Hello everyone, this is Amit Dan of amitdan.com Today I'll have another episode of Chromebook Tips and Tricks video and I'll talk about how to make your Chromebook not to sleep or how to disable sleep mode on your Chromebook or how to keep your Chromebook stay awake from sleeping. So if you have been using a Chromebook if you just you know leave the Chromebook unattended for I believe it's about 10 minutes or more then the Chromebook goes to power mode to set battery and then you're going to have to you know lock back in so when you disable sleep mode then your Chromebook is always on and you don't have to you know keep logging back in each time. So I'll show you two ways how to do that before I start I would like to mention that on this channel I'm not specific or tied to any specific topic I do a variety of videos and I do some Chromebook videos as well for that reason at the end of each video I mentioned that not to subscribe this channel however still my subscriber my rate of subscriptions it's going up and a lot of people are subscribing thank you for that so the next video is definitely is not going to be on Chromebook so each video is different but I do have you know lots of Chromebook videos and there will be more Chromebook videos in the future so let's take a Chromebook and I'll show you how to you know disable the sleep mode or keep away your Chromebook from falling asleep so the first mode I'm going to be talking about is basically you have to do these on your Chromebooks so when you have when you go to settings on your Chromebook then you're going to have to go to the device and then you're going to go to power and you're going to when idle and then you're going to keep display on so you have to follow these steps which I'll show you right now so let's start so I'll just open my Chromebook here and you can see that you know on your Chromebook the you're gonna you're going to find the settings on the lower right corner which is going to be right here right here so if you go here and you press the wheel button which is right here right about here then you're going to see this settings right here and I'll just you know keep it right here so from settings you're going to go to device which can be found right about here so if we click on it then here you're going to go to power which is going to be right about here power and let me just bring this a little bit closer and then when you click on power then you're going to see that you know is going to give you the option when die which is right here when die and then there's going to be a keep display on option so if you don't have this one you have to just you know select this one for me it's already showing keep display on because I chose it before but you know if you didn't choose it then it's going to show either turn off display or sleep so most likely it's going to be turned off so you have to just you know keep display on option and basically that's all you need to do now if your Chromebook is managed by someone else let's say like in this part of an organization or a company or a school then you're not going to get these options here possibly you will see these options but it's all going to be grayed out so you'll not be you'll not have that you know option to choose anything and in that case you have different way to doing the same thing you know so your Chromebook doesn't fall asleep and that's what I'm going to show you right now so before I start that I'd just like to show you my new Casio F 21W watch which I am wearing right now and let me see if you can just see it nicely so it's kind of dark in here but I think you can see it right now and you're going to see a review of this watch on my channel so if you like watch reviews or watches then definitely you know this is something you should be checking out so now let's go back to our Chromebook so if your Chromebook is managed by someone or school or organization then this option I just showed you is not going to work then you have to actually do this which I have right here so you have to head to the Chrome Web Store then you have to search for keep awake which is an extension and once you install that extension then it's going to do the same thing I just showed you through the settings options so in order to go to the Chrome Web Store all you have to do just open up your browser and search for Chrome Web Store and if you hit that then it's going to be your first match and then once you go there then you're going to see the search box on here right here so in the search box you type keep awake this is the extension you're looking for so keep awake and then you're going to see a few matches which are right here so keep awake for Chrome keep awake and keep awake is another so looks like there are three extensions for the same thing the middle one I tried it before and it works perfectly but you can try like you know you can check other ones too there's no problem with that but I tried this one I didn't try this or that but I tried this and it just like you know works very well so you can just you know try one of these extension and then you'll be able to do the same thing which I showed you before the screen is not going to you know fall asleep anymore so just a word of caution that you may not want to keep your you know Chromebook up all the time due to the fact that you know this can be a security risk because once your Chromebook is on and let's say if you stepped out of your home or off from your desk then someone anyone can have access to the information on your computer for example gmail or any files or anything any sensitive information and also another factor you want to consider that if you're keeping up your Chromebook all the time then it's going to you know take lots of batteries which may not be a big deal but you know because of the security issue just you know think if that's what you want for me if I'm home then you know I just keep my Chromebook screen awake all the time I don't turn it really turn it off because you know I can I'm home but when I'm leaving home then I turn it off and if I'm using my Chromebook at some somewhere else then I don't choose that option I don't keep up my Chromebook or keep awake my Chromebook all the time so that's what I wanted to show you thank you for watching this video there will be more Chromebook videos coming up and forget about subscribing to this channel forget about liking this video I'll see you shortly


Hello and welcome to this presentation of the STM32Cube firmware drivers including the hardware abstraction layer drivers. While this presentation is specifically about the STM32L5, the STM32Cube comprehensive software tool offers the STM32Cube MX Graphical Software Configuration Tool used to generate initialization code based on user choices and a complete embedded software package for each STM32 series such as our STM32Cube L5 with Hardware Abstraction Layer or HAL and Low Layer or LL APIs and a consistent set of middleware components, RTOS, USB, Trusted Firmware, File System and USB Power Delivery. The embedded software package is a layered approach, Low Level, Hardware Abstraction Layer or HAL and Low Layer or LL Drivers with Examples, Middleware Level, Set of Libraries with Examples including RTOS, USB Device, USB Power Delivery, Trusted Firmware and Application Level, Demonstrations for Use on ST Boards. Embedded software is delivered by series STM32L5, STM32L4, STM32WB, STM32G0, STM32H7 and common modules are covered with fully portable APIs. Embedded software initialization code can be generated through STM32Cube MX allowing customers to remain focused on the core application code. The STM32Cube package is a complete embedded software offer that ensures maximum portability between all STM32 series through three software layers, HALLL, Middlewares and Applications. The HALLL layer is providing an API for the STM32 embedded peripherals from analog to connectivity and cryptography to security categories. A rich set of examples is available to help developers start using the HALLL and HALLL on the product. The middleware layer for STM32Cube L5 contains CMSIS RTOS implementation with free RTOS open source solution. Full USB device stack supporting the following device classes HID, MSC, CDC, Audio, DFU, LPM and BCD. USB power delivery library, ARM Trusted Firmware M or TFM integration solution, Embed TLS and Embed Crypto libraries, FAT file system based on open source FATFS solution, and STM Touch touch sensing library solution. Advanced demos putting together all the embedded software components are also provided in the STM32Cube L5 package. There is a complete set of documents including release notes, readme files or associated user manual. The packages come with free and user friendly license terms. Like all STM32Cube firmware packages, the STM32Cube L5 firmware solution comes in a single zip drive, having the structure shown in this slide. It's organized in several main folders. The documentation folder contains the STM32Cube L5 Getting Started document, helping developers to quickly become familiar with the firmware package and its contents. The drivers folder contains all the ST developed drivers. CMSIS contains the files defining the STM32L5XX supported devices, peripheral registers declarations, their associated bit definitions, and address mapping. The STM32L5XXHAL driver folder contains the drivers for all the peripherals. The drivers for all supported boards are found in the BSP folder. Middleware contains the supported middleware libraries and stacks provided either by ST or third parties. The projects folder contains templates, examples, applications and demonstrations for supported boards and with pre-configured projects and specific readme files that provide all necessary information for a quick and easy execution. The utilities folder contains miscellaneous utility drivers that are used by the provided projects. The release note lists the contents of all the packages, tracks the main changes and provides information on the supported devices and boards and any known limitations. Through its generic architecture, STM32Cube offers a highly portable hardware abstraction layer or HAL. It allows developers to implement application functions by building on layers such as the middleware layer without requiring any in-depth knowledge of the MCU. This improves the reusability of the library code and guarantees an easy portability to other devices. In addition, thanks to its layered architecture, the STM32CubeL5 firmware package offers full support of all STM32L5 microcontrollers and the development boards designed by ST. The user has only to define the correct macro in the STM32L5XX.h file and get in touch with BSP drivers and example application projects specific to each board provided within the firmware package. For each board, a set of examples is provided with pre-configured projects for E-Warm, MDK-Arm, and STM32Cube IDE tool chains. The right-side figure shows the project structure for the Nucleo-L552-ZE-Cube board, which is identical for all the other boards. The examples are classified depending on the STM32Cube level they apply to and are named as follows. Examples in level zero are called examples and use HAL drivers without any middleware component. Examples in level one are called applications and provide typical use cases of each middleware component. And examples in level two are called demonstration and implement all the HAL, BSP, and middleware components. The template project is provided to quickly build any firmware application for all supported boards. The STM32Cube project list file allows a quick access and search for a given example within the firmware package. All examples without trust zone enabled in the system have the same structure as on other STM32 firmware packages. Backslash-Ink folder contains all header files. Backslash-SRC folder contains the source code. Backslash-Ewarm, Backslash-MDK-Arm, and Backslash-STM32Cube IDE folders contain the pre-configured project for each tool chain. A Readme text file describes the example behavior and environment needed to make it work. For each board, a set of examples are provided with trust zone enabled in the system and are provided with pre-configured projects for E-Warm, MDK-Arm, and STM32Cube IDE tool chains. The trust zone example's name ends with underscore trust zone except trusted Firmware M application. All trust zone examples are composed of two and are provided with a multi-project structure composed of secure and non-secure sub-projects. A Readme text file describes the example behavior and environment needed to make it work. Rich documentation is associated to the STM32Cube L5 Firmware package. Some documents are generic to all STM32 series and others are specific to the STM32L5 series. The getting started with the STM32Cube L5 Firmware package user manual is the document that you need to read first when you start using the STM32Cube Firmware package. The STM32Cube L5 Firmware can be downloaded from the ST website at www.st.com-stm32cubefw.


