Hi, my name is Leon Rowe currency trader and trading coach at trading 180 comma welcome to this week's forest and gold supply and demand fundamental and technical analysis if you're new or warm welcome to you And if you're returning an equally warm welcome to you and I'd like to just say thank you for if you are returning and You know, I really do appreciate the fact that you do like and subscribe To the channel if you do subscribe, of course, if you don't like the things that I say or you don't agree with it Then, you know, that's that's all good as well, right? We're not gonna all agree 100% at a time But just to those of you who do return and do like the content, you know, I just want to say, you know, thank you And also to those who comment as well So let's get into some of the fundamentals And the week ahead Just zoom in a bit. I guess if I can one second here we go zoom in Week ahead This is from trading economics comm in the US investors will be closely watching the release of the FOMC meeting minutes The University of Michigan of Michigan's consumer sentiment durable goods orders and new home sales Also November flash PMI figures for major developed economies including the US, Japan Germany France and Australia will take center stage finally central banks in China, New Zealand I think those are the really the countries that we're kind of look at will be deciding on the course of monetary policy And there's lots of detail In the analysis if you kind of scroll down you can have a read if you go to Trading economics comm and it should be on the front page In fact, it's right there the week ahead by the time you do read this And so let's get into some of the technicals and what's happened during the week starting off on the dollar index And the dollar index is just a measure of dollar strength if you don't know against the major currencies and We use this as kind of confluence or keep an eye on it at least It's confluence if you're looking to buy or sell the dollar right now My bias is to buy the dollar. I'm not, you know, this isn't financial advice or anything like that I'm just Telling you what I you know do every every week or what my bias is and for many of you who know Who've been following me for for any length of time have known that I've been buying the dollar for For probably maybe around about 18 months now just literally, you know buying the dollar on on pullbacks, right? Trying to get in and you can see, you know, the dollar, you know trend and this is You know, it's isn't necessarily the hardest thing to to kind of forecast if you understand how you know Fundamental analysis does work and by the way talking about fundamental analysis I did say last week that I would release a Webinar that I recorded on the 3rd of November if I've got 25% YouTube likes, you know in comparison to views which is one in four and But unfortunately, I didn't I go way below that right way below that. I think the yeah the channel here This was the video. I've got 115 likes, but I did get which was surprising 1839 views. I just want to say thank you to that And to those of you who viewed it, but it's definitely way below even like 10% So I've got a new target, right something that isn't too hard because I do want to give you this stuff, right? But you know, there's got you got to do something for it So here's a new target 10% YouTube likes one in 10 people just got to like this video if you do like it Of course, it's copy genuine As well as if you want to obviously, you know, watch the webinar and the webinar is a really good webinar It really is kind of a bit of like a cheat code and what do you know what you need to know? It cuts out all the nonsense And you know and fluff and really gets straight to the point as to what gives Currencies its value and if you can understand that then you can you know forecast Forex trends that last for months. In fact, you know, we've done it, you know Where we've been buying the dollar for you know 18 nearly two nearly two years now again Especially games like the Euro likes of the Euro. So You know, these are the things that you're going to learn in the webinar and so it's a 45 minute webinar Gives you the nuts and bolts of what you need to know But you've definitely got to do a little something for it not too much effort literally just you know Just like right one in 10 people got a like and get a thousand plus views, right? And then I will release it to the to the public and to those who did turn up You know, I do again I do thank you and if you do want to watch it again, just you know, just like anyways, let's get into back into the Into the Analysis so for again my bias is to really buy the dollar and a lot of traders were going Well, we'll had a had a short bias on the dollar and last week I did say That I'm looking to buy the dollar. I think the dollar was a bit of an overreaction and Hence the reason why I only have demand zones, right because from a demand zone perspective That's all I'm looking at. I'm not looking at supply zones, although there are some, you know There are supply zones here, you know, my bias is not really to look for any kind of Any kind of a short bias But if you are of course, you can you know look for confluences with the dollar index to come back to that Maybe that 109 area and then look for short trades in confidence with for example, you know dollar yen dollar Swiss dollar CAD if those are the pairs you're trading me I'm looking for buyers and You know looking at, you know fundamentally why is The fact that feds Bostick favours slower pace of rate hikes ending near, you know, five percent And Bostick sees 75 to 100 percent. Sorry 100 basis points of additional tightening and I think that the The the market kind of moved a bit and you know kind of anticipated the Fed pivot A bit too soon Especially when it comes to inflation And it says here that the Fed reserve Fed reserve Bank of Atlanta president Raphael Bostick said that he favours a slowing a favor slowing the pace of interest rates with no more than 1% point percentage point More of hikes to try to ensure the economy has a soft landing. So I think there might be a You know, obviously there's going to be a Reduction in rate hikes as they get to the terminal rate The terminal rate is basically like a target rate of where they think inflation Interest rates should be to kind of it's almost like a sweet spot But again, I think this is also data dependent, right? So they might come out and say that, you know, this is What they believe but also this will be data dependent and he says if the economy proceeds as I expect I believe that a 75 to 100 basis point of additional tightening will be warranted Bostick said in preparation remarks for a speech in Fort Lauderdale, Florida on Saturday It's clear that more is needed and I believe the level of policy rate will be sufficient to reign innovation over the reasonable time horizon and so But I do think that the the the U.S. Is in a better position Economically, all right. So, you know, there are other central banks that are still looking to, you know Hike rates a bit more aggressively like Europe, for example, but It's my belief that the narrative will start to change quite soon where it comes to the market finding value in In the economy more than interest rates because it's not all the time that interest rates will appreciate a currency if It means that appreciating a currency and where hiking rates is going to push their economy into a recession sooner, right? and so And also as well that stuff that you will learn in the in the webinar now Again going back to the dollar index for me. It's really just looking for buy trades on any kind of pullbacks Again, we kind of didn't really break this and I say break it But you know this this demand zone is kind of held, you know and look at the daily closes Yes, we kind of spiked through it But I do think that the the 105s to 106 is already is really the area that I think You know the price should go kind of down to you could go down to that the 104 50s Of course who knows but for me that just means that it's a better buy for the dollar I think and it might start to flush out anyone who start started to look for dollar longs And then it you know stop hunts them and then goes to the upside So let's see what happens But my bias is to the to the upside in comparison to some of the other currencies Um dollar yen dollar yen again, we've kind of same thing In terms of the dollar being a bit of a you know having a bit maybe a bit of a pause And it might again go slightly lower, right if prices do go lower for me I do like this as a buy run a buy for the dollar To the downsides and then to the upside so that one three sevens I think it's pretty gonna be An absolute bargain for the dollar again considering that the Bank of Japan is still not looking to Hight rates soon, although the theme for 2023 and you heard it first here at some point in 2023 I think the yen is probably going to be a buy but I think it's for until the end of the year for at least Yeah, pretty till the end of the year. I think the the dollar yen, you know is Is a buy but coming into 2023 I think the yen might start to be a potential buy just depends on what the central bank do with their yield curve control and the monetary policy But if you are looking for short trades from a daily zone perspective You have to look for price to come all up to this 146 before Before looking at any kind of short trades moving on to the Swiss and a dollar Swiss pretty much bounced right off of this zone, right? nice Fresh area of demand bounced off of it Again, it would have taken Some guts to really look to kind of catch a falling knife But again, if you believe that the dollar is the stronger of two Then this wouldn't have been, you know, the biggest deal in the world, right? To try and anticipate especially when you consider how far, you know prices are falling When it comes to You know usual Forex moves, right in in terms of, you know, the price move in the time that it's moved it, right? So it's moved like 500 pips, which is like five was that five point the about five percent in a matter of like two days Which is very unusual So, yeah, there are forces of work that will probably end up, you know Pushing prices to the upside at least temporarily. Anyways If you do want to be a buyer of the dollar pull back to that demand zone I think is decent if you do want to be a buyer