Say welcome and thank you so much to all of you for joining us today either live or for the recording because this will be available to you in perpetuity on the American nonprofit academies archive. So we are going to talk a little bit about telling your story through your website and Steph Davis has joined us for that as has Julia Patrick CEO of the American nonprofit Academy. I'm Jared ransom, you're nonprofit nerd CEO of the Raven group, and we continued to be grateful and so appreciative to our presenting sponsors, each and every one of these companies exist for one main purpose and that's for you to help you forward your mission throughout your community and to help you do more good so if you have not checked out those companies and the sponsors please do make sure that you do that. And again today we have stuff Davis CEO and web designer with stuff Davis web solutions, joining us today. Welcome. Thank you. We're really excited to have you with us. Tell our viewers again where you're coming to us from. I am calling in from Friberg main, which is on along the New Hampshire border. Okay, well super cool, we have viewers from all over the country, actually internationally as well. And this is a great discussion to have with you because, as we were talking about in the chat chat day stuff with you that, you know, we need to be looking at what our normal cohort used to look like and that's what one of the things that the pandemic has led us to, I think, in many many ways, be more open to different people that could be working with us. But they might just not be sitting in the cubicle next to us. So this is really a cool discussion to have with you to have you share with us your genius and what you're seeing. So first and foremost, can you really empower a nonprofit with a website that I mean they just like got to ask that question right off the bat. Yeah. I mean, just like all businesses need websites but every goal of a nonprofit organization is obviously different your missions are different, but you need to be able to connect to your donors or your community. You know, do you, are you just trying to collect donations so that you can then put it out into the community to support to complete your mission. Do you instead, you know, bring members into host events and you know, educate your members in that way. Do you need volunteers, you know, there's lots of different things that a nonprofit needs from the public to be able to run and support your mission and with a well designed website. Everybody can find you easily. It's clear concise someone comes to your website. They know exactly what they're supposed to be doing when they get to your website they can easily find out who you are. I know I'm sure everyone has been to that one website that all you want to do is find the hours that the stores are open or an email address or a phone number. Basic things and it's like why can I not find this. Right. So if you have a website that you love that is designed to meet your brand that people can go and be like, Oh yes, I see you're raising money to give kids lunch at school or you are trying to educate, you know, women of color or, you know, whatever you're trying to do, they can come quickly see what it is, and then know exactly how they can support what you're doing. Become a member so that they can receive those services that you're trying to that you're working to provide. So stuff I'm curious if you do this, mostly through the narrative so through the content or if you do it with the photos to tell more of the story. What is that best balance. So it's a mixture photos are extremely important. They. I've been to websites where the they're using the wrong photos and you I completely misunderstood what their mission was just because they were using the wrong photos. Yeah, it was very confusing. I was so surprised when I found out what they actually did I was like, Oh, didn't get that. You also want to remember that everybody that's on your website. They're on your website for like 30 seconds, if that to decide if they're going to stay and do more. Or 10 seconds probably even and or, you know, if they're no not interested so photos capture the image capture them very quickly and be like yes this is what I want to do this is who I want to support. And then with your text, you know, you need the narrative you need people people want to know you. So you need to have that narrative there, but again, they're going to be there quick and easy. So you need to have bullet points, you know, headings on your things so that they can just skim through your site and know what you're trying to accomplish. You know part that you just described that I totally agree because I think, you know how we communicate in the narrative for the nonprofit sector. So many of us are used to writing things for grants or for proposals or for reports and we tend to be much more verbose, and we don't use the bullet point mentality that I think you'd need to have when you're communicating on the web. I'm wondering if we can draw drill this down even further about the usage of smartphones and somebody coming to your website through their their mobile device and then how that changes the experience even more. Yes, definitely. And you have to make sure your website is optimized for mobile viewing, like, and as again, I'm sure everyone's been on to a website that is not.  So you need to think it's not just that they're scrolling on their computer they're scrolling on their phone so if you don't have things bolded and clear and concise, at least initially, they're not going to stay. And you want them to stay because if they don't stay they're not going to donate the money they're not going to join the event that you have coming up they're not going to do whatever. So you need to have like, even just things like if you read blogs you see this like you'll just have like one line pulled out so it's like captures the attention or one or two sentence a sentence or half of a sentence bolded and larger so oh yes this is what I'm trying to do those bullet points the numbering you know you're just always thinking skim reading this is not a grant. You don't you want to have the basic information on there have on your website, depending on what you're trying like more of what you're trying to do on the website, you know there is a place to have it more detailed and have that information out there for people, but your initial thoughts and design need to be very clear and concise so that nobody gets lost they can quickly see what they're trying you want them to do. So let me ask a follow up question to that then. Are you advocating that we should design for phones first and desktop second, or what's your thought on that. I don't think so I think I think you just need to be aware of both users. I think, especially photos if you have the photos on there if you catch their attention and have something longer to read there's a good chance they might go and open it on their desktop and read it there. You know they're in the middle of work, and they click a link and you know they're on their desktop so you need to have it in both places, but you need to then just make sure that it looks correct and is easy on the eyes and easy to see on all devices. One of the things that I know many of us have experienced during the last 18 months is that our reach has expanded so whether individuals have taken the opportunity to move and relocate, but I've heard from a lot of nonprofit companies that their constituency base is no longer just local like it's really expanded. I think some of that is attributed to many virtual opportunities of connection, whether it's a meeting a webinar or even an event that they you know went virtual many nonprofits have attracted donors or constituents from all over and so that is something I think that we want to consider and really that website is the main vehicle. And so that that is the main vehicle of communication. So stuff how do you suggest that a nonprofit communicates their mission and vision to this broad scope of constituency using the website. I think I'm going to end up repeating a lot of already said because