What is up everybody welcome back to the channel you guys in this video? I'm gonna be simply taking my buddy David Blair shout out to David Blair top rotor in Florida, Northern Florida Just kicking button taking names and just kicking ass out there, man So I'm gonna be taking them through a simple setup of a Facebook video ad This is this is normally the the second ad that I recommend people run So when it comes to your Facebook ad account and just your overall strategy The first ad that I always recommend is a like ad So if you look at your Facebook business page, or if you're a freelancer or an agency owner And excuse me.  They just overlook it they overlook the fact that that's the first impression when people land on your Facebook business page And they see a hundred and ten likes versus landing on my business page for example and seeing ten thousand That perception and that first impression goes a long way now depending on your business You may not necessarily need ten thousand likes But you want a few thousand you want a few thousand likes run a like ad that's ad number one ad number two Is an intro video so depending on your business, especially if you're a local business I service a lot of local business owners a lot of real estate agents a lot of small business owners local, right? So if you're a local business owner The second ad that I always recommend my clients do is pulling out your cell phone and simply introducing yourself You're introducing yourself as if you're running for mayor right to your local community your background your experience your passion You know why you're so fired up to be doing what you're doing why you love helping people do what you do right a simple intro video This is the second ad that I always recommend business owners run It's a video view ad so what I'm gonna do with my buddy David Blair here is I'm gonna walk him through from a to z How to run this video ad okay? So this is his second ad in this campaign and it's a simple intro video that we're gonna We're gonna use to target his local area to really warm up the audience and most importantly capture Custom audience, which he'll be able to leverage and retarget in the future when he starts running conversion ads Okay, so let me get my buddy on the line and you guys hopefully you guys learn a lot if you're new to the channel subscribe Smash the bell for notifications and drop me a comment below Let me know what type of business you're building and let me know how it can bring value to what you're doing online So let me bring on mr. Blair. Give me one second What's going on boss? Hey, what's up, man? Your looks are getting better by the day man. I know right? I look really good today My computer's in there updating so I'm always man. I'm on fiance's computer. So I'm like, okay, right? It's all good. Well, happy Friday man. Hopefully at a good week. Yeah. Yeah going good so far Yeah, were you able to knock out the video? I did I did um good man Where do I get to it out here? Let's see me go in. Yeah, go to share your screen. Okay. I'm good back to that Okay, yeah, so right here just click on done and then Were you able to upload it to the business page already or not yet? No, not yet. Okay, cool. So let's let's do that and that's always the first thing you'll want to do before you run the ad is You'll always want to especially a video ad You'll always want to our video. I should say yes. Yeah video ad you'll always want to upload it to the business page first and Then and then make sure all the editing editing is taken care of as far as just the text As far as the title of the video and then and then and then also the thumbnail Which I'll walk you through like okay that whole setup process happens happens first And then once you do that then we can come back and run the actual ad And the reason why it's that way first is because when you go in set up the ad you can no longer change the text Right want to make sure it's done prior Okay, this is me. Let me go in here and I need to I need to seem to save it real quick. I need that for sure Yeah, so we'll always just you know, yeah, especially when it's done the phone just transfer it to your downloads on your computer and then Take it from there. You could also take it. You can also take it from your cell phone to your business page Just straight. Yeah, you know posting like you would anything else but the editing you'll you'll still want to do it from here from from your desktop or From your laptop from a from a you know computer like this Because as we go in you I don't think you see the same Editing abilities on your cell phone Okay, which I'm gonna show you right now on this computer. So, okay, so where to now. Yeah, so let's just go ahead and what you can do is you can just Upload it like you would a post or you can just go to more and go to video Videos and then just just upload it from there. So you can do it. Yeah, you can do it that way hit videos and then upload video Yeah, we'll just hit that and then So on a cell phone, I don't think you'll see what we're about to see right now as far as the Thumbnail and the description and all that stuff So once you upload it, we'll be able to play around with it Yeah, see perfect. So this is this is what we want right here. So The title let me go in go ahead and just open up another tab to the right leave this the way it is But let's open up another tab to the very right and let's just go back to Facebook So pull up Facebook your your your Facebook and then just go to the actual timeline or the yeah the timeline or the news feed I should say Go to the news feed and let's just scroll through and let's just see a random ad real quick I'm gonna show you where this title goes So if you just scroll through and kind of to see what you know what your friends are posting and whatnot and We'll see an actual sponsored out eventually. So just keep going down Go down go down just a little bit more Yeah, this is actually a good example. Okay, so go down a little bit more a little bit more right below the video We're looking for right below the video. So this right here create your first marketing video That's that's what we see when we see the ad in in real time That's what's what's placed below the video. So go back to the other tab. That's the title So you only have so much room right there to write a title. So go back to your tab That's the title. So that title is what's below that video Okay, you know because the way it looks here. It's kind of a little, you know Different you think the title is the actual title and above the video the way it looks here, right when it runs It's actually below. It's right next to that learn more button So here man, it's just it's just keeping it simple man and just writing something basic, you know Just a simple intro of your of who who I am or I don't know if you saw those other examples that I sent you yesterday But I did basic headlines man. Nothing crazy at all So whatever you're kind of thinking maybe just freestyle off the top of your head all we're doing is introducing myself or introducing ourselves and Local realtor been in the area for a while wanted to personally introduce myself and kind of show you or let you know a little bit About my background and why I'm so excited to help people buy and sell residential real estate in the greater northern Florida or something like that, you know So title the title could be something again, it could be something as basic as as Just wanted to introduce myself David Blair your local realtor or something like that, you know Just wanted to introduce myself Just wanted to introduce myself and then and then everything else will put in the description below Just wanted to introduce myself. Okay, and then Here's a bit about me Are Because there's so many different ways we can spin this and again, we don't want to overthink it. So Just wanted to introduce myself You could put something as basic as my name is David Blair, I'm your local realtor I've been in the area for X amount of years and this is a brief video on why I'm so excited about helping people buy and sell residential real estate in the Northern Florida area or whatever My name is David Blair. I've been in I've been I've been your local realtor for the past Or your local broker or agent or however you want to spend that my name is David Blair I've been your your North Florida realtor for the past X amount of years for the past 20 years and Now I'm bringing my business to social media My name is David Blair. I've been your North Florida realtor for the past 20 years and now I'm bringing my business to social media You'll be seeing me in my new in your news feed You'll be seeing me in your news feed over the next few weeks So comment like or share or let me see. Let me see shit My name is David Blair been your your North Florida realtor for the past 20 years and now I'm bringing my business to social media Just wanted to introduce myself because you'll be seeing me often in your news feed or something like that Yeah, cool, that's simple, bro Cool man, and then and then tags are really not necessary because this is not really or an organic post We're we're gonna be running an ad on this and we're targeting our area. So Tags really aren't the most important So you can click on that thumbnail to the right the little image and then it'll give you Options of different stills of different thumbnails. So you can just kind of scroll through to the right and pick You know pick one that where you're you're not looking too crazy You know nice little smile or just something serious or whatever, you know, yeah, those are some cool ones Hmm. He's all look crazy No one in the middle right there's good Or even the one to the right even the one to the left. They all look good actually all three of those Yeah, for sure. So then now we'll scroll down and then we'll just we'll just smash that blue button right at the bottom So next yeah Okay, cool. So so what we did there? Yeah, you go to publish the title we put the title we put the description which is the text That becomes the actual ad So again, we always want to double-check that Just to make sure because you could have done this today and then we run the ad tomorrow But then all of a sudden you forgot a comma or a period or an exclamation mark or whatever Or you meant to write something different again when we go and run the ad now, you're not gonna be able to change anything right, so Everything looks good the way it is. So yeah, we should be able to rock and roll now So let's go ahead and and it takes a few minutes for it to actually upload So go ahead and go ahead and let's see go and refresh it Let's see how long and it all depends on how long the video is but let's see if it's actually here yet Might take a few more minutes, but we should be okay to run the ad it should be there by the time We're we're at that point scroll down a little bit Now I think that's still the ad from the other day Or the video below it actually there might be something below it go ahead and go down a little lower Okay, I see you there perfect. We're good. Okay, cool. We're on man. So um Yeah, man, so I'm telling you Dave you could if you can keep keep stuff that simple, bro I'm telling you you look good on video Chris the the quality is awesome. It's that basic man That's social media marketing. It's that basic and so again where everyone drops the ball I've been doing this all damn day for the past five years with real estate agents We're 99% of people drop the ball is a is they don't stay consistent putting out that cup that that video and it's that simple And and I'll see agents go three four maybe maybe four Maybe five the max like in a row like let's just go week to week to week and then all of a sudden You know should happen and I get it everyone's busy like everyone's busy But at the same time that video you could have been anywhere dude You could have been anywhere and pulled out that phone and went on a rent for 57 seconds. That does not take any I don't care. How busy a person is that could be done.  