Today we're going to make a sweet and savory grain bowl made with quinoa sweet potato and garbanzo beans and We're also going to sweeten it up with a little bit of blueberries and blackberries and mango And then we'll tie it all together with a vinaigrette. So I'm rocking Robin And I'm going to show you how to make it right after my chef joke What did the lettuce say to the celery? Let us be friends forever So to start off our recipe we're going to talk about quinoa now It's a delicious grain and it has a lot of nutrition in it in a quarter cup It has six grams of protein and three grams of fiber not to mention some calcium iron and potassium So that's why I like to use it and it's gluten-free I'll measure out a cup and then you want to put it in a strainer because you need to rinse it under cold water for just a few seconds Place that in a saucepan and then add a couple of cups of water to it We'll take it over to the stove and then we'll turn on the heat and bring it to a boil Once that comes to a boil give it a quick stir and then we'll put a lid on it and simmer it for about 15 minutes While we're waiting for the quinoa to get done. Well, we'll just work on our sweet potato That takes a little bit. So cut off the ends.  We're gonna work on this delicious vinaigrette Okay, we're gonna start off with some olive oil here I always like to use olive oil because it's very healthy next is an equal amount of apple cider vinegar Make sure you give it a little shake before you measure it out And don't forget you can get the written recipe below the video in the description area Next we're gonna add some dried basil. This is actually freeze-dried Garlic salt is next and then we'll finish it off with salt and pepper We'll blend this up until it's nice and creamy and then oops, you know what I forgot the honey I'm gonna place about a teaspoon of this and that way it will balance out the acidity in the dressing now Here it is my nice creamy dressing and now we're gonna move on to prepping some sweet potatoes So they've cooled off a bit and now we're just gonna peel them I'm just gonna slice them here and cut them into bite-sized pieces. I'll tell you there's a lot of Slicing and dicing for this. I mean you have to do a lot of prep work with the vegetables But I'm telling you it is definitely worth it Okay, it's been about 15 minutes here cooking We're gonna check our quinoa and what you want to do is just make sure all the liquid is you know Cooked out of it, and we just want to fluff this up I'm gonna let it cool a little bit because I don't want to put it hot on my salad I'm also adding some garbanzo beans to our salad bowl, and I'm using organic here So we're just gonna you know take them out of the can We're gonna place them in a strainer, and then we're gonna give them a nice little rinse So the last thing I need to prep up is a mango we're gonna cut this up and Cut it into bite-sized pieces and add it to our salad bowl First of all you want to make sure you have a ripe mango So it should be you know soft to the touch like an avocado All right, and then you're gonna cut the what they call cheeks off So the seed runs in this direction here, and so you're gonna slide the knife right down the side of it So then I'll take the seed portion And I'm just gonna run my knife down along the side of the seed as close to it as I possibly can to get a few extra Pieces of mango out of it, and I'll make some slits But don't go through the skin on this and then tip it on its side, and you can just trim those off with your knife Now with each cheek portion You're just gonna score the mango with your knife at about half inch increments Then rotate the mango 90 degrees and score it in the other direction Invert the piece and then you can take your knife and just cut those little chunks right off I find that cutting the mango this way makes it nice quick and easy. I Think we're about ready to put this salad together. Let me show you all the ingredients that I have All right, here's our cooled off quinoa. I've got some organic blueberries blackberries. I have pistachios You got to have those There's our garbanzo beans along with our sweet potato our mango and of course our dressing now the solid portion of this I'm using some arugula. This is organic arugula Now we'll just place everything in our bowl. Here goes our quinoa put in as much as you like Toss in a few garbanzo beans Keep your eyes peeled as I add some sweet potatoes Delicious mango is next Now let's throw in those greens with a little bit of arugula Now if you've never had pistachios in your salad well You're in for a treat because these are simply amazing once you put them in you're going to be putting them in all the time Blackberries are next as you can probably tell I like them a lot Then I'll put a handful of blueberries and Then I'll mix this up with a couple of forks I'd like to toss it up a little bit before I add the dressing so that things don't get clumpy I'll give that salad dressing a little mix before adding just to make sure it's well combined And then I'm just going to spoon over about three tablespoons Now it's all going to depend on how big your salad is right the best approach is just to add some and then give it a mix And then you know take a taste and see how it is if you need to add more you can You just want to make sure everything is well coated the flavors in this are incredibly delicious It's something you really must try Now if you're interested in a little dessert with this you might want to try my high protein cottage cheese Ice cream or pudding click the link on the screen, and it'll take you right to the recipe. I Hope you enjoyed today's video if you did let me know by smashing like button. All right. I got one more little joke for you What do you call a vegetable that's afraid to go to the salad bar? Chicken Caesar. All right. We'll see you back here next week for another delicious and healthy recipe


The United States of America has said it welcomes the final report by the Lagos State Judicial Panel of Inquiry on the end-sars protests of October 2020. The panel's report was submitted in a brief ceremony of the Lagos State Government House Alausa, Ikecha, Lagos on Tuesday. According to the report, no fewer than nine end-sars protesters were killed at the Lekki tour gate on October 2020. The U.S. has said it is awaiting the response of both the federal government and the Lagos State Government on the end-sars report.


ᆠ� Vitamin i. ၕក�Er សកᬲ�饓ᰟ� Melt Ṭកᵌ Ṣ ʜ� tint Ṭᵋថ� pregunta សកᵌ Ṣ ʜʀ elkaar 7, 8 & 28 ... ... Union, Sugar ... Tot 20 ... We've got the next show again. There's one option to a problem. We haven't given code for this yet. One of the things I can implement that was your mistake. People don't know how to do something like this. This is the most bright case. Many have used it. I watched a lot of Christmas presents. If you've enjoyed this video. Please like, share and subscribeeverything on our channel.


Hey everybody, welcome back to magic orthodoxy. My name is David and this is a magic review Hey today, we're gonna look at never there from Morgan Scribbler and Sam's Minds Magic. What is it? Basically, it's a disappearing magician effect. You know people will sometimes ask you hey, can you make my girlfriend disappear? You could say it. Well, no, but I can make myself disappeared so you simply just have a spectator take a selfie of you and Another person and with a wave of your hand you're able to make yourself disappear from the picture. You want to see what it looks like? This is it Before the first camera was invented there have been billions upon billions of people who have faded away in history like they never Existed photos are a form of solid evidence that prove our existence What if you had the ability to go beyond time and space and erase a moment in history? You have a cell phone I can borrow find your camera. I don't know anything about this phone I'm sorry. Okay. Now. I'm just gonna take a picture of me and you Okay, you got one. Can we show the camera? How do you bring it up? Oh, okay? You see that? Will you post that to your Instagram real quick and make sure it's an okay picture of me and you hold on to it I'll just delete myself from the photo completely go ahead and have a look Phenomena demonstrated with the spectators borrowed All right, so that was Morgan stripler if you might remember he did liquid metal he did touched he did spun He did the closer. This is being released from sands minds magic. Okay, so a couple of quick questions We always ask about all of our magic reviews and the first of which is what is in the box What's in the box you get a DVD? It's a 20 minute DVD and that's pretty much all you need. There's nothing else To this trick. You are really using a borrowed phone You don't have to install a picture on it You don't have to install a program on it you're able to do this completely with a borrowed phone and Your body is it what I thought pretty much You know if you kind of work through the methodology of how you would actually make yourself disappear from a phone without any gimmick there's really only one solution and That is the solution to this not to give it away But you can't do real magic in real life. I'm sorry kids. There's just no such thing as real magic But the great thing about this DVD is and the reason why you need to purchase it is Morgan goes over all the ins and outs and the tips and advice and Routining that is the information that you need Even if you could figure this out, which I bet you a lot of people can't but once you see it, you'll be like, oh, yeah Morgan tells you what you need to know. This is need to know information to pull this off effectively And I think once you watch this You'll get a lot of his tips and advice to how you move through this routine in order to pull it off How are the angles on this? Well, you know what? There's not so much angles as there is on-the-fly prep work Sometimes as magicians what we do is we set the trick up in advance so that we can approach the person Ready to go with this one. It's all done on-the-fly.  And so there are angles that you have to be wary of but they're kind of are You're having to do a lot of your magical Secretness right in front of the spectator. And so that's another reason why the DVD is important Morgan's gonna go over those ins and outs for you and you're gonna have to get comfortable with it Can it be inspected that there is nothing to inspect? You really do give the spectator their phone back your picture or your non-picture is on there for them to have and keep for all Time there's nothing for them to ever find out and they will never figure out how you did this trick What's the overall quality and production value of the video? It's basically Morgan on the couch talking to you It's pretty much one straight-on shot where he takes this 20 minute time to walk through the effect and really tell You this is how it goes. He's just talking to the camera There isn't a whole lot to see visually you could almost listen to him while you do something else There's a couple of times where you need to watch because he's specifically telling you what to do with the cell phone But other than that, it's mostly informative. How much practice does it require to get good at this? You're gonna have to practice, but the downside is you have to practice on other people live I mean, that's really the only way it's gonna happen.  