Even at the best of times life can be confusing, bewildering. For some children circumstances make it even more so. Our young people tell us they need foster carers who will stand by them while they're unable to live at home, who listen to them in their views, set boundaries but be flexible too, and support them with their education, training and life skills. If this sounds like you, please call the West Sussex Fostering Recruitment Team on this number or visit westsussex.gov.uk slash fostering.


the largest, strongest typhoons in the world, right across the Philippines. And we sent, I think, 50 to 20 naval vessels from multiple countries by command-tier assistance disaster link for this super-typing. Next. Lieutenant Palmer, favorite, third, favorite angle. Thank you. So we're going to get simulating waves near shore. This is a walk-through or a simulating wave near shore. This is a quick wave fight. Or it's wind heels, if I'm not mistaken. So we have advanced, fully empowered to use the sortie guidance, be it a monstorm location and the sortie times that the US promulgate, to make your ship sick. The sortie commander, if a sortie was ordered, the actual commander could conduct that sortie, again, directive to US units and available to partner units would be on that. So I'm Commander Joe Haynes from the Royal Australian Navy. And my role here at RIMPAC is as the Commander Combined Task Force, or CCTF Meteorology and Oceanography Metoc Director. So I'm sitting in that three-star headquarters that is responsible for the coordination of metoc assets across the entire theater, be it air, surface, subsurface, and land. OK, so the purpose of the Metoc Symposium is to provide training to all of our metoc officers across the entire fleet at RIMPAC. So we have metoc officers from all of the subordinate fleet units, from the task groups and the task forces. And we're getting together to give them oversight of the kinds of products and services that we can provide holistically across all of the nations participating in RIMPAC from both the meteorology and the oceanography side of the house. So for RIMPAC 2022, metoc is a key enabler to the warfighter. So what we're providing is not just a weather or an oceanography forecast, we're providing the so-watch to the warfighter of how the environmental conditions are impacting operations, be it at the tactical, the operation or the strategic levels. So that gives us an idea of where to best place our assets to gain an advantage over an adversary in any kind of warfighting scenario. And also, metoc is obviously really important for the safety of both our assets, our capabilities, and our personnel at sea. With respect to RIMPAC's mission of capable adaptive partners, for the metoc community, this is an amazing opportunity to understand each other's respective capabilities in the metoc space to share our products and our processes with a view to continuously improving across our respective navies.


What's up everybody Jason for Jasper's case brace calm this fills up a prism Pikachu number one guys We're giving away a free spot as well, and you're guaranteed a team Pistons Raptors and more hiding in here guys So pretty big teams in here guys Pistons Raptors calves magic Lakers all the way down of course to the Wizards Some of these teams are as high as like six seven hundred dollars guys. You're gonna get them for a fraction of the price We did have to do a filler. So there's three customers in here that bought in for less than 350 It's about thirty nine dollars a spot so congratulations those customers But if you bought a full spot on this break, you will have the opportunity to win a free spot So here's the dice really here's a customer names that bought in straight up Josh with three Matthew Grant global Logan and Steven so that's gonna be the randomizer there customer number one after the dice roll gets the tops gets the free spot Then we're gonna paste your names in here And I can say Kev Dylan and Steven Wanda some prism one-pack break there from the filler And then we'll randomize the 13 names you match up here From the Pistons down to the Wizards. So good luck guys. Let's roll it Three and three six times. Good luck top name gets a free extra spot one two three four five six Boom staying with Josh at the top congratulations So Josh at the six times you got a free extra spot Paste your name there with a little character sign And now Six times down the names one two three four five six And boom wow Josh would just want this free spot claims the top spot. Wow That rarely happens, but it does So three one the free spot six times top spot boom and Josh you're gonna end it.  Steven flag. You're gonna get the calves. Lobo.   So Uh, we'll paste these names into the list and we'll break that next guys. Appreciate it


Welcome to the World Radio Communication Conference 2023, WRC-23 being held in Dubai in the United Arab Emirates. I've got the great pleasure of being joined in the studio this morning by the WRC-23 chair, his Excellency, engineer Mohammed Al Ramzi, and I would like to welcome you to the studio and thank you for your kind hospitality. Thank you Max and I'm very happy to be with you here in the studio and looking forward for this interview. The TDRA, the regulatory authority in which of course you are heavily involved with, is no stranger to ITU conferences, WRC-23 being the latest in a long line of very successful events. I wanted to ask you, how does hosting events such as this benefit the UAE? Yes, yes indeed actually we take pride of being the sole nation that hosted and chaired all ITU conferences. How this benefiting UAE? Actually it benefits UAE in so many ways. First we want to establish UAE as an ICT hub, an ICT destination worldwide. So by hosting these events you are making UAE known in the international arena that it is an ICT destination or ICT hub. Second we see ITU as an ample or the main enabler for ICT worldwide. They have a lot of objectives that we think UAE that are very important which is serve humanity and connected, which is one of our objectives as well. So we want to support ITU in many ways and one of them is to host the ITU events. Other than this also we have benefits because when we host this conference of ITU conference here in UAE we make friends with the friendly nations, we make alliances, we develop our skills and workforce and we want actually UAE to play an active part in international diplomacy and international arena. We think it is very important that we bring competition between the region and hosting events. So we have in 2026 our brothers in Qatar will host a play potentiary conference. I believe they will do a marvelous and excellent job in hosting this event. So by all of this you see that we are guiding the region to being ICT hub. This is the whole idea behind it. And not only that but there's also COP28 which is starting very shortly as well. So it's really the focus of the world is on the UAE right now. Can I ask you to tell us a little bit about UAE's 2031 vision and how it relates to WRC-23? Okay the UAE 2031 vision is actually it is a national road map towards growth. Growth in social, socially, economically, investment and development. And the vision of UAE 2031 it has four pillars. First one is forward society, then forward economy, forward diplomacy and forward ecosystem. If you see the four pillars and you see on the other hand the outcome of WRC, you will see that the outcome of WRC is update radio regulation which will enhance and develop technology and ICT. It will deliver the services in very convenient way to all people. It will develop digital cities, IOTs, so many services. And all those services actually are enabler for the four pillars. You will see the connection ICT is enabler for our four pillars. And WRC and taking radio specifically will be the main driver for such development. Excellent. And is there anything that you would like to add? Is there a message that you would like to convey to the participants here in Dubai as well as around the globe? Well, all the participants here in Dubai in this conference, each one of them play a vital role in the success of this conference. If we take our objectives, we have currently 2.6 billion unconnected people worldwide. And WRC somehow can reduce this number in an extensive way. So each participant, if he put this objective in mind and works in this conference to watch this, it was this achievement, we all will benefit from the outcome of this conference. And this is really my goal to have it out of this conference. Mr. Bahami Dhan Ramzi, thank you so much for joining us in the studio. And thank you again for hosting this event here at the Dubai World Trade Center and we look forward to catching up with you again very soon. Thank you. Thank you so much. My pleasure. Thank you. And if you've enjoyed this interview, then do check out our other interviews on our YouTube channel as well as our podcasts on our SoundCloud Spotify or wherever you listen to your podcasts. And for further information, do check out our website at www.itu.int. Thanks for tuning in.


