What's up, everyone? It's your girl, Kancy here from Leighton Sports Cards on Ripon 2020-21. Penine Prison Basketball multi-sello box four box break number 29 random teams. Again, here's a look at the random results. You can always find these at leightonsportscards.com under the results tab and the link is also in chat for you. Alrighty, here we go, everybody. Again, just a little bit behind. We're gradually catching up here. I think we will once we get to optic. Let's just get that filled up again. I believe we're down to four spots left on that. 12 box full case break, tiered random teams. So you'll get two teams, one from the top tier value-wise and one from the bottom.  Case hit out of that is, is it a photon or are those just SSP? Good, the photons are harder than case hits. I don't know to be honest. It's been so long since I ripped off the basketball. I wasn't even around when we got to Ripon, so I'm not quite sure. I believe it's a photon, but I also feel like the photons are shorter printed than case hits. Again, everyone force will also be live at 11 a.m. tomorrow morning with a big football release. We got select on our end, baby. Again, I'll be live at 11 with a half case picker team breaks and I'll be back tomorrow night starting at five with random teams. Silver, Rudy Gay, Purple, Ben Simmons, Emergent, of Halliburton for the Kings, Colom, Mannion, Hero, Silver, Yoakich for the Nuggets. We got Green, Rookie, Cassius, Winston, Wizards. It's to impact Patrick Williams. We've got a Pocosevsky, Rookie base, Thunder, Daniel O'Toole, Rookie. How about Poco? He's an optic. Another bigger Rookie you're looking for. Rookie, Silver, Skyler, Mays, Hawks, Green, Ludort, Thunder, Emergent, Malachi, Flynn, Danny, Avdea, Rookie. Another decent Rookie there, Avdea. Yeah. I feel like people had really big hopes for him. I think Kim Johnson, Silver, Carl Anthony Towns, Green, Emergent, Silver of Obi-Toppin, Nix, Devon Vasell, Rookie, Spurs. I think he has like a very similar story to Luka, so I think everybody kind of expected he was going to Luka it. Yeah. Silver, Blake Griffin, Green, Austin Rivers. It's to impact Killian Hates. Here's a Lamello base. There you go. Hornets and Ricky Rubio. Oh, Duff, Cole Anthony, Benny and my guy. How do I forget about Cole Anthony? That's one of my favorite players. No bomba, Silver, Green, Brian Forbes, sophomore stars, RJ Barrett, Jamiah's Ramsey Rookie. Wow. That's an H-man. Yeah. That's an H-man. Really? That's my guy. Silver, Rookie, Tyler Bay, Matt, Green, Rue Gay, KD, Jada McDaniels, Jalen Smith and A, Ant-Man, Rookie base, T-Wolves. Silver, Jackson Hayes. We've got Green, Kyrie, Tatum Dominance, Tyrese Halliburne, Rookie base, Kings and Jabari Parker. Halliburne's another one. I hope he does well in NBA. Yeah. Silver, Dennis Schroeder, Green, Rookie, Theom Adon for the Thunder. Emergent, James Wiseman, forgot about him. See, there's so many rookies out of that class. Patrick Williams, Rookie, Sir Jabaka. Yeah, I did say him. I do remember him. I was going to say, yeah, you did say him. Yeah. Seek Bay is another decent one. Yeah. Killian Hayes, Rookie, Silver, Pistons, Green, Cam Johnson. Emergent, Green, Tyrese Halliburne, nice. I got two Greens out of that pack. Terrell Terry, Rookie, Josh Green, Rookie. He named all the big ones, I think. Yeah. Quickly. We've got CJ Ellaby on the Silver, Rookie, Blazers, Raminsky, Rookie, Quickly, Rookie, Isaiah Stewart, Stute. Last regular pack. I'm getting to the red, white, and blues of this first box. Silver, Aaron Holliday, Green, Troy Brown Jr., Isaiah Stewart, Isaac Boogie, Aaron Naismith, Prichard. Prichard's a decent rookie. Yeah, he's all right. All right. Red, white, and blue packs. Here we go. Cassius Stanley, Pacers. Three to go. Down to three, everybody. Three to go on that Optic 12 box. A hobby, full case break up next. Breaks right after this. Three to go. Come on, where the rookie red, white, and blue is hiding? There's one. R.J. Hampton. There you go. Hopefully you get some more playing time this next year. I feel like with Suggs and Wagner, he kind of just got bumps. Nice KD there. Dennis Rodman, Cassius Winston Wizards. Elijah Hughes, Rookie, Jazz. Got Otuguru, Rookie, Clippers. Andre Drummond. Kira Lewis, Jr., Pelicans, and Last Pack. Then Bleat. All right. Box two. Got a little bit of all the top rookie, I'd say. At least some base. Let's see some color. Some silvers, at least. We're on top of a great Tuesday. Taco Tuesday. Watching some baseball. We got some WNBA playoffs coming up here soon. Looking forward to watching the Liberty and Sky play. Big Candice Parker fan. I've also been recently heavily collecting an INS view. She's so good, man. Candice Parker's been like my idol since she was at Tennessee. Love watching her play. Silver Jarrett Colver, Green, Delvedova. Just impact the cell, Naismith. Delvedova totally fell off, man. I want to ring with LeBron and then just who knows. Donovitch, Larry Nance, Jr., Tyler Bay, Rookie, Azabuki, Rookie Base. Hey, Jonathan, what's up? About 45 more minutes till that WNBA game starts. Yeah. You got Green, Rookie, Jr., and McDaniels for the T-wolves. He's another sneaky one. Yeah, because he doesn't, he's on, who's he on now? Minnesota still. Is he still at the T-wolves? I think he has his brother, Jaylin. He's on the Hornet. Silver, Rookie, Robert Ward of the Second Kings, Green, Montrez, Harold. Sophomore star is Green, RG, Barrett, Nix. Desmond Bay, and I forgot about him. That's another big Rookie, Grizzly. You see, Skyler Mays. His card values are skyrocketing too. I was looking the other day on eBay and I noticed. I was like, what the heck? Silver, Zeke, Nagy, Nuggets. We've got Green, AI for the Sixers, Emergent, Lamello Ball, Hornets, RJ Hampton, Rookie. Wow, what a pack. Very nice pack there. Feeling pretty good, Jonathan. Pretty good. Can't complain. Silver, Montrez, Harold, Green, Dejante, Murray. We've got Sophomore star, Silver, Zion. All right. Silver, Malik, Monk, Green, Siakam, Emergent, Josh Green, a James Weisman, Rookie base, Warriors, Garland, and CJ, LV, Rookie. Get everyone, let's get this optic break filled. Breaks next. Silver, Lonzo, Green, Jeff Teague, say 12 box, Full Case Break, Elijah Hughes, and Kasha Stanley. Full box, Hobby, 12 box, Case Break, tiered random team, Silver, Belvedova. We've got Green, Yanis on the color match. That's a nice one there. Bucks, Dominance, Trey, Young, Isaac, Okoro. There we go, Cavs, another decent one there. Tyrese, Maxi, Sixers, Booker. I think Maxi is going to be really good for a while. We've got Troy Brown, Jr., Silver, nice. Green, Halliburne for the Kings. There you go. Kim S with Sacktown. Nice. Emergent, Prichard, Okangwu, Sidique Bay. Got Silver, Ubrey, Jr., Green, Gallinari, Emergent, Obie. Obie's decent one too. Yeah, not bad. Last regular pack, we'll get into the red, white, and blues. Silver, Jeff Teague, Tawain, Wade on the green. There you go, Heat, D-Wade, Dominance, A-D, Melokai, Flynn, and Ulemin. All right, red, white, and blue packs here. Let's see some rookies. Not very many rookies out of the first box of these red, white, and blues. Jalen Smith, Dennis Robman, Cassius Winston, Wizards, Tyler Hero, and Jordan D'Wara, Bucks. And now, here, Rookie