You're gonna have to go out into the real world grab real people's borrowed phones and figure this out Morgan only goes over the iPhone But as you know, there's tons of phones out there in the real world And so that's gonna follow you to to really work this through and to really get good at it I would probably take a day or an evening and do some strolling walk around in your neighborhood and just walk up to People and do a little magic trick for them. Morgan even does say this and I think it's worth repeating Morgan emphasizes that you're not going to be able to just walk up to somebody and say put your phone Because that doesn't work. I mean no one's gonna trust you You're gonna have to build up a rapport with the person Which means you're gonna have to do a couple of other tricks first and then borrow their phone All right, so what are the positives to and never there lots of positives to this it uses social media That's awesome I think anytime you can use modern technology into magic and kind of give magic a facelift That's an awesome thing. It uses someone's borrowed camera. Okay, that's another awesome thing Everyone has a cell phone on them now. Everyone has a smartphone on them You can literally do this trick at any time. You don't need any pep work You know if someone says hey do a magic trick, bam You can do it never there on the fly all you have to do is have them whip out their phone And you can do this trick. You don't have to carry any items on you There's nothing that you need to carry on you to do this trick. It is perfectly Utility less it's a great on-the-fly trick and it's a wonderful closer to any walk around routine Another great positive is you don't need a stooge. Your friend doesn't need to take the picture. Okay, you literally It's this is just you with nothing on you You don't even need a cell phone to do this trick You just borrow theirs and the trick is done. All right, so one of the negatives, you know Like we say right here. There's negatives to everything. These don't have to be the negatives that you see These are just the negatives that I saw Different cell phones and Different cases to cell phones are gonna throw you for a loop. All right I'm just saying and it might cause you to fumble During your setup while you're also trying to pattern because you're gonna have to be able to do a couple things at The same time you have to make it look like you're doing one thing when you're really doing another thing So it's gonna require acting on your part and you not panicking. Okay, and that's only gonna come through practice Those different phones and those difference of those different cases. They're gonna throw you they really are all right And so I'm just saying this is a trick that you have to practice in order for you to pull it off as good as Morgan Does all right So is it with your money? Is it worth your money is 20 bucks $20 for a 20 minute DVD So it's literally a dollar a minute which I think is right in the pocket like that is a good price for a DVD You're getting all the information that you need to know Morgan can't do the trick for you right So I mean it's up to you to practice and make it what you want My suggestion is watch the trailer and see if this is the kind of trick that you would use you know your magic the best You know who you perform for the best. I think this works great for people that are constantly in new environments with new crowds I think if you do professional walk around This is right of your alley. This is this is the trick you want if you are working professional That does like night magic, you know like an outdoor script mall or someplace like that where you're outside and walking around and people are You know walking by I think that the trick like this This would be your closer every time this would just this would blow people away I think they would all gather around the cell phone to see the evidence and you would just sneakily Walk off to your next performance. I think this is a really cool trick All right So that is never there from Morgan Stribbler and sans minds magic and I'd like to thank Murphy's magic for providing this for us So that we could review it for you And if you want to purchase your own you can find it at your favorite Murphy's magic dealer. Thanks. Bye


Ieithaf weithio, everybody, and welcome to our Lunch Time webinar express series. Today we'll be hearing from international human rights specialist, Susie Leggea, on how powerful organisations can influence how we think and shape what we buy. So before we get started with Susie's presentation, let's quickly go over the format for today's session and how you can participate in the live Q&A. We'll be hearing from Susie for around 30 to 35 minutes. We'll then move on to a 10 to 15 minute Q&A session to answer some of your questions. For those of you registered for the webinar and viewing on the go-to webinar platform, you'll be able to post your questions for the Q&A at any time during the session by clicking on the question mark. If you're watching on a laptop, you'll find the question mark on the right-hand side of your screen or along the top or bottom if watching on a tablet or smartphone. If you're watching us live on YouTube or Facebook and would like to take part in the Q&A's in future webinars, you'll need to register for the session either via the CIM events page or through our posts on the usual social channels and watch it via the go-to webinar platform to be able to submit questions. Suzy has very kindly agreed for her presentation slides to be available to download whilst we're broadcasting, so if you'd like a copy, just click on the handouts icon and you'll find them in there. Again, this feature is only available for those watching via the go-to webinar app. If you'd like to share your thoughts about today's webinar on the socials, you can use the hashtag CIM events, which we'll pop up again later when we get to the Q&A. If you want to watch the session again, it'll be available to watch again on our YouTube channel just to head into the playlist section and you'll find the webinar express folder. You'll find the entire back catalogue of our express series in there too, with sessions covering a broad range of marketing skills and insight. All free to access and available whenever you want. And finally, if you're a university student attending today's webinar, then you may want to sign up to the CIM Marketing Club. All you need to do is hover your camera over the QR code and that will take you straight through to the sign-up page. Alternatively, you can hop onto our website and find it within the qualifications drop-down menu. It'll keep you up to date with the latest trends, innovations and concepts in the marketing industry, so it really is worth taking a look and signing up. So I would now like to introduce our guest speaker, Suzy Allegrae. If you want to turn your webcam on now, Suzy, I'll pass things over to you and the floor is yours. Thanks very much and it's a huge pleasure to be here today. Really grateful for the invitation from CIM to come and talk to you about freedom of thought in the online world. Unfortunately, I can't see you as I'm going through. So I'm looking forward to the Q&A to find out how you're responding to what I'm saying. Unlike a lot of digital marketing, as far as I can tell, there's no way for me to read the room today during this webinar. So the first thing I want to look at this morning is what have human rights got to do with marketing. You may be wondering why a human rights specialist is here talking to you. And I have to say that having been a human rights lawyer, advocate and activist for 25 years now, is only very recently that I've engaged with questions about marketing and realised how important it is to the way our societies are developing in the digital age. But what have human rights got to do with marketing? Why do they matter for you? The UN guidelines on business and human rights frame how international human rights law operates in a business environment. It was really a response to an increasing recognition that the way corporate world impacts on our lives, whether it's things like our right to life, whether it's our right to privacy, may even be questions around right to a fair trial or other civil and political rights, is increasingly important in the way we live. So while traditionally we may have sort of governments as being responsible for our human rights and for human rights violations, increasingly what we're seeing on the ground is that corporations and businesses have a big impact on how we enjoy our human rights. And so the UN guidelines on business and human rights set out what the differing responsibilities are between businesses and governments. So businesses have an obligation to respect human rights, they need to know what human rights standards are and they need to try within their sphere of influence to respect those rights. And governments have obligations to protect our human rights. So they're not only expected to not violate our human rights, but they're expected to do things specifically to make sure that we are protected from businesses and from each other. As an example of that, I'd like to talk a little bit about a case in the European Court of Human Rights where a complaint was taken against Romania because a woman had been attacked by a pack of wild dogs in Bucharest. The authorities were aware of the wild dog problem, but they didn't really do anything about it. What have dogs got to do with human rights, you might ask? Well, what the European Court of Human Rights found was that since the Romanian government were available, they were aware of the threat to human rights, to the potential injuries and threats of life of these wild dogs in Bucharest. They had an obligation to take steps to protect people from these risks which they didn't take. So governments have to take active steps to protect our human rights and businesses have to make sure they're respecting our human rights. And that applies to marketing businesses as it applies to any other kind of business. Human rights are also key to ESG. Human rights really are the S and the G. They are about our societies and they are about governance and the rule of law. So understanding how human rights might affect your work is important to complying with any ESG requirements. And while in the digital world we hear people talking a lot about ethics, particularly AI ethics, human rights are effectively ethics with teeth. They're founded on the same principles that human rights have the power of law and that makes a very big difference in the way they may be enforced. So coming back to the ideas of marketing or online advertising, for me, the big light bulb moment about the online world and its impact on our human rights was when I first read about Cambridge Analytica in early 2017. I knew about surveillance. I knew about online surveillance. I knew about privacy. I'd worked a lot on privacy and the security sphere and counterterrorism sphere. But I hadn't really thought about it in the context of my daily interactions with the internet. And so when I first read about Cambridge Analytica and its potential role in both the Trump election in 2016 and the Brexit referendum in 2016, my blood ran cold. I realised that I might well have been played because I remembered very clearly going into the Brexit referendum where, you know, as someone who'd spent my entire career working on European law and human rights law, my echo chamber was pretty convinced that there was absolutely no chance that leave would win the referendum. And it occurred to me that maybe it was my social media feed. Maybe it was what I was reading when I checked the news that had made me feel complacent. It made me sit back and let it all happen without really taking action and engaging in the debates in a really positive way. And that made me realise how insidious these kind of tactics in political campaigns could be and how they affect not only us as individuals but also our entire societies and the future of our societies. What Cambridge Analytica said it was doing was political behaviour on micro-targeting. And it's a technique that's not limited to Cambridge Analytica. It's still legal in the UK and in many other countries and it's still happening even if Cambridge Analytica may not be on the scene anymore. And what they said they were doing was trying to use our data to get inside our minds and change the way we behave. That was effectively the service that they were offering. And as I say for me, that was a real light bulb moment. I sat up and I thought this is not about privacy. This is not about data violations. This is about my right to freedom of thought and my right to freedom of opinion. And it's about the rights of freedom of thought and opinion of every one of us. If we don't have freedom of thought and freedom of opinion then ultimately the premise of democracy is broken. If we don't have freedom of thought or opinion we don't have a free vote. And that for me was something so fundamentally disturbing that it set me off on a path of looking at well what does the right to freedom