Alright, in this video, I'm going to talk about how to write emails that sell high ticket offers. It could be product services, programs, straight from email. So this will be a bit of a case study breakdown. This is a campaign that I'm running right now. And so I'll show you an example of how this works and how you can start applying this to your own email list. Before we get started though, if this is your second or more video that you're watching on my channel and you're enjoying the content, make sure that you hit the subscribe button. I call this the gentleman's agreement, which means that it's free for you to watch these videos, but it takes me a lot of time and energy to come up with the ideas and publish this content consistently. So if you are enjoying it, getting value out of it, please hit the like and subscribe button. I would really appreciate it. So let's jump into this breakdown now. So this is a workshop that I'm promoting that I'm running next week as of filming this video. And it's called the high ticket email conversion workshop. And so what I'm going to be helping people do is people who have email lists, coaches, consultants, course creators mainly, they can work with me in this workshop and we're going to create a campaign and a system for selling out their high ticket offers using just email and using just social media. So yeah, I know a bit meta, but I'm going to show you exactly how it works here with the live example. So this is an email that I sent out earlier this month, earlier in April. The subject line was, do you have an email list with 2000 plus subs? So I'm qualifying the audience. I'm calling out only to the people that this is going to be a fit for. So if you don't have 2000 plus subscribers and you don't sell something for a thousand dollars plus, then you're not going to reach out because this wouldn't apply to you. And so I'm just asking them in a very conversational tone. This is the email here. Do you have an email list with 2000 plus subscribers and sell something for a thousand dollars plus? If yes, hit reply and let me know. I have something you might like. It's a bit of curiosity there. But as you can see, three sentences, that's it. I'm just getting them to respond and start a conversation with me. So we got a guy here, Jason, he says, yes. And so from there, I do a bit of qualification. So I just want to make sure that he has an email list and I want to know what he sells. So I said, Hey, awesome. Thanks for your reply. Two questions.  And what do you sell? What's the price point? And so Jason says, I have a 13 K list. I have V to be single customer view solution. So like a SaaS product at per pricing with typical deals being between 1.5 K and 4.5 K a year. So awesome. He's right in that range. He has above 2000 subscribers and he has an offer that's a thousand dollars plus, which ticks both of our boxes there. So now I'm going to, I'm going to extend an invitation to him now that I know that I can help him. So thanks for sharing, Jason. I'm doing an email rainmaker workshop with a small group later this month. We'll send a simple campaign to your email list to get more clients into your B2B solution. So I personalized it a bit to his, his offer without needing ads via sales, webinars or strategy sessions. Would you like to join us? And he actually didn't respond to this right away. So this is April 8th and I was just throwing out feelers at this point. I wasn't really sure if I was going to do this workshop yet, but in the timeframe from the eighth to the 18th, I enrolled a few people. And so I knew that I wanted to actually host this workshop. So this is, I'll do this in a separate video, but I always sell the offer before I go on build it. And so you can see April 18th, Jason didn't respond back. So I followed back up with him. I just said, Hey, Jason, are you thinking about joining us for the high ticket email conversion workshop? We start next week. Let me know if I should send the details. And he says, hard to say no, what's the commitment? Yes, thanks for sharing your knowledge. So I just said, Hey, my pleasure. Hope you don't mind a piece of details below. And this is just the details of the workshop. So it says, Hey, here's what I'm doing. We're going to meet by zoom in a smaller group mastermind format together. Here's what we're going to do. We're going to create this simple Rainmaker campaign. We're going to plan the campaign. We'll strategize your messaging. We'll wordsmith the emails. We're going to send it to your list and report on the results. And then you'll have the chops to do it over and over again. And then here's a breakdown of what we're getting done together. So it's basically a recap of this launch the campaign, map out your ongoing strategy and create a conversational email sales process. If you're ready to sell more of your product course, coaching, consulting, mastermind or service, I'll even give you a reactivation campaign that can potentially fill it before we even finish the workshop. One of my campaign, one of my clients says this campaign is like finding a few thousand bucks on the ground every week. We get started on April 25th. We'll do four live sessions on these sessions. We'll go over exactly what to do, why and what to focus on. And then you'll put it to work. We'll track your results and we'll come back the next session to keep moving forward email by email. It's two thousand bucks for the workshop. You don't have to do anything now. Just reply back to let me know if you're in and I'll save you a spot. And I'm only taking 10 people for this round. It would be great if you could join us. P.S. I'll get you access to my cash one fall campaign so you can start getting sales before we even start. And this is one of my other courses. So you can see all the details on what we're doing together. Even the price is directly in the email. And you can see Jason's response back at that. Let's go. I thought that was pretty funny. Awesome. It's great to hear you'll be joining us. Here's a link to register and lock in your spot and this link to the checkout page. And once that's done, I'll get you immediate access to the cash when fall came campaigns to. And so he paid and here's some proof. This was on the 19th so you can see two thousand bucks here. And this is for the email rainmaker workshop, which is what I'm talking about here. And so all an email and a very conversational tone. I was able to take it from just a simple question an idea of like, hey, I'm thinking about putting this workshop together. If you have two thousand plus subscribers and you sell something for this, I have something for you. And you can see the conversation here. Everything from qualification to the close. OK, and so once he paid, I gave him access to the three courses and I'm trying to figure out the exact day and time of the workshop now, depending on the members and their time zones, because I have customers from all over the world. But this is the breakdown of how it works. This is what I do for myself. This is what I do for clients when I partner up with them. And this is also what I'm going to be teaching in the workshop is how to create a campaign and a structure or sales process like this for your own offers. So if you want some help with this, I don't know if I'm going to be doing this workshop again. But if you want to find out, just go to Sean Anthony dot co slash chat. That's going to take you directly to my Facebook inbox and just send me the message email workshop. And if I don't have this workshop still going, I might have recordings of it and I can send it to you. But if you want to start selling higher ticket offers directly from email and you want a process for doing this, I also have a one on one offer where I can partner up with you and set up the system for you. So again, go to Sean Anthony dot co slash chat and send me a message. Let me know what you're looking for. Tell me a bit about your business and I can share more about how I could potentially help you. But I hope this is useful for you to see taking someone from just on my email list, a lead on my email list to a paying client where I'm going to be working directly with them. This is a breakdown of how it works. And I hope you found it useful. If you did give it a like, make sure you subscribe, comment below with any questions you have or what you thought about this video and I'll see you in the next one. Take it easy.


When you have a Sunday morning meeting or a Saturday morning get-together, it does attract a very different type of person because I've noticed that those who have attended either don't drink at all or drink only sometimes.   You might be feeling like you've got to stay at home, lock yourself away, you've got to avoid social situations. I submit that there are so many amazing social interactions you can create specifically on a weekend morning for a breakfast or a brunch.


