Do not use cliches. Don't use cliches.  I want to save lives I love helping people. I love helping those in need like we get it Okay, we know that you love helping people What's up you guys? It's Adana. I am back with another video for you guys So I've been doing these little consultation sessions and then I've also been responding to emails and such people just asking for advice about their personal statement or You know asking me. Hey, how did I do my personal statement? And if you haven't already done so go ahead and check that video out I talked about that with my husband So I will leave a link for that in this video and in the description box But that is like I feel it is the number one thing that will help you get into PA school Like if your personal statement does not say this is me. This is who I am This is what you're gonna get. You're gonna get an amazing bomb person that you want in your school Then it shouldn't be your personal statement because your personal statement is in your own words I mean you know yourself the best, right?  So that's what this video is gonna be about The common mistakes made in people's personal statement I know I made a lot of them when I did my first personal statement And so that's why I've kind of come up with this little list of common mistakes So the main one that I did initially was I made mine too long. So don't make your personal statement too long I always say stick to one page at least one page. No, you know, you don't need two pages and Do it kind of a single space I don't like that whole double space because then that makes the two pages. So stick to one page Single space 12-point font and when you're trying to actually upload it into CASPA You can only have 5,000 characters. So you have to be mindful of that. Use your word count use a character count Try to see make sure how many characters you have in your personal statement so that it will fit so that Parts of your personal statement won't be left off Because you only have 5,000 characters to fit into that personal statement slot in the CASPA application So definitely definitely be mindful of that when you are writing your personal statement Keep it to one page and under 5,000 characters. Okay. Okay. Now. I got it. Okay. I got it Okay, I got it. All right. I got it. Next mistake that people usually make is rambling. I'm guilty of it guys I'm guilty of rambling sometimes they do that sometimes I might be doing it right now But I'm guilty of rambling and we all are at one point in our lives And it's not there's no place for it in your personal statement. Do not ramble get straight to the point. Okay Say I don't need to know.  We bought a dog and that put us back so I had to get a job And now I'm working as a MA when I used to be a CNA because I went to school for that And like nobody needs to know we don't need to know all that first off That's gonna just jack up the number of pages that you have and then secondly Like I don't really care about your dog and your marriage I care about you and what you're gonna bring to the table to my school What asset are you gonna fit in? With respect to the PA profession and then my school. That's what I care about So get to the point go ahead and make sure that you paint a nice little picture We did that in my personal statement again with my husband and you guys can see that we took them on a magic carpet ride Right and that was cool because Aladdin was my favorite Disney cartoon in When I was younger, so we took him on a magic carpet ride and I I mean I enjoyed myself and I'm pretty sure Whoever read my application enjoyed themselves as well because that was a really good Imagery and so you can go ahead and do that paint a small picture, but get straight to the point That's literally all you need thirdly Do not use Cliche's don't use cliches.  I want to save lives I love helping people. I love helping those in need like we get it Okay, we know that you love helping people. We know that you want to save lives Unless you don't unless you're just in it for the money then Like stop right here, you know, like don't even don't even continue Because that's not gonna carry you through the career when your days are long and your heart and hard But you know, that's just a little soapbox box moment for you guys. Sorry about that But no, so we get it though back to back to our regularly scheduled video We get that you want to help people I don't need to hear that you want to help people come with something different come with something original come with something new um Say that in a different way Without saying that I want to help people help me understand that this is in you that this is in your character and in your bones But don't explicitly say it because I mean I get it. You're applying to pa school. I know that you want to help people. Okay. Don't use too many eyes I it's your personal statement. Like I know that so I don't need to hear you say I like to do this I did this get away from so many eyes use other pronouns use other adjectives when you're trying to describe things So that it's not your paper is not riddled with eyes. Check your grammar and your spelling. Oh my gosh This is on some of the uh, the actual schools that I went to their website it talks about grammar and spelling mistakes So definitely make sure that you proofread that thing a million and one times go ahead Yes, you can use word But hey, you know, sometimes you may smell something that uh, you may spell something that is actually Close to the word that you were trying to spell so you misspelled it You spelled another word word is not going to pick up on that. Okay. It only picks up on Like actual like wrong words spelled and then, you know, you're common grammatical errors So definitely go ahead you proofread it at least I don't know three or four or five times Then have somebody else proofread it and then have somebody else proofread it and then have somebody else proofread it because you you don't want to be Going up and saying like I'm trying to get into pa school But I don't know how to spell like no that is not that's not That's not the person that you want to be okay So definitely go ahead and make sure that there are no Grammatical errors and that there are no spelling errors in your person statement. All right, do not This is my personal thing just because um, I guess my school has kind of ingrained it into me But do not continue to use physician assistant and don't use physicians assistant because we're no longer that was never like That's no longer the thing. You know, we're not physicians like that possession is not there. So no, we're not physicians assistant We're not the physicians. We don't belong to them. We are physician assistants Um, and then just continue after that. I mean if you want to say it once great Go ahead and do that and then from there Use pa you're applying to pa school. They know that you know what the term means Uh, just continue to use the term pa because you know, it's It's touchy for different people. Some people feel that there needs to be a name change so constantly seeing physician assistant physician assistant might be a little Unnerving to them. I don't know. So this is my personal thing I feel like you can use it once and then from there just continue to use the acronym We get it.  We know, okay? So just use pa.  Do not lie on your personal statement Don't make things up that you just you let you did that you didn't do Don't make experiences up that you've had that you hadn't have Do not lie. Don't make jobs up. Don't lie, okay? Because what is done in the dark will be revealed in the light at some point So you can lie about things you can go ahead and say, you know what? I saved 500 Cattles in india. I went to zimbabwe and we were doing a lot of Health clinics out there. No, you can say all of that but If I'm reading that, you know, I might want to verify that and if you are the one that they choose To verify and then they come in they see that you lied. Yo, not good. Not good at all I don't know if they got like a little black ball section that they can be like, hey Do not allow this person to be in your pa school because they are dishonest and therefore Since they're dishonest and trying to get into pa school. They're probably going to be dishonest pa's and practitioners and that's not who we want representing our profession If somebody saw that you were a dishonest person and a dishonest pa, that's a reflection on the profession So definitely don't lie. Just be honest and I know that there's something there that you have to like Admit that. Yes. Everything that was written in here is truthful and honest. Please be honest. Y'all, okay? Don't lie about anything. Just go out and get the experience All right If you need to take a little extra time to go out to india to help save some cattles or go out to zimbabwe To set up some clinics then do that. If that's what you want to write about do that But actually gain the experience.  