Dragon Ball FighterZ is in the best state it's ever been, and I cannot stop playing this game, which got me thinking that maybe there's a lot of new players to the game that are getting addicted as well. Because of that, I thought it'd be fun to hop online and play a character that just about everybody can tell what hype stuff is going on with, Dragon Ball Super Broly. Now, just because he's fun to watch doesn't mean he's easy to play, and it's been a while for me, so let's hop online and see if I can't get any wins with this beast of a character. Oh, we actually got a 17 player, and Videl, too. Okay, so this person knows how to play the game. But now I get to play a bit of Broly. Do I take a big risk go for a read earlier? Do I just come in and grab? Oh, I thought I had it. I thought I had it. Instead, I put myself at great risk of getting comboed in the corner. Do you got the Videl Loops? Well, I mean, that was just the standard bread and butter for Videl. Oh, you can't jump that grab. That is cheap. And she got the run. Oh, she's trying to loot me. You tried to loot me. That's crazy. Slow orb. Slow orb. Wow.  You always want a 2L at that range. I messed up. I'm going to pay the price. Oh, my god. Videl is kind of crispy. Videl is a little bit crispy. I'm getting out of there. A little too crispy, Videl.  The rollback had me convinced. Mix ups. Oh, I got Gohan. Ah, only Gohan. All right. We'll just take the sliding knockdown. See if we can't get her to- I'll take that. 6M, Broly. Thank you, Broly. I appreciate the assist. I'm going to go off the combo. All right, now that I got him in the corner, can I- Oh, safe jobs. Oh, I don't even need the safe jump. Your boyfriend missed. Gohan, you're terrible. Take it back to boot camp, son. That was terrible. No defense on Videl at all. My god. Beam up. Oh, the beam would have been so clutch. All right, again, we're in the corner. Probably could have Yachter assisted that. Look at that 2M range. Oh my god, and the beam covers it. OK. Android 17's assist actually caught me. That is incredible. I did not think that assist had that range. I was not familiar with Android 17's game. I could have- no, I double-wasted assist. Dragon rush. I knew we were attacking dragon rushes today. I got seven bars, by the way. I am about to just use this. I'm about to go crazy. I- listen, I made a mistake. So I'm just going to- Level 3. Mix up. There is no mix up. They definitely got mixed. They definitely thought I did the normal level 3. So with Super Saiyan Goku, you have two level 3s, one on each side, one doing more damage, where you go Super Saiyan 3- more 3. I probably can't talk. Super Saiyan 3, more damage. It's very slight, though. So I wanted to- I wanted to cross him up. I'm not going to lie. This time, I'll do Super Saiyan 3 and get him out of the corner, for no reason, other than to show the form. Let's go. Let's see if he can block this. I'm going to go instant overhead. Oh, instant spark. I- I respect that. Let's see if I can't block. Reflect, get him off me. Oh, whiffed. Oh, I'm going to keep him in blocks then.  Mix up. No, I messed it up. Ah, we're blocking that. Oh, God, I got crossed. I got crossed. I don't know why I thought he was going other side. I definitely walked towards him. He better not jump, though. If he jumps, if you ju- Oh, that should have worked. That should have worked, and you know it. Yamcha just- Oh, don't- don't Super Ash from full screen. Come on now. Give me my props. Give me my props.  Oh, God, I think I backed Ash. No, we blocked that. Now Super Ash, go ahead. I know you want to. All right, I blocked that. Oh, are we out of spark, sir? Is that what I'm seeing? Are we out of spark? That is interesting. Now that you're out of spark, I guess it's my game to put- Let me reflect that real quick. Punished with a level one. Ha, I could have just D8 seed, but that wouldn't have been very fun. AKA, I definitely wouldn't just react in slow. Blue combo for the win. That was a very sloppy game, but it was still a game one win. That puts us up in the set. Honestly, I'm feeling good too. Hold on, let me get some Broly Reads. Let me get these Broly Reads real quick. This Fidel was cooking, though.  Oh, God, the rollback. When the rollback rolls back, man, it hurts. It hurts. It's a different level of mix. The game feels fine, though. Oh my God, Broly is just different. Did you see how I hit Gohan from above? Come on, Gra- Uh, uh, uh, uh, uh, uh. Danish for my combo. Yeah, we're going all the way to the corner now. We're going all the way to the corner now, Vidal. Oh, I got a 2L there, I gotta remember. Broly, he needs a bit of that fat- Oh, crash down. Uh, oh my God, that was sick, actually. Full auto combo for the cutscene. Uh, uh, oh yes, I love it. Oh, nice DP. Fully invincible that move, so we got punished for doing something unsafe. I'm just gonna fully complete the auto combo, I think. How did you not die to that? How? I'll throw an extra Vantage hit. Rollback beta glitch. We got another one. We're in space. I don't know why exactly that happens, but it is very funny. Maybe because it like, roll- What? Bro, reflect that out of the- That was Broly. That was just raw, unadulterated Broly action. And I died for it. Wait, he didn't kill me. I'm gonna spark just to keep Broly around, because he's cool. There is no tactical decision there. It would have been much better just to switch out, not spark, play better defense, but Broly waits for no man. Oh, I keep dropping that. Oh, he just instant transmission on the ground. Oh, you can't click a button while Broly's playing. You can't click a button. So basically what I'm doing there is I'm using the crash down a bit sporadically to try to see if I can catch any like super dashes, any buttons at all. Anything that I can look for that I can interrupt. I'm just trying to interrupt it with Broly. Oh, button wasn't passing up there, but that one was. All right, now we just, we wanna just carry him out. Make sure we're wasting this sparking timer. Oh, that was bad, super dash, super dash. All right, keeping the corner. Don't click a button. You almost had him with that two H, man. Oh, he let me live. You let me live? You let me live? That's a big mistake. I think I'm behind him. Time to get disrespectful. Well, I mean, come on, you can't leave yourself open like that. Not in front of Broly. And I got carried away and destroyed the asteroid we were on. That's my B. Oh my God, what a great set. Good game to that opponent. You gotta respect when a Videl cooks, but now that my Broly's warmed up a little bit, let me see if I can't clean it up even more in this next match. No way, another Videl reads. Okay, I gotta stop going for the reads, man. I'm making Broly look bad. I'm making Broly look bad out here, man. Please, please. My God, this isn't a good showing at all. I'm gonna spark just to get a little distance. Team assist. Slow orb, slow orb. Again, we're using the slow orb because this is actually a buff to Broly. It makes it a little, I really like it as a tool in neutral. Now Gohan did clutch up, oh, Genemba assist. The dangerous, the dangerous dirty Genemba assist, bro. That thing is crazy good in the neutral. Oh, Genemba assist is so good, man. Now, I might be saying that because I play against Neon though. His, that assist on that team, especially with Hit C is, it's gross, man. I don't like talking about it. Let's let the original, original Super Saiyan, Goku. Oh, double Sunday, no way. Double Sunday in case you're new to the game. I don't have spark, so I can't really capitalize off it too crazy. But look at all that blue health we got on Genemba. Oh, six M. Oh, let me talk to him. Oh, damn, damn. I could have done so much work. I actually need to practice that combo though. Oh, wow. We kept him in block string that long. That was kind of nuts. Super Dash? Can I get a Super Dash? No Super Dash. All right, then I'll punish. Then I'll punish. Shout out Yamcha making the combo combo. He's always there for me when I need him. And we're going to play a bit of guess that mix with Yamcha as well. Very powerful mix up opportunity. Can't speak. I'm new to the fighter's rank stuff. Behind the back. Never saw it coming. Game. Ooh, I love it. I love Yamcha. Still my favorite character. Well, Krillin's up there too. Oh, double Key West? That was nuts. Good decision. Oh, but I got to take that. In fact, I'm just going to let Goku do the talking. I'm going to let Goku do the talking from now on. Same side. Oh, I didn't get the Super Saiyan. Kind of put myself in that position. Oh, nice vanish. I really wanted to get out of that decision. Oh, don't you dare return Super Dash me. Never in your life. You know what? Why did I do this? Oh, I try to do the fancy route. I try to get fancy with it. I regret it. Double Key Blast. That is catching me off guard, man. Go on, is really letting them Key Blast fly. Can I get a drop though? Can I get a drop? I'll take it. I'll take it all the way to the bank. Oh, you know I'm not taking those, man. OK, I'll be honest. I'll be honest. It was never the delay based net code. I just am not taking those ever, bro. I just can't take those. Super Dash full screen. It was risky. I did it anyway. Oh, but I got Genemba though. But I did hit Genemba though. I think that should count for something. Don't level three. That's childish. Oh, childish. This puts me in a really bad spot. That's a mix. I didn't know that cross. Yeah, I'm just giving you a second chance. Don't ever in your life try that same thing on me twice. Because you know, he actually did the same side one too. He was trying to bait me into blocking the mix up like I'm that smart. Bro overestimated by IQ by at least 100 points. All right, now he's going to do a Key Blast. Cute. That's real cute, dude. Cute. It wasn't even the Key Blast. He actually read that one correctly just a little too early. But guess what? Guess who's really playing the game now? It's Yamachitan. I'm going to take a 2M. I knew you wouldn't block a 2M. I knew you wouldn't. You want to know how I knew? Because when the game gets close and people start sweating, I lose. That's when I lose. Yeah, I didn't expect to teleport. I'm not going to lie. I probably should have set my feet. But damn, damn. Let me get this set, though. Let me get the set run back. Let me get the set run back. Last time you tried that cute stuff. OK, we got the Gem of Assist. No, who's the sit? That was Gohan Assist. Ah, I read the information on my screen wrong. No. I don't have a bar to come off that. Oh my god, I wish I could do more with this. I wish I could do more with this, but I can't. Oh, let's go. Let's go. You're in the corner now. And don't think. Gohan, stop punching me, man. Damn. I dropped my cover. I tried to raw level three. I'm not even going to lie to you. I'm not even going to lie to you. That's a Videl Loops. Why are the Videl's cooking today? My goodness. Videl's. They're cooking. Is it the netcode? Is that what was holding the Videl mains back this whole time? They are cooking out here. My god. Genemba assist, man. He spawns like eight miles back. Eight country miles back. He is crazy. Give me that. Give me that. I'll take it. I wanted it. Give it to me. Give it to me. I'll take it. Get in the corner. We're going. God, I'm dropping my level three. It's like crazy, too. That's my turn. No. I thought that vanish was slightly off the ground, so I thought it was safe to go. I'll take that. That was a bit of a risk. But again, I saw it recover at a good height. All right, can I get my level three this time? Thank god, man. Man, I've been dropping that. I think it's been three times in this one set. And I need this win to lag. Lag 400 ping? 500 ping? Is this the power of a Super Saiyan? And I'll take the 2M. I don't even know if my opponent was still there. I think the internet