Hello, everyone. Welcome to another episode of E4M Pride of India Brand Series, a unique effort to celebrate the efforts and achievements of homegrown brands. I am Mansi Sharma, and in today's episode, we have Mr. Manos Nicholas with us, who is the general manager for Big Cello India. Started in 1995 for manufacturing and marketing of wide range of classic ballpoint pens with important tips and German inks, Cello remained one of the market leaders in the category for the longest time. It was in 2015 that it was acquired by French stationery major BIC, and today it offers a host of innovative stationary products and is loved by millions of Indians. Today, Manos will take us through the brand journey, the role of marketing, creating the brand Cello, and the way ahead. Welcome, Manos. Thank you very much for the introduction. It's a pleasure having you for today. Great. So then let's just start and let's start with understanding the journey of brand BIC Cello, how it came into being, and how is it, you know, leading the market as it is working right now? Yep. Basically, as you correctly mentioned, in 1995, Cello was launched because it was introduced in the market of India. The team at that time had done a tremendous job, a very good job in distributing a qualitative product that has reached the heads of many consumers. And our company, we have always been looking for a distance in India, and we were following up in this report closely. And we were impressed with the level of professionalism at the job that the founders of the company have done. That came into the first meeting with the previous ownership in 2008, 2007, 2009, somewhere there. And we started discussing and trying to find ways of collaboration partnership that ended up into the acquisition in December 2023. And since then, we took over the business and we have protected and we have invested into the inherited brand because it is a beautiful brand that has been built over the years. It is enjoying the great brand awareness. If I'm not mistaken, close to 90% of native brand awareness and about 50% of recommendation by retailers for purchasing the brand, which are very, very amazing achievements that have been done. And we wanted to honor this heritage and of course, to take it to the next level and to the next generation of where we envision the product and the brand to go. So that is a short note of the story of how everything started and where we are today. That's great. That's consistent when you have acquired the brand and till now. How have you seen the market progression in the category and how have you maintained that position that you had created for yourself? Yeah, basically the interesting thing we see with the stationary category, as you may know, is that it's very linked with the application. And the important part that we have seen and we have noticed in the market of India is that the education play is a very cool control in the society. But also the government is helping and envisions and is investing in education. And first of all, that is very encouraging to see. We are very happy to see that there are governments that have as a high priority to the education and the growth of its people. And this focus that the government is putting on education, it has a positive impact in the industry of the stationary products. So the evolution of the category is positive. The long term is there. The opportunities and the potential for growth is sitting in good hands. We have meetups, as we all know with the pandemic, that they may have stopped a little bit the pace of development and growth. However, we should see that not as a major threat because it's always short-sighted, short-term, one year, two years, three years of challenge. And then what we need to look at is where things will be in 10 years, 15 years. And the important thing is that we see that it is recovering. And the good also thing is that we see that major players in the industry are investing behind the phone. So they are investing in the quality and they are increasing the quality and the level of everybody because everybody is trying to reach the other person and the other company and the other company and that is healthy because it can only bring good news to the industry. And in the end of the day for the consumer. That's great. And a positive outlook towards the business and how the industry is shaping up right now. Another thing that I feel that for brands in your categories, the digitalization of the world might have come up as an unexpected challenge, especially in the past few years. So how is the category and how is the brand reinventing itself to fit into this new digital world? The most of the things I've transferred online, so is writing, so is painting, and so is everything that Big has to offer. I have been asked several times about whether there is effect of the long term in writing instruments. And to my personal view, and there is no studies that we have done, the pen will always stay. You will always keep writing.  You start your education with a pen in the hand. You have to learn how to write. Absolutely. We can see that with the example of the calculators. Everybody who has, you know, with a lot of calculators, then you will forget how to make additions and subtractions and multiplication and divisions and all this thing. No, you keep on learning this, but then the calculator makes sure your life easier and makes it faster. However, the knowledge has been there. Second very important part is you will always have the need to express yourself. Whether you need to write an essay, whether you need to write a poem, whether you want to draw, whether you want to write a quick note, a quick telephone number of somebody, something not to forget, even writing in your own hand something to remember after a long hour. This will always stay. So the future of the pen, the future of writing is going to be there. It might check out, but there is no fact that it will disappear. Yes, it will have other use just which I am not in a position to tell you how it's going to be in the future. However, you will keep writing. You will still be needing to try to express yourself and also to keep your notes. There are even people, as you may know, that the learning process is different between the individuals. There are people that they need to write in order to learn. Others, they have the photographic memory. Others that they don't keep notes and they remember everything. Everybody has his own thing. So the pen, the notebook will always stay. It will have their role. The question is how it's going to work. And to the first part of your question with regards to digitalization and how the world is evolving, especially over the past year when we saw the booming of the eco. This is not new news. The changes that we see, the fact that we are today in Zoom and we are having a chat and we are not having a couple of courses together like you know in our office and chatting, is what's going to come. There are no anymore borders across the globe. The technology has helped to bring people closer. What has happened with the pandemic is that it has accelerated the pace of reaching where we are today. Otherwise, we would be the position where we are today, maybe two years or four years. So what the pandemic brought was an acceleration of usage of the technology and reaching there. And the eco-business. The eco-business was gonna go where it is today and maybe grow even further. It's just that it has accelerated. So there are evolutions in the trade. There are changes. The key question is every organization, how agile they are, how they have foreseen these changes and how well prepared they were with plans, plan A, plan B, plan C in order to adapt themselves to these kinds of evolutions. Any such situation? How important do you think is the role of marketing the product right? For a category like 10, not many people, especially when their students are aware about the brands they are available. When I was a student, what I used to do was go to the shop and try 10 different trends, writing them in there on the paper and saying, which feels more comfortable and which feels more okay in my hand and which is giving me a better handwriting. So in that case, to build a brand name and to stay on top of the mind, how important is the role of marketing and how is Big Selow going towards it? What's your approach to marketing? Marketing is essential. And the role of marketing is especially to products that they could be either considered seasonal or like the station products or commodities. Yeah. What is the role? How can I differentiate the other? Yeah. So that's a very important part and everything starts with a position. You said that you were trying to yourself to bet the features of the position. So what that we need to do in our strategy is basically to make sure that our pages are such a pudding or actually say features that meet the needs of our consumers. And consumers are different. Therefore, that's why you need to have the trend of what is an option. So they can choose what suits them best. Others, they like to run with a very fine point. Others, they prefer to write with a medium point. Others, they prefer yellow pens or ink. So everybody has its own preferences. So the first task is to be in a position to offer the alternative. The second task is also to position yourself. What do you want consumers to think when they see your brand, whatever it is. So what are you doing behind this in order to create that affiliation of the brand with something? No. In our case, the first thing that we want to try to achieve is to have lower weight and dependency on specific product segments. We are trying to diversify our offering and we have a role to play in different segments.  So we would like to be in a position to offer an option to our consumers that covers all the different things. The second part is that you and I may have different job encounters. You go, you take the pen and try. Yeah. Maybe my company, I don't care. I just want to click and convenient. I want to click my mobile, you know, the button and the font size goes back home from where I have the file sales sent by the e-coin platform with my order. So it is very important that we are also present in multi-channels. We want to share the general view. It is important, it's the biggest portion of the business play, but at the same time, we want to be seen by consumers in the modern way. We want to be seen in the e-coin. We want to be seen in the business and in the institute. So the strategy that marketing is playing for us in the positioning is that, first, we can offer something for everyone, different products, and you can find it everywhere, wherever it is possible to buy it at. Yeah. Whether it's for the stationary traditional trade or a modern trade or any form or in your business. So that is the strategy that we are building up. That's great. And in terms of communication, you know, a few months ago, I also did one story that how stationary brands, which were very heavy on television once in India, have slowly started moving more towards digital marketing and on-ground marketing. How has been it for your brand? And how do you see the usage of television and digital and other mediums in marketing? The marketing makes the communication makes my view to be a whole piece to your target list. You need to understand what you're trying to sell. What is the profile of your customers? And then based on that, you are building your campaigns accordingly. You cannot exclude one, let's say, particular media methodology, for example, the traditional media, which is TVCs or it is still born outdoors or whatever, or exclude or include print, newspapers, magazines, or because it is timely, let's go and put all our budgets in the digital. What you need to know here is you know your positioning of your product, and then you build the communication campaign based on who is my target group and the content. Yeah. For example, you said that I would like to see what is possible when I'm writing. So the question is, OK, which product it is very good for monthly? And this is it, because it has these features that it's a joy of writing. So I will be communicating and see the emotion of being it's joyful when you are using my phone. Somebody might think which lasts for long. My communication would be maybe less emotional, but touching the heart, but more, there is an engineer. So I would take more on the features of the product. So the community content should be aligned with the positioning of the product, but also with the target group. And then you should be also analyzing. So Mansi, when is she spending most of her time and how are you going to do it? Where are the other things in the phone? A lot of TV shows and whatever. Do you have these links in order to come with your communication strategy? So what sort of mediums and what sort of strategies are you deploying right now, especially for the ongoing fiscal? Like what sort of mediums are you