Everybody forced here ripping 2022 impeccable football hobby three bucks full case number 18 picker team style Andrew a Vikings Armando Chargers Burt with the Chiefs Brandon P. Packers Brian C. Seahawks Kurt S. Ravens Daisuke Steelers Dylan S. Colts Edward P. Cowboys I Suke M with the Rams Eric R. Bucks Gregory M. Bill's Dolphins Titans Falcons James F Niners James E. Browns James F. Also has the Texans John B. Raiders Jonathan L. Jets Justin P. Bengals Keegan B. Bears Keith B. Jags Kenneth B with the Commanders Lance K. Broncos Nathan Q. Cardinals Saints Ryan B. Patriots Stephen M. Giants Stephen H. Eagles Stephen R. Lyons and Tyler H with the Panthers If you want alright, let's go ahead and get started here. No, I did not Vaughn I will have to see you later bar card will say it's Sub W. W. Fresh I'm much driven some impeccable. Have a good night with the full big hits fields 18 at 25 bears and 4 of 75 Giovante Williams Broncos rookie landscape auto Panthers Matt Corral 39 to 49 Eagle Panthers Suffer to you W. W. Fresh Chiefs Trent McDuffie rookie auto 96 of 99 Cowboys award winners auto Micah Parsons Insert auto RPA Packers Christian Watson 43 of 99 Grads Packers Mag for you and elegance rookie patch and helmet auto sky more 32 of 75 chiefs All sold out tonight actually But if you go to the website, you can find all of our breaks for tomorrow And the rest of the weekend too Oh, were they? I don't know. I will I wouldn't boo Heim just the owners Carson Wentz to 50 for the commanders D hop the 75 cardinals And Camarita 50 Saints God Jets rookie auto Jeremy Ruckert 33 out of 49 Ravens rookie landscape auto Kyle Hamilton 93 of 99 Yeah, I mean he's just ownership mouthpiece ownership mouthpiece. That's why that's why they hired him I'm okay with Heim. I just uh, I don't know This ownership group. I just can't trust really anything that goes on Redemption canvas creations Josh Allen The only Josh Allen of the products is bills. Congrats bills big card there There we go buffalo It'll look just like this card actually canvas rations auto rams Matthew Stafford 23 of 49 It'll look just like that Packers again patching and helmet rookie auto Christian Watson 31 of 75 good break for the Packers as well Box we'll get that magged I think people don't like Heimloom because he just doesn't give like 100 answers because like he can't He can't his outright say oh we We didn't pay his hand or because ownership didn't want to give him the extension and they underestimate We under all rest underestimated his market, you know Because it's embarrassing Feel bad for bloom and Kennedy Mr. Jobs, but yeah 21 to 50 miles Garrett Dak Prescott 56 out of 75 Fire starter Dwayne escridge rookie auto 29 out of 50 seahawks that is from last year's impeccable Screech 2021 fire starter auto. Yeah, I agree with that Vaughn for sure Bears rookie auto Kyler Gordon 40 of 49 There you go bears It was nice kind of seeing Heimloom kind of candid though like after the whole xander thing like he was actually like pissed And you could tell Like he was mad That was good. It's good to see that at least and they signed ever's and We're gonna be mid this year, but that's you know See what happens Vikings Adam Thielen indelible ink five out of 15 nice hit Vikings Rookie landscape auto commanders Johan Dotson number 97 of 99 He's pretty tall. I didn't know he was as tall as those rocks there. It's crazy. He's huge Rookie landscape auto at Titans Malik Willis 37 of 49. That's good Vaughn. That's good There we go Malik Willis redemption Cardinals Trey McBride elegance rookie helmet and patch auto We go cardinals on the Trey McBride. Good rookie tight end there actually Yeah, Red Sox could finish last it's between them the oils and the rays I think I have to see what happens. I guess Peyton Manning on the tryouts to find silver for duck holds 15 to 20. There we go the sheriff The sheriff Yeah, no or Orioles. The Orioles are great. A lot of young talent. I just don't know like the pitching staff is really bad So I just don't know how much it'll translate and I don't know how many growing pains Orioles are going to go through as a young team. So that's the only reason I'm like they could finish last. I mean Sox socks are going to surprise people like there's a lot of hate. There's a more hate Then there should be I think around the team as a whole I think they're okay Sox finished third. I could see that anywhere from like third to fifth Sox could finish. I think I mean, I think I really think Yankees and Jays are going to be top two teams in the division. But anyway So the recap cardinals Trey McBride John Dotson for the commanders the McBride was a redemption adam Thielen vikings Kyler Gordon Bears Dwayne Atchritz fire starters rookie auto from last year for the seahawks Matthew Stafford rams canvas creations auto A Kyle Hamilton rookie auto for the ravens Jeremy Rucker to 49 jets rookie auto sky more patch and helmet rookie auto chiefs Matt Corral rookie auto to 49 for the Panthers Micah Parsons award winners auto cowboys Trent McDuffie chiefs on the rookie auto Silver bar Peyton Manning to 20 for the Colts rookie auto Titans Malik Willis to 49 the rookie landscape Patch and helmet rookie auto Packers Christian Watson to 75 Bill's redemption canvas creations auto Josh Allen congrats Buffalo.  We are going to move on now to case 19


Waheguru Jika Kalsa, Waheguru Jiki Fateh, Sasrekal. Sophie and I wish all Canadians of Sikh faith a happy Vaisakhi. 317 years ago, Guru Gobind Singh Ji created the Kalsa Panth, which marks the most important date in the Sikh faith. Kalsa Panth reminds us of the shared ideals of fairness, respect, and equality for all which underpin both the Sikh faith and Canadian society. Vaisakhi is an opportunity to reflect on the countless valuable contributions Sikh Canadians have made to Canada's national fabric. The Sikh community's commitment to fairness, hard work, and equality has helped shape Canada. The commitment of the Sikh community in favour of equity, work, and equality has contributed to making Canada the country it is today. A stronger Canada. Vaisakhi says, Lakh Lakh Vadaian. Waheguru Jika Kalsa, Waheguru Jiki Fateh.


What's good Josh the boy Ross back again with another video so we're gonna check out how Adam will book Cody Rhodes return to WWE This should be a good one man. He is he's pretty spot-on with his his booking decisions, man I am looking forward to this video should be great appreciate all of his support a dive blond figure in wrestling slowly chipping away His own popularity through obnoxious self-unawareness and transparent grandstanding. It should be no surprise I like Cody Rhodes quite a lot so much so than in fact Simon. Could you pop a neck tattoo on there, please? Now I'm complete Weird right I'm gonna have to go into the background straight away try and make any sort of sense of this There is just history Bloody everywhere on this one Cody Rhodes is a son of the late great Dusty Rhodes a legendary figure in NWA history Especially in the predecessor to WCW Jim Crockett promotions Dusty was an amazing talker who had an iconic draw Which I won't attempt an unparalleled connection to the common man a huge amount of booking influence and a tendency for creating things like Starcade war games and really annoying match finishes where a babyface wins in order to get a big pop but then that decisions instantly reversed by a Technicality I hate Dusty finishes so much his sons Dustin and Cody are both wrestlers Dustin Of course being most famous for being one half of the king of the road match with blacktop Uncensored 1995 and also gold dust and AEW and speaking of AEW Cody Rhodes competed in WWE for 10 years signing in 2006 white meat babyface hardcore Holly joined legacy became dashing became undashing Redebuted the classic intercontinental title design formed team Rhodes scholars who broke up he teamed with his brother had an amazing match with the Shield of Battleground 20 That match they had with the shield was Easily one of the best matches That match was so good That's so good 13 WWE then capitalized on this huge Rhodes family story line how important the Rhodes family was especially the name Rhodes by changing his name to stardust. Yep giving him the gimmick of Well, I'm boiling it down here, but Cosmic pervert he teamed with his brother. They broke up didn't really feud he teamed with the Ascension and then after pleading with WWE creative to end the stardust gimmick plays for six months in May 2016 Cody requested his release from WWE and set on a magical journey of self-reinterpretation Genuinely it should be taught in every wrestling school in the world Cody Legitimately went from undesirable to ungod damn Deniable and immediately putting himself in a high-profile series of matches with Kurt Angle one of which took place in WCPW He worked in a new Japan ring of honor in a great heel run became part of bullet club Try come took over bullet club really in a sort of civil war era literally everything a wrestler could do to make their mark short of founding their own promotion and Then on March 16th 2017 Dave Meltzer look at him Look at how silly he is he tweeted a response to at the WWE guy on Twitter who asked Do you think ROH can ever sell out an arena with 10k plus fans response was not any time soon to which Cody responded? I'll take that bet the following year Cody the young bucks and ring of honor Collaborate and what will probably be known as the most significant indie show of all time all in which sold over 10,000 tickets the first non WWE or WCW show to do so in 15 years the way success of the show led to the formation of all elite wrestling in 2019 and in May 2019 two years almost to the day after big Dave's big tweet and Cody took that bet AW held their first official pay-per-view Double or nothing Because because bet although Cody was really more of an obnoxious prick heel than face in the early days of AW by the time AW's weekly show Dynamite launched Cody and Kenny Omega with the top two baby faces in the company Kenny the Workhorse and Cody the emotion a self-appointed face of the revolution Smashing thrones with sledgehammers cutting the promos to send the fans home happy and doing earnest black hat white hat stories filled with Emotion and more importantly blood Yeah, yeah loads of blood for a time. The roads were paved with gold And then Cody began to be involved in decisions that started to seem tone-deaf Didn't gel with his real-life position in the company and executive vice president booking himself to go over a hot new Talent like Lance Archer that led the fans to inform Cody that he might want to Laveck his privilege after distancing himself from the rest of the elite the Nightmare family generally being a bit rubbish that whole America versus the world storyline with Anthony a go-go that really didn't play with the AW fans because AW fans Don't really care about flags that much the bloom fell off the roads Every roads has its I'm not doing this scorn fans began to boo Cody instead Fastly refused to turn heel almost seeming to enjoy trolling the fans about it really stuck out with aw's First major instance of not listening to its fans. Yeah, Randy is wife would be a conceited heel having bad segments of plenty But Cody just walked chin