A warm open group in Dublin, welcome please for Johan Crevers. Thank you, thank you. Good morning. So we're going to talk about really what is ODE all about. Why do we need something like an open sub-serviced aid universe in the oil and gas industry? And also what's all about the role of open group and where we are and how we're moving forward. So it's really if you stayed from a background and where we are and how we're moving forward in this space. Let's first give a little bit of history. If you look at a typical oil and gas company, it's much in the subsurface space. Subsurface is really the space where you try to find your oil and gas futures. Subsurface is really where you go out there shooting your seismic, collecting that data, go into the development phase and try to get wells out there to start producing it. So that whole part today is very much in a siloed environment over there. So you've got data linked to applications, the first one. So you've got many, the data is very intrinsically part of an application out there. Therefore data is stored in many silos. So there's not really a lineage out there. What does that mean? A lineage means if you're in a well space, I want to understand why we decide to drill a well at a certain place. They go all the way back to the exploration phase. It's almost impossible nowadays because the data sits all in these silos. It's very hard to figure out, okay, I've now decided to drill a well out there, but what is all the information that led to that decision? That's very hard to find out nowadays. Sometimes you wonder how you still do find oil and gas because of all these limitations out there. So data is stored in silos, very important. And then metadata is stored with the data. Metadata, of course, is data about data, but often we have millions of files out there in the subsurface space with many different file formats, but very poor with the metadata. It's very hard to find out what data we actually have. If you look at your seismic software, if you look at your interpretation software, what actually is the data we have out there? So we have lack of content information. If you sit, for instance, in the case of Shell in Australia, and you want to know what we're doing in the US, it's today's impossible to find out. Limit to no search capabilities. It's very hard to say, okay, because there's no metadata, it's also very hard to say, okay, but what's the search, what data do I have, what kind of fields do I have, what kind of common fields do I have around the world? Again, very hard to figure that one out. And the last one, which is very important, data is not ready for a data-driven world, because we're really moving from, of course, a physics world to physics and data-driven world out there. And data, because if you look at our data today, only maybe 10% of our data is actually being used in the subsurface space. The rest is not being used, the data is there, but it's not being used because the people are not around to make it happen. But with machine learning and AI, it becomes possible that all the data is being used all of a sudden. And that's why this whole part of data application is very important. So this is the world of Shell today. So I'll speak here now for Shell, if maybe extra mobile and BP or to tell whatever they're called, do a much better job out there. But based on experience with the OSU experience, we all have that same problem out there. Lots and lots of data. If you look at a company like Shell, in this space, you find by far most of our data. In our case, it's about 200, over 200 to 300 petabytes of data sits in this particular area. And many different data types, and not all structured data. If you go to all the parts of a company, often very structured data-driven, all over the place. You've got structured data, unstructured data, binary data, many different formats out there. So it's quite a complex environment out there, the most complex environment we have. But the current reality is also that we're not in a very good shape out there. Therefore, we cannot just continue because we are moving to a data world out there. And as long as you have the data sitting out there in your silos, it's very hard to bring the data together and say, oh, now we've started applying machine learning in a way that we don't know what the focus is. That's the first point, because we move from physics to data, and data world. The timelines we have to reduce. The times today are far too long to go from shooting your seismic and really drilling a well out there. Data quality is not always very good, needs to be improved. And of course, the access to metadata. Metadata is highly underrated, but so important because it gives you information about data. And metadata is very hard to find out what information you actually have. What makes it a challenge out here, that you have so many different file tabs out there that the metadata, you need the metadata to extract from every file tab out there. So it's quite a complex environment. So we cannot control like this. So the biggest change we have to approve is the first one. It's really separate data from application. It starts from a data point of view. Forget about the applications for now, just get your data store in order. So put all the data into a separate data platform and separate the data totally from your applications out there. And such that any application can access any type of data. But start from a data point of view. And look at all data. That goes from shooting your seismic to a pre-stack, the post-stack, your drilling, your well logs, your borehole data management, any type of data out there will go into that single data platform out there. And the scope we're talking about first, and that will change over time, we're talking first about exploration. Exploration is really the first phase. You're going out shooting your seismic and do something with that seismic data.  You're going to start developing now your field out there. It's development phase. And well, especially with the phase, we start drilling your wells to start producing out there. So that's the whole phase we're talking about. Together we call it subsurface and a well space. So data descent and support for metamaster data. Making sure that when you're loading your data into a data platform, that you do extract all the metadata out there. That is gold for when you start looking for information about the data out there. And of course real-time. Be more of a real-time company out there. Also in your subsurface space with your reservoirs, we're more of using sensors to real-time collect data about that field. So it's not just a batch environment. More and more comes also a real-time environment out there. But the first point is to put data at the center of what we're trying to do out there. This is the most important point we need to do. And for the rest, applications will fall. I'll come back to that. So data descent and any type of data. If you look at this, the overall high-level picture of what we call then the open subsurface data universe is both a data platform and an application platform. And I'll play the calling in a moment. But let's first look at what we call, maybe sort of a green calling. It's a send you find that the data platform services, that's where you store all your data. So all the data we're talking about, all structured data, unstructured data, your documents, whatever you have, is loaded via the data ingesting services into your data platform. Your data ingesting services are very important. But that's where you extract metadata. So you have your data ingesting services. That's where you decide for each data type, your file type, what's the metadata I can extract. And the method is, again, is the information about the data itself. There's a data ingestion layer, you extract your metadata, you also look at the data quality, and you bring all the data into your data platform service. So all the data you can think about, whether it's your raw seismic to your drilling logs at the other end, will go into that single data platform. Of course, this all sits in a public cloud-based environment. I'll come back to that later. It's a public cloud environment. And of course, you also have your information security out there, which has three layers. First, you use authentication. It's all about who has access to what. User authorization. If the user logs in, what type of access do the data, does that person have? Does it run by roles and by metadata again? And thirdly, of course, the protection of the hosting platform itself. And then, of course, you've got the whole support environment. You're going to support the management.  So that's how much the green part. And then they also find the green part in country, because we also operate environments where we're not allowed to move the data out of country. But if there's a public cloud environment, public cloud is not available in every country in the world. And we have countries out there where we're not allowed to move data outside country. So we have to accommodate also what we call an in-con dissolution. It means I can put a hardware in country to support that same capability. That's our in-con dissolution all about. It's that in-con dissolution of your public cloud environment. You see here, the green part is the part, so now we're going to talk about the OSU environment, as part of the open group. The green part where we as operators do not compete. I do not compete with BP, with Total, with ExoMobil in the green part. We do not compete our structure data. We will compete about the data itself, but how we structure data, who cares? Nobody would care about that. So the green part is clear part. We can work well together. And as part of OSU, we are working well together. I'll come back to that where we are on that. The gray part is where we do compete. Those are the applications. Because everybody will have their own set of applications, either developed in-house or budget on the extoller market out there. And the red part is a clear separation, the API layer, the application program interface. That's a very important thing out there, because that determines the separation, but also tells you what the applications need to do, how the applications will get access to your data platform layer. But what we try to achieve with OSU is a platform capability.  