What's up everybody? Jason here for jasperjasecasebrakes.com 2022 Top Series 2 Baseball Doubleheader 2 Jumbo Case Break Random teams number one just sold out and we're giving away a hobby case guys So all you had to do is buy a spot at this break or be in this break to get a chance to win the hobby case So first we'll do the break we'll randomize the 30 customer names of the 30 teams Remember note that common ship that everything else will then at the end of the break We'll take the 30 names randomize them only and the top name gets a free case Which I have over there 12 box case a series 2 hobby, which is well over a thousand dollar value right there So congratulations to the customers that won in from a pack filler from Doug down to Michael everybody else bought in straight up So there you go guys. Good luck Let's dice roll it and it's a 2 and a 5 for seven times. Good luck one two three four five six and seven Seven times Tony Donna Greg seven times one two three four five Six and seven seven times seven times red socks down to the Miami Marlins So Tony Red Sox Jeremy Astros Ryan you have the white socks Doug with the Dodgers Chris with the D-backs Dennis with the Angels Richard with the Rays Michael with the Braves Kevin with the Rangers John with the Royals Chris with the twins Richard with the Mariners Jeff with the A's Andrew the Tigers Robert with the Padres Brian Borges with the Cardinals Tony with the Phillies Tyler you have the Mets Dominic with the Orioles Michael with the Guardians and Brian Press not with the Yankees and Giants Matt with the Reds Um Dominic start with the Pirates Chris walk with the Cubs Adam with the Brewers Charles with the Nationals David Duffy last one Which are Rockies Richard with the Blue Jays and Greg with the Miami Marlins? Now if anybody does want to make any trades, I will leave the trade window open And what I'm gonna do is I'm gonna turn on our top camera That way I can kind of start ripping Open the case now again if you see me opening the box is don't think that I'm going through the cards It's just to rip it open so that way I can kind of get a little head start for you guys That's it.  So You said I'm gonna open up the case Open up some boxes and just start pack stacking some of them By the time I get done with like the first box or so if it's not sold nobody else has made a trade then We'll just pull the trade window and we'll start the break. So again guys I'm gonna open up the first box you guys can see from the top camera Just opening it and it's gonna start pack stacking that's all there is a box topper right here I'm gonna have a two silver packs which I usually like to open up and hold till the end. So Talk for trade. I'm gonna finish this box if I don't see anybody else chatting Then we're just gonna close it guys if you guys want to trade with each other You guys can do that too You really want to get a trade in if not stick to what you got Also to you guys we're not really top-loading too much rather other than the short prints numbered cards autographs relics We are obviously gonna top of one or Frank goes There is any and then I believe any of the super super short prints as well Which I believe like I said, they didn't have them in the checklist originally But I believe there are a couple super super short prints and Teddy said he's only seen Julio Rodriguez And he's done like three or four cases but I believe the super short prints in this Where Bobby wait Julio Spencer Torkelson There's wanderfrankles and silver packs So silver pack rookies as well pennies leave Let's close the trailer guys. Can I just pack stack the first box here are the silver packs? And here was your box topper Probably put them To silver packs I'll rip over one more box and then we'll go to the next three trade turn To silver packs. Let's go with these first three first. All right, so again guys I'll try to catch anything That as much as I can of course, but then if not the shipping team, of course is a Second line of defense. So the good thing is that some of the short prints should be Flip backwards as well Texas Rangers Geon Carlos Stanton Johnny Hernandez Gavin Lux little gold Josh Lau home run challenge pick the game For Bryce harbour in the Phillies New York Mets I like my know Jeff McNeil with 2022 Well, Fonseriva's and to 499 Carlos Santana for the Royals Don't know congratulations And we have a relic Wade Boggs. It's pretty nice little silver slugger medallion relic should be 130s. That's Red Sox Which is going to Tony Fred Phillips and O'Neill Cruz auto Lopez rookie So that's O'Neill Cruz there. I Think I have a sharpening coming up. So I'm pulling it out and then this card is flipped backwards Which there you go O'Neill Cruz sharpening So there's our first little sharpening of the break So that's the base down there and this is the short print right there.  She's like the dog ate the paper Hold on one second guys. Oh, it was weird and that's pirates Dom all right.  That's for the Boston Red Sox When a Tony lasso stack here to finish off the last box To 499 Andy Ibanez We'll talk tease. All right. Well, there was no autograph in this, right? Just two hits. Did they change it to two hits? Now it says one autograph in two relic cards Does that make me believe that potentially there's an autograph hiding here? Right, I don't miss an autograph. I know that for sure So maybe there's an autograph hiding in the silver packs. Like I said, I didn't see no autos So right now we'll go through the silver packs once we finish the next three boxes here That's something to look out for To 499 Chris sale Dica Frank Robinson No, this is jumbo Rex jumbo has has two hits and one has three hits total. I believe there. I just read that, right? Yeah, one autograph in two relic cards Hobby for sure is one hit either or but this is this jumbo. So that doesn't apply That's Lynn. And here's your first relic here little medallion there of Cal Ripton, Jr. Juan Soto Look really cool.  We're actually just giving away a hobby case Gavin Lux a relic card of Craig B. Joe Statistically speaking or statistics I'm just like really zoned in on finding these like super short prints of torque wait and And Julio, but I just don't know if they're gonna be in the short print like Like backwards or they're just gonna be mixed in so that's why I have to pay extra close attention It'll pick the game moogie bets home run challenge for the Dodgers 299 we have Matt Brash Damn, it was a lot of different meets man. That sounds great Give me yourself some options. I'm sure it's not just for you, right? It's for the whole fan So you probably have like one kid that wants like this and then you have yourself that wants by this that and That's awesome, dude. I feel like it's hard for me to do something like that cuz I you know I find that too big especially when I go to my mom's it's just my mom my brother Maybe my sister there with my wife. So it's like I can't really buy too much stuff So I usually just get like hot dogs and hamburgers, but Sometimes I kind of want sausage links and then you know Get this and get that True you true true true you do have leftovers for the next day All right guys, I'm getting a little nervous here. I haven't we haven't seen an autograph yet unless they're in the silver packs, but Thankfully here's one Spencer Strider for the Braves But I don't know if you answered my question earlier, right?  I mean you don't you don't go to like a different market, right? This is literally you live down the street from there like you're not going to Costco or something if there was one, right? I feel like you just get too too good of deals there at Kroger. Anyways out of 50 Victor Cartani or cartini. Sorry Shane Baz, that's a rookie there short print Ray's is gonna Richard Mill Judging in another home run right now. He's on a roll right now. I mean Mike Piazza silver sluggers little medallion Randy Johnson Like a blue and Mo Rivera a little pinstripe Yeah, Rex. I only seen the part where it said so it ends up being cheaper. So I don't know what you said the first part What did you say in the first part joy model home run challenge? Little mookie. Yeah, I don't know Rex But you're trying to say though to me is that yeah, it's easier just to go to Kroger's right cuz driving out sword Would be just not worth it 2022 Roberto Perez I remember Sorry Tyler it says in the item description no veteran common ship So what we do is we take out all the veteran base which is just base and We'll put them into those 500 count boxes and we sell them for five bucks and we donate all the money to charity So all the veteran stuff you're not gonna get everything else you will short prints inserts rookies Etc. Etc. Yeah, exactly. You get 10% I remember my my nephew worked at smart and final He got 10% off which isn't much, but I mean it's something right?  Do you walk to your store Rex or do you? Do you take your car?  Little rice harbour league leaders.  You don't really get too much of a discount because obviously I'm sure There's a lot of money that gets lost for a grocery store But it's crazy because like my sister one of my sisters has always worked in retail like her whole life We have a Jared Walsh, but it's crazy for retail though Especially for like clothes She's always gotten like at least 50% off of stuff You know whether she's worked at vans or she's worked at Lutter. She's worked at H&M She's been a manager a lot of different places But it's just so crazy right like grocery stores 10% not much, but it's something But it's like retail stores for like clothing because they make so much money, right? Cost them like a dollar to make a shirt, but they sell it for like 20 30 dollars, right? They're making so much money. It might be a question. I'm walking across the street Kelly Janssen. All right, let's go through the silver packs I'm curious to see if there's an autograph in here since we were missing an auto in the first one Shane Baz, Strowman, Verling, Adam Wainwrights, Contreras, Crawford, Carlson, and wow, there was an autograph and look at that Wander Franko Geez One of five Wander Franko, how about that? Man That's why there wasn't an autograph in the first box. Geez. Oh Man Richard Miller Congratulations, geez That's that's gonna go for some big bucks right there that's that's insane that is insane Did not expect that but I guess that guys I was just so tripping out because there wasn't any autographs In the first box, but that's why wow look at that Stan Musil numbered as well. Geez Number to 150 That's for the same those cartels Brian Bojarquez Wow, you even get a Wander Franko base Centerings a little off on that, but that is crazy Siri on the old cruise as well. That was all rookie pack right there. Hey, that is that was Definitely did not expect that I'm trying to expect an autograph, but not an ad of five Wander Franko Geez, what a solid I Wouldn't have to say this is already a great case Just with that one hit alone. We'll leave that one there for the Time being of this break All right, let's continue on guys. I can't believe I pulled that for you Richard man. Congrats, man That's a big card right there I might put that might pay for this whole break. I don't know how much they're gonna go for but Anything Wander Right through the house. I know it's only appropriate. That's If I was watching this at home, and I was you I would have just jumped up Up and down I would have ran to My wife probably would have been like hearing me down and say what the hell's going on It's