It's true that Filmic Pro is one of the best camera apps on the market hands down, but its current subscription model might not be the best option for everyone. So in this video, I will introduce you to the camera apps that I find great alternative to Filmic Pro. For those who don't know me, Bennett Grazer here with smartphonefilmmaking.com, the best online course helping you take your mobile video skills to the next level. In this video, we will be looking at three camera apps alternative to Filmic Pro that will not break the bank and provide you with similar, if not sometimes better, results. One of the questions I get asked a lot is, do I need to use a third party app to shoot high quality videos? The answer is no. The iPhone's native camera app is more than capable of shooting great videos. If you know how to use it to its full potential. I use it all the time for shooting quick videos and b-rolls. It is a great option for those who want to keep things simple. However, if you are looking to have more creative control over your footage or want to achieve a specific look, then using a third party camera app is a great option, especially if you're serious about making videos on your smartphone. If you want more control over your video, you might consider one of these three apps. Let's look at the first one. If you want an intuitive and easy to use app that doesn't have too many distractions, then the Protake app might be just what you're looking for. The interface is clean with a simple design. It also has similar features to the native camera app where you can set and lock the focus and exposure and also switch lenses quickly. The Protake app is free to download and will give you access to the auto exposure and focus feature, including the portrait video that will blur the background. So if you don't have cinematic mode on your iPhone, this is a great option as well. I talk more about it in this video up here. However, if you want to use the Pro mode, which offers similar functionalities to Filmic Pro, that gives you complete manual control over your camera, you will need to sign up for their subscription plan. What? Another subscription plan? Come on, hold your horses there. The first year is $14 and the following year will be $21, at least for my country here in Switzerland. Now, I'm not a fan of subscription models either, but considering Filmic Pro's recent price update where you will have to pay $50 per year is still a cheaper option for the similar features you get. Depending on what new features Filmic Pro will add in the future, $50 a year might justify the price hike. But for now, let's move on. I find that the interface when using the Pro mode is more user-friendly than Filmic Pro and like Filmic Pro, you have the focus and zoom wheel to your right and the ISO and shutter wheel to your left. Waveform and histogram are also included, which will help you nail your exposure. You also have the assistant controls that include zebra, false color and focus peaking. You also got your audio meters for monitoring the sound. You can also use external mics for better audio quality. Another great option is that you can shoot in Dolby Vision and ProRes or if you just want to shoot in 10-bit, you will also have the option to do that. You also have the ability to use it with different accessories such as an anamorphic lens and a DOF adapter. Dual mode will also be unlocked, which works similarly to the Double Take app by Filmic Pro, where you can use two cameras to record simultaneously. There are many more features I haven't discussed, but overall, I'm sure this is a great alternative to Filmic Pro as it offers many similar features. I suggest you test it for yourself and see what works best for you and your shooting needs. But what about these video apps where you just have to pay one time, Bennett? Well, I got your back for those who are not fans of subscription models. The following two apps that I want to talk about are one-time purchases, as long as they are not acquired by Bending Spoons, right? So the second app is the Beastcam app for a one-time payment of only worth $99 with no hidden extras. No surprises, guys. This is probably the most affordable camera app on the market for iPhone users. Now, the interface does look busier compared to the Pro Take app, but you have all the basic controls you need laid out around the screen. And once you get to know where and what each setting does, you'll quickly get the hang out of it. It has a wide variety of features, including 10-bit HDR and ProRes recording. You can also choose different bit rates, also hardware support, such as if you're using a DOF adapter or anamorphic lens. And I like how it shows the frame rates supported by the chosen resolution. So with 4K selected, I can shoot up to 60 frames per second. You can also choose different built-in microphones or use an external mic. Audio meters are also included for monitoring the sound. You also have your manual controls such as wide balance, manual focus, zoom, ISO, shutter speed and exposure value that you can log individually. You can also use the autofocus and auto exposure radical, similar to most pro video camera apps for point and shooting. A histogram is also included at the bottom right to help you with the exposure. You also got your visual analytics such as focus peaking, zebra and false color to help you get the perfect exposure and focus. Unfortunately, it doesn't offer any time-lapse feature, which I like to use whenever I travel. Also, you cannot shoot in log, which I prefer when it comes to color grading. But overall, a great app that gives you the important basic controls without breaking the bank. Last but not least is the pro camera app by Moment, which is my favorite camera app of the three because of its wide range of features and controls, while still being user-friendly. The interface is clean and well organized. Without feeling overwhelmed, you have all the essential controls right where you need them. The interface does look quite similar to the native camera app, which I like. On the left side, you have your audio levels. Further to the left, you can set your resolution and frame rate and select your picture profile, which includes flat and log. Unfortunately, there is no settings for choosing 10-bit HDR Dolby Vision, which I hope there will include with a future update. To the right, you have your manual controls such as shutter speed, ISO, exposure value, manual focus and auto-wide balance. Unlike Filmic Pro, where you adjust the wheel to change each value, the pro camera app uses a slider to adjust each setting, which I actually got quickly used to. What I really like is that you can set your shutter speed freely, like 1 over 1 of a second, as opposed to Filmic Pro, you're limited to a shutter speed of 1 over 24 of a second. Having the freedom to set your shutter speed low allows you to have more motion blur in your video, which can be used creatively and can help when shooting in low-light situations. You can also choose between different shooting modes, such as photo, slow shutter and time-lapse. Their time-lapse feature honestly is awesome as you can add motion blur that helps sell the time-lapse effect, which is a huge plus point. Usually I would have to add motion blur in post, but having this feature really saves time and if you're someone who likes to shoot hyperlapse, even better as you can use the motion blur for that as well.  You can choose between RGB histogram and waveform. You also have assisting tools, such as focus peaking, highlight and shadow clipping. At the top right, you can quickly switch lenses. You also have your focus and exposure radical, which also can be used separately just like in Filmic Pro. You also have the option to customize and save your settings using the preset option. This saves you time from having to adjust each setting repeatedly. Now, for a one-time payment of $699, you get the video features. If you want the time-lapse mode and the motion blur feature, you can additionally purchase the Pro Bundle for $499, which I think is worth getting as I haven't seen this feature in any other camera app. Now, there is a lot to know about the Pro Camera app by moment and I've just scratched the surface on how you can use this app to its potential to shoot high-quality videos. Now, if you want to learn more about it, I've just released a comprehensive lesson inside the smartphone filmmaking course that covers everything you need to know about the Pro Camera app so that you can immediately start using it to shoot amazing videos. On top of that guys, you can also join other students in the course and be part of our amazing community, which is filled with passionate mobile creators worldwide. So make sure to check it out and if you're new to filming with your smartphone, make sure to also download my free smartphone filmmaking guide which has helped thousands of people just like you to start filming amazing videos with your smartphone. And make sure to also be subscribed to my channel so that you don't miss any future videos. Make sure to leave a like and if you have any questions, feel free to leave them down in the comments below. Thank you so much for watching. You guys are awesome. Keep it mobile and I will see you in the next video.


