If you're wondering how to create really high quality online courses, programs, and you're looking to record them yourself from home, keep watching this video. One of the best tools that I've found, having created over a thousand mini courses, masterclasses, online programs, webinars, all kinds of different training over the years for the how to build a brand channel. Also I have a global movement called One Drop Movement. So I've got a lot of content that I'm creating all of the time. Even when I create a tool or a download or a worksheet or a couple of days ago, I created 10 mantras for people to really get into your confidence and step out fearlessly and be fearlessly visible. I created that a couple of days ago and I still made a training video to go with it. So it's really key that if you're going to create an experience where you are building your personal brand and you want to be the voice behind what it is that you're creating, you're creating a legacy, then you do want to be creating as much video as possible. And right now I'm recording this on iMovie, which I've got on my laptop, I've got on MacBook Pro, so I'm just recording this on here. Having said that, I've also used my husband's laptop PC and as long as you've got a good camera or a good webcam, something that's of good quality, then that's going to really help with whatever online technology you use, for example, to be able to record it. So yes, you can use Zoom. If you want to record your online trainings and you want to create something, if you create it on Zoom, that's absolutely fine, but if you want an even better quality picture, then I'm going to walk you through how I use StreamYard. So of all the things that I've used over the years, StreamYard, I believe, is the best thing that I'm using right now. It's a freemium model, so you can get a free account. You can start straight away by creating content. You can create them to go live or you can create them just for your own personal use. You can also create them, so you film them now and then release them later. You can't do that on a free account though, and you'll also find that with a free StreamYard account that they'll have their branding on the content. So it's worth investing to go up to that next level. There are three levels in total. At the highest level, I don't think that a new beginner who is starting to create content or starting to go live needs to invest at that highest level. If you want to upgrade later, then do it later. I suggest that you go for the middle option, which is, I believe, around 20 pounds or $20 a month, and you'll find that you can do a lot within that. You can stream, if you want to stream, you can stream to multiple channels. I think with the 20 pounds a month one, you can stream to three different channels. So I delivered a summit, a live summit last week. It was a nine-hour online summit to celebrate International Women's Day, which at the point of recording this, that was just last week. And so I live-streamed for nine hours through StreamYard. I had multi-pilled people that I was bringing up onto the screen. I was able to pre-record the whole thing, although I delivered it live. I now have the recording so that I can still stream it as if it is live and I can just set it and forget it. And that's one of the beautiful things about it if you are delivering your content into a Facebook group, for example, or you've got several groups and you want to deliver the same content or you want to have it go out via your YouTube channel at the same time as your LinkedIn profile, at the same time as your Facebook profile, then you could have it streaming to all three of those channels at the same time. You can also stream just directly straight into a group. So if you've sold a program and you want to deliver training and say you're going to do a live Q&A once a week or once a month, you could host it via StreamYard and stream it straight into the group that you're wanting to host that content in so that that content is then there. You haven't got to record it and then upload it and then stream it into there. So you know, it can stream directly in so it can save a lot of time. If you are just recording your online programs and courses though, you'll find that it's very, very simple to do and all you do is record without going live. So I'm going to take you through how to do it. I'm actually going to set up a stream now and show you behind the scenes. So I'm going to use a different technology to do that. I also have screen flow so that I can be recording my screen at the same time. Otherwise you won't see what I'm seeing. And by the way, you can use Loom. There's lots of different screen softwares that will capture the screen as you're doing the things you want to do and you want to capture it. So that's also another technology that I recommend. Screen flow is brilliant. You can do so much with screen flow. But usually the only technologies that I use are iMovie because I can edit things very quickly. I can edit this straight away and I can have the idea to create a video or a training in the morning. I can create the training right now and by within an hour, I can have that created, edited and up into my YouTube channel. So it's a very fast way of doing that. This recording will also then become a podcast. It'll also become other content, other things, okay? So I'm going to take you across to my other screen now. I'm going to use screen flow to record that and then I'm going to import that into here and make this training video for you. So let's go across to my other screen now.   My advice would be as I've done here. So as you can see, I've got a one year no fear podcast that I'm creating on how to deal with trolls and spammers as you build your brand. It's something that's come up quite a lot in the last couple of weeks on my one year no fear mastermind. So I'm just working through a process, a 12 month visibility process with the people that are going through that. And I know that the fear of being trolled or the fear that spammers are gonna put nasty things or horrible things or question what you're saying. I know there's a lot of fear and anxiety around that. So I'm creating a podcast around that. As you can see, I've got my podcast script that's there. But what I've done is I've gone through that script and I've made in bold any of the things that I think are gonna be good to put on the screen to enhance their learning and to keep them engaged because whether you're gonna stream this live or create this just for you and the people that you're serving and people have to pay a membership fee or they have to give you their information in return for being able to access the course. I think it's a really good thing that StreamYard has which Zoom doesn't where you can start overlaying questions. You can put your own branding on things. So the first step with creating really good engaging training, I believe, is to have things that appear on the screen as you are talking. So what I did was I created a separate word document that I've just taken like 10. So I didn't do it. There's no 10 there because 10 is a prime number or whatever. That just happens to be how the amount of prompts that are perfect for this particular episode, they're the things that stood out to me. So I've just taken them into a separate document and you'll see why in a minute. And it is so much easier for you when you get into StreamYard, it's easier for you if you have done this little bit of planning at the beginning, even if there's only two things you wanna put on there. You might only have your web address on there, for example. So I'm just gonna take you across to StreamYard now and let's begin to construct this so that you can either just do this training just for you or you can stream it out live, which I like to do. I think if I'm gonna film content anyway, I might as well stream it live and have people benefit in from the experience. And then that's also a way that I can promote what I'm creating. So the first thing you're gonna do is go to StreamYard.com. I do have a referral link as well. You can, once you sign up for StreamYard, you'll be able to get into your own referrals area. So you'll be able to refer people to. You can save money on your account by referring people, for example. So I'll copy and paste this into the YouTube description with this video. Obviously you don't have to do that, but if you wanna help me while I'm helping you, you can do that. So the first thing is to go into StreamYard. Now I'm gonna go to broadcasts. Now, what will happen is you can connect your destinations. You can connect different accounts to things. I've got a bunch of accounts that I don't really use anymore and I've created a new Facebook profile since coming back to use StreamYard again. I used to use StreamYard all the time and then we decided that we wanted to run things webinar style a bit more interactive, so we started to use Zoom instead. But then when I ran that summit last week, it just made sense to use StreamYard and stream it out. So I've just come back to StreamYard. So I would need to reconnect any of these that I want to connect up, but there's quite a few of them that I don't feel like I need to. All you've got to do is click on destinations on the left-hand side and you can connect, see all these ones that are grayed out, they're ones that I haven't connected up again, but I've connected my own page and profiles, the things that I do use often. So you can just add a destination, go and find whichever you want and you just literally follow the process to do that. There's other things that the account does, but I'm not gonna go into those. What we're gonna do is we're gonna go to broadcasts and we're gonna create a new broadcast. Whether you choose to