I would like to thank the organizer of the session for letting me present the results of what is, what was my doctoral research within a bigger AHRC funded project on Tripoli amegasites in Ukraine, looking at the possibility of talking about early urbanism in old Europe. The title, I changed slightly the title of my presentation compared to the one in the program to give myself a bit more options, so early cities or mega villages or neither and to add probably more inputs to this to the discussion. What my strength of research within the project was to look at the wider contextual settlement dynamics across of what we know are Tripoli sites in the territory of Ukraine. I will start with a brief introduction to the Tripoli cultural complex cultural group, whatever you want to call it, for people who are not familiar with it. So here's where we are, this is the broader distribution of the known Tripoli sites within the modern Ukraine and this is a close-up to show a bit of the environment where we have these sites, so the majority sits in the mixed forest step zone in central Ukraine and this is a bit of the environment, so we have open landscape and forested wooded river valleys. The chronology is based on pottery typology and this is the breakup of the different phases and during this later period we have the development of these mega sites, so from phase B1, B2 to C2. A bit of material culture, so we have painted pottery and figurines, sorry I forgot to put in some picture of Flint's but we have stone tools as well. One key cartridge is dwellings, so these are two reconstruction of replica houses that we built in the village where we worked and burned because that was a practice common and found across the whole Tripoli world and two weeks ago we went to excavate it but we don't have the results to show you yet. And this is the most interesting or one of the most interesting feature of Tripoli cultural complex, the development of this massive site up to 320 hectares in Talienki and Maidenesk, these are the two biggest ones and these are the results of extensive geophysics done by our German colleagues from Kiel. Our project focused on the site of Nebelivka, which is phase B2, this is the chronological range and this is the result of our geophysics, this is the first completed geophysics plant of Tripoli site, mega site. We did a number of test pits trying to collect samples to have an internal development of chronological internal development of the site but unfortunately most of the dates fall into a plateau of the calibration curve, so 80% of our dates are statistically indistinguishable. Hence we started to develop a theoretical model for the development of this site. My contribution was to trying to use the whole range of settlement dates that we have, the data collected from a publication in Cyclopedia of Tripoli site published in 2004 and after a process of cleaning and data cleaning and checking and georeferencing I come up with an overall distribution of almost 500 sites. So line of investigations, well the research question, trying to understand these mega sites, I try to see if there are agglomeration, aggregation or early cities, mega villages or neither. Where they are located and why, how their appearance influence the overall, the Tripoli settlement patterns, appearance development and demise, so how they impact on the overall settlement pattern. What is their spatial relationship with other coheval settlements? How many people were living in a mega site at the same time and what is the impact of people living in the mega site in the local environment? And then we can start talking about social catchment, see what's happening in the micro hinterland and in the mega hinterland, so where people are coming from. And then we can discuss about the social implications of living so close together. So mega sites where are defined by size, this is a plot representing the sizes for all the 499 Tripoli sites and traditionally the mega site has been classified, defined the one over 100 hectares and this is in the Belifka, the site we're working on. As you can see the size is one of the main characteristics for the definition of mega site because they're really outliers compared to the coheval settlements. So definition by size and by shape, so these are some of the latest results on the site of Tallien, Kiev, Medenezko, Dobrodovi and Nebelivka. So one of like the shape of mega site usually entails a few rings, can be from two up to nine probably Medenezko of circular rings of dwellings and radial rows leading to an empty center. These are other examples taken from the satellite imagery of other mega sites. So they're quite recognizable if visible on satellite imagery and you can see the shape is quite similar. We also have Tripoli and non-mega sites of course the majority are non-mega sites where you still have a hint to the structure of circular structure with an empty space in the middle but the scale and the planning is quite remarkably different. So first of all let's see where are these mega sites within the overall settlement distribution and we can see that the majority are concentrated in the southern book near Per Interflug and we have some later ones isolated let's say isolated not in this area but the majority are in this territory which was known also in the earlier since the earlier phases of Tripoli so if we compare the distribution of mega sites with Tripoli A phase we can see that this region this territory has been colonized since the earlier phases of Tripoli. Why they are there? What I try to do is to see whether there was a settlement you know there were locational strategies the locational strategies of mega sites were different from other coheval settlements and I tackled it in this way performing a logistic regression of site locations of all the Tripoli site locations against four major independent environmental variables and we saw that we checking at the p-values we see that there is a correlation but if we check if we check the location of mega sites against the location of known mega sites and the dependence of it against the environmental variables there is no correlation so that means that the reason why they settled they developed the mega sites in that area probably is not is less to do with the environment but more to do with a social sphere. What is the impact of the development of these mega sites? This is a Gini coefficient done on site size per phase so AB1B2C1C2 and the central phase where we have the development of mega sites the size variability is quite stable so we can that shows that you don't have a development of middle tier settlement so we don't have like a development of a settlement size hierarchy so we have smaller sites and big sites and that's also demonstrated by if we plot the number of mega sites and the number of coheval sites which increase linearly so we don't have a movement of people in mega sites and abandonment of smaller sites but both grow. What is this partial relationship between so what is what level of centrality we can define for mega sites against smaller sites? I perform the global morons eye cluster analysis to see assess what scale the mega sites become outliers within with at what scale they become outliers and center of a neighboring cluster so as you can see for both major the major phases of Trupelia mega sites we have site clustering at a hundred kilometers so within a hundred kilometers a mega site is statistically a high value in the size the size size size wise so if we define a hundred kilometer if we can take a hundred kilometers as you know a scale at which the mega sites become central sort of central places for people and we model a catchment area of people from coming from up to a hundred kilometers and compare the number of dwellings per mega sites and within and for each catchment of a hundred kilometers per mega site we can see a constant ratio where you have that people coming from a hundred kilometer can feel up to half of the mega site so this mega site can fit a lot of people two minutes okay we have this okay so if we take Nebelivka for instance as case study as comparison of this ratio between number of dwellings of the of the mega site compared to the settlements for evil settlements we can see that the development of what what I model as early neighborhoods within the mega site so the number of dwellings of of these neighborhoods is comparable to the number of dwellings of the the overall number of dwellings of coheval settlement so everyone coming from these coheval sites can fit within what is more or less half of the full plan of the site what is the local the human impact on the local environment this is a simplified like a sort of user-friendly version of the Poland sequence and we can see that if you compare if you compare it against the lifespan of Nebelivka we have a very little human impact compared to previous and later phases so if we if we model a permanent population living in mega in the belief that we can't really have this sort of signals to conclude and to try to bring everything together a piece of evidence together we can see a confluence of people coming from up to a hundred kilometers both to the mega cluster the southern southern in the flu and to the the other mega site outside the outside the mega cluster we can see a definition of neighborhoods and quarters probably in a sort of bottom-up way because we don't have in the archaeological records assemblages between across the different dwellings are pretty similar we have a definition of a built-up area dwellings and also a built empty space in the middle we have people living together for a few weeks socializing living very little little in having little impact on the local environment returning the next year relying on solid structure this is one of our replica houses after two winters and two summers with no maintenance and then more people coming the site develops until and expands neighborhood shifts until the scalar stress is unsustainable and people move to other mega sites we also have quite an overlapping overlap chronology for some of these mega sites so we might have more than one mega site active what we still don't know is why they left and we still have to understand is why they left the mega site we still have 200 years almost 200 years of pottery production to be a potter production after the abandonment of the last mega site and this is for future research and this is the very last slide few key concept for the discussion so we talked about social aggregation agglomeration even urbanism I think we have to consider the whole because most people in special interpelia studies focused on mega sites but nobody really look at the wider landscape of settlement so how central where these places we can talk about mega hinterland social catchment so how many people and where the people coming from we can propose a bottom-up developments of mega sites of what Jenny the call of cooperative units of people collaborating and that is and that is can be explained with sustainability so if people come together in a bottom-up way for a short time periods throughout the year so seasonally this can be more sustainable because you don't have to keep people together permanently and you can that could work without an authority without a social organization and then as you said centrality and scale of mega sites and the importance of in-build empty space so maybe I this is still a questions maybe we can talk about the development of urban like identity so probably not a city not an urban space but an urban identity of people coming together and developing closer social interactions thank you


