Glad to introduce the next speaker. It's going to be Jermy, Jermy Yuli and the topic is going to be on design thingy and design mindset. And it's a pleasure to kind of introduce Jermy today because he can almost kind of brings in 20 plus years of experience in design. And his prime focus is going to be on human interaction and user experience. He's currently the principal at Mel Studio Australia and he's a strategic thinker and kind of he loves kind of to express his ideas visually. And on behalf of the team we just like to welcome Yuli to on stage please. Hello, how are you? Far out, it's really bright up here. Okay, I'm going to, my name is Jermy Yuli. I'm from Sydney. I'm a bit tired. I've just started a Melbourne studio with Meld. This is if you want to tweet about the talk and let all my colleagues know that we're doing some cool stuff. Here are my colleagues. I'm so lucky to work with these people. And I want to talk about this for a second. Okay, so we've heard this talked a little bit, quite a lot today. I really loved how we've started today talking about design aptitude. And so it's kind of interesting to start to hear these things because this is a while ago that he was talking about that. Design thinkings made a big influence on all of the things that we do. And if we just think about some of the things we've heard about today, think about the changes that have happened. We're talking about bots, we're talking about AI, we're talking about natural user interfaces, we're talking about all of these things. And 10, 15 years ago this stuff really wasn't happening at all. Okay, and a lot of the reason why this is happening now and a lot of the reason why it's happening so seamlessly is because of design thinking. So design thinking has done a great deal of good for our industry. It's also got some challenges ahead of it, right? It becomes commodified, it becomes this kind of set of things that you can do to other people. And so what I want to start to think about in this talk is what happens when we start to work in these kind of complex situations. So this is often a way we talk about the work that we do. I'm going to be careful, I don't step off the edge. Let's think about all of the things that are going on inside this picture. All of the computer systems, yes. There's a bunch of digital stuff. There's some screens in the background there that are showing where you're going. There's the check-in that I had to do beforehand. There's the stuff that's the person behind the thing that you can never see because it's secret, right? Probably because it's so horrible. Anyone seen those interfaces? They're atrocious. They're horrible. But then let's think about all of the other things that are happening here as well. So who designed that counter to be like that? Who designed the bag that the person is carrying? Who designed the uniform? Who designed the script that the person checking you in uses? And often what you'll find is that the answer to those things are multiple people who didn't talk with one another. And so, for instance, no one really owns these kinds of touchpoints. So I'm very lucky that with the kinds of work that we do tend to think about design in this way. The company was founded pretty much on the idea that there's a whole lot of stuff that gets left out if we think about digital only. And this tends to be things like organizational design, strategy, things that really impact the world that we live in. So if we think about design thinking and what it's going to do for this, and we can start to think about... I'd like us to shift our mindset to start to think about design mindset. This is going to be a theme I think running through this conference already. We've had some great conversations with people around this. I've been hearing it underneath a lot of the conversations or a lot of the presentations as well. One of the reasons why I wanted to talk about mindset is that it's not about things that you do to other people. It's about an attitude that you have towards the stuff that you do. So let's begin. What I'm going to do is talk about four different kinds of mindset shifts. This is by no means a theory of everything. This is just some thoughts that I'd like to throw into the ether, into the community to maybe start a conversation. Let's skip that one. We'll talk about that one tomorrow actually in the journey mapping workshop. When we work... Is there a laser on this? It's not working. When we work, we tend to break things down into these sorts of phases of understanding a situation, exploring it with our clients and people who use it, articulating that situation or articulating the kinds of changes and then thinking about realizing it. These circles are bigger at this end for a reason. We tend to spend a lot more time up there. And it's in that mindset that I want to talk about some of our projects. The first mindset that I'd like you to start to think about is an embracing of ambiguity. I was really pleased to hear about the government and designing for government and designing for things like traffic. And my God, 500 million new internet users in this country alone. 80 million houses getting fiber. I live in a country that has 26 million people. So that's kind of interesting to hear that sort of stuff. It blows my mind. This is what it looks like if you try to go to a government one-stop shop center in Australia. The queues are probably a bit shorter than they are here, but nevertheless there are queues. And there are people who are not having a good time. A lot of our services have been digitized and there's a huge push to digitize a lot of our services. Yet the platforms that they were built on and all of those sorts of things are a bit challenged. So this is the reason, or one of the reasons why all those people are in that queue is because they can't do the stuff they want to do online. And the government wants to know something about it. So we've been working with them around that and embracing that ambiguity of this situation. Because this is not just a technical problem. The problem is also around this person here in the blue shirt who works for this center and what they need to do and connecting their experience in with that of the people who are coming to do something. The complexity of these situations when you start to look at population-wide change or technology that's going to work for everyone. And I have no sense of what it's going to be like for some of you to do that here. But what an amazing opportunity if you think about 500 million new internet users. It's not going to be about selling them more sandwiches or mobile devices. Some of these things that help people to live lives, help people's lives get better, can be delivered through these channels. So helping people to understand those mental models, making sense of this complexity. This is a mindset that is supported by this mindset of embracing ambiguity. It's something that we do. It's something that's very hard to describe. That's one thing I'd like to think about. So this kind of resonates, I suppose, or one thought around this is that if we think about the marketing budgets that were mentioned earlier, right? And if we think about 20th century design as being about helping the marketing budgets and making people want stuff, yeah? Then 21st century design can be a flip on that to start to think about, well, let's make stuff people want. It's cute. Oh no, sorry. Oops. Okay, next mindset. Chela chela, I'm going to rush through these because we're going to get to the end soon. Shifting the frame. This is the key thing I think all of us do, okay? It's a key play in the way designers work. And it's a mindset that can be very difficult to embrace if you don't feel as though you have the power, okay? So it's also something that needs lots and lots of practice to help. I'll talk about this with a digital project, okay? Which began as a digital project. We were working with a peak body in Australia. They're kind of sort of involved in keeping all of the standards for how teachers are accredited. So they developed these standards. This weird sort of quasi-government organization with one shareholder who's the federal minister for education, okay? So there's a lot of kind of politics and bureaucracy internal to this organization. We were asked to come in and help a web design firm, okay? We don't do digital. We don't do production. We don't create these artifacts. But we came in to help them shape and frame this project, okay? Standard sort of stuff, working with teachers, okay? Helping them to bring their vision to life. Helping them to show us all of the innovation that they're already doing. Working with staff, admin staff inside this organization to help them understand what it might be like to inhabit that experience of being a teacher, okay? So this is a classic empathy map exercise that's going on with people who are really, their job in this organization is to answer the phones and make sure that the, you know, stationery doesn't run out and make sure everyone's supported. Yet they had value there because in fact, they're the people who are in contact with the front lines every day. Also working in a super sort of flexible way. So a lot of the artifacts that we use are journey maps. Heard of journey maps, yeah? We're doing a workshop tomorrow. If you're interested in that, come along. This is a proto journey map in the background here. I believe this is the current state. So we kind of often work with a current state. This is what's going on now. And a future state. This is where we're going to be. This is what you want to do. Being able to move things around like this, this office as well or the studio where we're working in here is co-located inside the organization. We're like smack bang in the middle of the place. The two gentlemen on the right there are the CIO and his second