Think good to go Okay, good afternoon everyone Welcome thank you for coming and joining us over the past few days we have seen quite a few presentations and demos around telco NFV use cases using OpenStack and SDN controllers and whatnot and Definitely if you look at all those presentations and the use cases it will become clear that there is no single classic cookie cutter kind of Deployment model or a classic cookie cutter case of a VNF deployments and so on Today, we are going to touch upon one particular class of deployment models Which seems to be quite popular in the telco use cases which talks about deploying the infrastructure in multiple tiers Okay, and specifically we'll talk about what we call as micro DCs or headless NFV I if you will and these micro data centers are something which actually serve the purpose of a point of presence a data center or maybe a central office or Mobile switching Related central office. Okay. I'm Vinod Shegu and I'm joined by my esteemed colleague Roshikesh Ganguru and Both of us are part of NFE business unit inside Hewlett-Packett Enterprise follow back So here are the topics we're going to cover today as high-level agenda if you will I'll start off with the basic requirements description or a problem statement or capabilities expected of this particular micro data centers if you will and I'll talk about whether OpenStack actually helps in meeting these requirements or not in its current form I Understand there are also projects which are in progress here and then I'll turn it over to my colleague Roshikesh who will talk about the some of the alternative mitigative plans and also talk about some of the open items and Topics and open it up for basically a more interactive discussion at that point So basically as I mentioned earlier like there are quite a few telco use cases Which require this so-called multiple tiers of NFE I or NFE infrastructure so at the top I have a very Left-hand side I have a pretty simplified version of the multi-tier architecture We have basically a main data center typically deployed in a very very large footprint and it has you know a full-fledged Control plane with HA a full-fledged SDN control plane with HA a lot of storage and top of rack switches and spine switches and back Back-end switches and so on and the compute footprint is somewhere in the order of thousands of computes Okay, then we have in the second tier Basically, what we call as micro data centers now these micro data centers as I mentioned earlier are the ones which serve the purpose of point-of-presence or Central offices or mobile switching offices and so on Now they have pretty serious constraints with respect to space power and cooling and Typically you see the size of these micro data centers anywhere from half a rack single rack maybe a couple of racks of servers and When you have such smaller footprint cloud deployments, right or at least in the data centers you There's a there's a there's a discussion which happens about What is the upfront cost and setting up the minimal may micro DC When I want to point out that basically what is the ratio ideal ratio of having? Control plane servers versus compute at that at that particular micro DC for example It's there's no point in having seven or eleven servers just serving your open stack as well as Seth cluster or for that matter SDN controller plane and so on trying to serve Let's say three or four compute servers So the upfront cost becomes critical Then of course the main data center is separated from the micro DC's over the van That means they're geographically distant distant and you could have up to a few dozen or maybe a few hundreds of these micro data centers Driven from the main data center, and I've also shown a few customer edge related Devices there which typically are driven from the point of presence or something like that look those could be computer Sorry a customer provider edge equipments Pretty small form factor ones, and they could be thousands of those and Or it could be driving the micro DC's could be driving base towers in a mobile tower and so on now between the main data center and the micro DC you need to a guarantee certain amount of bandwidth and latency and Typically what we've seen is service providers and telco Customers are okay with providing that level of guarantees and qs levels and so on The other problem we need to basically make sure as we when we actually have this multi-tier architecture How do we actually go about? Maintaining managing actually start with provisioning maintaining managing this entire array of Micro DC's if you will right so how do you do upgrades, right? We heard in other talks earlier that upgrade is one of the very serious issues in such kind of large deployments Now in addition to these set of what shall I call the problem statements or challenges Just because vnfs are getting deployed in these micro data centers doesn't mean that all the typical things to expect the vnfs Expect are going away. We do need predictable performance Thanks to the community over the past year and half. There has been considerable progress in enhancing the What we call as EPA related features which ensures that you have predictable performance things like pneumo affinity IO affinity huge pages and CPU pinning and so on there's also been a lot of progress made in the process measurement mentioned in the previous talk about Having a real-time stack essentially having a real-time hypervisor and and of course the real-time kernel host kernel and setting all of those things up to ensure low latency low jitter at the same time using DPDK enable v-switches or SRIV to get the maximum line rate throughput performance Another topic, which is nearly very dear to us is basically high availability We also had a lot of presentations during the summit talked about high availability now This high availability topic and we also know that okay the the open stack control plane solves the problem through various mechanisms and The problem shifts to how do we ensure high availability of the vnf applications and in that context? we have seen Basically the problem boils down to Having a very low latency for detection of either a vnf failure a v-switch failure a nick failure or a compute node failure and Making sure the appropriate entities in the stack get notified very quickly And then the vnf managers have the choice of making the appropriate taking the appropriate Decisions of either you know restarting or whatever or failing over to a standby and things like that Optionally you can also have auto remediation or auto recovery features if that is something which the vnf managers request Of course when we have a multi-tier Architecture we want to have vnfs which are actually deployed in the micro DCs to avoid having these round trips back to the main data centers To satisfy, you know the networking related needs or requirements like how do I get the floating IP address? How do I get the l3 and l2 connectivity? Again in the previous slide I listed about a more like a VCP kind of a use case other Examples of a real-world telco use cases are like the VEPC and we router and we ran. I'm sure there are a lot more like that So now let's go over and see how does open stack try to meet these requirements And I'm going to talk about these I'm going to assume two different use cases or other two different Possible approaches if we will okay the first one will basically talk about having Each micro DC be a whim of its own That's that's how you can think of it as you know hundred different wins being controlled by a main data center, which is a win Okay, that's what are the challenges we do that way if you do that way Well, basically you end up with having this issue of control plane footprint How do you manage the control plane footprint at each of these micro DCs? There have been quite a few projects in interesting progress made in that front I believe there are cases where they have virtualized the control plane They have containerized the control plane and so on and that's one area Which will definitely evolve and definitely help that particular use use case the other case is basically how do we actually do the centralized management? It's not just about upgrades, which is by the way a very critical topic. The other topics are okay We have each of these whims. They're all generating logging and monitoring data How do you call a coalesce across all these whims and try to make sense of that? And also you have SD and controllers giving out information various logs and so on again those need to be coalesce to Then of course if you take the one level higher than the VIM you have the in the manual area the NFE orchestrator and It has to now manage multiple endpoints and it comes the various issues Like how do we globally do the quota management or source management and how do you present a single dashboard all of these are topics? Which are some of them have solutions some of them don't yet on the still evolving and of course once you have these whims Separated how do you ensure that you have the appropriate overlay networks across these whims so that VNFs can do? Proper communication or you can have proper L2 extensions broadcast domains and whatnot The other approach is basically headless micro DC Where in we talk about having each of these micro DCs without a control plane and The main control plane actually sits in the main data center or otherwise known as mothership data center What are the challenges if you did it that way? well Think of it as basically extending the VIM at the Brisbane main data center and you're extending the compute nodes to farther away okay, and What are the what are the challenges in that particular approach obviously? I already talked about bandwidth guarantees and latency guarantees and Other thing is basically you want to make sure there's a proper L2 connectivity between the two so that you can actually do things like you know Basic pixie bootings and downloading images and so on Of course some of the things if you do if you do we do end up with this kind of an architecture if you will Or an approach then you'll have to limit the data transfers between the Between the main data center as well as the micro data center What are the typical type of actions which will probably trigger that things like image copy? While launching right you don't want to be going to the glance and the main data center and trying to Download it then things like shattiness you have ribbit mq my sql cluster and so on and you don't want to have too much of Chattiness between the control plane in the main data center and the compute nodes Of course there are some vnf's which are happy to use local storage. They are stateless We're also hearing the other use cases where the vnf's do need to be stateful And so that that means that basically they need to have using block storage for booting and mounting and so on and Those scenarios you would want to not have your cinder back volume sitting in the main data center and you're trying to load off of that wham Of course these vnf's do need a basic l3 and fip connectivity And they should be avoiding multiple trips to the main data center and of course we already talked about logging and monitoring now If we want to do low latency monitoring of the vnf's and the health of the health of the compute nodes or things like that That's of course the challenge if you have a lot of latency Now I'm going to turn it over to my colleague Rushi Kesh. He will talk about some of the mitigation plans Hey, thank you. We know so When this problem statement came to us we we started thinking about let's push for having a Independent vim on each micro DC location. That's the simplest approach and let's do it and we went back to