do this live, you can. So you can live stream it. You can just record it so it goes in the studio and no one will see it unless you show them. Or you can deliver it as a live online webinar. They didn't have this feature at the time that we went across to you Zoom. This has happened since the time lapse in between. So if you just want to record and you don't wanna live stream anything, you're literally just giving it a title and create the recording. So as soon as you press go, it will start to do that for you. I'll do one just very quickly now. So I'm gonna take, I'm gonna copy and paste this. This is why it's so much easier if you just have that document that's already there because you can copy and paste. So let's create recording. You'll see that we're entering the studio. And once you get into the studio, that's where you can start putting everything together. So you'll want to enable all of this stuff. So let's put this here. So I'm just gonna put the brand builder or you can see actually, you can see that that has taken that off the screen. I don't think that'll happen when we get there but it is best to, you know, whatever you see here as a title that you can give to yourself, you can guarantee that that's what's going to appear on the screen. So we're gonna press enter the studio. So it's exactly the same process whether you do this to live stream or to do a webinar or to just film it yourself. The only difference is that instead of it saying record, it'll say go live. So as you can see, I've still got all the graphics in here from the International Women's Day Summit. So what you can do is you can click on brand and you can go and upload your own graphics. So you can see I've got Laura of Brand Attraction stuff here. I've got the Ripple Fest. You know, I've done things for other people as well. So I'm just gonna use this one live with Sammy Blindell, the brand builder. So that's my graphics. I'm now going to enter the studio. So I'm gonna add to stream. So I'm gonna add me to the stream. The beautiful thing is that if you are having other people that are coming to join you for interview, you can have, they'll all be lined up in here. I can't remember how many you can have. I think it's eight on the 20 pound a month one. So last week when I was recording at one point I had a lot of speakers backstage who were all waiting to come on. They will not be seen on screen unless you put them on there. They'll all say add to stream. So you'll have all the people, they'll be behind here. They'll say add to stream. They won't appear and you won't hear them unless you add them to the stream and you can just remove them again. Exactly how I've just shown you there. It's very easy to add and remove people. All right. So the other thing is banners. So you can create banners. So let's delete some of these because these are banners that I was creating live in the moment as I was interviewing people. If they said something that I thought was really powerful then I created a banner and put that up on the screen. So I'm gonna create some, as you can see I've got some of my things there. I'm gonna leave that there because welcome to the show or welcome to the stage. I interview a lot of people. So that's my template. All I've got to do is amend the name. So it's good you can do that. So all I've got to do is go in here and then I just amend the name to whatever I want. So let's create some banners and I'll show you why you wanna create those banners shortly. So the first thing we're gonna do is we're going to put the title as a banner. So I'm gonna put that in there. So let's add that as a banner and then we're going to take all of these one by one and we're gonna copy and paste them into the banners. And the reason we're gonna do that is because as we're talking, you can then have these appear. So it's good if you know you're gonna have things like this to share. It's good to put them in here already and that way it's all done and you're not having to mess about when you're actually live or while you're recording. You know, it's less editing to do if you do that. And also it's really engaging. So when people are watching you and you've got different things appearing on the screen, you're training them to stay tuned so they don't go and start making a cup of tea and they don't get distracted or listen to you while they're going for a walk or something, right? I mean, if you want them to do that then that's okay. But if you want them to be engaged, then you're gonna want to put things on the screen. You can also do that through closed captioning which is basically subtitling. So you can add all of that stuff to your training as well. But what I love about it is it's automatically branded. So you've got all the branding on here that you want. Now again, if you wanna change the way that it shows on the screen, if you come up to brand color, so you can change your brand color, these are my brand colors for how to build a brand. So I'm gonna keep them as they are. But as you see with my name appearing there, if you haven't got a comment on the screen, if you haven't got a banner, because if you're live and somebody types a comment in, you can also choose to show that. You can, if somebody says, I love the work you're doing or something, you can click on that and that'll appear on the screen like my name is appearing there now. But if you haven't got a banner up, it'll always revert back to being your name again. So have a look at the screen, keep watching the screen and you'll see that the way that my name is appearing is changing. So you can decide how you want things to appear. So if I click back on banners now, so you see that's how the banners will appear when I bring them up onto the screen. So you can choose how you want it to display. I quite like that one actually. Yeah, so I think I'm gonna have this one, all right? So now I've got my banner, I've, so I've got my banner style. I've got all of my banners that are sitting in there. You can, if you want to, move these things around if you want to. I'm just, I'm not gonna worry about that. I'll just put that at the top there. So I know these are the only 10 things I'm gonna be displaying. But I'm gonna hide that for now, because when I record, I want to be able to then bring that onto the screen when I start recording. So I'm gonna start this process now. By the way, you're also seeing how these things can display as well. Obviously, there's only you on the screen right now. So it doesn't matter which one you pick, it's gonna be just you. But if you do have other people that you want to interview or you want to bring other training, other trainers in, you can choose how they display and it just shows you exactly as it shows on the icon there. So it's very, very straightforward. So we're just gonna hit record. And you can see the settings here, local recordings. So I'm just going to edit that. Okay, I don't need to edit that because I've got no one else that's on here. So I'm just gonna press not yet, because if you've got other people on here, then they can also be saving it to their own machines or laptops as well. All right, so we're just gonna press record and record. So you can see up here that all I've got to do is press end recording when I'm ready to end the recording. So I'm gonna record this right now. You're gonna see me record it. If you want to skip this and you don't wanna watch the show, you don't wanna watch how I do it, then you can just skip to the part where I then take you to the end. So if you look in the comments in the description underneath this training video, I will, once I've finished recording, I will put the times that I'm actually delivering the training so you can see if you wanna go to that time and skip what I'm about to share, you can. And then I'm just gonna edit this so that all this bit is out and all I'm left with is my recording for the show. Hello and welcome to today's show. Today, we are talking about how to deal with trolls and spammers as you build your brand. Now, we're gonna dive into this in quite some depth, but I've got some tips that I'm gonna share with you that will help you to hopefully feel better about it. Like if you're stressed about what if I get trolls or what if somebody spams the comments as I'm talking. I can create this video right now. What if somebody puts a negative comment underneath it? So I'm gonna share with you some of the ways that I handle that as I'm building my brand and how I navigate my thinking and my thought processes and my emotions around it because that's ultimately the biggest thing that is going to hold you back and that is to get emotionally attached or to worry or be in anxiety or fear around what if it happens because what ifs they can drive you insane. Now, before we continue, I want you to hit the subscribe button right now so that you're the first to hear about my new episodes and training that come out. We've got the how to build a brand YouTube channel which I'm speaking to you on right now but we also have the one year no fear podcast and that podcast is about being fearlessly visible, being fearlessly seen as you create your brand strategy as you go out there and you build your brand fearlessly. So if there's anything that comes up for you as you start navigating building your brand and you get nervous or you get into fear at any time, go across to the one drop channel which is the one year no fear podcast channel which is all part of one drop movement. I have two businesses, very confusing I know. So we've got one drop movement just very quickly which is to explain that now. One drop movement is for business owners and entrepreneurs that are thinking about building something that's way bigger than a business. You're thinking about creating a ripple effect.  