Check it, check it, check it, it's a unique hustle, it's your boy E-C-E-O and I'm here with the lovely official Ms. Jamaica. What's going on? Not my dad, we're all gone. Say man, we got special, special, special guests in the house today, man. Hey, they don't need no introduction, man. Everybody, if you've been in the city, man, they represent Dallas, man. When they come to the sounds, they make it sound clear, you know what I'm saying? These guys, man, hey, man, are true pioneers, you know what I'm saying? When you start to go down that rabbit hole and look and see who they are, you start to find out a lot of things that happen behind the scenes. These guys were attached to it, man. Check it, man, we got Doug Johnston, we got that boy B Watson in the house, man. What's going on? What's up with it? Hey, man, what's going on? Hey. What's up with it? That's it. That's it. So, hey, man, you know how we do it, right? We start off, we really just, we go right into the backstory of who the individual is that comes on the show. And I'm going to start off with Doug. I'm going to be like, okay, Doug, so just tell us a little bit about who you are. Where are you from? I know you're from Dallas. Oh, I know you're from Dallas. And I know this whole boy here from Lancaster, be wise, he's from Lancaster. Because I remember with the primetime click that whole situation. Right, the Lancaster boys. Yeah, the Lancaster boys. But we're going to pick on Doug first, man. So, Doug, just tell us a little bit about yourself. Yeah, now I'm from Dallas, grew up in Duncanville. Okay. You know? And here we are. Hey. Oh, that's all you want to tell you. Get him still. He just jumped into it. Official Mr. Mako. So let me ask you, were you raised by your mom and dad? Yeah. In the same house? Yes. And yes, siblings? Two brothers. Two brothers, no sisters? No, it's the three boys. Oh, wow. Are you the oldest or the youngest? No, I'm the baby.  That boy got baby boy syndrome, man. How are you a mama's boy? That boy got baby boy syndrome.  Ain't nothing wrong with that, brother. So was it hard growing up in there?  Did you pass your own way or did you grow up in their shadow? Yeah, you know, I went my own way to jail. Right quick, like I went my own way. I'm the only one with my own way. I mean, was you the only one or the brothers? I was the only one that did that right. That's the rebellious way. The older ones would say because he was a schoolboy. He'd get away with everything. He'd get away with everything, so he got his way all the way to possibly what happened. To the tiny whiteies. So did those guys, your brothers, did they check in on you when you was going through that? No, they did. That was about it.  Yeah, I can attest to that. They're not coming. You're like, damn, I ain't got many friends like I thought. We was all hanging out and they disappeared. Yes, sir. Well, when you were sorry, but when you were growing up and they saw that you were heading down the wrong path, so to say, because they weren't, you know, they didn't go with you.  Yeah. They did. No, no, no, they gave me that. You know, but I was young. Didn't want to listen. I thought I knew everything. You know how it is. You know, you get 18 now. I want to have the house.    Yeah. Yeah.  It was adult. Yeah. I skipped all that. Yeah. We went right into it. Okay.  So, yeah. So what did you want to do when you were a kid growing up? What was your dream?  No. What did you want to be when you were a kid?  Oh, that's what you wanted to do. I'm like, that's why it's a party. I wanted a lot of women. Yeah, that's it. That's real. That's real. That's real. So you got to tie it to the life.  See, somebody else came on and say what I wanted to be, he didn't come out straight and say it, but he sort of like figured it out. Like, you know, it was street wise what he wanted to be. You know what I mean? So I'm like, everybody had their own goals. It's what we wanted to, what they looked up to growing up. So who was the person when you were younger and wanted all the women and wanted the party that you looked up to as a male figure and saying, I want to be just like him. Because I see him partying every night. I see him having all the women. Who was it that made you feel like that's what I wanted to do? Man, that's a good question. Get him still, you know. Get him still. Make him go all the way in there. Get in the fault, baby. You know, I've always been on my own.  I didn't really look up to anybody. Really? Yeah. I just observe. TV? No. They always say, whether consciously or subconsciously, we as human beings, we get these thoughts from somewhere. Right. Whether you realize from the movies or from the rap videos or from whatever. Right, right.  Man, you know, then I'd have to say like NWA. You know, I was growing up. Oh, the streets raised. Yeah.  Easy E. Okay. Easy E, yeah. He was once a dog from around the way.   Dun-dun-dun-dun-dun. What is that deal on Netflix right now? What? Like the history of hip-hop. Is that the name of it? Probably. With the DJ and everything? Yeah.  I got to watch that. You know, a lot of people know that. I met them, man. That's dope, man. One of them passed away. Right. There's two left. I met the two. I remember listening to them on vinyl. Yeah. Yeah. Yeah. Me too, man. I had that. What was that other one? It was... Yeah. That was a cassette scene. Uh-uh. This was a record. They're vinyls. We went vinyl. Yeah. Dumb girl. That's right.  You be illing. Yeah. You don't know nobody let me do this. Right. Right.  Yeah. Yeah.  Yeah, he was no baby. That's the history of hip-hop. Yeah. You know, on Netflix, that's out. If you watch all...  Yeah. You know, a lot of good information, history. You know, I think a lot of the kids today, they don't... They don't realize where it all came from. Yeah. Mm-hmm. Yeah. So, do you feel like, you know... Now, you've accomplished the things you wanted to in hip-hop? Like, because, you know, we still hip-hop. Right. So, do you feel like right now we in a place in hip-hop that you feel like, okay, yeah, if I was driving, I'd have parked it right here? No. No. Right? I'd have parked it right here. No. Right in this place.  That's a good question. That's a good follow-up. Sometimes, yeah, because sometimes that, you know, because we're older, it seemed like a place in the past that was it. Yeah. But now we graduated into something that's like, what is this? Right. No. I mean, I've always been a very open-minded individual. Yeah.  You know, I think there's a lot of cool things with the technology that's come about. That changes the game, you know. Mm-hmm. So, I think a lot of the executives that grew up with hip-hop, where it is today, you know, you can take that book and throw it out the window. Yeah. You know, there's a lot of new industries that can be created within the music industry that people just ain't looking at right now. Mm-hmm. What did you think about Dr. Dre when he said, I still confess that I don't smoke weed or cess, and then he turns around and do a chronic album with that big leaf on the CD. Wow. That was there again, you know what I'm saying? I go there though. He's from Cali. No, no, but you understand what I'm coming for? I'm like, this is what happened. He said that right before that. Right, right, right. And then he came back and said, he said on that song he said, I still confess that I don't smoke weed or cess. Right. Because it's known to give him brain damage. That's what he said. Right. But then at the very time when he went solo, him and Snoop come out and they had the chronic. But you got Snoop on there. I was about to say that. You know what I'm saying? The music's for the culture. Yeah. For America at that. But it's like. Well, I mean, it is, you know, it just ties in all that.  Correct. You know, they still making money today in the police. Oh, correct. They still scared. Yeah. So what you're saying, you know, you're basically saying that they was marketing even back then. Everything was about the dollar. Oh, for sure. For sure. And that's what it was about then.   But these guys were marketing geniuses. Geniuses. And you think about Ice Cube. He said he ain't no gangster. He'd tell people that all the time. He's an actor. Yeah.  All that marketing for free is brilliant. That's dope. That's dope. I think that's one of the most brilliant marketing schemes that I've seen, you know, in hip-hop personally. And that's so true. Because when you think about rapping about crucial, like they talk about Tupac, too, because of what he spoke about with the police, because certain things will never go away. Right. Like police brutality and, you know, injustice and all of that. So when you rap about stuff like that, 10 years from now, 20 years from now, we're still going to be going through that so somebody can always pull from the archives and bring it back. And it feel like it's still going, that's what I'm going through right now. Right. So I wish more people would take hint and look at certain things like that. It doesn't always have to be police, but we go through things repetitiously through time, all the time, that, you know, wish you had music to soothe. That's dope. That's dope. That's dope. Let's jump off for you for a second. There's a guy sitting next to you. I want to kind of pick on... B-Watch is in the building, guys. This is a first debut interview. And we got... Both of them first debut interview. Yeah, but I want to talk about B right now. B-Watch, see Doug, he knows a little bit about this. So I can't pick on him like I can't be. B-Watch, what's up with you, man?  Take us down at Rabbit Hole. Okay. Well, I was born in Oak Cliff, Texas. You were born in Oak Cliff? Yes, I was born in Oak Cliff. Okay. Like... Oak Cliff in the house? I even went to birthday Alexander. Ooh. Like, yeah. And then I went to like... Yeah, you heard. My mom was like, nah. You heard. She didn't like the area? She was just like... She ain't went to Carter, you know what I'm saying? Okay. So she was just like, nah.  Yeah, yeah, yeah. My real father got shot, but then I had my stepdad and my dad. How old were you when you got shot? Three. Three? You remember? Yeah, he got killed. Yeah, I remember. Really at three? Yeah. Not the stories that they've been telling you, but you remember? No, no, no. This really happened. Wow. You have a good memory because I can't remember nothing at three. I can. My daddy shot at my mom. Yeah.  Traumatic. Traumatic. Yeah, I was in the living room and he shot. Boom! Yeah. And I was a little kid to see her. He shot at your mom? No, she shot. She shot at him, right? The bullet went about this far.  