I'm Rusty Komori, and this is Beyond the Lines. We are broadcasting live from the beautiful Think Tech Hawaii TV studio in the Pioneer Plaza in downtown Honolulu. This show is based on my book, which is also titled Beyond the Lines, and it's about creating a superior culture of excellence, leadership, and finding greatness. Today's special guest is Guy Hagi. He is the very popular weather anchor on Hawaii News Now, and today we are going Beyond Weather. Hey, Guy. Hi, Rusty. Great seeing you the other night at the Guns N' Roses concert.  It was crazy. It was crazy. Yeah. And, Guy, a lot of people know you, but they don't know you, and I want everyone to get to know you today. Uh-oh. Let's start from the beginning. Where did you grow up, and what schools did you attempt? I grew up in Lower Nuanu, near Liliha Bakery. So I know that menu back to front, mahalo to the new owners of Liliha Bakery. They've really done a good job with changing that thing. But I grew up there. I went to Lanakila. I walked to Lanakila. I walked to Kuanakua Middle, and they caught the bus to McKinley until I graduated. Wow. And then what kind of sports did you play? So early on was everything, right? Football, baseball, basketball. I was decent in all of them, never stellar in any of them. And then just about, just at the end of middle school, which was intermediate school for us, somebody turned us on to surfing, and we haven't turned back since. Wow. And then what college did you end up attending? So I went to UH for a little bit. I went to HPU, but it was HPC back then. I never graduated though, because I got a pretty decent job in the short-sightedness of youth, went after the money and the fun of the job, and thinking, I'm going to get back to college. I'm going to get back. So it's one of my great regrets, but I never did finish. So what job was it? It was a sales rep in the surf industry. Perfect. So it was exciting at that time, right? The surf industry was growing. It was booming.  You're talking about the best shapers, the surf stars, the latest equipment, and I got to be a part of that. So that's why it was very exciting. So I thought, of course I'm going to put off college for a little while to do this.  That's amazing. And then your wife, Kim, Janala, she was a fantastic weather TV news anchor, not weather, but my main anchor. Right. Well, I think people quickly found out about Kim is that she had a background in news. And weather was just a way to get her onto that. She kind of stumbled onto doing the weather. She graduated from UT University of Texas at Austin, so she's a longhorn. And she graduated in a four-year program in three years. She's one of those, right? And then so she was a journalist in Texas, Arizona, San Francisco, Florida, and then came to Hawaii on a short-term thing. And then ended up staying. Yeah. She was phenomenal as a TV news anchor. And you guys have two kids? So we have two kids, Luke and Alia, junior and sophomore now, 15 and 16 years old. Yeah. And it's tough chasing them.  And how old are they? So Luke is 16, and Alia's just made 15. So they were a year and a half apart. We didn't waste any time. But it's challenging and fun and exciting all at the same time. Playing with teenagers is exactly what they tell you. It can be the greatest thing ever. It can be the worst, halacious experience ever as well, depending on the time of the day and the time of the month. And then obviously your passion is surfing. Yeah. It has been since we started. And I tell everybody that surfing is unlike any other sport. It's more obsessive than anything.  But I don't think there was ever a tennis court that you went, man, I got to be at the tennis court at 10 in the morning when the conditions are just right. And it's so fleeting that the waves are good. Everything's got to come together in nature. And when they do, you have that pull of nature that fishermen know, that mountain climbers know, that snowboarders know.  And had I not gone to McKinley, I probably would have been a better student. Because McKinley's so close to the ocean, right? Like we figured that we catch a wave before class, catch a couple. And the waves are so good going, and we'll go back at lunch. We'll be okay. We'll be okay. And then at lunch, it's like, we better go. No, no, no. Just a couple more. A couple more. And then we'll go back after lunch. So there are too many days after that. And my parents know this now, but they didn't know. But yeah, we should have been in school. But the call of the ocean was just too big. And then now it's affected my kids. But it's easier because we have a little more control over where they go. Because I know the tricks about getting out there. So guy, out of all those years that you've been in the water surfing, how many sharks have you seen?  I can't say I saw anything really big or really dangerous. But I also saw a, I think probably a 15 foot shark that Peridane caught outside of Hollywood. And I was in the water earlier that day surfing. And to see something that big, you and I could join hands and we couldn't go around the shark. Okay. To think that that thing's swimming under you and you don't see it is more a more unsettling feeling. But seeing a shark, when you see them, they're like dogs, they're curious dogs, right? It's the ones you don't see.  It's not a big thing except for, I think, parts of Maui. It's been rather scary for the last couple years. And then we've had attacks, obviously, up on our North Shore as well. So it's something we're always aware of. But I don't think it detracts us from surfing at any one particular time now. And then, you know, early in your career, you did surf reports on radio. How did that happen? That lasted a long time. I was a teenager working at Town and Country. My first surf job was working as a little stock guy, you know, doing with t-shirts and shorts and leashes and boards and stuff. And then they had professional surfers there on staff that they would sponsor. And it was their responsibility to do the surf report. But when you got to do a surf report every morning, seven days a week, 7 a.m. in the morning, the professional surf guys got other priorities, let's say. So they couldn't get... So Craig said, hey, guy, you know what?  So why don't you do the surf report? It was a big gas, it's 18 years old, to have your name on the radio, right? That was a big charge, right? So that was incentive enough. And then later on it turned into a little business when the radio station said, we want to sell the surf report. So instead of giving it to Town and Country, guy, how about we have you do it, we'll pay you to do this. So it ended up a little bit of a side business. I wouldn't say that it was a job per se because it was a whole lot of fun gathering surf information and recording a little 40-second surf report and putting it out for everybody to hear. And there's only a couple guys doing it at the time. And I think that helped to establish the brand if there is such a thing. So everybody kind of was familiar with my name. Now how did you get your start into TV? So that was all, you know how they say luck is an opportunity, it meets preparedness, right? So that all happened. I was doing surf reports for the better part of 15 years by then. And Dan Cook was the first guy that Cahit and I hired when they started a news production away from Cahit and El. So that started everything to affect. Sherry Schema who was their weekend anchor had to weekend weather, had to do their main weather so they needed a weekend weather person. And the word came about today, let's just try that guy, he's got a good identity, he can bring us a new demographic, the surf guys that don't watch the news. So we brought him in. So I was hired there but they couldn't put me on payroll because they had just been bought. So then Dan Cook said, they hired you but they can't come over to us and we got a spot for you. So that's how it all started. And then you have an interesting story about when you actually first started at KGMB. Yeah, because I was going to move from KHNL to KGMB and before, and Kim was already there and Kim said, you know what, before you start, let's go on this vacation. So let's go to New York. So we went to New York and brought my parents along. And it was a wonderful trip, we go top of the World Trade Center, we come back home and we wake up the morning of September 11th, 2001. We had just landed the night before. So we got Kim turns on the TV, all hell's breaking loose. She goes, we're being attacked. We got to get to the new station now. And this is my first day that I'm supposed to start. So she develops the pictures because back then you had to develop the pictures. She develops the pictures of us atop the World Trade Center, brings it up to work and they go, okay, now here's Guy Hagi with the weather. None of this fanfare, the lay, the beautiful welcome, none of that. Was all of this, here we go, just do the weather for 30 seconds, we're going to get right back to the coverage of the bombing, the attack. And that's how we started. That was my first day on KGMB and I've been there ever since, since September 11th, 2001. And then, you know, on Hawaii News now, I mean you're such a popular weather anchor for Hawaii News now, what is it about your job now that you absolutely love? I've been doing it for a long time, right? I love the weather and the weather conditions that we get to report on. I have a little tagline, somebody said I should trademark it. I went to it, I don't know, but anyway, the line is the best weather on the planet. I really feel that that's what we deal with on a day-to-day basis, the best weather on the planet. I've traveled around, not, you know, a lot of places, but I went to enough places to know that day in, day out we have the best spot, right, in terms of surf, in terms of temperature and all that. So I love that part about the job that I get to report on that and nine times out of ten it's happy weather, right? I'm a happy guy. You know that now. Yeah, totally. And I always look at the positive side. So I like that. And then the other part, the people I get to meet. I mean just the people I work with are incredible, right? The staff from, from the guy you don't see to Blurk-Rick Blangearty, everybody's awesome to work with. And the people that walk in the studio, just on Saturday, my friend, Max Holloway won the, won the championship again, right? And I got to meet Max, got to hang with him, talk to him. And guys like that, Zeke Loud just won the World Cup at Sunset Beach against the best surfers in the world. I've known that kid thanks to the news like, like that. So, and that in the governors and the politicians I get to meet. So, so that's got to be the best part of my job. It's not a day in, day out thing, but on the occasion that I get, you know, to meet these people, it's really, really a very powerful thing. And on tonight's Magnum PI episode two. Yeah, there's a recognizable face I think. It might be pretty cool, so you might want to check that out.  You have your own style. How would you describe your style? You know, when I first started this news, news business, I talked to Jim Lehi because I knew him from radio, because he used to do radio with Myra Station as well. And he told me there's only three rules. The first rule is, well, two rules in specific. There's, you got to be yourself. You can't be anybody else. And number two is don't tell a lie because you can come back and bite you in the behind. Yeah. So, so those two rules stuck with me. And then, and, and I never had any coaching to do it. So I only know how to be myself. Granted, it was a rough start. Don't watch the beginning part of my career. Oh, man. But, but as you get better at anything, you know, like, I've never had tennis lessons, but I played it for a little while, just playing it by myself. And I figured out what to do and where I could actually, I could hit the ball back to you all the time. If you start not be rusty, corny at a pro.  