Hello, everybody. This is JSA TV and JSA Podcasts, the newsroom for telecom and data center professionals. I'm Jamie Skado-Katya, and on behalf of my fabulous team here at JSA, thank you for joining us for what is our most well-attended virtual roundtables so far this year. We are so excited. We have over 330 registrants for today's events. So thank you, everyone, for joining us. Such an important topic. We appreciate you. As you know, we host these JSA virtual roundtables every six weeks where we round up top thought leaders from our digital infrastructure space for relevant timely insight on trending topics. And today, friends, with Earth Day just 15 days away, we are talking to our industry's finest on getting our data greener. And it is such a critical and timely topic. And what a turnout. I am so inspired by you all. Thank you. And I have to say, you may have noticed, this is not Zoom. We host our virtual roundtables on this new platform to encourage more interactivity and engagement. So please go ahead and remain on after our discussion and join a table to meet and network with our speakers and other attendees immediately following this. And during our roundtable, feel free to share emojis, type in your questions, chat with others, even pop on video live if you want to ask your question to our panel if time permits. All right. And for the first 100 of you who registered, we have provided a lunch or gift card to a local restaurant. So for those of you who have received, please enjoy your JSA lunch as we get started here. All right. Today, we are talking greener data, best innovative new ways to reduce carbon footprints this year and beyond. And I gotta say, these amazing industry innovators here today, not just innovators and bot leaders, but also co-authors. They have each contributed a chapter to our new book entitled Greener Data. Do out on Earth Day, the 22nd. And so today's roundtable is a preview of their more in-depth research and real life examples that are in this book, topics including new energy efficiencies, technologies, plans that are underway right now in and by our industry in our global pursuit of going green. All right, guys, let's get started. We're gonna go around the circle and introduce ourselves and our organizations, and particularly defining your organization's objectives in getting greener. Sean, can you kick us off? Sure thing. Thanks, Jamie. Hello, everyone. Sean Farney, director of Data Center Marketing at Kohler Power Systems. We're excited to be part of this effort and be in this roundtable today. We are focused on sustainability in the sustainability imperative, the full line of power products focusing on how we can reduce our carbon footprint and impact. We've been doing it a hundred years and we want to make change. That's why we contribute to the book and that's why we're here today to share all the knowledge. We're so grateful you are. Bill? Hey, everybody. I'm Bill Klayman, EVP of Digital Solutions over at a awesome company called Switch. And if we could put green and sustainability into the name of our company, we would, but then it would just get too long. Since the first day that we started, we've been building green, sustainable, 100% renewable powered digital infrastructure. These aren't small facilities. These are millions of square feet. We don't just look at power, we look at things like water conservation, being good neighbors in the community. So for us, sustainability from the very, very beginning, the first time we break ground to when we turn on the power, it's an essential part of what we do every single day and then also our customer's benefit. So we're really excited to be a part of this book. It was great and a lot of fun to write the chapter for you and really just excited to see what the future is gonna look like and hopefully it's a much greener one. Yeah, from your lips to God's ears. Philip? Yeah, hey everybody. Philip Marangela here. I'm the Chief Marketing Officer over at EdgeConnect. First off, thank you, Jamie. Thanks for having me take part in this fantastic effort. Hats off to you for driving this and a very honor to be included with all these great folks like Bill and everybody else who's taking part today and who's also been an author of this. In terms of EdgeConnect, like many in the data center space, we also have aggressive goals with regards to our sustainability efforts. And we really try to be think holistically around this and have comprehensive goals so that by 2030, we have not only a carbon neutral, but also a water and waste neutral data center platform globally powered entirely 100% by renewable energy. So definitely lofty goals, but certainly absolutely necessary, given what's going on with the climate and so forth. And again, this is why it's imperative that we as an industry and collectively as a community really kind of drive these efforts and educate and communicate and learn from each other in the process. Well said, well said. Dean? Hey, Jamie, how you doing? Thanks for having me on. I'm the founder and chairman of Infrastructure Masons. We're a professional association focused on uniting the builders of the digital age on education, diversity, inclusion, technology, and of course, sustainability. Our sustainability vision is to make every click improve the future and we believe a digital infrastructure should benefit the economy and society without harming the planet. Well said, Bram. And also we should note, Bram is coming in 13 hours forward here, so in the middle of the night in Hong Kong. So thank you for your time, Bram, and welcome. Oh, you're welcome. If I look drowsy, you know why. So I'm Bram Singh, hi folks. And I'm the CEO here at BDX. We have data centers in Nang Ching, Guangzhou, Hong Kong, Singapore, and now in Jakarta. As with all data centers, we have to acknowledge the fact that our industry is a huge guzzler of power, so that puts sustainability right in the forefront of what we do. And in BDX, the solutions we've adopted are based around automation. And we're using automation and AI to drive us towards being carbon neutral, water-based neutral like Edge Connect by 2030. We really don't have a choice as discussion progresses, we'll learn why we have no choice. Yeah, yeah. Karim. Hi, Jamie. Hello, everyone. I'm Karim Sheikh, CTO at Virtual Power Systems. I'm probably representing a different angle than majority of the panelists here, but I'm really excited to be here with them. Our goal at VPS is to provide software that actually helps data centers fully utilize the power infrastructure that they've already built. So our vision is to eliminate probably 37 to gigawatts of power infrastructure across the data center industry that has been built and is not actually being used. So we also wanna prevent that from ever happening again in the green field. So I'm really excited to join my fellow panelists and be at this roundtable. We are so thrilled to have you. And Virtual Power Systems, unbelievable work you guys are doing. And Wes, welcome. Thanks, Jamie, appreciate it. I'm Wes Swenson, CEO of Nova Data Centers, a fairly recent entrant to the market based in Salt Lake City, Utah. And our focus as we do, everything we're doing is really kind of a new build. And we're really focused on renewable energy, drawing that from our energy providers. It's also placing solar. And then we also do completely waterless cooling design. So we're zero water on our usage. And to what Phillip mentioned, really holistic approach to sustainability, including water usage, recycling, waste, local vendors for lower emissions, anything that we can impact, we try. And we also selective catalytic reduction on generators, even if it's not required by communities, it's at the forefront of the way we design data centers. So glad to be here. Well, we're honored that you are.  So we have a representative group of authors today, of our total author base. And some of us, other amazing authors, thank you for joining us and listening in today. And we'll see you in those networking tables. But when I think about this, I found this multi-author book a perfect format to really showcase the many different perspectives from around the world, as you heard, just in our brief intros, and how we can battle this difficult and timely task of going green company by company and collectively. I have personally learned so much from reading your pages, understanding how we are each approaching this responsibility of going green, based on our unique locations, environments, passions, talents, technologies, and of course, access to renewable energy sources. And I think almost any reader from the head of IT of a large multinational company, a new data center company owner on the brink of building a new facility, an existing facility owner who wants to turn her existing assets into something more sustainable, a technologist trying to innovate software, hardware or both like BPS, help us get there faster, can learn from these pages, be inspired by each of our writers. So guys, my big question here, what was your inspiration for writing your chapter and what is your particular focus within your chapter? And Bill, I'm gonna go ahead and start with you. Absolutely, you know, I had a chance to sort of discuss from a high level what's happening in our industry, how we need to be able to drive change. And interestingly enough, I had a chance to tell like my story of how I got started in technology which began in my home country in Ukraine. You're gonna have to read the book to get more details, I don't wanna spill it here. But realistically speaking, I spoke about human ingenuity and our creativity and really our capability to do some extraordinary things in the world. I talked about tidal turbines, talked about floating solar panels, I talked about even possibly nuclear power data centers, but what I really wanted to make sure people knew is that the future can be more green. We just need to take action today. And throughout the entire chapter I discussed the strides that we've been making today, what industry is doing and how people can truly begin to make a difference in our future. Because some of the things I've seen from, for example, the UN Climate Council and some of these other ones is that our future could be very different depending on what we do today. And that's where we need to take action and that's what really what we're talking about in this book. So well said. Yes, and I love your chapter. Phillip, my friend. Yes, so inspiration, look, I think we all, as you've heard, have robust goals, right? We're already well active and have been doing this for a long time. I think what's important is to have this unified voice as an industry. Because there's obviously data centers and the entire kind of digital supply chain gets a bit of a bad rap in terms of being large power consumers and so forth. But at the same time, we are so proactive as an industry and we collaborate as an industry. Dean's organization is a perfect example, right? In terms of what the eye masons are doing, right? Everybody throughout the industry, from networks to data centers to infrastructure companies to networks and so forth, come together as individuals and we talk about how we can do better, right? How can we, and we learn from each other, right? This is one thing where all competitors are an open book and we're all trying to work together to solve the common problem. There is no competition here. And so being transparent, being collaborative, learning from my fellow authors and colleagues about what unique things they might be doing that are different. And vice versa, that's what's part of it. And one fantastic part of being involved in this is the collaborative nature of all these efforts that we're undertaking. Yeah, so true. And that's a great leadway actually to Dean by Measons. Yeah, thanks, Jamie. And look, I've been in this industry now 32 years and my sustainability journey started in 2008 at Sun Microsystems when, you know, before green was cool. And it's just been interesting to watch and I've been very inspired with how we've been tackling this, but things are different right now. There is a serious problem and people are rallying behind it. And what's important from an Measons standpoint is that what I believe is that the sum are greater than the parts. No matter what, when