If you want to pump your body and expand your mind, there's only one place to go Might pop might pop with your hosts Salda Stefano Adam Schaefer and Justin Andrews Holy cannoli Rick and Tony Good time and we got a chance to head down the ball to San Diego and go see our boy droove with Organify and you know what since we've started this podcast I got to say there's and it let's pretend you could you have to get a job and you have to work for somebody else you Cannot start a job or create something you're only two places. I could think about oh Yeah, there's two places right now that I can think of that I would go work for and one of them is organized Yes. Mmm. He was you know, it's a place. Yes Same vibe that's our city Because it's because we walk in shits organized people are on the same page Everybody's on the hustle and everybody believes in what they were doing you get that feeling and that makes me feel good about partnering You know having partnered with a company or chanting for us when we came in guys high-fiving coming over and taking pictures with us I mean what a cool atmosphere and when you walk into a place that you could just tell that the and then the war boards I mean, I just get some my juices all the real-time sales coming in It was really awesome We met a guy who was like one of the new new people there And I guess he had won an award and I was talking about like what's your process when you're talking to people over the phone? He goes, you know, I my goal is to find out what their goals are see how we can help them out I was like, whoa, this is right. They're doing a good job. Yeah, and they're all educated, right? Like he definitely like fosters that in his community where they're all getting certified and so they know what they're talking about and drew is a He's in it. You know, he's an interesting guy. He's a cool guy He's got a very fascinating story that he touches on in this episode that you're about to hear I want to apologize to him too because he was you guys walked out and we're talking to people out in the lobby But when we left so Vince Del Monte Had us speak at his seven-figure group or whatever, right? And so did drew cannoli and drew was right after us and you guys kind of went out went outside Well, I went over to help Taylor pack up the camera and computer and stuff like that because he was in the back and people started getting up While drew was talking and coming over and like asking me questions as I'm loading up And I'm like trying to whisper and stuff that was totally distracted and he called me out He's like, hey, bro, like that can't people I can't hear you know because people so many people are starting to chatter in the back of the room and Then he said I but he was nice about it. He was really nice about it and shout out to him up Yeah, so I just wanted to I like the jacket. I like that the rhinestone jacket All I'm saying is he had on a jacket and it had Spikes like I don't know what they were diamonds or something in the collar and then this I was something shiny You're not a lot dude. You know a lot of comment on fashion. I'm not what am I saying? I'm just being objective. I didn't say good or bad Yeah, you can all I'm saying is he had a jacket with shiny stones on the on the collar. That's all. Yeah Anyway, there's a statement. Anyway, I like drew I feel like he's somebody that you could you can hang around with and Bullshit with and he seems like a pretty legit guy I like it when he got into his childhood and when you got into it drove him Mm-hmm because it tells you a lot about somebody when you when you can go go down that path or whatever We are partnered with Organifi. They've been with us now for a little while. We like their products So if you are going to take supplements, you know, Organifi is a good option. They're all organic high quality They don't promise to do crazy things to you like other supplement companies do if you go to Organifi shop comm and enter the code mind pump.  So we recommend you go over there and take a look Also, I do want to mention this month. We are giving away Two of our guides for free. We're giving away the the Intermittent fasting guide and the intuitive nutrition guide, which we normally sell we normally sell those separately And so what we're doing is we're giving those away for free If you enroll in a maps bundle and bundles are will we take multiple maps programs? We put them together for a particular goal for example, if you know sexy athlete bundle That's for you know people who want aesthetics But also want to perform like an athlete or we have to build your butt bundle that's self-explanatory Then we have the super bundle which is a year of exercise program So we do is we take them put all these maps programs together and we discount them like 20 or 30% off Well this month get any bundle and also get The guides those two guides I mentioned before the intuitive nutrition guide and the fasting guide Absolutely for free. You can find that mind pump media Dot-com and so without any further ado here. We are interviewing the founder of Organifi Drew cannoli We were So you didn't hear our last commercial Now yeah, so I don't know if you knew this but I looked up a study I thought I was fastening ashwagandha, which is one of the ingredients in your green juice Did you know that it increases seminal volume?  There's a very strong presence in here of of that I get that vibe in here with all the you know, the metrics and stuff you guys measure Where's that come from? Did you have a background and understanding how to? You know how to how to streamline things and maximize your outreach before you started Organifi like where's your What was your experience with that? I think that's a great question. We really had no background It's the culture that we've created since the beginning even when there was two of us It was very much indoctrinated in each person from the beginning of our culture and that is hiring people on their energy versus experience and Their experience right so energy is the big focus out here. You can feel it when you walk Oh, absolutely. You can tell us as you walk in the so we have book club once a week We've been doing that for the past seven years with fit life TV We read a book together a week and then we talk about it We have events together. So it's a strong family feel. I think that's what you're feeling out there and You know our tagline for the whole companies. We're in this together. So people can be massively vulnerable with each other out there and then also Work out together people crying stuff like that So who's the who's the hard sales guy who comes in has the recco meeting and stuff like that I mean gets everybody in here and hypes everybody up Is that you or to somebody else chest beating kind of me that that would be David La Pica. Okay. He's our persuasion expert He calls himself Actually, he calls himself the chief of persuasion or something It's different me a lot of something maybe it's because of new media Maybe because that the way things are changing and turning the way that we're reaching out to customers But in the past, you know supplement companies put their products on the shelves and tried to have good packaging and You know marketing in magazines and that was it But what it looks like out here is you guys are talking a lot to your customers like actually getting on the phone with them and Trying to discuss what a good approach would be to their health and much more than just taking organized supplements And correct me if I'm wrong seems like that's the approach you guys take. Absolutely. We don't want people calling in and feeling like they're not heard or Choosing a supplement that's not really for them, you know, because there's a thousand supplements out there millions actually and we want them to be Custom for that individual person. So when they call in it's literally a coach somebody who's been through our program Our training and teaching them to be a fitness slash Nutrition specialist many of them. I think most of the people out on the floor right now except for the new people all have certifications Precision nutrition is a big thing that we've been through all of this just so they can get on the phone and Really have a dialed-in phone call and sometimes, you know, the the client gets off the phone And they don't buy