Check it check it check it. It's a unique house. It's your boy ECO and I'm here with the lovely amazing official miss Jamaica What's going on? No, no, you know my dad walk on I want y'all to stop what you're doing right now Go like subscribe follow us on all social media platforms. I mean our Instagram Facebook tick tock snapchat YouTube you name it threads Just type in boss talk podcast one-on-one on every platform just Google us you'll find it everything will pop up But anyway, if you want to see our visuals definitely go ahead and check out our YouTube channel and not only Subscribe, but we want your membership How you find a membership under each and every video in the description section Just click description. You'll see where it says join a membership here Click that link and it takes you all through the steps. Thank you in advance Y'all always say we you love what we do when you see us on the streets. So that's how you support us join a membership Thank you. Hey, man. Listen, man We got a guy here today y'all by way of is it north of South Carolina North Carolina North Carolina North Carolina is in the building Right here man when we first took off man, this guy we just over over strange relationship He calls me out of blue. He tells me love boss talk one-on-one. He loved what he's seeing We did not know we would become great friends man And ever since then we've kept in touch. He flew in on his own dime Yeah, and came and said I want to be on boss talk one-on-one, man He had a lot going on then he has a lot going on now. We're about to get into it, man Our key vias Armstrong is in the building. You already know man. Listen without further ado It's a blessing to be back on the show to see you guys like family to me man to see you guys I put a big smile on my face when I walk through those doors man So again, I appreciate you for giving this this opportunity to get on this platform and to share the the information and what God Has me doing out here in these streets in the lives and and what he's doing with the gift that he gave me brother Thank you man. Great great to have you man. Thank you so much man Man, you know like a lot has been going on since you left here man I mean it's been it's been about a year or so a little over a year Almost two years we've been here, so he came early early early. Yeah, I just want to say man We've seen a lot of different things going on man, you know Back during those days was early stages. I think one of our main things was back then still was helping You know trying to be there for the children and all that doing stuff I know you came miss King came on the show with you a shout out to miss King Absolutely, she was dealing with the juveniles and we meet her Charleston white early on was dealing with the juveniles and they say Early on it was something different early on right right it ain't the same thing that you see today Yeah, when you well just let's get into Charleston white like like what do you think about? What's your perception of him versus when you were going because I was upset to set you guys up You know Well, you know, I think that at the early beginning of what you was doing with boss talk one-on-one and You knew about what I was doing and I think upon arrival It was like I noticed gentlemen who was doing what you're doing y'all doing the same thing And I just think that you guys need to get on the podcast man And just show your ideas and I think you had reached out to miss King Matter of fact, I reached out to miss King and let him know I was in town So, you know, I'll lead to Tuesday I would love to come in the detention detention center, you know, hopefully I can speak with the young man But I don't have a bad will but you know you talking about somebody who is a actually community and youth advocate In real life in real time And he's standing on that my receipts and in my impact and and the people who represents Me and what I do back at home in Charlotte can vouch for that most importantly, you know, I mean Again everybody to each his own But I think when you was trying to get that Connection to happen. I was more resistance because you know I wanted to see what this this Charleston white Individual was about and it just didn't it didn't meet the standards of when I say youth advocate Being the example for the you've been an example in the community. I didn't see that But you know, it's a whole like you say, there's a whole different circus now So and he's still to my to my knowledge is still saying he's in the communities in light, you know Wait a minute man And so, you know, I got some people in Charleston, South Carolina Who's connected with them and you know saying archivies man, you know, I'm like, no, no, no This is real work we doing over here And so, you know, somebody like myself who's been in the community but been a part of the streets I know what an example look like that's not an example that we need to show our kids man Wow I want to go back a little bit because when you were here, you know There was some foreign statements made for us from what you have been through in your past experience as a young man From prison to all type of different right from Milestation everything that you was you was talking about back then sharing, you know The fact of what God has brought you through right, you know I thought it was extraordinary thing to see the development of your character and the way to God to change your life I mean, so it was just a blessing to hear your story And it was a comfort to know that that God was taking you, you know This type of individual and saying I'm going to use you on this side to show other Children of young men that may be going through these experiences the way right on I'm saying, you know Brother you had reached out to me a few times like our creepy archivies man Like like we need to get you back down here and do something in the community And that's not that's not just something that you took a lightning in just because of the interview or the story No, you see in the work. Yeah, you're seeing that like I said on social media You're seeing it in other aspects to our social media influence and in avenues that we use to promote it But absolutely I was a kid, you know when we talk about Our generation today.  That's proven fact We have two different counties that we provide Mentoring and and tutoring to That's a proven fact. We were sitting in these meetings with the city council and The education aboard and all these other opportunities that we are getting support. That's a proven fact But how did a person like myself end up in a situation where he's doing what he's doing? I had to realize what what my second chance was was helping and Give him back that time not only that time, but those experiences that I encounter What did I learn from it? And so I didn't just want to just go back in schools or mentor kids Just telling a story we had that we had to create a system and a curriculum That was something that we can teach and educate our kids with giving them career path showing them college tours Business and trades financial literacy You know, I mean just so many opportunities in exposure To to the youth that they would never got the opportunity to even see or get a chance to experience It's a proven fact that we're doing that and so again when when coming out here and getting an opportunity to share That with somebody who like you I told you when I spoke with you I said man, you've been standing you've been standing on that business and what you believe in from day one You never switch you never you never try to know me waiver You know me even straddling the fence you've been a hundred percent in your lane And I think that's what makes you guys you miss Jamaica is so authentic to bring people who was genuine They're not looking for views. They're looking to share their stories and that's what I feel like when you talk about boss talk You know me we're giving you that platform to share your stories and your experiences man I definitely Wanted you know keep keep the the same, you know consistency, you know the word of God say I'm the Lord thy God I change not Therefore you're not consumed right you so so when you understand that He's the same the day yesterday and forever forever when you see that you standing on that type of foundation Then you have to line yourself up. You're trying to be a better person, right? You're trying to every day trying to be that that that person that that that you're thriving to be through who you read about Right when you'll follow right like I am right. So at the end of the day I think that's what's kept our journey the way it's being also the fact of reading like I say plan with my wife Asking her is she okay? We sending each other notes and letters to say are you okay looking out feature having each other's back and then You know being here in front of these cameras it's nothing to us because we're just being who we are you know what I mean And that's what makes you different And I think that's what a lot of people struggle it because a lot of people trying to find their way And they willing to jump in every lane and whoever platform But you guys said this is the lane we paved and this is what we're what we're creating and You guys can come over here. We don't have to go over here go over here I've watched you just in two years grow and you know Went from now you went from a place where it was local to international Like platforms you ain't listen to the thing that's beautiful about what you guys are doing You've stepped out on faith and in what you've shown people chase your dreams It don't have to have an age limit to it or age cap to it. You have so many people in this industry Doing what you guys doing is a much younger crowd You guys and listen we can be what we do what we are to everybody and not have to change And that's the problem.   Well, I thank God for it, man It's cause I guess when you've been through so much and you've had those experiences the ups and the downs You know coming from a background that like I've experienced a lot and thank God for my trying times Those are the times that really pretty much make us who we are today. Absolutely. Um, you know We've had a lot of different things to happen to transition here, you know Since you know, like I said, you was here last time Yeah, you know, there's a lot of different people who who've been on this platform From iced tea to Bun B to who else they are a lot a lot a lot of Comedians, you know, Jesse the comedian Jesse mccarlose So the reason and that's just God, you know, just putting us in the midst of everybody The Chico beans like we are in the midst of these people because we supposed to be a light that shines in dark Come on, you know, I'm saying and this platform was put here so that people can see that you can Be married for 20 years and still do and look at each other Not only during during the day during the night work together. There's no excuses That's all we're saying, you know, we're trying to figure this thing out as we go There was no book written nah to relationships and raising your kids, right, right, but you know, some people They don't know how to do it It's not it's not something that they're shown or given the example what it what it looks like to be married because they're not They're not raising those type of environments And so you look at positive male influence is something that I feel like it needs to be more of, you know Everybody has a voice but not everybody is is skilled nor qualified at that Point where you're able to give that advice because it depends on who's receiving that because you can you can hear Something from a homeless person and you you may not receive it because who are you to give me advice on how my life should be? And you're at your worst But even in the Bible says no mean a message will come through a peasant from a peasant One of my greatest lessons came from a homeless person's digging in the garbage can but you know me I was what? his Never devalue who you are and I tell that I tell that story often where He asked could he drive my car one day and I was like no but the the spirit convicted me like no let him dry your car You know when you have that spiritual connection you feel something you hear something You can't explain it But you know that was nothing but God and he said