A little bit more than, I'm recording sorry, thank you for starting that. So we'll start with, with some quick introductions. So, I'm Michael Hernandez from Just Tech, my colleague, Tim, Alkenfeld is joining me on this and on the panel helping us with this is Charnell and Carlton. So Charnell is a consultant but has worked directly with legal nonprofits in the past and Carlton is working directly currently as an IT director for legal nonprofit in Texas and is Carlton very active on the LSN TAP listserv. So I'm sure if you've, if you've read any of the postings emails that are on there, you've definitely seen him respond to questions that have been posted. So he is on this call just nice sometimes to put a face to the name, especially someone that has been as active as he is. So the topic for today is cybersecurity training for your staff. This is everyone that's, that's on the panel.  So, you know, if there's anything, you know, post this webinar that you would need, you know, have questions for with, you know, like some additional information. I'm sure any, any one of us would be more than happy to, you know, to help answer whatever questions that you have. And, okay, so some of the topics, you know, that we're going to discuss. So why, why, why security awareness training. We're going to talk about the, you know, some of the methodologies of frequency, you know, how to reinforce supervision, talk, you know, show a little bit about costs and implementation and onboarding, because, you know, cost is important on, you know, and on if you're going to do it or not. So we, you know, thought, you know, including some information on there would be helpful. And if time permits, there are some other areas outside of training that, you know, we just wanted to sort of touch on related to security that we thought was would, you know, be worthwhile discussing.   But I think the biggest sort of takeaway there is, you could spend a lot of money on security and have different systems and policies in place to help secure your data.  So that's really where sort of the training comes into play and helping them, you know, sort of understand. So, you know, how, how, how are these people trying to get my information and why and what are the different methods that they use, you know, education and knowledge is key. So if you have that information.  Okay. So, you know, having that that knowledge of how they're going to try is going to help. I mean, I'll tell you the ways that they do things are getting more sophisticated they're very targeted. You know, especially, you know, when they're using social engineering, even with, you know, to give you an example of how they work around systems is if so, you know, in the past, if they would send you a link that was bad and you had a good, you know, email security in place, they would be able to, you know, they would know, okay, this isn't this is not a link that we want to sort of allow. And what they're doing now is they'll send an email with a link that's to a legitimate place.  And then on the back end, redirect that link. So the link where you that was going to originally take you now forwards you to another site. So what that does is it allows the email to get through and not blocked and then now on your computer. So then when you click on it, it then now really takes you to where they want.  So this is where the training, you know, really comes into play and getting people to understand, you know, Oh, someone sent me a fax. This is not what I normally see. I shouldn't have to enter in my, my username and password for Office 365 to access, you know, something that is not on our system. So, you know, understanding all of that is important. And I go to the next slide. Okay, so here, here's where I'm, you know, the rest of the panel is really going to start sort of. Sort of, you know, sort of pitching in so Carlton, I'm going to sort of pick on you first in terms of the types of attempts that I have listed here. What do you think you've tried to relate to staff, most on, you know, what, what, you know, what type of attempt to look out for most from this list. And the common theme in all these are most of these is, there's usually a link inside the email. And that's, you know, really getting troubles they don't mouse over the link to find out where it's actually going to take me to just click on whatever they see. That's part of the training is it teaches you not to just, you know, just click on whatever you see in the email you have to look at the, the link works going and then look at the email address who's actually coming from is it. Is that really the executive director's email address or is that a misspelled version of the email address. Right. So, you know, what Carlton's mentioning from this list, and as an example, is a, you know, spear fishing or clone right where they're impersonating, you know, someone that you know work with. A lot of the times, you know, unfortunately, they're able to go to your website and see who's the executive director who's the CFO, you know, who the managers are, and then use that information to target you so, you know, they create a sense of urgency when they're sending emails from from upper management and you think oh you know this is an important email let me act on it right away. What Carlton mentioned was, you know, training users to, you know, look, look, look at the email scroll over and make sure it's actually coming from that individual. You know, as easy as it is for them to, to, you know, a spoof, an email address, it is harder to, you know, replicate the language that that person would normally use in an email. So that's, you know, definitely a telltale sign on, you know, is this something that this person would normally, you know, send me and so that's aside from, you know, looking at if the emails actually from them by looking at the email address it came from.   I do think my first deep dive really into cybersecurity needs for either clients or the previous organization I worked with was I would say more in 2019. I'm based in New York and so the New York Shield Act was requiring all New York employers to be responsible and have certain types of safeguards in order to protect data and confidential information. And so, since we transitioned in 2020 into that remote format, it did create a new structure that needs to be implemented for that particular organization. A lot of my clients and organizations were quickly shifting from that full on-prem format to remote work. And so simultaneously, the tech team had to really make those adjustments and either really look into our existing processes and then start creating new systems that we needed and connecting with new vendors and really launching that new tech. So it really was important for the staff to get trained on what this remote work would look like and what type of either phishing attempts or things that could impact our work. And also making sure that they were getting trained on those new systems that we're putting in place. So, you know, we all know cyber attacks and slow down, and we just wanted to make sure all of our client data was being protected. Great, that's great for now. So at the bottom here, you know, so I wanted to start off one, so why? Why think about doing, you know, security training for staff? You know, so I've listed sort of the biggest reasons below in terms of what the hackers are trying to attempt, right? So they're trying to attempt to steal your credentials to access your data. You know, sometimes it's just to access your email to then send out additional phishing emails. It could be ransomware. It could be to pay a fake invoice. We've, you know, we've seen that it could be to change direct deposit information. I mean, that's that's been going on for years now as well. And I think this one's been going on for a while too. But, you know, I think a little bit more and play recently where, you know, they're trying to get staff to buy gift cards. So that's that's normally what I've seen.  We actually had one, one organization that we were helping with recently where unfortunately, a staff person that was on the job three days. They fell, fell victim to that.  I mean, how would they know to sort of target that that person like, I think her concern was, you know, was her, her email compromise.  You know, was able to find their LinkedIn page and they had posted on LinkedIn that, you know, they were going to be starting at this organization, you know, in a week.   So can I say 100% certainty that that, you know, LinkedIn was the cope, you know, what sort of help. In this case, I can't but more than likely that or, you know, if the user had posted somewhere else. That's, you know, how they were able to sort of target him, you know, so quickly from when starting. So the submission for those that I think a lot of people sort of understand these but the submission is actually text messages.  The Amazon order was delayed, you know, click on this link to get details and, you know, most of the time, the, the attempts are not ways that you would normally do business so, you know, that's that's a telltale sign there, you know, I don't normally get texts from Amazon, you know, about a delayed order, you know, I normally get that via email so I don't think this is legitimate and, you know, my best advice for, for any of these, you know, when in doubt, you know, look, look to, to contact the source directly. And unfortunately, email is not a good way to, to, to contact someone because of their account is compromised. The person who has access to that account is going to be the one responding so but the phone is is typically the best, the best approach. Okay, so, Carlton, I'm sure so you've had no before just call by name installed at your organization for a number of years.   Actually, I found out about them at a IT conference here in Austin called Spice World. So I got a lot of information from them at their booth. And then they also have a free assessment you can take. So we did the assessment for this end up a phishing test. And we, I think we failed pretty miserably. I think we had a click through rate of like 40%. The industry standard for nonprofit agencies I believe is like 34%. So that was kind of an eye opener for us and that was, that was when I went to my manager, and I think we need to go ahead and implement this. Great. Carnell, when, when you were thinking about training for staff, were you thinking about live training as an option? As far as live trainings, I do think having trainings physically either in the office or in person are beneficial. A lot of times folks do tend to ask more questions in person. However, with COVID and with implementation of a lot of these trainings in 2020, things had to be done online. So the online presence did allow that flexibility for folks that were either far away from the office or decided to relocate during the shutdown. I do think either training is effective, but live trainings naturally or preferred because you want that face to face communication with your staff should they have questions. Right. So live training definitely has some, some benefits. I think the challenge with only doing live training is, you know, that training is happening there at that moment. I mean, yes, you can, you know, you can record it. But for the staff that missed that training, for the staff that you hire after that training, that, you know, so that's, that's the challenge I think you have with, with, with live training and, you know, those, those, the live trainings can be very expensive.  So, I think the live, you know, the live training does, you know, propose some benefits, but I don't think that's, that's the only way, you know, you do it I think the, you know, the online training.  