anything and that's fine because they didn't need it or it wasn't for their body type But most of the time they're out here inspiring them to start a 90-day transformation Taking before and after pitchers committing to something and then at the end of 90 days by taking the sunrise to sunset bundle Or the different superfoods that we have their life is completely changed. Well, which is cool So there was three TVs that you guys saw when you came in those have rolling testimonials on them So that's cool before and after photos of people that have gone through the system and have used the products to change their life So it brings that realness to it. Yeah, the story. Yeah, they can focus. That's a good idea I think it's important. We we also talk a little bit about you because you obviously started the company and you spearheaded it And I think that that's an important thing to understand about a company It's the people who you know, why did they start it? What what drives that person? I'd like to know a little bit about you and your history. What like what did you do before? Organify what did you work for the people are we all were you a serial entrepreneur? So I was a entrepreneur I've worked in corporate America for about 90 days. I worked out of college this company called Quicken Loans Salesman, you know, so 4,000 mortgage bankers I was like top 10 when I first started in 90 days, which was awesome I'm like, I can sell, you know, and then I got my ego took over as a young man And I'm like, well, I'm gonna go down to Florida and this was like the height of the real estate boom and I'm gonna sell mortgages So I did that and I think 2006 2007 it was like the mecca for all those wasn't that vigilant law I was I almost got caught up. Yeah, those that when I after after I bought my place. That was in 2003 I think it was in 2005 I was looking at property in Florida and back then you could get what they were doing which was it was a no-doc situation I didn't even have to fill out anything right and then you would buy it everybody was doing this You would buy these properties in Florida for like 200 grand by the time you close It was already worth like 220. Yeah, and then guys were being able to take money out on that and then go right into another Property I had buddies that picked up like 30 properties. What could you what could possibly go wrong?  I was there for long enough I made a bunch of money just selling mortgages doing everything the right way and I made enough money to be like I'm gonna start my own company So then I started a finance and debt settlement company, which is that's the interesting pivot Yeah, which is like I'm just gonna do this. I was chasing money, right? Actually If you think about it with the housing market, yeah, okay Yeah, so I was just chasing money and every night I went to bed and I was like, I'm just not happy doing this It was all about money to me and I sat down with a mentor for two years. His name's Frank He's like this 87 year old sage and he said if you do anything at all make sure you're changing people's lives with what you do Make sure you're touching people inspiring them that kind of stuff and I never took it to heart until one day I'm just I had an epiphany and I'm like, you know what and Up until that point I was drinking every weekend just to kind of escape And I wasn't following my life's passion or the bliss that I had in my heart So I'm like, you know what? I'm gonna listen to Frank and I've always been into health But I was 40 pounds heavier at the time. I was out of shape. I was lazy. I was lethargic I was tired and this was seven years ago. So I'm like, what if I Started a transformation and I started talking about health and maybe it turns into something Maybe it doesn't but I'm at least I'm doing something that I love right. I always loved it so I Got out a little HD flip cam right one of those old-school ones with the little USB port that you could just plug into your computer And I started making videos and just posting them on YouTube of my transformation way back in the day and People started to follow and it was crazy. We picked up like for now. We have like four and a half million followers But in the beginning You know people are watching this stuff We were right at the beginning like the juicing thing before Suja and all these juice companies started up And I was teaching everybody how to juice from their home and getting into all that So we developed this community first fit life TV and then we did we're like what could we create? That could serve our community to the highest level and that's when we produced organify You built your audience first built the audience for something we talk about a lot That's that's really you know sort of where I see a lot of companies succeeding now that you know They focus on okay, how do I build this community? How to build this tribe and then figure out from there what they need and what they want what they're looking for I want to back up to the the the moment where you Realized that the chasing the money thing because I grew up and I think you have kind of a rough upbringing like I had Yeah, and that was part of My drive. I was just financially I wanted things because I didn't have things I didn't have things growing up And so I was driven by that and then I think you reach a point where you start to Make probably more money than what you thought you would as a kid and then you get to it You don't realize that you're not as fulfilled What were some of the signs that that you saw like in your life that lay like this you know This thing that I was been driving probably for 20 plus years of your life to get after is just yeah, I thought it would be Some things in my life that show up for that Like wouldn't you like that said that you said for me I'll tell you like when I was going through it I I mean when you first start making that money feels great, you know Because you've worked so hard your whole life or you wanted it as a kid growing up so much And then I found that you know if I ever wanted to do anything I had to pay for all my friends all the time And it was like and I did that for a couple years and then after a while. It was like I was out of shape I was healthy. I was just I had all this money in my pocket But then I didn't feel happy and didn't feel really happy and I realized that Having all these things wasn't what was going to create that fulfillment for me. Do you remember that moment for you? Absolutely, what was it? Yeah, so it was I was making great money money coming in every single month from the credit and debt company But as much as I spent it didn't matter. I just still felt empty inside my soul wasn't fulfilled and I just realized in in that time it's like I could continue on that trajectory in that path and do something that I didn't absolutely love and I Actually had like a near-death experience in a dream. I'm a big dreamer at night so I had this dream that I died and I only saw a few people at my funeral and I didn't really move that many people in my life in my funeral in this dream This is funny. You're going this way. Yeah, I talked about like I know It's a trip that what you're about to say right now This is what I thought about last night keep going sorry and then I and then I woke up and I'm like well I need to make some changes So then full environment change so I used to live in Tampa like I said Florida and I Decided to move completely from my friends that were also in that environment because the first level logical levels of neuro linguistic Programming and identity change is environment. So I had to get out of my environment So I didn't know anybody here moved here all the way from Florida That's when I started filming videos for YouTube and stuff like that But it was looking at my life that way like what do I want my identity to be? Which is the top of the levels and then how do I change my beliefs? How do I change who I'm hanging around my environment to actually get to that identity and I just started writing about it seven years ago at Fitlife And I started writing about the testimonials that I wanted to have coming in from our people One day of that have lost massive amounts of weight and this was all like pre-script writing like Writing with the future in mind and then it just started to manifest itself out And now here we