So that's all about building a global brand, something that you as the influencer will be guiding and driving. So one drop movement is that side of things. Once you've then worked out what kind of brand it is you wanna build and what message you wanna say and how you're gonna get that out to the world, then we have how to build a brand. So I now know what it is that I'm building. Now I need to know how to go and build that as a brand. That's why we've got the two separate organizations two separate businesses. So now I've explained that. Let's get back to the training. So what we're gonna do is we're gonna dive into how to deal with those trolls if they do come up. So the first thing that we're gonna dive into is what are trolls and what do they do? And why do they do it ultimately? Well, the first thing that I wanna dive into here is that usually they will do that because they are looking for attention. They're looking to disrupt. They're looking to cause an argument. They're looking for banter. They want you to hook into it. They want you to, for you to bite so that they can then really create an argument or controversy. They wanna cause something within you. They wanna tap into your fears and your insecurities to force you to step up and start arguing back at them. I say step up. Actually, I would say it's a step down to get into that well of vindictiveness and nastiness and low vibrational energy. They want you to climb into the well with them and sit in there and get into it with them. Spammers on the other hand, they're usually just promoting something of their own. They're doing it for their own gain. So it's more of a physical gain for a spammer and more of a mental gain for a troll. So the difference between them, they are very different things. You might have experienced spammers when they'll put something underneath a post that you put out.  I get people that will usually men responding on my posts and they'll say, oh, you're beautiful. I love your smile. Can we be friends? A friend requested you, but you haven't accepted it yet. Can you, blah, blah, blah. Well, I just go through and I just block them immediately. I've got no physical or emotional or spiritual or mental connection to those people that do that. It means nothing to me. It doesn't even enter my head. I don't pay attention to it because the minute that you add any feeling to it, the minute that you have an emotion around it, the minute that you create a meaning to what it is that they've said is the minute that you're now on that low vibration with them. So stay in high vibration. You are a high vibrational, beautiful being of light that has a message to give to the world.  And whilst ever you're at that vibration, you can't afford to get into this lower vibration. Do not climb into the well with them. So something that I saw on a movie recently, we watched Elvis, the movie, my husband and I, and there was a statement, there was a line that was said and I had to pause the video and you have to pause something and really think on it and type it in, I put it into my notes. And it said this, to achieve truly great things, you'll need to make truly great sacrifices.    You care so much about them that anything else is drowned out.  So you're going to have to get used to the fact that to be visible, you will have to trade invisibility. I believe there's safety in numbers. One of the things that I hear from my members, my ripple makers master my members all the time and my brand builders is, oh, but what if someone says something and it challenges me? Well, so what? What if I'm not good enough? What if what I share isn't good enough? Or what if I forget my content while I'm in the middle of talking? The people that are on the other end, like out of a million people, there might be four or five people that are trolls or spammers, right? And what you've got to remember is that when you focus on the one and you focus on fighting the one, you're then taking your attention from serving the million. Like there's a million people out there that need you right now, at least a million people. And as you serve them, you might get one in a million. So for every million people that you serve, there's one person that if you give your attention to them, you're taking your attention off of the people that really deserve it. I once had a, I've got a great example of this. I once had this teacher who said, you've got to start using email marketing. This is when I had my design agency many years ago. You've got to start using email marketing. And I was like, yeah, I know everyone else is doing it. I know I've got to start using it. And they challenged me. They said, right, you're gonna just get 100 people, take 100 people out of everyone that you know, create a list of 100 people and send that list an email. So I went and researched the technology. I signed up for the technology. I got all these hundred people that I'd met through networking or business events. So there were people that I knew. So I felt very safe in sending them an email. So I put a hundred in there. I actually think that there was 104. I have a memory around that because my lucky number is four. So I think I added four to it. So I did 104 and I got, there were three, three or four actually. It was really interesting. Now I'm thinking on this now. There were three or four people came back and said, remove me from your list. I didn't ask to be added to your list.  Please delete me immediately or whatever. You know, and they weren't nice in the way that they said it. And that frightened me so much because at that time, I cared so much about what people thought of me that I literally, I was crushed by those three or four responses. I didn't send out another email for nearly two years because of the fear of what would people think of me if I, if I did that again. And then I was at a conference, two years after I sent this email and this is why it's got a two year timeline. So I was at a conference about two years later and Dan Kennedy, who's like the grandfather, the godfather of email marketing. He was there and he was talking about email marketing and I'm listening to him and I'm thinking, yeah, well, it's all right for you because, you know, all of the disassociations with it, it's all right for you because, you know, you're great at it and I'm not. And I was really like comparing myself to this. And then at the end, I thought, no, you know what, I'm gonna go up and ask him because he invited people to go and ask questions. So I go up and I say to him, you know, like this email marketing thing, I know that it's good for other businesses but I tried it a couple of years ago and it didn't work. And he said, all right, we'll tell me what happened. So I told him what happened. And he said, how selfish are you? And it really took me back. I took a step back, I said, sorry, I wasn't expecting him to say that. He said, how selfish are you? You sent it to 104 people. Only four of them asked you to remove them from the list. How did you serve the other 100? Shit. He said, there's 100 people that was sat there two years ago who were happy to receive it, who would have loved to have continued receiving your support and advice and your guidance on how to do whatever it is that you do in your industry. And yeah, maybe some of those, they might have got fed up with the emails you're sending and you might have had three or four more. He said, but even if that went down to 10% of that list and you were communicating with 10 people every single time you sent an email out that made a difference to them, that's 10 more lives you could have made an impact on. You have no idea what else they would have bought from you, how many other people they would have told about you and all the other magic that could have come from just those 10 people out of 104 that would have happily helped you to build your brand and would have been ambassadors for you. And I was just so taken aback by it and I thought, my God, you are so right. And I went back and I immediately started emailing people again. And now when someone unsubscribes from my email list, I love it because I think, great, you are somebody that I'm not wasting my time, emotions, energy or money on, right? You go find the person that's right for you. I'm only interested in serving those that I can make a difference to and that we're a good match for each other. And so from that perspective, I had to sacrifice being invisible and I had to sacrifice the emotions and meaning that I was giving to people unsubscribing or people saying what they were, had to disassociate myself with that because I'm not focused on those kind of low vibrational comments. I haven't got time for them. I don't know how long I'm gonna live. And if I spend even one minute focused on that, that's another minute that I'm gonna regret having taken that away from the people that really deserve it. So you're gonna have to make sacrifices, make that decision about what you are willing to sacrifice to make that change that you wanna make in people's lives. If you're gonna soar, you are gonna have to release all the baggage that's weighing you down. You cannot continue to fly and fly and fly if you're constantly having to balance with the positive and the negative and the positive and the negative and the what ifs and the, you know, how can I, you know, this is something that you need to feel like you must do. Like if I feel like I must go and make that impact, if I feel like I was born to do something bigger and greater, if I feel like I was meant to be the voice of change for this thing that I have a voice for, this message that I have inside me that is burning to get out, then I have to choose the message. And the other thing about it is when you disattach meaning and emotion from it, what you also do is you put yourself focused on the audience instead of focused on yourself. The minute that you give meaning and attachment to it, you start going inwards and you start reflecting, did I say something? Could I have done something to have offended them? It doesn't matter. If somebody is offended by what you say, that's their problem, not yours, right? It's their problem, not yours.  