Live from Las Vegas, it's theCUBE. Covering Discover 2016 Las Vegas. Brought to you by Hewlett Packard Enterprise. Now, here are your hosts, John Furrier and Dave Vellante. Okay, welcome back everyone. We are here live in Las Vegas for HPE. He stands for Enterprise, HPE Enterprise. Discover 2016. This is SiliconANGLE Media's theCUBE, our flagship program where we go out to the events and extract the signal from the noise. I'm John Furrier, my co-host Dave Vellante. Three days of wall-to-wall coverage. We're on the tail end of day three. Our next guest is Nick Newton, Director of Mobile Engagement for Aruba, an HPE company, welcome to theCUBE. Thank you very much, thanks for having me. So, obviously Aruba, you guys are on the mobile side. Big discussion we had with Michael. Ten of us earlier about Levi Stadium. Sure. In our neck of the woods of Silicon Valley. Venue next, John Paul's company that runs that. They do a lot of other fan experience, stadium stuff for other folks as well. Mobile's a big part of that. I want to talk about specifically the business impact. Now it's not much of a fan experience at this point, but the business reason that you guys are enabling, the business problem that you solve that you enable them to do. Yeah, absolutely. So specifically at Levi Stadium, what's really interesting is that, like you said, not only are they providing a great fan experience, which keeps people coming to the stadium. I could sit at home and watch a game on my 60 inch flat screen TV on my couch and have a great experience, right? But what's going to keep me coming back to the stadium time and time again to experience it there? One piece is that fan experience through the mobile app. In addition to that, what they see is, when you go to the game, what you want to do is watch the game. I mean, that's the whole point of you being there. But you're also there to order a hot dog, order a beer, whatever. Get a Niners hat. Exactly, some merchandise. So you want to order those things, but you don't want to miss out on the game. So the app allows you to do that right from your seat and then get those things either delivered to you or go pick them up at an express lane. And so finding your way to the right place to order it, seeing a blue-dough follow you as you're going there, seeing that map, that's all provided by the Aruba technology. So I mean, a lot of people that can relate to this would think of like an Uber app where you can see the car coming. Similar kind of concept, but it's not just the wireless that you guys bring, because there's some pretty bad-ass wireless that you guys deploy, blanket coverage of the stadium, which is by the way, a phenomenal bandwidth and throughput, so congratulations. But there's also beacons and other things. This is kind of a new hot trend. Can you just take a minute to explain this beacon thing? And how that really ties into this location services and why it's important? Yeah, absolutely. So one of the awesome benefits of beacons is the accuracy and the latency that they provide in terms of the location. So when I look at a map and get directions somewhere in a space in a public-facing venue, I don't want that blue-dot to be five minutes behind me. I need it to be right where I am. And that's one of the real benefits of Bluetooth is it provides that. It provides that right up to the blue-dot, just like GPS outdoors, but in an indoor environment. And it's a BLE that's providing that. And the impact of the business is what? The mean more user satisfaction? It is. What's some of the things that you've seen come out of this? It is, but like in Levi's stadium specifically, what they're seeing is being able to have that experience means people are ordering more beers, they're ordering more hot dogs. And that's what we've seen at Levi's stadium is a huge jump in the amount of concessions ordering that people are doing. So there's a soft ROI, which is the experience, but there's a hard ROI as well. And you've got, so you've got 1,200 beacons? There's about 1,200 beacons at Levi's stadium. And the signal of the beacon is adjustable to what distance is it? Yeah, so on the location side, so what's providing that blue-dot, the beacons are, they have around somewhere between a 30 to 50 meter range, depending on the situation and the RF and the space exact specifically. And so putting those all out on the stadium, blankets that whole stadium. Now, you can also use beacons to trigger location-based notifications. So if I wanna welcome someone to the stadium or maybe send a coupon or a promotion, and those are absolutely configurable so I can take it down to like a meter, a couple of feet, or I could even have it like 100 feet, depending on the use case and what makes sense. And you're pushing content only, like some of the content can't leave the stadium, right? Sure. Right, right, so you're able to adjust that. Absolutely, yeah, because it's location-based. Okay, so for an enterprise though, let's go back down to the enterprise. They used to campuses and now remote off and all that stuff's going on. How does this translate to the traditional enterprise? Yeah, yeah, definitely. In some ways that's, I wouldn't say surprising, but it's been one of the use cases which we see really pick up recently. Finding conference rooms. Finding conference rooms, it's finding conference rooms. Oh, it's absolutely the case. So in the kind of the new style of business where we might not have offices, some places you don't even have a desk. You have a hot desk, right? I get a desk for the day, that's it. Conference rooms become a hot commodity. So what happens is people will schedule conference rooms maybe for a month or throughout the year or something like that and then they don't use them. So if you're looking at your utilization, you might say, if we don't have any conference rooms, they're all booked, but you actually go and look and then nobody's using them. So using a conference room scheduling system in connection with beacons, you can do things like unbook the room when nobody uses it. So it's booked for a meeting. We have a meeting going on.  