in command. Helping us work through some of the sense-making. So this is what our final journey map looks like. And it comes all the way along here. And at some point we get to the actual website. So let's just remember our job to begin with this and the reason why we're in the room to begin with is to help them redesign the website. It turns out that in fact to redesign the website there's a whole bunch of stuff that needs to happen back up stream inside the organization. And they didn't realize this. We kind of helped them to surface this. They knew something needed to be happening up there. They knew that there was a whole lot of stuff already happening that needed to be codified and sort of would end up being rendered into that website. Yet they had no way of articulating this into the organization. So this is something that we use there as well. And of course that then leads into thinking about principles that can then be used inside user stories and et cetera, et cetera. And that's kind of familiar territory. But this ability to be able to shift that frame and say well yes it's about this website but it's also about the way the organization runs is a key mindset for designers. In fact it's kind of like a Trojan horse, right? You're familiar with this term or the way that this is used where you might come in for something digital but in fact it's really about, for instance, CRM is a classic one. It's about our conversation with our customers or an intranet is about our conversation with our staff. So I'd like to use here and picking up on Dan Hill's work as well from the Trojan horse is that Cedric Price's quote here. So if technology is the answer, let's be very, very clear or at least critical about what sort of questions are we answering with our technology. Let's shift that frame. Let's use it to explore other ways or other things or other kinds of impact that may be better. Dan's work is exceptional. I think he's just moving it all to Medium as well. So if you have a look at him there on Twitter and Medium you'll find a lot of his old work and it's amazing, particularly around cities. Engage deeply. Third mindset. We have this kind of saying at Meld that every project has two projects. There's the first project which is around, well, let's actually deliver the impact or the outcome that we said we were going to deliver and that you're paying us for. Second project is, well, let's make sure that that doesn't get put on a shelf somewhere. Let's make sure that it has a life inside the organization. And in order to do that, we found the best way to do that is to engage deeply with our clients, design with our clients. This story is about the State Library of Victoria. This is a project we won an award for last year. It's interesting. If we look at the State Library, this was their organizational structure. It's also this beautiful reading room internally. But it's this 19th century, Commander Control, Panopticon kind of way of thinking about an organization and its relationship with its customers, which has totally changed. We almost come back full circle to what libraries used to be for, which is places of creation rather than consumption. So we worked with them for quite a while and the key thing here is that our second meeting at that library was with their union. Because if any changes are going to happen, it's a highly unionized workforce. I'm not sure what it's like here in India, but in Australia the trained unions in particular with libraries and this library, there's a strong tradition there and there's a strong kind of... That's one of the forces that we needed to work with. We needed to have on board and we needed to make sure because any changes that are going to come out of this design process are going to have to be able to be done. This is the feasibility thing. It's not technology. It's civilization, culture. Again, we set up on site. I want you to keep an eye on this guy. He's our client. He's someone from the library who came and camped in with us for the project, for the entire project. And again, this is us working with a current state map. So there's a lot of construction going on here. There's a lot of kind of co-creation going on here. People's voices are being put into the mix. People's notes, people's scribbles, they're all part of this. This is tough to do, this kind of engagement, but it is very worth it. It's totally worth it because it's kind of like investing at the beginning of a project. A lot of then the changes later on down the track just fall out of this trust and kind of co-creation that's being created. This is the group working, I think it's like 8.30 in the morning. It's an hour and a half before the patrons can come into the library setting up, physically prototyping some things. So again, you can see our friend standing just here. And this is us kind of pinning up work in progress inside the halls of the library where a lot of the work kind of gets critiqued, a lot of decisions get made, and he doesn't look like a client anymore. This is what I love about this photo, okay? Inside this picture, there's no one from our company here. And so this is kind of one of the litmus tests, I suppose, of thinking about how would we... What's the success or what's the kind of impact that we'd like to create in this kind of project if we're working deeply engaging? It's that we can walk away and there are champions inside this organization who can continue to advocate for this, okay? There's our final future state map. It had a great deal of impact. I mean, it was used as part of an application to the state government for $80 million of funding to refurbish the library. It's like $4 billion, I think. Excuse me. Everyone can see their fingerprints in this, okay? Because they're there, because they've been engaged along the way. It means that a lot of these decisions about, well, what are we going to do next? Is this the direction that we're going in? Have already happened. So the change happens not just in the unit that hired us. It happened throughout the entire organization. Often when we redesign these sorts of things, change has to happen inside the organization as a result of that. Engaging people, deeply engaging people, inside the design process helps to set the ground or nemawashi, you know, this Japanese term for preparing the ground, creating it sort of arable so that the flowers can bloom. Okay, so this is something I'd like you to take away from that in terms of engagement. Excellent. Okay, last one. Building capability. Just have a look at this list, okay? This is a list of outcomes some people wanted at the end of a workshop with us. We find ourselves doing this more and more. This is this idea that instead of us coming in and doing the job for someone, we will come in and help them to get better at doing this. Okay, so this idea of building capability. It's inside every kind of project, and it's kind of at that core of design being a constructive act, yeah? Very similar to education in some ways. This is with the Australian Tax Office. That list of things, okay? So they're fairly similar kind of problems that you'd find with any design department inside a large technical organization. This is the organization that does all of our income tax and all of those sorts of taxes, okay? It's pretty important for Australia. They've been a huge investor in design over the years, and we work with them to help all of their designers get better at understanding this service design kind of language. And skill set, okay? They were happy. This is with the Museum of Victoria as well. And the key thing here, I think that's really interesting, is that we not only have designers, but see the suits over in the corner here as well, okay? All the executive came in. And there's a thing here around, sort of when you build capability, as the previous speaker was talking about, you need it coming from the top as much as you do from the bottom, okay? And you need this mandate from leadership. So, what better way but to help them speak to speak? There we are. Okay, so this is what I was taught as a kid. It's kind of what I think about in terms of building capability. When we do a project with people, let's leave them in a better state to be able to continue doing the work. The key thing here, and a secret, I suppose, is that then you get to do better work with them later on. It goes further up the value chain rather than doing the same job again. Okay, so here we are. Four mindsets. Four ways of thinking about an attitude towards design that's not about, you know, taking someone through a process, but it's about taking yourself through a process. So, that is the one more thing. Sorry. It's that you actually have this responsibility, I suppose to yourself, to use design to start to think about how are you going to change your attitude towards what it is that you do trying to make impact. Okay. Now, I did want to add two more things at the end of this. All this talk about education. There is a free MOOC that's going on right at the moment. It started this week. You can sign up for it. It doesn't cost a cent. That's running based on some work. So, previous to... with Mel, I was 15 years inside tertiary education. And the work we did there around designing a program for this kind of 21st century design skill is now being, you know, part of that's been carved off and taken into this future loan MOOC. So, I'd really recommend checking it out. You can still join that. There's some great stuff in there around service design, around transition design, which I think is a fantastic kind of thing that you're going to really... You know, this is... Again, sorry. It leads into a masters that we developed at RMIT called the Master of Design Futures. Okay. So, that's a couple of other things just at the end of there. Wrap it up, because now I'm at the end. Thank you very much.