So staff could take them at, you know, when, when time permits for them, you're also able to monitor who's taking it who hasn't, you know, some of the trainings are interactive. So, you know, there is a score that's kept. So, if, if there was, you know, I think, you know, my recommendation is, you know, if you're only going one way, you know, to do a training that I think the biggest advantages are the online training, because of because of all the added benefits and value that that that brings most. So, most platforms that do the online trainings also allow you to do fake fishing test. And, and then there are some platforms that that's all they do. They'll just do a fake fishing test and, and what, you know, for those that, you know, might not be familiar.  And it's, it's seeing, you know, how far you go with the email, do you open the email, do you click on the email, do you click on the link in the email.  And what that does is that it allows the organization to know, okay, well, you know, we just sent this email out to staff and, you know, X amount of people, you know, if this was a real fishing a test they, they, you know, attempt they would have failed. So the fake fishing tests are helpful in that way to give the organization a sense of, okay, you know, who's, who's, you know, really paying attention to the emails coming in and not falling for the stuff, and who needs training. And a lot of the platforms what they'll do is if you fall for it.  There's organic there's companies that that that's all that they do they don't do the other, you know, sort of trainings. So, you know, if you don't have an online, if you don't have a training platform in place. And it's something that you can't do.   Where did you land on and why in terms of how often you wanted to have staff trained. Frequency. I put them in two buckets like you have your standard regular trainings that I believe should happen monthly, which is what I rolled out for an organization for specialized trainings that occur should there be like changes in your contract contracts because some folks get a government contracts and have certain requirements they have to follow, or their state law expectations for them on how they're maintaining records and keeping cyber cybersecurity and data. And so should those changes occur just having some specialized trainings as well focus on that. And I'm an advocate that trainings in general shouldn't be one off. Also, as far as a frequency, I will say that it also depends on the industry, because there are different data management expectations so I always encourage companies or clients I'm working with to review what their document retention requirements are so you're really like taking the time looking at that data lifecycle how long you should be keeping those documents. That retention destruction of information at the end of that life cycle making sure that that happens in a certain manner and it is coupled with whatever security trainings that you're going for your particular company. Also, I do think it's important for organizations to really plan. Who has access to what and for what purpose right so you don't want to give a vendor or there's certain people in the organization that don't need access to certain data. You want to make sure that if there's certain things you want to limit they are limited to certain people. So making sure that those trainings really reinforce that. And they're also really in line and how you're structuring whatever program. Great. And, and Carlton, and any additional thoughts there on on how you landed on the frequency for the training for your organization. Yeah, so no before hasn't every year they come out the new version of their training. As far as fishing test scale. So we have staff are required to take that annually, and then the remedial train someone fails the fishing test. I mean, they have to take that every time they click on it so they usually learn pretty quick, not to start clicking on things. But we see that usually with new hires and then you know it just gradually goes away. But Daniel trainings about 45 minutes, 45 minutes long and then the remedial trains about 15 minutes. And then from both of those trainings there's a little test in between in the middle of the training to verify that they actually took the training. Okay, you know for the people that are on. Could you talk a little bit about so, you know, in terms of the system that's in place. You know, is there, how do you see who's taking the training who hasn't, who's failed the fishing test can you talk a little bit about that. Yeah, I get a weekly report of who's failed the remedial training. I also get a report every week of like, okay, this person hasn't started the training at all, or maybe new employees started and they haven't started their initial training. So I get a weekly report of that and then I don't have the setup you can set it up to where let's say after two weeks I haven't taken it and then their manager gets an email and you can set up to maybe another week later the executive director gets an email, we don't have that set up because we don't, we haven't had that issue but you can automate it to where it does that. And we send out fishing tests on a monthly basis so I find it pretty quick he's collecting through. Great. So if you know on the screen that you know in terms of frequency right I have monthly quarterly by annual annual.  There is a lot of, of, of, you know, content to cover right so, so one training whether it's 15 minutes, half an hour 45 minutes an hour. It really is sort of difficult to capture all that in one training so, you know, having multiple trainings, you know, sort of throughout the year is is definitely, you know, the way to go. But, you know, at, at minimum you've got to do annual but you know hopefully you're able to do, you know, something that's, that's more frequent.  But, you know, talking a little bit about how to make it a success. You know, Carlton, you had mentioned, and I think sure I know as well, you know, buying from from upper management, could you, I guess talk Carlton a little bit about why you think that's important. Yeah, you know, usually with these types of projects, I asked for the funding and if I get it for the project and something like this I go straight to executive director and just say hey, can we buy in this you guys guys got to help me implement this by making a priority. Because if you don't have buying from upper management then you're never going to get it rolled out. Because if employees find out they don't have to do it they're not going to do it. So, my job a lot easier, rolling out and implementing it and then you know enforcing it. Right. And then so on on focus training Tim I'm going to look to you on this. What. So, okay, I guess can you talk a little bit about what focus training means and and how an organization could think about that. So I think Carlton touched on it a little bit with the kind of assessment and just kind of looking at no before as an example but I'm sure other platforms have it as well. You can have like an entire company wise assessment that you can send out and just get a feel for where your company is kind of better at and where you're maybe need some training on. And use those assessments as that you send out that each employee would take the kind of focus on the trainings that you want to kind of push out to people as a whole as a whole company. And then there's also trains that you can push out that are kind of individual to based on people's roles. So if you have CEOs, you can have trainings that push out to CEOs and executive directors, as well as HR and financing. You can have certain trainings that might be geared towards them as well. And kind of the automation can tie into that as well because you can have automation towards the focus groups where you set up certain groups and then you have trainings that just get pushed out to those particular groups that kind of focus on as a whole on the position that they are in for the company. So, anyone that's looking into different solutions, I would definitely ask about, you know, do they have focus training because I think that is important because it's, you know, it's not a one not to say it's not a one size fits all right but the there's some trainings that are better suited for specific staff.   So that that's going to help, you know, train, you know, targeted training focused on on your fiscal staff to be aware of that, you know, not to say that that wouldn't necessarily be helpful for other staff to do it as well.  I think that's, that's definitely important. Carlton, can you talk a little bit about the the automation piece. When when we spoke you you brought that up as a way to sort of, you know, you've got a lot of other work to do right you want this to be a success you want this to happen.  I guess can you talk a little bit about how you've used automation to help with your program. I've shown a little bit earlier to really have three people in our IT group, we've got 160 employees so we're all you know running around crazy all day just trying to put the fires out so I think automation is really important when you're trying to do something with this because it's impossible to keep up with, you know, is this person doing the training or they're not doing the training, those weekly emails just give me an insight into what's going on so it's a lot easier for me to look at and go. Oh, this is the second time I've gotten noticed on this person, they either didn't get the original email they deleted it or they just forgot about the training so even though they get emails from no before. Anyway, it's just it's easier for me to manage it if I have automation set up to where it automatically sends out emails and helps me enforce some of these training like remedial training. No, I mean three three staff for for as many users as you have I mean anything that you could use to keep things going. Without your involvement is definitely helpful and I'm sure there's a lot of organizations on this call that's in a similar boat right. How do I get this implemented and now, you know, I've got to do this every week every month, like, you know how am I supposed to do it but you've sort of touched on something that you know hopefully they'll think about right using the automation, you know spend a little bit of time to get that set up but then it's doing a lot of the work on its own so you know definitely something that's important when when looking at different solutions. And the nice thing about no before to is that they have really good sales people. I mean they'll contact me and say hey Carlton I noticed that this one training campaign you have it's about to expire do you want to. We have new trainings that are coming up for that you want to switch over the new training you want to let this one run out. What do you want to do with that so and they're there to help that you know I'll get on a call them they'll walk me through what it is that needs attention. It's like 15 minute call get it set up, fix whatever it is. You tell typically get that with most most companies now you have to call tech support and, you know, I need help with us and you're on hold for 30 minutes but these guys, they're really stand off of it. Right, right. I'm going to throw the last couple your way, because they think to some degree they sort of all tie in right so the onboarding, you know the reinforcement and supervision. With, with having implemented, you know, any sort of tips there that you have to share, you know, on on the onboarding and you know I guess what I'm sort of thinking about is, you know, so that initial sort of process to get people on but then you also have to worry about the new staff starting after right before it was implemented and then you know with the reinforcement and supervision you know any tips on how you sort of, you know, keep that going. As far as onboarding I think the buy in from the managers is the key component, because you want to make sure that you have the cyber policies drafted and ready for staff when they're coming in. So you will be able to