Hey, hey, hey y'all. I'm excited. We're gonna talk about maximizing your experience maximizing key tones maximizing this product I know we have a huge amount of people tuning in literally all over the world So really quick my hat is crooked and it's it's all backwards in the screen So I'm like, I can't get it straight. Hey, we had a huge audience literally all over the world I know a lot of people from Scotland and Northern Ireland are chiming in right now I'm gonna actually go on my other page so I can see them live Come in but hey do me a favor as you come on a where you from C a B B B What result do you want? What's that number one result? I lose C. How are you? What's that number one result you want from ketones and ketosis and being in ketosis? That's what I'd love to know because here's what we're gonna do is we're gonna take 10 15 minutes and talk about maximizing ketosis And I have a good friend of mine. He's always like if you can't say it in three minutes It's too long and I go well if you don't have 10 to 15 minutes change your life forever Then you're not that excited about changing your life and he goes good point So we're gonna take a second and really dive into this. I'm I'm pretty excited I'm pretty amped up if you would say and I can't wait to share some information So I need to know where you're from and what what benefit do you want because what I want to do is? I want to give you some really high-level coaching what I don't want to do is tell you what you Should do but it's not what result you're looking for right if I get on with the top athlete And I talk about fat loss that it might not work if I talk about Athleticism and performance and you're like I just want to lose 10 pounds and feel sexy in my clothes Well, I got to talk about that so I really want to know as we move forward Um y'all Ireland northern Ireland Scotland. We're yet come on. We're yet Let me see. Let me see. Let me see here. I'm pulling up some comments here. I can't do that one I gotta turn that one off. All right. Here we go. Let's get into this Scotland. There it is Laura in the house What benefit are you looking for? What were you from? I want to give you some coaching Like I said, I'm gonna take 10 15 minutes to do this. I'm warming you up a little bit Knowing that I would say I hey Pamela from Ohio northern Ireland there it comes here It comes knowing that 80 percent. I made that number up. I don't know if it's true or not But 80 percent ish people fat losses. They're number one thing. They're going.   You're maybe saying weight loss I'm saying fat loss because you don't want to lose weight. You do want to lose body fat You actually no matter where you are in your life You want to be really good at metabolizing body fat because it's a primitive process that our body was designed to do Really well and it's it's a it's about keeping us alive. It's keeping us healthy. It's keeping us feeling super amazing So so that's number one number two. What's the process? What's the path? How easy can we make this and I will tell you tell you what most people complicated? I know I'm prone to complicating things if you're if you're like me and you complicate things Give me a little like put a one in the chat. I complicate things The the reason we complicate things is because we don't have usually enough patience to appreciate the process To give you an example If anybody there wants to lose some body fat how much like I'll use Melanie Melanie won't mind she'll mind Melanie wanted to lose a hundred pounds in one year, right? I think she's down almost 60 pounds now And it's been one year just under 60. She hit So the reality is she wanted to lose that weight in one year and it didn't happen as fast as she wanted to Melanie could have did a couple of things Melanie could have Literally said well, it's not working for me. I'm gonna stop or she could say hey These are all the other benefits and I realize it's a journey in a process Because there's some plateau She actually gained some weight through the holidays, but she was able to make some adjustments back down That's part of the process, but what I can tell you is this is she didn't gain the hundred pounds in a year If that makes sense, she didn't gain the hundred pounds in a year So do expect it to come off in a year is kind of unrealistic, right? The rule of thumb is this For every year it took you to get to where you are It's going to take you that many months to undo it So if you've gained a hundred pounds in a year, then maybe you can lose it in a year But most people can gain a hundred pounds in a year So if you if it's taking you 20 years to get as unhealthy as you are today Expect 20 months to undo it all now good chances are we're gonna do it faster than that But what I wanted to do is I want to basically give you Set you up for success and expectations now.  It's going to work Guaranteed it's going to work if you're willing to continue the process and work through the process So this is what I want you to do Right y'all ready for this? It's gonna be simple. It's gonna be simple now I'm not gonna talk about good better best today. I am gonna just give you some pointers on There isn't a there isn't a perfect Formula for any one person you have to learn and figure this out for yourself We're gonna give you the framework and the guidance to be able to figure it out, which is power We're giving you power to make choices and decisions that work for you Knowing that none of us are perfect none of us know everything and none of us We're always gonna be evolving that process and really quick Melanie. Do you guys all see the mission to the million? You see it? It's up finally. I get it this way. It's up finally. Look at that. Look at that.  They're just not hydrating well, especially if you live in the desert area you live in America Europeans, maybe you guys hydrate better than I do or the or Northern Ireland's Northern Irelanders. I don't know how you say that so big glass of water. What's a big glass of water? I don't know I like a lot I can do like I don't know 12 ounces 16 ounces at one shot If that's too much for you then do three ounces four ounces But what I want you to do Christy is I want you to have a nice big glass of water first thing in the morning I highly encourage you to take a pinch of sea salt Celtic sea salt real sea salt and put it in there just a pinch It gives some minerals in there very good mineralized sea salt Okay, that's all I want you first thing in the morning The second thing I want you to do in the morning sometime between when you wake up and before 9 a.m. In the morning sometimes from when you wake up before 9 if you wake up at 3 o'clock in the morning Do you have to work just adjust everything a few hours if that makes sense? So I'm giving you generalities here because ever I mean people that wake up at 2 o'clock in the morning to get on a radio show or They're gonna take their products all earlier because that's their morning So within let's say 2 to 3 hours of waking up I want you to shake up this you don't have this flavor over there across the pond but So I want you to shake up a flavor. I want you to put it water I like it on ice. You don't have to use ice. You can actually drink this warm put it in I like a lot of water shake it up and drink it down Over 30 minutes.  You won't be able to do it long term on your own Maybe for a week or two, but long term. You're probably not gonna get there So I hope you the best of luck, but you probably not can get there So whoever invited you get product on get in this product start using it right away All right, sorry Eric. I showed him a flavor that we can't get there over there I'm sorry. It was the only one on my desk. So drink the product over 30 minutes to 45 minutes Drink it slowly. Let it absorb. Let it digest. Let it let it uptake ketones Here's where it gets really fun y'all If you like your coffee, drink it if you like coffee drink it Don't stop doing what you if you love coffee that makes you feel this.  Don't start drinking it The only rule is is that if you have coffee, please put something low-carbonate or nothing at all So heavy cream keto cream, which is what I use every single morning. I use keto cream in my coffee I gotta get my desk set up here I got a keto cream in my coffee and then I have my ketones and I have my credo I you can do it in either order you can do your keto cream first with your your coffee or or and then your your ketones Or you can do ketones first and coffee after it doesn't care What I don't want you to do be really aware of is putting things in your coffee That can that are sweet or have a lot of artificial sweeteners or things that are just not good for you That's gonna slow down your ultimate results.  I'm gonna give you a couple little pro tips here in a second Most people will have their first meal sometime between 11 and 2 11 and 2 11 and 2 what that did is that created a Intermittent fasting state where you're gonna start to accelerate results now I have a lot of high-level athletes do the same thing so this can be for anybody anti-aging longevity Energy and fat loss primarily. This is for you. It's super awesome. Have your first meal Mid-mid mid mid day between 11 and 2 now if you want to drop more body fat if you want to accelerate fat loss One tip I want to give you is you need to start becoming the lower carb Okay, you need to speak start becoming low carb less carbs less carbs up carbs So what does that look like that might be a piece of protein and that may be a low carb vegetables like spinach the cauliflower broccoli asparagus Brussels sprouts right and you might be going I don't like any of that stuff well too dang bad if you want to get healthy You want to get skinny start eating better? I'm being mean I'm being mean But here's the reality is the product is gonna carry and give you a lot of these amazing benefits But you knew do you need to play a certain role for yourself? So what you want to start doing is you want to start dropping out potatoes breads starches rice pasta even Like sweet potatoes like some carb carb vegetables. They're gonna slow down your results Fruits can slow down your results, especially if fat losses your goal if you're hard working out if you're already lean and fit You're already buff then you can get away with more carbohydrates I would start with more natural carbs like fruits and root vegetables would be where I'd start with those if you're gonna have those You're gonna start dropping your carbohydrates down Okay, eliminate those things salads are great. Just choose a lower carb dressing.      It's gonna help with cravings and help you with making better decisions make you feel good Now if you like our keto pro and you have keto pro over there across the pond We just released our new chocolate over there You could also have a keto pro in the afternoon you could swap them out You can have a keto pro or you can do a keto nap now if you need more focus more energy in the brain I would choose the keto nap if you need more of an appetite or you're having hunger Or if you really wanted cravings or something you want to eat I would do a keto pro that would be my choice between the two. That's how I would do that So mental power and focus keto nap Food and hunger and cravings keto pro now they're gonna give you each other to but they're gonna be more prioritized that way dinner Dinner dinner dinner same thing as lunch proteins and vegetables Protein and vegetables protein and vegetables choose the best low-carb options get creative have fun I love we make chicken and olives in time. We use some broccoli or cauliflower and super delicious You can have steak and in Vegetables you can have any kind of protein have fun with it have fun with it get creative, okay?   