live from the Julia Morgan ballroom in San Francisco. Extracting the signal from the noise. It's theCUBE, covering Structure 2015. Now your host, George Gilbert. This is George Gilbert. We're back at the Julia Morgan ballroom in downtown San Francisco at the Iconic Structure 2015 conference. And we have a special guest with us today, Joseph Seraj, Corporate VP of Machine Learning and Data and all the interesting things that go along with that. Joseph, welcome. I should be here, George. So, you gave a very intriguing talk a little earlier today. I wanna sort of step back a little bit and set context around that. Hadoop, as we all know, is sort of the shiny new toy and everyone's got fear of missing out, FOMO. So, but they're also, it's taking like two years to get from proof of concept to production. And many are choking on the complexity. Can Microsoft help with that? Yeah, great question. So, the complexity, simplifying that complexity of these is what we actually are trying to do with the cloud. So, in the cloud, we can have Hadoop as a service. It's fully managed. You don't have to worry about standing up clusters, managing it and managing version control and patching and staying up with the whole innovation. We do that and offer a stable environment for people. You can provision these Hadoop clusters in minutes. You can put up applications on top of it and run. And that stability is an incredible part of making it usable. Now, we can also take a lot more of a futuristic step. We can make a lot of the Hadoop-like functionality as a service. So, Azure Data Lake, for example, is an exabyte-scale file system in the cloud, but you talk to it through a Hadoop file system API, a WebHDFS API. You don't have to worry about setting up a cluster, managing it, just a service in the cloud to which you send big data. In other words, it's not a managed service. It's not like some guys who automate the sort of the administration. This is designed to run as a service. And it's a multi-tenant service. And it's an API that you talk to. So any application that needs big data and a huge bandwidth, you can just talk to that WebHDFS API and build on top of it. Very simple. Don't worry about the Hadoop cluster management for just getting big data. And then we have also a compute layer called Azure Data Lake Analytics, which is a Yarn++ layer. And you don't have to worry about a lot of that. Whatever analytics engine you want to run at scale, you can run on top of that resource manager and run it at scale. And we have a language that we call USQL that is sort of taken off from TSQL. It's like SQL language, but it runs at scale on that. And you can do all kinds of analytics on the big data that you have in the store. And it just simplifies the whole thing. Oh, is this based on the PolyBase? No, it is based upon something that we used to have internally called Cosmos, which was built inside of Microsoft before Hadoop. And we had invented a language for that, for big data. That was like SQL. But it had extensions that allowed machine learning and so on. Okay, okay. So that's the analytic layer on that data lake. And I assume then the machine learning your wheelhouse, how do you bring it to bear? In other words, how does it get delivered? How does it get consumed? Two ways. Now if you're a developer and you wanted to build a custom machine learning app, it should be as simple as creating a visual like workflow, data workflow that sets up an experiment, running a model, and then actually publishing a web service API out of it. The data is all managed in the data lake in the cloud. And you're just setting up the data transformations. And it just runs. And it's actually very easy to do. And then when you have the machine learning model developed, it runs in an API. It's cloud hosted. It can be easily connected to applications. It's very simple for an application to become intelligent. So the administrative overhead of embedding and updating and calling from within the application is kind of non-disruptive. It's non-disruptive. It's taken away. And so all that heavy lifting is removed. The cloud manages it. You don't have to worry about backcode comparability. Once you've built the API, it stays. And all the management becomes easier. And we put all of these things, by the way, all these different pieces, big data, in a bringing data in through information management, machine learning, dashboards, all of that into one suite that's fully managed in the cloud. We call it Cortana Analytics Suite. And that Cortana Analytics Suite, then, there are full sort of collection of services that are from one vendor that works very seamlessly together. Built, designed, built, tested, integrated, operated. One, unlike the 22 projects that ship with Purdue. And created by different people, speaks different interfaces, and integrating and managing it. The patches, all of that is so hard for an enterprise. And stability over a five-year time period, when you want an application to be stable, that's hard, right? And so, this takes away all of that. Microsoft, it helps you have all that. Do you see customers, when they sort of try to get into production, do you see them sort of hitting a complexity wall, both on the admin and development side, and sort of moving more in that direction? It's actually, yeah. So, it's dramatically simpler than managing the open source ecosystems and products from so many different vendors. The thing about the big data ecosystem today is that complexity of the 50 or 100 different things that are being innovated upon, and you don't know what to pick. You don't know what to connect up. You don't know how to actually build an application, and how to manage that over a five-year, 10-year period. And so, it's very much simpler in the cloud. And so, that's the one area. The second thing I talk about, by the way, George, is the API economy. I spoke about that today as well. So, I asked people, how many people wear a tailored shirt today? Very few people do. And what happened in the last 40 years? The thing is, yeah, is that a tailored shirt? So, the thing, though, is when mass manufacturing of clothing came into being, yeah, there was an incredible selection of clothes that were available in department stores. Already made clothes. You didn't have to go buy tech stars, get things tailored. Machine learning today is like tailoring 40 years ago. You go custom get the data. You custom get the Hadoop software. So, let me generalize from that. In systems of record, pre-ERP, a lot of that was custom built. And then we agreed on the practices, and they were standardized. But, let me take that a step further. That meant that we did not differentiate business processes, and therefore competitive advantage, based on what apps you deployed. And so, gathering that you're saying in the API economy, at least as delivered by Microsoft, it won't be about differentiation for the customer. Well, so what you will see is lots of developers using the mass manufacturing capabilities of the cloud to do intelligent APIs. Create lots of different intelligent APIs, maybe fraud detection, face recognition, optical character recognition, all types of intelligence, predictive maintenance, and offer it in a marketplace. And people will be able to build intelligent SaaS applications by composing them. And that will be the, by composing them, they will create lots of differentiation. So, your notebook may become intelligent for one way. Your elevators may become intelligent. Your farms may become intelligent. All types of hospitals may become more intelligent. But those applications are what will differentiate. Okay, so, last question. IBM, I talked to IBM and Cladera about their vision of differentiation based on machine learning. Cladera believes that like churn for a communication service provider, that's vanilla. But how to prevent churn would be customer specific based on their data and their algorithms. And the solution provider would deliver that and they would not share that across customers. IBM believes the data belongs to the customer, but the recipe, the secret sauce of the machine learning that they would share across customers. How do you observe that? So, I think, let me go back to the API economy. I think there'll be a fundamental collection of components, okay? Like for forecasting or for fraud detection or predictive maintenance. There's a number of templates that'll be available. Now, but if you want to do predictive maintenance for your application, you will take that API and use that with your data. And maybe data that comes from external sources from, you know, weather forecast or other thing. Blend that into the cloud. Some of it will be public data. Some of it will be your own data. But that API will help you build the application that you have, that you like. That's the way I see a lot of these things. So, some of the differentiation comes from adding private or non-shared data. And therefore, probably non-shared analytics on the side. It's like cooking. I mean, you'll have a recipe and it's like a bread maker. You'll have a bread maker that we have in the cloud that think about that as your API. And then you get your own dough to put into it. Yeah, if you want to make color. Yeah, and you have a lot of things you can innovate and you can make all kinds of bread with a bread maker. But a bread maker specifically for making bread, not for cooking stew, right? And so, you have lots of different kinds of dishes you can make at the cloud. And there'll be specific things for that. Okay, that's how I think about it. Okay, so it's not completely cookie cutter. It's not completely cookie cutter. It's based on a standard. You'll have bread makers and toasters and you'll have all kinds of things available to you. And with that, you can build unique kinds of recipes of all types. Okay, okay, yeah. Joseph, we're gonna have to leave it at that. This is George Gilbert, we're at the Julia Morgan Ballroom in downtown San Francisco at the Iconic Structure 2015 event and we'll be right back in a few minutes. Thank you.