are. I mean they're just kind of in the middle of it. My goal in the very beginning was To remove myself from the organizational chart to where I could come and go wherever I wanted to go and mainly be the face and shoot videos and touch and inspire people and that's exactly where I am today, so When you made that transition and you made that environment switch and you had friends and stuff that were in the same space as you You probably had to sever some relationships with people What was that like I think it's more of like a phasing out. There wasn't any direct stop They really didn't need to be a direct stop because it was just kind of like a slowing on the process If you're not around then that friend's gonna kind of get the hint You know, it's not like they were still there because I moved. It's like I'm moving buddy and I Said the same thing I tell people that it's like I I just I didn't tell people like break up It's like you just start spending more time with those that are starting to bring you up and that bring There's nothing there's no judgment. Yeah, right against those people right like they're awesome and I still love them But it's where do you want to be as a human? How many lives do you want to change and are you're the average of your five best friends? But you're also the average of their five. So it's like this whole funnel It's this whole ripple and their beliefs about money their beliefs about Spirituality like all of that Tell me tell me to tell me a little bit about your your childhood and your relationship with your mom and dad Yeah, well in the very beginning and This was when I was born into this experience.  So I chose this experience of tremendous anguish It's very painful. I was tortured as a kid and Like literally like tortured. Yeah, like Navy SEAL training, right? Oh, like as a three-year-old I'm in the tub and my dad would hold my head underneath the water Shit, let me come up and if I cried he'd smack me and push my head back.  Yeah three Wow, so I'm not saying this for anybody to feel sorry, right? I'm not stirring up that type of emotion here I'm telling you because this is empowering as hell and Coming from this state one, you know and lots of other stuff happened, but we don't need to go down that path Coming out of that state. They deem me emotionally damaged And it would be hard to have a child at the age of five to adopt a kid and have them turn out normal Normal, right? So luckily My parents in Michigan are just super human. My mom has like the biggest heart on the planet Michigan mom Didn't come from money at all like my parents probably made average $30,000 a year together This is your biological parents right?   I believe I have I had a certain set of traumatic traumatic Situations in my body that I was experiencing as a kid that I've Were you connecting that back then or is this you talking this is now? Yeah, this is reflecting. Okay, and they were able to work through them really well. I Developed a huge ego at a young age, you know young boy. I was really good at sports. I was athletic so my My worth was put into that Right outside of me But the external thing that I was creating and that's that was a pattern with money as well and some other things in my life So yeah dealing with that now is interesting. Yeah, what's that like? I mean, I'm sure there's a lot of those things resurface and I mean at one point you had just started to piece that together like the self-awareness Yeah, I mean what's that like today? What's what resurfaces for you still to this day? There's still stuff that I'm working on, you know, especially self-worth stuff. I mean, we all have it as human beings That's why I don't know if you guys drove through little Italy, but we paid to have a billboard in little Italy That says you are enough And that's all it says and it's got a little organifi thing on the bottom, but that's it, right? Yeah, and But we want people to know that like every single person has been through their own Stuff and it's it's great because it makes us human and part of this human experience is beautiful and the connection of Going through it. The vulnerability is what really brings us together Do you think part of that message is really for yourself too? Absolutely. Yeah. Yeah, I would I would always put sticky notes around my house subconscious reminders So maybe it's about spirituality or Financially, you know if I'm trying to hit a different goal Money-wise like I'm gonna put a little note on my computer and my shower and we'll look at it My subconscious is gonna absorb it.  I used to do the sticky pad thing.  So I mean talk about some of the things I mean, I love talking to people like you who've who've been through a lot of shit and have had a lot of success What are the things that you're challenged with and what would give me an example I want to know a story in the last probably month that you've you've struggled with something That's resurfaced from all the way from your childhood that you're still working on Well, I mean still the the external validation, right? so there's a piece of me that still does this occasionally and it's Part of it's because I know that I'll give you an example. I just bought an Aston Martin, right? And I love it It's been a dream car ever since a little boy like James Bond DB 11 Mm-hmm, and I got it and I fulfilled that dream, right and then I'm kicking back after this seven-day fast that I just did and I had this realization I'm like, that's an amazing car and I love driving it increases my frequency But it's like now there's this deeper yearning in my body to want to like Make a difference for people in other countries or people that have less than us So it's like battling those two Humans inside of me every single day It's like so do you feel guilty you feel guilty or are you going back and forth? Like I feel kind of guilty that I bought this for myself or I mean no I don't feel guilty like I've worked through that. Okay But I just feel a little At this point, it's like how can we play bigger in the world? How can we impact more people versus I focus on myself a lot? I'm so busy up even in you know, dream time a lot of the work that I do at night I'm so busy uploading how important I am into the super super consciousness, right? We could call it that I have less time to connect to the one or God You want to call it? Whatever you want to call it that? And I just wish that I could have more humility You know more meekness that I could have more compassion. Do you is there things that you practice to do that? Yeah meditate. I pray every day like I have three different altars in my house like it's crazy Crystals all over the place like people come over and they're like this energy in here is crazy, right? Like it's wild People just start glowing as soon as they walk in and I'm It's uh, and I set my life up like that, but it's still like it's a still a struggle for me Yeah to live in this material 3d world and get outside of this what you see Human beings are all about this. Yeah, what do you see? Yeah, it's fine that a hard balance to between what we're doing here at work versus then also incorporate what you're doing with your spiritual practices Yeah, well, I believe Taking care of this is a spiritual practice So it's a temple right and what we put in our body every single day increased our vibration our frequency to impact more and more people but Yeah, like when we're focused on the body so much and Transformation and six packs and mm-hmm. It's you know, I go to the gym for an hour and a half two hours a day body body body body like I just Yeah, focusing on the spirit work. Where does all this talk come from? Where does the the spiritual talk and like when did you start that we're ten years ago roughly? Was there a moment that something hit you and you're like this is something that I'm missing in my life Yeah, totally because once you Maslow's hierarchy and needs right it One of the top I think the top need is transcendence right or spirituality So all the other stuff once you have safety once you have money Food shelter all the bottom level base needs you get to this place where it's like what's next? How can I really make a difference? and I find myself Still fluctuating between pretty much the top three ones, but that's the one that I'm focused on a little bit more nowadays Yeah, the way I look at the way of I've started considering it more recently is that you know with your body and taking care of yourself Really, it's it's the filter that you're what's deeper Receives information and transmits information and like a filter if it's clean the information you're gonna receive and the information you're gonna transmit it's gonna be more more pure because if you're Unhealthy if you're inflamed if you're overweight whatever You're gonna be receiving information through that filter and so inevitably it's gonna feel more negative It's gonna feel more you're gonna feel more attacked. You're gonna feel like you have to be more defensive And if you clean that filter out you'll start to see things More for how they really are and I find more empathy when I'm healthier And so that's kind of how I look at it and I think in terms of the material stuff You know, it's it's a means to an end, but it's not the end I don't think money is ever the problem. I think it's the worship.  