Hey Bolo buddies, thanks for watching. My name is Courtney also known as a Bolo buddies And I've got 32 Bolo items coming your way. These are my bread and butter Bolo's items that I sold for $35 or less. I'm gonna tell you where I got it what I paid for it and what it's sold for We are gonna move through these Bolo items super fast so that you can learn quickly Let me know down in the comments as I'm going through here If you see an item that you would have walked right past because I'm gonna guess that there's probably gonna be quite a few because I source really cheap and I pick up items that some people would just pass by Alright, let's get started. We're the first item here This is not an item that I would have picked up typically But it came in a thrift store mystery box and I was like, I'm gonna try it. So homeco I believe is vintage home interiors I'm not a hundred percent sure on that, but that's what I think I sold these for a best offer of 1350 the buyer was all in for 21 89 and actually sold quicker than I expected Here's what I do to show measurements of my items. I just think it's easier that way to just post a photo The next item are these a despicable me many figures I pick stuff up like this at garage sales in bulk all the time I also get them in mystery boxes. This one sold for $15 the buyer was all in for 24.03 with tax and shipping Avon SpongeBob SquarePants got these at a garage sale for $1 sold them for $15 plus shipping The next item are these vintage 1974 it's a brooch and it's got like movable hands super cute item I picked a whole bunch bunch of these up at a thrift store I paid 50 cents each for them a lot of them have the fragrance glaze that's inside of them Which is pretty much expired. I mean these are from the 70s people are more buying it for the nostalgia of the actual pin Not for the stuff inside of it, but those things have been flying out of my store people love them I mean it was a nice surprise. I picked them up thinking these might do okay They'll probably be long tail and they have sold really really well This one sold for $11 and 25 cents plus shipping The next item I picked these up at a garage sale and it was a bulk lot of vintage fisher price little people like this um My cost of goods after I averaged it all out was probably about a buck for this and you can see here You know, they're not in great condition some of the paints coming off But I ended up selling these for for $18 and 75 cents plus shipping the buyer was all in for 25 57 on that Here is another one of those fragrance glaze. Uh, this one is a necklace This one did not do as well as the brooches. I only got $9 and 50 cents for this the buyer was all in for 14 15 And again thrift store 50 cents Here's another one of those fisher price little people Um, I looked her up and decided to sell her separately She came out of a mystery toy box that I purchased on youtube from auctions for you I'll link her down below if you're looking for inventory. I sold her for $10 the buyer was all in for 15 73 This is a spoon like a ladle. I got this at a garage sale for two dollars. I just thought it was really pretty It's got the pattern on it um I don't know if it was silver plate or what I can't remember 19 or I'm sorry 1847 rogers brothers a I think that might be silver plate But I sold this for $26 and 25 cents plus shipping So even if they're not sterling silver people are still looking to complete their sets And if it's a really pretty pattern like this, I will typically pick those up The next item is this vintage 1992 scripto erasable pins. These are new old stock vintage It's got the cool light colors on the front of the packaging Got this at a garage sale for 25 cents and I sold those for $18 and 75 cents plus shipping This ornament is a stargazer lily fairy hallmark ornament from 2012 It is retired to pick this up at a garage sale for 50 cents sold for $15 plus shipping Okay, these hats do I recommend that you pick these up? Yes and no if you are a patient long tail seller and you can get them cheap I say yes if you are impatient want to sell things quick and For big money. No These take a long time to sell. It definitely takes the right person that's looking for what is on the patch on the front I sold this one for $18 and 74 cents plus shipping the buyer was all in for 28 19 I got this at a garage sale for 50 cents. I want to say I picked up maybe 15 to 30 of these I picked up a bunch most of them are still still listed. I probably sold 10 or so maybe 15 I bought a whole bunch. I don't remember the exact numbers. It's and it's been a while ago probably probably last summer So yeah, long tail item for sure And a lot of them are still sitting this chuggington wooden railway play set. I got this on facebook marketplace. It was a A lot of stuff That I picked up these this chuggington brand does pretty good I sold a bunch of the trains separately that came with it But I put one train with the railway this sold for $26 and 25 cents The buyer was all in for 50. Oh five was shipping my cost of goods on that was about three dollars This key. I don't know. I just decided to list it to see if I could sell it and it's sold Can you believe it? So that would be me in the comments saying I not I would not have listed that item But I sold over nine bucks and the buyer was all in for 14 23 and I had about 10 cents in that item Play school heroes transformers rescue bots. These are the little replacement Figures that go with the play set I sold these for a best offer of 18 dollars the buyer was all in for 25 46 for these two guys And I got these at a thrift store for a quarter This plush came out of a mystery Sorry mystery Plush lot that I picked up from donatella bottolino her youtube channel. Actually, I didn't pick it up This was gifted to me from noelle farm girl scavenger Check out her channel. Check out donatella bottolino. They are both awesome channels donatella bottolino sells to resellers She does that with auctions for you. They go back and forth on each other's channels I will link them down in the description and noelle farm girl scavenger is a Bolo finder, but she was on donna's channel one night and she told donatella Bottolino to send me a 50 dollar plush lot And it was a 50 dollar free shipping plush lot and I unboxed that on my channel You got to definitely check out that video, but this little puppy dog sold Super fast. It is a Douglas cuddle toy jack russell terrier plush dog Sold it for a best offer of 16 dollars the buyer was all in for 24 72 And like I said, it sold really quick. I probably could have held out for more But I was just going for the quick sale So noelle if you're watching thank you again for that nice gift It was super fun doing that video with you and donatella bottolino This plush lot was awesome All right. I also sold this barbie. So it is like a clone doll. Check this out.  This was in a bulk buy Not something I probably would have purchased on its own. I think this was in the bulk buy I've got that I paid three dollars for it. So I'm pretty sure it was in this barbie buy I bought but kind of a weird different item It took a long time to sell. I'm actually surprised it sold it all but it sold for 16 dollars The buyer was all in for 24 70. Let me know what you have listed that barbie clone Let me know in the comments. This little tea set came from a garage sale. It's super super cute It's 10 and it's you know, it's not in great condition. It's really old I sold this for 18 dollars and 75 cents and again that came from a garage sale for a buck in the buyer page shipping This mask came in a thrift store mystery box and I sold this for 25 dollars The buyer was all in for 34 51. It is a 1999 paper magic group gorilla ape face mask Damaged house of hatton patriotic santa Okay, I have a video where I sourced this a thrift with me and I told you guys that I was listing it even though It was a hot mess I'm telling you Things will still sell broken if people are looking for them somebody's probably going to take something and glue that up and it's going to look pretty good But when they're done with it because you know, it's cracked along the seams and you can probably just glue that up But I ended up taking a best offer of 20 dollars on that and the buyer was all in for 28 89 for this broken ornament I got this at the Goodwill. So it is in that thrift with me video It was in a bag and I think two of them were broken I can't remember if the other one sold or not, but um, this actually sold faster than I expected for sure Ivory soap if you see this vintage ivory soap it will sell I I did pay up for a little a little for this. I paid $2 and 25 cents. I think it was 75 cents a bar And the reason I did that is because I just wanted to list it So I could show you guys that these types of items sell I sold this for a best offer of 12 dollars and 50 cents and the buyer was all in for 20 dollars and 96 cents for these three bars of soap These are 1996 pro stamps baseball team And I got these at I don't recall actually I didn't I think it was a long tail item before I was actually like really um putting it in my custom skew what what I paid for things and where I got it But um, oh no, I did put it here garage sale 50 cents. I apologize Sold these for a best offer of 20 dollars plus shipping The next item is this vintage notter bobblehead dog. This came in a thrift store mystery box I sold this for a best offer of 30 dollars and the buyer was all in for 39 30 for that This stroller is um a part of the play school dollhouse that I parted out It came with a bunch of furniture. So I part out the furniture I sold this for 12 dollars and the buyer was all in for 18 35 And I will show you guys on the bottom. There is a number see that m 6085 You can put that in your title and that sometimes helps people find your item I usually do but it doesn't look like I remembered in this one Vintage 1999 concord liberty bell dollhouse miniature lighthouse figures So these are meant to like go in a dollhouse on like a little shelf And um, I got these at an estate sale And I sold them for 25 dollars and the buyer paid tax and shipping for that all in 30 to 20 And I had about a dollar in this The next item is this star wars galactic heroes. Um It's an arena creature. I don't know. It's a toy figure. It was in a mystery box from a thrift store I had no idea, but I thought it was cool enough to look up And I'm glad I did because I sold this guy for 12 dollars plus shipping the buyer was all in for 1809 These stencils I paid a little more probably than I should have for I paid six dollars two bucks each for them They were a long tail took a while to sell but I flipped them for 19 the buyer was all in for 35 23 This next item came from the Goodwill bins And I left the bins and I went to a thrift store and I went back to the bins and went through the same Picked over bins that I had already looked through and I found this And that's just kind of a cool little story that sometimes you just you know miss it the first time, you know And this is a bread and butter A dollar 79 a pound is what I pay. So this didn't cost me very much I sold it for seven dollars and 50 cents the buyer was all in for 13 79 It is a fisher price little people jumbo chunky boat from 1974 So this is more for the bigger fisher price little people This vintage Siamese cat is super cool. I got it at a garage sale for 50 cents flipped it for I'm sorry flipped it for 25 plus shipping the buyer was all in for 32 70 on that Cute little thing playmates half-shell heroes teenage mutant ninja turtles figure Got this at the Goodwill for a buck and I sold it for 12 dollars and the buyer was all in for 18 63 He's not very big just a little guy This vintage barbie. Uh, this is a general mills barbie. This is more of A harder to sell item if I remember correctly this went internationally Um, let's see I didn't write it down. I think this one went for full asking price internationally for 25 89 plus shipping This little kinner baby buddies This came out of a mystery toy box that I got from auctions for you I sold this for 20 and 72 cents plus shipping This other one is a different style, but it is also a kinner baby buddies Definitely look for these. They do really well. I can't remember where I got this one I sold it for 19 dollars and 24 cents plus shipping There's probably just in a toy bundle. This one's really cool If you guys don't know about annalee some of the annalee dolls can do pretty well. This is a brooch I've never seen a brooch before this was in a mystery box that um, I got from a thrift store I ended up taking a best offer of 20 dollars on this and the buyer was all in for 27 39 I think I still have one of those left for sale in my store. So My ebay store and the other places that I sell are linked down below I start my items on ebay and I cross post to mercari and poshmark sometimes etsy sometimes facebook But my three main platforms are ebay poshmark and mercari ebay is My number one love ebay, but getting your um different eyes on your items I definitely recommend that so if you're interested in learning how to cross post I have a link down in the description. I do use list perfectly I can cross post in bulk so I can take 20 30 40 items from ebay over to those other platforms Really quickly. Um, again, I use list perfectly There's a link below if you watch the video and you want to try it You can use coupon referral code bolo buddies all one word that will get you 30 off your first month There's also other links down there for things that I use like worth point and stuff like that if you want to check it out um I'll link some other videos in the comments And there's also going to be some videos popping up here and a subscribe and video down here So click on one of those and join me in another video. Thank you so much for being here Be sure to like comment subscribe and share and thanks for watching


Some of you need to remind your friends how astonishing their lives are this week. Send somebody a text today saying, hey, somebody was talking today about not losing the astonishment of your story. I think your life is astonishing. Just that's kindness. Send them a text today. Just that will make someone's day and someone's week or month or year.