There needs to be a new video on this page Okay, and and talking about the same thing same thing, you know And and and there's always that call to action There's always that call to action is to click learn more to download my free seller guide or buyer guide or whatever you want to put together What are you going you're going seller buyer Seller okay, so so that should be the call to action at the end of every video now this one no call to action Really, it's just the intro, but but I didn't do it on this one. Okay. Good So the next video and on there's always that call to action. Hey by the way guys I put together a 2021 seller guide That you're really gonna enjoy and get a lot of value out of click learn more I'll take you straight to my webpage where you can download your free copy. See you guys soon That's simple man. That's simple and it again the key is consistency That's where you know, that's where you're gonna win it because if you can keep Targeting that local market and they keep seeing your freakin handsome face, bro They're gonna freakin fall in love with you like they're gonna fall in love.  They're gonna be like damn. I keep seeing this guy. He's bringing me value You know, and that's the thing about advertising like just basic advertising 101 a person has to keep seeing you You know and in your case, there's a ton of stuff to talk about so it's like man educate us, you know So so okay, cool. So the video is up. Let's go to the ads manager and let's run this bad boy Let's just pull up the you have a folder. Do we have a folder? Yeah, but I'm on a different Okay, cool. So no worries go to go to your Facebook tab to the right open up that other Facebook tab Let's leave this one here that one up straight up Okay, yeah, that's one. Yeah, that one. Yeah, so we'll go go to the ads manager from here to the left right down the left Okay, cool. So over here We're looking for the green button and also when you come into the ads manager and when you're just, you know Randomly navigating through it. You always want to double check that you're in the right account So see what happened here. They automatically took you by default go to close us out By default you went to the David Blair one, you know, so you always want to see that drop down You always want to make sure you're in the you're in the right account So let's go over to the other one hit that drop down and you should see you should see the the northern one So see more ad accounts Perfect. There's the one right there. Okay, cool So that's the one you'll be running everything out of and and now all we'll do is just hit the green button and Go video views and then what we'll do right away also is We're having to narrow the time range. Yeah, that's that's you could just leave that leave that as this So we just hit the green button And then once we're done with this we'll go and create up an audience create an audience real quick a custom audience So we can start capturing all these viewers.  Okay, awesome. Okay. So yeah, let's go it in to create. Yeah, we'll go to and create Okay, good. So that like ad is going really good. Okay, perfect. Perfect So now what we're gonna do and this will be the only one you do video views like you'll be putting out videos often from this point on But they're not video views, okay the whole objective with this one is to simply introduce ourselves and Target the market that we're gonna be going after and warm them up to two main objectives with this one Add is to warm up our audience so we can get our face out there and get our local You know area to start seeing our face That's a warm-up of the audience and then also number two is a warm-up of the ad account So we want Facebook to hit the card at least for the page like ad hit the card for the video view ad And then by the time we get on to conversions, which will be our third ad That's that's where we'll start capturing leads is conversions. So ad number three and on is all conversions But but at that point we want Facebook to at least hit that card a couple times and charge it So we we can be in good standings So and then also third is to is to get is to capture the viewers of this video So it's a fifty second fifty seven second video What we're gonna want to do is capture the audience create a custom audience, which we'll do right after we do this part We'll create a custom audience of 25 percenters Okay, those who watched 25 percent of this fifty second video 57 57 second video we'll go into a specific audience and we'll be able to use that audience to retarget in the future with conversion ads Okay, so video views and then we'll just actually we'll scroll down. Let's scroll down We might as well just name name name everything here and then also, you know, actually exit of this real quick Let me just explain these this bottom drop down. Yeah, so these are this what we're working with three tabs campaigns Ad sets and ads and that's all we're gonna do is title Everything so hit the green one again. Those are the three titles You want to you know, you want to be able to start getting specific with these videos and naming them And we want to name the titles as well So video views and then just scroll down and and we're gonna give a name to each tab There's three of them. So video views scroll down and then this first one We'll just hit the drop down right there to the right and then we'll name it. So scroll down. We'll see three Lines here three boxes and what we're gonna name each one So the campaign is video views, but it's our intro video So we're gonna go intro video and then we're gonna we're gonna in parentheses. We're gonna put video views Again and the reason for the titling is just so when we look at the dashboard We can know exactly what that what ad that is So when I look at your dashboard right now, I can look at that first one that's on and automatically know It's a page like ad because if I didn't name it, I'd have to click into it to see what ad it is I'd rather just name it properly and view it from this this perspective So video views and then and then the second one will be the ad set title the name of the ad set I normally title it there the area we're targeting. So whether it's a town whether it's a city whether it's it's a county That's normally what I named that so again, so when I look at it from this view I can know okay that ad is going to this area Um, and I don't have to click into it to really look any further So whatever City or county or town or whatever your whatever you want to call it Go to name it there Jacksonville perfect And then the third one is just the ad so I'll just I'll just copy the intro video video views I'll just copy that and name it the third the third the third one down as well the same Yeah, copy that and then just bring it bring it down Okay, cool so So that's just simply titling everything and then and then we'll go continue And then we'll go on to the next the next step, which is still the first tab, but It's where we choose housing and the campaign budget You're like screw it.  I know it's just the herd her tracker This is like you almost happen to when you get a tap it's almost like you're trying to pound on it Just to get it to accept Okay, um, okay cool. So over here now we're gonna see the um The housing so you'll always want to go special ad category. You'll always turn that thing on So it says off go to just you can leave that top part. There's nothing there, but it's that off button So go ahead and toggle that gray to blue. Yeah, you'll always always always in your case with housing with real estate That always has to be blue and then you hit that drop down and go to housing So you'll choose housing And um in the drop down and then and then we'll scroll down Yeah, perfect. And then just go ahead and x out that image or that video That's at the bottom where it says show all go to just hit that x so we can get rid of this bottom part. Yeah, perfect Perfect. Okay, cool.  Okay, perfect. That's off We don't need that on we can always make sure that that's off sometimes by default Especially when we go into conversion ads that will be on you'll just always want to turn it off Um, and then we'll hit next And that's it and that's tab number one. So up here the top left you have your intro video That's tab one. That's the campaign objective And then and then now we're in the second second step where we'll actually put in the map jacksonville So we'll scroll down just a bit Title is already there. We don't need dynamic creative Um, and let me explain what dynamic creative is as well because in in the future I'm I'm trying to teach you and trying to get you in the habit of just video Like I'm trying to just have you master the art of how Basic and simple this freaking video can be and how effective it can be But every now and then if you end up running an image ad like a lot of times, you know Um, yeah, especially real estate agents. They'll put images out. You have a listing There's an image of a listing right and then people try to run an ad on on that listing Dynamic creative is when you actually give facebook multiple images. So we're running one ad But we're going to give facebook and and i'm not referring to posting because you see sometimes, you know, especially with an agent Or a broker you'll you'll see a post that they're promoting an open house a listing and they and they and they put up 15 different images Right in their post and when you click on it and not an ad i'm talking about just your friend on facebook They're just posting their open house and they have 17 images of the dam of the dam property You know, not like that what i'm saying is dynamic creative is when you when you give facebook a handful of images And you're running one ad And facebook just simply sorts through the images to find which one people are engaging with the most So it's not a post of 17 images on one post like every agent will do It's just giving facebook multiple images and they're just running them behind the scenes So when I see that ad if I was just a random consumer in that area and I see that ad I'm only seeing one image But but maybe maybe five hours later. I see the ad again and it's a different image Right same property, but different image. That's dynamic creative where you're just giving facebook the ability to To sort through images to see which one pops And then after three days we look at the analytics and we're and we can say okay We gave facebook four images, but it's that one image of the front Where everyone's engaging so we turn off the other three images and we put all the budget towards that one Okay, that's dynamic creative. So um Daily budget what I normally do is I I normally go lifetime budget daily budget is exactly what it is You're capping and you don't have to go 20 in this case with the video. You can go 10 bucks. You can go five bucks a day Um Where you kind of want to go minimum is at least 10 bucks, but here's the difference I need to change this right now. Yeah, go ahead and change it because daily. It's exactly that And maybe maybe take the take the um Well, actually, let me explain this