okay perfect that's great to know let's move on to some questions that are more about the Google Ads itself does Google Ads affect the organic listings at all so organic and paid are supposed to be independent of each other one does not really affect the other so they say that's perfect that's very succinct so we had some questions about geotargeting and you mentioned that you can select certain regions should keyword search terms include any localized terms or locations I think that's a good strategy there's a couple ways to do it especially if you have a campaign that might get traffic from let's say it's an event or like a festival that sometimes attracts people from outside a city or something so you can do it two ways you can do one campaign that has a specific city or geographic starting like a small one and just use very general keywords and you can also have another keyword that's for people outside of town like outside of the city but include keywords that have the geographic information in the keyword itself or you can do some kind of mixture of that but it is nice practice to actually have keywords that include the geography in it great that's good great to know about the ad topics can you change them from month to month or do you have to stick to one topic yep so you can you can change your ads whenever you like as we mentioned in the presentation there's no limit to how many campaigns you make, how many ad groups you make how many different types of ads you make so it's really up to you I would recommend if you want to change it drastically perhaps create a new campaign if the theme is completely different so if you have a campaign about an event that's upcoming and then you think hey we want to make a campaign about donating make a brand new campaign for it make brand new ad texts if it's slight variations on that ad text so for example if you have an event recurring event and the dates change sure why not change the dates that's in that ad text you can change it whenever you'd like okay so I'm hearing that there is like evaluation involved in testing your ads do you have any best practices you want to share about the amount of time you should be monitoring an ad when it's running before maybe making a change to it yeah that's a good question it really depends but we like to give the ads a little bit of time to run so that when you make decisions on it that it's statistically significant right now it also depends a bit on how much traffic your ads are getting like maybe they're getting you know 10 clicks a day or something like something a little smaller then perhaps you would want to give it some more time to gather an accrued data so you can make a decision on that maybe it gets a thousand clicks and then maybe you don't need as much time so I would say in general if you're looking for just a rule of thumb I would say at least once a month now with ad text there's been smart bidding and smart turning options where Google's machine learning algorithm will figure out which ad is best to run and they will show the ad more often anyways and so that's why we encourage people to run three ads because when you have three variations or more then the algorithm can perform better so as long as you do that it should to some degree automatically that's what it does great so I do want to give a heads up we're coming up to 1pm are we okay to carry on maybe for 5 minutes or so okay perfect because we still have quite a few questions we mentioned click through rates there were some changes I believe to Google ads last year and some people were getting suspended because their click through rate was not high enough can you talk briefly about that and maybe how automated Google ads might change that yeah okay click through rates it's been a big topic for those of you who are not familiar click through rate is a metric comparing what's called an impression and a click so an impression is that the amount of times it ad appears in Google search results and a click is how many times people click on it and so the ratio of clicks to impressions forms another metric called CTR or click through rate CTR is generally a measure of how engaging your ad text is to your audience and so the policy that was referenced in the question is where Google now mandates a 5% CTR that you have to maintain and people can sometimes struggle with that for sure now the best advice I can give you has to do with this slide and that's why I mentioned this has been a pretty big problem with all your keywords in one ad group and you use one version of your ad text it's not really possible to create a perfect version that will be exactly relevant to every kind of idea or intent that is included in there so the best advice I can say is split up your keywords in ad groups and then you write ad text that is specific to those keywords also the more that you can use the keyword itself within the ad text in a natural way don't do it like forced but in a natural way that also helps increase the relevancy for CTR so those items can help you there's a tail end of the question that talks about automated versus manual we are a big fan of the manual because it just allows you to control have a lot more control over your messaging and what you say and so I think that is usually always profitable but then it comes down to a question of practicality like how much time you have if you don't have enough time then maybe you have to defer some more automated options but I always think the manual is better because yeah you can be a lot more pointed with what you do great we have a few questions about landing pages so I'm just going to try and ask this in one question are there kind of like restrictions around what the landing page can be could it be like Facebook or WordPress a sub domain of their website or something like Canada helps where they're getting their donations directed to yeah that's a great question and I think that we run into this issue quite often because it's people think that they can direct a Google ad to any webpage but in fact according to the Google grants policy the webpage that you choose must exist under your domain unfortunately it cannot be a page that is on