You can choose not to engage with them because they are doing it for attention. But if you ignore them or if you have an admin who's sitting there, if you're doing it live, for example, you can pay $5 to an admin to sit there and make sure that they're also logged into your account. And if somebody puts something negative, they can be deleting them the minute, the second that they appear, they can be bounced straight back out of that comment thread if you're really worried or nervous about it.  Just remove anything and block them if you want to. So you can remove them, you can block them. So if you are on a certain social media platform, you can take that and you can turn that into something that becomes a block, it becomes paralyzing their ability to be able to comment on anything you do in future. But the only thing with that is it doesn't stop them from going and creating another fake account or a fake profile and then doing it again. So I'm really a fan of the first tip. The third tip is you could just make everything that you do totally invisible, it can only be visible to the people that you trust and you only allow people to see the things that you want them to see. But that for me isn't an option. So in my mind, tip three is that you've got to be fearless, unstoppable, relentless, consistent in your message. Be persistent with the way you get it out. Be formidable, be unstoppable. Be somebody that cares about making that difference in the lives of others so much that you haven't got time, energy or money to be wasting on them because your time is money. So for every second that you focus on something negative, that's a second that you weren't making an impact and you get paid for the impact that you make as a speaker or a change maker, a service provider, you get paid when you deliver a service, right? You get paid when you deliver the result maybe.  If you do what I did the very first time and only time, fortunately, touch wood that somebody's ever said something when I just laughed and I was like, yes, I've got my first troll. It's brilliant. Now I know I really stand for something. Thank you. Thank you to the person that's out there that's trolling me right now. I love you. I am so grateful to you and I'm thankful to you. I feel like 10 men right now. Yes, I finally made it. I've got my own troll. And I made a joke out of it and I took the mickey out of it so much they didn't get the attention they wanted. Like they didn't get the argument. I just, I joked about it and I moved on and they never bothered me again.  There's an armor that they cannot get through. So guys, if this has been something that has helped you to think a little bit differently today if you're now thinking, do you know what? I can be fearless and I can go out there and I can build my brand and make a difference to people. Then you can follow me. You can subscribe to the YouTube channel, how to build a brand. Or you can come and join me on the One Year No Fear podcast which is over on Spotify, we're on Amazon, we're on Apple Music. Go and go into the whatever platform you use, type in One Year No Fear and you'll find me. And that's where I talk specifically about being fearless in building a brand, being visible, raising your credibility, using social media, like all the channels that you could use, the things you could create, the things that you do. It's my job, I see my job to be the change maker behind the change makers.   I hope that you have enjoyed today's show and I wanna leave you with a question. I always love to ask questions before we go. What is really holding you back from being more visible?  You can make excuses or you can build a brand. You can make excuses or you can make a difference. You can make an impact and make more income as a result or you can make yourself as invisible as possible and never make that change get to the end of your life and fiercely regret not having started now. I really, really hope that there is nothing holding you back but if there is something holding you back, I'd love to hear about it. You can either put it in the comments below this video or send me a message. If you don't want other people to hear it or to see it, then send me a message. You can contact me on Facebook Messenger. I'm Sammy One Drop Blindell or you can contact me on Instagram, Sammy Blindell. You'll find me. So if you send me a message, I will do my very best to respond. I get a lot of messages every day but I do aim, I intend to respond to each and every one. So if you've got something that is holding you back, message me about it, maybe I'll be able to support you in shifting that going forward.  I'll see you on the next show. So as you can see, I clap when I want to end things. And the reason I do that is because on the audio, it then creates a spike in the audio. So I'm very quickly able to see where I need to edit. I don't have to listen to the whole thing to find out where it is that I need to edit it because it's video. I'm looking straight at the camera. I'm not looking at myself and you can see the difference, can't you? You can feel the difference on the other end. I'm now looking at myself delivering the video. I'm now looking at the camera. So make sure when you're creating your videos that you're looking at the camera, not looking at yourself. You saw that I was showing the tips and I've got like seven, eight, nine and 10. I didn't mean to have that on there, but you know what? Perfection is poverty. I'm going to post this video anyway. That doesn't matter to me. What matters more is that I'm making the impact. Remember, perfection is poverty. It will not only keep you poor because it will stop you from getting things out there quickly and serving people. It will keep the people that you can serve poor as well because they're not seeing you. Now I'm going to end the recording and that is now going to go into, I don't need to give any feedback. That's going to, so I'm going to press return to dashboard and now I can click on past. I can see my broadcasts that I've put out there in the past. I can click on videos and you can see that my video is now preparing itself for me to be able to download it. And when I do want to download it, so if I click on those three dots, as you can see, I can download the video. I can trim it so I can even edit it in here if I want to send something out live. I can do that and I can schedule a broadcast as well.  So if I schedule that, it will come up into whatever group or whatever, as you can see, that's dealt with very quickly, right? So I've got that as a 45-minute recording that's available pretty much within a minute of me ending it. So you can see how fast it does it. But what I can do then is schedule that to go out in a group or on my timeline and it'll have live on it so it'll look like I'm live. So that's a way of you being able to create content and repurpose it and schedule it and you can be there on the other end of it, you can be typing comments.  You can be saying, you know, I'm gonna be taking questions after. So once we've finished going live, make sure you put all of your comments in the comments underneath this video and I'll come back and I'll make sure that I either create videos to answer your comments or if you've got questions, I will answer them. I promise you I'll answer them after we've finished going live. So you can then set that up so that people aren't commenting and then saying, well, why aren't you responding to my messages? So there's ways that you can do that. Right, now we are gonna go across iMovie and I'm gonna show you how to finish it off. Okay, see you there. All right, so there you go. You now know step by step, how to use StreamYard to deliver your own training. And as I said, you can record it and stream it live. So you're getting live feedback at the same time or delivering it for an audience. So it feels like you've got someone to show up for. So you could do it that way. I know that I am best when I know that I've got somebody to show up for otherwise it just gets put off and put off and I perfect things and get into procrastination. So the very best thing you can do is set a date with a deadline and either deliver it yourself or have someone to deliver it for. And when it comes to exporting your video and you've got everything done, you can download your video. You can either edit it straight in StreamYard or you can pull it into something like iMovie, which is what I'm using now just to finish off this video training. I hope that this training has been useful for you. If it has, I'd love to know in the comments below, you can reach me either on Facebook Messenger at SammyOneDropLindel. You could reach out to me on Instagram or LinkedIn. My name is the same across all of them other than SammyOneDropLindel on Facebook. So do stay in touch. If you've loved what I've taught you today, make sure you subscribe so that you're always the first to hear any new trainings that I bring up. And if you've got any questions that you'd like me to answer via video and create more trainings like this, I can answer your questions directly. If you wanna know how to build your brand, how to expand your business, how to become the master or guru of becoming visible and being seen, then do reach out. That's exactly what we do.  Take care, have a wonderful day and I look forward to seeing you on the next training, if not before.