let him dry your car And everything that's in your pocket give it to him and and that was a life lesson When I got when he got finished drying it off I said what you think I owe you and he looked at me and he looked at the car and he said a hundred dollars And I'll say to myself like I mean I don't know what you feel like why do you think that drawing off my car Was worth the hundred dollars and but you know I remember what the word told me said give him everything that's in your pocket I remember Pulling out one bill at a time You know I mean the first two bills was like two fives and no I'm sorry the first four bills of four dollars and I handed it to him and I said is that enough he looked at He was like no and he kept his hand I said keep coming and every bill I pulled out You know me it was a five or ten or twenty. He just said keep coming He did not say thank you and go about his business, but I pulled out everything in my pocket He asked for a hundred dollars. It was ninety four dollars. He ended up with I didn't remember what I had in my pocket But I knew I had money. That's why the spirit said one thing, but the body the flesh The flesh was like no But the spirit said nah give him everything and um, but you say thank you he said thank you But I told him thank you That's the thing like God would test you God would put put you up to listen He's not gonna test you if he know that you can't you know me pass the test We don't pass the test because we rely on our own spiritual mind not all I mean our own Well our own mental and how we feel it from a spiritual standpoint and so when I told him I needed that more than you think you needed that money Because as a speaker as a contractor as a coach As a as a construct I mean contractor, you know, we get contracts we get bids and sometimes we want that bid so bad We willing to reduce our prices to the point to where I just want that money because I need that money But not realizing listen never devalue your worth He stood on what he felt what his worth was and he got it You know me cuz again, I could have given four dollars He could have gone about his business, but he ended up he knew what he said his worth was and he got But that day I end up selling like 300 over 300 something books a school order like almost 400 books that even right back It came I mean come on It was like almost four grand that they end up spending with me and I was obedient to God and gave $94, so you know, I mean and again just staying true to who you are There's been so many opportunities for me to to mess up this blessing And that's what a lot of people a lot of people don't realize the devil know how to bless you too Because we lack patience We don't want to go through the storm We just want to we just want to endure it go through until we could take just enough But God said I need you to stand and so we have to understand when God tell us something It's on his time not our time the devil know how to bless you too. Wow when you look at all I remember back I say some years back, you know when Eric Thomas first came on the scene less brown a lot of those guys start getting real traction, you know like like When you look at those guys today like Eric Thomas and him What do you see in in that whole movement with with motivational speech? Is that that that is it is it genuine? Is it organic? Is it just for the money? What are these guys doing it for now man? Is it is it is it doing anything to change things? Come on E That's a great question because you know, I don't follow Eric Thomas. I don't follow less brand I know who the individuals are they've paid the way they done some great things I remember saying this in Atlanta, maybe a year ago at a mastermind that I was a speaker at This industry is watered down just like podcasting You have to find your lane and make it yours and be authentic Everybody think they're speaker. We've coached so many people We've put so many people in our classes and I've been educating people like you may not be a speaker But the thing with people is that you know many people are watching so many people and thinking they can do it Just like them God has created us to be different. He has created all of us Equal in in in a sense spiritually, but we're all different I'm different. So I don't I don't I mean matter of fact when I first heard about ET I was late with it. I was like 2017 18 18 when I heard about it Eric Thomas and somebody shared a video say hey man You I thought this was you. I'm like, who was that when you think about it? He came in the game He say he was homeless. Yeah, he was he was homeless He couldn't didn't know how to do his studies. I think he went to college or something like that but just just Just Hannah gave his backstory and I think that was impactful in the way He spoke touched a lot of people lives at that time, you know I remember one of the most famous speeches he had when he would talk about 50 sin And he would talk about I think it was Beyoncé in it as well And it was just something that was phenomenal about about its tonality and its delivery You know what I mean? So and at the end of the day I mean, what is this if we if we're helping to change people lives is one thing Who's life for you changing and what change are you bringing? Right?  Right, and then you end up graduating and going to the big. Yeah, the big prisons, right? Mm-hmm. So, you know, this is the stuff that and then God changed your life at what age did he change your life 20? 2425 he was 25. I was in federal prison when I gave my life to Christ. Wow. Yeah, I was 20 24 25 years old And and that's the thing, you know, we all have a story And your story is meant for somebody else to to overcome to Endure whatever they're enduring and just having hope, you know And that's the thing that I feel like what God gave me the second chance because of things that I experienced It's gonna be the very thing that's gonna break the break that stronghold and in those generational curses and those behavior patterns in So many young men who's gone through certain things that you experience and so I was 25 and you know at that age You know, I just signed a 10 year plea And I knew I was coming towards the end of my My bid at the time and I'm trying to figure out. Okay, I gotta leave out change I can't go out the same way I came in and so that was the very thing that I had to realize What are you gonna change about you? You have you have to change you if you don't change you then nothing changes and everything remains the same The only thing changes your appearance, that's it But the inner person is still the same and so I I had to ask myself. What can I do to change me? I read books and you know, I got in certain classes to better me But one thing I had a struggle with getting into was the Bible I read so many books, but I would never read the Bible to save my life And so how I built that that courage to actually one day say, you know what? Let me try God. It was something that a lot of brothers in prison saw in me There's a lot of great brothers in prison and and I always tell people I've never seen nothing negative about prison Nothing at all Yes, yes things go on in prison But if you know how to go in mind your business and do your time, you know I mean and focus on what she needed focus on with you is stay out of the other stuff You'd be a height. How long was you in federal prison? I was in federal prison six six years Yep, six and when you first went to federal prison you walk in Did you do you already have been like like in? County, right County you had already been into some juvenile detention centers, right? A lot of them right a long time You so you was like like I said you graduated into prison federal prison. What was your case again? Assault with the deadly weapon and possession of cocaine. Okay, so you get there the first day What is the experience like for you ready to get it over with? This was you had a six-year sentence. Yeah, I've already signed my tenure, please Okay, yeah, and so you know my whole thing was I've spent my whole entire life in Situations like this But I've never been this far away. I was in Kentucky And so being in a place where it was almost 3,000 brothers from all different places, California Atlanta, Texas, you know, everywhere you could think of that was there a little a little piece of uncertain like okay What's next like how do I maneuver and you know, you gotta you have to understand that you know One of the things that that separates so many people are involved in these these streets doing the things They're not built for that life You know me I tell people a lot of people listen on on on camera You look like one thing but when you and I'm sure you probably have dealt with this With a lot of people you spoke with on one-on-one when the cameras go off So she made you look like this But when I talk to that man or when I talk to that young lady you get a whole different person And so that's what you see a lot man a lot of people honestly some people are really good people You just made a dumb choice like you literally allow Four minutes five minutes six minutes of your time in your life that just cost you 17 to 20 years You're talking about even with me I was facing 35 years of life at 19 and they drop some charges and I plead out to 10 years That was literally that act took me literally less than one minute And here it is I don't sign my life way for years for a decision and again I wasn't a bad kid anybody who've ever met me now You wouldn't have never thought that the things that I was doing that I was doing Because a lot of things that I was doing you didn't see it you heard about stuff happening But you didn't know who was one doing it I was that person and so you know that's the thing I was a good kid Honestly, I was a good kid, but I was just I was raised and exposed to it and Cultivated into the wrong situations.  So I'm in this environment. This is all we see. This is all we know We know how to survive and that's by any means necessary But see the things that people are talking about now. They're talking about people lifestyle that they don't live They don't have to experience, but they heard about it They seen about it then when you get around people who are involved in that real street life and you get caught up Now you see here facing 20 years and you came from a good family Let me ask you this you got guys that go in there. We just had Rallo. He just got out a rapper And when he first come out, you know, he make of course now everything's about when you get out It was as a rapper. Yeah, they look at you and if you don't come out a certain way You're not hot. They're figuring out ways to be exciting there They'll say what I think Rallo said something about he could never do work with CMG after, you know, Dolph Yeah, right Then you got a honeycomb brazen He just got out and he went in on different people Jay Prince or what not then I don't know if they straighten it out But they're doing things that right gives you like a it joked the algorithm. Yeah It's something to where they'll say this or say that or do this or do that and boom, you know It gets a reaction. What do you think about that?  I'm still that guy and you know and nothing changes And so when you come back out The same person that you went in then you didn't learn your lesson Then we have to stop feeling sorry for people We have to stop saying free certain people and allow them sit in there and get some time to think and know I just had this question asked me a couple days ago Because we just had a young man 14 years old and Charlotte There's a young person getting killed and shot at every single dance. Charlotte, North Carolina a 14-year-old He's got killed for three days ago by 19 year old Oh, and so when when people ask me who's somebody who's actually in the community Who's actually trying to change the mindset of our young men who's actually trying to position them to be better men and fathers and in community Leaders and change the trajectory It's a slap in the face to see people like honeycomb brazen who who grandmother I believe and grandfather who was killed because of the behaviors only for him to come out and start in that same You know me a conversation you should have left him in there He shouldn't have never been released.  