These are five crazy helpful soccer tips. I wish all players knew. If you wanna be a better player, watch this video all the way to the end. If you don't know about me, I used to be a huge underachiever, but through obsessive self-improvement, I found my success. Earned a college scholarship, played for my national football team, a YouTube channel with over 100 million views, I've helped players worldwide, and I'd love to help you improve faster and achieve more. I wanna give you a few tips on shooting. So number one, when you have a chance to take a shot in the game, take it. Don't hesitate, don't make the pass instead and regret it. If you know it was a good shooting opportunity, I want you to take it. I'd rather you take it and miss than be hesitant, doubt yourself and give that opportunity away. Okay, you'll learn much quicker, you'll become much better. So want to take your shots, want to get them off, every opportunity you have, take the shot. Also your mentality, when I'm about to shoot, I can't be thinking about everything that could go wrong. Missing the net, the goalkeeper saving it, everyone yelling at me, the defender coming to tackle me, okay? All you can focus on is being present and focusing on your shooting technique. So let's talk about technique. First of all, before we talk about power and accuracy, get your shots on target. If you're trying to blast as hard as you can, you're always missing the net, it doesn't matter how hard you can kick the ball. So you have to get it on target and you'll learn what it takes. That's why you're out here at the field practicing, but sometimes you might be off balance when you're shooting, sometimes the ball is stuck in your feet, sometimes it's on your right, on your left. You have to figure out how do I get it on target consistently? And once you can do that, then you can start adding more power. So how do you generate power? Well, first I want you to think about your foot technique. Make your foot strong. Lock your ankle, your toes are down.  So if I'm hitting that ball and my foot is going weak, like that through the shot, it's going to be a weak shot. You want to keep your foot flexed, your ankle flexed, everything nice and strong through the ball. That's the first step to power. Second is the speed at which you produce this motion, okay? So the slower I do this, this is the less power I'm going to have on my shot. The quicker I can do that with good technique, the more power I'll generate. So foot technique, speed of your swing, and also the range of your swing. I can generate more power from a bigger backswing and a bigger follow-through. If I just have a little backswing and a little follow-through, it's really tough for me to generate power. So think about those three things when you're practicing on the field. Accuracy, I really want to think about guiding the ball with my foot. So what I mean by that is, if I'm trying to put it into that corner over there, I have to push it like that, as you can see, okay? If I want to push into the left corner, I want to, as I release the ball, I want to see myself, my foot, my leg, pushing it, guiding it, okay? A lot of us were just like chopping at it. And every time you take a shot, stop and look at your foot. Where was it pointing? Okay, so your foot technique is one thing, then your body positioning. If I wanted to go into that corner, I want my body to finish facing that corner.  So accuracy, really think about guiding it, really pushing it there.  I want to push it there with my body. So those are the two things I want you to think about when it comes to accuracy, power, but like I said guys, most important is you're getting consistent. You're getting the ball on target as often as possible. If you want to improve faster and achieve more this season, use the Soccer Success Planner. It's 100% free. Players all around the world have already used it to improve. You can download it right now. There's a link in the description below. During your technique, you must take responsibility for your touches, your dribbles and your shots. The ball will only do what you tell it to do. And if you can learn to analyze what you're doing incorrectly, you'll improve much faster. So what I mean by that is, say for example, I was shooting this ball and I took a shot and the ball ended up going wide. Okay, I need to analyze. The ball only did what I told it to do. It's not the ball's fault. It's not anyone else's fault. It's my technique's fault. So I need to analyze in my head. Okay, I hit it too far on this side of the ball. I followed through too much. My body turned too much and taking that information, you need to correct it. So instead, I'm going to try to focus more on this side of the ball. I'm going to make sure my follow-through goes forward and I'm going to make sure that my body control goes forward. Okay, and then the ball will do what you tell it to do. The same thing goes for your touches. If you're controlling it out of the air and you lost possession, that's because you touched the ball on the wrong place or you were too heavy, you were too hard with your technique. Okay, so the ball will only do what you tell it to do. If you didn't like your touch, if it didn't do what you wanted, ask yourself, what did I do incorrectly? Same thing goes for your dribbles. If you tried to do a turn or a cut and the ball ended up over there, rather than here in your path, okay, you need to think, okay, I should have touched more on that side of the ball. I should have got my body around it more. I should have twisted my hips around the ball more. Okay, so the ball will only do what you tell it to do. Take that idea, apply it when you're training by yourself and your technique will improve much. I will send the better in one day soccer blueprint to anyone who comments hashtag soccer on this video. So when you're running, it's so important that you're focusing on your breathing because a lot of players when they're running, especially when they get tired, they start to hold their breath. And if you're not breathing, you're not getting oxygen into your muscles.  And hopefully you can hear me on the microphone here, but I'm just breathing nice, deep breaths in through my nose, getting good oxygen out through my mouth. Okay, and let's see if I can go for a little sprint here. A little change of direction, get a little more tired. All right, so when you get tired here, this is where it's really important. Get lots of oxygen, keep that breathing steady. So let's say like the ball was out of play and you got a chance to get back into position. You're resting for a second.  This is where you focus on your breathing recovery. Okay, real deep breath, good oxygen in, good carbon dioxide out, and then the game's on. And now it's a little more steady. It's not as intense with your breathing, but the rhythm is still there. Okay, so like I said, when you're running, so important that you focus on your breathing. If you're holding your breath, you're not getting good oxygen into your muscles.  You're gonna get tired quicker.  When you do have the chance to recover, let's say you went for a long sprint or you had to press, you had to tackle, you had to defend with intensity and the ball's out of play or you have time to rest while plays on the other side. You're still staying focused. You're still aware of what's going on, but focus on your recovery. Okay, and one more little thing. What do you think about? You probably see professionals do this all the time. It's a little snot rocket. Just blowing the mucus out of your nostrils.  And basically mucus is bacteria.  Your body's trying to get rid of that. So it's okay to spit. It's okay to quickly boast some snot out of your nose. It'll help you breathe better. It's just a little trick. It's something I do all the time and you see professionals. Let's take a look at controlling a ball out of the air. You can use your foot, thigh, or chest. Similar to a bouncing ball, think about absorbing the ball and bringing it down to the ground as quickly as possible instead of having a heavy touch that forces the ball to bounce upwards, which will take more time to get under control and allow defenders to close you down. Whenever possible, take your first touch into space instead of stopping still. Protect the ball with your body and take your first touch away from the defenders. When controlling the ball on the move, push it into your path and get it down to your feet as quickly as possible. When receiving long balls, focus on your footwork. As soon as you realize your teammate is about to play a long pass, get light on your toes and react to the flight of the ball. Move so you can get your entire body behind the ball. Watch the ball with your eyes as you make contact with your foot, thigh, or chest. And if possible, push the ball into space, attacking quickly rather than stopping it dead and allowing defenders to close you down. One more thing I want you to do, which is super easy, but it will improve your dribbling and your ball control is just keep a ball with you at home.     When you get up in the morning, your ball's there. When you go to bed at night, your ball is there and you're going to get thousands of extra touches just by doing this one simple thing. It's going to improve your dribbling. It's going to improve your ability and confidence on the ball. From moving up divisions to making national teams, players who use the Online Soccer Academy get results. Access elite level coaching and training, become a complete player, make a difference on the field and get noticed when you play. Limited spots available, apply today, start improving tomorrow. Link in the description below.