planning to be present on? What's the tone and tenure of your communication that you are planning to have on board to have to get maximum eyeballs and maximum consumers on board? And second part of this question would be, as you said, that you want to be present on e-commerce platforms and be visible there. So what is that effective strategy to be on e-commerce sites and be visible, maybe be in the top 10 products that people are looking for when they are searching for stationary products? Sure. Let me start with your second portion. We have developed specific tools, which we are currently very closely internally. There are a number of elements that are critical in order for you to be successful in any company. First of all, research. You need to make sure that when somebody is trying to find a product and searching in the search engines, they can find you, and they can find you quick. So there are strategies behind it in order to make sure that you are seeing when somebody is searching. So search is an important factor that we look at it and we try to build on it. The second element on it is the price. You need to be careful how your price position in your product versus competition, but also versus the other segments that are similar for that can be built in order to create a cross-channel business. The third part that you should be looking at is what kind of products you believe that you have in your portfolio that matches and fits the ecosystem. Then you need to look at rating. You need to look on how consumers can rate your product, which means because now it becomes as you go to any of the platforms that are coming and there are ratings and their opinion, whether they're five-star products, three-star products, whatever you see, the averages and whatever comments are being said. So the references, ratings is very important to do follow up in order to see whether you don't have a suitable product for that channel to replace it. And in case you have a product which is suitable for that channel, do very best on it and move it to make it bigger. And the last one that you need to have with this content, it is a golden opportunity in the e-con to build a content behind your product, maybe to show your picture, maybe on a video, maybe to show a picture, maybe whatever you feel that it is important that can add and help you when it comes into the content of what you're trying to communicate with consumers. Coming back to your first question, we always wanted, we are globally as an organization, very close and very good presentation. We had a vision that by 2025, we would have reached that, we had improved the 250 million children in education conditions. We are audited by that from external auditors on the actions that we are doing over the past three years on how we can improve the learning conditions of children through different means. And education for us, it is a very important element and our strategies and communication strategies to come back to your question is linked to education. We are taking initiatives. We are helping that also with our corporate social responsibilities actions that an NGO and an organization will ensure that the education conditions are constantly improved. And we do communicate that because either in addition to the business, it's also a very important part of the society and what we can offer other organizations through the society and the people. Great, great. Two points that I noted here. One is you spoke about the importance of good content. And second, you said that education is the peck that you're leading this content, this communication with. So if we talk about this content, are you generating all of this in-house or you have some external partners who are helping you in developing and promoting this content? And secondly, what sort of language, what sort of, is it more on the light-hearted side or is it more about a serious conversation that you want to have about education in India and in general, what sort of tone that you are using right now in your communications? Both, for the tone, it has to be making the fear it has to be making the fear of being happy, being a joy, you enjoy writing with our product, you might be tender, you might be for the youngsters and the teenagers, but at the same time, you need to have a message of serious, a serious message of support, whatever is needed. And also you need to have a positioning that I am trying to help towards that. You cannot, when you're talking about corporate social responsibilities and initiatives to help, for example, unprivileged children or not drop off from school or supporting female children, not drop off from school in the villages or wherever, you cannot be funny there, you cannot be crazy. You have to be serious and you have to try your best in order to be able to pass that message and give the support to have tangible results. But when it comes into a teenager who wants to be trendy, who wants to be in line with his time, you need to find that I don't, that speaks his or her language and you are in a position to pass the messages that you want, it's friendly to hold this pen in your hand and it is not. And you can show it to your friend and you wanna show it because I am trending. So it has to be mixed, it has to be studied and you know what you are doing and why you are doing it. As far as the content point that you just shared, we definitely use external third parties that they are giving us ideas, they are giving us proposals, but we do have our own communication and marketing departments and experts that they are filtering this information, we are working it together because sometimes some of the proposals might not match the character of your organization, might not match the culture of your organization. So what we need to look at is, these ideas do they match who we are or not. If it is a yes, then we try to work for them and implement it. If it is a no, but good ideas, can we have them in order to be more me? When you say me, it can be culture organization, it can be the position. So yes, but we filter and we work it and we are learning about our long-term strategies and marketing. And do you think that stationery, especially pens, do they continue to be a lifestyle product as they once were or have they got out of that area? Like having certain sort of pen was also a style statement, it was also a statement of your own personality once upon a time. Do you think that still continues or has it faded? I believe that it still is. If you ask me, I will tell you yes, it still is. I do not know the generation, I do not know which generation I'm with today. X, Y, Z. I do not know how these new generation will evolve in the coming years. But yes, and the yes, why I'm saying the yes. The yes is because you will always, as I mentioned earlier, have the need to express yourself. You cannot express yourself just to be practically out, I wanna write it. You need something that when you are writing an essay, when you are writing it like that, when you're writing a card with wishes, you are writing a poem, you are throwing. Also, it represents an extension to your art. It's part of you who are holding it. It has to be you. And you need to feel comfortable with that. You will always have the special pen that we will give maybe to our parents or we will give to them when they will graduate, that we will always believe that this pen is gonna give me good luck and I will have good results in the exams. Or I'm with that pen, my first contract, my first employment. So there is always this emotional attachment with the pen that is linked with a special moment of your life. I still, I'll tell you a secret of mine, I had a pen, and by the way, it was big. Accidentally, I was a student, but I was writing all my exams with that pen because I thought that pen was going to give me a good luck. It was the same, it was destroyed. I had it in the ages, it had no cap, but I was, I remember until the first years of university, I had that pen maybe from high school and it was never writing with it, but was writing with it during the exams because I had the feeling that it was going to give me good luck and I would pass it. So I think there's always an affiliation with the pen. There's always going to be kind of also a statement of thank you or a congratulations or I signed my first contract with that pen and so on. If it was not the case, you wouldn't see prime ministers and ministers when they do bilateral agreements, signing and throwing the pen that they are signing with. So there is always going to be something. That's great, completely agreed to that point. Now I would like to know from you what are your sort of business plans and strategies? What are the KPIs that you are chasing for this year and how about your positions to achieve them? Yeah, the KPIs are usually the same. We don't, you don't change KPIs years and years and you have selected a number of key performance indicators that will lead you to your longer strategy because if you keep on changing your KPIs, then it means that you don't have a solid plan when you want to provide the floor to you. So in our case, we look at it in three elements. One, one major family of KPIs are linked with the financials. So there are a number of financial KPIs that we are looking at, whether they are P&L related or whether they are balance sheet related, which every year we have specific targets that we try to meet and go towards those financial guidelines and directions where we want to go in order to meet the longer term objectives that we have. The second part of KPIs are the commercial KPIs. When we are looking for market shares, we are looking at distribution, we are looking at the quality of our commercial work and effort to reach to the hands of the consumers. And the third pillar or family of KPIs are linked with manufacturing KPIs, which are the products itself. So whether it is quality KPIs, the quality of the product, the rejection of the products, complain that we might be receiving improvements and efficiency or effectiveness of the product and the way we produce them. There is a big portion of KPIs, which is linked also with our footprint, how much plastic we are using. If we are reducing year-on-year the plastic on a packaging, et cetera, et cetera. So three major families, financials, commercials, manufacturing, product related. That sounds great. You also mentioned just in the tail end about how you are conscious about your eco goals and how you're thinking about plastic usage. Can you tell me a little more about it? How are you working towards effectively reducing the amount of plastic or effectively reducing your carbon footprint and you know, work towards a sustainable future? Well, the group globally, we have a specialty dedicated to sustainable development where we are looking on all the elements on how we can help globally the environment by reducing our footprint into improvements. Plastic is part of it, the amount of plastic that you use and we have specific tangible objectives set by the group by 2030 or 20, signify that they're well, that there are no ultra virgin plastic that we would be using to be zero, and so on and so on. Similarly, there are other areas on the environment that can help is that you can use the same plastic for example, that the usage of the pen is longer. So you are increasing the usage by writing more. So it's not only the raw material that you're using but also the features of the product that may last longer, which means that you don't need to produce more and more and more. Thirdly, it is whether you're looking on alternative ways of energy. Fourthly, it's as you mentioned about packaging. We are continuously improving our packaging in order to reduce as much as possible plastics and being closer to more environmental friendly solutions. Also, it is a society itself. What do we do in the society with corporate social responsibility action? How we are helping the society, whether it's keeping or supporting or helping people to understand on the footprint. So there is a very big program. It is in the public space. So you can easily go and check in our website, our vision of what are we doing and where do we want to go. And India is not out of that scope. We are also part of the global footprint. We are trying to help and we will be helping and we are improving here on the earth. That's great. And I'm glad to hear that so many companies are now consciously taking these efforts to create a sustainable business, which is much more than just money and much more than just business KPIs and creating a powerful impact on the society and on the environment as well. I think I got everything that I needed. Thank you so much for your time today Manoj. Are there any parting words that you would like to say? I just wanted to thank you for your time. I just want to thank you for the opportunity. It was a pleasure talking to you and I appreciate a lot of the opportunity to have this nice conversation and a chat. Thank you so much.