So same thing. I've learned enough over the years to figure out what works and what doesn't work. And the thing that works for me is being myself. Yeah. Yeah. And we love that from you. And you're very real. You're, you're open. Yeah. I mean, I just, just by happenstance, it happens to work with the audience too, being myself. Because sometimes being yourself might not work and that might not have been where my career had led me had I been myself and been true to myself, I might be in another vocation. Who knows? And guy, let's talk about memes. Yeah.  I know. I know. And I'm very blessed with that. And people, and what's funny is my friends and family, they're the one get upset. Aren't you offended? They go, no. Are you kidding me? I mean, I love all the attention that and talent. Somebody had to put in the time to put that in, you know, and then now they've gotten even more creative. And they like, there's this guy, Mento Maui Brata, he's taken clips of like the Wizard of Oz and he's dubbed Pigeon over it. And he put my name in there. I mean, that's so flattering. You know what I mean? How can I not be flattered and humbled by it? So every time a big weather event comes, it's like, oh no, here come the memes. I'm like, oh yes, here come the memes. You know what I mean? Because obviously there are other people doing the same thing and they don't get that kind of attention despite being very good at what they do. So I don't know why how the thing came, and what's really funny is the whole meme thing started when I was gone. And impending severe weather event was coming and somebody started making memes. Even though I was not even here to address it, and then somebody on the radio station said, hey, you got this thing coming, all these memes. Have you known it? I said, no. But when I looked at it, I go, shoot, I can't wait for this anymore. I mean, it's like artwork for some of these guys, man. So I'm flattered till this day. That's too funny, guy. OK, now I want to ask you about cheap eats and how it all started. Yeah. It wasn't creative at all. Lao Galdera, a dear departed friend of mine, and Russell Yamanoja, who was a reporter, the sports guy at KHNL, they started the series already. And they were the first, by any stretch here or across the country to do a cheap eat series. They sat down and said, now that Hawaii News now has come to pass, this is one of the things that we got to do. We got to do cheap eats. Hagi, you're the guy you're going to do it with. And what do you think? Who you want to call? So I went, I don't know, we're thinking. And then, you know, all the names were dropped in the hat, and then I said, well, I know Augie. I've known Augie since he was a little kid. And then, let's do Augie. It's going to be real easy, because I can be the straight man foil. And then just toss it over to him, he'll make it a cracker. And we both local boys, loving local food. And it turned out to be really good. But thanks to Galdera and Yamanoja, who kind of set the table for us. Yeah, I had Augie tea on my show a couple weeks ago. And I know that you guys are super close friends for a long time. Now, I love watching that segment of cheap eats. And it works. I mean, I start to get hungry for it now. Is it as fun as it looks? It's a lot of fun. We got it down to a science. So it's not a lot of work. We have some very talented photographers and editors who make it look just fantastic. And so we just rely on that. We have this formula. We try to, you know, not try to make it the same every time. But we got it so where the resources, we maximize the resources. And the local restaurants are very, very accommodating. They're very good. And it's just a whole lot of fun. And no, we don't eat as much as you think we do. Because they give us all this food. We bite it. We taste it. And it's hard to talk and have food in your mouth. And then we generally box it up. Because otherwise we'd be there for an hour and a half eating. So then we box it up and send it back to the station. On cheap eats day, it's the best day for the people there at the station. Because they get like eight plates of whatever it is gourmet things we're eating. Well, that's some good insights there. Yeah, it's fun. Guy, we're going to take a quick break. And when we come back, I want to continue going beyond weather. OK, sounds good. You're watching Beyond the Lines on Think Tech Hawaii with my special guest, Guy Hagi. We'll be back in 60 seconds. Aloha. I'm Wendy Lowe. And I'm coming to you every other Tuesday at 2 o'clock live from Think Tech Hawaii. And on our show, we talk about taking your health back. And what does that mean? It means mind, body, and soul. Anything you can do that makes your body healthier and happier is what we're going to be talking about, whether it's spiritual health, mental health, fascia health, beautiful smile health, whatever it means. Let's take healthy back. Aloha. Hello, I'm Yukari Kunisue. I'm your host of the new Japanese language show on Think Tech Hawaii called Konnichiwa Hawaii. Broadcasting live every other Monday at 2 PM. Please join us where we discuss important and useful information for the Japanese language community in Hawaii. The show will be all in Japanese. Hope you can join us every other Monday at 2 PM. Aloha. Welcome back to Beyond the Lines on Think Tech Hawaii. My special guest today is Guy Hagi, who is the very popular weather anchor for Hawaii News Now. And today we are going beyond weather. Guy, in my book Beyond the Lines, I talk about finding greatness and ultimately finding fulfillment other than surfing. What makes you happy and fulfilled? I think now being a father is definitely seeing my kids happy, seeing all their needs met, and being encouraged to live great lives and affect other people in a positive way, and seeing my wife happy and doing the same thing. When all said and done, that's what's most important. When everybody talks about money is not the most important thing, money is not the most important thing, but the problem is that you don't realize that until it's too late. So now it's more about experiences with the kids. It's about making sure they make the right choices and making sure they are happy when they make those right choices. So that's what makes me happy, seeing them thrive and seeing them happy by doing the best things. So we surround ourselves with really good friends that hopefully my kids can see that the friends that we've chosen are the friends that lift us up, are the friends that need our help sometimes and the friends that we can reach out when we need our help too. And hopefully that rubs off on them because ultimately choice is the biggest word I think, right? You want to have enough education so you can have a vocational choice, right? You want to have the opportunity to make that choice because a lot of times if you didn't prepare yourself correctly, you don't have a choice. You can only have this choice of one job because you only did this much education. You do this much education, you got the choice of where to work, right? So that's kind of what instills, we try to instill in them and brings me a lot of pleasure seeing that they're kind of going down that path. And your wife, Kim, right now, she is the director of development for Ilani School? Correct. I mean, Ilani must be so fortunate and lucky to have someone like her there. Yeah, I mean, it's a two-way street. You know, it's a wonderful institution. I mean, and they're doing some great things moving forward. And Luke got into that school before Kim had even any thoughts of working there. Now with the two kids on campus, plus with Kim being there, it helps our family dynamic so much. And then with all the things that the school is doing, that Kim's being a big part of, that's giving her a lot of satisfaction as well. And the Ilani network goes out across the world. She's dealing with alumni from the far reaches of the, you know, the Orient. We're talking Hong Kong, Tokyo, to London, to New York, to Rome. I mean, all those places, that's how far out the network's gone. Like any good institution, you know, their alumni are making positive differences out there. And they're gonna come back and make a positive influence on the institution that changed their lives. So she's made that connection stronger. That's been kind of her goal. And it's also helped in a secondary way by helping the finances and getting their needs met as well. Yeah, for sure. And Guy, everyone has different definitions of success. I wanna know how you would define what success is. Well, kind of going back to the other thing, I think if I'm making my family proud for me and by the choices that I make and the jobs that I do and the people that I affect in the way that I affect them, I think that's successful to me, you know? I mean, that's a catch-all kind of, you know, airy kind of thing, but I think when I, and I don't think about it very much, you know what I mean? But I think when I go to sleep at night, when I lay down, if I did something that was counter to those things, then it would keep me up at night. And I can't stay up at night anymore. I gotta hit the bed, 8.30, I gotta be ready for sleeping, man. Breathing exercises done, you know what I mean? Teeth brushed, all that stuff, gotta be ready. I mean, sunrise starts early, yeah, yeah. There's a reason why it's called sunrise. Yeah, but we're pre-sunrise, yeah. In my younger days, my friends would be going home from their late night activities and I'd be going to work at the same time, so yeah. Now, reflecting back on your life, you know, back to when you had your first job with doing all the surfing accessories and then the surf reports and then getting into TV and being at Hawaii News Now, why are you successful?  I don't know, you know, we live in the toughest place to make a living, right? In the U.S., it's tough. And I just happened to just manage to navigate my way through the grace of a lot of people, you know what I mean? I mean, Rick Blanchardi, my current boss has been unbelievable to me in my success since we started working together. The crew that I work with now, the crew that I worked with before, they've been instrumental in whatever you call the success in terms of my job. In terms of my family, I gotta credit my wife. I mean, she works really hard at everything. She's like type A, I'm like typical surfer type. Like, where do I gotta go? What do I gotta do? And she has the vision and foresight for everything. I mean, we moved into town even before our kids were going to school in town, right? She had the vision that this is what we're gonna do. This is where the kids are gonna go to school and this and that, and all came to pass. So she plays a large part of my personal success too. So it's definitely not anything that I can pat myself on the back and say I did. I mean, even my success in surfing, I'm still riding a really short board at my age. It's not really good, but it's because of the guys that I surf with and the guys that helped push me along. And with regard to my kids and their being successful, it's because my parents kind of carved out the same thing for me. They were young parents raising four kids and the lessons they taught me kind of invariably get passed on to the kids. Now, Guy, what's something that you've always wanted to do that you just haven't done yet? Sumo wrestle. Yeah. No, no, no. I'm a great admirer of sumo wrestling, believe it or not. I don't know, Rusty, every year there's something that comes up and a lot of it is definitely physical, right? Like I've never surfed outside of Mexico and Hawaii, believe it or not. I've never traveled down to the mental wise or down to Australia or those places. And now my son, that's all he thinks