we bring people together, we're gonna compound our ability to be able to solve this problem. And so as Philip was saying, you know, when we start to bring these minds together, we leave our companies at the door connected as individuals because we have influence across the board in our decision making, right? Our designs, as everybody's been outlining here, our operations. And so those things actually drive market behavior. And so we can do things to change the way this is done. So that's my motivation here, is that I'm all about community and bringing these people together to make sure that we can combine our efforts and actually making real difference. So my chapter is about defining the digital infrastructure because one of the biggest problems we've got right now is lots of these efforts, but where are we starting from? How are we measuring this? What's the... We have to have a starting point so that we can actually see the progress and know if we need to adjust or to do things, but that requires us to come together on a standard definition on a taxonomy and then a mechanism to go back and actually measure embodied carbon in products and materials and the actual carbon associated with energy from power. So all those things come together, we can actually now have something we can measure and drive forward to really make a difference. The layer of detail, I so appreciate in your chapter. Thank you. And Brahm. Yes, so my inspiration folks has to be the multi-billion dollar carbon trade that's been, that was hit off in Kyoto in 1997. The first carbon credit was sold in 2005 and within a couple of years after that, just a few companies in India were doing about $200 million in carbon credit trade. Today it's a billion dollar business and they tell me by 2030, it's gonna be almost $100 billion. So just think about it, $100 billion trade and zero reduction in greenhouse gases. And what can be more interesting than that to write about? And that's what my chapter is about. And as regards the focus of the chapter, it's showing that the technology exists to sort this out. We use it in BDX ourselves. We have automated systems. We have a blockchained SaaS platform connecting to all our data centers and feeding us information on the power management and on the carbon footprint. And this is not rocket science, it's there. It's there for not just the data center community to adopt, but for the wider emitters of greenhouse gases to adopt and make this whole thing happening at Kyoto and the COP26 and the Paris Accord a little more meaningful, yeah. Well said. Karim. Jimmy, so data centers have been focused on becoming green for many years using renewable energy and innovations in mechanical and electrical systems. So what we wanted to actually highlight was another aspect that I don't know if you're paying enough attention to which is the major underutilization of the power infrastructure that's already built in the data center. That means we are building data centers that we don't actually need because we think we're running out of power. So what we wanted to do was bring that to the surface and address it through software and automation to be able to turn this stranded power in the data centers into new capacity. So this book was a great opportunity for us to actually highlight this concern that of the lack of utilization and also the ideas of an autonomous digital infrastructure that actually helps turn this into new capacity and create sort of cloud-like flexibility on premise. So new type of SLA products that actually make this possible. So I think we have a solution that's really a win for tenants and win for COLOs and a win for the environment. So using this book as an opportunity, we wanted to really highlight and make everyone aware of this possibility. So as we can probably realize, the most sustainable data center is the one that's not actually built. And that's what we want to highlight. And it's actually a really great transition to Wes who just completed a phenomenal campus down in Utah, Wes. Yeah, I mean, so when I wrote to my chapter, it was really to focus on the larger spheres of sustainability around a new data center and that included site selection, choosing sites that accompany better cooling, right? Even, I think that one of the challenges in the industry is that there can be a lot of greenwashing, right? That we do or say things or more that we say things versus actually implementing it. But I just, I really focused really on the major spheres of indirect emissions from how you can influence your energy provider to waterless cooling all the way down to recycling water stations within the data center, very holistic. Even local vendors providing a lot of your gear to reduce their carbon emission footprint from transportation. So really holistic high level, I wouldn't say it's extremely layman's view, but I think it's fairly approachable, at least in the way I wrote the chapter, just to give some general ideas about what you can do. And I'm really quite optimistic about the future with data centers. I think we are, for the most part, purveyors of change in the industry. And I think that because our focus is constantly on efficiencies, we're most prepared to engage that. So I had a lot of fun writing the article and seeing the other authors is, I'm just really optimistic about the future. And Sean? We're really inspired by the importance of data. It's become the currency of the fourth industrial revolution. And Kohler started making agricultural equipment for farmers in 1873 and now our gear runs some of the biggest data centers in the world. It's fascinating. But with this growing importance, expectations around reliability are climbing, particularly when technology like medical wearables and autonomous vehicles are making data mission critical again. So backup power systems are essential, but we have this carbon sustainability challenge and we must answer it. It's here, it's critical. So what Melissa Brad and I explore as an answer to the sustainability challenge was the incredible base of knowledge capital and the critical environments space in data centers, operations. How can we leverage this operational base of expertise that's been acquired over the last 20, 30 years to reduce our carbon footprint? So really sustainable operations are what we looked at, what we're inspired by. And it's a lot of asking questions in particular, why do we test generators once a month? Is this habit? Is it just because that's what the mop says? So as a particular example, we explore technology with our engine series to reduce one of the limitations of wet stacking, accumulation of moisture in an engine system that requires operators to run monthly regular testing at certain loads. And we question that premise and we propose that we can do things like this with engineering and operations, question fundamental practices and procedures that we've been performing for a long time in the industry to reduce, optimize and really take a look at the energy we expend to do some of these things. So very, very exciting to innovate in this space and take a really an evolutionary approach to solving sustainability. Well said, well said. And no question that our physical network infrastructure has a real responsibility to get greener and now. One of our fellow authors, Vicky Warden, who's the president and CEO of Green Building Initiative, she cites in her chapter in IEA report stating that approximately 2.5% of global energy is used serving data centers and data transmission networks. And that this number is projected to rise quickly. In fact, it's projected that the percentage of global energy usage consumed by data centers alone will rise eight to 10% by 2030. In other words, data and telecom not only consume a larger amount of energy already, but that the amount is projected to increase exponentially year over year. And this is one of the very many scary stats in our book. Clearly there's a consensus in all of our chapters at the time is now and our industry is at the heart of it as our industry powers so many industries and the pandemic in particular really exasperating that situation, greatly advancing the timeline of many businesses digital transformation. So stakes are really high and time is certainly ticking. So my fellow authors, what can you suggest to businesses and facilities and networks who may only have the ability to make one change in 2022? One step towards sustainability, what should that be? Phillip? By the book. Good one. I mean, kidding aside, right? I mean, there's some great perspectives and varying perspectives from all of us that took part, right? And I think the biggest thing is get involved, right? You might get overwhelmed with those stats and just like, hey, I won't make a difference. But what is demonstrated in part and parcel of the book is as a collective, we are doing a lot that is actually making a material difference, right? Of being more efficient, being greener, right? And being smarter about how we operate a data center, how we build a data center, how do we interact in our communities and be better stewards of the environment. But again, I think you got to start somewhere. There's a ton of organizations. Again, I referenced the I-Masons, but in Europe, there's the Climate Neutral Data Center pack and there's SIBA. There's all kinds of organizations where you come together collectively and you share and you get inspired just like I am with my fellow authors on kind of what they're doing. And so yeah, you might think you can't make a difference but you got to start and then you got to team up and then take it from there. And then you begin to start to see some material changes and differences and improvements. Well said, well said. Dean? My chapter I outline very similar stats from the IEA. There are seven million data centers. They have 104 gigawatts of bill capacity. They consume 594 terawatt hours of energy and that translates to 2.4% of the global energy draw. So if you think about that across the board, what you were mentioning, if that grows to 8% to 10% of global energy draw, we must do something different. Like we just can't continue. And Kareem mentioned the stranded capacity. There's a lot of opportunity inside of these data centers. And so of that 104 gigawatts, there's 37 gigawatts that's never used at a minimum. So there's a significant amount of capacity that because of the tenant's behaviors are basically locked up.  And when I say carbon labels, as I'm talking about this in my chapter, it simply is we'd like to know the embodied carbon of that building, so materials. And we'd like to in the products in it and we'd like to know the carbon, embedded carbon inside of the actual products we put inside. So if you start doing that, you're gonna actually see where you are. That carbon measurement, then you can be able to say, how am I making a change? Because as I said before, we need a starting point. So if you can now measure it, you can improve it. Simple as that. But if we don't have some way to standardize in which we are going to be able to measure the embodied carbon and then the actual consumed carbon or the power consumption for in the associated carbon, we're not gonna make the progress we need to. Well said. I love your carbon label. It's brilliant. You know, in my chapter, I talk about many calls to action. I think are very useful in dealing with the lack of utilization of the power infrastructure. So what I would ask for is to take a look for data sensors to take a look inside the data center and evaluate their redundancies and buffers to prevent tripping or even how their tenants actually underutilized even the contracted capacity. So even though it seems like the whole thing has been sold, but it's really underutilized. So while economically it may be okay, but environmentally we're really not utilizing it fully. So we can think of this as sort of a power capacity effectiveness, sort of like the PEUE, but the idea is how much of the infrastructure are you actually utilizing every day? And you'll probably find that 99% of the time we are at 40% or 50% in some of the data centers, right? So once you measure that, I think that's the first step towards saying, okay, what opportunity do I have here without having to build another data center? And we at VPS have created tools that