What is going on everybody? JR Fisher here, it is Friday. It's the end of the week. If you have an end to your week, I don't have an end to my week. So anyhow, welcome everybody. I'm glad to see you here. I'm excited to talk to you today. If you're new to our group, all I do is do some training for you every day to teach you how to start running, grow online businesses. Don't forget to subscribe. Hit that subscribe button down there. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. I'm gonna be talking about affiliate marketing. James, my buddy, what is going on? You got me beat by two degrees today. It's gonna be 79 here in San Diego and in Austin where we're moving to very soon. It's been raining for like days.  Unbelievable. We don't get eight days of rain in San Diego. I don't think in a year. I'm glad, loud and clear. Paul, you're back. Paul, I will tell you that James was asking about you yesterday and he was saying, where the heck is Paul? And I told him you had a good excuse because you had relatives in town, but he was concerned that you didn't show up. So make sure you say hello to him. There you go, Richard Brown says, hello, Paul. And what else we got going on there? He said he smacked the like button. I appreciate that. Don't forget, hit that like button too. That helps the algorithm tremendously. Now, today I'm gonna talk about affiliate marketing and I have literally attacked this at every angle. I've been an affiliate, I do affiliate promotions. I am somebody who has affiliates for my products. I mean, both digital, physical products. I mean, every angle you can think of, I'm involved in that. So let's see, Paul. So I'm currently on parole. She let you out, right? You're wifling. I told the whole story about a relative coming. Let me get a sipper real quick. It's hard when you get up in the morning and your voice, I haven't used my voice at all. I haven't spoke to anybody or anything.  So I apologize for clearing my throat, but that's what's going on. Thanks, brother James. Paul is saying hello to you there. Okay, so we're gonna talk about affiliate marketing today. It is so awesome, guys. I gotta tell you, I love it. I love it, love it, love it, love it so much. Right now I'm just talking to you guys, right? We're just kind of talking and conversing. And we've got, James says glad to see you back with the pack, Paul. There you go, Paul. There you go, buddy. They missed you. But right now I'm just talking to you guys. And did you know I'm making money right now? Right now I'm making money. Here's why, because this video, when it's over with, it's live right now, but it's gonna have links in the body of it. And those links are affiliate links that go back to Amazon. And when people click on them and they buy those products or they buy any product because they clicked on one of my links, I make money. And how often do I make money? Every single month, every single month. And every time I do another video and I have links in it, my income grows. Every single month, every single month, every single month. Now that is just one form. But I gotta tell you, affiliate marketing has taken off like no other area of making money online. It is literally a multi-billion dollar industry now. It's one of the most passive income streams for building long-term wealth.  And it goes up every single year, year after year after year. It just keeps building because I keep putting the links out there. And I keep getting money in. Not to mention the fact that the affiliates that sell my products like my survival foods and stuff like that are constantly growing too. Every month I have more people on share sale. I have more people on click bank. They're selling my courses, my digital products, my survival food. Every single month it goes up. It's crazy. And all I gotta do is talk. All I gotta do is show up. And literally if I stopped right now that I never did another video, never did anything, I would still have money coming in for I don't know months or maybe years because of stuff I've already put out. So I wanna talk to you about that today and kinda share with you how that works. Glad to see you back, Paul, there it is. Affiliate marketing really is a process of earning a commission by promoting other products that you don't even own. I mean, what could be better than that? Seriously, what could be better than that? People or companies will run their own advertisements or do search engine optimization to get traffic to whatever it is they're selling. That's it. The easiest way for a company to acquire customers is to create a free affiliate program like something on click bank, something on share sale. Now, I think share sale, I had to initially pay like $500 to set it up. But now I have money coming in every single month off my survival foods. What happens is there's like a tracking cookie. So when I set up an affiliate link, when people click on it, that tracking cookie is gonna remain there for a day or a week or a month or three months or whatever it is, it's gonna remain there and I keep getting paid on that, which is really pretty darn cool unless somebody clears their history and that cookie goes away. But that's how it works basically, that's the overall. I've been in affiliate marketing now for, gosh, when did I really start doing it? I wanna say about six years ago, five or six years ago. I got into it late. I mean, I should have been at 10 years ago, but I didn't understand it, I didn't know what to do. But I've made so much money, so much money off affiliate marketing and literally I'm making money right now. As I talk, I know that there's affiliate links out there that people are clicking on that I'm making money on. And I gotta be honest with you, when I benefit from something like this and I see how profitable it is, I just wanna share it with you guys. I just wanna say, look, man, you guys gotta do this too, you just gotta do it. I earn all these commissions and you can too. You don't have to be special for this. Okay, and the thing is, the more you do it, the more money you make and the longer you do it, the more your income goes up. These leads are gonna generate you affiliate marketing income for weeks, months, years to come. These are things that, gosh, you just gotta be doing it, you got to. I've been able to build a really good audience in the how to make money online group and the survival group. So I've got these two different groups and I can make money on affiliate marketing on both of these. And the beauty about affiliate marketing is you don't have to create a product, you don't have to be an expert, you don't have to do any of that. All you gotta do is generate traffic and have people click on your links, that's it. That's all you gotta do. And really traffic, like, if you think about YouTube, they generate the traffic for me. I just put the links down there, okay? And I put some content up, that's all I do. So it's a win-win. It's a win for the company that's selling the product. It's a win for the person who promotes it, okay? And it's a win for the customer because they're getting something they want. I just, I can't impress upon you enough how if you aren't doing this, you're missing the boat. You may think, well, JR, I don't have many people looking at my videos. I don't have many people looking at my blogs right now. I don't have that many. But you will, okay? If you keep doing this stuff, you will. So why not get all those links set up now? Why not have an affiliate account with Amazon? Why not go to share a sale? Why not go to ClickBank? Why not go to these companies? And in just a minute, I want to talk to you about the top niches because there are top niches for this. Let's see, what else we got here? I really like how you, both you and Flav City do the links for product affiliate commissions. Yeah, I mean, the thing is, when people watch one of my videos, they want to know what equipment I use, what camera, what microphone, what lighting I use. So I just put the links there. And if they click on it, cool. But they don't even have to buy that product. If they buy anything on Amazon, I think it was within 24 or 48 hours. I can't remember what it is. I still get paid. So it's like, they don't even have to buy the product. All you gotta do is click. That's it. That's all you gotta do is look at it. Is there any way, oh, any benefits to going to affiliate events like Affiliate East or West?  If you know how to work it, I went to shoot the big affiliate one in Bangkok, Thailand. And I think that was in 2016 or 17. And I was interviewed there as what they interviewed me for the entire convention, which was pretty cool. And if you wanna, you can search that, you can put in Bangkok, Affiliate, JR Fisher, and you'll find that link to the interview that I did. But I was talking about it back then, how if you guys aren't getting into it, you're missing out.  I mean, if you're publishing anything online, anything, you need to have affiliate links attached to it. You need to because it's an opportunity for you to make money. You don't do anything for it, man. You don't have to do anything. All you gotta do is put the links there. What are the links for us to request to act as your affiliates? Oh, that's a great question, Richard. Actually, you would go to share a sale and all my products are listed on share a sale. So you can go there. You can also go to Click Bank. I have products listed there and you can search under my name. I think. But if you want, you can also send me an email and I can have my office, get you set up as an affiliate for my courses. Also, if you're in Cartra, I have a lot of my products in Cartra that are affiliate. And now I think about, I've got shoot affiliate stuff everywhere where people can promote my products. And I make money off that stuff every day.  Sometimes I feel guilty because I'm not doing anything for it. But my office could help you out if you need me help with that too. Jessica's in the office. Margaret could help you or Billy, any of those people could help you out with it. Let me just sit there real quick. So I'm still packing. And here's the cool thing. I can be packing and getting ready for my move and I'm still making money on affiliate stuff. So let's talk about the top niches, okay? That's really important that you get the right niche. A niche is basically a topic or genre. Genre? That sounds fancy, doesn't it? There's a whole lot of different niches out there. I mean, there's tons of them. There's hundreds, maybe thousands. But I want to talk about the top three, the top three. Now, the reason these niches are so profitable is that they are universal, okay? Everybody can get value from these. Each of these niches has a sub-niche when you're first starting out. And I suggest going more narrow with your niche rather than broad. Everybody thinks, well, I want to go broad. That way I'll hit more people. You will, but the problem is it's not as targeted so it doesn't ring as loud in their head. They're not as willing to click on it. Many thanks and the best email. I would use, I have so many emails. I'm trying to think of the best one. Try support at JR Fisher. You can also go to info at Survival Cave Food. Probably best one would be info at Survival Cave Food. Yeah, I would suggest you do that. And let's get into those niches. What are those niches? Number one, number one, it has been for since the beginning of time, I think, and it probably will be in the future, but it's health, health. Now, health is really, really, really, really broad, okay? Because health could be mental health. It could be physical health. If you go down the physical health thing, it could be weight loss. It could be bodybuilding. It could be yoga. It could be, there's just so many things in health. When it comes to the health niche, people search for solutions on the internet to their health problems. It could be fatty liver. It could be diabetes. It could be, there's so many things under health. One of the biggest sub-niches for the health niche is weight loss, okay, weight loss. That has been around forever and forever. There's also sub-niches that exist within weight loss, okay? It could be pregnant women trying to lose weight. It could be men over 40 trying to lose weight. It could be teen weight loss. I mean, it could be so many different things. There's many different ways to lose weight, okay? When you get into, let's say weight loss, there's ketogenic diet, there's fitness, there's Pilates, there's yoga, there's intermittent fasting. There's so many different things. There's the, what's the one CrossFit diet thing? I can't think of it right now. Basically, it's low-carb type stuff. But you can find a lot of affiliate programs that will allow you to promote their products that are related to these sub-categories. And if you've got a list of people that are in this niche, all you gotta do is mail out to them. But you can also run ads. You can also run ads on Facebook, on YouTube and send people to these offers. And you can make money off that. And you don't have to create a product. That's the cool thing. Let me get a sit pick real quick. The next one up, the next one up is what? Wealth. Wealth or money or whatever you wanna call it, wealth. And that's kind of a niche I'm in, right? I teach people how to start running, make money online, start running growing online businesses. And wealth is a big one, okay? Now, wealth could be broken down once again into many different things. It could be stock investing. It could be real estate investing. It could be earning money online. It could be selling stuff in e-commerce. It could be investing. It could be so many things. We live in a society that values making money. They just do. They value making money.  