Okay, so I'm going to just start by telling you a little bit about myself as you heard I'm a landlocked surfer That's me over there in Namibia at probably the most incredible natural Thing in the whole world that wave breaks like that for two kilometers. I'm sure most of you have no idea what that means, but It's amazing That is me at 19 years old when I left school. I didn't go to university. I have no tertiary education I'm completely self-taught and so I left school and Are very naively thought that I would have a super successful clothing business. So I started a surf clothing brand That was that there and that was about 20 years ago and I'm still Starting businesses like that Warwick dude who said he's done 17 of them and failed. I haven't done that many But that's basically life Okay, that's my beautiful wife Lindsay She is a sign language interpreter at Vitz University, which is partly why we live here in Johannesburg Those are my two kids summer and Ezekiel Yeah, and they're awesome cool, so that's a little bit about me The feast and famine cycle and why it sucks Okay, so the feast and famine cycle does everyone know what that is I'm sure you do if you're in this room. Okay, so I've been doing it for 20 years basically It's like when you get a Big job or a whole bunch of big jobs all at once and then the money comes pouring down and you think this is it like I've made it and then two months later, you've literally got no work and it's dried up and you've had to learn the skill of Not spending all that money when it comes in so when my wife and I got married She worked with me in the business. I had at the time which was basically doing graphic design and video production and so we made videos for government in the Eastern Cape and They would typically pay nine take 90 to 120 to 150 days to pay and some of those jobs were really lucrative But there were months where like I would make 500 bucks and then there were months where I'd make like 85 grand You know, so that's kind of the feast and famine cycle and you have to learn how to Live well below what your income is on those? harm months and then Learn how to like so that you'd have money left when there's nothing, right? So what I'm talking about today is how some different ways and one sort of way in particular that we can Employ so that we don't have to live that feast and famine cycle so by generating recurring revenue So whether that's monthly recurring revenue or annual Okay, so this is my current business called Lonely Viking Lots of people want to know where the name comes from so I'll just tell you quickly. I started the business by myself I have Scandinavian heritage. I wanted a name that sounds cool. That's memorable. That doesn't necessarily mean anything I was driving in the car. I thought Like really sad and lonely. No, I'm kidding. I thought Lonely Viking sounds cool and I Immediately had an idea for a logo and I was like that's too easy and then I did that logo on the same day So that's the story behind that Currently I have a business partner Martin. He's just sitting over there Him and I teamed up probably about 10 months ago and he's a full-stack developer currently working at Stanobank And so he's got a complimentary skill set and so we work really well together Okay So some ideas for generating that stands for monthly recurring revenue or annual recurring revenue I prefer monthly because I mean you get it every month Even though it works out to the same amount at the end of the year technically, but it just feels better Have you ever heard of this thing called 83.33 okay, so If you take if you can get a thousand clients To pay you 83 around 33 each per month So let's say 84 and that equates to 1 million Rand in turnover in a year Okay, which sounds ridiculous, right? It sounds like okay If I can get 84 and a month from a thousand people that's a million Rand turnover a year Which for some million Rand turnover is like well That's we're just playing games and for other people a million Rand a year is like what the heck Like I literally wouldn't know what to do with myself Okay, but I think it's just interesting and it and if you look at it like this Because a thousand people sounds are quite a lot if you could get 350 Rand a month from 250 people. That's basically it's like a million Rand and to do a Jacob zoomer a million Rand and 5,000 Rand and Okay So 350 Rand per client per month For 250 clients and that's a million Rand turnover a year So the reason I tell you that is firstly because it will probably drive you crazy because it's such a small amount of money That you think I'm sure I can get people to give me 84 bucks But it's also just to get you thinking that like it's not that difficult, right? if you can think of something to do to that Give somebody value, but it's not such an astronomical amount of money that they're like I really don't want to spend it There are a lot of people who can pay you 350 around a month. There's definitely more than 250 of them Okay, so what are some ideas? And the one thing I want to say before I go to the next slide is This often we can think of this recurring revenue thing as good for me But not good for my client because they've got to pay for something Okay, so the basis for this is that you've got to provide value to your clients You've got to give them something that they value that you've not tricked them into to giving you money every month So we're gonna so just keep that in mind when we keep going okay, so Here are some ideas and you've heard from a whole bunch of different talks and the panel You would have heard probably of most of these things digital products is one thing so Like courses like work was talking about These are things you put the work in up front, but they continue generating revenue Obviously if you get sales things like plugins that you can Are subscription based and then product task services, which is essentially taking your service Packaging it like a product giving it a set price And then the most important part is giving rules for the for the consumer the buyer So because what we're used to is providing a service But my client can phone me anytime he wants or she can send me an email anytime she wants The thing with the product task service is that you package it like a product and it's got it's got rules of how the Consumer the customer can use it. Okay, which frees you up so There's a support email address if you want support You've got it you've got to email that email address we get back to you with it within a certain amount of time Something like that, right? So it takes the pressure off of you to constantly be answering your phone stuff like that So if you think of a service that you provide and then turn that into a product whatever that might be Turn key websites which ancient mentioned in her talk earlier And so Martin and I was he building that and the the reason we doing that and I'll tell you Our plan sort of is so we build custom built websites And provide marketing and lead generation and stuff for our clients But we get a lot like ancient was saying a lot of clients whose budget is too low For that service that we provide So then we either turn them away or refer them To somebody actually we've never referred it to anybody we just turned them away because I didn't know anybody who wants to do sites at that price So we building this system that we kind of halfway in They instead of using the WordPress dashboard. They get like a little settings page. They put their Business name their logo they pick some colors with the color picker and it literally Fills in that template with that predefined content. So now part of our funnel is to They fill in a form on our website if they select that their budget is lower than like the lowest that we'll go It automatically sends them an email and it says thank you for your inquiry Unfortunately says it in really nice way. We don't do work for less than that But here's the service guy and then it sends him to a landing page where there's a video that explains to them how it works and so the thinking behind that was that Look, we can't do the work for you because those clients we provide a service where you can pick up the phone and phone us If you need something but you need to pay for the privilege of talking to us like that. Okay, and so Essentially we like we still want their business. We still want their money We still want to provide them with a good service and a good product But we literally don't have the time or energy to do that. So that's the idea behind that marketing services like Organic and paid traffic SEO PPC conversion rate optimization content creation and marketing Some of those things you can get your clients to pay for on a monthly basis with set parameters Like I'll give you, you know this much content or however, you want that to work and Then what I mentioned earlier in the panel discussion what label partnerships So you can basically get somebody else to do that you get a white label SEO and they'll do the SEO for you But the client is on your books. You get a they they charge you a set fee.  You don't know how to do Facebook PPC you don't know how to do SEO But you don't want to send them to somebody else for that you can find white label partners And then you can get them to do the work it stays on your books Some of them have it set up so well that they actually even through the support channel They'll use your support email address and they'll literally act as though they're part of your business And then you just put a markup on that so that means you don't have to upskill You don't necessarily like have to do the work you kind of their salesperson in a way and then You can get some recurring revenue like that This is just an example of like Some way to provide value for clients is to give them stuff that they've not seen before that like makes them understand so if you want to You can tell a client about a funnel and you can tell them okay first you like someone Clicks on a paid ad it takes them to a landing page does this if they do that they go there if it doesn't they go down there and Then there's this whole funnel system and this is actually our funnel for when we get a new client and so you can try to explain that to a client and Then we'll just be like okay.  It's a win-win for you and for your clients Okay, so you are getting monthly recurring revenue and they're getting value and now it goes back to also what I was saying earlier You've got to have the right clients. You could have clients that It's a grudge purchase for them every month because they somehow think they can do it all themselves which they technically can But if you've got the right clients they are paying you for peace of mind and For for taking the trouble of their hands, right? So it really is win-win And then they can be heavily automated which is awesome for you. I love that gift and So basically and I'm gonna show you a little bit of this You can automate almost the entire like most of the steps of the care plans that we offer are Automated so that means we generating revenue But we've got time to spend on on building our processes. You've heard the saying that says a Business owner should be working on their business not in their business Okay So that's that's our goal is that we want to work on the processes of our business want to work on Like the marketing and the sales and all of that stuff But the more time we spend working in it doing the actual stuff. We don't get to work on that So the more automation we can do without being too impersonal is the way to go Okay, so I'm gonna show you these little pricing things from our website You can judge the pricing if you want to you might think we ripping people off you might think it's crazy low That's up to you. I'm gonna tell you what they include So our base one is 350 random month that includes hosting. It's hosted on a VPS It's not on shared hosting Because obviously shared hosting. There's some security concerns We do the WordPress core and theme updates and plug-in updates Which is automated so That's easy We do one monthly off-site backup. So typically these would be clients who like Their their sites on critical. They're not like constantly updating content So they only need a backup once a month and then it includes like a page builder like beaver build or Elementor Because we have the developer license. So then that that alleviates them having to pay for that So we bundle that in and that's one of the ways we provide value Is like you'll see in the later ones we bundle Plug-ins in we get the developer license so that we can bundle that into the package They they don't have to go to the effort of finding out which plug-in to use They don't have to know how to install it. They don't have to pay for it And so because you know how to do this you might think it's so easy. They can just do it themselves It's true. They can just do it themselves But it doesn't mean that you're ripping someone off because they can do it themselves, right that you you providing value They don't have to go and learn And so I think it's great. Okay, and then the next one is 800 bucks a month It includes all of that and then it's a daily security scan. It's got Like extra-hardened security for malware prevention and stuff It's got daily off-site backups and that's those backups are redundant. So they're stored in two different places And none of them are locally