Advertisements in the past weren't always adhering to our modern politically correct standards, but I'm gonna go over nine sexist ads. Recent and from past, I'm gonna analyze them a bit from a marketers point of view. The first ad is hilarious. This is an ad for a cigar company and they're saying, bring out the caveman in you with a dude holding a cigar in one hand or really this club. I think it's a cigar as well.  They're comparing a cigar to a club, which I didn't pick up on it first, but it's kind of cool. And you have that chick in the leopard print just looking up at him. Now this ad, it's more of a branding ad. It's not really trying to get people to buy the product right there. And then it's just branding to increase popularity of cigars. And what I believe this ad does well is it actually, it links cigars and masculinity very well. And even though it's very sexist, it does link those two concepts. I didn't really pick up on that. The club was actually a cigar, but in general, this is a branding ad, not a direct response ad, but it works for branding if we're looking at from a purely marketing point of view. Now this second ad, I still don't totally understand what it's for.  It's nice to have a girl around the house.   And in marketing, we call this a pattern interrupt. I use lots of pattern interrupts in marketing. Pattern interrupt is when you do a complete non sequitur and you link it to a different product. Something I might say in an ad might be, you're gonna die someday. How are you where you want to be in life? Well, you can sign up and learn how to market products online and start an internet business. I took a concept, you're gonna die and I linked it to learning how to start an online business. But in the case of my YouTube ads, that works very well. In this case, I don't really see this pattern interrupt working very well. All I really remember from this ad is, oh, there's a dude stepping on a chick's head, but it's advertisement for leggings. I mean, I have no idea how this ad is building any branding or encouraging any women to buy leggings. I don't even see leggings in this ad. It doesn't make me wanna buy leggings or maybe it's dress pants, but it doesn't. I don't think this ad does a very good job of actually helping the company market their products, but it is very memorable. This third ad works very well and it worked, I can tell you it worked. Marlboro in general has some of the most memorable advertising throughout history and they've created a monster brand, the de facto cigarette brand in the world because of their very strong advertising. And as you see in this ad, where there's a man, there's a Marlboro. They've linked those concept of masculinity and smoking Marlboro cigarettes very well. Even in the olden days with their cowboy imagery, everything they've done is very focused on that masculinity and cigarettes. They've done it great here as well. And in the ad, basically they've linked these concepts, but it's a mild and it's got a filter and it's got a good taste. They get all of those across in this ad. Very simple, perfect example of a branding ad, even though it's obviously very sexist and not acceptable by today's societal standards. This ad is interesting, right?  Just sort of ridiculous and assuming that women have zero free will, which obviously is not true. But in this case, they're trying to link the concepts in this ad of flavors. The assumption is women like fruity flavors and this cigarette has fruity flavors. The smoke of the cigarette is also a fruity flavor and smoking the cigarette will get you more women attracted to you. There's a lot of logical leaps that the marketers are trying to accomplish in this ad. It doesn't fully work. They should have focused a little closer if they wanted this to be effective on just the flavor or the taste. They could have made it a much simpler ad to get their point across. It'll blow your mind away, BK's super seven inch, right? And she has her face locked.  So leave this video a like if you guys are getting some and gals are getting some laughs out of this. In this case, I don't see this ad working at all. This is an example of a horrible branding ad. Social political correctness aside and sexism aside, right? I don't see this ad working very well for creating branding for a Burger King seven inch sandwich at all. It doesn't really make sense. I think they're just having fun, frankly, the marketers when they could be focusing on why would you buy a seven inch sandwich? Well, the reason I bought BK seven inch sandwiches back in the day was because I was super hungry and one burger didn't do it for me but having a seven inch sandwich with like three patties laid side by side, that filled my hunger pretty well. They're not really focused on that. They're saying they'll blow your mind away. Well, what about your taste buds? You know, blowing your taste buds away would be much more on the mark if you're selling food. Again, just this adds off.   People actually do this back in the day where like, honey, come over here. You've been bad. Okay, honey, you're here. Let me come over so I can spank me. I hope you and Tom are enjoying meeting all your new neighbors. I am. Oh, we are. Oh, I'm so glad. You made us feel so at home. Everything's wonderful. Even the coffee's better here. This seems ridiculous if this actually ever did occur for the marketers to put this in an ad. Sexism aside, this ad completely misses the mark because I don't understand why the headline, which is if your husband ever finds out you're not store testing for fresh or coffee, maybe it was something that made sense 50 or 80 years ago. I don't know, but to me, it doesn't really make sense. But I believe the idea in this ad is that men want freshly ground coffee, not in a tin. And it's like controversial, it's in a tin. There's a better way to go about that because the concepts are not really linked very well in this ad. If you wanted to say, look, you can have high quality coffee and it's in a tin, I think they could have gone about that a better way. And an example of a company that did that very well was Folgers who really created that kind of store-bought tin coffee. This just doesn't link those two concepts together, high quality and in a tin. It misses the mark completely.  I like this ad for a number of reasons. It's fairly sexist in the sense that they're saying the flight attendant is gonna romance you the whole way to Spain and all around the world. And it's obviously targeting men. But what I like about this is the smiling girl, it's an eye catcher. You don't really notice the plane. I understand they're trying to link flight attendant and plane. I think they could have done the image a little bit better to really get across that this is a flight attendant and this is a plane. So I think they could have pushed the plane back to make it clear that this is a plane and that is a flight attendant. But I understand they really wanted to zoom in on her face because that it really catches the eye and grabs attention. And what's fantastic about this is that the way folks naturally read ads and this applies to Facebook ads as well is especially applies to Facebook ads is they look at the image first and then they go up and read the headline and then they go down and they read the description or the body copy. Okay, kind of interesting, right? And in this case, I would look at the girl and you'd say this is sort of interesting. I'm