And you'll kick it off, it is I think it's awesome. Thanks. Hey everybody. My name is Katie and I'm a national organizer with the 350 Canada team. And today I'm going to be co-hosting the how radio shows can be our movements. Megaphone training. This is a training that we ran last week. But due to technical difficulties. Our recording wasn't something we wanted to upload. So at T and I are rerecording it now and we're really excited to share these learnings in a more condensed format. So I'll pass to you to introduce yourself. Yeah. Hello everybody. My name is at the, I'm the senior digital specialist for the Canada team at 350.org. And I'm really excited to share our learnings with you about how we can use talk and radio shows as our megaphone. It worked really well for our federal election campaign here in Canada in 2019. And I really hope that this tactic might work for you and your campaigns as well. Awesome. All right. Before we begin, it's really important for us to acknowledge that we are speaking to you from indigenous lands from stolen indigenous lands. I am joining today from the unceded territories of the Coast Salish. First Nations, including the Muscovines, Squamish and to slave of the tooth nations out on the west coast of Canada. And it's really important to also acknowledge that we are joining you from February, 2021. And this is black history month. And it's really important for us to recognize the history of the lands that we're on. To recognize the original peoples of these lands and also to recognize the black history because these histories are often erased. And it's so critical for us to understand these histories in order to build truly inclusive and justice oriented movements. Thanks so much, Atia. And yeah, I'm calling you all from unceded and unsurrendered Algonquin and Ashnaabe land. And this is where my family has been for generations. And yeah, it's important to just reflect on how to, how do you, how do I benefit from the settler colonial state and how has our history and legacy. impacted indigenous peoples of these lands. So I appreciate you starting us off that way, Atia. Okay. So to go over what we're going to cover in this session, we're doing the welcoming and opening. We're going to talk a bit about why stories matter. Then we'll do a tactical deep dive. And then we'll talk a little bit about framing the just transition, because right now our campaign work is really focused around a just transition. So we're going to talk a little bit about how we're going to do this. And then we'll talk a little bit about how we're going to do this. By the time you're watching this, it might be a totally different focus, but we hope that it's useful for you to be thinking about a just transition. And also just thinking about the ways that this might apply to your work. Before we begin, I really want us to recognize that storytelling is at the center of this tactic. We think that storytelling is the really, really important way to bring people into the movement and to make sure that their audio isn't working. Oh, is it working now? Can you try again? Sure. Can you hear me now? Yeah. Okay, great. Technical difficulties. We can't escape them. So as you listen to us, we just want you to think about what kind of emotions you feel when you face some of the really overwhelming crises that we're facing right now, including climate change, the global pandemic, the economic recession. It's often that these kinds of, you know, global crises elicit feelings of fear and hopelessness, inertia, self-doubt, apathy, isolation. These are really difficult and complex emotions, and we think that the best way to counter these emotions is with hope. The crises we face are overwhelming, but we also have the ability to change what's possible, and we can do that through social movements. And in order for us to really bring people into our movements, we need to tell them that story. We need to tell them how we can overcome these feelings and these crises by banking on hope and by acting together. And one thing that it's important for me to recognize as well is like hope is not just, you know, something that we sit and wait for. It's something that we build by building our movements. It's something that we build towards. And hope is also one of those things that mobilizes us. So this is a quote from Marshall Ganz. In order to deal with fear, we have to mobilize hope. Hope is one of the most precious gifts we can give each other. And the people we work with to make change. And it's also really important to recognize that often in progressive movements, the people that were up against the big companies, the right wing politicians, these are groups that are using fear to mobilize people.  And that's why people should act or people should do a particular thing. And our message is always one of hope. We counter fear with a message of hope. And that's how we want to mobilize people and build a better world. And so we'll talk more about storytelling in a little bit, but before we do, I just also wanted to touch upon a case study that's very close to my heart and a case study that reminds us why stories are so incredibly important. So a while back in 2018, one of my friends from my undergrad, Lou Jane, who is a women's rights activist in Saudi Arabia was arrested and she was arrested without charges. And it was connected and the reason that she was connected was because she had been a major advocate for women's rights in Saudi Arabia. She had actively challenged the driving ban against women.  And because of her activism, she was targeted and put into prison. And I remember just feeling so overwhelmed in that moment because we didn't understand what was happening. We were really hearing these horrific stories about what might happen to Lou Jane and the other women's rights activists who were arrested. And at the same time, you know, the media wasn't properly covering Lou Jane's story that Canadian media wasn't paying attention to the story at all. And we didn't really know what to do in that moment, but we felt that the only way that we could really make a difference was by telling Lou Jane's story and telling the story of how we knew Lou Jane. And also using our stories to counter kind of the mainstream silence around this issue. As well as challenging the narrative that the Saudi kingdom was building around this issue as well. So around the time that Lou Jane was arrested, the Saudi kingdom was actually ending its driving ban against women. And the royal family in Saudi Arabia was taking credit for ending the driving ban instead of properly crediting Lou Jane and the other activists who had fought for it. And one thing that had happened is that. Vogue Arabia had done this like big cover shoot with one of the Saudi princesses and credited her for trailblazing a new path for women. So what we decided to do was tell an alternative story of how, you know, while the Saudi kingdom was being praised as being progressive, our friend Lou Jane was serving time in prison for fighting for the very things that the Saudi kingdom was being celebrated for. And we wrote this piece.  We published the story in Teen Vogue, which was kind of a more progressive version of Vogue Arabia. And then later on, you know, throughout the last two years, we did multiple things to keep the story of Lou Jane in the public spotlight. And because of the work that we were doing, a lot of media coverage began to happen organically as well, like media outlets are paying attention to the story. And the Canadian media in particular was paying attention to the story as well. Previously they hadn't, but because we were able to tell a story of how Lou Jane was connected to us and had been a fellow student of ours. While we were at UBC, the Canadian media kind of saw that link to Canada. During the summer, this summer, actually Lou Jane's family hadn't heard from her for multiple months. So we did a global campaign to recall upon people to just lift a sign saying, where is Lou Jane? And this kind of attention resulted in her having contact with her family again. And ultimately, because of the spotlight we were able to bring to Lou Jane's case, she was eventually freed. We played a small role in this. We just told her story. We weren't the only ones doing this.  There were people around the world who continuously told Lou Jane's story. And because of the public spotlight that was brought to her case, she was actually released finally on February 10th, 2021, which was a thousand one days after she was initially arrested. So this was a really great reminder about how our stories can actually make a difference in our, how our stories and the way that we tell them can drive change. Thanks so much, Atea. This was some of the most powerful campaign work that I've ever seen happen. And just feel like very happy for, for Lou Jane and all her friends and family that she will be free. So Atea just laid out the really clear case of why telling our stories can be so powerful. And so now we're going to shift into a really, another really interesting case study. And this was from the campaign that Atea and I worked on with hundreds of young climate activists across the country in 2019. It was called our time. And during the campaign, what we were trying to do is make climate an election issue. The main election issue in Canada during the 2019 election. And one of the ways that we wanted to do that was by targeting the CBC, which is our national public broadcaster, and calling on them to host a federal leaders climate debate. And so one of the ways that we, that kind of emerged through the campaign in terms of putting a target on the CBC, but also telling a really compelling story about why climate needs to be on the agenda was this radio column show tactic. And so we're going to get into that a little bit here. So why did radio shows emerge as a tactic that we wanted to engage? This was really interesting and something that Atea pulled out. The average adult in Canada listens to 14.6 hours of radio content every week. But even in light of that mainstream media often fails to report responsibly on climate justice on environmental and social justice issues. And so even though people in Canada are listening so much to the radio, they're not actually getting the critical information that they need on really important issues all the time. Another reason was that we each have our own unique lived experiences. And as people who care about climate justice, our stories really matter and deserve to be heard. And so this can be a way that we can get our stories heard and our movement work heard about to all these people that are listening. The other thing was that it's simple. It doesn't take a ton of capacity for organizers to make a huge impact and to reach potentially millions of people. It's also what we call an evergreen tactic, which means we can use it again and again in our campaign work. It can be used on a lot of different kinds of campaigns. So it's really something that if you have the kind of recipe for you can bring to lots of different areas of work. And the other reason is because we don't have billions of dollars like corporations, like fossil fuel companies have like right wing and political elite have to spend on ad campaigns. So this was a creative way again for us to really reach that broad audience that is so important and that needs to hear about climate stories in a way that didn't cost us a penny. So this is what happened. In July of 2019, CBC, Ontario today has a segment that was asking is climate change factoring into your decision of whether or not to have children in the future. Our time organizers in Toronto alerted each other and started dialing into this show. And two members actually made it on air. Two people named David and Monica. They shared their personal thoughts and challenged the CBC to host a leaders debate on climate tying the theme of the show directly to the action the broadcaster could take. And later on that in that segment, someone who had been listening actually called in to express her support for a climate debate after hearing Monica and David speak, which was really cool. So we saw this play out. It was so powerful. And that's why the folks of our time in Vancouver decided a few years, a few days later to do the same thing when they found out that the BC today host was wanted to know what role climate change should play in the 2019 election. So it was setting us up perfectly for this discussion about needing a leaders debate and needing climate to be the central issue of the election. For that show, multiple young organizers were selected, including Kate and Avery, who you can see here in the photo. So pretty incredible response again from that tactic. So I'm going to pass to Ati in a second, but the biggest call in show or probably the most listened to call in show in the country is the CBC cross country checkup. So this is every Sunday. It's a bit of a Canadian institution. And we had a feeling that with all of the buzz, certainly around the election, but specifically around climate in the summer of 2019 with wildfires that came on the heels of really intense flooding that we had a feeling that in the weeks to come that climate would be on the agenda for cross country checkup. And sure enough, it was. So we actually, I say we set up a click to call, which made it really easy for people all across the country to click and it would call directly into the show and they could try to get in the queue for the cross country checkup. And what was really cool is multiple people were able to get on the show and talk about climate to a national audience and call for a federal leaders debate on climate to cross country checkup. So I'll pass it off to Ati to give kind of a summary of what we accomplished. Yeah, so like Katie said, overall our campaign goal was to make climate an election issue. And then there was one part of this campaign where we were calling on the public broadcasters CBC to host a leaders debate on climate change. So there were various moments in this campaign arc and we were going to go through a few of these moments. So a snapshot of the overall election campaign arc. But essentially we started off the campaign with rallies outside CBC offices calling for a leaders debate on climate. Then we launched a petition and we collected thousands of signatures in support of a leaders debate on climate.  