Boom! She shot. Yes, you won. And it went right above his head. And he had been shot in the head. And he used to keep the bullet in his pocket. Wow. He was trying, an attempt was made on his life. What did he, did he run after that? He ran after her. She ran next door. She dropped the gun and ran. Yeah. This really happened. He didn't run out of the house. No, he ran after her. No, he ran after her. You don't try to shoot his reaction. If you met my, you know my dad. Yeah. He don't, do we look like he's scared easy when he was living? No, but somebody tried to shoot you. He'd been shot in the head already. He felt like he'd run through bullets. Right. But no, let's get back to it. Be wise. So you said your stepdad is who raised you. Yeah, yeah, yeah. He raised me, yeah. Let me ask you, because if I remember correctly, you were with the prime time click. Oh, yeah, yeah, yeah. Yeah, yeah. I mean, cash. Shout out to cash and TJ and all the boys, man. Yeah, man. The Ro. The Ro mentions you when he was on this show. Yeah. Yeah. He said that you, yeah. Watch, no. You remember Steve? Watch, no. Watch, no everything. He was with me. That's what he said. Watch was with me at PV. So what did you know? I mean, did he say anything? Before you get into that, I still, I'm not done with my... Oh, she's trying to condition you, man. I want to see. I want to get to know him a little bit more. Okay, go ahead. No, do you want to know about this? No, but, okay, so I know you got into the music, but how old were you when you wanted, when that's what you figured out that you wanted to do? What to do music? Well, I was pretty young and beating on pots and pans. Oh, yeah. How old was pretty young? My family was already calling me Bam Bam. Wow, that's dope. Bam Bam. They say I used to get the pots and pans at the, I used to crawl in there and get them out. Did you have the musical air from somebody in your family? So, a lot of people in my family do music. So, it's like, yeah. So I can definitely see it from my uncles. They hitting a chicklet circuit with all these different bands. Yeah. Yeah, I can. Awesome. So that's where you got it from, okay? Yeah. So when did you finally, how old were you when you finally started taking it seriously? It's like, you know what? I don't know, you know, me growing up, it was different. You know, we still had cassette tapes and we was listening to the radio, maybe. It wasn't on the internet and all that. That was just coming in to play AOL and stuff. So it took forever to do all that. But music, like, I was listening to the radio, recording on the radio, the little sniffles and recording that and recording that before. Before I even knew about what a beat machine was. So you didn't want to start rapping first? Because, you know, it doesn't seem like everybody wants to start rapping first. I was freestyling. So you were freestyling. Yeah, that was my thing. Yeah, I used to be on tables. What was your stage name? It was gray, six gray, B-Wise. Oh, is it? Yeah, yeah. Okay. Everybody knew me as B-Wise. I used to hit the cafeteria and they used to go down. I used to have it. So it was the row in there with you? Let's get back on there. Now, he went to school with you? When I was in school, yeah, me and D'Rose went to school, but D'Rose started rapping later on. But you were rapping first before him? Well, yeah. We went in Primetime Click then. Primetime Click started. And PV. Primetime Click. Yeah, D'Rose started there before I even got the PV. Oh, okay. You know? Yeah, that was going on a year, because D'Rose a year ahead of me. Okay, okay. So yeah, that was going on then and then when I got third, I was like, hey, I got this going on. Poop, poop, poop. Then we go over there. He take me show it. I'm like, hey, you got this. Oh, that's what you got. You enjoyed it. Yeah, I already do, because when I was young, I was messing with dudes that, you know what I'm saying? They were looking at me like, how you doing this? I'm recording. I'm putting out CDs at the school in seventh grade. Wow. So I'm passing them out. How did you find out how to do these things? Because you say you didn't have the internet or stuff like that. How did you find out how to do these things? How to make these things? Like my uncle, he used to just rap all the time. He rap with Desperado boys and stuff like that. But he showed you how to record. And when I was young, he took me to the studio and stuff. Okay. And so, you know, I didn't watch them do it on that. And I was like, I didn't have that. I had the, like I said, the radio at the house, and it had the double cassette tape, and I could record on one. Yeah. I could do that. You could put the mic in. It was all the CAs in the back. I got you. You know what I'm saying? And you can record loops, record loops, and then rap on them. Then, you know, Swisher House came down. You saw it, looking at screw it. Then you just like that. I want everybody else beats. Yeah, yeah, yeah, yeah. That's how I went. Yeah, yeah, yeah.  Were you partying down at Peer Review at 12 o'clock? They had a party every day at 12 o'clock. Man, I saw them getting partied. I heard about you after that. They had a party near that. They had a party every day. On Wednesdays. During the day. It wasn't Wednesdays. Every Wednesday. Every Wednesday. Every Wednesday at 12. A party for an hour. They just go to partying for an hour and go back to class. I didn't go back to class like it wasn't none. Wow. Y'all were doing it. HBCU Peer Review. Did you go to class after you got to partying? Huh? Man, I shouldn't have been going to the party. You know, Bondi once told us about their parties. He said every day at 12, he's like, how'd he get it? I should have went to class. I should have gone to class. He said everybody went back to class after the party. That's what he told us. He got his masters from down there. Yeah. He went back to class. Did you finish? Yeah, he went back to class. Did you finish? No, no, no. I didn't finish. They wore him out. I didn't finish. So Doug, we're going to get back to you, man. So Artistic Studio. Before you get into Artistic Studio, what were you doing before that? Because I know that as you got older and you're like, well, I got to work. Right. What was it, your first job that you started doing? So I grew up in construction. So I sort of naturally ended back up into that.  Your parents did construction? Yeah, my dad. Okay. So you sort of took over the family business? Not just all three brothers. Okay. Yeah. So you all started a business together? Of course, the oldest brother, he sort of took it over and we went, you know. They look like twins. Yeah. They look like twins. How much younger are you, brother? Is that dude? Yeah. It was three years. We were all three years apart. Oh, she did it perfectly. Yeah. So my eldest brother was six years. Right. My brother was three. Wow. Okay. Yeah. So you did that and did that for how long? All my life. Yeah. So I just, I ended up going to night school, doing some design courses and found out I had a gift. And yeah, that's where I started doing business. I guess that's where I really, you know, found out what I wanted out of life at a, probably about 31. Wow. That was a little late blooming, right? Right. She was like, boomer. But don't, don't. Definitely, man.  You know, I was on HGTV Discovery Channel. Wow. You know, one. And so that was when you were decorating or redesigning. Tell us a little bit about what you were doing. You designing yards or? Yeah. It was outdoor living spaces, you know. It was where the whole staycation, you know. So a lot of the big homes, you know, they don't want to travel because all the stuff going on in the country. Right. So they want to build, you know, a staycation. And how long did you stop doing that? Well, July 10th will be six years. Wow. Yeah. The only thing I can think of right now, I'm like, dang, if you were just doing that during the pandemic, because everybody wanted a staycation during the pandemic, nobody was going anywhere. My family's still in it. So they're killing it. Oh, okay. Yeah, yeah, yeah. They're killing it. So you never think about going back, dealing with it? You know, yeah. Every now and then. You know, I do because I have passion and create. Yeah. Yeah. But I do believe where I'm at today, I'm here for a reason. Hey, man. You're still creating in what you're doing. I'm trying to get there, too. My wife is trying to live in. Official Ms. Jamaica. Okay. So he left. He left. We're getting into it. We're getting into that now. So you left that. So now you can go ahead into the artistic. Well, I'm just trying to figure out about the artistic studio. That's what this whole thing is supposed to be about. Really just about business, music, trying to figure out, you know, just how to develop something like that. Right. You know what I mean? Because a lot of people are right now trying to develop Airbnb's and stuff to where they can create different places to where people can go and do different things. And it's kind of like you was ahead of the ball game, you know, like that house we went to with torn visuals where they rented out to get rooms in there so you can go in there and do different visuals. Visuals. I mean, right. They have like a set and they change the set out every, say three months or four months. So one room would look like a palace. The other room would look like a pink whatever. And they have the furniture to match whatever year you wanted to, you know, so a lot of rappers, singers, whatever. They'll go by there and do a video. They'll rent different places to do their music videos. And that's not the only one. There's a lot of places in Dallas that does that. And I didn't realize that till, you know, videographers start telling us. And you can go online. There's a website that you can go on and see all of these studios. Yeah. Right. So peer space. Yes. That's exactly what it is. And so with that being said, you know, you, you basically, you had this idea to formulate something to where you would have different places in there to do different things. We went down there today and we took a look at it, man. And it's, it's amazing. Amazing. You know, we did amazing job with that. Thank you. You know, but I was like, man, you know, this is dope. Like I can't afford this. That's, that's what I was thinking. Right. I'm just being honest. Like, no, no, I'm just telling you, like in my mind, I'm like, damn, you know, he did this with him. But I don't know, man.  But he didn't do it overnight. No, no, no. But still. Everything you have, you didn't have it just like that. It took you. I mean, I don't know. That would be a big question. We jumped into it. Yeah.  But, you know, I would say when we jumped into it, it was 80% of what we see. Maybe 95%. Oh, really? Yeah. Yeah. Because we went in 2016, right? Yeah. 2016. We went in there. That green room was in there. Yeah. It was very organized. The studio was done. No, listen, everything in there, when I went, I felt like I was somewhere. It wasn't like I went in there and like, oh man, they're still working on this hill. I didn't feel anything. You didn't either, did you? So that's what I'm saying. Yeah. So you had an idea of some, we're in this thing where there's different phases of, of, of entrepreneurship going on in each room is the way I felt. Right, right. I did not know you at the time. Right. I was just there. A guy invited me. I came down there, me and my wife. I took a picture in there too. Right. Of her, not of me. Right, right. Because I stayed, you know, I'm not that good to look at. I took her picture. I was like, man, that's nice right there. Man, they got the green. So all of it was looking nice back then. Yeah. They still look nice right now. No, it's all the way, it's better. I didn't get to see everything. We couldn't open the doors, you know. Right. I was trying to be careful. We didn't get a tour like we did. Damn, let me go in there and look in there. What's in that room? Right, right, right. You couldn't look. Right. But I did look in the room with the light he showed us. We did see that room because the light, it was open, wasn't it? Right. Yeah. So that was the only one we really... That's the dressing room. And I had a photo shoot thing going, it made me look bad. Boy, I still look bad. That's damn when I got over there. I said, because we did the little green room over there with the little shot we had made. Right, right. It wasn't like yours. It wasn't like that. But we had a green room. Green. We had a studio in there, capsule in the front. So we had merch. I always put merch. Right, right, right. I got a geese. We got to do some hand in hand before we get up out of here. I got you. I want something. Yeah, yeah, yeah. Yeah, yeah. So even if I bought yours, I'm in there so when somebody come in, because my thing is to flip. I like to flip. You know what I'm saying? So when I see you, I'm like, oh, this is an opportunity. Right. He ain't getting out of here. This is my domain. And that's the way I be thinking. Right, right, right. And I be trying to flip a product. I'm telling you how I think. And that's what you should think when you're hustling. Right. You know? But at the end of the day, let's just tell us how you done that. Yes, I decided I built the studio out for a whole another, that's no whole another conversation. But I built it out. And I was probably about seven years, you know, ahead. You know, it was just, people didn't understand. So I was, I was thinking, at that about that time, I met B Watts on Deep Elem. You remember that? Mm-hmm. Talk about it. With Eddie. That was Freddie. Yeah, or Freddie. That was it. Freddie and A-okay. Right? Yeah. And y'all hit it on right away? Yeah. So, yeah, we did. We did. We all clicked. You know what I mean? And then at that time, I decided, you know, I was thinking about doing the studio. That's what it was. Uh-huh. Right? Yeah. Yeah, I was thinking about it. And then it went like some months, like six or seven months. I ended up getting a studio in Brown Lane. A-okay, went around. Right, right.  