issues might have just dropped us both. Give me that. Give me that. Yamcha assist means you've got to stay safe. All right, now because of all this blue health, I'm definitely getting Goku out. I need Yamcha in. Goku's out, Yamcha's in. If he's Spark, do I play in it, play around the Spark? I'm going to do it. Smart player, huh? God, I hate that you have to just crouch that, man. It's scary, man. It's scary. How come that's the one move I can react to? The one move I can react to punishes you for reacting. Life is not fair. Oh, don't dodge this. If you would have dodged that Spark, I'm giving you all the credit in the world. Oh, that would have been this. Oh, that was and that's why Videl's dodge is trash because you still got punished. You did all that work to look cool and you still got punished. That is trash. That is trash. I don't know if you could have actually clicked the button to DP there. Not that that option is ever really good. I don't know. I wish Videl dodge was a little better. I wish it like auto. If it like auto DP'd, maybe that would be something or if it like, I mean, then again, maybe I don't talk because I am. Was that a flat against the dragon? You didn't, you didn't guess the mix, huh? All right, let's see this mix. Oh, no vanish beats that. Oh God, the dive kick. I'm going to lose. I can't lose. I can't lose. Oh, you ain't got those double tag out. It's just what it's just never tail swipe, bro. There's no way that clipped. No, there's any way to lose. It would be that any way to lose. It would be medium scaling. Oh my God. Thankfully, he actually thought he would not hit. There we go. I'll take it too early on the 2H. I saw it. I knew it was going to land. Oh my gosh. This is a stressful game. This is a stressful game, bro. Oh my God, bro. Is my hairline not mature enough? This stress is going to cause me to go bald, bro. Get out of the sky. Ah, swung a bit too early. Swung a bit too early with bro. These Videl's is cooking today, man. I'm not going to do it. I see that time I didn't want to block standing so bad that I got hit overhead. Oh, man. Oh, man, the Videl's. That sparked, too. OK, we'll just take a normal combo. That's fine with me. Level three.  Give me something more comfortable. That was an OP raw level three. You're saying we get Videl out of there and I get this shirt off, which by the way, this is not a joke. It does raise Broly's damage by a little bit. This is a permanent boost to Broly. Just in case. That one's not a joke. Sometimes I do make jokes like that. Like, you know, this stage is giving me a boost. Raw level one because I'm different. Raw level one because I'm just a tad different from the other to me again. Don't you ever in your life super dash to me again. I told you. Oh, no. No, I didn't block. I wanted to reflect, too. Oh, God. Oh, God. Oh, I'm alive. Oh, I'm alive. Oh, it feels good to be alive. Get out of the air. Get out of the air. Don't medium starter. This is huge. Yabcha, to continue the combo. Level one spirit ball. You know him. You love him. It's Broly again. It's Broly again, baby. They ain't never seen it like this. They ain't never seen it done like this. Broly the beast. Oh, he's standing still. And it's because he wanted to punish me. I thought his hopes had died. I'm not going to lie. I read the room wrong. I thought he was standing still because he could tell that it was over. That I was just a different beast with Broly. But actually, it was just because he was the better player. Hold on. Let Goku cook. OK, OK, you can do that. Oh, oh, he threw him first. If I went into the replay, I would bet that we both two end very close to each other. Let me just let me just do it from up there. Just a little cool. Just a little cooler for the camera. And now we've got to play one final game of Guess That Mix. Oh, my gosh. I did not do that one right. What? Come and grab. Come and grab. I didn't see it coming. Oh, god. OK, dude, I've been having too much fun. This guy actually evened it up one character to one character. So far, my fun has died. But we get an extra bar because it's our last character. So I've got three technical bars to use. I know he's looking for Super Dash. Just control the space a little different, bro. I just control the space. Great game. Dude, these Videl players are really good at that. If they play Videl, you know they're good at the game. Let's get into the last set. Oh, final transformation of the video. Oh, all right. Thanks for letting my intro play. I'll let yours play now. Oh, the purple squad. The purple squad. That's actually kind of that. OK, that went pretty hard. I'm not going to lie. Sometimes I wish we could play with UI with this shirt on. I'm not going to lie. I don't know. It's just a different look, man. It's just a different look. Anyway, let's do this, man. I'm excited. I'm excited for another round of Broly gameplay.  Oh, I jumped at the last second. I got nervous. Hand on the controller. I'm sweating. Put me down. Put me down. Hey, if you want to put me down, I'm good with that. Oh, all right. Beam assist full screen. All right, I'm going to start playing a bit of Broly Neutral here. Broly Neutral. We're playing Broly Neutral over here. There we go. Yamcha. Thank you, Yamcha. You're always looking out, Yamcha. Always looking out. Oh, I forgot. That's plus. That move is crazy plus. Oh, Cooler got my boy. He actually clipped me. He jumped up and clipped me. I didn't think he had it. I saw him trying to do that earlier, but he made it look impossible. Maybe I was just at a different height. Maybe I super jumped. Put me down.  Oh, clean little combo too. Got the OTG with Cooler to go into that. Wow, what a 3-H to make himself invulnerable to Super Dash. That was really good. Even off my float hop too. I can't believe he predicted that. All right, we spark here. No way HIT survives on.  I am the biggest HIT-CSS hater in the world. I would actually wear a T-shirt saying I hate HIT-CSS, bro. Like I would buy merch to support the active funding of HATING HIT. I hate this guy. Not a fan. Love the character. Don't get me wrong. All HIT fans I do. I am a fan. Oh god, I'm also trash at the game though. So what do I know? Like what do I actually know when I'm this trash at the game? I'll take it. I'll take it. Let's get UI out of here. Let's get UI out of here. I'll take it, man. Look, I had to get a win through my seething rage. Oh, that was a good counter. Damn. And more than HIT, I hate good HIT players too. I took a risk. I definitely mashed. I thought maybe he'd get clever. Maybe a little cute. We got the Opshiss. That was a little interaction there. I got a little quiet because I was sweating. I definitely didn't get all the buttons I wanted through seven bars. I got to start using supers more. Granted, I have been dropping them. Does he spark here? Like honestly, I kind of don't think he does. I didn't think he would.  I'm trash. I'm actual trash at the game, bro. Why? Now in this circumstance, after he got hit, I actually do think he sparks. That's plus. I put myself in the corner, man. I put myself in the corner. I didn't expect him to be so patient.  I was patient at the game. I'm not going to guard cancel. I'm going to respect him. Oh, come on, grab. This is the thanks I get for the respect I give.  That was sick. I'll give it up. I'll give it up. I regret hit being alive. We lived those. I don't think he thought we'd lived those. Let's go.  Do not let me live. Give me that. Bring it back in. And then with a super dash in my face, I'm paced. But let's win this game anyway. You jumped into it. You actually did it. You mad lad. That was so lucky. That definitely was not a smart decision I made. OK, we get the spark. Ben Tegin, did you expect me to feel mercy for you? I'm trying to win out here. This is a very patient gamer, by the way. I should have done a level 1 into 3. I forgot about the system changes. He's probably looking at his screen like this guy doesn't want to play the game, but he's right. All right, I'll take it. He clicked the button. I was very worried about Raw Level 3. I'm not going to lie. Cooler has a, I mean, he does have a normal level 3 now, but it used to be a counter level 3, which he still has. And I did not want to get styled on, man. I just didn't want to do it. I hope he can respect it. Oh, God. Oh, God. I didn't expect a DP follow-up. We have a BM assist. He's down to no assist. So if we can just get out of here, cool. So far, our dragon rushes are connecting today. Let me just get this full auto combo real quick. I'm trying to get this corner.  Oh, I didn't tank. Why did he go for a dragon rush with a reset? The insult to injury? Am I dead here? Oh, I'm three bars. I'm definitely dead if he wants me to be, but he tried to get fancy. I'll take the guard cancel on that. I'll take the cross-up. That's just Yamcha for you. That cross-up is a mean one. You've got to be ready for the meanest cross-ups of your life. Hold them down. Damn, I whiffed on Yamcha's normals. OK, that's pretty bad. Pretty bad for us. Not going to lie, we take a bit of damage there. I mean, granted, I guess we really can't be upset because we should already be, Broly should already be dead. We should be in a worse situation. So I got to slow down my play here. That's not safe. That was not a safe jump. I'm checking for safe jumps, bro. And that was not safe. Call me Osha. I got to keep the workplace looking good. Oh, Hemisist. Oh, you've got to respect the beam. Never mind. You don't have to respect anything. You don't have to respect anything, bro. I think you've demonstrated that. Ooh, Yamcha's dead. Ah, damn. Yamcha's dead, bro. All right, win the air to air. I'll take that. I don't really want to use any of this bar. Broly, stop. I didn't block that. Oh, we got to get a character, man. I got to get this UI out of here fast. I got to get this UI out of here. This UI shouldn't even be here right now. 6M. Yes, my good old friend, 6M. Kick him across the face. My good old friend, 6M has never failed me. It's a standard overhead, but that's just what makes it so special. Hitsi assist, man. I think I've said all there is to say about Hitsi assist in this video. I'm a hater. I despise it. And let me know your thoughts on it down below in the comments. Oh, you thought I would swing? Oh, that would have been the Goku combo, too. You know it. All right, I mean, that's not the. Oh, dear God. I didn't escape the 2H. Drop it, drop it, drop it, drop it. Ah, we're dead. Ah, we're dead. Oh, I'm planted in the ground. So Ken Broly, clutch up and win this set. It would be a miracle of miracles. I'm not even lying to you. And Hitsi assist, so I. Wait, he wants. Let it slip away to die to a key blast. Drop it. No, I don't think he's dropping this one. I don't think he's dropping this one, guys. I don't think he's dropping this one. All right, so we're going into game three. Damn, I had a chance to kill cooler, too, man. And then in a 1v1 with limit break Broly Damage. Who knows what would happen? But I mean, we know what actually happened. And what actually happened is I couldn't let the save my. Whoa, whoa, whoa, what? What is this? I'm so scared. I'm so scared if the computer breaks by recording that. I'm going to end the video. I'm going to end the video, guys. I'm going to end the video here. I don't know what happened. This is real time. Here, can I show my cursor so I can show it's real time? I can't show my cursor. Oh, God, I'm going to end the video. I think the game broke. If my recording corrupts and the whole video is gone, I'm scared. I'm going to YouTube provide like it's described by. Hey, this is Dotto, like three minutes after the freak out. Turns out it was just the game, not my computer. I probably should have known that. Wasn't Lincoln Shrait. The game crashed. That would have been the end of the video anyway. But thanks to the guy in that last set. Great games. All right. End of the video.