I want to say that those who enter will conquer and those who conquer celebrate. I am Shikha Singh, your host for the evening and we are all set to present the ninth edition of the top 30 under 30 list that's brought to you by impact magazine of the exchange for media group. You want to clap every word tea in the Indian media marketing and advertising industry includes young achievers such as you from the creative media design agencies ecosystem but we want to take a moment ladies and gentlemen boys and girls to pack our presenting partner Y-Com 18 also the event is co-powered by fanco you all can keep clapping because I love you guys sticking away with your most amazing presence like I said ladies and gentlemen the greatest reward of this evening is just the joy of being able to shake hands for real so thank you so very much I do encourage all of you to tweet and post about this show fascinating evening using the hashtag well yes that's the thing you everybody during me needs to know that it is top 30 hashtag impact do you feel like you're being the tougher is anything to remember and before we get started like I have been making sure that you know you're well warmed up I want all of you to just stretch your hands not teach of me because it is from self love so three two one once again and before we get the proceedings underway let's play out and maybe from our presenting partner Y-Com 18 second partner fan code which is co-powered 30 under 30 hours on the screen but ladies and gentlemen watch and follow sports you want to give it up all right thank you and with that ladies and gentlemen we have our opening batsman in the house all set to welcome you all and of course speak to you all very briefly please give it up to welcome the co-founder of the exchange for media crew let's welcome Mr. Naval Amuja walking up the stage a good round of cheer number one welcome to you ready to teach me to let us know how is it feeling like they're all yours thank you so much and a very good evening to all of you this is the second time we are here the last one month the last initiative that happened here was three weeks back our content what we're doing initiative and we thought since we are celebrating the young blood in the industry why not do this initiative this event at a lively place at a you know energetic place before we start let me acknowledge the presence of some of our well-measures there sometimes ready Lara Balsara, Deepak Khurana, Josie Paul, Amir Jalil thank you for being here thank you Deepak from Chikari sometime we will also have Prasoon Joshi here who's accepted to be the guest of honor tonight to recognize and encourage all the listeners tonight this initiative as some of you might know was launched by us nine years back what in fact 30 years ago it does is recognize the brightest talents in the advertising business and nine years has been a very long time in especially digital era if you look at the list a large number of listeners today will will be digital specialists world has changed we have a lot to learn from the under 30s many of us wish that we are under 30 again at some point of time in our lives but having said that it is really good to have all of you here and my congratulations to all the listeners who have made it I was looking at the first two years of the list and I see that many of the you know winners from those first two years I've gone on to become entrepreneurs and all their own agencies they're on digital businesses they are in some cases very you know senior creative hands at large she set up so I'm sure many of you will also go on to you know achieve a lot in the future many milestones you know are ahead of you thank you for joining us thank you for participating in this initiative thank you to Viacom and fan code for supporting this initiative I recall the first event that happened in fact 30 to 30 was at the playboy cafe this was India books if I'm not mistaken it was a lunch ceremony a small lunch ceremony but I'm glad to see that the initiative has grown over the years and we get very good participation I've told some 13 and 40 or the youngsters participated in the initiative a jury led by Aminaj Pandey who unfortunately is not here today because it's stuck in Delhi I select the winners I'm sure when you see the list you'll be very proud of the achievements of all your peers and colleagues with that congratulations again and I look forward to celebrating all the winners right thank you very much for taking us through the kaleidoscope of what we gave us beautiful caught and celebrated the likes of you and more thank you very much and on that note ladies and gentlemen we do have a special message from the chairman and editor in chief business world and exchange for media we would want your attention from the screen please let's give it up for under our watch out please welcome to this lovely evening we are celebrating the impact that day at the tent today at this lovely venue which represents the energy of the youth the restlessness of the young and the hustling energy of the achievers today we are celebrating the young achievers and the age of achievement is getting younger and younger today young people have purpose their ambition and they hustle to make it happen today we celebrate 30 such young leaders who are the future of our industry and who have exhibited the talent to watch out for this has been done through a jury process an exchange for media impact and I can tell you each one of them are contributing to the endeavors that they are part of today in the special evening our chief guest for the evening is a person who is truly multi-faceted in the way she is he achieved a clean recognition and success in a very young age and has never moved back since then he's a martyr he's an advertising icon he's a lyricist he's a poet he's the business executive the most important he's a proud Indian so welcome person for being here thank you very much and I'm sure you inspired each one of these 70 minutes by just being here but also through your words of history and exchange for media impact we believe our own is to be able to discover new leaders we've been doing it for 21 plus years and we continue to do hopefully over the next few years and decades we believe that the impact 30 under 30 through the jury process is a true representative of the young talent in the marketing advertising media the list is very diverse in the way it has come out and I'm sure when you see the winners tonight you know in the industry's future bright I congratulate all the 30 minutes who have been recognized and rewarded today and wish luck to all of you who participated made it to the shortlist but won't be the final 30 list I'm sure some of you must be under 30 and we'll be in the list next year we should love keep us safe keep working keep dreaming and stay young thanks very very inspiring and in fact I think that was a hard to hard conversation with all of you there now that is said that all of your hustlers and all of your restless show me some energies to all the energies in the house ladies and gentlemen now we have something very very special for all of you there's especially for all they know what we've done is we've tried to give a nice magical twist to Amitabh Bachchan's legendary very very awesome Diwali. So we have celebrated the very acclaimed names from the creative and media agency of course the words there out there who are our young top 30 under 30 the nerves of grown-up watching and emulating through their careers now it goes without saying so here's a twist here it comes we keep us creative ideas and fame here fan following here on what's sorry can't lie and say the question is what do these legends think our top 30 under 30 winners have that they don't are you proud of yourself ladies and gentlemen that's a yes then I'm going to be inviting on stage gonna be inviting up on the stage okay here goes if the words immediately makes you think of the Tata G is him that the brand means to them as you know ladies and gentlemen for conceiving and implementing such a hard beating movement as the global creative lead on Unilever's slideboard business he has contributed disproportionately to the brand success for not one year not two years not three years ladies and gentlemen to the past decade lab boys help a child reach five in a shouldn't was named amongst the five and in fact the most effective campaigns in the world uh as for what 100 2015 he has built brands like micro max and heels from scratch ladies and gentlemen turning them into billion dollar plus businesses and has achieved so much more he's quite a first to reckon with but let's find out why is our mayor envious of the top 30 under 30 winners around all of you to please give it up to both of them on stage our major please the group chief creator of Saranshan and from Malay no let's ask you one more time to you seven minutes sorry I had to do this uh chozie was coming in uh I requested him and I just because I think it was sorry uh so my name is amir jaleel uh I represent lindas and of course you know I am so so so envious uh of the 30 under 30 I mean uh congratulations to the 30 at the 30 from 30 plus 30 almost not there exactly yet uh few years yet to go but yeah roughly like that and uh if I have to if I have to tell you what I feel uh envious about you guys uh you know I think I have to tell you you know I how where I am you know at this moment right so I happen to be in this fantastic profession uh which all of us agree yes uh it keeps us uh you know young and energized yeah so bubbling and full of life always so we thank you to all of you to join would join this profession and it was going uh please don't exit don't go somewhere else to chase some nonsense dream and become a billionaire and all that please don't do that this is good you live a very very good life and I'm sure other people will bear me out I mean I was telling you about me um I am in this strange place uh you know uh I know things you know what things are happening today but I'm unable to sort of be there in them uh as such like that you know like I know for example that you know you know the pronouns are supposed to be you know whatever they are but uh I stick to the pronouns that I know I just it doesn't happen to me right uh it's uh I will keep saying he she you know uh and uh I keep saying you know I mean they for bursals and not for you know any gender it doesn't come you know it just doesn't come so I happen to be in this place I I know many things about audiences but I