of thought mean? What does freedom of opinion mean? And what can we do to protect it? So freedom of thought is protected in the Universal Declaration on Human Rights which was the first document agreed internationally to set out what rights we all need everywhere in the world in order to essentially be human. And so they said that everyone has the right to freedom of thought, conscience and religion. It includes the freedom to change your religion and belief and freedom either alone or in community with others to manifest religion or belief. And it's closely related to freedom of opinion which we find tied to freedom of expression so article 19 of the Universal Declaration says that everyone has the right to freedom of opinion and expression and this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. And as you'll see with this particular article our right to freedom of opinion is intricately connected to freedom of expression and also to freedom of information. And in the digital era this ability to hold opinions without interference and to seek, receive and impart information is truly regardless of frontiers. We are able to access information in ways that we never before believed possible but are we freely accessing that information and ideas and are we freely receiving them? So when you think about human rights you may think they've got nothing to do with you and the idea of freedom of thought when you look at it with religion and belief and as well with freedom of opinion you might think you have to have something really solid in terms of protection. You have to have something well thought out thought before you get protection. But the UN Human Rights Committee has explained that the right to freedom of thought is far-reaching and profound. It encompasses freedom of thought on all matters personal conviction and commitment to religion or belief whether manifested individually or with others. So it's not just about organized religion or political opinion. It's a very, very broad idea. It's really about what's going on inside your head whether or not what's going on inside your head has any value to the outside world or not. And there are two aspects to these rights to freedom of opinion and freedom of thought. The first one is that right to think what you like inside your head. And the second, which is the one we're more familiar with is the right to either express your... manifest your religion or express your opinions. And we hear a lot about freedom of expression for very little about this inner protection. But in human rights law what goes on inside your head is protected to a really, really high level. It's what's called an absolute right and it's protected in that way in the same way that the prohibition on torture or the prohibition on slavery are. Which means that if something is happening which is a violation or an abuse of your right to freedom of thought inside your head that can never be justified for any reason. So in these terms it means it doesn't matter if you're trying to manipulate someone for good reasons, if you're manipulating them you're not allowed to do it. Whereas the protection for manifesting your religion or expressing your opinions is what's called a limited right. So that means yes you have the freedom to say what you like but if what you say destroys the rights of others you will lose the protection of that right. It's not the same for what is going on inside your head. Once you express your thoughts then you need to be prepared for legal consequences if your thoughts and ideas are threatening national security, threatening the health of others or threatening the rights of others and other similar reasons. So what does it actually mean to have absolute protection of what's going on inside your head? Well there are three layers of protection. The first is the right to keep your thoughts and opinions private. You don't have to share what you're thinking and that's a really really key protection that makes it very different from freedom of expression. It's about deciding what you don't want to share. It's about being able to know what it's safe to share. It's about gauging how what you say might go down and as I say one of the downsides of doing a webinar like this is that I'm unable to gauge how what I'm saying is being received by the audience and that again is really crucial to this idea of the right to keep your thoughts and opinions private to be able to tell and to decide when you want to share and what you want to share. The second is the right not to have your thoughts and opinions manipulated and that question of what is manipulation is really important. The European Court of Human Rights has looked at this issue in relation to religion and the way they sort of expressed the distinction in a religious context is the difference between preaching and brainwashing. If what you're doing is bypassing people's rational faculties it's more likely to be tipping on the wrong side. If what you're doing is appealing to people's reason then you're more likely to be on the right side but at the moment in terms of law where that line is is really very unclear but one way of thinking about it might be as the former CEO of Google, Eric Schmidt talked about their job being to go right up to the creepy line and not go over it. That idea of the creepy line is probably more or less where you'll find the line between manipulation and legitimate influence. The last part of the protection is the right not to be penalised for your thoughts alone. So again if you say something that hurts someone else or has other consequences you may well suffer a penalty because of it but you can never be penalised just for what is going on inside your mind and one of the things that the draft of the Human Rights Law recognised is that it's not only about necessarily getting what's going on inside your mind right there's also a prohibition on penalising people just for inferences about what they might be thinking. One way of thinking about that is looking at witch hunts in past centuries where if the witch finder decides that you are a witch based on inferences made about your black cat and the wart on your nose it doesn't really matter whether you've ever thought about anything related to witchcraft in your life you will probably still be burned at the stake for a witch and that I think is a very good example of what it means to be penalised for your thoughts alone not for something you're doing but for inferences about what's going on inside your mind So how might digital marketing interfere with the forum in turn? Why does this matter for digital marketing? Well going back and looking again at the Cambridge Analytica example in a political context this idea of being able to infer or predict thoughts and emotions through data is kind of the oil that drives a lot of social media and a lot of programmatic advertising in particular and what's sometimes called surveillance based advertising So the idea that you can understand in real time what someone's interests are but also what they're thinking, how they're feeling and that you can target messaging to them based on that So this question of inferring or predicting thoughts and emotions through data going back to Facebook experiments and you will have seen a few years ago headlines about how Facebook knows you better than you know yourself Well Facebook experiments indicated that they could predict with quite a high level of accuracy what kind of a personality a Facebook user had based on a certain number of likes So it wasn't just about what somebody said online it was about all of their activity online coming together to give an indication of their personality One of my favourite indications of personality or of characteristics was that the researchers found that liking posts about afternoon naps was a strong indication of being a heterosexual man These kind of things were the indicators that Facebook was looking at to find out what kind of a person you are So not just what you say but what you look at, what you like what your interests are all taken together to decide what kind of a person you are In Australia in 2017 the Australian ran a story that said that Facebook was offering a service where it said that not only could it tell what kind of people its users were but it could also tell advertisers in real time how they were feeling so that they could be targeted when they were feeling particularly vulnerable when they were feeling a bit sad This was a huge story at the time which Facebook said was not one of the services that they offered in the end they said it was just some of their executives who had gone rogue but the idea that this kind of service was available and that it might be a part of a wider marketing strategy and use of Facebook certainly calls into question this idea of where the lines are around our forum in turn and our right to keep our thoughts and feelings private Behave your micro targeting using these real time inferences to influence thoughts with targeted messaging again linking that idea up to the ability to change how we think and how we behave and again a Facebook experiment I think gives a very good example of this that Facebook ran a quite large scale randomised experiment several years ago to see how altering people's newsfeed on Facebook could affect how they were feeling it was called a large scale social contagion model and what they found was that by changing the order of newsfeeds or curating what you see online they could make you either feel happier or sadder by the end of the day and that really shows how the way we receive online information the way our feeds are curated can have a very big impact on what we're thinking and how we're feeling on a daily basis and so using behavioural micro targeting techniques to understand how someone's feeling and to then target messages to try to exploit that again is an area which raises big questions in terms of that protection of the forum in turn and the freedom from manipulation and finally the question of using data to exclude some people from opportunities so those inferences that are being made about you that may be being made about your intelligence that may be being made about your mental health might then be used for filtering out adverts rather than filtering in and Facebook has faced challenges in the US based on discrimination where adverts for credit or adverts for jobs were being filtered to avoid certain groups of people some of those filtering might be on protected characteristics like gender or race but increasingly they might more be based on a general idea of what kind of a person you are drawn from inferences about your online activity and so those I think are three areas which is certainly worth bearing in mind in a digital marketing perspective about how close you are to the creepy line when you're thinking about a marketing strategy using any of these techniques one of the things that Cambridge Analytica really highlighted is how interwoven marketing techniques and our digital online world are with our political reality and it's interesting to see that the debates we're having now often seem like they're new stories that they're new challenges that we haven't dealt with before but I think it's always worth bearing in mind that the Universal Declaration on Human Rights and Human Rights protections we have came out of the horrors of the Second World War and the horrors of Nazi Germany perpetrated on the world. Propaganda is not new and throughout the 20th century the tensions and connections between propaganda advertising and marketing have been a constant theme and Alders Huxley, the author of Brave New World noted in his later work Brave New World revisited that it was by manipulating hidden forces that the advertising experts induced us to buy their wares a toothpaste, a brand of cigarettes, a political candidate and it is by appealing to those same hidden forces and to others too dangerous for Madison Avenue to Middlewood that Hitler induced the German masses to buy themselves a furor and insane philosophy and the Second World War. I give this quote because I think it's very important to recognise that sometimes the techniques that you're using which may seem innocuous or the techniques that are being developed