They tricked you to think that this is all fun and games or they call you a content creator or influencer or just a regular person. You got 300 followers, 500 followers, it doesn't matter. You're still making content.  You're working for them for free and you're not getting paid. Being on social media is worse than signing a bad record deal. Run that clip. Look at the music industry as these artists, they signed their rights away. They gave away their masters or these different executives. They took advantage of these artists and I would never do that if I was in a position and I would always control my master. You signed your masters away for free. If you're on social media, you agreed to let them use your content, repurpose your content, have it, they feel free. You agreed to promote their platform. You're actually making content for them which they're selling ads against and you're not getting paid anything. And you've never questioned it one time. So anything that's free, you're the product. That's like an artist going into the studio for 10 hours a day and making an album every single week and never receiving one royalty. Because that's what we're doing.  If there's no platform and nobody's making content, then there's no revenue model for them to make money from. Never thought about it like that. You're literally working for them and you've never got paid for it. You don't own your content. You gave the rights away as soon as you signed up for it and you want to complain about Diddy. Y'all got 360 deals for free and you okay with that? I've never heard one person complain. Think about it.  You got 300 followers, 500 followers. It doesn't matter. You're still making content.  They are the business. You're working for them for free. You don't have any control of what they do. You can't control who you reach. You don't control your content and you're not getting paid. Now, there is a truth in the fact that if the product is free, you are the product, right? We've seen that time and time again. That is the model of the internet. User generated content is where we hit scale. But I disagree with a whole lot of this shit, right? Yeah, same. Just because of the sensitive topic of actually being in the industry, seeing what artists deals look like and the choice you have to wake up and create social media and be on there, right? So yes, I think it rings true that for sure. Yes, they use your content. Yes, they have rights to continue to use your content. You're helping build their platform. 100%, right? But one, they're building it on the aggregate of everybody popping out and being active on the platform. They're not building it on the individual head of the artist and I go on a tour and now I just individually sold these tickets and then you're taking my shit, right? Yeah. Like that's one thing. But let's look at what deals really look like when we talk about artists. One, you're in the deal and it's contractually obligated for you to be able to, like for you not to be able to leave that deal until you have a certain amount of metrics you hit, right? You also are getting a loan. There's no loan occurring on social media, right?  On social media, duck. Yes, they might be to use your content but you still own the content. Like there is more licensing than anything, right? Now that might not be the technical term when you get into the real legal aspect of things but you still have the ability to take your content on different platforms. You have the ability to stop posting. You have the ability to like literally delete your content and it not be seen on those platforms for the most part, generally speaking. On top of that, the opportunities, they blew up on social media. Rashad, who's speaking? We have blown up and built a massive like base on social media. So the opportunity to me is so different. You can't say that it's worse.   Like, bro, they kind of screwing you over and just leave the record deal out of it. Then I'm all with that. But once you compare it to a record deal and how bad these record deals really are and how you actually lock down and they taking your life and your product, nah, bro, it's different. Stop what you're doing. We gotta interrupt you to let you know you can win $20,000 by submitting your music to tulost.com slash collab for the crown. We're looking for the best songs and we're partnering with Tulost. So if you think you got some great music, if you think you got the goods, go to that site, tulost.com slash collab for the crown, check out the instructions for the contest, win up to $20,000 and make sure you put in no label when you create your profile on Tulost so you can make sure you get three months completely free. That's tulost.com slash collab for the crown. And again, when you sign up, put in the code, no label, all one word, and you will get three months completely free.  