And you had the studio over there. Because I went to L.A. That's what happened with the disconnect. I went to L.A. to, I was thinking about doing what I did here in Dallas in Orange County. That's what I was going to be the play. Mm-hmm. And so they have that secondary airport out in Orange County that you can fly directly into from Dallas to Orange County. Mm-hmm. And then I was like, man, I can get a car, just Airbnb, the studio, have a car there. Mm-hmm. And then I could fly back and forth. Wow. You know, but I decided when I came back, I was just thinking, you know, L.A.'s got all the resources. They got everything. I'm from Dallas. You know, raised my whole life in Dallas. So I was, you know, I don't know, it was a lot of back and forth. You know, it was a hard decision. Yeah. But I decided, you know, I wanted to keep it in Dallas because Dallas doesn't have it. And I was like, man, I'm just going to jump in cannonball. You know. And so I came back and I found a studio, moved my office in there and I was just dabbling. I was just feeling it out, you know. And I was in the restroom. I came out. I ran into A.O.K. and he was like, man, and I was thinking, man, you know, is this, you know, I mean him back, but I was like, duh, I can remember, baby. You know what I mean? You keep it real. Yeah, yeah, yeah. He's like, it's A.O.K.  So yeah, it was like, I don't know. Like a year later or something. Yeah. How much time was that? Yeah. That was a year or so. Yeah. I was like, two, three. Yeah. It was like a year or two had passed. Yeah. So it was a trip that I just ran into them again, you know. And so that's where things started to escalate. I saw what they were doing now and I had a buddy of mine. Yeah. Because then we had the studio jumping. Already? We had the studio jumping, right? Yeah. Like they were bumping. No, they weren't playing. We had everybody. Listen, man. Let me tell you something. We had Asin Daughter. Bro, listen. Asin Daughter. Listen. I believe it. I ain't gonna need a star. No, no, no. Listen. I'm gonna tell you, I believe it. I'm gonna tell you why. Because when KLC was here, we told some stories, right? KLC was like, man, I remember, I had, you know, Master P in there. His brother Silk Deshaka. He had a fiend in there and he had a baby. Right. Baby. With cash money in there. Right, right. And he said, no limit had just started the buzz and they were all freestyling to the beat. You know, he made the beat. Right. I said, are you serious? He was like, yeah, that body body was just starting the buzz. That's what he said. That body body. And he said they were all freestyling to body body. And then he told me, he said, go, the people when they first coming up, he said, I met Manny Fresh and Baby before they met each other. Right. That's what he told me on the show. I was like, dang, you never knew that. They all in third and more. So when you say I met Agent Darlin, I had this one.  Right, right. Like my partner brought her to me, my partner Silk. He been recording me for a while. He was like, look, people liking on the internet. Yeah. He was like, I'm going to get on the song. I'm going to get on the song. I'm going to kind of get up her. Man. Y'all got her. She came, she came there. Nah, this was like, she ain't even had no deal. E. And you slept on her. You slept on her. No. You slept on her, bro. I chopped her stuff up. You chopped her?  Listen to the first mix tape. Yeah, you should have been like, you sent your nice sign here. I got some paperwork before. What? No, you weren't signing in people. I know. Because I had so many artists that I just recorded. He was just doing music for it. That's the same way K.L. was. K.L. So, I was just really chilling. I just liked the music. But, So, when wasn't she signed? What was that do? No, she ended up signing to Maserati. Yeah, yeah, she ended up signing to Maserati after that. So, yeah. Who else, I was just at Brown Lane. I'm talking about autistic. Let's get over to autistic. I want to know when y'all said, damn, you got nervous when the person showed up. But Brandon, no, he had all that stuff going on. So I was sort of watching, you know? I was like, they were on three, four day runs, you know? In the studio. I know that was a wild time, man. I was just starting to have kids. Oh yeah, you were kicking it. So you talking about boy, it was a lot. I bet. It was a lot. I used to have the kids up there sometime. Of course. You know what I'm saying? They had a little kite right there. It's going down. Right. Yeah, who else, who else did you deal with during that time that the anymore named, the role was coming in that in? No, the role didn't come in there. The role came to autistic visuals. Artistic, yeah, yeah. So did I say right, it's autistic visuals? Yeah, I said autistic visuals. Yeah, no, artistic visuals. Visuals, see them? Artistic visuals. Yellow came and got that beat. What beat? You can't just say yellow came and got that beat. Yeah, I'm going to beat the yellow guy. Yeah, he got. Okay, what beat we talking about? We had shine in there, we had. Who else? YL were coming. Man, we had so many people in there. You talking about that, which one? Lil Yachty came in there before he was in there. You talking about the artist? This is a brown lane. Oh, y'all were kicking it, we had what I do. I'm talking. Doug was watching. Doug was like, hell, y'all got to get this over there. No, I wasn't the same. I was the same studio with him. Oh, so you hanging out?   Okay. They were down the hallway. Wow, yeah, no, it was popping.  And who studio was that one? It was called Brown Lane. Whose studio was that one? It was a. Yeah, Brown Lane. No, it was this guy, Mike, that created that. It was the first co-working facility, but it was a co-working facility for the entertainment industry. No one's done that.  Okay. He was like, y'all were there. You know what I'm saying? Everybody would have a set up in each room. So it was like a college campus. How many rooms?  Wow. That's dope. And that doesn't exist anymore? No. No, he sort of packed everything up one night. Wow, it seemed like it was so good. I don't know where he is today. What do you know, so why? I might pack up after y'all leave here. Pack this up and go. Yeah. I know we was looking at, huh? Because it was going good. Y'all were y'all having a good time. What? What? Show up today, Zane, all the guys. I'm gonna go. He's playing rental, so.  I was like, hold on. We paid our rent. He got out of there, didn't he?  That's really what this is for. I saw that coming. You did. You know what I'm saying? Y'all didn't see it coming. Y'all didn't see it coming. No one's seen it coming. No, but how did you see it coming? How did you see it? Because I just been around. No, I don't get it. We don't slide through that easy. You know what I'm saying? It was some signs you see. Some signs. What did you see? Hand writing's on the wall.  I don't want to get in on that. I was just like, you know what I'm saying?   He's like, I'm getting out of here.  Everything. You know what I'm saying? He leaves.  I went to the property.  And where'd it go? Went to him. It's like, hey, do you got another space? You know, I'm just not feeling it over here. This is what I'm trying to do.  And he said, Matt, we got this church is moving out. I take it. I'm like, I'm going to be Watts over there.   Let's go. Man. So I signed a five-year lease. Wow. That was this one or that was another? That's the place y'all were in. Wow. I signed a five-year lease on that deal. And I was like, man, I went in and gutted that place, you know, built it out. And then. And you did that after all the one clothes. I mean, it was from wall to wall. After brown clothes. Yeah. So you could grab everybody. All the business that they were having from there, they needed somewhere to go. Now you created a space. No, no, no. He didn't want to deal. I didn't want to. He didn't want to deal. He didn't want to deal. He didn't want to deal.  You know what I mean? You wanted to be tasteful. Watts and they okay. You know, I was looking at. I was watching them. Yeah. At the time I was dealing with the kitchen and they was bringing a big name. Right. Memoristic kid. And then it brought risk to the kid.  Wow. You got to tell that one. Man, that was like, but I saw, it was probably about 80,000 made in my studio. Yeah. Wow. In less than four hours. Right. Wow.  Features. Features. Features. Yeah. I mean, freestyle.  And this was when the hover boys had just came in. Yeah, yeah. I remember that. He was on the hover boy. Just hover boy. From there. From there. He was going back and forth. Was he ripping the verses like that? Man, they were coming in and paying for them. No, he was ripping them all down. Yeah. It was good stuff. He was laying them down real quick, too. And then like, too. He wanted the quickest ones I'd have seen. From everybody that does the same technique, he wanted the quickest ones I'd have seen. I heard Rick Ross was over there, too. Ricky. Ricky Rose. Yeah. But two years later, Richie K came in concert.  Yeah. Yeah. So we pulled up there. We didn't have no phone numbers, no nothing. We just brought some big cameras with us. And we were like, hey, we're the camera crew. And they let you all in? You know, yeah. So we boss-hogged that whole situation. Oh, really? Like we weren't even supposed to be there. Right before Trio Sammy. Right. Trio Sammy. That's right. Yeah. He wasn't even blew up. Trio Sammy. Oh boy. The other guy. Daisoho. Yeah. Yeah. They weren't even blew up. They had kind from Houston to Dallas. And we popped up in there with them cameras. Yeah. It was a problem. But that Richie K deal, we snuck in there. You know, like we weren't supposed to be there. They didn't figure it out. Right. But we got through security.   Yeah. Yeah. So we went in there and then they were getting ready to do sound check.   