Sort of sounding narcissistic. I don't really have friends. I don't keep many friends, and the reason is simple. I believe very strongly that the people you call friends have a tendency to influence you, whether you like it or not. Humans are social beings. The majority of the influence we receive are often a result of the influence we receive from others. In saying so, your friends can readily tell you who you are. Some years ago, I was taking my usual evening walk, meditating along the street. Suddenly, someone ran up to me from the other side of the road. It was an old friend. Apparently, he had just emerged from a bar that was on that side of the road. He complained that he had been calling me, but I didn't respond. He complained I had suddenly stopped reaching out to him. I stopped calling him and never visited him anymore. Truth is, back when we were in high school, we were best friends. In fact, we were so close my parents knew him. He would visit me constantly, and I would visit him too. But there is something about catching a dream and getting a firm direction for your life. You drop everyone who isn't going your way or encouraging you to become that dream. So, I dropped this guy, despite how close we were, because all he always wanted to talk about was the next party and getting laid. This is what most successful people have in common. If I know anything about successful people, it is that they have this nasty habit of choosing who their friends are. There isn't a simple. Jinron already says that you are the average of the five persons you spend most of your time with, meaning successful people know that they would become like the people they associate with. So, they spend most of their time with people who are going in the same direction as them. Even if they would party with them or drink with them, they understand that these people are the kind of people and so allow them around them. I met a man once who thought me something very crucial about success. I had visited him so we could discuss the job. When he asked for my price and I quoted a very low price, he picked me up and talked some sense into me. He made me see that I was undercharging because I was underestimating myself. He said I may not have all the money I need now. Yet, it's no reason to undercharge or to look down on myself. Then, he gave me a piece of advice that was encouraging. When I wanted to become rich, I knew I had to change my thinking first, so I went to places and restaurants rich people visited. Although, I couldn't afford most of the expensive things there, I sat there and observed them. When forced, I bought a drink that would cost me almost a month's paycheck. I didn't mind. I also visited car lots and priced new cars I couldn't afford. I did this so often, even though I wasn't rich until I had the mindset of a rich person.  No, my mindset has changed. See, just hanging around successful people affected his mind. How much more if a person who wants to succeed keeps hanging around people who aren't going anywhere? I befriended the man although he was older and we are still in business together today. To succeed, you must choose your friends. Most successful people I have met do not believe this, but you are the sum total of your environment. Your life is majorly the result of the friends you keep. Oprah Winfrey said, Surround yourself only with people who are going to take you higher. Surround yourself with people who are going somewhere because if you don't, you'll find yourself going in their direction of failure, even though you plan to succeed. When I was growing up, I heard about people who were married but had alien marriages. I heard about couples who cheated on their spouses. And most of the reasons I observed was one spouse choosing to hang around an ex or just some opposite sex they considered friends. So, while still preparing to settle down in marriage, I cut off from old friends and readily vowed to make my spouse my best friend. Most people may not agree with this, but if you know where you are going, you have to understand the price you're willing to pay to get there. You cannot succeed beyond the companies you keep. You cannot advance beyond the friends you keep. Most young people wonder that it is difficult to live a friendship relationship because they do not want to hurt the other person, even though the friendship isn't positively affecting them. But one thing is sure, 20 friends may never last a lifetime. Back at the university, I had countless friends. I was so popular and made friends with so many people. To add to it, I had read Dale Carnegie's How to Win Friends and Influence People. So, I was dutifully using the lessons there to increase my circle of friends. Yet, less than a year after we graduated from university, we all parted ways. Most left the state while some left the country, up till today. I have only one friend with whom I was friends with back in school and we contact each other once every few months. Am I saying you should never have friends? No. But successful people are so busy trying to make the most of their lives, they do not have the time to play catch-up. Successful people are so focused that they would only have time for people who are going in the same direction as them. Because they have everything to lose and so much to gain, they are very careful who their friends are and will not be compelled to mingle with folks who are going nowhere.     Eventually, there will always be consequences for the company you keep, either the company of successful people that move you forward, or the company of wrong friends that push you backward. If you are determined to be successful, then you should review who your friends are. The reason is this, successful people reserve no apologies for friendship relationships that aren't bettering their lives. Why should you if you intend to succeed? If this video inspired you, share the video. We love you.