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Hello, my name is Kandar Calumdur. I am from Turkey and I have been teaching in Mongolia as an English teacher for the students who are the level of intermediate and upper intermediate grade. It was such a honor for me to complete this international course because thanks to this course I became one of the international English teachers. I think I became a qualified teacher because before finishing this course the students in my lessons were a little bit boring and very passive. But now I learned how to teach my lessons and they became more active and participate in my lessons. I would like to thank you for providing this course and also thank you very much for building my horizon. As an English teacher, thank you very much. Bye.


Welcome back. Now, time has come that we start discussing different contributions to molecular partition function. Having connected canonical partition function with almost all thermodynamic quantities. Now, we will start appreciating how these canonical partition functions take up the shape once different contributions from the different degrees of freedom of the molecule start coming. So, therefore, in this lecture we will now talk about the molecular partition function and the different contributions which affect the value of molecular partition function different modes of motion make contributions to the energy of a molecule. What is the meaning of this statement? So, far we have been talking about monatomic systems and we have been discussing that monatomic gas for example, gas consisting of single atoms the constituent atoms will have translational degree of freedom and will have electronic degree of freedom and we have several times discussed that the electronic contribution under normal conditions these are very less usually equal to degeneracy of the ground state and the major contribution comes from translational part. If it is a diatomic molecule now the molecule can rotate the molecule can vibrate. Therefore, the rotational contribution can also come in vibrational contribution can also come in. Therefore, the comment says different modes of motion make contributions to the energy of a molecule as follows for any jth state the energy of a molecule is equal to the energy of the molecule in the same state due to translational contribution the energy in the jth state due to rotational contribution energy due to vibrational contribution energy due to electronic contribution and if there is any type other type of contribution that can also be accounted for. And we also know that the molecular partition function is defined as summation j exponential minus beta E j ok. Let us substitute now that means now q is equal to summation j exponential minus beta and I will have E j translational plus E j rotational plus E j vibrational plus E j electronic right. So, translational rotational vibrational electron summation for all over these states I can separate these summation for individual contributions mathematically this is permitted. So, that means I have j I can sum over all translational state summation j exponential minus beta E j rotational then I have summation j exponential minus beta E j vibrational. Let us include the last contribution also here summation j exponential minus beta E j electronic. And now recognize each one first one is q t second one is q r third one is q v and fourth one is q e. The overall molecular partition function is equal to translational contribution to molecular partition function multiplied by rotational contribution to molecular partition function multiplied by vibrational contribution to molecular partition function multiplied by electronic contribution to molecular partition function. I want you to pay attention to energy expression and the molecular partition function expression energy is additive due to all contributions. Molecular partition function is multiplicative a very important point to be noted when you write energies this is addition of translational rotational vibrational electronic, but when you write the molecular partition function it is multiplicative translational contribution into rotational contribution into vibrational contribution into electronic contribution. What we have is that q is equal to q translational multiplied by q rotational multiplied by q vibrational multiplied by q electronic. So, therefore, when we talk about any thermodynamic quantities for example, u minus u 0 is equal to minus del log q del b tau at constant volume. We have derived this equation now for distinguishable or indistinguishable molecules q is equal to q raise to the power n or q is equal to q raise to the power n by n factorial. You will use one of these equations and we have already shown that in both the cases whether you use this the q raise to the power n or q raise to the power n by n factorial it comes out to be minus n by q del q del beta at constant volume. Now, so far we have been considering q is equal to qt because most of the problems that we dealt with included monatomic systems and if it is diatomic, triatomic, polyatomic then we need to consider rotational vibrational and electronic contribution. In that case q will have to be multiplication of the molecular partition function which are translational, rotational, vibrational or electron. Similarly when you talk about entropy or you talk about Gibbs function or Helmholtz function or enthalpy you will have to first analyze whether the system involves translational contribution only or the system involves other contributions also. Now, monatomic for example, I will just take helium gas argon gas. Diatomic is I will take iodine, hydrogen, bromine, O 3, H 2 O and then multietomic there can be many examples let us say CH 3 CH 3. So, when you are dealing with such systems you need to make a careful choice when you connect q with q. Here if you are dealing with a monatomic that is helium argon then only the translational contributions will come in. That means here you will mostly worry about translational and of course, electronic. We already discussed that electronic contribution is very small. When it is diatomic now you will have translational, you have rotational, you have vibrational, you have electronic. Triatomic, translational, rotational, vibrational, electronic. Multietomic, translational, rotational, vibrational and electronic. And you also need to make a choice of whether the connection of q to q involves a 1 by n factorial factor or not. Translational contribution to partition function we have derived the expression earlier. When we talked about the movement of a particle the movement of a molecule or atom in one dimension. And remember that at that time we derived this expression q x is equal to 2 pi m over beta h square square root into x where x is the length of the container length of one dimensional container. In this expression m is the mass of one particle one particle as discussed earlier. If it is hydrogen let us say H 2 then it is going to be 2 divided by Avogadro constant and you convert into kilogram. H is Planck's constant beta is expressed in terms of temperature which is equal to 1 by k t. When we derived this q x is equal to 2 pi m over beta h square square root you can write into x you can write this is equal to x by lambda where lambda which is equal to thermal wavelength because its units are in terms of length. Thermal wavelength which has the form beta over 2 pi m square root into h or beta h square over 2 pi m or h over square root 2 pi m k t any of the form. And we already talked that lambda has dimensions of the length. So, q x was written as x divided by lambda. We had this expression by using which the molecular partition function for a particle for an atom for a molecule can be obtained which is free to move in one dimensional container of a specified length. We then also discussed the translational partition function of a particle which is free to move in two dimensions. Two dimension means the container will have two lengths x and y where x and y can be different or x and y can be equal if x is equal to y then it becomes a square. So, in that case the partition function q x y will be equal to 2 pi m over beta h square square root where x into x and y which is equal to x y over lambda square right. And this term will actually come twice x y over lambda square where lambda what is the meaning of lambda we have already discussed. And the meaning of this m h and beta are usual. So, if you are now considering that a particle is free to move only on a surface only on the surface two dimensional surface. And the surface can have different values of the lengths that is edges x and y or it can be having same value if x is equal to y it becomes area. So, in that case if x is equal to y then this has to be square and x y if x is equal to y then you can use area area of the surface that means, if you were to deal with a particle a molecule which is free to move only on the surface then q x is equal to area divided by lambda square. And now if you then move into three dimension then in that case then this has to come three times and you have x y z that means, x y z divided by lambda cube x y z is equal to volume divided by lambda cube where lambda is thermal wavelength. And the value of thermal wavelength can be calculated from the knowledge of mass of the particle and from the knowledge of temperature. This is translational contribution translational contribution which we write as q t is equal to v upon lambda cube depends upon the volume depends upon lambda that means, if the volume of the container is large then the value of translational contribution to partition function is also going to be large. Obviously you know when you go back and try to connect the energy levels of a particle which is free to move in one dimension two dimension three dimension those energy levels are inversely proportional to the length of the container E n is equal to n square h square over 8 m l square. So, if the length or edges or the volume is large that means, energy levels are closer to each other