up through the booze until a few weeks ago when the shock announcement that one of the founders of AEW who gave the company their first five-star match couldn't come to terms with the promotion He created over a new contract He left and now it was all but a done deal that the face of the revolution was defecting back to the establishment That was WWE a company that ruined NXT because of AEW that counter-programmed ruthlessly against AEW But that also steadfastly refused to acknowledge AW in any way So how The fuck are we gonna do that? Just And here's the thing man. I I'm still I'm not a hundred percent sold that he's really gonna do this Because once again, it just does not make sense for him to go back When he was adamant to leave and there's a different this is a different situation He was adamant to leave To create something better for himself and others that makes any sense I get it some people come back to WWE after WWE after years You know it could be some type of situation while I'm on the bridge, but this is different from that This is someone that really didn't get the push that he was hoping to get and Was wanting a gimmick change and it never they didn't want to do it so he had to build himself up outside of WWE and Not only that he built himself up and it ended up starting a new company to compete With that same company you just left like it's it's just wild to even think that he would go back That's insane to me Let me have a go Good luck my guy cuz this is a No, but seriously, how are we going to do this? Try and look at it from all sides Cody Rhodes and WWE is Fascinating but in a way that WWE are seemingly incapable of addressing and exploiting to its full Cody Rhodes Founded the first legitimate competition to WWE since WCW. Yeah He smashed a symbol of Triple H with a symbol of Triple H and you know He's gonna come back and you know for one promo one promo They'll address the fact that he's been away and been busy but he's come home because he couldn't achieve his dreams over there and that you know people will chant a W everyone go Cody will smile and he says but that was then this is now and I'm back Forever and then he'll win the US title and defend it on the pre-show of summer Really want to be wrong about that Really do Is that he's the first major defector from the promised land? WWE can't frame it that way because it's promoting a W yeah as the promised land a w acknowledges that it's part of a wider industry uses that wider context to make its story Lines feel a bit more realistic and resonant with its super fans Although they do do it a bit too much. Sometimes they feel petty wwe doesn't do that All especially since NXT changed to a children's tea party WWE exists in this hermetically sealed world where it's the only game in town because anything less would be a Backtrack from the narrative they wrote for themselves when WCW closed sure CM Punk got to say cool stuff and name drop Ring of Honor, but he didn't go to ring of honor, but by and large WWE has a total disregard of fellow promotion Then it makes WWE feel a bit alien cold and inhumane like Oli what people want me to do here is book a storyline where Cody invades WWE talks non-stop about how much better AEW blows a whistle then suddenly the undisputed era burst out of a fucking cake to start kicking people in the leg really hard Well in real life. This is a supercharged World's collide kind of opportunity. We never thought we'd see coming up with something that would never ever happen Just doesn't feel like it's engaging.   Would it be cool? Yes. Will it happen? No and with This brief I've always tried to do things that might happen So I've come up with something that hopefully serves both Masters that gives Cody the kind of motivation that you know He and specifically only him would have not just babyface template number four something that takes the last six years into account Historical context of his family name his accomplishments But also a story that WWE could tell and that could only be told within WWE like I think I have who knows I'm doing my best put the neck tattoo on me again Put it on and we're gonna start with and I want to get this right out of the way First I'd stay with me. Okay, Cody's WrestleMania opponent is gonna be Shane McMahon. I know I know He already knew I was about to turn off the video man. I don't what he knows He knows man. He knows a lot of us was about to instantly just like change the video. All right. Oh No, I know stop it. I know what happened at the rumble. I know he's such a weird man But look this like the Fast and Furious saga this has to be all about Family also I filmed this on Friday 24th of February if Cody debuts the Monday before this comes out It's better than this. I'm gonna get an actual neck tattoo. We'll run a poll on our patreon and whatever you pick I'll have that tattooed on my neck. That is an absolute promise and I it's definitely not something I'll cut out the video if he actually did debut on Monday. Did he debut on Monday, Simon? Good or applicable we begin March 14th why March 14th because that raw emanates from Jacksonville, Florida home of Daley's place the Spiritual home of a W and its permanent residence throughout the pandemic probably a bit more likely for the average fan in Jacksonville to know or care about Cody's non-WWE side piece in Jacksonville, so raw begins and then suddenly No, I'm kidding. Although that song is really good adrenaline and staff and soul. I am Cody Cody comes to the ring.  He walks into the ring He sits in a chair dyed blonde hair And he waits for the inevitable AEW chance to die down He sits down in the chair takes a microphone. Simply says I want to speak to Vince McMahon Waits after about a minute AEW chance, etc. Vince comes out says hey Cody Welcome back to a real company. Yep.  Cody says cute. I'm gonna cut to the chase. I am back For my dad's stuff. See while I was away rebuilding who I was building if you can't say I will all Elite wrestling Chance for the longest time I did that without my father's name I was just Cody why because you own that name the name Rhodes was owned by Vince McMahon My father's name the name he crafted in the NWA in Jim Crockett promotion in WCW name He gave me belonged to you. I took that name back and I'm back For everything else and after all Vince, you know a thing or two about being gifted things from your father Vince says no, I talked about my father.  You want it all? No chag's and Vince leaves Cody tells him to come back, but then here comes the money Here we go out comes Shane wearing a dark suit rather than his baseball shirt He walks down with a serious face. He walks right up to Cody road He fronts to Cody Cody low blows him hits him with the crossroads and while Shane is lying face down Cody takes a can of yellow spray paint and on the back of Shane's dark jacket sprays yellow polka dots next week a confrontation between Shane and Cody Cody proposes a match at WrestleMania if he wins WWE signs over to him everything his dad created war games the dusty classic Starcade the roads name the music all of it. I know dusty didn't create the dusty guy You know, I mean Cody talks about while he was gone from the company. He saw WWE bring back Starcade all these treasured roads memory Shane refuses telling him no And he's not gonna get it by threatening Vince. He says, I'm sorry that your dad is gone But mine isn't and he owns that legacy Fair and square Cody responds. Yeah, my dad's gone, but at least he told me he loved me before he went hmm and meant it Keeps needling Shane about why Shane left WWE all those years ago because he knew that all this Would never be his it still won't be his Vince would rather burn it down Than pass it on This is good. This is so good. He's he got I will say Adam knows how to book I don't know why he's not hired by WWE, but I like this gives a sense of realism. I like this man This is nice. Maybe he would pass it on if only he had a son He could be proud of Shane attacks Cody smashes in with the microphone keeps hitting him over and over and over He heads under the ring comes back with a bag. He shouts you want the match? You've got it, but if you lose We own you we own your name your legacy and you'll spend the rest of your contract Wearing this he opens the bag Star dusts gear Prone body on the go-home Raw before WrestleMania now be nice Cody wins He gets the rights of everything to do with the roads in perpetuity However, if he loses they belong to WWE Cody then mentions that in honor of Dusty's classics with superstar Billy Graham Tully Blanchard Shane versus Cody because we are in Dallas after all Will be a Texas death match at mania the two men go help for leather or as much as Shame can he can do a little jump off something if he likes feel your boots Vince even walks down to try and interfere Doesn't wrestle Pat Mack if he could that's weird. He gets a punch to the head from Cody He falls back and lands on a bunch of officials at ringside as safely as possible And finally Cody chokes out Shane McMahon with a Texas bull rope to win the match and regain the Rhodes family Intellectual property in the match between Reigns and Lesnar in the main event by the way Heyman chooses Roman and helps his tribal chief and mine win both the WWE and Universal champion as it should be We've done my little thing. We've had up. We've had my little match, which is more about whoo Narrative parallels aren't these some rich to nuance themed about family pride and living up to expectations in their scope for some death Emotional moments as both men fight for their father's pride and all that bollocks now Let's give you a match that you all actually want you people WWE WrestleMania backlash WWE backlash to WWE WrestleMania the backlash Cody Rhodes versus Seth Rollins on the roar of the mania Cody comes out to celebrate His father's name Seth interrupts to remind Cody that dusty may have given Cody a start in this business But there's one thing the dusty never gave Cody and that was a world Championship pointing to the Tron a picture of Dusty Rhodes handing Seth Rollins the NXT championship the first NXT championship so really he asks Cody when it comes down to it Who did your father respect more the whole thing isn't just gonna be bringing up dusty every two minutes by the way But this is off the back of mania Dusty's a huge emotional link between these two performers So he's definitely a big part of the story right now the two wrestle at the backlash to the backlash to the thing That's just begun Seth Rollins spends the whole time cheating to get head jaw jacking about how he's the champion son That dusty never had the ref goes down Seth throws Cody onto the outside He runs against the ropes he rebounds goes for a suicide dive when Cody hits him With a sledgehammer shot just stands over him looks at the sledgehammer and gives it a little kiss He rolls back into the ring One two three also on the show Roman Reigns wrestles two matches one for the universal championship against Drew McIntyre I want against Edge for the WWE Championship Roman cheats to retain against Drew in the opener But loses the WWE Championship to Edge in the main event after Drew runs in and Returns to favor with a claymore kick setting up another match