Perfect. So this is just kind of step one, our business manager tutorial and just bookmarking all the most. David, David, hold on. Okay. Yes, for sure. Okay, cool. So, so let's, let's, let's save this one. So in the top right, hit that star that starts right. Yes, we're going to, we're going to name this one. And this one's going to be business settings. We'll just take away the number 74 and let's just name it business settings. And then let's put it in its own folder. So we're going to, we're going to create a folder.  Yeah, for folder. So let's get it out of app, let's get it out of app sumo and let's let's new folder. Let's do new folder. And we're going to just name this one business manager. So right here on the bottom new folder. There you go. So actually not, not in the app, not in the app sumo because that one is right below the app. Maybe if you click, if you click out of it. Yeah, there you go. Perfect. So maybe you could put right there. New folder. Perfect. Okay. This is going to be FB business manager. Or let's name it. Let's name this. Yeah. Yeah. Actually, you know what? Let's name it FB ads manager FB ads manager. And then everything's going to go into this folder. Okay. So go ahead and save. Perfect. So the FB business settings goes into that folder. Okay. So now to the left, let's just make sure, and then this app down here to the right hidden interest. What is that? Do you need that? Where the hidden hidden interest right there? Yeah, do you need that one?  Yeah, you don't need any of that because that would be good.  But, but you, you're going to be focusing local. Right. Okay. The only ad that you went that everywhere was a like ad. You know, after that, what we're going to learn from this point on is all local ads. So you're going to be targeting a very small area. So you don't even need interest. You don't even need any of that. So see if you can manage app, the blue one, see if you can just shade that to gray. And then, and then maybe we might have to delete it on the other end and we'll look at that later, but that's fine. We'll leave it there for now, but we'll delete it on another page. Okay, so perfect. So we got that. So click on pages to the left pages. And let's make sure that your page is over here and that's all we should see is just your page. So that's the one that you run everything out of. And then, and then you have two pages the fast the fast house house exchange as well right. Yeah. Okay, perfect, perfect. Okay, cool. Now add accounts. Let's click on add accounts. And we're going to we're going to bookmark this over here so add accounts. And then right here, let's go ahead and click on connected assets right there to the to the right connected assets. Actually, in the middle connected assets. Yeah, click on that one. And then right here go to click on add assets. Let's see if we can add our pixel if it's here yet. Okay, it's not there yet we'll we'll set up the pixel first and then we can, we can add it here. Let's cancel that. And then let's bookmark this one right here. And this one's going to be add accounts. So, whenever. Yeah, let's just name it add accounts. Perfect. Okay, so, and then and then what you can also do is, yeah, add accounts that's fine. Perfect so done. Okay, cool. So what we're going to want to do is the add account will be named your real estate business name. And then the business manager will be named your business real estate name. So if you can keep the same name for everything and that's why I want to take out your name, even if we just add real estate at the end of your name, or real or whatever. I want to be able to distinguish the two different ones I don't want to see your name on this one and then your name on the other account, you know, so let's make sure everything is separate. And then you can edit right here on the top right click on edit, and you should be able to change the name right there so go ahead and just name it name it something real estate like here. No right to the top it says add account name right there. So, so rather than just your name. Let's put something real estate perfect perfect homes and perfect. So we're going to name everything that everything is going to be homes and what is it homes and homes and towns, homes and homes and towns perfect perfect cool. Okay, so we're going to name everything that so hit save changes. And this right here. This is your ad account. So whenever any whenever Facebook ever needs to know anything like if you ever like I'm going to be available for you whenever you need me man like even past these training calls. You ever need anything for me to look at your ads for me to strategize with you on these Facebook ads whatever I'm going to always be available way past these five calls or seven calls we have set up.  And so that's when you'll have to reach out to Facebook. And whenever you reach out to Facebook, they're going to want to know your ad account ID number. And that's it right there the 655 that's right. Yeah, that's a very, very important number for Facebook. So before they ever talk to you before they answer your question before they anything they're going to want to know the ad account ID number. And that's it right there. Okay, so you'll bookmark this this is ad accounts and we're fine right there. Perfect. So now to the left, we're going to click on data sources right at the bottom data sources. And then we're going to click on pixels. So this pixel right here, what you want to do is you want to add yourself to the pixel. So let's go in and click on add people. And you're going to add so you're going to add your actually not that one the one to the right where it says add people. Yeah, click on that one. Your even though even though we're putting everything in your business name homes and towns that's going to be the new account the new business manager account is going to be named homes and towns. Everything's going to be named homes and towns, even though we're setting everything up that way. It still has to be tied to the individual. So everything is still going to be tied back to you. You know, so so right here we'll check your name. And then right here to the right, you'll click. Yeah, perfect.  No, the bottom one manage pixel that one shade that one blue perfect assigned. How can I get rid of this guy. I thought I deleted him. Yeah, it just may not have updated yet, but it won't be there. It won't be there next time. So click on a sign. Yeah, he should. It normally takes a few minutes and then everything will be will be deleted. So click on done. And then so right here, this, this is your pixel but I'm going to, I'm going to have you bookmark it from a different page, not not from this page. So where's the pixel. Where's that we're going to we're going to go over there and bookmark that page after this one. Okay, so so now now what we're going to do is we're going to scroll down and right there where it says brand safety. One thing that you're going to want to do, click on domains is, and this is this is a very, very new update right here the domains very very new this is like a two week old update that Facebook implemented. So now what Facebook wants to do before, before two weeks ago, you can run a Facebook ad to any website. And, and let's say for example your broker the website that you guys get. Let's say you run an ad to that page or, or any any any website page. Facebook, you still allow that and they still do. But now the link that you're sending them to has to be your link. So it has to be it like homes and towns.com. Right so if you're running a Facebook ad. Now you don't have to have your own website, you can have you can have a landing page you can use your company website whatever, but the link, the link, the link has to be your link. And so, and it's only it's only the beginning so when someone clicks on your ad they're clicking on homes and towns.com. And then maybe homes and towns.com forwards to your real estate website that your broker gives you or whatever right like it forwards to a different landing page through a different company whatever, but the first click was homes and towns.com. Right. So, so now, as of two weeks ago they want that homes and towns.com they want that click they want the first click to be your customized link.  But it has to be your link that they're clicking on to begin with. So what you'll want to do if you don't have it already is you'll want to get a domain and I have a domain with homes and towns.com. Perfect. Are you using it for anything else for my website. Okay, so if you already have a website. Let's see go to it real quick open up another tap and just go to homes and towns.com let's just look at it real quick. Okay, perfect. So then, right here, when someone comes here. Now, here's the deal. These websites are not not really for Facebook ads, like at all at all like this is great website just to give someone information. But that's exactly what it is just giving them information. When you start running Facebook ads, every ad is very specific, very, very specific, every ad is very specific. So for example, if I'm running an ad, it's on a, it's on one property. It's not on 15 other ones. So if that person sees my ad and they click on it and they come here, and then they scroll down and they see 10 different ones. That's not the ad like the ad has to go to one specific property. If that if we're running an ad for a listing. If we're running an open house, then that But I, I think you were able to add the link on on when you say click link to get to learn more whatever. Yes. Yes. So, so the problem is, is that like let me let me share my screen. Let me share my screen go ahead and stop share. Let me let me share my screen so so so imagine your website. This is your website. I can click on home I can click on buyers I can click on sellers customer reviews, valuable Do you want me to stop share. Yes, stop share but I want you to just look at your page. You got your page right there your website and you have all those different things to click on. Right. I can't see anything that you that you have. You can see it now right. Now I see it. Yeah. Okay, so again, if you can if you can just look at your website where there's a lot of different things to click on right you have a lot of different things to click on resources blog all these different things to click on. When it comes to Facebook ads, everything is very specific. So, so the ad, it's talking about an open house for that specific property. The ad is talking about that one specific property. It's a listing ad and we're trying to get people to opt in on on on the listing, or if I'm running an ad on a seller guide. And that person, let's say I'm just giving information and I want and I have a PDF.  That's a great way to capture seller leads, or a buyer guide, right you're going after first time home buyers and now we're running ads to get people to download your free buyer guide. Anything like that. Everything is specific. So, for example, if I'm running an ad on a listing and and I and I'm just scrolling through scrolling through and I'm seeing what my friends are up to, and then all of a sudden I come across a sponsored ad.  