YouTube team keep it clean.  But anyway, team keep it clean What's going on this ain't graven here with another video and Carter's in the building too. But anyway, oh Yeah, you all first The wind was right he was first and they goes Carter digging up his nose You did you get it at least you would show up in there? Anyway, team keep it clean Appreciate y'all coming through right now. Thank you for joining us on another live stream now. Um, oh Let me introduce myself before we get into this cuz you know these things can last forever and I don't want to forget Anyway real quick Me I mean graven vids, this is my YouTube channel in graven vids and I'm a Ravens fan shout out to the Ravens Also a fan of my son here. I'm probably his biggest fan me and his mom, but um In these streams in these on this channel, we love to talk about Baltimore Ravens anything Ravens but we talk about everybody else to all 32 teams now um if If you a fan of any other team hey, no problem, man No problem You can still come through join us cuz we will talk about that team too. We're gonna talk about everybody We're gonna talk about everybody but anyway anyway In oh make sure if you're not subscribed you subscribe and if you are subscribed stay subscribe and turn your notifications on So you never have to miss any one of these videos And you never have to miss any single one of the videos that we ever put out So you can always always always have a notification always Now um and leave a like on the video to appreciate that boy. I forgot leave a like on the video It's 34 people up in here, but only 16 likes See a lot of everybody come through for the Ravens news though. They always come through for Ravens news now a really quick payment This guy's been missing an action for like almost two weeks now because of that hamstring He'd been missing an action for that hamstring for like two weeks now Then apparently he got like a either grade two or grade four type some type of hamstring But it said it's a it's about a two to four week injury That's what the reporter said. He said it's a two to four week injury, but Shaw has already been out two weeks so We got three pre-season games left So and they said that hopefully they just wanted to be ready for week one We all wanted to be ready for week one. We actually want him ready to be ready before week one We just want brashaw to be ready man and he just seems like This is crazy, man. This is just this is almost insane This guy brashaw payment is he's starting to get that title man of injury prone and we don't want that We don't want that um No, I didn't forget about kinnid, though I did forget about kinnidixon, but he's not on it or he is on the team, but he's not playing He's on injured reserve So we don't have him But brashaw payment is his hamstring what we thought was nothing serious with john harbaugh said remember John harbaugh, man that credibility is going my friend That credibility is going. Hey, all right brandon. See you. Hey have a good time on vacation. Hold on. You say you're in miami I thought that's what it said Oh, you on your way to miami.  Enjoy the weather. It's gonna be very very hot. It's gonna be really really hot I'm letting you know that from jump But any oh y'all leave a like on the video too, man It's 20 it's 43 people in here, but only 27 likes. We got to fix that but um Anyway, uh brashaw, man john harbaugh said oh, yeah brashaw payment. He just got a slight little hamstring We're just gonna hold him out of practice for a couple days. Oh, man And look what happened a couple days turning the two weeks and counting Turning the two weeks and counting So Who knows how this is gonna end up? Um, yeah, what's going on john? Who knows how it's gonna end up? Who knows how it's gonna turn out? It's I'm just tired of all this bad news. We just get bad news after bad news now some good news on the injury front Um, we're actually gonna be getting back, uh marlin humphrey. He's going to be making his debut to I keep wanting to say tomorrow, but it's not even wednesday today. It's tuesday. He's gonna be making his debut On thursday in miami What happened to marlin brown the ravens they let him go And then the broncos picked him up and he played like in a preseason a little bit for them Never heard of him again. And that was it. That was all she wrote never heard of him again um Yeah, marlin brown was going man. I had like marlin brown man. I had hoped I had I had high hopes for that guy but I guess he just fell off it was it was really What really messed him up which ended up being a good thing for us Was that um when steve smith came because marlin brown was he was down on the depth chart But then when steve smith came that pushed everybody even further down So marlin got pushed down and soon enough he got pushed out. So that was it um But yeah, so he he was gone. But anyway, um marlin humphrey Is making his debut as a raven in a ravens uniform in a ravens game on Thursday when we played the dolphins Now that's going to be the same same day madden is coming out I don't know if any of y'all knew um any of the people that are on this channel for madden 2 They'll watch the madden videos too. I am in a tournament in a madden tournament a madden 18 tournament So that night is going to be a lot of streaming because I have to stream my game that I play for the madden tournament And then you know, we're going to be streaming after the ravens game I mean, there ain't no doubt about that. That's that's obvious. Um, so it's going to be a very busy night So I look forward to it though. I always enjoy the streams now. Um So, yeah, marlin humphrey, we're gonna get to see what this guy is all about Carter, what are you doing? This dude's trying to do flips off the couch told y'all when he gets sleepy he gets delirious Come here Come here now, um So marlin humphrey, we're gonna get to see what he's about We're going to get to see what he's about. Hopefully dolphins play some starters when marlin humphrey's in there I want to see marlin humphrey go against javis landry. I would like to see him go against Devante park I want to see him go against dolphins best receivers. So hopefully they play their best receivers And we play marlin humphrey because that's exactly what I want to see. I want him to be tested I want jay cutler to try to take advantage of him. I want jay cutler to try to pick on him I want I want them to go at marlin humphrey because I want to see what this dude's about, man So is he not out for the season then because I thought it was good No, no, no, he ain't out. Well, he ain't out for the season yet that we know of But remember last time hardball said that a parryman injury was not serious He ended up being out for the season. So we won't know we won't know until we get there And the thing with hardball, that's why I say you cannot trust hardball with injuries Stop doing that You can't trust him with injuries Because you just you never know You never know But hardball will say one thing and it'll mean a complete opposite of what he's saying enough times That's why whenever he says something is not it's just minor.   You're gonna fall in love Look at him. He's crazy um But anyway, and and now more bad news. Ronnie Stanley still missing For him, they haven't said anything. They said it's just camp stuff.  But I mean cramps don't last for like two three days Ronnie Smith been he's been missing in action, man Um, and he's somebody that we need we need we need everybody on the offensive line, man. We already lost One two three We lost like potentially three starters One to retirement and to the injury We lost a lot on the offensive line already. We don't need to lose anymore. We really don't we don't need to lose anymore We don't need to lose anymore Day after day bad news wouldn't surprise me if we lost all our starters by the opener I mean I mean, I know they can pull through though because we we uh, but it's just crazy, man It's always somebody hurt. We always got a new story on somebody, man It's always a new story on somebody And that's it's very unfortunate Because this this is the most consistent thing about the ravens offseason this year is people getting hurt Guy after guy after guy after guy after guy gets hurt. Yes, it is stressful jack it is stressful, but Being a ravens fan is what you got to deal with you got if you if you are a real ravens fan Then you know you have to deal with injuries to crucial players too Every year, but more so the past couple years more than anything Because this just been happening so much more. I don't it's it's crazy It's really crazy and I don't get it. I don't know why I don't know how I don't know what's going on, but whatever they got going on. They had something got to change, man Something that has got to change now. There's some guys who just have that injury mark on their bodies Kenneth Dixon seems to be one. I don't want to put it on them yet, but it seems to be that But our payment seems to be one too. I don't want to put that on them yet, but it seems to be that um Dennis Pitta would he yeah, he already had it on him. That's it for him um Crockett Gilmore, he got it on him.  Yeah, there it goes right there, man there it goes Both of our teams guys can't play for one reason or another either they get hurt. We all guys get suspended too now Dan Waller Nick Boyle Funny they both play tight in too Pd's can't even keep those dudes on the field, man But nick boyle, I'm like with our star It's a shame that for our starting tight in we have to be worried at least I'm I'm worried about nick boyle I've been worried about nick boyle ever since after the second suspension Because I'm like man, this dude did whatever he did then he did something again So now third third time you out you out for a whole year So I'm really hoping that dude stays clean or whatever it is that he got going on I'm hoping that it It goes on somewhere else and he could just leave it alone Kenan Dixon was suspended too until injury. No, he is suspended even with He even he is suspended even with the injury.  