because that's a well One's locally to our off-site. Okay, but if you only got a local backup on your server, that's a bad idea So please have a redundant backup There's uptime monitoring and then we get pinged if if their site goes down and we handle it immediately And then we say your site was down, but we fixed it We set up Google Analytics for them. They get a free SSL certificate Provided they hosted on our hosting and then that monthly report I'm gonna go through with you just at the end because it's really important That's part of the main part of the value that the client gets from us Okay, you can see this one is in in dollars So we've set up that page on our website so that it checks the visitors location via their IP address And then some JavaScript changes the price from rants to dollars if they're not in South Africa Just so that we can like we charge less to South Africans because we know what it's like to always pay in dollars And it sucks. So if you from overseas you get to pay a little bit more which we like That one in that one includes So we go a bit deeper with the Google Analytics setup and we set up some goals for them and stuff like that after we've We've had a little meeting and then they get like a more detailed traffic report Then we also include speed optimization, which you could use like WP rocket or swift performance or something like that But the server we run on is also got optimization with Breeze and that other one that starts with the V that I can't remember And then we have a CDN built in there. So the Content is distributed and then we include three hours of support time. So that's basically will update your content for you We'll fix little things, but it excludes major design changes and feature and functionality changes And then this one if I'm honest is there just so that that one looks more attractive But this one's got hourly backups a weekly report two different weekly reports It's got a priority support and unlimited support time But so far nobody's taken it, but lots of people have taken that one. So it was just a marketing ploy, but don't judge Okay So you wondering how am I gonna convince people to go for this? so ideas for getting care plan clients this was difficult in the beginning because traditionally you build a website and you say cool go on your way and then it's like Every time they need something they phone you and you charge them an hourly rate or something like that This just works out so much better and some of our clients use up those three hours every month I'm only use one some use three some months and like 20 minutes some months and none of them ever complained for that like they have the peace of mind knowing that their websites cared for And especially for those where it's critical to their business, which is the kind of clients that we're looking for They know that their sites always up if it's not up we get pinged and we make sure that we Make sure that it's up as quickly as possible if the site gets hacked we clean it But we've never had a hacked site on this hosting so But we will do that Okay, so here's some things you can do now we can talk about ethics later Okay, I know you all hate getting cold emails and stuff, but they do work So you can scrape for emails scraping such a horrible term it sounds so gross, but Basically, we've got one tool that we use where you do a Google Maps search and then the that search Extracts data from Google my business and it gives you email addresses and names and stuff And then we've got an automated system where and so that'll be for like a niche So you can search like dentists in Pretoria or whatever and it'll give you their email addresses and then Martin wrote a path in script that basically Gathers information so it'll get the URL of their website that visits the website a test how fast it loaded Does it have Google Analytics? Is it running WordPress because if it's not we're not interested and does it run WordPress is the WordPress? Version out of date Takes a screenshot and then Based on that if it fails the WordPress thing then We exclude it if it doesn't it gets into like a cold emailing platform That then populates the email with merge tags for their specific data So so called email, you know like I said ethically I don't know where you stand on that But what we find is like if you personalize it, it doesn't seem so Intrusive and so that's what we do. We we put a screenshot of their website and then with some info We noticed your site loads really slowly or your WordPress is out of date or whatever and then That's one way to get clients and Then the other is like communicating with your existing clients or clients that you've worked with before and Communications the key so we did an ab split test of emails One was like a fear-based email and one was like a value-based email And so the one was like what is gonna happen if your site gets hacked or goes down or whatever and We didn't make any sales out of that But the value-based one we made like a whole bunch of sales so My advice would be if you're gonna if you're gonna do something like this and you want to go for Your existing clients it is hard for them because they're like well, I didn't have to pay this money before Why do I have to pay it now? So that's why you've got to communicate that value the fear thing really doesn't work It just makes people annoyed. I think like after I said cold email. I felt like it just got really awkward in you. So Like I said already To to communicate the value Again, we do the bundled plugins. We do the bundled page builders. I'm sorry to the devs I know there's hate for the page page builders, but it makes business sense And then you've got to take opportunities. Okay, and when Dan was speaking earlier. I'd actually Made me think Gutenberg's an opportunity for us to send out an email and say luck, but this is a fair one What are you gonna do when Gutenberg comes and takes your site down because you didn't respond to my last email? No, the thing is you send that email politely warn them send it with a link to an article of what could happen If that happens the first person they're gonna call is you right and then you get to be the hero that steps in there and Sells them something every month for the rest of their lives That was a joke so some other examples are like, you know when recently Google Maps APR like they released a statement and Saying that basically the Google Maps APR is no longer free It is technically free because none of my clients get enough calls for it to be paid for but as an opportunity to say We sent out an email because we had all our clients which is probably not best practice but on our own APR key And so we sent out an email to say collectively we're gonna go over that threshold So you've either got to send us an APR key that we can put into your website Or you can go on to one of our care plans and then it'll be covered Another thing is like Google with the SSL now in Chrome Says not secure knife. You don't have an SSL certificate So because we include SSL in our care plans We send them an email to say if you're on one of our care plans You'll have SSL none of them know how to set up SSL Then we say if you don't want to be on a care plan We'll set up SSL for you a once or fee of X amount And we've gotten a few clients like that and then every time we we Get it like a new plug-in that we use for certain clients. So like a lot of our clients had the free Yoast Plug-in then we got SEO press A dev license and then we sent out an email to everyone to say hey It's being included on everyone who's got a care plan, but it goes to everyone. Okay Cool, I'm gonna have to run through this really quickly. So practically here are three Services you can use To kind of automate this process of a lot of it Okay, so the first one's called main WP and that's a self-hosted one So you've got to set it up. The nice thing is you can pay $399 $400 once off lifetime license and you can use it on as many sites as you like So it's very attractive from that point of view. I'll go through what they do just a little bit There's another one called infinite WP they essentially do the same thing. This is the one we use. It's called managed WP. It's a it's like a Software as a service. It's not self-hosted and I'm gonna run through quickly that with you So that's what it does it does backups you can choose monthly backups which are free you can get daily backups or you can get 12 hourly backups or even like you can get backups that run Like what's that word all the time I can't remember And so that's cool. We use it also for cloning if we have to move sites It's makes it super easy to move websites You can bulk update a whole bunch of Websites all at once all the plugins and you can do that with safe updates So it'll run it you say safe update or run a backup before It updates everything so you can roll back to that if anything goes wrong And it takes screenshots as well and it compares them so it can tell you this page doesn't look like it did before Do you want us to roll back? Which is really cool. It does scheduled updates So you can tell it like every Sunday morning at 3 a.m. Like Update everything. It's got templates, which is like basically you can take a Like your stack that you always use for a client website So all the plugins and themes and stuff and make a template out of it And every time you get a new client you hit one button and it does a an install of everything all at once Tags and labels so we got those different plans We tag our clients like that and then you can just select all the ones for a specific tag and run updates on just those It's got integrations with like Google Analytics stuff like that for the reporting you can collaborate so you can get like VA's and devs and stuff to Be on your team and then that allows them to log into the WordPress back end of each site by clicking a button So you never have to give them a password. They can log in via there Which is quite nice if that's the way you want to do it You can white label the plug-in so in your client's back end if they log in it will say lonely viking Care plan whatever and then the reporting is the thing that we find our clients love And so I'm going to just run through quickly what one of those looks like so it'll have their name And this is actually a real one. I've just blocked out who the client is just because it's their data So you can have a thing there a Little message and then it tells them this is an overview. These are how many updates for run uptime site sessions There's their Google page views The website's clean. It's got their page score Speed score it tells them all the plugins that were updated and how many times Themes okay, that doesn't run on 2017 But the other theme was not updated in those in that month It tells them your site has a hundred nine restore points thirty nine of those were made this month That's the most recent backup is a screenshot to say your site looks cool 100% well 99.98% uptime And then this is what they really dig. It's a very simple Google analytics thing But a lot of clients love to know actually what was happening on their site Security the website gets scanned every day. It's clean Okay, that's that's a bit slow and we work in on that And then we send also for clients on the higher ones. We send these detailed ones That's Google analytics and you can see like we did some PPC and stuff for them and it shows them their traffic We're not five hundred ninety eight percent. They love seeing stuff like that. So that's nice and then this is their Facebook Performance on their PPC so they love getting these things that they can that they can organize I mean that they can understand and That's me now go make it rain


Coming to you from our GIF Studios, I am Anisia Antoine and this is your media news brief. The Department of Health and Wellness, in partnership with the Pan-American Health Organization, PAHO, recently hosted a multi-stakeholder engagement on the smart healthcare facilities in the Caribbean project aimed at ensuring involvement in the changes at the facilities. Permanent Secretary in the Department of Health and Wellness, Felix Senthil, says he is very pleased that this project will seek to improve healthcare delivery and the outcome of primary healthcare facilities around the island. The project is funded by the United Kingdom's Department for International Development. Two top officials from the Prime Minister's office, along with the Taiwan Technical Mission staff, paid a courtesy call and a field visit to some of the project areas of the Banana Productivity Improvement Project. In an address to the farmers, head of Taiwan Technical Mission, Mario Cheng, said the mission was pleased to support their efforts to gain access to the international banana market and help improve the welfare and economic condition of their families. He noted however that a consistent supply of good quality fruits is paramount in maintaining access to the market. The Saint Lucia School of Music recently organized a showcase to celebrate the excellence of the 60 young people who participated in the Systems of Youth, Orchestras and Choirs program. The project, which was launched in July last year, was inspired by the Venezuelan El Systema Music Education program. It was funded by Winsong Foundation, a US-based philanthropic organization. This has been your midday news brief. Thank you for watching.