a lot of scripts and a lot of, you know, the old 1980s coaches that never even saw real estate are out there saying that we need to call them up, you know, screw the relationship, we need to say, hey, do you want to sell? Do you want it?  And it's like, you don't know me, Mr. Seller, but will you sell your house so I can make a commission? Because like, I need some money today.  And I'm just like, you know, that's all geared around what the client can do for the agent. And what I want to do is I want to teach agents how to figure out what the agent can do for the client. And so I'm trying to reverse the entire mindset and the new agents have no idea. All right, ladies and gentlemen, welcome. I have a special guest for you today. Ricky Karuth is on with me. We're going to be chatting real estate a little bit at the end. We're going to discuss a little bit more about the event that we're doing together along with Danny Morrell, Colton Lindsay, Joshua Smith, Chaston Myles in September over in Dallas. But first I wanted to introduce Ricky. This is the first time we're kind of connecting via social media. So Ricky, welcome to the show. What's up, brother? Appreciate it, man. Yeah, good to see you. Yeah, man, looking good, dude. Looking good, man. I heard a lot, man. I heard you're killing it. So obviously a lot of our audience is going to be kind of, you know, shared. But for the people who don't know you, just a quick little one minute introduction so they get to know you a little bit better. Yeah, for sure. So got in real estate when I was 20. Roofed houses before that with my father grew up roofing houses. Made a million dollars by the time I'm 23. It was 2003 or four right there. And then the market crash lost everything. Bought a lot of property, over leveraged, lost it all. Didn't know what to do with money. So lost everything, went back to roofing houses, was living in my car, slept on friends' couches, went back to roofing houses, worked on an oil rig for a year. During that time in my life, I read 100 books. I was really curious of why I failed. And I felt so blessed because I was in my mid-20s and I watched people that were in their 50s and 60s going through the same exact thing. So I felt overly blessed and I knew what was going to happen. I knew I was going to figure it out, come back, bigger, better, stronger. And that's what happened in 2008. I got back in real estate. I got laid off in the oil rig, kind of forced back in. Something one of those books made me realize that the reason I failed was because I focused so much on the deal, the money, the transaction, the closing, and then something happened where just a switch flipped. And I was like, it's about people because when the market crashes, people don't go away, properties don't go away, transactions continue to happen every single day. And that's when I realized, man, I saw some clients of mine that I represented when the market was good. They were still buying and selling at the bottom when I was working on an oil rig. And I knew this because I was watching the market and tax records and stuff. And that was like an aha moment for me. So when I got back in, I just started focusing on people, not money. And that's when like the first couple of clients I realized, I was like, man, these people are like going to be lifelong friends. I said, okay, now I'm onto something.  So that's basically what happened. I've been selling 100 properties a year since 2014 as a single agent. I've been the number one remix agent in Alabama three times. And since then also a couple of years ago, I wrote a couple of books, started coaching for free, speaking all over the world, all that good stuff. That's awesome, man. So 100 homes a year since 2014. So that's five years going on six, man. That's incredible. And you're doing it as a solo agent. Explain the transition going to social media. What kind of, you know, sparked that and you need to start really putting yourself on the social media and coaching and helping people and that kind of stuff. Well, when I came back and like from 2008, when I got back in and realized that's when I really learned everything, but I didn't know that I had it. I would just, I just thought I understood, but I had to implement it for six years before I got to 100 deals.  When I got up to 100 deals, I thought, okay, is this real? Because I've done this before and lost it. So, you know, 2014, 100 deals, 15, I was like, okay, I think I got something 16. I said, okay, after three years of selling 100 properties a year, unlike some of these coaches who've been in the business a couple of years, they start coaching, you know, I not only came in, made it all, lost it, came back, made it again, but then I waited a couple of years to make sure that it was real. And then it had something that I could really share with people. And that's when I was like, okay, I need to share this because this is really special, the way that I did this. And so that's kind of, you know, and two, it's like, I want to be the best in the world at something like, so all my life, you know, I was like, I want to be the best award at football. You know, when I was a kid, I wanted to be the best guitar player, the best artist, like I tried, I did all kinds of things and won all these contests and stuff. And in football, I got up to where I had a scholarship, but, you know, like your body can't take but so many years of brutal working out and contact. So, you know, then I got into real estate, want to be the best there, lost it all. And when I was working on the oil rig, I was like, I want to be the best guy on the oil rig, you know, like I was literally planning out a career on the oil rig until I realized I could get back in real estate. But then when I conquered real estate, my local market, then I was like, man, this is just local. I can't, like this is not, I want to be worldwide. And so that's when I said, okay, this is maybe I need to write books and start speaking and stuff like that. And that's kind of what led to it is that I'm on this journey to be the best in the world at something that I can help people and empower people. And this is, this looks like this is my path to doing that. So that's kind of why I did it is just because I'm always trying to go to the next level with something. And that's big man, you know, I think a lot of people that are doing well share that like you mentioned, you always want to be the best. And I've said that to people and some people just they don't get that maybe because they weren't athletes or maybe they just haven't gotten around the right people, they don't understand that attitude. And I think for a lot of people getting into the business, especially real estate, they just kind of want to coast. They're like, Oh, if I do a couple of deals, it's okay, or they want to do it part time, they want to dip their toes in the pool, they don't want to go all in, you know. And since you're coaching now, what do you think, if you were to summarize it to like the top three things, what do you think of the top three things that's like plaguing the industry and keeping people from flipping that switch like you did to really have massive success? I think what you just said about people not really just want to put their toes in the water because they're scared to commit. And like even the people who get, you know, dive in, they ended up being scared to overwhelm theirself with business. Like everything is everything around, you know, failure in real estate and business and sales comes all the way comes back to fear. They're scared of something and they're scared of something that doesn't exist. So I think they're scared to overwhelm theirself with business. They think that the service that the customer service is going to go down if a thousand people approaches them because they put so much out there. No, put it out there, overwhelm yourself with business for a second. So you can figure out how much you can handle. See, our success is predicated on how much we can handle. And if you don't know where the tipping point is, what you can handle and what you can't handle, then you'll never reach your full potential. You have to get to your full capacity and stay there all the time for years and years and years to get to your full potential. So I think fear and not wanting to overwhelm ourself with business. You know, when we talk about the fundamentals of real estate, I think one thing that is plaguing the industry is, you know, like high pressure coaching. Like, I think, I really think the way with the future is not necessarily, you know, trying to convert, convert, convert. I think it's, let's connect first, find out what's going on, how we can help them and then convert. And it makes the conversion so much easier when we're, we're not going for the conversion so hardcore right in the beginning because a lot of, a lot of scripts and a lot of, you know, the old 1980s coaches that never even saw real estate are out there saying that we need to call them up, you know, screw the relationship. We need to say, Hey, do you want to sell? Do you want it?  And it's like, you don't know me, Mr. Seller, but will you sell your house so I can make a commission? Cause like I need some money today. And if not, then get out of my way, let me know who you might know that can give me some money. You know what I'm saying? And I'm just like, you know, that's, that, that's all geared around what the client can do for the agent. And what I want to do is I want to teach agents how to figure out what the agent can do for the client. And so I'm trying to reverse the entire mindset and the new agents have no idea they're coming in, they're getting trained this stuff and they're using it and they're thinking it's the Bible. And so when they fail eight months later, because they only sold three things and that didn't pay the bills, they don't know why.  Here's the disconnect in the industry. There's so many agents out there who care about their clients and work hard and are professional. They're dependable. They want the best for them. They just haven't been taught how to communicate that to their clients. When they talk to their clients, they don't sound like they're, you know, professional and, you know, looking out for them. And so that's what I'm trying to do is I'm trying to teach agents how to effectively communicate who they are as a person on the inside to their clients.  