Today we're going to be looking at this Sony 20M4U high resolution Trinitron monitor. Now this one is going to be serviced and I'm not going to tell you all the wonderful goodie amazing things about this particular CRT because I've already done that and so if you want to check that out you could definitely check out that video it was pretty popular so if you want to know all the goodies and what all this thing does please check that out. Today's video is all about servicing this beautiful machine. Okay so let's just look at this real quickly it has been tested working just like the sticker says this was purchased in 511 2022. This is a client who is locally in town and wanted to get it serviced. I have turned it on and confirmed that it does work. Now we do have some weird sticker residue here that we'll need to clean off. I like how the lighting is casting that so you can see that shadow right there from that sticker so this one's been in storage and then it's actually going back into storage after I serviced it for a little while and then I think it's on its way over to Hong Kong believe it or not. There are some dings on the case what we're concerned with is really cleaning this thing up testing it thoroughly and we're going to definitely get inside of it and remove the circuit boards and we're going to go through and do a normal servicing capacitor kit on this. All right this is a 120 volt 50 slash 60 Hertz monitor check it out 1.3 amps power rating so we'll have to verify that with our new power tester. This one's from June of 2000 serial number 2015143. Now when you remove the shell for this PVM all you really need is a Phillips head screwdriver and then there are six chrome screws and those are removed from these side holes on the PVM shell and then you have four black screws and those are removed from the backside of the PVM shell normally here and then normally here now this particular model did have an extra SDI card installed so there were two more screws and those were removed from here and then from here and there is that component SDI card that's been installed right there now your monitor may not have this installed so you wouldn't have to worry about those screws if that's the case but once you've got all those screws out all you really need to do is take the shell by the handle on each side and then slowly pull it back towards you all the way until you have it all the way off a couple feet and then you can remove the shell so I'm going to do that and we'll take a look inside. Now that our shell has been removed we could take a quick look inside first there's a label right here that will tell you the model so a PVM20M4U and then that dash means if there's a revision of this monitor you have that revision number for example this one is the revision number one so that's why there's a one there and that's something that will only be inside on this label you also have a manufacturing date that will match the one we saw in the back of June 2000 and also the model number or I'm sorry the serial number on there is listed so you can confirm that that actually is the same one that we saw on the back of the shell all right so to get things started we're going to remove these boards along the side this first one is again that SDI card so it may not be on your monitor but here what we need to do is remove this screw and then there might be yes another screw down there we need to remove that we can lift this take this out of the way disconnect it and then we need to do the same thing over here but this is our actual power supply board and it has those bronze screws right there and then we'll disconnect the connection cables and remove it and yes there always is this one grounding screw that you have to be aware of because it also needs to be removed we'll get these two boards out of the way and then we can address the center interior of the monitor now that the boards have been removed I'll show you on each side what the cable set actually does so these two cables connect into the bottom of the SDI card and then they are fed over down here into the monitor actually into this BB daughter board right there and then the other cable which is this white pattern cable goes through the other side and it comes out right here and it connects into the power supply that we just removed as well as this cable bunch and then this cable bunch this goes to our on off button this is our degausing cable and then right here is where our main power from our wall jack would come in and actually go straight into the power supply and then it's converted into usable power and sent off to the monitor through these cable connections and if you wanted to for example not use this SDI card you could remove this cable and this card completely and any of the cables that are attached to it and not even have that in the monitor anymore if it's causing any kind of problems because sometimes that will cause some interference yeah I'm sorry about that choo choo Harrisonburg choo choo baby all right the choo choo train is going on down the track because I hope now we want to get this center board and the neck board out and I want to get this out as easy as possible and it took me a while to figure this trick out because I used to take everything apart and now I'm going to show you how I like to do this so that it is all in the relatively one single piece there are some screws you're going to need to remove so to start off with come over on this side you check out this grounding connection plate right here there's one screw that connects that plate to the input board you need to have that removed so this is loose and it will stay with the tube and everything all those connections are going to stay up there and then there's one ground point right there that's connected to the actual board so remove that one single ground connection screw so it's not attached to this either that's the first