What's going on everybody? This is obsidian basketball Sorry wrong picture there obsidian basketball. There it is pick your team to full case break. Thanks. Everybody for getting in Course all-cards ship in this. There's the number block teams and the results That's the side any unnumbered cards in the number block get randomized in one lot to the people who join the number block Any redemptions even if it's a confirmed one-on-one goes at the spot zero. Here's the people who took full teams Jaspy fight song like a like a huge hit comes out or like if we're in a kind of in a slump, I guess we need a touchdown I guess it could be a theme song too But fight song sounds cooler You think we should do a fancy baseball season Joe in the in the office or is it kind of lame because 60 games Yeah, we have the train whistle, but that's really Joe's you know, that'd be like That's more like Nancy. That's more like a touchdown celebration You know how like cam Newton does like the the super the Superman post That's more like Joe's touchdown, but like as a team. We don't really have anything or it's like I can't think of it. He shuffle maybe You were saving this question for this break Ben Simmons moving to power forward shake milk will be a point card interesting I'd imagine Betsy, I'm still gonna run the offense though, right? I don't think he's a very good off ball player But I guess that's the point. He's like a cheat code in NBA 2k because Every time he like he's Like the opposing team when you're playing in NBA 2k Like let's say I'm playing against like the wizards and they got Isaiah Thomas starting point guard I got Ben Simmons is my point guard like it's a sight. Let's try just it's a mismatch. I just go in the paint kind of Yeah, Zion's out for a family emergency, right? They said he should be able to or they're thinking he's gonna be good for the first game though Unless there was another update today because he's I think he'll have the quarantine for 10 days and We're still more than 10 days out. So I think if he goes in the next few days comes back But yeah, hopefully everything's okay two three four five six One two three four five six I'm guessing. I mean, I don't want to speculate but maybe one of his family members has COVID. I don't know Yeah, hopefully everything's okay All right, we got Jared Allen Kyle guy. There's Dennis Schroeder Number 50 and a tunnel vision Paul George. I love the set 60 of 99 First hit of the break is Jack sigma Seattle Supersonics galaxy auto Look at that hair. That's gonna be my hair after this quarantine to 75 Haven't gotten a cut since March February I'm gonna have the the long Jack sigma hair and we have a Cameron Johnson Jersey Auto for the Phoenix Suns 12 of 75 So the Thunder's mark Gets that Jack sigma the Phoenix Suns is Rick Carleton e towns Tybald Chris Middleton Luca That's nice 48 of 75 Luca Donchers purple That's for the Dallas Mavericks mark and CJ McCollum atomic died cut four of 99 There's number to 60 Rick Fox on ex autographs. I Don't know how they got ink on the back of this card because it's a sticker auto. I Guess they stacked them up all at the same time right after he signed them. That doesn't make sense though because they'd be on card Rick Fox number to 60 well acres. That's a number block number block eight going to Adam and We have a cobb and gale for the other la team number to 50 33 of 50 clip show mark Yeah, I just saw that I'm in the Gatorade commercial with Deladon from WNBA. That was the first commercial. I've kind of seen him in KD Don of Mitchell Myers Leonard, there's a Vince Carter orange number 50 and Steph Curry 12 out of 25 Steph Curry nice one there for the Golden State Warriors That's a number block to 12 that's Leonard Number to 25 Kevin Herter lightning strike out of 1625 Atlanta Hawks is Matthew T and we got 44 75 Eric Pascal Former Villanova Now a Golden State Warrior 4475 That's four Sean with the four Golden State Warriors number block Brozikis Andre Drummond the white Howard Jordan Clarkson orange That was a number to 50 We got a nice Atomic die-cut Number 83 of 99 Trey young for the Hawks Christian Latiner on X autos for the wizard 17 of 60 Let's go now to the number block spot seven Adam that one and We got for the Kings Kyle guy Jersey auto 87 of 99 That's Mark Kendrick none rookie Chris Middleton Darren Fox Lou Will Number to 75 and we got a green get Darius Garland number to 25 for the Cavs number block 25 out of 25 there That is for Sean and couple hits here Dwight Howard auto 24 of 25 Lake show the four spot Sean and Number to 99 Nicolo Melly, that's where he's got a different first name on every single one of his cards He goes by Nicholas Nick Nico Nicolo He's got it just pick pick one All right, I don't know if it's panini 34 of 99 pelicans for that is Sean Yeah, it's 48 of 75 Purple already we got Fred van Vleet Jabari Parker Number to 75 Damian Lillard one of 35. That's a nice one tunnel vision Portland is Raymond Looks purple to me. I mean they could call it something else But in my opinion, I'd be called a purple Troy Brown jr. Jordan pool. Oh Two of five then Baker auto Seattle Super Sonics for the okc Thunder mark two of five then Baker two of five and Number to 25 Larry Bird auto Nice on X autographs Larry bird 23 to 25 Boston Celtics is a number block three spot for Matthew s It's Larry legend Larry bird out of nice Patty Mills Cabin Gale Terry Rosier Vicki Lubio Number to 50 and Kamba 61 of 99 Mason Plumley auto 92 of 99 Volcanic signatures Denver Nuggets. That's Derek. That stinks Nancy. Hopefully you feel better soon That's the 99 and we got Kevin Garnett auto Wow Volcanic signatures, that's a young Kevin Garnett there very skinny that 32 of 35 T Wolves is a number block Leonard with the two nice hit Leonard Want it in a spot from Chronicles Nice KG KG's cards severely undervalued in my honest opinion. It's gonna be in the historical Hall of Fame next year with Kobe Bryant. He'll be inducted with Kobe Bryant and Tim Duncan. He's in movies now ESPN All right, there's Cam Reddish Clay Thompson plus he was a badass player Terence Davis orange On the numbered to 50 and a pitch black Jason Tatum 53 of 99 for the Celtics Matthew s we got a Charles Oakley big oak Bulls edition 39 of 50 That's a nine spot for Matt B and a buddy healed auto 21 of 49 Sacramento Kings Mark Redemption on the bottom any guesses pitch black Kemba number to 99 We got a Kyrie KZ Okapala Rudy go bear and Marvin Bagley owns number to 75 the go bear not numbered but the Bagley is First hit from this one Yacob portal number the 99 auto for the San Antonio spurs number block for Sean and a redemption redemption card rookie auto electric etch red Card 12 Tyler hero very nice for the Miami Heat going to the number block Which means it goes to the zero Matthew s nice and Nick Casiano's got beaned Yeah, not really his thing. He likes sports, but not so into the cards aspect The Kemba pitch black Sorry, I must have forgotten to say it Kemba was 15 of 99 That is a Sean M. What's the electric etch red number to Joe? All right, Jeff T Jalen Noel buddy healed Tobias Harris That one's numbered seven of 75 for the Sixers and Kauai Leonard tunnel vision for the Clippers 27 to 35 We got a Mike Miller seven of 25 auto Going out to the Grizzlies and Josh seven twenty five And we have a Carson Edwards Orange 20 of 50 auto for the zero spot in the number block That's Matthew 20 of 50 All right two packs Can we fill that pass in the torch so we can do that? I don't know if we have a bonus hit in this one or something. All right taco Remember that that's an unnumbered base card that'll be randomized one lot for the number block teams only There's my bridges purple number 75 and a Paul George Number to 25 22 of 25 Wow the etch red Tyler heroes gonna be number to five That's nice As Matthew shear with the redemption There's ties Jones Number to 99 Three of 99 Memphis Grizzlies and number to 60. I thought we had Zion for a second, but it's drew holiday Pretty solid player though 40 60. That's Matthew s Pelican zero Final pack final box. Good luck. Don't do the randomizer for the number block teams Yeah Tatum Exploded especially during quarantine. I think he's gone up like Since the NBA ended he's gone up like over a hundred fifty percent Because yeah, I had a few of his silvers That I bought for some people on they've like doubled it's crazy All right number to 75 72 of 75 Nikola Jokic and Clay Thompson orange nine of 35 For Matt B. The Warriors atomic next We got a Lucanard Three of ten Lucanard for the Pistons That's yet three of ten And the final hit of the break is number to 99 Grant Williams Jersey auto That's number block spot one Out of north so yeah, that was a break. Thanks for getting in all the unnumbered cards Probably a handful of them for the number block teams are gonna be randomized right now. So let's take all ten spots We're gonna roll the dice and go snake eyes One on one goes to shop. I got get all the unnumbered cards Obviously not the redemption but all the unnumbered live cards. So there you go. Thanks everybody for getting in that was Obsidian basketball pick your team to full case