Hi. Welcome. Welcome to Pyrotec. And please introduce yourself. So I'm Ton Ton Zhu, I'm the CEO and founder of Pyrotec. We are a UK based international global company providing micro LED technologies, platforms for everyone, including big displays and small displays, transparent displays and flexible displays all the way to head up displays and air applications. So we are a global design house for micro LED solutions worldwide. So this is a flexible 27 inch micro LED based technology display using RGB all colors coming from a single material system, Indian Gallium Nitrate. So you can see the color and image quality coming from a unified material system with high quality, high brightness and resolution as well. What's the dot pitch happening here? So this one is a 1.27 millimeter pitch using TFT back plane but RGB pixels coming from a single material system. Here we are looking at a transparent display, 7.5 inch 34 ppi full color using mini LED based on TFT back plane. You can see the transparency as well as the brightness required for outdoor applications. Is this ready for prime time and what's it called like mass production and everything? So these are the reference designs open for everyone to have an evaluation. So these are open for evaluation and testing. So our purpose is to provide the platforms and the supply chain for manufacturing but tailored to customers requirements and system specifications. So now we are coming to another booth that we are on. You got people's choice? Yes, we just won the people's choice award for the best micro LED based technology because we have the roles all in one solution. The LED gives all the brightness and colors. So here we are looking at a full color resolution and solution for the optical projector system based on three panels, based on three panels coming from a single indium gallium neutral material system. So the brightness levels can reach 1 million nits, D65 bright for the outdoor applications but three panels because of the unified material now you can have optical and electrical characteristics all the same. So the power management, power consumption are also unified. Is it possible that your technology would enable my future smartphone to have a really awesome full table touch display? So we are very open in terms of the application areas but we are mostly primarily focusing on AR applications and head up displays that are less than one inch and small wearables as well as a large TV and sandwich application. But of course for all kinds of different user cases and application areas we are very confident micro LED can open up new doors for all kinds of user cases as well. So here we are seeing a wide portfolio of different applications from 0.12 inch monochrome applications with pure red, pure green applications based on indium gallium nitrate with high brightness and efficiency that is guarantee the smartphone factor required for AR glasses applications super duper very tiny and small but still brightness. Brightness in the glass, the weight guide and everything? Yes that's correct. How bright will it get? So we have millions of nits for red and blue and green. And these are also 0.26 reference designs and that we are mass producing launching after this event with single colors blue and green and red also with millions of nits in terms of the brightness but 720p that are going to be enabling wider content providing as well as the feed of view for AR applications. And on the top we are looking at some dynamic pixel tuning full color resolution, all colors coming from a single panel. So without further complication of the processing manufacturing we are utilizing one LED that we are able to provide all the colors. One LED to do all the colors? Yes, yes. But of course these are the reference designs that we are providing as a platform technology and reference design for everyone to improve and build upon based on their specifications. So we are able to provide all the functionality but not on the system level because the system will be tailored to each every single application. But in terms of functionality wise we are almost there. So what's the resolution on this 0.2? So 0.2 inch diagonal we have 720p, 1280 720p so more than 5600 ppi resolution. That's very high pixel density no? Yes. Sorry, I tried to catch it. It's very difficult to video and take any photos here. It's so bright. My sensor is going to survive this? I'm sure it will be okay. Alright. Because how far are you from mass producing all this? So the mass production of 0.26 is happening currently in Taiwan which is our branch. We have an 8 inch production line from material all the way to pixel to CMOS and hyperbonding all the way to wave level optics including the light engine assembly. Everything is happening in Taiwan using standardized process flow and standardized reputable suppliers for the manufacturing. Because we are a design house basically we have the key technologies and key components and designs that we are utilizing the semiconductor production throughput to make the fabrication on 8 inch. So everything is happening in Taiwan on 8 inch. Millions of nits is insane. I was expecting 10,000 would be enough. Somebody's comment. Right, okay. So basically we are actually providing the sufficient brightness for all kinds of application because every process flow that we will be reducing including optics and the light engine assembly that will keep cutting down the nits. That's essentially we're providing the enough sufficient brightness for all kinds of application including outdoor and indoor and that can be adaptive to all kinds of waveguides and especially the diffractive waveguides that's required for the augmented reality. So higher brightness is necessary but you don't necessarily have to have those other pixels lighting up all the time. Ask Porotec if we will see their micro LEDs in music's glasses. I would say it's potentially possible. I wouldn't be able to comment on that but I think we are open and working with everyone in the industry and partners and customers trying to bring those micro-LED on the market as soon as possible. Wondering what company are already using those screens especially VR and AR market? So obviously we are trying as fast as possible to bring those on the market but we are in the very closely working relationship with all our partners and customers trying to build prototypes and development kits and all the way to small volume productions as we speak. So hopefully in another six to nine months there will be some early prototypes and glasses incorporating our products and technology. And you call it GPT? Yes, Dynamic Pixel Tuning. Dynamic. Does that mean that when you talk about millions of nits you can have it as kind of like a peak brightness? Yes. Only sometimes? Yes. For not so long? Well, you don't have to light up all the pixels all the time consuming a lot of power. So there is a lot of flexibility that we are providing for the user or system designer in terms of unifying or utilizing our design and platform technology to be able to have a wider flexibility for the system level optimization. So in terms of you don't necessarily have to have all the functionality but according to the user case and the environment that you are in you will be much better off in terms of adapting our Dynamic Pixel Tuning technology. Is it true? I wasn't here at Display Week last year. I wasn't allowed to travel to the US. Is it true you win the iZone? Yes, we won the best. Now you have a huge booth. That's correct. That means iZone's work. Well, yes. But also we keep our momentum building up gradually and we are growing internationally as well. So we won the best prototype award last year in the iZone in Display Week but this year we just won the People's Choice Award for the best micro LED technology. So that is a motivation for us to keep going much quickly and bring this micro LED as a commercial product. Is it automatic that the winner of the iZone gets a big booth next year? Not necessarily. But we wish to have the best exposure and best working relationship open our doors and open business of working with everyone because obviously we are a small company we have to have the partnership. So how do you do? Yes, very good. Okay, do you understand what we are doing here? Yeah, it sounds pretty revolutionary. In the future, is everybody going to have this technology? Is it going to be just normal? This is the only way to do it. I have a self-help. Yeah. Stacking three layers of RGB is just not going to work. So give up and come join us. All right. Yes, that's right. Thank you, Mike. So did you just say that other people are stacking? Yeah, other people are stacking doing quantum dark color conversion which will introduce complexity and you losing process steps. So we are using the existing technology and production process flow but we are innovating on the material level solving all the problems on the material level but knowing what we are building and problems that are solving but utilizing the manufacturing that is so standard in the silicon world that will guarantee the economics. Where every LED is full color, potentially? Yes. So in other words, you don't need to know which LED is emitting the equivalent before you give it a signal, before you give it a content. So that you have a much better off in terms of the system level and calibration of the display when you are doing the calibration step. So that will consume less power and simplifying the processing flow for the manufacturing. So that is unfortunately the only way forward to make micro LED a commercial product. But you're talking about TV also? Yes. You will make the TV? So for the AR and head up display obviously we are providing the entire system and display panels as well but for the large TVM, large panel displays unfortunately we can't change how the panel makers are doing their process flow but we are able to provide the best chips for them to make their panels and satisfy their customers. So for this case we are providing the red, blue and green chips for them to assemble into a panel using whatever TFT or glass based back planes but we are providing the efficiency benefits and cost benefits. Can you also be the kind of multi-color, full-color backlight for as a mini LED kind of backlight? Yes, we can. For the LCD? Yes, that's exactly what we are trying to solve the problem because for some outdoor signage applications because brightness is the issue power consumption is the issue but also the viewing angle is the issue by unifying all the colors in a single chip that will be simplifying a lot on the optical and the end-level system design so that guarantees the best user experience for whatever application down the road. Because when you talk about the AR, VR stuff and when you talk about TV it's different size Yes and so it must be different factories? Yes, so for the AR applications which require CMOS standard application because we have to use the CMOS back plane so that we are utilizing an 8-inch production line in Taiwan for making large TV and large panels we are working very closely with the panel makers enabling they have their products and commercialization plans very quickly so they have their existing so that's how we work with them by selling the best chips because they have the back plane they have the mass transfer technology but we're providing the best chips. So 10, 12 years ago I had the Coping GoldenEye and there was Google Glass 10 years ago I was so excited but somebody stopped it and then Facebook changed the company to VR the name and there's a rumor that the Apple company is going to launch something so it could be exciting time in the future, right? Yes And you think you will