All right, so let's talk about how do we get enough clients? And more importantly, how do you have your consciousness able to accept the kinds of prices for your services that allow you to be financially sustainable? So there are essentially two blocks happening here that the strategy I'm going to share with you will help to solve. There is the inner block of you are maybe a little bit sabotaging your marketing efforts because you don't really believe that you should be charging that much for your services for various reasons. Could be a cultural thing like, oh, healing should be done for free or, oh, I love this providing this so much that I would do it for free anyway. So why am I charging people for it? There are many different reasons, inner reasons, inner resistance that people have for charging for their service rather than letting it be a very neutral or accepting of money. People paying you hundreds of dollars per session, for example, or whatever sustainable rate you have. So that's the inner block. And then the outer block of course is not getting enough clients because maybe you have some weirdness around the price you're charging and they can kind of feel that or your marketing is not good because of not getting into clients. So let me share with you a strategy that can help to resolve both of these issues. I call it the tapering strategy. If you look at the blog post for this video or episode, you will see how the tapering works.  Let's assume that you don't have any network, you don't have any content, you don't have any audience and all you do have is a desire to provide a service to help somebody else, to help other people. And you believe that if they work with you, they will probably get benefit from it. So you do have some belief. And I know some of you are still building confidence in the belief you have in your service, but that's part of what the strategy will help you with, okay? Some of you are very confident, but you just need more clients and I think the strategy can also help. All right, so here's the way it goes. You start off with either a free session price, which is free, people can book with you for free or if you don't wanna do any more free sessions, then start off with a low price per session that people would think is, oh my God, you only charge that? That's so easy, I can pay that no problem. Whether it's $50 per session or $25 per session or $75 per session, whatever for you is reduced fee that you are very confident charging for and you think, oh my God, I am such a good deal. So that's really the question is, at what rate somewhere between $75 per session down to $0 per session, would you say, oh, I am such a good deal? I mean, people couldn't, I feel 100% confident that people would be getting a good deal at that rate. What would that rate be for you? And if you want to, you don't have to, but if you feel okay sharing that below, you could say my reduced fee session rate would be X dollars, okay? I'm just gonna say $50 as a minimum or for some of you, it would be $0 because you're just getting started and you do need to build up confidence and really own your ability to provide the service. So whether it's $0 or $50, just pick one number and we'll start there. So you will have, let's say you want to earn, so the plan which you will read in the blog post allows you to go from zero, no network, no content, no audience, from zero to $6,000 per month providing your service, which is more than what most of you are earning, I'm pretty sure, from zero to $6,000 per month providing your service in about three years. So it's a gentle plan. Some of you are much more gung-ho and you can do it in a year and a half maybe. I don't know, depending on how consistently you work and how many hours you are spending focused on doing net caring or doing content and audience building, it's really up to you, okay? If you are full-time in your business, maybe you could do it all in a year and a half or even a year, I don't know.  All right, so let's start off, let's say you're starting off with $50 or $0 and you want to earn $6,000. So I'm gonna say that you should have 10 sessions per week that you should have available. Now, I've talked to some of you and I'm actually quite surprised that you're not willing to work 10 sessions, client sessions per week and yet you wanna earn a full-time income. It's not, those two things are a bit in conflict. I mean, run the numbers. If you're only providing three to six sessions per week, how can you earn a full-time income? Just run the numbers. Well, that's George. That's why I have to charge $200 per session. Well, we charge $200 per session, but you're not confident. You still have interblocks with it or the market says you're not worth $200 per session or your service is not worth $200 per session.  You have to start with lower fees. You see what I mean? If you have subtle interblocks that like, yeah, I don't think I'm worth $200 per session and the market also agrees with you that you're not worth $200 per session, then what are you doing charging $200 per session? You should be charging less right now and building up your system. Your system has to believe that, oh my God, I'm so worth it. And as you, so let me explain. Let's say right now you're charging $50 per session. Your whole system, your own consciousness is like, I'm totally worth it. Oh my God, $50 per session, what a deal that people would get from me. And that kind of confidence will tend to show itself in your marketing and the market will tend to agree with you that, yeah, you're a completely a great deal in your net caring and in your marketing and your content, you'll just exude 100% confidence that you're completely worth it. Like for example, for me, people pay me $100 at this moment of when I'm recording this $125 for 25 minutes with me and I'm like, it's completely worth it. I mean, it's 100%, I'm completely confident. And I'm so confident that I actually am trying to push people away until please don't book with me because I only have three available openings per week. So I was like, that's not even part of my business model anymore. Cause most, I just make all my money from group programs and from courses. So the one-on-one is really just trying to help people out. It's almost my charity rate. I know it sounds ridiculous. I'm charging people $250 an hour for charity rate, but I'm just, that's not even part of my business model. So do you see what I mean? The confidence has to be there, but you can't, a lot of people try to fake it until they make it and they learn from salespeople and marketing people to like affirm that I am worth $250 per hour or I am worth $500 per hour or whatever it is. And no matter how much you try to affirm it, if you don't have the actual grounded practice of taking that money, providing a service and having people go, that was completely worth it. That was, how many more can I book? You need that grounded experience of session, after session, after session, after dozens of sessions where you receive a particular fee and people say that was amazing. That was so amazing. Then you don't have to affirm your way into valuing your service anymore. That affirmation is very shallow way to try to bolster up your confidence. It's kind of like you're trying to speak your way into a belief that you actually need grounded experience that you don't even need to speak your way into a belief because you're like, I don't need to say any affirmations. People are paying me and they love it, right? And they love it. And at some point, so what I mean is, let's say right now you charge $50 per session and you really believe it's such a good deal or maybe $0 per session and you believe that's such a good deal. And at some point of giving, after your 30th session or 20th session or 50th session of charging that rate, you'll be like, you know what? I am so, so good at this, at this rate that I really need to be charging more. Like I'm starting to feel almost resentful for people paying me this rate. I need to raise the rate. So like when you start to, when you're on the edge of feeling resentful for charging 50 per session because you're like, I am worth my session, my service. The market believes it and I believe it and the market believes that this is worth more than you're like, yeah, I gotta raise it to $80 per session. Then at $80 per session, I'm like, yeah, you know what? I still believe I'm worth, my service is worth that. The market believes it. I believe the market believes that $80, it's not hard to get people to sign up for $80 per session. So that should be your new rate. And then once you have your 20th, 30th, 50th session at $80 per session, now you're getting to the edge of resentment that you're only charging 80 per session. You should now be at 120 per session. You see what I mean? That's how you get your system to be fully in alignment from grounded experience of receiving that fee again and again and again and again and getting feedback from people that this was so worth it. This was amazing. You should be charging more. You're like, okay, you're right. And then you start to feel on the edge of resentment that my God, I should be charging more because I'm getting tired of charging 120 per session. Now you're at 150 per session and you're like, your consciousness now coming back to equilibrium and alignment but yeah, 150 per session, that's quite fair. That's quite fair and the market believes it because they're signing up for it. Okay, so you have to have your inner confidence and then you also notice that the outer market is also agreeing with you because they're signing up for it. So that's how we build up that level of alignment, like I said, between inner and outer so that we raise our rates in a very grounded way towards whatever sustainable rate. I'm not gonna probably go past, I can't, well, I mean, not for a few years, anyone 125 per 25 minute session that just, I don't need the money. I don't need the one-on-one money and I don't need to charge more for it. So it's like a nice equilibrium right now. But for you, do you need to start at 50 per session or zero per session? I don't know, okay? That's up to you. And then go ahead and read my blog post and you'll see how to use a tapering strategy where over time you will reduce your lower fee session, you will increase your higher fee sessions, the blog post will explain everything. But I wanted to, at least in this video, in this episode, give you that encouragement and that understanding of why we need to ground our pricing in lived experience. And I don't know if it can be affirmed your way there. I just, I see people try it and they just keep sabotaging themselves still. But it's like, you know, anyway, so I hope this is helpful. I look forward to seeing you try the tapering strategy. Again, read the blog post so you can understand how it works, so you can try it out. And if you try it out and if you have a webpage where you've embedded the two calendars, the two appointment types, again, I explain everything in the blog post. But if you have tried it out, just like I wrote in the blog post and you have a webpage to share with us, you can then comment below and say, hey, I've applied the tapering strategy. Here is my link you wanna share with us or if you have any questions, you can comment below as well. All right, I hope this helps and I look forward to seeing your success stories, your progress updates, any questions. And I will see you in the next video. I'm George Cao, authentic business coach. I love talking about how do we build a business truly from the heart in full alignment with our conscience and in service to our audience. All right, I will see you in the next video or in the next episode. Take care.


