When a woman becomes pregnant, she's super excited to see her baby for the first time, but it can take a while for a lot of the structures to develop. So for the first time, all you're going to see is a crown of rump length, and that will just look like a little field pull, and a lot of homes people want to know, when can I find out the sex of the baby? We found out, what about 15 weeks I would say, that we're having a girl. I know regrets. I think we'll probably find out it before we find out it. It was nice being able to call her a her as she throughout the process, even if we didn't have a name for her yet. We could plan a little bit more. Exactly, rather than an it or baby. Right. So ultrasounds can typically detect gender between 16 and 20 weeks, but it's important to have your ultrasound closer to 20 weeks so we can get a really good look at the baby's anatomy and make sure everything's okay. And if you choose to do genetic screening for other reasons, there is a possibility to detect the gender slightly earlier than that.


Watch this Alan Bob is hooked up with a giant. Oh So boys, we got a special upload today You guys are lucky whoever clicked on this video because we're doing something a little bit different and At the same time it's not some difference just something I haven't done in a while And as we're taking the old kayaks out got me and Alan Bob in the back right here We're gonna be fishing some pads today. I got me an old rat We're gonna try to catch some big bass if you guys are new to the channel You guys have not subscribed already. I don't know what the heck you guys are doing You need to hit that subscribe button also hit the notification bell next to subscribe button So since you put some notifications after every single upload and also if you guys have been enjoying the content Hit the like button and if you want to see some more kayak videos hit that like button as well So this is what we have in store today guys crystal clear Super clear water lily pads grass Fish chasing bait right there.  I don't know if you guys saw that right there that looked Phenomenal and this is just gonna be over and all a killer video. So stay tuned Don't I'm just trying a random popping frog today or standard frog in general We're gonna be throwing the old rat We're gonna spice things up today The old rat coming through the pads might be the juice and if it is I'm gonna freak out because I have yet to Catch a fish on an old rat and it should get destroyed in these pads What do you have in mind today Alan Bob So I'm actually gonna run a wait list skinny dipper on top of the pads and I'm absolutely sure that this thing is gonna get destroyed guys absolutely destroyed and Alan's not I mean I'm gonna warn you guys that bait right there on top of pads is Deadly I mean deadly so that would not surprise me and I didn't tell you Alan Bob But I walked down I showed the people the lake and there's fish chasing bait on the edge of the grass Yeah, so that bad boy might be the juice, but I don't know the rat might be the juice too It's I think they're both gonna play a big role. I got a fluke tied on as well And then right now I have a Texas rig. I'll probably just keep that on maybe maybe later in the day I have a few different options. I got a jerk bait got some shaky heads And I have some spinner baits in the back and then also some chatter baits So that's always a go-to. You know if we have to throw some movie.  I Thought that was a snake, but it was a bird never mind.  Why not get in?  Oh There's something to move right there. That looks so good Got the rat right when I threw it. He came off. Are you kidding me? Oh?  I'm pretty sure the same one that bit me before Dude right when I pitched in there his teeth marks are all over this thing You got him Is he big on a frog on the skinny dipper? Alan Bob just got the first blood on the old skinny dipper That does not surprise me that bait some guys. This is the first fish for me of the day Starting off with that skinny dipper. I was really it on the sides of the pads It's not really inside the pad just on the edge of the side of the pads and yeah, you just came up and destroyed it There he goes. What in the world? There's three mega beds under me. I Think I'm messing up Three mega beds under me There's some more in front of me And the speed worms don't get it done. Yep. He's got it. Got him at time. Oh, yeah They're bedding down here They are bedding down here. Saw those beds through two cast bingo. Hey Alan Bob Yep, they're on bed over here. Well guys not much to talk about.  He's bleeding a little bit. Oh There he goes. I am fine with that for our first fish today. There's a lot stack down here We are about to have a little frenzy going on because they are on bed on this bank you got all these dollar pads and lily pads up on the bank and I stumbled on like two or three beds that were five ten foot in front of them Alan just lost a big one. I Could hear that from From a mile away He's claiming that was a six pounder and honestly, I believe him because they live in this There he is Got him Small cut him off this his beds. I saw him pretty sure gosh that guy's really small He only has one eye One eye Willie Jimbo Jim Bob. That's a dark bass Yes, sir Yes, sir Only a little better Hey Alan Bob You want to catch one they're stacked over here There we go number three boom On the old speed worm How you doing? No, there's no signs. I keep on talking about more signs All this property on this side is all by the airport For sure I understand Yeah, one lady came out here, and she's like, you know, there's a big alligator in there. I was like, oh I might need to get out All right, brother. You have a good one man. Yep. So if you guys are wondering what happened So let me explain some I feel like I gotta explain myself a lot when we get fishing We've gotten trouble for fishing here before but this is like five months ago I mean a good hot second ago. We taught some people they're like yo if you fish to this side upon you're fine This isn't that and then it's pretty big like you guys didn't get to see that But we fished some of that and then it's an airport cops near the airport and he came over He just said we can't fish there's no that he said yeah, there's not many new fishing signs like you can't see See the last time that we got called out of there the guy was talking about alligators and stuff Now this guy was saying there's no fishing so we're not gonna be able to go back there again Unless obviously I fish some little tiny spots from the bank, but yeah, so that whole deal happened and now we're about to go Try some frog fishing. I got to do some frog fishing.   