They're saying to the system Ain't nothing you can do to break me But the prison system also saying when you come in here everything is still like it's the same when it was on the streets So how are people learning a lesson if they're doing the things that they're doing you got a Slim thug right now. He's in a situation what he's in we have to stop feeling sorry for the ignorance What's them talking not slim though young thug young thug yeah, yeah, yeah young thug You know when you got we have to stop feeling sorry My mom once said and I've said it's all the time my mom used to say I feel at peace and I can sleep When I knew you was incarcerated I rather I rather you can be able to come see me behind a glass Wearing a all-brown suit then you come into a graveyard Happen to speak to some dirt in a stone or wear a t-shirt We have to stop feeling sorry for these people who was actually contributing contributing that toxinous and That that that that that poison they that that's what they're doing So again when Rallo listen the next I would say if God to live you out of one thing The next time it's gonna be ten times worse. You may not make it to see prison There's some people that you did rub the wrong way before you left You know I mean so they're gonna listen to you you and here's the thing to answer your question People should want to change. I Didn't want to come home from prison and go back to the lifestyle. I once lived I Didn't want to be in that type of environment. I didn't want to be around those type of people What will I receive coming home to people who glorify me being free? But not giving me another Alternative Another avenue what lessons and what are we teaching our younger people?  What are we teaching our kids to become? You know me at the same time like we say when God when God changes you You have to realize he don't change we change because we get the opportunity to like in the platforms I have so many opportunities to be in on the stage and in the same environment of so many great people I'm not choosing viral. I'm choosing impact now. I'm not saying these platforms can't make an impact But how I choose to use my gift. I'm very careful with that So you can't put me Alongside of somebody saying they're youth advocate and I'm seeing you smoking weed your drink You're turning up.  They're seeing too many people on an everyday basis like that So when you see people that comes into these schools You saying what you used to do, but you're still a part of what you say you used to do. No They could see that person any day in the community. They need to hear and see it from somebody. Okay. That's different That's different. Let me ask you another question. D1 is a guy that comes on my show I don't know. I know you're talking for Louisiana D1 comes on the show and D1 was here and then he talked about Rick Ross Saying that God forgives and I don't on this album that he had done he spoke of that here But then he left he went on sway and he called out Meek meals for having some, you know shoes that said, you know acting as if it was reformed, you know driven but then getting on his music and Contradicting the the the things that he were portraying to be in the community, right? Then he also you had you had Jim Jones that was Got an honorable mention right and like I say Rick Ross Jim Jones and Meek meals were the guys that were were pretty much in an uproar and they came back and rebutted what he had said Where do you lie when it comes down to that? I didn't see I didn't see no lying what he was saying I see nothing but truth and I think that's what a lot of people they failed to realize is that people now are They're used to a lie they have accepted the lie and And they and they shy away from the truth because the truth supposed to hurt the truth supposed to hurt if I tell you about you It don't supposed to make you feel good So what you look at the Rick Ross to the Jim Jones is who are responding to? D1 because of out of offense and In what he's saying is not a lie. Well some say that in these communities They are doing things to make a difference bro. Listen, I'm gonna tell you like this. You can't you can't tell me Here it is.  That's making a difference No, you create more of an issue than a solution And so that's the problem just because you can go Jim Jones say hey, I pass out turkeys all the time You you you can get people like these are organization that give out thousands of turkeys That's not nothing to give out thousands of turkeys. That's like people saying hey We feed the homeless every single day. You're not you're not solving a problem You just giving them fuel in their stomach to go down to the next corner and hold up a sign Can I give you a job opportunity? Can I help you with XYZ if it's economic economic development if it's helping you with your credit? If it's helping your family get out of financial situations like you got to do more and say here go a pair of shoes That I don't wear no more Here go a jacket that costs four hundred dollars to you you like that's the world But honestly you just gave somebody $1,400 jacket And yet these people don't know nothing about financial literacy So we know as a black community how to spend but not how to save We know how to we know how to continue to hurt, but we don't know how to heal But in this music, we're constantly pushing hurt pain trauma, but no one is taught deep talking about healing Deep talking about bringing value to the community and to our youth Yes, I don't care how much you think you can give to a school There's a lot of people who gave to our organization back home in Charlotte and these are people who probably listen They're not on the right side of the track But we're gonna take that money and we're gonna do the right thing with it But if you is even talks in the Bible when you talk about I know I don't care I don't know where it is But when you talk about giving a person who have a lot to give it means nothing But a person have very little give it means everything I don't know where that is in the Bible, but it's in the Bible someone it talks about a woman that had gave two mites Yeah, and then it talks about the Pharisees who gave from their abundance. Come on And so when you look at our like archivist Armstrong who's giving With very little Creating programs. I'm in the schools all week Every day. I'm in high schools in alternative schools and we're not going in a talk Providing solution-based programs that's given in and as teaching and that's exposing it's proven fact Look up step up to leadership dot com s utl nc.org go to our social media page Google me you're gonna see a lot like you'll probably see something this week and we just have other opportunities We're partnering with banks other big organizations my wife would tell you we just got awarded $50,000 in grant money. You don't see me in the club smoking weed You don't see me walk around here sagging You don't see me on the corner selling dope or smoking dope or talking with no, you don't see that I am trying to pull out so I can expose you to so when you go back to your reality I wanted to hurt. I don't want it to feel good. I don't want you to be comfortable I want you to look at your situation realize I'm gonna get up out of this But if I go to you with all the gold change and all the diamonds and and I go to my social media page And I'm always showing the lavish light then what I'm teaching you So it's nothing what these guys are really saying and doing that's helping the black community nor the youth So what do you want to say it was truth? Wow? It was truth Well, I wanted to ask you another thing, you know being that you was abused as a young man Going through being sexually abused. Yeah To see what is going on with P. Diddy and Cassie Yeah, and just that whole situation where women are coming back now years later Excuse me and and they're and they're and they're coming back and they're saying hey, man You know this happened to me To these prestigious people that you know, there's two or three things. I'm thinking as I talk about this like What is the what do you see from that? Like is this something that is this? Justifiable is this a game? What if what are we dealing with here because I'm just looking at How it's it's a trend like like for people To come now come forward. They made it a thing to where even in New York where there's a law pretty much cocooned the situation and said you can come now and it by this time I think was November the 24th on it. Yeah, you can't come no more Yeah, like what is this a really is this is this the harsh reality? We live in today where people are capping off people's frustration whether if there was abuse then that's a Bad thing and if there wasn't abuse then this is a game. That's being right. What are we dealing with well money? Well, that's what we're dealing with it is a money grab And everyday life. This is not even the African American. This is not just blacks. This is life There's a young girl right now that's 15 16 years old sleeping with an older man That's been going on ever since I can remember You know, we've seen that a lot in our community is growing up You know mean little kiki was in the in the van with mr.    That's been going on This is all about money if our Kelly wasn't our Kelly Nothing would have been brought up if Bill Cosby wasn't Bill Cosby Nothing would have been brought up if if if P. Diddy wasn't P. Diddy. Nothing would be brought up The fact that these people even not just black you're talking about the wine steam What was the other yeah, all of these people got people above them that's been doing them These people been exposed to it, you know And when you look at like even the molestations that I had to deal with When I was seven years old I was seven years old. I was molested every single night by a woman Every single night, you know, I mean I was fond of the way a couple times by a different man But those were situations when I was like six seven eight years old and I'm in and out these crack houses with my mom Why she getting high?  There's somebody right now. That's probably we're gonna watch this interview That's gonna be like man. I used to get fond of it by my uncle You know, I mean there's people right now that that used to get molested every single day by our friends down the street Out of fear, you're not gonna say nothing this stuff been going on right now What we were witnessing honestly is a money grab money grab. It's a money grab now all it takes is one person That's all it takes one person to step out and be bold to talk about it Regardless if it's a money grab or not it takes one person To cause the table to shape for other people's like, you know what? I'm gonna come from up under that table You know what I want to confess to it was done to me too. Honestly I beg people come forth Because the fact of the matter is holding on to these type of experiences only causes more trauma It causes more pain and hurt That's why most families can't even get together to today because there's some things that's done happen within that family That can't everybody get around each other like that's been going on but when you look at like some of the stuff like Aaron Hall They He said he come in behind everybody and oh, you know and he he basically Speaking out about the fact of those nights wouldn't be it did he them got to see him do his thing like he Was letting everybody know that hey man, you know, I guess it done, you know I'm not here. I really they know I got the big boy coming in the big boy package. I'm by the jump You know like like these are things that prove that there was some things going on when you listen To the conversation or was there are these guys younger too? You got think about the age span to these guys take it they're talking 20 some years ago Camera and just came forward and talked about him doing something different girls. Yeah, and then he said but I was young, you know There's a thin line. We got the media base, right? We got we got this social media We got the internet. Yeah, and and basically people are saying things and people are misconstruing some of these messages and Taking them and using them to try to Incriminate people bro, right? Well, here's the thing, you know, um, you know when you're when you're What are you? What are you coming out about? What are you using that information for? What awareness? Are you trying to bring forth? And you know and that's the thing that I honestly truly believe that you know when you look at the cameras, bro I was having sex again. I was molested every single night, right? When you look at the fact that I started having fully sex, I was 11 and 12 years old And so these these are the type of things, you know, and we was having sex, you know, I was 17 18 Having sex with 30 some year old women. So, you know on both spectrum. Just not just men with girls There's women out there who actually do it has been doing it, but no one is talking about it you know, that's where I feel like there is is is It's not a fair playing ground a woman can a woman can look at a little boy right now If you walked your son in a grown woman because oh my god He is so handsome.   