When they wanted to buy something in two weeks, but you're trying to get them sign the line now, you know, it's like, let's listen to the clients and see another thing is every situation is different. Like all the training out there tries to put agents in a box and say, this is how you treat every single deal, every single prospect, you treat them exactly the same. This is how you follow up, you follow up after this many days, you say this, but every situation is different. So how can you say that you do the exact same method for every single client? We got to listen to our clients, figure out what they want, how, how we can help them and then develop a game plan around their needs, you know, as them as the client, you as the agent and this is what we're going to do to work together to make your, make your dreams come true. You know what I'm saying? Right. Yeah, no, I get it, man. I love it because and putting them first, I think it's something I've been talking about for a long time and people still, they don't get it because again, the old school trainers are just shoving the hard closes on them and I hear it too all the time and I try to give people some pointers and they don't want to listen. So I feel you on that. So moving forward, as far as you're getting your business, I know there's a huge craze and wave now like, Hey, you don't need a prospect. You don't need a cold call. You don't need the skills. We can just do everything on social media for you and your business. Are you still doing some of the old school approaches of making calls and going door to door? Are you fully now just like online? Are you on Facebook? What is your lead generation platform kind of look like nowadays? For real estate, it's literally hand to hand combat, dude, like voice to voice is the reason why technology hasn't and will not replace us. There has to be that voice to voice consultation. There's not been a closing without a conversation ever. I might have had one or two out of a thousand where I didn't actually talk to the client. They bought it through email. They were out of the country or something, something happened, but that percentage is so low. People have to be consulted through the ever change. The market changes by the minute and technology can't keep up with the market because there's this thing called pending sales that last 30 days and the code of ethics protects those pending prices against the public. Technology doesn't know those pending prices, but the agents do. We know it because we're in the deal. We're in the middle of it. The market changes faster than technology can keep up, to be honest with you. I don't think that's going to change because there's always going to be a process to close and there's always going to be that period of time of uncertainty of what that actual contract price is, but the agents know what it is and you can consult your clients based on the knowledge that you know, the inside information that you know. You don't have to tell them the price, but you can consult them based on what you know. Voice to voice is the key. That's how I still do my business. When I got in in 2002, I was 20 years old. There was no Facebook, Zillow, none of that stuff, but I'm still young enough to know how to use technology. My biggest thing is calling, creating relationships, and then a weekly email. Every single Wednesday since 2007 is how I built my brand. Now, I consider email social media. I mean, it's a place where I post content and create engagement. It's the same thing. I've built my brand there and I've shown consistency and dependability and hard work by creating original content every week. That's another thing. A lot of people are out there on social media with these automated posts and automated emails and stuff like that. It's not original, and the prospects and our clients and our customers and the public knows it's not original, and they're not interested in that kind of content. They want original content. Original content takes work. You have to put in work for it. That's why a lot of people don't want to do it. That's what wins is the original content, but I didn't use social media at all for my real estate business until I got into coaching. Then when I got into coaching, I said, okay, I have to do social media. That's how, because I wanted to be the best in the world. You have to use social media to do that. Then once I learned some of the things that you can do with social media, I was like, oh my gosh, I'm going to use this in my real estate business. I do use it a little bit in my real estate business, but I think all the people out there trying to shove social media leads and so you can build your whole business, social media. I think that you can do it. If you wanted to be a guinea pig and do a science experiment kind of thing, a social experiment, get out there. It can be done, but I think that the people that are pushing that are more so just trying to make money off agents, buy my program to help you get leads through social media. Those leads are the lowest efficient leads. It takes so many of those leads to get to a deal, but it's less up front work because you just pay some money, you get some leads. It's less up front work, but it's a lot more work in the long run because you have to follow up with so many leads to get to a deal. That isn't efficient, but everybody gravitates to that because it's less up front work. However, I would just love to just circle prospect. That's my thing. I pick a neighborhood like I pick my price point. If I want 4 to 500, 6 to 700, a million to 1.2, I pick that neighborhood, and now every single person I call is a prospect for that price and they already own the property and they're liable to sell it and buy something else. Two deals. It's just so efficient to do it that way. It's a lot more up front work. That's why people don't want to do it, but it's way more efficient and way less work in the long run. That's why I'm wearing a mat where I could do stuff like this and still sell 100 properties a year because I built my database so big, 12,000 people get my email, 2,500 open it up every week, but what's more interesting than that is the 2,500 that don't open it, that will open it in three years when they become interested. People are so concerned about open rates and engagement rates and it's like the impression meant something. They saw it in the inbox every single week for three years. They just weren't interested, but now they're interested. They're going to open it up and on their guide. Same thing with social media. They didn't like the post, but they saw it. Them seeing it means something. It means something. Yeah, that's huge, man. One thing you've been mentioning a lot these last about 15, 20 minutes is consistency and hey, it takes time. We got to do the work up front. That's the biggest backlash I get from people. It's like, well, Brian, I don't have eight months or a year to circle prospect and do that. Was there something that you did in that mean time? A lot of the new agents are going to say, I can't last six months or a year. What would you recommend they do to be able to implement this and really think long term versus just I need a deal today? I think the number one thing is to realize that this is a business and businesses lose money in the beginning. It's not a job. A lot of people, one problem with real estate and why there's so much failures because most people were brought up on a job where they clock in and then it didn't matter what they produced, they got paid the same amount, whether they produced or not produced. In real estate, you get paid on production. If you grew up getting paid by the hour and then it didn't matter what you produced, you could go there and stay on your phone for a little while. It didn't matter. You're still going to make the same amount of money. Then you try to switch your career into real estate, which you get paid for production and you go in there and you're treating it the same way and you're wondering why you don't make it. It's because there's a disconnect between how you view work and production and the dollars that you make. What was the question? What would you recommend to the newer agent who's saying, well, Ricky, I don't have time. Listen for your now business. Now business. People want to categorize different kinds of leads as though this is now business. This is future business. Everything is now business and everything's future business. People say my circle prospecting, that takes so long. I have agents that get listings their first week, closings within their first couple of months all the time. You could call somebody and they may be ready to do something right now. They may be ready to do something in eight months. If you call an expire, they may say, I want to hold off for eight months. You call it for a subowner. We want to try to sell it ourselves for a while. The Zilla lead comes in. We're just looking. We're thinking about maybe six months out. Everything could potentially be long term or could be right now. Everybody's viewing, how can I get business now? The quickest way to get a deal is to talk to the most people. You need to talk to more people that you've never talked to before, asking them what you can do to help them. You're in real estate. What can I do to help you? I'm in real estate. What can I do to help you? Listen to them about what their goals are, what they're trying to accomplish short and long term and make sure that you ask them if they have an agent they're going to work with and try to go ahead and establish this agent to client relationship. Are you their guy? Are you not their guy? Do we need to move on? Do we need to go forward with this person? Do we need to continue down this path to see where it goes? I roofed houses with my father. It took me eight months to make my first sale. Yeah, it's hard. Welcome to the club. I served tables and roofed houses for a while right there. When I lost everything, I went back to roofing houses, worked on oil rig and served tables again. You just have to do what you have to do. Brian Winters make it happen. How did he do that? We don't know. There's an it factor. He made it happen. I think people that make excuses, they're not going to make it in real estate.  I'm going to make this happen. I don't know how, but every day I'm going to do the best I can do to not only make enough money to pay my bills, but also keep this real estate thing going until I do make deals, until I do game momentum, until I do figure out how to create closing. You just have to do it. That's really the bottom line. It always comes back to that, man. A couple of things you mentioned that I want to wrap up with is you mentioned a lot of people have fear and then a lot of people need to wake up and actually treat this like a business. One of the other backlashes I get and I want to toss this to you to get your thoughts is everyone that I come across, a lot of them want to avoid building their communication skills and actually making calls and prospecting. They want to say, well, this guy said, I don't have to do it. So the guru said, I can just get the leads from Instagram and Facebook. I've drilled it into the head, but what do you tell people when they say, well, Ricky, why do I need to get better at communicating? Why do I need to make calls? Why do I need to go door to door? Why do I need to talk to people? Everything is online now. There's a thing though, man, when you get a Zill lead, when you get an Instagram lead, when you get a Facebook lead, what do you have to do with that lead? You have to call them right then, right then. And so what you're doing by trying to avoid the inevitable phone calls, all you're doing is prolonging the same. You're just putting time and money because you're paying for these leads, right? You're saying that, Brian, look man, people that don't make calls, here's the problem. They know that they need to make calls to be successful. They see me making calls. They see you making calls. All the top producers are making calls. There's a correlation between top producers and phone calls. They know they need to do it, be successful. The problem is that they feel a little uncomfortable. Well, hey, I did, right? You did when you first started. Every single person did. Why shouldn't they feel uncomfortable? That's natural. But to me, it's even deeper. And if you're really looking in the mirror and say, okay, why am I trying to succeed here? Do I have a family that I'm trying to support? What's going on here? Do I want a bigger house? Do I want to travel more? Whatever it is, you're letting a little bit of uncomfortableness get in the way of between you and all the things that you want in life. To me, that is the highest form of being selfish. The highest form because your family is depending on you to be successful. All your coworkers want to see you successful. Your broker wants to see you successful. All your friends want to see you successful. Everybody wants to see you succeed, but you're not doing what you need to do to succeed because you're just a little bit uncomfortable when you make calls. And you're using that as an excuse not to make the calls and succeed. And it's really crazy to me. To me, that's kind of insane because it's like you want something, but you're not willing to just do the just tiny little bit of uncomfortableness and it's a stage. When you make calls, it's like the first stage is you're uncomfortable. The next stage is that, okay, you did it.  