Hey y'all what's up my name is Sonali welcome to my channel if you guys are new and if you are definitely hit that subscribe button down below and if you are already subscribed make sure your post notifications are turned on so you never miss a video of mine. Today we're filming a highly requested video which is my updated makeup routine for 2022 and by the time I post this video the Sephora sale has either already started or will be starting in the next couple of days so I wanted to show you guys my full routine and share some of the best products to keep an eye out for during the Sephora sale. Everything that I talk about is linked down below so it's easier for you to shop, add it to your cart in the Sephora app or just keep an eye out for it when you're in store. You can also follow me on Instagram and TikTok for more makeup tips and product recommendations. Usually I add a lot or a filter to a lot of my videos here on YouTube but because this is a makeup video I didn't want to do that because I want everything to be true to color so let's get into the video. We're going to start with skincare because it's really important to have a good base for your foundation to apply smoothly so I actually just went in and put this on and totally forgot to film it but this is the glow recipe plump plump hyaluronic cream. I've tried many gel moisturizers in the past but I feel like they just kind of like sit on your skin they don't really like penetrate the skin and really hydrate so this one actually does that like it really makes me feel super hydrated. I do have like some random dry patches I'm gonna blame it on the sun because I forgot to wear sunscreen one day when I was out in the sun for like six hours so that wasn't fun but I've been using this for a while now and what's cool about this product is that it is actually refillable so you can like pop this little pod out and just purchase the refill which is I think six dollars cheaper than getting like this whole you know bottle of cream so that's awesome. Speaking of sunscreen I'm really trying to remember every single day to put this on. This is like one of my favorite sunscreens ever it's unseen sunscreen from Super Goop and I highly recommend to stock up on this during the Sephora sale because summer is right around the corner and you do not want to be caught outside in this heat especially this Texas heat without sunscreen on your face so I'm just gonna apply that evenly all on my face. I've recently been really liking this glow recipe watermelon glow ultra fine mist. I like to put it on before and after it like really is an ultra fine mist you can barely feel it but it kind of just gives you a glow and just makes you feel a little bit more hydrated so I'm gonna apply this as kind of like a primer. Sometimes I can overdo it with the sprays. The last step of the skincare routine is to moisturize the lips. I am a lip balm fanatic I have like a hundred thousand in my house right now but I've been really liking this one recently. I actually picked this up at TDM Maxx but I'm guessing it sold out Sephora too. It is the first aid beauty ultra repair intensive lip balm and it is a true balm if you can see that so I just kind of like swirl my finger in it and apply it to my lips and it has kind of this mintiness which is awesome it just like gives me a little bit of a tingle but not anything crazy. Now it's time to get into the makeup we're gonna go straight into foundation since we already pretty much prepped and primed my face with the sunscreen and the ultra fine mist so my foundation of choice has been and will always be this drugstore foundation and I will link it on amazon since you obviously cannot purchase it at Sephora but honestly whenever I go into a CVS or Walgreens these days they mark up drugstore foundations and just drugstore makeup so high so I've been starting to just get my drugstore makeup off of amazon because it's still like the same price that it was like years ago which is great. This foundation is the L'Oreal and Valleable Pro Glow I'm shade 210 right now because I have a little bit of a tan not quite as much as I usually get in the summer but it is kind of like the start of summer well actually I'm pretty sure it's the start of spring but it's getting hot here so I'm definitely gonna need a darker shade right now in past makeup routines and just like Sephora recommendations I've always said that I loved the Charlotte Tilbury airbrush flawless finish foundation I believe it's called and I still do it's just that that foundation shade is my true summer color like my max tan color so I'm waiting to use that one again but in the meantime I think this is an amazing foundation it makes my skin look amazing throughout the day it lasts all day and I cannot say enough good things about this and it's affordable so what more can you ask for? This morning I made my face even smoother with this derma planning tool I found off of Amazon and I highly recommend to start shaving your face I don't even know if it's like technically shaving but it makes my foundation go on so smooth I trimmed up my little sideburns I got rid of my peach fuzz and it's like my skin is literally glowing right now because there's like no hair over here and I love it I will link it down below I just got it off of the Amazon and it's like under 30 bucks for concealer I'm using the Too Faced Born This Way multi-use sculpting concealer in the color golden beige I'm the type of person that will use up a concealer until it's absolutely all gone I used to use tart shape tape and probably only had to like rebuy it once just because I really like digged in and I feel like this gives you so much product in this one little concealer bottle especially compared to shape tape and I've been really liking this one better so I just put it right here right here and all over my eyelid oh and then down my nose too forgot about that one and sometimes on my chin I couldn't even tell you why I do just like the line here and here I saw it on tiktok so ever since then that's how I've been doing it for contour and blush I've been using this dibs beauty duo stick and it's very new in my makeup routine probably the newest thing I have this shade is 5.5 and they recently launched this stick I used the contour on this one and then I use another stick for the blush so I'm just gonna apply it right under my cheek bones a little bit on the forehead and a little bit on my nose and under and lastly under my chin dibs is direct to consumers so you won't be able to find it on support.com so I wanted to give you a couple of other recommendations on contours that you can purchase during the Sephora one being the patcher tau contour little duo this one has a creamed contour up top and I really like the shade it gives a very like deep perfect contour and then they have the bronzer on the bottom and then this color is she's chiseled sometimes I'll go over this dibs beauty contour with the powdered one in here after I've set my face and I'll probably do that today because I really want more of like a dramatic look today because I'm going to be doing a little bit of a content day today another great contour option is the charlotte tollberry contour wand it's not overhyped I don't know if they have it back in stock for the Sephora sale but if you see it definitely grab it because it's so good I have been loving using just cream products in general but cream blushes are my new favorite thing and I'm going to be using shade 5 for the blush from dibs beauty and I'm just going to put a little bit up here usually I actually do more but we'll keep it simple today and then my secret is to put a little bit on your nose not too much because you're going to look like a clown if you do too much on days I want to do like a really quick makeup routine I also love to put this blush on my eyelids just to give it like a little bit of a pinky tone and then we're going to blend all of it out here's what it looks like I'll blend it out and usually I actually over blush even more but today we're going to keep it a little bit more simple and the next step is to set the face before I show you guys what I'm going to be using today to set my face I wanted to give you my number one recommendation and that is the Charlotte Tilbury flawless airbrush powder it is the best powder I've ever tried it makes your skin look like porcelain dull skin it is insane but I do recommend to kind of like bake with a different powder since that powder is more of a pressed powder it's perfect for after you do your whole makeup routine and just like kind of like buff it in on top of your skin but I found if I just use that powder I will get oily throughout the day so I think it's very important to set your face and bake your face before you you know use a pressed powder so today we're going to be using the one size powder and honestly I got this out one of the Sephora sales and I just don't really see the hype about it but I'm going to use it until it's gone but I just feel very strongly towards the Charlotte Tilbury powder but I still do need a baking powder and the Laura Mercier translucent powder is always a good option I was just kind of seeing what else was out there when I got this and someone recommended it to me at Sephora so I kind of just went for it again it's not bad but I definitely have tried better powders now we're just going to wipe it all off with actually a Sephora brush which I highly recommend to get this is like the perfect brush to really do anything with but I really just use it for like anything kind of powder or just like buffing in the Charlotte Tilbury pressed powder I think this is just like the softest fluffiest brush this is the pro powder 59 and I will have everything linked down below I've had this little eyeshadow palette for a really long time and I'm in love with it because the eyeshadows are great and it's $10 it's actually from the Sephora collection and it is the warm brown tones palette so I'm just going to go in with this and I like to put the two shimmery colors this gold and this like more brown rose gold on top of each other so I'll do the deeper color first and put it all over my eyelid then I'm going to take the gold that's in this palette and put it right on top then I usually take this matte brown color and blend it all in taking that same matte brown color I'm just bringing it down on my lower lash line so that is all I do for the eyeshadow and then I take my favorite eyeliner ever it is Z Glossier pro tip eyeliner in just black because I don't think they have any other colors which I would love if they came out with a dark brown liner in this form because I love this tip I don't know something about it it's just perfect moving on to mascara and I truly believe I'm going to be like 50 years old and I'll still be using these two mascaras I've been using both of these since I want to say at least college but I