gonna read the first couple of words and it says this little blonde from Barcelona. That is a pattern interrupt. Today, it was a pattern interrupt 100 years ago because most people associate Spanish people with brunettes, brown hair. And in this case, they're saying this is a blonde from Barcelona, right? There's a little alliteration there, which is kind of nice. And you're like, what? Blondes in Barcelona? And then it says they'll romance you. So the kind of appeal they're getting across is we have beautiful flight attendants and we fly to beautiful exotic locations and I like that. I think that comes across very well in the ad. I think they could have done it better, as I said, with really making clear the plane and all that stuff. They could have done it with a little map. They did it at the bottom. They have a map of the locations but the other thing I love about this ad is they have a little area of form you can fill out. Now this is how affiliate marketing was done 100 years ago when it was done in print magazines. This is how ads were tracked 100 years ago in magazines is they would look at that little form. That is the call to action. So right here, this is not what I call a branding ad. This is a direct response ad. These people, the Iberia, the airline company that's buying these ads is buying them because they want people's money. They want people booking flights. They want to get in contact with people. They want to put people in contact with travel agents. Whatever they're trying to do, they give folks a way to get in contact with them. 100 years ago there weren't websites. You mailed, you sent mail, you called a phone number and they do a very good job of having a call to action, having a strong image and having a headline and a pattern interrupt that kind of links it all together. And further down you'll see this is in a magazine and folks are reading stories in magazines and in this case they have a nice little story in here at the bottom of the ad for folks who are really interested in flights. This will be a great way to get new customers. So I think this is one of the better done ads. Oh my God. Now for our second to last ad we have an absolutely ridiculous one. They're just really throwing out that headline. Again, this is called a pattern interrupt where it says husbands beat wives.  What is this article or whatever it is about? They did a good job of making it look like an article as well. So it's what we call a native ad nowadays. But this is the old school type of native ads where the ads looked like they were part of the magazine. This ad is for Betty Crocker cake mixes which was maybe a new concept back then. Now, obviously Betty Crocker is a brand that's still around to this day. Now this ad is clearly a branding ad because there is no specific form or phone number that people can fill out or call to actually get a hold of this cake mix which is what they're selling. So it's branding. They want you to go to your grocery store and ask for Betty Crocker's cake mix with the idea that they're gonna get more grocery stores and supermarkets selling their cake mix. The text in the ad below the image is not too bad. It's sort of informative telling you about the quality but the headline doesn't really make sense to me. Also, I think they're focused on the wrong target market. They're saying, hey, look, husbands, you're gonna be a better cook than your wife with this cake mix, right? First off, they should probably be focusing on selling to women because women buy more cooking stuff than men do. Women just buy more consumer goods in general than men. This is not sexist statement here from me. This is just numbers, right? It's just data. So I think they should be focusing on the right target market, which is women. And frankly, not only is it demeaning towards women but the ad is demeaning towards cooks. I mean, if I read this ad, I wouldn't even wanna buy Betty Crocker cake mix because I'd say that's offensive to me as a woman.  Like my husband could not make a better cake than me with this cake mix. I just don't see the connection really being made. Just offending people isn't really gonna make you a lot of sales.  There's a way to do pattern interrupts that are shocking. You wanna shock people but you don't wanna offend people, right?  This ad takes the cake in terms of both sexism and being offensive and just frankly being a bad ad that's probably not gonna get any results whatsoever. I had to really read this ad closely to even figure out what they were trying to sell here because it's not obvious. And what they're selling is sweat-proof underwear for women. And the idea they're trying to get across is that these three pretty women, if you really read the ad, they're single because, again, they don't ever call it out directly but they kinda say they're single because of their odor and perspiration which they don't know about in their underwear and that if they just bought Lux's underwear, then they wouldn't have so much sweat in there. And it's just, then they'd get a man. So the suppositions here are obviously sexist. It's offensive. It doesn't get the point across. You don't even see what they're selling. They don't even show an example of the product. They should show the product in the ad. If you're buying underwear, you probably wanna know what it looks like. This ad just misses the mark on all points and is also incredibly sexist. Now, thanks for watching this video. If you got some entertainment about this and learned something about marketing, give this a thumbs up. Hit the subscribe button and ring that bell and write in the comments. What do we write in the comments, folks? Ra! Because we're warriors. Now, if you wanna see more videos like this where I comment on ads, let me know. This is all entertainment purposes only. I don't endorse any sexism. We're all just people. And also, if you want to learn more about marketing and how you can create your own marketing business from home or from your local community and start earning money, check out the links in the description, my company, Marketing Tech. We pay out $75 to $300 per month, per local business you sign up for online advertising. You can sign up for the software and start getting paid for free. You don't have to pay me anything. And it's an income opportunity where we work together and you can buy this shirt. Again, go out and be professional. I encourage you, check out my software if you're interested in getting into marketing and running your own business in your own local area. Thanks for watching and talk to you soon.


Hi! Tony here. It's shout-out time. Shapegrammers are special people and I'd like to acknowledge a few of them. Celebrating a birthday this month is Jayden. I'll fade in his name. Yes, that's some cool word art. Jayden likes everything about shapegrams, even my fantastic jokes. There's no way that I'd ever trade in, Jayden. I'd also like to shout out Allison and Carmen in Washington State. Their teacher, Dr. Lorton, wrote a blog post for Shapegrams.com. The post features quotes from Allison and Carmen about Shapegrams, and it has some of their creations. Check out Allison's poseable person. And this is clever. Carmen added her portrait to her fireplace's mantle. Ooh, I have a fire joke. Did you hear the news about a circus catching fire? It was intense. If you'd like a shout-out or would like to give someone else a shout-out, go to shapegrams.com slash shout-outs. Bye-bye.