too. Yeah. Jamiah, Ramsey, Kings. D'Wara looked good when he got playing time. Yeah, just hard with that team. Yeah. That's a good team. True. Jalen Johnson, what? What'd you say? Theo Maldon, Rookie, Thunder, Ryan Forbes. We got Yannis, Red, White, and Blue. Poppy, Portis. All right. Ricky Rubio, and last pack, Bucks too. Let's see Hornets, W. Nice one there. Pretty good center. A little to the left. Not by much though. Nice mellow. All right, really solid first half of the break. Seen quite a bit of rookies. All right, Bucks three here. Awesome. Sold out on Optic. Thank you guys so much. Thanks, guys and girls. I appreciate it. After that, what do we have? One-in-one. Another one I'm surprised it's not filled up. A 10 box case break of one-in-one basketball. And those are the beautiful ones with the timeless moments, the gold ink, two cards per box. Again, that is a tier random as well. So you'll get two teams per spot on that one. One top tier, one bottom tier. That is the next one. We're looking to fill, I believe, that and the 10 box Tuesday basketball. That's got Immaculate and NT in it. So two very big hit potentials out of that mixture. Over in Norman Powell. Green rookie Devon Vasell. There you go Spurs. Nice hit. Farakley. Have a good night. Bye. Devon Vasell rookie. Got Silver rookie Tyrese Maxsey Sixers. There you go. Kim S having a great break so far. Green drew Holiday. Kenyan Martin Jr. Obi-Top in rookie base. Silver Tristan Thompson. Green, Steven Adams. Instant Impact. Silver Emmanuel Quickly. Trey Jones. Silver DeAndre Aten. Green, Jeron Jackson Jr. Emergent. Tyrese Maxsey for the Sixers. Manion. Cassius Winston. Silver, Finney Smith. Green of Satorensky. Dominance Luca. We've got a Lamello ball. Rookie base. Hornets. Ricky Rubio. Terrell Terry. Silver Marvin Bagley III. Harry Giles III. Green. Darius Garland. Ramsey Portis. So, Brian. Hey, Ryan. How's it going? How you doing, buddy? Silver Joff. Nice second year job there. Green Caleb Martin. Kyrie Oturu. We'll call him. Silver Devon Booker. Got Green Luca Donchich. We've got Max. Emergent Cole Anthony rookie. First Cole we've seen all night. Puckoo Rookie. Silver Tony Snow. Green Rookie Denny Abdea Wizards. Instant Impact Rookie Halliburton. Patrick Williams Rookie. Surge and Bridges. Yeah, doing good, Ryan. Thanks for asking. Silver Brandon Clark. Green Gordon Hayward on the Color Match. Killian Hayes. Josh Green Rookie. Yeah, it's been really fun tonight so far. I've been pulling some really big cards. Silver Rookie. Elijah Hughes. Jazz. Green Tristan Thompson. Josh Green. The O'odham Rookie base. Last regular pack. Getting to the red, white, and blues. Silver Clay Capella. Marcus Audridge. Instant Impact Rookie. Tyrese Halliburton. Woodard II. And Grant Riller Rookie. I just got some heaters today for sure. Serious, serious. I don't know, I still today I think my favorite card is Darvish. Yeah, that was crazy. I like the, um, yellowish though. Chewah Rookie heats. That one was pretty darn cool. I mean, that Bobby Whit Jr. II out of five auto was, that's probably the biggest card we've pulled so far tonight. Yep. Out of, we got Obi Toppin. Nice one there, Nicks, out of Diamond Icons. Four of five Bobby Whit Jr. Red Rookie Auto. Tray Jones first. Another hero. Kenyon Martin Jr. Rookie. Rockets. Donovitch. Wendell Carter Jr. Shack. Rui. Come on, let's see some rookies. We got Nico Manion Warriors. Last red, white, and blue pack. And then we'll get into our last box here. Sweet and McCollum. Last box. Again, everyone, next break we're looking to fill. Now I believe is the Panini one-in-one basketball. And then it's tiered random teams. So we get two teams per spot, one from the top tier value-wise, and one from the bottom. The opposite is full. Again, there's that one. And then 10 box Tuesday basketball. Random teams that still have spots remain. Again, in that 10 box Tuesday, there's a box of Immaculate Basketball and a box of NT basketball. So really big hip potential out of that one. Let's get those filled up. Then just a couple football breaks with spots left. I think just the 10 box Tuesday and the Panini one-in-one 20 box. Here we are, just a little bit behind. Nothing crazy. We'll catch up here eventually. Had a hard time filling some spots earlier, so let's push this back a little bit. Nothing crazy, though. Probably about 20 minutes about the time we're done here. Two left. Which one is that? One-in-one. Only two left. Again, two cards per box. We're looking for those really beautiful timeless moments. I was going to say. Really looking forward to that. I haven't ripped that in ages either. Some fun basketball breaks tonight. Silver, Talinka, Surge, Green. We've got a Anthony Edwards, rookie base. Nice Ant-Man and Jordan Noora, rookie. We've got 10 box Tuesday. We did the baseball one earlier. We got basketball coming up and then a football one as well. Jonathan Isaac Silver, Kobe White, Green. Urgent manual quickly. Jane McDaniels, Jalen Smith. Yeah, same. There's a football one left with spots, same with basketball. Silver, AI, Sixers, Green, Bama DeBio, Surge, Halliburton, rookie. Silver, Lou Williams, Green, Jabari Parker, Tarja Hampton, Instant Impacts, Rosen. What's up, Andrew? Silver, Joe Harris, Green, Dennis Rodman, Precious, a Chua rookie, Devon Vasell, rookie base, Spurs, Caleb Merton, Silver, Satorensky, Christian Wood, Jaw Dominance, Oly Toppin rookie, Avery Bradley, Frilly Vinny, and we got Silver, Cole Anthony. There you go, Magic. Nice one there. Who do you have in this one, Vinny? Are you in this one? Yeah, you just got the Magic. There you go. That was a nice one, Joe Harris. As you say that, Terrell Tara is about to say you haven't seen too many Cole Anthony's. That's a nice Silver there. Silver, Gallinari, Green, Duncan Robinson, Jameis Ramsey, LaMelo Ball rookie base. It's hidden quite a few mellow rookie base. That's three now. Yeah, and the red, white, and blue earlier. Silver, Terrence Davis, Derek Rose, Green, Merchant, Zignagi, Maldon. Yep, yeah, red, white, and blue. Hold one of those earlier. Silver, rookie, Vernon, Kerry Jr., Hornets. We've got Green, splash bro number two, Warriors on the clay, Dominance, Paul George, Cassius Winston, rookie, Kobe White, Silver, Green, Jamal Murray, Dominance, Silver, Trey Young, Tuberu, McCollum, Mannion, regular pack here. Silver, Mitchell Robinson, Green, Miles Bridges, Impact, Mildfire Flynn, Xavier Tillman, and Peyton Pritchard rookie. All right, red, white, and blue packs here. Again, nothing really to recap. Just handing them to you guys as we go. All right, come on, let's see some rookies. We've got Cole Anthony. There you go, Vinnie. Nice Cole Anthony, red, white, and blue. Take those. Vernon, Kerry Jr., Hornets. Ooh, nice one there. Thunder. Nice. How about the LeBron James tribute? That's sick. Lakers, Joe P on that one. That's cool. That's nasty. Love that. JJ and Escanter. That's a really cool one. Manuel, quickly rookie. This has been a really nice four box break. Isaiah Stewart, Aaron Naismith. You think so, Vinnie? Those baseballs are pretty darn good, Bruce Brown, and last pack here, Denny Avdea. All righty, everyone. That'll do for this solo box break. We've got Optic Hobby coming right up. Thank you.