Hi, I'm Brian May from the State Operations Center, Cal OES headquarters in Sacramento. I want to give you the latest on all of the wildfires that are burning across California on this Monday morning, July the 30th. Here's the numbers for the largest fires in the state, and we'll start south and work our way north. The Cranston fire that's in Riverside County, 13,139 acres as of this morning, containment now at 57%. The Ferguson fire that's in Mariposa County. That's the one that's been blanketing Yosemite Valley. Acreage now over 56,000 containment up to 30%. The Mendocino complex fire, and that's actually two different fires. It's the river fire and the ranch fire, and it's spanning across Lake and Mendocino counties. The river fire over 35,000 acres. The ranch fire over 20,000 acres. So combined, you see the acreage at over 55,000 containment at 10%. It doubled in size yesterday. And then still the largest fire burning in the state right now. It's the car fire in Shasta County. Acreage over 98,000 approaching 100,000. Containment numbers did rise significantly overnight though. Now up to 20% structures damaged or destroyed though in the car fire. Now up to 966. For the latest information on any of the wildfires burning across California, you can go to Cal Fire's incident page. That's fire.ca.gov. Also be sure and check with your local county and city officials for road closures, evacuation notices and repopulation notices. For all of us at Cal OES, I'm Brian May. Thanks for watching.


Hey everyone, welcome to this event, HPE Compute Security. I'm your host, Lisa Martin. Kevin DePue joins me next. Senior Director, Future Surfer Architecture at HPE. Kevin, it's great to have you back on the program. Thanks Lisa, I'm glad to be here. One of the topics that we're gonna unpack in this segment is all about cybersecurity. And if we think of how dramatically the landscape has changed in the last couple of years, I was looking at some numbers that HPE had provided. Cyber crime will reach $10.5 trillion by 2025. It's a couple of years away. The average total cost of a data breach is now over $4 million. 15% year-over-year crime growth predicted over the next five years. It's no longer, if we get hit, it's when. It's how often what's the severity. Talk to me about the current situation with the cybersecurity landscape that you're seeing. Yeah, I mean, the numbers you're talking about are just staggering. And then that's exactly what we're seeing and that's exactly what we're hearing from our customers. It is just absolutely key. Customers have too much to lose. The dollar cost is just, like I said, staggering. And here at HPE, we know we have a huge part to play, but we also know that we need partnerships across the industry to solve these problems. So we have partnered with our various partners to deliver these Gen 11 products, whether we're talking about partners like AMD or partners like our NIC vendors, storage, card vendors. We know we can't solve the problem alone and we know the issue is huge and like you said, the numbers are staggering. So we're really partnering with all the right players to ensure we have a secure solution. So we can stay ahead of the bad guys to try to limit the attacks on our customers. Right, limit the damage. What are some of the things that you've seen particularly change in the last 18 months or so? Anything that you can share with us that's more eye-opening than some of the stats we already shared? Well, there's been a massive number of attacks just in the last 12 months, but I wouldn't really say it's so much change because the amount of attacks has been increasing dramatically over the years for many, many, many years. It's just a very lucrative area for the bad guys, whether it's ransomware or stealing personal data, whatever it is, there's unfortunately a lot of money to be made into it, made from it and a lot of money to be lost by the good guys, the good guys being our customers. So it's not so much that it's changed, it's just that it's even accelerating faster. So the real change is it's accelerating even faster because it's becoming even more lucrative. So we have to stay ahead of these bad guys. One of the statistics of Microsoft operating environments, the number of tax in the last year up 50% year over year, that's a huge acceleration and we've got to stay ahead of that. We have to make sure our customers don't get impacted to the level that these staggering number of attacks are. The bad guys are out there, we've got to protect our customers from the bad guys. Absolutely, the acceleration that you talked about is kind of frightening, it's very eye-opening. We do know that security, we've talked about it for so long as a C-suite priority, a board level priority. We know that some of the data that HPE also sent over, organizations are listing cyber risks as a top five concern in their organization. IT budget spend is going up where security is concerned. And so security is on everyone's mind. In fact, theCUBE did, I guess in the middle part of last decade, did a series on this really focusing on cybersecurity as a board issue and they went into how companies are structuring security teams, changing their assumptions about the right security model, offense versus defense, but security's gone beyond the board. It's top of mind and it's on, it's an integral part of every conversation. So my question for you is when you're talking to customers, what are some of the key challenges that they're saying, Kevin, these are some of the things, the landscape is accelerating, we know it's a matter of time, what are some of those challenges and then their key pain points that they're coming to you to help solve? Yeah, at the highest level, it's simply that security is incredibly important to them. We talked about the numbers, there's so much money to be lost that what they come to us and say is security is important for us, what can you do to protect us? What can you do to bring us from being one of those statistics? So at a high level, that's kind of what we're seeing with a little more detail, we know that there's customers doing digital transformations, we know that there's customers going hybrid cloud, they've got a lot of initiatives on their own, they've got to spend a lot of time and a lot of bandwidth, tackling things that are important to their business, they just don't have the bandwidth to worry about yet another thing, which is security. So we are doing everything we can and partnering with everyone we can to help solve those problems for customers, because we're hearing, hey, this is huge, this is too big of a risk, how do you protect us? And by the way, we only have limited bandwidth, so what can we do? What we can do is make them assured that that platform is secure, that we're creating a foundation for a very secure platform and that we've worked with our partners to secure all the pieces. So yes, they still have to worry about security, but there's pieces that we've taken care of that they don't have to worry about and there's capabilities that we've provided that they can use and we've made that easy so they can build secure solutions on top of it. What are some of the things when you're in customer conversations, Kevin, that you talk about with customers in terms of what makes HPE's approach to security really unique? Well, I think a big thing is security is part of our DNA. It's part of everything we do, whether we're designing our own ASICs for our BMC, the ILO ASIC, ILO 6 used on Gen 11, or whether it's our firmware stack, the