just so funny like we this is our first case of this double header And we didn't even we didn't even break any of this yesterday at all. You know and release they but Guess these cases were marinating right last box here guys, and then we'll go to the next jumbo case Boba's shut two silver packs come right over there. I've got three boxes here. Let's Rock and roll right through them 2022 of latimer girl senior Monterey Exposed Edition, which will be going to the Washington Nationals silver slugger medallion to 300 we have Michael Chavis and a Ronald Ocuni junior relic For the Atlanta Braves, that's going to Michael F. Ichiro Salvador Perez homerun challenge Erasmus in the 2022 about a home field advantage That is a Louise Robert Wendy City That is for the Chicago White Sox and Ryan Preston It's pretty nice and Mike Schmidt. That is a short print for the Phillies Going to Tony major league materials relic and autograph. That's Corbin burns For Milwaukee going to Adam and a 71 Nathan of Alty box Cedric Mullins Ichiro silver sluggers for Seattle the 2022 O'Neill Cruz to rookie the Pirates and Andrew McCutcheon for the Phillies number to 199 Soto to 499 Jamie Davis for the Mets Tyler Burner for Seattle Francisco and or short print for the Mets It's going to Tyler Brenner. You're pretty much the end of this box here. Hey, Louise Jill or Gil Ricky autograph there for the Yankees going to Ryan Little stuff here cards My last box here, and then we'll go through the silver packs, and then we'll start a new case. Wow. We got one Bobby wit Junior short print rookie for the Royals going to John very nice buddy So that is a super short print and there might only be one per case. Who knows? Teddy said yesterday. He did He did oh Yeah, down to a new cruise gold. Yeah, it's been pennies. These will all be top-loaded this one, right? Don't worry. I mean they're all going to be top-loaded, but yeah, I'll top-load it. I mean It's a big deal. I Just don't do it all right now because obviously the time of the break But these will all be top-loaded and they're put in a shoebox. So they don't move on anything But Teddy said yesterday he only did you did like three or four cases all he's seen was Derek Jeter to 75 all he's seen was two Julio Rodriguez's so it must be super short print 74 75 for the Yankees No, it's in the guard can have a relic of Mike trout for the angels going to Dennis Well, we start Joe Abraham Doral for the Mariners to 299 Wander Franco case Homefield advantage Wander Franco as well. Jeez What a case for the raise and Richard Huh Let's have another case to go. Yeah, I'll be done in an hour. Yeah, if you want David Duffy and lots of those back here, and then we'll go to the silver packs and Mundo Sosa. All right, you guys so Let's go through the silver packs now Do we can get out of here? Babe Ruth Joe. He'll Tony show here. Tony. I'll make sure these aren't like numbers sometimes Oh Brandon Crawford one time. I missed like a super fractor one time because they look really similar It's just normal So I'll make sure that the shipping team also checks it. I mean it's all gonna ship anyways, but 62 at a 149 Brandon grab her for the Giants. That's going to Ryan Prez now Tatis Matt Brash and a keel but do number 299 And it's usually the last part that's number two. Nice Matt. We'll definitely do that next probably Shane Baz Mark Strowman Cronin worth.  Alrighty guys. I mean, all right. Well Not a bad first case then guys. I'll do a quick recap of the first case then we'll move on to the second but Lot of nice stuff on her friend go there from the 75th anniversary packs Or 35th anniversary, I should say Brandon Crawford autograph Ryan delayed the Franco again relic or number card their G-Dom number to 75 Louise Jill some short prints Black the short print their home field advantage. We did manage to get One super short print Bobby Wood jr. We got a home field advantage wander Franco And of course the biggest hit of the break probably I don't know if I'll be able to top this a One out of five wander Franco from the silver packs autograph, and there it is right there beautiful There you go. So nice break there for the for the For the race All right, so that's the first case And also to have a lot of numbered cards here too and So we're packs and stuff like that Let me Move this out of the way first really quick Grabbing the next case and again it was two double-header jumbos, right? Yeah, two jumbo cases We're giving away a hobby The medallion yeah, that was last seen you put a new stick of this just like literally takes up all the lint cardboard dust I should say keep the math like fresh Fresh perfect. All right, let's go. Let's rip three more boxes again, and then we'll Yeah, that was the one thing I've seen a lot of other breakers do it But we just never did it because we didn't need to With our other like gray mats, but now that we got black ones, and I'm doing it wrong the black ones look legit But now you can see all the little cardboard dust particles all the time so we had to invest into some Some lit rollers well finally I did I bought like a three-pack So I left one in the IG studio left one here, and then there's an extra one And that should keep the mats looking fresh because like I said what what our very very good camera you can see right away All those dust particles it's a mat embalm. Yeah, that's a good way to put it Silver packs to silver packs next three and then we'll have three more after this kind of skim through the base So we know the short prints and the super short prints aren't going to be hiding in between all the base cards So that's good Byron bucks and so we can kind of kind of skim through the The base a little bit more now Tony Gwendolyn 99 Yeah, some people can't really do this. I personally you know, I don't this is a mine I don't I don't care what I break but You know if we had to break this all day I just feel more for you guys because then I can't really break anything else for you guys, right? Because it's still time-consuming Leave me the other one. I mean Yeah, if you want I could put the hits right there if you want Actually, you know what? I don't think I need it because I think I'm only gonna fill up like Four rows three and a half and I could build it. So just put the hits right there if you can You can take the eight by the five by sevens if you want just the top of the stuff Ozzy albies Wade box silver seven Strasburg that's numbered to 300 graph is Spencer Strider That is for the Atlanta Braves and that's going to Michael off All right guys, so then we're gonna kind of skim more through the base because like I said all the short prints and stuff We want to find they're gonna be kind of in the same pattern Flip backwards and stuff. So we'll just kind of Skim through the base a little bit quicker. We go. Let's continue on we have to 2022 James Capri on Do That's Monty homerun challenge And to 199 Nick Gordon Minnesota, all right next box The 2022 that is Patrick Sandelaw the 2022 that is Chris Hattuck Videl Ruhon. What is this? Roberto Clemente NBA All-Star game Alumni card That's cool. That is for the Pirates and Dalek There you go. Oh, that is a short per night soon other glass now autograph there for the rays To 50 We got a pretty solid break here for the rays and Richard to 499 we have a Duval Herrera and And a relic there of Blake Snell trout To 2022 we have Albert alzolay Curvy Puckett Lewis All right last box here, and then we'll go through some silver packs and then we're over the last three boxes Evan White to 2022 See a little blady Will Clark Sharperin for the Giants Ryan Press now and start actually a relic right here Center both works Will Clark to 75 For the Giants all-star game of the alley number to 75 41 75 to 2022. That's Henry Ramos For the Diamondbacks and Chris parent and John Smoles autograph there for the braves to 299. That's Minnesota Twins Orange Minnesota's Chris Walker judge Put a bellinger homerun challenge to 2022 Patrick Norton Angels this should all be based right here. Let's rip open these packs JD Martinez Bueller Pete Alonzo, that's number 299 Freddie Peralta number 299 Logan Webb number to 150. We're getting a lot of numbered parts and Reggie Jackson. Let's finish off the last three Um, yes, but it wasn't a top-series one or something like that. It was a Bowman baseball So we did her for Jason Dominguez's year 2020. I remember I went on from like 6 a.m. To like 2 And then I think Joe went on from like two ish to like 11 or 12 or To 10 I think and then Nick Did like 10 p.m. To like 6 a.m. To basically all did like 8-hour shifts, but yeah guys. I'm glad we got this done early So that way like I said that gives us time to do some obsidian to do, you know more baseball possibly we could do some Some absolute again, you know get some of the promo breaks done so Not getting this out a little earlier today was perfect because you know for the last hour and a half We've been ripping this keep up and grabbing spots and breaks and it looks like obsidian is pretty close to breaking us down to three So obsidian most likely will be our next break After I put away this whole break and probably wasn't able to video clean junior Two silver pox These three boxes Joe, I think Nick said Joe put these in here and I can post them sure. Yeah, I don't know Cool down there to 499 home run challenge. Is that where Perez?  I think John Smoltz was really nice Hank Aaron another home field advantage this time. It's Alex Bregman. So that's our first one of this case That's gonna go to Houston and Jeremy pork. There you go, Jeremy Shohei Otani Silver Slugger Medallion Hank Aaron to 299 Noah Cindergarten little patch autograph to 50 for the Angels Jordan Jordan Alvarez from Houston. Yeah, he's pretty good man.  That's a rookie Short print for Colorado David Duffy last momo Joe and Barry Zito Oakland Athletics that's going to Jeff we got to 300 Cal Cone trail will stand we got a Taylor Weidner. All right guys last box here So obviously I feel like we got really spoiled with the first case You know, this is probably what most cases do look like Nothing super super crazy, but hopefully we do guys So you got a box in those silver packs. We haven't hit a silver pack autograph out of this Second case, so I feel like there's got to be maybe one hiding right Kenley Jansen Dodgers nice wander Franco. There you go. That's a start and O'Neill cruise short prints our second one Very nice their break for the Pirates to Dominic Mookie bets relic for the Dodgers All the Elvis to 299 The short prints down Jesus And you got two of them now Spencer Strider, so you bought them straight up right that pays for one of your spots Yes, some of the sometimes the short prints only go for like 10 1520 maybe 30 40 bucks But if it's like a rookie short print like that, then they definitely go for a lot more Depending on how good the rookie is Stan Musel lost a little stack right here guys Yeah, definitely good thing is that we're pretty caught up with sorting down So this most likely will get sorted out tonight or tomorrow and most likely shipped out like Monday if not Tuesday the latest so You'll get it back pretty quick, you know Especially right now I can say what our shipping times It's it's we're pretty caught up. So that's a good thing And to 299 each hero silver slugger All right, so just the silver packs left Just a silver packs left. Oh guys. Good luck. I think we have another red. Maybe Wow, Jose Altuve. That's actually orange to 25 15 out of 25 nice