You heard this morning that we're talking about impact that comes from other places that you you might not have expected it And what I think one thing we really underestimate in this area where we're talking about capital markets We're talking about impact through capital markets is that there's a lot of people making impact through those capital markets in a different way through activism through campaigning and we have someone here with us tonight who brings down the house every year at personal democracy forum who is a Celebrity in this world of activism and organizing and I just think I'm so impressed with her and Really wanted the soak up audience to hear these other ways that people are having impact tremendous impact and making huge social and environmental change So please welcome Christy George from New Media Ventures and Taryn Steinbrickner Kaufman from some of us I was just saying to Lindsay. It was quite sadistic to put us after guy with guitar like we're not gonna be able to sing for you but Knowing that we are the last thing between you and a drink. We will try to make it as interesting as possible I'm short. Yeah short and interesting. I'm Christy George. I'm the director of New Media Ventures We are a seed fund and network of angel investors focused on media and technology startups that create progressive change and I've been coming to SoCAP for many years and speaking at SoCAP and one of the things that I'm so excited about today is the integration of Politics and activism into the conversation around impact investing So we were really proud a couple of years ago to have Taryn come into our orbit and to be able to support Her work at some of us and I think you are in for a treat in hearing how she's grown that organization from just her to quite a global behemoth so Taryn why don't we just start tell us why did you start some of us? What is it? Why should people in this room care? Yeah So some of us is over five million consumers investors and workers around the world working together to push companies to be more Responsibles and socially environmentally Politically getting money out of politics and so on and the reason that we're New is because the way we do that is online and in global internet access as you know is like a relatively new phenomenon Historically and so the idea that you could get you know, 200,000 consumers overnight to express Concern about an issue to a company from a hundred and eighty different countries That's a new thing and that's what we do and the reason that I think this is so important is because major global corporations as you know are The most among the most important political actors in the world and in fact like of the top hundred world economies Something like half of them are corporations not countries And so when you're thinking like who are the people in the world who can change people's lives It's not just presidents and prime ministers. It's CEOs and often that change can happen much more quickly than political change and I came to this work because I came out of the climate movement and I worked in the lead-up to Copenhagen in 2009 the big climate conference that was a total and complete failure and Took a sort of step back from that and Was like well I'm an American citizen the reason that we cannot get this global treaty that everybody knows is the right thing for the world Like everybody knows the policy solutions. This isn't a mystery It's purely a power problem But the reason we can't get that treaty is because of the US. I'm an American citizen So I came back in 2010 and worked to try and get a climate bill passed in the US Also a total and complete failure as you might remember And again the sort of the next step back is well why why can't we get a global treaty because of the US? Why can't we get a US treaty because of the stranglehold that the fossil fuel industry has on Washington? There's no way around it. That's the answer And so I'm gonna do what I can to try and hold corporations accountable because they really are the power players on most issues So is that the problem that you would say some of us is explicitly solving? Yeah, I mean well, we haven't solved all the world's problems yet but the idea is that you know In some ways the economy on the marketplace is actually a more democratic forum than politics There's literally no politician in the world who cares what every single person on earth thinks of them Even the Secretary General of the UN like there's a lot of people on earth that they really just don't care about but pepsi like pepsi Literally cares what every single person in the world thinks of them and with not that much difference in how much they care You know an American consumer might only be worth ten times as much as to them as like the poorest person in the world frankly And so that the ability to mobilize people around the world To hold corporations accountable seemed really Potentially quite powerful and we've seen a huge amount of success in this in this strategy Can you give us a couple of examples of the consumer advocacy campaigns you've run because I think what is? At least as grant makers what has been so exciting for us is how you are winning essentially campaigns Yeah, it's a it's a lot more fun than politics a lot of the time So at one example that's really relevant right now in California that I'm excited about is I mean We have a drought as I'm sure you all know and it's not just here. It's up and down the whole West Coast and Nestlé is bottling groundwater in California and selling it for a profit right now and They're due they want to start doing that in Oregon. They are I've also been doing it in British Columbia In fact in British Columbia The water rate was I'm not making this up was two dollars and twenty five cents per Let me make sure I'm getting this right per million liters of groundwater is what they were paying the British Colombian government And so we you know stopping Nestlé from doing this would be awesome in and of itself But it's also an entree into a larger conversation because Nestlé is a very relatable brand for consumer consumers And so we're running campaigns up and down the West Coast in California we held a rally outside of a Nestlé bottling plant. They got national press coverage a few months ago In Oregon. We're fighting the new state law that would allow Nestlé To do the same thing that they're doing in California and in British Columbia. We actually had a big win we after we got we had a position that went totally viral calling on the state government to change the way that they treat water rates and had 225,000 people signed it and we took it delivered it huge delivery lots of press and the British Colombian government agreed and is currently Changing in the process it'll you know, we don't know what the outcome is going to be yet But they entered a process they were not In because of our campaign and so that was really exciting and it said it's it's allowed us to start a bigger conversation With five million consumers around the world about water privatization issues One thing that I've heard people say about some of us that is interesting from an activism perspective is that People think of traditional activism as wholly oppositional and one thing that is also interesting about what you do Is the way you think about having a positive influence on companies as well. Can you talk a little bit about that? Yeah, I mean Companies are not monolithic, right? And there are lots of people inside every company who want to be doing good Or want the least to be doing better But they often don't have the power to make that happen and so What we actually see ourselves doing a lot of the time is providing those internal voices with like more sort of External stuff they can point to you and letting giving them like a leg to stand on well If you've got 200,000 consumers who've expressed anger about this thing Then you can call a meeting about it and maybe some people will come whereas before you couldn't Or if you if you force the social media people and the comms people and to spend Two days working on this issue It's gonna get to a much higher level in the organization