Welcome to the sports playbook where we discuss solutions to issues that impact sports. I'm your host, Angela Hazelett. Today's guest is Jacob Nicely, the Director of Marketing for Vanderbilt Athletics. Today we are going to discuss college athletics marketing preparation before promotion. Let's get to it. Welcome Jacob. Thank you for joining us today on the sports playbook. Of course, happy to be here. Thanks for having me. You bet. You have quite the history of being involved in athletics marketing at a number of collegiate institutions, which includes James Madison University, University of Georgia, Clemson, University of Maryland, and now at Vanderbilt University. So talk to me. What are some of the key differences in athletics marketing between these universities? Yeah, there's a fair amount of differences. I'd say generally it's about the same from place to place, but just depending on the conferences and kind of the institutional setup of it, a major difference between my current role now and previous institutions is that this is my first time working at a private university as opposed to a state university. So there's quite a bit of differences and policies and different hoops and things to go through working at a private university than a public one. But for the most part, we're primarily focused on serving our student-athletes, our alumni, and our fans, and all those institutions that have had die-hard fans and just makes my job a little more fun trying to pack our stadiums and support our student-athletes. What about the sports that were popular at the different programs? Are there certain sports that are more preferred by the community and the student body? Oh, for sure. I'd say each place I've been to, I've had unique sports. At Georgia, one of my sports was equestrian, which is an emerging sport for NCAA. Vanderbilt, I have bowling, but regionally I've been a very big difference. Maryland, I had mince lacrosse, which lacrosse is a huge deal in the northeast, and especially in that Maryland region. It was a huge fan favorite and student favorite. And it's a sport that, even though I only grew up about four hours away from there in Virginia, we didn't have growing up. So it was kind of a little bit of a learning curve for me on that one. But yeah, it was kind of interesting of each school has a different passion.  Like I said, Maryland, really known for their basketball program historically. Clemson's football program has been a powerhouse recently. So each school kind of has their own little different powerhouse sports, but been thankful to work with some national championship caliber teams everywhere I've been. So that's been awesome. That is amazing. And how did the different sports change your approach to athletics marketing? Oh, I think just each target demographic is so different with each sport that you work with and kind of the fan base of it. Like, for instance, being in Maryland, you know, really heavy pro sports markets working there. So the way that you're targeting fans and trying to get new fans in is completely different than being at Clemson and being in a college town environment, where it's really just Clemson in South Carolina if you grow up in a state of who you're a fan of. So just kind of what's that fan base and alumni base kind of like looks like and kind of how you go after them as well as new fans. It's just a little bit different based on kind of like the market share of each one. It's just very unique and Nashville is kind of a little bit of a hybrid of both. We're low on power five school here in Nashville being in Vanderbilt, but we also are competing with pro sports teams. So if we have the predators and the Titans in Nashville, I see here in town too. So it's a little more unique than what I was at Maryland, but still kind of the same situation, but definitely changes from college towns to big cities to pro sports towns. Very different. Yeah. Well, you brought up a really good point that there's a lot of competition for entertainment options, both in sports and in nationals really known for music as well. And how do you compete in that space? Oh, yeah. 100% really it's just trying to make sure that our product is as good as our competition. And thankfully here, we're not really competing with as many power five schools, but we do have a couple local division one schools here in Belmont and Lipscomb now we're competing with, but in short, it's the pro teams and concerts and everything else going on in Nashville. We just try and make our in venue experience match that expectation of what our fans expect to go out and see in the community of just trying to put on a production level that matches the entertainment value, which has been a learning curve, but getting better at it for sure and trying to bring that wow factor. And does your budget match those of who you're competing against in the community? For pro teams, I probably say not quite the same ballpark. I kind of wish I had the pyro budgets of the Titans and Nashville SC and the predators, but we're definitely getting creative and trying to find new ways to kind of bring that same value just within a reasonable price budget in a reasonable price. Yes, absolutely. And talk to me post COVID how have you how has competing for this entertainment changed or has it stayed the same? It's changed a lot. And kind of during that time period transition from Maryland to Vanderbilt, but this past season for us was the first season that we haven't had COVID attendance protocols in place for men's basketball. We had vaccination cards for proof of vaccination last season. So this year is kind of the first one. So really like in that change from pre-COVID to now, I think a lot of people reevaluated where they're spending their time and their entertainment dollars on. And we saw a decrease in our season tickets from our last season pre-COVID to our 21-22 season of our first season with fans back prior to that. So it has been a challenge, but really just trying to focus on is the product we're putting in the arena worth getting up off of your couch to go experience and is it at a price point that makes sense. So it has been a challenge, but that's why I'm in this job. I like that part of things. So it's been fun to figure out when we've been increasing our attendance numbers in the right direction. So things are going well. So tell me about some of the marketing strategies that you're using like in regards to promotions and entertainment at halftime, things like that. Talk to me about some of those strategies and how do you make that happen? Yeah, 100%. So we have just started going out one of just making sure our price points and our ticketing offers are where they should be and trying to make sure that we're spending our marketing dollars wisely through digital ads, through search, advertising through our email marketing efforts, traditional advertising, and just trying to get around the community of like, hey, come out to our games. It's affordable. It's fun. It's a good time. And even with that of just the in venue experience, we this past season for men's basketball started adding in halftime singer songwriter concert series because we're a Nashville, right? And that's what you come to Nashville for and trying to just do those unique things that you might not get at other venues and adding in smoke off the goals and fun giveaway items like cowboy hats and just trying to get our student population out because they kind of really enhance our game atmosphere. And if they're there and they're loud and they're rowdy, it's really going to bleed to our other fans and kind of get them excited and pumped up and create a really good environment that's helpful for me to sell to new fans that are thinking about coming out to games. And what percentage of attendees are students versus people from the community? It really depends on the game for a lot of our bigger attendance attended games. I'd say it's usually about 15 to 20 percent of our attendance are our students. Our last regular season home game of the year. We had a little over 10,000 people for our Mississippi State game and we had about 2200 students, which is about 17 percent of our entire student population was at the game, which is a really good number for us. And like I said, when they come out, it's a it's a rowdy environment. They're probably very passionate about cheering for their home team. 100 percent. So do you bring some of these students or fans onto the court or the field for promotional activities? Yes, all the time, whether sponsored or we're just looking to fill some entertainment portions of our game production. We'll definitely get the crowd and the fans involved and students. Well, talk to me a little bit about what are your strategies for protecting those people and protecting the university if there's a slip and fall. I think if someone gets hurt, how do you kind of prevent that from happening? Yeah, absolutely. So we work with a couple different areas on that. So we have waivers, that we work with our campus legal team on to provide to make sure that everyone knows what they're participating in, kind of knows what to expect in up front. So we make all of our participants for on court promotions look over those waivers, review them and then sign them. And then as well, like we work with our facilities seem to like make sure that the courts are cleaned and that we are kind of operating what makes sense. Like our court, for instance, is raised. We have a very unique court here at Vanderbilt. And if you could potentially if you go too far off the one side or the other could fall off. So we make sure that we're staying away from team huddles when we're doing these promotions and make sure we're staying away from the edges of the court and also making sure that they're safe and fun for the participant, making sure that we're not putting somebody into a situation that could be super risky or something that they don't want to do. Does this mean you just choose to work with adults when you're doing these promotions? A lot of times we'll work with adults.  But for the most part, anything that involves a lot of dribbling or shooting or running, we'll try and stick to 18 and up and kind of our NCA guidance and compliance kind of dictate some of that. We usually don't get to work with what this considered prospective student athletes for these promotions. So a lot of times high schoolers are out of the question for a lot of these promotions on that side of things. So really it's just either going with kids or going with adults and a lot of times obviously with kids, you just work with the parents on getting their permission and reviewing the waivers prior to the kid participating in the promotion. But usually we'll stick to adults for the most part. That's interesting. So do you have to, are you guessing whether or not they kind of fit that high school profile or do you ask? Yes. So usually sometimes we'll try and we'll ask. We'll get a little bit of leeway on if it's reasonable for us to expect that they're not like most of the time we're just randomly picking fans out of the crowd. They're to participate. So most of the time like we know where the students sit in our student section. So we're pretty safe going there. But occasionally if we feel like it's a question or not, we will ask to clarify, hey, are you, what grade are you? Or what high school are you attend? There are things like that just to try and be on the safe side. Yeah, absolutely. Don't ever run into the eligibility issues. So talk to me about music. Music is a big part of for the promotional experience and making a game lively. So what kind of licenses do you have to play music in the different facilities? Yeah, so our campus legal team and university, thankfully, handles most of that side of things. But the big players in this industry, ASCAP and BMI, which both have offices here in Nashville, are the main licensors for when it comes to music and songwriting stuff. So we work with them and then also work with a DJ at our men's basketball games, who is also covered underneath those licenses, and goes through the right process of getting music to play in venue to make sure that we're covered from those areas. Because as you said, music is a huge piece of the game experience fans want to come in here, well-known music and common things. It's hard to get people excited off of songs they haven't really ever heard before. And especially when it comes to the tour team and their warm-ups and they have specific artists and songs that they want to hear and listen to. So making sure that we're able to kind of play those things in venue for them is important. So if you're having a live performance where an entertainer is coming in and they're performing music, and you have also TV recording, filming the game, and maybe capturing some of the footage of the performers, how does that work with getting permission to broadcast, or how do you resolve those issues regarding copyright? Yeah, so really that's when we have those type of things is it's really just getting for clearance from the label for the recording artists. Sometimes we're lucky enough to have artists that are independent and work on their own that don't have quite as many hurdles when dealing with music. But sometimes we have artists that obviously are assigned to record labels. So a lot of times it's just reaching out to them directly and our radio broadcast and play-by-play guy Andrew has done a really good job of kind of working with campus to kind of get rights to or at least a kind of form put together to be able to use some artist's music on our football broadcasts and men's basketball broadcasts. So we at least have a little bit of a template that when we go to these artists and reach out to them we can kind of say, hey there's a chance that your music could be used in X, Y, and Z or put on this whatever channel do you get permission to clear it and just kind of working with them to make sure that our bases