Hey guys, it's Nate, aka The Foot Account, and welcome back to the channel. Of course, we're in the middle of Bundesliga team of the season, but we are getting new TOTS cards in packs today as the EFL TOTS are going out of packs, and coming into packs is a Saudi League team of the season that is going to include a Cristiano Ronaldo team of the season card. Yes, it is confirmed that it's leaked. We're going to take a look through the other leaks for cards that will be dropping on this game today and potentially some objective or SBC content as well. And of course, we can talk about this game right now without talking about the market. I took my biggest ever loss on FIFA 23 on the market yesterday with some of the prices on this game crashing even further. I want to talk about why this is still happening and if it's going to continue to happen. And of course, what we talked about yesterday as well, the 90 plus icon pack was not dropped yesterday. So guess what? It's probably coming today. We'll talk about that. And once again, a great opportunity to invest for that SBC. There's a lot to talk about today. If you're excited for the video, drop a thumbs up on it. And of course, subscribe if you are new. Now really quickly, let's look at yesterday's content on Saturday. It was a pretty slow day, but not that slow of a day in terms of prices that were impacted. First of all, Surge Nabri four star four star. Unfortunately, no boost on the Surge Nabri card here. We would have loved to have a five star skill move boost maybe to offset Royce having the five star weak foot. It is a nice stat upgrade over his World Cup Path to Glory card, which was his most recent special item. It is a really good card guys. And it's not that expensive, right? Two squads to get it done, 86 and 88, which seems like really high ratings for an SBC like this. But when you factor in that fodder is so cheap and this only costs you 180K. I mean, that actually seems like an L to a lot of people. I think that's why some people are put off by the price of this SBC because it's 180K and it just seems like you're turning in so much. But exactly the fact is fodder is so cheap that 86 and 88 don't actually cost that much. But nonetheless, I think this SBC just doesn't hit like super special like the Royce did yesterday or starting on Friday. This SBC is definitely cool. And it's one that if you're running a bonus tickets squad you're probably going to want to get this guy in the team. But I just think it's missing out on that special sauce whether it's a five star skill move upgrade, five star weak foot even. I feel like this card on the market with how cheap the bonus tickets cards are right now. It probably would be like 100,000 coins, maybe even less, maybe like 75K. So that's why this SBC price I think is underwhelming to most. But again, not a bad card buying links, German links so pretty good SBC there to craft during this upcoming week of upgrade packs. We also had the touch challenge five and like we saw a couple of weeks ago on a Saturday during community and air to visit thoughts, this gave out a tradable pack and we even mentioned it really quickly in yesterday's video. This is a tradable pack that impacts the market every single week when it drops is tradable. I think last week during Prem, it was untradable so it didn't actually move the market. But if you give everybody a tradable eight bonus to the players pack when all of these tops cards are in packs, what are you going to have happen? You're going to have team of the season cards that are packed and that drop in value from this SBC. Everybody's doing that SBC right because it gives you XP to move forward inside of the season swaps rewards. And this slaughterback yesterday is a perfect example of a card with a very high pack weight. Not that everybody was packing good stuff from this like most people are not going to pack, you know, team of the season cards but there that chance is there and these cards are in packs. There's of course a full squad of boons and cards and packs. The low tier especially yesterday felt the weight of this SBC big time because it was tradable. Look at slaughterback from 63K. I was able to sell mine up here and you know basically for a couple thousand coins profit from last night's buy where we got them like right here. But he went from 63K all the way to 39,000 coins where he is right now. A lot of the low tier players in this team were impacted a lot by that SBC dropping the tradable supply on the market. And I'm sure there were other Bundesliga like fodder cards and stuff like that that were impacted too. But that's where your low tier price drops. That's why those were taking place yesterday is because you had so much tradable supply on to the market. And man, you just look at these cards you say like this slaughterback for 38,000 coins being this cheap like it's crazy, right? And that's also part of the reason why the whole rest of the market is crashing right now as well. And I want to talk about it guys because like I said in the intro, I took my biggest loss of FIFA 23 this year yesterday. I bought this Salah during Premier League team this season on I think Wednesday it was for 2.6 million coins thinking that as Premier League team and see this cards like almost always do I thought he would rise out of packs because there's so much hype with Prem Tots and those players but instead the exact opposite has happened and I did not sell way earlier than I should have I sold way later than I should have he I sold him for 1.8 mil. He's even cheaper now. So I lost over 900,000 coins on this Mohammed Salah card my biggest loss of the year. I know a lot of you guys are losing coins as well and it hurts to lose coins. It always does. But I want to talk a little bit about why this is happening and also how we didn't expect this and also looking backwards in hindsight you're always going to be like man I should have I should have known right I should have known that these cards we're not going to go up in price but it's never a thing where you really know right kind of one of those things where do you kind of figured out as it's happening let me remind you guys this is still the first every year of a cross platform market between PlayStation and Xbox this is a new market still that we're learning new trends in in this part of the year even because this is the first year where it's all been one market and we've had both of those player bases on one market but I think one of the reasons why this market is crashing so much right now is we are seeing absolutely Juiced cards dropped every single week on this game and they're cheap. I mean look at these team in the season cards we saw it last week with Premier League right what did we call it last week a price correction on the entire market where a lot of old out of pack special cards fell in value because Premier League Tots cards were pretty juice right not most not the most insanely Juiced cards we wanted some higher ratings but they were really cheap and a part of that that just makes everybody want to use the new cards that are pretty good in stats right and an upgrade over maybe what they had in their team and when they are this cheap you know that's really going to correct the market and what we're seeing right now is in my opinion a continuation of that I mean Jude Bellingham is the best midfielder on this game the best midfielder on this game and in a day where he goes from 7 8.6 million coins all the way down to 5.1 million he's rebounding back up a little bit these cards are very volatile as well if you tie in the flips right there are some really big coins to be made here but when the best midfielder in the game is only 5 million coins you know no wonder you've got cards like Yaya Tore Trophy Titans who was 3.5 mil going down to 2.5 mil no wonder you have the dinosaur extinct Trophy Titans R9 finally on the market at 12 million coins this guy's been extinct for weeks and he finally comes onto the market as should they after people are selling this stuff because they want to go out and buy a team of the seasons who have similar or even better stats and they are you know absolutely insane cards and they're not even that expensive right that's the combination juiced cards and cheap prices look at Kimmich for 400k that's a cracked out card Musiala for 2 million coins you saw on my trance he was out of Musiala that I sold at 2.8 yes sir he was 3 million coins and Kunku was 11 mil on Friday and here he is right now at 4.9 and he's actually up a lot and Kunku as I told you these guys fluctuate was 4.2 mil these fluctuations are crazy and especially when people see prices doing this they panic sell and cards get undercut and some cards do get very cheap but with how juiced specifically this Bundesliga team of the season side is it's really impacting prices on the top tier now you might be like Nate as some of my cards haven't even dropped in value at all it's like the cards that are impacts from Bundesliga team of the season and the cards that are the most top tier on this game are what are taking the biggest hits in price it's mostly cards that people have to buy for their team right apart from yesterday's kind of low tier Bundesliga supply like the Schlatterbecks and stuff like that the drop because they just got packed right you know the higher tier cards that people had to buy for their team that did not get pack pulled by most people like Salah like Rashford like Erling Holland from Premier League team of the season those are the cards that are down the most because people are selling those to go try out the new cards because they're so cheap and they're still so insane but like with that Bruno Gamerash that we're just looking at there he's barely moved or Harry Kane is still like 150 or 160,000 coins it's because not too many people even have to go sell this card because they have an intratable in their team and or it's not a card they feel like is worth selling because they feel like it is worth the price I think that's why you're seeing the biggest market correction on the top tier a lot of your top tier icons for you guys that have coins millions of coins and you have some of those big time players those cards are what are dropping off the most because those are the cards that people are selling to go try out these brand new team this season cards because they're just super juiced and they're so cheap and just one quick word I don't want to belabor this point because I know talking about the market when you're losing coins it's never a fun thing but one quick word I'll say is it always hurts to lose coins but there are coins always to be made on this game always right today is another one of those opportunities we're going to look at some investments for today in multiple different areas and again like I mentioned I bought a couple of cards today in a low point and I'm seeing their fluctuations rise back up a little bit you know last night I did take the big L on Salah but you saw me also buy Kimmich on the video for 505K sold them for 610 I bought a delict for 1.5 mil he is now back I sold them at 1.9 but now he's back down to 1.4 not saying