A fiery horse with a speed of light, a cloud of dust and a hearty high old silver, the lone ranger. From the early days of the western United States, the stagecoach drivers faced many dangers from storms and landslides, hostile Indians and worst of all, the bands of outlaws that roamed the new territory. It was not until the masked rider of the plane started his great fight for law and order that travel became safe on the frontier. It was only his strength and courage, his daring and resourcefulness that made possible the winning of the west. Return with us now to those thrilling days of yesteryear. From out of the past come the thundering hoofbeats of the great horse Silver, the lone ranger rides again. Come on Silver, we're on the trail of the sagebrush gang! Two middle-aged women were sitting on the front porch of one of the weather-beaten houses that lined the main street of Osage. You know Cassie, I'll never get over the marvel of these modern times. Well, don't tell me there's something else that's new. Well, I thought the grandest thing I ever heard of was a telegraph they got over to Appalachia. Well, my man Jim, being branch manager of the stage nine, gets to hear all the latest. Well, I suspect he does. Them stage drivers are just plum-filled of violin over with news from the east. That and the pony spread. Just so. My six, what's coming next? Wait till you hear. Oh, Maggie, don't keep me on tenterhooks. Tell me. Well, Jim had a letter by the pony rider no later than yesterday about the next shipment coming through on the stage line. It's silk. Silk? My word of honor. Oh, so long. That ain't the news, though. You could afford to buy silk. Change fur around here. Change? No. No, it isn't. It's for the gold coast. Folks out there are fairly rolling and reeking with cash. I suspect they pay as high as five, six hundred dollars for a silk dress. Just to put on airs with. I suspect so. Anyways, what do you think's special about that silk? Well, any kind of silk out this fur with something special. Oh, there's more in that. This silk can't be stole by engines or high women. Can't be stole? Hmph. These critters out here can steal anything up to and including their house and property. Well, what I mean to say is the man that sent that silk can't lose nothing. And neither can the stage line. How's that they won't? Oh, some new fangled thing that's called insurance. Cold. In what? Insurance. It keeps folks from losing money when there's something stole. I don't know much about it. Hmph. My lands. Whoever thought that, uh, oh, I hear it has come from all the ways across the ocean, from England. Some place it's known as Lloyd's. Oh, here's Jim now. Morning, Cassie. Good morning, Jim. You're looking right for it this morning. Oh, you. Jim, I was just telling Cassie about that insurance that's coming with the silk. Well, I was sure angry to get a peek at this insurance thing. What's it like? Something like a six-shooter? Well, no. What you been telling Cassie about it, Maggie? Oh, just what a no. If the silk on the stage is stole, nobody loses nothing. How does it work? Sounds most like magic to me. Just don't make sense. If something stole, I always thought somebody had to lose. I can't figure it. No other way. Thank you, women. Sakes alive. Don't go trying the savvy big business. Taint ladylike. Well, ladylike or not, I crave to see an insurance working. All this to it's this. The men that own the silk pay some cash to men that sell insurance. Cash? Money? Yeah. Then if the silk gets through safe, all well and good. The insurance people keep the cash. But if the silk gets stole, then the insurance people pay for it. Well, the owners of the silk have to pay the insurance folks. Why don't they just keep the cash to pay for the silk if it gets stole? Then if it ain't stole, they're that much in. Sakes alive. They might just well have the cash as the insurance folks. The schemes these men dream of. But listen, they don't pay as much for the insurance as the silk's worse. Then where's the insurance men getting off if they pay out more than they got coming in? Well, maybe they don't. They insure things everywhere. It's all kinds of things. And they keep on... Seems like a losing proposition to me. But dad read a Cassie... At any rate, it sounds like heat block gambling. Cassie. It's big business. That's what this. Huh. Big business. I don't say it neither, Cassie. It just ain't Sam. You women. I should know better than to try to tell... Look, there comes a stage. You better hurry over to the station. Yeah, she's right on time. Look at it bowling along. Land sex, I guess I better get over there. Come on. All right, I see it. I'm coming over. Come on, Cassie. Maybe we can see that seal. I'm sure like to see that insurance thing if they got it aboard. Cassie, I told you insurance was big business. It ain't big enough, Maggie. It's most too good to be true to bring in silk out here in the states. Just suppose we could touch it. Pull. Pull. Pull. Pull. Pull, Maggie. Pull. Pull. Pull. Pull away there, you folks. Where's Jim? I got something to tell him. Here I am. You're right on time, driver. Jim. What do you want? That load of silk we was bringing in. Where is it? It appears to me you're loaded mighty light. Where's that silk? I don't know. You don't know? What do you mean? That silk's plenty valuable property, and I won't. It's old, Jim. It takes a lot. Stove. That's what I said.  You mean you was robbed? You hear that, Maggie? How could the two of you be robbed? Who done it? Where did it happen? Where's that silk now? Who'd want a lot of silk anyhow? What good did around here? Come on, driver, talk fast. What are the true facts? Give me a chance to talk, will you? And make sure you tell the true facts. Let me get down from here. The guard will back up when I tell you.  There was at least a dozen others with him. The sagebrush gang. They're like his nut. The rest was hit on both sides of the trail, squinting at us from over their rifles. We're no use trying to put up a fight. We didn't have a chance. Did the mask quitter look like sagebrush, Charlie? I couldn't tell what he looked like, but he spoke with an eastern style of talk. Made us throw the silk off the stage, then made us move the tree aside and go past it. Then he made us stop again and put the tree back across the trail again. There was true facts to him everywhere. They made you put the tree back, you say. Looks like he aims to stop the next stage in the same way, don't it? Looks sure. The next stage? For what? What's on that? You women will stop gabbling at me. I'll tell you. Good talk. There was so much silk to get on the first stage, coach, that it couldn't be done. So they had to hold some back to go on the next one. And that one's due to get stuck up, too. Yeah, like it's not. They're probably in the same place. In the same way. Hey, Jake. Yeah, Jim? Get for Sheriff Brandon.  And we need a posse. Tell him that. A big one, too. Well, it means sagebrush, Charlie's getting the road. Jake, never mind. Hank, you take care of the horses. I'll go see the Sheriff Mone's self. We've got to get after these highwaymen, the Ornrich Crooks. They steal just for the sake of stealing. That's what... That's the truth. What good would a lot of silk be to them? Can't sell it around here? Of course it can't. What's more, they wouldn't have no way of taking it to the coast without being seen and catched. Well, never mind standing there making guesses. Come on with me. We got to get set to ride and hunt them crooks. Come on, come on. Come on, come on. Come on, come on. Oh, my, safe and live, Cassie. Ain't it exciting? I don't see where this year insurance things worked out. The silk was stole in spite of it. Tonto, the faithful Indian companion of the Lone Ranger, was in the crowd that watched the arrival of the stagecoach. The gym started for the sheriff's office. He rode away to join the masked man in a small camp a few miles to the east. There, he reported what he had seen and heard. Tonto, let me make sure of a couple of points. There was too much silk to send on one stage, so the next stagecoach will also carry load. Is that it? Not right. The outlaws made the garden driver put the tree back on the trail, so the next stage would have to stop. Ah, not right. But they let the driver and guard live to get the town and tell about it. That white fella from town, right out. They'll be laying in wait to catch the sagebrush gang when they stop the next stage. Ah.  Here's some of it. And get my saddle cinch while I pack her things. There are plenty of puller there already. But the stage won't be held up when those fellows think it will. Not be held up there? No. There was the plan of the outlaws. They'd never have let the driver tell about it. Uh-huh. But by making everyone think that was their plan and go there, the robbers will have no trouble stopping the stage somewhere else along the trail. Steady, silver fella. Steady. Strat those things behind the saddle. Uh-huh. Tonto, fix it. They won't rob the stage between the scene of the last robbery in town, so we must get beyond the scene of the last robbery. That's right. Tonto, you said the only holed-up man that showed himself spoke like an easterner? Um, that's what drivers say. All right, Tonto. Get your saddle. Tonto, ready? Come on, then. Riding like the wind, the lone ranger had a deest. Hoping to revet a second holed-up. Right ahead is where the tree was put across the road. Tonto, see it. That's when the posse is waiting for the robbers. That's right. There they are now. Uh-huh. That posse. We don't want them to see us, Tonto. We'll cut south. This way comes down. Come on, Silver. Tonto, you said there were about a dozen men in the stagebrush gang? That's what drivers say. But only one of them spoke. That's right. And they spoke like an easterner? That's right.  