Hi everyone, Joe for Jaspy's CaseBreaks.com embarking on a two-case journey here with 2023 Tops Chrome Baseball Hobby Edition, 24 box total, 24 autos. This is Pick Your Team 11. All card ship, a lot of great stuff here.  You know what, I did not set the focus on this camera. We'll do it live. I should set it right about... How close my card is, right about... There? Alright, there's pretty good. Alright, so now that we can see it, big thanks to this group right here on a hump day. Wednesday. Sal with that last spot mojo star next to his name with the Giants. My rivals. Thanks to Sal for getting them. And here's the first of two hobby cases. Now baseball fans, I did load up another dual-case break. So we can keep working on those. We've got a brand new release today. That would be 2023 Panini Immaculate Collegiate Football. So if you want to get in on that, please do so. Get your teams before they end up in some sort of random number block situation. Some sort of filler situation. And settle in folks. This is going to be a long break. Kick back and relax. We've got NT baseball also on jaskyscasebreaks.com. So while I'm ripping this, this is a great time to go to jaskyscasebreaks.com if you're watching live. And start picking up some spots and prepare for the next break. I think there's a football mixer. That's a spot away. No, I appreciate the help, Sal. It's a good way to start the day. There's a football mixer. One full spot left last filler. The NT baseball is in a random number block. And I think that's, I think that's only eight of 10 spots away. Are the Royals already gone, Jayla? You got to be faster. Can't snooze. The second you hesitate on your team, ladies and gentlemen, they could be snatched away from you. So go to jaskyscasebreaks.com. Buy them up. Immaculate Collegiate Football brand new release. Current draft class as well. The 2023 draft class. Same with that there. I know it seems like there's a lot of teams left. And a lot of people may be thinking, I'll just wait, you know, I'll just wait to grab my team a little bit later only to realize your team may be snatched up by someone else. And then you'll be bummed out. Don't be bummed out. I want you to get your team.  Hopefully we'll have a lot of nice stuff to send you. Our first bit of color here is Marcus Strowman to 399. That will be for the Cubbies. That's going to go to Stephen Carney with the Cubs. We've got Josh Young. And our first autograph is Nolan Jones. Rookie for the Rocks. He's been getting some regular playing time with the Rockies. Nathaniel with the Rockies on the board. And of course we'll do an autograph recap at the end of the break along with some other notables. Otani, part of that MVP buyback program that tops reintroduce. That's going to go to the Angels. Kenny with that one. I mean, I think we're assuming that he is going to win AL MVP. It was awesome Riley to 1-9. I'd be shocked if he didn't. All right, there's an awesome Riley. Tim with the Braves. Francisco Alvarez. That's going to be for Joe and the Mets. All right, first box down of 24. Many more to go. Thanks for getting into it, folks. Gatsbycaserates.com. We've got more of this in the store. We've got football new releases in the store. We've got football mixers that are close to filling. We've got a full case of NT baseball that's close to filling. So we can put in a lot of work today. And if this means anything to you, this is... I only do two YouTube nights a week. So this is my second of those two. I'll be on Fanatics Live tomorrow. But if you think that I give you a certain bit of luck or you just like break and move me or whatever the case may be, put in your orders. Make it happen. Got another dual caser in the store as well. If you like Tops Chrome and if you like chasing the top players in Tops Chrome, we've got a 10 case break going on on Fanatics Live. That's going to break tomorrow. It's a 10 case pick your player break. And I think there's like over 300, almost 400 players on this checklist. Pick your player break. And I think there's less than 10 players left. Nice Michael Harris. Rookie Prism. Tim with the Braves. And we've got Shay Langaliers and Josh Smith. The other Josh. This is going to go to Tim and the Rangers. Bass Otto. You've got Carlos Perez at 3.99. That'll be for the White Sox. That's for Rylin. And there's Adley Rushments. Those will go to Aaron and the O's. Mayhew. There's a Volpe and a Corbin Carroll. Usually a Kunya Junior. Yep. There he is. There's this guy. You got Rosario at 2.99. Padres. That'll be for Michael. Ronald Kunya Junior. He's still your favorite. Top loader, Dustin. So he's the favorite for NL MVP. Here's your favorite for the NL Rookie of the Year award. There's Anthony Volpe who's also been playing well this season. So what's going on in the world today? In the world of baseball. Oh no. Dominican Republic prosecutor says division, specializing in minors and gender violence, leading to wander-franco investigation. According to ESPN, the prosecutor in Dominican Republic told the prosecutor to associate press. Investigation is open. Gathering evidence and testimony. Next week we may be able to give some of the necessary information without hurting the investigation. So on the restricted list for about six games, we'll see how this turns out. What's wild is that all? As far as, I haven't really been deep diving into this story, but as far as I know, it's just a lot of social media speculation that's running like wildfire. And as many accusatory posts as there have been, there's also been counterposes that say, this is not the counter, I don't know. So hopefully it'll be much of a view about nothing. But I certainly hope that it turns out to be nothing. Shane McClanahan. A bit of bad news here for the raised Tommy John surgery, so we probably won't even see him in 2024. Here's some news from the Associated Press for Gilo's Royals. MLB Commissioner Rob Manfred threw his support behind a new stadium for the Royals on Wednesday. Here's Cedric Mullins to $350. You know, she just got a chance at the AL Rookie of the Year award here. Cedric Mullins will go to Aaron. Kenny has the Red Sox. Here's a Yorda on Alvarez photo, negative, Greg with Houston. Volpe, Carroll, and Lorano Lacuna Jr. here. Saw that on the local news, don't see why he cares. Well, he is the commissioner for Major League Baseball. That's why he cares. There's Mark Vientos. He's supposed to care about every team in the Major League Baseball, right? Here's Lorano Lacuna Jr. I think, yeah, I think I saw a relic down here. And it is the crone zone, J. Cronenworth. Michael Sableton in the Padres. You can look up those series of letters and numbers to see what date that jersey was pulled and perhaps even look up the box score in a maybe baseballreference.com game log and then see what, if anything, he did that day. We have seen instances where we looked up the box score and it's ended up being like some sort of... No, it's not numbered, by the way. We've seen some sort of a crazy thing. If he cared, the Astros weren't of any rings right now and I wouldn't need to beat him. Well, I apologize, Gilo. I should have been more clear. He cares about the profits of ownership, thus increasing values of baseball teams. Oh, fan experience. He doesn't care about us. But he does care about putting money into the pockets of Royals' owners. Ownership. New Stadium helps a lot with that. Especially if baseball, if the public, funds three-quarters of the stadium. So Manfred threw a support beyond New Stadium for the Royals on Wednesday, calling both of their potential sites in your downtown Kansas City unbelievably high quality for the type of revenue-producing, multi-use districts that are necessary for small market clubs to compete for an hour at the Urban Youth Academy, which is designed to encourage interstate use of baseball, alongside Royals' chairman, John Sherman, Bob Kendrick, the president of the nearby Negro Leagues Baseball Museum. The Royals plan to announce in September whether they will build a replacement for Coffin Stadium in the East Village, an area near the T-Mobile Center, and the existing Power and Light District or across the Missouri River in Clay County, where there's more land available for a potentially larger baseball village. This is a tremendous opportunity for this community. Forget the Royals, Manfred's head. Either of these sites are outstanding sites for a new ballpark, either present the opportunity for entertainment district development around the ballpark. I think in our economic system, new facilities provide a ball club with an opportunity for revenue generation that simply doesn't exist in older footprints. At some point, great ballpark here, but having said that, it is an older ballpark that does not have the kind of premier revenue-generating opportunity that you get in a new facility for a market this size. The Royals, as I've said, the new ballpark will cost about $2 billion. Most will be privately funded, but a portion of the money is expected to come from the renewal of a three-eighth-cent sales tax that has been used... that has been used... that has been used the upkeep... used for the... they missed a word, so I'm just gonna press... that has been used for the upkeep of Coffin Stadium. Oh, however, the sales tax was passed by voters in Jackson County, but if it's for Clay County, that would be something different. Alright, interesting. There's more to this story. Subrex that I'll get to in the next box. Oh, there's a Ronald Acuna Jr. refractor and an Adley Rushman prism. Some nice stuff here. These are the sort of parallels we want to see. Adley Rushman going to Aaron Billingsley. Ronald Acuna Jr., probably your NL MVP, going to the Braves. And... here is just a base rookie card for Adley Rushman. Oh, Cubs GMSA that Pete Crow Armstrong will get the call-up in September. Yeah, I would have been surprised if he didn't. The rosters expand in September. Guys like him should get a cup of coffee, get a taste of the major leagues. There's Logan Ohope to 250. Yeah, Gila's saying, hey, we're not Oakland. Our stadium has been renovated. But what are your arguments against a new stadium? And a baseball village. Ooh, nice Corbin Carroll refractor. Gila's Royal's guy that lives in Kansas City. For context. Rob with the Diamondbacks, refractor Corbin Carroll. Nice, and Ronald Acuna Jr. here. And your autograph is this guy, E Guy Rosario for the Friars. That's going to be for Michael Sableton. Yoshida, Kettle Martase. Pink Speckle to 350. Diamondbacks. There's another factor that's coming into play here. Another factor is that the Royals have shared that tax revenue with the Chiefs. The Jackson County tax revenue. Because Coffin Stadium shares the Truman Sports Complex with Arrowhead Stadium, but the NFL franchise prefers Arrowhead Stadium rather than build a new. And how those two franchises can continue to coexist in different locations is not entirely clear. Interesting, so you're saying why not redevelop the existing area? Maybe they don't want to, yeah. You're saying the other proposal occasions aren't that much better. Right, yeah, I would, you know, you can assume that the Chiefs, the Kansas City Chiefs are going to have, as long as Mahomes and Andy Reeder there are going to have sustained success for the next five to 10 years, right? You would think you would develop that area, especially since the Chiefs don't want to move, and kind of redevelop that area with the Chiefs. We would build tons of housing there, tons of retail, and rejuvenate that part of town. But billionaire owners are weird. You know, maybe they're just like, I don't want to be next to the Chiefs.  