Good morning. Hi. Good morning. Welcome back. And yeah, we are closing week, so the semester. Hope you're all doing well. Let's just begin with prayer. Someone, please open us in prayer. Jesus, we thank you for this day and Lord, as we are about to begin our classes, I pray that we will learn something new today. We'll be inspired. We will be motivated to carry out the revival of Jesus. Thank you, Father, for that. We just have a good time in class. In the name of prayer. Amen. Thank you. So any, anyone had any questions on the assignments just before we go into class? Okay, I hope you'll have started work on. Okay, so if you have any questions, please feel free to email me. I mean, in classes, when you're welcome to ask your questions, that may be the best way. Can you please clarify the second question? Okay, so this is in the final paper, right? Okay, so the second part of the question compare the points mentioned with the revival from chapter five or the revival you presented on, right? So when we're looking at chapter eight in our textbook, it talks about some of the typical things we see in a revival or like as we've looked through all of these revivals, chapter eight provides kind of a summary of what all we've seen happen in these revivals. I'm just going to chapter eight. Sorry. Yeah. So some of the points we looked at last week was, let's see, Christ. Okay, so one of the points we looked at last week, just as an example was looking at the heart condition while you're preparing for revival or while you're praying for revival. So it talks about here are heart conditions that we must maintain personally. A heart that is humble, a heart that is hungry, a heart that is passionate and persistent, a heart that is compassionate. So as you're summarizing, so you say you've put all of these points down as this is the kind of heart we should have as we are praying for revival and then you look at a specific revival. If it is the revival you presented on, then you look at the revivalist who was used in that revival and look at, did we see this? Was there a humility displayed? Was there a hunger for God that was displayed? So just to take these points and look at a specific revival, either which you already presented on, or one of the revivals we looked at in chapter five because that chapter has the revivals in more detail. You can choose either one and look at these points and see how we see, you may not see all the points because all of that information may not be available or we might not know so much in detail about the revivalist. So whatever you do see in revivalist, you talk about from these main points. So if you presented on say William Seymour, how did he display a heart of humility? How did he display a hunger of God? So he was spending some three and a half hours in prayer, I think, and then he started to spend five hours in prayer daily. So that is a display of how much he was pursuing God. Is that clear? Let's not see your question. Okay, so yeah, just to summarize those main points in the chapter and then look at a specific revival, either the one you presented on or from chapter five and see how much of those points we see in the revival you're looking at. Yeah, kind of talk about that based on those points. So we'll go back to chapter seven, which is where we were. Will you have a question? You'll have a question. Go ahead and ask because the question is whether you can get extended time. Yeah, so you'll also have a quiz after this. So that's why I gave you an early deadline. Yeah, so that I can post the quiz in the last two weeks of the semester. If you feel you need more time, just let me know if you can submit it. So due 11th November is like this Saturday afternoon, Indian time. Okay, yeah. So, so what? Yeah, the three that I said we need only one day for quiz. Yeah, I just wanted to post it early so that depending on whenever you all are free because I know you'll have other assignments, you all can do the quiz whenever you want to do it. You need a little more time. Okay, so we'll. So this is due on the 11th. Shall I give you all to the 14th? Okay, so that's Tuesday. The 14th. Okay, that'll also give me time to correct it because I need to correct your assignments before the end of the semester. So I'll change that then to the 14th. Okay, so it'll be 14th afternoon for an Indian time and then 14th night UTC. Okay. Okay, so let's go to our class. I'll just keep this open. Okay, so we were looking at chapter seven, which talks about revival in our day. Kind of, we looked at why is there need for revival? What are some hindrances to revival and then what are some signs that revival is really a revival? How do we know that what is happening is really a move of God? So we covered all of that last week. Today, we will talk about what can we expect God to move in our midst in our present day? And if so, what should we be preparing for? Or how can we prepare for it? So if someone can open 1 Corinthians 3-9-A. So just that first part of 1 Corinthians 3-9. We are God's fellow workers. You are God's field. You are God's building. Okay, so that's just a reminder that even as we're seeking for revival, we are fellow workers with God. So it is a sovereign move of God. We believe that whatever happens in revival is truly God's spirit doing something that is beyond what we can do. But at the same time, we also as fellow workers know that there are things that we can be doing to prepare ourselves. Ways in which we can conduct ourselves even in the midst of a revival to allow God to freely move and to continue what God starts in our midst. So a few things we look at is God can use any time. So when we looked at all of these different stories of revival, there were times that we looked at how the church was really going through spiritual decline or society itself. There was a model decline in society. And at those times, people started to seek God and God moved. So it doesn't have to be that there is a great spiritual condition of the people or the church. But at the same time, there were times when people were seeking God earnestly and seeking for God to move and that's when God moved. So it's not dependent on the model condition or the spiritual condition of the people. God can move in either way as long as there is somebody who is earnestly seeking Him to move. The amount of time that is spent in prayer, so the duration of sowing in prayer. So in some of these revivals, we saw that there were years spent in prayer before there was a move of God. In some cases, there were months. In some cases, it was about a year. We looked at the Shalom revival. It was a year of praying before revival happened. Some places were longer, some places were shorter. So the amount of time in prayer also varies between revivals. The place God chooses. So God, we've seen revivals happen in cities, in small towns, in college campuses, in churches, just in the public place. So in all kinds of places, it could happen anywhere. It doesn't have to start within the church and it doesn't have to start in a big city. It can be in some place that's completely insignificant. So wherever we are, we can expect that God could move from there, even if it's a small place to impact the world. The people God uses. So God didn't always use a preacher or a pastor. He used people who were not known like in the layman's fellowship. It was common people who were just meeting for prayer. So it was young people. It was older evangelists, like all kinds of people that God used. There's no specific kind of person that God used. Then what ignites that fire that actually starts the revival? So in some places it was preaching. In some places it was prayer. In some places it was one person. In some places it was a church. So it can be different things that actually spark the fire of revival. And the last is the manifestation of the outpouring. So the way in which the Holy Spirit moves can differ from revival to revival. In some places we just saw a lot of conviction of sin, repentance, restoration, that kind of change in people's heart. In some places it was more physical manifestations of the Holy Spirit. Especially in the later revivals, we see a lot of that where there was more laughter or falling down in the Spirit. Those kinds of things. But we look at the example of the Toronto Blessing. So the Toronto Blessing, Toronto's in Canada. And why we're looking at that revival is because it's considered one of the most impactful recent revivals. It has impacted a lot of present day churches including Bethel and a lot of other charismatic Pentecostal churches. So we are looking at their example. What were some things we can learn from this revival? Some things that we can take away from it for ourselves as people who hopefully want to see revival happen in our midst as well. So the first is desperation for divine intervention. So we see the pastors of this church in Toronto. They were John and Carol, Annette. So they were from the Vineyard Church. And they, as well as Pastor Andy Clark, he was also from the Vineyard Church. We'll go back to their stories. We covered it already in that whole timeline of stories. But we covered a lot of people and I'm sure you all don't remember these stories specifically. So we'll look again at their stories. But what happened with them was that they were personally desperate for a move of God, like for themselves and for their congregations. And because of that, God moved. So that is one thing to do for us to have that kind of desperation to see God move powerfully in our midst. If we don't have that, then we won't pursue it. And then we will not see God respond to that desire within us. The second is uncommon acts of spiritual devotion. So in this same example, they changed their schedules. They set aside more time for prayer, for personally waiting on the Lord in prayer. Not only in this example, but so many revivals. That was one key factor, right? That there was time being set apart to seek the Lord. Whether it was an individual or in community. That was in every revival. I don't think there's even a single revival we looked at where that didn't happen. The third is impartation from revival leaders. So John and Carol Annett, who were the pastors of the church in Toronto, they went to a Benihin crusade. And that's where they actually first saw the work of the Holy Spirit. They saw a little more about the Holy Spirit and how the Holy Spirit manifests in meetings and all of that. From there, they traveled to South America to meet Pastor Claudio Friedsen. So he was a pastor in Argentina and they were seeing revival there. So they went to meet him and he prayed over them. And then they invited Randy Clark, who was seeing revival happen in his church. They invited him to their church and that's when the revival started in their church. So they recognized that people who were leading revivals were people they could learn from. And so they sought after prayer. They went, they like actually traveled to places to meet these revival leaders to learn from them, to