So like this is for my Reapplicants if you're a re-applicant do not use the same personal statement especially If you're applying to the same schools that you applied to the last cycle because trust me, I'm gonna be like What didn't I hear this before did? Did I not read this did they use the same Personal statement that didn't get them in the last time. There's been no growth like Take them on that journey knowing that. Hey, yes, you know what? I have bettered myself There's been growth in my life in my personal life You know in terms of I don't know I'm more mature in my actual work life I've gotten more experience take them on that journey Make sure that they understand that there has been some trending upward movement and that there has been growth In you as an applicant. So rewrite your personal statement. I know I know who wants to do that I didn't necessarily want to do that But I had to and because and actually at the end of the day after a while I did want to because I wanted to show that hey, I am better than I was last year I'm a better applicant and you you didn't take me last year But you should definitely take me this year because I'm so much better than the person that I was nine months ago 10 months ago when I originally applied So definitely don't use that same personal statement. Okay. Um, so again when I was talking about the grammatical stuff And I said, you know revise it rewrite your personal statement when we were doing our personal statements from med school The personal statement person who came and talked to us about I guess it was just like an english teacher But they came and spoke to us about writing personal statements. They told us to rewrite it at least three times So, um, that was something that I kind of stuck within a helmet Rewrite it three times make sure that you can write it once you look at it You read it and then you come back and you tweak it again A second time and then a third time just to make sure That anything that has happened like visited over the course of a month or two months anything that has happened new experiences that you had Um, you know new things that have occurred in your life You can add that in or take certain things out tweak it make sure that it is Prime and in pristine condition for when you're ready to put it in your casp of application because that is important it's important to be able to see it with fresh new eyes and to Actually be able to augment it in such a way that will show you in the best possible light Okay, so definitely do that and in with respect to rewriting it Again, take them on a journey Take them on a ride of the life of adana the life of insert your name here Okay, so take them on that journey make sure that they're able to Experience what drove you to the pa profession and then now where you're at now in life Like the steps that you've taken to get to the point where you're at right now to apply to pa school And then lastly like I feel like this is really important as well Make sure that you are distinguishing Why you chose pa?  An np an ot a pt you know and A rt respiratory like make sure that I can actually distinguish that because There are a lot sometimes I've read personal statements where it's like. Oh, okay. Like I want to be in health care I've always want to be in health care. I love helping people You know all the cliches and then I'm like, well, why pa? Why did you choose pa? I have no idea why you chose to become a pa or why you want to become a pa as opposed to um a nurse or a cna or uh an md or an ot so be Specific in what has driven you to the pa profession. Um, because that will help me understand as an adam adam As an admissions counselor that will help me understand. Okay. Yes, this person really knows about the profession They really know what they want and they definitely are someone that I want to add to the ranks So, um, hope these help. I hope these help If you have any other questions about personal statements Go ahead and head on over to my other video that I did with ant It will show you guys my old really cringy Watt personal statement and then my reviewed bomb personal statement that he helped me with And then um, if you have any questions for after watching both of those Just leave them in either comment section and I'll be sure to get back to them as soon as I possibly can I thank you guys so much for watching and joining me on this journey Please please please if you haven't already done so subscribe and join me on my journey and on instagram at adana the pa And um like this video. Thank you guys so much for watching. I will talk to you guys next time


In this episode, we'll be talking about the limits of service design, the big paradox in service design, but also about the future of service design. Here's the guest for this episode, let the show begin. Hi, I'm Nick and this is a service design show. Hi, I'm Mark and welcome to the service design show. This show is all about helping you to design organizations that put people at the heart of their business. The guest in this episode has a background in advertising and graphic design. He worked as a service designer at Chase Delta Airlines and Samsung and he's also an author and we'll talk about that in this episode. His name is Nick Parek. In this episode, we'll take a critical view on service design and question some of the fundamentals to make sure that we don't get complacent with the situation we're in right now and help ourselves to get to the next level. So be prepared to ask some deep questions. If this is your first time here on this channel, welcome and I'd love to have you to subscribe so we can keep bringing you more episodes like this. Don't forget to hit that subscribe button and click that bell icon so you'll be notified when new episodes come out. That's all for the introduction. Let's jump straight into the chat with Nick. Welcome to the show, Nick. Thank you so much for having me. It's a pleasure to be here. Really cool to have you on the show. You're one of the guests that I haven't actually physically met face to face, so it's really nice to connect. For the people who don't know who you are, could you like give us a 30-second background introduction of who Nick is? Sure. I'm a service designer by profession. My last workplace was with Samsung where I worked as a design strategy lead, where helping some of their partner companies think more human-centric design with their products and services. Prior to that, I worked at Chase where I was part of a team where we were thinking of a branch of the future, a few branches that would design the branches for 2023, but again, putting the user at the center of the story and trying to figure out what services they would want to see in their neighborhood branches. In their production, I said something about you writing a book. What's that all about? So a year back, I was in advertising prior to this and I have written several blogs on medium and I've also written for other advertising stories and stuff, so I decided to jump into a book. It was very exciting. I was told by a few people, why don't you put all your thoughts into one book? It's always hard to see what the book will be about, so it took me a year to figure out and finally, I think I'm just in the last stage of production. The book is actually called The Future of Extraordinary Design. And I'm very excited. This is just a home printer version of it, but looking to launch sometime in November, I'm so excited to kind of share my, the book is about design strategy, design thinking, and also questioning some of the norms we follow. Yeah, and that's what we'll also be doing in this episode. And we'll we have a small surprise for the people who stick to the end of the show. Nick, you said you came from advertising. I know you studied graphic design. How the hell did you end up in service design? What is your first memory of service design? My first memory of service design, I wanted to study something further. I was deciding between MBA service design and few other things, UX design. I always liked the strategy part, but when I read more about service design that it's how changing the way designers think. I came from a very old school design background, which is