A place where I say I like that particular area, and I redevelop it. Regardless of the choice of location, I just said the new royal estate will take about three years to complete, which would mean opening day for 2027 or 2028. There's Josh Young, purple, nice, to 250. Tim Tyler, that's the kind of stuff we're looking for, Tim. Probably was on his way to being A.L. Rookie of the Year until, like, fractured his thumb or something like that. The dent in his campaign, which may leave the door open for someone like this. Gunnar Henderson. Rookie refractor for Aaron and the O's. So that might be a fun race to watch. Down the stretch. Or maybe that guy. And there's Dervis Garcia. Oakland A's, Stephen Carney. A's are one of the cheapest teams, but has some of the biggest, quantity-wise, has some of the most autos on the checklist. So there's some value there, for sure. If you want a couple of those guys to turn into something, then it's a good value. There's Michael Harris refractor for Tim and the Braves. And we've got Orange Wave, Jake McCarthy. 34 out of 99 for Rob and the Diamondbacks. All right, there we go. Got a Tristan Casas refractor. Rookie refractor, base Adley Rushman. And there's the Jake McCarthy agreement wave. All right, another box down. Almost halfway through the first case. There's a lot of information in this article here. Regardless of the choice of... In a recent letter to the fans, Sherman is saying that the project would create 20,000 jobs, produce $1.4 billion in labor income, $2.8 billion in total economic output, and generate some $185 million more in regional economic output than the K does today. A lot of that money is coming from Premier seating, club spaces that aren't at possible cost in stadium. There's long been one of the jewels of Major League Baseball, but it's currently the fourth oldest park still in operation. Our region is at a critical juncture. And I say that in a positive way, Sherman says. We have a new airport. The World Cup is coming in 2026. We just hosted the NFL draft. We have a women's soccer team coming out of the ground on the riverfront. It's kind of the cheese and what they're talking about doing some really special things with this community. Manfred pointed the way new teams for the nationals and Braves have driven revitalization and revenues. As Jilo was saying, both of the Kansas City sites are optimal for development in that they are riddled with old vacant buildings and empty lots, but both would require substantial investment in parking, ingress, egress, and other infrastructure. Maybe public transportation. Maybe a trolley system. As Jilo was saying, why not just redevelop the current area? That same similar quality. Maybe the desire for the Royals to go out on their own. Now I think the World Cup point was more of a, was based off of our region is at a critical juncture. He's saying that Kansas City is a cultural and sports hotspot and that is deserving of a new baseball stadium is what he's suggesting.  Why not just renovate the current, not renovate the current stadium? I mean you could rebuild on the current land or you can renovate the stadium. There's James Altman, rookie refractor. He's having a nice year. Michael the Dodgers. Darvish for the Padres. I think the Royals could use a new stadium though. I mean those like premier seats and suites definitely generates a lot of revenue. They could certainly use that. But why not just develop the existing area, keep it near the chiefs, make that kind of like a sports center. There's Brandon Lau to 199 for the raise. That'll be for Chris. If you want to get another dual case or done Rex, I am down. Not plenty of time for it. There's Luis Liberto, Liberato that is, another Adley Rushman. So you think there's ways to just, you're saying develop a good team. Yeah, that's true. But again, greedy owners are going to be like, they're going to say, oh I can't get that done. I can't invest in a team until I have a new stadium that generates a lot more money. So he's going to cry for, and say he needs a new stadium. That'll get us a new TV deal. He'll say, he'll say all that sort of stuff. I think a team that needs a new stadium more than the Royals though, I think. It's probably the Rays. Let's move them across the Bay, into the other side of the Bay where all the other teams play. Buccaneers and Tampa Bay Lightning. I think they could use a new stadium in that area more than the Royals could. And there are ways to, I mean, I guess a shiny new stadium is always something that maybe ownership and maybe city officials want. But the Angels have renovated, rebuilt the stadium inside out the last 20 years. Dodgers have done a lot of upgrades to their stadium. They've got an old stadium. They've managed to upgrade it in a way over the decades to include all the luxury seating, premier seating, corporate boxes, new center field area, which is awesome. Subcruise will be, you know, so it's out there. I don't know, sometimes owners see, you know, the Braves getting used to it. Nationals opening a new ballpark. And they're thinking, we want a new ballpark. So, Tim Anderson to 125. Stadium was renovated in the last decade. Still feels new. Then what's this about, you know, associated press articles saying, much of the revenue that the owner's talking about. I'm talking on myself. Got a drinking problem. Much of that money is going to allegedly come from premier seating and club spaces that are not possible at Kauffman seating. What's that all about? This is why we have, you are my boots on the ground, ladies and gentlemen, so if you're a local in an area of sports that we're talking about, that's why we need you guys. There's Jonathan Arnato, Oranda that is, for the Rays, that's going to go to Chris. How are we doing? Don't forget to bet your Cubs tonight. They're winning the division. You can join Rex among the ranks of delusional Cubs fans who are thinking they're going to not only win the division, maybe win the World Series, only to be bounced out of the first wild card game. There's your friend, Steven Pump. Rex is with you. Volpe and Carol, Volpe going to Joe, Carol going to Rob. What are the odds on the Cubs tonight? Cubs are probably favorites tonight. I probably wouldn't, I don't bet favorites. Underdogs is the way to go. Nice, Rex saying 18 left in the next dual case. Although fair warning, Rex, I think we got down to almost single digits in this current dual case and it took a couple extra nights to fill, so I wouldn't hold my breath on that. But surprise me, ladies and gentlemen, we definitely have time for another dual case. Time is not an issue. We are competing with the new release day, though, 2023 from the Immaculate Collegiate Football is out there. Get your team someone else does. Well, with every bit of success the Cubs have, the bar for the delusion keeps going forward. Do you think Matt Olson is going to win NLMVPC? Should I be sleeving Matt Olson's down here? There's better numbers than Ron O'Cunha Jr. What about Freddie Freeman, if that's the case? We can start talking Freddie Freeman, too. As of now, according to wins above replacement, Ron O'Cunha leads the league, leads the NL with a 6-2 war. Freddie Freeman's at 5-9. Mookie Betts is 5-8. And Matt Olson's one full game under that at 4-8. So, yeah, I think Matt Olson's only better in terms of home runs. Oh, and RBIs. But O'Cunha has 54 stolen bases on Matt Olson. More runs scored. A better average. Better on base pretend. Slightly lower slugging. Slightly better WRC plus. So, Matt Olson's going to get MVP votes, but he's not going to win it. There'd be a better case to make for Freddie Freeman winning the NLMVPC before Matt Olson that thing. Unless Matt Olson goes nuts and hits 65 home runs by the end of the season. Vigo Hernau, the first cub to 30 stolen bases in 2012. Ticker tape for A-time. Is he beating any national records, not just club records? Nationwide records is Ron O'Cunha Jr. War isn't perfect. O'Cunha is one of the highest rated war players this year. Not an MVP, though. He's sixth overall at 4-5 according to fan graphs. So, he's not among the highest Crystal Beads. But he's up there, though. He's top 10. Just a little above Corbin Carroll and about the same as Francisco Lindor. In stolen bases? Fifth in stolen bases? For Niko Horner? Man, the steals really did go up, didn't they? Here's Kari Carpenter, 71 out of 150. Why do birds suddenly appear every time you are near? Kari Carpenter, remember the Carpenter? Kari Carpenter going to the Tiger, that'll be for Mark. As a matchmaker, I can tell you there's not an MVP season for old Francisco Lindor. His war is the same as Haasam Kim, 4-5 according to fan graphs. Here's Adley Rushman