So I selected to close out of my table and you notice I have a very blank screen right now But if you notice over here my navigation pane, I actually have visits. That's the table we just built So if I want to Reopen my table I can double-click on it and We get exactly that now. We're going to do a little bit of typing I'm not going to do terribly much But as you can see what we can go ahead and do is I'm going to say my first visit ID is 1550 and then as I keep going yes, I'm going to keep looking at the answer 22 549 We're going to say that this visit actually We're going to go into the future, but we're going to go ahead and say that this visit happened 12 slash 1 slash 2015 now notice This is a date time. This is a date time one So that's going to allow me to use these slashes and it's going to be perfectly fine In fact, I haven't hit enter. I haven't hit tab just yet. So I'm going to get rid of that. I'm going to just say 12 1 15 and then I'm going to hit tab notice what it did it actually said 12 1 2015 it Interpreted the fact that I'm dealing with a date 12 in American Standard is our month one as the second number in the American Standard is the day and 15 in the American Standard is the Year and more than likely you're going to be dealing with 2015 then 1915 or 1815 Okay, if you wanted to do 1815 you have to explicitly type it. It's not the end of the world So we're going to go ahead and say well, you know this Patient since they walked in we're going to go ahead and say that they had influenza, you know, it's Spring so people get the flu and again, we're going to say that they walked in, you know It's the urgent care. They're allowed to do that now to do that All I would have to do is click on this checkbox Now I'm going to go ahead and say I want to move to my next record notice I've got this little star here. That's not a record, but if I click on it It's the idea that oh you can create another record. So we're going to go ahead and say we're going to jump a little bit We're going to do 15 at 27 for this guy this record We're going to go ahead and say that the patient ID for this is the 22 5 2 2 We're going to go ahead and say because obviously the visit ID is lower than the first one That means that the visit date happened a little bit before the first one We're going to go ahead and say that this one happened 11 9 actually, you know what? Notice we've got that little symbol right there notice that little symbol and that's a calendar and if I click on that calendar Notice what I get it'll actually allow me to go and select the day. I want to work with him again I'm going to just jump a few times into the future and I'm going to select November 9 2015 and look at what it did it went ahead and put it in there for me now. We're going to go ahead and say oh well, you know again 11 it fall is around actually.  That's not the end of the world, but we're going to go ahead and say that they Went ahead and they called ahead. They made a reservation. So we don't need to make the adjustment there One of the things that we can continue to do with this is again. I have to Adjust this guy. I would maybe like to see it and just like I did in Excel All I have to do is kind of mouse over this click hold and drag out


These diseases are spread between animals and people Did you know that environmental changes are influenced by our efforts to serve a certain balance?


Hey there legend ladies, it is Petrifying Pumpkins here and welcome to another episode of PS VOR News. This one's pretty big, we got two stories, they're kinda connected, but they're pretty huge, I would say, so I think maybe we should just get right into it. Before we do, quickly, just if you'd like to hit that like button or the subscribe button or whatever to help me out, I would appreciate that. Anyway, let's jump right into it. So let's start off with Sony London's Twitter account. This went up yesterday, I wanted to make a video sooner, I couldn't unfortunately, but this is what I wanted to show you right here, let's pop it up. So Sony London tweeted this out saying, planning to play Blood and Truth on PS5, and if you don't know Blood and Truth is that game that they released, I think it was 2019. It was a really good game, easily top 10, PS VOR titles, these are the guys who made PS VOR Worlds, where you had the Shark Tank horror experience, you had the London Heist, and then the London Heist was so well received that they kind of expanded it with Blood and Truth, really well done game. Kind of feels a little bit like London Gangster-y, but mixed in with a little bit of like MI6 stuff, whatever. It's really good. So if you haven't tried that, it's already looking. They say here that our latest updates means you already have the new enhancements for next gen to make the experience even better. So, and you got your guy here, big character in the game pointing to Blood and Truth is PS V, ready? Go down here, they give you some details about what actually is entailed in this update. So we got here higher resolution, higher frame rates, up to 90 frames per second. Highest detail assets used at all times and improved texture details. This is across the whole game as well as all our free DLC. So this is kind of crazy. This blows everything wide open, all right, because I think a lot of us after the recent news we've been hearing, the only thing we've been hearing is that, you know, if you want to play PlayStation VR on PS5, you can only do that through backwards compatibility and as such, you will not be able to tap into the power of the PS5. But it appears and this is PlayStation Sony London Studio. So this is a Sony owned studio and they themselves are saying, OK, we're going to put a patch out in the PS4. I don't think it's going to do anything for the PS4 version. I think this is this patch is just completely designed for the PS5 and it's probably going to unlock the resolution, maybe. So I don't know what the resolution was on PS4, but I assume now it might hit the maximum 10 ACP or maybe go even higher and then super sample that down to 10 ACP, which will give you the cleaner image and the best possible image you can get on the PSV or one headset. The higher frame rates up to 90 frames per second. I assume we're on 60 frames per second, if that's what they're saying up to. I don't know if that maybe they just take the cap off that and it can hit that because they're saying up to not the highest detail assets used at all times. So I'm kind of wondering about this one. Does this mean like they're using the cut scene assets in gameplay because sometimes like character models and what not will have like a higher poly count model in the cut scene. And then in gameplay, they're a little bit lower count to free up some horsepower for the actual gameplay itself. And then finally improved texture details. This is one I'm wondering, did they just add in this patch? Like higher res textures or just better textures in this patch or these improved textures like from cut scene models and stuff like that. So that's super exciting. And that raises just a whole bunch of questions. Now, all of a sudden we can look at Hitman Hitman 3 coming out in January. We can say, OK, well, Hitman can do something like this. Take advantage of the power of the PS5. And basically every game that you're looking forward to on PS viewer now, all of a sudden they do have the potential to take advantage of the PS5. Now, I'm sure a lot of people are probably thinking, well, Firewall, are we going to see benefits to Firewall? You'd have to keep in mind. Well, first of all, number one, I don't know. This is just my guess, but I would say is that like increase in the frame rate for some PS5 players might give like an unfair advantage. So they wouldn't want to do anything that would be unfair to those who are still playing on PS4, if you know what I mean. But think of all the single player games like Blood and Truth that could benefit from this at this type of a situation where you can put a patch out in the PS4 version designed to take advantage of the next generation hardware. That's very cool. That's very exciting. I'm delighted to hear it. Let me know in the comments below what your thoughts is on this as well. As you know, is there any games in particular you would like to see this type of a thing happen to Resident Evil 7? Maybe, of course, it's going to be a case by case thing. Not every developer is going to be like, well, it's not worth our time or money to actually go back to these games and release an update for them. But if you had the choice, what would you pick? And let's move on to story number two, which is connected to this. So let's talk about PS VR 2 and a huge hint from Sony that, yes, a PS VR 2 is on the way. Now, I'm on a website here. This is a Japanese website. I've used the Google translate from English to Japanese. So there might be some stuff that's a bit wacky in terms of wording and getting lost in translation or whatever. But this is brought to my attention from Twitter user Naible, who posted a little extract, but I want to go into this article and I want to pull up the full thing. So this is just basically a conversation with a couple of gentlemen from Sony, Mr. Ito, but this is the guy down here that we're interested in, particularly for PS VR. This is Hideaki Machino, I believe, and he is the senior vice president for platform planning and management at Sony Interactive Entertainment. So I just want to scroll all the way down to when they start talking about the PS VR aspect of PS5. It's quite a lengthy article, so you might want to check it out just to see other interesting tidbits about the PS5. So we get down to this part here. A person writing the article says, in fact, another piece of hardware is involved here. So PlayStation VR or PS VR or PS VR, which is a peripheral device for virtual reality is compatible with PS5. However, it is not supported by the title of PS5 only. So what they mean there is there is no PS5 only PS VR game, but by the compassible function of a PS4 title, this is a little disappointing. So we know this already. This is what we were led to believe. This is what we're all kind of a little bit bummed out. What goes over is that you can only use PS VR via backwards compatibility on a PS5. So Nishino says, this is also a matter of thought. PS VR is supported by PS4 compatible function. However, I do not intend to simply dismiss this as compatible. So we're not dismissing PS VR on PS5. It's not just compatible. So then he goes into more detail down here. It is impossible to say that the person who purchased the PS viewer will not be able to connect when switching to the PS5. This sentence is a little bit kind of messy in the translation. So I'm not 100 percent sure what that means. But it doesn't matter. I don't think he says also. I think there is a boost merit that PS5 improves the experience. So we've heard about this boost talk in the past. And now with Sony London Studio, we can see that they're putting out these patches that allow for better utilization of the boost. And then this last part here is the most exciting, most interesting, most optimistic for us as PS viewer owners. He says, however, the answer to Mr. Nishida's question is I would like to expect PS5 to have a viewer experience suitable for PS5. I can't comment any further, but I'd like to expect this. And then he laughs is presumably maniacally. So this here has to be a hint towards PS viewer, too. He's saying, I would like to expect the PS5 to have a viewer experience suitable for the PS5. He's saying the one what we have now, this isn't suitable for the PS5. We're still supporting us. We're not dismissing us. It's not simply compatible. It's going to be boosted by the PS5. And now we're bringing out these patches, at least one patch that's going to take advantage of the PS5's power on PS viewer one. But we have something cocking, something's in the oven that's going to take full advantage of the PS5. Get hype, son. That's that's the translation. He's at the very end there, he's saying, get hype, you know? And I think we should. So I'm really happy to make a positive video in regards to PS viewer two, the future of viewer on PS5. This is a good day. This kind of puts like my last few videos where we're like concerned about Jim Ryan's comments and stuff like that. This is kind of easing that a little bit. The big problem here, though, is that Sony they're not putting out a clear black and white message that cannot be misinterpreted. That's what they really need to do. I think right now it's all muddled. It's jumbled two days away from release of the PS5. And it's only now we're here and stuff like this. So it's really confusing. I don't understand why they're doing things the way they're doing. But if we're understanding things correctly, I think we have a lot to be optimistic about. And I'd like to hear your thoughts on this below in the comments. What you think this means. I think I'm like I'm positive it means PS viewer two. But maybe I'm missing some of it. Maybe I'm missing a trick. Does this kind of ease your fears maybe about the future of PS viewer on PS5? Let me know in the comments below. Anyway, that is it for this video, lads and ladies. Before I go, let me thank my Patreon supporters, whose names are on the screen as we speak. In particular, let me give a huge thank you to the following top tier Patreon supporters, including welcoming back to the top tier, Columbus Thomas III tradition, Pete Hawkins, Daniel, the pumpkin patch kid, Crom and chopped 517. Thank you very much for coming back to the top. Columbus Thomas III. And thank you to all the rest of the Patreon supporters for that enormous generosity. Really do appreciate it. Really does help this channel keep taking over, keeps things nice and moist. If you would like to join on the Patreon, the link to that would be in the description as well. But if not a simple like, comment, subscribe. If you haven't already that kind of usual YouTube and shite, you know how it is, would be very much appreciated. Finally, let me thank Decepticon for letting me use his music in all of my videos. You can check him out at Decepticon.com, link to which will be in the description as well. And with that, I will finally end this video. Ladies and ladies, thank you for watching. Please stay moist.