I That dude came and jumped on me out of nowhere Now he about to start jumping on the couch What are you doing, man? But anyway, um Include him preseason caught out. Yeah caught out of nowhere for real. There he goes Let's do a little jumping on me I know why he loves jumping on me too and he loves hitting me It's cuz we watched wrestling together if we didn't watch wrestling together He probably wouldn't be as rough, but I don't mind him being rough I don't want him to get picked on when he go to school.  He said don't get injured. I'll try not to man um But yeah, man this This offseason man, it's crazy It's I don't know what I don't know what to expect next I'm just hoping good news man because this is it's like it's crazy because even when we got good news We had a good game the fun preseason game. We watched that. It was a really good game a lot of guys did great Then the next day We lose tim white for the year and we lost um And we lose alex lures for the year then the very next day We have a great preseason game tim white shows out alex lures don't even play next day Both of them injuries are done just like that just like that so It's like man, even when stuff is good. We still get the bad news and it It's just crazy man guy after guy after guy after guy after guy always something We we need to we need to Write a letter we all need to sign off on a petition or something. Send send a letter to the ravens, uh Send it to oan oan mills, whatever they practice it and let them know like hey y'all got to change something Y'all got to change something because whatever y'all doing everybody getting hurt every single day What's up? What's up? 5 and 11 again. No, I don't see that. Um, but It's something gotta give man with all these injuries I still think the ravens Are gonna be in play for some offensive linemen. I can't think of who now Jeremy Zuda haven't heard anything about that since last week Um, well earlier this week. I mean Uh, so we we're gonna see we're gonna see it's right now. It's just a way to see approach Like I mean like it always has been it's a way to see approach But flacco, we don't know when he's coming back. They said they they said they expect him back by week one They didn't say he will be back by week one But they said they expect them back by week one.  We don't know his status We don't know how long he's gonna be out for we just don't know. It's a lot of stuff that we just don't know so It's a lot of unknowns in baltimore right now, man. It's a lot of unknowns Oh, yeah, y'all in if y'all make sure y'all leave a like on the video too, man I appreciate everybody. I left a like on the video and just appreciate everybody just being here period, man I enjoyed these streams a lot because we could chill talk and just relax me Just relax.  He ain't really got better man He it's almost seems like he's regressed in there, but man It's it's been a long time But yeah, man, I just We'll see man Letting for that things in it feels easy. Oh, yeah, he got that foot injury now, too Oh, we should have did we should have did a stream on that too. Maybe next time though But anyway, um I'm gonna go ahead and get up off of here now. Uh, I appreciate all y'all coming through man All y'all. Yeah, he got a hamstring injury. Mr. Steel you girl appreciate all y'all coming through. Thank you.  I thought he was knocked out But yeah, man. Anyway um That's it.  Thank you Um, I will see you all whenever the next time it is that we streamed This was a lot of fun. I enjoyed it as usual And we out man appreciate y'all man. Thank you and good night And again, if you're new here, make sure you subscribe if you old hit make sure you stay subscribed Leave a like on the video turn the notifications on so you'll be all set. So next time we go stream You won't have to miss it. Anyway, I'm out. We gone Try to do this with one hand


We're a fishing brook trout native wild brook trout in northern Maine on remote wilderness ponds Doesn't get much better than that Nice quite a few brook trout topside already haven't even had breakfast yet Got a cup of coffee driven right into me and got these eggs cooked it right now. Got the potatoes done then kind of Kind of an interesting way to cook is put something on get a flag turn the food on low Go get the flag and try to hustle back before it burns. We're doing pretty good right now to be honest with you Looking pretty good breakfast looking good Got a flag up right now.  We're looking for yet We're looking for a big one. I'm using really big shiners and a little bit bigger hooks than normal And got a pretty good spread here. I've never fished here before so it's it's all new to me I kind of based it off the shoreline I was looking for ledge rocks points and gravelly bottom and that's kind of what I found if you look Along the shore, you'll see like the shale over here and ledge and then if you look upon the shoreline You'll see gravel right there with like decent sized stones and stuff like that brookie love to be in It just came around one thing feels like a pretty decent fish Oh We just got hung up. I'm gonna see if it'll swim out. So I don't pull it too hard underneath whatever it is Give it a chance to swim out of there Got it swimming out from under it. This is still on there. It feels like a pretty good fish But it's hard to tell when it's wrapped. Okay. We're free of that obstruction And we're close Yeah, nice brook trout Beauty holy cow What a beauty might be one of the prettiest ones yet.   It's decent Day on feels like a pretty good fish Don't be a job feeling more chubby. That's a brookie. Nice Pretty one man. These things are pretty aren't they That feels okay coming right at us A little brook trout nice one nice one Got him in the log All right, we got a brook trout stuck to a log This ought to be fun We got about a 12 inch brookie stuck to a log And I was gonna eat the next brookie I catch for lunch But I don't know if we're getting this guy in Got him Hey, he's smaller than I thought But he was wrapped up pretty good. That was fun. I had to hook the stick with the axe And break it To get it up through the hole Just barely tripped Nothing on there Got him. He's tiny Tiny little brook trout I don't know if he's even big enough to keep I don't believe he is I was gonna keep the next one for lunch But I think he might be a little too small Be good at eater size, but I think he's a little too small for that Let's get him back Oh freaking chub Not cool I know that was a trouble Chubba doo Chubba doo Okay guys quit fishing just a little bit earlier than normal today Got maybe 45 minutes left to daylight that way I can get my camp set up for the night Totally different camping for me than normal left the eskimo left the floor Left most of that stuff at home I'm gonna try something new. I'm gonna try to go super super stealth and super super easy camping I'm gonna actually try to camp and sleep in that thing Right there So one of the reasons I quit a little early is there is water in the bottom of that From the bait bucket from all the rain today from some fish I threw in there Now I need to unload all my fishing stuff flip that baby over let it dry out a little bit Get all the water out of it get it ready for bed tonight and cook up some dinner in the meantime That's my roof. I want my roof to dry out a little All right sleeping bag pillow and bed roll as though my camera gear So I'll show you the residual water just from fishing all day Most of that bait bucket water trying to see it So what I'm gonna do now is flip this baby over So it has a little bit of time to drain while I'm cooking dinner And hopefully it's pretty well dry. So my bed roll doesn't wick any of the moisture up Time for dinner All right dinner tonight is gonna be some deer steak Can never go wrong with deer steak My olive oil is still kind of frozen. So we gotta put a little heat to that See what happens Found this flagpole up in the woods from a beaver chew So I'm gonna cut a couple short lengths of that To lay down underneath the coat sled. I think Whereas I'm gonna camp on the ice tonight.  It's only supposed to be about 18 or 19 Fahrenheit above zero. So we're not looking at anything crazy cold. So I think it would be better to Get up off the ice. So I'm gonna cut a couple Length for this thing Let's take a peek That one's done That one's perfect. That one's bleeding But it's good enough Bleeding but good enough That one's still got a layer. I need some cooking Let's see how everything's shaping up. We got dinner done Looking good got this up on the blocks This is Kind of dry a little bit of surface water, but not too bad I didn't make it air tight When I made it I was kind of in a rush to be honest with you So it's not super tight. So there'll be some airflow coming in and out of there tonight, which I don't know if it's going to be too cold or not. We'll see. I don't think it's going to be too cold I've slept in a lot colder than that In my tent So it should be pretty good I'm looking forward to it. I love packing light and easy and Tomorrow I'll be able to fish right till dark If I want to and Just I'll have this set up. I think I might set up in the woods though tomorrow I might go looking for some shed antlers in the afternoon That's my bed roll right there. It's two inches of foam This one's a Teton sport This is the same one I use over my cot when I'm sleeping In my Eskimo tent. It looks good It fits perfectly Now for my sleeping bag and pillow Kind of looks cozy doesn't it and then for the roof Let's see how that roof is going to look see if that roof dried out I think that's going to work out quite nicely Just in case we get any more like rain or sleep or snow tonight like like the last couple nights I'll have this cover On my roof over my head And I'll be able to crawl in a corner. I think then reach over and hopefully I'll be able to tuck it around pretty tight Around the outside tonight fishing