everything that we do now with respect to putting genome function with genome variation and trying to link that with human disease and human traits is predicated on what we've learned from this project and from the technologies and facility with data and all of the ways that the human genome serves as a backbone for what we do. I mean it's just it's absolutely pervasive in human genetics and genomics today and our efforts to bring genetics to medicine.


respect to get the King's support for your peace plan without it, isn't it doomed? Your Majesty, you've said you're very helpful, do you anticipate giving the President your support? I certainly think it does, Mike. I see you. How do you do? We're going to be late for lunch if we don't get together. It's a sheer pleasure of seeing him again. But I also express my follow-through on to stay with this and that this, assuring that this is a number one priority in my administration is if we could be helpful in bringing peace. We could do it by yourself for one more time. At this very important double period of time. The President's life-limber property are safe while the legislature is in session. The nicest customs in the Middle East is the traditional greeting, peace be upon you. King Hussein's visit must be with us comes at a time of the year when thoughts of peace are very much in our minds. And in our meeting today, His Majesty and I have had a chance to reaffirm personally the continuing friendship between our two countries and to share with each other our hopes and dreams about our common goal of a just and lasting peace in the Middle East. As trusting friends, we've spoken to one another as we always do with candor and goodwill. And I told the king of my personal commitment to see peace in the Middle East become a true and lasting reality and of my equally deep commitment to the proposals that we made September 1st to Israel, to the Palestinians, and to the Arab states. I also expressed America's gratitude to the king for his own important actions in support of our initiative over these past few months. His Majesty eloquently described his vision of peace and reviewed for us what he's been doing to help give peace a chance to take root, particularly his efforts to encourage the Palestinians to join him in efforts to take bold steps toward peace. Together, we've also shared our thoughts on what remains and must be done by each and all of us to give life to this common goal. We share a sense of urgency to succeed at this commitment. Our discussions today have led to further meetings between our staffs over the next two days, and I look forward to meeting with the king again before he leaves Washington. Majesty, welcome. I thank you, sir, for the warmth of your welcome, for the privilege and pleasure I and my colleagues have had meeting with you, sir, and with our friends, and for the opportunity to discuss many problems of mutual concern and interest and many challenges that lie before us. We look forward, sir, to continuing our discussions in the coming days, and this is an opportunity for me to reaffirm a long-life commitment for the establishment of a just and durable peace in the Middle East. May we hope and pray that we will succeed in making a contribution for a better future for generations to come in our part of the world and for the cause of world peace. We'll continue to do our utmost, and we value very much indeed the atmosphere of friendship, honesty, and gender as has characterised our relations and particularly, sir, the friendship that exists between us. I thank you very, very much indeed, sir, for your many kindnesses and for the privilege and pleasure of being with you and with our friends. Thank you, sir.


Yeah I didn't say I would watch it but I did and not exactly thrilled that it did but I don't regret watching it. I guess that's the best I can say about it. Oh that's a hot mug guys. Hey guys this is my review for the Falcon and Winter Soldier series by Disney Plus. This came to an end a few days ago and I admittedly didn't have the chance to review it because I actually had to go off and do something. Now I'm getting to put my two cents in to be honest even though as harsh as I was on WandaVision I think it was a little bit better than this one because while this one did have some good moments it had a lot of good pieces here and there it also had a lot of dry bits. This show followed Falcon and Winter Soldier Bucky as they were dealing with kind of the aftermath of Falcon's choice to not take up the mantle of Captain America even though Steve gave him the shield and we're seeing kind of the socio-political economics of what's happening with the world not only in terms of a new Captain America being chosen played by White Russell but also what's been happening with the world since the blip happened. Obviously since half of the world disappeared and they had to make due to what they had and they actually became better for it and then the other half came back now obviously the world isn't kind of a little bit of turmoil and this is something that hasn't really been talked about yet so this is a new aspect. In terms of how the things were coming back together obviously there were some people who weren't agreeing with how the governments in the world were coming back and so that's why there's these flag smashers which yes that is a terrible name are doing these terrorist attacks to try and return the world to what it is and I will say first off that these are some of the worst developments that MCU has ever put out.  The whole idea that one man's terrorist is another man's freedom fighter that's trying to be in place here with this character but it's such garbage. Her plight and her cause is completely ridiculous and at the end of the show when she dies and they try to frame it to make you feel bad about her you don't give a shit when she got shot it was like cool is expecting this didn't care don't care move on but now talking about things that were done well I actually think that Sam's transition to Captain America while kind of arduous was actually really well done in most places I liked how he is using his kind of banter slash aggression with Bucky as a means of trying to avoid the obvious topic of him taking on the mantle the whole role that Steve gave to him by the end you really see him take that fold like when he has that conversation with Bucky about if you want to make up for the things if you want to get better do the work when he is trying to have the conversation with the terrorist ginger and at the end of the series when he's having the a little bit heavy handed kind of conversation with the political figures and being like hey we should try and do better blah blah blah Bucky had some room some kind of potential for a lot of really cool bits to him like I was really expecting to see a lot more from him considering mainly he was really a tool in this and even at the end when he finally makes amends and he tries to go and apologize to that guy for killing a son all that year all those years ago and he was the winner soldier and then it just cuts to the figures and the smoke and tears and that's it you don't really see what the aftermath of that conversation was we don't see if Bucky actually got forgiven by him how does that conversation end I don't know how it ends and I wanted to really see that bit I thought that bit was a bit yeah and then a character who really had a fantastic up and then a kind of wet fart of a down was Wyatt Russell as the new captain America or the US agent started