So we decided to go big and make sure that our story and our demand for a leaders debate on climate was heard by thousands of people across the country. So we started off by just ensuring that, you know, we would have a space to, to like, we started by kind of creating the opportunity for us to do radio takeovers. So we began by tweeting at CBC call in radio shows and calling and host for these college shows, calling on them to make climate an issue for one of their shows, one of the discussion topics. So we pressured these hosts that resulted in some action. So it resulted in some shows, like really addressing this demand and making climate the topic of their college shows. The first one was of course, Ontario today. So they held a show that was specifically dedicated to a climate topic. Katie mentioned it earlier. BC today was next up. And then finally we worked our way up to the cross country checkup, which also held a show that was dedicated to climate. And with all of these shows, we staged these interventions. We had, you know, dozens of people, hundreds of people calling into these radio shows, trying to get in to tell their story and to reach, you know, an audience of thousands, if not millions across the country with our message and our demand for a leaders debate on climate. And the result was that, you know, so many people did hear our message and it helped us ensure that climate was at the center of the conversation during the election. And it actually pushed for better coverage of climate in the election by mainstream media, which led to climate being at the center of the official federal leaders debate, even though we weren't able to secure an official climate debate with all of the federal leaders of the major parties in Canada, we were able to ensure that climate was a big discussion point and at the center of the debate. And it was, it was the most common theme in, in the federal leaders debate that was, that took place a couple of months later, which was a huge change from the 2015 election, when climate was barely mentioned in a leaders debate. Yeah. It's like, it was such a, I mean, it was still frustrating because the content wasn't what we wanted, but yeah, just night and day compared to, yeah, from 2019 to 2015. I just love the, the tactic too, because, you know, we think we talk a lot about our strategic targets, but we're also targeting the public, like we want as many people as possible, thinking about climate and yeah, you know, we want it to be on people's minds and we want people to be talking about it. So how do we get, how do we do it? We're going to now get into what are the steps you can take in your own organizing to employ this kind of a tactic. And this is also what you can expect when you get involved with the 350 Canada organizing network. This is what you can expect in our campaigns around a just transition and the election will definitely be, be using this tactic again. So this is how it's done. So Atee is going to start us off and we're going to kind of do rapid fire back and forth on the different steps. The first thing is if you're planning to do this tactic, if you want to use radio shows as a, as a megaphone for your movements, it's really important to be on the alert. So to kind of pay attention to what kind of topics these radio shows are covering and, and whether, yeah, whether they've announced their topic ahead of time. So a lot of the times these shows will announce their topic on their social media platforms or on previous episodes. They might hint at what the next topic will be for future shows. So it's important to pay attention to that. It's important to kind of like know the landscape, where you will intervene. And yeah, and just pay attention to the show if you're a regular listener. And the cool thing about this is that there is also opportunity to shape the conversation. And I mentioned this earlier when, when I was going through our escalation arc for this campaign, but you can intervene and you can try to influence what, what the topic might be for this radio show. So you could tweet at the show, you could tweet at the hosts and let them know that you're interested in, in a particular topic. Often you can point them to headlines. If you can kind of indicate that this is an important public conversation in this moment. Like for instance, right now, you know, it's an important and relevant conversation that the government is potentially going to hand out billions of dollars to airline companies. So like major bailouts for, for big corporations that are also contributing to the climate crisis. So you could kind of point to the fact that there's an important public conversation happening around something and ask them to host a radio show where people call in and share their thoughts. Yeah, definitely. And these hosts are looking for that kind of input, right? Yeah. So the next piece and bear with all of the Schitt's Creek gifts on these following that on these slides, if you're not a fan, you should become one, but prepare what you want to say. So write down a few key points about what you want to get across to listeners. And, you know, going back to what Attie was saying at the start of this session is we really want to find a way to best resonate with people. And so what we need to do to do that is be thinking about what's called our public narrative. So your public narratives has three elements. There's your story of self.  Are you a young climate striker? Are you a grandparent who has grandchildren and are concerned about their, their future? Are you a school teacher? Are you a nurse? Are you seeing the impacts of climate change in your community? Think about your story of self and why this issue is so important to you. Then think about your story of us. So what is the issue at hand? How does it affect your community or our larger community in this country? And how, why is it important and how can people come together to overcome this challenge? So that you could relate, you know, the, the idea that we need a federal leaders debate on climate because we need our politicians to reflect the urgency of this crisis and show that they're willing to do what it takes to confront the crisis. That's one way of thinking about it. The story of us could also be, you know, in relation to the just transition is if we don't act on the just transition, there are going to be a lot of people in our communities who are going to get left behind and the fossil fuel companies are going to walk away and take their profits to offshore tax havens. So the story of us is really, really critical to share like how does this issue affect your community? And then the story of now is what the listener must do, what the target must do immediately. What is the call to action? So for us, for the just transition campaign, our call to action is really for the federal government to commit to show that they're going to move forward the legislation that they promised in 2019 for a just transition act for our workers. And so we can share that and we can also share to the listeners that if they feel the same way, they can get involved with this campaign. So you might want to share a link or a hashtag, some way for people who are listening to be able to follow up and get involved. Yeah. And the next step is just calling early and calling often. So often with radio call-in shows, there are a lot of callers. There are a lot of people that regularly listen in that are eager for their opportunity to weigh in. And so just remember that the earlier you call the better. So as soon as the host says start calling, make sure that the phone number is on your phone and ready to go maybe start listening to the show with your phone in your hand ready for that moment and just continuously keep calling. So it's possible that you might not get through the first time. That's completely normal. Just keep on trying. If you hear a ring, then just don't hang up, stay on the line and just wait for someone to come through to you. And this is like part of the fun of it. It is just like throwing your name in the hat, like just trying to see if you can get in, if you can get through. And it's just a matter of like consistently trying. And the more people you have trying with you, the better chances you have for someone in your movement or in your group to get through. So the best part is just like, you know, you're doing this together, you're sharing the experience together. So make sure that as many of you as possible are calling in early and continuously calling. Yeah. And if you want other people to join in, like maybe make it as easy as possible for them to join in, like maybe there are some people in your group that don't feel as comfortable. So you could, you know, if they're not comfortable speaking, you could have some like speaking points ready for them that they can refer to as well. So they feel comfortable calling in. And I think we didn't share this on the last session that we recorded for the Satya, but one lesson that I think is really interesting is that it's actually easier to continue to call if you just have the number on your phone. And we learned that through the click to call feature or tool that we had is that the click to calls aren't actually set up to be able to call over and over again. So I think, and maybe this is my assumption, but I think if we did this again, we would simply share a phone number to people who we wanted to be activated as opposed to setting up a click to call. Is that right? Yeah, I think that makes sense. Yeah. Having it saved on your phone ahead of time probably makes it easier to continuously keep calling. Yeah. Nice. So all things we learned through just trial and error. So the next piece is if you do get through, you know, don't hang up and get on the phone with the call screener. So the call screener is basically the person who is in between you and the radio show host. So they help to identify who are the people that are going to make it through to actually talk to the host. So you're going to have to make your case about why you should be the person who makes it on the show.  You can also offer to be a resource for the host. And this is going to increase your chances of getting on the air. So you could do this by volunteering to answer a specific question or cover a topic that was raised by another caller. So yeah, responding to another caller or, you know, if the host has posed like a follow-up question, those are all things you can bring into it. And just be prepared to share your name, location, and your phone number. The other piece of this is that's really important is to get through to the call speaker. You really want to be short and to the point. They've got a lot of calls to sift through. So just, yeah, try to be clear, concise, and to the point with them. I don't think I need to tell anyone this, but you should reduce your background noise. We're in the ages of Zoom. We're on a lot of phone calls these days. So I think we all know what it's like when there's a blender in the background or a vacuum cleaner in the background.  