it's just not important. But first of all, I think before you even invest in somebody like paying somebody to your website, because there are many ways to get a website built but before you say okay we are going to hire a designer and developer and have them build it. You need to know your brand down to a T you need to know exactly who you want on your site. When they get to the website. What do they want to do. What do you want them to do with out that information. You know what fonts do you want to use, you know, if you are trying to attract donors that are doctors, you're going to use very different fonts than if you're trying to, you know, entice, say high schoolers, you know, you need to have an image of that website and the layout and design of that website is going to be completely different. Because those people and it doesn't matter what you want. You have to remember you want it, you need to do your donors, or your members who are coming to that site. Before you even spend the money, put a lot of investment money and time into that is you need to know exactly what your mission is, and what you want people to do on the website. Once you're there, once you have that, then, you know, your designer would say, Okay, you want people to donate so donate buttons here we're going you just spread them out organically through the website, you know, so that people know where what you want them to do you have a clear navigation your menu at the top is very clearly labeled you want to do this. One of my friends that I have talked to a website designed about and she's like, you know, it's not even like saying, contact me, like if you want them to contact, because that could mean anything. You wanted to say, email us, join become a member like, you know those quick terminologies again, people are going to be on your site for 10 seconds 30 seconds. If you think about how you're processing information when you go to other sites, you don't stay on websites for very long. Even if it's somewhere you want to be. And so you need to be make sure that when that person comes to your website, they one can quickly and easily find out what you do, and how you do it. You know, and then know exactly what you want them to accomplish while they're there. I'm curious and again I know you're a web designer so I don't mean any ill will on this. If an if an individual spends such little time on a website. Do we really need one. I mean, again, it's like, and a second, a second part to this question is how many pages should we have right like are we really just looking to capture someone's attention to take action. And what is that action and so do we need a landing page or do we need like 15 pages. Again, no ill will I have a website everyone has a website, but if people aren't reading, and they're only spending such a short amount of time. What does that look like. Yeah, so I'm going to use I am the Vice President of the nonprofit called women in restoration engineering. And I've managed the website for a number of years there we are goal is to provide education and networking opportunities for women in the construction and engineering design industry so architects engineers trades women, like those are our members and who we are reaching out to. What we do this is we have events.  I just did a webinar a couple weeks ago, and I was in Maine, my three panelists to earn Boston and one was in Cincinnati, we had people calling in from California and all of this stuff and we had this amazing discussion it was so much fun. You know we've worked through our website techniques and everything and so when people wanted to sign up for that website, or for that webinar, they went right to our website, and checked out right on there in the past so like the social media links all links went right to one specific site. Anyways, you can hodgepodge things together, but that means they go from the social media posts, they go to your website, they get redirected to event right or something else and then might be kicked out to PayPal to pay for it. So, at what point, you know, at what point do you lose people, like you have too many steps. They're going to lose those people because again, they're, they want to be in and out they're like okay I'm going to do this this sounds great and then, you know, or a link is broken because you've got four links that they have to go to or whatever. It just gets too complicated laughing because absolutely that has happened to me and it's like, oh my gosh. Right, you want to collect donations. You can design it have a website that you do it right there. Maybe it opens up a little pop up to finish things in PayPal, but you don't have to send them all over the internet to try and do what you're trying to want them to do. You might be trying to collect donations and volunteers so you have one place that you can send everybody to meet everything and then, you know, within that website you can redirect them to specific things so if you're wanting to do it. Volunteers you sign up here if you want to donate you to go to this link. It also gives you the benefits of the SEO elements and all of that thing so you show up in Google searches so maybe someone doesn't know you, but they want to support I'm going to bring this up again kids, you know help kids buy lunches at school. So they can search for that, and then because of the SEO and because you have a website that will come up. If you just have Facebook and a random email list, you're not going to show up to these new potential donors. Very important. You have any things to think about and you know I know many nonprofit leaders that they manage their own website or the website for their organization internally but as you said you know there's also like yourself and others you know web designers. I'm curious though how often we should be in there making changes updates maybe adding a new page or moving a page. And I'm thinking in particular because it's you know q for end of your fundraising there's a lot going on when it comes to outreach and communication. What are some of your best practices that you implement with your clients in regards to website updates and or changes. Yeah. So, um, you know this is all based upon every organization what you're trying to accomplish. If you basically are using it as a landing page, you know, you can have your vision and mission and call to action clearly done on one single page if that's how you want to do it. And in that case, you know every month or two you should just go in and check and make sure your plugins are all up to date and that your website is backing up correctly and because you don't want that to crash like that's your, your lifeline to the rest of the world in so many ways so you don't want that to crash. So like that's the bare minimum of just checking that which is very simple to do it doesn't take much, you could easily have somebody, you know, on in the organization doing that or you could pay somebody if you want more.  Well then when you're in there you can check the other stuff. You know, making sure you have events up to date, you know, okay you did an event you have pictures you should be up to have a place where pictures from the past events are there so people don't just see that you have something next week but they see that you've had this, you know, for the past three years and they can look at those photos and see oh my gosh look at all of those people doing all of this stuff this is a lot of fun. We I want to do this and just have that social evidence that you have done this you are making a difference. I love that you said that because I think that's a missing link for a lot of us when we market our nonprofits and we can talk about the future but I think it is important to talk about the past, and especially when you're looking at maybe deeper conversations such as sponsorships, investors, that is an important piece to help communicate your stability, the level with which you perform the things that you do, even in the case of who showed up.  I think that needs to be on there. But I love what Jared said and going back to that piece of that quick visit and yet we're putting so much time and money into our websites if that true visit is so short. Doesn't that reframe how we're using these websites.  