that may seem innocuous in one context may be incredibly dangerous and have unintended consequences and we see that very much in the sphere of political behaviour or micro-targeting and I note that the advertising industry in the UK following the Cambridge Analytica scandal was calling for a moratorium on political behaviour or micro-targeting campaigns recognising this danger but one of the arguments that we heard over and over again in the wake of the Cambridge Analytica scandal was what if it's all just snake oil? How can they prove that they actually made any difference? How do we know that it had any effect on our referendum or on the American election? How do we know? Maybe it's just false advertising it doesn't actually do what it says on the tin but from a human rights perspective you don't have to prove that it actually works for it to be a problem. When we look at the case of subliminal advertising developed and designed or the idea came out of the 1950s in the US this idea that in order to avoid the annoyance of having adverts fed at you when you go to the cinema what you could have is incredibly fast flashing adverts so fast that you're not even aware as a watcher that you're seeing them but that have the impact in a subconscious way of making you go out and buying whatever brand of cola in the break. While it was touted as this great idea because it would mean that we could all be free from the annoyance of unwanted adverts in Europe at least it was recognised just how dangerous subliminal advertising could be and what it might mean for the manipulation of entire populations and as a result subliminal advertising has been banned in Europe from its very inception there's still no consensus as to whether subliminal advertising actually works or not nobody needed to wait to find out if it would work and understand that it was a bad idea and to ban it so what about surveillance based advertising where is it going when I first started working on these issues about five years ago it seemed that it was here to stay even though it had only been around really since I think about 2012 it took off but in 2017 it seemed immovable just a part of our modern reality but earlier this year US President Joe Biden stated the union address stated that it's time to strengthen privacy protections banned targeted advertising to children to demand tech companies stop collecting personal data on our children that's important because the US is traditionally probably one of the most resistant jurisdictions to change and regulation in the tech sphere but President Biden is already saying we need to ban targeted advertising to children about a month ago in Norway a Norwegian government sponsored report asked for Norway to start looking at the potential for banning targeted advertising all together and similar discussions have been going on in the European Union although they're not there yet so it does seem that there is a shift that this idea of targeted advertising particularly surveillance based advertising is being challenged and will be challenged by regulators and ultimately by the law so things are starting to shift so what does that mean for the future of digital marketing? it's by no means the end of digital marketing digital marketing and the digital world and the digital information space are a part of all our lives and they are going to be part of our futures but what it does mean is that there is a time and a space for discussion about what digital marketing should mean in the future and what human rights respecting digital marketing looks like and I'm excited to be here today because I think the answers to those questions lie with you as marketers it's as much about you as it is about the people like me who are working from the human rights end and looking at how we want our future to be how we guarantee all of our rights for the future so in terms of the future of digital marketing one of the big questions will be about defining the limits the first question is what kind of inferences might you be able to make about what someone is thinking or contextual advertising for example inferring that somebody might be interested in buying a tent because they visited a camping website that's probably going to be absolutely fine and contextual advertising is certainly the way many campaigners are talking about the future of digital marketing wondering whether or not somebody has mental health problems whether or not they're feeling anxious and using that knowledge to manipulate them or to try to sell something that may not be in their best interests is likely to land on the wrong side of that line and on the future of digital marketing the second really big question is where is the line between legitimate influence and manipulation and it's not only marketers whose job it is to persuade people of things I trained as a barrister I've spent my life working in human rights advocacy so my job is also about persuading people it's also about influencing policy and changing the future I hope that I'm always on the right side of this line between legitimate influence and manipulation but when you think about the kind of techniques you're using it's important to ask what exactly is it that you're leveraging what buttons are you trying to press and are they about influence on a kind of broad scale are they about making things attractive are they about appealing to people's rational sentiments or are they about trying to get behind people's rational thoughts so defining those limits is going to be really key when thinking about what the future of digital marketing is and now is absolutely the time to start thinking about what the way forward could be it's been a huge pleasure for me being here today I'm going to leave you with a shameless advert for my book if you want to find out more both about the history of our right to freedom of thought including the history of advertising and how that fits within it as I say these aren't new challenges they're old challenges it's just about finding new ways to address them and I also talk about digital marketing the future of digital and the ways that we can find to create the future that will protect all of our human rights going forward into the 21st century really grateful for the chance to be here and I'm really looking forward to the Q&A thank you brilliant that's great thanks very much Susie that's really thought provoking so we're now going to have a short Q&A session we've already got some questions to get us underway which we'll get to in a second but please do continue to post your questions for Susie by selecting the question mark icon and we'll try and get through as many as we can in the next 15 minutes or so and just a reminder for those watching by Facebook or YouTube today but if you want to take part in future webinar Q&As you'll need to register for the webinars through the CIM events page or social posts and watch the session via the go-to webinar platform so we'll take our first question which is how do you think regulation in this area will affect digital marketing in the next 10 years and obviously it's cross borders, isn't it? how do we have a platform when it could be a company that's like Facebook which is based in the States and then different rules in Europe for instance when we start? I think the cross border question is really crucial and as I say I think it's very interesting that what we've seen just this year is both the president of the US and the Norwegian government starting to look at ok what are we going to do, we're not happy with this state of affairs we don't like targeted advertising the question of targeted advertising to children is always the hotspot that's the driver, that's what bothers people the most but essentially once you say you can't have targeted advertising for children in an online space it's almost impossible to then keep going with targeted advertising to adults so what I think will shift I think regulators are going to start making it more difficult to have granular behavioural micro targeting so they say the big question in what President Biden says is what does targeted advertising actually mean and I think the biggest problem and the biggest concern is about this behavioural micro targeting it's about identifying who people are on the inside not just identifying that here's someone who likes sports or here's someone who likes red or that sort of question it's a lot more about who is this person on the inside and putting limits around that in the EU when they were discussing the Digital Services Act earlier this year they did start as well talking about prohibiting targeting based on sensitive data and so that's not just things like race, gender etc but looking more about what data reveals things about what's on the inside and I think using for example mental health data is going to be something that will be fairly quickly that again will probably be at the front end of regulation is saying you can't use data that reveals mental health for targeting in digital marketing so I think it'll be a shift from this idea of as I say whether or not it works is a different question but a shift from this idea that you can have huge amounts of data so that you can understand someone on a granular level and then tailor your marketing accordingly just something that's a lot more about contextual advertising and probably developing online marketing in a way that sort of reflects back more on what was learned in offline marketing if you like rather than this idea of troves of data for being able to understand individuals on a granular level OK, next question someone's commented that they thought it was very thought provoking presentation and then they've gone on to say social media channels are built on FOMO, fear of missing out how feasible will it be to protect people and their rational thought in this context when people are microtargeted? It's incredibly hard, and it's a very good point so in a way there's been a vicious cycle that because social media runs on surveillance advertising the money is in keeping people online is on FOMO so the money for social media companies is coming from that which drives what's being called the attention economy and so it's on a kind of like I say a vicious cycle if digital marketing and digital advertising changes if there is regulation that completely shifts that focus that will change how social media develops it will change how our information environment develops and I think there's a lot of calls for that from all sides including online advertising issues around misinformation issues around reputation management when you're slightly out of control as to how these things work when you hear that Facebook and Instagram don't really know how it works so I think there will be a shift I think the two will go together and I think once you get regulation of that along with regulation of social media I think we'll just see a different kind of social media a different kind of information environment in the next ten years and the question is what will that look like what do we want from it how does this help all of us Next question it's more about social media platforms does the recent and ongoing censorship by social media platforms on people's opinions contributing the freedom of thought and opinion laws do the online platforms have the right to choose who or what they allow on their sites and there's been examples where people have campaigned to block certain people that they don't agree with their opinions have you any thoughts on that it's a separate issue almost it is a separate issue it's a lot more about freedom of expression and there's a massive amount of debates from all angles about freedom of expression online one of the things about the online environment and this idea that we can all get information from everywhere and we can all express our opinions everywhere is that we've seen this kind of shift from ideas of editorial decision making which we see in traditional publishing traditional media to this idea that everything goes and I think one of the activist organisations working on disinformation of ours has put it very well that they say freedom of speech does not mean freedom of reach so you might have the right to say what you like in the corner of