All right Oh Beautiful fair first fish at this beautiful pond man That's what you're talking about start with the three pounder three and a quarter Let's get that beautiful bass back in the water try to get back out there catch another one on a frog Look how fatty is look at that fat bass come on, baby. Let's get it. Yeah That's what we came here for man Big juicy girls like that. Oh My god, Alan massive Massive massive massive Look at that in the back of his throat solid four and a half pounder Destroyed it on the edge of that grass. I mean Look at that barely came out in the back of his throat That's what we like boys. That's what we like is happening quick. I need to get a picture with this one too four on 403 You felt heavy solid four pounder. I knew he was at least four look at that, baby Look at that, baby pretty fish choking a frog cannot beat that guys frog fishing for big bass Oh, it's just something about it when a fish like this creams a frog You know it He had it in the back of his throat, too Look at this pretty guy. There he goes That was a tank dude. That was that's what we're looking for today Oh Alan Bob is hooked up with the giant get a boy. Oh Snap on the freaking skinny dipper. It's happening. It's happening, baby. Oh, yeah. Oh Yeah, baby About two and a half hold that bad boy up Bob. Yes, sir on the skinny dipper You just said you think there's one under that tree and he was Came up hit that skinny dipper like a topwater. You cannot beat that guys That's awesome.  You in the game? All quality. He's got a three pounder four-pounder and then a two-pounder Yes, sir The next day.  Oh, yeah. Oh, yeah Oh Bro, this is a four man.  All right, let's make a prediction. What do you think? Three and a half think three and a half. I'm thinking three and a quarter between look at that Beautiful frogfish. Oh, you can't beat that right there. We got our scale. Let's get a weight on. It's a big fish guys big big big fish 3.54 Three and a half little over three and a half We got a pretty good prediction there. Okay, we said three and a quarter to three and a half straight fatty of A frog fish. Let's get back out there You got him. Is he big? It's like a three four pounder But we bigger than that.  That's a big one, dude.  That's four pounder. Let me see that boy Holy cow, it's a toad. Hey turn around real quick. The sun's in your eyes. Show that thing one more That's a solid for me. I want it Solid for hello. Oh Yeah, that's awesome. That's a good fish, bro.  We're gonna get a confirmed weight on that sucker I'm thinking I'm thinking these three and three quarters to four pounds. Oh My god dead on the money now 381 it was 375 but Three and three quarters the four pounds right there. It's just what we predicted. Let me see that thing. Let's go. Holy cow That's good, bro. That's all we needed on the frog, bro You guys watch the live right there. You guys watch it alive right there, baby Nothing big man. I wish he's like a five pounder. You guys watched him. He bought me the cast before He actually choked this time. All right guys, there we go beautiful little bass nothing big But man you guys saw that top board blow up Beautiful bass either way


Hey everybody, okay, time to introduce our next speaker. So MozCon virtual, really cool, best virtual conference out there. But we were originally gonna have MozCon in person in Seattle. There are a few people coming in from different parts of the world that I really wanted to meet. Our next speaker is one of those people, Izzy Smith. I've never met Izzy in real life. If you follow her on Twitter, which you should. She has one of the best SEO Twitter games going on other than me, of course. But she is, she's great. She used to do SEO for a sixth, car rental company. And now she works for Wright, the SEO tools company, doing amazing work, showing people different things about Google. She's talking about something today that's near and dear to my heart, which is click through rate. I'm not gonna get into it. I write a lot about this, so I'm excited to watch your presentation. Let's kick it over to Izzy. So hello everyone, and welcome to my talk all about how to be ahead of the CCR curve. And good morning, Moise Kahn. I'm unfortunately very sad that I can't be there in person, but it's a huge honor to be speaking here and in front of you all today. And of course, the pleasure of attending a physical conference is shadowed by many sacrifices we've had to make. We've all been through a lot recently, no matter in which situation you've been. So it's very important to celebrate little successes. And personally, I've been trying my best as much as I can during the situation. I'm sure you have too. Holding it together for the people around me, my family back home, my colleagues, and my community. As well, and in our work life, we've had to rapidly adapt in certain cases. I've spoken with good friends who have agencies, good friends who are consultants, who lost clients, unfortunately, and even in-houses who have lost their jobs. So we're really rapidly changing our priorities here in our SEO work. For example, at Writes, we've been doing a lot of analysis into GSC impression data to uncover which industries are performing well, which are struggling so that we can feed this information and help our clients out with action plans. And yeah, our time spent on SEO tasks is becoming even more precious. You've probably noticed this as well. We're all scrambling to get the best jobs done with limited time, unfortunately. A lot of copy and pasting or a lot of manual tasks, we're trying to do our best as we normally can, but