are covered legally if we do want to use it in that manner. Yeah, lots of permission and advance and clear communication and contra and written language and contracts, things like that. A little overwhelming effort. Yeah, no, I imagine I'm managing all that and making sure everybody signed off before you actually let the show go on is probably pretty critical. Vanderbilt has had some different trademarks for athletics and the university. Can you talk to me about how you're sort of working on rebranding and working on using more consistent trademarks across the board? Yeah, absolutely. So last March we debuted, I should say March of 2022, I keep forgetting it's May now. We launched a new rebrand for a university and our athletic department, kind of uniting both of those logos. So we had been using our Star V logo for quite some time at this point, but just to kind of nail home our radical collaboration that we've been doing with campus and just being one entity. We switched over our logos to the new V that we have. So with that process has been kind of updating all of our logos and throughout our venues and promotional products and giveaway items and website and everywhere you can think of bookstore, etc. So with that, we just work really closely with Danielle Mellon who is overseas or a licensing for Vanderbilt. And she comes from the athletic space, which is really awesome for us to have that background for her and being able to work with us on it of making sure that all of our vendors are up and aware of all of our new logos when we're ordering items and making sure going through the right approval process with her and through CLC to make sure that we're covering all of our bases when ordering merchandise to make sure that if there's royalties or not royalties involved or making sure certain vendors are only allowed to use certain marks, whether some are only allowed to use apparel, some are only allowed to use print, some are just different license types throughout that they work with her on and then we end up working with a lot of those different vendors on when we get bids for different items and promotions. So it's just been something that we've been slowly working towards getting rid of all of our StarV stuff and moving towards the new logo. So you'll have to ignore the StarV that's still on my shirt, but like he's walking by me due to supply chain issues from COVID, but we're getting there. And it's not just the Vanderbilt trademarks, sometimes you have sponsors or partners that you may be using their marks as well. I am sure there's a lot of contracts that really spell out how and when you can use those marks. Is that correct? Yep, 100%. And a lot of times, especially when we're working with sponsors and outside entities, it'll go through a pretty lengthy or I should say in-depth, hopefully it's not lengthy, sometimes it is lengthy approval process on them when we're doing things like co-branded items or specific giveaway items or even simply a lot of times just using their logo in venue of they each have preference within their ring guidelines of what color background certain logos should be on or what outline the text should be for certain things or it needs to be displayed vertically when used in this format or horizontally in this format or all those different things. And it can get a little more complicated when it goes to co-branded stuff, but we always usually find a way to get it done for the most part. And at this point, once you're in it for a little while, figure out what the brand guidelines are and get a feel for what the sponsor's going to be okay with. And a lot of times it's just going through a lot of proofs and making sure everyone's on the same page and everything looks correct from their branding standpoint and their trademarks when handing things out or using them on social or etc. And you have to take pictures and document how that's used and 100% so a lot of times. Yes, 100% excuse me. We'll show proof of them being used. A lot of times we'll save some extra items for the sponsors if it's a t-shirt or a bobble head or whatever. So that they'll physically have the item afterwards in addition to the pictures of their sponsored content or sponsored assets being run or handed out or whatever channel we're executing it on. And advertising is something that you're also part of or have a contribute to helping with the marketing efforts. What kind of advertising do you do when it comes to college athletics? Yeah, so we'll do honestly, there's nothing off limits when it comes to advertising and what we'll do for the most part. I'd say obviously within what we would consider standard for university and what's allowed within the NCAA or with our states.  Like we're not advertising on betting apps or anything like that. But outside of that we're always trying to get creative and we're on every social platform pretty much that you could think of. We still do traditional advertising like radio and billboards, search advertising. I'm even trying to think of some of the crazy stuff. We just did a campaign where we just launched, we sent out I think 30,000 postcards as part of our next door neighbor campaign of people that are new to Nashville and trying to get them to adopt us as their new hometown team as they're moving here. So new old, we're kind of all over the place on what works even if it's just sticking a table out at different farmers markets or events that hand out flyers. Anything we can do to drive attention to us and get people out to support us as athletes. Yeah, that's really amazing. And you pivoted away from using Ticketmaster for your ticketing platforms, right? Can you tell us a little bit about the reason for the change? Yeah, so Ticketmaster is obviously widely used within sports and right now or I should say recently it's been in a little bit of not hot water but in the public spotlights. For some of their decisions, we kind of made ours prior to that of they just weren't quite meeting our needs and kind of what we were looking to do. And we switched over to Pacquiao and who is a leader kind of in the collegiate athletics ticketing space and kind of solely focuses on that side of things. So it really just comes down to what are our goals and what is our ticket provider providing and is the back end what we need is the front end facing the customer. What they need is providing a good experience for them and that's not saying that Ticketmaster doesn't have some of those things. But for us Pacquiao was just the right decision for us and the services that can provide us and the system and the way it just communicates with all of our platforms via email, social back end, etc. for us. So it's still we're still working out I'd say through some kinks and trying out new features as we get more experience where I guess coming up on July 1 will be about a year into the new agreement with Pacquiao and but yeah just kind of at the end of the day it comes down to is are they meeting our needs and if we feel like another party can help us improve our efforts we're going to move that direction. Yeah that makes sense. So you got to find out that what's going to suit your needs the best. NIL, name, image and likeness has been a big deal. How has this shifted how you pursue promotions? Yeah I 100% of it has changed a lot of things. One it changes kind of in venue the way we do things. We're even on social media we're promoting a lot more of our student athletes and the sense of tagging their profiles or doing collaborations with them on Instagram or including their social media handles on their headshot when they're up to bat at baseball or announcing the starting lineup at men's basketball but it also kind of yeah changes the way that we we market things. Obviously in the past kind of NCA guidelines so to kind of specify the way we kind of interact with student athletes and their images with sponsor logos where now they are allowed to do that opportunity kind of on their own. So we just try and be conscious of that balance of not taking away a potential NIL opportunity from them but also still being able to promote their events and their likeness and try and be a good partner in supporting our student athletes however we can and getting them though of the recognition they deserve and try to tote that line between the two. The balancing act now you have to consider other factors and your decisions and Vanderbilt is enrollment is just shy of 14,000 students who are enrolled at your university with different backgrounds and inclusion is something that a lot of universities are trying to embrace and be more mindful of. So how does collegiate athletic marketing working towards being more inclusive? Oh yeah 100% I mean it's what we live in a world obviously where DEI is an important piece of it as it should be and for us is trying to reach out to new folks that might not have considered being a fan or coming to our sporting events and so our coaches have been good partners and we have our headman's basketball coach Jerry Stackhouse was a member of a divine nine fraternity and something that's big for him is scheduling non-conference games with HBCUs so it's been fun for for me to work on divine nine nights and national panellinic nights with some of our black fraternities and sororities on campus and just trying different efforts through things and we came off of a big 50-year title nine campaign last season throughout our women's sports programs here so for me it's just a new hopefully more exciting way to get people involved with us on our sporting events and just being a part of our community and our university which really embraces DEI and for us I think that's just something that we want to continue to build upon going forward. Yeah so the HBCUs the historically black colleges and universities and then of course Title IX has to do with more gender equity in athletics so those are two great things that kind of highlight your efforts towards inclusion. Well Jacob I thank you so much for your time today and thanks for talking to us about the college athletics marketing and the preparation before promotion so thank you for your time. Yeah absolutely thanks for having me. You're welcome and thank you to our viewers for joining us today we will see you next time on the sports playbook. Thank you so much for watching Think Tech Hawaii. If you like what we do please like us and click the subscribe button on YouTube and the follow button on Vimeo. You can also follow us on Facebook Instagram and LinkedIn and donate to us at thinktechawaii.com. Mahalo


Hey guys, Roma here and the Predator Cup is coming soon! The National Champion will win attractive prizes like Predator Hardware and Peripherals. This Cup is running in multiple countries. All National Champions will compete in an international final. The International Champion will win a professional racing rig set up as well as becoming a member of RAG team. The mechanism of the tournament are very simple. There will be an open server for 5 days to score your fastest lap on Monza track. You can try as many times as you want and check where you stand against the others on the live ranking. 20 fastest racers of the week will access the national final where they will be competing among each other to become the national champion. Champions from all countries will finally compete in an international final against the real pros of Roman Grosjean's RAG SimRacing team. The sign up process is very easy. Register now on your Country National Cup on PredatorCup.azer.com Enter into Steam and access a set of courses. Download the car and track where to train and compete. When the server is open you will get a notification and link on where to compete to score your fastest lap. So make sure register and I'll see you on track!


The need to pay attention and address societal rots has once again been brought to the fore. And this came up during the public presentation of a book, The Wings of a Pregnant Virgin. The author, Chris Avilmore, said the didactic book, which is all-encompassing, mirrors several issues affecting the society, including rape as well as ritual killings, romans and politics. The book reviewer, Nneka Onaga, who was visibly excited about the book, delves into the part that resonates with her as it also delves, with issues of young people who are fixated on marriage without enough knowledge about it. It's a book that has a compass in both horror, politics, romance, as in serious romance. There's a lot of everything captured into it. When I write, I like to go into details. So even though that it's more of a moral book, I don't want to hide. There are some very graphic pictures, even ritual killings and sexual, so I wouldn't want children to see that. The intrigues about a virgin getting pregnant, until you read through, that you get to know that someone could be raped and wouldn't know. One of the chapters talked about how single girls and boys are very enthusiastic to get married. It doesn't matter what the outcome of the marriage will be in our world today, it is the end that justifies the means. Other guests who attended the public presentation praised the other's intellectual acumen while explaining how relatable it is to the modern issues that Nigerians go through. The book is a very contemporary book that mirrors the ease of our current society. And I would recommend that people read the book to see exactly what is going on in the society. A lot of people don't read anymore because of issues on their vision, sight, no time, they are tired. But I found out that reading relaxes me. I can only speak for myself, even if it's just one page, you get some bullet key points, some bright moments, some aha moments from reading. So instead of just watching TV or movies, end to end, it's always good to make sense to read because when you read, you actually improve the mind and the order you get, reading helps your memory. Hello, hope you enjoyed the news. Please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.