Very well. Come on, Silver. Notice where those men are waiting, Tonto. You may have to ride back there with a message. What message? I'm not sure yet, Kimosami. But I have an idea that may sound this robbery. We'll see later on. Uh-huh. We find out when we find stage, huh? Yes, Tonto. Get them up, scoundrel. Jim, the sheriff, the guard and driver of the robbed stage. A dozen other men took cover near the spot where the first holdup had taken place. As they waited for the bandits to return, the afternoon slipped by, and they grew more and more impatient. I don't know what's delaying it. It ain't much past you, boys. Maybe it'll be getting sad any minute now. Yeah, and there's so many things that could slow it up. Ain't nothing to worry about. It's a few hours late. They thought we'd see some of the earlobes. That's the point. If Sage Bryce Charling, his gang, planned to stick up the next stage here, they should be getting on the job, shouldn't they? Sounds like good sense. I wonder if they could have known we come here and got scared away. Reddit, I bet that's exactly what happened. Well, in that case... What if that's the case, driver? If they found out that we was to be here, they'd have had a man in town when we left. Some man in town would have to be a member of the Sagebrush gang. Hey, there's a man riding down here. Coming fast, too. Hey, that their engine was in town. That's who he was. They've seen him there. Maybe he's one of the gang. Get your guns on him. Stand where you are. Ice your hands. Seek him up. We got you covered. Put guns down. Who are you? Speak up and speak fast. Me come tell about Outlaw. Sage, me find out plenty. What'd you learn? It's time to get robbed. Tonight, you come. Ride plenty fast. Get him up to town. Come on, fellas. Let's follow that red skid. Let's get to our horses. Get to the saddle. You heard what I said? The curtain falls on the first act of our Lone Ranger story. Before the next exciting scenes, please permit us to pause for just a few moments. Now to continue our story. The town who led the posse away from the spot where the first stage had been held up, the Lone Ranger was waiting at the side of the trail a few miles farther to the east. Quiet, Silver. This looks like a man coming now. It's Smith, all right.  Rain up! Rain up! Rain up! Rain up! Rain up! Rain up! Rain up there! Don't reach for your gun. You're covered. Masked. Your name is Henry Smith, isn't it? Well, I haven't any money. Just answer my question. You're Henry Smith, the manager of the eastern office of the stagecoach line. That's true, isn't it? Yes, it's true. What do you want? Where are you heading, Mr. Smith? That's my business. Does it have anything to do with the stagecoach robbery? What do you mean? Don't you know? I don't know what you're talking about. One of your coaches was held up about five miles from here. You're sure? What was taken? You should be able to tell me what was carried. Oh, I see. The silk. You stole the silk, but now that you found out what's in the bails, you realize you can't dispose of it. I suppose you want me to buy it back. I had nothing to do with the robbery. Only outlaws wear masks. There are exceptions to that rule. If you're not an outlaw, why have you stopped me? I want you to follow me. Where? In the direction of town. The process has been formed, and they're heading this way. Then I'd advise you to make tracks. No, Mr. Smith. You and I are going to meet that posse. If you refuse... Why should I refuse? Just remember that you're still covered. Of course. Perhaps I've made a mistake about you, stranger. Perhaps you have. If you're not afraid to meet that posse, you must be on the side of the law. I am. Then I'll be glad to ride with you. Let's go. Come on, Silver. Meanwhile, the posse was following Toto in close pursuit. Maybe that engine does know something. Just keep after him or don't shoot him. I don't aim to shoot him.  That's some horse he's riding. What do you mean by seeing the stage we robbed him of? The only way to find out what he managed to keep after him. It'll soon be dark, too, Drat, at all. Ain't nothing to lose by keeping on the trail. We'll meet the stage sooner or later. If the stage is on the trail, we'll meet it. Hey, the red skin stopped. There's the stagecoach. That's the one. It's coming this way. Pull up your horses by the engine. Thank goodness the garden driver ain't been killed. If the stilk's still aboard, we'll ride alongside it till it's out in the danger zone. What do you mean by saying the stage was to be robbed tonight, engine? Find my. You find out. Well, I'll hold my hand up, stop the stage. Good idea. Hi there, boys. Have any trouble? No, there ain't no trouble. Who are you? Pete is the division boss. Howdy there. What you doing way out here? The stage ahead of you was robbed. Robbed? Say, that one had a pile of silk, another same as we got. It did, and that same silk was stole. Is that the driver and guard of it with you? Yes, sir. Ain't you had no trouble? Not a bit. There was some mighty heavy going where the roads is a might bend, but that's all. And the silk's inside the coach all safe and sound? Sure. What you worried about it for anyhow, boss? This year, silk's covered with that new thing they call insurance, ain't it? Yeah. Then the stage lining out nothing, even if the silk is stole. We get a black mark in the books every time we lose a cargo. You know that. Yeah, but that there company in England is the one to lose out when the stuff is stole. Jokes, what difference does it make to us? Anyhow, boss, the load's safe and there ain't nothing to worry about. Now, should we get on into town? Not yet. But this year, silk's got to get all the way to Frisco. Well, I'll have a look to make sure it's still there. You're the boss. Take your look and then let's get going. We have a long trip and a bit of grubble, sure look good. Well, let me see. Yeah, but it's in here all right enough. Well, of course it is. We'd know if it was. Where's that engine? Me here. Look here, you dog, on trouble-making red skin. What'd you tell us the stage was to be robbed tonight for? Hmm, me not know. What's that? He says he didn't know. He's local. He works without doing what he's talking about. You mean to say you don't know why you told us the stage was going to be robbed? Me want you to come here, find stage. For what? That's what friend tell Tonto do. His friend told him to do it. Who's your friend? You wait here. He'll come pretty soon. There's a couple of men coming down the trail from the east right now. Two men coming. Hey, Jim, what I'm just wearing a mask over at Space, you see it? Yeah, I see it all right enough. That fella tell you why Tonto bring you here. Who is he? Hey, maybe this is the robbery. Stand ready with your guns, boys. Don't take no chances. What are you all doing here? What's the meeting for? The main thing we're here for is to ask you two a few questions. Which of you is the division, boss? I'm him. Who are you? I don't need to concern you. This man with me is named Henry Smith. Who are you, Smith? I mean, what are you doing here? You should know I'm one of the owners of the line you work for. Deep in Catfish. You're the Henry Smith that's head of the Eastern office of the line. I am. I told Smith that the first stage loaded with silk had been robbed. Yeah, and so it was. And it's true? True as can be. So the load of silk was stolen, eh? Well, it was a pretty smart idea of mine to have it insured. The company will get the money back then? Of course. There's more silk on this stage, Mr. Smith. And we had a notion of the sagebrush gang and tried to steal that, too. So we come out to protect it. Yes. Yes. But who's the mask man? Get him, boys. He's the man you're looking for. Huh? That's just what I thought. Face your hands, stranger. Don't be too quick to accuse me. He's a thief. I generally must be. I got a gun on you, stranger. Don't move. I kitted him along until I got help. I had an idea that he was an outlaw. Good work, Mr. Smith. Maybe you're sagebrush Charlie, stranger. They got that mask. Do you notice that the garden driver of the stage here are among the first to hold guns on me? Never mind your talk. Take off that mask. You'll first hear what I have to say. I says for your sake... I say, listen. This man Smith thought he was being clever in not trying to pull a gun on me. He thought he was persuading me to ride to town so he could have me captured and blamed for the stage robbery. Don't waste time listening to him. Time and make him tell where the stolen silk has been hidden. If he won't tell, shoot him. That's the ticket. Speak up, mister. Where's that stolen silk? Talk fast or I'll plug you. That stage you've been driving has already been robbed. But you and the guard won't admit it. Already been robbed? What do you mean? Exactly what I said. And if you want to capture me, you'll have to catch me. Hey, there! Stop him! Shoot him! Drop him! He's got a way. Come on, boys. Hand-hit him. He's riding too fast. Who will get that horse's crap? We'll lose him in the dark. Come on, boys. Get moving. Come on, boys. Posse took after the masked rider. With the guard and driver, the second stage remained with their coach. Henry Smith also stayed behind. And Tonto, after riding a short distance with the others, doubled back to the trail. Teddy, it's Scout. It's Teddy.  