Everybody for us tier of being twenty one twenty two leaf pearl multi sport one box number three random hit style We'll type in the hits as we go and random at the end to see who gets what best of luck everybody Here we go He said ow Why is it over here, what are you doing trying to run away back there trying to escape. It's probably a Come my officer cut out of them. It's getting from jail prison Two of four Joe Montana right of passage auto Joe Montana auto two of four two of three on the Kobe Bryant jumbo patch There's just there's just one on this one But that's the Laker logo right there across the chest two of three jumbo patch Kobe Bryant So clean that is a herb score two of six six-way journey card Herb score One-of-one pearl lesson jumbo patch Carlton Fisk Beautiful jumbo patch all game worn in Pearl awesome Fisk is that a looks like red socks, but he's isn't as white socks gear here's one of the black It's even around when they when the red sock or the white socks had though the navy in the red Six out of ten Pearl Steph Curry Pearl Steph multi-auto One-of-one dual patch auto George Brett Mike Schmidt Paragon dual signatures Two of the best hitters of the past like 50 years Brett and Schmidt One-of-one dual patch auto three color on the Schmidt that is freaking awesome dude next up one of eight Cristiano Ronaldo auto CR7 one of eight auto Cristiano Ronaldo Pretty good pretty good pretty good next up is five of five Paragon signatures relic auto Maria Sharapova tennis legend Maria Sharapova Quarterback bling I believe is Terry Bradshaw 10 of 13 now Terry Bradshaw auto 10 of 13 And next up is another quarterback bling this time is John Elway auto 31 of 33 John Elway pick one Donnie John Elway or John Denver The other one he's got to go Three of eight Roger Maris cut signature Roger Maris cut signature three of eight I say he wasn't You're right Donnie. He was not a president He was the American League single-season home run record holder until last season Roger Maris cut signature three of eight Donnie was right I was gonna say it sounds like a baseball player we're gonna pull like a John F. Kennedy like Donnie's allowed to have one potato chip now One potato chip unsalted I don't even want it anymore All right, random time now four and one five times. I mean it's too late if you don't It's already in the randomizer five times four and one Good luck everybody names first and the hits put them side-by-side after that one two three four and five Hilton T down to Jonathan D and five times on the hits One two three four and five Steph Curry Pearl down to Cristiano Ronaldo auto All right got Hilton with the Steph Curry Pearl Triss and the Joe Montana auto Kyle P. Brett Schmidt Brett and Schmidt dual patch auto one-of-one really sick card for you Kyle Hilton with the herb score do a six-way jersey card Patrick E. The Roger Maris cut auto congrats Patrick You've got James H with the Bradshaw auto to 15 John a the Fisk patch one-of-one Alvin M The Sharapova patch auto Nicholas S. Kobe Bryant jumbo patch to three Edward E with a John Elway auto to 33 and Jonathan D With the CR seven auto to eight All right, we'll get the results posted we're on to case number four one box number four I should say one box number four next


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Hey everybody, Cyrus here. All right, Joy Hawkins. Why is Joy Hawkins one of my favorite SEOs? Okay. One, she and her agency run lots of SEO experiments. A lot of agencies just do best practices based on other agencies. They actually do their own original research and they share it across the industry so we can all learn from it. Her agency, Sterling Sky, is one of the best local SEO agencies that you can hire. Also, Joy is just a really nice person. If you've ever met her, she is freaking fantastic, a great person to talk to. Local SEO changes a lot and because local packs and Google My Business, visibility isn't always the same as doing traditional SEO. Joy's title is called To Post or Not To Post, what we learned from analyzing over 1,000 Google Post. Please enjoy listening to Joy Hawkins. I don't know about the rest of you, but when the lockdown first started last year, I started to develop a lot of new hobbies. One of those hobbies was that I decided to start playing video games against colleagues of mine and people in the local SEO industry. We played twice a week and one of the games that we played quite regularly was Mario Kart. It got some traction. A bunch of people joined and started playing. Garrett Sussman actually referred to us on Twitter as the local SEO underground Mario Kart League. It was a lot of fun, but it's important to note that when we first started a year ago, I was really terrible at this game. I had a colleague named Dave and he liked to point out constantly how terrible I was at it. In comparison to how great he was, and he actually was tasked last year at our Sterling Sky Christmas party, he had to do an award show. He decided to name me the best gamer as a joke, and he actually set up this website, which is still live today, to essentially highlight our scores to show that I sucked and he was great. He was like a screenshot as an example.  I decided this is not going to fly. I was not okay with Dave stating that basically I would never beat him, so I decided to make it my new year's resolution and quickly got to work. I started practicing, playing a lot against myself, just trying to learn and get better, but I found that I was just continuously coming a little short of beating Dave. I get close, but not quite there. That's when my work self kicked in, and I was trying to figure out, okay, Joy, if this was a problem at work, how would you tackle this? And I decided that if I wanted to beat Dave, I needed more than just like randomly practicing. I needed an actual strategy. So that strategy in my mind was I needed to figure out which races that I continually lost at, and which races I was good at, and that way I could kind of figure out which ones I needed to practice more. And so what I did, is I actually started logging this into a spreadsheet. And yes, I literally have this spreadsheet, still updated to this day. And every time we play, I would record our scores. And it was really shocking, to be honest, because things that I thought I was really good at, turned out I was actually terrible at. And on the contrary, Dave would actually vote all the time for races that he was actually really terrible at and had no idea. So it's kind of interesting to see that the data actually showed something different than what I kind of thought in my head. So it helped me formulate a strategy so that I could actually practice the ones that I was continuously losing at, get better at them, and then hopefully beat Dave. So this strategy did work only a couple of weeks in. I beat him not only once, but twice that week. And since then, I now beat him a lot more than he beats me.  This strategy that I used to actually figure out how to beat Dave or how to win there, is actually the same strategy that we used with this study that we did on Google posts. So the study that I'm gonna be going into, we did it on a thousand different Google posts for various clients of ours, various industries. And similar to the Mario Kart sheet, we logged all of the data in a spreadsheet, pulled stuff in from Google My Business Insights, from Google Analytics, and we were able to break it down and categorize it and look at it the way that we wanted to. Now just have to give a quick shout out. I did not do this study alone. I got help from several of my brilliant colleagues. So I wanna give them credit there. And I also just wanna touch on a few disclaimers. So one of the things to keep in mind is that this data set only had a total of 36 conversions. So 36 is not a lot, but the reason why it's so low is in order to actually track and attribute a conversion to a Google post, it's kind of annoying. First someone has to search your brand on Google.  