Operators and say what what they will say about this so they were very much Interested in having a headless computes So let's start with this and if you have any issues then we can we can talk about the ultimate solution as a separate vim per Per micro DC. So what we did is for an experimental purpose. We simulated this environment and we started Stretching out the compute node To the micro data center simulation mode and then we started figuring out that what are the hot spots? What are the areas where the things will start breaking and So therefore we even started talking with the operators that okay We can go with this approach But there are certain prerequisites that you have to meet and if those prerequisites are met then we can go ahead with this particular Project and understand the complications here So the first mitigation plan we thought about and we came up with some solution is to go with SDN based solution I mean as Vinod was pointing out that stock open stack if you take there are certain set of limitations challenges and doing doing the communications over when so we took the SDN solution this it's our own HP's DCN solution and we started evaluating that using this and with prerequisites like Networking requirement, which we'll be discussing is if those are met can we meet this particular headless compute node requirement So here is what we came up as a prerequisite the first one is we need an L2 extension from a mothership DC to a micro DC Typical example is a VPLS. So when we discussed this with they said, yeah, we already have such infrastructure between The mothership DC and micro DC. So you don't have to worry about this. So it will be given on On the day one then we talked about okay. So what are the bandwidth requirements between these two? Centers so the bandwidth requirement based on our experiments is at minimum 2 GB But it can I mean if it's 10 GB, it's great. I mean we ideally need a land type of environment so we went through the some experiments about what type of transfers are happening between between the mothership DC and Compute node. So what we figured out is glance. There are logs going here and there and there are certain workloads which actually For for example, if there is a monitoring of VM going on But that is like more of chat in us. So we will discuss in the next topic about where the latency matters a lot so then we Simulated the latency between these two endpoints and we stretch from 10 20 30 and up to 100 millisecond and we start seeing that okay 30 millisecond start things started breaking. So what what exactly? started breaking is the communication between These services inter service communication because all of these inter service communication is happening through rabbit mq and database updates are Going on there are some timeout values default timeout values and then there are some communication between the The SDN directory services to the SDN controller. So we ended up coming to a point that oh if I start Putting in these hot spots like control interface or data interface. I would say that I won't I can't stretch more than this So let's set this as a prerequisite for our telco operators that if they can give this we can really stretch out our computes to To the macro DC then the next prerequisite was okay We can do this but now how to install the compute nodes. I mean you can do that I mean we typically observe that a compute node in such Situation can take up to an hour to get deployed because it's doing a pixie boot over the van and getting the images from The deployer nodes which are running on the mothership data center So we thought about let's for now assume that a pre-installed compute node is shipped to the micro DC Yes, we can do that. So a set of compute nodes were shipped to those micro data centers And they were already having some cached images So that way you are not doing any cache images on on the you're not doing any image copy on the fly whenever you are booting a VM So these cache images are mostly the most frequent images which will be typically the BNFs And that that way we reduce the data transfer between these two endpoints Then as you know, there was mentioning sometime back about the Requirement of persistent data. So I can't always write over the van to some mothership storage area So if we can localize the storage area and we can make a prerequisite that okay a storage area is running on the micro DC In the micro DC center so that way when I will be creating a volume It will be what the volume orchestration is happening through Cinder will be happening on the local Local to that compute node so that way the VMs are going and writing locally and so it's storing the data persistently and Needless to say I mean we have solved the compute problem. We have solved the Storage problem it comes to networking. So the networking here Was a requirement that if we could use a hardware v-tab which reduces again a certain nodes for your gateways, right? So you can use a hardware v-tab so that top of the racks which also acts as a floating IP gateway or a Vx-slang to v-line gateway so that way if these few requirements if we're visits are met we can come up with a logical diagram of how the The logical diagram of how exactly it will look like so here if you see that on the right hand side there is a Mothership data center and this mothership data center is turning running a typical All the components like open stack controller sdn service directory sdn controller monitoring and logging There is a floating IP a l3 l2 gateway and a bunch of compute nodes, which typically a data center will have There is a local storage to each of these compute nodes and plus there is a storage area for persistent data The orchestrator is running on the in the micro in the mothership data center and it's orchestrating The multiple n number of micro DCs here, so mothership DCs here and also at the same time is programming the or it's sending the Requests to the micro DC through the mothership data center On the left hand side, you will see that we have used here the minimal footprint For compute storage and network. This is just a set of compute nodes Which are either enabled with a survival interfaces for high throughput or lined up performance and we switches to provide the local routing and switching so it's not like for every Networking request it has to go to get DCP IP from mothership DC or it has to get Getting to the external network is going out and going to the mothership data center and then going out So we tried confine confining everything to the same within the micro DC The network is going out directly to the pops as to the CPs And and the the bunch of CPs which are connected to this is very at a closer proximity So here now let me Play some use cases where okay now I'm going to launch a VM so where exactly it will go to now the The tax which we have used here is availability zone so availability zone is indicating that it's a micro DC So micro DC is set of compute nodes which are sitting in this micro DC data center. So That way when I launch a VM through the orchestration I launch a VNF through an orchestration I will ensure that the scheduler picks up the availability zone called as micro DC and the VM gets launched here When we are attaching a persistent storage where we are creating a volume with a volume type micro DC So that means whenever a volume type is micro DC It's going to the center services running on the mothership in the mothership data center is going to create volume in in the micro DC So this way your VM and the persistent data both are locally on Locally installed in that particular micro DC and at the same time your SDN controller is programming the V switches And it's also programming the top of the rack switch for providing you an external connectivity to the world so looking into this Aspects we Kind of I mean examined all the combinations and it we found out to be a good one And when we started thinking about scale and the other requirements, so we started evaluating that, okay Let's compare this with another Mitigation plan wherein we can come up with a reduced Footprint for control plane instead of having a full-fledged. So this was one mitigation plan where? We discussed we ensured that there's no control plane here But still there the open items which we discussed in the last slide There are certain open items which we want to highlight So in the next mitigation plan What we did is before I go there. I will just show you the physical implementation of this So this is a typical physical implementation of how Micro DC and a mothership DC is there and you will see that there is a VPLS or L2 extension provided by the service product or a telco customers On the left hand side, you will see this is a part for micro DC And in this part you will see there is a minimal footprint some storage nodes and some compute nodes The story knows can be either it could be a just a single 4u rack for For a storage area like a 3 power or any other storage subsystem But it could be a commodity hardware as well to have a software defined storage on the right hand side, you will see a typical data center where all the the leaf switches spine switches router central routers and They are being used and on the right hand side. There are certain components with a minimal footprint here so I was discussing in an earlier slide about That okay, this this looks great. I mean at the same time we have a set of prerequisites, right? So not all the prerequisites could be met by certain telco customers So how we can mitigate those prerequisites and come up with another mitigation plan with with a reduced control plane So that in that that started coming that started the indication of having a coexistence of a control plane with a compute I mean so if you if you take a look at this logical diagram what we are Emphasizing here is the control plane as well as a compute node are on the same hardware and in this particular On the right on the left hand side, you will see the micro DC is Is is is hosting two nodes which are an active standby mode controller is an active standby mode And it is also with compute nodes but so they we segregated this is through resources and we dedicated certain resources for Platform and certain resources for virtual machines which are running on compute node You can keep adding multiple compute nodes to that but your control plane is still confined to those two first the first two nodes Now when we have So this is exactly a complete whim here, but in a reduced footprint So you will see that there is an SDN controller also sitting here So we have a SDN solution which actually can federate across data center So you have a SDN service directory on the right hand side And it has two SDN controllers one sitting in the micro DC and the other sitting in mother ship data center So that is providing the L2 connectivity even if there are two different separate clouds So my colleague Nana is sometime back in the previous or day before She presented something about multi DC communication. This is exactly the same Communication model happening here, but it's in micro DC. So the other areas which we can reduce footprint on is either you can have the Storage array or SDN controller being virtualized. So that is something we are Looking forward which is more like virtualizing this entire control plan rather than co-existing the next slide which talks about is Virtualizing both control plane and our storage So certain telco customers may not be interested in having buying a spring expensive storage area for their persistent data So why not we use a software-defined storage here and then what you lies Control plane and the requirement for the storage and put it into a common set of