So we had some awesome releases in 2023. And then there were some just tried and true things that I'm gonna bring to you today. What I found in 2023 in the category of eye makeup and lips is what we're gonna be covering for the very best eye and lip products today. We're gonna get into that right now. Before we do, I do have a number system where the number is corresponding to the product I'm holding up. And you can go down into the description box, look for the number. You don't have to worry about remembering a product and the information on the product and the link will be there and you can shop that way if you'd like to. Also, all the makeup that I have on will be listed below along with my shirt. At the very end, I'll show you a picture of my shirt and the earrings I have on, jewelry, bracelets, anything like that that I have on. Also, my press on nails. I become a press on nail fiend lately. So I'll be showing you that as well. All right, let's get right into this because we have quite a bit to cover. So very quickly, I did not necessarily just pick one from drugstore, one from high end. If I didn't find a high end one I liked or if I didn't find a drugstore one that I liked, I didn't put them in here. Also, if I didn't find a new release, I just went back to the ones that I was gravitating towards for the whole year. The fact that those try to choose from past years or months or not in this video does not mean that I don't still love them. And I have a whole playlist of those if you'd like to go see my yearly favorites going back about eight years. So I'll list that below for you as well. Let's start out with lips. Usually nobody starts out with lips. So let's just start out with lips. I'm gonna start out with liners because that's where we all kind of go to. The makeup by Mario lip liners and this particular color is called Kevin. And I've been through two of these this year. Just this year because it seems like every time I would reach for something, I would want this lip liner. And it's just specifically because I love the texture of it. It's not too soft and it's not too stiff. So it lines the lips really well. It also has on this side a brush that you can use to feather that out if you need to or soften the line if you need to. Now, these particular lip liners, I'm gonna show you one from the drug store in just a second, but they don't last like all day. I don't know of any lip liners once you eat or once you drink or whatever that's gonna last completely all day long. I'm always retouching mine. I don't know about the rest of you, but I always retouch mine. But these from makeup by Mario, they're really, really good. And this one from Kevin is my favorite color. It seems to be lately. And then I put in from the drug store the ones that I, again, I didn't have a new one from the drug store, but these are the ones that I gravitated towards all this year. These are the LA Girl Shockwave Nude Lip Liners. And this one is in mauve, beautiful mauve-y tone on that one. And it's kind of a little bit lighter than Kevin right here. Now, the differences is these are very creamy compared to the makeup by Mario one. And then this one right here is Rosewood. Now, Rosewood is the one that I probably use the most. I love that deepness in it, and then I can put just a gloss on either a colored gloss or a clear gloss and smudge it all out and it's just gorgeous. This is a very creamy formula, so you definitely can fill in your lips with it, but they're not so creamy that they're gonna wear off super fast. Now, one thing I will say about both of these is that they are not automatic pencils. That's kind of a deal breaker sometimes. For me, it's not. I like having a really sharp liner so I don't mind sharpening them. But you might be one that gravitates towards mechanical. If you are, check out Revlon, check out Maybelline, check out L'Oreal, they're all so good. And then let's talk about, let's just talk about this one lip oil that I have. I didn't really go towards any other lip oils. This COSIS lip oil, I know that this came out a couple of years ago, but it's like I all of a sudden had a light bulb moment with this and this particular color too. The color is called exposed, and it has a little bit of reflex in it and it's not overpowering. Why I like this is because a lot of lip oils will feel really greasy and really slippery, whereas this one from COSIS, it just feels like a lip gloss, but you're getting all those yummy benefits of being able to treat your lips with the great ingredients as well. Now let's talk about my all-time favorite lip glosses, but let's talk about these particular colors. The Maybelline Lifter glosses are my favorite glosses because they feel so pillowy. And there's no other way to say it. They're not sticky, they're not tacky on your lips. They just feel like you've got little pillows on your lips. I just really like them. What I have here would be surprising because these are three colors that are very bronzy. They're kind of like topaz colors and I think those are the names actually before I go off, I'm just gonna tell you. This one is crystal, so it looks like a very pretty gold color. This one is copper, name speaks for itself, and then this one is gold. Again, the name speaks for itself. So I'll swatch these for you really quickly. Copper right here. I love these because they're a little bit sheer, but they do have enough of that shimmer in them to be able to just really set off your lip liner. This one is in copper, and especially during the fall and winter, these are just beautiful with regular, with my color lip liners, which are like burgundies and pinks and mobs. They're just beautiful with them. This one right here is the gold one. They're really gravitated towards these colors when I found that they had released all of these because they went so well with pink undertone lip liners. So these are gorgeous, and particularly these colors is what I fell in love with this year. So really have been liking those. So let's wrap up lips with my two lipstick choices. My drugstore lipstick choice is from Colourpop. I normally put Maybelline in here. Almost every year, Maybelline comes in and it is what I gravitate towards. I have been using these though this year because they're just so easy to use. They're these thin little lipsticks that are easy to outline your lips, unlike a lipstick that's a big bullet. They're just super easy. That's like the one and done thing. And if you get a cream one, they have the matte and they have the cream. If you get a cream one, then you've got your lip gloss, your lipstick and your lip liner all in one. So this one right here is one of my favorites because it is a really light pink and it's called O-Snap. It's almost a nude pink. I shouldn't say almost, it really is truly a nude pink. It's so pretty to go with any color liner that you particularly like. Whether you like the rust color liners or whether you like nude color liners, burgundy plums, whatever you like. Rose, whatever you like. It's one that just goes really well with so, so many. And then the other one, oh gosh, I've got to get my glasses for this one. This one is called Toasty Cream. And that one that you saw that was the O-Snap, that is a matte one. And I think that Toasty Cream might be as well. I will see here just in a second. Yep, this is a matte one as well. So what's beautiful about this, this one is you get a little bit more depth there, but you're still getting a light enough color if you're somebody that doesn't like to wear, you know, very bold, bright colors. But it really does liven up your look because you've got that mid-tone. So I really think this one's a beautiful one. Any of these I can recommend. If you get the creams, they're beautiful. If you get the mattes, they last a little bit longer like a normal matte does on any product, but they're very comfortable. You know, you get mattes sometimes and they're very dry, that's not these. These are really comfortable, very creamy. And yeah, these are the ticket. And then I have Anastasia Beverly Hills. Now I purchased so many of her holiday sets because I fell in love with this formula this year. And so I was out there buying holiday sets and everything. And I still came back to the ones that I love the most. So this first one right here is called, let's see. This one is called Hush Rose. This is the matte formula and it is so pretty. Look how vibrant and pretty that is. That's a matte one. And I really love wearing this with so many neutral tones because it just kind of takes on the cast of whether you're wearing, you know, if you're going towards a cool tone or if you're going towards a warm tone, it just really is one of those universal shades that is so easy to wear. And then this one, this one's called Hayes and this one is a Satin. And I specifically bought this one because it is so beige. And I wanted to really dip my toe into going back to my 90s roots when we were doing the lip liner with the beige lipstick. I love that look, you know, a little bit updated, but I do still love that look. And boy, I love this formula. It's so creamy and it's gonna be a little bit harder to see. It's gonna look like there's not much pigment there. And there really isn't. But when you get it on with a lip liner, it just gives that 90s vibe and it's so pretty. And with any sort of a neutral eye or anything gorgeous. And so the Satin is more of a glossy formula and then the mattes are a true matte. So these mattes are gonna last you longer, but either one, they're just beautiful. So that's my roundup for lips. Let's go to eyes. All right, for eyes, every single year, I show you the same exact Anastasi Beverly Hills eyeshadow primer and the Jason Woo eyeshadow primer. My Anastasi Beverly Hills isn't in here with me, but I'm gonna recommend both of these again. They are Primo. They're just so good to be able to cancel out any darkness and really grip your eyeshadow and keep it there all day long. And they're going to keep your eyeshadows more vibrant because they are taking out that discoloration. You're putting down a more creamy colored base. So that's always a good thing when you're doing your eye looks. If you want your eye looks to pop, use a primer that's gonna take away the redness, it's gonna give you a little bit of a light colored canvas to start with. And these are both really good. But I wanted to tell you that I also found from Denessa Myrick's. This is just one of her cream eyeshadows. This is so budge proof. I mean, I would definitely go out and purchase some of her other ones if you were just thinking about just wanting to get a really good just cream eyeshadow period. If you wanted to use it as a liner with an actual brush, eyeliner brush, you could do that.  I don't know if anybody else's eyelid sweat but my eyelid sweat. So for me, this is a huge bonus to be able to find something that not only I can wear as an eye shadow on days that I wanted just one and done go, but also that I can use as that base like they do with the MAC paint pots, but this is gonna dry down completely.  