That's why I want to say the sooner you have your last meal if you can have it at 5 or 6 o'clock Before you go to bed the more you're gonna metabolize body fat the better it typically is for you. Okay? Hey Jennifer. How are you? That's it. How long did it take for your sister to start seeing results? Oh, that's a good question. So My sister took eight weeks now. We saw results in my sister took her eight weeks So listen, I'll tell you this is working from day one from day one. It's working. I'm telling you it's working from day one You it took you many years to get to where you are you your ketones and ketosis is not about you losing body fat It's about you getting healthier which ultimately leads to long-term results and body fat forever for maintaining your results energy focus Mental clarity mood focus every these body fat. This is what this is about. It's all solving for X It's about solving the problem the problem of obesity and overweight and tiredness of fatigue and moods This is solving for that. You do not have another option I'm telling you 20 plus years in this career You do not have another all option if you want to live the most Life and high diet vitality you don't been doing this this product for six years and guess what I've seen people start First week quit. I wasn't getting results today. I'll came back. Guess what because three years later Nothing worked now.   This is simple low-carb dinners Protein and vegetables.  This is what I want you to do if you're more committed to the journey If you're more committed to the process We talk about the good better best Melanie here was she was committed to the process She wasn't committed to the hundred pounds as much as she was to the journey of living better Right now her entire family is completely transformed their life, which is pretty awesome. Does it mean their life is perfect? No, they got life. We got kid. We got COVID we got all these things going on But they're in a better direction a better place than they've been in many many many years So if you're committing to the journey, this is what I want you to do Is don't focus so much on low-carb focus on the the obvious things you need to eliminate from your from your diet And from your life meaning if it's sweets if it's start start picking things just to get out of the house and get rid of And don't focus so much on I have to be perfect. I have to be low-carb. I have to do this I have to do that get those gone. Okay, just appreciate the journey because I promise you this if you even you're hungry stopping You're full and you just make the best choices. Let's say you go out to dinner and you're like there's all these amazing choices This is my best choice that I will enjoy. That's the lowest carb I don't care how many carbs are in it and you choose that that's a win. That's a celebration. You did great That's people that are that are that are living towards the journey. They're not rushing to a result They're knowing that their body will transform over time because this thing right here is the biggest game changer I've ever seen in my career. So allow it to be Continuous allow it to be processed. Don't try to make it perfect But if you're like I got to do it right now. I got to be perfect. I got to follow it strict Well, then I'm gonna I told you what to do do what I just told you if you're just jumping I know go back and do what I just told you to do and it will work wonderful Now I'm gonna give you a couple pro tips. Here's a couple pro tips one Can you move your body more? I don't care if it's five or ten minutes or an hour move more We'll go for walks.  You enjoy better number two Please do not google the ketogenic diet and think that that's what you have to do Okay, please do not google the ketogenic diet things that you have to do now. Can you do keto with this? Yes, six months to a year Six months to a year Take time to learn the keto diet because most people start and they start increasing their fat intake really fast They don't understand carbohydrate that well yet. They're malnourished They're not figuring out their body and then they're not feeling super good because they change too many things too quickly Allow it to be a process It took me a year to learn the ketogenic diet and I actually know a lot about health and wellness I've been doing I knew my body really well too. It took me a year Now a lot more education out there today than it was when I started So be patient if that's what you want to do But don't go out and start increasing your fat intake start focusing on low carb healthy proteins And drink your ketones and drink your keto pro and enjoy the journey. Okay. Can you do keto? Yes Can you intermittent fast?  Here's one more pro tip if you want to accelerate fat loss Is what I want you to do I want you at least three times a week at least three times a week I want you to replace your lunch with keto pro I just got this from dr. Jacob wilson who's one of the top doctors in the world and this he goes For three at least three days. You can do three or four. I wouldn't do more than that either three or four days Replace your lunch with a keto pro So you have a keto nat keto pro and then the rest of the days is just as we just Disgust so it's keto nat in the morning keto pro.  So All right, I got a couple questions in here that's simple The journey is the process I promise you my sister if she would have quit in the first week eight eight weeks when she wanted to every day It's it doesn't working We saw her changing. She didn't see it fast enough. She wasn't happy fast enough Guess what, she wasn't happy. She wasn't happy in her own life. She wasn't happy in her day-to-day life. If you're rushing this journey, look in.  My wife took her six weeks. She was not in a good place when she started. Six weeks, it took her to stop to feel better, meaning that she stopped, she felt really bad, and then she took it again, and she's like, oh my God, it is working. I'm like, I know it's been working. You've been so much happier. You've been smiling more. So take your time through this journey, y'all. It will change your life forever. My wife, my sister's now down 100 pounds, and it took a few years, it took like four years for it to all happen. Majority of it came, the 80 came off sooner, and then the rest of it just took time. Guess what? She was focusing on living and enjoying her life, and the rest took care of itself. Guess what she is? Healthy, happy, having fun, enjoying. She's over 50. She's enjoying every year to come now, instead of worrying about a mountain that she was not climbing. So let me ask this question. I see Melanie had a question about the scale. The scale is probably the biggest enemy of people. Now, it can inspire some, and it can hurt a lot of other people. And the reason why is the scale doesn't measure your health. It has no measurement of your health. It's one variable of a lot of things. And so if you do weigh yourself, I would say if you weigh yourself often, no more than once a week, preferably no more than once a month, and ideally twice a year. That's kind of the optimal range. Especially if you get emotionally triggered on the scale.  If you get on the scale and you're like, I'm not down today, but boy it's on. Let's go do this and let's go move our body and let's do better than the scale is your friend. Go use it. It's a motivator for you. But if it's not a motivator for you, get rid of it because it's actually gonna hinder your results long-term. And I guarantee you this forever, ever. If you wanna see some of the most emotionally wrecked people, go look at people in their 50s and 60s and 70s and 80s that use the scale regularly that aren't happy. They use the wrong measurement tool. Here they have beautiful kids and family. They live, they're alive. They are on this earth. They have all these amazing things. And yet they're letting that one thing stop them or slow them down. So that scale can be really dangerous for people. So I encourage people to get rid of it. What if you're more active in the gym, hit training, that's awesome. If you're into the gym and you like to work out, just drink this before. Here's the deal, what's your goal? Most people that go to the gym and work out, they still just wanna get skinny and lose weight. Chanel, Chanel is like, she's amazing. But would you agree Chanel? Most people, that's still what the result is. So those other rules apply. I have now, I have a whole team of women I'm working with and I'm telling them to work out less because they're not getting the results by overtraining, they're working out so much. So just keep this in mind. I love fitness and training, but you also need to be more responsible for your health and vitality. What do I mean by that is that drink your ketones before you work out and then either have keto pro or ketones after within two hours after your workout as a recovery shake. That's simple as that. Now if you're trying to lose weight, still use the other principles. If you're working out a lot, you should be probably hungrier. So you should be eating more in some capacities, right? If you're training really hard, hit training and you're really pushing your body working out every day a week. Your calories should be higher than if you weren't working out. Does that make sense?  You, if you're working out high intensity pushing your body, your calories better be higher than if you weren't working out at all. Does that make sense? You have to restore the energy for the work you're doing. Now you still need to be less calories to burn extra body fat, but it shouldn't be really low. So I can't give you specific numbers to that, but I just want you to keep in mind if you're more hungry when you work out, that's good. You gotta eat more, more protein, more vegetables, right? Simple, I know it's crazy, but ketones before and ketones after, about 40 minutes before, start drinking them up to your workout and then within two hours after keto pro or keto nap. All right, I saw a question up here. Let me just go up here. Is this helpful everybody? I know I'm going over a lot of things. I should, I can do it all on different topics and I'm just kind of going over a thing. What about sweeteners like Stevie and monthly? Yes, Kim, keto friendly sweeteners I'm fine with. It's the Splendors and like Starbucks has some low carb stuff, but they're usually not really geared towards. Here's what you gotta know is that in the next five years, you're gonna see a lot of low carb keto things out there, but because not all the things are regulated to certain ways that they may actually not necessarily be. So you're gonna, you have to worry about that. And unfortunately, we're just gonna only give you with the best option. That's why I support Provid and the products here are so amazing is because I know where they come from. I know what it is. I know how quality is. I know it's all keto friendly and it's gonna protect you. What if your weight loss has a plateau? Angie, that's a great question. Most likely you're not doing what you're doing before, meaning that you started kind of getting away from what you were originally doing. Plateaus, the best way to break a plateau is fast. So a 24 fast or a keto reboot. To be in Europe, you can do a 24, especially with all of our products now, you can do a hybrid 24 fast. Give the suggestions. Do replace your lunch for three or four days with keto pro and then just eat dinner three or four days. That'll help move your body more, smile more. If you're on a plateau and you exercise all the time, most likely you should back off on your exercise, just do more walking. And that'll also often break a plateau. But here's the thing, here's the thing is that can I get just a little real with y'all? Plateaus, what you don't know, I don't want to, all right, I'll do it. So your body's always detoxing and going through health, right? If it took you, if it took Melanie, let's say 10 years or 15 years to gain 100 pounds, as her body's dropping that 100 pounds, y'all know where we store most of our toxins in our body. We store it in fat tissue. So as you're losing body fat, your body also has to get rid of a lot of stuff that's been stored for many years. So a plateau can sometimes be as simple as your body's trying to regulate and get healthy again. It's tapping into areas of your body that needs to get rid of. So your body doesn't want to push a lot of toxins out at once, it could stress out your body. So plateaus have a lot of factors in here, there's so much going on in there. So once again, go back to the original thing, is that if it took you 20 years to gain 100 pounds, it's gonna take you at least 20 months to lose 100 pounds, right? And if you're only on month six or month eight, we'll go back to the basics. Eat when you're hungry, stop when you're full, go low carb, right?  