between Roman and Drew another pay-per-view next up I've shot I can see that happening. He will drop the WWE Championship I don't want him to eat a pin like that, but that's the only way they're gonna be able to separate the titles That's exactly what's gonna happen. He'll try to do double-duty. He'll lose the WWE Championship fooled around some pay-per-views from the current 2022 schedule I do hope you don't mind. I also don't care instead of July The June pay-per-view will be money in the bank I'll take place in June Cody and Seth continue feuding into that show with both men entering the money in the bank ladder match Casting memories back to the early 2010s in 2013 Cody almost Won the briefcase. It was kind of a bit coming out match for him But he was betrayed by Damien Sandow and of course in 2014 the year after Seth won the thing So plenty of history there Cody Rhodes wins the briefcase becomes Mr. Money in the bank He truly is ungoddamn Deniable the next month's pay-per-view takes place on Sunday, July 3rd the day before Independence Day and to celebrate WWE decided to rekindle as a main roster show the great Batch great. I'm okay with that bringing back the great American bachelors that he's cashing in the briefcase For a shot of the WWE Championship at the great American bash after all it's one of his dad's Crowning achievements to beat Ric Flair for the £10 a gold at the same event in 1986 Edge and Cody trade some shooty poo pot shots at each other edge 10 Cody knows exactly what it's like to cash in that briefcase He tells him he's a fool for announcing it in advance He should go back to Florida where he can pretend he's a main event hero Cody says thanks He will head down to Florida soon and while he's there he'll be sure to say hello to edges Good buddy Christian at the event roads and Edge have a heated face versus face battle when the ref goes down and suddenly Charlotte flair runs down to the ring. She clatters Edge with the WWE Championship Edge staggers back into a crossroads Cody Rhodes hits it one two three becomes the new WWE champion he and Charlotte stand face to face in the center of the ring and they shake hands at the same event Where does he Rose be his hated rival Ric Flair their children? Unite to form a merger between the two great Wrestling families is not a romantic bond Just an alliance to make sure that both wrestlers get what they have you know people deserve their partnership is called The birthright together. They both vow to create a lasting dynasty in WWE also Lutely turn Cody Rhodes here. It's wonderful heel and also gestures bay clear AEW this leads to Cody Rhodes versus John Cena Summerslam for the WWE Championship a couple of reasons for this both men are keenly aware what it's like to beat the face of their company and for the Diehard fans of that company to look at that face and go, you know what what else do you have also? Cena will be competing for the WWE Championship a world title attempting to break Rick Record which would sit there is he's doing a lot of tie-ins. Yes. This is some this is some good This is what I like booking that ties into real-life Situations it all makes sense. I like this. I'm loving this Uneasily with Charlotte also their ideologies clash in a nicely thematic way the birthright feel their owed Greatness Cena's all about earning it through hustle loyalty and the third one or so He loves a bit of shooting doesn't he? Yeah, it's a hearing John Cena Give no f***s and name drop AEW a bunch. That would be really fun. I Enjoy that naturally Summerslam Cody and Charlotte cheat to beat Cena with Charlotte passing Cody the sledgehammer While the refs back is turned back One two three can also have Cody assist Charlotte in beating Ronda Rousey in a WrestleMania rematch So both Blair and Rhodes hold championship gold. It is an ultimate alliance the mega powers The birthright the rest of this booking is just gonna be a fun few ideas I had for extra bits to pass the time until mania where we'll end this story have Cody decreed that instead of Helena Cell WWE are gonna do war game. I Like that idea them doing war games instead of Helen the cell. I like that. I like that love this war games on the main Rasta. Yeah, he finally gets to be in the match his dad created thought these teams might be fun Cody Rhodes teams with Imperium because Walter knows a few things about having his name changed against his Will and also without the necktack Cody does look distinctly German so that that adds up those guys face The team of Rollins Valor Champa and Owens all former NXT champions and NXT essentially appropriated the format NXT to relationship with Dusty Etc. Also, I really want to see Walter jump off a war games cage. Can I? Roman have a December WWE pay-per-view be Starcade instead of TLC headlined by a Rhodes defending a world championship Cody and Charlotte treat the night as their own Personal homecoming in the main event Cody Rhodes versus AJ Styles and it's in this match That Triple H makes his long-awaited return to the ring smashing Cody in the face with a sledgehammer Costing him the WWE Championship I've been a bit wary about putting Triple H in this story because I'm his health Yeah, it's enough time for him to rehab and get back on his feet This leads of course to Cody Rhodes versus Triple H at WrestleMania 39 sledgehammer versus sledgehammer Triple H versus Triple H career versus career, which Triple H can lose.  It's just he moves between the two making each promotion feel more valuable What that would be fun? Wouldn't it anyway? No no Triple H should should lose. Yeah, he definitely should. Yeah He probably should and that is my booking of Cody Rhodes in WWE set up a kind of faction Like for him give him a reason for being there which makes sense beyond, you know I wanted more money than AW you were willing to give me so Sorry about hitting the chair stuff, you know, it's a bit better than that It actually addresses stuff specifically to do with Cody rather than just hey it's a famous person, you know, who's coming back to WWE for a hot minute and It has some AEW stuff, you know You can't ignore it, but also it's not just Mentioning AEW all the time because honestly just constantly name-dropping the other place as we've seen in AEW It just it makes your own company feel a little small time Sometimes so that's a year in the life of Cody Rhodes in WWE. What would you do differently if you would let me I enjoyed this booking. I definitely did enjoy this. I like majority of the points that he made man this I like them bringing up the family stuff.  They gotta elevate elevate a lot of what's going on. You feel me?  I love that a sense of realism there I'm all for it man.  Because then it comes it looks like you just did it for the money But if you want to come back to create your own narrative the way you wanted it to be in WWE Do it Go ahead and do it I'm all for it. So if it works, but if they bury him because he went to another company then Don't don't even waste your time, bro. Don't even waste your time. So Comment down below. Let me know. Did you guys agree with Adam's booking in if there's anything you would have changed? What would you have changed? But I appreciate all of them support grow to send. Okay. Appreciate y'all kicking me. See y'all next


Okay so welcome to another short tutorial on SD25 NFC channel. I have noticed recently that I actually don't even have an NFC antenna design segment on this channel and I remember I've done it a while back on a different channel but since all the videos are now on this particular channel I'm just like to do a quick reboot on NFC design NFC antenna design so if you go on to www.sd.com navigate to e-design suite and go to RF design then click on NFC antenna design once you arrive at the NFC inductance screen you notice that you are given a bunch of different parameters that that you can design your antennas so in this case in the particular default values you will have the inductance of 1.5 micro Henry but since we are talking about different antenna structures in different application for example if you are using SD25 DV it uses a chip's capacitance of about 28 29 picofarad and that's translate to 4.7 micro Henry if you want to have a resonance at 13.56 megahertz so in that particular application you would want to be beyond the 1.5 micro Henry that that is as a default values so here you could increase the number of turn say let's do 5 turn and here you see that the inductance has already increased so now if you go to 6 turn it's at 4.52 and if you go to 7 now it get a little bit too high in this point you are beyond the 4.7 micro Henry and needed for the SD25 DV dynamic tag I see so you need to reduce your number of turn to 6 and another rule to come by is that you sometimes want to be below the 4.7 micro Henry so even 4.5 4.6 it's good enough in many ways because you can add a small parallel capacitor to the chip capacitance and that will change the that allow you to tune the resonant frequency but if it is 4.8 which is too high you cannot shave away capacitance from the chip so it's better to be slightly lower than the 4.7 micro Henry so certainly you can start with a different I would say dimension of the antenna so you want a 50 by 50 square antenna and in this case the antenna will be smaller and you will have different metric and you can change the conductors value as well the width of the trace on your layout say it would change to 0.5 and you can see some deviation as you change that substrate you can also change that as well now remember that this antenna design software does not accept a two layer antenna so it will be a straight single layer antenna now if you are designing antennas for our SD25 or readers and as you know for tuning purposes we would not go beyond 2 micro Henry but not so much lower than 500 nano Henry or so you can use the same application to design antenna for our reader transceiver ICs as well so there you go the NFC inductance can be calculated and the antenna geometry can be shown and you can use the measurement and implement that on your layout software unfortunately at this time we do not have output in Gerber's hopefully that could change in the futures but at least using this metric you can design your rectangular or square antennas quite easily thank you