I know there's gonna be more bags so it's not about the money it's more about the long-term plan making sure that my brand has real value because if I just start co-signing anything and everything the fans see that and that damages the brand long-term that means the bags are going to get smaller they're going to dry up and people are going to stop hitting you up what's up what's up what's up i'm brand man Sean and i'm kory and we are back with another episode of no labels necessary podcasts you can catch us every tuesday every thursday on youtube spotify apple music wherever you stream your podcast here at the intersection of creativity and currency you know this is no labels and always we're trying to find conversations and people who represent the no labels no rules concept people who are doing things differently and today someone who's a great representation of that kato on the track what's up sir what's gentlemen how are y'all pretty good no hard points hey man it's glad to have somebody good to have somebody in the building who who is so accomplished from an indie perspective man thank you man you have you're someone to admire have you moved on social and done it right right where you got the business together and the marketing together with the content yeah got 500 million streams over the last couple of years yeah that's nothing to sneeze at a lot of streams a lot of streams man which we need to get on that because you know you're not the flexiest individual but i want to flex on people for you you know i mean some of the things that you accomplished that i think is really really dope i think you were in the top was it five on tiktok streams most viral sound songs in the world and this was during the pandemic during covid yeah um which was weird it was like a lot of big moments happened for me during that period during covid uh so yeah it was it was just a wild experience hey well you know that time see i feel like he's gonna get the podcast like block because he said said the word you know i mean who knows but that was a period of time that made people make a lot of life decisions right good or bad but um i and you have to figure out what's what's uh serious or not but i think today one of course we got to get into your content strategy because you kill it with content and people will get a lot of value from hearing your perspective on that um also just the business as a producer but of course there's some other conversations that are on money and how you look at money as a producer that i think is going to be really important and what people will see the real purpose of this podcast but we'll we'll wait to get to that i want to start with the streams because one of the conversations i've seen around you was i think you had you showed your method it was a post you showed your method of how you create viral tracks right can you explain that method because after you explained that method there was some controversy around and that's the part i want to get to yeah yeah so first of all like i was uh i was one of those people who was hesitant to get on tiktok this was probably around the end of 2019 um and i had a tiktok account but i wasn't really posting i wasn't really active on it and i just remember at that time my business partner benton he was like getting on me about it he was like yo you need to start posting on tiktok and so it just had me thinking like what can i do on tiktok that would set me apart from from everyone else and i just spent more time just scrolling through the app just looking at what people were posting and i noticed a lot of these posts were like the split screen posts where people were duetting videos that other want everyone that other people were posting and i was like man what if i what if i uploaded my beats like i just posted my beats on tiktok and people could duet my beats and just drop like a quick freestyle or whatever and i didn't see anyone else doing that at the time like nobody was posting their beats on tiktok so i was like all right i'm gonna do that and the second beat the second or third beat that i posted was the so pretty beat which became the so pretty challenge and massively viral i mean got billions and billions of impressions and uh yeah it started from that beat that i posted so that kind of became my strategy and formula it's not really it's not even really a strategy it's just like i post my beats i let people drop a verse or duet it and that to me was um that was like that became my thing like people started to know me as that producer on tiktok that they had duetted you know which is which is crazy because i just remember we actually talked about this on an episode yeah because yeah that conversation was some people basically saying that's not you're losing the art doing it in that way you know you're letting you're trying to build something just to go viral and if it's all based on virality it's not really creative you know that whole conversation and how it goes what's your response to it i mean look i don't i don't look at that that's why i say it's not really a strategy right like i'm not looking at tiktok as something that can something that can turn into like an amazing piece of art i was looking at it more so as like all right this is a tool for me to find new artists that i can reach out to and work with behind the scenes but like let tiktok be the driver for the traffic you know what i mean for the eyes for the attention and like you know if we can get people's attention on the app we know how to turn that into uh into a long-term play right so that's how i was looking at tiktok it was like the top of the funnel right we're getting people we're getting people's eyes and ears and attention in and meanwhile behind the scenes like we're working on a full song or like an EP together and that's that's how i see tiktok like it's it's more about finding the talent yeah that's how you know these artists are picky too man if you're just drop the beat with a big artist to complain with a band oh he's like every other producer just working with big artists but to me that was what was cool about it was that there were a couple of videos i watched where you could see the artist was just like someone with like 50 followers or 100 followers or something in yeah you really launched their careers or launched them to a point where you know the platform at least took them seriously yeah yeah bro i mean so pretty like that started from a beat that i posted and a girl that duetted that beat from melbourne australia she was 18 years old that was the first song that she had ever made in her life it's crazy and it became top five most viral songs in the world on spotify so and then she got signed by universal she got signed by steven victor um it changed her life you know and now she has an opportunity to turn that into making it her full-time career you know which is amazing like who wouldn't want that yeah off a tick top off a tick time yeah yeah man i it's crazy to me because one is like hey cable's putting this beat up like the art has already happened to me right from the side right it's not like you're creating the beat based on what they're doing like they're just adding whatever they do on top of it right anyway and the way you just broke things down you look at as traffic i think that's something that people aren't yet accustomed to in terms of using their content as traffic and separating that that way where you can have your more quality content and your lower quality or easier to create content that doesn't necessarily brand you in the way that content used to right yeah yeah it's it's a double edged sword right because if you're if you're only reliant on tick tock to get people's attention and to keep their attention that's that's almost the losing battle right you got to be prepared for what comes after that like if if you don't have any more songs or you don't have any more beats or any music after that big tick tock viral moment then those people are just going to move on to the next thing right so you have to be ready for that moment and i was ready for it like we had you know i had follow-ups after so pretty happen and i was working on a lot of music at that time too so you know we had records stacked up we had other plays ready to go in the pipeline after that happened so yeah that's how i looked at it had you had a moment in your career that had been that wild in terms of attention and feeling of success because you had been in the game for a while i know you had some ups and downs yeah um you know the whole label implosion and everything but it was was that the first time you experienced that level of tension on kato specifically yes 100 yep that was the first uh that was the first moment that was like where i was at the forefront of my own music you know it put me in front of a lot of people you know in the past it was like people might have heard my my production my beats but i was more i was more or less like the behind the scenes producer yeah and so i was trying to get to that moment where like i was at the forefront like i was i was becoming the face of my own brand and i had more control over my own brand and so i think that that tiktok moment definitely helped that's interesting man more control i hadn't thought about it that way yeah being in a producer's shoes can you speak a little bit more on that yeah because like traditionally right producers are kind of in the background like and they have to cater towards a lot of what you know the artist may want or what the label wants or they're not fully in complete control especially when it comes to the monetary side of it right like getting paid traditionally producers get their checks cut from someone else you know like the labels cut in your check the publishers cut in your check you don't get to be in control of your own destiny as far as like how you get paid and i didn't want that because that shit is stressful bro like not being in control of your own financial future and security that shit is stressful and i didn't want that so i was like constantly trying to figure out ways how i can control my own destiny as far as like the financial side of it and what it comes down to is just having your own brand you got to build your own brand you have to build your own business and i think the the publishing and the and the checks and the royalties that can most definitely be a part of it but it's really really hard to make that your main thing and be in full complete control of your own business because someone else is cutting your checks at the end of the day and if they decide like oops we are missing this money we don't know like you know we don't know what happened you can't do anything about that right so um yeah that was my that was my goal is i just wanted more control over my own business alright man i remember when a distributor took maybe an extra 90 days to pay us bro from when they said they were going to pay us and that and our stuff was in building on that we avoided that all cost and build our business from beginning so when the few instances that i i had that i can't imagine living my entire career off of that like i mean imagine like someone else cutting your checks it's it's a little bit better than a nine to five because you're still getting to do what you love right but someone else is in control of your money um and even when it came time to getting paid for so pretty even that check took a whole year a year it took a year for me to get paid for that beat why because the label was dragging their feet okay see you're still signed to a label are you signed to a label no i mean the the label that uh rayana signed to because they had to acquire the the beat from me got it right