To the right is, in the back is the sushi bar, and to the left is the Mongolian barbecue. And then there's ice cream. Okay, this is James P. Madonna from the Facebook group, Everything Is Food. I'm here at the Royal Kibachi Grill in Buffet, Rue 46 West, Saddlebook, New Jersey. And I would like to start off the video by unveiling the all-new high-quality, hand-served, scooped ice cream. This is brand new. It's making its debut. No more cheap little cups of ice cream, ice cream. I want to give a shout out to Salvatore Mercurio. I'm very happy about this. Look, the bowls are on top. The spoons are over there. Real high-quality, soft-serve ice cream here at the Royal Kibachi Grill in Buffet. As you can see, I'm going to get close. Now, normally I dive right for the roast duck, and I check for high-quality seafood and lamb, but because of how special this really is, I have to do a video of this. Okay. Isn't that lovely? And here the sign says, I scream. I scream. Look at your bronies out there. Oh, I am so overwhelmed with enthusiasm. You have no idea. You have no idea. I hope there's green tea ice cream in here, but I highly doubt it. But anyway, the lights are dim, but I don't care. As long as they have the real deal hand-scooped ice cream. All right. Hopefully the kids all mess it up, little punks.  All right, now I'm going to go check on the much-desired food. See if there's any delectables out there. As you can hear, they're playing Michael Jackson in the background. Like I told the owner, like Michael Jackson, up until he did the thriller video, then when he started changing and bleaching out his skin, you know, and started getting weird and freaky, that's when I stopped being a fan. All right. And here we go. Let me get a dish or a plate. See what's out here. Duck. Eh, I've seen worse. I've seen worse. Not bad. Get some succulent duck. It's not that busy today, you know. I took most of the succulents. Potato soup. Nah. Potatoes, peasant food. I don't eat potato. Ooh, what have we got here? No, I don't want tilapia. I don't want tilapia fish. I wonder if this is what's left of the lamb. Oh my God, they must have bought lamb out early. Oh my, look at that. I got some. I'm a little too late. I got some shreds of lamb. Lake O'Lam. This is a very carnivorous, atkins ketogenic diet first plate here. All right. Let me see if I can find any other remnants of Lake O'Lam. Hey, look at that. I found some. Not too bad. Sacrificial lamb. Shout out to Natalia Rodriguez. Salvatore Mercurio, the creator Mario Petrus. Lamb, in honor of the creator Mario Petrus. Who sent me a video claiming that he is the undisputed boss of all bosses. I told him to find a donkey and trash all the mules out there. Okay, hardcore sushi coming out early. That's good to hear. Good to see. I see my wonderful favorite there, the raw white tuna, as well as the salmon sashimi. Look at this succulent. Look at the succulent unagi, man. Look at the size of these unagi. Roasted freshwater eel. I definitely have to get some unagi, man. I gotta get some unagi. How am I gonna do this? Ooh, I love unagi. Unagi. Roasted eel. Oh, this is a memorable visit to the buffet, I must say. Unagi. Not Mr. Miyagi from the karate kid, but unagi. Unagi. That's good. Roast eel, unagi. Yeah. All right, now I need a knife, since I have no room for anything else here. Yep, any fried calamari? No, not yet. Maybe after 3, 3 p.m. they'll put it out. You know what, I don't even have room for that shrimp. I better knock this off first. Oh, I gotta get my lemons. Let me get my knife. Okay. I'm gonna get the lemons. Leg of lamb. Roast duck. And the Japanese unagi, which is roasted eel sashimi. Let me go get some lemons. I don't care how nervous they get. Screw them. People see a video being taken to get all nervous. They need several thousand elbows across the nose. That's what they need me. Hey, there's the grape leaves. Role grape leaves in honor of Mario Petrus. And lemons also. Very medicinal. Nothing like lemon water. Lemons with ice water. That's it. That's the word I was looking at. I lost my train of thought. Soul train, right? This music. You know what? I'm gonna need two hands. So I am gonna have to cease and desist on this part one of the video. Cease and desist until part two. Okay, James P. Madonna, Facebook group. Everything is food round soon. You know what? Before I get the grilled veggies, let me check out the fish. I know. I know I'm gonna get that sushi. Oh, more lego lamb. Lego lamb. Soif and Toif. I don't know. Little surf and turf here. Look at that. Mario Petrus, the creator and salvatore mercurio. Anthony Laura, Mick Von Raven, Natalia Rodriguez, lego lamb. Lego lamb. J. Cheerio. Cheerio, J. Therio. J. Cheerio from Louisiana. Lego lamb. Succulent lego lamb. Probably don't even... I know I had a lot before, but for a while. All right, you know what? That's enough. That I had so much before. I'm not gonna go hard on it. But I will do something that I normally don't do. I will get some sashimi and combine it as a Soif and Toif. As a surf and turf extravaganza.  White tuna sashimi. Some sandwich sashimi. Fresh lego lamb with salmon and white tuna sashimi. Now I'll get some of those butterfly deep fried shrimp that I like so much. That should do it, really. I never really do this. Put some wasabi right in here. Put some wasabi right in here. Little sloppy job, but I did it. Mix the wasabi in with the soy sauce anyway. Okay, so I just gotta walk carefully over to where that fried butterfly shrimp is. Don't crimp the shrimp. And of course, there's somebody there. So that's just my luck. Got platanosme doros. Okay, don't crimp the shrimp. Of course, the oil is hot enough and this guy's a real chef. Platanosme doros. Okay. Look at this. Brussels sprouts, zucchini, cauliflower. All right, you know what? I get some, much as I love cauliflower, I get some Brussels sprouts, but only the small ones, because the big ones are too crunchy. Playing Motown here all afternoon. Brussels sprouts. Yeah, only the small ones are tender. The big ones are too hard. I know that from experience, but I do love cauliflower, but how often do I see Brussels sprouts? How often do I see Brussels sprouts?  