about, right? I've skied and snowboarded a lot of places. I want to ski and snowboard a lot more. I've never gone to Europe, but there's places in Japan I still haven't gone. So that's the short-term selfish kind of stuff I want to do. As far as loftier goals, I don't know, you know, I just want to be, I think, if I can see my kids well past their successful college years, I think that's where our goals are now as parents. So that would mean success for us in the short term, or what I would like to do and like to see. I can't imagine what that's like. My dad, who died earlier this year, he cried at my high school graduation. I couldn't understand it. I went, why? Why? I get it back then. I get it now. I get it now. In fact, when I watch those ESPN stories, those are the ones that really make me tear up. The ESPN stuff, right? Oh, the father sacrificed so much for the son and all this. So that's the stuff that tears me up and affects me now. So hopefully I can be like that now, yeah. So talking about your dad, you know, what kind of man was he in? What did he do? Well, local boy, right? High school educated, Farrington grad, had kids really early. I'm sure it was a surprise. Shotgun went and kind of think I'm positive. That's what it was. Went right to work at the Chevron refinery, the standard refinery. Stayed there until he retired, right? Worked hard every day. But not nine to five, but he would leave the house at 6.30, come home by 3.30. And then stand up guy, my mom who was pursuing her career as in the construction industry. She was vice president. She got to Liberty Bank. She got to vice president of Les Baker for years. She was in a management career. He was white color, I mean his blue color union, right? But he'd come home, take off that hat, wash the clothes, cook the dinner for us. And then when we started surfing, every day take us to the beach. Every day. Not complain, hit the tennis ball against the wall. And all the boys were talking, the neighborhood crew of guys, five guys, he'd take us all go surfing every day. No matter how hard his day was, we never heard about it. He would just come home, take us to the thing. That's what he'd do. He'd come up, my kids, we never had that, I love you kid, I'm doing this for you and none of that. It was just, this is what he did. He took it, came home, make sure to close our wash, to make sure the food is cooked. I mean, not every time we ate his food, we ate whatever, but he made sure we ate. You know what I mean? And then back then it was tough. He had three kids. He never traveled around the world until he was later in life when he went to Las Vegas 10 times a year. That was his outlet. That was his outlet, but that was my biggest frustration. Dad, Tokyo. You know, Rome, London, Italy. No, Las Vegas, man, it's all Las Vegas. And Morris, downtown, I love the people that go to downtown, right? I mean, great all for them. But there are other places to go. So anyway, so I've taken my kids and they have that thing too. Yeah. Nice to hear about all that. Yeah, so it was awesome. Guy, other than a family member, who's been a mentor to you in your TV news business? I don't know that there's any one, but there's a lot of people that I look at, you know, around in the business. As people that I think, I kind of would like to do that in that way. Yeah. Right? Like Jim Lehi, right? I think Jim's awesome in everything he does. And as great as the guys, he is on TV, he's an even better guy outside. And you talk about real. The thing about Jim is you can't have the camera on him all the time. So Jim Lehi, I think what he's done is unreal. I think what Joe Moore has done is unreal. I don't know Joe very well. I met him once, right? He's done things on his own terms.  But to be that successful and that dominant in what he did, it's incredible, right? For so long. Yeah. Michael W. Perry and Larry Price. Those guys, right? Still doing the same thing. Well, you know, Larry's retired and Mike's getting older, but still those guys and the way they carry their community service out too, right? So those are the guys I kind of look at always doing things the right way. Yeah, that's kind of it. I mean, I don't really look at whether people perceive, but I look at other people in sports, the sports commentators, Al Michaels coming from here. You know, I was a kid when Al Michaels was on the radio and on KITV here, you know, to see that.  Oh yeah, totally. To see him like run LA now. It's incredible. So all of that, I kind of look at all of that as inspiration. Yeah. Well, Guy, you know, thank you for really sharing your insights on Beyond the Lines today. It was like, it was awesome having you on the show. Thank you. And it's kind of tough, Rusty, doing this as a local kid, talking about yourself for too long. Like, my friends would be walking out, like, pfft. But congratulations on you and all your success. The book's doing very well, from what I understand. I guess I got to take time to read it. But remember, I, you know, because of my background, now I was honest with you. Yeah, congratulations. I heard the book's doing very well, making some very positive impacts. So congratulations. Thank you, Guy. And thank you for watching Beyond the Lines on Think Tech Hawaii. For more information, please visit my website RustyKamori.com and my book is available on Amazon, Barnes & Noble and all Costco stores in Hawaii. I hope that my book and TV show inspires you to create your own superior culture of excellence and to find your greatness and help others find theirs. Aloha.


In this discussion, we will discuss the discussion question of describe the process for changes in depreciation estimates. So if we see an essay question like this, we first probably want to talk a little bit about what depreciation is, what it's related to, and then what estimates are, and then what happens if there's a change to an estimate. So when considering depreciation, we're talking about something applied to property, plant, and equipment. Property, plants, and equipment being an asset that we're going to put on the books that will be an asset on the books rather than an expense due to the fact that one, it's going to be a tangible asset typically, something we can touch and feel, something that will have a useful life that will be over generally over one year, meaning we are going to be using this asset in order to generate revenue in the future, and therefore putting it on the books as an asset rather than expensing it at the time of purchase. So once we have that, then we need to discuss, okay, well now we have estimates, where does that come into play? Well, when we put the asset on the books, we're going to have to make some type of estimate in terms of how it's going to decline in value, or in other words, how we're going to allocate the cost of the property, plants, and equipment to its useful life. Those estimates typically being depreciation calculations, such as the straight line method or an accelerated method, such as double declining balance. And so then the question is, well, what if there's a change in estimate? What does that mean? Well, that's going to mean that if we already made the estimate in year one, and it's going to be like a five-year property, and then at some point in the future, we may find that our estimate is wrong. We may find in year three, we may find that it's totally obsolete at this point, or we may find in year three that this extended life, it's going to be a lot longer than five years. We're going to use it for more than five years. So the things that can change in our estimate, typically it's not going to be the cost, it's not going to change. That's not the estimating part of our calculation. The cost is what it is, what we pay for. What could change is going to be the estimated life of the equipment. Could change over time. We might say, after a few years, we might say our estimate on how long this thing is going to last, we weigh off, and we should change that, or the salvage value, how much we think it's going to be worth at the end if it's useful life. One or both of those could change significantly changing our estimate. What are we going to do if that happens? What we don't do usually is we don't go back in time and try to recalculate based on the original cost, and so for example, if we found a change in year three, we typically don't go back to years one and two, and make that change retroactively. Why won't we do that? Because if we go back, we've already recorded the expense, which is a timing account, and that's been closed out to retained earnings or the capital account, and therefore, if we went back in time, we'd have to reclose the process. It might not be worth our time to go back and restate the financial statements from the past in accordance with this new changing estimate we have. It may be easier, it may be best for us to say, okay, we were off in our estimate before, we have changed our estimate now, which we think is more accurate, and therefore we're going to take this point in time and go forward with the new changing estimate. In other words, if we're starting in year three, we're going to take the book value, the cost minus the accumulated depreciation in year three, and then calculate how much we think, how to allocate that cost over the remaining useful life, which would be a similar calculation as if we were taking the normal depreciation calculation, meaning we would take the book value if it was a straight line, subtract out the salvage, and then divide by the remaining useful life, and that would then take whatever we have left, whatever we haven't yet depreciated, what's still on the books, and depreciate it over its useful life, resulting in the salvage value that we think is appropriate at the point in time of estimate.


Hi, I'm David Hertz and I'm so honored to be selected as a Young Global Leader. I'm a chef and I'm a social entrepreneur that works at GastroMotiva, an organization that promotes gastronomy as social inclusion. The next generation of leaders will be people that are conscious about themselves, people who seek truth, people who live by their principles. I believe that creative minds can find innovative solutions for the current problems. We need to think out of the box. We need to create value in our work. We need to find ways to co-create solutions together. I think we are able to connect all sectors of society to be this change that the world is needing. So what we need is to inspire people to be themselves and to engage in this change. I believe the biggest challenge in our society nowadays, especially coming from Brazil, is the gap, the social gap. We have lots of opportunities to very few, but very few opportunities to the most of the population. So from my experience, what we need is to listen to the ideas that come from the base, from the poor, and empower them, give them solutions, education, find ways to empower them and make them feel connected to society, the society that is in development. We all need, we all want a sustainable living. We all want quality life, and this should be for all. But then we need to address the problem to the base in the root of the problem. So what I believe is politicians need to bring governance to the spot and what I think and I believe and I work for as the social business to become value to society. To be part of the community of the young global leaders is a fantastic opportunity to share knowledge and get to know other leaders and players who are engaged in the world. I want to learn from this community how to improve my social business model and how we can go from local to global. I really hope I can also inspire people to also invest in their community, to be in touch with their community, to inspire them to become part of our society all over the world. Let's co-create the change that we want to see in the world.