feel like high school so first off we're going to be doing the roller lash by benefit it just like separates your lashes so well makes them so beautifully long and the other one kind of gives you a little bit more volume I started using grande lash and was really consistent with it for a really long time I kind of stopped recently but I've seen such a big difference in my lashes like I'm not even joking and you can actually buy it on Amazon so I'll link it down below um but I also got a lash lift so that's why my lashes are kind of like curled and I highly recommend getting one especially before you go on vacation it's definitely a game changer so this is before and after with the roller lash next I'm going to be using the Maybelline lash sensational and again this is a drugstore product but I will have it linked down below lashes are done so let's move on to brows and I recently got this product it is from refi or refi and it is their clear brow gel and I really like want to like this product so much because I feel like it has a really good spoolie but the product itself kind of leaves your brows a little bit crunchy and can sometimes leave them looking a little bit white so I like to kind of just take off the product off the spoolie a little bit because it does have a little bit of excess and then we're going to just brush through our brows but this product really does a great job of laminating your brows without paying for the lamination and you can kind of get a feel for what it would look like if you did get a brow lamination so it could kind of be like a little guinea pig so I've still been using it because it does a really good job of you know keeping the brows up all day long but it's just like that crunchiness I hate so if you guys have a good clear brow gel let me know this is what my brows look like right after using that gel and you can't see any of the white stuff because I kind of just brushed it through but it does dry crusty I will say that next up we're going to use this brow pen from Anastasia Beverly Hills I used to have the dark brown color but recently I went to get the medium brown because I just feel like sometimes I have a little bit of a heavy hand and they could look a little bit too dark and I never want to go back to the days of the dip brow pomade phase you know I just don't want too dark of eyebrows and I really try to keep them as natural as possible so we're just going to go in and make little hair strokes anywhere that's necessary so this is what it looks like before and then this is what it looks like after it definitely makes a huge difference even though I didn't do that many strokes we're going to move back into the face and just give it a little bit of refresh with some powder products so like I said I do use the Patrick Tau duo but I just kind of like use the powder one and go over the dibs beauty contour just to make it even more chiseled then I can never forget a little extra nose contour since I didn't over blush today I'm going to be going on top of the cream blush with a powdered brush and this is the cosas longitude zero color in light pressed little duo and I'm just going to just take this blush color and go right on top of that I think the last thing we have to do to complete this makeup look are the lips so we're going to go in with this lip liner so we're going to be taking my makeup by mario lip liner in the color travis and it is this perfect brown lip liner I swear I can never have enough brown lip liners but I've really been liking this one so we're just gonna line the lips this is what the lip liner looks like alone I think it's still really gorgeous if you didn't want to add any gloss but today I'm going to be using the summer fridays lip butter balm and this one is the vanilla beige one so it kind of has a little bit of a color to it I've been really liking this combo lately here's the completed look I hope you guys enjoyed this video and if you guys are interested in purchasing any of these products especially during the Sephora sale that is happening super super soon I think when I'm posting this video the Sephora sale has already happened or will be starting in the next couple of days and if you're looking for more Sephora recommendations subscribe to my channel because I'm going to be posting another video with just recommendations for the Sephora sale within the next couple of days you can also follow me on Instagram and TikTok if you guys want to see real-time content and I will see y'all in my next video bye


So, today we are going to see four topics. So, one is excise C-vigil, microsat R and chiasnur forest disease in main's prillium's perspective and insect alleys in main's perspective. Now, let us move on to our first prillium's topic excise C-vigil, ok. So, why it is in India has conducted a two-day coastal exercise along the Indian coast. So, that is the operations code named as operate excise C-vigil, ok. So, why it is important, ok. This is the two-day coastal defence exercise conducted in all over the Indian coast covering total 7,516.6 kilometers, the entire coastal areas, ok. So, the excise is conducted all over the place in eastern side it is West Bengal, Odisha, Andhra Pradesh, Tamil Nadu, also in Kerala, Goa and Lakshadeep, it has conducted various exercise. So, why they have conducted this exercise? So, it is they have to review the maritime preparedness of the country because we have to stop another 2611 style event which is which was held in Mumbai where the terrorist has intruded into Mumbai by acting as an Indian fisherman or Indian community people. So, there was a loophole in the Indian coastal guard system. To plug that loophole, we have conducted this exercise C-vigil. So, we are expanding to know the preparedness of our Indian maritime, ok. Now, they have also created audit on the vulnerable locations like the port locations where the fisherman community are living all the local areas are taken into consideration even the lighthouses are taken as a vulnerable locations and they have audited and checked the vulnerability of those places. So, here even the local committee like fisherman are also included in this exercise C-vigil, ok. Now, let us see what are the functions? This was conducted by both marine polis of the states as well as the Indian coast guards like marine polis have intruded from 5 kilometers from the coast. So, they have conducted exercise within 5 kilometers from the coast and the sea and Indian coast guard and navy had conducted this in high seas. It is in exclusive economic zones, they have conducted the exercise, ok. So, they have seen wide range of contingencies means difficult conditions like they have conducted simulated attacks which means the checking of infiltration from the enemies. There were so many exercises of contingencies that based on simulated attacks, ok. And they have followed the code of audit of internal ships and port facility security for mostly for this coastal locations. So, they have created a simulated infiltration that is the enemy intruding into India which is called as the red force and how this Indian force are going to thwart this red forces. So, that is the exercise. It is both based on shoreward exercise as well as seaward exercise, ok. Now, it is actually a build up of tropics, ok. Tropics is nothing but a tri-service exercise which is held every 2 years. It is held every 2 years. This is actually a step ahead of this tropics exercise. So, this was different ministries facilitated program. It was done by defence ministry, home affairs ministry, shipping, petroleum as well as natural gas customs everything. So, here all the communities as well as different state agencies and ministries are involved in this exercise sea visual. So, particularly to stop or thwart the 26 11 style of attacks which is held in Mumbai in, ok. So, this is important about this exercise sea visual. Though we have conducted so many coast guard exercise every year, but still this is actually a largest defence exercise of this type, ok. So, this is very important for presence topic. Now, let us move on to our next topic micro-sat-r. So, why it is important? So, ISRO's 2019 first launch is going to be this micro-sat-r along with another satellite called Kalam-sat. So, that is it. So, it is called as pride of place. What I have mentioned is a pride of place because it is a first of a military type satellite, ok. It is actually a military grade satellite, ok. Along with Kalam-sat and nano-satellite they are going to launch, ok. They actually launched and it is successful, ok. Now, what they had said is it is launched by PSLV C44, ok. It is called as PSLV DL, ok. It is called as PSLV DL. It is a 46th launch of this PSLV, ok. It is a 46th launch and what all the other things in it, ok. This micro-sat-r is a military imaging satellite, ok. It is actually launched from Satish Dhawan Space Center, Sriharikota. This is going to be the 46th flight we have already seen, ok. Then along with this micro-sat-r another satellite is also going to be launched which is known as Kalam-sat. It is prepared by students, ok. It weighs just 1.2 kilograms and it is a short-lived satellite, ok. It is a short-lived satellite. It is going to stay for two months, ok. It is going to launch and see the experiments in the space, ok. Now, what they have said is this will be launched within 15 minutes. It will go and launch and place in the polar orbit within the 15 minutes of takeoff. So, it is a different one and there are two aspects in this experiment. One is the reuse of waste stage which means ISRO is going to use the spent fourth stage which is called as PS4 of the rocket which is always of waste use. But now this Kalam-sat is going to use this PS4 and conduct experiment, ok. This is the first important aspect of this experiment and the next one is it is going to have another one called the lower than any of its civil earth observation spacecraft. It is going to have a launch space of just 277 kilometer away from the earth. Even it is lesser than ISS which is the lowest earth observatory or spacecraft. But this is a military observatory spacecraft, ok. This is going to have experiment on the military imaging. So, this is just based on military. We do not have much information about this functions and personalities but this is a one of a kind of ISRO, ok. Now, let us move on to our next topic, Kiasnu forest disease. So, why it is in use? There was an outbreak of Kiasnu forest disease in Karnataka, Shimoga district and the nearby states like Maharashtra and Goa have started preparing for the Kiasnu forest disease to avoid this, ok. This is news, ok. So, why this is so much important? This Kiasnu forest disease is also known as monkey fever, ok. It is also known as monkey fever. It is caused by a flaviviridae virus, ok. Flaviviridae virus family. This is also known as encephalitis virus or Lyme borealysis disease or skin monkey fever infectious dermicocenter ticharactin insect, ok. This are so many names for this insect. It is actually a tick-borne infection, ok. It is also known as arbo infection which means it was caused by an arthopore or that is known as arbo infection, ok. This is mostly confined to states called Karnataka, Maharashtra and Goa, ok. Initially, it was discovered in Shimoga district of Karnataka in the Kiasnu village. Hence, it is known as Kiasnu forest disease. But due to disruptions of forest and deforestation, it has even spread to Maharashtra, Goa and even recent reports from 2013, Kerala and Tamil Nadu are also infected of this Kiasnu forest disease, ok. So, it was first discovered in 957 but this records annually as an endemic to this area, ok. This is an endemic disease to Karnataka, Maharashtra and Goa. Now, what are things? The transmission. This disease is transmitted from monkey to human or cattle to human. But there is no case of human to human transition, ok. There is no case of human to human transmissions. Mostly, this disease takes at least 3 to 8 days for incubation, ok. It develops from 3 to 8 days, ok. During that time, we have a symptoms of being chill, frontal headache.  