these remote wilderness ponds like this It's quite a haul getting in here. And that's why I wanted to try packing a lot lighter than normal for wear and tear on all the equipment and just getting in here and Just wanted to try it too. So that's why we're a lot lighter this trip We're fishing brook trout native wild brook trout in northern Maine on remote wilderness ponds Doesn't get much better than that Hopefully that'll be comfortable tonight. I think it's going to be pretty good. It should be good enough for me My tolerance level is pretty high. So I don't really have too many worries about that But if that works out That's going to be a game changer for quick trips or satellite trips or jumping to another pond another pond another pond like get in get out Stay the night Should be able to hit a whole chain of ponds by doing that It'll be so easy just to pick up in the morning. All I'm going to have to do is just throw I'll make a pot of coffee right here. I'm actually going to probably fish right here tomorrow But if I was to move I would make a pot of coffee Maybe cook breakfast here throw then throw everything back in My bed after cleaning up the bed roll and and putting the bed roll away And then it's just hook up with a snowmobile and go to the next lake. I could even hook up tonight So I still have a little bit of daylight left. So what I think I'm going to do I decided I'm going to fish here tomorrow for brook trout So I think I'm going to drill my holes right now And I don't think they're going to freeze over too stiff in the morning So that way I can be pretty stealthy and maybe just pop them out in the morning if I need to commence right to fishing It'll save some time in the morning. It'll also make me a lot stealthier and a little bit more quiet in the morning We'll see if that works But I see that holes a little bit bigger than I like And there was some wind coming in it.  They used to make one bigger But I don't think it sold very well because it was really too big to haul around With the Brandon box that I built for the top of this thing the extra 16 inches of height all the way around The old cover that fits the otter large still fit it and it was tight But my buddy had ordered the otter resort Cover by accident and we put it on and it actually wrapped around the entire box So it was a really nice fit. So he needed the otter large cover. So we just made it a trade So if you build a Brandon box and you want to cover that If you build a Brandon box and you want to cover that completely encompasses everything and it'll hold going 80 miles an hour Get the otter resort cover for the otter large Pro sled. Okay to deal with that crack I had in the front the big gap I put the basket in front to block the wind and then I decided to wrap the Cover all the way over the front where my head's going to be and then I'm going to crawl in the back over here And I'll reach down as much as I can with this Down maybe catch this cleat right here And then I got this stick to keep everything up and high Should be good to go. I got A really cool book i'm into right now called the adventures of lou and charlie if you guys ever Grew up reading fur efficient game like I did. I think I look forward to either Maurice decker's adventures of lou and charlie or possibly the end of the trapline pictures I look forward to those the most every month when I got my fur efficient game I read every single magazine cover to cover but I really really look forward to those adventures of lou and charlie It was um, it was a series and it was usually like a 12 part series So it'd be the whole year and Each time each episode kind of left you with a cliffhanger and they were really cool And then fur efficient game finally put everything all of those entire series into Some hardcover books and sold them as books. So of course I bought all those and I'm just starting to get into those right now. So Pretty awesome pretty awesome books, but I'm going to do some reading tonight I got a headlamp and I also have this big light What should light that up? Hopefully it doesn't rain too much or too hard tonight. I guess I could have brought a tarp I have a tarp in the truck, but the truck's really far away right now I think this tarp is This I know this tarp is pretty well waterproof. I mean, it's not perfect It's not like a tarp this cover that otter makes, but it should be all right for tonight Hopefully I'll be as snug as a dub in a tub You could definitely fit two people pretty comfortably in here, I think Without even having to stack them side by side Or as we say in Maine side by each And I'm just gonna wear a sweatshirt and sweatpants tonight Should be warm enough with that All right, I'm going that corner And the trick is like Not having to wear my boots in there, so I haven't figured out that trick yet. I've started to take one off I'm gonna fully take another off I'm not as agile as I once was All right, so that shoe That doesn't have one on Nice it worked cool All right boots are off Pretty dry They're gonna go in that far corner And I have a dry pair of socks in here That I'm gonna change into Got a stick right here to for the roof And that's it. I'm gonna bring you guys with me so I don't have to come back out All right Let's get some light in here Yeah, I wish that stick was drier But that's all I got Okay Pretty good boots out of the way I think I think I'm gonna be all right Got my book Gonna do some reading All right, good morning Sun is just about up It is pretty Pretty snug here in my sleeping bag. It's gonna be tough getting out of this this morning It's windy out there the wind blew pretty good all night Sleeping wise it was not bad I would definitely recommend a thicker Bed roll than just a two inch piece of soft foam done me Yeah, about the only thing I'd change really Being able to be mobile To maybe I would have just I definitely would have been better off sleeping in the woods out of the wind Out of the wind a little bit more It's gonna be a little bit of a challenge crawling out of this warm sleeping bag and throwing Those bibs on hopefully they dried out in the wind last night And my boots and getting the day started That froze up no big deal First things first gotta put my bibs on Then my boots on Then my jacket on And I got holes drilled. I don't know if they froze up or not And then we're gonna set some ice fishing traps for brook trout. All right Looking good. It's pretty chilly out here Get those clothes on start conserving my body heat Lost a little bit of body heat when I climbed out of that sleeping bag So let's get the coffee started I left my bait bucket on the other side of the lake because it's got an aerator in it I didn't want to listen to that aerator all night. All right, it's getting set up. Let's see what we got Put her on Shut up The yep, it's coffee time looks pretty muddy Oh, it ended up coming off pretty cold this morning Wind is blowing pretty hard I'm glad I put those Rails down underneath the sled otherwise that sled would have frozen last night while I was sleeping pretty good The whole surface we had about an inch and a half two inches of Slosh kind of mealy ice on top and that's all frozen solid today breakfast is cooking I had a couple flags so far, but Nothing top side other than a chub had a brookie messing with one took two shiners from me So hopefully comes back for a third Guttie he's very small


Hey everyone June is in the book. So I wanted to share our trade results for the month of June 2023 Overall booked a little over 19,000 in profits on a 57% win rate on 171 total trades Let's dive deeper and break this down by the different strategies starting with zero DTE So we have several zero DTE strategies that we trade and And so total on zero DTE we booked a little over 23,000 If we dive a little bit deeper into the different zero DTE strategies What you'll notice here is that our afternoon strategy. Let me refresh this to update Afternoon strategy was read down about three thousand dollars on five trades So only two winners three losers on those this is a strategy that I actually will not be trading in July For a variety of reasons. We've got a zero DTE iron duck Which performed very well just four trades and I'll be trading this much heavier Going into the month of July. So on four trades booked over thirty five hundred dollars on our zero day ducks If we look at our morning session, this was pretty abysmal 19 trades only three winners minus 62 almost sixty three hundred dollars Completely revamped how I'm trading the morning session with implied volatility and premiums as low as they are We had to make some pretty drastic changes to the way that we trade our morning session Whereas they used to be extremely profitable in the higher implied volatility higher premium Environment they are just not that at this point the way that we are trading them before so making a change there But down sixty three hundred on those and then power hour continues to carry the The vast majority of the profits on zero DTE Over thirty two thousand dollars in our power hour strategy Twenty different trades and actually this is twenty different days. So there's a couple different trades mixed in here But a sixty percent win rate on those And then a couple other zero DTE strategies that we traded this month is the Rick reverse iron condor one of which is a very specific Criteria that we use for the reverse iron condor had six total trades Four of which were winners two losers plus almost sixteen hundred dollars on those and then a discretionary version Which I'll be trading a little bit more In the month of July ended up take being down about thirty three hundred this one was actually my mistake We could have got out for about a thirty percent profit, which would have been about a two thousand dollar profit I held it too long did not take profits, and it went all the way back to a big loss of over sixty six hundred So ended up taking a read on the discretionary ricks But overall