can help assess and measure and say, okay, just identify the opportunity. And I know that there's a general concern about the risks to the data center or not. So we have actually addressed all of those. So there is an exploration that couldn't be done to say, how do I take advantage of this stranded power without actually realizing any risk that I am building all these redundancies for? So that's the kind of a conversation that I think I would encourage data centers to have this here. And I think that opens the opportunity for looking at things in a different way towards going to the data. Appreciate that. Brahm? Sorry. So, Dean brought up the matter of changes that have to be, that we should all be adopting. But really all of that needs a change in mindset. It needs a change in the way we lead our lives. So clearly the big ticket item, the big ticket solutions aren't working. If you study what's happening in the Paris Accord, what happened in Glasgow, it's struggling. So that leaves it to us. I mean, we have to find our own solutions. It's not gonna come from, it's not gonna be imposed from those guys sitting and working out the Paris Accord. Now, if we are able to do half the stuff Dean spoke about, that in itself would be huge, right? It will also put the pressure on these guys who are sitting there and working out the mechanics of the larger accords to control climate change. Now, everything they do ends up with a compromise. So, Kyoto has literally been muted because of the compromises. And the more we do at our level, the more data centers discipline ourselves, other industries, we don't be, you know, we get a bad rap, but I think one of my co-panelists said that at least we are at the cutting edge of, we are disciplined enough to keep enforcing efficiencies. I don't know how many industries do that. So everyone did that. If all of us sure ourselves to be aware, then the guys out there in those COP26 meetings, at least they won't compromise as much as they do. Which is really one of the reasons why we are in this mess today. It's not us, we do our bit, but then their system allows people to game it. And my articles, my chapter writes about it. You know, we can do everything Dean has said we should do. And still, still, data centers will, you know, we can be as efficient as ever. And the greenhouse gas is not going to be impacted because there are others who are giving the system and that can only be sorted out by those fellas not compromising and that happens and we become more aware. And not just us. I think your question was, what do we do as individuals, each of us has to change our lifestyle. We change our lifestyle, it then enforces the company to change its lifestyle and then that pushes up the message to these guys there to do something, to put in some regulations with feet in it so that there's no more gaming of the system. Yeah, well said. And Wes, you are sort of proof, right? And from concept to completion, sustainability has been a hallmark for your data center campus. Yeah, I mean, if I think about one thing that can be done and it's quite immediate, in many cases, but, you know, a lot of times it comes down to economics, that the client, so we get a portion of clients that want renewable energy and they want us to retire that renewable energy for them and give them a certificate and go through that process. And we deal with both retail and wholesale clients. Some clients are more interested in being on renewable than others and some are interested in 24-7 renewable credits. Some are interested in different projects and then a lot of people are not. I think clients, like Dean was saying, you know, a carbon certification, if you will, clients should request it, but they should also know it comes at a slight increasing cost. And data centers can also reward them back with creating a process to create these renewable certificates and give them the win, if you will, for going to renewable. A lot of times we get pushback on the increased cost of going to renewable. But, you know, I think data centers can make a better argument to the clients that it's more sustainable, it'll add longer life to these data centers. And it does lower the impact on the environment, whether you install solar and solar storage or you do it through RACS or even to the degree you go PPAs. But I do think data centers can influence both the client and the energy provider. Influency, if the energy provider doesn't provide RACS, put pressure on them to bring it online, to back solar projects, when farms, whatever geothermal, whatever it is for that particular region, you can be an influence on it, but I encourage clients to request it of their providers. Eventually, you know, I think that even, clients of the cloud and private clouds, they should be requesting of their providers to be on renewable. It does make a difference. It is an influence, it doesn't, we don't just ignore it. I mean, we listen to it if that's what the clients want, but it's also what we want. Our employees live in every location we have a data center, and we want them to have the highest quality of life as well. And that does come sometimes at higher cost, but I do predict that over time, we'll see that those renewable programs come down in cost, and even be lower cost providers than what we see in their current carbon footprints. Well said. Sean? Atomic habits, day-to-day behaviors, or operations for those of us who have run data centers, because the things you do every day have the greatest impact. So what are the elements of your operations and maintenance routines? How do they add or subtract the overall carbon footprint and really just ask the why? We are in the critical environment side of the business, we're a very conservative crowd and we need to be, we need to keep the lights on, that's our job, and we hope that to be very important. But we sometimes get stuck in ruts. As a former in recovering data center manager, I like to chive my colleagues and say, so do you test your sprinkler system every month? No. Why? Well, it's really important, but you do proper maintenance and testing on the back end, and you know that will work in an emergency. So let's ask the hard why. Why are you running your generators every month? Do you not trust them? Do you not charge your batteries properly? Do you not have pre-start systems that are reliable? So that's a big why. And I lead with the joke, but it's a very serious topic. What if instead of running generators monthly across hundreds of thousands of units in gigawatts of consumption with all the affiliated fuel burn in particular emissions, what if we reduce that to once a year or twice a year? What if we have reliable engine systems that obviated wet stacking? We had proper pre-start systems, so we wouldn't have to worry about them starting up. That is a why that could have massive impact from our numbers and our studies as much as an 80% reduction in fuel burn in particular emissions. Real numbers, real impact. So ask the why. Look at your atomic habits and ask your operations in critical environments teams. Why are we doing things? Is there a way we can do them better? And is our principles and our philosophy on operations and maintenance just, does it need a refresh and a reboot? Really, really exciting stuff. Brilliant, brilliant. I think Karim is probably going, yes, yes, yes, absolutely. All right, Philip, tell us what's our action? What can we do? Bill? You asked me, Jane? Oh, Bill, sorry. Philip can talk for me. He doesn't really know I'm not up anyway. No way he can talk for me. Sorry, Bill. I'm gonna build a little bit on what's been talking about here a little bit. I love how we're starting to bring this down into like the contextual level of what organizations can do. My chapter is literally called powering the fourth industrial revolution. If this is a new term for you, came out from the World Economic Forum. And the entire concept aims to blur the lines between physical, digital, and the biological spheres. Sounds very inventive. I'm not about to throw any more marketing terms into here. But we are about to experience a shift in how we all communicate, collaborate, and live, play, everything.  There was a really interesting Wall Street Journal article said that to meet global energy demand and climate aspirations, investments in clean energy would need to grow from 1.1 trillion this year to 3.4 trillion until 2030. These advancements would advance technologies, transmission, storage, and amongst other things. Jamie, your question is very specific. What can we do? What can other people do in this industry to sort of understand their impacts on this world? And it's a very reflective, introspective question. And then everybody listening and everybody who's gonna read this chapter, we've been discussing some really important things, but the simplest concept is that digital waste equals physical waste.  A single Google search can power a 100 watt light bulb for 11 seconds. And so becoming more conscious of these clicks, of these streams, of these cat videos, whatever you're streaming today, it's important to know that there's an impact to this somewhere. And whether you call it the metaverse, Web 3.0, cloud computing, we forget that all of it has a home. And that's the infrastructures and facilities that all the wonderful people here build and support.  These are key ways to ensure that your business becomes healthier in a new type of connected digital greener economy. So, and that's something that we talk about in our chapter and throughout this book is how you can start to approach that really small, introspective perspective, really, of how you can truly begin to make a difference. And it'll involve obviously ingenuity, creativity, innovation on your part, but sometimes honestly, just like what we've been talking about here, it starts with a simple question. What am I doing? What are my clicks doing? Where do I host my infrastructure right now? Are they really green or, you know, do they just kind of care about making sure that the light keeps blinking green or green or yellow or whatever color you want? And it's important to challenge your suppliers to make sure that they are providing green solutions as well. Because a part of surviving this fourth industrial revolution is not just to build sustainable solutions, but to also counteract the impacts of the previous three revolutions. And really the only way you can do that is if you get creative, you start challenging your partners and suppliers and really making sure that your own business starts small, starts greener, you put your infrastructure in better places, you involve more density, you involve more solutions that are sustainably powered. A lot of ads just asking, are you doing this today and what can you do to make it a greener future? I love it. So inspirational Bill, as always. Thank you. You know, getting the first copy of this and touching it, it makes you start thinking like the second a book goes into print, it really becomes a time capsule in a way stuck in time, representative of a particular time place. And particularly after reading your chapters, I would call each of you futurists. So my question is, what does five years look like from now to you? You know, does this book become a movement, become a tipping point? And we're all inspired to make small but collective changes to effective global transformation and how we think about being green, hopefully or conversely, and sadly on the heels of that IPCC just releasing a warning on Monday that while it's still technically possible to meet the climate goal to keep the planet's average temperature for amazing more than one and a half degree Celsius above its pre-industrial level, that window for technical feasibility, it's rapidly shrinking. They claim it's nearly impossible because we all need to make a collective change quickly. And do we as humans have the capability?  So my question to each of you, what does the next five years look like? What does it look like in five years from now? Brahm? Thanks, Jamie. So you brought up, you know, the question is change in five years. So let's look at the most compromised definition of change is the not more than 1.5 degrees Celsius of global warming by 2030. It's the most comfortable after a lot of compromises in COP26 that came up with that 1.5, right? But here's the funny thing. To just meet that compromised change of not more than 1.5 will require at least 40% of all coal-fired plants globally to shut down. Is that possible? I don't know, you don't know. But what you do know is that in that period to 2030, the carbon trade is going to be a hundred billion dollars. So just think about it.  