We feel giddy or nauseating. So, these are some of the symptoms. Another symptoms are like abnormal low blood pressure, ok.  So, these are the common symptoms of this diseases. But this complication can be rectified within one or two weeks, ok. The patients can recover within one or two weeks. But the after effect of this disease will be prolonged, ok. This actually takes a long period to fully recover from this disease. So, the fatality rate is actually 2 to 10 percent for this disease. But due to the negligence of the villagers and other people, the disease is becoming more spread to other areas also. Because people think it is just a monkey fever and they brush it off and they are not thinking it is a serious issue. Now, what are the treatment involved? Actually, there is no specific treatment for this chiasno-forus disease. But only the vaccination can help, ok. So, vaccination can help. But it is only for the endemic areas, ok. For endemic areas, this vaccination can help. But what I have said is, some early medical care and supportive therapies like giving hydration, giving proper rest and medical therapies, that will help for this treatment, ok. Then, what are the prevention measures? So, one thing is, we have to spray the insecticides to the caters regularly in order it is just a tick. The tick can travel longer distance and catch the cattle, ok. This disease actually caused by the death of the monkey, where the tick is present in monkey. Once the monkey is dead, the tick will come out of this monkey's body and it will travel to longer distance and it can catch other caters. So, though catless is more susceptible for this disease, we have to spray insecticides regularly and Ivermectin injection to the caters to vaccinate them, ok. It is vaccination. For human, it is malithion spray. It is actually as a insect repellent, ok.  So, that is also a preventive measure and we have to have a good sense of this monkey's death properly to know where are the monkey populations are dying. So, that we the preventive measures will be easy, ok. Then, other thing is there must need to be a two dosage of vaccinations, which is taking place with the interval of one month. But the problem here is the people will have vaccination for one time and they will not turn back for the second time. So, that is a most important problem here. Another one is dimethyl phthalate, which is the anti-tick, ok. It is a tick repellent. So, this is again recommended for preventing the diseases and wearing protective clothing, avoiding contact with dead monkeys and also collecting woods from forest also help from preventing this disease. Hence, this disease can't be cured. Only prevention is the way to avoid this disease, ok. This is the basic information. But the problem here is the disease which was started in 957, it is recurring annually. Though it is endemic, we couldn't control because it is actually spreading to other areas due to negligence of humans, as well as deforestation. So, now this disease is spread all over the western guard states, ok. So, this is about this Kiasnur forest diseases. Now, let's move on to our main topic, insect alleys by DARPA. So, what is this in news, ok. So, DARPA is nothing but Defense Advanced Research Projects Agency of US. So, this agency is particularly dedicated for developing military technologies for the Pentagon, ok. That is the basic news. So, why this is different in news? Because DARPA though it is a military technology developing agency that now has started to develop an insects evolving genetically modified viruses into crops. So, insects will have viruses into them that will affect the crop, so that the crop will develop genetically modified gene into it. So, that is the insect alleys scheme. So, insect is used as a vector to carry this virus to the crops, so that the crop will become resistant pest resistance or drug resistance. So, that is the experiment of this insect alleys. This DARPA project is actually going on, it is in pipeline, ok. But this has seen some notorious criticisms, ok. So, what is this? This actually seems to be an agricultural revolution or it is started as a rapid revolution in agriculture. But DARPA is known for its nefarious character, ok, because it is a military technology development agency. So, critics say that it is nothing but an ingenious explanation for lethal weapon system because they can use it as a biological weapon to curb agriculture productivity in other countries. But what DARPA has said is we are not going to use this technology in any military techniques, but it is for peaceful purposes. And even if you want to use in military techniques, there are some multiple safety layers which prevents us from using military product. But the dual use is definitely going to come, so this is the problem here, ok. Now, what all they have said? So, here the program is using the pestifier insects like aphids, leafhopers and white flies. This actually affects the crops. When this virus is introduced by these insects, the plant will develop resistance, ok. With the recent introduction of CRISPR, the gene editing technology has also become more cheap and highly potential and improved technology. Hence, this insect alleys technology will become a boon. So, that is what they had said, ok, that what they had advocated is this insect alleys are not going to target the germ lines, ok. Germ lines means the reproductive cells of the plants. Hence, it is not a heritable trice. Hence, it is going to stay with that plant alone. So, instead of going to high value seeds, we are targeting on the plants of wild varieties or hybrid varieties. Now, so what they are going to do is, we are not going to have a permanent trait mechanism, but it is a temporary mechanism which is only based on single growing season, ok, which is going to target only single growing season. So, this is the criticism in intonation arena, but that is a separate news. What India needs to do according to this, ok. So, India has an agricultural backbone. India is dependent on agriculture, most of the population are dependent on agriculture. What if this insect alleys turns to be an agricultural warfare? Are we really ready to face this, ok, because every technology will have a lure to enhance its power. All the countries around the world are enhancing their military power, but our India is still targeting towards soft power, but not to hard power. So, for example, China has moved from an era of reverse engineering to create adaptation and now it is going for disruptive innovations. So, this is the evolution of the Chinese. So, example of this is J-20 stealth fighter, ok. So, when China decides to target any part of the world, it can target and destroys the area within an hour of this decision. So, China has become militarily so much powerful even that has made USA to think about this biological warfare, ok. Now, what about India? So, we still have this mundane issues of Raphael issues, Tejas issues which are still on third and fourth generation fighter programs and even we have signed this Wuhan summit and we have waiver guard from this Khatsa which also shows that we are still following the soft power mechanism, ok. So, in order to go towards hard power which means they develop a military technology, we need some adequate budget, ok, adequate budget for the difference as well as we need some intellectual properties development in military. But worryingly what is there is according to World Bank India spends this total investment of R&D only 0.63 percentage for the last 20 years it has not developed much even this 3 fourth of this sector is not going for the difference, ok. Definitely the most chunk the larger chunk of R&D is going to other sector than difference, ok. But when we compare China the R&D has improved for difference from 0.56 percent to 2.07 percentage of its GDP. So, we have started in the same place, but China has overtook us, ok. Then what are the other things? So, what the things which is curbling India which is we have a false starts in arms acquisition wherever we go we have some issue in the arms acquisition during this auctioning process or the signing process everywhere we have some problems, ok. So, we have this defence manufacturing sectors fatigue that means known as India's fatigue, ok, to buy any arms, ok. Then it is evident from the poor participation of topless defence actors in our Arrow India and Defence Expo Exhibitions we have seen a poor participation of global investors in defence sector, ok. Now let us see our stories of Germany and Japan's military commitment. So, Germany in 1940s and Japan in early 1920s they focused on the military technologies that took a decade long commitment for them to develop this military technology. So, when we compare that to India we need at least not one election at least three or more regime changes, but with a sustainable defence policy to develop a defence committed military technologies, ok. Then what they have said is this not one election cycle we have to have a military power builder for a decade long one, ok. Then what are all the other things to say here? This military technology and defence does not come with buying a sniper or fighter jets, but it must need an adequate investment into it. So, what we need is a sustainable and indigenous, ok, sustainable and indigenous intellectual property in defence, ok. Hence the political parties and other members of India must have a bipartisan introspection into this decision and they have to act accordingly based on a bipartisan way, ok. So, this is about this insect alleys by DARPA. So, with this I conclude today's topic. Please like, share and subscribe to our YouTube channel. Thank you.