they had to buy the master from me so that was a whole another story but um yeah it took them a whole year to cut my check for that yeah i had a producer homie break it down to me like this one time too he was like you know once the beat leaves the producer's hand the artist is in complete control of how successful you are with that yeah essentially right yeah so i can imagine that being frustrated to sing a artist like maybe not or the label maybe even not push something as far as you think it could go and make it as successful as as you guys think it could be right yeah right yeah it um and i think i got i got an advance of like 25 grand for that beat but imagine if that was my like if i was depending on that check for my livelihood waiting a whole year for that shit like come on man i can't do that yeah yeah just stacking up bills yeah then when you finally get the check it just disappears because you gotta pay the late fees right exactly that's how that's how it is for a lot of producers and songwriters and people like behind the scenes that don't necessarily have their own brand and that's how it is for them man man so some artists and managers are just waiting for lucky moments when the ones who are killing it have systems to consistently take artists to another level over and over again and if you want to see what that looks like we just did a collab where we not only show the system that we use that's resulted in billboard hit some of the biggest viral moments on tiktok instagram and youtube but also we got jr mckay to break down how he took an artist from zero to one of the biggest hit songs of 2022 and getting a Grammy in january of 2023 this is recent stuff not old tactics if you want to check it out go to www.brandmannetwork.com slash grammy don't forget the www or it won't work because jr gets into the details of looking at the data decisions that got made how much content got created and how they adjusted the content over time for different parts of the campaign this is real behind the curtains type of stuff so again go to www.brandmannetwork.com slash grammy if you want to check this out and apply it to yourself back to the video so this is perfect in terms of a segue just to again i said earlier you guys just the purpose of this podcast a huge part of the vision is just to help make these financial conversations a norm with creatives it's too many people that still think the amount of money you have lessens your artistic abilities or having or if you have too little money that means you probably are some goat artist that nobody else understands and it's nothing to do anything it's two different conversations right yeah it's like how people say um they try to mix like love and happiness or whatever or love happiness and money those are the three things they they throw in together it's like oh yeah making x amount of dollars won't make you happy it's like yeah that's not even same conversation yeah like i need these dollars for this and then i'll do my happiness stuff when i work on my happiness you know what i mean yeah like and they try to do that with the art too it's like it doesn't it doesn't um you know connect at all like i think that's more of how people should start processing it because we look at Kanye West as a true artist and he got a lot of money you know what i mean 100 so like that should be enough for people to realize that it's more to this conversation and stop letting people trick you into thinking you should be broke so they can control your life right yeah so i love to hear you talk about this and you know getting control of your situation just through brand alone because that level of control the way you're moving is different than the more control that people have through distributors and some of these companies in the old system but it's still not as much as control as it's being marketed to be right right so i would love to hear the opportunities that tiktok brought like people like come on like got all condescending they shit it on you and i try not to curse because of our location but they they should y'all don't know y'all have no idea but they they shit on you for what you've done on tiktok right yeah but some some some right i'm this isn't like a victim hood it right but like there's people who just don't get it and they'll look at whether you have streams or whether you have this music specific brand that based on the traditional route yeah there's a lot of opportunities beyond that that your presence yeah one tiktok brought and what you flipped that into can you talk about what that looks like uh yeah i mean man the biggest opportunity that came from that was probably the brand deals the partnerships the companies that started reaching out to me the brands that started reaching out just wanting to collaborate and work because once you have that attention right then other people see that you have that attention and they want to leverage that for themselves and i'm fine with that like it's the music business and so if someone's coming to me and they want to talk business then i'm all i'm all ears um so yeah i probably did within a year of so pretty dropping and all that tiktok momentum probably did like quarter of a million dollars in brand deals and that became like a whole new revenue stream for me and continues to be so that is like the the biggest growth part of my business um it's just doing the brand deals and partnerships man so what did that look like to start and was it all tiktok based like well what was the first brand situation where where you're like oh man this is more than i i thought i would get um first brand i mean it just happened so fast like um who reached out red bull cover girl cover cover girl would have thought uh cover girl yeah yeah yeah yeah walmart um at and t kia i did team usa for the tokyo olympics a bunch of brands like kind of in the music space like i have a great relationship with steven slate who owns slate digital and um steven slate audio so we do a lot of work together um yeah man like the list goes on and on so all that happened around that time of like the tiktok growth and the virality got you got you i think you know it's important for people to understand these opportunities like beyond music though the slate digital situation is a little different because that's ram or like almost indian in a way it's not major major system yeah all right so first you have those right you have the major system typical things and then you have these more independently or corporate tight ram music companies yeah then you have things that are outside of music in general yeah and it seems like from what i've observed the biggest freedom really starts to come when you get those non music opportunities and become a figure within that world is that something that you saw hundred percent um and i think that's why it's important when you're building a brand to be conscious of like all the things that all your interests you know because i will say one of the things that i was like very adamant about is only working with brands that i actually use you know services and products that i use in real life or that i'm a fan of you know um so all the all the brand deals that i've done up to this point are things that i have a personal connection to because that's the only way that i can speak to it authentically if they ask me to create content around it or make a beat around it or post this um i can't i can't fluff it you know if i if i'm not a fan of that brand or that service or product i have to be connected to it in some way um and i think it just translates better for your audience too right like if you connect with it in that way and your audience will feel and um and they'll be more they'll be more likely to to connect with it too yeah yeah i i think it's such a tricky thing to do i feel like for somebody starting out when you're just like you're seeing new money opportunities though like yeah did you see anything where you're like i don't know man it's a nice bag i might want to take this one and really or you try real hard to figure out how i could make it authentic yeah of course of course but if it doesn't i always go by my feeling bro yeah like if the if the gut feeling is not there i know there's gonna be more bags so it's not about the money at this point it's about it's about it's more about the long-term playing and and making sure that my brand has real value because if i just start cosigning anything and everything the fans see that they see that you're not connected to this thing and that you're just you're just getting paid to to promote this thing that you're not connected to and that damages the brand and if it damages the brand long-term that means the bags are going to get smaller they're going to dry up and people are going to stop hitting you up so the indication for me that i was doing the right thing and i was promoting and cosigning the right things is that the brand deals keep coming and they keep growing you know that's the indicator to me i you know i gotta shout out the matt black tesla the brand deals probably help fund that you know i'm sure i'm sure all right uh i bought a new crib in atlanta bought a new car and um you know like i'm not i'm not out here just like throwing money right like i'm smart about it where i know that the car can be a tax write-off for my business where my home that i just purchased uh that can be a tax write-off at least some of it because i work from home i have my studio in the basement yeah so i'm in there working every single day um yeah so help me save and taxes for sure speaking of i want to get into some of kato's money tips okay you got a post on the ground yeah get a business account yeah and write-off expenses gear plugins travel etc speak on that so first thing i would do if i'm making like 15 thousand dollars a year off of just music income whether you're an artist a producer engineer whatever first thing i would do is i would open a business account at a bank just go in there like see what kind of business accounts they have and create a separate bank entity um and also license your llc with your state wherever you live um so create an llc and create a separate checking account for that llc so you have basically what you're trying to do is you're trying to separate your personal income from your business income so everything is separate so that's step one and then step two really after that is i would find a good accountant or a cpa um and a lot of times they'll be able to give you tips on like what type of llc you should set up um you know the tax designation and all of that kind of stuff uh and how to write off expenses for your business so is there a certain time period that you feel like you have to wait before you start this or do you do it day one i would say if you're making a certain there's like a there's like a monetary threshold right because if you're not making any money from music whatsoever or if you're making a small amount it's probably not worth it for you just yet because you're gonna have to pay to renew your llc and your licenses and that kind of stuff so um yeah i would say like once you're making 12 to 15 thousand dollars a year off of music got it that makes sense because of expenses and yeah and then how you funnel the income well and i need to read this this title tips on managing finances as a musician or artist courtesy of kato detract let's get to the second one okay use credit cards with good rewards yes mx capital one etc and pay off every two weeks yeah um so the idea behind that is like most of these credit card companies now have like a rewards program right so they give you back things or money in exchange for you using their services their products