performing very well, so I'll continue to trade those in July So that's it for zero DTE on our dynamic butterfly strategies These are trades that we just set up with no risk to the upside with the market rallying just ended up booking some small profits Three tiny winners on our dynamic butterflies on our dynamic calendar strategies And we got quite a few different calendar strategies here. So let me click on all these and Give a quick refresh we were Yeah, we read for the month on calendars down about forty five hundred Again, I made a I made a personal mistake here specifically on one trade where I held it too long That loss should not been nearly as big as it was and that that was kind of the difference between a Green month and a red month in calendars, but overall, you know, almost a seventy percent win rate on 29 different trades minus a couple of Mistakes on my part the calendars continue to perform very well Let's go to the next strategy, which would be our iron ducks So for four closed iron ducks for the month of June all four of which were winners Fairly small winners hundred forty five one ten two oh five one sixty four And this is just trading with pretty minimal size on those iron ducks And then our navigation trend trading Was a little bit red for the month So on our trend trades we ended up let me refresh this Down about forty five hundred on our trend trades win rate down around forty percent We want that to be up closer to fifty five to sixty to be extremely profitable and the trades this month Just did not pan out just kind of choppy choppy price action Which put us in the red for NTT on the month and then lastly our options selling and hedgehogs Which includes some long-duration short strangles hedgehogs and some vicks related trades ended up being Slightly green on our options selling total profits booked a little over a thousand dollars Only had three losses two of which were pretty pretty minimal Had our first losing short strangle in a long long time all year We haven't had a losing one but ended up taking a loss on that QQ Q short strangle But still green overall 78% win rate on 14 different trades So decent month overall like I said booked over 19,000 in profits If you're interested in following long or learning these strategies just go to navigation trading calm You can click on the pricing button at the top of the page We have several different memberships to choose from if you're just getting starting just getting started We have a free membership where we have five course strategy courses and a beginning options trading class that you can get started with Our pro membership has everything so all of the advanced strategies all the different trades that I just talked about with our performance All that's included in our pro membership Or if you're just interested in focusing on one strategy to start We have several different individual strategy memberships We have if you're just want to do dynamic calendars We have a membership for that if you just want to do butterfly spreads We have a membership for that if you just want to do the trend trading you can do that Just want to do day trading which includes the zero DTE strategies. You can do that Just iron ducks or just the option selling but all of these Individual memberships all of the access to those trades and the teaching and everything is all included with the pro Membership so if you're interested in following along and learning a little bit more about what we're doing navigation trading calm Just click on the pricing button at the top of the page and we look forward to seeing you on the inside Have a great month of trading and we'll be back to update you on our performance next month


I'm Brian May in Coffey Park, one of the hardest hit areas of the recent California wildfires and I should point out that we are wearing these Tyvek suits today just to be safe. I will also point out that despite the fact there is debris all around us, we are now standing in the first lot that has been cleaned of the fire debris. It looks great from the ground, it looks even better from the air. It's still tough coming back here and just seeing it the way it is. I think once you get kind of a clean slate that part gets behind you. Gary and Laurel Quast came back to their home in Coffey Park to see the cleanup first hand. For me to see this happening it's very hopeful. It feels like things are happening. This is what the Quast's home of 30 years looked like before the fire and this is it today. I have a cabin in the mountains, I expect a wildfire in there, I did not expect this It still just blows my mind and I get a pit in my stomach thinking about a wildfire did this that never, never was in anything we had ever thought of as a possibility. Gary says he never once hesitated in signing the right of entry form, allowing the state and federal consolidated debris removal program to clean his lot. They're offering you a pretty sweet deal. I think our insurance is like 5% of our insured value is for debris removal and I'm going I don't know if that would cover it. I'm not going to take that chance. Gary and Laurel's lot is scheduled to be cleaned soon. In the meantime, seeing their neighbor's house three doors down, now clean. This starts to feel like okay there's some hope. Well with the when they said the army car was going to come in and have this cleared out hopefully early 2018. I go I'll believe it when I see it. Well, I'm seeing it, there you go. Officials are emphasizing that debris removal is now underway in many counties and there's a deadline of Monday, November 13th to make a decision and get your form signed and submitted. You can find your local county right of entry center and get your questions answered by visiting wildfirerecovery.org. Reporting from Santa Rosa, I'm Brian May for Cal OES News.


to JSA TV and JSA Podcasts, the newsroom for telecom and data center professionals. I'm Jamie Spado-Cotaia and I'm the half of my family here at JSA. Welcome and thank you for tuning in to our JSA virtual roundtable entitled Marketing Strategies Post-Pandemic. Top trends and tools for the network infrastructure industry. All right guys, a couple of housekeeping notes just before we kick it off. Our first 100 registrants for today's roundtable should by now have received lunch delivered to your door or a gift card. So go ahead and please enjoy. We have well over 200 registrations for today's roundtable. So if you weren't one of our first 100, hopefully next time, make sure you register early for our monthly roundtables at jsa.net. And we'll have to say that. All right. Also, this is all about being interactive and giving you a chance to be heard and to hear from some great executives here. So we wanna make sure that this experience we've had as helpful to you as possible. So go ahead and ask any questions that you may have in the chat or request the mic to go ahead and come on camera and ask a question to our panelists. Also stick around our roundtable. Once it's finished today, we can join those virtual networking tables immediately following for a very unique opportunity to talk face to face with our event attendees and speakers. Simply just join the table in the lounge area and let the networking begin. So stick around. All right, let's get started. Our topic today is marketing strategies post pandemic top trends and tools for the network infrastructure industry. And it is a very timely, timely chat. We are in full fall mode. I can't believe already middle of September. It's funny I was writing a letter today this morning to my clients and couldn't help to compare this time of the year to watching my 15 month old who just learned how to walk. And so she's running, falling, running, falling. And I kind of feel like, yeah, that's this time of year. We are racing forward, wanting fast wins before end of year while also trying to look forward, case ourselves, plan out 2022. And there's still so many uncertainties, so many question marks from live event attendance to ever increasing privacy policies. And eventually the death of third party cookies by Google and that's 2023, but we need 2022 to truly move away from third party contacts to owning our audience more. And still there's this need for brands, particularly in our industry, to foster this trust, to personalize our messaging, to be viewed as thought leaders rising above the internet's white noise, to be heard, to connect, to make a difference to our community, to our clients, our prospects, our employees, everyone basically remote that beautiful face-to-face trust-building time. So it's very unique time, not an easy feat for us as marketing planners. So to break this all down, please welcome our round table of experts to help us. Today, we are joined by John Falker, the marketing director of Prime Data Centers. Joanna Sussi, Vice President of Brand Strategy over at Aligned. Corey Cohen, Vice President of Partner Experience. Oh, actually, just three days on the job over at Intermedia, I always said TBI, just a big change there for Corey. Kerry Cunningham, Senior Principal of Product Marketing at Sixth Sense, and Eric Bell, Founder of Backstale. So let's go ahead, go around the horn, set the stage a bit. Please go ahead and introduce yourself and your company, let's start with John. Hi, everyone, thanks, Jamie. John Falker, I lead marketing at Prime Data Centers. We are a wholesale data center developer and operator. Prior to Prime, I was doing a lot of software startups. I think five is my current total at the moment. That's where I came from, happy to be here. We love that startup perspective for sure and very critical considering our industry always growing, changing M&A's. Joanna. Thanks, Jamie. Joanna Sussi, I'm the SVP of Brand Strategy over at Aligned Data Centers. We also are a data center operator, builder, serving the hyperscale and enterprise markets. Prior to Aligned, I was on the agency side, worked for Imler Public Relations and thanks for having