physics channel for physics please subscribe my channel hello and welcome back to another informative episode of physics partner in this video we will be discussing the concept of force of friction to give you a deeper understanding of this essential concept one of the earliest and most important discoveries that humans made was that of fire which is intimately related to the concept of friction in our daily lives we move with the help of friction a force that resist the relative motion of an object when it comes into contact with another object without friction we wouldn't be able to walk run or even stand still without slipping so let's talk about the science behind the force of friction force of friction can be defined as an opposing force that acts against the relative motion of an object when it's come into contact with another surface this force is a result of irregularities and interlocking between the surfaces in contact the force of friction is a vector quantity as it's contained some magnitude and direction as well let's talk about the type of force of friction number one is static friction this is the force that resist the movement between two surfaces that are at rest and not moving in relation to each other number two kinetic friction as the name suggests the force opposes the relative motion between surfaces that are moving in relation to each other number three rolling friction this force comes into play when an object rolls over another surface the force is dependent on the radius of the rolling object and the roughness of the surface number four fluid friction this type of friction occurs when an object moves through a fluid such as water or air the resistance caused by the fluid molecules adhering to the surface of the object let's talk about the uses of force of friction one of the most important uses of friction is in breaking systems of vehicle such as cars and bicycles when the brakes are applied the friction between the brake pads and the wheels slows down and eventually stops the vehicle frictions also used in the manufacturing of tires shoes and other rubber based materials to improve grip and prevent slipping in addition friction is used in machining to make precise cuts and improve efficiency let's talk about the problem caused by the force of friction although friction plays a vital role in our daily lives it can also bring about problems one such problem is the wear and tear of machinery and equipment due to the resistance caused by friction another problem is a static electricity which can occur when two surfaces rub against each other the friction generates an electrical charge that can result in damage to electronic equipment let's talk about the daily life applications of force of friction moving and walking is possible due to the force of friction without friction it would be impossible to walk on the smooth surface without slipping another application of friction is in the sports of bowling the friction between the ball and the lane in what allows the ball to hook and curve making it easier to hit the pins friction also help in the process of writing the friction between the pen and paper allows the pen to make a mark that stays on the paper in conclusion we can see that force of friction is an essential force in our daily lives it is a force that resists movement allowing us to walk hold things and control our movements the four types of friction and their uses are essential for understanding how this force operates despite the challenges it may present friction remains an essential force that we cannot do without so I think it's enough for today so thank you very much for listening and watching I hope you enjoyed the video I hope this video is useful for you so take care of yourself and don't hesitate to write an email if you have any question curies suggestion and even classes are required take care of yourself meanwhile see in the next video goodbye


Thank you for staying with us. It's time for of the press. Well, we're looking at what the national dailies are saying this morning And joining us to review the papers is Chris Cain de Wandoo as a member of the Chatted Institute of Betrayers in the UK But he's joining us here in Lagos State. Good morning, Mr. Chris. Thank you for joining us We are hoping that you are making money through the legal, your legal prowess because this is a time where every politician is going to court So maybe you are making so much money. We have to pronounce Yes, let's move over to the paper. So we're going to be looking at point first this morning and the major headline here says National Assembly may pass budget 541 MDAs in defense. And the writers here says, Senate verbs to immunize appropriation bill. I Saturday for passage, Senator Spokesperson. We also have committees submitting reports generated December budget cycle will be sustained sales committee chair. What are your thoughts on this one? Yes, it's good that the Senate situation, not saying it's sorry, the National Assembly has stopped its job, I'm pretty sure that the project is passed and I'm surprised at the three points at which we are able to figure out the projects as it were and the effect to pass it. In the past, we have several challenges. One, in the past, we knew that basic budget is not going to be presented till early next year and that became a problem. I think that the cycle was corrected by the last administration of the president, the Department of Work. The second one is that most of the ministries, every year is at the end of the year. At that point, we were able to command inferior budget and that in itself is not going to be a problem today. The second one is that we're going to the National Assembly to seek some gratification of some of these budgets. Most of them are going to deliver what is required or what they can accept. One is to help dispense the last budget, the money that we did and where they used it to in the last budget. Then the big elephant in the house also has to pay it. I'm sure he paid it and paid it but the budget, especially also in the part of the members of the national assembly that are coming from the Peruvian of the sister of what they are at right. And that this budget is passed to the next. At the time of the year, we'll say that it's not possible that the budget is not proper. The part is implementation because most of them are at the end of the year. We're going to say that most of our budget is not possible because of the 50% threshold of implementation and that in itself becomes a problem. Then the last leg is yes, it's a budget. It's an estimate. How are we going to put the budget also in the middle of the problem? Because you come to say that we are going to be borrowing to service the people who go and starving there. And most of these borrowers are going to visit. So we should be able to think of the people and find ways and ways of generating enough revenue that we can be able to implement the budget. The budget is predicated on certain things. I think it's about $70 per yes, $17 per barrel of crude oil. And we hope that we'll be able to sustain that with what is at play across the globe in Israel and Hamas and the Ukraine. Of late now in the Middle East that UTO cruiseries are now attacking new ships shipping crude oil to some parts of the world. And that in itself is dignity or movement of crude across the globe. Some ships now have to pass through longer routes to get to their destination. So let's on and on let's assign the best. The problem is that we must also be able to measure that spending more on capital budgets rather than just which has always been capital project is what it is is supposed to be. Then when we get these nodes let us also know what these nodes are used for. It's not just collecting nodes I say collecting nodes is going out of fashion. But these nodes must be packed to certain projects which must be told because it's not the money of the president it's not the money of national security but the money of the government. So talking about implementation I mean this administration is about seven months in do you see can you trust this administration to actually implement all of the things in this budget and to be able to save up even with the budget because we're talking about loans now so are they going to be able to use the money judiciously. Not just this government there is a deficit trust to relationship between the people and the government because the government is set one thing on one side by three things. So it's not just about the budget alone look at the promises that I'm sticking to this government and the government promises the budget and the budget but just one moment you saw the 35,000 bearer promise that we mentioned that the politics is to be in the purpose of a government official and also the only state the only state that I know that it is to be in the state you have seen what that government is doing in that state that world average state and that one has become an example of what government should be. I don't know what that government means nobody says what the