It's been accepted. It's been pushed out there and now we're living in the times now It's just even worse because you got the sexy reds. Whoa That's a whole nothing. You got the Cardi B's you got the Megan the stallions you got all the suckies You got all of these women's pushing this this propaganda and it's this theory on young girls On what you need to look like to be beautiful what you need to sound like to be accepted What you need to act like to be a boss and It's just like and I'm a father of four daughters I got all girls and I'm seeing her looking at from a different perspective.  That's young boys. Shouldn't have been given that that authority Bob off. Listen, whatever you say you are I respect that I might have to love you for that But I'm not getting behind you and pushing this And so that's the thing that we have to understand as a as a as a community as Parents and as a as an influence how much power we really have Wow dope interview man. Love what you're saying. You had a lot of great valid points Real quick with it to you you you gifted when it come down No, you know I'm saying there's power in the tongue. Come on man. Yeah, Paul's You know Yeah Listen and let me tell you something about that I have an organization where we met to a hundreds of boy hundred boys a year and a lot of our young men's are from like 13 On up to yeah, you have to be careful what you say. We play basketball a lot I'm like, I somebody go get the ball. Come on. Mr. Armstrong pause. I'm like, come on Can you say anything now without it being a pause? It adds some humor to it. You know, but absolutely man There is power in the tongues and I always tell people you have a choice You either can speak life or you can speak death choose what you choose to speak from out of what the mouth God gave you and so I honestly choose to speak life, but I'll not just choose to speak life I show you through my examples how I walk it. That's the problem people words is not matching their walk That's again what D1 was saying your your walk what you saying ain't matching the words you saying You have to understand that your words now really don't mean nothing We grew up where it say hey do as I say not as I do.  Wow, man. Thank you for coming on the show man Let's talk about where this organization is again. How can people get all this and it is step up to leadership It's in Charlotte, North Carolina, and it's also in Cabaret, North Carolina We've been in four different counties probably over 12 different high schools and middle schools Community workshops and power sessions summer camps Educational measures we're doing a lot of great work, but Charlotte, North Carolina is where we at man People y'all been asking for it. We got him here I'll keep his arm strong back in the building with a motivational speech for you. He has definitely Came and showed out all the way here from by way of North Carolina And the guy's dope man and God sent him to us early on and here he is still with us today, man We thank God for him Man, thank you for coming on show. We love no man. I love y'all and I appreciate that man I appreciate you saying always you're welcome Man this show and then you ain't getting too big bro that you ain't humble enough say listen mm-hmm Platform is still available for people that that's the way it gotta be man I mean like I said the ones who God put in our life We we understood the assignment. Yeah, and that's what we're here for right, right? Thank you so much, man Hey, man, guess what mr. Mako? Wow much this time Arquivus took it and he ran with it. Yeah, we gave him the ball come on man with it Come on. I don't like them cowboys going to do That's why I'm in Dallas baby Listen, I'm gonna be in that stadium tomorrow.  I can't wait my god Check it man. It's been another great segment of boss talk one-on-one where the boss is taught and we out


Can everyone hear me okay? Perfect. So just to help me with the people in the room. Who in the room here is from a research background, if you could show your hands please. What about from a ag tech company? And what about from a farm manager owner, producer? What a great mix. So thank you for your time. As I said, I'm head of technical service for Elders. I've been lucky enough that I've been in agriculture now in agribusiness specifically for 24 years. I've just about to start my 19th year in Elders, so I've had a reasonable stint. But my background is agronomy. So I've spent nine years as an agronomist based out of Elders Murray Breeds, but I was an agronomist across the Folurea Peninsia, KI, Upper South East and South Australian Malley. In that time, from a, I suppose, development point of view and adoption of technology, for me the real take home was no-till farming. I mean, what no-till has delivered to Australian and South Australian producers is quite astonishing. And we've talked about practice change and adoption. I think we can learn a lot from that. Right across the whole value chain, it was a united front. Everyone got involved in making no-till work. And today, I would suggest from a broad acre perspective, most producers adopted no-till. Which, if you think about that, it's had an impact both from an environmental point of view, from a social point of view and from a financial point of view across that whole value chain. And for me, when we talk about ag tech and adoption, that's where the key wins will be for us and everyone that's involved in ag tech. So when we talk about, I'm going to really focus my presentation around obviously making sense of remote sensing and Maura Smith will come up shortly and talk about what we've been working on. For me, from a true benefit point of view, when we talk about producers and working with farmers across Australia, there is three key benefits that we need to focus on. So these are the things that prioritise what we're going to do. It has to save time. We have to have efficiencies and not just efficiencies in labour, but efficiencies across our whole businesses. When we're talking about we need to improve yield and we need to improve dollars, so actual profit. So if we can tick all those boxes, that will make sense of what we're doing. My message to ag tech companies in the room is really understand your value proposition and that's the value proposition of all the stakeholders involved and know how you're going to go to market. Too often in my position, in my role, I see technology coming into the market that clearly hasn't been tested and hasn't been, I suppose, proven to the farmer with a true value proposition. This is something that we need to work on, we need to work on hard. Must-haves. It has to be a differentiated offer, so it can't be just a me too. It also has to be commercial reality. It has to be affordable. It has to make sense. It can't be something that is too expensive and there's no return on investment. And it must be a sustainable pathway to market. Quite often we see ag tech introduced to the farming system, but it actually hasn't got any backup support and it actually hasn't been tested. So it's really critical we get this right. So moving on from that, as we know on a big scale of things, consumer demands are changing. We now have an environment which people are demanding a safer and healthier option when they buy in their produce. Socially we have a society wanting to make sure that we are sustainable in our farming practices. We need to be visible, demonstrating a sustainable farming practice. Australia is seen as a safer and healthier option for producing food, but we need to be more visible around this. These changes, why they are causing some challenges for many, they are also causing opportunities as well. Ag tech and remote sensing is and has the potential to make farmers' lives easier, better and more profitable. So the reality today for me, agriculture technology that increases farm production and efficiency has gained traction in the last few years. Reduction in costs and making things more affordable. For example, satellite imagery. Once upon a time, this was only affordable to the military. Now it's technology and you'll see a lot of that today. We are using to enable these efficiencies in farming practices we're looking for. Farmers have greater access to market data than they ever have before. Our research tells us that most farmers are investing in specialty services and advice. Greater than $100 million across Australia is invested into consultancy. Farmer abilities to understand more around their farming system has meant they are less reliant on suppliers for information around crop production and infield support. So for me in my role, the role of an agronomy is changing. Senses and automation is reducing costs and improving efficiency. I keep coming back to the true benefit, time, time, time. So agronomist consultants will be doing less walking, more talking. We will be moving from precision to decision agriculture. I'd like to introduce Moira Smith from DCAP. Put this down a bit so you can see me. Thanks, Graham. Yeah, welcome, everybody. It's fantastic to see so many people here wanting to hear about what we're talking about remote sensing. So my background, just briefly. I'm an engineer. I've worked for over 20 years on remote sensing, but mainly for the defense industry. So national security and defense is my background. I know remote sensing works. We've seen it do all sorts of amazing things. Taking it from defense and security and knowing that sensors have become cheaper. As processing has become affordable as well. As handheld devices and mobility allows you to take this data and do something useful with it. We've set ourselves up myself and two other co-founders to bring this technology into Australia and focus on the ag sector. So we've partnered with Elders. We're delighted to be Elders' remote sensing partner. And it's all about us working closely to bring the benefits of what we know what we can squeeze out of sensors to make a difference to you folks with the deep expertise and right reach of Elders. So the focus today is really to show you some examples of how it's being used. How can you use remote sensing? Is it going to save you money, time and so on? So that's what I'll get to. And just briefly, I thought I keep using this term remote sensing. What does it actually mean? What do I mean by remote sensing? So if I just click, hopefully this will work. There's a definition for you from the dictionary, but effectively it's any sensor that is not physically connected to whatever it's measuring. So for you guys you'll be very familiar with cameras, you may be using drones, you'll use satellite data, that's a remote sensing method, but also I'm sure a lot of you are familiar with them, weather stations or maybe IOT devices and so on. So we like to take all that information or as much of that as possible, or tailor the right pieces of data to answer the problems that matter to agriculture. And that can be agronomists, that can be growers, that can be large producers. So that hopefully sets the scene when I refer to remote sensing. What can it do? Well, how many of you here use remote sensing, use sensors, hopefully vast majority? Who thinks, does it bring benefit? Do you think it's bringing value in your businesses? Okay, so that's good, there's a few, thank goodness. But there's so much talk, there's so much hype about using sensor data, and you get a pretty picture. And with people say, so what? What do I do with this? What's it telling me? And that's really the important thing. So yes, there's lots of things that remote sensing can