with shorter time and with much more stranger circumstances. Am I right? Maybe you agree, I'm sure you will. And yeah, we're all striving to spend our time and knowledge in order to achieve fantastic rankings for our clients and for our business fire, things like relevant content, having great technical prowess, high user experience and so on. But maybe sometimes we're losing sight of one of the most valuable KPIs. Are we focusing on what this all boils down to? Something that's indicative of everything we strive for in SEO, valuable user experiences, meaningful engagements and so on. So the humble click, the KPI, it all comes down to. But of course, not all clicks are equal than all created equal. So the better KPI we need to be aspiring for is the engage click. What is a click without the intent to be there? Sorry, and to prolong their visit and their custom. Also known as the long click, something we should be aspiring to. Not only does it result in more value for your business, but it's the type of qualitative feedback that you can directly provide to search engines to prove that you deserve to be ranking well or higher than before. So an excerpt from Steve Levy's book puts it best. To paraphrase Tolstoy, happy users were the same. The best sign of their happiness was the long click. Now, this is a pattern widely analyzed by SEOs and data scientists, computer scientists alike. So I'd like to reference it quite a lot. And also in this talk, I mention it quite often. Modifying search results, ranking based on implicit user feedback.  Don't worry, there'll be memes and funny stuff later. But it's important to get this context across. So user reactions to particular search results or search result lists may be gauged so that results on which users often click will receive a higher ranking. There are also short clicks. A short click can be considered indicative of a poor page and thus given a low weight. A medium click and so on can be considered indicative of a potentially good page or an okay page and given a slightly higher weight like 0.5. And a long click can be seen as a great page and given a much higher weight. Finally, there is the last click when the user doesn't return to the main page, to the main SERP. And this can be considered as likely indicative of a good, okay page and given a fairly high weight, for example, 0.9. Of course, it depends. Like everything in SEO, a short click can be indicative of quality also if someone is directly looking for a quick piece of information. But remember, Google is smart enough to answer those queries themselves. Crews that were resolved in a positive short click, positive to you and your brand, will simply all be satisfied by Google anyway. If not now, it will be later. So all of that aside, where do we start with analysing and improving the quality and quantity of our engaged clicks? Those positive long clicks. For that, we need to measure our organic clicks and their patterns effectively. Effectively? Effectively. And get to work rapidly. And we need, for that, the best tool in our inventory. Of course, I'm talking about the wonderful Google Search Console, which is home to the most powerful dataset that us as SEOs or as webmasters, business owners, is the most powerful dataset we have. But it's all too often that the interface highly limits our potential of slicing and dicing the data to our needs, of drilling down, of filtering, of seeing capabilities and the full picture past that 1,000 rows of initial information. So using the Google Search Console manually for the search performance won't really help you get the full extent out of it. So I can only recommend to build a more actionable performance dashboard. Pull in that data via the GSC API. For example, Aleda Solis, the wonderful Aleda has a great template if you're struggling to get started. Of course, I'm personally using Right Search Access. It's the most easiest and efficient way to analyze all of that GSC data. But the point is you need to turn all of that wonderful data into a masterpiece. And yeah, myself and my colleagues, Alex and Marcus, the technical SEO team, write out the best job in the world because we have 33 terabytes of GSC search performance data to sift through, to analyze, to find those patterns, to detect what is going on. It's like a veritable treasure trove of SEO nerdy data. I love it. And that's around 5,000 connected accounts, which is pretty exciting. And this usually makes me think I am a data scientist, but I'm not. Yeah, maybe you aren't either. You're probably not. But luckily I have those in-house and that doesn't even matter anyway. You don't need to be. That's okay. So whether you beautify your precious data using Google Data Studio with help from a latest wonderful template, maybe you have your own in-house built solutions, or also Hannah Rampton, she's fantastic. Very recently ramped up her GSC connector in Google Sheets. Please check out that template as well. It's, I forgot to link it. Damn it. Oh, there's a link. Yeah. Or if you have tons and tons and tons of data with limited time, limited time, a tool like search success. But however you use it, just use it. It doesn't really matter what tool you're using, how you pull in that data, as long as you're using that real GSC data for analyzing your long clicks and your impressions. Because as powerful as they may be, ranked trackers won't always cut it due to the fact that you're just looking at a ranking position snapshot. Only in the search console, you can really see what happened, can investigate. It's your data, you already have access to it. It's free data, why wouldn't you use it? And it's reliable data. It's purely from Google itself, the beast that we are targeting, that we're working for.  