nodes so this comes out as a logical diagram for that and what we have done here is The micro data center is having set of KVM nodes which are actually in a for for ha features and they are co-hosting control plane as well as the SDS and the SDN controller So that way you can find your control plane in just three KVM nodes and all other nodes are your compute nodes the remaining stuff like The the typical communication for L2 connectivity or there are two separate WIM So you will have same multi DC solution for L2 connectivity for a network between VMs running on a micro DC and VMs running on the mother ship data center So that is Still a way to do this but it's not solving the entire problem, right? So we have we have in each of the mitigation plans. We have open items We have we have considered some aspects which may not be applicable or which will not be of interest to all the telco customers. So What we came what we are discussing now in this particular topic is that there are some open items There are some projects which are going on and it's good that we are seeing some traction on those projects So we will see how we can Balance this or how we can address this for each open item So let's talk about deployment of compute nodes in the micro DC over when I mean we typically I mean there is no open source solution or community, but we can typically use being HP hardware or we can use some certain HP's own features where the images could be shipped to those micro DC's and the images could be attached to ILO if you know about ILO and then it just Boots from that image and stores this images then sorry boots from this images. So that way we reduce the traffic between the over the van Or the other option is that if you go with a big see boot of the compute node, I mean if you're okay with one hour of Provisioning of each compute node. That's also fine But we need to come up with certain way that there is a smaller deployer sitting in these micro DC The second one is about low latency monitoring of the VNFs. I mean, this is a problem statement. Yes, because we are doing a Subsecond detection of VMs in our solution here And if it goes and stitches out to the micro data center, then this becomes another headache to solve and that is how we can have some remote Detector or remote sensor which can do this detection fast detection and send the notification to the mothership data center So today we are doing through multicast so we can see that how we can use remote clusters to address this issue So typical talks you have seen on The pacemaker clusters with a main and the remote one so that way it can help here And there are some other options which are thinking from open SAF side That that will also address some of this low latency monitoring of the VNFs The third thing is image offload So whenever you are launching an image, so I said we have to cash it so image it is okay for one time boot or for some Duration, but eventually you will start upgrading the VNFs So in that case you have to again upload a new image and ship it or send it to the micro data center So that is again over the van. So is there a way we can do some server some sort of caching offline by doing some other no IP is or some other way that the images are shipped back and this are already cached in the the Nova compute nodes The third for the fourth thing is about ice-cazi traffic or when I mean we we do mention that Okay, you boot from a local storage that is root NFM Also, so that way you don't have any ice-cazi traffic going over van But some VNF requirements are that they are always booting from volume in in such cases You can't avoid ice-cazi traffic. So that that Implies that I mean we need some or other way to address this currently no no other solution has this no other solution addresses this problem But we have to still think about it and how to address this problem the The second last bullet is more about the underlay L2 L3 VPN connectivity between DCs So this was kind of I mean requirement because we chose a deploy model Which does pixie deployment and we chose a high availability model which actually does multicast and requires a single L2 domain So it can be mitigated we can purely have L3 connectivity and that way We don't really need a L2 extension going over from mothership data center to micro DC. That is one way to solve it then the last one is Limit on number of micro DCs. So how many micro DCs can be attached to a single mothership data center? I mean, it's not a problem. What micro DCs comes finally at the number of compute nodes per control plane And that problem can be solved typically by partitioning your cloud by regions And each region will have its own control plane or no one neutron aspects So that each region can address a set of micro DCs that way you add another region that will be addressing another set of micro DCs So that particular thing can be mitigated through region concept or having a dedicated control plane So now let me hand it over to Vinod for discussing on some of the open items related to Computes with control plane. Thank you. Thank you So Rishi talked about the case of a headless computers and all the issues around that and I had a earlier highlighted some of the issues or challenges around having Computs with control plane that has basically multiple little whims sitting in each of the micro DCs and we talked about the footprints and so on Thing which talk about is basically how do we actually come up with a way to manage these multiple clouds? This is still an unsolved problem because we have the question of logging monitoring and The question of okay How do you actually consolidate all of these information across these various little whims and bring it to the main data center and show It in a common dashboard That's a problem Which is still has not been addressed that well and that's something which we are looking at and if there any ideas out There we like to try to hear and try to understand what approaches are there like to participate in those activities And of course there is this classic problem and a very important problem of how do we actually do? upgrades in a Across this whims so we have to make sure that okay these When you're doing these upgrades they have to be hit less in each of those whims and they are to also make sure that the Upper layer orchestrator can't deal with different versions of these particular whims Okay, and of course there's this generic orchestration overhead of basically how do you actually manage quotas across these various whims? How we actually discover the resources across the whims what is available what is being used and so on and of course things like you know around We have multiple service endpoints now And how do you actually manage these endpoints using the NFE orchestrator now some of these problems have been talked about even today they were taught the presentations on combining tacker with I think it was King bird and Try circle if you'd like to watch how they wall and we like to participate in some of those Activities and see where these things go and I understand packers a little ahead on the VNF management side It is still evolving on the multi-site management side and we understand the the the projects like King bird and Try circle are still you know in the process of the new projects They're evolving definitely you like to see participating and some of those activities to try to solve some of these issues Yeah, I mean there are still like I mean some of the like distributed quota management Which you're talking about there are so many things you have to manage the quotas coming coming with a consolidated quotas and showing up to the orchestration and talking about even the image management across those whims, so I mean People are thinking at this point which are like a more pain points about provisioning first because we could see some examples Tracker can now support multiple whims, but there are still areas where user management is a big issue Quota management is another another issue and then image total image consolidation across those whims so with this I mean we we almost I mean have not a complete solution to this problem, but there are a lot of medication plans and There are some areas where we have to focus on and continue working on it and come up with the exact solution or right solution for Some of the Delco Customers, so we are now opening up for a proper basically questions and this question points Thanks for the good presentation Actually, I have one question regarding the mapping of VNF's on the data center Do you have any idea about this? Do you suggest that let's say control plan VNF's like Mme to be in the mother ship Data center while media or forward plane VNF's like PGW and so on to be pushed on the edge This is the first thing second thing is how this map to the 5g Let's say road map where we have MEC and mobile edge computing where we will push the compute to the Yes, I mean at the end of the day will will we have like hierarchy of that data centers So we have that the center and the at the edge and that the center in the region and that the center in the center something like this So let me take the first one I think we're talking about control plane related VNF's and the data plane intensive VNF's obviously in those situations You would deploy have the NFE orchestrator Basically deploy your control pin VNF's which don't necessarily have high latency requirements don't have to be Pretty close to the point of presence They can be deployed on the main data centers and of course the data plane intensive ones would be deployed in the Near the point of presence or central offices and so on your second question was about 5g could you please elaborate? Are you talking about the how many tiers there? Yeah, do you have any suggestion what we understood that for the 5g? There is initiative called MEC mobile edge computing where we will push the compute to the edge up to the run maybe So to achieve end-to-end latency with less than 1 millisecond For vehicle to vehicle communication or something like this. So how it's mapped. Do you have any recommendation for this? Do you have any insights for this? No, I mean something which we have a while discussing with some teleco operators about The typical I mean packet core or some some sort of those VNF's would reside on in a pop, right? So that is more closer to the customer edge So is that what you're I mean those type of things will be residing there. Yeah, but I mean, okay This is a general understanding. However, the question is still there how you will decide how many nodes any In terms of hierarchy How you will decide based on what you will decide how many data centers will be needed for that purpose Is there any working group? No, not that we are aware of but at least we had not yet plugged into that But something like to talk offline and get to know more about that and going back to the thing Which I'll say about control plane versus VNF versus data plane VNF I mean some of the things which we have seen in tackle is you can put some descriptors, right? So while you're deploying that complete VNF, you can specify that these are my data plane So it will use flag like availability zone called as micro DC. So it will go there and they get deployed So that way, I mean orchestration can do some level of intelligence based on the type of VNF it has Thanks. Hey, thanks for the question. Thank you. Okay, no questions. Yeah, thank you very much for attending. Thank you