And if they don't do that, then it might get attributed to just Google My Business or Organic or something else, because they might just call you directly off the listing or they might click to go to your website, browse around, but not necessarily clicked on the Google posts. So it is really hard to attribute conversions specifically to Google posts. So because of that, we actually had some sets of data where we eliminated the conversion numbers because there just wasn't enough of them. The other kind of caveat was that we wanted to look at Google Analytics data and Google My Business data, but these two do not match. Like we literally had examples where Google Analytics would show like five clicks and Google My Business would show like two. And a little annoying, because I want them to match, I want them to say the same thing, but it's important to know they're just tracking different things and they're not going to match. So I'm not gonna get into the nuances of why that is. It's just kind of important to keep in mind. Now getting into the study, there was a bunch of different questions we wanted to answer around Google posts. And one of the first ones is I really wanted to know if there was any patterns across the different types of Google posts. So if you're not familiar with the four different types of Google posts, I'm gonna cover them and just explain how they work. The first type is called offer posts. Now these are kind of fancier. They have this little button on them. They also have an icon at the top that's in yellow that kind of highlights them as an offer and they usually are designed to have a call to action. So this is an example of one and what they look like. On these types of posts, you can actually set the date range inside Google My Business to show Google how long you want it to stay live for. The second type are called COVID posts. So these were new as of last year and what is so interesting about these is that they have a completely different placement in the knowledge panel. So typically posts are shoved down to the very bottom of the page, below reviews, below questions and answers, below products, like below all these features that Google has, but COVID posts actually show like right at the top, right below your business information. So they are significantly higher and they have a lot more exposure. Now the downside to them is that if you do a COVID post, first of all, it causes all your other posts not to show. So that's kind of a bummer. But second, there are no images. So it is a text only thing. It's kind of meant to be a really short, small message that you wanna get out there. Now, they also are really visible on the Google Maps app. So that's another place that they would get more visibility in comparison to any of the post types. So as you can see here, before even clicking or expanding on the business, you actually see the COVID post highlight right at the top here. COVID posts, you can't dictate how long you want them to stay live for. They automatically stay live for 28 days. The third type is event posts. So these are really similar to offer posts in the way that they function. You can set the date range that the post stays live. You have an image. It's really honestly quite similar just without the little icon that they offer posts have. And then the fourth type is what I call update posts. And if you're unfamiliar with this term, I made it up. Wasn't sure what to call this type of post because inside the dashboard in one section it's like update and then another section it's like what's new? And there really wasn't like a good name for it.  So we just went with update posts. And this is the traditional type of Google post. So when Google first launched this feature these used to stay live for seven days. And then after seven days they would kind of disappear. And if you can see it like the very bottom right of this screenshot, it would say like view more posts at the bottom. However, this changed as of this year. Now Google is actually keeping these on your knowledge panel for up to six months. So literally if you posted something six months ago never posted again, it would stay up there for six months. Now how I figured this out, it's not actually anywhere in Google's help center but it was bugging me. I really wanted to know how long they stayed live for. So I found one that a business that only had a single post and I tracked it daily every single day to check to see when it disappeared. And I tracked it down to the number of days. So if you want the number of days, it's actually 183 days. Six months is easier to remember. But the math on that it's actually 30.5 days for six months. So that is how long your post will stay live for if you were to do a single update type post. And then of course after, while the six months is going on it would look like this with the images and posts showing. And after the six month period it would kind of get hidden like that first example. Now when we looked at all the different posts that we were tracking and we looked to see what type was better there were definitely two that stood out and performed better than the other two. So offer posts and COVID posts as you can see highlighted in green here got more clicks according to Google Analytics and Google my business insights in comparison to the other two types. But there was a part of me that wondered because I was like, you know, when we did this study it was 2020 and those update posts were only staying live for seven days. So theoretically speaking maybe the other types just performed better because they were up longer and they got more views. So I went back and I added this data in and I decided to figure out like an average click-through rate based on views and clicks. And even with that factored in offer posts still went they still perform better. They get a higher click-through rate they get more activity in comparison to update posts. So the views thing wasn't really true. Now getting into the specifics of what you should include in your Google posts first thing I looked at was suffer on text content. So I wanted to know, is it a good idea to make sure that the post has a title on it? So here's an example of a post with a title and a post without the title. It's an optional thing and you can kind of see they look slightly different. Well, the data showed us that having a title is definitely better. So if you want more clicks make sure you fill in that field. We wanted to know, okay, if you do have a title should it be in all caps or should it be capitalized normally? So an all caps post kind of looks like this. So obviously drawing attention you may argue that it's shouting at you. But when we looked at it all caps was not the way to go. So capitalize your titles normally. Next we wanted to look at emojis. And I realized emojis are one of those things that people either love or hate. So some people think they're awesome and some people think they're tacky. I wanted to know what the data said, you know, does having posts like this with colorful little fun emojis help people click on them or is it just gimmicky? And for those of you that love emojis you'll be happy to know that emojis actually did help clicks. Posts with emojis had almost double the clicks that posts without emojis had. So use those emojis and make sure you include them in there. Next we wanted to look at stuff around the image of the post. We wanted to know what types of images performed better. So the first thing we looked at was text in the image. So often we'll see images where there's like a label or something that kind of highlights a call to action or something like that. So in this example on the left it says free estimates but that's actually part of the image. Whereas the right there's no text there at all. So when we compare these definitely having text in your image is the way to go. It's kind of larger, gets attention. And you'll see here like definitely way more clicks on the post that had text in the image versus ones without. Next we wanted to look at stock photos. So