thing to do here's our sdi board cable we'll put it over here and the next thing we're going to do is make sure that we have our yoke disconnected right here thankfully that's easy on this setup you have a yoke disconnection cable right there up top instead of having to worry about underneath one of these ground connections will need to be taken off of the neck board that's this one so that should pretty much come right out if you can hit the little release tab in there and that should slide out so i'll get that taken care of here in a second and then the whole boards can slide out a little bit just like that by pulling on that back and then you definitely will need to undo this this is the yoke cable again we'll keep it right there and if you want to disconnect the yoke cable that's doable right here so you could disconnect that and keep that over there actually if you'd like that's probably easier and then this bundle of cables all needs to be disconnected as well as those all along here so just pull this out far enough where you can do that and then the last thing that remains is the discharge so i'm going to take care of that discharge and then i'm going to come back and show you how all this can come out in one solid piece warning working inside a crt can be dangerous viewer discretion is advised now there's nothing dramatic about this discharge and i'm not going to tell you to do this but this is literally how sony used to tell their employees to do it and that is to pinch this anode cap together of course this monitor is turned off okay and not plugged in but you're just supposed to take that and tap that against the metal shell do not touch the metal shell uh but that's it and this actually has a bleeder resistor in it now the reason i tell you not to do it is because if this anode cap has a split in it or has failed or if the resistor has failed then that storage of energy could still be stored in this tube and some of the energy does stay on there on that cap but most the energy stays there on that tube so i'm going to come back and just discharge that to part of the tube to a ground point and make sure there's no zapping or anything but that's really it on a discharge of a pvm but again this is for me the pvm expert to risk myself not for you to risk anything so just let me take take the beating on that if something were to happen now there was a small piece of rubber rtv silicone that i did just pull that section off with my esd plier set here and you can literally do anything to get that kind of broken free but do not go too deep and start touching the pins and stuff down there it's not for the chance of electricity hitting you or anything it's actually just so you don't damage any other stuff in this area now the next thing i'm going to do is just slightly pull back on this neck board and wiggle it a little bit try to work it till it slides back slowly and then it works itself free right there and then we'll set it down like that and then again this is our connection right here into our crt gun and this little plastic shielding spacer right there and so now what i can do is i can grab this entire setup of boards since i've disconnected everything slide it back just slide it back like that and now you see i have this whole section of board in one piece and i can take it down into the shop and service it and that whole section is good the way it is and it can be cleaned so now i'm going to get these boards down to the shop and we'll get started on the servicing all right one of the first things i'm going to do is i'm going to try to get this neck and input board out of the way and if you'll notice some things are connected to both the neck board and then this junction kind of point here between the main board and then your flyback so what i like to do in this situation is just remove at this junction point this top black cable on this side right here and then the red cable right under that and what you do is simply slide that back so that just comes off of here and then same thing with this red one we'll get that off and just remember where those go so you can mark those or take pictures if you do remove them we've also got these other cables on this neck board that we need to remove okay so yeah we just removed these two from here and then disconnected the other point here for a ground cable on this neck board and then we have our connections here and here that we just removed and now this neck board we could take this now and set it aside and service it and that will be a recap a definitely solder checking and we'll check some other parts on this thing next thing we want to get out of the way is our input board and there's these little plastic tabs that are a little bit flexible you pull those out and you push up and that's how you get this board to come free from the rest of the shell here and then you just need to make sure you disconnect these cable points like these here and there's some on this backside on the main board that we're going to take all that off the last thing we need to disconnect is this black cable from the fly back to this portion up here here's a look at all the boards laid out here nicely we've removed them from the plastic and it's just the boards now so on the left hand side is our primary a board for this monitor and this is the one that controls mostly everything on the monitor we've got our deflection area over in this first section closest to me and then some other processing and video processing things in this area and this is a very packed board double-sided so it takes a high level of skill to get in here and work on these things and just upon first inspection check it out somebody's been in here before and already attempted to do some work that we will be having to obviously clean up all that looks like a mess goodness gracious definitely had somebody come in here and do some soldering and stuff in this area and