Hi everyone, Sean with jaspyscasebreaks.com here doing 2020 Don Russ Elite Team All one box break random team number two, where we're giving away three random number block spots for a full case national treasures break.  At the end of the break, we'll take all 32 customers names, randomize them, top three names, get a $1,300 give $1,300 spots in the random number block for NT football, full case break, pick your team number two. Instead of selling 32 spots, Nick actually took out three spots. So we only sold 29. And we're going to actually give away those extra three spots right now to the 29 people that bought in and sold out. So here is that list from Tom for spot purchase down to Robert Runkel with the last two, top three names after a two out of two four times get those extra spots in the break right now. So one, two, three, and fourth and final time. Dimitri, Roy, Robert four times on the randomizer, four times on the dice. Now we're going to give you guys extra chances in this break. So let me copy this list with those new names on there over to another randomizer. So you can see with the hat, the little rooftops next to your names that shows that you guys won those spots back up to Tom in the first spot purchased. And now the teams from the cardinals down to the Washington football team dice will randomize both of these lists and pair them up five and a three eight times eighth and final time from Dimitri down to Robert eight times eight times. And now eight times on the randomizer or on the teams eighth and final time from the Panthers down to the Falcons. Not going to read through every single one of these since this is a filler. This is 2020, right? Yeah. So let's make this large enough for everybody to see. We'll get it all on screen to see who got what. And we'll look at some of the highlights Packers, Jordan Love, Tom, Chargers, Justin Herbert, Dimitri, Bengals, Joe Burrow, Robert, Justin Jefferson, Dimitri and the Vikings, Jalen Hurt, Sean Maddock and the Eagles, Dolphins Tua, Martin Klaus, there you go. So all on the spreadsheet. Let's go ahead and alphabetize this and print it out and do the break itself. Separate dice roll, separate randomizer to give away those three spots in the random number block, the mega random number block for NT picker team number two. So there's our box. Inside out number 25, 25, 25. Now I don't know what break that is at all. No, it's inside out. It's not sold out. It's still on the site. There's 12 spots left. So definitely not. That's still on the website. Still spots available. It wouldn't have broken until it's sold out. Brandon Anayi to $3.99 for the Cowboys and Robert Runkle, Terrell Lewis to $7.99 for the Rams, Robert Runkle, Dalvin Cook to $3.99 for the Vikings, Dimitri, Joe Reed to $3.99 for the Chargers and Dimitri. And there you go. So that's the break. Let's go away those spots. So here's that customer list again from Tom back down to Robert and the spots that were one. Dimitri, Roy, and Robert that ones they won in to get into the break as well. Dice roll three and three, six the hard way. And it's top three names after six times on the randomizer. Good luck guys. One, two, three, four, five, and six in final time. Okay. From spots four down to 32. Thank you guys very much for getting in on the break and hopefully I can do better for you on another filler. But special thank you and congratulations to Sean Maddock, Roy DiPietro, and Dimitri. There you go guys. You three now have spots in the random number block coming up. Six times on the randomizer. Six times on the dice. That was 2020 Don Russ elite team all one box break random team number two from jaspyscasebreaks.com. I'm Sean, jaspyscasebreaks.com. Thanks for hanging out. See you next time.


Personal Finance PowerPoint Presentation, Cash Earnings Per Share, Cash EPS. Prepare to get financially fed by practicing personal finance. Most of this information comes from Investopedia, Cash Earnings Per Share, Cash EPS, which you can find online. Take a look at the references, resources, continue your research from there. This by Will Kenton updated June 30th, 2021. In prior presentations, we've been looking at investment goals, investment strategies, investment tools, keeping in mind the two major categories of investments. That being fixed income, typically bonds and equities, typically the common stock. Also, keep in mind your investment strategies and the tools that you are using. For example, if you're saving for retirement, you might be using tools such as mutual funds and ETFs, which help you to diversify your portfolio through kind of a pooling component or mechanism, which means that you might be trying to measure the performance of the market or certain sectors, possibly looking at indexes, for example, as opposed to singular stocks. If you're trading singular stocks, then you're going to be drilling down onto financial statements and doing more ratio analysis, most likely, and that's where you might be using more likely the cash earnings per share, which we'll talk about now. Cash earnings per share, cash EPS, or more commonly called operating cash flow, is a financial performance measure comparing cash flow to the number of shares outstanding. Cash EPS earnings per share differs from the more popular net profit measure earnings per share, which compares net income on a per share basis. So the financial statements are in essence not on a cash basis, they're on an accrual basis when the revenue was earned, when expenses were incurred. So when we look at the performance statement, that being the income statement, the bottom line of it is revenue minus expenses and it's on basically an accrual basis. So we might want to also look at it in essence on a cash basis and compare it to the number of shares outstanding. So free of non-cash components such as depreciation, which is included in profit based EPS earnings per share measures, cash earnings per share may prove a more reliable gauge of financial and operational health. So notice that the accrual method includes some things as expenses such as depreciation that are not cash related. In other words, depreciation could be a big number depending on the type of company that we're looking at and the concept of depreciation is that we bought a big piece of equipment for example and even if we paid cash for it, we don't want to expense it because if we bought like a million, like a hundred thousand office building, hundred thousand dollar office building, if we just wrote it off in the year that we purchased it, it would look like a really big expense and it's not really an expense from an accrual standpoint because we're going to be using that office building for many years into the future. And so from the accrual standpoint, from a matching standpoint, we should depreciate it allocating the cost over the useful life. However, although that depreciation makes sense for many kind of decision making processes, it distorts the cash flow component. So if you wanted to do a cash flow basis, one of the major things you would remove is the expense of depreciation. So the higher a company's cash earnings per share, the better it is considered to have performed over a period. A company's cash earnings per share can be used to draw comparisons to other companies of trends in a company's business. So clearly once we have the earnings per share, we can use that to gauge what other companies are doing and then use it to see whether the value of the stock price is looking good or bad in comparison. So cash earnings per share, we got the operating cash flow, which in essence that's where the net income would be if it was just earnings per share. So you might take net income and try to modify it to be more of a cash flow kind of component. One of the major modifications being that we could take out the depreciation or you might get it from like a cash flow statement. So divided by the diluted shares outstanding. So notice we got the shares outstanding, meaning the shares representing unit ownership in standardized units. So we can break this information down into standardized units. Understanding cash earnings per share. When analyzing a company, a standard financial analysis technique compares cash flow from operations, CEPs to reported net income. A common warning sign for aggressive revenue recognition often surfaces when operating cash flows starts to lag behind reported net income materially. So we might then be comparing then and think about okay, what's the net income being reported and what's the cash flow. You would think over time because these are just timing differences. The difference between a cash method and an accrual method is a timing difference. So you would think that the two would kind of wash out or even out basically over time or as time passes. But if there's a consistent difference between the revenue being higher on an accrual basis than the cash flow basis, then you might suspect that there's something funny going on with regards to the reporting to make the company look artificially high on the revenue side. So when this happens, it may be a red flag for recognizing revenue too soon. So being rather susceptible to accounting manipulation, basic earnings per share can be an unreliable measure of performance. Now, of course, hopefully we've got rules in place with regards to the accrual method and audits that are in place so that the financial statements are representing fairly what revenue is. But still you could try to do some stuff with regards to the timing of when revenue is going to be recognized in an attempt to basically window-dressed in an attempt to possibly make revenue higher than it otherwise would be, for example. So as such, when evaluating a potential investment, investors such as Warren Buffett prefer cash-based measures to guide their analysis. So more recently, stock buybacks rather than stock dividends have been an overwhelming popular method to return profits to shareholders. An argument can be made. This helps increase earnings per share by reducing shares outstanding, thereby helping corporate executives gain earnings per share growth to juice performance-based compensation plans. So in other words, many people, of course, are reliant on the earnings per share calculation. So we're going to be suspect of a company that's trying to look better artificially, and they might try to do that by buying back stocks, and that would reduce the number of stocks that are outstanding. And that means that the denominator would be going down, which would increase the normal earnings per share calculation, which, if the company was trying to do this in kind of a deceptive way or a manipulative way, they might be doing that in order just simply to increase the earnings per share, which they would hope that people would perceive as actual increases in value of the stock. So being a more conservative measure of performance, the cash earnings per share can eliminate some of these issues common to the greater use of financial engineering. Benefits of using cash earnings per share. Cash earnings per share is less prone to accounting manipulation, which offers a clearer picture of cash flow in real earnings. So it's kind of interesting because notice that one of the reasons that we're on an accrual basis method as opposed to a cash basis method is because the accrual basis method actually is harder to game the system than a cash basis method in some ways. Because if you are on a cash basis method, what you would do to manipulate income is just manipulate the cash flow, meaning all you'd have to do is say, okay, if you pay me before year end in December, even though we're going to be doing the work next year, then we'll be able to increase the revenue, for example, or if I delay the expenses that I'm going to pay till the following year or something like that, you could just adjust that. So the accrual method actually is designed to reduce the manipulation like that. But now that we're on the accrual basis method, people are going to try to look as good as they can on the accrual basis method, which means they might use whatever strategies they can within the rules of accrual basis method to try to manipulate revenue to be as high as possible in any given period. So then if you compare it to the cash basis methods, you might be able to see a more realistic number in those cases if that were to take place. Added transparency is a sign of good corporate governance. So CEPS, the Cash Earnings Per Share, shows investors on a per share basis how much profit each share generates. This helps identify incremental value. Cash earnings per share is not subject to the same short term market focus seen with earnings per share.