government is. So it's not just a budget implementation yes I have said that in this is yes that implementation we have enough money to implement the budget and we need to follow it too the situation where we use our money budgeted to buy SUVs because our roads are bad according to them we are going to use a 15 billion to build the house to build the house of the vice president where we are buying president although they told us not to give it consider to the marines because it is focused being focused and tight and making sure that all the indices and all the businesses are implemented. At the end of that then we are about to go with this too when we were talking about government needing to find ways and means to fund the budget I was just laughing because that word or that phrase ways and means reminded me of what happened in the last government the central bank and even from the pensions fund and so many other places and I was laughing but my concern is I don't know if the time between the time between the presentation of the budget and the passing of the budget is enough for them to scrutinize the budget the way it should be scrutinized because ok for instance in this short period 541 MDAs ended their defense there could be more that need to do that but the hurry is that they should pass the budget before it enters January is the craze for starting a budget in January what worth it let me just say worth it because if you are in a hurry to pass the budget so that you can start from January we know that ok we are starting this year with this budget we are ready to do what you are supposed to do which means the padding you were talking about maybe there and they might not even see it maybe deliberately or otherwise but is the time enough is it because we are just trying to start the budget in January and then we can do anything in the short time that we are given I'm calling this I knew that it was all the doubts from what I had it had about 130 quantities that look at into the so I won't do that they have the and we have done a very good job on this and so it's something that is needed so first after that as it states very fast budget we need to pass we need to pass budget we need to pass budget but the other thing I didn't know the money to capture everything but I I think the budget was not combat may it was presented you see a lot of changes the distance is very good budget has and put it in a good ones remember on the supplementary project now the issue of the presidential act was removed by the national assembly and now I think we move it to the scholarship scheme of the scholarship scheme so that is what normally happens there will be very very circumstances where a lot of new GQ is going to be done but the fact that the world is budget to start implementing this is going to be very fast budget that this government is going to present what do you mean by that was the budget that was prepared by my mother who are in june there but the world has supplementary budget so I don't see any problem any decision problem actually alright let's move over to reverse state so here on the page and as well as the guardian that says again it says as so we know the saga that has been happening in reverse state I mean we've seen the news of Vicky even speaking about don't break the ladder I think it's don't pull the ladder right so what is your take on all of this in reverse state as well as coming in to make sure there is an agent of peace between both parties to me the most ridiculous agreement I've seen since 1999 when we assumed this democracy an agreement that is about 90% 95% upside towards to favor yes so we get to miss not an agreement and I continue to ask which kind of a government is this for power this does not matter Vicky knew that in his weekly my words that is a weekly that's why I picked it because this man has not been here like people at all what Vicky is doing now is what we can do take when he was going to reverse state he wouldn't even see the reverse state I'm sure you know that we didn't want to see the reverse state we didn't want to see the reverse state for no man's clockwise it's started again and I look at out-of-the-age agreement it is only one that you said that which is why that should stop the procedure every other thing was and to me this is not democracy this is not democracy because to me this is more of dictatorship So we had the stakeholders from Riversdale to the governor, we have some people from Riversdale to where they are to be able to sign the petition. But to me, the governor would have much to be able to sign this, and I don't know why it's not...  Because if you just... If you come back to how to deal with this issue. One, let us look at the issue of the restitution of 27 or 26 members of the legislative group that have been camped to another party. That is a constitutional issue. That is not an issue to be decided by President... Two to me, is also a stakeholder, is a consigned interest, is in the APC, is the leader of the APC party. So he cannot take a decision on an issue like that. Then I expect the governor to follow this and go to the court and declare the seat of this... Let us follow the Supreme Court, let the Supreme Court take a decision. Because session 109, some one already is very clear on the issue of the infection. You say that they should... And you should not take the budget that was passed, but the other... And take it back and lay it before them, so that they can pass it. That is wrong. Secondly, that all the commissioners who resigned... Look at the work, check the work. Resigned, they did... We are not... We are not subject to... They voluntarily resigned their position. You say they must reabsorb them. And send their names back to the State House of Assembly to be approved. What are we talking about? What are we... That he must not dissolve look and governance at his way. So everything is just... And I ask myself, which cannot be moved to the Supreme Court? Well, that is for him, that is between him and the people of Riversdale. But I just hope that he has not dug his grave. Because he who rides on the back of a dagger, most of them are not tens of stomach. So if he knows what is good for him and he thinks that this is the best he can... I wish him good luck, but to me, this is just a brush. This is not what democracy is all about. Well, we know that the governor hasn't accepted all of these terms yet. But we're just waiting to see how the story would unfold. And at the end of the day, it's the growth of Rivers State we're talking about here. And we can only hope that... But Jensom, Wike and Fubara, you know, they come together to reach an agreement that is amicable between both parties. Jensom, Wike is a principle, right? And you would expect that maybe he wants some form of loyalty. Who's principle? At this time, at this time, it's not... Thank you, my brother. Thank you, my brother. And then your student proves to a point of independence.  Thank you, my brother. Is it not the prayer of every father that is sung? True. I'm trying to play devil's advocate here. I see. I'm trying to play devil's advocate here, right? Sir, I hear you. I hear you too, Yamgo. I'm just saying, I'm sure Jensom Wike wants some form of loyalty. That, oh, I'm your principle. I mean, we've seen things like that even happen in Lagos State as well. I'm your principle. Still give me the acolytes that I deserve. But you can say he's pushing it too far. So my thoughts here are just, they should both reach... Fubara learned from the best. Wow. Fantastic. Fantastic. You're on point, my brother. When we started hearing the music, there you are. I just said the man don't think, I didn't know that this guy did nothing about the music, but man, just this band that is just nothing. But I hope and I hope and this is an emotional thing. I hope that's when we are able to have what happened in the sixties, what was known as the Aburi accord. I'm sure you remember what they call it. Remember what they call it is all about? Where Modemipu, Juku, and Gohwan went to Abuwa in Ghana to sign an accord and say that, oh, we finally choose that everybody day or day, and let's move on. And only for them to come back to Nigeria. And once it's the general Gohwan, it goes like this kind of thing. Do you know what he's going to do? He goes and says, oh, no. I do not believe in Nigeria. That was how the war started. And that is how the 1967. So I hope this is not, Fubara will not go back. And as I bet, I'll repeat myself.  