Get him up, Scout. Posse was unable to gain on the Lone Ranger, until he had covered several miles. Then... We're gaining on him now. The horse has slowed down a little. Let's try another shot to get him. There's nobody to kill that man. I'm going to know some more about this thing. But he's not the one... Is he the man that robbed you? You're going to know. He's bigger than that, fella. All right, then. Captor, make him talk. Pull up your horse. He will fire. All right. Keep him covered. Circle him so he can't get away again. Watch him.  Got away last time like nothing. Now we've got you, stranger. Just don't try nothing. That's all. I wanted you to catch me. You wanted us to get you. You mean to see... I thought it was mighty funny.  What's behind all this? This gym is where you'll find the evidence you'll need to learn the truth of the two-stage robberies. Two-stage robberies? There was only one robbery. There were two. Where's this proof you're talking about? Right here. Last time I was here a few hours ago, there was a fire. There were some things burning right there on the ground. You'll light another fire. You can see what I managed to rescue from the flames. It's getting terrible dark. Wait a minute here. I'll get a fire going with this brush. Hurry up with that fire. What I can see about them bundles in the ground there looks mighty familiar. There she is. Not big, but it's big enough to have a look see. Jim, let me have a look at them bundles. Go ahead. You take a look too, Guard. Guard? Looky here what that masked man's found. I'm looking, and I'll be darn going to Jim. He's here. The bales of silk that were stolen from our stage. And most all burnt up. Come on, Jim, and take a look at that cloth. Feel it. Yeah. Let me see that, Guard. Look at this. Let's be right here. Why this ain't... You're right, Jim. That isn't silk. No, the cheapest kind of cloth is in those bales. He's right. Anybody can tell that stuff ain't silk. Let me explain everything to you. The first stage was loaded in the east with bales of silk. It was inspected as it was loaded. It was insured against robbery. Yeah, I know about that. What are you getting at? Then a certain man concocted a scheme of the garden driver, the second coach. The first garden driver were told that the other bales of silk would follow the first load. We were too low, right? The first load was stolen by the same man that arranged the plot. He mounted a horse and came on ahead of the stage.  After he let us go ahead, he made us put the tree back across the road. So all the folks in town would think another robbery might take place there. He didn't want folks hunting for the robber this side of that place. Go on. After the silk was stolen, the stage line would be paid for it by the insurance company. Yeah. The man's problem then was to get the silk west, where it could be sold. That's why he said there was a second load of silk to come. Well, there was. Silk can lose what we've seen. No. It's back there in the trail right now. The silk in that stage is the silk that was stolen from the first one. The second stage didn't hold silk at all. It was filled with these bales of cheap cloth which were unloaded here and burned to make room for the silk that was in the first stage. I get it now. I get it. The money for the silk will be paid over and this schemer still had the silk to sell in the west at a big profit. That's right. Name the schemer in the east. Just name him. Henry Smith. That's what I thought. That ratted all. That's just what I thought when you started to talk. With a drive. Well, the guards didn't know about it. They didn't know about it. I saw them helping Smith bring the silk back here. I looked at the stage and used the horses to do it. That's why I knew they were involved. By Ginger Smith, a crook. But wait a minute. That story don't hold water, stranger. Why? We've seen the hold up. We're the ones who was held up. Yes. And there was at least a dozen men with rifles. How many men spoke to you? Just one. But they were... How many men did you see? I've seen at least a dozen the shrubs alongside the trail. Did you see men or did you see sticks poke through the bushes to look like rifles with hats set by them? What? Cush. No, I come to think of it. And did you check the footprints that you did? You'll find that all the prints are made by one man and Henry Smith's that man. That's easy to prove. You can see the burned remnants of all the hats and sticks he used in the ashes of the fire. And right off the bat, we started thinking it was all done with a stagebrush gang. That story rings like there's truth in it. Hey, we left that guard and the driver back on the trail. And Smith's there with them. They'll be there when you get them in. Like fun they will. They'll be gone. Follow my Indian friend and back to guard them for you. Well, I'll be roped and throwed for a doggie. See here, mister. You sure enough thought this thing through and took care of everything. You can go back down the trail and get the prisoners and the silk. I think the guard and driver will confess and throw the blame on Smith. I got the same idea. But listen here. There ain't but one man that's got the brains and forethought to do all you done. There ain't but one man alive could have cleared this all up. Is it all cleared up? Yes, sir, we. I'm satisfied. And I'm a mighty hard man to convince.  That's a good one, guard. Us suspecting him. Us suspecting the Lone Ranger. Arrows! To the copyrighted feature of the Lone Ranger Incorporated.


Welcome to the journey today. We're talking about how to use Facebook for your business. Let's jump in Hey, I'm Nealey your go-daddy guide for today today We're talking about Facebook for your business and for that I have my expert Emma. Hey, Dressen. How are you? Good. No surprise. We're gonna dive into Facebook today, but I also It is your favorite, right? It is my favorite. No, well, I don't like to choose favorites So we're talking about Facebook for your business Maybe I just have a personal page and I've decided maybe it's time to create a business page for my business, right? What are the kind of the first steps that I need to really think about? Well, you're already off to a great start. You want to go to a business page And that's really important because then you get the ability to track metrics and analytics So absolutely business page over personal page and then from there you want to make sure you set up your profile Get that profile photo Usually your logo works great Or maybe if it's your personal brand use a great headshot of yourself and then take that cover photo to really showcase your products or your Services and then from there make sure all your information is up to date and that is really important your hours your Website your phone number And make sure that lines up with your Google and your Yelp listings, too I went into a coffee shop recently. I was in Northern California. You drink a lot of coffee it's true and The cashier was looking at me like I don't know like maybe she wanted to rush me and I'm thinking they're open for two more hours What's the deal? Sure enough. They were closing in five minutes. I go play your Facebook says And I wanted I want to go into my spiel like this But I saved it got a quick coffee to go fortunately, but that's the whole point I left with a customer experience that wasn't as ideal and then on to Probably one of the largest most impactful components content, right always preach quality over quantity Yeah, so you definitely want to make sure you vary your content So it makes it up, you know, you don't want to become predictable. Okay, and you also don't want to turn into Just a business always talking about yourself, right? Become so salesy. It's always about me me me me. Yeah, this by that Yeah, sell sell sell rather you want to tell tell tell exactly Throw something out there. That's entertaining. I mean social media is escapism throwing a good laugh But also educate me So I always tell my friends that I follow my dentist on Facebook and they look at me like And it's because my dentist shares really educational tips and tricks like how to whiten my teeth without Spending hundreds of dollars. I saw also my yoga studio was just giving a friendly reminder to stretch How to maintain the Zen which is really important in life also sharing Testimonials that you've already received on gelp and Google and turning it into a Facebook post purpose that content take that review Let's say it went on about your Your ice cream you're an ice cream shop and the review goes on about how you have the best flavors But the ultimate flavor is definitely Rocky Road. Absolutely. Yeah, it's the best hands down So you have that review that the customer went on about your rocky red ice cream and then use Canva or something in the background Of that review. It's like a picture of the Rocky Road on a nice ice cream cone It really brings it to life for those of you that don't know canva is a free Website that has all sorts of templates and kits and graphics for literally all things that you could possibly create like social Media templates Facebook headers all that good stuff, and