do, but what we're trying to show you today is a little sample of some real things where it's made a difference. And do please come and talk to us afterwards. We'll be delighted to tell you more. So yes, we detect, we classify, we can track production, we can track performance, we can predict yield, whole range of things that remote sensing offers. And that's sometimes satellite, sometimes it's with aircraft data, sometimes it's a whole mixture of IoT devices. But it's letting you make decisions and action the data. Why does it matter? Well, I think I've already alluded to that, and we spent a lot of time, I've been delighted to go right across Australia and talk to as many farmers and producers as possible to figure out how we can be relevant to you. And it's really about giving you benefits, tangible benefits. There's so many providers coming out saying, well, you know, can we eat a little bit for your profit, please? Here's another few hundred dollars. What's that going to return to you? Why are you going to invest in this technology? You have to see a good return on your business. That's either an efficiency, your time saving, or it's actually a bottom line benefit. And we are utterly focused on delivering that. So why adopt remote sensing? Other than to gain all those benefits, but you've got to get some belief that those are going to happen, and we'll show you some examples later. But as I say, the challenge for us is very much delivering that value to your businesses. I'm going to hand over back to Graham to talk a little more how you navigate this massive landscape. You might wonder what this image is and why I'm showing it to you, but I thought it was so relevant. This is a snapshot last year of AgTech businesses operating in Australia and the kinds of things that are available to you. It's just the plethora out there. And so hopefully Graham can talk a little bit more. Yeah. Thanks Mori. Just conscious of time, we will keep moving quite quickly because I think it's important to show you some examples of what we've been working on. But our challenge today in our partnership with DCAP and remote sensing in general was how do we make sense of the information? There's two parts of that. I want to talk about the dollars, that sense, but also actually understanding the information. So from a company point of view, using our advisors, it's that journey of training people and having them understand the data. When talking AgTech in Australia, I quite often hear people talking around how farmers aren't good at adopting AgTech. That's absolute rubbish. They are really good at adopting AgTech as long as it has a true return on investment. It's also become very obvious to me that producers are sick of paying subscriptions. I was lucky enough to attend a Vogue last week and that was very clear feedback that we were receiving.  Everything in my opinion, our role in Elders and our partnerships that we have with various people that you can hear from today, is actually helping them validate things before they go to market. So they are tested and we can go in there with confidence knowing that they're actually going to work. So for me the answer is very simple. When it comes to AgTech, it needed to be driven by our advisors. We didn't want to just put technology in the hands of producers alone. We had to be there to support it along the way. That's my key message when it comes to the partnerships and why it's really, really important. So why AgIntel? To get more specifically into the program that we use for our agronomy team, it does solve problems faster. It's simply, for me, it was the most affordable and quality remote sensing program that I'd seen today. Having a partner that strategically works with Elders alone also helped us be more coordinated in our approach. Now to get on to more of the examples. Okay, I'll do my best. So I've split this into showing some benefits, some examples on Hort and Pastures and then on to cropping as well. So bear with me as I go through these if it's not your sector. Okay, there's a lot of information in this slide. Just so I can show you some examples and the benefits. If we look at the image in the top right and you'll say, here we go, here's another pretty picture. And there's a whole bunch of colors in this image. And you've got a scale in the right hand side. This is, I said, this is almond trees, almonds growing that we were monitoring. Why was this important? Why did it make a difference to the grower? They started to drive their irrigation using the information that we were able to provide them. This is 10 meter resolution data. You'll see a lot of 10 meter resolution data today. People might say, well, that's because that's free data. Well, that data provides an awful lot of insights and information in it. And as you go to higher resolution imagery, you get wonderful clearer pictures, but you generally get less information in the sensor. We can combine them all. But anyway, on this particular block in almonds, people say, well, is 10 meters any good for a tree crop? Yes, it is. It's been proven out and it's made a difference to these guys in their yields and their quality from this information. The bottom right picture is an example where some potato growers said, no, we really want to see this 30 centimeter resolution. That's about the best you can get from a satellite at the moment. Or, of course, you can go down to drones and get higher resolution as well. And again, value in helping the irrigation and the management and the quality of the spuds. For the viticulture folk, you'll see other folks here talking about the benefits of remote sensing in grapes. And again, you've got this trade-off of resolution versus information, and we combine the two. So we're getting an example here where we've worked with a soil moisture probe company, but we can work with any moisture probe that you have. And rather than giving a relative measure of the top soil moisture, we can give you absolute measures across your block of subsoil moisture, saving you a lot of money, one probe, and then we can cover your block for you. That's made a difference to vineyards. They found leaks they didn't know they had. Real tangible financial benefits. And the graph at the bottom shows how they drove one shiras block to be like another one. They were benchmarking with the Ag Intel tool, trying to drive quality. Couldn't quite understand why are we not achieving the soils the same? Why are we not achieving the same in the other block? So just some very quick examples of the kinds of things we touch in horticulture. Livestock. Again, number of examples. Probably had to go quite quickly. The one I want to concentrate on is feed on offer. We're aware that's such a critical measure, particularly now the drought, the lack of any feed anywhere. We can find it, and we can also give you the amount of it. And that's every three days or so over Australia. Finding water as well, that's incredibly important. So in this example yes it's a dam, but we can find the water, we can quantify it for you. And then sadly recently of course with the fires, with technology we can see through the clouds, we can find the fires, we can look at fire damage, we can look at the soil impact, all remotely. And work with producers and growers to try and get back to where they need to be as quickly as possible. And finally in cropping so many options to choose from in these examples, I picked out just a few. Top left, yield prediction. We've been working on this for years. As Graham says, validation is a huge part of what we do. When we were developing technology for the military, you know, lives depend on it. So you have to prove out what you're doing. And anything goes to market is proven here. So we can, across cereal crops, across wheat, this year for the first time we were delivering to our customers, two months ahead of harvest what the yield was going to be. And accurately. We've got examples up here, top right of crop growth stage. This happens to be cotton, but we can give you crop growth stage and a whole range of crops. Again driving benefits, helping you plan better. And the bottom, just out of interest, I haven't talked about diseases, I haven't talked about finding problems. That's a big thing that remote sensing can help you with. Down in the bottom we're looking at a financial benefit of being able to find frost damage on the cereal crop. And I don't have time to go into details, happy to discuss it with you. But with the benefit of this product, if the grower had had it he would have saved, he wouldn't have lost thousands of dollars just even in this one block. So he became an advocate when he saw this. So a real whirlwind set of examples, hopefully giving you belief that tangible benefits proven available right now to you. And with agronomic support. Okay, I think we're down to... Yeah, I'm really conscious. So I just wanted to finish there, like from my point of view we've got a great opportunity here in South Australian agriculture to promote sensing. But also, for me, these are the priorities. These are the changes that I'm really looking for, both land area and base sensors. Smart irrigation genomics, unmanned aerial vehicles, robotics is quite and farm management software. I think if we can collaborate across all these areas, we can really come up with some tangible benefits for our producers. Thank you.


I'm quite nervous. I normally don't get that nervous while speaking. I've done it a lot. But today I am a bit. So I'm going to talk to you a bit about my journey. I run an SCA agency in the UK. We won 16 awards in the last two years, including best large SCA agency. Three years running at the European Search Awards. Don't worry. It's not all going to be bragging. Rwy'n meddwl y gallwch yn ei ddrightio. Wrath yma, gan yma, rydw i'r grwp o OmnicoMedia, ein gwerthu ran ymgwrs pa bylch yn ymdill i gwerthu ac yn ymddill bod dyma ond y wneud angen. Mae'r ddechrau yn rhaid o'r llei. Ac ydych chi'n dda i gydig am ar黎. Rwy'n meddwl chyfodd, gallwch a chyn ar gyfer cyfnod, rydw i'r cyfrifio'r trofwy rolled pan yn rhaid. Rydyn i'r ymbrannu tynnu o'n credu'r cynllun learning,は Layer 9 meant to learn about learning that I would like to share with you, maybe preventing you from doing the same mistakes. We have a very unique way of measuring results, o'r anodd o'r anodd. A bydd yma yna yma, o'r anodd y 2014, bod nid yw'r anodd yn cael drefnogi i fy hunain. Ac rydych yn ysgrifennu gweld gwahanol.  Firff ymlaenau golwyddon yn digwydd ymweld yn gweld i'ch cyfros shipol, a oedd絵ud i'r Yn 14, rydyn ni wedi i'n ddych chi'n gumud o'r farch 전 o'r farch yn LAC from Maccuss gan gennych, yn gwerthu, da wedi'i gweithio gweithio gwellod年erau, gyda'r ddweud o FFB yn chyrgyntau, rydych yn ddod. Rydyn ni'n gweithio gwaith, roedd yna yn iddyn nhw'n gweithio gweithio, dda swrdd ar y gyrdd y 2012-14. Mae gennych yn siarad yn teimlo eich gwaith gyda'r ddweud o'r ddweud. Y cwmddio am y cyfnod, yw'r cyd-dweud yma, dyma'r cyllidau cyllidau cyd-dweud yma yma, yn ddigon o'r ddweud yma, so rydyn yn golygu'r digon o dyma ym mhyself. Rydyn ni'n ffordd o'r cyd-dweud yma, rwy'n meddwl y bwysig, rydyn ni'n meddwl yw'r meddwl yma, y ddweud y bwysig o'r meddwl yw'r meddwl yw'r meddwl yw'r meddwl yw'r meddwl yw'r meddwl, in this vertical like travel is as high as 48%, 44% in 2018. That is a lot of links being sold, yet a lot of you and a lot of the industry in general use blogger outreach as the main method of link development. That's really really risky. The reason that that is really risky isn't necessarily that whether you are paying for the link. Let me just break it down like this. If you buy a link from a blog, you know that that's risky. If you don't pay for it, but that same blog charges someone else from a link, it's just as risky. And also let me put it this way. You might not pay for the link, you might get a blog link, and then a month later this blog starts charging for links. That's then risky again. So if your main method of link development is reaching out to these blogs, that is actually really risky. Not saying that blogger outreach can't be useful in loads of other things like branding etc, but in terms of link development I think it's actually really fruitless and also really, really risky. So in January 2015 we totally changed our strategy. I had a huge