So use it, but use it wisely. I can't stress that enough. With great data comes great responsibilities. You have to know what you're looking for. Don't get lost down these tracks of average positions, misleading click-through rates, or high impressions that give you false hope. Remember, yeah, I can't stress that enough, that our time is more precious than ever. So we have to use it as smartly as we can. So today, I'm gonna be showing you some crucial patterns to look out for in your search performance data, that you can find with your own GSC accounts for your own business, for your own clients, to be really aware of what is going on there, how you can detect things like your meaningful long clicks and keep uplifting them for even more growth. I'm using real-life GSC data. I've got some really nice, juicy examples for you. Of course, in many places, it's anonymized to protect the clients that I work with. So that you yourself can strive to be ahead of that CTR curve, to keep driving in those engaged clicks and to be proving to Google that you deserve to be ranking well. So CTR, are you ready? With my talks, you can always expect cheesy puns and bad SEO memes.  Number one, let's get right to it. Performance-based core update impacts. I added this first as it's been something that myself and my colleagues have been recently working on, assisting our wonderful clients on uncovering where and how they were hit by Google's May core update. Of course, industry experts like the fantastic Dr. Pete have been working hard on analyzing your bulk data. But as he mentions quite often in this article, no one metric can ever tell the whole story. So you need to sift through your own search-reforms data, truly analyze what is going on there, and try to get as close to the reason as possible. So my analyses of the recent core update and of the previous ones, my impact reasoning fell into three specific buckets. So relevancy, Google has found your domain to be ranking for irrelevant queries that you were unable to satisfy unless you lost those rankings. I don't know, I see that as a bad thing. I see it as Google properly ranking for my website for keywords that it deserves to be in traffic for. It's a slight adjustment. It could be EAT, we hear that very often, expertise, authoritativeness, and trust. It's not always the sole reason for core update impacts. But in some cases, you could have been seen by Google as having a low EAT scoring within your industry. Google has demoted your website to improve the quality and reliability of their results as they do on a very ongoing basis. Or it could be underperformance. Google might have tested your page for specific keyword rankings that did not perform as well as expected. This could be a huge shift in where Google demotes you and they see that this is a sign that your results are irrelevant, low quality, or maybe just in need of some sprucing. I love that word, sprucing. Or it could be something else completely, like a reversal of a previous core update or something else. It could be factors from all of them. It's usually quite hard to see. So let's take this health magazine as an example. Around June 2019, that core update, or was it May? May, yeah. They saw a drop of 60% clicks. So a huge dramatic loss there. So one month before the update, non-branded click-through rate was performing incredibly well. So just in that row there, you can see some really juicy click-through rates for high-impression keywords. But the core update recognized low EAT signals for such a high money-on-your-life required industry and kicked them down. There were things like no expert authors and no real authorship at all. So they were linking to generic journalist pages that had nothing to do with medicine and they were themselves giving advice on very serious matters. So really not proving their expertise. Now, this is a kind of normal example of EAT. I'm not gonna be talking about that so much today, but I created a template to guide you into the right direction of improving your EAT depending on specific verticals that you may or may not work in. Check it out. I hope you like it. I love a good Trello board. But today I wanna point out something that we can analyze better without GSC data. So underperformance factors getting us down. This can happen maybe gradually over time or in one fell swoop of a core update. There we go. So this is what a pretty typical core update looks like. You can see clearly the drop in impressions and clicks as well as the number of ranking keywords. It is especially this drop in the number of ranking keywords which is important. Because around Christmas you can observe a similar drop in impressions and clicks, but here the number of keywords stay the same and even slightly increased like it did. So people were still searching for the same keywords just in lower volumes. Let's take a look at some individual keywords. So I've gathered around three or four of their focus keywords that they really try and optimize for. So these have directly been impacted by the core update. We can see that very clearly, the position tanks and with it impressions. You can also see for the same keyword how the site got tested within the top 10 for about 10 weeks. But during that time, the website didn't get a lot of clicks for this very lucrative click worthy keyword. So just 273 clicks out of 125,000 searches so it got pushed onto page two again. Exact same behavior with another affected keyword, great focus keyword of theirs, completely tanked in impressions and position. And another pretty juicy one, which failed to entice users to click through to their website. So a CTR is 0.1%. All which were adamantly clear signs to Big G, Big G, Big Google, but they were not worthy. They were not a correct fit. And so, yeah. So pattern number two is knowing when you've lost and when your hard precious time is spent elsewhere. In other words, identifying irrelevant rankings and inhospitable, I call it inhospitable, because it's very hard to survive on those search engine result pages as an organic page. So some examples from our own domain now. So we have the right wiki, which is like a lexicon of many specific online marketing terms. So a clear navigational query thing. As you can see, it's quite funny. A lot of people search for Bing on Google. You can clearly see the top 10 tests always with a nice corresponding uplift in impressions. That's quite a big increase there. But of course, we didn't get that many clicks through. We have a very