It stinks to be in the friend zone. Time to wash that off. With tactical soap, a fair amount of these soap for men, proud channel sponsor of 21 Studios. I'm Anthony Dream Johnson, and I approve this soap. Order now to link below. Use coupon code 21C for 10% off now. George Bruno with the 21 Report in Orlando, Florida. We're talking to Alexander Cortes, who just came off stage at the 21 Convention. We're going to talk to him about his message, get some insights for you, and he's going to talk to you specifically about his message. What was your experience so far with the 21 Convention? It's been really cool. I didn't know what to expect. Since I heard about last year through Twitter, I saw that it looked cool. Some of the mutual friends spoke at it. And then Anthony, he asked me, he's like, do you want to speak at this year? I said, yeah, sure, absolutely. I love to speak. And plus, you have to get in front of the audience this way. But the audience, I'm like, OK, so what's the vibe of me for guys? And I think it's impressive, everybody here is very serious about themselves. They came here to really, like, the process of their personal evolution. They're taking it close to their heart. It wasn't just a meat of guys to hear about bro topics. You had to phrase it that way. It's not a how to get laid conference for four days. You can exhaust that topic in about a three-hour seminar. A presentation, that could be fun. Fun to get rowdy for an hour about that. But for four days now, I think it's old fast. I did notice from last year this year some of the people that I've seen, there's a few guys that are 100 pounds lighter, they have become the best versions of themselves. It's had a positive effect. And I've told many people to pay attention to you because you might flip a switch inside of them and help them become unrecognizable by this time next year, physically, mentally, financially, so forth.  They're like, hey, I read your, I got on your program, skinny, fat, manifesto, I've lost 20 pounds, I lost three pounds, I lost 40 pounds. That's always really cool to hear. It's transformative, isn't it? Well, it is.  I mean, that's why physical transformation is always, really, it's a mental transformation ultimately. It's not just, it's the body, but then from that, your mind goes through the same process. What about your message for the general audience today? What were the nuggets that you can take out of that entire presentation that you did? The Meta message to the presentation with archetypes, you have a story and a script to your life. You have a role that you've lived out and that role comes with such characteristics.  You've had a title, so to speak, that you've led and we all have archetypes that we live by, whether we're aware of them or not. If you want to finally change the direction you're like moving forward as a man, you need to approach your masculinity with depth and breadth. There's a lot to it and that comes down to your script, that comes down to your story, whether the archetypes are within you and that the characteristics that I was pointing out is that on a very fundamental level, there's four main characteristics of men. You have leadership of yourself.  You have your mind and your intellect and then you have your ability to have relationships and to love and to be loved by a woman and be loved back and then you can attach a physical representation that you can give to a king, warrior, magician, lover and the reason why I like to use the titles that way are representations because those are things that we can pull from history but those are also things when we're talking about the subject of doing deep inner work. Moving me on to the superficial stuff and okay, I'm angry, I've had these realizations so what do I do about it? How do I really begin affecting change in myself? You can take these things and you can use them as ideals. You can use them as ideals, you can use them as standards, you can use them as values and you can apply a level and layer of excellence to your life that you didn't have otherwise.  You'll change the direction of your life. So you're not destined to be one archetype then? No, no. The thing I think that many people get trapped in is that we always want our past to prove itself into the future. If we were this way before, well, we have to keep being that way and well, that's who I was that way then so maybe that's who I really am. And it's very easy to get in posture syndrome when you're going through changes that way because you remember yourself then well, was that more of the real me?  And it forces you to reexamine your relationships. But how do you overcome that process? Well, you have to have faith that you are, that you do have this within you. I made that point in the reverse, like deep change. It's not that you take elements that are outside yourself and well, I'm gonna be that way.  No, you learn from George. Look at the values that George lives by but what are your values within yourself? Maybe they line up, maybe they are in alignment and you have commonality that way. Maybe they're a bit different but it has to be that internal substance that comes out of your own soul and psyche. When you go through life that's trying to borrow from people then you're just your copycat that way. You're mimicking, that's like a writing joke on Twitter like the Playboy name, there's Crypto Playboy and Crypto Lambo Playboy and there's Miami Playboy and LA Playboy, New York Playboy. What is unique about you truly? Yeah, that's interesting. The archetypes are, would you say that they are things that we name other people or do I name myself an archetype? Does that, like for instance, when I describe myself, there was a time when I described myself as husband, father, stylist, you know, in that order and then the husband thing disappeared and then I was just father, stylist and I found myself, my titles changing by default, not by design and I felt at one point in my life I was no longer in charge of my titles and then I took that power back. There's a man out there who knows he needs to change. He doesn't like who he is. He's allowed his circumstances to define him. You know who you are. Speak to that man right now about change and how it's possible. If you want to change right now, you have titles that were given to you by the people. You were raised in a certain fashion. You were told that you need to believe in certain things.  This is what you need to be for the family. These are expectations of you. So you have titles and identity laid upon you, not at your feet, but literally upon your soul and maybe that's what you think you are. And you hit a critical point where you try to be that thing and you try to live that out and it doesn't work. It doesn't work. It breaks down. So what does that mean? Well, does that mean that you just keep the titles and then you act a little bit differently? No, you can take titles off and you can put them on again and you can find new titles. And that's the thing with archetypes. You can find a new story. Are you the author of your own script? That's powerful. Who's writing that? Who's writing that? If I give you, here George, here's a script for your life. Here's a script for your life. Oh, I really don't like this a second act. Well, you have to follow it because that's what was expected of you. No, you don't because it's not written pen. It's written pencil. It has an eraser on it. You can erase that. You can take a new paper or you can write out something else. You have that within you and everybody has that within them. The reticence is leaving that first act behind. It's leaving maybe those tiles behind. It's leaving familial expectations behind. Yeah, everybody has those different sets of people. Everybody has those different external desires that get put upon them that you need to be this. It's not about what you need to be for them. What do you need to be for yourself? What do you want to be? That's a question that you can ask yourself and that's a question that you can answer. No, not me. It's not my prescription to you. That's your answer to yourself and that's where your personal power is gonna lie because once you have that answer, nobody can take that from you. I can't affect a man who knows who he is. I can do everything to him. I can take everything from him but so long as he says I am who I am and no matter what you do to me you cannot kill my spirit. That's in the mortal soul. That can't be stopped. Yeah, but as soon as he says to me I will beat what you say. Well then that's somebody that you are living to enslave something else.   What else would you say to, let's say, now I would say that was to a younger person. We have people of all ages at the convention here. What would you say to someone who's older than you? I find myself, I'm at a point where I have a lot of people looking up to me and respecting me and a lot of people don't think that I don't reciprocate that and I learn a lot from people half my age and I'm happy to learn that. I don't, age doesn't make me almighty. I learned from everyone, I'm a student and a teacher. What would you teach an older man who might be frustrated with the way his life has turned out? I would ask him what is within him that he thinks he can teach somebody else? The thing that has always struck me with men as men age and they have life experience and they can speak to wisdom, they have that wisdom and it's locked up within them. You need to be a participant amongst, you need to be a participant amongst generations. You need to be a participant in the sense that are you leaving me behind a legacy? Not just for the sake of saying, well, I have a legacy but are you taking what's within you and really refining and examining it? When any time you're put in a situation where you have to learn something new or you have to teach something that calls into question your own being and your own sense of understanding and I think that's why teaching is very satisfactory for people as they age, at least as it seems to me because I watch them teach and it's not just that they get to pass on, well, here's the lessons I learned. They get to constantly remake themselves and they get to understand themselves that much better. And if you're at a point of frustration where okay, well, what's my life going to turn into? Is there anything that I could teach right now to somebody? And even the process of examination, you can teach yourself because then you start pouring over your life with that fine tooth comb and seeing the details and seeing the past and seeing what the future might turn into and you can spot the patterns for the first time. When you feel like you have nothing to teach people, what are you really saying? Well, you've lost your own, you've lost your spirit to living. What I have learned, what I've done, I guess it's not valuable to anybody. And that's why I think, not that you're a man that must maintain connection to youth youth all the time, but even having a student, having a person that you are a mentor to, that's so critical. And that's something that's really been lost among the current masculine generation is the idea of having a male mentor. Not to be like the man, but to have the man share with you. Here's how I have lived as a man so you can live as your own man. And that's invigorating on a whole different level. That's why a lot of what I do, what I do where I can be extremely sick and start key of times, but when I actually speak to people one-on-one or in person or through email, through text and through phone calls out of people, like here's my number, call me if you're really struggling with this, what am I doing with them? You know, the term we use, we're throwing a rope. I'm throwing them a rope. I'm also calling to question myself and in helping them, I get to help myself as well. And now they get the best parts of me.  I like that. That's why, as a stick as I can be at times, I am very free with my time that way. At least it seems that the more of myself I give to people, the better that things become for me and the better work I can do for them. And it's a very positive reciprocating relationship. I think next year, now all these speakers after this year are gonna be considered alumni and you're invited back next year. Next year, you may be invited to speak, you may be invited to just be here and be in the audience and someone's gonna come up to you and say, something you said sparked something in me and they're gonna show you a picture of when they were 300 pounds and now they're 185 and they're gonna say that's because of you. And you never know what seeds you're gonna be planting in people.  I definitely think so. I definitely think so. I got the sense that even after I got the stage that I could tell and within the eyes of them and they're pretty, it wasn't just odd but they hit something within them that resonated. Yes. And if you can give somebody that key, so to speak, you show them where the door is in the maze. Or you show them the path through it. Sure. I would like to hope there'll be some profound change that occurs within some of them for sure. Where do you see yourself in five years? What do you think? Yeah, so the funny thing, I always toss back, doing ballet, which I'm always gonna do. But I imagine at that point, I'd definitely want to have like one or two books out and just expanding the reach in terms of the number of men I get to interact with. It's funny, I have a lot of women I interact with as well, but the primary audience is young men. Young men to older men. And there's definitely, there's a void now in the world in the society where like I said, men need mentors. So if I can continue to serve that role on a larger scale, I know I'm doing something good. What is the best way for someone to access your content? Where can they go? So best way, so my website, which I don't really, I don't blog much, I email. So that's the other website, Alexander Juan Antonio Cortez. Alexander Juan Antonio Cortez. Yeah, with us. Yeah, dot com. There's a contact page. It's also on my Twitter, AJA underscore Cortez. Contact page is there. So I write a daily newsletter, or almost daily. The newsletter, that's where all the in-depth, super deep content is, masculinity, relationships, dealing with toxic people, physical transformation, mental transformation, fat loss, how to work out and to train. These metaphors that we use of pushing yourself forward, pulling yourself back, everything's on the email list. And that's where I've written the content for like the books, or at least the next book, definitely it's coming out. Yeah, that's also where I answer questions. So people that you have some sincere questions, send me an email, reply to one of those emails, and hopefully we can talk about that in a Q and A, or maybe it'll be a subject that I can expound into. And that gives me a pulse too, is what people need and want. And like I said, it also teaches me about myself, or okay, here's, I'll get a chance with things at times, let me really think about this in regards to, I like that, physical questions. So are you a king, a warrior, a magician, or a lover? Those are the four archetypes, right? Those are the four archetypes of masking the soul. Of the masculine soul, what do you wanna be? That's what I got out of this. And that you can change your script anytime. This is George Bruno from the 21 Report, saying thank you to Alexander. Thank you George. I appreciate it. Absolutely, adios gentlemen. Take care.