Hello traders at CMC Markets. Welcome to another update from me, Trevor Neal, Research Director, Beta Group and also at RRG Research. I'm recording this in London and I'm presenting to you on the 4th of July for the 5th of July. In this update I'm going to look at currencies, particularly the yen, the euro and the pound. We're also going to look at gold and we're going to look at crude. Last week we saw some steadiness in the US dollar and some of the currencies which have been doing better than the dollar have eased back slightly and moved from the leading quadrant in the relative rotation graph here with a daily sampling and turning south-westerly in direction but still over on the right so generally stronger than the dollar itself except for the Japanese yen which is looking really poor and still looking poor and still heading westerly which is weakening versus the dollar which is in the middle here. So we've got the furthest the right is the Canadian dollar which is a favorite of ours. Pound which has had that strong bounce, easing back a little bit, euro the same, swissy the same Australian dollar as well despite what's going on in the interest rate side for that but all of them still to the right of the dollar. And here we have gold not doing as well as the dollar not doing as badly as the yen. Flipping around here quite sharply which is quite interesting but in the lagging quadrant. And the other last thing to comment on this Australian dollar move here you see the length of that tail there that's a big swing from just a few days ago being in the leading quadrant down into threatening. So let's have a look at some of these charts individually. Now we're going to take a short-term look at the markets but I'm going to start when I'm looking at the yen here looking at the very long-term chart. These are monthly bars here because I want to bring back years because we're breaking levels and testing levels of decades ago. This rising is of course the dollar rising and the the yen falling and we're moving towards the resistance of 1998 which we tested and we've recoiled to from and then we're moving up towards it probably the next time quite possibly going to break it and then the next dollar resistance level is at 160. So quite tremendous move here down in the yen and and it looks as though it's exceeding but we're looking back in history really. This hype was made in 1990 and high in the dollar. This is what we're up against now so now I'm going to hone in right into this area here. Now on the yen we have zoomed in into the really the last year of trading and we are near that multi-year resistance level around 148 and then the high up here which is right at high for the dollar of 152. I put in here a Fibonacci projection. We've had this little consolidation here so I think this move was impulsive move. This is a pullback move and then this is now the impulsive move. A, B, C, D for it would be 145 at 60. So I think this move can mechanics 145 at 60. Now we have to see what happens at that point. If it zooms through it so if it powers through the 145 at 60 level then I think we're very likely to head up to the 161.8 level which is 150 that high there but it then depends on the behavior at the 100% level. We are seeing some loss of momentum currently and this may be to do with the 4th of July holiday but you see here the MACD, the daily MACD is looking positive, is above its signal line but it's the gap is narrowing and on the RSI we can see it's turned down in here. This happens of course and then and we recover and it's particularly the market moves very strongly when the pullback is to below 50% if that were to happen but let's watch this very closely. Obviously the dollar, the yen is extremely weak and that's still the case. Just lost a little bit of edge. My suspicion is that's only really to do with the holiday. We're close to getting to the minimum price objective from this ABCD move there and that's 145 at 60 just ahead of us there now and as I say my experience is that if we hesitate at that level then it is the end of the move. We've done 100% but if we zoom through it so we have a very powerful big-bodied candle long long bar close near the high then we very often go straight to 161.8 which is up at 150 and we've seen on the RRG chart how the euro has moved into the weakening quadrant there and is performing rather weakly and that's this action in here as it moved down against the US dollar and it's feeling the pressure from this area from what just above 110 up to 111 the high and these three tops in here and then this top in here. There's a lot of pressure at that level there. We're feeling it now the market is easing off the daily MACD is crossing the RSI is pulling back here and looks like going lower and so further easing can take place this currency pair. If we get through the 108.45 level these two lows in here then I think it there's very little to stop it going down to 107.88 and then into the zone of support which is down to this low of 106.43. This area here should be supportive and we should hold above that level to maintain this pattern of higher lows but in the shorter term in the next few days it looks as though it will remain under pressure and we'd expect to see it go lower it just can it hold above this 108.40 low here. If it can that's fine and put in a higher low again up there and continue to press against this significant resistance above 110 but if it does break down then I think we can revisit the support down in this area here which as I said is from 107.80 down to the low here 106.40. Sterling has also suffered from this recent amount of steadiness in the US dollar and here we see it easing down here but it's come back to support and quite good support from this last high in its zigzagging journey higher around 126.30 so we're making higher lows it's been doing really well but of course we have corrections on the way and this is looks like another correction is taking place so we see the ROG moving down into the weakening quadrant but what's going to happen next we bounce well from that 126.30 support the MACD is still negative that's a lagging indicator the RSI however I think has turned up and I would be looking for this momentum change so this breaking up through the the trend down in momentum breaking up like that means that the downside momentum has abated and it looks as though that we're starting to move up here so this is probably possibly we're at the at the beginning of a return to the direction of the trend it's we're at this point here so after a pullback then rallying after the pullback then starting to rally so what we'd look for is is is a good powerful move up from here and to tell us the move is underway we've got protection below this previous high here which was resistance now support so below this low here and then I think that we could project up and let's do the count just move the prices down there a bit I'm going to put on the Fibonacci expansion so a b c where's d for it a b c and here we have 100% is 131 15 a b then add the length of a b to c and that gives you 131 15 and so if this is starting to turn up again and the pullback is complete which it does look as though it might be the case and we're on the cusp of that would catch the turning point around this the equivalent of this area here and we know if we're wrong if we break this low here at 125 80 now moving to our cash gold we are coming down we saw that in the ROG chart the weakness of gold here we see in the MACD it's coming down and the signal line is nice and smoothly moving lower making a new low in here the MACD itself is close to crossing because we are having a little bit of a bounce here but I'm afraid to say this does look like a countertrend bounce to me we're approaching resistance from the recent lows at 1933 got significant resistance of course at 1960 we've got the downtrend line which is currently right where we are now and so we're coming up towards bouncing towards a resistance in a downtrend we look at the RSI and we can see that it's it's come down and it's bouncing there it's nearly at the 50% level any any above 50% is corrected and this looks I'm afraid to say very much like a correction to me a impulse reaction the next move I would imagine is likely to be another impulse if we break the 1893 level there's nothing really to stop it coming down to the 1860 level down here we move very fast up in this area here so it's vulnerable to turning lower right where we are now and if it breaks that low and gets probably through the 1884 level then I think that it will bring in more fresh selling there if we move above the let's say 1940 then all that I've said is wrong and we're pushing in towards into the resistance impressively and possibly putting it in a low and ending the move but to me it looks more like this is a reaction in a downtrend a rather weak reaction which is about to reassert itself in the next few days WTI crude is in a downtrend we've got a pattern of high lower high lower high maybe lower high there we've got substantial resistance from 73 up to about 84 85 area is a massive area of resistance so we're below that resistance it is also supported by these big shadows here so we traded down very briefly to 64 and a couple of times again also 67 bounce bounce quite impressively so we've got support which is in the form of rejection and then we've got resistance which is in the form of consolidation and we're also in the form of a downtrend line the strong of those two is the resistance that consolidation from 73 upwards is really a ceiling for the market and then we've got the downtrend which is being a bade right now so the vulnerability really is on the downside for this market the MACD is drifting higher in here but that's really an attempt to return to zero after the fall here it's not really a bullish sign at all on the RSI we are going up a little bit in line with the market here but it's the reading itself is at 57 and so it's a very neutral reading so here we are at a neutral point I would say pressured by consolidation heavy consolidation pressure and a downtrend line and supported by shadows rejections below of the two as I've already said I believe that the resistance is stronger we're at the resistance point now of the downtrend line and therefore it wouldn't be unusual if the market were to turn down pretty well right here and and turn down and retest these lows here at 67 if it does do that then you've got a good place to protect yourself just above that high there at 71 85 somewhere around 72 level but it hasn't turned down yet I would wait for that to do that but I would not be surprised to see the market turn down very close to here and begin an attack on that 67 low and then possibly the 64 low there's also you there's a Fibonacci projection which is down to 63 for it as well so I think this might be at a turning point though it's relatively steady at the moment I think that this is maybe the extent of the rally and it may be may end close to here of course if I break through 72 level that short term messages is aborted and we break through the 73 level then it's a completely different picture and it's punched hard into extremely heavy resistance but I have strong doubts about that possibility happening more likely is the long-term downtrend is going to reassert itself and it may be about to do it close to where we are right now I'll leave it there for this update I thank you very much indeed for watching it's goodbye from me Trevor Neal at beta group and ROG research and may the trend trend be with you bye bye


Hello and welcome to the Amherst Weekly Report from Amherst Media. I'm Claire Healy and these are the stories out of Amherst, Massachusetts from this past week. As mentioned in our last show, on November 23rd and 24th, Monti Bella Monti led his 11th annual Monties March for 43 miles to raise funds for the Food Bank of Western Massachusetts. Monti was joined by Congressman Jim McGovern, Food Bank Executive Director Andrew Morehouse, and others for the March, which raised a total of $58,129. Residents of the town of Amherst can expect their tax rate to increase next year after a town council vote on November 16th. The council voted 12-1 in favor of the new rate, which will be the same for both residential and commercial properties. This follows a recommendation by the Board of Assessors and the town manager. Single family homeowners can expect a rise of about $205, and the tax rate is expected to correspond to $21.82 per $1,000 of property value according to data from the Daily Hampshire Gazette. The city of Northampton is set to open a 24-hour, 7 days a week emergency shelter at First Churches of Northampton on December 4th, according to Mayor David Narcowicz. Located at 129 Main Street, this facility will expand the city's shelter bed capacity to 40 in total. Working in partnership with ServiceNet, which already has two shelters established on Grove Street and Center Street, the expansion is meant to keep those needing shelters safe amid the pandemic. The current two shelters would be an adequate alone for proper social distancing as temperatures drop below freezing. The shelter will have around-the-clock staffing by ServiceNet in addition to support by city staff and community volunteers. All parties involved, residents included, will be tested for COVID-19 prior to entry into the shelter. ServiceNet is urgently looking for staff to support the shelter and is currently hiring. Additionally, the City of Northampton is seeking community volunteers to assist in the effort to upkeep the shelter. Those interested can apply online at ServiceNet and the City of Northampton's websites respectively. We spoke with Representative Mindy Dom of the Third Hampshire District, which includes Amherst, Pelham, and part of Granby about her priorities following her re-election this past month. As an Amherst resident of 20 years, Representative Dom has a long history of working in this area on numerous advocacy projects and partnerships and served as the Executive Director of the Amherst Survival Center directly prior to her election in 2019. She listed the areas that she prioritized in her first term as support for public higher education, the climate emergency and environmental protection, food security, income inequality, voter rights, LGBTQ rights, immigrant rights, and sponsoring public transit. She said that those priorities will remain the same with the addition of specific focus on needs associated with