ILO firmware, our system UEFI firmware, all those pieces and everything we do, we're thinking about security. When we're building products in our factory, we're thinking about security. When we're designing our supply chain, we're thinking about security. When we make requirements on our suppliers, we're driving security to be a key part of those components. So security is in our DNA, security is top of mind, security is something we think about in everything we do. We have to think like the bad guys. What could the bad guy take advantage of? What could the bad guy exploit? So we try to think like them so that we can protect our customers. And so security is something that really is pervasive across all of our development organizations, our supply chain organizations, our factories and our partners. So that's what we think is unique about HPEs because security is so important. And there's a whole lot of pieces of our Proline servers that we do ourselves that many others don't do themselves. And since we do it ourselves, we can make sure that security is in the design from the start, that those pieces work together in a secure manner. So we think that gives us an advantage from a security standpoint. Security is very much intention-based at HPE. I was reading in some notes, and you just did a great job of talking about this, that fundamental security approach, security is fundamental to defend against threats that are increasingly complex through what you also call an uncompromising focus to state of the art security innovations built into your DNA and that organizations can protect their infrastructure, their workloads, their data from the bad guys. Talk to us briefly in our final few minutes here, Kevin, about fundamental uncompromising protected and the value in it for me as an HPE customer. Yeah, when we talk about fundamental, we're talking about those fundamental technologies that are part of our platform. Things like we've integrated TPMs and soldered them down in our platforms. We now have platform certificates as a standard part of the platform. We have IDEV IDEV, and probably most importantly, our platforms continue to support what we really believe was a groundbreaking technology, Silicon Root of Trust. And what that's able to do, we have millions of lines of firmware code in our platforms. And with Silicon Root of Trust, we can authenticate all of those lines of firmware, whether we're talking about the ILO 6 firmware, our UEFI firmware, our CPLD in the system, there's other pieces of firmware. We authenticate all those to make sure that not a single line of code, not a single bit has been changed by a bad guy, even if the bad guy has physical access to the platform. So that Silicon Root of Trust technology is making sure that when that system boots up and that hands off to the operating system and then eventually the customer's application stack, that it's starting with a solid foundation, that it's starting with a system that hasn't been compromised. And then we build other things into that Silicon Root of Trust, such as the ability to do the scans and the authentications at runtime, the ability to automatically recover. If we detect something that's been compromised, we can automatically update that compromised piece of firmware to a good piece before we've run it because we never want to run firmware that's been compromised. So that's all part of that Silicon Root of Trust solution and that's a fundamental piece of the platform. And then when we talk about uncompromising, what we're really talking about there is how we don't compromise security. And one of the ways we do that is through an extension of our Silicon Root of Trust with a capability called SPDM. And this is a technology that we saw the need for, we saw the need to authenticate our option cards and the firmware in those option cards, Silicon Root of Trust protects against many attacks, but one piece it didn't do is verify the actual option card firmware in the option cards. So we knew to solve that problem, we would have to partner with others in the industry, our NIC vendors, our storage controller vendors, our GPU vendors. So we worked with industry standards bodies and those other partners to design a capability that allows us to authenticate all of those devices. And we worked with those vendors to get the support both in their side and in our platform side, so that now Silicon Root of Trust has been extended to where we protect and we trust those option cards as well. So that's what we're talking about with uncompromising. And with Protect, what we're talking about there is our capabilities around protecting against, for example, supply chain attacks. We have our trusted supply chain solution, which allows us to guarantee that our server, when it leaves our factory, what the server is when it leaves our factory will be what it is when it arrives at the customer. And if the bad guy does anything in that transition, the transit from our factory to the customer, they'll be able to detect that. So we enable certain capabilities by default, capability called server configuration lock, which can ensure that nothing in the server has changed whether it's firmware, hardware configurations, swapping out processors, whatever it is, will detect if a bad guy did any of that and the customer will know it before they deploy the system. That gets enabled by default. We have an intrusion detection technology option. When you use by the trusted supply chain, that is included by default. That lets you know, did anybody open that system up? Even if the system's not plugged in, did somebody take the hood off and potentially do something malicious to it? We also enable a capability called UEFI secure boot, which can go authenticate some of the drivers that are located on the option card itself. Those kind of capability, also ILO high security mode gets enabled by default. So all these things are enabled in the platform to ensure that if it's attacked going from our factory to the customer, it will be detected and the customer won't deploy a system that's been maliciously attacked. So that's how we protect the customer through those capabilities. I understand. And you mentioned, partners, my last question for you, about a minute left, Kevin, is bring AMD into the conversation. Where do they fit in this? AMD is an absolutely crucial partner. No one company, even HP, can do it all themselves. There's a lot of partnerships. There's a lot of synergies working with AMD. We've been working with AMD for almost 20 years since we delivered our first AMD-based ProLiant back in 2004, the HP ProLiant DL585. So we've been working with them a long time. We work with them years ahead of when a processor is announced. We benefit each other. We look at their designs and help them make their designs better. They let us know about their technology so we can take advantage of it in our designs. So they have a lot of security capabilities like their memory encryption technologies, their AMD secure processor, their secure encrypted virtualization, which is an absolutely unique and breakthrough technology to protect virtual machines in hypervisor environments and protect them from malicious hypervisors. So they've had some really great capabilities that they've built into their processor. And we also take advantage of the capabilities they have and ensure those are used in our solutions and in securing the platform. So a really great- Such a great partnership, great synergies there. Kevin, thank you so much for joining me on the program talking about compute security. What HPE is doing to ensure that security is fundamental, that it is uncompromised and that your customers are protected end-to-end and we appreciate your insights. We appreciate your time. Thank you very much, Lisa. We've just had a great conversation with Kevin DePieu. Now I get to talk with David Chang, data center solutions and marketing lead at AMD. David, welcome to the program. Thank you and thank you for having me. So one of the hot topics of conversation that we can't avoid is security. Talk to me about some of the things that AMD is seeing from the customer's perspective, why security is so important for businesses across industries. Yeah, sure. Yeah, security is top of mind for almost every customer I'm talking to right now. There's several key market drivers and trends out there today that's really needing a better and innovative solution for security, right? So the high cost of data breaches, for example, will cost enterprises in downtime of the data center. And that time is time that you're not making money, right? And potentially even leading to the loss of customer confidence in your company's offerings. So there's real costs that our customers are facing every day, not being prepared and not having proper security measures set up in the data center. In fact, according to one report, over 400 high-tech threats are being introduced every minute. So every day, numerous new threats are popping up and they're just, the bad guys are just getting more and more sophisticated.  