real quick daily is is is capping it at 10 bucks a day But but every every day the traffic on facebook is a little different So if that ad was really going good facebook could have probably spent 13 bucks that day, but you capped him at 10 Right, right or or or maybe the traffic super slow And and really only only eight dollars was effectively spent, but you forced them to spend 10 You know what I mean? So so rather than capping them on a daily. I just go lifetime. It's the same budget So if I'm going to spend 10 bucks a day for 10 days, I'll just go lifetime and put 100 Okay okay, so And that's and so and and then also this is the first ad So this is the first intro and the way you kind of want to look at this A good way to look at it is look at your overall monthly budget like what you plan on putting towards facebook ads in a given month I always say Minimum minimum should be at least at least 300 a month minimum where you're at 10 bucks a day And you're running an ad 10 dollars a day and there's 300 a month So based on that example if that's our budget 300 a month And and our and our goal is to put out a new video every week Again, sometimes we may not need to push that second video out. Sometimes this first one's doing doing quite fine But if we just you know make that Like part of our of our strategy where a new video goes out every week and our budget 300 That's 75 a week on this one ad Right, so that's how I would kind of look at this where where this is one of four So if we got 300 over the next three thirty days, this is one of four And that would be a 75 lifetime budget For the next seven days for example, you know what I mean So change that to that. Okay, it could be or or you could go 100. I mean, it's totally up to you like it I like that range. We'll try with that. Yeah. Yeah for sure. And then so now what we'll do is we'll go start date I always choose the next day. You'll always want to go the next day So this way facebook has plenty of time to review that ad to approve that ad And have that ad ready to go and and what I do is I go 6 a.m So you're all and in your case this pacific time So why don't you do why don't you do 3 a.m 3 a.m pacific? That'd be 6 a.m eastern So just go 3 a.m right here and and you're good So You'll go 3 a.m on the start time. You'll go 3 a.m on the end time Um And then and then change out that april 5th To what end date? Yeah, so so we're going what we're going we're going We're going 6 to the 13th. Okay. Yeah, perfect. Cool. And then 3 a.m. And then we're good Okay, cool. So let's scroll down And then down here is where we're going to choose the actual city Um, is that what you call it cities is jacksonville an actual city or what do you guys call it? Yes, it's a city city. Okay, cool So so in the future, let's say this was let's say this was ad number This is Technically, this is ad number two, right? We got the page like ad going we got this We're now about to set this intro video ad to go Let's say this was ad number three where we're actually now going for leads We're now promoting our seller guide click learn more download my damn guide ad number three By the time we get to ad number three right here We're going to be able to click inside of custom audiences right there where it says search existing audiences go ahead and click Right here on ad number three is where you'll click and then you'll see your custom audience So if if spring cleaning was the video that we want to retarget then you would choose it there So so um What we're going to do after this is we're going to set up an audience a custom audience of intro video viewers 25 And then we'll just hit that drop down and and choose it there Now by the time we get to ad number four. So from from ad number four and on What you'll always want to do is retarget the 25 percenters. So you'll just you'll just hit the drop down You'll see custom audiences. You'll see you're in the all section But if you just go custom audience, you'll see your actual custom audiences right here um, and you'll always from ad number ad number Ad number three and on you'll always want to retarget your 25 percenter viewers But then also from ad number from ad number four and on from ad number four and on You'll always want to exclude your custom audience of leads. So if you click out And you just look right below Yeah, just click right there click Let's give a drop down Okay, yeah, just click right there. Yeah, click anywhere actually click more towards Yeah, right there. So scroll up a bit Now you'll see right below that drop down We'll see the ability or the option to exclude Okay, so if I click exclude if you click exclude From ad number four and on because what i'm thinking is ad number three will start capturing a few leads By the time we're on ad number three our conversion at so if we start capturing leads on ad number three By the time I go to ad number four go ahead and click exclude By the time I go to ad number four what i'm going to start doing now and this is from ad number four and on What i'm always going to want to do is i'm going to want to exclude the custom audience of people who landed on my thank you page Okay, so if I if I click in that drop down search existing audiences We're going to set up a specific audience and that's why the cartridge pages are so important because we're going to be able to take the thank you page I'll click i'll see my my custom audience of seller guide leads And that's exactly what we'll name it seller guide leads and those are folks Those are all the people who landed on my thank you page So that's when i'll start excluding that audience because if you already opted in you don't need to keep seeing my ads you know what I mean, so um But you're going to always keep seeing my ads because you're watching 25 but it's the moment you opt in That's when i'm excluding you You know, so um, so that's the the custom audiences include excludes super important That's where your roi is at that's a that's that's the other the other Place where where every rotor gets it wrong. It's because they only run of a couple ads expecting You know freaking the world to to to be handed to them and and it doesn't happen that way You have to run a few ads to capture these audiences We have to run a few ads to make sure that we're we're retargeting these audiences. It's all about your retargeting man It's all about your retargeting So now let's go to locations that will hit the drop down on or excuse me the edit Yeah, to the right and then we'll X out of united states and we'll put in Jacksonville and and and Depending on how big you're you know, your area of where you're doing business and farming With facebook what changed is the ability to with housing specifically What changed is the ability to to target gender you have to target both you cannot Target a specific age you have to target all age And then and then you could no longer target zip code Um, and you can no longer target the keyword homeowner So now with real estate with housing you'll want to just stick to more of a broad But even even broad is still my local backyard like Jacksonville. It's a it's a needle on it's a pin drop on a map You know what I mean? So so you don't want to take it in any further than that Jacksonville 15 miles is the minimum you can go max 50 if you want But but what I'm saying is you cannot narrow it down any further than that you can't narrow it down To the the word homeowner you cannot narrow it down to a zip code nor do you need to like take over the whole damn city You know and and and if 50 is not really what we need. Okay, cool 15 You know And and that's why and and and how I really this is so this is doing so Jacksonville is going within like if I put in 50 miles is going Jacksonville and then 50 mile radius outside of that Watch put in 50 and then scroll down and you'll see it on the map So go ahead and type in 50 hit enter And then scroll down and you'll see the radius you'll see what it covers Yeah, that's that's our whole area actually because I live actually here in st. Augustine perfect and my office is actually I mean, this is only like 30 minutes from each other. That's it right there, man So that's that's your target market. Okay, you can literally dominate that market man with a handful of videos Take over the whole area. Perfect. Okay, cool. So then that that that's it Jacksonville 50 50 miles. So now to scroll down And what we're going to do is we're going to go to again We'll see gender we'll see age you can no longer change it and then the detailed targeting Again, that's where most will try to target and narrow it and even further But you don't need to do that what we'll want to do is change at least change the language Like let's at least narrow it down to English all so hit the edit on on language And let's just go English all Yeah, yeah hit edit And then you'll just type in English and you'll see English all So when it comes to the detail targeting the demographics that just go all English all Yeah, yeah English all that we just capture anyone who speaks, you know any English so What a lot of people try to do is they'll try to Hit the detail targeting the demographics the interests the behavior and they'll put in all types of keywords related to real estate When again, you don't need to because because we're we're just focused on this one area let everyone You know see the ad so automatic placements. You'll always want to leave it on there You don't need to manual place it Scroll down And that's all there that's all there. We're good. So now we go next so that is The second tab that's the ad set level Now we come to the final and third level which is the third step and that's the ad So over here again as I mentioned earlier the reason why we wanted to post it on the business page first and make sure all the edits We're done because now as we come here. We can no longer edit Okay, so we're going to just simply grab that Post and run it as the ad so right here. We always want to double check make sure that's our page We're good there. So now down where it says add setup you're going to hit that drop down create ad We're going to go use existing post. So hit that drop down Use existing post and all we're going to do is select. So if you scroll down just a bit You'll see select and we'll select that post. So go ahead and click that And it'll pull up your your actual videos over here And there it is there. So you just click on that first one hit continue And we're good So if you hit continue and then what we're going to do is we'll just add a button This is not a miss a lead ad So the call to action button is really not going to be smashed at all But we'll put it there just to just to fill this fill the space. So if you scroll down Let's go ahead and hit Add button that's the call to action button. So so from from ad number ad number three and on Right our next ad we're shooting for conversions. We're shooting for getting people to that landing page So if you click on call to actions that learn more, that's what you're going to always want to go with But in this case, there is no there is no learn more, but we don't need to learn more We'll just do something simple as as as send message So if if someone wants to send a message, they'll do it, but that's not what facebook's Optimizing the ad for we're running specifically for views. That's what this is video views. So update post And then we're good. So if you if you scroll down, you'll you'll see it to the right hand side what it looks like So now you'll see your title right below that video So There goes your title. Just