So I really did love picking this one up this year. Brow products, it's probably no surprise that the brow products that I chose are the ones that I use over and over again. Now, Emily Noelle showed one in her yearly favorites from Estee Lauder that I'm intrigued by because it's a three products in one. Well, these are two products in one. One is from Uoma and the other is from Tarte. And what is so cool about it is on the one end, it has the micro brow or the micro brow pencil. Both of these do on each of these. And the other end, they have these fantastic gels on them. I like both of these. I like them equally, but what's really funny is that I like the color of the micro brow on the Tarte one, which I'll show you right here. So here's the color of the micro brow for the Tarte. And then this one is for Uoma. So the Uoma one is a little bit more warm. I think that's why I like the Tarte so much. But when it comes to the gel, I like the Uoma one. And more than anything, look at that spoolie. Teeny, tiny, little spoolie. And also this will put your brows down and hold them all day long. It does the same thing with the Tarte one. The Tarte one's really good too. And it does have a teeny, tiny spoolie. It's just a bit longer, but I really like that they've just put these itty bitty spoolies that can catch every single hair. There's some days that I don't wanna mess with a micro brow and paint in my brows. I just wanna take the brow gel and go through my brows really quick.  But I really love both of these. I put them both in here more than anything because price point. The Tarte is, whoops, let's put that in on the right end. The Tarte is the high end and the Yuoma is the one that you can get that is quite a bit less expensive, but they're both such good product. Eyeliners, I am excited about eyeliners this year. I showed you these particular eyeliners. These are the L'Oreal Infallible Grip Eyeliners. I did an eyeliner tutorial not long ago. And this is what I used. These are fantastic budge-proof eyeliners. They glide on so gently. I'm wearing this one right here, which is the brown one.  They are just really good. And I do like that on the other end. You also get the little sharpener in there, which I hardly ever use, but I do use this little smudger when I'm on the go. It's just really easy to use and really easy to smudge out your look if you're on the go and you don't have a brush with you. So I feel like this was a great new release this year, but I fell in love with an eyeliner that is a very obscure company, but oh my word, these stay in your waterline. Whether it's your upper waterline or your lower water lash line, whatever it is, they stay. And if you want to put them on just as regular liners because you don't do waterline, they are the most waterproof ones I've found in a long time. Once these dry down, they're there.  They're from Kulfi. K-U-L-F-I is the company and they're ones that came out at Sephora. I love these. This one is the brown one and it is just so creamy and so yummy. As a matter of fact, the formula is so close to the L'Oreal grip that you might not be able to tell the difference, but this one will stay in the waterline. Whereas the L'Oreal grip will stay in the waterline for a bit, but it's not going to stay. Like I can sometimes have this on for six to eight hours, which is unheard of because I do have pretty watery eyes, but this blue right here, when I wear this in my waterline, I get so many compliments on it. It is this gorgeous sapphire blue. And I don't remember whether it's called Cobalt or sapphire, it's called Rain Check. I was wrong on both. So it does look like the most clear, vibrant blue sky, blue deep water, so pretty.  If you want to do a little bit of a wing, if you want to do your upper lid where you're going completely across and snudging it, you're going to be able to play with it. But once they dry down, you have them there. And I feel like these are worth every penny. By the way, both of the ones from L'Oreal and these are automatic liners. So for those of you that don't like to have to sharpen, these are the automatic ones. I also found Moira. I am a die-hard Moira fan, which if you watch my other video that's going to be coming up all about face and cheeks, you'll figure that out real fast. But this one from Moira is called the Supernova Mo... Super... Let's do that again. This one from Moira is called the Supernova Multi-Chrome Eyeliner. This is so pretty. It is so, so pretty. It has this look of purple when you first put it on, but it flips through blue and it is so gorgeous.  So if you're somebody that really just does neutral and you want to kind of go into looking at more colorful eye products, but it really kind of worries you, try an eyeliner that has a vibrant color.   And these are gorgeous. I thought that this was going to be completely blue because of the packaging or teal or whatever. But when I got that on my hand and I started to look at it and then watched it flip through cobalt blue and purple, I was like, I'm hooked, I'm going to buy some more. Now for a liquid liner, I'm kind of getting away to where I don't do a lot of liquid liner, but they also have the L'Oreal infallible grip liquid liners. And I bought the brown and I bought the gray because I wanted to try them out. The gray is so nice. It's a deep charcoal, so it's not quite black. And then the brown is just beautiful because same thing, it's a deepened like chestnut brown color, not quite black, just a little bit of a softer look without going to that harsh black look. So if you're somebody, again, that doesn't reach for black, but you want some other colors, you might try these. The infallible grip felt tip liners instead of the eyeliners or the gel liners, these are really good as well. I'm leaving eyeshadow palettes for last, but to the drugstore goes all of my kudos for this year's releases of the mascaras because I just tried so many high end. I mean, there was probably 10, maybe a dozen high end mascaras that were released and the drugstore ones that came out beat them. Now I do know that the Milani highly rated one is not one that came out this year, but for me, I did try this this year. Now this is said to be a dupe for the Thrive Cosmetics mascara because of the way that the wand is, just a regular silicone bristle brush and it's also a tubing mascara. It's beautiful. It goes on so nicely and separates your lashes, lengthens them, makes them look beautiful and when you're ready to take it off, it's so easy to take it off. You could take it off with water. It's that easy to do. This is a very nice mascara and I just fell in love with it and yeah, thought it was beautiful. The L'Oreal Telescopic Lift. Now I like the waterproof one. To me, it's not that hard to get off compared to the regular one. The regular one, I didn't like that much because I felt like it did flake a little bit, but this waterproof one was perfection. Really quickly, I'll just show you this wand. Again, it's a silicone bristle brush, but on each side, it has different lengths of teeth or tines on there and so you're going to be able to get length and you're going to pull it through and separate but you're going to be able to build towards the base of your lashes with the shorter part. It just really does a really great job. Now, if you watch TikTok, you know that there was a whole mascara gate over this. However, I still stand by that this is really good because I'm not somebody that wears false lashes so I didn't get tied up in that whole scandalous eyelash thing like it was the end of the world. But you know, as creators, we need to be able to have people trust that we're going to tell them whether or not we have lashes on with our mascaras. So with me, you're going to probably always know unless I tell you I have lashes on because I can't do lashes worth anything because of my hands. So this beat up tube right here is from Elf and I feel like Elf knocked this out of the park. I'm so excited for what Elf is doing lately. I'm going to have a whole Elf video coming out for you all, but this one from Elf that is the lash and roll. This one that they were duping the benefit they're real, they really got it and it's just so good. I guess I am a silicone bristle brush person. I didn't think I was. I thought I was the other way around but all three of these have the silicone brush and all three of them do what I need which is separate what sparse lashes I have. I have longer lashes but they need separated because I don't have that many of them. This one though was special because I felt like it did hold my curl and that's something that is hard for me because I do have lashes that tip down a little bit. They're just really bad about keeping any sort of a curl but really beautiful on wear time and all of these actually are wear time, no smudging, no flaking. That's got to be a criteria right off the bat but it's got to do a bit of volume, get as much length as possible and it's got to separate and all of these were, smash it out of the park mascaras this time. Okay, the last part is eyeshadow palettes. I need to tell you that this year for me personally, ColourPop did these 12 pan palettes fantastically. Now I love so many of them. There's three that I'm going to show you specifically but what I really kind of got into more than anything. I was for a long time and you all know this if you've been with me for any length of time. I was always wearing a high metallic on my lid but I do other colors, soft mats everywhere else. Well, what I decided is I was going to really try hard to use the toppers that you see in so many of these palettes because they were coming out all over. I mean, you got to try and utilize them and I found that they really soften my look but still give me my great feels for wanting to have glitter or sparkle or metallic on my lids. I really love that look. I don't want to give it up. I'm somebody that has always loved the high shine look. So that's what it does. This one is called Cloud Nine. I'm just going to show it to you right there. ColourPop is such a great quality eyeshadow company. I know that they come out with things all the time but sometimes they come out with ones that I just want to keep around no matter what and I hope and pray that they keep them on their website long enough that I can tell you about them and you can go get it and they do have all of these still. So Cloud Nine is kind of a mixture of the cool tones, really beautiful neutral cool tones with a little bit of pop of color, this blue right here. So pretty icy blue right there. There's a couple of toppers in there as well. Pretty Pleas also satisfies my need for the mauve tones. This was a beautiful palette this year. This one in the corner down there, that was definitely a topper and I just took it and I topped it over top of this kind of a rosy mauve color right here. So beautiful, gorgeous colors in here actually. Even that really beautiful matte right here that is that kind of a creamy, kind of a creamy pink color with pinpoint glitter in it and I mean it's microfine pinpoint. So you're going to more than anything you're going to see just the cream color you're not going to see that has pinpoints in it. Gorgeous on those. And then this last one, last one is called 1111 and this one for me was just about the pretty neutral palette that you might need to have in your life. This one I felt like could very easily stand up to one of my high end ones and it's the Natasha Genona I Need a Nude. Now that's what I'm wearing today is the Natasha Genona I Need a Nude. It's what's on my eyes today but I want to open this and I want to show you kind of the similarity between these two.  