But every company will develop applications in the gray part, so we create competition out there. I'm going to explain in a moment. Therefore, the API layer is very important, because it gives a well-defined endpoint which you cannot just change for people who develop applications. And whether we got OSU installed at Exxon, or in Shell, or in BP, or in Woodside, or in Petrobras, we don't care, because that application will run in each of those environments and the API is always well-defined. Of course, different data out there, but the API is well-defined. So all this is public cloud-based. There is public cloud, public cloud, and public cloud, so no private cloud in this space, apart from the income dissolution. So all data is loaded by the data ingestion services, where we recognize the data types, the exact metadata from the data types. We have the set of RESTful APIs out there, all applications. We support both legacy applications out there and new applications, because our new applications we're all talking about will all be HTML5, Microsoft-based, but of course, we have a large number of legacy applications out there. We still, often, are still Windows desktop or Linux desktop-based, and we support these as well, because we have to move the migration forward. We talk about security, we talk about in-country, and of course, we talked about the legacy environment. So if you're talking about OSU, it's both the data platform services and the application platform services, and it comes for us, really, the single center of truth over there, because all the data, all our subservice and wealth data will be sitting, will go move into the single data platform with all the applications sitting on top of that. So that's the overall picture we're creating. So it covers all our guest companies, although there's very little unique to this picture. I mean, if you say, I want to use OSU in production, what we have to change is very much the data ingestion service and make sure that all the data ingestion services do support the data type being used in the production space. So there's very little unique here to say, well, this can only work in subservice and wealth. There's nothing there. The only thing which makes it unique is the support for data types out there. Subservice portfolio includes X-rays and development of wealth, and of course, we expect this to grow, most likely also into the production space. We now focus on this because it's the most complex part. We need to get it right. All data types, structured and unstructured. Unstructured in this space is very important. Unstructured could be your PowerPoints, could be your Word documents, because often in X-rays and they use, they put images in PowerPoints and in Word documents about areas of the world, with sort of coordinates. But if you use a typical search environment in Microsoft, in SharePoint, it's unable to find these images inside Word documents. Just recognize them. That means we lose a lot of data in this space because we're unable to find that. So we're also loading that type of data into this OSU environment where we can extract the images of those PowerPoints and Word documents because there's a load of information in the environment which today we're unable to absorb. Support for data-driven applications. Very important. Machine learning, machine learning, machine learning, machine learning again. Why is that so important? Because the first time now we can exploit every byte of data we collected. And if you need to realize, whenever we do a survey out there, we're collecting petabytes of data per survey. And we do many surveys every year. So there's too much data for a normal human being to comprehend. And therefore using machine learning to go through all of that data and start steering the interpreter to say, okay, focus here, focus there, and focus there. So start steering, primarily managing, driving that interpreter. Therefore, that data platform for machine learning is also very important. We talked about metadata. Never underestimate the importance of metadata. We talked about the single-cell definitions and of course the API layer out there. So OSU coverage. If you now look at how that would look like, take this shell environment. So although you could say, well, in principle, you could put OSU in one location. Let's put in Dublin because quite a few, the Amazon data sits over here in Dublin for Europe. So you could say, okay, let's put OSU for shell over here in Dublin. Technically that could work. The problem, of course, we have many so-called 3D applications. A three-dimensional application. That means that the distance between your data and your user can only be a certain distance because otherwise it won't perform. Therefore, you see the first bullet point over there, the OSU location driver makes this between use and application, often 3D data. And so normally it's about more than 40 or 50 milliseconds. That means you're talking about between here and maybe 44 milliseconds is well into Europe, so into the continental Europe. Therefore, what you see over here, in the case of shell, we will be implementing them, we will be implementing them around the world. That means every system will have the full set of metadata, so metadata is replicated around the world. Wherever you sit in this environment, where you sit over here in Europe, in Norway, or sitting in Australia, you know exactly what data is available around the world in this environment. The real data will stay within the region that's been created, like all the European data will sit in Dublin, all the US data will sit in Virginia, what AWS data is for the US, et cetera, et cetera, et cetera. And where we have teams working together, we will temporarily replicate the data as well. But you should, the reason for this disabuse is purely driven by the bullet point one. It's the max distance you can have because we've got high-intensity 3D applications with interactive reuse. They're not reporting applications, they're people, 8 hours a day are working with that application.  Data is replicated globally, it's very important. So if somebody in Perth and Australia wants to know, did we ever have this type of field before? Did we have drill in this type of environment before? You can ask that question using search out there, we're using graph out there, and you get the information from anywhere in the world, but replicated around the world is the metadata. RESTful APIs, every system has the same environment out there. And extra data stays in the region that's being created, like in the US or in Brazil or in Australia, wherever it is. And of course, it also includes the full development environment, CSD and development environment for DevOps, so if you want to develop your own application out there, it's a complete system, which includes your data platform, your application platform, but also your full development environment. As part of OSDU, we will go beyond the normal standards. We're not going to say, well, here this OSDU from a standard point of view, we're also working with both Microsoft and Amazon as soon as we Google for them to deliver an OSDU implementation on their platform. And the first release will come later this year and we'll come back to it in a moment. So it's important to realize we go beyond just delivering some standards out there. But I don't believe just leaving standards out there, that will be good enough. We need to make sure that people have something they can implement, they can work with, and they can actually make use of. And I'll come back also in a moment how we do that. So this will maybe set a foreshadow if Exxomo would do something like this, it would most likely be very similar because it depends on where you got your reserves around the world. If you just operate like Atnog in Abu Dhabi, of course you would only have one system in the Middle East. Purely where are your reserves around the world? That really drives this. And everybody will have their own implementation, so we're not sharing them. So OSDU targets very much. And it works as workflows. The workflows, so far the workflows because the silos were very narrow, they were only workflow within exploration or in development or in the wealth space. Now because I have the data available across the whole spectrum, my workflow is also covering the whole spectrum out there. So my workflow can start in exploration and go all the way to wealths. Again, it's very important, because we talked about linux before, if you're sitting in wealths, how did I come to that? How did I make a decision that we drilled it particularly well over there? Now I can go all the way back to express these were decisions made on the way to come to that decision in the end. And also when in your production phase find out that the field doesn't produce as expected, you can go back again and say what is different in the field than expected was when we did the whole phase before that. Kubernetes support, familiar with that, is my file driven. Means I can run on every type of endpoint. It's a fully browser based environment. Also important collaboration because teams often work around the world. The teams work on the data often do not sit in one location, but often work from multiple locations onto that same set of data. Therefore collaboration and virtual reality is quite important. Physics and data, we talked about it. AI, very, very important and the reason I gave you. There are a lot of applications out there. So if you use Schlumberger Petrel, which is very popular in this market, it's a Windows based environment, Windows desktop based environment. Also that is supported in our OSDU environment. So people can still use their so called legacy applications in what we call a lift and shift mode and lift them across the OSDU space. It won't have all the full set of capabilities as a native application will have but it will run in that environment and it will run in the old application and probably in the new applications out there.  Yeah? So we have all subsurface which is exploration, development and wealth data in a single data platform accessible via single API. Yeah? Yeah? So silos have gone. So I can go all the way back from left to right, from right to left whatever I want to do. Data is separate from applications. The application no longer owns the data. What's really today? If you go to the patrol days owned by the patrol application. That also means I'm storing that data in different formats than today to make sure it's more generally accessible out there. Global oversight on what data is available. Anywhere in the world I can find out what data, what information available about wealth, about activities wherever operate, wherever sit in the world. Yeah?  And the last one we're creating a world out there where many companies start using the same APIs out there so software companies can start developing applications out there which can be used by a wider group of users out there. Because if you look at the subsurface today you have a limited set of companies out there. You've got people like Sloan Museum, you've got Halliburton, you've got Baker Youth you've got a small set of companies active in this space. And because it's a very, as I mentioned before it's a very solid different space out there. What we do over here, we separate the data from the application so the data is being handled by OSDU and the application is now handled by the software developers out there. And of course we've got a set of APIs being used by all the operators so if a startup wants to say I want to develop software for this space it's now can be used in many different companies out there. Like in the past. So the last point is important. The thinking behind all of this to create a market or create a platform out there where people develop software for this environment so more use of it, the more use of it more people start developing software for that environment. That's something to get into. Always compare with Salesforce Salesforce.com you're all familiar with has about 3,000 partners out there developing software for that platform. We won't just get 1,000 out there yet but this thinking is important. The thinking behind it is what it is. You will have other people that develop for your platform so your platform gets more popular etc etc etc. That's the thinking behind the last bullet point out there. Make it accessible. Okay, so if you go a little bit let's do a little bit history over here. We started with OSDU early last here. So Shell started with the Subsurface Data Universe and so Shell started with the Subsurface Data Universe early last year and said okay for this to be successful it's far better if we can make this industry solution. Because we far better off if many people develop applications for this space so we get more competition out there, more innovation out there. Therefore we said okay together with Phil Biong he's my partner in crime sitting out there so he you can blame the two of us to start all of this but we said okay let's talk to some other majors out there. We did that in March last year. Then we started talking to Open Group in Q to last