me on. Whoops, a pleasure, Joanna. And Corey. Turning myself off mute. Hi, guys, thanks for having me. I'm Corey Cohen. I'm currently a senior director of Global Channel Marketing and Intermedia, which is a global cloud communications and collaboration company. But I was previously, because I am four days on the job at Intermedia, I was previously vice president of marketing and partner experience at the Master Agent TBI. So I'm very excited to talk about this topic today. I'm excited to have you. Love the channel perspective as well. Carrie. Thanks, great to be here. I am with a company called Sixth Sense, we're a B2B marketing and account engagement platform, but I'm on my sixth week. So a little longer in my job than Corey is in hers. I spent the last seven and a half years at Serious Decisions and then at Forrester, once Forrester acquired Serious Decisions as vice president and principal analyst in marketing operations and demand strategies. So I'm really glad to be here today. I love your perspective as an analyst. We're dealing with a lot of data these days as marketers, so glad to have you. Thank you. And Eric. Hi, my name is Eric Bell. I'm with Backstel. I've spent 20 years in the network in data center space with a spoke focus on interconnection and currently run Backstel. It's a data center information platform or a neutral third party that provides wealth of information and tools for those who are looking for data centers. And we have over 23,000 active users a month. Love it. Thank you, Eric, for joining us and a big shout out to Backstel. Your resource website is really a wonderful addition for our data center industry. So thank you. And leading up to today's chat, we went ahead and pulled our LinkedIn community asking which marketing tactic has been most important to your company in 2021 thus far. And the results are in. This morning, our final tally, 39% say virtual events, 14% digital marketing and 23% on email and LinkedIn networking. And then there was a 25% that said combination of all of the above. All right, so let's kick it off with Corian. Change it around here. Does this, do these metrics sound true to you? Is that what you've been seeing in house both at TBI now and through media? So I mean, it's an interesting answer for sure where most people rated virtual events as top priority, I think. I don't know how that was worded. We certainly did a lot of virtual events this past year. And I would say that we were leaders in doing so experimentation and a lot of fighting for attention. The problem is though, is that we're in like such an interesting dynamic, right? I'm working from home. I have a three and a four year old. I'm like taking them to doctor's appointments, running around for the first time ever. I'm like leaving my desk. I've never really done that before. Like I've just always been at the office. And so how do you buy for people's attention when everyone's so kind of burned out but also just like doing life? So I would say for us, and now joining Intermedia, the biggest focus I would definitely say is digital marketing in all forms. A lot of search engine marketing, but also social media as well. And I know that some of my other speakers are gonna talk about that too. Yeah, for sure. And actually, let's kick it over to Eric at Backstale. You're seeing social? Yeah, so we've historically really focused on SEO. And in the past, we've kind of not done as much social. And this year we've upped our social game and provide a lot more emphasis on social. Yeah, absolutely. A critical piece of that digital assets that us marketers are managing these days. Joanna? Yeah, I think I echo everyone's sentiment. I think we've done three or four virtual events. I think, I don't know, Jamie, I think before this you called it the Zoomies. Is that what you said before? It's a little bit of webinar Zoom exhaustion that everyone's getting. So I think for us, and which will be a continuing factor in 22 is just finding out how to creatively bridge the gap between needing that relationship building and that human interaction and not being able to, probably in the future, being able to meet with our customers and prospects face to face. It's certainly not what we're used to at all. Travel restrictions, still maybe local, but not international like we used to. There's a lot of question marks for sure. Carrie, what are you feeling? Yeah, I was a little surprised to see that the top most important one was the virtual events. I think the answer probably has something to do with the fact that we had to get good at them really fast and weren't necessarily before. So it was probably the most important thing to master that you hadn't mastered before as an organization. I think still that all around digital marketing is for sure the most important thing that people can be doing well and that virtual events are really now part of that. And I think are going to remain part of that, giving people a way to connect is super important. I think that's one of the things that those events do. Yeah, I think you're praising it. Wow, it's digital marketing as this massive bucket, virtual events, social, email campaigns, much more actually falling under there. John, do you have anything to add especially from the prime side? I mean, we took an experimental approach to virtual events. We certainly participated as guests like I'm doing in this one right now. We didn't host any major virtual events on our own. We didn't sponsor any major virtual events on our own unless that sponsorship came as part of a larger sponsorship package. We wanted to take a wait and see approach. I think that moving forward, as Carrie pointed out, we've been working out the entire brand world has been working out the kinks on virtual events. And now that we're starting to iron it out, I think that we will take a much more serious look at deeper engagement in virtual events next year. Yeah, I think you're right there. There's definitely a hesitation particularly in our marketplace. People were wondering, well, even if we sponsor or register for this virtual event, what's the attendance really going to look like? Carrie said it best, just getting people's attention, very difficult. So how do people actually dedicate their time to showing up at a virtual event? And does that warrant our sponsorship dollars? It was definitely a check this out and wait and see type of feeling in 2020 and 2021. But are we in it for the long haul a little bit? Is it going to change in 2022? People feel more comfortable or put more emphasis on it because we just don't know when the next time we really have this meaningful live of international events. It's an interesting question. John, we'll stay with you there. Do you think that in 2022 we'll be investing, especially since it's tentative with 2021 for events, virtual events, do you see yourself really investing dollars to sponsoring a virtual event in 2022? We could, it's certainly on the table. We're entering a pretty aggressive growth phase as a company and a brand. And so generally speaking, the marketing strategy is to start to build awareness start to engage on a deeper level with our accounts, our most important accounts. We do take largely an account-based marketing approach, AVM approach and virtual events and in-person events will both have a large role to play in that strategy. And I would also note that we are, most of our business is US dominated at the moment, but we are looking next year to really move outside of the United States for the first time in a meaningful way. And events both virtual and in-person will play a role in that globalization of our brand as well. That's really, it's really interesting. As your strategy gets international and the limits with travel and waters have become true borders now with the crackdown to Canada and the US, it's unprecedented as the word is overused there. But Joanne, I'm curious over and aligned, are you guys thinking 2022 to actually sponsor virtual events? I think we'll continue sponsoring meaningful virtual events that we feel would have a big impact. I think we've also, and I know we've all experienced this, we have kind of two strategies and maybe a mix thereof where we have a strategy that makes it really easy to pivot. And while we're all crossing our fingers and hoping that we can see each other in-person and have a budget set for in-person events, I think they will definitely have a seat at the table still going into 2022. Yeah, well said, well said. And Corey, I don't know about you, but I feel like the channel industry, they are always up for a good in-person event. Like I don't know to channel partners not even take a break throughout this pandemic. Yeah, we love our events. Navigating this, I definitely see us investing in smaller and hybrid events. I know that that's the buzzword right now, hybrid. How do you make that? How do you do like viewing parties and how do you make certain things interesting? How do you still get ROI from some of these, from some of these investments in virtual? And frankly, it's hard. I mean, like I said, everyone's in the same boat. So we're all trying to figure it out. And there's no magic button, I think, at this point that we can push, though I wish there were. I think for us, like I said, smaller, more intimate events are still gonna happen in person. And I think John maybe said it best with like the ABM approach. I think that COVID has really forced the ABM approach in an interesting way where we're just like, really targeting those partners and those customers that we really need to stay in front of. And I think that's what we're gonna look to invest in and get creative on for this year. Yeah, and I know, Eric, you were thinking of attending some live events from 2022. Is that still on the books? Yeah, I mean, we're vaccinated and I know there's still issues with that, but we'll be attending some events, maybe smaller events. But I think also, we started working with JSA this year and