Who you're trying to attract and, you know, and then what you want them to do. And if you don't know what those are, you're not going to have a successful website, and if those aren't clear, you're not going to have a successful website and no matter if your investment in that website is the time of one of your board members to build it and buy it from scratch, or if you're paying somebody thousands of dollars to design it, you know from scratch and custom build it. If you don't have that clear, then people aren't going to visit or they're going to visit and leave and they're not going to do it and you're not going to gain anything out of having this website except having a website. You know if it's not properly designed to attract your potential visitors. You know you're not going to get anything out of that investment. Well that's one of the things is you know how much time because again many of us are creating our budgets now moving forward. What is this cost and time to create a nonprofit website I know that there's websites that have so many bells and whistles and there is so many now that will say you know with artificial intelligence. Let me help you create your website pick the template and the font and pick the, you know, like your branding and so you can say here's my top four photos, kind of enter all of this information in and then literally with a push of a button I might have done this before stuff like, I don't know let's just see what this website looks like you know. Um, so how much should we be thinking about yeah as we allocate our budgets. Yeah, so this is going to, I'm not going to really answer the question I'll come out I will give a wide range, but there are so many amazing web designers out there that will not only, you know, they might provide they have templates that they just plug in your information like you were coming across, they plug in your information, and they do it and you know you can have websites like their women and men out there that do it in a day. You'll have a website done you pay, which is awesome. There's also people that personally for me, I go in and you know we have many calls to make sure we know exactly what your nonprofits mission vision is who you're working for everything that I've already mentioned today to make sure that your website is custom designed just for you know, no one's going to have that website again it's going to be the most attractive to who you're trying to reach out to and all of that stuff there's things that you can add on there's events. Plugins that you can have again to register directly how you do donates, collecting contact information for your email list to keep in touch with all of those donors and potential donors. There's so many things that you can think of there's, you can have membership sites so members can pay extra and just, you know, they have this closed site that only they can do. So, obviously, those can get very detailed and can take, you know, three months. You also have to remember the time that for that three months, you need to go into it with your copy done all of your branding done your logo done you everything set up to ready to go there's going to be back and forth there's going to be changes. But if you don't have that done. It's going to take much longer and it's not going to be a good experience for your organization or the web designer because it's just going to sit stagnant for months on end. Unless you have somebody that's doing the copywriting or whatever there's lots of people you can bring in to help that. So, you know, you could have a website done for like $500 based on a template, you know, quickly done, you could be paying upwards of $15,000 for all of these other elements brought in. But before you look for somebody you really need to be like, this is what I, we want that membership site it is very important to us that our members have a private space to get information that we can host virtual events that we can do whatever. You know what, I don't have a ton of information that I need to share we've got like three board members and that's our whole organization. I only need a page, I just need one page that gives all of the brief rundown of what we're trying to do. Again, you can work with web designers to talk out on what you need, you know, homepage about page contact events and trying to think and then making sure you have a place to donate or whatever. Like those are kind of the basics that you need. You can do it in one page you can do it in four pages. You can spread it all out. You have press releases you want to make sure your advertising you have a blog and do I use this the basic template that comes with WordPress or whatever platform you're using or do I have this custom design that works just for us kind of thing. Sorry to interrupt I was gonna say I think it's important to say that just because you've launched a website or you've changed a website doesn't mean that that's the end all be all that it is a constant evolution. And, you know, so if you start with a page great. And then if you want to add several more pages or as you continue to evolve as an organization or throughout the year, you can still go back to that website but I think it's very important. One of the things that I've said stuff is to really know your audience and to know your brand because those are two really really big, I believe, as successful elements as you continue to empower your, your organization through the website so thank you for everything that you've done with us your, your time is valuable your expertise is so needed in our community. Again, we may not spend a lot of time on a website but it is still proven to be a very critical vehicle so thank you so much stuff. Thank you for this information. Make sure you reach out to her. I really loved. One of the takeaways for me in our conversation was how much the web designers are not going to be there to save us that we have to show up prepared, knowing what it is that we want to do that the web designer is going to help us navigate that. I think, you know, the big takeaway for me is that we need to be prepared and, and to work through this with the designer, you're not just going to show up at work one day and the website is going to be done. Yeah, I don't know. I don't know that would be even if you do like a one day turnaround thing with, you know, one of the web designers that provides it, you have to have everything ready before that day, like if, if you don't have the photos picked out, they can build the website. It doesn't, it doesn't work. I love it. Well stuff this has been great. I think it was a great time of the year for us to revisit this conversation as so many of us going to that final push for our year and boy what a year it's been our websites are really a big part of how we communicate. And so this is a discussion that we need to be staying up with. If you want to hear Steph's information, check her out. I think you'll like what you find. Again, I'm Julia Patrick CEO of the American nonprofit Academy even joined today by the nonprofit nerd herself, Jared ransom, thank you so much to all of our sponsors. Without you, we would not be here having this robust discussion so we say, we say thank you thank you thank you very much. Hey, Jared. What do we like to say every day when we end the show.  So you can do well. Thank you so much. And we appreciate your time stuff we'll see everybody else again tomorrow have