yeah look at that one oh golly i didn't even know this i'm sure that this person didn't know this this has already had like a recap done to it looks like but we're going to go through and remove all that because this is not very good work and this is why you want to clean up after you do work because even if you do good solder work and you leave this residue from your flux on these boards look how nasty it can look years later all right so let's uh let's talk about this board we're going to service the deflection area on it and that includes you know the most the capacitors in this area specifically these ones right here are the two most important that i'm touching those are for the vertical blanking circuit and these can wear out and then cause red green and blue lines that should only be a viewable in under scan mode it causes them to creep into the image and if you keep letting that happen eventually these will completely fail and when that happens it blows out on some more on the circuit like some of these ic's will get blown out and it can't even damage the flyback ultimately so that's really the biggest problem on this monitor of course the other capacitors are spread out kind of in my area under my hand that you recap in the cap kit and that's part of the servicing job and i think it's about 25 to 30 capacitors on this board that end up being replaced and then it gets cleaned and then you can test it but oh my goodness looks like this one is going to need some more work than i anticipated originally now let's move on to the next board which is another vital board it is our c board also known as the neck board it goes straight into the tube and helps our colors go in there and there's a lot of voltage that goes on on this board specifically and so this board gets a full recap and there are only what looks to be three capacitors on this board specifically uh that's these electrolytics right here there's three of those so there's not generally a lot of capacitors on this board sometimes there will be five sometimes there will be two it just depends on what model version you end up having so those will get changed and the other thing that's more important usually on this board if you have some kind of failure here uh you want to check for solder you just want to see if your solder quality has worn out over time that generally seems to be a problem more on this board just because it has a lot of voltage a lot of high heat in this area and also you notice these three heat sinks each one of these transistors it's uh it's in loop here for a color on the color guns so one goes to red green and then blue and if one of those fails it will knock a color signal out so those are some of the things you want to try and test to see if you do have a problem where your color's gone and you know it's not the tube well it might be one of these transistors has failed and just like the transistors each color has a big resistor which are these resistors right here the three big ones and so you want to check those if you do have a problem and those are always great points at these resistors and these transistors especially where that neck board connection goes into the tube those are all great points to reflow solder so usually I reflow solder on just about this entire board when it's serviced and that's what will happen to it and then finally for the primary boards is the power supply power supply does have some points where it can fail but funny enough it's not generally these capacitors that go bad sony really did a great job in designing this and uh this was relayed to me all this information from legendary save on pat uh out in california so after discussing this power supply with him in length he informed me that generally speaking these capacitors don't take a lot of damage over time what more often than not will fail are these again i season transistors and what you have on this board for example is one two goodness three four five six seven uh eight nine ten you have like ten transistors maybe even 11 i'm sure there's probably another one hiding over here somewhere and what can happen is just one of those can blow out or multiple ones of those can blow out and affect your voltage and so that way you know you don't know what's causing the issue and it's literally not the capacitors more than often than not it ends up being these again ic's voltage regulators and the best way to figure that out is to try to do a power test on the power supply and read voltages to figure out which line on the power supply is actually having the problems like the five volt the 15 volt the 115 volt etc and those are generally going to be the ic problems now when we clean this we'll check again for solder integrity and qc it that way and then we'll pull out our cap tester and we'll use the esr meter and we shall test these capacitors just to see what they're showing up on the reading and once we do that we can qc this board and it will be ready to put back into the monitor and the final board i'm looking at right here is our input board i have removed the shell but this is very standard for this input board really nothing tends to go wrong on this board it's very hardy and there are capacitors on there but like i said it's rare that anything happens on this board because it's not a high heat area but that may change over time now it's time to install the cap kits on these boards and do all the servicing to them now folks all the boards have been serviced and the most dramatic improvement would be on this deflection board these are the areas that all got new capacitors it's a mix of colors on mostly red black and then some brown capacitors there different brands all top notch all are better capacitors than what was removed as far as quality is concerned more capacitors along here that were changed and then over in this area we changed these out and this is again part of that deflection board