wanted to introduce myself. And so that's how much real estate you have you have only that small amount of area So just in the future as you're writing out your future titles don't make it too long Right. So that's about as long as you want it. Just wanted to introduce myself Okay, and then there goes that send message button. So if you scroll down towards the left We're pretty much good to go We'll want we want to make sure that the the pixel is either here or or not It really doesn't matter but scroll down to the left right below the message template You know, we'll go down a little bit further More towards the left this one No, we want to right where it says message template to the left There we can go down a little bit more over there Okay. Yeah, there we go. Perfect. Okay. So this right here. We don't really need any of that because it's not it's not going to be that type of ad Conversations. So scroll down more more and more. We should see just the the last part the tracking Okay, we're good. We're good with all that. Perfect. Okay. Cool. So now just hit publish And that's it man. And so when you hit publish This also is is a is a um We have the ability to look at it in in real time what it's going to look like in the actual news feed So it's always cool real quick to just pull it up and take a look at it. So let this thing publish And then it'll reset and then what we'll do is right right above a little bit up where your cursor's at You see that drop down so that square and then that drop down click on that. Yeah, and then scroll down Go and click that and then go down to desktop news feed So this right here will just give us a real view facebook desktop news feed We'll have a real live snapshot of what that ad's going to look like So if you just scroll through and just kind of see what your friends are up to everyone's posting and just scroll through You'll you'll come across your actual ad So slow down just a bit. There we go. Perfect. So that's what it looks like in the news feed Okay, cool Cool, man. So you're good. So now let's do our last step. So let's go to the ad manager And we're going to um and see here's another thing too man. Go back real quick Here's another good good thing to keep in mind You got three lines right there, right? My name is david blair past 20 years wanted to say hello three lines If you would have went one more it would have said see more And then that person would now have to click to see the fourth line Okay, so so knowing how much real estate you have is always good Because trying to fit your message in in those three lines is kind of what you want to do Okay, and then and then knowing again knowing how much real estate you have would just wanted to introduce myself at the bottom That's kind of you could have probably put maybe one more word, but but it would it would have cut out You would have seen we would have seen dot dot dot Right, it would have been it would have been dot dot dot right after that last word and we may not have even seen the full word But that's that's exactly what you're working with right there Perfect. So now let's do one last thing. Let's go to the ads manager and we're going to simply Exis out The whole thing no to the left this window right here. Yeah, just this section. There we go. Perfect Okay, cool. So now these are our three tabs That's exactly what we went through right so what you'll do is just one selected start with the right hand side The ads that's the tab to the right the third tab just hit that one selected that x and just x that out So this right here is what's in in review is is third one. Yeah, you can x that out And then now it says in review So that's the only one that facebook is reviewing is the video Um, and then if you click on the middle tab, you can you can see it over here It'll say scheduled. So the middle tab is already approved that step is already is already approved go ahead and click right there Excellent. No, just click on the ad set click on the tab. Yeah, right there. Perfect And then you'll see it scheduled. So that's already good to go and then just one selected x that out the blue Um, and then let's go to the the the first tab to the left campaigns Let's click on that and that should say scheduled as well and you're good there So one selected so you'll get an email within the next few hours um By by by later on this evening And that email will come from facebook and it'll say, um, your ad is scheduled or running Okay, that's the exact subject line your ad is scheduled or running So you just you could just exit of that the one selected And so you're good there man And that and that's why I love setting up the calendar So I don't have to micromanage it like just let the damn thing run It'll shut off when it shuts off and then let's just you know really start Preparing for that next that next video which which should be in seven days from today Okay, you know, so now let's do this. Let's create this audience. Um, let's hit the the dots to the left And then let's go down to audiences Um, you'll see it right at the yeah, if you yeah, there you go perfect So click on audiences and all we're going to do is create a custom audience is set up this audience now So facebook can start putting all these all these viewers in this in this audience And then what we'll do also we should have a um Let me see my if you can if you can jump on my kartra call on monday at at 4 p.m. Eastern I'll email you regarding that but um, that's when we'll jump on and that's when I just do a do a full-blown q&a on kartra But that's kind of our next step is is making sure that those pages are all all put together Um making sure our seller guide is uploaded to the to the to kartra um Because because yeah that we're gonna we're gonna need that and it's we're gonna need that and it's super basic super basic we're only working with really Three pages actually your your landing page your thank you page and then your call confirm page But we'll want to get at least a few of them up Actually, we'll want to get all of them up because then what what what we'll need to do next is come create custom audiences Of those links the link for the landing page the link for the thank you page The link for the call confirm page those three links need to be custom audiences as well Okay, so right now we'll just do the video. So let's click the blue button create audience And then we'll hit custom audience and then we'll just um grab this video So we'll click on video. So the next time around for the kartra pages will be website We'll go website Um for the next ones, but this one's video. So we'll just go ahead and choose a content type Hit that drop down and we'll go 25% Cool, and then to the top right you'll see choose videos and all you do is just click on that and then you'll um choose that video And then just hit confirm perfect. We're good. Okay, cool. And then we'll name it. So we'll just um Scroll down just a bit and you'll see audience name and you can leave 365. That's fine So just go to name it and this is intro video intro video and then in parentheses 25 Perfect. So so again and go to create audience so As I as I mentioned in in the second step the ad set you can click done When we went when we were looking at the custom audience the include the exclude So now as you go to your next ad if you were to click in the custom audience on the include one on the second tab The ad set you would now see this audience So for your next ad and on you'll then be able to retarget this audience So if you scroll down just a bit, you'll see it right below and you can minimize this whole top part If you hit that drop down in the top right This whole entire three step no down low down Right there. Yeah, right there. So if you click that it just kind of minimizes it a little bit So there there goes that audience And so right now it's showing below 1000 because there's you know, no one's hit it yet But once that ad starts to pop then that viewer count will will increase and and and it's already ready It's already ready, but we'll use that for future ads. So so again from ad number three and on You'll start creating these custom audiences every video You'll always create a custom audience and you'll want to name that video So this one's intro video very simple But but start start thinking of little little little random names For your videos because you'll want to title them and know exactly what video that was You know, just like you did with spring cleaning exactly like that, you know name these videos Because because these these videos these 25 percenters you'll always want to retarget I'll be retargeting an intro video 25 percent on my 15th ad I'm always retargeting these viewers And then again, I'm always excluding Anyone in the custom audience who landed on my lead page on my thank you page Because that's a lead. So I'll always exclude those From from seen ads, you know, so it's always including and then excluding the leads Okay, okay. So that's that man. So let that thing run Any questions whatsoever on this um None on this on the I did have one question on the um I can't remember the the agent's name that you're you had sent me a um like our first call you You know our facebook page And I went to it and this one we were setting up all the instagram twitter those kind of things When you went on to her page it automatically popped up the uh, the chat box, um With different questions. I mean, I don't I don't know how to set it. Is that where do I set this? Is that set up on the business page or yeah, let me let me show you that real quick Go yeah, go to go to your business page And we'll we'll look at that real quick But we're good on that side, right the custom audiences in the video awesome.


Hello, this is Professor Steven Nesheva, and I want to help you out with some initial graphics skills, and this has to do with the decomposition of ozone.  Now I could do 200 seconds here, which would be fine, but the thing is, once you have established a trend, if you highlight both of those, then when you go to drag down it automatically knows how to do that, so I'm just going to do that up to 600. Now in terms of the actual numbers here, you know, what you should be doing is entering these in scientific notation. So the first number is one times ten to minus four, the second number is 8.96 times ten to the minus five, and so on, and I'm just going to skip to where I've already done all that. Now the third thing that we're going to want you to do is to make a graph of this, and the easy way to do this is you can even grab the header part up there, and what we're going to do is go to insert, and I want to insert a chart, and the kind of chart that we want is an XY scatter, and that's what it's done here. Now that turns out that's just a little bit bigger than I want, so I'm going to make it smaller, and so there's our graph. It's time on this axis, concentration on this axis. There's a few more cosmetic things. You know, it's given me space up to 700 there, so I just double clicked on that, and I really only wanted to go up to 600. So there's that, and let's see other options that we can do is what if I don't want to have circles on there, then I can go over here to this marker set, and instead of under marker options instead of a circle, you know I can choose a square, stuff like that, and of course you can change different colors as you wish, and so that's included on here, that's what I want, so we can change colors, and that's pretty much what we want you to do as far as plotting the experimental data of the decomposition of ozone.