of the a Swiss franc The only way you're going to be able to do that is if prices pull all the way back up or if prices make new lows creating a supply zone here and then looking for a pull back up into the 95 areas before looking at getting short, but I'm not really looking to trade that pair at all Dollar cad and the dollar cad again bounce nicely off this area here. This is a demand zone Again the dollar cad is not the trade I'm looking or pay I'm looking to trade I think there are better trades out there if you are looking to buy the dollar again against the cat I think any kind of pullbacks is probably decent or this would be a better zone the one three one fifties I think will be decent but a price if you are looking to continue to short the The dollar against the Canadian dollar then any pullbacks into the this supply zone I think is actually quite decent for a Cell trade but again for me buying a Canadian dollar fundamentally Against the dollar US dollar. I'm not not really keen on doing that at all New Zealand dollar very interesting. New Zealand dollar has held up quite well, and I think for the eagle eye amongst you May have read that here that in New Zealand the RBA is a Zed story is expected Which is zoom in a bit is expected to raise rates by 75 basis points the fastest rate hike since the start of its 325 basis point tightening cycle and and so that typically and usually helps with Or can help with Currency appreciation right so while the dollar may might have strengthened against other currencies you're seeing obviously The fact that the New Zealand dollar actually I think they've ended up pretty just pricing in that That that 75 basis point hike of course So again, if you want to be a buyer with a New Zealand dollar You're looking really for a pullback into demand zone here if you're looking for a cell trade meaning you're buying the US dollar then This is actually a decent zone to look for any kind of short trades, but again, you've got two central banks quite I'll probably say that the RBNZ is probably a bit more hawkish than the then the Federal reserve as we've you know kind of seen from from the article, but Yeah, so for me, it's not really a trade or currency pair that I'm looking to trade anytime soon There is something that we are watching in the in the group in the discord group And by the way, if you do want to join the discord group talking about it There is the trading 180 mentorship and the enrollment does start on Monday the 28th of November Until Friday the 2nd of December, right? So those are the opening that's opening period and stuff gonna be the final opening of 2022 And the next moment is gonna be late January early February 2023 So go to trading 180.com if you do want to join and really learn high-level fundamental analysis to apply to your To your technicals and get you know a lot of good trading ideas but One of the one of the I trade ideas that we're talking about in the In the group is COVID-zero, right? Some of you may be aware of this COVID-zero in China, right and Meaning that if China reopens then the commodity currencies potentially a you know a buy so Let's see what happens there if you get a pullback on that and then you know you start to see some news around China reopening then I think the commodity currencies are a buy would it be a buy against the US dollar? Hmm. Yes I would say so But more so against probably some other currencies, but yeah looking for that But that's the only route the only way I'm I'm gonna even entertain an idea of buying the New Zealand dollar US dollar currency pair Pound dollar pound dollar zooming out right pound dollar As many of you know, I am You know short on this currency pair. I am actually short now in and around this area Got in last week and so let's see if it rolls over and we did have to go to the UK we can go to the UK one second UK Must have missed that US economy. We're talking about the US economy You gave right here we go So UK debt binge threatens to haunt its bond market for years at a gross financing Projects to raise one trillion by 2026 2027 and 10 years jump a full percentage point now It says so investors are slowly coming to terms with the sheer size of the UK government's borrowing needs over the next few years and it doesn't look pretty and so How that how that relates to currencies is that you've got a lot of government debt, right and if The the the bond market, which is the guilt market in the UK And which is basically government debt, right? If they're worried about, you know, how investors are going to invest in government There it doesn't look good because then bond market sells off then it doesn't fill I guess in global investors with With with confidence that the government debt can be paid off which then affects the economy, right and so There's some major issues going on in in the in the UK and It also, you know to top that off as well is that Britain's so charting the UK Charting a global economy UK income set for record drops of Britain's are about to experience a record drop in disposable Incomes as Chancellor of the Exchequer Jeremy Hunt raises taxes and cut spending to clean up economy already in recession So the UK program represents the sharpest entrenchment in the government spending since the austerity budget set out after the global financial crisis The measures have come as the nation's inflation rate here 41 year high of 11.1 percent in October more than five times central bank's target. And so, you know, not only The guy you've got fiscal issues, right fiscal me meaning government you got monetary monetary policy issues, right? And I think, you know, even though other countries have got over in the kind of like the same boat It's always about the dog with the least fleas, right? Who's a dog with least fees a dog with the most fleas dog with the most fleas for me is, you know, the UK and you know On top of energy prices and costs and you know government being already in debt, you know, I mean It's it's it's a bit of a very very Difficult situation for the UK more so than for example, you know the US and so for me that divergence You know shouldn't mean at some point I don't know whether it's gonna be now or you know, or maybe later on, you know This week price might go high before they go lower, but at some point Everything is pointing towards a lower pound dollar. So Let's see what happens there. So for me, it's all about, you know, short trades right now Hopefully, you know, I've got some targets down at the one tens as well So I'm looking at least if this trade runs to around at least a minimum of the one ten one eleven area Probably looking at good, maybe eight nine hundred pips To the downside and so let's see what happens there But if you are looking to be a buyer and don't know why that is a Supplier zone when it should be a demand zone that should be all demand You know, if you're looking to be a buyer of the the pound for whatever reason then you know The first area you're looking for is anywhere within this within this demand zone I'm not saying it's gonna go straight down a hundred, you know A thousand pips or nine eight nine hundred pips it could you know bounce off of that zone as well Don't bounce off of it again, and then you know make us way down Who knows right who knows how it's gonna get there But for me the power for these resistance should be continued to be to the downside and if we look at you know The where they do a dominant trend is if you're a you know, a technical analysis, you know trend follower then ultimately You would you would assume or you would think that the trend is still to the downside Fundamentally, you know trends are driven by you know medium to long-term fundamentals And so for me it's just quite a deeper pullback Due to obviously finger dollar overreaction not necessarily pound strength and I think once You know in going in towards the end of the year I do think that we should want to roll over because there's really nothing positive for the pound or unless you know The dollar does start to you know show some major cracks in the economy But for now I can't see that really happening. Of course, this is a probabilities game, right? Nobody knows for sure and there's no definite but from a probabilistic perspective just looking at you know Really, I think it's to the downside is where we should want to go over the next a few weeks at least towards the end of the Year And if not, then I'll just keep getting short up here because eventually this is going to you know This is going to roll over and value It's going to show its face and so yeah pound dollar Euro dollar Similar thing in with the euro dollar. I think the dollar is in a better position than then the euro The euro was really kind of outperformed in terms of more dollar weakness than euro strength the euro Spending big and badly shows energy crisis risks for Europe Policy makers call for temporary targeted and timely energy help in European Commission 70% of measures taken aren't targeted and crisis weary European governments That are spending big to cradle their economies through the energy crunch risk Causes and causing longer-term harm by spreading fiscal Support for firms and households too widely and so the inflation at record levels and central banks Rushing to lift borrowing costs to rein in prices policy and Policy makers and economists are warning of counterproductive clash if countries don't follow a rule that That's come to be known as the three T's temporary targeted and timely. Anyways You know Europe have got there, you know, they're major issues as well They did avoid a recession just barely Technical I say I say it's a recession. I guess contraction so a negative A quarter of GDP growth Whereas the UK didn't by the way, so But you know the better out of three when it comes to the euro the dollar and the pound Is going to be the dollar right the dollar cap and came in at 2.4 2.6% GDP wise so for me again Part of these reasons is to the downside if you are looking for a you know pull back to some sort of demand zone Then that's going to be the first demand zone to look for any kind of buy trades if prices do go even higher though And again for me, I'm looking to still be a buyer Of the dollar Aussie dollar and coming up to a nice supplier zone if you're looking to buy the US dollar Then this is a decent area to look for that and then he pull backs into a demand zone is going to be