And if you were doing looks I think that I would go for the 1111 palette because I liked that these were a little bit more vibrant and you also had a little bit more depth in here whereas the I Need a Nude palette and I use this constantly. And if you're wondering why it looks like brand new because it is, I had to go buy this because mine fell and broke half of them. Oh man, if you've ever almost cried over makeup the other day. But this one is so pretty. Now a lot of these are toppers. The one that I have on is in the corner right here and it's the topper that I just have on over top of. This is kind of a creamy peach color. It's what I have under the one that is in the corner over here. This one, this brown right here is such a beautiful depth but I will say that if your person that is medium skin tone and you like a more pigmented palette or you have a deep skin tone skip this one because it's not gonna be for you but this I have heard people just rave about for me it was perfect because finally I was able to just go in and do an eye look without having to worry about am I going to get my eye look looking too deep too fast because the tones were just so light and so beautiful and I don't really have to speak to how beautiful these shadows are. Natasha Denona, she knows how to do shadows every bit as much color pop does too but Natasha Denona has it down pat along with hooda. Now hooda beauty came out with the pretty grunge palette and when I first saw this I was like nope ain't gonna do it but guess what? I got sucked in when I went down and I swatched it. Now when you look at this you're thinking those are dark colors Melissa and you're right. So again if you're somebody that is medium to the very deepest you're gonna love this palette and if you've never tried a cool tone palette before you're gonna love this palette so give it a try. It has these cool tones that go from purples to browns to grays. It's gorgeous all the way across the board. This light color right here that looks like a very creamy color. It's perfect to be able to mix with some of these to lighten them up if you feel like they're too deep and if you want something too deep in you can go into the black so pretty and then over here you do have an eyeliner color that she put in here which is a deep, deep, deep black. So beautiful.  It's really pretty. All of these are beautiful. These ones that look like they're chunky glitter they're not chunky glitter. They do have a bit of glitter in them. It's micro fine though and it is so beautiful on the lid or if you're gonna sweep it completely across your eye they are just gorgeous. That one's not quite got the super shine or super metallic in it that this one does. That this one does but they're just so pretty and I loved that they put in these grayish kind of purple colors in here. They're just, this is a beautiful palette and I didn't think I was going to want it or like it. Melissa 55, I love that gal. She is so classy and so beautiful and she did a look on Instagram with this palette and her eyes just sparkled and twinkled. It showed her blue eyes just pop. That woman is just so beautiful anyway but it was really pretty on her. Gorgeous quality as usual, absolutely beautiful. So if you've been thinking about this one and you've been wondering whether or not it's worth the money, I know they all just got their prices raised on all of these, I know. So you might have to wait for the coupon but if you've been thinking about it and you see a good sale and you want it to go for it, it's a great palette. All right, that closes out eyes and lips for this video. Stay tuned for my next video that should be out in two more days and that's gonna be all about complexion. So it's going to be powders, foundations, concealers, blushes, bronzers, highlighters, all those good things. So stay tuned for that. I hope that you did enjoy that. Now let's just take a peek at this shirt really quick so you can see it. I love the way that this crisscrosses over the neckline and then gives a little peek of it right here across the chest. It's very modest, it doesn't come down too low and it's long sleeved, it's a rib knit, very forgiving on the size. Super stretchy, I'm wearing a medium, kind of curve hugging but I do feel like at the same time it's very forgiving on its size. And then of course the earrings, the bracelets, the rings, everything will be listed and linked below like I said and so go ahead and open up the description box. So I hope that you did enjoy it. Don't forget to tell me all about what lip and eye products you got this year. Cause obviously I didn't find enough lip products at the drug store. So tell me about some that you have found that you absolutely fell in love with this year. I would love to hear from you. Love you guys so much. Come back around really soon so you can see the next part of this roundup for 2023. Take care of yourselves and I'll see you very soon. Bye bye friends.


Hello, everyone. I am here with 2020 congressional candidate from Nebraska's second congressional district Cara Eastman fresh off of her primary victory She's here to talk about what she did to be successful and how we can help her win and defeat Republican incumbent Don Bacon in November Cara, thank you so much for coming on the program. Thank you for having me. I'm so honored to be here You know, I was telling Cara before we came on that her Success here really helped to kind of pull me out of this funk that I was feeling You know, because it seems like everything that we worked for in a way was crashing and burning before our very eyes and you know, there's still a number of really fantastic members Congressional candidates running for Congress across the country and your victory meant so much because it showed us that You know, we can still win we still have a lot to fight for and this election isn't over like we may have not been successful at the top of the ticket But we can still really have a tremendous impact, you know, when it comes to congressional races across the country So I just want to ask you because this is really a difficult question that we're all asking to ourselves How did you win? Like what do you think you you did? What were the key ingredients to your campaign success because you're running in Nebraska and you know Conventional wisdom would tell us that you have to be kind of centrist and you can't be too bold But you've run on this really bold unapologetically progressive campaign your advocacy for single-payer is just phenomenal The way that you explain it. I think is perfect. Um, so what do you think made you successful? well, I mean Part of it is just hard work. We we were able to you know in 2018 We knocked on about 200,000 doors this cycle We made a full pass to the district before the coronavirus hit I think my field director today said we had about 320,000 attempts at voter contact either at the doors or by phone And so I think hard work is part of it But but the other pieces, you know, I I'm fortunate enough to have run in 2018 So I do my name ID is relatively high in the district. I think that helps But also I think people are looking for authenticity in a candidate And even though we don't always agree on everything at least people know who I am and what I stand for and where I stand on things and and I think now it's just a matter of candidates trying to get people to understand that while not everybody agrees on Progressive issues there. There's there's so much common ground and I think part of the problem is is like messaging It's it's buzzwords that throw people off. We learned this right from Obamacare affordable care I people didn't know they were different things or they thought they were different things and and so I think that's how Happening now like you walk into a room and say Medicare for all and half the room shuts down because they're like, oh I don't like that thing that that guy was talking about on TV for years And so but the reality is when you explain it to them when you say this is cheaper for the federal government This is a lot cheaper for you This means you actually have choice and freedom when it comes to health care that you don't have to go with in Network out of network for no parent reason whatsoever that you're not kind of get hit with surprise billing I think then people start going, huh, that's really interesting Then you get a pandemic and you sit and people say wow untethering health care from employment not so crazy Yeah, and when I saw or when I when I posted the video of your single-payer Basically, you make you make the case for single-payer and you kind of respond to all of these talking points that we've seen that have largely You know Manifested from within the industry that are fed to politicians You broke down all of these anti-medicare for all talking points I think brilliantly and one thing that I noted when I talked about that was that you really you have a great way of Explaining something to where you meet people where they are so Understanding, you know the context of the district that you know that you're running in and all of that unique dynamics there You know you you touch on these aspects of freedom, which is important to people You know you will be more free under a Medicare for all system And what's interesting is that the minute you won your opponent Don Bacon Republican Immediately started lambasting you on Twitter with this absurd Twitter thread Going through all of the ways that you are kind of this cuckoo crazy person and he's really trying to frame you as someone who is an unrealistic candidate and What is going to be your response because he already is trying to really focus on single-payer and he's trying to use that to bring You down. How are you going to basically? Repel some of these attacks and what do you think will be the best strategy going forward to actually beat him because I think this is a very Winnable race and it's going to be difficult But if you win this could really change discourse nationally when it comes to where progressives can't win So how are you going to beat this guy? Good question Well, well first of all, we're lucky right this playbook has been played for decades about Democrats about ideas Medicare that this was the same narrative social security same narrative that this is crazy pie-in-the-sky idea and so so there's that right there's the The fact that this is this is a traditional playbook that they bring out to try to make someone look nuts when really what we're saying is like there's a better system out there that actually saves money and and and Obviously when when there's a woman running the the narrative they love, you know, they love this narrative like I'm I'm this radical socialist crazy person That I don't have the right temperament all these kinds of things Well, like I run nonprofit organizations for over 20 years My temperaments pretty calm pretty cool And I've gotten things done that people said couldn't get done and that's by building coalitions by bringing people together so I think one we have we have an obligation to point out where His his playbook is the Republican playbook It's the Trump playbook and and he's just regurgitating speaking points given to him by a party I've never been that person nor will I ever be because I I'm gonna fight for the things I believe in and any party can tell me what they think I should say but you know I'm just gonna be me and and the other part of this is the reality is Congressman Bacon has voted three times to take away health care from people without a viable plan to replace it when He talks about his plan, which was had some made-up name There's no way that that's gonna save money and and I can't believe that a that somebody, you know Where the Republican Party has traditionally been this party of fiscal responsibility. They're now completely Rejecting although not completely right because when we look at single-payer it keeps growing among rep You know in popularity among Republicans, but they there were there some of them are rejecting this idea That we could have a system that's much more efficient that eliminates waste and that saves money for people I don't quite understand why that would be unpopular. Oh wait Yes, I do when the pharmaceutical companies and the insurance companies are coming in and lobbying and paying for Politicians to say this crap it works And so now it's time for us to stand up against those things and say we're gonna elect politicians who don't take corporate Pact money who aren't bought and sold by industry and by special interests and we're actually gonna fight for regular