it's free. I use it pretty religiously also video So I'm a huge advocate of video. I love video. Just keep it on the shorter side Tensions fans under two minutes or so under three minutes. Definitely. I wouldn't even a minute is good And also doing behind-the-scenes footage. That's one of my favorite things about following local businesses It's like why don't I know how this all comes together? Yeah, and showcase your staff and Also repurpose anything your customers take user-generated content And I think what gets a lot of people hung up on creating videos Maybe they don't have a production set like we do right and that's okay We our smartphones are pretty darn good Yeah, they're pretty smart take a video with your phone and even it doesn't have to be the best quality Go behind the scenes people like that story like to see the other side of things and it really helps them relate to Who you are as a business owner. You're not just some faceless company. So next up we have These groups can you tell us a little bit about what the the Facebook groups are and how I can potentially leverage it as a business owner Yeah, so definitely encourage you to pay attention to other Like-minded businesses, but also groups to piggyback off the engagement you already have I will say content is where you want to spend most of your time But groups can be an advantage to getting your business more exposure for sure. So next up we have Advertising what do we do with the paid advertising? Yes? So it's no secret Facebook has gone on record to say organic reach is on The decline don't give up on it organic content is still alive and well in breathing But I think Facebook posts that you boost has a lot of potential and you can reach a targeted audience Which is one of my favorite things about it You can start off with like five bucks and you can get in front of a specific demographic age group zip codes and That way you know your post is going to reach the right people and with I would kind of look at the post that maybe I've done the best and then boost those and get those that reach out. That's a really good point Thank you for bringing that up. It's usually Wait, you're the expert. I dabble. So with Facebook it's You want to go ahead and let the post that you're doing Hang out organically for a little bit let it chill see how it does garner some reach now once it garners some reach Then boost it. That's what we found to work best While a lot of people I speak to think there's no way to track this to ROI That's a total myth.  What time of day they're doing this and when you look at all of that and really understand it the insights You can truly be informed about Where do I go from here? Right, like where do I go from what comes to which days work best to post what time of day works best? Does my audience prefer the entertaining posts more than the educational and on which days and from there You can truly come up with a great strategy What happens if I'm not getting maybe the engagement that I want? Are there any like like just great pro tips or boosts that I can do To help me just skyrocket and get part of those people contest. Okay. How so? So recently I saw this cafe that had a special music guest coming in And they encouraged their audience on the facebook post which is like promoting the music Comment below and tag a friend And then they're going to do a random drawing And it's like two free tickets to the show that quick little tag a friend now becomes just free advertisement for you And it's cost you a couple tickets or maybe a free drink or a free drink or whatever you do You could also ask a question. What is your Go-to order When you come into our restaurant or what's your favorite thing on the menu And your favorite person to dine with and so it's your customers Spreading word of mouth about what's great to eat So on twitter and instagram hashtags are super relevant, but I don't always see it as often on facebook. Are they a thing? Absolutely. I mean here's the thing when it comes to using hashtags, whether it's on twitter or instagram or facebook Or if you're just posting either way you got to monitor it because it's going to be different For each business. It doesn't hurt to use them. Just be mindful and use relevant hashtags Perfect and probably only one or two don't go overboard. Yeah, you don't need to go overboard. This has been the journey Thank you so much for watching. Make sure to like and comment below Subscribe to know when our next videos are coming at you and we are signing off


Welcome to session 40 on our course on Quality Control and Improvement with MINITAB and this is the last session that we are delivering on a specific topic which is very interesting topic which is known as Taguchi's method and how we can we can use MINITAB interface to do experimentation using Taguchi's method like that. I am Professor Indrajit Mukherjee from Shailesh J. Mehta School of Management IIT Bombay. So, the previous session what we have done is that we have tried to explain fractional factorial design and this concept is only extended in Taguchi's design. So, let me just recap the main idea of fractional factorial design. So, when we are doing running factorial design what happens is there are also number of factors increases experimentation number of experimentation also increases like that and initially what we do is that before final experimentation what we do is that we try to screen the factors we are not interested into interaction effects and higher order interactions like that. We do not want to study all interactions like that. So, and sparsity of effect principle also says that higher order interactions does not dominate the systems like that. It is main effects and maybe lower order interaction that is important. So, using that principle what the experimenter does is that they want to screen factors for that they will run not full factorial maybe partial of the factorial design they will run. So, over here this is a 2 cube. So, 8 experimental run is required. So, I do not want to spend so much of money in full full full trials because full trials when you do then all interaction effects you can calculate, but I am not interested into that I may be interested into which factor is primarily dominating over here and which effect is very much significant. So, those factors I want to screen. So, that is known as screening experimentation. So, then what we will do is that I will run half of the fraction over here and this is known as one half fraction that we are running and symbolically we run we say that 2 cube minus 1 and basically we will run 4 experimentation over here 2 square equals to 4 trials we will run over here ok. Now, this is one half of the full factorial, this is other half of the full factorial over here. One is known as principal fraction, one is known as alternate fraction over here. Principal fraction is that fraction where if you multiply the sign convention of A, B and C what will happen is that you will get positive sign over here. So, similarly, when you run B at high level and all other at low level then also sign convention will be positive, when you run C then it will be positive and when you run A, B, C at high level so it will be positive like that. So, this is known as defining relationship to define the fractions and you can run one of the fractions principal fraction or alternate fraction. But when you are running a fraction of the full factorial design what will happen is that some of the factors and interactions will be confounded with each other that means they are not separable like that. So, in that case what happens is that when you are estimating the effect of A, actually you are estimating the effects of A plus BC when you are estimating B it is B plus AC like that. So, that can be calculated based on this formulation what I have shown. So, in this case A multiplied by ABC you have to do which is the defining relationship. So, A square multiplied by BC so this will be treated as one. So, in this case BC will remain over here. So, in this case and this by this formulation what we are getting over here we can get which is allied with which one over here. So, C is allied with A, B over here. So, this is aliased effects like that. So, this can be seen in any books you can see Monomorris books on design and analysis of experiments. So, what I suggest is so this is fractional factorial design and we will run one of the fractions like that like one of the examples that we have taken there are four factors over here 1, 2, 3, 4 and only these trials are run because these are the principal fraction this is coming to the principal fraction over here and when you run the fraction and then we can find out which effect is important which is not and this is basically one of the 2 to the power 4 fractions over here and it will have a resolution of 4 over here. So, 2 to the power 4 minus 1 design over here and half of the fraction I am running and in this case we cannot estimate all interaction effects like that, but we can find out which which factor is important which is not. So, resolution 4 design and we also mentioned that higher the resolution better better we can estimate the main effects and lower order interactions like that ok. So, we will always go for higher resolution fractional factorial design most of the time and this concept of fractional factorial design is used in Taguchi's method. So, we will start with Taguchi's design of