Let's say, let's say this right here.  Let me show you this one over here, because this is all real estate over here. So here's a way an ad would look. Let's say, for example, I'm scrolling through. I'm scrolling through. Let's look at, let's look at. Let's look at just listed. Perfect. This is a perfect example right here. Perfect example. Okay, so this this real estate agent right here, Carrie Bell. She's posting this listing right just listed. There's a property. There's some information and then and then down here you just have you just have this link right here to her business page. But if it was an ad down here right right word says 10 post reach. If this was an ad all she's doing it is posting in the group. That's all she's doing is just posting in the group. But if it was an ad I want you to imagine this if it was an ad. If it was an ad it would down here it would say learn more. Right. That's what that's what all the ads would say learn more. When I click. Now again, she's running an ad on a specific property. When I click. She's bringing the one single page. Get instant access to the price and photos of this property. And then a few bullet points view all 17 photos now. That's how you capture a lead. That's how you capture a lead. So so what I'm saying is that she's running an ad on one property. And this could be an open house. Here's another page that I have for an open house. So let's say for example, she she she she's running this as an ad and she's promoting her open house that's happening Saturday and Sunday. So click learn more, and I'm coming to this one single page open house Saturday and Sunday 1pm to 4. And then just a few bullet points, click here to RSVP. And I capture the lead. So when it comes to Facebook ads, what I'm trying to say is that it's very specific. What I see go where I see every real estate agent go wrong is when I click, they're sending me to a website where there's 50 different things to click on. And before you know it, that lead or that person that went there clicks on 45 different buttons and you don't capture the lead. So so so when it comes to Facebook ads, you want to run it on one single thing and take them to one single page where there's only one button to click on. Yeah, but there's there's sauce. Okay, okay. Okay, I don't know I understand because I was gonna, I was gonna tell you well you know many few on my website if you go and you just click on the property. Go ahead and share your screen again share your screen again let's go back to your website. See, see, so there's just, there's just too much going on is what I'm saying. What I'm trying to say is I don't know why why my computer is slow today but let's say I want to share this one right. So I can just grab this link and share it and they will. They have all the info here they have the pictures they can do request showing. Okay, so then, so then if that person ends up clicking on blog, if they end up clicking on valuable resources. Before they ever put in their name and number. That's where you lost them. And that's why that's that's why that's where I'm saying this website is not the one you want to send people to. Okay, not the one you want to run Facebook ads to is what I'm saying it's a great website after you capture the lead. So after I capture the lead on this specific listing I'm running an ad for 3200 South Ocean Boulevard. I'm running for this specific. So you're looking for like a maybe like a landing page or a squeeze page. That's all it is bro. That's all it is you need a landing page or squeeze page not a website. Now now again the website's good for for future resources, but not for the Facebook ad. Okay. Not for the Facebook ad. So so so that so landing pages squeeze page whatever you want to call it that's that's all you need. That's all you need. And then once I run the Facebook ad on 300 South Ocean Boulevard they click. They go to my my landing page, they put their name in email. They click on send me more info.  Right. But it's but it's after I captured the lead, not before. You know, because because yeah even though you have the name and field and email and you have the dates available schedule is showing. If that was all I saw that would be great. But the fact that I see everything else at the top, I'm going to end up clicking on customer reviews. I might go to valuable resources and click on something there. And before you know it my wife's calling me, and I got to go. I never got my information. Right. So, you send them here after we capture the lead. So, so you can leave homes in towns.com going here. That's totally fine. What what you may want to do, let's open up another tab, go to Google, go to Google.com. And then and then right in the search field. Let's let's type in cheap domains, cheap domains, C H E A P cheap domains. And you don't have to do this now, but but later on you may want to just consider and just think about what you'll do is you'll click on the where's the go daddy one you see a go daddy one or you go you go through Namecheap. Yeah, I actually have a few to namecheap. Perfect, perfect. Okay, so either namecheap or go daddy whatever. But but for future you don't have to do it now. So consider and just think of a different domain, just for your Facebook ads. Okay, just for your Facebook ads. And so, and here's another thing that I want you to also keep in mind. When it comes to Facebook ads, you really, you really don't need to need to run ads on listings or open houses. What you need to keep your pipeline full of buyers or sellers is when you run a Facebook ad consistently every week, given away a free buyer guide, or given away a free seller guide. That should be your Facebook ad campaign. It's not a listing it's not an open house it's not even a buyer's list. It's actually it could be a buyer's list we could be running Facebook ads to give people a buyer's list of what's on the market. That's another way to capture leads as well. But but it's because you're giving them something of value, right, you're giving them something for free. That's what makes people opt in. And so when you take them to one single page and they can enter their name and email to get what you're giving them. That's how you capture leads. It's very specific either I'm running an ad to give out a buyer's list, or I'm give or I'm running an ad to give out a buyer's guide, a buyer guide can just be a five page PDF giving people tips on what to expect when they go and purchase, or maybe giving information on what it takes to become a first time home buyer, or, or you're giving out a seller guide. Right. So if you're focused on just listings if you're a listings agent, given away a seller's guide and teaching people in a seven page PDF of a seven page guide, all it would be download, but you're teaching them what it takes to sell in 2021, the difference between trying to sell on your own or hiring an agent, different tips. I have a ton of examples that I can send you of different agents they have a seller guide I can I can send them to and you can look at it and get, you know, get an idea. But but but if you can run ads given away something like that. That's what would keep your pipeline full all month. And and you would focus on one focus on one either you're a buyer's agent or a seller's agent and this is just for the Facebook ad campaign. I'm just giving you the best strategy the best strategy from what I've seen is is is is keeping your pipeline full by by running that type of an ad. Either either you're going to start educating people on what it takes to sell, and you're going to give them something for free download, or you're going to educate people on what it takes to buy. Facebook ad, but it's one it's one or the other it's not all it's not all it's it's one or the other. And that's what makes it very easy for you to put out content as well if you can focus on one topic. So, so, so every week if you're running a Facebook ad, you're talking about one topic, you're talking about the process of selling, and then you're giving away a seller guide, or you're talking about the process of buying and you're talking about business or buyer's guide. That's the Facebook ad campaign. So, so we'll get there, we'll get there down the line but this domain, it should be it should be your Facebook ad campaign domain. And this is the domain that you tied to Facebook. So, so you can get this later like get this later but but we'll we'll go in bookmark this so let's go back to the business manager real quick. And let's just bookmark this page because we'll come back to this. Let's, and you just have the domain here. You add the domain there there's a few other things that we got to do. But yes, we have to add it here and then we have to log into Namecheap. And we have to let Namecheap know Facebook is going to give us some kind of code. And we have to we have to integrate it with Namecheap as well so there's a few more steps. Okay, which again it's new you never had to do this before but you have to do it now. So, so, so one domain for Facebook ads is what you should for sure get. Okay, so let's bookmark this we'll come back here that way you can later on you can think about what name you want. But let's name this domains. This is domains. Okay, perfect. And then what we're going to do is we're going to go ahead and into the, to the, to the left, we're going to click on, let's make sure actually your payment methods or methods are. Let's just click on payment methods click on payment methods and see if you need to add it here. So what you can do is just add it here. They have a card on file, they have it, they have it on file for your other ad account so so a manager has multiple ad accounts and maybe that card is in different ad accounts but this right here when you add it here. So this card is tied to the entire business manager, which is how you want to set it up to begin with. So, you can always add this part later, but bookmark it and then just come back in here and add payment method. Okay, so this is just put payment method payment payment methods. Perfect. Yeah you want, it's like one card for all, and that's what this is so one one card for all, and you can always change it later as well but but adding it here is the best way to do it. So the last one is business info to the left so let's click on business info, and let's just make sure everything is updated over here on the business info to the left right there bottom business info. Yeah so let's make sure all this is is perfect so all that's up to date, and then you verified your email already right so if you scroll down, you should see your email under my info. You can verify it or or or not. I don't think you verify it yeah you haven't I don't think you verify it yet. So, if you need to add a different email or you want to use that same one go ahead and just resend verification email, and then and then check your No, no, it wouldn't say resend. So go