content team and that's why I called it. Most of it was people writing content and then reaching out, doing blogger outreach was a big part of what we did as well. But I closed that content team down and started something completely different. I would like to share a stat with you. This is the US stat. So 50% of all website traffic in the US goes to only 74 websites. That's 50% of all traffic goes to only 74 websites. Websites like this. Now it differs from country to country, but there are a few of them that I guess are repeated all over and over again. You probably can guess what kind of sites they are. But the point here is that if you actually target bloggers and their smaller sites, you're not likely to get traffic. Again, this is where I think a lot of us are missing the big clue. Targeting the big sites is what you can do to snowball, to get more than just that one link. Also, those sites are more likely to be a really high authority and give you more for your efforts. So we started creating campaigns that disturbed more than just the links, that disturbed to get the traffic, the social share and so on. So now the campaigns that we do for link development regularly gets print coverage, it gets radio coverage, even gets TV coverage. I work also regularly to get shared by high profile organisations, like my proudest moment was when NASA shared the piece we did for British gas. And also high profile figures. That is a more sustainable strategy. If you create campaigns that disturb more than just the link itself, not for SEO, and this is what Google have been trying to tell us for years, try not to do SEO, try to do great content. And that seems like such a simple thing. And you're like, yeah, yeah, whatever. But it's so difficult. I'm going to show you a few examples just so you can see that it doesn't need to be that difficult. So this is a campaign we did for a client in the UK called Party Casino. And as you might know, working in SEO, it's really difficult to rank for gambling terms. So what I think is really important when you come up with campaigns and stuff for SEO is that the idea needs to be the important thing. Don't try to do loads of other things like trying to sell the brand or sell the product. It's about ideas. So this idea was basically trying to analyse Hollywood movies and actors to try to figure out which actor is the most bankable, which actors gives the highest return on investment, for example, which is linked to gambling because it's about, it is pretty much gambling making a movie. So it isn't closely linked, but I think it's good enough and it is content that in content silos belong to a site like this. So the most surprising answer for this, and this is why it worked so well, was that Emilio Estavas turns out to be the most bankable actor of all time. That's right, mighty ducks. And that angle really, really worked. In fact, this was the first time ever we got the New York Post with the follow link. In fact, we didn't only get New York Post a link on the website, but we got coverage in the print paper on page three with mention of the client. We also got Fast Company and E News. And this is maybe the most surprising one is that we got a load of TV coverage. E News had a 10 minute segment where they printed out our campaign reading out stuff about what they found surprising, et cetera. Now, if an SEO campaign got that kind of TV coverage and that kind of additional coverage, do you think Google will deem it as dodgy? No, it's just marketing, but it got the follow links. In fact, it got over 165 links and over 6 million views. And it's not a rocket science campaign. It's not so incredibly creative and new and whatever. Use what you already know what to do. You know how to find data. You know how to crawl. You know all these things already. It doesn't need to be difficult. I also think that a really useful strategy to do for creative campaigns when you work in SEO is collaboration. So we work with a client in the UK called Lens Store, which is a contact lenses online. And we wanted to do a campaign which was really ambitious. And it was creating an image of London that was in huge quality. And we also wanted to do it as a time lapse throughout the night. So basically seeing it throughout the night and being able to zoom in to incredible detail. Like you can see here. You can actually see the clock tower in the far distance and you can zoom in. But we didn't have the equipment and the ability to do this on our own and neither did Lens Store. So we teamed up with Nikon and asked them if they wanted to collaborate on this project and also supply the photography equipment and the photography because we didn't have that. And they said, yes, people are really willing to collaborate. You just need to ask them, how's it? We also created some additional stuff like behind the scenes video stuff and gifts for Twitter, which have worked amazingly well. But I think the real kind of key in these kind of campaigns is not giving up when it gets difficult. Like we had loads of notes for this campaign, for example, the most difficult thing wasn't getting Nikon on board or even getting the links or anything like that. It was where to take the photograph from because we needed somewhere in London that could see pretty much everywhere of London and we needed permission from that building to use it. And we had, at one point, we had permission from all these buildings, Oxford Tower, the Gherkin and Heron Tower. But it all fell apart for whatever reasons and it turned out that this project took much longer than we thought. But the important thing is not to give up. This campaign just launched a couple of months ago, so we're still outreaching it. So far it's had 111 links from really high authority sites, including CNN. CNN, I believe, has one of the highest, biggest Twitter profiles in the US and so far 350,000 views. And that has made a huge impact on this client's rankings. Another one is a tip again to make the campaigns better. For Go Compare, which is a comparison site in the UK, we created a campaign looking at Hot Wheels, those cars that you might have had as a kid. It's very 80s. And we looked at how valuable those cars are now. But we don't have the knowledge. We don't have the authority on this. But there's people that are experts in anything on the internet. And this guy knows everything. In fact, he's written books about these. So we contacted him and asked if he wanted to collaborate and he was more than happy to collaborate because he's passionate about Hot Wheels. And so he gave us loads of content, he gave us loads of quotes and made this one of the most successful campaigns that year. It was the end of last year. And it's had 398 links and over 2 million views. Again, it's not difficult. It's a very simple premise and a very simple campaign. But the trick here is to work with an expert, is to collaborate with someone, is about finding that data that's surprising because what journalists are struggling with today is that they usually have like 15 articles they need to write a day. They want content, they're screaming for content. They just don't want your shitty infographic or your article that you already written for them. They didn't become journalists so that you could write the articles for them. Okay, so these campaigns are cool, but does it increase rankings? So Lens Store, which I showed you with the London Skyline campaign, after 12 months and five campaigns and outreach, their main term, which is contact lenses, have gone up from position 12 to position 2. So, yes, it definitely works. Part of Casino, which obviously in gambling is very, very competitive, went from position 33 to position 10 on first page. And that was in four months because that campaign did extremely well. Go compare, we worked with for years. They're a very competitive industry and this is obviously a big site. So that has had a 10% increase in visibility year on year. So this kind of strategy definitely, definitely works. And I tell people all over it, like I speak at conferences all over Europe and I tell them exactly what I do and why I do it. But people still don't do it and it's really frustrating. You can all do this. We don't need to do crappy work. We can all put our minds to doing something bigger, something better, and it will be much more worth it. So I often get asked like, how do you do this? What is the secret? How do you get BBC to link to you? How do you get NASA to link to you? And most of the time people think it's the tools that we use, which I think is a bit ridiculous because it's a bit like thinking that you can build a house by holding a hammer. It's not going to build itself. And the secret to this is actually people. And that's the main thing I want to talk to you about because that is entirely what has made Verve the business it is today. So I've recently got a mentor and my mentor, Margaret Heffernan, did a TED Talk. So I'm going to try to summarise this TED Talk because I think is a great example. So a guy called William Muir, a biologist at Purdue University, definitely not pronounced that right. He studied chickens. He studied chickens because he wanted to study productivity. And with chickens it's really easy to study productivity because you just count the eggs. And he did an experiment where he wanted to figure out how you could get more productivity out of these chickens. So he found that chickens that laid loads of eggs, he thought, I'm going to divide them all into a flock of super chickens. Chickens that are all really productive. So he put them in one flock and then he put another flock with completely average chickens. This sounds so ridiculous. And he studied them for six generations. Pretty much left them alone but certainly for six generations. What he found at the end was really interesting because he obviously thought that the flock with the super chickens would be the ones that would have done the best. But the average flock, who was completely average, they had done pretty well. In fact, they had increased their productivity over time. But the super chickens, there were only three left of them. They had all pecked each other to death because they had only achieved their success by suppressing the productivity of the rest. And I think this is a typical kind of syndrome of any organisation where we think we just hire more talented people. If we hire talented people we will do better. It's a bit thinking like you have a football team or a soccer team full of strikers and you will get more goals. That doesn't work. You need to have midfielders and wingers to be able to pass the ball to you. In fact, the one thing that really makes an organisation successful isn't talent. It is teamwork. And that, I think, is a big part of how we become successful. And so I want to divide in a few sections like, number one, finding the right people. And I think a lot of people do this wrong, especially in our industry, because I think experience is kind of bullshit. Because if you think about it, in an industry like digital and an industry like SEO, it's not about what you knew last year or 10 years ago. It's about can you solve the problems with everything changes tomorrow? That is what is important.  Can they do SEO tomorrow? That's the main thing. So I think we need to think a little bit broader and we need to think a little bit more ahead. I also think that people, that we need to think more like SEOs do. The right people might not actually think to apply to your job. And that is because most people don't know what outreach accessibility is, or even what a link developer is. It might be the perfect person that can actually do that job amazingly well, but they would never identify with your job description. So what we do is we do what we always do. We will write lists of different versions of the same thing. So I tend to write different job ads with different titles for the exactly same job. And this has actually done me really well because a lot of the people that work at Verve applied for jobs that wasn't outreach or wasn't SEO, but was something more similar to what they were doing at that time. Because CVs are often a shortcut to missing talent. Because what is coming tomorrow is not what we've already been. And I think the most important thing to find in people is grit. Gris being a mix of passion and perseverance. I'm going to tell you a story about someone that works at Verve now. This guy, Andrew, he worked in a sports clinic, so like a back clinic in the town that Verve is. And I had done my back in. I had to go to this back clinic and he was the junior person that had to like hang out with me every time I was in this machine thing. And as I was talking to this guy I realised that he had so much else about him. Like he was a gamer and he was really interested in anything digital. But he's got into sports therapy because he was from a small town up north and that's what kind of everyone did. He didn't know that there was any other professions out there in digital that might have been exactly the right thing for him. So I started talking to him and realised that he would be really good at outreach, the way that he behaved, the way that he talked, the way that he thought really, really works for people that work really is the same as the people that are about team and outreach. So I asked him for his opinion on the campaign we were doing that was about gaming.  