the COVID-19 pandemic. Representative Dom outlined numerous areas related to the pandemic that she believes need attention, such as increased testing access and improved public health education. And she said that a second stimulus bill is essential. The federal stimulus package is essential. It's not only essential in terms of what it can result in in terms of money in people's pockets, which is desperately needed, whether it's to pay rent, buy food, et cetera. But it's also critically necessary for states and localities. We really need to be able to provide states with the money that they need to implement wide scale testing and ultimately, wide scale vaccine distribution. States will not be able to do that on their own. We're coming up to a deadline, for example, at the end of December for pandemic unemployment assistance, which is this special unemployment insurance that was created specifically for the pandemic. The expiration for that is the end of December, but unemployment is not ending at the end of December. So we need the federal government to step up and extend those programs as well as provide resources for new programs. Right now, my constituents are having a really hard time accessing testing. The state has a particular program called the Stop the Spread program, which is free testing. In particular communities that have been high risk in the past four months, the closest ones to Hampshire County are all in Hampton County. We have some in Springfield and in Holyoke. Nothing in Hampshire, nothing in Franklin, and nothing in the Berkshires. That's not tenable. That has to change. And unfortunately, that does sort of demonstrate a lack of awareness about Western Massachusetts, that there may be people who don't have their own vehicle. They don't feel comfortable being in a public bus given the pandemic, plus we don't have public buses that go from Hampshire into Hampton quite frequently. Or they don't have the time to take off from work to be able to travel down to Holyoke, wait on a four hour line to see if they're able to get tested. So we need to make testing more available. And we need to couple it with very specific health education messages that allow people to understand how to use that test result. So we need to underscore the fact that a test result is not prevention. It's information that you can use to practice prevention. We need more resources in health education in Massachusetts. When asked what she's seen as a continuous concern throughout her work both before and during the pandemic, she pointed to housing and how the pandemic has exacerbated previous housing and security. It's not just because we know that housing is healthcare and healthcare is housing. We know that housing is an essential social determinant of public health. But we can also see in this pandemic that one of the public health guidelines was stay at home, right?  And one of the first things we realized in the spring was how do people do that who are homeless? Or how do people do that if they're in multi-family residential because they can't afford their own home? And so I think one of the issues that actually has and also people being threatened with potential eviction because they can't pay their rent because they lost their job because their restaurant closed because of the pandemic. She is currently working on an amendment that would require the governor to replace a member of Congress who needs to leave office with an individual from the same party. There's a couple of reasons for this. One, I think it keeps faith with what the constituents want. You know, voters choose people based on party. There's generally in general elections for our congressional seats. There's usually a Democratic nominee and a Republican nominee. And in Massachusetts, voters decide which person they want. And we can see actually in real time that if a person was to be replaced with someone from a different party, it would actually change the balance of power in the Senate to such an extent that it could really kind of derail action or promote actions that Massachusetts voters would not approve of. At the same time, I really do believe that President-elect's, whoever they are, should be able to assemble their cabinet without worrying about that balance of power.  He should just be able to say who's the best person for the job and know that him selecting somebody isn't going to alter that balance of power. That doesn't work right now across the country. The amendment that I introduced, and which I'll be introducing in January as legislation if it doesn't pass, I really do believe keeps faith with what voters want, allows for that decision-making on the part of President-elect's or other people to not worry about that Massachusetts voters' decisions on what the balance of power should be would be disrupted. When asked what she would tell constituents that are concerned about the current political environment, she quoted activist Mariam Kaba and said, quote, hope is a discipline. There's two things I like to think about right now. I like to think about this expression that I heard from a very well-known activist in the police reform movement that says hope is a discipline. And for me, that means that it's a practice. We have to think about it. We have to foster it, nurture it every day, regardless of what's going on. So that's the first thing is I trying very hard right now to nurture my own sense of hopefulness, not my sense of hopelessness. But I think one of the things we learned in the past four years, and it's no different now in this transition period, is that we cannot afford to relax. You know, democracy requires vigilance all the time. And even when we think we don't need to be involved, we probably do need to be involved and we need to be engaged in our community, whether it's at the local level, the state level, or the federal level. I'm not, I look at what's happening on the federal level and I'm appalled. I get very concerned, but I do believe that there's going to be a peaceful transition to President-elect Biden. I just feel that his transition is going to be not as full or well-resourced as every other President-elect before him, including Trump. She says what she learned from her first term is that her general focus is on areas of, quote, basic unfairness that is resulting in a lack of access, and that she wants to continue working to level the playing field through legislation. And so a lot of the issues that I'm involved in look like civil rights issues, and they may be civil rights issues, but they're coming from that sense of the field needs to be level for everybody. And I'm hoping that I can continue to do that through a variety of different legislations. So whether that's closing, improving access for healthcare, or improving access to specific medical treatments for people with particular illnesses, that that's also viewed for me as a fairness issue, not only as a healthcare as a human right issue. It's a fairness issue. She also emphasized the importance of voting accessibility, saying that we need to, quote, trust voters in laws and keep actions established during the pandemic, like an extended early voting period and mail-in ballots in place. And I'll also be looking to make sure that voters, that we trust voters in our laws so that a lot of the things that we put into place as a result of the pandemic in terms of voting, specifically mail-in voting and an extended early voting period that we keep, that it's kind of like one of the silver linings that we get from the pandemic, is that we make sure that we also make voting more accessible, because look what happened. We made voting more accessible and we had the largest voting turnout ever. So we need to be mindful that there's really no reason for election day to only be on a Tuesday, and it's absolutely doesn't make much sense. And as much access as we can give people to engage in democracy, we should be open to doing that as elected officials, and we should make sure that people have that access. For anyone in need of assistance, whether that be food or housing insecurity or healthcare concerns, Representative Dom encouraged them to contact her in her office directly. She said she can be reached at her email, mendy.dom, at mahouse.gov. She said that her office will refer anyone to the appropriate program so they can get the assistance they need and help them apply for programs. Monday, November 16th, Amherst became the 13th municipality in Massachusetts to pass a bylaw aimed at preventing the mistreatment of exotic animals in circuses and traveling shows. The bylaw, titled the bylaw prohibiting the use of wild and exotic animals in traveling shows and circuses, prevents these venues from using exotic animals for entertainment. It does not impact petting zoos or the exhibition of domestic animals, including llamas and alpacas. It also doesn't apply to research institutions like universities, provided that the animals are not being used for entertainment. The bylaw was first advocated for by Rebecca Schwartz, local resident and assistant director, and head advisor of the bachelor's degree in individual concentration program at UMass Amherst. She reached out to the town in a letter, and city councillor, Shalina Bahel Mill, responded and sponsored the motion. We spoke with Schwartz about her motivation for the bylaw and the impact that she hopes it will have. She said she was inspired by a conference on animal rights and decided to approach the town council after canvassing to gauge support in Amherst. I had attended a conference a few years back that had been sponsored by the Massachusetts Humane Society and the MSPCA, and it was really about like social action around animal rights. I am particularly interested in wildlife application, just because I feel like they're just so exploited and underrepresented, as like all animals are. Anyway, I attended that conference and it was, you know, I felt like it was like a call to action. Like, I realized that in order to help protect wildlife, the only way to really do it is through policy change. And then combined that with the big E, it happened to be the year where there was really a lot of coverage about the poor conditions and abuse of like the camel rides and the elephants that had been brought by the Cumberford Zoo. And I just decided like I just had, I wanted to try to affect positive change. So then I decided to go to the Amherst town, the farmers market, and see if there was support amongst the residents. And I went there for a couple hours for a couple days. And like every resident but one that I spoke to, just their first reply was, well, Amherst doesn't allow that. I mean, of course they don't, but they actually do allow it by not having the law saying that they don't allow it. So everyone supported the concept and the idea of not allowing basically exotic and wildlife acts, which are basically considered circuses, but are more than that. It's just anyone coming to town wanting to have like a monkey on the town common during the fair for kids to see or elephant rides or camel rides. It's really more the smaller venues that Amherst would be exposed to. So I saw all the support there and just wanted to keep going. You know, we live in a agricultural area, people have llamas, they have donkeys, horses, anything like that. We're not trying to limit that. I mean, that's what our community is. And actually the original bylaw had listed alpacas and llamas and one of the council members brought that up. It was a really good comment and we were really happy to be able to make the adjustment for our community. So the intent was really just to limit these animals, which lead just hard lives. They have to travel around. There's these local zoos like the Cumberford Zoo who had the elephant Bula that died at the Big E. They're local, they're in Connecticut. Those type of places to not allow them and give them the venue to exploit these animals. She hopes that this bill prevents future exploitation of these animals in Amherst and that it encourages similar action around the country. I haven't come to Amherst in a long time. We don't have a lot of these venues, but we absolutely could. And as these entertainers and vendors are limited with where they can perform, they're always looking for new venues. So, you know, one thought was should this become a resolution in town because everyone does support this idea. But the problem with the resolution, it's honestly, they tend to be more global in intent and there's still not a law. So we could say to somebody, we don't want you to bring your elephant to town for rides, but they could still do it if it's a resolution. If it's a law, it's clean cut and there's never any gray area about it. I mean, I didn't know if it would pass up until that moment and I certainly wasn't expecting it to be unanimous. But it was really great and Amherst, you know, again, is a leader in compassion and progressive values and in creating a humane economy in town. I was just like thrilled. It's really a global issue and like Amherst is now a player in this big global issue. So, you know, people may not realize how big the effect may be for one more group of people to say like we have to end this exploitation. The Amherst Police Department is hosting a holiday gift drive to help Amherst families experiencing financial difficulties this holiday season. They are collecting winter apparel like coats and hats, books, gift cards and wrapping supplies. If you would like to donate, bring your unwrapped gifts to the Amherst Police Station at 111 Main Street before December 21st. Governor Baker announced that the town of Amherst was awarded a competitive $1.5 million grant under the MassWorks program. The grant is for enhancing traffic and pedestrian safety at the main intersection in the center of Pomeroy Village in South Amherst, specifically the intersection of West Street and Pomeroy and West Pomeroy Lanes. There are no crosswalk signs or ramps to step down from the sidewalk to the street at this intersection in South Amherst. Due to a lack of bike and turning lanes, this intersection has been deemed unsafe for pedestrians and cyclists and insufficient for buses and automobiles. The proposed improvements to this intersection include enhancing pedestrian, cyclist and vehicular safety and will encourage multifamily housing and economic development. Thank you all for watching. This is the Amherst Weekly Report from Amherst Media. We'll see you at the same time next week.