But the carbon trade is going to keep going on. What that means is that carbon trade has to have teeth. That means you have to really earn that carbon credit and get your greenhouse gas down, right? Otherwise you don't get it. So unless you have those teeth, that 1.5 is not going to happen or you cap the whole, make a mandatory, make every country, including the developing countries, India, China, Brazil, all of them have to be kept, right? Then maybe you'll meet that number. If you do that, and if each of us plays our role and if we are done, and it's not as if it can't be done, Jamie, it can be done. You have the technology, as I've mentioned in my chapter, we use it in BDX. We have a blockchained SaaS platform that allows us to see all our carbon footprints in Nenjing, Guangzhou, Hong Kong, Singapore, Jakarta, and we then manage them, right? If we can do it, those fellows sitting and designing it in COP26, they can do it. Now either we do this and we meet that number you said of 1.5, all really. What's the alternative? We all grow fins and learn how to swim, really. I mean, what else can we do? Seriously. Gosh, scary. Karim. So Jamie, I'll come from my passion and be a little aspirational about what I think it should be. So I imagine that if you do things right, in five years, we have fully utilized data centers with using all of their power infrastructure and we are building less data centers because we're using what we have more fully. I'm gonna leave it at that. From your looks to God's ears, yes. Wes. Yeah, five years, I mean, I've said it before, data centers are like cruise ships and not speed boats. They take a lot of turning radius and if that's the case, where we can focus is on new builds, they need to be as sustainable as possible now, not later, but now. And those older inefficient data centers, they need to be replaced over time. If they can't catch up, you've got to move to these new builds that are more efficient and more sustainable.  But new builds, they've got to be done better today. I think at least within the next five years, I agree with Bill that we will see fusion, we will see hydrogen and other energy sources beyond the five years to help reduce the carbon emissions, the footprint. But within five years, the best impact we can have is new builds need to be done as sustainable as possible now. Well said. Now too. Sean? Well, it's from a power systems perspective, really exciting time now. All kinds of great stuff going on. Revolutionary new technologies, we've talked about a little bit, hydrogen fuel cells, grid scale batteries, even wave power data centers or other crazy stuff that Christian and Sean and Mark are working on at Microsoft, I expect like, volcano powered data centers here sometime soon. And I've been joking lately about private nuclear, which is a joke until like Kava next week, announces that they're doing that, right? So all kinds of great R&D, big best brains in the business looking into revolutionary new ways to power data systems to be more efficient and reduce carbon footprint. But I do think in parallel, and this is why it's exciting, we're also highly optimizing what we're doing today and what we've been doing for years. That's, this is this evolutionary approach, continuously improve what we're doing. So whether that's a different fuel source like HBO, HBO is getting really hot, particularly the West Coast, California, where HBO promises incredible benefits. And that's a very highly regulated emissions environment. That's where, you know, tier four, all the tier four innovation is coming from great interest there. No load testing, I mentioned that a little bit earlier, that allows us to run and test much less frequently, reducing our fuel burn and emissions. So in parallel, I think the next five years holds only good things in progress. We've got lots of money and brain power looking at radically new ways of doing things. And we will arrive at some of them and latch on to them. And in parallel, working on taking what we're doing today and making it cleaner and greener to limit impact. So I see nothing but really good things in really clear answers to the sustainability challenge in power systems in the next five years. Amazing. Bill? It's so important for everybody to know that over the next five years, it is so critical regardless of you're just a small organization or very large to look into building new and sustainable solutions. The concept of digital is a true idea and movement and driver for meaningful and measurable change. We were truly a connected society. And there was a really interesting study that said based on current trends, 75% of S&P 500 companies from 2012 will fade into obscurity by 2027. And much of that is driven by their innovation, this catalyst of continuous acceleration of business innovation. And a big, big part of that is investing in things like ESG or investing in greener solutions because these aren't just points of conversation. This is literally where money talks and this is where a lot of the investments are going. So over the next five years, I think a lot of organizations are gonna have a, coming to terms and wake up moment that we need to be greener, A for the environment and B for the health of our business. And I do absolutely believe that we are gonna leverage human ingenuity and creativity to certainly get there. Like I said earlier, we at Switch already strive to do really brilliant things. We partnered out a $1.2 billion project that seeks to build out 555 megawatts of solar capacity that's backed by 800 megawatt hours of Tesla microtech batteries or building a 14 mile, 4,000 acre foot effluent water pipeline to support a multi-million hyperscale, multi-million square foot hyperscale campus to utilize 100% recycled effluent water, placing no additional strain on the river. But again, it's talking about how these solutions over the next five years aren't just driving a greener architecture. It's stewards of being a good neighbor, right? Being a good steward of the economy and as well as the environment because these kinds of solutions, for example, the water one, it helps save endangered species. It helps save animals. It helps remove nitrates from the river. It cleans the water. It helps large hyperscale facilities not tap into an already strained either grid or water system. Over the next five years, we're gonna see these kinds of advancements and it's not just going to be something we put on paper or we talked about this earlier, greenwashing, make it marketing material. Becoming greener over the next five years is your driver, not only to help survive climate change but also to help your business survive. Yes, yes, yes. Philip. You know, I think building upon what Bill was just talking about, right? Which is a phenomenal stuff that they're doing but with regards to other industries, right? So, you know, we've talked about today what we're doing within our industry. It's also what we're doing as an industry to help other industries become more green and more efficient, right? And what we're powering, right? The cloud, AI, machine learning, IoT is gonna help industries like automotive and aviation and agriculture to become more efficient and less, you know, wasteful in terms of how they operate their businesses. And so I'm hopeful that the technologies that we as an industry are building and innovating on will permeate throughout, right? And it's not just exclusive to us. And I think that's important where that collaboration extends to these, you know, these other vital industries that are huge, that have a huge impact on water, on power and on waste and so forth. And then obviously taking global, right? And it's not just, you know, it's great to have Brahm here and his perspective and he's based in Asia. And there's, you know, Europe has always been, you know, a leader in terms of their sustainability efforts but it's a global initiative, right? And that we all have to undertake together. So, you know, that's, I leave hopeful, right? Obviously the stats aren't good but we got to start today and we got to collaborate as much as possible. So well said. Dean, last words? Yeah, I've been listening to this. And by the way, I'm just honored to be on this panel with these folks, right? And Jamie, what you've put together is really incredible. It's meaningful. And I think what we're gonna actually do is start a movement here to make people think more, right? With the information that we shared. But the one thing that comes up in my mind is five years from now. First off, if we don't make progress, it's too late. 2030 is right around the corner and we've got to make meaningful change. And I think Brahm really, really brought that home for me. And the reason is that real change requires a forcing function. And there are two things that are going on right now that have not been there. I started my, you know, my sustainability journey back in 2008 at Sun Microsystems, right? And it's taken 12, 13 years to even really get the traction. But the reason was there was no forcing function. And now there are two elements. One is the money. So follow the money. When they invest in certain things in a certain way, things will happen. And so if you look at like BlackRock, they're the largest, right? Asset holders in the world, almost $7 trillion, they are only focusing on ESG investments. That's a forcing function, massive. Whether it's Macquarie or you think of there's dozens and dozens of these really, really big equity firms that are now doing that, that'll force it. The second is regulatory. So if you think about the SEC, they just announced last month that every one of these companies are going to have to actually include climate related information and registration statements and annual reports. So forcing function, again. So all of a sudden, it's no longer a nice to have, it's a requirement that is gonna lead to all of the other things that we're talking about because they're gonna look to the partners and the providers to be able to say, how can I solve this problem? And then all this amazing work that the folks that are doing here, all the members and I-Masons are actually doing collectively, we can actually make a difference with it. But the only way to make that happen is that we actually have data that we can trust that we can prove that we're gonna be able to make the progress we're looking for. Without that, it's just a bunch of actions and you never know if you're actually getting there. That's right. So well said. Gentlemen, thank you so much. Thank you everyone for your insights on getting greener in our data infrastructure and now, necessarily now. Again, our all-star panelist, Sean Farney, Director of Data Center Marketing of Kohler, Bill Klayman, EVP of Digital Solutions at Switch, Philip Marangela, Chief Marketing Officer of EdgeConnex, Dean Nelson, Founder and Chairman of I-Masons and CEO of Virtual Power Systems, Ram Singh, CEO of BDX, Karim Sheik, CTO of Virtual Power Systems and faculty at Carnegie Mellon University, Wes Swenson, CEO of NOVA Data Centers. Thank you guys. Thank you so much. And viewers, quick reminder, please go ahead and stay on for continued networking. We have a few more minutes. And viewers, if you were one of our first 100 registrants, we hope you enjoyed your lunch. Go ahead and visit us at jsa.net to register for upcoming JSA Virtual Roundtables and check out greenerdata.net for more, not just on the book, but also on the movement. We will be promoting our industry's successes and sustainability on that site as well. So join us also for our book launch on Earth Day, April 22nd, 8 a.m. Pacific, 11 Eastern on LinkedIn Live. Proceeds of the book will be donated to direct relief charity to aid the Ukrainian humanitarian efforts so needed there. That's a wrap, guys. Look out for the playback of today's roundtable coming soon, JSA TV and JSA Podcast. In the meantime, see you at those networking tables. Happy networking, stay safe and think green.