If you're listening to the radio while you're calling in, just make sure that the radio is off so that the sound of the radio isn't coming through on the phone call. And if you know that your computer audio isn't great, maybe use a headset, maybe use headphones. But if you know that your headphones don't always result in a very clear connection, maybe don't use those. So just use whatever you need to do. Use whatever you need to like just have like a very clear connection, maybe sit next to a window or somewhere where you have a really good signal on the phone call as well. You just want a very clear connection. You don't want there to be any background noise. Again, you know, the screener is considering a lot of different things. And if they find that your connection isn't clear enough, then maybe even if you have a great story or even if you're making a compelling case, they wouldn't want you to be on the show because your connection isn't clear enough. So just keep that in mind and reduce background noise. Have a clear and smooth connection. Another one we probably don't have to tell you is to be polite and be calm. So the reason we bring this up is because sometimes it can be really frustrating to hear what other people have to say and that can get your emotions going before you're even on the air. And sometimes it can actually be the host themselves. Like maybe it's the way they're asking questions. Yeah, it feels hostile at all. It may elevate those kind of emotions in you too. But just remember who it is you're trying to resonate and connect with. It's the audience. It's the people on the other end of the connection who are listening to the radio. And so you want to be compelling and you want to be, yeah, just someone who they can really connect with.  Another thing is just get to the point. Don't tell a winding story. You don't need to tell multiple stories. You just need to make your point, make it simply, make it clearly get to like the action item that you want people to take if you're coming in with an ask that you have for people and let the host pick it up from there. So maybe it might be helpful for you to have a couple of speaking points written out ahead of time. It might be helpful to just practice what you're saying ahead of time so that you can keep it as tight as possible. Remember, you know, of course, there are so many people calling in. It's also important to create space for other voices. So just make sure you have a clear strategy for coming in, coming out, just like getting your point across. And although, you know, it's important to have speaking points written out, it's really important to speak from the heart and for it to sound authentic. So try not to speak from a script because people can really tell when you're doing something that's like heavily scripted. Use your speaking points as a reference, but don't like read off of them word for word. And again, practicing ahead of time really helps with this so that you're not coming off as like a scripted caller. Yeah, totally. And this is kind of connected to the one I shared before, but hold your ground. If the host interrupts just firmly and politely say, may I finish my point? If the host tries to take you off point becomes aggressive or insults you in some way, just stay calm and restate your point. The best thing we can do is just make sure that we're getting across the things that are most essential in our message and not letting the host interrupt you or sideline you because this can happen. We've talked about it before. The big piece around telling the story of our movements and of any sort of social movement is to really have a very clear action item that people can take and run with. So be really clear about what kind of change needs to happen and what role the listeners have to make that kind of change happen. So make it very clear what they can do in this moment to take action on this issue. People are often compelled by a story, but as you mentioned earlier, we don't want to tell another story that leaves people sad and hopeless. We want to make sure that anyone listening to the story is compelled to take action and feels hopeful about the issue as well. So definitely share where people can find out more information or if there's an existing campaign, let them know how they can join the campaign, give really clear instructions on how they can take action. And it could be as simple as, you know, maybe writing to an elected official or maybe you just want someone to talk to a friend or a family member about this issue because that makes a difference as well. It's really important to change the hearts and minds of people across the country. If we want to take action on a lot of the really big overwhelming crises like the climate crises that we have in front of us. So just giving people a very clear action item can go a long way and it can, you know, bring more people in for the long run into our social movements for change. Absolutely. Most of all, don't get discouraged. The reality is most people who try to call are not going to make it on the air, but we can still cheer on and celebrate the people that you organize with who do. And even the unknown callers that you don't know who make it on the show, who share your vision or who decide to call in because of what you shared. There's a lot to be excited about when doing this kind of a tactic. I just wanted to share this really quickly to give you a sense of the kind of energy that was alive when we were doing this kind of a tactic. And so these are screenshots of the conversations that were going on in our Slack space, which is a chat tool. And it was just so positive. Everyone's cheering each other on. Communicating what other call in people who called in were saying, yeah, like communicating what was happening basically and just like giving each other a lot of love. So in whatever way you communicate with the people that you organize with, just make sure there's a really cool space that is energizing and celebrates the success that you all have. And group chats are a great way to coordinate as well and being community with each other.  It can be more encouraging to keep going if you know that other people are maybe making it through or getting their point across. So yeah, group chats are great. Really recommend it. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. So we're actually not going to listen to this recording. Right now, but we're going to share with you at the end, a bunch of additional links that you can follow. And we do encourage you to check out the recordings. Of the cross-country checkup recording and these different CBC radio shows that we have linked. Just for you to get a sense of like what it's, what it's like to be a part of the CBC radio show. So we're going to talk about these calls and how organizers like Kate, like Monica and David that we mentioned earlier. Just how compelling it was. The stories that they shared and their calls to action that they shared. So we won't share it now. We did share it on the last training, but you all can access that right after you watch this. So one of the things that we did on the previous training was that we had people break out into groups and talk about. Messaging around a just transition. What we're going to ask you to do as people who are viewing this on YouTube, maybe later on is to get out a notepad and paper. And write down the answers to the, these two questions. One is who are my people? So who are the people that you're organizing with? Who is, who are you in community with? And what is the issue that we're facing? So this could, this could be anything. I mean, you could be part of 350. Canada's just transition act. Or election work. So those answers might be a little bit more clear for you. You also might be doing like a local grassroots campaign in your community. So think about who are the people you could activate through a tactic like, like this and what is the issue you want to be talking about? And then yeah, reflect on, reflect on some questions, general questions about that. So I have these framed right now as, as in relation to a just transition, but you can tweak them based on the issue that you're thinking about. So what's your stake in the issue? What does the just transition look like? And who does it serve? And who are the power holders in this? And what are you calling them to do? So yeah. But basically we're going back to the story of self us now. What's your stake? What's, what's at stake in your community? And what is the urgent call to action? So write those things down. Maybe you'll want to like, co-create a messaging tool for you and the people that you organize with on your specific campaign issue. If you're interested in the just transition work specifically, we were able to break out into small groups and talk about messaging and framing for a just transition. So we'll actually be creating a tool that we'll be able to share with folks soon after. And we'll post that in the, the caption for the, the YouTube video once we have it. So yeah, just to get you kind of primed on what, what the campaign work is around a just transition act. Basically in, in 2019, Justin Trudeau promised that, his government would bring forward a just transition act and create a million and a million green jobs in an effort to transition off the fossil fuels. Since 2019, we haven't seen anything happen on that. And when Biden canceled Keystone XL, which was a really important and critical move for the climate, there was a lot of people who were interested in the oil and gas sector in Canada and all of the, you know, spin off economies and frontline economies. And so we launched a campaign calling on Justin Trudeau to finally deliver on that promise in this really critical moment. And what we believe is that whatever, what that policy looks like, it really is so important. For it to be fair and equitable and put people first, especially peak workers and communities that are most impacted by the fossil fuel economy. It's got to mean green jobs for all. So green job guarantee. And this is so important in the context of growing inequity and rising unemployment, especially in the pandemic. And what we believe is that whatever what that policy looks like, it really is so important for it to be fair and equitable. And, you know, as grassroots organizers across the country, we don't just want to be focusing on our target. We also want to help communicate this message that it's imperative the federal government provide the opportunity for meaningful support for workers and communities impacted by the transition. So we want to share this message of why a just transition is critical and how it fits within this bigger context of a green new deal for Canada. So again, here are some, if you're really interested in just transition storytelling, here are some, some prompt questions that can help you kind of think about how you would frame this issue and we'll be sharing more resources on it. All right, so I think that's all in terms of framing our work. I'm going to hand it over to Atia to share some of the next steps that you can take. Yeah, really excited to talk about next steps. So I think we can reflect on this tactic. You know, think about what we've discussed here and think about if it could apply to the campaigns that you're running in your community locally where you are. If you do end up using this tactic of calling into radio shows, unmask with your story, let us know. We'd love to support you. Maybe we can amplify on our social media channels as well. So just feel free to throw us an email at 350 Canada at 350.org to let us know how this campaign tactic is going to be relevant for the work that you're doing. And we'll definitely use this tactic as Katie mentioned in our election work. So, you know, in the slide deck, there is a link to our volunteer form, which is at 350.org slash Canada slash volunteer. So just fill out this volunteer form if you are interested in learning more about the Just Transition Act and just in general, if you're interested in getting involved with campaigning for climate action in Canada. And dig into additional resources that are offered in these slides. So we're going to pass around. We're going to post the link to the slide deck in the description for this video. So just check out the slide deck. And in the slide deck, there are a whole bunch of links, including links to audio clips of the stories that people told on the radio shows that we discussed earlier. There's a blog that details a lot of this tactic and like what it looked like for the Toronto group that used it. So I'd really recommend checking out these resources. There's also resources on storytelling. Yeah, it's just that, yeah, this slide deck is just packed with resources. So really recommend it. And give us feedback. So we'd love to know what you think of this training, if you'd like other trainings similar to this one. If you have any questions, feel free to email them to us as well. So our email again is 350Canada 350.org. So just send us an email and we'd love to get back to you and share more information about radio takeovers. We obviously just love to talk about it. So ask us as many questions as you like. And reference information again, if you go to the final slide or yeah, I think it's a second last slide. A lot of the resources I mentioned are linked in this reference info slide. Yeah, thanks very much. It was so great to connect with you all on YouTube live. Thank you to everyone who tuned in to the original session that we had on zoom. We're really excited to be in this movement with you and we're really excited that there's so many groups that are interested in creative tactics for moving social change. Awesome. Thanks, thanks everybody.