Like literally let that happen. And if you're plateaued for 60, 90 days and you're doing all those things, then you maybe need to talk to your doctor because maybe something in your system is just not regulating right. So I hope that makes sense. I lost three stones in 14 weeks, that's pretty good. That's really good. I plateaued throughout. Yes, plateaus, plateaus are a foundational launch pad to keep your body going again. You plateau in business, you plateau in relationships. Anybody ever plateaued in their relationship where it just kind of like a status quote where it wasn't like, oh my goodness, but it wasn't really bad, that's a plateau. Does that make sense? Anybody plateaued in their career? Anybody plateaued in their business? Anybody plateaued in the sports or athletic? It's normal. What happens when you plateau, there's wisdom to be gained. That's when you can step back and go, okay, what am I doing? First thing you wanna do is ask yourself, are you doing what you did to get there? If you're not doing what you did to get there, you're not even plateaued, you just stopped doing what's working, right? The second thing you wanna do is you wanna now go, okay, I'm here, how do I go to there? Maybe it is you gotta start doing something different. You gotta maybe add something or maybe take something away. Give you an example, people eat a lot of dairy when they start going low carb. Well, dairy can sometimes cause a limitation for people.   Well, maybe it's time to cut the alcohol out.  Now, maybe you can add it back later or maybe alcohol really messes your system up and it's not ideal for you. Now, I like me some drinks here and there. I wanna have a cocktail in Northern Ireland. But here's the reality is that this gives you the opportunity to learn how you work. That's part of the journey. That's why nutritionists don't usually ever work. That's why trainers typically don't ever work long-term, short-term, they get your results. But at the end of the day, if you don't learn how your body works and understand how you work and how you live and how everything operates, then you will never get to your ultimate goal which is have a sexy, happy, good life, a body that you appreciate and truly enjoy the world around you. Like that's the zen of it all. You won't get there if you don't learn your journey. Now, it doesn't mean the nutritionists and the coach and people like myself don't have a lot of wisdom and knowledge and perspectives to give you, but ultimately we're trying to teach you how to be you. That's why I prove it and why our community and why our team is so amazing is that we don't wanna tell you what you need to do. We wanna help guide you to help you figure it out and we have a lot of little hacks to help you get there. Hope that makes sense. How much water should I drink a day? Hey, Kim, that's a great question. Nobody knows. Nobody knows, more. The short answer is more. I mean, in five years from now there's gonna be some science coming out that's gonna even debunk that. I don't wanna get in. That's another day, another topic, another conversation. It's gonna be a big change in the water world here shortly. But the 64 ounces that we used to hear, eight cups a day, it was made up. That was not true. It was just made up. It sounded like a good idea. Half your body weight in ounces is a good start. Half of your body weight in ounces. So if you weight 200 pounds, you drink 100 ounces a day. The challenge is if you weigh 600 pounds, 300 ounces of water would be too much for you that probably drowned you. Or if you're 80 pounds or 90 pounds and you're pretty active, 40 ounces might not be enough. So what I can tell you, the bigger you are the more water you probably need. The smaller you are, the probably more water you need. The less you need, that's just simple math or simple biochemistry, I guess, from a weight perspective. What I'm looking for is satisfaction, hydration satisfaction. That's why I like a pinch of sea salt. That's why I love Mytoplex. If you don't have Mytoplex, oh my goodness, get Mytoplex. Because it helps give you the essential minerals that goes in the water, that helps with hydration effect. Drinking water isn't the only way you hydrate. Hydration has a lot of do electrolyte balancing and things like that. So that's why I always take electrolytes every day have for 25 years. I'm a huge fan of them. So I'm a huge, huge, huge fan of electrolytes. So add electrolytes to your water and you might find that you drink less. Why? Because you're getting more efficiency from your water. You might find that you drink more because your body needs more electrolytes to restore for the next 30 days. And then you start balancing it out. So I can change. I watched my wife's breast milk capacity change based off electrolytes. Just to show you the perspective. If she was drinking less electrolytes, her breast milk went down.  The water consumption was pretty much the same. Give you an example. So a lot more there to hydration. Can I powder? Yeah, absolutely. You can put powdered collagen. Collagen's great. I love collagen. Our US formula, medium chain fatty acid and bone broth that's collagen. It's wonderful. All right, guys. I think we're about ready to wrap up. I hope this was helpful. Was this helpful? I kind of hit everybody in the face a little bit. But I like coaching. What I found is we live in a world that we want to be told what to do. And I'll be the last person to tell you. Here's the thing. If somebody tells you what's best for you, run the other way. Does that make sense? Like in the situation, they might know what's best for you for that moment, right? For that one moment, they might understand, hey, I've been there, do this right now and you'll get better.  Like you're not gonna get there. Everybody's a little bit different. Is it that different? No, it's not. There's some fundamental truths and fundamental processes. Eat less food. Eat when you're hungry, stop on your fold. That's pretty solid. Eat less processed food, more whole foods, more foods from nature. That's pretty solid. I can get down with that, right? Sleep at night? Yeah, I can get down with that. I'm good with sleep. Hydrate with some water? Yeah, I can get, you know what I mean? There's some truths. But as a whole, if I go to Northern Ireland, because there's emotions involved, there's psychological involved, there's biochemistry involved, where you live in the world matters. You live in the North versus the South. It's different. You live by the equator. You live in Russia. It's different, y'all. There's variables and factors that all matter here. So when people think that, hey, I'm just gonna do what this person did, especially as we travel more and we're integrating cultures more, it's more complicated than ever before of what can work for people. And don't assume that it worked for your dad. It's gonna happen to you. My wife and I are very different people, metabolically. Our kids are different than both of us. And one's more towards me and one's more towards her. And the other one, we don't know yet. If that makes sense.   No, that's not gonna work that way. They're different and they're gonna have to be adaptable. But it doesn't have to be hard or complicated either. And you're gonna learn that as you learn yourself. So is it still okay to take protein with sucralose in while taking ketones? Sucralose is an interesting one. A lot of research on sucralose will tell you that it's fine in small servings and most often it doesn't. Depends if it's laced with something. Some of it, they sit with some things that can spike your blood sugar. But sucralose is a tough one. I don't add personally, actually, I'm not 100% against sucralose. I think in situations it can be very valuable.  If you're emotionally not stressed about it. But if you get stressed and you're like, I can't do this, but sucralose is bad for me, but I really want this. I would rather you choose the thing that may not be the most optimal. If that makes sense, then stress and worry.  So I'd rather, if that's the trade-off, I would take that trade-off. But I would tell you just don't take high amounts and what does a high amount means? I don't know, I don't have that research, but I know they've done some studies on. But if the high amount was excessively, it would be hard to consume that much. So, awful Dustin, thank you. Love your energy and information. Karen, thank you for participating, y'all. I do have to go, I have to go pick up my kids. Appreciate y'all for being on. I'm out of here. And yeah, let me know if you have any questions. And if you're not drinking this magical powder, if you're not drinking Keto Nat, like honestly, you're missing the boat. It's the simply the biggest breakthrough I've seen in my 20-plus year career. It just makes sense. I had a lady, I just got a session down in MAT and she's like, you know, I've been dabbling this for a while, I've been drinking it consistently for 30 days and she's like, wow, it really is amazing. Now she is a health, like high-level health nut, like at a whole mother's spectrum. Like you only know like eight of them in the entire world, like at her level. Like it's, and she just, she's like, I really do feel different. And she knows all this stuff and yet it's changing her life. How about all of us that don't know what she knows, right? Or don't have the discipline she has and the education she has. We need all the help we can get. This is the game changer. Whoever invited you, make sure you drink your product. Commit to 1698.  You won't even recognize how different you are as a person and what you will see is everybody around you that's not drinking ketones. You realize you are at a whole mother level, mentally, emotionally, physically, even spiritually. You're gonna be living at a whole different spectrum and it's pretty crazy and scary at the same time. So you're watching people not, you watch people go backwards while you're going forward. It's pretty, pretty remarkable. But that's it, I'm out. Appreciate you all. Let me know if you have any questions. I might do another live tonight. Cheers.