Peace. Yeah, I agree. I think it's the part it's not thought about like the long term ownership aspect because I've taken my TikToks and posted them on Instagram. We've used them on the YouTube channel.  Not without some type of very intense legal battle. And then I think to the point about not being paid for the content, I don't know, I think that's really similar to the streaming model in a sense. Like I give them that, right? Like, hey, if you're a creator with 500 followers, you're not getting paid as much as the creator with 500,000 followers. Just like, if you're an artist with 1,000 monthly listeners, you're not getting paid as much as the artist with 10 million monthly listeners. Or not at all on social media. So there's a lot of people who aren't getting paid at all on social media. Yeah, exactly, yeah. And you know, which I get, man. You know what I'm saying? It's a battle of attention. Like we gonna pay who gains us the most attention. Which like I said, that's the only real similarity I kind of see between data music. It's like, you know what I'm saying? Like, but that goes back to the creator and then the artist themselves, right? Because every artist isn't gonna get 10 million monthly listeners, just like every content creator is gonna get a million followers. You know what I'm saying? It's just the reality of the nature and you know what you're dealing with. Now, I will give them this. I think both industries are similar. And the fact that they are both pushing for the creators to monetize their audience and not really look at the platform to pay them, right? Instagram was like, go get these motherfuckers to give you these badges, right? Set up these subscriptions, you know what I'm saying?  Same where labels are like, yo bro, go build community, man. Go sell some experiences. Go put X, Y, Z together. Merchant stuff that you can sell to them. Those two similarities I see beyond that, when you talk about the ownership of things, the license into your point, how long you're contractual obligated to these people, that is what makes it vastly different. And then check this out. He threw out the term 360, so yeah, we've complained about Diddy, but then we already signed in 360s for free. That is not the same. If I am an artist and I'm in a 360 deal, I'm dropping music on this streaming platform, got it, that's my money. And then I drop some merch, got it, that's my money. I do a tour, got it, that's my money. The label is taking a piece of all of that. But if I'm on Instagram, and then I go drop some content on TikTok or YouTube and I make some YouTube ad revenue, Instagram's not taking that money. If I go drop some merch on Shopify, Instagram is not taking that money. If I go do a live show, they don't get none of that money. They show what we about to do, you know what I'm saying? Like, so it's a vastly different agreement. And I think if you consider free marketing costs, and the level of being able to build your business up for the cost of social media is nothing. That's what's allowed so many businesses to be able to grow the way they have in a way that you couldn't do in the past. I have distribution for free to get this attention in ways that I never could before. Yes, they might be monetizing it. Now, when you get into privacy and how people feel around that, that's a different conversation, right? And what data you want to be seen or not. But in terms of just a sheer opportunity when we're talking about economics, because that's what he's really referring to, more of the economics of a record deal versus a social media deal, if you will. The economics for the individual who's trying to actively use it as an entrepreneur, especially a business person, far outweigh the economics of a record deal. Yeah, so that's the point that I kind of was thinking about too. Like, I'm wondering if Rashad was speaking on like the actual content creators that really do get deals, because we know, I mean, like, certain platforms would strike deals with certain creditors on, say, reach a certain level, but that's like 1% of the influencers, the influencers in their base. If he's talking about them, I get it. If he's talking about just, like, the everyday content creator, you know what I'm saying? Like, to your point, the one is making videos to grow his business, but you know, he don't know he might pop in three months and get 500,000 followers out of nowhere. It's not the same. It's not even close to the same. No, it's not. It's not. But keep on posting it and bringing out those takes, man. I appreciate their content, but that one, nah. Can't let that one run, man. A 360 deal is just a whole another thing in social media, you know what I'm saying? And it will be wild for us to all be using social media and they wouldn't be using social media if it really was as bad as a 360 deal. But let's get into this next topic.