Oh, you tried to put Patara against Patara, and it just didn't work out for you. Did it raw level 3? Oh, I knew you were a Bardock player get down here. How's it going everybody? Dato do it here back with some more dragon ball fighters rank matches this time playing it suggests the team of hit Kefla and cooler The team's team was universe 6, but I just assumed that cooler was the you know the Frost replacement I could not remember his name there for a little bit, but we started off with a dragon rush hit already with a command Yep, but Broly's gonna be a Broly player. I was like, I'm so afraid if he matches I would not want to get caught in the break of that thing.  It's a job for cool. I'm gonna do it again I'm gonna do the same strategy again Wait, hold on. I didn't expect this team to go like this. All right, again anything but oh, we miss it Level three counter I Knew he was gonna hit me with something. I didn't know it'd be a heavy, but I didn't is he gonna level three on wake up No, we didn't all right. I almost I almost didn't get that conversion then Nobody's I tried to guard cancel with nobody to the guard cancel into I Saw it was getting beat up. So I was like Kefla. Oh, I use the assist And I and sure enough she was on break and due to more different regulations. I could not call her back into work I'm a spark here Yeah, I clashed with only one of his legs The rest it was it was done as soon as I clashed it was over probably not my best part Oh wait, we might actually live this I would have gone to level ones wait. Oh We survived hit me not like that. That was that was not how I wanted to get us. Oh, no No, any physical attack would have worked. Oh Okay, we're gonna have to vanish that oh That's fine. We can still get sliding off of that that was Overhead. Yes. If he blocks the low go for go for the overhead Man, it's actually been a little while since we played Kefla. Huh? She's still pretty cheap.  Yes, but in a different way than I was expecting. Oh my goodness This game's getting really close. I don't want it to come down to just hit the ground get him No, why was that a level one? That was supposed to be a level three I'm just I'm just throwing. I'm just throwing it away. Don't drag and rush me. Don't drag and rush me Don't drag and rush me. I won't be able to take it. Mesh. I got him jumping He didn't want to see what I was about to do. Oh I can't believe I didn't hit him there. All right. Nice Misty. Oh, I always overestimate that whenever I play against hit that hits me dead on but It turns out that actually takes a little bit of timing Not something you can do a day one behind the back. Oh, okay. I push it. I push my luck. I push my luck I'm not a hip player. I'm not the great. I'm not good All right, I have one level three one raw level three still in the tank Do I need it? We look at how fast that was dude He had to know we were coming in to blocking Kevlar take the win man. That was fast. All right I'm gonna try it. Wait, I think we're gonna need to actually like buckle down and play better fighters because a lot of our hits We're pretty cheap Except for Broly. We got we got rid of Broly pretty early.  I guess if they buffed that that'd be kind of crazy Just like it always connected Not that I'm saying that though. I do kind of want to see hit get that buff. Oh My goodness that took so long to land See assist. I'm so slow So in order to play hit you have to have fast reaction time, so that's crazy I never I never could have made it. I Never would have made it as a hit player try to grab me. Yep. We out reflect. No, we didn't reflect So we're actually in What do I want to go with those I didn't know what to do Yo, that was sick hit waiting in the wings for the instant blow Go down cooler. Oh, I was still was enough. All right, Kefla All right, that's finished up G Broly the amount of health Broly was regaining there That's I might you might as well put me in the actual movie. That took like Entire theater runtime theatrical runtime.  I was about to say God. Oh, I guess that's why you take the dragon rush though All right, we out. He's just swinging. He is swinging for the fences He kicked one way kicked another way. I hit him and then he turned right. I said, oh, there you are Kick me in the face All right, this is second level three in a little bit here. I'm a DP actually no DP input I must have messed it up That's fine cooler will die. We still have spark which is our one big lead But looking at it now both of our characters are kind of dinged up. I guess it's not as bad, but I Ideally you'd want a little bit more health for a spark. So we might we might do it earlier than expected I'm talking. I'm talking early early like right. Okay. Hold on like right now. Yeah, try it out. Try it on me again Try it again He went for a third grab and while I can respect it is gonna counter All right, nice All right, make sure we hit this All right, this is the stance. I don't know why I did this. We still have sparking Maybe we'll have a little bit left is all I can hope for why did I do that with no assist? I should have just gone for the overhead after the first 5m I probably would have been smarter level one. Is he gonna do another level three? Yes, he is. I think this kills. It's a little I think it I think it does kill.  What do I do here? I'm just gonna leave Bardock in. Oh Getting hit. All right, I didn't expect him to get it. I should have done the mix. No, it's fine. I Dropped it. Oh good for Gino yourself. Let's go Oh You tried to put Patara against Patara and it just didn't work out for you did it raw level three Oh, I knew you were a Bardock player get down here The reeds dude, we got him beautiful just how we drew it up All right, what's our universe six quarter of the day show me some quotes a Sleep all right here. You can go home now. I got this I hit send him home send hit to the benches where he belongs No clones allowed Rematch counting on you. All right as we add it to this third game I do want to let you guys know that we are trying to hit 200,000 subscribers I've been mentioning this at a lot in the videos and you guys have been going crazy with the support I feel like I say that every time but you guys are just Absolutely blowing it away So thank you so much for that now back to the game though. Police. Why I Superdash it I was gonna say back to this game with this combo, but then I got blown away by an eraser blacker Why do we always forget what that was called a racer blast a racer bullet? Doesn't matter. I just got oh, I'm dead. Wait, wait, but you don't mind actually free me. Oh That had a lot more hits done than I thought it would all right.  Let's go Overhead we take those Full auto combo for that screen control sliding as well All right again. No, he hit me with the heavy. It's it's a rat. Oh wait, wait It's so tough hit versus Vigito is such a tough matchup Maybe I don't know if I could fully say that but I feel like with it with the way he has to work around people Vigito is a very dangerous character The way he swings, dude This this would be a comeback and actually how many Dragon Balls All right. I know what I must do I Call upon you shed rod. It's not happening yet, but just know I'm aiming for it He didn't match that time. Oh That was clean. All right six bars We have plenty of time to get that a that meter back though He's back to Broly for Dragon Balls in play will have to win three more auto combos or a 20 hit calm I guess we get aim for a 20 hit combo as well. That wouldn't be too hard to do. Oh my goodness I'm getting in on Broly is the tough part.   That might work. I just don't know. Yes. It does. Okay. I thought he was gonna throw me and then do it Which is guaranteed. Oh, oh That all started with the oh no, I thought back to how it started with the auto combo spin around and I'm still upset I was like I was in my mind. I was like good. Yeah, and then I remember dude He spun around with those those dancers legs of his. Oh My goodness. That was upsetting Dragon rush. All right, let's open them up. Let's crack open this can I'm still upset. I like to see it. Oh, are you kidding me?   Oh That was clean though. Oh Do you see a heart? Oh, no, I accidentally did it to him. I went back to my roots That was so tough, dude and Kepler's still recovering to this day Seuss is wind you. Oh, that was a nice tag You tag. Oh my goodness. All right, you know what? Oh, let me let me pull out the root of the problem. Come here Come here. I'm trying to do damage All right, here I come. Oh That was sick Still that petara versus petara matchup though All right.  You have to leave it. You have to leave now. We were invincible. I should have just held it Actually, I should have held it that would have worked out fine dragon rush man. What's happening? Oh, I'm so upset I didn't hold it looking back. I forgot I was invincible there. I Could have been so clean That didn't work I try to do it I try to do it for that one, but I just got socked All right, you got to be a bit more careful. We do have to get his sparking out We have to make him use it. He's gonna start swinging. I just don't know when I'm so afraid I'm so afraid All right, drop me appreciate it. All right. This is where we spark Don't even try it. He had a button. Is that an insta kill? No, it's not but you know what this is I try to hit a button. I Try to DP. Okay. Hold on. Hold on. Hold on. We can make it. We could let his mashing be his downfall Where's my ultimate?  All right, this is the end of the video Supernova leave no Bardock alive Cooler got it out of there, dude. The cavern has been destroyed. Are we gonna be up top now on the Yes, we are We made it out of the cavern get the cameraman make sure he's okay cooler. Yes, stand him up on his feet All right with that that is going to be the end of the video Hopefully you all enjoyed it Thank you to the person that suggested the team and if you have any suggestions Make sure to let me know down below along with your favorite moment from the video other than that though You can check out other videos similar to this one on your screen right now I've been Dazzardoya, and I will see you all in the next video