refractor, Aaron. But yeah, both of those players, good seasons. But no, not quite MVP material. I actually think Winds Above Placement is a good reflection. I mean, it's not end-all, be-all in terms of an MVP conversation. But generally speaking, even if you go back to older seasons when war didn't even exist or has been recalculated since, the voters usually get it right. Usually the player with the highest Winds Above Placement ends up winning the MVP. That's exactly what Winds Above Placement is, drizzle bees. Winds Above Anybody, yeah. Winds Above Placement is anybody. It's a replacement-level player. So you're actually spot-on. It is Winds Above Anybody, just a guy. So you mean like Postman, Garbageman, Chip. I think you'd look at Winds Above Replacement stats in like the 1930s. Where major league players were Postman, Garbageman, and chefs in the off-season. Fan graphs, when was this article dated, Rex? Sometimes you've got to fact-check Rex. He'll be looking at our article from years ago. Fan graphs has the Cubs, Marces, 2. MLB, Pipeline has them at 4. Who does Cubs have at number 1? Winds Above Plumber. I think Ronald Acuna Jr. would have maybe 100 Winds Above Your Average Plumber. Oh, just yesterday. Who does Fan Graphs have at number 1? And they have Cubs at 2. Number 1? Farm System? It's got to be Reds maybe? It could still be the Dodgers. I don't think they really traded any prospects away this year. Mets maybe? They did trade away some guys and got a big prospect haul back. Or some prospects back. There's Cal Stevenson to 199. That's for the A's. That'll be for Stephen Carney. Maybe the Rangers, but yeah, they traded away Acuna's brother. There's Alexis Diaz to 399. Volpe, Carroll, and Acuna Jr. I think I'm out of guesses then. A's? All they have is prospects, right? I think they're fielding a quadruple A team now. Yeah, Grizzleby's thinking the same thing. Pirates, that's a good one. National League East? Marlins? I suppose it could be the Braves. They draft well. They're a smart club out there. Tim Tyler, I'll save a refractor Matt Olson for you. Because Stephen Ponk in the chat is convinced that he's going to win MVP. So that'll be for the buyback program. NL East, John Samuelsson is what he was saying. Oh, I see. That's clever, Rex. I thought it was just you just misspelling National League. That was more on-brand. The Nationals do, really? Fan graphs hasn't met one? Where does MLB Pipeline have met? Here's 46 out of 499 refractor autographed Miguel Vargas. That's going to be for my Dodgers, Michael Sable. Got sent down, but I think he's hitting well in the minors. He's still young, too. He might be in the Dodgers regular plans next year. A little more seasoning will help. That's interesting. Stephen Ponk might be lagging behind a little bit. I just answered that question before you wrote it. You'll hear it. You'll hear my answer soon. Cornelay's Fan Graph. I think the Lay's Fan Graph probably does take into consideration how those players did this season. Minor League season is almost over. So maybe that's interesting. Well, give us the top five, Rex, according to Fan Graphs. We're the top farm systems. Pipeline has Orioles, Pirates, Brewers, and Pugs. I skew a little more Fan Graphs, though. They're the independent organizations. Pipeline has Nats at 8. I would also favor Baseball America's opinion as well, but I don't have a subscription to Baseball America anymore. I do pay for Fan Graphs, though. Pipeline might still be pre-season rankings for Pipeline unless they updated theirs recently, too. If Rex is saying they just printed this article yesterday, posted this article yesterday, print, no one prints things. So I would think that Fan Graphs is taking the actual seasons into consideration. So maybe, you know, if these Nationals prospect, Minor Leagueers just had a nice, had a hot season collectively, then that would certainly help their ranking. Here's Garrett Mitchell, photo negative for the Brew Crew. That's for Brian. I remember Keith Shore, he's not around. And here's Masataka Yoshida, Refractor for Kenny and the Red Sox. Wow, man, see? This is why you got to fact-check Rex. Fan Graphs saying Pirates cubs Nats. Pirates, I feel like, make more sense. Brett Beatty, radiating rookie. Nice. That's for Joe and the Mets. I think he got optioned back to AAA, but I think he still has some upside there, and those are short prints, one per case. Case hit, so it's always nice to have that. And there's Logan Ohapi, this is the one to hold as well. 19 out of 25 orange wave autographs for the Angels. Kenny with the Halos. I had him on my fantasy team earlier this year. I thought he could have been on his way to an All-Star season before his injury, but he should be back and probably be the regular catcher for the Angels going forward. There's an Ohtani. And a Green Relic. John Carlostin, you got a bit of the pinstripe here. And it's out of 99, nice. Yanks, that's going to be for Joe Simone. Or Simone. Could be Simone. That's where they're playing the golf in September. The Ryder Cup at Marco Simone in Rome. Near Rome. Two boxes from the first case, and then we got another case to go. What? I did Merlin's soccer. Did it? You do have a Merlin's soccer break on the site, ladies and gentlemen. I prefer Fangras. Other people may prefer Pipeline. Yankee's at 25 doesn't surprise me. Astros at 30 does surprise me, though. Oh, Jilo's still researching what EPL team. You've got to hurry, Jilo. They're going to play their second games this weekend. I don't want you to pick a front-running team. Don't do that. Are you going to go to a team that's closest to Royals' colors? Teams that are closest to Chiefs' colors, Jilo, the colors that are closest to Sporting KC's colors. I think you've got to go with Sporting KC colors. That is a sharp color scheme. I guess it's kind of mansidious, though. That would be kind of front-running, though. Another box. Austin Hayes to 2.99. Pipeline's okay, though. It's not bad. I just simply prefer Fangras. I think the athletic has had Keith Law on their staff for a while. I like his...he's a good minor league expert. I don't know if he has any recent farm system rankings, though. There's Ezekiel Duran Duran, 112 out of 199 hungry like the wolf. That's going to go to Tim and the Texas Rangers. All right, Jilo wants a blue Premier League team. I suppose that'd be Chelsea. That's who Nick Jaspy supports. That's his Premier League team, Chelsea. Nice Corbin Carroll, Aqua Lava. 98 out of 199. There you go, Rob. Rob of the Snakes. Not the Lava Refractor. I think it's one of my favorite sort of new entries into the parallel world. Look at that. Got a top loader dust out of there. That was over there. Real sharp. Real sharp. Fox with the first case coming up and then another case. Lester City would have been a good blue team to support Jilo. Sort of an underdog-y kind of team. We're long shots to win the Premier League, and they did it about five, six years ago. That's one of the longest shots to win the Premier League. But unfortunately, I think they were relegated this past season. Sort of a royalty kind of story. And a blue team. Or you could go with a team that has key American players on their team. With the World Cup coming up in a few years. Two years. Good excuse to follow. Teams like that. I don't know what team that is. I don't know who the best American is over there now. Holistic went to Italy. Any soccer fans out there? Who's the best American national team player? On what ETL team? Well, I think it's rumored. Something to keep an eye on Jilo. But the trading deadline, they call it the transfer window, ends at the end of the month. At the end of August. And Tyler Adams is at Leeds. And Leeds were relegated this season. But I think he's looking for a move back up to a Premier League team. Which I think he's capable of doing. I think he's actually might be going to Bournemouth. Or Jilo, you could pick a side. You could pick a side that would be at a place that you would visit someday. So maybe a London club or a Northern England club. You may end up choosing a team in the middle of nowhere. And you're like, alright, I've got to fly into Heathrow. And then I've got to find a way to drive five hours away somewhere. Although it wouldn't be five hours, I guess. It could be five hours, I suppose. England's not very big. Size-wise. Geographically. Square miles-wise. There's Kersh, Clayton Kershaw, 40 out of 50, true gold. Nice. Going to the Dodgers, Michael. Michael S for the Dodgers. Maybe you pick wherever you went to Europe, Jilo. Maybe you pick that team. Jilo, just know that the... There's Jonah Bride. 179 out of 299. For the A's, I'll go to Stephen Carney. Just know that Chelsea's new ownership is a partial owner of the... is a part owner of the Los Angeles Dodgers. So any piece of merch you buy for Chelsea would somehow trickle its way down to helping the Dodgers. So I appreciate that in advance. There's you, Darvish, at 350. All right, that was case one. But unlike some college basketball players, we are not one and done. We're two and done. Here's the second hobby case. Good luck, everybody. All right, second hobby case. Thanks, everybody, for making this happen.  Are we going to make some new releases happen? I'm going to stack the entire case up here. See the entire case right there. There's only one team taking an Immaculate Collegiate. That's a good candidate for a filler. So get your teams before they're gone. The football mixer full spot is sold out. And we're down to seven left in the last filler. So that'll probably be the next break after... That'll probably be the next break after this break and the dinner break. The next dual case is holding at 18, still eight of 10 left in NT. Jason was really liking that... Speaking of soccer, Jason was really liking that top UEFA club competitions. All right, there are only 30 bucks left. Gila, how about this? What if you buy a couple spots in that UEFA club competitions break? A brand new release.  