think tech away civil engagement lives here hello huh welcome to condo insider I'm here with my co-host Jane Sugimura a prominent local attorney going to talk about association matters and particularly this week we're on the final hours of bill 69 the residential fires sprinkler bill for non sprinkler building going before the final vote of the City Council next Wednesday April 25th so we want to talk about we've got an insight what's going to happen but first welcome to the show Jane and I know HCCA Hawaii Council of Community Associations helps sponsor this show to help educate board members and owners yes and and this is one of the things we do you know we we we advocate for the rights and benefits of people who live in condos and we try to educate owners and board members and people who are involved in the industry relating to a management and operation of these buildings if you check our website at Hawaii Council of Community Associations you will see for new board members we have a seminar coming up in May it's a half-day seminar on what it's like to be a new board member and what your responsibilities are then later in the month we have another routine lunch seminar on an interesting topic as well so check out Hawaii Council of Community Associations for owner it's only $10 a year to belong and there's a lot of very useful education for you but let's get right to the topic at hand the famous bill 69 that's been all over the press statements by the mayor fires safety you know it's my understanding next week it's up for a vote yes the City Council meets on Wednesday and it's up for third reading approval and it'll be approval of a floor draft because there was a committee meeting about a week ago and the fire department and some condo owners who showed up and HTCA we all had comments on on on on the existing bill and so those comments were incorporated and they are now you know being presented as a floor draft to bill 69 and that's what's up for approval and even as we speak there are some issues that are kind of unresolved as you know I've been working with the City Council members and in drafting language you know to incorporate the changes that were discussed at the last committee meeting it turns out that that dormitories and some apartment buildings might not be part of this bill so we might have to carve them out because you know they they weren't included in the discussion so for those that don't know it's a floor draft where does it go from here? Floor draft means that the the the floor draft will be on the wet city website so that if anybody who is interested in seeing what the final version looks like they can go on to the city website for City Council and for how to participate in hearings and go to the City Council meeting for Wednesday the 25th and they will they think they can see all the bills that are going to be considered all that day. So when does it become an ordinance? After assuming it passes out and this is third reading it's got to go through three readings assuming it passes the council vote on Wednesday it will go to the mayor and I'm sure the mayor will sign it he's been anxious to sign some kind of legislation. If the mayor signs it then it's an ordinance. It's not going to be more public hearings or anything else this is kind of the end of the road. This is the end of the road although it's contemplated that you know there might be some changes later but minor changes. I think you know the parties the the stakeholders are pretty much okay with the language that's going to go into the floor draft. And so the changes in the future would be an amendment right in a future bill I guess to address that issue if there are any. So do you expect the City Council to pass this? Yes. You expect the mayor to sign it? Yes I really do because he's he's been asking I this is not the bill he introduced but I'm I'm sure you know based on the public support for this version of the bill and the council support and you know it's not so much the council support it's the council who will who made it very obvious that the last City Council hearing there were there's what there's nine guys there's nine people on the City Council and four of the nine made speeches so that they would not support a mandate that required sprinklers in high-rise buildings and everybody else voted yes with reservations and so it was really clear that there was not strong support for mandatory requirement for sprinklers in high-rise buildings. Before I ask you about it I'd just like to make a comment you know our government officials elected officials take a lot of heat. This is a perfect textbook example of a proposal that the City Council members listen to all the parties all the potential participants in this bill they spent a lot of time in discussion with people the system voted from an emotional point of view I think they did a lot of due diligence on this bill to try to find a way to address fire safety but at the same time address the concerns of the community so they deserve some credit for the effort they put into this. Right you know and there were three council members who whose districts had the most condos and that was council member Kara Fukunaga, council member Ann Kovayashi and council member Trevor Ozawa and they had these community meetings they had two community meetings one in October and one the week before Christmas and the one that was held the week before Christmas went on for two hours the council committee room was packed the hallways were packed and Trevor council member Trevor Ozawa at the second City Council hearing when he when he made a speech and he said you know when the mayor introduced Bill 69 mandating fire sprinkler systems in all high-rise buildings he was 100% in support of that and because of these two public hearings where he listened to for to condo you know owners and residents for hours hours he listened to them he changed his mind and he said he would in no way support a mandate for the reasons that he heard that you know people moved into these buildings they knew they weren't sprinklers and that since the Marco Polo fire they've been taking steps to make their buildings safer and and they there was a lot of support for the life safety evaluation that is being included in this you know in this ordinance change and you know so you know he he supports the bill but he doesn't he no longer supported mandatory retrofitting and to me this is a textbook case on if you if something bothers you you got to speak up and you got to talk to your elected officials because you have to educate them and here's an example of somebody you know who is a hundred percent for mandatory retrofitting who changed his mind after he heard the people speak so get involved out there in the community both at the state legislature and the City Council because you are heard and it's an important part of adopting and establishing good legislation and good ordinances for our industry but let's talk about what we think bill 69 is going to be okay first of all who doesn't apply to it applies to high all high rise buildings over 75 feet and residential buildings and it applies to condos and co-ops and in this the last few days it's questionable as to whether it applies to dormitory towers and rental apartment buildings because they you know those two types of buildings were not addressed by the fire safety advisory committee so I don't know if they're going to be included I know there's some discussion some concerns are raised by the Office of Council Services regarding those two types of buildings well it's interesting because I would assume that the people who live in residential apartment buildings or low-income housing have the same fire risks anyone else does if they don't have a fire sprinkler system right but the problem is is that they weren't represented in the you know committee hearings and so we don't know what their situation is and and and we can't presume to you know say that you know this bill is going to be good or bad for them so there could be an amendment in the future to include them or not include that we don't know yes okay so you say 75 feet that means the building is lowest six stories could be subject to this bill depending on their height yet the topography of the land and those types of things so not just condos however we don't know about rental buildings and we don't know about dormitories at the moment right so what do they have to do in this bill we talk about this fire life safety inspection what does that mean and what's that mean they have to do okay what the life safety evaluation is and it what it is it's a standardized it's a it's a it's a it's a standard that's been established and it's in the ordinance that's part of this new bill and what it does is it looks at 17 items that affect the safety of a building like how tall your building is you know how and and and what is it made of is it made of concrete are the walls concrete or are they you know drywall and it all it depends on whether you have standpipes in your stairwells how well your stairwells are are they lit or not do you have emergency lighting what about your fire alarm systems you know are they the old systems have they been upgraded smoke detectors I mean and and the there's this what we call a matrix and this is a spreadsheet that basically has all of the values all of the items that are being evaluated plus the values that are being assigned to to this particular item and so people can go it's on the website at this fire department website and it's on the city council website because it's embedded in part of the ordinance and it's on the Hawaii council website the matrix and so people want to see what items you know are going to be looked at or considered to see if the building is safe they can go and take a look at the matrix and see the items and they can go and start looking at their own buildings to see if they've got fire rated doors to look for vertical openings to make sure that they've got a stand pipe in every stairwell and you know and because a Marco Polo didn't have a stand pipe in every stairwell but the short summary to be is that in this ordinance specifically is a fire life safety matrix so it's not variable it's a specific form that has to be completed by a design professional we'll come back to that in a minute and once the ordinance is assigned by the mayor it must be done within three years right and from that moment you will know whether you pass or fail and what you may or may not have to do right we're going to come back to that and we keep that thought going we're going to take a break for one minute and come back to bill 69 shortly I'm Andrea Gabrielli I'm the host for young talents making way here in Fintech Hawaii we talk every Tuesday at 11 a.m. about things that matters to tech matter to science to the people of Hawaii with some extraordinary guests the students of our schools who are participating in science fair so young talents making way every Tuesday at 11 a.m. only on Fintech Hawaii mahalo this guy look familiar he calls himself the ultra fan but that doesn't explain all this why why he planned this party plan the snacks even plan to coordinate colored shirts but he didn't plan to have a good time now you wouldn't do this in your own house so don't do it in your team's house know your limits and plan ahead so that everyone can have a good time welcome back we're talking about bill 69 the final final version of the fire sprinkler mandates proposed by the mayor there's been a lot of progress by owners condos fire department to come up with an opportunity to make our building safer so we talked about the life fire safety matrix which is in the ordinance it has to be done within three years of the ordinance becoming law right and it's got to be done by a design professional and that's a architect or an engineer certainly not a condominium