And here's what I'll say if you also feel that way. By the way, there's my dog buddy. Oh my gosh. Okay. He's been running crazy. Here's what I'll say to you. You don't get to be the judge of your own content. I say that with a smile because you are probably being too harsh on yourself. So I'll just say this. You don't get to be the judge of your content. You know who gets to be the judge?  And they don't judge you harshly. They very likely they just will tell you when things are good and then when things are not as interesting for them, they just won't say anything. That's it. You are rarely going to get any criticism or, yeah, I almost never get any kind of criticism. Sometimes I actually want constructive criticism. By the way, if you have any for me, please let me know. I actually will put a link in the notes of this video to a online forum where you can put anonymous feedback for me if you want to do that instead. But that's the point I want to make to you. If you're feeling shy and nervous about making videos or about writing articles, just know that you are not the judge of your content. And here's what I mean. Those who are expert content creators will tell you that they almost never know which of their content pieces are going to do well and which of their content pieces are going to be liked a lot less and kind of forgotten pretty soon. I am continually surprised at which of my videos and articles does well and which ones don't. Now, of course, over the years I've developed a bit of an intuition about which ones will probably do well. But I still get surprised at least once a month that, wow, I didn't realize that this particular piece, people really needed and people really wanted at this time and they shared it forward. And this other piece that I really prepared for and that really thought a lot about and I thought that it was so helpful and important, people didn't get it. Maybe it's over their head or maybe it's missing some foundational piece that I haven't explained well enough. But whatever it is, the content creators don't get to be the judge of our content. I am not the judge of my content. You are, right? As the audience, you tell me whether something is good or not. And really, if you don't like one of my videos or articles, please don't click like. That's actually my request of you because I only want the ones that you actually like for you to click like so that I know that I have a more accurate metric about what's good than that I can take that piece if it's good and edit it and reshare it, make it even better. See, that's my process.  Put more stuff out there and let your audience who is so, you know, they're just being themselves. Let them tell you what they resonate with. That's it. So go and put more content out there and just over time see what floats at the top.


Hey Virgo, welcome back to the channel. It's Kelly from House of Virgo. If you're new, smash that like button, subscribe. If you want to get a personal reading, there's a link in the description box below. If you would like to become a member of my channel, go ahead and click the join button. $2.99 per month to get cool perks, badges, all kinds of cool little emojis, all that stuff. And so for those of you who are new to the channel, who have become members, welcome Michael Childers, Donita, Martha Coronado. I believe I said, called your name yesterday. Yes, so welcome everybody. Welcome to the mods, Sexton's Spooktacular. And yep, that's good, good, good, good. Okay, you guys. So let's get into this reading. I'm going to take a look at a you versus them scenario. Got heartbroken, deeply sad, separation, separation, breakup, feeling lost, sadness, somebody's missing you, thinking about you, yearning, unsure of this future. Oh, wow. Okay, addiction. Somebody's addicted to you, Virgo.  There's some kind of breakup or heart breaking kind of scenario. Okay, let's take a look at this person and see what messages are showing up here. Somebody's codependent on you, obsessed. They have a block, they have a restraint. Okay. Oh my gosh, yes. There's someone here, Virgo, who is like, they are stressing like to the max, stressing to the max, having anxiety. Not sure if something's broken. They want to have some kind of like growth with you. Not sure if, like maybe there's a breakup. There might have been some separation. This person is just missing you and they're having anxiety about this. And hello, King of Swords just popped out there. So, masculine energy could be feminine energy as well, but Gemini Libra Aquarius. Okay, or they are showing up as the King of Swords, not showing any emotion. But you know what, at night, they're crying. At night, they've got this tears. There was a potential for growth of some sort. You might have ended something. Maybe you are going to be ending something going forward due to codependency or like obsessive type of energy. Okay, let's see. I'm going to try to slow it down a little bit. Give me a clarifier car, please, on this King of Swords. Oh gosh. Oh gosh. Oh gosh. Okay. This could have been, there could be, all right, let me try to speak in the present to future tense. This, for some of you, it's already happened. We'll acknowledge you there. But apart from that, this could be a marriage. Maybe you have, you're married to someone. Maybe there's a reunion or something about coming home or wanting to go home or get together or be in a long term committed relationship. This person, Virgo, is like, look at these cards. I think I can't. This person is, I don't know if they, like, they're not, they're having like, maybe bad dreams or nightmares that something might be over here or that you guys are done or that they're, it's going in that direction. You know, there's, there's something here on the table about having a new beginning, a new start, passionate growth, planting some seeds, having a new beginning. But it looks like something's not happening here. Okay. Okay. Yeah, this is, this is kind of like some grief for depression. There's grief here. All right. So there's somebody here and it looks like it's a, it could be an air sign, but they are, they want to have this 1111 thing with you. That's what, that's what they want. I don't, we're gonna take a look at you in a second here because I'm like, what's going on? Why is there a breakup or a separation? This person, okay, one more card please for Virgo, show Virgo. Oh, either they had a lot of options that they were taking their time figuring out what they wanted to do. That, and there might have been some indifference too. You know, a sense of apathy. I feel like this person feels like any love offers that you make or that they make, you're just maybe they think you have other options. You're not choosing them or any love offers they make to you. You're just like, I don't know. You, maybe you blocked or you're blocking somebody here or you're just trying to maybe think about what you want to do. This is what they're thinking, okay, even with that four of cups. That's kind of like they think that they didn't fulfill your needs or they couldn't meet your needs or that you're unhappy. But it's like, you know, look at it. That's the ace of cups. So I feel like I talked about this the other day or yesterday. There's an energy of like aces are just potentials. You can't bank on them.  Maybe there's something that comes up this person about living together or getting into a long-term really, I don't know, I just feel like this person is totally heartbroken. There's some kind of separation or they're unsure about the future. They're uncertain what's going to happen with you and them. They're uncertain. Let me get a little, let me get some messages here. Some love messages on this person. Okay, healing. Old wounds and childhood issues need revisiting. You might tell this person they need to like deal with their issues. Their cuts and scrapes are seeping out onto you. They're spreading virus bacteria. Okay, so, wow, okay. I feel like this person really wanted more than friends or at least they're showing up here. They want more than just friendship. You love, okay. So if you have a friendship with someone or you feel like it's just like a friends with be friends with benefit kind of thing or it's just didn't or just friendship and it didn't go anywhere.  They want to be with you. They're willing. It's sitting on the floor of wands. They're willing to have a new love start or recommit of some sort but there's addiction that sits with this person. They're obsessed with you. So they're, okay, I don't know what's bringing this about but your person is like obsessed with you. There's like an addiction. Like they're possessive and you not being in their periphery or if you're not in their energy, they just it's strike out. They feel like they strike out where they get just so stressed and that's what I'm seeing here going forward. I mean, I feel like this person just cannot stand being without you and I'm gonna go and do an extended reading to see what this person like what will be the outcome for the two of you as far as this relationship if you're interested to know about that but we're also gonna take a look at you too. Okay, I mean either you're gonna end something with them or you already have and it's not gonna go well for them. They don't want you to go. They don't want you to leave. They don't want to be out here on my own. They don't want to be out there on their own without you in life even if they could just be friends. They'd be happy with that but I don't know. There's something here about they got I guess either you're currently not in this person's life anymore or haven't been or won't be.  Alright, let's take a look at you. Let's take a look at Virgo. What's going on with Virgo? Oh, Virgo's like good. Serves him right. Oh, Virgo, look at you. Wow, you've got the nine of cups. You got two nines. This is like a total full circle. Yeah, Virgo, you are you look good. You seem to be stable and independent and on your own here. Going after your wishes, hopes, dreams, desires, having contentment with who you are and what you what you have in your life. Look at you.  Let me see. Let's keep going. There's Aquarius Energy there. Wow. Maybe you're traveling, communicating with other people, reconnecting with people, dating, keep its arrows. Okay. So Queen and Cup. So there could be some kind of energy to do with a water sign. You're really getting in touch with your feelings, but you're also not exposing how you feel.  I feel like you're just protecting your thoughts and your emotions, your feelings, maybe even becoming more spiritual, paying attention to your spiritual self. Give me a clarifying card. They just showed me the King and Cups here. So you could be spending some time with a married couple or another couple during this time. Brothers and sisters as well. So or there's a yeah like I said a connection with the water sign. Let's see. Just keeping your feelings within. Like I don't feel like you're suppressing them. I just feel like you're you're not running on your emotions. Okay. So let's take a look and see. Show me this star. What's this Virgo? What's going on? Virgo's like a super star. Shining like a star. Okay. So you might be telling yourself that Virgo.  Anybody know that? Maybe I don't. Maybe just all my stuffed animals over in the corner. They're my biggest fans and that's fine with me.  