I'm here with Tordex, you're doing some advanced AI stuff. Yeah, we are here at Embedded World 2019 and we show here AI at the edge what you can do with our system on modules and our partner network. So here we have a pasta demo, if you have visited us last year you saw a very similar demo, so what did we change? So now here we have an industrial-grade camera, a MiPi CSI camera with integrated ISP. So already some processing on the camera itself. It's from our partner, Allied Vision, and it's a brand new chip, it's called Alvium. So that's just coming out, that's a very early sample. What is Alvium? Alvium is basically the ISP, so they use sensors from the big sensor manufacturer, put it together so you get a system, it's long-term available, it's really made for industrial automation. And the special one so far was also Gigabit Ethernet or USB 3.0 and now you can use MiPi CSI. So this is a big thing. So it goes on the board next to the IMX8QM. Exactly, so what we run here is a Polis IMX8 Quad Max, it's here under the heatsink and you can see no fan or anything. One of the most powerful ones, right? Yes, this is one of our highest, then there is the highest end module, it has two A72, it has A53 and it has two cheap use. I mean here actually we don't utilize all of that, but you have a lot of headroom. We also work with a partner called OOzone and they created a whole deep learning framework, how you can go from basically TensorFlow, for example, to an embedded device. So then there's a hook into the AI systems from Google or Cafe or something? Exactly, you can use that but optimize it for embedded device because these are really many times made for surfers, for very high performance, it's very good for proof of concept prototyping, but when you want to deploy you need to optimize them a little bit and that's what we show here. And I mean pasta, there's no finished one but it was very easy to create and you can detect different pastas. Then here next demo, this is a real world product you can actually buy in a store. There's a camera down there, there is a solar cells and the idea is that this would be at the edge of a pool so you actually set that down on the pool and the camera is underwater and it uses our NVIDIA TK1 module and they also use deep learning to detect if somebody is drowning. So if your kid falls down, if it swims it's okay, but if it doesn't swim it can actually detect that there's an emergency and it sends alarm, it also connects to your cell phone, to your cell phone rings and you can rescue your kid or your husband or wife or all of that. So it's an Israeli company called Coral Detection Systems and this is real. We also made it point out here we are part of the ARM leading edge partner network so we really, ARM gives us recognition about our innovation we do for industrial products. So what's the leading edge partner? That means that ARM has two programs, Innovator programs, that's more for maker, like very early stage company and then the leading partner is for a commercial industrial application and it gives you recognition if you contribute to the ARM ecosystem. Nice, and here you have something on with Intel. Exactly, so we also show here a TK1 vision kit, actually it's the TK1 vision kit but we show that it's pin compatible so we run it with the IMX date called MAX but here the heavy loading of the deep learning inference runs on the backside on a mini PCI from Intel running a Movidius AI accelerator. So in there, inside there's a Movidius, that's one of the most advanced people using drones and stuff. Yeah, exactly, you can drone, it's very power efficient and it's very dedicated and cheap and we see dedicated application mostly in low power, we have some smart street light where customers begin to deploy this kind of solution. And this is a demo that shows its high performance? Exactly, that's a demo, I chose that it runs, the demo is provided by our partner and Micra, they're very specialized in computer vision, they can help you and maybe don't know a lot of experience, they can help you to realize a product and they're very familiar with our product. What is it? Gerfalken? Gerfalken, yeah, this is basically a similar system, here we have connected our USB 3.0 and we work closely here directly with that company, also driven by a customer to bring a high performance AI at the edge to lower performance devices. And here we run it on a Polis IMx86, it's a quad core, it's quite powerful but you can also run it on much lower end devices. So this is a DNN inference accelerator? Yeah, DNN deep neural network inference, they use special technology basically processing in memory, that's kind of their secret source, how they made that. And our point is really to collaborate with them, so if our customer is interested in this technology they already know it works, we have reference design, the SDK, the adjustments are made so it's all about the ease of use. And USB is perfect for that? Yeah, I mean USB is very good for development, for proof of concept, down the road we also expect to have a mini PCIe card or M.2 card, you would connect that a little bit more ruggedized, a little bit better for our... They have that too. Yeah, they have that too. So you start like this and then later you put it on the... Yeah, you know probably on a board but you can even design it down. So they have USB 3.0 PCI interface and even a kind of special EMMC interface. So you're working with some really cool AI stuff, advanced, it's going to be exciting, right? Yes, it's very exciting, we have even one more. So here this is in our other area. Who is the one printing? So we have here a demo with our partner NexNor. Here on our area about the IMX8 ExotMax again. And here we have three regular consumer-grade USB cameras and we have three camera feeds running at about between 30 to 40 frames per second and we do people detection. And we only use about 50%, less than 50% of the CPU and we don't use any GPU. So this is highly, highly, highly optimized and you can just use that and then it's ready to go if you want to try that out on our product. And that's here, that's the IMX8 QuadMax. We run that demo, it's there under the heat sink. So you're just running on the... On the ARM course. On the ARM course, not on the GPU. Not on the GPU, no. So you can use it for other things. You could do pre-processing. You can use it for the UI. You can use it for a lot of other things. What is this? Oh yeah, so this is a streetlight. And it has different sensors on it to add quality of the air and it also has a camera and it actually detects how many people walk by here. So this is the AI stuff? It's not really AI, it uses Lora to communicate but it's really processing on the edge. They use a camera but it's not deep learning, it's more traditional computer vision. But it's really an edge computing application. So you're more and more busy with this deep learning stuff. AI, you are on the forefront of that. Yes, and we really make it accessible for the embedded customers. So of course there is a lot of done on university, you know Google, Facebook, Microsoft, they do great work but we make it accessible for our customer, in our volumes, in our industry so they can get access to that technology and we really focus on the ease of use. So how do we get all that from this university in the hands of our customers so they can actually create the product with long-term availability and all that needs they have. Because at Toradex you have experience with this industry, so much experience. You are the right people to enable the AI future too. Yes, I think we understand the capabilities of our customers, we understand their pain points and of course they also tell us if there is something not good. So we know that and then of course we have engineering we have good connections to these start-ups or university or the leading edge of that technology and then we try to bring it together. Do you have many customers that just come up and say what can we do with AI, can you help us get some ideas? No, not really. I mean we try a little bit to give them ideas because they maybe didn't think so for example food processing or we have a lot of machines, a lot of them have cameras and I do believe that many of them could utilize AI but I mean we show them what's possible but the idea is it's basically coming from them and that's their strength. They know their very special market or very special product they have and they just need to know it's possible with Toradex it's not two years of development and crazy it's pretty easy to get started. And then the support for all the stuff? Yeah, so the support it's shared in many times with partners so we make it very easy that the partners of their works we have CI integration to some part to guarantee you that you can get started and then of course if you have a question about the algorithm on XNOR you go directly to XNOR but if there is any problem it's maybe not clear between software or hardware or VSP with Toradex or higher level we're going to fix that with the customer in the background so you can tell Toradex or you can tell the partner and we're going to fix that that's a big value of our partner ecosystem so we're all blaming each other and things like that.