from Miami Beach, Florida. It's theCUBE, covering Veeamon 2019. Brought to you by Veeam. Welcome back to Miami, everybody. I think I just saw Don Johnson running by. This is Dave Vellante with Peter Burris. You're watching theCUBE, the leader in live tech coverage. We're here at Veeamon 2019. This is day one of our wall-to-wall coverage. Ian McClarty is here. He's the president of Phoenix NAPE, and thanks for coming on theCUBE. Thank you. So Phoenix NAPE service provider based in the Southwest. Tell us more about the company. Yeah, so we started on the Southwest, hence the name Phoenix NAPE stands for Network Access Point. So we focused on the connectivity side, on the telecom. But we really have moved more to infrastructure services, and that's been more of a worldwide deployment. Last year we did about six global locations that were net new to us. So today we're at about 15 locations. So I always ask guys like you, it's that the cloud was supposed to put you out of business and the cloud has just been this huge tailwind. What was it that everybody missed about the cloud and how have you been able to exploit it? Yeah, so we come from the hosting background. So the cloud has been around for us forever, right? Before it was a term cloud, we believed in OPEX model for infrastructure services. That's really what cloud is. Scalable, easy to absorb. So for us, what the cloud did was made us mainstream because hosting was very boutique back in the day, back in the 90s. Now today we're a very mainstream brand, very mainstream product. So cloud has really made our lives easier actually. So it opened up everybody's eyes and sort of the guys like Amazon and Azure did a lot of market development for you. They did a lot and a lot of market development that we ourselves cannot do because we're smaller companies. Right, so talk a little bit about what your unique value proposition is, how you guys compete in the marketplace. Why Phoenix NAP? Why Phoenix NAP? So it's really about the suite of infrastructure products. So our spectrum really starts with colocation on one end and it ends up to bare metal dedicated cloud systems. And then in between we have all the virtualization platforms, more standard VMware deployments. So it's really about a spectrum of services that we cover and we really are really good at that spectrum of services. So we have developed a lot of depth also around these different offerings. And your facilities, you started in the Southwest but where are you guys located? Yeah, so we own and operate out of Phoenix, Arizona, 120,000 square foot facility with IT usable space. And we have expanded now with other partnerships with taking on large co-location spaces to basically seed our different locations. But at some point we were building those locations. Ashford is one that we're getting very close with actually. So you're data center guys, right? I mean, you know- Well, we're hosting guys that went into the data center business and became infrastructure people. Okay, so you've sort of evolved. This is actually for you. This is actually, yeah. Actual there.  Talk about the evolution of the company and where you see it going. Yeah, so I mean, today we're focusing very much on mid-market enterprise. That's where our, and again, how do you define that? We define that by 50 to 500 million in revenue. That's our definition of mid-market enterprise. So we're not going after the Fortune 500 and we're not going after SMB. And we have really tapped into the space. It's a very hard space for the public clouds to act in today. So what's different? So obviously the difference between mid and large enterprises is the mid-sized guys, they're more generalists. They don't have all kinds of specialists. They don't have the resources that the large guys do, but they're more advanced than the S. Yes. S and M are different than large. Yes, they are. So what are the unique attributes of M that really you try to focus on delivering? So M has budget, but M doesn't want to outsource. That's key. They know enough, but they don't have expertise. So what they're looking for is they're looking for supplemental IT. And that's really what we focus on. So they don't want to outsource their strategic jewels, their family jewels, but they need supplemental help. And they don't want to go to consultants either. But M also wants to be L. I think that's a big issue. M wants to be L, typically M wants to be L. So they're looking for, they have budget, they have plans, they want to scale, but they have to be very careful about how they invest to get there. And then like the server hugs still. They like to touch the servers, like to touch their infrastructure. They want to know you, they want to build a relationship. That's what I'm saying. It's very hard for the public clouds to tap into that space because of that. It has a lot of nuances. M wants to scale, they want to act like a real business. They want to know their suppliers because they want to know if they're going to be able to go with them. They want to have control over the suppliers as well. Exactly. But come back to that because that becomes, that becomes more increasingly a services play. As M gets more experiences, these medium-sized companies get more experience. They are starting to acknowledge and recognize the new classes of services that they need because they have that sophistication. So how is your business changing and specifically thinking about what Veeam's doing here to become more of a service provider of, at a higher level than just the underlying infrastructure? Yeah, so I'll tell you what we're doing right now. On the server side, we're really focused more on managed infrastructure, right? That's the domicare we use. But what infrastructure means is really changing. So today our conversations internally are about Kubernetes, right? What are we going to do to have a managed Kubernetes stack that is deliverable in an API model? That's our vision for the company.  Can you talk a little bit about where they fit in your stack? I mean, you've got a whole security layer. I think you were saying to us earlier that the data protection piece, the backup, is sort of the last resort. It's a lifeline. It's a lifeline, right? So describe that infrastructure and what you guys have built up. Yeah, so when we started the company, we started at the edge, right? Let's focus on deos mitigation. Let's focus on network protection. Let's start there. And then let's work our way down. And so now then we've built a VMware stack that basically is third-party audited. It follows compliance rules. When you go to the, for example, PCI, when you go to the PCI website, you can see Phoenix tab listed as DSS provider there. And it actually outlines what we protect on the cloud side. So very clear and where we transferred on that side. So it's been layered for us, a layered approach of protecting services. But there will always be a breach and you have to count on that. And it's unfortunate, but it's a reality, right? And once you embrace that, you can build products around that. And so really VMware has become a very key part of that equation with both backup and recovery services. And then if there is a breach, then you need to be able to recover those services somewhere. So disaster recovery services for us is big. So it really fills that missing piece that we had in the equation. Yeah, I mean, you've made that point, Peter, many times is that the breach is inevitable. It's how you respond to that breach that's really, really critical. And that's, I mean, I'm not brand new thinking, but it's certainly over the last 10 years has evolved. You've got to embrace it. People used to not talk about breaches. Oh no, don't talk about it. Now it's like at the board level, yeah, we acknowledge that it's going to happen. And we're putting more and more resources into our response. Is that sort of what you're saying? Yes, that is exactly what I'm seeing. And I mean, this year alone, 50,000 breaches that were reported, right? And again, who reports those breaches? It's not the S and it's not the M. It's a large enterprise that reports those breaches. So those numbers are even worse in the S and M market, right? Right, right, yeah. Although the M guys are now getting large enough and they have to report. They have to start reporting. Yeah. We're coming back to this notion that, and it used to be that when there was a breach, it was always discussed in terms of hardware, it was discussed in terms of network, but now it's data. It is. Because that's where the asset is and that's what people are going after. Exactly. Coming back to that notion of higher level services, backup used to be something that you kind of checked off as you were leaving the customer's location, taking the order. Has it become something that's increasingly one of the reasons why customers are bringing you in? I will tell you, the easiest way for us to get, another part where Veeam falls into our equation is customer acquisition. Like Veeam to me, it's not the highest revenue product period, right? But from a customer acquisition perspective, it's the best product that we have. It's an easy conversation because it is. Historically, it's been a checkbox, but once the customer figures out, hey, okay, so I got backups, now how do I recover these backups? How do I restore them? Where do I go? That's where we have a much more complex conversation with them. Well, a lot of these Veeam customers to become L are now realizing I'm not going to get there if I don't use data in ways that the L guys have a hard time using it. So I need to focus on data assets. I need to focus on my digital transformation, which means it's essential that they start thinking about how data protection is going to operate within their business because increasingly, they're becoming digital businesses and data protection becomes digital business protection. Are you having those conversations? All the time, on a day-to-day basis. That's a book of our conversations right now for a new customer acquisition. Why Veeam? You know, a lot of companies out there, a lot of new startups entering the marketplace.  Why Veeam? Why Veeam for us? Well, for us, part of it is the culture, right? That was very critical for us. First, the technology piece, obviously solid works, right? The, yeah, it does work the America that was used. It's true, right? And the simplicity of it too. As a search writer, I mean, we know what to expect with Veeam. So we built a lot of competency around Veeam as a product line. I mean, obviously we've played and we've used other products, but we always go back to Veeam because, again, it's evolving in a place that we like. We see where they're going for the recovery piece, right? The restoration piece. We like that as a vision piece, also that it's not talked about a lot. It's coming, right? It's always the upcoming, but for us, it's gonna displace another vendor. The second that comes out is it's a displacement of a vendor for us. So we like to vision the company. We like what they're heading. We also like, from a corporate culture perspective, what they're doing for channel-centric operate. You know, for us, it's helped us mature as an organization tremendously. You know, Ramiro hit the nail on the head when he said, you know, not the best product wins in the market, right? You have to have the company, the company that has the best sales and marketing along with that as well. So for us, you know, we have pretty decent sales. Marketing we're weaker on and Veeam has really coached us along the way to make our marketing efforts even stronger. Yeah, Veeam knows how to market. Yeah, they do. They are marketing geniuses and I love them for that, right? And I have a lot of respect for them for that, so. Veeam, thanks so much for coming on theCUBE. Thank you. It was great to have you. You as well. Thank you. All right, keep it right there, everybody. Peter Burris and Dave Vellante. Veeam on 2019 from Miami. You're watching theCUBE. We'll be right back.