You talked about some of the costs there, they're exorbitant. I've seen recent figures about the average cost of a data breach or ransomware is over $4 million. The cost of brand reputation you brought up, that's a great point because nobody wants to be the next headline and security, I'm sure in your experiences, it's a board level conversation. It's absolutely table stakes for every organization. Let's talk a little bit about some of the specific things now that AMD and HPE are doing. I know that you have a really solid focus on building security features into the Epic processors. Talk to me a little bit about that focus and some of the great things that you're doing there. Yeah, so we've partnered with HPE for a long time now. I think it's almost 20 years that we've been in business together and we help, we work together design in security features even before the Silicon's even born. So we have a great relationship with all our partners including HPE and HPE has a really great end to end security story and AMD fits really well into that. If you kind of think about how security all started in the data center, you've had strategies around encryption of the data in flight, the network security, VPNs and security on the NICs and even on the hard drives, data that's at rest, encryption has, security has been sort of part of that strategy for a long time. And really for ages, nobody really thought about the actual data in use, which is the information that's being passed from the CPU to the memory and even in virtualized environments to the virtual machines that everybody uses now. So for a long time, nobody really thought about that third leg of encryption. And so AMD comes in and says, hey, this is things that as the bad guys are getting more sophisticated, you have to start worrying about that. And for example, people think about memory being sort of non-persistent and after certain time, the data in the memory kind of goes away, right? But that's not true anymore because even in memory data now, there's a lot of memory modules that still can retain data up to 90 minutes even after power loss. And with something as simple as compressed air or liquid nitrogen, you can actually freeze memory bims now long enough to extract the data from that memory module for up to two or three hours, right? So more than enough time to read valuable data and even encryption keys off of that memory module. So our world's getting more complex and the more data out there, the more insatiable need for compute and storage, data management is becoming all the more important to keep all of that going and creating security from those threats, it becomes more and more important. And again, especially in virtualized environments where like hyper-converged infrastructure or virtual desktop memories, it's really hard to keep up with all those different attacks, all those are different attack surfaces. And it sounds like what you were just talking about is what AMD has been able to do is identify yet another vulnerability, another attack surface in memory to be able to plug that hole for organizations that weren't able to do that before. Yeah, and we kind of started out with that belief that security needed to be scalable and able to adapt to changing environment. So we came up with the philosophy or the design philosophy that we're going to continue to build on those security features generation over generation and stay ahead of those evolving attacks. Great example is in the third gen Epic CPU family that we had, we actually created this feature called SEV-SNP which stands for Secure Nest Paging. And it's really all around this new attack where it's basically hypervisor based attacks where people are, the bad actors are writing in to the memory and writing in basically bad data to corrupt the data in the memory. So SEV-SNP was put in place to help secure that before that became a problem. And you heard in the news just recently that that's becoming a more of a bigger issue. And the great news is that we had that feature built in before that became a big problem. And now you're on the fourth gen of those Epic processes. Talk to me a little bit about some of the innovations that are now in fourth gen. Yeah, so in fourth gen, we actually added on top of that. So we've got the base of our what we call infinity guard is all around the secure boot, the secure route of trust that we work with HPE on that the strong memory encryption and the SEV which is the secure encrypted virtualization. And so remember those SEV-SNP capabilities that I talked about earlier, we've actually in the fourth gen added two X the number of SEV-SNP guests for even higher number of confidential VMs to support even more customers than before. We've also added more guest protection from simultaneous multi-threading or SMT side channel attacks. And while it's not officially part of infinity guard, we've actually added more APEC acceleration which greatly benefits the security of those confidential VMs with the larger number of VCPUs, which basically means that you can build larger VMs and still be secured. And then lastly, we actually added even stronger AES encryption. So we went from 128 bit to 256 bit, which is now military grade encryption on top of that. And that's really the de facto cryptography algorithm that is used for most of the applications for customers like the US federal government and it is really an essential element for memory security and the HBC applications. And I always say if it's good enough for the US government, it's good enough for you. Exactly, well, it's got to be. Talk a little bit about how AMD is doing this together with HPE, a little bit about the partnership as we round out our conversation. Sure, absolutely. So security is only as strong as the layer below it, right? So that's why modern security must be built in rather than bolted on or added after the fact, right? So HPE and AMD actually develop this layered approach for protecting critical data together, right? So through our leadership in security features and innovations, we really deliver a set of hardware-based features that help decrease potential attack surfaces with that holistic approach that safeguards the critical information across the entire system life cycle. And we provide the confidence of built-in silicon authentication on the world's most secure industry standard servers. And with a 360-degree approach that brings high availability to critical workloads while helping to defend against internal and external threats. So things like HPE, Silicon Root of Trust with the trusted supply chain, which obviously AMD's part of that supply chain combined with AMD's Infinity Guard technology really helps provide that end-to-end data protection in today's business. And that is so critical for businesses in every industry. As you mentioned, the attackers are getting more and more sophisticated. The vulnerabilities are increasing. The ability to have a partnership like HPE and AMD to deliver that end-to-end data protection is table stakes for businesses. David, thank you so much for joining me on the program. Really walking us through what AMD is doing, the fourth-gen Epic processors and how you're working together with HPE to really enable security to be successfully accomplished by businesses across industries. We appreciate your insights. Well, thank you again for having me and we appreciate your partnership with HPE. We want to thank you for watching our special program HPE Compute Security. I do have a call to action for you. Go ahead and visit hpe.com slash security slash compute. Thanks for watching.