communicate to staff early on these are our cyber procedures. This is within place this is responsibilities that you have and with my experience working with a lot of legal service organizations, you know attorneys have a legal obligation and a professional responsibility to manage client data properly. So really emphasizing that component. Whenever you draft these policies making sure that they're present in your employees right and so you want to make sure it's really outlined for them if they have any questions they're able to talk to either executive team their manager HR. Also, I suggest that folks draft incident response procedures. I like to put these in line with for anyone that lives in New York and had to really draft a covert response plan is similar to that. You're really drafting a document that's going to provide your staff with guidance on what they should do or who they should be in contact with should there be any type of incident. Just planning out and identifying what cyber events could happen different scenarios and the appropriate responses. And in those guidance and tips you give them who's a response team what are the reporting requirements. Whenever they're initiating that initial response to that breach making sure that they're following those procedures and having a proper investigation. And also you want to make sure that you're talking to your tech team if it's internal external, whatever recovery and follow up procedures you need to follow. And then something that's really key for the management team is making sure that if that breach is leaking out extremely confidential information and you know it gets to the media or anything related to that. So that's the communication and public relations plan. And for states that do you have those data breach laws, just making sure that that notice requirement is met. So, if you have to reach out to certain state regulators so the AG sometimes you have to reach out to law enforcement depending on what type of cyber insurance you have for your company you have to actually reach out directly to your funders or to your company for it impacted by the issue. So just really reinforcing that and all of the procedures are presenting to folks. Also, as far as maintenance, you want to make sure that you're providing folks the equipment checkout forms is what I usually call them your drafting documents so you're able to track internally who has certain devices within your organization. So they understand that they have a responsibility to maintain their equipment a certain way. And also, you're able to conduct that analysis internally. Do we have device management procedures in place so if someone loses the device is your tech team able to easily just wipe that information off that device so just having those steps, and make sure it's communicated to all your staff across the board. That's great, great information. So I appreciate you sharing that. Tim, I'm going to throw a couple of of your way. Any, so any tips on the fishing tests that you would, you know, sort of suggest I mean, I think this is part of making a success I mean you know we have, you know, limited space on on on the slide but I wanted to sort of touch on that I mean, what are some of the things that you think can make the fishing tests, you know, more beneficial to the organization. Yeah, I think you can. I mean you have different options and it may vary through some platforms where I mean you can send a fishing test where it's from the same sender and it all goes out right at all at once. And what typically happens there is, well, more often if people were in the office but still happens to teams and other chat systems where one person gets it and they start notifying the other person and it goes through the entire company that this fishing email came through. And it doesn't really do the same effect that it would if it was unique. So, a lot of times we recommend to send out a fishing campaign that is scattered between multiple senders and also has different body messages that in different categories, so that it's unique to the person that gets it, so that it will actually really test them on what what they're looking for when emails come in and just kind of noticing that it's from someone that they've never contacted before. And also just kind of scattering it out. So I mentioned the sending it all at once, you could send it between like a three day period you could send it through a whole week period. You can also set the timeframe of like the proper day it could come at night to really a lot of these platforms have flexibility as to how you want to send it, and to really kind of get a gauge in a test that people will use will fall for the fishing. Right. Yeah, it's really it's really good advice to when when doing the test to scatter it out over time so it doesn't go out to all staff at once. And if you have the ability to send different emails out as well so not everyone's getting the same one helps get get more out of those fishing the test attempts or tests, then then you would if sending out to the same one. Another thing I wanted to add I think I touched on it a little bit. So the, you know, for the online training platforms, they do have, you know, there's a library of material. And, you know, some are just videos that you watch right there's nothing more to do than than just watch it.   If it doesn't go as far as one that's that's interactive so I, you know, definitely, you know, having a solution that that could do that I think is is helpful. I think you'll get more more out of the platform as well. I'm going to keep track of time here so 347 so doing doing pretty good on time. Looking through some of the questions that I have. I'm on the paddle so outside of what we've talked about to make this a success. Any, any other thoughts or suggestions that you think would be helpful for our audience to be aware of.  When you start the training, they can always come back later and finish it they won't have to watch the entire video again. So that's that's really helpful and you were talking about online training versus live training before I mean, even before COVID we had a really hard time getting people together for live training we have advocates and attorneys that travel the state all the time. So it's really hard to pin them down for training so I mean the online training was really that late option for us. It's worked out really well. That's good and good advice. Anyone else just while we're sort of on that. So the automation piece I mean a lot of these platforms will integrate with G Suite now Google workspace or officer 65. So you can really integrate them users can be imported automatically as part of the automation as well as new people that are onboarded. So if you add it in, they'll automatically get assigned over to the platform and then assign the training that they're supposed to start with. So that just ties into the automation process of new people coming in, just less for you have to kind of remember to do it just confirming that they show up in the portal and then they're good to go. Great. Yeah, that's, that's definitely good to know. I mean, again, it ties into what Carlton said earlier, you know you're busy doing a lot of other things, even though this is important. Does it mean that more time is going to be added to your day. So, you know, whatever you're able to do in an automated fashion to help, you know, to help the process, I think is is going to be welcome. So, in terms of costs and implementation, the prices really do vary. I definitely suggest, you know, to look at more than one platform, I think, you know, the probably the most known and common is no before. And, you know, each one of these options have different packages. The cost depends on, you know, per user per year, based off of how many users you have so I try to put in the high end of the cost. Then say, or less, because a lot depends on how many users you have, and then also what package you select.  Yeah, I think you're in good hands if you're able to cover, check a lot of the boxes on, you know, sort of what we've picked about. I included NGO because, partly because at the beginning of the pandemic, they actually offered the legal nonprofit community free. I think it was like three months or six months worth of training. It was a limited access to their library, but they did offer it for free, which I thought was, you know, was great on their part and they have, you know, good content. If, you know, in terms of implementation costs, it really sort of depends on, so one is like the cost here is if you're, you know, outsourcing, you know, the implementation of it, if you've got internal IT staff, you know, like someone who are like Carlton where, you know, you're doing it in-house, you know, you don't have to necessarily worry about these costs, but the implementation costs really does vary because there are a lot of things that you could do. I mean, you could do a pretty basic setup, right?  So the implementation cost really varies depending upon how much, you know, you want to sort of do up front. I think when possible, you know, think about the long-term solution and, you know, do as much as you can up front, so then it's less work down the road. But yeah, these are some solutions you could look into, but there are definitely a lot more out there. And again, the price, the pricing varies, you know, the one thing that's common is, you know, there's an annual per user cost that you're paying for. Hey, Michael. I mean, I'd also ask whoever you go with to find out what is included. I mean, maybe the implementation is included in the cost of your paying. Yeah, no, definitely. There are some solutions that, you know, we'll do some of the implementation. I mean, you'll end up being sort of involved in that because there are, you know, decisions that they can't make for you. You've got to, you know, you've got to sort of answer those for you. But yeah, definitely worth, you know, talking to them about implementation and seeing if that's something that, you know, they're willing to include or can do or, you know, if you've got to find someone. Because there are some solutions where they only sell to MSPs. So you'd have to get it through them. The ones I've listed on the previous slide.  So I forgot this next slide was coming.   Making sure that the solution that you go with has these. Okay, so we've talked a lot about, you know, the training on the why the different ways that you could get, you know, attacked. Why they sort of they do it, what you should look at for a solution, what are the different solutions, you know, include and do. So here we just, you know, with we've got a couple minutes, wanted to just touch on some other security related items that you should be thinking about that's, you know, not necessarily part of training, but that's either you know, going to be basically, you know, required to do either by funders or or by your insurance company, like Charnell mentioned earlier.  So we're seeing every year more and more there's more security related questions that are on there.   