I'm going to buy this card right now because I think he's going to go back up to 1.9 I really doubt that that's going to happen but there are still opportunities to make coins on this game every single day so if you're upset about losing coins it's okay I was really mad for about 30 minutes yesterday after I sold the Salah card and I was like bro I just got my biggest loss of even 23 this sucks right but I quickly moved on because I realized I still have coins I'm going to make some coins if you have even 10K you can make coins on this game so even if you lost coins yesterday keep the head up because there are more positive price movements ahead and we can still make coins and there's still a lot of content to come during the season to present opportunities to make coins so moving on a little bit further what I want to do is look at today on Sunday potentially with those coin making opportunities by looking at the cards that are going to be coming into packs today first of all these EFL Tots cards going out of packs I don't think I would really invest in them I know Ackpalm, Tela, Joao Pedro, Brownhill those top four guys do look a little interesting especially like Ackpalm is really rare they've all had good price fluctuations couple of them are English, Brazilian, Joao Pedro so they could have a little bit of a rise in price but I'm not really you know expecting many of those since zero Tots cards basically have risen out of packs why would those be the first to do so? so I don't think that's going to happen but let's talk about the new cards that are coming into packs today we have some leaks and these leaks aren't necessarily like brand new we've seen them over the past day or so but the biggest leak of them all is Cristiano Ronaldo being in this team this is the official team of Saudi League team in the season players now also when I mention this it's a small team right it's very similar to Aira de Vizi where there were only 8 cards in packs there were no moments cards there was a couple of SBCs during Aira de Vizi but that was about it and the EFL Tots team last week was more players and I'm wishing that this team would be more players as well but it looks like it's just going to be this small selected list here you've got Ronaldo, Talisca, Romarinho, Igalo and some cards that are really going to link to each other pretty nice with some of these Brazilian links in the Saudi League and I think that's where there's going to be a lot of hype today now we've seen the Saudi Tots cards be very hyped before I remember I packed Red Romarinho I think it was 2 years ago in FIFA 21 and that was a really cracked card the Talisca the Anderson Talisca Tots that we had last year was absolutely cracked and I'm hyped for this team today just because of the opportunity that they could juice it like they juice the EFL remember last Sunday when we saw the EFL Tots we were like, oh my goodness, EA Sports you have juiced the heck out of these cards I hope they do the same thing today with the Saudi League team in the season and it all starts with Ronaldo, right? What's Ronaldo's rating going to be? What are his stats going to be? 96 is shown here as a prediction, right? These are all predicted stats I think 95 or 96 for Ronaldo you know, he's going to be the packed seller today, right? It's kind of crazy to think Ronaldo getting a team in the season it's the packed sellers guys that's what this is for to sell the packs to sell the FIFA points and it's... I mean, who really doesn't want a Ronaldo team in the season whether it's deserved or not we are happy that we have a Sun team in the season moments we're happy we have a Mane five-star skill team in the season moments, right? Bring us the Ronaldo team in the season, EA bring it today juice it up give it good stats maybe make it even five-star, five-star give it a weak foot boost on the Christian Ronaldo and it could be a really insane Saudi League team in the season now some of these guys are going to be really cheap as well Hegazi, they're going to have to give him a massive pace boost Igalo, he needs to get a pace boost as well they're going to have to upgrade some skill move and weak foot on this stuff but there's going to be hype for these guys today there was hype last week for the EFL Tots so just keep an eye out for that sort of stuff now, what's going to move today, right? on the market because of that Saudi cards are not that easy to link but there's a little bit of a, I guess, cheat code you could say EA have kept an SBC you may have forgotten about it you may have already done this but this SBC has been available in this game for like I don't even know like 80 days at this point but Al Jaber's fantasy foot heroes card 90 rated is an SBC that is still available in this game and he is going to be very nice for linking new Saudi Tots cards in any sort of squad that you want to use him with or use them with he's only an 86 squad with 288s you put in a team of the week and you put in 288 team of the season players and you're getting this done with 83s and 84s in the rest of the side very easy to do and it's going to be a very nice card to help link together maybe some of those Saudi Tots cards that would drop on the game today so watch out for that and of course you had to talk about Al-Awayran right it's not easy to link some of these Saudi cards but Al-Awayran is going to be somebody that a lot of people have invested in whose card price went up but is now kind of back down he's right around 380k 372 actually at this moment he was 400k before the market really started to dip off this card would definitely be down more if it weren't for Saudi League Tots in coming so just keep an eye on this card today keep an eye on some of your other Saudi League links maybe like the fantasy version of this card as well even though it was 3 million coins I don't even know how much it is now with the market being where it is 2.86 so he's not down that much either with the hype of the Saudi League Tots in coming so that's going to be a big part of today now we could see an SBC or objective player related to Saudi Tots today as well we've got Luiz Gustavo another Brazilian I know Brazilian managers are extinct but I think Brazilian links are also going to be pretty important because you can see here we've got Talicca, Romarinho, Marcelo Gros and then you've got a objective Luiz Gustavo with the Al-Nasser links that could be a really nice card either if it's an objective or an SBC if you're going to run any of these cards in your team that would be one that would help out a ton so I'm excited for this if it drops today or if it drops later in the week that could be a really nice card that you could very easily do for cheap and putting your team to link together with those cards so definitely keep an eye out for that now the big SBC we talked about yesterday is also going to bring some hype to this game as well the 90 plus icon pack and it's going to bring hype because people have been asking for an icon pack for a long time and that's an SBC that we have wanted on this game and it's probably coming today if it doesn't come today people are going to be even more upset but with that being said what we talked about in last night's video in terms of fodder is absolutely coming true prices are lower today into the beginning of Sunday on fodder because they dropped during the day yesterday as we did not have a big icon pack you've got 84s under 3000 coins 85s under 6 86s in the low 8k range now once again I'll tell you this today for this icon pack you know we think about 88, 89, maybe 90 rated squads and that might put some people off of doing this icon pack because they'll see wait a 90 rated squad requirement in this icon pack which I think is very possible for today given the current state of the price of SBC fodder on this game I mean this surge never you would think this would be like what an 85 and an 86 rated squad well again what is it an 86 and an 88 but it's cause fodder is so cheap I do believe in that manner some of your 91s could go up today we could see a 90 rated squad requirement which could make some of your 91s maybe some of your 92 rated team of the season cards like full Krug, Kobel, Todich they could go up a little bit today just because of a high rated squad requirement so I would look at that part of the fodder market but still at the same time I would be very interested in my 84s to 86s that feels like the safest play of the week just because this is the only SBC dropping today this icon pack that would make 90s and 91s move most likely all the SBCs that could drop throughout the rest of this week of Bundesliga Tots if they drop like you know the 81-11 Bundesliga which is gonna probably come out tomorrow and Monday and some of the other maybe if they drop like a player pick or some sort of other 85-5 SBC which they do sometimes during Tots to drop you know packs that we could do to try to pack team the seasons more so for those SBCs the lower tier fodder would be needed which is why I like the 84-86 investments still maybe you focus on 86s if you're specifically investing for the icon pack today maybe you'll look more in that realm in that range but that could be another catalyst for the market today that hurts a few prices just because people are gonna do an icon pack and maybe sell some cards to go and do that icon pack so be very careful with prices on this market today there might be some fluctuations that you could trade with like I'm gonna try to get a Kimmich again I'm trying to get him under 400k he was just 399 actually sitting on the market at 399 and now he's risen up about 5000 coins because he's beginning to get a bit rare and I think that's a card that will once again rise up at price a little bit today I'm gonna try to stick to the guys that did well for me in the past two days Delict is 1.45 again he's getting pretty low he's also pretty rare so just be careful trading with this Bundesliga team in the season cards they probably will have a bit of a rise into the early hours today on Sunday but then I could also see them dropping right back down again as we head into the content time and as we maybe get that icon pack we get new team of the season cards in packs today with the Saudi League and yeah it's gonna be an interesting day on this game nonetheless with everything that is going on and all of the moving parts so I'm keeping my coins pretty liquid at the moment I still have about 9.2 mil 9.3 million coins so yes I did hit 10 mil last week I am down we did make some coins also did a 500K pack and spend some coins on upgrade packs last week so I mean I'm not down horrendous we've been making coins at the same time but I completely understand a lot of you guys are losing coins at the moment and it sucks right it really does Prem tots cards just not rising at all but that's just kind of the way this game is running at the moment because the power curve has just been boosted up so much with these tots cards that's one thing I didn't mention earlier is that think about this guys during the earlier promos that was happening this earlier on this year remember during foot birthday when we