What happens when you combine the region's best network with a plan that requires no money down on the phone you choose, but also allows you to upgrade to the latest and greatest phone quicker than the traditional contract? You get the Appalachian Advantage, better service, and bigger savings. Full payment plan required, see store for details. Advantage requires no money down, taxes due at time of sale. First of all, I'd like to raise, uh, this raise was about bringing what's best for the people of the 31st District. As Senator, I want to be the, uh, Senator for all of the folks of the 31st District. Every label's like Democrat and Republican, no matter to me. It's bringing the investment and the improvement to the lives of our citizens who suffer so much under the Obama years, and it's about making Eastern Kentucky great again. I want to work with the county officials at every level, be that Democrat or Republican. Uh, I feel that my main job is going to advocate in the Republican caucus for investment in Eastern Kentucky and our people.


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Live from Washington, D.C., it's theCUBE. Covering.conf 2017, brought to you by Splunk. Welcome back to the nation's capital, everybody. This is theCUBE, the leader in live tech coverage, and we're here at .conf 2017 Splunk's customer event. This is the seventh year that we're covering .conf with theCUBE here in the nation's capital in the district, I'm Dave Vellante with George Gilbert. For the wrap of day one, we'll be here for two days. George, good day overall. Splunk, the Splunk ecosystem continues to grow. Splunk evolves as a company. We're talking about a company, we didn't really have time this morning to run this down, but it's about a $1.2 billion company, growing at around 30% a year. It's got a $10 billion market cap, thanks in some part to the Symantec CEO, opined that, hey, Splunk might be a good acquisition target, and the stock shot up there for a little bit. 15,000 customers, they got a billion dollars in cash, zero debt. So nice balance sheet, good growth, small but meaningful, positive free cash flow. So from a financial perspective, Splunk's looking pretty good right now, new CEO. They had some bumps in the road in the past, some kind of guidance issues, but all seems to be pretty good right now. From your financial analysts, put your financial analysts hat on for a second, how's the company look to you? I actually think that numbers look better than the sort of high level optics, because it's mostly a subscription revenue, and so you're, rather than get, say, $100 up front from a perpetual license, they're getting, say, $20 to $25 over a period of many years. So that actually depresses your operating margins. Sure.  Am I mistaken? I thought the vast majority of their revenue was still perpetual license, right? I think they've been converting to where you pay on the throughput, how much data you ingest per day. And I think that that's, you don't pay for it all up front. So they're migrating to a rateable model, which is oftentimes the crushes companies, but they seem to be managing through that. So anyway, that's sort of one thing that I wanted to talk about a little bit. Some of the themes that you and I talked about this morning, there were six that you and I kind of laid out. The expansion of the total available market, really from a monitoring log data into sort of more of an application platform. Part of that is the shift from SIM, from a security standpoint, into more analytic oriented activities. The second one was the whole cloud and hybrid cloud play. Another theme we looked at was admin and dev complexity and Splunk's recipe for simplifying that. Machine learning, where does that fit in? Obviously with some of their ITOM stuff, they're trying to be more proactive and anticipatory. Breath or depth, meaning do they go deep within a sort of an application silo or a use case or are they sort of more broadly based platform? And then the last one, number six, sort of IoT and edge processing. George, that's not something that we were able to spend much time on this morning or any time. So I'd like to start there. Everybody talks about IoT. We all know that at least in concept, all this data is going to be generated. A lot of it is stateless. We talked about that on the Wikibon research meeting a couple of weeks ago with serverless. Question, where does Splunk fit in IoT? If the strategy is to sort of send it all back to the cloud, is that a viable approach? And is that their strategy? It's not their strategy. It's what their architecture allows today, but they know that doesn't work because in a world of sort of industrial assets and sort of consumer devices, you're producing so many more devices per year and so many more data elements per device, per time period, that the amount of data is exploding exponentially, you cannot for latency and bandwidth reasons send that all to the cloud to get an answer and then send it back. So part of what's happening and part of what Splunk is building is the ability to capture at data, perform low latency analytics, drive an answer to a local device and then what they do is what other IoT platforms do, send up the interesting data, the stuff that doesn't fit, the stuff that you want to make sense out of where you have to rethink your model, your predictive model and then that sort of research and refinement happens in the cloud and when you think you have a good new model, you push it back out to the edge. This is again all theoretical, they haven't talked about it yet other than directionally, but it's worth saying as our distinguished CTO reminds us that something, David Floyer, 90, 95% perhaps of the data and the analytics will happen, really the data processing will happen at the edge. More interesting though is the division of labor up in the cloud, it's not just retraining a model but we'll have very rich simulations. So rather than just saying training a self-driving car to in the snow to avoid sunlight that obscures its view of the hazards in the road, you actually might have a simulation where you go through a whole bunch of different essentially edge conditions. So the models get very, very rich and then those get pushed down to the edge for local processing. And then learning is iterative. Yes, yes. And that continues. And okay, so that's cool. That sort of leads to the discussion of cloud and hybrid cloud. We heard even from AWS that much of the processing and analysis can occur on-prem in their model. It's not something that just has to get done in the AWS cloud. Interesting to hear AWS acknowledge that. Whereas five, six years ago, sort of their dogma was everything goes into the cloud. So they're learning and evolving along with their partners. But what about Splunk's cloud play? Years ago they announced a cloud offering. We talked earlier about much more of their revenue coming from ratable models. I think 50% of their new business is cloud only which makes sense. A lot of data analysis is going on in the cloud. What's your sense of their cloud strategy? Is it working? Are you sanguine toward their approach? So we've had, since the dawn of the Pleistocene era in computing, we've had multiple platforms. And there has always been a desire to have a common development and runtime environment across different platforms so that developers are not locked in or so that they can have a common platform for building apps across platforms and for running them. The same like so that you had part of Cisco's success and Oracle's success was you had the same admin experience no matter what you were running on. So Linux obviously addressed what Unix never could. It was the promise of Unix. Obviously a lot of Microsoft's ascendancy was given that binary compatibility with Windows. Okay, so will we achieve that with cloud? It looks like we're further away from that than ever. There's choices here where with Splunk, they will have this self-contained environment that can run on many platforms. They'll run on-prem, they'll have some subset that runs on the edge, they'll have something that runs compatibly on Azure and Amazon and Google. But once they're on the cloud, there are these really powerful centrifugal forces that are pulling apart the compatibility of that singular platform because you'll have very specialized services. For instance, if you're doing IoT with Amazon, you have the Kinesis Firehose service that's pumping data into Splunk or into S3 where other services might be operating on it. Whereas with Azure, you might have different edge services pumping data into, could be Splunk, could be Splunk plus other services. For instance, Splunk doesn't have a really strong scale out SQL database where you might want to do some advanced analytics as part of your predictions. Okay, so I could leverage DynamoDB as an example and something like that. Or Redshift on Amazon or Snowflake as a cross-platform, that sort of thing. Okay, good. You're here tomorrow, yes, at least in the morning? Yeah. Okay, homework assignment tonight. So were you participating in the analyst event today? Okay, so you got some other insights. So bring all the non-NDA stuff. Tonight, like I say, a homework assignment. Try to distill that down. We'd love to have you back if you have the time at the open tomorrow. If I have the time to save. I flew across the country to sit next to you and like. That's awesome. Great, all right, good. So boil it down for us. Tomorrow, why don't you come on and take us through kind of what you learned yesterday, maybe some of the product announcements and give us your, the George Gilbert, kind of Wikibon view of the future for Splunk and this industry, okay? Okay. All right, great. Thank you, George, for helping me wrap. That is a wrap, day one today. This is theCUBE. We're live all day tomorrow. Watch the replays at siliconangle.tv. Check out siliconangle.com for all the news. Check out wikibon.com for all the research and go to Twitter. The hashtag of this event is Splunk Conf 17. And also check out hashtag CUBE Gems and you'll see the snippets of today's show. This is theCUBE, the leader in live tech coverage. We're out day one from the district. See you tomorrow.