than it might otherwise So it's not like you know, we don't Most people in the world work for big corporations, right? It's not like we think that all those people are evil or something But the way that the incentive structures are set up. It's it's not you know It's not easy to to do good always so you started doing consumer advocacy campaigns But you have also done a lot of work in the shareholder activism world I suspect that there are people in this audience who have been quite active in that world Can you tell us how that manifests in the context of some of us? Yeah So I really think consumer Organizing and shareholder advocacy go hand-in-hand and that's one thing actually that if you're gonna take something away from this That's a big one for those of you work As you know in shareholder advocacy or in related fields like I think there's sort of a division like we don't People in those worlds don't know each other the people in the consumer Organizing world in the shareholder world don't know each other very well But if you're a shareholder you're trying to get a company to do something you have to demonstrate a financial risk And consumers are the ones who are the financial risk a lot of the time And so you know we look for issues where shareholders are doing work And we look to channel and express consumers frustration around that in a demonstrable way So you can say there's 200,000 people who are worried about this thing We also actually act as shareholders Sometimes so we file shareholder resolutions. We file the resolution on behalf of some of our members who own shares in Amazon earlier this year and Got Amazon Amazon is notoriously unresponsive to consumer campaigns But this was around the working conditions in Amazon warehouses and File the resolution asking for disclosure Around those conditions and got it on the the ballot and Amazon was much much much more responsive to that Then they had been to other groups consumer campaigns and Another great example was kinder Morgan is a Canadian extractives Company that's trying to build a pipeline as many Canadian extractives companies are and it's going through the land of the Sallail Watt tooth First Nation in Alberta And so we worked with that with that First Nation and we crowdfunded a tour from our members donated to and we accompanied the Leaders of the First Nation group to Wall Street and got them meetings with JP Morgan with Goldman Sachs And with eight eight different institutional investors that represented 10.5 percent of Kinder Morgan's shares And those investors had only been told so far that everything was on track And that you know that was going to be approved and don't worry and everything's fine And they didn't know that the First Nations groups were fighting the pipeline actually until we met with them And Since then it's actually been a whole reversal Again, it's gonna be years before we actually know the outcome, but there's just a five-a-month delay announced And Alberta oil into oil newspaper not a progressive lefty rag at all Said that the whole thing had been a public relations nightmare for kinder Morgan So those are the kinds of things and you know, we would love to work with more shareholder advocacy groups The I'm sort of interested in how you characterized one company is notoriously Unresponsive and then there's sort of ways you can move them up the ladder toward responsiveness at some level It seems like there's partly a question of people just didn't know in this sort of in this example It was like they didn't know these people existed. Is that typically what is the difference or there are other differences? That move people it really depends. I mean Walmart is a totally different kettle of fish from, you know A small company that has never had a PR crisis before I mean you guys are all Involved you're in boards of companies like, you know, the different PR Experiences different comms experiences. So it's often, you know as consumers were often like this is a really important issue And we got nothing right and then this is a really important issue. No, let's yell it louder Let's do it in this other way and then you get something that bites and suddenly you get, you know Somebody once told me like if you can just make it Something that the CEO has to think about like once a week then and it you might you know Like CEOs don't want to have to think about your campaign once a week. So I Think that seems like a pretty good shorthand. Yeah, I want to pivot a little bit to some of us as model So some of us is a nonprofit organization at New Media Ventures. We make for-profit investments debt equity investments as well as grants and You know people tend to think of ROI in terms of investment and then think of grant making as simply giving money away And so I'm interested in how you think of both some of us's revenue model, which I think would be helpful for people to hear and How you think of sort of return on investment in the context of a nonprofit? Yeah My big top line here would be that it may be counterintuitive But actually in some cases giving to nonprofits is a better investment than Investing in a for-profit company and by that I mean if your bottom line is impact and change which I assume many That's why many of you are here We There are nonprofits that are actually revenue generating and that require investment in order to generate that revenue And we're one of them So we've taken less than three million dollars in major donor and foundation funding since we launched And we're currently Raising online a million dollars a quarter in small dollar donations So if you think about that the our early investors of which New Media Ventures is one and their investment group the investors that work through them like Are you believe those investors have already had a 10 to 20 times payoff in terms of revenue generated for progressive change? And that's just to date right that's going to continue to pay off for as long as we're raising money from small dollar donors, so that's Yeah, think about it that way right like you could invest in something and get the money back and then try to give it away for good But you could also invest in the good thing. That's revenue generating to begin with Yeah How do you you know there's a lot of hand-dringing within this community since you mentioned impact as presumably the bottom line of Every single person in this room about how exactly to measure that impact Especially in the context of a campaigning organization You've got the campaign wins, but the kind of change you're seeking is quite long term How do you think about measuring impact or how and you know, how might that be instructive for all of us? Yeah, it's it's really hard right has anybody got a perfect solution because I'd love to hear it I listened to the panel earlier today talking about this and I think in many ways the impact investing community is ahead of the campaign and community and measuring impact But I think we also have lessons to share And one of the lessons for me is to like you think if you think about your theory of change right some The thing that you do that makes this other thing happen that makes this other thing happen It makes other thing happen that means that like more poor people have food right or whatever it is whatever your theory of changes It's often really hard to test that the thing you're doing which is giving money to Some company is going to result in more people having more food But you can test the links along the way of the chain You may not be able to test all of them But so like the one thing I would say is like keep your eyes open for the links that you can test So an example of this in campaigning is we pour untold resources into getting people to make phone calls to Congress, right? as a movement and Actually, you know, there's a lot of reasons to think that that works that that has effect But nobody's ever run a controlled trial to see whether it actually does and it wouldn't be that hard you could use a state legislature as a testing bed and you could generate Pick half of the state legislators randomly on some issue that they don't get lobbied on a lot and Generate