Do you are you would you say you're at peace or would you say you're searching for it? I Would say I'm at it Yeah, depending on the day Shift when you're not at peace. What's the turmoil? Monkey mind stuff I'm just up here Doing more of this than more of this They say the greatest journey that you'll ever take is Actually 17 inches in your whole entire life and it's from your heart or it's from your head all the way to your sacred heart It's just 17 inches, but I live so much up here as an entrepreneur as a business person You know we're constantly looking at analytics. Yeah. We're always up here, but getting more into this. It's a recipe for Anxiety paranoia and depression when you're in your head too long are those things you battle with? Here and there. Yeah, I have definitely in the past which one in particular all of them So depression anxiety heavy breathing like I experienced that for a little bit. So it's all interesting stuff not so much anymore because I think the fastest way out of that is taking care of this the body right going to the gym working out putting the right fuel in it Change your micro gut biome and then also Shifting to helping other people as opposed to focusing on yourself like I believe And when you're living your soul's purpose, I think depression is really de-rest.  Do you feel like you know what your purpose is now? Or do you feel like you're this is your purpose now, and I keep revealing itself I feel like I'm always in purpose like in every present moment Because if I'm out in the future, then I have no power Right or if I'm in the past I have no power the only place I can change anything The only place I can materialize or manifest is right here in this moment right now Money has no and and that's the thing about money is it has no power in the present At all explain that so if you're so fundamentally attuned to this moment Money has no power Right because what can you do?  How do you handle are you in a relationship? Do you have a do you have a I'm not in a relationship. Nope single now.  I I have Exactly No, I would say Like you guys we have high expectations Right for everything in life and I think relationship should be one that you also have those um Not expectations, but you know, you're non-negotiables Right like what are they in a relationship? What do you really want? So for me? It's it's aligning and finding somebody that's on that same page And since you're not you're obviously attracting the wrong ones So yeah, have you been able to put your finger on your mo? I have what is it and I may have already found it So i'm it's surfacing But well tell me you're not a bridge to talk about it yet Well, okay, so we won't talk about the the new relationship. But tell me about the Figuring out the I'll tell you mine like right so I have this being the oldest the Childhood that I grew up. Yeah, I tend to I was going after these the girls that I wanted to be like a father figure and a teacher all the time Amen to that right and that and I just kept getting those those women I thought it was fulfilling because it felt good at the relationship because so good to your ego Yeah, I felt fed my ego But then I realized that it would these relationships would never last and I just be on to the next It'll be the same thing over again until I was into my late 20s before I started a piece of together like what is yours? What are you? Yeah, what do you what do you mind is that it's being the father the dad Taking care of them because I never had a dad and I wanted to be that for somebody else, right? And I saw even my adopted mom. I saw her work three jobs And struggle and you know a bunch of stuff and I wanted to be the king for My girl, right? Similar to that father thing Um, so that's definitely one of them. I would say I'm trying to like piece it together. Yeah, that's all good. I mean, I think it's super important I think a lot of people do it man. A lot of people keep chasing their tail Yeah, and I so the other one that I wanted to share with you is because of What my ego sees me as is in the world, right like this successful entrepreneur Good-looking guy Like my ego so far so crafty too because it's always changing on us, right? Just when you think you figured it out. Oh my god, it's insidious and the harder you try the stronger and more crafty Yeah, it's like you don't even know and then you get to this place and so my mo Throughout most of my life has been to have the arm candy Like the girl that's super attractive you walk into a room and everybody's just Right, right? But also has a little bit of drama Right, like here's a certain level the crazy hot matrix exists. Okay Have you seen that? Yeah We're showing we put the link Jackie make you put the link. I haven't shared that youtube. I have the uniform That exists. Yes the unicorn. So that's been the story of my life And now I'm realizing the older I get 37 that um You know, it's more about friendship and having fun Like if I can have fun with a girl and go anywhere and there's no drama and it's awesome And and she's beautiful, you know, she may not be the crazy hot matrix like level 10, but Gorgeous like just fills up a room with inside and like spirit. It's like a spirit beauty It's like inward beauty and that's what I'm searching for now.  What was fun before and what do you mean by fun now? Yeah, fun before probably would have looked like a really fancy like way back in the day like a helicopter ride over San Francisco.  Let's meditate. Let's grab the guitar and go play some music together and sing like Really cool stuff. Yeah, you know, yeah, if you if you think about it too I mean when you find that partner and you're going to be with them for a long time All that's That outward shell it's going to change anyway, man.  That's way more important So more and as you're talking about this potential new relationship. You're like glowing, which is which is hilarious Thank you, but why do you think this one's different? Like what is it about it?   Yeah I don't It's there, but I don't have that right like it's not this constant need It's more like I just want to communicate like I want to Chat like let's connect our heads. Let's connect with what we're doing spiritually emotionally and then it's like whoa like Yeah, get it it's a lot deeper. Yeah, it's a lot deeper Oh, it'll add a whole new meaning to getting turned on the totally different way of getting turned on way better Yeah, way way and they continue to get more beautiful the longer you're around them and you can you can you can see that how How they'll be coming how in the future 20 30 40 years down the line They'll be more beautiful to you than they were. Yeah, even though you met them Yeah, now being a self-aware dude and potentially have found a girl that is the girl you should kind of be with What do you think are? What are the things that you're working on knowing that you need to practice within the relationship? For example, I know that I'm Can I do a really bad job sometimes like as far as Expressing my love or or telling like Katrina like how important she is in my life I I have I live by the you know, I'm with you. I take care of all these things like that's my love I show you that's my that's the way I I give that's my love language or whatever Do you know what your love language is or what you have to work on? What is that? um So my love language is actually physical touch and words of affirmation And I believe hers are as well Um, but there's real simple philosophy and I learned this from my psychologist two days ago I've been working with this guy Douglas Brackman crazy Works with all these navy seals like hunter driven people And he said there's only one thing you need to know in a relationship about women Right any struggle that you have any problem that you're up against. There's only one thing you need to know It's that she is always right And I'm cool with that when you're willing to be Like everything changes simple as that. Yeah, because they're emotional Yeah, and emotion is always shifting. It's always changing. It's a hurricane right and we're logical We're like this. Yeah. All right, you're right. You know, I messed up.  