off really good because I felt sympathetic I like that he had Lamar as his his compass his moral compass and as we see him kind of go through the stripes of trying to be the new captain America not only dealing with falcon and winter soldier but also just the whole political issue of it we see that Lamar is keeping him straight even if maybe a little bit off the off the path but then when Lamar dies that's when things go bad and actually probably the best episode in this entire show was episode four with how it ended with him full on killing that guy with the shield and that shot with the shield covered in blood which let's be real here it should have been covered in blood many times by now that was a really good bit and then it continued on into episode five with that fight that was okay in some shots and then terrible in others that there's these really weird up close shots I kept going back and forth between thinking this was great and thinking this was terrible and then after it it's nothing he doesn't really get any kind of punishment for what he's done he just all of a sudden just gets a new job but there's no reprimands like you're not saying that he should have gotten punished for killing a terrorist in public I just thought there would have been a hell of a lot more fallout for that it just seems that everyone kind of forgets about him at the end and I thought that was just really strange and then there was the whole Isaiah Bradley thing which was a bit of a whoa apparently this is obviously based on the comics and apparently Isaiah was actually before Cap in the comics but this one they kind of made him this other captain America during the Cold War and how he was put in prison for 30 years and we see how just he was treated like shit I like how he is kind of a mirror of what could become of Sam of what could happen to him if he doesn't really take on the responsibility and also just having things go not his way but it did like how at the end we saw Isaiah get the recognition for what he deserves but immediately you would think that anyone walking up to this statue and see oh hey this guy used to be captain America too oh he was put in jail for 30 years what the fuck's that about us government got to know something more than just a statue of him kind of public announcement that yeah we fucked this dude over I don't know I thought that would have been a little bit more prominent overall Falcon and Winter Soldier had a lot of bits that were decent I like the Zemo bit actually I had to say Zemo was really well utilized in this I thought he was actually going to be really heavy handed or just not well used at all but in fact he was used a lot better than Sharon Carter who we all guessed was the Shadow Broker was it even in any fucking doubt and at the end too what was that post credit thing with her what does that even mean that doesn't mean anything essentially it's like cool we knew this and that's when I come back to the kind of ideology of describing this show as a wet fart because it started off with some potential sure it took a little bit of a ways to get there but then the middle was really solid and then it just faltered there's a lot of homages to previous works both in the comics and the show hell when Sam comes through the window with the wings and the shield that's exactly how Steve Rogers came into the building at the beginning of Civil War so that was a really cool hearkening back to that stuff but honestly I thought this was kind of very middle of the road again as I said with WandaVision they are making these shows with the idea that yeah you could watch them and you would get a little bit more but it's not entirely essential until they make these shows 100% essential for you to watch to understand what's going on they're going to continue to be this middle of the road thing the last chance any of them have is Loki and this will both have some funny storytelling and some visual elements so maybe but honestly I don't care I'm just gonna keep on watching Invincible which by the way if you guys haven't seen Invincible yet you really should it's really freaking good it's almost over but you should watch it in the end Falcon and Winter Soldier wasn't a complete loss but at the same time it wasn't really an achievement at least in my opinion I thought that it was it should have been a little longer things didn't wrap up as well as they could have some things were really heavy-handed some characters weren't utilized and your entire villain aspect of this whole series was someone that you couldn't side with someone that you were immediately and entirely against they went from having like 100 people in the fifth episode to having five of them in the final episode what the hell happened with that maybe certain things were affected by COVID I know that that apparently there was actually a bit of storyline in the first episode that was dropped that they changed it around because of COVID circumstances so maybe that might have been why but otherwise I'm gonna give Falcon and Winter Soldier a three out of seven I really didn't find this as interesting as I thought it would I would watch the middle of it maybe but aside from that I just feel like it was kind of really really middle of the road I'd rather watch Wandavision again I didn't think I'd ever say that and yeah guys that's all from me I hope you enjoyed this review if you did leave a like and if you're interested in more subscribe otherwise see you guys next time thanks for watching the video my name is Knitz and you might remember me from the animated cult classic tv show Undergrads it's been a while but I'm happy to say the click is finally getting back together in an all-new movie thanks to a successful Kickstarter campaign but we are still asking for your support to see any and all updates about the upcoming undergrads movie be sure to check out and like the bring back undergrads facebook page and with any luck we'll see you guys soon


So today we're going to have some fun because we are going to point out the top 10 types of medical students that you're bound to find in medical school. Let's get into it. Alright guys, what is going on? Luxury for them? The journey helping you succeed on your medical journey with life stress. Today I'm super excited to bring you a video where I break down the top 10 types of medical students that you're bound to experience and interact with while as a medical student. So hopefully you guys agree with my top 10. If there is a style or a personality that I missed, make sure you share in the comment section down below and also let me know in the comment section down below who is the best person on this list to interact with and who's like the worst, the absolute worst. But before we get to the top 10 list, make sure you smash that like button, help this video as well as the channel to better on the YouTube algorithm and consider subscribing if you haven't already because we're putting out videos twice a week for people just like you. So let's get into it. So let's get to number one and that is the Type A Gunner. These are the students who just pride themselves on getting a 4.0 and if they have a 4.0 they are going to show it off like a YouTuber with their 100,000 subscriber plaque and Instagramer who has abs, good looking food or a limbo is just everywhere in your face. So tips on how to deal with a student is just to stay away, like stay away because the only kind of aid that this person wants is first aid and the only step that they see on a staircase is step one. Hopefully you guys like that one. So now getting into our next personality type, the complainer. So we all have a bit of this in us but there is a particular type of student who has a little bit like too much.  