experiments. So, Taguchi was a textile engineer and around 1950 to 60 he introduced the concept of this Taguchi's method and which was very popular in Japan at that time point and in 1980 people came to know that this is a well known this is a techniques which can be used in system optimization and process optimization and also in while we are making the design. So, when we are making the product design also this can be adopted over here. So, Taguchi's talks talked about emphasized on reduction of variability. So, earlier experimentation whatever we have discussed design of experimentation only talks about mean, mean to should hit the target values like that we we are trying to optimize and bring the means to us population mean towards the target values over here, but Taguchi emphasized in reduction of variability over here Taguchi emphasized on reduction of variability. So, he developed a method which in which he claimed that the mean will be on target and sigma will be reduced like that and both are done simultaneously. So, simultaneously reduction of variability and bringing the mean to the target value with one experimentation we can finish this and we can get a setting which is robust which is robust robust to the effect of noise variables also. So, introduce another important concept which is known as experimentation with noise experimentation with noise basically. So, Taguchi says improvement of quality cost reduction and reduction of variability is the key over here reduction of variability is the key and noise interaction between control factors and noise is also one of the important concept he emphasized. So, then one experiment one one earlier also we have mentioned that Sony US was manufacturing televisions and also Sony Japan was manufacturing the variability of Sony Japan was much less as compared because the graph you can see over here is having less variability as compared to the graph over here and and they are both accurate and precise. So, this is the target value that is defined over here and we also mentioned in CPK analysis that both target and variability is important and in that case more and more you deviate from the target and variability increases like that and customer does not like that. So, anyway Sony Japan sale of Sony Japan TV was much popular as compared to when people tends to buy more Sony Japan as compared to Sony US. And this is related to both accuracy and precision because when Sony Japan is manufacturing they are not only dedicating to the target values also the variability they want to deduce on the target values ok. So, this concept of goalpost mentality which was earlier there that whenever you are within the specification and everything is fine that was assumption when we have monopoly markets like that. But later on this concept changed and Taguchi changed this concept and told that this is not what is actually perceived by the customer customer get dissatisfied as and when you move away from the target values. Whenever you move away from the target values you are basically customers are getting dissatisfied like that. So, Taguchi introduced a loss function approach over here. So, any deviation is bad he mentioned that any deviation is bad over here. So, he defined a loss function. So, earlier it was that loss is only when you go outside the specification this is the loss and this will be loss when you go outside the specification. But Taguchi mentioned that no it is a quadratic loss function that he mentioned over here and whenever you deviate from the target values over here and then in that case what happens is that there is always a loss associated with that ok. So, he developed a loss function which is quadratic loss function which is debatable, but still people are using this one concept loss function concept like that and using Taguchi's method to optimize the system like that ok. So, this is loss function approach when you deviate from the target value you incorporate a loss and that magnifies as you move towards the specification and when you are outside the specification it is the maximum that you are encountering. So, that the losses will be much more as compared to when you are near the target values like that ok. So, this loss function definition leads to a concept of expected loss like that. So, in this case and over here loss can be calculated if I can calculate the k I can also calculate. So, k can be calculated over here based on this formulation when you are deviating from this. So, cost associated of DPR when you are going outside the specification is given over here and this is the deviation that is happening and this is the delta 0 when you are deviating delta 0 is the tolerance that is given. So, a loss can be defined like this formulation over here. So, this is the loss function and Taguchi developed three different kinds of loss function which so engineering specification can be he mentioned that there can be a three types of specification one is nominal the best what we have taken earlier also and smaller the better or larger the better when we are doing about multiple response optimization we have discussed about this. So, Taguchi developed loss function for each of this. So, one of the loss function is given over here as nominal the best and loss function is given over smaller the better and this is the larger the better. So, more and more smaller the better means if you are if you are if you are moving to the 0 condition over here loss will be less like that. So, loss will be less over here and if it is maximization problem it will be reverse function that you are seeing over here. So, this will be 1 by y square like that. So, based on the characteristics value which is y over here CTQ values what happens is that loss if you are deviating from the values loss will be more like that. So, three types of loss function Taguchi developed over here and this loss function will be used to define another important characteristics which is known as signal to noise ratio and based on this Taguchi defined a signal to noise ratio. So, if if the loss is less then signal to noise ratio is maximum like that.  So, in this case what happens is the signal to noise ratio definition is given. So, nominal the best he has defined formulation for signal to noise ratio for smaller the better he has defined as signal to noise ratio which is minus of 10 log what you are seeing over here. So, when loss reduces signal to noise ratio becomes higher the value of the signal to noise ratio increases basically. Similarly, larger the better also. So, everywhere I need to maximize the signal to noise ratio that is the objective of Taguchi's experimentation and if you minimize if you maximize the signal to noise ratio basically you will reduce the sigma or variability of the process variability of the process basically. So, one of the measure that is used in Taguchi's reduction of variability principle is that I use signal to noise ratio to define the levels of the setting conditions. So, what should be the level of the variables control variables like that based on signal to noise ratio. And Taguchi considered also an important aspect that interaction between noise and control factors when there is an interaction between this one what happens is that there is a region over here where the variability when I change the control factors over here. So, in this case when noise variables are intentionally changed. So, in any experimentation you will find that we are changing the control variables we are changing the control variables, but here what Taguchi's experimentation we will change the noise variable also intentionally. This is noise variable is known and uncontrollable, but for the sake of experimentation what we will do is that we will intentionally introduce noise and find out the setting of the X variables or control variables where the effect of noise is insensitive basically. So, in this case what happens is that this when you see that in this when Z is varied in that case it is not. So, if there is no interaction in that case and here there is interaction what you are seeing over here. So, this is crossing the graphs are crossing each other and here it is parallel. So, you can imagine that if there is no interaction I cannot reduce the variability. Whenever there is a interaction that is happening between control and noise variable then there is a possibility of reduction of reduction of variations over here ok. And Taguchi wanted to explore the non-linear region over here in the experimentation. So, if this is the X condition over here and here it is linear region. So, variability will be high if I go to a non-linear region over here what happens is that variability goes down. This is also another important concept. So, I want to minimize the sensitivity of noise and this is what what is known as robustness idea of Taguchi on robustness and setting condition is robust when even if the noise parameter noise variables changes conditions. So, in that case it has minimum effect like that. So, experimentation with control variable and noise variables like that. So, here Taguchi took some help on orthogonal array experimentation. So, orthogonal array matrix was used over here. So, in this case Taguchi took the help of one of the mathematician C. R. Rao who is from Indian Statistical Institute Kolkata India and he invented actually this orthogonal array concept and in this case and Taguchi adopted this concept over here and