Animal diseases can be spread easily from farm to farm and across the countryside when livestock and poultry are transported. Dirty trucks and trailers might carry pathogens down the road onto other farms or ranches and into facilities. For biosecurity, follow these guidelines if you will be picking up livestock or poultry. The Farmore Ranch probably has designated one secure entry point for empty trucks coming in. The farmer or rancher may give you a phone number or may post a sign that provides the phone number to call or gain admittance to the premises. They should then admit only vehicles they trust won't contaminate the operation or that they can examine before entering. Your contact may inspect the truck and trailer before you enter the premises. If there's mud or manure, you may be asked to leave to clean the equipment thoroughly or be directed to cleaning facilities outside the premises. You may be asked to sign a log of when you enter and leave, provide contact information and confirm what condition your equipment is in when you arrive and depart. You should be shown what route to take on the operation and where to load. Before animals are loaded for transport, examine the required paperwork. A certificate of veterinary inspection, which is commonly called a CVI or health certificate, may be required or may be optional if the animals are going directly to slaughter. This certificate is required if livestock are transported across state lines. The rules vary among states, so contact your state animal health official, state veterinarian or local vet to clarify requirements. A certificate of brand inspection may be required to confirm that cattle have brands on them for proof of ownership. A bill of lading describes what's on the truck, typically the number of animals in each class. A bill of sale confirms a change of ownership, like a receipt. Make sure you have clean footwear and coveralls when loading and any time around animals. Before animals are loaded, make sure clean-outs are closed on trailers. This will keep manure from being released during the trip. Confirm that clean and not reused bedding is on your truck. With the farmer or rancher, examine animals as they're being loaded.  Instead, work with the producer to sort them out for examination and possible treatment. When done loading, double check the paperwork to confirm the number of each class of animal loaded and make sure all gates are closed. Log when your truck leaves the premises and any other information that should be recorded. If you're delivering animals to a farmer or ranch, again, call to gain admittance to the premises. Follow the route given and sign in if requested. Before animals are unloaded from transport, examine the required paperwork with the producer. These may include a certificate of veterinary inspection, certificate of brand inspection, bill of lading, bill of sale. Before or while animals are unloaded, work with the producer to verify and document numbers and classes of animals. For example, the number of cows, gilts or ews, and possibly each animal's identification, such as ear tag or ear notch. If an animal looks sick, work with the producer to separate it from the others as soon as possible. New animals could infect on premises animals with a contagious disease. If possible, after unloading, move your transportation equipment to a cleaning area where it can be hosed down to remove manure before it goes back on the road or to another farm or ranch. If not possible immediately, complete a thorough clean out as soon as possible. So whether you're delivering new animals to an operation or transporting off the premises, these procedures will help you keep the animals healthy.


Welcome to the session data structure stack gate questions. The learning outcome is at the end of this session the student will be able to solve data structure stack problems. Pause the video and find out the answer. For this question only we are using two knowledge of first days of stack and second days of cube. What is the stack? Stack is having two basic operations where we are inserting and deleting the any variables. Here we are calling that as push which insert a data atom on the stack and pop which removes an atom from the top of the stack. So when we are pushing any atom then second we are pushing. So whatever the data will be on that top of the stack and when we are removing it immediately whatever top of the stack that will be going to remove. So that will be last in first out. So first in first out that is the wrong answer. Second for the cube we will see cube is having concept that whatever the elements we can access in the cube is in the first in first out manner. That is whatever we are entering data first that will be coming out first. So as we can see this last in first out type of the computations are efficiently supported by cube is wrong answer because it is a last in first out is not the correct answer but it is a first in first out. So first and fourth both are wrong answer wherever the first and fourth is mentioned so all three options are wrong so only the A that is the correct answer. Now next question is the following operations are performed on a stack push 10 push 20 pop push 10 push 20 pop pop pop push 20 pop. The sequence of the values popped out will be this is the question of 1991 this also you can try to answer it. So we will see the sequence first we are going to push 10 so in this sequence we are pushing 10 then we are pushing 20 and then immediately we are popping that 20. Then next we are pushing 10 then pushing 20 then popping means 20 10 and 10 so three pops will be there and then next we are pushing 20 and immediately we are popping it. So last will be 20 so our sequence will be 20 20 10 10 20 so this answer is matching here 20 20 10 10 20. So here B answer is matching over here. Now this is the third question assume that the operator plus minus multiplication are left associative and power is the right associative. The order of precedence from highest to lowest is power multiplication addition and minus. The postfix expression corresponding to the infix expression A plus B into C minus D raise to E raise to F will be what will be the answer for this. So this is the infix operation it is given and we have to find out what will be the postfix operation matching to this operation. So this question is of 2004 so basically we will see what is the infix expression. Here infix expression means when the operator is between two operand that is operand operator and operand if it is in this sequence then it is called as a infix expression. So your operator is infix. So for example it is A plus B what is the postfix expression? Postfix expression is when your operator is at the post place means operand and operand and then operator is there. At the end if all the operators are there then it is called as a postfix expression. Now in given question we have to convert infix expression to postfix expression. Now in that case we will be using stack and we will be pushing all the operators on the stack. So when converting infix to postfix the stack will push all the operator on the stack. And reverse case when we are converting postfix to infix with the stack we have to push operands instead of operators here. Now we will see the algorithm how to convert infix to postfix. So first push here first we are pushing opening bracket and we are ending with closing bracket. So our stack will show first pushing of opening bracket then we will scan here we have mentioned x and y. x is the infix expression and y is postfix expression what will be converted after the conversion. So here let x is the arithmetic expression written in infix notation the algorithm will find the equivalent of this postfix expression y. And we will be scanning it from left to right and then repeat the steps 3 to 6 for each element in the x until the stack is empty. Now what is the main operations will be here if an operand is encountered add directly to the y. y means postfix expression if we are finding any operand then that operand will go to directly y. If a left parenthesis is encountered we will be pushing it on the stack. If an operator is encountered then repeatedly we will be popping from the stack and add to y each operator. Which is the same precedence or higher precedence? Now means we will be popping any operator when it is having the same precedence or higher precedence than the operator. Then one more condition will be there that if a right parenthesis is encountered. Since here we have pushed a left parenthesis and if we find the right parenthesis then we will be repeatedly popping all the stack. And add to the y each operator from the top of the stack until we are finding left parenthesis on the stack. And then we will be removing that left parenthesis from the stack. So this is the algorithm to convert mainly two operations are there we are pushing the operator on the stack. And when we are popping it when we are finding the same precedence or higher precedence then whatever we are scanning that operator. So your gate quotient is 3 which is given a plus b into c minus d power to e power to f. Now here first we will push this curly bracket then we are having a. A will be directly going to the post peak expression then plus is there after that plus. We are pushing that on the stack b is there b will be go to the post peak expression then multiplication sign is there. Multiplication sign is higher precedence than this addition so it will be pushed on the stack. Then we are having c so here a b c will be there and then we are having scan sign is minus. Now minus sign is smaller precedence than whatever we are having in the stack. So we are popping this multiplication sign as well as addition sign. So here you can see that multiplication sign and addition sign will be popped. Now next after that is d d is pushed then d is added to the post fix expression then power sign is there. Power will be the higher precedence so we are pushing to the stack and then e is there so that will go to the post fix expression. Then again we are having power so here power and power sign will be the same precedence. So whatever in the stack and already we have scan so both will be having same precedence. Here we need to pop actually but this second power sign is right associative as it is right associative. So we are pushing that in the sequence and we are not popping anything then we are putting e is already there and then f. After that whatever the top of the stack that will be popped so both power will be popped and lastly minus n. So our expression a plus b into c minus d power to e power to f will be converted a b c multiplication plus d e f power to power to minus. So there one more question is there which of the following is essential for converting an in fix expression to post fix form efficiently.  So just we have seen that we need a operator on the stack so we have to push operators on the stack so that is the correct answer. Thank you.