the pub within reason that doesn't mean you have the right to have it published on the front page of the newspapers that's a kind of editorial decision and so there is a big difference between editorial decisions and government making decisions on censorship a problem with online platforms is that they have tried to put themselves above both of those things and so the space is very clear very unclear and very contested and so that makes it very complex and the next question hadn't thought of this one but should Alexa be considered stealth manipulation and illegal as it can gather someone's thoughts that may be expressed privately fed into the marketing data being collected about the person then tailored into sales messages I do apologise if I've sent anybody's radio off or something by saying the Alexa word there absolutely, absolutely if you read my book you'll see I haven't got an Alexa in my house although I was kind of shocked to suddenly find that my daughter had somehow enabled her on some other device that she's been shut down again now yes absolutely and I think this is the problem is that where the data is coming from that is then feeding into targeting actually nobody even knows it's not just about social media companies it's about data being grabbed from everywhere and I'd really recommend if you haven't read it looking at Shoshana Zuboff's The Age of Surveillance Capitalism and also Caruso Bellith's Privacy as Power both of those books as well as my own obviously bringing together this kind of holistic view of how everything in our lives at the moment is feeding into this data machine but as I say if there is regulation about what kind of data and what kind of explainability you need to run online marketing then the value of that data will be different and we'll see a shift in how that works and how profitable different types of technology are and that will I think give us the space to then decide what it is we want in our world in terms of technology in terms of the data that's being collected about us in terms of the way it can be used Someone's picked up that you mentioned the Digital Services Act and they wanted to know if this is legislation that the UK is adopting and you mentioned also convention articles are they just persuasive or are they binding or can anything be done to the government if they don't enforce those? Digital Services Act will be European Union law so no longer applicable in the UK The UK online safety bill has been the UK's equivalent process but I don't know where that will land up now In terms of the human rights law the articles that I mentioned are in the Universal Declaration on Human Rights which is a global declaration which is not a letter of the law type law but it's reflected in things like the European Convention on Human Rights and the International Covenant on Civil and Political Rights In the UK context the European Convention on Human Rights which also has a right to freedom of thought and a right to freedom of opinion is contained in our Human Rights Act so that means that every public body in the UK has to respect the rights contained in the European Convention on Human Rights including freedom of opinion and freedom of thought so there can be challenges to government decisions or actions if they violate either of those rights I have to say in terms of freedom of thought and opinion they are rights that very much languished over the last 75 years they've very rarely been used in litigation at all including at the European Court of Human Rights level and one of the reasons for that I think was that a lot of people including legal scholars argued that well yes of course we have the right to freedom of thought but no one can actually get inside your mind anyway so we don't need to worry about it but it is when you start looking at things like subliminal advertising or this kind of surveillance based advertising that you understand that these techniques whether or not they work that is what they say they can do they say they can understand what we're thinking and affect what we're thinking and so that is why I think right now this idea of the right to freedom of thought and opinion is really important in seeing how future regulation develops in this space Someone's commented on US presidents talking about fake news and then someone's gone on to talk about in another CIM webinar there was some mention about fact checking sites and are they actually worsening the spread of fake news and how can this sort of data be stopped without inhibiting freedom of speech Do you have any thoughts on that at all? It's an incredibly hard area I do have some thoughts but it's very complex so what you see is that we have a big problem about disinformation in certain spheres and we see that being taken up for political agendas around the world we see it being used to close down the internet and that is not a good thing for freedom of opinion or freedom of information we see it for internet shutdowns and we also then see it for you know, stoking hostility so it is a really complex area but I think one of the reasons why this has become such a hot topic is because of the business models that we're dealing with and those business models are the way they drive news which again going back to the kind of the question of the attention economy is making us outraged keeps our attention it keeps our eyes on the screens whereas keeping us rationally informed and calm does not keep us with our eyes necessarily on the screens all the time so there's a kind of disconnect if you like with the business model for the attempts to deal with it and in my view things like fact checking sites are coming at the problem from the wrong end well meaning but wrong end of the problem the problem is how algorithms decide what we should be fed what's going to keep our eyes on the screen and I think that is the big problem but it is an incredibly complex area and yeah I've spoken about that in the book and in various other places but it is extremely complex I think we've got time for one final question we seem to have a lot of things going on in Westminster at the moment and I'm not quite sure they're focused on this particular issue today but someone's made an interesting comment and trying to sort of separate out the inverted comments harmless marketing for sales and political PR do you think there'll ever be an update to the law to ban political parties from lobbying through social media because you've talked about Cambridge Analytica and the potential impact of that unless they market as commissioned advertising or hybrid tutorials is there any way that they could be banned spending on that? I mean it's a really interesting question and one of the things that I found amazing was that in the same year that the data protection act went through giving political parties an exemption so that they're allowed to use our data for profiling and targeting in ways that other businesses or the businesses are not allowed to so at the same time as that went through MPs were sitting debating Cambridge Analytica on how terrible it was and we had a report from the information commissioners office called Democracy Disrupted talking about the scale of the problem in British politics but obviously politicians are benefitting from it so Turkey's over for Christmas they went through and voted for the political exemption and a similar law in Spain however was challenged in the constitutional court in relation to privacy and data protection but also in relation to ideological freedom so there kind of equivalent of a commission for human rights said that allowing political parties to use massive amounts of data to profile and target people was potentially engaging this ideological freedom that's protected in the Spanish constitution so in Spain this kind of profiling and targeting is not allowed but in the UK and in many many countries around the world it still is and so I think it will be something that will be tackled and I think it could be tackled through a modernising of election law it's something that doesn't make sense that when you look at a political party broadcast on the TV which is really tightly conscripted the amount of time and the way that these things have to be presented and then you just go online and you get bombarded by YouTube because such and such a party knows that somebody in your house on your wifi your next door neighbour is interested in that political party so I think there is a really big question about electoral reform in the era of social media that hasn't really been properly addressed yet right that's interesting I think there's been some interesting developments while we've been on air so let's watch that space yes I think we may have a new prime minister about to arrive on the scene that's one of the questions that's just someone's just said that the prime minister has resigned so watch this space I'll go and scroll afterwards we've got some catching up to DCs while we've been busy with it so that's been absolutely fascinating and thank you so much for delivering this session I think from the comments people have found that really thought-provoking so unfortunately that's all the time we have now for the Q&A session and for our webinar today I'd like to say thank you to Susie for the fantastic presentation and to the CIM North West Group for organising this webinar we do hope that you've enjoyed the session and found it interesting and worthwhile we'll be sending out a short survey in the next few hours and would love to hear your feedback it would only take a few minutes and all survey responses are anonymous and what you would like to see in our webinar express series in the future we'll be back again with our next webinar express with the creative director for STV Victoria Allison who will be sharing how to create marketing campaigns with purpose and will also share some of her favourite campaigns you'll find further details listed on the events page of our website and you'll also be able to register for the session too and just a little reminder for those watching us on Facebook or YouTube today if you register for the webinar and watch it on the go-to webinar platform by clicking on the link in your confirmation email you'll be able to take part in the Q&As so that just leaves me to say a final thank you to you for joining us today and we hope you've enjoyed the webinar take care everyone and we look forward to seeing you again soon