can't behave like them I can't be like them I can't be like you you know where you are right now so but it's fun I mean it's fun to be you know an English man in New York which I think you know I have uh I have that kind of status today it's lovely to observe people it's lovely to see what they are about and I've been doing this all my life right you know I've never been a woman you know but uh I attract women right uh in my life so I mean if you're there um and uh if you're my audience I'll crash without going you without being really part of uh uh you know your language uh your uh means uh your social media everything like that I'll crack you right and that's where my sort of energy and my love for this profession comes because you know I I know I get I can grab you so uh not being native to something is going to be part of your life right you're going to be always at the edge of something looking in on something it's very difficult to be native to everything so I'm not native to many many things but uh I enjoy being outside and looking in and you know sort of seeing the whole process so this is this is what I wanted to share with you today just this that enjoy that life enjoy that process of being just outside looking picking in having that little insight having that picking up that little nuance not being that person but you know being in place of that person cracking that person cracking that audience this now has become much more complex and much more fun right I mean we never heard cohort in our lives uh for god knows you know very very recently right so I mean just imagine that we used to get you know big blocks of audiences to look at and you've got like little little tiny cohorts to look at it so much more fun right it's so much more like intrusive like you're in their life you know you're looking in like that and so many different people to look at so that is the big big challenge and the big sort of pleasure I feel uh of your life and I want to tell you that be there and enjoy that that situation enjoy the the complete disruption and the complete explosion of not of tech and media and all that nonsense but just of people right as people we are becoming very very different different from each other we are not uh you know big groups we are smaller you know more individualistic and more tighter as people right you can define like a very small community of people to be so it's much more richer the conversation around people is much more richer and that's what you've got and I don't have uh I mean going forward I till I'm here I'm going to enjoy the process but you've got much more of a life and you're going to see these richer intricacies and I'm I'm going to tell you once again look for it in people don't look for it in media tech apps nonsense that's all fine that you keep coming and happening look for it in people and enjoy uh this uh this profession enjoy this life thank you so much Amir thank you very much I said it very beautifully and very explicitly what is he and we'll solve ladies and gentlemen the next man of persona that we're going to be watching on stage I must tell you is the man who brought home the inaugural cans glass limes grand prix in 2015 for whispers touch the pickle and and a gold line in 2015 16 17 for aerial share the load well which was rand I am sure one of us know as a world's most effective campaign by WRC that's what effective hundred in 2017 had to see but what does uh Mr Josie pole wish he had the winners of top 30 and the 30 have let's give it up to purely from the man himself the chairman and she's creative officer from vpdo india give it up for Josie well everybody and with him he walks a lot of stage Josie ball and I was born during an earthquake so I have a public tremor so don't know none of us it's just the way I am so that the briefest what do I wish I had which winners of impact top 30 under 30 have I just had a little thing there which is when I was under 30 so I'm sorry I'm sort of change the beat slightly just added a little bit it just helps me understand myself so I'm here not not really to speak to you guys I'm here to speak to myself yeah so bear with me and forgive me if I have crossed any line uh like the winners they call you winners of the impact of 30 under 30 I wish I was a winner of impact 30 under 30 when I was under 30 but you know what instead of doing all that I was busy trying to emotionally blackmail clients by threatening to jump out of the window so you know I I didn't win impact 30 under 30 I was busy doing shit like this yeah when I wish I was a winner of impact 30 under 30 when I was under 30 but instead of that I was running away to go out with my partner whenever clients bought my work so yeah wish wish I was a winner of impact 30 under 30 when I was under 30 instead of running and roaming the streets of Mumbai clicking random photos and using them for our campaigns yeah I wish I was a winner of impact 30 under 30 when I was under 30 instead of traveling to city after city on being the right hand man or right hand team for Alik Badamsi might have heard the same Alik Badamsi and Kersi Khadra they called us the A team at that time and they wanted us to go from city to city in Lintas challenging local creatives with our version of the world so that's what we were doing so we put it with the impact 30 under 30 at that time wish I were a winner of impact 30 under 30 when I was under 30 we were too busy having a blast and had no clue about things like awards yeah but let me say a big congratulations to the winner they make the work later right that's why you're here clients love you you love what you do you put yourself into the work there's no separation from personal and work because the work is you you break something you need and that's where you're you're right to manage your stakeholders your restless I mean I've bought your notebook so I know what it means to be restless my body I'm not in for the standard yeah uh you influence you contribute and I wish I had these moments so when I bought again I wish I had and I'm sure I'd get an impact 30 under 30 so I'm looking forward to being born again but yes this is one thing that I've been asked to what is the other sort of guidance you would give to these young winners honestly what can I tell winners I don't even understand what it means to win I only understand what it means to lose because my best friends are failure embarrassment rejection and from them I've learned a lot more than success so I have really no guidance from people who are winners but I can tell you this much that and this is to myself a seed expression not approval yeah because we are born for expression we were not born for approval if you look at a baby when the baby's born baby's cry a hard out and people are trying to subdue the baby if the baby wanted approval the baby would be quiet but the baby's not quiet the baby's shouting out loud because the baby's expressing herself and so I think we're born for expression not approval so I don't seek the approval level I seek expression and and don't afraid and I tell myself don't be afraid to bring the difference I know in meetings when I go with my sort of framework clients say yes to my ideas because they're so scared that I'll break down that they immediately give me an approval so I mean I'm not seeking the approval I'm just seeking my own expression so find your unique sort of trait and use that even if it's a weakness and for me creativity is about not going it's enough it's it's a joy of searching and the reward is the discovery yeah and personally I like to keep it a bit open maybe the way I don't know I mean it's so thought of I don't know when somebody is giving you a grace and you say yeah yeah I think I've got the answer it's like maybe you're stopping yourself and I keep saying I don't know I don't know that this is going to go and and I love the ambiguity of not knowing because if there's new discovery and you're finding things about yourself forget about brands or appetizers or anything else yeah so I'm sure all of your all of your because you're not what you do so all I'm saying is that when I'm born again please give me an award I said pretty good childlike energy from the state much appreciated thank you very much again for all that you said and more so yes cheers to the expression ladies and gentlemen and with that we are all set to next up by the way are you all having a good time now yes even more empowered with two of them speaking right living legends exactly so with that up next I'm going to be inviting on stage right up there's some backstage discussions we'll be right back and in the meanwhile there was a little trick that I thought we'd be doing during the awards presentation ceremony but we will just optimize the time and make the best use of it so tell me how do you clap when I say one now this is something that we need to practice during the awards presentation ceremony okay you want to choose this one how do you clap when I say one one one choice one one one one one one one how do you clap when I say one one one one one everybody now that's the energy that I want to see when we of course applaud and reward and applaud you and with that we will go ahead right in there all right it's a little so you know it's just not just you that either hustlers even I am a hustler it looks like so as we're just setting up with certain kind of things so make sure you are at your energetic best make sure you're happy and now that you know so many reasons why the legends are in this few people give you more reasons because our next speaker is going to be warming up and coming up on the stage are we all good to go okay so oh this feels like a heavy duty so this one is one of the most outspoken creative leaders ladies and gentlemen in the country and also one of the most talented he found a tap route which created history by bad and for gold for its farmer's suicide campaign at the cans lions awards in 2013 a feat no other indian agency please note has been able to achieve even until now the paddy as he is popularly known as is one of the most afforded creative professionals in india with over 200 international and 300 plus local awards as well as multiple grand free titles under his belt what can he you know you know if you really think out loud