ahead and check your email and see if if that came through. Sometimes it takes a few minutes but let's check promotions. See if it's in the promotions one. I got it. Perfect, perfect. Yeah, confirm business email perfect. That right there my friend was very very important. That was very important right there. That this this allows your account to stay active longer than than normal sometimes add accounts will get shut down, because basic stuff like this is are not verified. So, this was very important. So I'm glad we're doing this part. Well, now what we're going to do is we're going to bookmark a few other pages a few other parts of the of all this and all we're going to do is we're going to click on actually you know what here's another thing we'll do as well. In the top, you're going to right here in the in the middle. Yeah, right here let's change your name. So your name at the top go and click on edit. This one's going to be homes and towns. So this is the new business manager homes and towns, and that's what you'll see to the very very left in the dropdown. It'll say homes and towns it won't say your name anymore. Your name will be on the other account, but not on this one this is this is the new one homes and towns. And then so now, if you click on add accounts to the left, let's click on add accounts. So now over here, we should also see homes and towns. So that was right there that's perfect. And then and then go to refresh the page, your name at the top left that should go to homes and towns. Perfect. So now everything is homes and towns under the business manager and if you click the dropdown at the top left, you'll see your account right below there. But that's your personal account. Everything now is going to be running out of the business manager out of homes and towns. Okay, so now, now let's click on the, on the buttons at the very top are those dots at the very very top will click on the dots. And then we're going to go to the, to the ads manager, let's go to the ads manager. And we're going to bookmark the new ad account, which is the same one but we just changed the name. So let's make sure we're in that account. So if you click the dropdown. Actually, that's it right there. So now you're in homes and towns, we changed that name right to the top left you see homes and towns. So let's bookmark this page right here we're going to bookmark this. And this is just ads manager ads manager. And this is where your ads will run out of that account. Okay, so ads manager is all you need right there ads manager you could take away the manage ads campaigns, delete all that so just as manager perfect. And then take away the 74. Perfect. Okay, so that that's your ads manager perfect so hit done. Now what we're going to do is we're going to click on the dots to the very very left. And let's go to billing. The billing is very, very important is knowing knowing if yeah click on billing, knowing what your, your billing date is. So you're not, you know, surprised with a random, you know, transaction, that's very, very important. So click on payment settings right in the top right payment settings and we're going to bookmark this page over here. So right here, let's go to bookmark this one. This is, this is your billing. Yes, billing. Okay, perfect. So then your billing date is the 19th. So you'll be charged each time you spend 175 and also on the 19th of every month. So that's always good to know the 19th. Okay, perfect. And then so now click on the dots to the left. And now let's go to the events manager, you'll see events manager. If you scroll down right to the bottom events manager. Perfect. You just passed it I think it's a little little up higher. Right there. Yes, events manager. Perfect. So over here, over here is where you'll see your pixel. So this is your pixel right here. And now what we're going to do is we're going to go to X out of this part. So, so as you're navigating through the platform as we're clicking on different things, you always want to make sure you're in the right account and the way you can know that is in the top right you see that dropdown homes and towns. So, so sometimes watch code and click the dropdown on the top right. Sometimes by default, Facebook will have you in in in the see more ad accounts. So if you see more ad accounts, click on that right there to the right see more ad accounts. It's the dropdown. Yeah, right there. Sometimes they'll have you in the bottom one. Right. So that's why every time you're navigating always make sure it says homes and towns so you know you're in the right one is your ad account and one is the business manager account. So this is this is this is the ad account. Yeah, that's the ad account. That's the one so so that number 655 you always want to know that 655 65582. That's your ad account ID number. That's the one we bookmarked. That's the one Facebook will always want to know is your account ID number. Okay, so now right here. This is where we can we can we can bookmark this right here and let's name it pixels, because this is where we get our pixel from. So let's just name it pixel. And so that that website that you showed me is your pixel on that website. Maybe not. Yeah, I don't think it is. And so that that's another thing. So sometimes when you when you have certain websites, you can't add your pixel on it for some reason, but that's going to be very, very important is being able to I think I'm able to I just I gotta play with it because I don't know how to get there, but I think I'm able to do it. Okay, I'll take a look at it later with you. We'll do that on another call. We'll log in together and see where it's at. But here's what we're going to do now again, everything is homes and towns. So even the name of our pixel. So what we're going to do is we're going to edit we're going to click that pencil right there where it says pixel your name and then it says pixel at it. Yep, click homes and towns. That's homes and towns. Perfect. So everything is now under that. And so we'll save. Yep, hit save. And so your pixel is right there where it says add events. So if you hit that dropdown right where it says add events to the left. You see the little drop down right below, right above. It says pixel conversion API below right down. Down, down, down right there at events at events. No, the at events above ADD. Yeah, right there. That's where your pixel that. So if you click on that. And then you click on from a new website from a new website. And then install code manually. If you click on that and then click on the green button. Copy code. That's your pixel. So you just copied it. You just copy. It's a bunch of letters and numbers and all this random stuff. You just copied it. So now what you got to do is you got to go paste it on a website. We'll do that part later. That's on our, that's on our third call is the pixel. But but this works out. This works out. So we bookmark this and we're good here. So we'll exit this. We'll put it somewhere else later on on our next call. But let's exit this part right here. And then now there's only a couple more a couple more bookmarks and then and then that's it for this one. So let's hit the dots to the left. And then let's go to audiences. We're going to we're going to the audiences are very, very important man. This is where again where every everyone not not just real estate agents just business owners in general. This is where most people drop the ball. And that's why a lot of times people will try to run Facebook ads and and and they wonder why they're not capturing leads. Facebook ads and capturing leads is all about retargeting these custom audiences. So your custom audiences are people right here what you have done is a lead form. Another custom audience is someone that's watching your video. So if you're running a Facebook ad and it's you on video. And let's say it's a two minute video. You can create a custom audience of those who watch one minute of it. You can create a custom audience of those who watch 20 seconds of it. Right. So these are custom audiences. These are audiences of people who are watching my previous videos and these are video ads. Right. Another custom audience is the reason why the pixel on that website on your website homes and towns dot com. The reason why the pixel on it is so so important, because as you start to run Facebook ads, people click on your ad, they come to your website, but they don't fill out the form. They create a custom audience and the pixel needs to be on that page for Facebook to track it. So what I would do is I would create a custom audience web page visitors web page visitors only. These are people who clicked on my ad went to my website but did not fill out the form. Those are people who were somewhat interested. They clicked on your ad, they got to your website, but for whatever reason, they didn't fill out the form and there's many reasons why someone didn't fill out the form they could be cooking, they could be cooking, the baby could be shitting in the diaper and they got to go change diapers. A million things can happen on why they didn't fill out the form, but they got that far they were interested they got that far they clicked on it they got to your website. That's a custom audience. That's someone that I want to show another ad to right I want to show them another ad and then and then also another custom audience. I go to your I see your ad I click on your ad I go to your website I enter my name and email. And then I click submit. That is a custom audience. That's a lead. So those, those people who do that. I'm going to make sure that I put those people in a custom audience and that might be leads listing leads or seller leads or whatever lead I'm going to create a custom audience around people who opt in. The reason why that's so important is because as you go and run future ads, you're going to either retarget these audiences. You'll retarget those who watch your previous videos, you'll retarget those who land on the website, but don't fill out the form. And then you'll also always always always want to exclude so if I have a custom audience right there of leads. When I go set up an ad, I'm going to exclude them from seeing it. Yeah, but how did you create a custom audience or already say automatically creates. No, you create them. You're we're going to I'm going to show you right now. So these audiences right here did you do those ones right there. No, okay let's delete them check the box and just delete one at a time just do one at a time. We're going to start from scratch and I'm going to show you how to do this the right way. So hit delete, and then and then just delete audience. And then do the do the next one. Let's delete that one. Perfect. So now, let's just let's just get something random on your on your Facebook page do you have any any any videos on there at all. On my, your business page your Facebook business page. Are there any like old videos or anything. I think so. Okay, let's just for for practice. Let's just create a custom audience around and it'll show