So, in our previous video, we were able to add the add to cut button inside the different products that we do have here. And when we click on the different places, we're able to click add to cut. But we're not able to see our items because we've not themed our page very well. So, in this video, we're going to add the mini cut here so that people can see what they showed and it automatically goes to this section. So, let's jump into the code. Now, inside our editor, I'm just going to expand it so that we have full real estate. We are going to similarly use this WC get template and we're going to apply it to our front page in the section where we're supposed to have our mini cut. So, in here, I'm just going to overwrite this and then I'll close off my PHP. I'll tap this to make it just look a little bit nicer. And the template that we are looking for in this particular case is the one when you go to WooCommerce, go to templates, go to cut and then you're able to see the cut.php but we also have mini cut showing up here. So, we're going to reference the mini cut. Now, if you're not sure what's happening here, you can go back to the previous video or you can just open up your plugins directory on your server and then check your WooCommerce drag it and drop it to your editor and you'll see that we have the templates folder in there and in there we have the different files. So, in the templates, we are looking for the cut then we are looking for the mini cut and that's what we're going to have there. So, I'll save this, come back here, reload and you're going to see that now we have our mini cut showing up here. So, we have the images, we have how many of these do we have? We can view cut, we can check out and if I click add to cut here you'll see that we've just added five more roasted pumpkin. Let me just add a drink. I want some soda. Sorry, fresh juice, I'll click add and you'll see now we have fresh juice. Let me add this chicken kabab. I'll click add and you'll see that we have our chicken kabab showing up here. So, the shopper can have their experience right on this page by you just modifying and throwing this inside your theme. Now, for now you can see that we are depending on the template that is in the particular Wukamas site but we can also get this very code of the mini cut right here, copy it and just drop it inside our own folders here.  So, paste this and so we'll have the mini cut so that if we want to make any change to our mini cut for example, I'm going to just add an h1 tag here to just show us that we are working in the right file. We are going to shout out mini cut right here and then I'll just come back to our preview, reload this and you'll see that now we are working from our own theme and we can make changes to this without the worry that whatever Wukamas does with their own particular file we are safe and our website is not going to change or break or customers have an experience that they do not know about which we have not implemented maybe we upgraded the plugin to a different version and there are changes in that template file those changes will not affect us because we have added that template inside our own theme so we have just this one line of code add this little file in here and everything is working out great so all we need to do is just style up these different sections and then we are going to be having our shop look like what we have here so let's jump into the bootstrap section of this and then just style everything up so that it looks really good so I'll start off here by adding a div with a class of raw and then inside here I'll just add a div with a class of core dash 4 and then I'll just duplicate that and then get this to be with 8 so in here in the individual sections as well add the different pieces so our image I'll push it up to here and of course we need to write some old tag for this so I'm going to add PHP here and then I'll allow us to just echo so we'll add wp get underscore attachment and we're going to look for the caption and the post id we want to get of course is get the id so I'll copy this get the id so that we can always just use the caption to name to give someone an id of what's happening let's say they have challenges with the visuals so you have to work with also people who are visually impaired so we can have our screen reader just read out the old tag so we can get from the attachment caption that we name inside our admin when we go to that particular image let's say this image when we are uploading it or when we're in the media library we can give it a particular caption in here so they can read that so we'll go back to the front end here and then we'll just clear up these last pieces so on these individual pieces inside this shell and then clean up whatever we need to clean up here save come back reload this and you'll see that now this is looking a lot better I just need to move our add to cut in the first side so I'll just do the same I'll duplicate this here and I'll change this to have something like 1 we'll make this 7 and then we're going to have our add to cut in this section then we'll just cut this template that we have here write PHP tags for this and then just dump it in there and then go and check out what happens so save this come back reload you'll see we have our add to cut showing up here and it's starting to shape up and look like what we wanted to have here so the only thing missing is the price and we can get that also from our on template so if we go back in here and check who comes if you look inside the templates again you're going to find that in the loop we have this price and it just shows you a span with a price and it gives you the HTML of that we don't need to rewrite that so all we need to do is come here to the loop just need to copy our price from the loop go back to our templates so in wukamas we create a new folder call it loop and then inside loop we're going to paste our loop right there of course add to cut is supposed to be in the loop so in my bag I need to fix that so that it's in there then we'll modify we'll get a chance to modify it so that was an error I did before so we have the pricing in there and then all we need to do is just close up all these things come back to our front page copy this PHP line we have here I'll duplicate this and then since we're working with the pricing file or the template we're going to change this to price and then save this when we come on the front end here and reload you'll see that now our customers can see the price the beginning price we go to pieces like pizza where you have differences in prices you're getting all this information and you can quickly add to cut or you can even remove from the cut and of course that's taking ages because we've not triggered the Ajax to work directly from our mini cut right here on the front page so let's fix that and I'm going to use a different method of bringing the mini cut where we just use the wukamas mini underscore cut function of wukamas and that's just going to bring in our mini cut so I'll save this come back here reload and then let me just add a few more items to our cut when I click to remove this however when I go back to my code in here and then I do a div and then add a class of cut content I'll tap this inwards and then I'm going to add another div with a class of widget shopping cut content and then I just move my mini cut in there so I'll move this option move the tab tab it to make it work and save then come back here reload this I'll just try to remove this quickly when you click it you see this is responsive in terms of our actions very well this is a little trick that I found that it helps remove the cash in the fragments and so on so it makes it quick for you to just do these little pieces of things and then your mini cut is working and you have a one page experience so the whole goal of this is so that your customers can shop from here do whatever they need to do then hit checkout and they are able to quickly go and do whatever they are supposed to do so in this case I don't want people to view the cut because they have already viewed the cut here and they can also sort of edit it from here so I'm going to remove the view so of course I can hide this with CSS to make it disappear or I can use some of the hooks embedded in wukamas to make this disappear the easiest would just be get the forward button so I would just display this as none and that would take it away but then choose the one that has checkout and make it display block so we'll have that showing up and having it go away the reason why the wc4 and made everything disappear is because the class is attached to both of these particular buttons so we can have our mini cut just having our checkout so that when you click checkout here we're just going to go to our checkout page which we're going to work on next now of course with the fixing of our mini cut you don't have to worry but you cannot change the template if you come to your mini cut inside your theme here you can still make changes to this and then when you come to your front end and reload they are still effective so just because on the front page we used this new method instead of using the template we can still work with this function to show our cut and still make our changes effective using just the simple function that we have here and these few classes attached to that particular page so let's fix our checkout page and its fields and some CSS to make our template look a little bit better don't forget to like the video if you've seen something new that you love and subscribe to the channel if you are new here otherwise see you in the next video


Now the First Lady, Senator Ulurim Tunibu, said that President Bola Tunibu was working toward restoring Nigeria's greatness. She spoke at the State House when she received Ambassador of the United Arab Emirates, UAE to Nigeria, Mr Salim Saeed Halish Masi. Now she commanded the UAE for the confidence and likeness they aren't expressed towards Nigeria and our citizens. Now the First Lady also thanked the Chief Executive Officer of UAE NGO, the North Foundation, Dr Manna Tariam for all it had done for the country, especially its intervention in Carson State in the last four years. To acknowledge now the intervention had saved many citizens from blindness. We thank God for the new discovery, new innovations that the world is really embracing, which has really helped a lot of people. Thank you so much for the school high screening for students is very, very important. Like you said, with all that it would definitely affect productivity and also economic impact, which you described. And sight is very, very crucial for anyone. And I pray that the distribution of glasses, I think you'll do that in Lagos as well. So I can just thank you for all that North Foundation has brought to Nigeria. We look forward to more states being impacted by your gesture. And I love the idea that you take it one state at a time. Dr Manna Tariam had said that his administration had through the provision of free, acutera treatment and other eye related surgeries treated a lot of people with eye problems in Carson State. We also measured the academic performance of the students and the teachers. And one of the results that we found out that there's an increase in the academic attention of the students in class that increased to around 85%, which means that a simple treatment of refractive error by providing eyeglasses to students kept them in school and make them academically better. And this year the program comes to an end. When we say it comes to an end, that doesn't mean that we're going to close it down. No, but we're going to hand it over to the state government. And we're going to work with them by providing free surgeries to those who need it. But everything else is going to continue under the governance of the state government. We still have some optometrists who are under the scholarship of New Dubai training in India. We're expecting them to be back in a year and then to find jobs and to work for the government.


