Hi everyone we are still waiting for people to join so we are going to wait just a couple more minutes before getting started. Hi everyone we're just going to wait one more minute as people are looks like people are still joining. If you could do me a favor and let me know that you can hear me there's a questions module on the go-to webinar panel so if you could just let me know you can hear me that would be awesome and we'll get started in just another minute. Okay we are going to go ahead and get started. Welcome to the second give local Piedmont training webinar. My name is Dawn and I'll be leading you through today's presentation. I have a few a few housekeeping items to note before jumping in. I wanted to let everyone know that today's webinar will be recorded and it will be posted in the toolkit on the give local Piedmont site under the resources tab and then at any time you can use the go-to webinar chat module to send across questions and we will get to as many as we can after the webinar. I also have Dede with me today from the Northern Piedmont Community Foundation. She has been working extra extra hard to make sure that this giving day is great for you all this year. I see her there and I'm hoping that she has audio so Dede thank you and welcome. Thank you Dawn and I am here and I think everybody on this call will understand when I say I am very happy to say that I have a new laptop. It's refurbished but it's new to me and so when I went to get on the call guess what I didn't have the software so I had to download go to webinar and I watched as the clock ticked away and it was going one megabyte at a time but finally we did it we're here I'm here and I'm happy to be here. Dawn this is Dawn's second year working with us and we we couldn't be happier with the relationship with Mighty Cause particularly in support of fundraising that's just been a wonderful experience. Dawn I pass the torch. Beautiful thank you Dede we also are really excited to partner with you all again for this year and always as always we look forward to providing technical support to everyone as you all gear up for the big day so if you do have any questions as you're getting ready or you know if one of your supporters board members has a question whomever our support team is here to help you you can reach them at support at mightycause.com just a little bit of background on us. Mighty Cause is a fully functional non-profit fundraising suite that organizations can use 365 days a year to raise money for their causes. We've been around since 2006 and we're actually one of the first platforms to host Giving Days so you know we've been doing this kind of event for a really long time and we are just super excited to host Give Local Piedmont again this year with Northern Piedmont Community Foundation and I you know I'm excited to be there I think also. Okay so here's a look at today's agenda we will be going over some of the basics then we're going to be walking through the prizes available during this year's Giving Day after that we'll go over some strategies to raise funds and win some of those prizes and then we'll review the Give Local Piedmont offline donation policy and then we're going to do a Q&A session at the very end of the presentation so if you have any questions all while I'm presenting just type into that questions box of your go-to webinar panel and we'll make some time for it at the end. So going over the Give Local Piedmont basis. Give Local Piedmont is going to be on May 4th this year it is a 24-hour Giving Day that runs from midnight to midnight. Early Giving starts on April 20th. It's organized by the Northern Piedmont Community Foundation. One of the really awesome and exciting things about this Giving Event is that there's lots and lots of prize money at stake and lots of opportunities to win. We'll be going over prizes in detail a little bit later on but you can view the prizes currently available in the toolkit on the Give Local Piedmont website. As long as everybody knows where that is. Yes, Give Local Piedmont. So first things first if you haven't done so yet you're going to need to register your organization for Give Local Piedmont. Registration is a two-step process. Step one is going to GiveLocalPiedmont.org and filling out the registration form. You'll need to either log into Mighty Cause or sign up for an account on Mighty Cause to view that registration form. Once you complete the registration form online you'll receive another email confirming that we've received it that will also detail step two that you'll need to do to complete registration and at this time you'll also be able to add additional administrators to your organization's account on Mighty Cause so multiple people can access the account and help run your campaign. So step two is filling out your organization's to-do list which is located within the overview section on your non-profit dashboard. Once you complete registration by finishing both steps then you'll receive an email confirming that you're approved and everything's all set. One really important thing to note that I mentioned on the last webinar as well is that if you participated in Give Local Piedmont last year your to-do list is already complete. You only have to do that to-do list one time. So for this year all those organizations need to do those organizations that participated last year all you need to do is fill out the registration form on the Give Local Piedmont site and then wait for our team to review the submission and get your approval email.  And one thing I do want to note if you're not sure if you've completed registration or not or you know if you're not sure if you're you know you've completed both steps you can always go into your account go to givelocopiedmont.org and log in and then you'll be bumped to your overview screen where it will it will give you your status for the registration for this year's giving day. If you're pending that means you still need to complete step two if you're approved then that means that you can you know celebrate eat some cake do a little dance you're all set and good to go. And of course if you have any questions at all about whether or not you're registered what you need to do to complete registration please email our support team at supportatmightycause.com. Once you're also free to for those of you that were involved last year please know that you're of course free to update edit your pages right up to the right up to the deadline we prefer if the edits were done by the deadline which is April 16th but I believe Don if I'm not mistaken you can continue to edit pages right up to the day yeah you can edit them at any time um and even on the day so if you wanted you know if you're super duper gung-ho and wanted to keep your page like vibrant yeah then you know you can add to your story you can change your pictures around um you can edit things at any time uh okay so navigating your dashboard um so once you filled out and submitted your registration form for step one of the registration process um if you