Food. It's more than what satisfies our hunger. It's more than what nourishes our bodies. Food is life. It is our culture and traditions, economics and our policies. It is the generosity of nature. It is a basic human right. Food is everything. Today, our relationship with food is strained. Our food systems, the way we produce, process, transport, sell and consume food are falling short. The planet is strained, its health is under threat and so is ours. We are not on track to achieve the SDG targets for hunger and malnutrition by 2030. Today, more than 690 million people are hungry. Healthy diets remain costly and out of reach for billions of people in the world, resulting in a high incidence of diet-related diseases. In addition, COVID-19 is worsening hunger and malnutrition among the most vulnerable groups. We have an urgent and collective responsibility of ensuring that food systems deliver healthy, affordable diets within planetary boundaries. People everywhere must have access to adequate, nutritious and affordable foods to lead active and healthy lives. The Sustainable Development Goals SDGs, especially SDG2, offer us a global framework for this work. We must act together within a reinforced, multilateral approach and through sustained political will and investment. The Committee on World Food Security, CFS, remains the UN's foremost inclusive platform for all actors on food security and nutrition in the world. CFS produces policy guidelines and recommendations as global tools and guidance for transforming our food systems. These products will also serve as reference tools for the 2021 Food Systems Summit planned by the UN Secretary General. These CFS products have broad legitimacy as they are negotiated and endorsed by all CFS stakeholders. Since its reform in 2009, CFS has become a global catalyst and driver of policy change to achieve food security and nutrition. We are seeing evidence of success at country and regional levels with sustained implementation of CFS products. But this is not enough. Until we are back on track to achieving zero hunger by 2030, the CFS will continue to need you and your steadfast support. It is our individual and collective actions, not words, that will transform our food systems for food security and nutrition for all. CFS, through its multi-stakeholder and inclusive process, will deliver the global policy tools on food systems and nutrition, agroecological and other innovative approaches, gender equality and women's empowerment, youth and more to guide your actions. You can count on us. We are counting on you.


Good evening, and a very cordial welcome to the annual meeting 2023. I express this cordial welcome on behalf of the Board of Trustees, and my colleague Bogebrend is the President, and all the members of the Management Board, as well as all the people who are here to make your stay here enjoyable and productive. We couldn't meet at a more challenging time. We are confronted with so many crises simultaneously. What does it need to master the future? I think to have a platform where all stakeholders of global society are engaged, governments, business, civil society, the young generation that I could go on, I think is the first step to meet all the challenges. But what is even more important is that we approach the future with a positive spirit, with a spirit which reflects human creativity and ingenuity. And for this reason, it's very appropriate to begin this annual meeting with the participation of great artists featuring culture and the arts. We have to uplift our hearts. We have to restore a notion despite all the headwinds of optimism, and we have to integrate into everything which we are doing, our hearts. Especially if we are involved with all our passion to construct and to shape the future, I'm convinced we will overcome the present multi-crisis. So again, a very cordial welcome, and I would like to ask Hilde Schwab to come up and to introduce our great artists who will be honored with the Crystal Award this evening. This year marks the 29th annual Crystal Award, which is presented to artists who connect us to each other, who help us reflect on the human condition and provide visions of the world that enable us to reimagine a bright, more inclusive future for everyone. Each recipient of the Crystal Award is as unique as the crystals themselves. For 29 years we have collaborated with Membrini Kristall, a family-run business in Kuhr, the capital of this region, who source and extract the crystals in the surrounding mountains here in Switzerland. Today we are delighted to celebrate the contributions to society of the following exceptional artists. World-renowned architect, environmental activist, and one of the most important public artists of this century, Maya Lin. One of the most acclaimed singers of our time and advocate for research at the intersection of arts, health and neuroscience, Soprano Rene Fleming.  May I now ask Maya Lin to join me on stage. Maya Lin was born in Athens, Ohio, United States, in 1981, at age 22. When an undergraduate at Yale University, she achieved national recognition when she won a design competition for the planned Vietnam Veterans Memorial in Washington, D.C. She has fashioned a remarkable interdisciplinary career through her highly acclaimed art and architectural works, showcasing sustainable design and emphasizing a strong connection to the land and nature, history and the climate crisis. Maya Lin is now working on her last memorial entitled What is Missing, an ongoing multi-sided multimedia installation that emphasizes how protecting and restoring habitats can help protect species and significantly reduce climate change emission. Maya Lin receives the 2023 Crystal Award for her extraordinary creative talent by combining science, art and architecture and her exemplary leadership in the promotion of nature and environment. Ladies and gentlemen, please join me in congratulating Maya Lin for receiving the Crystal Award. Thank you. I want to thank the members of the World Economic Forum and Hilda and Klaus Schwab for this award. It is a great honor to be here. You have in bestowing this award on me emphasized the importance of art and creative thinking within the economic world that you are all a part of. And I accept this award on behalf of my art that I hope makes us aware of how fragile and beautiful nature is and on my environmental project, What is Missing, that Hilda talked about. I believe that our imagination has allowed us to see possibilities, whether it is being able to fly or landing a rocket on the moon or exploring six miles beneath the ocean. All these accomplishments of today were imagined long before technology could achieve them. But we are an inventive species and once we can imagine something, we have always been able to achieve these dreams. With climate change, so many people need hope and realizable solutions. People are scared and people are thinking that there is nothing they could individually do that can make a difference or that collectively or politically we are not moving quickly enough to affect real change. Now I know some of you here are focused on solving these problems at the political, scientific or economic level. I on the other hand get to imagine and draw perhaps a different way to look at the immense problems we are facing due to the climate crisis. Can art get us to pause and look differently at the problem itself? For instance, if you took the entire population of the world today, 8 billion people, and we all lived at the density of Manhattan, how much space would we take up? The answer, the state of New Mexico or the country of Poland or Vietnam. So is this problem we face about population alone or is it much more about land use and resource consumption? According to the World Economic Forum, it would take 1.6 trillion in U.S. dollars annually to mitigate climate change. Well, what can I do as an artist? Maybe I can only point out some other things that we spend that amount of money on each year. For instance, we spend 1.5 trillion a year on alcohol or we spend that amount on tobacco, drug trafficking and meetings in the U.S. alone combined. What it would take to find nature-based solutions that would reduce emissions significantly and save biodiversity is actually equivalent to what we spend on tobacco every year. The point is we, all of us, are simply devouring the planet. The top 1.3 billion of us that are causing this disaster, we're having the biggest party on the planet and we're basically spending the money it would take to save a future for our children and their children and for every other species on this planet. So no, it's not about giving up that drink. It's about imagining buying one more drink or two for the planet and for our children's futures. Thank you. René Fleming is one of the most acclaimed singers of our time, performing on the stages of the world's greatest opera houses and concert halls. Honored with four Grammy Awards and the U.S. National Medal of Arts, she has sung for momentous occasions from the Nobel Peace Prize ceremony and the Diamond Jubilee concert for Queen Elizabeth II to the Super Bowl. 2016, René was appointed artistic advisor for the John F. Kennedy Center for the Performing Arts. In this capacity, she has parroted Sound Health, a collaboration between the Kennedy Center and the National Institutes of Health. Sound Health has brought together leading neuroscientists, music therapists, and arts practitioners to better understand the impact of arts on the mind and body. In September 2019, the NHA announced a commitment of $20 million to support research projects to explore the potential of music for treating a wide range of conditions resulting from neurological and other disorders. While touring for performances, René Fleming has given presentations around the world entitled Music and the Mind, exploring the power of music as it relates to health and the brain. In 2020, Research America awarded René Fleming the Isador Rosenfeld Award for impact on public opinion for her commitment to research and advocacy at the intersection of music, the brain, and wellness. René Fleming received the 2023 Crystal Award for her leadership in championing the power of music and its relation to health, community, and culture. Ladies and gentlemen, please join me in congratulating René Fleming for receiving the 2018 Crystal Award. Thank you so much, Hilda and Professor Schwab and the World Economic Forum for the honor of receiving this incredibly prestigious award. So I've had the privilege of performing on six continents, witnessing the power of music to move people to joy or tears, and now I've come to believe that the arts should be fully embedded in our health care systems. Our evolution is the key. Human and social connection are driving forces in survival throughout our history, working hand in hand with memory to create the stories of our lives. When I began as a singer, I was surprised to discover that the musical stories written 300 years ago are virtually the same as the ones we're telling now. So typically that's boy meets girl, boy loses girl, boy gets girl back, except in my case this was opera, so one or both of them typically die. In any case, creative expression is a human invariant. It has been with us for millennia in every civilization. So what is the potential of arts and health? So I bet you all know someone who suffers from chronic pain, anxiety and depression, Parkinson's or stroke, dementia, or is just lonely and isolated. Creative arts therapies now treating people with all of these conditions alongside established medical