he proposed various types of orthogonal array that can be used for experimentation like that ok. And he wanted to reduce like fractional factorial design we use the number of trials reduce the number of trials. Here also Taguchi emphasized that we should reduce the number of trials and he took highly fractionated fractional factorial design and in that case he defined various types of orthogonal array to be used for experimentation. So, if it is a two-level experimentation you want to use a orthogonal array in that case Taguchi suggested you use L4 array, L8 array, L16 array, 32, 64. Like if you are doing a three-level experimentation then L9, L27, L81 like that. So, every orthogonal array has a specific design I will show you after this slide like that. So, in L8, L8 means 8 number of trials you have to run over here. So, 8 number of trials and total number of factors that can be considered for studying the effect of total number of factors that can be studied. Maximum 7 factors can be studied in L8 orthogonal array like that ok. And so, drastically out of this 2 to the power 7 experimentation, 128 experimentation that is required what we are doing is that basically 8 trials we are doing we are reducing the number of trials from 128 to 8 over here. So, this is the concept of fractional factorial design that is erupted over here and orthogonal array is one of the concept that is taken from fractional factorial design and this concept will be used. So, in this case this is one of the orthogonal array that is L8 I mentioned and Taguchi used a symbolic notation. So, you can think of 1 as minus over here and this as 2s plus over here. So, this is minus minus you can think of this is minus level, this is minus level for factor 1. So, if this is the factor 1, so factor a let us say and this is factor b like this, this is c like this and when you are running the experimental trial like this. So, this will be a, b, c this is d and this can be e f g like this. So, if you have 7 factors over here which is a, b, c, d up to g. So, in this case what you can do is that you can use L8 orthogonal array to see the effects and calculate the effects of a and this is we do not have to run the 2 to the power 7 experimental trial over here. And how do you run the trials over here? You are running the trial. So, a will be at lower level, b will be at lower level, c lower level, all at lower level should be run first over here and that CTQ values over here will be noted down and then like this you have to complete the 8 trials based on the sequence that is given. So, level will be second experimentation level will be first one at level 1, level 1, level 1 then d at level 2, level 2, level 2 like this and all this combination if you are running. So, this orthogonal array is basically a balanced design and we can compare the levels of any other factors like that. So, over here you see balanced experimentation. So, over here the number of plus and number of minus are equal over here. So, this is 2, this is 2, this is the. So, 4 number of 1s and 4 number of 2s over here. Similarly, 4 number of 1s, 4 number of 2s over here. Every column is balanced basically, every column is balanced and their independent column over here. So, this is a orthogonal array matrix that we are using over here ok. So, the basic assumptions of Taguchi's experimentation is that it is dominated by main effects, system is dominated by main effect and I have to reduce the trials over here, reduce the number of factorial trials over here. So, in this case we concentrate on main effects. So, Taguchi says that system is dominated by main effects. So, mostly and system design is dominated by main effects. So, interaction has little effects on the design. So, generally we try to avoid interaction in the design and in that case, screening of the factors become easier when we use these methods over here. We do not have to run 2 to the power 7 experimentation. Only 8 experimented trial, I can get the, I can get the condition of A, B and C and whether they are significant, whether they are important or whether we can drop that variables like that. So, whether it is making sense to screen those variables or whether we will not consider those factors in final experimentation or later on like that. So, this can be used for a screening purpose, but Taguchi also emphasized that we can use this for optimization that when that means Taguchi is claiming that even if you run only this 8 trials over here instead of 2 to the power 7, I can get the optimal condition which will be which will give me a solution which is equivalent to full factorial design if you are learning the full factorial design like that. But the assumption is that it is dominated by main effects, it is dominated by main effects or maybe some lower order interactions. So, higher order interactions has no effect on the system like that. So, this is the concept that is used. So, one of the examples that we are taking over here is taken from source is Minitab 19, you can find this file Minitab 19 support file this is there and I am taking one of the examples from what they have given like that. So, here I wanted to design a new golf ball over here which will maximize the ball flight distance over here. So, ball flight distance is these values that you are seeing over here and these are the factors that is considered over here A, B, C, D and there this is 4 number of factor is 4 over here. So, 2 to the power 4 if you can think of full factorial and all are 2 levels. So, this is 2 levels. So, this is a categorical factor you can see this is a continuous variable this is also a continuous variable this is also a continuous variable over here. So, in this case these are the 4 factors and we want to find out the best combination of let us say A, B, C and D which will maximize the ball flight distance and there is a noise variable over here types of golf club that we are using one is driver and one is iron and I can use any of them. So, and I am intentionally changing that for experimentation over here I took 2 of them and even if the noise is present I want to get a setting where irrespective of the golf club that you that you select I will maximize I will try to maximize the ball flight distance like that. So, one of the one of the array that is taken over here is inner array and the outer array is taken as noise over here as one of the very factor is golf club over here. So, in this case, so noise is important. So, interaction between factors control factors and noise that is important over here and we can create the design in Minitab and we can run the analysis and find out what is the best combination how to do that I will show and when you run the analysis, but you have to mention what you are maximizing CTQ has to be maximized that has to be mentioned in SN ratio and in that case. So, let us assume that this trial was run and this is a this is 8 experimental trials, so L8 array will be used over here and in this case only instead of so 7 factors we are assigning only 4 factors over here. So, although we can accommodate 7 over here, but we have only 4 factors. So, minimum number of trials that is required and the orthogonal array that fits over here is the L8 which is which is the best orthogonal array that we can fit the minimum number of trials with minimum number of trials. So, the L8 and we are doing this and we can we can generate this design and also do the experimentation how this design is created basically. So, in this case what we can do is that and these levels we can think of one is plus 1, one is minus 1. So, we can also define as level 1 and level 2 like that arbitrarily we can define one is at high level, one is at low level. So, sign convention of Taguchi is 1 and 2, whereas in factorial design what we have used is minus 1 and plus 1 like that. So, that that same symbol configuration we should remember and let us go to Minitab file and try to create a Taguchi's design. So, what we will do is that we have 4 factors and we have noise variables over here. So, what we will do is that design of experiments Taguchi's design create Taguchi's design over here. Then it will ask that how many levels. So, we have having 2 levels number of factors that we have what is the number of factors 4. So, then it will you can go to the design and you can see all possibilities but the minimum number of trials is L8 and in that case add signal factors here we are not considering signal factors for dynamic characteristics this is the static characteristics we are considering over here. So, so we will click ok we will not click that option. So, in factors what we can do is that the by default columns are specified over here. So, the column number 1, 2, 4 and 7 it is defined by the Minitab automatically over here. And so, this is defined based on a linear graph concept like that. So, we are not going to that if you are not interested interaction effects. So, in that case you can assign to any of the 4 columns like that by default you can choose first 1, 2, 3, 4 columns like that we can change this which column to assign over here, but Minitab has automatically assigned some columns and that is that is also good to select like that. So, next is options in this case tool worksheet. So, if you click ok what will happen is that this 8 trials will be created. So, the which is array of L8 to the power 4 that is the trials 16 trials were required, but I will only learn 8 trials over