Obesity is a problem for both children and seniors. The Southern Maine Agency on Aging has a new program designed to help both groups make better food choices. Brian Knoblock spoke with Sharon Schulberger, the coordinator for program services about catch healthy habits. Sharon, tell me about catch healthy habits. Catch healthy habits is a new program here in Maine. The first one started in January of this year. It's a program from OASIS, which is a national not-for-profit organization to better the life for people 50 and over. Through OASIS we received a grant that's funded by Anthem Blue Cross and Blue Shield. Catch Healthy Habits itself is a program where volunteers 50 and over serve a healthy snack to the children. We teach them a short nutrition lesson and then we have some physical activities with them. We know that the rate of obesity has tripled among children in the last 30 years. We know that it's also doubled among seniors. We want to address the issue of obesity in young children now while they still are not obese. We know that they're much more likely to have diseases such as hypertension, arthritis, heart disease, and diabetes even at a very young age. So the point is to help children now and hopefully get them to develop healthy habits for the rest of their life, is that right? Definitely, a healthy lifestyle. For the volunteers who work in the program, what kind of support do they get? What kind of training do they get? We do have a two half a day training that they receive and then we have a curriculum that's very well spelled out. All of the different steps they need to take for the program. Judy Martin is a Catch Healthy Habits volunteer. Judy, tell me what goes on here in the classroom during the Catch Healthy Habits sessions. The Catch Healthy Habits sessions are divided into three components. We begin with a healthy snack that we prepare and let the children help prepare themselves. Every week it's a different snack all with kind of cute names so that they will remember it today. As a matter of fact we're having what we call a stellar sundae which consists of yogurt, graham crackers, and bananas. Some days we try to get fruits and vegetables together. We have what's called ants on a log which are celery with cream cheese and raisins. Different things like that and they all have different kind of catchy names. That's the first part of the program. The second part will be a little educational component where we tell the kids about different nutritional things that are good, bad, and indifferent. What we call them go foods, woe foods, and slow foods. And we kind of explain the difference between those three components. And then the last part of the session is a 30 minute activity. We'll do different physical activities which can include basketball, working with hula hoops, team sports, team games. There's quite an age difference between the children and the volunteers. Do the children listen? Do they, do they, you're acting as a mentor to them. Do they sort of appreciate your experience and advice? I have had no problems at all. I think they're wonderful. They tend to, I don't know if it's the gray hair or whatever, but absolutely they do. We participate with them too, so I think it gives them an opportunity to see that people with gray hair can get out and play a basketball or do a hula hoop or whatever. But absolutely they do listen. They're very attentive and they're very eager to learn. It's been a great experience. And what's the benefit that you've gotten out of it? Well, it's interacting with younger children, which I don't always have an opportunity to do. It's kept me engaged. I do like to participate in the whole program and I've also learned quite a bit myself from them. It's amazing how they're like little sponges and they do learn and they really give back to you and you learn from them too. And Sharon, if people are interested in volunteering for the program or getting more information, where do they go? Well, if they want to get more information, they can go to www.catchhealthyhabits.org for just some general information about the program. They can also go to ASISnet.org to learn more about ASIS. Right here in Maine, they can call me at 396-6523 or email me at smaw.org, which is SMAAA at SMAAA.org. We need all kinds of volunteers, not only ones to be of direct service to the children with preparing the snacks and the lessons. We also are looking for volunteers who can help us in some of the back office kinds of things like marketing, evaluation and things like that.


Hi everyone, Joe for Jaspy's CaseBrace.com. Here's another one another break of 2024 top sterling baseball Second half of the case pick your team to there's a hit list promo as well Case you go hit list second half of the case new release day. Thanks everybody for making it happen I marked these two so you know they're from the same case on it's kind of hard to see there you go right there Big thanks to everybody here Thanks to the people who bought their team straight up Brandon. You got last bottom mojo with the Tigers So we did not have to do Did not have to create a giant random number block Here are the results of a quick little four team random number block Uploaded this in a separate video if you're looking for that Keep that on our side over here and good luck So this guy just minimum minimalist stadium sketches to I kind of like I like that a lot Like that more than maybe players or characters You gotta check this out Preston, Disneyland It's a shop at the garden walk also has an online store. All right, I'm gonna do I'm gonna do fielding award winners first and then then we'll go to postseason performers shrink wrap really Really tight on the sterling this year Good luck everybody. Oh one of one many machado the H Dan picked up the Padres straight up and gets a sterling jersey letter patch card Maybe you got it. You got to do the rest now, right Dan All aboard the Big Head Express It's beautiful. All right now we got postseason performers We also have another half case fresh case in the store right now. Jasper's case breaks calm It's a little bit thicker than some of the other cards We've got a quad relic autograph Wow one out of five Sal Freelik quad relic and auto Brew Crew Eugene with the Brewers Yeah, one of one of their one of their top prospects here another train whistle Eugene All aboard the Big Head Express Next box. All right, we got Cy Young award winners and retired numbers Players that have retired number. Let's do Cy Young award winners first We've got landscape mode here. I think we got 18 out of 25 It is Rocket Roger Clemens dual relic and Autograph Yankees edition That'll be for Eugene and the Bronx bombers Nice break Eugene. All right, and retired numbers Hard to catch that shrink wrap right there. All right Retired numbers Could be anybody lot a lot of retired numbers out there in baseball. It's gonna go this way here It is John Smoltz 7 out of 10 triple relic and autographs smolty going to Rob and the Atlanta Braves This top sterling stuff is on another level ladies and gentlemen. We got John Smoltz Roger Clemens some train whistles here Sal Freelik the Manny Machado H Nice stuff We got more in the store Jasper's case breaks.com. I don't know how much more we have after that So get your teams before someone else does. I'm Joe. I'll see you next time for the next top sterling baseball break. Bye. Bye


Let me show you what this bad boy can do. Welcome back to another episode of Titanium Man Garage. If you've seen my last video, you saw what I had going on with this 2002 Scrammler. Wheel axle bearings are shot, wiggle them, this whole thing moves. Picked up a used axle, because it was a lot easier just to slide the axle in oak than to buy the bearing kit and from what I'm told, if you buy the bearing kit and you install it incorrectly, you blow the bearings out. To avoid that, I've never actually installed bearings. I've done an axle swap a couple times. I prefer doing it that way, but just to let you know what I got going on here. First thing I did was I removed the chain guard that goes down here. If you see my last video, I rebuilt the transmission. I installed it, but I left the sprocket off down here. The chain's just laying in right here. I did that for a reason, because when I remove this axle, I won't have to worry about taking that sprocket off. I can just slip the chain on, put the small sprocket on, and just slip it on, put the little C-clip on, and boom, I'm done. For starters, I'm going to tear that thing apart, because that swing arm isn't right. I just need the axle.  Wrench socket, 9-sixteenths wrench and socket, and a 5-eighths wrench and socket. That should probably get you through pretty much everything you need to tear this apart and a stronger battery.   So that C-clip is right here. This will expand, pop off. I'm going to take a flat screwdriver and hammer, and I pop the sleeve off, then I can take this disc off. So I'll use something like this, that C-clip off. I got it spread out with this thing. It didn't spread quite far enough. Taking the screwdriver, just kind of popping the rest of the way out. That's focusing on the camera, but that is your C-clip sleeve off. The sleeve comes off for it like that. Now you can take the disc off. So you take those off, pop this off, and there are two bolts that hold the bracket on for the brakes. And this one here, and another one back here.  Sometimes you do, sometimes you don't, depending on how you want to take it apart. I'll undo those two bolts. I'll spread this apart, and this thing will just slide right out. All right, so then I took the bracket for the disc brakes off. That sits right like so. It's actually split in two halves like this. I took the half inch bolts out of the bottom and just came apart. Now there really isn't much left. I'll take those two off, spread this out, and slide it out. All right, let's get to the fun part. Pry this up a little bit. Here's the oblong. I'm going to spin it so it's at its smallest point. I have to adjust this once I put the chain on. Like I said, this carrier is oblong, so when you spin it, it actually makes the chain tighter or looser. If you remember, this came off the 400, so I wonder if the gear ratio is different. So I think I'm going to use 500 gears.  See that in the camera, compared to this one. So I'm going to take that off, and then I'm going to install that on there. I'm going to do that back to the heavy gun again. It's exactly pretty stubborn. All right, so I'm just tightening them bolts down. The sprocket cover over it. All right, so now I'm going to put the chain cover on. The wrench goes on the back side where the bolt is. One of them you'll have to spin it. I torque them down too.  Turn this one way at another to get a little slop. I usually go about two fingers of play, and then tighten that down. So the next thing is we put this bad boy back together. All right, so I put my disc on. I know this gun's about 22 foot-pounds when I torque it down, so I'm not going to check the torques back on that. And then the sleeve goes back over. I'm going to use the new sleeve because that was pretty. It's got a little foam washer thingy. I'll slide it in, slide it right on there. Got my sort of tools here, but put this bad boy back on. All right guys, got her all done. Two things to keep in mind that I actually forgot about. So one, before you put the sprocket on and the chain cover, slip the chain on the sprocket while it's up a little higher, and then slide it on the bolts. It makes it a lot easier to get this on. There's one about two fingers of play. You can see on the side about two fingers of play because you got to remember when somebody sits on this thing, she's going to squat and that's going to tighten up the chain. Next thing is make sure you leave this loose. So when you turn this to adjust your chain tensioner, if that's tight, you're not going to be able to spin that. So leave that loose and you'll be able to spin that to loosen and tighten your chain and tighten your bolts. And boom, you are done. So that's how you replace the rear axle in a scrambler, actually pretty much any of your scrambler. Hope you enjoyed this video and like always, till next time.