year. We had a meeting with well we called Steve and said Steve this is what we're thinking about. What do you think and Open Group do? Something like that. Because we need a framework we need a framework to work together. We can't just work together as companies without a framework and the Open Group was that framework out there and with our kickoff meeting in Houston in the Galleria in September last year. When we started in September last year with about nine or ten operators. Exxon, BP, Total, Devon. It was about mainly US based but also European ones out there. It was our kickoff meeting for the OSDU. That's where we are now. That's where we started formally but if you now see where we are this is where our operator members are. So these are people who produce oil and gas out there. It's not one percent up to date but it's relatively up to date. You see all the IOC's out there. We now move into the NOCs and national oil companies. You've got Reliance on there from India. We work with ArtNorq in Abu Dhabi and to get also the NOCs and the smaller non-conventions in the US also in this space. And of course we have several supply companies out there. We have about 45 companies that are going to OSDU since I would say late last year because we only opened up for the non-operators in Q4 of last year. Also notice over here the Amazon, Microsoft and Google. Why is they important? Because they are important for us to deliver the solution into the field. So that's how we went to, we already went in August last year to these three partners to say help us creating a solution in the market which is an operator like Exxon and they come to you and say please implement OSDU for my environment. So these are people either service companies who deliver service into the oil and gas market software companies that are total about about 45 companies today. So we created September last year therefore the OSDU forum under the open group and we created at that time three subcommittees. The enterprise architecture, the data definition and if made security. September last year where the number of face-to-face meetings where the enterprise started defining what it's all about. So we looked at what Shell has been doing with SDU we contributed to the OSDU environment to give them a kickstart and really started finding with these subcommittees the architecture, data definition. Very important was the first time in this history that we aligned definitions. If you go to this industry today and ask them all for what's the definition of a well, you will get maybe 50 different answers if not more. So we're now also aligning that kind of thing. That's the data definition work team do and if made security. We also reached the editor that, the business model to say how do we make the sustainable model over time. This is important also not just to think about what you do the first here it's a final part of how do you sustain is also keep it agile and make sure we move fast into the changing world out there. We, of course, we meet weekly in calls we've got slack, very active community out there and we've got regular face-to-face meetings. Last one we had in January when alone for the enterprise art committee we had about 60 people in the room for three days to define the architecture and the next one is late June again. So it's a pretty active environment out there and we need to deliver something so this was our plans for this year. This is a demo release of OSDU release one by mid-June late June. What does a demo release mean? It's a full copy of an OSDU environment as contributed by Shell a full copy of all the cables we talked about and but it is not yet all the members, all the OSDU four members can get access to the environment it's a single environment I call the read-only environment we don't own data in that environment but we preloaded with data it's quite unique we found 200 wells in the Netherlands of all places which we loaded in this environment so we loaded 2,000 wells in this environment and some demo applications So this being developed by both Microsoft and Amazon so both will offer an environment people can log on to can play with it, can try things out after sometime in June very soon after sometime in Q3 we come with the full release one out there that release one any operator can say like Devin or Exxon or BP or Tutile or Econoc can say can go to either Amazon or Microsoft shop and say please install in my environment under my subscription a copy of OSDU and of course that will be done then and then to get our own environment we first start supporting with wells out there the wells is the first support out there and later this year we also want to add a shadow over here also seismic to this for late this year but the first release coming out is sometime in June and the release after the full blown release for every subscription have their own copy will be later in Q3 So what does that mean this will be a game scene for this industry because this industry has been in the legacy for the last 5000 years and really needs to come out of that and it has been driven by the move to data it's time is everything in this world we know that time is everything with this when we started when Philip and I started this discussion in March last year all these places in the same space if we speak to BP some are ahead some are behind but all in the same space how do I move from a physics world to a physics data world and make data the centerpiece of all that we do so it's a game changer it's desperately needed also we need this environment we need this environment to be successful in the future industry because people say we still need this industry we still need all and special guests for many many years to come to really move to another world out there it's a platform approach what's important there is I have a set of APIs which I make available to any company out there Startup company, Academa we already have like the University of Oslo member of OSDU software for the all-in-guest market as well so the platform is very important to open up that market now that's the thing behind the platform platform platform platform data is at the center to support all AI, ML based applications out there and it's impossible for this industry whether screw me say or sell to solve the data problem on your own it's just not possible people have tried it failed and failed what we do with OSDU we make the data story fully owned by OSDU and we need the supplies to focus on the applications not at the data but they cannot solve the data problem we have to solve the data problem jointly it's very important when we're separating data from applications for software company to focus at the applications, the workflows at the market service out there we already just started we started as a matter of fact I remember last year in Houston I don't know nine months ago whatever it is but we still have a lot of work we come out with first software this year but still a lot of work in front of us drive, drive, drive so join the club because it's quite exciting we're working well together with both the operators and the companies we have a very focused team going on to make sure we will deliver in due and we will deliver in due and deliver for those of us not so familiar with the oil and gas industry without that background can you say a little about the amounts of money and people and data involved in the subsurface world as I said in Shell alone I think 80% of our data sits in this space if you look at the whole of Shell we have what we call an integrated oil and gas company so we've got the subservice all the way to retail because now also the new energy business the home delivery of electricity and what have you so in our case it's between 200 to 300 petabyte of data so it's about 80% of our data sits in that space also if you look at software development most of the software development work goes into that space there's a lot of in-house development still happening in this space because we believe like other companies believe that they have skills in this space unique to that market so also a lot of our software development cost is going to this space and I would say I can't speak for other one but it's very similar for the other ICs out there right, big stuff let's see can you say a little about the business model that supports the oil and gas digital transformation being implemented by LSDU the business model is all about a number of things the first one of course is free of the data because this world like every other world is part of the digital world digital world is driven by data but they have to make sure that the data is available to you and what OSDU does is freeing up the data to make it available to an machine learning environment out there which today if you have all in small silos it's very hard to do it's almost impossible because it was ML about being data together and extracting knowledge of that data coming together so it supports the move from this space from a physics world to the digital world out there it's basically about getting more value for the money that you're investing in and as I mentioned today most of the data we collect we do not read we do not look at because it's too much data out there with this we can look at all the data and then start focusing as you an interpreter and say okay look at all this data you focus here here and here you start by dropping the SME the expert where the focus at okay thank you next question are you making any provisions to ensure the right quality of the data in developing this new standard I always say I always say I don't bother about quality just load the data first but I rectify it but what's important that you don't spend your time trying to solve your data quality issue because you will never solve your data quality issue but try to do in the background in the dark out there it won't happen we tried it for 500 years it doesn't work so we load the data as is of course whilst loading it we have somebody about the quality of data we'll highlight poor quality but the data will still go into the environment even if it's poor quality data and when you start using of course you know what type of data you have and if the results are poor or not what it should be you can also point to who is accounting for the data because you only make data quality better if you can point to people who are accounting for the data and if you try to do it all first improve all the data out there you will never ever get there has the forum considered the use of the open groups open data element framework standard ODEF is that a familiar term to you the foundation starting point for the metadata framework if not there are some people in the room who would like to talk to you let's talk about it today so okay let's see it looks like the OSDU data platform would have appeal beyond oil and gas are there any thoughts at this stage about other industries that might fit or find this useful or obviously an evolution of it useful yeah well we had we already spoke to people in the mining industry for instance and I said the whole model is not unique to this industry what makes unique is the recognition of the data types and data system layer if you extend that say okay I can also recognize production data, mining data all the data types I could also use in the industries our focus first to get this problem solved we will plan is to extend also the production in the same environment so then we go all the way from exploration to producing it using all the industry is not inhibited this purely is the recognition of data type first the whole development the model is nothing in there this can only be used in this industry I smiled when I saw this one this one come in what's been the reaction