Welcome to learn English live. My name is Sherry and I will be your presenter or your teacher for this evening. So if you could please let me know that you can hear me and you can see me. That would be great just post in the chat so I can see if you are able to hear me and see me. Let me know that would be fantastic. So let's see who we have here. Anna, welcome Anna and Gertrude. You are the first two students here. And let's see who else we have with us today. We have Michelle is here. Hello Michelle and Mohsin. Mohsin, Jonathan. Great to see you Jonathan and Mae. Mae, I know you might be on your way to work. And Alex, nice to meet you Alex. I don't know if we've met before. So nice to meet you. Thank you Gertrude for letting me know. So thanks so much for waiting. I thought I was live and I was talking, talking and I'm looking at the chat and I'm seeing you guys are still talking to each other but you weren't talking to me. So I had to hit that button again. So thanks for waiting guys. It is Tuesday evening and it is 7.04 where I live PM. It is my daughter's 15th birthday but wait she did not arrive until about 8.30 PM. So she's not quite 15 yet. So you receive you 5 on 5. Awesome. And so Alex, good evening Andre. Good evening. Nice to see you. Oh, I love I have spoken to some students at a school in Indonesia and it was a lot of fun. That is definitely one of the places that I would love to travel to is Indonesia. So I hope you guys are having a great day. This lesson is going to focus on pronunciation of the long vowel sounds. Now last week, well two weeks ago, we had a lesson on the short vowel sounds and the short vowel sounds are more challenging typically for non-native speakers to learn how to pronounce. So I anticipate that you may find the lesson on the long vowels to be a bit easier than what you found the short vowel sounds to be. So Alex, oh yes, Alex Ecuador. Yes, now I'm remembering I have a dear, dear friend from Ecuador and I'm hoping to travel there once COVID. Once COVID is no longer an issue. Ecuador is actually the first place I'm planning to travel. So that's fantastic. So let's get started guys. What do you say? We're going to work on pronunciation. This will mean that you are going to need to say the words and sentences out loud as we do the lesson. So please make sure to get the full benefit of this lesson that you are saying these words out loud and then also listening to my pronunciation so you can try and mirror my pronunciation to the best of your ability. Remember to be patient. It is not always going to sound the same. My pronunciation is not perfect either and I've been living here and speaking English my entire life. There are different ways to pronounce the sounds but I am going to try and pronounce the sounds and words in the most neutral accent possible. Okay, so let's just take one last look. We've got, yes, so let's go ahead and get started friends. Thanks for joining. Remember to support Learn English Live. Please attend our live streams. Share about Learn English Live with your friends who are also wanting to learn English. Robin does a fantastic job supporting the community around the world of individuals who want to learn to speak English fluently. So let's get started. So we have over 40 phonemes in English. 20 of these sounds are vowel sounds and I spoke during my last pronunciation lesson about how vowels do not get the love they deserve. They deserve lots of love guys. We need to pay attention to our vowel sounds. We learn them right away but then we get focused on the consonants for a lot of reasons but the vowel sounds are important too. Danilo, hello from New York. Nice to see you. So let's take a look. Students will often want to practice pronunciation of consonants. I often will have people say, hey can you help me work on the TH sound? Can you help me work on the CH sound? And I'm glad to assist students in doing that but please pay attention to those vowel sounds as well. So the long vowels are pretty simple in that they're pronounced by saying their letter name. Long A, A, Long E, E, Long I, I, Long O, O and Long U, U, A, E, I, O, U. One of the first things that you probably learned when you began your journey towards becoming an English speaker. Okay, hello Huda. Nice to see you here. There is a moth that's flying around. Oh goodness. So the long vowel sounds are often the easiest for non-native speakers to be able to identify and then also in turn pronounce. So let's talk about how the vowel sounds are the meat of words. What I mean by that is they are the anchor. Think about it. We count our syllables based on our vowels. That's how we know how many. You look at the vowel. Oh, there's three vowels. Let's count the syllables. They are the meat. They are the anchor of the words. Vowels add the meaning to the words. If you change the vowel, it can often completely change the meaning of the word. So let's look at an example. Next. First, we're going to talk about the schwa sound. The schwa is not a long vowel sound. It is definitely a short vowel sound. It is the unstressed short vowel. It is the most commonly used vowel sound in the English language, but the long vowel sounds are still important. And I see here that I'm going to make a correction here, folks, because I see I did not have a period. Although the schwa is the most commonly used vowel sound. Let's do a comma. The long vowel sounds are important. There we go. That's better. So let's take a look at two words that help us maybe understand a little bit more about the importance of our vowels. We have bead and bide. So I can't hear you right now, but I want you guys to say these words. Ready? Let's say it together. Bead, bead, bide. We change the vowel. It moves from a bead and let's see if I can find a bead. So this looks like a bead. It's actually the top of some perfume, which I'm gonna put some on because you know it's always nice to smell nice, right? Too bad you guys can't smell it. It smells really good. But beads. We often wear beads on necklaces. So my necklace here, there are beads on my necklace. Beads that are on the chain. I will try and find it for you. Here we go. Beads. These are beads. Beads that are on the necklace on the end of my necklace. A bead. Then we also have bide. Long eye bide and that means we're going to bide some time. I'm trying to bide time in this lesson to see if there will be more students that join us. Bide. Okay, so change the vowel. It can completely change the meaning of the word. Alright guys, so remember you can ask questions as we go through the lesson. I'd be more than happy to answer them. We're focusing on vowels and specifically, that's a hard word to say, specifically. Let's practice that word. It starts with the blend, a consonant cluster, the sp, sp, s, f, c, c, l, specifically for syllables, specifically. You try. Specifically. That's a tough word. Specifically, the long vowel sounds are what we're focusing on. However, if you have other questions about vowels, feel free to ask and I'll do my best to get to those answers. So I am no longer drinking the big cans of soda. I am trying to be more health conscious, exercising, and trying to eat healthier because COVID has decreased my activity level and so I need to be more aware of what I'm putting into my body. Specifically, yes, most seen specifically. Okay, so let's get started on the long vowel sound. So Michelle, bide. We're going to bide some time. We are going to try and capture some time, slow time down. You can also bid someone. You can say goodbye. I bid you a do. And then bide would be a form of that. Bide. All right. So long vowels we have cape for our long a, a, cape, cape, the long e, tea, tea. Guys, I don't drink tea. I know that's crazy. It is probably the most popular drink besides water, right? Or coffee. Maybe coffee is. I don't drink to your coffee. I long, I right, I right. Oh, rope, rope. Now you need to be saying these with me, okay? To get the full impact of this lesson. You're saying these words with me. And then the long you is do, do the last a in no, specifically. Yes, you are. That is one of the aspects of co-articulation. You don't say specifically, specifically, you move right over it. It pushes together is a long must be at the second letter. No, you can have a long vowel at the beginning of a word. Amen. Amen is what I would say at the end of a prayer. Amen. That's the long a. It can be the first. Okay, so the long a vowel sound is essentially a two part sound. So this is the description of how to pronounce or produce the long a begin with the tongue pushed somewhat forward in your mouth, but in a neutral position forward slightly neutral neutral meaning it's not high, it's not low. It's kind of in the middle to produce the a then as your jaw closes slightly. The body of your tongue is going to move upward until it is near that tooth ridge. So the tooth ridge is your it's actually called the alveolar ridge, but it's right behind your top two teeth. You can feel it with your tongue and it's bumpy. That's why it's called a ridge. It's similar to the position of the sound when you make a Y sound. Yeah, yeah. So tongue in a neutral position a a a and then it's going to move a a move slightly the front sides of the tongue touch the inside of the top teeth at the end of the sound a a and you know what my tongue doesn't get quite that far a a but it's close.  Let's say a a you can get a better feel for the movement if you do the long version a. Okay, let's continue. Here is a word using our long vowel sound and it's something that I don't like. I am not scared. I'm not afraid of spiders big insects really do not scare me. I do not like snakes ever since I was a small child I would have nightmares about snakes falling from the sky actually snakes falling on top of me. I don't know why. So let's practice this word snake snake snake a a snake now I gave you a trickier word because the long vowel sounds like I said are a little easier to produce so snake I am afraid of snakes we've got a couple of different long a vowel sounds here in the sentence I am afraid of not a long a aid afraid there's your first long vowel a sound of snakes all right now let's push it all together I am afraid of snakes I am afraid of snakes are you afraid of snakes let me know guys in the chat box share with me let me know if you're afraid of snakes and we can even make it shorter and more similar to what a native English speaker would say I'm afraid of snakes we would change that to a contraction I'm afraid of snakes so who's afraid of snakes let me know in the chat if you guys are afraid of snakes it's quiet chat today hmm let me know so yeah yes yes so maze afraid of snakes snake yes I am afraid of snakes too even if they are smaller snakes they're still scary to me okay so let's talk about our next word which is train and Jonathan doesn't like snake Michelle I am going to do a lesson on diphthongs because diphthongs can get a bit tricky train train oh Anna is afraid of frogs very interesting so Anna then maybe you would not like this I use my frog all the time with my students with my young students a dwee hi dwee good to see you dwee is afraid of snakes because snakes can bite suddenly yes yes snakes can kill people especially if you live somewhere that you're not able to seek medical treatment quickly yeah Jonathan I wondered that same thing is is it a frog it looks like a frog in the emoji Anna is it not a frog is it a snake let me know so let's talk about this word train train train long a turn a train you can feel it with this particular word you can feel how it is a combination of the two sounds together a train I live near train tracks which it's true I do live near train tracks and maybe I don't know if you guys can sometimes hear during my lives you might be able to hear the train going by I know Robin has when we've had some meetings he's like is that a train yes it is it is less than a block from my house Antonio great to see you very careful with snakes yes a lot of rattlesnakes in the snoring desert yes I imagine so gotta be careful so let's practice the sentence I live near train tracks I live near train tracks and let's try it again even at a faster pace I live near train tracks great well done everyone so good morning shodgy great to see you Anna says yes it's a frog but yes I'm afraid okay well you know it's it's whatever it I'm not I'm not judging no judgment on my part so Michelle you don't see snakes we have quite a few snakes where I live we don't have poisonous snakes so much rattlesnakes there we do have them but not a lot we we don't have poisonous snakes very often so our next word is pray pray and I wanted you to see that there are different ways to spell this long a so we have the a by itself in snake we have the AI train and then we also have the a y pray pray so let's read the sentence for pray we pray for a vaccine for the virus we pray for a vaccine for the virus and let's try it even faster we pray for a vaccine for the virus okay so I am entrusting that you are practicing these words as I'm saying them and you are mirroring my sentences we do we do pray for a vaccine for the virus and there was some promising news yesterday a couple at least here in the United States a couple of different manufacturers have developed vaccines that are about 94% effective and currently the data is showing minimal side effects so that is a wonderful thing the governor in my state actually just released that we're getting we're almost to the point of a full lockdown like what we were back in March because it's it's not not very good where I'm living at currently for the pandemic okay so let's move on to the long e vowel sound the long e vowel sound the tip for this sound is to have your tongue in a forward position again with the body of the tongue near the tooth ridge the tongue is going to be higher in the mouth for this sound than for any other vowel in English so the e the long e vowel sound your tongue is at the highest position in the mouth compared to all other vows you've got aw which is a very low vowel and e which is a very high vowel the