Yeah, all right. I'll be in big trouble then. That's me too. They'll throw the butterfly nets over me then. Okay, all right. This is very unorthodox of me, finding sushi foods with leg of lamb, but the leg of lamb just came out, you know, and some grilled Brussels sprouts. Okay, here we are. Roy Hibachi Grill in Buffet, Rue 46 West out of Brooklyn, Jersey. And there's the new ice cream station, hand scoop, fresh ice cream. In the background, to the right, sushi bar. To the left, you have the Mongolian barbecue ice cream. And we see if I can get a close-up shot of the beautiful, I don't know how clear it's going to be, but the beautiful lamps imported from Turkey. That's all I can get. Okay, this is the final round. I scoop myself some strawberry, some hard-serve hand scoop strawberry ice cream. There's an ice cream, there you go. Ice cream, ice cream. All right, the ice cream station's right there. This is strawberry. Believe it or not, the ice cream scoopers were very difficult to use. This lady gave me a better idea.  That's how I scooped it. The hard-serve. I guess because the spoon is sharp, see? And pointy as opposed to that very round ice cream scoop. So anyway, that's it. Staying so long for this week. Next week, God willing, I'll be here with my good friend, the Commodore Jeff Zanbello. We're originally from Boston, Massachusetts, now residing in the Canadian Maritime provinces. He's driving down for Mr. Mace Man, Rick Brown's seminar. His first visit, I believe, to New Jersey. Right in my town, okay, Lodi, New Jersey. It's going to be held at a sports club on Garibaldi Avenue in Lodi, New Jersey. Saturday, June 2nd. At Saturday, June 2nd, I will be, God willing, I will be taking a video of the event and spending time with them. And God willing, also, I will be here next Friday with Jeff Zanbello.  That's right. Most likely the Yenling. All right, so have a good, safe, fun-filled weekend and week. It's James B. Madonna from the Facebook group, Everything Is Food.  Ice cream, ice cream. You scream, we all scream for ice cream.


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Hello and welcome viewers, viewers today is the 5th of April, the Prime Minister Narendra Modi has given a call that all of us need to be together and need to fight the negativity and the darkness of this entire Corona war that we are fighting by staying together and at 9 p.m. for 9 minutes tonight to light a DIA, a candle, a torch or even a flashlight of your cell phone. That is the call that has been given by the Prime Minister and we are calling it here, DIA Jalau Bharat Joro and today we are going to ask Sadguru Ji what is this whole effort all about. Namaskaram Sadguru Ji and thank you very much for joining me and really what we thought was a positive development has become an advice that we need on this show this morning Sadguru Ji for challenging times and Sadguru Ji I want to ask you, DIA Jalau Bharat Joro is the call given by the Prime Minister but the critics have come out of the woodwork and all of them have questioned that he is promoting in a way superstition, astrology and invoking the gods and doing completely unscientific things and you know misguiding this nation not giving responses to the scientific cures and means in which to fight this Corona virus war but misleading the whole country. How do you view this Sadguru Ji? Well all these accusations would be perfectly correct. If nothing else was being done and we said only lighting the lamp is a solution then definitely these accusations would stick and they must stick. Everything possible is being done. Right now keeping the nation together is an important aspect because without people's cooperation no matter what the government does we are not going to be successful in this effort to beat the virus. So getting people together you have to do something. What is that something we can do? First day a week ago I think we clapped. Some people beat their talis and this and that. Well we will beating the tali chase away the virus. Did anybody think so? That is silly if somebody is thinking like that. So lighting the lamp will the virus go away? That is absolutely silly. It is just that human beings need some cohesive action to come together. But there are always people who are looking at things in the name of science but there is nothing scientific about this commentary that you are getting right now. These WhatsApp scientists if you have to call them that who think they are men of science but they are not. True men of science will be of a different kind. I must tell you this example. A Danish atomic scientist who is also Nobel Prize winner Nils Bohr once had a friend visiting his home. The friend as he was walking into the house he saw a horseshoe that was fixed at the entrance of the house. He said you are dedicated to science. You are a man of science. How can you believe in these superstitions that this horseshoe will bring luck for you, good luck for you? So Nils Bohr said no, no, no I don't believe in such things. But they say even if you don't believe it still works. Whether you believe or not it still works. So because a man of science knows that what we