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All right, good afternoon separatrators welcome on back here this Wednesday June 22nd great to see Bobby Norman Steve Kathleen Michael we got Those joining us here got Robert joining us still great to see him Chuck Grant of course great to see Grant and all this live inside the cyber group room great to see you all great to see us All back on social media Got a frog my throat there to begin part of me So folks great to see everybody but we have class continuing on this afternoon right at 305 Eastern time So I know that Rich will post the link for the phase two stock course coming up just in a bit But you know just we got to make sure to be finished up this meeting in time So we all have enough time to prep and get ready for class. So right now blue. It's on the screen here to begin It's up up. It's up an 11. It's up another 11% today It's been a tongue twister day for me here But you know ended up making a big squeeze after the market opened up and actually broke a new high later on So it still looks pretty active. It's pulling back a bit off said high, but very tradable I know that Kathleen just dipped in and out on this for a small profit Steve was on the EDU just before which we'll get to next But you know a few of us in and out on this trade throughout the morning heading into the early afternoon It also is shortable So if this fails to break any higher if there is a lot more selling on this trade heading into the close Then it's definitely something to be mindful of in terms of a potential short So for right now blue, I'll just put on our watch list to begin I would still respect the trend up here for right now that being said, you know This stocks had a pretty funky last wet the last week and a half or so ended up gapping up from 375 All the way up towards six dropped all the way back down to three We'll go all the way back up now to where it's at today So, you know, it's just to say that you know on this stock like all these others that we're gonna be going through When the volume dies off well, thankfully this one's at least still pretty liquid But when the volume dies off typically so does the stock itself So that's where I say for an even thinner trade in terms of the you know volume on the bid in the ask You know a thinner order book generates, you know more volatile, you know bigger shake type of stock So, you know, this one's right up our alley. I like this one a lot with that in mind So, you know, hopefully this one ends up breaking higher for us at least But you know right now the spy actually just broke higher higher before we started the meeting Then ended up beginning to pull back here kind of within the range that it was within throughout the day So that's that's just something to kind of be mindful of too Because if it just fails to break out of this range again, which you know, it seems like right now It's kind of containing itself back under the eyes So, you know, if it fails to break any higher for as much as the markets recovered from yesterday into today You could definitely see a bit of a shake back down heading into the close So just be careful in that regard too, but let's go across the top here from the gainers to the losers lists here OBC I don't know if there's a buyout or not. I haven't checked in on this trade up until right now I assume it is looking at the five-minute Ocean bio cap good for them, but I can't really treat can't really trade it. So Now PEV this one trading a lot more volume. So, you know, it could have been a buyout But I know a few of us were jumping in and out of this one just earlier, too It's been a tough day with the throat here folks my apologies, but nonetheless, I know that Bobby was in and out on the PEV trade if not mistaken a few of us were just across the early afternoon once it broke out from that 625 630 Resistance the issue on it right now and you could just tell and Scott wrote it in the chat board here It's halted and not the good hole It's not the good type of holes folks and not every upholst is gonna be good But you know, this is a downhole and much more often than not downholts are not good That's typically game over for a trade. So, you know that I'm not really too, you know, happy to see but You know, hey ended up making a nice push from earlier even after a downhole Looks like you got hold it down once earlier today and ended up breaking higher So it's not impossible, but it's definitely very unlikely. So with this being the second downhole I definitely think even that much more likely now We'll come back to it at the end. I'm just a kind of show we'll do a little firework show here at the end And see what happens The VEDU trade so another one from earlier today more across the early afternoon We had called this out rich did in the chat board, you know broke over 150 and made a great run from there Right easy to say but stock dropped off from like 28 25 bucks back from, you know A month ago or so month and a half ago or so dropped all the way down. So reminds you of something, right? We talked about that and traders talk just yesterday. That's our weekly Q&A workshop And you know, we're talking about AERC and all these other stocks that you know for one reason or another from one price or another ended up getting crushed over time and You know again for whatever reason it is. You're seeing a big squeeze up right now So one of her longtime students Kathleen chatted me on the side earlier today And you know, I appreciated her doing that because you know, I can't scream it any further from you know The mountaintops I already scream it from I'm here to help folks if there's a question you have smack in the middle of the day All you got to do is private chat So Kathleen wrote to me earlier this I think is a trader's talk question But how is it that when we're having a quiet day when from out of nowhere some stock? We haven't been watching pops like VEDU did today She said that at two oh two oh one eastern time. So I wrote back a two oh two. I said great question I wrote back. I said well a it could have been news related, right? Like hey if there's just any sort of news that comes out, you know, it could generate a great reaction But what the reaction consists of and this is whether it's news or not I mean just this leads me into the second criteria as to why this could have potentially popped For one reason or another what if you know just investors or not investors But let's just say you know traders that are short on the stock Look to cover their position Even without the reason of news will it generates what we day traders here call a short squeeze, right? And you know, I don't know the short float on this I don't know the percent of the float that's short, but it's to say I mean hey, this is making a very big run up on the intro day It dropped off on the historical charts from 28 25 bucks all the way down a sub two even sub one I don't have any news out on the stock right now. So that just leads me I think it's just you know people covering short and then it's us traders here day traders perhaps look to try and ride the wave on The way up Again, though, look what happens once we ended up seeing the volume die off here big shake down and then you know Even just over the last couple of moments. We had a nice little volume pop But what's happened since not a whole lot. So just be careful of that VEDU. I'll put this on our list Looks good. All right, so I see we have a lot of us joining us right now on YouTube or Facebook live Kind of like joining in over the last like 30 seconds or a minute here folks So the bigger talking point across this afternoon meeting is really seeing the S&P here in the S&P ETF spy You know, it's pulled back off the new high the day that it made you'd like to think it's still kind of trending upward Yeah, it's great But if it holds within the range, it's made off the highs from earlier today I can anticipate a bigger drop into the close So, you know, that's what we were kind of leading off this meeting with if you're kind of just joining us right now But for right now, we have the blue stock on the watch list. We have the VEDU trade See what else we got Also got a scratchy throat if you're joining us here late today to Kirkland. How about this? Why do you think I was so quick to click on Kirkland? Talk about tongue twisters today. Well, you know, if you joined us back in Early 2020 during the pandemic. Well, let me take a look on the daily chart here This is my first personal look on Kirkland today. Just, you know, look at the draw. It's running up right now It's up over 22%. It's cheap. It's you know, trading a lot of volume So with that reason I clicked on it, but there's another reason I clicked on it folks other reason History has a tendency to repeat itself, right? I might have to go back even that much further because it's been that much longer since the pandemic It's the beginning of the pandemic here. So that's pretty funny All right, let me go back a number of years here Sorry for the bad radio joining us right now, but nonetheless, you could see this Kirkland trade ended up dropping off from like, you know 12 all the way down to two all the way down to one That was during you know before the pandemic and here we are now just coming off the rebound back in, you know June, May of 2020 after the market's bottomed out This is one of the stronger short squeezes we ever witnessed here ended up making this huge run over time So, you know, that's what I say, you know These are the types of runs that you'll never forget and with that in mind like that was just that was the main reason I was like, I'll just click on Kirkland really quickly here And what do you know making a huge run already has made a big move move But why can't the stock keep going right not going to make move all the way back up to whatever was that like 25 30 bucks or if not more but I you know, if this can make a fraction of the type of run it made back then That's a home run for us here So, you know, hopefully there's a lot more left on this trade Kirkland right now I would