had not completed uh or not competed uh before then you'll need to complete the items on your to-do list to complete step two so this list is located in the overview section on your nonprofit profile uh and it's um there's a little line underneath it says organization um overview and then it says to-do list you can click on that and access this to-do list that you see on the screen right here there's four basic items for Give Local Piedmont that you'll need to complete um you'll need to add a background image to your page uh you can use one from our gallery of stock background images um you'll also need to upload your logo uh that's going to represent you throughout Give Local Piedmont you're going to want to add a story um that you know also we call the description it's going to tell visitors to your profile about what your nonprofit organization does and then you'll also want to build a thank you page that donors will see once their donation transaction is completed so if you click the link uh you'll see on the to-do list uh screenshot here that um you know it says primary logo background image all of those are underlined if you click on those um links then you'll be taken right in the spot on your profile where you can complete that task so it's super easy uh for you to complete the list um again though if you need help you're not sure how to complete any of the items um let us know uh you can email us at support at mightycots.com we also have an extensive support library um where we have walkthroughs and videos etc um there is a contact us um menu item on givelocopiedmont.org that lists out the different ways that you can get help uh for Give Local Piedmont um so there's lots of different ways that you can contact us um and those are all listed there as well and while it's not a to-do item you'll see that item number five on the to-do list is to set up your electronic funds transfer uh we leave that up to you most of our organizations last year did in fact choose to have their final checks dispersed through elect through EFT uh which which made it quick and easy and there was the money how about I'd say I want to say two to three weeks after the event was finalized um so I think before the end of May in fact people had money in their bank accounts uh but you may also opt not to do that and a live check will be produced and a live check will be mailed to you yes and to piggyback off that a little bit um if you do choose to sign up for EFT or direct deposit uh you get your funds sent uh we send funds twice a month um around the 10th and around the 25th so since Give Local Piedmont is on the 4th you'll receive all your funds raised around the 25th if you sign up for direct deposit um checks are dispersed once a month around the 10th so for Give Local Piedmont those funds would be dispersed uh May June in around June 10th um and they'll be sent to the um uh address that your organization has on file with the IRS um and again if you choose check uh there's no action you need to take on your part um I will say there is a five dollar admin fee to disperse um and handle the check cutting and things like that there are no additional um admin fees uh for direct deposits so we always recommend direct deposit just because you get your money faster and um there's no fees associated with dispersing those funds um but again totally up to you uh and what works best for your organization um so continuing on this um I want to recommend taking some time to get to know your dashboard um the dashboard is the admin section that appears on the left side left side of the screen um when you're logged in and on your nonprofit's profile so um when you log in you'll automatically land in your overview section um which you'll see that's the very first item at the top of the uh dashboard list of um sections uh the overview section is where you'll find your to-do list as well as some metrics for your nonprofit you do have the ability to customize those metrics um and when I say metrics I'm think I'm talking about like dollars raised during a certain time period number of donors um uh amount raised over time year over year metrics so lots of fun um well you know whatever your definition of fun is interesting maybe um uh numbers for your organization to play off of so that you can know where uh your nonprofit stands um in terms of your online fundraising um you know uh dollars raised things like that so definitely take the time to check it out customize it to what you know you want to know um let's see so then um you can customize your organization page um by uh you'll see the organization page is the second item listed in the dashboard um so on here this is going to be the public facing view of your page um and you can edit it by um toggling on edit mode um you can in on your organization page you can include things like page metrics like adding a goal um which will enable a progress bar um the next section within the fundraising tools section on your dashboard um this is where you'll find matching grants um and which we're going to talk about uh a little bit later on um and then below that on your dashboard is a report um where you'll be able to preview and export different donation reports um and then underneath that is your checkout section which will also be going into a little bit more um in detail uh this is where you can customize your donation flow uh the thank you page and the receipt that your donors get um and then the last item um that pertains to all of you is the settings uh you can manage you know your nonprofit settings like URL customization and adding um uh admins uh within that setting section on your dashboard customizing your profile so jumping into your overall profile for Give Local Piedmont um your profile is the face of your nonprofit for the giving day so you'll want to make sure that it looks good and it represents you well um your profile link is uh the link that you'll want to share with your supporters to ask them to donate to your Give Local Piedmont page um so to share your page you just copy and paste the URL um into an email uh on your organization profile uh while you're editing it there is a nice little feature that says you know profile link so it's super easy to see oh here's the link that I should be sharing um to everyone in uh everything that I'm sending so copy and paste that URL into an email, a social post, wherever you're advertising the campaign um so as you're going through through your to-do list um you'll want to customize your profile to match your brand for your nonprofit um you can change your theme um color to match your logo you can upload media to your gallery um you know that obviously adds some visual interest to your page uh you can add a story or description um that's going to be like the centerpiece of your page uh in that story uh you know one good place to start is just putting your mission statement um and then obviously you know if you have additional uh information that you want your donors to know you can add that there as well um you can also add