The next stage is okay. I'm getting a little bit looser now. What do I say? The next stage is okay. This is what to say. I've got a few good responses. Now, how do I say it? The next stage is let's start to learn how to read people on the phone. And you just keep moving up the ladder until you realize, wait a minute, there's only a handful of different outcomes of a phone call. They love me. They hate me. They hang up on me. They cuss out. They give me their email. They want to do a deal. They don't want to do a deal. There's only like six or seven outcomes. And once you've went through the process enough times made enough call sessions, you realize that there's only a couple outcomes. We know how to handle each different scenario. This is really easy. And 70% of people we talk to are either not going to like us or already have an agent, but there's going to be 20 to 30% of people we talk to that love us enough to do deals with us and do business with us. Now we're in the future. And that's what we're going to build off of. And it doesn't matter how good you get. You're always going to have that 70% of people who just don't want to do business with you because of whatever reason, but you got, you build off the 20 to 30% that's there. But if you don't make the calls, you get 0%. So I don't know, man. It's, it's, it's, it is a frustrating thing to see an agent who really wants to succeed, but they won't put the work in. They won't make the calls. They, they keep making excuses. So no, no, no cold calling is, is actually like, it's almost like the wave of the future and stuff.  So quit putting time and money between you and what you inevitably have to do anyway. And, and what you, what you're trying to set yourself up to do with the most inefficient leads out there and just squash that. Let's just go straight to the source and call the most efficient leads out there property owners. Yeah, man. That's fantastic. So two quick things and wrapping up. Ricky, obviously we're going to do the, the summit in Dallas. Is there something you want to share with the audience as far as little hints and little nuggets of what you're going to talk about or anything? Well, to be honest with you, like, I think it's really cool what we're doing. It's going to be about the five stages of a real estate agent. I think it's really awesome. We have a theme and people can come there and they can actually, you know, relate to where they are in their career and get the nuggets they need to get to the next stage where that is. And then even visualize their stuff going even higher and just networking and being around people like me and you and all the other speakers and other agents is going to be there is what's going to get people to that next level. You know, and so I think it's just I'm super excited about this event. I think it's going to be one of the best real estate events of the year. It's kind of, I think it's one of those things people might be sleeping on. If they haven't, you know, if they heard about it, they're like, I don't know about that. They're totally sleeping on it because there's going to be some really, really good value there. As far as what I'm going to talk about, I'm going to do my thing like I always do. You know, business is unlimited for everybody, completely unlimited, right? Competition does not exist. It just doesn't exist.  You know, like, there's more business than you can handle, period.  There's not that nobody can tell me anything in real estate that can create a situation where you lose. You win in every scenario. So I don't know what else to say, man. Yeah, man, attitude of a winner right there. Obviously, dude, I'm going to post this on YouTube and Facebook and everything. Is there any of your social media or anything that you're doing soon that you want to shout out before we close it out? I do live training on my YouTube twice a month. I just go YouTube live and take questions and talk about different subjects. I post four times a week on YouTube. My Instagram's on fire. So I answer all my DMs. Every single Instagram DM, I spend about an hour a day answering questions on Instagram DM. So if anyone listening has any questions or wants to reach out to me about anything at all, Instagram DM is the best place for that. And that's about it. My coaching program is zero to diamond.com if anybody's interested there. And I'm just here to help people, right? So I'm not charging for anything. I literally just want to reduce the failure rate in the industry. Love it, man. All right. I'll have all those links ready. Did you want to put on Facebook later the waiting list link that you have for the event? Yeah. Yeah, I'll jump on there and put that in the comments. Cool. All right. Sounds good, brother. All right, dude. Thanks for doing this, man. This is fun. We'll do another one for sure, probably before the summit. Cool. Thank you, brother. All right, brother. See you, man.


Synthetic muscles, presented by science at NASA. Muscles are a miracle of nature. They convert energy into motion more efficiently than any gasoline engine or electric motor. They're extremely resilient and even heal themselves. Instead of degrading with use, our muscles become stronger the more we work them. Researchers have long sought a way to recreate that miracle in prosthetics. So far, no one has succeeded. But Lenore Rasmussen, principal investigator for the US National Lab-sponsored Synthetic Muscle Investigation on the International Space Station, is getting closer. Rasmussen has been focusing her efforts on creating a new type of material for making lifelike, flexible, strong prosthetic devices that are appealing in both form and function. Her quest has led her to a class of smart materials called electroactive polymers. Rasmussen has explained that smart materials react to external stimuli such as light, temperature, and electricity. Like real muscles, electroactive polymers react to electricity, bending in response to an electrical impulse, while real muscles contract. She wanted to find a material that would contract and also expand to affect movement. To develop it, she took any possible candidate and zapped it. She has a personal reason for her quest. When she was in graduate school, one of her cousins almost lost his foot in an accident with a hay spreader as he worked on his family farm. My cousin lost a lot of tissue in the accident, and our family feared he would lose part of his leg and foot. As a resident scientist in the family, I was put in charge of researching prosthetics. This was back in the 1980s, so I was pretty disappointed with the selection of prosthetic devices that I found. The ones that looked more lifelike moved awkwardly, and those that moved well looked artificial. Even with the robotic arms of today, this is still true. I want the best of both worlds for people who have lost limbs, so I've been working to create a material that both looks natural and moves naturally. As it turned out, her cousin's foot and leg were saved, no prosthetics required, but the whole experience resonated with her deeply. Now she's finally found the right stuff. Her creation, synthetic muscle, behaves a lot like human muscle, converting electrical potential energy into mechanical motion. Synthetic muscle contracts in response to electricity, and by flipping the electric polarity applied, making the positive negative and negative positive, I can also get expansion, which human muscles can't do. The result is this material can bend, stretch and contract or expand in any direction. What does all this have to do with space travel? The synthetic muscle she has created could also be used to create humanoid robots that can go where people can't or don't want to go. With ability to mimic human dexterity and mobility, such robots could serve as human assistants in space, nuclear plants, or the military. In fact, synthetic muscle samples are being tested for radiation resistance in the synthetic muscle investigation on the station, where the environment allows the samples to be exposed to a wide variety of radiation all at the same time. Variations of the material, with different additives and coatings, were sent to the space station and attached to lesser protected areas of its interior in April. The samples are being photographed every five to six weeks during exposure before returning to Earth in 2016, where they'll be examined to see how they held up. We are still in the early stages of working with synthetic muscle, but the future looks promising, both on Earth and in space. For more on investigations on the International Space Station, go to www.nasa.gov. Find more smart science news at science.nasa.gov.


And now to Keduna State, where the government has assured its readiness to continue providing an enabling environment towards reshaping the attitude of National Youth Service Corps members deploying to the state during and after the service here. The government stated these are the surrounding ceremony of 1,347 corps members of the 2020 Batch Base Trim II at the orientation course in Keduna. The Gafuna Obasani, who was represented by the State Commissioner for Human Services and Social Development, Hajir Rabi Salihu said the induction provided them a viable environment to impact spirit of unity, patriotism and community development. Dear corps members, the orientation course is vital part of the service here, which provide an avenue for you to immensely value of the scheme and foster cooperation and understanding among you all. I am confident that the commendable achievement of your predecessor will spare you to offer greater service to this country. Our part as the state government will commit the achievement and goals of the scheme in Keduna State. In this regard, that I wish to appeal to the good people of Keduna State to continue ensuring corps members' security, safety are made free to assure you that your security is guaranteed in Keduna State. In any part of the state that you be posted to, the communities will always welcome you. The NYIS State Coordinated to Hassan Tower have charged the corps members to be disciplined in carrying out your national service to the nation, all urgent government and private organizations to provide welfare packages to cushion the economic challenges in places of their primary assignment. In addition to the monthly stipend we pay corps members, we expect employers, be it state government, local government, private organizations, we post corps members to pay them some little stipend in addition to what the federal government pays them every month. So we are hoping and believing that both the agencies and mentioned states, local government and private organizations, they should be able to fulfill that mandate in taking care of welfare of the corps members. I was very happy when I heard my name come out from Keduna. I am willing to be faithful to my service. I intend to do that. I will learn like handwork to attach to my service, to attach to my certificate. I will learn like telloring work so that another fashion designer, the ones that are coming up newly for me to attach to my certificate. I actually felt very happy being in the camp today because a lot has been going on, the parade, the drills. If I should go to a community without a boho, I would try and meet the community leaders, the councilors, the heads there, the kings so that we can actually join hands together and do something that will actually keep the society in remembrance of who we are here for the service.


Mike, you've been on the absolute tear over the last two weeks. Another two home runs for you tonight. What's been the key to your success over that span? Just relaxing, just sticking to my plan. And game planning for the game has definitely gotten better at this level. So just trying to stay within myself and be me. You mentioned relaxing, game planning a little bit better. How did you get to that point? The veteran guys have been great, kind of taking me under the wings. Garty's a great guy for me to talk to. So we talk about it all the time. And it's a lot to them. You had mentioned to me a couple of days ago, regardless of the results, you always feel like you're a confident hitter in that batter's box. What allows you to be so confident at this level? I've been in the minor leagues for a long time. And once you kind of settle down, everyone's better here, but it's the same game. We're playing a kid's game, and we get to do it for a job. So just trying to have fun and be that same confident guy was down there. How much have you been enjoying this opportunity? It's been a great year. A dream come true for me. And I'll just try to keep going with it. Mike, thanks for the time. No problem, thank you. Send it back to you in the studio.