Hey, welcome to the journey today. We'll be talking about how to increase your average order value on Etsy. If you have an Etsy shop or are setting one up, you've been working tirelessly on what to sell and how to sell it and are no doubt absolutely swamped with ideas about how to structure your offering. Yeah, when you have an e-commerce store, you're always looking for new ways to convert customers and increase your average order value. So AOV for short, your AOV is pretty much what it states the average order value of all the orders placed in your store. And by increasing your AOV, you will have more revenue with the same number of customers. And that's always a great thing to calculate your average order value, tally your total revenue, then divide that by the total number of orders you have received. That's right. And in this video, we're going to offer you tips and strategies to encourage your customers to buy more from your Etsy shop than they may have initially planned. So let's talk about free shipping costs and implementation. So customers are cost sensitive when it comes to shipping fees. I know I am and shipping charges are one of the primary reasons for cart abandonment. I know the last time I was going on online shopping, I had exactly what I wanted in the cart and then I got hit with an extra $10 just to ship it to my house. And now that's just an extra cost that I didn't really have planned or budgeted, which actually made me end up not buying in the first place and looking elsewhere. Or have you ever had the scenario where spend just $15 more and it's free shipping? It gets me every time with my Nespresso pods order every month. But the best approach is to offer free shipping once a certain order amount is met. This is true. And then calculate the minimum order value to qualify for free shipping or come up with a price tag for your products where free shipping doesn't eat into your profits. And this way the order amount is worth it for you to pick up the tab. And while displaying results for any search term, Etsy's algorithm considers free shipping to show results. When you bear the cost of shipping, it invariably reduces the pricing than your competitors. The reason is that their products have shipping prices embedded in it. Moreover, it works as a great promotional tool too. Now let's talk about cross sell strategies. Cross selling is when you also offer a product that is related to the product being viewed. And a great example of this is if you sell, let's say, wall art, I bought some wall art recently. You could cross sell frames or other hanging materials. And since Etsy offers sellers an option to include a hyperlink in the product descriptions, it's an excellent opportunity to provide links of similar or complementary products in the product description. And you have all the data to know what your customers are buying, including what they purchased together. So really leverage that opportunity to put the links of your most popular products or products that really belong to the same buyer persona or items they may not have thought they need, but they ended up buying in the first place. So let's talk about integrating add ons and personalization. So add ons can be as simple as offering personalized lettering on those shirts you offer. Or how about offering other features like different colors or fonts at some great personalization there so customers can make your products their own. All for an extra fee, of course. Oh, and you can create bundles in discounts. Everybody loves a nice discount. But by bundling products that have a natural synergy. And yes, I use that word. It just makes sense. If you're selling craft supplies, you can create a separate listing and bundle a canvas paint brushes at a discounted price than if they purchased it separately out of cart. And really don't forget about those quantity discounts to those ones that buy in bulk. The more they buy, the more they save. And it's just an extra incentive to want to tack on a few more items to get to that next level of savings. Speaking of savings, let's talk about developing discount codes.  I mean, I definitely am guilty of this during the holidays, right? I feel like everyone's trying to offer me a sale and therefore I should shop, right? Yes. No. However, the more they purchase, the more value they feel they've gotten. Just be sure to do your math to determine the minimum order value. Otherwise, you'll end up losing money. Yeah, I save so much money and I'm going broke this year. But except we have I don't want to talk about it. But let's move on. Using time sensitive offers is another great way. But at the end of each year, really look at the next year's calendar and set up your promotional dates and discount codes for all the holidays ahead. Do it early versus doing it the last minute. You can also have those flash sales and just unannounced sales just for customers, knowing that they only have so much time 24 hours, three days, 15 minutes, whatever it might be just to take advantage of the sale. Let's talk about generous return policies. Now the opportunity to return and exchange the product invariably increases the conversion rate, also a more extended window to return the products the higher the conversion rate, which makes sense and create a policy that is clear and establishes trust and takes the risk out of making additional purchases on products that customers may be on the fence about right and make your policy visible on each page shouldn't have to go hunting for it. For example, 30 day risk free return policy. The next thing you can really do is add a social cause. These are really stories that resonate with buyers that fulfill their aspiration and inspires and motivates them to contribute by donating a portion of your proceeds to a cause that you care about, but also motivates the buyer to care too. And because they're not only making a purchase or supporting your business, they're also making a contribution to that cause as well. Absolutely. I love a good social cause. However, be sure to be transparent about how, where, when proceeds will be donated and actually donate. Also, just like you did with the shipping costs and those discount codes, calculate the minimum order value to ensure you're not ending up in the red. And the number one way to increase your average order value is to really build trust and credibility. This happens with quality reviews and testimonials necessary to build that legitimacy. The fact is that customers spend more with businesses that they can trust because it proves that your products are high quality. Totally. And as the majority of the marketplaces react positively to positive reviews and their search result display algorithm, Etsy is no different. And therefore the more the number of glowing reviews, guess what? The more increased sales. Yeah, and know your customers intimately and market directly to them by virtue of visuals, verbiage, and on other platforms, you know that they hang out on. And without these final tips, all other strategies will fall flat. Alright, that's a wrap. Now you have the blueprint to increase your average order value for your e-commerce store. Be sure these strategies are visible on your site that you announce them on your social media accounts and to your mailing list. Be sure to comment below, subscribe to our channel. And while you're there, ring that bell so you get these episodes first. This is the journey. Now go make some money.