I don't like to show it off. I like to show off how I don't spend money, okay? Matter of fact, when I'm starting a cooking channel here real soon, guys, you're gonna see that. But I think it's gonna be great meals on a low-cost budget. Because you save some money on a meal, doesn't mean it's not good. So that will fall into wealth, actually. People want to know how to make more money. They wanna know how to start a business. They wanna know how to get out of debt, of course. And I will tell you, number one way to get out of debt is make more money and pay off your bills. As silly as that sounds, that's really how you get out of debt. How to be a freelancer. Maybe they wanna manage a team. Maybe they wanna invest their money. I recently bought into cryptocurrency. I have not done well, okay? I am not gonna do a course on cryptocurrency. I have not done well. I haven't really lost much. I'm trying to see where am I at today. Well, my cryptocurrency, where am I at? I have apps for everything. I've lost a tiny bit of money. And I lost most of it on Dogecoin. But you know what? I've got three different cryptocurrencies. I got ADA, I got Doge, and I got DET. Those are the ones that I have right now. But the thing is, that's not something I would teach because I haven't made money doing it, okay? So how can I teach that? But there are a lot of people that do wanna learn in wealth. There's a lot of people that wanna learn how to make money in e-commerce. I've done that. I've been successful at that, so I do teach that. There are people who wanna learn how to make money through affiliate marketing. I've done that. I'm teaching it right now. I feel qualified to talk about that. I've been interviewed on this subject. I've written on this subject. I've done videos on this subject. If you go to my channel, which you're at my channel now, and you were to search all the videos, you would find videos on affiliate marketing. So all that information is there. So those are some of the ways you can make money in wealth, okay? Wealth is a big area. Let's see, I see quite a few sites that do credit cards. I've heard that that commission is large.  However, the problem with credit card promotion is if you're gonna buy ads, the ads are crazy expensive. The ads for credit cards are just mind-blowingly expensive, like 10, 20 times what a normal ad would cost. But credit card promotion, yeah, is very, very profitable. If you can get people to grab another credit card, it's very profitable because these credit card companies make so much money off their credit cards, okay? That's why I don't carry balances on credit cards. That's why I do that. And I have like 17, I think credit cards, 17 or 18 credit cards. I have a lot. And I have that just so I have a large credit availability. And I have it because every time I see a card that's doing a new offer, I'll grab it. You know, like if you put $5,000 in this card, you're gonna get the $150. Well, I spend a lot of money on credit cards in here through my business. So I might as well put on another card and get paid $150. So that's what I do. That's why I have a whole bunch of them, but I don't have anything on them. Why not Bitcoin or Ethereum? Couple of reasons. Bitcoin is extremely volatile. It went from I think 32,000 to 56,000 back down to 33,000, it's all over the place. And I think it's hit some of their higher levels now too. So I think that's one of the reasons I don't like it. I did some research on three other coins that look like they're gonna do really well. Same thing on the other one, Ethereum. I looked at that and it just, you know, it doesn't seem like it's gonna have as much upswing as some of the other smaller ones that I looked at. Let's see, the average person keeps a credit card for eight years. Interesting, I didn't know that.  Matter of fact, I never get rid of my credit cards. And I've got, you know, it's funny because I've got like, I think two or three American Express cards. I've got the blue, the Wells Fargo one, I've got, you know, several of them. But I have a whole bunch of different master cards, a whole bunch of different visas, depending on what the program is. I never pay fees with the exception of one. I have one that I pay a fee for and that's my black card. But I, you know, that one there, I'll put 30, $40,000 a month on that card. I put a lot of money on that card, but I get back probably $1,500 to $2,000 a month on that card on average. So I make a lot of money on that card. So yeah, that's a great area. Wealth is a great, great area. And then I'm gonna get into the next one. And then I also wanna talk about some of the platforms you can actually do some of this affiliate marketing on. My throat's clearing up. I'm not having to clear it as much. That's a good thing. But put your comments in there. What do you think about these areas? What do you think about wealth? What do you think about health? Have you done anything in these areas? And guys, once again, you may be listening to this and it's not live. And I get that. The majority of the views I get on these live videos is after the fact. So even if it's not live, you can put comments in the comments section below. That won't appear while I'm live. It's only the chat section. But if you do that, I can come back and answer you. So feel free to do so. I like what you said before in that you don't promote what you don't use. I think that's important. It's vastly important, guys. Don't promote junk, okay? Because that's your brand. Anytime you promote junk and people get bad results from junk, and junk could be a terrible digital course. It could be a terrible physical product. It's just junk, okay? Do not promote junk. If you're doing that, it's gonna hurt your brand. People aren't gonna trust you. You spend all this time, and I know I spend a lot of time building up trust by giving people good products, by giving people good information, by not BSing people, okay? I'm not gonna ruin it with a bad product so I can make 50 or 100 bucks.  I wouldn't do that. I read that the US dollar may go to blockchain. Come, I didn't know that. You're probably more well read than me, James. You really are. I didn't know that. But I do think, I don't know what I think. I don't understand blockchain. I mean, I know it stacks upon each other, and there's always a trail of what happened prior to it. It's like an Excel spreadsheet, kind of blows my mind to think about it. I don't quite understand it. All right, last one. Number three, but this is not the last of the information I'm gonna give you. Next, I'm gonna tell you where to go to make money, is relationships. Relationships. Now, if you think about relationships, that is a huge niche because what is relationships? It could be parenting, right? That could be relationships. It could be how to make friends. That could be relationships. It could be dating. That could be relationships. There's so many different things. Relationships are an important part of most people's lives. Whether people are looking for love, or they want to improve their current relationships. Yeah, it could be you're already married, and you would improve the relationship you're already in. There's lots of different products in relationships niche that can help these people. Building in relationships is one of the biggest commitments people make, okay? Which means that people will be more willing to pay for solutions to their relationship issues, okay? And it's also, since it is relationships, it's usually a non-physical product. It's a digital product. So you can make a lot of money off digital products. Relationships, sub-niches can include everything from dating, it could be, I don't know, infidelity. It could be, like I said, parenting. It could be dating advice for women. It could be dating advice for men. You know, how to be more confident in life. And there's so many different things that have to do with relationships. So that's a huge niche. So I would say any one of these, you got health, you got wealth, and you got relationship. Are there more? Of course there's more. A lot of the other ones that are niches are really sub-niches of one of these three that if you think about it, we get another sip here. And then of course, there's how to anything, okay? You can just fill that blank in. If you wanna have some fun, go to Google and type in how to, and then put the letter A. And it's gonna have a list of all the things people are searching for. And then go in there and put how to, and put the letter B, and it'll have all the things they're searching for. You can just go through the whole alphabet. And you can find thousands and millions of different things that you could do. Affiliate relationships. Excuse me, affiliate offers with online. Now, where do you do this stuff? How do you get set up? How do you start doing this? I'm gonna give you some of the top ones. The first one is Click Bank. Click Bank is awesome. I've used Click Bank for years. I make money every single month off Click Bank. If you have a product and you want affiliates, it's a great place to go. I do have products there, and I have affiliates there. They sell my products. If you just wanna look for products, you can do that. And the cool thing about Click Bank is when you go there, you can search by gravity, which means popular ones. If they're popular, and a lot of people are selling them, that means you're probably gonna be successful at it too. So I would tell you Click Bank. Click Funnels has a lot of affiliate offers in there too. You can go to Click Funnels. You can go to Kartra. Kartra is my number one recommended software for online marketing. I will have a link for Kartra in the description at the end of this video once the description appears. And you can go watch a video on Kartra, but you can actually promote Kartra, or you can look for other things that are in Kartra that people have put there, because they have an entire area of that. Like I said earlier, you can promote things on Amazon. Amazon Associates or Amazon Affiliate Program. You can sign up for that. You can have it ready in like two minutes. Okay, you could be an Amazon affiliate. Another good one is Commission Junction. Commission Junction is a good one. And you know, I can go on and on and on and on about all the different ones out there, but there's so many of them. All you gotta do is type in affiliate networks and you're gonna find tons of them out there. Can you post your affiliate program on multiple platforms? Yeah, yeah, you can put my affiliate program on several platforms, that's not a problem. I'm addicted to Amazon, buying a wide range of products. So how should I focus as an Amazon affiliate? Well, buying on Amazon and being an affiliate on Amazon, two different animals. I'm addicted to Amazon too, and I hate it because they put a lot of people out of business and then they undercut a lot of people. But as far as Amazon affiliates, all you do is you sign up for it. Okay, you sign up for their affiliate program.  