so yeah one of the first things i did was i opened up an mx credit card because to me they had the best rewards for what i needed i was traveling a lot at the time so i wanted to get a credit card that had like good travel rewards so i got an mx credit card um and just started charging all my business expenses to that and i was making sure that i put it on autopay and was paying off the balance every single month so that i wasn't incurring bad debt bad debt is like if they're charging you interest every month on the balance that you have on that card you don't want to pay that interest right because it's going to fuck up your credit and it's just going to look bad and you're going to spend more money so i was paying off the balance every month and just keeping an eye on my finances and using that card just for my business expenses and getting travel rewards back so you know things like getting a getting like tsa precheck and um you know certain cash back for when you spend at hotels or on flights and stuff like that yeah man it's a beautiful thing the first time like we had the scales real chip and i realized we had points that could cover all of it yeah it's like oh man this is great bro i have to really do the math and you know use the system yeah that's what i learned about once i started making money is that the system is set up to work against you when you don't have money everything from late fees to overdraft fees when you look at how many things are set up to work against you when you don't have money it's insane yeah like when i was broke i was probably spending more on late fees and all kinds of like hidden things and when i didn't have good credit you know i couldn't get a loan for a house i couldn't get a mortgage i would pay higher interest when i took out a car loan like those systems are set up against you when you don't have money so i told myself that once i started making money i would learn about how these systems work so that i can have it work in my favor that's a fact um and those are things that you're not taught in school you should have been broke today man joe joe biden trying to help these these folks out man i know you saw the thing about the the mortgage i mean the credit score people with lower credit score are getting charged yeah less than than higher credit scores yeah every time i i figure something out man they work against me man yeah yeah but generally speaking like there's so many little things right set up to work against you when you're poor for sure it's literally inertia in each direction like i build momentum being broken then everything cascades in that direction or i'm starting to get some money and if you keep making those right decisions you know that grows and grows and that's why we always you know hear about the gap growing between the rich and the poor right little details like that is part of why it happens outside of policies and all these other things just some small decisions uh i mean the small ways systems are set up because when i i first start not when i first started business because i remember doing lc's a couple of times like when i was younger but it was when i um like did taxes seriously and you just started hearing how these things are set up certain advantages etc and i was like you know what i can see how basically the country is set up for people to be business owners and you're not a business owner yeah hey i'm gonna say you're fully getting screwed but you know there's a lot of advantages to have a business and continue to spend more money and not just sit on that money too right so they want you to be a business that continues to reinvest in the marketplace that's basically what they want you to be exactly yeah yeah now with that being said you specify pay off every two weeks you just said every month but on this post you say every two weeks so what why did you say two weeks there um i don't know i i don't know why i said two weeks but i pay it off every month i make sure that i pay off the whole uh the balances on on all my cards every month i do i i also pay taxes every month instead of just once at the end of the year not there yet yeah i mean that's something that i had to learn is um because for the first couple years when i set up my llc and you know i was starting to make a little bit of money through music i'd talk to my accountant and it was always like at the end of the year he'd hit me with this huge number that i had to pay in taxes and if you're not prepared for that if you don't have money set aside just for that that's one of the things about owning your own business like you are the one that has to keep an eye on all the cash flow all the revenue that you have and where your money is going right so if you spend everything that you make as a business owner you're not prepared for when you got to pay 20 30 thousand dollars in taxes at the end of the year so um to kind of to kind of make that blow a little easier i started paying quarterly and then once i really started making money i started paying monthly so now i pay taxes every single month and then i pay at the end of the year too but it's less and i'm sure a lot less stress yeah exactly as well you having clean books is a blessing that's for sure yeah yeah um and finding the people that can help you do that that's why i say like having a good accountant having a good cpa you know having a money manager or an advisor you know once you get to that point i think is important because it's hard to manage all that stuff yourself and be in the business now last tip you put on here set aside 30 of all income for taxes and pay quarterly or even monthly if possible so there it is yes there it is 30 at least i would say to be on the safe side set aside 40 of all the checks that you get all the revenue once you get royalties if you um sell beats online or if you're you know getting checks set aside 30 to 40 percent of everything that you make and if i were if i were a new artist right i would even set up uh a high yield savings account right i have a high yield savings account that earns me 4.7 percent interest so i make 4.7 percent on the money that on the balance that i have in my savings account so every month i'm making thousands because if you just have money sitting in your checking account you're not making any yep you're actually losing money yeah due to inflation right so that money is going to be worth less and less every single day due to inflation so if you put it in a high yield savings account which there are tons of them um you're at least fighting you're fighting inflation but you're probably also making a little bit of money on top of that just by having it sit there yeah depending on what era of inflation we're in at the very least you're dying slower yes yeah yeah and i'll take that you know i'll take that over a quick deal a quick death well what i love about this post right here is when i look at it these three tips where was your response to another company's tweet that said what's your best advice or managing finances as a music producer right you tweeted that out all right then you put it on instagram with this beautiful cover you flash in the money you got hundreds and then it's a carousel posted the scroll is that that uh that tweet what does your content team look like to be able to pull something off because doing stuff like that and actually having time to think about that is it's not an easy thing to pull off if you're doing all the other things that you're doing yeah yeah uh so i just recently hired my first kind of social media manager so he helps me schedule out content he helps me edit content videos graphics whatever i need um and i use other tools like i use sprout social i pay you know five to six hundred dollars a month just to use that platform but it helps me manage my entire social media and content ecosystem from one platform so i'm teaching jay in tiktok yep even tiktok i think they're still integrating tiktok in a lot of ways but yeah whatever so i have jay who helps me on the social media side i have personal assistant sometimes she'll help me with like finding duets and remixes that people do to my beats and i'll repost those but yeah it's just us and then i have a business partner um that that helps me that's across like all my brand stuff so to me because that's not a complex operation right it sounds like content is the culture in your company they like everybody understands how important content is because yeah you said you just hired this social media person anything you mentioned your assistant and your manager like they throw in some ideas for the pot so they understand is important i need to always be looking out for content yeah all right how did you establish that across the team um just by observing what was working you know because i've been in the game now bro for over 12 years now and that whole time i've been posting content on socials so i got to see firsthand like what works what doesn't work yeah so by now we have a pretty good idea of what is working and what we know definitively for a fact that is working is content and social media being the driver for my business it's not everything right but it is like it is a primary driver for how i get a lot of my business so we got to make sure that we're on our p's and queues and that we're like optimizing and leveraging that as much as possible so yeah scheduling out post um so i'm gonna start to post like a lot more consistently and a lot more volume on a daily basis anywhere between like three and four posts every single day across all platforms that's the goal how much were you doing before maybe once a day or once every other day and you were a large part of doing that editing and stuff yourself yeah i did everything myself so the good news is like because i had to learn how to do everything myself now no one can bullshit me when it comes to social media like you can't try to tell me it's going to cost x amount of dollars for something that i know takes 10 minutes to do you know um so now i can like find the right people i can train them i can help them understand like how to take certain responsibilities off my hands that i can focus more on music and the things that i care about you know i love that because i actually remember the first time i interviewed you like i don't know years i remember years ago and it was like bad camera horrible stuff right and you mentioned your social media even at that time and i don't even think so this is pretty tick-tock and all that stuff yeah but you were meticulous about it all right i remember i asked you maybe about volume and your answer was a lot less volume focused but more the quality of the content but from an aesthetic standpoint like everything where did that come from and how do you think about that now because now you're going up yeah volume yeah does that there's your version of quality still um exists like explain how you see that that's a good question i think that quality comes through volume and consistency you know like i don't really know what quality content means anymore if it if there was one if there was one thing that i could say that matters the most when it comes to content is it's got to invoke a feeling it's got to make people feel something yeah right whether that's educational or entertainment value whatever like if you post something that makes the audience feel something then it's good content to me outside of that i don't fucking know i just post shit and see how it does and the people's reaction and their feedback tells me what is good that's the only indicator that i know so i've kind of had to get over what i see as a barrier for most creatives is getting in their own heads about what they think is quality