Hi guys! Welcome back to another vlogmas video. Today I'm getting ready to go to a holiday party and it's not until the evening but we're just going after work because it's like an after-work holiday party. I always hate when I'm in a hurry and I kind of am in a hurry because I only have like a few minutes. Well I have more than like a few minutes. I probably have like half an hour. I'm not gonna dry my hair because I don't have time but I'm just gonna throw some spray in it and then probably just like brush it out when I get to work because I have a brush in my bag like I showed in another video. This is just the Orbea um heat protectant spray and I'm just putting this on because I thought I was gonna have enough time to dry my hair but I probably don't. I use this like when I'm gonna be like harder on my hair. You can get it off Amazon.  I just spray this on. I just kind of knead it into my hair. I keep on contemplating on wearing like booty shorts or something underneath this or like biker shorts which I probably I might wear. I don't know. I'm still debating. I have on red tights. Oh my gosh I should have gotten up earlier. I've got up around 6.45. 6.45 yeah or 6.30. I don't know but I was gonna get up earlier because I had to edit my video too. I need to make sure that's like scheduled and everything. I swear this has just gotten like so big on me. Okay there we go. That's better. Yeah I needed to edit my video and get it up today and that took like an hour so that's why I only have like a limited amount of time to get ready and like get to downtown. Definitely taking tools today because I'm just going to need to and that's that. I normally don't but you know in certain circumstances I do obviously. I'm gonna take lip products in my bag. I think that's it. Yeah I don't need anything else in this.  I know I'm just like rambling.   Also I got this new beauty blender. It's not the hot pink. It's a little more like a faded pink and it's holding up really well. I think it's because I keep it like outside of the little bag or my makeup bag and it sits in that little cone you know but it's held up pretty well so that's good. I don't put that much concealer on to be honest because I don't find it. I really need a lot so I just put a little on just like that. So I guess I will talk about okay I really wanted to make a main channel type video about this but like I won't because I need something to talk about here and it's more like casual like get ready with me so we're just gonna talk about it and I guess it's like a little bit negative but I swear negativity on YouTube like performs a lot better than positivity. Did you guys know that like my Disney vlogs half of the time get like less views than like my sit-down talk videos and I find that to be like kind of crazy because when I actually like put a lot of effort into my videos they like don't perform as well as when I throw up just like any old thing. Like one of my most highest viewed videos is like a review video I did that was like a filler because I had nothing else to post and that ended up like making me like the most money. Well other than like my adoption videos I'm not really this is before like I started out like being more adoption related so it was like a review about um this like it's not a diet pill it's like to help your digestion I don't know but anyway I got like a lot of like hate comments on it which is they're like not even hate it's more like funny that people are like this is the worst review ever and I'm like yeah I know I wasn't even trying but anyway the topic for today is my least favorite holiday which I must say my least favorite holiday is can you guess can you guess try to type it in the comments I never vlog this holiday well actually I do vlog that holiday well I have in the past but it is new year I hate new years like with a passion I don't think I well I actually have had a good new years I have had a new year's kiss so that's good you know check off the bucket list but I hate new years it doesn't even like matter like who's with me I just hate it so much because I just want to get the new year started with like stop with the celebrations you know like let's get a move on it like especially like 2020 obviously has not been like great great so and like 2021's been all right um but and like new year's resolutions and like all of that stuff I'm just like not a big fan of you should always try to be improving in like setting goals like the new year shouldn't be like the only time you know so I hate it too because when I was like little um sometimes my parents would like with their friends like go to Disney and like they would go to the bar and then like me and my friends would just be like they're playing and that's when I didn't have an iPhone like I remember the iPhone recently came out like the very first one and my friend got one oh my dude if I'm gonna be sitting here like I need an iPhone too you know what I'm saying and I was like so jealous there is times when like this part of reason why I don't like snapchat which I'm gonna make a whole like main channel style video on because like I want that to be like more organized and like conceptual um but part of me would like with my friends like see everyone like that got invited to like the parties and stuff shoot I gotta get a move on it um I would see like all these people that would get invited to the parties and I wouldn't obviously get invited and I would see that like mainly like on snapchat I think this was like the filters and stuff and I would be like uh no like I don't want to see that that like hurts my feelings you know no one wants to be like not invited I'm not type of person I don't know if you guys like watch KKVBJ I know some of you do but Karen's like I want to be the one invited but I'll just be playing like Animal Crossing in the corner like yeah that's me pretty much like I'm very much just like on my phone or like you know taking pictures not really I mean I do drink or whatever but like I don't know I'm very much like introverted so um yeah but like I still would be invited you know like even if I choose like not to go or like I don't know I still want to have that option so I'll always like see people like together that like I want to be invited to and yeah it was just like kind of lame in a sense because like I wanted to be invited and it was always New Year like it's sometimes Thanksgiving but not that much and I didn't really care about Thanksgiving because of the fact that like I was always with my family so it was like I couldn't even go even if I was invited so I don't really like focus on that but yeah it was definitely New Year that was like always like the suckish holiday um my second least favorite holiday would definitely be Valentine's Day because like I've almost never had a Valentine and don't really care to celebrate that uh just kind of makes me bitter um and I try not to be bitter about things but it's fine and the thing is I just it's like one day and that's kind of like how I look at it I don't even know if I've like put on enough of this I'm just like making sure she's all blended so yeah it's just like that holiday is just not what I like or want to you know celebrate a whole ton of next let's do bronzer rushing the makeup rushing rushing rushing it's okay okay another thing or topic I can talk about would be like being the single one at parties because like I will say um it is difficult if you are a single person at a party like don't feel like you're the alone because like I'm with your sister or brother um for that matter being like one of the single people at parties I think that's why like the holidays for me are just so difficult because like during the year you know you're on the grind like you're not really like paying attention too much about like what you don't have I guess but like the holidays it gives you more time to like reflect in some circumstances and it's just like I find that the holidays are just a little bit more hard because like you do have more parties you do have like more gatherings and since even if it is with family like my family obviously gets together like normally during the holidays and typically um like most of time like all of my cousins like have some a significant other in some respect and like typically like normally I don't have a significant other and it's just like a little difficult um because like during the year like I mean if you're just looking if you're taking me as an individual person like having a mate or significant other boyfriend girlfriend is not like I try not focus on that because like in my heart I know it'll come at the most perfect time and it'll be like the right person for me but during the holidays like I focus on it more and I think it's just because of the fact there's more time to like think about it and then you know you're wrapping up another year and you're just like oh another year you know thinking you know oh it would be nice to have someone so I must say like it is difficult at times that's why the holidays are harder because like during the year like well I just said this but it's a lot easier because you just you're busy during life and everything and there's no like huge reflection time given the fact that you have more time you have more parties where you don't have a significant other I will say it is hard and it does it is upsetting um you're just like oh what that's why I honestly I joked around about this on my twitter but I was like you know I need like a rent your boy rent a boyfriend type thing where like you have a person that you can just like bring to parties and like take pictures with and then like after that like you know you're done um that would be like amazing so yeah um that's pretty much my thoughts on that they're just certain things this is hard you know man like so many other things in my life has have come just so naturally and um have been just fallen into place that's how I know like everything in my life will fall into place so um orderly and nice and you know if something's not meant to be it's just not meant to be so yeah okay I'm almost done I have like 15 more minutes here we got this we got this this is always the hardest part the eyebrows they are always so difficult stress me out I always like leave them to the last minute because I don't like doing this this is the outfit I'm wearing my hair will eventually dry hopefully I don't have to like reach up because uh it's kind of short but it is school rules where like the sweater goes past my like arms when my arms are down so it's good okay so I'm testing out this wet brush too and it's pretty good it doesn't pull out that much hair a plus with this brush I must say this is a really really pretty venue here oh I should put on wide angle there we go it is so pretty in here and look at the view that is going to be it for this video I had to get a move on it hope you guys enjoyed and I'll see you guys in my next vlog bye don't forget to subscribe


There are several ways we can find the distance between a line and a point. One method uses the dot product trigonometry, another method uses calculus optimization approaches, and a third approach uses systems of linear equations. So again, let's consider our problem of finding the distance between a point and a line which happens to be given in vector form. So suppose we have some vector that corresponds to the distance between the point and the line. Then we can use that vector to find a point on the line, but the vector equations tell us that all points on the line satisfy for some t, and compare the coordinates give us. Now since the distance vector should be orthogonal to the direction vector of the line, then the dot product should be zero, and this gives us a system of four equations in four unknowns. So rewriting this in standard form, writing as an augmented coefficient matrix and reducing, and we have a solution. Now remember x1, x2, x3 were the actual components of our distance vector, and so our distance will be, and so we've looked at three different ways to find the distance between a point and a line in space. We can use the dot product in trigonometry, we can use calculus optimization techniques, or we can use linear algebra. Each has its advantages and disadvantages. The dot product in trigonometry only require knowing trigonometry. Calculus optimization can be applied to more general curves, and the linear algebra method can be implemented using integer arithmetic. And it should be clear that the best method is whichever method solves a problem most easily.