You can adopt that team for the season and see if it sticks. Chelsea is not in any of the European competitions this year, but their old ownership was Roman Abramovich. The big Russian oil oligarch. So he had owned the club for a long time and dumped a bunch of money into it. I think shortly after the Ukraine conflict, was it Ukraine conflict that ended up making himself a team where maybe it was before that? Anyway, so all the teams, traditionally they are one of the big clubs. They've won Champions Leagues, they've had some legendary players that played on England national teams, so they're a big team. They have fallen on a little rough times the last handful of years, but they've made a lot of big money moves this off season, and they're trying to make their way back into the top four, which would give them a return to the Champions League. It's going to be a tough battle though. They should be a lot better team this year. So they should end up being in somewhere in the top five or six conversations. It's crowded though, it's a crowded marketplace. A lot of teams have improved. It should be a really good season, I think. Tony for the Angels, that's for Kenny. There's Mike Trout. 56 out of 99, Green Wave. I think he's slowly making his way back from that wrist injury. That would be a fun story. It's like, hey, how'd you end up being a fan of this? That's a common question for American fans, right? They're like, hey, how'd you become a fan? How'd you end up supporting this club? That would be a fun story. I joined a group break on Jaspies, bought a couple spots, got randomized to Premier League team, and got a nice hit out of there. I said, well, I guess I'll adopt this team. That's how I like this team. There's Stephen Kwan for Stephen Carney and the Guardians. And there's our autograph, that's Matthew Libertura. Rookie Otto for the Cardinals. And that's Joe Andreis, and that's one of the last teams taken, too. How many Premier League teams are on this list? Probably at least four or five. Arsenal, Chelsea, Liverpool, Man City, Man United. Oh, you know, and West Ham is in it. I realize that it's club competition, not just champions, it's club competitions, which includes the... There's three tiers of European competition where all the other different countries clubs play together. Champions League is the top dog. And some even consider that a more worthy competition than their own domestic leagues. But the Champions League on top, the tournament under that is Europa League. And there's a third tournament which is Conference League. I think West Ham won that last year. That's in the combo spot. Actually, no. I think it's pretty spread out, because really in each domestic league, it's only the top four. I think England gets one more Champions League team this year. It could be top five this year. But it's only top four in each league. So there's probably about like... And then they include the other competitions, too. There's probably only like four or five Premier League teams on that list. And there's four or five Spanish teams, four or five German teams, four or five Italian teams. And we combo it up some of the smaller countries. And then there you go. Maybe wait for a Premier League product, a Premier League only product. Although I don't know when that's going to be. Got a Marcus Strohman. Speckle to 350. And Volpe and Carroll right next to each other. And usually, more often than not, Erano Lacuna Jr. is right behind there. There he is. Is that an autograph? No, it's flipped around. Juan Soto, that's a short print. See 173 on the back there. I think 121. Yeah, these are tiny little numbers right here. But 121 is the base. And then 173 are the shorter printed image variations. Nice Juan Soto for the Padres. That'll be for Michael. And there's Vinnie Pascantino. 182 out of 299 for Gabe's Royals. Who bought him? John did. John with Kansas City in this one. Let's see what's going on in the world of baseball today. Scoreboard. Scoreboard watch. We can whip around the league. Hydration from my voice here. There are some games that are done. Some early games. Tigers beat the Twins. 8-7. Tigers have back-to-back home runs on the 7th. I think Torkelson's been having a nice home run. Run. Here. Mets beat the Pirates 8-3. DJ Stewart goes off for a two-run. Two-homer day against the Pirates. Diamondback beat the Rockies in Colorado 9-7. Christian Walker hits 2-4. 400-plus foot homers against the Rockies. And the Rays beat the Giants 6-1. Apparently the Lowe's power the Rays win. Lowe and Lowe have done that. The Lowe's and the Lowe's MP'ed it. What's going on? And there are some games in progress. We've got Eddie Rosario who just hit a home run for the Braves. That's on MLV Network. That's on MLV Network. They're up 2-0 on the Yankees early. Bottom of the 2nd. We do open basketball and football. We don't have too much basketball on the website right now but we've got tons of football. Jasky'scasebrakes.com Check out the website. And when it spells out, we'll do it. Guardians at Reds tied at 1, bottom of the 4th. And we'll send a guard with a start for the Guardians. Top of the 4th. Astros leading the Marlins in Miami. 6-2. Top of the 4th in St. Louis. A's big. 5-0 early on. Unfortunately, Matthew Libertor who just pulled has given up 5-1. 3-2 thirds. Bottom of the 3rd. In DC, Nationals are up 1-0 on the Red Sox. Bottom of the 2nd. Blue Jays up on the Phillies 2-1. Like I said, Braves up early. 2-0 on the Yankees. Next box. Good luck. Autograph poppin' early. It's for the White Sox. Oscar Colas 2-51 out of 2-99. Purple speckle autograph for Rylan. You got Sean Murphy to 3-99. And a nice Jordan Walker refractor for the Cardinals. That would be for Joe. Yoshida goes to Kenny in the Red Sox and the Sean Murphy goes to Tim and the Braves. Speaking of Murphy I think, remember Daniel Murphy was trying to make a comeback? I think he was no longer making that comeback. There's Adley Rushman, nice relic there and that would be for Aaron and the O's. Nice. There's a Prism Jordan Walker Christopher Morel to 1-99 Cubbies for Stephen from Chicago. Some Miguel Vargas refractor that might be a hold. And a Francisco Alvarez radiating rookie. I think the radiating rookie in the first case was a Met. I don't remember that short term memory. But here's one for Joe. Big part of the Met's future. Sort of doing the non-rebuild-rebuild. I think with the deep pockets that the Met's have, I don't think they'll be rebuilding for very long. Another box. Games not yet happening but the Angels are in Texas. They're putting 2-9, 5-2-7 ERA Redetmers on the mound. They'll be facing John Gray, 8-5, 3-6-5 ERA. That is a battle for Chicago. White Sox are in Wrigley. Mike Clevenger on the mound and Assad on the mound for the Cubs. Chad, can Immaculate Collegiate break today? Yes, today is new release day. So get your teams. Get after it. Let's fill it and break it. We had our friend Stephen Punk earlier saying I should wager some money. Invest in the Chicago Cubs is success tonight but not too much of value. Is there a checklist for this college? Yes. CardboardConnection.com Unfortunately, I heard a couple weeks ago that Group Break Checklist is no longer doing checklists. At least the main person that was doing it stepped away. So they're figuring out what they're going to do with the site. I'm sure there are other checklist resource sites that match them with NFL teams. We're going to go by our collegiate rules, which means it will go by the teams that they are currently on. If they're active and the teams they play for the longest if they're retired. Break Ninja is a good one. Do they have this Immaculate Collegiate group by NFL teams, Jilo? Then we've got a Francisco Lindor. Green. 37 out of 99. That sucks, but they've had the most checklists last night. They have the most checklists. I'll take a look. See if there's Immaculate Collegiate Football from today. On there. Ooh, nice auto. 57 out of 250. Masataka Yoshida. Purple Chrome autograph for the Boston Red Sox, Kenny. Nice. This has been a strong dual case break. We've seen some of the bigger names pop. We've seen some parallels. Miso Tani's. We've seen some Francisco Alvarez's and an orange Nate Eaton. 22 out of 25. Lovely orange parallels. Nice jaspy orange there going to John and the Royals. Another box down. What else is happening? Mariners are in Kansas City. Jilo's not... Jilo, you not going to the game? A bunch of monster boxes for our 10 case break tomorrow. Leave them in the fanatics live room because it's a fanatics live break. What? Six? I think so. Could be. What is a monster box? Holds two jumbo cases I think. Maybe five. Maybe five. Five or six. Hits. We need to load up the hits in there too. These has been pretty electrifying. Some walk-offs. You can see Royals actually playing some good baseball lately. Mariners heating up too. Orioles are in San Diego. Oh, in the Royals game, Luis Castillo is facing some kid named MacArthur. It was an O and O record in a 13-5 ERA. He must not have pitched for many innings. Maybe an opener. Cameron versus Blake Snell. And the Brewers are in Los Angeles. Wade Miley. Wade Miley is facing Clayton Kershaw. Dodger is a heavy favorite to me this game. Mine is 250. Geez. I would pick the other side just in case. There's much more valley on the other side. Nothing too crazy. Coffee money. Lunch money. Luis Robert Aqua. And that is for Ryan and the White Sox. For Ryland. There's an L in there. Ryland and the White Sox. And a relic here. DJ LeMayhew. For the Yankees. Joe with the Bronx Bombers. Kodaisanga. And it will be for Joe and the Mets. Another radiating rookie. That's our second of the case. Gunnar Henderson. Gunnar Henderson going to Aaron Billingsley. There you go, Aaron. Is that your AL rookie of the year? Maybe. And there's your autograph. That's Kody Clemens. No, 427. Not 127. 