be busy? Yes, definitely so we are a true believer of micro-ality obviously micro-ality can be a display component but we truly believe that every single pixel of those micro-ality can be a display component because they can be individually controlled and emitting brightness and functionality but actually you've got millions of pixels right here on a CMOS chip that can be actually functioning much beyond in terms of functionality beyond the display component How do you compare performance of your transparent compared to transparent OLED? So we are targeting more than 80% transmission using micro-LEDs because micro-lays are semi-connectors that are transparent by nature but we are also working very closely with glass makers and utilizing micro-ICs so that will eliminate a lot of the metal interconnects so that guarantees more than 80% transmission for the future That's more than OLED transparency? Yes, much higher than... Much higher So OLED is currently at 40-50% transparency just because of the metal lines but we can eliminate all of those metal lines simply because micro-LED is much smaller but also transparent And those 20% that you lose Let's say I'm imagining the future Cybertruck Tesla design something and I want to have windows that have a little bit tint when I'm not activating full entertainment or advertising mode and then boom, it can switch into all the windows are entertaining you like writing a VR Yes, that's correct and especially when every single pixel can be dynamically controlled so you can have the information and content whichever and wherever you want on the panel You don't necessarily have to because obviously you still have to interact with the environment So what I can see in the future in terms of autonomous driving you can not only entertain yourself but also you can interact with the outside world through that magic and digital windscreen in front of you as well One thing that would be awesome is if you help also make it affordable to billions of people not just people who are very rich because I don't know how much the Apple VR is going to cost but it would be nice if there was some technology that was affordable to everybody Absolutely So that's why we are insisting on making micro-related happening in the silicon manufacturing mindset and establishment because we're utilizing existing capacity existing throughput and processing flow There's no introduction and additional funding required for the manufacturing setup So we are using fully depreciated legacy technology for the manufacturing that is guarantee the economics and cost reduction for this micro-related adoption in the future That brightness will be great for pancake lenses Yes, it is going to be working with all kinds of optical designs So the idea is we're providing all kinds of the brightness and the efficiency and performance that's needed for all kinds of user cases and specifications So whether it's AR, VR, XR or head-up display whether it's commercial consumer enterprise application we have all the solutions ready I've heard of amazing display technologies before where they said we are able to do something that can just do a small change in the LCD huge LCD factories and maybe they can make them Sometimes it's a great promise but still a small change is still something that scares the five billion dollar investment or whatever it's behind Can you promise that the changes you're talking about make sense, it's not so expensive? Yes, so it's not just a promise it's actually the action that we're taking in real life in terms of working with panel makers, utilizing their legacy technology but also working very closely with city confounders and legacy technology production lines for the manufacturing So it's not just that we are providing the technology platform but we're actually taking every step to guarantee the manufacturability and cost basis that's going to be affordable for everyone in the future And all these problems that some technologies have with burn-in it's not with the microlity It's a semiconductor device when it's off, it's off and it's guaranteed to be transparent so you don't have to fake the transparency as well as you don't have to fake the black So when it's off, it's a semiconductor device it's off You don't consume any power and electricity So that's the nature of the semiconductor device that is guarantee the differentiation between OLED and our technology Are there a bunch of optical tricks you can do to not require perfect yields and still sell everything Even there's a few dots Exactly And people will not see them somehow? Yes So there's many different ways that you can improve your yield to have full nice, five nice but we propose that you don't have to do that because you can make microlities much smaller but still benefit the efficiency of brightness When the pixels are getting smaller and the PPI's are much higher so we can be more tolerant with the yield So when there are dead pixels or dead dyes that you can forget about them you don't have the visibility but in the meantime we can make redundancies when the pixels are getting smaller so you can redundant them using software updates So that's a much similar mindset and philosophy that we are using in the CMOS industry And you are a Taiwan company? We are basically in the UK but we have a UK branch We have a Taiwan branch But you want to work with everybody in the world? Yes, exactly So whether it's in Europe, in the US, in Asia Exactly So we have a global supply chain for all kinds of customers and different applications We have a UK, Europe and US supply chain to be able to work with that side of the continent but we also have a Taiwan supply chain working with the Asian customer and manufacturing base as well You could work with the fabs that are anywhere? Yes, exactly There are some nice display fabs in the US? Yes, we are working with everyone and we are talking to all kinds of different partnerships that can guarantee our customers will have their products not just in the prototyping phase but also in the mass production phase And another little question is I'm just a YouTuber but often I'm like ah, how soon? And sometimes it takes many years and I grow older and stuff It would be nice to, how soon? How soon is it like people will go and buy it and it's not expensive and they can just buy it? Yes, so you can see the trajectory that we as a company have been growing over the last three years so we are very young Although obviously the frustration people have been enjoyed about the Mancure Leader promise over the last seven years I do get the feeling of that but because we are here we are very innovative in the material and in the way that we are doing the manufacturing so we can be quite positive and I think we can bring some fresh air into the industry that Mancure Leader is coming Although I can't give you a definite timeline for that but I think it's going to be happening very, very soon I hope in the next 12 to 18 months hopefully some products will be lending on the market with consumer testing and buying and testing them out there in the field Hello, I'm MrBeast No, I'm not MrBeast actually I was MrBeast and if I was sending you a bunch of money I would use Wwise Wwise is a really smart way to send money around the world Tiny little fees Check out my video, a seven minute video where I try to explain some more It works in hundreds of countries Every time you go to a different country use your Wwise card or use your Android pay your Apple pay to do all your payments with a tiny little conversion fee If you have some customers in different countries they can send you money to local bank accounts in the US and Europe All over the world you can get local bank account details They transfer tiny little fees Don't use PayPal anymore Don't use Western Union Don't use your bank to send money because it's surprising but you wouldn't know maybe but they take fees that are gigantic that are pretty big Just use the Wwise, it's smart


I mean presumably then you talked about the friends that probably weren't friends anymore you know drinking friends bar friends or what have you but especially I think it would still be the case now but even back then as I say only as a 25 26 year old there are going to be other people that you're going to have to sort of spend less time with because if you're trying to avoid temptation yes you know again there is a quite a bit of sacrifice here isn't there there's no doubt about that there you have to change you have to change your attitude you have to change your friend did you have to avoid things like weddings and stuff no no you could still now I often I tried to stop and drink for years before that but weddings and that were downfall you know you just you got a few drinks and away you went but no I just seemed to manage and I said always there were always somebody near hand that was that was an off drink or an A and that there and nobody nobody ever ever forced me to take a drink yeah that's kind of the question yeah okay don't try to force you to have a drink yeah yeah okay because if you're a non-drinker now if you're a non-drinker now and I see it myself people either think you were an alcoholic or there's some other issue going on in your life or whatever even now in 2024 you hear people having to explain away the first three reasons why they don't drink yeah and for some people it's the life choice they never drank now obviously I think sometimes when I have these conversations we have to talk about how tough it can be right because it is but very soon afterwards presumably you start seeing the benefits of it and that helps you to stay on the wagon so to speak so even in that first tough year I'd say there's a lot of highs in there whereby you're going you know what I've made the right choice here I can see things changing in my life yes absolutely now there were a great bunch of guys that had done RNA and they at that time we'd done a lot of stuff together we went to meeting nearly every night of the week in the early days and we used to go to conventions and that there and we're unbelievable and people that we've met that had been in that time sober for maybe up to 20 or 30 years which in that time was a long long time and I never ever felt that I had no friends these were always very close friends and our house was one of them houses that they never left to come and tonight after meetings and then sat about and drank coffee and smoked cigarettes there were I don't know why how we got away that we hadn't cancer years ago some of the rummage you wouldn't have seen the other person who said you would smoke but that's the way it was it was the way it was and at that time you know as we mentioned on the show last year we had cigarette companies advertising cigarettes saying that the doctor's choice of cigarette and all it was a different time we didn't have the information or you know and what happened was very different Joe like through the course of this and through the 50 years you've went through some tough stuff and one of the in 1986 it's the toughest year I think anyone could ever go through I can't imagine in your mind how anything could ever be worse as much as you're comfortable talking about that if at all tell people who don't know what happened in 1986 well we had a fire actually the day of Chernobyl Chernobyl happened and maybe a month or about people were talking about Chernobyl and I was we didn't even know what they were talking about we got our own Chernobyl which was we buried four of our four of our children and a very good friend of ours as well you know and they reigned from the youngsters just two oldest girl and two babies it was just Noraynor Donald and Sharon, Joanne Adrian and Kevin Sharon was just 14 Joanne 12, Adrian 4 and Kevin 18 months died in the house fire it's just