Prime Minister Trudeau, on behalf of all Americans, I thank you for being with us today. It is my honor to host such a great friend, neighbor, and ally at the White House. Very special place. This year, Canada celebrates the 150th year of Confederation. For Americans, this is one of the many milestones in our friendship. And we look forward, very much forward, I must say, to many more to come. Our two nations share much more than a border. We share the same values. We share the love and a truly great love of freedom. And we share a collective defense. American and Canadian troops have gone to battle together, fought wars together, and forged the special bonds that come when two nations have shed their blood together, which we have. In these dangerous times, it is more important than ever that we continue to strengthen our vital alliance. The United States is deeply grateful for Canada's contribution to the counter-ISIS effort. Thank you. And we continue to work in common and in common cause against terrorism, and work in common cooperation toward reciprocal trade and shared growth. We understand that both of our countries are stronger when we join forces in matters of international commerce. Having more jobs in trade right here in North America is better for both the United States and is also much better for Canada. We should coordinate closely, and we will coordinate closely. To protect jobs in our hemisphere, and keep wealth on our continent, and to keep everyone safe. Prime Minister, I pledge to work with you in pursuit of our many shared interests. This includes a stronger trading relationship between the United States and Canada. It includes safe, efficient, and responsible cross-border travel and migration. And it includes close partnership on domestic and international security. America is deeply fortunate to have a neighbor like Canada. We have before us the opportunity to build even more bridges and bridges of cooperation and bridges of commerce. Both of us are committed to bringing greater prosperity and opportunity to our people. We just had a very productive meeting with women business leaders from the United States and Canada, where we discussed how to secure everything that we know the full power of women can do better than anybody else. We know that. I just want to say, Mr. Prime Minister, that I'm focused and you're focused on the important role women play in our economies. We must work to address the barriers faced by women and women entrepreneurs, including access to capital, access to markets, and very importantly, access to networks. In our discussion today, we will focus on improving the ways our government and our governments together can benefit citizens of both the United States and Canada, and in so doing advance the greater peace and stability of the world. Mr. Prime Minister, I look forward to working closely with you to build upon our very historic friendship. There are incredible possibilities for us to pursue Canada and the United States together. Again, thank you for joining us. And I know our discussions will be very, very productive for the future of both countries. Mr. Prime Minister. Thank you, Mr. President. Good afternoon, everyone. Thank you very much for joining us. I'd first like to start by extending my sincere thanks to President Trump for inviting me down to Washington. Any day I get to visit our southern neighbors is a good day in my books, particularly when it's so nice and warm compared to what it is back home. We are suffering under a significant winter storm that's hitting our Atlantic provinces particularly harsh, so I just want to send everyone back at home my thoughts as they shovel out and impress on everyone to stay safe. The President and I have had a very productive first meeting today. We were lucky enough to learn to better get to know each other and, above all, to talk about the unique relationship that we have with Canada and the United States. For generations, citizens on both sides of the 49th parallel have understood that the bond between our nations is a special one. No other neighbors in the entire world are as fundamentally linked as we are. We've fought in conflict zones together, negotiated environmental treaties together, including 1991's historic Air Quality Agreement. And we've entered into groundbreaking economic partnerships that have created good jobs for both of our peoples. Canadians and Americans alike share a common history, as well as people-to-people ties that make us completely and totally integrated. Our workers are connected by trade, transportation, and cross-border commerce. Our communities rely on each other for security, stability, and economic prosperity. Our families have long lived together and worked together. We know that more often than not, our victories are shared. And just as we celebrate together, so too do we suffer loss and heartbreak together. Through it all, the foundational pillar on which our relationship is built is one of mutual respect. And that's a good thing, because as we know, relationships between neighbors are pretty complex, and we won't always agree on everything. But because of our deep, abiding respect for one another, we're able to successfully navigate those complexities and still remain the closest of allies and friends. Make no mistake, at the end of the day, Canada and the U.S. will always remain each other's most essential partner. And today's conversations have served to reinforce how important that is for both Canadians and Americans. As we know, 35 U.S. states list Canada as their largest export market, and our economies benefit from the over $2 billion in two-way trade that takes place every single day. Millions of good, middle-class jobs on both sides of the border depend on this crucial partnership. Maintaining strong economic ties is vital to our mutual success, and we're going to continue to work closely together over the coming years so that Canadian and American families can get ahead. As we know, Canada represents the largest export market for 35 U.S. states, and our economies benefit from bilateral trade, where the value rises to $2 billion each day. Millions of good, middle-class jobs depend on this crucial partnership. Maintaining strong economic ties is essential to our mutual success, and we're going to continue to work closely together over the coming years so that Canadian and American families can continue to prosper. I'd like to highlight just a few of the specifics that President Trump and I discussed today. At the end of the day, the President and I share a common goal. We both want to make sure that hardworking folks can go to work at a good job, put food on the table for their families, and save up to take a vacation every once in a while. That's what we're trying to do here. Today, we reiterated that our nations are committed to collaborating on energy infrastructure projects that will create jobs while respecting the environment. And as we know, investing in infrastructure is a great way to create the kind of economic growth that our countries so desperately need. In that same vein, we know that ensuring equal opportunities for women in the workforce is essential for growing the economy and maintaining American and Canadian competitiveness on the world stage. As such, the President and I have agreed to the creation of the Canada United States Council for Advancement of Women Entrepreneurs and Business Leaders. This initiative is more than just about dollars and cents. This is about ensuring that women have access to the same opportunities as men and prioritizing the support and empowerment of women who are senior business leaders and entrepreneurs. In doing so, we'll grow the Canadian and American economies and help our businesses prosper. And finally, President Trump and I have agreed to work together to stop the opioid trafficking that crosses our borders. The increase in the illegal use of opioids in our society is nothing less than a tragedy. We will do everything we can to ensure the security of Canadians and Americans. Ladies and gentlemen, President Trump, I know that if our countries continue to work together, our citizens will be victorious. History has demonstrated time and again that in order to tackle our most pressing issues, both foreign and domestic, we must work with our closest allies, learn from each other, and stand in solidarity as a united voice. With a level of economic and social integration that is unmatched on the world stage, Canada and the United States will forever be a model example of how to be good neighbors. Winston Churchill once said, that long Canadian frontier from the Atlantic to the Pacific oceans, guarded only by neighborly respect and honorable obligations, is an example to every country and a pattern for the future of the world. That, my friends, is the very essence of the Canada-U.S. relationship. I look forward to working with President Trump over the coming years to nurture and build upon this historic partnership. Once again, it's a tremendous pleasure to be here in Washington. Merci beaucoup.