Somebody might be a little jealous of your shine if you if you're that Virgo. Okay. That you maybe you're in the public eye or some situation or you're just I don't know. Maybe you're maybe you're bathing by the pool and just you're getting a lot of attention and people talking to you. That energy is definitely showing up. So yeah I kind of feel like for you Virgo you know it I don't see you breaking up with anyone honestly. Like you have nothing here on your end that shows that you are going to be ending something with anyone. I just feel like you're focused on yourself and maybe you're not giving a lot of attention to anyone in particular. Perhaps a king of swords and air sign but whatever the case whoever it is I feel like they are feeling like you aren't interested in them. They're becoming addicted to you. Addicted to you. Like in the sense of like it feels like because you're so focused on yourself like you can't be controlled or you can't be dictated to. You've got the dragonfly here Virgo. Being light-hearted things coming to light adapting changing and healing coffee cup meeting and conversing savoring the moment feeling uplifted making friends and cassette well outdated thinking conditioning replaying events over in your head get it maybe getting away from that and then this just kind of fell out keys in a ring many options decision not okay so hmm okay they just said some of you there's this like old tapes playing over and over in your head about maybe believing that you're only worthy of a one-night stand or you're only whether to be strung along but you're changing that it looks like because you're changing that now you must be valuing yourself but like I said I don't feel like you I'm not seeing anything here on your end that you're breaking up with anybody or you're ending something maybe you're just not in under somebody's thumb under my thumb yeah you just that's kind of what it looks like you're just kind of like okay fine I don't care IDC is your new it's your new quote you just seem to like and not care I don't think you are not loving anybody or I don't feel like you're not caring about anyone I just feel like you I don't know Virgo I just feel like you're valuing yourself there's some self love energy going on there's like healing there's renewal of your sense renewal of your spirit and this other person feels like you're leaving them your person feels like you're separating from them you're detaching from them and it's making them become more codependent and wanting to hold on even more and missing you and then they're even thinking about you more maybe it's absence I don't know it might seem like you're being absent you might not be but maybe you're not chasing Virgo you know maybe you're not chasing all right let's see it's get some Chinese signs and like I said I'm gonna go over to the extended to see like what the outcome of this particular relationship will be so if you have any invested interest in this reading definitely go over there and we'll take a look and see what the outcome will be for you in that person okay so we have a year of the horse this could be you and or your person year of the pig year of the goat double pig link link year of the dog it's rough did you see what I did there year of the tiger year of the rooster year of the rat tiger again and the year of the snake okay so that doesn't resonate that's fine let it go let's take a look and see all these things coming through okay so August 29th we have the letter M the letter H the letter A and the letter V for initials Montana someone's in Hawaii someone's in Alaska and someone is in Vermont 1963 someone's born in October someone's 47 someone is 57 okay the letter D we have an H again and the letter I okay someone's in Delaware I just heard Houston someone's in Illinois okay September 16th they have the letter D someone's 33 to another D some he's in yeah okay they just said Texas Dallas someone's in Dallas they have the letter E okay we have an August birthday here the letter U someone lives obviously in Europe we have the letter X ox September 6th August 24th ox so there's just like a place called ox or starts with ox you X or someone or zoo Z X you 1982 someone is 50 letter O we have August 31st 1974 someone is 43 and we have the letter why why oh why and 1990 all right let's see if we can have one more September birthday September 8th I probably said that let's take a look and see what the zodiac signs are all right we have Virgo Taurus Libra Pisces and Taurus again double aqua triple Aquarius Capricorn Sag Aries and Libra okay and then we will get a couple of charms here see what's going on all right we've got a watermelon and a peace sign okay so you know I don't know it's I don't think it's watermelon season but something to do with watermelons or maybe just the flavor of watermelon or what maybe it's that song watermelon sugar somebody used to like that song this could also be a pepperoni pizza I mean it's obviously a watermelon but it just gave me pepperoni pizza vibes so maybe somebody likes pizza or makes pizza or works in a pizza place owns a pizza place just or specifically loves watermelon watermelon pizza whoa I wonder what that would taste like maybe that's like a fruit kind of dish you could make and bring for like a picnic what the heck would that be that would be like I don't know you could use I guess for the red you could use like jello or crushed up watermelon and then put little blueberries for seeds no what am I talking about nuts seeds you could put what you would use for the pepperoni I don't know sliced red grapes I guess what the heck am I talking about oh my god anyway peace sign YOLO you only live once I'm here in that haven't heard that and forever that's like so 2006 I think okay so something to do with a peace sign there's also a connection to Volkswagen they just said somebody might drive a Volkswagen or a German car a German car okay I just heard a German car um do I have any other messages yes I want to just give you some of these Chinese messages you have perseverance you may feel like you are getting nowhere but there are wonderful changes ahead don't give up don't give up Kate Bush okay you also have positive work outcomes consistent efforts will bring rewards and a major purchase is worth making wow that's good news I know some of you like listen I'm done with the love thing but look you had the nine of pentacles so I mean you're obviously like there's some good coming to you for sure I wish is coming but I wish that it's not just gonna let on your doorstep it's something that you've worked for and if it's a major purchase yeah that's gonna be a good thing for you a positive society say yes to all the wonderful invitations coming your way Virgo excellent networking opportunities and new love interests for singles will be the result okay well that must be what you're that must be what you're getting yours I don't know what you're doing you also have romance wow love is set to sizzle the chance for romance is high for those seeking a connection very good very very good Virgo I love it I love that for you oh I love it too reinvent yourself you got that the other day transformation taking place enjoy a new lease of life so whatever you're changing whatever you're doing Virgo yeah keep on keep it on so yeah I'm gonna go into the extended to see how this whole scenario is gonna turn out right and if that's something that you're interested in the link will be in the description box below if you you have a keen interest in someone in particular that for whatever reason you need to know about that'll be over in the extended um you guys I am going to be creating those tarot classes I just wanted to tell you so I'm not exactly sure I have to get a syllabus to put it together I kind of had him and hon about it but I've had so much positive feedback about everybody wanting the classes so I'm probably gonna have them on my gumroad I'm not sure if I'm gonna do it with a subscription service or downloadable videos or what have you so they'll be pretty intense pretty in depth but I want to make it so that you guys will be able to access it anytime you have like questions there'll probably be a group that I'll create as well so if there's anything you need help with I'll be able to either me or the person I have that once that well maybe administrating it will be able to help with as well so yeah I'm gonna leave that there for you guys and tomorrow will be your weekend reading so come back for that to see what's going on for the weekend and I hope you guys have a fantastic day evening lunch dinner glass of wine at night with your Netflix whatever you're doing enjoy this reading is super super short wait a minute I just realized I can't even believe it's a small should I give you just a few more messages I feel like I should anybody who clicked off sorry let me let me just give you a few more extra messages we'll see if there's anything else up showing up here for you oh you know what they just said spirit just said give Virgo some business messages okay some work messages work career finances all that okay that's there's a little extra bonus at the end here for those of you who are like yeah I don't care about love tell me about my work okay oh you've got prickly situation you need both tact and diplomacy to reach your goals the struggle is worth the prize work around the issue and use a gentle touch okay so that's pretty much like if there's a goal that you have set that you need to attain where other people are involved you're being asked at this time don't ruffle any feathers so to speak try to be tactful and gentle so that you can get to the prize that you're seeking don't don't create obstacles don't create mountains out of molehills you know that the rose is look at this there's this like a rose and it's there's a lot of prickly little bushes around it in order to get to that like you have to be very slow gentle careful I like that illustration for that let me see what else is going on just a few more messages here for Virgo okay and I gave you two more okay you have magic you have the power now use your magic to attract what you want in your life the sky is the limit and you also have give and take be open to giving and receiving to keep the flow oh my camera just to keep the flow of abundance going give someone a chance and ask for what your heart desires who a little big old heart there I mean that could have something to do with love too but you want to keep a flow of abundance going I'm gonna give you some more outside forces unknown figures are driving the situation and you may not be able to control the outcome this cycle will shift soon and you will be okay so if you're in a situation where you've got like external forces hindering movement for you it's just a cycle it's just a phase they will be they'll move on to the next I'm hearing they'll move on to the next because you you know you'll be done like they'll get bored with it this is what I'm hearing and then you'll have your freedom back okay you also have wealth look at all that I heard like gold is really going up right now you are working towards real wealth and prosperity in your life keep investing in yourself and look into long-term career planning all right one more you also have short term this position is temporary so don't be too attached to it no worries you will find something that's even more fulfilling and prosperous yes so here you go if you're doing something short term like attempt position or it's just to get you by it's not gonna be forever you have whatever you're working toward keep your eye on the long-term goal but also deal with the short term goals as well okay because they will get you to where you need to be all right I hope you like that little bonus work career finances wealth all that stuff all right you guys love you see you back here tomorrow bye hey guys thank you so much for watching on my readings if you like to get a personal reading please feel free to click the link in the description box below to go ahead and follow that link and book your reading please remember to book subscribe like do all the great things and I hope that you guys have a fantastic last of loving a light hope I thank you


So the Cubs or I should say the Nationals have waved the white flag they are they are officially giving up on the season and look they Mike Rizzo gave it an extra few weeks and they have not played any better They've been the same exact team and so they do sell why now Frank Well, why finally decide to sell these parts now it's late August. I think Mike Rizzo gave this this team a chance To turn it on when you five back at the break or not the break But at the trade deadline with a roster that is so talented that could explode at any second They just they just hung on hung on hung on thinking they were going to a big win streak and get back into this division of Race didn't happen. So it's time to unload. I mean, I understand he just he let two pen and free agents go Makes sense for them. Like I said, he's clearing the books. He's getting ready for 2019 He's getting ready to sign Bryce Harper back is what he's trying to do for sure But I think like just moving those guys We're not talking about the real stars in the Nationals that are being moved guys like Harper Scherzer Zimmerman things like that and we're talking about Daniel Murphy who spent the last two and a half years doing a great job He's gonna be great for the Cubs moving forward Matt Adams the same thing, but after hearing what Rizzo said I'm thinking the same thing you did. It's almost like he's waving the white flag Like can't wait to get some some experience for my younger players, and I guess in his mind He's moving forward to next year. My only question is why not with Bryce Harper? Now there's a report today, you know, we said he was on waivers the Dodgers had interested They couldn't come up with the trade you have to do it in 48 hours They couldn't do it. Why not him at this point if you're already waving the white flag As a franchise player it's hard to let go a super talent and he's still and still high So it's one of those things they're still hoping and wishing that he signs back in Washington They did not want to embarrass and