427. And for Mark and the Tigers. And next, a box. Let's take a look at the latest AL rookie of the year odds. I don't know if, yeah, there's been some changes here. As of a week or so ago, a strong month has pushed according to SportBettingDom.com which does a great job tracking the odds as they change throughout the year. Has pushed Gunnar Henderson to the top of the 2023 AL rookie of the year at odds 2-16. Yoshida is the only real competition. At plus 2-10. It's got 2-1. Gunnar Henderson is 1-2. So there you go. Nice time to get that radiating rookie, Aaron. As of now, it's basically Yoshida and Henderson are your AL rookie of the year favorites. Then it jumps up to 15-1, plus 1,500 Tristan Casas. And then Josh Young, of course, with a serious fall into plus 2,000. Guys like Tanner Beebe, Hunter Brown, they're not really in the conversation. In the NL, Corbin Carroll is the heavy, heavy favorite at minus 7-50. Next close is L.E. Dollar Cruise at plus 1,200. Which means, if you're not familiar with this, which means at minus 7-50, you would have to pay the book $750 to get $1,200 back. As opposed to on the plus side, plus 1,200, if you gave the book $100, it'll give you $1,200 back. It'll give you an idea of how broad, how heavy one of the favorite Corbin Carroll is. We'll take a look at the other awards races. Next couple boxes. Alright, next box. Micah Sremski, Refractor, and the auto-popping early, that's Elliott Hernandez, 42 out of 150 Blue Ray Wave Autograph, going to Tim and the Rangers. We've got Nolan Jones, Green Wave, 46 out of 99. I don't know if you've heard the story in the background on the TV. Here's a true gold color-matched Cal Mitchell rookie to 50. Pirates, that's going to be for Chris, Chris Parent. Mookie Betts was in the on-deck circle the other night.  He was expecting the daughter within a week or two. Or I guess this was a couple weeks ago. Mookie's like, no, don't do that. Don't name your daughter Mookie. Your wife's going to hate it. It's not going to work. Well, sure enough, he hits a homer. And I think a couple weeks later, after this fan's daughter was born, I think he had reached out to Mookie on social media or something like that. He's like, I'm a man of my word. I ended up being his daughter's middle name. I thought that was a cute story. Mookie Betts was honored. Here's Riley Green, refractor for Mark and another box coming up. Don't think there's any major changes in the MVP running, right? Pervegas, yeah. Otani's the heavy favorite in the AL at minus 750. Next close is Corey Seager at plus 1700. Then it jumps to 35 to 1 for Mark and Simeon. Mark Simeon, Wanderfranco, Boba Shed, Randy Arsranio, all at same lines. They're not going to get it. So Otani, heavy favorite. Unless there's some surprises. I wouldn't be no value in getting Otani at all. In the NL, yeah. Still stands as Akunya Jr. as the heavy favorite at minus 330. What's surprising is that they got this book currently has Mookie Betts at second, at 6 to 1. And then Freeman's at 12 to 1. Maybe they're thinking those two Dodger players end up splitting the votes. I don't think there's too many changes there. What about Al Sayang? Garrett Cole's the favorite. Justin Gossman's behind him. Garrett Cole to minus 275. Gossman, about 5 to 1, plus 475. NL Sayang, Zach Gallin. I guess this is the only race that seems a little not decided, because both Zach Gallin and Blake Snell, they're both about plus 200. Justin Steele for the Cubs at plus 475. Speaking of bets, there's a nice little variation there. I kind of like Justin Steele at that price point. The NL Sayang not decided. I'm going to put a little coffee money on that. Justin Steele not decided, is having a good season. The race itself is not decided. There's no minus numbers on here. You know, and if he has a strong August and September leading the Cubs into the playoffs, that would be a nice little story. Alright, great image variation here. Mookie Betts, Dodgers, Michael, with my Dodgers. Right on cue after that Mookie Betts story. And the autograph is a nice one. Michael Harris the second. An image variation and Michael Harris Jr. Rookie Autograph. Same box. Tim Tyler with the Braves. Nice. Francisco Alvarez in the mix here. John Carlos Stan to 150. Volpe, Carol, and the CUNY Jr. That's usually the pattern. Mookie Betts. You know what? I mean, if he's second in the I don't think he's going to win it, but if he's second in MVP odds maybe hold this one for the buyback program. Michael the Dodgers. I would imagine it would have to you have to be a slump of epic proportions or or a history making level of hitting in a month and a half for for Mookie for him to be able to to win NL MVP though. I think both would have to happen. An epic slump and an epic offensive record setting month. I guess it's happened before. I think that happened in the Josh Donaldson. Do you remember that? Did that I want to say was the Josh Donaldson MVP or I think he just in the last month or so he just went nuts and led the Blue Jays, I think to the playoffs. Baseball writers like that, like those kind of narratives especially player leading his team to the playoffs and he made your changes in the standing since we looked at it yesterday. I don't think so, right? Orioles still two and a half games ahead of the Reyes Twinsley in the Guardians Astral still three and a half beyond the Rangers I don't think I think NL East is spoken for Razor 12 and a half ahead of the Phillies Cubs are three and a half behind the Brewers Dodgers nine and a half ahead of the Giants I feel like there was all this conversation about all this conversation about the Dodgers not doing anything in the offseason not doing anything anything in the trading deadline the next thing you know they've got the second best record in the NL they're on a nine game winning streak suppose the Dodgers run off as knows what they're doing they've got a plus 140 run differential second best in the NL behind the Braves plus 206 run differential Josh Young nice gold wave jazz chism nine out of 50 nice bit of photography there there you go Chris Parent there's Ezekiela Tovar to 99 that's also an image variation 173 and numbered to 99 Rockies it'll be for Nathaniel Smith I think Freddie Freeman is a good good case Fukunya didn't exist I think Freddie Freeman might be might be your MVP Twins we got Jason with the twins he's going to get the Louis Varling wave five out of five Chris Bryan for the Rockies Nathaniel Smith with the rocks not too shabby out of fives and under get the train whistle all aboard the Big Hit Express woo woo nice we're getting there folks this is left right here almost there how are we doing on the new releases today ladies and gentlemen we got immaculate football 2023 immaculate football brand new release current NFL draft class pick your team number one is down to 18 if we can get this a little over halfway there I could pop the rest of it into a filler and then we can get that done looks like that football mixer is sold out I'm planning on taking a quick little break after this and then we'll come back and we'll get that football mixer going and then maybe some of that immaculate collegiate football nice gold Aaron judge there maybe I'll put those remaining teams into some sort of filler before I go yeah maybe I'll put that immaculate collegiate into a number block so get your teams now if you're eyeing a team and you don't want to end up being a filler you want to get it all for yourself you know what to do gotta get at least one case done tonight that one case could inspire multiple cases to be popped open another Josh Young to start off with for the Rangers and there's the Aaron judge 46 out of 50 Joe and the Yankees an old late 80s design there and there's Louis Varlin rookie Otto he's just missed a homie we got a Paul Goldschmidt photo negative for St. Louis for Joe Andreessen Joe A, we got a Joe S and a Joe A we got David Villar to 350 speckle nice Joe Otani prison Kenny with the angels another base Otani he was walking away he thought that was a walk friend Paul to the strike that was high it was a walk Ovar is your autograph 314 out of 499 refractor autograph for Nathaniel where's he looking here where's Max Friedlicken he's got sort of a Fernando wind up there Marcus Trollman to 299 it's for Stephen in the Cubs Tristan Casas rookie refractor for Kenny and the Red Sox got a Gunnar Henderson refractor for the O's you're at the moment the favorite for A.L. rookie of the year there's your other favorite in the NL Corbyn Carroll Cooney Jr. there's a Riley Green Prism in the Yoshida and MJ Melendez to 399 what are some interesting individual stats that players are working on here I guess this Ronald Cooney Jr. end up with 50 home runs does he have a 50-50 season no he's too far away for that 40 40 season he's got 55 stolen bases but does he have a 40-40 season he's at 27 I think now he definitely have to get it to maybe 33 35 home runs by the end of the month I think then I think he might have a good shot he might actually go for it that would lock in NL MVP I would think 401 let's Luis Arias just goes nuts I think 400 watches off right he's at 363 and there's Austin Hayes nice catch Austin is it a catch I'm not trying to see the baseball 12 out of 2 we'll say it's a catch 12 out of 299 for Aaron and the O's and we got JJ Bladet 82 out of 199 Oakland A's Aqua Lava receiving old wave autograph 16 out of 50 Oscar Gonzalez for the Guardians Stephen Carney Cleveland this is for you there's a no Tony Gorman rookie refractor for Joe Andreessen and the Cardinals Francisco Alvarez final box coming up we made it so here is box 24 of the dual case break jaskiescasebreaks.com got the other dual case break already halfway there we're about halfway there we'll do an autograph recap after this I'm going to snap the pictures of some of the big hits out of here and we're going to go through some more orders line up a schedule a post-dinner break schedule and I'll go ahead and refuel and come back and dive into some more breaks 2012 and I'm also going to put the remainder of a MACA collegiate into some sort of some sort of filler got to get at least one of those cases across the finish line brand new release we got Merlin chrome soccer soccer fans that would be a fun one too that's another new release 24th and final box good luck everybody we're going to end with a Ken Waldichick autograph that's for the Oakland A's Stephen Carney let's see if we can close with some low numbered parallels some image variations something special got a Brian Reynolds photo negative for the pirates that'll be for Chris an Adley Rushman base and a Miguel Vargas wave at the end, nothing too crazy to finish but overall pretty nice break, Miguel Vargas is 55 out of 75 for the Dodgers that'll be for Michael and Dunzo's just logging in the break just under two hours, one hour and 56 minutes alright this was from the first case nice Corbin Carroll aqua lava, I want to snap a picture of that Logan Ohapi was cool the Brett Beatty radiating rookie a lot of nice color here popping the Corbin Carroll refractor two relics in this case right here the case we just did, second case got the Otani, the 5 out of 5 Chris Bryant Michael Harris, the Mookie Betts image variation, the Gunner Henderson radiating rookie the Francisco Alvarez radiating rookie the Juan Soto was a very image variation, Matthew Libertor some awesome stuff there thanks everyone, tons of parallels and other cards that are going to be sleeved up and sorted out and shipped off to you obviously a two case break it's a lot of cards, give the shipping team a little bit of time to get all this sorted and sent out to you so we appreciate your patience on that I'm Joe for jasmiescaserakes.com see you next time for the next break, bye