These are frameworks that they're shared, that are public, and I encourage all of you to look those up and find others. But again, there is none that is the magic wand. It's not the magic solution. A good framework has to be relevant, be applied, and reflect one's own or one's organization's own priorities and strategies. In fact, I think the best framework, the most elegant framework, is one that any young journalist or reporter is taught when they first learn to become a reporter, or first go to journalism school, and it's based upon what I talked about before, listening and asking questions. So a good reporter is taught what are called the five W's. Who, what, when, where, and why. Because a good reporter, someone who wants to get information, but not information for the sake of relevant information, to understand a problem or an issue, they need to be able to ask essential questions. And those five W's are easily ways in which you can ask an essential question. So the key is the questioning. The key is to being able to find ways of getting relevant and meaningful information. So that's the key to a framework. So I hope the one lesson that you will get is that the framework itself is less important than the process of getting information and understanding a place that helps you fill out the framework, helps you develop the priorities, and then what you do with that, the implementation or the application of the knowledge and the information that you in fact get. So with that, I think it's important then that we begin to drill down into how to think about conflict and different ways of understanding the levels of conflict and what we might want to know as we analyze conflict itself. And so I'm going to look at those elements.


Key updates this morning from the State Disaster Management Group meeting were that the record flood peak in St George at 13.85 metres is holding steady. The advice from Bureau of Meteorology is that that height is unlikely to go too much higher but obviously we're watching with interest and monitoring the flood heights at St George right at this moment. The clear message for all of the residents of St George is that there will be no return today. Your safety is primary to our decision making across all state government and local government decision makers. There are a range of factors that impact on this including the security of the town, the level of the floodwaters, the water over the roads leading into St George and at this point in time the Mooney Highway, the last remaining road is actually cut at the Raggy Channel. There's also issues to deal with the water supply, electricity supply and importantly the sewage supply, some of which has been damaged by this record flood level and efforts will be made today to deal with that. A last major issue of course is that we have a considerable number of homes that have been impacted by the floodwater with water over the floorboards. That will have to be assessed and arrangements made for those families to be accommodated in other areas of the city. The other issue of great importance is the accommodation of those people who will be able to, who will return but be unable to return immediately to their homes. An evacuation centre is being set up in St George to cater for those people. At the moment we have 34 police in St George, that's triple the normal numbers and that's designed primarily to ensure the safety of all of the community, particularly a security overlay of the township while most people are still remaining out of the city. That police presence will remain probably for around a week to ensure that there is a proper security overlay while people return safely to their homes. There has been no reported thefts of property in St George since the evacuation started. I can absolutely confirm that and our police patrols have not had any suspects in relation to looting or stealing from properties at all. The final message is that we will be considering all of the factors that impact on a safe return at the next SDMG meeting this afternoon. We will make a decision as soon as humanly possible for the safe return of the residents of St George to their homes. As soon as that decision is made we will communicate it to the public through the normal public messaging systems right across Queensland because we know that many of the people who left St George are staying with family and friends in various locations around the state. We are very, very grateful that people have been patient but all of the decisions that we have been made are in the best interests of those people and their safety. Also decisions were made at today's State Disaster Management Group meeting in relation to the safety and security of people south of St George and also south of Charleville. Issues are being made on the river heights in those areas, Deer and Bandy, Hebel and also Canemulla but at this stage all the advice we are getting is that those towns will be safe and that whilst they may become isolated resupply issues are already in train to manage the ongoing situations there.


Hi everyone, Joe for Jaspy's CaseBreaks.com coming at you with 1718 Donneress Optic Sello Basketball Pack Break Number 2, Random Team Break Number 2. I kind of mix all that up. With a chance at an eminence spot, the last one, if you're looking for the video it's gonna be in a separate video. If you're watching live you got to sit with me through this. So we're doing the break itself first, and then we'll re-randomize all the 30 names. A name on top will win a $3,500 spot for a fraction of the price. So big thanks to these folks right here. Appreciate it. And there's all the teams right there. Let's roll it. Let's randomize it. Six and a three. So names and teams first, the break first. We'll make you sweat it out a little bit. And then we'll do the randomizer in a different dice roll for the eminence spot. So after nine, one, two, three. And ninth and final time. After nine we've got Adam down to RJ. And ninth and final time. After nine we've got the clips down to the Hornets. For these filler breaks, not gonna read off all these names. Gonna preserve this golden voice for the for the eminence break coming up. But thank you everybody for getting in. I guess we'll highlight Memphis and... No, this is 1718. So I guess we'll highlight Boston. There you go. Daniel Graham on the Celtics. I think I said Pelicans Grizzlies before. I don't know where my mind is right now. Let's assort by Column V. By team. No trade windows and filler breaks. Let's print. Let's rip. Remember folks, check the schedule because there's also filler information in the schedule. I try to... As long as you see my face on air, try to do my best to keep those that filler information as updated as possible. That's the final print out right here. Hot off the presses. Thank you very much everyone for getting in. Light on the toner but I think we have more on the way. Sorry, Zach Collins. Alright, we got Jonathan Isaac autograph. Rated rookie autograph. Out of a cello pack. It's kind of unique. It doesn't happen very often. Orlando. RJ with the magic. 19, 9, 25. Not bad. There's Zach Collins. Here's Drew Holiday. These ones aren't numbered but they will ship the blue borders. Now let's see the blue velocities here. Exclusive to these packs. We have Damari Carroll, Malik Monquerated Rookie and a TJ Warren for the Suns. We'll go to Charlotte. This is also for RJ. Alright, now the moment you've been waiting for. Who's going to win that spot? We've got RJ now and RJ and everybody in between. New dice. Let's roll it. Let's randomize it. Three and a one. Four times. The three and one. Four times. Name on top. Good luck. One, two, three and one. Fourth and final time. Name on top. After three and a one. Four times. Congrats to... Thanks everyone for getting in. Congrats to Adam Cuperman. Wow. Adam, after four times, gets his way into eminence. Basketball. He's got too many high-end things happening on jaspyscasebreaks.com. Congrats to you. Thanks everybody. The break coming up next, jaspyscasebreaks.com. Bye-bye.