receive impartation from them. So I'll just talk a little bit about their stories so we understand what all happened with them. So this happened in 92 where there was a revival in Argentina and Claudio Friedsen was the pastor there. So he was personally seeking the Holy Spirit and he was impacted by the Holy Spirit and then through him revival started spreading his church and from his church to the rest of Argentina. So hearing about this Randy Clark who was a pastor in the Vineyard Church in the U.S. went to meet with this pastor and he was prayed over by him. He prayed over him over five times and as he prayed over him, he was touched by the Holy Spirit. He went back to his church and his church was powerfully impacted because he himself experienced the Holy Spirit. He took back that power to his church. And so these pastors, Carol and her husband John Annett, they invited Randy Clark to their church. So they had also been seeking revival. They had gone and received a prayer and a powerful impartation from another leader. But they believed that that was also for the church, not only for them personally. And so they invited Randy Clark to lead in some revival meetings and as he was sharing about what was happening in his church, it sparked revival in Toronto and then from Toronto spread to the rest of the world. And so we see here that they made so many sacrifices. They went after revival for their church and so they took what was happening in these places. They were encouraged by it and they started to seek it out for themselves for their church. The fifth thing is follow revival until revival follows you. So the same thing. They went to all of these revivals. They learned from what was happening. They then started to try and bring that back to their church. And the last is they not only did that for themselves, but then they sent people from their church to other parts of the world to take revival. So once revival happened in their church, they sent people from the church to other parts of the world. And that's how revival spread across the globe from Toronto. So how can a local church prepare for God's move? If someone can open Luke 14, 28 to 30. For which of you intending to build a tower does not sit down first and count the cost, whether he has enough to finish it. Lest after he has laid the foundation and is not able to finish, all whose seeds begin to mock him saying this man began to build and was not able to finish. Thank you. So there are two things from this passage, Luke 14. It's talking about being prepared. So right when we are pursuing revival, we also want to be prepared for revival. We want to know that once God answers that prayer of our hearts, once God responds to that hunger and thirst that we pursue him with, are we then ready to steward what God does? If we are not ready to steward, it's going to just be we are personally impacted, our church is personally impacted and then it dies out. So these are two things that we learn from other revivals where they kind of made mistakes or where they did something well. Two ways in which we should prepare is prepare people and to pursue in prayer. So we see in the Azusa street revival that there was a lot of strife that came in between the leadership. So it was a powerful move of God. It was led by William Seymour and he was so passionate for God. It was mostly his hunger for God that led to God moving through him powerfully and then impacting so many people. But what happened was as other people came in and other people started to serve, there was competition that came in between the leaders. So some people who came in, they spent a few weeks in the revival and then they thought, I can do this better. I'll go and start a revival somewhere else. And then one of the main leaders who was in the Azusa street revival took their contact list and went away and said that revival is now moved to another part of the US. And so that kind of strife within the leadership broke down what God had started there. It had a powerful impact on the world, but that church itself finally was closed down. The church itself died out. William Seymour continued to pastor it till the end. But what had grown so powerfully from 15 people to 1500 people to around the world again ended up being a very small congregation at the end. And the church closed after William Seymour's wife pastored it till her death and then the church closed. So addressing these issues of competition, of strife, of disunity, all of those things to address it but also prepare people's hearts that we are seeking revival for the glory of God. It's not for personal glory for personal gain for our ministry or our church or whatever it is it is for the glory of God. And so our names or our ministry doesn't matter. Right. We'll do whatever it takes to see God's work accomplished. And as long as that remains the main focus, then we there's less likelihood of people starting to fight over who's the leader or trying to take over all of those things. Another revival where we see some strife come in is the. Yes. Yeah, so yeah. So the question is, can we look at it as something that is not dependent on the leadership, but completely on God. So you're saying for revival to start off for the work to continue for revival to start for the work to continue. So definitely the Azusa Street revival still has an impact has had an impact on today's church. Right. So what God did definitely had an impact. But how could the people have been better stewards of what God was doing so that so that that work could have been continued to be fruitful, especially for their church. Or they could have continued to be a church that was impacting the world. So from that perspective, so God will do what he wants to do and the church has been transformed through that revival because there's just a new understanding of the Holy Spirit presence in the church today what God wants to do through the church today. That is definitely true. But the fact that that church itself closed down is it means that, okay, there was opportunity for them to continue the work. What could they have done to continue it. Right. So just from that perspective, like if we've started ministries or if we are leading groups, we want to see that work continue right. We don't want to see at some point that this whole thing closes down and, yeah, and no longer has an impact on the world. Whatever we're doing, we want to like pass on to our leaders, we wanted to pass on to generations, ideally. So from that perspective, how can we, how can we steward that well. So yeah, there's another example from the Brownsville Assembly of God that was in Florida. Again, here the leadership started there was broken relationships between them and some of the leaders of their School of Ministry. And so again, some of the work that the Holy Spirit was doing was kind of quenched because of those relationships. So that's the thing, the quenching of the Holy Spirit, right. Are we opening ourselves up more to the Holy Spirit moving in our midst or are we kind of closing down the move of the Holy Spirit in our midst. That's the question, I think. So some ways in which we can prepare people is what we talked about already is to put away, strife, any desire for recognition, desire for position. The second is to become kingdom-minded. We have two passages there. 1 Corinthians 3-3-9. 1 Corinthians chapter 3 verse 3-9. For you are still carnal, for where there are envy, strife and divisions among you. Are you not carnal and behaving like a Mormon? When one says, I am of Paul and another, I am Apollos. Are you not carnal? Who then is Paul and who is Apollos? But ministers through whom you believed as the Lord gave to each one? I planted Apollos, watered, but God gave the increase. So then, neither he who plants is anything, nor he who waters, but God who gives the increase. Now, he who plants and he who waters are one and each one will receive his own reward according to his own labor. For we are God's fellow workers. You are God's field. You are God's building. According to that grace of God, which was given to me as a wise master builder, I have laid the foundation and another builds on it. But let each one take heed how he builds on it. And John 435-38. So, from being kingdom-minded, it's to recognize that we all just have a small part to play. And our goal is to build God's kingdom. So whatever work we're doing, we're only just contributing a small part. We're either sewing, we're reaping, we're part of the harvest, whatever it is we're doing, it's God who has caused the growth. It's God who has actually made our work fruitful, who's given us the grace to do the work, who's entrusted the work to us. So to have that perspective, to prepare people to have that perspective, that even as we are seeking God to move in our midst, our whole focus is on God's glory, on building his kingdom. And just recognizing that all of us are part of that one goal. Whatever we're doing, we're working as one towards that goal. The second is to focus on, the third is to focus on God's presence, not programs. So while we have our regular church calendar or our plans for the church, our agendas for the church, always to be seeking out the presence of God, that that is the main goal. We don't get busy like Martha, just doing the work and doing the tasks, sticking off everything on the checklist. But it's about all of those things being things that take us into the presence of God. Those are just tools to take us into the presence of God. So that is the main goal. That's what we're seeking after. The next is to equip people to disciple new believers. So this is very important. We see in the revivals that people were coming to faith in thousands and ten thousands. What kind of preparation was there to receive new believers? We didn't look into that much detail at these revivals. But that is something for us to consider. If people are coming to faith in that way, are we prepared to then actually help them grow in maturity?  