I think he's tricking Nigeria and sending it. And I don't know why he's not decided to what he did. But let's wait and see. And I repeat myself. He, whereas at the back of the tiger, most of them now ends up in his stomach. And I hope that, I believe, and I hope that the governor has not done his grave good quote and unquote on this situation because they're being backpowered, too. Those that want you out, it's just a matter of time. And you see what will happen. I would have thought that if already having some kind of leverage in the judiciary or in the court, should have followed that through. He has given some of the view of legitimacy, which has given him a leverage to take some of the judiciary. And for good reason, if you look at the commissioners that are resigned, almost all the key ministries were in the hands of U.K., Ministry of Finance, A.G.F., Transport, Namits, yeah. So how many are there? How are these guys going to be lower to the government? How is he going to, most of these need to speak to me? He's a typical, but let's wait and see. You know, in reverse, in the past two weeks or two weeks, we have been saying at once, at once, I'm going to say at three simple, as it is. Okay, let's move to Daily Independent. The headline we're taking now is federal government should prioritize taming inflation, not a $1 trillion economy. The writers are analysts label $1 trillion economy target as unrealistic, and they say decline in inflation will lead to increase in Naira value. We'd like to have your take. As far as inflation rate, inflation rate has entered about 28 cents as of last time. That is the highest in so many years now. So one of the worst in the world also, is Sahara and Africa. And we are not, Nigerians are not smiling. This is Christmas. You can now imagine how many ideas can be put by a chicken. The chicken is made from a 16,000 Naira. My sister should know that. But at this time, when I did, I did the in charge. I did the in charge. So you lose how much a mudo of rice is, a mudo of rice. I think it's seen as she's early home.  Very sadly. That is just a one slide. They look at transportation as well. A lot of people are not going to travel this Christmas but they cannot afford transportation. Transportation is a one-way transport to these chickens. It's about 30,000 Naira. They fly, they don't even go to the flight. The flight ticket to go away from Lagos is about 230,000 to 240,000. I'm not talking about return ticket. I'm talking about one-way. So those are the issues and those are the trends. Then for those that are parents, don't forget that by the time they come back, they're not going to pay school fees. That one is just there. They're going to pay housing. So it is a no-win-win situation. Nigeria is in a dead end. And that is all on the city government. Hit the ground running.  He's going to hold his slaves and tackle this clearly. And I hope we will sit down and tackle it because Nigerians are not smart in all front. Are you talking about the economy as it just as we're talking about? Are we talking about the dollar? Are we talking about price of wealth, this rule, and the ease of doing business in Nigeria? Practically all the SMEs have practically died and collapsed. People are losing it. The rate of employment in Nigeria is only high. So why are you targeting the one trillion dollar economy? In fact, it means that whatever you target, it does not translate into the pocket of a great Nigerians and they will be able to make ends with them. If we're targeting them, price is not going to be good at all. As I said, immigration rate is in Japan. It's hoping to bring 2700% is not, which is terrible. Well, we can only hope that it is being tamed because I mean, my bank account is not smiling right now. I didn't know who they are. It's red. I used to get it back. It is red. So we're hoping that something can be done.  But anyways, let's move to daily trust. And this major headline here says, nuts out of schoolchildren, population and time bomb. That's the federal government. And the writers here are 680,000 in Kaduna over 500,000 in Gombe, about immobilizing resources for educational projects. Bala Mohamed, 3963 teachers in public schools fail qualifying examination-wide. And finally, over 50% of private schools' teachers unqualified. This is by the TRCN. I'm sure we know a lot. So I think we've had a conversation about this. Oh, the Alamadjirees, you know, on the street. Yes. There's children that are supposed to be in school and they're not in school. And obviously if you're not teaching them and educating them, they don't even have the resources to become better citizens in future. But now that they're saying it's a population time bomb, what do you think about that? Yeah, you're very right. Remember, we discussed this issue some weeks ago. We were talking about the shock on my cherry, you know, and also where it was said that some state in the north spent about 50 billion naira for scholarship to abroad and we're saying that if this money, that money is pumped into the education sector in the north, they won't have almost a problem we're having now. It's a time bomb that is, you know, time bomb, the time from maybe 20 minutes, 10 minutes or 15 minutes. This time bomb is going to about two minutes now and the next thing is one minute then before you know it, let's go. The rate of poverty, the rate of children out of school in the north is on the high and I said it last time that I visited some part of the north within Fauci, Gumbi, Katzina, Katzina and what I saw was shocking. The number of children roaming the streets, carrying kids and begging in tatas and in tats. These are children that are supposed to be in school and the country to ask what is the essence of having children if you cannot give them basic education, especially primary and secondary school. If the best in the government, this is something a government can do. You can put all these children in primary and secondary and still play football. The former government of Ula-Junatan came up with the, what's the name of it? It's called as the primary school. That's the majority school system. Yes, the majority school system. We had schools we had built and we had made sure that these children find their way back in the classroom and everybody was happy with it. The minute that government came up and you think that a government like that of Mohamadubuari, who is also somebody, yes, presentable by somebody from the north, who ought to know better, supposed to have sustained that policy. He did it and that's a policy that naturally, so the truth is not telling us anything that is new. But in fact, then you do present this on what is happening at the ID count and the number of people at the ID count and over one million people at ID counts in most parts of the country. In fact, in Banoi, I think there are over 500,000. A majority of them are children who practically have nothing to do. And as we say in this part of the world, the devil and I do hand the devil push up because we don't have anything to do. They don't go to school. They don't have any work.  Definitely they'll just give them, and that's it. It is even that. That is why you see the high rates of banditry in the north. Most of the people being used are children of the poor who cannot find a way to speak because if you are in school, the possibility of lawing you out will come back going to the bush, that kidnapping people, that killing people and the rest of the people. So I hope this government should not lose which not lose its eye from the on the ball because it is a time bomb that will do nobody any good. Any little style in the security system because we already have serious security problem. Not only in the north, even in the south, which is why also we are saying that I am also advocating that we should find a political solution to the problem is to do, especially as it has to do with the NAMDICAL. Yes, it's a prequel that I made is when I found a political solution so that the fragile piece, seemingly that seems to be going on is will not explode in the next few weeks because some non-state actors are taking advantage of the continuing incarceration of NAMDICAL to perpetuate all sorts of evil and this security. The problem with the guy that is in Finland is even though that has to be put there too, every month, if we can be able to find a solution because we should not. And it comes out, I will reach on a kind of agreement. I think it was what doubts the level of insecurity. Now, it starts to worse. A lot of NAMDICAL is going on along the legacy of the expressway. Now, I'm sure you've heard of that. A lot of people have been given up on the in the past won't be going to, I don't know because of whether it's because of Christmas season or whatever, but a lot of people are being kidnapped. So the issue of a motive we should be revitalized and put in a better perspective so that we have a lot of security problems. Yeah, that's why we're glad that Affinifer is trying to offer some alternative solutions to the security problem in the country. But be that as it may, we need to wrap it up at this moment right now, Chris. I would like to thank you for coming on the show this morning. Thank you. No problem, actually, you know, I don't know what you're talking about. No problem, actually. No problem, we'll get you there. All right, we've been speaking to Chris Cahinde Wanda, the member of the Chattered Institute of Abriturators in the UK, but he was joining us here in Lagos State. We'll take a short break. And when we return, we'll be talking about the NNPCL pledging to produce two million barrels of crude daily. Stay with us.