What's going on everyone? Sam here with late in sports cards ripping 22 Panini Chronicles football hobby six box break number nine random Team style so look again at your end results as always could find those on the website under the results tab as well as the link in chat Good luck everybody. Here we go. Going live on tiktok. Oh man All right two autos one mem per box here 12 autos to the break. Good luck everybody Ronnie Cleese Aaron Donald like whites Eden Hutchinson luminance update grease hall rookie can be a breeze all gonna be a plates and patches Jersey Guard 107 out of 249 No, 240. I swung there for the Jets Marie song clear vision and pick it to 199 chrome Jalen Tolbert and type one Thornton TT the land Kway Walker Calvin Austin Nice one there on the grid iron Kings Mahomes Bailey zappy rookie chrome silver cave-on Tibido Hassan Haskins and that's CD lamb Jameson Williams. That's sweet right there photogenic. I say a Pacheco rookie There's a John Mechie grid iron Kings lumens Johan Dotson a Chris Olave grid iron Kings Trayvon Walker 19 of 99 for the Jags Kenny pick it Rookie score update and Johan Dotson momentum Justin Fields It's a mere white Kenny pick it luminance Kenneth Walker rookie Michael Pittman, Jr. to 99 Jalen Petrie on the legacy update and Traylon Birx clear vision rookie clear vision use the product Back in my day. I say a Pacheco nice one there photogenic Joe Burrow Desmond Ritter rookie Hey, Matt Corral second auto George Pickens. No, it's gonna be a Jersey one of 199 on the photo jack Nice one there One of one David and Jabbo Momentum for the Ravens. I swung Baltimore. Hell yeah, dude First box one-to-one Jonathan B. Congrats, buddy Nice one there one of one Hell yeah be a dine-a-gon of Chris Olava and Josh Jacobs Baker K-bond tibet-o. There's Trey McBride Garrett Wilson score premium rookie signatures end zone Going to the Jets nice one there in New York going to the Jets Slava dine-a-gon bristle a Kenny pick it prison black and sauce Gardner on the momentum All right guys box two three woolen Garrett Wilson rookie Leak Willis Justin Jefferson photogenic to 199. These are nice, dude. The photogenics are really clean ice Brock Purdy Get prison black Christian Watson momentum speaking of not Brady photogenic big booth Pat Friar me with on the auto that is gonna be 67 out of 100 for the Steelers Second year on the Ascension Gold Bailey zappy five of 50 score update for the Patriots Garrett Wilson dine-a-gon and Drake London clear vision J-mo John Dotson of 49 on the purple Bailey zappy so stupid Bailey zappy the minutes Resolve Kenneth Walker great on Kings auto that is 112 out of 199 nice one there Seattle Silver George Pickett score update or legacy update Jalen Colbert and Samir White as I have to check you again Brock Purdy lumens Christian Watson that's awesome photogenic doing the backflip to 199 grads Packers That is a Jalen at Holbert's or no CD lamb just kidding to 199 Malik Willis prison black It's good Kway Walker Romeo Dobbs silver Brady prison black Malik Willis rookie and DK Macfaker Darren Bland past my home's Bailey zappy great on Kings rookie stingly Tibbeto Jalen hurts to 99 chronicles for the Eagles Trent Bride dine-a-gon and John measure Desmond Ritter Garrett Wilson great on Kings. There's a cave on Tibbeto auto nice one there Yeah, not numbered nice one there for the Giants grads Giants KT Drake London 199 Malik Willis flux and out Pierce. Oh, we will this Bailey zappy To 99 is Kway Walker hutch score update and Vila stones Tariq woman David a job. Oh, but a Christian Watson that is gonna be nice Momentum 51 of 99 Jersey auto grads on that Packers Got a Tom Brady prison black Hutchinson and Tom brief of the moves calling the shop. Oh, someone is calling the shop free song James Cook Go answer JJ what to 199? Christian Watson to 99 for the Packers the Sam Howell dine-a-gon and Brock birdie Rick Trayvon Walker T la Pierce. Oh love a Resolve silver is Damian Pierce score update Christian Watson prison black and Damian Pierce Good guys. Here's your link to channel to the bot lobby Take one Thornton That is to 199. So why are you not in their stream? That is the 199 AJ Brown? Sameer white and Christian Watson Josh Allen Rashad whites Wanda Robinson, but a Derek Henry. That's gonna be a photogenic Jersey to 199 Kenneth Walker to 99 Malik Willis score and Trevor Lawrence 3-1 Taylor Heineke Tramac Bride Justin Herbert David Bell Tremont a Williams 20 of 25 on the photogenic the Broncos Garrett Wilson Dine-a-gon rookie and Kenny Pickett clear vision party There's Jalen Petrie Redemption Brie Salk Red Iron King signatures go to the Jets nice one there in New York two redemption autos for the Jets Congrats, New York In Hutchinson Silver Flux Bailey zappy and taekwon Thornton That's actually pretty solid Ross. I don't know. It's gonna take a couple days for the comps to start showing up That's what I would base it on just from eBay Sam Howell Desmond Ritter got a Romeo Dobbs on the Essentials auto 42 of 199 for the Packers orange Malik Willis to 75 on the Flux That's gonna be a Brock Purdy Prism black rookie a Tremac Bride Yeah, no problem Ross Got it buddy Malik Willis Pierce Cook William Silver sauce Malik Willis and Justin Herbert Jain Herbo as we call him Traylon Burks to 149 It's Jalen Tolbert and Sam Howell What up tie? Desmond Ritter rookie Sam Howell rookie Kenny Pickett rookie Kyler Murray to 199 Jack Jones Malik Willis Yeah, I got you have your arms. There you go, buddy Yeah, twitch is a little different Appreciate that Harley Yeah, no problem. Yeah twitch is a little different like if you come in after Like after a certain point you can't see like earlier chat like we can in YouTube Brady burrow Olavé sauce gardener. You got it man. No problem, buddy. We call me Dean. Silver Bailey. It's happy. Nice one there Pierce Strong jr. Dining on and Josh Allen Damon Pierce Wandail Robinson David Bell that is great on King's order one ninety nine for the Browns Grats on that Cleveland Orange George Pickens to 75 on the prison black nice one there Pittsburgh Drake London chrome rookie and a Brian Robinson jr. CMC Devon Lloyd. There's Jill Burrow Danny Gray Bailey zappy rookie again There's a sauce gardener to 149 for the Jets Jmo prison black and Kenneth Walker Two packs to go in this box Chris Olavé Rock Purdy rookie nice one there Jelani Woods Juan Dale we got Taekwondo Thornton on the timeless treasures One 18 out of 240 got I miss this set man for basketball, especially like 2012 2011 time or 2010 timeless treasures so gorgeous Miss that product Garrett Wilson a 199 Devon Lloyd chrome and Bailey zappy playoff momentum Sauce gardener sky more five of 15 Drake London green Legacy update auto congrats to the Falcons. I'm gonna have Shawn just wipe that down a little bit should be able to get that spec off Very nice Falcons corral silver rookie Jmo score update and breeze home Again guys here is the link to channel two that is gonna be Kyle and Donnie Five to go on that one. It's a dog. D dog D dog Drake London Desmond Ritter Sam Howell Desmond Ritter Garrett Wilson Wandaille Robinson timeless treasures to 240 two of 240 for the Giants Yeah, it's pretty cool. The legacy one looks good AJ Brown to 99 Can't walk or score and cup a cup That is true. That is true Shane, but you are here and it's me and Shawn So that's also like just as bad a lot of this property. Very true.  Yeah, it's just late in channel two late in sports cards, too I think is what it is John Mechie Johan Dotson cave on tibet oh two one forty nine for the Giants Christian Watson Score update and three one can tolerate myself easier fair fair Tremac bride David Bell nice essentials auto Desmond Ritter to 199 for the Falcons. Congrats, Atlanta Picking up a Desmond Ritter rookie auto half my home 12 of 99 a Bresaul rookie and sauce gardener All right guys do a quick recap here.  Oh Going to the Ravens very jealous I'll do it for the break guys. Thanks again for the filp up next is number 10


Yeah? Okay. All right. Cool. What did you say? Recording. Okay. That's a word I really don't like to hear. That's okay. Hi everyone. We've got a pretty intimate group, so I think we'll make this more of a discussion, which is cool. I think that's totally great. I'll just very briefly introduce myself, and then these lovely people here introduce themselves. My name is Jacob Singh. I manage Aquia's India operations. So we have an office in India, and we help companies and partners set up their India teams. And why don't you guys go ahead? Sure. So I'm Mike Lam from FISA. I'm responsible for, we call it marketing technology strategy, but what that means is I'm responsible for FISA's global digital engineering team. So we build the web platforms that FISA use for marketing across any markets, business units, all of our digital programs. Hey, I'm Dave Inslee from J&J. We recently transitioned from building Drupal sites for our brands to building our brand sites on a Drupal platform. So I'm managing the build out and roll out of that platform globally. We publish our editorial tools at timing, and over the last year we've also gone from building all of our sites individually on Drupal to having our 100-some-odd sites worldwide stood up on a single multi-site platform. I'm Jeremy Kutner. I'm in the lead web strategy team in the consumer sales and marketing group within Warner Music. So we run our artist website properties, also multi-site on Site Factory. So I guess since we have a pretty small group, we have some things we're playing to cover. That's probably relevant to all of you. But before we get started, is there any particular topics that you guys came here that you're interested in or goals that you're trying to solve by coming here and learning something? No? Crickets? What? Yeah? You can just yell it out too. It's a pretty small group. I can hear you. I think it's a great place to kick off, actually. It's a really relevant one. You want to take that? Anyone? Mike? Sure. So I heard a couple of questions there. The first one was what responsibility do we give to the vendors, especially when it's offshore in a location where maybe, I guess, we're outsourcing something where we don't have fires at colleagues local. And then how do we build those teams, essentially, right? So the first one around how do we hand off responsibility? We have different kinds of projects, right? So we kind of call them platform projects, which is normally the more innovative, harder problems to solve in putting together FISA's digital platform. And then we have individual sites that were then building, or individual campaigns that were then building on that platform. What we have is globally distributed FISA teams that are managing those projects and decide where they're going to outsource them to. So you have somebody who's responsible for that project, who is then working with whichever vendor they go and outsource to. We try and keep it somewhat regionally focused, if that makes sense. So for example, if we have a project that is being run from New York, but it's being delivered from India, we try and have enough critical mass for that vendor that it makes sense to have some onshore people as well managing those projects. So actually Chris, in the audience, he manages a lot of projects in India from New York, but down the hall from his office will be somebody working for that same vendor. So somebody who can hold accountable and somebody who can also do what they need to do in that role and also time shift their day so they have some coverage with India as well. A second question about building the teams and investing the teams. Sorry? It's kind of echoing, right? Can you hear okay? Okay, it's all right. Good. So the second question about investing in the teams and building those teams, it's more of a focus for us now to be honest. Now that we're growing