phone calls to that half and not to the other half and see if it affects how they vote And that's something that kind of thinking about like where are the links in the chain that you could test and Making sure you actually test them And I think the other thing I would say which I don't think the campaigning world does a great job of but I would I'm trying to change that is Is that you should be investing actual resources in measuring your impact? Like if you invest 10% of all your resources and measuring your impact and that makes you 20% more effective Then you've won right you've won that game And it's not that hard to get 20% more effective But if you like really work at it, so I think that's you know, that's a way to think about it You tell us as we're sort of wrapping up what you're most excited about now in terms of some of us's future And what we should expect from you. Yeah, well, so actually, you know, this is a little wonky But the thing that I'm most excited about right now is technology Our sector has not really adapted the digital, you know move on like you get a lot of emails Some of them are donation asks that's still the the the model that we all use in digital campaigning progressive campaigning and The world has changed a lot since that model was invented like people are now reading all their email on their phone Frankly, they don't really like email very much whereas it used to be really personal And we're building a world-class technology team in house to try and figure out how you use WhatsApp and how you use Apps on your phone to try and mobilize more people and just get millions and millions more people engaged Thank you for that as we wrap up. I was sort of thinking about my takeaways from your Points and I think I'm thinking a lot about one Keeping all of our eyes open for links that might reveal impact along the sort of chain of our work to also to consider non-profit impact as Potentially more efficient than some of the for-profit investments we might make and then last to create a campaign that keeps the CEO Thinking once a week and it seems like we'll be able to solve everything Just join me please in thanking Taryn Steinbrückner Kaufman in sharing some of her wisdom


What's up? A lot but the main thing is proud. It's been a very tough journey for me. A very long and tough journey that needed a lot of Australian stations and hard work. I'm so proud of myself for never giving up. Now looking at yourself on that banner, on that picture that is going to be appearing on Netflix. Do you feel like you're finally living your dream? One of them. I have so much, it's just a launching pad. It's just the beginning. If I don't do anything after this, it's sad. It's just the beginning of me taking this to another level. Representing my country, representing my industry in the biggest platform. So for me this is just a launching pad and my pride I keep the resilience to keep doing more. So this is just one of my dreams that I thank God. God is the greatest. But for sure it gives me more hunger. The moment I stop here it will be sad. I really want to know how your mum is feeling right now. Having put you out in public to entertain us with your talent. How is she feeling right now? We had a long call in the morning. We cried on the phone and everything. She's so proud. I know she's so proud. It's a beautiful thing your child figured out. She supported me. My mum is a teacher but she supported me. The only thing, I know the sacrifices she made. So the only thing I can do is make sure the sacrifices for how I waft it. I can't stop. I have to make it. When I call off, muma me make so many sacrifices and risks that it has to pay off.  She's very emotional but she's just full of love. I love her. I'm here because of her. Everything is my mum. Everything. She's my mentor. She's my source of strength. She's a very strong woman. She raised me and my bro alone. She's amazing. And right now, her baby is on Netflix. You know, is that something that you really plan just to honor her and appreciate her? So I'm here because of her. I'm here because of her. But that's the dream of her. But for me, it's Mawlana, God akit my mum. Namin yende kupush. Enough.  But the proudest moment for her is watching me figure it out. She tells me, it's not about what you do for me. But I just want to see you figure it out. I want to see you stand by yourself. I want to see these risks. I want to see you stand by yourself. I want to see these risks that you took when you were a kid. So she's my everything. She's my super human. I love her so much. Mum, I love you so much. Thank you for believing in me. Thank you for fighting with teachers. Telling them om toi kwa tizi. Om toi kijana kwa tizi. Because it was hard in high school. Teachers not telling my mum, pull him out of the TV. It's a distraction. It's a hot. And my mum is a teacher. And she was like no, she used to pull me out of school. Don't want him to act okay. We'll find another school. He has to act. This is what this kid wants. This is what he's good at. This is his passion. I wasn't strong academically. But when I hit that stage, my mum knew this kid is very talented. And so she fought for me. And that gave me the confidence to even fight for myself. So all through, she's been my light. My uncle, my everything. And my big brother too, Dan, I love them. My family has been everything to me. They are my greatest support system. And they are so proud right now. This is the point where we ask Mualimua Matz. Mualimua Matz. Mualimua chemistry. Mualimua matz. Mualimua matz. Mualimua matz. Mualimua matz. Mualimua matz. Mualimua matz. Mualimua matz. We're all different. You can't judge your kid's abilities based on books or one. You can't judge a fish, the ability of a fish by the number of trees he can jump. We can't judge the ability of a man to behalize and sing. The difference. So to me I might not be We are doing that because we are being forced to be people you are not. Then after that you get frustrated, after time comes you are ready, you have done your degree and you take it to your mom and you are like now I am telling my time for you.  But it was really meant for you. And right now I live in my former classmates who are depressed and drugged and depressed.  But if they are better, they will be better and better. For sure. So for me that's one thing for the parents. I mean the better motivation I get from the parents. But now I have been acting, my mom used that even to be to blame me. If you are not getting this bread, you are not going to say it. If you are getting into trouble, I am calling the provincial government. I am used to home set, home set, home set. Before I do something I think, I mean machachare. We do this, we keep on going, we keep on going, we keep on going. So my mom took drugs and made it work for me. And used it to inspire me. So that's one thing. Now you know, I really want to know, when you got to call in cast case, what came to your mind and did you actually know what you were going to do and what you were going to do? Yes. Um, actually we know volume is a pretty historical. We have been the pilots and found out that the pilots were different. They were different cast. So we have been coming to the cast. And feeling shoes, that's a huge expectation. But now we are going to take more time. Okay. What will you do? We can do everything together. Other people can play in the pool. Ya, you cannot go on the beach. Ya. So.... I was telling you.  Ukunashia no henda. Lengta. Hiawna bai hibubu. Napatwa wikwensha. Ida. Mata hibubu. Yubu yabubu. Taka hibubu. Na kufu wikwensha. Taka hibubu. Wikwensha. Napa hibubu. Napa hibubu. Napa hibubu. Taka hibubu. Taka hibubu. Napa hibubu. Napa hibubu. Napa hibubu. Napa hibubu. 🐓 🐑 🐎 🐑 🐎 🐑 🐎 🐬 🐔 🐻 🍄 🐛 🐨 🐔 🐀 🐱 🐱 🐰 🐼 🐫 🐟 🐢 🐰 🐴 🐯 One was different on this section, compare to any other section 🐑 🐯 🐕 🐕 🐯 🐞 🐙 🐰


We know that the microbiome changes during a person's life. It's usually established in the womb and reaches an adult-like state after the first few years of life. From then on, diet becomes a major factor shaping the composition of the gut microbiome, though other factors can affect it too.