decent again Looking for buying of commodity currencies for me, especially against the dollar is going to be driven by China's reopening And but until that happens, I'm not looking to buy any commodity currencies against the US dollar But yeah, those are pretty much your options and if prices go even higher and you want to be a buyer of the US dollar then 69 6850s to 69s are really where you want to look for any kind of sell trades to buy the US dollar Aussie yen Aussie yen again a bit of a Yeah, I think for me, I think I think that the buying of the Australian dollar is really driven I really want to pull back matter of fact if you can get down to the 90s I think that's going to be really nice for me to Look for any kind of buy trades. But again, it really is dependent upon the global economy risk sentiment And that but so I think for me the the the better buy Although there could be definitely a buy at 91s 91 50s I think a fresher area of demand in terms of you're going down to the 90s is probably the best Area to look for buying of the Australian dollar if you want to be a buyer of the Japanese yen Then you could look for the 95s, but I think the 96 is a fresher area of supply is going to be the better buy Going into the end of the year This trade is a bit of a more of a difficult one to look for a trade So I'm watching it, but I'm not actively looking to Trade it. I am is on my watch this but not just not Just not I'm gonna wait for you know, the best opportunities to arise before getting involved and Finally gold and gold has made a massive, you know run up Been saying this that you know the central banks have been buying, you know buying for for cheap And so I am actually a buyer of of precious metals regardless of what happens So any kind of pullbacks into these zones I think are really nice And I think the gold has definitely found the floor so the ones the 1614s They've definitely been seen as buying opportunities buying buying And so if prices do get back down here, although looking to the left this has been, you know This has been bought, you know several times not a bargain anymore I do I will be prepared to be a buyer in and around this area here if prices can pull back I don't know whether they will pull back to these zones So if the dollar is again fed pivot, right meaning that they come enough to boil when it comes to Interest rate hikes if they start to reduce interest rate hikes inflation It's still going higher in terms of you know global inflation Then I do think any of these pullbacks to these demand zones are decent If you do want to get short on the on gold then you're looking for a pullback into the 1790s Before looking at getting short on a daily time frame chart and that brings me to the end of this video again Just as a quick reminder Trading 180 membership opens on Monday the 28th of November last opening this week and also as well Don't forget to like subscribe All right, and share the video One in ten of you if you can like this video then you're gonna get some information That's gonna be really really really helpful for you also as well in conjunction with This webinar as well that I put out it's called the free step to generating a profitable forex trade ideas It should really give you a great foundation as to you know how to apply fundamental analysis You know and really improve your trading over the medium to long term right over the short term in short-term trading a lot of traders You know tend to get this a bit Mixed up and confused is that short term if you're trading on like five minute Levels and five minute time frames or you know really like lower time frames Fundamentals might not help as much because it also depends on your strategy and whether you're anchoring your Your strategy with higher time frame levels, right? but But over the medium to long term Meaning the higher time frames if you're looking at high time frame levels and zones Then there's no reason why you know you can't improve your trading and trading results if you know you're watching this and also as well coupled with understanding You know that you know how to forecast forex trends that last four months So hopefully we can get this released to you if not then we have to try again the following week, right? Anyways guys take care. I hope you have a great trading week and all the best and speak to you soon


Okay, welcome to the bookmap platform details webinar. This is Bruce at bookmap risk disclaimer trading futures equities and digital Currencies involves substantial risk of loss and is not suitable for all investors past performance is not necessarily indicative of future results For more information go to bookmap.com The product comes along with education. So you get a bookmap educational course. It's a four-part course Each part is an hour long And then there's follow-up every day in an advanced order flow webinar. Okay, so it Supports the content from the educational course But you just get to see it in the live market. So learn about bookmap And then see it in the live market Okay, so let's take a look at the website here quickly and Just go through it Okay, just to scroll down. You'll see the intro video here a couple minutes long a bit further down information about bookmap and NASDAQ total view, so we also connect to us equities And then a bit further down. So let's just define what bookmap is. Okay, we are a visualization software Trading platform. Okay, we are not a data provider. Okay, you will need to provide your own data except for the cryptocurrencies at the moment we connect to G-DAX and We have an offering that allows free connectivity Okay, so you can see there's some other platforms in here as well like Ninja TTX Trader Pro and Interactive Brokers Traders Workstation We're a platform just as they are so However, we connect via the API of these popular trading platforms So you can connect that way if you want Else yeah, and we recommend this connect directly through Rhythmic CQG gain IQ feed transact or dev experts for that NASDAQ total view. Okay And you'll get a little bit better or cleaner data Okay, so a bit further down Here are the packages available. There's monthly and yearly if you click on yearly here okay, and There's digital and global. Okay, so let's go through the differences. Okay, the digital one here There's it's a free version no credit card required You only get to access one digital currency at a time now it is real time and it is a full A version of book map. Okay, it's just that it is a It's very limited. Okay, it's also limited support and you only get basic education Okay, digital plus is you can look at 20 Different digital currencies from the G-DAX exchange. You can also trade from the chart You can also record and replay your data And you also get access to the advanced order flow education that I was describing Okay, you also get full support a global. Okay, so connecting to futures and or us equities Then then the global is the way to go. Okay, so you get everything in digital plus you get connectivity or Support for futures and us equities. You would you just need to provide your own data. Okay, I You also get the education and full support global plus is everything in global, but it includes this host of Add-on indicators that we put together. So one is the ability to trade right from the chart, which is a nice advantage Because you can hide Your orders behind high liquidity if you want or front-run high liquidity if you want to Look for a higher probability of a fill And then these proprietary indicators that we put together are for the order flow Understanding the order flow starting to identify specific players holding large Areas of liquidity imbalances here or if they're starting to get filled In specific areas using icebergs. Okay iceberg orders And that's the other global plus now if you want to complete a breakdown you can click here And get that if you need a data feed you're new to futures as well You can get a 14-day trial of many of the data fees if you click here if you have other questions you can go to our FAQ section here Okay Let's see social media. You can follow us here at bookmap underscore pro Get up-to-date information about what's going on. For example, you can see the CME due to the volatility here is now raising the the Initial margin, okay And then here on the bookmap YouTube website all sorts of videos here. This is for the basic education I would recommend watching these intro videos to start with then go through some of the features and components and then get into the Order flow video snippets that you see here. Okay, there's all sorts of stuff here These concise videos just go through the concepts Very quickly That we go through in detail in that advanced order flow webinar. Okay, that starts in about 23 minutes All right Okay, let's take a look at bookmap and what's going on We'll take a look at the S&P 500 and Right off the bat See all sorts of stuff going on High liquidity up in this area here right into it and we can see that a lot of transactions. So this liquidity Filled there's going to be and we can see why the market reversed up here. Okay, this is this is the beauty here. This visualization is Fantastic Why did why did we come up to this area? Why did we reverse? Well because it they absorbed all the all the buying pressure with high liquidity Okay, and we're starting to come back down to where find high liquidity here Okay on the bid and it's at 2700. Okay, the big figure here So that's what's going on Currently now if you're new here, you know, what are some of the things I'm talking about? and Understanding, you know this heat map here It you know starts to look kind of complex like a lot of noise is going on here in the chart It's actually really straightforward data. There's only three elements on this chart Historical best bid and offer The volume that traded on that historical best bid and offer with these dots Okay, and then the liquidity heat map. Okay, you see here with the orange and yellow and white colors And that's it. That's all there is on this chart Now we do have some an add-on indicator. I'm going to take off here the iceberg detector. Okay So For those of you who are new here, okay And it looks like there's a couple guys here that are new So I'll go through it rather briefly because there's a lot of guys that are not new here So we'll get into maybe a little more of the basic understanding of order