Hello, Aloha, and welcome to Power Up Hawaii, where Hawaii comes together for a green energy future. My name is Raya Salter. I'm an energy attorney and principal of Imagine Power LLC. Today, we're going to talk about Hawaii's clean energy development and why it's important to the mainland United States and also throughout the globe. We're also going to talk about how we may need to do business a little differently when it comes to energy so that we can really reach our renewable energy goals. So it's clear, one thing that's very true, why is Hawaii a leader? Well one reason, people care deeply about renewable energy here in Hawaii. According to a 2013 University of Hawaii study, 97% of folks here in Hawaii support renewable energy. Why? According to the study, people in Hawaii are concerned about the environment, they're concerned about sustainability, and they're also concerned and frustrated by high energy prices. And as we know last year, Governor E. Gay made 100% renewable goal by 2035, the law of the land. So Hawaii is the first state in the nation to have pledged a 100% renewable energy goal and is leading the nation on renewable energy in that regard. It's important to note that the leadership of Hawaii on renewable energy is not only important for the US mainland but also important throughout the globe. So we're going to talk about this today. Let's get started. First, let's talk about the mainland. Environmental advocates in the mainland have been fighting for renewable energy goals and other tactics and policies that will further renewable energy for a very long time, as you know. When I was an energy attorney with the Natural Resources Defense Council in New York advocating for clean energy, we were fighting as hard as we could to see New York State achieve a high RPS. When Hawaii stepped forward and became the first state in the nation to embrace a 100% renewable energy goal, it was incredibly exciting for us. And after Hawaii took this step, it almost seemed like there was a domino effect on RPS. Hawaii 2015, 100% renewable energy. Oregon, the fair state of Oregon, 2016, adopted a new aggressive renewable portfolio standard as well. 50% by 2040. Then, what was extremely exciting to me, of course, the Empire State, the great state of New York. The Big Apple in 2016 also reached for an extremely aggressive RPS. So, I really want to say thank you.  Thank you. No problem. Sorry. I really want to say thank you, Hawaii. Thank you for your leadership on clean energy. So, last June, I was in New York when the Hokulea sailed into Manhattan for World Oceans Day. I think it was a beautiful example of what Hawaii brings to the Empire State and also to the rest of the world. To me, the culture of sustainability and clean energy is part of what Hawaii is bringing around the country and also around the world. So, why is this important? Hawaii has, as we've talked about, shown leadership in clean energy in the United States. Of course, Hawaii is also an island nation with very close ties to other nations in the Pacific. Let's turn now to focus on how Hawaii's leadership here is also leadership in the Pacific. And it's important to talk about how Hawaii can work with other small island nations in the Pacific to discover energy solutions that can be applied for islands and also throughout the globe. So, this past spring, I had the opportunity to visit several island nations to talk about this very subject, the importance of island nations working together for a clean energy future. I discovered that it is clear that our brothers and sisters in the Pacific are moving towards clean energy for islands and want to work with Hawaii in order to achieve these goals. And I'm going to talk a little bit about the islands that I visited and the conversations that we had. I visited Fiji, Tuvalu, and the Kingdom of Tonga to talk about clean energy and a renewable energy transition for islands. So first, I visited Fiji as the guest of IUCN Oceana, who were extremely generous hosts. There, I was part of a team that met with local environmental and conservation groups in addition to meeting with the energy and utility and infrastructure ministers of the country. We were able to speak with them about the importance of the renewable energy transition, in particular, in regard to resilience. This is power and energy being able to withstand extreme weather events. As we were there, the island of Fiji had just suffered through Hurricane Winston. You're seeing a wonderful welcome ceremony, a Kava ceremony that they gave to us when we came to Fiji, even though they had just been under water for this terrible storm. We were able to talk to a lot of folks, IUCN Oceana and the energy and utility and infrastructure ministers, about what is it that you need to achieve 100% renewable energy so that you don't have to spend as much of your budget on fossil fuel? What is it that you need in order to keep the power on during intense hurricanes? And what is it that you need to bring energy access to people who have never had it before? Some of the answers, I think, are the same answers that we are searching for here. Here we are with the infrastructure minister, the chair of the Public Power Association, the head of IUCN Oceana's energy program. That's also Hawaii's own Hank Rogers and his wife, Akemi. So it's clear what is that we need. We need microgrid systems that can provide energy access to a remote area. We also learned that some of the priorities for people living in those areas are solar ice machines, why? Solar ice can help cool fish so that the fishing industry can prosper and also create a microbusiness for people who can package and sell the ice. So it was absolutely a treat and very interesting and helpful to see how Fiji is leading the world on renewable energy. And I think it's important to note that the Ambassador to Fiji, Ambassador Thompson, has been elected the President of the United Nations General Assembly. So that may mean that he can set an oceans and energy for islands agenda that can further help guide islands towards clean and renewable energy. So also, through this trip to the Pacific, I visited the island of Tuvalu. Tuvalu is a fascinating country. It is an island chain, but the main island houses about 9,000 people and is only six miles long. And it is only, I think, at its furthest width. It's not three miles across. You can drive up the one road and back in Tuvalu and you can look and you can see the ocean on both sides. So it's a small nation of wonderful, warm and friendly people who also have an extreme need to protect their country from extreme weather events that they will experience even more frequently due to climate change. And a big part of that is keeping the quality of life, keeping the power on for people who live there and being able to have the power for use for related energy infrastructure projects. So here we are in the nation of Tuvalu. You'll see they've got some great signs, labeling standby, backup and master power. This is their master power station. We were also able to take a look at the solar array that they have installed in Tuvalu. They have state-of-the-art equipment, solar with an excellent set of backup storage for energy. And of course, what's always the most wonderful and interesting part of such a trip is to be able to see and meet the people. We were given a wonderful reception with traditional dancing by the children of Tuvalu. Next, we moved on to the kingdom of Tonga. Tonga has been taking leadership on renewable energy for several years. Tonga was actually the first nation, a small island nation in the Pacific, to develop a clean energy roadmap, and that was in 2005. They have also developed a program of policies and projects aimed at creating a 100% resilient Tonga. So it was certainly a pleasure to go and meet with the Prime Minister of Tonga. Here we are with the Prime Minister of Tonga. I think by his willingness to meet with this delegation from Hawaii to talk about renewable energy really shows how much it is a priority for the nation. We were also able to meet with some of their top utility administrators. This is a Stanford-educated engineer who runs the utility on Tonga, extremely prepared, progressive, and smart, looking to get the lessons that they can glean from the mainland and Hawaii and elsewhere to be on the absolute forefront of renewable energy in Tonga. We also had the privilege of going to the beautiful island of Hapai and met with the mayor of Hapai, who also is very motivated to see Tonga and his island on Tonga be 100% renewable energy. And of course, again embracing and experiencing wonderful cultural traditions, we feasted as the guests of our extremely warm hosts everywhere that we went. And the