Astros as Jeremy poor Rex called it earlier 9 out of 30. He's like wow Nolan Ryan's in these silver packs Don't look Rex. Wow for the Texas Rangers Kevin Nolan Ryan autograph Sweet, I just want to wander Franko there Reese Hoshkins my last silver pack. Well, I'm glad we got some autographs in here. That's great Tyler O'Neill shame bad and a rock crew for the angels to 150 Yeah, exactly right Kev. He just never know Might have been tough to pull one of those Nolan Ryan's right since they're only out of 30, but You're one of the lucky 30 Alrighty guys. Well, there you go. I hour and 40 48 minutes Later, we are done. So so just a quick little recap of the second case So my stuff a couple new cruises there very Zito autograph Latte Frank Tom and short print of a Cinder guard home and home field advantage We got all these colors from the silver packs John Smoltz auto Purple Clark short print Tyler glass and autograph around a loud short print I'll see I'll be short print and then we got all of these of course that will be top-loaded colors and you know Golds to 2022 and then just most recent we got that we got a Nolan Ryan and a wholesale to they and of course If you missed it earlier, I did a recap. This was probably our biggest hit of the whole case One out of five wonder Franco rookie autograph. You ended up getting one rookie short short print super short print Bobby wit and then we got a home field advantage earlier too as well of wonder Franco. So there you go guys now If you didn't get much in the break, this is your opportunity. It's gonna make it all up right here guys So again, we're giving away a free hobby case Hobby case 12 box case giving away So all you had to do was buy into the break or win a spot in the break. Just be in the break So here's a dice roller here was the customer names customer name at number one after Five out of four nine times will be the winner of the hobby case and we'll ship that to you sealed of course You do whatever you want with it Five four nine times. Good luck one Two three four five six seven eight nine Boom nine times five four nine So obviously 30. I mean 29 sad people one happy person Let's see who this one person is a little extra sad for Chris parents. Sorry, buddy so close but at number one Tony there you go Tony see Tony covert which I believe that's a full spot great got a couple full spots very nice So congratulations, boom You just want a sealed case of hobby 2022 series to write that on here So I appreciate it guys. I don't know if we're gonna have another one. He's in the store But like I said, Nick decides to put up some more. We'll have another one Jasper's case breaks calm


Citizen Science is a rapidly growing field that involves people's participation in data collection, analysis, and decision-making. It has been defined as a form of public participation in scientific research and a collaborative effort between professional scientists and volunteer citizens. The terms used to describe citizen science vary widely, including public participation in scientific research, civic science, volunteer geographic information, community-based monitoring, participatory environmental monitoring, citizen observatories, citizen science initiatives, citizen science projects, and citizen science programs. These terms have different implications and connotations which can lead to confusion when trying to understand the scope of citizen science. To address this issue we propose a set of terms that could be used to better define citizen science and its participants. This article was authored by M. V. Itzel, Jessica L. Cappadonna, Chris Santos-Lang, and others.


Well hello everybody, it's about time for us to get rolling and I'd like to say good morning, good afternoon, or good evening depending on where you're joining us from today. Welcome to Engineering for Change, or you can see for short. Today we're very pleased to bring you the latest in E-Portese 2013 webinar series. Today's webinar, the Development Collaboration with F-Smart Global and our guest presenter is Jackie Stenson. My name is Yana Randa and I'll be moderating this webinar. When I'm not moderating, I work with the American Society of Mechanical Engineers as a Senior Program Manager in our Engineering for Global Development Department. I'd like to take a moment now to tell you a bit about today's webinar. It's all about distribution. As part of E-Portese design principles, we encourage our community to embrace the market when developing solutions. We've seen that for a technology or tool to be truly effective, it must be affordable relative to the local economy and accessible to the community. So we're glad to have the opportunity to discuss supply chain issues today. To do so, we've invited today's presenter, Jackie Stenson, who is the co-founder of F-Smart Global to talk about some of the work that she's been doing. Jackie, we thank you for joining us today. Before we get rolling, I'd also like to take a moment to recognize the coordinators of the E-Portese webinar series, General. Along with myself, we have Holly Schneider-Brown, and Victoria Chum. All of these folks work on developing and delivering the webinar series, and I'd like to thank you, team. If anybody out there has questions about the series, please be encouraged to contact us via the email address visible on this slide. Webinars, F, engineeringforchange.org. Before we hand things over to all of those who are here today, we thought it would be a good idea to remind you about E4C and who we are. E4C is a global community of actually now over 15,000 technically minority members and then 30,000 followers, such as engineers, technologists, representatives from NGOs and social scientists, who work together to solve critical humanitarian challenges. Weather and water, energy, health, agriculture, sanitation, are other areas that are faced around the world today. We invite you to join E4C by becoming a member or following us to any of our social media channels. E4C membership provides cost-free access to a growing inventory, a few tested solutions, and related information from all the members of our coalition, including professional societies such as CWBUSA, FACHAPELE, ASCE, SWE and ASHRAE. As well as academic supporters such as MIT's D-Labs, international development agencies like USCID and Practical Action, as well as access to a passionate, engaged community working to make people's lives better all over the world. Registration is easy and it's free. Check out our website, engineeringforchange.org to learn more. The webinar you are participating in today is one installment of the Engineering for Change webinar series. This free, publicly available series of online seminars showcases the best practices and thinking of leaders in the field who bring leading-edge technology and solutions to bear on global humanitarian and development challenges. Information on upcoming installments in the series as well as far-class videos on past presentations can be found on the E4C webinar's page, here at the website listed again, engineeringforchange-webinars.org. If you're on Twitter today, I'd also like to invite you to join us in a conversation by using the hashtag E4Cwebinars, all together, E4Cwebinars. And of course, you are welcome to check out our YouTube page for archives of our previous presentation. E4C's next webinar will be on Tuesday, October the 8th at 11 a.m. Eastern Center Time with lighting global on the topic of lighting global support of clean energy markets for the rural poor, and specifically will be focusing on designing standards in line with technology development and consumer expectations. Our presenters will be Dr. Arne Jacobson, who is the director of the SHOP Energy Research Center and associate professor at Humboldt State University and Peter Alston, who is a consultant in energy systems and doctoral candidates at the University of California Berkeley Energy and Resources Group. To register, please visit the E4C webinar's page later this week. If you're an E4C member already, just note that you will be receiving an invitation by email, and those of you who are on the fence can now be in person. So it should be a very exciting webinar and just in time for international standards day, so I'm pretty excited. So a few housekeeping items before we get started. Let's see where everyone is from today. In the chat window on the right-hand side, please type in your location. I'll get started and show you what I mean. There we go, some people already heard. Very well, I see folks coming in from Texas, Peru, Cambodia, we have folks from India as well as Malaysia and Virginia and New Jersey. So we're some folks now quite far, some folks coming in from Sweden and Texas and Pennsylvania. So I'm very excited to have you all join us today. Look like we have a great turnout. So as a reminder, all technical questions and minister problems should go into this chat window where you're typing in today. And also feel free to send a private chat to Holly or myself if you have a specific question. You can also use the chat window to type in any remarks that you may have. However, during the webinar, please use the Q&A window, which is located directly below the chat window, to type in your questions to the presenter. That way we can keep track of all the questions and they won't get lost in the mix. If you're listening to the audio broadcast and you encounter any troubles, try hitting stop and then start. If that doesn't work, you can use the call and number for the teleconference. You may also want to try opening up WebEx in a different browser that sometimes fixes that issue. Following the webinar, to request a certificate of completion showing one professional development hour for PDH for the session, please provide your full name and date that you completed this webinar, as well as the color that we will provide at the end of the session, and send all of this information to EAP-CEUadmin at IEEE.org to receive your certificate. This is for everybody who needs that for their PE license. Looks like quite a few folks today and we're very excited to have you all join us. And this one I'd like to introduce you to today's presenter, Jackie Simpson, is passionate about technology dissemination, which is science ethics and she'll be talking about it today. She's an engineer by training who works for technology development initiatives in 11 African countries and India. Until she was at the real challenge of getting these products that they're intended and users. And then she shifted her focus to technology dissemination strategies and low income settings. Her work in research helped lay the groundwork for SMART where she comes founded with Diana Du and you'll be hearing about today. Jackie studied mechanical engineering at Harvard and engineering for sustainable development at the University of Cambridge and we're thrilled to have her join us and take some time out of her business schedule. So I am going to turn it over to Jackie now to take you through her presentation. Great, thank you, Yana. Can you hear me all right? Very well, great. So hi everyone, thanks so much for coming today. It seems like we have people from all over the world which is very exciting. So the topic that I'm going to be talking about is distribution. But I think before we get into distribution, it's helpful a little bit to talk about from how I got started and why distribution is important to provide some of the motivation. So initially, I studied engineering