photos and videos um just quick note you'll need to upload the video to youtuber vimeo first um but once you do that you can embed it in your story so people can watch it right there on your profile page um the story section is really where you can go in-depth about your work and just make a really strong appeal to donors you know tell them why your organization uh needs their support show the impact of your work um so just spend time customizing this profile um just the more work that you put into it um your donors are going to notice that and um like dv mentioned um you know a little bit ago if you participated last year take the time to check out your profile make sure that it's up to date um update anything that you want to add a new goal um reset your page matrix um you know uh so that it you know counts the funds from early giving which is April 2nd through the giving day um that way you know your page is fresh and ready for donors to come once you start promoting it to them uh for give local feedback and please please know that if this sounds a little like greek to you that that is exactly what support at mightycause.com is there to assist you we found that most that a number of the stumbles last year were in uploading uploading photos uploading videos you couldn't quite get it to fit you didn't you know it wasn't sized right uh that's one of the more challenging it's it's an easy process but it's challenging to get it uh with the look and feel that you want and that's what support at mighty cause dot com is there to help you with yep we are happy to help resize pictures um we can you know if you want to know specs um which the logo spot specifically on your profile page um you should be able to use whatever logo you already have for you know if you have a facebook page or a twitter profile um that is the same size as those logos so you should be able to to reuse your logo um that you already have uh there but again you know we're here to help if it essentially if it takes you longer than 30 seconds to do it do this now and let us know don says 30 seconds i say 10 minutes whatever you know basically we don't want we don't want you to say i wasted half my day doing this if that's right not that's not what we're going for you know we uh design the site to um be as easy as possible so if it you know starts getting into the not easy uh you know idea for you then please send us an email and let us know what issue you're having and we will be more than happy to help check out flow so um the next item that you'll really want to customize and i promise we'll get to strategies here soon um but just some of the i want i really wanted to touch on some of the things that you definitely want to take a look at prior to um early giving opening and check out flow it's one of them um check out flow is going to be located under the report section uh on your dashboard um the check out flow is what your donors experience when they make a donation um towards your organization so the first thing that you'll want to customize is your donation form um everything is we we actually just recently updated um this portion so if you visited the site you know within the last week um we just updated this um it's very exciting uh in my opinion uh so with the donation form everything's on page editing now so when you go in there you can see exactly what your donation form is going to look like um to your donors you can add um multiple uh you know suggested donation um numbers so you know you can add as many as you want um which you know we recommend for but if you have more than that um then that's that's great um you can add uh donation descriptions um you can add um you know additional information that you'd like to connect uh collect from your donors so there's lots of different things you can do with your donation form um you know our our recommendation is always to keep it as simple as possible because um you know the more donors have to fill out during the donation process the higher their um you know escape rate is if you will so uh try and keep it as simple as possible but you'll definitely want to uh review your donation form at the very least to make sure that it represents um you uh you know and what you know your donors give uh best so make sure you take the time to um uh check that out uh next you'll want to focus on the thank you page so once your donor camp completes their transaction uh they'll be automatically redirected to the thank you page that you have the ability to customize um you can add uh photos to that thank you page you can add a thank you video that you you know create ahead of time um you can create one specifically for uh you know give local Piedmont um it also allows you to create a customizable button um with a call to action and link so you know if you wanted if you had somewhere you wanted to send people after they gave to give local Piedmont um then you can add that call to action there uh you know some people like to send donors back to their uh main websites um others like to send them to their you know uh facebook pages um that button is totally for you and totally customizable um so you can add whatever you want there and if you don't need a button then you just don't customize it and it won't show up uh the next thing um you'll see donation receipt so you do have the ability to customize that donation receipt um we you can customize the top part of it uh the bottom part that your donors receive um will include all of the uh tax deductible information that they'll need uh to take to their tax professionals um but you have the ability to uh edit and customize that top part so we really try and allow you to have um pretty much complete control over your donation process that way your donors know this is where my donations going and your name is you know scattered throughout that process the entire time um you can always uh preview that donation and thank you um experience as well um as you're going through it so I highly recommend taking the time um to really look through uh that section make sure it is customized to the way that you want it um and uh you know uh a way that makes sense to your donors we know that this process uh works because we had over 50 I want to say 5800 individual donations made last year and we may be only receive seven or eight requests towards tax time for copies of receipts so people are receiving their receipts they have what they need and clearly um all is set for them for their tax for their tax year yep and you know we obviously you're welcome to send out your own um receipts if if you prefer to do that but just know to to help take the burden off of you we do automatically send those tax deductible receipts and then of course you know if a donor needs us to resend a receipt um you are able to resend receipts but our support team can resend them too so you know just let us know we'll get them what they need um so moving on um from your dashboard um I want to make sure I mentioned the really great tools that you can use as you get ready for Give