low, very close to 0% click through rate. So we can't establish ourselves properly in the top 10. And therefore we're now on page five, which is well-deserved. There's no need to take action here. This is really just optimizing for third-party visibility metrics, for ranking for those lucrative impression terms. And next up, a really typical definition intent keyword SERP. People looking probably to understand what SERP stands for, search engine result page. It's difficult to get any meaningful traffic or meaningful amount of traffic via this keyword beyond that feature snippet that is there. So first, we got qualified for the test on page two after applying some on-page optimizations, getting those classic ranking factors in place. Then we were tested on the top 10 for a couple of months. The length of these tests depend on the number of searches because Google will likely need to ensure statistical relevance. Revolence. Relevance. It's hard to talk. But yet again, in this case, we can't entice users to click through to our website because that intent is simply not there. So we got pushed down to page three, down. We're going for good here. But since the keyword isn't really that juicy for us as a wiki page, we don't need to act. So what do we do about it? Nothing, nothing. The underperforming CTL was only proved that our wiki pages are simply not a purely, a wholly relevant result for those pure answer intent or branded navigational queries like Bing, for example. So using our precious time, we focus our attention elsewhere on results that we have the power to influence and that will hopefully have a higher click event, invent intent, which takes me to my next example. For example, yeah. And what I like to do also before I go into the next example is cluster those inhospitable SERPs. For example, if it's like pure entity keywords, named entities, I group them in one segment and I filter that out of my general reporting, general analysis and uplift, yeah. Growth analysis, discovery, sorry. So yeah, when I include this segment here, that's over half of all my impressions but less than 1% of clicks. So I don't wanna get blindsided by those queries. So next point, leverage SERP features to your advantage in order to drive even more clicks to your website. So a keyword that we actually acted upon seeing as the research intent was there, research is kind of like more informational intent but there will be some kind of necessity to click through to your website to understand more. That's a nice example. It's about meta keywords. So people, yes, are still searching for meta keywords which is quite interesting. And you can clearly see when we were first tested in the top 10, right around that stage there. But the average CTR during this test was not high enough. So we bounced back down to page three, bye-bye. But what we did was we applied again some on-page optimizations. We clawed our way back up to the top 10. Yeah, again, it's very clear to see that there. But this time, we identified a new opportunity. We took action and optimized the snippet as well as the direct answer for the most dominating phrase, what are meta keywords? Using that to, using the URL analysis to uncover the most lucrative keywords it was ranking for. And then leading to a significant rise, you see there, yeah, of the CTR and even claiming the feature snippet. So it's a really nice feature snippet that we won there with the images as well.   So, yeah, very powerful. I have spoken quite a lot about feature snippets and this was a photo I really liked because it's quite meme-worthy on how you can win feature snippets so becoming a well-structured, engaging and satisfying resource with high alt with relevant authority and high accessibility. But 2020 was a bad year for feature snippets. So I kind of stopped. But 2020 was a bad year for a lot of things. And that's mainly because of the deduplication of feature snippets gate, as I like to call it, where, actually, I think it was Dr. Pete who first noticed it, that if a feature snippet was present on the SERP, then its standard result was taken away. And I find it quite funny that Donnie said, this declutters the results and helps users locate relevant information more easily, which is very cheeky because we have very ad-heavy SERPs that completely blend in with organic results. What? Okay, anyway. So from position zero to position one. That's an example of how it looked in December before the deduplication and then January afterwards. So we were ranking on position zero and one and now only with that position one feature snippet. And after that, a lot of SEOs were like, well, now I'm not doing it. And I did an analysis. I want to see how our feature snippets were performing. And it turns out our high position CTR for feature snippets is actually slightly lower than the standard results. So the feature snippets weren't performing as well. But to be fair, many of our feature snippets are for high informational intent queries. And most of them weren't standing out very well on desktop because there were no images. Something that we're working on incorporating so all those helpful diagrams to increase click wordiness. So I did another analysis with a client's website that had a lot of transactional intent feature snippets and they had a much better CTR with their feature snippet than without the high ranking result, the standard result. And here's another example of why it's so important to claim feature snippets when the query offers one. So this page is always on position number one. But it's a big impact if that page is getting the feature snippet or just a result beneath it. That is a 20% CTR versus a 2% CTR difference. I know what I want. So is it still worth it? Yes, yes it is. And even if there is a purely answer intent query, there are some amazing benefits. So our ranking competitors showing that brand and trust value that Google has in you that is hopefully gonna uplift conversions down the line and show you as an expert in the subject. Also helpful for conversational search, for voice search, but bear in mind that there could be some drawbacks as well, such as on-set satisfaction, reducing your click-through rate. Sometimes Google misinterprets a query and provides the wrong result. And sometimes people think that feature snippets look like ads, so they don't click on them. And as well as feature snippets, there are tons of set features we can take advantage of for our organic results to drive more traffic.  