Yesterday after the men's conference, we were in the back and Pastor Dave and I were talking and I shared with him what I wanted to share today and I went through it and he said, okay, that's okay, great, go ahead and do that. And then last night I was with some people and we were having prayer and I kind of felt the Lord say, hey, maybe you might want to tell him what I want to talk about, say neighbor, good idea. And so he put some things in my heart and I really hope that this message will encourage you. I pray that God will allow me to say it the way I want to say it or in the passion that you would feel God's incredible love for you. How many of you have ever questioned God's love for you? Like you thought that there's no way in the world he could love somebody like me. I don't know about you, but I know I've gone through that often and it happens way too often as far as I'm concerned at times. And, but you know, one of the disciples that hung out with Jesus, when he pinned himself in the Bible, his name is John, he said, the disciple that Jesus loved. And I would read that and I would go like, hmm, what is that all about? And here's what I think it's all about. I think John just had enough sense to let Jesus love him. It was like, okay, Jesus, if you want to love me and spite of me, knock yourself out. And all God needs for us to do is to cooperate with his love, that God finds us lovable, even though sometimes we act unloving. God loves us regardless of ourself. And he never turns his back on us. And so, John, at the end of his life, he's mesmerized still by God's love. And he writes this in the first John, the third chapter, the first verse, he says this. And one translation says this, behold, what manner of love is this that the Father has bestowed upon us that we can be called the children of God? At the end of his life, he's still blown away by God's love. The Phillips translation, and I love this translation because of the story book kind of setting that it presents, it says this. Consider the incredible love the Father has shown us in allowing us to be called the children of God. And that's not just what we're called, but that's what we are. Our heredity on the Godward side is not a mere figure of speech, which explains why the world will no more recognize us than it recognized Christ. Oh, dear children of mine, forgive the affection of an old man. Have you realized it? Here and now are we God's children. We don't know what we shall become in the future. We only know that if reality were to break through, we would reflect his likeness, for we would see him as he really is. And everyone who has a heart of hope like that keeps himself pure, or herself pure, for they know how pure Christ is. Wow. He's blown away by God's love. The love of the Father. Look at your neighbor. Say neighbor. Neighbor. Let's say it like we really mean it this time. Say neighbor. Neighbor. Who's your daddy? Neighbor. And I want us to think about that today. And I would hope that Jesus' daddy is your daddy. And you know, I love this verse and we know John 3.16, and it's quoted all the time, but here's what it says, for God so loved the world, that he gave his only begotten son that whosoever would believe in him would not perish, but have everlasting life. It doesn't just say God loved you. It says he so loved you. Like he took love to a whole nother level. I love you. If Jesus, if you wanted to paraphrase that, Jesus is, John is the one that wrote that, Jesus is the one that said it.  That if you put your faith and trust in me, you would not perish, but you would have everlasting life. God goes, I gave you something to prove my love. I gave you my son. When somebody gives you their son, that's radical, amen? So God took it to a whole nother level. None of us probably would be willing to sacrifice our children for someone else, but God says, I'm giving you my son. And I want us to think about that. You know, he came to his own, the Bible says, and his own did not receive him, but whoever did receive him, to them he gave the authority and the power to become the sons and daughters of God. Wow. His dad wants us to know him. And I think Jesus wants us to know his dad. Jesus gets this incredible introduction when he shows up on the earth in Matthew 3.17, it says, and suddenly, okay, so here comes Jesus. And like I said, when I read the Bible, it turns into a movie for me. Here comes Jesus and John the Baptist sees him. His cousin, hey, behold the Lamb of God, who takes away the sin of the world. And then Jesus is baptized by John. And when he's baptized, the Holy Spirit comes upon him and then God the Father speaks from heaven. And he says these words. And suddenly a voice came from heaven saying, this is my beloved son in whom I'm well pleased. God the Father goes, that's my boy right there. And he's already pleased with them. He hasn't worked the miracle. He hasn't preached a sermon. He hasn't raised anyone from the dead. He hasn't turned water into wine. But his dad is pleased with him. And he announces him himself. And I just find that amazing. Jesus and the Father are one. Question, how many of you, when you were growing up, have ever had somebody say this to you?   Raise your hand straight up in the air, please. Thank you very much. Okay, all right, all right. How many of you, now if your parents are here, don't raise your hand now, okay? But how many of you did not like that? Anybody in the house not like that? Okay, say neighbor. If you don't know who to act like, guess who you're gonna act like. Okay, but Jesus had this incredible relationship with his father, you know? He says, when you've seen me, you've seen the father. Wow, question, a vampire. If a vampire stands in front of a mirror, what does the vampire see? I can't hear you. Can't see anything, because they have no reflection in the mirror.  Jesus. Jesus is the visible image of the invisible God. Look at your neighbor, say neighbor. Dang. Okay, Philippians two, five, one example. It says that Jesus Christ be your example as to what your attitude should be. So Jesus, you watch how Jesus responds to that. He says, I say what the father says. I do what the father does. And he goes on to this, and then he wants to tell us a story about his dad. We talk about entering into a personal relationship with Jesus, and that we do. But I think Jesus wants us to have a special and intimate relationship with his dad. He wants you to see how his dad is. And so when I was looking at this as I began to watch over this, it really overwhelmed me. I was far more overwhelmed this morning. Matter of fact, I went blank while I was sitting there for a while. I was going like, Lord, am I going to be able to share this? I had an opportunity to speak at a church when I first began in the ministry. And there were a lot of people in this church that I used to do a lot of dirt with before I got saved. I know none of you all have ever done dirt, but I used to do dirt before I got saved. And I had the opportunity to go to this church and I was getting my stuff together. I was getting my hand grenades and my machine gun bullets. I was going to blow this place up. And I waited all week long before God gave me something to tell them. And I was like, come on, because I know what they're doing there. And the Lord spoke to me. He said, why don't you just try telling them how much I love them? For real? Look at your neighbor say neighbor. Hmm. And I spoke there that day and I gave them a message entitled that first verse, what kind of love is this? And I think God wants to remind us today of his incredible love for us. And then encourage us to live our lives responding to that love. How many of you have ever said, I love you to someone, raise your hands. Answer me out loud. What is the only thing you wanted to hear that person say back to you? I love you too. Everybody says the same thing. Do you think God is any different? God says to you, I love you. And it's easy to say I love you, but he wants us to live our lives like we love him. God didn't just say I love you, but he demonstrated his love. The Bible says for the love of God was demonstrated for you and I that while we were sinners, Jesus Christ died for us. Wow. And so when Jesus shows up and he begins to meet the world, the one thing, the amazing thing that he did was he hung out with people who were very much unlike him. And I always wondered, why did he hang out with so many people who are unlike him? And why did people who are unlike him wanna hang out with him? Say neighbor. Cause he loved them. And it went both ways. Like I could be around this man and he wasn't about blowing up sinners and putting them down. Yes, he wants people to repent from their sin, but he wanted to meet them right where they were. And the only people who disagreed with the way that he did things were the scribes, the Pharisees and the Sadducees, religious people. People who thought they knew what God was like and they did not have a clue. Say neighbor. I can't stand people like that. And it was people like that who couldn't stand Jesus. How many of you know somebody who's way too spiritual? Now don't look at him, but I'm just saying, how many of you know somebody like that? You know? Just a thought.  