here. So, this is 8 trials and then what you have to do is that you have to just enter the values of noise 1 at level 1. So, this will be maybe level 1 and this may be at plus 1 over here. So, A, B, C, D, E at level lower level and E at plus level like that we can define like that. So, then we can enter the values over here for the first experimental with E at lower level and E at plus level with this combination we can we can we can just note down the data set of experimentation over here or the CTQ values which we have to maximize basically. So, when we enter this column then only we can we can analyze the data like that. So, this is already already entered in the MINITAB file over here what you are seeing in the screen. So, this is already entered over here. So, this is already entered. So, we do not want to waste time over here. So, material diameter A, B, C, D this is given thickness and these are the E factors that is one is low level and one is arbitrarily were defined one is low and one is high. Now, when we want to analyze this data set over here. So, what we will do is that design of experiments then we will go to Taguchi's method and analyze Taguchi's design over here. So, you have to define that these are the two response variable data is over here. Then you go to graph what you have to do is that mention signal to noise ratio and mean over here. So, these two will be ticked over here, analyzed you go for display signal to noise ratio and also fit models over here you click for signal to noise and mean over here. So, this will be you click this one then terms I do not want to study interaction terms you can remove this one I can only want to study A, B, C, D and E because I am just screening that one maybe with this also we can define what is optimal. So, here if you want to analyze the error. So, we are not interested at this time point and here what you have to mention over here is that these options what you want to do with the response whether we want to maximize. So, signal to noise ratio what type of signal to noise ratio like what we discussed. So, we will mention that we want larger is better type of functions. So, this is the formulation that will be used by Minitab and it will report the signal to noise ratio. So, I click ok over here and then I click ok and what will happen is that you will get the conditions which is basically important for us. So, what is required is that we will consider the ANOVA analysis of this. So, this is Excel we will we will consider Excel over here. So, let us just place that one. So, it is easier for you to see also and how do you set the conditions like that when you are optimizing also using the OJ's method how do we do that. So, what we do is that first we see the signal to noise ratio and based on that we set the variable labels like that. So, over here I am just copy pasting this one and what do you see over here is that material is significant that means P value is significant over here diameter is also significant because P is less than 0.05 dimples this is not significant more than 0.05, but very near to 0.05. So, over here either you can consider this one or you can set it at any labels like that based on another. So, first we see the SN ratio SN ratio is related to sigma over here. So, when we are mentioning so this is related to sigma it impacts the variability basically. So, whenever and thickness also impacts the variability. So, in this case 0.042. So, now what you have to do is that see the SN ratio plots and based on that we set the labels of material diameter and thickness. So, this can be set. So, what is given by Minitab software is that if you go down over here you will find a conditional you will find this SN ratio plot over here ok. So, material was significant diameter was significant this was not significant and thickness was significant like that. So, in Tanguchis method we have to maximize the SN ratio whatever may be the characteristics always we try to maximize the SN ratio. So, material type SN ratio this is the SN ratio axis over here. So, material type liquid should be selected because that is it maximizing the SN ratio over here. So, liquid so we have just set this level 1 of material is let us say liquid then diameter also level 1 because that is also maximizing the SN ratio and that has impact on variability. So, first we have to select those variables or factors which are impacting variability and set this set the condition of this variable of this of this factors like that. So, over here material we have selected at liquid level this is 118 diameter and then thickness we have to select the level 2 that is 0.06 let us assume that one as level 2. So, this will be taken and if you also consider dimple over here. So, this is not significant statistically, but it is showing that level 1 is the predominant aspects, but at least this 3 will be set material diameter and thickness over here this will be at level 1 level 1 and this will be at level 2. So, this is the first diagram and then you have to see that which are the variables that impact the mean. So, over here there will be a mean analysis also analysis of variance of mean. So, I can copy this one and I can paste over here. So, below this one you can also copy this one and this are the this this ANOVA analysis will tell that which factor is basically influencing the mean over here. So, what we are observing over here none of the factor is influencing mean over here. So, whatever setting we have to do we can do for the variability reduction over here and then try to predict what will be the if this is the setting what is the what is the maximum distance that that it gives basically. So, these are the only factors that we have considered for experimentation and based on that we have to we have to finalize over here. So, we can go by the sigma and if we assume 0.06 and if the upper limit of p value we set at 0.1 rather than 0.05 all are significant for the sigma reduction over here. So, in this case what we can do is that we can set these values. So, material at level 1 diameter at level 1 thickness at level 2 and dimples what what we can see is that this this what we have seen over here is the based on this trial. So, and this this diagram will tell me so that SN ratio diagram. So, dimple will be at level 1. So, level 1 for material level 1 for diameter level 1 for dimple and thickness will be at level 2 only. So, this is the final combination that we want to see. First three is level 1 last one thickness is level 2 like that. So, then based on this so this is the experimentation that we have run and with in presence of noise this was analyzed ANOVA analysis was seen and first we have seen the SN ratio ANOVA analysis and based on that we have we have identified which factor influences the sigma values and those factors are set at a certain levels based on the SN ratio maximization principle and then what we have done is that we have seen the mean whether some factors are impacting here it is not. So, in that case we will go by the factors that we have selected levels we have selected using the SN ratio principle and the final levels that is factor 1 is that level 1 factor 2 level 2 level 1 level first three factors at level 1 and the last one at level 2. So, also what you can do is that here you you have the options of predicting the Taguchi's results over here. So, you want to predict what will be the mean signal to noise ratio standard deviation like that and what you want to see is that what are the effects over here. So, that we want to see over here terms for prediction is only the main effects that we are taking and labels over here we can we can select the labels from the list like that. So, this is liquid over here. So, this is 118 like that and this is thickness is point this will be 0.06 like that that we have taken level 2 and dimples we have taken level 1. So, this is ok and diameter also we have taken level 1. So, that is not an issue. So, we will we will select ok over here and then click ok and we can see what is the predicted ones. So, over here you will get the prediction and the confirmative trial is run to see that whether the analysis or the setting condition gives near to this prediction what is given over here. So, it is predicting that SN ratio will be around 52 over here high SN ratio is expected over here and the mean value will be around 244 that is the maximum you can reach of distance and the standard deviation will be around 8.16. This is the prediction based on Taguchi's analysis experiment and analysis over here and there will be another important analysis that we will see over here while while you are analyzing the results. So, in this case we will go back to the analysis again. So, we will go to Taguchi's method analyze Taguchi and everything is same condition. So, what what we have seen over here is that and this is you know analysis shows a square value is quite good 94 percent over here explain variability by considering all these four factors without considering interaction effects like that and it will give you it will give you mean analysis is also given SN analysis was done separately over here and here you will get a signal to noise ratio tables over here you can copy this one and we can see what it shows. So, here you will find another important analysis which is known as which effect is rank of the variables like that. So, for SN ratio which is ranked one which is ranked two which is