And there are also SERP features that may not always drive clicks, but definitely assist you with brand awareness and being present in entity search results. And there are some risks of using structured data, which usually powers SERP features like this, like this knowledge panel results here of when MozCon is. But if you're not providing, if you're not feeding Google with that structured data, you risk being included in those knowledge card results that display that direct data. And there are some other advantages. You wanna be represented in those features rather than excluded. You wanna be in control of those facts rather than providing people with misinformation. And if Google is taking their own answers, that can happen. And also, on SERP satisfaction of those direct answer intent queries is likely more useful than someone visiting your website and quickly going back to the search results. So my fourth point is knowing when Google is testing you in the top 10 and exceed those expectations. Sometimes Google is promoting you to page one to receive that user feedback and evaluate position. Then they can understand if you're the best page for the job. So another great example of web architecture, this one is from our website. We identified via topic analysis and started to really work on it. And we got bumped up to the top 10 after some hygiene and some on-page optimization and then moved up to eight to four. We got tested again quite successfully. And at this stage, it's getting to more be like, who is the reigning queen? Is this site even a top position one contender? And it turns out even after a couple of days later, we were so great that we won also a feature snippet. It took us around three months to get from not ranking at all from identifying that keyword and then becoming the feature snippet. But of course, it's not just about the CTR. The page also needs to fulfill that intent of the searcher. Oh yeah, this was, I had to show you the feature snippet because it has those panel links underneath it. It looks really sexy there. And it brings in gauge clicks, which it seems to do quite well. It has a very good average on time of five and a half minutes on the page, which takes me gorgeously full circle back to the beginning, to the long click. Or the last click, search intent successfully is fulfilled. That could be a little bonus on top. And it's not about whole pages. It's about the different kinds of information that they hold. So in this case, you can see the pages ranking for over 1,500 different keywords. Yeah, quite a lot. And Google is tweaking the keyword rankings continuously. So when I compare these two specific keywords, the same pages ranking for, you can see how that one keyword with a very good CTR rose up to be the number one result while another keyword ranking got demoted because of the poor CTR. And some of you might see all this information and start wondering how you can manipulate it and cheat the system, but don't because it won't work. I keep seeing businesses like this who guarantee clicks are a ranking factor, a direct ranking factor, and they will employ real humans to click through to your website, which is, you know, that's why we kind of nice things. And they based all of this on Rand's study, his experiment back in 2014, the very famous one where he asked the audience to click on position number seven, and after a few hours, it got up to number one. But after some time, it reverted back. Going back to that patent again, there are safeguards against spammers, users who generate fraudulent clicks in an attempt to boost certain search results can be taken to ensure that the user selection data is meaningful even when very little data is available for a given query. And now they go on to explain and I'm running out of time, so I'll wrap it up a little bit. They can describe how a user should behave over time. So long story short, they can be aware of when this is being manipulated. We even tested it ourselves with one of Marcus's websites. So this keyword in German, sorry, is job advertisements. In the beginning, there was a normal CTR for the position, so 2%. Then for position nine, it hit 37% for position 10, it hit 57%. And remember, this is job offers, so really lucrative high volume keyword, and then Google was like, nah, this is going wrong and kicked us down to position 77. So, okay, party people, sorry, I'm a bit over time, let's wrap it up. For crucial search performance analysis that you own use that GSC data. When it comes to your own site's wellbeing, utilize it as best as you can. To give that definitive support to your hypotheses, to your understandings, and so on, but turn it into a masterpiece. Use it wisely. Remember, your time is precious. So utilize segments. So for example, I like to use informational intent keywords, segments using questions, and also keep filtering down to find those underperforming keywords that need some love and attention. Here's an example I can skip through. Be aware of when Google is testing you in the top 10 and act accordingly so you can do things like setting up alerts that can trigger every time a focus keyword falls above onto page one or it's dropping and how you can act accordingly. Keep standing out as well in those search spaces. Aim for those engage long clicks. Strive for positive last clicks. Doing all in your power to satisfy those users, creating those enticing features. And keep combining those skills with fabulous user experiences that will result in really positive uplifts with your brand association around your product. Keep proving your worth in the serfs. Stay strong, everyone. I miss you all. Sending my love from Munich. Thank you. Thank you so much for listening and keep in touch. I'm Izzy Smith. Thank you, Moscow. Bye.