of the incumbent vendors in the marketplace positive or otherwise mixed of course because if you look at the market today there's one company offers a similar solution out there which is slum is able to Delfi platform but Haliburton is I don't know other people really offering these type solution the only one is what I meant to slum is same but you really want to make sure you have more competition in this market so you really don't want to depend on one supplier out there I guess the bigger companies like the Haliburton will be less enthusiastic at the same time these big companies are not able to solve the problem for us the data problem and in a way we're helping all these companies but say okay the data we make part of the OSDU environment but the application on top of that you as a company can develop at your own less at your own space and what have you okay thank you and last question OSDU enables sharing data access but typically who are the source data providers and what is their motivation for sharing the data most of the data we're talking about is data we either procured or created ourselves because you really talk about the beginning of the seismic environment you either procure data out there or you you created data yourself out there of course we also use external data sources and that has so far not been issued at all but the majority of the data we're talking about is either we procured ourselves or we create ourselves part of seismic we've just had a flood of about six or seven questions all arrive at the same time so we don't have a chance to take them but I'll pick one at random can you elaborate on how you determine what APIs to support the data models in OSDU? we've defined the API search because the APIs cannot change over time anymore because you principally have a contact with those otherwise an application developer will have a problem that the application works today but not tomorrow anymore so the APIs have been defined such that we can keep them pretty static and it really changes in the problem is how you call the APIs so the APIs are fixed but we cannot afford to change APIs in a year from now or half a year from now because then your application developer people have a problem and will kill you I would expect I'm going to squeeze one more in because I can has the front end source see, has the front end source will well head data standard POSC PRSC CISA by an logistics being of any help to your efforts if we look at the analysis from a data exchange point of view and this is also a member of our OSDU and the open group but also part of the OSDU so we are looking very much at this as a data exchange format not as a data storage format but as a data exchange format okay, all right Johan we will leave it there and from everyone at the opening thank you for your passion and commitment and we look forward to seeing the results


And welcome back to the 21 convention 2018 of Orlando, Florida. Our next speaker is a returning alumni speaker to the 21 convention. He first spoke at our 10 year anniversary last year right here in Orlando. He's also a godfather of the seduction community, one of the founders. Quick personal story too. I've actually been, it was actually when I was young when I started this company at 17, I was actually torrenting and stealing and pirating his content before I even started the company. So when I first met him back in 2016, late in the year, after our Miami convention, he actually was trying to buy me dinner and he did out in San Diego, staying with him at his house, was on California. And I told him, I was like, man, when I was a kid, I used to steal your stuff, can I buy you dinner? He started laughing. He's like, no, no, no, man.  He's like, no, no, no, no, no, don't worry about it, I got it. He didn't buy me dinner. But that's the, I mean this guy is an absolute master of what he does, but it's also who he is as a man. This guy is incredibly warm and helpful and a caring individual and a complete badass on top of that. So it's a very odd, awesome combination. Without further ado though, please help me welcome Hypnotica, Eric Von Seed out of the stage. All right, bro, thank you. All right, you guys ready to rock? Yeah, are you guys excited? All right, cool. You know what's really cool about coming to these things is, I've been doing this for about 20 years. And every year, guys are coming in and they're better off. They're starting at a different level, which is beautiful to see. Because a long time ago, guys didn't understand this self-improvement thing.  And that's an amazing thing, not only for now, but for the future. Because we are in kind of strange times as far as all the masculinity and feminism going on and all that crazy stuff. But you guys right now are what I'd consider like the Renaissance man, this new version. It's like the digital Renaissance man. It's an amazing thing. Like, who here right now can think about the skills that you have now than the people maybe, I don't know, 15, 20 years ago. Do you feel like you're more educated? Do you feel like you have higher and better levels of experience that are going on? I mean, it's an amazing thing. I think one of the greatest things in the world is YouTube. I love YouTube. You know, if I had YouTube when I was a kid, I'd be 10 years further than where I'd be right now. Because the levels that we can learn things is so amazing, especially for dating and pickup.  He's like, I just don't get it. I don't understand this stuff. I'm like, dude, it's 16.  It didn't. You know, when I was growing up, when we first came together, it was like me, David D'Angelo, or you know him as Evan Pagan, Steve Pickis, Rick H. That was the origination.  And they all sucked. Well, they were getting better. But we came together and we had this idea in mind that share ideas, share notes. And that's exactly what's going on. So when these young kids, it's funny because they always say, man, I just don't feel like I got it.  I'm like the information that's out there and that's available to everyone here is just amazing. Like you can literally go through like my course. I have this course called the master circle. And it's interesting the way it took place because I ran strip club for 26 years. Still do. And every year, like once a year, I would just be sitting there. A badass would walk in and I would just go, I would just look at him and go, okay, this guy right here, I can see he's got it. And he had come in there and I knew he was going to leave with one of my girls.   And we'd talk and these are always really good guys. You know, in this product, I never got guys that were condescending towards women. You know, these are just good, solid, ethical, aligned, integrated guys. And so once a year, I'd run into one of these guys and I made friends with them and I would share because I wanted to learn because learning is good, learning to educate you. And then every year, boom, boom, boom, boom. So I put together this product and it was like a monthly membership because that's how much it took. So I did an interview with the guy, then I'd break down his mindset, how he's thinking, and then I did like a hypnotic program because I do hypnosis, I've been doing that for a long time as well. So I take all his ideas out and put it into a hypnosis program and put it there. So it took me 24, 26 years and then two years to actually put the program together. Now a kid can have like access to that kind of thinking in like 21, 22, 23 days. Listen to a new guy every day. Like that's amazing, the way that the energy and the time shifting is just compressing this. So when you think about where you're at now and everything that's available to you, picture yourself a couple years from now with everything that you're doing.  Like who here wants to get better, like with women is, I just want to see before I, okay. Okay, good. All right, good. We're on point. All right. Who here is more interested in personal development as far as changing where they're at, moving forward, health, things like that business? Okay. So it's about even right down the board. Okay. So one of the amazing things is where do you want to be? Like really, really picture in your mind right now, like what is it that has to happen in order for you to get to where you want to be? You know, what are the trials and the tribulations that you're going to have to go through? And you got to really understand something. Like at this level, we as this generation or even the younger guys in this generation, if we got to push forward, we got to go strong. At this point right now, there is no in between. It's all go or nothing because I'll tell you what, the millennials, okay, they have some things to deal with. All right. But have you seen this younger generation coming up? Have you seen some of these videos of these kids? I've watched literally a three year old kid do a PowerPoint presentation with an iPad talking on stage. And I was like, damn. And I was like, okay, there is no rest for us. All right. Because these kids are getting born right into it. They're like, they're go, go, go. So what I want you guys to do is just take a moment and really realize, hey, you got to be committed to this because it's a wonderful thing because at our level, if you don't do it, you're going to be obsolete. And nobody wants to be obsolete. And everyone, I believe, really wants to be powerful. Okay. So just coming down to it, just realize we're in magical times right now.   I'm like, are you guys kidding me? Look at this. Look at all this education, learning, everything's out here. It's so much easier. We should be right now in one of the most powerful times available, creating stuff, being creative and educating and pictures. Like this should be the golden age right now.  You're pretty much alone. You're pretty much alone in this world as far as what is it you want? What are you going to go achieve? There's no one else that has your vision. Like think about that. A lot of guys are like, oh, well, I need you to get this and I have to have my friends here. I'm like, no man, like being an enlightened, evolutionized man is a very lonely journey because nobody understands the levels that you have to sacrifice in order to take it to that next level.   I mean, we came into the world pretty much alone. We're going to leave alone. But that process in between is where are you going to take it?  Who are you going to inspire? And how does that change the bigger dynamics of this whole universe that we're in?  No, this is a loneliness of walking into the frontier. Like walking into a forest. You're alone.  But when you're in that area and you're walking through the wilderness, there's no one there that's going to give you a little tap on the back for the most part.  Anyone here? Anyone have that experience of going far beyond and creating something really powerful for yourself or excelling to be the top of your field and anything? Anyone? Okay. How'd it feel? Was it kind of you and you? Exactly. So, like I said, you're here right now together as a group infusing ideas and listening and learning and getting the group energy of men that give a shit about themselves. All right? But you get to take that back into your own alchemistic kind of cave of life and really figure out, hey, this is what I'm going to do. And I'm okay with being a man and being alone on this journey and inspiring others because most people aren't going to get it. It's kind of strange because I live a very different lifestyle than most people. And not a lot of people get it. I know my mom doesn't get it. I know my dad doesn't get it. But at any one point in time, you know, I have three to five girlfriends and a wife. And I was thinking, okay, this is what I do. And my wife has had, she sometimes has issues with my lifestyle. But I kept on telling her, this is what I do. Like, I have to live this. I have to live this lifestyle. I have to live this because this is the area that I'm going to go into. I've been doing it my whole life. That's what I love. I said, you know, even though you have your ideas about it, this is who I am. This is my path. And I was explaining to her that even as every phase, because if any man ever knows, there's different phases in life.  