And will the church then become spiritually weak or spiritually diluted? Instead, are we going to bring those new believers into a place of maturity and raise them up to be strong new believers? So that is something we can just look at the New Testament and see that is a very real challenge. So in the epistles, we see Paul, we see Peter, we see them addressing young believers who had to understand how to live out their faith. Because they didn't know. So that is something for us to be prepared for. We have the tools, we have people who can mentor, who can disciple, who can raise up strong mature believers. And others to equip people to have this mindset of pioneering to go out and take the revival to other places. So to raise up such strong leaders who are bold enough to step out when the time comes. Now, part of this is we raise them up like we prepare them. We like Paul mentored Titus and Timothy having that kind of thing where we're mentoring younger people who are coming into ministry. But the other thing is it has to be also the Holy Spirit empowering them, right? It has to be both and so recognizing those who God has called recognizing new believers or recognizing new ministers that God is raising up. And then us doing the job of mentoring them, preparing them to do the work when the time comes. The next is to be ready to make changes to accommodate God's moves. So doing things that we are uncomfortable with changing our schedules, changing the way we do things. A lot of the times we see, especially in the Azusa street revival, we see that their services were very spontaneous. There was no planned schedule for the service, right? So that is something that can be uncomfortable because we have our usual order of service. We want to follow it the way we do it, have the worship, the announcements, the sermon, whatever. But to come to in the context of a revival to be flexible and say, allow God to just move the way he wants to move, Holy Spirit to move. Then prepare leadership teams to be able to step out. So this is where like, even though you're the pastor being willing to do work that may not be what is typical of the pastor in the context of revival, where there's extra work, there's extra responsibilities. Everyone has to be willing to pitch in and step into each other's roles if needed. So that is another thing where we're not going to hold on to our titles and positions and say, because I'm the leader, I won't do this other work, but to be willing to do whatever is needed so that the work gets done. So apart from preparing people, the other thing we need to do is to pursue in prayer. That's another way to prepare our congregations for revival. So to encourage personal prayer for revival, encourage small groups to meet for prayer, and then to call for corporate prayer in all these contexts. So to first inspire individuals to seek revival, to then encourage small groups to gather and pray for revival, and then as a church as well to be gathering and seeking God's move in our midst. So all of those things will prepare us, prepare each person within the congregation, but prepare the congregation as a whole as well for God's move. So when we talk about revival in our present day, we talked about God's presence and God's glory being the heart of God for the church. And that's what we're seeing a greater focus on in a lot of churches now, that that is something that is being taught about, that something is being pursued. So we look at a few scriptures. So Habakkuk 2.14, if someone could read that for us. For the earth will be filled with the knowledge of the glory of the Lord as the waters cover the sea. So that is God's promise, right? That his glory will fill the earth just as much as there's water covering the earth. There will be the glory of the Lord covering the earth. So that is something that God himself desires to do. And we, when we are asking for revival, we are aligning with God's desire, aligning ourselves with God's desire and asking that we will be instruments through which God's glory is present on the earth, through which God's glory is spread through the earth. We look at Isaiah 61 to 3. Arise, shine, for your light has come and the glory of the Lord is risen upon you. For behold, the darkness shall cover the earth and the deep darkness the people, but the Lord will arise over you and his glory will be seen upon you. The gentle shall come to your light and the kings to the brightness of your rising. So Isaiah 60 is talking about God's glory being revealed on his people. So while that Habakkuk is talking about God's glory just being revealed around the earth, this is very specific that God wants to use his people to display his glory and that we ourselves will be the light in the darkness, that people will be drawn to us because they see God's glory upon us. And so that's what we're praying for in revival, that God's glory will come to us in a way that is so powerful that people will be drawn to him when they see that. Psalms 63, 1 and 2. Oh, God, yeah, my God, early will I seek you. My soul thirsts for you, my flesh longs for you. In a dry and thirsty land where there is no water, so I have looked for you in the sanctuary to see your power and your glory. So here we see the psalmist's cry for God's presence. So hunger and thirst for God as if he himself is in a place of dryness, in a place of barrenness. And for God's power and glory to be present in his sanctuary, that is God's desire for us as his people, as the temple of the Lord for his glory and his presence to be amongst us. We'll just look at two verses, Exodus 40, 34 to 38, and then Psalm 26, 8. Not in the North Snow. Exodus 40, 34 to 38. And the glory of the Lord filled them back. Whenever the cloud was taking up some above the mountain, the children of Israel would go onward with all their strength. And if the cloud was not taken, the day it did not turn, still it would be, but it was taken. So the glory of the Lord was above the mountain actually. The sign of God in the house of this place was all in Him. Thank you. You both are new generation, right? We can hear from you. Online. Okay. Okay. So as I have 40, 34 to 38 talks about the tabernacle being set up in the midst of the people of Israel, right? So God brings Israel out of Egypt. They don't know the presence of God. They don't know this God at all, right? And He gives them instructions for how to build a place where His glory can dwell. And in Exodus 40 before this 34 to 38 is how they actually carry out God's instructions. Moses has instructions from God about how the tabernacle is to be set up. And He carries out those instructions exactly as God has given it to Him. And finally, once the tabernacle is set up, that crowning moment is God's presence descending upon the tabernacle. So we see right from here that God desired to be present among His people, right? He gave them the instructions of how to build the tabernacle. And then He came down in their midst. So just looking at that example, we recognize that God desires to be in our midst as a people, as His people. He desires to fill His house with His glory. And so when we are praying for revival, we again are just preparing ourselves to be ready for what God actually wants to do. God wants to fill us with His glory. He wants for His presence and His power to be in our midst. And we are just saying, okay Lord, we want to be ready for it. And we want to align ourselves with Your will. And so when we are seeking that out, when we are praying for it, we are just aligning ourselves with God's desire. Okay, we have one more minute. So we'll just look at Psalm 268 and then we'll close. Psalm 26 verse 8. Lord, I have loved the habitation of Your house and the place where Your glory dwells. Yes, so we looked at Exodus where the tabernacle was built and then in Psalms, he's talking about the temple that was built and the presence of God that is in the temple of God. And so now we today are the temple of God, right, individually and collectively. And so we are to be that, the carriers of God's presence, carriers of God's glory as individuals and then as a church as well. So we will continue from here tomorrow. Thank you all for joining in.


Hello, I'm Mark Thornton. Welcome to another episode of the Minor Issues podcast. The Fed has now increased its interest rate to above five percent, but that also means that the Fed is paying banks five percent on its three trillion dollars of reserves or about a hundred and fifty billion dollars in interest and and despite the regional bank debacle and all the problems in the economy, very little discussion has been on this minor issue of the Fed paying interest on bank reserves. It's become and it really always has been a big issue of monetary policy. Reserves are funds held against contingencies and banks naturally hold a lot of money against bad loans and against people coming in and withdrawing their deposits. Of course, what we've seen lately is runs on banks. Banks not having enough reserves to meet withdrawals and of course a lot of that has to do with the fact that they lent money during the Fed's more than decade-long policy of zero interest rates so that all rates in the economy including mortgage rates, bond rates, etc. were very low. But now that they've raised rates, that puts banks in quite a bind. Today, banks are not required to hold any reserves. So while historically reserve requirements might have been 10 percent or 5 percent of deposits mandated to be held on reserves, today there's zero required reserves. So all reserves today are paid about 5 percent so that that three trillion dollars of reserves earned banks about $150 billion in interest. Now of course as we discuss the Fed monetary policy and the internal structures of the Fed, it all seems like a lot of unnecessary complications, a kind of gigantic Rube Goldberg machine of unnecessary complications to achieve a very simple result. But in this case, it's a system, it's a Rube Goldberg machine system that doesn't work, that doesn't get the job done. Most Austrians agree with the idea that banks should hold 100 percent of all of their demand deposits or checkable deposits on reserve in the bank. Some Austrians believe that the legal system should enforce this requirement just as it does on warehouses of goods. Other Austrians believe that market competition in banking or free banking would lead to this result of 100 percent of all deposits being held in reserve and available for withdrawal. Now the great benefit of this policy, whether by law or through market competition, is that it would virtually eliminate bank runs of the type we're seeing today. Bank runs would be isolated only to criminal or fraudulent banks and would be few and far between. A second problem that this would eliminate is the basic banking problem of borrowing short-term in the form of demand deposits and lending long-term in the form of things like mortgages. A third thing that it would at least improve is that depositors who wish to have access to their funds but also wanted to earn an interest rate would be forced to basically put their money in money market mutual funds or something like that so that losses would be borne directly by the depositors themselves. So this system would require no regulation whatsoever. It would not require a federal reserve or any of the other federal financial regulators. Indeed, with this system combined with a gold standard, there would be no need for monetary policy by the government at all. So this would solve a lot of problems and it would take the decision making from a few government bureaucrats at the Fed and the federal government and sweep their powers away and rest that same power and authority in the individual decision making of 200 million Americans on a daily basis deciding what bank to put their funds into and whether to put them in demand deposits or possibly long-term certificates of deposit, bonds or money market mutual funds. Whether or not to have access to their funds directly and maybe pay some small fees or put their funds at risk longer term.