Seven ways to make every interaction with a customer. Fantastic. Okay, guys, we know it's important, right? Your interactions with your customers is so very important. I've owned a survival food company now for 11 years. And the one thing we really do is anytime somebody contacts us, anytime somebody wants to converse with us, talk to us on the phone, email us, whatever. We always respond and we respond quickly. In this video, I'm gonna show you how to build these interactions with your customers so that you have a customer satisfaction that is fantastic. I'm gonna give you seven different ways to do it. Now, before we get started, don't forget to subscribe. Hit that subscribe button down there. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. Yeah, so you wanna do that. And don't forget to give me a thumbs up. Hit that thumbs up down there, only take you a second. It helps us so much with our algorithm. Okay, let's face it. Your customers have high expectations nowadays, higher than they've ever been. Customer satisfaction is more at the forefront than it's ever been in the history of customer satisfaction, I guess. And the thing is, if you don't supply them with this high degree of customer satisfaction, your competitor will. So it's super important that you hone in on this and get this right. Okay, so before we get into it, let's define what customer interaction is. Here it is. Customer interactions are instances when people communicate and engage with businesses. These moments occur throughout the customer journey and typically relate to marketing campaigns, sales promotions, and service related issues. There are a number of ways that people interact with your business and a number of times that they interact with your business. But let's kinda look at the customer journey right now real quick. Okay, so the first part is awareness. This is where a customer is looking for a new project management software, let's say, okay? And then they go to consideration. The customer researches both your company and your competitors, so you're now in consideration. Acquisition, the customer decides your product is the best and goes through the checkout process to make their purchase. Experience, the customer is onboarded to your platform and starts using it in their business. Loyalty, the customer finds success with your platform and promotes it to their friends and colleagues. That is a customer journey and that's for a particular type of business, but every business has this customer journey and you've gotta be aware of that. It's not just a sale, okay? Your customer is not just a sale. It doesn't end there. That is really just the beginning. So let's look at the steps that could happen. Your customer sees an advertisement or a post you did on, let's say, social media and they interact with it by commenting. Now, once they've done that, they become aware of your business.  At this point, they may actually sign up for your emails. They wanna get more information from you. They may watch a YouTube video you have like you're doing right here right now.  Maybe they read your blog. Maybe they get a little bit more interested in your products. In our case, maybe we start emailing them. Maybe they see one of my courses and it's a membership course. So they sign up for the membership course. And then they have onboarding, right? We're gonna send them some emails with their login, all that information. When they get to the membership course, maybe I'll have a video there talking about the course and then walking them through the course. So they're gonna have that interaction. We have a support desk chat box which is on all of our pages so they can fill in a question if they have a question there. We have a frequently asked questions section. So maybe they get some information there. Maybe they send an email over to us and they have a question. We respond back to it and we help them out. So this process of them working with your company is a whole lot of different steps. Let's look at some of the different ways they can interact. It could be email, right? You could be sending emails out to them. They could be emailing you. It could be a chat. Maybe you have a chat box, a live chat on your site. We have a support ticket one so it's not live chat but once they put a question in there we answer it pretty quickly. So they have that way of contacting you. Maybe it's through a telephone.  Maybe they go to your website and they interact on your website in some form. Maybe you have a blog there and they comment on one of your blogs. Then maybe they check you out on social media. They see what you got going on social media there. Maybe they comment there. Maybe they like something. Maybe they like your page. They join something you have on social media. Maybe you have videos. Maybe you've got a YouTube channel like we do and don't forget to subscribe. Super important that you do that. Give me a thumbs up if you don't mind. I had to squeeze that in. And maybe they start watching your videos. Now on this channel here I've got over, I think over 900 videos at this point.  And that's at the time of this recording. So I don't know when you're watching this but maybe I'll have a thousand. Maybe I'll have 2,000 then. I don't know. But the point is this is another spot where they can interact with you. Okay, so let's go through the seven steps now. Number one, show empathy and gratitude. So first off, whatever problem your customer has my customers need to make money online. Okay, that's what they do. They wanna learn how to make money online and grow their businesses. So I have empathy for that. I've been there, I know what it's like. I know it's difficult. I know it's hard to do. So I have empathy for that. The next thing that I said was gratitude. Be grateful. Be grateful that these people are even interacting with your business. Understand they've got plenty of choices. They don't have to waste any time with you. So make sure you're very grateful with them too. And that's step number one. Step number two, be conscientious. You probably learned this in school when you were a little kid but you're supposed to follow through with everything. You're supposed to do everything when it's supposed to be done. You're supposed to interact with your customers immediately. If I ask a question of a business, I don't wanna wait two or three days to get an answer. I want it immediately. I'm checking my email a couple of hours later to see what's going on. Why am I not getting a response? If you're conscientious, you're gonna build more loyalty right up front. Number three, be transparent and communicate. Super important that you do that. What do I mean by that? I mean be honest with them, okay? If there's a problem, if you messed something up, if something went wrong, be transparent, admit that you did it, communicate with them and let them know that. We sell