Good morning to everybody, and go nose. How was your Thanksgiving? Successful mission for the most part, especially the capture. And of course, we did have our traditional turkey dinner. Talking about the capture, wrestling of satellite seems to the layman on Earth to be such a simple thing in zero gravity, but it's really a complicated procedure there to grab something even in a weightless environment. There's no doubt about that, it's not a trivial event. That satellite has several thousand-power automobiles. Of course, they're very bulky, so not only do you have to fight the suit, but you've got to be very careful as to how you handle that massive satellite. It could go out of control on you, and it's certainly not a trivial event. Well, I was glad it was a success there. Commander, you're flying on the oldest American spacecraft, but still flying the 24th mission of the Columbia first launch. That's just kind of a testament to the reliability of that spacecraft, isn't it? Well, Columbia is the grand arm of the fleet, and she is really flying flawlessly. The folks at Kennedy Space Center have processed her and turned her around. Now, you on board have an experiment now, but there's been a sodium sulfur battery flight experiment. Can you tell us what it is and how it's going? The NASA, as we call it, is a sodium sulfur battery experiment. Yorai is in the payload bay, and it's an experiment that is testing how well a different type of battery using sodium himself is going to work. The potential payoff to that is that it's about three times the electrical energy that we can get from a comparable battery of that size using traditional chemicals. The NASB has been working real well. It went through its startup procedure, its heat-up procedure. We've had a couple of charging cycles, a couple of discharge cycles, and thus far it's working real well. It has great potential for use on the space station. Captain Scott, I'm sure the folks at Phillips will be glad to hear that. Dr. Takao Doi, you were the first Japanese astronaut to walk in space, and obviously this was an incredible event for you and your country. What was it like to actually float outside the spacecraft? Wonderful experience. I was very excited about just being out there, I mean, out of the shadow. This time, capture the sunlight, and it was also spectacular. I'm really happy that we could have this kind of great experience. Of course, there's a lot of kids out there who are watching, and spaceflight is such a fascinating thing for kids of all ages. What would your recommendations be to kids out there on what they should focus on if they want to study to be an astronaut? What should be the top subject that they should be studying in school? Since I was a kid, I liked watching stars. And I have been pursuing watching stars and studying the universe. And my dream has been just exploring the universe and know more about the space. I'm just pursuing my dream. The most important thing I can tell to many young people is that just have your own dream and pursue it. And this is a microgravity experiment very quickly. Could you explain what that is all about? Right now, we are conducting the material science experiment also in the mid-dake and in the paleo-the-bay. Especially today, we are going to conduct a combustion experience, so-called L-in-coast domino flame experiment. Also, outside in the paleo-the-bay, we are conducting many crystal-growth experiments, which may give us very high-quality crystals, which can be used for computers, many other electronics, the materials. I understand they're making the decision on Monday whether or not to let Spartan free again. But some of the wire stories we're hearing is that the space shuttle is going to have to back up 30 or 40 miles to give it some room to do its thing. What is that all about? Can you explain that simply to us? Right. We go into what a station key, a normal orbital mechanic, in a position where time to retrieve it, we can do that. Did a story just this week in Palmdale, where they're refurbishing another space shuttle Atlantis. And I think I know where you guys are right now. I think you're at the flight deck, if I'm not sure. Can you just tell me where you are and show me something behind you and give us a little quick tour? Sure. We are on the flight deck, where Steve Lindsey sits. Here is our two windows, where we can see out through the tail. And we happen to be belly to the earth, right through these overhead windows. And look out and see the earth, and we're passing over the Pacific Ocean at this time. Captain Scott, one of the things that I noticed was how cramped the quarters are in there. Can you tell me a little bit about how weightlessness makes it not quite as cramped as it would be for us on Earth? Well, as you can imagine, weightlessness does just that, because not only do you use the normal space that you'd use on Earth, but you use all the space in the overhead. When we translate, for example, it's very easy to just go over a crew member's head or float along the floor around a crew member's feet. We really do use all of the volume available to us, and not just a portion that we would use on Earth. How do you sleep? What position? And this particular flight, we have sleep stations. And the sleep stations are horizontally oriented. And those sleep stations are sleeping bags. We sort of strap ourselves into sleeping bags to keep from floating away. And we literally drift about inside of those sleeping bags. On missions with no sleep stations, each crew member will strap his or her sleeping bag wherever they want it. And they sleep that way. You can sleep upside down, sideways, backwards, forward. There is no up or down in space. Still strange at first, but when you get used to it, it's kind of fun. That's great.  But what was the most surprising thing once you actually went on the mission, and the thing that went as planned, I guess? We are trained to do some evaluation and diversification tests for the space station. But this time, we found the sunlight. And it was just an amazing experience. I have just a little time left. I'd like to go back to Commander Kregel just for a second, if I could. Commander, I know you guys can't be possibly working 24 hours a day. Is there any free time at all? And if so, what do you guys do with your free time up there? All right, but we do get free time from time to time. And the number one past time for everyone is to look out the window. You can exercise, and you can read a book, but you can do that on Earth. You can't look out the window and get such a spectacular view, any place but here. So I think that's the past time of choice. Is it hard not to think of philosophy and religion and all those kinds of things, I guess, when you're in a position to where you folks are? I would say it's a very humbling position. And I think all folks get very introspective when they're up here and just looking at this magnificent blue planet go beneath us. As folks down here on Earth were watching with great interest, when two of you grabbed that air and satellite, not quite with your bare hands, but close enough, I guess. Captain Scott, you told reporters last night, you believe this could be done even though I understand it's been like five years since the last time somebody tried this sort of thing. What was behind your confidence? Were there skeptics down in this mission control? Well, I'll tell you, the thing that was behind my confidence is the fantastic teamwork that the NASA folks on the ground provide for us. We had astronauts in our neutral buoyancy lab looking at this procedure and testing it. We had folks over in the virtual reality laboratory looking at it. We were conferring back and forth a lot of hits went together on these plans. And that really was the thing that boosted my confidence. Well, Captain Scott, you've made a number of spacewalks before I know, how did they prepare you for this particular maneuver, grabbing a satellite? Well, of course, you can't predict every single maneuver that's going to happen. We trained the best we can. We had practiced for grabbing a satellite, but never grabbing one that was rotating in this fashion. And again, we looked at the events that occurred, made the best decision that we could, and fortunately everything worked out real well for us. And like a giant spiraling football, is that right? Trying to catch that. Dr. Doi, now you work for Japan's NASDA. Is Japan working toward its own independent space program? We are working very closely with the United States, especially we are having this special program so that I am right now here. Also, Japan is working on the space station program and we also have a Japanese experiment module in about a couple of years. Let me move on to Commander Kruegel. Working with an international crew is certainly nothing new for you, is it? Certainly isn't. We've got a lot of international folks in the office and my last mission is fortunate to work with a freshman, Jean-Jacques Bavier, a Canadian, Bob Serres, and the two backups, Pedro Duques from Spain and Luca Urbani from Italy. Commander Kruegel, in what ways is your experience in space enriched by an international crew and in what ways is it complicated? Just some challenges, learning the different cultures and getting a common language. But I think it's enriched as we bring the different cultures together because when you bring different cultures and you know each other, a lot of this distress goes away and a lot of harmony comes out of it. So I think working in an international crew really shows the way of how the world should be in the future. Gentlemen, I guess this is a question for all or any of you. When did you first know you wanted to be in outer space? The day when I, the Gemini and the Apollo years, it's that guys were walking on the moon and I said, that's something I'd like to do. I'd like to go to the moon or the Mars and beyond. Oh, when I was a child going up, watching the Mercury program, it was something that was very fascinating to me and I thought I would like to do it but I never had any inkling like it would come true for me. Fortunately, things did work out well and I am here and in addition to that, I'd like to say that if I can be an image or a role model to all the minorities who might be interested in the program that I certainly take that responsibility very seriously but yeah, I'm very happy to be a part of the program. 14 years old, I started watching the stars and at that time, Apollo 11 just landed on the moon. Since then, I wanted to...