Welcome, learners. Continuing our discussion of Unit 1 of Marketing. So, Marketing Management course, we are discussing about the introduction to marketing. So, we shall take up the other two learning objectives of your Salaam, self-learning material. We have already discussed the five learning objectives. We shall discuss importance of marketing. Shall try to explain the importance of marketing. Then we shall discuss the various marketing orientations, because marketing is conducted under certain philosophies. It could be selling philosophy, it could be production philosophy, it could be holistic marketing philosophy, it could be product philosophy. We shall come to know about the various kinds of orientations or philosophies by which a marketer executes the marketing function. Let us first discuss the importance of marketing. As you all know, as I have told you, marketing is something which is right from the point in the morning that we get up until we go to the bed and we sleep on a carlone mattress. We use the toothpaste in the morning, everything is branded. We go to a certain restaurant only to have our food or we buy a particular brand of atta only to prepare our chapatis. All these sellers, why they are in the business? They are in the business in order to unprofit in order to declare dividends to their investors, to their shareholders and to sustain in the market and to grow in the market. How will they do that? They will have to unprofit and how will they unprofit? Because they will have to satisfy the needs and wants of the customers. So, it enables the business organizations to earn more profits. Marketing only facilitates that and that is the basic primary interest of the business organizations. At the same time, marketers are based on the marketing inputs only. The marketers will decide about what product to be offered in the market, what product not to be offered in the market, what product to be revamped in the market, what product to be discontinued from the market because the needs and wants always keep on changing in the market. So, marketing function gives us, gives the organization the required inputs to design the products and then marketing function only helps the organization to know about the changing needs of the customers because based on the changing needs of the customers, the marketers will have to design offers. Marketing is important, why? Because it is true which production and purchasing power are convertible consumption. It is all the producers, the industry will go for production and the market or the consumers will go for consumption. This production and consumption, that is the essential pieces of an economy also. As I told you, say 60 percent of the GDP will come from the consumer consumption only means the consumers will consume. Those consumers could be right, you and me, individual consumers, those consumers could be business consumers and retailing suppose, retailing contributes a lot towards the gross domestic product of a given country or could be any country. The retailing is an employment intensive sector. So, marketing is very powerful as far as facilitating protection, as far as facilitating consumption, as far as creation of demand, creation of needs. Marketing function is performed by different individuals and it provides significant employment. It is a retailer, number of retailers are there, wholesalers are there, CNFSNs are there, the transportation houses are there, the go downs are there and all of them are employing a huge number of people. Because of marketing function only, as because production and consumption is taking place, that is why the employments are being generated. So, that is why marketing is very, very important. Then marketing bridges the gap between the producers and the consumers. Producers, as we have discussed in part one of this video, there is a simple marketing system in which the constant interaction takes place in terms of communication from the producer to the consumers and the feedback from the consumers to the marketer. So, for an economy, marketing is very, very important. Even for a developing economy, suppose we are constructing a bridge in one part and constructing a bridge in another part of it. So, we will have to see what is the need, that how much of the needs of the local residents will be catered to by constructing the bridge. And accordingly, we will have to design the bridge. Accordingly, we will have to construct the bridge. So, in a developing economy, constructing the railway lines, constructing the bridges, constructing the highways, all will have to be basically needs centric. What do the civilians want? So, these are important aspects of marketing. Then we come to the discussion of marketing orientations. Say, marketing is carried out under certain beliefs, certain philosophies. One philosophy is the production concept. You see the under production concept, the marketers will be guided by a deal if that you go for mass production, you go for mass selling and that will lead to mass consumption, means produce in bulk, sale in bulk, sale in bulk and the consumers will purchase in bulk and because of which the cost of production of the goods will come down. Because in economics, there is a concept called scale benefits. We shall be able to achieve a scale, higher scale and because of that higher scale, what will happen? The cost of production will come down. That is the belief of production concept. Compared to this, we have the other concept, the product concept. In the product concept, we will be guided by a belief that ultimately the top quality sales in the market. So, as a marketer, we should be highly concerned about giving the best of the best to the target market. We shall be highly obsessed with the product. We shall try to give the maximum quality in the product and to that extent we shall charge a very high price also. So, our orientation will be on that only, that we do not manufacture ordinary products. We manufacture very good quality products and we shall be marketing those products only. So, with this also the marketers may be guided. The marketers may be guided by the selling concept that you go for maximization of sales so that the customers can be persuaded to buy the things. Then we discuss the marketing concept. So, marketing concept is something which starts with the needs of the customers and it ends with the satisfaction of the customers. The beginning is customer, end is customer. And in order to satisfy the customer, we shall have to think about various aspects. First of all, we shall have to think about the customer, customer, customer. Customer is at the focus. To have the customer in the focus, we have to research what do the customers want? What do the customers need? What do the customers are looking for? What are the features, benefits they are looking for? That is the pulse. Then we can produce the things and after producing we shall have to communicate to them that this is what we have to offer to you. Then the sales will take place and it is a continued process. That is all about marketing orientation. Then in today's context the marketers are not only concerned with marketing concept. We have discussed production concept. Production concept is about thinking about production and production. Product concept, thinking about quality and quality. Selling concept, thinking about sales and sales only. Marketing concept, thinking about the customer, thinking about the needs of the customers, thinking about satisfying the customers. Then in today's context the marketers are talking about another concept called holistic marketing concept. So, in this holistic marketing concept there are four aspects. One is internal marketing means these organizations will try to treat their employees as customers, not only the outside customers because if the employees are treated as customers, if the employees are satisfied then only they will be able to satisfy the external customers. So, that is the belief. The first you satisfy your employees, then the employees will be able to satisfy the external customers. That is the interactive marketing, internal marketing, interactive marketing and marketers directly means the external marketing. Then the marketer is not only making the sale of the product, marketer will have to make it in terms of a given price at a particular place with distinct type of advertisement is not it. We cannot think about giving a say Ramon shooting advertisement, right, in a very ordinary medium, right. Suppose in the times of India this would be suitable that is the integration. So, Ramon shooting we cannot think about offering it at a very very low price because we cannot give that quality in a very low price. So, product, price, place, distribution that integration is important. Then another concept is about relationship marketing. The marketer is highly concerned about the mutually, beneficially, exchange relationship with the target customers. So, not only the new customers retaining the existing customers that is the mantra, customer retention and how can we retain the customers through satisfying the customers. And then ultimately we will have to be concerned about the social causes also to what extent we are responsive to the social needs, to the needs of the society. So, today's marketers not only are concerned about, right, basically they are guided by this kind of philosophies and there is nothing, right, that this philosophy is right, that philosophy is wrong, right, it is nothing like that. But it talks about that the marketers are basically guided by the philosophies like say production concept, product concept, selling concept, marketing concept and holistic marketing concept. So, this is basically all about the philosophies of marketing. Thank you.