So he did. As he came to the office he looked around and said, what exactly is it that you guys do? So I started explaining about what we do and he asked so many questions and he asked questions that only people in SEO would ask, that curiosity. That's like, well how does that work? And then ask again, ask again. A couple of hours later he sent me an email saying, I really want to work a verb. I have no idea what it really is but I really think that I could learn really fast. In five months this guy outperformed pretty much everyone in the team. He had results that was over 167% above his target and he had never even worked in an office. How many more talented people like this are we missing every day because we are looking at experience. We are looking at what they've done before or we are creating job ads that doesn't actually get the people that would be good at the job. I also think that it's about finding people that are different to you. In fact I know a lot of people say you need to find people that are smarter than you. Sure, but I think it's more important to find people that are different because that's where you get the real kind of creativity that lies in different perspectives. So my head of operation she's like the yin to my yang. We do this behavioural profiling testing called a disk. It's similar to Myers-Briggs. I know that a lot of people think that that's only fluff but I think that this is really important tool to use. Not necessarily whether it's right or wrong but it's quite good to see a trend in how people work. So my head of operation is literally the opposite to me and that is exactly what I needed. I needed someone that was good at the things that I wasn't good at and this has significantly improved the way that I work and the way that the agency work because we have different strengths. So using things like these kind of behaviour profiling tools can be really useful. Not for saying no I can't hire you because you're not extrovert. In fact I'm not saying that at all but it's really good to see how people fit together by their way of thinking. Then developing people is something I'm very very passionate about and I think the most important part of a growing agency that needs to be pioneering, that need to think about new things all the time is actually lies in not being agreeable. A guy called Adam Grant did a TED talk and written several books about this and I'm going to use that although I've changed all the references to Star Wars references which totally makes sense. So you know we all know the people that are disagreeable in an organisation that are disagreeable and will argue for anything but what is important isn't whether people are agreeable or disagreeable it's about what the intent is, why are they disagreeing and you can all probably think of someone that is disagreeable that are takers that only wants to get something out of it themselves which is obviously Darth Vader and these are quite easily recognisable. You can also quite easily recognise people that are the agreeable givers like anyone want to be Jar Jar Binks? Oh he's so annoying and but it's harmless right and there will be loads of people like that in any organisation but the really scary people are the agreeable takers.  Thank God there's some Star Wars fun here but the really useful and important people to have in any organisation you need as many as these as possible are the disagreeable givers, the ones that are willing to disagree with you because they want to make it better. Obviously Yoda he will hit you with a stick but he will be for your own good and I really think that this is the most important part of growing and developing teams is teaching them how to disagree, how to ask questions. So I have a few things that I do some of them a little bit harsh and I do for this it's like encouraging people to ask questions like one of the things I do is sometimes when I hire loads of people at once and I'll put them in the room I will print out a piece of random articles maybe I think this one is about Native Americans from Wikipedia and I will ask them to read it and they will read the whole thing and at the bottom they said why the did you read this you didn't ask why you read it and this is a bit harsh I must admit but it does really shock them into start asking questions saying like why exactly do you want me to do this Lisa and I want people to question me too. Okay so you also need to show them the way I think this is also very under estimated so developing a comprehensive framework has made a huge difference so I know Ranna's talk about this loads doing things like single contributor and management track there's so many shit managers out there and that is because a lot of organisations hasn't got a way for people that aren't necessarily people people and managers to develop in their career so please make sure that you develop a track where people can still achieve even if they don't manage people and then make it very clear what they need to do in each step so I'm running out of time so I'm just going to carry on so I think the most impressive thing and most shocking thing that I've learned in the last five years has been what actually accountability is that you know that got thrown around all the time and I realised that the only thing that really develops accountability isn't developing accountability to whoever is at the top but it's trying to develop a kind of a bond and accountability through people that work alongside each other so I have a few things that I do a verb that really helps with this so anyone use Slack we have a Slack channel where we thank each other so this I've kind of stolen from a a I've stolen the idea from a tool but we have a Slack channel that basically is all about thanking each other for helping each other it could be the smallest little thing this has a huge impact I did one I've opened this channel did one time thanks someone and since then and I was like three years ago since then this has been going every day someone was thanking each other but the most interesting one and this one is the big one is that we have a thing called Love Week Love Week is basically you pick someone's name at the start of this week so it happens every quarter and you do something nice for this person every day for a week and it could be anything it could be like making them a cup of coffee it can make make them a playlist buy them a balloon but you have to do it in secret and we do this like everyone does something for someone and everyone receives something and we do this every day for a week and at the end of the week we reveal who our secret angel was etc and we've been doing this for three years and I was telling you at the start that we have this metric of being able to measure the the value of links and stuff that we use in our entire outreach team so I have done some data on this for the last couple of years and we have actually found that the only thing that increases performance is not pay rises or bonuses it is Love Week so doing something nice for someone and receiving and having that kindness between each other is the only thing that actually increases performance okay lastly so I think the real culture thing is when it grows organically this just started happening this year whereas someone at Verve came up with this idea of every time they got a link that was really high authority they would and they would give this little whale to that person and then this whale is passed to the next person that has got this really big link and it's based on Moby Deck apparently but this happens all the time and they get so excited being passed this tiny little thing and what I find really amazing about this is that I had nothing to do with this none of the managers had anything to do with this they just started it themselves and that I think is what culture really is when things happen organically so to wrap it up I just want to say that I think that the the main thing that you should do as managers as leaders and as SEOs is that you need to take care of people you need to take care of people around you and that is what then will take care of the results and that's a happy team that's all I got thank you


What's up guys? This is the befriending the bot. This is episode four. Thanks for all the feedback man It's really popping right now And I hope I'll give me getting all you guys better and mad and one thing about man 20 That's so tough is that the run game is strong It is strong and and I won't be the first one to tell you I had the best run defense because I feel like as soon as I feel like I have the best run defense They they kill me the next game I give up 200 yards rushing whether it's Eric Dickerson Chris Johnson that guy Bo Jackson I know there's a new Barry Sanders coming out soon That's probably gonna be the first running back with human joystick So for me having good run defense is Important if you're gonna win games man because there's nothing easier than running the ball So if you allow your opponent to run the ball, you're gonna be in trouble Like I said man get this video to 500 likes and we will drop the new video a set But this is just run defense and these are the super basics of run defense Anything else you want more elaborate things what plays to run what? What person of blitz what gaps to hit and then different things against different defenses man man turf calm that link is below But this is just the basics man It just just pretty much stopping to run one-on-one. It doesn't really matter what player against what offense you're playing against. This is just Simple things that maybe you guys aren't doing maybe you guys don't understand and we're gonna go to practice mode We have the Giants against the Eagles man. This is our matchup right here We're gonna have we're gonna have stretch stretches pretty much the biggest run run play and this is out of eye tight eye tight Is pretty much goal line both with one wide receiver It's been the most popular defense or offense and it's one I want to say it's one every single man tournament this year, you know now Honestly for me, I don't know which defense. I love the most against it Whether it's man coverage cover three cover four cover two right here. I'm just gonna show you guys the cover two Now there's a couple secrets we can do that. I like against the run on one back to shading I love shading underneath so hard flats.  