Hello, my name is Sylvia Santos and I'm an operations manager at Research Square company where I've been working at for nine years now. I'm originally from Portugal but I currently live in South Carolina. What I like most about working at Research Square company is the amazing people that I get to work with every day and also our company's mission and core values. Being from a non-English speaking country, I have felt firsthand our language can be a huge barrier to communication and I'm very proud to be working for a company that helps researchers break down that barrier and ensure that their research is reaching as many people as possible. And I'm very grateful that I get to do that with an amazing and caring group of people that support each other and truly live by that mission.


Alright, so let's see if we're straight good. We're straight. So yeah, welcome to my vlog and my name is Hosea Kwame This is it's okay, and on it's okay. I document my journey of self-development and becoming a freelance filmmaker and Photographer but today on the vlog I'm going to show you exactly how I set up for a usual YouTube video and my wife is helping me film She's on the camera today, and we're using the iPhone 10 and Movie gimbal so steady shots are important in Displaying exactly what I use all the gadgets and everything so I'm going to go through the gadgets I use and then I'm going to show You exactly how I set up and how it comes together to become one video all the time so starting with the gadgets I use the Sigma 1835 lens because it's a wide angle. It's wide enough for me to have a wider view So that's the Sigma 1835 hot lens. That's my main lens for recording vlogs Sometimes I use a 15 millimeter if I want to get a certain look But mostly the Sigma 1835 The camera I use is the Canon 80d. It doesn't even shoot 4k. It's 1080 and it's fine for me So I'm good with the Canon 80d With sound this is the interface. I use the zoom H4n. This is the interface I connect with my other sound devices And with Monitoring how I look with framing and everything I use the few world 5 inch monitor. Yeah, it's on camera monitor. That's what I use and with Microphone I use the DATV mic D3 Pro DATV mic D3 Pro That's what I use I bought the location kit so that I can mount With boom sticks or not boom poles and maybe mic stands. So it comes with a Rykot shock mount Rykot shock mount. So these are The first main thing is an HDMI cord for the monitor HDMI and then there's a very long XLR cable for connecting the H4 to the DATV Onto the Rykot to boom Right. So these are the first initial gadgets that I use. You should follow me I'm going to show you the other ones that I use to record So I have my tripod here my tripod very basic Excuse me Very basic For lights I use the Godox SL60W it's very affordable and I like the light as well For making the light soft because the light is very harsh for making the light soft You see this light I'm using right now is also a little bit harsh But I needed lights here to be able to see exactly what I'm doing. I use the Godox deep parabolic Sotables it's the 120H. So it's quite big. That's 120 centimeters big and it's difficult to fix It's my least favorite part of my setup because it's so difficult to fix if you're alone So I don't like it at all But it needs soft lines And a regular light stand Yeah, it's also very affordable and easy to find This is the cable that comes with the lights. It's quite long and it doesn't use a bashing So you have to plug it on the wall to be able to use. If light goes off or if you're recording you're in trouble And the thing that fell and made it nice Is my mic stand. So these are the main hardware That I use to record my video. Now This here is my famous brick wall Slash library which I before I started a YouTube video. I decided to build up to Use as my background and record from here all the time But I'm sure by now you know that I recorded only two episodes of my vlog using this so it was an impulse Built and I really use it for my videos I mean it's housing the most and other things it's fine But I really use it in my videos mostly because I think the trick is Not to record too close to a wall If you want to have a shadower depth of field whereby your background is blur, don't record too close to a wall And I think the lens that I have the 1835 wasn't wide enough to give me a blurred enough background So I was really a fan of it after two episodes. So yeah, I do actually Set up station by station and what I mean is that I set up The elements of lights as a station and I set up the elements of sound as a station and elements of Like visual as the camera as another station. So that's how I do set up all the time so I'm going to take them one by one and Show you how I arrange all to come together as one piece Before I record what I do is my background also needs to look Good, it's important to actually record about Six to eight feet away from the wall so that you can have a shadow depth of field that you need in focus It's really good to record far from the wall. So I close my window. I turn on the famous Yellow light or the lamp which is called practical light. You need practical light in your background to show that You are actually sitting far away from the wall. It separates you from the background So it's good and the plants is also there as usual and then I sit and talk to the camera It's difficult to actually look into the lens and talk to the camera So it will take time for you to get used to it.  So if you look behind the monitor and the microphone is shown in the frame It's bad unless that's your style and you want the microphone to show you don't want the usual I mean usually don't want the microphone to show So this is a basic or this is my regular setup. It's not very basic for beginners So there will be alternatives which you can research on. There's another way to use the microphone But by you put it on top of the camera and with a wide angle camera We'll be able to bring it closer to you. So that's the microphone or the sound sounds or the sound is good Yes, so this is one way to Record a vlog and this is how I do mine usually takes a while to set up It takes a while to get used to but once you do it quite often it becomes easy So this is a usual of working day in the life of it's okay and if you found anything useful if you have any questions Kindly let me know in the link below and I'll answer your questions As and when I receive them. So it's been a good vlogging day Thank you for coming to it's okay, and I look forward to interacting with you on the vlog My wife has done an amazing job be my DP for today I'm really really really grateful for that. So yeah This is it. This is my setup and don't forget to subscribe to my channel There's more coming your way.  I know it's not off


We have been calculating the self-force of a simple dumbbell model of the electron, consisting of two-point charges Q separated by a distance d equal to 2r. For uniform velocity, we found the self-force vanished as required by special relativity. For uniform acceleration, we found a self-force minus Q squared over r times acceleration. If we let r go to zero so our model shrinks to a single point charge, this force becomes infinite and it would be impossible to accelerate our electron. This seems to imply that the electron is not a point charge since electrons most definitely can be accelerated. We now continue our analysis of the self-force. Let's add another term to z of t, 1 over 6 times a dot t cubed. The derivative of position is the velocity at plus one half a dot t squared and the derivative of velocity is the acceleration a plus a dot t, a linearly varying acceleration with the parameter a dot giving the accelerations rate of change. Our previous tau expressions are modified by the addition of a plus 1 over 6 a dot tau 1 cubed term in the first case and a minus 1 over 6 a dot tau 2 cubed term in the second case. And our electric field expressions have additional a dot tau 1 or 2 squared over 2 terms in the velocities. Again, we use maxima for the calculations and we write a sub d for a dot. The Taylor series for the force expression to the zero power in d is our previous expression minus 2 a q squared over d plus 4 over 3 a dot q squared. So the self-force is minus q squared over r times a plus 4 over 3 a dot q squared. We still have 1 over r dependence in the acceleration term, but the a dot term is independent of r. Now let's see how we can deal with the 1 over r factor in the self-force expression. We will be led to perform a so-called renormalization of the electrons mass. This will be for the classical case. Later, we will consider the analogous process required in the quantum case. For a spherical shell electron model, the type of analysis we have performed is much more complicated but can be carried out. The result for the self-force is minus 2 over 3 e squared over r times a plus 2 over 3 e squared times a dot plus terms with positive powers of r. We assume r is small enough that these last terms can be neglected. Here minus e is the electron charge and we are using units where the speed of light is 1. a is acceleration and a dot is quite appropriately called jerk. Thinking of force equals mass times acceleration, a constant force results in a constant acceleration. A time varying force results in a time varying acceleration, an a dot term. To jerk something around is to push and pull it, to subject it to a time varying force. When, around 1900, researchers such as Max Abraham and Hendrick Lawrence derived these results, it was very satisfying because the jerk term precisely describes the phenomenon of radiation reaction which is required if energy is to be conserved by a radiating charged body. Here is the electric field of a point charge rendered in false color with black the weakest field strength up through blue, green, red and with white the strongest.   