and even i'm thinking uh as i'm just eulogizing all the feats that he's accomplished what can he possibly a person like him want that he doesn't already have now let's hear it from ladies and gentlemen give it up for i want some huge round of applause for the chief creative officer of white and uncanny give it up for the first time what i don't have is i think the energy definitely the fearless mindset approach that most of you guys have the fashion that you wear the hair color the unusual tattoos that unusual places the amount of apps that you guys carry second maps to a map the amount of friends that you have the eclectic mix wonderful different variety of friends which i think in our era we never had we had very selected a kind of like-minded people only i think this is what makes you who you are and that's the reason i think you guys are celebrated not only here i think across the country you guys make 55 percent of our population that's future that's you you are going to rule the station not another station i think the entire world so feel blessed that you guys are at the right time i think nothing can be best than what we are in this industry all the brands are believing in the narrative of advertising marketing building brands they told you and you guys at the right time they're coming to you tell their stories tell their narratives so i think it's a wonderful time for you guys you guys are the going to meet the sutradar of this transformation i think the nation is going through a lot of transformation industry is going through massive transformation not only digital disciplines are part of it so you guys will have a wonderful group and i'm pretty sure that you guys will take this narrative this chariot into an amazing space no no no no doubt about it well just to give a tip i think in this tech digital world ultimately i think we'll be speaking to human beings don't forget that we are human beings we'll always be speaking to human beings so keep that human soul intact let's not become machines and let's not speak to machines and this is going to happen it's bound to happen but if you keep our human soul intact in place i think wonderful things will pan out so i don't know if it's too preachy but have a wonderful evening and the world is yours right thank you very very much thank you for empowering and letting us know and reiterating that really the world is a stage where we are playing it really well see those are the vulnerabilities and how beautifully of course our legends shared and spoke with you all and now ladies and gentlemen we do have a little surprise that's like an open surprise but yes that's a special thing for all you bright young stars in the house of impact top 30 under 30 list but you know that he is one of the most recognized faces of the Indian advertising industry and is considered amongst the influential advertising icons globally as well thank you very very much but ladies and gentlemen that's right that actually became part of everyday lingo right ladies and gentlemen during our growing up years sure and i like to call him just a very nice gift to the ad world and for all of us such such an inspiration such a close to reckon with as i say this a man who has rightly earned the title of being the ad guru of india well so many have that he don't see the poet he's a lyricist screenwriter script writer the ad man ladies and gentlemen he's gonna come forward on the stage and say a few words of encouragement to you all and so many of us idolizing ladies and gentlemen i want all of you to absolutely put your hands up in the air as you only welcome please give it up to welcome the chairman of mckayne world group asia pacific ceo and cco mckayne world group india i'll give to you ladies and gentlemen for soon joshie industry for soon joshie on the stage for all of you there just embarrassing and humbling and everything and and i know everything to you know people like you and that's the industry and where i grew up and uh when i look at all of you and it's 30 under 30 i mean you know the options you are growing with growing up with people as we offer that you know how we choose a profession i think one you realize that we did choosing what am i what am i trying to do till the state of confusion and i always call that state of confusion is a gift don't be scared of confusion having comfort discomfort is very important uh it's like a liminal space you know santosh my friend is seeking and and he is writing talked about when we were growing up and for years there's a sea difference you know with what these people have kind of opportunities and this opportunity is also about the confusion that what should i do so many options so many things i can do somebody's saying i'm going to start up and you see i have everything is possible with me because you are also bubbling with ideas and that confusion is like a liminal space as you have a sea and you have a land it's a liminal space this is the most fertile space fertility is is is embedded in confusion when you know you have diverse set of ideas uh you know when we're ideating for campaigns also the most discomforting and the most memorable is the time when you are trying to choose which way to go when you are in that state of confusion is you have cherished that state of confusion the comfort with that discomfort the fertility resides and if you decide too early you might later feel that maybe i could have you know taken some more time and not that way sometime we used to see or an idea it can when we used to go there and often we come out very often i'm very proud to say very often and there's no confidence that i would go that way generally you're taking instinctively we're going to go that way we're going to go that way when you have a self-belief a certain self-belief tap into that we're all best with it we are all unparalleled believe me we are all destined to do something and the most important thing is to be able to find your authentic voice what are you authentically so dharma used to get what is your you have to manifest that and i i i wish you asked me to wish on me i get the only share for my experience for you all of you is that if the day you would found that authentic voice you'll see you are getting manifested yourself you're not trying hard you'll feel as if it's very deffertness because that's you and as far as it's used of somebody else it will never be you know tiring for you you'll never feel that you're doing it because you are you are you are you do you are yourself you'll never be how can you be tired of being yourself you cannot and that is the most authentic thing one should look into, try to get, and that will take time. Believe me, it is not easy as I said that all of us will, I will rest up and go. Okay, I have to walk on that path. But I have to open the path myself. That is where you need to tap into yourself. And you are blessed. All of us are unparalleled, blessed, and we have to meet our destiny. I will, I was requested to recite something. I'll recite a poem I didn't call, Munkin Hai. Suraj Butthi Ki Andharva Aur Tararao Se Umli Ki Chalak Roshni Sarsha Bikhani Munkin Hai. Suraj Butthi Ki Andharva Aur Tararao Se Umli Ki Chalak Roshni Sarsha Bikhani Munkin Hai. Raad Andheri Kisi Sardha Parin. Raad Andheri Kisi Sardha Parin. Ek Lam Ke Niche Koi Sapno Ke Panne Paritaye Aur Taqteen Pehasta Jaye. Khabon To Aas Ule Hlana Aur Pir Dhule Dhule Khabon Ko Tehna Khirse Dehhte Jaana Munkin Hai. Ek Masoom Sa Kaagaz Lekat. Ek Masoom Sa Kaagaz Lekat. Mana Ke Kaashti Armano Ke. Ek Masoom Sa Kaagaz Lekat. Mana Ke Kaashti Armano Ke. Ek Safar Be Chalte Jaana Munkin Hai. Kashti Baad Hai Aur Sapkiche Hai. Kashti Baad Hai Aur Sapkiche Hai. Aas Maan Kul Samin Laana Munkin Hai. Haan Pahdhaana Badal Chhoon. Haan Pahdhaana Badal Chhoon. Haan Nichochke Badal Se Hoot Pighana Munkin Hai. Ek Sachche Se Suri Numli Thav Ke Badna Aur Be Ki Sargam Gaana Munkin Hai. Biju M peach Hatheli Ke... Naarangi Angara Rakhna Aur Rukh Talak Si Tseulak De Jaana Munkin Hai. Aane Wale Kaal Ke Ahat Duh Se Tuna Aur Darwal Re Couple Ke Rakhna Rahsa Jaana Munkin Hai. Gha Neidisa Hai. Abhi Ache Dil Hai, Phuk Bure Dugi Arti Haate. So it is also possible that you keep your balance, you keep the pain alive of someone. In the shade of the trees, there will be a lot of pain and pain. In the heat of the night, there is a lot of pain and pain in the night. We say that in the moon, the old woman sits and cuts her dress. I have heard this from my childhood. Sometimes, her pain will also be felt in the moon. If you are sensitive to the sun, it is possible that the pain will be felt in the hands of the old woman sitting in the moon. In the heat of the night, there will be a lot of pain and pain in the night. It is possible that you keep your balance, you keep the pain alive of someone. It is possible that you keep your balance, you keep the pain alive of someone. Thank you. I can't say that this evening stands to redefine those words and beautiful words of wisdom and of course, the poetry that you all enjoyed. From the wise man, from the son of the soil, who is a grandmaster of inspiration. Ladies and gentlemen, please one more time give it up for our chief guest of the evening. Joshi, thank you very much. Joshi, you're joining us. You're inspiring us. I'm just going to give presents also with your most thoughtful words and the intent with which you speak. Thank you very, very much. And on that note, ladies and gentlemen, the moment of truth is right here. We have aged very, very close to announcing the names of our final listeners today of Impact Top 30 under 30. But right before that, a big shout out goes to all our very revered jury members. Of course, Mr. Avinash Pante, CEO, ABB Network, who put in a lot of efforts, all those endeavors in finding the gems like you, ladies and gentlemen. So let's see what really hashtag BTS behind the scenes and the process looks like which actually shows those young 30 stars such as you. And now all eyes to focus on the spring screen. Welcome to the ninth edition of Impact Top 30 under 30. An initiative to pick the most talented individuals aged 30 years and under from the Indian media and advertising ecosystem. The list of winners features a wide variety of talent that is also representative of the diversity and the meets across the industry. A high-quality jury discussed over 140 nominations in an on-ground jury meet. All the entries got a chance to be presented and which their nomination in front of the jury panel. The names of the final Impact Top 30 under 30 listeners were chosen on the basis of the body of work done. Leadership skills exhibited. The testimonials from clients and managers and other contributions to the industry. And now, ladies and gentlemen, presenting the jury of the ninth edition of Impact Top 30 under 30. The jury for the awards was led by Avinash Pante, CEO, ABB Network, and it consisted of some of the biggest names in the country. People who are respected, trusted, and have an in-depth knowledge of the industry. Akshad Sahu, Director of Marketing, Share Chat. Amit Kurana, Director, Brand Head, Cap Gemini. Amkur Gaddani, Phoebe, Growth and Marketing, Web Engage. Shannan, Head, Advertising Sales, Kids, Entertainment and Regional Entertainment Channels, Disney Store India. Higat Sinha, CEO and Chief Strategy Officer, South Asia, Leo Burnett, Publicist's Business and Publicist's Help, and Chairman, BBH India. Hepsiba Bhattak, Vice-Chairperson and Chief Client Officer, Hukilvi India. Indrajeet Kosh, VP, Marketing, Communication, Rebel Foods. Luru Rajwar, Managing Director, Lander and Fitch. Narayan Devanatha, Chief Client Officer, Densu International. Pankaj Sharma, CEO and Director, MGIT India. 