I realized this topic is definitely not specific to Google posts. People often want to know how stock photos perform across lots of things. So hopefully this is interesting for you guys. What we defined as a stock photo was something where we're literally pulling it off stock photo resources but we're not even modifying it the least bit. So on the right hand side, I think like that original image of the pumpkin was technically a stock photo but then we added a whole bunch of stuff to it to make it unique. So we didn't classify that as a stock photo. So comparing these ones that were just flat out with stock photos, stock photos did not perform well, so this did not surprise me. But definitely if you want to get better performing Google posts, don't go the easy approach of just using stock photos. Try and use original images or customized images so that they better fit your business. Next we wanted to look at logos. So logos are another thing that brands often like to throw in their images to kind of make them more related to their brand. So here's an example, that's the image there and you'll see that there's actually the logo up at the top there. And when we looked at this, there was actually no clear pattern. So if you want to use your logo, go for it. And if you don't, don't. Doesn't really matter either way. So the next section was around what types of things that you should be posting about. So this is a question I get a lot on webinars. People are like, I want to utilize Google posts but I'm not really quite sure what I'm supposed to be posting there. Like what types of things do consumers actually care about? So in this section, we had a lot of different types that we categorized. Not going to be going through all of them. I am simply going to be highlighting the winners and the losers. So the ones that performed the worst and the ones that performed the best. So I'm going to start with the best. In third place, we have posts that highlight a sense of urgency. So in this example here, you know, this is a dentist talking about same day appointments. If you've ever had tooth pain, you know that that is not something you want to wait on. You want to see somebody immediately to get rid of that pain. So any posts that had a sense of urgency fell into this category. We had 25 in our set that matched this and they averaged 2.68 clicks each. The second place winner was posts that included calls to action. So sometimes the call to action was like a part of the image. Sometimes it was a button or like in the title. But either way, anyone that had a call to action in it, we included in this section. We had 350 of these in our set and they averaged 2.73 clicks each. And then the winner for the best performing type of post was specials. So this wasn't shocking to me really. Like if you're offering a customer an incentive or some way to save the money, of course they're going to care about that. So in this example, you know, even something small like $10 off an oil change would help performance. So think about, you know how you can incorporate this type of stuff into your business, any type of free thing you can offer a bundle. The cool thing is about this one, we had 52 of these, but like the average clicks was double the second and third place runner ups. So like that's quite substantial. So you can kind of see here in comparison, they averaged six clicks each versus like less than three. So definitely something that you want to utilize Google posts for. Now onto the losers. Now coming back to what I was saying originally about data, you know with the Mario Kart spreadsheet when I started logging things, it surprised me. Like what I thought in my head was not actually reality. And that's exactly what happened here. Like there are types coming up here that I would be honest. I was not expecting them to perform the worst. So the interesting to see if you get the same kind of reaction tied for third worst was who we are or bios. So these are like informative, you know learn about our company. Here's, you know where this person went to school or some award they won. We classified these as bios and they did not do super well. They had an average of one click each. We had 105 of these that matched. Tied for third place were posts about products or services. This is really common with like car dealers and some of those industries that have products. They like to post, you know about their products. These posts didn't perform nearly as well either. So we had 210 of them. They averaged one click each. This is one that surprised me. Seasonal content did not perform very well. So you would think or I thought anyway that having, you know a post that highlights things about Christmas when it's close to Christmas would, you know, resonate with people and get them excited. It didn't seem to have that effect. So we had 36 of these that didn't even get a click each and did not perform well. And then the absolute worst in our study was post about reviews. So this is actually something I remember I like I've heard this come up on webinars where people asked what to post about. And this, you know, cool idea was to hey, take your Google reviews, highlight them, make them bigger put them in an image and use Google posts. And it sounds cool. Like it sounds theoretically like it should work. But overall in our study this was the least likely to get clicks. So we had only 14 of these, not a lot but they averaged 0.71 clicks each. So in summary, here's all the losers in our set. And you know, just always keep in mind that sometimes data helps you make better decisions because what you might think or what you might do does not match what everyone else does. Now I mentioned there were other types of content that I did not have time to get into. So we are gonna be releasing the full study that's gonna outline all the ones in the middle that weren't like the winners and losers as well. So if you wanna get that when it comes out I should hopefully be releasing it in a few weeks and we'll be sending it out in our newsletter, which is free. Now there was another question that I wanted to answer. That study didn't quite answer but I get asked all the time. So this is probably the number one question that I get asked when it comes to Google posts and it's just posting on Google impact ranking.  So I wanted to really get an answer to this because I had an answer in my head that I thought was true but I wanted to make sure that I could actually do some case studies and see if that was reality. So we had different candidates for this. I wanted to try and find listings that had like nothing going on. So I wanted to try and make sure these weren't listings that could have an improvement or decrease in ranking because of links they were getting or new content they were adding to their website or new reviews. So none of these candidates had any of that stuff. Two were for marketing companies and one was for a physical therapist and really importantly they were in small towns. So if there was any movement we wanted to make sure we were able to measure it even if it was like a small movement. What we did is we went into DBA platform which is a tool that allows you to schedule posts in advance which was kind of cool because you can't do that natively inside the Google My Business dashboard. So to save myself some time we scheduled nine weeks of posts in advance one a week and then using Placescout as a rank tracker we tracked a total of 441 keywords per location. And I wanted to really see a large picture here and we were tracking rankings in the top 10 but we were specifically only tracking local PAC rankings so not organic. So for the first one, the physical therapy business you'll see the before and after is almost identical. Of course guys keep in mind like always there is fluctuations in search results and like there is ranking going up and down for no reason at all really. It's just the natural way that things happen. And I mean I don't say no reason at all it's probably your competitors