and might not necessarily be the same for what their audience thinks you know what i mean i've seen that as the biggest barrier for a lot of creatives which ultimately stunts their their progress it slows them down because they get in their own heads too much i'm glad you said that man because you did experience success right you saw grow from the way you were posting content before yeah but now knowing what you know do you feel like you could have done even better if you weren't so particular in those moments or was that just the way that you should have done it at that time um both do i think that i could have put out more content probably well i mean like experience more success from putting out more content not just put out more content to do it but like would you have been even bigger if you posted more in that time maybe without your whole without your brand hesitations yeah probably okay probably um i don't necessarily regret it because it got me to where i am today and um i'm i'm in a great place today you know like i have no complaints but yeah i think it gets to all of us as creatives like us getting in our own way happens to everyone i don't care who you are like you could be at the very top of your game you could be just starting out we all get on our own way in some way shape or form to me it's just about minimizing that as much as possible yeah i like that i like that i i've definitely had some ways that i've gotten in my own way before and i feel like there's always limiting beliefs in one area or another that you have to go through but when you're in it feels like that's what you're supposed to believe you know that's the problem that's the problem it's it's a it's a cyclical thing like it's a cycle you know and if you don't find some way to break that cycle then you just get stuck you get stuck and um and it it stops all progress from happening how do you look at self-development do you have a process of how you improve i think it's just having a a certain level of self-awareness right it's like making sure that and a big part of that is keeping good people around you like keeping a good team around you people who can check you when you're you know like when you're not doing or saying the right things or um yeah just uh being very mindful of your decisions and your actions that's the only way i know how to describe it because and we start to get really uh philosophical with shit no i respect that i respect that so anything to keep yourself from from going too wild right basically right dope dope well i i have to mention the the documentary concept right the opportunity that's come to you also basically that came from tiktok essentially yeah can you i know you can't go too deep into that because it's not in place to talk about yet but that's an iteration of something else an initial idea can you you speak on that at all yeah so um around the time that so pretty happened i got invited to host a kind of a reality show and the whole idea the whole premise of the show was that they were going to have a bunch of tiktokers with millions and millions of followers um and put everyone in a house together and challenge them to make the best music possible right so these were tiktokers that didn't necessarily make music or didn't at least do it consistently but were but had huge followings right and the whole idea was like can we turn these tiktokers into full-time musicians and artists and so because i was like popping on tiktok they invited me to basically be the host and the in-house producer um helping these artists make music so that was an eight-week process and we lived in upstate new york for eight weeks and just made music and these were like you know i'm a little bit older these were like kids you know like early 20s still figuring things out so there were a lot of challenges with just getting them to feel comfortable and secure in their own uh in their own voice you know but yeah it was a it was a wild experience so hopefully that that that series will be coming to a streaming platform soon that's cool to see you have these opportunities that just knocking your door yeah from having visibility and then you have some that you create yourself yeah like you did your tour yeah you've done that at least two times at this point right so how do you balance digging into this brand side all these opportunities that come with having visibility and being an actual producer it's tough bro i won't lie i think it's uh it's just finding a balance between everything i think the music for me right now at this stage in my career because i've been doing it so long i have to be there has to be a spark from somewhere you know it's gotta be it's gotta be inspired from something like i'm not i know a lot of producers and beat makers that can just sit in their room and make beats all day every single day i can't do that because there are so many other parts to my business now that i have to handle um so it kind of comes in waves like when i find or i hear an artist that inspires me i'll reach out we start working on some music together and i'm like yo i love how this feels and then we can start working on a ep or something right so perfect example of that is an artist that i worked with recently named abby the nomad and um really really dope talented like super talented artists and he wanted to make a hip hop album and bro like can rap for real like he kind of started more in like a pop lane but he's a dope artist like in general so we locked in and we've already made two eps together and they've performed really well and he's completely independent um so it's like those kind of scenarios where i'll really dig into the creative the musical side and put my producer hat on and kind of take off my like entrepreneur business hat and just like focus on the music and really lock in but it's got to be inspired from somewhere i can't just sit in my studio and make beats all day got you got you man well look man you shared so much information today i was the what i was about to unless you had something i'm not i'm talking about but i was gonna say but one of the last things i gotta make sure i get on the way out of here it's like oh it's definitely the ai you're talking about ai okay yeah yeah yeah no i i have to ask you about your perspective on ai because you shared you know so transparently how you feel i think you called it whack or corny or something what people were doing man so you know say it with your chest man how you feel about this ai for real all right so i want to clarify right just just off top i am not against ai i'm a fan of ai i think there is a place for technology in the music business right um the only thing that i don't like about ai right now is that because there's no policy and regulation around it it's a fucking free for all so anyone can take anyone's voice put an ai voice on their song release it they can distribute it and you know they can even make money off of it not legally but they are and so i don't like the exploitative nature of ai right now because it's not regulated right and there's no consent behind it as far as like anyone can take anyone's voice yeah without permission right that part i don't like now i do see us getting to a point where ai becomes regulated there's policies in place right streaming platforms won't allow you to upload ai songs without the artist's consent and even one step further i can see a getting to a place where drake has a license agreement with this ai company and they can legally let people use his voice on their ai songs so that at least drake is agreeing to this and maybe it's like branded as a drake ai voice right it's like branded as something separate from drake the artist yeah right and it's like a product in itself um and then at least this monetized it's legal and uh and you get the permission from the artist to use it so i see us getting to that place eventually and once that happens like the floodgates are are open right everyone's going to be dropping ai songs they're going to be all over streaming um and i think once that happens it's going to tip back into a place where people want realness and authenticity to me it always comes back to that right because ai can't replicate authenticity of like the real thing yeah you know what i mean yeah so it'll be interesting man i think i think um it'll be interesting to see like how this plays out yeah it's interesting that it's becoming popular at the same time as community building is becoming more popular yeah it's like a very strong divide down the middle or that's going to be the great separator right i don't know if you are really who you say you are and so i buy this hundred dollar ticket to this thing you're having personally oh that cat that is exactly that is kato exactly exactly and you can you can't you know ai will never be able to do that yeah you know when we layer the the bots and the holograms with the voice uh oh i don't know i don't know yeah we'll have fucking terminators like performing right in front of live audiences put together a bot with the lookalike you know the whole wax face and then you have a chat bot experience how they can respond and it's using kato's voice i don't know man so i want uh with a kind of his double bro like you know if i could sit at home and send a a double here with boo when he was sending booty shows insane it's insane i mean do i do i think that we'll get to that place maybe maybe ten years i'm calling it well it might be faster than that we remember i think you shared a post a grimes said you could do that with my voice i saw that too i'm not gonna remember the rapper kill it you just read a post canadian rap on tiktok you're still doing the same thing but my question is like that's marketing right now that's cool that's cool that i mean i'm i'm all for ai but how how are you gonna enforce that like how do you monetize that you can say it on twitter but if someone makes an ai song and it's also dangerous right because what if they because it's not regulated right now what if someone drops an ai song using my voice or your voice and it's like uh and it's like a neo nazi anthem you know what i mean and people think it's the real thing like that could be dangerous just allowing people to use your voice however they want well that's a part of the problem that the ai voice introduces not just it being unregulated where someone just makes a random song and you don't know it happens right let's just say it is regulated in terms of you getting your percentage but i don't think people understand the power of even if i know it's drake ai right it being done in my voice yeah the same way music sticks in our head yes it could be the right wrong song and then it tarnishes your brand regardless yeah right now they're at your show yeah say do the thing that's popular online let us hear you do it and you know right right it blurs like it blurs that line sometimes i think that's the most enforceable part of it right now like the the brand um tarnishing i think that part is somehow legal if something gets big enough like it's probably why m&m was able to take things down that was probably the argument because it couldn't have been the voice right you know that but it's like ah this is taking over x y and z i'm not a lawyer so you guys don't listen to me but i think that that might be what it is have you seen something though yet outside of okay they did something in somebody's voice have you seen something yet that you're just like yo that's really cool though i mean yeah when i listen to these ai songs i think some of them actually are really good and i think you know i also made a post about this saying that if songwriters and producers and artists were to use ai as a