us over here it'll show us right here if you do click on create a custom audience. And all the different ones that we can create an audience from. Now, where you're really going to focus on is website and video, maybe customer list, maybe maybe but really it's it's website and video. Again, website website would be those who click on your ad, go to your webpage, but don't fill out the form. That's a custom audience those are website visitors. That's an audience that I want to retarget and show another attitude. Another website custom audience are, again, as I mentioned, are those who actually fill out the form. That's a lead. So if they fill out the form. That's a custom audience that would be under website. And again, that's an audience that I would exclude I don't want to keep showing those people my ad. They already opted in. I don't need to keep showing them ads. Right. So that's why you would create a custom audience under the website. You would create a custom audience so you can exclude those people the leads from seeing future ads. And then so it's so it's website that we're going to focus on and video. Those are mainly the two main custom audiences that you'll be creating. So in this case with this example let's do video, click on the video one. And all we're going to do is we're going to click next and then we're going to see if there's any video up here so go ahead and hit the drop down choose a content type. And and and here's our different options. So again, it doesn't matter how long your video is it can be 10 seconds it doesn't matter one minute two minute long three minute video of you talking about what it takes to sell and again this is only if you're going to be doing video. I mean people don't do video and you're just going to run image ads whatever but but if you're going to do do video I which I highly recommend doing video. These are just all the different timestamps that you can create an audience around so if it's a one minute video. I can create an audience of everyone who watches 15 seconds of it. Do you recommend a video of yourself or video. I recommend yourself like I don't care how you look I don't care how you sound. I don't know.  It needs to be as as raw as possible as authentic. You need to you need to pull out your cell phone and just talk for two minutes. That's good. Does that make sense.  That's it and just give me tips give me tips on what it takes to sell give me tips on what it takes to buy, and then give me a give me a call to action. Say hey guys and by the way, if you click learn more click the button below the ad. It'll take you straight to my webpage where you can download your free seller guide. This could be simple bro this could be very very simple video is powerful and simple. So again in this what we're doing here. If it's a one minute video. What I would do is I would create an audience of those who watch at least 25% because if you just watch three seconds that's not a lot enough time 10 seconds 15 seconds maybe but if you watch 25% of my one minute video or 25% of my two minute video.   So now let's click on choose videos right on the top right choose videos. Right over here. That's the video you have perfect so let's choose that one check the box to the left. And that's instant cash offer for your home perfect so check that box and then click confirm at the bottom. So right here now all we're going to do is name it so we're going to name the audience name, and it could be the same as you name the video so whatever you name the video cash buyer or whatever you named it. Name name name the name that to audience name cash cash cash buyer video cash buyer video. And then in in parentheses in parentheses you're going to put 25%. So yeah, 25%. That's our first custom audience now that video go to create audience. So that video most likely you just posted it you probably never ran an ad on it. So, so this is just an example. But in the future, if we ran an ad on that and we were targeting let's just say Miami, we target Miami, and that was our video that we ran last week and we targeted Miami, and we got 5000 people to watch that video. Then it would be worth it to create a custom audience and retarget them in the future. Because I ran an ad, and those are 5000 people who live in Miami who watched this specific video. Now it's worth it to create a custom audience, but in this case with this example. That was a video that you just posted organically. So the seven people that viewed it I don't even care about them. Right, so I wouldn't even retarget this audience in the future. This is just an example. But I'm trying to understand why didn't they show the other videos, because I, you know I posted. So please click on the blue and again create audience. Go to custom audience. It was probably the business page. So, so now click on actually click on done click on done right here. Good dude again create create audience and then click on custom audience, custom audience. So, if you go to video again, it's it, you'll you'll see the different business pages. I think you have different business pages so just choose anything. Yeah, just go go. Do it again choose 10 seconds or whatever it doesn't matter. But I'm going to just show you where it's at so choose videos right there click on choose videos. And then right here you'll see the drop down. So, oh yeah you were in your other one. So this one was 40. Yeah, perfect see so. So again, these are videos that you just put on your business page for the hell of it. But if we run an ad on that, if we run an ad and that was 4000 views. That's the custom audience we want to get that and create a custom audience around that because we run an ad. Those are 4000 views from Miami. Let's retarget them with our next ad. But in this case, if it's just 20 views 40 views 15 views, those are people from all over the place. Right because you posted and you got all kinds of random people that like your page people even before we ran the like ad you still had people across the country who like your page. They're not really targeted those those viewers are not really targeted. They don't all live in your area. Okay. Okay so so so just in the future as we run future video ads will create custom audiences of those videos, because again those videos will be ads, and you'll have thousands of views. I mean, that's how you keep getting in front of people who are watching your previous ads create. So you want to run the video. Instead of, or just posting it on your business page right both very good question, you're going to do both you're going to post it on the business page just like you did with all of these. You're going to post that next one, it's going to be an ad you're going to post it on the business page first, and then we go run an ad on it. So, so as you post it, we're going to edit it we're going to make sure the text reads exactly what we want the ad that is the ad the post is the actual ad. So, so you posted on the business page first and then we come back and run the ad. Yes. There was one time when I run, I did a like an open house right so what I did is, you know, I made a video, you know, what to video. And then I came here and I added an event. And I think I, I didn't not and you know how you able to run the video when whenever the open houses schedule on the event. Yes. So I did that. I will see here so this. Yeah, that's that's and see you might you might. Yeah, the reason why it's because it wasn't a post it was an event. Okay, so so these are all posts. So when you go and create an event that's an event that's something completely different and then you run a Facebook ad to the event page, and that's where people can can accept and attend or not attend or comment right like it's the event page. But yeah, that won't show over here on the business page. Okay. Yeah, so, so, so let's let's exit here. This right here I want you to bookmark this page so if you excel. So just going to excel that that's our first custom audience that's the one we use for an example, bookmark this and we're going to name this one custom audiences, custom audiences. Okay, and then our last one, our last one we have one more and then and then we're good and then we'll review everything we have saved. So now hit the dots to the left. And then we're going to click on custom conversions. So if you scroll down, you'll see, actually know it won't be right here will be in the events manager. Yeah, so click on click on events manager. So hit the dots and then click on events manager. And then we'll see it over there so events manager perfect. And so now you're going to hover over the blue triangle to the left just hover over it. And then you're going to click on custom conversions. And then hover over the blue triangle to the left. And then you'll see custom conversions. Perfect. So right over here. This is what it's all about man, this is what it's all about and again, this is another reason why most don't capture leads. This is what it's all about now. We can't set this up yet until we until we look at your web page and know exactly where we're going to put the pixel on what webpage or if you have to go get some landing page software or whatever. So again, the custom conversion we're going to connect all this on our on our third call. But let's bookmark it for now.  What do you want me to call this one custom conversion. So this right here is custom conversion. And let's let's.  Before I show you that and we'll end it with that. But let's just review what we have so far let's go let's go to the folder real quick. So if we go to the folder, there should only be seven to eight bookmarks. And that's what it's all about so let's look at where the folder. I got organization man. Yeah man. But I know I know it should be maybe hit the arrow at the very, very bottom you probably have a ton right more. So if you if you go back, there's an arrow at the no no no leave that but go back to the to the to the favorites. There's an arrow right there. Yeah, there's an arrow to drop down. I think it might be down there. So if you hit that drop down the very, very bottom of this you see that little drop down the very right below the last one that you see my plus leads. So if you go down right here. Yeah, put it right that's fine. Okay cool so let's let's look at this folder real quick and let's see let's see everything we have in there, because that's all we're going to need man we have 123456789. The Facebook settings, the ad accounts, the domains, the payment methods, the ads manager, the billing, the pixel the custom audience and the custom conversion. That's what it's all about man. That's what it's all about those are the only tabs you'll ever need to click on. Now what we're going to do on on our next future calls is we're going to start filling in everything we're going to fill in the conversion, we're going to fill in the custom audiences, we're going to fill in the pixel. And then we're going to fill in the domains. So, so here's a little homework for you a little homework is to is to is to think of a domain think of one domain go get it from the name sheet. And this is going to be the one domain that we tied to your Facebook business manager. And it can be whatever I mean you want to be here's here's what I highly recommend bro what I really highly recommend when it comes to what we're about to do is I is I recommend approaching it. As your as if you're the buyer's agent or a listings agent. And that's the content that you're going to start bringing to Facebook ads is you're going to start doing ads teaching people what it takes to sell, or teaching people what it takes to buy. It's one or the other it's not both it's not teaching people all kinds of shit about real estate it's it's not it's it's focusing on one topic. And so if you can do that let's say it's sellers, let's say we're going to educate sellers, and we're looking for we're now listings agent, and we want listings. So now I'm going to start educating people through my video ads on what it takes to sell I'm going to start giving people a bunch of tips I want to take cell. And then I'm going to give them the call to action is not to call me the call to action is not to comment below. The call to action is not to send me a message the call to action is click learn more and go download my free seller guide. So if you can approach it by giving away a free sellers guide, then you should maybe think of a domain around that homes and towns seller guide.com, or something like that.  