and doing more and doing more complex work. So we're doing that by trying to go and visit some of the teams. So we have a big presence or a big team in India now. I went to India at the beginning of this year to go and meet that team, speak to them about kind of their concerns, learn what their work is like, and talk to them about where we're going in our strategy. And I think that really helps what I'd experienced when I spoke to them, spoke to the team. There were many people there who had worked for that company who have a partnership with Pfizer, who had worked with Pfizer for like eight or nine years. And sometimes Pfizer would make a technology choice or a technology decision. And they would just hear about it, right? They would go, okay, we're no longer using Java, we're now using .NET, we're now using whatever it is. And they don't get any other view of the strategy and what's going on apart from that. So going there, talking about our strategy, where we're investing the technologies we're using, really kind of helped us in terms of getting a lot of excitement in that team and willingness for them to then invest in whatever technology. Knowing the person that's making the decision and knowing that they are committed to it and they're not going to come to work tomorrow and find out they now need to learn Ruby on Rails, for example. I think, just to follow up on what you're saying, there's maybe a willingness to assume that because they're not part of your company, that they're not something that you need to invest in, right? Their company should be investing in them. I think that's a huge mistake, right? They are your team, so if you're not investing in them, they're not going to grow. So the consumer sales marketing team at Warner Music Group is like so many other companies. We were a technology group that was born out of a marketing group, and so we inherited our offshore team from our IT group. It took several years to really grow that process with them, and I love my team now, but there were a lot of growing pains early on. It took the investment of having our onshore involved constantly in all of our meetings and all of our efforts, really giving them the background that they need in order to deliver that message back to the offshore group. So there is overlap, same, and so the team will sit with us during the day at 8 or 9 o'clock. They'll talk to their offshore team, they'll pass off the information that we've given them, but they have this deep understanding of what we're trying to accomplish, and that's super important. Sorry if I could just, Aaron, if I could ask you. I mean, Aaron's situation is a little different. They do mostly internal, right, not vendors. Do you think there's a difference between an internal offshore team and a vendor offshore team? Yes, over the last year I'm terrible to coach my team not to use the word offshore, and if you use the word offshore you're generally invited to leave the meeting, rethink your position, come back in. And the Drupal community I think is a great place to start this conversation, because nobody refers to my team in London as offshore, nobody refers to my team in Seattle as offshore. That term is used almost exclusively to refer to teams out of India. I have found in managing global and hearing teams, much like I think the Drupal community has found, that engineers like to build stuff, and engineers like to build great stuff. And the way that we approach this issue internally is we have an engineering team in Bangor, we have an engineering team in London, we have an engineering team in New York, we have an engineering team in Seattle. And much like Pfizer, we made the decision that you put the platform team together in one location, and much like Pfizer discovered, if you have a team that's working out in a location such as Bangalore, and it's difficult for them to talk to brand people in New York or London, it makes sense that the engineers in London and Seattle and New York are the people talking to brand people in those locations. So for us it made sense to seat the most difficult and challenging problems that we're facing with our team in Bangalore. So we ended up flipping the model on Ted, rather than saying we're going to take the least interesting work and shovel that off to an offshore location. I use air quotes for the audio if we didn't pick it up. We're going to go ahead and we're going to create a great engineering team in Bangalore. And we gave each of our locations a center of excellence, so our Bangalore team is a center of excellence for platform. Our New York team is a center of excellence for front end development for media brands. Our London is a center of excellence for front end development for media brands, and also for DevOps. And our Seattle team is a center of excellence for app development and for DevOps and infrastructure development. So that's how we've solved the problem. And what we've seen in about three months is that making that change to our engineering team and taking advantage of asynchronous communication tools, which engineers are used to working with, has allowed our Bangalore team to become much more productive in working with our New York team. And it's also, by the way, allowed us to get benefits from our Seattle team, relative to our New York team or Seattle team relative to our London team. So we stepped back and looked at it completely as a global approach. What's interesting listening to you guys is that you're also thinking about it from perspective of generally the people you regard as offshore, it sounds like they're not employees of the company themselves and they're not necessarily part of the same engineering team. And it's an interesting problem that starts to tease apart. Yeah, that was actually very interesting. I think at J&J our approach has been similar to Pfizer's. Yeah, Pfizer's. So what we've done, and we're still building this out right now as we transition to a platform model, is we have regional extensions of our engineering team and then we have those folks managing resources from some of those larger partners for site support as an example. Generally, for other activities, for site build or platform development, we always have our resources local to the engineering team. So right now it's out of the US, but we are extending that out on EMEA right now. So I think it was very interesting to hear how you kind of looked at the opposite way and embedded that team in India. I think maybe that's something that we need to consider as we scale out if we're going to be effective working with those larger partners. So, very interesting. I love what you're saying about outsourcing actually. I think at Pfizer it kind of comes from any word that is, we use it as kind of a procurement term when we're trying to get a lower cost resource typically, right? And I feel the same as you about it. And actually it was quite sensitive for me earlier on in the year because one of the companies we worked with opened a lower cost facility about half an hour away from where I lived and I was listed on all the contracts as being offshore. It's like, I'm not offshore. But they were about half an hour away. And yeah, I don't think the term really makes sense there. And also to your point about investing in your Bangalore team as engineering, I think one very interesting thing is happening for us as we're getting a few years into this. When we started out, as you were saying, when people do outsourcing, they're often trying to outsource the most junior or offshoring the most junior roles, right? So I call them like, let's say, rung one, two and three on the ladder of Drupal expertise. Something very interesting that happens when you scale, you get a couple of years in and you need to scale further and further and you need more and more people at rungs four, five and six. And you can't just, people don't jump on the ladder at rungs four, five and six. And if you've outsourced or focused people on rungs one, two and three in a particular location, suddenly they have a huge workforce that's able to go four, five and six. So it's very interesting to see how this plays out as it matures as you stick with one technology and that matures to how you can change your strategies around that. I think that actually brings up a topic that I've heard a lot about from anyone, excuse me, in the world. What are you doing to... Well, first of all, I'm going to ask a very leading question. How is the quality of the vendors you work with for the big IT companies? We're talking more about, you know, global vendors. You guys all know what I mean by that. So the Accenture, TCS, Vipro, Infosys type companies. And how is the quality right now? Where is it trending towards and what are you doing to improve it? Do you want to take that?  So coming into it, we had great PHP developers. We had great... The team came from IT, so they had a lot of background in technologies that we weren't planning on using. But they didn't necessarily have Drupal experience. And so they really did start at the wrongs that you're describing. And over time, they've developed. And the downside of using an offshore team is that sometimes there will be a lot of turnover around... We've got a team of about 40 people. So the 25% range will come in and out fairly regularly. And so you're losing a lot of the knowledge that they're growing by working with your team. If you can keep that group of people and make that number go down so that there's more regular and a growth of experience, then I think that the quality of the work really shows. And they get to know the designers that they're working with on the other side and they get to know how your teams function and the quality of growth from there. I think we all know that when we're building large, complex projects, large, complex installations, one of the big challenges that you have on an engineering team is just integrating different points of view. So for example, once you've decided on an architecture, you don't need somebody coming in every three sprints and saying, hey, maybe we should completely rethink this approach to the architecture. And the challenge that we find in working with many vendors is that when you have different vendors, working with each brand, you end up having that conversation over and over and over again. So the challenge and the question for us is, are vendors good partners or not? It is, what is the rate at which we can bring vendors into an already existing engineering team that's already in full swing on a large, complex project? We have two vendor partners right now. We're doing a fantastic job of that. Core Kitchen's talked about EW yesterday. We're doing a lot of work with Acquia. And our decision to winnow down the list of vendor partners has been less related to how we found good vendor partners or not, but more related to how well are we able to integrate their approach to engineering to our own timing approach to engineering. As we continue to invest in our own engineering team and invest in the engineering chops that our own engineering team has to take on the increasingly complex, group-related projects we're putting in front of them, we're finding that also investing with our vendors along that same path is beneficial for us. It keeps us all on the same page. You know, for many people in the room, if you're here, it's probably because you have a global team, which means by default you probably have a big project that you're working on, which means that for people in this room, it's not just that we're thinking about how do we build against Drupal 8. Probably some other people in the room, like my team, are thinking about how do we build against Drupal 9 and how do we build against Drupal 10. And investing in our engineering practices alongside our partners is going to keep us all on