Saturday morning unbelievable yeah some of those things again I was fortunate I had a because from the morning they arrived and they never left for maybe for two years maybe so that support structure support structure came into play came into play in this terrible terrible loss in this in the terrible time it was and we were fortunate just to and I think and my wife and they coped they were worrying that I might drink and they forgot about themselves but I had the structure and I had the program of I was going to live you know on the day today at the time and I said is you know it's only today maybe it's not real tomorrow might be a new day and hopefully something better come tomorrow so in a in a way that should never have happened for a million reasons the lessons that you learned in terms of sort of dealing with alcoholism and the network that you established were instrumental and vitally in in helping you cope with the unimaginable in other words the day at a time we'll see what tomorrow brings today's today and it's you know what it was one of the it was a horrific and a still looking back at how it's been every day when you think about them at some stage no of your children why are there we believe that they're in heaven but what would they be like if they live today I see friends of theirs that are grown up and married with their you know families and not there now and that's that's on a regular basis and you take that with you with that that tragedy is is part of you and will be forever out of our life yeah yeah okay and can I imagine the what ifs and the the last opportunities and what have you but like I think that's very important to recognize and remember Sharon Joanne Adrian and and Kevin and Noreen of course as well but it just to emphasize you know if anything would drive someone to drink you would imagine it would be that but the structures were there and the people were there the people were there that were amazing it's not a it's an amazing how when we see the worst of things in life we see the best in people too that is at the same time Joanne all the time as we know any of the strategies or anything else that people write to the place that there's no one that when needs it I mean we were sitting through 12 and 1 and 2 o'clock in the morning there were always somebody in the house and the great thing about people to say oh yes must be exact we were but we slept if we weren't going to bed on our own with nobody me either it would be a long night but we were tired every night and I think that was part of you know the of the the you had to get of the the healing process yes you know and we people come I got nine books that were identical one ad was brought by a a rabbi a Jewish rabbi in America and he he had lost a son who he had nine years of age the old age disease and a brilliant book and he talked one of the paragraphs the whole book was dedicated to Irish and the Irish how they coped grief yes better than any other ethnic majority or majority in America and said this they had this weak thing we get away for about two years every day there was somebody called and some stage but how important was that you know you know what was that what it was all about that building this building of this strength amazing exactly and that's why for some people who lost loved ones through through the pandemic yes they still have spoken to them I don't know how great they are in number but they still have not yet really come to terms with it because they didn't get to go through that process that we go through taking someone home the wake the friends you know what I mean and there's this that is correct the moment where they see them in hospital and the next minute they're standing beside a grave and their agreement process is more difficult because they haven't yes been able to go through yeah the thing experience a lot of that I worked at for about seven or eight years I'd done the good morning service mm-hmm and it was when and there were one particular lady in Lifford not going to be in her name she's dead God was still sad but her husband died in the nursing home with Covid and she never even she wanted it all so the house ready for it to take to home in the cabin and they couldn't do that you know and my heart went out to her and grieved for the whole lot more at that time was the same we were fortunate that we had everything we had the funeral we had the you know and we had the people come and for the two years they called that's an amazing thing a two-year wake it's amazing way to put it that really I get the I can get the sense of the support you were getting in how you described it it's it is truly amazing obviously there are people then within the AA that sponsor others and are good in supporting others we don't all have that you know what I mean some of us are receivers and some of us are receivers and givers and some of us are givers Joe did you were you able to use your experience to help many over the years there were a lot of people over the years a lot of people who have come and just for advice and not there and went to AA meetings after that and it was successful quite a few of them were still calling and still friends with them you know but I wouldn't now be as active as you used to be years ago but there's still people the odd one that's still come or somebody belong to them will come and turned there's a lot of times they're successful that they would go to meeting them maybe not just raise as as fortunate as I was the right way they usually get it after a while it takes you know and I presume you've had contact with people that are a long time off drink and you were probably one of their first protocols that must be a lovely feeling yeah it is lovely feeling actually there's a few in letter Kenny yeah that are longer so over than I am yes and but it's lovely it's lovely to know that they're still there yeah um a lot not a lot a number of texts coming in and this comes in when we have these conversations is people who have loved ones or people close to them they know for a fact they're an alcoholic they know for a fact that and I'm paraphrasing about six or seven messages here they know for a fact that they're on a one-way road you know what I mean that their health is going to be affected that the spending money they don't have they're worried about you know their impact it's going to have on them and the question that's come in as I say five or six times and and put them all together sort of in one lump is how do you help someone like that you know what I mean you had that person that came to you but that person came to you maybe at a time where you were ready for that conversation what how can we how can these people who who feel they've got someone in their life who has a problem with alcohol how can they help them to encourage them to the AA I think the first thing is as a as a big example they see you off-drink and they think you know how things have changed I had absolutely nothing when I stopped when I stopped drinking and I no I'm not well off but I'm you know reasonable you're comfortable comfortable and they see that you're you know things are going well and then let them take a take a nap the pace to take you know that you're doing okay but that's people who come to the AA maybe have made a decision and see you do an example but even people before even come that are still taking a drink okay I get you someone will come and say oh you should be enjoying the drink it would do you the world a good you know but normally what they're asking is what about what am I doing or what's it like off it wrong yeah kind of you know but we have a serious problem with drink it absolutely horrendous we can't address it up as different things and that's horrendous a drink you only have to quote at night and I worked for the last 12 12 years I'm working with now doc and I mean we were studying alcohol and we all know but A and E and that the drink is the biggest problem this is 75 percent of the calls to A and E at the night of the weekend or all drink related yeah and then of course now there's more highest drinking oh yeah we kind of transition to that and then that is the biggest problem because they don't identify what's going out to the public and that there and people don't see them out and they don't get into as much bother or trouble or out because they're whether it's home so they don't see the results or the end of the year you know yeah and you can throw gambling in there and drug use as well so you're at the stage now whereby you're still involved with the the AA but you you don't go there or you don't necessarily feel you have to go there as often as you might have in the past no we're on it funny I still like to be in touch have I ever go anywhere on holidays first thing I do is go to a meeting and funny we're on a cruise there last June and up on the screen there were there were three meetings for the week we're away right couldn't believe it so it was three lovely even with different people more over the world do you still at this stage fear that you know you can control today but what if something happened tomorrow and you took a drink like is that still ever present for you Joe? no no I don't even think about it yeah a drink you know and then people say do you want to have a drink or no I don't drink but you happen to touch base with with the meetings and nicely on the cruise I like the I like to people yeah you know but with a lovely they couldn't believe it on the ship that it was with meetings and all great isn't it so we're away again this year very good where are you going this year can you tell us we're going with even Barcelona and Mediterranean yeah don't I don't know if Donal's in but you don't want to get chatting to him or the two of you still spend the rest of the day talking about cruises and the New Jersey loves his cruises I must have enjoyed it reluctantly I went and thoroughly enjoyed it I'm looking forward to this year as well fantastic stuff Joe well listen it's like anything like when we talk about these things and and I've said it before we only really need to maybe reach one person today that they go you know I can do it if if Joe 90 can do it that's that's the reason we do it don't we and that's the reason why you why you do it so I really do appreciate you calling up and I hope you enjoy the cruise and the rest of 24 hopefully and we'll chat again but Joe 90 Joe Donald thank you so much for joining us is there anything you want to is there anything you want to say before we wrap up are you happy enough no I'm happy I just okay all right thanks so much Joe we'll be back shortly the county's number one talk show the 9 till noon show on Highland Radio this week's show is brought to you by the Highland Hooli and Saloo join us this September in the sunny Saloo for a week of live entertainment with Ireland's leading country artists dinner each evening and plenty of crack sun, Saloo and you this September for booking information go to the outlet on HighlandRadio.com on March 8th we'll be asked to vote in two referendums the first referendum is about how our constitution recognizes families and the second proposes to replace existing wording with new text to provide recognition for care within families a booklet explaining the two amendments will be delivered to homes across Ireland or see electoralcommission.ie forward slash referendums your vote is your voice so be a voter on March 8th from Uncommissioned Hauakon Ireland's independent electoral commission for day-to-day health care needs generations have trusted the experienced staff at McGee's Chemist letter Kenny from coughs and coals to aches and pains from vitamin supplements to first aid essentials McGee's have what you need when you need it with a full prescription service available daily McGee's