flow And but just go through what you're looking at here in book map. Okay, and some reference. Okay, so we're going to refer to a candlestick chart Okay, here is a five-minute candlestick chart All right, and let's take off all the rest of the data here and just simplify this and we'll go through it Okay, here's your five-minute candlestick chart. Okay, we all know what this is is these are transactions I mean, it's open high low and close of transacted contracts For a five-minute aggregated period Okay The problem here with this candlestick chart is the aggregation Okay, it just goes back and forth and back and forth within a five-minute period Okay, we want to know the details of what happened within that candlestick Okay, and we don't have it here and we don't know it's it's very opaque It's totally hidden here We also want a lot of insight to understand Like this is a breakout of a range here basically. Okay, it's trend continuation, but it broke out above this kind of swing area here and We want to understand the volume that traded in here Okay, obviously it's it's an up candle pretty pretty strong breakout. It looks like But we're the majority of the players. What kind of volume is it? you know When exactly did it trade? Okay, we want to answer all those questions and we can't right now because we don't have the data and so we're going to Activate a lot of the features here and start to show how we're Appearing within this five-minute period here or any of these periods Number one thing here is just to turn on this historical best bid and offer and it's a really simple thing to do Just best bid and offer. That's it And just record that but look at the micro structures. Okay, this is where you're gonna see so much In and gain insight Is look at look how it broke. Okay. Here's we see actually a couple many different structures here And it's all disguised within this five minute these five minute periods here But there's like a little structural area down here. Here's we kind of based sideways. We broke out came back tested right here Okay, where we where we broke from and then continued on up Okay, and then actually test it again the bottom of this structure and then we see the breakout Okay, none of that detail is within this candlestick chart. You just you just don't see it So you don't really know who's in control Okay, because it's aggregated aggregated data and it's it's it's just not giving you the truth It's it's hidden. So let's turn on the volume now And we're gonna see the transactions within these microstructural areas Okay, and it's gonna give us a lot of insight here. So let's zoom into this area Okay And here this between here and here is five minutes. Okay, this is what really occurred Okay, we had a move to the downside nice cluster of volume at the wick of this End of this five minute period here Okay, and then we start to rotate back up and it closed here Okay, but right after that close look at the volume that started to pick up Okay, and look at the bind. Okay that lifted the offer here Okay up into above the little swing that you see in the microstructure here Okay, so here's your microstructure Line right across here. We broke down came back up tested and then broke down again Okay, and and then we came back up and traded and significant volume traded up above that area Okay, look at the volume here Okay, and look at what kind of volume it is. There's a lot of green within this area So let's zoom into this area and I'm going to show you exactly what we're looking at Okay, and how simple this data is these are only two elements on this chart Okay, let me clear the drawing just to make it simpler so we don't Get confused All right, so here's your best offer is this red line. This best bid is the green line Here the here's the volume here that traded on the best offer. Hey, this is aggressive market buy orders here They're taking liquidity off of the best offer Okay, they're not providing liquidity. It's not like in the order book where they're providing liquidity waiting to trade at these levels They're not waiting here. That's why we consider it the aggressor they crossed the spread and they They traded up here. Okay, and they took liquidity. They didn't want to wait and That's what the the the green dots are the red dots are here. That's aggressive selling Now we can zoom into these areas here and with the S&P especially We can continue to zoom in and we can start to break apart every single transaction as you can see here Okay, it's not it's not aggregated. None of this Data is aggregated. We're down at microstructural levels here We're looking at millions of seconds and yet we're showing every single market event that occurred Okay, now we don't trade at those levels Which is fine as I zoom back out note how just graphically we're going to aggregate that data into a bigger Bigger and bigger dot. Okay, so that's what you're looking at in book map with the volume and the historical best bid and offer and as I zoom back out Okay, and let's bring up the dot size just a little bit. We start to note.  Oops Okay, so here we can start to see it like these little areas down here. There's no selling Okay, there's a little bit of selling here, but look at the buying up here Okay, I mean very clearly the buyers are are are in control of this area here. Well, do we see the breakout here? Actually pretty nasty little swing back down, but then the buyers step right back in and then lift the offer This is the kind of insight that you're getting between this to these two five-minute candles here Okay And it's important to know. Okay. Look at here's our pullback here as well back to where they were originally buying here Okay, so let's take off the candlestick chart now because it's not it's not really telling us much So here's that pullback right here Okay And you're gonna see this again and again All right, so those are only two elements now and we're still getting amazing clarity here With what's going on within microstructural areas and who's in control in terms of volume Let's add the third element, which is the heat map Okay, now this heat map what it's showing you here is a graphical representation of liquidity In the in in the market Okay, so let's go to the current market and I'll I'll describe this Here in this C O B column here. Okay, this is the live market It stands for current order book you can see the these these numbers here They're contracts at specific price levels in the S&P. Here's our price ladder here and Each tick we see how much liquidity is at each level all right now For those of you looking at a dome. We're all accustomed to it You understand what the dome is and a lot of traders will say that this is you know, well, you know I don't really give much Credence to levels of liquidity because there's a lot of fake liquidity they pull etc Well, that is true however it is Also true that they'll stay in the book To get filled at these price levels because they want to trade and they need to stay in line To execute. Okay, if they want to trade so we can make a distinction between Real liquidity and fake liquidity very easily and therefore you're able to utilize your dome Okay, you're able to utilize that limit order book now and Understand what what you're looking at. Okay, so for example, we just came up and traded into this area here Okay, let's take a look at it and we can answer this question Okay, they stayed in the book here and they started to trade into it. Okay, some of it was pulled But we can use this data tip tool here. There were 500 contracts here We get the date the time and what was on the ask at this price level 510 Okay, we trade in into into it with 57 right here Okay, and then we go down. They start to pull some And it's down at 375 now Okay, and then that starts to trade. Okay in the end All of this liquidity lined up here. I can look over directly at my Volume column here 348 traded out of those 510 that were here Okay, that is factual data. So we know that larger player was getting filled up here Okay, and some of it was being pulled but it was a lot of it was actually Transacting we just made a distinction between real liquidity and fake liquidity. Okay fake liquidity would be something like Let's find a better example Well here Note how we're coming up into this area here and they start pulling. Okay, they actually start pulling back here from 226 contracts back down to about, you know 213 and then it's down to 165 150 133 okay, they have no intent to trade here. Okay, there's your distinction. All right Now where that's a benefit is when we start to zoom out Now we can utilize our dome on much higher time frames because we record it We take that that data here and in this window which has this window here to the right of this vertical white line We take the data in the in the limit order book and we paint it in the heat map Okay, and this is your best bid and offer right now and this number is the last traded volume So paint it in the heat map you can see where they're staying in the book here at this 15 level here with a thousand contract over a thousand contracts. Okay, we're coming right up to them Okay, and we'll see if we we get into them and we'll see if they're real or not Okay, they may pull and they may go up to 218 instead Okay, we'll answer all those questions we when we get up there and that allows us to really understand the context of the market Okay, not only of the aggressors lifting the offer here, but of those willing to sell at these levels in the auction Okay, and we can see then how long these guys stayed up here Okay, this was a pretty important level at 15 not only do they transact up here as we can see they're back in the market here They want to sell again Okay, that's giving us a lot of insight to this level is is is being pretty important here All right, so that's that that third element and you can see how we can now utilize our Depth of market our dome on much higher time frames. So here they are down here at at 2700 on the offer And they're on the bid here at 2715 and then 18 above Alright You need questions Right. Well, let's go through a couple. Oh, there's a question here. Oh Yeah, Rick. It's the same stuff in the ym Absolutely You know, we I don't have the ym up here. I have the Nasdaq. I have the Russell. I have oil I have gold. I have the Euro dollar You know, that's that's pretty much it I think But let's jump over to to crude