So the fast few weeks I've been making some videos that really made y'all blow up my comments and inbox. So I wanted to set a few things straight.  But I'm here to tell you that everyday artists who are not on major labels are using a method to grow on to bigger Spotify Playlists. So in this video, I'm gonna explain how to get on to the biggest Spotify Playlists. Hi, I'm Jesse Cannon, a music marketing nerd who's teaching musicians how to grow their fan base from zero to 10,000 fans, and this is Muse Formation. All right, straight up.  But second off, some of this is gonna be a bit familiar, but I wanna say it's all gonna get tied together.  And I swear, your mission on what to do on Spotify will be more clear than ever if you just give me a few minutes of your time. Okay, so let's start off doing some quick debunking. Perhaps you saw this article with the clickbaity headline. A new study confirms the obvious. Major labels control Spotify Playlists. I even discussed it on my weekly live stream where I discussed the music business every Wednesday and made a video about it because I thought it was important to say this is one of those articles where the headline is going to get repeated a lot, but even in the article itself, it contradicts its main premise. And yeah, there's no shame in that as someone who works in journalism. Sadly, we need to get you all's attention so you actually read these articles we write, but let me show you why this article, it does not really mean what it's saying in the headline. The article says major labels accounted for nearly 70% of the music featured in the New Music Friday playlist on Spotify. But then by the end of the article, they say currently in April 2022 is an outlier in their data with New Music Friday featuring 63% of tracks from non-major labels. That's a shift from previous months where releases from indie artists barely broke through 30% of the content featured on the New Music Friday playlist. And the video I made two weeks ago on this subject, I also show that so many genre playlists, the major labels aren't even 10% of what's on them. So let's just remember, it's 100% not true that the major labels control what gets on all these Spotify Playlists. There's tons of DIY and small indie acts all over tons of them, if not most of them. But let's discuss this. The really big playlists are in fact dominated by major labels for a reason. The playlists with the biggest audiences play songs that are getting a lot of streams. And majors in big indies have the most popular artists and tend to snatch up artists as they're doing well. And so many of the artists fueling Spotify are up and coming artists that get some traction and then got signed. And that's what these playlists love. And if you notice what's absent from most playlists that are really popular these days are washed legacy artists who are putting out records everyone thinks are bad, well, mostly. But it's not as simple as some of you people who think you know everything, make it sound in my comments. But I say all this so you understand what I'm about to show you. Now I know a lot of you didn't watch the very good and informative video I made on how you can use chart metric to market your music, since I didn't make the video as clickbaity as I should. Notice the trend here. But here's the thing, there's an actual pipeline to how the big playlists add music and you can see it here in what chart metric likes to call playlist journeys. So here's what I suggest you do. First, go into chart metric and search for your favorite playlist of your genre.  And I know right now some of you mouth breathers are like, Jesse, so I've never looked at the playlist on Spotify. And to this, I say, okay, listen, I love you, but come on, chief.  Anyway, if you don't know what those playlists are, well, then go to an artist who's really popping off that you're similar to Spotify profile and look at that. It lists the big playlists they're on right there. Now punch each of those playlists into chart metric. I want you to look at this section called playlist journeys. It's pretty far down the page but I see how your fingers go off in the comments so I know you can do some scrolling. When you get there, there's a list of playlists that songs on this playlist usually are on before they get here. So now what you do is you add these playlists that songs are on before they get to the big playlist to your target spreadsheet. If you don't know what I mean by that, I strongly suggest you watch my most important video on how you find community around your music. If you don't know what I'm talking about, be sure to watch that video when this video is done as it's linked in the description. Anyway, these are all the playlists you're gonna try to get on. Some will be Spotify's own, others will be users of Spotify playlists and if they are made by users, check the description and if they have an email or a form to submit to the playlist, that's what you should be doing. As they are the key to getting on this playlist you really wanna be on so you get on that even bigger one. And sometimes these playlists are the type that you could submit to on Submit Hub or other playlist pitching services. Since as I've told you before, the biggest playlists look at smaller playlists on what to add and if you're on these, not only are they a high quality playlist with people who are interested in what you do, these are also the type of playlists that is most likely to get to the ears of people who are likely to love you, which in turn will drive up your popularity score and make you more likely to get into the algorithm and onto release radar and discover weekly playlists. But let's say you find some of these smaller playlists that feed the bigger Spotify playlists or actually Spotify editorial playlists. Well then when you go to pitch your song on Spotify for Artists to the editorial playlist, you can literally write in that pitch would belong on playlists like blank and blank and blank. And you know what, I see that working all the time. But that's not the end of it. You see this button here that says look ahead. These are all the playlists that add songs from whatever playlist you look up after the song is on it. And the fact is these are often the playlists that if you get on them, set your song up to get on the big playlist.  And as we know with playlists, the more you get added to them, the more you're setting up your future songs to get added to them more easily, especially if you're utilizing consistent sustained promotion.  So you have to remember, you're only going to climb up onto these big playlists if you're always seeing each song as a growth tool for future ones. Oh yeah, and if you're looking for playlists that are similar to these ones, guess what? Right below this playlist journey field in chart metric is a list of similar playlists. And if this is blowing your mind, you should be subscribed and get notified since this is what we talk about here. And we're not even done with what chart metric can show you to make you get on these bigger playlists. Now, so many of you asked me whether to submit to these playlists before your song is out or after it's out. Well, here's your answer. For each and every playlist on chart metric, right here in this field, it'll tell you if they add songs the first week they are out, or if they wait till it's out and see if it's getting plays. So if a playlist adds things on the first week, hit them up in advance of your song being out. But if they add songs after they've been out a week, you can wait till it's racked up some momentum and then submit to them. But let's talk about the popularity score. You can also see what type of popularity score your song should be getting to get on these playlists. Now, sometimes you will see zero and think, WTF, they will put anything on this playlist? Why do I want to be on here? But you're overlooking something. That's because this playlist is adding some songs the week they're out, so they are yet to have a score as they're adding some established artists who they know will eventually get a high score. But keep in mind, that popularity score really helps you get on those playlists, so learning how to drive it up is crucial. But let's remember, when you get added to high quality playlists, your numbers go up as people rinse those playlists and drives your popularity score up as these listeners are most likely to enjoy your music. If you don't get that, just remember, I answer every question in the comments below. Now, if your song doesn't have a high popularity score, it's never gonna get on any of these playlists since Spotify wants songs that people actually like. And the Spotify popularity score measures that, but right now so many of you are thinking, great, Jesse, well, what am I to do then? I have great news. I made a whole video on how to drive up your popularity score. It's since I was such a helpful and nice YouTuber, it's on the end screen right now, and you should watch it. And then text a friend how helpful I am and send them these videos. Click and keep learning. Thanks for watching.


It's important to learn stuff. Hello everyone, Dylan Schumacher, Citadel Defense. We are gonna start a new series here and I'm gonna title this thing the mouthful of a tutelage in blood, lessons from the past. And so we are gonna review past battles, past campaigns, past armies, maybe, just stuff like that in order to learn lessons. In general, I think there are kind of three major aspects to fully harness your martial American heritage, right? The first one is you need to be physically fit. You have to have some base level of physical fitness, right? And I'm not gonna tell you what that is. This isn't a workout channel, but you should have some base level of physical fitness. If you don't have that, it makes it a lot harder to, you know, embrace that martial American heritage. If you don't have that base level of physical fitness, it makes it a lot harder to, you know, fight. Fit warriors are usually good warriors.  But in general, that's a thing, right? The best fighters are always physically fit. So you should have some degree of physical fitness and how far down that road you wanna go depends on you, but have that and make the rest of your life better, easier to get starting strength, read it, there's a review of that book on this channel. Just, okay. The second thing you have to have are skills. You have to have the right skills. And I'm not talking just about shooting skills, right? Like being able to get the gun out and align those sights and press the trigger and being able to do a reload and being able to clear a double feet on your rifle. I'm not talking about just those skills. Although those are of course important, right? We're talking about all the skills and kind of war fighting stuff. And some of those skills may differ based on your job, right? But you need to know stuff, how to like dig a hole in the ground and how to work the radio and how to collect water and pack your pack so it's even. I mean, all those kinds of things you have to know in order to be an effective fighter, right? The internet and YouTube are replete with videos on physical fitness and skills. If you don't believe me, just go ahead and try search, right? Most of the channels you probably subscribe to in the gun world are gear related and then beyond that are skill related, right? So gear is definitely the big winner on YouTube.  