Local Piedmont um and those are all within the um nonprofit toolkit that we have available uh the toolkit is located on the home page for Give Local Piedmont um just go to GiveLocalPiedmont.org um click on resources and choose the uh npo toolkit uh from the sub menu that appears uh the toolkit has tips and tricks it's got FAQs it's got walkthroughs um it's got a recording of our last webinar that we did um it will house the recording for this webinar um uh it's got templates you can use for email and social media um you know this is uh also where you'll be able to find um uh logos and branding items to download and use for your own messaging so lots and lots of stuff available for you there um for you to check out so definitely take the time um and then if there's anything that you know you think would be helpful or you could you could um you could use then let us know we are happy to add to the toolkit because obviously you know if you are looking for something or thinking something will be there and it's not then chances are others might be as well so let us know um there's anything that you think could be added and we'll be happy to um take a look at that okay so now on to the super exciting stuff uh prizes so um Give Local Piedmont is offering lots of prizes available uh this year and more will be added um in the coming months um prizes are based on number of unique donors um that each organization has so make sure that you're planning on reaching out to everyone you know so that you can win a prize um there will be one prize awarded per winner and offline donations and early donations um will not count toward timed prizes um as a reminder early donations are any donation made during the early giving period from April 20th to the start of the giving day on May 4th um and then timed prizes are going to be those prizes like the early bird challenge power hours golden tickets so as you can see um they do uh we do have the early bird challenge again for everyone this year um there's six power hours there's eight golden tickets um to grow the grassroots prizes back as well as notable newcomer um and uh there are a few more prizes available that um we will be uh sending out information on well and when I say we I mean DD sorry DD um DD will be sending more information on um so make sure that you keep checking back on the prizes page keep checking your email look out for emails from Northern Piedmont Beauty Foundation so that you're up to date on everything available and that way you can kind of adjust your strategies depending on the prizes that you want to go after um for give local people um and then just for a complete list uh you they will be available on the rules and prizes tab everything that you see here on this slide right now is uh listed out all the information about each of those prizes is listed out on the rules and prizes tab on give local Piedmont dot org um but for any of the prizes where it says information coming soon then that's where we'll be putting that as well so at any time um please go to that tab review the rules um because this is just a summary um so make sure you review the rules and check out all the prizes um and kind of adjust your strategy from there and then speaking of strategy so um we're going to talk through some of the different um ways that you can take advantage of give local Piedmont um the prizes available and then the things that you can do in terms of messaging to your donors to to make the most of the giving day that Northern Piedmont Community Foundation is organizing for everyone uh so the first thing that we're going to talk about is leaderboard strategy um so the leaderboards for give local Piedmont um provide you know uh some of the biggest prizes available and the key to winning them is to get your donors invested in helping you climb that leaderboard so again we're going to have power hours there's going to be a couple of the prizes available that will have leaderboards that you'll be able to track your progress so continually let your donors know um where you stand uh that way you know they know what's at stake um and they know exactly what it takes to help you get there so keep them posted throughout the day um you know depending on what you're going after um so that they understand you know what what you're striving for um and of course tie everything back into your overall messaging about you know what you do why you do it to really get people excited um about helping you win uh that prize money um and then you know another thing you can do is you know concentrate on sustaining momentum keeping the fundraising going and starting and finishing strong um since give local Piedmont is a 24 hour event the trick is making the most of it um by sustaining that fundraising momentum so one great way to do that and make sure your campaign is on track is to set many goals um for your organization to really help generate buzz and build that excitement um so you can set many goals for certain hours of the day so you can get um you know keep people excited about not only the prizes available but also you know your own goal that you set um uh for you know different hours of the day different sections of the day um you know uh mini goals just really helps sustain that fundraising momentum um and get people excited so you know to set those mini goals you'll want to think about your overall fundraising goal for the day um what you'll need to raise or you know how many donors you'll need to get um each hour or each section of the day so you know and you know how many donors how many donor what donor goals you have for the morning what donor goal for do you have for the afternoon um kind of roughly uh you know map that out for yourself that way you can build that into your messaging um and you know have additional things to say to your donors to keep them engaged um throughout the day um as you're doing this be sure to keep in mind you know when your donors are most active um and kind of adjust those hourly or you know section of the day goals accordingly um if you know if you know that there are certain times of the day that are going to be slower for you uh you know maybe you'll want to boost that time period by utilizing um a matching grant that you secure um to kind of shake up your campaign um so you know think about you know when your donors are most active when they're slow and think about what kind of strategies that you want to use maybe you only want to target people when they're most active to really get the most out of it or maybe you want to target them when you know it's typically slow uh for your organization um and that way you know you can kind of boost that time period for you uh during the day so uh you know take the time to sit through that think about what you want to um what you want to do and what will work best for you um so that you're you know making the most of it something else that you can do to get your campaign rolling is asking for seed donations um so seed donations are donations from people in your organization's