management no no it's got to be a license yeah our architect or an engineer and they will be trained by the city and they will be getting the software that they will be able to download from the city website the software for them to go into the buildings and do their evaluations so that the buildings only pay for the professional time they're not paying for any software because the software belongs to the city the city is giving it to them for free and the board can't do it no and if we had an engineer on the board probably not a good idea to have a person with a conflict of interest right right no it's got to be you know somebody who doesn't have a you know conflict so the one thing that I noticed when I was looking at the matrix is that I think you said there's 19 areas 17 17 areas you look at I would just summarize that for our audience here that first of all it has to do with alarm systems right because alarm systems if they're old they're not going to meet the current code and which requires basically an enunciator in every bedroom and and those types of things so you wouldn't get as many points for that right even though you have an alarm system then old fire doors don't have the same fire resistance as new fire doors right you have potential holes in the floor where pipes have come through and they usually put a fire stop around the remaining part where the pipe is and the floor don't meet right to prevent fire from going through that but probably the two most important things are what we call compartmentalization where what separates one apartment from another apartment is it just studs and drywall which wouldn't be much safety or as a concrete block right which is much safer and prevents fire right and then the most and and the big dog in the room is going to be what I call the location of the hallways are the hallways and carters in the inside of the building or on the exterior edge of the building and those are the type things that are evaluated but I would just say to our audience this is a great opportunity for boards to look at fire safety on a general basis looking out for their homeowners or what they can do to make things better so once this bill gets signed my belief is that all these affected associations 75 feet no sprinklers have to file some kind of notice what is that about it's a notice that is the statue says that they had to file within 180 days of adoption that means from the time the mayor signs it into law they have 180 days or six months to and I'm sure they're gonna have forms that you can just sign and submit to the city say that you will comply with the law so they're mandating everybody acknowledge this new ordinance and stating you will come and send in the form within 180 days right that you will comply with the ordinance within three years within three years which means that you have to initiate you know make an appointment with a licensed profession and you know it's gonna take them a couple of months to be trained and they're going to be given the saw them in the fire department is doing the training so they will be training the licensed professionals and giving them the software and then when when when that's done then the associations or the building managers can start calling and making appointments and having them come in and do the inspection but the management companies I've spoken with and I'm familiar with one pretty intimately they're already reaching out to architects and engineers saying are you going to be able to offer this service and will you be prepared to immediately give us your proposal and maybe a variable on an hourly basis it may be in a flat fee based on number of floors I don't know but I know the management companies in anticipation this we're already looking for resources for boards to comply with the the ordinance because in essence within 180 days you have to say I'm going to comply but within three years you have to do the matrix yeah you have to do the evaluation have somebody come in and do the evaluation walk around your building and just check off and and give you a score on on those different items that are on the on the matrix and like I said this matrix is is already public you know information it's on the fire department website it's on the city council website it's on our website so it's not like and people are already looking at it but you know that because they come and they testify they said oh you know we you should change this score to this and this score to this and we looked at all the different numbers and this looks like a typo so you know they're looking at it you know so so I'm glad to hear that they are looking at it they're looking at the matrix and and walking around their building and trying to find out you know you know where they're deficient and you know start fixing up and doing the repairs because that's a lot cheaper than doing sprinklers I know the big argument for the city council from a lot of kind of associations would be summed up as we can't afford it and you know all buildings are kind of different they pump rooms and there's all sorts of issues with regard to sprinklers so if they fail are they going to be forced to put a sprinkler system or the chance once you go through you know the the evaluation you're going to get a score and they'll you're going to get a print out and so you can see where you're deficient and so if you got a low score because you had a lot of vertical openings you go out and you fix those vertical openings or you know you fix you replace all your doors and you put fire you know rated doors on and you know for and and if you still don't get a passing score because you can do the you know the evaluation multiple times if you still don't get a passing score you can opt out what does that mean that means that at a regular meeting of the association or if you're a co-op your annual meeting or a special meeting the owners or the shareholders in a co-op can vote and more than 50% can vote to opt out of this requirement. I read that provision so I kind of sum this up as that once you've gone through you have to go through the life safety fire safety evaluation and you can have an additional three years to get a passing score by going in corrective things you've discovered right however at the end of a still mandates fire sprinklers if a majority fifty point one percent of owners at a meeting either special or annual vote to opt out then they would be exempt from putting in the fire sprinklers right however they need still need to get a passing score. They still need to get a passing score on the rest of the items there on the committee. Yes. On the on the matrix four. Right. So it's something it's very important so if they decide to opt out I think there are two additional conditions that that occur. Yes they have to put a sign in a conspicuous place in the building saying that they don't have sprinklers and you know they there are these real estate forms that you provide to prospective buyers who want to you who are interested in buying units in the building and so those real estate forms will have now have an item where you have to disclose that there are no sprinklers in the building. That's called the RO 105 seen the managing age disclosure so I see the Hawaii Association Realtors amending that form to have some kind of check blocks we have sprinklers don't have sprinklers or whatever the status may be but then in a conspicuous public place which is typically the lobby you need to have a sign saying this is a non-sprinkler building to some effect. Yes. Now we've talked about that and they can opt out so condos can opt out to avoid this cost. And co-ops. And co-ops too but then they still have to do the life safety inspection and then the board would have an opportunity to see what the costs of sprinklers are so that the owners were making an informed decision whether they wanted to have sprinklers or not have sprinklers. Right. But are there other exceptions where you don't have to put sprinklers in? If you are a high-rise building and it doesn't make any difference how high you are but if you have exterior quarters where when you walk out of your unit and it's you're out in the open you know you're exposed to the air and you don't have a wall there those types of buildings are exempt from the fire sprinkler requirements and if you are a high-rise building under 10 stories so if you're nine stories or below you are exempt you don't have to put in the fire sprinklers.  So primarily the sprinkler side is for 10 stories or higher. Right. And they don't apply if you have exterior carters with those carters giving you access to an exit stairway. Right. And so but there can't be any interior carters. Right. How about balconies you know we talk about Lanai. They're also exempt from sprinklers. I think the key words are and I don't know many case words not true where at least 50% of the long side of the Lanai is open then the Lanai itself doesn't have to have sprinklers. I think that's also true with respect to elevator rooms elevator hoistways and mechanical rooms which has its own separate fire suppression systems not normally sprinkler systems so there are some exceptions and I would say that you know the White Council is going to hold a seminar on new laws coming up here in the next month or so and this will be repeated again so those who want more information please come to our seminar and learn on May 24th. May 24th. May 24th. I'm glad you remember that. I don't remember that. When's it when's the board new board training 12th the 12th May 12th. Go online sign up. It's a great program and you know we see things that our legislature every year new bills because they feel the kind of owners or kind of board members aren't educated so we're doing our best to help change that so let me ask you this let's just say things aren't quite right they're too slow getting a bit are there mechanisms within the ordinance without going through them for extensions and for appeals to the fire life safety matrix and yes you can appeal of the the findings of the professional and you can do that but you you make the appeal through the fire department and we've been assured you know by the fire chief that you know that you know they will take into consideration all of the the factors that are you know presented to them and try to come up with a fair you know fair decision but that's who you do the appeals are made to the fire department. Well we're at the end of our shows I'd like to just say and summary first of all thank you Jane for being here I love being a co-host with you I keep begging you to fire me but you won't do it so we'll get through that someday but I do want to thank the city council the fire department all the volunteers of the various people interested in this bill from architects engineers to condo owners we're working through this process because if you take an objective look at this bill it's a fair and balanced way to improve fire and life safety for our residents at the same time recognizing the hardship certain requirements that requirements may put on our condo owners so we thank them for that and we thank all of you for watching condo insider and we look forward to seeing you next week aloha