In any case, electromagnetic radiation carries energy away from the charge. Where does this energy come from? Let's look at the circular path case. If the circle has radius r and the charge moves with angular velocity omega, the charge has x, y coordinates, r cosine omega t and r sine omega t. The velocity is the time rate of change of position. The acceleration is the time rate of change of velocity and the jerk is the time rate of change of acceleration. Acceleration is minus omega squared times position and points from the charge toward the center of the circle. To keep the charge moving along the circle requires a force pointing in this direction. This could be produced by an opposite charge at the circle's center, as in the planetary or Rutherford model of the hydrogen atom. Or it could be produced by a magnetic field perpendicular to the screen, as in a cyclotron particle accelerator. Jerk is minus omega squared times velocity. This is anti-parallel to the direction of motion, and this force component will reduce the charge's velocity and kinetic energy. The loss of kinetic energy precisely equals the energy carried away by the radiation. For the charge to maintain a constant speed, we would have to apply a force parallel to the velocity to cancel this component of the self-force. The supplied force would do work as the charge follows its circular path, and that energy would be transformed into the energy of the radiated field. So the jerk term of the self-force makes complete sense physically, and notice that it does not depend on the radius r. In fact, it does not depend on the details of the charge distribution, uniform sphere, spherical shell, etc., only on the total charge. Now let's look at the acceleration term. Since force equals mass times acceleration, the factor in parentheses can be interpreted as a mass, and we call this the electromagnetic mass. Writing Newton's second law of motion, mass times acceleration equals force, we have M0A equals minus the electromagnetic mass times A, plus the radiation reaction force, plus any additional external forces applied to the electron. We call M0 the bare mass. It's the intrinsic mechanical mass of the electron. The logical thing to do at this point is to combine the two acceleration terms, so the equation reads bare mass plus electromagnetic mass times acceleration equals radiation reaction plus external force. Now the coefficient of acceleration in the force law must be, by definition, the observed mass of the electron. So, apparently the mass of a charged particle has two contributions, the mechanical mass, whatever that is, and the electromagnetic mass, due to the corresponding term in the self-force expression. Now, note that due to the 1 over r dependence of the electromagnetic mass, by appropriate choice of the radius, the electromagnetic mass expression can take on any positive value from 0 to infinity, and this was, at least initially, another very satisfying result. Because it suggested that the radius might be such that the observed mass is nothing but the electromagnetic mass, that is, there is no additional bare mass component. The value that gives this result is about 2.8 femtometers, called the classical electron radius. This was, at least initially, an amazing result. The mysterious inertial property of all matter that we call mass might simply be the electromagnetic self-force effect. And, since mass is the source of the gravitational field, maybe gravity is an electromagnetic effect. Maybe electromagnetism explains all physical phenomena, but there are some problems with this idea. As we've already mentioned, if an electron is a distribution of negative charge, what holds this charge together and keeps the electron from flying apart due to the electrical repulsion between like charges? We have to assume some non-electromagnetic attractive force that counteracts the electrical repulsion, and that ruins the beauty of the everything-is-electromagnetism idea. Moreover, experiments have set an upper bound for the electron's radius, that is, orders of magnitude smaller than the classical electron radius. This would give an electromagnetic mass orders of magnitude larger than the observed mass. So, we might as well treat the electron as an elementary particle, with no substructure, a point particle. But if we let the electron shrink to a point, the electromagnetic mass goes to infinity, then how could the electron have a finite observed mass? Well, we know it does, so let's assume that m equals the bare mass plus the electromagnetic mass remains finite and equal to the observed mass. But wait, if the electromagnetic mass goes to infinity, doesn't that mean that the bare mass must go to minus infinity so that their sum remains finite? What does that even mean? Okay, how about this? We replace the coefficient of acceleration with a black box. Any mass factors from whatever source get thrown into this black box and then forgotten. At the end, we call the total contents of the black box the observed mass of the electron. That is the basic idea of mass renormalization, and it works. It allows us to treat the electron as a point charge with finite mass, while keeping the necessary radiation reaction term. If you think that there has to be a better way to resolve this problem, let me point out that people have spent about a century trying to fix it, yet it remains with us to this day. Here are some excerpts discussing this issue in the Feynman Lectures on Physics. Feynman notes that many physicists hope that it might be possible to modify Maxwell's theory of electrodynamics so that the idea of an electron as a simple point charge could be maintained. However, many attempts have been made and some of the theories were even able to arrange things so that all of the electron mass was electromagnetic, but all of these theories have died. In spite of this, he was hoped that it could turn out that in quantum electrodynamics, the difficulties will disappear or may be resolved in some other fashion, but the difficulties do not disappear in quantum electrodynamics. That is one of the reasons that people have spent so much effort trying to straighten out the classical difficulties, hoping that if they could straighten out the classical difficulty and then make the quantum modifications, everything would be straightened out. It turns out, however, that nobody has ever succeeded in making a self-consistent quantum theory out of any of the modified theories. So, after more than 100 years, the electron radius and mass problem is still with us. If we want to make progress in quantum electrodynamics, it looks like we are going to have to accept the mass renormalization workaround and move onward. If you find this process a bit unsettling, sweeping infinities into a black box and calling the net result finite, you are in good company. Here is Durak's opinion. I am very dissatisfied with the situation because this so-called good theory does involve neglecting infinities which appear in its equations. Sensible mathematics involves neglecting a quantity when it turns out to be small, not neglecting it just because it is infinitely great and you do not want it. In Feynman's opinion, the shell game that we play is technically called renormalization. It is what I would call a dippy process. Having to resort to such hocus pocus has prevented us from proving that the theory of quantum electrodynamics is mathematically self-consistent.  On the other hand, renormalization has allowed quantum electrodynamics to be formulated in a manner that enables accurate predictions to be made which have been experimentally confirmed to high levels of precision. A more generous, arguably more modern view of renormalization was stated by Steven Weinberg. Taking account of the difference between the bare charge and mass of the electron and their measured values is not merely a trick that is invented to get rid of infinities. It is simply a matter of correctly identifying what we are actually measuring in laboratory measurements of the electron's mass and charge.