Got it at the Goodwill Benz for $5 and sold it for 630 on Poshmark Hey, Bolo buddies. Thanks for watching. All right in this video We are gonna talk about big money Bolo's items to be on the lookout for items You can hopefully buy low and sell for a profit I'm gonna tell you where they got it what they paid for it and what it sold for This is my Facebook group and This is what I posted in the group share your best September Bolo. So let's get started Let's dig in and see these big money Bolo's and hopefully you can find some of these items So down in the comments, let me know if anything you see in this video If you've sold it before and if so, what'd you pay for it and what did you sell it for? Received this Italian wine decanter from my father's my father-in-law's estate free to me It has been listed about six months and finally sold it for ask positive feedback received and this one comes from Bolo buddies member Perry Winkle and Paisley and this is her eBay store It is an impoli Italian ornate fruit basket wine decanter genie bottle with Stopper and it's got the stopper now. I know in one video Somebody sold a decanter and what they did was they parted it Parted it. That's a hard word to say. They took it apart. They sold it in two pieces They parted it And they sold the stopper and the decanter separately so there were some mixed feelings about that in the chat But she sold hers as I said this one comes from Bolo buddies member the money worth on YouTube eBay Instagram and whatnot and also on Facebook so you can find them everywhere under the money worth I was given this used textbook and decided to look it up to see if it was worth listing on eBay There was there wasn't many solds, but did notice the local college was still using it I accepted a best offer of $69.99 not too bad for a free item developing Person through lifespan. I think is what it says the developing person So it's a college book and if you are a Bolo buddies member you get a pop-up and A link down in the description of the video. That is your perk for being a Bolo buddies member There's more information down below about that No pressure. Everybody can post in this Video bought at a garage sale for $6.99 sold within four months for 50 It is a Jimmy 1997 Douglas fur talking tree and yes, this is in the original box These are definitely a fun little Bolo. Usually they like dance or sing Jimmy is a great brand to pick up It's GE MMY. So if you see that brand look it up. I Accepted a best offer of 300 sold in one day I don't know what they paid for it and I don't know where they got it But I'm gonna show it to you because it's sold for $300 and I kind of want to know it is a paps blue ribbon Vintage wooden sign Spanish hard to find so it's in Spanish Now here is another one. It says cost of goods zero. They were sold to the same person I ended up finding another case of 75 pieces. So they bought that too sold for $318 total single pole pole chain switch Case of a hundred Hmm It's a pole chain for something a light. I don't think it goes to a light I don't know what it goes to but it has like a number So a reference number so anybody that's looking for this item can put that number in and find her listing She said accepted best offer of 106 times 3 so a total of $318 This one comes from Bolo buddies member YouTube channel vintage spice and she is also over on what not now She said I got this at an online auction if I divide it all out. I probably have five dollars into it I took a best offer of a hundred and forty seven dollars. It's an original marks been her place at chariot 1950s 60s with four black horses and this is what it looks like Here's another one from vintage spice. I got this on facebook marketplace if I divide it all out I probably have two dollars into this item. I took a best offer of 60 because I knew I priced the item high It is a vintage matel jewelry little kiddles flower locket bracelet with doll Blonde three seven four seven. This is what it looks like This one comes from a e g's estate treasures on ebay and this is her ebay store. Hello, courtney I purchased this wooden and metal sign at a yard sale for four dollars I wasn't familiar with this type of sign and since it was very heavy. I decided to take a chance on it I took a best offer of 64 plus shipping. I really need to stop sourcing and get more reseller listings done Thanks, courtney and all of the Bolo buddies for the knowledge you bring to this group It's an antique bistro sign real wood and metal And this is what it looks like and what she's doing is she's putting together reseller lots So I will link her ebay store down below. Um, she had some really good ones with free shipping I don't know how many are left, but definitely check her out in the description All right, this one says These were on the shelf at a goodwill For a while I passed by thinking someone had marked on some glasses after they bought them Something told me to look them up Turns out the person who marked on them was an artist And they are costa bota sweeten paid for and sold for 110 plus shipping lesson learned Oh my goodness. That's hilarious. It looks like maybe they have hearts on them. Yeah Costa bota heart champagne flutes. That is awesome. What a great story Hey, Courtney this sold in less than 24 hours. Hmm Did I check comps and terapeake? Happy with price and sale, but you always wonder when it moves that fast if you miss something It is cloud island with tags alligator. Lovey. Lovey cost three dollars sold for 30 10 times cost is good all day And it is Carter's just one you new green fleece alligator. Lovey And this is what it looks like Yes, always check those lovey's some of them go for crazy money and another thing even if you search comps on the lovey's this is And they aren't super high What you should definitely do if you are the only one listed List it high lovey's are one thing that people look for now if there's a hundred listed or 20 listed Okay, you got to be competitive if you're the only one listed auction it at a high starting price And if it doesn't sell put it on buy it now at a high starting price if you are the only one out there They have no other choice. And if they need or want that item, they're going to buy it from you All right, this one is a combo. So I bought a box from Donatella on what not please go check her out over on what not she said so This is from basket case mama fab vines and she bought this from Donatella on what not So she said had a little bag of these round balls that open into robots like transformers There were like five in there a little research I discovered they are back agon battle brawlers and a couple were happy male toys And in lots with storage box they were going for 40 to 200 dollars single ones Specialty ones were way up there too. So next day. I'm at a local Goodwill and see a new cart A new cart a red plastic storage box with back agon on it and it's full of little ball robots For $5.99 I put it on auction at 55 and sold it for 55. There were a couple broken ones But the guy was delighted very collectible new Bolo to me So it looks like she got some of them from Donatella and some of them from the Goodwill and yes, some of them do very very well and How you open them? There is a magnet on the bottom. So A lot of times people will try to pull them and open them like that Don't do that because that will break them get a magnet stick it on the bottom and they Pop open so they go to a game and I have sold a lot of these They are definitely something that I look for but a lot of times at garage sales people have them priced high So, um, they're hard to find cheap. So if you can find them cheap, definitely, uh, pick them up But she's right. Some of them go for more than others. They are their vintage ones And if I remember correctly the vintage ones are smaller in size Then the ones that are newer and currently being sold. So keep that in mind when you're look when you're looking for them Hi, Courtney recently sold this charcoal gray Tupperware Carousel Lazy Susan spice rack internationally for full asking price of $150 Found at a yard sale for two all as always. Thank you for all you do Oh my goodness 16 containers How big are these that I guess it's a spice They're just for spices. So probably not that big Spinning lazy Susan that is cool Two bucks at a yard sale.  I'm sorry scream Found to scream ghost face masks at a garage sale along with other vintage halloween costumes paid a dollar each after a week of research I'm watching videos on how to I've identified scream mask I found a I'm sorry. I found I had a generation one and a gen two listed the gen one at auction and sold for my starting price of $1,200 Yes, it sold for $1,200 Listed the gen two and sold it in six hours for full asking price of $399 Wow That's fantastic Bought at a local flea market for five dollars sold for 125. I had no idea when I bought it The value until I got home and looked up comps buyer did not ask for a lower price I got a message from buyer asking why not possible to ship to france Beginning of august I was unable to print international shipping labels after talking to ebay was told it was a problem with switching service And didn't know how when it would be fixed. So I turned off international sales I had previously lost a sale to chili over this I explained to the buyer why and I told her I would turn it back on and told her to try again And she purchased immediately she told me It as for her it was for her little girl and she loved ultra beast And they were very difficult to find it is still in transit an estimated delivery september 21st Tutor was a march sale Do you want it also? Thank you for reaching out. I am new to this but love your channel. I'm not sure what tutor means Maybe it's another one of these plush Pokemon center I do not know how to say this pokemon name nih i l I can't almost not read it Ego ultra beast plush toy resembles a jellyfish from 2018 and that's what it looks like I'm so excited by my first bolo. I just started reselling in june Got this 90s marble Unlimited lizard t-shirt at the local goodwill I'm sorry at our local thrift store for two dollars. It would have been cheaper the following week at their five dollar bag sale I didn't know what to price it at As there are quite a few which run the gamut of condition and price But I settled on 75 99 and sold within 20 hours Got um asking price So it's a vintage lizard marble unlimited pocket t-shirt size extra large and this is what it looks like All right, there you have it A marble vintage t-shirt Hey there another bolo. I picked up this ices. I'm sorry iris clops monster hide all And it's mangled up box that had dirt all over it But everything inside was really clean It was at a man cave yard sale and the guy wasn't sure how it got there I got it for a dollar and sold it for a hundred and twelve dollars monster hide iris clops fashion doll It doesn't matter if the box is a mess people want the doll Now there are collectors that want it in the box. I'm not gonna lie, but some of them They don't want that box. You're still can make some money I got this Oh Group gherka G h u r k a How do you say that guys g h u r k a gruka