It's Friday night Atlanta time to rise up tonight with Kelly Price and Harry Douglas presented by AT&T Atlanta, how we doing? I'm Kelly Price joined as always by former Falcons wide receiver Harry Douglas How are we feeling on this Friday night? Kelly? I'm doing well. Listen. It's the month of December time flies when you're having fun I'm excited to be here Friday night. It's time to rise up. There you go Well, it's a tough loss for the Atlanta Falcons at home again last Sunday Started off strong with the offense very first opening drive touchdown of the entire season Harry, what works so well for them on that drive? Well, I think coming into this football game You knew the strength of the Tampa Bay Buccaneers defense was gonna be their front seven right in the middle of the football field So the Falcons did a great job of getting things on the perimeter in the run game in the past game And then it was finished off by Mike Davis for a run as well on the outside zone play So shout out to Arthur Smith shout out to this offense for putting together a great drive and scoring a touchdown on the first one But then there were no more touchdowns for Atlanta's offense the rest of the day That's just not gonna cut it against the defending Super Bowl champions I felt like on that third drive after they got down to that one yard line only ended up with a field goal there That's when the game just really started to get away from them if they'd come away with a touchdown there Maybe it's just a different ballgame at that point The loss was really just a culmination of a lot of missed opportunities like that Sunday, right? Yeah, Kelly They had a lot of missed opportunities You've seen some drop balls earlier and then on third downs after drop balls Falcons didn't get first downs, but you mentioned that drive when they had first and go I think it was first and go first from like a three yard line. They got a penalty the Buccaneers did So it was first and go inside the one yard line They tried to pass the football incomplete second down played Matt Ryan fumbles the snap and then it was just disarray from there So if you score a touchdown there, it's even a different ball game outside of Marlin Davidson's pick six which Harry will get to in his film room later on Tom Brady and company just pretty much had their way with this defense Chris Godwin set some records Brady and Bronx moved up to Second all-time for touchdowns between a quarterback and receiver all these kinds of things just seem to always happening at the Falcons at this point But the Falcons D got only five stops on third down and none on fourth down and on the one fourth down attempt Yeah, third downs was was not the defense's friends the Buccaneers were eight for 13 But I want to point to a particular drive. It was about five minutes left in the third quarter, right? The Buccaneers had a third and two Davidson came in Tyler Davidson that is and then four-year looking could have made a tackle on Leonard Ferdinett in the backfield It didn't make that had another 37 situation where Mike Davis came open the middle of football field to cap that drive off 34 at the 12 11 yard line grunt catches a spray fade for a touchdown So three opportunities on that drive alone to get a stop and the score was still 20 to 17 at that point So that hurt the Falcons big time Well, the Falcons may still be looking for a complete game on the field or a statement win But they're continuing to make statements in the fashion department. Let's check out the best Falcons fits from Sunday Kyle pits my boy rockin a blue leather jacket looks very similar to one that I own I got to say leather jackets my vibe specifically, especially bright ones like this really loved this look I really like how he kept everything simple too. So it evens out and not only is it blue Kelly You went to the University of Florida so the cow pits its Florida gators blue So I like this you got the letter on looking like Michael Jackson, but a different color I love it sticking with the statement jacket theme debo rockin a cool varsity style jacket with some velvet looking details big fan of that and the jeans though Harry not gonna lie looking like Grandma's quilt right over here with these all this patches. There's no maybe to it You know, I took a home back in middle school, right? And they taught us how to knit these quilts, especially grandma's quilt That's exactly what the boy has going on here. I love the jacket. Love the white shirt underneath I just don't know about those pants. I got a smiley face on them and everything debo You debo debo doesn't smile. Yeah, I have nothing against ripped jeans, but the patchwork is interesting All right, here's Frank Darby with the trend. We've been seeing a lot these like 90s style graphic t-shirts. I dig it I especially love the pops of red with his beanie and his sneakers I know you got some love for Mary J. Blige on the t-shirt. I have some love for this Frank Darby I love you man because Mary J. Blige is my favorite female R&B artist of all time So you get a salute you get a thumbs up and man if Put the man in GQ magazine Lastly Darren Hall looking like a cloudy sky or something with this jumpsuit I actually do like the tie-dye, but Richie Grant behind him also in all red giving me kind of Santa Claus vibes with the full Track suit. I remember in school. We used to make these tie-dye t-shirts, right? You dip it in the bucket and change colors and all this that's what this outfit tells me and then you see the Solid it must be sweatsuit season. Is it sweatsuit season? It must be. The weather's changing. It's cold outside. The guys are rocking their sweatsuits I remember those days back in high school, too. Something tells me Darren Hall's tie-dye is a little more expensive than ours. Weather outside is indeed getting frightful in the firesides around Atlanta. Delightful as we're all starting to think about Christmas and what it means to each of us So we asked the Falcons this week about their favorite holiday traditions in this week's question of the week You definitely spend time with the family But then I'd say you know getting to bust out the moose mugs to drink our eggnog from I mean that's a that's a classic Gotta gotta have those. My family comes for Thanksgiving or Christmas You know the family that you don't really see on a day-to-day basis I think that's the best thing and then we all obviously my parents are from Nigeria So they have different foods and different customs that they do. It's pretty cool So you know the magic pajamas things my twin brother who was like 285 pounds canvas thing where we all have to wear like a little footy pajamas So we put the little footy pajamas on for Christmas Eve before we open gifts all the kids They have to you know go around and just say what they're thankful for you know and how you know Jesus has blessed them Just before we start gifts, you know just give thanks and praise because we are just we're very very blessed You know to be in a position that we are I love that all right my favorite family tradition on Christmas morning We always make breakfast always make cinnamon buns specifically before opening presents I know that sounds good to you But honestly the best part of the holiday season just getting to see all the loved ones Do you have any family traditions? I think just been around my family and we normally go to the movies We normally all go to the movies whether it's the day before Christmas the day after Christmas So I really enjoy that with my family and spending that time with them That's so funny my in-laws do the same thing they always go to a Christmas movie premiere Every holiday yeah, yeah, all right still ahead on rise up tonight We go in our feelings with rapper Kevin Gates don't miss that deep conversation later in the show Plus I break down one of the shining moments from Sunday against the Tampa Bay Buccaneers my film room is next on Rise Up Tonight We got you covered with more Falcons news and nuggets including a trip over to Harry's film room rise up tonight. I'll be right back ATL this is Ted Crack Let's rejoin my favorite co-host Kelly and have you for more rise up tonight on your home from Falcons football Fox 5 Atlanta Welcome back to rise up tonight for this week's edition of Harry's family Now growing up every offensive lineman a defensive lineman had a dream of scoring a touchdown in the football game No matter the level but when it could come at the biggest stage at the hands of the greatest of all time It has a little bit more meaning. Let's take a look at a play for Marlon Davidson right before halftime Now pay attention to the clock. It's the second quarter 27 seconds now Now the Tampa Bay Buccaneers on offense gets easily just run this football and go in the locker room and be be about their business Now I want you to pay attention to Marlon Davidson right here and how he sniffed out this screen as we let the play play I want you to see something right here. This offensive lineman for the Buccaneers did a terrible job of selling this screen So it allowed Marlon Davidson to smell a rat, right? He sniffed something so he sniffed this running back out And I want y'all to watch the rest Great job of sniffing it out Turns it to an interception for a touchdown big man baller, right? So but I want y'all to see the back end of this watch the back end not only did he catch it He called it with one hand. He caught it with one hand. Put that boy in the wide receiver room It's one more thing I want y'all to take notice of as we let this play I want y'all to watch how salty Tom Brady is after this interception happened Tom Brady's very upset at the hip Look at the eyes. Look at the eyes. Oh, yes He has an attitude. He even looks over at Marlon Davidson like what in the world? I got something for you No, mr. Brady. We have an interception for a touchdown Marlon Davidson. Shout out to you man for ringing your keys sniffing it out Squaring a touchdown doing it against the greatest of all time Kelly back to you It's a great play by Marlon. I especially like the breakdown of the Tom Brady reaction Well this week the Falcons shift their focus to the Panthers who even with Cam Newton struggles lately have managed to average more than a 100 rushing yards per game even without Christian McCaffrey Falcons insider Dave Archer brings that breaks down How important the run game will be for both sides in his keys to the game? Falcons stay in division this time on the road go to Carolina take on the Panthers take a look at some of the keys to the game It's a Carolina team you go back to Halloween That was the afternoon the Falcons took on the Carolina Panthers here at Mercedes-Benz stadium and Carolina got after him physically ran the football for over 200 yards and really limited the Falcon running game after the first quarter of the game That's where the Falcons have got to be better on defense They have got to stop the run game and you know that Cam Newton a quarterback is going to be a big part of that But Chuba Hubbard had over 80 yards rushing in the first game He will be the featured runner Christian McCaffrey hurt got to take care of the run game make them beat you Throwing the ball Newton had a really tough day in Miami throwing the ball against the Dolphins all hands on deck now Just five games to go got to find a way to get a W this weekend in Carolina and keep your playoff hopes alive Thanks Dave will still to come on rise of tonight Mike Davis named the Falcons Walter Peyton man of the year nominee this week Victor Pranto has more on that coming up later in the show and coming up next we go in a nest with Kevin Gaze Don't miss that next on Rise Up Tonight Rise Up Tonight is presented by AT&T and brought to you by Georgia Lottery today could be today by Home Depot How do is get more done by Mercedes-Benz the best of nothing and by Truas committed to a better future Come back to Rise Up Tonight and it's time to hop into the nest with Kelly Harry and tonight's influencer What's you by Mercedes-Benz? We are here in the nest with rapper Kevin Gates. We saw you were at a Atlanta Hawks game recently What do you love about the city of Atlanta, man? If I was to tell you what I love about the city, we will be talking forever, but I'm gonna say this Atlanta was the first place that let me know that I could really make it and be something with music I mean coming from Louisiana It was my lifestyle that I was living at the time Was either me going to jail or dying and that was my only two options And then I realized once I came to Atlanta, you know, I could really do something with this music Like I could really do something in both of my children were born here, Waterburn, Eastland, Carl's Island It was born here. So it got sentimental value to me and then I got a lot of family That's what's up, that's dope man. I gotta ask you now out of all the cities you didn't perform then You got to give us your top three. What's your top three? And if they got a little meaning behind it Give me your top four then I take four Dallas Houston baby Rouge in Atlanta. It's no, it's no, okay. I can't say baby I gotta say the whole Louisiana brothers. I gotta say baby Rouge I gotta say Dallas Houston baby Rouge and Atlanta Like it's no specific order, it's whatever order they come with, them four right there just it's just different One of my favorite songs from you bro all time is this song in my feelings You know what I mean? And a lot of guys would be scared of your stature to make a record like that But so I want to ask you what inspired you to do that track? This is no disrespect to no man on earth most men having learned how to process their emotions and feelings and I'm still learning how to do it. You know It's a nurturing aspect That as a man that you can have also Like say my daughter was the file down and straight for all I wouldn't give a mess in the image I would give her a feminine image. I would say come on baby.   