let them go on waivers. Yeah, well also too man Maybe they didn't have enough maybe there wasn't enough in the cupboard to get a guy like Brian You know all I know is this the Nationals one of the biggest disappointments We've seen in a few years major league baseball everyone had their expectations up here They have failed and so now they start selling off pieces but for the Cubs a little bit different They get a guy that can flat out hit. So that's the good news There's a little bit of bad news and we've kind of been ready for this right for the Cubs They learned officially that you Darvish will miss the rest of the season with a stress reaction in his elbow Darvish hasn't pitched since May 20th one just one of his eight starts with the Cubs signing Monster-free agent deal in February. So he is out of the equation. So let's forget about that He's gone, but they get Daniel Murphy. And so what does that mean for them? And does that make them the team to beat in the NL? Yeah, I think that's absolutely huge I mean, I think we both agree on that side bring it over a guy like Daniel Murphy is not only what Joe Madden said He's a pro at bat. This guy knows exactly what he's doing in the batter's box He's a veteran leader for guys in that locker room. And like you said, I mean he devastated the Cubs I mean, I think he's hitting over 400 at Ridley Field And also too on top of that when the lights are on the postseason this dude has a career 323 postseason average man. That's tops with Albert Pujols. So I think for anybody the Chicago Cubs are stoked to get a guy like Daniel Murphy He's a perfect fit. The professional bats night in and night out Maybe it'll pass down the line because he's contagious Maybe some of those younger younger Cubs players can watch him You know take some serious professional at bats and rub off on them a little bit because they don't need this But this guy's it could be key for them down the stretch You thought Frank that this was something that the lineup desperately needed right desperately needed They've struggled so badly and include a night, you know five straight games one run one solo home run That is not hitting that's not that's not passing the hat This team needs somebody in there who can flat out hit and that's Daniel Murphy Well, let me ask as far as we're guys go obviously they're hoping that Brian gets healthy So is this Murphy at second bias a short Addison Russell bench? I think he comes off the bench I feel like you know how we buy as I feel I can play anywhere you need him to play it Obviously if Murphy needs a day off he said Ben's in Oberist as well as an option That's the great thing for Joe Madden. He's got a lot of flexibility Yes, and for him he loves that because he can play matchups at that point Well, Murphy not there yet Frank you talked about the offense is still struggling for Chicago


Hi, everyone. So I just want to give a quick introduction to who I am. My name is Justin Flory and I am my Fedora contributor, an open source aficionado and an IT student from Rochester, New York. And I will apologize in advance because I've come down with the DEVCOM flu so bear with me for that. But I want to talk a little bit about what I do in Fedora. Some of the roles like the technical or the titles that I have in Fedora will be things like Fedora. I work very much with the Fedora magazine, the community operations team, diversity team, the ambassadors and several other groups in Fedora. But the easiest way to sum them up as the common theme is if you move all the titles, I'm mostly involved in non-technical fields. And the kind of work that I'm doing is I work with code even though I'm not really writing the code itself. I work through many different fields of Fedora and because of that I have a strong understanding of different components of the community. And I think the way that I've entered the Fedora project has given me a unique perspective about various components to open source projects. And in a more abstract way of putting it, it's kind of discovering and contributing to this never-ending novel of the Fedora project and open source. But I'll get back to that later. So was the talk title just clickbait? What's the what's the big deal? Is it magic and open source? Is this where the connection is? Not quite. So JK Rowling has a very unique ability to see a story, create a universe, and tell that story to a very captivated audience. For the people who are fans of their books, the billions of people who have read the Harry Potter books, she has a very unique ability to capture their attention and keep them turning the page and keeping them engaged with the book. So they always want to know what's next. And so JK Rowling's line of work isn't unique to literature. It's also an uncommon but also vital part of contributing in technical lines of work or working with technical work as well. So it's not just a literature type of work that she does. But how exactly is storytelling a part of open source? So in a world of code and commits and software, where does storytelling really fit in? And in one way to put it, every piece of software has a purpose. It has a goal. When someone decides that they want to create a software project, a common way you might hear it is it scratching an itch. Because someone wanted a piece of software to do something to solve a very specific and unique problem for them. And the challenge about how open or storytelling fits into open source is finding the way to extract that goal and that purpose and conveying it to your audience of users but also contributors. So why are stories important to open source? There's two different audiences that you're communicating with. For your users, you're communicating the purpose of your software, which is fairly straightforward if you might think about why you want to tell that story to your users. Because you're telling them why your software is important, how it's useful, why you want to use your software over maybe another piece of software or what the benefits are. So you're trying to communicate that persuasiveness to them by pulling it out of all the lines and commits of code, finding the way to tell that story to your users. But it's also important for your contributor community. It's difficult to know multiple sides of a project without actually being there. And this is especially true for Linux communities that have multiple different sides. Like in Fedora, you have a design team, you have a packaging committee, you have the ambassadors, you have all these different sides of an open source project. And it's hard for a single person to know what's happening in all the different corners. I would argue that even some of the project leadership, it's not an easy task. It's not something that anyone can just open a page and see what's happening in Fedora everywhere today or this week. So the benefits of trying to have a way to pull the story of your project out for your contributors is it brings everyone onto the same page. So that way, you can open these metaphorical windows between two different houses. Like an example that I'd want to cite would be recently there was a campaign in Fedora to create the Fedora Loves Python merchandise or campaign, which you might have seen at our table that we have here at DevConf. But when that process was happening, the way that you might think it would normally happen would be the design team wants to work on it, they could feedback from the Python developers in Fedora, and then the design team would work on their group and then go back. But the way that we ended up doing this for the Fedora Loves Python campaign was that the entire process was very well communicated when we started on it. It was part of a marketing and community operations idea that was then shared with the design team. And we had Python developers who were actively contributing as the design process was moving forward. So there was this constant communication and really collaboration between these two groups that are doing very different things. You have the designers who are creating the SVGs and the t-shirt designs and all these other things that we're doing. And you have the Python community that's doing it, participating very actively with this. And so the reason why those two sides of the communities were collaborating this easily was because there was a very strong presence to many contributors that this was something we were working on. That story that we're trying to tell the story of why Python is a great language on Fedora, that story was clear to multiple different contributors across the community. So how do you tell this open source story? What's the secret magic? So I'll give a warning that if you're looking for some secret software you haven't heard about or some well-guarded secret that only a few elite people know about, you're not going to find anything new. Rather it's using the things you already have available to you at their maximum potential. That's the longer way of saying it is that you're using the best practices and certain tools to help extract that story and improve the visibility of whatever is happening in your project community. So I kind of ordered this into a way of the least frequent things you would want to do to the most frequent. So the first thing that users or contributors potential contributors to your project will see is for a smaller project it might be like a read me on a Git repository. For a larger project it might be an overview to the entire purpose and structure of the project. But having key information available to your users and to your contributors at the start is vital. So if it's for your users you want to try to make it clear for why they would want to use your software. What is the story you want to say? When you decided to contribute to the software, when you decided to work on this, what was it that made you want to contribute to it or work on it? Make sure you have a way to tell that story, to pull that out in a way that makes sense to someone who might be like you, who is looking for that software instead of trying to create something themselves, they discover your project. Having that clearly defined and in a way that's accessible to your potential users is extremely important. Because then you'll be able to clearly see what you're trying to accomplish with your software and how it solves their problems just as it's solving the problems that you might be having by using that, or are solving by using your software. For a larger project and a more longer overview would be important. And this is, I would say, a little bit more important for bigger projects because there's a little bit more ground to cover. So like in Fedora there's a wiki page that's just overview, but it covers all the different key part for the project community. You have introduction to what is Fedora, what is Linux, or what is the Fedora Linux project, what are we doing? And it kind of goes into that, but it also talks about things like the governance model for Fedora, but it also has a way for people to see how to get started and contribute. So if they come to the front door of our project, they have a clear and accessible way to see if this is something that also solves their needs, they have a window into getting into contributing, or having an impact in the software community. After that, on the side of a more frequent use is the effective use of announcement mailing lists. The kind of thoughts that I see sometimes across open source projects is people have these resources out there for users or contributors to subscribe to, because they want to be updated and current about what's happening in your project community. And sometimes the fear or apprehension is that, well, I don't want to be too noisy and send out too many emails. And that makes sense, but when that fear is blocking the decision that whether we communicate key information about things that are happening in our project community, it doesn't make sense to me. So using the announcement mailing lists at a regular frequency, not just for really, really big news, but things that would be important to pulling, maybe people who are, you might have users who have subscribed to this mailing list, and maybe they just need an excuse to dive into your project a little bit more. And maybe by choosing to announce something on your mailing list, you're inviting them in a certain way into your project. So making sure that you're actually using this to communicate important news, even if it's not like a huge thing, like a release, using those mailing lists to their maximum potential to engage with people who are interested and at least want to engage in your project in a certain way is important. Because the idea that if they didn't want to hear about your project or learn about what's going on in your