kit and the more important side of this board is probably the bottom side where we had this whole area that had been reworked and all that nasty leftover gunk on a lot of areas well i did remove all that old solder along with those old parts and i cleaned up the whole board and then reinstalled these new capacitors and of course cleaned it again afterwards so it's quite clean and everything looks pretty good there was one spot down here where i do have about half a trace that's gone and that was gone from the prior tack it burnt that off so hopefully that won't cause any kind of an issue but that's a possibility so i need to remember that one spot let's go back to there real quickly sorry it's c529 you can see how it's got kind of half a trace there on the negative end so anyway the next thing to do is to get this and the other boards put back together in the bundle form that we saw earlier and then we can throw them back in the tube and run a test to make sure everything works all right folks please excuse the background noise there's a lot of people cutting the grass at this time and a lot of loud engine noises but i wanted to show you that everything's been reassembled and you can see how much cleaner it looks and i don't know whether it's just confidence or maybe confusion or overestimation on my part but i've already gone ahead and pretty much put this thing all the way back together and i've screwed all the boards in now obviously the back's not on here because i'll probably have to make some adjustments just in case it is working but we're going to turn it back on right now and see how how our restoration came out we're going to just be testing composite video to start and should already be in that mode because that's the mode i left it in when i took it apart and we've got a nice sound there of the crt coming on and you can see my reflection and then boom here we have the 240p test suite and it's very hard to get that to show up without reflecting and disappearing but i assure you that it's working uh perfectly there we go the image is stable everything looks good and so what that means is i need to let this run for a little while and then we'll make some adjustments test everything and then i'll come back and i'll show you kind of how it looks after all that all right we're ready to take a look at our custom artemios 240p test suite here and again this is my special copy on the super nintendo and we're going to look at some test patterns quickly i have made all the adjustments that we will be making to this monitor including things to color geometry purity convergence and other things to like focus and that's all done either by using the service menu or using some potentiometers in the back there are a couple back there in the yoke that you can do fine tunements on your convergence with i would give this grade on this tube you know about an a- it's not completely perfect it's got some issues and that seems to highly be the case when you work on 20 inch pvms now the bvms will be a little bit better at things like convergence controls and geometry controls and fine tunement but on these 20m4 us and even like the 20l5s any of those they do not have as much hardware pushing the geometry to the limits now this is still considered great geometry you know for a crt overall but it's just there's a few tiny little quirks like there's an almost a little tiny curve up here it's going to be very difficult to see but that's really only if you're staring at this screen you wouldn't even notice it otherwise uh some other things when you're looking at this particular screen the most important thing you want to try to do is make sure that all these squares are square so to make the aspect ratio correct you need to have this side be as long as this side and then you can go this side as long as this side and those are the red squares okay and then these other squares help you do things like check convergence in a specific area you can see where your beams are lined up and then also these need to be square in order to make sure that your linearity is correct on the screen you want to have as many of these be square too so it's a great pattern to look at everything but that's pretty much how this thing looks we're going to get the shell put back on the back here everything is going great since the job was finished on restoring this and recapping everything so we're going to now shut it up and then we'll see how some games look on it all right well it's looking good it's working good and I always get complaints about using the same games when I show footage of the monitors working so this isn't going to be a lot of gameplay footage on this one and we'll show you the infamous aspect ratio on moon here tell me whether you think that looks like a complete circle or if something looks off to you and that's going to finish this up on today's episode I hope you enjoyed it please if you did leave me a like and I will see you all next time with some more retro content one final thing here is our power tester and outlet two is our nintendo or super nintendo it's going to be sitting there pretty steady at four watts outlet one though will jump from 80 well let's see how it jumps if anything sometimes it'll jump into the hundreds so that's why it's saying 1.3 amps as I'm guessing it'll probably jump and spike at 130 possibly on this but right now it's staying pretty stable in the 80s not bad for a huge machine


The study found that the superlasticity of needy rotary files is lost when they are subjected to repeated cycles of loading and unloading. This phenomenon occurs because the martensite formed during cyclic loading becomes stabilized, leading to early fracturing of the file. Heat treating the files at 500 degrees Celsius for 20 minutes can restore the superlasticity of the files. This article was authored by Patricia Sanchez, Benedetta Vidi, Jesus Mina Alvarez, and others.