The diaphragm is a muscular wall that separates the abdomen from the chest. A diaphragmatic hernia or diaphragmatic rupture occurs when this thin muscle tears or ruptures. The terms can be used synonymously. A feline with a diaphragmatic hernia will be reluctant to exercise due to the effort it takes to fill the crowded lungs with air and will present signs of breathing difficulties. A diaphragmatic hernia in cats is a tear or rupture in the diaphragm. The diaphragm is the sheet of muscle that separates the abdomen from the chest cavity. With that sheet of muscle becomes torn, the organs from the bottom half of the cat's body push through into the chest cavity. The stomach, intestines, or liver may push against the cat's lungs, making breathing very difficult for the cat. In other cases, the intruding organs crowd the heart, causing rhythm and auscultation abnormalities. Symptoms of diaphragmatic hernia and cats. Symptoms of diaphragmatic hernia in cats depending on the severity and cause of the hernia. The clinical signs associated with diaphragmatic hernia include the following symptoms. Muffle heart sounds. Irregular lung sounds. Lethargy. Exercise intolerance. Tachypnea, increased respiration. Dyspnea, shortness of breath. Pale mucus membranes. Labored breathing. Abnormal heart rhythm. In felines with a mild case of herniation, the cat may display the previously listed clinical signs for a few days. Symptoms may then disappear as the condition stabilizes. As the herniated tissues still remain, the symptoms can reappear upon the physical activity or stressful situations. Depending on the organs affected by the cat's diaphragmatic hernia, the feline may also suffer from. Coughing. Weakness. Anorexia. Diarrhea. Vomiting. Abdominal distension. Pneumothorax. Air in the chest cavity. Pneumothorax. Blood in the chest cavity. There are two types of diaphragmatic hernia in cats, congenital and traumatic diaphragmatic hernia. Although the term is synonymously used for both types, each should be considered separately, as the underlying causes differ greatly. A congenital diaphragmatic hernia is present at birth likely caused by fetal development inside the womb. The most common type of congenital diaphragmatic hernia, in cats is called a peridoneal pericardial diaphragmatic hernia. A traumatic diaphragmatic hernia is caused by blunt force, tearing the diaphragm. Causes of diaphragmatic hernia in cats. The cause of a congenital diaphragmatic hernia in cats is the result of an undeveloped fetal diaphragm. Although present at the time of birth, the clinical signs of a diaphragmatic hernia may not present themselves until the feline reaches one to two years of age. Traumatic diaphragmatic hernias in cats are caused by blunt force, rupturing, tearing, or bruising the muscle of the diaphragm. One examples of blunt force linked to diaphragmatic herniation in feline includes Hard falls, abusive trauma car accidents. Clinical signs of diaphragmatic hernia. Clinical signs are dependent on the severity of the herniation. With small tears or in cats born with a diaphragmatic hernia, there may be no discernible clinical signs. Many pet owners report mild breathing difficulties, especially when the cat is stressed, and periods of mild gastrointestinal upset. In severe or acute cases, there is often respiratory distress, an abnormal heart rhythm, muffled heart and lung sounds, and other signs of systemic shock. The abdomen may feel empty when palpated. Hello. This video is sponsored by Beemix Pets. Are you looking for high quality cat collars at an affordable cost? Check out BeemixPets.com. Use coupon code KittenLife, to get 20% off. Diagnosis. Diaphragmatic hernia often is missed during the initial assessment after trauma, so a high index of suspicion for this condition should be maintained in animals that had experienced significant trauma. Clinical findings that suggest diaphragmatic hernia include dyspnea, tachypnea, cyanosis, paradoxical breathing, and muffled heart and lung sounds. The abdomen may appear empty on palpation. Oscultation may reveal muffled heart and lung sounds on one side of the chest. Chronic findings that support a diagnosis of diaphragmatic hernia include loss of the diaphragmatic silhouette, pulmonary atolectasis, and the presence of fluid dense structures in the chest or the pericardial sac. A gastric or bowel gas pattern within the thoracic cavity or the pericardial sac confirms the diagnosis. An upper gastrointestinal study might be required to confirm the diagnosis. The megasophagus is commonly associated with a hiatal hernia. Chromatic diaphragmatic hernia occurs as a delayed presentation or failure of diagnosis after trauma. Presentation for chronic diaphragmatic hernia can occur years after the original trauma. Usually presentation is due to entrapment of a liver lobe that produces significant pleural effusion. Preoperative considerations. Immediate surgical intervention for the repair of a diaphragmatic hernia is rarely indicated. Traumatic diaphragmatic hernia is a light-threatening condition. It causes several concurrent pathophysiologic derangements. Ventilation is impaired by loss of diaphragm contraction and pluripulmonary coupling. Gas exchange is impaired by pulmonary atolectasis as well as reduced resting lung volume. Oxygen delivery is impaired by decreased cardiac output resulting from impingement of venous return. Patients may also be compromised by trauma to other abdominal organs. Acute distension of a herniated stomach will further compromise the ventilation function and cause death in few minutes. Surgical therapy of diaphragmatic hernia is primarily supportive, consisting of supplement oxygen, shock therapy, and treatment of concurrent injuries. Surgical correction should be undertaken early, usually within several hours after presentation. Delaying surgery beyond a few hours only increases the likelihood of cardiopulmonary decompensation and death. Some animals present with severe cardiopulmonary depression that will not stabilize with oxygen and other supportive therapies. In this case, surgical correction should be undertaken without delay. Prognosis The prognosis for any patient with a diaphragmatic hernia is always initially guarded. It improves if the patient has been stabilized and if the heart rhythm is normal. After surgery, the risk of a condition called re-expansion pulmonary edema may occur. A guarded prognosis must be given for at least 24s after an apparently successful surgery. The prognosis for a young kitten with a congenital diaphragmatic hernia is guarded to good, depending on the specific diaphragmatic defect and the abnormalities found during surgical correction. Treatment of diaphragmatic hernia and cats The only treatment available to cats with a diaphragmatic hernia is surgical repair, which should be performed once the cat is stable. To reach stabilization, the veterinary team may place the feline on oxygen therapy and intravenous fluids to restore hydration. If fluid on the lungs has been noted, a chest tap will likely take place to remove the crowding fluids off of the lungs and heart. The focus of the diaphragmatic hernia surgery itself entails repositioning the organs in their correct place and repairing the torn or ruptured diaphragm muscles. Recovery of diaphragmatic hernia and cats Your cat will require inpatient hospitalization following surgery in a time frame set by your veterinary care professional. Expect your feline to stay at least a day in the hospital as tubes are commonly placed in surgeries involving the chest cavity to avoid fluid accumulation. Feline management is the largest part of diaphragmatic hernia aftercare, so the doctor will likely administer pain drugs to the feline while she is in the hospital and send you home with a prescription. Once the feline is released, it is important for pet owners to restrict physical activity for a few days to prevent damage to the surgical site. Giving your cat a chance to rest will also speed up her healing time and make for a better recovery. In trauma cases, adhesions may form between the lungs and any herniated abdominal contents after approximately 7 days. These adhesions will affect the ability of the lungs to inflate properly. The longer the corrective surgery is delayed, the more complicated and dangerous it becomes. If you enjoyed this video, kindly press the like button. Also don't forget to subscribe with notifications on, so that you don't miss out on videos like this. Thank you for watching.