collaborative tool right so if i were to produce an ai drake song with the ultimate goal of being able to get that in front of drake not to distribute it to streaming platforms that i can make a lot of money off of it but to get a placement with drake and i was using his ai voice as like the the placeholder the reference so that the reference exactly so that he could hear it and be like yo this is dope i want to cut this record life changing my life is changed from that as from using ai as a collaborative tool i don't see people using it that way yet right but i think there are people that will take advantage of that and probably change their life yeah i wonder if it's happening behind the scenes like if some of these bigger artists are reaching out to these ai creators and like oh that is that is dope let me get that you know i wonder if it is yeah and i would even take it one step further because i have a platform on socials like i would post that on my socials and be like i made this for drake do y'all fuck with this and if if the fans like it they'll react and they might tag him he might see it he might not but you know to me it can only it's only a win from a branding perspective yeah you know because what everyone's doing now is like making a fake burner account like anonymous and then dropping these ai songs like it doesn't do anything for your brand and you can't monetize it and it's not legal so where's the win you know like i just don't see it right now yeah i feel like people would have to be more creative to make it a brand where it's more about them instead of hey i just layered this using somebody else's voice exactly it would have to be an approach where it's like oh yeah he did it differently or where you notice more the construction of it yeah like who did this that right now is yeah mostly just layering people's voices on other words and exactly and that is not going to be cool in about two weeks you know because everyone's going to do the same shit and and that's why i say eventually people are going to get tired of it because it's not it's no longer a novelty right it becomes a commodity at that point once people start making money off of it legally it becomes a commodity and so then we're just going to see the floodgates open everyone's going to do it people are going to get tired of it and then what are they going to do fans are going to come back to the real shit they're going to come back to the authenticity that comes from a real person's voice you know what i mean so to me music is never going to be fully replaced by ai it's just going to be a you know ai will be a tool or a side side thing yeah man what you said to me sounds like great advice for artists probably any public figure but especially artists you know you're in attraction in moments in time but sometimes over your career you won't be the hot trend yeah there'll be other things that are hotter whether it's ai tech or another artist and you got to let the fans turn their head for a while without you feeling like oh wait wait you know yeah you still see me and and run around to the other side just so you can they can see you he's like yeah stay where you are they're going to turn back around once that new thing is no longer novel you just got to give it time yeah yeah and and you know history proves that like everything is cyclical things come back into style that went out and they always come back in some way maybe it's like a little bit different or kind of reinvented in a way but i really do think that if you just stick to the core of what you love then eventually people will find you you know and you're gonna be you're gonna be at the top of your game in that lane and people will recognize so i don't think there's any point in chasing trends you know what i mean yeah yeah for sure man now am i free am i really am i free to do it no um for real kato it was great having you on man and you know we love to have you anytime you got something to talk about you feel like you got to get something off your chest we can arrange it man it's been a great conversation you educated people on the financial part of the game which is a huge part of where my heart is so artists can have not only the finances but control of their destiny so they can continue to create what they want to create and impact the world so this is yet another episode of no labels necessary podcast i'm bram and shon and i'm kory and we out peace


criticized a segment the fans on why we discussing international food bowl with regards to the trending headlines and the fixtures for the weekend English Premier League. Yes. Thairale kikof épago of cost in charge of fullham. Again, as this guy is war bragging of how we are good days in time but at least good for them. How about united supporters I'm hosting this particular after noon? Shora I'm told they are being trolled over their zebra crossing jazzy. What's up man? You can't advise your team to get some, you know. If I had that push whereby I can have a word with the management, I think that jazzy is a bit of a disappointment. It is a disappointment. We can't hide away. The jazzy is abysmal. No, no, no. You said you have been wondering if it was a shot that was black, and then the jazzy was that striped. That's fine. But everything is striped. I've been wondering how come this man is not donning a united jazzy. You know it's two days out of United. I think if there was one department in Manchester that has made the Manchester start the season with the real talk, it has got to be the marketing department. It's an old department for United. No, it is the best. Everybody is talking about it. So you might want a positive favor for the team. They're going to get more followers because people still want to know when is the day they'll wear that official thing. Yes. All those people joining in. So commercially it creates awareness. Good publicity, bad publicity, it's still publicity. So I think it works well for them. But in terms of wearing... But in terms of wearing that t-shirt, my friend, in Swahili I think they say, nipatikani ni okoto ma something like that, it can't happen. People get used to it. You remember the Nigerian jazzy at World Cup? Yes. That was a good jazzy. You have compared Nigerian jazzy to what? It's the same bright jazzy. And it's your solo robot. I don't want you to get into trouble with some of our commentators on the show. You know Yvonne Namuai, Sadaya had support of the super eagles of Nigeria. So when she gets to listen that you are brushing off Nigeria, you wouldn't be in the same book. No. He's not happy like that. He's not going to give you the first thing you do. Look, the jazzy is not badly off. I'm sorry I put you in denial. No, no, no, no. So straight into what is happening, this particular laughter and an early kick off against Fulham Scott Parker, the big man I loved. Yes. During his professional football, of course he featured and at some point three lines the national team. We didn't get immense playing time for the national team because of that Steve competition. In the midfield options there was Frank Lampard, Steve and Gerard in Hargreaves, Michael Carrick, Paul Scholes. But what do you make of their promotion and their huge assignment, this particular afternoon? Good one. Before I talk about that, I'll say this goes that if the coaches back then had allowed Scott Parker to be in that midfield, the England... That's debatable man. That's debatable. Gerard, what did they do? And then they never gave Carrick and Scott Parker a chance to be in that midfield. They were in that midfield, then the golden generation of England could have. Okay, now away from that. I like Scott Parker because he was relegated two years ago in 2018. Fulham was relegated. It was also a fast year in management. But he went down there, fought in the championship and his back with the same players he had back then. And now with a few kind of signings, I think they are going to give us a run for their money today because I saw the press conference of Scott Parker. It was our target is to stay in the Premier League. It has to be, that has to be the target because you remember in that season, the 2018 season, they went out and bought so many players. So many players that they could not be able to jail them. And then what happened, they got relegated immediately. So now after they went to the championship, all those high stick players were sold. And the real players who want to play for the club want to donja jazi and say, you know what, I want to take this club back to the Premier League. The ones who are now in the Premier League with them. That has, that being said, their caution would be yes. Even if they want to stand the Premier League, they need to gather the points. You know, you don't want to start a situation whereby already the media is pushing the idea that you're going to be relegated. You're going to be struggling even to make out of the top, out of the bottom five. So what they need to do is start off as they mean in business. Now, in terms of them having Arsenal this afternoon, Arsenal again has had this resurgence that not many clubs have seen in recent times. They win the FA Cup. They come and win the community shift. And yes, fellow pandits and fellow analysts will say, those are not major cups. But, and I say again, it is a stepping stone. If you think about it, and then now, you go forward and look at the signings. You go forward and look at the new contract for Obameyan. Does Obameyan guarantee you the premiership? Does Obameyan guarantee you top four to confine for Europe? Yes. Europe's elites? I think... And putting so much pressure on that one layer. Talking about that particular clash, I think the squad sheets are out. Mikayla Ateta looks like he wants this thing dially because he has started all his big guns. Obameyan, Lacazette and William Upfront. It's a trio in terms of attacking department. Then the new signing, Gabriel, who is now the centre-back being assisted by Rob Holding and Keryan Tiene. Does that look terrifying against Fulham? If you think about it, that defence has actually been improved because now you don't have Louis starting up, you have Rob Holding, who is essentially a ball-playing defender. And Gabriel, who will hold the defensive line. But my curiosity will be the link up between William and Obameyan. Not even because Lacazette is on the other wing. William and Obameyan getting those balls to Obameyan. Whether it's crossing them, whether he'll cut inside like he normally used to do at Chelsea, we need to see how he will play today. You know what? In the name of Banta, when United was dominating winning the FA Cup and the Community Shield, they used to call that Kapa Plate and all that. Now that Asen was... Atrophy is atrophy. But again, if you think about it and I'm going to be the partisan to the idea that they beat Liverpool. At the end of the day, whether it was for a cup or not for a cup, Liverpool put the best team forward and Arsenal went there and defeated them. So by no means is it a small fit.  