Canada helps it cannot be a page that's on Facebook or event it has to be on your website you can however create something called a landing page so a landing page is essentially a page that exists off of your website and you can make them on 30 third party platforms like insta page so you can make a donation page or what have you and essentially those that third party platform will integrate with your domain and will be essentially a part of your website but it's created on a third party platform that's also easier to to create new landing pages if you have to in just to add to that so when we say your domain we also subdomains and sub folders of that and so Lily was talking about like a landing page about like insta page which can be hosted on subdomains and that's why it's eligible now you could also use other domains but you need to submit another application to Google to get those other domains approved so you could technically you could possibly use a domain that's not the main one that you're approved for there are some rules about that it has to be a domain that you own and that's why something like Facebook or cannon helps is not eligible because you don't own that now there are also just some a few small exceptions there are three platforms that they do allow people nonprofits to send ads directly to it's classy blackbot and I forgot the other one I think it's our test camera the last one but if you have a donation page hosted by one of those you could send it directly there that's just one of the few exceptions okay and then we have a couple of questions about the pricing or how the grant works really how much is a Google one dollar of Google grants equal to one dollar value of the ad or could you just speak briefly about how the payment and buying of the ads works oh sure okay so like we said it's 10,000 per month but it's actually on a daily basis so 329 dollars per day there is not really any kind of transaction that happens what occurs in your account is whenever someone clicks on one of your ads you get quote-unquote charged a certain amount for that click so let's say on average your clicks are plus one dollar per click and let's say you do a hundred clicks per day right so you're technically getting a hundred dollars and spend per day of course again there's no transaction it's just Google just credits it's like using a credit inside your account and then if you hit the maximum 329 in the day then it just stops for that day so there was a question about like value like how do you value like a one dollars worth of ads to real life and that's a difficult question because it really depends on what you do with that traffic and there's also areas where it's more subjective so let's say that you're using this ten thousand dollars and you get a thousand more people onto this page about some kind of topic that you want to make people aware of right it's sometimes hard to value what awareness means to you you could maybe think about some kind of estimated value of that but other times it's like immeasurable now imagine you're a non-profit using the grant to sell something or to get donations or to promote an event and get tickets well okay so now you're getting to areas where you could potentially assign values right and so in order for you to fully understand that you have to use Google Analytics or some kind of tracking method and you can attract what happens down to the end of that transaction and so if you have that system set up then you can very clearly see what the advertising is doing for you it's getting you a thousand more sales a month or 200 more registrants or 300 more emails and then that's how you can value it and it's so dependent on how you use it thanks that was a super informative answer and all the answers and presentation have been great I think this is all the time that we have for today and I want to thank you guys again for sharing your knowledge with us and I'd like to thank everyone for taking the time out of their day to join us if you have any further questions you can contact me Cindy at TechSoupCanada.ca and there will be a survey at the end that will launch after the session in case you want connect ad to reach out to you or you have further questions and a reminder that we'll be posting the webinar recording to our website within by the end of this week with the recording Hello everyone there we go good thank you so much for being part of this event and watching the video with us again if you registered in the event you're going to get a copy of the recording if you were able to register for the ad because you came from a direct link via a chat or something like that or WhatsApp group you should still be able to register for the event right now if you just pop into this link and otherwise I'm now going to pass you back over to our host for the day thank you very much for the wonderful presentation for bringing all this far so at this point we're going to take questions I think we have some few questions here already we're going to quickly take them and we'll be done yes but before that we'll take the questions I'd like to introduce Mr Olaide the co-founder and CEO of right so please kindly come and tell us who you are and what you're about some of the questions that people are asking here I think he's going to be able to throw some insight on them so Mr Olaide wow thank you very much for sure, hope you can hear me thank you very much thank you very much for this session and the insights about the presentation I think where people are having issues that they don't understand that we actually listen to a recorded session but the questions can be taken care about I think over who I would say is that for few of us that understand how University are being run in Nigeria they are generally leveraging on the Google Ads to have a workplace that's why you have ABC at the UI.edu. and that can also be applicable in your foundation religious organization charity not from which library mentioned them and as it were in this modern age the non-profit are actually being called social enterprise implication is that you must have a product or service to enhance sustainability of your project and as it were people