Hi, morning everyone. Weekend was quite stressful when I was told to have this presentation and I was struggling to figure out which brand do I pick up so that there could be a little bit of a case study talking about then and now marketing. Also wanted to ensure that it's not a lot of gyan and concepts and this can happen. This is the way the world is going to transform and change. So whatever I've put in, put across some slides and I'll try to talk and in the process I also realized it will become very old when I can talk about then and now but the challenge is always to stay contemporary. So I've finally decided to pick up a brand which is closest to a commodity. This is the brand and she mentioned Ashirvath. So this is the brand that I'm talking about. It's now about six and a half thousand crore. It enters around 35% of all India urban households. It's 40% in by volume when it comes to the category branded out of category. So lots of drum beating I've done right now but let's come to the point. Let's try and talk you through how this journey has been. So next 20-25 minutes I'll talk you through the 20 years of journey that the brand has gone through. This was the time 2002. She mentioned May. It's actually 25th May. So last year we just completed our 20th year. So very very small branded data as part of the entire Rata wheat chain. It's still small. It's still around 15% of the entire Rata wheat category at an all India urban level. Forget about the rural part at an urban level it's only around 15%. So when we wanted to enter the category the usual set of consumer problems came through which is consistency. You will find that there is lack of husk in the product that required quantum of fiber and so on and so forth. So there was consistency as an issue. We had a strong agri background and a backbone behind that and so we said that okay and we solved this problem. And yes we can because we will be going to the farmers directly picking up the wheat from them and would do the necessary in terms of providing a consistent product whether it's a harvest period or a non-harvest period. The other obvious fact that came from consumers is that we need Rata but we needed very fresh. So that's a supply chain issue that we needed to solve as well as manufacturing unit issue. So we ensured that the distance to market was very low at that time. I think it was around 250 odd kilometers now it has come down significantly which is around 130 to 135 kilometers for manufacturing unit to a consumption center. So through that what we ensured that we had a large learning curve around what are the wheat category types of wheat which we would take and keep with us throughout the years to provide the consistent product. But let's come to the marketing piece. So into back in 2002 we said that okay if Ashirva needs to get built there is an angle of freshness there is an angle of consistency that we are going to talk about and that happens because we know Rata we know wheat right. And when we are talking about the home maker then it was obvious to talk about the fact that she is an active nurturer. So let's look at the first piece of content created in back way back in 2002. And we will look at this journey from here onwards how marketing has got has transformed for Ashirva. Right so you look at the entire semiotics of the communication look at the home maker that was portrayed very different from if you would like to portray a home maker today. Co-hortization which we talked so much about today started way back then because it was the same brand and we had to talk two different stories to take this product back across to consumers. While in north it was an everyday staple continues to be a 20 kg consumption per household per month and where back down in south it entered because doctors told them that we should consume we should move from rice to Rata because that keeps you healthy and hence you needed a communication which is all about activeness. So so called geo based segmentation started right back then with the same brand moved in now you will see the two packs on the two sides of the screen and you will see that there are significant differences while one had the traditional chakki in it. The other had an aspiration pulka which was very difficult for a home maker down south to really make but they always aspire to make a pulka out of that Rata there and you had that symbol of trust it was considered to be a north based brand because it was in the category of Rata and we so you needed to build that angle of trust with the consumers. Now it was just not about these visual cues let's look at and I talked about the fact that this category and the brand was considered to be up from north so if you ask ask the consumer down south where does wheat come from so Punjab even today that's that's the perception so you wanted and needed to make the brand from the from that market and hence this communication so the culture codes are coded back into the content piece we have to ensure that there is a relativity of the brand down south so the ease with which she danced is the ease with which you can make roti it's always has been a tough one for them down south to make rotis easily and it needed to have the culture code there right so we see the story telling there and I don't know if there are people from east here the category codes in east had very different meaning system which is all about fiber and hence keeps you active because of the presence of fiber in the category of Rata and it is in Bangladesh so I'll play that and these are all to talk about that entire concept of co-ordination you but so you have this typical Bengali cliche person person a building that is there that's saying that they're very lazy they really don't want to do much but they are very good in talking right so they will always say I can do this I can do that but they will end not end up doing much so these are the two brothers the younger brother is like that cliche persona and he doesn't really want to do much whether the elder brother ends up doing a lot more work than the younger brother and the finally these story ends talking about the presence of our shiva in the meal makes the elder brother active and chat potty and all that so why I wanted to show all of these where that the concept of segmenting consumers and having story told in their language and their context for higher resonance higher relevance was there in fundamentally in our marketing principles and not not talking about our shiva the right to see for that matter it is true across organizations and brands which was there then now we will see how it has transformed but fundamentals have not altered in a big way over time and over time things have altered and content pieces have changed and brand personas have evolved the consumer personas have evolved and so on and so forth I'll cut to 2018 1718 and now 1819 roughly and we'll take the story of ashiva multi-grain forward and see how those fundamentals have altered so ashiva multi-grain is all about a lot of fiber and we took up the story of digestion and that's the consumer benefit that we wanted to portray right so we will see the transformation in the marketing process and hopefully now this is the most understood consumer benefit of digestion now gut health has multitude of outcomes if you eat well if your gut is good then you look good you don't have pimples if you eat well then you are active more you have stamina throughout the day and so on and so forth but let's look at this was the TVC done and then we'll see how life has transformed so this is the most common perception of digestion or easy to understand you ashiva data with multi-grains full of fiber your family's digestion the rake bhai al ashiva data with multi-grains happy tummy for a happy you from my tc right so very easy to understand benefit with respect to digestion but let's now look at how this same core message now gets transformed given the current context in which we are trying to build brand equity and this is all being now driven by digital and hence led a lot by the data that you're generating basis your digital processes now the first step that we are talking about is creating digital first creatives so the the idea is to create different kinds of consumer base and if you see here on the screen there is a sedentary lifestyle a consumer like me who thinks that he should do a lot of exercises but doesn't end up doing it and then there are people who would like to avoid hunger pangs and eat less help me manage my meal consumption and that's why there is a content for them so let's let's play one of them attention please hmm it's a size okay similarly you will have content created for let's take another segment of consumers who are trying to avoid attention please okay so different kinds of consumer segments different kinds of cohorts and for each kind of cohort you would be constructing content and then you would be targeting those cohorts with the content it's something that we have been doing now for some time at a at a pan industry level right and if you see across even there are certain lookalike segments from your first party data and we will talk about a first party data a little more now what happens is as you take these content forward you would be doing these segmentation using one of your publisher platform in this case let's say google and they will give you lots of segments and then you will be trying to push across your content basis those segments but they are not watertight compartment segments there are lots of overlap as far as those segments are concerned so to avoid that and make things sharper for yourself then what did we finally end up doing so let's take the first segment of consumers active seekers of fiber solutions you have created a content for them you will sharp target those consumers after three frequency in fact four frequency you will see that there is a consumer base who do not react to your advertisement piece so you will show you will exclude those who have reacted who have seen through senior ad and then you will exclude them and show them the second ad and in the process you are sharp sharpening your segment base on let's say in this case dv360 right so you will be sharpening your consumer base there and each of those segments so that's what you see here the viewer of the ad one goes into the consideration segment and we show them the second ad which is the consideration ad and from there on you take him take them down the funnel to the purchase intent of the bottom funnel content but those who did not finally react to the first piece of ad are excluded the those who have reacted excluded and the rest are shown the second piece and so on so forth this is to sharpen your segments that dv360 had given you just to ensure that those not so watertight components are now further sharpened when you are trying to target them the obvious is true that when you're trying to reach them out not only through google or youtube but you're also trying to reach out through meta and its platforms you would be constructing content bases what are the best practices for the platform so that the user segments are connected or reached out rightly and through the process we ended up creating many many assets and this what we are talking about and this is these are sets of content that you would be generating through the funnel right and when you are really when we went ahead and did this targeting it was not only just using the algorithms of facebook or a perf max at google etc but you would also we wanted to use certain ai algorithms the jury is still out how efficient they are we have been using them at scale now where it's the media deployment is through an ai channel which is across all platforms whether it's otte facebook as in meta or or google whether it's gdn or youtube so that we can build in the efficiency of that hundred to be that is there in your wallet across all the platforms in these are just some scores to exemplify that moving on from there it is just not about the content piece that you are pushing to the consumers through cohorts but if there is a call to action and when the consumer is clicking on it your landing page or that means you are bought a mid funnel assets your own assets are they in sync so for example if you are if you've been shown the sedentary lifestyle and you have clicked on that the when you land of the land on your own digital asset the page for that should also be in sync i should not see that content and land on a page which disconnects with me and that translates into a lot of of course bounce rates etc but our idea was also to understand this better and create something what we call as the good quality consumer base and that means it's a combination of the first one on there that's called the in-market interest and the high interest which is basically based on time spent how much have you scrolled on your on our ashrad website when we have taken them there and basis that what we construct is called the good quality traffic we ignore initially the mid quality traffic and those of course were bounced from there and these are examples of different kinds of landing pages that you have so that you generate this good quality consumer base at scale when you are doing your marketing of course you cannot ignore vernacular content when you are when you're creating these at a pan pan india level moving on when you're using this first party data the point was then till now what you have seen is a lot of push marketing still but then what about the pull part of the marketing and hence where we are now talking about that as brands we just not we should not just think about as advertisers but as publishers and hence content creators and that led to the rise of the platform called happy tummy now happy tummy is a platform which is only about digestion and hence we started with a very sharp central idea called digestive quotient so you come to the platform you take a test around digestive quotient and then starts the journey with consumers so lots of routes to bring traffic to the platform right from PR to ad campaigns and so on and so forth and then there are multitude of ways to engage with the consumers when they land on the platform so there are recipes to engage with the consumers there are nutritionists there to engage with the consumer to make the engagement stronger deeper and there are few a lot of nutritionist consultations that that was provided and so on and so forth these are examples of that and of course somebody was presenting just before me and there was an influencer part of the conversation that happened of course we used your influencers to demonstrate we use influencers primarily to demonstrate the usps of the brand and those were also used at scale and this is how it all started as a journey and the interesting part is that the first fear factor that comes to brands is that what is the cost of acquisition really can you really manage a content-based approach or