Working and frankly right now people who aren't working in this country because this is what we need and what we deserve Yeah And the irony is that he accused you in his Twitter thread of wanting to quote-unquote take away people's health care But that's what he voted to do three times because if you just want to repeal what we have in place Obamacare it wasn't perfect, but it's better than nothing But if you repeal that and you don't have a replacement plan, that's quite literally taking away health care So there's this weird conflict with their talking points on one hand proponents of single-payer want to take away health care But at the same time it's too expensive and we can't afford it. Well, which one is it if we're taking it away then There's nothing there to pay for right So, you know and these talking points don't make sense because they're meant to really confuse people and at a time When we have whistleblowers like Wendell powderer who came from the industry who says hey I helped write this choice talking point that politicians are now using I think there's really nowhere to hide and I wanted to ask you because you've talked to so many people What is the reception when you talk to people who don't necessarily know about Medicare for all and might not necessarily be Disposition to support a progressive what is the response when you explain it to them because I think the way that you explain it It's basically you can't explain it in a better way. You break it down in such a phenomenal way That's why I shared that video rather than your actual campaign ad when I talked about your victory because it's such a great way because Part of what I think it's been missing with progressives is we're great at talking about policy But marketing is is difficult marketing in the sense that we don't explain policies As well as we should and I think that you really are honing this craft So what is the general response from people who might not necessarily be inclined to support something like single-payer off the bat? Well, I feel lucky that I've had been able to have these conversations so many times because trust me There are there are definitely people in the district who don't or agree agree or didn't agree And the reality is if I can get three sentences out Inevitably they say oh, I hadn't thought of it that that way or oh, I didn't realize that So inevitable. I mean I remember this distinctly. We had a fundraiser when we could actually go out in public Right at a small bar called the tiny bar and and the the former mayor of Omaha was there He's a Democrat. He you know, he would consider himself a pretty moderate Democrat And he's a supporter of mine, but he's he asked me a question there and he said I don't know about this Medicare for all thing explain it So I did three four sentences and afterwards he came up to me and said you sold me you sold me on it Same thing happened when we we wrote a two-page paper kind of a Q&A on On single-payer healthcare and we had a a Republican state senator read it and say wow I'd never seen it broken down like this. I don't know how I couldn't support something like this now So I think look there's been so much Misinformation unfortunately by both Democrats and Republicans put out there There's there's a lot of misinformation being spread on purpose some of it just because people are running and they want people to be more Amenable to their ideas and they think if they're more moderate than they won't scare people as much and I understand the fear It sounds crazy that tomorrow morning some of us could wake up without health care Well, except for the 30 million Americans who just lost their health care, right? But like for for most people who have a job who have health care and and it sounds insane Well, one there's a transition program. This isn't an overnight approach This this isn't snap our fingers and get health care, but but it's it's rational It's reasonable and it makes sense and it saves money So I don't see why we wouldn't at least put out this idea this, you know and and see where we go Like there's gonna be compromise along the way I actually one of the things I'm concerned about is overutilization and I talked to from illa jiapal congressman Who introduced the bill and we talked a little bit about this and she said there's places in the bill that prevent that But I can't why people would be worried about that, you know People worry that people are hypochondriacs and are gonna use health care too much and then what do we do if we have to wait? Mine I get all that it's scary But the reality is we would in the United States of America We would come up with the system that works and we can do it in a way where we're actually Saving money eliminating waste and giving people freedom to choose their health care provider I kind of want to go back to your victory part of the reason why I felt Really frustrated with you know the 2020 election is Because you know COVID-19 it really changed the dynamic of a lot of these congressional races because I think that you know The bread and butter of grassroots candidates is to knock on doors So you managed to win during a pandemic Can you explain how COVID-19 changed your race and how you adapted and how that's gonna change? You know the race going forward because you know as far as we know this could continue until November We don't necessarily know how long social distancing and self-quarantine will be you know something that is a necessity So how did you adapt and going forward? What would you say to other progressives who are currently running campaigns who haven't you know?  How do you think they can arm themselves to adapt to a pandemic? It's tough and as I said before I think the fact that we did have relatively high name ID her held obviously But we we were able I have a great team and they were able to very quickly Reconfigure so that rather than knocking on doors because we stopped you know immediately once we felt like it was unsafe For either our team or our volunteers or people at the doors When we stopped door knocking we immediately switched to phone banking and and there were days where we were making You know we had one weekend where we made 30,000 phone calls to people in the district And there's the technology out there to do that and if you have a strong volunteer base You can make that many calls, but it's really relying on that grassroots support And I think that's the nice thing for most progressives They have that support already so they can just really mobilize their own people and come up with some creative solutions We did a program called kids for cara where we delivered little coloring sheets in bags with crayons and stickers to kids We had about 100 people request these bags around the district Down to be in mail But I think you also have to look at other ways of reaching people and certainly the phone Especially when the pandemic hit was the best way because people were home and answering their phones Yeah, yeah, absolutely. Um, I wanted to ask you about the current fight that's being waged in congress We saw Pramila Jayapal really speak out because Nancy Pelosi didn't include her provision To guarantee paychecks the workers that she fought for and after a large portion of the agenda of the congressional progressive caucus wasn't included in the heroes act and most progressives voted for it anyway I wanted to ask what your position would have been, you know as a member of congress Would you have still voted for the heroes act or would you have you know taken the Jayapal stance and not voted for it? Because you know, I get the conflict internally, you know, there's some good in that bill But at the same time a lot of the progressive agenda was left off. It still doesn't go far enough So how, you know, if you're going to affect change from within How do you effectively challenge leadership and even not necessarily challenge? But how do you get them to take the progressive agenda? seriously because one of my main criticisms lately has been of Members of congress who are progressive that don't actually challenge leadership in a really effective and meaningful way And I think that if they held strong as a bloc and withheld votes once in a while They would actually be more successful at you know, just being taken seriously by you know Members of democratic party leadership. So what's your stance on this whole battle with the heroes act? Would you have supported it? What do you think would have been the better strategy to get more progressive provisions included in the heroes act? Well, so so to answer your question, I would have supported it and and mostly because In our district, there are so many people who have reached out to us because they're not getting what they need from their current congressperson who voted against it by the way and Who are are struggling and struggling pretty hard core? And and there are provisions here that will help so But but as to your broader question I mean one of the things we need to do is to get different more progressive candidates into congress, right? Because as we expand that base as we make sure that there's more of a bloc Of a progressive leaders in congress people who are willing to work across the aisle people who are willing to challenge leadership People who are willing to get things done This is where we we just need more people who are running on these Platforms to get into congress and then I think that's where the negotiation starts too, right? Like we this is this is a relatively new movement that we're seeing in congress 2018 was had some bright shiny spots We need a lot more of that to get things done At what point do progressives in congress actually really make a difference on the larger democratic party agenda because currently, you know Nancy Pelosi won't allow a vote on medicare for all even though, you know, we know that it wouldn't pass the senate But symbolically it would it would make a difference and show voters that you know The democrats just delivered on medicare for all they voted for it So elect a democrat or more democrats and you get medicare for all delivered to you like What do you think progressives can do because currently I don't really see the strategy Um from members of the congressional progressive congress Caucus being utilized correctly like I look to the freedom caucus I disagree with them on everything but you can't deny that they were effective and they really hammered leadership So in terms of like going into congress, this is difficult because you're not you're not there yet And you know, you don't you know, it'll be awkward, right?  