that want to work with you in terms of donation collaboration need you to be feasible so for Google Ads will help you to leverage on the grant to create awareness about your project and services and this of course each time you go on Google to pass stuff to search for any information you will discover that you have the Google Ads to come up first then we have organic portfolios and most of the time in the context of this ads information people will appreciate to work with you because of your feasibility and then you will be able to create that because leveraging on the search engine optimization to push the actual text you want people to relate based on one or two information and the packaging that will help you so this session and if you follow us from the beginning we don't see that you do understand that an organization is based in the US that if you want to go and do postcard program and receive it you send your transcript to them each time you need your transcript you don't need to come back to Nigeria for two hours, your school again your school back to the database you fetch your transcript and you can use it to work anywhere now what that should him to do is to create the gap and ensure that you have access to quite a number of opportunities because in your social enterprise and not profit project you have to do a lot of programs consume a lot of services other from show from mention them of Microsoft now the implication of this grant now in the context of today's meeting we are talking about Google grants what will help you to achieve is to create profile you and give you opportunity to access quite a number of grants and partnership from local and international organization as it were so for us of course you will be told that you need a landing page that I just say simple as a website that's HTTPS verify and what's to mean is that a secure website with HTTPS will actually help you to is part of the procedure that will enhance your approval for the grant and other stuff you want to do after you listen to this of course we have a website where I will drop the link in the group but then all we are looking at is that we are willing to work with you in ensuring that the technology part of your project other product or service your not profit will actually move forward and do quite a stuff now let me give you an example for some that are into business and there is a social enterprise part of that for instance we do quite a lot of things with small order and this is a firm that lack access to to market and fund now part of our social enterprise is to give them input to support their work and if you give them input from perspective that will kill I am working with a firm their income is low the economic value the standard of living is low so support our work if you sponsor if you buy for instance if you buy 3 products for every 3 products you buy you will actually purchase one for us to give to the firm for free but if under the operating service of products not profits grants like water soup are presented is actually good for you to create feasibility about your work because in this age the likes of Microsoft BigDead mention the multinational organization before they can work with you they want to see your feasibility digital footprint so that with that once you are feasible fair and quite a number of buttons you are leveraging on it will really help other partner to work with you and then you can scale whatever you are doing in terms of product or service so I think that is what I have for now and then for everyone that are ready for this event will get a recording and then we will be available on the WhatsApp to support you and so that you can quickly move on and get to work thank you very much thank you so much Mr. Leide the co-founder CEO of Prozimate Agro he is also one of the partners as well as of this program looking at the questions yes the link will be available I think most of the concerns about the link which has clearly be identified okay one says once we approve how do we apply the grant I am approved our run ad was to get okay that was from Gina I think if you are being then it means you are not approved for the grant because if you are then you shouldn't be a build for that I think you need to check that again yeah so the verification code happened so you create your TechSoup account and once that has been completely completed then you will actually log into that account and there will be a section in the account page showing you how to find the code so it is not going to be in an email it is instead going to be in a TechSoup message I will see if I can actually find that for you oh yes I think she just said something that clarified she said she was using her old account so she probably is using her old account you can actually use the same email but google gives you the non-profit ad comes with a different ID so if you choose that one or you select the wrong account in there which will probably build you for that someone was asking also link us okay that was from Gina also yes the guide will be available I think I am not understanding the second question it was about link us guide there was something I shared in the chat in the video that was a step by step guide but you will be able to find all of that at the main google non-profit program I go through their help pages so that is where you will find some information wait you are totally right going through google themselves is quite challenging and so it is a bit of a difficulty there and in fact for the US there is actually a new service available let me see if I can find the link for you that basically connects you with one of our trusted consultants to help you set up and manage your google ad campaigns because we know it is not friendly to everyone it is a high barrier tool so let me see if I can find it now yes in the main I think we have answered some of the questions if there are other questions you want to ask you can raise up your hand and also ask them I say about to round up yeah hello hello let me say that this talk is for us to after people have been exposed to this is an information session after this session anybody that needs product support and