So they got, they had the gas monkey, the big old security dudes. They kicking everyone out. So I was like, hey, you know, and he looked at me and then B was with me. And we were like, hey, remember when y'all ran up them? You know what I mean? On the studios, when they ran up all that, you know, 60 to $80,000. They remember who we were. So they remembered you, right? So they're like, everyone got to go with these dudes are cool. You know what I'm saying?  Wow, that's dope.  And then we're, they were like, what y'all trying to do? And I was like, man, we want to, you know, we want to come in. Live switch. Yeah. Tell them everything.  Let's do it. Let's do it. So we went, we went back. Yeah. We went back to the studio, packed up the whole entire studio. And then y'all be working. That's working. How many people with y'all just. Shit. We were running like five, six, seven, something like that. I would say about six people. Wow.  But y'all like, we coming, we coming home. Right.  Because it was so new. You know what I'm saying? Nobody didn't even heard to do it. Y'all are charging for this shit? Like y'all aren't getting paid. No. But you just working. We didn't have a resume. Yeah. Yeah. You just working. So what people didn't understand is we were, yeah, we were building a resume the whole time. They thought we were idiots, you know. But I like the way how you did it. How you just, how they just pushed in. But it was getting ready for what was for to happen. Right. Right. That's the way God works. Like for real. You have you prepared. You have a good man's order by the Lord. So we did that. We did that. Real. We did the same thing with Boosie. You know what I'm saying? Showed up on him. It was John with DG's. Yeah. Oh yeah. Was that DG's? Well DG's though. He was the one that put the money up for that show. Okay. For Boosie. It was Boosie. It was just Boosie. I can't remember. Boosie and G. G's right? No. G's it was another show. No. G's it was another show. Yeah. I can't remember. I think it was made. Boosie came when Webby came. I don't remember. But Boosie it was the main. The main. He was the headliner. He was the headliner on the situation.   Y'all came out with the bangs. We were bringing rolling in like $700,000, $800,000 for the TV gear. Yeah, yeah, yeah. So when we show up to the venue man, the security that like, man what's all this shit? Yeah. I got an email right here for the guy put the money up for the show that you got to got, you know, the guy, you guys got a contract with him.  Right.   No. He's like, come on. He gets the managers.   You're going to turn down free promotion.  Come on in. So I was like, oh cool. Is that the sound engineer? And he's like, yeah. We need a right and left channel, you know, over our video village. Yeah. Right.  They just let you roll. They just let us in there. And then we weren't supposed to get audio.  So we ran real audio. So we ran real audio over to our boards. And then why is it in there doing his magic?   That's really where it all started, man. Well, that was where it started on coming out of the studio. That's coming out of the studio. You mentioned BET awards. So do you think that there will be a time when we can start either an award show or something? Here in Dallas. Here in Dallas where we can have people come out. And what will it take for that to happen? What do you feel like it would take? No, I think, I mean, Watts has always said that. I'm going to give that. You know what I'm saying? And then through the years, you know, I've thought things about myself in my head, but like a third, a third coast hip hop award show. And it can happen. You know, we, you know, really we're a company, a solution based company at this point. We've got a huge resume. We've shot probably what? Over 20 mainstream artists. You know, in a live televised deal. I mean, we've, Give me some examples. I know you said, you work with Erica a little bit, right? But yeah. So, you know, we've done stuff with her. But when we first started, I mean, like Rich the kid. Okay. Joe Sammy. Dysauho. Yeah. To, you know, GZ. Anywhere. Yeah. You know, O.T. Genesis. Yo. O.T. Genesis. Yo, got it. You know, Young Dolph. That was it. Boosie. Wabby. Anybody that came through the gas monkey. Y'all shot all of the visuals. Yeah. It was 20 to 30 mainstream artists that we've got. You know. So, do you have a contract now with, not now, but back then with gas monkey that everybody that came through big artists. See, they had the jumbo screens and they had their camera guy. So, they really had a switcher there. They just didn't know. What y'all were doing? They didn't know what we were doing and we didn't want them to know what we were doing. Okay. Okay.  That's right. That's what I was saying. So, and then everyone else. They already big TV and everybody. They got everything they needed. They don't know how to use it. Right. So, what we did is we went live recorded. So, we got full blown, you know, like Revolt TV, quality content, like over 20 artists an hour, 45, two hour sets. Yeah. Like that no one's got. So, with that said, how hard is it to start something up to where you can place it on a network and have it to where you can get episodes put out? Very difficult. Very difficult. Why? If you think the music industry is difficult, TV industry is like. Yeah, it's very difficult. But I see a lot of people drifting to the TV industry right now. Because it's lessening up all of those hard stops that they used to have. Yeah. I imagine they're probably trying to save on their budgets, right? What's that? So, I can just go get low blow Joe over here and save my budget and then. And we don't set it because it's reality TV and all kind of stuff just popping up. People getting on. And this dude, he probably got a social media of 10,000 people and good. I can go get him and work and then. Yeah, because on Instagram I see a lot of people promoting and showing people who was never in that industry before and just now starting. Oh, I have a show coming out on CW or I have a show coming out on Fox or I have a show coming out on here. Right. That's what I'm like. And before it wasn't like that. So, like your Netflix and your YouTube and your Apple music or Apple TV that took over. So, the CW 33, anything on a network based situation, they desperate.  I mean, you know. So the kids listening. Like, you know, y'all have all your kids here. Right. Are they watching TV? Are they watching TV? When they get in the car, are they watching? Are they listening? None of that. It's not like it used to be. No, it's all changed. So it's in it. That's another thing that's happened over the last couple of years that it's all changed. And it's really in a weird space. Like even the big corporations are trying to figure out how to monetize and do, you know. Do you think it'll get extinct? Well, no. Because you still need airwaves. Let me sell television. This is the same thing we asked somebody about radio. We said, do you think the radio is going to go anywhere? Because I know what they said, but what do they say? I want to hear what you're going to say first and I'll tell you what they said. I almost want to hear what they have to say. I'm going to say no, because you're always going to need radio. But who listens to radio anymore? Why? Why no? Some people just want to listen to something different. Probably don't have. They, MP3 probably can't even touch their phone. They're driving. What if they're a truck driver? What do you think? I think it's going to go away. Really? I do. I think, well, let me rephrase that.   So you think they're going to buy them out? Like Apple or somebody will buy them out. It's going to be forced to go that way. Because when the newer generations come up, they're not going to listen to, you know, they're just not unless they come back and they switch up the way they're doing with FM radio. Right. They didn't take out the CD. Well, you want to know what they said? They said, I think it was Jay Cruz who said this. And he said because it's free. Yeah. When there is nothing else that really is for you can, like when I used to drive to work every day. Yes, I have a cell phone, but it was easier to turn on the radio and just listen to the radio to work. That's the only time I ever listened to the radio. When I get home, of course you're not turned on the radio. But they got you, they got you too. They got you too. It's driving back and forth. It's SoundCloud. I think you can listen to it. But the younger kids. And you don't have to have an, you know, that you're not paying for it. You know what I'm saying? You don't have to pay for that. No. And even the Wi-Fi or anything like that. So there was an exact, one of the music execs broke it down one time. You're either paying with your eyeballs, right? So it's free content, but then you're going, you know, you're either paying with your eyeballs to watch a commercial or with your ears you're listening to commercial. This commercial is what pay for everything. Right. So if you have the money and you're fortunate enough to pay for the subscription, now you're getting commercial free, right? But it's all free. And so I've even seen a trend with the kids right now, a bigger trend that like people are actually watching YouTube like television. No. When I say free though. No, but when I say free. And it's been that way for a while, but I'm talking like really watching it like there's shows starting to come out. Right. You know what I'm saying? But when I say free, I'm talking about yes, YouTube is free. You can listen to the commercials and stuff like that. But if you don't have Wi-Fi on your phone and say, you know, you can pay your bill or whatever you drive into work. Yeah. You have no Wi-Fi. You can't listen to YouTube because you have no Wi-Fi. Man, that's still. That's still. You know what I'm saying? So you're not just on driving a car and listening to nothing. No. Right. So you're going to still talk. So what I mean, that's free. You don't need anything except from gas to get back and forth to work. But then they're not going to be the powerhouse that they are. You know what I'm saying? Yeah, I think they'll lose their power, but I think they'll lose their power. Yeah. Kind of lose you. Kind of. If you look at it on a music standpoint or a business standpoint like that, but they're going to lose a lot of money. They're going to lose a lot of money. They already are right now. Yes, they've lost a lot of money. I talk to independent radio stations like down on Waco and stuff. Yeah, they've lost a lot of money. They make all their money off digital online. Right. They make more money off their digital online website than they do. Well, that's because through Exactly. You know, I'm like. So I like the podcasters, man, like myself. You know, we're taking over the waves. You know, we're on Apple. We're on Spotify. We're on, yeah, Joe Rogan, all of us, man. Yeah, all of us. Pretty obvious what's going on and say, hey, you get the morning show. Yeah. Yeah. There you go. Come on over there and we'll go. Yeah. Yeah. Yeah. I'll get in there at 430 in the morning. Check it out, Joe. I'm here this morning, man. Hey, man, we're going to start out by saying, you know, thank God for the day, man. Let's get our morning started. Who else is getting up to go to work? Right. And I bring it on. Man, that might have been live. He's trying to get his radio. No. So are you so you guys and had everybody over at the studio doing video? You got a green room in there. You got all type of places in there. You got engineering studio. You got switches for podcasts. Y'all got everything over there. Y'all got everything over there. I just went over there and I was like, damn, I got to step my game up. I'm serious. I love the setup over there, man. For real. Thank you. Yeah, you did a great job with that, man. Like you had to be a thinker to do that. Right. And you had to put that money up. Oh, my goodness. Yeah, you had to put that money up.  