island of Hapai was no exception. So I think the takeaway from my trip to the Pacific was A. Other island nations see Hawaii as a brother or sister nation in developing clean and renewable energy solutions for islands. And there is a willingness to work together to develop these solutions. I think that it's extremely important that we work to find the solutions to these problems together. So I hope that I have convinced you that what Hawaii does with clean energy is extremely important not only on the mainland but for many other parts of the world. In fact, the innovations that happen on islands and in Hawaii have the potential to not only help other islands in the Pacific, but help islands in the Caribbean and also islands and other oceans and I think provide the foundation for finding solutions to clean and renewable energy worldwide. And we'll be right back. Hi, I'm Stacy Hayashi and you can catch me on Mondays at 11 on Think Tech Hawaii. Stacy to the rescue. See you then. I'm Ethan Allen, host of likeable science here on Think Tech Hawaii. Every Friday afternoon at 2pm, you'll have a chance to come and listen and learn from scientists around the world. Scientists who talk about their work in meaningful, easy to understand ways. And you'll come to appreciate science as a wonderful way of thinking, way of knowing about the world. You'll learn interesting facts, interesting ideas, you'll be stimulated to think more. Please come join us every Friday afternoon at 2pm here on Think Tech Hawaii for likeable science with me, your host Ethan Allen. Aloha, I'm Kaui Lucas, host of Hawaii is my mainland every Friday here on Think Tech Hawaii. I also have a blog of the same name at kauilukas.com where you can see all of my past shows. Join me this Friday and every Friday at 3pm. Aloha. Hello, Aloha and welcome back to Power of Hawaii. Again, I'm your host, Raya Salter. I'm an energy attorney and principal attorney with Imagine Power LLC. Today we're talking about why renewable energy in Hawaii and the progressive leadership that Hawaii has demonstrated in renewable energy is important to the mainland and not only the mainland but to the globe more generally. So we talked about, we talked about some of the gains that have happened in the mainland since Hawaii stepped out to take this courageous step to be the first state in the nation to adopt a 100% renewable energy goal. We saw the state of Oregon adopt a new RPS and we saw the state of New York, the Empire State adopt a more rigorous RPS. And again, as I had mentioned before, as an advocate in New York I'm a recent transplant having moved here earlier this year. I was an advocate and an attorney with the Natural Resources Defense Council and we have been putting on the pressure and turning up the heat on the government of New York which is a progressive energy state to go ahead and take the step forward and say we are going to set an aspirational, a high aspirational goal for renewable energy. Why is an aspirational goal so important? One, it sets the tone, it sets the tone for business, it sets the tone for advocacy, it lets everyone know here we are, we are in the business of renewable energy in the state. Come invest in this state and make solutions happen in this state. That's one reason why RPS is so important. What's another reason why RPS is so important? We need guideposts and markers to figure out how are we going to get to 100% renewable energy? How are we going to actually change and transform the system? Believe it or not, it's not easy to dig into the details of any particular utility system and from the ground up really say not only what are the technologies that are going to allow us to move forward on renewable energy now and what are some of the technologies that are going to be developed five years hence and what are some of the technologies that are going to be developed 10 years hence? So it's almost impossible to have an ambitious transformational goal that's based on what can be measured incrementally right now. So we have to when we embrace ambitious goals, we need to have faith, have faith in progress, progress that we as Americans and others throughout the world have demonstrated through our ability to innovate and have faith that there is going to be greater and greater opportunity and better and better technology to forward us towards these goals. So this is just two reasons why RPS is important. I'll add a third reason why a renewable, a robust renewable portfolio standard is important. A state doesn't only have renewable energy goals. A state has a full slate of energy policy goals that may relate to saving energy, that may relate to making energy more affordable and it's important as we look at where we're going to be with 100% renewables that we fold these other goals, some of which are similarly ambitious into the program and the regime. So I just wanted to speak a little bit to why a robust renewable portfolio standard is not just pie in the sky and why it really is so important that Hawaii took the step in leadership, helped push states like Oregon and New York and is also providing leadership to other nations in the Pacific. One other piece about that, that the folks in the Kingdom of Tonga were just really so progressive, so helpful. The Kingdom of Tonga had had a 100% renewable energy goal like Hawaii now does but they had saw that there were some real challenges in order to meet those goals and they had rolled back their expectations for meeting them. Now this happened at Paris at the beginning of the year, which I know many people are aware is where the nations came together to put together a historic climate agreement. In Paris, every participating nation provided documentation that described how they were going to contribute to the reduction of global greenhouse gases. Tonga took a look just earlier this year at where they were and what their capabilities were and they said, you know what, we're going to roll back from 100% at Paris because without the help of the international community, without support financially, without technological expertise, we can't make this our goal on our own. So I think it was very significant that I was able to speak with their energy team and really say, come to Hawaii in September for the International Union for the Conservation of Nature World Conservation Congress. Come and stand with Hawaii, stand with the Governor of Hawaii and recommit to 100% renewable energy because we can do it and we can do it together and use this opportunity on the world stage in order to do so. And I think it was a 100% reflection on the progressiveness of the Kingdom of Tonga that they came and indeed did that. Here we are with the Deputy Prime Minister of Tonga. Also on that day, we had the top utility official from American Samoa come to talk about 100% renewable energy and there are instances where other nations are in fact ahead of where we are. So the top, well not other nations, American Samoa is the US territory but the official from American Samoa was able to come and announce that this year they have achieved 100% renewable energy on two of their outer islands which was an exciting announcement and goes to show how we can work together. You saw that picture during that press conference, Boutou Malai from American Samoa talked about how excited they were to reach 100% renewable energy and also how they learned a lot of lessons from Hawaii and the Hawaii utilities in order to do so. So we've covered a lot about why aspirational goals are important and why international and national collaboration are important to renewable energy but let's dig in a little bit to some of the major challenges that we face and what we need to figure out here in Hawaii that will allow us to go ahead and be that model for other islands and be that model for the rest of the country. So we know that it will is not the problem. Renewable energy, sustainable energy, energy independence is I think baked into the morality of the folks who live in Hawaii as evidenced by 97% of people in Hawaii being supportive of renewable energy. So what is really holding us back? What are some of the trends in the power and