that are doing things to influence it but you're never gonna see 100% consistent numbers. So this was like not a big difference enough to worry about thinking that this meant the posts were actually impacting something. The second one this was for one of the marketing companies and this one actually took a hit which was kind of interesting. So you'll see the rankings were stable and then all of a sudden there's this decline and I was like that's weird. Like I would never think that posting would cause a decline so what's going on here? So I did some digging and it's important to note that both the marketing company listings that we were using were actually verified using the same business address. And in December there was an algorithm update and what actually ended up happening was one of the listings stopped showing and the other listing started showing in its place. And this phenomenon if you're not familiar with it is called the filter. So Google does have a filter in place where they filter out businesses that are close by in the same industry. I'm not gonna get into details about this like if you're scratching your head wondering like what I'm talking about. This article kind of details it more but I also talked about it at MozCon two years ago so I don't wanna bore all the people that attended and heard about it then. Now the third one, this was the other marketing listing and this one was choppy which is really strange. Overall between the before and after there was not much of an increase at all and again it wasn't stable like it kept going down and up and so I looked into this one to see like what is causing this shake up? Why are these lines moving up and down? Definitely had nothing to do with posts. What was doing it was that Google could not figure out the intent for this query so they would show a local pack result and then they would show a job pack and then they would show a local pack and it kept going back and forth. So on the days where the local pack disappeared obviously it showed that drop in ranking and then on the days where it was there it showed an increase. So really important kind of note here whenever you're doing these types of studies really important to actually look at the SERPs. So one of the things that I love about Places Scout is they store all the screenshots of what the tracker saw. So I was able to go back and look and see like okay what's actually going on here and conclude that it was not anything I was doing in relation to Google posts it was these other factors that was happening. So in conclusion if you haven't figured it out already my conclusion was that posting has no measurable impact on ranking. So if it is impacting ranking in any way shape or form it is so small that you can't really measure it. So that being said why do you utilize Google posts? Well it's not for ranking keep that in mind but as I mentioned earlier obviously it gets traffic to your website so that's important. But the other thing that I really think is cool about Google posts is this phenomenon called justifications which is another kind of newish term but if you are unfamiliar with it Miriam Ellis did a phenomenal job of writing about it recently on the Moz blog. So absolutely read her article because she's gonna explain it a lot better than I can. But kind of the summary think of it like schema. So you add schema to your website to try and take up more space in the search results and get out more information about your business right. Similarly justifications do that. So when you do a post and it includes keywords that are related to the search term that was typed in Google will sometimes highlight and grab a section of the Google posts and stick it right in the search results. So one of the things we found with this study that was kind of cool is that Google will actually prioritize what posts they pull from based on the date. So back in December it was showing information from like the post I had done three days ago but then when I searched again in January it's now showing the post from January. So if you have a newer post that matches the query they will pull that instead. And how far back they look is 60 days. So this is another thing that again wasn't outlined anywhere in Google's help center. We had to track it and figure it out ourselves. But if you want justifications you basically have to make sure you're posting at least ones every 60 days. And they look cool. Like I would click on that. Other things we learned that I thought you might wanna hear about. One of the things unfortunately that we confirmed was that Google My Business Insights do include traffic from ranked trackers. So this graph here, those like giant spikes in views. Remember how I said I was tracking 441 keywords? Well we had our tracker run once a week and it's very obvious what days the tracker ran because those are the giant spikes that you see there on the graph. So I hate this but it is a fact that you need to be aware of as marketers we are actually skewing all the data we look at when we run ranked trackers which is frustrating. It's also not just in that graph the search queries inside Google My Business Insights. This was even more frustrating for me because these are supposed to be unique visitors. So I don't know how one ranked tracker is getting counted as multiple times but it is getting counted multiple times because the queries that showed up at the top as the most searched queries are definitely not the most searched queries. They were the queries that were exactly matched what I had on my ranked tracker. And I know they're not the most searched queries but I specifically chose like really long-tailed keywords and I'm like, nobody's gonna search these but there's low competition for them. And yeah, they show at the top as now having a high search volume thanks to my ranked tracker. Another kind of quick tidbit is that the average CTR in our study was 0.5%. So think about this. If you are utilizing Google posts you do wanna make sure that your listings are getting a certain number of views if you were gonna get any clicks because you need about 200 views before you're gonna get one click. Now this might come into play for let's say you are a hospital and you've got 200 practitioner listings for all the doctors and you're like, well, do I really want to come up with a unique post for each one of my doctor's listings? Well, we find usually practitioner listings get a lot less views. They're not as well viewed on Google. They generally aren't optimized or worked on as much. So you'll see here like our practitioner listings that we had in our set, way less views than the listing for the office. And because of this, obviously they're gonna get less clicks. So keep that in mind. If you're trying to come up with a strategy really utilize posts on listings that get a lot of views because you'll get the best bang for your buck there. We also learned a bit about tracking. I'm not gonna dive into this for the sake of time. I wrote about it, but definitely if you're not really sure how to track posts in Google analytics I came to some conclusions on how to do this the best using UTM codes so that you can actually figure out which exact post it came from. So if you're not sure on that, check out that article and explains more in detail. Now good news, if you weren't furiously jotting down notes I actually do have a summary recap here that you can just download. So if you want to know which strategies to utilize with Google posts here's a summary of all the winning strategies. And I can't believe I actually was able to get this bitly but MozCon 2021 go there and you'll be able to download this and you can print it out, tape it on your wall just remember it next time you're doing Google posts and keep in mind if you follow these practices you should be a lot more satisfied with the results of your efforts with Google posts and just because having a data backed strategy will generally result in a lot more success. Thanks so much for listening.