treatments. And one of the miracles of modern medicine in my lifetime is the development of scanning technology that has allowed us to see into the brain. In fact, the word neuroscience first came into being in the 60s. Raise your hand if you remember the 60s. Oh good, thank you. Advances in neuroscience have sparked an explosion in our understanding of the power of the arts. So in fact, research shows that music activates nearly every region of the mapped brain. So check out the NeuroArts Blueprint, a collaboration between Johns Hopkins University and the Aspen Institute that outlines the path forward. So the U.S., as Hilda said, the National Institutes of Health, the largest public funder of biomedical research in the world, is now funding the research. And the major pillars target childhood development and disorders of aging. The funding began with my friend and musical partner, Dr. Francis Collins, who you know. And my own passion stems from seeing these impacts firsthand. It is amazing to see someone with a traumatic brain injury or stroke regain speech through melodic intonation therapy. This is a technique that uses the brain's plasticity to reroute speech through singing, sometimes in just one session, or watch a Parkinson's patient move fluidly and gracefully with dance, or see someone with Alzheimer's sing lyrics to their favorite songs when they can no longer recognize the people they love, or see children and veterans suffering with trauma and PTSD express their pain through visual art therapies. In even better news, art therapies are inexpensive, non-pharmaceutical, and social. To heal is to make whole. And doctors around the world are finally beginning to prescribe arts and nature for wellness. So back to evolution. We are hardwired for art. You could start with singing. It's free. It's something we can all do. And it stimulates the vagus nerve. Just ask TikTok. Thank you so much for this honor. Oh, tears. I hope for good. Idris Elba is an award-winning actor, producer, director, and humanitarian who has secured his reputation as one of the most versatile actors in Hollywood. One of his most memorable performances for me was as Nelson Mandela in the Long Walk to Freedom. Queen Elizabeth II... Well, okay. Please come on. Queen Elizabeth II awarded Isabel Isabel with the most excellent order of the British Empire. The Princess Trust appointed him as their anti-crime ambassador in 2002. Idris Elba's charitable work of the film set is just as commendable as his acting accolades. He is a UN Goodwill Ambassador for the International Fund for Agricultural Development and also actively supports courses related to poverty, HIV, AIDS, at risk and disadvantaged youth, health, and education. Sabrina Dor Elba, actress, model, producer, and UN Goodwill Ambassador for the International Fund for Agricultural Development, works with a variety of civil organizations, civil society organizations, including Conservation International on Environmental Issues. She is passionate about gender equality and promoting the empowerment of women and girls worldwide. As IFAT Goodwill Ambassadors, Idris and Sabrina focus on issues related to food security, climate change, and environmental conservation. They both recently visited an IFAT-supported project in Sierra Leone where they met farmers who received support for rice production and assistance with rural finance after the Ebola crisis. Idris Elba and Sabrina Elba received the 2023 Crystal Award for their leadership in addressing food security, climate change, and environmental conservation. Ladies and gentlemen, please join me in congratulating Idris Elba and Sabrina Elba for receiving the 2023 Crystal Award. Thank you for both of us, because we're both quite tall. Oh gosh. Look, usually this is him doing all of this stuff, so you'll excuse me if I'm a bit nervous, but I just want to say good evening, everyone, and I also want to say congratulations to both the amazing winners. It's such a privilege to be honored in your company. I also want to thank you, Hilda, and Klaus, because I mean this is unbelievable for me. It's actually my second award ever. So I'm really excited. Thank you. I also want to thank the World Economic Forum for this tremendous honor. Idris and I are obviously both extremely grateful and extremely humbled by this joint recognition for our work. Championing causes that not only have great importance to us, but all of which are inextricably linked and should matter to everyone in this room. I am so proud to say that to recognize us and the work that we do is to recognize all that we must do to continue to address and improve food security, gender equality, youth empowerment, and glorious, glorious nature.  Our parents both left their villagers, their countries, for the possibility of a more hopeful future. And the promise of returning one day back to give back to their communities. This is a promise I want to continue. And while we accept this award with deep gratitude, we are here at Davos to highlight the people and the countries who are not making the headlines as much as my husband. Somalia, my home country is on the brink of famine. Millions of Yemeni children are acutely malnourished. Afghanistan, Central African Republic, DRC, Haiti, Sudan, South Sudan, all face catastrophic levels of hunger. Hundreds of millions of people are being forced to flee their homes because of conflict, because of climate change, in some cases, both. What's devastating to me is that in those millions of people, it includes hungry, small-scale farmers who are underserved and undervalued. This short-sighted thinking is so obviously flawed. Small-scale farmers produce about 80% of the food in parts of Asia and Africa and one third of the food for our planet. We are privileged to be here today in this room to provide access for those who aren't being heard, not as a voice for, but as a voice with. Shouting for change. We are here to say that the status quo is a road towards our own demise, but that we know change can come from here, from this very room in fact. We hope that this is the message that you take with you today. Rural communities are filled with talented youthful populations, vibrant markets, and enormous potential. We've seen it firsthand. Not only can they feed themselves, but they must and can help feed the world. However, they have little resilience when crisis strikes. Despite their critical role in local, national, and global food security, the global community is failing to meet their needs for greater access to finance, markets, resources, technology, and knowledge. Two often small-scale farmers are only one shock, one flood, one drought, or one failed harvest away from having to sell their assets to feed themselves. While we are here to say that they need your investment and your support, believe you me, it's really us who need them. Small farmers are at the heart of the sustainable food systems. They are incredibly efficient. They are not a major source of greenhouse emissions, and they do not depend heavily on fresh water for crops. They preserve biodiversity instead of depleting it, and they are home to a wide range of plants, insects, pollinators. The private sector can and must play a massive role in supporting and sourcing from small farmers, as well as using its influence to ensure that world leaders continue to invest in holistic ways to combat environmental degradation and rising hunger, and ultimately, support the communities that feed our world. I want to thank you all very much, and I want to pass to my better-looking half. It's quite enjoyable. Yes, she is a hard act to follow. Thank you, Sabrina. Thank you to the World Economic Forum. Hilda, thank you, Professor Klaus, for this honour. We are very privileged to be here and don't take it lightly. But let's be frank. It's taken decades for corporates, for governments, to understand for economies to be built to last. We need to empower the youth. We need social equity. We need to protect our environment. Today is well-recognised that economic, social and natural wellbeing of our planet are completely interrelated, and Davos may be one of the first platforms to get it. We understand the power and the change that can come from this room. Davos has become the de facto platform for governments, for corporates, for philanthropists, for activism, for protesters to mobilise quickly, which is why we're all here, because we can move with agility and speed, and your speed is needed now. Sabrina and I are not economists. We're not politicians. We're not big business. Well, Sabrina's big business. But we are involved with some really, truly great organisations through our newly formed Elba Foundation, which is helping us crystallise our voice and also those of the voiceless, the International Fund for Agriculture Development, who have changed in the way we address food security, and also protecting nature, mitigating an adaptation of climate change with conservation international. Now, these, alongside many of our NGOs in this space and agencies, need your support. They need your funding. They need your guidance. The poor of this world are not just looking for aid and handouts. They are looking for investment. Investment in people, in nature, in innovation, in partnership. What Sabrina and I would like to leave with you today is, please, do not lose courage, OK? It takes stamina to stay the course. To the businesses, keep investing in mitigating climate change. As Sabrina said, please invest in small farms and the small to medium businesses that support. With greater access to finance, to markets, to resources, to technology, to knowledge, and to people, we can define a different future. Thank you so much. Can we take our picture? This concludes our Crystal Award ceremony 2023. Before introducing the concert, I would like to thank Intesa San Paolo and its chief executive officer, Mr. Carlo Messina, who unfortunately cannot be with us tonight for their long-standing support of our opening concerts, which in the last years made it possible to experience a great moment at the start of the annual meeting, like the one we are anticipating now. The arts have a significant role to play in helping address global issues, and as such, need to be central when thinking about how people connect to one another, communicate with each other, and how, together, we understand the past, embrace the present, and shape the future. For this evening's concert, we draw our inspiration from the outstanding beauty and incredible fragility of the corals of the Northern Red Sea. Rapid ocean warming poses a risk to the survival of coral reefs, but a series of recent studies revealed that corals in the Northern Red Sea, one of the longest-living reefs of the world, are extremely resistant to the rising water temperature. The discovery means that this major coral reef ecosystem has the best chances of survival until the end of the century and beyond, but it implies that the countries of the region work together in harmony, in goodwill and in trust, overcoming obstacles and differences for the sake of protecting and preserving the Northern Sea reefs. It could serve as an example how we all can work together to protect other natural treasures of this world. On stage tonight, we have gathered artists from all four countries surrounding the Northern Red Sea, Saudi Arabia, Jordan, Egypt, and Israel. In addition, we have artists from Australia, Japan, England, Moldavia, Portugal, Ukraine, Poland, Taiwan, and Switzerland. Ladies and gentlemen, please give a warm welcome to the Morphin Chamber Orchestra and Josef and James Tavadros.