clarity will be available to do that that is why we have a WhatsApp group for Nigeria and Sierra Leone to work with people so that once nursery stuff is being sorted out then we bring them to TechSoup to move the work forward so do get that now so we will be available after this call share the WhatsApp group for people to have a clarity and response to any of the questions that is not clear the information session then we will hand through them to work with them and see how they move forward and get ready and we will connect them to the TechSoup so that every other thing can be sorted and the app access to the what's it called app access to the clients yeah so I think using the LinkedIn group is a valuable resource and you'll see the link in the chat to help connect you with getting them additional support and otherwise it may well make sense for us to host a second event where we can actually go in to a live account and do help people in real time so that may be a follow up event that makes a lot of sense yeah exactly we are saying the same thing after the information session we will be able to put actually need the service that we need because of the proof we have because of the radar network what a number of people are unable to join the group so we do hope that for everyone that registered for the event we will be able to have access to the information session then we will go through it then we will come back to the group and in the next one we will look at question and answer and get clarity so once people get clarity about the google hard google hard grant then we will now schedule another session and we will do a live demo from live demo then we cannot talk about moving on from there thank you yes that's correct I have an account in the next meeting we will do the live demo I couldn't do that due to some do you have something else to say more to say before we round up no I think I've covered everything today just as a final reminder is I will take this recording and share it with everyone who registered thank you very much from my end too thank you very much for your time thank you everyone thank you Mr. Alayide for your support Mr. Alayide he is also a technical expert in the areas of the web design and the organization has a need or need support in those areas he will be able to work you through and available to support for today thank you very much I am Hilene Aben I am the host for Texas Sierra Leone this is our first event I'm glad that you came to attend the meeting this is the first time we're having this in Sierra Leone and I'm really proud that our first session is this also we're looking forward to much more successful meetings like this


So, we have those couple of apps that we still need to get up and running. One of them is this Spectrogram EEG, using the same file, which is called Spectrogram. It just has that index html, let's start an info text, it's mentioning a labio, to get rid of labio. So, we have this description. Okay, we have this info, do we need to keep that? Maybe, maybe not. And we can get rid of it for now. Yeah, we won't have the play button. Right, let's keep the description to minimum. And what else do we need to do? First of all, we could just take, not this one, but the last working app, SpectroMD noise. Yeah, we can copy this one. We have the data, we need the data, and play its app. Close all for sec. All right, info text. Okay, so instead of this, let's run this quickly, just to see it's running okay. Okay, so that's what we have in development. And essentially what we want to do is replace the frequency spectrum by this spectrogram. Frequencies, spectrum, these frequencies, spectrogram. That's right, we have this HHR script and html, and the actual Python application, co-pilot. Yes, we want to replace, we should be doing it. It was actually called frequency spectrum, it's that second shot. It's actually called some sort of container. It's the second container. Up here anymore, can I change or replace frequency spectrum with a frequency spectrogram? You might have an option for it, but in the Python code, report more stuff, really have scipy signal, don't we? It creates spectrogram, but it's not an audio file. It is not specific to our app. I provide a course for it to facilitate it too. Yeah, that's the correct file. It's not an audio file. So we want a function here, using the same file. This is the one function to display g-spectrogram. Okay, now it's more specific. Do I need to plot show? No, I don't need to show anything in here. I want to show it in the html. It has to be an image to display the spectrum in the web page to be converted into the image. Yeah, how about plotly? We're already using plotly. Not sure if copilot is actually reading the files. It's giving me some sort of generic stuff. So what I want to do is have an option to turn this spectrum into a spectrogram and try to use github copilot for it. We have a mixed success, and spectrogram plot controls a output container. Yeah, we can pop it in. Yeah, spectrogram plot a plots wrapper. Now in JavaScript code to generate and display the spectrum, it will depend on the specifics of your github. I don't want it to write JSON file. So yeah, now it's getting more of the context. So actually, I had to tell it to explain the files before it started giving something more relevant. Let's go to see if you have a function, get the github. I'm pretty sure we have it. No, we do not. We have a function called get. I'll just read the code. Do you have access to the code in open devs? I get it. How it works sometimes. Okay, how do I share it? How do I share open devs with you? I want to finish with me by copying and pasting into our conversation. So how's it different from just using change of data? What's the point of copy pasting? Yeah, I should be just able to do stuff in here. Get data. If I do generate a spectrogram since thinking has two options, there should be a get, what's returning 400 just in case of error. What? We're already doing this. It's not being accessed. Yeah, I can just get it in here. So it's returned. Do we want to replace it or return both of them? I think we're run out of time. We'll continue in a bit. See you soon.