a smooth path toward getting there. One thing I forgot to mention is we don't actually have an employee in our company that is our technology lead. So we have literally outsourced all of the technology within our consumer marketing group, which brings me to another point, which is that we don't have anyone to really do the knowledge transport from what we've... So we're entirely relying on this group to do that knowledge transfer. So ensuring that you have that built into the program and that when they bring on new employees within their group, whether it's offshore or onshore... I'm sorry. And ensuring that that is built into the workflow, hopefully that's an investment that that company is willing to make for you is critical to making sure that your velocity doesn't fail every time they bring on a new partner or a new employee. So actually maybe to quickly interrupt. From the audience, we have a pretty small group. Does anyone have any specific, any other questions you want to ask this group? All right, go for it. So I'll quickly repeat the question in case people can't hear. The question was that we're doing different geographies, different culture, different groups. There's cultural differences perhaps in India, in the U.S. specifically, mentioned around educational systems and the orientation of developers to their work. How do you manage those or overcome or take advantage of those cultural differences? Anybody? The one thing that we've seen is that there is a real hesitation we do use Indian developers. There's a real hesitation to push back. Pretty sure that's a well-known. Breaking down those, again, it's about investing as if they were your own employees. So going out for drinks, understanding their culture, their community, being their friend, it really opens up and breaks down that wall and opens up opportunities for them to be vulnerable and to really push back on ideas or be creative or incentivizing them to create interesting new technology within the format of what you're doing. So that trait you mentioned is... We see that in India. We see it in Eastern Europe as well. And I'd say what we've tried to do to address that is quite simple in just trying to empower people as much as possible and making it clear in terms of the scope of their role, the power they really have within their individual positions. We've found that in particular where we've had people who have been... We've hired in these locations who have then been focused on contributing back, whereas at the beginning they would partner with somebody at FISA every time they were doing something and it's really been a journey to empower them to be able to do that on their own. And when we've done that and we've made it clear what their role is and what their responsibilities are, it's gone pretty well if you just clear us in terms of what the role is and the scope of that. I wouldn't say we have a full strategy for it, but that's been our experience so far. Yeah, just to add to that. So I agree with what everyone said about our partners in India, for example. In Eastern Europe, we face a different challenge culturally in that those teams are very interested in contributing back to the platform or sometimes going a little off the reservation and custom development, so our challenge there is making sure that we have those teams integrated more closely within our own so that we catch those kinds of things before they get too far along and also that we foster those things in a positive way so that they are successful when we have folks who want to go that extra mile. So I've managed a couple of global projects before and for me, the biggest attraction to using Drupal in the first place is the fact that Drupal is a global open source platform. And what I find is that the engineering culture that you create on your team transcends local cultures to a great degree. So if, for example, you go into an Amazon office in Seattle or an Amazon office in China or an Amazon office in Bangalore, the engineering culture you find within those offices has much more in common with each other than what it may have with this local culture. And one of the best things about using an open source project is the basis for your entire platform is that by nature, people who are inclined to contribute to open source projects are people who are open to being independent, making contributions, looking for documentation. They want to step up and contribute. One of the things that I find I'm able to use is a pretty good filter, whether we're talking about Seattle or New York or Bangalore and hiring people is have you made a commitment to an open source project? If you don't have code that's available for me to take a look at, I'm much less interested in you as a candidate. So in any given local culture, using somebody's ability to be a strong participant in open source projects, particularly Drupal, is a really good indicator as to whether or not they're going to be a fit for the engineering team we're building. If you are in any given location, whether it's Seattle or New York or London or Bangalore, and all you've been doing is implementing Drupal on behalf of some big, nameless company that you've never actually made commitments to the community at large, probably a less attractive candidate to begin with. So for us using Drupal and one's overall commitment to the Drupal community at large, is a really good indicator as to whether or not somebody's going to fit into our engineering culture. If there's any big vendors here listening, take a note. In fact, you know, we've, I was meeting with a guy who leads the open source practice for one of the largest SIs in the world a couple weeks ago, and it was great to hear it. In the conversation, he said, you know, he said, what do we have to do to be successful? And I said, well, you know, it's a competitive field, there's a lot of players. And I said, well, here's my list of things that I want you to help with. One, I want to be able to contribute. I want to learn how to contribute to the community. Like, I want to get our people doing that. And we've never done it before. We don't know how to do it. We're going to have to do it here unless we've got, you know, top tier contributors who are recognizable. I think that's cool. That was really encouraging to hear. Things are going to change. Anyone else from the audience? Anyone else have any other questions or concerns? Yeah. What are the benefits of outsourcing work to, I guess you're talking about lower cost geographies, rather than just costs, what are the other benefits that can go along? As an engineering team to resolve. And what would have happened for us six months ago or 12 months ago is one would have worked on it maybe 12 hours. They would have gone home. They would have started up again the next morning. And instead what we were able to do for 39 hours, for better or for worse, was to hand it off successively around the globe until the, every bug was fixed to resolution. And that is an amazing thing for us to be able to do as a media company. Like, our customers and our audiences expect to reach us all the time. So for us to be able to be responsive, not only to our external audiences, but to our editorial staff. Our editorial teams are checking in stories around the clock. It's just as important for us to keep up our CMS as it is to keep up the site. So hands down for us. It's a much bigger benefit even than any cost savings that anyone might achieve by looking at using global teams. Yeah. Another benefit we've realized is, so we actually operate in 60 countries. So wherever we're, you know, outsourcing, we actually also operate. So one of the key benefits we've gotten is actually having developers in those local markets raise insights that have driven product requirements to improve the platform. So we can remain more informed about what's working well at market. And since they're on the ground there, they have the best insights versus someone saying in an office in New York. Sure. I have one word for that. Thanksgiving. Like seriously, Thanksgiving is one of our highest traffic days of the year. And it's not even just our US team. It's our, sorry, it's not only our Bangalore team that's in the office that day. It's our London team as well. And having those people who are available to backstop us when we're trying to eat turkey in the US is incredibly important. I don't know that other companies have more holidays than we do. Maybe? I haven't really noticed that. India's definitely got more holidays. Maybe people are just working. I think so at Aquia, this has come up this year since we really established a pretty big team there. And there's this sort of thing around, okay, which holidays everyone's taking and people in Aquia are like, it's Labor Day. Why are you making people work on Labor Day? I'm like, why are you making people work on President's Day?  Not your President. Because they're going to take off wholly. Are you taking off wholly? No. We've been trying to figure that out. Are we going to make, you know, is everyone going to take all the holidays? But yeah, certainly the overlap is great. We have a lot of food. Like we tracked the Wally, for example, because of the food associated with the Wally. It's not a good food holiday. We don't really pay attention to our holidays. Sorry, Mike. It's not a strength of your culture. I mean, it's not an answer that you're going to hear, but our project management team is aware of upcoming holidays. It's communicated to the entire group, and we just make sure we're prepared and, you know, we try and reduce the amount of work during that period. And that's the best way to handle it. I think to the same point, it's one of the key advantages, right? It's not giving, we're at work on Thanksgiving. That's fine, it's not a problem. Same thing for Christmas. When the US and Europe are out, we have projects that are still running for other parts of the globe, and they can be taken care of by people in other regions without any problem at all. I think the thing that we find that can be more disruptive than holidays is as time zones change in different areas of the globe we're in, daylight savings or not daylight savings, it can dramatically change the overlap we have in time zones. And you might build a team in the summer where you have people in Brazil working with people in Australia, and that's kind of sensible, but in the winter it just does not work at all. So things like that we've learned that we didn't expect, and you build a team and go, okay, that can work, and a couple of months later, it just does not work. So that's one thing we found being more disruptive that you need to think about when building out these teams and people working across different regions. The question was how do you manage handoffs between different teams? So when one team goes to sleep or they finish work for the day, how do you make sure that Patan has passed successfully around the globe? We first had to solve the problem of how do we hand off knowledge between brands? So we moved from a world where each brand is standing up and maintaining their own brand to a world where a couple of other people on the panel, we have multi-site, we're using the multi-site approach of multiple brands running on the same platform. And we happened to be doing that as we were globalizing our team, so the need for documentation and finding asynchronous forms of communication was acute, so we were solving both problems at the same time. I don't know who else in the audience is using Slack. Slack has been, see, almost everybody, yeah. Slack has been transformed. Everybody has Slack, where I have two phones going right now with Slack on them. Thankfully, no outages. Everybody is on Slack. I mean, everybody is using email. Everybody is getting much, much better documentation