going. So this talk is called Five E-Commerce Trends to Implement Now. Tracy Wallace is the Editor-in-Chief at BigCommerce and the founder and CEO of Dora Sleep and a content and SEO growth consultant for B2B and B2C brands. She has over 10 years of experience in retail and e-commerce space on both technology and customer-facing side of things. Outside of BigCommerce, you can see her work on Mashable, Refinery29L.com, Timeout New York, HubSpot, and more. Yeah, thanks, though. So here's Tracy. Hi, everybody. Just another second. It is coming, I think. All right. Well, I'll let that do that. Worst comes to worst, I'll do the presentation without a presentation. As was mentioned, I am Tracy Wallace. I'm the Editor-in-Chief over at BigCommerce, which mostly just means that I research, write, and analyze, or research and analyze, and then actually write articles and thought leadership pieces on what the heck is happening in the e-commerce industry, why any of it matters, and why it's all really hard. I also am the founder and CEO, as you heard, of my own e-commerce site. It's called Doris Sleep. I sell bed pillows. I'm a co-owner in a manufacturing company that manufactures pillows and cotton that my grandfather started back in 1956. So have been kind of deep in the manufacturing world my entire life. It was my first job as a teenager pulling cotton through muggy East Texas summer machines. Other than that, I do also write for a few newsletters, which I would love to mention to all of you now, because I think they're really, really helpful to follow. So 2 p.m. is one of those. It's run by a man named Webb Smith. He talks a lot about what's happening in media, as well as e-commerce and direct-to-consumer brands in general. Lean Lux is another really good one. I do think I'm going to have to do this without anything, because the Wi-Fi's not working over there. Cool. So I know this presentation is five e-commerce trends, but I'm a little bit of an overachiever, so I actually have six e-commerce trends for all of y'all. Where are we to have the slides? I was going to walk you through some data points. We can send slides out to everybody afterwards, yes? Amazing. So I'm going to talk about the data points now, and then you can look at them afterwards. In the fall of 2018, did a consumer study where we interviewed and analyzed data from about 2,000 just regular Americans, and then another 2,000 folks in the UK and another 2,000 folks over in Australia to find out how are people actually shopping online, and what we have found is that by and large, as all of you are probably very, very well aware, people are shopping in the most omnichannel way possible, and I personally hate the word omnichannel, because one, brands like VidCommerce and a lot of technology companies use it a lot. The problem for retailers is that very few retailers necessarily have the tools or capabilities to do it incredibly well. Walmart is probably one of the only ones who's doing omnichannel decently well, but they have also spent millions and millions of dollars figuring out how to do omnichannel really well. That study ultimately also revealed, though, that not only are folks going to Facebook to hang out with their friends and then seeing your ad and then maybe over time remembering your brand and then also walking down a street and seeing your offline store, because that's becoming more and more important, they're also going to these websites and directly comparing your brand against Amazon or any other competitor out there. The goal for online retailers today is ultimately to figure out a way to convince people to buy from your site over Amazon's site. Now, there are six things that are kind of making this challenging, similar to this presentation, six things that are making this challenging. The number one is, of course, that cost of customer acquisition is rising. If any of you in here have been doing Facebook ads over the past maybe five years, you've probably noticed that as of 2018, Facebook ads have gotten a lot more expensive.  Before that, if any of you are lucky enough to be in the group of folks who were advertising well before 2018 on Facebook, there are a lot of folks making a lot of money on Facebook ads very, very quickly. As a result of the news around that, a lot of folks started investing in it and similar to Google PPC and really any acquisition channel these days, it just became incredibly expensive because competition, there's a lot more competition there. That said, right now, what we see to be working the best for folks with any or any type of customer acquisition is agencies. More and more folks are needing to hire agencies in order to lower their cost of customer acquisition or keep it honestly just pretty flat. We don't see too many brands investing additional amounts of money into Facebook advertising or into online advertising in general. Most folks are keeping it flat in general and trying to pull that additional money that they might spend there into other channels and other resources. One of those being content and commerce, which I raise your hand if you've heard the term content and commerce. I like, oh, not everybody. Okay. I had a WordPress conference. You guys, content is important. Okay. So content and commerce is becoming more and more important and that is because it is an earned channel. So what this means is content or is building out content and an SEO channel to drive earned traffic to your website. Now, that is not free traffic, right? Because you have to hire somebody or who knows how to do SEO incredibly well and there's certainly a salary there. But there is not the high cost of customer acquisition that there is on a lot of these advertising channels. So folks are beginning to invest in and not even beginning to the started happening last year and that's more and more in content and commerce strategies, right? Building out long form content, driving people to their website, trying to win at that top of funnel, get people's email addresses and push them through. What we are seeing though is that beyond that, there's a massive need for a user experience that, oh, it's so close. I see it on there. There's a massive need for a user experience that, massive need for a user experience that will convince people to come to your site over Amazon and beyond that, convince people to come to your site over your competitor sites. And one of the ways to do that or one of the best ways to do that that we are seeing right now is something called headless commerce. Anyone familiar with that, raise your hand. Amazing. So what headless commerce is, is the decoupling of a presentation layer where you can use tools like WordPress or Drupal or any other CMS and couple that in with an e-commerce back end. Now, what's annoying about e-commerce back ends is that often, or what is annoying about e-commerce is that often you have to manage PCI compliance, there's a lot of fraud, inventory issues can make it a pain in the butt, which I used to write about but now also personally know. CMS tools though are built the best, better than platforms like BigCommerce or Shopify for building out content and commerce or really building out content campaigns and growing that earned traffic channel. Cool. Awesome. So as a result of headless commerce, more and more folks are one, moving to SaaS models away from open source models and what used to be known in the e-commerce space as like more monolithic e-commerce platforms, right? So those would be e-commerce platforms on which you would do just about everything. Instead, folks are tending to move to what are known as microservice architecture platforms reinvesting their money in front end development to build massive, not massive but really beautiful, interactive, engaging online experiences to capture consumer interest and brand loyalty away from Amazon. This does not necessarily mean lowering your prices, right? It's building out a really great experience so that folks come and actually shop from you. What that means also though is that folks are pulling resources out of some of that back end work in terms of integrating. Is this it? No. Can you mirror it maybe? Awesome. Great. I'm just going to keep going. I have all this. It's just all in my head. Cool. So as a result, people are pulling their resources out of building in payment integrations or really focusing on PCI compliance. Who in here has dealt with PCI compliance and thinks it's a joyous activity? Fantastic. Cool. I think so. So people are pulling resources out of that and relying on a lot of SaaS tools to do that, right? Instead though, they are trying to build what are considered the best, I don't know, projects of your life.  How many people in here work for an e-commerce agency? Fantastic. How many people in here use an e-commerce agency? Okay. I'll have to meet up with the other agency folks in here. But in the case that you are looking for some agencies who are doing some incredible work out there, no, that does not mean go higher these agencies because I'm sure they are very expensive. But they are building out really what is considered the next generation of really fantastic e-commerce websites and e-commerce experiences. For instance, has anyone heard of Recess? It's a CBD drink that launched not too long ago. Now they have an offline store. Anyway. So those are brands or agencies like Gin Lane or Wondersauce or Red Antler, which is based in Texas. It's where I'm from, which you would have seen on my bio. Anyway. So I would very much encourage you guys to go check out what those folks are doing, what they are building out, and really work with either your agencies or your developers or even with yourself to build out not necessarily similar things, but definitely be keeping up in terms of what those folks are doing. I get excited every time. There's a small light that comes off. Anyway. Cool. Other than that, though, so we've talked through one. Cost of customer acquisition is rising. So people are trying to pool not necessarily money out but keep money pretty flat there, and instead reinvest that money in building out content and commerce opportunities and earned audiences, which is mostly through SEO. If anybody was in here earlier, there was a technical SEO section of this. When we have our question apart a little bit later, I'd be happy to answer any questions there as well, because SEO is an incredibly important part of that. Beyond that, though, it's not just about content and SEO. It's not about just getting people to your site. You actually have to have it be like a really pretty site. You need to build out quizzes for them. You