This section is about the swap contracts, so we can go for hedging using swap contracts So when you are seeing that there could be multiple cash flows in the future involving in a contract, so you are seeing that when we are having a certain investment in a business or a contract and that yields multiple cash flows, they are not one-time payments different time periods, different points in time, you are going to have some payments and because of interest rate fluctuations or foreign exchange fluctuations, there could be some ups and downs so you might go for hedging, you will think of going for hedging, i.e. protection against these fluctuations in the interest rate or foreign exchange rate or any such price fluctuations, so you want to hedge yourself so if multiple cash flows are coming over a period of time, then there is an option which can be tried which can be which the investors might go for and we call it swap contracts In swap contracts, series of cash flows involved are specified intervals over a period of time so that is the important part of this particular type of contracts where you are doing a forward contract, but since cash flow is not one-time, there are multiple cash flows involved, so we use swap contracts here What are swap contracts? In which there are swapping of the payments that is involved and there has to be a certain principal amount which is decided to be paid in different intervals and this particular principal payment is called notional amount so you define the subsequent payments according to the notional amount and in the swap contract as well as the futures contract the immediate payment is not given by both parties which are going to do a swap contract agreement Another important thing which we need to understand is that a swap contract can be done for anything so it can be done for commodities like wheat or it can be done for precious metals like gold, silver, people who invest in it or it can be incorporated into foreign exchange so there is no restriction of specific things for swap contracts that only these things can be used in swap contracts so there are multiple types of swap contracts but generally the two types of swap contracts are done a lot they involve the interest rate swaps and the currency swaps so in currency swaps, I just told you about the exchange rate fluctuations you are forcing that there would be a lot of fluctuations in the foreign exchange rates in future so you might want to protect yourself against the fluctuations in the exchange rate risk and therefore you go for the currency swaps so swaps are not exchange traded instruments like we said futures contracts will be traded through stock market swaps are not traded through exchange market these are done over the counter which we call as customized products customized contracts which are defined by firms or financial institutions and through these firms or financial institutions their sales are purchased so the different firms and financial institutions depending upon the demand of the customers or the market demand they define these swaps contracts they make their rules and regulations according to them now there is another important thing associated with swap contracts because these firms and financial institutions are developing this is not being traded in the stock market so here there is a high probability that whatever counter parties will be involved in the parties agreement they should not default so here there is a kind of risk involved in swap contracts because this is not being traded in the stock exchange market so there is a possibility that there may be involving parties defaulting eventually in the long run so that is one bad side or bad thing associated with swaps but swaps are defined by firms and in this you can take any kind of goods to trade it and here there will be a specified time period in which you define the rate of the repayments on some equal interval and lock it accordingly so swap contracts are executed and that is another way through which you can do hedging


So very good afternoon to all of you all. And I think we started the discussion already in the waiting area. So we are quite warmed up to this panel. What we are going to do is we are going to drift a little bit away from the topic which has been aligned. And we are going to get into something which is the elephant in the room. So what we'll do is I'll start our way, get into it. And I'll ask each of you all this question, pertinent question, which is going on. And you all are all sort of media heads, brand heads of large corporates. And there's a lot of money which you spend on media and advertising. So my first question to you is, I'll start with you, is TV dead or is TV dying? Hello. Hi, good afternoon, everyone. Jay, I mean, I'm completely not in sync with what you're saying. And it's a medium which really gets into every nook and corner of India. It has a huge mass appeal. Yes, the relevance has not changed, but there are alternative mediums which have come up. But having said that, I think television is still one of the primary medium in every household, whether and especially when it comes to the regional channels, the regional penetration, because India is many countries within one country. So therefore just seeing that one medium has died, I am not in concurrence to that. So, but I mean, again, it also depends on what kind of category that you're handling, what kind of brand. So depending on the category, there are, certainly, there are changes in terms of the percentage that you spend on different media. But television definitely is one of the key mediums to consider. Thanks. So, Riya, I'll just move on to you and before you can answer. The point, what I'm trying to ask, OK, while she says that TV is not dead, but I want to say that what, do you foresee it dying in the next five years? Maybe not in the next five years. And I think I will maybe spin it around. TV will die soon, and I can't tell you a number of years. If two things happen, one is if there is some substantial third-party measuring or monitoring which happens for digital, that's the first thing. And the second thing is, of course, digital efficiencies have to come down, because right now it's almost even for the smallest unit of video. It's almost 20x that of TV. So if these two happens, I think TV can die a very fast death. Don't know when that's going to happen, and if that will happen. But that's the only way I can see TV dying, because otherwise, as Madhu said, India is a vast country. Too many people. Subscription costs for TV is much, much lesser. And TV affords great entertainment at a very low value. So if things don't change, TV cannot die very soon. Got it. Priyanka? Is it all? So your take on this. So one person is saying clearly TV is not dying. Rhea's point of view is that not right now, but she foresees it in the next not five years or 10 years, that probably given certain constraints which digital has, TV is probably staring at its death. What's your point of view? So well, in a country like ours where 1.4 billion people, you have a rural population, you have a large urban population, and you then have maybe the top 25 million people who have really high purchasing power. So it's fairly dynamic. In that, I mean, I can go with facts. What we have seen, and we also deal with a category which is very, very deeply penetrated. Almost everyone buys a toothpaste, so it's 100% penetrated. We also deal with the challenge of having brands that are mass penetrated to building brands that are talking to a more premium segment, which are more specific to a benefit. What we've seen is that TV reach still continues to hold on. If you look at a longer trend of data, the reach would have come down maybe a few points, a couple of points. What is really coming down is time spent on TV, because people's time is now getting spent on multiple devices. And for us, it is more and. Like we say India is a country of and. It is not this or that. So we do, and I do, see the relevance of TV holding on for consumers and audiences, or maybe segments where it is still deeply reached. Of course, there are opportunities now, and there are sizable opportunities of reaching people through digital. So equally possible to build a demand generation model without TV. Then you have a certain scale of ambition, and you want to run a business out of, I don't know, maybe 100 million people with a certain level of trial and all of that. So both are possible. But I hard to say that TV, when will TV die? I think it is all about finding the right mix of channels and touch points to reach the consumer at the right time and the right message. And in that context, I think TV still holds strongly for some segments and may not have any relevance for a certain set of segments. Very interesting. Sandeep, the ball is in your court. Now you defend it. So yeah. So I think there are two perspectives to this. One with the viewer perspective and the advertiser's perspective. With the viewer's perspective, TV has a long life, because the kind of content that we as Indians watch on TV is very family-based. And as long as the family fabric remains in India, the TV won't die. Because whatever content otherwise we see is mostly not a family-reviewed content. Either you can see as has a husband, wife, right? Very limited content is available, which is very widely we can be seen with. So with that perspective, TV would have a longer life. As long as OTT regulations come and suddenly OTT has to change their content fabric, yes, then we'll have, for the viewer's perspective also, they will have a better. The other thing with this curation.  Like, why does, for me, why does YouTube work? I would search one of my content that I want to see. And in the curation, the AI, what it throws, right? When we have so many OTT options, right? You spend a lot of time in trying to figure out what do you want to watch, right? So that's another reason why I feel that this curation helps a lot. That's why, that's one reason music channels have not died. Music channels have significantly reduced their GRPs, but they have not died, right? Because the curation that's being offered are fabric and people know that this is my taste. And they will not have to jump here and there. So that ways, that again is a very big plus for TV, the curation aspect of it. And the content creation, even today, if you see OTT platforms, like I just read some time back, Netflix has acquired the rights of WWE. Why? Because they want to become what TV is doing, right? So live action, which was one of the important aspects of TV, they know that with whatever they are now creating, marketing, to survive for them, it's not possible unless they have something which is seamless viewership and people have to come regularly. So with that competition is there. Yes, what happens with the advertisers perspective? The mix has to be seen based on what you're wanting to promote. It is the TG you want to promote. It is based on what kind of people you want to promote. So basically, with the advertisers perspective, it is the market and the TG in which you want to reach to a customer. And I just saw a couple of days back, I think. In a TV Prophet, there was a Harit Nagpal was there. And I liked one analogy of his very, very much. It was like he was saying that if people are growing, if cars, if buses were enough, why car grow? If cars are growing, why metros are growing? Metros are still getting built, even in Bombay. So everything is going to grow. And it's not going to, not that because metro has started growing, the car cell will reduce. It's about the convenience, it's about the need. And the so will happen for this medium. The medium is providing entertaining content. The pipe may vary based on the type of content. If the content suits a particular medium, it'll be there. So for that, I'm not in agreement that TV will like. One more data point I want to just add. In last five years, if we see, there is a reduction in reach. But if we see the total hours of content consumed, if I have to give the analogy, five hours of 13 minutes is an every household's average consumption in TV. Except for the COVID year, it's stagnant. Around five or 13 minutes. And if you go in terms of individuals, it's some three hours, some 40 minutes or something. So not that their