Ockcaster, I guess is how you would say it. This was brought to my attention by one of my patrons on Patreon. It's a project that's been around for a while. Apparently it hasn't, besides them fixing a typo in the readme file two weeks ago, this hasn't been updated in seven years, the main part of the project, which is basically just this one file. And what it is, it's this that you see down on the screen here. It is a first person shooter similar to Wolfenstein or Doom, but written in the Ock programming languages so it runs your shell completely text-based. And it's neat, it's a neat little concept. If you look at this file, it isn't very long, about 650 lines, which is impressive for a first person shooter. And it runs your shell just using your terminal. And then here's the maps. So here's the map I haven't played with that, but I guess you can edit the map. And the point is to find an elevator and press X. I have yet to find the elevator, although if I did find it, I probably wouldn't know I was in it. But let's go ahead and download this. Again, probably just need this one Ock file, but I'm just gonna go here. I'm gonna say copy the link for the download. I am then going to go to my shell and I'm going to W get that file. Then I will unzip that master file, move into the directory. And then what you need is gock to run this. So gock dash F, gock is, might already be installed in your system. If not, should be in your repositories. We'll give it the file name of again, Ockcaster, like Raycaster, Ockcaster.ock, and run that and here you are. It's WASD to move around and then L and J to move left or turn left and right. I guess you can hold down shift to move faster. Space will shoot a bullet out. And the screen only seems to update when you move. And then you can change color mode one through four. So one, two, three, and four. Let's go with three, the solid there. And I guess depending on your terminal and how you have your system set up, one might look better than another. But yeah, let's go ahead. You're going to walk around and it does ray casting to draw everything out. You have collision with walls. You can even wall slide. If you hit a wall angle, there's a bad guy. And I shot him. Yes, I shot him. There we go. I shot that bad guy. And you can see my health points down at the bottom and my score down at the bottom. It tells me a gun's ready.  And then you press X to escape.  Obviously, or more like Wolfenstein than Quake.  I couldn't see me playing this for hours but I'm just amazed what can be done by just one or two people and a very small text file and an editor or a language like AUK which is not originally designed for something like this. Yeah, so check it out. Simple to install. If we go back to the Git page here, you can see it's under an MIT license. It has a Docker file and some instructions to install using Bruin stuff. I guess you need to install AUK is what it's showing here, or GAUK. Yeah, but once you have GAUK installed, and you might already have it on your system if you're running Linux, if not, it's in the repositories, then you just need this one file and you can play this first-person shooter. Anyway, I thought this was really neat so I thought I would share it. If you think it's neat or if you know of any projects similar to this, let me know in the comments below and I'll check it out. Thanks for watching. As always, I hope that you have a great day. Please visit filmsbychrist.com. That's Chris Decay. I'll link to that in the description. And if you like my videos, you can become a supporter over at patreon.com forward slash metal x1000. I thank you for all my supporters. And as always, I hope that you have a great day.


Everybody for a syrup in a box of 20 22 optic baseball choice for Zach G. Here we go, Zach Here we go So good. All right, good luck Zach, here we go Hollows up first gonna be Trevor Rogers and Hans Krauss Rated rookie blue Otto Jake Myers 22 of 99 on the Myers Rodolfo Castro rated rookie red Otto 79 of 99 Yeah, a rated rookie Otto Lars newt bar las nupa 47 of 99. What's up, Chris? I Never I realize how funny it sounds how I listen to it. I was watching breaks and I heard it come on like that the replay It's pretty good Clayton Kershaw green dragon scale 18 of 99 Kershaw Green dragon scale Luis Robert now Number 58 of 99 Diamond Kings green dragon scale Cattel Marte 94 of 99 Got hollow Austin Riley Braves. What do you mean, Chris? and Jake Kronoworth three of 46 on the stripes That will do it appreciate the orders that get those out to you


Our last case study is showcasing the impact research pillar which pairs fellows with organizations to investigate critical research questions at the intersection of engineering, sustainability and global development. Our partner this summer was habitat for humanity's terrible liver center for innovation and shelter. The outcome of our collaboration laid the foundation, no pun intended for further work, and we are now continuing the project through our winter cohort. I would like to introduce Juan Pablo Vargas, Senior Technical Advisor to the terrible center for innovation and shelter. Thank you, Diana. Good day to everyone. It's a real pleasure for Habitat for Humanity to be part of Impact Engineer 2021 celebration. Currently 1.6 billion people lack adequate housing in the world. 2030 this number is estimated to grow to 3 billion. 