So now we approach the market by giving them something of value for free. That's how we get leads. We're giving them something we're giving them information upfront for free in exchange for their name and email. That's how you capture a lead. Well, here, here's, I don't know if you will see. But I think you are. These are all my, these are all my domains. Okay, so let's look at these ones. Let's fast house exchange. And this was the capital is coming because I live here. This was just the novel novel group is just in case I decide to create a group or whatever. I mean, I can I can get another one and then, you know, I have some Spanish as well like, yeah, yeah, yeah. What's the, what's the price of my house. Let me see what's this one. My house. My house is war. What, I mean, it's funny. Yeah, yeah, yeah, yeah. But I can, I can do, I don't know. Think of. Come up with. Yeah. But again, the goal is to focus on one topic. So either again buyers or sellers. That that's the one. So pick one and then and then think of a name around around that. Maybe, maybe how to sell your home fast in Wesley chapel.com. And now you're teaching people how to sell their house. And that's the type of content that we start bringing to Facebook ads is we're teaching people what it takes to sell. Right. So something like that, you could think of it, think of it, think of something and, and, and there's no wrong answer. There's no wrong answer, but but but staying on the topic is is is is good. And that'll be the one domain that we use and we're targeting buyers or we're targeting sellers, either one. Okay, so just think of this. I call it something like, I need more room. Yeah man so you're looking for sellers for whatever. Well, again, focus on one. So, so something like that that domain makes me think of someone that needs to sell because they need more room. Right there, maybe they're they're trying to sell so they can upgrade. Okay, that's what that would. That's just the first thing that comes to mind for me I don't know everyone's different but, but if I see that I need more room.com. That that that's for sure. I would, I would, I would probably target sellers and look for those that are looking to sell, because maybe they want to upgrade. Right. Like, if, if that's what it means then yeah that would be good. I don't know what it means with you but that's just what I think right away. Okay. I'll see what what I can find.  Actually that's a premium that's a premium name so that's yeah. I gotta think of something. Yeah, I mean I can go with that with that net. I need more room.net. Yeah, you'll want to get a.net.com, or even a.org, but really.net or.com try try for one of those.net or.com. And then just think about it man don't rush it think about it. I think we have another call we have another call one Thursday, or actually tomorrow or is it. Okay, perfect so think of it by tomorrow and then we'll connect it tomorrow and then we'll go from there. Okay, so what what is the homework that you say you think of that think of that one name think of that one domain. And you wanted to either be buyers or sellers right either one yes not both not not everything it's it's one or the other one or the other. Because what I want you to do is I want you to start doing putting out content teaching people about that. That's that's what it's all about we're now attracting the first time home buyer or just a buyer in general, or we're we're tracking the seller. It's it's either one. And again during the month, during the month you're going to have a listing that you'll want to run an add on you'll have an open house that you want to run an add on. That's fine. That's every now and then, but but to stay consistent with Facebook ads and to keep our pipeline full at all times. It's either a buyer guide or a seller guide. And that's how we caption leads all month long. If you can put out content simply educating people and then giving them something for free to download. Okay, and it's one or the other it's not both, you know it's one or the other. Can you can you send me some of the examples. Yeah, for sure man for sure. For sure for sure for sure I'll email you I'll email you to email to you when I'm done with this next call and then and then we'll chat tomorrow. Okay sounds good buddy. Okay my friend have a good day. Thank you.


All right. Thank you, biology for joining us. Super excited to have you on the show today, and we want to talk about decentralization. So maybe you can just kick it off a little bit of a definition and how you know if something's decentralized or not. Sure. Absolutely. Yeah. So, you know, the thing is decentralization, people often talk about it in quasi religious terms. You know, this is decentralized. This is not decentralized.  And, you know, a while back, I wrote an article called quantifying decentralization, which proposed an actual metric. And this metric is we call it the Nakamoto coefficient. It's actually used by Solana, the rising, you know, blockchain as well as other chains. And the concept is, what is the minimum number of entities you need to compromise to compromise the entire system? Okay. So, for example, you have a certain number, let's say it's a coin, okay? You have a certain number of exchanges where that coin is traded. You have a certain number of miners. You have a certain number of developers on the main client. You have a certain number of clients.  If you shut down five miners, would that capture more than 51% of the mining power? If you, you know, if there's only one client, could you get three developers and then there were only five developers, you got more than 6% there? Basically, how many entities would you need to capture in order to capture the system? And while an imperfect measure, it does capture the fundamental concept that a decentralization is continuous. It's not just a zero one. You can keep increasing the amount of decentralization where you have to capture 10, 20, 100, 1000 nodes. And be it captures the concept that decentralization is based on the minimum number of entities you need to compromise at any choke point. So you might need to go and compromise 50 exchanges to compromise this coin, but three developers do the trick.   And so it's basically a measure, it's like a choke point analysis or a bus analysis, an enumeration of control points. It's how many nodes do you need to take down the system? That is a measure of how decentralized it is. So I think that's a great way of thinking about is something decentralized, is it not decentralized? You talked about coins and chains and that kind of thing. But if we take it a little bit higher, why does it matter if something is centralized or decentralized? What's at stake? You know, what is the kind of ultimate goal of taking this approach to solve some of the current technology problems and challenges that people are applying these tools to? So it's a great question. Decentralization is very computationally costly in the context of blockchains.  What's the point of doing all this stuff? I can just keep it in a database.  And the way to think about it is blockchains are massively multi-user databases where every user is a root user. And that is why you decentralize. Now, when we think about this just to be concrete, do you have, you know, the password to your Postgres on the internet? No, I hope not. You don't, right? Exactly. And most of the people watching this would not put their root password to their Postgres, or, you know, it may not be just one database. Of course, you could have multiple databases, multiple secrets, but Twitter doesn't put that password on the internet or those passwords. Facebook doesn't. PayPal doesn't. And so those are what I'd call closed-state services. Their backends are closed-state. You cannot see every row and column in their tables, and you also cannot see how the services are executing. You know, if people accuse them of, you know, this or that algorithmic issue, nobody can diligence that they have to sort of take that on trust and on faith. By contrast with a system like Bitcoin or Ethereum, they're not closed-state. They're open-state systems. It's a next step after open source. It's not just that the source code is public. The entire database is public. And you can look at every single record in the blockchain, every single transaction all the way back to t equals zero, every digital signature. And it's not just open source and open-state. It's also open execution where you can run a node and you can trace every single opcode that is happening and see exactly how the logic of the smart contract is working in practice. So you no longer need to trust the operator of the server-side service. You can run it yourself and you can actually diligence not just the client, which we can do with open source, but now the server, which we can do with these open-state, open execution environments. This is a really interesting progression and way to think about it. As you're talking this through here, I'm thinking through my history in the web world, which is 20-plus years now. And in the beginning, we were building web apps to take data and expose it through browsers and a lot of Internet Explorer back then. And giving people the ability to sort of interact with it through a very tightly controlled user interface. And then one of the things that was really powerful in the next decade after that was kind of the API movement. And a lot of organizations started to create APIs for some section of their data and then allowing people to interact with it. Read from it, learn from it, apply it to other things. In