assume major resistance to be off of five, you know, I don't have my level four up on this trade right now So, you know, I would just assume the whole number five dollars be a big level We had XXII from earlier today to another familiar name back from the last couple of years on and off We've traded the stock off of like earnings or various news, you know, just more of a level one or two stocks So, you know, myself and Fausto are pretty happy to call this one out early after the market opened up today But it already made a big move. It's more washed up than anything right now at this point. So Not a whole lot whole lot more left there, you know Kirkland with with where that's at You know, that's exactly where you would want to see a stock this time of the day So what are your folks not a whole lot left on the gainer side here right now a couple of other familiar names that were on the list earlier, but they've Definitely dropped off at this point So SIGA that was a great pop from the morning and I was even better short I ended up shorting that actually Great drop off on the SIGA, but hey great rebound after so we'll check in on that one a couple of other sideloost stocks I'm sure at the end The ATHA stock I just got stopped out on this trade right now I didn't make mention of it up until right now I was calling it out just a moment ago inside our live trading room But I was short on this trade a couple of times just before I was in from 285 And it was dropping off at first a lot of selling off the big 285 level we noted that inside the live trading room. You can see the big red volume spike there And that could still be in play for this afternoon So I ended up taking two cents on the first trade I ended up getting stopped out when I just spiked back up here So I took a minus one after I said a really tight stop As we started the beating as I was stumbling over my words that made sure I ended up You know getting stopped out on that trade, but if it breaks back below 285 I could definitely be interested in re-entering. So, uh, you know, if I wasn't teaching class that would be my M.O I might still do that But either way we'll be in the phase two course later on the safe after afternoon So, uh, you know for those of us not joining me if you're looking at trade It's definitely a good setup to follow right now that 285 level Just has to make a cleaner break under it not just hold under it You want to see a good reaction off the level? So I ended up getting into the trade right over here once it popped up and under Thought I was off to a good start and I squeezed up So that was after I ended up getting out and taking my first profit But it's still in play if this ends up needling back under 285. This could be a pretty good short here You'd figure for as much as it dropped, you know, when it's going to move back up Well, if if that's what you're thinking, I mean there was a small squeeze earlier today, but You've been thinking that for a long time now at this point So, you know, you can't disrespect the direction the stock's going in or has been going in from earlier today Now if it ends up breaking back over three and holds over three as support Then perhaps I flipped script to me anticipated dead cap bounce, but you know, otherwise if it breaks under 285 I think you have a pretty good, uh, you know chance to see this break a new low before the end of the day Till tel l this one's dropping off two The only difference on this one compared to the atha is like liquidity. This one's like too liquid You know, it's it's going to be It's going to take a lot to see the stock break lower and make it like a respectable move going down So, you know, that's where I say at least, you know, the atha is right up her alley This one is definitely more like level one or level like 0.5 for kind of categorizing it, but uh, yeah, right now I'll pass on this An lpi that's not really trading a whole lot of volume cost trade. I think it's also gonna be a little too slow A little bit thinner I guess compared to that last one, but still Uh, all right folks, I'll tell you what I'll tell us to all of a sudden youtube first Then all of us inside the live trading room next But if there's anything else looking good type it in the chat board here Let me know got uh from bobby on youtube Ggpi that was a crazy one from yesterday Right ended up making a big move up and I was watching the move in full I mean, I was actually taking pictures for thousands webinar at the time and ended up catching it So actually to go over what happened yesterday on this trade very briefly Ended up seeing a big order on the s kept broken over at 11 So resistance ended up getting broken through at 11 there, uh, but shortly afterwards We ended up seeing this big 44 000 share order on the bid pop up right there And that's what led to this, you know, run up at the time Well long story short No pun intended this ended up dropping off over time because this ended up, uh, because the iceberg order at 11 He was moving it up over time But he pulled the rug and from there the stack ended up dropping off once we ended up seeing the volume die off What happened to the stock after So, you know, you always hear me say the same, you know lines or rhetoric for the for a reason Same could easily be said here. So it's a good call out from bobby. I mean, hey, it's up over six percent You know order book isn't bad. It's good Uh trading 4.3 million shares and counting right now, but it's already beginning to make that drop And it's hard to borrow so you can't really look to short it. I don't think I mean you can request shares, but uh, you know if you can't short it then There's better stocks to follow. So I'll consider it. Let's see what else is out there From rjf the uh aec aerc trade The same thing. Yeah, this one's even thinner, right, you know order book is much less liquid So, you know, I'm sure the auvi is making a similar type of spike And I guess I'm wrong with that. It's not exactly The auvi and aerc were kind of moving together the last couple of days But uh, you know this one also has a pretty thick book if you look at it All right, so let's see what else we got from the uh live trading room. Rosina Mreo is not worth watching. That's down 13. Can you short it? Are you trying to go along? I mean, we're trying to day trade, right? So we only have an hour and 15 minutes left What is this stock done in the last hour and 15 minutes?  You know that going into the position, right? So, uh, you know every call out at least that we make inside our live trading room that that's designed as a day trade call out You know, unless if you unless if you're told otherwise, we're very distinct about that Fausto at least is and then myself too at times, but Michael says a big drop on coals about 45 minutes ago. He is not wrong with that That is a big drop and I didn't notice that till right now pretty interesting Let's check the news out on the street really quickly. I got a tiny amount of time not too much but enough to look up news on coals all right, so Coals trading lower following reports suggesting franchise group is considering Lowering its bid for coals from about 60 bucks to closer To about 50 50 dollars per share That's the news that came out So, I mean hey by the rumor sell the news and vice versa, right? So, you know once it dropped off it led to a nice dead cap bounce after Is it possible it can continue to squeeze up later on today? It certainly is actually I mean, you know, it's 38 right now So if they're calling for 50 a share, I mean that's still pretty Below where it's looking to be bought out at So in the sense of this it led to a big drop and then Dead cap bounce at first. You hope to see it continue I'd watch to see what happens at 38 though to see if that gets retested as support or not But for right now it seems like it's like making that slow gradual drop off So I feel like there's a bigger shake ahead and then we'll see what comes on this uh coals trade I like this good call from uh, michael on here So is this on the uh top 50 losers? And probably will be at some point here. I guess it's not here right now, but it probably will be but good call That's why we ask right Uh pev halted down. Let's check back in on that trade, right? We talked about pev earlier just before So, um, you know ended up reopening up, but for as much as it pumped up don't get stuck You know buying at the top here, right? Not every stock's going to be a erc so you know That's that's my that's my concern. I'm not going to feature this on the watch list You know after we finish up this meeting and once we begin class if this actually looks a lot better of a trade Just note that we would be calling it out from that point, right? Once it proves itself out to be a lot better of a trade We'll look to you know call it out and feature it more, but if this ends up just dropping off right now I mean there there's no real move on this trade given how much it already extended up I know it's a new ipo So we haven't really found it's true like levels yet or range But you know what this will be a great stock to follow coming up in class later on this afternoon solely because This afternoon's class we're going to be talking all about identifying a stock's range and the increments that it trades with it So I you know, we'll talk about that at least here Well, we'll also feature stocks that we know the levels for stocks like american airlines It's eo gm for maybe that coals trade that michael brought up. So that was a good one too I you know actually speak of I think that's that's a pretty good idea So, you know for all this live inside the trading room if you wanted to join us live inside the class later on today Uh, first you need to have access so as a trial member or as a bronze level student I don't believe you have access to this so as a silver gold platinum diamond c2 student itself Uh, you have access make sure that you click the link right there that rich posted this inside the chat board I'm going to just join very shortly after we finish up this call. All right, folks Uh, then for all of