Hello and welcome once again to the rugged rockhound channel if this is your first video and your first time seeing me welcome I hope you really enjoy today's video today. We are down in central, Utah And there's my good friend out there already looking around So we are here and Just off of a road called the last Chance Road. We took exit 91 Um drove on dirt road took a couple of right forks I'll put that in the little montage we did before and here we are in this valley area and what we're looking for here on The valley floor itself. So if I look at the big valley way back here behind me, so all of this All of that valley Anywhere around here we can find agate This is our first time out here. I've never been out here So I don't know what quality of agate or how much you can actually find so we're gonna take a look around We might also even look up in the hills a little bit and see if we can find maybe the source where it's coming from We might we're just gonna be exploring. So we're gonna explore For the next several hours and just see what we can find out here. They also say you can find little balls of barite So I'll just keep my eyes open and see what we can find So what'd you got Tim? Hey, it's all night So there's some gypsum crystals that are growing on the surface here Which is very common in this part of in these parts of utah Where a lot of the layers are full of gypsum and other salts And when the water comes through and rain and stuff like that, it'll work its way to the surface and will actually form crystals Look at that That's a big piece of the solid Oh bigger than other things we've seen Kind of cool Seen much else really Okay, Tim What have you found while I was over on the other side gypsum more gypsum? I've found a lot of that too So I think we should uh I think we should head further down in the valley personally. I think we're still too high up Okay, as it turns out we were in the wrong valley Um The the book's picture looked like it was just two forks, but it was actually three forks And I didn't see that so we needed to go another four miles But here we are and this valley is spectacular. It's beautiful I appreciate that because it's much much prettier than the valley we were in before Oh, it's beautiful And sure enough just right next to the vehicle I see my first piece This looks like stuff. I've seen down by cedar city What I want is really nice stuff with banding in it. All right, this looks like a much better place where they uh Wash is cutting through right here. There's a little bit of bands there There that's much more colorful Yeah, I like that it's interesting Great art Interesting Kind of like the shape Okay, we uh were back up on the road and we came back up the hill Turned out we were in the completely wrong spot. I was not paying good attention to the book It wasn't supposed to be down in the valley. It was supposed to be up here in a flat area near a place called willow springs And now I'm seeing lots of little bits of agate But I wanted to come up here because it is just A beautiful view Look at that view Okay, I was looking around and I looked in there and right in the back there Was this thing look at that That's pretty that red going through there like that Okay, uh, unfortunately my battery died. So while we were down there looking for stuff I ran out. So we kept looking Found a bunch more stuff and then came back. So I'm just gonna quickly recap with you So here's what tim found A bunch of good-looking stuff and we'll see what this all looks like after we wash it off We'll get a better close-up of all this So that's what tim found. This is what I found.  So we're gonna move from this area So this is just the one we ran into just when we decided to stop park and Take pictures basically the arrow is supposed to be is over there On the other side over in that area and maybe across the top of the hill So we're gonna go back over there now and search that area and see what we can find All right, we finally made it to the right spot. So this is the actual spot because in the book it has a picture And that's what's in the background. So going across the top here from here all the way over there Going that way all agate and it is everywhere Look at that. Is this it's what the ground is made of? Just one more agate. So now it's all about being picky And throwing away some of the stuff in our buckets Once we find the best-looking stuff. Oh my gosh, it is literally everywhere Everywhere, I thought I'd bring you back in because now you're seeing the barite structures It's actually a broken one that's got some of the nice Barite spraying out Yeah, see they kind of make a circular pattern Like this So they used to be barite and then it's agatized So it got replaced by quartz So it's not barite anymore, but it has the shape of it like that you can see And I did find this piece that I liked That's got a nice round smooth part to it. I think that'll look nice on the inside. So I'll keep that one Walking along You can see how it's kind of changing color a little bit. It's getting a little lighter Still just everywhere Agate barite Kind of at the point. We just don't know what to do because it's everywhere. I think maybe I'll keep things like this where it's the whole nodule That's what I've been keeping and then I can then I can have the fun of cutting it and see what it looks like You guys see any agate? Do you see anything other than agate? That's not agate Everything else is agate just about Anybody who likes agates and colored Chalcedonia stuff Feast your eyes This is just Staggering, you know, we're definitely seeing more yellow up in this area And that spot right there was just Let's keep going for anybody who ever dreams of a wash Where the only rock in it is agate So I can pick up any piece And agate All right, finally found something a little different it's Kind of a clay ball A little bit of quartz there, but look at that. It's like a gold sheen And looking at it closely. It looks like it's gypsum So gypsum probably filled in a little crack, you know, several little cracks going through it It broke along it and just got this Really cool look to it That's pretty neat and it keeps going right along this all the way out there Found something that were a little different Kind of got a purple and they're not they're opaque. They're not translucent Huh Might take that back. Hello bolder of agate more boulders of agate More Boulders now getting further away, of course from the parking area Getting better stuff. Hello big Bolder of agate Just more Everywhere More I can well if you wanted to decorate your house Your yard or something now where you can get enough agate to do that All right, so a quick recap Tim slid down the hill a little bit So I came back to the vehicle to get some ibuprofen for him and took the bucket back Decided tossed pretty much Everything we found before except a few things And then just put in what we felt like and This is kind of what we're going back to Combined this is kind of our combined bucket. We're sharing These are the ones we decided to keep so I'll get back home get these cleaned up Washed off so you can get a better look at them and see just what we kept Just so you know if you ever come out here That covers the hills All the way pretty much in both directions.  It's actually been about a week since we got back from the uh Excursion where we went and found all the agate, but I finally got around I've been so busy. I finally got around to cleaning everything off. So let's go ahead and take a look at all of it So it's a wet overcast day. I'm not sure how other colors will show up. They should be okay But yeah Here are the specimens That we came back with I like it when it gets the really dark yellow in it As well as some dark red lines We found a little bit of purple stuff up there too Once again, it's probably all that You know agatized Basically quartz, just don't need Just coming in different colors I like that one a lot I like the red right at the top that one This one's better right there Yeah, it's more of that purple The purple wasn't very common actually not whether not as common as the rest of these pieces That's got some good red there You can see my reflection in the water This one uh, I kind of need to cut into as well See if it's any better There's the nice big one I kept This was cool because it had a little pocket of quartz and it actually had some calcite Growing inside of the pocket. It's pretty neat. This one has some good yellow on it Yeah, right there. That's it That's where it's really nice I really liked the yellow right there I've got a little bit of yellow right there inside of all that red And this is a pretty darn good one too All that yellow and red All along the edge. The red's really good right there Yeah Such a neat area And these are some nods that we found that we're gonna cut open later Tons of agate everywhere Most of it just okay. Some of it pretty good It was a lot of fun just to show you how cool it's gotten and how what it's been You can see snow right there on the mountain behind me Fall is here It was a lot of fun. I hope you enjoyed and hope we uh We'll see us on the next video and remember there's treasure everywhere


Live from Barcelona, Spain. It's theCUBE, covering Cisco Live Europe. Brought to you by Cisco and its ecosystem partners. Welcome back to Barcelona, everybody. You're watching theCUBE, the leader in live tech coverage. This is our first day of three days of coverage for Cisco Live for Europe. Lynn Lucas is here, she's the chief marketing officer for Cohesity. Lynn, great to see you again. Thanks for coming on. Great to see you here in Europe. We were just saying it's the first time that we've done this on the continent. So another first. Yeah, another first, been so pleased to be in the US with you guys at multiple shows and now we're here in Barcelona. So it's a great venue. We've actually done a number of shows here and again, it's a pleasure having you on. Let's see, let's get right to it. What's going on with you guys in Cisco? You got some news, let's talk about it. Absolutely, as you know, we don't stop innovating. Continuous innovation at Cohesity and a number of new things. So last week we announced a new Cisco validated design with HyperFlex and Cohesity integrating for snapshot integration for backup and of course instant recovery of that critical data center infrastructure and we're calling it HyperSquared. So you get full hyperconvergence for your primary and of course your backup and other secondary applications. And those guys this morning are talking about HyperFlex anywhere, Stu. So it's like infinity HyperFlex, right? HyperSquared. So HyperSquared, love it. So you guys, how does that work? Obviously you want to be the provider, data protection provider for multi-cloud. That's a huge opportunity for you guys. So how do you do that? You'll plug into whatever framework the customer wants. Presumably a lot of customers want the Cisco framework. How does that all? No, absolutely. You hit the nail on the head. Cisco obviously one of the most respected IT leaders in the world. Tens of thousands of customers globally depend on them. I'm a Cisco alum, love being back here at the old stomping grounds. And Cisco's been an investor in Cohesity now since our series C. So they really saw the promise and the benefit of what Cohesity offers with hyperconverged solutions for modern backup recovery and to your point to the cloud. Cisco's talking a lot about multi-cloud here and Cohesity with our native cloud integration helps customers protect those backups on or those applications on HyperFlex and then instantly move them to a cloud of choice. And then as you've mentioned, Cisco has so many fantastic relationships that they're a very strong go-to-market partner with us. And when customers want to buy a solution, they can