Hello and welcome to the session. In this session we will discuss a question which says that draw graph of the quadratic function 3 minus 4x minus x square and hence find the maximum value of the function. Now we will start with the solution. Here let y is equal to 3 minus 4x minus x square. Now for drawing a graph we will form a set of pairs of values for x and y. Now we have y is equal to 3 minus 4x minus x square. For x is equal to 0 y is equal to 3 minus 4 into 0 minus 0. This is equal to 3. Therefore for x is equal to 0 y is equal to 3. Now for x is equal to 1 y is equal to 3 minus 4 into 1 minus 1 square which is equal to 3 minus 4 minus 1 which is equal to minus 2. Therefore for x is equal to 1 y is equal to minus 2. Now for x is equal to 2 y is equal to 3 minus 4 into 2 minus 2 square. This is equal to 3 minus 8 minus 4 which is equal to minus 9. So therefore for x is equal to 2 y is equal to minus 9. For x is equal to minus 1 y is equal to 3 minus 4 into minus 1 minus of minus 1 whole square is equal to 3 plus 4 minus 1 which is equal to 6. So for x is equal to minus 1 y is equal to 6. For x is equal to minus 2 y is equal to 3 minus 4 into minus 2 minus of minus 2 whole square is equal to 3 plus 8 minus 4 which is equal to 7. So for x is equal to minus 2 y is equal to 7. For x is equal to minus 3 y is equal to 3 minus 4 into minus 3 minus of minus 3 whole square which is equal to 3 plus 12 minus 9 which is equal to 6. So for x is equal to minus 3 y is equal to 6. For x is equal to minus 4 y is equal to 3 minus 4 into minus 4 minus of minus 4 whole square which is equal to 3 plus 16 minus 16 which is equal to 3. So for x is equal to minus 4 y is equal to 3. For x is equal to minus 5 y is equal to 3 minus 4 into minus 5 minus of minus 5 whole square which is equal to 3 plus 20 minus 25 which is equal to minus 2. So for x is equal to minus 5 y is equal to minus 2. So we have formed a set of pairs of values for x and y and now we will plot these points on the graph. Now the coordinates of the first point is 0 3. So this is the point 0 3 on the graph. Now the coordinates of next point are 1 minus 2. So this is the point 1 minus 2 on the graph. Now the coordinates of next point are 2 minus 9. So this is the point 2 minus 9 on the graph. Similarly we will plot all these points on the graph. So now we have plotted all the points on the graph. Now by joining all these points we are getting a smooth curve and this curve is the required graph of the function. Now from the graph we can see that the highest point is A whose coordinates are minus 2 7. So we can write that the highest point on the graph is A whose coordinates are minus 2 7. Therefore the maximum value of the function is AL which is equal to 7. Hence the maximum value of the function is equal to AL which is equal to 7 which is attained at x is equal to minus 2. You can see from the graph that the maximum value of the function is AL which is equal to 7 and it is attained when x is equal to minus 2. So this is the solution of the given question and that's all for this session. Hope you all have enjoyed the session.


Alright everybody, what is going on? Welcome back to another video. In today's video we're looking at Highlight Heaven, that's the channel. We are looking at the highlights from the first round of the AAF, the Alliance of American Football. It's a brand new professional American Football League and it has just started, we've just had the first week, I've just watched the first game so I'm about to watch the second game.  So anyways guys, the second game, San Diego Fleet vs San Antonio Commanders. Let's do this. It's not. The Alliance. Oh 60 frames, I like that. First play. Let's get the party started, exactly. See that again. Quick slam. Oh yes, I love that move, did you just see that? That was a brilliant move, it was clean. You know, he doesn't need to be super super fast but if he makes that move, gets past him and then the cut is clean.  Let's have a look at it. Watch this, so simple. This guy here, he just absolutely has it all over his man. None of these guys are expecting him to get the ball because they're all thinking it's going to be a running play, right? They're all looking straight on. This guy, if he gets past him, it's basically in his, the ball's in his court so to speak. Bang off the left, he's around him. These guys, these guys are not looking, these guys aren't looking, they feel like it's going to be a run, but it's not. And this guy's about to step. Funnily enough, the quarterback actually throws the ball before this guy even steps. That's the relationship that they have, isn't it? Okay, no more stopping, sorry.  The ball was thrown, he steps, he turns around. He knew the ball was going to be there before he even made that step. And that is when you really start excelling in the game, isn't it? When you know your routes, you expect the ball to be there before it's even there. You really can focus on your route and getting past your man and making sure you're open, so then you know that the ball is already going to be taken care of. You've just got to do your job, and I'm rambling. I'm just excited, I'm excited to watch some freaking live football. Well, not live, not live, but 2019 football. Who's lucky to get that? Nice. What was that? He got smashed! Absolutely monster. Shit. Let's have a look at this. Oh, fat right to the side of the head, man. I'm not meant to be swearing either. That's disgusting. Fender's got to be gusset. What a catch. How do you break that in? Damn, man. What could the defender have done there? Let me have a look. Okay, we'll see this angle here. This defender here. Okay, he's pumped it. This guy has pumped it. This defender thinks he's already thrown it. He's turned around. Now the ball's thrown. He's still got about, he's still got probably three yards. The defender's still probably three yards in front, so he's got a bit of room. But when you're facing the outside and the ball's coming from the inside, really all you can do is look at the attacker, isn't it? So let's see what he does. He's just watching the attacker. He turned around. He turned around to try and catch the ball because he saw this guy turning around. Bad mistake. He should have just kept, he should have kept an arm's reach. Made sure, I guess, to try and push him out, I suppose. What should he have done, guys? Actually, the commentator just told me, don't listen to me, guys. Yeah, something like that. Nice run! I like that. He looks about five foot eight, but I like that because he saw he had space, but he still kept the ball in that, you know, tucked, secured position, which, jeez, I mean, if I saw some open daylight, the first thing I'd want to do is completely open up and run as fast as possible, which would mean that I'd have to take the ball out from that and put it under my arm, but he does it, which I'm impressed with. See? Good shit, bro. Take it out, obviously, but... That's exactly why. If he had taken that out, that arm tackle would have ripped that ball out. If he had taken that ball out, that tackle would have ripped the ball out. So, okay, so that's what he was waiting for. He was waiting to get past that tackle. He felt himself get through it, then he's like, sweet, I'm going to take the ball out. Here we go again. Nice cuts. Keep going. Keep going. Keep going. I like this. Keep going. You got this. You got this. Keep going. I thought he was going to score. He's probably tired. Nice return. Clean, man. Ship shot. That was the tight end I heard about in the pre-match commentary by this other guy. Let me have a look at him. He looked massive to me. He's played NFL, I'm pretty sure. He is massive. Cooks about 6'5". I thought he was the same guy. So, some guys are wearing the full length tights, grey tights, and some guys are wearing half with yellow. Why? Keep going. Even just this step right here, I mean, I just like it. I love steps. I love jukes, man.  Good kick. Needed to learn some more. Guys, he has to learn iron.      