were disappointed with the stat boost on these cards remember Darwin Nunez's foot birthday was just simply like a plus one overall it just had the five-star weak foot and the five-star skills on the two different versions over his ones to watch that was dropped in basically the beginning of this game right we were disappointed with the skill boost and we were like guys the power curve on this game has barely been updated since the world cup mode right well what is happening right now is we are seeing the power curve absolutely explode as all of these cards are absolutely insane and when you have a center back that looks like this for 38,000 coins or if you have I don't even know what else is a good example out of this team like you know the Guretska car Guretska is club 90 90s in every single stat and he's only 800k like that's ridiculous in its own right on a higher tiered budget from that sort of standpoint so another reason why the market is crashing so much is the power curve has gone up so much with these team of the season cards and once again they are cheap so people are going out and buying these and they're selling other cards that they had in their team to do so because these cards are just super cracked and of course they're the most hyped and that's what everybody wants to use right now too because we are inside of team of the season so watch the market carefully today make some investments on fodder if you would like to and if you see fodder prices spike today on the higher tier like those 88s to the 91s if you see those fodder prices spike today I would take the coins with that SBC hype and I would not try to hold on for too much longer because especially the high tier it's going to get supplied even more with more tops cards coming onto this game today so high tier fodder quick flip of today low tier fodder you can probably continue to hold during the week for some potential further rises I'm going to try to pick up a couple of Kimmage right here at 400k if I possibly can and we'll see if he rises a bit into today on this game so if you enjoyed today's drive guys drop a thumbs up on it comment down below if you have any questions and of course subscribe if you're new it's been Nathan Furkan I'll see you guys on a stream today peace


Yo, what's going up guy? Well, what's going up? What's going on guys? Know if we're kicking their bass TV Here with another vlog, and I believe this is vlog I'll say I can't even tell you I've done so many that are not put up yet. This is like vlog like 48 It's gonna be something like that. I think it's 48. But anyways, welcome to another video. I'm just gonna set this down so stable So today um, I'm gonna actually go fishing with my grandpa We're gonna get to a pond it's the pond that you guys have never seen before I fished it like the first year I was fishing so I really don't remember too much about it I just remember I caught a few fish there, and it wasn't really when I was experienced at all It's kind of just using like a worm and a bobber type deal So we're gonna go there all as I remember is like the water is really clear And they actually have one of those like carp set clean up on the bottom and everything which is pretty cool So hopefully there's some big fish in there and hopefully we catch some so I'm about to go over to my grandpa's house I want to meet up with him. I got my rod in the rod pod got my tackle box right there and Hopefully we go catch some fish guys and a second of all. Thank you guys so much for the support I'm seriously like my videos are finally starting to get out there A lot of you guys are starting to notice about it a lot of you guys are really enjoying the vlogs While you guys are enjoying the pond videos just all the videos I mean you guys are really tearing it up and I cannot thank you guys enough So if you guys want to see more content like this, please hit the thumbs up button It really supports me really motivates me and I'm I just really appreciate it But I'm gonna stop rambling. Let's go ahead and go to that pond. All right guys, so right now just get to the pond I'm just talking on something finesse. I'm just gonna go with like a weightless sinko You know, I don't know if they're gonna be biting on But we are going to find out. There's some kid fishing here already, but I Don't seem to catch anything. Hopefully we'll Catch some good ones Just run off with this June bug weightless sinko See if we get there guys First fish you got one first fish nothing big but guys that's a start That is a start. Definitely Good guys. I mean nothing nothing big one so ever but I mean still really healthy fish First fish of the day. So hopefully you can hunt find those big ones. I caught on a crankbait I put that sinko up. I wanted to try like a little crankbait or something man They're good guys first fish of the day Hopefully you can go catch some good ones. Oh my god. Look at that Look how big that thing is you can't tell me there's not big bad. Oh my god.  I've never seen a bluegill that big.  There's some big brim like this.  Here's how from front of the camera and we'll take a picture on it Because I can pause it and take a picture just come down like this Just look at the camera Here you go. Awesome.  It's pretty isn't it. Yeah, let's get a release on I thought it was a bass too. That's crazy Good job Got me a frog on. It'll just hit my frog. Yeah Are you chasing it? Look at him. Look at him eat it. There's totally knocked it under. He's hitting it and didn't get it all the way Hey guys my grandpa caught a really tiny one Really really small I really want to know where these big ones are. I just messed up my reel. I'm gonna have to use one of his pulls. I literally I Passed that frog and you know, I don't know a lot of you guys if you pond fish You know, I'm talking about like you hit the ground in it. It just screwed my reel up I literally went like this I messed up, but I guess I'll just use one of his unless I can get this out, but I don't think I'm gonna be able to but I Guess we'll see where we go All right guys So just got this pond Pond number two.  There you go. Yeah, you're back. There you go. Yeah, I'm a bad I'm about to go through around this rail trap. Let's see if I can catch some good ones the end of the day All right guys just dropped my grandpa off About to go home. I'm pretty hungry I'm gonna grab something he's getting a little dark. It's hard to tell on the camera.  I know my grandpa had a blast And I know you guys are saying man. No, there wasn't too much too many tips or wasn't too many You know bass catches and stuff like that me showing you guys some tricks and me showing you what bait I you know to me there wasn't too much of that and um, I Seriously, I apologize for that But that's really what that wasn't what I was fading towards for this video I was fading towards pretty much going out with my grandpa and we're gonna go fishing We're gonna go have some fun, you know, he had some night crawlers You want to catch some brim and stuff like that? So sat down and did that with him for a little bit And um, we had a blast. So definitely I mean today wasn't the best day to go fishing in general I don't know why I guess the storm it's about to rain like this whole week So I really think that storm just like messed them up But definitely we're gonna get out there again and hopefully go catch some bass because he wants to go out there and watch me Fish and catch some bass and stuff. So we'll definitely do that. But seriously guys. Thank you guys so much for watching But go do this challenge.  Please hit the like button if you guys enjoyed the video I know it might not have been the most interesting video, but seriously Thank you guys for the support. I'm just trying to change stuff up and I love spending time on my grandpa So thank you guys so much for watching. Hope you guys enjoyed the video. See you guys next time


down here in a progressive tax system so that messes people up and it also messes people up that that they have to account for the social security and medicare the payroll taxes not just the federal income taxes because those are again are taxes that they don't even really see ever because they're pulled out of their wages and you don't even see them on the form 1040 they're totally just it's just phantom money it was lost when they're w2 employee before they even got their paycheck and they're not even really checking it or on the on the 1040 so if you're a sole proprietorship you have to take that into consideration so a lot of people get behind even though they're a profitable business because they don't do their estimated uh their estimated payments and then they they have a completely they get behind on their taxes which kind of messes them up from there so these are the withholdings let's go ahead and say put some estimated payments in so i'm just gonna just put a random estimated payment payment of let's say five thousand paid and well let's bring it up to like 15 000 we also could have rollovers from the prior period we'll dive into that later but you know the general idea is that we'd have the estimated payments that are going to roll in as well so we can see a lot of different you know components that that are happening now on top of that you also could have other planning uh components which are going to be related to business tax returns so inevitably if someone has a schedule see business if they starts to do well at some point they're going to ask or they're going to talk to someone that talks about whether or not they should they should start an LLC a pass-through entity a flow-through entity or an S corporation and you'll get into a bunch of topics about that and people that are lawyers or people that are tax professionals that specialize in the creation of S corporations and LLCs are going to be quite persuasive to say that they should go this way i'm not saying that you shouldn't do an LLC or S corporation i'm just saying that that uh you know there's incentives involved there with the people that that make money from setting up those kinds of entities so then the question so then you're gonna have those kind of questions that could come up and there's also questions with regards to other kinds of deductions that might be applicable when you have your own business such as the the if i go to page two of the deductions here you might be able to deduct an IRA because you don't have access to a 401k plan anymore right so you might be able to deduct like like an uh an IRA deduction but it's limited so then in order to be able to deduct more you could think about other kind of retirement plans a 401k is usually too complicated for a small business so possibly a self-employed SEP plan may allow a business to put more money into it and do some more planning give you a little bit more time to put the money in or simple or other qualified plan you also could have health insurance issues that's tied to the sole proprietorship and whether or not you can deduct self-employed health insurance so all these other kind of weird you know things kind of come up with the sole proprietorship so it does open up another can of worms and if you're