Come on. You all right? Come on big man. Let's go. Let's keep going. So It's like as a man you always told you gotta be tough gotta be this you gotta be that but if you know Detox emotionally and I do that through yoga like every morning. That's my emotional detox is through yoga We harbor so many emotions in our body, but we don't know how to process It's okay to feel it's okay to go along in your bedroom when your shower and crack It's okay for things to hurt you because all feelings are valid And when and when you don't process these emotions properly you could implode or you could explode And that's just why I met with it right now. But as far as what inspired the song true events Like physical abuse is is one thing but verbal abuse. Hey, you know It had me not believing in myself for a long time people telling me you're never gonna be this you're never gonna be that I used it as motivation I'm gonna show you how great I am but it was also my ego I'm gonna show you how great I am But then I had to start putting that love into myself. It's how you know what character you're an amazing guy. I love you Doesn't matter who goes I love you like I had to start telling myself like I love you And doing the things that I so freely do for others Like I'm just a giver. I got a big heart But I had to learn how to set boundaries and start giving to myself Because if I don't love me, how could I ever love you? And it's just like we're we're raising my children. I don't want to I don't want I don't want my children to repeat the same cycles that that I've been This patternistic nature this patternistic behavior is Like if I have an abandon me issue, so to say like, you know what I'm self sabotage this relationship So my feelings don't get too involved. So I don't have to be hurt. It's easy. It was just quick and to just be brave and facing So I don't want to I don't want my children to grow up and Me pass on these same cycles to them. So I have to heal myself I'm really hard hitting stuff here. I mean, I feel like I just went to a therapy session and learned some stuff from you So thank you so much for your time. We really appreciate that Hey, thank you for having me Yeah, of course for anyone who wants to check out the full conversation hit to fox5atlanta.com We'll post it on there and we'll be right back on rise up tonight Santa this is a crack talking and you watching rise up tonight presented by AT&T Hey crack here rise up tonight has been presented to you by AT&T When the falcons signed mike davis this off season the stevensson high product immediately started making an impact in our area You can just tell it meant more to him to wear an atlanta falcons uniform and give back to the city that raised him Victor prieto has the story of a well-deserved honor. He received this week as we rise up for atlanta brought to you by truest Though the field may look brand new right now for mike davis the second He returned to was on a modern stevensson high school He was taken back to its older days before he attended south carolina and before he became an atlanta falcon davis tributes his success to the work He put in right here on this field and on tuesday morning when he was announced as the falcons nominee for this year's Walter Payton man of the year award. He came back home to pay it forward where it all began once again to represent the Atlanta falcons as the walter payton No freaking way I was really just overwhelmed by how uh by being nominated for it because I know I did a lot of stuff in the community But I never thought that I'd be up for the walter payton man of the year award Considered one of the league's most prestigious honors the walter payton man of the year award recognizes an nfl player with exemplary Volunteer and charity work within their community having the mike davis foundation of hope along with hosting community events like his football camp Where he hosted over 200 kids from the west side of atlanta davis made an easy choice for the falcons He's done so much in the community. He's made so much to uh the state of georgia Really, you know just to see him getting honored for that. It means a lot and uh, I know he's excited about it and proud for him But I I could truly say the whole falcon organization and i'm proud for him I think it means more than what people what what people think it does davis returned to his high school along with falcons linebacker aude ogadeji And spoke with the football team giving both career and life advice I think it's important because because some kids need uh, some people need to hear, you know from the horse's mouth and um Let them know that, you know, I've been in your shoes. Like I know how it is You know, I made it out from bending your shoes like you can like you can do it like it's possible Don't think nothing's out of reach earning 40 000 dollars to a charity of his choice Mike says he has big plans if he were to be named the league-wide award winner man, it'll be It'd mean a word to win it man You know it honestly just makes me want to do more in the community now and uh to win it man I'd probably be in the community every day God Mike's coach at stevensson high school with the legendary ron gartrell was the one that broke the news to davis that he was this year's falcons nominee Now davis says it was an emotional day and some tears may have been shed But overall he was proud to represent his home community and be a role model for those students sitting in the exact same seats He was sitting in 10 years ago reporting from stevensson high school in stone mountain. I'm jacquieto fox five sports Awesome story. Thank you so much victor. Well harry the last time the falcons met the panthers It was halloween joe brady was still the offensive coordinator for carolina sam darnold was their quarterback But carolina still narrowly won that one 19 to 13 a lot has changed So how can the falcons get the win this time? Well, so the first thing first thing they must do is stop the run in that football game The panthers rest for over 200 yards on the ground. You got to be able to stop the running game tuba hubbard He's still there even though christian mccaffrey is not there You got to be able to contain cam in his legs because once you get down in that red zone He's going to be a factor and then you got to take advantage of the opportunities offensively when they're when they're When the plays are there to make you have to make them have to convert third downs They weren't good on third downs in that game either How can this offense really kind of get over the hump of not scoring in the last couple quarters? I'll say um execution it all comes down to execution kelly. You got to be able to execute Things that are being called. You can't make simple mistakes.  I think when it all boils down to that They just got to step it up more. We'll see what they can do on the road They've had a lot of success on the road this year whatever the outcome will be right back here next friday night to tell you about it Thanks for staying up for rise up tonight. Good night


Hey, what's up guys, welcome to a new video. So I apologize, I know I haven't uploaded on my channel for a couple of weeks. It's just been a mega busy period for me. There's two main busy periods for me, number one being kind of like the transition time between summer and winter. Purely because the types of products, the collection of products that I sell changed quite a lot. And I've also been away as well. However, now that I'm back and things are starting to quiet down, then all going well, the plan is to start uploading to my YouTube channel every other day. So today then I've got quite an important video in my opinion. We're gonna be talking about the three biggest Facebook ad mistakes of 2019. So over the course of the past kind of six months, pretty much the whole year, I've got a chance to speak to quite a lot of people whether it's in the comments sections of these videos, whether it's in the one-to-one calls. And I've put together then the three biggest mistakes I see people making when it comes to Facebook ads, when it comes to marketing. So in my opinion then, marketing is pretty much the most important part of any single business because it doesn't matter how good your product is, how good your store is. If you can't get the traffic onto your store to buy your product, then you're not gonna make any money. So that's what we're gonna be focusing on today.  So that's the top of the video then. Thanks again for tuning in and let's get straight into it. Number one then is tags in audiences that are too big. Now guys, if you have any questions whatsoever on anything at all, regardless of whether it's related to this video or not, I do read every single comment. So make sure you post them below and I will get back to you. I answer every single one. So why this doesn't work in the beginning then, why you shouldn't be tags in audiences that are too big. So I see it time and time again, people tags in audiences of 1 million, 2 million, 3 million, 5 million, 10 million people. And this won't work in the beginning. And the reason for that being then is that Facebook works on past data. So with no past data, if you have a fresh pixel, then your ads will deliver aimlessly and therefore inefficiently. Think about it, Facebook doesn't know what your product is. So it's the equivalent then, this is the metaphor I come up with just to kind of illustrate this as clearly as possible, is that if you have a room with a million people in and then you ask a stranger, this stranger by the way, is playing the role of Facebook to go into that room and ask people to buy a product. But the catch is then, Facebook, this person, this stranger, they don't know who your product is. So they have absolutely no idea who to ask to buy a product. It could take them days, it could take them months, sifting through these one million people before they come across one single person who's going to be interested in your product because they don't know what the product is. They don't know who's gonna be interested in it. Whereas if you show that person, that stranger who's playing the role of Facebook, a previous customer base, previous sales. So you show them the age, the gender, the location and the interests of the previous 100 people who bought this product. When they next go into that room armed with that information, they'll know exactly who to ask or at least they'll have a better idea of who to ask. And essentially this is exactly what you're doing by having no pass data with a fresh pixel, asking Facebook to go into an audience of a million people and ask people to buy your product. It might cost you hundreds of dollars, if not thousands before you get any significant return. But basically what I'm trying to say is that Facebook works on pass data. If it has no pass sales and no pass customer profiles to work on, then a million people is a huge audience for it to go out and try and find customers in and it may end up wasting quite a lot of your budget. So for example then, if you start with an audience size of two million people, let's just base the average CPM which is around $10 just for the sake of this example, most people start with $5 per day. So after two days of spending $5 per day, then approximately you will have reached 1,000 people. This equals 0.05% of the total audience tested. That is such a tiny percentage that is nowhere near efficient or adequate to base your findings on. There's no way you could spend only $10 test 0.05% of an audience and then decide whether it's a good product or whether it's a good audience. It's not adequate or efficient testing. And as it says there, then this will require thousands of dollars to test the audience adequately because it's such a large audience. So what is the solution of this? How do we get around this? How do we avoid wasting that money? How do we avoid testing inadequately? In the beginning then go for smaller audiences. So up to 500K people, trust me guys I've tested this time and time again and it works the best way is to get the best return on your money, especially in the beginning with a fresh pixel. This is 100% the way to go. So up to 500K and spend more on them before writing them off. So don't just spend $10 because that isn't enough. Rather than split your budget over say 20 different ad sets, just focus on say one to five ad sets and put your testing budget into those one to five rather than split them across many purely because to test an audience adequately you have to test as high percentage as possible at least 1%, at least at the very minimum. So by choosing smaller