inner circle that you know essentially break the ice with donors uh so those seed donors help get the ball rolling um and you know uh people to ask for for seed donations um would be your um board members staff um especially those who are directors C-suite level leaders at your organization um volunteers are a great group to ask to be seed donors um really anyone at your organization who's highly engaged in your work um these don't have to be huge donation uh you know if you ask every volunteer to give 10 dollars right at the um you know uh start of give local Piedmont or um during the early giving period that'll be super helpful to get a little bit in the bank um and help move your campaign forward once you that way once you go out to your larger support base you'll already have funds funds raised and people can see that there's movement and engagement in your campaign and that others are also actively um you know donating to the uh your give local Piedmont campaign as well so a great strategy for driving donations uh on a giving day is securing a matching grant um a matching grant is essentially a large donation that your organization leverages to bring in other smaller donate donations um by offering it up as a match um so for instance if you had somebody willing to give you uh 500 dollars a thousand dollars um instead of just putting that money in the bank and calling it a day you could use that money as a matching grant so you'd take that thousand dollars and you'd say to your supporters hey you know between this hour and this hour um any donations we get to our um you know give local Piedmont campaign will be matched up to a thousand dollars which basically allows these other donors to double their donation um so we have a tool specifically for um setting up a matching grant um and you can do a lot within this tool uh you can set a cap for donation matching um say you know 200 dollars so someone doesn't come along and make a big donation and eat up your entire match um you can set it to be a one-to-one match you can cue matches um it's a really cool and complex little tool that allows you to do a lot with your matching grant um and on our platform we've seen that matching grants especially on a giving day can be a really powerful way to drive donations this is also another point to interject support at mightycause.com um it's uh this is where you really can use and assist uh and I highly recommend so that you set it up in exactly the way you want if you find that the terms are not familiar to you when you open up how to create a matching grant uh please please contact support at mightycause and um all of us at MPCF stand ready to talk to you about the concept of matching grants and how to go about securing one mightycause stands ready to show it on your page and how you can use it to build momentum and to uh increase hopefully the donations for the day. Yes and we do have a very um uh well laid out uh support um article if you will uh all about setting up a matching grant um it's got screenshots it's got um definitions uh so if you're having trouble um on the contact desk page on givelocopiedma.org um is you will see the link to our um support forum if you go there type in matching grant you'll see some of the articles and information um all about matching grants and setting them up um etc so uh that's a good place to start too um that way you know you can kind of familiarize yourself um as well. Yeah and some of those links I think also exist on our toolkit page and uh some of those articles were sent on Monday with our weekly tip so you should have you should be well armed and from any direction. Yeah so um as Didi mentioned uh you know securing a matching grant in of itself so you know the Northern Pima Community Foundation is is ready to help um you know assist you in talking through what you can do specifically to secure a matching grant um I kind of want to talk about it like high level um so obviously like a matching grant is ultimately just a large donation so you'll want to follow the same process as you would when you secure major gifts so prospect cultivate and ask you know people you should consider as prospects for a matching grant um our board members uh you know obviously first and foremost um sometimes an individual board member will be happy to provide a matching grant um but one thing that you could also consider is you know asking your board to work together to provide a match um so if your board still has to pay its dues for instance you could utilize their dues by turning um the dues into a matching grant um you know or just ask each of your board members to um commit 50 dollars commit 100 dollars to securing um a matching grant for your gift local Piedmont campaign um major it's a great idea really is a lot of us have anywhere from 8 to 15 board members and uh 50 to 100 dollars from each and you've you've got a match you've got the potential for a match yeah so and I mean obviously uh a thousand dollars is going to go a long way and it's not going to cost one board member a thousand dollars it's going to you know just if you have 10 for instance um it'll just uh you're just asking for 100 which is for some people obviously much more doable than a thousand but the thousand can go a long way in you know uh getting additional donations for your campaign for that day um major gift donors uh who have uh given large donations to your organization in the past are also good prospects um providing a matching grant for them is it can be a fun way to let you know liven up their donations so instead of just writing a check um they're helping your organization grow and drive other donations um and then you can also give uh the you know match sponsors some extra recognition when you're promoting the match so you know major gift donors who like a little shout out um are really great matching grant prospects uh corporate sponsors are also good prospects um it's a really fun proactive way for corporate sponsors to get involved in a public way and you know really draw attention to their philanthropy um so at this stage team um there's still a good amount of time before give local Piedmont um so you can start making phone calls setting up emails really start cultivating these prospects by letting them know what you're doing uh and just seeing how warm they might be to the idea of getting involved in this way um and then in the coming weeks you can you know make your ask shore up the details of the match um you can as I mentioned before you can have more than one match running at the same time on mighty cause so you know let's say you get a lot of great responses um for matching grants um don't feel like you have to pick and choose one you can set up as many matching grants as you want um on the giving day you can queue them up um whatever you know it's super flexible so um uh yep so as you're as you're working to secure and um you know uh figure out your matching grant just know you can set up as many as um you have available so at the end of the day oh didi did you want to only