Hello, and welcome to Story and Arts for Children here at ACMI in Arlington. My name is Peggy, and this is my friend, Little Bear, and he's all excited about a story he's gonna watch, and we hope you'll watch too. It's all about a pumpkin, and a pumpkin race, and a little boy, and it's just amazing. Everything happened in Maine, and you are going to be very, very excited to watch this. Today we're not gonna have art, but we are going to have a video afterwards, so stay tuned. It's really fun. So I just wanna talk to Little Bear just a minute because he's gonna be watching. He loves to get into all of this. So Little Bear, what do you think? Well, there's something I don't get. What don't you get? Well, I know a little bit about pumpkins, but I don't get. You said that there was gonna be a race? Well, I'm not sure if I said there was gonna be a race, but there is. Well, how can kids get in a pumpkin and race them? That does not make sense to me. Oh, Little Bear. Well, you're gonna be able to watch the movie afterwards, but first we're gonna tell a story about a little boy who wanted to grow a monster pumpkin. I have one right here. Yeah, but that's not monster. You know, this is a regular one, and he starts out with growing ones like this, and he gets really sad because they don't grow into monster pumpkins, and he thinks everything is just, all the effort he put into it was just for nothing. Oh, that's really sad. No, but it has a happy ending. So let's watch. And first, listen to the story, okay? All right, with all my other buddies too. Okay, they're all watching right over here. Okay, buddies, we're ready for the story of the great pumpkin regatta race. Okay, here is our story. It is called the Patchwork Pumpkin Regatta Quilts, and it's about a little boy named Sam, and he lives in this cottage-like house on a road on the way down to Pemacwood Point, and his little dog is there with him. His name is Buckley, and Buckley goes everywhere with Sam, and Sam's favorite place is out back, where on one side of the house, they keep their animals, and the other, they have a garden. And Sam gets to plant pumpkins and all kinds of things every year.  And he puts out the tomatoes, and he spreads out everything, and he puts a little money in his piggy bank, and he has lots of fun meeting summer people on the way down to Pemacwood Point. Well, one day, Sam hopped into the truck with his mom and dad, and on the way down to Damaroscota, they went along the road, and he spied something really funny. There were these big lumps on the ground, and underneath, he knew there were pumpkins there, but on top of the pumpkins, there were quilts. That was strange. Ha, he'd never realized that before. So he had an idea. He thought he would keep it to himself. Went, he went inside the shop they were headed for, and he went to the counter, and he asked the lady in a very, very low voice, do you have any pumpkin seeds? And the lady behind the desk said, well, yes, would you like some? Yes, I would. Yes, I do. I wanna add some to my garden, and that's what I'm gonna do. So when he got home, he got right down on his knees. He knew just how to do it all by himself. He put the seeds in the ground, and his dog, Buckley, watched. Buckley had no idea what he was doing, but he always liked being with his buddy. So, then Sam, in order to, make those pumpkins enormous like they did at Pinkham's Plantation, I'm gonna need some quilts. So he and his mother went upstairs to the attic, and he pulled out pieces of material, and she showed him how to make quilts, and it was more fun. And he took them into his bedroom, and he worked on them, and he worked on them, and he was a good sower. He was, and Buckley watched, but Buckley couldn't sew. He just had fun sitting there watching Sam do his work. And then, Sam put the quilts into a box to store them, just for the right time, when those pumpkins got a little bigger, because remember, takes a few weeks for them to grow, and they were still down on the ground. The night, Sam had wonderful dreams about pumpkins. He dreamt that they were so big, and people were gonna stop along the highway and watch, and whoa, how could he have done that? How do you grow those monster pumpkins? He'd dream about that just about every night, and he'd go out and he'd check his pumpkins, and he'd put more little quilts on them, and they were growing, and he would do little dances around them, and his little hobgoblin, he'd make up little things for them, and talk to them, come on, come on, you guys, you gotta get big, I gotta have monster ones, but guess what? Those pumpkins were not growing very big. In fact, they only grew to be about six pounds. That was not a monster pumpkin. So Sam said to his dad, dad, can we go back into pinkums? I'm growing those pumpkins out back, and it's just not right, they're not growing into pumpkin seeds that are monster ones. What can we do? So his dad took them in the truck, and they went back into pinkums, and they found Buzz Pinkum right in front. And Sam's dad said, well, Buzz, my son has a story to tell you, maybe you can help him out of it. Well, Mr. Pinkum, guess what? The what, son? I bought some of your pumpkin seeds, and they aren't growing. They aren't growing at all? No, they're not growing into monster pumpkins. And then Buzz started laughing. He said, oh, I think I know what happened, son. You don't have to be really so unhappy because there's gonna be something that happens here in Damaroscota that you are going to love, and you're not gonna worry about the fact that your pumpkins didn't become monster ones this year. And so he and Sam, they stepped aside, and he said, now, if you can come to the Damaroscota River on October 12th, but I'm not gonna tell you what's happening there, you're gonna be so happy, and you will not worry this year about your pumpkins. So they shook on it, and Sam left Pinkums feeling a little bit better. He did, and then they drove home, and he was feeling pretty good. And then on the morning of October 12th, guess what? Sam and his family went down to the river, and there were kids inside of pumpkins paddling them, and there was all kinds of noise going on in music. There was a pumpkin race in the river, and there were men or dragon pumpkins off the back end of a truck, and Sam couldn't believe his eyes. These were the monster pumpkins he wanted. And then a little boat went by, and it had kids in it, and they had pumpkins on their heads, and he said, I wanna ride in that pumpkin boat next year. The guy was calling out different things for the race to keep it going, and they stood there and they watched. And then along comes this guy. Can you believe it? He put a little horse. This horse that he'd made a design in the back of his pumpkin boat, and he was sailing along, and then up in the corner, you can see another fellow. It looks like he has a crown on his head, and he's riding along in a little soccer pumpkin. Looks like a soccer ball. These people have so much imagination. Oh, and look at this guy came rolling along. He looks like he's a pilgrim, but kind of a clown too. And if you look at the edge of his boat, what do you see? But a motor. He put a motor on the boat. He's buzzing along. I wonder whether he'll dump. So that was the wonderful surprise for Sam. And that day, he and his family joined the Maine Monster Pumpkin Growing Families Group. And they really do have a group like that in Maine, and they really have that much fun, just rolling their pumpkins in the river and having that race. And when I went up and I filmed this, it was right around Halloween, and there were these wonderful little kids going down the street all dressed up, and they were sending the message, come again next year. And when the story has finished, as it has, you are going to watch how people grow these pumpkins and what really happens in that river. It's all true. So stay tuned, okay? All right, little bear. Okay, thanks for watching. Here we are in Maine. Looking down into the Damascota River. Something wonderful is going to happen in that river within the next couple of days, and we'll be there to see it. Before we get into everything that's going to be happening, we're gonna figure out a few things. This is a place called Pinkham's Plantation. And the man that owns this place, guess what? He's the one that thought up all the activities with other people for the Oktoberfest Pumpkin Regatta. Over here, there's a man on a tractor. And guess what they're doing? They're going to lift this enormous pumpkin onto a truck, and they're going to take it down to the river, and you will not believe what they will do with this pumpkin in the river, but I'm not gonna tell you what yet. I'm just gonna let you imagine what might be happening. This is an enormous pumpkin. And it is well hundred pounds. This man on the tractor is going to be lifting it up, and he's going to be taking it down to the river, the place where we first saw the Damascota River. Here you go. You have to imagine how they're gonna lift it so it doesn't break or squash or fall apart. Before the big event in the river. Here goes the pumpkin from the flat, and it's being lifted. Gradually, gradually, off the ground. The tractor's still running, and what is he going to do with it? We can see what's happening. It's moving. Gradually, gradually, onto this big truck that's just wide enough for the pumpkin. This farmer is going to lure it so it sits on this flat bed truck. Isn't this amazing that they're taking all this time and effort just to move a big pumpkin? Where is he going to go?  I guess they don't get to go on the trip. Is it because they're funny looking or they're not big enough? I don't know. But they did whatever they were supposed to do by growing. But I think they're just gonna have to sit here and miss all the fun. Let's go to another place to see what people are doing with pumpkins, because you know what? They're gonna be pumpkins all over town today.  But what are they waiting for? Well, let's look. There is some kind of a contraption. And I heard it's something like, something you'll blast something off, a cannon. And guess what they're going to stick into it? Pumpkins. And then, look at this pole that goes way up into the air. That pumpkin is going to move up through. All right, gosh, look how far it goes. This pole, and it's gonna be shot way up into the air. And we'll see if we can capture it. And there's gonna be a very, very loud noise we hear. So be prepared. I'm only gonna come down here, out of the clouds where the pumpkin will be, flying out into the atmosphere. Just look and see where we are. Down into the trees. So the pumpkin is gonna land somewhere out here in this lake. And we are just waiting for it all to happen. On the ground, they're loading the pumpkins. Whoops, I hear a noise. And something's going to happen. They just started a truck. And the truck will give the cannon some fuel so that it can make the pumpkin rise way up into the air. You have to be a little patient. A lot goes into doing this. Hey guys, can I talk to you? Hi, how are you? Can I talk to you? What are you guys doing here? Um, we're watching this pumpkin. Yeah, pumpkin can't store it. Have you ever seen this before? No. Something new. What do you think's gonna happen? It's gonna go all the way out there. Wow, have you got ear covers? No. Ear covers? I hear it's gonna be loud. No? Do you guys live up here? Yeah. Oh, just look at these guys. Now who are these guys that you brought with you? These are like 13 minutes. And what's your name? We're the pretty video camera. Hey. Look at the pretty video camera. Look at you with your orange coat on. I love it. I also love it. Great. I love it. We'll stand by guys, okay? The second firing. We were dropped out in the water. We've returned to Pinkham's Plantation at one of the trucks that will be in the parade in just a little while. There is that great big pumpkin that's been loaded up onto the truck. Everybody's going to be amazed because it is so enormous. Let's peek around this corner and see what's going on because this is amazing. What you see are pumpkins. And they are going to be turned into boats. And guess where they are going to end up? These men are setting them up. And tomorrow they're going to be racing them in that river that we saw at the very beginning of this movie. Isn't that amazing? This man is carving the edge of the top of the pumpkin. And believe it or not, he or someone will sit in it. So much work is going into this. This is an amazing boat. Wow. And guess what? They're going to be motors on the back end of these pumpkins. And they're going to be motorized pumpkin boats. They said this was a bad year for pumpkins. Now look, let's look at all these pumpkins. Would you agree with that? They seem to go on forever. Oh my gosh. From the littlest to the biggest. And here they're sitting. Everywhere we look, children are having fun before the boat races tomorrow. Things are going on everywhere. Children are having their faces painted, getting free samples of food. Here people are dancing. Little baby's getting its first dancing lesson. This is really fun. This is the biggest pumpkin yet. And it looks like it can go right inside. What fun. It's bouncing up and down. I wonder what goes on inside. Yeah, we're going on a pumpkin walk. See all the pumpkins that have been carved, especially for this week. This man is carving a ship on a pumpkin. It is just beautiful. You can see the details on the front end of it. Let's go see some more pumpkins. Ooh, look at this guy. Look at his buddy up here. Today is the day of the race. And they're taking that big pumpkin down and putting it in the water. And someone's going to be racing it in just a while. And the tractor's backing up so he can go get some more pumpkins. Can you see what's happening? These pumpkins are in the water. And they're having a race. This NASA plane. I really like it. All right. It looks like he's gaining on it. What's up and break off the rudder? The second one is Steve Winston pumpkin boat.  That's technically going to be getting shot out. The motor was in the water. You see he's got a small handlebar action? This is nice and round. Show plashoca.