70% of this need will be in the global south. At the same time, the construction industry uses huge amounts of materials and resources that are extracted from the environment, and is one of the largest drivers of CO2 emissions quality. Habitat for Humanity's vision is a world where everyone has a decent place to live. For us to accomplish this vision, it's critical to find new approaches, new technologies, and new business models that can disrupt the industry and contribute to both solving the housing challenge while at the same time protecting the environment. This is why we found a natural link with engineering for change and decided to partner with them to analyze sustainable housing innovations that enable circular economies in low income communities, particularly in Mexico and Kenya. In this research, Habitat is able to advance toward the development of a sustainability strategy, which will help us to adapt our programs and tactics to better include sustainability principles in our interventions. In the end, this will contribute to better affordable houses for the people and for the planet. Now wanting to extend this work to gain insights in additional geographies, we have continued to partner with E4C and are sponsoring two additional fellows to work with us during the current winter cohort in India and the Philippines. To speak to some of the research processes and his experience during the fellowship, I would like to give you the chance to hear from E4C fellow who worked with us during this impact research, Martin. Martin, the floor is yours. Thank you very much, Juan Pablo and hello everyone. My name is Martín Elbino. I'm from Argentina. I have an undergrad in industrial engineering and I have recently finished a European joint master in sustainable development. I was an E4C fellow in 2021 and I'm currently working at McKinsey.org that is a McKinsey and company initiative to tackle the most complex environmental and social challenges. During the impact research project with Capital for Humanity, we investigate the major trends and opportunities of circularity in affordable housing in Mexico. For this, we base our research in the Ellen MacArthur Foundation framework for a transition to a circular economy and applying this framework to the affordable housing sector in Mexico. We implement this methodology by interviewing over 15 experts of both circular economy and affordable housing that gave us a systemic approach of the solutions and best local and international practices. During this project, I had the opportunity to work in a more cultural environment with fellows from 22 countries and partners from four different regions. I could also improve my project management skills with a holistic view of the sustainable development goals. And finally, I had the opportunity to connect with two high impact global organizations such as Capital for Humanity and Injury and for Change. It was a great opportunity. As an early career engineer considering the fellowship, my advice is to apply for joining this family where you will learn to combine both technical knowledge and management consulting skills for a better future. Thank you everyone and I'm happy to keep in touch. Enjoy the event.


Colon cancer is the second leading cause of death in the U.S. with a 20% increase among millennial and GenXers and a decline among baby boomers. Research from the American Cancer Society suggests diet, sedentary lifestyle, excess weight, and low fiber consumption may be underlying causes of this significant shift. Colon cancer is preventable. However, it can be a silent killer. Non-specific symptoms such as stomach aches, unexpected weight loss, iron deficiency, and fatigue may go unnoticed, making it harder to diagnose. A colonoscopy is the gold standard for detecting colon cancer.  No polyps, no cancer. It's painless. 50 to 70 is the current suggested age range for the first colonoscopy. Become your own advocate and request an early colonoscopy from your family doctor if you are a millennial or a GenXer. That 20% rise in colon cancer is targeting you. An early colonoscopy could save your life. For more information, visit the American Cancer Society's website at www.cancer.org.


Hello ACEs welcome back to module 7 lesson 1.2 more positioning tactics. In this lesson I'm going to be sharing with you two more advanced positioning tactics to grow your restaurant. In the previous lesson we talked about the triple A tactics. What are the triple A tactics? These are free tactics that you can use awards articles and associations to really uplift your brand for your restaurant. And these are the exact tactics that I've used to grow my ice cream shop into an international chain which we have got it sold. And I want to be able to share this with you because it works. When you stack everything together it works like a charm. Now let's dive right in. Number four advanced tactic is to leverage influencers. Influencers play a key role in your customers eyes on your brand. Module 6 shares with you how you can actually find these influencers and how you can approach them. People trust your influencers much much more than you and which is the reason why if you were to toot your own horn and you're like hey you know what I have some great products come and try it out that is much more discounted versus if an influencer puts their neck up and say how great and how much they've enjoyed at your restaurant much much better and much more effect and on top of that it shows a tremendous amount of social proof. It means that hey you know what you have that validation from someone that is trustworthy and once again it all comes back down to trust. If someone else is willing to vouch for you then that adds another point on that trust jar. Pro tip number three always always establish great relationships with your influencers because you never know when they'll visit again as a regular customers and their words weigh a lot so never make enemies with them because if they start bashing you online there's really nothing much you can do and on top of that their community is super tight and small. Everyone knows everyone in this game so if you piss one off most likely they're going to spread that word to other influencers and your chances of getting featured with them is near slim none to slim or whatever the case may be so don't piss them off and always establish a great relationship with them. Advanced tactic number five reviews guys I know a lot of people utilize reviews but I don't see a lot of people utilize reviews in a great manner. Review sites like Google Yelp is very important when it comes to first impression because like I was sharing with you in the last module we talk about the touch points and usually people when they first approach a brand it is through review sites when they do their research when they do their analysis whatever the case may be and if the reviews sites say something great about you and positive and if you can