3D Porti, President, Group M Services, India. Ramalingam Subramanya, Marketing Head, CoinDCX. Shashank Sinha, Chief Transformation Officer, Eureka Forbes. Sheena Kapoor, Head, Marketing, Corporate Communications and CSR, ICICI Lumbar. Vishal Rajik, Chief Digital Officer, WaveMaker, India. It was one of the most interesting parties we chaired. I mean, this was the first time that activity depends. And I saw a spot, a curiosity and enthusiasm in their eyes. We felt like selecting one of them. But unfortunately, we had to sit around for a little bit. So, finally the list has come out of a lot of collaboration. I think those 30 actually are reasonably comfortable. Those who do not make it, I wish them all the best. Very interesting part of the interview was the jury itself. I have rarely seen a jury enjoying the process. And she says that the parties are participating in discussions. And also collaborating and contributing to each other, which was very well seen by everyone amongst the team members. Each of them, each of them wanted everybody. So, I really enjoyed the following and the presentations. And all the best and thank you in fact for inviting us. In fact, top 30 under 13 at the jury board, congratulations all the winners. Ladies and gentlemen, with nominations to see the jury having opened to everyone in the media marketing and advertising ecosystem. We saw, would you believe, an astonishing array of talent by way of entries. Well over 130 of them, wow. Needless to say that meant our jury definitely as the AV also said really liked the work cut out for them. Well, it took a good eight hours like we just saw debate, discussion and pouring over each of the entries for them to actually meet that decisive decision. For the final impact, top 30 under 30 lists for 20, 22. Ladies and gentlemen, give it up as we roll into the ceremony very, very shortly. You know, today I feel like there's a star everywhere. People's tweets and conversations flowing in please. Don't forget to post, take nice selfies, group fees and everything exciting. Please use the official hashtag that is hashtag impact top 30. And now, of course, is the moment we all have been truly waiting for cliché but so true. It's time ladies and gentlemen to announce the names of the brilliant young stars such as you that are all set to feature on the hashtag impact top 30 on the 30 list 2022. I would make no ado and I would want to invite on stage our very respected chief guest of the evening. Ladies and gentlemen, let us warmly welcome on stage Padnashree Prasoon Joshi, the chairman, making world through Asia Pacific CEO and CCO, making world through India. Thank you very much to Joshi for joining us again on the stage along with Mr. the co-founder of the exchange for media to be on the stage throughout the awards presentation ceremony crease. And for the first round ladies and gentlemen to give away the awards. May I humbly also request Mr. Josie Paul, the chairman and CCO from BBTO India to join us along with Surya Jagishore CEO BBTO India. And we did hear the applause everybody. Now you know the reasons and reasons of all so so all the way. You can feel that sense of pride entering in the air. Thank you so much for those experienced steps on to the stage.  It is those millions of moments that come together, those moments of sweat that come together to create this one big moment. And that moment is finally here for all of you there. You're Oscar moment. So what we want you and we would love to, you know, we would love it if you would extend a little acceptance speech as well. You can keep it short, just 30 seconds each, but do say something about how you're feeling being a part of this illustrious list. So what's the wait for? Let the excitement need to go up right up in the air, ladies and gentlemen. And this brings us to celebrating our first winner for the evening. Okay, everybody, you know the energy so one, one, one, one, one, let's give it to welcome on stage Swati Sharma. Social media business, Nixle and LeBengal. How's it feeling like now? Here goes to you. It's really unfair because I haven't prepared any acceptance speech, but it's really an honour. I mean, before I came on to accept the award, I was just thinking if I had to thank, there's so many people I would like to thank, obviously. But first and foremost, I would like to thank the co-founders of the agency, Nixle and LeBengal. When I joined Nixle and LeBengal, I was completely inexperienced, Julian, so to say. And not very experienced in social media marketing as well, but the way the leaders at Nixle and LeBengal, you know, I have my co-founder here, Mr. Shyansh to support me. Thank you so much for being here. I would especially like to send a very, very big thank you to Mr. Dev Dev Patra, who has been, you know, basically encouraging so many freshers in the industry. There's a saying in our agency, and you know, we all abide by it that what matters the most is not skill, is not where you come from, is not what kind of education you've received. What matters the most is the intent to learn and grow, and that's what is awarded at an organisation, and I'm sure the entire agency, you know, ecosystem also abide by it. What matters is your intent to grow, your intent to learn, and I think that's exactly what you're celebrating right here today, so thank you so much. Thank you for the opportunity. I'm sorry if you speak informally so well like this, I wonder what would the preparation look like, but thank you so much and many congratulations, and achieve yourself. All right, ladies and gentlemen, it's time to blow the trumpet for the co-founder of Nixle and Flamingo. Thank you so much for the impact. This is so good to be here. I expect that I will be sure to stay here. Now again, I'm going to come from my two founders who had actually come, so I joined Nixle sweet out of college. Now I'm here, I was admitted to a group of members, so I'm going to call the guidance and the presentation that I received during my tenure. Thank you so much. All right, ladies and gentlemen, before we go. Okay, ladies and gentlemen, they say that victory isn't about wins and losses. Like if you having, you know, you're able to put a hand on your heart and say, hey, I've put in my best, you truly are the winner. Well, in the most, you know, rightful essence of its meaning, our next winner, so as to say is Manil Dodani, the business and marketing director. Hey, man, Manil Dodani. Congratulations, Manil, I'm sure by now you've grabbed up. All right, go for it, please. Well, thank you. It feels great to be here. I think that you said anything without the help of other families and friends. There's a thousand silent heroes. It's just me on the stage behind me. There's a lot of people who still be away from bad ideas and do it for once. They do this because it's the right thing to do. Not because it's in one of your eyes. So I think that's that. I joined this industry when I was 21. I would make it here, but I think who can handle it? Wow. Congratulations, Manil. Super, super proud of you. Keep it in the first lane always. Ladies and gentlemen, our heads of the ladies are all reserved. Give it up. Blow the trumpet yet again for Rakesh Ard. Just wanted to insist on my career. So I started my career as a salesman, selling sinkers and so on. Then I moved on to one of the departments. Then I'm going to make up my cover unless you start up with this agency called Deep Sense. It's a boost-up agency. It's got to be three people, three laptops. I'm proud to say we have more than 60 people working. And then last year, first of all, it was a great success. To all the teammates who's watching out there, I know you guys are watching it on YouTube. This wouldn't have been possible without you. All the credits, whatever I am, it's because of all of you. Really thank you for standing with me. And untold stories are there. I haven't talked to my team. And then thanks for all the friends. In the interim, I've lost so many friends. I did miss out on touch with a lot of friends. I'm really getting emotional. Let me cut it through here. Thanks everyone. Ladies and gentlemen, ladies and gentlemen, what do you say when I say, We love you. Love you. Love you. Ladies and gentlemen, give it up to welcome on stage, the credit ex-associate, creative director from Denizu Web Chutney. Ladies and gentlemen, A4, Arushi Periva. Arushi, how does a charming moment look like? Thank you, Shikha, for taking that on. But congratulations for everyone here. It's been honour to be a part of such a brilliant, brilliant generation. And congratulations to all the 29 winners. It's been wonderful being here. My mentors for supporting me. For getting me on my shell, on my tutors.  