And here's what it says in Luke 15, one. It says, then all the tax collectors and sinners drew near him to hear him. They wanted to hear what he had to say. Why? Why did they wanna hear it? Because nobody ever spoke like this man the Bible says. That when he spoke his words had the ring of authority. I believe that when Jesus spoke to people, it was like he was reading their mail. How many of you have ever heard a sermon from someone and they touch one of your issues and it seemed like the speaker was looking right at you when that happened? Has anybody ever had that happen to him? And you, you're like, yeah, yeah, okay, okay. So I got a feeling, but there was something about the way maybe Jesus would do that. Maybe he would hit a point and he would look right at the person but all they would see is love and compassion in his eyes. I wanna say about it. So they all came to hear him and the Pharisees and the scribes complained to the religious folks. This man received sinners and he even eats with them. Now, in the King James version, it says this man, this man in treateth at the end of that word. He in treateth sinners and he even eateth with them. Those ETH words mean he was always doing it. He continually did that and they didn't like it. And here's the God of the universe in human form and they're questioning his ways. And you know why you might question his ways because his ways are not our ways. And his thoughts are not our thoughts and as high as the heavens are above the earth. That's how far his ways and thoughts are removed from ours.  And so he spoke this parable to them.  And I wrote this book and one of the lines in the book, there's hope and a rope. It says there are only two kind of people in the world, knuckleheads and people who think they're not knuckleheads. Say neighbor, I think that brother just called you a knucklehead. How many of us can admit we are knuckleheads from time to time? Say neighbor, oh you know your hand ought to be up in the air. Okay. So he spoke this parable. I think here he's got these people who want to hear everything and then he's got these people who don't want to hear anything. And I think he's very frustrated with them. And I think maybe to a certain degree he's got like, and so here's what it says. So he spoke this parable to them. He said, what man of you having a hundred sheep if he loses one of them does not leave the 99 in the wilderness and go after the one which is lost until he finds it. And when he has been found, he lays it on his shoulders and rejoicing. And when he comes home, he calls together all of his friends and neighbors saying to them, rejoice with me for I have found my sheep which was lost. I say to you, Jesus said, likewise there will be more joy in heaven over one sinner who repents than over 99 righteous people who need no repentance. And you know, the Bible says there is none that is righteous. No, not one that they've all gone astray. But when I read this, it turns into a movie for me. And I see a shepherd out and he comes to the flock and he begins to count and he realized one of them's gone. And how do you lose a sheep? A sheep, they're not exactly known to be the smartest animals in the world. Amen? As a matter of fact, they're known for their stupidity. And then we're called sheep, say neighbor. And that's all I'm gonna say about that. But how do sheep get lost? You know, they're out there, they're always eating. And the herd goes this way and this one sheep goes this way. And they may be off in the distance. Oh, it's the wolf. Say neighbor. That's pretty good for a boy from the Bronx. The wolf is on the prowl. But Jesus says, I'm the good shepherd. And the good shepherd lays his life down for the sheep. In other words, Jesus says, before you get one of mine, you're gonna have to get me. And that's exactly what happened at the cross. So that you and I would not have to be gotten. And he comes and he rescues the sheep. And he brings it back over the shoulder. And he calls his friends over and they have this incredible rejoicing. Now we know that no shepherd would ever leave 99 sheep by themselves because when he came back, those sheep would be scattered everywhere. I think about this. It just wants to show you that God's love for the lost. God loves lost things and he loves looking for lost things. And in our case, lost people. I think folks like you get it. I think the tax collectors in the centers got it. I think the Pharisees and the scribes were like, whatever. Okay, how about this? How about a woman who had a set of coins and she loses one of her coins? Wouldn't she search her house and look everywhere and sweep until she finds it? And then when she finds that coin, when she invite all of her friends over and have a celebration, I'm telling you now, there is rejoicing in the presence of God's holy angels when sinners repent. People who are going the wrong way turn and go the right way and find themselves found by God. Amen. How many of you have ever lost some money? How many of you look for the money in places there ain't no way in the world that money could be there, but you look there anyway? And then when you found the money, you were excited. But you didn't invite all your friends over. Say neighbor. Cause you're greedy. Okay. But really it's a special coin. It's a set of 10. It's a wedding gift. And the set is not complete unless all the coins are theirs. I think that's how God feels about heaven. For the Lord is not slack concerning his promises. Some people account slack, but he's patient towards us, willing that all would come to repentance and no one would perish. That's God's desire. Is that heaven would be sold out, that it would be filled with people and he comes looking for the lost. I think people like you get that. I get that to a certain degree. Religious people don't get it. And here's what I feel about the rest of the story. I think Jesus can't wait to tell this part of the parable. And what I can say, when I read it, when I hear the Bible, when I read it, it turns into a movie for me. And I think about this. And a parable is just a natural story with a spiritual meaning behind it. And he tells a story of a man that had two sons. And the younger son said to his father, Father, give me my share of the inheritance. And not many days later, he left. The father goes to the inheritance box and because there's two sons, the younger son would get one third, the older son would get two thirds because a greater responsibility would fall upon his shoulders. And not many days later, he leaves. And I wonder at times in this parable, how come he didn't leave right away? If we make this natural, if we make this real, how come he didn't leave right away? Maybe he wanted his father to beg him. Maybe he wanted to see if his father thought he was bluffing, you know, maybe he wanted something to happen. But this father had probably sown into his life, had trained him up in the way it should go, that when he was old, he would not depart from it. His father, maybe he was old enough to make a decision for himself. And his father would not twist his arm and make him stay. And so there comes a point where he leaves. And I think about him when he leaves. And maybe he went out and just brought some clothes. You know, maybe he went out and got himself some Air Jordan sandals. You know, maybe he got himself a Rolex sundial. Maybe he got himself a Gucci Yamaha. Or maybe he went out and he got himself a Tommy Hill figure tunic. Okay, and so now he's dressed in a pocket bulging. I'm out, boom, and he leaves. And he leaves walking tall. He leaves, can't nobody tell me nothing. Anybody know what I'm talking about? Anybody ever been there? Just four of us, praise the Lord. Okay, and so, you know, a lot of times we won't listen.  How many of us don't like the I told you so finger? How about the I told you so finger when this comes with it? Yeah, I told you so. And I don't know what's worse, the I told you so finger or the neck that goes with it. But if we would listen, we could save ourselves a lot of grief. But this young man, he did what he wanted to do. And the Bible says that he went to a far country and he wasted his substance and riot is living. In other words, he did all he was grown enough to do. Couldn't nobody tell him nothing.  And no one would do anything for him.  And so he goes out to the pig pen and there is these pigs in squalor and the Bible says that he desired to eat what the pigs were eating. Sometimes it's got to get that bad.  