us that don't have access just make sure that you call our office Just talk to your education advisor if you've yet to do so They're kind of the middle man between you and Fausto you and myself So i'm going to actually post the number to our office here for any of our new trial members in particular That uh, you know haven't done that walk through yet. Please you're doing yourself a huge disservice They're just here to answer any questions kind of just get you on the right track And also show you the recordings of all the workshops that you have access to Uh for all of a sudden youtube rjf bobby and all of us just joining us live all of us joining us on the recording Well, hey, if you have any other questions feel more than free to send over email yourself josh at c2trity.com Right there. I always like to post my email at the end of these streams any questions or thoughts comments suggestions You may have definitely let me know Before we begin class. I'm gonna refill up on water right now if I don't know what's going on All right folks, I appreciate you uh dealing with me here across the last, you know 20 minutes and 30 seconds But otherwise if you're interested in joining our live trading room Go right down to the link on the yellow banner below the stream to get yourself started But for later grant michael robert and for those of us joining me live I look forward to seeing us in class later on today for those of us not joining me live Then uh, best of luck trading here going into the market close talk to you all soon Come a cyber group member today Just click the link below and receive all these amazing products and a world of knowledge for just nine dollars Do it today


One goal. One simple goal. See, everybody wants to make things complex. I need complexity in my life. If I have this beautiful plan and I have this widget, and I have this CRM, and I have this going on, and my dealership were to do this for me, and if I have this money, this business partner, this plan, and everything were to line up perfectly, I might be able to get somewhere.  It's a lie. So the other day, Andy and Jacqueline went out of town, and when they go out of town, we get the Elliott kids. And when I say product of the environment, it's who you want to become, right? If you're surrounded in a group of men and women that are all leveling up, pushing themselves to become elite, who do you become? So I need you to identify that. If you're with a man making 150 grand, he's making 300 grand, you guys connect over DMs, you stay plugged into this, who can he help him become? What do you know that he doesn't know, and how do you evolve together? So the other day, we're watching the Elliott kids. Are the Elliott kids on video? Oh, man, they're wild. They're a special group of men and women, because they have no limits, they have no boundaries, and they're absolutely fantastic to be around. So we go to the arcade, we get the company credit card, which is my favorite thing to do. I take the Elliott kids, man, we're going to the arcade. We go play basketball, we play some video. Yeah, that's right. We love when you go out of town, mama. Keep doing it, keep doing it. I still don't get the Lambo keys, but hey, we're working on that. We have a good relationship, but we're family, and we love each other. So my wife and I, we take the Elliott kids to the arcade. Remember when we had long tickets, like thousands of tickets, you had all these tickets, right? And that used to be the thing, like, how many tickets do I have? I got tickets, I got a lower.  They stripped that from us.  In this event, we're at the arcade, product of the environment. Product of the environment. We have Ian, we have Sophia, and we have Kiki. At the end of the night, it's 11.30 at night, okay? And Ian Elliott has this credit card. Okay, he swipes it. 1904 tickets. We hustled. We did some work, man. We won some tickets. We're jacked up. We're ready to have a good time. We go into the ticket booth, or wherever you go, the little kiosk place, and Ian sees the stack of 25 Hot Wheels. 25 Hot Wheels. How many of you bought anything with tickets? Raise your hand. You ever been in an arcade by yourself with tickets? Do they give you any leeway on tickets? If you're one ticket off, do you have to go back and earn that ticket and come back? That's how I grew up. So I watched this man 15 minutes earlier, kick a kid out over nine tickets. Go back and warn him, good buddy. I mean, it's 11 o'clock at night. Go back and earn your nine tickets. I just released my social media total domination playbook. Now, I want to ask you a question, right?  If not, I'm going to show you how to make that happen. This is world domination. I'm going to show you how to destroy it. If you're a sales pro and you're in the automotive space, this book right here is going to show you how to destroy your competition. I'm going to give this to you for free. I currently train over 300,000 salespeople and have over 4,000 dealers on my training platform. There's another level I'm going to take you there. Guys, click the link below. I'm going to give you this for free. Let's kick, let's destroy your competition. So Ian, he walks up and he sees this thing. It's Hot Wheels 25 deep. He grabs it and he looks at it and he goes, okay, and he looks at his credit card. That says 2,200. His credit card he knows has 1,904. Okay. He makes a decision in that moment cautiously and went, looks at me, looks at the credit card, looks back at me. Okay. And he walks to the kiosk. He walks to go pay. He walks to go swipe this credit card, right? Goes up to the guy, puts the Hot Wheels on the counter. Here's my credit card, swipes it. The guy goes, you're 300 short. Without hesitation. Ian Elliott goes, let me get this straight. I'm 300 short. It's Friday night. You've been here all day. I've been playing all night. Why don't we just round this up. You make my day and you have a great night because you gave something to somebody. The guy goes, deal. Boom!  Got these Hot Wheels and here we are. Okay. This is an 11 year old boy. Now do you think I'm fearful for my job in this company by this young man? That is a product of the environment. Okay. And that's what I want to cover tonight. The product of the environment. We're going to cover goals. We're going to cover our genetics, our biohacking ourselves real quick. It'll be a 30 minute conversation. We'll get after it, but we're going to get right to the point. Andy talks about learning. Are you going to take in what you're learning? He wrote a book. This book is a work of life. The men and women are in the back of Andy and Jacqueline. This is their life's work. Okay. Every hand needs to be raised in this room by the end of the week. You've got to read this book. My wife and I have read it cover to cover twice. We've read it to each other. Okay. Here's why. I quit training on Andy's content. I don't train with Andy anymore. I study. I study the way he shifts our company. I study the way Andy and Jacqueline move together. When they move, I move. When they shift, I shift. I shift. I write it down. I take notes. I study them. Why? We're the fastest growing training company in the world. We don't just say that. We said that two years ago. We're the fastest growing training company in the world. We were nobody's. Andy was live everywhere. I'm the fastest growing training company in the world. Nobody knew our name. No one knew who we were. We are the fastest growing training company in the world. Our partnerships, our scoreboard has proven it. We are the study. We study Jacqueline. I study the way they move. When he pivots our company, why? We have a good thing going. We're grinding it. We're crushing it in all areas. And he pivots. Why does he pivot? What is going on in that mind? What are they thinking? How are they shifting? And so I study him. I went from the training of Andy Elliott's content to studying because I want to master the way that he moves. Next slide, Jacob. And this is what it comes down to. Life is the longest, hardest thing we'll ever do. Life's short.  Think about that. The only thing that you will do longer in this life is death. So if life's the longest, hardest thing you'll ever do and you're aware of that, what are the two things that I can help you with in your life that Andy and Jacqueline have put? Where's my wife? Jennifer, are you here? How much have we changed since we've partnered with Andy and Jacqueline and started studying them? Our entire life is recreated. It's two things. Focus and clarity. Focus and clarity. Write it down. Focus and clarity because if you focus on the outcome that you want and you design it and you write it down and you attack it with vicious clarity of what you want, the expectation that you need to come up with, at the end you will get what you want. But some of you are looking for the destination like you're going to get there and be fulfilled when it happens. There is no destination. It's focus and clarity of the manner of woman you want to be in your life. If life is the hardest thing that we're ever going to do and the longest thing that we're ever going to do as well, why don't we put some focus, clarity and design the lifestyle that we want if we know we're going to be in this moment? How many of you have lived the same year over and over?  Now I recreate every other day. Let me explain to you why I say every other day in a minute because you've got to take the lesson in. Next slide, so as we grow we're going to talk about a goal, a goal, a singular goal, one goal, okay? And I would write this down. When you set a goal, it sets up a positive emotion. When you set a goal you're setting up a positive emotion, okay?  One goal. One simple goal. See everybody wants to make things complex. I need complexity in my life. If I have this beautiful plan and I have this widget and I have this CRM and I have this going on and my dealership were to do this for me and if I have this money, this business partner, this plan and everything were to line up perfectly I might be able to get somewhere. That's bull. It's a lie. A lie into you. The man built the number one company in the world. Can I see your phone? Number one sales training company in the world has been shot off this cell phone. 