But maybe Naoki Tanaka has a little bit of salt for us to offer here, because you wrote a book about the great stagnation of China. Now we're talking about the bipolar, maybe the tripolar world, but what about the Chinese long-term perspective? What is it that gave this title to your book, The Great Stagnation of China? Mr. Okube's opinion on Chinese economy is very interesting, but I disagree with him. So at first I want to pick up the potential growth rate of China. When we measure the potential growth rate, labor input, capital input, and innovation side, three factors exist. As to labor population in China, it's decreasing, it's now decreasing. And as to capital input, I'm not so optimistic. FDI, foreign direct investment from overseas to China, increased very much. But almost 60% of FDI to China came from global Chinese diasporas. So a few years ago, a very important rank of Communist Party said that 60% came from overseas Chinese. However, as you know, in Hong Kong and Taiwan, there are a lot of people who are against communist regime. So in the case of Hong Kong, province of Canton will play a very important role. So a lot of money from overseas to China through Hong Kong. So it will be stopped, such kind of possibility exists. And as to Taiwanese people, the same mentality is now penetrating. So from southern parts of China, there will be some kind of structuring problems, restructuring problems. A lot of employment may be before us. So as to capital input, we are not so optimistic about that. As to innovation side, the coupling of the economy is now being observed by Trump administration's challenges for China. So according to our forecasting, potential growth rate in China is around 2%. So in the very near future, China will not pass that of the United States. This will have the influence upon the development course of African countries, two aspects. One is export of deflation. In China, there are a lot of capabilities as to heavy chemical industries, iron, steel, cement, aluminum, petrochemical industry, et cetera. Almost half of the world capability belong to China. But demand side in China is now having a problem. And a lot of these industries were done by state-owned enterprises in China. SOE is very difficult to distract themselves because communist regime intervenes the state owned enterprises. So restructuring process is very difficult as to the excess capacity of the industries in China. That means the deflationary expectation on the global context. So they want to introduce the method for industrialization. But as to the price of their products, it will not increase in the meantime. That's a problem. Second problem exists as to dead-ridden type of countries may occur as to the involvement of China. As to Belt Road initiatives, President Xi Jinping mentioned public-private partnership. So two years ago he mentioned in the annual meeting of Belt Road initiatives. So Belt Road initiatives or involvement from China is not that of the Marshall Plan. Marshall Plan was done by the United States in order to rehabilitate the capabilities in Europe by U.S. money. But in the case of Chinese involvement, public-private partnership through PPP. That means involvement from neighboring countries will be necessary. So I'm picking up one example, China-Pakistan Economic Corridor. That is building the tramways from Indian Ocean to China through permeable heights. What kind of techniques, what kind of infrastructure building will be done in permeable heights? This kind of discussion was done even in mainland China. A lot of economists said China-Pakistan Economic Corridor, it's very difficult to build. And the debt problem may be left for Pakistan side. So such kind of discussion was being done. So it's very difficult to describe the future course of Chinese economy and its influence upon the world order. Thank you very much for this more skeptical view. Raises two questions, I guess. What does this mean for global aggregate demand if China is slowing down in that sense? And also raises maybe a question for Japan. Does this not mean that if China is not moving that fast, there's more space for Japan as a regional power in the Pacific economies?


How's it hanging freedom partners? This isn't my room Hold up There we go much better. How's it hanging freedom partners? My name is Voya and welcome back to episode three of Freedom Flash Fridays. In the last episode I showed all the tools from episode one and put them all together to make the perfect souffle of Thumbnail. But then I asked you all to suggest something that you want to see me make in PhotoP, because maybe a freedom thumbnail doesn't quite fit your channel for some reason. So let's get to work showing the true power of PhotoP and what it can do and remember if there are any Suggestions on what you want me to make in PhotoP. Leave a comment down below. So let's go! And here we are back again with another familiar face. That is PhotoP. If you're not familiar to it by now, then you should go and watch some other videos and We are back with our templates. It does look a little different, but here on social We want to pick the YouTube banner since it has its own weird dimensions that I'll explain more in a second Make sure that your resolution is 200 and here we have our beautiful Transparent slate. Now if you look up YouTube banner template You will get this and you will see that it is specifically laid out for some strange things And you can only see the banner on this part if you're on a PC or a tablet or a phone Which is most likely what you'll be using. I doubt you'll be watching and looking at people's channels on your TV So your banner most likely wants to be within this range So we're gonna start by copying the freedom banner. It won't be exact But we're gonna make it look nice and give some tips along the way So of course we want our paint bucket tool and make the background white You could have just gone with a white background, but I like to do this just out of habit. Next We're gonna make some squares now It does say the rectangle tool and remember when you are using something like this You can hold shift to get a solid shape if you let go of shift It won't be a solid shape and you can make all the rectangles you want But if you hold shift, it'll keep its solid square shape So we're just gonna resize this to how we want it and boom there we go We're gonna rasterize it because when you rasterize it that means that you can edit the layer itself such as paint it Erase on it whatever you want to do to that layer But that also means that you can't modify the square unless you modify the layer such as stretching it out We're just gonna copy this layer a few times and one gripe about this that I noticed when making this is that unlike Photoshop that gives you Borderline so you can see where things match up to line them up perfectly This does not do it unless when you look here with the actual frame So you're stuck Having to try and perfectly line things up now just like the freedom logo has we're gonna make these gray and There we go. We have white with three gray squares and it looks pretty basic, but don't worry It'll get better. We're gonna add some squares here and again You'll see that they aren't quite lined up and I'll fix that in a second one thing about this that I have found that I dislike it It's easier just to have them line up that way You don't have to go through having to make sure that every pixel looks right because when this is put on YouTube Just remember that one part will actually show up on the site So that site will be enlarged, which means if there's anything any problems in that area It's gonna be noticed and it's gonna be really easy to spot So having something like this where it's a little hard to make sure that everything is perfectly lined up That's not the best Although I'm still going to suggest photopea as I don't really have any other gripes about it except that it can be kind of slow Sometimes since it is just a browser based program Now we're going through and giving everything the white border just like the freedom logo has and as you see here The squares do not quite match up. So you have to move them around shuffle them a bit Make sure that everything is in the right spot and as you can see it still does not line up So mess with your layers a bit make sure that everything's really where it should be and Eventually you'll get there and you'll be golden now We're gonna move this part over here since the freedom banner does have some Transparent squares over here. So we're gonna take that and make the borders green But boy, you may be asking if you make the borders green How are you gonna see them? Well, all you have to do my good lad is go over to the normal button and it's a bit camera shy and go down and press Screen and it will overlay like this so you can only see the border and we're gonna do the same with this one except Copy the blue color and boom we have our two colors And this is where it'll appear on the website now. We have our freedom logo and of course This doesn't look quite right. So once we rasterize it just like we did with the squares We can color it we can erase it. We can do whatever modifications we want to it So once it's a rasterized then we can resize it and put it exactly where we want it And we're gonna put it more to the left just like the actual freedom banner has since we're trying to copy that But not exactly make a duplicate since I I'm not that skill I hate to break it to y'all and Then of course the freedom logo does have its little text down at the bottom and you're saying well, boy That text is a little small, isn't it? And yes, again, that text is very small However, it's because this is such a large image and only this portion of it will be seen Do not forget that when making the banner You don't want to have something that takes up the entire screen You just want something within that square on the template And of course once we have that we're gonna need to go through make it a bit easier to see and add our stroke to both the Text and to the freedom logo just to make it stand out a bit since they do overlap that blue and the gray it'll just make it a little bit easier to see a little cleaner looking and Hopefully it won't look too bad So there we go. We have the freedom logo and The squares but something's missing like George. He's the show. He's the face of the show, ain't he well We got to put him in here We got to put good old George in here just like the actual banner has Resize him a bit and this is just a random picture of George that I found on Google This is not the one that they used in the banner So if you want to make a banner of George for some reason then you can do that and by selecting The surrounding portion of the blue square then you'll be able to erase Parts of George that are outside of the square again You do this by going to the magic wand tool clicking outside the blue square on the blue squares layer and then switching back to George's layer and then of course since there is a stroke George will have to be lined up to make sure That he actually fits in the square and does not overlap any of the Border and here we have no old since I don't have the two other people that are in the Freedom banner. We're just gonna use him and as another special person that we'll get to in a second So it's the exact same thing with our man knolled here You go back to the blue square Then you select with the magic wand tool and actually here we're using the orange block because He overlaps that one more than the blue one So we're just gonna select the orange one erase what part of him is inside of the orange And then we'll just trim trim him up a bit make him look a little cleaner make those edges off of that Off of that stroke right there since we don't want him overlapping None of that and then we have to move him behind George to make sure that he isn't there And then we need one more person, but who's that person gonna be well Of course, it's yours truly because what would a video be without me putting myself in it? Oh, yes That shameless plug right there. So again, we're gonna take the blue square after we rasterize it And we're just gonna go magic wand tool select the outside go back to the layer of my image and erase And then we're going to go back to my image Once we're done with that and just clean up the border a bit make sure that it looks clean make it pretty and Boom if you look at the template, this is how the banner will look on YouTube's website It looks clean and Another big thing is that it's not messy. It's not cluttered. You don't have text everywhere You just have simple shapes simple pictures and what the channels about then of course you want to save it You want to go you want to export make everything a hundred percent the Resolution and the size and here's what it'll look like when you put it on YouTube There you go some simple banner tips and ideas for your channel Do you have any other suggestions on channel art? You want me to make in photopia can be banners It can be thumbnails. It can be anything that you may be using on your channel Let me know in the comments down below Thank you all for watching for the flash Friday's episode three My name is for you and I will see you all in the next episode Who way?