therefore, there will be more population of energy levels at a given temperature at a given temperature there will be more thermally accessible states. And that is why when you are talking about a particle which is free to move in one dimension which is free to move in two dimension or which is free to move in three dimension. And if the dimensions are large then the value of the partition function is also large because the energy levels are closer to each other. Similarly, you can also comment upon the effect of mass of a particle on the value of translational contribution to partition function. Obviously if the mass is higher then the thermal wavelength is going to be small if the thermal wavelength is going to be small then the value of molecular partition function is going to be large. So therefore, when you need to comment upon what is the effect of temperature or what is the effect of size of the container on the value of translational contribution to partition function you should be able to discuss in terms of energy levels which depend upon the length of the container. And also in terms of the mass of the particle atom or molecule which is under consideration. Therefore, when I talk about the overall molecular partition function which is the product of translational, rotational, vibrational and electronic contribution. We need to obtain translational contribution and multiply it with the other contributions the rotational contribution vibrational contribution or electronic contribution to the molecular partition function. By now we have discussed the translational contribution to partition function. Now in the lectures ahead we need to discuss the rotational contributions and vibrational contributions. We also will need to discuss the electronic contributions, but this we have been commenting upon from time to time that the electronic contribution to the molecular partition function can be obtained from direct summation method that is q is equal to summation j g j exponential minus beta e j. When we started our discussion on deriving translational contribution to partition function you remember that we started with this expression. And then we talked in terms of the energy levels of a particle or a molecule which is free to move in one dimension, two dimension or three dimension. And eventually we came up with an expression that q t is equal to v over lambda q for electronic contribution to partition function. Since the order of energy levels is like translational then rotational then vibrational and then electronic. Electronic energy levels are far separated. Therefore at room temperatures not many electronic energy levels will be occupied. And that contribution can be obtained from the direct summation method. So therefore in addition to translational contribution we should now focus on what are the rotational energy levels, what are the vibrational energy levels of a system. And here again we will go back to the concepts that we learned from spectroscopy that is the energy levels of a rotor. And when we talk about a rotor the rotor can be a linear rotor or the rotor can be a non-linear rotor. When we talk about the vibration there can be linear molecules there can be non-linear molecules. And therefore the vibrational degrees of freedom or the number of normal modes of vibration will also depend upon the type of system that we are dealing with. All these details we are going to discuss in the lectures which are coming up ahead. And therefore it is very important to have a continuity in this discussion that is after having discussed translational contribution. Now we will discuss the rotational contribution starting from the discussion on their energy levels. But that we will discuss in the next lecture. Thank you very much.


is the executive vice president and it really runs all strategy and business development M&A I'll call it okay right did the archivist acquisition right wasn't that you and really responsible for the day today right and that was sort of your you kicked it off and and you sort of had the team really execute on this congratulations really great great announcement get nice and close to the mic have how much coverage I mean did you guys get into the 3d scaling and yeah it's been great and we had a lot of analysts on so ESG was on IDC Ray Lucchese David floor talking about 3d scaling and the differentiation there and then go over 5,000 views in here so it's over our normal benchmark of 10x of the physical event size so the content cloud got a lot of play yeah you know real different people I mean were people able to link that together in terms of the foundation elements of the infrastructure and infrastructure cloud and virtualization today that's one of the key ones that sometimes I mean some people may or may not understand is if you don't have the virtualization layer for the infrastructure not just at the server side but down at the stores layer you can't really do a lot of these other things and so if you can't heterogeneously virtualize down below and I think hopefully you heard it from our customers today that data migrations being able to dynamically move data around without interrupting application that's where it's at I heard that siloed message to the application siloed data siloed that was loud and clear the software was a very interesting stat I think you had it up on stage you said that your business has changed yep can you talk more about that because we want we drilled in with Jack a bit on that he elaborate but I wanted to get your opinion on that since you quoted it the thing was over 50% was your revenue number or right yes yeah so seven years ago our software and services percent of our total company revenue was 20 probably 23% of our revenue and so that's pretty low and you know if you think about it right the heritage in terms of the lighting product and the high-end hardware selling gear sound gear right and that's what a lot of people are doing say seven to ten years ago today it's 45% of our revenue 46% of revenue depending on how you look at it and we're looking to get over 50% here very quickly and it's more matter of the software is changing and leading and kind of changing the dynamics in terms of what people want to buy and so it's the command suite is just as important today as the virtual storage platform that we're talking about today so it's kind of the the combination here and that's really you've seen it in terms of our mix of business just because we're really focusing on that customer problem and if you could simplify the the pricing model a little bit get to more of an on-demand model that number should explode correct correct and we are we're actually simplifying that quite a bit here going forward yeah good that's great so I mean the other big message that we heard was the the content cloud you know and and that comes back from the archivist acquisition as well as the some of the partnerships you have with guys like blue arc that's different right I mean especially at this scale right you know you really don't don't hear that you used your thinking about Hitachi is OLTP right right so talk a little bit about that because you were heavily involved in that strategy sure working on it just didn't fall out of the sky yeah no so we've been working on that for years if you look at it you know the we work in the I mean we talk about petabytes today which is not a funny word and exabytes is not as funny a word as it was before and zettabytes is now not as funny a word as it was a few years ago you know what a zettabyte is he explains this is the UNC world a thousand yeah a thousand billion yeah right but um so I the big premise that we have and we actually have some very leading edge customers that are deploying this today is in the future everything's going to be looked at as an object everything and even over time you think maybe even a row in a database will be looked at as an object how many objects is it going to have to manage that's a lot of lobs it is I mean if you start looking at it so if you start talking about kind of the unstructured data world the semi-structured and even some of the structured over time you're going to have to have a common kind of normalization layer on how do you actually manage those objects and so what I find most customers kind of the the the phases that they're in right now is most customers either own the unstructured data problem or are about to own the unstructured data problem like so all the file servers are owned by the business units and so either they don't care about it now or pretty soon they actually care a lot about it and so the the content cloud is a whole idea how do you actually manage at the core and do all the services there and you kind of have to so we have some customers we have a leading edge healthcare company in in Europe and actually they have their billing systems so structured stuff as well as all their unstructured all the radiologies pack systems etc all normalized at our layer and then they can actually do all the contextual stuff down there because the amount of objects you need to manage are so huge and this is where you start changing from the petabytes and exabytes language to how many billions of objects you have to manage I think I was I mean I think I was really impressed how you guys positioned the content cloud because it it was good marketing in the sense that content cloud takes away the structured feel of content being everything right so the content is content right so it's like it kind of gives me this Facebook image like I know there's everything's in there yep but it's not like oh I did my email right is my where's all my email content so it just gives me that in that feeling of of transparency to the data and I think no one's ever done that I'm not I'm not seeing anyone actually put a stake around saying hey content cloud it's just everything yeah now don't worry about it yeah which kind of brings up the whole siloed app problem which is a huge issue right now well it's it's a siloed infrastructure like silos of storage and you have silos of apps and