as such, we did some press releases and I think we'll do some more next year. And then as a, I'm also looking at what our unique capabilities are as an organization and one of them is data. And so we'll utilize our database to come out with rankings and some other ways to track and measure the data center industry that might produce simple publicity and attract users. Yeah, brilliant, brilliant. And actually that leads nicely over to Kerry. Data tracking is critical. From just to conclude the virtual events, are we spending money, are we going to actual 2022 just to wrap the events on bill up here. Kerry, what are you seeing from Sixth Sense perspective? Yeah, both from Sixth Sense and Forrester, they're going to be hybrid events, as Corey mentioned. And I think that's probably a really good model going forward. You can get a lot more people connected if you allow some of them to view and participate remotely. A lot of people are still gonna want to travel and go get together. I know that the Forrester Slash Series Decision Summit is something, it's a cultural event for V2B marketing and sales folks. It's not just a trade show, right? It's where the community gathers once a year and I think people miss that. When people still can't do it though, now they'll be able to do that remotely. We're gonna do the same thing with our customer conference at Sixth Sense in a couple of months. We'll have a live in-person gathering and for the folks that are not able to travel or able to attend for one reason or another, they'll be these virtual events. Now that's another thing to figure out, right? So we figured out how to do a digital event, a virtual event. Now you're gonna have to figure out how to do this hybrid thing. But I think that's gonna pay off. I think that is the hybrid thing is gonna be a thing that's gonna stick. I doubt there'll be all that many purely virtual big events going forward, but certainly a lot of the hybrid events. Sorry, I can't talk too much more. I think hybrid is here to stay. Just even taking a temperature check internally here at JSA as a business owner. I'm being led by my employees' comfort levels. Half of us are ready to run out there and start shaking some hands and seeing our old friends and the other half, like myself, we have little ones at home and who can't be vaccinated yet. So traveling is, you know, questionable, particularly to bring you home. You know, how am I going to stay away from my little one for two weeks? Or quarantining, like it's just tough. So yeah, hybrid is here to stay. So guys, in the past year and a half, you know, so much has changed. How has your role changed? What are your most successful go-to-market strategies to date in this post-pandemic reality? Corey? I knew you were going to throw this one to me first. So, you know, it's funny. I always joke that my role is like therapist, mom, boss, and like in that order with my people, like with my team. And I would say that's even more so the case in the pandemic. You know, you said it best, Jamie, where you are led by the comfortability of your people. I too have done the same thing this past year, which is like temperature check. Like how are you feeling? Like let's take a step back and not forget about the fact that like work is not everything, you know?  If you're feeling good and if you are good, then you'll do good work. So for me, my role truly changed in that sense, right, where I was like even more ingrained, I think in my team's life, just because I was feeling not so good, especially in Chicago, where the weather sucks during the winter, I was like, oh, this is just becoming too overwhelming and producing content on remote work and how to enable remote work and UCAS and CCAS and pumping this stuff out at an enormous rate.  I was like, this isn't okay and it's okay to not be okay. So we had to take a step back and I think assess personal life before work life.  I think as marketers, yes, of course, marketing departments have to be in line with sales and in line with overall business objectives, but we also have to be in line with HR in a way. Like we are often tasked with how is everyone feeling and getting a sense of employee communications. Do you see that Joanna? Was that part of some of your goal changing in the past year and a half? Absolutely, and Corey, I hear you on Chicago being an interesting place in the winter time. I am myself and based in Chicago, but yes, in addition to figuring out external marketing, we've had to do a lot of internal marketing, helping out HR, working alongside the team to communicate what we were doing from a safety, from a health perspective. We are, much as John said, on a growth path at this point, we're building a lot. We have a thousand people on site on average daily. How are we protecting those people day to day? So all of that was a factor that was a new factor to us, I would say, this past year and a half. Absolutely, absolutely. And John, how about you? How are you feeling, Robert Prime? How has your role changed? Well, I would say the role really hasn't changed. Corey was exactly right that marketers are used to change. It's the only constant. So the role is or should be built to adapt day to day. The go-to-market strategies, yeah, they've changed for all the reasons that everyone else has pointed out. We're trying to meet people where they are and we're trying to be empathetic because everyone is dealing with all kinds of stuff, whether you are being a parent of a little one at home, I have a five-year-old who just started kindergarten or whether you are trying to manage personal issues, like trying to get out to see family members on the other side of the country, the other side of the world who you haven't been able to see in a long time. People are just juggling a lot more and trying to be empathetic as a brand, as a company, as a marketer, I think is more important than ever. Yeah, I hear you. I have a pandemic baby that half of my family hasn't even seen yet, which is craziness. And Eric, as a fellow founder, obviously your employee health check-ins are paramount as well. Yeah, and the way back still does, we have a lot of contract folks that we work with. And so it's not direct employees, but still checking in on them is important. I know from a personal perspective, we were lucky enough to have an au pair here at school, here, and so she really helped out a lot at home with the schoolwork. It's allowed me to focus on work here. Yeah, that's so critical too. How are you building even your own personal network of support so you can have work time that doesn't lead into personal responsibilities, family responsibilities? Talking about, it takes a village. It still does, if not more so, in the new digital reality. Hey, Carrie, what are you seeing? Yeah, so from my perspective, it's a little bit different because I'm actually more focused on, or have been over the last eight years, more focused on other people's operations than the one I was part of. And so seeing what a lot of other folks were doing. One of the things that I think has worked really well. So if you think about what a marketing organization is trying to do, one of the most important things it's trying to do is establish the connection between your brand, your organization and the market in which you operate. And what is that connection going to be? How vibrant is that connection going to be? What's the flavor? What's the color of that connection? And that all becomes much more challenging if you can't be out and around, folks. So a lot of organizations, I think, have done a really good job of being more authentic and more present even digitally and virtually. I think because we're seeing everybody else at home now and we hear the dogs and we hear the kids and all of that, the walls come down a little bit between fellow employees and between employees and customers or prospects. We kind of know each other a little bit better in some ways than we did before. We're not meeting in an office somewhere. Instead, I hear your parrot in the background. So now I know you have one and it talks and it says things that actually happen on the call, right? So I think that part's been really good and the folks that have been best able to adapt to that and just say, you know what? We wanna be connected, we wanna feel connected and I'm just gonna drop some of the pretense that we had before and actually connect with you as a prospect or customer as a human being. I think that's worked really well. And I hope we'll continue that. Yeah, I feel like our profiles are probably a lot more colorful now when we're typing into our content management system. Joe has a parrot. When somebody comes blasting through your virtual background and to whisper over your shoulder that they need something, you know, those kinds of things. Exactly. Well, I wanna stick with you on for my next question because I think it's a great transition. What do you see as the greatest marketing and or business challenges now that we're in this new reality?  