What's going on everyone Sam here with late in sports cards. We are ripping. Let me change your break time really quick 2022 Panini absolute football hobby six box half case break number 17 pick your team style Can read off our list of names and teams a sham's Patriots Adam K Jets Anthony P bucks Anthony G with the bills Austin K Chargers Ben L Packers Brian PC Hawks Dale F Giants Diego I Niners Donald C. Dolphins Edgar B football team Evan J. Cardinals Gregory M Panthers Harper B Bears Bengals Jacob T with the Steelers Jason W Falcons Joel M Ravens Justin H Broncos Kyle L with the Browns that is Lenny G Cowboys Matt R with the Jags Mo M with the Chiefs Nathaniel V Saints Patrick H. Lyons Patrick G Colts Ray G Eagles Scott Oh Titans set L Raiders a stone T with the Rams Timothy V Texans and Vinny S with the Vikings. Good luck here. I'm almost as tall as Shaq. Yeah, not even close man Shaq's got at least you got like 16 inches on me.  He's actually a stud base and base There's tools of the trade TJ. Hawkinson Jersey Balls 57 out of 199 for the Lions Crow taller. I wish man Christian Harris 14 out of 35 for the Texans Reds Texas Trying to bring this heat. Well, all right, we got a everybody predict a kaboom if we get one Really not gonna be happy if that's I know I'll be disappointed. It would be cool to see cool. Let's see. Yeah, very true We've got stargazing Jamal Adams Blitz boy 7 of 75 My guess is just can continue to be ladenian Tomlinson. That would be cool. God. That'd be so awesome I would meet them or like Walter Peyton. He's got a kaboom There's Trey McBride 275 for the Cardinals and Breeze Hall 10 of 10 nice one there for the Jets Jersey Club ball helmet Jersey. There you go, New York. Let's go, baby He had not heard himself Peyton Peyton be such an awesome DJ more to 100 for the Panthers Base and base. I would almost say not Joe Burrow since we've already pulled it Yeah, right. I know like two or three times sky Morris six out of 99 for the Chiefs This one is so cool to me Mercury Morris 145 out of 199 and go into the Dolphins on the iconic Inc. Oh Congrats, Miami Mercury Morris he was like a running back and like the probably like 70s. I would say yeah Absolute beast like still I think to this day ranked top 10 in running backs like so good super underrated. Yeah Jump you guys a link to flawless again here kind of inks. They actually look kind of like luminance I see you're saying Or more of the full picture. Yeah, true Those are cool and they're always like the cool checklist they have those guys too Andrew Booth for the Vikings Waller Got Chris Olava on the Jersey card 26 out of 49 nice one there for the Saints and Sauce gardener two out of 15 on the green color match Jets are having a break. We've got New York That would be the team I cannot find It's literally the only team You've seen literally every other time Oh, there they are Adam K. There you go, Adam. Oh Jalen waddle the nine of ten Nice one there for the Dolphins base and base Got Danny Gray and Brandon Ayuk on the team tandem. That's going to the Niners. There you go, Diego and Skymore 55 and 75 go to Moe with the Chiefs Congrats Moe Moe always grabs the Chiefs every single time Hunt in the Kaboom and he wants and he's in Chad every now and then two from Alaska and he is Really looking for the Glass as well the moment glass. Yeah, we pulled one on release day Like in one of our first PYC's, but I don't think Moe had the Chiefs at that point Yeah, oh yeah, absolutely I would assume the Holmes has a gold Leo Chanel Nine of ten nice one there see it right ready 54 5 plus 4 is 9 9 of 10 eBay 101 Easy there you go, Moe. Make sure you buy one on one my friend easy JK all day for the Ravens 90 of 99 ball Jersey helmets, I believe There you go Ravens and Bailey's happy 72 out of 75 go to the Pats on the Rookie auto congrats Patriots Max box by storm Traylon Burks for the Titans. That's 450 base and base Matt Corral rookie 196 out of 275 Yeah, no problem acts You got it man Let's go dude hit a breeze hall super short print nice dude. Let's go Hell yeah, man Like one Thorin on the rookie premiere 14 out of 199. That's the quad rookie Jersey auto Congrats man. Those hit don't sleep on the hit list packs dude Wait when we're sending out heritage once a guy had a wonder franco real ones Red incado on car It might be it's it's like super super short-printed Yeah, you know 69 our The guy twitch 699 Yeah, he hit a Ronaldo. Yeah, I Wasn't here when he's talking about Andrew Booth to a hundred. That's great. That's unreal man Zach Wilson DJ more they've miles Garrett absolute heroes 54 out of 99 the Browns and Hasan Haskins 61 out of 75 at red rookie auto going to the Titans. Congrats Titans Michael s picking up a flawless spot. Thank you. Thank you Michael s see I should say Michael did really well over on our Flawless break back on Wednesday God he had the the jets And he had I think a breeze hall RPA He had like the jets and he had another spot which was like had the Broncos in it, too So I think he hit two Javante's one from regular flawless and one from Well, it's collegiate. Yeah, and I know he hit an Aaron Donald diamond card out of flawless hobby. Yeah, he did well Alec Pierce to 50 Going to the My son there Colts. I can't see the picture on the Colts Basin base There's a Zach Hertz 47 out of 49 to the trip. I was gonna say at least after you watch football We've got Harry Carson and pepper Johnson on the historic duals 28 out of 75 Going to the Giants nice one there getting under his skin You are getting under my Under my skin. I can see you going to court use court use tomorrow. Don't be me. I am I Will fire. Oh, I will cuz you're not here. Who knows what kind of hell I can raise in here You're just gonna have the phone on all day and I'll carry it around with me There's by storm kind of walker nice canine 62 out of 75 base base Skyler Gordon the 275 going to the Bears and John Meshie seven out of 75 five-way rookie at premiere jersey card or patch jersey card Auto whatever you get the you get the gist of it. You saw the card.  Here's the card. Just accept it. Yep It's Robbie Anderson 30 of 50 Panthers color match base and base So as the trade Tony Pollard 13 out of 49 patch football and Another Harry Carson and pepper Johnson dual 27 out of 75 the same another at a 75 with what? 27 and 28. Oh, okay. Wow. Look at that. Congrats Giants nice sequential hits for you there. Very cool Say what Honestly, oh nice hit on the machine by the way fun Walker rookie car This is 75 on the orange for the Jags base and base. This one's cool Going to the Rams Aaron Donald three colored patch can absolutes Nice one there. Congrats Rams. That's seven out of 25. That's pretty sweet And go to the Broncos Greg Dolchich 24 out of 25 awesome color match. That's a that's Broncos old school Yeah, it's gonna say that's gotta be like his rookie year probably probably before they made the change. Yeah You always have good luck with us.  I did not set up the kid reporter to PSA. That'd be hilarious But but no, I'll save my $15 There's a smear white to 50 base and base. That's actually kind of sick Going to the Falcons Marcus, Marriota 80 out of 199 Jersey football and Giants, we've got Darius late in spectrum signatures five of 50 Congrats G men. We can make a rundown to White took a spot. We took a spot. They were down to two Yeah, we should be. Oh actually at three. Hey, we took a team all divisions one as well. Thank you. Thank you there Lee We could run those Kid reporter cars down in Sarasota and take on the CSG Yeah, and all prison out of the cheap nice Rookie auto of Aaron Donald. That's awesome. Dude. Congrats problem. That's cool. That's really sick Jonathan Taylor stargazing to 75 Base base Channing pin down 75 let's go Tim Damian Pierce 64 out of 399. Let's go buddy. There it is. That's what we like to see congrats Tim To go with your matchy you got yourself appears buddy. Oh PSA nine on that's not bad That's awesome. Nice problem. Sure. It doesn't sound like a problem This is why I'm not a breaker I'd say something like that for sure But you still boo me if I were the one to say that you would have booed me Quay Walker to 75 nice one there Kyle Pitts Deandre Swift Xamir white that's six or 18 out of 25 two-color patch for the rates and Chad Mooma 19 out of 35 for the Jags Caleb super collects Chad Mooma I'm just telling people that Also super collects Jamiah Jones in the MLB use some random relief picture on the boreals We were thinking select ones and he pulled the Jamiah Jones RPA. I was like, whoa, isn't that your super collection? Yeah, oh, yeah There's CPAP 75 for the Falcons 70 40 Marcus Mario that cost me four weeks of fantasy Got Antonio Gibson to 199 tools of the trade Who is that? Yeah, hey, I'll share was ended up being a stud for me. Yeah Jordan Brooks 43 out of 50 nice one there for the Seahawks. He is a stud man.  