And he wants to eat what they're eating. And I want to stop the story there. And if this were a real story, which I believe it reflects a real story, let's go back to the ranch. You know when I was a little boy they would have cowboy movies on and I know I'm dating myself here and they would segue from one scene to another scene. And you know, you'd be in town and then they would give you a thing and there would be a narrator in the background and he would come on. Meanwhile, back at the ranch. Okay, meanwhile, back at the ranch, what's going on? I think that there's a father who cries himself to sleep at night. I think that there's a father who lays his head on a pillow and thinks about his son and has a tear rolled out of his left eye across the bridge of his nose down into his right eye. I think there's a father who prays for his son. I think that there's a father who walks down the hallway and maybe walks into his son's room and he sees the bed that his son used to sleep in and now that bed is empty. I think there's a father maybe who wonders, why did his boy leave? Why do we ever leave? Why do we end up in places that we shouldn't be? The voices that began to woo this kid away from his father. The voices that began to entice him. The voices that made something over there look better than what he had over here. And there are many voices in our lives that try to pull us away, but there's only one voice that pulls us back and that's the voice of love. And sometimes seemingly those voices are louder than the voice of love, than the voice of wisdom, than the voice of reason. And we end up in the pig pen. There's a way that seems right to a person, but the Bible says the end of that way is the way of destruction. And now he has taken this road that looked good here, but over the horizon, it led to some things that were destroying his life.  The Bible says, and he came to his senses. Ezekiel 46.9 says, when the people come into the Lord's house on the feast day to worship, let those who come through the North gate leave through the South gate and those who come through the South gate leave through the North gate. Let no one leave through the gate in which they came. I think that's God's way of saying, when you come into my presence, go home a different way.  Okay, so he comes to his senses and now he's going home, but he's going home a little bit different than the way he left home. Because when he left home, he left with arrogance, he left with pride. I'm out, yeah. But now he comes home, kicking a rock, head bowed.  In the animal world, say, neighbor, don't act like you don't know what that's like. He's going home a different way. Because when he left, he left erect. And when he came back, he came back correct. And the Bible says the Lord gives grace to the humble, but he resists the proud. And the Bible says he comes home and then the father saw him from a long way out. The Bible says God knows those that are his. He looks a little different. He's walking with a little bit of a limp, but that's my boy right there. And he starts running at his son. And of course in Palestine, fathers never ran after kids, especially wayward ones, he runs to him. And I wonder what the kid is thinking as he sees the father coming. Can you imagine the doors burst open and here comes this father that I've dishonored. I've done all I was grown enough to do, took his money out and wasted it. And now he's running at me. You know, I always think about this story. I always thought about this with my mama being the victim of child abuse at her hands. Here's what that scene would look like. Mm-hmm, here you come now. You're gonna get yours. Yesterday I shared with the men, you know, they got this thing out here today called Time Out. Time Out in the Hood is the time it takes you to wake up after you got knocked out. I'm just saying. We ain't getting no time out of our house, okay. I'm telling you, if this was my mom, and the kid knows he's wrong, he knows he did wrong. And I wonder what he's thinking about the father. The one thing the kid did know in the pigment, he could go home, but he just didn't know how. And now his father's running at him. I think he braces himself. And the Bible says the father takes him into his arms and embraces him. And one translation says he smothered him with kisses. This is a boy that just came out of a pig pen. This is a boy that's stinking and he is nasty. The man that raised me, daddy. You know, Jesus when he talked about his father, they called him Abba. It's a very intimate term between a son and daddy. I just call him daddy. He was a World War I vet born April 1897. Listed as killed in action in World War I. And they found him in a French hospital a couple of months after the war. His mama never gave back the insurance money. I'm just saying.  And he is God's saving grace in my life.  And he loved me unconditionally. And when I gave my life to the Lord at 33, he gave his life to the Lord at 84. And he lived out the remainder of his days with us. And he had fallen and broken his hip and then he had kidney failure. And so one day he had to walk on a walker and he was very slow. And one day I came home early from work when I was still in the police department. And as I walked into the house, I smelled the smell. And the bathroom is nowhere near the front door of the house. And I said, what's going on in my head? And I walked in a little bit further and I looked to the right and left rather and daddy was standing in the bathroom. And what had happened, he had tried to make it to the bathroom on the walker and he couldn't make it. And he went to the bathroom on himself. And he had diarrhea. But he couldn't let go of the walker and take care of himself and change his clothes and clean himself. So I had to clean him. And I will never forget it. I'll never forget having to go between his legs. And I'll never forget the warmth on my hand of that diarrhea. But I will also never forget how horrible it smelled. It smelled so bad I almost threw up on my father.  And I said, daddy, why are you crying? He says, because I don't want you to do this. And I said, would you do it for me? If you could, and he said, you know I would. I said, then be quiet and let me do this. And maybe you say, Bill, why do you tell us that story? Because God says in his word that your sin and my sin is a stench in his nostrils. It is nauseating to him. But if we confess our sin to him, he is faithful and just to forgive us of our sin and to clean us from all of our unrighteousness. Amen. Say neighbor, who's your daddy? I love the kid. Bill pays language. Dad, dad, dad, dad, dad, chill, chill, chill, chill, chill. Got something to say. I've sinned against heaven, I've sinned against you. I am no longer worthy to be your son. I will go and live with the hired servants. The father does not use these words, but his behavior says these words.  Hey, you, get the best robe. You, get the family ring. You, get the sandals.  The one that we thought was dead, he's alive. The one that was lost has now been found and we are going to have a party. Look at your neighbors and neighbor. Who's your daddy? You know who I think is messed up right now? I think the servants are messed up. I think they're watching this and I think they're going like, I wish I had a daddy like that daddy. Say neighbor, they could have a daddy like that daddy. And I think about this and those things represent. You know, the Bible says he puts the new robe on him. Blessed is the man whose sins are covered. The family ring, family credit card, complete restoration, sandals, because when you didn't have shoes in those days you were a slave.  You know what happens with the fatted calf? Blood's got to be shed. And without the shedding of blood there is no forgiveness of sin. And there was blood shed for you and I one day so our sins could be forgiven. And so Jesus gives this picture and I think the sinners and tax collectors got it. And then Jesus continues on with the story. And it says the older brother came in from the field and he heard the music and the dancing. They were getting it on up in the house. Amen. And he calls one of the servants. What's going on in the house? Your brother's back.  And in essence his behavior is like, oh I know you tripping for real now.  And he got an attitude. He's got an attitude about the way his loving father treats a wayward kid. Because his heart was not in alignment with his father's heart. And a lot of times when you think you got it all together you can develop that attitude. You can develop an attitude of a Sadducee who says I thank God I'm not like other men. Every single one of us are one decision away from a scandal. Say neighbor, don't act like you don't know what that brother's talking about. I remember one time a woman in my church, a church I used to go to, she committed adultery. And they were friends of mine. And then her husband committed spite adultery. And because I'd not worked out my mama drama I was real hard on her. And I would look down at her. And one day during a church function, let's just say like the movie you all are gonna go see at five o'clock today. She comes over to me and takes a piece of paper and slides it into my hand. And when she walked away I read that piece of paper and it says I thank God you don't have a hell to put someone in. And then the Lord spoke to me. You really think you're all that don't you? You think that can't be you don't you? And then one day in my return from the pig pen I became far more gracious towards people who end up in a pig pen. Say neighbor, be careful, guard your heart, it could happen to you because we're called to have the attitude of Christ. A loving, caring, compassionate, forgiving attitude to be able to speak the truth in love that if you see your brother caught in the fault let you who were spiritual reproved them in a spirit of meekness lest you be likewise tempted. So he stays outside and the father comes out and meets him, what's wrong? I've been here all these years. I did every single thing you told me to do. And you never even gave me as much as a goat so I could have a party with my friends.  