Rafa Nadal vs. Taylor Fritz is the men's final at Indian Wells for 2022 and both players have had difficult roads to get to the final stage. Fritz entered the tournament as the 20th seed and got a buy in the first round. His second-round opponent was the Polish player Matrizak and this was no problem for Fritz winning in straight sets 6-1, 6-1. His third round was against surprise qualifier Munaire and this was an absolute battle. After winning the first set he lost the second but eventually prevailed in a tie break in the third 6-4, 2-6, 7-6. In the fourth round he took on the 29th seed Diminor and again had to play a tie break in the third set eventually prevailing 3-6, 6-4, 7-6. In his quarter-final he took on the unseeded Ketchmenovic and after taking out a close first set he dropped the second but eventually prevailed on 3-7-6, 3-6, 6-1. In the semi-finals Fritz would take on the number 7 seed Rublev who was coming in on a win streak and after a close first set Fritz held his nerve towards the end eventually getting through in straight 7-5, 6-4 to advance to the final. Raffner dialed into the tournament as the number 4 seed and on a 15 match win streak and got a buy in the first round. His second round opponent was Seb Corder the American and after taking the first set he was forced to play 3 and would have to fight in the third set to come back from 5-2 down but he eventually prevailed 6-2, 1-6, 7-6. His third round opponent was the 27th seed Dan Evans and after a close first set where Evans had the lead it was Raffner to come back again winning in straight sets 7-5, 6-3. In his fourth round match he take on the big serving American Riley Opelka the number 17 seed and as you'd guess Opelka playing a couple of tie breaks but Raffner getting the best of him winning both the tie breaks 7-6, 7-6. His quarter final meeting was against the wild card Nick Kirios who he'd had some epic clashes with in the past and this was no exception this match lived up to the hype with all the drama you expect from a Kirios Nadal matchup but it was Raffer who got the win in the end 7-6, 5-7, 6-4. In the semi-finals Raffer would take on his protege and the number 19 seed Elkerez who had just beaten Nori the defending champion in the quarterfinals and after the first set the win kicked up and really wreaked havoc and just like his quarterfinal he would have to fight in the third eventually getting through in 3, 6-4, 4-6, 6-3. Now these two have only played the one time before that was at Acapulco in 2020 just before COVID hit and Raffer got the easy win in that match but Fritz has come a long way in the last two years and his mentality was really strong against Rubelev especially under pressure. If Fritz is going to win he has to serve well that was the biggest thing that worked for him in his semi-final match against Rubelev he served well and he also kept his cool and he needs to do the same against Raffer he can't let Raffer get to him if Raffer is going to win he just needs to do what he does usually. If the weather is a little bit dicey though it could be tough for Raffer but he just needs to make sure that he puts his shots into the court and maybe frustrates Fritz which will help him because Fritz will give him some free points. This is going to be an interesting one for me because Fritz is coming in with an apparent ankle injury and Raffer had medical treatment during his match against Elkerez so both guys are going to be a bit wounded but I'm going to go with Raffer in straight sets. I think Fritz is going to make it interesting though I think maybe a tie break in the first or second sets but I've got Raffer in straight sets to make it 21-0 going into the clay season but let me know down in the comments below who do you think is going to win this match?


Okay, we want to welcome everyone to this meeting. My name is Sally Ellerton and I do the Capital Project Communications. If you're not familiar with the chat and you're looking at your WebIS, the information in there includes the project, the contact information for your project manager. And we also have the link to the project page. And you can go to that project page, scroll to the bottom and hit subscribe. So, whenever we do update to that project page, you'll get an email that says we updated the page. It doesn't tell you what we updated, but it does tell you that we updated the page. I'm going to click on that. Okay, and pretty, are you ready? Yes, Sally. Can you guys hear me? Yeah. Okay. All right. Thank you, Sally. So, I guess we can start now with time is 6.03. Good evening, everyone. Welcome to the community design meeting for Davis, Harvey, Paul, Jasmine, and Evans, water and sewer improvement projects. Today is Thursday, June 8th, 2023. We're going to follow an agenda for this meeting, which includes introductions, project overview, project area, frequently asked questions and the timeline of the project. So, your project team includes myself. I am the project manager and my name is pretty Casey. You can reach me at<PHONE_NUMBER>. And you can email me at pretty dot Casey at Fort Worth Texas dot gov. Our engineering design consultant for this project is Grayson Smith and our design engineer are Wayne Hunter and Bridget Silly. So, I want to talk about like, why are we doing the improvement to this improvement project? So, Fort Worth prior to replacing water and sewer lines that have a very high risk of failure risk of failure is usually determined based on the available data, which includes water, main break history, the leak history, CCTV inspection, age of the line, the material of the line, lead service line, and the cast iron lines. What drives this improvement project? This capital improvement project includes the replacement of existing cast iron water mains. Those water mains will be replaced on East Davis Avenue, Harvey Avenue, East Powell Avenue, and East Jessamine Street. Some of the water mains date back to 1920s, 1960s, and 1970s. So, this capital improvement project is mostly residential, but it also includes Harvey Park and some businesses. Hope form incorporation is on the southern side outside of the boundaries of the project. This project is in council district 8 and will impact the United Communities Association. Existing water and sanitary sewer main will be replaced in an area bound by I 35 South freeway to the West. Arlington Avenue to the north and then Fortwood and West Railroad to the east and is just a ministry to the south. As you can see, we have a map here, which kind of shows the project area and all the black highlighted lines are the one where we are doing our project. So, we are replacing the water line on East Davis Avenue from I 35 South freeway to Evans Avenue. We are replacing sewer line on alley between East Davis Avenue and Harvey Avenue from I 35 West South freeway to Evans Avenue. We are replacing water line on Evans Avenue from East Davis Avenue to Harvey Avenue. We are replacing both water and sewer on Harvey Avenue from I 35 South freeway to East dead end. We are replacing water and sewer on East Powell Avenue from I 35 South freeway to Mississippi Avenue. We are going to replace water on Evans Avenue from East Powell Avenue to is just a main street. From is just at East just a main street from I 35 South freeway to New York Avenue. We are replacing water line. East Davis Avenue from Mississippi Avenue to is dead and mean. We are replacing water line. Ali between East Davis Avenue and Harvey Avenue from Mississippi Avenue to East 185 feet. We are replacing sewer line. Deliver Avenue from East Davis Avenue to Harvey Avenue. We are replacing water line. Ali between Harvey Avenue and is Powell Avenue from Mississippi Avenue to you must read. We are replacing sewer line. Ali between East Powell Avenue and is just a main street from Mississippi Avenue to 315 feet East. We are replacing sewer line. I'm going to go through some of the question that might arise during construction. Some of them are will our water be turned off. Yes, the water will be turned off by just for 15 to 30 minutes when service is transferred from the existing line to a temporary water line. And when the sun service is transferred from the temporary to the new line, these switchovers are done during the day. The contractor will knock on the door and let the customers know when the water will be turned off. The transfer typically takes 30 minutes for house or business. How does the temporary line impact my home and the water bill? The temporary water line ensures that you are not without water during construction in the summer months. The continues flow keeps the water from becoming segment in the above ground line. During the winter months, water must be continually flowing through the temporary line to keep the line from freezing customers should also keep their faucets dripping. The bill for your water uses while you are on the temporary line is based on an average of the previous month's usage. Will you need access to our property? Construction will be in the streets and easements. If Fortwood water needs access to your property, we will contact you. If an easement is needed for your property, a city land agent will be contacting you soon. Will the service sewer service be disrupted? Signatory sewer service will not be interrupted. New sewer cleanouts will be installed at the property line. The sewer clean out provides crews easy access if a black up or block is occurs. Will I have access to my driveway during construction? An inspector will be assigned to the project when we are ready to start construction. The inspector and the contractor will work with the residents who needs driveway access during active construction hours. How are you going to coordinate traffic during construction? We will have a traffic control plan in place before the contractor starts work.   Will there be lane closure during construction? Yes, and there will be signs posted to alert the motorist. What are the construction hours? The hours of construction are 7 a.m. to 6 p.m. Monday to Friday and if requested by the contractor 9 a.m. to 4 p.m. or 5 p.m. on Saturdays. This project is still in design phase and we expect to finalize the design, advertise for beds and select the contractor in the fall of 2023. We will host a community construction meeting after we have a contractor on board and before the construction starts. So we will have another meeting before there is construction before the construction starts. Where can I get more information? Go to www.fortworthtexas.gov and type in the project number 103-413 in the search bar on the home page. Davis, Harvey, Powell, Jessamine and Evans, water and sewer improvements will pop up. To get project page updates, scroll down to the bottom of the project page and click on subscribe to this page. The link to a PDF of this PowerPoint and the link to the YouTube video of this presentation will be posted to this project page. How do I report an emergency or non-emergency? So for emergencies, water main breaks, sewer backups 24 hours a day, you can call<PHONE_NUMBER> and select option 1. For water call center non-emergencies, you can call 7 a.m. to 7 p.m. Monday through Friday at<PHONE_NUMBER>, but it is closed during city holidays. You can also download the MyFootWatt app from the App Store or Google Play. You can report sewer overflows, leaks and water main breaks, missing or broken meter leads, water theft, water violations, no water service, water pressure issues and other sewer concerns. Again, your project room includes the project manager, myself, Preeti KC. You can reach me at<PHONE_NUMBER> and you can email me at Preeti.kc at FortwardTexas.gov. Our engineering design consultant is Glesham Smith and the design engineer are Wayne Hunter and Bridget Chilly. Thank you all for your time for attending this meeting and we're going to open up for questions. Anybody have any questions? We can go back to a slide if you need to see one again. Okay, 945 East Powell Avenue. Do you have any questions? No questions. No questions. Thank you. Okay. Hunter, do you have a question? He's the design engineer. He's the design engineer. He shouldn't have any. Okay, so I guess Bridget doesn't either. Okay. Preeti, is there anything that you want to add? Thank you everybody for attending. Preeti, can you go back to that page where it says what we're going to put on? Click back to, I think. Which one, Sally? One more. Click back one more. Okay. We should have the video of this meeting. And a PDF of the PowerPoint and the video of this meeting up by Friday or by Monday at the latest. Okay. Thank you for attending everybody. We appreciate it. Thank you, Sally. Thank you everyone. Goodbye. Thank you.