It will generate a picture. And I have actually a video on my channel on that that shows you how to do that. And then once you get that link or that picture, you can take and put that in your blog, you can put it on a video, you can put it on your website, you can put it wherever you want. And when people click that, that is associated back to you and then you get a commission. Now, here's the thing with Amazon. You have to send people to those links and you have to make money every six months.  They'll cancel, it's done, it's over with. All your links will be dead. Every link that you've put up is no good anymore and you have to reapply for the Amazon affiliate program, which you can do. And you can get another one in two, three minutes. Not a big deal. But keep in mind, if you aren't selling anything from that link on Amazon for six month period, if you don't have any sales, they will cancel your account.  And keep in mind, all of your links that you have will not work. Now, somebody told me the other day, you told me they wouldn't work but I clicked on one of my links and it's still working. The link will work. People can still go there and see the product. You just don't get paid, okay? So once they cancel your account, your links will still work but you don't get paid. So what you would have to do is let's say you set up an Amazon affiliate link and you sent people to, excuse me, Amazon, but you didn't make any money but then you're gonna have to go back through and replace all those links with your new account, every single one of them. So do keep that in mind. And I had to do that in the beginning because when I first started, I didn't know how to drive traffic to it and I set up my Amazon account and nobody went there and after six months, they canceled me. Link still worked so I thought I was making money but I wasn't so I had to reapply for the Amazon affiliate program and I had to replace all of those links. So that's what I would tell you. Okay, so how do you get traffic to your site? If you're driving them to your site, one of the best ways to do this is through content marketing, okay? Whether it's a blog, whether it's YouTube videos, whether it's a podcast, social media channel, any of those things, the best thing is content marketing. It's a great way to build a strong relationship with your audience. I'm doing it right now. This is content marketing. I'm doing a video showing you guys how to do affiliate marketing. People are gonna be more likely to follow your advice and be interested in checking out what you have to offer once you've established trust with them. Okay, that's what I've been doing for years. I show people how to make money online. They make some money and they go, oh, that worked. I think maybe I'll buy something from it because they did what I told them and they make some money. Video content is a great way to reach audiences and sell affiliate products. It really is. This is what I do consistently on my YouTube channel, okay? And how I've been able to create such a successful affiliate marketing business plus all my other products. Next thing is email marketing. You're gonna need a platform. I suggest Cartra, K-A-R-T-R-A. You will find a link to Cartra, like I said earlier in the description. But when it comes to email or affiliate marketing, those powerful strategy is to build an email list. You gotta build an email list. Now, here's the truth. I've got couple email lists. I've got my email list that teaches people how to make money online. I've got my email list of survival list. I can take either one of those lists, go out and find a good affiliate offer and send an email to those lists and within minutes I'll have money in my bank account. Within minutes. Now, that sounds insane. I think it's insane. But it works and I make money off it. When it comes to affiliate marketing, the most powerful strategy, like I said, is to build a list. When you're creating content online, you're attracting visitors and viewers. Your goal should be to get a certain percentage of people to opt in and subscribe to your email list. Now, here's the thing that prevents people from doing this. They say, well, I didn't get much of a reaction. I didn't have that many opt-ins. So I'm going to quit doing this. You can't quit. You're not going to have a whole lot in the beginning. It's going to take time to build this up. But here's the thing that people tend to forget. If it takes you two years to build a big list and you say, my God, I don't want to invest two years. Two years is too long. I'm just going to do nothing. Well, if you do nothing for two years, guess what happens? Nothing. Two years is still going to pass. Six months is still going to pass. 10 years is still going to pass.  The best way to do that is put forth some effort. When it comes to collecting people's email address and building a list, I would suggest you use Cartridge to do it. It's the best service. It's a service that allows you to send automated follow-up messages to your subscribers, let them know they're on the list and send any marketing to them. So you want to scale this thing. Once you get it going, you really want to scale it up. The first step of affiliate marketing is to get your first commission. Just get your first commission. Think of it that way. Make your first $5, your first $10. Once you find something that works and you understand how to get that first sale, you can do this by tracking the stats of your blog, your social media, your YouTube channel. You can use Google Analytics and you can then repeat it over and over and over. You want to know how much traffic you're sending to an offer and you want to know what you're getting back. The conversion rate. You want to know what your conversion rate is. How well is it converting? Just curious, is porn an affiliate product not in my value system but curious if people are doing it? I'm sure they are. I mean, I don't know anything about that niche but I would imagine it's wildly popular. I remember hearing somebody talk on some interview one day about porn and they were saying that their percentage of people that actually ever buy anything is incredibly small but incredibly profitable. So I don't know much about that industry. I don't even know how to drive traffic to that. I can imagine how you would probably drive traffic to it. And I stay away from stuff like that. I just never have gotten involved in it. But I'm sure it's profitable. I'm sure it is. So that is really an overview guys of affiliate marketing. If you want to get more depth on affiliate marketing, I have videos on this channel that you can just type in affiliate in my channel search bar. You can find videos on that. I walk you through it. I show you how to set up your analytics. I show you how to set up Amazon affiliate links because I think James was asking about that. So it's not that hard to do and you got to be doing it. I mean, if you're online, why not? Why not have some affiliate links? And what I do with my affiliate links is I put them in my pre-uploads. So I've gone into my channel and I've typed all these affiliate links in the area that always pre-uploads. So anytime I put a video, you're always on that video. I don't have to type them every single time. They automatically go on that video. And that's setting it up in advance. And I forgot what you call that area, but it's in the settings. I have a video on how to do that too. You can search my channel for that. What is the optimum amount to start with? YouTube ads in an affiliate. Do you mean like spending money or heal? I'm not sure and welcome or heal too. I'm sorry, I didn't say hello to you. I know on YouTube ads I like to start with like five or $10 a day, but I like to start with a whole lot of keywords like maybe a hundred, 200 keywords. I like to target my competitors' channels, my competitors' keywords. When I do, and I'm doing YouTube ads right now, but when I do my YouTube ads, I like to have a whole bunch of different videos. I think I got five different videos that are running right now for different YouTube ads. Let's see. So yeah, I hope that kind of answers your question a little bit. What is the optimum? Okay, that question came through twice. Yes, he says that. So your budget, overall budget, I would say $50 to $100 a day. I know that sounds like a lot of money, but that's, you know, you could do it with less. The problem is when you do it with less, you're gonna get your data a lot slower, but you certainly can do it. The idea is to get data real fast so you can kill the bad ads and scale up the good ads. Do not do YouTube ads without training them. Boy, oh boy, I mean, they are really, really complicated. If you try to do those without training, you'll be screwed.  So it started again on exercise. Good, good, that's great, Paul. I'm really proud of you, man. I really am definitely better living through chemistry and a leave is my new friend.  You need to read Dr. John Sarnow's book, Healing Back Pain, Healing Back Pain. A lot of the pains that we have are really our mind trying to block us from doing something. He gets into what TMS is and the epidemic of back pain and how it doesn't, it exists, but it doesn't exist. You gotta read his book. He talks about how most back surgeries are unnecessary and so are a lot of other pains in our body.  It may be a knee pain, it may be a back pain, but really there's nothing physically wrong with you. I know this sounds crazy. You've gotta listen to Dr. John Sarnow's book, Healing Back Pain.  I know I've used some of it. My wife has used some of it. We understand that pain mostly is here. It's in your head. It's your body trying to prevent you from doing something and there's really nothing wrong with you. If you go to a doctor, they'll find something wrong with you. They'll put you on medications. They'll wanna put you in therapy. They'll wanna operate on you. I had a doctor who wanna operate on my shoulder because I was having shoulder pain. I have zero shoulder pain now, zero. And I can do, yesterday I did, or day four yesterday, I did 133 push-ups, 133. No shoulder pain whatsoever. A few years ago, I had a hard time lifting my arm up like this. So read his book. I know it sounds insane that you can cure these pains with reading a book that you can. I had knee problems and through exercise and reading his book, I have zero knee problems now. I can do a whole lot more than I could ever do before. Read his book. It'll blow your mind. I got back pain. Check out Dr. John Bergman. I don't know him. Let me see. This is the guy I'm talking about. Let me see. I gotta get out of here soon. I gotta go to lunch. But I wanna show you guys something. And here it is, healing back pain. And what I'm gonna do is I'll hold it up to the screen. And then you guys can find it. There it is. It's a number one result. This book has 3,982 reviews, four and a half stars. So let me kind of hold this up here. Guys, I would recommend this book for anybody. Even if you don't have pain, get this book. Let me tilt it so it's, there it is. Can you guys see that healing back pain? The mind-body connection. This is amazing, guys. Look at the reviews. I mean, to get that many reviews that is crazy. Check out that book, though. My wife and I both have read it. We both practice what it says in there. We have both gotten results in there. Matter of fact, I don't know anybody who's read this book who hasn't said it's changed their life. It really will. So if you're getting pains as you get older, check out this book, man. I'm not kidding you. When I was injured on the job, I had to get rehab. And through core exercise, I got pain-free. Do you and Jessica use supplements? Yes, yes we do. She uses more than I do. I don't use that much supplements. I use a little bit. And I'm one of those people that's kind of on the fence. It's like, I don't know if these things are really helping. I don't know if they really do anything for me. But I know they probably won't hurt me, so I might as well take some. That's where I'm at with it. Jessica has a big belief in a lot of these supplements and essential oils and all that. She uses a lot of that stuff. My son uses supplements. He's a bodybuilder, I showed you his picture the other day. Thanks, have had back pain for 30 plus years. Richard, dead serious, buddy. Dead serious. You gotta read Dr. John Sarnas' book. And he's boring, so I would almost recommend getting the audio book. He's really boring. The guy is really boring. But his information is mind-blowing.  