Say neighbor, ha he know, just a thought. You killed the fatted care for him and the father says everything I had is yours. All you had to do was ask. Oh yeah, by the way, this your brother? He was lost. We thought he was dead. He's alive and he's been found. Verse 32 says God's attitude and it was right to give him a party. What kind of God is this? What kind of God loves you and I this way?  Here's what I believe and I shared this this morning because that story ends there but the story doesn't end for you. There are people in your community. There are people in your church who've turned their backs and walked away from God. There are people in your family who don't know the God of the universe.  And so you begin to live your life responding to God's love. You begin to go out and to share the love of Jesus with as many people as you can get your hands on because of all that God has done for you. What shall I render the Bible says to God for all of his mercy? Go and tell someone. You, the salt of the earth, you lights in a world of darkness. You cities that are set upon hills that cannot be hidden. You have what they need. You're not better than them. You're just better off than them. And you tell them about Jesus.  And they ask you, what's going on with you guys? Just be prepared to give an answer for the hope that's in you. Christ in you, the hope of glory. But that's what God wants to do. He wants to reveal himself. He sends you out to catch men and women. Look at your neighbor say neighbor. You catch them. Let's say it like we mean it. Say neighbor. You catch them. God will clean them. It's not our job to clean them. It's our job to catch them. I'm gonna teach you to catch men. And Peter lives his life responding to God's incredible love for him. That's what God wants to do. He wants you to recognize how much he loves you, though you will never be able to fully recognize it. And I've asked God this because I cannot get over myself from time to time. And I said, Lord, how could you love me this way? What kind of love is this? I don't understand. And the Holy Spirit spoke to me one day and said, and you never will. Just receive it and go with it. Live your life responding to the incredible love.  You can come to church and sit here and be in just as much of a pig pin as that young man was. I've done it by experience. I've stood in the pulpit and gone back to a pig pin, putting God's love on hold. But the Bible says no one can come to the Father unless the Spirit draws him. And here's what I believe. You see that brother, the older brother wouldn't go get his son. Say neighbor, don't be that person. God's in you now. You understand the love. You understand the grace. You understand the mercy.   The Spirit of God. No one can come to the Father unless the Spirit draws them. And I believe that he could not get over himself. The Bible says the way of a transgressor is hard. It's hard because God's there. It's hard because God is sold out to you. It's hard because God says to you and I, even when you are not faithful, I am faithful still because I cannot deny myself. Say it with authority. Say neighbor, who's your daddy? Jesus' daddy is your daddy. And Jesus' daddy says, go. Do the things that he does. Say the things that he says.   And we need to shock this world. That's what God wants to do through your lives. Amen? Amen. Okay, here's what I'm gonna ask you to do. We're not gonna do an altar call. You know where you are. I would think you can't have this many people and somebody ain't struggling. That you don't have some stuff going on in your life. It's between you and God. I like altar calls at times, but I don't feel to do one today. But here's what I felt God put in my heart. God wants us all to go home a different way. If you've heard something that has touched your heart today, okay, here's what I want you.  Everybody point at the door you came in. No, no, look at the door. Look at the door you came in. Point at that door, okay? Heads back this way.  Nobody needs to know but you and God. I want you to go out a different door. That's the beginning of going home a different way. And you don't go home and tell people about the new you.  You know, amen. Just start doing crazy stuff. Loving on people, caring for people, speaking into people's lives, encouraging one another, lifting up the broken hearted. Go home a different way. It starts with you. God's faithfulness to you. You become faithful to this world. As I said before, because they need the Jesus that lives inside of you. Jesus says, the works I do, you're gonna do greater works than these. Because I'm going back to be with dad. But dad will send the Holy Spirit. He will come and get inside of you. And he begins to live his life the way he wants to live it. And not the way we wanna live it. So look at your neighbor one more time. Say neighbor. Say it like you mean it, folks. Say neighbor. Whatever you do, go home a different way. God bless you.


Hello, welcome to this special CUBE Conversation. I'm John Furrier, host of theCUBE here at Palo Alto, California. We're here coming in remote today, Saheed, CTO, Adolation, company we've been following since the beginning, Big News Day, Event in London, big announcement. Obviously not surprised to see AI involved in a company that's been doing democratizing data and making it easier to use for engineers and data analysts and data stewards over the past decade. Great to have you on. Thanks for coming on. Thank you, John. Nice to be here. It's been great following the rise of Elation. Again, the trend is your friend. And when you had it early and you see it and then AI is the gift that dropped into the industry, we're seeing in the CUBE's reporting, of course, looking at angles, got tons of stories on it. AI is on everyone's agenda, from the bottoms-up developers to the top-down boardroom, into the organization. It's the hottest thing. And if you have data, it's the new value proposition. It's the new intellectual property. That's the conversation. So that's awesome. And you guys have news. You're launching the ALI AI, AI-powered co-pilot for AI engineers and data science analysts and data stewards. I think one of the data is pretty much everybody these days. So let's get into the news. Take us through what is the AI product that you're announcing? What is ALI? So ALI is a co-pilot that increases productivity by enabling all the way from data scientists to data analysts to executives also. It's got three things. It's got intelligent curation. So users can really accelerate the setup of their data catalog. It actually takes a lot of human effort to set up the catalog. But now with some of the intelligent curation features and stewards suggestions and the AI recommendation system that we have, we can actually automatically suggest who'd be the best data steward for a particular data asset. What should be the description for that data asset? What should be the title for that data asset? Obviously the human's still in the loop. The steward still gets to approve those things, but we're helping the steward, right? We're doing most of that hard work for them. Intelligent search, big use case for a product like Alation, a data intelligence product is so that people can easily find and understand the data. And we've historically, as has the industry, relied on keyword-based search. So we are now relying on semantic search, right? Where we are understanding the semantics of the data and tuning our search to that. And that really helps the analysts, the data stewards, the executives really get to the data even quicker. And the third piece is a SQL co-pilot, the order-generated SQL, where Ali AI essentially generates SQL based on natural language, right? So a person, an executive, for example, can ask a question in natural language. And we then, behind the scenes, Ali SQL generates SQL, converts that into SQL, runs the query and spits out the answer. Alation's been solving a lot of problems for customers for years. And again, we point that at the top. What challenges specifically does the AI piece solve, the Ali AI solve? What's the main problem statement or problems or opportunities that