You got this. needed some height or that was going to be blocked good run, 27 I like that 3rd and 7th, what are you going to do here? You better convert hey there's a woman breath close game, there's been a lot of picks in these first two games man makes for an exciting game though big bomb, no way 2 on 1 he's still got it he's still hurting from that that sack that he lost his helmet 4th quarter oh yeah ok although shouldn't this defender have him or possibly this defender? not when they collapse in like that 4th quarter 2 point conversion 1 out of that fell 1 out of that fell 1 out of that fell 1 out of that fell what is that, what a play come on man beautifully timed that would have felt so good for that guy the guy who made the hit would have felt amazing but all he's done is watch a guy grab the ball come back down to the ground and just smack him before he can even do anything about it it's not that good of a hit is it it's a big hit but it's not a skillful hit this is josh first game in Royce oh yes what a catch I love those little shimmies from the start I love them easy completion sorry guys sorry guys I'm thinking why have I not seen them take any 2 point kicks after the touchdown I read in the rule book before I started this that there were no 1 point conversions anymore what I took that to mean was that it was still a kick but it was worth 2 points what it actually means is there are no kicks, they're just 2 point conversions I've got it now it's not the same as rugby hail Mary I knew that was a hail Mary because I saw those 3 wide receivers take off and the only time I've seen that is in Madden you've either got 2 on each side, you've got 3 here and 1 here or you've got 4 here and I was like yes yes I've called that plan Madden many a time and of course there's no time in the clock and why wouldn't you let's see what happens bad effort at all I'll call you the bad man there you go is this the next one, what was the next one Memphis Express vs Birmingham Iron and that will be my 4th video of the day and my 3rd AEF game for week 1 I'm certainly enjoying it, I'm going to be following this throughout the whole season it's a shorter season which is good, there's only 8 teams, only going to be 4 games every week and I'm going to react to them all and I guess by the end of it I'll know a whole new group of players and be supporting a whole new group of teams but I know my team is the legends and I kind of like the fact that they got smashed in the first week because it would be boring if they were smashing everyone else I like an underdog at times but actually thinking back to watching the game they did make some pretty horrendous errors we'll see what happens, if you have enjoyed this video hit the like button if you want to subscribe do that too, I'll see you in the next one


Welcome to think tech Hawaii. On Thursday December 2, you're watching a weekly discussion show politics for the people. And I am your host, Stephanie stone all 10. Our show topic today is the Omicron variant of the coven virus, where to come from. What is it. How are we going to do it deal with it. I have a guest here to discuss this topic with us, and I'm welcoming them to and introducing them as J. find out Winston Welch, and Tim apachella. So given our new condition in in the land of the virus, or I should say the planets virus says. Now that we have this new one. We start a little discussion about where it came from. Okay, where did this Omicron virus come from actually variant variant of the virus come from. I was telling before the show and really ticked off an MSNBC and Brian Williams for suggesting that maybe it was Biden's fault, and that he should have could have done something. We all heard about this a week ago. I'm not sure where he could have or should have done. And it was, you know, not something that you could anticipate we know that viruses mutate. And there are thousands of mutations between viruses that are quote of concern. Most of those mutations are not of concern. This one's of concern, because it's highly infectious. We don't know if it's highly lethal yet. We don't know how it relaxed and reacts to existing, you know, vaccines and therapeutics we don't know. And if you look at the newspaper that Washington Post in the New York Times today, there's no real information on that. There's not enough time we have to, we have to wait and see. We have to let the scientists do that data gathering. We don't have enough data, not in this country. So we don't know yet. And I suggest that there'll be a lot of political mishmash back and forth, as there is now in the Senate over the funding bill for the government, which is really how shall I say insane. They don't want to fund the government until Biden gets off his vaccine initiative. That's insane. And there'll be, you know, political things that happen after all, this is politics for the people isn't it Stephanie. We're going to see that happening for the next couple of weeks and then we'll hear some, you know, scientific conclusions. But let me say that in Africa and Botswana, there were a lot of cases the number of vaccinations and that part of Africa is something like, I think it's 6%, it's not very high. And this allows for a lot of people to get sick. And thus it allows for a lot of mutations to take place. And most of them, as I said, are not of concern, but it's mutating all the time. That's what viruses do. And one of just one, just one of those mutations turned out to be a bad, a bad case. And now it's spreading around the world because it's highly infectious. So the question is how much of an emergency is this, because at the end of the day, you know, our governments our politicians, who know very little about how to handle this sort of thing are going to have to decide what to do. And not to spend too much time on it. My feeling is that we already lost nearly 800,000 people. I don't know if there was, say a car crash in Moela Ely, and five people died to be front front page and everybody would be weeping and wailing. But how about 800,000 people. Where's the weeping and wailing it's like, it's like the Holocaust, you know, 6 million people, how do you, how do you, how do you react to the, the killing of 6 million people. I think, I think we're, we're in for it actually. And I think we have to allow and encourage our government officials to do whatever they think is necessary recommended by Dr. Fauci and others to protect us and to not let that 800,000 get any higher, whatever it takes. It amazes me. I haven't told you guys but I had experienced a long struggle story yesterday where I met a fellow who was wearing his mask halfway down. And he said he was there to get a vaccine but he hated getting a vaccine. He didn't believe in vaccines he didn't care about vaccines. But he had to get on a plane. And this was involuntary. And there he was talking at me with this mask halfway down. And I went back on him. And what I'm telling you is there are people in Hawaii who don't believe in vaccines. There are people in Hawaii where you have to be the policeman at the elbow. You have to tell them in no uncertain terms, you will take the vaccine. And we're not doing that just yet. We're getting closer to it, but now it's become all the more emergent. And thank you for sharing that experience, Jay. That's very good to know. And I hesitate to ask you if you gave him any advice, but did you? No, I turned my back on him. I did not want to have a conversation with somebody whose mask was down and who did not have, he had not taken the vaccine. I'm not to say that the vaccine will necessarily work with Omicron. One thing we had a show about this yesterday. One thing is these mutations, these variants displace each other. So the first version of COVID was displaced in terms of the population by Delta. Okay, and Delta, I suggest, may very well be displaced by Omicron. And so you don't know whether the existing toolkit will work against the next evolution. Exactly. That's why I was going to ask Tim, what, how does this Omicron variant compare to the other two strains addressing some of these issues Jay has not referred to. So how does it? We don't know yet. This is my short answer. My longer answer is Omicron represents that which we feared. And that's what was criticized about third world nations. I have second world nations, second world nations, third world nations, not getting enough vaccine to properly, you know, have the population inoculated so that these variants don't spread, don't begin to spread. And Africa is a classic example where you have a very low percentage of the population that has actually received any vaccine. So Omicron is a classic example of how mutations occur and why they occur. So to, to the extent of which, you know, the ferocity of how this is going to take over, it's unclear. The stock market