Here and now is the only place I ever want to be. Thank you, M.E. Pollution, this is the greatest day of my life.


Alright, without any further ado, this is Ann Kim with Selfie or Mugshot. Today I'll be presenting Selfie or Mugshot. Is there a way to make it less echoing? Hello? Hello? Okay, that's a little better. So I'll be presenting Selfie or Mugshot, and it's the idea that you can actually reconstruct genetic information from just facial information. And the TLDR is you could take a fun snapshot like this and then reconstruct genetic information and then maybe go to jail, or get pwned in some other way. So who am I? Hello? I'm Ann Kim, and I'm a graduate student at MIT studying computer science and molecular biology. My thesis and startup work is in clinical trial optimization using federated learning and blockchain. My hobbies include running, slacklining, learning Yas Flute, and paranoia. So everyone has a side hobby, but my side hobby is reading nature genetics papers. So I was reading this fun one, and it was about genome-wide mapping of global to local genetic effects on human facial shape. So essentially, connecting your facial cranial shape with genetic information. Sounds really nifty, except for the context of news today. So there's a lot of people blindly taking genetic tests, just trying to figure out how white they are or their ancestry. And then you also have people who are taking a lot of obnoxious selfies, as well as an environment where you have surveillance just all over. You know, a Canadian mall even. Anarchy, right? So today I'll be imparting onto you my paranoia.  And then also telling you just like scoping out your paranoia and telling you, when will this be possible? How many sheeple do you need to take selfies of themselves or doAncestry.com? And how expensive will it be to create a patsy out of you? But never fear. I'll also be giving you some solutions of how you can use personal discretion, secure computation, as well as regulation in order to protect yourselves. So a little bit about my friend DNA. The whole genome sequence was done in about 2003, and it's three billion base pairs in your human genome. Wonderful, right? So much. But only 2% is actually useful for protein coding. And between you and me, it's only like 0.4% difference. And what you're paying $200 for is 0.016% of your genome, or your whole genome, which makes up your genotype for 23andMe.  You can figure out your ancestry, where you came from, missing relatives that were estranged some time ago. You can figure out genetic risk factors that are going to get you in the night. And you can also figure out future risk prediction for family planning for all your brood. Genetic information and techniques have advanced so much that you can actually use facial information for phenotyping. And this is especially useful for children who have different types of diseases that might not have symptoms in their group. So you can have faster diagnosis, like diagnosis before they can actually speak, and you can also have more precise diagnosis, because oftentimes with sequencing, you have a lot of genetic variance and a lot of sequencing errors, and it can be really hard to decouple the two from each other. And this is overall much cheaper, because it's much cheaper to just take a photo of someone as opposed to paying like $600 for a whole genome sequence. Another benefit of genetic sequencing is literally catching criminals. So this method has been used since like 1987, and what has recently been used for, it's been used recently for the Golden State Killer. And if you're not familiar with the talk or not familiar with the crime, yesterday almost-humory BJ somewhere over there gave an excellent talk about the techniques used to actually catch him. But in brief, this was a man who had a lot of strings of murders as well as rapes between 1975 and 1986. The police had all this DNA in this cold case, and they decided to get creative and upload it to this website called Gedmatch. And this is a website where you can upload your genetic information for free, and then figure out who all your strange relatives are. The police uploaded the DNA posing as this man, and then they found all the third and fourth cousins of this man who had uploaded their own DNA. And as a result, they were able to match the warrant for his arrest. The techniques for doing this have been done since 1987, and it's about a one in a trillion false positive rate. The methods are endless for this. You can use a polymerase chain reaction, or PCR, in order to amplify any minute amount of DNA.  I won't bore you with them, but the flavor of investigators these days is short tandem repeats, or STR. And what this is, is a technique where you take all your genetic information and instead of doing a whole sequence, because that's too expensive for criminal investigations, you just look at 13 sites, just look at 13 sites and call it a day where you can figure out sort of identifying them based on these 13 sites. And below you have an STR of 15 sites, as well as the amalgene that tells you what gender this person was. Good enough. Let's think about a dystopian scenario for all this information, because after all, we're at DEF CON, right? So the risks of DNA and identity are two-fold. One, someone can frame you for a crime, make you a patsy, or two, genetic discrimination. So in order to put you out as a criminal, they have to first capture your DNA, replicate enough of it, and then plant it at the scene of a crime. For genetic discrimination, we have laws like genetic information, the Discrimination Act of 2008, or GINA.  But could your employers actually use your photo to discriminate against you, or your insurers maybe, and reconstruct your genetic information? I don't know, getting scared yet? So let's go through all the questions that you might be having, like how could someone actually frame me for a crime? I've done nothing wrong. How much would it actually cost? How long would it take? Can my discretion, my family's discretion, computers, or regulation protect me? Could your employers insurers actually get away with this heinous crime? Should you actually be scared? So there are three steps for framing someone for a crime. First, you have to capture their DNA. Second, you have to replicate enough of it. And third, plant it in a crime scene. So there are a lot of different sources of DNA. One is that you could actually just take a sample of their cheek or maybe some skin or some hair. Potentially you could hack into some of the databases that have one of the 15 million humans in the United States who have done genotyping or genome sequencing. And this has exploded recently. In 2017, tons of people maximized on the Amazon Black Friday sale by 23 ME kits. And it's estimated that about 100 million people will have had some sort of genetic testing by 2025. Another source of DNA, though, believe it or not, the selfie. Now, you might be wondering, how can you possibly get genetic information from just a photo of yourself? Let me science you guys. So in this really exciting paper I read in Nature, these researchers took 2,329 Europeans and you might be saying this is a very small sample and why just Europeans? So the reason why they took so many, they took only 2,300 people and particularly chose only Europeans was because they wanted to reduce the variance so they narrowed it down to just Europeans and they wanted to boost the statistical significance of any signal that would get from this very small cohort. The methods that they used were stereo spectral photography.  What was particularly interesting about this method is that they found the most variation around your nose. And using hierarchical spectral clustering, they were able to divide your face into 68, no, not 68, 38 associated SNPs or single nucleotide polymorphisms which are sites of high variation in your genetic information. So essentially they're like 38 sites in your face that map perfectly to 38 sites in your genetic information. Well, what is the extension of this? Say, I don't know, you have like 50 million diverse people. So now you're not just talking about Europeans, you're talking about Asian people, black people, purple people, European people, and you have 50 million of these diverse people not only doing spectral imaging, which you can only capture depth with, but you can also get color. And this would be captured maybe with iPhone X or whatever like next generation photography devices we have. And then, oh, there's a question. Yeah, is this the reason for iPhone having light photos? I don't think that that's their initiative. I mean, I'm not privy to that information, but that's a good hypothesis, certainly. So from all of this information, you could actually get a mapping of 50 million people's faces to their genetic information. And with that mapping, you can actually project some sort of prediction of genetic information from just a face.  And if that's not scary enough, you can actually use this technique called imputation to reconstruct all three billion base pairs. And imputation is just a fancy statistical method where you use information about the likelihood of certain SNPs correlating with others to reconstruct the rest of your genome.  