Good morning and welcome to this week's edition of Encompass Live. I am your host, Krista Porter, here at the Nebraska Library Commission. Encompass Live is the commission's weekly webinar series where we cover a variety of topics that may be of interest to libraries. We broadcast show live every Wednesday morning at 10 a.m. central time, but if you're unable to join us on Wednesdays, that's fine, we do record the show every week as we are doing today, and it is posted on our website for you to watch later, and I'll show you at the end of today's show where you can access all of our show archives. Both of the live show and the recordings are free and open to anyone to watch, so please do spread the word, share with anyone you think might be interested in any of the shows we have on Encompass Live. For those of you not from Nebraska, the Nebraska Library Commission, we are the state library for Nebraska, state library agency, so we provide services and training to all types of libraries, so you should find shows on our schedule and in our archives for anybody. Public K-12, academic corrections, museums, archives, historical societies, we've had everything on the show, and we do a mixture of things here, book reviews, interviews, mini training sessions, demos of services and products, really our only criteria is that it's something to do with libraries. We do bring in guest speakers from all across the country, if sometimes, but we also have Nebraska Library Commission staff that do presentations for us, and that's what we have today. Today with us is Amanda Sweet, good morning Amanda. Good morning. She is our technology innovation librarian here at the Nebraska Library Commission, and normally we kind of have a mishmash of things today. She does a monthly session for us called Pretty Sweet Tech, and it's usually the last Wednesday of the month. She is here today not really doing a Pretty Sweet Tech, but doing part four of a special series she's been doing on teaching technology in the library. It's today talking about marking and evaluation in your tech. The three previous sessions were done one earlier this month and two last month. All the recordings are available already up on our page. If you looked at today's session page, the three recordings are there, so you can always watch either three of those and you want to. And when this one is done, we'll have all four recordings up for your perusal as well. But I will hand it over to Amanda now to talk to us all about how to do good marketing. All right, so first up we're going to talk about more or less marketing 101. So I never know what the background experience or personal experience of the listeners are in these things. So it kind of runs the gamut every time. So I don't want to cover things jump way ahead for people that are just getting started might be new. And then I'll go over how to start incorporating some of the user experience research and some of the different techniques that we've used throughout this teaching technology course. And I'll also kind of give a review just in case this is the first session that you're attending of this teaching technology course. This will be your primer and entry point into this so you can jump back into the sections that you want to visit or need as you go along. And then I'll wrap it all out with the evaluation resources. I won't dig too deep into specifics and evaluation right now because it's incredibly difficult to do that without an actual project in front of me.  Let me jump into this. So this is the review of what we've already gone over so far. The previous three sessions in this teaching technology webinar, it kind of went over into some user experience research methods to dig into who you're actually trying to connect to. Who are you trying to reach? What is their daily life like? What are they, how are they living every day? And are you actually designing tool services and resources that fit the flow of everyday life? Or are you designing resources that's just easier for the library to do? Because that's also, I mean, it's easier to do and sometimes it's the only thing we have the resources to do. So that's what happens even if it doesn't work for people. So that just kind of roots you into reality. And then the what's the problem section of it will dig into expanding out the pool of what you could be focusing on. You'll do a deep dive into the problems people are facing on a daily basis, weekly, monthly, and start prioritizing what is most important to people. The more important a problem is and the better you market and phrase it to the public, the more likely they are to use your services and you can start rebranding the library so that you are tackling different technology needs if that's not something that you already do. And in this third section of the course, we we dig into different ways that the library can actually connect people with this stuff. Are you going to use a workshop? Are you doing one on one training? Are you going to rethink the reference interview? Do what you've always done because if it ain't broke, don't fix it. And are you going and are you going to go into? There's just like a little motley assortment of ways that you can start digging into that. The community conversation is one of the most popular ones right now, and it is ever expanding. There's a menu of resources available in there. If you want to dig into it and explore what works for you. And then the gather resources will help you with the different tools, tips and techniques to be able to collect together what's missing so that you can actually get this third section done. And there's also some techniques to broaden your horizons and trying to build partnerships. And there's also a partnership resource map so that you get an understanding of what building a partnership looks like if that's new for you. And there are a variety of resources available for that. And the preparing staff is the number one excuse or reason that I get that none of this other stuff happens is we don't have time. That's not a priority for us right now. So if you don't have time, the prepare staff has some time management resources and project management resources and a variety of ways to find time when you never thought you had time before.  And what we're talking about now is how to let people know that you exist once you've actually started putting the service together.  And how do you let people know that you are connecting with people in new and different ways and that it's not the same thing that you've always done before? Or you're just adding something new to what you've done. And then how do you evaluate it to make sure that what you just tried actually did the trick? All right. So this is kind of your marketing 101 primer here. So basically our main goal in the library is to provide the things that people actually need in their lives. You found out what the problem is.  There's kind of a main primer as to what all marketing tools should actually have. And that is essentially that you're giving people a call to action. I used to write content for websites. I actually worked for a skydiving company. That was kind of funny. But so the main their main thing was call to action. You have to have a brief statement that is 10 words or less on a website at the end of a content section that lets people know exactly what you want them to do. And there's a click through button or resource pack that allows them to easily navigate the sign up process. One of the main things that libraries tend to run into is they use a PDF download and scan and print sign up form because they were incredibly popular. They used to be one of the only ways that it could be done. So that's still carried on in a lot of different libraries. But when you have a website and you say let me click open this example here, say that you're doing this is a marketing flyer that I put together in Canva. Let's say that you want to tell people that you are doing a digitization event. So this would be kind of a little blurb that gets people's attention. It's saying this is something people care about. This is what they want in their lives. Never forget where you came from. This is where you are doing. And this digitize what matters is what they would be going to your event for. This is who is leading the event and this is what it is, an archiving workshop. And a lot of times we start with the archiving workshop and say come to our archiving workshop. It's this August 25th. People read that and say, I don't know what that is. I'm not a librarian. I'm not going to that. But this is just kind of a clear action that people can do gets the attention and there's a click through registration form. So when you're when you are trying to incorporate user experience into this, what you want to start doing is to make sure that the full sign up to registration to reminder is clear. Because you click through to this registration button. Where does it go? Does it download a page? Does it go to an online form? Does it go to a form embedded into a website? And how are people reminded that this exists? So Christa sent out the confirmation emails and sends out the reminder emails that these webinars exist.  It's tomorrow. Come on by. And that's what you want. So that is your user experience flow. You see that ad you click the thing. And you get the use go directly to a sign up form. Fill it out. Get the confirmation email so that you have the immediate reminder and verification. And then time passes. You get the reminder email that is hopefully automated within your system. And then they show up. You can increase retention rate at attendance. So this is a print version of this, but I also have. Did I not put that in here? I will open it separately because it is nice to have. I'm going to go into my downloads. And I will grab this one. So on your screen, do you see the same version, but with a different little sign up form in the corner? Yes, with a QR code. So this is actually for a print version. So in a lot of coffee shops and different events or different. I've even seen these out in like little club areas.  