For the afternoon, Karuth is not happy with the mark, he's now placing it. Hush goes over the ground, everybody holding their breath in anticipation, here we go. And here is Karuth, to make it 1-0 for QRC. Oh, Morris saves! Well, that's what he went on to do. That is what he went on to do. He saved the first one. Yellow's not a step, he kept it low. What a save! Low down to his right. Kept his eye on the kicker, kept his eye on where he was going. I don't think he committed too early. And that's a super save to give them the impetus in this shootout. Well, the man who missed the penalty has come forward to take it now. So he's come to take the first kick for St. Anthony's. He missed the chance in regulation time to give St. Anthony's victory. What is he going to do now? Is he going to blast it again? Is he going to go straight down the middle? Francois, Russell Francois, picture of concentration. Let's have a look at Francois against Affan. Let's see, Francois, he bangs it, that's a good penalty. That's a very, very good penalty. He didn't bang it, this time he went for placement. And he placed it away from goalkeeper Affan. It's a brave boy to step up after missing during regulation time. Confident kick in the corner this time, not down the middle. Puts his team ahead. Well, this looks like Mohamed. So Mohamed against Morris. Have to think he's got a score. Well, he does, that's a very good penalty. Strange run-up. This is not the step just like before. But high into the top corner, no way is the keeper getting close to that. So, one wall at the moment, but remember QRC missed their first kick. Well, it's going to be Fraser, Andel Fraser. Seems as though Coach Kenwin Jones can't stand to watch his venture down the tunnel. He's Fraser against Affan. Well, he puts it into the corner, that's a good penalty. Cool as you like. That's another good penalty. Keeper didn't have a chance with that. So Andel Fraser makes it 2-1 to St Antonis. Such a long walk from the halfway line, especially when you're trailing. That's the situation Micah Nelson has to deal with now. Could he keep his composure? So this is Nelson against Morris. Nelson, well, that's a good penalty. Very cool as you like. Two-all, but remember, QRC missed their first one. Short run-up, waited till the keeper committed, and directed it in the opposite direction. Good penalty. So two-all at the moment. This looks like Wilson Wright. Yes, it is Wilson Wright. Wilson Wright against Affan. That's as easy as you like. Cool as you like. That's another good penalty. Excellent penalty. As assured as he's been in possession and as he has been throughout the entire game, replicating that assurance in his play with that penalty, stared it into the right corner. Top stuff. Well, this is Lamsey to make it three-all. So Lamsey against Morris. That's a good penalty again. So Affan, this is Lamsey. Yeah, fancy run-up. Sends the keeper the wrong way. Maybe commits a little too early, the keeper there. I'd love to see him stand his ground and test the nerves of the kicker. Well, this is Ford, who came on as a substitute. Had one big moment where Affan came up with a really good save. So they left foot of Ford. Oh, he passes that ball into the net. That was close. Affan sort of dived over it. They know he was late getting across. He guessed the right way. Rodanfa, but was a little late. I think he leaned to the left and then when he attempted to change direction, he was a little too late. Just enough or not to get over the line. Not the most convincing penalty. But it's a goal and most importantly. Well, Aberdeen, he has to score. If Aberdeen misses here, St. Anthony's College will be the Coca-Cola North Zone winners. Here is Aberdeen against Morris. Aberdeen. Oh, it saves. Morris has done it. What a substitution. Well, well, well. Morris is the hero. He came on as a substitute and added on time. Another good save. Yeah, strong hands waited for the kicker to kick. Didn't commit too early. Got his arms up, kept it up.


Hello, thank you for joining me. Today we're going to go and visit a site we've already been to. I made a video a couple of years ago I've just got to go up through the woods on the other side of the river and let's go and explore the site. I made a video called the lights are on and no one's home. Have a look at the link on screen now and you'll be able to see that video. So what we're doing, we're going back to that site because things have changed a bit since I was last there. So I thought we're just going to have a little look around to see what there is to see there. So I've come out the woods across the road here and we've got this footpath just here and up here there's a little hole in the fence, which is going to take us on to the site. Still have an old ranch we're going to go and have a look at, although of course we're in England, not America but it looks like the English version of an old ranch. So we're going to continue up the footpath and let's go and explore the site. So I was just coming up the footpath now. The site we're going to is in there. I came up for the other day and I saw some youngest people and I just said to them, what's it like? They said, yeah, well, you know, it's an abandoned house. We just go in there and hang out really started. Okay, cool. So as I said before, we have been in the house and we access it through this little hole in the fence. I've been in here before as I mentioned in my other video. We went in the main house in this video. I've been told you can now access the other house. So my plan is to take you down and have a look there. So we get to hold some house here. I think that's a plant room because there's a swimming pool, a very, very dirty swimming pool which we'll find out. So this is the summer house. Just imagine someone would have sat there and looked out across their really nice garden, which is now really overgrown. So the main big house is just up there. So that's the one we went in. That's where the lights were rather spookily on, but there was no one home. I think it's all been sealed. As I said, there's a window open. I don't think I probably could climb in because I've already been inside. I'm not too worried about going inside again. So what I thought we'd do is we'll go and have a look at the other house. So let's just go up in here. And find there's no window. It's going to be pitch black inside. Didn't bring a torch, so I'm not going to go in here today. But as I said, do watch my lights are on, but now on to home video. We're going to go down there to that house. Because I want to have a look around that house now. It's a bit of an interesting one. I think that it all seems to be one site. So whether, and they both became abandoned at around the same time. So whether someone lived here and they had the other house built in their garden, I'm not too sure. So this is a really nice, nice house, huge garden and swimming pool. I'll show it to you in a second. Just get through here. Just a really nice house. It's a swimming pool. Strangely, I think it's some bunk beds. I must have bought them out of the house and put them there for a bit of a laugh. I don't know. Swimming pool is hard to show you because it's really overgrown. But the swimming pool is just behind these bushes here. You can probably just about see that. Of course there's the house. So the house we're going to look at in this video is down here now. It looks as though I'm wondering if it was part of the same family, an extended family, and they lived in two houses. I'm not entirely sure. But this one, it's like someone said it looked like an American round when I showed someone the last video. Because in the last video, I came in the drive of this one from the housing estate down there. I came in the drive and I walked up through here. But this house was all the doors were locked. It's in a much worse estate now. See, I don't break in windows and evangelism. If I come somewhere like this, I just come to have a look around because I'm curious. So let's go inside. Interesting, there's no upstairs. It's a four-hike ceiling. It's a downstairs bathroom. There's a room there. There's someone's... Someone's nicked the carpet. They've cut around these and taken the carpet. It's got a Velux window. Someone's hungry for apples. See, I don't condone that kind of graffiti and stuff. Now we get to this room. Look at this. This. We've once been really nice. This is the kitchen. And again, there's a double height. So that upstairs window there is actually just looks, brings light into here. This is a really nice, big, grand storage. And then when you get to that, of course, there's a proper upstairs. There's rubbish all over the floor. It seems to be, this is a bit sad. I don't want to look at them too close. Someone left their family photo here. All the photos are just strewn across the floor. I almost feel like getting down, getting every picture and trying to get them back to the family. I think that is a real shame. So there's another room. It's quite dark in there. Another room in there. That's just like little cupboard. So let's have a look. Someone's pulled the radiator off the wall. These photos are actually, I can't believe that. Look, all in this room. See, I think that is a real shame. But that is someone's life memory. It's just strewn across the floor. Yeah, I don't sort of agree with doing that, but it's even more in here. Not just photos, but their books and everything. It seems a shame. But I'm not going to, another thing, if I ever come to these places, as I say, I only ever take pictures or videos for that matter and I leave any footprints. So I'm not going to touch any of it or take any of it with me. But I do feel like just picking it all up and trying to get back to people. So there's another room. A little room. And then there's another downstairs bathroom. Can't see much. It's dark. It's got upstairs. Let's see what there is to see upstairs. So here we are. That's the front door. Here's the stairs. Even the bathroom's have probably gone. I'm sure there's been a really nice house one, so it is a shame to see it. This house would be knocked down. So would the neighbor's house, possibly even some of the others.  So there's this rather large room here in the chimney breast. Going up, up through the middle of the room. I will just show you what's going on around here. And look out there. Those modern buildings you can see. Or maybe you can't see. Sorry, the lights being a bit funny. The modern flats. So they demolished some of the other 1960s houses. See that? Those ones across the road there. Sorry about the camera doing that. But anyway, those 1960s houses, a lot of them in that road, have been demolished and replaced with flats. So I think looking at the size of this, there's the other house up there. This one will be next. If you have a look out there. See the windows? The one on the end. That one is the double height kitchen room. Going around to there. And see what we can see. So we've got another master bedroom. Well, not master bedroom. That was obviously another bedroom, a bathroom. You see it's obviously built on a one-room bedroom. It's built in the years before all the houses had, you know, an old suite for every bedroom.  But it's just sort of outdated, really. It's a shame. I expect now, if it was to be a housing kit, we could put another old suite there, have to trade it for the small room, but have an old suite. I don't think that will happen now. I think it will be demolished. There we are. You can just see that. So what I'm going to do really now is get out. That's probably a sensible thing, but I don't know. We'll have to wait and see. Perhaps once the pandemic's over, the builders will move in. And these two houses won't be here anymore. I just want to show, you know, what happens after a house before it gets, once the residents have moved out. What happens these places? Rather sad. There we go. So, I hope you enjoyed this explore. Something a bit different today. I hope you enjoyed it. Thank you very much for watching. Please do feel free to like, subscribe and comment from the abandoned house somewhere in the home counties. All the same.