Proudly we hail New York City where the American stage begins here is another program with a cast of outstanding players public service time has been made available by this station to bring you this story as proudly we hail the United States Army our story today is entitled they went that away this is the story of five saboteurs on the loose in Western Germany and only 15 miles to a border where they would find safety our first act curtain will rise in just a moment but first attention high school graduates yet on the freedom team today by volunteering for enlistment in the United States Army you can help America save the peace and save freedom to buy enlisting today full details at your nearest United States Army recruiting station and now your United States Army presents the proudly we hail production they went that away corporal of the guard making the rounds of his post in an encampment in West Germany suddenly tripped and fell flat on his face in the darkness what made him gasp and horror as he sprawled to the ground was the instant realization that his foot had struck an object a human body the prone figure of a soldier a soldier who was bound and gagged sergeant of the guy post number three post number three was a small building it had a thick wooden door reinforced by iron plates its one tiny window was laced with steel bars it was used as a temporary place of detention it had housed five men who had been captured trying to sabotage the installation they were being held there awaiting interrogation now they were gone somehow they had broken through the locked massive door and overpowered the century he had no explanation I was standing in front of the door sir like I was supposed to suddenly I felt someone's hand around my throat I couldn't yell out I tried to squeeze the trigger on my M1 but it knocked out of my hand someone tackled me and I was down on the ground before I knew it I had that gag around my mouth and I was being tied up all five of them jumped me sir did you notice anyone at all on your post anyone who might have been able to get that door open for them no sir like I said sir it happened all of a sudden and I was just jumped that's all all right Jones I guess that is all five saboteurs on the loose and only 15 miles to the border where they would find safety to travel those 15 miles they would have to pass alerted units of soldiers plus civilian authorities one thing operated now a favor between the army post in the border were only three small towns there was no big city where the men could lose themselves in a crowd just small towns and open fields we had a good chance of getting them we've alerted the civilian authorities and Wildersheim Gotersburg and Hofstadt a company is headed for the border now be in C companies is starting to work over the terrain what is it Harry Colonel a chief of police a hoax that wants to know if you want him to arrange for a posse a civilian volunteers to help with the search tell him yes they've also got bloodhounds out good all right all units keep informed by radio we want to be ready to close in on the first league wouldn't you know it the rain is starting to come down in buckets it won't help the bloodhounds there it won't help the saboteurs much either it's not going to be too comfortable out there Colonel Collins who will bring him in about this area lead already well sergeant if you are a sergeant what are you doing in this area well sir I didn't know this was a restricted area it isn't I don't recognize you you're not my unit are you know sir I'm I'm Sergeant Arthur Thomas a company fourth signal they're in Frankfurt aren't they what are you doing so far from home well I'm on a furlough sir let me see your papers that's what I tried to explain to your men sir I must have lost my wallet how do you explain those clothes not suitcase oh sir I'm on furlough those are my clothes what man would carry five different uniforms on a furlough what did you need them for more important sergeant if you are a sergeant I'll come all these clothes are of different sizes well so you're not a sergeant you're not a soldier you're not even an American well at least we've got you now then you were supposed to meet those five who escaped and provide them with our uniforms that was the plan wasn't it where were you supposed to meet well I'm nothing to say you're a prisoner now I'm a soldier sir I'll give you my name my rank in my serial number it won't work you weren't captured in your uniform you were taken in ours that makes everything different you know that don't you you could be shot as a spy now where were you supposed to meet them I'm nothing to say sir take a half hour or so and think about it Lieutenant Dale keep two men on him and watch every movie makes that's all well Harry their schedule has got to be upset now yes sir but how badly this fellow was supposed to have met them somewhere you're supposed to have had our uniforms for them the plan must have been for them to be disguised as Americans that part backfired anyway well sir even if they had prepared for that eventuality and had another man ready with clothes it's a sense that right now they're bound for a rendezvous that won't come off as planned Colonel Collins who you did wear good I'll wait here Lieutenant Cameron used his head he figured the place where this fellow was captured be close to where the saboteurs would plan a meeting so he had the area thoroughly searched and they nab one of them one that means I must have split up sir okay one down and four to go the fugitives didn't split up however the man who was captured had lost the others in the rain in the darkness his companions were still making their way toward the border but they were too clever to attempt a direct route they were cutting southward and then westerly toward the general direction of the place from which they had escaped they were armed they were dangerous they were men who knew they had very little to lose they were soldiers under discipline still obligated to carry out a mission how did you break out of the room looks like we can't get a thing out of them sir where are your friends yeah hold a second this is Colonel Collins bringing the other one how are you able to open the lock oh thank you lieutenant now and this man in our uniform do you know him close mouth group we have here well soldier it's lucky for you you missed him because if you were captured in our uniform the way he was it'd be just too bad for you as it's going to be for him thank a soldier outside lieutenant we'll talk to the sergeant tell me how is it in your army when a man has caught the way we caught you huh what do you people do to a man when you want the same kind of information we want from you they don't talk I'll be shot I'm lucky you'll be lucky if I do talk then what you're just an ordinary prisoner of war how do I know how can I be sure you'll keep your word you'll have to trust us all right I trust you could have a drink of water give him some from the cooler Harry it's been a long night for me there you are thank you hey hey what's he putting in his mouth stop it I was too lady swallowed it oh some pill to be used as a last resort your Colonel Collins oh of course it's General Bailey good evening Colonel evening sir was that men on the floor you were you can get up sorry thank you sir then what were you doing on the floor sergeant were you ill the sergeant had just taken