I didn't even realize this. I'm not kidding you, please. In matter of fact, if you do, and I hope you do, read that book, come back to me and tell me what you thought of it. Let me know what you thought. He talks about this thing called TMS and he gets into how your mind works and how it sends pains to different parts of your body and how you can cure those things through these little daily mental exercises. Man, it's so worth it, so, so worth it. Thanks for sharing the book, brother.  Do it, do it, do it. Thanks for all the valuable suggestions, peace and blessings, everyone. See y'all tomorrow. We are nearing the end. I'm at, oh my God, I'm at 40 minutes. It's supposed to be at 30 minutes. I think, I set up my own rules. I've done it, I set up my own time. So I am gonna get out of here, guys. We're gonna go out to lunch today. If you follow me on Facebook, I will be posting wherever we eat. Sometimes it's a little hole in the wall place. Sometimes it's a nice place, but we do spend Friday together. We spend that time together. We make time for that. Ordered and only 6.19 pounds. Thanks, Richard. Thank you so much. And, buddy, I know you're gonna love this. I know you are, and it's gonna help you. It will help you.  Will it cure every single thing? No, it's not gonna cure every single thing, but I tell you what, it cures about 99% of stuff. You just gotta read this book, it's mind blowing. So Paul says, have a great lunch today, brother. Packing is going well. Have a great weekend, gang. Cheers. I do appreciate that, guys. I am gonna get out of here. I thank you guys very much for being here. I thank you for your input, and we've got some new people in here. And if you're new, do me a favor. Please subscribe, hit that subscribe button down there. Don't forget to ring the bell. Turn all bell notifications so you're notified each time I upload a video or I go live. Give me a thumbs up on this video. I would really, really appreciate that. That would mean a lot to me. Guys, I will be around tomorrow. I'll be here at 10 a.m., and I'm gonna be talking about Gary Vee. If you've ever wondered about Gary Vee and how he got to where he was, I am not gonna have Gary Vee on my channel, okay?  No, I'm not.  I am not at that level. However, I am gonna give you all the insights, and it will be the next best thing to him talking to you. So join me tomorrow. It's gonna be at 10 a.m. If you're on my email list, you will get emails about that. And I will be talking about Gary Vee. So until then, guys, I will see you tomorrow.


Hi, I'm Zor. Welcome to Unizor Education. I continue my course of lectures about different quadrangles, and today's topic is rectangle. Now, before, I talked about parallelograms and rhombus, which is a specific kind of parallelogram with all equal sides. Now, rectangle is defined as also a specific type of parallelogram, which has additional property, namely the angles of this parallelogram are all supposed to be congruent to each other. Now, in the general parallelogram, we have only opposite angles congruent to each other. These are this to this and this to this, and they are different between themselves. They are actually supplemental. Now, if we are talking about rectangle, then all four angles are supposed to be congruent to each other, and since these two angles in a parallelogram are supposed to be supplemental and equal to each other, as I said, they are supposed to be equal to 90 degrees, which means they are all right angles. All four of them are right angles. Okay, so that's basically the immediate property which we can derive from the definition of the rectangle. So, the definition has the only one particular requirement. All angles are supposed to be congruent to each other. But considering we know the properties of the parallelogram, we have basically proven a theorem that all angles of a rectangle are right angles. And how did we prove it? Well, based on the fact that these two angles in a parallelogram are supplemental. Since they are equal, 180 degrees divided by 2, that would be 90. Okay, so at the same time, I have to mention that rectangle is parallelogram. It's a specific type of parallelogram. Now, that means that all the properties of the parallelogram are true for the rectangle. And as I will be trying to prove certain new properties of the rectangle, I will definitely relate to already known properties of the rectangle, which basically follow from the fact that this is parallelogram. Like for instance, I just used the property of the parallelogram that these two angles are supplemental. And that's how I have proven that all four angles are right angles. So, let me go through other theorems. And again, I will always refer to certain known properties of parallelogram. One is, so to speak, converts. If you know that this is a parallelogram and only one angle is equal to 90 degree, then all other angles will also be equal to 90 degree, by the way. But what's important is that this is rectangle, which means all angles will be equal to each other. Now, how can I prove it? Again, I know that this is parallelogram. So, if I have proven that some geometrical figure is parallelogram, and I have noticed that one particular angle, let's say this one, is at the right angle, then from the properties of the parallelogram, I know that another angle is also 90 degree, and then another, and then another. And that's why all of them are 90 degree. And that's why it's not just any parallelogram. It's the parallelogram with all angles equal. And that means it's a rectangle. Next. Diagonals are congruent to each other. Okay, how can you prove that these diagonals are congruent to each other? Well, actually, it's quite simple. These triangles, A, B, C, D. Let's say A, B, D, and A, C, D. They are congruent. Why? Well, they have congruent legs, and another leg is shared by both of them. And since these two triangles are right triangles, this angle is 90 degrees and this is 90 degrees. So we have congruence of two triangles, A, B, D, and A, C, D, by two legs, two cassettes. Since they are congruent, the hypotenuses are congruent as well. So in the rectangle, both diagonals are congruent. Next. Sequentially connected midpoints of all sides form a rhombus. Now the previous lecture was about rhombus, and the rhombus is defined as a parallelogram with all sides congruent to each other. Well, let's see what will be if we will connect midpoints here, here, here, and here. Now, why is it rhombus? Well, think about it this way. Consider triangle A, B, C. A, C is the base, and let's say M, N, and M, N is a mid-segment because it connects two midpoints of two sides, A, B, and B, C. And we know from the theory of triangles and parallel lines, actually, that segment M, N is parallel to A, C, and P is mid-segment equal in size to half of A, C. But now consider A, C, D triangle. It also has the mid-segment P, Q, which is also parallel to the same A, C, and also equals to its half. Now, triangle B, C, D, and P is mid-segment, which is parallel to B, D, and equal half of its size, same as M, Q. But now, considering B, D, and A, C are congruent to each other, which I have just proven five seconds ago, it looks like M, N, N, P, N, P, Q, and M, Q all equal to half of either this or that diagonal, and diagonals have the same size, so these sizes are all equal to each other and equal to half of diagonal. So M, N, P, P, Q, and M, Q all are congruent segments, which makes M, N, P, Q a rhombus. All right. Now, here is an interesting kind of auxiliary theory, if you wish. If you have a line and two points on it and you draw perpendicular in both sides, and you cut exactly the same height, then this is rectangle. Now, why is this rectangle? Well, two perpendiculars are to the same line and are parallel to each other. We have learned that from the previous lectures. And they're also equal in lengths, because that's the way how I constructed these two points. I have exactly the same lengths. So these two sides of this rectangle are parallel and congruent to each other, which makes it parallelogram. Now, why is this parallelogram a rectangle? Well, obviously because this was perpendicular by construction, right? So that's why this is rectangle. All these angles are 90 degrees. Okay, so this is proven. Just keep it in mind, and we will use it in the next problem. So again, two perpendiculars of the same size to the same line make a rectangle. So what is the next theorem, which is I'm going to prove? The line to which we draw through midpoints, opposite midpoints of a rectangle, is its axis of symmetry. So this side is symmetrical to this. Well, obviously the line through these midpoints will also be the axis of symmetry. Now, how can we prove it? Well, think about this way. A, D segment, A, M, and P, D are two perpendiculars of the same size. Now, why are these the same size? Because these are midpoints, so the height is exactly half of the size of the rectangle, and these sides are congruent to each other. So A, M, P, D is also a rectangle, which means that this is the right angle. So is this on this side. So let's consider points A and B. They are on the perpendicular, since these two angles are 90 degrees, so A, B is perpendicular to M, P. And also the lengths of these two segments, A, M, and M, B, is the same because M is a midpoint of A, B. So A and B are symmetrical by definition of the symmetry relative to the axis M, P. They are on the perpendicular to the axis and on the same distance from it. Same thing, C and D. And that's why the whole rectangle, if you will reflect it relative to M, P, B will be in A and C will be with D. So the whole rectangle is symmetrical relative to this reflection. And obviously, relative to this reflection, this line as well. Okay, that basically concludes my specific properties that I wanted to talk about, about rectangles. Not many of them, because most of the properties rectangle inherits from the parallelogram and it adds something new primarily related to the quality of the diagonals and symmetrical points, etc. And the fact that these are all right angles at the vertices of this rectangle. So the only thing which is left actually is, for the next lecture, is squares in the area of quadrangle. So have a couple of words about squares. Anyway, that's it for today. Don't forget that unizord.com website contains this and many other lectures. And I do encourage parents and supervisors to use this particular site to control the educational process of their students. I mean, obviously, students can go and just, you know, listen to any lecture and do whatever they want with the website. But for the parents and supervisors, there is a way to really control the educational process. You can enroll your student into a particular program. You can check the exams, the scores, and you can pass or fail the student based on the score. And failure will, you know, it will cause probably the repetition of the lectures and the problems, etc. Going through exams again until everything is perfect. Okay, so that's it. Thanks for today. Thank you very much. Bye-bye.