And I get that, I like gear. And then of course there's skills. How to do this straw, how to make this shot, how to do long range shooting, how to whatever, right? Those are the predominant things that we talk about when it comes to the gun world. However, there is a third thing that I think is important, if not arguably more important than the other ones, and that is having an understanding of tactics and strategy. Tactics and strategy. There's not that many videos about this and there are very, very few and I don't really subscribe to any. Maybe you have some hidden gem. If so, please let me know in the comments because I'll subscribe to that. I am interested more and more in having a good mental understanding of tactics and strategy. Now, what is that? First of all, tactics and strategy are different things, okay? There's tactics and the strategy. Strategy is usually the larger level campaign kind of level idea of what we're trying to do. What's our overall strategy? Well, overall we're trying to use the strategy of cutting them off from their food source so that they have to surrender and quit. That's the strategy. The tactics are the on the ground in the Pew Pew time. What am I gonna do? Where am I gonna go? How am I gonna act in order to accomplish that overall strategy? That's a rough and quick. When I first started getting into tactics and trying to learn more about it, I was really confused and I thought tactics was just battle drills, right? Tell me what the tactics are. I was very interested in the science aspect of tactics and there's a science and an art side. We'll talk about that. But I was very interested in just the science aspect, like just what are the, I thought tactics was like, hey, we take contact, you know, and then we're gonna fire maneuver, right?  Like, I thought that was the tactics or we take contact and we're just gonna peel out of here, you know, and do a running peel. And I'm like, oh, those are tactics, the battle drills. But that's not what tactics are. The best way I ever heard tactics explained, and I can't remember who said this, so I apologize for missing the credit, is tactics are a common sense solution to a battlefield problem. A common sense solution to a battlefield problem. I thought that was really, really helpful. When we talk about tactics, we're trying to talk about how are good ways to solve battlefield problems. And the principles by which we do that, things like speed, things like surprise, these are universal throughout all human history, which is why studying past battles and past campaigns and past armies is still relevant and still helpful today. Because the principles that guided those victories or defeats are still the same principles at play in all conflict and will be the same principles that are played in all conflict until Jesus comes back. We have been fighting battles as humans for a very long time. We've been doing it since we left the garden. So what that means is that at this point in human history, we have an absolute wealth of knowledge with which to draw from. We can look at thousands of years of past battles and conflicts, and there's a lot of them. And we can still learn those lessons. We can still look at the same principles that drove those victories or defeats in the past. And we can apply those same principles today to either gain victory ourselves or avoid defeat. So with that as the introduction and that as the backdrop, I want you to understand where this series is going and why we're doing what we're doing. We're trying to harness more of this third, like if there's three legs to this stool of embracing your martial American heritage, I want to embrace that one more and we need to lean into that more and we need to have a good understanding of that. So I'm a huge fan of history. And often when I watch history channels and they review past battles, they just tell me what happened, right? Well, this battle happened and this guy moved here to this and so as a result of that battle, this historical event occurred and blah, blah, blah. And that's all interesting and I enjoy that. But rarely, if ever, I don't think ever, I have seen people look at that past battle through the lens of modern war fighting. And that's what I want to do. This is not a history channel as much as I enjoy history. This is a channel where we are going to embrace our martial American heritage. And so what we're going to do is we're going to review these past battles but then in light of that battle, we are going to look at the principles that drove that victory and how they still apply today. So I don't want to get confused. I'm not going to give huge, long explanations of battles on this channel. I will try to link to other videos of history channels that do give those explanations because again, if you're into that, I'm into that. I totally get it, that's super interesting. But what I want to do here is review the battle and then talk about the principles. Last thing I'm going to say, if you don't consider yourself a person who does a lot of reading or is super interested in history or super interested in this kind of stuff, that's who this series is for. I'm going to go out and read this stuff because I like doing it, right? And I hope you do too and I hope this sparks your interest to dive deeper down that rabbit hole. But my goal here is to give you just enough explanation of the battle and enough explanation of some of the lessons we can learn from that so that you can be better equipped to embrace your martial American heritage. On that note, I would highly suggest you read tactics by the Marine Corps, MCDP one dash three tactics. I have a review of this book on this channel. It's an easy, easy read. The pages are not long, as you can see. So again, written for crayon eaters, right? Like this book is super accessible and it will really help you get the most out of this video series because you'll be able to see and understand those continuing recurring themes. So I hope that's helpful. I'm trying not to make this introduction too long. I'm looking forward to seeing you on the next video when we start to study the battles themselves. Do brave deeds and endure.


Hey, this is Brett and this 2022 Ram 2500 Crew Cab Short Box Big Horn Level B Night Edition is stock number 13558Z. I am here at Summit Automotive in Fond du Lac, Wisconsin. Your new and used heavy-duty truck and Ram headquarters. This 2022 Ram 2500 has the 6.7-liter Cummins diesel engine. It's paired up with the 6-speed 68 RFE automatic transmission. This truck has a capability of pulling 17,790 pounds and has a max payload of 2,086 pounds. Found those numbers on Ram's Toe Guide website. You can see that in the description below. I'll link it to that website. This truck has been fully safety and inspected by our service shop, has a fresh oil and filter change. All the fluids have been checked and topped off and this truck is 100% ready to go. I'm going to go all the way around in this video inside underneath, start it up and take a look under the hood to give you the most accurate representation possible. Flame red is the color and I showed all my videos in 4K so if you have HD capabilities turn them on now because it is your best way to check out the quality, condition options and cleanliness of this vehicle before seen in person. Going down the driver's side here, the box is in excellent shape. The cab and doors are in fantastic condition as well. I didn't see any major dents or dings on there. Front fenders in great shape too. The LED headlamps, LED running lights and fog lights and if you like the video you can subscribe to my YouTube channel which is youtube.com slash Summit Auto. Click the bell notifications and you'll get updates on the videos I do each and every day here at Summit Automotive. This one comes with the 20 inch painted black alloy wheels, part of that night edition. And then there's Firestone Transforce, AT tires, these are LT28560R17R20s I should say and they have about 50 to 60 percent of the tread left on them. You get the Bilstein blue and yellow shock there, part of the off-road package and the frame and underbody is very nice and clean. This is a one owner clean title history, clean car facts out of Missouri. Front bumper is in great shape, didn't see any major dents or dings on there. Like I said you get the LED headlamps, fog lights and we'll turn all those on at the end of the video so that you can see how nice and bright they are. And you also get the front bumper parking sensors, the blacked out grille and the hood is in fantastic condition, I didn't see any dents or dings on there. Passenger side front fenders in fantastic shape as well. Do note that you get the blacked out RAM Cummins and 2500 logo also part of that night edition. No scuffs or scrapes on the passenger side front rim and as you go down this side of this 2022 RAM 2500 take note of how clean that body is, how reflective and mirror like that paint is. I take these HD videos so if you are far away or even if you're close by just cannot make the trip down but you're still interested in purchasing the vehicle you can see the truck, hear the truck and have confidence in the vehicle that you're looking at before you even get here. So when you do get here there's absolutely no surprises and you can make a smart and informed buying decision from wherever you're at. If this video helps you do that later salesmen know that you saw the video that it was helpful and that Brett sent you. Back tires have just as much tread as the front tires and the frame and under body is in very nice shape back here. Has all the remaining factory exhaust so it hasn't been altered in any way. Lower rockers and cab corners all look good and it does come with a nice set of black step bars. Get the 4x4 off-road sticker that's just a sticker if you didn't like it you could always remove it. Rebumpers in great shape no dents or dings back here and it does have the backup parking sensors. Full towing package which includes a receiver hitch, 4 pin and 7 pin wiring. Tailgate is in nice shape as well you get the 4x4 ram and big horn logo all blacked out. Has the shock down assist so it's never going to slam on you. You get the 5th wheel and goose neck prep package some side box tie downs and you also get 7 pin and 4 pin wiring back here as well as 115 volt 400 watt plug-in. Inside the tailgate is in nice shape just a little bit of light duty usage but that's what trucks are for LED tail lamps and for full disclosure this back wheel no major scuffs or scrapes on there. Once again down the rest of the side of the truck doors and cab all look good does have the heated fold up tow mirrors they fold up like so they power fold in I'll show you how that works in just a second. Inside the big horn level B package gives you the dart charcoal and black cloth interior there are no rips or tears on these seats smells very clean inside this truck you do get power driver seat with lumbar and factory all weather floor mats power pedals auto headlamps power windows locks and mirrors and these mirrors do power fold in I always like showing both sides so you know that both sides are working properly back seats are just as clean as the front seats no rips or tears back here it does have the latch child safety system for any child car seats you may have power sliding rear window with the built in rear defrost these seats fold up for extra storage you get a load floor back here which is nice you got muddy boots or tools put them on there you're not going to get your seats dirty or if you got pets put both sides down they got a nice flat place to lay storage underneath there you also get in-floor storage on each side with removable bins for easy cleaning put ice and drinks in there it's like you have too many coolers for every go or if you're not in Wisconsin just extra storage space two USBs two USB C's and a hundred fifteen four hundred watt plug-in side curtain airbags child safety locks on the back doors and the inside and bottoms of the doors all look fantastic show you Vin sticker real quick and remember the towing information or the tow guide website is in the description below tire and loading information sticker right there hop inside check out the miles the radio and everything that this truck has to offer on the interior this one has twenty four thousand six hundred forty one miles you get the digital speedometer compass display turbo pressure oil temperature and you can change those corners to read pretty much whatever you want it's all configurable instrument cluster is very nice and clean comes with the heated leather wrapped steering wheel cruise controls and gear select on right bluetooth and information center controls on the left audio controls in the back of the steering wheel push button start push button four-wheel drive this one has the you connect five twelve inch radio with the factory navigation system there's highway 41 so that is working nicely you have your different climate controls including your heated seats and heated steering