poison sir I see I see Collins who is this man who are you sergeant my name is Kane sir I was sent down to assist on the problem as sir in line with the suggestion sent down by your headquarters we're trying to indoctrinate the men here with escape tactics in the event they should ever be prisoners of war oh is this sergeant one of your men and no sir he's supposed to be a fifth columnist who is captured we took five men sir we told them they were prisoners we told them they would be given an escape opportunity now their problem was to see if they could make their way through 15 miles of hostile territory as escape prisoners well that's a good realistic exercise Colonel well so we're playing it straight and we're playing it seriously we asked an outfit 200 miles from here to send us some men who would act as simulated fifth columnist to aid in the escape we wanted strangers who would be unknown in this area that's good now then we are presenting these men with the same problems they would encounter if they were actual prisoners of the enemy yes sir with this exception naturally that they can't use any real rough stuff to make good their escape all they can use is their wits have any been taken yet just one of them any trace of the others no sir but it'll be rough we have the civilian authorities cooperating just as those authorities would in reality civilians are asked to report any suspicious looking strangers sir we even have boy scouts out in the fields and then Colonel you've duplicated every condition and escaping prisoner would face we hope so sir it's a two-sided maneuver on one level we learn how to go after escape ease none the other and more important our men learn how to escape well I think we can learn something from this Colonel I'd like to sit in and watch what happens Colonel Collins where good we'll all move out there a woman living on a farm just outside of Hildesheim reports four men walking along the road toward town we've thrown a cordon around the place I think we've got them sacked up I hope not Colonel sir may I ask who the general is rooting for I'm rooting for everybody before escape ease moved into the town of Hildesheim the small narrow streets were dark and deserted the rain kept coming down they needed shelter in a little while they knew they would need food obviously the border could not be approached in a direct route they would be time to think to rest to form plans but these are luxuries never granted to men who are on the run often the distance was the sound of an approaching vehicle could it be a military automobile or one that belongs to the local police or even a civilian it made no difference everyone was alerted against them they huddled against a building and tried to hide in its shadow a truck appeared out of the haze of rain and darkness it stopped and caught them in its headlights there they were revealed and suddenly a strange thing happened the lights went off the side door open hey in here quick for you if column buddy get a move on come on you all in how did you know we'd be here all unit commanders fugitive should be in Hildesheim surround town and send in patrols we got a short way following every order should be in Hildesheim he was captured with the uniform tough break where can we go look up ahead police yeah starting to search the houses that when they're going into was where I was supposed to take you that's out hey powers can't we get me child well they were supposed to be chow and a place to sleep for you in there it's out now what are we going to do hey setting up a roadblock just ahead look like they're going to search every vehicle can you back up that's too late they see us we turn around they gotta get suspicious guys gotta make a break for it I know man we've got to get out and run for it guys the men scattered they ran down unfamiliar alleys and strange streets looking for a hiding place doors were locked there were no hiding places squads of police and soldiers ran down the streets in pursuit civilians added their assistance to the hunters one by one they were captured and brought to the colonel tired hungry dispirited well is this all of them Colonel no sir one is still at large I guess that would be corporal powers good man we'll have him soon are you search the town inside out Colonel you are listening to the proudly we hail production they went that away we'll return in just a moment for the second act young men as high school graduates you can get a free education in an exciting technical career of your choice today's modern United States Army is offering you your choice of 87 top notch courses and a reserved seat in that school before you enlist now for complete information on this new reserve for you training program drop a postcard to RPC Governor's Island New York for New York and we'll be very glad to send you in the mail no obligation our little booklet called reserved for you which will give you the complete details about the new reserve for you training program and of course if you happen to be close by a recruiting station drop in and see the friendly people down there they'll give you an application blank you are listening to proudly we hail and now we present the second act of they went that away they were trying out a new problem the idea was to teach men who might become prisoners of war escape tactics it should be the sole aim and mission of every man who's taken prisoner to try to escape to rejoin his unit to become once again an effective soldier but you must do more than just tell a man his objective is escape you must teach him how to do it how for example as he's supposed to make his way through miles of hostile territory how is he to elude the vast network of military and civilian authorities who will be deployed against him a successful escape obviously requires nerve resourcefulness and ability to improvise well these things must be developed and they can only be acquired through practice and experience the experiment we are dramatizing today involved five men four of them were quickly recaptured it was interesting to learn why they had failed so completely our soldier how about you sir I guess I was just so tired I just didn't care that's a valid reason it happens and you well sir the plan went wrong we were supposed to meet a man who would have American uniforms and we didn't and well I guess I just had no more confidence I just couldn't think quickly enough and you have to develop an ability to improvise it isn't easy sir it was just so miserable out now I'd lost my shoes and well it sounds bad so but I couldn't run anymore my feet were getting scratched and cut up but I just gave up I didn't know what it'd be anything like this sir maybe if we could try the thing again I do much better I know I would I know you would too soldier it's a strange and a new thing this business of being a prisoner I think it's been a useful and revealing exercise begging the generals pardon it isn't over yet one man still missing only looking for one man now a corporal named powers and in a sense powers had already scored a moral victory even if he were captured before he made it he would have accomplished something he would have forced the enemy to waste valuable time and manpower to hunt him down soldiers civilians and policemen would have to be diverted from other important work and spend uncomfortable hours searching for him powers had no more experience than his