Well, Dr. Manning, I've done all a surgeon can for him. I mended his ankle, healed his back, straightened his arm, patched his scalp. But now he refuses to leave the hospital. He even refuses to get up out of bed. He just lies there, staring at the ceiling, muttering strange words, molly, secretes, vapor vacuums, crawl spaces, and snakes. Snakes. Why are snakes? That's why I called you, Manning. Pete Bolton needs a psychoanalyst. He even claims he was hit by a boat while standing in a concrete driveway. The CBS Radio Workshop, dedicated to man's imagination, the theater of the mind. Today a psychological examination of the man who forms the backbone of a $12 billion industry, the man in the gray flannel overalls, an account dedicated to those of you who do it yourself. As my colleague, Dr. Forster, had promised, I found Pete Bolton lying flat in bed. The ambulance driver confirmed the fact that Pete claimed his physical injuries now healed had arisen from a boat striking him. So help me, Doc, the nearest water for miles around was a fish pond in his backyard. Pete was a clean-cut looking man in his middle 30s. His smile of greeting was pleasant. But he gripped the sides of his bed tightly as I walked over to him. Mr. Bolton? That's right. I'm Dr. Manning. Dr. Forster suggested that I come and talk with you. Yes? I want to talk to you about those snakes. Snakes? The wire ones. Oh. Oh, those. You better watch out for those, Doc. Better so at House of Yours right now. The house? Well, don't you own a house? A little hideaway, a hunting cabin someplace? Well, I do have a retreat for a few of my patients. How long have you had it? Not long. I just took it over. Well, then give it back. Give it back, Doc. Because they'll come, Doctor. They'll come. The wire snakes. Someday a drain will stop up. You won't be able to get a plumber. You'll have to clean out that drain. Just simple things at first, but then you will go on from there. You will become one of them, like I was. Now do it yourself, then the roof falls in. In the medical journals, I had noted the profession's growing shock at the havoc wrought by the do-it-yourself movement on the human body, the nationwide surge of smashed thumbs, sawed off fingers, broken legs from falls off roofs and scaffoldings. I had noted the insurance company's rising alarm at fires from amateur wiring, floods from amateur plumbing, inadvertent burials from amateur excavations. As I began my talks with Pete Bolton, trying to ascertain what traumatic shock kept him pinned to his bed, I learned about the drives that send the men and women of modern America, some say 40 million of them, to paint, plaster, build, construct, pave, insulate, saw, hammer, and bore holes with an enthusiasm formally reserved for the flag and mother. When Pete joined this vast army of do-it-yourselfers, he hadn't touched a tool since he took a required course in manual training in the eighth grade. Since his marriage, he had had two promotions at the bank in which he was employed, but he and Helen were still living in their small rented living room bedroom and bathroom. Pete, have you seen that book of the month? Which month? This month, the book that came today. Oh, what's your name again? How should I know? I couldn't find the little slip of paper to send back saying we didn't want it. You know, someday we've got to settle down and organize this love nest. No, we never can find a thing anymore. Books piled on top of everything. Guest towels in the trunk down in the storage room. Every time we have a guest, I have to find the superintendent and get a key. We just had an extra shelf or two. Oh, I don't know where we'd put a shelf. We have that little alcove beside the fireplace. Well, if you can pick up a bookcase that'll fit in there. Pete, that would look horrible. What would? A bookcase stuck in that alcove. Well, it should be shelves built in. Built in, huh? Hmm. Okay. Ask the superintendent what they'd cost. I already have. $78. What? Yeah, I knew you'd say that. Well, we're not asking him to build a whole new apartment house. Just a couple of shelves. He says carpenters have gone up.  I'll do it myself. In most areas of the United States today, the cost of materials for a home, an extra bathroom, or a new electric outlet is one quarter to one-third the total cost. The rest goes for labor. Today the workmen, looking toward social security, guaranteed annual wage and health benefits, prefers year-round work with the mass housing contractor, the airplane factory, the glamorous fields of radio, television, and electronics. So the handyman, a vanishing American in most communities, knows where he can do better and charges accordingly. But while the high cost of labor may be a factor for the enormous rise of do-it-yourself since World War II, Pete Bolton was to reveal even deeper psychological reasons. Yes, sir? What can we do for you? Oh, I want some boards for a shelf. What kind of wood? I got some mahogany. My wife thinks mahogany would look nice. Hmm. How much mahogany do you want? Oh, four or five pieces. Not this wide, but so long. Also I'll hammer in some nails. Two, four, six, eight, or ten penny, clout, wire, galvanized, steel cut. What's that? Esperanto? Ways of ordering nails. Oh, look. If you're going to make it tough for me, I'll... Okay, I'm sorry. Ever put up a shelf before? What do you think?  Honestly? Simple shelf builders as well as experts who want to panel the rumpus room. Oh, it's just a small apartment. We have to rumpus where we can. Take a look over here. Looks like a supermarket, doesn't it? Do-it-yourself kits for everything. Hi-fi, radiator covers, storage walls. Wow. Out back in our lot, we've got several big kits for pre-fabricated houses. Oh, yes, but don't you have any plain old boards? I won't sell you a board or even a nail until you take this rule.  Oh, but my wife... Bring your wife and I won't sell her mahogany. It's too expensive. Now, you don't need it for shelves. I'll sell you just what you need and only what you need. Who knows? Someday, you may want to buy one of our pre-fab, split-level, ranch-type, 12-room houses complete with sod for three acres of lawn. Oh, it's coming. It's coming. Well, you've done wonders. One shelf up already and you've only been working three hours. Well, these dog-gun nails won't go into the wall. Maybe you should have bought a sharper kind of nail. Oh, sure. I've gone all over the whole store and tested each nail on my finger. Well, it's going to look beautiful. What are those chunks on the floor? Oh, it's plaster. Plaster? Well, every time I hit a nail, a chunk falls off. Well, landlord will be wild. I'll have to get a plaster in, I guess. Well, hang it all. Don't stare. You wanted these shelves? I wanted them. You offered to build them. Shh. Shh. Something at the door. Well, naturally, all this pounding after midnight. Hi. My name's Kenley. Live next door. Heard you hammering. I am sorry, Mr. Kenley. Did we wake you? Wake me? No. My wife and I were working in the apartment. Finally, I said, Erna, somebody's doing it yourself. This, I got to find out about. Oh, I was just putting up some shelves. Say, I put some in our apartment in the same place. Two years ago. Oh, I'd like to tell Erna, my wife, if she's still on top of the desk. If she's where? On top of the desk. We're painting the ceiling of the apartment tonight. Holy smoke. You've made hash of that plaster. What kind of nails are you using? All these. Aren't they the right kind, Mr. Kenley? You should have told them at this store you were going into plaster. I'll go get some of the right kind and Erna. By the time you fix drinks for everybody, I'll be back. You don't need to trouble? Trouble? We're friends now. All it do what yourself has to do is knock once with a hammer and he'll get friends from 60 miles away. Okay, Pete. This side and that's it. There she goes. Okay, boy. Knock her into place while I call the little woman and we'll all have a drink. Helen. Hey, Helen. Come and look what we've got. You're shouting like that? Take a look, Helen. How do you like it, honey? Finish them. You made my