Like, yeah. Yeah, I'm putting this money up.  Put a million on black. Oh, yeah, yeah. Yeah, yeah. There you go. Like, I told you that.  Right. Like, oh yeah. Ain't nobody else got this. Well, I got it. Yeah. Yeah. Ain't nobody else got that. I got one of them, too.  I did. How did you? You know, we stripped that thing down and we weren't playing. The pie? But the studio, you know, I want to be clear on that because you were saying video was right. So like our studio is the main thing is to be to produce live content. See, that's what I was just about to ask you. Right. So it's really a TV broadcast studio. Oh, yeah. It just so happens we got all that other stuff. I put the sidewalks in there just to have, you know, another revenue stream coming through as we were building our vision of being a broadcast studio. Wow. Right. Because most of the people like in my section with Nassau No Studio. Right. Right. Because what is AMS? That's the big one that's in town. Right. Right.  So to get in there, you got to be sitting on one of them tables. Yeah. It's 15 a day. It's 15 a day to roll through a studio, you know, on the low end, you know, per day just to even do business. So they're not trying, they ain't trying to do no hip hop. So how many studios in Dallas are there like that? So when we first started the studio, there was no studio like my studio. There was none. There was none, zero. There was none. You know, there was, you had AMS and Studio 121 in Hulton City, but they were doing agency stuff. You know, if there was a you know, if they needed to do a live feed for one of the news networks and stuff, they'd be set up where they bring the specialist in. You know what I mean?  Yeah. Right?  They make it, you know, 800 million a year, 500 million a year in production. Brown Lane gave us an outlet out here. A life. You know, it's an outlet because who else wanted music in there? No, nobody wanted music in there. So nobody. When people start coming and leaving, like the rich kids or the Rick Rosses or the G's or whoever, they would tell other people when you go to Dallas, go by there and see Doug and then artistic visual studio. I think it was probably not happening like that. Well, how did it happen? I mean, how did you make it happen? Word of mouth for them. They probably wouldn't say something but then they'll call and be like, Yeah. Yeah. Like whoever put No, it was like, it was like this. I just say what it is.  Oh, it was mine. Yeah. So it was more like keep it to yourself and then we'll we'll decide who we're going to let see it in. Right.  That's been our life story. Yeah. Yeah. You know, because yeah. So we yeah. Well, we put it on the neck. You know what I mean? And we didn't let up. You know, we were hustling seven days a week still. It still are. Nothing come easy. But do you take art? Like so right now, if an artist wanted to come and do some studio time, y'all don't take artists and to do studio time. No, we've we've we've changed it. You know, I mean, I don't know politically on that. Like really? Yes. Yes. No matter the status of the artist. It's really. No matter the status of the artist. As much. I mean, he's like, let me ask you this. Let me go back. Let me go. Let me still for the community. Don't get it. Yeah. I'm about to go back in. Yeah. But you know, the bigger artists we have come through. OK, but even even now today, if it's a D-list artist or a C-list artist, like, you know, we might not. I would say like Brandon said, first, I want to say we all about the community. But you got to stay focused in the bigger picture. And sometimes you got to, you know, we were all about the community when we first started. Like everyone came through that studio. Now we got the studio locked down and changed my number. You ain't getting a hold of me. You know what I'm saying? Like, we're all about the community. I just had to step back on the marketing, the branding and everything to get set up, to tee up, to go, you know, so we can have conversations like with Nike. I tossed my phone. You know, gone.  The door is not getting open. Right? It's no different going to K-104-97. You're not just walking in there. And so we really, we locked things down so we could regroup and build so we can get to the bigger stuff so we can circle back around in the community. You know, so you sort of have to lead the community alone right now to get the things, to get the big budgets you know, the Dallas market. Then we can start giving back to the community and do them when needs to happen. Right? Television in Atlanta, LA, New York, and B always used to say it, you know, that it's a consumer market. That's what we're in. We're in a buyer's market. The powers to be don't want to change that.  You know, that's where all the money is being made in the music industry is touring for the artists so they kill it when they come out here to the Dallas market. Popping off out here. Okay.  That's going to change the dynamics of the money. That's right. I get that. Right, right. I was going to ask you about Mode 3 and all the people that was coming out there during that time when I was seeing the artists as frequent there because I was watching Watts and I would see the roll over there. I would see how did that all, how did you guys end up having that to happen? Was that when you were really dealing with the people in the inner city? Well, I did. When we opened up the studio, I called up B and I was like, hey, I got this idea.  We did it.  And I was like, man, I knew this was it. And that's where I had got my purpose in the music industry. I wasn't in the music industry. I didn't know anyone in the music industry at all. So when we jumped into this deal, we jumped in. We didn't know anybody in five and a half years. Yeah, I was saying we've touched a lot of a lot of people out of Dallas now, you know, big, you know, from where we've talked a little bit of air.  God, man, Ben, where's it been? A&Rs from every label. Yeah. Wow. Like, it's been a dream team. Right. So but our, but our deal is not to get into, you know, we're not managers and trying to sign artists. We're a TV production company trying to shed the light on Dallas entertainment. So that's why, you know, some people want you to do that, but your focus is not there. You can't do it. But I'm trying to understand how Mode 3 and Darrow and all these people end up in your studio because we had I know a lot of people so. I get it. But what they doing over there when y'all did why my face so fresh you want to be over there? No, I want to hear why why these people was over there. Why my face so fresh. Didn't you do that over there? Yeah. How did that happen? I'm trying to get into this. Right. So that's what I called branding up with the gear. And I was like, man, there's this thing called live streaming and we can do live broadcast, bro. I just don't have the audio. And we were there and we was in front of the cameras and we was rapping and set up just three cameras and they were switching the cameras and stuff like that. Push play. We looked at it. I was like, that's cool. And then I got talking to Doug and it was just more like, say man, these rappers are paid for something like that. That's a live music video. And Doug was like, man, and then Doug and all this other stuff.  You know, for Dallas, you know what I'm saying? We just lost one of six in part. Like, it's nothing that's right. Broadcast. That's it. That's what I'm trying to get to. You know, so it was just like, man, this is where it's at. What did the black box did? Facebook? Facebook just launched Facebook Live. Live. I'm talking like at the very beginning. You know what I mean? And man.   It really did.  Man, Doug be geeked out on that. And another thing, how did you come up with that idea? What are these videos at now? Can people go and research them on YouTube and all those platforms? Yeah. I mean, it's out there. How? You know, that you could go to.  Even with the street music TV, it's still there. But, you know, we've grown to realize, you know, other things.  And I mean, I don't know any other way to explain it. You know, it's, yeah, because it's kind of hard because, you know, stream music TV can be great. But the one thing about it is that, like, we ain't trying to hold nobody at hand or limit nobody, you know what I'm saying? So, when it came to the point that to keep the show open, you know, it was best decided if we just shut it down, you know. I think the main thing, y'all don't want to be a relationship where you have to be kind of like tied to different individuals to get them to do something. Right. You want to give them the freedom to go out and do explore whatever they come through there. Right. And that's an experiment at that time. Yeah, that's what I'm saying. But then, you know, we went to Colorado and filmed the whole man medicine, man.  You got us on the radio. Yeah. Okay.  You say meeting people, what was he meeting? What did he do? Oh, I don't know.  Sam Kolder or something? He played no games.  He's got a little bit of everywhere. You remember, what was it? Memphis? Yeah. So, we always give him this dude had everyone's story. He even had where he was working with Doja Cat. Really? Yes. Yeah. You know, Doja Cat ever came down to Dallas and worked with anybody? No, nobody. He was in L.A. in the studio. And he leaked up. He leaked up. You know what I'm saying? And he just was in that group of people before she was Doja Cat, man. It was like, man, we used to record with her. That's dope, man. Like, to Dallas for his grandparents and everything. And so, that's how I got introduced. And then when he came in, I was just like, yo, this is it. Yeah, it does. You know what I'm saying? Yeah, it does. Like, he got hosted, watched. He was like, he got everything. He got everything. You know, on the market, the standpoint, but then everyone in the city was like, ah, that ain't gonna work.   Shout out to the niggas who said it ain't gonna work because it didn't work. The niggas are on 97.9 to beat now. You know what I'm saying? We opened the door for that cat. So how did it didn't work? That's the thing too. He didn't go to school for, but now he went to school for audio engineering. Oh, it worked for four sales and stuff. But, you know, he didn't go to school for Brock. No, no, it worked. Yeah, so he on there. It worked. And he's killing it. It was one. That's where he started it. Shout out. He did. Y'all get real, real wild about it. Y'all let flex a little bit. Yeah, that's where he come from. That boy came from your studio. 97.9 to beat. Yeah, yeah, that's a good shout out right there. Space, space, space, space. No, he was gonna come up here. Oh man, you invested in that and you should be proud to speak up on that fact because that's what it's about. It's about developing and helping people to grow. No, they are. I mean, like each one brand brand into all these kids, I call them the kids because I don't have kids, you know what I'm saying? So they all like, like space, I say is my step son. Yeah, that's dope. Like really, you know what I mean?   Yeah, right? And that's B, he's up in there. You know what I'm saying?  