survival food at my survival food company, Survival Cave Food. I'll put that on the screen there if you wanna check that out. And we have people who have problems. We have things that we've messed up. We've sent out orders wrong. We've done stuff wrong. And when we do it wrong, we try to make it right. We say, hey, this is our fault and we'll try to give some benefit to the customer. We'll say, hey, keep that other product that we sent you. Don't worry about sending them back and we'll send you the correct product. We're so sorry that that happened. So if we're transparent and we communicate with them, hey, they're gonna be happy. Number four, ask for feedback and be responsive to it. Now, a lot of companies will say, give me your feedback. And I've filled out some surveys for companies. I don't wanna say who they are, but they had terrible service, terrible, terrible service. And I filled out the little thing that said they had terrible service and they never responded to me. Nothing, never got anything back. In this one company, I actually filled it out three times because I have to keep dealing with them. I don't wanna say who they are, but they have horrible customer service. They have horrible customer support. And every time I give them a bad rating and I say, this is what's wrong and this is what went wrong and they never respond. So if you're asking for this customer feedback, make sure you respond to them and act upon it. That's the whole point in getting feedback. Number five, delight your customers with great customer service. And how can you do that? Anytime they interact with you, I in my business, I wanna really make them feel like they had a good experience. So let's say somebody calls up and they have some questions about our survival food and what it is or how it's made or whatever the thing is. I'm gonna not only give them a good answer, I'm gonna stay on the phone with them as long as I need to to explain everything to them. But in addition to that, I'm gonna give them a discount code. I'm gonna give them something extra. I'm gonna say, hey, you called in, you took time to talk to our business.  So I give them something extra. Always take that opportunity to delight your customer.  So I've seen, I've seen this on social media where a big company, let's say a rental car company because I had a dealing with one not too long ago. And people will put a comment, they'll say, hey, I don't like this, this went wrong, my car was dirty, there was no gas in it, there was all kinds of things wrong with this car. And they put that on social media and the company will respond back with if you have problems or concerns, call this number. So that's not what they wanted to do. They didn't wanna call that number. They wanted to post their problems and concerns right there and that company should have addressed it right there. Wherever they are, okay, wherever that person is contacting you is where you should address it. So if they're sending in a support ticket, you should answer the support ticket. If they call you on the phone, you should talk to them on the phone, not tell them to email you. If they're emailing you, then you wanna respond through email.  That's where they wanna be. If they wanted to contact you in another way, that's what they would have done. Number seven, and I think it's the most important, talk like a human. Yeah, talk like a human. You go, well, I am a human. I'm talking like a human. No, a lot of times people will tend to talk like a business. It's all business related. I know a lot of times I'll get a customer on the phone for a survival food company. And I'll ask them, I'll say, hey, what's the weather today? You know, what part of the country are you in? It's kinda hot here. And I actually start a real conversation and they may say, well, I live in Little Rock, Arkansas. I say, wow, I went to high school in Memphis, Tennessee. We used to go to Little Rock and actually have a real conversation like a human being does. If you have this real conversation with a person, and I've gotten a lot of sales over the years because people say, hey, Jr, talk to me on the phone. He asked me about my family. We went to the same school or town or we vacationed in the same spot. If you have that human interaction where you're actually talking with people, they're gonna really, really appreciate it. And what you're really gonna do is build a bond with that customer because the majority of businesses, they won't do this. The majority of businesses have employees that are taught to be business-like. They're never taught to be humans. I was in sales for many years and I had some really good salespeople that worked for me. And the top salespeople would come to me and know everything about their customer. They would know if they're married, where they worked, you know, if they had kids, you know, they just stopped for lunch or what restaurants they like. They actually got on a human level with these people and that's what you've gotta do too. If you get on a human level with people, you're gonna build this bond of trust and they're gonna be more likely to buy from you.  So if you've noticed, the majority of the things I'm telling you to do are personal touches, personal touches. That goes a long, long way in building your business. And if you do these things, you can build this customer loyalty and you can have customers for a lifetime. I hope you enjoyed this video and if you did, do me a favor, subscribe, hit that subscribe button down there. Don't forget, ring the bell, turn on all bell notifications, everyone, all of them. Do I say all, all notifications? So that's your notified every time I go live or upload a new video. Give me a thumbs up too. That thumbs up means a lot. Even if you've given me a thumbs up on other videos, do it on every single one. Matter of fact, go through my whole channel and thumbs up everything. That would be great if you did that. It really does help interaction. It helps get my videos pushed out to more people, more people get access to it, more people get helped. That's what this channel is all about. Maybe you have a suggestion about customer service satisfaction or just making money online. Put that in the comment section below. Put any questions you have down there below about this video or any of my videos. And if you just need help and you got a question, stick that down there too. If you've had some successes, I love this. I love when people will post a success story in the comment section. It not only makes me feel good, but it helps all the other people reading it. And maybe it'll motivate them to keep going. Thanks so much for watching this video, guys. I also have a free gift down there. There's a $97 course. You can get absolutely free for a limited time. Click on that link, get that free gift. Thanks so much for watching and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.