Festival of the Dead, Festival of the Dead or Feast of Ancestors is held by many cultures throughout the world in honor or recognition of deceased members of the community, generally occurring after the harvest in August, September, October, or November. As an example, the Ancient Egyptian Whacking Festival took place in early August. In Japanese Buddhists' custom the festival honoring the departed deceased spirits of once ancestors is known as the Bonn Festival and is held in July or August. This annual festival begins with participants flocking towards the ocean with gifts, messages and lit lanterns for the deceased. All of these gifts are found in small boats which are then released into the water at midnight. For the Hindus the ritual done for the dead ancestors is called the Tri-Pakja. It is based on the Hindu lunar calendar and the period lasts for 15 days, falling towards the end of September. In Nepal, the popular festival of Gayjitra honors the deceased and is observed in the month of Dhadra, the date of which corresponds to the first day of the month of Gunpla in the lunar-Napalir calendar. The Roman Catholic Church celebrates three days of all Halotide from October 31 to November 1, marking all Saints Eve all Saints Day and the second of November as All Souls Day. The Mexican holiday celebrated at Halotide is called Dia de los Muertos or Day of the Dead, prior to the Spanish colonization and the conversion of local people to Christianity. This festival was celebrated in the summertime. In many cultures a single event, Festival of the Dead, lasting up to three days, was held at the end of October and beginning of November. Examples include the Peruvians, the Pacific Icelanders, the people of the Tonga Islands, the ancient Persians, ancient Romans and the northern nations of Europe. In the Inca religion the entire month of November is Aya market, which translates to Festival of the Dead. The Chinese and Buddhist festival is called Ghost Festival. In the 21st century, European traditions mark the celebrations of Halloween. It has been thought that the three-day festival of the dead is a ritualistic remembrance of the deluge in which the first night, Halloween depicts the wickedness of the world before flood. The second night then celebrates the saved who survived the deluge and the last night celebrates those who would repopulate the earth.


The following is a clip from my popular YouTube livestreams answering your questions. If you're brand new to my channel, don't forget to hit the subscribe button, hit the bell so you can be notified of new videos. And if any time this video resonates with you, please hit that like button so I can be seen in the YouTube algorithms.  It's direct, a little tough love, and a lot of heart. And occasionally I use expletives to enhance the sentence. So if an F-bomb or two isn't your cup of tea, I suggest logging off right now. Lastly, these are my thoughts, my perceptions, my opinions. By no means do I suggest this is the truth. You have to decide the truth for yourself. I'm a bit of a contrarian, so my advice goes contrary to public opinion and traditional expectations. All right, take it away, Jonathan! A man might be scared to be in a relationship. So, you know, before I jump into this, there was something that came up that I wanted to share with everyone. And it was a post I read on my channel where someone, a woman was stating how men seem to be very needy these days in relationship. They tend to be very needy and requiring a lot of communication, a lot of connection, a lot of validation. So this is, I've heard, and this isn't the first time I've heard this. I've heard this many a time from women that they've noticed this propensity of men being a little bit more needy than, say, those alpha males, those bad boys that are in control, they've got good social skills, and they've just noticed that it seems like there's less of those types of men and there tend to be more men who are needy. Now, sadly, a lot of coaches characterize this neediness as feminine energy. And while I don't like characterizing it from the premise of a gender, per se, because I think it's, you know, neediness actually comes from fear, I'm just suggesting that this gets discussed a lot. And I think, by the way, and this is true for women as well, I think neediness is something that we are all experiencing to some degree. Because as I shared in a previous live stream, and this relates to a podcast I was listening to the other day, that we are experiencing what's known as an intimacy famine, an intimacy famine. And what that means, when we think of intimacy, I always refer it to, into me, you see, into me, you see, in other words, you can see me, you can really see who I am, warts and all, like the good, the bad, the ugly, and you, and really what I also think intimacy is really about accepting a person warts and all. And sadly, and I do believe the pandemic, the shutdowns amplified this desire that humans are desperately wanting connection, they want connection with other human beings. And, and I know this is confusing to a lot of women, because that desire for connection oftentimes makes men come on stronger than they wouldn't otherwise do. Because certainly men are driven biologically to, to conquer and hunt and, and, and to have sex with a woman. That's why I'm so tired of the rhetoric when you're, when you're listening to those coaches that men are natural hunters, and that they want to claim you and all you have to do is sit back and do nothing and just let them do all the work. Well, is that really a good strategy? If you allow that to happen, but he's only really seeking a sexual connection with you, is that a good strategy to operate from that place? I don't think it's a good strategy. I