community, it was their choice to subscribe to your project's mailing list. So if they didn't want to be at least engaged or interested in what's going on in your project community, they wouldn't have subscribed to the list. And the fear is that, well, maybe they'll unsubscribe if we post too much, then they probably weren't that interested in the project community in the first place. And that could really be something. The frequency, like the exact range of frequency for that will really depend on your project size. If you're a smaller project, maybe it would be a little bit less. But if you're a larger project, there's probably a lot of things going on in your community that you could try to consciously post out to somewhere like an announcement list. Further down, you'd have the topic of writing and blogging. And this is also something that's a little bit different, depending on the project size. For a larger community that has, let's say, so for the instance of Fedora, we have contributors, thousands of contributors from all over the world. And many of them have their own personal blog as well. But when you're trying to figure out like what's going on in Fedora right now, well, you can go to the Fedora planet and you can read 50 different blog posts from all these different people. And some of them might not be about Fedora. Some of them might be like these really cool things that are happening. And like, wow, why isn't this being promoted more? But for a larger project community, having like a centralized source of information, whether it's like a community, like for Fedora. In November 2015, we started the Fedora community blog. And the Fedora community blog acts as a central hub of contributor-oriented news or topics that people find is important to communicate to contributors in our community. And I believe as one of the things I do is I'm the editor-in-chief of the community blog. And I feel that the role that this platform serves is that if somebody wants to explore what's happening in Fedora, they can go to the blog, scroll through the first few posts, they can sort by category to see the different sub-projects that are, the different sub-projects and the news that they are publishing. It's very easy, it's much easier than going through hundreds of different contributors blog posts to get an idea about what's going on in Fedora, because you can filter the kind of information you're looking for to what you're interested in. So for a larger project community, it makes a lot of sense to have all of this into a central platform.  But, and for a smaller project, if it's a small Git repo and you maybe have 10 people working on your project, then a smaller like a personal blog would be a good idea, having a category or a tag or something where you can point people who are interested in your project, be here's where we're posting news about our project or what we're working on, upcoming features or chances to get involved, look here for this, but for both of these the key thing is communicating that they're out there and that they're resources for users or contributors to follow and engage with your project. And lastly, the last part that you could, I would say is the thing you could use most frequently is social media, and that also would vary depending on the size of your project community. For a larger project that might have like a Linux distribution that might have 60,000 plus followers across different channels, a more frequent use of the social media channels would make sense.  But you don't have to write a full blog post in a Twitter and a 140 character tweet or a Google Plus post. So using social media for shorter more to-the-point updates about your project community is also important. Whether it's like, hey, we're working on this feature and here's an issue of what we're doing this week. It makes it very easy for someone who is at least vaguely interested in your project to have an idea about what's going on. And you don't have to sit down and write a 1000 character blog post about a single issue you've been working on in that week. So it's kind of like a nice little scale about things that you can do and utilizing these tools to their maximum potential. Because I think there's often a fear that by using some of these things you're going to scare people away because you're going to be another person or another thing in their feed. But the important thing you need to remember as well is that these people are following or engaging with your project community because they are interested and they are engaged enough to want to see what's happening in your project community. And another really important part is tying your efforts into results. So how do you measure success? The case study that I present is Fedora and FedMessage, which if you're not familiar with what FedMessage is, it's really the magic of Fedora's infrastructure. Every single commit, build, bug, blog post, translations, ansible, playbook runs, ticket comments, ask Fedora questions, they all emit an event on the FedMessage box. So you can actually see this in the channel on Freenote, Fedora-FedMessage. You'll join and you'll see hundreds of messages a minute of all these things happening in Fedora. It's like kind of like a fire hose of seeing what's happening in there. By itself, not helpful because it's hundreds of messages flowing in your screen. How are you supposed to interpret and read any of this? But when it starts to become more valuable is when you whittle it down and you can start focusing in on specific things and to see your impact. So let's say you're starting to write more frequently like the posts on a community blog or you're starting to try to use some of your communication channels more effectively. Well, in Fedora we can see well as the number of account signups increased. Have we noticed an increase in the number of commits in a certain part of the project? Maybe we did a blog post about this new application we're working on. And after we started communicating about it, did we see an increase in this? And actually a really cool example of this was on the Fedora magazine back in December. We published an article about the Fedora security spin and that month had about a 500 to a thousand downloads spike in the number of downloads for Fedora security spin. And it was directly tied to the time frame that that article was released. So we're kind of lucky in Fedora to have this incredible infrastructure that lets us tune in so finally to so many things. And it's an ongoing story that we're writing every day or trying to better write and illuminate for our own community. And that's part of the work that we're doing in the community operations team is trying to find a way to help tell that story better. And it's definitely an ongoing process. But let's say you're in a project community that doesn't have something that's incredible or is really helpful as like the Fedora Fed message bus. There are still patterns you can use to understand success. So in this case let's say you're just a regular Git repository and you're communicating about a specific issue or something that's happening whether it's an issue or some kind of thing that you're trying to do in your project community. For a smaller project you can try looking at the number of commits in your project, the number of issues that are filed against your project. It is there increased in number of pull requests over a certain period of time. For larger projects you can see if there's a correlation in the number of account registrations that happen. The list of things you can look at is really dependent on your own project community. But the odds are even if you don't have these super fancy tools available you can still find things that are in your own project community that you can look at and that you can understand and make real conclusions to see if your efforts are actually making results. So how do you show on, this is kind of what I mentioned here but so you can also see with that conference and event engagement and there's this really cool blog post that a Fedora contributor named B. Padalkar wrote for last year's FOSDA and it analyzed three years of we have badges in Fedora that someone can come up to our table at a conference and with a QR code they can scan it and to the Fedora account they get a badge and she analyzed three years of these badges that people would come up to the table and claim and from that we were able to draw really firm conclusions about our impact about our perceived impact at an event like FOSDA. Like what are we really getting out of it? What's the point of us going there? And her blog post which I'll be working I'll post the slides soon but she has a very great blog post that really dives into these details and it's one of like my favorite things to read. And another thing that you could also look at is the number of translated streams or languages for your project too if you have a very strong localization effort. So the end thing that I'd like to say is that for J.K. Rowling she was one person who saw a world of wizards, witches and magic and all these other things and she inspired billions. You have a story in your project community. Find your story and share it and tell it. Thank you. Now if anyone has questions I'd be happy to answer. Sure. So the question is for Copper is having the Fed message notifications. Cockpit? Or are you telling them? Absolutely. So the one thing that I would recommend is like the Fedora community blog is a very good place to get very contributor focused and oriented. So for me I would want to know like what's happening in the cockpit community because it's a very relevant part of the Fedora server group. So I would like to see if there's some kind of new feature that was coming up like in the past release of Fedora I think it was an SC Linux troubleshooting module that came out and like for me that was really cool to read about and I was like wow this is awesome and I would think a really great way for a project like cockpit to communicate that would be through the Fedora magazine because that's a very the difference between the Fedora magazine and the community blog the magazine is very focused towards users. The community blog is very focused towards contributors. So I would think an effective way of communicating that out would be on the Fedora magazine having someone put together like a pitch or some kind of article idea to say hey here's this thing we're working on in the cockpit community and we're working like an upcoming feature we're having a way to even do like a call for action like we'd love to have new contributors and check out these things that we're working on and having a way to very clearly pull that out. So I would suggest like there's something that's really cool that's going to make it in the next release of Fedora let's let people know. So I think a Fedora magazine article would be a really great way of communicating that not just to our contributors who might be interested in Fedora server like the ambassadors who would talk about it at an event like here but also to our users who are very interested in learning more about cockpit. So I hope that answers the question a little bit. In-defend message. In the contributor stream, Dynac is composed of a number of various sources. Do we have obviously a very small team and be able to do this automatically? I don't know the full technical implementations for how you could get like a Fed message integration into your project community but I'm sure there'd be an effective way at finding a way to integrate it whether if your project's hosted on Pazure it's already in the Fed message bus for every commit and and issue that's filed a pull request that's already on the Fed message bus. So if you're using actually like Fedora Pazure for your Git repo and hosting you're already on the Fed message bus if it's somewhere else that's a like let's say GitHub there's also a GitHub integration you can use where you can add a GitHub specific GitHub repositories into the Fed message bus. So that's also something you may want to look at too because if it's just something simple like getting like commits to even show up in the bus if it's in Pazure you're already good if it's on GitHub there is a tool in Fedora and I could I'm sure if you search for Pazure or Fed message GitHub integration it'll pop up pretty quickly I remember the specific tool but it's GitHub is the most interesting you can have the Fed message is the tool but that would be a really easy way to get those commits and pull requests and bugs and issues all that traffic into the Fed message bus and then you could try to like think about how you want to use it If anyone ever wants to reach me I'm J Flory 7 on IRC or J Flory 7 at Fedora Project got away Thank you everyone