to say that a subset of corporate sponsors don't forget your vendors uh some of you may spend a fair amount of money with one or two or three vendors uh go to them ask them if they would consider uh and you know you have the relationship the vendor relationship to refer back to um that's always helpful um so at the end of the day a matching grant is a marketing tool so in order to make the most of your matching grant you'll definitely want to promote it um so the first step is going to that matching grant tool on your give local Piedmont profile um adding your match there um there are some marketing tools built into the platform for your matching grant um so when you add one and it's live the site automatically puts a little sticker on your donate button when the grant is active um and the match gets listed on your organization profile um you'll also want to add some information to your story especially if it's a big match um promote the matching grant on your social media channels um send out an email include it if you have it set up ahead of time included on any um you know postcards or letters or newsletters you're sending out let all of your followers supporters know about the match um countdowns also add urgency so you know counting down and sharing your progress towards reaching that match can be a great way to get people excited um and really urge them to stop what they're doing and make a donation to your non-profit during give local Piedmont um then i'm going to move through these um slightly quickly um since we only have about 15 minutes left and i want to make sure there's time for q and a um so moving on from matching grants um i want to touch a little bit on ambassadors um so ambassadors are people who are um usually in your in organizations inner circle who can help boost your campaign um so ambassadors usually include like board members volunteers um especially highly engaged volunteers staff members etc um using ambassadors to help you kind of break out of your list of existing supporters and engage new people um people that you wouldn't otherwise have access to so an ambassador can help you in a few different ways um an ambassador can simply share the link to your give local Piedmont page within their social circle um and ask them to donate uh or if you have a board member for instance who's really well connected this can be a really big boost by having them share your organizations give local Piedmont page um another way for ambassadors to get involved um is to involve them in peer-to-peer fundraising um if that's something that you want to dip your toes into this year um so peer-to-peer fundraising is a fundraising technique where you basically like deputize your supporters to fundraise on your behalf um you can do that really easily on you know your give local Piedmont page it's totally optional um but it is a great way to shake up your campaign and and acquire new donors um so if you wanted to try peer-to-peer you could ask you know ambassadors uh that um to set up a fundraising page for your organization uh for give local Piedmont um asking you know supporters to set up a fundraiser might sound like a big ask but it's often a really fun way to engage your biggest supporters and just kind of allow them to tell their own story about your organization you know how they came to work with you why your work's important to them um and doing this doesn't distract or draw attention away from your campaign because they're operating alongside your campaign um and reaching out to people they know personally for donations um so you know in most cases their friends family colleagues those are not people that your organization would typically have access to to solicit for donations so in that peer-to-peer setup you're actually picking up new donors most of the time which is always awesome um so you know for people like your board volunteer staff program alumni this could be a really great great way to get them involved um without just you know asking them to give money um doing this and setting up a page can be super meaningful for them um and we've seen the peer-to-peer fundraising have really impact on giving days um for nonprofits who um uh really took advantage of it um and really quickly to make things easier for them you can set up a fundraising template for them within your organization account um that way if you set up the template for them all they have to do is uh you know click the fundraise button on your profile it prompts them to use your template and then if you filled out you know pretty much everything you can fill out a goal picture um you can even fill out the story section if you want and then all they have to do is you know click fundraise you know say yes I want to use the template and then they're pretty much good to go so it's it allows them to set up their page really easily and then they can obviously customize it from there if they have more time or if they want to and then from there they can share with all of their friends and family as well for give local Piedmont um so another item that is you know you can use for give local Piedmont is team fundraising um team fundraising um just allows you to create um more competition uh among your supporters so um let's say you wanted to um really get your board involved um uh you know if they didn't particularly let's say they were like we don't really want to provide a match they could set up a team so your board members could compete among each other to see who could raise the most money for your nonprofit on give local Piedmont um and you know just setting up these teams this functionality is all available to you within um your give local Piedmont account and um it it just provides a new and kind of different way for your board to get involved and it doesn't have to be your board but just an example um and uh it allows your supporters to kind of take that additional step um to fundraise for your nonprofit and of course all the funds that flow through these pages flow up into your organization page with flows up into you know what you raise for give local Piedmont so um in these next few slides i'm going to be going through different messaging strategies to have leading up to endearing give local Piedmont um the first messaging strategy that i want to tackle is offline messaging um so basically offline messaging is going to be any communication that you mail out about the giving day that's not through your usual online methods like email so if any of you send um you know out a newsletter be sure to include information about give local Piedmont you know make it a prominent part of your mailing don't be shy about printing the link to your online page but um you know also be sure to include instructions on how to mail in checks for those donors who prefer to give offline um postcards are also a great way to send um to quickly send out information about your campaign um so if you're able to mass mail out dedicated postcards to all your supporters about the giving day um that's a really great offline item to