I first saw Lynn at a conscious company media event. In the last two years, SoCAP was sold to new ownership. And the benefit of this new ownership is that we now have multiple brands that are operating at this intersection of money and meaning, reaching new audiences, and circling back to that first theme I opened with, that this has to be a bigger conversation with more people. And so I'm so excited for our last presenter here today. She's going to send us off to the Food Truck Party. Kate Byrne, president of Intentional Media. And I just wanted to take two seconds before I start to say, can we please thank Lindsay Smalling for this amazing, amazing experience we're all having. So everyone's had a great week, learning a lot, meeting a lot of great people, because that's really kind of the point. Well, good. So I'm going to put my glasses on, because it's that kind of day. I'm not throwing away my shot. I'm reminded of a line heard through the musical Hamilton as we've listened to the speakers over the last few days and staring at the opportunity we have standing before us. We created Intentional as our shot at gathering the many fragmented voices that were disparate, doing their part to drive change. In speaking with a market, we discovered a huge gap that needed to be filled. And so we did. We became the proud owners of Socap and its two sister brands, Total Impact, which works with traditional financial practitioners and helping mainstream impact investing. And then we've got Conscious Company, which helps support, empower, and educate, and then celebrate next-generation leaders and social entrepreneurs who are creating new business models so that all may thrive. We look at the world through what we call the intentionality funnel. On the one hand, you have Socap. And you have what we call the curated. That's everybody in this room, probably many of the people who are listening in. And those are the people that are already doing the work. They are consuming. They're running their business very, very consciously intentionally. Socap speaks to that group as does Conscious Company in terms of leadership. In the middle, we've got the curious. These are the folks who have already started to dabble a little bit. And they've liked what they've seen, but they're trying to figure out, gosh, can I do more? This is Conscious Company, and this is Total Impact. And then on the far end of the spectrum, we've got the agnostic. Now, those people are not necessarily naysayers. They're just kind of sitting there a little bit on the fence saying, hmm, is there really, really are there there? And it's our job every day to make sure that we move more and more of those people up into the intentionality funnel. And the way we do it is by meeting where they're at. And by that, I mean either providing experiential opportunities, such as the one that we're all enjoying, podcasts, digital, or macro learning opportunities through newsletters. And many share what is going on in the market. So they've got a bit more of a, I'd say arms length view, but not many people really talk about how to get involved, how to do it. And what I always say is we've been doing a whole lot of blah, blah, blah, but there's not a lot of dah, dah, dah. And so our hope is that we're gonna give a lot of more people dah, dah, dah. And the way we do this is by leveraging the power of story and human connection. The wisdom of crowd is phenomenal. And as you can see, and you all present company included, we're pretty phenomenal crowd. We wanna make sure that we spread as many of your pearls as possible so that any and everyone who wants to become of this movement, become a part of this movement can be, because Lord knows there's a lot of change that needs to be done. So over the next few minutes, what I'd like to do is actually share with you some of what we've been learning from our conversations out in the marketplace in hopes that it'll inspire you and give an aha moment or two as to how you can participate more. But to start, I wanted to kinda take a step back and talk a little bit about the oversimplified equation of business. Historically it's been, you know, planets as in resources, plus people, jobs, consumers, your customers, becomes profit, jobs, and community contribution. Well, two things to note. First, an economy is a thriving dynamic organism. And it is very dependent and reflective of the some of the parts that make up the whole. Second is that we humans make up a large part of that system, which means that we've got our hearts and our hands and our minds all over its functionality. We have lots of opportunity and we take advantage of it so very often to muck it up. So as long as humans are in the mix, we need to really have checks and balances to ensure the desired behavior is practiced and measurement is imperative as is agreed upon definitions of what is good, bad, and ugly. Because greed, while we would like to think we won't succumb to it, it is an extraordinarily and very easy human foible. And many of us really probably are already, even today, in terms of how we're running our business, how we are consuming, and how are we are acting with one another. So that's the beauty of an event like SoCAP 2019 because it gets all of us under one tent and under one room and we can learn from each other. And what I find most exciting is it's so easy to celebrate successes. Hands to the roof. It's a lot harder to actually share, wow, was this ever a misstep? But those missteps, that's extraordinary little learning. And the more we get used to coming clean and sort of sharing those with others, I think we'll be able to really move much farther forward. We've created an incredibly vicious cycle. One where there's a lot of finger pointing and hand waving and very big in person reveals of how there's been less dastardly purposeful behavior. But as a wise old woman once said to me, every time I, Katie, you have a finger pointing out at someone else, you've got three pointing back at you. And that's right because you know what, we all play a role and shareholders, whether we're aware of it or not, and our demands for higher and faster returns, well, we've inadvertently given company leaders, many of them are young, very ambitious, not always experienced, and quite frankly they're looking as a serial entrepreneurship as a career path. Not that there's anything wrong with that, but it does have a very different drive. And what we've done is we've given them the excuse to make very expedient decisions. One where profit is achieved at all costs. The shareholder made me do it. That's a true line that actually somebody said to me. And when you think about it, it's really easy to see how it happens. And to me, the situation is very reminiscent of the dot com phase. How so? In those days, innovation was the name of the game. That sounds familiar, right? Forget having a business plan that was actually based on actual math. Ideas were enough. Slop a dot com to any word of choice, be it Gazoom type, to sock puppet, both of which were real companies at one time, which is really embarrassing.   Wah, wah. That actually is a thing. So to me, a purpose alone is not enough, and nor a shareholder return at the risk of the planet. We've entered a time of both and, rather than either or. And thankfully today's workforce is keeping us accountable. They're choosing with their feet and wallet. Their feet are demonstrating where they're choosing to work. Their wallet is where they're choosing to consume. And it's one of the reasons why companies and the next generation leadership are so getting loftier in their purpose and their vision and their mission statements. They really do believe what they see in their minds and they believe what they feel in their hearts. And what they wanna make sure is they wanna alert the future talent and workforce that, hey, come work beside me. Help me change the world. And to that, we applaud and say kudos. However, we also know that that alone is not enough. And what leaders don't seem to be getting is the need to be doing more than just talking about purpose. They need to actually do the hard work of it. And that too is a real thing. That's hard. It's a slog. It takes true intentionality. They need to build inclusive and diverse workforces and thereby fueling the greatest innovations because you're gonna have the greatest ideas. You're gonna have more minds helping to solve problems. Not only that, it's gonna lead to much better success because your companies and your products are actually gonna be designed and created and produced by people that model the very people you wanna take care of, your customer. It's another form of the we get you phenomenon. Only this time, it's the customer that you're getting. And actually, not only is it the right and human thing to do, but the numbers are in, the math is great, and hello, it's a really smart business practice. In fact, those companies that have greater diversity, be it in their board or their leadership, well, they deliver a 32% higher ROI to their shareholders. They actually enjoy 45 to 65% greater employee retention depending on which study you're looking at. Lastly, they have happier employees by 89%. Leaders really need to think about how many zeros they really need in a paycheck and seriously demonstrate walking the talk by walking a portion of their pay back into the community surrounding their corporate offices and into the family homes of their workforce. And all of this best practice can be kept on track by actor, shareholder voice, be it in executive compensation, sustainability, employee benefit, and equity practices. So doing so may mean slower and lower short-term returns. The good news is we're all gonna be alive at least so we can enjoy them. Imperative is that everyone recognizes that we each play a role in doing this. Our intentional mantra is transforming moments to movements and thoughts to action. And so to do this, we rely greatly upon collaboration. It's the only way we'll get it done. And rather than being arrogant and dropping into new places and saying, hey, oh my gosh, let's build a barn, let's do something new. What we really wanna do is actually go inside a market, find out who else is doing things, figure out where we can fill that hole and then amplify the work that you're doing. So some of the work that we're working on right now and we're really excited about is a project like the Impact Investing Landscape that we're doing together with Opportunity Collaboration and Gratitude Railroad in Silicon Valley Circle. We're building out the marketplace and taking the SoCAP conversation regionally and locally through our SoCAP 365 events and working with Impact Fili at our Total Impact Fili event and getting the next generation of impacting minds up and running through our Total Impact Portfolio Challenge that we're doing together with Wharton and Bank of America and building new efforts to open the door to new audiences. We're particularly proud of the work we've done with Kellogg and how it resulted in the program Spectrum coming up in June next year in Atlanta. And that is really targeted at getting more funders of founders, excuse me, getting more funding to founders of color. Finally, working together with the Sorenson Impact Center and helping amplify the fantastic work they're doing with Opportunity Zones, working with One World Training, Just Capital, the Gettnering Group, getting the overall global conversation going through working with GSG and New Ventures. And finally, one group that's woefully absent in this whole conversation are the corporates and we're working with a group called Handshake. And then lastly, we're being very good convener partners by getting more involved with the convener's group because we realize the way that we can actually improve our own events is by working on learning through the work of others. So it's why we're so thankful to all our partners and sponsors who make Socap 19 and frankly, intentional media possible to our team, our investors, and most important to the recipe success is all of you because we know that you have a choice of where you can spend your time and we're really grateful and thankful that you spend it with us. But one thing we wanna do is we wanna be sure that we're democratizing the space. And to that end, we wanna build this for you but together with you. So I really urge you, if there are suggestions that you have, please send a note. You can email me kburnbyrne at intentional.co And please let us know because the truth is we don't know what we don't know and we're relying on you to fix that. We have an enormous opportunity right now to build a lasting legacy together. It's gonna take each of us intentionally stepping up, opening our minds, rolling up our sleeves and get to work and not shying away our shot. I don't know about you, but I'm not throwing away my shot. So join me. Thank you. Food trucks next.