So I can only imagine what that's like But what will your strategy be to really elevate the progressive agenda given the fact that in terms of numbers, you know You don't have that much progressives given the fact that you know, you are taking on You know special interests What will you do to basically make sure that what we want as you know, the left center left actually is Going to get more of um more of a standing in congress if not passed all together Sure. Well, well first of all My boss will always be the constituents in my district. That's a good answer And so I I truly believe that people here deserve a voice And and so I'm going to listen to them now We're a swing district and I think when you have candidates that say like I'm gonna listen to everybody and do what everybody wants That's crazy, right? Yeah Um, because like, you know Not half the district But you know court of the district certainly don't agree with most of the things that I that I would like to get done Although they would benefit tremendously from them So I think the other place where we we need to do this well is is to really pick and choose our battles and and the The tough thing right now Is that with the pandemic there's there's I mean, this is the worst crisis We've seen in the country other than donald trump as president. It's in a while if ever and so This is a tough time to be You know, I I feel for congresswoman giapal I feel for you know, some of the congressman brokana like I think that they've been incredible Attempts to get some more progressive policies implemented And and I think we also have to look at wins from a different perspective, right? So so what what are the things that we can accomplish? Where are the things where we can get bipartisan support for them? I mean when we talk about things, you know, people always ask me like well, what are the things you can work with republicans on? Well infrastructure certainly something that we all agree on You know there we all think that pharmaceutical prices are too high And that was something donald trump ran on and we haven't seen any movement And I guess when I say we all think that I have to go back and say well But congressman bacon voted against lowering prescription drugs So most people think that they're too high. So I do think that there's some common ground there, but But I think it's also it's also going to take different voices different kinds of messaging and my background has been in Bringing people together to solve problems when I was hired to start my nonprofit in Omaha Omaha healthy kids alliance My board was made up of membership who were you know appointed by the Nebraska delegation Who are almost all republicans and we were able to get a lot of things done I actually worked with one of our republican us senators years ago to help sponsor the healthy housing council act He was the only republican in the senate that would even touch it and it's to create a council to advise over healthy housing issues It's not like some sort of radical thing But like but that's the work that I've done So I believe I will take I can take that experience and expertise to congress to try to get some stuff done That's great. That's encouraging to hear. Um, one last thing I want to ask you with regard to policy is in a perfect world Um, if you could pass whatever you wanted to do with regard to covet relief What policies would you implement? What do you think your constituents would need the most at this time immediately? Um, well, I you know and I I think that the way that the it began in that in his ending is like it needs to be flipped Right, so it's always got to be working people first workers first Um, what are we doing for them bailing out the big corporations? Yeah, we can get to that But like they're doing fine, right? So so starting there starting with small businesses I've talked to so many small business owners who are Just don't know what they're going to do next and when you have the president of the united states say things like Small businesses will be fine, but maybe under new ownership. It's like come on, dude You don't like you must understand on some level that these are family owned businesses that have been passed down for generations Sometimes and the idea that you would just completely disrespect that is so un-american to me So it's like we really have to start looking at this from a different perspective. So for me, that's where we would have started Yeah, yeah, the response has been completely tone deaf You know, there was a there was a moment in time where at the beginning of this pandemic It kind of seemed like maybe We would see some bipartisanship In terms of relief But you know that hope dissipated almost immediately when we we just didn't get that, you know One time payment of $1,200 is obviously not enough for working families And you know when they you know, give us those crumbs give working people those crumbs But it's tied to a huge multi trillion dollar bailout for special interests You know, it just shows why we need people like you in congress because this can't keep continuing We can't keep giving, you know, um special interests all of these Gifts for lack of a better word while the working people continue to struggle and you know the the sense that I get from You know members of congress and president trump is that they don't even really seem to care anymore Like the the belief is that you know workers got that $1,200 bailout. That's fine You know, I think it was Steve Mnuchin who implied that it could last 10 weeks or something to that effect. I'm paraphrasing. So it's just it's ridiculous So look, I think that anybody who's watching this is incredibly excited about your campaign and we want to see you win So give us your um information about what we can do if we don't leave live in your district How can we affect change and get you elected? What can we do for you? Because we all want to see you in congress. We know you'd be a fighter. How do we make that happen? So if everybody watching could move to the district I think that would be really helpful and then No, we we rely heavily on volunteers as I said before so we we do have opportunities for people to sign up on our website Eastman for congress.com. I don't take corporate PAC money. So we also rely on grassroots donations and Any amount is great. We have a program called invest her That's a peer-to-peer fundraising program. So you can sign up and you know set a goal for yourself I want to get 20 people to donate or I'm going to raise 50 bucks or whatever it is We want to grow our grassroots support as much as possible And then just spreading the word commenting on our stuff on social media letting people know that, you know On our team that that you're with us It's nice to feel this collective energy right now of people who actually want to change the country and move it In the right direction Yeah, absolutely. Thank you so much and I will make my pitch for Cara Even if you don't necessarily live in that district the policies that she passes will be implemented nationally Like I always like to point to the example of Ilhan Omar to where she proposed student debt cancellation That impacts me directly and she's not my representative. So, you know, this is about building, you know, a nationwide movement And we do this in every single district and get, you know, as many progressives elected as we possibly can So Cara, thank you so much for Winning first of all and giving us kind of something to fight for and letting us know that a victory is possible Even in very weird circumstances with, you know, a pandemic and whatnot And yeah, we'll be we'll be rooting for you and watching this race closely If I don't have you back on before the election, hopefully I can bring you on when you're actually a member of congress That will be very exciting That would be great. I'm happy to come on anytime. Thank you. Thank you so much Cara Cara Eastman running in Nebraska's second congressional district against republican Don Bacon Links will be in the description box if you would like to donate and support her campaign


Look at this one. What did you see as a difference, man? You guys were able to get into one possession game, but just couldn't get over that hump. We could not get over the hump. And a big part of it was we were playing catch-up the whole night. And so the 40-point first quarter kind of set the tone. A little uncharacteristic by our group. And good to see how we respond from this. But the 40-point, then we were playing catch-up. Cut at the 10 at half felt pretty good. That it could have been more than that, especially with the amount of points they had in our paint. Made a little response, but couldn't get over the hump. Joe, why did that response happen in the third quarter? You guys were able to get those stops and outscored them, 26 to 19. What did you like during that stretch? Yeah, we were really pushing the pace during that stretch and a little combination of making some shots, a few turnovers that we produced, because we really didn't turn them over throughout the course of the night. And then we were able to take care of the basketball, which we did in that different points throughout the course of the night. That combination worked well for us, kind of got us back in the game, and couldn't sustain it, though. Jack, they hit 17 for 23. They started out. I mean, how much do you chalk that up when team starts that hot to defensive miscues on your end versus just kind of tipping your hat on some of those? Yeah, it was a little bit of both. I talked to a assistive coach, and they were 70% in our paint and 60% from the field. And so they were making some shots, some tough shots off the glass, one-foot runner. So that's part of just being good basketball players. We did have some breakdowns defensively that we were able to talk through at halftime a little bit. So it was a combination. I thought they did a pretty good job of trying to combat our reds, our switches a little bit. So tip your hat to them. They came to play. They were pretty desperate to get a win, and we needed that same desperation. Yeah, you got a rib contusion, so they'll take a look at him. I got no update more than that, but that illegal screen kind of produced that. You got a pecking scan for him, right? I don't know, Brian. They just told me before I walked out, and when he had checked out of the game, so I'll meet with those guys. Not sure about scans, though. Understanding that, I mean, Goose, which is always a handful, and, you know, they play a mid-range game that not a lot of people play. But in your mind, was that, I guess, more your guys being in tune with each other defensively or not being in tune with each other than anything that's changed? Yeah, you know, and it's an interesting team when you give them, you know, those rhythm shots. If you make a mistake, they're able to capitalize on it. So a couple times, we weren't clean in our coverage, and it produced a little rhythm for them, and whether that was an offensive rebound to a corner three, or that was a IO transition where we didn't get matched up. So those things just kind of, you know, grabbed a hold of us throughout the course of the night. It was too many of those, which was we haven't had that many breakdowns throughout the course of the night. John, Kevin and Seth, I think, all but one of your threes. I mean, any issues with the looks? No, really good looks. Really good looks. You know, we took a look at a couple of them at halftime to see were they forced to anything. Even the first play of the game, we got a good look, and so we'll take it. That's part of basketball. That's what I told the group. That's what the great thing about this thing. We have shown how to respond after a win, and we just kept winning. Now, how do we respond after a loss? That's why you don't get too high, too low in this thing, and you get ready to play the next game. John, as far as that message goes, do you give them that moment to appreciate that they just rattled off 12 or is that now in the past, as far as the end of this game? I didn't mention it, but I did say, you know, you have shown how to win and how to continue to win. Did not say anything about the month of December or stringing wins together. You know, we've never mentioned anything about the streak along the way. I think the point was, and it'll continue to be, what's important is that day's game. So I'm looking forward to that piece of our guys kind of learn a lesson from this game and then moving on and responding on Friday.  I mean, did you see him having any after effects of that out there? No, I don't think so, and I hope that he realized that I have extreme amount of confidence in him to play him 35 minutes and missed his first shot, missed his second shot, and we're gonna continue to have confidence in him. I love coaching Royce and he'll continue to be out there and he'll get those shots and he'll make them.