four companions his IQ was no higher his stamina was no greater when the carefully laid escape plan went wrong the other four were quickly rounded up yet powers was still at large you might ask yourself why maybe powers was the first to realize the basic importance of this new thing they were trying to learn or maybe powers was just blessed with the ability to give it that extra ounce of effort that makes the difference powers also ran down the street and around the back of a house power saw a basement window that was open hours took a chance and went in we found himself in a dark cellar so far his entry had been unnoticed so far so good but for how long where was he he didn't know how long could he remain here without being discovered he didn't know that either but right now at this instant he had an indefinite space of time to catch his breath to relax to collect his wits but he knew he was like the fox who had temporarily eluded the hounds he would have to make his move but where howl he had a small fragment of a chocolate bar in his pocket he sat down and chewed on it he had a pack of cigarettes and nothing in the world would have been as good as a smoke right then but he didn't dare to light one he saw a door across the room he walked over to it opened it and saw a flight of stairs he paused and listened intently upstairs a party was in progress it was a gay celebration so no one heard him moving about the basement he heard voices upstairs as the door opened it was a policeman asking the host some questions powers understood enough German to catch the drift of the conversation have you seen any suspicious strangers Carl nine Friedrich lucky you are off-duty Carl the rest of us are busy with this well have a drink Friedrich can't Carl Peter's aim so here he was in a policeman's house but everyone was concentrating on the party powers made the bold decision he made his way up the stairs a hall led past the big living room where the party was in full swing if only he could find his way to the hall closet without being seen he tiptoed past the door past the and there there was the closet by the front door he opened the closet and there was what he was looking for a German policeman's coat and a helmet he slipped on the long coat which dropped low beneath his knees and put on the stiff policeman's helmet now he walked out the front door and walked down the street now his problem was to avoid civilian cops who could recognize him but he was halfway home he could certainly fool any American soldier he saw two of them in a Jeep he called to them assuming a slight accent soldiers I saw him running to that basement let's go power jumped into the Jeep and raced the motor now at least he had wheels this Jeep was the roadblock he had made it now maybe at least he could get out of town and there was a uniform change for him in the Jeep to the rain had stopped now and one of the soldiers had left his raincoat and steel helmet in the back seat he had just a little bit of time before they would know he had fooled them he was on the road now away from town heading for the border up ahead he saw lights approaching they were probably looking for a man in a cops uniform driving a stolen Jeep he threw off the German policeman's coat and grabbed the soldiers raincoat and helmet and drove the Jeep off the side of the road he jumped out and headed across the fields in the distance he heard the baying of hounds these were civilians well maybe he could handle them in his soldiers raincoat and helmet hey hey I'm lost so yeah I lost my outfit I'm supposed to be at the border yeah but make it lost on a night like this how do I get back straight along this road some of you go with him the escaped man could just as easily be headed that way at the border or a platoon of soldiers waiting his helmet and raincoat could fool civilians but not them they would wonder why he had no weapon start asking questions and then that would be it just past them stood a man with a white arm band the umpire if he could reach the umpire hey lieutenant that guy guy's running past those trees where he ran with them and suddenly doubled back by the time anyone noticed it was too late ours had tapped the waiting umpire shoulder he was home free the umpire grabbed his hand and shook it the soldiers who had been detailed to hunt for him gathered around and pounded his back you would think he had hit a home run with the bases loaded in the bottom of the ninth inning well he had done something much better than that he had made his way all alone through 15 miles of hostile territory he had eluded hundreds of soldiers and policemen who had all the advantages on their side it was only a game true but soldiers are constantly learning games they go through games day and night and then one day they find out the game is for keeps and whether or not they win the game depends on how seriously they played it in practice the general and the colonel made their way through the crowds this is corporal powers ours congratulations you did it thank you sir one out of five it's not too bad for a start tell me powers how did you manage to keep going sir I just believed it I just decided I wouldn't be captured how is if it should ever come down to the real thing I don't think you would be captured and be honest with yourself have you reached a standstill in life is each day just like any other are you worried about your future and most important of all are you feeling dissatisfied with yourself and your personal development well if this description or any part of it fits you it's just about time you investigated the opportunities waiting for you when you enlist in the United States Army every man in the Army has a skill and more often than not the Army taught him that skill in one of its fine schools the Army offers an interesting present and a secure future with plenty of promotions along the way and above all the Army molds you into a man a man whose family friends and country are proud of him if you think you can measure up stop in at your nearest recruiting office and see if you can qualify to wear the mark of a man the uniform of your United States Army this has been another program on proudly we hail presented transcribed in cooperation with this station proudly we hail is produced by the recruiting publicity center in New York for the United States Army and this is Mark Hamilton speaking inviting to tune in the same station next week for another interesting story on proudly we hail