graphic design, colors and logos and other things. Craftsmanship. So I loved, I thought that design is no longer about shapes and colors, but it's beyond it. It touches our lives in so many invisible ways that we don't see it today. So that's that's how I got into service design. I always tell people that advertising is a way to sell customers something and service design is a way to retain those customers. Yes, yes. We had a discussion some time ago about the difference between branding and service design. So like branding or marketing is your promise and service design is what actually allows you to deliver on that promise. That's Nick. We've got so many cool things to talk about. I've sent you some legendary service design show question starters. I've got your topics over here. Are you ready to start? Definitely. Okay, drum roll. Topic number one is going to be standardization standardization standardization. Do you have a question starter and can you share with us? Sure. So do you want me to put this? Yes, show it. Show it us. So how far? How far what? So how far can we take standardization? Especially in service design, right? Especially in service design. So basically, although I would, I use a lot of big company names, I would use a lot of big company names, but these reference pointers actually relevant to even the small startups. There, I think there is a, I'll start with what the origins of standardization is. How did standardization come into place? Back in the day, American companies wanted to scale up and not just American companies, but in general, we what we see around the world is more of American companies. They wanted to scale up. They had their processes, their systems, their design and everything in place. And the idea was to go to every part of the world and try to set a business there to try to replicate the business model. And what happened over a period of time in the last five years, we've seen that we've seen that the what we've seen is that the world trends have changed. We've seen a shift in social values, political values, and people are no longer looking for big giant corporations to help them decide. But in fact, they're looking for something more local, something more handmade, something more unique, something more artisan, something that's produced in small batches and their cultural relevance to it. And unfortunately, McDonald's, Uber's and other ones cannot give us those. They are completely opposite of being local, handmade, unique, not in small batches and they don't have a cultural relevance. And in some ways, I think the world started feeling like it's an American product with American brand superimposed on another culture. So I think problem with standardization is we need to think different brands need to think different. In my book, I talk about how Uber brand when it goes to India, Uber is a really nice, a really sexy app and look and feel I really enjoyed. But that's really not relevant in a country like India. Because in India, black has a connotation to not such a color that people wear during celebration, and same with white, and it's more of a colorful country. It's more of a country where people and design is supposed to be relative dynamic and contextual. So if that's the case, then why can't brands start adopting? We've seen the problem with McDonald's that they are facing. McDonald's, a lot of people actually think that standardization is connected to quality, standardization is not connected to quality, but quality assurance. So McDonald's today has a problem because they stand out from the neighborhood, they don't blend in with the neighborhood. And when I talk about an overall, I think when I hear that design is so centralized for big brands, and it just makes me question that why if we are trying to decentralize the business models, if we are trying to decentralize computing, then why can't we think of decentralizing design itself? Why can't we get a few designers in different parts of the world who are actually designing the service and making it more local relevant? I have a really interesting example here. There is a restaurant in New York called Enoteca Maria. What they do is they actually don't have a head chef. They rotate the head chef every week. They get what they call it as a non-e, where a grandma from that neighborhood comes and decides the menu for a week. She plays the role of a head chef and she decides everything. So the grandma can be from Mexico, can be from India, can be from Sweden, and the whole culture of the restaurant changes. And this is very interesting because this is what non-standardization needs to look like. We don't need to have the same colors look and feel throughout the world replicated, but we need to think how we can be part of that culture rather than superimposing our culture onto others. So many questions that come to my mind. Let's start with the first one. Isn't the obvious reasons that organizations and companies don't do this is because it costs them more, it's less efficient. Standardization is more efficient. And if the answer is yes, how do we as designers break through that? So it is actually on a short run, yes, it can be a little more expensive, it can be less efficient, but on a longer run it can be more.  And I think in a short run, yes, you may not be able to scale up as fast as you can, but I think that's the problem. The world doesn't want fast scaling anymore. They want a very careful source scaling. Shareholders want fast scaling. We as consumers probably don't. And I think the world is shifting fast enough. I think shareholders have realized that fast scaling can come with a price. So for us as service designers on a daily practice, how do we take this kind of thinking and actually apply this in what we do? I definitely would say that what, so these are the three things I would definitely say. Standardization is sometimes used as a necessary evil on a road to mass expansion. But we need to recognize all the time that sometimes it creates more of a hindrance than a help. So plan ahead, imagine a time you will only try to win a brand, but also delivering a diverse and an adaptable service. So it's not just about trying to put your brand across the world, but it's also about the services and all the interaction and all the customer experience with it. Standardization like technology should be very invisible. And I think unfortunately the problem is it's very, very visible. So when I say that Uber can actually think how they can maneuver, how they can change their service across the world, what I mean is that Uber's power is in the cloud and it's in the cash pile. And they can go to India and create a similar Uber brand where it relates more to people. They can go to Europe and do so rather than getting a backlash around the world, which I'm not saying is a part of the design, but it's also part of the fact that it's super imposing a business model that has worked in one country onto another one. And I can imagine that just being aware and making your service, making sure that you include elements of the local and local can be like super small, can be on a street level, that you include cultural aspects into your design. That's being aware of what the cultural norms and aspects are. And taking those into account is already a step in the right direction, I guess, right? Definitely. Definitely. I think standardization, we as service designers as design strategists, we need to just rethink what standardization means to us and where we need to apply it. I'm not saying we can't apply it anywhere. Definitely can be applied in processes and systems. But it does not need to be applied in branding. And it can start to be applied with customer services. Interesting. Okay, good topic. Let's move on to topic number two. And this one has been on the show, I think two or three times. Maybe I think the last guest was NF Jane to talk about this. So let's see what your perspective is. The second topic is beyond human-centered design. So I would say why human-centered design? Why human-centered design? I think human-centered design was born with the whole idea of interface design, where we had to take into account people's point of view to see what actually how they use interfaces and how they connect with it. Somehow these three words have become champions into everything we do in design. And I don't have a problem with that because at the core of it, we use the service. But I think somewhere down the line, we've forgotten, we are part of the system and not the entire ecosystem. Back in the day, we often spoke about that how