Hello people of the internet, my name is Johnny. Welcome back to yet another FNAF news video. And once again, a FNAF news video, almost mainly dedicated to brand new info regarding the upcoming FNAF movie. We do have a few other topics to talk about at the start of this video, like some merch updates, but mainly we're here to talk about some brand new major updates regarding the film.  And quite frankly, let's not waste any more time at the start of this video because we've got some brand new daycare attendant socks to take a look at.  These showed up on Hot Topics website not too long ago on one sock. You've got the sun version of the daycare attendant, all smiley and cheery. And on the other side, you've got the sleeping moon. Taking a quick pit stop at U2s, they launched a new wave earlier today. And this wave is fully dedicated to brand new plushies. You've got Golden Freddy, the Marionette, shoulder riders for the sun and moon. Once again, you've also got sitting versions of Freddy, Glamrock Freddy, Toy Freddy and also Rage Quit Toy Freddy with the Mr. Hugs iPad. So those guys are up on the website right now. In fact, I'll leave it linked down below if you see any plushies you're interested in. And finally for merchandise news, let's take a look at Funko because we've got some major announcements earlier today. First up, we've got Tony Mario Bros. coming in clutch once again with a brand new leak. This time announcing a brand new statue is in the works and that it's going to feature both Freddy and Bonnie. So that's pretty massive. I'd assume it's just going to be them up on the show stage, which is a little sad because it's excluding Chica, though I would imagine if they had three characters that would bump up the price a whole bunch. But a single statue featuring both Freddy and Bonnie is going to look absolutely amazing. And Tony also revealed that the previously announced holiday wave coming out later this winter, which is going to include plushies, brand new pop figures, action figures and a whole bunch more is likely going to feature the characters in the designs of the pint size heroes from the 2021 advent calendar. Because descriptions for this upcoming wave has the characters described as Bonnie with lights, Chica as a present, Foxy, a candy cane and Freddy as a holiday. And that matches up almost perfectly with the designs we got in that calendar. So yeah, that's going to be a very interesting wave. And now let's move on to the FNAF movie news. First up the other day, we've got Matthew Lillard cast as purple guy himself, William Afton, posting to his Instagram with the caption, prep day one, hashtag FNAF, hashtag William Afton, hashtag purple. Now for some reason, or boy Matthew looks a bit sad in this picture. Hopefully that's just the ankle. But yeah, on the 17th of February that officially marked day one of Matthew on set for the film. That's very exciting. We've also got some brand new cast announcements. First up, we have Wyatt Parker who posted to his Instagram story saying no better way to finish filming it than pizza with a new friend. And the image shows him alongside Lucas Grant who's previously been announced as Garrett in the film. So most likely Wyatt has joined the official cast for the film though. It's not confirmed quite just yet. But personally, I think based on this picture and what he says in the caption, pretty safe to say he's been cast in the film. Next up, you've got Joseph Pollacken cast as a supporting role. Now quite a few people have made the observation that Joseph Hill looks quite a bit like what a young Matthew Lillard could look like. So some people are assuming that Joseph is going to be playing a past version of William Afton maybe in some cut scenes because we do know at some point there's most likely going to be some flashbacks. And then also for brand new cast members we've got Julia Belanova. We're not too certain what her involvement with the film is going to be just yet but it does say on her actor's access that she's working on the film on the 27th of February. And now we move on to the two final topics for today's video both regarding the FNAF film and there's some pretty massive ones. First up, we've got a photo posted by a employee of Jim Henson's Creature Shop where they just wanted to show off a goodie bag they got at work with some FNAF stickers inside of it, which by the way I've seen some people cast this as fake I can actually confirm this was posted by a legit employee of Jim Henson's Creature Shop. They just wanted to show off like I said their goodie bag with some of their brand new stickers they got inside the bag. But the reason why we're looking at this image and why this post is so important is that if you look at the top right of the screen you can see an animatronic eyeball with an eye color of yellow. Now there's two characters in FNAF one that have an eye color of yellow. First up, we've got Chica's cupcake almost definitely he's going to be making an appearance in the game and also his eyelids do match the color we see it in the image. So very possible it could be the cupcake or it could also be foxy and they've just not painted the eyelids. Either way, this is incredible because this is technically our first look at what the animatronics are going to be looking like in the film. And a lot of people have pointed out they've even replicated the cloud spec that Scott uses on some textures in the FNAF games. They've also replicated the eye texture itself for the pupil, I mean showing a side by side between what they look like in the game and this image in real life.  It just gets me super, super pumped for the film what the characters are going to be looking like and already I have full, full confidence that they're going to nail it at Jim Henson's shop. And lastly, we've got something equally as amazing our first proper look at the actual building of Freddy Fazbear's pizza in the film. This was posted by YouTube user, Niterdenite. They say in the video they posted that the set was built very close to where they live. And then they show a few pictures and videos of what appears to be a construction site building a facade of a pizzeria. By the way, if you don't know what a facade is because I saw a few people confused it's just the front of a building because I mean, technically for the film they don't need to build a full scale pizzeria. They can just use some traditional like Chuck E. Cheese pizza place or something like that for the inside of the film. But for the outside it looks like they're building an entirely brand new set for some establishing shots of the building. And of course, like I said, just general like probably people walking in and out of the building they're building a full scale front of a pizzeria just for that alone, which is insane attention to detail. So far it looks absolutely amazing. You've got the iconic FNAF black and white checkerboard pattern going around the outside. You've got some colorful yellow, blue, red, green it looks like maybe even.  They're just building the outside front of it again, the facade to give the illusion of a real life location. But it's just going to be absolutely insane to see that in the movie. Most likely with the giant Freddy Fazbear's pizza place sign we took a look at in a previous FNAF news video. I just can't believe it's finally coming together. I'd imagine this creator might post another update on the construction. Maybe when it gets closer to being finished or heck, maybe even when it is finished. So I'll keep a close eye out for that. And if you don't want to miss it, maybe consider subscribing to this channel. And actually right as I was wrapping up this video, Stu will just made a brand new tweet talking about how help wanted is finally back on mobile. If you don't remember earlier this year, I believe it was like right at the start of the year very early in July. Unfortunately, it got taken off the app store for some reason. And when you tried to go and launch the app it wouldn't actually work, it would just crash. Something similar happened back in October of last year. So I don't know why this keeps happening, but luckily Stu will made a tweet saying, hey everyone, great news. FNAF help wanted mobile is back up and running on iOS 16. Thank you for your patience and support. We're also committed to keeping our game up to date with future iOS versions. Let's keep having fun, fun, fun. But that's gonna do it for today's FNAF news video. Tell me what are your thoughts on all the news we talked about? The facade of Freddy Fazbear's pizza place in the film. Also technically our first look at the animatronics for the film, all the merchandise news from YouTube and Funko. I'd love to know what your thoughts in the comments down below. But thank you so much for watching this video and I'll see you all on the flip side. Goodbye.