Hello and welcome to the session. In this session we will discuss Present Value or Present Worth of an NUT. Now the Present Value or Present Worth of an NUT is the sum of the present values of its different instruments that is the total worth of all the variables of NUT under consideration at the beginning of the NUT. It can also be understood as the lump sum is invested at compound interest with the objective of obtaining a series of payments over some future period of time. The lump sum invested is called the present value of an ordinary NUT. Now consider an ordinary NUT of $10,000 per year, money or present worth for a percent is it in three equal installments $1000. The present worth so we have taken that Mr. X takes a loan and repays it in three equal installments of $10,000. Now by using the compound interest formula that is the amount a is equal to p into 1 plus i whole raised to power n is the number of periods i is equal to r upon 100 where r percent is the rate of interest per period. Now here the rate of interest per period is given as 4% that is the rate of interest per year is given as 4%. So here r upon 100 which is equal to 4 upon 100 which is equal to 0.04. Now using this formula for the compound interest for the first installment $10,000 will be equal to p1 into 1 plus i the whole. For the first interest is equal to 1 year let p is equal to p1 and a is equal to this implies p1 is equal to $10,000 upon 1 plus i that is 1 plus 0.04 which is equal to $10,000 upon 1.04. Now for the second installment p is equal to p2 so this is equal to $10,000 upon 1 plus i whole raised to power as here n is equal to 2 years so this is equal to $10,000 upon 1.04 whole square. Then for third installment let p is equal to p3 which is equal to $10,000 upon 1 plus i whole raised to power 3 that is here n is 3 years this is equal to $10,000 upon 1.04 whole raised to power 3. Now we know that the present value or present worth of a given NUT is the sum of the present values of its different installments so we have the value of present worth of the given NUT with p so p will be equal to p1 plus p2 plus p3.  Now this is a geometric progression with A is equal to 1 and R is equal to 1 upon 1.04 which is less than 1 so when R is less than 1 then in a geometric progression we can find out the sum at 2 N terms that is Sn by using the formula which is A into 1 minus R raised to power N level where upon 1 minus R so this is equal to $10,000 upon 1.04 into now A is 1 so this will be 1 minus R raised to power N that is 1 upon 1.04 whole raised to power 3 whole upon 1 minus R that is 1 minus 1 upon 1.04 whole and this complete hold is equal to $10,000 upon 1.04 into 1 minus 1 upon now 1.04 whole cube is 1.124864 and the denominator it will be 1.04 minus 1 whole upon 1.04 and this complete hold now this is equal to $10,000 upon 1.04 into 1 minus 0.888996 the whole into 1.04 upon 0.04 further on solving this is equal to $10,000 into 0.11004 into 100 whole upon 4 which is equal to $27,751. So one important result that is present value of an annuity is equal to amount into 1 plus i whole raised to power minus N. Now for the present value of an annuity it is discussed in case one that is to find the present value of an annuity immediate.   First the case tool and that is to find the present value of an annuity due. In the present annuity due we have A into 1 plus i the whole whole upon i whole raised to power N minus 1 and this complete hold annual payment of each installment of an annuity the present value of an annuity so the present value of an annuity that is B is equal to 0 that is A into 1 plus i the whole whole upon i into 1 plus i whole raised to power N minus 1 and this complete hold into 1 plus i whole raised to power minus N further this is equal to A upon i into 1 plus i the whole into 1 raised to power N into 1 plus i whole raised to power minus N will be equal to 1 plus i whole raised to power N minus N which is equal to whole raised to power 0 minus 1 into 1 plus i whole raised to power minus N will be 1 plus i whole raised to power minus N and this complete hold is equal to A upon i into 1 plus i the whole into 1 plus i whole raised to power 0 will be 1 minus 1 plus i whole raised to power minus N and this complete hold. So this is the present value B of an annuity due. So in this session you have learnt about present value of present world of an annuity and this completes our session. Hope you all have enjoyed this session.