emerge from where AI can enable new change or new value? What's the main, the problem that you guys are hitting here for customers and the challenge? I think, you know, just getting them to value quicker, getting them to getting live with their data culture, data literacy programs quicker. The other thing that when we talk to our customers, you know, they basically say that, look, everyone from the boardroom, two individual contributors really wants to harness the power of AI. And in order to do that, they need data. And in order to, and a lot of data, and not just a lot of data, they need trusted data. You cannot have trusted AI without trusted data, right? So they are really looking for us to be that foundation, to help them build a regular, consistent supply of trusted data. It's interesting, people who have had good data practices and initiatives are actually well positioned for the AI wave. And as a CTO, I want to get your thoughts because, you know, I've had many conversations with the nation over the decade. You guys have been talking about machine learning, supervised, unsupervised machine learning. And now AI comes in with foundational models, the generative AI pieces here. What was it like? What was the conversations like for you in the company when you say, okay, this is going to be great for us. And take us through how that evolved for Elation as a company because it's not like you guys just jumped on the bandwagon. You guys had the discipline. You have customers putting in a lot of compliance. And a lot of that hard work pays off what scale with AI. So this is a nuanced conversation, but the folks who are putting in the, I won't say labeling because it's not labeling, but like doing the compliance right, getting it right, are positioned better. Does this make the AI work better? Take us through your thoughts at CTO. What's going on here with the data piece of it and how customers are going to leverage the AI? Absolutely, John. First of all, I want to thank you for recognizing that we've just not jumped on the bandwagon, that we've been doing AI. You get proof. We have videos. Yeah, since our inception, right? So, you know, we were actually known as the machine learning data catalog. So I think it's been fascinating, right?  We had a lot of our customers calling us. And the initial conversations were like, hey, how are you going to leverage it? How are you going to make your product better, right? Like what automation are you going to deliver, right? And the things that I talked about, right? Intelligent curation, intelligent search or the generated SQL. So they were very keen on understanding how we could deliver value to them faster and more automatically and reduce a barrier to entry to a product. But then over time, what we've seen is people have realized that our customers have realized that, you know, they are going to be AI companies. Ultimately, that is going to be how they're going to differentiate themselves. And in order for them to be an AI company, they're like, yeah, I want your, you know, I want all your great features, but what I really want you to help me with is build this consistent, regular supply of trusted data.  They're like, I want you to govern my AI data state now. I want you to govern my models. I want you to govern the pipelines that are feeding it.  I want you to, you know, do all of it. And I think that's where most of the interest is these days. And again, I can't tell you, I think I have at least three to four conversations with customers on this particular topic every week. This is a big challenge. I have to ask you, zooming out, discovering trusted data is a challenge. It's going to get worse. More data is coming in than ever before. Budgets aren't increasing at the speed of the data. What do your customers need to do to be ready for AI?  What's the pattern? Is it a technical challenge? Is it a personnel challenge? Is it a process challenge? What is the core opportunity for customers and what's your advice? I think it's all of the above, right? It is a process, people, and a technology challenge. And frankly, with AI, the bar in terms of your practices around managing your data is even higher now. Because, you know, if you are going to rely on AI to give you great decisions, then you've got to give it really good, trusted data. So I think my first, you know, when anyone, when any of our customers comes to me, my first piece of advice is this is real. I've been around in the technology industry for a while. So it's not a fad. This is here to say, stay legit. It's legit, absolutely legit. Please take it seriously. And if you haven't started, start immediately. So that's number one. And number two, you know, get the fundamentals right. Get the basics right. Don't, you know, get fascinated by the next great model. Get the quality of your data right. Get your pipelines, data pipelines that are feeding you to these models right. Get, you know, higher good people. Get the right talent in.  So here's some things I like. I want to get your quick reaction as we wrap up and then talk about the event. It automates documentation and curations data, of a data asset scale. Check, that's awesome. Low hanging fruit, major benefit. Accelerates the population of data catalogs by suggesting data stewards. That's, it's like matchmaking. I like that too. That's more of a operational benefit. Also scales up better data. The search thing I find interesting in the SQL auto generation, I think fascinating. I think that's to me, a big deal. And then of course, getting the in-depth data and not having the in-depth requirements to be a great person to use data to solve problems. Those are the features. Which one do you like best? Which one's the most important? Is it the search and the SQL auto generation? If you had to kind of look at those bullets in the release, which one jumps out? How would you stack rank the storage line here? You know, that's a tough question. That's not a prayer question I'm going to say. It's like picking between your children. If I had to pick one, I'd go with search. I think search is my favorite.  So, you know, our ability to actually look into the data and look and figure out the semantics of, you know, what the person is trying to look for. I actually use it quite a bit, you know, in our implementation of our product. And I'll tell you, I can find data, I'm at least twice as productive if not more. I think that's, I think the search is the game changer. They're all amazing. I mean, this is where the AI is going to shine. Final question, let's talk about this London event because what you're getting at here is the vision of an AI system, right? This is not just about compliance and governance. This is about the operating system of a company. Is this being talked about at the event? What's the revelation London conversation like? What's the reaction from customers on the news? Share your thoughts and what are you hearing? It's a great event. It's amazing to meet with customers. It's amazing to meet with people that are actually using your product and get their feedback. We've got product leaders from, you know, all over Europe here. And, you know, we've got like 30 sessions. We've got speakers obviously from Malaysian but we've got speakers more importantly from our customers. They have exclusive access to pre-conference training certification. We have some hands-on labs and then obviously we're going to be talking about our roadmap, especially our AI roadmap. So it's super exciting. And, you know, we have one in London, we kick things off in London, but then we move on to Chicago. That's on October 23rd and 24th and then we end our revelation tour in Sydney, Australia. That's on November 9th. So it's a world tour. The AI system, what's your reaction to that kind of concept? Because what you're getting at here is personalization, more efficiency, better application integration down the road. I mean, it's pretty compelling. It is very compelling. So folks are like, I know what you're giving me. It's amazing. I just need the dates. I mean, just need to know when I can get my hands on it. I'm sold. Yeah. They're drinking the Kool-Aid as we say. Great to have you on the cube here. Congratulations on the news. Again, just a nice addition to the portfolio at Elation and congratulations on over a decade of success and all that machine learning and data works paying off for you guys and your customers. Junaid, thanks for coming on. Absolutely. Thank you for having me, John. Junaid, so here on theCUBE, CTO of Elation, bringing it down. A lot of stuff going on in the hood. People are super excited if you have data and are leaning into it, if you've been doing the work or have initiatives, the AI way is going to help. And again, a lot of automation, a lot of search efficiency, getting done things faster, reducing the time it takes to do things. And of course, the tsunami of applications that will be coming based on data is here. Mr. Cube, bringing you all the action. Thanks for watching.