so how do you kind of help bridge those two worlds together the other thing I was really impressed with is the 3d scaling because you know scaling up everyone knows that you just throw stuff at but the scaling out no one's been talking about scaling out even some of the best research is working on that distributed mindset and the scaling deep great tie-in scaling out how real is that right now and where are you on the roadmap to scaling out what do you mean well most people I talked to about scaling up they get that scaling out it's like okay the more distributed content I have everywhere yep and not knowing who caring what partition I send it to are you thinking geographic distribution geographic data centers geographic servers I've got a piece of content we'll get in 1080p video yep just throw it out so it just goes somewhere in some tier right now it's just out there but I gotta discover it got it so that's distributed it's round trip times involve all this yeah okay it's math yeah it is it's not easy yeah yeah no no no and a lot of people to figure that out right so tell us about that well so when you look at the virtual storage platform when we talk about 3d scaling we're talking about kind of more of just how do you scale at more the block level okay and then how do you then link to the content level over time so what we have today is actually all of that stuff on the truck at the block level we need to take it to the next level in terms of the content for the content we have a lot of and that's a big growth part of our overall business but we have a lot of use cases for that the thing that we're actually working on more now around the content cloud and Jack didn't have a chance to get into a lot of detail but the analogies around old TP transaction systems and data warehouses actually exist now for the content world as well I don't know if Jack talked about this or not he didn't he didn't but I've heard him talk about it before yeah previous snw he talked about it yeah but it's a you know if you take that analogy old TP transaction systems you need to keep fast and what you fast and lean and mean and then you think about reserve for the most high cost performance mission critical whatever you need to do for processing right and you need to keep it fast so what did you do okay well you strip out a record put it in a data warehouse it's your immutable record you want to keep things fast and then you want your your warehouse to actually then feed your data martin your bi and your analytics take that analogy to filing content you want file or nas or whatever the heck you want to call up file protocols just go do what it does is file processing right so if you want high file processing scale out imaging whatever you need it to do that's that your oil TP your content cloud is your data warehouse for unstructured data yeah so this is why I like your vision because you're not saying you have to own the database yeah you're saying let's let's manage it let's manage that information and that's again unique everybody's trying to own everything he's doing out of the stack and yeah oracle open world last week and you know serious owner we own everything closed our chips our servers our storage our database and say look let's just manage the head customer to manage it and some products to manage it and let's be inclusive let's be able to plug in there's no openness at oracle open world there's actually closed world or closed world you know so that's what people are saying it's openness is a big message you guys have that you mentioned that again so tell us more about that where's that going in terms of the development cycles and are there any entrepreneur opportunities out there that in your perspective you see any white spaces for entrepreneurs sure yeah I mean so that's been our heritage around openness right you think about standards even back to smis or any of the older standards as well we've always been embracing those so um I think you'll continue to see this be open I think that's really if you look at it you have to be horizontal and you know if you think it's interesting um some people still don't believe that we virtualize heterogeneous storage environments today which I find very funny we've been doing it for years but you can imagine the tough strategic discussions we had say seven or eight years ago around we're a storage company so we're gonna lose business if we do this so like we're a storage company so how do you get good decision well it ended up being a great decision but if you think about it's almost like the two decisions that were made say seven eight years ago that were really critical that was one the other one is where should storage virtualization live you guys remember the whole yeah it should be the network of the controller and the network and the controller and we really thought back to what's the key customer challenge in the in the network it causes more complexity right more points more all of that if you put it in control it can be very simple you can turn it on do whatever you want to do with it and then the other one was more matter of we would love for everybody just to only buy from us we know that's not reality right you have m&a's even if they love what we do you go out and you know um Lloyd's buys h boss okay well we're it's just it's life right so I think those things those things are actually um have been a key part of even oracle won't own all the world it will want to but the question is is how much will customers really want to give how much of their it budget whether they be willing to give to an IBM or an or I don't know the question of this but you know I hear these from customers and it's not just a support and maintenance and pricing issue I think it's just more matter of share wallet yeah and it is the mother of all lock-in I mean I mean at at VM world you heard Oracle customers complaining that they would basically charge that when they virtualize Oracle they would charge them licenses on a on a VM basis you can't do that and we're oracle we're going to do it and the VMware executives on earlier uh prog tell you know talks about transparency living in a day now where it wasn't like Microsoft in the old days it's a lot more vendors involved and what we talked about was is that openness is ultimately where the people are innovating so when you see openness they're not afraid to say hey we're open right so normally when you see open you see innovation and when you see clothes you see protecting track the rents out of my position yeah and those kinds of good margins for a while so so you know sure to me when someone says I'm open actually opens the covers right they're actually not afraid and they actually are doing innovation yeah that's kind of one of our little acid tests we talked about how open are you yeah well we're open well show us open and I think our partners probably did a very good job today yeah talking about kind of how open we are and I think it's really around the respective ecosystems right it's not just our ecosystem it's also working within theirs and you know if you look at it and I think what you'll see with the vsp as well is how much more do we help enable the server virtualizations it's amazing to me a couple stats I just read one was uh they're forecasting that customers will spin up 80 to 120 million virtual machines in the next 12 months 80 to 120 now again it's a bunch of different forecasts who knows if it's exactly even if it's a quarter of it there's a lot it's a huge huge amount way more than physical and what's interesting for me and I travel all over the world so even talking to customers in more remote areas it's amazing to me how often customers are saying my default standard on the server side is you will be virtualized and you need to have a business case the business and the application guys need to have a business case onto why not and let me tell you you think that that's a big big shift that's a line in the sand it is it's a total line in the sand and you know you think about it like DBAs you want to see their spindles and their servers and I mean you think about that world that we've lived in forever the gala runs at SAP it leaves nice droughts probably yeah right it wasn't an easy decision for them to correct to virtualize and so I think if you look at that that's just going to continue to kind of go throughout the whole so we living in that virtual world tell about the culture that that impacts it within the IT organization it's a cultural shock huge I mean I'm used to having my siloed organization absolutely network guys app guys you know yeah now virtualize it is it is what do you hear from customers when you when you you know is it the blunt instrument over the head carrots sticks and carrots I mean how do you motivate well I think at least on the server version section my my opinion is just more the cost savings are so obvious the cio is going to force it down and that's kind of what you see there in terms of how the organizations are changing you get all kinds right now I think it'd be very interesting to see kind of you know how we come in pattern you're seeing not not yet not yet you know it depends on how distributed or centralized they are I see more centralized organizations certainly today than I did three years ago but the question is more matter of your point around siloed for storage and networking and we're seeing I mean we're the pattern we're seeing is chaotic it's really not the only consistent thing is it's coming yeah exactly but what's the best model and I don't think that that's and some of the some rogue organizations where you have you know mutants going on somewhere it's a cio is getting shafted by the guys underneath or the cio is going down saying you got to do it yeah all kinds of POC is going on red herring so it's it's really crazy yeah yeah talk about day were you seeing the same yeah I mean I mean I think that I think you're right there's a there's a class of customers saying no more silos right they're busting the silos and but it's in pockets right there's no there's