highest vowel let's try it again e e you can also feel there's tension in your tongue as well because the tongue is so high your jaw is relatively closed when you pronounce this song e the sides of your tongue are gonna touch the top side teeth during the sound e and you can feel that e my tongue tends to touch more on the right side than the left e cheese yes cheese is a word that uses the long e vowel sound and it's spelled with the double e fantastic cheese the tongue is higher in the mouth like I said earlier for this sound and for any other vowel in English because the tongue is so high we keep our jaw relatively closed this is a repeat of the slide but I wanted just to help you really get this concept that our jaw is pretty closed for this sound compared to like I said the aw and the really open ah the short a vowel sound you have to really open that mouth be yes we be is is it's all about the cheese so I did not use that word though for long e in the lesson here is our first example again I want you to look at both the spelling and we're going to practice the long e beat beat beat so here is a sentence I feel beat there's a couple of different ways that this sentence can be used so I wanted to give you some context so let's say you're actually participating in a competition and you're not doing well you can say I feel beat I feel I'm going to be beat and you could also use this sentence to say I feel beat meaning I feel tired I feel beat when you feel really tired you can say I feel beat so let's try it again more quickly I feel beat okay long e now I could not teach the long e vowel sound without using the word teach or teacher let me back up for a moment we have a question here most of you want to know how I feel beat okay you can feel beat if you are tired you can also feel beat if things are piling up on you and you feel like there's no way that you're going to be able to win in a situation you feel beat okay so what will Robin teach us next so let's slow it down teach teach so different going from eat each little bit different movement there teach what will Robin teach us next now you try okay and let's speed it up what will Robin teach us next what'll Robin teach us next I did it even quick more quickly there what'll Robin teach us next that is one of the effects of co-articulation okay here is a different way to spell the long e the double e just like in Alyssa's word of choice which is cheese weep eep weep now with the ee our lips do spread ee weep so let's just do a little exercise okay let's try aye aye aye a e aye a e you can feel your mouth and how it moves aye e one exercise that I will often do with patients who are at the hospital who have experienced a traumatic brain injury or a stroke we will practice the vowel sounds and we will say ee because you move from the lip rounding with your lips forward to the lips spread it's a great exercise for your muscles in your mouth ooh ee oh Antonio you feel beat from your heart so okay let's take a look at that sentence I feel the beat oh I feel the beat from my heart okay now I understand I didn't read it correctly at first I feel the beat from my heart or you could say I feel the beat of my heart I feel the beat of my heart I feel the beat from my heart either would work yes I since I am now trying to be healthy I've begun exercising again I used to be very fit and I'm trying to get fit again and last night I was doing some exercising that included salsa dancing and other Latin dances and I could feel my heartbeat I'm pretty hard it was racing my heart was racing weep let's get back to this the girl began to weep the girl began to weep what eep weep let's try to a little speedier the girl began to weep now weep is a word that means cry but when you weep you are having significant amount of tears coming out of your eyes down your face weep okay the girl began to weep there's also a tree that's called a weeping willow and I feel they are beautiful trees I don't see them very often anymore when I was a kid I used to like to swing on the branches of a weeping willow so let's now move on to the long eye vowel sound are you guys there are you asleep I don't know there isn't a lot of activity or chatter in the chat box so don't forget to ask those questions the long eye vowel sound now let's take a look at how we pronounce the long eye the long eye which is transcribed here is a two-sound vowel that ends in a brief Y sound I so you're moving from ah ah e I I and is here we'll seen a bunch of tears yes a bunch of tears for weeping I this is my eye and it uses the long I have also on to say it I so let's take a look at a few words at the beginning of the sound the tongue is low and it touches the bottom side teeth so let's get into that position act like you're going to say the long eye but don't say anything yet your mouth opens and your tongue is touching the bottom side teeth then as your jaw closes slightly the body of your tongue is going to move upward until it's near that tooth ridge again similar to the position of a Y sound I I good to see thanks for the wave Alyssa the front sides of the tongue touch the inside of the top side teeth I I and this reminds me here is our first target word that we are going to say so Alyssa and friends that we are going to say right or I right right there is a slang that is I eat I eat which means all right I eat or right or kind of like saying yes do you agree is that okay I eat that's a slang so our word is right let's try our sentence turn right at the evergreen tree turn right at the evergreen tree let's try it even faster turn right at the evergreen tree maybe that was a bit too fast right right and rights can be a direction it can also mean correct lots of things okay now I have a tricky word so I have two words that sound the same but have different spelling we have right as an R I G H T then there is right R I T E which here is our context in our sentence puberty is a right of passage to adulthood hey D nice to see you and Alex there to spell write a third way which would be W R I T E I write my name and I believe I have a video about these words I think I'll have to check I've been doing a lot of short lessons on tiktok and Instagram which leads me to taking a quick break to remind you if you do not already follow me please check out my personal YouTube channel I am putting together some great new videos for learn English with Sherry my YouTube channel it is listed below if you look below the video feed you'll see my social media I have my YouTube channel I have Instagram where I do live videos and I have so well then have shorter videos that are lessons and I am on tiktok as well so you have three different ways to follow me on social media and get access to some lessons and resources so puberty is a right of passage to adulthood hmm are there cultural traditions where you live that are rights of passage if there are please share in the chat box I would love to hear that so for example in the United States the 16th birthday is an important birthday it is the age that most states will allow teenagers to acquire a driver's license 16 so the age of 16 is a right of passage and we refer to it as the sweet 16 sweet 16 so sometimes there will be special birthday celebrations that are very large for usually girls will have a big sweet 16th birthday party and everyone wears very fancy clothing they will dress up for the big sweet 16th birthday party okay so let's move on to our next word which is yes right is a ceremony yes it is a ceremony so if you are at church you have maybe there's ceremonies there you hear about the rights that you receive when you are going to pass away they have specific prayers or rights that they give to an individual who is going to die different religions have different ceremonies of course okay so we have kite kite kite I kite so our sentence here is a sentence that can be taken literally it can also be used as an idiom that is go fly a kite go fly a kite go fly a kite so we could be telling someone go fly a kite like get a kite and go and fly it but the idiom go fly a kite means to tell someone go away go fly a kite I don't want to listen to you right now I don't want to talk to you I don't want to see you go fly a kite it's a nicer way of maybe saying what you would say if you were cursing at someone go fly a kite okay so let's move on to the long oh vowel sound let me get another drink I wish I could give up caffeine but I can't it's I guess I could I could but it's really difficult let's go yes long oh vowel sound perfect so guys for the rest of the lesson let's start to share some words that you think have these but first we are going to practice pronouncing the long oh it's also a two sound vowel that ends in a brief w sound oh you you're round your lips oh oh oh oh oh our lips are rounded with this sound the body of the tongue is pushed back and it's more in a lower to mid mouth position and your bottom teeth can be felt along the sides of your tongue so let's focus on what your tongue feels like oh oh you can kind of feel some tenseness there and you can feel the sides of your of your bottom teeth oh again my tongue touches the right side more so than the left it's not that uncommon to have one side of your body be a little bit stronger than the other oh yes oh sounds like toe row mo so the sound moves into a w sound by raising the jaw slightly and closing the lips into a small circle oh oh yes Antonio the right to baptism the last rights the last rights is what is given to someone who is going to die the last rights and the right to baptism okay so the body of the tongue moves forward upward until it's the tongue is near the back of the hard palate so let me give a little bit of a description let's take the tip of your tongue and push it up against the roof of your mouth and if you push it up at the front of your mouth it feels hard that's your palate the roof of your mouth the top of your mouth is called the palate towards the front it's hard bony there's bone there from your from your your jaw and and basically your mandible and maxel that's hard if you push your tongue back scrape the tip of your tongue back towards the back of your mouth you feel that it's not as hard anymore the tissue becomes more soft that is the soft palate towards the back of your mouth is the soft palate on the top and then towards the front it's a hard bony piece and that's the hard palate so the body of your tongue moves upward until the tongue is near the back of the hard palate oh oh okay so here we go we are going to practice some words let's start with the word note note note I got in trouble for passing a note I got in trouble for passing a note I did when I was in school I did get in trouble for passing notes that was something that I enjoyed doing with my friends was passing notes of course now the kids don't pass notes they text each other on their phones secretly some kids can text from their phone with their phone in their pocket and they can have their hand in their pocket and text without ever looking I think that's crazy but they can do it our next word which is spelled with a different see here we have note which is the oh another letter the consonant plus e then we have o w row row were you at the end of the row let's practice that or oh row this is a tough word guys the R is hard to say row row you're going to feel your lips row move twice or oh because it starts with the or which there's some lip-browning then it's gonna move to the oh and then the w that's at the end row that's a tough one were you at the end of the row let's try it again were you at the end of the row okay guys you're doing great we are near the end you can do it our next way to spell the oh sound is with the oh a phonemes coat coat coat coat so round and rough coat round oh ow and rough different those are different so you're looking at with rough that is a short you vowel sound rough ow ow is a dip thumb out coat coat so we have coat wrote boat moat tote tow go so bow he needs a new coat I think I want to buy a new coat for winter this year okay so now let's move on to the long you vowel sound oats yes oats who eats oats for breakfast my good friend he's always saying he had oats for breakfast and I'm like hmm I know creamed wheat used to be popular when I was young and