But how do they replicate it? The cost of replication is quite high. It's 10 cents per brace pair, and that really explodes when you're trying to build your genome base by base, which currently would cost around $300 billion. You could also do it with CRISPR. And with CRISPR techniques, you'd get some sort of template DNA and just edit the sites that make them unique. Recall there's like 0.4% variations, so this one costs a little cheaper, you know, measly $120 billion. There are other techniques that Mr. Brimley actually looked at two days ago, so if you are interested, look at his talk. And there's also an initiative from the George Church group as well as other biologists who are actually trying to scale the human genome through synthetic editing. I mean, it's like you're saying 200 million and 120 million, not billion. Oh, whoops. I'm sorry. It's million. Okay. My bad. Oh, then it seems like it's much cheaper than I thought it was, but still pretty expensive. A little tired. Okay, but very expensive and potentially getting cheaper with this initiative of the genome project, right? And this is a way they're using sort of the template of the human genome project to scale back something that was once a $1 billion genome sequencing project to a thousand genome, which is what we currently have. And so they're trying to transfer those innovations with the recreation of genetic information. Alternatively, even though it's not billions of dollars, millions of dollars is pretty expensive. Alternatively, a cheaper way to get genetic information is simply to steal it and just amplify it. So abandoning everything that I said about, like, facial recognition and, like, photos, what's much cheaper is to actually steal your hair or steal a cup and then amplify it using a polymer chain reaction or PCR. So it looks like they've captured your DNA and they've also replicated it for either millions of dollars or less than a hundred dollars if they actually have access to your physical body. And then planting it in the crime scene is, you know, use your imagination. You, like, bribe the cook or something but the butler and you steal their genetic information. I'm imagining your target is very rich or something because why else? I don't know. But then you plant it in the crime scene. So some of the answers to the questions of can someone actually frame me for a crime? It would cost a lot of money currently, millions of dollars, not billions, thank you for the correction. And then it would also take lots and lots of time, potentially. This might be an initiative that might be, in the future, so if you have any sort of imminent crimes that you're planning, you'll have to wait on that. Should you actually be scared? That might be a religious question. So addressing the other questions, can my discretion, my family's discretion, computers or regulations save me? And if they can't, will my insurers and employers actually get away with such a crime? So this was from the proceedings of the American Society of Microbiology, and they said, genomics surveillance is neither hype or hope, nor hype, it's reality. So let's dive into this reality and figure out how to protect your DNA. There are three different ways I recommend. Discretion, secure computation, or regulation. So with discretion, you have to not only cover yourself, but also your family members, because if your family members, including your third and fourth cousins, upload any of their genetic information, you're in big trouble. You might be the golden sea killer. So don't associate any of your DNA with your identity. So if you have to do 23andme or ancestry.com, I would recommend using a pseudonym, getting the kit shipped to a shared office space, doing a number of different ways to pay for it with prepaid debit cards or something, and whatever you use in order to hide your digital identity when you look at your results. Second, do not upload your DNA, because it is subject to whatever the privacy policies are of whatever website you're using. So beware, and then try not to leave stray hairs behind because that's a really easy vector of attack. Potentially, you can also consider makeup or plastic surgery. So recall that I mentioned the techniques for this was using stereo spectral imagery, and if you have an unusually thick beard, you might be safe until they actually learn how to see past it with new cameras or something. A fun thing to use to hide your identity is makeup. So recall World War I, we have a lot of ships and they're trying to shoot other ships. So in order to hide them, we use something called dazzling, and this was a technique in order to obfuscate the speed of the ships in their exact locations, mix success, and then World War II is obviously abandoned, but it's pretty successful for facial recognition technology, and this is just an example of CV Dazzle. An alternative to protecting your DNA is using maybe computers. You might have your genetic information either on a website or on your own personal device. Please use whatever encryption methods that you know how to handle, and then maybe if you wanted to actually peek at it, or if you have to decrypt it, that sounds pretty bad. Maybe you could use some sort of homomorphic encryption to learn on it or federated learning or some sort of hardware integrated computation where you actually store the data and it manages the keys for you, say a trusted execution environment or something. Alternatively, if you still want to upload those cute cat photos, but you don't want anyone to know that you have a cat, or you don't want anyone to know that your face is like a cat because you're hermetic ranger or something, you don't want to consider image poisoning using GANs or generative adversarial neural networks. The way this works is that say I have a face, I have a cat face, and I want to fool people, particularly whoever I'm up, or the machine learning algorithm for discriminating whether it's my face or not, and fool it into thinking it's guacamole. With generative adversarial neural network, what you have is you have two neural networks. One is generative and one is discriminative. This one is trying to generate examples of cat photos, and the other one is trying to discern cat or guacamole. They go back and forth, and at each iteration, the generative neural network will actually make small perturbations in the image in order to fool it. At some threshold, you'll be satisfied with this image, and it'll look fairly like a cat, but it'll actually be registered as guacamole. New Instagram filter, maybe. Other ways of protecting your DNA is through regulation. You have your Fourth Amendment rights, you have the privacy policies of whatever company you're using, you have California's 2016 Electronic Communications Privacy Act if you live in California, and you have GINA. The Genetic Information Non-Discriminatory Discrimination Act of 2008. The Fourth Amendment. You have the right to secure your persons, this could extend to your DNA, and you have the right against unreasonable search and seizures. So in the case of the Golden State Killer, potentially he had the right to protect his genetic information and prevent it from actually having some sort of unreasonable search or seizure. Or in any other example, that's adversarial. You also have the terms of use and privacy policies of whatever website you're using to get your genetic analysis. So this is an example of Gedmatch, the company that outed the Golden State Killer, and you can see that they do not make any promises of securing your genetic information. So whoever their third cousin was who did not read the privacy policies, that was on them. 23andMe is a little better, so they actually require that there has to be a warrant for you to give up your genetic information, kind of better. You also have California's Electronic Communication Privacy Act. So through this act, the government can't coerce custodian or steward of your electronic information in order to make an arrest without a search warrant. So what this means is for Gmail, if you put all your emails in Gmail and the government does not have a warrant for your arrest, and they ask Google and they try to coerce Google into giving you their data, then Google doesn't have to. But obviously, if they have a warrant then, they have everything. And this could obviously extend to genetic information that is electronically stored. For Gina, this is a little better. So the Genetic Information Non-Discrimination Act says that it prohibits discrimination on the basis of genetic information with respect to health insurance and employment. That seems like pretty good coverage to me. You know, they acknowledge that genetic information is extremely valuable, so it should be shared for insight to a certain degree, but obviously this could be abused by your insurer or employer who could see your genetic information, predict that you're going to get a hunting disease and doesn't want to hire you because you're at risk. The next clause, although genes are facially neutral markers, I don't think it's very neutral after the talk that I just gave, so this is quite concerning that Gina has not been updated since 2008 with these findings that were published in 2018 about how there's actually some correlation with facial information and genetic information.  Thanks. Please take no more selfies and stay paranoid. I'm Ann Kim. If you have questions, please, like, go to the mic and ask them or you can also ask them just you or something. Okay. I'll go to another. It seems like the scenario of planting DNA in a crime is a little bit... Contrived? I mean, the really scary thing is targeted genetic attacks with chemical or biological factors that one knows are, you know, that certain segments of DNA are susceptible to. Yeah, for sure. That's definitely a concern, but... Please repeat the question. Oh, okay. Sure. So the question concerned targeted biological attacks using, I guess, metabolites and your genetic information, right, that you have a certain threshold for certain poisons. The problem with that, though, is that you can't target people enough. It's by threshold. So you would actually target not only them, success, but also you would target anyone who has a threshold lower than them of poison. And I'm not sure how that would play out in whatever your attack would look like, but it might be, like, half of them all dead or something. That might implicate you in a lot of trouble. Good question. Was there any diseases that modified genetics that selfies wouldn't really be able to do, such as, like, any initial deformity or... Right. So those are changes after genetic information, so they don't change genetic information at all. But that also reminds me of, like, epigenetic changes, and epigenetic changes are actually on top of your genetic information and might not necessarily come out in some of this research, but also in your data set. And you're accounting for not only genetic information, but also genetic expression in epigenetics. Oh, Bennett. So, like, how much...  