actually showcase your character that says a lot about your company okay people make the decision whether to go to eat at your restaurant or not based on ratings so understand that. Pro tip number four is that always always engage whether you have a good review or a bad review because it shows character and many times it does attract customers because there's a human element to it guys human element is the key here we're not telling you to reply like a robot and I don't want you to reply like a robot you don't need to be professional you're not running a fortune 500 company you are running a mom and pop restaurant so have your character reply like humans guys and what I mean by that is if you have a bad review and it is a warranted bad review for example it's like hey you know what uh someone wrote down like uh I I don't like this place um because I waited an hour for my food well you can actually own up to it say that you know what you're sorry because your chef called in sick last minute which is why you're scrambling and usually it's not like that and I would like to make up for that poor experience with a $50 credit for your next purchase or your next visit so please come and give us a chance again so when people read that review as a third party they'll see and they'll understand because that's the human element that I'm talking about you're owning up to your mistakes and you're also trying to rectify that problem and people a lot more reasonable than you think so as long as you explain it's all good to go however if it is a bad review like a troll then troll them back don't be afraid to stand up for yourself and the quality of your shop so for example when someone comes in they're like hey you know what I uh I wasn't given a seat um for more than 20 minutes well they didn't make a booking first of all and second of all um or the restaurant is super busy and obviously there's going to be a lineup and yeah it's unfortunate that they have to wait for 15 minutes but it's warned it's not warranted they're just trolling you because they're just not happy because of their their isolated experience that they had this crazy expectation then tell them hey you know what usually wait times are around 30 to 35 minutes and if you don't want to wait leave a reservation next time and we really put you in line and we already gave you like an appetizer for free for waiting extra long so hopefully you understand that so something like that to explain and to stand up for yourself and your restaurant also attracts customers because they're like oh wow that's reasonable of course you have to wait if it's a popular restaurant so these are the things that I want to share with you so once again the five tactics awards articles association influencers and reviews stack these items in order to elevate your brand okay this is how you can develop trust when you do all five things and you're able to showcase this within your website within your storefront or within your social media this creates a tremendous amount of good trust good will so when people are actually researching you when you're actually running advertisement you have a really solid base for people to see what's going on and only after you have done these five tactics should you be running any types of advertisement because when you're driving traffic over you want them to see how great you are you don't want them to see all your exposures and all your downfalls you don't want them to see like oh I don't even trust this place why are you driving traffic to your restaurant when you're not ready you shouldn't be driving traffic especially paid traffic and that's the reason why I'm saving running ads to the very very last lessons because I want to be able to work on this in sequential order with you a lot of companies fail because they run ads right away they open up their restaurant and they think that hey you know what I need to spend two three thousand dollars running advertisement so then that way people come through the doors when they're not even ready for that amount of traffic when they're not ready to showcase how great they are they haven't laid the proper groundwork they haven't had the right foundations that's the reason why you should never ever run advertisement before doing everything that you can to cover your bases when there is no trust there is no buy you can run advertisements you can run promotions you can run like buy one get one free and when you do that you're competing on price not value and when you compete on price your commodity and when you're commodity there's just no way of winning because there is no brand loyalty people just go to the place that is the cheapest if you want to compete on value that's when you can charge a premium that's when you can charge $30 a burger because you're competing on value once again trust people buy from trust use these five tactics so then that way you can start developing trust with your customers number one now it is your turn to list out the five relevant awards to apply for this out the eight relevant publications that you can reach out to and this out the four associations that align in values with you next up is to list out the 20 relevant local influencers and engage with them regularly whenever you have a new promotion new item new launch whatever the case is reach out to them regularly and have a great relationship with them and then step number five is to create a protocol and how you handle and respond to reviews the positive ones and the negative one and then make sure these activities are a weekly monthly task for you and your team because once again these things are continuously ongoing you need to continue building that building block and continue stacking that and the more momentum that you get the more result that you're going to be able to have in the link below download the worksheet so you can follow along hope you enjoyed this in this lesson you learned the two more advanced way to position your restaurant for some explosive growth in the next lesson super excited to share with you guys how do you get free pr for your restaurant in four simple steps i'll see you guys in the next lesson