consumption has reduced. But as everybody's rightly saying, because there are so many mediums, because there are so many options, there has to be a reduction in reach. Thanks, thanks. Interesting points you've made. And with that, I'll get a little more deeper into TV. And so as we have, when we do our planning, we look at, let's say, connected TV, approximately 40, 50 million households. When we look at HDTV, again, 40, 50 million households. Then you have PTV, and then you have FTA. So that's the sort of pyramid which we work with. While we all know connected TV is rapidly growing, HDTV is rapidly growing, FTA is rapidly growing. But I've seen some reports which are talking about, like, PTV either being stagnant or probably declining. And that's largely because of what we believe as cord cutters or cord shavers opting for more connected devices. So given this perspective, okay, do you, as large advertisers, do you believe that the money, the PTV money is dramatically shifting towards digital, is one. And second is that the growth of FTA means that we are going to see India getting polarized. So you have India, you have Bharat. So TV is going to become a more medium for Bharat, while India is going to become more digital. So Madhu, your viewpoints on that. I mean, I personally feel that, again, in terms of when you're talking about this planning of how you want to segregate and do the segmentation, it also depends on the fact that, what are you advertising and which category you're in. So I mean, from an FMCG point of view, the entire approach will be very different versus a lifestyle or any other, whether it's cars, automobile will be different. But having said that, that sharp segregation, I am not really very clear about, but I'll just give you example about certain platforms when cricket happens. I mean, cricket is an all India thing. When such platforms, you cannot segregate because whether it's Bharat or India, I mean, television consumption on cricket, and that's the reason the kind of, during a World Cup or an IPL, the kind of money that is offered in terms of, from airing point of view, as a brand, we all know that what kind of monies are being split. And they are being able to demand that because there is a certain audience or there are brands who are wanting to. Now having said that, when you see, especially for World Cup and IPL, when you see the kind of advertisers, I mean, India growing digital and everything we talk about, the maximum percentage of advertisers are digital platforms. So they are seeing that merit in that platform to reach out to huge amount of people in the mass appeal that we have. So therefore that has also been considered. But having said that, again from a content point of view, the discretion that you're talking about of Bharat versus India, it depends on what is the content and who you're wanting to reach out to. So therefore that amount of, it can't be a sharp Bharat versus India. It's all about who you're targeting, what content you're targeting and in what category you're operating on. So that would be the determining factor for it. Fair point. Rhea, what's your point of view on? I think your question had two points or two parts. So the first part was what Madhu answered about pay TV and how she's going to address it. So I'll try to answer the second one, which was, I think you asked about FTA and is that bringing down the premiumness of TV? Was that your question? Yeah, like basically what I'm trying to say is that with pay TV slowly, like numbers saying that it's declining, does it mean that TV is therefore going to be a very Bharat kind of a medium? Right. Is what I'm saying. FTA is growing. FTA is definitely growing. Sure. Okay, so then what I would say is that we cannot, we shouldn't really look at TV as pay TV, cable, FTA, DD, all of them, because we look at it as how are we reaching out to the consumers, right? So whether it is through connected TV, pay TV, or FTAs, we are finally addressing the business challenges to reach out to the consumers and making them buy our product, right? So like for example, if you remember, maybe 10 years ago, we used to have a lot, a huge percentage of our TV budgets on niche channels that we never used to spend because the CPRPs were great, right? We were also not getting any incremental reach. It is because we felt, or anecdotally, we felt that people like us watch a lot more of the Star World and National Geographic, et cetera. This time nowadays, we have replaced it with connected TV, right? So whether it is on OTTs or connected TV on YouTube or any of those, that is how we've done. So if you ask me, it's just the niche part of it and rightfully so because there is no niche anymore in regular TV, right? Even in HD, you don't have niche. So that is what is getting replaced with connected TV and that's about it. So for a consumer, they are watching everything on the same screen. It's for us media planners that it's actually become connected TV also becomes digital, which is actually, which it actually is not. So that's where it is. Priyanka, what's your viewpoint? Given that you handle a brand which has such a large penetration, is there a clear bifurcation when you plan? Yeah, so I'll pick from what you said. You know, as advertisers, and when we are building plans or demand generation for brands, we don't look at paid TV connected FDA from that lens. And I'll try and tell you with three examples, right? So for example, one of our brands, we wanted to increase our coverage in rural, right? So if you go with the principles of reaching the people, so the first principle is to try and build effective reach through the right set of touch points. We know that there are markets like UP and Vihar where rural, you know, rural parts of this, almost 40, 50% are still media dark. And over the years, mobile access has led to digital, you know, consumption actually, or digital reach being higher than TV. So there, our mix will have, you know, a higher composition of free to wear because, you know, their reach for free to wear is higher. We also use digital for rural because that's the, you know, that allows us or enables us to get incremental reach. Then you look at all other sort of touch points. So it's, you know, finding the right mix and which has a reasonable amount of digital in it on top of TV. But the first principle is also, is always which is the highest reach and which is, you know, the most effective to reach as the first medium and then you build on top of it. Now on the other side of the spectrum, we have, let's say, our, you know, premium brands like, you know, our whitening toothpaste, visible white, if you will say. There we're trying to appeal to a younger audience and a premium audience. So there we, for example, Connected TV is a part of that plan because that's a relevant audience and, you know, we want to reach them consistently. So that's how the mix changes for us. So like I said, there's a core portfolio where we want to reach out to, you know, large parts of India, high reach, penetration is high, distribution is high for us. And then there are these premium brands where we want to be selective, we want to target the right people and we also, because we have a large toothpaste portfolio, for us it is important to differentiate and, you know, send the right messages to people. So where affordability is high, we would like people to buy a toothpaste which has, you know, multi-benefit and has specific benefits. Where affordability is low and where you have rural India, where, you know, half of rural India is not brushing with the toothpaste every day, you need to reach them with the right sort of proposition so that they can, you know, buy it. And then the third thing is also, you know, regional variations and I, I mean, for example, if you look at Tamil Nadu as a state, very, very high consumption of TV is still there. So when you go by numbers and reach build up, we still feel that TV coverage is reasonably high and, you know, other touchpoints don't give you incremental reach. So from a reach point of view, that's the lens with which, you know, you look at. The other lens with which one looks at touchpoints is how do you want to connect with the consumers in different parts of the journey. So while we're talking about digital, mostly from a YouTube or a social point of view, there are other things that a lot of people are searching, right? A lot of people are going on to e-commerce platforms to search for products and buy. There are a lot of people who are searching on Google on concerns and things. So those are also now equally important elements for us because while you're trying to build attention, you know, reach with a certain communication, you also want to be discovered when people are on a platform searching for you. You also want to be there as cool gates, offering a solution when people are searching for anything on Google related to oral care because, you know, we are leaders and we want to be ideally providing a solution wherever we can. So those are other things in digital. So if you look at the mix, if you look at our overall mix, the shift is more towards, you know, the percentage of TV has come down and percentage of digital has gone up. But it is, you know, a combination of all these things that is also driving the change. For example, e-commerce media is a significant part of our digital investment now. I just want to, there was a very important point which you said and I just want to dwell a little more is about regionalization, regionalization of TV. So I remember when I started planning, there used to be only the southern markets where we would look at a regional plan. Now you have Maharashtra, West Bengal, even the Hindi heartland has become regionalized. So one is, I just want your views on that in terms of how it helps brands, how has planning changed, therefore? And second is that we're seeing a tremendous amount of growth here from a regionalization point of view, regional TV and regional markets are also becoming very important. From a media planning perspective, does this mean that, you know, we always do this top-down kind of planning? We'll have a stop-loss or a Z in our plan and then we keep adding regional channels. Is the time come where we have to do bottom-up planning? You know, we plan at state and then we sort of look at national channels. So I would say wherever there is KL, we do bottom-up planning, right? So the five states, I mean, the four south states and Maharashtra and West Bengal are reasonably penetrated with regional TV, right? Where the southern market should be in the range of 70 to 90% regional. If you go across AP, Karnataka, Kerala, TN, and then there's West Bengal and Maharashtra which are almost, I think, 50, 60% regional, right? So you do a bottom-up and there are times when we only advertise in those states. You can, you know, take a call and say you want to only be in West Bengal or Maharashtra and you can get adequate coverage with TV. Now there, digital is also an enabler because Hindi in a state like Maharashtra where you can only cover, let's say, half the population with regional, but ideally you want to cover more. Digital becomes like a good enabler to add on that much. So bottom-up planning definitely wherever you can. I think only when it comes to the Hindi belt if your objective is to cover the large part of North and West, then you would start with, you know, a certain base of Hindi channels and then you do the bills, you know, in that manner. But first principles are largely bottom-up wherever you can. What's your point of view on that?  