Yeah. So... So the question was, is there a deformity that, or maybe you guys potentially could fool any of these genome mappers? And the answer is yes. It's any sort of nose job could potentially fool these genome mappers because a lot of the variation in your face is actually captured in your nose. And that sort of makes sense, like, from an evolutionary biology perspective that, like, you know, a lot of this is connected to how you've survived and stuff. So nose jobs. If you use nose jobs and makeup, Hollywood's doing it right. Yes, Mr. Brimley? Actually, to answer the other question, there's a study out, and I'm not sure if you're familiar with it, they actually took a jungle of makeup and ran it through the facial recognition software, and right now, it beats it. So, develop on us for a lifetime, Posse. Thank you. You? So, all of the protections that you listed were basically from the United States. Yes. Is there any effort to make international regulations or some kind of a... Yes, so the question was about international regulations, and for Europe, they have some nifty thing called GDPR, and there's actually a very specific clause that talks about genetic information, but currently in its state, it does not address facial information because this is extremely new research. Yes? I explained it quickly out of the legal side of things that facial... the Fourth Amendment prediction for your face is probably not going to be that strong because of the thing where they say, if it's a biometric, because I'm going to be used to identify you, then it's not protected by the Fourth Amendment. It's really... Okay, so to reiterate, the Fourth Amendment does not protect you. No, well... I don't know how the courts are going to go. Oh, the Fourth Amendment will protect you, depending on your lawyer. Questions? You might want to use the microphone. Just a suggestion. Cool. Are you going to use the microphone? He just asked. Okay, yes. Yeah, so the PCR seems like a viable attack vector at this point. I'm thinking like a biologic, evil-made attack that takes some of your hair, uses a $100 PCR to amplify, plants it at a crime scene. Is there anything about PCR-amplified DNA that makes it obviously different than native DNA? Oh, well, it depends on the material that they're using, and they can certainly... I'm pretty sure that the synthetic material that they're using and the natural material of your body is quite similar. I don't think you can actually distinguish them, but I'll have to double-check. Good question. Do you want to use the mic? Oh, a comment. Methylation? What do you mean by that? PCR isn't methylated, right? Oh, yeah. Okay, so there's actually... there's a lot of differences. So PCR is different for a couple of different reasons from your DNA. There's not only epigenetic factors like methylation and acetylation, but there are also factors like certain sugars that are attached to your DNA post-processing, or at least for certain RNA and proteins that might be evident in synthetic DNA. Yes. Okay, any more questions about... Oh. I was just curious, your selfie thing here uses 3D facial images. Yes. But if you're talking about the Instagram selfie as being a singular point of data, which obviously wouldn't have 3D information, how reliable would it be to pull genetic information from a single picture or would you have to correlate several to sort of triangulate a 3D image from an entire spectra account? Yeah, you'll have to have a lot of... So the question was about the difference between hierarchical spectral clustering and, like, stereo imagery as opposed to your run-of-the-mill Instagram photo. And the answer is that although currently with, like, small populations and small ends, you need this stereo spectral, like, photography, when you have enough information, you can actually have some sort of, like, mapping or projection from different, I guess, not planes, but, like, mapping from different forms of photography. So you can have the mapping of these stereo images to the mapping of iPhone X images to the mapping of just regular photography, right, if you have enough data in each form. So yes, it doesn't really... Like, currently it does matter that you're using stereo imagery, but in a future where you have enough information, like enough photos, it doesn't matter. Yes? So the next time you go to a dating site, you may be able to find the DNA profile of your potential face. Oh. Really scary. So the note, the comment was about DNA and how you can actually genetically discriminate against your dates. Sounds like a startup idea, guys. Yes? So if STR only uses 13 sites, doesn't that make it a lot cheaper if you know that the police are going to use STR to image the DNA? So the thing about STR is that they're looking at 13 particular sites and it is not just SNP reads, but it's like, it's not single reads, but it's sticky ends of DNA. And the way that works is that you have an enzyme, and an enzyme will cut at a particular string of DNA, and then you'll figure out the lengths of all these cuts in order to describe what the identity of this person is. So even if you only... So I think what you're getting at in your question, his question was about STR and how it's only 13 sites and how maybe you could only affect these 13 sites and it'd be very cheap, but any sort of perturbation beyond the 13 sites or any sort of difference beyond the 13 sites might accidentally get cut by these enzymes and then it'll be in the reed. Yeah. That's what any sort of restriction enzyme digest that even if you affect certain places where you think it's going to cut, the other variation might not be enough. Mm-hmm. Is everyone scared? Yes? In terms of the DNA of crime, compared to their testing, would you actually need to have an exact match of someone's DNA? No, you don't. Okay, so this is really f'd up. When I read it, I was like, oh my god. So the question was about whether you need a perfect match in order to implicate someone in crime and the answer is no because oftentimes the sequencing has high enough variation and enough errors that good enough is good enough, unfortunately. Yep. So even if it's 13 sites, they might only need 10 to implicate you in a crime. Yes? If you have a good enough lawyer request a better DNA test, so let's say I'm implicated for a murder that my brother did. Sure. He goes to jail instead of me. Is there a way to go get my own test and submit it as evidence or do we have to use what the government uses? I think it's important to know about how you can in court of law get a better genetic test in order to get higher fidelity like matching for the crime. And it might come down to Mr. Brimley's point of money and I'm not quite sure how the courts handle that exactly. Any comments from the audience? Any lawyers? Yes. So I think, I mean in that case you're trying to prove the government wrong. Can I get access to this and look at what they use and look at the test? So the answer is that it comes down to proving the government wrong and you might not be able to get the tests. Did I? Yes. Fair phrasing. Nice. How do you get access? Did you hear that answer? So to clarify it comes down to how the court proceeds and what your access is to whatever genetic test they had. Right? Yes, maybe. So that can vary by state? Yeah, potentially. Shit. I know. It looks like California sort of has some stuff like this. This guy. This is pretty good. How's Mark's brother? Another question. So last year there was an FBI director who was in here giving a talk about how the genetic sequencing in these sites by 23 and we are used and that a lot of this is outsourced to foreign firms that don't fall under a lot of these rules and regulations. And it was suggested that the Chinese had made heavy investments in DNA to outsource DNA testing from international sources. Okay, so the comment was about it was a comment, not a question right? Maybe? It's just like how does this affect the legality of things? Is there any protection? Is there no hope? I'm not an expert on international law so I can't answer that question. The question was about how you would litigate in an international outsourced... How it should be regulated? Yeah, well currently in certain like clinical settings you can't export any DNA and then for government regulations like in China for example you can't export any genetic information or if you do what they do in China is they take the server that has all the genetic information or the hard drive and they ship it over and they send over like some sort of Chinese custodian who will watch you as you do whatever genetic analysis and they'll like take this device back because they don't trust any sort of like FTP or whatever. Yeah, isn't that funny? If you're having a coordination between China and Canada they'll like fly over this like giant machine with like someone who like custodians and like watches you. Yep, super safe though I guess. Yes, that question. Do you know, is there any attempt for the Supreme Court to hear the California Act? Have you heard anything about that? Oh, with the Golden State Killer? No, no, no. I never liked the California Act. It was developed by the California Supreme Court. Yes. Have you heard of anything about hearing the case? With the state standards? I had a note about this. Carpenter versus the United States that the police needed a warrant to obtain information on the location of an individual and phones from a phone company. So I think it has been upheld. Maybe. I'm not quite sure what it held. My notes are not that clear. But there is some stuff happening federally. Yes. No, it's correct. Sorry, I'm not an expert of law. I'm just a computational biologist who has a lot of paranoia. Any other questions? Comments? One last question. Sure. What about your brother? We're going to get there. We'll take that data and make 3D representations to falsify video eventually. Oh, okay. So taking genetic information and turning into facial information, right?  That is extremely difficult because from the sequencing information there's not a lot of... For whatever reason, the mapping is not equally equal both ways. If you're going from genetic information to, like, one, your face is weathered by whatever you've experienced in your life and it's not reflected in your genetic nor epigenetic information to a certain degree.