and I was really interested in what I like to call innovations for development or what many people in this space like to call innovations for development. You can see on the slide that here's a number of different examples of innovations for development. Everything from agricultural tools to health technologies to cooking and cooling technologies. So there's a wide number of different technologies. And this is what I was really interested in as a mechanical engineer was in designing these types of products. And everywhere around me, everyone sort of touted these as really exciting innovations. So that became what I, that was the word that I became used to hearing around a lot of these products. Even though it's a very broad word and I wasn't quite sure what it actually meant. So ultimately I wanted to figure out which of these innovations I personally wanted to work with. And for me, I focused on a couple of them in a couple different countries mostly in East and Southern Africa to start out. And I wanted to see how I could contribute as an engineer to a lot of these innovations in the field. So one of the first ones that I worked with was or one of the technologies that I worked with not actually one of the first ones was this technology. This is a peanut shell or ground nut shell made out of concrete and made by an international NGO. And this was one of the organizations that I worked with in some of my travels. I had heard a lot about it. It had got a lot of press. And when I actually went to work with this technology in Malawi at the time, what I actually found was this. So this is that same peanut shell there except it was pretty much sitting in someone's yard hadn't been used probably since it was built. I don't actually know what a majority of the things are that are hanging off of it like the yellow ball and the giant piece of wood that's been added to it. And so that was really disappointing for me. It was seeing these innovations not actually be used. And this is one of the first ones that I stumbled upon. Meanwhile, in this particular community there was a lot of other people that were using ground nut shellers but they tended to look more like this which is a metal ground nut sheller made by a local welder. And this was the sheller that people were most excited about. But it was still having a little bit of challenges getting out there. So here's another example of the technology that I worked with on my travels. So this is a bicycle ambulance used to help transport patients from pretty rural areas to clinics to help speed up the whole process in case someone really needs to get to the clinic urgently. So when I went off to look and try to find these technologies and try to contribute to these technologies from the engineering side, what I found was something like this which looks like it's okay. But if you actually look at the wheel right here, I think I have this laser pointer and it's working, the whole wheel has actually worked. And as a result, this particular bicycle ambulance hadn't been used for a very long time. No one had fixed it, no one had budgeted to fix it. And actually this was a technology that I saw, a product that I thought that it was in pretty good shape because the next one that I found looks like this. It had been stored on someone's roof for a very long period of time. I think the only reason they got it down is because I asked to see it. And so what I found is that this was pretty common and it became a big frustration of mine of why all these innovations for development weren't actually reaching people and why they weren't ultimately being used and theoretically benefiting people. And I really started to shift my focus from mechanical engineering design to dissemination. When I found this book, so this was a big turning point for me. So I'm seeing a couple comments that people aren't seeing the slides. If everyone, should I pause for a second so we can just make sure, sort it out, because my whole presentation is picture based, so I don't want to continue. So there's one person who can see them. Yana, shall I just continue? We are looking to see a lot of folks can see them. So it seems that there might be a few, only a few. So I asked her the advice of Holly. If you can't see the photos, please try opening up up X and a different browser. So if you're using Google Chrome, try IE or Firefox and let us know if that corrects the issue. It looks like most can see. So if you guys can hear, please do follow the audio broadcast and try again to, yeah, to try Chrome. Looks like Tim here said that Chrome works. So let's proceed, Jackie. Excellent, thank you all for your responses. So as I was mentioning, a big turning point for me in sort of my frustration about finding all of these technologies that simply were dysfunctional was finding this book, which is, you know, UNICEF report, an appropriate technology round table discussion. And when I flipped through this book, I found a lot of different technologies, many of which won that first slide that I showed you with all those pictures. That ground nut shell or that was made out of metal that was fabricated by a local welder that was actually a picture in this book. And the surprising thing for me about this book is that it was actually published in April 22nd, 1983. And I found this book in probably 2009 or 10. So what that said to me was not only are these products not reaching people, but we have been reinventing the wheel for a very long time and that there was this massive gap between the technologies that had been designed or prototyped and the people that were actually theoretically benefiting from these technologies or the whole dissemination factor of these technologies. And so when I went and I looked back at all of these different innovations for development, I realized that perhaps innovation wasn't quite the right word. And that rather, a lot of these technologies were inventions and that they were simply a product that had been developed and perhaps prototyped and tested by a couple people. But that was it. They were a physical technological invention. Which brings me to the next question was, well, then what's an innovation? If they weren't quite inventions, then what is an innovation? And I think one of, innovation can be a very broad word and it can be defined by many people. But one of the definitions that I've come across that I like the best, that I first heard at a class at MIT but I'm sure it's been a lot of literature, is that an innovation is essentially invention plus commercialization. That definition is of course debatable as many of these definitions are. But that was a definition that really resonated with me is that an innovation is not just about developing a product, it's about getting this product from the concept phase all the way through reaching end users. And so commercialization to me, I broke down into was really sort of the interesting bit because there was lots of inventions that I was aware of but not necessarily, but these inventions were not necessarily reaching people and so what happens to that whole commercialization piece? So I broke down commercialization into two parts although it can be broken down into many, many parts. The first is manufacturing, so having to do with the technology itself and making it in a way that it can be produced. And then the second part is dissemination which is just a very broad term to include a lot of different things be it physical distribution, sales and marketing, after sales service, pricing, et cetera. So I lumped it all together into dissemination. And manufacturing is something many of the inventors who are working on these technologies were looking into ultimately with their prototypes. So what I became really interested in was the dissemination piece is how when you have a finalized product, can you actually get it to people in a way that is scalable and sustainable? Because like those products that I showed you before, there may have been great products that they simply weren't reaching people. And we have many, many great products. Many people are continuing to design them and many of them have been around for decades. And yet we still don't see a significant amount of dissemination for these products. So the next logical question that I asked myself was if dissemination is really what I'm interested in, who has figured out dissemination in the context of life-improving technologies for lower income settings? So I did, I actually went back to school and did my whole master's research on this. And I realized that who has figured out dissemination is perhaps not the best question to ask because I'm not sure anybody really figures it out. So rather I looked at who is addressing dissemination and how successful some of these techniques are. I'm gonna briefly go through a couple of these different categories of people that are addressing dissemination. And then I'm gonna highlight one of the ones that I focused on and some takeaways that I had from that and then how I applied this to Esmart, which is the social enterprise that I co-founded at Diana Ju. So who is addressing dissemination? I think traditionally dissemination has often, or at least in the past, was traditionally left to a lot of the NGOs for these types of technologies. The challenge sometimes with the NGOs that distribute these technologies is that they end up like this peanut shell or the ground nut shell that I showed you before. And ultimately, this technology was given away for free for a variety of, I think, very complex reasons. And no one ended up really valuing it or taking care of it. So there's a lot of challenges around giving technologies away for free. And even for NGOs and nonprofits that attempt to sell their technologies because funding sources can be quite unstable, it can actually be really challenging to disseminate the technologies through these organizations because you may all of sudden be able to send your technologies out through the market channel and then the next year you can't do it at all. So it can be a very unsustainable and unscalable way to try to get technologies to reach communities. But I won't dwell on this now because I'd much rather focus on a couple of other categories. So there's also governments who are trying to address dissemination, oftentimes in partnership with organizations. So this, for example, is a partnership that the post office in Tamil Nadu had with Delight, the Solar Lantern Company to sell technologies through the post office. One of the challenges that you can have with governments is that the whole process to come up with a lot of these arrangements can be very lengthy and very time consuming. And it suffers from some of the same challenges as the nonprofits that NGOs do, which is that the funding may or may not be there the next year. And so they can be quite rewarding if you take the time to develop those relationships, but it can also take a very long time. One of the third channels is banks and microfinance institutions. So this is a way for, or microfinance institutions, MFI's for short. This is a way that people have tried to sell their products, especially when they're higher value products and they're selling them to communities that can't necessarily afford the product. If you can get a bank or microfinance institution interested in selling your product, it can be great to have as a source of financing and make it much, much more affordable. The challenge is that they don't actually