In a moment act one of a strange day in May starring William Mason and written especially for suspense by Michael Healy This portion of suspense is brought to you by the makers of Marlboro cigarette Healy London sings a Marlboro song Little by little, Marlboro, make yourself comfortable whenever you smoke Have a Marlboro cigarette You get a lot to like with a Marlboro filter It could have been yesterday or a hundred days before. I'm not sure anymore. Time has become just a word All I know for certain is that it began that bright morning in May I Major Thomas Manning, U.S. Air Force on special assignment at Claymore Island was on the verge of realizing a dream that would become a nightmare I was suited up waiting to be put into the rocket Gibraltar 3 saying goodbye to my wife Mary I guess it was the quietest room at Claymore that morning Oh Tom, I wish I felt more confident Oh Mary, easy, they'll be calling me soon Honey, it's hard enough I know, I'm sorry You know it's hard to believe After all the training, conditioning, studies Oh Tom, I'm frightened It seemed like a dream until now I haven't dared let myself think what could happen But now Please, don't talk like that It's really no more dangerous than driving a car Tom, you know what I'm talking about Look, Mary Will you listen? Two men before you have gone up there and disappeared Just vanished Vanished somewhere up there What's going to happen to you? Mary, we've been all through this I don't know what happened to those other men We may never know, but we've got to try and find out Somewhere, there's an answer Now my mission is to try and find it This is your mission to leave and never come back What's out there is important is my love for you My need for you I don't know But remember last summer The night you found me lying on the hammock staring up at the stars Well, the nearer this has come to happening The more the fascination's grown until Yes, I remember You were almost in a trance Honey, I self-possessed The universe was calling me to explore its secrets It's that simple And Mary, I feel I'm going to learn what happened to the others This is Maurice Tarplin speaking to you from the Network Pool At Claymore Island facility Just off the southern coast of California For astronaut Major Thomas Manning Will blast off within the hour Into the frontier aloft we know its space It seems fairly definite that this flight is more than experimental From the beginning, there has been an air of mystery And considerable rumor about this venture We do know that it will be the furthest flight yet attempted Here's a quick rundown Blift off the schedule for 0600 this morning Here on Claymore Island And it's turned into a fine morning So the takeoff should be right on schedule I see Colonel Alvin Marks coming from central control He's the head man in this operation We've been trying to get his eye all morning If I can just get his attention now Oh, Colonel Marks Yes Colonel Marks, sir A few questions for our network audience Yes, but you'll have to be brave, sir I just wanted to ask you if there's anything in the rumor That this is not just another experimental flight I mean, if there's something going on Colonel Marks, aren't things having worked okay for go? Tell tracking stations to check out with us Oh, I'm sorry I'm not going to comment on any of those rumors I will say this A great deal could depend on this shot But you'll have to bear with us until it's over Colonel Marks, we'll see you over here for a minute, sir Just one more thing, Colonel Where is Major Manning now? He's standing by There'll be no interviews until after debriefing He's saying goodbye to his wife And that's what I'm saying to you I've got to go into him now for our final words Oh, thank you, Colonel Marks That was Colonel Alvin Marks in charge of today's space shot Whose comments just now have left us about where we were In the running tide of rumors We return you now to I'll see you, Tom Fine, sir And anxious Good Mary, you'll be able to watch the lift off from here if you like Colonel Marks, do you think there is life?  We can only guess Possible I'd say that if there is, it would be a far different kind of being than we know But who can say It'll be a long time before we know the answer to that Maybe they'd be like us Perhaps, but I doubt it Oh, Tom, may I speak to you a moment privately? I'll stand over by the window What is it, Colonel? Tom, you remember what both the missing men reported just before they disappeared Seeing a strange blinding light A blinding light coming at them out of nowhere That seemed to gobble them up Any new theories? None Maybe some celestial current, powerful enough to If you can see it Don't get too close Just see what you can make of it And come back down I will, sir And we'll be waiting to pick you up in the Desert of the Rings Goodbye, Tom Good luck I'll be talking with you over the outcome Well, honey, that's it Tom, hold me for a minute, please No, no, it's going to be all right I'll be down before you know it Come back to me, Tom And come I'm very proud, too This is Maurice Tarplin at Network Full, ladies and gentlemen Astronaut Tom Manning is in the space ship Gibraltar 3, which is being given a final check By the launching crew This is a precision operation The climax of checkout procedures That have touched every operational aspect Of all systems Excitement is mounting here There is an ominous mixture of anxiety And hope in the air Unless something unforeseen looms now The flight will definitely go on schedule Just a few moments from now For we switch now to operations control And Colonel Marx Will be in continuous touch with Major Manning during his flight Come in, Colonel Marx And operations control This is Colonel Marx Hello, Gibraltar 3 Come in, Gibraltar 3 Can you read me? Over All systems are go here, Tom Good luck, over Our vast audience is now linked with ground control And it's connection with Major Manning It's your baby, Tom I'm switching you over to Countdown Any final questions?  Feeling fine Chains are building You're programming well Pressure okay Oxygen okay You will be entering maximum Gs In a very few moments Roger Still climbing nicely Yes, Colonel Marx Time check here Colonel What I'm feeling It's so still and quiet I've been trying to think of words To express what I see and feel The nearest I can come is Blue Rapture I'm in a blue rapture Maybe that has no meaning down there I don't know Colonel Something new is happening Or it seems to be I keep thinking I'm Seeing something Darning out ahead of me Probably my imagination but That rapture Have been spotting something but I I couldn't tell what it was I can see it Kind of Glowing out there It It seems to be getting closer I suddenly feel very strange Hard to get breath yet Oxygen's pressure is fine Don't understand I can see blue rapture close Check your control Aye sir I'm trying But They're followed somehow Can't understand it Keep trying Can't Do it sir Plus control here too I'm tracking station reports of this blue rapture At 30 degrees Four No I Wait I do see something now Coming closer Closer and closer Trying to get away again early I can't do it No use Coming closer What is it? Close Great blinding light Like in a war memorial I can't see her What is it? You blinded What's happening? Stop it I don't know Oh no You've all lost me When I realized I'd lost contact with the earth I blanked out How long I was out How my ship landed How I survived Major I'll never know I never learned Make the money But I did come too Make the money Did you hear me? I was moving now Oh my head It's probably Feels like somebody is Swinging a 12 pound sledgehammer Against my brains By the numbers Major Make the hammer stop Somebody Please make them stop How are you feeling Major? Coming around now Oh I thought I heard a voice How does it look doctor? You'll be all right Colonel Mark Good Well Mary Manning What do you think now? I can't quite believe it Colonel Mark Just proves out our theory again I don't know about the others But I'll give it a try Where am I? By now you're lying on a cart At the base medical station Colonel Mark Is that you?  Sorry but that's the best I can do What do you mean? Colonel I can't stay here any longer I understand it's all right Go ahead Mary Mary where are you going? No no I'll settle back please Major That's my wife What's the matter with her? Colonel what is it? Why nothing Major Really is remarkable Colonel Mark I never would have believed it if I hadn't seen it You'll forget I've seen it twice before I heard about it Colonel Mark How did I get here? Rebounders suspended on the fringe of the atmosphere and brought you down But how did I get there? Possibly you were picked up and hurled there by what we sometimes call a celestial storm Must have been quite a shock I mean you probably thought you'd never see me again Yes Good Doctor I have to get back to my office now I have to make the arrangement How soon before you'll be ready Another hour I'd say Fine fine That'll be perfect That's perfect And about an hour later I was taken somewhere by two men from the rescue crew I can't remember their names But I know their faces from all the pre-flight tests Strange though If I didn't know better I'd say they were more like guards Something in the grimaces of their faces All right Here he is Colonel Come in Major Come in Anything else there? That'll be all Take a seat Major Smoke?  