Okay, very good afternoon. I've just been joined here by Eddie Donmez, our head of Amplify me. Hey, Eddie. How's it going? Hey, how's it going? Good. Good. I've got this one subject. Obviously people know me as kind of the macro man, but there's this continuous subject that's dominating the headlines at the moment and it's about GameStop and this battle that's going on with the short sellers and the retail mob, so to speak. So can you just get us up to speed? What is actually going on with this stock at the moment? Yeah, it's an incredible story and it's really fascinating to watch because there's just so many players involved. The basically GameStop is a retail kind of company, kind of really out of favor, perform really poorly, financials are not looking too hot, to be perfectly honest. But who cares about fundamentals nowadays, but basically the big story is it's up about 1,152 percent and that's before as of the close yesterday and it's up another 70 percent in pre-market. So it's just gone absolutely bananas, basically. So there's a lot of focus on this. There's so many players involved. But I think that the main kind of people that are trading this is this Wall Street bets, reddit community. And basically what's been happening is they've been heavily trading out of the money call option. So a call option is the option to buy a security, but not the obligation, right? So they have an option to exercise and basically they've been also buying the stock and betting on this huge rally. So this company has completely detached from the fundamentals, but essentially the traders and the reddit communities and the Wall Street bets communities, they've pointed towards catalysts such as, for example, the X management of a very successful company called Chewy and their finance team and some senior management sitting on the board of that and a transition more to like e-commerce, which is obviously a really hot topic at the moment. So there are some fundamental catalysts behind this, but it has got a bit out of work. So what's the battle then? Who's on the other side of that trade? Who's getting the squeeze at the minute? Yeah, so basically this is referring to a short squeeze. So this is basically where people are betting on the price of an asset going down, essentially to buy it back a lower price. And that's how they profit, essentially. So they have short positions in GameStop and they're having to rush to cover these positions basically after the rally. So they're betting on the price of it going down. It's going through the roof. So they're rushing to cover the short positions essentially and they have to buy the stock to close that position. So they're net neutral and really short selling is super dangerous without the proper risk management techniques because essentially when you're long something, the minimum value it can take is zero basically, right? So at least your losses are capped there. But if you're short something, the price can effectively, in theory, go to infinity. So your losses without proper risk management are infinite. OK, so who's on the other side of this? Who's getting burnt on these mammoth moves? There's a firm called Melvin Capital. OK, and actually CMBC have just reported that they've closed out of this GameStop position. We've also got Citron Research, which are a short selling firm and they publish really great research and they've been wildly successful picking their battles. But it seems like they've got on the wrong side of this one. So they're famously short and they've lost a ton of money. But on the flip side, what makes this really interesting is we've all we've all we've all seen the film, The Big Short, right? So Michael Burry, you know, portrayed in that movie, he actually had a $17 million position. It's been reported and that's turned into upwards of 300 million. So he's captured about a 1500 percent move. And obviously he was famously he was famous for that Big Short on the housing market in 2008. But he had this position before this move really, really took took place. But obviously he's got some massive gains. So I guess a question here is kind of twofold. Then I think it'd be interesting for people is that how long typically does this behavior last? Is the reference point from previous squeezes like this in the market in a single stop concept? And then who could be next? Yeah, definitely. So this behavior is looking extremely frothy, right? And there's pockets of a froth and euphoria in the market similar to 2000 and 1999 and that kind of period. I think there are different macro factors playing into that with yields and interest rates at record lows, which when you're putting a discount to cash flow together, the value you value it and discount it back to today. When if your denominator is zero, those equity prices and basically go to zero to infinite, sorry, with interest rates at zero. So there are some kind of macro factors, but it is leading to people drawing parallels to that kind of 2000 period. And there's other names with this kind of short interest. So this is Bed Bath and Beyond, AMC, Sun Power. So what these communities are doing. And let's just make one point is these are not dumb people, right?  These are very sophisticated retail traders that are actioning and targeting small cap stocks with high short interest and pumping them because they know the shorts are going to have to rush to cover. And yeah, this is a high level of sophistication that I think people don't really understand. So surely there's a regulatory snapback to this activity. Ultimately, you would imagine or I guess the main thing with regulation, it's always slow to be adopted. Exactly, it's always a bit like kind of rating agencies, the market prices before regulation can catch up basically. But it is leading to lots of calls for regulation, like how can this be happening? There will inevitably be a mean reversion at some point and there's going to be high leverage positions of retail traders that cannot afford to lose this money. There's going to be people selling calls, which probably don't understand what selling a call means and what the risk management involved in that means. So there's going to be a lot of vulnerable unsophisticated people that are trading on Robin Hood, right? Trading two on two commission free that don't really understand because they've only seen the market go up. So there is a level of danger here that the FCA and the SEC are going to have to look at. With that being said, you know, it's extremely interesting to watch these people kind of what they call is attack the suits, right? And actually get, you know, make a lot of money on the contrast of Melvin Capital and the rest of the hedge funds that have done incredibly well. So it's kind of like the David versus Goliath story that some people are kind of doing. Which everyone loves that story, that narrative, right? So if you were going to summarize this then in two or three points, just what's happened and things to look out for, what would you say? Yeah, definitely. So this is a kind of emergence of stay at home retail traders. So Wall Street bats, Reddit communities, they're chasing these stocks up and there's been a huge short squeeze to the detriment of these hedge funds. So they're getting burned. These communities are targeting high short interest kind of names.  And just one point I guess we haven't discussed just yet is that gamma squeeze. And this is another contributor to what's going on right now. So gamma now sounding complicated for any people who might be relatively new to this. So what is gamma squeeze? Yeah, exactly. It's one of the Greeks involved in options and to keep it super, super high level. I want to talk through the process of, OK, when you want to go long an option, essentially, there's always someone on the opposite side of that trade, right? Someone's got to make that market. OK, so there's the dealers, the market makers. So these are your investment banks, you know, quant hedge funds are taking the other side of these retail call option trades, right? They're making this market. OK, so they are then short what we call delta and gamma. OK, and we can touch upon that in another video, but essentially they need to hedge these positions, right? So if they're short, they're betting on the price of it going down. They do not want to be in this position when the stock rallies 1500 percent. OK, so they need to hedge these positions. And how do they do that? They buy the stock. OK, so they're contributing and further exacerbating the moves up in the stock by hedging. OK, and this is kind of similar to what we saw in the summer. I don't know if you remember Softbank and all those big call option buying there. There was there was the banks and the market makers hedging these positions. And this is what was leading to those really big and powerful rapid rallies in the big tech names. So this is more of this kind of gamma squeezing and things like that. There's further exacerbating the rally and what has been termed as the tail wagging the dog. So the more the stock goes up, the more these kind of powers exacerbate it. But that's all I want to say on that. Yeah, great. I mean, look, really good short insight and look, feel free to leave a comment on this video. I know that this is probably a subject that divides opinion between the more younger crowd and the probably market traditionalists if you like. But also as well, there's some of the things that Eddie was mentioning. If you have any questions at all to go into more, just drop a comment. And remember to subscribe to the channel. Lots more of this to come. And yeah, we're interested to know from your guys point of view, is this a sign excess froth of something on the horizon? Or is this just the new norm? Be good to get your guys for you. Thanks, Eddie. Thanks, then. Take care, guys.


Hey guys she bear 1,000 here today. We got three items from the Dollar Tree We're going to try them out. We got some sliders We've got some screen cleaning wipes And we've got a window and door arm Stay tuned. Let's check them out. That's what we got here First we got these sliders the two-pack of course everything's the dollars from the Dollar Tree By fast bites We're going to do these first because I'm a little hungry Says for best results heat from frozen the cylinder been sent now for a minute So we should be good removed from our cordon and wrapper wrap sliders in a paper towel microwave on high For 60 to 70 seconds Let stand for 30 seconds microwaves vary adjust accordingly. Yeah, our microwaves just tiny So I'll I'll do the 70 seconds first but So we're going to try this first and then we've got these cleaning wipes Screen cleaning wipes Which we're going to try on my screen because look Because I'm always working on something. I've always got grease on it and no matter what I use You know it just it more or less mirrors. I just can't get it clean So we're gonna try that and then we're going to try this little alarm for your door and windows I don't know how that's going to work So we're gonna have to open it up and see because that's that just doesn't make sense how they have that, you know So I don't know if I don't know we'll see I'll get it open. We'll check out the instructions but first We're going to check these out. So let's go ahead and open these up usually of course, nothing looks like it does on the wrapper or on the The carton or you know on the box whatever but There they are. We got these open now Making a mess on monkey's table. But look at this. Look how they did this One piece of cheese is pretty much centered on one on the other side. It's I mean what? What is that? I mean That's what you I know it's only a box, but come on. Jeez All right, let's get these in the microwave. Let's take a look at these. There's one with the big cheese So it's raining again today That raining past couple days Now like I said, it said to let it set 30 seconds. I did that Let's give us a shot. You know Ashley These are pretty good About 50 cents a piece. I don't know You know, it is what it is. It's a buck. I guess sorry for lunch or something or a quick snack But they taste good. They really do so All right, I'm gonna finish my snack Let's get on to the other things Okay, I've already read up on the back of this. There's Kind of some instructions But not really it just kind of kind of more of a warning label it just tells you what you can use on mobile phones computer laptop monitors camera lenses It does say however, please refer to your device devices use and care instructions All right, and then it's just got the ingredients, you know, it's got alcohol water all that stuff in it Keep out of re excuse me. Keep out of reach of children avoid eye contact. Do not flush wipes That's pretty much it And then it has it down there in Spanish or whatever you get 20 of them and it says in a convenient carry case so let's um Let's open this up. Looks like it might already been opened. I don't know, you know You get this stuff with dollar tree and whatnot. They just got them hanging there People's already had their meds in it Okay, well this is their carrying case, so it's kind of like baby wipes in a way, so So let's open this up, okay Let's get one of these out. I'm not sure how to get them out. I don't think it's too convenient really But let's give us a shot Smells like alcohol. So it's pretty much what it is. It's just confused with alcohol water But let's see how it does on this phone because my phone is always because I'm always working on something and you know Monkey and I message each other all day, so If that ripped in half or what but let's see what it does on this phone here, I do have a new screen protector I just haven't put it on by the way and this I don't know if you if you can see that like along the edge there right there down through there and Already edges that was on there when that woman when I first bought the phone the woman the girl I should say put put this on there put the cover on there and It's always seemed like it's wanting to lift But I do have a new one I just haven't put it on yet They feel kind of dry Like I said for a buck, right? I mean you know stuff like this handy Throw in your backpack whatnot in your glove box and have them. Let's see how well it does. I mean Yeah, it's not too bad because my my my phone as you seen was real real bad, I mean it scratched it's doing its job, but Yeah, like I said down through here though and on the hoops and on the side Yeah, you spend a couple minutes yours is probably not this dirty But like I say when I'm working on something my fingers are a little greasy, you know But yeah, not too bad. Are they worth a buck? Yeah, I get I give it a double thumbs up for that. I mean Just to have a round. Yeah, sure Grab you a couple packs put one in your car. Keep one.  