And then it goes from from if you're doing it to, you know, what are you using what are you using for MFA what's what's your VPN product. What are you using for for email security. So, Carlton, you are actually today, congratulations. Have, you know, MFA installed. You want to just touch real quickly on on what it does and and why you've implemented it. Yeah, so multi factor authentication basically provides a second level of security when you're checking your email or accessing office.com. So you basically type in your username and password and then you have to have a second form of authentication whether it's a security token, or an app on your phone. And then you have access. We, my plan was to do MFA with just off 365 in 2022. But I find out about a month ago from our cyber insurance provider that they are requiring MFA on. Anybody has an email address. We're accessing servers for web application so they basically gave us a 60 day reprieve to get all this setup so that's that's where I'm at right now got to the end of this month to get all of that in place I've got. Excuse me I've got 110 people set up with MFA right now I've got 50, yeah, 50 people to go so it's not been a fun. I'll say to have only two months to do it and and you're more than halfway through is pretty impressive so congrats to you that's that's that's very impressive. Thanks, and then you know that was another instance where I, you know, actually I didn't have to do anything director came to me and said, I know we got to do this so where we need for help you need for me let me know so she's been super supportive and and actually all the employees have been supportive as well because they know the situation. Great. Yeah, no that's great. So, VPN, you know virtual private network. So that basically secures your connection, you know from outside into your network. And that's just becoming, you know, basically standard practice. Because if you don't have that, you know, basically your server that because you're, you're allowing staff to connect, you know, to your resources network resources, and if you don't have that. So basically, you know they're they're considering that being open to the outside world. So, you know, that that's just, again, some another security item that's becoming more and more, you know, standard to practice to do. Tim, do you want to talk a little bit about and you know briefly, because we're at four o'clock email security. There's definitely a decent amount of platforms, there's just even with no before they have like a fish ER pool that basically when you submit a fishing email that or an email that you think is fishing it will report it and then can be analyzed and there's other platforms out there that are similar through Microsoft 365 that you can link through as well as Google workspace. So oftentimes they'll have kind of machine learning and AI that's kind of reviewing your mailboxes and trying to pick out the bad ones. There's also on the user side. There's a fish alert fish reporting button. So you can report it. And those reporting options will work differently for the platform that you may that you may try but they'll have options where it will actually display some details before submitting it kind of showing you know they want to look for possibilities of what they think is why it might be fishing or why it might not be, especially if it's a sender that's never sent you before. So there's definitely some some great tools out there to filter the the emails and help protect and none of them will be perfect, and which is also why the security training aspect is a huge to kind of go alongside that. But they definitely can help thin out some of the some of the obvious ones. So without without sort of add to that is, you know, so email security goes beyond just, you know, your standard, you know, spam filter. It does more. So one one sort of example depending upon the solution that you have. So let's say in a fishing email is sent out right. It's, you know, someone's account has been compromised. And that account is being used to them mail, you know, email everybody that they have that they have in their address book, plus any other emails that they add. So email sent out. Initially, you know it's just another email right it no one knows that it's you know it's a malicious email until it sort of gets flagged and you know one of the things that these email security platforms are able to do is, even though an email has bypassed. Once it's sort of flagged as as a, you know, a malicious email. You could manually go through some of them could do it sort of automated. And what I mean by manual is, you know, you could do a search for that email so you know one user has received that email. And then you do a search through all of your organization's mailboxes, you could see exactly who's received it and then you could delete it from everyone's mailbox. There are some platforms that once you tag it as a malicious email. There's an automated process that it does it on its own right it just, it does a search for you it pulls that email out. Because that way, you know someone who hasn't read it, you know, they won't even have a chance to see that email and potentially, you know fall for that. So, you know that's a, you know, sort of a few reasons why email security, you know something that you should think about as well. Okay, so I'm going to, I'm going to stop sharing my screen. For a sec. There are some posts in the chat. I wanted to try to get to to see. Let's see. Okay, so, so Eric, I see that what are the costs for the online training.  Again, you know it really depends on the package that you select, you know, just think of like the, you know, the bronze silver gold, you know, some of them include more training, some of them less some of them include more automation some of them include like what Tim mentioned, the fish you are solution so really, you know depends on on the package that you pick but you know I gave that slide that that kind of gives you an idea on the higher end, you know, I think, you know what what those costs vary. Liza Rosa I see you, you, you posted that question as well about, you know, do you have some companies or for cybersecurity. So I hope that was helpful. So, you know, we want to open it up this is there anyone that you know you could either chat, or you know you could you could type it in the chat box is there any questions that we could, we could help answer for you. So, someone's asking, where, where would you rank advanced advanced endpoint protection. So, so endpoint protection. Allison is, is a little bit different than what we've been talking about. So, we've been talking, you know, more focus on on on email, and you know what comes through with, you know, links and attachments and, you know, the training around that advanced endpoint protection. More focus on your machine itself so you know think of the antivirus that's installed on your computer. And, and how you know your computer is is checked.  You know, unfortunately, a lot of the top tier solutions aren't cheap is, is checkpoint, because of all, you know, the databases that it use the engineers that they have on on on their end, you know, monitoring and and you know keeping the database updated so when there's new, you know, types of threats. You know that, you know, it's searching for that.  I hope, Allison, I first when I read it I thought you might have meant advanced threat protection, which is that, you know, Office 365 email, you know, email security system and, you know, if you were discussing that. I think advanced threat protection is a good solution to have in place if, you know, if that's all that you could do. But if you, if you've got a little bit more of a budget, I would definitely look at some other options out there. But, but really good question. I hope I hope, you know, one of those two answers answered that if not please chat. Thank you, Allison. Anyone else have any questions, you know, you can unmute yourself, you could put it in chat where we're here to help answer any questions that you have. All right, no seems like no questions, which is okay. No problem Allison again I hope, I hope one of those two answers helped you. I guess, so there are no questions, any additional questions any, any last minute thoughts from the panel. Carlton I'll just start with you first. As I see you first sorry. Yeah, I would, I would start implementing things that that come with your if you have Office 365. It comes with two factor authentication so if you signed up with them after 2018 it's already enabled by default but if you sign up before then you just go and enable it you can enable it for all your users or just a small group of them. I would start there with the, you know, the things you can do right now without with no cost. That's good. Good, good advice I mean, again, if, like you said if you have, you have it in place already. It doesn't, you know, unfortunately that only protects you for Office 365.  And also, you know, tie into certain multifactor authentication like octa as well. So, you know, you're able to protect your case management system as well. Chanel, any, any last, last words of advice or wisdom from you. I would definitely suggest that folks conduct a risk assessment. When you do those assessments that will help you plan and implement whatever cybersecurity program you're going to roll out. Also, if you do not have cybersecurity insurance, I suggest you look into that. If you are a firm, a legal service provider, a lot of the malpractice insurance folks will provide cyber coverage you just need to talk to them and see what type of plan coverage is that they have for you, but make sure you get the insurance coverage. Great. And yeah, great. Actually, we should have added the insurance to our other things to think about as well. So I'm glad you brought that up. We should have added that to that slide. So thank you. Tim, any, any last words of advice for those that are with us. Yeah, I mean, I think the just overall education on the end users and just in a way and I think the platforms do in a way that's not trying to shame people or make them feel like they don't know what they're doing. A lot of times it's beneficial where you can actually just learn and have an understanding that you're working with your company to help protect it better while and learning at the same time, which is great. And I think just kind of echoing the MFA I mean, they have platforms like duo and octa that can really tie into multiple platforms all into one MFA. But like Colton was saying, I mean, if you wanted to push forward with something right away and you have G Suite or Google workspace or you have Office 365, there's a lot of MFA that you can just deploy right away. And kind of with the MFA, I would just encourage making sure you have decent password policies in place to make sure that there's no easy guessable passwords as well. Great, great. Okay, I'm just making sure I didn't miss any questions. So, Liza, I actually Liza Rosa, I see your question now sort of full for some reason it wasn't showing completely. You asked, you know, do you have some companies or cybersecurity consultants you could recommend for nonprofits. So, with with so Tim and I work for just tech we do a lot of work with nonprofits, but I don't know this isn't a sales call so what, what I would do so LSN tap is a great resource for posting, you know these kind of great questions and you've got people like Carlton. You mentioned at the beginning of the call you've got, you know, people from the community that are very active on those on LSN tap listserv. So, Liza, that would be a great question to post within LSN tap, because you're going to get a lot of different responses from people. So, you know, I think you know that that would be a good, a good place to go to, you know, for the for the question that that you have. All right, well, we have utilized all but one minute of the time. I really want to thank Charlotte Carlton for joining us on this panel. Definitely appreciate all the work that you do within the community. Appreciate, you know, you're bringing your knowledge and expertise here and sharing that. I think that's, that's how we work together. Right. I hope that we've, you know, spoke about answered questions that help people take those next steps to what they, you know, should be thinking about or thinking about doing and hopefully we've made that a little bit easier for them to do and be able to take the next steps so thank you everyone for joining I really hope this was helpful.  Thank you everybody.