Well sure so what What are you jutting down to? You've seen me smoke before haven't you? Yes many times why Colonel How was the trip Major? Well everything was fine until I saw it Until you saw what? The blinding light Blinding light The blinding light that the other two astronauts saw Before they disappeared Sir if you pardon me saying so This questioning seems a little odd I do not pardon you Major There is an infinite variety of answers To be even the most minute questions It's only a matter of choosing the most correct ones Well I'm afraid I don't follow sir Perhaps you will in time May we continue Sorry sir It doesn't matter about this blinding light That was the celestial storm I mentioned There is another more important point What's that sir? I'm getting to it First at what speed were you traveling When you saw this light? I sat here and listened To this familiar voice and tone And care about these familiar walls I kept asking This is unreal Something's off-think I was part of a problem The pieces that met up the picture match But do not quite fit And I wonder if perhaps it isn't me Maybe my mind was affected somehow I'm waiting for an answer Major What was your speed? I'm not sure sir The gauges seem to be off on my last reading Are you sure you don't know Major? Sir if I knew I would tell you Maybe, maybe not But why shouldn't I sir? You might have reasons of your own What reason could I possibly have for withholding information from you? What time did you lift off this morning? What time did I lift off? I'm waiting for your answer Oh 600 hours And now the point Major What was your mission? My mission? You mean the space probe Well calm calm now Major Let's get down to cases Call it a space probe or anything else But wasn't your mission to get information about our installations here? I don't get it It's as if you didn't even know me My mission was to learn what happened to the other two men I see What are you doing Colonel? Calling the guards I'm finished with you It's up to the doctors now The guards? Well exactly why do I need to be guarded?  Tell him yet Everything is alright Return to your post Yes He's gone Now what? I don't know I've gotta think Nothing I gotta get home and tell her what's happening Sorry Colonel But I'll have to belt you one Give yourself up The authorities will get you sooner or later See you Colonel This is my house Don't get panicky just sit tight Run into the house Get the money out of my wallet Hold on just a minute Must be in this drawer somewhere What are you doing? Oh Mary am I glad to see you You know my deal with that bitch Yeah let me pay the cab driver No need for that he's been taking care of Oh I see Mary I Don't touch me Oh Mary aren't you glad to see me Well yes of course it's just that Mary look at me Mary this is your husband Tom Manning Mary what's the matter with you What's the matter with everybody Nothing nothing at all Then why do you look at me like I was some kind of a bug or something It's like you're not even the same person I said goodbye to this morning Mary don't you remember how you said goodbye to me Just before I took off Mary you said please come back to me Listen to me please I don't know you Oh I'm Major Thomas Manning's wife But you're not my husband What are you saying I tricked you I don't know whether I'm doing right or not But I'm warning you to get out of here Before it's too late Mary what are you saying I'm faking it let me go Alright let her go Colonel Mark grab him You probably take it easy now No no no this can't be This is this is my house this is my wife don't you I pray that's where you're wrong You have no rights here whatsoever For the love of one Colonel Mark what is happening Better come with us Major Major we're going to take you to a nice place Where you'll get lots of care No no no let's go of me Come along quietly No you're wrong you're all wrong Something is out of That's that I'm sorry you had to go through this Mary I'm alright here I saw them taking him away He didn't see me though Sorry about this Major Manning Especially the day before your flight into space No trouble Well goodbye See you tomorrow morning Goodbye Colonel Goodbye Colonel There was certainly a fright Tom Hysterical creatures are Can't her past on earth So sorry for him I wonder if they all act that way Oh at first I think But he'll calm down when he Finds he won't be harmed Strange isn't it Knowing that for every one of them There's one of us up here And so alike Why that man has a wife down there Who's exactly like me What will they do with him Oh take him to the institute Study him along with the other two Well he'll get good care there Yes And don't forget there's Well there's something to be learned From earth creatures Or people rather I think we'd have to call them people Eventually they probably Will be So the way I look at it It's a small universe Sooner or later darling May need each other We here and our Well somewhat Retarded twins On earth Suspense You've been listening to Strange Day in May Starring William Mason And written especially for suspense By Michael Healy Suspense is produced and directed By Fred Hendrickson Heard in tonight's story where Tony Darnay Reynolds Osberg Bill Lipton Herb Duncan Maurice Tarplin And Bill Smith Music supervision by Ethel Huber Sound patterns by Walter Otto Technical direction by Michael Shoskin This is Stuart Manes speaking Listen again next week When we return with another tale Well calculated to keep you in Don Ben


The wind is picked up tonight. Oh, Kozlowski with a great fake shoots low and scores!   Second of the night for Kozlowski, 11th of the year. She's got 15 points and that one was fancy. That was fancy, but not only is she doing a great job scoring, her control of the center draw of late is huge.


For such a turning point in my life, the night I acquired a certain item is cemented in my mind only because of how mundane it was. I didn't chance upon a dusty town buried amidst a pile of moldering books in a university library, nor did I chance upon a madman with a basket of drink.  The music in my ears fluctuated again, the soulful notes of toxic-bite Britney Spears being ebbed away, replaced by a strange, yet familiar concoction of static and oppressive silence. I rolled my eyes and removed my headphones, tapping them against my clog while muttering half-formed sentences expressing my disdain for ever purchasing them. After a few minutes of tapping refused to exorcise the demons in my earpieces, I began to browse for a replacement. I then, on that most in assuming of knights, stumbled upon a posting that would have irrevocable implications for me. Wireless headphones. Unwanted present, only used ones. Bought as a gift for my nephew. Only used ones, given back to me because of the talking in them. Guaranteed good condition, no point letting them go to waste because of an overactive imagination. The auction seemed like an amazing deal, only an hour or so left, a fraction of the retail price, paid delivery. I placed a bid and took myself to bed, trusting the late hour to protect me from having my new trinkets stolen from me. As it happened, I was right and they arrived a few days later. That was when things began to happen. As I connected them to my PC, I could feel a strange heaviness to the air, like the charge in the air before a thunderstorm. I dismissed it easily enough, I thought it was simply a symptom of the muddy summer air. An hour or so later, permitting the things to accrue a decent amount of charge, I placed them on my head, and flicked the power switch. I was surprised to find however that there was no background static. There was a deep silence. Childish as the notion seemed at the time, it felt just like the silence of a tomb. There was also the hint of another sound, the raspy hiss of a whisper on the edge of hearing. I cast it from my mind and tested the sound quality by playing a classical piece, the finale to Swan Lake. To my eternal shame, I felt a flutter of relief as the beautiful notes of Tchaikovsky's belly cut through the silence. After a few minutes however, I was pulled away from the reports I was busying myself with as I heard a familiar buzz of static in my ear, only now with a disturbing new sound mixed in. Voices. Maybe hundreds, all talking at once in a horse drawn out whisper. Some were too fast to comprehend, others too slow. Some were in different languages, some in long dead tongues of syllables and pronounceable. I broke out in a sweat, eyes wide. I was the subject of these voices, the understandable ones at least. They spoke of my choice of music, the cut of my new clothes, the reports strewn across my desk.  It said only one thing, but it was enough to make the hairs on the back of my neck rise and my heart pound. It said, merely, It's not his tusk. I threw the headphones from my head and tore from the room. As I did, I heard a burst of oppressive heavy noise burst from the headphones, a terrifying mix of an air raid siren and the static screech of an interned radio. It was at this point I decided I needed to be out of the house. I bolted down the stairs, leaping the last few. As I thought with the tangle of keys that resided on the small table by my living room door, I heard another sound, or more accurately, a lack of it. An oppressive murky silence had overtaken the whole house. Behind me, I heard a rising hum as the TV turned itself on, bathing the room in shifting shadows. From the static on the screen, the head and shoulders of a man resolved.  Then the other came through with an equally sickening herald. The figure then began to flail itself forward and back, battering its head against the inside of the screen until it burst through with a sound again to a coconut being hit by a truck. Thus freed, its upper half flopped pathetically onto the floor, pulling the remainder of its body through with a series of motions and sounds that made me sick to my stomach. I felt my legs fail beneath me, slumping to the ground, my car keys pointed forward in a parody of a defensive stance. It came towards me, walking on its hands and feet until I could feel it next to my face, a horrid smelling mist, the odor of old books and robbing flesh lurching into my nostrils in a ragged wheeze. I tensed up, waiting to feel jaws on my throat, hands around my neck, anything, but none came. Through trembling lips, I managed to force a single question to the strange creature. Whoa, why are you here? I stammered. I could feel it smiling. You hurt us. It said, in a voice full of malice and pain. You listened to us. You're our toy now. It laughed, a hollow, empty sound. What did you...? And then, I was alone. I felt the presence go, the oppressive sounds of static and dull silence stripped away, leaving the usual night sounds in its wake. I don't know how long I lay there, staring at nothing, before sleep overtook me. When I next awoke, I took the headphones and gave them to a charity shop. For now those terrible specters visit me nightly, that horrible shifting man they're herald, getting their fun from seeing my human fear. But that brings us to the real reason I'm telling this story. Be careful when you stare into a screen of static, or hear what a rational man would assume to be interference of your headphones, or even when you're in complete silence. Be careful not to listen too closely, for strange and terrible things lurk in that maelstrom of black and white. Once they find you, you will never ever be free.