Let's start it off this way, Corey. One of our topics that we talked about last time, M trippin', tripplin'. Yeah, I think it's E-M tripplin'. E-M tripplin'. Yeah, E-M tripplin'. He had a beautiful, beautiful viral video. We talked about it last time. We talked about how he finessed an L and made it a W by taking these 13 people at his show, all right, and highlighting that experience on Twitter and tweeting about it.  Yeah. And then there was another video that went viral from the same show. You wanna talk about that? Yeah, man, so, I mean, it's pretty new at this point. So it's a little bit of speculation. People might, okay, okay. It might not be pieced all the way together, but I feel like by the time it comes out, it'll be a pretty 100%. Ain't no speculating, man, yeah. Yeah, man, man, man, yeah. But pretty much what happened was there's this clip that's moving in the mean space. He's on stage at another show and he's just like talking, you know what I'm saying?  And he's like, yeah, I shot you out. What's your name? And the fan's like, uh, uh, you know, the whole crowd goes crazy.  Like, I don't know when that show happened. It looks like it was pretty recent. I'm a guess. No, bro, that looked like the same show. You think so? That looked like the same show. We got, we can like contrast outfits. We gonna throw that up on the screen. Probably even play that for you. But I think that was actually the same show. That would be crazy. Cause then now in the conversation, we need to change to maximizing your investment. When it comes to getting content at these different events, but I mean, by the way, like it was dope because I think it speaks to how a lot of the time we talk about, like you can manipulate conversation, right? Like you can, you can shoot things and, and use like these mean pages and these different repost pages to create a narrative that could go much further than you plan for it to go. Cause I don't know. I personally have my reasons for why I didn't believe it was real, you know? Some, some things about the technical aspects of it felt a little stage, you know what I'm saying? Like we do this a lot. So like we see it a lot. I can tell when it's real and when somebody's acting it out. But it still is genius nonetheless. Cause I've been seeing it on all the mean pages I follow on Instagram at least all day. At least the really big ones. Like definitely the really big ones, but a lot of smaller pages are picking it up. I've been seeing it on some Twitter threads and it's like he created this. Oh, that's it?  This is 100%. But this is 100% the same show. It's the same show? I'm looking at his outfit. Oh, it is the same show. That's the same show. Damn, that's crazy. That's the same show. So, so let's break this down. Cause I know we've kind of talked. I want to make you, when y'all need to understand why we're even talking about this the way we're talking about it, right? So I'll say I'll go for the maximizing values. Nah, nah, we're going to skip to this. What did you find out? What did you notice about the back end of this guy?  Who's this guy associated with? Oh yeah, so I have a really good friend who, well, okay, so his manager is Snott's manager, the rapper Snott. I have a friend who is good friends with Snott's manager. Thus how I was able to get this information and pieces together. But there were things about that I feel like I would have pieced together anyway, but this came direct from the source of like, yo, like friend being like, yo, I got a Texas dude and be like, this shit is genius.  Which I just did.  Like they're, they're, they're pretty good at like getting the artist to do these things that eventually they can later flip into like social media of viral moments. Which is interesting. Cause I think that's how Snott might have kind of come. I think Snott came up in the meme, the meme world, the meme culture, right? So he has these people behind him that understand how to make an organic looking meme moment, which I don't know if this is well known, but you know, we've kind of seen it. It's like, you can crack the meme market. That's a very powerful, very cheap engine to learn how to tap into. It's crazy, right? Cause like you can literally get a post, I don't know, a couple hundred bucks, couple tens of bucks that gets millions of views if you do it right.  Like one meme page posted, it's 30 of them that like them. They all start sharing and it can create like a really quick, like viral looking moment that can lead to a viral moment. Cause you know another, another artist that did the meme strategy recently is Lil Yachty with Poland. I don't know if you heard that song. I've seen clips, but no, y'all did listen to it cause he actually mentions Poland in it, right? Yeah. I saw you had one little snippet. Yup. Yeah, it's like, yeah, yeah. But like that, it's almost the same strategy, but it's, it's this same strategy, but to a higher degree. Like Yachty really blasted the meme pages like that couple of days to week after, as it was coming out to when it came out, he was on the meme pages hard. Like, so this to me is like smaller brothers that they probably don't have the crazy budget to keep it going the same way Yachty would have it going, right? But I will argue that this is probably a little more impactful because one, he just had that conversation about the show. That was like two weeks ago, a week ago, two weeks ago. A week ago. He's a newer artist. We have to figure out how to keep him in the conversation for as cheap as we can possibly do it for cause we don't want people to forget about him and think of him as like, oh, he's just the guy from that viral tweet. All right, let's create another one. Wish now that we're seeing from the same content from the same day. It's like, let's put enough time out there that this doesn't look obviously fake. Cause I think the clips that came out like too close together to be obviously it was fake, right? And there's probably some people who peeped it too.  Yeah. Put enough time in between it to make it feel like a true organic viral moment. The artist isn't doing too much around it. You know what I'm saying?  You know, I might've failed for it. No, that's a fact, man. That's a fact. And I want to say like, whenever we talk about this type of stuff here, it's not to like out somebody. We're not any industry plant type people here, right? Cause obviously we're the people behind many of these types of campaigns.  Big up it and y'all should be inspired by their ability to take a small moment and then flip it and to create a conversation. Cause I agree. That's way more powerful than what Lil Yachty is doing. Just because, you know, Yachty has a name so he's getting that recognition. So Buddy couldn't necessarily do the same thing because he's a smaller artist. So people just feel like, oh, y'all are just throwing this artist in my face. But people already know Yachty's big. So it kind of feels validated. But even beyond that, the clip that they're sharing has more natural virality where Lil Yachty's campaign is just awareness. You know who Lil Yachty is. He just dropped something great. This, I'm going to share it, right? I'm going to talk about what E.M. Tripplin did in his first one, especially, even if you think about the order, it's perfect that he thanked these people.  Now you're aware of them. So then when you see the second clip about the fan at his show, right? Now you know who the artist is, right? It's more context to it, right? Cause that clip right there without that, you're like, I don't know. Now why do I care? Why do I care? Exactly, exactly.  And that's what you're supposed to be doing. You need to get some smart people in your corner or think creatively. And that's all, always, always say with artists, like people stop short with the music so much versus applying the creativity towards their music videos, towards their shows, towards their marketing. This is that, like, Tuiti, Tuiti. Yeah, shout out to them for having the idea on the fly that, like, I don't, I don't know which came first, like the flipping. I'm guessing this probably came first and then the moment they just flipped cause it was like, oh, it happened. We might as well, you know, get something out of this. But yeah, bro, that's definitely a bang for buck, bro. Two viral moments out of a one show, bro. Like, it's crazy. The way this is going on, it might be a third one coming, man. We don't know. Yeah, thanks. Thanks. We'll see. We'll see. But with that being said, you had put me onto this Coyla Ray clip. Oh yeah. With her talking about TikTok. I want to see what you guys think about that. So we'll play it and then.


For only the second time this season the BSU men's hockey team gets a break from WCHA play. The Beavers only two non-conference games are also their only losses of the year, but they look to change that tonight hosting Princeton. And it was a quiet first period before the Tigers took a 2-0 lead in the second. This save by goalie Michael Bitzer held Princeton off momentarily, and even again as the Tiger offense took another shot. And that would help the Beavers stay in the game as Brendan Harms would cut the deficit in half. Unfortunately it was the first and the last time the Midgie would score tonight. And the final score of that game, Princeton would take this one 4-1.