some cases, even push transactions back into it. But I think that the point you're raising here is really important, which is that ultimately there is kind of one entity that owns the canonical backend records there. And you have to trust them to not be modifying them in a way that's invisible and non-public and that you can't see. You have to trust them to maintain that data and not have a corrupted backup and lose it. You have to trust them to not be compromised by very well-funded hackers and people who are out there trying to exploit all of this. And when you move that to an open state, it's similar to open source where you can see not just kind of one particular view, but you can see the entire view and you can see the entire history of how we got to that view. That's a really interesting way of thinking about it. That's right. And one way to think about it also related to that is when it comes to trust, again, people can kind of freak out about this, but trust, it's also continuous. Take it in the context of, let's say, trusting Facebook's APIs or Twitter's APIs or Microsoft or Apple's APIs when you build on top of them. The thing about trust is those companies are powerful companies and they can go up the stack at you and they have. If you get too popular on Facebook or Twitter in the past, they would just kind of look at the app and then they'd just kind of go up the stack and clone that app and bring it into the platform. Microsoft was famous for doing this back in the day. Apple also still does it. And so the use of the API itself is sort of somewhat adversarial. They can also choke off API access to outsiders. Famously, Twitter did this where Twitter initially was essentially a protocol and what they found was that they couldn't monetize that protocol because if they had it fully open, anybody could rebuild the entire Twitter experience and did like TweetDeck did. And then there were no longer Twitter, the company was no longer the monopoly provider of ads. Somebody could rebuild the entire experience and undercut them on the ads. And so they're like, okay, actually monetization requires a monopoly over this user interface. So we're going to choke everybody off. We've actually seen that in practice. And that is because Twitter was basically created before the concepts behind crypto were invented. Today you are and you will see, you're already seeing decentralized Twitters where there is a token that is integrated with the protocol and now the backend is open state and open execution and of course open source. And there's no longer this thing of throttling a client because the developers of those open source, open state, open execution, Twitter crypto versions want everybody to use it because they make money on the coin as opposed to the ad, right? And so what coins do, what tokens do is they sort of abstract out monetization into really just this one unit of this digital asset. And then everything else becomes open. It's kind of the next step after open source where you're generous with your source code and you're monetizing the server side. Now you make even the server a bit open. You allow anybody to run it and you essentially just have this coin and it's effectively the mind share of the community that you're monetizing. All right. So we've been talking about all these different technologies in this kind of web three world where you build a platform and it's very decentralized. So if you build on top of it, you don't have to worry about it being pulled out from under you, the rug, so to speak. But if those are running on one or two clouds, right, then doesn't that also create kind of some risk there? How do you think about the underlying cloud infrastructure options out there and how important is that? Yeah. So the way I kind of think about this is, you know, in 2010 when, you know, serving the space like Google and Facebook and Amazon had these massive data centers. And as a joke went, how many stories does your data center have? And because of this multi-story data centers, you've got like murals on them in the Midwest. You've seen those for Google. And it just seemed like this enormous competitive mode that people couldn't really deal with.  And, you know, this was actually one of the areas where I thought it was going to be the hardest to compete with them and I didn't have an answer for it at that time. But then now, 10 years later, seeing the global build-out of Bitcoin mining and also of Ethereum mining and for the back-ins for Solana and Filecoin and Chia and everything else that requires a hardware build-out of some kind. It's not just pure staking that is compute-intensive or storage-intensive. I realized that actually, yeah, if your function is, you know, like small enough, if it's a mining function, if it's a hash function, or if it's something like storage where it can be exposed also as a function, you can paralyze this massive global data center build-out for these back-ins. And it can happen. It can happen in decentralized ways, many different proprietors. It's actually a very good fit for OpenStack where you can do open mine or open farm and you can help decentralize many of these protocols by providing quasi-turnkey kinds of things, certainly software assistance and possibly software plus hardware so that, you know, people can just sort of turnkey set up a Filecoin mining or Filecoin farming or Bitcoin mining operation somewhere. And I think that is complementary to the existing sort of thing where, you know, certainly people will run nodes locally, you know, in a home internet connection or they'll run them on AWS or they will, you know, run them in a rack in somebody else's data center. But running their own is, of course, the ultimate. And even a few of those worldwide is actually pretty good because you can get tens or dozens of them, maybe even hundreds, depending on how big the thing is. Bitcoin mining, it's probably in the thousands. I actually don't know how many folks are mining right now. It's quite a lot. And so that's, I think, where the opportunity is for OpenStack or the folks in your community is like open mine, open farm and decentralizing the back-ins further. And what that does, by the way, is it shows that Google and Facebook and Amazon, their strongholds are not impregnable. Once you can decentralize the back-end, you can beat them. Thank you. This has been very, very enlightening. Give us a lot to think about. And the last thing I'll just note on that note is that we actually have public clouds powered by OpenStack and over 180 data centers now. We have a map back here. So you have people running it at home, private clouds for big companies, small, but also a very competitive worldwide network just blanketing the world with public clouds from all kinds of different companies. So I think those are kind of signs of decentralization at the infrastructure layer. And as you said, could pair very well with a lot of the stuff that you're working on. And so thank you so much for joining us today, Balgy. Great being here.


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All narcissists will do this to trap you. The narcissist traps you with their lack of validation, their lack of recognition and affirmation that your feelings and opinions are valid and worthwhile. Because you're trying to put right this undesirable situation, you're seeking their validation as the medicine for your pain and hurt. Because it hurts when you're discarded by the narcissist, after you've given all of your effort and emotions, after you were careful and persistent, after you followed the practices of the agreements that were made, you confided in the narcissist. You gave your heart and soul to them, but you gave it without success, without a result.  It only revolves around themselves, they're only concerned with their own welfare and interests, they're self-seeking, so they will be in disregard of the truth and the interests of other people, but sometimes the narcissist will reward you for some of the things that you do, they use intermittent reinforcement, they love bomb duty in the beginning, but then they cut off the praise and compliments, they cut off the gratitude and appreciation for what you were doing for them, and then they used everything you did for them against you, by making it seem like none of it was good enough, like it doesn't mean anything to them, and by doing that, they programmed you to seek their approval and validation, they programmed you to feel their responses, as deserving of your effort, attention and respect, when you are around the narcissist, you condition yourself to accept their psychosis, when you're around crazy, it makes you crazy, so you begin to accept their distorted perspectives, when they say something's not good enough, you put in more work to make it better, but the narcissist just sees it as a game, it makes them feel powerful, and they use it to control you, they use it to run you into the ground, to exhaust you until you are no longer in good condition or work in order, one minute they're arguing with you, the next minute you reconcile, one minute they're rewarding you, the next minute they're punishing you, which eventually begins to wear down your sanity, your ability to think and behave in a normal and rational manner, so you begin to become addicted to the dysfunctional toxic relationship, you become addicted to the punishment, and you're constantly expecting and yearning for the reward, so even when they discard you, you may still desire that type of communication or involvement, so that you can feel worthy and special, so that you can feel alive, because you're still seeking the validation of someone who is not efficient or capable, someone who is a narcissist, when you play this game with them, you are training and accustomed in your own mind to behave in a certain way, or to accept certain circumstances, things that are going to have an effect that is the opposite of what you intend and desire, things that are going to hinder your achievement of a goal, so even after the narcissist has discarded you, you may still crave them, you may still desire the wind which they will reward and punish you, you will feel at a loss, and in need of them, you may even try to encounter the same type of person who behaves in the same way or the same situation, but you need to understand that this is not normal, validation should come from within, you should validate yourself by recognizing what you are capable of, by recognizing everything that is good about yourself, by recognizing your value, and by not giving it to people who do not value you, people who cannot afford to allow you to have yourself worth, people who cannot afford to allow you to show your goodness and high moral standards, thank you for watching, I hope this video ends here with you, please like, comment, share and subscribe, if you would like to donate, my PayPal link is in the video description, coaching queries, you can email me at coaching at NARC's Favourite UK, thank you for watching and I'll talk to you soon.