In 2012, I had this idea that I wanted to interview people and share their story on a blog. At that time, I was studying in college, second year. And the only way I knew how to build a website was by writing STML CSS code and doing back-end development. But the challenge was that I didn't know how to do that, and I still wanted to have a website. So a friend told me that I should look into WordPress because it's extremely easy to create a website. And that was the first time I heard about WordPress. So I started looking into WordPress, what it is, their themes, their plugins. And I searched for a lot of themes, and I downloaded them to create my blog. But the challenge was that even after I downloaded the theme, I didn't know how to use it because I was extremely new to WordPress. But there was this one theme that had step-by-step tutorial on how to use their theme. And the only reason why I used that theme was because they had a YouTube tutorial. A few years later, when we were developing themes for other users to use, I remember this. Because as a user, I found that video extremely helpful. So when we were building themes, we created YouTube tutorials step-by-steps. And here's a screenshot of one of the tutorial that we made. It took me around seven hours to build these tutorials, and it has got more than 200,000 views, 1.8k plus likes and hundreds of comments. Hi, my name is Raushan. I am co-founder of Codewing Solutions. Some of our products are Rata themes, Blossom themes, and all of the travel engine. I've been using WordPress for more than 10 years. And I have worked with a team to build more than 150 products. And I hope that this tutorial, this presentation, is going to be helpful to all of you. Now, before I move into different marketing channels that I'm going to talk about, I want to get a sense of audience that we have today. Could you raise your hand if you are owner of products? Just can I see a raise of hands? I can see a couple of them. How many of you are marketers? Could you please raise your hand? Great. How many of you are part of product development team? OK, OK, great. So the first marketing channel that I want to talk about is YouTube marketing. Like I said, how I got introduced to WordPress because of YouTube. So when we were building this product and we were doing marketing of our themes, I want to share one thing that happened while we were doing this. At very early stage when we were building product, we had very limited resources. And so I was doing support, I was doing product development, or at least on the strategic side, I was doing a lot of other things and also making video tutorials. So we had created three video tutorials for three of our products. And we had, at that point of time, probably 10 or 12 products. And for those, we didn't have video tutorials. However, we were utilizing a lot of marketing channel. We were doing search engine optimizations. We were exploring social media. At one point of time, as we were looking at different data from what is working for us as a marketing, we realized that the three product for which we had video were bringing in 80% of the revenue. Three products which had video were bringing 80% of the revenue. And that has amazing impact on how we were thinking about marketing. Before that, we were building, of course, the videos, but not in a very comprehensive way. After that, we changed our strategy and focused a lot on YouTube marketing. And I'm going to share with you how we are doing YouTube marketing so that you could also utilize that for your products. So there are two ways how we do YouTube marketing right now. The first one is we create video tutorials ourselves. And the second is we work with a lot of influencers so that we could leverage their subscribers and then their influence. Now, of course, both have their pros and cons. When we were starting doing YouTube video for ourselves, there were a few challenges. For example, we didn't have a lot of subscribers. So if you start your YouTube marketing from the very start, you don't have, let's say, you have, let's say, 100 subscribers. The challenge would be that even if you make a lot of videos, you'll not get a lot of views. And we'll talk about how you can increase the visibility of your videos as well. But the pros are that the cost will be less. You could also make sure that you understand your product very well. And like I said in my earlier story, the reason I use that product, because it had a step-by-step tutorial. And so you could cover your product step-by-step and make sure that your user understand how to use your product, because nobody knows your product better than anybody else. And so that's an opportunity for you to create a very comprehensive guide for your user to use your product. Of course, the downside I said earlier is that you will have a limited reach for that. So we started working with Influencer last year to promote some of our product. And one of the advantages that we saw with Influencer Marketing is that we create one video with, let's say, somebody has 100K subscriber. And tomorrow, we'll be reaching out within 24 hours to hundreds of thousands of views. And that was one of the extreme insight that we use for marketing of our product. Now, when we were doing just videos for our products, we could create one videos, two videos, and we'd get a few hundred views. But when we were working with Influencer, and not just one, not just two, but 100 of Influencer, our views skyrocketed. And a lot of people started to learn about our products, because the advantage that we were leveraging was somebody else's subscribers who have spent hundreds and thousands of hours to build that subscription base, but also the trust. Because if somebody is recommending your products, they're not just going to recommend, because you are paying them. They also need to trust in your product. And because they have, sorry about that, so we're basically leveraging the trust of somebody else, because they would try our products, they would like our products, and they would recommend our products. And so this is how we were doing YouTube marketing. Now, while we were doing YouTube marketing, a lot of people stopped at just creating videos and are working with Influencer. But we went further ahead and tried to increase the visibility of our videos. And we did it in a couple of ways. First, we made sure that we have that on documentation base. I believe that if you have video tutorials, most of you include on your video tutorial page. But we also include on our sales page. On whenever somebody downloaded our products, we sent through product download notes. We also added on our documentation page our support food to notes, and so on. And it helped us in many ways. Now, if you have been doing YouTube marketing for some time, if anybody does here YouTube marketing, no. OK, I see one hand. The way YouTube marketing works is more people watch your videos. And they engage the YouTube give positive signal to your videos. And one of the ways how we were able to increase the ranking of our videos on Google search engine was also by having these videos in a lot of places. Now, to give you a few stats on how it worked for us. Last year, we were doing YouTube marketing for one of our products, which we're pending for a pretty long time. We thought we'll do YouTube marketing, but it was pending. And within a couple of months, we saw increase of 30% in our revenue. And I believe that it was mostly because of the YouTube marketing that we did. And so I would highly recommend that if you have not been doing YouTube marketing, please look into that. Another thing that we have done with the YouTube marketing and the couple of strategies that we use, because all of us probably know that we should invest into YouTube marketing. We should do it, because that's where a lot of people learn about how to use product. But a couple of things that we have done that has worked exceptionally well for us. One of the strategies has been that when you go to Google and you search for certain things, you see results. And the same goes with YouTube. And if you're doing search engine marketing, you want to dominate the search results. And the same thing that we had strategy for our YouTube search result. We work with a lot of influencers. And the idea was that at least for top three or out of 10, out of 10, three rankings should be our videos or videos about our products. Because in that way, we were able to get a lot of views for our product. That was strategy number one. Another strategy was that we wanted to work with regional people or create content in regional languages. Now, I believe most of you understand English. But there are a lot of people around the world who don't understand English. And they still want to use your product. But the challenge would be that there's no video tutorials on how to use your product in their language. And so we started to work with a lot of regional influencers and create video tutorials in their language. And a result, we have seen sales from countries that we had never