Let's talk about LinkedIn and whether holistic professionals such as coaches, healers and intuitives should be using LinkedIn. Is it beneficial for their professional growth? So it's actually been a question that I've been asked often throughout the last 13 years that I've been teaching LinkedIn. Yes, I started using LinkedIn about 16 years ago, a long time. And then after a few years later, when I was so active, my colleagues and friends were just asking me to teach them how to how to use it well because they noticed what I was doing with it. And so I started teaching it about 13 years ago. And since then, I have taught a LinkedIn marketing class almost every year since then. I've taught it to, I was counting the other day, something like 20 different audiences, including my own, but other audiences, many holistic service professional audiences. I've even taught it in the university setting. And I've taught it to, yeah, many groups and associations and things like that. Okay, so I took a survey of my audience who are mostly non-corporate professionals, people like coaches and healers, intuitives. And I asked them, hey, do you think LinkedIn is helpful for you? Those of you who have experienced using it? Or those of you who aren't non-corporate professionals and have friends who are non-corporate professionals, have you noticed whether it's helpful for them? So I took a survey and thankfully, 151 people filled it out. And I wanted to summarize the results for you because a lot of you have been looking for the results of this. So let me go ahead and share the results here. Okay, so the first question is, do you sometimes look up people on LinkedIn to check their credibility and background? Now, if you didn't take the survey, you can feel free to comment below if you want to share your feedback. Here are the results. Okay, 20% said often, 46% said sometimes, and 34% about a third said rarely or never. So the summary basically is that two-thirds of non-corporate professionals go to LinkedIn at least sometimes to check out someone else's professional background. Now, you might say, George, but I'm not trying to reach my fellow colleagues. I'm trying to reach potential clients who could hire me for healing or for other holistic services. So is LinkedIn so useful for me? So this is a really important shift, I think, that you should make about networking and overall, which is you have the potential, obviously, if someone finds you on LinkedIn, they might be a potential client. I mean, actually, there was a great quote somewhere down in the survey that said, business people need healing too, okay, or corporate people need healing too. Of course, corporate people, business people need intuitive coaching as well. A lot of corporate and business people are woo-woo, but they hide it until they see someone on LinkedIn who is willing to share the woo, share their whatever the woo is, maybe Reiki, astrology, energy healing, et cetera.  But actually, a lot of people don't realize that ever since 2017, so it's been at least five years, LinkedIn made a big shift from being about networking to being about content discovery. It's a content platform. Since 2007, they've been competing with Facebook since 2017, and it was a good move because as we all know, Facebook has gotten battered over the last couple of years in terms of reputation with various documentaries and things in the news and whistleblowers and things. So a lot of people have started moving their connecting activity or just staying in touch activity from Facebook over to LinkedIn and creating content. A lot of content has been produced on LinkedIn since 2017 when they really opened up the platform, encouraged a lot of people to create content. So yeah, videos, articles, images, slideshows, carousel posts, those are all being done on LinkedIn very frequently. So the shift that I'm going to, so that's actually one little shift is to understand that LinkedIn has changed. A lot of you don't even realize, because LinkedIn for most of its years were about corporate networking and HR and recruitment and things like that, but they shifted in 2017 and a lot of people have gone over there who are non-corporate, including a lot of my audience members. So that's number one. Number two is you have to understand that to get clients happens in two ways. One is a potential client sees your content somewhere and then they get opened up to the ideas and then they contact you, et cetera. OK, that's potential clients finding you via content. The other main way that people find you through, become clients of yours is through networking or word of mouth or referrals, right? So let me ask you this. Do you think colleagues might refer clients to you? Of course. Of course, they refer clients for two reasons. One is they might have overflow. So that can't take on any more clients or they can't take on clients at this time zone or with this different kind of issue or whatever. So they refer people to you. Number one, overflow. Number one, number two, they refer clients to you because, well, actually, I'm sorry, one is overflow. The second reason is because a client might not be right for a colleague, not the right kinds of issues that they deal with, not the right kind of person. Could be other issues, like I said, time zone and location and personality, energy match, or whatever maybe might not be right and then refer them to you. So what's more likely that someone's going to refer you clients if they see you less often or if they see you more often? So basically, the more you are top of mind for your colleagues, the more likely you're going to get referrals. Come on. So let me ask you again, is it a good idea to be on LinkedIn? I'll let you answer that question. I mean, I'm biased because I've been teaching LinkedIn forever. So of course, you want to be top of mind for your colleagues, including on LinkedIn. And you know a lot of your colleagues are there. So let me keep going in the survey. I just shared the first number with you, which is that 2 thirds of non-corporate professionals go to LinkedIn at least sometimes or often to check out someone else's professional background. OK, second question is, besides LinkedIn, where else do you look up someone's credibility, professional credibility?  So of course, website is important. But 72% said they Google them to see what info is available. By the way, if you want to see the other data, there should be a link in the description of this video that goes to more of the data. So summary, 72% of people Google someone's name to see what information is available about their professional background and credibility. Now, since Google is number one in terms of search, besides website, then I asked the next question. I didn't even know this, but I'm glad I asked the question in the survey. If you Google someone's name or when you Google someone's name, do you see their LinkedIn profile? Like does it usually pop up? And then do you go click on it? That was the question. When you Google someone's name, do you see and then click on their LinkedIn profile? OK, so here are the results. 27% said usually, 53% said sometimes, 20% said rarely or never. So the summary is 80% of people after Googling someone's name sometimes or often visits their LinkedIn profile. So again, just to talk this through, a lot of people, when they're looking your credibility up, they Google you, and 80% of the people who Google you will see your LinkedIn profile and click through to it to check it out. OK, all right, so that's good to know. So then I asked, if you use LinkedIn for the people in my audience who do, what do you find useful about it? And I'll share a couple of quotes with you. I thought that was particularly interesting. Connection in a drama-free environment. Connection in a drama-free environment. I thought that was pretty cool. Yes, it's true. Especially Facebook can have a lot of drama because people are feeling like they're like letting loose and like they can comment in ways that are sometimes mean or less thoughtful or whatever. Whereas Proton LinkedIn, people know that their professional profile is attached. So their comments are generally much more kind, thoughtful. And it makes the comments usually more the discussion more interesting. So let's keep going here. Another quote, I've had numerous people reach out to me via LinkedIn that led to clients and podcast interviews. Great, another quote. LinkedIn's stodginess, simplicity, and general feeling of reliability versus Facebook, which is flashier and feels less reliable. Or any other social media, which feels even further down the whole flashy, non-reliable end of things. Interesting. Another one, meeting other professionals, cheering them on and growing a sense of network. Okay, another one. People find me on LinkedIn and offer me opportunities to speak and create content for their platforms. And I also like letting people know when I have content that I'm delivering. Next one, LinkedIn is a tool that showcases someone's education and work skills. It tells me a lot about their credibility and their personality. I think it speaks to their confidence and seriousness about their business. It establishes legitimacy. Remember, one of your most common leads for potential clients is word of mouth or fellow colleagues who refer people to you, right? So, or it could be. That's usually what happens as your business grows. You start getting warmer referrals from colleagues as your reputation grows. Okay, another one. Positive spiritual messages put onto LinkedIn raises the vibration of the platform and helps those who are opening up their curiosity about such things find out more on a platform that they're already used to using. This is what I was saying.  No, that's nonsense. In fact, they're probably, many of them are suffering because they haven't been willing to, they haven't been given the permission or giving themselves a permission to open up to their authenticity, open up to more of their spiritual life or bringing more of those kinds of values into companies and businesses, which I believe we desperately need, you know, for a more, a world that has more wellbeing, right? Leadership that's better, et cetera. Okay, so, okay, let's keep going. The next question was asked of the people, some people took my survey were not non-corporate professionals. They were corporate professionals, but they were taking the survey on behalf of, to kind of like answer it in regards to how they're non-corporate friends, what their thoughts. Anyway, so these people, I asked them, hey, do you think non-corporate people like healers, intuitives, should be on LinkedIn sharing their content, like articles and videos? All right, 69%, 70% said yes, emphatically yes. And then 31% said maybe, okay, great. And a couple of quotes, business people need healing too, okay? Another one, I think basic presence on LinkedIn is necessary for everyone, even if you don't engage there much, it's essential for SEO, search engine optimization for your name, if nothing else, I agree. Google most people's names, if they have a LinkedIn profile, it'll show up at the top of the search results, okay? Their LinkedIn profile. And another quote, healers need networking too. That's a beautiful summary. So again, I am biased, even though the survey I think wasn't, now you could argue that survey may have been biased because of the way I asked questions, but long story short, the survey results points to the fact that non-corporate professionals by and large believe that LinkedIn is useful if used effectively. It could be an ongoing source of potential clients, referrals, et cetera. Personally, I wish everyone would update their LinkedIn profile and show up there at least occasionally because then we would have more opportunities for each other. It's networking or what I like to call it net caring, okay? So if you are interested in learning LinkedIn, there are plenty of resources, you can just Google it, YouTube videos about it. If you wanna learn it from me, which I think I have a unique perspective about marketing authenticity, and I have trained thousands of non-corporate professionals on how to use LinkedIn. If you wanna learn it from me, I do have an online course about it and I've just made a major update of the LinkedIn strategy and course. I mean, it's very much the same strategy over the years, but I think I've taught it more clear now than I have ever before, and I'm also now including using LinkedIn company page and ads, because now I'm using LinkedIn ads on a regular basis. It's an alternative, a great alternative to Facebook ads or Instagram ads or Google ads or et cetera. So LinkedIn ads is actually easier to use than Facebook ads and it has targeting capabilities that are in some cases better than Facebook. So for example, on LinkedIn, you can use ads to target members of groups. You can't use Facebook ads to target members of Facebook groups, but you can use LinkedIn ads to target members of LinkedIn groups. People interested in various different things or professions or industries or associations and just personal interests, lots of groups on LinkedIn, tens of thousands of people with different personal interests like yoga or healing or et cetera, things like that. So if you're interested, you could take my online course about how to use LinkedIn, especially geared towards non-corporate professionals and maybe I'll see you there. But either way, I hope you find this video inspiring to get you brushing up your LinkedIn profile and reconnecting there to your colleagues in a more of a net-caring way where you know that if you care about others professionally and you comment on their things, you are much more likely to be top of mind. And therefore being top of mind means you're much more likely to be referred clients and other opportunities that you would want. So I hope this helps. And any questions about the survey I took, please go ahead and comment below. Any questions about LinkedIn? I hope you'll take my course on it because it has everything in there and it answers all the questions that I've gotten about LinkedIn. But if you have anything quick, you can comment below. I'll try to answer quickly as well. All right, have a wonderful rest of your day and thank you so much for watching. See you in the next video.