a pull-based approach and what we ended up seeing is we could drive traffic to the platform at just rupees 30 the journey started with somewhere around 750-800 rupees on cost of acquisition and now we are in a position of generating traffic at just 30-35 rupees it is now moved down to 30 these are some examples of that and search of course and SEO based all the work done based on SEO whether it's the back linking piece and so on so forth helped the other interesting piece that you will see is that the the testimony of consumer engagement is the bounce rates would keep coming down we also saw that a lot of people are coming to the platform because they wanted a meal solution a meal plan solution around high fiber and that was the second set of levers that we unleashed in order to generate a lot of consumer pull and repeat repeated views and and stickiness and so on and so forth so you see all these charts which are talking about hence your how has the matrix improved whether it's with respect to dq or with respect to the meal plans moving on now as you have generated a lot of first-party data on your platform you now knew a lot more about your consumers so you know low dq score people you know mid dq score people you knew high dq score people you also knew people who are actually consuming less of fruits people who are getting stressed and they are not sleeping well in the night so there's a lot more information that you are generating because they were landing on your own platform and that's led to a lot of content that you push and you see that I don't think whether you guys can read them properly but let's say the first one is about set of consumers whom we saw as a segment who consumes a lot of less who do not consume a lot of fruit and you would design a content piece for them these are all from that perspective that you are going to generate resonance with the consumers and in the process build your brand and and again one of the key data points or matrix that you're going to measure for is the declining zero resonance traffic the as it keeps going down you know that your content strategy is working sharply in order to generate the desired equity and of course you're measuring equity on the side very quickly the there is a set of new muscles we know about the the value that consumers now give about authenticity there's a lot of conversation about organic today but organic mostly from the perspective it doesn't have chemicals but we wanted because of that strong back end or backbone that we called out we have the ability to trace back to the farm from where we have where we have bought the organic wheat from and hence we build a traceability tool which you can scan you will get the certificate you will see the farm from where we have picked up the wheat and so on and so forth year of millets and hence you cannot but not talk about millets presence in millets have also happened this year we've also ensured to create a product which would easy three-step i'll take just as 10 seconds when it comes to food my husband and kids only care about taste so it's up to me to ensure that they get the right nutrition millets are nutritious but my kids don't like it then i found ashir bath multi-minute mix it can be added to your regular batter i just add this 80 grams pouch to 240 grams of batter and make the dosa the regular way without any change in taste my husband and kids don't even notice the difference and i'm able to add nutritious millets to their diets right so while there is a flour and homemakers really don't know younger homemakers really don't know what to do with that so we thought it's a better way to introduce millets so that life becomes more convenient when you are trying to make nutritional food out of that the other angle that we took was to build purpose 20 years of friend we've always been a great friend in the kitchen we thought it is time now to become a great friend in the life so what we did was last year because it was the 20th year also we moved into creating a program called rahochaar kadam aage now we had a four step process before that and which is the left content piece and i'm not going to show you it anymore but we used to say that we buy wheat from here we we clean it like this and we grind it in a particular fashion which is a traditional way and so on and so forth but we said that let's take the same storytelling back into when we say we are a friend in your life so what would that mean is that you go you there was a phone number given people had to register we partnered with the organization called honer we said that we are going to upskill you in different fields and you know 75 000 people women actually registered and have completed their course we also tied up with flip card because we say it's just not upskilling if you really want to make a commercial sense of that upskilling then can you go there and sell your products as much as you want to or can and that was the partnership i know you are here and reliance but that's that's that's how the partnership went and we found a lot of resonance that was the first year that we have done and we think that we will have different avtars of this as we progress so we talked about the newer muscles we talked about authenticity and traceability we talked about of course millets and health we talked about giving a new purpose to ashir vad and a new meaning to the life in the life of the consumer and then of course customization of our customization is as we all understand is another important vector which consumers value a lot and this is now available on itcstore.in right now and now we've also launched a new platform called ashir vad meri chakki where you can choose your beat you can choose your desired mix you can choose the way you want to grind it and your damage that you want and those combinations and it will be it is actually made once you order and it's actually delivered to your house next day with the timestamp your name on it and everything so that's the customization route so these are new muscles that you're flexing and and these are all critical so there's a digital aspect this is completely data driven we discussed that piece but these are newer muscles which the brand needs to need to keep building so going forward just a few now finally one gyan or two gyan slides on it if you see the entire journey there's a lot that you need to build at the core which builds conversations i think that's the core and how can you build that conversations because it's no more a one-way it's no more that chun chun ki ad that we had created in 2002 it is all about now to build newer muscles into the brand which can fuel talkability then hence becomes these are the few strategic pillars that we believe are key for us whether it's content based on value exchange whether it's building connected experiences whether it's excellence in full marketing and full funnel marketing etc but these are also now being enabled by a lot of ai tools that are around with us and i've used the word connected multiple places and we feel that this is the kind of touch point ecosystem that one can probably look at we are looking at this very closely and strongly where it's just not about a siloed approach but a connected approach whether it's in the space of data whether it's a space of storytelling whether it's push-based marketing or content and hence pool-based marketing and that's not possible without a huge set of partners in the ecosystem and because as an organization you're not going to build all these skill sets or your muscles to build that and while we do this we are extremely paranoid about the fact that there is a lot of stuff that is happening there which you need to protect your brands from whether it's the ad fraud whether it's the brand safety a lot of reputational angle which are at stake and of course we don't know when the new bill is going to come through but this is an area which we are extremely paranoid about and becomes extremely important for all of us to look at very carefully thank you


You seen Ken's, you seen Pippa Ken and you seen- And you seen it on us, that's the one. You seen it on us. He's trying to make it in.  I had a lot of people there. He tried to, he come on with it.  Yeah, it was awesome, man, I mean, like I say, it was, it originated from the ideas that I got from Ken and when I went out to the business party, so. Yeah, yeah.  That's crazy, man, because like I said, how much did you say you spent in total for the party? That particular party was a two day event. Okay. So we, like I said, at that time I owned my own club, so I think I spent, I think I spent, probably about a hundred, man, you know. You spent a hundred K? Yeah, probably about, right. Easy. Yeah, yeah. Yeah, we own Boss Talk 101, 101. Yeah, we gonna talk. When y'all earlier, man, they heard all them stories, I said, man, I gotta talk to them, man. Now break this party down, that's what I was really interested in. I wanna get right into this party, this massive party that you were talking about earlier.  He had 40 sweets, you know what I'm saying? He had 20 stretch limos, Harman limos, man, we had catering, food, everything was free, everybody got in for free. He must have spent about a hundred thousand, you know what I'm saying? Rome, you know, a lot of people don't know, but he was one of the biggest pimps that ever come through Dallas. Through Dallas.   A lot of other properties, you know? Rome, so you telling me, now what made you do this party, man? Man, you know, I always wanted to bring some excitement, and actually, in actuality, it was actually my birthday party. I just wanted to do it big like that. You know, my birthday fell that first week of March, and I threw that party in March, Phil. And you know, like I said, I wanted to, you know, I got, after I elevated in the game and started meeting, you know, good cast, running the good cast meeting, Ken and, you know, Bishop and, you know, couple other cast span, and I went out to LA and I was sitting up in Bishop's apartment, man, with him, man. We was sitting there just chopped it up, man, and that's kind of what the idea originated from. You know, he put me in contact with everybody. Can you tell the people who was all there? Man, I mean, anybody you can think of that's associated with the lifestyle, man. Name will say, so they can get a glimpse of, they can have a visual of what we did. Iced tea, we had cocoa, we had Big Daddy Kane, we had Dolomite, Fohi Paz, Rest in Peace. We had Max Julian, who played Goldie in the match. May he rest in peace? Exactly, and we had Sugar Free perform, A-Ball, M-J-G, Kenny Red, Reverend Seymour, Minister Seymour, Orange Juice Jones, man, it's the whole line of it. You do it, man, you say Orange Juice, I saw you walking in the rain, Orange Juice Jones. You were holding him. Yes, sir, yes, sir. Really? I spent the bank, man. I mean, Dallas ain't never been the same. Well, how did you end up even linking with some of these people? How would you even know these people? I had initially, well, like I say, I had initially talked to Morris Day about coming to do that, do the main performance. Okay. I spoke with him personally on the phone and he was already booked for an event out here in April. So therefore we couldn't get him booked for that player's ball, but like I say, I was able to get put in contact with a lot of cats through Ken and Bishop. Wow. Wow, so you basically reaching out through him through Ken, Bishop, y'all trying, y'all figuring it out and you done already told him, I'm for to put this party together. Yeah, well, see, I went over, well, I went to Ken's party over in Milwaukee. He tried not to see that. No, wait a minute, there it is right there. I went to Ken, you the one started it. That's where I got, I went to Ken's party, then I went to Bishop's party over in Chicago. Got a chance to meet Bootsy Collins and just a few other players, man. And I'm like, man, I need to bring something like this to Dallas. So that's kind of how it all came about. That's hard right there, man. So, and so you, so to be honest, were you really trying to make it bigger? Let's be real. You seen Ken's, you seen Pippa Ken. You seen it on us. That's it. That's it. You seen it on us. He's trying to make it. I had the bride, I had Bumbie, I had him, I had, make she rest in peace against the boom. I had a lot of people there. He tried to, he ain't come on with it.  Yeah, it was awesome, man. I mean, like I say, it was a, it originated from the ideas that I got from Ken and when I went out to Bishop's party.  Because like I said, you said, how much did you say you spent like in total for the party? That particular party was a two day event. Okay. So, we, you know, like I said, at that time I owned my own club. So, I think I spent, I think I spent, probably about a hundred, man. You spent a hundred K? Yeah, probably about right. Easy. Yeah, yeah, yeah.  Bringing them in. Yeah, yeah, yeah, yeah. And you first classed them? Yeah, all the way through, man, you know. But, imagine. Had a cater on deck, the whole state, man. You know, free food, that, that, man. Wow. Champagne on every table. You didn't put it on K-1-0-4, nothing that was going down. It was advertised, yeah. So, y'all didn't market the like. We were advertised on 97.9. Who was, what year was that, 94? That was in 2005. That's, is that Greg Street? No, that was 2005. We had, 2005 we had. I'm thinking it was Greg Street. It wasn't baby back then, that was Greg. No, no, it was, yeah. On 1-0-4, it was. Well, let's see, we'll see. It was during the time that Club Blue was open down. Okay, I remember that. Club Blue had, had 1-0-4, and I had 97.9. Oh, so you had, what's that, Big Bank? Big Bank. Big Bank, Smooth, DJ Smooth. DJ Smooth. He actually DJed the event. Yeah. Let's see, Tho-down Sam was. Tho-down Sam. Yeah, yeah, he was, he was one of the connects I dealt with, you know, on the, on the 1-0-4 side. On the 1-0-4 side. And so, basically you, so you had it on lock, so you basically would know if it was on pop, but this one here was the one that broke the mode. Would you say this is the biggest party that you threw in Dallas? Yeah, yeah, this is by far the biggest. By far the biggest. Have you seen anybody top it since then? Nah, man. They starving for another one, man. I'm really, really trying to, trying to kind of play, putting another big one together for them, man. Cause I mean, that one there was a big success and it just kind of, it paved the way for people that, that, that became aware of it. So now they, they're waiting on it. Let me say something though. The reason why, you know, that would never be duplicated is because it wasn't done for the sole purpose of money. It was done because of love for the gang. Yeah.  Average person, you know, when they make a move like that, they only thinking about the financial rewards of the circumstances. Yeah. But with him, it was, it was purely organic. And it was all about, you know, the moment and the history and the game. Dang.