And if they can take the same momentum through the next three games, I'm telling you, Arsenal this season, if they put their house in order and that's where a tactician like Mikaela Tete is there, I believe they can squeeze into the top four, not squeeze actually finishing the top four. Yes, the top four I think in the last four seasons. Yes, that is the target of this particular season. So Fulham is the newly promoted side and we've seen a lot of teams getting promoted, but eventually they get relegated again. Can they defy all loads and be a mainstay like Sheffield did under Chris Wilder last season? Remember last season Sheffield United was told that they will not make it through the Premier League and they will be relegated. Even before Christmas they will be already in the bottom three. But the idea is the cohesion of the players. The self-believe that we came from the hardest league in the world, which I do believe is a championship. Coming into the Premier League, take away the reputation of other players in other teams. Take away the reputation of teams in the Premier League and play to the basics and understand that we are doing this for the coach, for the management, for the funds, for the club. If Fulham can do that, they will be okay. If Fulham can do that, they will be okay. Can they start on a good note, again starting on this particular afternoon? Yes they can. As you know, football fans always say it, or go for the kickoff. Well, it can go either way. It can go either way. Yes. But what I believe today, the blueprint for Fulham is quite simple. Play to your strengths. Your strengths is and has always been even if you look at the last few games they played in the championship, was possessing that ball. Antagonize Arsenal, because Arsenal will want to play to their strengths, which is counter attack. Make sure they don't get that ball. And once they play on the high line, because I can guarantee to the holding and Gabriel will play on the high line, get them on the counter attack.  He's been in sparkling form for, as Chelsea at the Stamford Bridge. And of course, you know, Arsenal choked a lot of football fans when they went for his signature and indeed they acquired his services. How resourceful is it to Arsenal this season? I think also, William is one of the most experienced players in the Premier League at the moment. You get him from Chelsea to your team. Arsenal was a young squad. You need to get players who can be leaders. On the game, in the field of play, you need leaders in that game and William brings that. And also players who have won and they know what it means to won who can walk the journey with these young players. And that's what the kind of things that William brings on to the game. And then, even at the age of 30, you have not seen William go down. His intensity is still up there. His hunger for goals is still up there. And he wants to score. And who wants to live London at the end of the day? It's a good place to stay. London is a good place to stay indeed. So, of course, kickoff of English Premier League this particular afternoon, four matches on card, just like I had indicated to you earlier, kickoff one being Arsenal against Fulham. Of course, teamsheets are already out. Other matches, of course, will take place later on during the day. But a few fixtures, of course, Pitting United against Burnley being postponed. Things later for next weekend. But glad that, you know, EPL is back. A lot of Kenyans were missing this. Are you gearing up for it? I think the uniqueness right now is the promoted teams, first of all. If you look at a fixture like Liverpool versus Leeds, it's champions versus champions. Champions of the championship and the Premier League champions. I think if you look at the history, especially towards the late 70s to early 80s, the resurgence of Leeds winning the then championship cup, which is the UEFA Champions League. They've been in the league one, which is now the Premier League. Again, it's the dominance of Liverpool then. Now bring that full circle. And then start it all over again. That will be quite interesting. And it will be also quite enjoyable to find out that there will be some few Leeds fans, Kenyan Leeds fans, who will be enjoying such games. Then the battle of the top four, which we have to address. We can't leave it like that. Personally, I don't believe Liverpool can win the Premier League this season. We have to work on Leeds United. I think Marcelo Biesla has come to Leeds United. And for a very long time he has been... There's that debate of good coaches who don't show with trophies. Managers are considered with how many trophies you have and all that. Marcelo Biesla is one coach who doesn't come with trophy ladder in a CV. I think he has, I think, four trophies to an Olympic gold medal with Argentina World Cup finalist with Argentina. And I think two Argentina league titles back home. I came to Spain and all that. But look at his disciples. The likes of Pep Gudiola give their allegiance to Marcelo Biesla. Mauricio Pochettino give their allegiance to Marcelo Biesla. These are coach who has come to Leeds United and has introduced formations people have never seen before. These are three, three, one, three kind of formations. Playing in the championship which is a little non-league, of course not in public domain as it is with the English Premier League. At some point being rated alongside Asen Venga, Sir Alex Fagason as world class managers. I don't know of how significant will it be for BLSR to Leeds United in the 2020-2021 English Premier League campaign. You see now the problem with the Premier League is that the pressure that comes even towards Christmas whereby you don't have the right points that can lead you not to relegation but to safety. So BLSR is known as a partition. Man-marking, keeping the ball. Atasad and having this weird and very first counter and assimilation of a formation whereby it can lead from a three, one, four, one that can lead to still a four, one, five, no, sorry, four, five, one again when it comes to the defense. Now if you think about it, all those dynamics can antagonize some games, some teams, for example today Liverpool. Liverpool are known for the quick counter high pressing. If Marcelo applies that tactic whereby he has the four behind, he has the five in midfield and one attack and gets up all to the attacker, but I can guarantee you this that BLSR will shock this Premier League season but a caution to leads but if the points don't start generating, I don't think BLSR will be in at the end of the season. Crystal Palace up against Southampton Saints, Big Man, Roy Hogson. Still at his age in English Premier League and competing against the young talents in Mikayla, Teta, Frank Lampard and Gunasolshia, now Scott Parker joining the band Wagon. How is it like for Crystal Palace considering that they were working hard to keep Wilfred Zaha whom they kept despite his linkage to teams like Paris and Jermaine and Tuna Motspa against Southampton that has had players who've been at the saints for quite long the likes of Redmond, Ward Prowse and now Danny Inks who scored several goals last season. I think Crystal Palace and Southampton have managed to keep some of their best players. They haven't moved and they have not been vocal in the transfer window. For them it's a meditable game. I think for them the big one is who starts at the front foot. The first game of the season for the two teams matters very much because you don't want a situation where Crystal Palace will be fighting off the relegation times when they actually had the chance to be not fighting in that and Southampton the same thing. So for them it's a meditable clash but the first one with the three points will matter to him more than they're losing to him. And then if you look at the signings that they've made they've got Mishi Batua on loan again from Chelsea so you're looking at the over reliance that last season Crystal Palace had with Jordan Ayu where Jordan Ayu was basically the goal scorer they had this idea of using Benteca to create the goals having one tall lengthy striker and having another fast striker and Jordan Ayu but that did not work so Mishi Batua coming in and actually alleviating that pressure from Jordan Ayu would be important. The link up with Wilfred Zaha also is something to admire about. As for Southampton Southampton did a marvel towards the end of the season whereby they really picked up the points. Can they go this season again? We have always said Southampton has this generation whereby in every two seasons they come up with three good players and again they are sold. You can't keep doing that in very few teams have tried that Ajax right now again have to start rebuilding because they have sold so many people so in the same instance from scratch again so in the same instance Southampton has to be very careful this season but for the game today you'd pit Crystal Palace to pick up points. Definitely of course looking forward to English Premier League kickoff this particular afternoon three matches on card Ali Kikoff already on going tight Arsenal up against Fulham then newly promoted then later on Tron 530 Crystal Palace against Southampton and let Kikoff tie pitting you know the champions playing against fellow champions of course EPL winners against the triumphant of skybed championship Liverpool against Leeds respectively away from that we are going to speak about this man aged at 35 defying all odds to smash records he has smashed 11 records this particular season scoring 100 goal for Portugal in international football during we have a nation's league we like words to describe Cristiano Ronaldo do you? He's a maverick Avolo Sati and said he's a maverick we don't agree sometimes with certain ways that teams play with him for example at some point Juventas puts him on the wing sometimes it should be a striker but what he has done in Portugal is a marvel I think the only other players that now are high scorers is a Iranian striker who has 109 goals and now and then there's one more and then I think it's him so if you look at it from that some point at 35 years old I still believe he has 3 more seasons I still believe he can even he will play in Qatar for 2022 World Cup yes he will he will play in Qatar and I believe the longevity that Cristiano Ronaldo shows right now as compared to other strikers like Zlatan Ibrahimovic as Jami Vadi going in right now at 33-34 you're looking at Messi although he's not a striker but you're looking at that longevity of playing at the highest level and still producing Cristiano is going to surpass them I'm always in tears not seeing my all time favorite you know there are players who played best football but I think I've developed unwavering love for Wayne McCrooney he came into public limelight I think at 1617 when playing for Everton but he left two way early before eating 30 and you know he's in that generation of Cristiano Ronaldo while Ronaldo is doing what he's doing while Runi quit international football still playing professional football doing very well though but not in a league that is recognized globally I don't know what normally happens what are the permutations I think also age catches up with you in a way for Cristiano Ronaldo you realize that he has worked on his body physique that you forget his age and other players like Wayne Runi they could not get to that level physicality with their bodies and everything and you remember when Runi became a loyal player when he joined Manchester United there was a link there was a big link up for him to join Cristiano in Real Madrid you know Ronaldo himself insisting he wanted Runi at Madrid yeah at Madrid so you could have seen the best of the best at their level but Runi stayed with United and also broke all the records at Manchester United I think the goal scoring records and all that but then with Cristiano Ronaldo he added that philosophy of hard work plus talent it's not all about talent in the field of play hard work also matters and that's what Cristiano Ronaldo did you look at his body physique at the moment looks like at 27 year old is that the aspect that he defeats Lionel Messi you know the comparison between the two has been on another level and people have failed to agree on who they got between the two but I think when it comes to international football Ronaldo has done exceptionally well yes we