Rolling duffel bag at the goodwill for five dollars the goodwill bends That is where you pay by pound had it listed for 800 and took a best offer of six hundred and thirty dollars On poshmark got it at the goodwill bends for five dollars and sold it for six hundred and thirty on poshmark what Never seen it never heard of it Look at that logo. Remember it guys. Remember it This is why I do this because so many things that I have never seen before and i'm sure you haven't as well Purchased at an estate sale on the last day for four dollars These are melamine children's plates from pottery barn Anything pottery barn pottery barn kids. Look it up. Some of it does really well There's a lot of retired items out there that people search for They were listed at the end of july and sold in seven weeks for 96 plus shipping there from 2010 and these reindeer dishes seem to be highly sought after Pottery barn kids all nine reindeer melamine dinner plates 11 inch 96 dollars and that is what it looks like We're gonna do one more here. This was a march sale, but i'm going to send it It was on my post with pokemon jellyfish Oh, I think this is the one she was talking about earlier I bought a garbage bag full of plush at a local yard sale for five dollars and this cute little fellow was in the bag I did some research and saw high sales numbers listed for 98 dollars and sold within three days Feedback received. She said her son wanted it for his birthday for nostalgic reasons The the bag was full of vintage plush. I will take your advice and list the rest on mercury So my advice would be If you can't find any on ebay, I would auction them on ebay first That would be my first advice if it's a hard to find item Try an auction on ebay and start it high If it does not sell Then I would post I would cross post it. That's what I would do I start on ebay and then I cross post mercury and posh mark. I use list perfectly Love it been using it since 2019. I have a video down in the description. It's a demo video It will tell you how list perfectly works It's awesome It's awesome and it's so easy and it's so much quicker than manually cross posting So check out that video if it's something that looks like you could use Excuse me if it's something That it looks like you would use for your business and you would benefit from it Definitely check it out. You can use coupon referral code bolo buddies all one word To get 30 off your first month So there are different plans and I have a video on my sourcing with bolo buddies channel that talks about the different plans as well But check out the tutorial first see if it's a good fit for you and if it is I highly recommend it I absolutely love it so Um, I think we're gonna stop here But let's let me tell you what this item is because I didn't do that. This is what it looks like It is a tuttle mouse plush toy stuffed animal bear in the big blue house jem henson Yes, and I just talked about Um, this guy in a recent video that I did on nicolodian brand Bolo's and somebody informed me that this was not a nicolodian item. I'm like Oopsie, uh, so what I typed in my search was nicolodian and this pulled up. So I assumed That it was nicolodian. I didn't do any research, but uh Either way it was still a big money. Bolo. It's just maybe in the wrong video But bear in the big blue house look anything up that you find that is bear in the big blue house All right, you guys, thank you so much for being here. Thank you for watching Be sure to like comment subscribe and share go check out everybody that I mentioned in this video They will be linked down below their youtube channels if they have one and their ebay stores They are bolo finders and you can learn so much from them. All right, you guys, thanks for watching


Hey guys, how you doing? This is Rich from Rich TV Live and we have some big breaking news from TAT lifestyle and wellness. Once again, some big breaking news from TAT lifestyle and wellness and we love to bring you the news and we love to bring it to you first. Now you can see TAT's having a really nice day as advertised.  It's a Monday, stock is up, up 13% in Canada and they got news. Surprise, surprise, TAT's got more news. Now, if you guys like these videos, smash the like button, comment down below, share the video everywhere and subscribe. We're going to take a look at the level two. We're going to watch the market depth. We're going to see if it moves while we're live, but the news is pretty cool and let's break it down. Now, if you guys like this video, like I said, please smash the like button. Comment down below, share the video everywhere and subscribe. Hey, Amjad, great day, brother.  Yes, young killer, beautiful day for TAT and it's probably going to get more beautiful after this big news. Here's the news, guys, you ready? TAT Lifestyle and Wellness Limited announced a name change to TAT Trademark Global Alternatives Inc. That's the new name, TAT Global Alternatives Inc. It's the new name, TAT Global Alternatives Inc. That is the new name, TAT Global Alternatives Inc. Looks like this. Take a look at the news. Here it is. Here it is. TAT Lifestyle and Wellness Limited announced name change to TAT Global Alternatives Inc. Effective Wednesday, April 28th, 2021. So in two days, the new name will take place. So the big news, breaking news that just hit the wire. Stock is doing really well today and TAT announces the pursuant to a director's resolution as of commencement of trading on Wednesday, April 28th. The company name will be changed from TAT Lifestyle and Wellness, the former name to TAT Global Alternatives Inc. Big, big, big news. A new name change. Stock is doing really well and love to know what you guys think. Comment down below. What do you think of this news? Do you like the new name? Do you think it's cool? Do you think it's exciting? Do you love it? Please let me know. Comment on the chat. What do you think of this news? Looks like everybody likes it so far. How you do an expert trading. How you do an AMJET. AMJET likes it. He says 100%. Robert Krause has given thumbs up. Young Killa's saying money and stop going up. Everybody's excited. This is good. This is good. There will be no change to the symbol. The company's common shares will continue. That's right. Continue to trade under the ticker TAT on the Canadian Securities Exchange. The QCIP number assigned to the company shares following the name change to the updated name is 8732M101 with the ISIN number CA87320M1014. No action is required to be taken by shareholders with respect to the name change. No understanding share and warrant certificates are not affected by the name change and do not need to be exchanged. Any questions regarding the upcoming change from the company's former name to its updated name can be directed to TAT Investor Relations by email at investor at tatusa.com or by telephone at 1-833-TAT-USA. 1-833-822-8872. TAT CEO Seti Kaskarela commented, Now that we have gained momentum in the USD 814 billion global tobacco industry, we have determined that it would be important to us to ensure the most prominent identifying attributes of the company reflect our mission and business objectives. Last week we announced our Beyond Nicotine initiative based on reports that the Biden administration plans to take action to reduce nicotine content in tobacco, cigarettes sold in the United States, huge, huge news for TAT, enormous news for TAT. Our value proposition is built around offering a better alternative for smokers aged 21 plus, giving them the choice to keep the experience they enjoy while leaving nicotine behind. Game changer. An absolute game changer. And this is what TAT does. They're a disruptive company with over 1.3 billion users of tobacco worldwide. We believe TAT and its Beyond Tobacco based material are relevant globally, which led to our board of directors agreeing on the updated name. Now a little bit about TAT. The company's developed TAT, which is a tobacco free and nicotine alternative to traditional cigarettes offered in original smooth and menthol varieties. TAT's base material is Beyond Tobacco, a proprietary blend, which undergoes a patent pending refinement technique, causing its scent and taste to resemble tobacco. Under executive leadership with big tobacco pedigree, TAT was launched first in the United States in Q4 2020, as the company seeks to position itself in the 814 billion global tobacco industry. That's the new name. Here it is. TAT Global Alternatives Inc. I like it. What do you guys think? Are you a fan? Are you fans of the new name? Remember Rich TV Live is strictly for education information purposes. Please do your due diligence, do your research before you invest in anything that we talk about here in Rich TV Live. Always invest in the best. The best is blessed. And TAT has a chance to be absolutely one of the best. We brought it to you pre IPO at 41 cents. Today it is now trading at $4.15 less than 11 months since we brought it to you in June of 2021. TAT is the first before anyone else in the universe. And this is now up officially today, 1,000%. So it's a 10-bagger for the community. Congratulations to investors all over the world on TAT. Well, I guess it's no longer TAT lifestyle and wellness. TAT Global Alternatives Inc. What do you guys think of the name? Let's see what some of you guys say. Tony says nice. Rich, you are the best. Always believe you and TAT. Hey, well, what's not to believe?  Thank you for your support. Cindy means a lot. Thank you for being a part of the club. Thank you for supporting the picks and believing in the vision, the rich method, the rich system of identifying undervalued, underappreciated, underexposed opportunities first. So what we do and we've been doing it best for years and we just getting started. HPY says go TAT, TAT to the moon. What do you guys think of this news? New name, TAT Global Alternatives Inc. Starting Wednesday, April 28th, 2021. Stock is responding in kind, up 12% today, having a really nice day after a bunch of news last week. I prepped everybody, put out a video this weekend, told you guys that TAT was going to do well. And as you can see, they're doing well. Congratulations to investors all over the world for TAT lifestyle and wellness. You can see that it has been much higher. It's come down through the red line and now it's ripping above the red line. Very bullish for TAT. Now remember, guys, nothing wrong with locking in profits along the way. If you're in profit, you got to at least think about taking profits with TAT in the green. Every time it gets to $4, it seems to sell off. It has gone to $5 and $6 before, but typically when it does that, it comes right back down. So just be aware of that. I'm not suggesting you sell it, but you should at least consider locking in gains. Now, yes, this is an early stage rocket. It's an opportunity to go way, way higher. And I believe that this is just the first inning, but it also does dips, it goes up, it does dips, it does rips. So nothing wrong with taking your profits along the way. I'm not here to tell you what to do. Just want to make you aware that when stocks are up, that's the best time to sell. And when stocks are down, that's the best time to buy. That's the rich method. That's the rich system. And if you trade that way, you will win that way. Here we are. TAT lifestyle and wellness, only for a couple more days until it turns into TAT Global Alternatives Inc. It will turn into TAT Global Alternatives Inc on Wednesday, April 28th, 2021. Just quickly take a look at the news again. News looks like this. Here's the news right there. We're breaking it first for the world. If you guys liked the video, please smash the like button, share the video everywhere, subscribe if you're alive, and tell your friends, tell your family, man, this guy rich, he found us a rocket. Don't you want to put a rocket in your pocket? TAT's that rocket, guys.  