It means they also have the biggest mounds. I was gonna say they have the biggest decks, but, you know... No, I keep mine pretty small, you know. Small and hidden. You gotta be a grower, not a shower. Exactly.  There's a dude with a ladder right outside my window. Hello? Oh god. He's just gonna be like... He's just gonna like, tev on the window? Yeah, maybe. You'll be like, excuse me, ma'am. Miss? After closing my window, I realized that the window was the only source of light in my room. Oof. So I had to go turn on the light. This sounds like a storytime with Aurora. Do we really need one of those? You're just replacing Finn now. Storytime with Aurora. No more storytime with Finn. It would be funny if he falls off the ladder, but only slightly. Oh my god. What?  Oh god. Oh gosh. This is exciting for you. I don't know. Something dies mid-session. That's not my fault. You take no responsibility? Okay, fair enough. Yeah.  They're like, quack, quack. These don't say quack. Yeah, they do. No, they don't. In my land, they say quack. They don't go honk at all. In New Zealand. Yeah. You know, it's actually not New Zealand, it's New Geese Land. Get it right. You start terrifying. I was chased by a duck one time. In fact, my girlfriend was chased by a duck and nearly bit her. Fun fact. I was at Disney World and I told my friend there was a duck behind her and she started making fun of the duck.  The duck's going to attack you. And she's like, I dare that duck to try me. I dare him. And then the duck like swooped at her face. It's basically Aquila from Pirate 101, but like on steroids. Oh, bold of you to assume I played Pirate 101. You bold of me to assume anybody did at this point. I played it at launch for like a month. And that was it. Yeah, I've completed it twice.  Exactly, only twice. You know, I'm considering doing it a third time, but you know, maybe, maybe. If you see him falling at least send a video of it of make great content. I don't know if I could take out my phone fast enough. Do you not have like a phone that's just perched at the window just to make sure your phone just perched at the window always recording? Exactly, just to make sure, you know, can never be too sure. You're asking a little bit too much. Oh, I'm sorry. I don't know how much you ask of them, but I'm pretty sure it's not this much.  Okay, here we go. Let's do this. Oh gosh, I'm a bit nervous. I'm a bit nervous, not gonna lie. Oh, is there good music or boss combat? Oh, there's good music. Oh, I like. Okay. Here we go. I'm not full health, so that's good. Good start. Boss combat one percent. Mine went from one to 99. So that's fun. Well, okay, you didn't need to, you don't need to show off. Okay. I just thought, you know, flexing always good to do. He's actually really huge. Like he tall, he a tall boy.  Yeah, I didn't realize how tall he was, you know. Okay, at this rate, it seems like I'm gonna be hit with the iron sultum. I do have a shadow clip though. So luckily, hopefully I can get a Lulu and we should be good. Geez. It does so much. Holy moly. Yikes. Oh, guess what? I just got a notification. How to craft this gauntlet. Oh, wow. Wow, who would have thought that? Who would have thought? Okay, I do have a Lulu in hand. I need an enchantment for it. So I've discarded basically everything. Hopefully I can get it next and then heal myself. That's the plan here. All right. Sounds. That is the plan. I can bowl once I get a Shad. So that's good.  I'll try not to. Hopefully my resist can come clutch. Hopefully. Fingers crossed. Luckily, that's just a death trap. I have a feeling that as soon as you leave me here alone, the fight's over. Yeah. I have a feeling with that too. Yeah. I do have a sacrifice in hand though as well. So that's not too bad. Not too too bad. Could be worse, you know. Okay. I got an enchant for the shat for the Lulu. So do we want to just both hit? Yup. Yup. Not taking any chances. Just gotta go. Hold on. Let's go. Yeah. I think he's going to do his eye and salt him this round. So hopefully we can kill him. I'll be full health again, which is good. I really hope you can tank it. Yeah. I mean, if I'm full health, I should be able to stun resist. Hopefully I can stun resist. You got it. When I said stun resist may come and clutch, this is what I meant. Please. Oh, God. I have to stun resist this. I have to. Jesus Christ, he's actually quite big. I didn't stun resist. I'm dead. I am dead. I am dead. Cause he's eye and salt in the end. I have less than 3k health. Well, I have 355. How do you think I feel? No, don't crit. Oh, God. Oh, 53. Don't hurt me. No. No. Hey, crit. Uh-oh. Oh, no. Don't worry, guys. There's bull. Don't worry. I might jade. Oh, God. He was not expecting this. Hey, crit. Can I please get a crit as compensation? Yeah, crit. Nice. There we go. If you kill, that would be good. Okay. He's nearly dead. That he blocked. He is sentinel. So of course he's gonna block. But he's gonna take extra damage because of the thing. How much did you do on the boss? Big resist. I don't know. Yeah, you're dead. You're dead, mate. You're dead, mate. Okay, I'm gonna jade. I'm gonna jade. At least we know. At least they know. We know they hit hard. Sir, I was full of dread as soon as your character model loaded in. I don't know what you're talking about. Same. I'm surprised he didn't cast eye and salt on.  So, you know, I might as well not flee.  I mean, it didn't really help. Oh, jade next. I think that's probably a good idea. Oh, hello. Oh. It's a puppy. It's a big, bad balance puppy. He crit. Uh-oh. Oh, he blocked sand at you. No, we're fine. Yeah, it did nothing. We're fine. Yeah, no damage. Yeah, no damage at all. Let's see. 694. Jesus Christ. It's okay, guys. Times three. Oh, my God. Can you kill? You can kill the minion. One of them at least. That's good. I bet her. No. The intercept is too much. Intercept is too strong. He died. You killed one of them. Yay. But the unsightly one's still there.  You've got to cast bugs. No, don't worry. This is my line of defense. It's a breeze. That's a nice impact, you know. Oh, at least he changed the bubble. So that's good. Bugs won't do as much now. Bugs won't do enough. Oh, you might die from the dot, even if he didn't hit. Oh, two dots now. It's another puppy. You know, dogs just love me. Yeah, they do. Critt. Whoa. Be careful. Oh, no. Be careful. You might die. Oh, I did nothing. It's fine. Just kidding. Oh, God.