seems to be pricing it as it knows something, and it's pricing the marketplace as if it's going to be a variant, but not a variant where the vaccines won't be able to prevent it. We had the gentleman who flew into California, a younger gentleman, and he's not hospitalized. He was vaccinated. He didn't have a booster, but he had at least his vaccinations on board. And he's been quarantined, of course, but he is not in the hospital. So that an initial good sign. But he also has youth working for him. So we'll see. Was that the Omicron that he has? He's been tested. That's the one that's been detected in the United States. It's in quarantine. And he was vaccinated. So it's a breakthrough case of a brand new variant. Okay. The second one reported this morning. Okay. The second one is Jay. That's the Minnesota guy. That's right. To the anime convention. What do you know about him? Not much. Okay, I don't think we know much at all yet as Tim pointed out in the beginning we're waiting for the data to get collected. Yeah, so what do you think Winston do you do we have the tools to manage this, whatever it's, it's full blown version is or whatever we find out what do you think about the vaccines we have in the therapeutics, are they effective enough for limiting. It's the spread of this version of the fire. Well, from everything we know or that we're being told, we don't have enough information to make that determination. However, there's still other variants of the disease which are very well experienced now the delta and the original COVID and probably some others that may be covered with the vaccine, but certainly delta and the original seem to be very effective and respond to the vaccinations that we have it doesn't mean originally the CDC was telling us of course and when was that just before end of June or something that we wouldn't be infectious we wouldn't be contagious if we had the disease.  And the timing of course is that if you are fully vaccinated and I think at this point we need to consider fully vaccinated to shots and a booster and if you've had Johnson and Johnson, I'm sorry, you need to switch over and get your booster with a Pfizer or Moderna from what I can understand and what I've read, but to Johnson and Johnson's would be better than nothing for sure. I just said how this is going to affect how it's going to deal with with this new Omicron. We just don't know. Do we have the tools and Winston could you comment on the fact that the number of mutations in Omicron is like more than 50. The number of mutations in Delta was like four or five. So this is way more sophisticated complex than the previous jump to Delta. It could be but that could also mean that it's that it's weakening or or may burn out. Now, the fact that the that who and CDC have that is a variant of concern. It's I think is what they call it. It's a different level so they they obviously know something out there. You know, we have to go back to the original what we have which is what can you do personally to protect yourself and the community and that is at this point, continuing what we've been doing for the last year and a half, watching the fans wearing a mask. When the shots became available getting the shots, and continuing to get shots and it looks like, you know, when you ask about the future. These MRNA backs vaccines can be made so quickly that I read that the companies need about 100 days to make the vaccines and because they've been, you know, shown to be reasonably safe and effective. And as far as keeping people out of the hospitals and dying. I wonder if the FDA is going to come out with sort of a blanket fast track approval for variants that are coming out in the future. And then it's essentially like a flu virus because I don't think I don't know that COVID is going to go away in the next few years and we're just going to have other variants and we're going to just get boosters and and updates like that. Thank you. And there was a great article in the paper yesterday in the Honolulu Star Advertiser where it said here in Hawaii we can protect ourselves by requiring and the US looks like it's moving to this as well. Testing within 24 hours not 72 hours 24 hours of coming to the country. We need to institute that to the state as well and then like England is doing within two days after your arrival you do a follow up test. And, you know, the US I believe you have to be vaccinated to come here to begin with so it's a combination of both vaccinations and then testing to prevent more spread but this, you know, it's a matter of days or hours before we see the virus in Honolulu and the rest of Hawaii because we're having 30,000 people come a day and there's really very little control on it. And Jay do you think that those for those regulations or those dictums are going to hold for coming into the country given what's already happening now that they're holding up the Congress on the debt ceiling because of these mandates of vaccines. So do you think we're going to be safe with the, with those mandates that we have in place right now for the airlines. Well it helps if you can't, you know, take a flight without being vaccinated without wearing a mask. There are some people who really don't like that, including the freedom caucus and in the Senate, they're going to try to stop all of that. Right here in Hawaii, like my friend at longs, who really don't like being told to be vaccinated. So the issue is going to be still today. I think Omicron is going to change this issue one bit, whether we can mandate vaccines. In my view, it's life and death. How many more hundreds of thousands of people will die while these guys oppose vaccines. That is insane. So, I'm not sure where it's going. One thing is clear is that if you, we only have a certain number of tools in the toolkit we should use them. One of them is vaccinations. Everybody including Dr Fauci, who I still love. I still love him. I'm telling you is saying that we've got to use what we have. This may change. I'm not sure I agree about the 100 days Winston. I think it's going to take them a longer time to develop vaccines against a more complex virus. And I think it's going to, it's going to be issues about approval at the CDC. There were issues before. Hopefully it won't get stuck this time. It's about distribution. There'll be the moral issues about sending them overseas to try to, you know, have global effect. All these things are not going to happen in 100 days. Exactly. So Tim, what do you think the Biden, the Biden administration can do about this situation and be accepted by the public. I hate to put it in these terms, but I'm going to Biden administration needs to be stopped being scared of its own shadow. The Biden administration needs to get the FCC involved immediately. We have a almost 800,000 deaths in the United States. We have a certain news channel. I'll call it Q and on Fox family and friends. I don't care what what the station is who the host is who are constantly undermining the credibility of health public officials, trying to ring the bell about a new variant. Though we know nothing about this variant really, we have Fox and friends going around chitin and chatting laughing it up that the Biden administration will be introducing a new variant, a new, a new COVID variant every October, and you can count on it. What the little host there were implying was, this is again a political ploy from the Biden Democratic Administration that every October before election. And we'll have something new to shake our knees about and be fearful, and vote Democratic, because that's almost like having a wartime president. I'm tired of it. And the Biden administration is asleep at the wheel. The FCC should be getting in there and saying we have a public health crisis. These, these hosts are creating an environment that not taking this thing seriously, but directly vaccines. And, okay, so, so there's a lawsuit from Fox, against the FCC, let it go to court. Let the First Amendment be at issue, but stop them, and then the Biden administration has the authority to do this, and they're scared their chicken, and it's time to stop this misinformation disinformation about COVID and its cures. And that's the first thing that the Biden administration can do. And the other thing is to support and then they are distributions and, and, and public education. But I'm fed up with it. I'm also going to mention Laura Logan, a