Hey guys! What is up? Welcome to my channel! So for today's video I am going to be doing my May favorites so if you're interested in hearing what I've been loving this month then just keep watching. It was a good month for makeup. Now unfortunately I didn't have a ton of time to try a bunch of new products but I definitely found some good gems that I have been loving this month. I wish I had the chance to experiment with more but this stuff from first go I was like this is amazing. So I'm actually going to start off with the cheek products. I don't have any base products surprisingly so I guess we'll just go to bronzers. I have a couple bronzers. So the first bronzer that I've been obsessed with and I think this is like at the top of my favorites list this month is the Fenty bronzer in Shady Biz. All of the hype on these bronzers were no joke. Now if you saw my Sephora VIB sale haul I did actually get this in a little kit so this is a mini and then it also came with one of the mini matchsticks but I got this because I didn't want to pay full price for the bronzer because getting this little sample size and then the little matchstick was cheaper but honestly I would not mind going back and buying the full size once I run out of this or at least this could be my travel bronzer. This is my current favorite bronzer. I have not had a bronzer that blended so smooth and evenly onto my skin. A lot of times with bronzers I notice sometimes it'll leave like a circle where the brush hit and I have no problems blending that out. That's not a big deal but with this I haven't had that happen. This just goes on so buttery smooth. It looks so even and it's a really nice color. This is the second lightest shade. There is a lighter shade for lighter skin tones which I'm sure you all know by now but yeah this bronzer is amazing. I don't know why it took me so long to jump on to that but wow this is amazing. So if you're looking for a new bronzer definitely pick this up. I will link down below the little mini set that I bought this in if you want to check that out and then I will link the full size bronzer as well but this is my current favorite bronzer. It is amazing. So this next item is another bronzer. I definitely have been loving the Fenty a little bit more but I've been super impressed with this bronzer anyways so I wanted to mention it because I still really really like it and that is the Kylie cosmetics bronzer in the shade tequila tan. This one is a little bit lighter than the Fenty one that I have and a tad bit more cool tone. So I've been reaching for this when I don't want something quite as warm. This is a very nice formula as well. It blends out pretty evenly. It picks up on the brush very well so I have been loving this bronzer as well. I've always been intrigued by the Kylie blushes and bronzers and I finally picked them up about a month ago and I have been loving this bronzer. I think it's a very nice quality bronzer and I really like the color of it. I love the packaging so this bronzer is definitely a hit. I've been enjoying this fully. Of course let's move on to blushes. You guys know I am a huge blush addict so sticking with the Kylie cosmetics things I've been loving the Kylie cosmetics blushes so I did purchase a pack of six. I gave one to my mom but I've been loving the five that I have kept. Now I've been super into glowy shiny highlighty blushes so these were a bit of a change for me because these are all a matte finish so at first I liked it but I didn't love it because I was so used to seeing that glow but these are just beautiful blushes that deposit the perfect amount of color and her line has such beautiful blush choices so if you're looking for a very light blush you don't like anything too bright I would recommend close to perfect. This is a beautiful almost neutral peachy blush. Kitten baby is also a really beautiful one for more fair skin tones. Pink power has been a favorite of mine because I love a good bright pink blush so I've been loving this one. I really just love pink pink blushes so if you like pink blushes this one is awesome. We're going shopping is more of a peachy pink blush again really really gorgeous. Baddie on the block another kind of softer pink so I really have been liking these more pink blushes but she has so many beautiful shades in her line and the formula just blends on so beautifully. They have the perfect amount of pigmentation to them like I said they are more of a satin matte finish so there's a bunch of shiny blushes out on the market right now. If you don't like that you will love these blushes. I've been loving the formula of them and then of course the whole aesthetic of them is just so beautiful so I have been grabbing for those a ton lately sticking to blush. I've also been into the Charlotte Tulbury Glowgasm Beauty Light Wands. These came out a month or two ago and I have on the low low been loving these. I did talk about the peachgasm. I believe I have a whole review of this one and I liked it a lot but I'm much more of a pink blush kind of person as you can see I just love pink so I also ended up eventually picking up pinkgasm and I am in love with pinkgasm. Peachgasm is beautiful as well for certain looks but I definitely find myself grabbing for pinkgasm more just because of my preferences so I'm gonna swatch them side by side so you can see. So right here is peachgasm. This one is pinkgasm. As you can see they are very very highlighting. If you do have a lot of texture on your cheeks just be aware of that. They aren't the most pigmented so when you blend them out it is more of just a soft color with two layers. I built a soft pink flush on my cheek but as you can see my entire cheek is highlighting so if you don't like that you won't like these but I think overall this just gives a beautiful summer glow so when we hit more into the summer where the sun's going to be shining and you don't want to wear too much powders I think these are amazing and you can throw these on as a blush and highlight because it does give you that sheen so I have been loving these way more than I thought I would. At first I thought it was an awkward product because it was awkwardly not a highlight but awkwardly too light to be a blush but I really have learned to love this formula and if you've been thinking about these I definitely would recommend picking at least one of these up. They blend so beautifully if you want more of a sheer glowy look blend these out with a sponge and then if you want a tad bit more pigmentation it's not going to make too much of a difference but it will help if you do blend out your fingers to keep a little bit more of that color but regardless I've been loving these. These are beautiful and I mean my cheeks are so pretty thanks to these so I love these. Let's move on to actual highlights so I mentioned in my last video that I've been kind of really into Tom Ford so I did pick up this sheer highlighting duo this is in the shade reflex guilt and this is one of the most beautiful highlighters I've ever used definitely my current favorite of the moment. Now you get more of a pink one down here and then a golden one up here I love the option of a pink or a golden highlight because you know depending on the tone of the look you might want to change it up. Now what I will say is this probably isn't the perfect highlighting duo for my skin tone I am wearing the pink right now that's what's giving a lot of glow up here I mean my whole face is like glowy right now but that's what's giving that really intense glow and this does not emphasize texture it's one of the smoothest highlights I've ever used it is a bit too dark for you you can kind of see straight on a little bit of a dark cast but the finish and sheen that it does give when the light hits it makes up for that so for that reason I just love the finish on the skin so much that I still continue to use this even though it's slightly too dark for me but if you are a medium skin tone this is going to be perfect on you how buttery smooth and shiny it is I use it anyways I think it is a fabulous highlighting duo very pricey I did get this for 50% off because they do sell it at my local cosmetic company outlet and if you don't want to pay full price maybe check that out but oh my gosh this is so beautiful from first go with this I used it and I was like oh that's a highlight so been loving that I really think the formula of this is something different so moving onwards we're going to move on to one of my personal favorite categories eyeshadow palettes you guys know I'm obsessed with eyeshadow palettes I collect them I love having them so this first one is a surprise to me this was something that I wasn't even going to pick up in the first place but I just on a whim during the Sephora VIB sale I did pick it up and this is the NARS Voyager eyeshadow palette in the shade suede so it's really tiny but I've just been loving this palette I've been loving a lot of more cool tone neutral looks I mean obviously I'm not wearing that now I've been liking pink looks too but uh when I've been going for a more neutral look I've been liking it to lean a little bit more cool or neutral not really warm and I think this is perfect for that so this is just really cute it's not super original I have all of these shades in here but I just like how cute and tiny it is and how it's all here in one it is awesome NARS quality and I've just been using this a lot more than I thought I would this is perfect for the office or just for anybody you can mix and match these shadows for so many different occasions and not to mention it's just like the tiniest gift