And I want to start by addressing the question that Vaidehi asked, which is actually about chapter one, and is about the fifth section of chapter one. And could you just read that aloud for us, that whole section you were asking about instead of just the fragment you were doing before? Yes. Therefore, for every troubling impression, practice saying at once, you are an impression and not at all what you appear to be. Then examine it and test it by the standards which you hold. But first of all, and most of all the standard, whether it is about the things up to us or about the things not up to us. And if it is about something that is not up to us, then be ready to say it's nothing to me. Okay. Now, restate the question you had about this. So, I kind of just don't understand the difference between being an impression and appearing to be something. There is no difference. That's what an impression is, is an appearance.  Well, he's anthropomorphizing the impression. He says when you have a troubling impression, like for example, I don't have enough money or I didn't prepare well enough for this or something. When you have a troubling impression, then take that impression and don't just run with it and certainly don't let it transform into an emotion or a pathological state. But look at it and just say, that's just an impression. That's just how things appear to me. It's not anything more or less than just how something appears to me. And this already goes a long way towards dissipating its troublesomeness. But if you then follow through and apply the test of this dichotomy of determining, well, is this up to me or is it not up to me? Okay.  Doesn't affect, it's not me. It's something external to me. Whereas if it is up to me, like how am I going to react to this? Am I going to never go into public because I consider myself so ugly or something? That's up to me. And that's what I should focus on. But don't just dwell on the impression itself and certainly don't fail to realize what it is, which is just a thought or a judgment in your mind that you're making. And when we put that in the context of that whole extraordinary chapter, the introduction of this, and we get this dichotomy between things that are up to us and that are not up to us. Now, somebody, some people have referred, I think, erroneously, I think, to the so-called trichotomy. And that's how William Irvine puts it in his book. And I think Matthew Mochilucci also signs up for that. And says, well, epictetus is wrong instead of a dichotomy. It ought to be a trichotomy. It's not just things that are up to us and things that are not up to us. There's also this third class of sort of mixed things that are partly up to us and partly not up to us. But that's a confusion and it's wrong. We can eliminate, or sorry, we can reduce the distinction to two things. What's up to us and what isn't up to us. And we will confuse ourselves if we think of it as being three things. And this sort of confused, mixed third category of things that are partly up to us and partly not up to us. And the way to do this reduction is to analyze every event or everything and then figure out what components in it are up to you and what aren't up to you.  Some things are up to you and some things aren't up to you. That worse fit ad is not up to you and blah, blah, blah. But Epictetus wants us to say, okay, there are some things up to us and some things not up to us in this. So it is not up to me to have been spat at. It is not up to me to have blinked when that happens because that's an involuntary reaction that I have. But, and it is not up to me, perhaps, I may then formulate a proposition like, this is a bad thing that this person has spited me unjustly and I want revenge. It's up to me now whether I assent to that or whether I don't assent to that. Thus it is up to me whether I subscribe to a proposition that results in me becoming angry or not. So we shouldn't confuse this and say, well, that's one of those really complicated cases where it's kind of up to you, kind of isn't. The whole point of this is to get clear because there's a categorical distinction between things up to you and things not up to you.  And so that's exactly the kind of thing they're talking about when you have a troubling impression.  Well, that's just an impression. That's all it is. It's just something that appears so to me. It doesn't appear so to other people. Most other people don't care. And so then I can say, well, so what am I going to do with that impression? Well, what I'm going to do is analyze it and say, that's not actually a bad thing because it's happened to a lot of good people that have had a pie thrown in their face. So if it's happened, if Socrates had a pie thrown in his face, then it must not be a bad thing. And so we need to apply that reasoning to every one of these troubling impressions or appearances that we have, and then we'll be in control of what happens to us. And specifically whether we do good or we do little, or we suffer emotions or not. Okay, so any other thoughts about that or any other sections that struck you that you liked or didn't like sound? I was struck by almost how opposite of the things that FNQ's described as being up to us or not up to us are compared to a lot of, you know, ideas that will be out there today. A lot of people today would say that maybe you have to control your desires and that you don't call it all the time, but you can't, like, get rid of them. Or that emotions are something that you can get rid of and still say that that's a good thing. Or a version, people would say that you couldn't choose to not be afraid of something, but still have to say that you should try to control that.  So it's a lot different from how people think nowadays. Yeah. And there's enormous confusion about these things. And it's funny you say how they think about it nowadays, because it's also the way they thought about it those days, and nothing's changed. Because humans haven't changed very much. I mean, since the time Evictetus is writing, not at all. And actually for 50,000 years or so before that, nothing has changed for any different. Okay, so that's one thing. And then the specific things that he says are up to us versus are not up to us, and that doesn't matter. And that he doesn't even want us to think of some of these things as being us. So if I have a lame leg, I'm supposed to think there's a lame leg there. I don't think I'm lame. I think there's some aspect of this body thing that I happen to have that has that problem. But that's not my problem, because it doesn't affect how what I ascend to and what emotions or feelings I have or don't have.  And even if you did, it wouldn't be good.  So he's sort of midpoint of ancient philosophy, but reminding people of that fact, and as you say things remain exactly as they were then. Yes. So in chapter three, he talks about the mud. So he says, should you be fond of the mud and then say I'm fond of the mud because then, when afraid, you'll be disturbed. And then he brings up an example of a child or wife.  So I was wondering exactly what he means by this, because at least in my opinion, I would say that it's almost humanly impossible to both value someone and then just not be disturbed at all if ever to die. So for example, I would agree that you shouldn't be permanently disturbed necessarily, but to say you won't even be disturbed, you won't even be moved, but even a little bit, I feel like it's a little bit extremely easy. Right. And Daniel, you mentioned this one is seeming odd to you before class, too, right? And also, I don't want to take away from your point of view. Well, no, no. And make sure you're talking about the same text before we move on to another one. Well, I mean, I was going to talk about how Seneca talks about the same thing. Okay, go ahead. Seneca seems to bring up a point that may contradict this. He says that if you're not disturbed at all, he compares that to an animal. An animal has this very strong desire to protect the child, but as soon as the child dies, they just don't care anymore. So Seneca seems to say that if you don't have a little bit of grief, you're acting like an animal. That seems to contradict this point. Well, okay. And this also relates to a part of Sam's comment that I didn't address. The very first thing he said, that now we might talk about controlling emotions or limiting emotions and having moderate emotions, but we don't really talk about getting rid of emotions and stopping having emotions. And then we don't talk about apathy as being an ideal anymore. And what I hear everybody here saying is that, well, I can see you saying moderate. You should be moderately disturbed. I mean, if my favorite mug here had been stolen by somebody since I left it over there, then I'd be really slightly upset about that, but I shouldn't get to fly off the handle about it. And if my sister dies, I should feel kind of bad about that, not perhaps too bad. We want to be philosophers here and not feel too bad about it, but I should feel at least a little bit bad. And so that's a paradigm called moderation of emotions. And that's basically Aristotle's take on emotions, that there's a right amount of grief to feel and there's a right amount of anger to feel and there's a right amount of desire for wealth and for glory and things like that.  Either one is a problem, it's an extreme, it's an excess or a deficiency, whereas you should hit a kind of mean state where you're exactly as angry as you should be. So if I see somebody doing an injustice, I ought to be angry with that and there's something wrong with me if I'm not angry with it. So goes Aristotle's argument. And everybody's nodding their heads and going along with this and this is of course the common-sense view that we should moderate emotions and that that is perhaps a reasonable thing to do, a hard thing to do, but it's a reasonable thing to do, whereas it doesn't seem reasonable to eliminate emotions and to completely extirpate them. So now that's just a statement, that's just a claim that we can't do it and the Stoics are making exactly the opposite claim that we can do it, that that is in our power to do. So simply stating I don't think that a human could do that is worthless against a statement that says I think they can do it. Further argumentation or consideration of what's going on needs to take place and he says just as I can realize that upon this mug being destroyed or lost, okay well I lost a mug, they can be replaced, it's not that valuable anyway. So with respect to a human being I can say well I didn't think that she was an angel or that she was a god or that she was immortal and would live forever and that I would live forever. I knew it was a human being.  We're all dying all the time and they die every day and lots of them have died in the past and lots of them will die in the future and that's what happens to human beings and so that can't actually be a bad thing, that's just a feature of reality. So there's really actually something wrong by people who get upset with the, it's like people that get upset with taxes and think they want to set up their own country with guns within Texas and so forth so that they don't have to pay taxes, it doesn't work that way.  Get over it, it's going to happen. To become upset about it is actually the bizarre position and it is possible to not be upset about it. We have moral exemplars of people who aren't upset about it and being upset about it is itself a state that's based on a judgment, a value judgment about the things that is false according to our analysis. So you have to actually show that it's a bad thing that people die in order to convince me that it would be true to think that it's bad that it's happened in that case and thus that the attendant emotional state that follows from making that kind of judgment is an appropriate one to have. So it's no argument against the position to say, I just don't think people can do that. I get really upset when I hear people have died. Totally worthless against an argument that says, the reason you're getting upset is because you don't understand the value of things and you're not taking into consideration the nature of reality and what things are really like. And so you could just remain in that state and say, I just don't think it can get any better and I just have to let grief pass once I stop thinking about it. How long is this grief supposed to last, Seneca? Exactly how long does it make sense to be upset about it? If it's not actually something bad and if becoming upset and distressed about it is a result of thinking that it is something bad, then no amount of that is justified. Any reduction in it would be good and any amount of it being experienced is the unseemly thing that we should reject and condemn and say that that's inhuman. People are just acting like animals that don't have control over what they're thinking about and what emotional states they have. If they just go along with how they feel, that's what animals do. That's not what humans do. That's what humans reason about how they react to things. But also in chapter 16 he says that it's okay to take control of someone if you have lost their reading in silence. But as he said, it's about his judgment over what has happened. But he also says that you don't have to be supportive of the encouraging words if you get occasion to suggest it. But also care not to take or also grow on the inside. Just seeing how he said he can console someone else but in the end he shouldn't feel anything himself. Yes, that's crucial. So by the way, the best time to teach somebody this stoic theory of emotion and how they shouldn't be feeling any grief is not right when their sister or their wife has died. Then say, hey, let me tell you what Epictetus would say about this. That's not appropriate. It's too late. That's when you should give the person encouraging words and yes, well, let's get through this and maybe I'll come have some tea on Tuesday and I've got a book I want to love you and so forth.  