This may be her birth. Letter on C. Hi. Oh my god. Can I see it? Hello my fellow snippers, flighters and newbies. I can't move my arm. In pain, my back is out. But we have found an African Grey. And if you want to know more about that, look at the previous videos. Today we have someone coming to see if it's hers. And it's already confirmed that the other person who is missing a grey, it's not his. But we learned some cool things about this grey. Oh I breathed and it hurts. Okay, now we're going to show you some cute things about this bird. Let's sing Yankee Doodle and then he's going to wave. He's so cute. Can you sing Yankee Doodle to him? Yankee Doodle went to town. I don't think I know the song. Are you not a yank? I mean I probably was when I was a kid. Can you sing something? Yankee Doodle went to town. Riding on a pony. Lost his doggie. Now he loves only macaroni. Yankee Doodle went to town. Riding on a pony. Down, lost her doggie. Do do do do do do do do do! It didn't really go. What's this about losing your dog? What did that come from? I don't even know that brake. See that's what I'm saying. She doesn't know the song. Okay I don't think the bird likes our version. He's like hey I'm lost. Say something of me. Okay, and you sang your this singer. Once you've come back you're seeing debut and we'll send everybody to your channel Megan. Come on over here. Megan this is your big channel. That is your big channel. You could follow Megan on Twitch right Megan? Megan, Megan, what's your ponytail? P-W, Megan come sing for the crowds. The crowds are waiting for you.  Not like you, come on, come do the classical, professional stuff. Classical, come out of here. Come on, let's go. Apple age thing time, Megan. Oh my God. Guys, you can find her on Twitch. That's her most active spot. Hi, Pod, how you doing? OK, so when I sang Yankee Doodle, he was dancing. We don't like Yankee Doodle. We want some of your professional stuff. I don't know. Sing Britney. No, you sing Britney. I heard your demo. It's got to be something like super upbeat. OK, do it. I don't know what, though. Whatever it is, Megan, I don't know. He's already counting on you. He said this one's better. He's like ready to listen. He's like, I don't know. But I know it works with Yankee Doodle, because that's what he was saying. Yankee Doodle, then. Yankee Doodle went to town riding on a phony, stuck a feather in his hat, and called it macaroni. Yankee Doodle, he bit a Yankee Doodle, then. Confirmed. He likes professional singing only. Good job. But now can we have something else? OK, more singing, Megan. Like in original. Oh, in original? No, I don't care. We'll sing whatever you want. I don't know. Just sing, Megan. Brittany, do one of those things from your demo? I don't know what. Just shoot it out, Megan. For me, I don't know. Brittany, do a Brittany right now. You do it. I can't even breathe, Megan. My back is out. I'm trying to breathe, guys, and I can't. I mean, I don't know. A pop, all of those people that you did in the demo that I don't remember their names when I know the song. But I don't know what song. You hear that noise? What noise? Do you want to hear it? The creak in the door? No, it's like, hmm. It's the air conditioning. I think there's something wrong with it. OK, Megan. Oh my god. I was, I don't know. I told you what to do. What don't you know? I don't know what to do. Brittany. My palms are sweaty. Mom's spaghetti. Brittany. But I don't know what Brittany. Oh, baby, baby. He's yawning, waiting for you. I know. I'm very boring. This is a smooth fist. He's like, is someone going to perform or what? He had a hard night last night. Oh, he could at least get someone to sing in Brittany. Someone that doesn't hurt when they breathe. It's all he wants is Brittany. He's not asking for much, right, Charlie? No, he's not asking for much. He's just, you know, a bird that, like, has been through the wilderness. And, you know, the wilderness of Los Angeles. And he made it through. And he came all the way through the wilderness. You could do that, Madonna. Like a virgin? Oh, I guess so. No. He's not no virgin. Do Brittany. Oh, baby, baby, how was I supposed to know? Something wasn't right here. Oh, baby, baby, I shouldn't have let you go. How to sigh, yeah, show me how you want it to be. He's not dancing. No, but he's excited. He's very interested. You could tell he's very interested. Tell me, baby, because I need to know. With you, I lose my mind. Give me. Look at that. Then she knows. I didn't know that you could sing so well. That's pretty good. She's a singer. You've got to hear her demo. You'll die. Oh, my god. Sounds amazing.  I'm already dying right now. I died and was reborn. What do you think of her? I was died and reborn. I just died and reborn. Like, right now, it is my goal. What do you think of her, Brittany, rendition compared to mine? I mean, you want the honest truth? Yeah. I think she's good. Yankee Doodle went to town riding all the macaroni. Now you're not doing it. Yankee Doodle went to town riding on a pony, stuck up feather, went to town and got a noop. Noob bird then got stuck and then went to a noop. The 13th. And it's the 13th moon. And you're the 13th bird in this house. Oh. Standulous. Standulous. That means a lot. Nothing. It means nothing. It means we're going to find your mom. And that's going to be. I don't know what he's going to say. No. I don't even put that in the universe. I can't have that. Did you see her house today? I know, but that's not because of the African race. You're the problem here. You're actually the problem here. Not me. People think it's me. It's you. You are so cute.  Dads just get to have all the fun. And then moms have to do all the cleaning up and all the taking care 24-setting. You aren't waking up at 7 AM because Brando needed attention. You weren't there last night putting them all to bed. You hear that crying? I don't hear you running to it. Watchiness. Look at that. That's the thing he does, the upside-out head. I know he's an exorcist. Well, no, he did do some vocalizations that were a growl. Like he would whisper, but then he'd go, and I was like, Oh, baby, baby, how was I supposed to know? If I could get you to dance to my rendition and not hers, that would be good. Hit him death to mine. He knows yours is the best, though. Yours is fantastic. Oh, that's our teacher. Dads is throwing a tantrum. We have to go see about that. Where's your tantrum at? Where's my polypsistant? Oh, there he is. Leo, you want to say anything important to your fans? Megan says he's been itchy. So we're going to check for mites. There was a few clues about this bird that I was talking about earlier. Clearly, his neck does weird things. And you guys saw in the previous video where, let me just show you, his neck. So their bird's neck naturally has a hump. But this one goes way off to the side, if you guys can see. But he's clearly not in any pain. So this could be something that either way before in a previous owner, he was either in a small cage and had to bend his head, or he has a calcium deficiency. This doesn't feel like a recently broken neck. The other thing, the clue here, you can see how he's letting me scratch his head and pet him. And African greys are notorious for being one person birds. And so, sure he's in trauma and what birds in trauma will let you pet them more. But he is in good spirits. Like he's not in trauma where he's like, clearly a sick bird hunched over and dying that he's letting me pet him or sick. He's friendly. And when you see a bird that's friendly like this, it means he came from a good family. Somebody is taking care of him well. I haven't seen anything yet. Mites, by the way, are kinda like what fleas would be to a dog, but they're really tiny. You can find them in the bird's food if they have mites, generally in the bird's feathers. See, this, this, he's always got his side neck. Macsley would like to go pet Cody and compare just to have a decent comparison. This is a good opportunity for you guys to see a bird's ear, because he's so willing. So, do you guys see that? Do you see that? See the ear? And what you guys will also notice is over the ear, the texture of the feathers is different. There's always different feathers on the ear, right? Then there are on the other feathers. They're kind of like more spread out more so that they can hear. It's very interesting. All birds have it. You see, now if you look, you'll see like a different circle of type of feathers. They blend in well, but you'll notice that on all birds. You liking that? And he also waves, right, Megan? He waves you? Yes. He waves when you sing. Hi, baby. I took chances. Okay, so that would be an example of taking a chance on getting bit. So usually when I get bit by a bird, it's because I took a chance that maybe I shouldn't have had, but it's like a risk to see how close he likes when I talk to him. He's talking with me. Vinny totally does that. Do you like talking? He likes love. His droppings are healthy. He's got good energy. He's eating well. And we think he said, let's go Raiders. Oh, how does that? I didn't watch sports, but that's football, right? Yeah. Okay. So they go like, let's go, right? Oh, let's go Raiders. Oh, let's go Raiders. Let's go. Or is that almost? I don't know. You could do either one. Or is it Lakers? It's not very sports. Okay. Let's go Raiders. Let's go. Let's go Raiders. Let's go. Maybe I'm doing it wrong. Well, you're dealing. You and I both just are not sports enthusiasts, so we don't know. Let's go Raiders. Let's go. He's like, no, it wasn't the Raiders, man. Let's go Lakers. Let's go. Raiders, Raiders, Raiders. Raiders, are they a good team? You're asking the wrong person. George wouldn't even know. Just a couple of ladies don't know about the ball. Are you a baby? I don't think he's a baby. I know.  