thought or never had sales before. Another advantage that we had with this approach was that, let's say, if somebody is searching in YouTube from Google, from the United States, somebody is searching from Australia, and somebody is searching from Nepal, where I'm from. You'll not get the same search result. What somebody will get from the United States, somebody from Australia, what I'll get is will be different. Maybe a few similarity, but it will be different. And the reason why that works is YouTube gives priority to regional content. So if I speak Nepali, which is the language I speak, and there has been some video tutorial on the keyword that I've been searching for, at least one or two video will be in my language. And so with this approach, with regional content approach, we were able to get ranking in different countries for our keywords. Because if you talk about English, the competition is extremely high. And it can be extremely challenging to get on ranking. Like, one way that generally people do YouTube marketing is that you create a video, now you get a views, right? And it stops there. Our approach was that we create videos, we get views, but at the same time, we wanted to get a lot of ranking for the long-term benefits. And so that approach worked extremely, extremely well for us. So that's one of the marketing channel that I want to share with you. I'm sorry about that. I had figured this out yesterday. Something is not working today. OK, so the second marketing channel that I want to share with you is Affiliate Marketing. How many of you have Affiliate Marketing program for your products? Could I sit as a fan? Awesome. And how many of you don't have Affiliate Marketing for your programs? Can I see hand? All right. May I know why don't you have Affiliate Program for your? OK, OK. Anybody else? Can I say why they don't have Affiliate Marketing for their products? Anybody wants to share? All right. So I've talked with, I recently started using Affiliate Marketing for my products. And I heard a lot about this. I am also Affiliate Marketers. I used to do Affiliate Marketing for other products as well a long, long time ago. But I had not used Affiliate Marketing for my own product. But I think last year, I started getting into Affiliate Marketing. And there are a couple of things that I realized while I was doing Affiliate Marketing. You might have noticed that most of the sponsor that we have today, all of them have Affiliate Programs. Bluehost, Sitegrounds, Dollipi Rocket, GoDaddy, all of them have Affiliate Programs. And so what is the reason these big brands have Affiliate Program? It is because you can increase your marketing effort at a scale without paying anybody anything as a salary. So let's say I come to you and say to you that, OK, I'm going to send a lot of traffic for your website. But you don't have to pay me anything. I'm going to send you hundreds and thousands of traffic for your website. Don't pay me anything. But if you get sales for the traffic that I bring you, give me 30% of it, or give me a certain amount of it. And that is the power of Affiliate Marketing. If you have to hire, let's say, one marketer or two marketers, how much you can hire? Maybe 10, maybe 20, 100. The cost is going to be extremely high for marketing. But with Affiliate Marketing, you can work with a lot of influencers to increase your product sales. So the reason why we got into Affiliate Marketing was initially when we were trying to push our products to ask other influencers to list our products in their articles, let's say 10 best themes, 10 best plugins, blah, blah, blah. And so we would reach out to them and send them, can you include our products in your article? And most of them would ask, do you have an Affiliate Program? Because how much marketers survive is they make money through promoting other products. And so we didn't have Affiliate Programs back then, and we missed on a lot of opportunities. So we created these Affiliate Programs, and currently almost 5% of our revenue come just from the Affiliate Programs. And so a couple of things to keep in mind when you are getting into Affiliate Programs. First thing is you need to have a simple Affiliate Page, and that's pretty easy to do. You have lots of plugins. We use Affiliate WP plugin for doing that, but you can find a lot of plugins. And then you have to make sure that those Affiliate pages are visible to the audience when they come to a website. For example, do you have that in your header, or do you have in the footer? Are you sending that or notifying users that you have an Affiliate Program on your website or not? And therefore, it's extremely important that you educate your users that you have an Affiliate Program. What we also did was we reached out to a lot of influencers, a lot of bloggers, informing them that we have Affiliate Programs and sign up for it. For example, so we have WordPress Teams, we have WordPress plugins. And so we figured out who have articles about WordPress Teams and who promote other WordPress Teams. Now, if you go to Google right now and you search for, let's say, best WordPress Teams or best WordPress plugin, you'll notice that out of top 10 products, most of them will have Affiliate Programs. And the influencers who are recommending are also linking to the Affiliate Programs. And this is how the industry works. And it's very important to make sure that you are reaching to a lot of influencers who could promote your products. So that's the second marketing channel that I wanted to share with you. And moving on to the third marketing channel, email marketing. Can I see a raise of hand who use email here? OK. Pretty much everyone. I started email marketing a long, long time ago when I was building the first product. But after that, I stopped it for some time. And I started to do email marketing again in 2022. And this is currently one of my favorite marketing channel. And I'm going to show you how I'm doing this affiliate marketing through emails. And probably you will be able to take away some learning from here. So the two ways how we do email marketing. The first one is that we do broadcasting. Second one is we do email automations. So what is broadcasting and what is email automations? Let's talk about that. Let's say we have developed a new product. And we want to notify to all our users. We have more than 200,000 subscribers. So we want to send them an email that we have launched this product. Or we have Black Friday or Cyber Monday deals. And we want to inform all the subscribers. So we send an email. And this email is sent to everybody at the same time. Maybe a few minutes difference. But you get the idea. So we broadcast an email. The advantage of broadcasting email is that you can get instant results. And you can notify users at the same time. So if you have, let's say, a deal, you don't want to wait for 10 days or 20 days to inform them because you have deadlines. So we do that. Second we do is through email automations. Email automations basically means that you create a sequence of email. And these emails are triggered at a certain point of time when a user takes certain action. For example, if somebody downloads your product, or in our case, somebody downloads our product, we send an welcome email. When they take a certain action in that email, we send another email. So we have a couple of emails that we send when a certain action had taken. And it has worked pretty well for us. To give an example, so recently we got an email from one of our subscribers where we have sent this email. And one thing that we do with our email is that we keep our email very personalized. And we also tell our story on how we build our product. For example, one of our products is Blossom Team. So my wife and I found this product. My wife is here. So the idea of we build this product was when we had this one product and we were looking for feminine WordPress themes. And there were not a lot in the market. And there was a lot of challenges to females to build a female website, a female-friendly website. So we built this Blossom Team. So we tell this story on how we build Blossom Teams. Similarly, for one of our products, which is the WP Travel Engine, I have ten years of experience of working with travel agency on building their website and marketing their website. So I tell the story on how I was able to come up with this idea and what is added on this product. What happens with that is people know your story. Like, probably you'll not remember my speech, but probably you'll remember that when I was in 2012, how I learned to build a website. Because people remember a story. And that's how we connect with the audience. Now, there's something about interacting with the founders. So all of our email goes through founders and we get a lot of amazing responses. Somebody recommends features to our products. Of course, we collect feature requests through other platform, but they also send an email that, oh, why don't you add this feature to your product? This would be very special. They have questions about upgrades. They have questions about some services that they want to buy. In fact, recently we had this one question from a lady who wanted to buy two of our monthly subscriptions. And probably we don't have God that sells if it was not through personal emails. And so it has been extremely, extremely helpful for us. Now, it's extremely important that whenever you're doing any of these marketing, like you broadcast or you do email automations, you have to segment your users. Now, what I mean by segment, right? Anybody understand what is segmentation here? Okay, I can see one, two hands, four, five. Okay, great. So what is segmentation? So let's say we have 200,000 subscribers, right? And if you send the same email every time to everybody, it might not be beneficial for everyone, right? To give an example, let's say somebody has downloaded Education Theme, somebody has downloaded Coaching Theme, right? To example. So if I send coaching messes to educations and education messes to coaching, they will probably unsubscribe from the newsletter, right? So you want to segment this user and send very