we are at the center of the universe and the sun revolves around us and vice versa. So I think somewhere down the line, we have to ask ourselves that when creating a new product and services, what else is being effective? Trying to put the good into it by giving it a spin of human-centered design and not thinking about the entire ecosystem. Yeah. So the first thing you mentioned is that it started with interfaces and I guess it started with the moment we had to interact with machines, right? Yeah. And not just computers, but I guess anything from steam engine to a jet. And the other thing you mentioned was beyond human-centered design. I think Mauricio Manez said in his episode, like if we continue doing human-centered design, we'll destroy the planet. And he has a point there, right? Definitely. I think definitely Mauricio has a point purely because I think most of the problems we see today in the world, whether it be at political, social, environmental, because we've put ourselves always at the center of the story, we only think about ourselves. Yeah. There's a bit too much ego in design. So have you seen examples of where human-centered design was part of a human or of a design ecosystem? So are there any references to any good examples? Yeah. Definitely. I would say to start with one of the things, I'll give two examples, one that is definitely working and one that may not work enough, that we may need to rethink in the longer term. So the one that's working for me is at the top of my mind is definitely something like beyond meat burgers. I think when we think about health aspect, we understand that McDonald's and others have been good on some areas where they've been able to provide food to people who definitely needed the most to a certain group of people. But the other part is definitely talking about that they've also been in some ways been responsible for the health crisis that we have today. And going back to it, I think when I think about Beyond Burgers and a lot of people talk about it as innovation. What is it? Because I think a lot of people don't know what Beyond Burgers is. So Beyond Burger is basically this engineered burger that looks exactly and tastes like meat, smells like meat. And it looks like meat, but it's actually not meat. It is actually using DNA and other very natural ingredients to give you that taste of it. Now it's in some ways, it is definitely has a social value to it because we're not going ahead and killing animals for it. We're not mass producing it. We're not killing animals for it. We are mass producing it, but in a good way. And the other part is that it's healthier for people. So I think when I think about this, so many companies, when they tell that they're using more organic chicken, but I was like, we only again thinking about ourselves.  So Beyond Meat to Me is a good example that how we can just not think about ourselves, but the entire ecosystem, like think of designing in totality. Yeah, and make sure that everything benefits. Yeah, otherwise it's a zero sum game. Only one wins and the rest is losing, right? And so what was the other example that you had in mind? So other example that I have put down in one of my blogs is drones. I think a lot of people get excited because when we see drone delivery, we often talk about it in good sense, whether it's the media or whether we have to try and upsell the idea to someone, but we think about it as emergency services. Now, having worked on it for a little while, I don't know how many actually people have thought about the fact that there could be noise pollution. What about the birds? What about the bees? What about people who live in that neighborhood? And because it will come so easy to us, will the number of deliveries increase? Like, does my neighbor want to see 25 times drone coming into my house and hear it all? I think these are the aspects we have to think and learn from it. It's not just about what good it will do to us, but it's also what bad it will do to the environment. What about if there are no bees tomorrow? That means we will have a problem with the entire ecosystem of the nature. So I'm trying to think of what, why haven't we thought about this more in the past? And how can we increase this more? Because there is a clear, for instance, in service design, when you're working for a commercial company, there is a clear incentive on what you want to design. You're not designing for the bees, you're not designing for the other neighbor, you're designing something for the customer. So how do we bridge that? How do we make design more inclusive? Somebody needs to take an interest in that. So if the user has a place at the center of the design, so does every other living thing. So I think we are designing for the user, but we don't want to fall into the same problem that we have today, the problem with the environment. We design it for the user, but in five to 10 years, we realize that we've actually destroyed the entire ecosystem of the neighborhood. Now, one of the scenarios that actually talk in my book is that tomorrow what will happen is just because I want my delivery to come faster, maybe they'll get rid of some trees which are blocking it to come faster and this just goes on. At the cost of convenience, we are going to sacrifice a lot more. So I don't believe, I think firstly, we should not say that customer is everyone. Everyone is going to be affected with that ecosystem. Everyone is going to be affected with that technology. And one of the things that I have noticed working in the world of technology that as soon as something new with technology comes, we kind of only put forward all the good things that it may do. And we kind of forget that it has its problems. We've seen it today. People are more addicted to their screens, people. And we've seen that today that Apple and Facebook and all are trying to reduce your time on the screens. So is it that I'm thinking about these trade-offs that we as designers constantly have to make? Like if we design it in this way, some people will benefit, other parts of the system will be in disadvantage. I think if we give clients the option, they will choose always for the option that's most financially interesting. So I think we as designers sort of shouldn't even present the options where there are disadvantages. We should always only present solutions that you know, let's not put clients in the position where they can choose for solutions that are less inclusive. And I do believe it's changing purely because if we look at people are buying more local, which is actually more expensive than buying something that's mass produced, people are buying more, as I said, buying more local, buying things more unique. They don't want anything that's mass produced. They don't want a candle, which is in every part of the world. They want some unique smell to it. So I think people are willing to spend. And if we constantly tell them that this is what benefits it's going to give you, people are buying things which are more organic, more socially, things which are even produced in other parts of the world. People don't want to be buying products which are related to child labor and other things. And I think this is about informing the customers and telling them what are the benefits of it. Yeah. So in the end, I was of course referring to clients, but in the end, the consumers are the ones who decide on what we deliver. But maybe as designers, we should take a more active stance in what we actually present to consumers. Definitely. I totally agree. Anything else you want to say about this one beyond human-centered design? I think I just have one thing that I think everyone should start practicing that in some ways. I think whether as designers we're designing the next product or services, I think it's good to go back to the book and look at a holistic approach. We already learned that and we already apply that in service design, looking at every perspective. In some ways, we are the champions to the customers and the customer should not be someone who looks exactly like us. The customer is everyone around us. So start understanding design in totality. I think it will be great as designers that we can put forward a different perspective than the world has used to seeing overall. Let's make design even more inclusive. I like that. Nick, final topic. When I show it, it will probably be more in contrast with the other ones. So interesting. Third topic is called lawmakers. We had legal design on the show. We haven't talked about lawmaking so much. So the topic here is when will