very qualified journalist that worked for a long time at 60 minutes has the audacity to compare Dr. Fauci to the doctor of death of Auschwitz, Dr. Fauci. Although she didn't say it was her opinion, she said, it's the opinions of others that she's hearing constantly that Dr. Fauci is no better than Dr. Mengele. How irresponsible and reporting, how disgusting, how not one word one peep from the Murdoch brothers or Murdoch senior himself to say, enough's enough. Laura, Laura Logan, tear up your SPJ card, your society professional journalism, tear the card up and throw it away. I'm done. These are you're describing political the political challenges to the administration so so Winston. What can be done about this what is it that that that Tim is suggesting and calling on. He's calling out the president to do something so what are those things that he can do that will have effect. You know that we saw that this nation as well as other nations to EU, Israel, Japan's completely closed its borders to everybody, unless you're a Japanese national coming back and then you're going to be quarantine but they're, they've got like 100 cases in the whole country now they've they don't want it coming in and they are in a position where they can just close the borders to incoming traffic, but so could we. You know before with ill effects and people will point out what those were obviously here in Honolulu but we're surrounded by 25,000 square miles of water. We could implement something here on the statewide level if the federal government doesn't. Or, or if the federal government does on a on folks coming into the country, we could very easily replicate that here and say, you have to be vaccinated to come to Hawaii and you have to be tested before and after. And just a normal protocol as well as continuing requiring for public venues I saw that everything was lifted yesterday capacity controls and restaurants. I'm not really comfortable going and sitting next to someone one foot away as you know some of these restaurants are super crowded as we know here in Honolulu and I think that restriction was lifted and I'm not sure if we have to have a vaccine card or not I think that we do to go to those restaurants I don't think that changed, and I think we're still required to wear masks in public venues, but they seem to have lifted caps and I noticed that the governor has allowed the mayors of each county to more or less come up with their own rules and they have slightly different rules whether it's on you know Kauai or, or the big Island or Maui or this island. So, as far as nationally, you know I thought when Pete footage said last week that he, I think it was about last week that he was not going to impose any mandate on people flying on planes or trains as far as having to get a shot I think that the president's also said the same thing that there will not be a national mandate on this. It doesn't mean that the states themselves and cities and locales can't crack down on this. It would be nice to have a message from the top that says this is an emergency, and everyone in the nation needs to pay attention to this but we're not at that point now so we've got to devolve to the local level and the personal level and that's where we need to go I saw the Greeks, they're taking away people's pensions a quarter of their pensions if they're over, over 60 they're taking a quarter of their pension if they don't get a shot because nine out of 10 people dying there are over 60. The Slovakians are doing it reversed or giving them about 600 bucks to get a shot if they haven't so you know the sticker the carrot, whatever works we got to just look around see what is working our, our vaccination rate was revised downward I saw. I think that we were at about 77%. So how do we reach that other 23% and just let them know this is really important for your health and other people's health and Tim's ideas interest and interesting one. We need to reach out to religious organizations civic organizations. Schools, however, people are getting their information I saw Facebook was made a massive push to pull down anti vaxxer theories that you know as Tim was talking about. I don't know if you could require Fox to have a disclaimer running on it like Facebook does that says something like the CDC, like like like pills often have this as the FDA does not endorse the FDA says this medication or this product is not endorsed treat any health condition maybe something like that when any article is run about COVID on the news that has to have a bottom line that says up to date news is obtainable at the CDC and that may be something that for all brought national broadcasters that they have to have when they're running stories that might be one idea, or I'm going to point people to correct inaccurate information as the best experts that we have have it. Yeah, and as far as the documentary comparison that's reprehensible and we have to have everyone just jumping on that calling that out. I'm Jay crickets crickets. Crickets. Yeah, right. Right. Correct crickets. Nothing. So, Jay, as to Winston's first comments about the shutdown in the country. Well, I think we can do that right but we can't do that state by state we've already been through that. That's already had cases suit suing the governor and everything about shutting Hawaii down, because just like Alaska can't do it either but we can't interfere with interstate commerce and it is that that the part of our law that says you can't shut out people from your state is that correct. Can you kind of give us a little bit of information about I think I think it's clear that you can require people to be vaccinated to, or at least wear masks, you know some kind of controls on it. But my view in general is that, okay, only only 800,000 people have died over this. When, when is it a national emergency is it 900,000. Is it a million. Is it 2 million. One of those guys in the freedom caucus going to get rational they're not rational now. And furthermore, there have been federal judges who have set aside Biden's orders for vaccination. And I find that extraordinary they they must be Trump appointed judges. And so what you have is a is a mixed mixture of a venue in the communities in the states, and among the judges in the federal government and I would not for a moment have any level of confidence in the Supreme Court of the United States. We are completely fragmented on these issues. If a Brian Williams to blame Biden for this new.  I will never feel the same way about about Brian Williams of the fact is it came on all of us. And the fact is that nothing has changed politically. All the GOP guys the Q anon guys the conspiracy guys, they, they heightened their attack on Biden, as if it was Biden's fault. They heightened their attack on on any public official who would try to impose these limitations. That is insane. Where do we stop 2 million 3 million 4 million in China and we have a host that just got back from a 50 day trip to China. They made him wait in quarantine for 22 days before he could even get out. And had he not complied with any of their regulations about, you know, doing safe things being quarantine, taking the, you know, taking the vaccine wearing mask, all that stuff. That would have been in jail. And that's the way Xi Jinping gets this done. And you know you can make the kind of comparison that Xi Jinping makes with Joe Biden.  