You're not right. Yeah just surrender And and be able to take criticism.  And it's very rare as a hybrid right it's very it is it's very well because it's been sold as a You're one or the other you can't be both.  You can't be like material things. Yeah for one Absolutely not. You know what helped me with that. I was just understanding how uh, just the root Ways that markets actually work and if you're an honest individual and you work in a in a market based economy free market And you do become very successful. It's because you gave people something that they wanted. Yes That's really the only way to do it. Yeah, so when you see someone with all the success and they're honest You can look at them and say wow that person served a lot of people. Yeah, however they chose to do so Yeah Is that something it's it's just the laws the laws of the universe, right? If you read science of getting rich by wallace wattles the book was written in like the 1920s It's a certain set of principles that applied in your life if you do good like you'll be rewarded for that and I believe that so The law of cause and effect, you know giving and receiving like how much I got to be willing to give 10 times more than I'm receiving in any moment in any position that I ever have That's hard for a lot of people to get. Yeah, just be a giver Give relentlessly Like I agree. I think it does come back. Yeah, I mean it always comes back a hundred percent But you don't know it doesn't always come back. So a lot of times it doesn't actually I think it's learning to be okay with Yeah, that or it comes back in a way later. Yeah in a different way I think that's the mistake the people they hear people like us talk about that like, oh, yeah You know it comes back tenfold and then they go do things with the expectations of I'm gonna get money Well, they're doing things to produce this right instead of just giving without any expectation. Yeah, that's why it's a different mentality Well, after organifi, we're we're what are what do you want to go? What do you want to do, you know do with you? Is there a plan for you at some point where like, okay? I'm gonna exit this and and serve this other purpose or is this something that's I think My purpose is here, you know now Uh, obviously I want to make more impact in the world. So if that's helping with energy resources Yeah, are those passions of yours also get an organifi on mars for elon Yeah Like red juice. Yeah red juice get it. Yeah boom I like that Yeah, so those are passions like how can we help humanity more? and um Giving your your your upbringing and the challenges you had as a child and then the fact that you you had some great parents And now your purpose now do you have and now you seem to have found someone you think may be the one that you really connect with Do you have any fears of having children in the future? Is that something? No, no, no, no, but I used to really that was actually a big fear like when I was 18 19 years old I'm like gosh, I'd be a terrible dad and then I just you know, I went to work on that belief and Absorbed it. I know I'm gonna be the best dad ever And it's gonna be awesome. So I'm actually really looking forward to it Like you you'll probably see me with a kid in like the next two years. Wow. Wow. Put it out On my mind. Yeah, it's coming. Keep drinking that Best commercial Sure, what do you think is some of the best uh advice that you've gotten from your parents Like what are some of the things that have formed you into the man today that you look back that that was something that you got from your parents Yeah, so My mom was huge into heart growing up Is a young boy So I was 14 right good-looking kid and I had just done this photo shoot Zoolander Zoolander style Blue steel blue steel on a four wins was this boat company in michigan, right? So I was with these beautiful models all day and these girls and so I come home and I'm like mom I'm dropping out of school I found my job I'm gonna be a model at 14 You stopped on that and my mom just she's like son. She's like I love you. I love you but But yeah, and I remember the conversation but the long story short is it doesn't matter what you look like It doesn't matter what you have How much money in the world or anything else? She said all that matters is your heart and what you do with that Is what matters and that really resonated with me. It's like all right.   I gotta use this, you know God gave this to me. Oh my god It's a travesty to not share it With the world. Yeah, um So that's always been good and my my parents are very simple simple people which has been a big lesson for me too like They could just have So much my mom would have so much fun just going to the beach and walking on the beach Like that's her favorite thing in the world So simplicity from my parents Most fulfilling things in life are the most simple things and tend to be free Exactly they tend to be free. So You know self-aware guy, I really like what you're saying It sound like a great person and you have a supplement company Which the reason why we're working with you guys and why we we you know We only work with people that we we believe in they have to have integrity We have to like the people that work there shana who you know used to work with you guys. It was great We'd love to work in with her But the supplement industry in general is a It's like a sea of bullshit. It is a uh, I mean we talk about this all the time It's like, uh, it's like one of the industries where you get a lot of Shams a lot of false promises We fell prey to them as kids growing up in the muscle building community taking every other supplement that promise To you know add pounds of muscle or burn body fat And you see all these You know these independent laboratory tests of supplements coming back and every single time they do them It's like hey 80 percent of the supplements didn't have anything that they said they did and the other 20 percent had You know toxic chemicals and shit like that in them like What's it like navigating in that in this industry competing against people who Cut corners and have no problem lying to their customers Yeah, and we try not to get caught up in that too much just because we like to stay in our lane with the blinders on And uh, what are we focused on? You know, what are our core values as a company? Well, when we create products, we want to create the world's greatest Products, we don't want to make something that's just going to be like everybody else to make money, right? Green juice just to make a green juice because we know our audience will buy it No, let's infuse it with ashwagandha There's no other green juice with an aerobatic herb that in that lowers stress and increases serum, right? So how can you change it enough and make it taste better than anything that's out there too We did that for the green the red juice the gold But you know and working on Everything else we just kind of stay in our lane We do what we do best at and that's creating the community and then delivering a product That we know works. We did clinical trials on the green juice So did you get that information from the clinical trial? No, no, no, no, I read I read separate studies, but okay Yeah, so lower stress all kinds of stuff. Excellent explain the uh, the strategy behind the proprietary blend. Yeah well, I think um, there's so many Influencers out there that just white label stuff They're like, let's just white label it then we'll have my own and I'll sell it because my face is on it And that'll work