ranked three like that which has maximum impact. So, diameter it is sure rank one. So, it will it will just subtract maximum for the minimum one and it will calculate a delta value over here and delta is calculated as 7.93 if you subtract 42.15 minus 34.21 you will get 7.93 like this you can calculate all delta values for the all the four factors and then you can rank based on the value. So, rank one is for the highest delta values over here which is 7.93 that means, diameter has maximum influence on the CTQ that is considered over here maximizing the distance of travel of the balls like that. So, in this case this is ranked one similarly for which is impacting most variability variability which is impacting more diameter is first then thickness is second material is third and the last one is this and also you have seen the p value is less. So, even the p value will indicate which is important which is most important or significant like that. So, that will be shown over here. So, this analysis also says that that which can be ranked. So, diameter is the first one then we can we can consider material and then thickness and the last one will be dimpled that that is also visible over here. So, similarly you can also see this analysis of this mean analysis and also ranking of that. So, if you go to the mean also so which is impacting mean like that. So, ranks is also provided in this analysis over here. So, you can just paste this one and see and you will find that which is important which is not. So, ranking can also be done like that. So, there can be so this specific example what we have taken over here is basically four factors over here. So, 2 to the power 4 experimental trials were required, but we have only done 8 trials over here and when number of experimentation increases what happens is that we will find this Taguchi's method as very much useful techniques over here and the only thing is that it is controversial from statistical point of view people contradicts these techniques and also the quadratic loss function that we are taking. But it has been observed that this gives results and there are many more examples we can take like this factor we have considered LA this is taken from Monomorris Design of Experiments books and there are four factors over here and there is the noise factor is taken and it has level 1 and level 2 experiment was done and the labels are also defined like this. So, this experimentation and final level was defined over here as A1, B2, C1 and D1 like this. So, this experimented trial also can be seen and based on the concept that I have given in the earlier example that can be similarly implemented over here and first you see the SN ratio maximization concept and then based on that you find the setting whichever factor is significant and then go to the mean effects plots like that mean effect plots of the mean and based on that you said if some of the factors are impacting the mean values. So, this is related to mean over here, this is related to sigma over here. So, first we see the sigma and then try to find the settings over here. So, I have to maximize. So, these are the settings that we are considering over here and in this case and this may not be having any effect that is why this is considered as D1 over here. So, either first analysis will be on sigma and based on that which is significant we have to set those variables to the labels and then we see the means without impacting or changing the settings or what we have said based on SN ratio. The other variables if they are significantly impacting the mean then we can change those labels because those are not impacting the variability. So, that is why we can adjust that one based on the mean concept over here. So, if I have to maximize then in that case we will select variables and the labels based on the mean effect plots like that. So, these are the two plots that we have to use simultaneously over here. If you want to study interactions also that is also possible in the which is experimentation and this is one of the important examples that is taken most of the time. Inasito's example. So, this is INAA tiles company in Japan 1950. So, they are finding in the furnace the heat distribution is a distribution varies within the furnace. So, in that case dimensional we are getting different dimensions in the INAA tiles and the outside tiles, how they have optimized. So, there are 12 factors selected over here and noise variables are also selected over here which is the positioning of the tiles and based on that optimization was done and this was taken as an example. So, every Taguchi's when we talk about Taguchi's experimentation, this is one of the experimentation that is very popular very popularly shown and L12 orthogonal array can be used over here. So, based on that we can select the final labels like that. So, over here what is important is that I should this lecture this all 40 lectures that we have done. This is because of the help that we have to acknowledge the people who have helped me so much in developing this course and developing the questionnaires and assignments and final exam questions like that. So, two of my PhD students Avinav Kumar Sharma and Rijit Majhi has worked very hard and they have developed some of them they have developed slides and some of them one of them has concentrated on the question paper and sometimes both have contributed to both the things like that. So, these are the main contributors and I would like to thank IIT Bombay. So, for giving me this opportunity to deliver these lectures to to and make it available to many people who wants to learn quality and experimentation design of experimentation using Minidive software like that. But I would also like to thank this NPTEL team who has helped me like Bharati is there then Omkar is there then we have we have Vijay over there. So, these are the people who have I am continuously in touch and we have delivered this as per the need and requirements of the NPTEL and you can also see because this course requires some understanding on quality management and you can see the web course that was developed earlier by me and in that case you will get some ideas. You can you can read those materials over there and try to see more concepts about quality experimentation. So, that will also help. So, I mentioned in the initial you need some understanding of basics on quality management like that either web course or this any video course like that. But you can see this web course like that and material that is given in this web course that will give you initial understanding of this area of quality management like that and we have only emphasized on the control aspects like control charts we have emphasized on to that and we have not gone by any methodology like Six Sigma and other details. So, but all these concepts are very much aligned with each other and they are systematically placed. So, that some methodology can be developed whether it is TQM whether it is Six Sigma methodology all will talk about control and experimentation, control and experimentation and that is the only way you can improve quality basically. So, we have used Minitave as an interface you can use RS interface. So, you keep on working on any interface that is not the not the I do not want to emphasize that you have to only work on Minitave you can work on any interface like that and whichever is convenient to you whichever is convenient to you. But I have only demonstrated Minitave software over here use of Minitave software in quality control and we can analyze the data based on this. But there are N number of software which is also good, SAS is there, JMP software is there. So, so many softwares are available for the analysis SPSS is there ok. So, people are using different softwares based on the convenience and based on the availability. So, you have to also check whether the software is available in the public domain whether you can purchase that one and a trial version is available for Minitave 1-1 trial version is always there you can also practice using that thing and but if you have a if you have a licensed version in that case what happens is that it becomes easier to study these codes ok. Data is given in the books that I have mentioned every data is available there and you can see the books and extract the data and you can see the video how I have analyzed the data like that and later on you can experiments and make a confirmative trial and see that it really makes sense or not. So, all these things can be in real life you can implement this one and see that graphically what is happening. So, visualization of the data is very important and analysis should be very correct and the assumptions of the techniques that we have we have discussed is also important. So, if it is a continuous variable CTQ is required and then ANOVA analysis is to be we need to do ANOVA analysis and for the CTQ should be continuous that is the condition and we cannot violate that condition and say that any variables we can analyze by any way like that we have learned some other techniques. So, I suggest is that assumptions of the models assumptions of the technique should be seen first limitations of the technique should be also seen and based on that you try to implement some of the ideas that we have discussed over here ok. So, thank you for listening and I wish every success for all of you who have registered for the examination. Thank you.