cannot dispute that I mean if you look at what Ronaldo has done with Portugal versus what Messi has done with Argentina there is no comparison to be honest so if you are going to say pound for pound who is the best player in the world inclusive of international appearances and how they have played internationally you would put Cristiano in front of Messi I think for that conversation it will go down to preference because you talk about records you talk about what all of them have done that now on the international stage I think Argentina became our Paris and Germany in the final of this UFR Champions League you remember the final with Argentina lost to Germany it was all about Argentina not becoming a team there were a bunch of world class stars who have congregated to be the Argentina national team yet Portugal came when they were winning the nation's league they came as a team when they were getting to the World Cup semifinals they came as a team and that is what has failed Lionel Messi on the international stage wow an update immediately coming in through in Anali Kikofta Asnol already ahead through Alexander Lacazeti of course against Fulham Fulham looks like they have a long day to stand against Asnol Asnol just defeated Liverpool Fulham again as Fulham Asnol want to put a mark across that this season we are going to be in the top 4 and this is a clear sign especially for someone like Lacazeti to score and everyone was expecting either Obama Young, the new boys coming in, William but for Lacazeti I think this is a good start for him Asnol winning that community shield you start the season on a high in that now what else are you fighting for to come back to that completion of last season while matches were being played behind closed doors they did very well beaten almost every big giant in English Premier League Manchester City, Liverpool United, Chelsea they defeated almost everyone so that gave them morale another funny thing if you realize Marcelo Bielsa said 2 days ago without fans is just not the same something about Liverpool playing towards the strength of their fans not having fans at Anfield this season hopefully it won't be too many matches but that's going to affect them very much actually most former players usually say the atmosphere at Anfield will either scare you away or make you play one of the best games they have ever played in football and them not being in that stadium today one of the loudest stadiums in the world with I think 40,000 capacity so going to be war so heading into transfers in Europe the window is almost getting closed right? October 5th the window will be getting closed in terms of those teams clubs looking forward to bolster their squads ahead of the league of course EPL has already started comments today I don't know gentlemen going by the winners and losers of transfers we've seen even rumors and gossip friend of mine was telling me that Barcelona, Ronald Kuman 1992 Champions League winner with Barcelona is turning the club into another landstraining camp by just going for the average players I don't know what he meant Memphis Day Pie is being linked and so is Gigi with Adam of Liverpool I don't know what has captured your attention in terms of transfers I think for me the winners right now in Europe in terms of transfers has to be Chelsea because Chelsea has beefed up all the places they could have beefed up last season where they couldn't because they were banned if you are looking at if you look at attack if you come to the defence you have Ben Chilwell you have Thiago Silva if they can sort there is a Balaga situation as a goalkeeper they are going to be forced to be right but I think what most people are looking for is how Frank Lampard will field now all those players you remember the case of you had Ramos at Tottenham performed very well with Sevilla get a chance to come to Tottenham but I think 12 players at Tagore never worked with them and performed I think it was sucked in the 7th match and Harry Redknapp came in and made Tottenham what it is ok we don't know if that is what can happen to Frank Lampard but he has actually made signings that can scare any team away and I also believe that he had enough time to scout these players because he was banned from transfers the whole of last season so he had enough time for the scouts to go out and look at these players individually Ziatek from Ajax for example if you look at Sa as a free transfer Tiago Silva was a quick buy I don't think it was a scare buy I think he was scouted Ben Chilwell right now regarded the best left back in England but how come still Sifan said that that's not the left back they wanted who they prefer I will have an opinion I will have an opinion of saying we should have gone for myself or maybe someone who is more experienced but they went for Ben Chilwell now let's look at the losers a loser for me would be Leicester City replacing Ben Chilwell yes they have signed a left back from Atlanta but will he bring the same intensity that Ben Chilwell did secondly a striker Ki Inacho is not the direct replacement of Vadi he is going to score goals but at some point if he gets injured who is going to replace Vadi you are pushing for top 5 you are trying to be defensive of united for me united would be losers because for them to compete very well in Europe elite club competition consider they have qualified for champions league football and you have seen how champions league is playing how the likes of Ben Munich how the likes of PSG are playing here like Mako Verati at PSG is not getting regular playing football and that is immense potential when united look at their midfield I think they have improved a little bit by bringing Van De Bik who will now play alongside Pogba with Bruno Fernandez at the supply end but now their defense Shambles Upe Mekano was linked with them he extended his contract stay he is not over yet who would play at the middle park of defense for united Dari Magua is overrated english defender Chris Molling are here their talks for his contract extension at EC Roma there is no way smalling is coming back to united I would have preferred smalling to come back no no no no United still have options at the back they have got Magua they have got Bailey they have got Lindelof but now Bailey is injury prone and they said that Lindelof is not so he needs one complete centre back that's why they had gone for Upe Mekano him signing another contract with Leipzig they might want his value to go up because of business and all that even the Leipzig manager himself said that there is a possibility of him leaving and then there is a united thing but still stay there for one season and then still come back Jadon Sancho is he coming back a big possibility also I think is it yesterday so there was a breakthrough there was a breakthrough but now and I sat here two weeks ago and I talked to you about this exit of star star players who can come and booster the squad at Barcelona I believe Umtiti still has the quality to be a very good centre back the unfortunate pairing of him and Pike where Pike has a couple of mistakes and then the whole defense is actually got it he is not paired alongside Pike is paired alongside Langley so it means Umtiti has got no place at Camp no no no Umtiti was injured that's why he could not play the game he actually had a covid scare but if you look at the season he is normally paired with Pike I still think Umtiti who has requested a transfer Barcelona I still think you can get him for a very good price he played well in 2018 World Cup for France he is a World Cup winner in France exactly you understand so it's just the way he can be and is a left playing centre back yes how he can come and link up with Maguaia whether you like it or not Maxwell the prize time on Maguaia was 80 million there we are not going this is not Barcelona we are going to put an 80 million person on the bench no no no no we can't do that we can't do that it's not possible there is also the idea of going for Soyonsu at Leicester Leicester refused now Leicester said how can you sign two of our best left back centre back in two seasons let's be objective and realistic Harry Magua left Leicester he was replaced by Soyonsu who is a better defender between the two if you look at the performances of both teams after Soyonsu joined Leicester City you would pick Soyonsu Leicester City not only came up and also overtook Manchester United at some point but the defensive end became more better than what Harry Maguaia was giving all his output so yes if you are going to look at it objectively Soyonsu did a better job last season as compared to Harry Maguaia debatable indeed of course we winding up UFO Nations League we enjoyed great footballing actually in the last two weeks of team Singland looks like they are here to keep disappointing me again is Iceland we usually say England is not an international team there is a bunch of stars who come together to play football I have never played football in Greece before there is wrong tactics I think playing here at the back something they have not been used to and playing from the back again you are not trying to be spain so that game tactically he was not Southgate also I think he wanted to impress many people calling everyone all these young kids and all that you just need to stick with your co-group you need to stick with the way the Portuguese manager has done it he has stuck with his co-group in that he can bring in Joe Felix just to give him a taste of international football I was surprised Joe continue still plays for Portugal and all that that is what England should do he is calling players he is not going to give a chance at the end of the day coming on to the national team how do you feel Foden at the midfield he was suspended alongside Mason Greenwood after misbehaving so okay against the misfortunes of being young boys who want to enjoy their you know young life can you replace David Silva at City City those two positions and I talked about them that creative playmaker and central defense that company and now silver have left those positions need to be filled it's going to be a problem this season but for city people are not seeing it they signed Akke even if they don't get any center back long term Akke and La Port in that center back is a very good pairing I can tell you it can give you the premiership I think for long term Akke and La Port in that very good then you have Walker and Mendy on that side very good for you Foden is got big shoes to fill for him to get and Pep makes good players he grooms players to grow to the best of their capabilities for Foden he has shown he played against Madrid was in the team that knocked real Madrid out of the champions league so yes he has got big shoes but he has shown that talent but also remember one thing that Pep Godela has been known as a four season coach very much Bayern Munich four season this is the fourth season of Manchester City if he does not win the champions league I don't think it's that city what a show who else do city have to get Pep? Allegri has been sitting on the ground Allegri is a loser of course the show is coming for this particular time 3 o'clock it is and it's been 2 hours fantastic conversation as far as matter sports both local and international is concerned and it's that time we wrap it up of course Saturday same time same place we'll be here to take you through what's happening and give you best of analysis in terms of English Premier League which is back on fold first day 4 matches on card Arsenal against Fulham and Arsenal so far the leaders as far as that clash is concerned Alexander Lacazette having put his side ahead and of course Josaina thanks for coming through when he was in