cover the physical distribution in and of themselves. So you're still left with moving products and the logistics and supply chain behind that. So it really is only one piece of the puzzle. This is probably the most common way that I've seen to disseminate this sector of products, which is a direct sales force. It's essentially an Avon lady-style model where you have door-to-door salesmen or door-to-door saleswoman who walk around to communities selling products. I'd say that until very recently, this was the primary focus of organizations trying to disseminate life-improving technologies. This picture is from Living Goods, which is probably one of the biggest names in this space with women that they employ that go door-to-door to sell initially health products and now a bunch of different types of products. While Living Goods may have one of the biggest names for creating a direct sales force model, there are many other people that are trying to replicate this. For example, this is another organization called Solar Sister, which has that same direct sales force employment model. So while this is a very common model that people have been excited about, there's also quite a few challenges with a model like this. The first is that you're limited by your ability to recruit really good salespeople, and that can be incredibly challenging, especially at a larger scale. And the second thing is that it is very difficult to scale the model in general, because each salesperson that you bring on is only capable of making a certain number of sales to end users. And it's very difficult to scale exponentially versus linearly. It's also incredibly resource-intensive. Most of the organizations that I know doing this don't actually have their mission as dissemination or distribution, but rather their mission is creating employment and the distribution happens to be something that people can be employed doing. So really, first and foremost, they're generating these jobs and putting a lot of effort into training, but retention can be quite difficult, which is why they focus on that. And finally, of people that are addressing dissemination, there's the retail shops themselves. So in many countries around the world, there are millions, hundreds, millions, thousands, et cetera, retail shops that really litter the landscape and sell everything from Coca-Cola to small shampoo packets to larger, slower-moving, more durable goods. And there are millions of them everywhere. And in India, where we focus, I have seen estimates between 12 million to 18 million of these local retail shops. And I've seen them all throughout other countries as well. These products until this date, though, have not been selling the type of technologies that I was interested in. They weren't selling these life-improving goods like improved cook stoves and solar lighting solutions and agricultural tools. But they were actually addressing dissemination just not for the technology segment I was interested in. So I thought it would be most interesting to look at these retailers and figure out what have they done right about dissemination and how can we apply that to the technology for development sector? What techniques have they used that have worked really well and how can we apply those? And so to do that, I looked at a bunch of companies, and here's four of them as an example. Sorry, my slide's got full. Here's four of them as an example that really got their products out to communities. So here you see Coca-Cola. Coca-Cola's reached everywhere. They're often an example of really great distribution. But I also looked at a couple of different other things that aren't as big of a name as Coca-Cola. For example, a cement company that actually gets their product out quite far, or an agricultural seed company, or especially in racing years, cell phones, and specifically I looked at Nokia. And I was most interested in what lessons can we take from these different sectors, and how can we apply them to the technology for development space? So I focused on five main categories. The first is price and financing. Second is marketing and branding. The third is the physical movement of goods. The fourth is after sales service. And the fifth is trust and choice. And what each of these successful distributors that are getting their mostly fast-moving consumer goods to local retail shops have done. And what has the technology for development sector not done or can learn from this? So price and financing. One of the first things that I noticed is that most things are priced in very, very small packets, usually in the most affordable packets as possible, or the smaller that are small. Unilever has done a ton of research on having very small shampoo packets so that people can ultimately buy them in very small doses. This is a challenging one for the technology for development sector because many of the products are significantly more expensive. For example, this is a solar lighting system by barefoot power, and it costs on average $140 U.S. dollars, which is just oftentimes way too expensive to be bought for its target users. So this was sort of one area that didn't really carry over particularly well because the fast-moving consumer goods sector that really goes to the local shops hasn't had to address these large product prices as much. What I did find is that the larger, more expensive products were really only available in the nearest Perry Urban Center as opposed to the most rural center. Okay. Second was marketing and branding. This is an example of an ad that Coca-Cola put out in Kenya when they were launching Coke Zero. It's a little bit crazy. There's a helicopter and some sort of Coke Zero ambulance looking vehicle and explosions and fireworks, and it's like a very intense, very exciting ad. And it wasn't just Coke that created ad campaigns like this. It was sort of everybody was working on promoting their product in the best light possible. So this, for example, is a Nokia ad. And I found that there was a pretty stark difference between what many of these companies that had successfully gotten a price out there were doing and what the technology for development space did. So even in this ad, which isn't quite as crazy as Coca-Cola's ad with the fireworks and the explosion, they're depicting someone using their phone, smiling, looking like they're having an enjoyable time. Well, as many of the advertisements and marketing and branding around the technology for development space focus on pictures like this.   I know if I saw this picture, there would be no way I would want to buy this life straw. And frankly, that's what happens that many people didn't actually want to buy these life straws. But there was a huge gap between the way that we were marketing these technologies for development and the way that successful companies that had reached rural end users were doing their marketing, which was a focus on aspirational products. And that was something that really the technology for development sector I found was missing, was making these products seem like they're aspirational and not designed for lower income settings because many people who are of a lower income setting don't want to buy something that's immense their status of that. So the third section that I looked at was the physical movement of goods, is how many of these products were physically out there versus in other situations.  And they have this massive network of independent authorized distributors that go all over countries, be it with trucks or push carts or motorbikes. But they really have this network of people that physically transport their goods out there. They're a big name example, but they're not the only ones that do that. For example, the cement company that I looked at, which you can see some of the cement bags that are here, also have a significant network to get their products out to smaller communities. But in the technology for development sector, I found that oftentimes this physical movement of goods, the physical distribution, which is only one piece of the puzzle, was missing. And that it was often challenging for these organizations to get their products out there. And I think part of it is lack of resources, and part of it is engineers not having enough time or resources to focus on the distribution. I think part of it is also the media of attention and interest in the product rather than getting it out there. But part of it is also the model in general. And many times we'll see models that look like either of these models, which is essentially a buy one, give one away for free model. And I've seen this quite a few times, mostly when we're not actually sure if you want the product to begin with. Or there's a challenge with something else, be it pricing. But this tends to be a very unsustainable way to get products out to people. Because you're totally dependent on someone buying it in North America or Europe, and ultimately giving them away for free, which that was often the case. It also is very dependent on people's ability to buy some of these products. So for example, when we had a recession, purchasing and charity and charitable giving significantly dropped. And so that was one challenge that we really faced if you rely on this type of model for distribution. The fourth thing that I looked at was after sale service. And what I found was that most of the products that were moving were mostly these fast-moving consumer goods, FMCDs for short. So these fast-moving consumer goods were oftentimes candies or cooking foods or inputs, shampoo packets, things like that, Coca-Cola even. They didn't really require after-sale service. So this was something that at least many of the companies that have gotten their product out into the field haven't had to deal with. But the technology for development sector does. So here's a picture I showed earlier of the bicycle ambulance with the broken wheel. And this was really a challenge of after-sale service. The products physically needed out there, but there was no after-sale service in place. Nor was there nor had the user who got the product budgeted for maintenance fees, and thus the product ended up not making it out there. So after-sale service was really something that current distributors who make it to retail shops haven't had to address as much, but the technology for development sector really does. And finally, I looked at trust and choice. These are a little bit more ambiguous than the four things that I previously mentioned. And what I found is that a lot of organizations and brands were putting a significant amount of effort into building up their brand name as one of quality and trust and of providing their end users with a large choice of products. So for example, this is a Nokia dealer. They have many Nokia phones. They also have many knockoff Nokia phones. But really, if you were a customer that wanted to buy a mobile phone, you could go to someone that you trusted in your community who you probably knew, and you could choose what you ultimately wanted to buy for yourself. And while this seems very obvious when I say it, it's actually something that the technology for development sector has just not focused on. Oftentimes, we see organizations go in there and choose what products the communities should theoretically want, but that's not necessarily what the communities actually want. So for example, this is a little small, but hopefully you can see it and I'll explain it. These are not-profits