need to build out anything interactive. Whoa! It doesn't have a picture, though. Okay. This is what you will learn today. Okay, cool. Oh, wait. I don't even think this is the right one. No, it's not. Cool. Okay. So this is the stuff we're going to talk through. I'll have to show you all the data and stats a little bit later. But like I said before, paid media is going to need experts because cost of acquisition is rising. It's highly likely you're going to either need to hire an agency. We're no hiring agency or find an expert in the space. Two years ago, you could have gone and hired somebody right out of college and been like, yo, dude, go figure this out and make me a million bucks. And that was legitimately possible. Not as much anymore. Facebook is becoming more and more complex and costing a bunch. I personally accidentally spend, like, it's only happened once, accidentally overspent on my Facebook ad campaign, and I'm considered an expert in the space, but 500 bucks, I got nothing for it. I would highly recommend you find experts, but don't invest all of your money in all of your resources there. Truly try to keep it as flat as possible. You want to make sure that your cost of customer acquisition is working for you. Instead, begin to reinvest and think through content and commerce. We'll go here. Begin to invest and think through content and commerce, in which SEO is a big part. I'm going to fight through some of this, because we've already talked about it. Headless commerce is becoming mainstream. Again, headless commerce is really the ability to allow your teams to focus on building out a presentation layer that is, like, wow, way better than Amazon, way better than some of your competitors, right? Allows you to build out quizzes. Allows you to, you know, do the cool interactive stuff in the background when people land there, whatever it is. Honestly, the best thing in my point of view about headless commerce is that I can stand up here and talk about quizzes or, like, it's called parallax, I think, right? That stuff in the background. But really the best thing about headless commerce is that it allows you to be as innovative as you can possibly be in terms of building out a presentation layer that's ultimately going to, one, represent your brand incredibly well, but also build a moat around your brand. A lot of people talk about building a moat around your brand in terms of offering I don't know, free shipping. It's not a moat anymore. Amazon's conquered that. Or in pricing, right? Not so much of a moat anymore. What is a moat, what the data is showing can actually work, especially with millennials and Gen Z buyers, but more so with older generations as well, is actually providing a really cool online experience. And headless commerce is the best way to do it because CMSs have the best tools and the best platforms in order to do it. But, of course, online is not the only place where any of this matters. So as I spoke about earlier, and if this is the presentation I remember, we'll have the data in a little bit to back it up. People are shopping in the most omnichannel way that they have ever shopped before. Offline is a massive part of that experience. What you are beginning to see right now are brands like Shinola launch hotels. Has anyone been to a Shinola hotel? Great, me either. I really want to go. But I hear that in the Shinola hotel not only do they have the watches in there, but also one of the big kind of points for Shinola, one of the reasons that you buy from them. That's because they're all American made and not just American made. They're made in Detroit. Yep, thank you. Fantastic. They're made in Detroit. So all items in their hotel, they're very, very proud of this, are made in America. The vast majority of them in Detroit. It's something that it's just part of that offline extension of their online brand. You also see brands like Sweetgreen throwing events, right? They aren't the only ones throwing events. Check out Recess. They just launched an offline experience. I wish that like when I was making this, Recess had done that so I could show you images of it. Like I said, Recess is a like CBD drink, a new CBD drink, kind of like LeCroy, but CBD in it. They've launched an offline experience, not just for the individual drinks for people to come in and like, hey, you know, drink them, I guess. But truly the entire place, I think they have masseuse in there. It's all about like chilling out, getting over your anxiety, right? And also it's like all neon, which looks really cool. Or you're going to see a lot of people bringing malls back. Anybody in here like believe in malls? I do. I think they're coming back. They're going to come back so hard. So there's one in Dallas called Neighborhood Goods in which Neighborhood Goods is pulling in what are known as DNVB brands. That's digitally native vertical brands. It's like a big fancy word for like Casper or Warby Parker, right? So probably all the brands that like you really love and or admire, but don't necessarily have physical presences, though I know Warby Parker does now. So Neighborhood Goods is pulling all of those in and not only are they just pulling these brands in like Neundee's or Andy Swim or all these brands that you could buy online but can't like touch in person, but they're also offering alcohol as your shop. They're doing events every night for entrepreneurs or for college students or to help you like get back in the workforce, whatever it is. And they're killing it. They aren't the only ones doing this by the way. This one's in Dallas, Texas. New York City has one. I believe there's one opening in Chicago. I'm also pretty sure like really hope because I'm like 90s kid and really want malls to come back that all of the malls of the past really begin to look at this model and start doing very, very similar things. They have the square footage to do it. So building offline experiences on top of your online experience, your headless commerce experience again is your online one, but you need to build something offline. And all of you are probably thinking holy heck, this is a lot of freaking work. How am I going to make all of this happen? AI is how you're going to make it all happen. So AI tools are becoming better. I think it's the right word to use there. Particularly in reference to chat bots. So you can often with enough pre-planning build out decision trees for customer service that can ultimately map one, can answer people's most commonly asked questions. And then two, in the case they have a brand new question, can map people over to your, I don't know, phone. So you can text them back or you can have a pretty holistic, I think re-amaze is a really good tool for like a holistic view of all of your customer service requests. And you can just like go through an answer no matter where they actually submitted the request. So tools like that are ultimately going to help all of us do all of this work better because as we know, there's no job shortage in the United States, by any means. It's hard to find extra people and also retailers are cash strapped. Cost of customer acquisition is high.  We're doing them because we need to do them in order to win more customers. What's also really fun is that the retail workforce is changing. So for the first time ever, four generations of human beings are in the workforce at the same time. Y'all, that's so cool. And it's cool because there are skills that millennials, as like one of those four, don't have that other generations do have in particular in regards to offline experiences. Anybody in here fly Southwest? Southwest all the way. Great. In December, their Southwest magazine, I think it was December, had, I can't remember the name of the man on the cover, but he used to work for Airbnb. He came out of retirement to go work for Airbnb and back in the, I believe it was the 1960s or 70s, he had launched a line of boutique hotels all across the United States, most popular in LA and San Francisco that were relatively inexpensive. And he got a bunch of celebrities to stay there. He got a bunch of regular folks to stay there and was well known for all of his work. Went into retirement, was a generally happy guy until Airbnb called him up and was like, look, we know in order to compete with hotels in order to compete with home away in order to compete in this industry that we have to do offline better and we can't find anybody who knows how to do that. Would you come work for us? Then he did. I think he went and worked like part time for a year and then was there full time for two years. He now lives in like Baja California and runs an entire center for people who are coming out of retirement to like go and help all of these people, figure out how to do offline launches, essentially. But that is a huge area that we know is becoming more and more important. Millennials, which I guess are kind of the like one they're talked about all the time. I guess they're not the base of the workforce. I don't know what I'm trying to say. But millennials are not incredibly great at offline experiences. They are good at cost of customer acquisition. They can be good at Facebook advertising. This kind of work, though, not something that is an inherent skill, but this is an inherent skill across a bunch of other generations. Gen Z is also going to be really, really good at this data showing that Gen Z likes to shop offline a whole lot more than they like to shop online. I'm not Gen Z, but that's also true for me. Here's the data. Cool. So as I mentioned before, the path to purchase is way more omni-channel than it ever has been. So this is our kind of global study. So this combines the US, the UK, and Australia all together. But as you can see, people are shopping across the board. Now Snapchat and Instagram are pretty low over there. I don't know how like much Snapchat will necessarily grow. I do think Instagram is going to grow a whole lot. Keep in mind that a lot of Gen Zers are below 18 years old right now and we can't legally survey them. So it was a pretty small survey sample for them. But yeah, so Amazon is really huge. The second largest one is a physical store and behind that is the online store where you'll see here in a second those that people are making considerations across the board. This is particular to Gen Z, but it's a pretty similar story for all of the generations in terms of what is actually influencing you to make a purchase, right? So you see something on social media. You try to price match it. You read a review somewhere. You see the brand on Amazon, which you're probably doing when you're trying to price