accompany any online messaging that you have um a lot of times too handwritten notes um are you know used you know once in the giving day to thank your donors um but they're also a really great super personal way to get out the word out to um a select group of supporters so you know your major donors your board are probably some good groups to get a handwritten note prior to the giving day um along with handwritten notes uh you can you know make personal phone calls as part of your appeal strategy too so not only do phone calls allow you to make sure that the supporter is hearing your message directly but you know they also are a great great way to build that relationships which obviously only helps you in the long run um you know depending on your staff size um or you know your lack of staff size um you may need to be strategic when it comes to making personal phone calls or you know writing those handwritten notes um if you're small and only have the bandwidth for a few calls or a few notes make sure that you send it to key people like major donors and your board um focus on on those groups of people uh if you're larger and you're able to secure some volunteers to make phone calls during the giving day or leading up to the giving day that's awesome um you'll definitely want to make sure that you include that in your overall strategy um and then of course if you have the budget um you can also get you know yard signs or decals made uh to promote your nonprofit on the giving day some of those little things like um stickers magnets those would be really fun to include in you know a newsletter mailing or handwritten note um to thank a donor in advance for giving you know I like to sometimes take a note out of um you know wedding save the dates a lot of at least a lot of people that I get wedding save the dates for send out magnets to say save the date um and then you never forget um because it's always on your fridge so magnets are a great way for you to kind of you know send those along with your newsletter so that stick them on your fridge and know exactly when the give local peanut giving day is um plus it's very convenient because then they can hang things up on their fridge with them um we have the first printing done of postcards and magnets and you're going to see an announcement from dawn on your glp page and you're also going to see a constant contact from me today asking you to get in touch with us about your needs for postcards and magnets yard signs are coming um we place a lot of them ourselves northern piedmont but then we also like to hear from you those of you that are used to placing yard signs strategically either in front of your organization in your neighborhood um but we'll be giving you you'll hear details from us about that today and you'll hear details about yard signs in the next week or two perfect um so obviously since you know northern piedmont community foundation is providing some postcards um yard signs etc for everyone then that's a great way to kind of incorporate that into your overall strategy and how you're going to be communicating with your donors to let them know that the giving day is coming when early giving starts um and you know how to donate um so uh lastly you'll want to make sure that you plan out your schedule and timing for any you know offline messaging that you're doing um unlike you know email and social media offline messaging takes longer to get to its destination so you'll want to make sure that you're sending things out in a timely manner depending on what you know phase we are in uh for the give local piedmont schedule um so email is going to be one of your most important tools during give local piedmont because you know emails are also a direct line to your supporters um unlike social media you don't have to worry about an algorithm getting in the way or preventing people from seeing what you send them because unless they've unsubscribed from your emails it'll end up right in their inbox probably will send them a notification on their phone um so i want to talk for a little bit about email strategy because that's going to be super important for give local piedmont um in general you'll want to keep your emails relatively short simple and skimmable um most people read their emails uh on their phones these days so you know and even if they don't um read their emails on their phones and they read them on their desktop you're not gonna want you know to send them a novel um you you want them to be able to skim and get right to the point um so people are also much more likely to read emails that pertain directly to them so we highly recommend segmenting your email list by sorting donors into a few key groups you know donors who've given a lot or who give on a regular basis one-time donors people who have utilized your services but never donated um your board volunteers etc um so you don't need to craft entirely new emails for each of these groups but you can tweak small things about the emails for each group to make it more personal so for instance in an email to volunteers you want to acknowledge how they already help your organization um and then another thing to think about you know you wouldn't want to send an email to a major gift donor asking for just a $25 donation um identify your key segments figure out how to tailor your message to them um when an email is tailored to who the recipient is and the relationship that they have with your organization they are much more likely to read it and take action on it um and then of course you know how you segment depends on the program you're using um but most services like constant contact and mail chance they use tags to segment groups of people on your email list and then one thing that you'll um need to pay close attention to is the timing of your email so I would recommend taking the time to schedule as much as you can beforehand and having a template email ready for the things that you need to send out on the day of um like a blast email asking people to help you get to your campaign goal an announcement that you want to prize those are all timely emails that you'll want to have templates ready um that way you can send them off quickly the day of uh and as I mentioned before you know most people read their email on their phones um so make sure you choose a mobile friendly email template test it out beforehand look at it on the desktop look at it on an iphone android etc make sure it looks the way that you want it to look um and then if you have time and are able to leading up to the event um we also recommend doing some ab testing um especially with the subject lines because you'll want to make sure that people are driven to actually open your emails for give local piedmont um so you know try out different subject line formats try adding things like emojis see what works better um you know when you're sending out those emails um that way you'll have an idea of you know what works best with your email list um so ab testing if you're new to that term is basically splitting up an email 5050 