I have no way of actually getting to the event page. I get back to the I get back to work and I forget that the thing existed. I don't memorize a full URL. So I may have looked at the URL at the bottom of the flyer, but it's stuck in the bottom of my purse right now. But with this QR code, it's an immediate action that you can take. And there's a little instruction that I inserted on the bottom here in case QR codes are new. It just says sign up. That's your call to action. Scan with your camera app. That's the mini instruction for how to do it. Then they pull out a smartphone, scan it and you can shoot it directly over to your sign up form. And this is just a slightly different way of doing the registration button. And you can also increase sign up and retention because you don't lose people because they didn't memorize a URL or they lost your flyer in the bottom of a purse, which I do a lot. Not going to lie, I do that a lot. I've seen it on the side of a food trucks. I've seen you because food trucks move around in your community in the city. And they say, you want to know our schedule? We're going to next be here. Scan the QR code and you can always check up on what we're doing. And restaurants do it a lot. So and tabletop ads are also a really popular option right now. So if you just tuck a little QR code in the tabletop ad, you're good to go. And you can do these in different colors and different frames. And there's a QR code generator. And I'll actually link over to the QR code generator that I used to make this happen. Let me grab it. It's right on top of my list here. Yeah, I'm sure that's some people's first question is how. Yeah, yeah. And that's actually what took me forever to put together these resources is because I'm putting together like the little resource list and resource pack that'll show you how to do each one of these individual things. And but just for now, because I mentioned it. Code generator. Is in the in the in the chat. So this is kind of a fun flyer that you can also use. So this is another example of that attention grabber because this is one of the things that people really want to know. This is on their mind all the time everywhere. This is just a really quick blurb about what they're going to be doing. The credibility and the credentials of the person who's going to be leading it. If you're going to learn about child safety, a teacher is a wonderful way to do it. A librarian is a wonderful way to do it. People who work with kids and are care about your kids and care about their safety and they are leading an in person talk and they you will have a resource and guidebook at the end of it because people want to know, OK, if I go to this thing, how am I going to remember that this stuff existed? And then there's just a quick detail and then you can add another button for a registration link that will click through to one of those forms. And a teddy bear with a cell phone is just kind of cute. And this is just one more example. You can kind of glance at it and start and instead of me telling you, you can start thinking about where is your attention grabber? What do I want people to do? When is it? Where is it? And there's one thing that's missing on here. I'll give you a second to think about it, then I'll tell you. How do you know what to do? How do you take action on this? Go to the library on Wednesdays in June. You're right, yeah. How often do you see a flyer like this and forget that you saw it? You say, oh, cool, the library is offering this right now. But where's your registration button? Where's your little click through? And this is one of the most common types of flyers that I see out there. It takes you 90 percent of the way, but it misses that one little registration button or that one little call or an information about what to do. I mean, maybe it is a on the fly, just come in or type thing. You know, you need something that says a little bit more what's my next step, whatever, whether it is registering or just showing up or whatever. Yeah. And I've also seen a get more information button. Sure, yep. And yeah. Because some people want to know, well, is this Microsoft Office for beginners? Is this Microsoft Office for intermediate? Do you offer different levels? How can I do this? So this 90 percent of the way. Take it through other 10. So this is actually advertising the library itself. So this is just kind of a catchy, splashy image. This can go on to social media. It can go on to this is actually like a little open book journal and it has a little fantasy scene inside. And a picture. Yes. And this was actually just from Pixabay. It's a free graphic that was just popped right in there. I used Canva to make it. Canva is a free tool that you can use to make any of these different advertising flyers. All of the flyers that are on here were made in Canva. And I just customized different templates. Some of them were switched up a little more than others. And you can also download some. I grabbed some new buttons and they customized a button that was put into here. But Canva is the place to go. I hear this one. Yes. And this is the last kind of major example I'll go through, which is shift up your phrasing a lot. And say, because how often do you read a life? But when you check out a biography, what are you doing? So if you start just kind of shifting things on their axis and combining things with different catchy images, that's all you really have to do. This took maybe about less than five minutes for me to put together and download. And there it is. So if you are looking for kind of a little checklist of what does my marketing actually have to have, what should I look for in good marketing? Eye catching graphics is one of the number one things. There used to be a time when words were the way to go. You wanted to add as much information as you could. But as the internet grew up and was able to support more graphics, it shifted over to graphics of the number one thing and try to actually reflect what matters to people in your phrasing. And that is why we started out with never forget where you came from because this is this is what people care about. This is what I'm talking about when I go into all this user experience stuff because you want to connect the entire thing together with people's values. You uncovered a value during user experience research. Now you want to reflect that value and pull people in based on what they care about and what matters to them. And remember, you're not predatory for doing this. A lot of marketing, a lot of marketing will play on values and they are predatory for doing so because they want to manipulate behavior. But you're not charging for anything. And you're also you're trying to actually help people. So there's a difference between playing on emotion and feeling for predatory nature and playing on emotion and feeling to connect people with the things they actually need. So there's kind of like that fine line in marketing where Facebook can use a series of stories that will pull people in and say you need Facebook because we're going to keep you healthy, safe and well. But then in practice, they're keeping people cracked out and addicted. And it's but it also depends on how you use Facebook. It does. Yeah. And that's one of the major debates that's going on right now is. Is marketing ethical right now? People are learning the user experience stuff, but how are you going to use it? What do you stand for? And that's why the other thing is. You're branding the library. Mm hmm. Your marketing is a representation of what the library stands for. So how do you want people to view the library? And how do you want people to think about what you stand for?  And how do you want you to help? How do you want people to think about you like Facebook? Facebook can be good, bad, library can be boring, awesome. Start talking about it. Let me grab this little document here that I don't think I pulled in. And by the way, I'm not saying Facebook is evil. My dad's on Facebook like all the time he uses it in a good way. But so this is kind of the I adapted this from the Wisconsin Valley Library Service. I added a few things, pulled a few things out, reorganized things and popped it into this handy-dandy graphic. So when you are trying to start out in getting marketing that works, this is kind of a little format that has been tried and true that people have been doing and adapting for quite a while. So and you've already done it. If you've been working along with the teaching technology course so far, this beginning section where you are looking into figuring out who your audience is. That was what you did when you're trying to figure out what the problem was and why people care about stuff. You did that already. And when you're trying to figure out your products and services, what are you actually marketing? This is that how do people learn section? This is, am I going to be doing a workshop? Am I going to be partnering with people and I'm marketing a new network of resources? This is how do people learn and partnering? And in the partnerings and competition section, you're finding out who else is also offering this stuff? How do they market it? How do they approach it? What are they doing with it? You are already 90% of the way once you've gotten to the marketing section. You've already vetted out your partners that are working in this space. You already know who is if you are going to be doing a section on Microsoft Office, you might know who's doing the certification process. You might know about local businesses that actually want people to learn their stuff. You might know about job training and other alternative certification methods and processes for learning this stuff. So you've already uncovered a lot of this information and you've also uncovered things like GCF learn that might either be a competition or a partner that can be both. Online learning is partially a competition, but it's also a compliment. And so in your marketing goals, you would want to start including in how do you want people to view the library? What do you actually want to get out of this marketing effort? Do you want to increase attendance by 10%? Do you want to increase web activity? Do you want to increase the duration of time people spend on certain websites? Do you want to increase engagement? Do you want more feedback? What do you actually want to get out of this? Because if you send out a marketing plan and you later want to evaluate it, you need a metric that you're working off of that says. Did we achieve it? Did we not achieve it? And how are we going to measure that? So the methods is actually what's been taking me forever and getting these resources together. There's just so many. So the methods is the most popular one right now. And probably. Yeah, it's probably the most popular is social media. So going out, putting out that Facebook app, putting out the Twitter ad, but then diversifying because not everyone's on Facebook, not everyone's on Twitter, not everyone wants to click through and sign up for an event using a social media platform. There's trust issues. There's just people who don't want to deal with it. Some people love it. So it just kind of you have to do it in different ways. And this is also the methods part of it is going to tie directly into who your audience is choosing a social media platforms going to depend on the average age of the audience and where people in your community already already are. How difficult would it be for the library to actually start leveraging that resource and I put in some different resources for how to choose a different social media platform, how to start making the actual graphics that will go into it. Canva is basically your number one source. It has basically every template that you could ever need or want. And if you are starting to go into more creative routes, like using a tabletop marketing ad, I put in some templates that you can use for that. You can go through Vista print. There's a template that you can use and they just print it all and mail it off to you. And you can also Avery labels has a series of templates that's basically like a drag and drop. So if you're making your own stickers or buttons or labels, you can use their pre-made templates and basically just pop your graphic in there, add a little text and then send it off to the printer and you can buy the print labels or the off-brand print labels that are compatible and you can print it in-house or send it off somewhere to get done. And let me grab the little table that I'm actually putting together right now so you can get an idea of the resources that are going to be made available by at least the end of today. It has taken a minute. So let me grab those resources just to give you a visual here. That is in my tab that I'm in right now. So this is a running list that I've got so far. Do you see this table? Yes.  