Hi, this is Tom Stewart with Cleaning Business Today. This is another of our continuing series that we're doing every day at 5 o'clock Eastern on our Cleaning Business Today page. Talking about the coronavirus and how we as responsible cleaning business owners should be adapting to this and seeing where opportunities are and leveraging our businesses to create maximum value for all stakeholders because we are in a unique position in a very unique time that This is unprecedented. We have a level of concern in this country that For a lot of us we've never never experienced in our lifetime. It's affecting the stock markets It's a putting a potential strain on our healthcare system We're seeing things in other parts of the world that maybe we've never ever seen before so we don't know what tomorrow holds, but there are some things that we do know and some things that we can probably anticipate or at least plan for and Because we are cleaning professionals in an industry that is going inside of people's homes It's a lot of it's a mixed bag of what all that means, but if we make the right decisions and do the hard stuff now we can create a lot of value for ourselves and Like our, you know clients like all of the stakeholders really this is this is a unique time So I'm going to jump into a deck I have here and I'm going to Briefly go over some of the opportunities that we discussed yesterday that we as house cleaning Businesses have in these unique times You know, we are You know hygienic house cleaning rather where we're not just cleaning for appearance, but we're cleaning for health We have an opportunity to do that And we do we all do that to various degrees, but wherever we are with that We have an opportunity to really focus on finer techniques of how infections spread and Areas in the home that are being touched a lot and what the products we use and how we go about Providing service to our clients to where we could be minimizing the chance of infections being Shared in their home and for a lot of people they're going to see that was a tremendous value If they've got a choice between just having their home cleaned for somebody's pushing a vacuum and taking up the trash or having their Home hygienically cleaned where they know high-tech areas are are being sanitized and disinfected and all the proper protocols are being taken to Reduce the chance of their pathogens in that home. Then that's a that's a that's a heck of a differentiator Which kind of gets into the second point of being able to decommodiatize our businesses a lot of consumers just go to you know the internet they go to Google they See whoever has a bunch of reviews and whoever pops up pops up first and just order service without really thinking a lot more About you know the health aspect of it and typically the people who are really really great at marketing or getting a lot of that business Maybe they're using hygienic cleaning and in cleaning for health. Maybe they aren't But if you can adopt practices where you can explain to perspective clients how you can reduce the chance of them Getting any pathogen including a coronavirus. There's gonna be a lot of people out there They're gonna be really really interested in hearing that story and using a service like that Another opportunity a lot of us are struggling really hard to find qualified labor right now It's reasonable to think based aboard You know, what's happening with? hospitality and travel and like all the major you know events conventions and so forth that are being cancelled and the airlines pulling back and You know retails being affected. There's a lot of things that's being affected that would Stand to figure that there's gonna be More available labor on the market that will be qualified to work in our industry So that's a real opportunity as well We've got some challenges that we're gonna have to deal with but some of the challenges that we've been dealing with for a long time Might be reduced if not go away There's some really good public relations opportunities out of all of this too If you've got a cleaning business that is is is doing this in a responsible way and has an action plan to Clean homes in a hygienic way to reduce the chance of pathogens being Shared in that home and you're training your people and doing all the right stuff. You got a story to tell and You need to take your communications that you're you're sharing with your your your clients and share it with all the local news Outlets as well because guess what the local news wants to talk about coronavirus right now They're looking for anybody that They can call a subject matter expert that they can put on TV or do a radio Interview or quote in some type of article that they're writing and if you do that you're basically differentiating your business again in a very competitive space and putting yourself out there though that for consumers that are worried about the coronavirus would be interested in your business and You stand to figure if we're creating more value by adding Hygienic cleaning and reducing the chance of infection Contracted in the home that you can get a higher price point at the labor market. It's more favorable Maybe get some some some better margins there as well Let's talk about smart business moves and each one of these bullet items has Whole lot into it and we're going to be talking about each one of these and in the days ahead But I just wanted to lay some of this out here to get you thinking about it Just to begin with you as a cleaning business have a major role to play in How society is going to be dealing with the coronavirus? as a cleaning business and cleaning is the first line of defense in the infection control and What we do plays a big part in terms of you know, what pathogens are left on surface Surfaces and the chances of people picking up You know germs and touching their face and making them so sick I mean in a simple way, so if we clean in a way that reduces Those those pathogens on surfaces We're making for safer environment and that's our job and if we start approaching our business that way We I mean if we expand how we're doing that in our businesses That's a big part of how we can contribute towards fighting Coronavirus and creating value for for clients. We need a plan once we figure out what our role is And understand that how are we going to do it? You know, how are we going to change our cleaning procedures? What new products might we need to introduce? new equipment new techniques Do we need additional personal protection equipment all of that's a big part of it How are we going to communicate all of this is huge and I'm going to have another slide you're talking about communication Just a minute is stirred down on the list But it also needs to be at the top of the list because we need to be communicating now Because your community is scared your clients are scared your employees are scared They want to hear from the people at the top of of your business You know what's going on and what are we doing to deal with with with these threats? And if you get out in front of it, you're creating a sense of Trust a sense of comfort you're you're you're you're putting yourself in a position where? the marketplace and I mean all your stakeholders are going to have trusting you and what you're doing and That's what it's going to allow you to be successful and these These new times training is going to be really important You're going to want to make sure that you train all your cleaning technicians and all the proper techniques to Break the chain of infection in a home and how they do that in a responsible way where they're Protecting themselves and we'll talk more about that in later discussions public relations We talked about that just a moment ago contingency planning this goes in a lot of different directions if you find yourself in a situation where You've got employees that are sick and they can't come to work What you know, what do you need to do to make sure that you know? They're being taken care of if you find yourself in a situation where your Your income might be taking ahead you might lose some business for a while.  What what expenses would you cut what what additional cash might you need? to deal with that Doing all of these things. This is a Fastly developing story. We're learning was a lot Golly day the stuff that we don't know goes on forever. We're learning more every day So so the point is out of everything that we just talked about here we need to be looking at it and asking ourselves, what did we learn today and implement make changes And to you know our plan and how we're communicating and how we're training and the PR all of that needs to be changing You know arguably on a daily basis. So that's what I mean by repeat do all of that and just start all over again And we're going to be talking about each one of these points more in detail and in subsequent Discussions, but I want to just take just a minute and talk about the communications plan We touched upon this yesterday But if you don't have one you need one you need it now and we'll figure all of this other stuff out in more detail And as we do we can modify our communication plan, but you need to say something Give answers to these basic questions. Give it your best answer at the moment You know, how do we keep our employees safe? How do we keep our clients safe? How do we keep our clients home safe? What are we? What are we doing to to contribute to that? You know, what do we do if we have a employee who we think might be sick? What do we want our clients to do if they think that they might be sick bottom line is sick employees Don't need becoming work and we don't need to be cleaning for for sick clients There's a link here in cleaning business today We have a page for a corona virus downloads if you've never been to cleaning business today It's cleaning business a day comm landing page looks like this There's a really cool article here that we posted last week on the corona virus that gets into a whole lot of detail I'm going to show you here on the right. There's a way to subscribe and we have a newsletter that goes out We're going to be pushing more information out there as well If you haven't subscribed to our newsletter, please do that that helps us help you I'll show you this this article here real quick. It gets into some some Underlying science behind things that we need to know some of it's a little bit techy But it talks about the chain of infection and what that means and what we need to do is as cleaning business is to break the chain of infection It gives a lot of good information if you haven't read that I would encourage you to do it and The link that I was showing you before is Corona virus dash downloads That'll take you to this page I've got some example letters for the communication that we were talking about that we use in castle keepers There's a really cool handout here For proper hand washing techniques, which is really important one of the most important things We can encourage everybody to do is wash their hands frequently and wash them in a manner That is removing as much soil as possible. Um, we've got a word document That's in a generic letter that's kind of modeled after the letter that we did in castle keepers But you can download that and change it and use it, you know in your own business I've also got a link here to a couple other resources In the article I was showing you we were talking about the chain of infection There's a whole lot of science that goes in behind this and you don't need to know all of that day one But as you get into this especially You know as customers start asking questions and your employees start asking questions You need to establish trust and a huge part of establishing trust is is demonstrating that that you have the knowledge And the more that know you can expand your vocabulary to talk about things like infection control and pathogens and Talk about you know the the the virus that causes SARS as a RNA wrapped virus We get what we're going to coach you on all of this stuff as we get into this But the more you can speak that language the more confident you're going to be the more Comforted your clients are going to be and the more confident your employees are going to have in you this professional house cleaning technicians manual Basically a lot of what you we had in that article came out of that book Myself my wife Janice and a handful of other really Pete you know people more talented than I am actually help write that and It's blinked there if you want to want to buy that you certainly can and We also have a PR Example where Bruce Vance one of the authors of the professional house cleaning manual Did a radio interview in his local market in Raleigh just to kind of give you an example what that looks like So that's plenty enough for today. We'll be back Tomorrow at this time. I hope you found this helpful and useful You guys can can can hit us up Through Facebook or send us an email either one. We'll be glad to help however we can thanks See you tomorrow