We don't go show up in the room. Nobody's there, it'll unbook the room and make it available again to be used. So yeah, that's a huge use case for sure. And so in terms of like the future, you guys, you have road map obviously, where are you guys going to be taking that next digital asset transformational point? Good question. So one of the features that we just recently launched was the ability to not only see your own location but to share that location with others. So you can imagine, in a conference setting, it's ideal. We actually launched it at the Aruba Conference at Atmosphere and it was a hit. So you're here at the conference, not only seeing where I am, I'm a little lost. Maybe I don't know where I am on the showroom floor, but I have colleagues, I have friends. Maybe it's more work related or might be at the party last night, right? I want to find someone. And instead of calling and texting, where are you, we've all had that experience. What if I could just send my location and share my location with others? And so that's what the technology is. So here at HPE Discover, there's beacons here. There are beacons here, how many? Yeah, there's about 1,500 beacons here in the conference center and the kind of the surrounding conference areas, all the floors. So we're in the back in media row. Tell the story, you got lost and you did the beacon, you fed directions. Yeah, I was on my way to talk to you guys and I wasn't exactly sure where the media place was and so I was over in my booth, I just searched for it, found where it was, got directions and the blue dot followed me the whole way here. And that was through the event app. And that was through the main event app. So this is going to proliferate, no doubt in your mind, this is going to be one of those things where beacons have so much value around location services. Absolutely, yeah. So what's the tipping point in your mind for the marketplace to take this to the next level? Is there a kind of KPI or benchmark you say, hey, is it now? It's all about the use case, right? Exactly, and so like I was just mentioning in sort of the enterprise environment, we see these use cases like conference room finding, conference room booking that people, it's a pain point, right? People are saying that's a problem, I've experienced that myself, we got to have it. As we see those pain points come along and you get identified and then addressed using the technology and the different verticals will continue to see a lot of adoption. All right, so I got to ask you about the event here. What's the coolest thing that you're seeing here at the event? Here at the event? Put your hand on the spot there. You know, I think the composable hardware from HPE is amazing. You know, I got a kind of a demo of that. It's sort of, you know, it's a little, it's kind of sort of outside my scope of knowledge and I watched that and I just think that it's, doesn't say, I can't believe they can do that. And what blew you away? How easy it was? Yeah, how easy it is, yeah. And how they're, you know, ultimately I think where they're headed is making it so that the infrastructure is not, as a developer, I don't have to worry about the infrastructure, right? It just becomes something I can develop around. Today, you know, I might have to get a DevOps person involved. I got to have someone who's worrying about my servers. You need to find a meeting room to have a meeting. Yeah, I got to do that first. But I don't want to worry about that. I just want to develop and they're enabling that. So I think that's pretty cool. And that takes away time, it frees up the conference rooms. There are meetings involved. Sure. Sure. We had Mark and Taran use the SVP of the cloud group that said one of the KPIs they see in the marketplace is less meetings about getting stuff done. Because the developers can just do it themselves. Yeah. So they don't have a meeting with this guy. Hey, what are you going to do over here? Give them all the tools and they'll do it. Yeah, absolutely. And that's totally true. They abstract away that layer. What about what you guys are talking about here at the show? What's resonating? Obviously the Aruba announcement with HPE coming together was phenomenal acquisition. Dave and I have been glowing about it for over a year now and we see, we saw the wireless over the top for IoT backhaul opportunities. We saw the security stuff. What's resonating for you guys here at the show? What's trending in the booth, if you will? Yeah, for sure. I mean, that's specifically what you mentioned. Specifically for mobile engagement, again, it's enabling that capability. And I would say probably, it's funny you mentioned it, the number one use case that our hearing is that corporate campus environment. People want to find the conference rooms. People want to have that better situation. The overlay network, if you will. For mobile access. Yeah, for mobile. Mobility generally, right? I want to be able to access the content that I want on any device in any place at any time. And security man in the middle of an old school technique, which still people use at old school technique. How do you guys handle that with tokens? You guys use encryption? How does that? Yeah, so another product from Aruba is called ClearPass. It's all about security. So it's a great product. It handles all of those concerns. All right, Nick, thanks so much for taking the insight and share on theCUBE here. Rubal Wireless, hotac, was just out seeing, making its way at Beacons. You know, it's like plastics. It's a future, you know? Beacons. Thanks so much. This is theCUBE. We're here live in Las Vegas. I'm John Furrier, Dave Vellante. You're watching theCUBE.