who are raising money to buy one specific type of technology for their community. So this first one wants an ambiverific cook stove, and the second one wants a delight solar lantern, and the third one wants green light planet solar lanterns. And while I think it's great that these organizations are trying to get these products out to their community, I question whether or not they're the ones that should decide if their community should get a delight solar lantern or a green light planet solar lantern or another locally made solar lantern, because there's so many options out there. And up until this point, we still haven't given customers a choice of what products they actually want to invest in and therefore what products they think are best. Many times it really is us pushing these products on one community and not providing them through some sort of trusted retail outlet. So these were a lot of the conclusions of my research looking at how technologies that have successfully gotten their products out to communities which tend to be fast-moving consumable companies like your Coca-Cola and your Nokia. Well, Nokia's actually not a fast-moving good, but Coca-Cola or even agricultural inputs or cement or something like that. And what they've done well that the technology for development sector can really learn from. And so it was taking all of this research together that Diane and I came together and started SMART. And in essence, SMART is trying to address a lot of these gaps by not focusing on the invention and not even focusing on the manufacturing, but focusing exclusively on the dissemination. And that to us means three things. It means marketing, distribution, and after-sales service. And I'll reiterate those in a second. But the way that SMART came up with our model is we looked at sort of everything that I just told you and we focused first on the local retail shops and we also focused in India for a couple of reasons. But we focused first and foremost on the local retail shops because we realized that these are people that were already reaching their end users and already getting their products out there. But there were also people that were a trusted presence within the community, so that fifth point that I mentioned really about offering trust and choice. And these local retail shops already had access to a significant number of households that depends on them for buying pretty much everything, be it from things that they buy every day to helping make choices on what products are new and coming into the community. These local retail shops really are people's lifelines to consumer goods and information source for new technologies. So on one side of the spectrum, we had these local retail shops that we were really interested in focusing on as our distribution channel. And then on the other side of the spectrum, we had all of these technologies that we knew existed and we knew that were inventions but they were lacking the whole commercialization bit or perhaps the dissemination bit because many of them had been manufactured. But there was this significant gap between the technologies and these local shops while more other goods like the fast-moving consumer goods were really reaching the local shops these products weren't. So our goal is to really fill those gaps. And our logo has three circles in it because we think about our business in three different ways.  But the three ways that we think about them are first demonstration of the products. So people don't necessarily know about these products and we have to physically demonstrate them in local shops. Second is the physical distribution, so the movement of goods from the suppliers to the local shops. And third is providing a guarantee that if anything goes wrong with these products they will ultimately be fixed. And that's the whole after-sales service piece. So in developing S&R's model we really tried to take into consideration a couple of the points that I mentioned before that we were looking at that current companies that have reached these small shops are doing well. So aspirational branding, physical movement directly to the shops. There were a couple things that we did have to invent for ourselves like the after-sales service, which current distributors really don't have to focus on as much. So ultimately we came up with S-Mart. And S-Mart's goal is essentially to put the world's essential technologies in every local shop. And we do this by really trying to create an S-Mart branded section in local shops and providing a catalog of these technologies and letting end users choose what products it is that they want to actually spend their income on and what products they value. And that way we're really focusing on the distribution piece of the puzzle. Our mission isn't to generate employment by creating a sales course. It really is to fill this gap in the supply chain. And that's how we came up with the idea for our model in the first place. One of the other, the last thing that I'd like to say before I finish and open it up to questions is that in creating S-Mart one of our big focuses is on bringing distribution into the spotlight. Oftentimes it is a very underfunded and under-recognized challenge. Technology inventors really recognize how important it is that they need distribution to get their product out to people. And so if any of you in the audience do work on the engineering side of these technologies I'm sure that this is a problem that you see every day. But unfortunately in the public space, be it the awards or the conferences or the competitions or just the articles and the recognition, we just don't see a lot of promotion of distribution as a problem. And I think that a big reason for that is that distribution is very difficult to explain or necessarily sell as a problem as opposed to a product. It's much more exciting to say like here is my thing that I invented than it is to say here is my very complex process that fills this gap in the global supply chain. And so something that we focus a lot on at S-Mart is trying to make sure that we're getting the word out there that distribution and dissemination is something that deserves to be in the limelight and something that people talk about because it's so big and so complex that we really need lots of people focusing on it. And whether that's through us promoting it or other people promoting it, we just love when distribution is brought into the spotlight as a big challenge that needs to be solved as the end in and of itself and not just a means to another end. So that is everything. Here our website is smart-global.com. You can also email us at hello at smart-global.com, warning our websites a little bit of how to date, and that's just because it's Diana and I who maintain the website and have been very busy with our operations lately. So I apologize if it doesn't have the most up to date information. Or you can reach me at Jackie at smart-global.com. Thank you so much, Jackie. This was an incredibly rich and fantastic presentation, and I think you're going to have quite a few questions to tackle. I saw already a number coming. For those of you who would like to pose a question, please be reminded that the Q&A window is where you would do that. It's located immediately below the chat window. So with that in mind, I'm going to tackle our first one, and it's a combo from one of our listeners here. Is there perhaps a difference in direct sales versus retail as it relates to push versus pole marketing? For example, if people aren't expressing a strong demand, perhaps it might be difficult to get them to go to urban retail shops versus creating demand at their home. Yeah, that's a great question about direct sales versus retail. And I think that you hit on a really good point in this question with push versus pole marketing. Is that many of the people that have gotten their products out to these shops are essentially relying on pole marketing? A lot of these products people know about, and they already sell themselves to an extent, whereas the technology for development space is more about push marketing. We have found that doing a direct sales, not necessarily sales, but a direct marketing to the end user in communities and in their homes is incredibly important. And so I don't think that we could skip over that because in a more push marketing campaign, we really want the end users to be able to touch and feel and understand and learn about the technologies and feel excited about them. That being said, that was not the type of model that we wanted to build because post those initial demonstrations, it would be very difficult for them to continuously get updates on these products unless there was a regular person that they could go to. And so a lot of our ideas behind going through the local retail shop is that it really is a transition between demonstrations at the community level to knowing that there's someone in your community who will always have the most up to date information. And that transition period from, you know, initially being introduced to the product at the community to knowing that there's a local retail shop that always has the most up to date information is something that we focus quite a bit on to help sort of bridge that gap a little bit more. Wonderful. And there's a number of questions here, so we're going to try and tackle all of them. Is there a difference in doing this work for a large bulky technology? You talked about solar home systems, for example, in your presentation and smaller, more portable products, such as an individual full-enter that might make it more difficult for a retail shop to handle. Absolutely. And I think that space in a retail shop can actually, it's prime real estate. And so one of the things that I didn't mention, but I will mention now, is that we run also the catalog model. So we do have demonstrations in products, but we use a catalog with pictures and specs and detailed product information to help address that problem a little bit, because some of these shops will have space to have these larger systems and some of the shops simply won't. And so the catalog is how we address it. Another issue is pricing around that. It's actually something that we simply haven't had the bandwidth to address, but one of the things to be concerned about is that the more lab at the system is the higher the prices, we personally don't provide financing, because we simply don't have the bandwidth to do that. But it's something that I think will definitely be necessary in the future as you get into bigger and bigger systems. And I guess pulling off of that, we're talking about bulky technology, but also one user wants to know if you look at the definition of innovative medical devices as part. Maybe you can talk a little bit about the scope of the catalog. Maybe some of them may be areas you cover to date. Yeah, so our catalog specifically focuses on any products that we like to call are essential, and so we call them essential technologies, mostly because we don't like the terms appropriate technologies or intermediate technologies or things like that. Our sort of a criteria is that it has to improve someone's life in some way, shape, or form, be it through improved efficiency or increased productivity or improved health incomes, et cetera. We haven't focused on medical technologies in the sense of clinical medical technologies. And that's because I think medical devices that usually are traditionally disseminated