Hello, nice to see you all. Oh my god. I'm amazed many people here Yeah, nice to see you. I'm a little bit nervous because it's my first word camp Europe and Yeah, it's my first big talk. So But I heard that the WordPress community is here to support and not to seeing me fail. That makes me a little bit Relaxing more. So First I would love to invite you all to our living room so assume that's your living room where you live and Now I have a question for you. So which table is longer? What do you think and? I would love to do it with you old-fashioned like and I would love to see your hands up So I will ask you now who thinks table a is longer. Please hands up Okay Who thinks? Thank you very much. Who thinks table B is longer Okay, some people say also table B, but less and who wants to say nothing Hands up. Okay, some people don't want to say anything Okay, so it's interesting because yeah, most people think Table a is longer and the aspect ratio is Three to one from table a and one point five to one for table B but And the truth is they are the same size and when I first saw this I was like in a restaurant drinking a coffee with my friends and a friend she showed me this example and she told me Oh, we will have a look. What do you think is longer? I said of course table a and then she said no they are the same size And I was like what now I cannot believe it. So I took a spoon and I measured it there And yeah, I also brought you something to measure it to prove it to you because also in this picture I think it's not that true But I think the stages is way too big to measure. Let's try you know, but it's really the same size Okay. No, I okay. I cannot do it It's it's too. It's too big. I never expected this No, but yeah, they are the same size and so The reason for it why we think this is because of the table legs and because that of the alignment So our brain is playing us a little trick here and that's also because of illusions So if you look at this picture for me, it looked also that the green one is moving a little bit and So but yeah, it's it's like it is it's just a illusion and Yeah, we are and our Perceptions can mislead us sometimes so the orange dots are also the same size and Yeah, that was also for me. Ah unbelievable and That's why I started with this for you with this is examples because sometimes it's also important in instead of just guessing to test and to measure and That's what we did and That's my topic testing instead of measuring My name is Viola Gruner. I'm from inside and a web press agency and Today I'm just going to talk to you about the goal of this presentation. So what's also my goal what you're Going out with Then also and I would love to explain you the workflow so I created with my team a workflow and I want to show you one example how to use this workflow Then some examples from my experience. So I made some growth test and I want to explain you these and Then my learnings also and the learnings of my team And finally you also will get the workflow So I even have made your download link So every one of you that you can have the slides the workflow and some examples how you can use it so yeah at the end you get this and Yeah, the goal of this presentation is How to make the right decision? So if you're going out that you know how we can you make the right decision for example and How to structure your leads also and not your leads how you structure your and decisions better and your ideas and then how to grow with low budget and This talk is For I think for everyone. So if we are having here some freelancer who is a Freelancer, maybe a few. Okay nearly no one hour. There are some okay. If you are an agency who is working for our agency Okay. Wow Most of you and who is Working for a product Okay, and nothing of these also some people Okay some okay just for interest. No, but I think every one of you can get something out here and can use this So I would love to start to talk to you about the contact form so the contact form is for a marketer or something very important and We had a problem. So the sales team told me viola We need one more form field at the contact form because we really want to structure our leads better and Yeah, they wanted to have the monthly volume inside of the contact form and To yeah structure them better and that was for me a big. Oh my god. No We cannot do this First because it's a big risk. So normally if you're adding one more and form field You're here also in university. I heard always. Okay, and the conversion rate will drop So also for example nail petal they increase the conversion rate 26 percent by removing just one form field and image scape they even and Increased also their conversion rate hundred twenty percent by removing a lot of form fields So yeah instead of guessing I said to the sales team, okay We will test this but my God feeling said no, it will not work But yeah, let's test this and it was a long conversation, but yeah, we did this But how is here the question and yeah with my self-created workflow? I created this also together with my team and We have here different steps in this workflow So first is to share and pitch our idea then to rate the idea Then to start the experiment and finally to draw a conclusion and to implement this test into the website So I would love to bring like with this example. I brought to you with the contact form I will lead you through this different processes So first it's share and pitch the idea So that's the document. I know it sounded very fancy the workflow. It's just a simple excel feed and So here we were and collecting all our ideas and we were structuring them So all the ideas are having the same structure and the same way how we were Doing them so we have consistency and You can see there are different ideas and we have the item name we have the hypothesis and the key metrics and If I would like to implement this test, I'm talking to you about and adding one more form field to this document I'm just putting it into the backlog and there you have the test the form field test and Yes, so you put it inside of the document and You can see also. Mmm. I linked this Part and it's linked to a pitch card and the pitch card is just a simple Google Docs and I will show you how we were Like or what metrics we had here So I'm now showing you the pitch card So it's divided in two different parts So we have the part before testing and we have the part after testing So it starts with the hypothesis Yeah So if you are adding a hypothesis you should write down What is going to happen and it's also good to write down a number So we were saying if we are adding one more form field our conversion rate will drop 12 and percent that means from 7% to 6.1% and We had this number also. It's out of research. Okay, it's not just by God feeling It's it was a research. So if you build your hypothesis, please try just to write it also down measurable Then we had the objective. So why we are going to do it. Yeah, because the sales team told us and They wanted to make their leads more manageable and structure them better. So you just write about the why and There's also good to sometimes have also the numbers. Normally you try to improve your conversion rate at these tests And you have also that is a sign inside of it And so here you can just take a screenshot for example if you see at a Competitor something nice you just take a screenshot you put it there because the pitch card. It's just a one-pager It shouldn't be too much work, you know, just keep it short snappy and simple and then the duration so In the pitch card are a little bit more metrics than here I'm showing you now because it would be a little bit longer and but it would be for this test 12 weeks So I added you also a link to this a B testing tool and you type in in this left left side for you and Different numbers for example the conversion rate and you are having at the moment the conversion rate You're expecting so normally increasing it and then also how many unique visitors you have and you see Yeah, it's a very high number of visitors to make it Significantly that means that we really can prove it scalable and yeah, if we are having more leads this number will not normally not change So yeah, and here we see also the duration and Yeah, that's how we did it and The next step is to rate the idea and to rate the idea we use the ice model and I called it ice model and it's also called ice model that means impact confidence and ease and It's also here in the tool So we are going from the backlog to the rater and There we had our different team members and they were also all written down and Everyone is counting every voice is counting the same same. So we were rating from zero to ten and That means for example for impact we were saying, okay How high is the impact from zero to ten zero means there is no impact at all ten means there's a very high impact so you can see everyone is allowed to put the numbers inside of it and The thing was here also that I saw that Anne-Sophie and Martin they gave both two points So they said oh my god if our conversion rate drops. It's a very very Sorry my hair It's a very high impact But normally giving a ten it was one of our first tests. So we still weren't that used to Give numbers here. Normally we never had this high numbers because you know having a ten impact means it's a very worse Test or a very good test. Yeah In the next year and say your confidence. So there we also used our God feeling. So we were saying What is my God feeling saying as it's saying more or less. So you can see also the whole team thought, okay? I think the conversion rate will drop for sure. So we were all at the same page here and Then the east and that's also important thing because often we think okay with what could we start? This is important this just have a look how easy it is. So to add one more form field It's not that hard. So it's also a very easy test so out of this you're getting the priority and