utility industry that is preventing us from getting 200% renewable energy? Well one thing I think that folks understand is that as people take advantage of rooftop solar on their individual home and experience the benefit of a reduced energy cost every person who defects from being a customer of the utility that is a customer that is lost by the utility. So there is the idea that as more and more consumers leave the grid then you will have less and less consumers there able to create revenue for the grid. So how the utility makes money now is that it invests in the energy system and it receives revenue back from customers and the more energy that the utility sells by and large the more money that the utility makes. So you can see how as more folks go off the grid this can lead to what some call the utility death spiral and I think I've got an image that tries to explain this. This is something that has been of concern. This is something that has been of concern to utilities all across the country. Hawaii is absolutely no exception and as I think is very graphically displayed here what you've got is utility revenues spiraling down and ultimately what would happen if the utility wasn't able to make money? Well as more and more people were able to have their own systems theoretically that would mean less and less money to maintain the system. That would mean that the most vulnerable customers who aren't able to leave the system would remain on the system and it could be a disaster of a breakdown in service, a breakdown in safety, a breakdown in reliability and it could cause energy prices to skyrocket. So that is terrifying. Does it really need to be that way? Does it really need to be a zero sum game? I think I've got a picture that tries to illustrate. Does it really need to be a zero sum game where one person is happy and others are not and then the only way for the other one to be happy is for the other to not be and I think that now this is not the case. There are a number of techniques and ideas that can change this dynamic and it's really about new paradigms. It's about the utility and customers and government and civil society really working together to think how can we change this model of how we do business? And this is, of course, extremely important. One way that we can change this concept is thinking about how does the utility make money? If we modernize our grid to create a more efficient energy system, can the utility have new revenue streams that can support this new business model? And I think the answer is yes. As more and more customers have rooftop solar, as more commercial industrial consumers have solar, the utility can make new revenue streams by providing grid services, enhanced grid services. The utility can also invest in technologies that will allow for more clean and renewable energy to be put onto the grid, which also could create a new revenue stream. I think I have a picture of what we call sort of smart grid. This is what a more flexible and efficient energy system could look like. This is a system that includes rooftop solar, wind, energy management, and batteries and other technology that can make a cleaner grid. Sometimes it makes sense for the utility to make money by saving energy instead of by generating and selling energy. This can be for several ways. One, energy efficiency can have extreme value to the grid. Also, it turns out that the power is not priced evenly at every time of the day. The most expensive time for electricity is at peak time of day. If the utility can save, then they can save money. Also, if we could have multifamily buildings and others participate in clean energy. Thank you so much for joining me today on Power Up Hawaii. I hope that we can continue to talk about these important topics and how they will roll forward with important stakeholders as we move ahead. Mahalo.


with his faithful Indian companion, Tonto, the daring and resourceful masked rider of the planes led the fight for law and order in the early western United States. Nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. Come out of the past from the thundering hoop feet to the great horse Silver, the Lone Ranger rides again. Come on Silver! Let's go become! I am Silver! Oh! He had become an almost legendary character. Many of the stories about the masked mystery rider dealt with his unusual speed and accuracy in the use of his pistols. Most people had heard about the Lone Ranger's guns but few realized that there were no others like them. Sam Colt had designed and made those two and then no more. Two passengers, a man and a woman, rode on the westbound train. They had come all the way from Washington as agents of a foreign government. Their mission was to steal the masked man's six guns and they were bound for Cripple Creek where spies were held in jail after failing in a previous attempt to secure the special weapons. Cripple Creek of all places for me to go. Choice is not ours, Marine. Our duty is to serve the leader. The choice was mine when I married you. I should have known there. You thought the work of a spy was fascinating. In Washington, yes. But in this wilderness, I... Perhaps we won't be long in carrying out our assignment. Menken, if you expect to secure those guns quickly, you flatter yourself. No, no. After all, Marine, this masked man, this Lone Ranger's human, a bullet in the heart will drop him as well as the next one. I recall that Steinrich and Fleming made similar statements and they're in jail. They were careless fools. Don't underestimate the Lone Ranger. I don't. Did you make a careful study of the information that had been gathered about him? Of course I did, Marine. I memorized each word of it. He's done great things. Perhaps he stands out among the people of the west, but they're mostly savages.  I'm still working on it. Before you can get the masked man's guns, Menken, you must find him. I'm working on plans that'll bring him to us. But they're subject to change. Marine, I think we can base our actions on what we learn when we reach Crippled Creek. When we reach there. This trip seems endless. And even when we leave the train, we aren't at our destination. Patience, Marine. Patience. Ha! This endless train trip is bad enough, but riding in the stagecoach. How I dread it. While enemies moved toward the Lone Ranger, the wires of Western Union carried a message to the masked man. A coded message sent in care of the pod ray of a little mission. Ponto had secured that message from the pod ray and hurried to deliver it to the Lone Ranger. Oh, Scott. Open up. Open up. Important news, Tutto. That's right. A message come by Telegraph. Let me see it. Here. Thanks. Sam Colt. Perhaps he has some further information about these foreign agents who are trying to steal the designs of my guns. A message in code? Yes. I'm just working it out. I don't know. This is strange. Yeah? What him saying? He sent a small package to me. Coming by mail. He sent it before he knew about the foreign spies. What in package? Colt doesn't say that he wants us to be on the lookout for it. He's sure it doesn't fall into other hands. It'll be addressed to the pod ray at the mission. Saddle Silver. Steady this. No, Colt. We go to Padre at mission. No, Tutto. Mail for the pod ray goes to the post office in Cripple Creek. Oh. That's where enemy in jail. The sheriff in Cripple Creek will help us. He'll ask him and the agent in the stagecoach office to be on the lookout for a package from Colt.  Well, we're ready. Steady there. Come on, Tutto. Get him on the post. Jasper Menken and his wife Marie were not the only passengers on the stage for Cripple Creek. The third individual was a man of average size whom they had noticed on the train. You will say your name is Smith. That name will do as well as any. How far are you going, Mr. Smith? That depends on many things. We're going to Cripple Creek. Do you plan to stop there? Depend. This is our first trip into the West. Have you been here before? Three things. We read many stories about a rather mysterious individual who's supposed to be in this part of the country. Perhaps you know all about him. He's called the Lone Ranger. I may have heard of him. My gracious, Mr. Smith, you are noncommittal. Am I? Get up there.  