know is very little. What we do not know is immense. Having said that, we need to understand this. Life has happened here on this planet mainly because of the fire of the sun. So generally in the yogic culture, in the yogic sciences, we look at life as a composition of five basic elements earth, fire, water, wind and space. These five elements come together. The entire creation is just the mischief of five elements. When Adiyogi was asked by the seven sages, what is the nature of this existence? How is it that it is so limitless and variety of things happening? He was bored with this question, so he said like this. He said just five. The entire creation is the mischief of five elements. If you have mastery over these five elements, in many ways you have mastery over life. And hence the basic foundations of the yogic science is called Bhuta Shuddhi. That means cleansing and mastering the five elements. If you get what is called as Bhuta Shuddhi, that means the five elements in your system, if you have grasped over that, you have grasped over your entire life process. This is what yoga is about. People may be twisting and turning and thinking they're doing yoga. All they're trying to do is get some kind of handle on their five elements. In this fire is a very important aspect of making this life. See, if you want to check whether somebody is alive or dead, you check whether there is still warmth or not. Well now, whether somebody has virus or not. For this also you put a thermometer. What does it mean?  So fire is seen as a significant element which makes life happen. It's not the only thing. All the five are important. But when it comes to warding off things, fire is always very important. There are many things that I can say that people will just dismiss as a superstition. But there is a very powerful process called Kleshanasana Kriya.  What do you wash your hands with with water? Unfortunately, we are going into a severe summer. This water can become a big issue. How to wash your hands will become a big challenge in the rural areas of this country. That's another matter. So you're, you're washing with one element called water. Similarly, you can have a wind wash, a fire wash. Like this, there are different aspects. The fire wash is called as Kleshanasana Kriya. Well, this may be crudely practiced in various parts of the country. They call it this tea. I don't know what they call it in North India.  Well, people may want to dismiss this off as a superstition. But let me tell you right now, many doctors and scientists recording this, some of them are… because this is a… we have this ailment. So I'm saying some of these doctors are working in Harvard Medical School. This Kleshanasana Kriya, what kind of benefit it creates is being recorded here at the Isayoga Center. We were doing this for certain purposes, for physical health and chronic ailments and stuff. But we stumbled upon this, the children with, you know, attention deficiencies in the syndromes, ADDH and things like that, they have responded phenomenally well. We never expected this will happen. They have responded phenomenally well. All this is being documented. It will come out in a little while probably in the next year or so. Why I'm saying this is, this is the kind of impact elements have. After a hard day in your work, whatever that is, if you go back home, if you just take a shower, shower is not just about washing your skin. If you just stand under the shower for a few minutes and come out, do you feel you're almost like born again? A whole burst of new energy, every human being experiences. So what is water doing to you? Because seventy-two percent of your body is water. And the water that you pour over your body, the water that you consume has impact. Similarly fire has its impact, well you can't drink fire, nor can it touch your body, so there is a way to do fire wash. So this is part of it every day in your life. You must light an oil lamp and stay in its presence for a period of time because it will ward off many things, it will cleanse many things for your system because you are a composition of these five elements and fire is a significant part. This is not today forever, whenever epidemics happened in this country, one important thing is to have fire burning all the time in the house. This is a very important part of, you know, warding off infections and things like that.  This will do wonders to you. Please experiment and see, don't go by what I say. Experiment and see, always this does wonderful things to you. But then Sadhguruji, there will be, there will be a whole tribe of people who will come out and accuse you that you are propagating Hindu traditions, rituals, call it whatever, and you are imposing your religious whatever, your religious symbols on other people and there are other religions who live in this country and therefore this may not be a secular, a secular principle that you are putting forth. I think that's why thinking through this they said a lamp or a candle covers one more religion and if you don't belong to any, you got a cell phone light. I think everybody belongs to cell phone religion today. Everybody has a mobile phone, so even that will go. I would say that is not a good way to do. You light an oil lamp with vegetable oil, it'll make a big difference. Let it be around you. If you sleep, if you can find a safe place in your room where a small oil lamp is burning, you will see it'll make a lot of difference for you. Just being in the presence of that fire makes a big difference. It has to be vegetable oils. So you want to flash a cell phone because you have some issue or you are some place where you can't light a lamp, that is different.  