think it's a terrible strategy. And this is why I mock it so often. And I'm here today's, today's broadcast is really going to go into the deeper emotional challenges both men and women, both are experiencing these days. And I think it's important to recognize that there is this intimacy famine going on. And what's happening is men and women alike are seeking connection. They're seeking a bit of companionship. They're seeking physical connection from a sexual perspective. And yet many people aren't able to cross over into that area of commitment to cross over into the emotional responsibility to be in a relationship. Emotional responsibility to be in a relationship. Yes, emotional responsibility, that ability to take on someone else's emotions, but not just taken on, but also genuinely care for someone else's emotions. I want you to think about this for a moment. Probably the most important thing amongst many in a relationship, but I would say it's really should be the top of the list is trust. I know some people think it's chemistry. I look at women's dating profiles. I have to have chemistry. I have to have chemistry. I have to have chemistry. I have to have chemistry. Well, you're hyper focusing on chemistry without really understanding what's required in a relationship is something greater. And that's trust. And what I mean by trust is, does this person care about my feelings as much as I care about my own feelings? In other words, are they going to look out for my best interest? That's trust. That's real trust. And I think when I said earlier, that takes a level of emotional responsibility, not physical responsibility.  Because for a lot of men, the trade-off is I got to come inside you and I make you come, so it's an equal exchange. Okay. In fact, this is one of the reasons why men think a lot of men think they're good lovers if they give a woman an orgasm, but that's only one piece of the equation. What humans are thirsty for is at least, and I can only speak for my female clientele, is can I trust this person? And I don't mean trust from a place of fidelity.  This is why ladies, I say this over and over again. It takes about a hundred hours of face-to-face time just to get to level one of trust, just to get to level one of trust.  Can you, can trust be built in three dates? I don't think so.  Why? These are eight separate conversations to determine if you guys are compatible with one another. Can you really work together as a team? Well, and when I mean by work together team, let me reframe that. Are you really compatible with one another to actually become a team at a later date? But Jonathan, all the dating coaches tell me to not interview a guy and don't put any pressure and just go with the flow because the men just naturally know what they're doing.  You know, it's interesting for the 20 and 30 year old guy who's on the hunt for a wife, he's thinking intentionality. He wants the mommy of his children. He is vetting you from that perspective. Take the over 40 crowd, the predominantly divorce crowd.  They want to spend time with someone. I'm not saying all a big percentage. They want someone where they can have companionship connection at sex at their beck and call, but it doesn't mean that they want to grow with someone. So how are you going to determine ladies before you have sex? Ask better questions. And I'm here to say, by the way, if you need help with that, check out the link to a free discovery call with me to see if working with a coach is right for you. My whole area of expertise is teaching out a pre-qualify that your prospect. But Jonathan, I'm not supposed to do those things.  And worse, you don't have time to have sex with the wrong person and find out six to eight weeks later. Stop buying into the traditional narratives that have been sold out there and start taking charge of your relationship destiny. Don't leave it up to the guy. By the way, why is the number one search term for women? Men are commitment phobic. Why do men goes? Why do men disappear? Why do men ignore women? We're going to talk about that in a moment. There's a reason for it. But by the way, if there's a reason for it, then maybe you should be thinking, you know what?  Maybe I should really get to know this person at a deeper level to build trust in the relationship before you give your heart to a man. It's my invitation for you. So coming back to this neediness, the way I started this conversation, it's just I've noticed this for men and women alike. And I think we are in unique times, unlike ever before. And I think part of the problem is we no longer live in tribes. We no longer live in villages where we feel surrounded by people who genuinely love us. And because of those people that surround and genuinely love us, we didn't have to put so much pressure on one person filling all our needs. In fact, here in the United States, we are suckling on the nipple of I need you to love me so I can feel good about myself. I need you to love me so I can feel good about myself. I need you to love me so I can feel good about myself.  This is why I wrote my book.  A journey of, by the way, plug for my book. There's a link below, a journey of personal development, self-help and spiritual work. So you're not dependent on someone needing to love you so you can feel good about yourself because that's what love would do. And that's how love would respond for yourself, to put that loving energy for yourself and to heal that little child inside of you that's hurting, that doesn't need mommy or daddy to love you anymore for you to love yourself. And this is true of men and women alike.   You guys know how I feel about that. So again, my invitation for you all is take charge of your relationship destiny, don't give it up to a man.