Class was canceled, class was rescheduled, the test was too hard, the test was too easy, that professor sucked, that professor was so good that I think they suck. It feels like the world is going to end in this person and after being around them so much the only thing that you find yourself complaining about is them. So that's when you know that you are dealing with a complainer. So next up is Mr. or Mrs. Popular. These are the people that are always getting the hey, what's up, head nod down the hallway and you secretly hope that when you pass by them in the library that they also just like briefly acknowledge you and maybe talk to you.  And they're also obnoxiously good looking and likeable.  All right, next up is the social butterfly. These are the people who are always organizing your events for your class. It's like happy hours at one, let's do bowling, let's try this new restaurant and the reason you put your phone on mute is these types of individuals. But honestly, you also turn it on because, you know, they're always active and when you need some friends, these are the people that you turn to. Personality number five is the never around student.  They basically just show up for test day. And you wish you could describe and get to know them better, but after the test, they're like gone and disappeared until the next one. So personality number six, the how does you even get accepted to medical school student? Now, I know that seems harsh, but let's be honest, every person, every med school has one of these. And these are often the students who seem like they're never trying or just don't know what's going on. It seems like they always have a sketchy night the night before.  You may want to help them by like showing them this channel and telling them to hit the like button and subscribe button. But they just need some help. But honestly, it's like best of luck to them and may the odds be ever your favorite. So personality number seven is your professional juggler. These are the individuals who feel like they're just doing everything. These are your class presidents. They're always a top student. They have perfect skin. They're always in the gym. They're always smiling. They're always eating a salad. You're like, who are you? Like, I want to be you, hashtag goals. And if you're thinking, huh, I'm not sure who that would be in my class.  Everyone around you needs sobering, but you're just good at everything. Everyone wants to be you. Congratulations. So the next one is honestly one of my favorites.  So your white clouds are students who seem everything seems to be going well for them. Rotations are always easier. They get like nice vacations and they always luck out.  And things always seem to hit the fan. And honestly, you can be a weather forecaster when you can just look up if the student is on a rotation with you and if they are, good luck to you too. Now, personality number nine is your future fill in the blank. These are your individuals who just tell you from day one, I really want to be a orthopedic surgeon. I really want to be a plastic surgeon. Really want to become a dermatologist. And they just like whisper it in your ears. It's like hot. Like when they walk by, they say hi. And they're always wearing their scrubs. They're always reminding you of the specialty that they want to go into. And it's good when they actually pick the field and it's match day, you're like, you stuck to it. Good for you. But when they don't, it's like super awkward. So personality number 10 is your all around sane friend. This is the person who does well ever so often. Also struggles, seems to complain, but also can hear your complaints. And occasionally he or she may just end up making a video about the nine other types of personalities in med school. Hopefully you guys think I'm one of the sane ones. All right guys, hopefully you guys enjoyed this video. If you feel like I missed a med school trade or personality, make sure you comment down below and maybe we can do a part two on anything I miss. And before you click off this video, make sure you hit that subscribe button as well as that like button to make sure this video does better on YouTube and reaches to more people. Thank you guys so much for your support. Hopefully I've been a little help to you on your journey. You guys got a little bit of entertainment in this video and I will see you guys in the next one. Peace friends.


Welcome to Monet Cafe Studio. Do you want to make your floral landscapes really glow? Well, you're going to love learning about my favorite underpainting technique. I've discovered two colors that, when combined, create the most amazing glowing underpainting that works beautifully for landscape paintings. You'll be able to watch the magic happen as you see the effects when I create four small floral paintings. This tutorial is beginner-friendly and great for all levels of artistic experience. If you're ready to take your landscape paintings from ordinary to extraordinary, then it's time to get started. Let's talk about these products. The surface I'll be using is Pastel Matte. Pastel Matte is a wonderful surface for soft pastel painting and other mediums. It's a water-friendly surface. I'll share with you later some other options if you don't have pastel matte. But it comes in pads or individual sheets. The sheet that I'm using today is white. The reason is because I want it to have that luminous glow. It does come in pads of white, as you can see down here. It also comes in other colors that sometimes have white included. I'll have product links to all of the products that I mentioned in the description of this video. Again, I'll give you some alternatives in case you don't have these products. My sheet of Pastel Matte is approximately 12 inches by 16 inches. I love working in multiples, so I decided to divide this up to have four 5 inch by 5 inch square paintings. I left a half-inch space between each one because I happen to have some half-inch tape. Once I had my marks all made, I used some black half-inch artist tape to tape around the edges and through the centers. I love using this technique because when you're done with a painting, it's fun and satisfying to take the tape off and have those nice clean edges. For this painting tutorial, I am working flat. I don't advise working flat with pastel painting. Dust can be an issue, so whenever I do that, which is rare, I use a fan with a HEPA filter on it that kind of pulls the dust away from me as I paint. But again, I recommend painting upright. Because the theme this month in Monet Café is working from the warm side of the color wheel, I wanted to create some floral paintings with lots of warmth. And I'll talk more about the reference images in a minute. Years ago, I discovered two colors that when combined make the most magical glow. Now I accidentally grabbed watercolor ink. I usually use acrylic ink, but either will work. But the colors are any type of magenta and any type of warm yellow. My favorite is Indian yellow, but you could also use a cadmium yellow as well. And I think I do switch to my Indian yellow when I go to add it to this. So again, acrylic ink, watercolor ink, using a sort of hot pink and warm yellow. I'm also going to be using some water. Again, this surface pastel matte is water friendly. So I'm going ahead and just