Marie, look over there. Menken. Those are Indians. Come on. Yes, they're coming this way. I don't like the looks of it. It looks bad. Hey there, you pest. The driver's calling. If you've got guns, you better get ready to use them. Looks like we're in for trouble with Redskins. Menken. Menken, you hear that? Why do we ever come into this terrible country? Got a gun, Menken? Well, yes, I have. You better prepare to use it. And you, Mrs. Menken. I'm frightened. Well, let's scenarios will start flying any minute. You better get down on the floor of the stage. It's less likely to be hit. Yes. Yes, Marie. Do like Mr. Smith said. Here they come. Guard has opened fire. Here they go. Open fire, Menken. We haven't much of a chance, but we may be able to get some of them. Here you are, folks. You've got a fight to change. This is your treat. The war on the fight to change. Get in there. The Indians swept down on the stage with savage fury, firing with stolen rifles, as well as bows and arrows. The guard and driver fell in the first few moments of attack, and the Indians grabbed the dangling reins and brought the sticks in hand to a halt. They'll capture us. They'll burn us with a safe. Please tell Marie you're not helping any. Keep firing, Menken. We're going to have help. Look over there. Soldiers. They'll rob those devils. Keep firing. Don't give up. We'll come through again. No. Smith. Smith. Troopers was too late to say of the lie of the guard and driver, or of the man who called himself Smith. However, the men in uniform routed the attacking savages before Menken or his wife re-injured. Have they gone? Yes, Marie. But you can still see them. Soldiers are chasing them. Oh, thank goodness. Maybe the soldiers are going to have help. Look over there. Soldiers. They'll rob those devils. Keep firing. Don't give up. We'll come through again. No. Smith. Smith. Troopers was too late to say of the lie of the guard and driver, or of the man who called himself Smith. However, the men in uniform routed the attacking savages before Menken or his wife re-injured. Have they gone? Yes, Marie. But you can still see them. Soldiers are chasing them. Oh, thank goodness. Maybe the soldiers will come back and see if we need help. They'll take us on the crippled creek. What are you doing, Menken? We're going to find out about our fellow passenger. He's dead. No doubt of that. Well, then leave him be. We're going to find out who he is. What's the difference? My dear Marie, perhaps he has credentials that identify him. And frequently it's convenient in our line of work to take the identity of... Yeah. Look, Marie. What is it? He called himself Smith, huh? Why, listen. Who is he? My dear Marie, we were traveling with a special government agent from Washington. Look. His real name is Cartwright. He carries a letter signed with a name of high authority. Who was it addressed to? Sheriff Dale at Crippled Creek. To the United States Marshal and to others who may be concerned. It requests that Cartwright be given all possible cooperation. Well, it's as far as I need to read. Why? Marie, I planned on posing as a traveling salesman. Yes. With this letter, I can reject all former plans to get the guns of the Lone Ranger. You'll identify this dead man as Jasper Mankin, your husband. I shall pose as Inspector Cartwright from Washington. The Lone Ranger was in the office of Sheriff Dale in Crippled Creek. He showed the lawman Sam Colt's message about the package that was to come by mail. You don't know what's in the package, huh? No, Sheriff. But it may have some connection with the foreign spies who were trying to get my guns. I'm wondering if there's more of those spy critters around here. Why, Sheriff? Well, right after we jailed those three that you captured, some critter went into the telegraph office and sent a message to Washington. It was in code. Did the operator know who sent the message? No, he was a stranger in town. I see. But speaking of the prisoners, I had word from Washington about him. A special federal agent is on his way here to take charge of him. I wonder if it's anyone I know. The name is Cartwright. Inspector Cartwright. Oh, I don't know him. He's due to get in here today on the stagecoach. Oh, the stage is stopping across the street right now. Maybe the package from Sam Colt is on board. Well, I'll go see. Oh, wait here, Sheriff. My mask causes too many people to ask questions. Well, suit yourself. What? Great day! Something has happened to the stage. Soldiers brought it in. The garden drivers seem to be hurt. Hurt or worse? Here comes Tutto. He'll tell me what happened. Get over there. It looks like I'm needed. If it hadn't been for the arrival of these soldiers, we would have all been killed. Here's the sheriff, Mrs. Mankin. He'll see that justice is done. Is this the work of Redskins? Yes, it is, Sheriff. They attacked and killed the garden driver. All saw a courageous passenger. My husband. My husband is dead. Easy now, Mrs. Mankin. Was anything stolen? No, the time the arrival of an army patrol saved the mail. Oh, I take it you're Sheriff Dale. That's right. My credential, Sheriff. I think you'll find them in order. That's right, eh? Yes, sir. Well, I've been expecting you, sir. I'm downright honored. I trust that I may count on you to cooperate in everything. You sure can. There's an urgent matter about which I must talk. I'll be with you just as soon as I can get the coroner going on the victim. I...  Tell her to come over here on the double. She can take care of Mrs. Mankin. Right, Sheriff. You wait right here, Inspector Cartwright. All right. I'll take care of the mail and my duties in connection with this attack. Then we'll get into your club. The Lone Ranger and Tonto, watching from the Sheriff's office, saw the coroner take charge of the dead men and then the crowd dispersed as the stagecoach was taken to the stable. Tonto, that must be Inspector Cartwright with the Sheriff. Ah, now we learn what happened to fellows in jail. The Sheriff's carrying a small package. Perhaps that's the one Sam Colt sent. Oh, it's not very big. No. I wonder what it is. I just told you what happened to the stagecoach. Yes, he did, Sheriff. The Indians got a terrible salesman named Mankin, but Inspector Cartwright here came through alive. You're Inspector Cartwright? I am. Here's his credentials. It's unusual to find a masked man in the Sheriff's office. Perhaps. But the Sheriff told me about you. The government is deeply indebted to you, sir, and I'm honored to meet you. Thank you, Inspector Cartwright. The same goes for you, Tonto. The Inspector is counting on you for a lot of cooperation. Very well. I'm instructed to take your guns. Please hand them over. The curtain falls on the first act of our Lone Ranger story. Before the next exciting scenes, please permit us to pause for just a few moments. And for the Lone Ranger to suspect that the man who identified himself as Inspector Cartwright was in reality a foreign spy. The masked man was surprised at the request to hand over his guns, yet it seemed like a reasonable request. You see, Sam Cole never built better guns than yours, and there are no others like them. Yes, I know that. When he learned that foreign agents were after the design of those guns, he destroyed the blueprints. So these foreign spies must secure your weapons. This man's already captured three spy critters that made a play for his guns. Yes, yes, I know. And there'll be other attempts to get them. That's why my department in Washington asked me to collect them. We want to lock them up. Inspector Cartwright, I... I'm sorry, but I have my orders. Are you here alone? Yes. Do you think you can guard these guns better than I? Well, our enemy will be more cautious about attacking a federal agent than they would a private individual, especially a masked man. Oh, Garner, Inspector Cartwright.  