That is one dimension. I'm speaking about the yogic part of it. The science of yoga clearly establishes this and we know this by our experience. By having a small piece of fire in the form of a lamp burning around you, you will see especially when you're physically not well. It is very, very important to have that. Don't just turn it off at... blow it out after nine minutes. Let it be on in your house, let it be always on.  I think I don't want to get rid of the political commentaries in the country, that's not my terrain to enter. But what I'm saying is, if you're against light, which is very important for human visual apparatus because we are made this way that we see best when there is light. So don't be against light, it's not good for you.  But we need to understand this, not just our country. The richest nations in the world are not equipped to handle this kind of viral infection. This kind of pandemic, you are seeing United States, UK, Spain, Italy not able to handle, totally out of control. The only way we could succeed is with people coming together, people participating in this. Without absolute involvement of people, we can't make this happen. We are not going to make this happen. People are saying, test, test, test. Are you going to test 1.4 billion people? You think it's a possibility? Is there such a realistic possibility that you can test the entire population? Anyway, if I test today and I test negative today, tomorrow I may be positive. So every day will you check 1.4 billion people? Yes, tests must be done randomly so that just to get the sample, wherever there are symptoms, absolutely tests must be done. But the most important thing is people coming together as one nation. Do whatever you have to do. So people who have problems with a lamp or a candle or whatever, people who have problem with light, let them come up with a suggestion, let us all do one thing in the country. So just a solidarity that we are together, we will win this together. Because if we are not together, we are not going to win this. If beyond religion, beyond caste, beyond creed, beyond racial feelings, beyond gender, if we do not come together, we will not win this war against this virus. This is a war. We have to come together. So find some other way, if you have a better way on 5th, that is today, we will do the lamp lighting, the critics, please light the lamp and you come up on 10th what we should do. Whatever you say, let's do that. Maybe you don't have a say, so you're complaining. What you're saying essentially, Sadhguruji, this is about cohesion, this is about a unity call, this is about keeping people together in the times of strife. You know, this is not about spiritualism, superstition or you know, any kind of rituals of any religion. It's definitely not. Where is it religion? Where is it? I don't know where it is in Hinduism that at nine o'clock you have to light a lamp. I don't think there's any such ritual anywhere. People may light lamps in their puja rooms or in the temples, that's a different matter, but where does anybody light a lamp at a specific time in the evening, there is no such thing. People who are lighting a lamp when sun is setting because that was the only light they had in their homes at one time. Now electric light came largely, it's gone out. So there is no such thing. I'm saying right now this has been suggested, let us do it, it doesn't matter, you like it, you don't like it, you whoever you are, please do it. You come up with another suggestion. For 10th April, we will all do it happily, all right? Because it's important that nation stands together. In this, the only enemy right now is virus. Don't create other enemies among ourselves because we can't afford that. As a nation, we can't afford that. In all this talk, please, please be conscious. Suppose we have to extend the lockdown for another three weeks or six weeks or whatever, just imagine what will happen to our economy, what will happen to our agricultural activity. Already there's immense suffering in the villages because people don't know what to do with the vegetables they have grown, whatever they have grown, they can't take it to the market, there's no market, nobody's buying it. You don't understand the complexity of this problems, there are too many problems. This must end in three weeks. If it has to end in three weeks, it's extremely important, every one of us participate and ensure that in some way we beat the virus down to whatever extent we can, that it doesn't spread without… seamlessly it shouldn't spread in the community. So let us do this, not to… this is not about, you know, you joining Bharati Janata Party or supporting a prime minister or Narendra Modi, we must understand, we must see the man as our prime minister right now, not as the head of a political party, because that's not important. Which political party he belongs to, what religion he comes from, what he believes in personally, these are not the issues for now. For now, the only thing is we need resolute leadership, which fortunately the central government and the state governments largely across the country, every state government is showing enormous leadership. Our police forces are acting with utmost responsibility, our medical personnel are acting. We know in a selfless way, when all this is happening, the citizens must just cooperate. How to bring them together? If you don't like lamp lighting, today let's do lamp lighting. After that, one day we will all blow the lamp, all right? Do whatever you want, but the important thing is the nation must come together, let's make that happen. Satguruji, Satguruji I want to ask you and many