and testing a variable so you know testing a button color testing a subject line so half your email list gets email a with one subject line half gets email b with another and then basically whichever emails gets the most opens wins um so you know for button color replacement the email with the most clicks would win um and you want to be careful about testing too much throwing too many variables in there because then you know it'd be really hard to say exactly why something performed the way that it did uh and then lastly with this um your call to action should be clear and action oriented uh give now donate now help us today more passive calls to action like thanks for donating or please contribute just aren't as effective so you'll want to be crystal clear and urgent when you're creating your emails um and you know sending them out to donors so um for a high stakes day like give local piedmont um for social media definitely stay within your comfort zone um so if you primarily use facebook um or instagram go ahead and just use those you don't need to like think about something new to use um if you've never used a certain social media platform go where your followers are um you know hang out on facebook um if that's where you know people are checking you out um and definitely schedule things ahead of time um so if you're able to schedule uh your facebook posts um there's several programs that allow you to do that then that's great um or just get yourself some templates uh you know get a google doc or you know a paper uh write down some templates um that you want to use for day of that way you know when you're announcing things when you hit your campaign goal again if you win a prize you have some uh templates available and you can just send them off really quick uh post really quickly on um facebook or instagram wherever you're uh deciding to um to go that day um you'll also want to assign a point person to you know monitor social media um so that you can quickly respond to any comments and interact with your followers since you know that's really important on social media um and it definitely when you have a lot of engagement it helps um kind of boost your uh posts to a wider audience as well uh and then if you do have a small budget uh we do recommend um boosting your posts uh monetarily you know promoting those tweets on social media you know twenty dollars for an ad can go a long way um you'll want to make sure that your ads targeted properly um and if you're not sure how to target an ad um you can always default to you know just the people who like your page or already follow you um and then you know in terms of content that does well on social media it depends a little bit on the platform but in general photos and videos do really well um and you may want to consider doing something out of the box like you know Facebook live video uh live watch party um etc to you know kind of generate that buzz get that engagement going um that'll just bump you up on um everyone's news feeds so very quickly here um as your campaign follow-up is really important to consider um you'll want to plan to thank your donors things like you know making a video a photo of your staff can be really great for this be sure to talk about you know the impact that the funds you raise basically close the loop on your campaigns so if you know if you are fundraising for something specific like a new piece of equipment or improvements to your building or something you'll want to send out emails periodically on your progress um and then of course if you do get any new donors which you know hopefully you get lots um you'll want to make sure you have an onboarding plan in place for those new donors so that they come back to donate again um you know if you collect email if you collect you know regular addresses mailing them a welcome packing can get be a great way to get them onboarded um creating an automated email journey for them basically take the time to also plan you know what you'll do with them after the giving day as well so we are out of time um basically all that was all the strategy stuff that I have we do I did have some slides on the check and offline donation policy we went through those in the first webinar it's also online on givelocopiedmy.org under resources so if you want to refresh yourself on the check or offline donation policy just go to givelocopiedmy.org or you know you can email DD you can email our support team and we'll be happy to um you know help you uh figure that out as well um here's our support information again there's a contact us uh tab on the on givelocopiedmy.org with all this information as well um so if you need help you're not sure who to ask go to that contact us on givelocopiedmy.org and all the information will be there too so obviously we didn't get to any questions but um I have a record of all of them so we will be emailing anyone that asks questions um after uh so hopefully later today I'll be able to get to all of them um if there's any if I see a pattern with any um then I'll be sure to make sure that there's a question included in the FAQ on the givelocopiedmy.org site that way um you all have visibility into the other questions that were asked um and I definitely apologize um for running over hopefully you know it was all you know in good uh you know quorum since we provided lots of um you know different ideas for uh content and strategy for you to utilize during the givelocopiedmy campaign um but again we also have next week let's not forget because that's an open ended questions all questions yeah um and if you're not sure what next week is um there is a basically open office hour um you can go to the contact us to have and submit a question if you have one um and then we'll be we'll be happy to answer it in that um office hours uh hour essentially um set up is a zoom call yep yep um but thanks again everyone um again I apologize for not getting to um any questions and um but DD if you have any last last minute words you that's it you know how to find us yeah thank you all so much for taking the time um to uh review the webinar um good luck this year if you have any questions at all um that you think of later support at mightycost.com um we are always happy to help we're here to um you know we're here for you so have a great day um enjoy your the rest of your wednesday happy st patrick's day yeah uh and um we will uh be here for you and um that's it have a great day we're done thanks to all


Hey there, I'm Jeff Dachas, the founder of Digital Marketing Solutions firm, Razorfish, and now the founder and CEO of Digital Diabetes Management Platform, One Drop. I cannot wait to join you all at the E4M Indian Digital Media Awards 2017 in Mumbai, India on June 16th. It's going to be a celebration of some of this year's most amazing work. It's going to be a huge opportunity for everybody to get together and share ideas, tips, and techniques. We're going to have a great time on June 16th, Mumbai, the Indian Digital Media Awards 2017. I can't wait to see you there. Thanks.