It's the two-stack? Yeah. And then the one-stack in front of it? Yeah, it's the two-stack. It's a CRP1. CRP2 is a monster. The largest solid copy. 10 meters. They're going to trip the MSL Augustine. 10 meters from it.


Oh f**k! Oh my god! Okay, so here we are back at Leicester Square, back at the front of the steakhouse. We've got a table with a message on it. We're going to see if the public can prove me wrong. Let's do it. Come sit. Come talk about it, mate. Do you want to have a chat, mate? You agree? Excellent. Dude, can I try this? Yeah. Are you, like, louder with Crowder? Kind of, the vegan... No, no. Kind of, it's a good format to have a discussion about it, though. Yeah. I don't disagree with you. I'm just curious. So, do you disagree or agree? I'm vegan.  We can't talk. Yeah, come sit down. Do you want to fight? Do you want to fight? Because I can't fight you. Oh, no, no fighting. No, just discussions. Did you say fight? As in... Yeah, as in a rebel fight. Oh, no, no, no. Just talking. Communication. Am I on the right? Yeah, yeah, we can talk about it. I don't know whether I should... Are you not vegan, though? No. Okay. Well then, yeah, come and have a chat. First of all, thanks for sitting down. Oh, cool. You're welcome. I'm Joey. You're welcome. All right, Joey. Okay. So, you know you're being filmed. This is for YouTube and all that. Yeah, cool. Yeah, so, I come in peace. It says you have a moral obligation to be vegan. Prove me wrong. Okay. What does that mean to you? A moral obligation to be vegan. It means that, according to what you think is right, being vegan should be part of that. Yeah. So, let's talk about what you think is right. You're not a vegan yourself? Not yet. Not yet. Oh, wow. But you think it's right? I don't know. You don't know? I don't know. There are a lot of benefits to eating meat. Apparently, the proteins from meat get into your system a lot quicker than they do from plants and stuff. So, it's better for you in that sense. There are civilizations that survive solely on a meat-based diet. Okay, solely. As far as I'm aware, I'm not a scientist. Okay, so you're not too sure about that? No, no, no. No, that's okay. And yeah, I might grant you that the protein from meat might get into your system quicker. There's a lot of things in meat that might absorb quicker. It might not necessarily be good for health. But let's just talk from a moral standpoint. You're against animal cruelty, animal abuse? To a degree, I mean, an animal is an animal. You know, they're not people. So, as far as you can respect animals, as they're not causing them unnecessary harm, making sure that they're taken care of. If it's your domestic pet, then, you know, full for your obligations as a pet owner. But outside of that, I don't believe in giving animals coats and shoes and hats and all that stuff, you know what I mean? Yeah, but you agree with just leaving them alone and... Oh, yeah, of course. Let them be. When you say unnecessary harm, what would that entail? As in walking by and kicking a cat.  Like if you were to hurt an animal for your own pleasure? Yeah, yeah. So, do you derive pleasure from eating animal products? Good question. Yeah, because it tastes good. I'm not much of a foodie. I'd rather be doing something else than eating, but when I have to eat, then, yeah, meat is good. Yeah. Tastes good. So, like, obviously it's a little bit more indirect, but you're deriving pleasure from an animal being killed, yeah? I can accept that, yeah. So, like, I'm going to talk about your ethical framework here, like what you deem as moral towards animals, not what happens in, you know, back in time or, you know, in some other country or some tribal situation. So, your framework to do with your morality towards animals would be not to cause them unnecessary harm and just leave them alone. Right, you can eat them. Because, well, you can only because it may be... You can. ...measuring. Well, I can. Yeah, and it doesn't breach your moral. It doesn't, because animals at some level are there for... I don't know, to serve. They're part of an ecosystem which serves us and we're at the top of that chain. Oh, really? Yeah. Interesting. All right.  Likewise, maybe we shouldn't feel so bad about... Yeah. No, they wouldn't, would they? They're in a different situation to you. That's why I talked about your moral framework, not lions. Okay. Do you see what you did there? Yeah, yeah, yeah. Yeah, you went put into a lion's morality to us. See, a lion would kill...    We're civilized, aren't we? You know what I'm saying? In recent times, yeah. You and I, absolutely, you and I. I'm talking solely about your moral framework, because this is about your moral obligation to be vegan. Yeah. Yeah. Yeah, I can go with that. Yeah. Yeah. Yeah, so, like, you said you don't agree with just people kicking cats for pleasure and... Oh, no, no, no, no, no. Yeah, yeah. And I said, do you derive pleasure from meeting animal products? You said beef burgers, yeah, man. Yeah. And you said you don't agree with unnecessary harm towards animals. But how is that unnecessary? Eating them? Yeah. Ooh, now we're getting to the necessary thing. How is that unnecessary? Because I don't see how I can sustain myself on a solely plant-based diet. Because you can't see yourself... How you can sustain yourself, does that mean you can't? I don't know, because I haven't tried it. So I'm not going to say no yet, but I mean... How would I do that? How do I do it? What do I do? How do you go about that? I don't see it being practical. Okay, well, let's just say you could. And it was... You could thrive. And it was possibly healthier for you. But let's just say you had the same health as you did now, eating a plant-based diet. Would you then feel like it was a moral obligation to do that? I'll put it like this. If I could get away with, let's say, not harming animals. Because that's... You know, if it means don't harm the animal, yeah, I can not harm the animal. And I'm getting the same intake, nutrients and all that. Then, yeah, show me. Show you how? Show me. Well, that was pretty easy then. So you've been told that you need animals for your health, essentially, for certain nutrients and... Yeah, to a degree. But then it's my lifestyle. It's been my lifestyle up until this point. So it's all I know. What you're telling me is that it's not necessary. And I have a moral obligation to be the opposite way. Fair enough. So show me. Okay, okay. So there's this big peer reviewed statement that the Academy of Nutrition and Dietetics put out. They're the largest group of nutrition professionals on earth, about 100,000 of them. It says you can be healthy as a vegan on a well-planned vegan diet through all stages of life, including pregnancy, infancy, adulthood, the elderly. So this is a very big peer reviewed paper. It's backed by nearly 120 studies. Would that be evidence enough that you can be healthy on a plant-based diet? It would be evidence to a degree. But why the moral obligation? Why is it wrong? Why is it wrong to eat animals? Because you say it's a moral obligation to be vegan, which implies to me that it's wrong to be the other way. Okay. It's not necessarily wrong to eat an animal. It's wrong to what, how we get to that point. Right. Like if you saw a decomposing animal on the side of the road that had died naturally and you went up and ate that animal, I wouldn't have a moral problem with that. But what we're doing is we're breeding billions of them into existence. We're stealing their children away from them. We're bulk gutting them in the skull, chopping them up into pieces, and then we're eating them. Right. But they do kind of serve a purpose, because everything that's in the animal we get, and it helps, right? Human slaves served a purpose too, didn't they? Oh yeah, I know everything about that. I'm of African descent. Okay. Okay. And that was an argument, wasn't it? Oh yeah, a very big argument. An argument that still exists. Wow. Not a very good justification though, hey. So because you say animals serve you, does that, then it justifies us taking their rights away and not, they don't really have a voice like human beings do, but that doesn't justify what we do to them, would you agree? I guess it doesn't, but I don't see any other way.  You know what, you can hold that for a sec. I'm just going to show you some of the ways that we kill animals. This is a gas chamber here. With sound you can hear them screaming. They're gas pigs. Yeah, this is in the UK, they're gas pigs. They're gas pigs. A third of the pigs in the UK are gassed. They gassed them to death. And then they stabbed them in the throat when they come out. What? Yeah, they're sticking them in the throat, in the jugular. While they're alive. No, they've been gassed so they're rendered unconscious and then they stab them in the neck. What? Well, why do they have to gas them? It's just a way of stunning them. They're stunning them instead of a bolt gun. They're hard to handle pigs. I didn't notice. I... Fuck! Well, I don't have to do that.  