a if you're a a business doing tax preparation you want to kind of parse out which one of those things you're you're willing to deal with and where you might say okay this is beyond me i'm going to recommend uh someone else in these areas which will cause clients to uh complain bitterly maybe but you've got to do what's you know what's what you got to do in order to keep your business plan uh business plan yes uh going so you've got to tell clients no sometimes let's put this into the our tax software over here and we'll say let's say that we have a schedule c business and let's i'm going to put the income statement in now we might talk about another worksheet that you might use to like calculate your your your schedule c income statement and then and then maybe any kind of tax versus business deductions later but i'll just put a basic income statement in here there's the hundred thousand that's pulling into my income now instead of from a w2 from uh schedule c just to mirror what's happening on the tax return and then i'm going to have the self employment tax which i'm going to say is other taxes now i could get into more detail calculating the tax we much dive into that later but for now i'm going to let the software do it i'm going to say okay software calculate the tax it's at 14129 so 14129 142 14129 that then is pulling over to the first page again so it's included in the other taxes now which is other taxes here and then i could see that on my form 1040 page 2 other taxes pulling in here and then we got half of that which is deductible on line 10 or schedule one page two right here i'm going to mirror that over here so i should have an above the line deduction which is up here which is going to be an adjustment to income i'm going to do a little formula for that i'm going to say this is going to be not alimony where where did i have it this is going to be half of self employment equals the self employment tax one other taxes that 14129 divided by 2 there's the 765 765 i'm going to pull that into the first page there it is so now my agis at 92936 and so that pulls over here just to mirror that 92936 and then the standard deduction 12950 is the same i don't have any itemized right now so i'm going to take the standard and then the qualified business income deduction now we could do another worksheet just to double check this this is one of course you want to dive into and kind of look into a bit to make sure but i'm going to let the software calculate it for now just to represent it huge amount here 15997 so i'm going to say 15997 that gets us to 63989 so 63988 so i'm off by a dollar six that's fine and then i'm going to say page two does the calculation 9,692 i'll let the software do that 9692 so i'm going to plug that here 9692 letting the software do that calculation because it's calculating based on the taxable income using the progressive tax tables so it's not just a flat rate this is the average rate which is calculating this divided by this to get the average and then we've got the other taxes which was the 14129 that means total taxes social security medicare which is the which is the payroll equivalent self-employment taxes plus the income tax gets to the 23821 23821 and then we said there were estimated payments of 15 000 so i'm going to say here's my estimated payments but that's a w2 payment so i'll just move the w2 down to the estimated payments let's do i need another area down down here i'll say insert and and uh man let's do this i'm going to format paint this up here and i'm going to say this is estimated tax payments my voice cracked payment okay payments and i'll just say this was 15 000 you might have like four estimates you might want like enough room for like four or five lines i'll make this black and white i know i'm doing this fast but i'm just trying to we're running long on the time let's do a spell checky though because your spellings horrible your spellings horrible it's ridiculous the other guy spelled it right what are you talking about let's insert this is going to be total estimated tax payments summon it up on the outside summon it up and then we'll put that brings it over to the first page so there's our payments gets us to the 8821 and so over here we're on 8954 there's a 133 penalty so i'm going to say 133 let's put that the penalty 8954 8954 so i know i did this worksheet quite quickly we built this worksheet in another uh section when we were looking at individual income taxes so if you haven't seen it built it might look a little bit overwhelming but the idea is here that we can do a double input into a system like this double checking our numbers and also kind of seeing where things go a little wrong and we can we can dive into them a little bit more so hopefully it helps us to kind of double check things and solve data input errors or find data input errors as well as look at those areas where we should get a little bit more understanding of what's happening


OK. All right. Welcome, everyone, to today's Webmaster Central Office Hours Hangouts. My name is John Mueller. I am a Webmaster Trends Analyst in Switzerland.  Do you want to introduce yourself? So my name is Eduardo Borges. I teach SEO in Portuguese languages, so Brazil, Portugal, Angola, Mozambique, and some other countries. And a pleasure to be here in live. My name is Christian, and I'm blogging mostly in German on the German blog, SEO blog. And yeah, great to be here. Thank you, John, for inviting us. I'm Jenny. I'm an in-house SEO at the marketplace for moving, cleaning, home services. Yeah. And I'm Aurora. I manage the English and the Spanish forums for Webmasters. Ooh, wow. So many cool people here. And we have a handful of people who are watching here live as well. Good to have you all here, too. Sometimes it's tricky with introductions, but if you want to, feel free to introduce yourself briefly. I'll introduce myself, since my camera's not working anyway. I'm Rob. I own Experience Days, who's had the worst Google issue in John's career. There you go. And he still owes me an explanation, and he's trying to avoid me, but he can't. Next. Hey, guys. I mean, hi. I have an SEO agency here in Romania. I also participate on the Webmaster forums. And I've also created the Search Analytics for Sheets add-on for Google Sheets, if anyone has used it before. Yeah, that's about it. Hi, I'm William from Taiwan. I'm working as an SEO in a travel platform. I have to manage seven languages, and lots of questions about John, lots of language issues, which I give them, indexing, and problems that I have to solve. Next. Hi, I am Saidu from Sydney. I work for the only marketing agency named Real Clicks. Hi, I'm Gev from Armenia. I'm representing a startup called Ucraft, where a website builder startup. And I'm doing SEO for my own startup with my team here. So I'm happy to be in this call today with you. Cool. Anyone else? I think that's. Can you hear me? Yes. Yes. I'm Sanjit from India, Bangalore. Actually, I work for a health care portal, Prakto. So I manage Azure for a Prakto. Cool. All right. So as always, maybe it makes sense to start off with a question from the room. What all is on your mind? What should we talk about today? Yes, nothing, sir. I do have questions about RankBrain. RankBrain? Yeah. OK. So the question is, I want to try to identify the difference between SEO in Portuguese and SEO in English in terms of RankBrain. So for example, we have a word like cookie in Brazil. You can say cookie like three different words for that, bolacha, biscoito, bolachinha, biscoitinho. So that'd be variation here. So I'm trying to understand if the algorithm for RankBrain works the same way in English. Sorry, John. The microphone is mute. We can't hear you. I think someone needed you. Yeah, someone just needed you. You? OK. Someone might have accidentally picked your wrong button. OK. Let me start over. My question, again, is regarding RankBrain. I want to know the difference between Portuguese and English, languages. So for example, in Brazil, if you want to say cookie, you can use four different words to say exactly the same thing. And when a client or a student wants to optimize their page for that, he asks, OK, should I put the bolacha and biscoito, which is both words in the URL, title, and all that stuff? Or should I just trust Google, RankBrain, that he's going to identify that and just show the user what is right? We know that RankBrain knows how to do that in theory. But I want to see the difference between Portuguese and English. The database, is it as big in Portuguese as in English? Like the person page of the searches? I don't know. So I think in general, we do try to recognize when things are synonyms, which we try to do automatically. So it's not that someone is writing all of the words that they know in these languages and saying, this matches this one and this matches that one. It's more a matter of our systems learning this over time. And that's something that sometimes you notice when a new word comes into the vocabulary, where it becomes really popular, and everyone uses that word for this specific topic, then you see in the beginning, it's treated as something completely separate. And then over time, it learns that actually, this belongs to this other word or this other topic. So that's something that is learned over time. It's not that we have like a specific database where we say, this is how many words we have and how we treat them. And between the languages? Between the languages, it's trickier because we tend not to have a direct link between the languages, where we see someone is searching in one language and we think we should show them content from another language. We tend not to do that. I think it might be tricky with places like Latin America where you have, like maybe you have Spanish, but it's not the same Spanish as you have in Spain. And in those cases, we will probably try to learn those as synonyms because we see they have the browser set to Spanish and they're using them interchangeably. So probably we will learn that. I think with regards to what to put on the pages, that's something you almost need to think about your target audience. How do they search? What do they want to find on the pages? What makes them comfortable when they go to that page? Is it like, this particular writing of the way or do they search for a different type of writing? Because ultimately from the SEO side, we do try to figure out which ones belong together. And sometimes that works, but if we see that a user is searching explicitly for one version and we know your page has that version, then that's already a good thing. And if they go to your page and they see, oh, this is what I was looking for, then it's also a good sign that indirectly we could pick up on over time. So would you say it's a good practice to use both synonyms in the page? If you see that people that you're targeting are using both of them, then that might be an option. You know why I'm asking? OK, so some ball, we say bolasha. Rio de Janeiro, we say biscoito. And both are trying to buy cookies. I think that can be fine. No, putting both in the page. I think that can