audiences then not only do you increase the quality of the audience but you also make it cheaper to test. Once you start to get results then for example consistent sales of 100 plus purchases then start to scale and you can do this then by increasing the audience size. So basically the way I try and think about it is that if on one hand you have your audience size and then on the other hand you have the amount of purchases seen then as the amount of purchases goes up then you can also start to increase the audience size as well because as this goes up, as the number of sales go up then your pixel stats become more matured it starts to become more optimized and therefore you can go after the larger audiences. So that being said then guys, that's point number one hopefully that all made sense. Like I said earlier, any questions whatsoever please feel free to ask. Moving on to point number two then pricking broad audiences and this essentially comes down to quality over quantity making sure you're choosing a quality audience. So what exactly is a broad interest then? What does this mean? So the interest you pick shouldn't be random they should be picked for a certain reason because of the kind of people the kind of audience that would be included within that interest. So for example then I always like to use examples or metaphors just to kind of illustrate my point or make sure you understand that it's clear as possible and in this example then let's say that I'm selling within the pug niche and the product I'm selling is for a pug therefore my target customer is people who own pugs because they're gonna be buying a pug product for their pug. So niche is the pug niche and the interest that I'm gonna use as an example is I love pugs. So yes, this interest is related to pugs but think about who will actually be included in that interest, the kind of audience that interest will contain. So it's called I love pugs and to love pugs as it says here you don't have to own a pug to love them because they're quite a peculiar dog they're quite a cute small looking dog then they get a lot of interest and a lot of love from a lot of people they don't necessarily have to own a pug to love them if that makes sense. Therefore this interest is likely to contain a lot of people who don't own pugs and therefore probably won't buy your product if that makes sense. To give you another example then the golf say I'm selling within the golf niche if I choose Tiger Woods as an interest yes is a golfer and yes the audience is absolutely massive but you don't have to play golf or be interested in golf to know who Tiger Woods is therefore that audience, that interest is going to contain a lot of people who don't even play golf and therefore they probably won't be interested in my product whereas if I was to choose a golfer such as Bubba Watson or Ricky Fowler or Luke Donald then if you're not that interested in golf the chances are you probably don't know who they are and therefore they might make good examples of people to target when it comes to selling it in the golf niche because only keen and avid golfers are going to know who those pros are. So what is the solution to this then? How do we avoid picking these broad interests that aren't going to contain many buyers? Think about interest categories before doing your research for actual interests and make sure those categories are related to pug owners slash people already buying in your niche. Now the reason I put that then is purely because it doesn't matter what niche you're in this principle still applies. So for example then if I'm selling in the pug niche then I want to try and find audiences and interests that are related to people spending money within the pug niche already. So I could look at certain magazines because you have to spend money on a magazine to buy it, to read it and therefore if somebody's spending money on a pug magazine the chances are they own a pug that there's not going to be many people out there that don't own pugs but then buy pug magazines, it doesn't make sense. Same for pug brands, there might be certain pug foods or certain pug training or certain pug websites and again people related to those interests the chances are they own a pug otherwise they wouldn't be paying for pug food or paying for pug training or paying for different pug toys or whatever it is and the principle applies then to no matter what niche you're in. So for example then going back to the golf niche I play golf, I subscribe to a magazine called Golf Monthly, the chances are there's not going to be many people paying for a golf magazine unless they play golf themselves.  So that being said then guys that is number two which is picking broad interests. Moving on to number three then which is focusing on front end sales this is something that I myself fall guilty of and certainly I see a lot of other people falling guilty of as well. So exactly what does this mean then what does focusing on front end sales means? It means that if one day you spend 10 pound you expect to make 20 pound back in that same day so essentially you want to profit day to day i.e. seeing an initial and immediate return from what you spend on Facebook ads. Now why shouldn't we do this then and there's a number of reasons to be honest. Number one Facebook ads are getting more expensive there's over 7 million advertisers using the platform now to advertise as opposed to only 5 million in 2017. So the amount of people coming on to the platform and advertising is significantly increasing and in return for that it's driving up costs. Number two people don't always buy the first time they see your ad which is especially true for more expensive products so anything over $40 may be a bit more expensive in fact then before somebody makes a purchase from you and from your site then they'll have to see your ad or your product your brand on average seven times. It's called the marketing rule of seven it's simple Google search you'll be able to get more information on this. So by focusing on those front end sales and you potentially miss out on so much more money so many more sales because unless you're running to a very very very small audience then the chances are your frequency score is gonna be under two and therefore you're gonna be missing out on so many more sales simply by showing the same ad to somebody a few more times. Number three then there's so much more money to be made using other methods. Facebook ads in terms of front end sales with Facebook ads typically that's gonna be the most expensive conversions you ever pay for. So by purely just focusing on that then you're focusing on the most difficult thing to do. There's so many more ways of bringing in traffic and money to your store for a lot cheaper cost as well just to name a couple retagged in ads which could be mentioned on later in the video just quickly but then there's email marketing as well another source that I see people not using at all there's Google ads there's so many other different ways purely just focusing on the front end sales when it comes to Facebook it's gonna be very difficult to do especially when it comes to longevity which brings us onto number four you need to establish a loyal customer base should anything happen to Facebook should any major changes happen so for example algorithm changes should your account get banned if you're purely just focusing on those front end sales then essentially overnight your business could go to zero. So by building a loyal customer base your email lists, et cetera scaling out into other platforms then if Facebook tanks or whatever happens happens yes you're gonna lose a significant chunk of your business but it won't put you under especially if you're relying on this as your full-time income. So what is the solution and how do we make sure we don't fall foul to any of these problems? Drive traffic to your store from as many sources as possible and gather their emails by offering discounts by running competitions, free products, et cetera if you want somebody to give you something you have to give them something first so you have to provide value whether it's a competition for something free some sort of discount and whatever it is just make sure that you give somebody something before you put your hand out. So re-tagging ads then I briefly mentioned typically the most profitable on Facebook that will get you the cheapest conversions if you're not running re-tagging ads then you're 100% leaving money on the table. It will also help people see your product for up to seven times which takes us back to that marketing role of seven typically then when I run my re-tagging ads I'll start them depending on how big the audience size is I'll usually start them at $10 per day, 10 pounds per day and then just keep an eye on your frequency score and as that starts to creep up then just simply adjust your budgets. Moving on then email marketing, give value first as soon as you get somebody's email don't just send them an email immediately saying buy this product, buy this product you have to give them value first and this is key people want something for free before they buy from you so give them something they will actually find useful don't just send them a link to here's some random blog post related to dogs because you own a dog if they own a Labrador because they've bought a Labrador product send them some sort of Labrador training e-book or something like that it takes time but at the end of the day we wanna build a proper substantial legitimate business here we want the content we want the resources to back it up and trust me this will make a huge huge difference. Next point then focus on the most recent data when it comes to analyzing your ads overall it's not always best so what this means then is that when you're looking at the ROAS or whatever number you're looking at on your ad set if you look at it overall then it doesn't give you a picture of how that ad set is currently performing especially in the beginning so for example if you run an ad set for a week and you look at the overall results the overall results might be very bad and you might think I'm just gonna switch off because the results are rubbish but what you need to do is you need to split up how you look at the results you need to look at the first three days and then look at the last four days or perhaps the last or perhaps the first three days then the next two days and then the next two days after this because what you might see is that yes the results in the beginning were very bad but they're actually starting to improve and what that tells you then is that ad set is starting to optimize and it's starting to bring in better results so if you leave it to run for one extra week then it might get to the point where it's profitable overall ad sets aren't always profitable from day one it sometimes takes them five days a week sometimes even two weeks for them to actually optimize and start bringing in profitable results so if you're only ever running an ad set for three days and switching it off the chances are you're not giving it time and you're gonna be wasting quite a lot of money final thing then is build your socials now this is, I wanna say that it means building your following on Facebook building your following on Instagram on Snapchat, on Pinterest pretty much any way you can and this is the hardest thing to do but in the long run the most beneficial I'm not gonna spend loads of time because I could probably do a video specifically on this topic but just to give you an example then Carly Cosmetics I believe she turned over something like $650 million in her first year on Shopify all from organic marketing all pretty much just from driving traffic from her socials so not spending a single penny on advertising because she had built her socials and she had a significant following if you had a million followers on Facebook a million followers on Instagram then you would never have to work a day in your life because you could drive traffic to any source you wanted to for free just by simply putting a post out on your socials and that being said guys that wraps up the video thank you very much for watching if you're still out watching then thank you very much I feel like I've been droning on for ages I promise to try and make the video shorter and as it says here then thanks for watching please do check out my free ebooks in the video description below there's five different ones based on all different parts of your drop shipping business so check them out they've had really good reviews and for that being said then guys I'm not going to give away a consultation call in this video that will resume in my next one to give people a chance to comment on this one plus the winner will be announced in my previous video so there'll be two winners then announced in the next video and that being said then guys thank you so much for watching I really really really do appreciate it like I said I am gonna get back to uploading videos every single other day so if you're watching this and you haven't subscribed yet please make sure you hit that subscribe button below the video and that being said then guys thanks again for tuning in enjoy the rest of your evening and I'll see you all tomorrow