I mean, they putting the work in and in the grind, you know, to see this vision come for the city. That's what the city doesn't understand. Wow, that's dope. The city really don't understand what we've got. You know, we're not trying to control everything.  Well, I'm just thanking God. I met you. David Oh, you know, we're on tour with him pre-COVID. Yeah. We're going to do a whole pay-per-view concert. Man, David Oh, I looked at boy, he got about 25 million followers on Instagram. Just Instagram. So all social media right now, he's around 50 million. Continent. Wow. That's killing me. So he's a global superstar. Yeah. They could have picked anyone in the world, from Nigeria. Yeah. You know, things are like, how, how do we get that out not give up on the dream. You know what I'm saying? We're blessed to work with Erica. You know, Erica Baidu. Then you do like a site, that site reform or, did you record that for BET or how did that go?  I like that. So, you know, we pulled up, had a conversation and you know, things were right.  Of course.  She dope, man.  It was just, it was such an intimate setting to, and the energy, you know what I'm saying? That was there with everybody. I've seen the visual.  I've seen the visual and I'm telling you, when I seen it was dope. We're blessed that, you know, that she, you know, that she re, yeah, that she chose us. You know what I'm saying? So you can't give up again, right? You know what I'm saying?  NBA young boy. Yeah, NBA young boy. We've been his, we've been his first show out. Right. Right.  Y'all drove his whole scout squad back from Dallas to Baton Rouge.  Yeah, the family. We had them burners, you know what I'm saying? Yeah, they had them burners on the thing. Them boys had them burners there.  They were like, okay, you know, well you can drive right now.  You know what I'm saying? That boy, that dude, they see you coming a mile away. Coming across state lines, I called my boys, I was like, hey man, we still good. I made it across state lines. So I wasn't right. I ain't asking nothing. None while going on.  Was it while moments or was it just a cool ride? That was cool, you know what I'm saying?   Yeah, you guys, they keep their ear to the street, right? That bad rouge is a bad. Tell me about a project that you did that was somewhat difficult for you to do or had its challenges and how you overcame that project. Ooh.  So when Erica came, she came hard and came quick and it was, and it was quick. So he's a quick, how quick? You know what I'm saying? Like we did this one deal. It was crazy, you know, and it was like seven days put everything together and we're talking to Siri like a 16, 18 camera shoot live with, you know. And that was quick. Oh yeah. How long does it normally take? Man, you're talking about some months. You're talking months. Really? Yeah, right, yeah. And you did it in seven days. Yeah. Wow. How magic manpower did you have to use for that? Well, you know, Erica has a lot of resources, right? So that helped in that. And then, you know, so you got two productions, right?  You know, so what type of lighting is going to be, you know, interacting into the live feed? You know, then, you know, on that one particular project, there was probably 60 to 70 people, crew, you know, with her band and everything. And then so you got one person just operating the comm units. So everyone can communicate, you know, through this massive deal. So that, you know, it's on a technical standpoint. There's a lot of moving pieces in that, but we did those flawlessly, you know, to where, you know, the pay per views were launched, you know, the feeds didn't go down.  And if somebody wanted to rent or hire you to do a production that they had in mind, are you easy to reach? No. No, why not? Because it just, you know, you know, I don't want to sound like that. Could you answer that? Nah, you just contact me. Right, there you go. You can reach the, yeah. Okay, how can they contact you be what? How can they contact me? Yes. At T-Mix, T-Done. It just DM me. Okay, right. Yeah, just DM me. Okay, that's good to know, because somebody might be watching and have some ideas and I'm like, oh, well, I can do it at his studio. So they need to know how to reach y'all. Yeah, like Brandon in the space really got the keys to the situation and, you know. But, you know, again, we're, yeah. Space boy with an eye.  Yeah, that's what I'm just trying to, I'm trying to get, I'm trying to get somebody, I keep my ears to the ground. See, Doug, Doug be listening to music, he'll send me stuff on Instagram. Doug, who did you, who was that? And they be lit, and then next thing, you know, one week or two weeks later, somebody come sign them out of the house. Like, and that's how it's been like, with our relationship. We see that, like Erica Banks, you know, when she met 1501, that actually happened in my studio. Wow, so Crawford was at your studio? Yes, sir. What he was doing over there? Tell me.  No, I don't know what they were doing. You know, feeling things out. Yeah, yeah, yeah, y'all dope over there though. She ended up signing with them, you know. So, was Top Off there? On that deal? I don't think he was, I don't think he was out there. No, no, no, no, he wasn't over there. So they weren't over there? I think she was with Top Off. They done been over there for a while. No, she was with them, but yeah, I don't know how all that went down. I just know, hey, we got some people coming through the studio and it was some other people, they playing, so I opened the door and then boom, it's 15 on ones. Wow, so you didn't even know who was coming? No, really, no. Sometimes we don't, we just be like, huh? Yeah, so, because they know, you know, we keep, again, we keep the place locked, quiet, safe.  Megan Thee Stallion, oh, dang. I talked to her. We had her living in the studio. Did a person ever come in and you didn't know who it was? Like, you didn't recognize them, but they're somebody big? No, I don't think that's who they are. I mean, we had the baby, you know, and he was in there, like, man, he was in there for like two weeks. He was living in there. Two weeks?  To the moon. That's crazy, so that's a, but that gotta be a good feeling, right, when it goes to the moon.  Wow, that's dope. So we, like, his management team, we know them very well that he showed love on that deal.  And if they're over here, we can do it over here. I'm gonna be like that with mine, okay? Yeah, yeah, shifting, shifting girls, I'm gonna be doing a podcast over there, right? And then I shift them over here and we rollin'. Right, right. Yeah, yeah, yeah. Shout out to me. Shout out to me for being able to be, huh? Look at all the clothes in here. Hey, yeah, yeah, we can do both. That's what I'm telling you, we ain't gotta limit ourselves here. Right, right, right, right, right, right. Then we do both. You gonna show me some of the games. Damn, we can do podcast. That's it, that's it. So, man, hey, man, you got any more questions for them? No, unless you wanted to get on the top three. Top three artists of all times, man. They're all live. Yeah, man, I like that one, man. Let's go. I'm gonna go with you first. Man or woman, Doug, you first. Top three artists of all time. Number one, and they can be any genre. If you like... Male or female. Journey Cash, say Journey Cash. Don't try to hold back. If you like... Or Bob Marley. Uh-oh, yeah, oh, he hit that Bob Marley. That's a tug, that's a, you know... Give me my tug number one. You gotta give me three, because this is the segment I do. At the age of... Easy, okay, is it easy? Yeah. Okay, easy, number one. But is he number one? Yes, okay, number one. Well, I mean, I would say like the easy and the whole NWA... Okay, so NWA number one, what's number two? But then, you know, now... You gonna say Dre number two? You all up in the West Coast. You think you West Coast? Really, and you wrote with NBA young boy, and you can't give him nothing? Is there anything wrong with that? No, no, no, no, no, no. You know what I told you? Give it up. Yeah. You drove a van. Yeah. So who's number two? Oh. Somebody that you... Maybe I shouldn't get into this. No, no, you have to, you got three. Number two, everybody that ever been on the show answered this question. So my number two... You know, I'm gonna roll with where I'm at today in my life. Okay, cool. You know what I'm saying? So I'd have to give Eric a bad dude. Okay, number two, Eric. A shout out Eric Abadou. Hey, Doug get your number two. So D.L.C. gon' call you the best. I'm good, I'm good. He's gonna be down with it. Okay, he's down so you got... So we got EZE, EZE and then we got number one. And number three. I didn't say just as long as you don't look at her eyes, dude, you good. You good? She's beautiful, man. Number three. Right. Man, you know, today... Yeah, yeah, yeah. Where I'm at today I'd have to say shot eight. That's dope. Give it up. You get a bump for that. You get a fist bump for that. That's a nice one now, baby. So that boy say NWA. Yeah, that boy say Erika Badoo. He made sure to say the Badoo. And then he says shout it. That's a dope. That's a dope top three. Now we ready for B-Wise. You know what? That is our first Erika Badoo. I think that nobody said Erika. Who said Erika Badoo? My boy. Asshole and gold. I know. He performed at a birthday party too. That's our guy. Now let's go. B-watch in the building. I know he going with the prime time click. He was a part of the prime time click. So I knew he was going to say no row. Number one. Number one. You say artist, right? I don't care if this is your number one artist. Top artist. Two pop. My guy right there. Two pop, man. Number two. Artist, right? George Clinton. Okay, I like that. Number three. Whitney Houston. That's dope. That's cute. You know what I'm saying? That's cute. Whitney give me chills when she sing. So his number one was what? Can't remember. Two pop. I don't know that person's name. George Clinton. I know Funkadelia. Okay. That's cute. I think he'll cue, won't you? No, no. Okay. That's George Clinton, right? George Clinton. Yeah, that's the main song. I know. But then he made so many other songs. He did. And other people. You're not here. Yeah, that's it. Yeah, that's the boy. You know, it be so many songs he did with so many people. And then I done sampled some in Boots and Collins. But then George Clinton, he would put everything together. And then he would come out in these weird suits and stuff. And everybody else dressing weird. And then Whitney Houston, you watched the bodyguard, huh? Nah, Whitney Houston. Oh, really, man? I used to hear a voice as a kid. Man, like, that's crazy. Yeah, I'll be leaving our children out of the future. Look at that. So check it, man. Hey, man, we appreciate you all for coming on the show, man. You know what I'm saying? You're studio dope. I know we're going to work together. I'm trying to do some stuff with you. You already know that. So if I can get it popping, man, I'm going to be putting, I'm going to get me a show or something. You know how I think. I go big or go, I don't even do nothing little. So we going in, you know what I'm saying? I got amazed. I was like, yeah, this it right here. I made it, baby, the Mecca the other day when I got there. So I got my mind going like this. Like, yeah, yeah, yeah, I'm linked. You know what I'm saying? So thank you all for inviting us down, right? Thanks for bringing us on the show, man. I mean, to the studio, we appreciate you guys. This is the first interview we've ever done. That's good. That's good. I broke a lot of them, man, you know, like I say, Prophecy, it was his first one. To our visuals, this has been a few. Heat HD, I like the people that's behind the scenes.  Yeah, how did you like it? Yeah, lay back, kick it. Boss talk. Boss talk, man. It's a unique hustle. And we out.