It's nice when those two things align. But one of the things that organizations have realized over the last year started to do a lot better job of is to make use of the investment that you've already made in marketing. So I would say and did say for a lot for seven or so years at Forrester that most organizations make a very poor use of the investment that they make in bringing people to their website getting them to fill out forms or getting them to their events. The vast majority of web traffic is anonymous and nobody knows who's there. If you're most B2B brands, most of the brands in this space, no disrespect to you but there's nobody coming to your website by accident, right? They're there on purpose. Now that doesn't mean they're all potential customers but you should not ignore and you cannot ignore that. You need to know where that traffic's coming from and the privacy laws don't interfere with you being able to understand what companies they're coming from. So that's been important. We've seen a lot of organizations, I think the leading organizations who've gotten through this period well start to really focus on that. Like you've already spent the money to get these people to your website, understand where they're coming from. Second thing is if you've got 1,000 people who filled out a form, probably only a hundred of those or something like that became your MQLs and got sent over to sales or something. Those other 900 filled out forms and they're probably not junk and they're probably also related to the hundred who did the QLs. You have to know if you're a marketer and you don't know the answer to the question, how many of my leads came as groups or teams, then you're missing a big part of the picture. So we've seen a lot of organizations get much better at that but the awareness of that and the ability to go solve for that is I think the thing that's going to get us to the next level of performance. It's not just like a small incremental change. It's like you have paid for a lot of eyeballs and a lot of traffic and you're not doing anything with it, right? So fix that and you'll be better off going forward. Data tracking makes me want to bring an error break. Here I am and me and myself. So we don't have a direct sales team. Instead we've built a lot of tools to be self-service and it's not surprised that, you know, build it and they will come, it hasn't produced the highest results. And we've started working with JSA to help, you know, promotion and that sort of thing. But, you know, from that perspective, JSA has really encouraged us and I'm a data guy and we have a lot of data but in terms of visitors to our website, what Carrie was talking about, you know, we are, we're starting to collect that information and we're looking at ways to enhance it and really provide a lot of, you know, build an analytics platform beyond just the standard analytics forms to really understand that traffic. Yeah, I think it's critical. Are, you know, how are our contacts finding us? What do they want from us? Are we being responsive? John, how are you guys doing at Prime? Well, I think just being smart, I agree with Eric definitely that a lot of, a lot of this is just being more committed to what you know works and what you've known for years that you need to be doing well and the correct priorities and order of operations in marketing. I try to always adhere to the marketing order of operations which is when I think about the media universe, I do owned first, then earned second and paid last and I only do paid after I'm very comfortable with the status sophistication that my owned media and my earned media is in. So I think just coming back to those first principles is the healthiest marketing strategy and behavior. I couldn't agree more. And yet, you know, you're watching ad rates, digital ads, you know, are so expensive these days for the same keywords that, you know, five months ago, you know, we're talking pennies on the dollar. So Joanna, what are you seeing over at the lines? I think broadly as marketing professionals, I think we're always looking at creative ways to, you know, market to a specific audience or have a specific angle. I think especially within an industry like ours, it's still relatively small. It's, you know, there's a lot of noise and especially with something like COVID, I feel like everyone is talking about the same things, right? So I think, you know, for us, for me specifically, the challenge has always been, how do we cut through the noise? And it certainly helps when you have a team, you know, that's backing you up at a line that's kind of feeding you stories, great news. And you know, I'm certainly, that makes my job very easy. You know, but that's not always gonna be the case. I think one thing that, one challenge, more on the business side of things that I don't think you hear being talked about a lot on the marketing front is actually staffing. And I think, you know, we talk a lot about being an operational challenge, you know, having and finding a lot of technical staff right now is proving to be a challenge. I think as marketers that's ultimately going to hit us too, you know, our marketing, it has to be niche, right? Just like operations, maybe not as technical, but people still have to have, you know, a pretty, they have to be well-versed, I guess, in the industry, and have a certain level of technical acumen to do our job. So I think we definitely have to start looking at staffing for marketing in this industry as well. And you know, I think it's our responsibility as an industry, especially as communications professionals to, you know, start introducing the industry to new audiences. Could not agree more, not agree more, great point, Joanna. Corey, what are you saying over in the channel side of the house? Yeah, well, I mean, your original question was like some of our biggest challenges. And I do agree that with Joanna, to her previous point, not about staffing so much, I mean, yes, that's obviously something that we have to look into. But, you know, marketing jobs are like white hat right now. And there's an abundance, and everyone seems to be sort of jumping ship or changing at this point. I think fitting in to that new, those new lives that I was talking about, my new life, right? I'm not always at my desk and constantly getting up and leaving and coming back, struggling to find and cutting through that white noise that Joanna was talking about, like that's imperative and that's been the biggest challenge.  Not just ROI from a sales perspective, which of course is paramount, but from that thought leadership, from the brand awareness perspective, how am I getting my partners to think about right now intermedia and call upon us? I think how am I creating, not just content for content sake, but how am I creating assets that are actionable or engaging? At TBI, I was lucky to have a really great video department and an amazing production manager who would put together like awesome, even parody videos about like the struggles of working from home. And it got people thinking and then they wanted to call us. I think cutting through the noise right now is the biggest challenge. Yeah, yeah. And that's actually a great transition to my next question. How are we measuring brand building and prospect engagement in this crazy new world? Are there tools, technologies you mentioned, video? I'm such a big fan of video, obviously. So what's been helpful for you? How else stay with me here? Yeah. Well, in an age where you're able to track everything, you know, do so, but also, you know, it's okay to put the onus back on sales, right? I mean, that is why we have account executives. So everything is measured, videos, we look at Google Analytics, we have social listening tools, our PR firm does a great job at doing that. And then taking that data, absorbing it, and then passing those MQLs along to sales to convert. I mean, it sounds simple, but at the same time, we need to put the onus on sales to act on what marketing has worked so hard to produce and get people to engage with. And now we need to take it a step further. Yeah, I love that. I love that. And it feels like sales has been more and more on the shoulders of marketers. I don't know if it's my perspective dating me here, but I liked how you were like, yeah, put the onus back on the sales team. I think that's an interesting point. Glad you made it. Eric, over at Backstale, what do you see in tools, technologies, best practices you want to share? Well, I mean, we started using HubSpot, which has great analytics, particularly from, you know, email, you know, it integrates with CRM, and as well, you know, our website traffic, so we're able to do that. We're looking at integrating that with a broader analytics platform. So that's to be D, and we're investigating that now. You know, I think that, and maybe this brings up a broader question, but you know, it's very important to measure stuff, but also, you know, is some, you know, a portion of the marketing budget, should it be for brand, building brand awareness? You know, that might be harder to measure. Are there marketing efforts that might be harder to measure, but are just known to be, as long as you're pointing it in the right direction, it might still be very beneficial for building your brand. Love that. I'll have a side conversation with you about some of that point later, I think there's so many things out there. Kerry, what are you seeing over at 6th Sense? Yeah, so really related to what I talked about a minute ago, which is when you go, so first of all, I'd love to hear a couple of people talking about taking a more account-based approach, because the biggest disconnect between marketing and sales is when marketing goes to the travel of producing those great MQLs, but they're not in accounts that sales wants to sell to, or can sell to, right? So the first most important thing that we have to do is make sure that as much of the product that marketing produces and delivers to sales is inside a set of accounts that you've mutually agreed. It shouldn't be just sales. Marketing has a lot of the intelligence about really where you ought to be selling. So, but it's gotta be a mutual agreement, and that's really the principle of ABM. Second thing is, if you focus more of your marketing attention on a specific set of accounts, you have to ask and then answer, how am I going to notice if it's working, right? And the way that you're gonna notice if it's working is not by following one person who fills out a form through their life cycle. It's by noticing whether more than one person does, right? Your buyer in every case is not one person, but many people working together as a team.  