All right, so there's that You put these away So yeah, I will I will use these and If I happen to see them again, I will pick up I will pick up another pack Now this thing my light just went out. Sorry. I forgot to charge it See charge for a long time. So let's open this up. I kind of read up a little bit It just tells you on the back there, you know, kind of I Don't know how that's gonna work, but let's see What the instructions say Because it says to to line this arrow, there's a little arrow there to line it up with the line on here This is the magnet But I don't understand how like if you put it on a door, it would be like that. So I Don't know. I guess it's gonna go like that I'm gonna have to make sure it's perfect. It's got 90 decibels All right place for screw holes on this But it don't come with any screws. Just got these backings. I Do see a line down here at the bottom Maybe that's what they're talking about too far away All right, so Let's install this on something see what happens.  I'm gonna put this one on first. I'm just gonna peel make sure the arrow Is in the right spot now What I'm gonna do is I'm gonna turn this on and put it on there where it shuts off at, okay? It's not much of a home alarm per se, but it is It is actually pretty low. Okay, so there you go guys. There's three dollar tree items Three bucks plus tax what I got in there is the sandwiches.  I'm not gonna complain. I mean Because of the flavor they were good I imagine you put a little mustard and whatnot on there it'd be a lot better But if you do it like they say wrap it up and everything the bun don't get hard I mean, it was pretty good sandwich. So is it worth a buck? Yeah, I give it two thumbs up I give these two thumbs up And now that thing it does work. I'm just sorry to have on a window whatnot So I'll give it a thumbs up because really I don't know if that would scare anybody away But I suppose if I was a thief I guess it would deter me if I opened up a window or a door and that went off Yeah, I guess it would start on me But you know, usually people case your house out before they rob in any way So who knows, you know, they're gonna know when you're not home and stuff. So but hey for a buck Why don't that right? Who knows it could help. So I'll give it a thumbs up So for three bucks and those items not bad not bad. So we'll have more for you And I want to personally thank each and every one of you guys that watch my videos and comment I love them and like one out again and Please don't forget to comment rate subscribe check out my patreon channel and I'm gonna say she bear the myth the man the legend. I'm gone for now. Bye. Bye folks. Take care. Hey guys She bear 1000 here today. We get why is it so dark in here?  There's three Dollar store items or not dollar store You


Ah, stayed there, go. Right, today's video starts from here. We're in Ljubljana, which is Slovenia, but you didn't know that, did ya? And with James Lulce and also Craig Salter, we're about to go to, I'm gonna show you some footage from high up in the skies very shortly. We're about to go to some hotel. We're here for at least like a travel conference. Believe it or not, we're up on stage very shortly, doing some Q&A. The video that Craig has edited will be up on the screen, and I'll take the camera all the way in there, yeah. Take it on the same journey I'm on right now, and then tomorrow, yeah, there is a bit of golf. Right, so this is the 20th floor of the Intercontinental Hotel, and it's a pretty decent spec from up here, to be fair. I hope the light is okay, and I hope that is glass. Look at that, bit of a spec. I think, see, yeah, is that my finger pointing out there's a castle up on the hill, and I've got a feeling that's where we're going, that's where this sort of conference is at. So, yeah, very nice. Right, we've just arrived at the castle, and actually, I'll just switch it back there. That's what we were looking at from back on the top of that hotel. This is where we're going. I don't know what's to come. That's lovely, isn't it? It's very nice, hasn't it? Oh, we're used to it's a regular Tuesday night, mate, or Wednesday night. Oh, yes. Yeah. Oh, yeah. Usually a cow said, this is that. Found our way in. I have no idea what we're going into. So you'll find out what I do. We'll go in there. I'll stick with you for a bit. That's that big screen that it's getting played on. Hi there, you okay? I had no idea what we was letting ourselves in for, and this is it. It looks cool. I'm taking this camera up on that stage, and we'll do the Q and A together. Have tonight full chair from the costumers. James Woodshire, Andy Sullivan, and Rick Salton. So for me, it was every area of the Solitude. I wish a lot of love to you, just like that. And wine, yes. I was proud of the wine. We had the other night's house from the next morning, but all part of holiday in there. The golfing experience, I suppose. So for me, challenging for me on the most courses, it's challenging to be fair. So I think Powell's was probably that hard. Right, so we've just arrived at Royal Bled Golf Club, and we've given our little welcome pack. This place gives you the impression, immediately as you're driving, that this is gonna be very, very special. And there are changing rooms, and there are changing rooms. Come with me, and I'll go for this. So that's a locker room. First thing you do is to give you a card with your name on. And that opens the door for the locker room. And then that's what you're met with in terms of nice little place to relax and chill before you're around. So then we look for our locker, which, as you can see, has our names on. And the next question was, how do we get in? Which, again, is a pretty unique way of finding your way into your locker. So watch this. How exciting is that to see a locker open with a key? A card, rather.  And we haven't been on the golf course yet.  Right, this is the other thing that you're given on arrival. So we just, so, what, scorecard? Pack of teas, ball mark, pitch mark repairer, and course planner. I think you get the idea. Yeah, so this morning, you've seen from last night's event that it was all, all came as a bit of a surprise in terms of what happened. It was a really good evening. They were all kind of people that are involved in golf, travel, and tourism. So for us yet, it was a chance to sort of show what we do on YouTube and how it relates to the golf travel markets. So something a bit different anyway, but it was a really good evening. We went into Ljubljana, Old Town as they call it, and a lot was dark. It was a nice, you've got to feel for the place. Castle Perch Diana Hill, which we took some video from, and then you see down by the river, it was really, really pretty, and I had not seen it in the daytime. But from what we've seen driving up here to the golf course this morning, which is about half an hour's drive away, it's surrounded by the mountains, the Alps are pretty much all around this place. And we've arrived at Royal Bled and, wow. It's unbelievable. I mean, I can't believe you've got the opportunity to play some of these places of late, and this is absolutely unreal. So look at this. What a backdrop. We're just getting warmed up here. This is the kind of, this is the driving range, and that's a bit of an understatement to call it a driving range to be fair. That's the clubhouse.  But yeah, some places have the wow factor. And this certainly has, you've seen there in the locker room, how unreal was that? Looking delightful. Mr. Salter there, just Spanish hands. And James Rulcher with us again this morning. And Michael Birch, or Birchie as we now call him. Ah, wow. I think I might practice a bit more if I've seen that backdrop every morning. It's, yeah. Ah, it's just seriously, it's proper, I hope you're getting it from the camera that just outnices places. Anyway, I'll shut up and then we'll have a chat out on the golf course.  Seriously, how good is this? Comment down below now before you haven't seen the course yet. How good is this? Right on the edge as well. Does anyone hit the green yet? No one's even, no one. No one's dry yet. There's no bailout mate, it's green or bust. Right, look at this, this is the 10th hole. It is, I should have filmed it. Well, I've got some footage from the other side. I'm not sure how, where the camera was tall enough to show you, but it is a literal island green. It played around 150 to the flag. And three of us have dunked it in the water and Michael has literally put it pin-eye, stiffed it. But you only need to be a yard longer and you'd have been joining us. It's like there's just no room for error. That's a great par three, doesn't it? Unbelievable. I'll show you a mine, is it? Well, I'll try to anyway. Yeah, right. I've dunked mine. It only just went in, there was a splash right on the edge, so no, I'm not gonna get it back, am I? Yeah, balls disappeared, but yeah, look at that. So on 11th hole, I just want Michael, because we need another opinion on this. How good is this golf course? What do you rate it? Some of the best golf course I've ever played. You've played a lot of golf courses, haven't you? I've played a lot of golf courses. This is one of the best. I think it's got the best, the most stunning senior in backdrop I've ever played with a golf course.  Yeah, exactly. Very individual. It's unreal. It is, isn't it? It is, it is. I keep telling everybody on the golf course, you go, wow, when you get to the tee, but that's exactly what you do. The only thing that's just gone on on the tee, I've just gone a yard out of bounds, which I'm not too happy about. There you go. One other quick point to mention is why didn't anybody tell me that I had a sticker on my cap for the first half of this commentary? I think everybody knew, they just let me carry on. Extra little touches, iced water on sea boxes. My camera back on, just trying to give you again just a feel for all this courses in terms of how well it's manicured. You can see the fringes, the aprons, pristine. But a big thing about the golf course, big feature is the fall-off, the run-offs. It's a real clever design. My ball, that's pitched there. A bit of backspin, a yard to the left and you're back down into the, we're a really difficult up and down and that's pretty much the same on every hole. That's a real feature of the golf course. Still smiling, we're about, this is the 15th that we've got behind us.  It's always hard to say you're best in your favorite courses, but this really is so nice. Honestly, it ticks so many boxes. The interesting thing for me, I wanted to tell you the price to play here because that must be a question you're asking. I've just found out it's 150 euro. Now, 150 euro is a lot of money to play around a golf. I know that. But in terms, in the scale of things, believe me, 150 euro to play this kind of quality of golf courses is, I can't say good value because I know, like I said, it is a lot of money, but when you compare it to other courses that charge over and above that, then this course is worth every bit of that 150 euro because you haven't, this is a day out from start to finish and we've got a few holes left to play, but obviously my opinion ain't gonna change much. It's just unreal. Look at that. But you saw we had a game of match play with the match plays over, so I'm just filming a bit of drone footage that hopefully, like I said, can do the place a bit of justice and give you a better idea. And then a pan round and you look to that. And this is what you're doing all the time, every hole. You just, you look one way. They're the Alps, by the way. And you've got the Alps in the backdrop and then you've got this stunning scenery around the green. So I cannot honestly praise this course enough as you can probably gather. Maybe I've got too much footage of this golf course. I don't know, I'm not sure there can be too much, but this video might gotten a little bit, but this is a look down 17, part five. Water all down that left hand side. I think this one features on the drone as well. Long, long green. Water literally comes into play in the first, second, third shots. And another belting golf ball of Royal Bled, this one. Right, I'm going to finish things off here and that's the 18th back down to that view that never disappears. I'm not going to say a lot on this one because I've probably spoke too much already. Unbelievable golf course, great night last night. Whole thing was very enjoyable. As ever, subscribe if you don't already hit the like button, comments down below any thoughts you've got on Royal Bled. I'm just going to go and have something to eat.