oil and we just had it in oil inventories as well so I can I can show you what the understanding really, you know of liquidity and Why those? Economic releases are so volatile Okay, so here's crude, right? Look at the liquidity here in the book Okay, we're looking at now. We're in the tens of contracts high liquidity is up here at 6250 with 150 contracts Okay, a lot different. Okay. We're also down here with a hundred seventy one at 6225 enough volume for ym Since Russell trades for your contracts Well, it you're just going to use the same process just for a different market I don't I don't know if I'm answering your your question. I don't quite understand it We can take a look at the Russell if you want Okay And you can see that look at how they're behaving here in the Russell It's a lot different and we're looking at much thinner market now. We're in the tens of contracts High liquidity is 23 contracts up here. Okay, and look at how this thing moves, right? Moves rather quickly Okay, it's because of there's less liquidity Okay, when there's less liquidity you get more volatility Okay, really thick markets like the S&P, you know, they they don't move as quickly And it's not a bad moving market But if you look at the bonds for example with really high liquidity there it, you know You're looking at just a few ticks Whereas this Russell, you know, we'll move several ticks several points Okay, I answered your question. Yeah, but you can still use it. I mean is all the data is still here You'll just have to Apply it to your market. I mean here this this behavior here. Look at how they were Just you know lifting the offer in this area here Is giving us insight we're coming back and we just tested these guys here, too Okay, but if they're you know, this is where they started buying if they're if they're if they mean business They're gonna start buying again here. Okay, I don't see them getting out of the trade In fact up up in these areas here so You know if it goes against them, they're gonna be caught on the wrong side and they'll probably cover down here right around this 1512 area Okay, so, you know, this will be trapped. They'll be trapped volume here if they if they initiate their initiated their trading here Else, let's see. This is their this is their chance right here to lift the offer up into 15 15 And let's see if they do it. Okay I'm not seeing a lot of volume here trading on the at some of the peaks here. Okay, so I'm reading the order flow I'm reading the tape here. I know where the high liquidity target is up here, which is only 18 contracts, but Anyway, so we're rotating back and forth here All right Let's see if maybe maybe they're waiting for a kind of a break of the range here And then maybe they'll initiate buying again and try to lift the offer up into these higher areas and test the the high up here, which is 15 and a 15 30 Okay Here they come All right Okay, we got to get up here. That's where the high liquidity is now see now now They're starting to lower some some of that liquidity And then they're pulling here so but this guy's been staying in the in the market here at 15 And so that is the target here Okay Back up to the top of the range. We need to see follow through Right here right at 1380 And a nice cluster of buying for this to Lift up out of this range here Okay, that's what we're looking for But look at how slippery it is it just keeps, you know, it'll it'll just move very very quickly and And they start pulling down at these areas too. So, you know, here's your intent to trade look at these areas here They're you know, they're not trading Right Okay, so now we're down below. Okay, the swing here You know, maybe these guys are gonna, you know, if they're if they're initiating here They're probably getting stopped out down here or some of them for sure Okay And down at the bottom of a range we can start to look at you know some Auction market theory you're gonna find your responsive buyers probably right here as well Unless we unless we see a lot of selling here Then we're gonna rotate lower and start trending lower else We're gonna find responsive buyers trade it right back into this range here And then probably get to the other side of this range now Okay, that's one scenario here. We got to get above the point of control which is at this 13 area here and we're already above it Okay, so here's your responsive buyers lifting the offer now it looks like we have a good chance at coming up to 15 15 15 Come on guys, let's it's it's not gonna take that much to get up here They just they just you know, it's it exhausts out here. It's exhausting out yet again here, right? I don't see any buying here Okay, so this is moving really quickly as you can see but Let's see if they bounce off the point of control with 193 contracts that traded here. That's exactly what happened Okay, so let's get up to 15 now. This is their chance Not necessarily finding responsive sellers. We're just finding a lack of buyers Okay, we might find response some sellers down below that point of control here and try to drive it down Here they come now System it's a battle at this and you can see what's going on here, right? This is why auction market theory we cover it Here's your single distribution and that's what's going on here. Okay all right guys, oh anyway Some some good questions there rick. Thank you. Um, let's uh end the webinar here and if you're signed up with you know book map global or global Plus then we'll we'll see you in the next webinar. Okay. All right guys. Thanks. Bye. Bye


Okay. Let's start. Good afternoon, ladies and gentlemen. My name is Aleksey Hadekovsky. I'm an associate director at Idiac's company. Today we are reviewing the presentation for the case study of the URL.com project. Ah, I'm sorry. I'll rest on. So today we are reviewing the case study for the URL.com web project which we are working on right now since the end of 2012. We're going to continue to work on this project. I'm happy to present to you the IT manager of URL.com who kindly agreed to assist me during this presentation today. A small introduction for Idiac's company who are largest Drupal shop in Europe. We have accomplished more than 300 big projects, Drupal big projects. We have 150 Drupal experts worldwide. We're working for big companies like Johnson & Johnson in the care area. Givenchy, Guerlain, Seline in luxury area, Veor in environment, and other big projects. As for agenda of this presentation, we're going to talk a little bit about URL company. We will be discussing and Hugo will be presenting us the reasons why this project has started. We'll be talking about what will be the goal, what was the goals and objectives for this project. Hugo will present us as well the teams who are working on this project. Later on we will, well I'll present the timeline and the key decisions which we are taking during this project. At the end of course results and lessons learned and questions answers. Hugo can you please. Can you hear me so? Good. Right, thank you. First of all I want to thank you all to being here. My name is Hugo Knobaut. I'm IT manager at URL.com and I will first start to say something about our company. What are we selling online and why we started the Drupal project two years ago. URL.com is a 100% e-commerce company. That means we only sell online. The internet is really important for us. No offline time is good of course. What we do is we sell train passes not just train tickets where you can travel from A to B but train passes. So when you want to discover Europe for instance you can buy a global pass and you can travel through Europe by train. We're in the top 50 of Dutch e-commerce companies and we are situated in Utrecht and we have 30 employees. So that's not a lot. I explain later why we can do it with 30 people and we have an expected turnover this year about 60 million euros. I wish I can keep it all but that's not how it works. In fact we buy our passes by the URL group which are the 30 European Railway companies together. So they're united in the URL group and they have products and we buy their products so we sell them online. So in fact we are an official agent. The URL pass was already introduced in 1959 but at that time there was of course no e-commerce so at that time people bought their passes at local train stations. So since 2006 we started the company just first with one person and after... Did I do that? No you did it. And so just with one person and two years ago we were with 18 people and now we are 30 so we are growing very very fast. We have three websites we're selling the passes it's the urail.com, interrail.eu and germanerealpasses.com and why three different websites? That's because the interrail product is only for European residents and the urail product for non-European residents. German rail pass is just the one country pass you can travel through Germany of course. How does our website look like? This is after the project release so it's the current websites. You can go to www.eurole.com and see the website look like this. I'm not sure if you can see it but in the top menu there are some topics. Of course we have the passes you can see we have four urail, four flavors. What I mentioned earlier you have the global pass so you can travel through Europe. Besides that we have the four country pass so you can travel through four countries. The regional pass to countries and the one country pass of course is just one country. We also have information about trains, all the trains in Europe. We have information about all the destinations you can travel to all the countries. These are really good information that can be kept in a content type as you can see. Our interrail website looks pretty much the same. The colors are a bit different but the tone of voice is completely different because we try to our main customers for interrail are students or graduated people. For urail it's more a once in a lifetime trip. People from the United States or Australia coming over to Europe and want to do a Europe trip. I was talking about we only have 30 people and so what we are doing in fact is we concentrate on everything that has to do with trains and etc. Everything we're not good in and we're experts around the world like Drupal. We find a good partner or supplier that can help us achieving our goals. Our internal focus is of course content content and media creation. We have a lot of content