through a clinic are like a whole different ballgame, mostly because they are expected to be given away for free and come from the clinic and be provided by the clinic. So we do focus on health technologies that are typically household devices, be it water filtration systems or something like that, but not actual medical devices that go through a clinic. That is sort of the one thing that we've chosen to leave out of the catalog because we don't distribute to clinics. That's a very good point about consumer expectations. So a few other questions have come in regarding distribution. Do you see any major hurdles in managing logistics, moving physical goods to such a large number of local retail shops, for example, if the customer knows that there are approximately what, maybe 12 million in India alone? So he'd love to hear more about how smart is tackling this challenge and do you see challenges with scale distribution? Yeah, absolutely, actually. So one of the things that we always get feedback on is, you know, the fast-moving consumer goods companies have sort of built this massive, massive distribution network, be it of shops or motorbikes, like do you plan to do the same? And I think that that's a great question about the physical hurdles of managing logistics. We have a partner that we're working with for our logistics and supply chain management system, but I think building distribution networks in and of itself can be resource-intensive. We start off small. We start off with, you know, motorbikes, moving products around. We will invest in small trucks when we need to. We've talked about the potential about leveraging some of the existing networks, but the thing is also that some of these existing networks don't really reach the last mile anyways. So to an extent, yes, we will be building a major distribution and logistics network. And yes, that is going to be challenging. And we just got to recognize that. So one of the challenges here that's been brought up by a listener who is located in India, or I believe located in India, where it is from India originally, he notes that he's aware of high literacy rates in India. And when you're talking about your catalog and, you know, bringing it to the demonstrations, how successful has your venture been up until now in dealing with this particular hurdle of alerted customers? So actually, we have found that most of our catalog right now has limited written information. We have some specifications in the catalog, but we haven't seen a literacy to be a huge problem. It's something we'd love to sort of address. That could also be the region that we're in in India. So we're starting in Tamil Nadu, which has relatively higher literacy rates. We'd love to sort of be able to address it with videos in the future, but it's not something that we do right now. Frankly, a lot of the demonstrations happen with physical products there. So that makes a big difference in sort of overcoming the hurdle of a literacy. And I think a really pertinent question that has come in and is very fair, I know you talk about the notion of the products that make it into your catalog being essential technologies. How do you create the boundary conditions around that? How do you select which products are included? That's a great question. We are asked that pretty much all the time. So I think we have these relatively big boundary conditions. We leave them purposefully big. It's not that we just ran out of ideas and didn't realize it anymore. We did that on purpose. So part of it, it's really a combination of choosing products that are in the catalog. We do research ourselves. Our team has a fair amount of experience in this area. So we will research the products ourselves. We'll ask our customers, the local retail shops, if they have suggestions for products. But ultimately, I think what it comes down to is putting a product in the catalog and seeing it itself. So there is an initial amount of market testing and research. I personally think that market testing can normally get you so far and someone telling you they're going to buy something is way different than someone actually buying it. So it really is a combination where we start off doing a bit of research and then we pretty much do it ourselves. I think that's a really valid point and such an important point, especially if you think for folks listening on the webinar today, is that it's one thing to survey and get a little bit of that bias included in the answers versus actually getting it out there and trying to sell. So one practical question here that's come in is who delivered the product according to the retail shop or who arranges the transport or to the consumer that arranges their transport for larger bulkier products. For example, there's group works with concrete machines. How would they go about that? Yeah. So right now we physically move the products like our employees do and we have products we've chosen, products that are more manageable to physically move. You know, will we ever be able to deliver something like a latrine or a much bigger bulkier product? One day I hope so, but right now we just don't have the bandwidth with that. I think that you see in many organizations that are out there that they sort of the size of their vehicles and the size of their trucks really depends on how big their products are. And so we've right now managed to keep it as small as possible simply because we're still relatively new. So with that in mind, someone else asked about, I guess, the size of your organization at this point, where are smart outposts available in what countries and can you give a little bit more information on your maybe target growth areas? Sure. So we currently have a couple of distribution centers located in Tamil Nadu in southern India. We have two physical distribution centers like physical locations and a third location that has yet to have a physical storage space. And we're starting our expansion in southern India and up in some of the states that are slightly north of Tamil Nadu. Ideally we would love to expand to other places in the world but I think that we want to stay focused because there's still many things about our model that I think we have to learn to get right before we really want to start expanding on a massive scale. And so we will likely stay focused in India for the near future until we feel really comfortable to go elsewhere. Cool. So it looks like as someone did a question, this individual works with Power Mundo in Peru essentially doing similar work as that's mine. So it looks like you have, I wouldn't take it better, but so much as someone who is on par in Latin America. And I would like to know, have you seen any combination between Salesforce and retail? I think that, yeah. So there's, good to see someone from Power Mundo here. There's only like six of us in the world that try to do this and Power Mundo is one of them. So great. And we're all in totally different regions. So we're all addressing different issues. I, you know, I haven't seen anybody combine the Salesforce and a retail model. I have seen people try to build their own physical retail shops and it's just incredibly resource intensive. But I haven't seen anybody do a combination of door-to-door salesman plus retailers before. Got it. So we have four minutes left, but I didn't do a product because I don't know if we're going to be able to tackle all of these, but we're going to try. So one question that has been asked multiple times, so we know it's really important to this person to know this, is how do you differentiate your products from other commercially available ones? So I guess maybe speaking a little bit more to your marketing efforts and some of the tactics that you find have been working for you. Yeah. So that's a great question. So I think actually right now we're focusing, so I talked about in my research, I looked at people that are doing distribution well and like your Coca-Cola's and Nokia's and, you know, things like that. We really are addressing products that aren't actually physically available. So I guess in terms of differentiation, most of the time these products just haven't been in these communities before, so it's actually quite easy to differentiate them because people haven't seen them. At the city level I think that it is a little bit more of a differentiation in terms of building a brand name, but really at the rural level, simply the product suite in and of itself is different than anything anybody's really gotten out there before. Got it. Cool. I think our last question here will be one that is related to our Webinar series and also to our audience here, the target audience that we've attracted and comes from another listener who wants to first come on to do any incredible work and is asking if you could provide a few pointers on how an engineering startup should tackle logistics and financial problems related to distribution to the end-users. So maybe you could give us your thoughts. Yeah, that's a great question. So how an engineering startup should tackle logistics and financial challenges? I think there's two sort of things in there. First, how do you tackle logistical challenges and then second, how do you tackle financial challenges? As far as logistical challenges go, my advice would be don't try to do it all yourself. There are a couple of us trying to start like starting distribution companies like we are because we have found that when engineering-focused startups also try to do distribution, one thing ends up suffering. And so I would say don't do the logistics by yourself. If you don't have the logistics expertise, partner with someone who does. The second thing about the financial challenge is this is just my advice in general. It doesn't matter so much about how expensive your product is as how good of a quality it is. So if you make a really, really good quality product with a good brand name, people will actually pay more for that. And we've definitely seen that. So financial challenges and adding in some sort of pay-as-you-go financing is definitely something that people talk a lot about. But I personally think that if you don't skimp on a good quality product, start in areas where people can actually afford your product and then the financing will come later. Those are such profound words and pieces of advice to end on Jackie. I can't agree with you more regarding the notion of high quality and the importance of all of us involved in engineering for global development on looking towards good for service ultimate products for this space and for a base of the pyramid consumer. So I thank you so much for ending on that really profound note. And I really am amazed by the number of questions that come in and continues to pour in. And I would like to thank everybody who is on our webinar today for engaging in this really rich dialogue. And I look forward to seeing and hearing you guys all on the next webinar. For those of you who would like to get your PDHs, the PDH code is currently posted on the slide in front of you. If you have more questions that we didn't tackle today, please do send us an email at webinars at engineeringforchange.org or if you caught Jackie's email on the previous slide, feel free to reach out to her. Jackie, thank you so much again for joining us today. For those of you who are looking to hear this webinar again, it will be available as a recording on the webinar's page in a few weeks. And thank you all again and see you all soon.