We are looking at reaching out to the consumers where the consumers are, right? So I don't think when we start working on a plan, we ever start with a staplass or any of those things, right? So also maybe for our brands, Britannia, our main strengths is in the South, not that we are quite bad in West or East or in any other sort. And hence, market-isolatable markets like the four South states that she said, Maharashtra, East, Odisha, A&E, et cetera, we really can't start with HSM. So if you ask me, Hindi is just one of the regional languages. All the others are also equally important because they also give us that kind of sales to us, right? So that's what we do. So it's not a bottom-up planning. It's what the business requires and that's how we go out and reach out to the people. And of course in rural markets, et cetera, we obviously need to layer it up with either digital or if there are certain really small pockets, maybe we will do some OOH or any of those things. But that's again a media planning principle rather than a region or a language-wise planning. Gordon, Gordon. So interesting viewpoints that regional brands obviously it'll be regional planning, but when you look at large national brands, there is a choice. So you might start with HSM and then add or depending on the pockets of priority, you'll sort of advertise. So interesting, but the moot point is that regionalization in India is definitely growing and it's becoming quite an important part. Looking closer at TV again, we have these journals. And I think Reha, you made that point earlier that there was a point in time we used to put some money for niche channels and now there are no longer any niche channels left. Today when you look at TV, you have the Hindi GECs or the family viewing as you call it. Then you have movies, news, you have impact shows and all that. So from your point of view, like on a scale of like one to five where one being least important, five being most important, what is your priority when you look at your brands and say that this is something which is making more sense to me, this probably doesn't make sense. And over the years, I think this will, like what's the sense for music? What's the sense for Hindi movies? You know, with so much of content being available on OTTs and all that, will they still have the relevance which we expected? I'll start from Madhu.  So therefore it's very important that, I mean, I'm gonna be targeting the male audience. So therefore impact properties are very important in terms of, and with the mass appeal. So as I said that we look a lot into cricket because that is a sure shot in terms of when you do the segmentation, the male audience consumption is extremely high. Second, we look at certain channels and not in the sense that which will have a higher viewership in terms of from a male audience point of view. And we also look at the fact that in terms of when the segmentation happening, depending on what are the business objectives for the particular campaign. Now there are certain campaigns which are extremely male centric and the campaign, you know, the proposition that is there. Whereas when we get into the wedding space and all that, we look at that the primary audience and the secondary where women play a very important role in terms of the decision making. So therefore the channel selection, also then we go into a GC as well because there the women are the decision makers. So having said that again, business objectives are the key in terms of how the media planning is happening. And therefore, and not just the television would be the key medium because there are a lot of other things work. We get into a lot of digital. There are a lot of, you know, because it's an experiential shopping that happens. So therefore we get into digital from an influencer point of view and how those things add up as, you know, adding to the different touch points of media communication. But yes, impact as I said that the most important thing is the impact and there should not be any wastage, also media wastage because that's where we said that we look for the male centric properties and news channels also play a very important role because regional as well as English. So when we are going into the festivals, now for example, for us from a consumption point of view, like East is very important for us for the Durga Pooja and all that. So therefore we concentrate a lot on the regional channels both from the GC as well as from the movies and news. And there are other festivals happening because you would know for a category, for a discretionary category like ours from September to December. Those are the very important, you know, time of the year for us. So therefore it becomes a holistic planning where we would get into specifics on looking at the impact properties, looking at what are the channels because that is a very clear, you know, targeting of the audience. And it is a family festivals are all about family emotions together. So therefore GC also plays a role. I think you set the golden word and I think people here from broadcasters will be extremely happy to know that impact is quite important for you. Quick one, Riya. So from your standpoint, if you were to just put a ranking, what is the most important for you and what according to you will become the least important? Regional number one obviously because Britannia is a very highly penetrated category or most of our brands are in a very highly penetrated category. We are a five rupee brand, right? Of course we have higher SQs but five rupees is the one which sells the most. So regional GCs, et cetera. And if you ask me, those are both equally important. Impact, as Madhu said, is very, very important because there is no other property in the country like an IPL or even the regional big boss. They all actually gives you that extremely fast reach and you can actually see the results on your brand tracks, et cetera, from the next month. So that's also equally important or maybe I will put it as a rank too. What puzzles me the most is Hindi movies. Don't know what has happened to them after COVID. I think the media owners themselves are quite puzzled with that. Possibly because there are all these titles which are getting released on OTTs and people actually have the convenience of choosing the time when they can actually watch it. Most of them are free as well unless you are obviously getting it on Amazon or in Disney hot stuff. But otherwise that's what it is. So Hindi movies puzzling, so don't know where that's going. But otherwise I think the others are here to stay. Go ahead. Sandeep, I'll come to you because you'll have to answer this one. But Priyanka, what's your, in terms of your... So we evaluated from two lengths. One is reach, how many people can you reach and how important, and then the cost effectiveness. So if you go in that, high reach channels tend to be GCs, whether it's Hindi or regional, at scale. And then the mix is, what could be cost efficient? So in the mix you will also have Hindi. So in that sense we are agnostic of genres. We don't go in with a preference or a thing saying we want to be on these genres. But we want to deliver reach, so we need to be on high reach and we want to deliver it effectively. So the right combination of it leads to a mix. So as a result of all of this, GCs tend to have a really high contribution. Like I said, because we have a huge rural focus also, free to wear also tend to have a higher contribution. And then depending on objectives like accelerated reach during launch windows, then you evaluate live events and we also do impact also at times. But all of those are then evaluated in the context of, is it giving us some incremental impact? And then there are quality parameters also on TV, right? Are you buying in the right zone? Is there adequate primetime? Your spotting is correct. So that you know that you're at least getting more attention versus being in passive zones of TV, right? That's the... Sandeep, defend Hindi movies. Defend Hindi movies. While I... At Shimaru, I don't have a movie channel as of now in TV, but I have worked with... My past company was before you, we had a movie channel. I think the movies as a problem in TV is that there are too many movie channels as of now. And there's a lot of content repertoire. That's one problem. And for movie consumption, the habit for a movie consumption, people don't see complete movies. They see for movie, maybe as I understand, maybe for an hour, 45 minutes. And that too, they would want to see movies which they know. It's not they go to experiment for a movie. For the experimental movies, they would be happy to curate and go and see where I want them. So there they will search. That's where our OTT platforms are getting their edge, because they will search for the movie. For when they go for TV, they would only sample the EPG, not the channel. And in the EPG, if they know this is the movie, I know it from here, how it would be. It is entertaining, they will stop there, otherwise they move to the next channel. So that's the challenge with the movie channels, that they are right now, more movie channels. And the content that they're offering is not too much of a variety as they have left. That's the challenge for movie channels. And impact definitely in movie channels helps. And I'm sure they are getting good business when they're showing impact. Yeah, so I'll just sort of, in the interest of time, I'll just put each of you all on a spot right now, okay? So... Hey, that's not part of the script. That's why I just specifically kept it outside. So as per the addicts, currently you take whichever, like, you know, industry report. They say that digital is approximately 35%, TV is at around 30% and digital is supposed to be growing at the rate of 15% to 20%. TV grows in single digits at around 8% to 10%. So this is what we are looking at as the picture. From your perspective, okay? Do you think that TV will grow? Or do you think that TV will stabilize or TV will come down? From your perspective, your brand, given that this is the way addicts is moving, but this is what you perceive for your advertising spend. Yeah, I'll put it here. No, no. See, at this current moment, the way things are, like when earlier we said that, that time TV was ruling the rules. There were no other, you know, medium as such, other than obviously at an ATL level, we're going down to OH and the rest of the stuff, but the strongest medium was television. Then the new kid has happened with digital. And India is obviously from a younger audience point of view. I mean, we are a very young country. So therefore, the digital consumption is also pretty high. And therefore, the platforms and the digital, different areas of digital, the numbers that you're showing, we all say that digital is growing. So I mean, that now whether it will, I mean, it has, as far the numbers are going, it has overshot as far as television is concerned. But there are a lot of ways that television, there are certain things which used to be the key differentiators. I mean, as long as television doesn't get, I mean, as long as there needs to be innovation bringing into the television forum, because anything which happened or which was, you know, quite significantly high at 10 years back or 12 years back, you can't, you know, survive with that. So when it comes to television, there needs to be a lot of innovation that will come in. Having said that, whether it will go down or go up is debatable. I am no expert to talk about it. But I can give you an example from our media plan point of view. Like if five years back or rather eight years back, if it was 80% or 90% television and the rest would be others. Now we are also, because we are wanting to address a certain, you know, audience, we are trying to address younger audience and the consumption habit, media consumption habit have also dramatically changed in the last four years. So our media, in our media plan also, the digital intervention has come in way more in terms of it would be today, say a 65% television and the Balances TV. So, sorry, Balances Digital. So therefore, from that point of view, we are, as from a marketing point of view, all of us are getting into going in that direction. But it will stay, but then again, going back to my firm belief that it is very agnostic to what kind of categories you are in. What is your business objective? What are the, what is the proposition you want to reach out to the consumer? But effectively from a media point of view, what is the mix that works is something that will rule the roost. So 65, 35, will this change? Like in the next three years, do you think this will become 50-50? Or do you think it will stabilize at somewhere? Well, I'm sure it will because it all depends how the consumers are, right? Because if it has changed from 80 to this number, it is because how the media consumption has changed over the years. So therefore, it's very difficult for me to forecast in five years how it's going to be. But if this is the trend that is, so