no clear trend that that we can discern it depends on industries sure like you say the culture of the distributed nature of the organization I wanted to talk a little bit about the whole m&a activity we've just seen some sanity we you know we had three power on last week at open world they were all smiles for some reason I can imagine why yeah so what does that all mean to Hitachi what's your what's your angle on the whole m&a well if you look at I mean I think and Jack did I think a pretty good job about talking about it today is our strategy is very integrated so first and foremost you gotta be integrated second it's gotta be open so I mean you take that as a premise and m&a for us is to complement a strategy m&a is not a strategy right and I'm not placing judgments on that it's just kind of that's how we look at it every company is different every company is different in how you want to implement it and but for us if it's got to fit into that integrated strategy and so for that we're going to be very selective you mentioned archivist great that's going to be a core part of that content platform we picked up some IP of a company called Periscale yeah and so you know how does that fit in as an ingest engine to help with the filing content in the content club so I mean it's for us it's all about making sure it fits in an integrated strategy and make sure it's open we are pretty clear about how far we want to go up or not want to go up just because we aren't interested in creating more and more silos or I'm going to own the whole stack or I'm going to compete with everybody in their brother or whatever so you weren't tempted to bid on three bars that was your domain right right so uh you know it is what it is but uh it's interesting everyone has your answer there well yes I have plenty of opinions on that anyway so it's but integrated and open are the key ones that we that's the filter that we use in terms of any m&a strategic partnership or build decisions that we do well I think the other thing too is that you know we hear a lot of talk about big companies getting acquired you know uh netapp CEO uh uh tom jorgens and his predecessor dan wormanhoven frequently had to say well here's why we're not going to get acquired and you hear a lot and joe tucci does the same thing you even see you gmc people talking to get acquired you don't expect the tachi's going to get acquired you know 97 billion dollar company right so it's not as though your force your hand is forced to go acquire because you're taking a defensive approach and that just doesn't play into the equation at the same time do you do you feel like sometimes you've got to be tempted to to play in that game and protect some of your your assets well i mean you again you have to pick and choose i think we're what's important and what's not i mean if you look at what hp wants to do our ibm they all have very different models right i mean ibm's models all around analytics and software and that's a big shift for their business since five seven years ago which is all about services um hp is all about the infrastructure and they have some pretty big pocket books right i mean you look at even hp and del and you know michael del is obviously a pretty aggressive kind of guy they have about similar cash on the balance sheets but if you look at the assets and the enterprise value it's probably five x the enterprise value is at hp relative to del so even they have limits in terms of how much they'd be willing to pay for certain things so um you know my take is it's it's a it's a swing of a you know we're in this consolidation phase we'll continue in this consolidation phase i expect more macrophies intels you know the next rumors that are all out there about different storage companies that will continue the real question is we'll be sitting here five years from now and will we see that trend continuing that way or will we see okay well now we'll see more of this divestitures in terms of figuring out where the best of breeds and well and the big the other big thing about otachi is you guys invest you got a big r&d budget correct synergies across the organization that a lot of companies just don't don't have a lot of companies have to go acquire correct you know for a variety of reasons and seems like you got you got patient capital there we do in the innovation you had talked about that before but the four billion dollars that we do i think we invested last year just alone on r&d but that innovation has is the heritage right so that's how you can continue to do that and have some great solutions like the vsp and command suite talk about talk about a question i want to ask you talk about the marketing i mean otachi this event is really kind of is a statement event yeah because have a lot you know you have your heritage out there the drums are beating you come before you came out in stage you know you're not hiding from that but you're not known for being super aggressive on the marketing front but this is a pretty big event well is that a is that a tone you're setting or i think so i mean we're not a marketing company and it's okay because we're going to market you we're going to market your product correct exactly and i think that's the big distinction you probably seen from us or will continue to see from us is basically we're a great product and technology company we have thousands and thousands of customers that love what we do so our jobs just get the word out right and so i think if you look at what you'll see more and more from us is again we're not a marketing led organization we're a product and technology company and marketing will play its role and so i think what you'll see more and more and today i thought was the most valuable for me is listening to the customers listening to our partners but you know getting the customers and all we're doing is a good marketing event it was a pretty good marketing yeah really good marketing event yeah yeah and but for my standpoint it's how do you actually just get the word out and and from my standpoint it's the we have so many great customer testimonials and just so many customers i don't know if you listen to a bbnt in there or whatever i mean they just we were broadcasting it live yeah they love what we do and i mean from that standpoint just how do we continue to get the word out and for us the best marketing we have is just reference selling just go talk to so-and-so go talk to this you know we've got so many different customers that most people don't know just go talk to each other and find out what works and what doesn't and that's a big change five six seven years ago you didn't see that kind of reference marketing at an hds event yeah exactly you talk about the customers what we can't really say this cio from some large bank sure yeah and now you've got them on stage exactly you know so that's that's your and that's testament to the fact that your product does what it you said it would do right and that's again that's our heritage too around just the transparency and not a lot of exactly shipping today yeah we're just that's kind of our culture and so we're kind of not the not a bs type organization it's all about just kind of let's go out there add as much value as we can we'll tell you what we know what we don't know here's how we think we can add value for you and then we're kind of actually even surprised and amazed at even some of the use cases and savings that some of our customers have i think i mentioned that over 85 percent of the customers that implemented our virtualization solution got a payback in 18 months or less i mean like shocking from you know this is an independent third-party company that went and did that for us and i was like wow that's a pretty big statement let's talk about customers for a second for the folks out there who you know who are getting to know you guys you know through this broadcast that might not have known the inside baseball if they if what would you tell them and said when you if you talk to a customer what would they if they talked to a customer what would the customers say about the toji to them they asked if they asked a customer hey you were with a toji what are they were like working with um so i've had customers actually to talk about some of their experiences so i think at the end of the day they talk about the people they really would i mean which embodies the culture and all the hitachi spirit but i think just in general we had a customer that had a flood in southern california here a couple years ago and he was speaking at our customer council and just talked about basically how the first people on site were the folks that were supporting the hitachi environment they were the last people to leave for three and a half days and they were not just focused on the hitachi stuff they were focused on just helping the cio get back up and running i mean they're out there sweeping things or i mean they're doing all kind it's all about kind of going above and beyond a commitment is a commitment and that's kind of really from our standpoint i think if you look at our core it's all the people that just kind of make a great organization and it's fun it's fun very loyal i mean and it's just um it's a it's a great company to be at and the fun thing for us is we're you know we're doing well in the marketplace we're growing you know business is good business is good and so that's from that standpoint it's a you mean a good product you get the word out now you got word of mouth networks with twitter and all these kind of you know transparent communication exactly yeah that's great it's great we're here with brian householder uh... senior vice president executive vice president that uh... the tachi data systems brian was great having you in the cube thanks for your time thank you so much for you appreciate it thank you so much guys thanks guys


Musty Wallace, look I took you. Prison stomach, prison stomach. Sorry, he's just in time, so it's the way the Moodles and Noodles worked on his stomach. He shits everywhere we go, that's unbelievable.  To be continued...