Chemist Main Street letter Kenny for health care help and advice you can always trust rule of thumb is what what's good for nature will be very welcome here that's that's why I started this we're heading for the exotic garden so that the exotic garden was my first garden so that was because it was already surrounded by sycamore trees so it had a degree of shelter there that's down the garden path a new series Wednesday nights on Highland Radio after the news at 8 p.m this week's show is brought to you by the Highland Hoolie in Saloo join us this September in the sunny Saloo for a week of live entertainment with Ireland's leading country artist dinner each evening and plenty of crack some Saloo and you this September for booking information go to the outlet on HighlandRadio.com Step into style with green shoes stocking the latest styles from all your favorite brands and footwear from Doc Martens New Balance and Echo to Ryker Birkenstock and Bugatti shop in store in Green Shoes Market Square Leta Kenny Shopping Centre and Fulcara or shop from the comfort of home on greenshoes.com and have the latest styles delivered right to your doorstep shop LK and one for all gift cards accepted in store green shoes the perfect fit for every foot every day plan and you'll enjoy even greater benefits like an hourly overview of your energy consumption a simple flat 24 hour rate and an end to estimated electricity bills switching couldn't be easier simply go to sseaertricity.com sseaertricity this is Generation Green ea b1484 euro 82 cent rates valid from the 1st of February 2024 for details of T's and C's rates exit fees standing charges and renewable energy see sseaertricity.com Eclipse cinemas in Lifford Straban and Bondoran was honored with the title of best family entertainment venue at the Highland Radio Customer Service Awards here are some of the reasons why the director's lounge is brilliant homemade popcorn in a class of its own the pizzas are amazing the staff are friendly and helpful I enjoyed having my hot food delivered to my seat it's just a really class cinema treat yourself to a night out at Eclipse cinemas in Lifford Straban and Bondoran Crawford Tiles and Castlefin extends their famous bathroom refits to the entire hospitality sector transforming 10 bathrooms in just 10 days their service include full gutting replumbing and retiling unbelievable prices with hotel recommendations available on request to inquire call Crawford Tiles on<PHONE_NUMBER> okay we're joined by Kieran Sheehan now who's director of Cork Reckon Mill Holiday Limited and unfortunately a closure notice has been issued in relation to Cork Reckon gourmet fish and chips Kieran I'm sorry that you've had to make this announcement thank you for joining us and I think it's important to help the public understand why businesses like yours and there seems to be dozens a day are having to make this decision yes good morning Greg and thank you for your time it wasn't an easy call to be honest we have run Cork Reckon Fix and Chips at our wider Cork Reckon Holiday business for the last five years we took the tough decision to close this year just the food side of the business based on a number of number of issues the writing costs the cost of materials the pressures I suppose many many things lack of genuine support and unfortunately as you say we're not alone I was talking to our oil supplier yesterday he noted that there was about 50 businesses closed in the month of November there's a bit kind of weak hospitality food less hospitality businesses closing in Ireland and I think what's particularly sad is the fact that the hardest hit areas are areas like Donnie Gull along the west coast of Ireland and the majority of businesses small owner led hospitality and food businesses are really struggling with the rising cost is it a particular challenge for seasonal businesses it absolutely is and I suppose in some respects people look at you know look at the map of Ireland the hardest hit businesses are the ones in more rural areas and you have a half a fighting chance if you're you're working all year round it's particularly hard for seasonal businesses you have a very small wind of opportunity and every year you have to gear up get a new team in place and you have a very small wind of opportunity and particularly a business like ours like we are in the cost of the wild Atlantic way we have seen you know big improvements in some respects in tourism numbers and so on but in all reality a lot of people are finding you know expenditure tough at home with the health being particularly since Covid it has been particularly hard since Covid to get people back into the hospitality sector a sector which when you see who's kind of left run it it's a sector which is kind of high risk low reward that was typically undertaken by owner operators who run hospitality business so a lot of it you know many battle through year on year but I think with the increase in cost in particular we just find this year it's just going to be too much and Kieran without sort of asking anything personal about business or how you operate the business is it a case that you you look at the numbers and there's just not enough money in it there's no money in it that you'd have to sort of operate a loss or perhaps the profits wouldn't it's not worth the effort like what's the tipping point when you have to make such a tough call like this okay well if you if you look generally speaking a food hospitality business in Ireland will make typically fairly low margins and I'm saying about somewhere between four and eight percent you know in like good year and the higher end of that tend to be more for fast food outlets and coffee outlets and so on it has become a very a very tough and difficult business if you consider for example our raw materials our fish we get fantastic fish from from Kelly Beggs that's up 50 percent of case our rapeseed oil where we fry they're using really fantastic rapeseed oil is up 60 percent our vegetables are up 60 percent our batter we use a fantastic gluten free batter a hundred percent my knees are coughed that just put it out of all you can't put that on too you can't put that onto the client because they would look at the price that you would need and go are you having a laugh and that is the challenge and I think that is the sad thing we do not want to be sitting we serve restaurant quality food you know at our side of Craig and Mill and it does get great reviews and you can see the feedback we get and the feedback particularly since we decided to close has been really heartening I must I must say that but you cannot I don't I could not in the good faith say to somebody you know for an outdoor dining experience even in the lovely hour we're in it's 19 pounds or 19 euros for for a fish somewhere just we just can't do it and there's a level of which you wouldn't expect the public to pay for it so it's a huge challenge and we were kind of half expected more support from government around things like that and various other things and that that hasn't happened and sadly you know unless there's a real focus on a fundamental change in the high food left hospitality businesses are supportive you know you do run the risk right across the west of Ireland often left with you know pizzas and take away is that kind of you know what doesn't worry me too is is is is uh the people that have the power not grasping the urgency like there is some coat flying talk about possibly potentially decoupling bars and restaurants from hotels in terms of the nine percent about reduction but we're in February now and I'll tell you we're not far off the middle of February if anyone's going to make a decision like that they need to be flagging it now because there are businesses and particularly the higher end stuff that are saying look it's not worth it because for the quality of food that we want to produce there's not money in it or the clientele to pay for it so if anyone's going to make any decisions about helping the industry out you can't kite fly on it you need to be announcing that stuff now Greg I'll go further I think they should have been 92 years ago or three years ago yeah but yeah I think that I think the response from COVID has been pretty abysmal to be to be blunt but it's not just about I mean the industry needs this kind of stand alone we are we do what I can say to try our best we've got good really good ingredients you know really innovative menu and all the rest but you cannot fight against rises of energy costs up 50 60 70 percent you cannot pass it on to the customer just not there and the sad thing is we need to look at all of the surveys for tourism in Ireland people love the authenticity of the ice hospitality experience and I think that has been that has been sabotaged by the lack of support and the meaningful support and the recognition particularly in rural areas like if I was in Dublin I have a massive footfall I have a massive tourist trade that I don't necessarily have in North Dunnegal and we're all treated in the same landfill we pay the same back we pay the same corporation tax we have added running costs the cost of getting ingredients thus is much higher than other parts of other parts of Ireland so you're up against it before you start and ultimately I think it's a sad thing sorry make the mistake that we would love to have kept it on we've a thriving business like Sir Craig and Bill we're growing year on year on year but we just kind of sustain running part of that business out of a lot another element to this though is and this is no disrespect to you know the pizzerias or the takeaways or whatever where they can increase their margins but it has to be recognized the importance of the food experience as part of that tourism experience I mean we are a tourism destination here it's one of our biggest employers one of our biggest generators of revenue for the county and it's like death by a thousand cuts if we do see pubs closing the traditional pubs closing if we do see you know particularly sort of the higher end eateries closing it does affect the product and then you say well what is left you know what's the so we need and when I say we I think we as a county but also you in a certain industry need the recognition of the importance as part of a greater picture here you know it's not about the handout or anything like that there's part of the greater picture the greater offering that we have here in the northwest and down the west coast I agree and I think I would I would say as well if I look at say Don't Bally as a village we have fantastic options in the family the Rusty Auburn provide some of the best pizza experiences in on the island of Ireland Oral's Hotel which has been there for goodness knows how long a family hotel second generation fantastic offering you've got the Strand Bar and Grill in Fulcara again a family run hotel which is it offers a fantastic offer a lovely new Brie restaurant in Chrysler so there are other options there but these are all owner managers who run their businesses and you know they're not I don't think they get the return that we all would all want and the challenge is if they if they if they give up or they get tired or they get you know year after year of more cost pressure and cost pressure it has to break somewhere and that is ultimately the challenge I mean I struggle I struggle with you know how there has been such a lack of investment if you if you go into our village in the family on the heart of that village has been sitting derelict you know with the with the hotel sitting derelict for many many many years you know there's several parts of that village can be brought back into into life and really made much more the tourist offering you know you go to beaches there's not even toilet facilities in the beaches you know