people have been curious because the prime minister has been meeting people from different walks of life and a few days ago, he met with you and several other spiritual leaders and people from various faiths. I want to ask you, Satguruji, if you could give us an insight into what was this conversation with the prime minister, was there some fear, some worries that he shared with you, what can you tell us, what can you let us know without of course revealing the greater secret details that he may have shared with you. Well, it is not a secret meeting. I thought the videos were put out also. I saw that some of the television channels put it out. So there's no secret meeting, he not only met spiritual leaders, he met radio jockeys, he met sports persons, he met industry, all kinds of people, because this is leadership. If you do not get the cooperation of different segments of the society, how will you win such a massive challenge, how will you get across such a massive challenge? So one thing the spiritual organizations and religious heads, because there were people from various religions and spiritual organizations also, these are the organizations which have an enormous reach in the society. Millions of people adhere to what we say. When this is the case, is it not very important for the prime minister to get the cooperation of these people so that they give out a call to all the people who follow them that please follow this protocol? Well, if you want to know the details of the meeting, he gave each one of us a few minutes to speak and say whatever opinions we have, what we are doing, is there any support we need? Well, some people went into elaborate description of whatever work they're doing. Some of us did not go into that because the time was limited and we didn't want to bother the prime minister who is sitting on the job full on to tell him we are distributing, you know, so many lacks of masks, we are giving gloves, we are giving sanitizer, I don't want to say such things. So my concern before it started unfolding, now it started unfolding in the last three, four days, is the rural population, the farm activity. I insisted the farm activity must be allowed to happen after this 14th. April, whatever the situation, whatever the pandemic situation with the necessary strictures, farm activity must be allowed, otherwise the food security of the nation will be severely hit. Our work, seventy percent of the foundation's work is in rural India, so we know the pulse of rural India and we know if this activity doesn't happen now. In North India, it's at the harvest time, that is one kind of problem. In southern India, from now on, from 14th April onwards, this is the time when preparation for the next crop, the land preparation begins. If we don't do this work now, the next crop won't come, that is not at all good for the country. Right now, distribution is a challenge, but once the availability of food becomes a challenge, then that is not a challenge you can handle, you know, in a situation like this. So this is a suggestion I made. Many people were talking about various things that they have done. Many other suggestions came from different people. It's not for me to talk about what they spoke, but this is what was the main submission that I made. And above all, you have to appreciate the resoluteness with both the prime minister and almost every chief minister in the country is going. Whatever issues you have with them, whatever opinions you have about them, this is not the time for that. This is a time that we come under the umbrella of the administration and do the best that we can do. That's so very well said. It is in a way common sense, but common sense is not very common and therefore it's so important to spread this message. Sadguruji, we do hope that what you have expressed, every single citizen of this country comes together at 9 p.m. tonight for 9 minutes, lights a candle or a dia or a torch or a cell phone flashlight. And as you said, you know, even politicians from different sides of the fences, every chief minister, every minister in the central government and of course, led by the prime minister and his entire cabinet, we hope all of them come together just for the unity of India, just to say that, and I want to ask you, Sadguruji, before you go, what are you going to be doing at 9 p.m. this evening on Sunday? Well, tonight what we do, we will record it and send it to you. We'll do something spectacular. When we do something, we better do it well. Okay, so may I make a special request? Can we connect to you technologically, virtually at 9 p.m. so that we see the spectacle that you put out, something that will motivate this entire country, the light that will spread will actually light up every single dark corner of everybody's homes and every corner of this country? Yes, we can do that for you. Thank you very much, Sadguruji. Thank you for joining me on this episode and today is a special episode. Thank you very much for speaking to us and giving us the importance of this entire, entire move of Diyajalau Bharat Chor. I don't know if you see the flames in the background. Do you see the flames in the background? Yes, I can. Yes. And I didn't miss it. You were telling us the importance. This is a mural of Yogi's life's journey starting from earth, fire, water it is going. This is considered, I don't know if it's a fact, but many people say this is the largest mural in the world. It is 2,880 square feet of mural showing Yogi's journey. As always, thank you very much for joining us. Namaskaram and a big thank you on behalf of our viewers, whose hand you have been holding through this entire difficult journey.