writers. We write on the website but also on our blog. Customer service is one of our major points because we have customer service people all over the world. If a guy from Brazil has a question it's really good that a Brazilian customer service agent can reply on it. It's this native language and he knows the culture so it's really close by. Of course we do some business development and a strong point what we have is the search engine marketing SEO etc. So what do we not do? For instance the complete payment. It's done by Ogona and Aden. Our fulfillment center so once you buy a pass it will directly go to our fulfillment center where actually the pass is printed and sent to the customer. You would say why is it not electronic yet? We have to deal with 30 railway companies so it takes a long long time to have a one decision. It's like the European law etc. Pass delivery we don't do and even the translations we don't do. We have a special company that grabs our content from our website. It's translated by humans not automatically and it's put back on the website. So we don't have to worry about the language of the translations. We only care about the English version of the website. Two years ago we had a supplier we were not pretty happy with. We had a lot of ideas we want to go fast and the current supplier was not really able to have that same speed and I think through the years we were bigger and bigger and faster and faster and they couldn't keep us. Also the quality was not that great. So at a certain moment my management team said okay we start a website project and we start all over again from hosting to a complete website layout design. So it was a very big project and the main some of the objectives is the goals were find a new partner not a supplier but a partner that really thinks with us because we're not the experts and we have to rely on what they're giving advice they're giving us and it should be in Europe because our translation supplier is in the United States and they're good too but you always have the time difference between Europe and the United States. So it's really hard to set up a conference call so one of the things is okay we have to work together very close so it should be in Europe. Only with Drupal experts so not doing Magento not doing Drupal not doing a smart side or another CMS system no specialists in Drupal. So there was one make sure the website is always online. It's now yeah it's always online now but at that time two years ago we had a one or two hour downtime a week so it's for a hundred percent e-commerce company. Increase the user experience of performance on the locations where our customers are and we are selling through the world so our markets are United States, Canada, Brazil, Sydney, Australia especially Sydney and but also Asia and with only one server at that time located in the Netherlands we had a huge delay in in showing the website so and there Alexi will tell you more about it in detail there the CDN comes into play. Content management should be super easy at that time we the all my the content writers should have a skill in HTML because otherwise it was not possible to to create an article and since they're trained specialists they do not know anything about HTML so you can imagine what the page looked like after go live that page so it was not very nice. At that moment we had only web page so we had no content type whatsoever so if we want to change a part of for instance it was one country out of the past then we have to change it on 30 different places so it's ridiculous because with a content type you can do it automatically and change it once but at that time we had just the content type web page and now we're a lot of web pages so and but one of the things is because there were a lot of information already there so we had to migrate all the data the content from the old system to the new system from an unstructured way to a structured way so you can imagine how much work that was and then before high season so it was a bit of time pressure and of course if you can have a better system and you can make more money and that's where it's all about for us because we're a commercial company. So one of the things was that we had a Drupal supply that was also our hosting supplier and we wanted to split that so we would like have Drupal specialists and hosting specialists and the same we have had at that time was an e-commerce specialist and also a hosting so we had double hosting so for the website and for the web shop so that's not really very handy so we were looking for a new Drupal and for a new hosting partner. At that time we had Drupal 6 so we want to move to Drupal 7 and besides that it would be nice to have a new design or that's easy no it wasn't and of course not just migrating the old website to the new one it should all be ready for for the future. Some railway companies are experimenting with e-ticketing so it will take at least five years from now but it's good to have it already there and other points are API and web services so when we want to connect for instance hotels to our paths it's really handy to have a some kind of connection between the two systems so an API would be very handy then and other items that would be very nice to have. So in the end we took a long time for selecting a partner and at that time I went to the Drupal Con in Munich and that's very nice because there are a lot of suppliers and I already had a short list and so it gives a really good opportunity to speak to them all to not only speak to the sales people but also to the technical people and how they see things and are they thinking with with you or is it just okay I can create it I can make that yes no problem at all is are they are they working with you or please you only so it's it was very nice so in the end we selected Adiax for a Drupal partner and Akia for our hosting solution and then it was before we started the project there are a lot of advantages of having all the expertise outsourced but there is one disadvantage and that's when you start a project like this because it's a huge project and all the suppliers have to be in sync so if you change there it can affect the other supplier so that was a real struggle during the project all right with key steps and the timeline how we did it actually so the project was divided into several sub projects actually the request for proposal was received at the end of 2012 we agreed to run the onboarding to acquire platform in the beginning of the year later we put this Drupal website into support maintenance by Adiax and also we started the migration path to Drupal 7 in the beginning of 2014 we have released the Drupal website we started the support on it and then we launched the e-commerce project the huge brand new e-commerce project and next year we're going to release e-commerce project and we'll start to iterate with the new features new developments and new elements I'll go through all the sub projects and project to show you how actually we were doing it and what actions have we performed to accomplish the goal so we'll start with onboarding actually onboarding was here to address plenty goals and objectives we had to analyze the existing problems we had to perform the audits we had to correct the security and performance issues we had to onboard the the applications on a new platform we had to to ensure that there are no functional technical regressions and if we're talking about the steps actually on the top of the slide you can see the the time frame where when we were performing this or that task so you you can feel actually how much time from time to time it can take to to perform this or that so the first step for onboarding was of course the off boarding you can see the the checklist icon on the left and well actually it's always good to use checklists you can put things there and you can validate the deliverables against this list so it's it was really handy for us to to do it for for onboarding so actually while doing off boarding we were requesting the the the previous supplier to deliver us all the exports all the configuration files we were checking with url.com to see the latest outstanding accidents on production to to to focus on on the on the existing problems later we have performed two to audits first of all one was done on the aqua site where our colleagues from aqua was we're testing the the health and security and performance of the code they were analyzing the custom service service configurations on our side we were doing functional discovery and performance third party integration just to be able to to take this application into support and maintenance as soon as the the audits reports were delivered we were able to define actually the the list of the the issues which we are facing most of them were in the performance and security area so we agreed with the with our colleagues from url that to deliver and to to onboard it on on the new platform we need to correct the critical and blocker issues so we won't have any outstanding security or performance problems as soon as it was done we started to work with aqua to to prepare the platform so what we did we measured with the help of the traffic with the help of the server resources usage we have measured how powerful platform should be we provisioned it later we put all the necessary configuration in it we adjusted and we corrected those configuration to meet the best practices which is used by aqua and at the end we put applications there we are talking about three different applications which are running on the same code base so it's three websites on the same code base um as soon as the project was on board we started to to perform the functional and performance testing so functional testing were shared between url.com team and adiacs team so so we were ensuring that there are no functional or technical regressions on it of course one of the important issues was to to to measure how our performance improvement works so we used such tools as blaze matter or and blitz cloud performance testing tools so you can see actually after on boarding the the results were much better than than before and of course the release where we are planning the way that the risk were minimized so we started with the project which had less traffic less revenues were coming from this the project so we started from general passes then we passed the stabilization period