Live from New York, it's theCUBE. Covering Big Data New York City 2016. Brought to you by headline sponsors, Cisco, IBM, Nvidia, and our ecosystem sponsors. Now, here are your hosts, Dave Vellante and George Gilbert. We're back in New York City. This is theCUBE, the worldwide leader in live tech coverage. And we're here with a special presentation as part of Strata Hadoop, Strata Hadoop World. Tendu Yogurtju is here. She's a general manager of Big Data at SyncSort. Tendu, it's great to see you again. Same here. Hi, Dave. Hi, George. So it's been a while since we sat down and talked. I know you've been chatting with some of the folks at Wikibon and SiliconANGLE, but give us the quick update on SyncSort. What's new? A lot of things are new. We just announced actually capabilities around data governance. Data governance is a very important area of focus for us this year. Half of our Hadoop customers and Big Data customers are already in production. And these are enterprise companies like financial services, insurance, healthcare, where regulatory compliance is very critical. So we started focusing in this area, complimenting what the Hadoop vendors are also doing. We are integrated with Cloud and Navigator. We are working towards integration with Atlas. And some of those happen, as you know, due to our native integration and open source contributions quickly and organically. What we announced last week is making data governance and audits and taking metadata lineage, which is simpler and more flexible for our customers and for organizations. What that means is most of the financial services or insurance companies already have custom in-house metadata management frameworks. They are looking forward to transition into Hadoop-based metadata management frameworks. However, this comes at a certain adoption speed and as these Hadoop-based tools are maturing at the same time. So we wanted to give them flexibility by publishing the metadata lineage cross-platforms and in just an open text format that anybody can use with in-house metadata management tools. When I talk about cross-platforms, Hadoop-based frameworks know very well what's happening in the Hadoop, what's happening in the higher meta stores at the moment that the data is in the platform. We also have the knowledge of data as we are accessing all enterprise data from mainframe, vSAM files, DB2 on Z, legacy data stores, databases, and new data stores, streaming data and mobile and web data. We have that understanding of where the data is originating. What's happening to it? As it lands in the enterprise data lake or data hub and the analytics happen, so we publish that in an open format that in addition to our integration with Navigator and work in progress with Atlas. So, Tendu, the problem that you're solving here is that with all these data sources, people can't trust the data. Is that right? That's correct. And with big data, these data silos, so people are, organizations are trying to really break the silos of data and have all of the enterprise data available for advanced analytics. Advanced analytics, machine learning, deep learning, all require data to be accessible to them. Data has to be brought to them, made accessible for them. So, while making that happen, security becomes a challenge. Data governance becomes a challenge. Where did the data move? How many copies of data is created? Do I have that data already available in Hadoop so I can actually make use of it as part of my analysis, whether it's with MapReduce or Spark? These questions are becoming bigger challenges for the enterprise organizations. So, this week's announcement is around, not only that, we are integrated and compatible with the cloud navigator and Hadoop-based frameworks. We are also making this data available for you. Lineage is available in an open format. If you want to make use of this in your enterprise metadata management tool or custom in-house tool, the organization is flexible of their choice and adoption speed. So, two more questions about this. So, this is part of the DMX platform, is that right? This is part of the DMX, DMX8, yes. And we have this available on-premise in the cloud and as the data is also potentially going, sourcing on-premise and ending in the cloud. And the output is a CSV file and I can do whatever I want with it. You can import to the metadata reposter that they have. In most cases, insurance, healthcare, they have something custom built in-house. And they are looking to move to Hadoop-based, but they have something in-house already. So, it sounds to me tender like dropping in Hadoop and other tools that these pipelines are getting much, much larger in terms of the transformations, the analytics. What are some of the challenges in addition to keeping track of the metadata or the lineage information that goes that you're now enabling to be captured between the tools? Like, what's the next step in terms of ensuring this integrity? I think, security, governance, and also simplifying this environment and simplifying it, whether the data is in motion, whether the data is in batch, whether the data is on-premise or in the cloud, having a single interface and single tool for batch and streaming on-premise or in the cloud, and both for legacy data, mainframe data, and new data sources is really critical. When Matt and Wei, they were talking about examples, for example, for an insurance company collecting data from the cars streaming. It's often that when you are actually collecting data, whether it's IoT or it's mobile data, sensor data, you have to make sense of this by referring to the historical customer data or transactional data. These critical data assets still reside in the legacy stores. It's often on the mainframe. When we make a credit card payment or swap the card in a yellow cab or an Uber in New York City, we are accessing a mainframe. So bridging the gap between the mainframes and the big data analytics and advanced analytics is where we are really positioning ourselves and bringing value to our customers. This many variety of use cases and having silos of data, silos of tools is a big challenge. So bridging the gap between these multiple types of data as well as platforms is important. Is there one format that has enough information to move from all these different types of tools and platforms and to capture all that change in the lineage? In other words, is there a generic format that you've modeled in these tab-deliminated or comma-separated tables that captures everything that the customer needs to know across all their different tools? For us, we partner with our customers. I mean, this is part of a big picture data governance story and making life easier for the organizations to keep track of what happened to their data for compliance reasons. And when we partnered, we saw that if you speak to five different customers, they have five different ways of having metadata management in their environment. So the common simplest format for us to really publish it in an open CSV file format because they have ways to import this to their environment. And they can now see data is originating from metadata mainframe DB2 and, let's say, Teradata and joined with data coming from their online financial services offering and integrated and written into a high table. This information in and out of Hadoop is available for them. We already published that into Cloud Air Navigator. We were one of the first vendors actually last year to integrate. We are also working currently for the same for Hortonworks Atlas. We were at a chief data officer conference last Friday in Boston. And one of the CDOs said to us that we said, what's the framework for getting started? How should people think about this? He said, there are five things that you have to do to be a data-driven company. And three are sequential. Two are simultaneous. The two that were simultaneous were you got to partner with a line of business, and you got to cultivate people and train people in the proper context. Those are ongoing activities. But the three sequential linear activities, one was understand how you make money. Not how you monetize the data, but how your company monetizes and how data can support that, which was a nice little twist, I thought, because everybody used to think, let's go sell the data. Wow, that's hard. How do we sell data? Nobody wants to buy our data. But so that was good. The second was understand your data sources. And the third was trust, data trust, achieve data trust. So that's what we're talking about here, this lineage and provenance of data. My question is, what else is part of that number three? So that's good news for you in this announcement, number three. What else is there? Is there a data quality component? And where does Syncsort fit in that number three? There's a data cleansing component, definitely. Data preparation component, that's part of that. And data quality is definitely part of that as well. And talking about those three, actually, the good news is that we have something to say for all three, right? Making data accessible is one of the biggest value propositions, making all data accessible. There are several tools for accessing new types of data. We are also making legacy data accessible for advanced analytics and machine learning and Spark analytics, for example. And the first one, how your company makes money, obviously, is helping with that, accelerating the return on investment and reducing the total cost of ownership. Those are areas. In terms of what else is happening, we also end of August announce another acquisition. And that's Kajito, a UK-based company, which falls very well into our overall strategy for bridging the gap between the mainframes and big data and liberating more data from the enterprise legacy data stores. They have expertise in DB2 and IBM DB2 and CA's IDMS. And we are very happy to have their products part of the portfolio and more important, the talent they have because DB2 is very common among our big data customers. And another announcement that we made during Hadoop Summit was Hortonworks is reselling DMXH for ETL onboarding and basically onboarding new customers with Hadoop reducing the skill sets. Do you typically sell? I mean, you talked about this announcement, specifically financial insurance, health care. Those are highly regulated industries. Those industries tend to have a chief data officer. Are you increasingly selling to interacting with chief data officers? We are interacting with the chief data officer, sometimes big data CTO, also called data warehouse architect. Usually, data warehouse architect is still heavily involved in the big data implementations. And whoever owns really the Hadoop as a service or data as a service architecture, those are really the level of people that we interact. And one of the areas I think it becomes critical, as we are providing a single interface, a graphical user interface, a different environment that people can combine, batch streaming, and work with different types of data cleansing and data preparation in a graphical user interface driven environment, we are able to actually help organizations leverage the skill sets they have in-house. So they don't have to be the expert in Scala coding, which you have to be somewhat in order to do efficient and optimized Spark programming. They don't have to understand how to tune map reduce on a particular cluster configuration. That really helps. That's why we have still the data warehouse engineers and architects as part of our audience. It sounds like you're sort of step by step reconstituting the traditional ETL function, but that you can accommodate streams that you can accommodate lineage and other governance functions. It sounds like you want to be a trusted conduit across systems where those systems form an analytic pipeline. Yes, definitely. However, ETL is also redefined in the context of Hadoop and big data in a way. Big data prep and integration. So as part of that next generation data warehouse architecture, or Hadoop as a service data as a service architecture, we see the kind of data integration, innovating itself. Our goal is really to bring value to our customers by making all of the data available in a single interface and having the flexibility accommodating cloud and hybrid and on-premise to cloud environments in addition to multiple ways of working with data. And we are not trying to do this from scratch. We have already expertise in terms of dynamics optimizations and self-tuning and simplicity with our products, partnering with the Hadoop vendors, Cloudera and Hortonworks and MapR have been really very complementary to our overall strategy. They do really the platform-specific enhancements and strengthen the platform. And we complement them in terms of solving hard problems on the user side, governing the data, the lineage, leaving the security frameworks to them, for example, and organically inherit some of the things happening in the Hadoop stack. Tendu, we're out of time, but so as close, you've observed this space now for a number of years and you've seen sort of all those shiny new toys come out and then the enterprise sort of subsumed them in and you guys were at the center of all that. How would you describe where we're at in this whole space? I think we are at a very good place now. One of the indicators is that when we are talking with the chief data officer, most of them already made the decision that they have a cluster in Hadoop place. So two years ago, you would go, oh, I'm trying to make my mind which Hadoop distribution, which use case. If you don't have a use case, if you don't have a business problem to solve, you shouldn't be really talking about the big data initiative. Now we can understand the maturity of the technology stack, maturity of the market, more importantly, that actually people have a business use case and they know how they will measure the results. And this is especially with many of the enterprise companies, not just the social media companies where everything originated, right? It's not just companies like Facebook or Twitter and Google. It's with the financial services, with the insurance and taking advantage of the data sets and being able to actually access and analyze these data is now part of their competitive, sustainable, competitive value proposition. So it is, we are at a very good place. I think- Big data goes mainstream. Big data is mainstream already, yes. All right, we'll leave it there. Thank you, Tendu, for coming back in theCUBE. It's good to see you again. Thank you for having me. It's always a pleasure. All right, keep it right there, everybody. We'll be back with our next guest. This is theCUBE, we're live from New York City. Right back.