make sense. Yeah, I think you have to be careful that you don't go off into the typical SEO keyword stuffing thing where it's like, oh, I will put plural and singular and all of the different variations of the words on a page because that doesn't really help. But just being direct and saying this is what people are searching for, this is what I offer, I think that's OK. Sure, thank you. Yeah, anything else on your mind? I've got two other questions concerning the upcoming speed update. Speed update. Yes, in July. And I would like to know when exactly it will begin to roll out. And the second question is, what is a page speed or loading time that is enough for not getting worse rankings? I don't think we announced an exact thing. So that's something you probably have to watch out for on Twitter. Like, suddenly everyone will go crazy online. But I think with speed, it's something that you don't just turn on in one day. You have to work on it over time. And then when it's ready, your site is faster. We don't have a specific metric that you can focus on where we say, this is the number you need to get to this particular area, mostly because we think that you shouldn't just focus on one number. You should look at the overall picture and maybe look at the different tools that have different focus areas for speed. And it's a bit different than the other speed update that we did in general, maybe seven, eight years ago, where there is no differentiating between fast and slow. It's more of a gradual scale. So the faster you can make your pages, the more we can take that into account. And it's not so much that it's too slow or it's fast enough. OK, so gradual improvements can help me with my rankings. A little bit. OK, cool. Anything in your mind so far? It's a different topic. I mean, there's been a lot of talk about search, like voice search, and people searching for queries like near me. And I've noticed, or I found a website in the US. And they added near me into every URL and also on a page. And I mean, it seems to work for them. But how feasible is that? And if suddenly everyone adds near me and the URLs, I mean, that's a bit weird, I guess. I mean, it's tricky because on the one hand, when we see someone searching for near me, we try to turn that into we know where their location is and find local results nearby. And not so much that we look at, oh, near me has to be on the page. Because if your website is in Zurich, then having near me in the title doesn't make it relevant in Germany. And that's something where I suspect there might be some things where you can get some value out of having near me in the titles. But it makes more sense to really be explicit about your locations on your pages directly, so to have the addresses on there, to have the Google My Business listing, so that we really know when someone searches near me, that means near this particular location in Zurich or wherever. And then we can find the websites and businesses nearby. So I think it's not that sustainable to put near me into titles everywhere. But if it works for people, nobody's going to complain. I don't think anyone from the web spam team would say, oh, near me is that title. If you want to have it, fine. Hi, John. Hi. We have faced a problem with one of our websites recently. The problem is we got a message from Google Webmaster tool that we have a mail order on our website. We got the message on 14th of June. So when I got the message, they gave me a sample URL, which has the issue. And that URL, actually, is one of our landing page, which we created for our PPC marketing. And that is actually one page landing page, and it has a link to our main website. So I removed the link and fixed it. Then 24th of June, I got another message that I had mail order on my website. And I checked my website. I did not find any issue on the website. And when I click on the download sample URL, so when I got the message, there is an option for download sample URL to see which URL has the issue. When I click on the download sample URL, I download the CSV file. But the file was empty. There was no sample URL. So I was confused. What is the issue? Because the message is telling me that I have mail order issue, but the file has nothing. So I click on the review. I request to review the website again. And I got a message. It started that the problem is fixed. They review my website successfully. But today, I got the same message again that I have issue mail order on my website. I click on the sample URL option. I download the file and file is empty. So what is the issue getting this message? I suspect the malware type thing that is flagged there is the uncommon downloads. Is that possible? Does it say something like that? No. We don't find anything. I'm going to search everything on the website. We didn't find any script, anything like this. There is no redirection, nothing. OK. So one really, well, I don't know, really common. So one thing I've seen recently is the uncommon download warning that we have with regards to, I don't know, problematic URLs that we found on the website. And we alert webmasters about that in Search Console 2. Uncommon downloads basically just means we haven't been able to check the files that were downloaded. And we show a warning to users when it's completely new. So if it's a new download that you have on your website, a zip file, or some executable or something that is really new, then that might be flagged like that. And in those cases, we don't really have sample URLs because we've seen people just kind of abuse that system and say, oh, I will delete that file and put a new one up there instead. And that causes more problems. But we don't have any file on our website like this. No downloadable file on the website. The website is kind of normal text-based website. No. So what also might be the case is that there's something problematic with the security of the website in general that someone else has placed files there, which might be a bit harder to spot. Because sometimes they're very tricky and that they cloak things from the webmaster and they hide the log files. And we'll send you a warning about things like this. But as a webmaster, if you're not used to digging into security issues, then it's really, really hard to find. So if you're seeing things like this where you can't find the source of the problem and it's being flagged as malware, I would recommend going either to an expert directly or going maybe to the webmaster help forum where there are lots of people that have a bit of practice in digging into what exactly might be happening. OK, I have another question. So this is from one of our clients. Like he has an e-commerce website and they remove product from the website, adding product to the website. So we need to get a lot of Q1 redirection. When they remove the product, we add a redirection. Sometimes they change the URL. Sometimes they change the URL structure for most of the products. So we need to add Q1 redirection for the website. So is it bad if a website has a lot of Q1 redirection? If it has a lot of keyword variations. I think you have to be reasonable in the sense that you should look at what people are actually trying to find on your website and have that kind of content on there. And just adding variations of different keywords usually doesn't provide a lot of value. The downside of adding more and more variations is also that you dilute the value of your content. So if you take five pages and you turn it into 50 pages, like all of just variations, then those 50 pages, they have to fight on their own. Whereas if you have five pages that are really strong, that's more likely that we can show them in search. So that's something that's worth balancing. Sometimes it makes sense to split things a little bit. But a lot of times it makes sense to just have really strong pages. OK, thank you. All right, so let me see what kind of questions were submitted. And we can have more questions and more discussions. OK, awesome. All right, so our website ranks for very few competitive keywords, including free logo maker. We have naturally grown strong backlink profile for this page. The question is, we want to start ranking for logo maker, which is slightly difficult for us because Google thinks our logo maker is only free. Do you think we should change the URL to just logo maker instead of free logo maker? In that case, if redirected properly, will the experience drop? I think if your logo maker is not free anymore, then taking the word free out of the logo maker URL probably makes sense. It's a little bit less confusing. But in general, any time you go from something quite specific to something more general, then it gets harder with regards to search. And I think this is a normal kind of path for a website to start with something small and be really good there and then expand from there. So I think this is something probably worth trying out and seeing how far you can go. It's not always easy, especially if you go from one very specific topic to a very broad topic or a topic with a lot more competition. But I think it's a good approach to take to expand from one place to another. And I wouldn't worry so much about Google thinking that your website is always free. Therefore, it will never rank for something commercial. Google presents phone numbers for companies at the top of organic listings. What should we do when these go disastrously wrong and start showing contact information for the wrong company? I spotted your tweet when you sent that. And I sent it to the team here to take a look. In general, I think there's a feedback link on all of these search elements. So you can also let us know that way. If this is your company, then you can give us information about that, I think, through structured data where you can tell us which phone number you want to have shown. But if it's not your company, then obviously you can't change their website. So that's a big figure. Thank you for doing that, John. Appreciate it. My chat site, the word chat, an awful lot. Can a keyword stuffing penalty cause a site to be demoted for a particular term? My pages rank top five for tons of desired terms. But I'm nowhere to be found for the one I should be ranking for, which is free chat. So it's certainly possible that our algorithms see a lot of keywords on pages like that and that we think, well, maybe this is way over the top and that our keyword stuffing algorithms will essentially say, well, we're just going to ignore this completely. So that could certainly be happening. I don't know what your page looks like and how often you have that on there. But it's something I see very rarely, but it does happen.  