Hello and welcome to the Media Centre at the Australian National University. It is my great pleasure today to welcome Professor Michelle Ryan, who's Dean of Postgraduate Research at the University of Exeter in the United Kingdom. Welcome Michelle. Thank you. Thanks for having me. My pleasure. You're perhaps best known for your research into what's known as the glass cliff whereby women and other minority groups are more likely to be placed into leadership roles in, I guess, risky or precarious situations. Could you please tell us a little bit about this research? Yeah, I guess the research is really interested in what happens to women once they sort of break through the glass ceiling. So what happens to those few women that kind of make it to the top? And what we've done is now about ten years' worth of research to really look at the types of positions that they're in and most importantly the circumstances under which they're appointed. So we've done archival work, so looking at the FTSE 100. So that's the top 100 companies on the London Stock Exchange. And what we find is that, certainly in the study that we did, that while men tend to be appointed at all different times in a sort of company, sort of cycle or financial performance, women actually get appointed after this really sort of big dive in company performance. So when their share price has been falling and falling and then women get appointed to their boards of directors. So it's a really interesting sort of finding which we can then back up with experimental work as well. So we've shown with all sorts of different scenarios, all different notions of leadership, all different types of participants that if you describe a company that's in crisis or a situation that's difficult or a role that's kind of risky and precarious that they're much more likely to choose a female candidate over a male candidate even though they're exactly the same. So matched on all dimensions, equally qualified for the job. And so we call this the glass cliff. So the idea is that these women are very high up, that they're in these top leadership positions, but because of the crisis, because of the poor performance, there's this element of risk and the idea that perhaps they're teetering on the edge even though they're really up high. OK, and have you found that in your own life? That's an interesting question. I think, you know, I'm particularly interested in research that I can identify with, I guess. So I do work on work-life balance because I'm particularly interested in having a work-life balance. And I do work on gender and leadership because I take on leadership roles and being a woman as well. So I think it's interesting whether it really mirrors my own. I think I've certainly had some difficult leadership positions. In the UK we have a research excellence framework where we look at the performance of research across universities and that determines how we allocate our funding. And I was put in charge of the research excellence framework for five of our units of assessment, sort of five of our subjects that were the most disparate subjects you could find. It wasn't that they were performing poorly, but actually just getting your head around all five of them at one time for a job that was, you know, really high stakes was actually a pretty tough one. I can imagine. It's interesting that you've tried out the glasscliff theory in sort of experimental situations. I wonder if you could talk a little bit about that. Yeah, so we do it with experimental scenarios. So as I mentioned before about looking at the appointment and who you would choose. The other thing that we do is we use sort of social psychological experiments to understand the processes that might be underlying the appointment as well. So we know that it is something about the selection procedure, but then I guess the question you could say is, well, why? Why are they selecting them? And we've done some really interesting work that shows that our stereotypes about gender and our stereotypes about leadership play a really important role there. So way back in the 70s there was some real classic research that uncovered the think manager, think male association. So this is the idea that when we think of what it means to be a good leader, the sorts of traits that come up are the same traits that we use to describe men. So it might be things like being objective, being ambitious, being forceful, being objective, all of these sorts of traits that are stereotypically masculine. But what we find is when we say what sort of leader would you like in times of crisis? What sort of traits would be appropriate? What's really interesting is that we don't get this think manager, think male association. What we get is a think crisis, think female association. So when things are going badly, instead of wanting the forceful, ambitious leader, all of a sudden we want the understanding, kind, good communicator. And these are all traits that we stereotypically associate with women. To what extent do you think that's men stepping back from difficult situations? I think that's a really important point. So I guess if we just look at these stereotypes, it could be a really positive explanation for the glass cliff. So women are really good at crisis, so let's bring them in. But I think you're absolutely right. I think there's also an element of a glass cliff being a bad, risky position, and that men might say, actually, I don't want that. I'll wait for the next position to come along. But we know that women don't often get offered leadership positions. So perhaps if a risky and precarious position comes up, that they might feel obliged to take it or they might feel that it's their only opportunity. OK. What role do you think unconscious bias plays in all of this? Yeah, I think what's really interesting is all these stereotypes that I've been talking about are absolutely subtle and relatively unconscious. So if we ask people, why did you choose that person for this crisis position? Why did you choose her?  They'll never, ever say that. They'll often point to something in her CV, in the mock-up, in the scenario that we've done, and say, oh, she'll be really good at that. But of course, because it's an experimental study, we counterbalance the CVs. They're exactly the same across the sort of studies. So there isn't actually anything individual there. And the other thing is if we make gender salient, so if we make it obvious that it's a study about gender, then the effect disappears as well. So it really is something that's unconscious. These are the stereotypes that we have in the back of our minds. And what's also really important to know is it's not just men that hold these stereotypes. Women hold them too. And when we ask women to do these studies, they do exactly the same thing as men do. So it's not horrible men putting women in these risky and precarious positions. It's our stereotypes that we have as a society about men, about women, about leaders that really underlies the phenomenon. Interesting. Well, that sort of leads me on to thinking about what's known as the opt-out revolution, talking about women actually opting out of these kinds of leadership roles. Do you think that's a real thing? And do you think it's just another way of blaming women? Yeah, I think that's a really interesting question. So if you look at the sort of literature on gender equality, but also if you look at the public commentary, there's been this real shift. So I think for many, many years we were talking about the barriers that women faced. So it was the glass cliff, it was the maternal walls, the glass ceiling, all of these things. What are the barriers that are put in the way of women? And I think what's really interesting in the last 10 years or so, there's been a shift to the choices that women make. Now, on the one hand, I think this is great because suddenly we've got women as agentic objects that make decisions themselves, that they don't just have things that are done to them, barriers that are placed in front of them. But I guess what I worry about this shift is that it suddenly puts all the onus on women. So it's no longer about discrimination or the context or the organisational culture, it's just about women's choices. And The New York Times did a really interesting article that they called the Opt-Out Revolution, where they were talking about women choosing to leave before they made it to the top. Now, I absolutely believe that women do make these choices, but I think what's really important is that we don't have an either-or. It's either barriers or it's women's choices. I think the really important thing to note is that women make these choices in a context. And it's a context that includes barriers as well. So if women say, oh, actually I don't want that leadership position, it could very well be because they don't feel that they could make it or that the stereotypes tell them that they can't make it. So do you want to put up your hand and say, yeah, I want that thing I can't have? Or do you actually say, well, I choose not to have it? Just because it's a choice, though, doesn't mean it's an entirely free choice. It's constrained by context. Okay. So if you are in a leadership role in an organisation, what are the, you know, one or two things that you think it's most important to do or to put in place to promote gender equity in the workplace? Yeah, I think that's a really hard question in some ways, because if there were simple answers, I think we would have absolutely dealt with it by now. But I think a lot of it is about visibility. I think because a lot of these decisions, because of the bias is unconscious, I think anything that can bring it to the surface and make it, I guess, talked about make it more visible, I think is important. So I think it is important, not just for women to discuss it, but for men to discuss it as well. I think the UN has a brilliant initiative at the moment, which is really for she initiative, which is that it's not just about women trying to promote gender equality, but men as well. So I think bringing it to the fore and making it visible is important. I think for women, understanding the context in which they make their decisions is really important as well, because I think a lot of women themselves think that they're making very free choices about what they want to do. And I think understanding the constraints around that's really important. I think an example is looking at the context and looking at the long-term context as well. So a lot of the decisions that perhaps prevent women from reaching the top are often around maternity leave or when they come back from having children, of course, not that all women have children. And I think there's some really important decisions that are made then. And I think looking at the context in which those happen is really important. So a lot of women might say, well, I'll decide to stay at home because my salary won't cover the childcare. Now, I think that's a very valid economic decision in some ways, but I would raise a couple of questions around that. So one is why should your salary pay for the childcare? So surely at best it should pay for half of the childcare and your partner could pay for the other half. But the other one is looking at that very, that economic decision short-term. So we know that women's decisions to stay at home, although perfectly valid decisions and ones that we would support, but we know that that has an economic impact 20 years down the line. So just looking at the trade-off of childcare versus income over, say, a five-year period isn't really the pure decision we need to be looking at. We need to be also looking at women's careers in the future. So I guess that's just a couple of little concrete examples of how we make the decisions ourselves and how we might use the context to inform them. And I think the other thing that I would just say is that I think women's networks and mentoring and support networks work really well as well. I think women can often be quite isolated in the workplace, especially when they start to climb the ladder. And I think having networks where women can talk to each other, often perhaps across organisations or across different areas within an organisation, can be really helpful as well. OK, and perhaps just to finish off, I was wondering if you could tell us about the work that you're currently doing in this area? Yeah, I'm really interested in work-life balance at the moment. So that's partly because I have a seven-year-old child and I think work-life balance is always going to be attention there. I love my time at home and I love my time at work. And so there's always that struggle. And when I read the literature, what's really interesting is that struggle is often talked about and researched in terms of time. So how much time you spend at home versus how much time you spend at work. And I think that's absolutely important. And that's where a lot of our policies around work-life balance comes from, things around flexible working and work from home and job share. These are all about how we can balance time. I guess what I'm also interested in is how one might balance identity. So who I am at home versus who I am at work. Are those things compatible? Can I move between them easily? Or might they be in conflict? Or are they a little bit different? And I guess what I'm really interested in if we focus on the parent-hood aspect is being a mother and a leader. Are those things compatible with each other?  Is that easier to move between those two roles? And so I'm really interested in work-life balance. Much more in terms of balancing identity, balancing who you are instead of just balancing time. That's fascinating. Anyway, we will look forward to that. What timeframe is this research being? So we've done a bit of research on this so far. So we've got a lot of pilot data. We've given a number of presentations on that. I'm just working on a paper at the moment. So I guess watch this space over the next 12 months or so. OK. Thank you very much. And thank you for your generosity in answering our questions today. Thanks very much, Shirley. Thanks.