Couple of them are gonna fill out forms, maybe more. Much of that is gonna end up as anonymous traffic. So what I was talking about a minute ago is bringing together those signals so that you can see, all right, is this one person who became an MQL? Are they acting by themselves or are they bringing friends? If they're by themselves, that company's not buying anything real soon, right? But if they've brought friends, that's something you absolutely have to pay attention to. And I guarantee you that's in your data today. It's already there, you've already paid for it. The thing now is to make as good a use of it as possible. By the way, that's also great for customer experience. Today, most BV organizations are kind of like that person who, if you can remember back when we went to shopping malls, the sales person who would stand in the doorway of the store that you wanted to go into and you're like, okay, I'm not going in there. Cause I don't want to have that person start harassing me the minute I walk into the door. So we are that person. We start nurturing and calling folks the minute they come to our website. So they don't wanna come to our website, right? Most of them are not in market right now. So if we can understand which ones are market and focus our attention on them, the rest of them will be over time, a little less concerned about coming to our website and filling out forms. It'll be more likely to understand that they'll be able to get the information they want when they need it. I love it. You're talking ABM plus intent data measurement. And it's funny, we've seen a mixed measurement now that everyone's working from home, those reverse IP address lookups, they're getting some of their signals a little fast. I feel like, you know, what company are they truly from? Let's kind of dig deeper there as they pulled out of form and told us. So is intent data, you have this conversation later, I guess, but is intent data working? So I'm gonna jump in, I'm not gonna pitch, but we do that really well. And there are ways to do that really well. It did, you know, so intent data did take a hit overall when people started working from home. There was a substantial recovery because, you know, substantial portion of people started working on VPNs. And then there were also sources of intent that really don't rely just on reverse IP. Yes, and I definitely think it's the future. It just took a couple of little back steps in the last couple of months. This one is gonna do so, right? John, what do you guys seem? Well, I definitely think that attribution and analytics is gonna be the largest challenge and the most interesting part of the marketing world to watch over the next couple of years. With the demise of the cookie and really no clear consensus on what comes next, it's gonna be, it's sort of anyone's game. And I think there will certainly be a greater emphasis on first party data. It will be really interesting to watch how some of the larger tech platforms like CDPs adapt to this. How do the lookers and the mixed panels and the companies like that adapt to this? I think it will be more art and more art than it has been. I think marketers did themselves a huge disservice over the past five, 10 years saying that, oh, no, no, no, it's all science now. There's no art, there's no spray and pray. I can tell you with 100% confidence where our leads are coming from and which ones are revenue attributable. It was never 100% science. We made progress in the cookie world, but it was always art and science. And I think over the next, certainly over the next 12 months, if not longer, the amount of art required is gonna really start to rebalance. And I think that's a good thing. I think that's a good thing. It means that marketers, we bought ourselves another, at least another couple of years until we get replaced by AI. Scary. All right, Joe, I know I just wanna get you in on this conversation too. What are you seeing, tools, technologies, best practices that have been helpful? Yep, everything that everyone said couldn't agree more. You know, making sure that you have a target and you're aligned with the sales team on your target list is key. Keeping a close eye on analytics, social engagement, intent data is great. It's worked out really well for us. We do Zoom info, these tools like Zoom info for all that intent data. One thing that hasn't been mentioned that I think the pandemic has really afforded us, people aren't traveling as much. We're doing, going back to Zoom, we're doing Zoom happy hours a lot more. We're getting some of that interaction in different ways, which gives us a little bit more time. And as people have said before, allows us to build a little bit of a deeper relationship, whether it's parents flying at your screen or two year olds flying at your screen. But, you know, it gave us an opportunity to get direct feedback from prospects and customers, you know, partners, coworkers, even some competitors, which has been very interesting, just because people have a little bit more time and you're able to build those deeper relationships. I agree more, well said. Okay, one last question, and I know my team is probably like, what? But try to, so quick, quick, we'll just quickly go around the horn, but any final words of advice is we're planning for 2022. Anything creative that you guys might be thinking about? What do we do with 2022? Joanna, let me continue with you. Sure, let me get off mute here. I think this may seem counterintuitive, but, you know, get creative in going back to the basics. Right, think about the basic things that people are lacking right now during a pandemic, working from home, and fill that void for them creatively. All right, John, any final words of advice? Anything creative to add? Well, definitely a plus one to what Joanna just said, and then remember to have fun. You know, I think all of us have, generally our stress levels have risen, our uncertainty has risen, and therefore our fun has fallen. It is so crucial to keep some element of fun and humanity in it. Fair hair. All right. I would just echo building an analytics platform, and John's point previous about art versus science that often the pendulum swung so far in the science and measurability, but there is some art there. I love that. Carrie, final words of advice? Yeah, I think what Joanna said was really spot on. Everybody wants to have connection, and that's what's really been heard during that pandemic. And so if you, as an organization, can create that connection among your employees, among your customers, among your prospects even, and build that community, and help build that community, I think you go a long way. And Carrie, final words here? Very, very hard to go last. I mean, because I agree with everyone, the mixture of art and science, I believe the last couple of years has done us no favors by saying we're all scientists, right? I do believe that COVID kind of leveled the playing field. Sales was used to certain ways of selling and COVID kind of threw a wrench in that system. But marketers, we were used to that. We're used to things ever evolving and changing Google, changing algorithms every year as an example. So I agree with everyone that the connection, the human connection, being forced to pick up a phone instead of clagging someone's email box goes a long way. Yeah, it does, human connection. Well said, guys, thank you so much. Guys, thanks, our speakers, their insights on marketing strategies post pandemic, fabulous, fabulous work, John Falker, crime data centers, Joanna Susie aligned, Corey Cohen, Intermedia, Carrie Cunningham, Sixth Sense, Eric Bell, Pat Stell. Thank you guys so much. And hey, guys, just a quick reminder, our speakers are staying on for the remainder of this lunch hour. We've got 10 more minutes here. So go ahead and answer any more of your questions. Go ahead and meet them back in that networking lounge and table hop to talk to as many folks as you can. Also viewers, if you're one of our first 100 registrants, we hope you enjoyed your lunch today and make sure you visit us at jsa.net to register for more upcoming virtual roundtables. Our next one, Thursday, October 21st, 1 p.m. East Coast time, where our leaders are talking about transforming, connectivity, digital transformation, digital trends, just hinting at some of our conversation here. Without for the playback of today's roundtable, coming soon to JSA TV and JSA podcast on YouTube, iTunes, iHeart, Spotify, you name it. In the meantime, see you back in the networking lounge. As always, stay safe and happy networking.


Initially, with the first rounds of QE, probably right out to the one in 2016, it was about stimulating the economy and it did an incredibly poor job because it relies essentially on trickle-down economics, the wealth effect, which is extremely poor at stimulating the economy. It relies on the wealthiest in society getting richer and spending some money and it just simply doesn't work and in fact turbocharges inequality, which is what we've seen. We've seen stock markets reaching all-time highs in the last 10 years at the same time as seeing, you know, poverty steadily increasing, food bank use steadily increasing. This tells us that our economy is extremely dysfunctional, quite a deep structural level and QE to an extent is just adding to that by increasing the asset prices and not doing anything for getting money into the real economy, productive economy and helping with wages. And the other way, apart from getting money in through public spending, is thinking about our banking sector, which does an incredibly poor job of getting money into the real economy. It simply isn't fit for purpose, you know, despite economic textbooks saying what banks do is taking money from savers and lender businesses, they actually create money and they create most of it to go into finance and property in the UK. And, you know, we've seen not much of a change in the last decade since the crash, despite having quite a wide public conversation about banks not being fit for purpose. So we do need to actually, you know, maybe use the opportunity of Brexit to think about how we get our banking sector to really serve our domestic economy.