So I was in Walmart last week right on my break just buying some heat bars and a water bottle for my co-worker No big deal had a pretty Low-key makeup look for me on Walking around I see this dude start following me and I'm like This man now this child no no this gum on the bottom my shoe Comes up and approaches me not once not twice, but three times and gets real close to my ear and goes Hey, beautiful Sir No No, I'm just trying to shop and you're following me around a store for what?   I hold you men accountable if you are still unhealed and you're still Broken by the woman from your past Do not involve yourself with another woman. Don't do it because baby. I can love you past your pain But I cannot fix you. I can't fix something. I didn't break. I'm not about the builder Asher is how I'm not God. I can't feel the peace. That's broken within you.  There is no being sad about men. Okay.    Thank you, baby. You should My face you should All right, so yes, it is believe victims because if Sally tells me Bill did something to her No, I don't want to go arrest Bill right away without an investigation. I want an investigation That's why it's believe victims you believe them enough to start looking into it And you don't throw it away and you don't shame people for coming out. That's what believe victims means Ladies who withhold sex as a form of punishment or control for your man and on today's episode of things Neanderthals say First of all to say something is being withheld from you implies that you have a right to it to begin with You in fact are never entitled to a woman's body To dick is not backwardered It's not in short supply So when you use coercive manipulative threats of finding it elsewhere You sound about as scary as saying Willy Wonka is going to stop making chocolate Did I spend three hours crying over a boy for whom I had to define multiple words while having a regular conversation Yeah, okay, I'll give that one to you. Is this the second time it's happened this year now It's actually the third the third time that I have been rejected by a boy who needed a Dictionary to have a conversation with me the bar on the ground really is it on the ground?  That's how deep it is My boyfriend's hot check They come They come Huh, I'm single Probably won't believe this. I mean, I'm still shocked But there's still men out there who don't open doors for girls when getting into a restaurant like on a date or something And there's also men who don't open your car doors So you get next to an Uber you open the door you want to get in and then he makes you like scoot over So he can literally do zero effort. I mean in my two old school or Let's just have zero matters Your goal is to try to make sure your home is a place of peace order and tranquility Where your husband can renew himself in body and spirit Prepare yourself take 15 minutes to rest so you'll be refreshed when he arrives Touch up your makeup put something decorative in your hair like a ribbon or a flower Never complain if he comes home late or goes out to dinner without you Once upon a time not long ago. I was a hope. I hope my husband always knows that when I said my vows I meant them. I will never be an ex-wife Maybe a widow, but never an ex-wife As all know I'm a divorce attorney and the divorce of the shortest marriage I had was 59 days the longest 46 years correct After 46 years of marriage you can still end up divorced best advice I have for you actually comes from my mom She told me marriages are like plants. You got to water it every day.


The big problems with knowledge that we have are a gap in terms of the quantity. We don't know pretty much where water is, either underground or flowing. We have an idea that a farmer might divert water. We don't necessarily know the return flows. We have the idea that a household owner might irrigate with water or flush the toilet. We don't know where the quality of that water is or how much is actually going back into the sewer system. I think one of the gaps that we have is gaps in water data. We don't actually know the situation in water quality. We don't survey very often or very widely. Even for the regulatory effort and for the subsidies that we're spending, I think we don't really know what we're really buying. In fact, it's even difficult to track in the water quality aspects what are the extent of the problem and what sort of are we buying in terms of reductions. There's another gap. There's a disclosure gap. Companies, at least some companies, disclose their water use and water pollution. But they do it in a way that hardly resonates with investors at all. They don't read these glossy sustainability reports that are full of beautiful happy stories and numbers, but there's no context so there's no way to compare or make sense of those numbers. And this is the key point that, you know, we've got to go local if we are really going to get our minds around water risk. We don't understand exactly how, as people referred to, how to factor in risk. Not just risk, but catastrophic risk into this equation. We talk about 100-year floods or 50-year floods. Those 50-year floods in many parts of the world are not in 20-year cycles. $15 billion have just been spent or will be spent as of next year in New Orleans generating a system that will supposedly defend New Orleans against a 1% chance surge event. $15 billion. And we know that 1% surge event is not correct. My second point about knowledge gaps is, yes, there is lack of scientific information in some cases, but again, it is how we are framing that information that I think we need greatest work on. So, for instance, in the context of climate change, what is the time frame? Other speakers have referred to this. How will disruptions present themselves? How do we take data and integrate it into an interpretive and