for a certain period of time. But if you really want to create a global brand And impact a billion people's lives you have to have custom formulations Things that are different So that was one of the the philosophies behind that and the synergy of it, right Most most green juices have 40 50 different ingredients And if you take the cup out it's like well, how much of this is actually in it And is it going to make a difference to my biochemical meat suit that I have on right probably not So if we just used 11 ingredients, what are the 11 most pure potent ingredients that have synergy together That we could use that could impact me in such a way to where I'd have more mental clarity I'd be more focused Did you ever battle with potentially doing that or not doing that because I feel like we're in a market right now where People are becoming more aware of these people pixie dusting things. Yeah, but they're kind of afraid Sometimes they see proprietary blend and they go Oh, well, this I know he probably doesn't really have hardly anything in there. Oh, that's why he doesn't want to share He's he's pixie dusting it. Did you ever go back and forth on that? Um No, we've always just let's make it different. Let's have 11 You know 11 different things in the green juice 11 things in the red juice and the gold It's worked really well for us So now how when did you when did you get uh, when did you found organifi? When did you start the company about three? Three and a half years ago three and a half years. Yeah, and you guys also have a protein powder Yeah, why did you go the plant route and organic and the reason why I ask is More recently has it become a selling point to have organic uh protein powders, but Just not that long ago. I know when we started mind pump You know saying organic on a protein powder wasn't going to sell more Probably made it more expensive because you couldn't use superlose What made you go that direction rather than going with everybody else because we have friends in the supplement industry And we would tell them like when we first started mind pump like hey man You should probably make this organic because the market's starting to change like nah It's more expensive. It doesn't matter people want to buy the one that tastes better. Anyway, it doesn't really matter Yeah, I think it it matters it matters to me it matters to um, if I was to give it to my family Which I do I send it to him every month My mom like healed her hand like all kinds of crazy stuff that she's done with it and my dad as well So I'm willing to give it to my family and if it's got a bunch of bs fillers artificial sweeteners Things of that nature in it then I don't want to sell it Maybe I can sell more but that doesn't matter to me. I'm not motivated by money I'm motivated by impact in changing people's lives So how do we create a product that's far superior our protein is super expensive to produce It's probably more than anybody's to like actually make Because of the ingredients that we have in there the the different stuff But that's okay like at the end of the day. I know that people are like we talked about They're cleaning that frequency so that whatever they get in their body the information that they're putting in their body It's causes them to see the world differently and then they create different results It's exactly what you said. I always thought it was funny going into a supplement store and seeing health foods and then under health foods are Protein powders that are I mean chemical shit storms. I remember thinking like this is not a health food Like this is crazy that they would even yeah label it that way can't even pronounce it No, no and wreck your gut. Yeah, you know wreck your gut health and and the rest of your body on the promise that it's gonna Yeah, so the real reason and I'll let you guys in on this secret hidden agenda here Okay, I've never told anybody this all right. They know it all out there. You want gold teeth? Yeah It's uh, it's exactly what you said, you know right now. We're at a time where There's this pendulum swinging.  We're transitioning into a wee society There's a lot of turmoil with trump and all the chaos and these mass shootings and everything else I believe that really starts fundamentally with us Individuals always and it starts with our frequency It starts with the energy that we have in our body So if you and I can work together and put more good high-vibing foods in people so that they have less uh nutritional deficiencies that cause psychological disturbances right it's been proven Then then we're doing the world a good thing and if that costs more and we can't sell as much But eventually people will catch on and we start to shift the way the world resonates and the way that it vibrates And we impact humanity on that level Then my soul's calling is fulfilled.  Are they retail or is all we're in about 1800 stores right? Oh, you are Yeah, okay, but it's very little in our business model. We're actually changing right? It looks like the model seems to be more direct More direct. Yeah, we have companies reach out all the time. They're like, dude Can we come in and you teach us how to do direct response like we want to sell the people online and um And those are all retail companies So but I mean I want to get into more retail just because it's easier for our clients We want to be omnipresent with our brand But uh, that's not our focus our focus is really online Direct response. Who would you say is your biggest competitor in your space? um gosh Probably like amazing grass. Okay, and they're all retail. Mm-hmm. So if we were to look at I don't even know who that is I do. You ever see them. They have like juices green juices and other Huge company ready to drink already. Yeah, they're like and they're you've seen my whole food. They're huge I mean we're revenue wise. We're like a little little fruit fly compared to them. Oh, wow They're that little fruit bat. Wow But uh, so I think direct response wise are like online if we had to choose a competitor gosh I don't know maybe on it. Mm-hmm But they're bigger than we are too. So I don't know. We're just the little guys Yeah, I'm sure I don't think they are when you look at there when you look at your competitors Is that does that drive you like all right?  Is there a party that no really? I lost all that even a little bit not even a little bit. Really? I used to be that guy We're still those guys I just I realized that that will It's not healthy. It just causes stress Well, if you just shift that competitiveness towards yourself, it's very or other Instead of it being competing against the real you're competing against yourself. Yeah, I think when people tap into that That's when you get really yeah um yeah compare or Uh, we just focus on connecting with more and more people like if I'm gonna use that energy to get Pissed off like why not get pissed off about some of the bigger stuff that's happening on the planet That we can shift through our company. You know, what's your day look like? What's a typical day look like?  Do you have a schedule checking in?  I think that's important and then also, um The sea level team I connect with every day Just to kind of see where everybody is and if I have a vsl or something to shoot or videos facebook ads or whatever it is I do those Who does the firing? Lisa does now you didn't meet lisa. She's not here, but may we have a human resource department now So which is great. So in the beginning, I'm not the guy that was good at firing anyway That's what I'm looking at you.  