match. And then maybe you go to the brand's website. Does anybody remember like five years ago, Google put out this blog post about like micro moments or like micro touches? I don't see anybody. Okay, a couple people nodding. Fantastic. So that entire article was about the changing world and how Twitter can now be a point where somebody can like see a tweet and like then go by from your store, right? And everyone's like, oh, this is monumentous. Like they could never put something out like that right now. Like there is no clear path for absolutely anybody, right? People are one on their ad platforms or on Facebook as an ad platform, right? They're on Facebook all the time. They understand Amazon incredibly well. Parents in particular shot more on Amazon than just about anybody else, especially parents of young children, likely because it's just easier, right? You can go there and you can purchase all of your items at once. And then you see millennials and younger folks as well as older generations, ones older than that young parenting age buying on branded websites. What's super interesting though is that the top reasons why people prefer to shop on Amazon versus why they buy in store aren't all that different, right? So convenience, prices, ease of shipping, or why people like to shop on Amazon. Convenience and speed. A couple reasons why people like to shop in store. And then why are consumers buying online? It's brand reputation and it's loyalty and rewards programs. Brand reputation goes back to that headless commerce point, right? It's not just about people hearing about you. It's not just about having a great social media presence or whatever it is. It's also about really impressing people when they come to your website so that they remember you. I mean just think about how often you guys are going to websites all the time. I mean I have to take like screenshots of stuff that I like in order to remember to go back and then that hardly even happens. Except for recess. Clearly I remember that one. Their website's really good. Yeah and then also the ability to try items on in store is 3x more influential than other in store purchase considerations. I've been working in e-commerce for 10 years y'all and I still prefer to shop in store. Anybody else prefer to shop in store? Yeah. It's easier. I like to go to Dillard's. There's no lines there. Cool. Payment options matter. So these numbers over here are what our survey respondents said that they are well the most our survey respondents said that they are willing to pay for an online item. You see the United States is a little bit higher. If you're selling products over this price point you are 100% going to need some financing options to help convince people to buy items from you, right? So you can think of that in terms of furniture, some mattresses I think. Appliances, appliance parts. So definitely consider financing, which is becoming more and more popular. Also there's a lot of financing tools out there that will pay you the full price and then they just take on the actual like job of following up with people. Cool. Now this one's really fun. Everyone's like aware of what's going on in the media industry, right?  Who else? HuffPo. It's not a pretty world over there by any means, nor has it been for a while. Anybody in here read The Statuary? It's another one. Everyone's definitely great. Anyway, they published a really great post not too long ago when the Buzzfeed layoffs happened, essentially saying that what is happening in the media industry, what the biggest problem is, is not that they're necessarily publishing like, you know, the listicles or bogus headlines or fake news or whatever. It's more so that they no longer own their data. Years ago it was advertisers would go to a publisher because that publisher had all rights to an audience and a pretty targeted audience.  It's no longer the case, right? Facebook and Google have a lot better targeting for a lot cheaper. Why would you ever go to the publishers, right? What they have is a problem about owning their own data because Facebook and Google own, and Amazon, and Walmart kind of, own all of the data or a lot of it. So it is incredibly important that your brand begin to build out ways to attract, to get your own first party data. This isn't just about the data about folks coming to your website. It is also about building email lists and then making sure that you are being, you know, honest and forthright with that data. Now, there are some challenges, right? You have GDPR over in the UK. I think California just passed something not too long ago. What's real fun over here is that 7 out of 10 consumers say they would opt out of giving retailers their data if they could, but over in the UK where they can actually do that, only 23% have done so. So consumers are not, I guess the burden falls on them at that point in time. Also, we broke it down over here in terms of what actually encourages people to actually share their data for Gen Z. It's free shipping, millennials, product discounts, Gen X, product discounts, and for baby boomers and seniors. Figure out something. Cool. I talked about this a little bit earlier in terms of just like the history of e-commerce in terms of technology. The technology and the tech stock that you use are really, really important because one, some of them can be really expensive. And if you're paying a lot for customer acquisition, you need them to be not as expensive. Two, it's important because you want to build out really, really great online experiences and not every platform is going to let you do that, right? Like I mentioned before, CMS systems like WordPress are actually the best place to build them.  So historically, monoliths were the best way to go. They were pretty much the only way to go.  That's when you started to have a core commerce product where it would like ERPs and CRMs and even CMSs beginning to plug in. And what you're seeing now is more of a headless commerce move, right? Where you were using APIs and microservice architecture to ultimately drive people not just to your site, but to connect your entire e-commerce ecosystem. What this system allows you to do is if you don't like some part of your website, you can just unplug it and plug something else in, right? So like, I think the best way headless commerce has been explained to me was if you were driving a car and you get a flat tire, on one of these, on the core commerce or the monolith side, you have to replace literally the entire car to fix the tire. On headless commerce, you can just go fix the tire. It's not a big deal. You just go do it. A few other things that headless commerce allows you to do, build out content-driven websites, experience-driven websites. It also allows you to do multi-store or launch internationally really, really easily. I got 10 minutes and I'm almost done. Cool. So a couple of use cases. I will send out the updated deck to you guys after this because I updated this with The New York Times. The New York Times is doing content and commerce incredibly well.  The Daily Dot is another good example though, using content as a way to get people into your commerce funnel without commerce actually getting in the way, right? So you can focus your core business on publishing high-quality content, then retarget folks back or link over to a merchandise section where it makes sense. Experience-driven. So anyone in here like Ginny's Ice Cream? Yeah, this is real good, y'all. Also, I don't know if y'all know, but you can buy like in the middle of the Texas summer, I'm from Texas, you can buy a like box of Ginny's Ice Cream and it will ship to you in August when it's 110 degrees in Austin in dry ice. It's real cool. Yeah, you should do it. Clearly, based on their shipping experience, Ginny's is an experience-driven brand.  This is a still screenshot, but on their website, all of those little like spoons are changing different flavors, like everything's moving. It is a cool experience. They are using headless commerce to build and drive, so they're using WordPress as their front end to drive a really cool experience that people get excited about and also really makes you want Ginny's Ice Cream. Dolce and Gabana is another really great brand following a very similar strategy. Now, on their end, clearly, that's more of a luxury model, but all of the different textures and the photos really trying to, you know, impress you. Over on the B2B side, you see folks doing the same thing. This one up here is GE. Again, this is a still screenshot, but if you were to go to that website, this entire thing moves. It starts out with a train coming at you and then it turns and the whole thing comes off. They're using WordPress on the front end to make that happen and then using an e-commerce system on the back end to actually allow you to check out while managing fraud, PCI compliance, all of that fun jazz. Also, headless commerce and your e-commerce technology and journal needs to be able to scale with you, right? Like, best case scenario, you grow like crazy. And the last thing you want is to be stuck on a platform that just doesn't make sense for you. So you see BarkBox and Calyx flowers here, both really great examples of using WordPress as a front end and e-commerce platform is back and this is how you know it was not the ready presentation. Anyway, so recap here real quick because I only have a few extra minutes and then I do want to allow y'all to ask questions. Recap, though, is one, you are not alone in feeling like cost of customer acquisition is rising and like Facebook advertising isn't working as well for you anymore. It is not. What you should do is begin focusing more on content and SEO, which means you need to be focusing on back linking, building out really cool content, adding in quizzes, right? At this point in time, I'm already beginning to talk about UX on your website. So begin thinking about how you can use your WordPress front end to build out a crazy cool website that your competitors cannot easily replicate and that's going to give people a reason to come shop from your brand. That's it. How much time we have for questions? Seven minutes. Any questions? Yes. Yeah. In ad, I mean Facebook. Are you retargeting folks who are landing on your content? Awesome. Yeah. It's a good question.  