of one week and then we on boarded and activated other websites as soon as it was done we started the the triple six support objectives of course support assistance preventive and adaptive maintenance and of course SLA as far as the project is completely e-commerce and hundred percent online while running support project we also performed two small sub-project one of them was cdn integration activation which actually allowed us to to improve the availability of the website and performance of the website in such painful areas as china russia countries of south and america second sub-project was integration of automatic testing so we integrated the the tests for to support our continuous integration and on other side to to avoid any any unavailability of the content of the major functionalities we performed the user flow tests which were executed on daily and weekly basis by automatic tools and which were delivering the reports to us saying that this all that functionality is available all the time in parallel we have started Drupal 7 project so the goals for this project as was already mentioned by Hugo was to make the redesign in terms of front end to rethink the the architecture to improve the content and media sharing and of course by making this migration to ensure that search engine will still like the site as one of the first step we decided to to to keep iterating on the on the business requirements and on functional specification so start starting from the business requirements initially and with the functional discovery which was coming from Drupal 6 website we we made plenty of iterations on the on the design on the functionalities and it's one of the things that we discovered for us it's never late to test new things and to improve things various architectural decisions were taken so structured content no block system improved sharing system improved back office product display and product selection as well in terms of development of course we were using agile methodology which fits this project quite well it took us around 15 sprints to release almost most of them were three-week sprints but at the end when we were finalizing the and stabilizing the the the application we reduced it to one week sprints so actually our backlog was iterating and it was updating all the time with new ideas with new things and finally we decided that three weeks three months before the release we will make the freeze of features and freeze of content so no more features will be integrated into the scope and no more content will be added on the current website very very interesting and very complicated element for us was the migration path actually we had to to to be sure that after the migration to to Drupal 7 and while changing the application changing the structure of url changing the structure of the content we won't lose the availability of those projects in the search results so to to ensure that together with the url team we decided to to perform some upfront actions so all the pages which had to change in Drupal 7 website were merged and unpublished on original website like three or four months before before the migration the content was iteratively translated transformed into the new version on original website so search engine would get acquainted with this information much before the release moment and we won't have this spike of unsatisfied search engine of course migration of the of the content with all the URLs and very interesting method we were using for the for the testing of the migration we actually were doing mirror testing so all the traffic which was well which exists which exists for the current website was replicated to the to the new website so we got actually a real traffic on the new platform which was in hidden mode with this we we detected directly all the 404 errors all the missing elements so we while adding like 301 redirect and so on by creating extra content we were fulfilling actually this gap of which we usually face while doing migration and of course before releasing of the new project always think about the platform so we made the workshops with our colleagues from aquia to to remeasure and redimension the platform to to support the Drupal 7 application which is usually more more resources consuming applications of course tested against already existing test cases with blitz and blaze matter release same strategy works fine like we changed it as soon as the project was released so that happened in the beginning of this year we activated Drupal 7 support for for our our client we had the same objectives but this time as far as the code was owned by adiacs we didn't have any major issues in go live so since the beginning of this year as soon as that was done we come down a little bit in terms of new features and stuff but very soon url returned to us asking if we can start thinking with them about e-commerce project in Drupal so it's how the new project arrived completely new project which is e-commerce in the application so the goal for those projects for this project was to to rethink the e-commerce component of the url.com ecosystem to improve the architecture to remove all the outdated and manual processes and of course be prepare prepare the the the project to to be able to to receive new features in faster way yeah step zero was how we'll do it and we made several workshops with url and other partners to see what will be the best solution for for for for url.com where the the two major options were the integration with magenta and integration of Drupal commerce into the applications why magenta was not selected in this setup actually one of the goals for url.com was to to decrease the number of we can call it useless synchronization between different applications there were the issue with an additional application to support there was a question of additional associated costs when some business logic should be replicated from magenta to Drupal to get this work together and of course the integrated solution Drupal commerce which can be seen can be easily installed and then tailored for the sake of url.com was was selected next step for this project was capturing of business requirements for this sake we involved our colleagues from London office of commerce guys who helped us to collect up to 300 user stories more than 1000 acceptance criterias were described and which later will evolve into detailed testing plan and some white papers were written to to describe the potential technical decisions which can be taken we were working on the architecture we had two various solutions we had two different solutions one which is on the left was having Drupal commerce actually integrated in each of the applications so as far as we were having three different websites we're thinking that Drupal commerce inside of each application can can can work much better than the situation when Drupal commerce will act as a multi-channel e-commerce solution for all of those websites for the sake of development and planning we we split all the functionalities into the building blocks which were which will which are owned by by a separate project manager who is who is ensuring the communication with thought parties with payments provider with the fulfillment centers with partners of course at the end of the of the iteration of this project we will be working with aquia to to redimension the the platform to to onboard correctly the e-commerce solution in it mostly two areas would be the improvement in terms of database servers to perform more transactions and extra front servers to to support customer service and check out processes as for release is still the same it works i'm moving to the results and lenient area and it's very important we found out with the hugo that it's very important after a certain number of iterations prints we sit together and we we discuss actually what what results we have after those iterations what actually lessons we we we learned after each of them and we try to improve all the time but after the end of the drupal 7 project we we identified the the next results which for us are the most important ones so from the technical and business perspective we receive very scalable and stable hosting platform as far as we were not having any down times during or since since beginning of the of the year this the sales are very stable the editors of the url.com precise that the user experience and content management was improved and of course e-commerce flows were optimized by removing outdated processes and very manual operations would you help me with with other so i wrote on a couple of lessons learned we learned a lot during this this year and two years and what really helped was taking the time to to find the the ride supplier i think it took me almost six months to find the right one because when you select one you will stick stuck with them for three five or maybe ten years so it's worth taking the time for selecting a partner that is breathing almost the same as you do so it is they were working together working in the same way thinking with you etc so that was a good learning experience and you find the word flexible is all about functional specification and i asked my management team about flexibility how flexible should the system be and i asked the same question to our content writers you can imagine the answers weren't exactly the same so it cost me a lot of time to say okay what really do you want and why do you need it because the content writers that yeah they were used to add java script and html to it so i said oh that that would be very handy but yeah our management team said no your your goal is to write as many train articles as possible so it was real really a struggle in the beginning from what do you really want to have on this new system steering committees we every month we sat together with the url dot com project managers and the adiacs project managers and we had a steering committee and it was not about the technical details but it was how is our collaboration working is it fine or do we see any problems do we communicate enough because they're they're situated in paris and we are in utria so there's a lot on skype on on conference calling etc and sometimes it's better to sit in one room and actually say what you're trying to say and especially when you're doing specifications so once a month it's it's real worth taking that time and there are a lot of good