As a cat owner, you have probably found yourself in a scenario before your cat is trying to run away or get out, and you need to pick them up. It's natural to reach for the loose skin around their neck, and you may have noticed this causes your cat to freeze their muscles and lock up. So, why do cats freeze when grabbed by the neck? Cats tense up and freeze when grabbed by the neck as a form of a stress reaction. Grabbing your cat by the neck is often referred to as scruffing. This actually triggers an anxiety reflex in cats, which also causes them to lock up in a defensive posture. Do cats like being scruffed? Often people are incorrectly taught that scruffing is the best way to handle their cat, and now there is a common misconception surrounding the act. In truth, typically, cats do not like being scruffed at all. The action of holding a cat by the neck makes them feel helpless. Their response to the posture indicates high levels of stress and fear as they lock their whole bodies up. People often misinterpret this as the cat relaxing, which could not be further from the truth. This is a form of a behavioral shutdown. Your cat is so overwhelmed when grabbed by the neck that their bodies react with the highest form of stress management by freezing all their limbs. It has not been until recent years that people have begun to discuss how there are better ways to handle cats. In truth, some cats may not be as bothered by scruffing as others, but it is a best practice to avoid this method if possible. When should I stop scruffing my cat? There are many misconceptions around scruffing because we witness mother cats hold their kittens in their mouth in the same way. While cats will often carry their young by the loose skin on their backs, this is only something you see them do when their kittens are very young. Once kittens are developed beyond a few weeks in age, the kittens are more emotionally mature and develop the fear reflex around being grabbed that way. The only other time you will see cat scruffing is during mating when the male will grab the female's neck in a similar way. As a cat owner, you should really never be scruffing your cat at any age. Assuming you adopted your cat once they were more than a few weeks old, the scruffing behavior is not encouraged. Can scruffing a cat hurt them? If you are concerned because you have grabbed your cat by the neck before, there's no need to seriously worry. For the most part, scruffing bothers cats more psychologically than physically. This is because cats do not like feeling powerless, and when they are scruffed, they are locked in a position and cannot escape. However, when scruffing is done incorrectly, it could potentially hurt your cat. If you must scruff your cat, you should never hold your cat up off the ground so that none of their weight remains planted on the ground. Carrying your cat around exclusively by the scruff on its neck is dangerous, and could be painful for your cat. There is a large imbalance of weight when you do this, and they could hurt themselves by twisting and trying to escape your grip. Always make sure their weight is supported. Especially if your cat is a larger breed or overweight, your cat may not have as much loose fur in their neck area. Scruffing is then very painful for your cat, especially if it is done for more than a few seconds. Do scruffing a cat release endorphins? While there is not much scientific evidence in this area, it is thought that scruffing a cat is correlated to an endorphin release. However, it is noted that the endorphin release is most notably observed in kittens and younger cats. How your cat reacts to scruffing as he or she ages depends on your cat as an individual. Some people anecdotally tell stories about how scruffing their cat seems to relax their animal, and they often fall asleep afterward. One theory is that scruffing reminds cats of their mother, and that is why they enjoy it. More often, though, the older a cat is, the more likely it is that they will be upset by scruffing and have an adverse reaction to the restraint. What other safer ways can I discipline my cat? After learning that scruffing is not your best option for cat discipline, it's natural to wonder what other disciplinary measures you could take instead. Scruffing your cat may be a high-priority situation if you find your cat consistently acting out or exhibiting bad behaviors. The first part of discipline is understanding why your cat is acting the way it is. Is your cat stressed out? Is he or she acting out because they are bored? Spend some time figuring out what the motives are behind your cat's bad behavior. This is important because it influences what kind of discipline you should be using with your cat. If you are in a situation where you just quickly need to restrain a cat, holding your hand behind your cat's jaw is an excellent way to keep a steady grip without upsetting your cat. Hello. This video is sponsored by Beemix Pets. Are you looking for high-quality cat collars at an affordable cost? Check out BeemixPets.com. Use coupon code KittenLife, to get 20% off. Use remote correction to discipline your cat. Cats cannot understand when you verbally discipline them. Nor do they fully correlate a physical disciplinary action to what they did wrong. What is recommended instead is using remote correction or the process of setting up an environment that disciplines the cat. For example, if your cat is chewing through items they should not be, spraying a bitter-tasting cat spray on it will teach them very quickly that they do not want to keep chewing that item. You can also use other sensory cues such as sound or smell to deter your pet from continuing to do bad behavior. Cats typically do not like loud noises, so setting up a loud whistle or bell will quickly teach them to avoid something. Figure out what method is most effective for your situation and your cat, and use that as your disciplinary technique. Always remember that cats are not humans and do not have the same awareness of right and wrong behavior. The best way to teach them is through repetition and lots of practice. Another critical thing to remember is that you want to reward your cat in this process when you see them avoiding bad behaviors. Give your cat lots of praise and treats to indicate you notice when they behave well. Do cats like being scruffed? The only feline category is that might feel a bit of pleasure when being scruffed would be kittens and young cats. It is assumed that scruffing is safe to do with kittens as in them, the anxiety response is less powerful since they associate the procedure with being picked up by their mothers. In adult cats, unfortunately, scruffing can produce stress and anger, and you do not want to get on a cat's bad side. If you have to use scruffing when you go to the vet clinic, it's always better to use a towel or some kind of cloth that better immobilizes the cat, just to be on the safe side of things. Is scruffing the right way to handle a cat? In most cases, no. However, if everything else fails and you have to use this type of handling when you're at the vet, you can. When you return from the vet clinic, you have to do your best at reassuring your cat. If your pet has a favorite treat, now's the right time to give it to her.  With the vets, cats can be immobilized using a variety of other methods, such as the burrito technique using a towel or cloth or by simply relying on an Elizabethan collar, the so-called cone of shame. You can use your cat's possible anxiety reaction to your advantage in that you can train her so as to see you as the dominant individual in your living environment. While it may still be your natural tendency to reach for that loose fur around your cat's neck the next time they need to be restrained, resist the urge. There are much better ways to handle your cat that will cause them less distress and anguish. Ultimately, scruffing might not be physically painful for your cat, but the older your cat gets, the more distress they will be by this action. The last thing you want is for them to be afraid of you, so use other methods to avoid jeopardizing your bond with your kitty. If you enjoyed this video, kindly press the like button. Also, don't forget to subscribe with notifications on, so that you don't miss out on videos like this. Thank you for watching.