So on the left-hand side here is kind of your concept idea, the format for the marketing that I'm putting together a series of resources that will kind of give you a guide and tutorial for how to actually do it. And then there's a set of online tools that will help you do the thing. So a lot of these tools are either template-based or guided tutorial-based. You'll see Canva popping up a lot in here and Adobe Spark. And you'll see a lot of the same similar things. But each one of these links on the right-hand side is unique. So this Canva link will send you directly over to the canvas of her social media. It's gonna make me go in here. So this will send you over to Canva for social media. This will send you to Canva with a tutorial for email. This will send you to Canva with a guide for flyers.  So many of them that I sifted through were not great, but I picked the ones that kind of made the most sense and followed the best marketing guidelines as far as I know them. If you know a better one, send them my way, please. So, and these are the ones that I am adding now. So this is what's missing here. But I think you could be doing, yeah. And so these are the one that I actually want to try personally for my tech kits coming up is the activity spinning wheel. So the activity spinning wheel is basically, it's like a physical little spin wheel. And then it has, you find out which activity you land on inside the wheel, pop it off and then try your tutorial right then and there. And it's kind of because the biggest thing people have troubles with in like a maker space or trying to do a tutorial is, what should I do? Yeah, what am I gonna make? I mean, I need ideas. I don't know what to, if you don't have an idea already about how to use it, you need something, yeah. Show me what I can do.  I didn't realize to do. Right. And with the spinning wheel, that's just kind of like a fun way to put the little labels right in front of people. Some people look at the spinning wheel and they go, I wanna do pi section eight. And they're just good to go. And other people wanna give it a spin, see where it lands and grab it off of there. And not gonna lie, it's kind of hard to find a good tutorial on a spinning wheel. I know how to make them, but I'm trying to find a good tutorial on them. And I might have to adapt something. And then the other thing is the branded products in the shops. So as makerspaces are getting more popular right now, you might go into a coffee shop and see, you know the little coffee slaves that you can pop in the little coffee cup. And there's like, usually it's the coffee companies branding on the outside of it. But I'm starting to see more where there's also a mini little library logo, like a little band around the bottom with the library logo, or a band around the bottom that says, come to your local library or we partnered with the library for such and such. Yeah, totally work with any stores in your town, yeah. No. And so Vista Print is another place to go for that. And there's also, there's a mess of stuff you can do with that. Laser cut your own coasters. And honestly, they're also finding out that it's cheaper to outsource laser cutting and 3D printing than it is to operate and maintain your own laser cutter. So if you don't have one, you can also outsource it. My dad found out that he can get his entire laser cutting project done for 35 cents a piece through Shapa and Etsy. And they just, you send them a design, they do it and then mail it over to you. And that's how he's actually gotten all of his stuff done. And more libraries are doing that too. So if you use a laser cutter a whole ton, grab one, they're fun, they're awesome. But if you don't have the time to maintain it or the money to get it, outsource it, it's not a problem. You can also outsource some 3D printing projects. So if you want to, 3D printing is not something that you actually want to use to manufacture things in bulk. That's kind of a common misperception or a misconception. That's not what 3D printing is for. 3D printing is actually for prototyping ideas. It's for testing. Yeah. Yeah, unfortunately that's, yeah. It's not like it isn't the movies yet. Yeah. And so that's kind of, if you actually are looking to print a whole mess of things, outsource it or make one thing and then go through the manufacturing process to get it mass manufactured because that's an entirely different process. I wish more people knew that, but I digress. Yeah, that's the companies you can have that can produce this but you can do the design yourself. Using things like Canva and all these free resources which is, I think that's, it was great thing to promote. I mean, we push Canva all the time and things like, you know, Pixabay for unsplash for free, legally free photos that you can get online to do things if you don't have your own pictures you're taking. You can use, and you saw the things that Amanda made here. You don't have to be a graphic designer to do this. No, not at all. It pulls you through it and makes some really awesome professional looking things. Use these free resources to design it and then have a company to print you out 50 of the flyers or whatever. And make the, yeah. What I'm doing right now is I am grabbing a series of free to use image websites that I found and copyright guidelines. So I'm going to send you over a link to, it's actually in my digital literacy guidebook. I kind of scraped it all together right there. So why not? But it'll show you how to legally use images and media. It gives resources on things like Pixabay and Upsplash and the higher quality websites that have free to use websites and how to double check the copyright information to make sure you can actually use it. You'll learn the difference between commercial and non-commercial use so that you don't eventually get one of those messy emails saying, you can't do that. So in the chat, there'll be a copyright and free image resources. Yeah, and that's something very important to understand which I think some people don't, just because it's on the internet doesn't mean it's free to use. Yeah. Copyright and ownership still exists out there just because you found some picture online doesn't mean you can just grab it and use it for what you want. Look, and luckily now we have all of these places like Pixabay and elsewhere that where photographers and artists and whoever are purposefully posting things that they have created that you can use. They're saying, yes, I've made this for public use. So go to these places, look for them. Those places define things. You don't get caught up in any sort of legal issues. Yeah. We don't want that to happen to anybody. And your magical phrasing is free for commercial use, no attribution required. And that is kind of like your magic free for all awesomeness. And that is why I heart Pixabay, because it will clearly label everything and nine times out of 10, this is what it is. And you will also want to look for open source videos. So if you are putting together videos and different marketing materials like that, there are a variety of places where you can get that for free.  And music, same thing, same concept. You need to find the free for commercial use. Don't use copyrighted. Don't use part of a Beatles song or something. And while you may not be putting a frog into your library video, it is my favorite animal, so it is my go-to. But so you can grab one of these, download it, and there's usually different pixel sizes to put this together. So this is one of the quickest, easiest ways that I've found to start making your own videos in the library is just by downloading one of these, going into Canva's video editor, adding in some text and graphics. And you're good to go. You can see here what's nice. I like this, if you at least this popped up. Say thanks to the video author. And this is for the pictures and things too. Crediting isn't required, but linking back is greatly appreciated. So if you do have the ability to somewhere put in a little site, something that says where you got it from, they will also give you that little here, just grab this quickie link if you're using it in a presentation or on your website or in something. And at least to let other people know that this particular artist exists and that's where you got it from. And one of the easiest ways to do that, and I'm hoping that I have the video still loaded in here, I might. But you can add a little credit slide at the end of your video that says, this is where I got these images from. And that's one of those. That's what you want people doing on videos or presentations. You don't have to do on each thing that you use just at the end, have one whole list of here's where everything came from. And I may have already exported that video. But just like the credit zone really, it's an easy thing. You do the same thing. Yeah, credit where you grabbed all the different graphics or clips or songs or whatever. Pretty much. And it's just it's way easier to just do it that way. Oh, I know it's because it's in my other Canva account. That's why I can't find it. But this explains everything. All right, so now let me go into. I will also share out this guide here. What you will probably find most helpful in here is go into the video styles and click through these links to find out how to do these various different video formats. And it'll just give you some different links to resources and tools and what you actually need to do the video stuff. Some people skip over the scripting and story boarding and shoot straight to video styles. Some people shoot straight to video editing. Find what you need. Grab it. You're good to go. Let me grab this. And I will put a lot of it here. Is this also part of your teaching technology page? I'm linking it. It's linked as a resource. But it's kind of like there's a mess of them. So I just put this in here because it's one of the. It's a common question. Yeah, there's been the enemy and is put together so many of these guides. They're really great. I recommend using them going to them. Yep. Anybody has any questions? Nobody's typed anything yet in. I just wanted to remind you all go ahead and type into the questions section of your GoToWebinar interface or in the chat. And if you want to add any, no, we're not wrapping up or anything, but I just want to remind you. If you have any questions about marketing or using any of these resources or how to do something or if you've had trouble with something, you want to know how maybe you could have done it better, go ahead and type in and let us know. Or if you have a success that you want to share, how you did something really well and a good marketing experience in the end. Always love to hear those. Right? All right, let me clear out some tabs here just to clean some stuff up here. And I will show you what the course looks as is. I put in the table as I have it right now just in case you want to start perusing what's