I know birds are babies. That's why I love him. No, no, no. I need to find this bird's mom. That would be wonderful. I know the pain in, I know the pain of losing a bird. You need to find your mom.  I haven't seen any bites, honestly.  We have a mommy coming to see you. She's a bird mommy missing her bird. And if it's you, yeah, what if it's you? What if it's your mommy? This may be her bird. Let her come see you. Hi. Is it him? Okay. Well, what are the markings on your bird? He used to have this eye. I don't see it. It was like smaller. It would get smaller and bigger. Really? You can go closer. Don't be nervous. Okay. He turns his head like literally all the way upside down. That's something that you would kind of know. Upside down? Literally like upside down. Well, he used to like go all the way down and kind of go like this. Would he step up to you, Maxas? Yeah.  When did you lose him? It's been a few months. It was on May 28th of this year. Shh. He hasn't said anything. Any words, any names. He has? What does he usually say? Well, he usually would say like, what is that, hello, or phone number? Does he wave? Because he just waves. Did Maximas wave? He only sometimes is kind of rare. He does this a lot. But like, I mean up like that with the leg all the way up the head? Well, he wanted me to grab him. Yeah. So he went like this, but not like what this guy's doing.  Like he always had a smaller pupil? Yeah. He's nice, you can pet him and he'll let you pet him. When did you guys find him? Yesterday. We didn't find him. Someone else found him and called me. So he was in Chanceworth, which is pretty far from you. But still, was your gray flighted? No, I had never clipped his wings ever. I had for four years. And before that, he hadn't clipped once by the previous owner, but I just let them go out. Shh. What? Maximas? Probably still a baby. You know him? No. Maximas, it looked like his iris was leaking. It's when it was really small, it would look like it was longer than a typical bird. Interesting. You have a picture of that? That's just interesting. Yeah. Well, you can only see it in this picture. Oh, yeah. Yeah. That's good that you have that, because when you find your bird, you'll know that it's him. And that's why I thought that, usually when he would see me, he would whistle, he would go, whistling, and so that's why I thought that he wouldn't see me this moment. I thought he would see me. How did you lose your bird? I was outside, usually. I always would carry him outside in the backyard with me, and I would just leave him on the pavement, and there was a strong wind, and he caught it, and he just took it. Did you close down that door? I put it next door, please, on Facebook, Twitter, Instagram, everywhere. Okay, the good news is that people are still finding you when they find a bird. Do you know what I mean? Yeah, I think we're reaching out to him. No, of course. Look at him. I'm sorry, my back is out, and that's really funny. Did you just say he's fairly odd? Yeah, odder than I seem to be. Yeah, he's got this weird thing about it. I'm so sorry.  He wouldn't do all of that. He would go that far. He would just go halfway. I have two African grays, and they know. I've never seen an African grays. I know how and can't. I never seen an African grays. I've seen them turn their head, but this guy's... You're so welcome, I'm so sorry. I know how traumatic, and the whole thing and everything. I still have hope, that was fun. You should have hope, because African grays... They can survive. They're known to survive. If this one survives, then there's no recent both things, besides for you two. Um, he's literally like, go to bed. I hope he finds his own bed. I hope so too. We're definitely working on it. You're welcome. I'm sorry. It's okay. We will find this family. It's not Maximus, so we gotta go back to the drawing board. Now, do we actually name him for now? Ow, ow, I can't. What did he say? He said he's fairly odd. It's like, he's all said. He's so cute though. I know he is, he's just, he's always got his own quirk, you know? Like, I don't mind. He doesn't have a name, we're gonna find his own. We're gonna give him a name for now. No. He might have, Effie end up saying his name. He might say his name and then we can look it up. Can you say your name? Are you raiders?  Go Yankees. Call me Yankee. What do you call Yankee? Can you not do that when guests come? Do you mind? Just, you know? Next time, potential family members come.  I'm just kidding. Okay guys, well, okay. That was an update on the bird. That was quick. Hold on, let me breathe. I did not expect that. What? I think we're coming in. I don't think they- Of course, I'm on top of that. I'm finding this bird's mom. Okay, so that's the story. I love you guys so much. Don't forget to subscribe, hit that notification bell, check out my links, Feathered Funbox, blah, blah, blah. I love you guys so much. Bye. Hey guys, the Feathered Funbox is our new subscription box of toys, treats and other surprises for you and your bird. So don't forget to check the link below and get in on that. And guys, don't forget to check out my new line of organic bird food called Marlene's Signature Blend made with tops. The link is below.


To beat around the bush to avoid speaking directly stop beating around the bush and get to the point


What's hanging, Magna Scythe? My God, that wields the dark mill never turns To just sin upon his throne of fault And answer your question As the Magna Scythe movement marches forward To one million subscribers How many subscribers we got now? 226,000 strong Now So what do you wrote me? Begging and pleading Pissing and moaning And this is what you had to say Say hey, Tyrone, I love your videos, man I desperately need your help Please answer this question I am in desperate need So, I get the idea You're desperate There is this girl I like But she is my family friend What do I do? I'm kinda chubby And I don't know how to make her want To be my girlfriend That's your problem right there First off, you can't make anyone want To be your girlfriend But I'll continue I'm currently in the friend zone But I'm gonna stop it right there, too I have made about four videos Maybe five on the friend zone So, when you're done watching this video Go type in Tyrone Magnus, friend zone And watch every single one of those videos And that'll help you get out I want us to be more than just family friends We frequently video chat And I don't know how to make the move Without coming off as a douche bag I don't know exactly what you mean by that Because if you're a family friend Well, maybe that's it I think because your family friend That it would be douchey Or wrong for you to ask her out But trust me, it's not Okay She will be at a party this Saturday That will be my chance How do I impress her at this party? Ha ha ha ha Okay, okay, okay Let me help you out here I hope you can answer I watch all of your videos every day of the week For your YouTuber I need your help really a lot Ha ha ha ha ha ha ha Desperation is not a cologne That the ladies like Just so you know, okay So, I'm going to treat this like What was that movie?  You didn't say how old you were, did you? Yeah, okay So it doesn't matter But I can tell you you're young So the point is this During the course of conversation Ask her Would you like to go out to the movies?