And it's like 300 times on the page, OK. This is a bit extreme. So that's something where maybe it's worth taking a step back and looking at how often you actually do have that on the page and if you really need it that often for normal users. Because search engines are generally pretty good in that if you have something on a page maybe once or twice, then we'll pick that up and know that that's relevant even without having to repeat it hundreds of times. I think there was a question from one of you. Hello, John. Hello, John. Hi. John, I had a question about the site being responsive versus on the m.domain. So if there is a scenario in a case where, say, part of the website is on the m.version and the blog or the second part, as I call it, because it's on WordPress, is on a responsive version, how good or how reasonable is that as an architecture? And does it have any implications in today's world? I think that's perfectly fine. So we look at mobile versions on a per page basis. It's not that we say the whole site is m. or the whole site is responsive. It's like we see this page has a responsive version. This one has an m.version. That's perfectly fine. I think with mobile-first indexing, when you have separate mobile URLs, everything gets a little bit more complicated. Because you have two pairs of URLs that you have to watch out for. In the past, we would only focus on the desktop version. But with mobile-first indexing, we're focusing on the mobile version. So if you use any SEO tools to check your sites, then you need to test both the desktop version and the mobile version. Whereas with a responsive site, if it's completely responsive, then you just check one version. It makes it a little bit easier. Sure. Just a follow-up question on that. So like in the normal implementation, we add a canonical tag of the desktop on the mobile version, saying that this mobile m.version is equal to the desktop version. In this mobile-first world, should we do the opposite? I'm not sure, but just a doubt. No. You don't have to change anything with the canonical tag. You can leave the listing link with the link alternate to the mobile version and link canonical back to the desktop version. And that works for us for mobile-first indexing, too. We explicitly worked with the team to avoid making it so that webmasters have to make changes there, because that's always a place where things go wrong as soon as you have to think about when do I have to change things and when my site gets switched to mobile-first indexing and you don't know when that will happen, you can't expect people to change that. Sure. Thank you so much, John. Sure. John, I've got one question. All right. Go ahead. Sorry for interrupting. I was the person that asked the question about free logo maker keywords. You read that question at the beginning, but then it got disconnected. I wasn't able to hear your answer, but I assume that you answered it the way I think. But I've got another question. The question is about the following. Let's say with free logo maker from United States, we're ranking in the top one or two, first or second position. And with just logo maker, we rank on 20 position, 2-0. So the difference is really, really huge. So what I'm thinking is just remove the, I mean, change the URL, as I mentioned in my description in the text. And the question basically is, during this time that Google will realize that, hey, these guys have changed the URL, correct, redirect, will he still be sending the huge traffic that he is sending with that keyword? And then will we see a drop in the ranking for free logo maker? I don't know. I assume not so much. But if you take away everything that refers to the free aspect, then over time, our systems will think maybe it's not the perfect result for free logo maker anymore. Maybe it's more relevant for just logo maker. So that's something, if you change the focus of your website, that does take a bit of time to be reprocessed. And you might see results if you just expand from your existing to add a page about just logo maker or, I don't know, cheap logo maker or something like that. Then that makes it a little bit easier for us to say, we'll keep everything around free logo maker the way that you have it, because you still have it on your site. And if you expand from there, we have new content that might make sense for this broader term. Yeah, but the most frightening thing here is that most of the websites all over the world are linking to our website with an anchor text free logo maker. So this is very frightening for me to just switch to just logo maker, because Google will say, hey, everyone thinks that this is free. I don't know. It's really frightening. Yeah, I think it's a strategic decision that you have to make. Do you want to change the focus, or do you just want to broaden? You want to add additional parts. And that's something I don't think we can solve for you. OK. OK, thank you. Sure. So again, regarding Portuguese and English. So when a website in English points a link to my blog in Brazil, in Portuguese, does the page rank or the power of that link would be the same of another blog, like Saint Quality, pointing the same link, but in Portuguese? What I'm trying to do to find the anchor, does Google translate to know what is about, or just find the niche and just send it? We don't translate the anchor text to see what that would be in another language. But if it's a link, then we can pick that up. The anchor text, usually when we see different anchor text for an individual page, it just helps us to understand the broader area a little bit better. So it's not that we would try to translate it and say, oh, this match is this word exactly. It's more that we understand, well, it's not just this word that's on the page. It's also this bigger topic that people are linking to this page about. OK. So for example, a travel blog in Portuguese. And now we try to promote. So we promote. We can choose promoting only to Brazil. And now with the DMCA rules, we're like, OK, so do you think it's worth it promoting in other countries as well? Because maybe the link's not that strong. So should we just focus 100% in Portuguese? Would you say both are good to be promoted at, or should I focus on my language? I think it's fine to promote it. What do you think people are that would like to go to your website? But for SEO reasons, you think the balance? I wouldn't worry too much about that. OK. No. I think that should just work. Cool. Anything else from your side? And there was research recently telling that company blogging doesn't have so much value for SEO aspects. I don't know if you read it. It was published by Cystix, quite popular in Germany. And my question would be, if you are blogging, you have this timeline.  So they are not directly accessible from the homepage. And so the internal linking is weakening over time for these blog articles. Is this a problem concerning rankings in Google? If I have a very old blog article that's maybe on page 25 in my blog timeline, or is it OK? I think that's OK. I don't see it. So I didn't see this article. It sounds like it was on the Cystix company blog. So that would be kind of, I guess, almost ironic if they say. Let's go. I don't know. But in general, I think having a presence online that provides a little bit more context around what you do is always a good idea. And it's not necessarily that you need to promote your core business all the time like that. But it gives people a little bit a bigger understanding of what the company is like, what they're focusing on, what they're thinking about, maybe some background information. And with all of that gives some things that make it possible for people to find, like the blog or some general information about the company through search as well. So it's maybe not driving so much traffic for their core keywords that they're focusing on, but more for just everything kind of around that business, which I think can have a little bit of value as well. You don't have to do everything just for SEO reasons. That's why I think if you have a good company blog and it's interesting for people and it helps your customers to build a better relationship with your company, then that's fantastic. Even if there's no SEO benefit at all. It's a great place to place your updates, for example. We do that all the time. And users appreciate it. Yeah, you do it for the users. And in this way, not for SEO in the first place. Exactly. OK. I think if you can do something to kind of build that bond with your users so that they appreciate your company, they search explicitly for your company, that you don't have that much of a problem that you need to rank for the generic keywords because people are saying, well, I really want to go to this company for this topic, then they'll find you automatically in search. Right? Could you just on that topic, I see a lot in any of the forums I go on and people I try and help, that they seem to separate blog from website as if they're two different things all together. They're not even remotely related. But can you just address the kind of facts in terms of, a blog is just a website with pages. It's not. There's no, apart from maybe the CMS that might be different because you're using an off-the-shelf system. If you could address what the difference is of any. But I keep telling people, it's just a web page. Just do what you would do. Yeah, that's perfectly right. So that's something I do here every now and then. Like, should I do a blog or should I do a website? And for us, it's just a URL and it has content on it. And the technology behind it is totally up to you. A lot of the blog setups are done in a way that they just work for search. They work really well. They have feeds. A lot of times they have standard themes that just make it possible for us to crawl them very easily, to find the content on them. So it's a very simple way to put content out there. So I definitely wouldn't shy away from using a blog instead of a traditional HTML website. Because in the end, we look at those pages and they have the same content and the same thing for us. We don't have a classifier in search that says, oh, this is a blog. Therefore, we should not treat it as important as, I don't know, handcrafted HTML page. I also don't think users really differentiate if they're searching for the same thing. They want to see the content. They don't care what the technology is behind it. All right. Thanks. Hey, John. So since we were talking about some of the context around the links, so I won't go into that one. So we have this PR agency and we do a lot of announcements around our product, brands, and everything. So at times, they reach out to the media outlets and they publish it also. So at one time itself, we might be having a lot of news stories around our brands and everything. And sometimes they link to us also. So is there a kind of a to worry? I mean, if we're having too much of links coming from those different publication websites. So is it kind of problematic or is it like, OK? So we try to ignore links from things like press releases because we know in general companies put the press releases out themselves. So any links in there are essentially placed by themselves. But if these links happen and they're out there, it's not something you need to worry about because you can't really take them all back. I just wouldn't rely on kind of press releases as a strategy for building up links for a website. Because like I said, we do ignore most of those. Thank you. What about niches when people are using techniques to grow their backlink profile, like plaque head techniques? Is there a way I can just, I don't know, do something so I can, like, my good content goes rank against those? It's, I don't know. So I guess there are different aspects there. One thing you could do is if you see people doing something really problematic, you can tell us in the web spam report form so that the web spam team can take a look. That's something that I think makes sense and is really useful for us, too. If we get these reports and we can take action on them, or at least if we can learn that there's this bigger pattern of things that we're doing incorrectly or not catching correctly, that's also useful for us to kind of look at the bigger patterns. But otherwise, I would mostly just focus on what you would normally do. So it's always, I think, kind of tricky. And it's worrisome when you see your competitor doing something bad and they're ranking above you.  