If we are now going back to our backlog we see here the priority So you see different tests, but we saw oh my god, okay we need to start with this test because it's having the best number for now and Then you put it into life and In the live and part so if you run a test especially an important test and Conversion rates and so on you should take care that you are not going to run another test and What's testing the conversion rate? So a social test for example a LinkedIn test is okay, but you know tests can influence each other So take care of this And yeah, we started the experience experiment. We waited 12 weeks and we did the AB testing So that means the visitors are coming and they are getting so one part is getting coming to contact from one And a and one to contact from B. So with the monthly volume inside of it and Yeah, here we used and Hubspot and Google Optimize and There are a lot of different tools you can use for it. Just I made good experience with these tools and And the option a was seven percent so the conversion rate was seven percent as we expected So we thought it's seven percent and it was and now the option B I have now the question there. We have the one more form field what you think you think the marketing team was right Like the conversion rate was worse or you think it was the same or it was better So now I'm going to ask again for your signs Who thinks the conversion rate Was worse so like the marketing team said, okay, we have Some signs, but not that many. Okay. Who thinks it was the same hands up Okay, it's nearly the same like the first one and who thinks it was even better Hands up. Okay Let's okay here in front to people decided another thing So the interesting thing about it was the conversion rate was even better and I couldn't believe my eyes Because really it was for me No way and also for the team that The option B was the winner So but it's not significantly Better, you know, it's significantly the same but still Yeah, the winner was option B and that's also This example why I brought this example to you so often we read about something and While I was testing together with the team we saw hey often the things are Different because the target group is different, you know, because your website is so many different factors Things are sometimes different. So that's why I think you should test or why we tested a lot Yeah, and finally we are coming back to our pitch card and To draw the conclusion. So it's also important to write down the conclusions after you are running the test To have them summarized So we are putting it in closed and there you have a lot of different Test you were running so I brought you some tests here with me And you have always the conclusion with the pitch card here And yeah, so you have later access to this tool So you can decide how you want to structure them better in the future. You can use the date also you can add things and Yeah, as you wish and Yeah, we were writing down the outcome So there was no significant difference between and the two contact forms and That meant we can implement this new contact form to our website and The learnings for us as a team. It was yeah, it was different than we thought and It's also nice if you are in different markets. You could test first for one market So you are having less risk So we tested it first for the German speaking market and then we tested it for the English speaking market So I recommend you to do this as well if you can and Some side effects of the workflow It's the team spirit because ideas are getting collected of everyone You know not the head of marketing is saying you do this and you do that No, you take as a team a decision together and you you are seen in the team and Everyone is allowed to make something and often, you know, we lose Our ideas we say hey, let's do that, but we never start with it so if you write them down and you collect the ideas you make them true and Yeah, everyone every idea gets seen like I said and also the equality of the team so to taking it together, it's really great for the team spirit and You learn together. So for us We had every second week a growth hacking meeting and everyone in my team came up with our idea and with a pitch card and we did this and Yeah, we learned all the time together and now I brought you also some examples and And how we improved the conversion rate with some tests and Yeah, first of course the contact form there you can do a lot of different things So if you have a contact form and you can for example reduce and add necessary fields For example here the phone number we changed it to optional for example that can change it a little bit and Reduce and add a new form field So you can have also less You can have a expendable form field. So if you type something in It's going to open, but that can also be you know, some people get angry So it can also be bad for your conversion rate And then also you can use a testimonial. Sorry Alex. He's now sitting here I just took him as an example. It's not his quote I gave it for him and we improved also in the previous company. I worked for here our conversion rate Just a little bit 2% Yeah, but it was interesting for us to see but just at the German and French market and not at the English speaking market. So also here we see the market difference You can also Change your call to action. So for example instead of contact us and so on you can say book a free consultation and Try a little bit with this. This is really these are some simple tests and you can have and some big Change here and now I bring brought you also the best test we did with the most increasing conversion rate and that was so We were Building a landing page for one for our keyword So we were reaching where we are getting a lot of new Visitors through which keywords and we were building as specifically for this and keyword a landing page So you put in the headline for example the main keyword you're having you're putting some benefits inside of it Very simple. Okay, it was not that big paid with a lot of information just short and snappy Then we had also the contact form also very short and Then we had again Alex you sorry and then we had what our clients say and Yeah, just something the people can trust and we improved our conversion rate 18% for some keywords But not for all so please don't think okay I use this test and you'll have said our conversion rate will increase 18% no because also you need to test to to try it out and Yes, the learnings out of these are testing instead of guessing of course and And also, yeah, remember every target group is different Know your numbers. That's also something very important if you want to test significantly and Don't be afraid to fail test So I said fail because there is no failing if you test Because every test you do is a win and it's a learning So every completed test is a succeed. So success Sorry, so yes, really it was for us when we finished a test We were oh wow and we celebrated it even if the numbers weren't better or even if they were worse We were so happy that we did this test and it helped us often to make decisions and Yeah, no What should you do now? So first you should download the tool if you want and yeah, you have it for free I'm not going to measure anything. So don't be afraid that I'm collecting data there and research different Possible tests so you can look at a competitor or at websites. You really like and check it out What do they have what do they do? Then evaluate the test so even if you're a freelancer and you're not having a team You can evaluate it for yourself with the ice model and then start the test and Yeah, congratulations. You listen to my presentation Thank you very very much Yeah, thank you so much here. You can download the workflow in this little here I'm so confused because of this nice group and yeah, just download it You can reach out to me whenever you want With your questions and you can write me you can make now some questions and I also wanted to say thank you So much to all volunteers here. I'm so impressed Really, it's the sound check behind the scene the volunteers. So thank you so so much to you making this possible It's it's amazing. It's amazing job. They do they put a lot of work. I'm so thankful Yeah, and thank you Fiona, but you're not ready yet because maybe some people have questions Yes, and then we have two mics one there and one there so if you have a question, please line up at one of the mics and We also have an audience that is maybe online and watching this live stream So if you're on the what live stream and you have questions, there is a feedback button and If you put a question there if everything works with internet I will get your question and be also able to ask it Yeah, we would like to ask everybody to give feedback about this talk On the website of WordCamp 2023 there's a feedback form you can give feedback to every talk you have been We appreciate your feedback to improve WordCamp every time we have it. Okay. I see a first question over there Please go ahead. Yeah. Hi. Hi. Hi, Viola. Thank you so much for your talk It was really interesting about AB test is always interesting to me I actually have a few doubts about AB test which I want to to forward to you so you can you know Convince me about no, just kidding. No No, just that try to understand how much AB test could be effective for everyone So for example, first question is AB test can be done also for small website I have a blog that I have like 2.5 K user for each year Is it okay to do like like a AB test for this or it could be Just a two small Group of people second question it so I would start answering you the first question if this is okay so that's a very good question and Yeah, so I just can say you to have really significant proof It's Great to AB test but there are different steps, you know, so for example AB test you can imagine Yeah, like I don't know. So the first thing is you can do asking experts