shelves. Pete made them with his own little hands. Oh, well, Shucks, who told me about the nails? Brought his power saws like it. They are beautiful. Really professional. They're so beautiful and you've worked so hard. Well, hey now, honey, don't cry. It was nothing, really. Yes, it was. It was working all day at the bank and staying up half the night to build my shelves. Well, I got a kick out of this, honey, honest. I felt just like old Donald Boone and Nate Blinken and the other pioneers building log cabins. What's the matter? What are you stirring up now? Nothing, nothing, dear. Yes, you are. You're stirring up the shelves. Isn't she, Alex? Huh? Oh, I was just pouring drinks for the three of us for a toast. I think you and I should toast, Pete, Alex. Oh, not till you tell me what you're stirring up about those shelves. What's wrong with them, Helen? Nothing, except... Except what? Well, I was thinking we'll have to paint them. Oh, sure, we'll have to paint them. But don't you see, dear, if we paint the shelves, it'll make the rest of the room positively dinged. Hey, haven't you kids painted with rollers? It's a cinch. Earn an eye, I'll show you. Well, Rembrandt, here I come. Rome, she ain't what she used to be.   The old gray Rome, she ain't what she used to be. Now she's painted green. Okay, everybody, let's get her up to the paint claws, wash the brushes, move the furniture back, and then we'll have champagne in our new living room. Oh, boy, have we had fun these last two weeks. When are you going to paint the rest of your apartment, Helen? Oh, I don't know, and I'm sort of tired these days. We thought maybe we'd wait. Say, you know what you want to get? An electric paint sprayer. An electric paint sprayer? Terrific! Goes... You do your wall sealings furniture in half the time. Oh, dear, somebody heard his singing. I'll see who it is. Well, good evening, Mr. Peabody. I beg to differ, Mr. Bolton. It's morning, and no time to be singing in my apartment house. Oh, I'm sorry, Mr. Peabody. I'm terribly sorry. Now, look... What's happened to this room? Well, that's what we were singing about. We just finished painting it. I presume you're responsible for this, Mr. Kenway. Well, now, Mr. Peabody, I just... Haven't I had enough trouble with you in your apartment without your invading a second apartment of my building? I suppose he gave you permission to paint your walls, Mr. Bolton. Well, no, we just... Do I smell rubber-based paint? I do. You know what this means. Uh-oh. Well, you may. Uh-oh, Mr. Kenway. I don't suppose you told these people rubber-based paint on the walls of this apartment is permissible only if the tenant guarantees to have it scraped off and two coats of oil paint put on when they move. Look, they had the rubber base already bought before I... And you've added bookshelves, I say. Nailed or screwed in, Mr. Bolton? Why, why, why, why, why, nailed. Nailed. You know what that means in any apartment building? The shelves belong to the landlord. Section 182, shelves, cabinets, valances, and other elements of decoration become the property of the landlord unless fastened by the use of screws. All right. We'll get our use out of them the next couple of years. We'll take care of the painting. Peabody, we can. Why not, honey? We'll restore all the extra paint and the ladders and the brushes and the claws. I'll write where we're storing the tools. Go into the bedroom. Tell I build that storage cabinet. There isn't going to be any room for a storage cabinet. I'm going to need a crib. A crib? Oh, darling. You mean it? Well, the heck with a crib? Now we can build a house. By recalling these first adventures in Do-It-Yourself, Pete had gained an insight into the edible drive that led him to emulate the pioneer forefathers. Modern man no longer rests a harvest from the earth. He puts his hand in the food freezer or opens a can. He no longer levels the forest to build a cabin and gets logs for the fire. He rents an apartment and pounds on the pipes for more heat. Yet, deep in his subconscious, he knows he is the natural child of the pioneer. Therefore, he turns to this new field of Do-It-Yourself, striving to prove he is as good a man as his forefathers were. Pete, tell me about building the house. Well, it's a funny thing, Dr. Manning. We didn't build one. We bought one. A nice one outside of town. Room for young Susan to have her nursery. Big yard. Oh, really nice. If a little old fashion. You gave up Do-It-Yourself? Almost completely. For a couple of years. And did you give up the kennelies, too? Well, they gave us up, you might say. I can't blame them. See, they bought a lot across from us and built a house. Alex was pretty sore when I wouldn't put on a miner's lamp and help him with a plumbing and wiring after dark. Erna said, Helen, let her down the plastering. We didn't speak to each other for a year. Then one night when I came home from work, Helen? Helen, what are you doing? Squeaking that next to the last step any longer. Well, it's squeaked ever since we moved in. Wait, Susan up. No, Susan's nursery is way down the hall. Helen, you're not looking at me. What's up? Well, honey, don't be angry. I asked the kennelies over for a drink tonight. Oh, you did. Please. It's the way Erna looks at Susan every time I take her out in the stroller. I know she wants to see her and hold her. Finally today, well, we were such good friends. Oh, yeah, I know. I can feel Alex's eyes on me, too. From his roof, from his new terrace, his new sun porch, bedroom window, the chimney, the cellar window, and wherever he's working. It was tough when he was just building that house. Now they've started remodeling. I just couldn't let them up to Susan's nursery with that stair shrieking. Oh, of course you couldn't. Here, give me that hammer. Well, it's a good house. You've got Pete a good house. Of course, if you wanted to put in an hour or two and shore up your front porch... How about another drink, Alex? Oh, well, I don't know. Erna and I have to go back and pour some concrete tonight. Alex is putting a new wing on the house. We have to extend the basement. Haven't you seen our concrete mixer? It's a cinch! Hook it up to the power, throw in the sand and gravel. Why don't you two kids come on over and see it work? No, we can't leave little Susan. Oh, that's right. They're family folks now, Alex. Why don't you go over with them? Pete, I'll stay with Susan. Yeah, how about that, Pete? Well, no, I think I ought to stay here. Why not? Pete, Helen can come over tomorrow while you stay with the baby. Look, I've got an even better idea. Why don't you two come over for early supper tomorrow and bring the baby? Well, yes. Now, you can't say no to that. And then we can show you the whole house concrete mixer and all. Yeah, I know. No, why? Well, this darn stair still creaks. Well, not half as loud as these before you fixed a chest today. You know, honey, we went from cellar to attic in Alex's house and not one stair creaked. And the windows opened without breaking your back. And their cellar's dry. That beautiful kitchen of Ernest. Oh, yeah. Honey, you wouldn't think of doing all that electric wiring yourself. You wouldn't think of doing all that electric wiring yourself. Well, darn it. I'd like to be able to use the toaster without dimming every light on the first floor. Could we have a light over the sink? Well, sure. Well, I think so anyway. Come on, let's look. Hey, you got it, please. Push that BX a little harder, son. I've got to have enough wire to reach the outlet by the sink. Come on. Ella, come and watch it. You've got your ladder right against the cord to my drill. You just got to put down that saw and come upstairs for a minute. Ernest got Susan on top of the step ladder painting the nursery ceiling. So it went, Dr. Manning. So it went. Then, Dr. Manning, 18 months later, the house was painted inside and out. Helen had her modern kitchen. We had a new bathroom. I'd insulated the house. Shored up front porch. Would you believe it, Dr., beyond a few cuts and scrapes and nicks? Well, Helen and I had never been happier in our lives. There was a lot to