I get you all in the fields, dude There's no It was terrible like I lost a lot of sleep firing the first couple people like it was bad How did you handle it? Like when was the last time you had to fire someone? How long oh gosh five six years ago I realized that wasn't my superpower and I'm like, all right. We need to put somebody else in the sea You're like, I don't want to do this. Yeah, it's slowing me down Like I don't even I'm so in the fields that I can't even go on youtube anymore and read comments You know because I have we have a team of like 10 people that read our facebook comments and youtube and Everything else. I think that's healthy and there's so many trolls. Oh, yeah youtube is just getting trolled out YouTube is the worst man. Yeah. Yeah So, you know something that I struggle with a lot and we talk about this openly on our show all the time Is you know, we live in this new social media world, right? Where we're connecting with our our followers all the time and you do a really good job of doing that And one of the things that I struggle with is being really good at that and doing that and then also finding balance of not letting it Consume my life where I'm constantly checking my phone and being in my phone time Do you notice that about yourself or have you put like hard rules on yourself? Like oh at this time I don't even touch. I don't even look at it. I mean, I used to have those rules in place now I probably should still have them because I feel like I'm just attached to this thing You know everywhere I go. I have that cell phone on me So I have two days a week that are flex days Where it's like I can do whatever I want and I've been practicing guitar for three years Filling my time with piano I got a bunch of instruments at the house. I just over the past couple years. I've just become like addicted to music crazy drums like that I bought this drum from a shaman and you play it I played it at our annual meeting and people came out of this thing and it's like they did a ceremony or something By just hitting this drum. It literally looks like it's from another planet So I fill my time with a lot of creative stuff. Okay on those days to kind of recharge my soul And uh fill me up. So that's good But getting getting this out of the ways was hard for sure to do that. What's your biggest challenge right now? Um I think growth, you know as far as business wise if we're talking business It's like we want to impact a billion people's lives and as a business sometimes you hit a wall And then it's like how do you get past this? So billions of big numbers. I know. Yeah, we're growing like 30 every quarter So it's like how do you manage that growth? How do you continue to grow at that rate? We've hired 20 people in the past I'd say what month month and a half. Wow Maybe two. I don't know for sure I'm the feels guy. I'm not the numbers guy CEO in here real quick Are you afraid of growing too fast or the foundation falls out from underneath you? You see that a lot with a little bit Yeah, there's a small. Well, you said you just mentioned you have a CEO At what point did you What point did you give that roll up? Uh just this year actually beginning of the year Yeah, that was big It wasn't hard for me to give up actually And um, even when I started this business I'm like, how can I one of the best things I told myself was like You need to replace yourself as quick as you can in every position that you have Right. Just you learn that in business growing up. Like if you read, um E-myth revisited the same thing Old school great book. Yeah. Yeah. Yeah. So you go through it and it's like, how can I replace myself here? And then you just we got I think we have 110 people on the team now This is just our local squad, but um, I got to a point where it's like, yeah I don't really want to manage all these people and I'm not good at it. Like I'm not a good manager I'm more of the vision guy and the I guess the innovation, you know helping with product ideas and stuff like that creativity so I'm like Jamel our CEO is going to be way more effective at this. These are aeroscience engineer understands people like has a huge business acumen money acumen more than I Have at this point in my life and I'm like, you'd be perfect. So he stepped in the CEO role He started with me at the very beginning of organifi.  You said? Yeah, he's been the CEO for so year. He was the coo. Oh now I'm really interested in this conversation because this is a conversation that we talk about a lot Yeah, you know, we we've got like, uh, we don't have a CEO the four of us are kind of like this co-ceo thing And that's eventually got to evolve and change and we all recognize that and see that And I think the thing that we would be challenged by which is where I want to ask this is You know in the last year Has there been times where you've struggled like being the visionary guy And then the CEO CEO number guy being like, no, we got to fucking do this This is where the money's at or this is what we have to take the business and you're going like I want to take it Over here. Have you guys had Well, I know I have we have a leadership team, right? Right. So Five people in the leadership team right now And I have a lot of ideas because I'm the vision guy I could come up with a thousand ideas for a new product before noon tomorrow, right? And I know that it has to be screened by the team. Um, I trust them that they're going to screen the best ideas So I'm just giving them what they need. I'm setting them up with connections that I've had for years in the business I'm supporting them. I'm kind of just Kind of like a observer almost But I leave it up to them to make the decision I'm still there very much to help and if it starts to go down the wrong path or I feel like I need to direct it a different way like I'll step in but I found that I was just stepping in just to throw lightning bolts And you don't want to be that guy like you just have to trust Like trust that they know what they're doing and they do like look at what they're creating It's incredible You never struggle with that breaking free of that because I think that would be hard for some of us You know, I think it'd be hard for us to go like, okay just let's just throw the ideas out there and Be okay with the team picking the right ones and watch them. Right. Yeah, watch them for a little bit Have them demonstrate. You know, they've all demonstrated They've been with me mays been with me for seven years the longest. She's our coo and jamel has been here five years Amy three I think they've they just they've proven over and over again in small tests from the very beginning that they're the right person The right people So I have a lot of trust for them. Have you seen a lot of growth since that switch? um Yeah, I mean so you could proof is in the pudding. Yeah, exactly lots of growth Because now I can really focus what I'm good at. Yeah, like my hot spots Do you feel like you can really sprint now and do what you want to do like whatever I want to do? I can do it. Yeah the freedom that I have That I've created is pretty phenomenal. That's cool. Yeah, it's gonna be a cool place to be Is the music part of your uh, just flourishing creative side now that you kind of yeah, just creativity Just fun Now personally speaking, what are your what's your greatest challenge? Not business Mmm Gosh, I never look and such an opportunist when people ask me that I'm like, what's a challenge? Say yes to everything It's like, what's a freaking challenge? um I would say Yeah, I don't really have any huge challenges right now personally It's a good place to be. Yeah, I don't really have any Huge challenges. You seem like you're in a place of like gratitude right now. Super gratitude. Yeah, just every day And if I go to a place of challenge like that's the switch Just start mapping it out. What am I grateful for? Just rampage of appreciation in that moment Thank you for this. Thank you for this. Thank you for this All day long every day Some more business questions for What has been what has yielded you some of the biggest returns in terms of your investment? Like is it is it social media advertising? Is it new media like podcasting youtube? Like where do you see the biggest impact? Um, biggest impact is definitely podcasting. Really like you guys are Killing it. You know, you're really touching a lot of people's lives Um in a deep way So podcasting is like deep as far as numbers wise as far as like actual Buyers go with our business. I would say cold traffic like really dialing that in. Yeah, facebook advertising youtube advertising You know, we met you. We met you years ago. Me and Doug and I went to uh, I remember Andy Jenkins. Yeah Yeah, we sat there and talked to you and you were talking about Converting cold traffic and you guys were talking about your strategy trying to get it done And it was funny.  Yeah So wild and it worked.  