you're trying to compete at a European level with a word class offer with a word class landscape we've fantastic businesses like surf clubs and all sorts of all sorts of amazing businesses but there's not the infrastructure or I don't think the government foresight to really genuinely support them in a meaningful way okay Kieran just to finish up I want to be we have been clear but just to be absolutely clear this is part of an otherwise hugely successful business so I don't want to do any distract so just tell us the just just tell us what's still there what's the offering and all that kind of stuff Kieran this is only the the fish and chip shop area of the business that's exactly it and we do we're proud of the of the accommodation so we have a have a lovely holiday accommodation business just in the outskirts of the family and for Kara Kirk Craig and Bill it's a quality accommodation business really geared towards families and tourists particularly in the summer months and we're very pleased with the things we do like last weekend for example and we had a fantastic well-being retreat there we have obviously very good food offering and so on as well we do DIY webbing and a range of different things so we're very excited about part of the business and that'll continue and we're looking forward to a very busy season I do think food is just a challenge and it's a challenge too far for us this year unfortunately yeah but I would actively encourage there are still plenty good offers I was going to say what a what a list of what a list of premises that are are providing fantastic quality food in and around the area so visitors won't be left wanting someone said they paid I paid 22 euro for fish and chips at the weekend in a restaurant and it was worth every penny but you have it's about scale though it's how many people are prepared to do that and how long can it be can it be kept at 22 euro and so on and so forth but listen that's one person that doesn't mind paying all right Kierniesson continued success with with everything else and like just one very brief question would like a further reduction in power costs and a 9% that rate tempt you back into the game I think it might well do and I think we'll keep an open mind we'll keep an open mind I think we've been very we've been very it's been very heartening the positive feedback we've had it might well do but I think ultimately you know I would love to see I would love to see genuine support for the wider hospitality food-led hospitality sector and the wealth of our and it is it is a there's a bit of a crisis coming down the track as well Greg you know this that warehouse and we fortunately paid of all our and we're not yeah yeah subject to that but there are company coming down that's going to hit them hard now the next number of months so it doesn't it doesn't boot well you know listen and also to people let's try and not wait till something's closing or someone's dead before we before we throw praise and put good publicity all over the place as well it's a hard enough sector to stay in and going back into it's not so the same part if that's for sure but that's not it it is a situation that I do appreciate the opportunity to chat to you no no good it's good to get clarity thanks Kieran Kieran Sheehan there who is the director of the Coral Craig and Mill holiday holidays limited which is the majority or all of the business is still operating but they've made the decision and operating very successfully they've made the decision that the numbers just don't add up to continue Coral Craig and Gourmet Fish and Chips for this year okay thanks for that yeah I paid 22 Euro for Fish and Chips at the weekend in the restaurant and it was worth every penny yeah but it is like outside of maybe steak and stuff how many I think people sort of see 16, 17, 18 euros the main course prize is it am I right or wrong I don't know when you start going into the 22s 25s and you're at family four out not a lot of people can afford that one of the issues now is that most of the food can be bought for a fraction of the price and cooked at home says the listener I saw a healthy breakfast advertised yesterday 13 Euro who can afford that on a regular basis another is part of the issue now that people are cooking more at home because they're watching all these videos online and we've developed a love of cooking at home maybe maybe that's part of it as well but a lot of this is tourism business we're talking of as well so you know it's making the the numbers out of when the majority or large proportion of your clientele might be tourists I ate in a cafe recently one egg one bacon one sausage and toast how much nine Euro I've got the same breakfast in another establishment and it was six Euro why is this I suppose they said their prices there'll be tourists coming to Donegal because there are no hotels for them to stay in just ask anyone in our draw they can't run their festivals because of this is there a move away subtly a move to move people out of hotels a lot of contracts coming up for renewal late spring early summer I wonder what the story is there are these contracts being renewed maybe there's people in the hotel industry or have hotels you can contact us absolutely anonymously but is there still is there still the same eagerness for the government to renew these contracts and keep people in hotels if you can give us some insight from within the business I've heard some some stories that perhaps the government's trying to exit the hotel industry and inverted commas to accommodate people but as I say people out there with much more knowledge than me let me know find across the entire master range test drive the 241 master range of McKinley motors master letter Kenny Mazda crafted in Japan at coonies home interiors we pride ourselves on offering you the very best in choice quality and value on all home furnishings treat your home with a visit to coonies today and choose from our large range of suites tables beds not to mention our large selection of home accessories our motto is if you see it you can buy it and we will deliver it to your door coonies home interiors letter Kenny retail park style and perfection at incredible value are you building rebuilding or renovating what heat pumps or solar panels would suit your build come along and speak to the experts efficient renewables on heat pumps and solar panels get advice on installation and grants available visit the efficient renewable showroom in yut and conningham and see these products in operation for yourself highland radio weather updates brought to you by grant building a new home choose grants a triple plus rated air owner air to water heat pump and you flex underfloor heating visit grant.ie rightio as we head into this afternoon rain will gradually clear southwards leaving a mostly dry day with hazy sunshine clear but uh locally icy conditions into the evening cool with temperatures of eight from six to eight degrees in light to moderate north west wind if there was more time spent on the important issues in boncran it wouldn't be playing second fiddle to balaba fade a one way bridge in the middle of the town a one way road through the middle of a housing estate in the town centre no pedestrian bridges no swimming pool for 10 years no national schools no new secondary schools two of the biggest employers in an insurance sit outside boncran uh through uh yet talking about bringing jobs into boncran I mean yes that's it but plans are a foot aren't they for the leisure centre and there is an awful lot of money being spent into developing the shorefront and into boncran so I'm trying to be a bit optimistic Oshin local councillors might say they've all been flat out working on that who's to say my friends an alcoholic and was off drink for a couple of years they've been drinking again and a back almost as bad as ever they think I don't know the back drinking I'm so terrified my friends going to lose her family as they've told her if she drinks again if she drinks again they want nothing to do with her how can I help my friend get off the drink again and get sober can I make her see she's an alcoholic or is this something she needs to see for herself and that's a difficult one because you want to be there for her as well and you don't want to lose that friendship either if anyone else has some advice how can this lady this fella get through to the woman who was off drink they're back drinking again they fear they're going to lose everything because of their addiction rightio next on the program we are joined by Fito good morning to you hello good morning thank you for joining us okay you wanted to share your experience of a scam to try and help others to avoid falling into this into this we've about four minutes if that's okay can you explain what happened to you well the whole scam took about two hours but I tried to explain in four minutes I was called on Thursday morning quite early and there was a man he says he was from visa in Dublin and he says that's my debit card it's a bank was a debit for 200 euros and for 1,100 euros in Poland if I knew about this I said no not at all he said well I was afraid so so we managed to cancel the 200 debit but the 1,100 is more a problem because I left the country well he asked me a few questions and then he put me through to an other man who introduced himself as the head of security of the bank of Ireland his name was Bruce Walters he says and he also asked me a couple of questions and meanwhile he said he was sorting things out and then he says yes well I know what happens there was a transfer in Western Union in Poland so but it's more than 1,000 euros so the truth has sent you a message I said well it didn't receive anything so we asked me to check my phone and there was no message not at all no text message or whatever so he says well then Western Union made a false made a mistake so they have to pay your back and he says they have to call you and shortly afterwards when this so-called head of security was still on the phone I got a phone call on my mobile and that was a woman with a highly very strong Polish accent and she said she was from Western Union and she says well there was a man who called himself James Bertic and he says he was my son and he came to the Western Union in Poland and he says I allowed him to take 1,100 euros from my account and I said well that's quite simple I don't have any son so that's how host stories are possible but she said that her story was true and they couldn't do anything about it and can I ask why the focus on why the focus on Poland do you have connections with Poland or was just no no no it's just a random country they they picked as being the epicenter of the scam I think that's the only reason because I've never even been to Poland and I don't know anyone there so you've got so you've got Monica on the other yeah and that was a complete mess because Monica said one thing and Bruce said the other thing so it was a complete chaos then Bruce was instructing me what to say to the woman and the woman said well you we can't we can't pay her back then after some time she made a proposal and she says well we can pay her back 300 euros and the rest about 90 days and at the same time Bruce said no no no you can't agree with us and he he said well the Bank of Ireland who started a procedure against Western Union in Poland and then the whole situation seemed to change because she said well in Bank of Ireland I'm going to lose my job and really we have to try to find a solution and you think you have to think of my point and I became quite angry so I was emotional which is not the best state of mind to think well Bruce asked for a conference call so that was the three of us on one line and the woman said well I have to ask my manager and as he came back