I'm sorry, Sheriff, but I have my orders. I'll return the weapons after we've broken this group of enemy agents. Are you going to take them to Washington? Yes, I'll start east on the next coach. There's one leaving here tomorrow. Fine. But what about the prisoners? You were to give me instructions about them. Oh, yes, yeah, well... I'll talk to them privately. Perhaps I can persuade them to name others. Am I to keep them jailed here in Cripple Creek? For the present, yes. What are you doing? Simply removing the cartridges from my pistols, that's all. Oh. It would seem very strange to be without them. Well, I can let you borrow a couple of peacemakers. I have other guns in my saddlebags, thanks. There you are, Cartwright. Glad you're taking it like this. How do we lift our horses in the rear? Left right. Oh, by the way, before you leave, I've got something for you. This package, come in on the stage. Oh, yes, Sheriff. Maybe it's what you were looking for. Hopefully, I'll put it in my pocket and open it when I get to camp. Come on, Tutto. Uh-huh. That is a little bit easy. Him or Savi? Yes. Me not like Cartwright, fella. Easy authority, Tutto. Well, him not look like fighter. Enemy may be steel gun from him. Tutto, we're going to start toward camp. I want you to circle back and keep an eye on Cartwright. You'll watch him every minute until he boards the stage for Washington just to make sure he doesn't lose my guns. Ah, me, Savi. I'll join you sometime after dark. Easy, big fella. Come on.  The lone ranger had obeyed the man who identified himself as a federal agent, but he intended to take no risks. After leaving Tutto, he hurried to the Western Union office and sent a message to a certain high official in Washington. Time dragged as the masked man waited for a reply. The afternoon waned, sunset gathered the last light of day on the western horizon. Then it was dark. A lamp burned in the telegraph office. It was noticed by Marie, the wife of the foreign spy. Working overtime? I wonder. Wondering if a coded message was coming over the wires from her associates in Washington, Marie walked softly toward the office. Presently she saw the masked man with the operator. Then through the open window, she heard the dots and dashes of the Morse code. She paused listening. Then hurried to the hotel where her husband stayed. Tutto was near a first floor window in the rear of the hotel.  What's this? You're covered and I shan't hesitate to shoot if you make a sudden move. Oh. You woman from stagecoach. That's right. Mankin. Mankin opened that window. What's going on? Marie, you here?  So? I caught him watching at your window. Come inside. Oh, me only. Fine. Come quickly. All right.  Why are you spying on me? Oh, me not spying. You stand guard. That's a likely story. Close the window, Marie. I'll pull the curtain so others can't see into this room. Now, Tunno, I'll take that gun from your holster. Just what were you doing out there? A lone ranger not want anyone's steel six-guns. Him say, stand guard. Want to see no one rob you. Marie, I thought you were to stay with a wife of the sheriff. I could see the Western Union office from her house. The man on duty worked later than usual. I went there and I learned something you should know. Speak quickly. That masked man was there. So? He'd sent a message to Washington asking questions about Inspector Cartwright. The reply came while I listened at the window. It wasn't in code. And I wrote it down. Read it. Man about whom you ask is five foot nine. Ways 140 pounds. Has red hair. Found it. You know what that means? Of course I do. The lone ranger will know that it was Cartwright who was killed. He'll be here. You'll have a showdown.  Take you! Marie! Get him! There! Yeah, that got him. Good work, Marie. You hadn't struck him with your gun, he would have had me. He moves like lightning. I'll see how badly he's hurt. What's the difference? He has to die. So does the masked man. I know. Take a knife, make him finish that Indian. Not yet, Marie. We may need him. For what? Might be well if we have a prisoner as hostage. We can't leave town before tomorrow when the stage comes. Ah, this country. Why don't they have more stagecoaches? Must one spend half his time just waiting? He's a liar, all right. Hand me that rope while I tie him. I still think it'd be better to finish him now. Then we wouldn't have to run the risk of his escaping. Thanks. Oh, he won't escape. That masked man will be here, Menken. I'll be ready for him. I'll meet him with his own guns. Too bad I can't use silver bullets, huh? Why can't you? He unloaded the guns when he turned them over to me. You've reloaded them? Of course. There. Haven't called the Indian. I'll tear that sheet into a strip so I can gag him. Very well. I dare say the lone ranger will be surprised when he learns what's happened to his friend here. Please, you're gaining consciousness. Tear that sheet. There. That's it. Oh. Hurry and gag him before he cries out. Yes, ma'am. Is that door locked? Yes. I'll have the gag died in a second. Hurry. There. Yes? Who is it? That's right. I want to speak to you. Yes, ma'am. Who are you? You have my gun. One moment. I do have his guns. The door is unlocked. Step in. I want to ask you... Get your hands up and step right in. Oh. Close the door behind you. You captured Tano because he was outside your window. We did. He was guarding you. Save it. Slay the cards in the table. You know who I am? Yes, men. Can I do? How did you know it? My wife heard the message to you as it came over the telegraph. I see.  You talk of making us prisoners? While I have two guns aimed at your heart? Those are my guns. They were? They're too big for you, Menken. I can handle them. Now lower one hand slowly and unbuckle your gun belt. Let it drop to the floor. I'll unbuckle it. As for dropping it, that's dangerous. Do as I say. It would be better if I tossed the belt to you. Like this. No. And follow it.  Missed. I'll take that gun. No. Get over there. I'll get you. Here's more for you, Menken.  Then where you are. All right, just a second, Tano. I'll cut you free. Hey, what's all the ruckus? A fight. A fight in my hotel. Stop it, then. The fight's all over. Great day. What you do to Cartwright? His name is Menken. And he's one of the spies. Take charge of him, Sheriff. His wife as well. You mean he's not the federal man? Here, this telegraph message will explain. Are you all right, Tano? Me all right now.  That'll all. Well, I reckon Menken's gonna have a bigger headache than you got, Tano. To think that this would happen. Gunfire in my hotel.  Yes, sir, Sheriff.  I'm sure glad you've got your six guns back. So am I, Sheriff. I'm accustomed to those guns. Sheriff, and you must be. Why, doggone it, those guns are practically a part of you. Yes. A strange thing. Huh? Menken had the guns. He turned them against me. He intended to kill me with them. Ah, him try to fire point blank.  But when Menken used them against me. And you took the cartridges out before he gave them the shooting eyes. Yes, but he reloaded. See here? He used standard cartridges. Chances are they were faulty. Yes, that's probably the case. Yep. I wonder. By golly, you mean? Hey, it's something to think about. Yes, Sheriff. But look here, mister. I've been downright curious about that package that come for you. Well, I haven't had time to open it. I still have it here in my pocket. Huh? Come, Tato. We'll return to camp and open it there. In camp, by the light of a small, well-concealed fire. The Lone Ranger carefully unwrapped the package that had come from Samuel Colt. The package that called for such careful watching. Small, right box, Tato. Whatever this is, it can't be much larger than a small watch. You open box? Right. There. Tato, look at this. Oh. It plenty curious. Great skirt, Tato. I see what this is. No wonder Sam Colt doesn't want this to fall into the hands of strangers. Saddle up. We've got to move fast. What is that mysterious gift from Sam Colt? Why was the Lone Ranger so surprised when he saw it? And why did he and Tato saddle their horses in record time? The answers will be heard in the next Lone Ranger story. Ready, Tato? Steady, big fella? You ready? Let's go. Where is the Lone Ranger riding? This is a copyrighted feature originated by George W. Trendle and directed by Charles D. Livingston. The Lone Ranger is played by Brace Beamer.