But it has no nicotine and no tobacco. And the Biden administration wants to reduce the nicotine levels in cigarettes in America. Could you be more perfect TAT? Could you be any better? I don't think so. These guys are absolutely perfect.  Okay.   If you're looking for a stock that is changing the game, TAT is where it's at. Hey, thanks, Tony, for that slogan. I think Tony had another slogan. What was your other slogan, Tony? Shout out to Tony, man, for giving me all these slogans. You're the man, brother. Respect. Green Bull says love TAT sold more today. Hey, lock in gains, man, lock in your profits. Nothing wrong with locking in your profits. And that's the name of the game. We all trade to win. If you have an opportunity to lock in profits, you're smart to do it. Remember, tomorrow's not guaranteed, but right now, if you're in profits in the market, you should at least be thinking about locking in your gains. It's a big green day in the market. Small caps and rich picks flying all off the shelves. Mind medicine exploding. Pick after pick after pick exploding. If you're in profits and you're looking for profits and it's the end of the month and you've got to pay your mortgage, you've got to pay your bills and you have a chance to sell. Nothing wrong with locking in gains. But if you're a long-term investor and you want to hold, hey, welcome to the club. I'm a long-term investor too. I love to hold. These hands are diamond hands. These hands aren't paper thin. These are diamond hands. I'm holding all my stocks because I believe in my due diligence. I believe in my research. Now, if you believe in TAT and you think that this is just going to go higher and you want to hold this, I totally understand. But if you're looking for short-term gains and you're up on TAT or any other stock, my suggestion is lock in your profits. But remember, I'm not licensed. Rich TV Live is strictly for education information purposes. Please do your due diligence, do your research before you invest in anything that we talk about or discuss here on Rich TV Live. Always invest in the best. The best is blessed. And TAT is a chance to be absolutely one of the best if they aren't already. And the best part about TAT, they're just in the first inning. Thank you guys for watching. If you're not winning, you're not watching. We bring in the winners. We bring in the news and we bring it to you first. What do you think of the news? Big news. Here it is. Kaboom. TAT Lifestyle and Wellness Limited announces name change to TAT Global Alternatives Inc. Effective Wednesday, April 28, 2021. You're a boy rich from Rich TV Live. And I'm up. Peace. Wow, TAT just coming over and news every single day. Peace. I bet you a lot of people are smoking a TAT right now. Why the heck not? It's got no nicotine.


We all know the struggle of when you want to open packs But you literally have no VC and you don't want to spend the money on VC because you don't get anyone in packs I recommend visiting goldar.com to get your MT. It's a reliable company that gives you your MT and I bought some of these guys the other day and then I partnered with them because I thought this was a dope site So yeah use NS for a discount code and buy your MT today All right, yo, it's good everyone Nick Smith is back Welcome to another episode of the Kamala Anthony my career series now to start off. This is my update This is like a little update on my attributes right now I'm a 73 overall and I'm still on that eight game trial that you start out when you play my career So you guys already saw game one and game two of the eight game trial in this episode You're gonna be seeing game seven and game eight I'm just gonna skip all the games in between because I kind of want to just get into the regular season And also after this Episode I go into free agency. So if you guys want to see the free agency episode leave a like on this video If we can reach 500 likes I'll upload the next episode of this series, which it's free agency Man, what do we go to back? Do we go to New York? Do we stay in Denver? Do we go to? Chicago LA who knows I guess you guys have to find out if you see the next episode Anyway, this is game 79 So I've got game 79 and game 80 in this episode and also I'm rocking the number 22 If you want to know why I couldn't choose number 7. I couldn't choose number 15. What's 7 plus 15? It's number 22. What did Kamala Anthony wear in high school number 22? No college You want wait, I don't one of them he wore number 22. So wait, he didn't need yeah. Yeah, that's right Okay, we're good. No, he didn't wear number. He in Syracuse. He wore number 15. So yeah in high school He wore number 22, which is pretty cool. So yeah, we're rocking number 22 in this series and Hopefully we can change it if if we stay in Denver, maybe we can change it to like if somebody leaves us I don't even think we have a number 7 on this team. I don't know why I can't change it to number 7 But yeah If we stay in Denver, maybe we can go to number 7 or number 15 if somebody leaves If we go to a new team obviously if we go to like New York, I can't choose number 7 By the way, comment down below which team you think I'm gonna go to in the next episode What team do you reckon I'll go to? Do you reckon I'll stay in Denver? Do you reckon I'll go to New York, Chicago, LA, Miami? Which team do you think I'll go to and by the way Throughout because I've already you know started season 2 I've already kind of changed mellow up a little bit. I got some some new accessories because right now He's only rocking the white the white. What's it called the leg? Whatever he has on his legs like the leg pads or whatever and he only has the white arm sleeve So I did get some new colors because obviously home and away jerseys He did wear different colors and stuff like that When mellow played in Denver and obviously now he obviously wears different color accessories Yeah, right now. I only have the white ones, but in season 2 you're gonna see I do change it up a little bit and Yeah, Steven Adams got a pretty crazy block right there, but we're up against Durant and the Oklahoma City Thunder and at the half They're beating us by 43 to 51. I mean, they're just beating us right now eight point lead to the Thunder and Yeah, your boys not doing too well mellow is not playing too It's only got four points one rebound and one assist shooting a 33 percent from the field Yeah, I'm not playing too well I get some back in in the third quarter about four minutes left remaining in this in this quarter And we're getting blown out by 20 points. So it's not looking good and Yeah The thing is I don't get many minutes since I'm still on that eight game trial that you start out with When you start your my career series You know first season of The NBA so I'm uh, yeah, I'm not looking to get many minutes Well, I want I want minutes But if I don't hit shots like that, I'm not gonna get minutes So coach didn't get me many minutes in the in the you know the start of the series So in season two the coach that I'm with he gives me a lot of minutes, which is awesome You know, I look at this block. What in the world? He can somebody explain this to me It's like a windmill block right here What I never seen that in my life before he like blocked it once blocked it twice with his other hand doing some Crazy like windmill block. That was insane.  How did he do that?  I'm in fact. I'm playing terribly I do get a nice lamp right there and that looked like Kamala Anthony because of the Because of the dunk pack of the layout package that I put on him. I thought, you know all the mellow Shot and and layups and dunks and stuff like that that he actually has in the game So I'm looking to get this my career guy exactly like how mellow played but obviously when I play with him I'm gonna get I'm gonna get steals like that I'm gonna get blocks and things like that that mellow wouldn't really do that often in real life Like you don't really see mellow, you know getting many assists in real life Although in the other day the other day got like nine or eight assists like with 15 rebounds He played really well. So uh, yeah, shout out to mellow right here But as you can see I get a crazy I get a turnover and then your boy gets Absolutely personalized I'm not afraid to post this kind of stuff on YouTube like I could easily cut that out But you know that I'm good like that, bro. I'll leave that stuff in there.  It's my career, but no I played the worst game That I've ever played before I only got you know 680 VC nine points Yeah, then play too good right there. So now we're up in the second game The last game of this season the last game of my season my first season up against the trailblazers This is the time where I got to step up and do what I was doing in the first couple of games I look at this Moodya is shooting ten points Five for five shooting three rebounds three minute thirty six seconds left in this first quarter I was like, you know what I gotta get my boy Moody a some buckets in this game after this dunk It's the Moody a and mellow connection.  This dunk was kind of nice though It was like my first dunk. I think or maybe second. I don't even know yet But this is where me and Moodya were just running plays with each other He was setting a screen for me or he was cutting to the basket and I was just feeding it off to me As you can see look at this one two connection just back He passed to me I passed to him and he slams it down right here to Moody a easy lap for him gets that to go I'm just getting the assist to start at this game I've got two assists and two points and my boy Moody a speeds me right here I get the easy lap to go. So yeah, the mellow and Moody a connection the M&M connection is It's pretty good. Look at Moody a right here.  I mean, we're just killing teams right now I'm we're not teams because yeah, we're the Dumb and Nuggets. We're not really killing teams but we have 30 30 points in the first quarter and me and Mel and me and Moody are just you know feeding the rock to each other and it's looking good right now because Moody a job 18 your points shooting 9 for 10 He's only missed one shot in eight minutes of you know in the first quarter, which is pretty crazy 18 points in the first quarter This guy is going for 50 tonight But you know my career is not like that they start to double team you and then you're completely screwed So yeah, the coach subs out Moody a to us to start the second quarter And so it's time for me to you know, put in that work I hit him with that step back move and I missed the shot right there I go in for the layup and I get fair right here. So it's 32 to 20 I hit the two shots will make it a 34 to 20 game I'm going inside.  