then oats as an oatmeal is popular yes Michelle low and so hello Layla good morning Layla you are not too late you are here low and so would definitely apply to that sound oh Alyssa do you like to eat oats for breakfast let me know what do you guys like to eat for breakfast what do you eat in your country you know what I have this morning I had a half of a slice of pumpkin pie that was my breakfast gratuitous you love oats good morning Layla I had pumpkin pie for breakfast I like pumpkin pie I made some pumpkin pie for my daughter's birthday meal that we had last night okay so let's talk about the long you and how to pronounce the long you sound it is a two sound vowel that is similar to a Y sound followed by an OO sound so you you nasi goring for breakfast Anna please explain to me what that is what does that consist of Michelle you eat okay so you would say I eat toast you don't need to add the s to make that plural it's just toast whether you eat one slice or two slices you can signal exactly what it is by saying I I have two slices of toast I have toast okay you yes you that comes from a song that I like to listen to you it's a fun dance song bread oats fruits eggs and orange juice gratuitous you're making me hungry and of course Layla eats cheese and oats Alyssa do you have cheese for breakfast my kids like to make scrambled eggs scrambled eggs so you crack the egg into a bowl you scramble it and then as you are cooking it on the stove you add cheese to it that's what they like so the long you begins with the jaw mostly closed the tip of the tongue is very close to that tooth ridge again mostly closed don't say the sound but just place your mouth as if you're going to say the sound and you can get a feel for where they're talking about there fried rice okay okay no problem Anna fried rice excellent the sound transitions into the sound from you by closing the lips into a small circle you while lowering the front of the tongue so let's feel that you okay you can feel that tongue lower you at the same time as the front of the tongue lowers the back of the tongue rise raises you you okay I can feel that let's try it you you you a little different than you it's good to elongate these vowels when you're practicing them so you can really feel what your mouth is doing okay do we you like that as well yes we go through a lot of eggs at my house a lot of eggs oh Laila thank you I really enjoy our lessons every week thank you so much for you guys that you are supporting us here and I appreciate it so at the same time as the front of the tongue lowers the back of the tongue raises so Alyssa likes scrambled eggs mixed with cheese as well or do you go through a lot of eggs at your house Alyssa because we do I buy 18 eggs and sometimes that doesn't last a whole week but I do have four hungry children at my house teenagers and my oldest is 21 so they eat like there's no tomorrow have you ever heard of that phrase eat like there's no tomorrow or drink like there's no tomorrow yeah they eat like there's no tomorrow youth flute yes Anna yes those are great examples of words that have the long you so our word is unicorn unicorn here's an example of a word that has the long vowel sound at the beginning of the word unicorn unicorn when I was young I liked unicorns I did there is a movie that's called legend or no maybe it's labyrinth hmm I'd have to remember but there are unicorns in this movie the actor's name was Tom Cruise he was very young then now he's not but he in this movie it was a fantasy film and there were unicorns and the unicorns were being hunted for their magical horns suit suit ooh suit hmm we're talking about you the long you sound here if it was suit then it would be the long you but it's ooh suit so that's different okay Irish oats hmm what are Irish oats Antonio I'm not familiar with that whenever I hear Irish added to anything I always just assume that maybe it means there's alcohol added that's probably not an appropriate thing for me to think but maybe there's Irish oats meaning that the oats are grown in Ireland that could be if you can describe that to me I'd appreciate it unicorn cute cute cute cute the puppy was cute okay Alyssa yes you are a fabulous unicorn huevos rancheros and jerky beef excellent that is your breakfast okay oh boat is the long oh sound Layla we did study that earlier and you've got me you've got me curious here so I'm going to take a look at something one moment I want to see I'm just looking at a word here talk amongst yourselves about what you like to eat for breakfast I will tell you my breakfast varies but okay so I I like to eat sweet things for breakfast that is a downfall of mine um because it's not good for you so suit is a long you sound suit is the long you I wanted to confirm with that suit fruit root the long you the puppy was cute so that is our sentence let's practice that sentence the puppy was cute cute ha ha Layla thank you Antonio you roasted your own green coffee that's amazing Jonathan likes eggs with cheese as well is that cheese Jonathan your you have a cue there so I'm kind of not sure okay Michelle okay we need to fix your sentence I am the most old people let's change that to make that grammatically correct okay let's change it to say I am the oldest pupil oldest that would be the correct way to say that you could also say I am the wisest pupil because you have lived more years and you've gained wisdom Antonio loves spanish spinach omelets too okay our next target word is rude rude rude rude I find rude people annoying I find rude people annoying and this is a true statement which is another word that has our vowel in it true I have a few pet peeves a pet peeve is something that you find annoying you do not like and it would be things like nails on the chalkboard that sound that's a pet peeve I don't like rude people I get frustrated when I see people being rude for and there isn't a reason to be rude and Gertrude says that she wins the award for the oldest pupil here I don't know that you guys would have to have to figure that out amongst yourselves okay so we're going to wrap things up here we're going to do a few activities at the end just a few practice words but pronunciation of the vowel sounds in running speech can be challenging we do know that uh thank you yes Leila and on the flip side I've been a student and I've had some teachers who could be pretty rude to students as well so it can work both ways most languages have fewer vowel sounds than English so for that reason it adds another layer of complexity to learning the English vowel sounds so let's practice this sentence I want to get the blue tool we have the long u sound twice blue tool I want to get the blue tool okay here's our next one read this out loud or repeat after me I should have closed my eyes I should have closed my eyes I should have closed my eyes I should have closed my eyes my children say this to me if we have one bathroom in our house and four kids so there are times when someone needs to come in the bathroom and you're in there and they'll come in and I'll be getting out of the shower or something before I grab and they say I should have closed my eyes right so yeah I remember when I was a kid and if I saw my parents I would say the same thing so I should have closed my eyes we are going to condense that into a contraction should have okay so now let's do an exercise this is where you are going to participate students so let's listen we have two words and I am going to say a word you are then going to put the letter of the word in the chat box are you ready let's give it a go your word is read read read is it a or b read so apparently gratuitous is older than Michelle read have some answers coming in here Miriam great to see you thanks for being here okay it sounds like we have a lot of winners here yes the answer is b read we have the long i in letter a ride and read ride read read ride if you say them quickly they do sound somewhat similar ride read ride read don't read while you ride your bike Jonathan that would not be safe here is our next exercise we have two words please choose a or b here we go pony pony pony so did I say a or b pony there's a song that I like to dance to that has this word in the title good here are the come the answers thank you Antonio for explaining that yes everyone the answer is a pony pony and moving on we have a or b cry cry cry a or b don't cry I probably say that at least once a day at my school because my students are three four five and six years old so there's usually at least one child crying during the school day yes gratuitous is the wisest well she should be the more years you have the more you should learn from life right yes the answer is a cry cry okay so let's fill in the blank I would like for you to use a word in the blank that has a long vowel sound I'm not looking for one specific word I want you to come up with a word that has the long vowel sound yes Layla I would agree when there sometimes it's hard to not feel sad when you hear someone crying oh myriam try don't cry I love that that's awesome I always try to validate my students feelings because they're crying for a reason they're expressing something so when people always say don't cry don't cry well that's their expression that's how they're feeling so I try to validate those feelings first and then try to help them feel better it does not have to have six letters I just use that amount of blanks any word that is appropriate for the sentence that has a long vowel sound in it he is a cute baby yes and Layla you gave two words so that's fine too he is a cute baby we've got cute with the long you and baby has the long e at the end baby so Michelle it can be a word with any amount of letters as long as it has one long vowel sound in it he is a I'll tell you what word I was thinking of when I wrote this sentence okay Nirmala welcome thanks for being here Nirmala that is there is not a long vowel sound in either of those words we need a long vowel sound a e i o u mad man two short vowel sounds Antonio success success those are two short vowel sounds as well makes sense but you need a word that has a long vowel sound Michelle he is a geek yes that has a long vowel sound it is spelled G E E K double E and I always tell my children that nerds rule the world nerds or geeks geeks rule the world geeks are very smart individuals rude guy he is a rude guy that's appropriately that's an appropriate to those two words are appropriate he is a geek yes Michelle rude guy I'll wait just a moment to see what else we have my lesson is going long today students I apologize for that so are you let's see here looks like my video stream is lagging are you guys able to see me and hear me okay it looks like everything's fine nice child that's a great one I long eye he is a nice child okay so Alex doctor ah that's a short short vowel sound I was thinking creep he is a creep E long E he is a creep of course none of you are creeps all right so let's continue thank you so much for coming to the lesson today I will continue to wait just a moment to see if anyone else has a word that they want to add to this sentence and reminder to you I do have my Instagram which is listed here learn English with Sherry I am also on TikTok and finally I do have my own YouTube channel learn English with Sherry and cheese lover yes where did she go where did Alyssa go that's great Anna I will be uploading a video a cooking video I made a meal last night that was delicious they had a lot of cheese in it and I will be uploading that to YouTube maybe even this evening so thank you so much for coming I appreciate it and I hope that you found the lesson helpful to you and keep practicing be patient with yourself don't compare your journey to becoming an English speaker to anyone else's journey everyone's journey is different and that's okay you're you're welcome Alex and so you said thank you very much for helping me to learn English I'm not sure what Divertito is thank you so much I'm working on my Spanish myself Alex you're welcome Alyssa ah okay and yes where is sleepwalker I have not seen sleepwalker at my lessons for a while HD is a sleepwalker and thanks guys welcome and I hope you have a great week I'll see you soon take care and be kind to one another goodbye everyone