designers be lawmakers? Oh man, I'm not sure if that's the world I want to live in. No, you don't want to. I think it'll be exciting. I think I have one small thing that I would say that we as designers have always been told to stay in our lane, stay out of politics, stay out of societal or society decisions. But when you look at all the ways that we as designers influence the society, that just sounds ridiculous. We have to be involved. And when I say designers as lawmakers, what is the next thing for service designers and design strategists to take to the next level? It's about lawmaking. Why would you say that? How did you end up with law? So what is law? What is writing a law? When senators and lawmakers, when they write a law, what is one of the things they do? And it's something very similar to what we do today, is basically when you're writing an income tax law, for example, you're thinking about everything that's going to go, all the loopholes that's going to go into it, all the goods and the bads, like what will happen when this will happen? And it's just about understanding the entire goods and the bads of it. And I think it's also seeing things from a consumer point. Is this law going to be good for people who make X amount of money or is this law going to be good for people who make under 50,000 over a million? And I think as we as designers have an empathy, there seems to be an empathy deficiency when it comes to the lawmakers today. And as designers, we are much more better equipped to understand and write the laws. I'll give a very basic example here. We've heard for years now the problems that Facebook has with the data collection and with everything, we've known. And the thing is, the business model is about collecting data. And in some ways, I think we all are contributing to it. We're giving them the data and they have to use the data to in order to that is the business model. But I never understood one thing is one of the problems is that nobody seems to be knowing what the privacy policy in terms of users. And why a design team has never been set up to rethink how to present the privacy policy? How to present the terms of use? Why can't a privacy policy be written or and presented by a service designer as if it's a product and a service by itself? When I open the privacy policy, it actually talks to me in my language. It tells me things like an infographic that, hey, Nick, we're collecting this. Are you comfortable? No, okay, done. So why can't we think of an onboarding for a privacy policy? And I think nobody to me is better equipped in the industry today than designers taking this challenge. It doesn't have to be writing the income tax law that will take time. I do understand. But it's about getting involved in local politics. It's about getting involved in companies, I don't know, privacy policy. It's about getting involved about something that's going to affect people. It's about community building. It's about social awareness. Can we get involved in some way because we have the ability and going back to be on human centered design, we will understand lawmaking from every corner. We can look at it truly from that 360 degree perspective. If you look at the design field, why do you think we haven't engaged in this law policy field yet? Because I think in some ways we are getting involved. But at this point, as I said, as designers, I think service design is such a new concept, at least in the United States. In Europe, it's over 30 years old. But today for the first time, designers are sitting on the board. Today for the first time, designers are trying to understand design that's beyond colors and shapes. We are trying to understand it as a service. We are trying to understand it as a human psychology. We are trying to understand it through feelings. And I think once we pass that area, and today I think another thing that I would request all the designers, including myself, that let's not look at just products and services. We can get involved in a government channel. We can get involved in also writing. There's a great example, which was about how a little firm helped countries like Germany and all have 100% of what is it called? I'm so sorry, organ donation. And I think it's about getting involved with other things. It's not just about looking at products and services. It's about looking at everything. And this will really help us understand the world. And maybe we had to develop our own practice first to a level that we're confident enough and skilled enough to have these conversations. Lawmaking has been there for a few centuries. So they had some practice. And now, yeah, we needed to do a little practice before we got into these discussions. Maybe yes. Maybe we just need to look at it in a completely fresh perspective. Maybe we need to say that to me, lawmaking can be treated exactly how we treat today products and services. Because when we start working on a new service, we go out and ask the customer what they're looking for. We go out and do quantitative, qualitative research. We understand the market landscape. We understand what other countries are doing. And I think today there's this example I'm using in my book that how one of the senators is actually questioning Facebook on what their business model is. And he doesn't seem to know what the business model is. And he's like, how can you sell ads using people's information? And later on, they found out he was talking, one of the things he was talking of during the hearing was about piracy and people downloading pirated movies. And what they found out is that he himself had three pirated movies on his laptop when they checked because he did not know they're pirated. We in some ways don't want people like this to write the laws for us. Exactly. Yeah. And especially just a few days back, I heard that Amazon is about to write a law for facial recognition and presented to the lawmakers because the lawmakers just don't know how to go about it. So Amazon has taken it upon themselves. And I was like, great, but I would like a team of designers to do so. Whether I agree or disagree, whether a corporate corporate enterprise should be writing a law. But that's a different story. But they have the expertise. Yeah. They have the expertise. And I think with the world of technology moving so exponentially, most of the lawmakers don't know what the business model of these tech companies work to write the laws for it. Nick, at the end of each episode, when we're almost there, we still have one little surprise left. But every guest gets the opportunity to ask us the service design community a question. Is there something on your mind that you'd like to share with us that you'd like to ask us? Sure. I think I would love to know from the service design community, how do you think designers as lawmakers in what areas can we make an immediate effect? Is it something that you see as local politics? Is it something, as I said, in the world of helping your company rewrite the privacy in terms of use or something else? I would love to know from you what you think about it. And I can, for the people who are sort of interested in this topic, check out the episode with Angelica Fletcher, who talks about legal design that's really related to this topic. Okay, Nick, the book. I think we're going to do a giveaway, right? Yes, we're going to do a giveaway to the best answer. To the best answer. But what's the question? So the question is, where do you think designers can make a difference in lawmaking? On what part of lawmaking can we make a difference? And how can we make a difference? Okay, so the answer, and we have two weeks after publishing this episode, check out all the details down below in the video. And if you're listening to the podcast edition, go to the video and check it out. Two weeks and an answer. And yeah, you might win a sign. It's a signed copy, right, Nick? We're going to do a signed copy. Yeah, signed copy of Nick's book. Right. Thanks for sharing and provoking the conversations on the show. That's what we do here. So thank you so much for having me. It's great to discuss some of these topics. Service designers as lawmakers, what do you think? Leave a comment down below and let's continue the conversation over there. If you enjoyed what we've just discussed here, grab the link and share it with one other person today who might be interested in this as well. That's how you'll help to grow the service design show family. And that's how you'll help to get more guests like Nick on the show. So thanks for watching and I'll see you in the next video.