The cloud kitchen space is getting packed guys in order for you to survive. You must be nimble You must be smart in this video I'm sharing with you the four critical benefits of creating multiple brands under one roof So you can dominate your competitors out there. So make sure you guys keep watching Hello friends My name is Wilson your friend in helping you start a thriving small business and a profitable food business If this is the type of content you enjoy stuff about cloud kitchen knowledge about it Value about it. Make sure you guys go and smash that like button because it shows me and Jason This is a type of content you enjoy. So what do we do? We create more of these for you So go ahead and smash that like button now before we dive right in I just want to take a moment thank our friends over at the on-demand company for making this video happen If you're thinking about starting a cloud kitchen business without doing all the legwork The on-demand company can help you just do all that now before we dive into the benefits We must first understand what is a multi-brand cloud kitchen It is basically having multiple different brands under one roof For example, you could be owning a taco shop a sushi joint or a spaghetti house all of this under one Operations so we're talking about the same roof, but with different designs different types of marketing However, all prepped in that one kitchen from the outside these brands They all look like individual companies and on the third-party delivery apps They all have their own listings and this is exactly how some of the biggest Franchise cloud kitchen brands operate like rebel foods initially They first started with one concept Later on to expand into multiple different concepts that have high demand Beauty with doing this is that all these brands are housed under one roof under one operation so if you are already running a cloud kitchen and if you have the capacity to operate more than Operating the multi-brand cloud kitchen model is definitely a no-brainer and here are the four reasons why? The first reason is that now you can expand to a wider audience if you're operating one brand and one brand only You're only catering to one specific niche of customer demographic Whereas now if you're operating multiple different brands You're casting a wider net to appeal to a wider audience For instance, if I'm operating a brand that serves sushi Wilson's sushi house, then yes I'm cornering the sushi market, but whereas customers don't necessarily want to eat sushi every single day myself I would be able to eat it maybe once a week Sometimes I'm craving burgers pizzas spaghetti, which is the reason why if you are operating multiple different brands You would be able to cater to that one audience Multiple different times throughout the entire week and at the same time We can actually cater to other pools of people who might not have enjoyed sushi Who would only be ordering pizzas who would only be ordering burgers now? I'm expanding my pool even wider. The point is in today's world and age People crave for very specific items that fits their lifestyle their dietary preference their mood And basically just what their preference is when you are having multiple different brands operating under one single roof Now you have the ability to reach multiple different types of people rather than just serving one type of demographic The second benefit of operating multiple brands is that now you can maximize your returns When you're operating multiple different brands now you can utilize the same resource the same kitchen the same rents the same Equipment and also the same staff to create multiple different brands for you Now if you were to have some other additional equipment that would be minimal in terms of investment costs And since now you're operating multiple different brands You bring in more revenue coming in now at the same cost. What does that mean? That means your cost goes down Substantially in relation to the revenue that you bring in through these multiple brands The third benefit of a multi-brand cloud kitchen is now you have lower Logistic costs now making money in a cloud kitchen operation having one brand is actually very difficult with the high Delivery commission costs with the acquisition cost to bring in your first customers with the high ingredient costs This is always going to be a challenge That's the reason why if you have multiple different brands This becomes a bargaining chip for you with the delivery apps This allows you to reach out to your suppliers to get a better deal This allows you to cross promote between brands thus lowering your customer acquisition cost In addition to that now you have multiple food items going out the kitchen You have more delivery drivers coming to get your food now your food gets your customer at a faster speed It's more fresh people love your stuff more better reviews And this clock word continues to go upwards making you even more money The fourth benefit is now you can test test and test when you're operating a physical restaurant It is very difficult for you to test a concept and the reason is because You are attached to the brand of your physical Location and that's the reason why it's so hard for them to spin out new ideas to test out new menu items to test Out new cuisine very much unlikely for them Whereas if you're operating multiple different brands in your cloud kitchen What's going to happen is you have the flexibility to test different items out there to test different concepts To test different trends for instance a vegan burger is a popular item within your area What you can do now is spin out a new brand Specifically serving vegan burgers to test whether it works or not And when it does catch on then this becomes a separate brand Whereas if this is only a fad and it is completely gone within months What's going to happen is now you can just rebrand that take that out But it has no Retramental effect to your whole operations. This allows you to test more often It allows you to only keep the brands that are actually making money And that's reason why the cost of operating this and testing this is Negligible when compared to opening up a physical location now the problem with multiple different brands is that you know How much time and effort it takes to create just one Operations we're talking about the research on seeing what is high in demand. We're talking about the development of the menu We're talking about designing and marketing of your new brand let alone Communicating and coordinating with the third-party apps. That's just one brand take that Multiply that by multiple different brands How would you like that to increase your chances of success by having multiple different brands and while someone can do it? Properly for it. This is where the on-demand company comes into play The on-demand company process is that they do all the research for you to see what is popular around your city and on top of that They work with your chefs to see what are some menu items that they can spin off from your original menu to create a brand new Operations so then that way we can minimize the disruption in your Operations and on top of that they design the new branding for you They figure out the marketing aspects for you and they have Connections within these third-party apps which they can set up all the logistics for you as well All you have to do is to see the orders come in you fulfill them and that's it Some of their clients seen more than 200% increase in their orders just by working with the on-demand company and Best of all friends all you have to do is to reach out to them and tell them that Wilson sent you and You can have the whole entire setup fee waved We're talking about all the heavy lifting the setting up the research all those stuff completely waved for you If you tell them that Wilson has sent you now you might be thinking what is the catch? The catch is that you only pay a commission if you generate a sale with them That means that if you make zero dollars you pay zero dollars So for me, this is definitely a no-brainer and pretty much zero risk All you have to do is to click on the link below and tell them that Wilson sent you in order for you to get your setup Fee completely waved so there you go friends I just shared with you the benefits of operating multiple brands in your cloud kitchen When you're able to utilize multiple different brands you get to minimize your cost while you make way more in revenue And hopefully more in profits money in your pockets guys if you enjoyed this video All that I ask is for you to smash that like button so we know this is something you enjoy So we make more of this for you. So go ahead and smash that like button. Otherwise. I'll see you guys in the next video


What is up, Frida? My name is Estie Mike, and today I want to make a quick little video for you guys. As we all know, collaboration is one of the best ways to grow your channel. If so-and-so has a thousand subscribers, and this person has a thousand subscribers, chances are you guys don't share the same viewers. So by cross-promoting, you guys can grow your channels much quicker at a faster rate. Now, I've had a lot of people reach out to me and ask if they can make videos with me, and the fact of the matter is, I don't have time. Not only do I not have time to play with everybody else, but I don't have time to play games myself, which is sad. So I spent some time, and I thought of a way that we can actually still make videos together and still make all these collaborations happen. This is going to be one of the first mini-opportunities for you guys to join and make videos with us. So if you don't get chosen for this one, don't get discouraged, just wait till the next one. So the idea is, once you guys are accepted into the server, we're all going to make videos on this server together. Sometimes together, sometimes on our own, but it's all going to be in the same world. Now, in the descriptions, we're going to have to put everyone else's channel that we're with, so that way people can see the other perspectives of what's going on and see what else is going on in this world. And then we'll also put together a Skype chat that we can actually work in and play together. And who knows, we might be able to do TeamSpeak and stuff too, so we can actually get voices in there and have some awesome commentary sessions. Now, in order to apply, I put a form in the description that you guys can fill out, and once you fill it out, it will be sent over to us. And me and a few others will review everything. And if we feel that you qualify, we'll send you an email and contact you, and then we'll give you the rest of the details. Now, we're not discriminating against size of channel. What we're looking for is overall quality of your productions and entertainment factor. You can have 10 subscribers or 100,000 subscribers. Our goal is to make this world the most fun world out there. So it doesn't matter who you're watching, something fun is going to be happening. So if you feel that you can meet the requirements, fill out the form and contact us and then we'll get a hold of you. Now, like I said, there's going to be more opportunities like this in the future, but this is just kind of something I want to try out and see how it works. And see if we can use this to collaborate and grow our channels at a much faster rate. Because I figured if there's 20 of us working together, we'll be able to push our channels out there a lot faster, a lot more quickly. What I'll probably do is make an update on one of my tip videos and I'll let you guys know if we've come to a conclusion or not. Because I don't really have an estimated date that this all going to get started. It's just kind of something we've been working with and wanted to get to see who is interested in being a part of it. So that being said, if you are contacted, that means you're in. If you're not, that means you're not. So anyways, guys, that's it for this video. I will be contacting people once we actually know what's going on. Anyways, guys, that's it for this video and we'll see you in the next one. Goodbye.