get the whole solution from Cisco, including Cohesity. Yeah, Lynn, glad we have you on because connecting the dots between something like Hyperconverged, which we've been talking about for a number of years now, and how that fits into multi-cloud is something, it's a little clunky sometimes, because like, wait, I've got my data center, am I just doing backup to the cloud? Because what we know is customers, as Cisco says, their data is kind of de-centered. It's no longer in the data center, it's all over the place. Companies like Cohesity can give you that centralized data protection, no matter where your environment is. But walk us through what you're hearing from your customers, how they look at kind of their data center versus the multi-cloud environment and data protection. Yeah, so I think customers are now understanding that it's not either or, right? There was a time when people thought, wow, I'm going to move everything to the cloud. And I really think there's a maturing of an understanding of what's going to work well for me in this cloud-first world. What do I want to put there? And then what am I going to keep on premises? So that's one of the things that Cohesity innovated our core technology, a distributed web-scale file system, spanning file system, which spans the data center and the cloud world seamlessly. And what we're seeing is customers are really using the cloud for archiving, getting off of tape, because then they get that search capability, very easy when they need to, tiering, and then most importantly, disaster recovery. In the event of something man-made or natural, many, many organizations moving to the cloud for their second site. And with Cohesity, that's very easy to make that transfer happen in a very seamless way with our capability set. So I think what we're seeing is this real maturing of how customers look at it as a real holistic environment. And so Cisco calling it data-centered, but we call this mass data fragmentation. And then with our spanning file system being able to really consolidate that now. Yeah, another thing that needs that kind of holistic view is security. I know it's something that's in your product. There was a ransomware announcement that you made last week. It tells how security fits into this world. Yeah, well, I think we all hate to say it, but that old phrase, the new normal, unfortunately ransomware and malware has become the new normal for organizations of all sizes. Here in Europe, we had that awful situation with the NHS in the UK last year, and it's happening everywhere. So one element that these attackers are taking is looking at how to disable backups. And so this is really important that as a part of a holistic security strategy that organizations take a look at that attack vector. So what Cohesity's introduced is really unique. It's three steps. It's detect, prevent, and then recover. So detect in terms of capabilities to see if there are nefarious changes being happened to the file system, right? And then prevent with Helios automatically detecting and with our smart assistant providing that notification. And then if need be, recover with our instant mass restore capability going back to any point in time with no performance issue. This is not taking time for the rehydration, the spanning file system doing this instantly and allowing an organization to basically say, sorry, not today, attackers, we don't need to pay you because we can instantly restore back to a safe point in time. So let's unpack those a little bit if we could. The detect piece. I presume there's an analytics component to that. You're observing the behavior of the backup corpus. Is that right? Which is a logical place because it's got all the corporate data in there. That's correct. So last year, we introduced Helios, which is our global SaaS-based management system. It has machine learning capability in it. And that's providing that machine learning base monitoring to see what kinds of anomalies may be happening that is then proactively alerted to the IT team. And then the recovery piece as well, like you said, it's got to be fast. You've got to have high performance, high performance data movement. And that's fundamental to your file system. Is that what I'm hearing or the architecture? That's correct. That's one of the differences of our modern backup solution versus some of the non-hyperconverge architectures is the distributed web file system, which our CEO, Mo Deren, he was formerly at Google, helped with developing their file system, has what's called instant ability to go back into any point in time and recover not just one VM, but actually at a VMWare a couple years ago, we demonstrated thousands of VMs at a time. And the reason for that is this web scale file system, which is really unique to Cohesity. And that's what allows an IT organization to not be held hostage because they can not have to potentially spend not just hours, but even days with the old legacy systems trying to rehydrate these backups if they have to go back potentially many months in time because you don't know that that ransomware may have been introduced, not say yesterday, but it might have been several months ago, and that's one of the key advantages of this instant mass restore. I mean, this is super important, right, Stu? Because we're talking about very granular levels of being able to dial up, dial down, you can tune it by application, a high value applications, you can have much greater granularity, some of the crapplications, ah, not maybe not as important, so the flexibility is key there. How about customers? Any new customers that you can talk about? Absolutely, so one of the ones since we're here at Cisco Live, so Cisco along with Cohesity, we've been working with one of the largest global manufacturers of semiconductors and other electronic equipment, Tokyo Electron, based in Tokyo, but also here in the UK on the continent, and they had one of those older backup solutions and were challenged with the time it was taking them to back up, the restores not being predictable, so they've gone with Cohesity, running on Cisco UCS, because we're a software defined platform, we offer our software on our customers, you know, choice of certified solutions in a Cisco UCS, and so they've started with backup, but they're now moving very quickly into archiving to the cloud, helping reduce their costs and get off of tape, and to disaster recovery ultimately, so super excited that together with Cisco we could help this customer modernize their data center and accelerate their hybrid cloud strategy at the same time. Awesome, and then you guys are also protecting the Cisco Live network here, what, tell us about that. Yes, so Cisco builds an amazing network here, I mean you've seen the operations center, a huge team of people, but as we all know, things can go wrong potentially, and so we are protecting the critical services that Cisco's providing to all of the Cisco Live attendees here, so should something happen, which I'm sure won't, Cohesity will be used to instantly recover and bring back up critical services like DNS and other areas that they're depending on to serve all of the thousands of show goers here. So, super hot space, we talked about this at VMworld, actually the last couple of years, just how much activity and interest there is, and the whole parlance is changing, Lynn, I wonder if you could comment, I mean it used to be backup when the world was tape, now you're talking about data protection, data management, which can mean a lot of things to a lot of people to a storage folks, it's pretty specific, but you're seeing a massive evolution of the space, cloud clearly is the underpinning of the tailwind, and it requires you guys to respond as an industry and Cohesity specifically as a company, so I wonder if you could talk about some of those major trends and how you guys are responding and how you're leading and... Yeah, I think folks have been a little bit surprised, like wait a minute, what's this kind of sleepy industry, why is it getting all this funding, I mean our own Series D funding, middle of last year, $250 million, soft bank, banked along with Sequoia of course, but really the trend as is being talked about here at Cisco Live is data is, I don't wanna say the new oil, but it's the water of the world, right? I mean it's absolutely crucial to any business these days, other than your talent, it's your most important business asset, and the pressure on the board and the CEO in turn to be agile, to do more with that data, to know what you have, because here we are in Europe, GDPR increasing regulations is super important, and so this has really brought forth the need to create holistic ways to organize and manage and have visibility to all of that data, and it's massively fragmented. We put out that research last year, massive data fragmentation, and most of that data has been kind of under the waterline in most people's minds. You think about your primary applications and data that's really only 20%, and the other 80% in test dev and analytics and backup has been pretty fragmented and siloed and it hasn't yet had that vision of how could we consolidate that and move it into a modern space until folks like Mo at Aaron founded Cohesity and applied those same hyper-converged techniques that he did at Newtonix. So I think this investment just further validates the fact that data is the most important business asset, and people are really in need of new solutions to manage it, protect it, and then ultimately do more with it, gain insights out of it. You know, just a couple of comments on that. One is data, we always joke about data is the new oil. It's even more valuable because you can use data in multiple places. You can only put oil in your car once, and so companies are beginning to realize that, how valuable it is trying to understand that value, how to protect that, and then GDPR, it's interesting. It's really the fines went into effect in Europe last May, but it's become a template, a framework globally. People, you know, U.S. companies say, all right, we got to prepare for GDPR, and then local jurisdictions are now saying, well, that's a decent starting point, and so it's not just confined to Europe, it's really on everybody's mind. It is, and you brought up the cloud before, and you know, the cloud is a new way for people to be agile, and they're getting a lot of value out of it, but it also continues to fragment their data, and the visibility, you know, in talking to a large CIO of a Fortune 100, a large organization, he's actually has less visibility in many ways in the cloud because of the ease of proliferation of test dev, and that is creating more stress, I would say, in the system and need for solutions to both provide and enhance that agility, move data to the cloud easily, move it out when you need to, but also with regulation be able to identify and delete, as you know, with GDPR, if needed, the information that your customer may ask you to remove from your systems. Yeah, well, I love this conversation, I love following Cohesity because you guys are up-leveling the entire game. I've been following the data protection space for decades now, and the problem with data protection is there's always been a bolt on, and companies like Cohesity, both with the funding, your vision, you're really forcing the industry to rethink data protection, not as a bolt on, but as a fundamental component of digital strategies and data strategies, so it's fun watching you guys, congratulations on all the growth, I know you got more to go, so thanks so much for coming to theCUBE, and it's always a pleasure to see you. Always a pleasure to be here with you guys, thanks very much. You're very welcome. All right, keep it right there, everybody's Stu Miniman and Dave Vellante from Cisco Live, Barcelona. You're watching theCUBE.