painting clean water onto my pastel matte in each of the four squares. The reason I'm doing it this way is because it's going to cause the acrylic ink when I apply it to just really blend and meld together beautifully. Now, if you don't have this product, don't be worried. I'm going to have an alternative for you as soon as I'm done with this technique. Again, any sort of magenta or fluorescent pink is actually the acrylic ink I typically use. I just dollop some on it and blend it in pretty quickly so it doesn't have a chance to dry. You don't even have to worry about your brush strokes being just perfect. It's sometimes nice if you just have the looseness that will work in your favor. Oh, and my brush is just a cheap brush. It's a little bit coarse, actually, but use whatever you have. Now, here's where the magic happens. There's a combination of colors that I discovered that, again, creates this glow that I just love. And it's when you combine the magenta with any sort of an Indian yellow or cadmium yellow. I always use Indian yellow. And these two colors, I don't know. It just creates, like, have you heard of the golden hour? You know, it's sunset. And that's what this combination of colors reminds me of. So I just dollop some on. And what I'm doing here is keeping it mostly at the bottom section. It's going to make it look a little bit darker. And then what I'm going to do is get a paper towel and literally just blot out some areas in the sky just to lighten up where I feel like the sun might be coming through some of those grasses and flowers. And that's it. You just let it dry before you start your pastel painting. I had a stray little hair from the brush I had to get out of there. Now, here's an alternative. If you don't have acrylic ink, you can use any pastel surface with the similar combination of colors. I just got a bright pink and a warm, orangey yellow. And I'm going to do something similar. I'm going to use the bright pink rather than toning the whole surface with the pink. Because pastels are an opaque medium, they're not going to blend quite the same as acrylic ink. I decided to just keep the pink at the bottom. And then I'm getting my kind of orangey yellow color. I'm getting it mostly in the sky. And then I'm going to blend it in a little bit more down into what would be the grasses or the flowers. In this one, you can see I put the golden color in the sky and combined both on the bottom. So it really doesn't matter. I decided to get an even lighter, kind of a brighter yellow to put in the golden section as well. Now, this is the same thing. I'm using water, but I'm going to kind of keep this a little bit more specific not to blend the colors as much. Again, pastels don't blend quite the same as acrylic inks. So I did it in sections, blending the sky, then blending my lower portion with the pinks and the yellows. And voila, look at there. You didn't even have to have acrylic inks. By the way, you could also use watercolor for this technique. So there are lots of options. And if your budget can't handle some of these expensive pastel papers, I have a video showing you how to make your own soft pastel paper just using watercolor paper and some clear gesso. I'll attach that at the end of this video. So there are multiple options. Now let's talk about these reference images. Some of you may have seen from my previous videos. I've been creating my own reference images using AI artificial intelligence technology using a program called Adobe Firefly. My patrons on my Patreon page got some behind the scoop information about how I do this. I've even created my patrons an AI reference album where they can access the images that I've created so they can use them to paint from themselves. Now you might be wondering, what is a patron? How do I get access to that? A patron is a way you can support this channel for $5 a month and gain access to all the extra content that I'm always talking about. Now if you've liked this so far, I'd love it if you'd click that like button. So I love it when you comment. It really blesses me to hear from you. And I would also love it if you would subscribe to this channel to keep the free videos coming. And now yay, it's finally time to paint. And it is Monet Cafe. So grab yourself a cup of coffee or your favorite beverage. A set that I'm using for this. I really like these cool grains is the Unison 30 half stick set. It's really a great set for beginners. I'm also going to use some of the gorgeous reds that are in the Richardson hand rolled set. It's called Reds Gorgeous Pinks, Oranges and Reds. I did add other pastels, not just those in these sets. And as I always say, use what you have. I don't mean to be a product pusher when I share the supplies that I'm using. I do have the links in the description of this video. I know it's tempting to always want to buy new products, but I know that some of you guys, myself included, I can't buy all the pastels that I want. I'm thankful to get many sets to do demos from, but I get it. So use what you have. And often I find we can really do a whole lot with a limited supply of soft pastels. All right. So I'm using a beautiful dark magenta that was from the Richardson Reds set, just to get in some of these flower shapes. And now I have two darker pastels. This one is like a dark kind of greenish blue. And it is a Terry Ludwig pastel. They're rectangular normally. Here's a lighter, another Terry Ludwig pastel. They're normally rectangular, but I break them often, not always. And here's another Terry Ludwig pastel. And I'm using this one to get my middle ground. If you look at the reference image, you can see kind of right below the tree line there. There's a little area that's a little bit lighter. So I lighten the land up as it gets closer to that horizon line. Now I'm getting in a pretty turquoise blue. If you see in the reference image, it's a little bit darker and bluer up in the left corner there. And I decided, I love the color turquoise. So I decided to use some turquoise colors in the sky. Don't worry if it doesn't look really smooth to begin with. Sometimes our pastels might have a little jaggedness to them. These things usually resolve themselves as we blend and also keep a light touch. Can you see that? You can tell the light touch that I have because you can still see the surface showing through. And that's part of the beauty of doing an underpainting. It is to get that influence. And like I said, the point of this video is to get that glow in your landscapes. And I find specifically in floral landscapes. I love this warm glow underneath.  That little glow will peek through in places. Now I'm using a dark pastel. I think this is a dark green. And I believe it is another Terry Ludwig pastel. They make the best darks just to get in some of these tree shapes. Now they look a little bit equally spaced right now. They're kind of the same. They're the same distance away. They're kind of the same shape. But you'll see me develop that as I go. I lightened some of them up with a little bit lighter green. And now I'm giving this one on the left, making it a little closer and a little larger. We can use our artistic license to do these things. And I wanted to create a sense of depth. I put in a little bit of that dark in the foreground for some deep grasses that I'll gradually layer over. Now I'm using this pretty little kind of a bluish lavender color to carve into my tree shapes. That's why I wasn't so worried about the tree shapes to begin with. Because we can paint negatively around them and shape them and give them some individuality and a little bit of variety to the tree shapes in the distance.  