it all depends on, because from a marketing point of view, we need to be effective. In what we are doing, we need to reach out to the consumer without much of wastage. So how the entire thing transpires is going to determine the percentage of media spends. Clear. Riya, what's your take? So I'm going to answer in two parts, but I'll make it short, okay? So one is that maybe we will talk about India Addicts. What is the India Addicts expenditure? Obviously, digital is coming up. And the saliency of TV is reducing by the year maybe one or two percent right now. I think they are at some 34 percent while digital is at about 58 percent, et cetera. So you can see that the Addicts is favoring digital. The growth is also much higher for digital, et cetera. However, if you look at the mix of advertisers on TV versus digital, the difference is very, very stark. Like on TV, 45 percent of their Addicts is from FMCG, 20 percent from Ecom. And then the rest of it comes up, right? Like real estate or consumer durables and all of that. While on digital, almost 65 percent of the Addicts is from SMEs. So which is right from a home baker to a person who is actually doing some delivery, et cetera. All of that is part of that huge chunk of 58 percent of Addicts, right? And FMCG is only about 6 percent and Ecom is only about 13 percent, et cetera. And these are all industry numbers. I'm sure it will keep changing agency to agency. But that's where it is. So the Addicts will keep favoring digital and digital is going to keep on growing. TV is going to keep on reducing. The Addicts and the digital growth is mostly because of the SMEs and the smaller newer brands which are coming to play rather than the traditional guys changing their media mix drastically. Having said that, I'll come to Britannia. We were at maybe, see, as I said, we are probably the most efficient meal for an average Indian or below average Indian, right? So you can actually fill up your stomach with a five rupee biscuit pack, right? So from that perspective, we've always felt that we need to do that efficient mass reach, et cetera. We were at a 6 to 7 percent digital saliency maybe five years ago. Now we are at about 15 to 16 percent, right? That's also partly because we are also premiumizing our franchise. We are also looking at maybe health cohorts separately, et cetera. And that is how the spends also have moved. But that movement is here and here to stay. And lastly, I will say, I won't know whether it is going to go really high, et cetera, because these are all experiments that we have done in the last two, three years. Business results will also decide whether we will keep going in that, you know, in that same steady growth for digital investments saliency. Otherwise, it's always going to be a bait and watch. Piyanka, what's your take? So as far as the addicts is concerned, estimates say that the digital spend is actually higher than TV when you look at the overall world, right? And I guess if you project it in future, the trend will be it'll start growing slower than what it has been, but it'll be growing faster than TV. So somewhere it'll, TV reaches stabilized. I don't think it's, I mean, it's declining slightly over the years. And I guess pricing will be under pressure as a function of demand and supply. So we don't, I don't see it growing, but I see it having a significant percentage at least for the next few years. As far as Colgate is concerned and Armix, we have two big pillars. One is the core pants and one is driving criminalization. Those are our two sort of pillars of growth. On TV planning and reach planning, I think we've optimized and I think we've done a good job of getting to those reach levels, right? So just in, it'll be a function of business and which brands do we invest in. But if I assume that criminalization is a bigger lever of newer launches and more things coming, the shift towards digital will be more just as a function of, you know, of the mix. So even if you hold TV, you know, with newer investments coming in, the mix could, the growth on digital is going to be higher. Sandeep, what's your point of view on the overall? So, fortunately, Shimaru has a good share in OTT in YouTube. And so, OTT is Shimaru, me and our channels. So I'm not afraid of all these thoughts. What I actually feel is, advertisers change consumers, right? Wherever, wherever whichever medium can provide that set of consumer that any particular brand is looking for will grow. On a larger base, when we see that, okay, the ecosystem of TV, the ecosystem of digital, for a fair share, definitely, because the growth rate of digital is higher. The growth rate of, as a consumption also, right? It will definitely grow higher, correct? Because, and as you correctly pointed out, there is larger influx of business which is coming and everybody's trying to know if they have to grow, they have to advertise. They have to have their share of voice, right? That also is increasing. Not that it's a limited kitty, which is now getting lesser for TV and going altogether for digital. TV revenues are decreasing to the expectation that they were planning for, for sure, right? But the growth is definitely in commensurate to how things are changing. If at TV, we have to increase our share, we have to increase our content offering to the larger mass. And when there is limitation, this is the kind of regulations. So, I mean, I mean, I mean, agreement that there will be a less, faster growth for TV and digital differently. But that doesn't mean that TV will be sulking, that TV will not grow. It has to be optimized. Even for TV, the digital, like the connected TV, is the same option, right? It's just moving on the same medium to a different medium. Or how we, at TV, we have to figure out how do we make it more interactive, tune to technology changes. And if that happens in future, advertisers will come. It's because it's completely not the medium, it's the viewer. If we can catch up the current kind of viewer, the advertisers will be moving to whichever side possible. I think we had a very interesting discussion. While we started off by, you know, me posing a question saying TV is dead, but it's clearly here to stay. TV has a very important role to play. We've the, another very, like I think, heartening news for a lot of broadcasters is, impact plays a very big role. And we've got three large advertisers here who believe in the power of impact. Regionalization is the third point which we picked up, that regional, India being such a strong regional market, again TV plays a very important role. I think the point which we couldn't discuss and obviously because of time is on the measurement part. And while we had an offhand discussion that TV is the most measured medium. So overall I think we've reached a sort of a conclusion that TV is here to stay. It's not like while there are rumors and you know whatever going around, but there is a long way for TV. Any questions or anything from the audience before we sort of wrap this up? Yes, Gaurav. And we forgot to mention news also plays a very important role. So. Thank you, Jay. Yeah. Firstly, Jay and the entire team there, great thoughts from all of you. Take it as a great sign of encouragement. We'll come back to you with increased budgets on TV. Having said that, what I want to know is see one aspect that you largely covered was the reach, impact, little bit measurement. But one aspect that I would like, maybe all four marketers to throw some light is, how do you see the TV environment playing for content?  These are these brands that did not do that. They were only busy doing transaction and ROI analysis. So fundamentally, do you as marketers see the role of TV being important in content and is that relevant for your brand? So really, that's the question. Anyone would want to take that up? Actually content has to be defined based on what do you want to do, right? What's your purpose and what's your objective? Is then you then decide whether what kind of content and storytelling do you want to do? So for example, if you pick up a bigger agenda, which was like Swachh Bharata, whatever, and then therefore you want to have content creation and you different kinds of, you know, whether it's influencers, create, educated content, is then when you start looking at, okay, if I want to, there has to be an objective, then you will create something and then you will measure against that. And I guess the channel then is chosen based on, again, what is the role of the channel. So it could be news and I don't use a lot of these things happen because I guess news is perceived to be a credible platform. It is a platform where you get influencers and you get people talking and it's generally educated. But like I said, it is again a function. If you have a mission to build oral health in India and if as part of that, a content strategy, which is beyond just brand advertising, becomes a serious part of our communication mix, then we will go out and create the content and then we may not just do it on one channel, then we'll also figure out where do we want to do it and then how can we do it and what it takes to do it. So I think it stems from what's your purpose, what's your mission and therefore, do you need a content strategy? Thank you. Thanks. I believe in an interest of time, Jay, would you like to have your closing remarks? Sort of, yeah, we closed the discussion where we started off by saying that, what's the role of TV and we clearly believe that TV has a very important role to play. There are genres which continue to sort of define the advertising plans such as impact, news, Hindi, GC, regionals play a very important role. Yes, probably the mix might go as per what the consumer is viewing. So TV digital might grow a little faster than TV, but TV is here to stay. Thank you so much. Jay, on curating such an excellent conversation with all our eminent leaders, we request a big round of applause for all our eminent...


I did not do it for Trump. They did it for freedom. Which freedoms? Which precise freedoms did they do it for? What freedoms did they not have? What, if anything, you willing to sacrifice for? So I sacrifice my time. Okay. I don't look to martyr myself for bad reasons and encourage other people to destroy their lives for bad reasons. Most people on the distant right who broadcast and have podcasts, they essentially glorifying, magnifying and extolling the virtues of martyrdom. Because these are anti-social people failing at life. You want to be relieved of the responsibilities of life. Like, Frank, you may very well love death. Because that's kind of the upshot of what you're saying.   And that's the difference between us. I love life. Those of you who think that this rampage is a good thing, you love death.    So you love death. I love life. That's the difference between us. You want to destroy. You want to tear down.  You want to defecate. You want to vomit. You want to go out in blazing glory. You want to break the law. You want people to ruin their lives. Because at CORE, you love death. I love life. I love the rule of law.   I want to protect and clean up this country. That's the difference between us.   That's what you want to do.   You love death. You glorify death. Five people died. Five innocent people died from this rampage. And you think it's great? What kind of person thinks the death of five innocent people is a good thing? A person who is insanely in love with death.  If you think this is good, that's who you are.  And you want to venerate needless death. You want to glorify and extol and magnify five needless deaths. Because that's who you are. You're someone who loves death, venerates death. Because inside you're already dead.  I don't want to die. I don't venerate needless death. I love life. I love cleaning things up. At your core, you love to destroy. You love to burn down. You love to break the law. You love to venerate those who break the law. You love to venerate martyrs. You love to venerate people who sacrifice themselves for no good reason. You worship delusion.   You worship needless death. I worship cleaning up. I worship life. I worship truth. I worship the rule of law. I worship legality. That's the difference between us. You love death. I love life.  I love to clean up.


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