And Biden would have to say no we have a lot of trouble we have to beg and plead and and offer all these incentives. Anyway, this one, this one house of ill repute in Europe, that is offering free sex. If you take a vaccine, and, and, and the business has been gangbusters. That's helpful. There's an incentive. Well, you know, Tim. I can't follow. I can't follow this. I can't follow it very far. Okay. All right. The, but J is bringing up to your prior to the, the red light district being a part of the reinforcement of our, our preferences here for how to act under COVID. What about the GOP, are they, they're already demonstrating do you think they're already demonstrating the use of everything Biden does any policies any, any of these proclamations. They're using this to undermine Biden for the next election and the Democrats the Democrats and Biden for the next election is that is that what the big goal is here because as you say it's insanity. Is that the goal, the undermining of the Democrats for the election. Well, they've been doing it from day one so we have 800,000 people almost dead as a result so the party of obstruction is the party of destruction. Yes, they've been at it for for two years, trying to undermine the credibility of Democrats and the Democratic Party by saying that it's a Democratic hoax. Jay and I did an interview a year ago in March 2020 and the quote from Donald Trump was it's a Democratic hoax, and that's when we had eight people that eight Americans that were dead in the Seattle to Kirkland area. And so from day one, they've been trying to pin. You know the sky is falling attitude on the Democrats and there's nothing to fear, and that this is just nothing but a flu. Well 800,000 deaths later you know that's one hell of a flu. And they should knock it off. I mean they really should just knock it off because, and I don't see why I don't get this but their own constituents are the ones who are dying. The statistics very much show that in those states where, you know, vaccine is not encouraged and mass wearing is not encouraged and social distancing is not encouraged. Those states and those populations are the ones that in the ICU, and they're dying. When do they get it that their constituents are dying. If I go with Jay, is it 1 million 2 million or 3 million what what number will it take for them to get real. What do you say about the Florida data that shows that they've had reductions in COVID and hospitalizations, the latest data. Again, these are waves or you also have Florida that's not a Midwestern state. It's wintertime people are out and about outside. And that's why he's been blessed with this as well. That's why our numbers are the way they are they're rather their low numbers. You know the Greeks knew this millenniums ago, where all their forums and activities were held outside, even in winter, because they didn't know what a virus was but they knew there was a correlation between indoors and death. And believe me the Greeks had viruses just as bad as COVID, if not worse. Yeah, well Winston, we had a viewer's question, which I believe you may have already answered in, but I was going to read it to see if you wanted to add any more so what do you think this is the question what do you think the government should do to quell the misinformation is there anything specific to misinformation that that you might want to add. A million dollar question isn't it first of all they need to produce only accurate, clear information you know this, even the roll out of the booster has been, you know here there and everywhere, but to address Jay's point, we're not China. We don't say if you don't get the vaccine we're going to imprison you or shoot you in the head. The Chinese can lock down cities of millions of people, and basically, you know, there's more humane Winston, the country that has 800,000 deaths or two or three million deaths or the country that prevents that. Well, that is what that may be but we're not China we don't operate like that. We also have a deep history in this nation of anti vaxxers. Going back to the earliest days and so you're fighting a system of where people are afraid and don't trust the government and haven't trusted the government for forever maybe in this country maybe it's ingrained in part of the American psyche so when the government says this that people say oh well that's come from the government so I don't know if I can trust it. And that's just the way that that it is here. As far as combating yet you know I would like to think that rational saying scientific thinking that can be proven you know invalidated would carry the day, but in fact we have people that are just going on beliefs because they saw something on tiktok or Instagram that says oh if you take the vaccine you're going to sprout antennas or whatever it is. And if that's what people, when their level of education or sophistication is there, or if they're leaders in a religious sphere or and their very belief system that says my my deity or my religion is going to protect me and therefore I don't need to follow any precautions. You have those types of situations to, and then you have others that just say I don't want to get this vaccine because I don't know what's in it and it could be poison. Well I don't know what's in Tylenol. Right, so there's a lot of countering to that we're not going to get anywhere wear your mask get your shots, wash your hands, do what you can. That's all we've been able to do the all these years and talk to people and really make an outreach to those and see if you can get to them but, again, the standard bearer of the Republican Party, as we just found out from the Guardian yesterday, or the day before, was tested positive before his debate with Joe Biden and infected a whole bunch of people and then had a super spreader event at the Rose Garden to introduce Amy Coby Barrett. So we're not talking about people that are necessarily dealing with principled leaders for rational thought processes here. Right, so let's do a lightning round here. We're set to close shortly so let's 30 second comment to this. This is this paradox that we're trying to work with. So Jay, would you give us a lightning round finish here. I just saw this morning. There was a case decided I think it was by a court of appeals somewhere in the country. There was a claim made by anti-vaxxers that a given social media had no right to moderate their comments in the social media, no right to exclude their anti-vaxx comments in the social media on the basis of the First Freedom of Speech. This is a very interesting counterclaim. The counterclaim, which prevailed in that case, but who knows what will happen when it goes to the Supreme Court, was that social media also has First Amendment rights. And in moderating comments that they feel are inappropriate and against the public interest, they are exercising their First Amendment rights. And that's what this court found. This is really mind blowing. It's a way in which social media can deal with the crazy First Amendment claims by the anti-vaxxers. Your thoughts on that, Tim, or in addition to that? Well, I say let the government do what it needs to do to prevent this virus from catching fire and then the lawsuits be damned, deal with the lawsuits when they come. That was Donald Trump's strategy.  You're right. The Guardian did talk explicitly about how Donald Trump had this virus, knew he had the virus, and could give a wit. He infected all sorts of people, including his buddy Chris Christie, who by the way was in the hospital and fighting for his life. You know, COVID Donnie was no different than Tyford Mary. And in the end, Tyford Mary went to jail because she didn't care who she infected.  So, you know, when's enough is enough. And I'm going to wrap it up by saying now is enough. So get tough America get tough with the administration. And if you're worried about First Amendment violations and lawsuits. Fine, deal with those let them go work their way up to the Supreme Court, but stop Fox and friends. And all the other social medias from spreading misinformation about vaccines and this new variant. It's we've had enough and do the right thing. But how do you really feel. Got it. How do you really feel what are your final thoughts. I knew it in a light. Just repeating the same take personal responsibility where you can try and hold our elected officials accountable for best public health practices. It's all we can do. But at the end of the day, educating ourselves and our loved ones and those that we care about as best as we can to reality as we best understand it and trying to reach those that are until now afraid or confused or just wrong. And as new information comes available, share it. Be kind to others. That's the way you're going to get to them.  It's a lunch if they switch off Instagram, TikTok and Facebook for a week, you know, give them 100 bucks. I don't know. All right, we have to wrap it up. Thank you for a strong discussion with with rich that's rich in suggestions, recommendations and must do is and fed up nest very helpful to us for understanding better the impact of the homicron variant on on top of what we're already enduring from the other versions of the virus. So thank you, Jay, find out Tim Apachella and Winston Welch for this discussion. And I'm your host Stephanie stole Dalton. And this is politics for the people and we'll be here next week Thursday, same time. Hello.