From the heart of the jungle comes a savage cry of victory. This is Tarzan, Lord of the Jungle. From the black core of dark Africa, land of enchantment, mystery and violence comes one of the most colorful figures of all time. Transcribed from the immortal pen of Edgar Rice Burroughs. Tarzan, the bronzed white son of the jungle. And now in the very words of Mr. Burroughs, the story of Jungle Orchids. Everything about Edwina Clark formed a strange contradiction. Her name and her fair skin proclaimed her to be English, and yet she had the almond eyes of the high cheekbones of the Orient. Her face had a classic beauty, unlined and extremely youthful, but her hair was silver gray. And her serene manner, her apparent gentleness, was perhaps the strangest contradiction of all when one took into consideration the great bull whip which seldom left her hand. Edwina's shop, like the others in the flower bazaar of Bekorata, consisted of crude stalls, but behind hers was a magnificent modern greenhouse in which she spent most of her waking hours.  You speak to me, Moana. I spoke to this poor ailing orchid plant. My heart weeps to see it die. It most beautiful orchid, but was half dead when native bring from jungle. I know. Have you ever seen anything so incredibly lovely, Ooga? Ooga, take to other side of greenhouse where it get more light. No! I don't want you to touch it! Put it back!  You've dropped my lovely orchid! You've killed it! No, Moana. No, you swip. Please, Moana. No! No! From the flower bazaar of Bekorata, Torgol, the small native boy, wandered among the flowers of the jungle. He'd been warned against straying from the village of his people, but it was spring, and the fascination of nature had been too great. He was deep in a wooded glen that overflowed with brightly-hewed aristaea, lucadendron, acacia, and orchids, when the rumble of heavy hooves and the trumpeting of elephants brought sudden terror to his heart. I'll grab this vine and swing up into the trees, just in time. Torgol had bow and arrows, not afraid. Torgol, you have to learn that with or without your bow and arrows, you must not come into the jungle alone. But thousands say elephants is friend. Yes. Yes, it is true. I have made friends among the elephants, but when they are hunting for something, they are blind to everything except that for which they seek. Elephants look for water? No. Now, there's a great deal of water in the mountain country at this time of year. I think they have a craving for salt. They require it for their great bodies. Thunder or look for a chumvee? There are several licks near here, though the elephant's trips in past years have greatly reduced the amount of chumvee to be found in this area. When elephants find licks, they'd be good. That's right. Give a man or a beast what he hunts for, and he'll be good. But as long as a search is on, either one is dangerous. Torgol come into woods, search for flowers. They are beautiful, particularly those great orchids over there, the ones with the orange center. Well, Togo, if you have to hunt for something, I guess flowers are best. Elephants searching for salt almost killed you. Tarmungani searching for gold or oil or uranium have often threatened my life. Hunting for flowers is good, eh, Tarzan?   How does it like people who search for flowers? Well, so far no one has ever brought a safari into the jungle for flowers, but if one should come, they'd win my respect and trust. We'll return to our story of jungle orchids in just a moment. Attached to the greenhouse of Edwina Clark's flower mart was her office. Like its owner, it too was a strange contradiction. The walls were of teakwood inlaid with mother of pearl, but English hunting prints adorned the wall. Somehow though, the place suited Edwina. Her visitor did not seem so much at home. I just dropped in to tell you, Edwina, that this latest victim of your whip is in very bad shape. He had it coming. He, uh, he tried to steal a valuable book from my office. Nonsense. I've known Uga for years. Wouldn't touch anything that doesn't belong to him. He probably bruised a leaf of one of your precious plants. Yes, that's true, Bertie, but don't be hard on me. You know what I'm like when someone injures a flower. It is so I saw someone torturing a child. I want to kill them.  You'll be in a bad way if Uga decides to go to the elephant about this. Oh, for heaven's sake, you know Uga's word would never be taken against mine in accord. No, a native hasn't much chance. Well, I thought you should know about the boy's condition. I've got to buzz off now.   Honestly, Edwina, I sometimes think you make a fetish of strange combinations. Gin and tonic and a hookah. It's like combining caviar and kippers or snails with corn, beef and cabbage. Am I any less of a strange combination? You're not the only product of a roving Englishman and a heron beauty. And we're all unhappy. We belong to neither one group nor the other. I thought you were happy. In Africa. Well, why do you stay here? Because it's the one place where your ancestry or your past isn't questioned. And of course, I have my orchids. Ah, yes, the orchids. Well, I think I'll forego the drink, Edwina. But while I'm here, you might tell me about that new species, the huge orchid with the orange centre. I don't know its name. It has no name. It's completely unknown. A blackbroth, a plant from the jungle named it, he disappeared. But now that lone plant I had is dead. Ah, too bad. If you could have supplied me with orchids of that variety, we could have made a fortune in foreign markets. I've never seen an orchid of such beauty or size. How much could I make if I were able to supply you with orchids like that? No, the fields limitless, Edwina. Millions, maybe? Millions? With that amount of money, I could go anywhere. Edwina Clark would be accepted. Beauty's not enough. My mother found that out. Now, Edwina, there's no use getting off on that tack again. After all... I could live in Paris, London, any place. The beautiful, wealthy Edwina Clark. Discoverer of the rare and costly Edwina orchid. Edwina, there's no use making dreams about a species you probably couldn't find even if you went into the jungle. In which you wouldn't have a chance of bringing back to civilization in proper condition to sell. I'll find them. I'll bring them back. And I'll make that fortune. Nothing will stop me. Several weeks later, the strangest safari ever to invade Tarzan's jungle hacked its way through the almost impenetrable forest. Almost a dozen bearers cut a wide path for a huge ox-drawn van. But despite the size and the impressiveness of the house on wheels, the members of the safari were on foot. One glimpse of the gentle-looking Edwina was enough to allay Tarzan's usual suspicions of the Tarmandani. The heat of the jungle had done nothing to disturb her carefully-groomed appearance. And she smiled sweetly and caressed each jungle blossom that crossed her path. You seemed to like flowers. What? You scared me half to death. I'm sorry. I purposely made a little noise as I jumped from the tree. I guess the sound of a chopping... You must be Tarzan. Yes, I am. How do you know of me? It's a strange story. But my name is Edwina