Let's go make the camera shake. Wow See a line backer. Yes. He's like leading blind backers probable votes right now. Thank you. Oh, yeah He's like a tackle machine decent cover cover guy as well So good replace with the Wagner pretty yes, very good sauce gardener to 75 Like he was 2020. He was the same year as like borough that year Okay, they space Jermaine Johnson to 275 and he was trash his rookie year Just took a huge step forward this year Kyle Hamilton go to the Ravens 38 out of 399 Congrats Ravens That's the thing with like like cards and like having their value shoot open the heavy game like you can collect everybody and like You know what are the past to have? Oh, yeah I mean like it's just so hard to choose who to take a chance who to like put more money. Yeah, yeah for sure All right, we've got the Marvin Lee out gold 10 for the Steelers Jalen one sake one Barton We've got Aaron Rodgers can absolutes 63 out of 99 snacks. That's so sick One of the last teams taken we've got going to the Broncos. How about a champ Billy? One of 10 signature standouts So nasty God, he was so good. Yeah. He was so good Grats on that Broncos. That'll do it for the break guys do a quick recap here Start off with our jerseys we had Aaron Rodgers for the Packers and to do Gibson commanders Zemir White Raiders Marcus Mario Falcons That is Aaron Donald rams. Tony Pollard Cowboys Zach Erts Cardinals Miles Garrett Browns JK Dobbins Ravens Niners dual Chris Olava Saints Skymore Chiefs TJ Hawkins and Lyons We had champ Bailey for the Broncos so nasty Kyle Hamilton Ravens Jordan Brooks Seahawks Chad Mooma for the Jags Damian Pierce Texas Darius Layton Giants Greg Doolchich for the Broncos John Matchy Texas Two Giants duals Pepper Johnson Harry Carson Hassan Haskins Titans Take one Thornton Patriots Bailey Zappie Patriots Skymore Chiefs Sauce Gardner Jets Mercury Morris for the Dolphins that Breeze Hall Jets and Christian Harris for the Texans. I'll do it for the break guys. Thanks again for the film Next up we have the second half case


They're like pretty insane. Keep playing that saxophone Oh, yeah, they did change this song to the saxophone. It's not the annoying saxophone song no more. It's this Which I don't mind because it is pretty soothing and peaceful About time we see some change on the saxophone strangled red.  Oh, it's the ghost of lavender town.  Let's check out this town. That's the poke center. All right. What is this over here? I cannot read pixelated words Oh man, okay. What's this another pixelated sign? Hey Hey, I kind of like this music. Hey, why are my arms detached? They're not like attached to my body. They're just like floating there.  All right Let's get ready to rumble five second one second for the new floor back to school Which is that is this is the new update back to school What do this? It's slender man, and what's the name Baldy? How can I forget Baldy's name, man?  What was going on slender man was in the ceiling And Baldy was all over my face. Oh, man, and we got the classic purple Kool-Aid man here a o only Man, this should be awesome. Oh, dude. He's out there on the ramp.  Oh my god. How can you even carry that giant head on your shoulders, bro?   Look at the selfie of him. You guys saw that picture of him on the wall Yeah, pretty horrific, huh? Oh slendy tummies. Okay, it better be the entire army. Oh It's not it's just tinky-winky the screamer man My god, that's why I'd be waking up every morning guys. They're not too lazy to get out of bed I just lay in bed and I scream my life away What is he doing? He's trying to go on there. Oh No, it's the Krusty man SCP Haven't seen this guy in a while. I thought he like farted and vanished into dust or something But it's been a while my old friend SCP 106 What is this machine? It's just like where they contain him or something. Oh, you can go inside of there. Okay, let's try to go inside How'd you get in there? Oh you? Dude What you guys saw that there was like a guy tied up in there in the bed All right, I don't know. I don't want to know what was going on in there escape to are you wonky? Oh, they have this here Hey, oh My god, this is granny's house. So hey, this is Billy Jean by Michael Jackson. Oh my god.  Oh, we're inside of the we're inside with the dead body Look, my legs are sticking out. That is so creepy. Hey, that was a pretty cool floor. I like the music That's pretty funny man. I totally forgot the are you wonky was in this game since it rarely even comes out at all Wait, does blazer have hair? Oh, do you have hair?  It's like partying in the back and business in the front Tony tombs, huh? Where's this guy? Looks he looks kind of maniac he All right. Oh, oh my god. It's us get so it's get so into a side of mouse It looks like they are partying up to bring down evil upon us. Oh my god.   No leave me alone in my spirit, man. You're evil. Can evil guy. Oh Man, all right. Let's see what we got in here. Let's see what kind of avatars you got in here We got the evil don't just always we got the rat. We got the Chris waffle But we got Bendy in here all the grieving. Yes, I like this boy. Oh, Joe.  Oh recipe to Bendy. You can pour Darwin guys How could you do this to him gumball? Here's your brother from another mother man? You're supposed to look Oh, yeah, I forgot a nice isn't here. Well at least her head is in here. Oh my god Rest in peace to on ice to a man. She did not deserve any of this I don't know what came across gumballs mine, man Just got like got taken over by your evil entity and he decided to slaughter his family That is pretty Pretty darn evil. Oh man. All right. Let's move on. Let's forget about gumball. He's evilness No, like another fidget spinner fella here. Do you everybody has a fidget spinner? All right, while we're going back to school for it, I don't need foul before the For the round.  Yeah school. Oh, yeah back to school and talking about school I believe most of you guys already started online school Which doesn't sound pretty appealing, but I mean it is All right, let's go over here. Oh Wait, can you go down here? Wait, how did he what he managed to get through the doors? How did he do that?  Oh, he survived.  It's beautiful leather face said no, buddy. Oh my god.  Let's try to see him one more time.  No. Oh my god. He broke loose.  He's trying to push me off. You're not gonna do it, bro with the exercises Oh, man, let's get ready for this.  I kind of want to get jump scared girl.  Oh my god. Look at that thing It is It is horrendous.  Potato Dude, he's on fire. Oh no rags when happening poor rags. Dude. He doesn't have a head Where's his head? Oh andy That's what you get for betray woody, man. You got rid of him and he came after you Dude, there were spikes on the ceiling and everything Oh man, that is one terrifying toy story xe floor. It was pretty cool. Happy mouse. You know what? I am not happy with this mouse Oh my god. All right. He needs some milk. All right, so guys Well, this was the super scary elevator in roblox if you guys enjoyed the video make sure to snap the like If you're new to the channel make sure to subscribe and turn that notification bell on And I will see you guys in the next one. Yeet


I think it's a good move on their part. If you look at Volvo's numbers, I think they sell about 100,000 here in the U.S. We sell about 2.5 million here in the U.S. So when you have a much smaller portfolio of product, it allows you to concentrate in a much smaller niche of the marketplace. Today, all alternative vehicles, and I would throw fuel cells, EVs, and hybrids in there. They're 3.2 to 3.5 percent of the industry. So if your sales of 100,000, if you can concentrate there, that's great. Our company being full-line manufacturer, that's a little bit more difficult to do. In globally, we've sold over 10 million hybrids in the U.S., 7 out of 10 hybrids on the road are still either Toyota or Lexus nameplate vehicles. So we're still the king of hybrids and alternative fuel vehicles here in the U.S., but it would not be possible for us today to move 100 percent of our production in that direction. But is that a goal for you, say, in the next decade? I don't know if the next decade makes sense. I think if you look at the future of powertrains, regular gas powertrains have been improving tremendously over the next few years. They will continue to improve as we go forward. We believe that hybrids are still going to be the backbone of our overall powertrain strategy. Plug-in hybrids, extended ranges will get larger and larger. We've already introduced fuel cells into the market, and we think that long-term future is going to be fuel cells. EVs will be part of that, but we have a little bit of a different strategy than others. We think that small-range EVs are probably the better use of an EV. And longer range, longer distance, we think fuel cells that can refuel in three to five minutes, very much like a gasoline-powered car, are in fact going to be the future.