What if you're starting a new business? What are some of the first steps that I recommend? I think this is a good question for everyone to think about whether you're starting out or later on, I think what I'll share will be useful. And of course, if you have any thoughts for those who are on the path of starting their own business, comment below. What do you think should be the first few steps? I'm very curious now. So here's what I think. Here's what I would do if I were starting now. Number one, I would ask myself, do I have any existing contacts who are potential clients of my new business? Do I have any friends, colleagues, supporters, fans, people that I can reach out to who would know who I am, who are potential clients of my new business? Or they definitely know people who are potential clients? Okay, that's my first question. And I'll write down their names, start a list of names. And these are the people I would reach out to right away to do what I call market research conversations, not what I call it's what's called out there, market research conversations. I have actually several courses about market research because it's such an important thing. One of them is called the CORE program, clear offer, resonant engagements. If you're curious to deep dive into my market research techniques, you can check that one out. But essentially what we're asking them in the market research conversations is, what have they already purchased similar to the thing we want to offer? Or if they haven't purchased it, have they considered, were they on the verge of buying something or hiring someone regarding the kind of service or program or product that we offer? And if not, why not? What kept them from it? Or what alternative are they using to solve the problem or to fulfill that yearning that they have that your product or service fulfills? Essentially, that's the market research conversation. There's a lot more obviously to it, but essentially those are the questions that you ask in your own way because now the question is not, typical market research when it's poorly done goes like this. Hey, I've got this product. I've got the service that I've created. What do you think about it? It's a terrible question. Why? Because who's gonna say, oh yeah, that's terrible. I mean, yeah, you might have a few friends who have like no social skills and go, oh, I think that's a terrible idea. Or the terrible encouragers, but most people are gonna be really polite to you. Go, oh, of course it's gonna do really well. I believe in you. Yay. And then you go try to sell it and nobody wants it because everyone's gonna be polite in the market research. You have to ask them what they spend money on because what they actually do is the actual reality that you're facing. And they say, you know, I've never bought anything like this before. Like, oh, I should be careful about what I'm selling here. What have you bought related to this? You know, what have you bought or what have you almost bought related to this? We don't care how nice people are gonna be to us now in market research because it's gonna give us bad information. We care about what they actually do, right?  And the problem is you're probably not you, but many, many entrepreneurs are so passionate about their product or their service that they're so myopic. They're so fixated on it that they have lost touch with reality. How many of you can relate to that? Not that they've lost, they don't even know reality.  Your income comes from other people spending. Did you know that? It doesn't come from law of attraction, some envelope falling from the sky. Law of attraction helps us to become attractive to others, but your market is the spending of your audience, the people you are able to reach. That's literally your market. And so what they're spending money on is you're literally competing with the dollars that you're spending elsewhere. Competing is maybe not the best word, but you're certainly providing an alternative.  And so you as a multifaceted, multi-talented person, you can literally offer so many different products and services don't get fixated on the one that you've already thought of because you're completely limiting your potential when you think you're just gonna offer this one thing. Now you can offer a hundred things.  Even if your baby is, I don't wanna say what your baby looks like, your entrepreneurial idea looks like. Maybe it is beautiful objectively in the market, but maybe it's not. So that's why it's very important. So that's market research conversations start that right away. I still do it to this day because I still know as an entrepreneur, I am constantly deluded by my own optimism and by my own fixation on my ideas constantly. We have myopia, we have blindsidedness all the time as human beings. And you can, if you're doing your hobby, you could be within yourself all day long and be very happy.  And so it's gonna be all about, much about them. Really, in the beginning, you think it's 100% about you. Hopefully it's more like 80% about them. And so this is where compassion comes in, empathy. It's not just your passion. Your passion is great. It's compassion that actually makes the money. Not your passion. Oftentimes now, unless you're super charismatic and you have a huge, warm audience of people, then you could just whisper and though everyone won't buy, you're the audience whisper. I've gotten to this point, but it's not because I'm lucky.  If I say something, you're gonna buy it probably because well, a couple of things is I have your trust, but number two is I've done so much market research that my intuition, my compassion and my passion are very pretty well aligned at this point. But in the beginning, I was not an entrepreneur. No, you're overly focused on your passion and you have forgotten about your compassion. You have compassion.  I know you're more compassionate than most people, but you just forgot to apply it to marketing. So anyway, so that's market research. And the other thing I would say right away, I have two step ones, step one market research and the other step one is start creating content right away, start creating stage one content right away. You've never heard of my three stages of content creation. How many of you haven't heard of it? Raise your hand. If you haven't, that's okay. You can simply go to Google and search the three stages of content creation and you'll find my article and you'll learn all about the three stages and you read about it, but start doing stage one content right away. Do not delay. It's probably gonna be about your passion because that's all you know right now. But eventually, as you do more market research conversations, you'll also do stage one content that leans into your compassion for their wants as well as their needs. But people spend money on their wants, not what you want them to want. What you call their needs. Oh, they need this. They need that is what you think they should want. They don't want that. They want something else. Oftentimes, right? So market research helps us to uncover their wants, not just what you think their needs are. I always say wants because it's about them, but what they want, you got to respect what they spend money on, what they want to spend money. I got to respect that, you know, have compassion for it. So anyway, stage one content is probably starting with your passion, with what your journey is, what you really care about. And then as you have more market research conversation, you will naturally care more about them as well. Your stage one content will start to reflect that as well. So I hope this is helpful. That's how I would start a business, you know, the first couple of steps.