available. And this will be updated as soon as I hit Save on my new updates. But these are the resources that are available now. I still have to add in sell border lines, so like my styling. But it's still pretty clear which one goes to what so far. And so the video production guide is here. I really, really need to add those lines in. But that's just one line of code will be fine. And so I am up through here right now. So I just have these left to add in. And then we should be good to go until I think of more. All right, so it is 10.53. So let me pop over into evaluation because I've talked enough about marketing for right now. There'll be a mess more stuff on that resource page once I've got it added in. You might want to start looking at some of these additional resources just for graphic design 101 just so you know that you're going in the right direction or you want to defuglify things. Then that's just kind of a good way to do it. And if you are wondering about different font sizing rules and kind of like best practices guide for setting things up on the web, this is kind of like a quick reference guide. And in terms of defuglification, there's also the color palette. I know I've shown you this before, it's a color generator. You just open up the website, click color generator and you can hit the space bar until you find the combination of colors that you like. So in terms of evaluation, these are some of the main resources that I have pulled from. So I link to them directly. What I'm going to go into right now is projectoutcome.org. So project outcome, it actually came out of the Public Library Association. It was this giant project that they're working on and they actually have kind of quick start tools for public and academic libraries. So these tools become available with a sign up. So it is free to sign up, you just get an account and it will start giving you access to these different tutorials. And if you notice, there's one for public and one for academic. They do separate them out a little differently and project outcome did, yeah, this is their marketing when they did just also more in-depth things specifically for those types of libraries as well. So I'm going to log into my account here and I'll pop you into, so this is what your main login section is going to look like. It'll go into, when you start using their survey tool, they have a tool in there that will let you, it's basically like a quick start to make evaluation surveys for different projects. They have different examples in there and then it'll start managing your surveys within the platform itself. These are some that I just tested out. There are no responses in it because I just wanted to see what it looked like but they also have a set of tutorials and training guides. So this is kind of your number one resource to head over to when you're first starting to navigate this resource and starting to kind of understand evaluation 101. So evaluation 101 is essentially what are the different tools, processes and methods that I need to do to make sure that what I did works. So this is where it starts to get a little, it can get really straightforward or a touch murky because as with anything and it's mostly because a lot of these evaluation tools they're starting to incorporate more of the user experience resources and models. So let me go in here, here. So this is the one that I like to use just because I lean more toward user experience research. This is usability.gov. This talks about the different resources that mesh and flow together with the user experience resources and user experience research tools that I've used throughout teaching tech. So these are the different methods that I'm just more familiar with. Not all of them came from the library world but they are effective. So you'll see a lot of these reflected in what's been used throughout the course. There are also kind of quick start guides for using these. So it's up to you as to what works better for you and if you want to mix and match. In terms of reviewing these different resources the Public Library Association is clearly and definitely geared toward libraries. You likely will not have to do and a lot of extra additional work to be able to adapt the resources over to your own library. And they'll also have a lot more quick start templates and a lot more grab and go survey options. So this is a, it's an awesome resource. It is, they have like, they have what you need to know and they'll also be able to curate and manage the resources that you choose to use within here. So this one, awesome, delightful, try it and also dig into their data collection option if you are trying to make data informed decisions and trying to just make sure you're going in the right direction. And so in terms of comparison, these are more tools that you would actually have to adapt to what you are doing. They flow into what I've already talked about in terms of user experience and they are, some of them are more creative, some of them are more off the wall, some of them are just focus groups everywhere. Focus groups have been around since the dawn of time. Wireframe testing is newer if you want to test how well your website is doing. And so if you want to test out how well people are interacting with your own website, how well they're interacting with your user interface, how well they're interacting with any web-based resources, I recommend usability.gov over PLA. I may not have gotten to the section of PLA that talks about websites specifically, but from what I've seen so far, usability.gov has more for that and user experience research has a lot more for it like beginner and immediate advanced web testing. And so the first quick testing, wireframe, card sorting and focus groups on this page are geared more toward websites. And PLA, their surveys are usually geared more toward programming it in person events. So that's kind of your comparison side-by-side evaluation when you're choosing which one of these tools you actually want to use. And for all I know, Public Library Association has added more stuff since I looked at it the last time. Maybe they started doing more for websites, but. Yeah, I remember the project outcome has been around for a long time. Yeah, yeah. We've done Encompass Lives about it specifically for just the public library and academic library and they just keep coming up with new things like this about evaluation. So it's like an ongoing project. So there's always going to be something new in there that I think, yeah.  So in person, yeah. In person programming, library land, library friendly, PLA, website, digital tools, whatever new fangled term you want to call it, usability evaluation. And these other ones on here are more specific to libraries directly. I have other resources that I use that are just in my personal toolbox that are not personally like library specific, they're just web specific. So if you want those I can give them to you. I just chose like a little curated collection that seems to be useful so far. And it is 1101 right now. And I know that we did start a little bit late but I did say that I was going to abbreviate a few things. So I'll pause, see if there are any questions at the moment. Yeah, if anybody has any questions, we won't get cut off just cause we've hit 11 or anything. You can ask any questions you have with Amanda about marketing, promotion, how to create any of these things that she's showing you if you want to see any more detail about using anything go ahead and type in and ask. Yeah, and I'm going to take a sip, let you think about it. And then wondering about or wanted to hear about today that you haven't yet or any tips you might have for people as I mentioned a few minutes ago any success stories of your own with marketing what worked for you? What didn't work, we learned from our failures, those are all just important. I can't see if you're taking such a way to see if you finish it. That's why I took the sip cause. Yeah, coming up, do we want to also talk about, I know you're still got something about the teaching technology library course that these encompassed lives have been more, have been kind of about the full course. Yeah. You know, after you finish wrapping up what you're talking about today, but. All right, so since I am just going to do kind of a somewhat abbreviated version of this, the last thing I'm going to open up is this link over here. So if you kind of want to get a basic understanding of, I don't have a whole ton of time to run into evaluation. And I just kind of want a quick thing that I want to start doing right now. This article from Demco is the place to go. So this is kind of the quick touch on the most important things that you actually need to know to find out did this thing work. And so the other platforms on here, they're going to make your read a little bit, but this one here is kind of like you're in a nutshell thing. And that's kind of like a good place to start just to learn the basics and understand the formatting of what evaluations going to look like, what to look for and how to get it done. So that is kind of the quickie guide, mostly because I didn't get a chance to put together one of my handy dandy infographics that puts together the process of evaluation, but everything in time. All right, so I'm going to pop back over into the teaching technology course. And I'll just go over, since this is the last series in the webinar, I'll give you kind of a series of what's coming up next with this because I'll be adding things, changing things. And as I get feedback from what has worked, what hasn't, this is what's going to shift around. I'm going to start over with the first module here. The first thing I'm looking at is formatting. So right now all of this is in one long chunker. Like it's in, it's a big thing. So I'm adding page and next buttons. So this is the user interface and navigation. So I talked about the usability testing. This is what it looks like when you actually use the usability testing. When people interact with these pages, they want things that have a, it's more graphic heavy. It has a related graphic that kind of pulls on what the content is and what matters. And, but it also isn't like a massive long chunk of text. It's broken up into bitty sections. So this will actually not be on the first page. So from user experience 101, there'll be a next button or in a user experience 101 button that you just click to the next navigation and then it shifts over to this page. And it gets chunked out. So that people aren't, it's, this is based on cognitive overload. When people start seeing this entire page all together, all at once. It's overwhelming. It's overwhelming. It's hard to mentally break the information down into chunks yourself. I talk about chunking in here and I talk about kind of cognitive overload best practices and that is one of them. Is people don't naturally chunk information so that it's regulated for themselves. And that's why when people see a lot of those library websites that have all the different content all in one long string, the brain just shuts down. And then when you go into places like edX they have a different format. Let me see if I can sign into my edX or if my password is not saved on here. I saved it on my home computer not here. I don't remember my password but the navigation is different. It has quick start buttons that are up here that give a review of the different sections that are available. So you can navigate through the quick start buttons here. There's a next button down here that'll let you jump from section to section to section. And there's also more heavy, more image heavy resources. And each one of these lists that are down here are being converted over into the cards. So you'll start to see that shift over. I've done several already. And many of the paragraphs are gonna be replaced by an image. This