From San Francisco, extracting the signal from the noise. It's theCUBE, covering Console Connect Live 2015. Sponsored by Console, there's your host, John Furrier. Hey, welcome back everyone. We are here live in San Francisco, the Masonics Center in Nob Hill in San Francisco. This is theCUBE, SiliconANGLES flagship program. We go out to the events and extract the signal noise. I'm John Furrier, the founder of SiliconANGL, show my co-host, Jeff Frick, general manager of our CUBE business. And again, Console Connect Live 2015 is the event. This is where the action is happening. It's not, it's a very nuanced event, but all the big under the hood, down and dirty, in the engine room of innovation of the enterprise infrastructure is here, while Apple's having their big event in San Francisco underneath is where it's all happens. Our next guest is Craig McKesson, executive vice president of T5 data centers. Welcome to theCUBE. Thank you very much, good morning. It's a pleasure to be here and excited to be part of theCUBE. So Jeff was and I were talking on the intro about, this is the engine room, a lot of innovation happening. Very nuanced, not a big fanfare in terms of volume, people interested. It's a boutique community of geeks and engineers who are building out the next generation transport, packets of being hijacked by China, DDoS attacks. We all know about what's going on in the press, but real innovation happening in this modern era of cloud computing, customers want connections that are reliable. And the old days was like, hey, just connect to your wide area networks end to end, put a box and you're done, not as easy. That's exactly right. I mean, this really is where it's all happening. You know, these are the technologies really that enable companies to stay in business and evolve with the speed of modern business. Obviously you mentioned the Apple event, amazing company, great products out there right now, but without technologies like this, the apps that you pull up, the apps that allow businesses to function every day, really wouldn't work. So the Apple kind of teases out through what I call the Netflix factor. People get used to the preferred experience of APIs, always on apps, pulling up iOS, Android, kind of diversity of new software, hence packets. And so, talk about T5, your business and what are your customers looking for? Because now they're thrust into this, hey, your old and stodgy siloed networks, that's not what users want. They want diversity, they want the iOS apps, they want APIs to their data from, whether they're a Salesforce data or enterprise data. What is the new environment that your customers and what are you guys doing around this? That's a good question. So T5 data centers, we're actually positioning it as not your traditional data center environment. What we are here to do really is enable our customers IT environments and IT strategies. So we have a national portfolio of data centers across the US, serving primarily the larger enterprise segment. As you know, with the emergence of cloud technologies, the way our customers are buying IT is definitely changing. They're not necessarily doing as much of the large dedicated suite type infrastructure, but looking for smaller deployments and the ability really to deploy in a hybrid environment, connect to the public clouds, like AWS and the Googles and the Microsoft Azures, things like that that enable their architecture. And so that's really why we're here and why we're a proud sponsor and partner of console, is really to allow our customers now to enact on those strategies that are going to make them successful in the future. And what do you see that they can do now with console, the promise of console that they really couldn't do before? Why is this an important moment in time? So with the emergence of cloud technologies, companies are really evolving more into an on-demand type of culture, right? So instead of having to pay for a lot of dedicated hardware and resources, technologies like console will allow them to create virtual connections into different environments, on-demand as they need it for whatever workload they're trying to support, whether that's big data, or if you're in a certain vertical at T5 or really starting to look at focusing in on the media and entertainment vertical, that business historically has been very project-based and there's been a disconnect between the project-based nature of their business and the way data center, compute and storage services are sold, right? So we're looking to utilize technologies like console to better align our service offering with our customers' needs and really, that's how this is becoming a game changer. What is the new requirement? I mean, it sounds really easy. The old days was connect boxes end to end. Why is console, and why is console connect important? Is it the ecosystem? Is the fact that people want multiple clouds, not just one data center, private clouds, how do we hear VMware talking about unified hyper cloud? What's the big thing that's tying, making all this work? I kind of like to use the analogy of Baskin-Robbins, right? There's 31 flavors at Baskin-Robbins for a reason. There's hundreds of cloud opportunities and options out there for customers as well, depending on the type of workload that they need. And so for a company to invest the time and resources to allocate and connect into all of those different types of environments really isn't feasible. So technologies like console really allow companies to make those connections that they need when they need them and how they need them. And so, I think, again, that's really what's exciting about this and how it's going to change the landscape. Do you guys see hybrid cloud deployments in a lot with your customers? We do, we do. I think if you can step back and think, yeah, IDC I think has said that 50 to 70% of enterprise users now have some type of cloud deployment, right? The majority of those really are hybrid environments, right? So there's always going to be a need for your difficult on-prem type of environment, but certain workloads are then bursting into the public space, or they're setting up their own private environment. And so it's intuitive that anytime you have a pendulum swing from right to left, it's going to settle in the middle in more of a hybrid type environment. So is the console ecosystem and the whole value proposition a cost driver or enablement of new capabilities, or both? It's really both, it's really both, right? So if you step back and think, console itself is going to enable a whole lot of efficiency within the market. But it's also going to, because you're driving