wheel controls you have your home controls this one is AM FM and Sirius XM radio capabilities and then you have all your different apps including your cargo cam which is pretty sweet and then you have your backup camera there you can also zoom in on your receiver hitch to get hooked up to your boat camper or trailer the first time every time so that's pretty sweet system it does have the alpine premium sound system and then you have all your different apps here including Android Auto Apple CarPlay you also have off-road pages so you get latitude longitude altitude pitch roll accessory gauges and vehicle dynamics including steering angle so as you turn that steering wheel changes the angle on there so that's pretty sweet and if you don't like using the radio you can use all the buttons on the side here so that's nice too stability control factory brake controller factory exhaust brake tow haul mode you can turn those front and rear parking sensors off two USBs two USB C's and an aux jack 115 volt 400 watt plug-in keyless entry with remote start and you get your sliding cup holders and storage area there passenger side format and seat is an excellent condition you get those speakers in the ceiling part of that alpine sound system and map lights right there assistant SOS buttons and home link buttons for your garage door security systems and lighting systems auto dimming mirror we'll start it up and take a look under the hood starts right up no check engine lights or anything like that I would personally like to thank you for checking out the video today and hopefully from this HD video you've been able to verify the quality condition options and of course cleanliness of this truck all the way around inside and out all those lights are working nicely and they are super bright and under the hood we have the 6.7 liter Cummins diesel engine engine base very clean runs very smooth once again this truck has been fully safety and inspected by our service shop as a fresh oil and filter change all the fluid tab and check and topped off and it is 100% ready to go there is the emissions sticker and I would highly recommend this truck from a quality and condition standpoint I think whoever is going to get it it's going to be very happy with it and to see more pictures of this truck or one of other 550 new used cars trucks SCVs minivans Wranglers you name it we got to go to that website right there summit auto comm full pictures and descriptions of every single vehicle all at summit auto comm if you'd like to check on more HD videos you can go to youtube.com slash summit auto click the bell notifications you'll get updates on the videos that I do each and every day here at summit automotive as well as one of the largest catalogs of car videos out there on youtube and in fact you'll see a link to subscribe my youtube channel the upper left to link to more ram 2500 truck videos like this one the upper right link to this vehicle on our website in the lower left and a link to one of our latest youtube videos in the lower right click those checks out we're super excited to help you with this ultra clean 2022 ram 2500 crew cab short box bighorn level b night edition in flame red clearcoat thanks again for checking out the video remember like subscribe and share on the youtube channel I really appreciate it thanks again


I've been working with Project Studies since 2013. We have been working together on the Confederation Cups in Brazil 2013, FIFA World Cup 2014 and for the Olympic Games in Rio in 2016. And I can testimony how hard they are working and how relevant your work is for the host countries on major events. When we understand that a major event is a global one, we must agree that it's a shared responsibility, the safety of it. So it's important to have a partner, a strong partner like Project Studies, helping to identify the threats and to identify the tools to mitigate those threats. Project Studies has been conducting a very useful work for the partner countries and I'm sure that's going to be a legacy for all future major events. It was a very good opportunity to meet the specialists on major events and to discuss the new threats that these kind of events are facing now. It was also a good opportunity to share the experiences on the countries that hosted the major events on the past few years. I believe that conferences like that are very important and the initiative from the government of Qatar is going to be a very useful tool for all the partner countries.


We're here at ITU Telecom World 2015 in Budapest, Hungary, and I'm very pleased to be joined by Ana Baguera, who is chairperson of UME Africa. Ana Baguera, thank you very much indeed for being with us today. Thank you very much, Max. Now I wanted to start off by asking you about the impact of ICT on people. The theme of ITU Telecom World 2015 is accelerating innovation for social impact. Have you seen ICT innovation directly impacting socio-economic development in people's lives? Absolutely. We are a fast-speed operator. We provide fast-speed internet using 4G LTE, state-of-the-art technology, and we see as we go what great impact our job has on people's life and it happens in multiple facets. First of all, it's the type of jobs that we produce. We're employing today people in Cameroon, Ivory Coast, and soon to be other countries where we're expanding. So people are learning technical skills, digital skills, skills which are very, very necessary for the 21st century. Second thing that we see is the small-medium enterprises, how they can be founded and how can they be expanded using this internet platform of fast-speed internet. We see it also on e-education and we see it also on entertainment. Specifically, we as an operator, we understood that without the creation of local content, people do not have a reason why they should be using the internet. So although our business model is selling data and we're selling actually internet for people to use, we understood that we need to start behaving as a catalyst in order to make them use the internet to have a reason to go into it. So for example, we went to the University of Tuala. It's a big university, 70,000 students, unheard of. They didn't have internet access on campus. People had to go outside of the campus in order to go online. So they went to internet cafes and such. What we've done, we closely deal with the director and we wired the whole university, took us exactly one month and then now the University of Tuala has a speedy state of the art, starting from cheap prepaid cards. So this is very affordable for the students. And on top of it, we teamed up with the University from Switzerland, a well-known university, number 15 on the Shanghai ranking, so technology university. And they are keen on developing the mock online education, the type of things you hear about for Harvard and Stanford. They're doing it in French because this is West Africa. And together with the professors of Tuala themselves. So now we have connectivity and content. So this is a fantastic package that we copy paste as we go from one university to another. Now regarding your organization, Yumi, what are the top lessons learned, we're talking about West Africa, learned in Cameroon and Côte d'Ivoire that will be useful as you expand to bring 4G to other African markets? I think our lessons are that the market needs it. The market loves it. You need to give state of the art speedy internet. You need to give great customer care. You cannot come with a sort of a 2G, 3G or a fake of a fast speedy internet. So what we do is in such a level that people can be streaming on our services. So they enjoy the entertainment element. The data transfer is very useful for businesses. And the same thing happens for education. So they can sit there and download and upload and use it. It's relevant for their lives and they're using it. What regulatory hurdles are you facing at the moment? How can you overcome those? The game changer would have been if we could have gone to all of the countries and get in one shot the frequency and allocations to work in each country. But this I'm afraid is not going to go, it's not going to happen for a very long time, although everybody think it's. So we act as everybody else in this arena. We have to go. We have to apply for a license. We also have to live with the fact that the incumbent operators are the ones who have actually the control on the pricing, which is pretty sad because the international bandwidth is being sold for very high prices and this is transferred at the end of the day to the customer. So if these regulations would have been changed and there wouldn't have been a situation of a couple of incumbent operators basically bringing those prices or holding these prices very high, the population would have been able to benefit from the usage of the internet. The focus here at ITU Telecom World is very much on SMEs and entrepreneurs this year. What concrete measures can government and industry take to encourage entrepreneurship and foster the growth of SMEs in the ICT sector in Africa? Well, it's a couple of things. I believe in order to specifically push e-commerce, the online payment is something that should be pushed. So the regulation has to be very mild, as mild as possible. It's different than mobile payment. It's one step farthest. We closed the first deal with PayPal in West Africa so our clients can pay online for our services and we're going to expand it hopefully also helping SMEs offering their services and commodities online. So this is one area of the regulations that country governments and regulators can take care of which will be very beneficial. Then of course the digital literacy is something that needs to be tackled so it's in the schools and the universities not only providing the access but also make it affordable and hopefully helping also these students get the end user devices in affordable prices so it's the connectivity and the devices that have to be reduced. And the other thing that would have been fantastic if government would have and some governments do it, Kenya is a good example, would have followed up examples of other countries like Singapore, like Israel where the government actively is encouraging innovation and entrepreneurship so they're putting hubs in place, they're putting incubators in place, they're supporting financially these startups. This creates a virtuous circle of ecosystem that generates successes which when exits come money pours in, it pours into the system again and new startups are benefiting from it. A little bit more personally I know that you've been very much involved in entrepreneurship for a number of years. What are some of the toughest moments that you face and what would be your message to fellow entrepreneurs trying to get their businesses off the ground? Well the lesson is very clear when you fall you stand up and don't expect that it's not going to happen. You have to be realistic when you start, it's not going to be only like this, everybody tells you about this, these are the stories you hear but 90% of the companies go fast. So be prepared to be there and endure the difficulties, separate them from your personal feelings, create something on top of it, personal life, family, hobbies, be balanced about it. Take those failures, don't call them failures, see them as something that happens on the road to success. Finally what's the value for you of attending events such as ITU Telecom World? It's very interesting for me to hear about what's going on so to keep in touch what happens in other emerging markets, in developed markets to see what happens in technology, to copy paste and implement it later on in our companies. Also meeting of people is extremely important networking with people from the industry. I come here also to sort of collaboration with my fellows from the Global Agenda Council of the World Economic Forum. We're working on closing the digital divide or bringing the last four billions and this is why we wanted to collaborate with the ITU and we are having a couple of sessions which are very interesting and I hope are useful and hopefully powerful for later on to implement that. Alepaguer, thank you very much indeed. Thank you very much Max.