Wednesday morning everybody Beautiful day outside. I'm not in the truck trucking today. So that's kind of disappointing But we are getting stuff done. I have a doctor's appointment in MRI scheduled for this afternoon The place in Manitoba where we get our MRIs done at least here in southern health is in Winkler between Winkler and Morden It's called boundary trails medical centers on that boundary trails hospital Hour and a half to two hour drive from where I am in Steinbeck It's a bit of a hike to go out there. I'm on my way there right now this morning I opened up our PO address our new PO address, which is for the channel a lot of you have been asking About that. I finally got it set up The address is listed down below my videos now. You got a scroll down to the bottom of the description Somewhere in the middle there near the bottom. There's a PO address Got that set up this morning. I did some blood work this morning. I went and Had some more bloods taken from me And this is all to do with my own personal health issues. This isn't anything to do with our fertility journey This is actually to do with what's going on in my back on my side Which I don't think is too serious, but we're gonna double check everything to make sure it's not and kind of figure out What's going on I talked about this a little while ago, right? It feels like I sort of have a little bit of a lump in there Sometimes it gets very painful. Sometimes I don't notice it. They want to check to make sure everything is good so that's what the MRI is all about today and See what happens Honor of aid of anchor Yonzee the other side The other side of the river George's Burgers they have a George's Burgers in Morris Huh? Morris Manitoba right here. We're just turned on to what is this? I was 23 years old I don't know this takes me all the way up to what I believe is Highway 3. This is Yonzee I'm not nearly as familiar with this side of the river as I am on the other side of the river I'm from the the deed seat this side But I mean if you ask people on this side of the river they they argue with you and they say this is deed seat and I Live in Yonzee. I'm guessing I just park out this way I'm gonna park right over there in the corner beautiful I've never had an MRI before Should I be nervous they hear that it could be kind of claustrophobic II? I gotta make sure I wear like no metal in there.  There's the professionals, right? I am a professional driver when it comes to transporting your goods from point A to point B You can count on me when it comes to doing MRIs I'm gonna count on the professionals in there that have done it countless times So yes, we'll see I saw I saw an RCMP vehicle there by the entrance before I wonder what the cops are doing here I'm just making sure nobody gets out of line Well, then then again cops go visit the hospital all the time I guess if they arrest someone or or If there's a domestic dispute or a case of abuse, right? They have to go to the hospital to create a police report or something. Okay. I'm putting things off All right 15 minutes to get in there.  Okay Be on time, but on time means something different to different people On time usually means about 10 minutes early, right?  If they want you there for 30 and you show up there at 430. You're late Usually if they want you there at 430 You got to be there by like 415 Then you're on time guess we're all ready for MRI.  I thought the small space might bother me, but apparently I'm not claustrophobic not at all So I guess they were checking out something about my spine I don't even know. I don't know what the doctor's looking for, but I hope I Hope he either found what he was looking for or that he didn't find what he was looking for Depending on what he was looking for Yeah, he didn't tell me They just scheduled me for an MRI and I got my appointment time and here I am. I mean no news is good news, right? Telephone poles all decorated up like that, right? It's usually for an airport, but that's probably for the star's helicopter ambulance that would land here I don't know where the helipad is Probably on the roof maybe Yeah, they got all those things there so that the pilots know where the Hydro lines are. Oh, yeah, they got the little sock windsock over there So I'm guessing that's the helipad right there. That'll be a pretty good job to land I think Pun intended. I didn't even know I was making a pun, but hey thought of it as I was saying it Be pretty good to land a job of a helicopter pilot You're probably home. I'm guessing you're home most nights You just fly around the province Get to see the world from in the sky and you probably get paid pretty well, too. I'm assuming Maybe I should get my helicopter pilot's license Or I could just stay trucking too probably do that. I love trucking too much to do anything else But it would be cool to have my I want to get my pilot's license one day yet But not my helicopters my regular private license for pilots. I'd love to be able to Fly around I got a quarter way through my private license flying Several years ago. I got to go and finish my training. I probably gonna start all over by this point but One day that is one of my goals yet is to get my private license and maybe I'll upgrade it to my commercial license So I can make some money Maybe when I'm not trucking I wouldn't mind doing some crop dusting. I think that'd be a pretty good job I know that pays really well you can make a whole year's salary in just the few months where you got to Spray the crops right and in those months when you're not spraying crops Well, you can fly tourists up north to do some northern fishing Before all this pandemic started There was a lot of Americans that would come up here to Canada and then fly with private pilots Like on float planes up north to these secluded lakes where they would get the ultimate fishing experience, right? And a lot of Americans with money They could hire a pilot They'd fly them up there They go to their private cottage or whatever they got up there and you as the pilot you can either fly home for the week Or you can hang out there do your own thing for however long they're there depending on how long they're there And then when they're ready to go home you just fly them back to Winnipeg and then From Winnipeg they fly home to the states wherever they go That was a huge thing. I don't know how big it is now, but I Mean fishing is a big deal up here in Canada and Americans will pay big money to come up here and make use of our lakes to do some fishing So I always thought that'd be a pretty cool job to have fly them up there Get to meet a lot of cool people that way too, right? by the last here we are trucking and Going to the hospital. I Don't know why I have to come all the way to Winkler to Do an MRI. I guess this is like the only MRI machine we have Probably because I'm in southern health. They probably have another MRI machine in Winnipeg at the health science center I would assume they have one there, but since I'm from the health southern health region of our province This is probably where the only MRI machine is located What do I know? How to do what I'm told doctor says hey go go jump in this tube go get an MRI It's pretty much what it is.  Okay. I've got an ambulance coming up behind me now and people live right here, too They probably hear those ambulance sirens all the time. I Guess you get used to them after a while Well, I think we figured out where that ambulance was going. We're at a dead stop here on the highway this is highway 14 eastbound and I see flashing emergency lights Up towards the front there at police fire is probably where the ambulance is as well I'm guessing that this is probably a an accident scene. I Hope everybody's okay well as usual Several people got impatient and drove past all of all of us here waiting on the shoulder and Got hung up. I Guess up front here and blocked and now they're blocking the shoulder so that the emergency vehicles can't get through to the accident scene. Oh As you see they had to get traffic control set up because this side of the highway is blocked off and And They had to get people over there stopping traffic from that direction so that traffic from this direction can go that direction In the wrong lane that is supposed to be going the other direction I hope everyone was okay, but man judging by this mess. Oh that car there on the right Oh, and there was a big truck involved. Looks like you got rear-ended someone rear-ended this guy is based out of Ontario Okay So what it looks like happened here is a big truck Cut someone off and got rear-ended and Unless if he was making a turn and someone didn't realize maybe he wasn't using his turn signals. I Don't know we can't really judge what happened all we can say for sure is that a tractor trailer unit was headed east highway 14 and late model Honda CRV Rearrended them for Whatever reason Looked like they got rear-ended pretty hard too. There's minimal damage to the trailer on the passenger side as expected those trailers aren't going to really Buckle underneath the weight of a tiny car like a CRV and the CRV looked pretty smashed up But it looked to the point where the occupants would have probably been okay, and are probably going to hospital Just as a precaution. That's what I'm thinking. It looked like they should be okay.  What did the doctor say? He doesn't have any coronary ulcers and it's probably just conjunctivitis, which is pink eye Okay, so what did they get? They gave me a steroid and antibiotic eye drop and Seven to ten days we keep putting him in every eight hours, but it already looks better and he's only had one dose Good Falling apart buddy He's always falling apart purebreds, you know, he's 11 years old now Almost yeah, no, we're gonna almost 12. It'll be 12 in June. Oh The old fart Jakes All right, so Britt has a supper ready here. What is this? Turkey and spinach spaghetti swash As looks creative Starving not for you diesel. It's not for a weasel. You're getting salmon later Don't even tease yourself. Go away from the table.   Go lay down. No, no No Go to your bed.   That's cool. So it looks spaghetti. That's why it's called spaghetti squash Clever clever. See Mmm That's good That's really good. Can you eat the whole thing too? Is this all edible? Not the outside peel. No, it's like a pumpkin, but Different innards, I guess Okay We've had this before except you didn't leave it in the in the squash My boss advised me to bake my spaghetti sauce in the squash I decided to try it this time It's delicious Have you ever had this before? We've gotten so much snow in our yard this year that we've got little trails Dug out so that the dogs can get into the yard. You won't be able to see him now if it's Darko. There goes a wiener. I'll have to show you during the day Little highways for them to run around on You can sort of see it along here Gotta shovel it out again a little bit Got a lot of snow this year Yeah, that's why the little guys can get around the whole yard and it's easier for us to get back here to clean stuff up But anyways, that's it for today. It's my day off tomorrow. We're back to work I'll see you then. Thanks for watching and don't forget to subscribe Still missing one Chevy Chevy come here, bud. Thank you for time for bed