All my friends and my colleagues there. So down I heard this about me, my parents. So yeah, this feels wonderful. And everyone have a great evening. Thank you. I look forward to you and, you know, this day of women on a mission needs some permission. So on that note, ladies and gentlemen, in our robe of honour, we are celebrating the impact of 30 under 30 list. And the next up, give it up for Shivani Mehta. Shivani, many, many congratulations for making it to the stunning list and for the stunning work that you do. Except in speech, that feels heavy, right? Thank you. I'm so honoured to be here. I would like to thank everyone at Safari first. In fact, for doing this, all the jury members, my friends, my family, the baby, all my parents are here. Thank you so much. It's really an honour. And I wouldn't be without any of you guys. Thank you. Congratulations again. Congratulations. Well, Shivani is the creative producer of Safari Studios. Give it up. Ladies and gentlemen, for Andrea de Souza, Brian Seves. Congratulations. And here you go. Okay, well, the list of people to thank is endless. So I promise I'll keep this super short and super sweet. If this one's for mum and dad, who very kindly came all the way from Goa and last minute notice. And I'm grateful. Well, I'm grateful every single day for all of God's blessings, but particularly for the lovingness that he placed me in. Thank you everybody. Have a good evening. And Andrea, before you leave the stage, I want your parents to be waving at you so they know I'm using the phone cameras trying to capture everything I'm saying. Oh! Hello. I would like to welcome to you a thank you for the host loves that are here at this stage. Thank you very, very much. And with that, ladies and gentlemen, give it up. Please, get again, blow the trumpet for our next theatrical chapter 30 under 30. Give it up for Arushi Bajaria. We talk about perfection, but if we chase perfection, be sure, you can catch excellence. And here's to excellence and divorce. Here's goes to you. This is really exciting. Thank you so much.  So I just want to say that it is so easy to fall in love. It's so easy to fall in love with advertising because it's social enough that you meet meet mad people and create something out of the world. But at the same time, it is so individualistic that you can actually grow in it and actually put your own essence in the art piece of work that you put in. And that's why I want to actually thank my team, ladies and my bosses and particularly my mom who inspires me every day and reminds me every day that this needs to be done. Thank you so much. This time we will blow the trumpet not for our illustrious awardees, but while saying thank you to you, thank you to our presenters, Mr. Khashor and Mr. Paul for doing the honors. You may please occupy your place amongst the audience and enjoy the rest of the show. Thank you very much. Thank you for doing the honors. Mr. Joshi and Nambal, we would like to please retain on stage. And ladies and gentlemen, with that I would all of you to kick it up a notch as we welcome our next set of presenters to join them on the stage. May I please request Ms. Lara Balsara, the executive director of Morrison World to join us on the stage along with Mr. Santosh Pariz, the chief creative officer from White and Kennedy. So we please request Lara and Santosh to break the stage that speaks what it's about, the fabulous work that your young energy is. Bring on to the table. You know, that's what I was saying. The greatest reward is just, you know, giving those real handshakes and the real hugs. Thank you very much for joining us. And with that, ladies and gentlemen, we will go ahead and next stop is single list is Anand... This is Anandini Kapoor. Congratulations. Anandini Kapoor, Terape, X crew account manager, 82.5 communication has arrived in London. Anandini, your smile says it all, but what is the vibe like? How's it feeling? Absolutely. I would like to start by thanking my beautiful friends who have flown down from Delhi. And so I'm going to be sure next week is day one. In fact, my dad, we all know how this industry works and all have been working day and night. But that's the one who's been waking up from the end at 4 a.m. every time I'm working today and picks me up and has been there. He's been the knight in my shining armor. He's been amazing and very supportive. So thanks to my beautiful parents it's been easier when your parents are supportive. So it really does help. And cheers to all the female winners today. I think it's a great contribution for all the winners today. But I know we've all struggled and we've also been losers in our journey. So it's important to realize the effort that is taken for all of us to reach where we have today. And I'm so proud of each and every one of you. Well done, ladies and gentlemen. Thank you so much. And I think Amasya has grown away with a beautiful link that we have. And of course, you make them super proud. Super proud of you. Congratulations again. Thank you very, very much. And our due regards to you all. Thank you for joining us as well. And with that ladies and gentlemen, our next accolades and all results, please make this moment all yours. Gayatri Sethi, give it up for her, please. We are here. And I think this recognition is so important for us with the youth because it helps us dream bigger. And I definitely like to thank three main pillars of my life, which is my family who's watching this on the live stream. My friends who are supporting me constantly, even when we disappear for days and days at end, because as Anandri said, without our supporting family and friends, we'd not be here. And most importantly, my mentor and my work family who's given me the win under my ladies. I really, really like to thank them. And yeah, I think it's a great evening. And it's just the beginning for a lot more to come. So thank you all. Thank you very much. And congratulations. You definitely inspire us with your work. And I'm sure you can see that sense of pride lingering on our presenters' faces as well as they really act as a cheerleader along with you all to applaud our super-duper girls. Congratulations. Thank you so much. It feels amazing. It's truly a wonderful time to be under 30. I would like to start with thanking my mother, the iron lady who's raised me up largely by herself. She raised a naughty kid, so we've introduced all the women out here for this purpose. Thank you for having my friends. That's a huge blessing. But I'd also like to thank my work family, Madison. It's one company where I've never felt not going into work every single day. So thank you so much. Congratulations to you. So with that, ladies and gentlemen, lighting up the stage of next would be Chirag Chandiramani, the director. Please make sure you're classed. Truly appreciate your peers. And Chirag, I'm going to ask you, of course, your acceptance speech. And of course, what is the inspiration behind your dress sense? You know, I've been watching these awards shows since I was a kid. And every time someone went on stage to give an acceptance speech, I tried to practice in front of the washroom mirror. And I didn't really realize that it's going to be my chance someday to be in that place. A quick one, a few years ago, I saw a lot of people, a lot of people excited in my organization because they were shortlisted for the impact.  And I said that, okay, maybe one day if I will, when I will be ready, maybe I'll be there, mom, dad, the time has come. Yeah. Truly my peers, my mentors, thank you so much. Congratulations to many more girls, I must say, Chirag. And with that, ladies and gentlemen, I would walk up on the freshest energies on the stage. She's a diva and she is teller at what she does.  Unless you put her in hot water, you wouldn't know how strong she is. So give it up for one of our strongest contenders. Give it up for Meghana Chandani, the associate vice president, social media, every planet. Social media. So young and such an achievement. What makes you, Honestly, a lot of people, I think of course, my family, it's a show. But I think I really want to thank my co-founders today. I think what they've built at social media, the culture that they've sort of built for all of us is probably the biggest reason why I stand here today. So thank you, Vikas and Sunil. And this one is for one of your congratulations. It's an honour to be a part of this list. Thank you. Thank you, Meghana. You're not just, you know, just pass the crossing line where you zoom past it. Keep it, you know, with that spirit, just beyond. And with that, ladies and gentlemen, we're neising up our list next up is Anirudh, where you go follow. We are on the stage and I'm back for making my fear of public speaking down to you. Thank you so much. Actually, I'm on the show. Both speakers as well. So here's to you speaking very, very well as well. And on that note, ladies and gentlemen, give them on stage, Srishti Kamboch. And Srishti dressed in six yards of elegance. Congratulations to you today. So since the team has always been to keep things short, I just want to say thank you. And I hope you've seen the recent weekly campaign. Win for it. Thank you, Srishti. Then you will give me a shot and stand again with that. Sandosh, we will once you're done with your lovely conversations on stage. We will say thank you to you, Sandosh, for doing the honors and of course joining us, sharing our super duper winners right in there. And while our elite presenters are stationed on the stage, ladies and gentlemen, before we really move ahead, we would once again like to again thank our partner for our event without, of course, without the support. The significant and big possible. So all the energy, so gratitude, ladies and gentlemen, as we play out and hear you from our co-powered by partner, Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. Fanco. stream India tour of West Indies, three ODIs and five T20s exclusively on digital medium no mainstream TV channel. You want to give it out ladies and gentlemen before I announce the dates for them from 22nd July to 7th August 2022 prime time 7 p.m. onwards. So continue doing the FAFSA that you join fan code and on that note ladies and gentlemen to join our presenters on stage. May I very warmly invite the co-presenters could we please request and of course you've got to cheer up as you welcome on stage Akshita Sao director marketing from share chat. So welcome Akshita, with a good round of cheer Akshita, very good evening. I hope you're having a good time. Let's also welcome Deepak Varanasi, our CEO, who we serve. Deepak hi and warm welcome to you. I know you've been very diligently you know listening to our living legends and sharing our spectators and of course our winners there congratulations to everybody who's been crowned till now and ladies and gentlemen with that we will be unstoppable but right before that I want to shake everybody so you believe that you are unstoppable. Give me a nice yes at least we are in a half the battle down. Do you believe that you are unstoppable? Director of Digital Strategy So the marketer round of cheer for Sunita, very much congratulations to fellow winners. So year back I this was actually the lowest point of my life a year back because I had lost my mom to covid and you know work gave me the much needed direction that I needed in life and I would like to thank my mentor Himanshu who is here and Gaurav who are the co-founders of Social Funga for always supporting me, my friends, my family and my team back at Funga. I think thank you impact, thank you peers, industry folks for making this happen. I think my mom would be super proud. Thank you so much for being here. We need a very very proud moment for you and ladies and gentlemen before this gets emotional let's go ahead let's keep roaring.  