be said for do it yourself. And I suppose we'd still be at it. But, well, something snapped when I got sidetracked under that boat. It was a small eight-foot pram pre-cut, complete down to the last screw. A child of ten can build this in eight to ten hours, the advertisement said. How's it going, son? Okay, but I'd like to meet the guy who wrote that ad. Eight to ten hours. There are 737 screws in this thing. Besides the marine glue. Almost done. Yeah, just these last couple of screws. That's all. Man, it looks like the Queen Mary. Oh, she'll float all right. You know what? This works. Maybe you and I could get a kit for a 35-foot power cruiser. Sure. Build it in our basement. She finished? She's finished. Except for painting. Boy, that first night I met you, I'd never have thought you could do a job like this. Oh, me neither. You ever want to leave the bank, you could make a fortune doing jobs like this. Oh, I'll come off of it. What do you mean it, Pete? This boat is real. Pete, watch the boat, she's let go! Pete, where are you? Pete! Some six weeks later, after he had been taken to the hospital and his various physical injuries healed, I had met Pete Bolton for the first time. Now, after our long talks together, we had at last uncovered the basic underlying drive of the 40 million people who do it yourself to the tune of $12 billion a year. Their basic creative urge.  This is the age of specialization, of mechanization, of automation. The worker on the assembly line and the corporation president are in the same sinking boat. They can never point to something and say, I and I alone have created this. Well, doctor, a man and woman together can create a baby. That's it. When was it you and Helen stopped painting and hammering and sawing? Well, when Susan was born, I asked, see what you mean.  It is born within him as surely as the lungs, the heart and the brain, until suddenly he is in need of a shelf or caught by the gleam of a power tool that resembles the fire engine of youth. Then he is lost. Or, as I think now, he has won. Calling, Dr. Jenkins. Pete was just about ready to leave that hospital bed, but my colleague, Dr. Forster, terminated the case more abruptly than I might have wished. Good morning, Pete. Well, Dr. Forster, I haven't seen you in weeks. Yes, we'll talk about that some other time, Pete. Right now we're in a terrible jam. Haven't got a bed available in the entire hospital and there's a patient outside. Auto accident? No, do it yourself or like you. Up in his roof, trying to nail a shingle to stop a leak. Oh, gosh, I'll get right up. Fell off it, huh? No, it fell in. The roof fell in with him. All right, nurse. Yes, doctor. Bring the man in right this way. Right over here. We got it, Dr. Manning. You have been listening to the CBS Radio Workshop and the psychological account of the Do-It-Yourself movement, written by Charles Esmond Rowe with music composed by Ben Ludlow and conducted by Alfredo Antonini, produced and directed in New York by Paul Roberts. Barry Kroger was heard as Dr. Manning, Joe Helgeson as Pete, Elspeth Eric as Helen and Jackson Beck as Kennelly. Others in the cast included Ralph Bell, Leon Janney, Elaine Rost and Joe Julian. This is Bob Pfeiffer inviting you to listen again next Sunday afternoon to the CBS Radio Workshop. America listens most to the CBS Radio Network.


Wadstone is a very extraordinary house, although from the outside it may look like a French Renaissance Chateau. On the inside you'll see many of the rooms aligned with panelling from 18th century French houses. It isn't a house that was built up over hundreds of years and it in fact was put together in a very short time by one man, Ferdinand de Rostral, who created it primarily as a stage set really for very lavish entertaining.  Ferdinand had a great love for French 18th century history and for its art. And he collected things that had wonderful provenances that came from historical figures like Marie Antoinette or Louis XV. And in his interiors he combined these wonderful pieces of decorative arts with paintings and in his case most often with English 18th century portraits by Reynolds and Gainsborough and he instructed his dealer that he was interested in paintings of women, of beautiful women. In this room we have the Duchess of Cumberland by Reynolds who was a famous beauty and who ran off with one of the sons of George III which resulted in the marriage act that we have today where the sovereign has to approve the marriage of one of the family. Ferdinand writes about his collecting which was the great passion of his life and his father introduced him to works of art and he writes very touchingly about unpacking small things which he found incredibly beautiful. But they were pretty serious to the Rostral family in their collecting. I think they had considerable knowledge of French 18th century decorative arts and of Wunderkammer type objects and indeed in the case of Ferdinand of English 18th century portraiture and painters generally. Everywhere you look at Wadston there's beauty and there's wonder. We're standing here in the smoking room which contained Baron Ferdinand's Renaissance Museum when he was living in the house and if you look around the room now you'll find all sorts of treasures from the 16th and 17th century whether that's tinglazed earthenware, mylaca, whether it's rock crystal or carved ivories or nemozionamal or possibly silver and silver gilt and the whole combines into the most wonderful treasury really and he used to bring his guests here perhaps in the evening after dinner so you have to imagine rooms like this seen through veils of cigar smoke and he would perhaps show off the latest object which he had acquired for the admiration of his guests. One of the things that marks out Ferdinand's collections is that he really purchased only the best and this can really be seen in the collection of Sev Porcelain that he assembled here at Wadston. To give you an idea of what Ferdinand was like as a collector I want to show you this vase in the shape of a ship made by the Sev Porcelain factory. Now it's probably the most iconic shape associated with the factory and whereas most people would begin collecting by buying a cup and saucer and then as they got more experience they would move up if you want this is the very first thing Ferdinand bought ever as a collector. When he bought this Ferdinand was only 21 years old. A collection as fabulous and as fragile as this really wouldn't have survived without some very very careful care and attention over the years and for that we're grateful to Alice Ferdinand's sister who inherited the house and she was something of a dragon and introduced what are still known in the house as Miss Alice's Rules which were the rules and the principles by which the contents of the house were to be preserved and conserved. Alice understood that one of the greatest enemies for a collection like this is light because light fades textiles, it leaches the colour out of objects, it fades the nears. If you look for example at some of the upholstered cushions in the collection you can see that at the backs and underneath where the light hasn't penetrated the colours are incredibly rich and strong whereas on the light expo surfaces they're much more faded. There is of course something of a conflict between a very large number of visitors and preserving a collection. I mean cultural tourism is a phenomenon of the 21st century and it has its dangers so we go to enormous trouble in the month summer closed to preserve the collection, to keep light off it, to see it's in good condition so that future generations will be able to enjoy it. Everything is covered up, the carpets are rolled, all of the porcelain is put away in its original boxes and this is so that we can do the deep conservation clean that we need to do every winter. Of all the other haraustral family houses this is the one I think that is preserved has its collections intact, adds to those collections, does things which enhance the collections makes life more fun if you like for people who come here and that's what we're all about.