On Saturday. I'm going to Bali for two weeks. What?  It's getting better. The foam rolling is helping. It's still taking time But since I've been jumping a lot more I can add more workouts. I'm doing a lot more upper body I woke up at 178 today. So strong jumping, but second it jump a lot more I can work out a lot more without feeling like I'm getting too sluggish and too heavy and too blocky But I like what I have more strength and I can jump through it I feel stronger and it feels like that force helps me jump higher So that's where I'm at with my journey. But right now it's about getting healthy Kind of getting my whole body strong as strong as I possibly can but not like a strength phase It's different because I'm kind of just doing maintenance and upper body strength But my focus my focus is jumping Yo, I feel thick, but I feel strong They're the empty you're gonna get them to see me get super hype because I made progress I don't need anybody in the gym. Of course. I love it. It's a lot more fun But the camera helps you have a camera record yourself post it online That she gets me hype because I know people are gonna watch it and it's fun to see my own progress and to help Inspire other people so that's how I get hype when I'm in a gym. Plus it's just fun I love it. Even if I wasn't recording I would just love the action Find something that you're passionate about because when you do it for no reason, that's how you know you love it I forgot to mention in between this day and my last upper body big day. I just I'm jumping just to kind of tell my body I'm gonna be using those new found muscles Exposively and kind of translated so today super fresh feeling really strong little sluggish It's a little heavier, but I feel a really good really good energy and really good blood flow like nothing feels sore I feel great. Oh another great thing about the empty gym is you can practice a visualization either to get a crowd to Get you hype or you can on the flip side of it use this moment when you're in an empty gym to practice by yourself If you ever make it to a contest you can think back to this moment where nobody's around and there's no distractions Just you in the room you could have fun with it and enjoy that moment two sides of the same coin Still going gradual Mentally, I want to do a windmill I mean so I want to do a window, but mentally I'm not that aggressive right now So I'm just gonna throw a couple more really high ones to go get it get back in the aggression It's been a few weeks since I've really gone hard I've only been had a few hard sessions where I really go attack mode hard So I'm trying to get back that to do a full aggression because it really takes mental psychosis to go hard without any consequences So I'm getting there technique is out the window with the two-hand dribble dunk Got to bring a pack for those that doesn't have been watching for a while You know, it's what I should go with but I'm gonna come back better than ever. I'm not coming back from anything It's just you get rusty I think it's time for a little distance My adrenaline through the roof because this crowd is too wild so I got to try to keep it calm But honestly, I'm super amped my heart rate's going crazy a lot of caffeine pre-workout even I'm gonna try to take a breath because I want to go nuts and I'm just going hard So I want to have a little bit more focus. I feel too fast to even handle my jump So I got to find the optimal speed on Saturday. I'm going to Bali for two weeks. What for being a thick boy I feel really good about the jumps starting to die out a little bit But worked on a lot today feel really great about my drum super strong hamstrings still in the works But as soon as I get back to more technique work and get used to this speed I'm gonna be really good at landing and dunks feeling really good about it I'll win me. I'll do a win more for you


How's your LinkedIn headline looking? It's a simple 120 character statement about yourself, but a lot can be said and lost in those 120 characters. Today we're going to look at LinkedIn headlines that have impact in the hospitality industry. Hey, it's Leanne from conferencesource.net and I hang my hat over on LinkedIn. I mean, there's so much great content and the connections there are unbelievable and the first thing that people see when they click on one's LinkedIn profile is their headline. It's kind of like the elevator speech to the rest of your profile and a lot can be done with those 120 characters and so today we're going to look at some great examples from people in the hospitality industry that have fantastic headlines and you might be able to find some ways to tweak your headline that will just be a bit more interesting to your reader. So let's dig in. By default, LinkedIn uses your job title as your headline, but you have the opportunity to edit it by clicking on this button here, which I've shown you in my profile. Now let's look at some headlines that maybe could use a little bit more pizzazz or even some clarity about what their role actually is and I'm going to pick on my business partner Steven Ng. Now he works with me over at conference direct and he is indeed my business partner, but you can't really get a sense of what it is he does by his job title. Now, conversely, there are some great people over at conference direct who have spent a little bit more time on their headlines and it really has made an impact and it really explains very clearly what they do. My colleague Leslie Raycar out of the U.S., she's got a great LinkedIn profile heading as well as my colleague Lindsay Thule. She's out of California. What a great headline. I love hers as well. And some local talent. We have both Jessica Brett and Joanne Henry here in Canada. Again, all these people do the exact same thing for a living, but the way they've jazzed up their headline, it makes it a little bit more obvious what they do for the industry. Now looking at some hotel and destination examples, a lot of people have the word meeting sales or hotel sales in their headline. And while it does communicate what they do for people outside the industry, they might not actually know what that is. Conversely, my colleague Candice over at Tourism Saskatoon who is in sales for Tourism Saskatoon, but her headline actually conveys what she does over at Tourism Saskatoon. So this is something my mother who still doesn't know what I do for a living. This is something my mom can understand. So there's a lot of clarity in her specific job title. Now if your job title doesn't have a lot of clarity, you can still jazz up your profile. And I'm taking a look at my connection Amanda Zepie here. She's in hotel sales, but it's really clear what it is that she does. And it entices you to learn a little bit more about her. I also have a colleague, Jennifer Spears. She's a speaker in the industry. Her headline is fantastic. I love her headline. So she spent a really good amount of time here making sure that it conveys what she does. And it entices you to read more about her. Now some meeting planner examples. Did you know the words meeting planner is only 15 characters, which means you have over 100 characters still to spend on your headline.  Helen Van Dangen, I love her headline here. I just love how she's done the play on words. Sandy Byback, I love this one as well. It is so clear and it is so compelling. And you just want to get to know Sandy a little bit better after reading this. And finally, my LinkedIn connection Miriam, she's done a great job of updating her LinkedIn headline. I love what she's done here. So did these work? Did these headlines compel you to read more about the individual and learn more about them? Or conversely, do you have a great headline? I want you to show me your awesome sauce headline. So share it below or point me towards your LinkedIn profile so I can take a look. If you enjoyed this video, make sure you follow me on LinkedIn so you can see my videos each and every Tuesday. We hope you enjoyed. Have a great week. Bye for now.