Shopify, Wix, WordPress. Who is the winner? Hey, in this video, I'm going to look at the top three website builders, and we're going to analyze each one of them and decide which one is best for you. And I think you're going to be surprised in the very end. Stick to the very end, and you'll know exactly which one of these three that you should be using for your business. Hey, starting a website, it's exciting, it's exhilarating, it's daunting, it's scary, it's technical, it's tough. Okay, so when you start your website, you want to use a platform that's going to last for you for a long, long time. One that you can change, one that you can grow with. You don't want a fly by night company that's going to be disappearing, and then your website goes down. You want one that's going to be solid. Now, these three are pretty solid, but they've got some major differences that I have to share with you. So what I'm going to do is categorize them in price point, ease of use, and number of features. And that way, you can decide what's going to be best for you. Now, of course, price is obvious. Okay, when we're starting out, we don't have a lot of money. We don't have a lot of money to invest, so we want to get the most bang for our buck. So I think it's really important that we look at price in the very beginning. The next thing, of course, ease of use.  After I go through this, you'll see which one of these is going to fit you better for ease of use too. Features, features, features. Here's the funny thing about features. You probably don't even know what features you need yet. What happens with me and with most people, once they get involved with something, they start to learn things they want and then they start to look for the feature. You can't know what you need in advance if you don't know what they are. So in this video, I'm going to explain all this to you. And a light bulb is going to go off in some of these cases and you're going to go, oh, I didn't even realize I needed that. But that's cool. Yeah, I want that. So that's another thing I want to get into also. Then, of course, the last thing is level of customization. All of these things are going to work right out of the box, but maybe there's certain things that you want to do, certain things you want to customize, certain things you can customize on some of these platforms and certain things you cannot. So I think it's really important to know that up front too. Okay, let's check out our first contender. It's going to be Shopify. Let's check it out. When you start the process, you may think you need a website builder to simply get your website up. However, while that may be your initial goal, you're going to later find that there's a big difference between tacking on commerce features like listing products, accepting payments, all that kind of stuff, inventory fulfilling orders to a website builder, as opposed to having one that is built for that. If you're truly looking for a website builder, you might not need all the additional commerce tools that Shopify has. However, if your goal is to create a thriving e-commerce business, you're better off going with an all-in-one commerce package from the very first day. That way you don't have to add a lot of stuff to it. Shopify is an all-inclusive subscription-based e-commerce tool, and it's perfect for stores of any size at any stage. Now, let's look at some of the individual components to Shopify. First off, it's simplicity. It's easy for anyone to get started on Shopify, and it remains easy as you use it to scale. You can go underneath the hood if you want to, but you can also maintain customize and scale your store without learning how to code. Next thing I want to talk about is performance. Let's check out performance. Shopify has a super fast load time, and the best performing checkout on the internet. You don't need a managed host for your domain, and you don't need to hook up a third-party checkout tool. Shopify's built-in stuff is world-class. And the last thing is Omni Channel. You can sell literally wherever your customers are. Shopify is always helping merchants bring their products to new markets. There is a TikTok sales channel. Shopify also has a Facebook and Instagram partnership, so it's really pretty amazing. Now, as far as price goes, Shopify has a free 14-day trial. I will put a link in the description so you can get that. And then the next stage is you're going to have to pay $29 a month as soon as that 14-day trial is over with, which is great for new startup businesses.  But let's say you're huge, and you're already doing a lot of business, and maybe you have a couple stores, their top level one is $299 a month. Now, let's check out those categories I talked about. Ease of use. Shopify is probably one of the easiest to use. They have 24-7 support that is really, really good, so it's going to be a very easy platform for you to get into if you have a lot of technical skills or even if you don't. Now, features. Well, I think customer support's a feature, don't you? I mean, if you ever tried to use customer support and you didn't have it, you'd go, boy, I'd like to have that feature. So, I'm going to include that in there. But in addition to that, Shopify has the most amount of features. They really do. They also include 100 really nice themes that are included with your Shopify membership. And in addition to that, they have over 4,000 integrated tools. So, you're going to have everything you need there as far as features. So, I'm ranking them right now top of the list on features. Now, as far as level of customization, every single page, every single thing in there, you can customize. You can go in there and do your own code if you choose to do so. That's something that Shopify allows. Now, the next one we want to look at is Wix. You know, a few years ago I started getting bombarded with ads for Wix. Wix was everywhere. So, let's check out Wix and see what all the commotion's about. It's one of the most well-known website builders out there because it offers a whole bunch of different plans based on what you need. It really does kind of fall short of inventory tracking and many e-commerce features require an upgrade to the highest tier of the plan. Still, Wix does have some options for plan subscriptions and recurring payments. So, if you sell a product, customers subscribe to this builder. It may be perfect for you.  If you want the unlimited plan, you're going to have to go with the $27 a month plan. Now, if you want their VIP top-end, everything included, it's $49.99 a month.  Now, if you're looking for ease of use simplicity, Wix is simple. It's just drag and drop and that's how it works. Now, I will say Wix has a lot less tools than a lot of the ones I'm going to talk about. They don't have the inventory management. So, if you're looking for something like that, you're going to want to look further. There's not a lot of things in there that these other site builders will offer you that Wix does. It's very, very basic. You're going to need to go with pretty much the business unlimited or the VIP plan. However, if you're looking to do drop shipping, you can't do that in Wix and that's a feature you're just not going to have. As far as level of customization, you can customize it any way you want. So, that's not an issue. Let's move on to the behemoth. The behemoth being WordPress. WordPress is huge. There are more sites that are built on WordPress platform than any other platform in the world. That's pretty big. The thing with WordPress is if you're code savvy, you can build the entire website there. Everything you want to do can be customized if you want. WordPress is what's known as an open source code, which means you can go in there and change the code to whatever you want. However, with WordPress, there is a steep learning curve. It is probably the most difficult of the three to build a website at, but it also offers more possibilities for you. As far as price goes, WordPress does offer a free version. However, if you're really going to be serious about selling stuff online, you're going to have to go with one of the paid ones. The business plan currently is at $33 a month, and if you're looking to do e-commerce, that's going to cost you about $59 per month.  Now, as far as ease of use, I've already mentioned that it's probably going to be one of the most difficult out there. But here's the funny thing, and I just got into this over a decade ago. I knew nothing. I couldn't even hardly send emails. The more you play with the stuff, the better you get at it. The more you learn stuff, the more you realize you can do. So, if you're willing to learn, it's a great platform. If you're not willing to learn, it's not a good platform for you. Now, the upside is, since it is so popular, a lot of people know how to work in WordPress, and you can certainly hire a freelancer at Upwork or Fiverr or Freelancer.com to help you out. Now, as far as features go, to get full usability, you're going to have to use a WooCommerce plugin, which works great, and it will really help you out and build your store, but you are going to need that extra software to get the thing going to where you want. Since it is so large, there's a lot of different plugins or extra pieces of software that are going to help you out. So, matter of fact, at the time of this video, there were over 50,000 plugins that you could add to WordPress to help you achieve your goals. Now, as far as level of customization, like I told you, it's open source code, so you could literally build your entire site on your own if you understood HTML and how to do that. I'll also tell you, it's a very easy platform to break. Okay, if you put something in there wrong, you could destroy the site pretty easily, so you want to keep that in mind. Either have the knowledge or hire somebody who has the knowledge to fix your site when it does break. You will have a little bit more issues with WordPress. It is attacked a little bit more by people who are trying to hack your site. I've had it happen to mine, so you probably will want to get some type of protection for that site. Now, as you can see, we're at the end of the video, and I haven't told you which one I prefer. Well, I got to tell you because of the knowledge I've gained over the years, I would go with WordPress. I would overall go with WordPress. The other two platforms are great. I think, actually, if I had to only do e-commerce, and keep in mind I don't just do e-commerce, I would probably pick Shopify if it was only e-commerce. If you want to all oversight, I would pick WordPress, but if you're just going for e-commerce, you want to sell some products, you know Shopify is probably the best way to go, and it has the best support out of all three of them. They're so willing to help you out. They have a great blog there. There's a lot of information you can learn there. You can get technical support really quick there, and it's really designed for somebody selling online. So that's my overview. I would put Wix at the bottom at this point. Very, very basic. It's for somebody who has no skills whatsoever and doesn't really want to learn anything, but there is certainly a market for people like that. So if that's you, then go with Wix. I prefer WordPress second, probably Shopify, and I wouldn't do Wix. It's just not me. It's not for me. I like to customize. I like to build and do stuff. I like to make things work the way I want. I hope you enjoyed this video. I hope you got a lot out of it. Do you have a question about a website? Are you building a website? Do you want to build a website? Maybe you have a suggestion for another platform that you found that works well for you. Put that in the comments below. I would love to hear your suggestions, comments, and questions. Thank you so much for watching this video. Don't forget to subscribe. Hit that subscribe button down there. Don't forget to ring the bell. Turn on all bell notifications so you're notified every time I go live or upload a video. Don't forget to give me a thumbs up. 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