He blocks this guy on the other end I was like Dan that was a nice block and then I get subbed out right here So yeah 40 to 25 Four minutes left in the second quarter. I get subbed out And so we're only up by six points going into the second half of this game Make it. I mean, we must have gone a little bit of run because uh, yeah, it's 58 to 45 now and look at this If Moody a doesn't take the assist like if I feed Moody a and he doesn't shoot the rock You can just feed it out to JJ Hicksson right here. That was a nice play. I was pretty happy with that The rare post posterized me on one game I think the boy Damian little posterized me on the other game He gets the and one right here which brings the trailblazers back in this game I get subbed out and now I get subbed back in with three and a half minutes left And we are only up by one point We can't lose this game. So I was like, okay me and Moody a we have that connection going on cut to the basket Go in for the layup and that's an easy assist for me. And now it's we have a three point lead I get a really nice still right there. I didn't even mean to get that and I was just making sure Damian Lillard didn't get the Chase down block. He almost did but Moody a went all the way for the slater for the layup And so yeah three point lead once again. He feeds me on the cut right there 88 to 83 Please man. I just want to get a win. I want to get a win We keep losing and it's time for me to get a win. All right 88 to 83 one and a half minutes left and that was the end result pretty much We actually won the game 90 to 83 a seven point V3 for Denver. I'm pretty happy as you can see right there I didn't get that much V. Yeah VC. I only shot four for ten and so yeah, I gotta improve I gotta try an average about 50% from the field but yeah, I dropped 11 and five and Here is a cut scene if you guys want to click off the video go ahead If you guys want to just watch like a 30 second cut scene, you know, just talked about free agency and stuff like that Here it is. I'm out. Leave a like subscribe to new peace Now for you winning is everything but winning isn't something you could do alone It requires excellent or at the very least competent coach Contributing teammates and God willing good health and we all know that's not a guarantee Now the reality is you're not in control of any of those other factors But if you as the star player fail to win and deliver a championship, you will be held responsible You will be scapegoated you will be villainized and you will be punished accordingly So when you say to me that as a free agent all you care about is being in the best position to win I understand what you mean, but again, that's not only up to you Now I'm gonna call my guy at Apollo jets. I'm gonna get us a private plane for this tour I promise you you're gonna love the free agency experience We just want you to select the franchise that has great coaching Super talent exposure, but most importantly a ton of cap space If the team doesn't win and you're to blame at least you won't be broke a piece


NN, headline, news update. Hi everyone, Basel Chapman here, host of the Tiger Technicians Hour coming up straight off to this TFNN market update, I'm also the author of the opening call, dating newsletter. We're looking at the all-time high, it's up 41,000 at 28,107, did hit 28,113, starting to get into an automated resistance area in the 28,140s, we'll see how this pans out through the rest of the day. The MACD is flat, but it is still positive, but flat, and the stochastics, okay, at 75%, it's not very good. Weekly chart is still excellent. Now, what's important here is that the S&P also made his height, so the dowels lagging caught up yesterday, added to it today, the S&P added to it, went to 31,39.58 all-time high, shading just a little bit, that's a tad lower than that right now, up 5.68, good action, the MACD just crossed positive again. It's starting to show some weakness, but I'm not seeing weakness in the moving averages of very great importance here in either the dowel, the daily, or the S&P, the QQQ, trading up 42 cents at 204.63, strong move, but the MACD hasn't crossed positive yet, the stochastic is at 74%, so I'm starting to see some technical deterioration in those technical tools, but the moving averages are still very strong, the line period moving averages are 292.76, that's 7 points down from here. Okay, so we're looking at the IWM, which was leading the way before, it's doing okay today, not as good as up .44 and 163.02, did make an all-time high, there's a lag, see there should still be a pullback, and then another all-time high, sorry, another recovery high, and then we'll see what happens. What's going to be very important here is, how do the markers play out through the end of the month, which is at the end of the week on Friday, and that's going to be important. Gold is up a dollar and a half at 14.58, it's really struggling, it's made that H-pad, remember the lower case that we always look at, hasn't taken out the left side low, but it is holding okay, it really needs to hold the 14.42 area, going under that will be negative, right now it's holding okay, and the dollar which had a nice rally a couple of days ago has held that rally, it hasn't had much since it made a little recovery high, but it's trading at 98.33, it needs to get to the 98.65 area, and fairly soon to really say, hey I'm on my way back up, otherwise it'll continue the consolidation. I believe we're just about to wrap this one up, and Crudall is up 37 cents at 58.37, it's in that range in the upper range now, and


Welcome to the original gangsters podcast. I'm your host Scott Bernstein quick hitter edition. We're going to dive back into the blue wave. Pagan's outlaws. What's going on in Oklahoma. We had a conviction this summer and a sentence related to a shooting on a highway back highway six in Oklahoma back in the fall of 2021 involving three or four outlaws and a couple Pagan's outlaws have controlled Oklahoma for 45 plus years. And then there was Virgil Nelson who was the number one defendant in this case Arlo is his nickname was one of the founding fathers of the outlaws in Oklahoma I think they opened up the chapter and 77 or 78 and Nelson and about six other guys went down to Florida to be part of like a Halloween ceremony that granted them their chapter. He dropped from the case last year. All charges were dropped. And as of this summer Steve Roberts the alleged trigger man in the September 2021 murder of Pagan Danny Aaron who was a military vet US Marine and the Pagan's as part of this blue wave expansion that was launched by Conan the barbarian Richter national president in New York Long Island. He wanted to go out west and the Pagan's have never had a big presence out in the West and some of the push West ended up in Oklahoma the Pagan started a chapter around Oklahoma City in 2019 and it seemed like this you know this type of violence was probably only a matter of time. The Pagan Danny Aaron and a prospect that was with him were driving one way on this highway and the outlaws were also on that highway they saw each other and shooting broke out. Steve Roberts was convicted this summer of murdering Danny Aaron. This past week he was sentenced to 13 years in prison in state court. This wasn't a federal case. This was a state state case but you know it just really encapsulates what's going on with this blue wave expansion and going into areas that the Pagan's have never been in and running into either outlaws or or Hells Angels. And that's why there's talk of a kind of an outlaws Hells Angel peace treaty possibly to unify to try to nip in the bud. I guess that might be impossible. It's already starting to bloom but stem off this this blue wave initiative. Richter as we spoke about in the last couple weeks was supposed to come out of prison on a federal gun case but is back with the state authorities in New York having to do another year two years on a state gun case. Most in most cases it would have run concurrent because the government has such a target on Conan's head they're making him run consecutive. But just quickly Arlo Nelson who is the, you know, one of if not the most veteran and venerable outlaw shot callers in Oklahoma. You know there was he was a vice president through most of the 80s and 90s until his he did some prison time and came out of prison at some point in the last five years I believe and there's debate about what what official position he has in the in the in the club. He's been described as the godfather of the Oklahoma City outlaws. I've also had people very close to him tell me that that's that's a falsehood that he is more of like a esteemed elder statesman that the guys that are running the chapter now look look to for in council or advice, but he definitely has quite the mythology around him in Oklahoma biker circles Arlo Nelson again the og dates back to the 1970s with the outlaws when they were just becoming a national power and he was one of the seven people that planted that flag in Oklahoma for the outlaws. At first, you know he was actually wounded in in the in the gunfire. But they believe that he was either behind it or had been involved in helping Roberts shoot but it looks that that wasn't true at all and and Nelson was simply caught in, you know as collateral damage when the prospect that was riding with Danny Aaron shot back at the outlaws and they wounded Arlo Nelson, he had to face the case for about a year. It got dropped last summer. So but Steve Roberts is going to go do 13 years in prison. And only time will tell how this is going to affect pagans outlaws relations in Oklahoma City I'm guessing the temperatures aren't going to tamp down, but it has been quiet since this case came. So for Benny behind the glass and Jimmy who will be back in the long form episode later this week I'm Scott Bernstein og pod out.


You with two and a half sacks on the day, just what got into you today? What were you saying about Drew Brees? I mean, I'm just telling Drew Brees I was just going to get to. I told him after the game, I said, man, I got my first career sack, and he just told me good luck. I mean, all week, we just knew we could get after this old line, so that's what it was this week. What does it feel like for you to get that first sack, get another one against a guy like Drew Brees who's going down, who's going in the Hall of Fame? Yeah, I mean, after I got the first one, I was like, yeah, I need to get another one, and another one.  Any time you get to a Hall of Fame like that, it's real big. What's the stealers and what's the next week's win in your end? What is that? I mean, sorry you guys wanted to win this game, but it doesn't soften the flow of the season, but it still means everything's okay.  You got to win that game, win the game after that one, win the game after that one, since you're going to start by momentum, we just got to keep on going.