70% of the content was shot off this cell phone until we got a $4,000 discounted camera. For six years this man shot content on the back of a cell phone with no excuses, no complexity, simplicity. But you need the goal to set the positive emotion to create the value in your life so you can have a hierarchy. Next one. So I was going to do this. What are we going to aim for? Aim for the highest goal you can manage. Anybody have any idea what that is? The highest goal that you can manage. What is it? Anybody? Shout it out. Anybody at all? Love. I like fulfillment. Anybody else? Joy, freedom. You know what I think it is? The number one goal that you can manage?  Why don't we just manage our lives? Why don't we manage who we want to become? Why don't we worry about what everybody else in the world is telling us we're built for and we can go do it for ourselves?  Why don't we just eliminate that and we worry about our life. The number one goal that we can manage is us. Well, how do you do it? Training with Andy. That's a really solid investment. I can promise you that because it's completely recreated my marriage, who I am as a man, who I am to my kids, who I serve you, how many of you watch my content? All I do is how it worked, Andy. I tried to. That's all I do. I study him, his words, his movement, his wife has recreated my wife. I don't idolize anybody.  I don't idolize man, period.  And I love what he's done for my life. So if we can manage this life and you have actionable steps to take the future and take you in the direction that you want to go, would you be willing to go on the journey with me? Yes or no? Yes or no? Would you be willing to go on the journey with me? Okay? So I have to ask your advice or your permission. Can I be completely vulnerable with you?  You guys are okay with that? All right. We'll go to the next slide. Let's get into this. The process. I'm going to write this down. The process is going to stretch you. Because if you don't try new things and you keep the old data in your brain, you can't recreate and unlock who you are. It's not possible. You need new information. You need new content. You need modern training. Andy Elliott. You need modern technology. Andy Elliott, Bradley, go figure how the two just came together in the most powerful, powerful movement in business history. This is probably one of the most power moves in business that's happened in the last 15 years. You guys are all aware of it. Watch what's to come. Okay? You need something new. Okay? You will learn new information that will take it into action. New information you will take into action. Okay? So what you learn, what you train, what you study, what you take in, you must then take into action. How many of you have sat on information that you've learned and did nothing with it? TJ? Yeah? Where are my videos? I love you. Where are my videos? Where is Andy's content, buddy? We've been waiting for you. This man right here, he's a badass. He's the number one distributor in the world of urban life, the country. Can I say that? He's number one in the country in Canada for urban life. Okay? He partners with Andy and he has all this information.   Come on, push him. Sorry, buddy, I love you, but your time's coming. I know, dude, we want you with us. So you take that into action, then you're going to turn that into a what? You're going to turn that into a skill. Once you turn that action into a skill, no one can ever take that from you. It's yours. Who's going to take it from you? Nobody. And then what? It shapes your perspective. Who you trust, how you do business, what you're willing to learn, what you're willing to take on, how much you're willing to stress yourself, what kind of pressure you're willing to put into the game, right? Because if you can take action into a skill and it gives you new results, it's going to come.  You're going to find out the unlock potential that you have. Next slide, my brother. It's a genetic code. This is backed by science. This isn't me just spouting out the mouth. This is backed by science. As you unlock, you unlock new parts of you. Write that down. As you unlock, as you take on more information, your body is coded to unlock new parts of you. And the part that it's unlocking, it codes new proteins in your body that attaches to your genetics. What does that mean? That means the more you do something, the more skill you learn, your body is synthesizing protein and it is attacking your genes, your code for pressure and stress to be able to take more on. So the more you do of it, the less stress you will go through, the more pressure you take on, the less it will fill pressure some when you add more to your plate. How many of you know what that feels like? You're building your brand. You're like, man, this is a lot.  Right? He stuck to the code. He kept doing it. He kept showing up. He learned Facebook ads. He learned funnels. He learned how to write ad copy. Now it's just as easy as clicking on the switch and going to war. After that, it builds new neural structure, the way you think. The way you think changes. So I can take on more pressure. I can take on more stress. My neural structure is changing. I'm actually getting new proteins coded into my genetics. Who can I become? The code will unlock. You get guys like Andy Elliott. You get guys like his wife. You get guys like me that are transforming. TJ, where's TJ Upton? TJ Upton, great story. You got Aaron, great story. 150 pounds down. Ty Preston. There's a lot of you in here. We all have a story for you. You're unlocking your genetic code by taking on more. More pressure, more stress. Who can you become?    How many of you took an extra three or four months just to get down here because somebody else told you not to come? Raise your hand. I'm curious. Good. This is a powerful room. Two people out of everybody. This is a powerful room. You're meant to be here. Why are you meant to be here? How do I know you're meant to be here and meant to become elite because you're aligned with Andy Elliott and you show up to Zoom calls. You show up to the Macklin Zoom calls. You show up to our coach's Zoom calls. You are built to be elite. Do you follow Bradley? Guys, it's Andy Elliott right here in my comfort room in Scottsdale, Arizona. We are putting on the event of the year. June 4th, entrepreneurs, sales people, closers, business owners. You want to build a sales team and learn how to close anybody, anytime, any place, anywhere. This is going to be the event. By the way, Bradley isn't going to be here like a speaker at most speaking events. He's personally going to be training from 9 a.m. to 4 p.m. everything you need to know to triple your income this year. And by the way, this is an event that ain't going to happen again. If you want to be the best, if you want to be so great at what you do, you make your competition look like freaking amateurs. This is the place you want to be. We only got 350 seats, so the spots are going to go out fast. Cue me a text message right now.<PHONE_NUMBER>. You don't want to miss this event. Shoot a text message right now to<PHONE_NUMBER>. Let's kill it, baby. Let's go.


If you've ever worked with promises, you know that they can get a bit annoying in the DevTools console. Let's take fetch as an example. If I wanted to work with a response, I would call fetch, store the promise to a variable, then call then and attach the result to self. Now I have my response object available in the console for inspection. That's a bit tedious. Therefore, DevTools now supports top-level await without you having to declare an asynchronous function. That means, instead of the triple jump that I just did, I can just use a way to directly store the response in a variable. Any API that uses promises can be used this way and it will make your life so much easier. It's good stuff, eh? See you next time.


Do you want some dinner baby jellyfish? Yeah, let's go get some. I'm going to get some fish. I'm going to get some octopus. We made jiggly wiggly jellyfish. And we're going to show you how to make one. So you can play too. First we're going to make our Papa Jellyfish. First you need a bowl.  The reason why you're doing this is so that you can hang your jellyfish up on the wall or just play with it. And then pull it out almost all the way. When you're done with that you're going to tape it so that it can step. Tape it on the inside so no one can see. And so that you can hang it like this. That's what you're going to do is you're going to take markers or crayons and color the bowl with it so that your jellyfish can have some decoration. You can use any color if you want. I'm going to use a red. And then what I'm going to do is I'm going to take a pink crayon and I'm going to color on top of the red marker so that it's very colorful and bright. And the coolest thing about jellyfish is they've got tentacles and so they can stay near. And it's green. You can decorate it any way you want to. Like she decorated it with squiggles and lines and I just decorated it and colored it all the way. You can draw hearts, you can draw smiley faces, you can draw anything you want on it to just make it look pretty. And so what you're going to do is you're going to take two googly eyeballs and you're going to use about this much glue and then you're going to stick it on the circle that we drew on the plate.  Jellyfish don't really have eyes but they are cute. When you're done with all that decorating you've got only half of your jellyfish done. Now we're going to move on to the tentacles. You can use ribbon, you could use cut up newspaper strips, you can use cut up magazine strips, you can really use anything you want. Right here we have ribbon and shred paper. And we also have yarn. I'm going to put a blue piece and you can use glue or tape to stick it on but if you want it to dry faster you should use tape. You've made your jiggly wiggly pop of jellyfish. Don't they look awesome?