When I wasn't prepared for this yeah like you said I think somewhere eight year old Smithi is very proud. First of all I would like to thank Rich for making this happen for me. I have a lot of friends here so thank you guys a lot of my colleagues a lot of people who made this happen for me. My team most importantly my mentor I think he taught me truly how to make beauty democratic so yeah thank you so much and congratulations to the rest of me. Congratulations and enjoy your moment, make it truly yours and with that ladies and gentlemen some relentless round of applause because this is for Rhea Regi the senior member of my journey. Rhea Regi, we are burning. For this opportunity I think I'd like to thank all the good and bad decisions I made on my way to reach here and you know thank my family thank all the people I met along the way and I think it's good to be remembered in a list that's not called the job list so happy to be on this thank you so much. Thank you and many congratulations keep shining and just sparkling your life like you always do gradually extend your acceptance speech we want to see how does your winning emoji look like what's your favorite winning emoji. Can I just give it? Yeah I've had a lot of great leaders and mentors in my career so thank you to them and thank you to my family who have supported us in this all of us have this amazingly beautiful chaotic career so yeah thank you for all the support. Thank you very much and like you know like I think Prasoon as well mentioned that you know never never be afraid of the kiosk so here's to celebrating that kiosk and how beautifully you all do give it up for Anirudh Singla right up next to former CEO so we have a very interesting story for Pepper we started Pepper when I was 18 back in Vince Pilani so in our second year for college 23 right now I just look up it old but it's been a very interesting journey for us so far. I'd love to start with thanking my founding team members Himanshu Goyal and Kishan who will have with me equal partners in making this happen. Pepper what we are doing is very different from what we've seen in the overall ecosystem today Pepper is building a global content marketplace platform where we've been able to work with some 2,500 brands and empower over 100,000 freelance content creators to be able to create great quality content to our platform and I'd love to reiterate our mission and vision and it's a very different one from what we usually have which is we want to build the technological company that one day powers all content created on web and social and want to become the world's largest content company ever and I think that's the mission we're on I think India has to become a global creative superpower and I think all of that starts from all of us together coming together and celebrating this ecosystem so congratulations to everyone else and thank you so much. So content ruined the roost and we no doubt you are on saying that congratulations again and they say that dreams don't work unless you do give it up for our next tour in the house Krithika Singh the crew made my friend wave maker global Krithika you're really creating all the right kind of ripples in that lusty history thank you so much I think wave maker's colour and the warm somehow wearing it so thank you so much impact the word impact means two different things for me one thanks for giving me the word so yeah the second that working in the impact industry impact sector rather really in a different way I was part of the COVID-19 war room at the ministry of health and the journey was not something I'll ever forget I think this award today is not just for me but for each and every team member of mine at the COVID-19 war room because we just unexpressed what happened they all have gone through a lot because of COVID and this is to all of us congratulations all of you and there's one more thing I need to say not just the people working at the COVID-19 war room but there have been people outside the war room who have been silent for years I have a friend I would love to name him so half school he's the kind of people who gone out and worked for people without being associated with an NGO or the war room and it's for people like them that this award stands with me so thank you so much and my boss Karan because he's the one who said that Pritika enough of being in the shadows this is your time to shine and you deserve to be in impact in the future and I've made mine for me and Pritika for being here I think I'm done thank you so much Pritika before you leave the stage can I just give a quick hug and move forward to you and may you grow from strength to strength special good odds for the happy Pritika everybody I'm so sorry today is my best friend's birthday and she's been the only person by the way throughout the war room experience who was there with me so this award is also for absolutely special good odds to everybody who was associated with making sure they stand the helping hand and with that vibe of lucky inspirational ladies and gentlemen let's invite on stage Zee Shanshe the creative director digital Leo Burnett Zee Shanshe Leo Burnett this speech moment everyone who's been a part of my journey with when I'm standing here with all these legends on the stage like a brief shot right thank you very much keep celebrating the triumph and with that ladies and gentlemen special good odds and thank you let's say to our presenters let's give it up for our chief guest of the evening partner she Prasoon Joshi thank you very much for inspiring us beyond measure thank you to you people and I'm sure they're joining us on the stage enjoy the rest of the scintillating evening and now as we will have you back on the stage right a few seconds from now and ladies and gentlemen are you all on us to go ladies and gentlemen there is so much of impact in the room we're going to be resuming to celebrate the impact top 30 under 30 as soon as we have now we'll back on the stage and we'll be inviting our presenters to to join us and everybody needs to hold their houses because you've got to still clap and make sure that there is a adrenaline rush when our award winners really walk up the grand stage and I must say a very very grand stage in the meanwhile we give you those few seconds a little breather to pick up your phones and tweet the exact vibe that you're experiencing now ladies and gentlemen please tweet and share your pictures your winning moments of course we have a group picture in the end of all the awardees but right now just use the hashtag impact top 30 and let the world know what we are celebrating ladies and gentlemen we would be in the meanwhile allow me to just announce so that our presenters can be all praised up to walk up on the stage we would be very shortly inviting on stage Deepak Salvi the co-founder and chief operating officer from Tinkwari ladies and gentlemen I know of course Deepak would blame me for putting minutes forward and asking that bad question so you know what ladies and gentlemen there is work work work that goes on Deepak's mind always I asked him this one question in the rocket fire which he absolutely made like by the way and that was a win spot for it if there's another lockdown with celebrity who do you want to be locked down with now he says and he would he would himself come forward when he comes and joins as the presenter then what were the reasons but for now ladies and gentlemen let's keep clapping and as we have another walking up back on the stage along with Deepak Salvi as I said the co-founder and co-founder of Tinkwari joining us would also be Nirmal Shah the salesman from Fankhout over welcome to you but just tell our three gentlemen on the stage who are all set to crown the glory of excellence onto our next set of awardees the impactful ones ladies and gentlemen give it up you know I'm gonna have everybody's attention can you all clap to show me that you're all with me thank you you know what they make it happen some people who wish to make it happen but there's some people who actually make it happen so here's to all the make it happeners please give it up for Niyomi Desai what does this man is your wave maker now your sister is yours Niyomi Desai wave maker my very wonderful wave maker I just wanted to be seen yours to keep meeting me and thank you for letting me do what I do thank you getting this but I just like to say one of the books that I do go back to a lot is this book called defining decade there's this idea about identity capital that comes up a lot of the book and it's just a fancy way of saying what Ozzie and Prasoon said earlier it's about this decade which is our 20s is a great decade to invest who you are and your own identity and when I look around the room and when I look around what all these amazing people have done there's a lot of identity capital in this room so kudos to all my fellow winners and the thing with identity capital is you have