explanatory system for policymakers? How do we present to such a way that it's actionable, as Pete referred to, for policymakers to make long-term decisions? The basic idea is this, that we track these different indicators and we aggregate them. You can aggregate or disaggregate them in a tool online that we've built. We've done a prototype for the Yellow River in China looking at the power sector. So, there's all these different risk drivers that you can either group in either physical, cost or disruption risks. You can aggregate them, as I said, and we've done so for 132 different geographic units within the Yellow River Basin. So, the best way to think about it is a water risk atlas, but a pretty granular one. And we believe that is the key. We've got to go local with our information and our knowledge. And so, it's really important that these robust risk management tools that integrate the water and energy intersection, as well as land use planning, that they get stronger, that they incorporate the tools that Pete talked about, things that WRI is doing, things that Jemi is doing, things that the World Business Council for Sustainable Development are developing. These are tools that allow you to look multidimensional. You look at the local level in terms of water risk management. You can look at the regional level, and then World Business Council allows you to look at a much higher level. To be able to evaluate, if I look at this series of water risk, energy risk, land use, ecosystem risk kinds of questions, I can make a better educated analysis of where my footprint is going to impact, and then what I can do to potentially mitigate those impacts. It's important for experts to work together. It's important to integrate water and energy planning. But we all know that none of that is easy. It just won't happen because we want it to happen. I mean, several of us have been around in the water space at least for decades, and we've been talking about integrated water resources management for a long, long time already. We've never really pulled it off because maybe it's too complicated. So I think there's a need, certainly a big need for a change in the way industry and government and the private sector work to solve these problems. But I think there's a big role to be played by the government agencies. We've got to figure out how to do that role. We're not doing it now. We need development of better decision support tools, like was mentioned earlier. We need integrated projects that work at the community or the watershed level to solve problems, to really get something done. We need synthesis projects and translational science. I would say in some cases we need just pure outreach, and this was talked about, projects that drive the knowledge that we have out into adaptation. And then last also mentioned we need some good old public education projects. And so to me the actual topic, it'll change, our priorities will move and shift. But the way that we approach these topics I think is something that we need to think about. So regarding the university role, I think it's obvious to everybody here that our primary role is that of training the next generation of managers, scientists, lawyers, engineers. That's our job. But hopefully also to train these students to work at the intersection of food, water, work across these sectors to think critically, to think broadly and to be lifeline long learners. And that's what it really takes to work across sectors. And I would submit to you that the problem of getting students to think across these sectors is just as difficult as getting agencies to do it. I mean it's a vexing problem, but it's certainly one that we have to address. I think number one, biggest issue that we're faced with is a policy issue, not a scientific knowledge issue. Our policies have been developed in very narrow silos. They typically do not address multiple sectors like water and energy and agriculture or food and environment. And I think if there was one thing I could fix with my magic wand, if I were Harry Potter, it would be policy. And it's very true that sometimes you do need to have someone in charge, you do need to have a rule, you do need to have a law, but you also want to try and disaggregate the responsibility for information and decision making as low a level as possible. And unfortunately that means away from a central federal role. This means towards more local control and I think the most appropriate scale of control for water is the watershed level. Regulators face a knowledge problem. This is basically the idea that they don't know what's going on and they don't know what people want. You need signals and signals of supply and demand which are based on prices. This matters in water because as I mentioned water is not priced. We have no idea of the value of water, right? So sometimes it's appropriate to have a price of water. I'm not saying universally we should have prices everywhere, but I will point out that there is a huge knowledge problem in terms of the value of water. What we need to do is set up a robust system where individuals managing their own behavior or their own access to water, their own supply and their own demand can coordinate with each other. And some people might have thought about this idea already. It's called a market, right? And I mean a market in terms of signals and information exchange. So at the tap water level, whether it's Washington D.C. or Chicago or Los Angeles, you want to have a certain allocation per person, something like 50 gallons a day, I don't know, for free or for cheap, and then additional water costs more. This is similar to increasing block rates, but the very important difference is twice. The first one is that you do this per person, not per water meter. We're selling water to people, not to meters.