Clark. I have a stall on the flowers on Bekorata. I have been to Bekorata, but we did not meet. Had I encountered anyone as beautiful as you, I would not have forgotten. Thank you. No, we did not meet. But recently a native came from the jungle with a rare orchid plant. He said that Tarzan had suggested it sail as a means of raising money. Oh, yes, that was unduta. I was helping him make enough to buy six head of cattle from the price of the bride he desired. So you are the one who purchased the great orchid with the orange heart. I paid him for it, and then I started to ask questions. About me? About the orchid. But as soon as the money was in his hands, he disappeared into the jungle. I've come a long way to find orchids like that one. So far I've had no luck. I can meet you to them. What a wonderful coincidence. Meeting you. The coincidence does not stop there. It was scarcely a moon ago that I told Togo, he's a small native boy who was my friend, that if a miracle came to pass and a hunter came to search for flowers, I would lend every assistance. How wonderful of you. The fact that the one I am to help is both beautiful and gentle makes the task a most pleasant one. Adwina, the longer I remain in your camp, the more unusual I find you. In what way? Oh, in every way. That whip with which you hope to defend yourself against jungle animals. Coming here with only native bearers and the scarry and this fantastic van with doors built like a vault and no sleeping accommodations. Come here. What's that? It's a compressor. It makes ice. The ice goes in these spaces over here. And once the road is cut, I can take orchids back to Beccarata quickly in his van. That's more important than sleeping accommodations. But that small compressor won't make very much ice. Enough. The outside of the van is heavy metal. The inside is cork. An excellent insulator. And we have a large supply of rock salt to help keep the ice. Oh, that's amazing. I'm afraid, though, Adwina, your men will never be able to get this clumsy van to the valley where the orchids you want grow in large numbers. I have to, Tarzan. I have to get it through. Well, if it's that important, we'll manage. But not with manpower. What then? You'll see. The safari were slowly ahead as Tarzan left it to speed in another direction through the upper level of jungle growth. He traveled half that night and far into the next day. And at last he reached the land of an elephant herd he had known when he was a boy unaware of other humans. Now he climbed to the top of a great rock and gave the cry that was known to the great denizen of the jungle. Catch a slight scent of the elephant, yet they do not come. Perhaps they have forgotten me. You're trying to take hold, aren't you? I made no mistake in coming here. Some young bulls passed me on the way to the salt lakes, but they had no time for me. Kneel down. I'll whisper something in your ear. That's the boy. Now then, I want you to help me with a favor for a beautiful lady. I'm afraid you don't understand that, but perhaps I can accomplish my mission if I'm on your back. I'll get up on that limb and... Next time you're going to grab me in your trunk and haul me to your back, I wish you'd let me know. Maybe you did understand about the beautiful lady. Let's go, Tantor. Men, stop chopping. Talk to a small native boy who comes. Well, please ask him to keep the safari moving. We can't be sure Tazim will come back with help. Small boy, look for Tarzan. I'll talk to the boy. You tell the man to go ahead with their chopping. Nadio. Anza Macchi. Menda Upesi Moana. Dogototo. Nadio! Headman, tell me, come to you in a while. I hear you were looking for Tarzan, the cargo friend of Tarzan. Well, then we should be friends, for he is a friend of mine.  Very beautiful lady. Ah. What are you doing? Tarzan say give flower to one who's beautiful. I get pretty flower here. Now I give it to beautiful Moana. You've torn it out by the roots. What you do? You've killed it. You've killed the flower. No, Moana. Not use whip, I'm going to... No! I do not miss you with an extra stroke. We'll be back in just a moment with the exciting conclusion of Jungle Orchids. Tarzan perched high on the back of Tantor, the elephant advanced rapidly toward the Punya country. His eyes searched the district, for his intention was to find the trail of Edwina Clark's safari. Suddenly Tarzan's sensitive nostrils quivered. The stick he was using as an anchor to guide the elephant bid the great beast stop. And in one quick movement, the lord of the jungle slid to the ground. Togo, what has happened to you? You're bleeding. I want to beat Togo with whip. Those are not the marks of a whip. Those are marks of thorns. Beautiful lady through a hit, Togo. Togo, run away. Watch in front. Run into thorns.  I'll take you to Mamunagama. Togo, not to lie. I've told you not to come into the jungle alone. It's clear that you've disobeyed me, and that you've made up this story to divert me. But blaming your injuries on the Moana is not very gallant of you. It's truth. Well, I shall take you to your village, and then I shall find out what really happened at the safari of Edwina Clark. You are Manapara, headman of safari? Navijo, Moana. Then you can tell me what happened to the small native boy who just staggered from your camp. No native boy here. Well, he must have been here. No native boy here. You're lying. He spoke of a beautiful white Moana. He did not make that up. Please speak, Moana. Not make poor black mental. Me talk, feel whip of Moana. You were afraid of a slender, gentle woman, one who has come to the jungle to search for flowers?  Well, I can get the truth from her. Where is she? In Hema, beside the van that make court. She say is Gondrois. She's sick? So that's why you've the temerity to tell lies about her. I'll see if there's anything I can do for her. We shall settle this later, Manapara. One o'clock. Edwina, it is Tarzan. May I enter your Hema?  Let me feel your brow. There's no sign of fever. Perhaps it is nothing. Maybe in the morning, I'll feel quite well again. The fever that remains within the body is sometimes the most dangerous. Your life may be at stake. My life is meaningless unless I can find what I came for. Edwina, oh, kid. Well, I have brought an elephant to help clear the path. I left it a little distance from here, so I would not alarm the porters and burrows, but I do not advise going on. I must, Tarzan. Please help me. You did promise me. Yes, I did. But my promise wavered for a moment when I heard a strange story from Togo, a small native boy who was in your camp. A darling child. I tried to get him to remain with the safari, but he became shy and ran off. He says you attempted to strike him with your whip. Oh! You were in pain? Oh, you should return to Becurata. Well, there are doctors, but... if you will not, Tantor and I will help you bring the great van to the valley where the orchid grows. Dom found the safari drawing close to the fertile valley where the rare orchids grew in great abundance. Tantor, the elephant, plunged ahead, cutting a wide path through which the van and its precious ice-making machine moved easily. Near Tantor, guiding him, walked Tarzan, and beside the lord of the jungle, walked a miraculously recovered Edwina. Vash, Tantor! Close your eyes, Edwina. What?  