Jesus Christ! They're male chicks in the egg industry. They won't produce eggs so they grind them up alive on their first day of life upon hatching. Standard practice, free range organic eggs do this. The baby chick's still conscious, boom. So this is what I think it's wrong. I... Then it's simply slidding their bird's throats. Yeah, I know. I mean, even for a long time. Oh, f***! Oh, my God! What the f***? Why haven't you seen this before? I don't know, because it's... I don't know, it's not... Advertised. I'm watching power instead, or... You know what I mean? This is f***ing crazy! Why did it... But, all right. Why do they have to do that? To do what? Bolt gun them in the head? Well, whatever they're doing, because this is unbelievable.  Many of them on a mass scale. These are baby bobby calves in the dairy industry. They don't produce milk.  Then it's babies. He's cutting their throat. He tried to escape. Where do you think meat comes from, dude? They miss this whole part in between out, don't they? Like, that's a dairy cow. They don't produce milk after a while. Then they become useless. They just... They kill them. I didn't know... I didn't know they did that. I didn't know that the animals went through that. The cow should be stunned first. This one wasn't stunned correctly. You can't always stun them all correctly when you're working with so many.  I don't know if you eat lamb or whatever. I love lamb chops. I used to as well. I used to as well, yeah. But I don't love them as much as that. That's not right, though. I mean, you don't have to do that. 2016, this is still happening. No, you don't have to do that.  This is how... This is... Fishbin torn out of the ocean. Suffocating. Suffering. You've only seen the package in the supermarket shelf. This is, uh... That's disgusting. So, hold on.  Oh, it depends. It really depends. Days? They sometimes hang them for 21 days or... You know... A week. Sometimes they're... Three weeks before you eat it, so it's not fresh. Well, they're not warm, technically. After... You know, if you ate them straight after death, they'd still be warm. Would you reckon that make it better if they were fresh? I don't know. From a moral standpoint, like... I need to have a look at this, but I've not seen... I didn't know... You can look into anything. I didn't know that the cow... I didn't know that they were being treated like that. You know what I mean?  Just do it quickly, man. If they don't want to die? Well... We're talking about animals here. Human beings are also animals. I'll give you that for the purpose of this conversation. Biology. Well... Let's look at what we have in common with animals. We're both sentient, yeah? Yeah, yeah. Feel pain, suffer, want to live, we have families, we... We have will, we have desires, emotion. You don't think they're machines or... No, of course not. But obviously, their consciousness is not at a level where we are in the sense that we can manipulate our environment like almost completely to suit our needs. Animals don't really have that. I mean, they have it to a degree. Some. Some are very... Some. Fantastic animals are some. But then, in general, we're able to... We're able to live our lives on a much higher level of... Complexity. Complexity. Ordered communication and that kind of stuff. Yeah. So... Communicating is very complex and... Yeah, that's how we pass knowledge on to... Recognizing patterns and storing those patterns and then pulling them out for reference. Yeah, we have that over the animals. Okay, I can concede that apart from that, there's not much different. But that is a pretty big differentiator. Okay. Not all humans can, though. Not all humans are complex intelligently. Some are born with mental disability. Yeah, and again, you know, that's... What about babies? Babies, yeah, because they're at a developmental stage. And again, for those unfortunate enough to be born with, let's say, drawbacks... Disabilities, you know, but that's not the standard for... We would still grant them human rights. Absolutely, because they're human, first. Why wouldn't we grant those same rights to animals, even if they don't have complex cognition like you do? Only because they're called animals. Seriously, I mean... Yeah, I'm trying to be funny because we know them as animals, then they're just not humans. And so they can't have human rights. I get it.  You know, we use that to justify what we do to humans as well. We call them animals. Yeah, I know people have done that. I know people have done that in the past, but then animals are actually animals. Again, it doesn't take away. I mean, that was terrible. I genuinely had no idea that that happened to beef before I got... Cows. You know what I mean?  Beef comes from a cow. You're just separating the two. Yeah, but, you know, I mean... I didn't know. If we just recognize that animals have the ability to suffer and want to live and feel pain and value their families, you know, we don't necessarily have to grant them all these amazing things, you know, like, you know, but at least leave them alone and respect them based on that. I could get with that. The other side of that would be, give me something to replace that lifestyle.  A practical issue would come up. Yeah, yeah, yeah.  I've got to get about 4.30 in the morning to start boiling vegetables so that I can have... Do you see where I'm coming from? I don't want to do that. I would like to be able to continue my lifestyle. I would hope that a vegan diet or whatever wouldn't impact my... No, convenience factor and all that. I understand that. Like, do you cook your own food now? Yeah. Okay, so it wouldn't take much more time to chop up a bit of tofu and put that on a grill instead of a bit of chicken? I guess not. Yeah, I mean, if you knew what to eat, beans and grains and legumes and peanut butter and all those things, and bread's still vegan and pasta's still vegan and rice is vegan, and if you knew what to do, that practical issue would disappear. And then you'd feel, well, it's actually not that much of an inconvenience for me to look around and get the plant milk.  What a big deal for you. No, food is... I'm not that kind of person. This is? This is? That is because I have to eat.  Yeah.  Yes, in the sense that it's a big deal because I have to eat. So where the food that I have to eat comes from, that matters. Eating isn't a big thing. I'm pretty slim, do you understand? Like I said, I'd much rather be out playing the guitar, blah, blah, blah. Food is an interruption for me really, so I've got to eat.  Fantastic. You know what I mean? Well, there's this challenge called Challenge 22 on Facebook. You don't have to, you know, it's free. You don't really have to do much except sign up on Facebook, challenge22.com. You do a little vegan challenge. They show you where everything is, you know where to get the plant-based milks. London, here, very privileged for vegan alternatives and options. Very convenient. Most of the places have vegan alternatives, but vegan options now. You can avoid this very easily, especially in your local Tesco and Sainsbury. You're already under, not the soy, what do you call it? Almond milk. Yeah, yeah, almond, yeah. There's many to choose from that. Don't involve what we do to cows and their children being taken and killed and all of those things. So if you have a choice, do you feel that the moral choice would be to choose the plant-based? More moral. Is it moral?  Based on the fact that they have to suffer? Is suffering moral? No. So, yeah, I can see where you're coming from in that aspect. In terms of my moral compass, does it hit me there? No. But can I see how it's a better lifestyle? Absolutely. And do I want to be better? Yeah, who doesn't, right? You know what I mean? I'm not here to fight what could be better for me. It's just that at the start, you told me what your moral framework was with animals and you're kind of going against that when you consume them. Yeah, I understand that. But I mean, let's put it this way. Like I said, if you can show me, then why not adapt? If you've got a better belief system, then why not adopt that belief system and the reasons for believing?  So why not? Let's do face, what's it? Challenge 22. Challenge 22, brother. Cool, right? Really good conversation with you, man. You're welcome. Challenge22.com. I'm Joey Carbstrong, by the way, and you can find Joey Carbstrong. Yeah, and I used to be a meat eater, too. I never saw this, dude. Right, right. Yeah, I was actually a gang member before, as well. So I was committing violence in Australia. There was gangs.  But I still was against animal cruelty, which is crazy. And I never knew my steak had to come to the plate like this, so you're not alone there. Cool.  You'll be on there? Yeah, I'm on YouTube all the time, so. Yeah, so the comments section can be a bit crazy, so don't worry about that. But that was a cool conversation, bro. Thanks, man. Lovely. Challenge 22, brother. On you, mate. Let's go. You next. How can you prove you are not harming any animal? You're trying to point out some type of hypocrisy with me.