used to be two paragraphs. It's now one image. Nice. And there's also more download links that will be incorporated above each image because sometimes the font is just too small for people to read. And you need the larger version of it. And that's more of an accessibility thing than anything else. And so that is probably the biggest thing that you'll actually wanna start looking into. And I have more graphic design things that are coming up on here. But this whole web series is just kind of an example of how these courses actually evolve over time. And a realistic layout and format and step series for how this will look. And it's how I'm doing it now and how your library may be doing it in the future. So I'm gonna hit the escape key. I'm gonna go back in here and I will open up this one here. And this is my incremental course update. So if you want a written list of kind of what is actually going to be coming up, it's in here. The full syllabus will probably be done with activities and completed worksheets, probably within about a month I'd say. I think this is very interesting how we did this. We had these four Encompass Live shows on teaching tech and these kind of condensed, here's what each section is about. But then be able to see how you're creating the class at the same time from the beginning and what it looked like and what is changing. So seeing live and in person, but the actual process of concept and you write out everything in probably these long sentences and paragraphs. Because here's everything I need to, the information I need to convey, but I need to make it actually understandable, easier. So you all, libraries watching as librarians watch this, can see this process happening to use for some of your trainings you may do. See how things change and then get updated. And this, I mean, this series was also kind of an educational experiment in and of itself because some people just wanna see the course under the hood. So that is pretty much what I'll wrap up with. And we'll see if there are any other questions about this, about the process, about the course itself, what we've covered today. Yeah, go ahead and type in any questions you have. Nothing has come in just yet, that's fine. The course itself, you were showing it on the website there. I mean, you're showing the actual where the course is. Let me grab that. You know, you're still working on it. Is it available where you will start taking the parts of it or you wanna wait? Yeah. So you can definitely start using any of the resources and what's available in here. Basically, the only thing I'm actually really adding is more or less standardized worksheets. So inside each of these sections right now, there's a learn more that'll jump you right over into the section. But underneath this is going to be how to complete this section with immediate links to download the relevant worksheets. So it's basically more of a user experience thing, user interaction, so that you know exactly what the section is and then what is expected of you to be able to complete that section once you're done. So that's basically once you see a little button on here that says worksheet and how to complete, it's done. But as it is now, all the resources that you actually do need, the resources I'm basing the worksheets off of and links to the existing worksheets that are there. They do exist. They are available in here. They just haven't been defoglified yet. It's a technical term. You're welcome to use them, but just understand, in a week or two, they might look prettier and be easier to navigate and that's, yeah, the content is still there. And to be clear, this is, you know, we're talking about this course. This is not anything that costs anything to go through. This is just free and out there on this webpage that Amanda has put together. There's no cost. There's no registering to use it. It's a self teaching, right? A synchronous, but other than the terminology we're using now. It's out there for you to use. Anybody can use it. It's not restricted to Nebraska libraries. Anybody can go in here and get and access all of this and go through the course steps. To be clear, we do not, a lot of times when people take courses and take classes, I like this webinar, sometimes for continuing education credits, CE, potentially. If you are a Nebraska librarian doing this and working towards your Nebraska public libraries, librarian certification, you can earn CE credits for doing that. If you're from another state, we cannot issue CE credits to people from other states. It doesn't, the CE hours doesn't work that way. We're not authorized to do that, but you can reach out to your local continuing education issuing agency, whoever in your state is in charge of that, and point them to these pages and say, so I'm doing this work here, can I earn CE for doing it? And see if they will issue you the actual credits for it. You'd have to check your own people. Oh, we do have a comment. Thank you from Vermont. Lots of great resources. Who we love, Vermont? Yes. That's what I did. You're welcome. We hope it's helpful and you spread the word to all your colleagues or any librarians in your state who you think might want to learn about this. Yeah. And for CE credit in the state, these will be piece mailed because not everybody actually wants to run through the whole gamut of this, but you can get CE credit for just doing the exercises for figuring out what problems people are facing, or do CE credit for mapping out resources or mapping out partners. Right. So there's not like you have to do the whole thing and then you get all your CE. You can just do one part. Here in Nebraska, we do it down to, I think that half an hour, 20 minutes of doing work or something. You can get a half a CE for that.  Yeah. So if your partnerships are awesome, but your marketing needs work, like what you need. Yeah. All right. It doesn't look like we have any other desperate questions coming in. So I think maybe we will wrap it up. Is that cool? Yeah. Sounds like a plan. All right. So thank you everybody for being here today. I'm going to pull back, presenter control to my screen. There we go. And there's speaking of Facebook, there's our Facebook page. We do have a Facebook page for Encompass Live for those of you who like to use Facebook. That we do post reminders here. Here's your reminder to log into today's show. Advertisement for the ARSL conference coming up. Last week's recording being available. So if you do like to use Facebook, give us a like over there. If you like to use other social media, we do post onto Twitter and our social media people do things on Instagram and I can't remember what else. We use this hashtag Encompass Live, little abbreviation there. So look for that anywhere if you're interested in what we're doing. This is the session page for today's show. As I said, we have the recordings for the previous three. We will then have this recording will go up as well. And on each of their pages, it will be linked to. So you'll be able to get to all the recordings for all these Encompass, the four Encompass Lives that we've done in this series. And I'm gonna pop over to our main Encompass Live page here. So here you can see, we've got a link to our Facebook page there, links for our Facebook pages in each of these sessions. These are upcoming shows, but right underneath here is a link to the Archived Encompass Live shows. That's where you can go to get all of our recordings. Today, she'll be at the top of the list here, the most recent ones at the top. Everybody who attended today and registered for today's show will get an email directly from me, letting you know when it's available. Usually by the end of the day tomorrow, should be everything, should be up as long as a YouTube and go-to webinar cooperate with me. I'll let you all know. And we'll push it out on our various social media as well. I'll have a link to the show recording, a link to the slides, which I've just got to open here for my reference. Some of the other things that we've been talking about today that Amanda shared, there's the teaching technology, the library course, digital literacy guidebook. So this is all part of pages that she has on our site. All of that will be included as well. While we're here on the Archived page, I'll show you there is a search feature here. If you want to look through our show archives and see if there's been a show on some topic you might be interested in, you can do a search. You can search the full archives or you can limit it to just the most recent 12 months if you want something really current. And that is because, and I'll show you here, this is the full archives for the Encompass Live show. We premiered in January, 2009. So there's where are we at now? 10, 11, 12 years worth of archives of show available. And we have all of them here on this one page. It's a long, long page. Yes, a lot to scroll through, but use the search to find a topic you might be interested in. But when you do watch something, just pay attention to the original broadcast date and what the content of that particular show is. Some things may stand the test of time, book reviews, things like that, but some things may become outdated. Information may be old, links may be broken, resources may have changed drastically or might no longer exist anymore from 10 years ago. So just pay attention when you are watching something to what the original public broadcast date was. They're all dated, so you'll know that. But we will always keep these all up here as librarians do. We keep things for historical purpose sometimes and make sure that they are available and we'll always have these available as long as we have somewhere to host them each year. So that wrap it up for today's show. Next week, we're gonna be talking about, here's our upcoming shows. You can see we've got August booked in. I do have some dates. Started filling in September and October and I've got some other shows to be that will come up in here. So keep dry on our schedule. You'll notice this one October one, No Encompass Live. Once a year, we do take a break from the show and it is the week of our Nebraska Library Association Conference. So that is the week of Wednesday, October 13th. The conference is that couple of days of that week, the 12th through the 14th. But we always take the day off because people are more interested, you know, going to conference. So make sure Nebraska Library register. I did just see yesterday, I think they opened up registration for our Nebraska Library Association Conference. There's gonna be two virtual days and a in-person day. So you have your option there. So we won't be here for Encompass Live, we'll be doing something with a conference. But you can register for any of our other shows. Next week, we're gonna be talking about small libraries will save the world. Yay. Yay. Let's do it. Implementing sustainability at the library. April Griffithy, who is from Yurga Springs, Arkansas Library, will be with us to talk about how we can do that as libraries, how we can help. So definitely register for that one. And any of our other upcoming shows and keep an eye on our schedule for when I add more. And then that, thank you everybody for being here with us. Thank you, Amanda. You get to take a month off now. Yay. And with us, it is great. Thank you so much for doing this teaching technology courses like every couple of weeks. Usually she just does a once a month with us the last Friday of the month. As you can see here, I've got the pretty sweet text blocked out for August and September. So we'll see what you come up with for August. I know you're wrapping up what we're doing today. So keep your eyes open to see what kind of text she'll be sharing with us at the end of August. It will be a tech-tastic. All right, thank you everybody. And we'll see you in a future Encompass Live. Bye-bye.