Obesity is a global problem that affects everyone. Around the world approximately 800 million people are leaving with the disease while millions are at risk to get affected. Now all obesity day is observed on March 4 every year to promote practical solutions and help people achieve and maintain a healthy weight while undertaking proper treatments. Dr. Chinas Amadi is a Lifestyle Medicine Physician and the founder of Africa's Forced Digital Lifestyle Medicine Practice at Rella Health and Fitness Ltd. She joins us now to give more insight on the topic this morning. Good morning to you Dr. Chinas Amadi, thanks for joining us on the breakfast. Good morning, thank you for having me. It is our pleasure. We are seeing or hearing a very alarming statistics concerning obesity in the world and indeed Africa. Let's just bring it closer home. What are the figures? What do we have heating us here in Nigeria? According to the Global Obesity Observatory, it shows that Nigeria is at high risk actually. Nigeria obesity risk is high at 7.5 over 10. Between 2015 and 2016, there has been over 100% increased rise in prevalence of obesity in Nigeria. And what are we linking this to? We are pretty much linking it to our adoption of unhealthy habits, one sedentary lifestyle. Our love now for Westernized food, Westernized diet, and a couple of other factors. So yes, it is really close to home. It is very close to home. We are catching up with the Western world when it comes to the risk prevalent. Why do you say catching up? It is really not something good. We should catch up with the good fakes and not catching up with them. That will affect our lifestyle and indeed our health. Is it that we are not eating right or living well as a people in Nigeria? First of all, I think we are culturally conditioned to associate and increase size with affluent. So first of all, we have a lot of reconditioning to do, cultural reconditioning. So if we cannot reorient ourselves, then that is a problem. So that is the first step. We have to know that the fact that someone is losing weight does not mean the person is poor, or does not mean the person does not have food to eat. So that is the first thing first. Secondly, we are beginning to associate the fact that eating on healthy meals, or eating with the nice meals with affluent too. Somehow we like to be in that class. We like to select that too so much in this country.  I am eating my pastries, doughs, and that is like enjoyment. Yes. So that is first of all, conditioning. We need to do it as a people, as a community. It is the first step to pretty much changing this whole, declining the risk here in Nigeria. Okay, Dr. Chenes, let's also talk about the primary causes. What are the things that one should know about obesity? Is it that one is eating too much, or one is eating like you have mentioned, trying to be associated with the western culture and pattern of eating? Now, prior to this time, maybe we didn't have all of the data and information in front of us. So what were we doing differently that we are not doing now? So the thing about obesity, obesity is multifactorial. That means that different things can cause it. It can be from lifestyle, it could be from ill health, certain diseases, it could be from certain medications, it could be from certain psychological conditions. So it's important first of all, so I will just go on the aspects of lifestyle now, which is predominant. Now, what are we eating? Before we eat more wholesome foods, we are eating more, you know, I remember growing up, if my mom makes more and more obese at home with vegetables, and you're not eating it, then you're not hungry, pretty much.  Either a quick fast juice with a quick fast snack, you know, and those are alternatives we are giving. So we are seeing that we are creating an obese generation automatically. So by what we are eating, so we change what we learn, you know, and even our parents eat food more. I remember my grandma, they eat, they are making soups fresh. The vegetables are almost fresh. You can literally see the fish from the soup, literally. But now we're not doing that anymore. So our type of eating has changed. And of course, with life things are more stressful now, people want fast food. Now exercising before, in those days, in the past, people walk a long distance to the farm. So even though they are not intentionally exercising, they are actually getting a physical activity. But now we're sitting down behind the laptop, sitting down behind the keyboard, typing from morning, 8 o'clock till 4 p.m. Then we get up, go to the bus stop, sit in the bus, sit on traffic for 4 p.m. till 8, 30 p.m.  So we are literally not even moving. And even the distance we can move, there are bikes all over.  So those are things that have changed from then and now. All right, Doctor, for sake of clarity, let's try and make this particular disease more understanding for Nigerians. How can you really tell if you're against them being overweight, really? Well, there is a standard, yeah, the BMI standard, which a lot of people have argued that it is not standard for black people. But the standard, which is still what we use in the books in medical school, is that a BMI of above 30 is in the obese category. Now, how do you calculate your BMI is your weight in kg all over your height in meters spread. So if, for example, you're 1.65 meters, you just square that, that is 1.65 times 1.65. Then your weight, let's say you're 100 kg. So it is 100 kg over your height in meters squared. When you get that, the value, if it's above 30, then it is considered obese. If it's between 25 and 30, then it's overweight. Now, that is one way. The other way is also the waist circumference, which is what I like. Because the waist circumference is that it tells you that women should have at least less than a 35 inch and men less than a 40 inch. Because studies have linked increased waistline with increased risk of hypertension, diabetes, hypercholesterolemia, high cholesterol and other metabolic syndrome. So it's important because of that linkage of increased waistline and that, that's the reference range that is given for women less than a 35 inch. So you just use the regular tip that the tailors use, put it around your navel and check what we are you at. Do you need to get it down or not? I think that's an easy one to do, even if you don't have a skill. Okay, so we're hoping that we can actually break this down so that the government can understand. Still sounds very medical and very technical, but I'm hoping that we can just get to that point where it's very simple to understand. You have rightly mentioned that eating differently, so I want to find out. Is it that eating too much or eating differently is what causes obesity? Now, it's not just about eating too much, but eating high, you can be eating small or eating very high calorie. For effective weight loss, it's all about a calorie deficit. So whatever you're eating, you may be eating a piece of, say for example, some random shortbread. One piece is around over 100 calorie and compared that with an apple, which is around a 50 to 70 calorie. So the apple is bigger in size, but the shortbread is smaller. So the calorie content is higher, the content of saturated fat is higher in base. So it's not just about the size of the food, it's also about the calorie content of the food one. It's also about how the food is made. We know that there are certain things that are high in calorie when it's high in saturated fat, when it's high in trans fat. So it's just about reading the label, but one thing is that it's easy. Even if you don't want to count calories, I say it's foods that are closer to the ground. So you can check the distance from your clay, from the farm to your clay. You can imagine it. If you cannot imagine it, then know that should I be eating this in a large quantity or in a smaller, very, very small quantity. So that's an easy way. Don't even bother about the calorie content. Because you can imagine vegetable noodles. You cannot imagine vegetable noodles. How does it become noodles? It's pyrao. You can imagine vegetable soup. You plot from the farm. But you will still have to use swallot to eat the soup. Swallow is not the problem.  That's the problem. So that's important. I always tell people in swallow and soup, the soup is the meal. But most of the time we're using a tablespoon of bono soup with a mouthful of swallow. So we misplace it. So we need to realize that the soup is the main dish. Then swallow is the accompanying support system. But also, if you look at it, let's even talk about this practically. If you look at the soup most times. This is African. This is Nigeria. It's not every soup that has that vegetable content. For instance, you mentioned the bono soup. And you already know that there's going to be palm oil in it. And that's a lot already. Now we're not cutting food. We are cutting food that are high in calorie. All are high in calorie. All forms of all are high in calorie. So it's very important to limit it as much as possible. Is that that cultural mindset? We are culturally inclined that our soup, we keep pouring in oil until our ancestors go, my shout we can't do. Stop going away. We need to measure in this thing. We're not used to measuring. We put this salt on it. It just keeps sprinkling on it. We just keep doing these things because we feel that we are culturally conditioned to think that there has to be some, the soup has to be bright. The soup has to be red. So that's the cultural reconditioning we need to have. A bono soup doesn't have to be so oily. You can use even your tatashi bell peppers to get the redness that you need. The question is, will you, with your mind, agree that you have made a bono soup? Or tatashi? He probably might just be tatashi or bono soup. That would be, that would be. That's a light and no doubt. That would be a completely different one. But Doctor, it is a world obesity day today, but let's try and help people who are obese because oftentimes there is this concept of body shaming and people who are naturally big, often made to feel bad and small about themselves. So how do you begin to help them? Some people, they will tell you that it's not like I'm eating too much. It's not like I have a low metabolism or something. It's just that I have it in my genes that we are all very big and fat in our family. How do you help people who are obese and who want to make better decisions so that they can maybe lose weight and, of course, still feel good about themselves? I think there is, in this concept of body shaming, there is a thin line because even sometimes I have been accused of body shaming because I'm like, hey, try to lose some weight because it's affecting your health outcomes.  