Welcome to this course in which we are going to learn about how to create a lesson plan using mobile learning and asking your student to bring the round device for working on it. My name is Javier Ramos, I'm an English teacher at Primary School. I'm also the author of this course and I will be here to help you along it. At the schools we now face a time when one of the main added issues is making use of the current technology bearing in mind maintenance issues and heating the technology and devices up to date. One of the solutions may be to work with devices owned by the students or follow a BYOD policy which stands for Bring the Round Device. Bring the Round Device means that students will bring and use the round devices into the school for educational reasons and purposes. It will mean the teacher and the school should create a BYOD policy to clarify all the situations and also a great syllabus in order to use them properly during lessons. The benefits of Bring the Round Device are multiple. If it is a student's device, they take better care of it. As it is theirs, the students carry all the digital material they are creating everywhere. Students will master the round device better than any other. As they are mobile devices, we can use them away from the ICT classroom and you don't need the device to be connected to the internet to be used in the classroom. However, there are disadvantages of bringing a student's device to the school. It may imply an additional cost to families, distractions during lessons, greater responsibility for the students or the need for a good electrical grid and internet connection. Mobile devices are becoming essential to students' daily lives as safe breakfast. But we need to introduce them in our teaching and learning processes at the school. Mobile learning is a great option for including them in our lessons. It involves more than merely incorporating new technology into current pedagogical strategies. It requires an instructional paradigm safe that promises to fundamentally change the way students learn. Some tips for starting mobile learning are, ask yourselves what you are going to achieve and explain it clearly to the students. Survey your students about what devices they own. Encourage the students for suggestions, especially about new apps. There are lots of possible uses of mobile devices in your lesson. There are some ideas to inspire you with your lesson plan. Create and carry out surveys for different projects, record podcasts and videos, work with social networks during lessons, your codes on augmented reality, virtual reality for educational purposes. By accomplishing the activities within this course, you will be working on the digital content creation area of the common digital framework for teachers. You will help you achieve level C1 and C2 of competent 3.1, developing digital content.  Do not hesitate to ask your questions and share your ideas through the social networks using the hashtag in Twitter and in the Facebook group. I will be very happy to meet you there and learn with all of you.


Even the bullies took pity on them because they were so skinny and scrawny they thought they might snap them like a twig. You know the kind of me. I'm a yellow belt in karate man. Which is quite a lot what a script kid he is. He doesn't have to program but he wants to hack. He's just watched The Matrix one too many times and believes that he is the one to return order to the universe. Where's that Star Wars? Except now the difference is that that little skinny kid has grown up. He's probably filled out a bit.  He can come up with you with things that are far more sharper, bigger and badder. Which really asks the question. Are you still capable of defending yourself against this skinny, scrawny kid who should have really snapped when he was a twig? Now Josh Corman made a similar observation and he called it HD Moors Law. For those of you who don't know, HD Moor is a guy who developed metasploits. It's like a point-and-click hacking tool. Effectively, making him the guy that gave each of these skinny kids a handgun and said go fight. Now there isn't just metasploit. There are lots of tools like this there. They're continually developed and grown and the community says oh look I can add new functionality to it, which is great. Except now you've got this thing that started off life as a little handgun and now it's this massive bazooka and tomorrow it's going to be a tank and pretty soon it's going to become a nuclear warhead and the question is, has your organization's security kept up to the same level? To quote Josh, casual attacker power grows at the rate of metasploit. Which is just a fancy way of saying that the more powerful metasploit or tools like that become, the more likely it is that a kid will just point that gun at your company. So the question remains, has your organization kept up its defences at the same rate at which the attack has increased? Or are you still bringing a knife to a gunfight? Stay secure my friends.


Welcome back here to the beautiful banks of the River Teith, which you can see in the background sits directly below the famous Stirling Castle. We're delighted to announce that we will be welcoming Joe Steenson to open Stirling Castle Fisheries on Wednesday 1 February 2017. Joe symbolises a new angler into the sport. Although she has an experienced angler, she has only participated in salmon fishing for the last year. This is exactly what we're looking for coming forward into 2017. We're trying to get new anglers into the sport. Wether they're experienced anglers or they're just taking up the sport for the first time, we offer numerous permits at a reasonable cost to be able to participate in the sport. There's such a strong community that surrounds this river and it really needs to be utilised. If we don't get out there and utilise the river, it's going to go and then we won't have any fish and we won't be able to fish anymore. Fishing is so cool these days.  That's what it's about, just having fun. I'm obsessed with it, you can tell, so I might be biased but it's a really cool pastime to have. Putting on some flashy fly, just checking out a line, standing in the river, surrounded by nature. And the chance to catch an amazing beautiful silver salmon is just, I don't know, it just sounds like a nightmare to me. 2016 was the first year we introduced the £10 permit for kids. We're excited that we did have some kids take up the sport and some new ones and some people who have fished before. Next year the council have agreed to keep the prices the same so we're excited, looking forward to the 2017 season to try and engage more anglers. Do you have any anglers in the sport? You know this river is so beautiful. We really have to encourage using it.