Hello everybody and welcome back to another video. My name is John Hammond And I'm showcasing some more of the really simple and small challenges from the echo party or eco party CTF for 2016 I honestly still don't know how to pronounce the name of the CTF. I prefer echo party, but whatever I want to show off web 50. I again, I haven't solved a whole lot of challenges And these are all the simple ones and the small ones that I have but I want to showcase them and give them to you So this one is asking to get get just the basic information from the server and the CTF echo party dot org The challenge title is RFC 7230. We could if you wanted to Google that and figure out what it is You can see I have visited this page already and it looks like it's just a simple page or RFC Defining what the hypertext transfer protocol or HTTP is so I read through this and it didn't particularly give me a whole lot of hints and a good lead anywhere but I Continued to move on and I actually tried to throw some simple like reconnaissance and web application testing stuff like tools at the URL and I actually ended up doing it with Nikto But I we're trying to keep like a list of the tools that we end up using So I want to Show that to you it should be public so You see GA tools and there's a list of some stuff that I try to archive And one of them that we have on there is Nikto, but it's under the reconnaissance Utility and the same thing with netcraft which apparently a friend of mine solved this challenge by using netcraft So I'll showcase that too, but you can use Nikto Terminal here and you can specify the host dash H and will specify Hgt echo party and you'll see immediately it finds Some information and in our case, okay the server area that that information field is does have our flag in it echo This is my great server so super easy again You just kind of take advantage of using the tool and doing some simple reconnaissance on the on the web server on the web page But again, we could do that with netcraft just like I had noted in In our archive of tools here and a friend of mine told me that he solved it this way So you can supply the URL that you want to give it and it can do a little bit of scanning Eventually in the SSSL sorry SSL portion. It does find oh the server here The flag again, you can see the flag format echo. This is my great server So you would go ahead and be able to submit that get your 50 points and you'd be wrong But want to showcase it to you simple stuff I just use the Nikto tool and netcraft it does some good reconnaissance and finds what we need in our case the flag So alrighty. Thanks again for watching guys. I hope to show you some more stuff again simple But I want to showcase it off to you in a later video. Talk to you soon


Whoa, we got a mini mic. Hank Aaron, Mickey Mano, Barry Bonds, Mike Trapp. Dang, this is a hard one. Babe Ruth, Lou Gehrig, Nolan Ryan. Let's just stick with the Yankees, dare cheater. He, he, he, yep! That's it, yeah! Griffey, Bonds, McGuire, I got three.    Jackie Robinson, Willie Mays, Mike Trapp, McGilperborough. Babe Ruth, Ernie Banks, Aaron Judge, Ken Griffey, Jr. This is really cool. So cool. Derek Jeter, Mickey Mano, Babe Ruth, John Maggio. Oh, baby. Babe Ruth, I'm gonna put Barry Bonds in there. I'm gonna put Griffey in there. I'll just say Randy Johnson. Derek Jeter's definitely on there. I'm gonna go with Derek Jeter. It's a good Mount Rushmore right there. Hello, America! Babe Ruth, Dermon Munton, Derek Jeter, Aaron Judge, Mike Trapp, Barry Bonds, Ricky Henderson, Ozzie Smith. Barry Larkin, Babe Ruth, Johnny Bench, Luke Garrick.


Hello students, this is Mr. Nagesh R. Tambake, Assistant Professor, Department of Mechanical Engineering, Walton Institute of Technology, Sholapuram. Today we will discuss on Introduction to CNC Machine Tool, Learning Outcome. At the end of this session, students will be able to explain CNC machine tools. In this particular session, we are going to discuss introduction. Why is CNC machining necessary? Working of CNC machine, advantages of CNC systems, disadvantages of CNC systems, applications of CNC machine tools, and when to use CNC machines. Now first of all, I will ask the question to you. What is a NC machine? That is numerical control machine. Please think on it and try to get the answer. Machine control is a programmable automation in which process is controlled by numbers, letters and symbols. CNC machining is a process used in the manufacturing sector that involves the use of computers to control machine tools like leads, mix and grinders. Why is CNC machining is necessary? To manufacture complex curved geometries in 2D or 3D was extremely expensive by mechanical means, which usually would require complex jigs to control the cutter motions. Machining components with high repeatability and precision, unmanned machining operations. To improve production planning and to increase productivity. To survive in global market, CNC machines are must to achieve close tolerances. Now we will see the working of CNC machine, how it works. The components of this particular machine is input device, machine control unit, then display unit, driving system, machine tool and feedbacks device. The program is input into the MCU and the data is converted into motion commands at MCU. The MCU sends these motion commands to the driving systems. The drive system follows the commands given and manage the motion and velocity of the machine tool. Some CNC machines operate with the aid of feedback devices, others do not. Without feedback, the tools may overshoot or may not reach the desired position because of inertia, wear and tear and friction. To achieve higher accuracy and repeatability, sensors measure the position and velocity and feed these data back to the MCU. These feedback signals are compared with the reference signals in the MCU and if there are errors, new commands are sent to the machine tools to compensate for these errors. The operator can see all the commands, programs and others important data at the display unit. Likewise, the CNC machine works. Now we will see the advantages of CNC systems. CNC machines can be used continuously and only need to be switched off for occasional maintenance. These machines require less skilled people to operate unlike manual lathe or milling machines etc. CNC machines can be updated by improving the software used to drive the machines. Manufacturing for the use of CNC machines can be done through the use of virtual software. The manufacturing process can be simulated virtually and no need to make a prototype or a model. This saves time and money. Once programmed, these machines can be lifted and do not require any human intervention except for work loading and unloading. These machines can manufacture several components to the required accuracy without any fatigue as in the case of manually operated machines. Savings in time that could be achieved with the CNC machine are quite significant. We can save the time by using these particular CNC machines that is the very much popular advantage of CNC machines over conventional machines. Now disadvantages of CNC systems. CNC machines are generally more expensive than manually operated machines. The CNC machines operator only needs basic training and skills enough to supervise several machines. Increase in electrical maintenance, high initial investment and high per hour operating costs than the traditional systems. Fever workers are required to operate CNC machines compared to manually operated machines. Investment in CNC machines can lead to unemployment. Now applications of CNC machine tools. CNC was initially applied to metal working machinery likewise in mills, in drills, in boring machines, in punch and presses etc. Now expanded to robotics, grinders, welding machinery, mediums that is electro discharge machining, flame cutters and also for inspection equipment etc. Now usually the parts made on CNC machines are aerospace equipment are there, automobile parts are there, complex shapes are there. Electronic industry uses CNC for printing circuit boards. Electronic industry uses CNC for making winding of the coil. Now when to use CNC machines? That is one of the question because what will happen? CNC machines are very much costly therefore single part you cannot manufacture in a CNC machine. Here you have a mass production, batch production that time CNC machine is affordable and also in certain cases that cases now we will discuss upon. Now for small to medium batch quantity that time we can use the CNC machine. For parts subjected to regulatory design changes, if you want to make certain changes in the design that time we can make the changes, design changes in the program and that we can apply to the machine and definitely we will get the required object, whatever the design changes that we made that we can get at the part. When the inspection is required 100% whenever inspection is made 100% that to the parts are required in the defense sector in the aerospace industry. In that case we need to go for CNC only where we will get the required parts because the machine is totally programmed and there are less chances to occur a failure. When lead time does not permit the conventional tooling manufacture that time also we can use a CNC machine. When the machining time is very less as compared to downtime. If machining if any customer is there if he is coming towards us and he requires a mass production of certain job that time if we are trying to do that particular job on a conventional machine that time we cannot supply him the certain parts in the required time therefore definitely we need to go for a CNC machine so that we can complete the order in the required time where the repetitive operations are required on the work. If suppose I need to make a repetition of one object for 1000 products then definitely I need to go for a CNC machine these are the references thank you.