Then about 21, it's different because you start looking at the high school girls where at 16 you thought they were just amazing. Now, hopefully, at 21, 22, you're looking at high school girls going, wow, what was I thinking? It's just, they look so young. And around 25, your brain kind of shifts again. And then all of a sudden, you're looking at things differently. They're like, man, I don't even want to party. Like this is a waste. And then boom, 30 and 40. And when I told my wife, I was like, you know what? I said, it's really different for me at this level because I don't have that saying, like, look at me wrong. I'm still very sexual. But now when you're like younger, you know, anyone that's 40 or 35 or 50 understands that transition. It's called the angiopause for men. It's like menopause, but different. So it's going from the warrior kind of hunter lifestyle, more into an elder. More into the elder of being able to give back and get more selective with how you're dealing with life and situations and things like this. And it was just strange because when I was talking to her, I was like, look, this is the first time in my life that I'm now dealing with certain things.  And I said, it's true, it gets weird. It gets really weird. But the funny thing about the situation is like now I'm learning more. There was a time where I thought I knew it all, but now the first time I had a girl come up to me and go, oh, you're too old. I was like, well, that's weird. I've never heard that before. I said, so how am I going to deal with this? Has anyone had that?  You know, and at first I was just like, I said, all right, whatever. You know, good comeback.  So I learned this along the way where she goes, oh, you're too old. I said, too old.  It's really that you are limited in the amount of pleasure that you can experience with people in any generation. I said, so it's really not about me. And I said, and you really want to think about it. I go, see, you have this conception of time, age. I don't. I go, the way I look at it is I'm level 47. You're just level 22. You got a lot to learn. You know? And I said, maybe you'll get lucky one day and find someone.  Okay, but these are new things that you learn all along the way. And it's a wonderful journey. That's what you're going through. I went back to that weird situation. So I told my wife. I said, you know what? I didn't really tell her. I just kind of popped it on everybody. I had all these girlfriends and wife. And this is about a month and a half ago. So I just said, hey, you know what? I just kind of all showed up one at a time with all of them. I said, we're all going to live together. Just like that. I said, come on, you're going to move in. Oh, really? Okay, cool. So it's the first time I'm, you know, not really first time, but they knew my other girlfriend. I said, now this is everybody. There you go, wife. There you go. You know, we're all going to get along, right? Because I want to challenge myself. You know? And I was thinking shit, man. I worked with guys and they're like, hey, I got a problem with my wife. I'm like, no problem. Got a problem with two girls? No problem. When you're putting in a situation when you're dealing with five girls like at once, it was crazy. Okay? So I had this great idea of what success would be. Okay? So three weeks later, they were all gone. That was, it was not one of my better moments. You know, and I was kind of thinking like, how am I going to pull this one off?  I told my wife, I go, no one else is going to have this kind of experience.  I'm like, it's just phenomenal to me to watch this. You know, and I said, but what I'm really looking for, I was telling my wife is women that can understand this. Now, I don't, I'm not diluted in saying that there's not a lot of women that can understand this. All right? But I was in that situation. I go, I would never learn this before because I didn't push myself. I didn't, I want to go above and beyond what I was used to. Just like as you are here. Right? So at any level, no matter how good you are, you get the opportunity to throw yourself out there. You know, and do something that's phenomenal that you want to do. I'm glad I had that experience. Was it a complete nightmare? 60% of the time, yeah. You know, I mean, you got to figure these things out. You're like, okay, like, okay, now, I got all here. Okay, I'll sleep with this one tonight and just like play there. But this one, okay, it was confusing. All right? So as a man, you want to know where you stand with what you like and how you want to move through life, which is good because what I really understood because I didn't know this, you know, I always knew I was not monogamous. All right? And I tried it and I failed miserably. Plenty of times. You know, but this is the whole thing about understanding who you are, what you're about. Like, I tried many, many times. And I thought, okay, well, this one, I really like this one. And I was trying.   And it wasn't until I really understood, okay, you know what? I know where I'm at right now. I'm not monogamous. So this is what I'm going to be going for. And so the way I open up conversations is basically like, are you bisexual or bi-curious? Just straight up. I like that. They're like, why? I said because if you're monogamy, if you're about monogamous, I said we're not going to develop anything. We're not going to go into that realm because it's going to be painful for me. It's going to be painful for you if we develop feelings because I'm not that guy. And I'd rather not even start. And they appreciate that. So I don't even get involved with them. The nice thing about it is like, okay, yeah, I think, okay, I'm not monogamous. So I think, you know, two girls tried that out. Okay. That was good. And I understood that. But at the same time, there was something else that I wanted more. It was just that my own personal feeling and trying to explain this to your wife is a very interesting concept. All right? But I told her along on the way, you knew who this was. This is who I was. This is what I do. And then I realized, okay, two, no, where's it at? So I figured, okay, two with like a third roaming wheel. Everyone can go do their own thing. It's all good. But this is where I feel good. This is my own perfect balance. And then I was like, okay, well, two and a half. I feel really good. Let's try three, four, then five in the nightmare. All right? But the nice thing about being a man and knowing what you want and feeling content in that, it sounds weird and it sounds like, oh, what's he talking about? But bottom line is this, when you understand exactly where your sweet spot is, with what it is you want, you're not going to get there unless you go out and you push yourself into those situations and go into the extremes, because that was extreme. But right now, if a girl talks to me, I say, I know exactly where I want. I enjoy two women that are balanced with maybe a third that comes and goes. That's my sweet spot. I don't have to think about it anymore. I have that absolutely layered and locked into this works for me. Because one of the biggest things that men don't really understand is who are you? What does masculinity mean to you? What are your dreams, your visions, your boundaries, your beliefs? Until you really understand what your beliefs are and your boundaries and who you are and what it is you want to develop, you're not going to get it because it's undefined. And once you define it, like I had a client came over, he came over from Europe and he's like, I want to be more masculine. I said, what trait of masculinity do you want to develop? Like what are the three, if you had three traits of masculinity, what are those mean to you? You never thought about it. So it was this vague, abstract concept floating around in his head. So if I said right now, do you guys, does anyone here doesn't want to explore or be what they call more masculine or allow that masculine essence to ooze out into the world around you? Do you know what it means? Like if I said right now, what are your three top characteristics of masculinity? What are they? Decisive? Confidence? Violence? Integrity? So everyone's different. The reason I'm basically saying this is that everyone's different and you all have your own unique model of the world that you get to respond to the world with.  On that level, it's the most beautiful thing in the world and this is where you're unique. You're not some person in the clone zone because you have your own masculinity definition defined for your reasons. Like me personally, it's like decisive, one of them. The ability to make a decision. That's one of the most powerful things there is. Being decisive, okay? Being open and abundant. That means overflowing, okay? And also hard and aggressive to a degree if need be. That was my own definition and I was good with it. I sat down and I said, what does it mean? What does it mean to you? What does it mean to me? And once you lock in and you feel good with it, then you lock into place that energy and that energy starts to exude because you're relaxed with it. You're cool with it. You have your own understanding of it. So does everyone here have their own ideas about what it means to be a masculine man or a sexual man or a powerful man? You guys have that down? Pretty well-defined? Because if you don't, you're going to be like trying to grasp like a light butterfly, like one of those hologram butterflies floating around. You'll never grab it. It looks real, kind of seems real, but as soon as you go for it, you're not going to get it. So taking the time which I was talking about earlier is in this phase of life where I'm at is we're in this amazing, beautiful realm of self-discovery that we've never had before on this planet. So define who you are because that's really what makes you unique. That's what makes you rare.  You know? And that's awesome when you can mind blow somebody, all right? Because they put you in a box mentally and you broke that box which allowed them to expand, which allowed their world to get richer of what they thought was possible. So like one of the things I do, like I have like a Prius, okay? I love my Prius.  All right. But I have had Minajatois in the Prius which I say, that's when you know you're good. If you could get Minajatois in your Prius, you're doing good, all right? It was a good experience, although partially because one of the girls had chlamydia, which is not so good. But you know, hey, 45 miles to the gallon. Yeah, go wrong. So one of the things I want to do is like, how can you mind blow people? Like with that, like I have a Yorkie, I had a Yorkie poo. I got eaten by the coyotes about six months ago, but I have a Maltese too. So, you know, all these guys are masculine. I got a big truck. I got my little, I got my big dog. And I got a Yorkie poo, you know, like a Prius, okay? I do like herbs, okay, music. I garden. I do poetry. I have songs. I do talks with people, massage, light therapy, you know, hypnosis, design human engineering, neuro semantics.  Like, well, who are you? Which you'll hear very often when you say like, who are you? You know, and it's a matter of just saying, it's not who I am. It's like, who are you? You know, and who do you want to be? Like going back to what I was talking about earlier about YouTube and the beautiful thing about it, like hypnosis. There's this thing called like anchors, okay? Anyone know what an anchor is? Associated, okay? Basically if I said, you know, blue. I go blue, blue, blue.  