I'm going to like shift your question a little bit outside of paying for ad cost. What I see working really well in that case is partnerships. Folks using partnerships to one, get a bunch of backlinks, but also using organic posts on Facebook, on Twitter, on Instagram to drive folks to those content pieces again with a larger audience, right? So if you already have your content built out, you can like, you know, that's BAU, right? It's just like humming along. Now go out and find yourself some partners who are not competitive to you, but complimentary to you and start building out a partnership program that can push more and more people over to that organ or over to those pages. Okay. Yep. Yes. Kind of like the mall in Texas. Are you guys selling stuff online or are you just wanting to get people to like register online and come in? Okay. Awesome. So what? Oh, yes. I can repeat the question. Sorry, everybody. The question is we have a co-working space. We need we need or want to drive more folks online to that space to sign up and register for it and then actually come in similar to what that mall is doing. What that mall has begun doing is publishing a bunch of content, interviews with those founders for you guys, what I would focus on is publishing content around not necessarily co-working, but like business best best practices, right? How to actually be be effective and productive.  You can start working with a lot of them in terms of affiliate relationships to push a bunch of traffic back over to you. Is that helpful? Okay. Cool. Sure. So I don't know a whole lot about voice. I also haven't seen it be incredibly popular or something that's incredibly used. Yeah. The couple things that I do know is that separate from kind of how people search on Google, which tends to be kind of shorter keywords, people on voice are like literally giving you sentences. They are like, I need roses for my boyfriend for Valentine's Day and I don't want them to be red and maybe white and maybe like right like they're long, right? So a lot of folks are seeing a lot of success with or not a lot, some success with voice commerce because it's still relatively new with the longer tail keyword searches, right? Which is great and helpful because that often means the folks who are often ranking for the longer tail searches aren't the like big Nordstrom brands of the world, right? They're the smaller guys. Also they'll keep in mind the brands who own voice commerce have their own e-commerce stores, Amazon in particular, and they aren't going to put their products ahead of that. Yes. Can you give me an example? Right, right, right. And that's where you see GDPR and some of the laws in California beginning to come in. You know, it's interesting. I read an article the other day and somebody in here might know a little bit more than me on this, but that Facebook's Pixel is on something like 500,000 websites. Like they are literally following you absolutely everywhere you go on the web. Even my site, I like just launched my site like not long ago, but because I'm connected to Facebook Shop, there's a Facebook Pixel over on my website. So when someone goes to Facebook and then comes to my site, Facebook's gathering that data, right? There is a lot of concern about that. I don't know if I can talk in particular about the pushback or what's going to happen. I think what is really important and goes back to that own your data slide is you need to build a personal relationship with your own customers. You need to get their email addresses. You need to talk to them effectively, right? In order one, that means you need to make sure that your email open rates are high, that you are of interest to them. I also found out the other day, y'all might know this as well, that if you put on Facebook or Instagram, like reply in the comments, Facebook and Instagram, we're going to start like dinging you so that your posts don't show up as often. Apparently, they put that into the terms of service this time last year. Just great to know. That wasn't helpful. I'm so sorry. I don't know the answer to that. Yeah. Yeah. How many people in here have studied psychology or know too much about psychology? Yeah. A few people. Great. Most marketers should. That is a psychological tool, right? I doubt those people have actually purchased those things when they said that you've done it. Yeah. Instead, it's a FOMO tool, right? It's, oh, somebody bought this. Oh, it's almost out. Oh, this is discounted. That stuff works. Like if you can't, yeah, yeah. It's social proof. It's reinforcing to people that the money that they're spending is worth spending. It works.  I don't know how long those things will continue to go on, but it is part of just a psychological trigger within all of our brains that make us think, oh, somebody else bought that. Crap, I better do it too before they're out. One minute. One last question if there is one. Oh, no, wait. Say again. Oh, okay. With my own store? Driving traffic. So I am a content marketer by trade and have been doing that for a really long time, particularly for the e-commerce industry. And I'm like everybody else needing to figure out how to drive additional traffic, how to make sure that my technical SEO is as fantastic as it can be. I had a long conversation about schema the other day and I was like, sure, I don't know enough about schema. So I need to start implementing that kind of stuff. So for me, it's publishing more content to drive more top of funnel traffic. But at that point in time, as soon as I start doing that, I'm going to need to push those people down into the middle of the funnel and the bottom of the funnel, which hopefully when I'm driving more traffic, I can deal with those problems. Retention right now is also a really big issue which goes back to owning your own data. There are some new tools out there like retention, rocket, smile.o, there's a few of them out there that are helping with retention in terms of, okay, now that I have your information, how do I engage with you in a way that doesn't seem intrusive, but also gets you to pay attention. So retention rocket, for instance, captures email SMS at checkout so that when packages start to ship, you're text messaging them that the packages have shipped. And then after that, folks seem to like when you let them know that you've released new products, right? How long will that be effective? Who knows? But it's effective now. Okay. Cool. Thanks, y'all. Thanks for dealing, like, hanging on.


How are we? Confident? No not really. Why? I haven't played in a while so we'll see how we get on. What do you think to your teammates? I'm looking forward to watching Young Kez. I think Jake's got a bit and Harry I'm expecting good things as well. Harry? Young Kez? It's going to be emotional. It's going to be special. It's like something you've never seen before I'd say. We're all very excited. I'm barely at the play golf. I'm just more at to watch this guy. I'm surprised it's not got more media coverage than it has. You can expect the lights to sky. The national press should really be on this. Happy girl. Keen, these boys are doing a lot of talking. They're doing the business. Making me debut here today. Looking forward to it with the lads. I'm looking forward to it but it's nice to be here running. Why can't you see you're looking forward to it? I was playing around with him. He hadn't hit a ball since he was a pavie. You've chosen one of your teammates' wives there have you not? Of course we have. He plays off two doesn't he? He tells a bit about play. He plays off two so he speaks for himself doesn't he? I'm getting big duped by other lads. Confident? No. Not been playing enough. But off two. No chance. Feeling the pressure as well. Glad to give him me. Glad to big him me up. You've got Kells on your team as well though. That'll sort me out. Who's favorites if you're not? We've got to be favorites with quite a year. We're worth two. Richie Small would come with all the gear in that. Come with a range finder so. That's actually. Yeah. He's taking it serious. As long as you beat Staff here. I don't know. Gaffa loves it. Gaffa loves golf. We're not in trouble man. All right. A dress like that you've got to have a bit on you. Come on. A dress like what? Dale with all his gear on. Kept him dinner like that. He's taking that real serious. You're going to be looking for the cameras once you sink all your shots? You saw what I did on last pre-season didn't you? That was on camera. Set the standard now. If we can put a 30 yard putter again. It's not too bad is it? All the best boys. The best boys. The thing you're up. Beautiful. Yeah. All flimsy with the golf course. Fabi's had some. Woof! Woof! Reese. Centsy wood. Nah. I'm just saying my thoughts to it. Jake's got a day off media duties today. Happy to get a clubbing man on a microphone today. I just want to reiterate what he's just saying. I think today is all about Kers. Get him on the golf course. We're out looking for to see what he's got. Are we ready to tee off? Yeah we're ready. I'll be honest then boys are in a dangerous position. You can't big him up like this. No he's going last. We're building it up. You happy with that Kers? I'm happy with that. I'm just happy to be here. But he's confident? Nah. Not at all. Well aye! No I'm not really. We'll see. See after this first hole. Why are you not confident? And he's even worse. I'm no good me at this like.  You've had a bit of pressure putting your shoulders already. How do you feel about that? I'd say we'll have to see after this first tee. Get a bit of a pal, we might win. Team name? Car school. Car school yeah. Physicist? Viano. Viano. Vido. Come on. Team North East. That's us then. Ripping for the Mackams. Excuse me. Get out. All the best boys. Thank you. Watch. He's looking swollen. Created. Created. You said late night workouts. Late night workouts. That's why I do them. 50 press-ups or something. 80 tee's. I'm happy. You know. OK. Trousers down if you don't beat the ladies. 80's one with trout. We got it. Where's the ladies' tee's? The Reds. The Reds.  I'll tell you what. They could be around your uncles in a second. I think they're down, mate. I'll start loosening that belt. Oh, put a commentary. Damien Dunn. Got Easty stepping up here. He's been very confident all morning. Got the driver out as well. Not sure about his long socks. 10 lines for fun. Good swing though. Children's clubs today for Easty. Oh, and that's a lost ball. That is a lost ball. You don't like seeing that. We let them have a mulligan on that one. Anyway, onto more important matters. We have Kean Herrett stepping up now. He wants the big stick. Barships are out. He's feeling very confident. In the hot hole, mate. Oh, wait. No good. Where did that go, mate? It's like straight over the trees on the right, but like, no, it's in play. It's in play, and it's massive as well. Oh, good. Here we are. I've arrived. You like that, didn't you?