and she said well the situation is very bad and if Bank of Ireland starts this procedure I will lose my job and my manager will lose his job so you're going to pay her back in full and I thought that's all right and then the two of them started a very complicated story about banking traditions and difference so just to move it on and I wish I'd spoken to a little earlier Bruce and Monica are both scammers playing good cop bag cop yes exactly that's exactly what I thought they did and eventually then I'm sorry I know the scam went on and I wish I had more time but I don't you eventually rang your bank and realized that there was no wish you would decant at this point yeah go ahead I'm almost at the end of the story this house it was necessary to make over to my current two thousand euros that they had to pay back nine hundred and then Bruce said yes well but he bought your account because it was a scam he says but we can do it like this there's an app and then I can see what you are doing on your phone and then there's a second app and that's for the money transfer and at that moment I felt it was it was a complete scam so I said are you from the bank he said yeah yeah of course and said well I don't believe you and then he hung up but I've been with them on the phone for about one and a half or two hours and they drive through completely insane I mean when I wrote this all up later on I realized that I could have seen this this before but I mean they go on and on and on and they have indeed a good call bet betcorp unbelievable Fito attitude but thankfully you didn't you didn't lose any money and I'll tell you it just goes to show how complex they're prepared to get listen thank you very much for your time that's why we have to leave it for today Fito maybe we can revisit that again but as I say a good warning we'll be back tomorrow morning at nine we're going to take a break the news is going to be a minute late and then John Breston's back in the hot seat around the northwest so don't go anywhere this week


five best ways to make an effective simple lead magnet. Hey, in this video, I'm going to show you how to make five different types of lead magnets that will draw customers to your business and allow you to build a huge list and enable you to have an eager audience to sell over and over again. So we're getting started right now. Hey, I'm JR Fisher and I've been selling online since 2009. I've sold digital products and physical products and we've done millions of dollars in sales.   There's a button down there, says subscribe, click on that button and the next thing you need to do next to it, there's a bell, okay? You need to click that bell and turn on all notifications. If you do this, you will benefit. How?  So make sure you do that. Click the subscribe, turn on the notifications. Now, if you have tried to do lead magnets and tried to do something like this, put that in the comments below. Tell me what results you got and what type of lead magnets you did. I'm going to give you a list of five that really work well and they'll get you customers and help you build your list. Let's get going. Okay, so before we get started, you may not even know what a lead magnet is. There was a time I didn't either, okay? So I've got a little definition for you. What is a lead magnet? A lead magnet is an incentive that marketers will use to offer potential buyers in exchange for their email address or other contact information. So lead magnets usually offer a piece of a digital downloadable content such as a free PDF, a checklist, a report, an e-book, a white paper, a video, anything like that. It doesn't have to be long, okay? So let's talk about what a lead magnet should do before we get into how to make them. Okay, so in short, a lead magnet should actually just solve a problem, okay? So it's got to be really specific and it should be really quick to digest. So don't worry about having to make something long. You don't have to. But it's got to have super high value. It's got to be instantly accessible. So as soon as they put in their email and name, they can just grab it and get it right then. And it's got to be able to kind of demonstrate your expertise because if it does, they're going to want more of what you have to buy your product, to get more of your courses, whatever it is you're selling, they want to be able to look at that and go, that's pretty good. What else does that person have so they can move on and give you some money now after the lead magnet? Now let's start off by talking about the five different types of lead magnets that you can do. Number one is a video. Now a video is something that demonstrates you or your company's skill to get results. Now I have a lot of videos, training videos. Heck, you're watching one right now. And they demonstrate that I basically know what I'm talking about. That I got results and I can help them get results. And here's the key to, in that video, if you can get them results for free, they're going to assume that whatever you have for sale is really valuable because they already got results from your video. So an example would be like, if in your video you want to teach them how to lose weight or be able to cook a steak properly or play golf better or get more sales for their company, any of these things that people may be searching for that they don't know how to do is a perfect idea for a lead magnet. And videos are awesome for this because you can record it and millions of people could watch that video and get good results out of it. So those are really cool. You don't have to be on screen if you don't want to. You can use a PowerPoint. You could use words that pop up on the screen or the words that you say or videos of you doing something, just showing your hands and maybe cooking that steak or different ways to lose weight and showing recipes or something along those lines. But videos work really well and that's a great lead magnet. Let's move on to number two. And number two is an audio, okay? So an audio is really a video with no pictures. It can be a recording or it could be something where you went live. It could even be a podcast that you did and you could offer this as a lead magnet. Now I would suggest that no matter what lead magnet you have, you attach some value to it like a $19 value or $29 value, something along those lines so that they know it does have value. But number two is just an audio. So do an audio recording. They can listen to it and they can consume that information and actually get results. Number three is a PDF, okay? A PDF is really simple. It's basically a word dot, but we save it in PDF form so people can't change it up. But the PDF really should be short. It should be like five steps to lose 10 pounds in 14 days for new mothers. Now see how specific that is? I gave them the weight, I gave them the time and I even gave who it's for. And if you do something like this, this is gonna speak a whole lot more clearly than if you say, here's a PDF on how to lose weight. That doesn't really speak to anybody. But if I say five steps to lose 10 pounds in 14 days for new mothers, they know exactly that I'm speaking to them and a new mother's gonna see that and go that's exactly what I'm looking for. And it will push away all the people that don't fall in that category but really attract all the people that do fall in that category. So remember what I'm saying here, keep your PDF specific. I know most people always wanna do a PDF that everybody wants, but the thing is if you speak to everybody, you basically speak to nobody. And the next thing I would tell you is keep it super short. It can be one or two pages. It doesn't have to be long. Remember, they don't want a PDF. They want the results of getting that PDF. So that new mother wants the results, she wants to lose 10 pounds. That's what she wants. She doesn't wanna have to read a 20 page report on how to lose weight. That's not what she's interested in. So you wanna keep it short. The next one, number four is a webinar. Webinars are great. That's where you bring people in and you teach them about a subject. These are generally a little bit longer, maybe a half hour, hour, two hours. It can be an evergreen webinar or it can be a live webinar. When people come into the webinar and they get all this information at the end, we usually offer them some product to sell to them. So a webinar basically is just to demonstrate our expertise and at the end offer them a product. You can do this on screen. You can do this with PDF. You could do this with a PowerPoint presentation. It doesn't really matter, but you have to demonstrate your skill or knowledge in a particular area and then offer them a product at the end that they can actually buy. And our last one, number five is a simple checklist. A lot of times people wanna checklist to complete a task. So in the example of videos, it may be 10 things you need to do to put a video on YouTube and get views. It can be something along those lines. So a checklist is super easy. It can be a one page thing and they can use that checklist over and over again. Once you demonstrate your ability to help them to achieve this particular goal with this checklist, they're probably gonna wanna buy more products from you if this checklist actually works. Now, what if you don't have knowledge of one of these areas? It's simple. You go to YouTube and you type in five ways to lose 10 pounds for new mothers and you could get the information and not copy but emulate that. So if you're not real good on a subject, the information's already out there and somebody's probably already done it. So you could just Google that. Like the one I just gave the example about the videos, you could go to YouTube and type in how to get more views on my videos, get some of those ideas and incorporate it into your checklist so that you do have something you can give them. Now, we've got all these different ways of doing lead magnets but how do you market a lead magnet? How do you get people to opt in for these lead magnets? There's so many ways you can do it. If you have a social media following, you can post it in your social media area. You could post it on your timeline in Facebook. You could post it under videos that you have and talk about it in your videos. Kinda like the course I'm getting ready to give you right now, the e-commerce course. It's worth $97 that you can get for free that's in the description. It's really that easy. You can use social medias. You could actually put it in blogs. You could write on your website about it or you could even run ads if you wanna do that. So those are the best lead magnets there are and that's the best ways to really market your lead magnet.  Now it's time for you to get my lead magnet, okay? So if you look down in the description, there is a $97 e-commerce course, video course that you can get absolutely free. All you have to do is click the link. Now, don't forget to subscribe and what else, I bet you remember, the bell. You gotta click the bell and you gotta put in there all notifications so that you know when I do another video. I wanna help you out, but I can't help you if I can't tell you about the video so it's super important that you do that. Don't forget to like this video too. That helps me out also. Now, if you've tried to do lead magnets or you have a question about a lead magnet or you're trying to figure out how to make one and you're stumbling, put that comment below so I can help you. If you've done something that worked out, I really wanna hear about that because if you put that comment below, you'll actually help more people. Think about it, that's pretty cool. Now, I really appreciate you listening to this video.  I really appreciate it and I'll see you in the next video. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.