I mean, I know people who had seven figure businesses that would go to Yeah, I mean we cut like down by a third like in a day because of the changing Yeah, it uh, it happens all the time one week will be spending 30 grand a day and the next week will be spending 20 You know, it's just the fluctuation in advertising And um, you just it's like the stock market You don't know what your return is going to be at the end of the year But you know, if you play the long game eventually it's going to grow. So facebook's very stable It's we'll always spend the majority of the money on facebook the way our business is built where our avatar our personalities are online and um Yeah, I mean, it's it facebook has been great. So we have I guess to answer your question more directly We have three different media buyers for facebook So we got a media buyer that helps us with our Um Shopify site. We have one that does our lives our facebook lives like their strategy is amazing And then another one like retargeting and micro niches and stuff like that So anytime facebook changes an algorithm, we have three different media buyers that are focused on three different parts of facebook So it's almost like they're not focused on just the thing. They're focused on three businesses in the thing So if we want to put more money into the lives because we see that Algorithms have shifted and we're getting more views for the videos and that transitions into a retargeting list That's bigger than the Shopify retargeting lists and our cost Per buyers less than we're going to go with that right our ROAS the return on ad spend Then we'll shift it to that so well being as plugged in as you are into into social media and we all know how powerful The just new media is in in in general but more specifically how powerful social media is where do you see the future of some of these platforms like facebook and Instagram and youtube and all these different because they seemed to I mean they changed so radically every year Where do you see the future of those? Yeah? They've grown so much. I just I see a lot more augmented reality functionality, I think Virtual reality. Did you see 19 crimes that wine yet? No. Oh, you have it First one to do AR for the wine. So they really that's a it's called 19 crimes. You look it up. The wine's okay It's not very great wine But I think the the marketing piece of it's brilliant So you get this wine and they have an app that goes with and it has like this old, you know western Gangster on there and you put your phone on the app over it and it turns into life and he talks to you Through your phone. It's the wildest thing ever. Yeah, it's so dope. We had an augmented reality company coming here like a month ago I wanted to do it. That was one of my ideas. I'm like, let's have The ingredients pop out of the organized canister and they actually did it. They created. Oh, no way looking at it with my phone And I'm like, this is awesome But I mean it's like 300 000 bucks And it's like how many people are going to buy it? It's like how many people are going to buy that really Oh, that's funny. What's your what's your least favorite part of the business? um probably the I'm not the data guy like the numbers and the meetings and the arduous Which is crazy to me because when I walk in here, yeah, all these companies that we've named I've been behind the scenes a lot of these places and Like I am that guy. I love the numbers and I get my juices flowing being around here We're surrounded by whiteboards right now with percentages and numbers Like I just want to spend all day in here like breaking everything down with you So it's funny that you say that but yet you've got that everywhere everywhere Well, it's an I know it's important for the business like it's if you don't know your data Then you don't have a business right if you don't know what your process is then you don't know what you're doing Right, so knowing that that's why we have all this stuff But if I had to choose my least favorite thing, that's that's probably it. Yeah, I'm people over numbers So did you there was that one of the tasks that you delegated really quick and early? Okay, totally. Yeah, you're like, okay. We've got this running.  I don't want to do it anymore. Yeah, but it would do me justice to actually like it more So of course, you know, let's give it to you got to you got to focus on what you're good at I think because then you'll you'll you'll do much better that way and have other people handle that What's what's cool is you guys you you'll appreciate this I did a little research on renaissance men way back in the day Like how were they were able to master so many things? And it's because one would be playing the piano for like an hour and their brain would be maxed out It'd be ready to give that up Which operates in a certain part of our brain, right right hemisphere more creative like that kind of stuff But to get that to grow like into let's say you want to increase your squat You can do your right leg, but you got to do your left leg too to Normalize and balance it out. So how do you operate the left side of your brain with something else? So they would go from the piano to say chemistry or trigonometry or something that was more analytical on left Right afterwards. So they're balancing the left and right hemisphere brain out like that growing both of the brain So that's how renaissance men did it way back in the day Yeah, so crazy that they would without the technology. They would put that together. Yeah, so brilliant is that Do you know Paul check is yes, okay. Love Paul check great guy, right that guy. So have you been there? He's one of our favorite people we've had One of the first podcasts to have him on our show and you just blew everybody's minds that we love the guy and something that he does which On the surface if you look at it like this guy's crazy a lot of the stuff Paul does He'll think that at first then you dive deeper and you realize how brilliant the man is He'll work out hard like he'll deadlift heavy and then while he's resting the paints So you we did you think about it you're talking about renaissance. How freaking perfect is that?  He'll wrap like 400 or 500 Yeah, he was deadlifting. I think 350 or 400 pounds. We had an easel set up on the youtube. It's on our channel And this is his normal thing. Yeah, he went over and he and he'd rip up a couple reps And he come over and he paint for a while and he's coaching to the camera. So that's a great video Oh My god It's so cool. He made it for us too. So we got it framed up at our studio and everything I got to set my easel up in the gym at home. We're doing that send a video to check to give you a try Yeah, very very cool. It's brilliant. Absolutely brilliant. And what you're saying in terms of what renaissance men did I mean, oh, he is he is the modern day like paul check The dude goes outside and builds rocks like rock statues. Yes. Did you see our jab at him yesterday? No Oh, you didn't oh, yeah, you guys we took pebbles. Yeah We stacked like four rocks like this high, you know all of a cinnamon that we took a shot from behind that We're doing this right paul. Yeah Yeah, he's become a really good friend of ours for sure guys amazing.  It's we're happy to finally come down here. We are Yeah, I love to have any guys.  I feel better even better about Working with you guys and met you in person. So thanks for coming on the show, man Yeah, thanks for having me on the show guys. This is awesome And I love what you're creating and the impact that you're making in the world too We love supporting you in any way that we can appreciate we're believers and you got fanboys out here All All you gotta do is email blast your five million people And then uh you got it on record Yes, yes Spread the word and we also have a discount for your family, right? Oh, yeah, absolutely Absolutely, I will record an intro afterwards and we'll make sure to tell everybody that got it about their coupon code. I love it But excellent. Thanks man. Appreciate it. Thank you Thank you for listening to mind pump if your goal is to build and shape your body Dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mindpumpmedia.com The rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically Transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers But at a fraction of the price the rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media dot com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family We thank you for your support and until next time this is mind pump