to make unconventional choices and you need to have people in your life who support those choices in my case it's been my parents it's been my fiance who are here with me today so thank you for that it's also been my it's also been our co-founders at your bank who gave me those opportunities so thank you and your story identity gap i used to you be fantastic fabulous at first class ladies and gentlemen no prizes for guessing our next one monica month three thank you thank you so much i'm so so grateful for this platform this opportunity and to be able to share great people. Truly, thoughts become things. That's been my motto of life and I can see it manifest. So thank you so much. I would definitely want to dedicate this award to the people who always believed in me even when I didn't. For the people, especially Idiosphere, who actually gave me an opportunity to enter this industry. I was a stranger. I basically, you know, I have absolutely no idea about marketing and communications before I entered this industry. So this basically molded me to the person I am today. So thank you. Thank you so much. And thank you Aniluth, especially he's my ex-boss mentor. One of the things he taught me is make new mistakes every day. And that actually provided me the opportunity to grow so much and be here. So thank you so much and congratulations to all the winners. Thank you. Thank you very much, Manik. I love how you just spoke from the heart and gives to be fearless even while committing mistakes because that gives us an opportunity to learn, ladies and gentlemen, repeat the harvest. Our next is Shabazz Khatri, Director of Digital Mindshade. Thank you very much, Shabazz. Please keep rolling like you speak. The mindshade of the world is more than the vigor. I want to try. I want to lead. Leading up next is Neha Mingramala. Congratulations. Thank you so much. Congratulations, every winner here. I'm 29 and I'm just about needed. So yeah, lucky me. Just a little bit of a wipe. I mean, we may sound like we're a matrimonial agency or not. We're a full-service creative agency about five years young. But we actually call ourselves white because we call ourselves a brand's better half. That's what we've been doing all of these five years. Really enjoying it working very hard. Hopefully I want to be in the studio here sometime in the future. So let's look forward to that. Thank you so much. Looking forward and putting it out to the universe. May all those manifestations come true for you, Neha and very, very proud of you. Ladies and gentlemen, as we are almost in the last leg of celebrating our much-celebrated young achievers, the stars. Give it up for Kavitha Mania, the lead creative producer, Subhari Studio. Kavitha Mania, Subhari Studios. Kavitha, congratulations. Good morning, speakers. So I'll give you a shot. Firstly, I'd like to thank my parents. Obviously, if you are them, that would be great. Yeah, she is. Yeah, she is. I'm sorry. And good love. I would like to also thank everyone at the collective, Subhari Studios. They've given me the opportunity to do what I did last year and this would have been possible. So thank you. Kavitha, many congratulations. And another artist here for the one, the lady in red blue. Like Kavitha, many, many congratulations. With that, ladies and gentlemen, the one, the penultimate winner who made it to the list. I'm going to give it up for Anand Kaushik, the head of production, chef of the content, Kavitha Mania. Kavitha Mania, please. And congratulations. All of you who are not in the air in person, I have a limit there, but I'd like to take this opportunity to express my deep gratitude to the exchange of media and to the members for giving me this precious teacher's number. And also, I'd like to take a moment to recognize my parents who are always trusting in me. My friends, believes and mentors who are pushing me. And then that organization, organizations, and school founders who give me unparalleled opportunities to learn and learn. I go to Mumbai about three years ago. It become a stable and promising to live in the tech industry, not for one team to be needed in our business. And it's moments like these that make that leap of faith, that constant hustle, that hard work onwards it. So, thank you for giving me this moment. Thank you for giving me this night. Congratulations to all the fellow winners and cheers for always following our dreams. My name is Anand Kaushik. Actually, it's German. Thank you very much, Anand. You too have a bright, bright evening. And thank you for giving us a reason to celebrate you. Ladies and gentlemen, our final winner of the evening. But we all need to bring it up this time for Kusher Lalvani, the group stage copy, Den Suber Chutney. Ladies and gentlemen, Kusher is not here with us. But I'm sure he does have a message for all of you stunning people. So, let's have a look. Thank you to the duty members for selecting all of us. So, congratulations to my incredible peers over there right now. When I started out, I never thought I would make it to one of these lists because I was constantly surrounded by people who I felt were far more talented and deserving than me. So, it means a lot to be selected this year. And once again, thank you, everyone. Have a great evening and enjoy yourselves. Thank you and many, many, mighty congratulations to you. And ladies and gentlemen, with that comes in a very, very special moment of the evening. I would like to definitely retain our presenters along with Srinabh Lahuja on stage, please. And I would be very happy to be inviting all our award-givers, the presenters back on the stage for this very special moment that I'll be announcing right in some seconds from now. Could you please have Josie joining us back on the stage? Surya Jha, Santosh, Mr. Padi, could we have you back on the stage? Akshit Sao, Nirmal Shah, and all our presenters, please, if we could have you back on the stage because this is a special moment and we would love it if we have all of you in the frame on the stage, please. Ladies and gentlemen, let's welcome them to the good round of cheer yet again. Deepak Paranam to Akshit Sao, Mr. Santosh Padi, walking on the stage. Laura, if you're here, please do join us, Mr. Josie. And of course, that looks like a force on the stage, Mr. Kishore. Thank you very, very much to all the leading men on the stage. And with that, ladies and gentlemen, it's time that we release in your very own, this presence, the special edition of The Impact, top 30 under 30. Of course, give it up for the lady, ladies and gentlemen, Mita Nyazis, because we want to say big congratulations to all of you for making sure that we celebrate the special edition launch and the reveal of The Impact, top 30 under 30. Big congratulations again. And before I request all the winners, before the performance, come up and take a group picture, we would once again like to thank our authentic partner, Wycom 18 and Franco, which is co-founder of Impact, top 30 under 30, and to all of you who took the time out to join in the celebration. Ladies and gentlemen, I want all the attention in that because to just say thank you to you all and express our gesture of love and gratitude. On the stage, the Associate Editor in Impact magazine, give it up to her girl. Please, ladies and gentlemen, this is definitely one of the most delightful events we organize here at Exchange for Media. And I must say, more than the winners is the pride that we see in the eyes of the parents who are here who literally see their babies, know how to successful, you know, professionals and husbands and wives who kind of stood by each other and who showed up here and most importantly, friends and relatives who will cheer it for you all, all evening. Thank you so much for being here. This is me happy on behalf of Impact and Exchange for Media. And now ladies and gentlemen, let's hear those glasses clinking. Thank you. Ladies and gentlemen, ladies and gentlemen, I think that was said in a lot of style. Thank you. You're up in the style of the ocean and of course the happiness ocean just when I must say, thank you for that, you know, that word of thanks I must say in all the words that you said. It's the energy of pride and peace, proud ladies and gentlemen. Just once again, before we have the more the merrier the group picture, let's once again play out an ad from our presenting partner, like on 18 Open New World. Please, I'm cheering you out. Two seconds to go before every video on the achievers, come on to the stage for that big celebratory picture. Let's play the AV of our second partner, fan code. The new way to watch and follow sports, which is Go Powering Impact, top 30 under 13. Let's have the AV please. The new way to watch and follow sports, let's once again play out an ad from our presenting partner, let's once again play out an ad from our presenting partner, there's a little shunt that I have now, which is that before we hop onto the stage to have their group picture, all of you have to dance your way onto the stage. We want to see your victory march, all the achievers, all the impact, top 30 under 30, you got to walk up the ramp, walk up the stage with your, with a winning march, right? Are we good to go? Inviting all of you on the stage please, for a group picture right in there, off of the stage and creating the right kind of reference. Everyone, 28 of you walking after the stage. Of course, two of you connected with us, digitally right in there, so feeling very, very proud of yourself for being here. Good.  All right. So come Monday morning ladies and gentlemen, I'm the person that you are on net.com. I'm going to repeat impact on net.com. You see this special issue very much, which I'm sure you're going to treasure it always. And you will obviously get major bragging rights, like my team believes in for sure. Please remember to add the hashtag, hashtag impact, top 30. Do your social media posts, you're going to be posting all the stunning pictures that you took, cheers to a very sparkling evening. Let's raise the toast to love, friendship, camaraderie, all the ideation and all the love. Shake hands signing off. Take care. Stay safe and big thank you from my team to all of you. From the back, Nancy and the stream. Show me just through. Thank you so much. Enjoy yourself.