All right. There. When we round this great rock, you will be in the valley of the Edwina orchids. Now, open your eyes, Edwina. Tarzan is a dream of a lifetime come true. Oh, it gives me great happiness. Vash, Tantor! Stop, I told you! Look! That great clumsy beast has stepped on one of my orchids! Oh, there are many of them. Sure. Edwina, what are you doing? I'll show them... Good boy. Gentle now. Quiet. There, now stay here. Don't move. I saw him crush one of my orchids and I... I guess I lost my head. You are lucky you did not strike him. He would have killed you. Even now you may be in danger at any moment. I'm sure he sensed your intention, and an elephant is famous for its memory. I didn't know what I was doing. Now I believe Togo's story and the fright of your bearers and the mania para of the safari. Where are the bearers and the headman? They fled.  I doubt that they will return. And I suppose you will leave me now too. I shall keep my promise. The van is now filled with ice? Yes, it's like the North Pole inside. I shall help you gather the orchids and carry them into the van. And then Tantor and I will take the van and you as far as the Punya country. There you may be able to engage new porters to accompany you to Bekorata. But I warn you, do not attempt to use that whip again. Edwina Clark was still beautiful, but I don't know what to do. But for Tarzan, she had lost all beauty because of the cruelty he had found in her. However, he had made a promise and as the day wore on, he worked hard gathering orchids in his great hands and carrying them within the house on wheels. It's like the mountain tops in there. The ice is keeping better than I thought it would. The rock's old health and closing entirely each time. Did you slide the bar? Yes, I slid the bar. It isn't strange that the ice remains firm even Tantor couldn't escape from that box. Well, another few loads and the van will be filled. I guess I'll go to the other side of the clearing. There's some here, right by the big rock. All right, I'll help you pick these and if we haven't enough, I'll get those on the other side. All right, there's one right here. I almost stepped on it. You didn't step on it.  I didn't step on the flower. I might have crushed a leaf, but Edwina... You're like all the rest. You don't love flowers. Put that brick down. I told you if you were... I think this grip is bitten into the flesh of enough victims of your insanity. If I had not dug my nails into my hands in order to control myself, I might not have stopped at breaking that whip. I will hear no more false talk about your being sorry. I shall put this orchid, which is perfectly unharmed, within the van, and then we shall leave this valley. It's not full yet. I'm sorely tempted to empty it. He did crush it. He crushed a flower. These beautiful flowers here. How anyone who loves flowers can be as you are Edwina. Now you shall not return here. Not as long as I am lord of the jungle. Not return here? I thought at first that you were... I shall return, Tarzan. I shall return many times after you have frozen to death. You won't escape from that van. Tarzan gradually lost consciousness. Edwina stood looking at the van, staring at it like one hypnotized. Tentor had wandered off, attracted by the scent of others of his kind. Now he joined the elephants who had been to the almost exhausted salt licks and returned with their craving for salt still unsatisfied. Suddenly they caught the accurate scent of the pure rock salt. It sent strong even though it was inside a van of metal. They charged on the box, beat against it with their mammoth trunks and great hooves until it broke into a thousand pieces. The young bulls fell upon the rock salt, but the trunk of an old elephant reached in and grasped an almost frozen body before it could be smashed beneath the mighty hooves. Tarzan awoke later, his body warmed by the equatorial sun. What happened? The van. They crushed the van. You know there is little I can do for you now. Only... only one thing. Bury me there at the entrance to the valley and place in my hand one perfect organ and Edwina. In just a moment to word about our next story of Tarzan. The Cassania Railway is a puny affair compared to the great railroads of civilized countries. It runs on narrow gauge tracks, its engines are antiquated and it passes through no great cities as it winds north from Africa's Gold Coast. But it carries millions of dollars of gold bullion, a temptation to those who dream of wealth and are willing to brave the terrors of the jungle in order to achieve it. Tarzan, a transcribed creation of the famous Edgar Rice Burroughs, is produced by Walter White Jr. Prepared for radio by Bud Lesser with original music by Albert Glasser. This is a Commodore production.


So that's why I was actually looking at the weather today right 76 degrees. How would we how would we describe this? perfect perfect Is it hot cold? Too hot, so is it so would you say it's too hot? It's warm, so it's a little a little more than you would than you would like it or it's perfect Okay, so you would say it's Warm enough and cold enough we say that Okay, so exactly that's so not too warm not too cold, right? That's that's so when we sit when we Describe the temperature if it's more if it's hotter than we would like we would say it's too hot What if it's colder than we like? We would say too cold, right? Very good, right so That's actually what I what I wanted to talk to you about today if a waiter comes to your table and they say Would you like would you like? Or how much of this would you like on your food? Have you ever had a waiter do that like with like with what would they would they do that with? Pasta and what what did they put on it? Pepper anything else Cheese right do you have you ever had a waiter come up, and they put more than you would like so what do you say? you say it's enough right it's enough right exactly and Do you do you answer them when they if I say would you like pepper? What would you say to me as I yes, please? Just so just a bit you would say what we say Maybe just a little like just a little and then if they they keep going you say that's enough that's enough Right, otherwise they ruin your salad sometimes.  Too much pepper or too much anything else you can think of that they put on any any restaurant The ice in the ice in the glass Sometimes they put what do they do? Too much too much ice, and then you have like very little water would you say So would you say there's too many ice cubes or too much ice cubes? To Very good too many so you guys have heard you guys have learned about this a little in a prior class a class before Really? Oh cool. So today that what we are talking about they are called quantifiers and I and I have a Game on Kahoot like we did last week, right? So have we ever heard of quantifiers? Quantifiers has anyone ever heard of quantifiers Right, so there's they can be countable. They can be uncountable and so what quantifier if I if I tell you the word quantifier What do you think that means?


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