So I am the co-author of this book, Grubb Ideas for an Urban Organic Kitchen, and it came out in 2006. I'm pretty tired of reading from it, so I won't be reading from it today. But I will say, similar to Elizabeth, you know, my work is very influenced by art, culture, music, and I really try to bring all that together. And so in the book, not only do we have essays that talk about industrial agriculture and its effect on our health and the environment and local economies, but we have these original recipes that I created, and each recipe has a suggested soundtrack of music to listen to that either inspired me or that I think people should listen to when they're eating the dish. And, you know, original woodcuts depict in the fourth season, so some cool stuff. I won't be reading from this. My new book, Vegan Soul Kitchen, is coming out in March 2009, so I can't read from that yet, but I will be reading from an essay that I wrote, and it's really an extended kind of rant blog posting that I wrote in reaction to this study that was really vilifying African-American cuisine and, you know, kind of painting it as the bane of the health of the African-American community. So I submitted it to this website. It had over 100 comments, MSAN.com, put it on their web, their I'm home page, and then Edible San Francisco picked it up, so I'm going to just read some of it, because it's really the basis for a lot of my thinking around my next book. It's entitled Reclaiming True Grits. I probably took up four minutes of my reading time by all that. Mentioned Soul Food, and you'll hear scores of health and medical professionals claim that it is the downfall of the health and well-being of African-Americans. It is true that African-Americans have some of the highest rates of obesity, diabetes, heart disease, and some cancers of any group in the country. But frankly, I'm getting sick of soul food being held evenly, partially responsible for this. The majority of people imagine the traditional soul food diet as unsophisticated and unhealthy fare comprised of high-calorie, low-nutrient dishes replete with salt, sugar, and bad fats. But rather than vilifying traditional soul food, let's focus on the real culprit, what I like to call instant soul food. Take instant grits. Mass production and distribution have diminished the original product's superb quality and have obscured the distinctive characteristics that make down-hold hominy so darn desirable in the first place. I'm from Memphis, Tennessee. And the taste of instant grits boxed up in a factory can never compare to the complex, nutty flavor of grits that have been stone ground in a Mississippi mill and slow cooked. So it's understandable that those who have only had that watered-down stuff read many of my friends in New York City, scoff at the mention of grits. Similar to instant grits, instant soul food is a dishonest representation of African-American cuisine. And to be clear, when I refer to soul food, I'm not just alluding to the processing, packaging, and mass marketing of African-American cuisine in the late 1980s. I'm also talking about the oversimplified version of the cuisine constructed in the popular imagination in the late 1960s. Real soul food is good for you. The term first emerged during the Black Liberation Movement as African-Americans named and reclaimed the diverse traditional foods. Clearly, soul food was meant to celebrate and distinguish African-American cooking from general Southern cooking, not ghettoize it. But in the late 1960s, soul food was discovered, in quotes, by the popular media and constructed as the newest exotic cuisine for white consumers to devour. Rather than portray the complexity of the cuisine and its changes throughout the late 19th and 20th century, many writers played up its more exotic aspects and framed the cuisine as a remnant of poverty-driven, anti-bellum survival food. Most self-proclaimed soul food restaurants, a considerable amount of soul food cookbooks in the canned and frozen soul food industry, reinforced this banal portrayal of African-American cuisine. Moreover, film and television routinely bombard viewers with crass images of African-American eating habits and culinary practices that further distort and demonize soul food. Don't get me wrong, I'm all for fried chicken, mac and cheese, collard greens and peach cobbler being reinterpreted, but romanticizing comfort foods that should be eaten only occasionally and presenting these foods as standard fare, not only re-writes history, but also normalizes unhealthy eating habits for African-Americans who are unaware of their historical cuisine. To paraphrase food historian Jessica Bihara, soul food was simply what Southern Black folks say for dinner. Sadly, over the past four decades, most of us have forgotten that when many African-Americans in the South ate for dinner just two generations ago was diverse, creative, and comprised of a lot of fresh, geloco, homegrown, nutrient-dense food. When I think about the soul food that my grandparents and their parents ate, I do have some fond memories of deep-fried meats, overcooked leafy greens, and sugary desserts occasionally making camion on our menu, but I also recall lightly sauteed ochre corn and tomatoes from their natural backyard garden in South Memphis. Divine recalations abound of butchered-that-morning-herb roasted chicken from Papa's coop, grid cakes fashioned from breakfast leftovers, and then grilled alongside pulled pork. Madea's chutney made from peaches that came from Mrs. Cole's mini orchard next door, and fresh watermelon purchased from a flatbed truck on the side of the road and served with salt sprinkled on each slice. There are African-Americans like the late chef and cookbook author Edna Lewis, food historian Jessica B. Harris, and Jay Foster, chef owner of Farmer Brown Restaurant San Francisco, who acknowledge a more complex culinary heritage and understand the African-American legacy of being green. It's time, however, that we all reclaim real soul food by learning from elders, rediscovering heirloom varietals, planning home and community gardens, shopping at the farmer's market, eating what's in season, pickling, canning, and preserving for leaner months, getting back into the kitchen and cooking and sharing meal with family and friends. So I'm going to cut it off there. So my new book is Vegan Soul Kitchen, and I was hesitant to actually call it that. I'm not a vegan. I was at one point, but it's actually a marketing term to sell to vegans. But for me, the book is less about the absence of meat and more about this emphasis on fresh, local, seasonal, and hopefully organic or sustainably raised ingredients for taking foods that are these staples from African-American cuisine, but mixing them with European, Native American, and American staples and kind of remixing and reworking to come up with something that's new and creative. So that's what's coming next year. And thank you for hearing me out.


Hey guys, it's Nate, AKA The Foot Accountant. Welcome back to the channel. The market keeps dropping. We have a foot party bag, SBC in the code, a new one. We have got rewards today. There is a ton to talk about more SBC hints, more quote unquote leaks as well for these SBCs that could be upcoming, and this Royce SBC that is changing the market as we see it at the moment. So there's a ton to talk about today. But the main point is, is that this market continues to drop as this whole entire foot of birthday promo is based around SBCs. The player SBCs where you're getting daily, as well as potentially now a foot birthday party bag SBC which has just been released into the code. I'm gonna talk about this, show you the SBC, and why I think it actually could be coming out today. I think if they're dropping this party bag in the code, they could be dropping this today. Now this is legit code. This is not an April Fool's, all right? This is from Foot Watch on Twitter, not an April Fool's, but it could be I suppose an April Fool's from EA. So just keep that in mind. I personally think that we could see this today. This seems like a perfect Thursday SBC that they would release in FIFA the day before another promo, maybe to sync some coins and to sync some fodder out of people's clubs before hey, maybe trying to get them to open some packs for team two of the foot birthday promo which will come on Friday. But the foot birthday party bag contains rule breakers, road to the finals, record breakers, team of the group stage, foot freeze, headliners, future stars, what if, or, and foot birthday players. So it's basically the exact same party bag as last time they just added in foot birthday players. No ones to watch as they're involved here and I think it's the exact same. All those promo teams that I'm seeing should be included, they were included in one before. We also had a gold 83 to 89 rated rare player pack. That's a one player in a pack that is 83 to 89 rated. So that would be potentially an SBC we could see tomorrow but also something they might save until later on. Kind of how we had the 86 plus double and the 83 plus time, or the 83 times 10 released last week that came out on Thursday. I think, unless they're going to get 83 to 89 today to try to get some more fodder in people's clubs that might be an SBC that they do not actually put out. We will see, but in my personal opinion I think it could be the party bag coming today. Now also EA could be delaying this until the weekend and just adding it into the code now since it is April Fools but I really think it makes sense that this party bag could come today. Now SBC fodder before this happening it's already started to explode up. I actually just went out and did a little bit of a club stock myself because fodder was getting very, very low and this is what people were doing on a Wednesday night heading into rewards. People were selling their fodder investments. We've been seeing it all week. The fodder prices have been dropping. Take a look at this Jordan Henderson card who is up at like 32, 33,000 coins. He's literally been falling all week. Tonight these guys got into the 27,000 coin range for the 86s. They got pretty, pretty cheap. Now they're still kind of there but it's obviously starting to rebound back up as people are investing for these SBCs. Now people were waiting until rivals rewards and foot champions rewards when more SIPAC supply would come onto the market to go and invest. But I think these prices that we saw right here were very low. Now I do think the market will dip again at foot champs rewards because people probably aren't saving too many packs for team two. They're just gonna open with a full team of packs right now and I don't think you'll see too many safe packs. So I think you will see fodder per usual get a bit supply to rewards, drop down a little bit but then rise up into the day, into Thursday today with that party bag SBC on the horizon and of course in a lot of people's minds. In forms probably gonna rise up as well. You know, you're probably gonna see 84s moving up a very high amount because for a party bag SBC somewhere around like 100,000 coins so maybe an 84 rated squad with a team of the week or two team of the weeks it seems to be right around the area where EA could price this. Maybe they'll make it a little bit more expensive since foot birthday players are included. I hope they don't. But we know, right? These are the scam bag SBCs as we call them but everybody goes bananas for these packs.  