personalized emails according to what is essential to them. To give an example, if somebody has downloaded a product which is about, let's say, yesio, right? So I want to send articles about marketing, I want to send articles about yesio, right? Or if it is about blog post writing, I want to send article about that because you want to personalize and you want to upscale that, right? And so probably many of you have been getting a lot of emails from a lot of product companies, right? And you might have also unsubscribed that. And the reason why we unsubscribe is when something becomes irrelevant to us, right? So it's extremely important that whenever you segment a user, you send personalized email. And you can do that through automations. See, there are a lot of plugins in WordPress that you can tag whatever action or whatever product they have downloaded and segment them. And we do a lot in all of our products. So that's the thought thing that I wanted to share. In email marketing, just to give another example, before I came to World Camp Asia, I sent an email to our users promoting one of our affiliate program, right? And out of 100 clicks, we were getting 10 sign up, right? And that was 10% conversion, right? It was quite unbelievable when I saw the data, but probably it happened because we have been sending a lot of personalized emails. We understand our audience. So therefore, segmentation become important. You don't want to send the same email to everybody else. You want to make sure that you identify and segment this user, and so that send the email different to each of them. So that's my third point on email marketing. And here is a screenshot of one of the campaign, a few of the campaign that we have run. You can see that out of, let's say, we sent 8,000 emails. We had almost 2,000 click or open, open. When we sent 1,400, we had 5,800. 2,800 we sent and we had 1,800. So you can see that how many peoples are seeing the emails that we're sending. And this is the power of email marketing, right? When you are into different platforms, let's say YouTube, let's say Search and Optimizations, right? Anytime they can ban you, right? Maybe some of you also have been restricted on some platforms. But when you have your own email, those are your asset, and you can send those emails anytime, anytime you want, right? So that's one of the benefit and power of email marketing. Now, the fourth marketing channel that I wanna talk about is WordPress org marketing channel. And this is something that was extremely, extremely helpful to us at the beginning of our product. So when we started building product, we didn't have a lot of budgets and we were focusing mostly on WordPress org marketing channels. And there are a couple of things that we were doing and I think that will be beneficial for a lot of you. So depending on whether you have theme products or plugin products, or you have hosting, something else, right? The certain ways how you can market these products. For let's say themes, what we were doing. So there are two, at least in my knowledge, there are two ways how people are marketing WordPress themes. Either they create a brand, okay? So your brand and your theme become popular because of brand. Or second is dominate the search on WordPress org. Now there are three ways generally how people discover WordPress themes or plugins. The first one is WordPress org repository. Second is on WordPress dashboard. And third is by search engine. And through optimizations, you want to be able to improve your ranking on all of this because if your product is ranked on top positions, you are going to get a lot of clicks. And I'm going to show you one slide where we did a small optimizations and how we were able to increase our organic traffic by four times, right? And so if you have themes, one thing that we did was we included keywords in our product, product name. So for example, one of our product is Blossom themes.  For example, Blossom coach, right? So whenever somebody is searching about coaching theme, there's a Blossom, then we have coach. Somebody search for shop, we had Blossom shop, right? And that works very well for us for two reasons. One, on WordPress org itself, when somebody is searching for let's say shop or coaching or anything else, they would discover our product. One, second, also on search engine, right? If you go to search engine, let's say like Google and you search for coaching WordPress theme or chic WordPress theme, you'll see some products which are ranked from WordPress org. Of course, your website might also rank, but they also give priority to WordPress org in terms of ranking. So that worked extremely well for us. In terms of plugin, plugin is slightly different from the theme. There are a lot of things to take care of when you are optimizing your plugin. There is of course title, which is important. So you want to keep the keyword of your product in the title. For example, let's say if your product is about search engine optimization, yes, you, right? To give an example, let's say Yoast, right? Yoast is one of the most popular plugins. So they have Yoast, then you'll see they have SEO in their keyword because people will also search about, go to WordPress org and they will search about SEO, right? And that's how they will discover. You have to make sure that your keyword is also included in the descriptions. Your support, you have to provide support and make sure that the tickets are handled properly and resolved. You have to make sure that it is compatible with the latest version with WordPress org. Now, the last thing I want to share here is, and that has worked extremely well for us. At least when we had this feature section in WordPress, or how many have seen this feature section in WordPress org directory, theme directory, right? Okay, I can see a few hands, okay. So back then when it was, I think a couple of years back, one thing that we focused on was translation. And I think a lot of companies have seen not doing that and that worked extremely, extremely well for us. So whenever somebody is from different country, not English, we're not speaking English for some other countries and they go to their country, WordPress org directory and they search for their keywords. If you don't have your theme or plugin optimized for those keywords, it will not show up, right? Even you might have a lot of active installs, great reviews, it will not show up. So we figured that out and we did translation of our themes. And I remember back then, we translated our theme into Japanese and a lot of Japanese volunteers are very, very kind to us and I made a few today as well. And because we translated our theme into Japanese, we saw a large number of customers coming from Japan and buying our product. In fact, at one point of time, out of 100 customers, probably 10 to 15 were from Japan. It happened because of that translation. As we figured that out, we started to do more translation of our product. So one of the ways how you could leverage this is just reach out to people who translate. You can go to WordPress org, find out who translate the products and just request them and they will be very, very happy to volunteer and do the translation. So that works for us and I hope that it might also work for you. Now, it's important to know that there are a lot of marketing channels and you might also have the questions which marketing channels should you focus on, right? I have talked about, okay, this is one of the example that I mentioned earlier. I want to show the slide up to my patients. So this screenshot is from HRIV, which is a search, it's a yes you tool which gives you a lot of analytics. And you can see that before we did the optimizations, we had probably 15 traffic, right? And after the optimizations, we had almost 100 traffic. And it's a very simple trick. It took us like a few hours to do this but it worked for us. And this traffic is not from WordPress org itself. It was from Search Engine, which also means that we were getting a lot of traffic from WordPress org as well. So like I said, there are a lot of marketing channels. We talked about four, right? But which marketing channels should you focus on? Now for that, you need to find what is your customer acquisition cost? And that is the key to remember. So let's say you work with Affiliate Marketer or Influencer and let's say you're spending $1,000 and you are getting sales of 2,000. So basically your customer acquisition cost is $50, right? And so you need to figure out what is your customer acquisition cost throughout all the marketing channel. If you have budget, try everything, right? There are a lot of marketing channels. But if you're limited on budget, you need to figure out what is your customer acquisition cost and then decide what is the marketing channel that you want to use. Okay? But remember that some marketing channel will work for you, some might not work for you. When I started, I was doing like long, long time ago Google Ads marketing and it didn't work for me back then. Now I'm doing experiment with Google Ads marketing and it's working for me. So you have to be open-minded, try a lot of things and then hopefully something will work for you. So with this I have come to conclusion of my presentation. So just to wrap up the key takeaways. The first one is the YouTube marketing. You want to work with a lot of influencer. You want to do yourself. But make sure that you are also targeting regional content by working with a regional content creator. Second was off-lead marketing, right? There are a lot of companies doing it. You should also explore if you have not already doing that. Third was email marketing. You can broadcast, you can send email automation, but make sure that you have personalized the content. Tell your story, I think that would be extremely powerful and make sure that you have segmentations. And the fourth is WordPress org marketing, optimize, but make sure that you also translate your content. With this, I would like to. Second one was off-lead marketing. So with this I have come to conclusions of my presentations and thank you so much. If you have any questions, please.