And you're seeing this here on the Monet Cafe YouTube channel for free obviously. And at this point I have sped it up slightly. But I'm going to speed it up even more and give some continued commentary for this particular painting. And then I'm going to share the other three paintings that I did really sped up. So this one's the one that's going to get the most commentary here on the Monet Cafe channel. Oh, I'm giving a little bit of that pretty turquoise color to suggest some distant trees. Now I'm lightening the sky up. There were some clouds in the sky. So I don't want to make them too specific or gain too much attention because the focal point is really those poppies that are peeking up and reaching up and praise over the horizon line. By the way, if you're a patron of mine, you're getting this tutorial all real time and all full commentary. I give so much commentary in this version of this video over on my Patreon page. And my patrons on my Patreon page will be getting the other three paintings also real time as separate little teaching videos. So but right here you can see them all. They'll just be sped up more with less commentary. All right, in this a pretty green. I'm getting some of this in in the grasses because a lot of things are in shadow. So I often get my dark values in first and my cooler values. Then I start to warm things up, which is what I'm doing right now. I think this might be actually a great American pastel. I don't use them a lot. They're super soft and they will take up a lot of the tooth of the paper. But it was a nice little color to sprinkle in some suggestion of poppies way in the distance. And I wanted to lighten up that far landscape in the distance where the fields look like they're going back. And things do get lighter as they recede into the distance and flatter more horizontal. So now I've got one of these pretty Jack Richardson red pastels. And the way I typically work with flowers is I get my darker values down first. What I look for is typically in kind of the centers of the flowers or where they meet the stem is its darkest. So I'll just get that dark in for the whole flower shape and then I'll gradually layer the lighter and brighter values on top. Think of it as building a flower. And we're gradually adding that sunlight on some petals that are overlapping the inner parts of the flower. And this reference image was already beautifully composed. I have really been enjoying using Adobe Firefly to make my own reference images. I majored in graphic design and I'm just a nerd for graphic things and computer programs and Adobe Photoshop. And when they came out with Firefly, which is an Adobe product, I'm able to access that because I've had an Adobe subscription for years. I think you can access it for free somehow.  I'm not sure how. So as you can see, I'm gradually layering some brighter and lighter values to shape and build these flowers. But anyway, like I mentioned before, I made a whole lot of reference images in Firefly. And I made an album that my patrons can access to paint from. You do. If you make an image in Adobe Firefly, you do have their little logo on it. They don't want you to use it for commercial purposes. Like me take this puppy photo that I created in Firefly and use it the photo as my logo or something. I'm not doing anything like that. I'm using them as painting references. And I had never seen anybody do this, so I just thought, why not? You know, I'm not using the photo. I'm just painting from it. And I'm going to make a full video on how I do this. Give me your comments again if you're interested in that because it's a lot of fun. Okay, so now I'm really getting some of those lightest values. Can you see how I went from darker to lighter? And now that I've got my warm flower colors and values in, I am going to add some greens. These were some really pretty greens. Notice again, I had all cooler greens in the deep grasses. And I'm going to warm it up. I'm thinking of it the same way I think of the flowers. Think of the darkest, deepest parts of the foreground, and then you're gradually adding the sunshine, working from the value scale of dark to lighter as you work. And you know, just the way it typically works is the sun is not going to shine down as much into those deep grasses. It's really going to hit the ones that are reaching up or turned in such a way that they catch some sunlight. And can you see that I haven't really done grass shapes until just now? Now I'm taking this, I think this might be a Mount Vision pastel. It's one that got broken. I've had some pastel tragedies with my easel falling over. But that one I liked because I could roll it. But that's the first hint that I've gotten of a real grass, like a linear stroke. Now this is a pretty warm green. See how I'm just carving them kind of down into some of the shapes. And now I'm getting an even lighter green and just hitting some of the tips where the sunlight might be hitting some of the tops of these grasses. And getting another indication that there are some more poppies way in the distance. Notice that my strokes become more horizontal and vary where you put them. You don't want a pattern. You want to randomize this a bit. Oh, I love some of the golden peachy colors that were in the little unison set of 30. That orangey, rusty color was perfect for deep flowers. And now a little bit of greens on these trees carving in more of the trees. See how I carved that in and just made a tree shape by painting negatively. A little bit more suggestion of some clouds. And typically the horizon line, the sky down towards the horizon line is a little bit lighter anyway. Even if you don't paint clouds. And I was playing around with this at this point. This is where I'm just kind of breaking out my artistic license and seeing, you know, how I want to shape the sky. And I wanted the composition to enhance those focal point flowers, which are the ones peeking up over the horizon. I apologize sometimes too if my light changes a little bit. My small little studio here, Monet Cafe Studio, has some windows in it. And sometimes the light will change as I'm painting. And also sometimes my, you'll see things shaking a little bit. The house I live in is a, is it called Peer and Beam where it's built off the ground. And sometimes it's not real steady. If I move around a lot, sometimes my painting surface or easel will move around a lot. I add a little purple. I love purple. And I just thought it would be a neat little shadowy color in some areas at the basis of the trees and in the grasses. And this is coming in for the final stretch here, just giving some more accent to some of the focal point flowers. And as you can see, I added the dark centers. Same as the other things I've been saying, I heard an artist say, if it's everywhere, it's nowhere. You don't want every flower to have a center showing. They're going to be turned in different ways. So try to vary that up a bit. Some little chunky marks in the distance. I also wanted to mention that, oh, I'm adding like some little seed pods here. Peeking up, there were some like that in the reference photo. I wanted to add that this type of painting, painting small, is such an advantage to having an impressionistic style because these pastels are often very chunky and it will prohibit you from getting too detailed. You kind of have to make some of these, I don't know, geometric chunky kind of marks. And I love that. Now, can