I see that guy pop up so many times from these SBCs but everybody's still gonna do it, right? Cause you have the potential to get a foot birthday player, right? Now let's talk about these cards. Is everybody is buying up fodder and preparing for that SBC? What's happening to the rest of the market is people are panic selling these cards right before rewards and of course with that SBC coming out. Now again, right now people have been selling these cards all week. Not just these, right? Players across the game out of pack special cards have been getting destroyed this week. They've been going down every single day. There's panic selling every day into 6 p.m. content with that new foot birthday SBC coming out and these prices continue just to drop lower and lower. Sock is 1.52, right? Anthony, 328,000 coins. This guy used to be 500,000 coins like a week and a half ago. So you're seeing some cards that have bounced up too because the SBC links like Newhouse and Bastoni linking to Royce Podolsky and Ozil for Newhouse and then Bastoni linking to the main man Vidal. But you're seeing a lot of this stuff continue to go down and continue to crash in price as everybody is focused on SBCs and these player SBCs that keep putting out that are good value, right? Specifically for these foot birthday cards. Again, I talked about it yesterday. I think these cards are gonna get supplied tonight. Then have the potential to rise back up a little bit into the day on Thursday. But if a party bag were to be released again on Thursday or released on Thursday at 6 p.m. today, I do think you would see these guys maybe dip back down again with the Marquis matchup supply. So these guys are down a decent amount. I mean, look at Tiago, 475. This guy was literally 500,000 coins almost all day on Wednesday. He was 525, went down to 500, back up to 511 and it's now been dropping after the content dropped because people knew rewards is coming, supply is coming. So some of these cards are gonna get packed tonight. They're gonna bounce back up like Sanay and Aki Williams. Probably Tiago, Mendy and Vardy would be the ones. If I had to guess, it could make a nice little bit of a rise. Maybe some of the lower tier ones like Sambia and Hermoso because those are really good value cards for the price. I might see those bounce back up a little bit but with Marquis matchups coming out and a potential party bag SBC coming today as well, I would expect these cards to probably go a little bit lower in the second half of the day on Thursday as well. So just kind of keeping that in mind. And let's just talk about this for a second. Will the market bounce back? Is there gonna be enough demand today for people to buy teams and stuff like that to see this market bounce back? By the way, new team of the week, decent value to be honest with you.  A decent okay team of the week. Actually, to be honest, there's a lot of walkouts, a lot of higher rated informs. So that's nice for, you know, if these do get supplied on the market for some fodder. I mean, I think there's 11 players in here that are walkouts. So that's okay. At least you have a decent amount of 83, you know, 84, 85, 84, 82, 84, 85. So like, I guess you could say SBC fodder almost informs Kudus is probably about fodder range. Aureus fodder is an 83 rated card. So that's decent for the team of the week today. Not the best for Redpix. Kimmich is probably the number one guy from Redpix or Dembele, but Davies is not bad. So not the worst team of the week ever. But I do think you will see some of the market rebound back day because everybody has been in such a mode with these player picks. And I think people are gonna kind of have to snap out of it per se and maybe buy some cards for their week and league teams. Now, some cards that I'm really keeping an eye on because I think we saw a really big rise on some of the links to that SBC Vidal that was released earlier this week. And I think you're gonna start to see, you've already saw the rise on some of these German cards, but I think some of the German cards are gonna continue to keep rising up because these cards right here have got a lot of hype. And this Royce SBC is gaining a lot of traction. Now I did the SBC myself and he is very, very, very good. And I think a lot of people are gonna end up doing this SBC too, because if you've done Podolski, if you've done Ozil or both of those players, which I have done, it makes for some nice links in a squad.  So I think that you're gonna see a lot of these Bundesliga type cards, maybe the center backs in particular. That's why I'm keeping a close eye on Klostermann, keeping a close eye on like Delaney, or maybe this Frieze Gussens, right with the Serie A links kind of combining. I wish I had coins to bid on that, but I just went in on some fodder to stock the club. So now I'm broke. But I do think some of these German and Bundesliga cards that have not risen up too much yet have potential to go a little bit higher today because everybody's gonna be focused on those types of links today for building out their teams for the weekend league. And also, you know, some of these links that have risen a lot because of the Vidal SBC. Because Vidal has been very, very popular as well. This Parrot Stitcher's down at about 390,000 coins. He was up at about 450, 460K at his absolute peak. You know, you have like Frieze Laltaro Martinez, that Bastoni card that we looked at. If I'm gonna be doing any Thursday flips today or expecting any cards to rise post-rewards, it would be these sorts of cards. And it probably would be a pretty short rise. It probably would be until 6 p.m. UK then when that party bag does come out. This is what I want you guys to focus on. If the party bag does come out today, there's gonna be plenty of market movements. Now, right now I've got my coins tied up. So I'm gonna get my coins liquid and maybe try to get some profits and flips after rewards. One thing you really wanna keep an eye on are those cards that are inflated right now due to the links of Royce, of the German SBCs that are being very popular right now, and Vidal. Because if players like this Newhouse, let's say this guy goes to 200,000 coins today after rewards. Right before 6 p.m., he's 200K. You take your cash, you buy right now 180. Boom, there's a nice little bit of 10K per card. That's a nice little bit of profit on a Newhouse card. I think 200K is very possible for this. Although it is a little bit invested in, I think it's very possible. Look how rare he is at 200K, right? So, I mean, you might see a card like that go up today, but if there is a party bag SBC, you will see people panic sell cards like this that are needed and that are hyped up and that are used in linking teams together with the brand new SBC players. People will panic sell some of these cards to go do that SBC and you will see these prices fluctuate. Kimmich, 183. He's been over 200,000 coins for a nice while. That's a nice undercut right there at 183 even. So, keep an eye specifically on some of those German and those Serie A links that have gone up a lot because of Vidal and because of Ozil Podolski and Royce. Now, the one thing I will say is today's foot 15 SBC is supposed to be Gervinho, which Gervinho is in the Serie A. So, maybe even some more rise on the market for some Serie A links if the Gervinho card today is really cracked and if it's really cheap. Now, I do want to speak about this a little bit more because we have the new hint released today, right? Foot 17 center mid and this is another thing to talk about in that the Renato Sanchez leaks that were talked about for this coming foot 17 SBC are again looking to be pretty accurate. So far in the past three days the leaks have been true with these foot birthday themed SBCs and we have more leaks coming out about the promo team that could be released on Friday as well. You know, guys like Sterling Awar, I think Modric, Adama Treore and I think there's one more that I'm missing. Ryan Kent are supposedly the second team. Now, as we have not missed a day yet for these foot birthday themed SBCs just a kind of quick note on this and I'll talk a little bit more about it tomorrow too is the fact that the second week of foot birthday since this was a full one week team one's always one full week, right? Team two, if it's gonna be only a partial team in packs in my opinion, it makes sense now. Why? There's 12 foot birthday player themed SBCs for a two week promo. They're gonna end that second week early. They're gonna end it probably on a Wednesday so they can release an SBC every single day and then we might be looking at a new promo next Friday. So not this upcoming Friday, not tomorrow but next Friday we might be looking at a new promo or maybe just a quiet Friday after foot birthday but that's kind of what I'm gonna talk about a little bit again today was the potential for that schedule and that timeframe and I had an objective pack here which is gonna supply my club with some non-reels which will make for more 81 plus player picks. Now today at Rewards as well, they're gonna have of course more supply on those rare and non-rear cards from people opening their foot champions rewards and division rivals rewards. So as you're looking to do maybe some player picks today or craft some SBCs, continue crafting Royce or Vidal, Lars Bender, I'm gonna get this done for my team myself. So watch if those rare golds drop at all today. That could be a great time to get in and do some 81 plus player picks specifically because if that foot birthday party bag SBC does come out today on Thursday, then I do think you will see an opportunity to grind those 81 plus player picks like everybody else is doing on this game right now. To see that party bag will be a little bit easier if you can craft it in that sort of manner. But again, this is why the market's gone down. I've been stressing this all week. It's this 81 plus player pick. Every single YouTuber, streamer, content creator, person on Twitter that I see talking about like what is going on with the market right now, everybody is just talking about how these player picks are making crafting SBCs so much easier and everybody is buying players to go and do those player pick packs. So that's why you're seeing the market drop down so much as people are submitting all their coins, they're buying cards. I did 70,000 coins worth of those 81 plus player picks today and that literally crafted me. I got two 89 rated cards and 88 rated card. I packed foot birthday Huanhee Chan from literally nine picks, right? I got two 89s and 88, I think another 86, couple 85s. It was ridiculous luck to be honest, but that's why I was able to get Royce done from my club today and still have some players left over. It was because those picks are so cracked and again, it's no secret. Everybody's doing those, but again, that's just why the market is going down so much. But if you focus, if there is panic selling, focus on those meta cards and those cards that people are using to link players together. That was a great deal for Goosens right there. The Dortmund links, the German links and the Serie A links. I think that is a huge place to look if there is panic selling today. Those cards will be the first to rebound into Friday as people play division rivals to get their packs and stuff for foot birthday and also foot champs this weekend and getting their teams ready for that competition. So crazy stuff going on in the market right now. I'm gonna get my coins, sell that Zidane, sell that Rivaldo, sell the cards that I have specifically before content tomorrow. Hopefully the market rises up a little bit, which I do think that it will on some levels, but I also think you're gonna see fodder rise up a lot too. People are gonna get prepared for that party bag SVC. So those are all my thoughts. If you have any of yours, drop them down below in the comments. If you like this video, give it a thumbs up and of course subscribe. If you're new, it's been Nate the Foot Account and I'll catch you guys later. Peace out.


Thank you so much for being here. This is the fourth Highline College national poetry month celebration and for those of you who have taken in all the broadsides you can see what an amazing celebration we have. That's not important but they call me brother to the night and right now I'm the blues and you're left by trying to become the bunk in your right and this sky nodding like a dark tie where a coffin is just another coffin until someone at a funeral calls it a wooden overcoat a social media storm of likes and dislikes you tag me and poke me yet there's no emoji that you cause me this is the city that saw the raw mass of me the quick and slow of it's thickest at night heart pounding feel something sweat runs with the salt and the blades that's what you think you know from textbooks and media don't meet my criteria no it is not going away it is just taking a seat in the back row for now emotion is what you feel desires in your heart the clouds are gone my kingdom lost i'm nobody at all my own rebirth music ain't about getting paid it's not about getting laid being delicate but also strong as mother's nature being poetry it's one of the best ways to express thoughts ideas and concepts and then you put your feelings into it and then when someone else is reading they're able to understand it and they're the best part actually as well poetry month here at Highline has been a great honor and it's been a great journey to just continue on this this great collaboration with Highline


The weather forecasters said it might snow tonight, or rain, or sleet? Why don't they know for sure if tomorrow will be a snow day? Predicting what form precipitation will take is actually pretty tricky. As precipitation falls thousands of feet, it can encounter air at different temperatures that change its form. Because water freezes at 32 degrees Fahrenheit, 0 degrees Celsius, if the temperature rises or falls just a few degrees, it changes the type of precipitation. If the air temperature between cloud and ground is 34 degrees Fahrenheit, that means rain. Just a few degrees colder might mean a snow day. Hooray!