Now you can get a lot deeper, but this is very basic. So that's an association. So if I was younger, let's say, okay, I got to pay 300 bucks, go to a weekend seminar, learn from one guy, his definition of association. Like I don't know if you realize, like on YouTube, you can go there and watch and say, association NLP, hypnosis. And all these videos come up. And so you can sit there literally in one afternoon, 20 minutes, because I watch videos at 2X speed because your brain can process it. You know, so I'll sit there and just go, just go through all of them. And by the end of that time, not only did I listen to it faster, okay? But I listened to it again with different people, like different teachers. And all of a sudden you start to get the first principle. And this is where we're at, being able to get the first principle on information. So you can fire stuff back because now you're looking at all these different people. Like has anyone else done this? Like whatever it is, investment, okay? What it is like different topics as far as, you know, herbs. Like let's just say herbology. When I'm doing that stuff, I'll say, okay, I want to talk about comfrey root. Okay, comfrey roots are a really great plan. It's great for broken bones and stuff like this. But I'd say comfrey. And there's all these different people. Comfrey this, comfrey this. Sometimes you get guys that are like super intense and detailed. And then you get kind of the airy fairy type. You know, they're kind of like this. But listening to all that and integrating in your neurology and coming across, man, we're in some powerful places. As far as learning. As far as getting things going. So if we all grew up with this lame ass, I don't say it's lame, we're doing better, but it's an old obsolete model of learning. Because these young kids, they're going to get it. They already got it. So when you think about, okay, where do you want to go? Who do you want to be? Really think about it. You have right now everything you need to be to be the most powerful, the most amazing person that you can be. Ever. Because there's only one of you. Isn't that kind of strange? It's an interesting concept on this planet right now. Okay. There's only ever going to be one you with your unique DNA chromosomal structure ever to pass through this point in time. This phase on earth. There's never ever ever going to be a unique combination like you on this planet probably ever again. So what is it that you're bringing to the planet? You are bringing a solution to a degree. A solution of who you are, what you're about. And so are you just going to go by and be meandering through mediocre? Or are you going to say, hey, you know what? I'm just as good as anyone else here. I have my own unique combination to teach, to share.  What am I waiting for? Let's go. And that's what I was talking about being lonely. That you don't need anyone to be like, let's go. Because when you're studying there in the depths and the darkness of this loneliness or this individualism, you get to learn, you get to move forward in the world powerfully and understand that you bring that to the table.  So what did you do with your unique combination that I gave you? It's just kind of like everyone else. They'll, you know, what did you bring? Like what did you share? What did you disperse of your information? How did you make the world a better place? Did you do that? Were you cool enough to do that? Because you make a difference no matter what. You're either in the process of doing something powerful or not doing something powerful. You're either in the habit like working out. You're either in the habit of sitting on the couch or you're in the habit of working out. You're in the habit of doing good and making a difference on this planet or you're in the habit of not really thinking that you can make a difference. But one of the things that I like to do every single day, sometimes three or four times a day is make a difference somehow. Somehow. Because that spreads. People get inspired by that. People want to know how do you do that? How do you live your life happy? And it's simple.  Simply. And if they're not aligned and you don't feel that harmony, what has to happen in order for you to find that harmony and then realize it. And sometimes we make mistakes.  Now I got to go back and relearn everything or start again, but that's okay. Because this is an amazing day. So when has anyone had any, I like to open up to questions because I really like to I like to get feedback and I like to teach on that level because we're all here for different reasons.  I know lots of stuff. I've done the craziest learning things you can even imagine. And I pretty much feel like I got a lot of answers to a lot of things that if I don't, then I'll probably put myself in that situation to learn about it. So I don't know where are the microphones as far as this goes. And let me just look at some of these things that I was talking about. And I want to bring up another thing.  What do you think is like, besides like, let's talk about women. If you're being realistic, this is how I figure it out. I broke it down. You can get girls being rich, famous, or being a drug dealer. Really, that's kind of where it's at. Or if you really break it down. But do you know what's really sexy when you don't have that and women are still attracted to you? Like what do you think is the most attractive thing that a person has? Risk? Freedom? Okay. I say freedom. Freedom to enjoy this world.  And they want to be happy. And so they try to put themselves in situations that they're going to have that, where they're taking care. But one of the things that I always noticed when I was inspired by someone, it just looked like they had that freedom of flexibility of just moving through the world powerfully. And I watched and I said, okay, you know, what does this person have? And it's the freedom. It's the freedom to do what you want, when you want, however, because when you have that freedom to do and live exactly how you want to be, no matter what, that's attractive to people, because they don't have that. So one of the nice things about being powerful as a man and being attractive as a man is when you can go through life and you're unconsciously are teaching that along the way with women or friends or neighbors or kids, you're giving them a powerful gift. It's like you're making the buck stop now with you.   I'm not going to pass it on to the generation after me. I'm going to handle it now. This is my turn and get it. And so when people see you moving through and they're like, wow, how do you do that? And do it in a way that's enjoyable, that's attractive to people, because you're giving them the permission to explore and express themselves in ways that they never had before. So when I'm talking about like, who are you and what's the goal that you want to set for yourself as a man? So when you leave here, not only have you integrated a lot of the ideas, but you've redefined the idea in your mind about who is you're going to become.  What's the one image perhaps that can come to mind or formulate that can allow you to really feel powerful when you grab that? Like what does it look like? What does it sound like? And some of the ideas, because I'm a big about asking questions, is if you looked back at having made powerful changes here and integrated into the exact person you want to be, what was the first step that you took to start to do that now, that you think about it? Just one step. Just to get the ball rolling. There's one move that you can make to make yourself powerful. Because you already are powerful. Just decide it. Decide it and do it. That's why I said decision to me is one of the most powerful things there is.  And once you have that flexibility of thought, once you have that ability to see things because in my belief system, the more experience I have, the more ideas, the more things that I explore, that's why I'm always putting myself in really strange situations because I have the knowledge and I get that stretching zone in between that. Because I'm like, this is extreme, so let's go explore this. And then when you come back to normal somewhat reality as far as where people are at, you have way more openings. What I consider this is I pierce perceptions with personal perspectives. Think about that. Piercing a person's perceptions with personal perspectives. It's how you open up a person's mind. It's how you get them to go far beyond wherever they thought was possible before. That's why I wanted to play a little role play here.  Helping people get beyond the old belief systems that they have. How to incorporate something that's going to be useful for you. Because it doesn't really matter, yet it really does matter to do it. Because at the end of your life or the transition into the next round, what's the grade you're going to give yourself? Or what's the grade to whatever is going to give you for your interaction with this planet? And how are you going to make it better? Making things better, bringing something to the table is really powerful. It's really what makes the difference. I found going a little bit above and beyond, it's easy to be mediocre, but it's hard in the long run. If you take the easy path first, it's going to get hard. If you learn to take the hard path first, it's going to get easy.  I've been doing this a long time. Very professional. He's got his things down. He went above and beyond. You know, he's got the waters, everything, it looks good. Above and beyond what is normal. Doing a little bit more. Getting okay with that. Because wouldn't you realize that the abundance energy is in the giving and the serving instead of in the taking or the trying to trick yourself? Because man, I can tell you, I was a master.  Meanwhile, I'll just kind of wait here and I'll give it the lazy way.  Like put yourself aside or try to hide or do the weak thing or the easy thing? Because you thought you were getting one over on everyone that you didn't have to work as hard? And you beat the system? Anyone ever have that? Because I know I did.  And so when I get to the point now where I bring and I give more and more and more, I want to blow their mind. Like I want to give them a new opportunity to learn and study by. Like just the other day, one of the girls I was telling you about, I had a really strange couple of weeks. I threw a big party at my house. I'd go good answers, party buses, like hundreds of something people. Like crazy, okay? Like three of my contractors on the day that were setting it up flaked. Two organizers flaked. And it was just me having to set everything up. So I couldn't go to the club to really promote it, so I was setting everything up. And I had this weird feeling all day. Or all week. Something premonitioned. Something wasn't right.  And the party came and everything was good. And then later, I passed out at my party. Not impressive. But I went like three days straight, two hours of sleep. And I made the mistake at 4.30 in the morning because the party started at 2.30 in the morning is to sit down and take it just a close my eyes and I was out. And then I got woke into this. Someone's shaking me. Eric, wake up. Mel's dead. And Mel was one of the girls that was living with me that three weeks or the four weeks prior. It was a sister. And I was like, what? Like I was trying to come out, like figure out what the fuck's going on. And they're like, yeah, you need to get up and talk to her sister. Now her sister, another strange situation. Because I dated both of the sisters. Weird. I know. But their family's weirder. All right. But everyone was cool with it. Communication's good. So I wasn't in the place to talk because I was tired and I wasn't going to give good information out.  