you see how the influence of the underpainting is still showing through? I'm blending the sky a little bit more. But there is still that little hint and influence of those pink tones peeking through in some areas and even in the grasses and the foreground grasses as well. And this little painting is almost done. I'm going to add some chunkier green shapes, grass shapes, just to suggest some more grasses reaching up. And this is a Prismacolor new pastel, this rectangular pastel. They're really great for making stems. Keep them very gestural and loose. And here's our first little painting. Okay, like I said, I'm going to speed this up so you can see the other three. It won't be full content, but you'll you'll get a little bit of an idea. And if you're a patron of mine on my Patreon page, you'll be getting those as full lessons as well. And this next painting is also poppies. I decided to make these a little bit more orange, you know, to pull out those pretty warm orange colors. I also find that when I do a series of paintings like this, small paintings, that I typically like my work better as I go. And I think it's because you kind of loosen up. And so this one felt quite gestural and perhaps a bit more abstract or impressionistic than the first one. So that's why I really love doing series like this. And, you know, even if you're not a patron of mine and you recreate from my tutorials, I love it when you share on social media. It's so neat when you tag me and I can see what you've recreated. If you want to follow me or share something on my Instagram account, you can find me at Susan Jenkins Artist and on Facebook at the art of Susan Jenkins. Even though I didn't plan it this way, I thought it was kind of neat that the first two paintings that I did were poppies, a little more red-orange. And the second two paintings I did were more like daisies. They were a little more yellow, orangy yellow. And so make sure you watch to the end of this because that's when I'm going to peel off this tape. It's always so satisfying to peel that tape off. And then I cut them and arrange them in a way that I thought was visually pleasing. I love also too when you frame small paintings like this and kind of hang them together in a little grouping. So hopefully you'll give this a try. It really is a lot of fun. And the focus of this video, again, is that beautiful warm underpainting. You can see it peeking through in the second painting as well. And I think it just really makes a great foundation for glowing painting and a painting that just sparkles with color and life. So here, can you see how loose and painterly this is? I really had fun with this one. And here we go with painting number three. I once again used the Adobe Firefly to create reference images. And while I'm working on this painting, I'll tell you a little bit more about it. I think I shared this in a couple videos back here on Monet Café.  If I'm going to use AI to make a reference image, I prefer to paint from something that is more like a photo. In other words, I don't want Adobe Firefly to create its own painting interpretation. You can set it. It's different settings you can use. You can have it create a painting. But I keep it set to photo typically. I had to play around with it first. And I tell it to create it in the style of me, of Susan Jenkins of Monet Café. And I guess because I have a lot of content on the internet and in the web of data, I'm thinking it's able to pull from that because it's creating reference images that are very similar to my style. My style of painting and my landscape and floral paintings that I usually lean towards. And so I was just kind of really fascinated with this. And I'm loving it. It's a lot of fun. And I was pleasantly surprised to have my patrons share with me their thoughts on this. Because I said, I know we're going to have different opinions on this. And I was so pleasantly surprised that everybody embraced it. It's like, you know what? It's a reference image. And I think Monet, Van Gogh, Degas, other artists. I mean, it's a tool. And so why not? And it's fun. All right. So here I'm getting this little painting in. I really loved the sloping landscape. I was trying to think back. I don't know if I've done a painting where it just had this hill kind of slanted across the composition and those beautiful purpley, blue, purple mountains way in the distance. So again, this one was really fun. Look at the gesture and the loose color energy of this one and that beautiful glow peeking through. And here we go to number four, which was my favorite of the ones that I did. Like I said, they seem to get more fun and free and loose as you work. I really loved in this one. I kind of over exaggerated the fact that the sky was warmer on the left and cooler on the right. And that just made for a really neat color combination and contrast of color. I also loved, I love purple and yellow together. So I may have had that as a prompt when I created this image with AI. But notice to these daisies or butter cups. What are these? Somebody tell me that are buried down deep. They're pretty in shadow. So that's why I kind of got a darker neutral color in first because there's a shadowy side. Kind of the lower left is where the shadows are. And then I added my lights and my brightest yellows to the sunlight side of the flowers. You'll see me do that in a minute, which is the top parts of the flowers. And then it really looks like they're just peeking up over those grasses trying to catch a glimpse of that sunset. Everything seemed to kind of be leaning towards that beautiful sunset that was glowing and making those trees really look warm and beautiful.  And here's the final for this fourth painting. And now it's time to take off the tape and see these neat edges. Now I had an idea that the acrylic ink, I mentioned at the beginning, I accidentally used watercolor ink. It works very similar to acrylic ink with this. But I pretty much had an idea that it was going to bleed underneath the tape, which it did. But I thought it was kind of neat. It made a nice little glowing edge around it. And I decided after I get this tape off that I'm going to cut them. And I left just a little edge of that pretty golden pinkish color around the perimeter of the paintings. And I liked arranging these kind of alternately, you know, yellow, red, red, yellow. And I think these would be lovely framed as a grouping like this in one frame or framed individually. But these certainly were so fun to create. I really did create an experience with these. I put on some music. I had me a cup of coffee. Sometimes I just have to paint for me. And this was just one of those times. I hope you have learned a lot about this underpainting technique and learned a lot about pastel painting along the way. I hope you'll like this video. Give it a thumbs up. Leave me a comment and subscribe, of course. And if you would like the extra content and to support Monet Café, consider becoming a patron of mine. Really, it's just a beautiful group of people. I love my Patreon family and I feel so blessed to get to know others in this wonderful virtual world in this way. Oh, and as I mentioned at the beginning of this video or early on, I'm going to include a clickable link at this end screen here. If your budget doesn't allow for professional pastel papers, here's a neat way. You can make it yourself with watercolor paper and it's pretty fun. All right, guys, as always, God bless and happy painting.


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