But instead of focusing so much on what they're doing, I would really just kind of spend that time on your site. Because everything that you do on your website is sustainable. It's something that lasts over time. Whereas if you spend hours every day reporting your competitor doing this bad thing and this bad thing and this bad thing, then that's all time you lost that you could be putting into your site. So the web spam report works? It works. It works. So it's not the case that the web spam team takes these reports one by one and always just blocks that site completely. We do take a look at a lot of those reports. And a lot of times, we see that the algorithms already ignore those tactics. And sometimes we see that something is still slipping through. And sometimes we see that there's a bigger pattern of things that we need to take action on. So I wouldn't assume that you can submit something there and then next week that website will disappear. There's a lot of trying to figure out which of these reports are useful and relevant before we take action on them. And sometimes the action that we take is to ignore that particular tactic on the website, which doesn't mean that the website will disappear from search. Is there like a period? Like you say, you can take six months. You can take a week and one year. It really depends. It really depends. And I think it's, I understand it can be frustrating.  But a lot of times when I get those reports, when I look into that, I see that we're ignoring that trick and they're doing five other things really well. And that's why they're ranking. So that's why I tell people not to focus so much on those particular tactics, but to look at your own website. Because those five things are doing really well, those are things you could be doing well too. But it's always frustrating.  Or what should I be doing? Cool. Thank you. All right, let's see. Question that was submitted. I have a bunch of questions submitted. I don't think we're going to get to most of them. But OK, that happens. Question about a mobile site. If a website has part of a site responsive and part of an MDoc, I think we actually did this one. Good. Is having the same navigation appear twice in the cache version of a page OK? For example, a responsive site might have top navigation repeated twice in the cache version, because one is that stuff and one is for mobile. Does this affect crawl budget or search performance? For disturbing, there's somebody waiting. He wants to come and try you. But OK? OK. Um, I guess so. Yeah, do you know what his name is? Not really. He saw you at and wanted to join. OK. If you say no, I tell him no. OK. Well, more rush. Surprise test. OK. All right, kind of late for new people to jump in. OK, but fine. All right, so back to the navigation. That's perfectly OK. So with responsive sites, you sometimes have that, that you have different blocks that are sometimes visible for mobile, sometimes visible on desktop. And that's perfectly fine. So that's not something I would worry about. Would you say it's valuable that the title of a news article is visible above the fold? My theory is that it's more user friendly, that the reader sees it right away. I'm struggling to convince my team to switch the layout. I think that makes sense. So in general, when a user clicks on a result from search, I think it makes sense for them to get a confirmation that they're on the right place. And that usually is noticeable through title on the page, maybe through a header image or something on top of the page, or just generally the content of the page. I think that makes a lot of sense. So I would certainly try to at least get a title in there. It feels kind of extreme not to even have the title visible above the fold. Some sites are using meta refresh after five seconds and redirecting the user to a payment page for the content. In this case, does that impact their ranking? I still see the pages index with content behind payment and Google user can't see the content. What is Google's recommendation here? That sounds like a really bad practice. And I assume most people who visit your website once when you do this, they won't come back. So that's at least one group of people who are going to be upset. With regards to the meta refresh, we do see this as a redirect as well. So if you do this across your pages, there's a big chance we'll follow this redirect and think, oh, this payment page is actually what you want to have indexed, not the actual content. And in that case, we won't have the content index. So that's generally a bad thing, too. I have a website with more than 800 words and have less authority than my competitor. But my competitor's website has good authority and they have less content. So they're ranking higher than I am. Why might that be happening? So in general, I wouldn't focus on just the word count and just taking the number of words on a page as something to kind of give a sign of what this page is about. I'd really try to find kind of what is useful for a website overall. Hi. Nice to meet you. Great. Cool. Have more people can join in. All right. Happy to be back there? Perfect. So I wouldn't focus on just the word count. And that's probably not what will be driving things for your website. All right. I don't know. Any other questions from you all? I can see a whole day just in question. OK. Maybe for a preview, since you just dropped it. No, at the moment. Nothing. OK. Cool. John, can I ask something? That's OK. All right. Mihai, go for it. Well, it's regarding an email I sent you about drop site with that query there. This should be their main keyword that they should be ranking on. They're like page 3, 4, 5, or something like that. I know you mentioned you sent that to the teams. Take a look to get any responses back. I don't know which site you mean specifically. But maybe you can send me an email if that was something specific. It's a Rob's US site for experience gifts. OK. Right. And since January, they went from position 5, 6 to page 5, 6 all of a sudden. And that was pretty weird. I don't remember off end. I need to dig. OK. I'll just send you a follow-up then. Cool. OK. Yes, John, actually I have a question. All right. Yes, so actually for my site, it's our site, we have some pages are normal. It means Dextra, Mani, and some pages are in AMP. Many of the profiles, hospitals, and clinics, these type of pages in AMP. On May 19, from May 19, I see there is an increase in direct traffic in AMP, maybe in 10x. And same amount of traffic is getting reduced from the organic. So I don't know why this is happening. I don't know. I suspect these are just normal organic search changes that happen over time. So these kind of shifts, they can happen from time to time where we update some algorithms or tweak some settings on our sites based on what we think is more relevant for users. So that kind of change can happen over time. It's not that we would have a specific date for the most part where we say, oh, on May 19, we will change this setting. And all websites have to change things slightly like this. It's really just that these are normal organic changes that happen over time. No, actually, I want to say that this is happening for AMP analytics. So when I see the analytics report in AMP from May 19, sudden increase in direct traffic. But for AMP, direct actually generally, it's organic. I don't know. It might also be that there's something happening on the analytic side specific to that traffic. But I don't know how they're doing that. Joan, I've got one question. OK. The question is about site speed and the page speed tool that we all use every day. So our whole ecosystem, including our website, ucraft.com, is hosted on the Google Cloud. And basically, when I do the page speed test, Google Cloud, sorry, page speed is telling, hey, decrease your time to first byte metrics. But basically, I have spoken to Cloud team, Google Cloud team. They are telling that they cannot decrease that time to first byte metrics. And they are telling that just because of the fact that Google Cloud is redirecting the traffic from one place to one place according to their load balancers. And it requires for Google Cloud to require 150 milliseconds, at least, in order to redirect the traffic to the correct place. But then page speed is telling, decrease that 200. So I just want to understand how to take care. Yeah. I think that's always tricky. And you sometimes have to take these reports with a grain of salt. For the speed update, we're looking at different kinds of metrics, including some that are kind of calculated, like the page speed insights or the Lighthouse reports, but also some that are based on what users actually experience. And if you're looking at things overall, and it's like this one particular metric is just the one that you want to tweak a little bit more, then my guess is you're probably on the good side, and it's not something that you really need to worry about. It's something that might make sense to look at in the long run. But if you can't change that metric at all and if you're talking about 150 milliseconds or 100 milliseconds, then that's a really small amount compared to what it takes to completely load and render a page, which might be multiple seconds. So I assume that kind of a difference wouldn't be something that you'd need to worry about. OK, thank you. Sure. You had another question, right? Or you just have a millionth of questions. I'll ask one here. It's not very technical, to be honest. What do you think about teaching kids SEO? What's your personal take about that, like in school, where things like that are part of their education? I think it's an interesting because it involves different kinds of topics as well. So what I've sometimes done is gone to middle schools or high schools to talk about search in general. And I found that always really insightful because you see how kids search. And it's very different than how I would search, where they type like whole sentences and questions in. And that part is interesting for me. And I think that also shows that they have a slightly different mindset. But what I also find really important is to teach them how search works with regards to things like keywords in