I'm so excited to be talking with everyone today. We have about 30 minutes together. And I'd like to talk about components that build a successful organic search strategy. You guys already know about me, so we can skip that. Awesome. I work for a company called Merkle, and we work with clients of all different shapes and sizes. And the only really important part here is just that the content going into build this deck was essentially some of the problems and challenges that they're facing today. Let's dive in. SEO is about understanding search bots and users and how they react to a particular online experience. And we, as search professionals, are charged with the task of bridging the gap between search bots, people, as well as our web experiences. In creating this deck and experience for you guys, I kept coming back to this idea of a cyborg, a being that has both organic and mechanical parts, and through that synergy is able to enhance its limitations. And that comes to the SEO cyborg, which is a team or an individual who is able to work seamlessly across technical as well as content initiatives to essentially make the most optimized search performance possible. And we've been given this classic SEO model, which is quite elegant. It comes in threes. Most wonderful things come in threes. Bend diagrams, puppies, the like. Crawl index rank, which is quite simple and elegant. At the same time, it doesn't necessarily describe the breadth of work that we're expected to do with search professionals. And so I took this model and I doubled it into almost like a Voltron-like fashion, separating different components, adding in a render phase, a signaling phase, and then finally a connect phase. And I think that's been coming up a lot over MosCon. The idea that people are actually a really important component of search. And so the SEO cyborg at its essence is all about technical and content SEO and knowing to where to strategically pinpoint our efforts to drive our organic performance. So the venture we're going to get into today, we're going to talk about potential areas of focus, some of the challenges that each of those areas have, and actionable strategies for resolving those as much as possible. So we're going to start with technical. And technical, as an overarching concept, is all about our relationship with search engine bots. And in many ways, it can be more straightforward, which by no means makes it any easier. I'm sure we have like how many technical SEOs do we have in the room? Yeah, I'm sure how many of you guys think your job is easy? Yeah, yeah, exactly. Especially it's challenging because of all the nuances that exist. And if we step back and think about the different CMS platforms, the different JavaScript frameworks or any frameworks that exist, and as well as new technologies, we can imagine the factorial possibilities that exist and challenge us on a daily basis. And then add on to that, that it's very challenging to quantify the value of technical SEO because typically the initiatives are behind the scenes or they're sent live with multiple sprints. And that can be extraordinarily challenging to provide the value. But if I post you guys a question today, how much is identifying a 403 being served to Botsworth? Or what about a misplaced, no index talk on a really critical, important page? And that really essentially comes down to the fact that technical SEO is like roots. It's the foundation upon which the content is able to flourish. Because if Google can access and understand and render and index your content, it's kind of like tumbleweed at that point. Look at it go. Animation fun. And then one of the other challenges that we have also is that search at scale is really quirky. What happens in one industry for a site that's a particular size of a certain popularity may not happen for another site in the same industry of a similar appreciable size. And one of the things that I find really, really quirky is the fact that Google does not instantaneously render all JavaScript upon crawling. And that creates a weird situation that we all have to end up dealing with. And they share this with us when Google I owe 2018 that they're basically queuing everything. And the render phase happens on the second phase of indexing, which adds this almost connotation that if there's a list, our site's being prioritized to some extent. And we know somewhat bigger sites receive somewhat different treatment. And if we chop up the data and look at it by how many clicks over a certain period of time and how often other sites getting crawled, you can kind of see a pretty clear trend that really popular sites get crawled more often, which actually is kind of interesting because it kind of fits into that stale while revalidate model that Google's using with the Google AMP cache as well as PWAs. So Technical SEO at its core starts with the ability to crawl, which is all about the ability to simply find a page. And we know that pages can be found via links or via a redirected page, which this is kind of benign information. At the same time, this can be really critical for when you're analyzing a particular site. If you're seeing, let's say, weird URLs popping up in the index or weird URLs popping up in a crawl that you have, check backlink reports, internal linking reports, or even redirected into that URL. And it might help you to identify that particular situation. We also know that sites can be found via providing a list to search engines. And all these particular methods are functioning and work. And you can submit them into Google Search Console. And they also work with Bing, too. If multimedia is something that's really critical to your site, you can also provide a multimedia list. The second component of crawling that's really critical is that pages and resources need to be obtainable. And that, of course, starts with the robots.txt, as well as making sure that status codes on a particular page are accessible and that you're getting a 200 status code. Which actually, interestingly enough, I kept coming back to the slide because HTTP status code can also be a really powerful signal to search engines. Particularly for 404s, 410s, 500s, 503s, you can actually signal to Google what your intent is there. You also want to have an organized information architecture, which for many of us comes out to be a simple, clear, main navigation, making sure that all links are encoded in HTML and that you have relevant on-page internal linking so that the user can flow through the journey the same way a bot would be able to flow through the journey. And I feel like HTML site maps are a little bit unappreciated because although they're sort of archaic in almost a way, they offer a lot of potential. Because if you notice with your tracking that users are going to your HTTP site map and are then going to a specific section of the site, that may indicate that something in your main navigation is there's an area to potentially approve. And then, of course, photo links. In all of this, we could talk about information architecture probably for hours. There are thousands of page books. There's professionals that focus on this for life. But really what it comes down to is a deep understanding of the user and how they use the site. And then also, how do they flow throughout that journey and then how we can improve that to make it have less friction? And it would be sort of silly to talk about crawling without addressing this idea of crawl budget, which essentially comes down to the fact that search engines don't want to break our site. They don't want to generate a denial of service attack, which would be kind of silly if they did. But essentially, the idea is that they don't want to send too much traffic to your servers and shut down your servers. So if they sense that your servers are slowing down, they'll back off a little bit. They've also told us that we really don't have to worry about this unless we have billions of URLs. And this is perhaps an overhyped idea. But I like worrying about things. So why not worry about crawl efficiency? And the idea of behind crawl efficiency is how easy is it for a bot to traverse your site and experience? And that can come down to things like, how are your pages prioritized? And are they prioritized in a way that makes them as close as possible to the route so that they're linked from there? That you have no unnecessary crawl traps. And then you have the most consolidated, well-linked to experience. All right. What's the next phase of our journey? Rendering, which really relates to a search engine's ability to capture the desired essence of a page. And the big kahuna in the room is JavaScript. And the question that comes up so often is, is Google able to render my JavaScript? And so I provided a few checklist items here. And the first is, if you take a direct quote from your piece of content and you put that into a search engine, is your result returning? That's like a really quick gut check. And then after that, ensuring that you're using HTML links, Google's mentioned that although they can crawl JavaScript links, that they prefer HTML links, and that we can also particularly check what the search engine bot is being served. So if you switch your user agent to be some sort of bot, assuming that your site name allows that, then you can check to make sure that in the document object model, you are serving links that are hard-coded in the HTML. I would also suggest using Google's new tool that is kind of hidden within the mobile-first test, friendly testing tool. And that is a JavaScript console. And you can find it under the View Details panel, and it's a really useful additional gut check. And finally, if you're using any sort of server-side rendering, just check in. You know, occasionally see what the bots see in, hang out, have a good time. And it'll be good, because nothing's worse than serving the experienced users, but then serving nothing to your bots and kind of confusing them in that respect. Another common thing that comes up is infinite scroll. And Google Bot is a lazy user, so they will not scroll to get that content. So the first question you have to ask yourself is, one, do I need to index every single thing within my infinite scroll? And what do I need to be indexed? And of course, if you could chunk that out into separate pages, that would probably be the best solution. But Google's also offers us some other solutions. We can chunk those out into separate pages and then use pagination, if that particular thing is a set, and then identify it that way. Or if you can first somehow fit all the content onto one page, you can just do a View All Page, just make it a single page. Lazy loading imagery, kind of on a similar vein there. Google's offered us a solution that we can put image in no script tags, which is actually so cool, because if you turn off your JavaScript, the image just appears out of nowhere, which is awesome. Or you can use JSON-LD structure data to indicate that there's an image on the page. And actually, this past week, someone was telling me that they had put an image only in their Twitter summary card, and it was appearing within search. And I thought that was kind of an interesting thing and an interesting reminder that Google is looking at that structured data as well as the location of where those images are. Secondarily, for rendering, CSS. And I'll leave a few notes here. And mostly, they relate to images. But CSS background images aren't being picked up in search. CSS animations aren't being interpreted. And layouts are still really important, especially in relation to excessive mobile ads. You might have guessed this because in both the JavaScript section as well as the CSS section, images appeared. And I just have a few additional elements to add to those other bullets. I didn't include all of them because I didn't want to overwhelm you guys on one particular side. But there