efficiency, you're also going to minimize costs as well. So from a pure networking perspective, instead of purchasing dedicated circuits between points A and B, that you may be utilizing 20, 30% of the time, console will enable you to create those circuits and utilize them 100% of the time that you actually have them dedicated to you. Craig, you mentioned that there's hundreds of cloud applications out there. And I think we spend so much time kind of focusing on the big ones, right? We focus on the big public cloud providers, we focus on the big applications that everybody knows, Salesforce, et cetera. But talk about how kind of there is this growth of so many other specialty applications, smaller applications that are cloud based that we don't necessarily see, they're kind of below the radar that really speaks to having this ability to have this multiple direct connect environment. So if you think about all of the different ingredients and functions that there are in a typical business environment, right? Each of them may have their own types of applications that are needed. And so, from a software as a service perspective, it's much more efficient and scalable to offer those applications on a software as a service head model, right? As opposed to selling the individual licenses, right? And so, as a result, you're seeing rapid, rapid influx of those types of offerings out there. And again, console is going to allow the companies to pick and choose which applications they need when they need them. So I got to ask you about IT, IT transformation, something we hear about all the big shows, IBM, VMware, Oracle, all the big older vendors, HPE, you know what I mean, they're all out there. But now, private and hybrid cloud, well, on-premise and private cloud, and you have public cloud, creates hybrid cloud, which we found from asking every guest is just like distributed computing. It's an outcome of engineering. So I got to ask you a question. What do you say to the folks out there that are kind of on the sidelines? I'm doing it the old way, I got my data center, we're doing zero cloud, maybe some shadow IT out there, on some Amazon for some test and dev, nothing critical, but I got to evolve. I have old antiquated, WAN links sitting there with remote branch offices and I got to really do something. What is the direction? What do you tell that customer? What is the message to that IT, CIO or executive? Well, I think that's a good question. It's fundamental to the T5 data center's service offering, quite honestly. So we build enterprise grade, high quality, highly efficient, highly redundant facilities, right? So the data center's that they would build themselves. And so, but we also then give them the opportunity to create that hybrid environment and kind of stick their toe in the water, if you will. So we tell them that we will give them all of the security and the trust and the reliability that they're used to having on their own, but the ability to enable their future business needs. What's next for you guys? What are you investing in in your data center and your products? What's the key investment areas you guys are looking at bringing to your customers? So we're always looking at new markets, right? So we've got seven projects around the U.S. now. We're looking at establishing a broader footprint both in the U.S. and internationally. Within the data center, we have recently partnered with console, right? So we're looking again to what technologies can we bring in to help enable our customers? We're focusing on certain industry verticals. For example, we have large data centers in Los Angeles and large data centers in Atlanta. Report just came out that Georgia and Atlanta region is now the third most important media entertainment hub in the country between Los Angeles and New York and Atlanta. Georgia is number three. Number three, given the number of state incentives that have happened there, a number of TV shows and studios being built. Interesting. And so what that's creating is a lot of trouble, right? And issues between onsite and out-location activity going on in Atlanta and the need to get data and compute and storage resources back and forth between New York, Atlanta and LA, right? We're really excited to utilize technologies like console to enable that kind of collaboration and ultimately cost savings to that segment of the customer.  Where's the line for console's market? Is it small, medium-sized enterprises at large? How would you describe, how would someone know, and I'll see if they're paying for it themselves, but where's the threshold where someone says, hey, build my own or go do it with console? See, that's the excitement, right? So it's really leveling the playing field. So those small, scrappy entrepreneurial businesses that didn't necessarily have the resources to buy all those dedicated circuits back and forth, now can jump in the game and roll up the sleeves and compete with the big boys, right? And conversely, the big boys can also evolve their businesses and act a little bit more nimbly as well and better compete with the smaller, up-story companies. So it's disruptive. It is very disruptive. So you see some entrepreneurial activity coming out of this. Oh, very much so. Very much so, yes. All right, final question. For the folks watching who aren't here, what is this show about? I mean, this will be watched by all the press, analysts, it's very nuanced market. What's this all about here? Is it an easy, a whole new market category? Is it an opportunity for new revenue, customers? What is this show about? Well, you mentioned it before. It's really about the ability to establish ecosystems, right? And when you are able to allocate resources from a lot of different directions and a lot of different perspectives into a certain problem, the probability of solving that problem is much greater. And so technologies like console are definitely a disruptor within that space. And we at T5 Data Centers are excited to be on the forefront of it and I'm just really excited to be here. Greg, thanks for coming on T5 Data Centers. It's a hot day in San Francisco. The jackets are off, first time on theCUBE. We have the jackets off all day, no AC. 100 degrees of San Francisco. They're rolling in packed cows behind us. You can see console connect live is going to be a great show. Again, this is a thought leader, the real leaders in networking and technology bringing whole new modern infrastructure to the table. We expect to see great things from this and as you know, the cube always breaks down the hottest trends and we're bringing that to you more. Live from San Francisco after this short break.