And I was fucked. Like my brain was gone. And I didn't really know how to interact with the situation for the next day. I said, look, Stephanie, I'm sorry about what happened here. I said, you need someone to talk to come back here. And she said, she's good. She came over. We talked. And then the funeral came. And one of the things like you don't realize how powerful you're going to become until you get into situations like this. Because you have the confidence to lead. You have the confidence to do a decision. You have the confidence to make a difference. You have the confidence to boost any situation that you're in and make it better. So Melanie loved Lavender. Love Lavender. When she was at my house, I made her this thing called Melv Lavender Bliss. You know, because I do herbology and oils and all that stuff that masculine guys shouldn't do. And so I was teaching her about this. And I made her own combination. She had it. So I knew that and she passed away. She was in a car accident, actually the day of my party. She wasn't driving, but she driver flipped off and died. So I made a gallon of this essential oil thing.  And I passed it out. I had like 24 of them. And I went to the funeral. And when I walked in, this family, okay, this family is a unique family. There wasn't like a lot of like confident people or open people. Okay. It was one of those situations. So the wife of the person basically said, hey, if anyone wants to talk, you know, please do so. And it was like nothing was going on. Nobody was moving. And when you're in these situations, you need to develop yourself.  But it's also in situations like this where it was kind of like, I could start to feel that uncomfortable emotion. So I stood up. I grabbed all the things. I passed them out, all the little spray bottles. And I said, you know, Mel used to love lavender.  Miss the air, take your bottles to remember her by. And I did a little hypnotic induction.  You realize that anytime from now on, as you think about some of the best memories that she's ever had that you've had with her, every time you smell lavender, one of those images can come to mind and do all this with the lavender. I was spraying her casket and everything. And it was amazing. Everyone loved that. You know, I could have went to the funeral and just showed up with flowers. Okay. But I thought, what's going to make this magical? What's going to make this powerful? Not only for her, what is it she deserves as a person? Because she was kind of, gave a kind of a weird lifestyle. All right.  So we did all that. And I sat down. Everyone was good. A couple of people got the balls to get up because that's one of the nice things about going first and leading is you make it safe and you make it more available for others to go. Okay. So if you don't understand how powerful it is to be powerful, you get to go first because you're giving the permission of those that aren't yet as confident as you to go and to step up and to be expressive. Because if I didn't step up, who would have stepped up? So I sat back down. A couple of people came back up and then all of a sudden I got quiet again. Now at a funeral, it's not usually two, you don't go up and talk twice. So I saw that it was going there again and I stood up. I said, you know what?  You know, and I wanted to go through this and I went out there and this time I was a little bit more relaxed and easy going with it and made them laugh and loosen the whole situation up.  So I wanted just to really appreciate your ability to be powerful as a man because that is masculine. That is powerful. That is successful. Doing that. And the family came up afterwards and they were stoked. They were just, they were amazed. And even though I put this link, you know, I had this link where me and her and another girl were all talking about multiple polyamorous type of relationships and we did it on YouTube and I sent the link. You know, I said, if you ever want to see Mel interaction, you know, talking, she loves girls. She's like 70 of them, you know, but I'm telling this at the funeral. Yeah. But the parents knew who it was but it says, ability just be cool with who you are and to understand and accept people wherever they're at. And the family came up and they were super, super stoked. And I was looking on YouTube later that day and some girls like, types in because I gave out the link. She's like, I cannot believe that this guy sent this link out to the funeral and gave us this link to look at. This is not Mel. You know, and I just typed, I go, her family was actually very happy with this because this absolutely was Mel. This is what she was about and this is what she enjoyed. You know, and then all of a sudden she deleted. But it's one of those things. You never know where success is going to be because it's right here around the corner and it's reminding you at every one point in time to be powerful. You know, at any one situation to step up. You know, it really developed masculinity. This is, it was kind of weird. I don't want to say this to put you guys in precarious weird situations, but I've noticed anytime I've made a life and death situation to put myself on the line because, you know, what I do is run strip clubs and I've dealt with a lot of gangs, dealt with a lot of gang bangers, dealt with a lot of bikers.  And so I put myself and I bring in some of the girls and I have them, you know, get a place to detox and stuff like this. It's just a couple of situations that happened one, a long time ago, but just one the other day. This guy, he was one of those one percenter biker games, I'm not going to name which one. He was the Sergeant of Arms and his girl was trying to get away from him. And somehow one of the girls also tipped it off where he's at, but he showed up at my house in a motorcycle. Big guy, MMA guy, tattooed, 6'2", muscular, you know, and I pulled up and he pulled up at the same time. I was with my wife and I said, hey, go inside. And she's like, everything cool? I go just go inside. And so I got out of the car and he was standing there and I'm like, we just had this yeah, communication going on. And then finally he kind of broke it. I said, he said, where's this girl's name? I said, what does it matter?  I said, I said, so you're going to pick on me? He's like, well, she gave me a chlamydia. Must be going around San Diego. I mean, you know, maybe I got it. I don't know. And I said, oh, I said, so look, man, I've had chlamydia five times. And I said, take a Z-Pack, call it a day. That's what big boys do.  And he's like, oh yeah. I said, yeah.  You're going to try. Now I knew that this is not what got killed or any of those situations. But I knew what was right. And I knew what I would want if I was in her situation for someone to stick up for him.  I go, but that's what you think you need to do. Do it. You know, so I saw this car pull up and me and my friend, we had loaded up a bunch of guns. Like I said, you want to come visit. Come on. It's better than Disneyland.  He said, this ain't going to happen. Now, I was fearful in that moment. Like I knew that, you know, my heart was beating. The adrenaline was going for sure. But when all of a sudden done, I felt there's another layer of masculinity formed from that. Like all of a sudden I just felt more grounded and more in tune. Like I was picking up things differently because I confronted that kind of fear stuff. And I did something that was good. Okay. And put myself on the line. And so if you're in a situation, I'm not saying put yourself in a situation like that, but as a man you don't really discover that rawness of masculinity by being on the couch or doing things that are easy. You know, a hunter doesn't hunt to kill. A hunter kills in order to hunt because that's who we are technically as men, we're hunters. Okay. We have that energy and you have to tap into it. And it just happened the other day. I don't know if it's on my Facebook channel, but I was driving late at night and I saw this guy push this girl and her kid.  You know, pull over and say, do you want me to help you with this guy? She's like, no, it's okay.  And call them out. Basically chase them away. Follow them. It wasn't the best language that you heard, but it was another one of those situations. But by doing that and putting myself in a situation once again, I felt that next layer of masculinity.  And guys were like, hey, that was really cool. Glad to see more of that. So remember, no matter where you're at in this whole thing, you're making an impression on somebody. As small as it is, you're making an impression. And whether you're doing the slightest nice little thing, they're taking notice of it.  But another layer, it's okay because you're human. You're not going to do it all the time. But as you do it enough and other people start picking up because what you see and they see you do, then they pick it up. And they want to do something different. And they want to do something powerful. They want to make a difference. And that's how easy it is once you get it rolling. At first, it's a little hard. But once you get it rolling and you start small and you start building upon that, it becomes easier. And then all of a sudden, other people want to be, like, emulated by you. And you ask them. And that's what I'd say. Well, it's so powerful to have your own perception. To have your own perspective.  And listen to their erroneous beliefs and their erroneous ways that they look at the world because you figured out a way and you made it better.  Because I've put myself in the situation. I've gone on the extreme. Gave myself the flexibility to stretch, you know, to learn that. And then come back to reality where most people are at. And then I'm like, whoa, I got all this room to work with. It's an amazing thing. So where in your life can you do that? Like, how can you push yourself a little bit further beyond? Like, here's another weird experiment I'm doing right now and I'm ending it like Monday. Most times I'm pretty much vegan.  I grow my own food and stuff like this. Now, one of the things that I've done with health stuff is I put myself in situations to heal myself because I want to know what's going on. And I didn't eat meat or any of this stuff. So, I think about three months ago I decided to try something.  I wanted to see if I could get diabetes, all right?  And I've done this a few times, but not to this level.  People are like, what are you doing? And I'm like, now I can help people get past this.  My blood sugar is up.  For the most part, I mean it's pretty good for people, but usually it's a lot better. And I know how my body feels, how my blood pressure, my breathing, everything. But I also know that I have what it takes to undo all that.  Okay?  You know, I want to say, let's see if I can do this. Because I believe, 100%, the human body is amazing. It can heal itself. That's what it does. And to come back and show that so, when I'm in the situation when I'm dealing with people, I can say, look, this is how simple it is. The diabetes is curable. Absolutely 100%. And a lot of other things are too. But if I didn't go there, I'm not going to have that credibility or that the confidence or the resilience of saying what I believe and having them believe it. So it's weird as it is, and I wouldn't recommend this because you know, on some level, but I understand that's when you're talking to people that credibility comes across because you've been there before. So when clients come to me and I'm talking about women, I'm like, dude, this is what it is. Simple, okay? Because I went there, put myself, burned myself.  