The point is that you figure this out before. You figure it out as early as possible and you start living and getting used to that way of thinking things so that because inevitably these will happen, lots of people are going to die unless you die beforehand but whatever the eventuality is, you're going to want to take into consideration these thoughts and start inculcating them as soon as possible but not everybody can do that. Not everybody's been exposed to that and so people need more time and we should feel bad for them. We shouldn't feel pity for them but we should feel bad for them, we should help them. So it's perfectly okay to put your arm around somebody who's suffering from some emotional state but if you really want to help them then start to get at what they're thinking about. What's really bothering them is what they're thinking about and what values they have and so if you really care about them, right? Again, if you don't really care about them then just say, oh don't worry, you'll find somebody else or you'll get better soon and I'm sure about it. If you don't really care how they feel about it you're just trying to get out of an awkward situation but if you really care how they feel about it then figure out what is causing the pain and on this theory it's thoughts that are causing the pain and specifically thoughts that have false value judgments. Okay, but then there was a problem with chapter 33 in chapter 16, he said it's dangerous to use the frame later so when some story occurs if the time is right, it's a whole different person but if it's not the right time, I'm sure you discussed this castle by the side of this play or something, it's scowling. If we're to remain different to other people's actions then we should discuss it. So your in chapter 33 which is one of the longest chapters and you're at the very end, right? Yes. Section 16. And it's in the read and go? It's also dangerous to use the frame language so when some story occurs if the time is right, it's a whole different person but if it's not the right time I'm sure you discussed this castle by the side of this play or something, it's scowling. So why is that? Now that's supposed to be some huge contradiction of what I was just talking about. It seems counter-intuitive to the earlier point about how we just kind of this is your song from things you can control. No, go control. He's talking about somebody swearing or the meaning I'm seeing in speaking and giving a lecture or giving a comedy routine or something like that. He's not talking about somebody swearing because they just hit their thumb with a hammer or something like that. Right, but it's not under your control so why would you be disgusted or discomforted by it? Well, disgust is sort of like blinking. It's not something I have control over. Somebody does something and you feel disgust. Now, it's sort of like embarrassment i.e. the part of embarrassment where your face turns red. You don't have any control over that part. But you have control over whether, for example, you stand up and denounce the person immediately that you feel disgusted at or whether you just sit there silently under control and sort of scoff. I think maybe scoffing is how I would put that, but scowling happens a lot too in these situations. So I think we have to interpret that as being one of these preliminary stages that's not under our control. There's a kind of reaction. Like if I eat bad food and I react to it that's not into my control. You shouldn't say, oh, come on, be stronger about that. That part I can't deal with. If I say, oh, I don't like food unless it has to be nice sauce or unless it's served with really nice silverware, then you've got a problem and that person needs to be corrected. But if they're having a reaction, an involuntary physiological reaction, and disgust is sort of presenting that like one of them. I don't know what his problem with language is. I love profane language and profsinity. So I disagree with him entirely on this. I think it's funny, I think it's good, and I think people that denounce it and say there are certain words we can't use and that sort of thing is ridiculous. So I actually don't have a huge stake in defending that claim, but I think that what he's doing is really trying to point out you can get really upset with somebody while you're sitting there thinking of something they're saying that you might disagree with but you can control how you react and how you deal with that. For example, you could bring a gun to campus and threaten people. This happened last week. That's not the kind of that kind of reaction shouldn't happen. That's a bad thing. That's a bad way to deal with that. You should sit silently, display your discomfort and scowl instead. Can you read in the same way as the section that it was supposedly supposed to counter is just how the stoic is supposed to communicate with the uninitiated person who isn't the stoic or isn't the stoic yet? Yes. It does seem that you mean that's essentially what all this section is about dealing with non-polar schools? Do you agree with that? By the way, I do agree with what he says in section 11 of this. Don't go to people's lectures carelessly or casually.  That's like genius. So, I think the situation there is annoyance felt at academic talks and things like that. And you should keep your cool and let the person speak.  They should be allowed to speak so that we can hear what they're saying and then counteract the claims and the arguments they're making. So, that's the kind of thing he's talking about is really how to handle yourself when you're in this kind of context. And by the way, this is still something under a lot of dispute. So, now in the philosophy department we have various hand signals and support that we use about how you can intrude into a discussion or interrupt an argument or ask for a clarification and things like that because it can get very touchy. By the way, there's a talk, there's a philosophy colloquium this Friday on Plato's Theory of the Soul from 4 to 6 p.m. in the seminar room of the philosophy department 7th floor and they're all invited if anybody wants to combine here the talk from 4 to 5 and or say for the discussion from 5 to 6. Okay. Who else had a hand up? Yes, and so have you, Hunter and Esther. Actually, I missed you from way back, right? Yeah, but... Go ahead. Okay, so I was just wondering when you were talking about death is it possible for a stoic to not ascend to the belief that death is bad, yet still grieve for the loss of that friendship? It didn't really talk about someone who considered like friendship a virtue and being and like living other people. Well, stoics. I remember exactly who we were talking about. So, is that would a stoic be in line with their beliefs if they did that? Because I think it's possible to grieve someone without actually believing their death is bad. Well, and what is... What do you mean by grief? A sense of loss over there. A bad, painful feeling. Yes. And so you should have that bad, painful feeling in response to this event, this person dying. That could be appropriate in your view. Yes. Okay, and that... So, the first thing they say is no, you shouldn't. This is a school life where you don't feel bad. Right, so do... And so, if... Imagine the implications of what you're saying. Then the people that we're most aware and most keyed into the suffering that people experience. You know, the people that are really working with people that are suffering and dying and things like that. The nation experience massive grief and turmoil constantly, right? I mean, how would it be bearable to be a nurse or something in that situation if they should feel grief at seeing... at seeing death constantly and inevitably happening? Um... That would mean... that would be to take the best people and say that they should feel the worst of all. And then bad people who don't think of this stuff and don't care about this stuff, then they have the most enjoyable lives. Because they don't give any consideration to that. And this is with what assumption are you making? So, I'm making the assumption that if it's true that we should feel that there's some amount of grief that one should feel, okay, that it's appropriate to feel a certain amount of grief, then those people who are more keyed into situations where people are suffering and dying will consequently have a much higher level of grief that's appropriate for them to feel. And it'll actually be absolutely unbearable for them.  Well, how much grief is appropriate for somebody who's working at a hospice and like people are dying every day that they're working? That's what I'm saying, grieving the loss of a relationship. If you're a nurse, many nurses feel grief over loss of patients, but these are not people that they're necessarily close to, and so the relationship they're grieving is necessarily smaller. So their grief is smaller. Hypothetically.  They're becoming friends with these people before they die. And should the mother that has 10 children feel 10 times as much grief as each of her children dies than just one mother that has one child. Now we're leaving in the hands of Fortune how much grief and misery we feel. Like we're letting things that aren't up to us like how many close friends we have. You only have one close friend so you don't feel that much grief except when she dies but you may actually die before her. But I have 100 close friends and a lot of them are suffering from different terminal illnesses and so forth. And they tell me about it and I learn about it. So I should be suffering like 50 or 100 times as much grief as you. Well actually the idea is let's not leave it up to external chance how much grief and how upset we feel. Since it's in our control to feel it or not. And it's not an appropriate thing. Yes we can memorialize our friends. Yes we can wish that we can think it would be nice if our friend was here having a cup of coffee with us or discussing philosophy with us or whatever. But don't think it's bad. Just don't think that it's a bad thing that they don't. That was my point. Is it appropriate to feel that feeling? Oh I kind of wish they were here. Yes. That seems like a you-pathea to me. Wouldn't this be a great situation for John Wrist to be able to be here and participate with us. It's like somebody who's not here that's alive. Isn't that an unfortunate that they aren't. And we should have that kind of feeling about it. That would be an appropriate response. It would be so awesome if William Stevens was here right now and we could be talking to him about it. But let's not lament that old father is dead and can't be here and so forth. There's other translators of Epictetus that came before him because then we're leaving how much grief and how upset we are into the hands of things totally outside of our control. Okay. Okay, now, yes. So, similarly about the friendship and the relationship in chapter 13, Epictetus says that if you appear to anybody to be someone important, just trust yourself. It's like it's still not to make strong relationship with a friend and each other. It's that if you have a real relationship and a real friend you will be more like and disturbing. Well, I don't see that either in what you said here or in anything else we've read. Although I think the point could theoretically be made. But Stoics would say now no school values friendship more than anything and we consider friendship a virtue and so forth. But here, this does not say what this says is that if you appear to anybody to be something important, just trust yourself. Okay. So that is not the same as saying don't make friends with people. Okay, that's if somebody says, oh, wow you're a professor at a university, that's really important then I should think, okay something's wrong. As I give more talks, the introduction to these grow longer and more profusive with praise about my publications and so forth, the appropriate reaction to have to that is go, okay this is becoming increasingly detached from reality as well. That's the appropriate response to have to that. Not to think, wow maybe I really am great. Maybe I'm really a philosopher and people really look up to me and want to know about this stuff. Instead you should doubt yourself in that situation. So that passage doesn't actually talk about friendship. Okay, Hunter. Okay, so in chapter seven he talks about there's this captain that you should follow I guess like an M.L.B. y'all and in relation to like other things that he made like a family or like vegetables or something like that. Yes. So he is comparing the captain with because I was thinking maybe like death or reason, but like so death would work as it says like should he call the Mrs. Carter on all food so that you're not tied up and thrown back on board like the ship, so like that could be like I don't know the ship of death where it's the captain. My interpretation of this is that the captain of the ship is gone. And the ship leaving is like death. Okay. And that because and so just as you go ashore to get fresh water, you might also find some other things that you can take, but it would be it would be a problem to dilly-dally and be so concerned about those that you missed the call back to the ship when it's the appropriate time. And so you ought to think about these other things in your life as being like them. And then when it says if you're given a spouse and a child instead of shellfish and vegetable, there is no trouble with that. That's the strange part that makes us wonder what exactly is he kidding at. He's not saying they should just be discarded like shellfish and vegetables and run over the ship.  So then in that case at least at the end, if you're old and don't stray far from the ship so that when you hear the calls return you aren't left behind. That's pretty much like don't stay longer than you're supposed to at the time of death. I think so.