We're here today with Mr. Andrew Rugege, who is the ITU Regional Director for Africa. Mr. Rugege, thank you for being here. Thank you for inviting me. Mr. Rugege, we gathered here in Kigali for two important ITU meetings. The first one is the Regional Development Forum, that took place on Monday, the 5th of December. Can you tell us about these meetings, what was the outcome? Thank you Monika, thank you for being here, thank you for inviting me. I hope you enjoyed being in Kigali and our meetings. The Regional Development Forum has two, for me it has two objectives. One, it is my platform as Regional Director to report back to the membership, and I do that every year on the activities of the ITU. But secondly, it's a platform, it's a multi-stakeholder platform that on which ITU and other stakeholders meet to discuss issues that are important to Africa. That means that it is ITU membership, and those that are not members, they can come and give ideas, and this is exactly what happened. So the way it was organized, the reporting was done, they appreciated my report, which I'm grateful for, but also we had three other very important sessions. We had a session that discussed the role of ICTs in achieving the Sustainable Development Goals. Most importantly, this session included sister organizations, the ITU, the UN organizations, it included private sector, it included other organizations like the banking sector, because we wanted to talk about the role of the ICT in Sustainable Development, but we also wanted to say how do we actually achieve this, how do we fund this, how do we operationalize it, so that was the discussion, and the outcome was very good. The third session talked about emerging technologies and the opportunities and challenges, and they turned out to be many, but I think we had more opportunities than challenges. But this addressed, for example, the trending issues of OTTs and telecom economics, which is a trending issue in Africa right now, and it also included issues of IOTs and big data, for example, it included connectivity and smart cities. So for Africa these are very important issues, there are things like big data, there is a lack of understanding of what it is, there is the scare of it, so we were able to clarify it, players were able to talk about it, appreciate it, and also to say you know what, this is where we want to go. The most exciting session was the last session, the fourth session, which was on young entrepreneurs. It was most exciting because whenever you have young people in the room, not only young people, it is young, innovative people, it is most exciting. You could see the attention was undivided. This session was meant to give a platform to these young entrepreneurs to tell us what their projects are, what their success stories are, what their challenges are. But I also wanted us to learn what challenges they have and what we can do about it, both as ITU but also as member states who are in the room, because often not all of us appreciate entrepreneurship, and especially when you have young people, when you have young women, we still have a stigma as one of the young ladies was saying. So this session, it was very carefully selected, the adults that were on it, the moderator is a young person but who is seasoned as a mentor for young people. He's also a member of the Young President's Club, that's why he was selected. It's called Sunil Chandaria. We had a keynote speaker who was the regional director of UNIDO, and UNIDO has in its mandate the development of industrialization but also innovation and encouraging young people. So I wanted them to hear from these two people but also them to share their experiences. It was amazing because we had three young ladies, three young entrepreneurs and two young men, and they all seemed to share one thing, passion for innovation.  And this also was meant to encourage those that will be determining the priority areas for Africa where ITU should focus. So when they see this, when they see the success of these few young people with the little they had, what would happen if as countries we really supported these young people, we supported young women, we encouraged everybody to know that they can succeed and then put our weight behind them. I think that's going to be a trick to Africa's taking off like that. That's great. Thank you. And you spoke about innovation but you spoke about the sustainable development goals which were adopted by the international community in 2015. How can the work of ITU contribute to the achievement of the sustainable development goals known as SDGs? Okay. I should have mentioned that the theme for the Regional Development Forum was ICT for SDGs. And the theme for the RPM, which I'll talk about in a minute, is the same as it is the same for the World Telecommunication Development Conference that is going to happen next year for which we are preparing. How does the work of the ITU, particularly BDT, contribute to sustainable development goals? I think the ultimate goal of the sustainable development goals is to better or improve the quality of life of everybody. And BDT, the work of the BDT, really the bottom line is the same. It is not about technology. It is not about building networks. It is about doing something that will improve the quality of life of people and people wherever they are, not you and me with multiple degrees, not so and so with millions in their account. We want everybody from the bottom of the pyramid to feel that they are included and to see the difference that ICT can make in their lives. And there are many, many things. Young people talk about them. We talk about them. But when you start using ICTs for productivity in agriculture, when you start using ICTs to reach those that are not able to reach a hospital immediately, you remember the minister of ICT in his opening remarks, he talked about the first online hospital that uses ICTs to... you can even get a prescription. So using ICTs in services that improve or save the lives of the people. That's what we're about. That's what SDIT is about. That is what BDT is doing. And that is how BDT will use ICTs in accelerating the attainment or the sustainable development goals. And as you said, this is the theme of the major ITU conference taking place next year in 2017 in Buenos Aires, Argentina from the 9th to the 20th of October. And that's the World Telecommunication Development Conference. And the RPM, the Regional Preparatory Meeting, is in fact a meeting organised to prepare for that conference. Can you tell us about this meeting which is taking place right now as we speak? Indeed, we started on yesterday, Tuesday, and the purpose of getting Africans together and some other stakeholders is to prepare themselves for the World Conference. It is to identify their priorities. It is to, in this case, to gauge their progress, the progress of ICT telecommunications and what it is achieving for them. And therefore, prepare, go with an African Common Proposal to the World Conference in order to be able to have a higher voice among all the other voices that are there. All the regions will be there. All the regions have different priorities. So if you go with a common voice, you are more likely to be heard than if you go with 100 voices. During this RPM, the way it was organised, we had certain significant documents like the BDT draft contribution to the draft strategic plan of the Union, the BDT contribution to the operational plan, the BDT contribution to the declaration. There are other documents like rules of procedure and many others. But also importantly, we solicited from the members contributions not only to those documents, but also to what resolutions would they like to be taken in the interest of Africa. And so the two days that we have spent have looked at those contributions have discussed them, digested them and come up with common positions. We had the regional organisation, the telecommunications regional organisation, here in the room. And it is the one that eventually will take all these proposals and make them into a common proposal and bring it to WTDC. And many things have come out. Many things have been appreciated. But I think it's going to be a very, very interesting WTDC as far as Africa is concerned, because Africa this time, they have their act together. They have it right. So we look forward to it. Absolutely. And I want to thank you, Mr. Rugeger, for your time. Thank you very much. Thank you for inviting me and I'm very excited. I look forward to this conference because we are prepared for it.


But line 18, I would stay out of it if I was the IRS, you know, it's got to be an easier way to get your money than from the divorce to people in the divorce, there's any case. Line 18, penalty on early withdrawal of savings. So when you have the form 1099 interest or form 1099 OID, you received will show the amount of any penalty you were charged. So if you have interest income or dividend income, your financial institution will typically be required to issue you a 1099 INT or OID, which we talked about in prior presentations on the income side of things. And if you were subject to penalties, then they have to give you that penalty item, which may result in being able to deduct up here on line 18. So it's a pretty straightforward, easy deductible item or easy identifiable item to put into the data inputs. You don't see it too often because hopefully you and your clients aren't us being subject to penalties or having to pull money out early where they would be subject to penalties. But there it is. If you see it, it should be pretty straightforward. Lines 19A, 19B and 19C, alimony paid line 19A. So if you made payments to or for your spouse or former spouse under a divorce or separation agreement entered into on or before December 31, 2018, there's the cutoff date. You may be able to take this deduction. So you can't take a deduction for alimony payments you made to or for spouse if you entered into your divorce or separation agreement after December 31, 2018, or if you entered into the agreement on or before December 31, 2018, and the agreement was changed after December 31, 2018 to expressly provide that alimony received is not included in your former spouse's income use tax topic 452 or C publication 504. So obviously divorce agreements that happened before this time then then had to deal with that issue of should it be alimony or child support, which had a bigger tax implication. And I would think that would lead to more confusion, you know, so you'd like things to be as kind of clear as possible so you can come up to to the agreement. And then after that date, then the divorce agreements don't have that thing that's kind of clouding, clouding the scenario in terms of, well, what will the tax implications be and whatnot. So I would think that would lead to more people feeling like they're they understand the agreement better going forward. But line 19 C on line 19 C enter the month and year of your original divorce or separation agreement that relates to this deduction for alimony. So you got to put it in there so that they have the information on the IRS side so they're confident that this whole alimony thing is from an agreement before the cutoff date.