But that's where you really bring that powerful perspective to life. Because in the long run, you get to look back on it and be like, did I live or did I not live? And I'll show you what I think it is as far as, like, the way to break down beliefs as far as stuff like this. Like, I think we have, so it's 53 minutes to me that we have seven minutes left, or how does that work? Anyone? So I have seven minutes left. Is that with questions and answers? Okay, cool.  Let me just make sure, let me just make sure. Oh, well, didn't get to any of it. So if we have any questions about any of this stuff, you know, take a question. If you want me to break down some of the beliefs real quickly and show you how fast things can work. And one of the things I'm going to say, if you really want to get good, being powerful, it's one of the top things that I tell all my students and my membership courses, learn. There's two things in NLP that everything breaks down to. Okay? It's reframing a situation. Okay? And basically, anchors and association. How things are wired together in the brain. Okay? So one of the things I highly recommend that everyone does is looking at what they call slide of mouth patterns. Slide of mouth patterns or mind lines. Super powerful if you want to have powerful communication. Basically it's a model of 14 different patterns that you can take any idea and belief and transcend it, overcome it, widen the gap, redefine it. So if anyone wanted to step up and have some, you know, I would show you if you say, hey, I got a quick belief you want to break down, let me know. And watch how fast change can happen. Okay? There is no excuse anymore. Change happens quickly. People are doing it automatically.  Okay? So you can sit there and try if you're looking for a secondary game to get attention or to get anything that you're trying to get, but people are going to move on. It's just moving way too fast. So bud. Hi. So you might have started to answer this question as I was walking up here. I was just going to ask if there are aspects of your skill set, like NLP and game that all of us in this room should master at a basic level in our everyday interactions to get what we need. Yeah. Well, it's not what you need. It's to get what you want to create. So understand the difference between that. Because what you need and what you want to create are two totally different things. Everyone usually gets what they need. But to move to the next level, to get what you want and that you're going to be proud of looking back at having done that different level. So one of the things I always say is calibration skills are huge. I'm amazed that guys walk up to girls and they can't see them walking backwards.  Calibration's huge. I just did a video. It's probably not the most, well, liked video in the world. But if you look on my YouTube channel called Just Hypnotica. But I did one and I broke down the testimony of that Dr. Ford in the Kavanaugh case. Interesting.  As far as the patterns that she does, as far as when she goes into certain things of lying or things when she's shifting. Now it's a generalization. But if you really want to see how calibration works, that's it.  And if you're not paying attention to a person, then you're not really giving them the due justice of what they need or what they feel. So one of the most powerful things to do is, and I said it last year at the same convention, is focus on that person so much, 100% that you absolutely forget about yourself. You become super focused on them.  That's one. The other is learn to master the language. And that's come from those books, slide them out. The real basic one is from Doug O'Brien. He has got a great book. But when you can sit there, and I don't play therapist anymore. I was that Captain Mr. Saver person. All right. All right. So I don't do that anymore. But when a person pays, it's on. Or a person is working with me and part of the student, it's on. And that's how good it is because you can save people's lives like that. You know, just with a simple switch. So slide them out, learn calibration skills, and just be healthy. That's gonna make the difference. Thank you. Yeah, for sure. Hi there. Here. On your left. Where? There was one over there. Yeah. There's one. So how do you train your brain to take better decisions faster? To me, it's been through mistakes. I mean, I can think that I think that something's right. A lot of times it's not. Like everything that I do, I always end up successful.  And my wife gets pissed because you don't understand the whole process of creation.  All right? But I'm like, you don't understand. She's like really particular like this.  But you have to make the mistakes.   Every time you do something, you start to wire it in more and more.  Like there is no perfection, but there is progress. And you keep on doing it and learning it. So I know it's kind of a big answer, but... That's pretty good. Pretty good? What could make it better?  I really shouldn't be cussing. I'm sorry. I read the speaker's notes. That's a good question, but... No. I think it's really about making decisions faster. Stop. Okay. Listen to what you said. It's a good question, but which negated that, what you just said. Okay, but I want you to understand, you know, what it is. Because if you don't have that defined, what that means, you're gonna be searching. So you really have to understand what it actually means for you to have and make those good decisions and what it's gonna look like in order for you to do that. Yeah, the question was more about if you can wire your brain in a way that you gain better intuition about the situation and you make, instead of making the same mistakes over again, then you discover some new situation. To me, it's simple, man. You gotta know that environment. You gotta know that environment and put yourself in that environment. That's where it's at. And that's a big mistake a lot of people make. Because they try to get by easy wishing that they knew everything at once. You can learn stuff really fast, quickly, but in order to have a real, thorough integration, you know, that takes sometimes years. And the more you're in that environment, the better off you are, because then you can really look around and figure out, like, bouncing when I was bouncing for years.  So, you know, like if you ever see me eating, you're never gonna see my back exposed. But these are the situations. Wherever it is you are, understand that and then always realize that there's so many little things that are hiding in the environment already that haven't yet exposed themselves to you for you to learn even that higher level. It's the difference between amateur and professional. The only difference is that person, the professional's been in there and sees a lot more of the differences that the amateur doesn't see. That makes sense? That makes sense. So true experience, basically. There's nothing beats experience. Okay. I mean, is this true for everyone? Does anyone realize, does anyone else think that?  All right, we've got time for one more question. Two. Hi, thanks for sharing today. Can you explain the benefits that you've gotten from hypnosis, like what you've experienced and what others have experienced through what you've taught about hypnosis? Yeah. So I believe that this world we're bombarded right now, especially by negative bullshit, negative stuff in the world coming at us from every angle. Whether it's financial, whether it's news, whether it's just in general. So I look at it like this. The way I look at it is like, who are my enemies? And I don't look at it as just some dual duality of good versus bad, or light and black or whatever. I look at it like, who are my allies? So if I'm getting bombarded all the time with negative stuff, negative ideas, okay, what are my allies? Who do I have? And so me personally, I have my speakers that I love to listen to. So I say, okay, I'm getting bombarded by this amount. What can I do? So hypnosis is good. Herbs, herbs are good. So if I'm getting bombarded, what's going to be the herb that helps get me over the next spot? You know, what about the people? So really, it's really about allies and who's going to be there.  But I'm good with it because I'm positive about the situation. I just know that I'm getting grinded out because I put myself in those experiences. I have my routine. Like I know exactly what it is. When I'm grinded out, this is what I do. I start listening to some of my hypnosis tapes or someone else's hypnosis tapes. When I'm working out, okay, I have to get to the gym because the exercise releases a lot of the good chemicals. That's the fastest way to get out of a funk is to do like a cardio, right? But then I also go get a massage and I get a chiropractor adjustment, okay? And this is also another thing, but do the whole jerking off, kind of save the energy and build it up. Seaman retention. And I build it up. And within three days, I'm backfiring super strong. So when you're talking about the hypnosis and all this other stuff, to me it's a matter of what's going to reinforce what you want because the world doesn't really want to enforce anything on you. So you've got to pick and choose your allies properly and you have to put that time into it.  It's going to drag you down if you're not maintaining it and you're not sharpening your sword. You have to constantly sharpen your sword. And sometimes I don't. And I realize that all of a sudden I'm in a situation where I'm like, shit, I've got to work a lot harder. So really just think about that because you could pick what it is. Hypnosis is nothing more than really slowing down the functioning of your mind to really install what it is you want. I mean, it's any other thought other than the state that you're in right now. It's just the ability to slow down and base who you say, what is it that I want? How will I get there? And how will I make this better? And matter of fact, I was going to tell Anthony this before because I was talking about that program earlier. It's weird how this is all tied together with that question. But I put that whole thing out. Like this took me years. The program itself is like two grand. I told Anthony, I go, you want to throw him a good deal? Like just because I can? Because I choose to?  I said, just don't tell people that I gave this deal because they might get mad. But he said, I offered it. I said, hell, sell that whole thing, the 24 trances, the interviews with the best guys that I ever came across in there and access to everything else. I'll give it to them for like 150 bucks. That's the thing if they wanted it. So if you want to do something, I would suggest that because fuck, it's good. I was listening to it the other day and I was charging myself up.   But if you weren't there, I told Anthony, anyone who wants to do it in the seminar, just the one time only dude, I'll give it to them. 150 bucks, they can have access to everything. And the stuff that I teach in my side on my membership, you're not going to learn anywhere else, guaranteed. I talk about a lot of really deep stuff as far as women, as far as getting women to learn how to come when they can't come, like all the neurological sexual stuff. So I want to try there, but I think Anthony has that, right? I think he's got it somewhere. Yeah, somewhere. So you can talk to Anthony about that, but he's got the link and we'll send it over. It's good stuff, but absolutely 100% a must. Nobody's going to empower themselves through life without working with your allies. You know, and allies are a good thing, man. Just pick out what the allies are for you. Okay, thank you. All right, let's give it up for Hypnotica. Good.