I'm not telling you to put him all the way over here I'm just talking maybe one or two steps inside the receiver and that's on both sides, you know, and uh The number one rule for stopping to run or having good run defenses, it's numbers It's simply a numbers game this year There's more blockers than there are defenders your people will get blocked in the running back We'll have yards to run and that's pretty much the entire game this year because you guys know I mean once you're blocked in this game, you're pretty much blocked You're pretty much out of the play the sheds are not crazy against the run linebackers DB's they don't shed they get blocked Unless you have some run-stopping abilities, but it's tough to have those on every planet D-line. So For me, it's about numbers now what you have to identify When you're playing a running formation is which side is the short side? Which side is the why so which side is the strong side of the formation when I say strong side It means what side has more blockers now eye tight looks pretty symmetrical It's got two tight ends got two running backs But the strong side is the side with the Y receiver because essentially that's another blocker So that's up as a blocker. He's going to take out a defensive player Every blocker takes out a defensive player and it's your job as a defensive player to add a person to the box add a person to the numbers game because Obviously there's why receiver over here. So you're losing that battle. So I always always always try to use Or somebody on the weak side Whether it's so against this if I was in this 4-3 defense It would either be this linebacker, but more than likely I'd be on Rodney McLeod Because you have such a numbers this is not not a huge numbers disadvantage But one number is all that matters in this game of man 20 So this wide receiver over here is going to hurt hurts you your defense so much stop in the run That you have to add this guy Rodney McLeod to the run defense over here Now you got to let these guys do their thing and we'll see if we can stop this run out of here out of cover two out of 4-3 And we did not do the best job But I will tell you what do we get you got four or five yards Let's take a look at the replay here boys Brandon Graham got asked absolutely moved on the double team there. I Did put the corner to the inside but the corner still got blocked by that wide receiver Full back is out there as you see Malcolm Jenkins out there floating in his deep half Linebacker kind of got caught in the mix Middle linebacker got blocked and I actually made the play With my safe my with that that weak side safety came over made the tackle. So essentially he got what? four yards here That's what I mean about That having that short side safety being the one to make the play because your number advantage is bad over here And without that guy being there if you were on a linebacker and got blocked He's say Juan Barclays one-on-one with Malcolm Jenkins if he misses that tackle is prior to the end zone But let me show you one more thing that people do a lot against the run same thing We can even maybe move this guy in a little bit more What people do and it's and we used to be able to do this man up to safety's but they made that they made For some reason that doesn't work as well anymore people put the safety's in a in a spy But this is like a last Resort because I really never liked doing that But against I tight it can work because I can cover if it is a pass I can actually cover that wide receiver But I'll show you the difference between the deep blue when he's in a spy and when he's in a safety Up there we go my corner made to play that time That's what I mean about I don't know if Jalen Mills just shed him That's why I do like cover two against to run the corners and Jalen Mills just absolutely blurred the wide receiver Jalen Mills Actually, that's why I like cover two your corners are almost blitzers and that's why I like shading down They play the run really aggressive and cover two and when you have your corner setting the edge It makes the job easier for all the linebackers You know and at the end of the day if Because I put Malcolm Jenkins in that spy at the end of the day if the wire receiver see out of wire receiver If the wire receiver got blocked right and say say that's Kittle or Lane Johnson The wire receiver gets or the corner gets blocked and he's held up right there We have Malcolm Jenkins right there to come down and it and if that 74 blocks Malcolm Jenkins Look where my user defender is right there boom So it's all about numbers getting your numbers down there. We'll do the same thing. We'll press Press shade. Let's move this guy in a little bit We're gonna spy Malcolm Jenkins. We're gonna go ahead and we're gonna take the weak side. There's short side safety boom Just different things man and it act cuz essentially when I tell you that this deep blue this cover to the blue He's really not part of the numbers that makes sense, but when I put him in a spy Look how he plays Absolute maniac, but once again Jalen Mills is just this is what he does in real life Jalen Mills is shedding him and there there's Malcolm Jenkins It actually gets blocked by the wire receiver But let's do this because I feel like Jalen Mills is killing this guy so bad. I gotta get a different look out here But that's essentially why I like cover two. We'll keep Jalen Mills there But over here we're gonna put we gotta put somebody out here. You know these Do you know these muck guys are not out here with? They're out here with we'll give me a tight end Kevin Smith. They're out here with this guy Stretch again Same thing got a tight end out there Malcolm Jenkins put him in a spy. Boom. Now, obviously I'm tilting the defense hard to the right because that's the strong side He has an extra blocker there You know Boom Rodney McLeod's right there now all the blockers got taken up right there because Jalen Mills did not shed Jalen Mills did not shed right there He got blocked by that by that kiddo or whatever they'll have out there get blocked But you see how Malcolm Jenkins scrapes in that spy he really takes over and takes out the Or takes the running back or takes the full back and really goes right after the running back And at the end of the day, there's Nigel Bradham as well if I don't clean it up But that's it essentially this video is telling you the importance of being on the back side safety Uh the weak side safety now Obviously, I don't know if I can flip this run without another controller But the whole point of this is you know, just making sure you're on this guy Because if you're say even if I put say I put McLeod in a spy and I use her this side with Jenkins Right, let's see the difference Boom I got blocked Just not not there Rodney McLeod the middle linebacker was there though I like I kind of like how the middle linebacker is playing in the mid read But just a little bit different, you know I don't want to be the first guy and I kind of want to be the cleanup guy I'm liking this mid read, you know, I'm liking how he plays how he scrapes Um, but like I said if if you don't want to be blocked That's the key and because you're on because if you're on a strong side You're definitely going to get blocked You're one of the people that the offense is accounted for but if you're out there on the weak side You will be the free runner And able to go ahead and tackle the running back. So just the basic The first basic principle of stopping the run is being on a weak side player that that's like The biggest thing I can tell you guys uh to help you guys stop the run man If you're not on a weak side person, that's the first adjustment I would make Now if you're still struggling man There's a bunch of other things you can do and the I as far as I'm concerned The befriending the box series is going to have about four or five or six or seven different run defensive Parts because there's so many different things you can do different things You can do out of cover four cover three and man defense I mean ultimately I feel like man plays the best run defense better than zone But it's so many things that people are doing to confuse the man coverage and runs That it's tough to stay in man coverage against the run But being able to mix it up and play different defenses I've started to realize that uh, there is a little bit of knowledge and skill gap and running the football And being able to throw different looks at your opponent when they're running the ball It's kind of like throwing different coverages at a passer It's hard to realize that but it is and I think The people with the best run defense might have different looks for their opponent, you know And uh, maybe that's something that down the rest of the year I'm going to incorporate into my game not only am I going to run man coverage Or zone coverage or cover four whatever maybe I'm going to mix it up effectively And I think that's going to make me a better run defensive player and it's going to help you guys So that's just an example of using cover two I like to shade down using that spy feature to put your safety and just making play super aggressive And make sure you guys are using a weak side player That's the most important thing when it comes down to stopping the run And uh, like I said get this video 500 likes and we will drop the next episode. I appreciate you guys for all the support


Hello everyone, welcome back to another Adobe Premiere Pro CC 2021 tutorial. In this one, I want to show you how to fix lag while you're editing in the timeline here. So you'll see here that I've got a video of this lady and I've also got, when I click on it, I've also got a lighting effect applied to it. Now the lighting effect doesn't really do anything, but what I want to show you is you'll see here that at the top you'll see the red bar. What that red bar means, as you can see here, is that it's not playing back smoothly. It's lagging. All you need to do to fix this, and I'll click off of that, is you need to go up to sequence. Now go to render into out. This takes a few seconds and it says rendering files, but when this is done, you're going to notice that at the top here, this red bar is going to be green and as soon as it goes full green, it means you can just play this and you'll see no lag and you'll be seeing actually what the shot's going to look like. So here we go, we're at 103, 110, yeah, whatever. Once this is done, this is it guys, here we go. Green bars, this is playing back with no lag. Thanks for watching this tutorial, ton more stuff coming up, stay tuned.


Had myself a fun Sunday. It started at 6.40 in the morning. Took in some IPL cricket with the little dude. All he does is rip my glasses off my face now so I can't wear them. Really, I just got put contacts in as soon as I wake up.  We've been up for a little bit. He said, no, not into it.  No hair. He gets some hair, buddy. Six months old, not crawling yet, but spinning circles on the ground, just grabbing stuff. 9.09 AM, little pork roll on a bagel, got breakfast and coffee for Katie and myself. James, he just gets to look at it, doesn't get to eat it. 11.01, still not tired, just in his thing. I don't know what that thing's called.  They're gross like that, being dogs. He's dancing and jumping around. 12.26, found my parents on Find My Friends. They were at a diner, surprised them. Snuck up on them, gave them a little visit with the grandson. 146, I was gonna leave soon, so I tried to get as much time as I could in with him and let him pull my hair. 255, on my way to the city. And there we are, four o'clock. Get to the office in Manhattan. The Yankees were playing. Walk through the office, go into the stream around. Joe's is here. Come on up. You get Joe's? Nester. I don't call him. Got him. 446, Yankees game ended. Talking Yankees episode has begun. Hello and welcome to Talking Yankees, brought to you by Seat Geek. My name is Jimmy, sitting next to me is Jay. It's six, nothing. Yankees after four. Bawk!  That was a fun one. We'll talk about that. After Talking Yankees at 626, we made our way to Madison Square Garden to see the New York Rangers in game seven of the playoffs. Shout out to the Rangers for hooking us up, giving us tickets and telling us we had to get there to see the game. Who are you rooting for, Joe's? Making our way into the garden, up the escalator, give me the towel. I need to wave it up to our seats. The place was absolutely jumping. Jake, taking a bite of that. Sandwich, drop it a piece. This was something, I didn't know what this was. I know there's peanut butter inside but it was just straight chocolate. I had to try it. It was just Zahoria. Actually, it wasn't that good. Where's that? Where's that? What's happening? I was shaking.  What a game. Again, shout out to the Rangers for hooking us up. Go the Rangers. Some die-hard fans now. Some die-hard playoff Rangers fans. Got home at 11.38, said hi to the pups. They're sleeping. Heard me, came and attacked me. Went back to sleep pretty soon. 11.45 p.m. Check on the little dude via the monitor. He's sleeping. He usually sleeps on his belly or his side which scares me, but this is his back. And that was my day. That was Sunday.