overall. So we're finding that having to become a global team has also forced us to just be better at having intra-team communication on the local sites as well. But it was a big challenge for us. Yeah, so how does working with a geographically distributed team influence your development, deployment, sort of management, right? It's a question. So I'm doing it for the recording. I have to do this. You have to have a full continuous integration platform if you're going to be working with these vendors in this way. When we very first started and we had to build that platform out, it was the age-old problem of you would outsource a project and then a couple of days before you're launching the project you get sent a zip file over email of the project that's done and you go and try and deploy that and it's a complete disaster. So if you're working with people in different locations and you're not checking in with them constantly, having a platform where they are checking in constantly and getting the application working on the production like hardware, that's critical. So we've invested a lot in making sure those systems really work and they're truly available 24-7 so we don't have issues of teams not being able to push back to us. That kind of gives back to the overlap between the teams. We don't have so much of a thing with having to hand off a ticket from one team to another to be working on. It's more just having coverage if something comes up. So that means that the overlap is a lot easier. Guys that are behind you actually supports our Jenkins and continues integration environment for like one half of the day and if there's a problem for the other half of the day there are people in Europe and in Australia who could take care of that but that's critical if you're going to be having these vendors in different locations. That's a great call out. We're actually, we were late building our CI platform so it's not quite ready for prime time yet and so we do feel that pain when we have those types of handoffs. The way we cope with it is embedding our central resources into those vendor teams so it means joining their meetings twice a week to ensure that they are on the right track versus getting that zip file at the end of the month because we've also gone that route and it doesn't come together in a pretty way. Systems and infrastructure that will allow us to do everything from continuous integration to automated testing to the sorts of things that you take a friend when you're building on a really large platform at scale. We're four weeks in to our US team to be able to engage in CI and our Bangalore team to be able to engage in CI. We've had two teams, London and Seattle able to do that since inception and so bridging that culture gap has been an issue for us but I agree with Mike. It's 2015, you should be there anyway but certainly if you're running a global team you have to be there. I would actually, interesting to hear you guys are, when you took that question you talked about what's the tooling you use to protect yourself from breakdowns? What are the governance tricks that you do? What are the ethos behind how do you make sure that there's a connection and there's communication happening and balls aren't dropped? Yeah, it makes sense. I think there's a few different components to the question. I jump to the continuous integration piece because I would say that's the investment we've had to make in order to make agile successful. So when we moved to Drupal that's what we did to make that successful and there were communication methodologies that were put in place around that daily stand-ups and these things but related to that again jumping to tooling to support that people use JIRA or whatever tools they're using and one conscious thing that we discovered when an engineer came and joined the team he kind of made this statement that made complete sense which was after the code the data that's in JIRA in terms of the user stories and how we actually got to deliver that code that's the next most valuable thing on the project and when you outsource a project often you just get that zip file at the end you get nothing else and all of that knowledge is completely lost so that's really important number one if you're going to have a project sustained I think more specifically to your point around how do you engage with the business teams and these kind of things to be able to truly implement what it is that they wanted to implement a couple of things there first of all we have two like lead different lead roles that I have on my engineering team one is like a technical lead and the technical lead is some technical background but spends the majority of their time with the business teams helping them understand how they solve their problems using the technology and then they're partnered with a lead engineer who can push the technology as far as they can do so that partnership is really important I'd also get back to the the agile thing there as well the whole point of the what we're trying to get to when we implemented agile and the continuous integration environment was getting around that scientific method as fast as possible I mean this data on half of the software that people write is you know is never used because it's the wrong things built or whatever happens right right so if you can get around that as fast as you possibly can with like a technical lead going and showing the business team very very quickly this is what we've done people can actually actually react to that if you try and outsource a big innovative project where it hasn't been done before by going waterfall doing a whole bunch of requirements and then go building that you're going to set yourself up to fail you do the small little thing and get somebody to react to it then you can you're going to be successful you're going to build the right thing so it's a couple of things really investing in your tooling methodology to get around that loop as fast as possible and then depending on the type of project there's those two key roles the lead engineer and the technical lead that they can partner with the business they're going to get what they expect I would add to that so we have similar roles in our organization as well but in addition we've also found that we've been more successful in scaling communications through platform documentation so we used the Atlassian Suite and we've been using Confluence to build out documentation to share with our vendors what are the usage guidelines so if you're going to do something like creating a custom module whether some of the activities that come along with that if we're going to end up using it back on the platform and without that I don't think we'd be able to have those types of communications effectively because we probably have about 40 or 50 folks in our central team and we've got over 1,300 people in JIRA so it just it wouldn't be possible otherwise we've gone to the same model so we have a very strong technical lead and a strong technical lead with really high EQ paired together on all the major chunks of our project that goes a long way toward helping moving in with an expectation that the stories in JIRA should be clear anyway so if the stories in JIRA aren't clear enough or whatever tool you're using to start out with you're going to run into problems and so getting that discipline around making sure that the end user the stakeholder is taking the time to think through upfront what they need often times I find that product managers for example not at our company and other companies will turn out a lot of ideas very very quickly faster than an engineering team can implement them and when you move up the funnel which is something by the way that our product managers have gotten really great at when you move up the funnel and have the product managers putting in almost an equivalent amount of time thinking through what they imagine is going to be the end result and capturing that in the story and handing that off to engineering you get a much tighter coupling and you tend to have a better experience but there is one other thing we've done which has made a really big difference when we flipped our model on its head and we put all of our platform engineering and most of our platform engineering in Bangalore we did that with an expectation that we were going to double down in investing and having those front end engineers close to the brands in New York and London and having that really tight coupling between those front end engineers in London and New York has also gone a lot in way in cutting down the communication and speeding up that cycle of getting responses back into engineering team and making sure that what we believe in the brands is kept on track The last thing I would add is we not all of our projects but for we have a platform team very similar to these guys that is focused on building out the new innovative type of enhancements for our platform and we try to identify with the lean methodology and really chunking out the work and seeing getting immediate feedback from stakeholders on what every sort of piece of the project so the idea of getting a zip file of the final thing delivered to me in an email is truly terrifying and I can't even imagine how I would react to that so the idea of getting we work mostly with the existing platforms so just iterating on where we're going and having our UX and our design and marking stakeholders all involved in every part of the process super important I think we're just about out of time it's 11.30 so I don't know because it can take off if you want any questions I want to thank all the panelists first if you can please for showing up you guys are very cool very important big shot type people and stuff and thanks for taking the time to come out I appreciate that I think it's a lot of good insights we could probably talk about this for a lot longer and probably should more because I think we're all kind of figuring out the same lessons a lot of times independently without really working together enough on it I feel that's the case anyway I hope you guys enjoyed yourself and for me Jacob Singh pretty findable on the internet and I have cards here if you want to if you want to get in touch later and I'm sure these folks will stick around for a few minutes as well cool alright thanks everyone


I consider myself a creator who uses the medium of film, which is the technology that is most appealing to me. I feel it's one of the most exciting things that a filmmaker or someone who is a creator is the most exciting environment that you can live in. So I think my relationship between me and my films is one where I feel I'm in a privileged position to be creating in this time in our society. Film technology is a technology that is used for people, human beings to socialize, to tell stories, to travel without physically moving within themselves, within their imaginations and within their creativity. And human movement and imagination and creativity is what creates human productivity. So it enhances human productivity and innovation. Human innovation is what creates wealth in our society. So from filmmaking, I think it's at the center of innovation in any society. Any society that does not have a film industry is not an innovative society because it is not engaging itself in its internal arguments, its own stories, its own wisdom. And I think the way to protect an audiovisual industry is through strong copyright laws, but they cannot exist in a sham. They have to exist in a commercial self-sustaining viable system. That is when people now understand the utility of copyright and how it enhances their creativity in the audiovisual industry and how that audiovisual industry impacts on the innovation and their productivity as a society as a whole in the creation of wealth.