have been tons of breakthroughs in machine learning relating to image recognition. But as far as I know, that hasn't been appearing within search. And that probably relates to the fact that that problem requires a ton of computing. So for our purposes, what we need to know is that all tags, metadata, and surrounding content are still really important parts of optimizing for image search. And also, I found this kind of odd, but inline image CSVs are not being picked up, which I hope that Google changes that eventually. And finally, for rendering, the idea of personalization, if we look at digital overall, there is a trend to target real known individuals and not simply proxies. Which we've been kind of put in a weird position because most of that work Google's taken on in terms of serving the appropriate results to the users, particularly for non-authenticated experiences. But just so I guess everyone's aware, Google doesn't save cookies across session. And cookie, of course, is a proxy. But just kind of an interesting thing to note that we have to make sure, as of now, which it'll probably change in the future, that we have a base user default experience. Indexing. So probably the shortest section. And it relates to getting your URL in Google's database to be part of that competitive set to rank. And when you're getting a URL into the index, a lot of it relates to ensuring that your pages are both crawlable and renderable. And of course, provide useful information and that nothing is preventing them from being indexed. How many people have had a random no-index tag on a page before during a launch? Yeah, we all suffer. Oh my gosh. Lots of hands. And then submit that sitemap. If you have a sitemap, you can submit the sitemap within GSC, or you can submit an individual URL in GSC as fetch as Google. But the sitemap was pretty efficient. I also included Google's mobile first index in this section. If only because the word index is in this, it's more of a crawling thing and being able to organize the information. But really, it's all about Google prioritizing the mobile experience. And what everyone here needs to know is that essentially, if their mobile experience does not equal your desktop experience and you have a separate one, just make sure that you ensure parity between the content that includes structured data, internal linking, GSC settings, as well as ensuring that your link tag is appropriate for that particular situation. Getting into the link tag, signaling. So signaling is all about suggesting the best representation of a page. And probably the most popular one of this bunch is the canonical, rel-canonical attribute. And I chose some bullet points here that I thought were interesting and relevant. First, Google first and foremost maintains prerogative over choosing what URL is ultimately the canonical URL, which can be a little bit quirky when they don't get it completely right. And theoretically, Google only crawls canonical in HTML. I added that asterisk because there have been some studies where people have seen that Google is able to pick up those canonical tags. So I feel like we should phrase it more like we should try to put our canonical tags in the HTML because that's the way the system was designed to function. And then typically, if you actually have a non-canonical URL with a canonical tag and you crawl as Google, Google will actually go out and crawl that page, which I found that really exciting when I was doing some testing. Next most popular, rel-next-prev, which is a collective set of information. I find it interesting that it's not considered duplicate content and the fact that if page two is more relevant to a particular query, it can rank as well. So kind of interesting to think about. Most notorious of this group is hreflang, which indicates the appropriate language and country of a particular page. And the reason why it's so notorious is it can be very unforgiving. It's very strict in terms of its details. So make sure that you're following documentation, that you're using the online checkers, because you want to make sure that everyone is being served the appropriate experience. And then finally, this one is the one that always throws me for a loop when doing analyses on a site, because it's something that I usually don't traditionally think about. But GSC settings, when they're honored, can be very powerful signals to Google. So making sure that only the people that should have access do have access and that nobody is going willy-nilly in there and that all that information is correct as well. And so content, that brings us to content, which is all about appealing to the bots, is a best response, as well as developing the relationship with the users. And this comes down to, does your page have the best response? And are you known for this topic, whether via authority or via the mind of users? And I split this into two categories, rank and connect. And so starting off with rank, search engines, it's all about search engines arranging of pages. And some of the things that we can influence for on page include textual content, multimedia, meta elements, as well as structured data. In terms of text-based content, we want to make content that is understandable to both search engines as well as people. So that means answering questions directly, writing short, logical, simple sentences, making sure that our subjects are very clear and not to be inferred, which can sometimes confuse search engines. And then creating scannable content. And if there's any sort of uncommon vocabulary, just link it or define within context. Using semantic HTML, which is the most popular being hdags, unordered list, ordered list, as well as tables. And then adding relevant schema.org structured data. If you guys want to talk more about structured data, totally catch me after this show. I only have this one slide here on it. Making content accessible, we want to be able to do this so that everyone can enjoy the same experiences that anyone would be able to partake in. And a lot of that relates to keyboard functionality, various forms of structured data, text alternatives for non-text media, and ensuring adequate size and color contrast. And I definitely recommend, if any of the sites haven't had this, to have a professional check that out because it can be a really eye-opening experience to see what someone else is going through. So it brings us to how to find relevant queries. And a lot of this comes down to a combination of research and intuition. Because with intuition and data, we can test and then get better strategic decisions, ultimately. And there are really three facets and ways of looking at this. The keyword in landscape research, which we saw amazing presentations yesterday on that, analytics and performance, which I know we have some presentations to come. Dana DiTamazia is gonna be talking a little bit about analytics, and then users and audience. And I cut out the keyword and analytics information for time, but focusing on more, this particular one, on users and audience, because I think it'll roll into the next section really lovely. So audience research. We need to find out who our users are, where they are, why do they buy, how do they buy, and what do they ultimately want? And then we can look at different tertiary questions, like, all right, well, what do they value? What kind of functional consequences, personal consequences, personal values are they looking for? What is their relationship with technology? Because how we write for someone that is a millennial is gonna be very different from how we write for someone who's a baby boomer. What do they do online? How do they engage with online experiences? What other brands do they engage with? I know we had a presentation by Lisa yesterday that talked about how people are really willing to collaborate, and how to get those synergies together can be so powerful. And then we take all this information, aggregated, and map it out into a user journey, and that allows us to define what our goals are for each section, to identify common traits that each individuals have, and to really target our content more efficiently. And then this is one of my favorite charts. It's basically a tool to prioritize content. And basically what it says is that the content that is branded and transactional, you wanna make sure you get that right, and then as you traverse backwards towards the non-brand research oriented, it's more about being a strong content program from there. I also like to ask the question, what is best in class? And we've been talking a lot at Moscon about what are the most interactive, engaging experiences, and I think that's a really powerful thing to consider because we don't just wanna be just focused on getting found, we wanna be found and be impactful. And then I just love this chart about basically, we wanna start off with our current state and make realistic goals so that we can eventually transform to what we need to do. We don't need to do everything at once, especially for things that may not be a priority. And that brings us to connecting. And this is really about people and resonating with people. And connecting is all about understanding that we are humans and we have certain limitations and that we are constantly filtering, managing, multitasking, processing, coordinating, and trying to extrapolate information that's useful to us. And if we think just for a second about the lights, the people, everything, everyone moving around here, everything that's going through our brain at this exact second, and still, we have to filter out what is useful to us. It's pretty incredible. Like, our brains are designed so that nothing useless comes in, which is actually pretty awesome. And as marketers, we have to figure out how do we become psychologically sticky? And first and foremost, that relates to getting past the mind's natural filter. And a positive aspect of being a poll channel is that individuals are already seeking us out. They're already looking for help. They're already seeking advice, information, something to buy, something to find. And we can be a part of that journey with them. And at that point, we have one job, once they found us, is to be memorable. And interestingly enough, the brain holds whatever is relevant, useful, or interesting. Which, searcher's interest is also peaked. So we kind of have it good there, too. Even if they're not consciously aware as to why they're searching a particular topic. Which means we have a genuine opportunity to be there for people. And this is a really simple philosophy, but I think it extends, and could extend, well past SEO implications. And that is that being a great brand is like being a great friend. We have similar cycles of our relationship. Meeting, bonding, nurturing, building trust, maintaining a relationship, and even rekindling. And so a simple question to reflect upon and to ask in surveys is, what type of adjectives do your online customers use to describe your brand? And are they similar to what they would use to describe a friend? Available, dependable, honest, trustworthy, listens, compassionate. Because ultimately, we want to be a part of their journey, not just for this one point in time. We want to basically build trust and build friendship throughout the course of the process. And overall, today what we've talked about, a site we want to make sure our sites are crawlable, renderable, and indexable, that all signals that we are saying are clear and consolidated, and we're not sending anything that's unnecessarily confusing to search engines, that we're answering related questions, that all content is either relevant, useful, or interesting, and that we treat users as a friend. And all this has been about the fact that man and machine, creating experiences that users find interesting, and relevant, and compelling, but also making sense to search engines. That's all for today.