of the little uh palette and yeah NARS really did a good job with this formula it took me a while to pick this up I told you guys that I wasn't going to but this just I thought about it too much and I picked it up and I have been loving it another eyeshadow palette that I've been loving I will be honest I've only used it twice but I know I love it I just haven't had much opportunities to wear it but if I had more I definitely would have worn it and it is the huda beauty topaz palette now this I just love the undertones to this palette and I know I said I haven't been really liking warm looks but this creates such pretty looks it makes me want to wear more warm colors even though this probably isn't true but I feel like this palette is different this palette inspires me when I look at it I did wear this in a video and you guys were obsessed with the look I didn't film a tutorial I probably won't ever film that tutorial but I used this and I just created the halo eye I used these two on the outsides this is the transition this to deepen everything and this color on the lid so hopefully that helps you if you were curious about that look but I love this palette I just love the color story in this I saw online it was limited edition so you might want to pick it up I don't know how accurate that is but on Sephora it says this one is limited edition and this is definitely one of my favorite of her obsessions palettes and I've been obsessed with this color story okay so the last eyeshadow palette is actually what I'm wearing on my eyes right now and this is the color pop sweet talk eyeshadow palette oh it took me a while to use this I had this sitting in my collection for a while but I knew I was going to love this I had to order it as soon as I saw it this is one of my favorite palettes that color pop has ever come out with I just think this color story really speaks to me it's perfect for spring and summer like I said I'm wearing a simple pink eyeshadow look that I created from this I love the different textures in this palette we have glitters they're super shock formula and they're really nice matte formula it's just so good for the price I cannot believe that color pop sells this at the price that they do this beats out some higher end quality eyeshadows and if you are balling on a budget definitely look into any color pop eyeshadow palette but this one is definitely one of my favorites that they've recently come out with not to mention the packaging is gorgeous and this is just the perfect palette for spring and summer honestly so if you like more pinky springy looks and you want to spend a little bit less money this is amazing I've been obsessed with it so let's move on to lips I have three lipsticks to show you guys so this first one is actually the one that I am wearing now I wasn't going to put this to my favorites but then I realized I actually use this quite a lot because I've been really into pink looks so this has been my go-to pink lipstick for this spring and pink looks and this is the Charlotte Tolbury lipstick in the shade blushing dream now this is her kissing formula which is my personal favorite formula from Charlotte it's very moisturizing very shiny and I don't know this just goes so well for peachy or pinky looks so I think if you're looking for a really good summer color this is going to be it this is going to be beautiful and a lot of brides I can see brides really like in this and it's just a really great everyday pink without being too obnoxious so you guys know I am a huge Charlotte Tolbury lipstick fan so this one has been my current favorite the one that I've been grabbing for the most also I have a lipstick from Tom Ford this has just been my go-to nude lipstick for crazy looks that I've been doing for instagram and youtube this is the shade deceiver it's just so like blank peach like you can hardly see it this with a brown eyeliner is beautiful the formula is so creamy it's so easy to work with it's so comfortable on the lips and so yeah if you were looking for a really good nude lipstick from the Tom Ford line I'm not saying you have to spend the money that this costs but if you're looking into Tom Ford lipsticks and you're into more peachy nudes I think you will really like this one because this is just super light peachy color and I really really like it and then the last lipstick that I have to show you I actually did a little bit kind of a review on this this is from the new Gucci lipstick collection and this is in the shade the painted veil and this is just the most beautiful everyday color if you work a regular 9-5 office job I just imagine this being the perfect color it's the perfect everyday nude honestly it's not too dark or bright but it doesn't completely erase your lips by any means so this is just one of those colors that you can throw on without even looking in a mirror I've been really into this lipstick and the formula of this is so moisturizing and comfortable and the packaging super cute so yeah Gucci did a really good job with this lipstick so let's move more into the tools portion of this video brushes I was sent these but of course these are my honest opinions um it's from this company called refer they are a new brush company and so they sent me one of their sets so it comes with five brushes and these are so soft and so beautiful these I'm I would compare these to Sonia G and Wangos they are just as good quality I believe these are made in Japan which is also where Sonia G and Wangos brushes are made so that would definitely explain that my personal favorite brushes have been the O5 this is the perfect brush for a sculpted bronze look now I honestly haven't even been using this on myself that much because it's been living in my makeup kit and has been used on all my clients so that should tell you something it's just so soft these are natural hair brushes they pick up powder very well and again this is just the perfect shape because you can twist it you know to cover more surface area or you can turn it to give a more sculpted look and again super duper soft I've also been using the number four brush a lot I love a good angled blush brush and I don't know why I don't own that many flat shader brushes so the fact that I could add the number two brush and it was great this is just great for packing on color but I mean nonetheless all of these brushes are really good totally recommend these these are like super duper high quality brushes the last item that I have for you I have been killing this this is the cinema secrets makeup brush cleanser I've just heard so many makeup artists talk about it and I just never really bought it and then I did end up purchasing it for this before a VIP sale and it's been a month and I am already down here because I just washed my brushes so much I've had a busy month since its wedding season and this just makes everything so much easier this gets rid of product from the brush so well I've always struggled getting gloss and stuff out of my lip brushes and this gets it all out on my makeup palette the black gel eyeliner that I use will dry and I always struggle to get that off this gets it off like this is amazing this really gets the makeup off of the brushes not to mention it does kill bacteria so this is a new staple in my makeup kit and I wouldn't just recommend it for makeup artists like honestly this is for everybody this gets the gunk out of your brushes it is amazing it keeps your brushes sanitary and I've been loving this stuff you've been looking for a brush cleanser look into this it's quick drying you don't have to clean your brushes in the sink and go through that whole shebang just turn on the tv put a towel down and just start wiping your brushes it gets the product off the color off and it sanitizes so this has been amazing they have a bigger size on sephora and I want to order that so this is amazing I cannot stress enough how much you need this all right so that leads us to the last section of my favorites so I started this last month where I always want to end with talking about a channel that I've been loving or that I want to recommend to you guys so this channel I have been falling for quite some time now we are friends but I just want you to know how great her content is and that is my friend Tara Lynn she is amazing she's literally one of the sweetest people on the internet I am convinced she's so kind-hearted and genuine and not to mention her makeup reviews are amazing if you are looking for in-depth thorough makeup reviews Tara Lynn will do it her foundation reviews I wish I could do foundation reviews like her she will like wear them for a full week give you a play-by-play tell you every little detail you need to know about the foundation and how it will work for you so if you are really into that definitely check out her channel you can see just by her community posts and what she says to her videos that she truly does care about her subscribers and what they want to see and she really is just a breath of fresh air in the beauty community and she creates good quality content so I had to mention her this month hi Tara I hope you're watching so if you haven't already checked out her channel please go over there tell her I said hi tell her I sent you and you will not regret it honestly okay so that is all I have for this month's favorites I had a lot more than I had last month and I was definitely a chatterbox today so let me know if you will be trying out any of my favorites I think you guys will like them remember to subscribe to my channel if you haven't already and I hope to see you guys in the next video I guess have a great day