Collecting their data then in the next step you can also measure more, you know, it's also good and Thing to do and then AB test is really high in this pyramid So if I do you think it would be work it no because so for sick being significant I really recommend to have the data and to use this AB testing tool but there we had a very and high number of Confidence so 95% so you can even drive tests with lower ones And for example also for my master thesis I had a target group for the experiment of 220 people so it depends also a little bit on the test so you can research it but for being Significant for the website. I recommend you to have this high numbers Okay, so for Be rude, but could you do the next question? Maybe after the next person because in line behind? No, otherwise It's just I I Hope I answered your question. I was really like Can the next person in line ask the next question and you can always write me asking the questions Just contact me if you want Sorry, he kind of actually asked my question, but I wanted to know how you get into the math of the Statistically Significant numbers so if you have a smaller sample size, how are you doing the math to know what is significant? So if you are having a smaller target group, I recommend you just to research and then you can calculate it There are different formal so you can use and also with this AB testing tool I showed to you is a really, you know Valid tool so it's really high numbers But if you are having smaller numbers, it's also good to Try first to get traffic on your website and you can do this differently for example SEO SEA and so on and then you can test better But I know many websites they need to run a test for years to get significant data So I recommend you also to research it and sometimes you see a tendency. Okay, if you're a be tested with a smaller group But for being significant You need very high numbers. I hope that answered your question. Thank you too. Hello. Hello I was just wondering if it's really important to consider what in the in the Contact forms that you showed us if it's very important to notice what kind of extra field We add to the form or not so if it's a if it's a field that the Visitor would like to be asked to input or if it's something that really don't really don't add any value So for me a contact form should be important for you So, you know, if you say that's important for me That's important to measure it better to structure something so it should be for you But of course You can also if you want to make them feeling good your clients you can also try something else I hope I Think you didn't understand my question Okay, I Was just asking what kind of input field If it's important to notice what kind of input input field we are put or Remove from a contact form like if it's a necessary Information that we need to get from the visitor or if it's not something necessary that we need to get from the visitor So I think the contact form what kind of information I cannot say it depends always on The things you're working for I was asking if it needs to test Different kind. Ah, okay. No. No, I got it So it depends on you if you're happy with your conversion rate No, you don't need to to change it, you know, but if you want to improve it You could for example remove some fields. That's normally the market saying hey if you're removing fields You're making a charter. It's normally bringing you more conversions. So yeah, it depends if it depends on what you're selling Yes, it depends on what you're selling so you can research here also So it depends always for example in logistics. They have and the normal conversion rate around six To four to six percent so you can research this what's the normal and conversion rate in your market and Depend on this you can say okay. My conversion rate is really good. Are you saying we could test this, you know I hope that answered your question. I see also on the other side. We have somebody at the microphone. Ah Yes, thank you for your presentation first and the question is What was the difference between the conversion rate from country to country because you said only for Germany I think yeah, and what was for us it seems It should be different and that's the interesting thing about this you mean about the 70 18% Yes, we improved Germany. It was increased, but yeah in Germany. It was increased So that was I think might I left this company at the after this test So I didn't do the test for United States, but my this team told me afterwards. Hey viola the test was really Yeah, the conversion rate was not that good, but for another keyword. It was good, you know, so yeah, but That's yeah the answer. So it's also good to try to test the different markets To do a B test and also for those different fields Thank you. Thank you very much Thank you First of first it was an interesting presentation and it's always interesting to analyze these conversion rates like a topic of research My question is have you considered it doing in in more scientific way? So like maybe doing logistic regression as these are coral categorical categorical variables so maybe you can Like set a new hypothesis and refuted the probability level of how to refute that hypothesis like in more scientific way Not only a B split testing like another level because always a B split testing from my experience because I worked in this statistic and research field It's sometimes can lead to to erroneous results and Regression it's it's more scientific and like right way to do this. Have you considered doing in that way? Thank you Yeah, thank you very much. So because we had this amount of Group as you saw it's we had a lot of visitors It was like the tool you can check it out later the a B testing tool. It's really looking that you are having Significant Proof but as you say you can always test even better But you know if you are a B testing it shouldn't be too much workload to just run this test I think because with this a B testing we made very good experience in my past and with this kind of numbers So we saw the difference after these tests and they were not changing and also with this a B testing tool I showed you you can also matter Measure afterwards all the numbers. So yeah, that's my answer to this. I hope yeah Thank you very much. Thank you. Yeah, we just have time for two more question Yeah, yeah, it's just my question is really fast that you're majoring. Yeah, again, you are again. Nice to see you again Nice to meet you too. Always great content My question was this and it was simple. So imagine for a second you're doing An a B test. Yes You end your a B test you get your answer from the a B test You do the edits to the to the site to the service with the app or whatever to impact and to get the The update to get to have the version of the one that they have wind and You notice that it's not Doing is not performing like it was expected, but you will do at that time. I Will wait the weeks I said before so even if you see okay if the test is really bad, you know One time we said, okay, let's Stop it without waiting. You should wait normally, but normally never we did this So if it's a really important number and you say, okay, there's coming no conversion rate through it And the test should be for three months and you say after one month, okay We did this once but normally I say wait really because in my experience You need to wait to get significant data and yeah, so I recommend you to keep calm so if you do the test and at the end of the test you get a solution that if you update that you Add to the site as official one. So they will stop the a B test and you see That is that is not giving your the performance that you expected you just revert I know it never happened because we a B tested before so we knew okay It works, you know, that's the reason for testing Okay, because you are making the decision based on the numbers and then you get the results and that's the good thing You so you can sleep well and you know it will work because you a B tested it until it's Significant and that's really how it was we never removed Good test afterwards just when you are in the testing period and you say hey, it's so so so bad Yeah, but normally you should weigh the the time and you see when it's significant and if it's significant It was always afterwards the same. So yeah, thank you so much Viola I think you're welcome subtitles being that is a Trying to subscribe our things. Bye. Bye. So for the last question, please. Whoo last question Oh, so the main goal is sales. So maybe you didn't know the impact for the Leads qualification for the sales team. Yeah Yeah, and the impact that's a good question because and I also told the sales team Hey, you should measure this what impact it is having but they you know It was just for splitting the leads to the right person. So if you got a bigger company It was handed to Kevin and if it's a smaller to Luca. So, you know, it was for them So they told me we all I know we cannot give you any numbers for the impact But normally it's great to have here a number as well to say, okay In terms of lead quality, for example, you say we measure it in HubSpot How if the leads are getting better? So if you can change a lead from Lead to a client you can use different steps here And and then you can measure here also the numbers and that's also so important Like you said to have a look at the lead quality But yeah, I had 30 minutes. I couldn't talk about this as well, but good good question also If anybody has any more question, I'm sure Viola is willing to talk to you. Yes In a few moments, she will be outside and then she can answer all the question It's almost time for our game card question Thank you so much. Thank you very much. We have a small token of appreciation from working Thank you very much that you took this effort and that you can remember us when you're at home Great. Thank you. And thank you to everyone who came and supported me. Thank you very much