times too so and there's nothing wrong with giving a compliment when it's going okay so yeah that was really and and we we tried to do it coming thursday we had another steering committee so alexi will be at our office and we talk about how can we improve communication as alexi mentioned there are now five project managers at our site so you can imagine how much communication there is adiacs is using at the moment the red red mine system it's a tracking and documentation system and it was really helpful for us because we can we could see what was what the developers were doing at that moment if they had any questions they could directly put them on the on the tracking system and we could directly answer them so it was it was a real time saving there and now we have during the whole project we we we continued updating documentation so now we have it all okay on on red mine content migration that was I think we're all IT kind of guides so yeah content is a totally different aspect of of the project for us it's just words words words just cut copy and paste them there but for a content writer it's totally different it's it's their baby it's it's their creation and same it's for for the images so we just copy the three images over there oh no no no it's can be done it should be pixel perfect so it took a while and as mentioned by like say we we did the three week sprints and for us and the other side was also very handy because we could write this functional specification we could do the acceptance testing we could all start with the content migration while well little parts already finished so we created our own three week sprint that's about it any questions do have any questions yeah please if you prefer yeah actually from technical perspective um there are several tricks that you can do with it first of all you can use the access logs which is very safe so you take the exact slog of your web server like for example apache or njnx you scan it and you simulate the same the same traffic the other trick which exists and it's not very fair for end users because um because end users experience some extra downloading but actually the trick is that you can include on each page of your website you can include the hidden iframe which takes the URL of the current page and directly calls the new platform the hidden platform so user doesn't see the page loaded but back end experienced the the hit or miss or whatever so actually the combination of those two tests was were used to from one side to to validate the the migration uh to see the 40404 301 errors and on other side to test the performance as well to see if we are able the current application is able to cope with the same traffic the same level of traffic so at the moment of switch the platform won't experience any any spikes in the in the in the runtime I hope I have answered your question um I will answer I'll start with the second question so we are using Jenkins web server the test server continuous integration server and we run the test written on ruby and cucumber so this is the question of of the tooling as for the question how we haven't identified the the zones that should be automated so there are two two two groups of functionalities first group is the group of critical zones and critical paths so which should be and few critical features we should be validated each time the code is delivered so this is a part for continuous integration so usually you can easily identify those zones for e-commerce platform so this is shopping cart buy it now buttons availability of the products displays or what is e-commerce funeral process on other sides when you want to verify the availability of several critical contents of the site you usually you can ask the the owners of the the content and owners of the of the web application to to help you to identify the first of all the critical information that should be tested why why we were testing availability of content because initially the while while working with another provider the quality was not so good so pages were disappearing from time to time and if it's not a secret one person in url.com had to go on daily basis and check availability of one to 20 pages i would say that was automated for example and of course there are some tooling which allows you to see the fastest actually user flow to the funeral so you usually test the areas which help you to convert yeah we we did a project before this project for doing a new redesign and we did not take that into account so we said okay we're not doing that besides we our passes are not cheap so this is a real a lot of money and so for a little mobile phone you're you're not using our website is our experience and we we measured that and it's it's less than one percent so so but um we're taking it into account now but yeah it's a bit of waste of money of course because you have to start all over again but we're not sure what to do with mobile i can imagine that we use mobile during your your trip in europe so then but then you don't need our website then you need other tooling that helps you traveling through europe so we are not quite there which direction we have to go so that was that's fine for us for us it was because it was from the past we saw the current hosting and Drupal expert were doing two times not a good job which is 50 50 so we said okay let's go for a real Drupal expert team and and another for the hosting so that's more about how we saw it that time but from the technical perspective i would say that that if you're an expert in something you should stay in this area and do the maximum you can in this area it's one of the that's one of the things that we learn actually in ideax we had so many opportunities to expand into different technologies but we focus on Drupal and it's what our colleagues from aqua is doing in in the hosting area i would say because they have some extra departments who are working the idea behind splitting those things is to to separate the zones of responsibility where when ideax in this setup and Drupal provider in general thinks about application itself it might go a little bit further and to to to check the the configurations and stuff but the hosting is completely different thing and you have to to to to hire the experts of completely different profile who knows how to to identify the zones you have to to tune the applications and it's very two different areas and domains of expertise so by separating and doing things correctly in each of the zones we ensure the quality which which we see i would say for this project any other questions yeah yeah actually at the current stage in Drupal 7 project as i called it we had to integrate with this standalone e-commerce solution which is called inter shop where Drupal was acting as a vitrin website which was integrated as well the shopping and dynamic elements for the product management and of course my account zone where all the e-commerce logic couponing shipping fulfillment and other stuff was managed in the standalone e-commerce platform today when url.com would like to to minimize the number of applications and in the in the ecosystem where Drupal actually can act both as a content management system and as e-commerce platform i think it's kind of logical move and of course there were plenty of other reasons why by url.com was decided to to move and to go e-commerce with Drupal so yeah right now we are running this project and it's the the first sprints of the development of this project and which will be released in the beginning of next year where actually e-commerce will be migrated from the second standalone application into the Drupal yeah right we need to see actually the weather if we can share them but those white papers are about the best practices how you can make for example white labeling how architecture can be selected for these or that sake and i don't know we we need to see if if we can you can take my my business card and send me an email to to check this out i cannot answer it right now but we can discuss it with with url.com at the current stage it's internal documentation uh which was delivered by commerce guys and adiacs for url.com any questions yeah uh i i thought we were calculating it uh it was yeah i don't know but but in average it's those projects of this type is around 15 000 hours of all the profiles so it's uh actually um for the last year we had a team of three to four i i never told i i i didn't make a slide for the for the team i will tell you so we had a team of development team of three to four persons it was dependent on the on the on the lord actually because some of the springs were taking more features into it some of them were taking less so the the team was there uh we had a qa team of two to three person depending on the lord uh so this is manual qa teams we had uh one person who was ensuring the automated testing uh system administrator we had two project managers uh on our side and this year it will be three project managers team of five persons of developers and um yeah e-commerce project is very short-term project we if i don't know if you notice but uh we plan we are planning to deliver it in five months yeah so i would say it's around 15 000 hours total and in general when i have presented the project that we are doing it's the project of average 10 to 20 to 25 000 uh hours it's the project of one and more year yes any other questions okay thank you very much um i would like to just to show you one thing adiax is running uh Drupal 8 hack um contest uh the goal of this contest is to try to hack Drupal 8 installation so you can find it by this address uh you can go there there's Drupal on it it's a separate virtual machine which has or has not some security updates installed or deployed uh each day we are delivering extra um well we are simplifying your job we are delivering extra features for you so last time we have activated i think the registration without uh without confirmation and uh logging without uh without uh without error control actually you can try to brute force the thing if you want uh so the one who uh who will hack Drupal 8 will gain the parodron and you can go and see it it's a huge flying machine so i think you should be motivated so please rate um the the session and if you have a questions uh i'll put my my business cards here please take ask any questions contact me by email or by phone if you need any assistance thank you