general, a search engine might think a page is really relevant. But actually, that's just because those words on a page, it doesn't mean that it's the correct answer. So if you, I don't know. So we have some example sets of pages that we create for talking with kids. And we give them these pages. And we say, well, for this search, it's like capital of Switzerland. And then we have a page about Zurich, which mentions capital in Switzerland on the page as well. It's like, when someone asks, what is the capital of Switzerland? And Zurich is the only page that you have that has capital in Switzerland on it. Then it kind of opens their mind. They think, OK, just because something is in search doesn't mean it's correct. So I think that aspect is really important. And then taking it a step further and saying, well, if you want to make a page to rank for capital of Switzerland, how would you do that? I think also it's very insightful for them, even without any of the technical aspects, like how to make HTML. But kind of the understanding, if you have a set of pages, how would you rank them? And then taking that to, if you want to make some pages for your own, what would you want to watch out for? I think that's really, really useful. I think in school, it's probably a bit early to go into all of the technical stuff for the bigger group. But there are always kids who are very technically minded, who are interested in these things, who want to kind of do everything. But definitely in college or university, when people talk about marketing or online marketing, I think learning about SEO and the details of all of that, that makes a lot of sense. What we do have presence in schools is with security. There's a lot of push from Google to ensure that families and children and their parents' teachers feel protected online. And we do go to schools and we teach these groups how to protect yourself and your identity. So maybe not that much SEO, but more about basic health practices online. Can you look at this? I love it. I'm going to keep going. I think there's a lot involved with some of these things. And even when we're talking about search, another topic is always like, if you put something online and that's the only piece of content with your name on it, well, what do you think the chances are that someone will be able to find it? To really bring them kind of the understanding that if there's something that you're doing online, there's a chance that it will remain findable for a very long time.  Regarding removing something from Google, you said it might be that it stays online for a very long time. How hard is it to get something away, for example, a page that has existed on a website and now sends a 404 before that it has been indexed? The search and results page still shows the old snippet. And despite the server sending the 404, it keeps showing up. What is the suggested procedure? We have a URL removal tool that you can use. You can submit that exact URL to us and say this page has now been removed. And usually, within a couple of days, we will take that out of the search results. It's sometimes tricky because there are sometimes many different URLs that have or had the same content. So if you remove one exact version and maybe there's a version with dub, dub, dub, or with a parameter or a different upper and lower case, then maybe that version will show up. So you still have to watch out and maybe remove those over time as well, if you see that they keep coming back. It's a lot harder, I found, when the content is on other people's websites. So if it's a news article with your name on it and you remove the original source and maybe you cleaned up the problem, and not all websites are interested in moving like all of the content on them. And that's something that is not something that we can really change from Google side. I think within Europe, we have the right to be forgotten, which helps with names, at least. But when it comes to company names or when it comes to more generic terms, that's very hard sometimes. To be particular about what happened here is a colleague of mine made a site and unfortunately got hacked. It's an architect site. And during the time of the hack, it was redirected to some online shop. And then they got rid of the hack. And during the hack, they had a three or three, so basically to direct the traffic. And this happened about 30 months ago. And still, if I looked at up last night, the SERP does still show the result with the website's name of the architect. And then right after that, by Shorts and by Shoots from disaster company, despite them also having done the removal in the search console apparently he told me last night, and also having used the removal tool and the page in question also is sending a 404. OK. Yeah, if you can, you can have a look. Yeah, we can take a quick look. Yeah, yeah. But that was... I think it's tricky when a site was hacked and we have the title that was different. Like, you don't want to remove the home page because the home page is very important. And if the title just shows a part of the hack, then that just takes a while to be reprocessed. What I've also seen is that you remove the hack and you think it's clean, but it's actually still there. So then we re-crawl, re-index those pages, and we find the hack again. We still show it in search. And you think Google is just taking more time to actually fix the problem when it's actually still there. And some of these hacks are very, very tricky. That's a very good point, yeah, absolutely. No. And does it make sense to put these respective URLs in a special sitemap with current updates? To re-crawl them a little bit faster? To re-crawl them and speed it up a little bit? Sure, you can do that, too. Yeah, so if it's something that was changed, then that makes sense. In general, I would just use the removal tool if you can remove the URLs completely. And we should be able to at least find the main URLs fairly quickly, too. Sometimes it's more a matter of if you're searching for something very explicit, like you search for the architect and then buy shoes, then maybe we'll know, oh, well, this combination was only on this page, so we will still show it. But a normal user, they would just search for the architect and they might not see it at all. So that's also worth keeping in mind. Is it something that a normal user really sees? Or is this just because I know that there was a problem and I can find it? Is it because of that? All right, maybe we can take one last question and then we can close things down a little bit. Who wants to go? The right way to use analytics in the PageSpeed Tool in the Lighthouse Index, I found that the best thing to do is basically have a local version running on the server and keep that updated instead of using the online version to not have issues of this. I don't know, the script has to be updated or it has to be cached, I think something like that. There's a warning message I'm not too sure. For Google Analytics? Yeah, for the script itself. And generally, when I do client sites, I like to get 100% in all metrics and make it really nice, a bit of a fanatic thing to do. And then some blog posts suggested on what's a local hosted, hosted on the server and keep it updated whenever Google pushes a new version.  I suspect if we ask the analytics team, they will say it's better to use the live version. But if you can really make sure that your local version is kept up to date, then that should be fine too. OK, thank you. It's sometimes a bit tricky with regards to the analytic scripts or maybe the AdSense scripts or scripts like that in general in that they often serve content that's optimized for specific browsers. So if you use a kind of a default testing tool, like page feed insights, like the live version to test that, then often you'll see this script is not optimized. But if you use it with a browser and you check what is actually sent to the user, then you see, oh, they're doing it right. So it's just that they're recognizing this tool that's accessing my page is not a normal browser. So we will send it kind of a simplified or a special version. And then you have that discrepancy. But if you really want to get those 100%, I don't know. If you really can make sure that the locally cash version works well, that it's kept up to date, I think that's fine. No. You would agree that having those 100% is important for its placement as well? Or is it such a huge factor or not? So that's one of the reasons why we're trying to get rid of those numbers, kind of those scores, because we see people focus so much on those scores. And then they don't realize that maybe there are other aspects of the page that are a little bit slow, but just because this one score is from Google. And we think I need to get 100 on everything from Google. Sometimes we see people focusing way too much on those details rather than on the bigger picture. But I think it's completely natural. If you're a competitive person and you see a score, then you want to get that score as high as you can. Now, that happens. All right, let's take a break here. I imagine we'll have more discussions a little bit. I'll let you all kind of keep in here as well, but I'll pause the recording so that we have something reasonable on YouTube as well. Thank you all for joining. It was great having you here. Nice to see some faces in person. Nice to see some of you again as well. And maybe we'll see each other again in one of the future Hangouts. All right, bye, everyone. Thank you. Goodbye.


Armenia agreed to Azerbaijan's request. The Karabakh issue will not be included in the peace treaty. A consensus has been reached on a number of issues in the peace treaty between Yerevan and Baku. Armenian parliament speaker Alain Simonian told reporters, I cannot voice them as it may hinder the process, but I can say that these are internationally accepted principles. These are general provisions. Sputnik Armenia quoted Simonian a saying. In particular, Simonian pointed out that the Armenian side is against including bombs in the text of the document, which may threaten the statehood's sovereignty and territorial integrity of Armenia. According to him, the peace treaty should not contain any provisions concerning the Karabakh problem. We must understand whether it is in our interests, in the interests of Artsakh people, that something about Artsakh is included in the treaty. Let there be no impression that we refuse to defend the interests of Artsakh and the rights of its population, he said. Simonian added he has no information about Baku's reaction to the Armenian side's proposals. On February 16th Armenian Prime Minister Nikol Pashinyan said that Yerevan has completed another stage of work on the peace agreement with Baku having passed its proposals to the Azerbaijani side. According to him, it is a draft integral treaty. The document was also passed to the co-chair countries of the OSCE Minsk Group. For his part, Azerbaijani President Ilham Aliyev told journalists at the Munich Security Conference that Baku and Yerevan had reached agreement on a number of provisions of the future peace treaty.