This 2019 Ram 2500 crew cab short box Big Horn Sport is stock number 12025Z. We're here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used heavy-duty truck and Ram headquarters. This 2019 Ram 2500 has the 6.4 liter V8 Hemi engine, pumps out 410 horsepower. This truck has been fully-safetyed and inspected by our service shop, has a fresh oil and filter change, all the fluids have been checked and topped off. And this truck is 100% ready to go. Diamond black pearl coat is the color we shoot all of our videos in 1080p 60 frames per second. So if you have HD capabilities on your computer, tablet, smartphone, or television, send them on right now because it is definitely your best way to check out the quality, condition, and the options of the truck before seeing it in person. We're going to go through all the options on this truck. And if you like the video and want to see more videos like it each and every day, in the lower right-hand part of the screen is a subscribe button to our YouTube channel. Click that and then click the bell notifications and you'll get updates every single day that we do videos here at Summit Auto. This one comes with fuel painted and kind of two-tone painted. This is like a bronzish, but it's like polished aluminum with like a mist on it. I don't know. It's kind of different. Anyways, they're really cool looking rims. It has BF Goodrich all-terrain TA KO2 tires. These are LT 255 65R 20s. And these tires have right around 50, 60% of the tread left, over half the tread left on those tires. Frame and underbody is absolutely perfect. And it looks like everything is stock underneath there. Front fender is in excellent shape. I didn't see any dents or dings on there. The Sport package gives you the painted front bumper, front bumper parking sensors, factory fog lights, and the headlight lenses are nice and clear. The grille is in nice shape. The hood. I didn't see any major dents or dings on there. I like that they accented the center there with the kind of gold to match the rims. That looks pretty cool. Pastner side front fender, no dents or dings on there. And Diamond Blacks got a lot of metal flake to it. I always thought that was a pretty cool color. Since it came out. Pastner side rim, no scuffs or scrapes on there. And as you go down this side of the truck, take note of how clean the body is, how reflective and mirror-like that paint is. We take these HD videos so if you are far away or even if you're close by and just cannot make the trip down, but you're still interested in purchasing the vehicle, you can see the truck, hear the truck, and have confidence in the vehicle that you're looking at before you even get here. So when you do get here, there's absolutely no surprises and you can make a smart and informed buying decision from your own home. Very nice down that side. Back rim is in excellent shape on here, on this back wheel as well. Back tires look like they have probably about 70 to 80%, so a little bit more tires in the front or in the more tread in the back I should say. Frame and underbody, really nice shape. And it's like that all the way underneath, has all the remaining factory exhaust, and the lower rockers all look really good. It does have the nice painted black step bars. This sport lettering is just a sticker, so if you didn't like that you could always take that off. Coming around to the back you get the painted bumper back here as well. Back up parking sensors, big horn ram, and 4x4 logos are all blacked out. Full towing package which includes a receiver hitch, four pin and seven pin wiring. The tailgate itself is in excellent shape. This one does come with a gator soft roll-up tonneau cover. That's in really nice condition as well. You do get a spring and bed liner in this truck. It comes with this kind of foam bed mat. If you didn't like that you could always take it out. But underneath that is really nice and clean. You get LED bed lighting back here as well which brightens it up especially when you have the tonneau cover on it. Then you do have the side box tie downs in there. Very nice spring and bed liner. And you do get the cargo cam up there which when the tonneau covers are rolled up you should be able to see the bed. Down the driver's side just as clean as that passenger's side. No major imperfections. The only thing I saw is on the actual fuel door there's just a little ding on there. That's really the only thing I noticed on the whole truck. Back rim on this side is in nice shape and down the rest of this side of the truck looks really good. It does have the heated fold up tow mirrors. They have directional signals in them and they also fold in like so. Inside the big horn package gives you, normally it comes with cloth but this one has some special leather and suede interior. So this is aftermarket Mopar cat skin leather. That's kind of the go-to for when OEM manufacturers want to go aftermarket leather. They go to the cat skin, that's why it says Mopar on it. Power driver's seat, lumbar, all weather formats throughout. Auto headlamps, power pedals, tilt, steering wheel. Power windows, power locks, power mirrors. You get the nice dark wood grain trim. The cloth bolsters and these mirrors do power fold in. I always like showing both sides so that you know that both sides are working properly. And normally this is the material that the seats come in but on this one you get this special Mopar leather and suede. You'll hop inside, we'll turn the ignition on so that we can see the miles and the radio and everything that the interior has to offer on this truck. This truck has 28,953 miles. You have your tire pressure monitoring system right there. You have your digital speedometer and the instrument cluster is very nice and clean. This one comes with the leather wrapped steering wheel, cruise controls and gear selector on the right, Bluetooth and information center controls on the left. Right there is your eight speed automatic transmission, your push button four wheel drive, push button start. This one has the 8.4 4C radio, AM FM and Sirius XM radio capabilities on here. You have all your different apps including your backup cam and you can see just how nice and clear that backup cam is. They've made them HD in the heavy duty trucks now. You can zoom in right over your receiver hitch to get hooked up to your boat camper trailer first time every time and then you can check out your cargo cam too. Really nice cameras on here and it does have Android Auto and Apple CarPlay capabilities as well so you can project your phone to the screen. If you have a navigation system on your phone such as Waze or Google Maps projected to the screen and then you have navigation right on the screen. We actually did a demo on that for Android Auto on an 8.4 if you want to check that out. That video is in the upper right hand part of the screen. Remember to like, subscribe and share. Down here are your climate controls, factory brake controller. You do get stability control to a haul front and rear parking sensors. Right there you can turn those off and on. Two USBs, two USB C's and an AUX jack. Cell phone holder and the keyless entry is right here and you do get remote start with this truck. Very nice and clean down there for your storage bin. Passenger side floor mat and seat. Excellent condition. Smells very clean inside this truck. I don't think it's ever been smoked in and the headliner is in nice shape. No rips or tears up there. You do get map lights right there and home link buttons for your garage door security systems and lighting systems. This one does have an auto dimming mirror and we'll check out the back seats and then start it up and take a look under the hood. The back seats are trimmed out just like the front seats with that CATSKIN leather and suede. No rips or tears back here. This does have the latch child safety system for any child car seats. Has the fixed glass rear window and those seats are in excellent condition.  If you've got muddy boots or tools, put them on there. You're not going to wreck your nice leather and suede CATSKIN seats. Or if you've got pets, put both sides down. They've got a nice flat place to lay while you're driving. Storage underneath there and then in-floor storage on both sides with removable containers for easy cleaning. You can put ice and drinks in there and it's like you have too many coolers wherever you go. Child safety locks on the back doors, bottoms of the doors all look really good. And we'll start it up and take a look under the hood. Starts right up. No check engine lights or warning lights. I would personally like to thank you for checking out the video today and hopefully from this HD video. You've been able to verify just how clean this truck is all the way around inside and out. Under the hood we have the 6.4 liter V8 Hemi engine. Engine bay is very clean, runs very smooth. Once again, this truck has been fully safety and inspected by our service shop. Has a fresh oil and filter change. All the fluids have been checked and topped off. And this truck is 100% ready to go. Again, 410 horsepower. There's your emission sticker. I would highly recommend this truck from a quality and condition standpoint and to see more pictures of this truck or one of our other 450 new and used cars, trucks, SUVs, minivans, wranglers, halftones, three-quarter tons, one-tons, you name it, we've got to go to that website right there. www.summitauto.com Full pictures and descriptions of every single vehicle from two locations all at www.summitauto.com and if you'd like to check out more HD videos you can go to www.youtube.com slash www.summitauto.com Remember to like, subscribe, and share on this video and all the videos that you see there. Click the bell notifications and you'll get updates every time we do videos here at Summit Auto. In fact, in a second you will see a link to subscribe to our YouTube channel in the upper left, the link to more Ram 2500 truck videos like this one in the upper right. Link to this vehicle on our website in the lower left and the link to one of our latest YouTube videos in the lower right. Click those, check us out and we really look forward to help you with this Super Clean 2019 Ram 2500 Thanks again for checking out the video.