Can we advocate without having it being considered body shaming? But that's, by the way, now the thing is, your gene is not your destiny. Studies have shown that in part of your gene on your health status, it's not more than a 30%. So that means that you have a 70% chance of not being obese, even if everybody in your family is obese. That is the first thing. So you need to come to that point. Personally, at 16 years, I was already over 80 kg. And I grew up knowing that everyone is being in my family. See my pounds? My pounds are really being. So I always knew that. But now, at almost, you know, on my late 30s already now, I'm not even up to 75. And that is because I decided to break the jinx. But it's up to you. Are you ready to break that genetic, you know, you think that it may take, it will do extra, it will be extra work. There are some people that you feel they eat everything and they are not being. That's their lot. But that doesn't also mean they are healthy. Let's leave that for another conversation. Remember, the site doesn't determine health status, because there are some people that are very slim, they are hypertensive, diabetic, high cholesterol, which is even an independent risk factor for stroke, but will not go there yet. The issue now is, once you're obese, do you want to lose weight first? Do you think you want to lose weight?   Sometimes a motivation is what we keep you going because losing weight, trying to get over the obesity status is hard. But it is possible. The question is, are you ready to do all it takes? People say they've done everything. I'm like, really? Let's also talk about what the signs and symptoms would be. Like we know with malaria, with COVID-19, and with every other disease, there probably would just be a sign and a symptom for it. So what would you say the signs and symptoms for obesity is? Like what I said earlier, first of all, just get the tail of teeth. The tail of uses for measurement. And check your waistline circumference. And see where are you at first. So do I need to start working? As a woman, is it above 35 inches? As a man, is it above 40 inches? Then that's the first step. Another thing is for some people, they start noticing that they are not sleeping now. For some people, they start noticing that either they start having breakouts because maybe acne, they start noticing that it falls on women and there is a change in their menstrual cycle. For some other people, they start getting tired easily. So they are different, like what we call non-specific symptoms. This disease has non-specific symptoms. So different people may present different with different things. Know your body. Know the point when your dress is tighter. So these dress are used to wear before. Now you're not wearing it. It's not because you're older. It's now because you have increased. Because they dress in age. So once you notice that and you start taking action at that initial time, that is the first thing. But the truth is, it starts with the mind. You have to condition your mind to do it and do it as a lifestyle. Not doing it as a diet. That's where most people tend to feel. They tend to go into whatever diet is raining and then they get tired and fall out.  When healthy is the goal, weight loss pretty much is a side effect. All right, Dr. Amadi. Although some of my colleagues here are just raising their hands in the air. They're telling me that my suits don't fit anymore. But I'm just going to pass like that. But let's talk about this obesity. Do we have situations in children or adolescents?  Is there obesity in children? And how do we address that? Yes, there is obesity in children. And it's pretty much even glaring from their physical outcomes. Now, the studies are showing that the rate of obesity in children is 10 times more than in the past decade. Over 100% increased than the past decade. So this has also increased the risk of lifestyle diseases, diabetes, hypertension in children. So, yes. Now, so it's important for us to know that this study that was done, the Global Budget of Disease Study, and it shows that one in 10 children, one after the year 2000, will develop type 2 diabetes. And this was linked to the rising obesity rate among children. So that's the, we have a lot of work on our hands. We as parents, I say this generation of parents, we tend to gratify, we use food as a gratification. Like you do well, eat food.  You don't want to speak to your neighbor, eat food.  So every food is a consolation prize for everything. And that is where we need, we are getting it wrong. Unfortunately, and then the same thing, the same type of foods we're giving in their lunch packs is the same kind of foods we're giving at home. Mommy doesn't have time, daddy doesn't have time. So what is easier? Fast food. And fast food, I don't want to say what it means fast food. But the goal that we as parents, we should start thinking, am I feeding my child? I made a mother who said, at six years old, eat 10 slices of bread. If she eats five, she cries. And I'm like, does crying, crying has never been known to be a cost of death. Cry. It has never been known. However, the risk of that bread was eating all that amount of bread at a six year old has linked to death. So which one do you want?  All right, doctor, you know, this month of March is actually, you know, very special for women. Let's talk about women now because of some cultural beliefs and cultural practices that sometimes they tend to be victims in all of this. You know, specifically from the southeast, from the south, south, where a woman after she gets pregnant and gives birth, she's asked to go to the fattening room. Is it something that we should be practicing really? No. Why not? Because it's just a, it's one of those cultural practices that is not important. I've still not understood the reason why the woman has to be indoors for three months. I don't understand that. There are certain things that we, you see, there are certain things that we should start breaking and we should be willing to break it. We should be, we have to make efforts to break those cultural practices that are not favoring our health. So the woman is just stitching down day in, day out, teeth like it, teeth like it, eating, eating, eating, eating. And after three months, the man is the same person who will go, wow. This was not the woman I married. I know. Okay, I just can't keep you up here.  But let's just move on because we probably might just spend the remaining time just laughing, laughing out. Very interesting conversation, by the way. But generally, how can this be prevented? Now, this can be prevented by first of all, we need to start eating more fruits and vegetables. That's the first thing.  And studies have even shown that eating up to five servings of fruits and vegetables a day reduces heart risk, heart disease risk by up to 25%. So even if not for the part of you being whether fat or thin or anything, it's about improving your heart health. So having, I tell people, just invest 200 naira every day in either a fruit or just in a fruit is easy or fruit and vegetable. Invest 200 naira. So either 200 naira, cucumbers, 200 naira, apple, apple is a thing. 200 naira, oranges, 200 naira, garden eggs, or carrots. Yes, 200 naira. Eat any fruit, any fruit in season. Go for that one. Mangoes are coming out. Wait till when they come out, so invest 200 to 300 naira every day for your health. That's the first step. Secondly, anything we're eating, we should try to be intentional with adding in some greens by the side. You have your rice, you have your beans adding greens. You can just buy 100 naira or 200 naira to add in every day. That will automatically reduce the portion of other higher calorie foods that you eat. That's moving more. So if you have a sedentary type of work, every one hour, stand up for 3 minutes. Even if it's to walk to the photocopy machine, walk and see your colleague table. Just stand up every one hour for 3 minutes. So take your time at 8.57, I'll stand up and walk. 9.57, I'll stand up and walk. You understand that? So that's an easy way, especially for busy professionals. Just be intentional about moving. We need to start moving more. Another thing which we underestimate is power and obesity is sleeping. If we're not sleeping, we are pretty much not sleeping when increasing the appetite hormone, which is growling, when increasing cortisol, stress hormone. And you just want to be... If you're not sleeping at night, you'll see that you're hungry in the night, even if you're not hungry in the daytime. So it's important to get in as much sleep as you can. Minimum is 7 to 9 hours. But usually, say, well, if you're in Lagos, you can do it 6 hours. But the goal is... When you come back from work, keep your phone away. Most of the time, we spend a lot of time on our phones. Keep the phone away and then go in and sleep. That is very important. The other thing, we're not drinking enough water. Somebody is thirsty, they grab soda. And thirsty, you're grabbing a loa, what's happening? It's important to be drinking more water. The water is so hot. We should drink... Oh, I need a cheese drink. Why do you need a cheese drink? Get chilled water if you want chilled water. So when the hot or cold water does not make one increase your waistline or anything, no, water is the only calorie-free fluid ever. So it's not going to cause weight gain. So that myth is not correct. That is another important thing. Now, as much as possible, even if you say, I cannot stop eating junk food. Tell yourself that. Okay, I will eat this. Maybe only on Saturday. Or maybe only one meal on Sunday. Or maybe just gradually until you're able to break it off totally. Or maybe when I go for that wedding tomorrow, that is when I will have this there. So not you buy that and drink whole. Buy the junk and drink whole. Drink it for those moments when you cannot control it. These are things that will really help. And of course, stress management. We need to effectively manage stress. We're living with so much stress now in our environment. Literally all Nigerians are stressed right now. But what can you do if you cannot change the situation? You can change how you react to the situation. And that is one way... That's one thing I like to engage on. If you cannot change the economy, it's not easy, but it's important for you, for your own personal health. And of course, so that it doesn't also... You don't increase the statistics. It's important to realize that your gene is not your destiny. You have the power of...  Yes, you cannot control life or death, but you can control, you know, as I'm living. Let me live healthy maximally. I can't wait for you to do this thing till I'm 75. And stop looking for big fix. Fix. If you're looking for something to drink to burn the fat. If they told you that, please dispel that. That is just a marketing gimmick.  So you do not expect to drink something that will make you just melt and disappear. It's important to put in the world the goal of weight loss is not to fit into a slimmer casket. The goal is a healthier you long term. Yes. Did you get that? The goal of weight loss is not to fit into a slimmer casket. The goal is that you are healthier long term. And that is the reason why the thing of this year is everyone needs to act together. Now, we all need to do the work together. It's not a one person work. It's not only me. It's not only the whole family. It's also the whole family. And many other families. Those families, each of us. All right. Thank you so much, Dr. Chinas. Not just a harmful. That's a whole lot we have got in today. It's a collaborative effort. If you have to stand this is issue of overweight obesity and getting better life style amendments in North. We do appreciate the time. Thank you very much. Thank you. All right. If there's still the breakfast on plus TV Africa, we'll take a quick break and we'll come back and we'll be talking sports. Best time around. Stay with us.