Hello friends, welcome to the session I am Malka. We are going to discuss real numbers. Our given question is without actually performing the long division state whether the following rational numbers will have a terminating decimal expansion or a non-terminating repeating decimal expansion. Our given rational number is 6 upon 15. So let's start with the solution. Let X be a rational number which is equal to 6 upon 15. Now we can express 6 upon 15 to its lowest term. So X can also be written as 2 upon 5. We see that here Q is 5 which is of the form 2 to the power n and 5 to the power m. This implies that the given rational number X has a terminating decimal expansion. Hope you understood this solution and enjoyed the session. Goodbye and take care.


The degree to which wildfire activity in Australia is affected by climate change is not well quantified. Here, the authors show that the frequency of forest fires and the area burned have increased significantly over recent decades, mainly due to an increase in dangerous fire weather conditions through warmer temperature and circulation changes. This article was authored by Joseph G. Cannadale, C.P. Mick, Maya, Gary D. Cook, and others.


Good morning, Hank. It's Tuesday. I woke up in London a little bit jet lagged. Alright, let's go. The east end was also sleepy. Tattoo parlors shuttered. The streets almost empty. On the walk to the tube, there was lots of graffiti to enjoy. I made it to the station, stood on the right for a very fast escalator ride, which turned out to be timed perfectly because there was the train, and then, boom, we were in Trafalgar Square. There, we found lots of tourists and statues of kings and dandy lions and fashion models, as well as this extraordinarily phallic thumbs-up sculpture. Mark was also filming all of this for the art assignment, by the way, so soon there will be an Art Trip London video that'll be like this one, except much better. Headed over to the National Portrait Gallery, where I saw Queen Elizabeth Cardinal Wolsey, Thomas Kramner, and many other people who didn't want you to know they had necks. I was really impressed by the museum, and I found myself thinking that while portraits are, of course, artworks, they're also historical artifacts. Like, even now, with images so easy to take and store, the pictures we hold on to tell us something about who and what mattered to us. Got a bit to eat, then walked for a while, and started playing a game called Fancy Clock Has the Time Wrong. Eight minutes slow, four minutes fast, not even close. We then made our way to the Royal Academy of the Arts, where an abstract expressionist show was brilliant, and also quite crowded. We then walked past Cupid, and Shakespeare getting crapped on by a pigeon to the Somerset House, which, as London real estate goes, seems like a pretty nice house, aside from the army of spoons in the courtyard. We saw an astonishing number of masterpieces there, including this Sera painting and this Cézanne landscape, where you can start to see painting move toward abstraction. There was a very early Picasso, and this famous painting by Degas made around the Prussian siege of Paris in 1871. Degas paid the model with a single hunk of meat, which according to the wall label, she fell upon and devoured raw. There was also Renoir and Pizarro, Van Gogh, and Manet, Fancy Clocks telling the wrong time a queen with her puppy, and this painting by Goya, featuring the first recorded incidents of man-spreading. After we left, I caught some drowsies. London is lousy with drowsies and masterpieces. Later that afternoon, we took the subway to a gallery, featuring this work from the Brazilian artist Ligia Papi. The lines in this room, made by Silver Thread, appear and disappear as you walk around them, and it's beautiful in a way the camera can't capture. The lines float and intertwine, responding to the light, and also to you. The artist, Ad Reinhard, once described his paintings as unmarketable, unfotographable, and unreproducible. And that's how I felt in this room. I can't explain it to you and I can't show it to you because it's unreproducible. These days our experiences almost don't feel real if you can't photograph them. At times it feels like documenting a meaningful experience is more important than having the experience. It's like pics or it didn't happen has actually become true. And even more weirdly, it feels to me sometimes like maybe we do things for the pic, like our choices are based on how well our lives will photograph rather than how those lives actually make us feel. Like to use a tangential example, it's hard for me to know if I love this famous Van Gogh self-portrait, or if I just feel excited seeing it in so-called real life after having seen so many photographs and reproductions of it. I guess I was thinking that looking at something isn't quite the same thing as looking at it through a lens. Of course these aren't entirely new questions. For one thing, this installation was first made in 1977, but I think what I love so much about it is that you couldn't look at it through a lens. You had to be there. So after a while, I put down my camera, and I was just there. Hank, I'll see you on Friday.


Good morning, John. Welcome to 2021. When you asked for you, you walked us through what you thought 2020 was going to be like a year ago and how you feel like you did and I just, I have to just blow you out of the water right now. I am way, way far ahead of you because John, when I was 10 in 1990, I wrote an essay called What I Think Life Will Be Like in the Year 2020 and I would like to read it to you and then we're going to go over my historical timeline of what I think is going to happen every year from 1990 to the year 2020. I have been waiting for this moment for a long time. This is reason enough to have become a video blogger, John. I think life in 2020 will be really neat. I think there will be cures for almost every illness and people will be 200 years old. There's a bit of a math problem here. If the oldest person on earth in 1990 was 110 years old, they can only be 140. That's as old as they can be in 2020 unless we're like bringing people back to life. There will also be alien races that have brought new technologies to earth. Maybe we'll even find ways to make the, oh, make the dead alive again. Okay, so never mind. So there will be no more extinct animals. Okay, that was a twist. I didn't expect that. Actually, we kind of have figured out a little bit of de-extinction work. Basically, I think life in 2020 will be cool. Okay, but John, I know what you're really curious about. My year by year timeline of what's going to happen. Oh God, this actually starts in 1980. So I did 10 years of stuff that actually happened. Like cool man Steve McQueen dies of cancer. Who is that? Steve McQueen? So the first thing I have, 1991 Iraq releases hostages. This actually happened in 1990, but in December, so I was close. 1992, way of living in space invented. The ISS launched in 1998, so not too far off. 1993, peace in the Middle East. Shoot. First community on the moon. We have not got there yet. 1995, electric cars. The GM EV1 was released in 1996. I'm not bragging, but I'm bragging. Follow quickly in 1996 by Go To Mars. So unless we're talking about the Pathfinder Mission, which was in 1997, no. 1998, 100 television stations without a satellite. This was what I was worried about. 1999, not an election year, but we did get that year 2000 cure for cancer. I'm sure that all cancer was cured in the year 2000. There's just turns out there's a lot of cancers little Hank, I'm sorry. 2002, only three years after the first black president, we have the first woman president. So something hinky happened here. 2004, true ghost discovered. That didn't happen. 2008, oil line breaks, many animals suffer. Now I just had to point that one out because the Deepwater Horizon was 2010. So that was kind of close. I'm sure there was also an oil spill in 2008. 2009, rain forest lost forever. So I thought life was gonna be pretty cool in 2020, but I thought all the rain forests were gonna be gone. So that's a win. 2011, I'm not making this up. Bert Reynolds dies of heart condition. Bert Reynolds died of cardiac arrest in 2018. I don't know what to say. I'm not right, but I'm not that wrong. 2012, superior fish beings. I don't know what they do, but they are there. They exist. 2016, thousands of aliens come in peace. We're still holding on hope for that. And what was my prediction for the year 2020, John? What was it? Well, I can tell you right now I got it wrong, but I had every chance of getting it right. Garfield turns 80. Like, why didn't I just look at when Garfield was born and then do the math? No, Garfield has not turned 80 this year. Garfield turned 42 years old this year. I could have just looked it up. And now, John, we are headed into the great unknown, the time beyond 2020. Thank you for making stuff with me, and I'll see you on Tuesday.