Yep, I wanted a bottle, but he didn't have any. It was really cute. I looked at him and I said do you Do you have thumbs up in bottles or just the can and he looked at me anyway? thumbs up Hey, welcome back to our stupid right cuz we're going to bring me a Gonna bang the on no no no because I'm sure it's very language. Ah, I love you, too You can follow us on Instagram See what I did Button that is juicy content right there.  Yep It's better than coke But yeah No, I don't like coke. I know you don't cuz coke is a flat Today we're doing a movie review and happy Halloween and What? October 30th One year my wife and I Yes, they're all celebrating that one every single one of you. It's the biggest holiday in India Is that your wedding anniversary? Yeah, we've been married one year October 30th. Yeah, congratulations. Thank you You're coming up on me. Yep. We'll catch up Pretty soon. You just wait. We'll pass you up today. We're doing a movie review Yeah, I have any And we got to one more spooky one before the end of the Halloween season and we got to the 2018 film Patty or her eye No, not for I How would you say pariah party? I would say parry or parry. I would say parry. Oh parry. No, I would say parry What would you say? Body Not parry body body Body we Harry we watch the movie parry Tyler Perry Anyways, they get this 2018 fantasy horror mystery films starring the one and only and you should get here Also known as Queen Coley Queen Coley isn't isn't she Isn't a Vera Coley her husband? Yeah. Yeah exactly Not not. She's not the wife. No, he is her. They're not Coley He is the husband of Anushka Queen and King reign supreme. Yeah. Yeah, anyways, but yeah, it works her film starring her But and she produced it produced it she loves producing Yeah, and oh, I didn't know that. Yeah, I didn't either. Oh wait. That's different. That's a different. Yeah, forget that Oh, same name though. Yeah, but directed by Mmm Prussett Roy Prussett Roy Did he do put that lock which would make sense because I actually believe that Prussett I think Prussett Roy is a woman. Am I not mistaken? No, Prussett Roy is a man Why did I think there was a woman at the helm of this film sexist? No, I really did. I thought this film had a woman director Prussett Roy did direct at least some episodes of but that lock which would make and she exactly exact produced that So you remember where we first saw her I'm pretty sure the first place we ever saw her was this film I'm thinking of in my head the first film. We saw of hers was I believe NH 10 Was that before PK? No, okay. You're right. Okay. You're right. I Always forget she was actually in I Had forgotten until we watched this and I was reminded and looking up the things we've seen her in I was like, oh, yeah That's right. No jokes. Anyways, so like I said, I want to get to one more spooky film before the end of the Halloween spooky season here in America and so we got to this one has been on my list for a long time go on I love a new Shama and It's a creepier style film but different style of creepy than normal horror. I feel But this will be a hundred cents for if you haven't watched it. We saw it on Amazon you can go watch it there Rick your initial thoughts, please well We've just keep I was not expecting us to get as Many good horror films this month because we weren't really calling it horror month And we know that this is an underrepresented genre in India guys That I read that their box office successes and They're good So I think this like the horror genre That I love and would love to see I would love to see this made like an American horror genre style where they could go Really really dark. I think if they did this had the potential to be like beyond exceptional But other than that and we'll talk about the pros and the cons. I I really liked it This is in my easy top three favorite horror films from India. Yeah, I don't I don't blame you I think it's Outside of maybe the end that I wasn't too thrilled with just because it was too happy for me But she's a common theme for me. That's a pretty common through line. Yeah, I love the end of course I thought the acting was superb in this. I thought the story was original. That's my favorite thing I have my list of my favorite things different and obviously maybe you guys were more familiar with like these Because is it more of like a Muslim? That yeah, in fact the name party Is is is the word for fairy? Yeah, and I asked that of Andrani. I said so in India are fairies like not nice She said well There's a mix and a specific particularly in in Islam and the depiction of fairies in Islam There are some that are good and some that are not good. Okay, so yeah Because in America we hear fairies up the first thing that comes to my mind is Tinkerbell Yeah, and that kind of fairy. Well, this also a game very different But also reminiscent of Guillermo de Toro and how he used because even like a pans labyrinth fairies are also Different than a typical fairy, right? And also in like original fairy tales. They're not this cutesy little thing right actually these weird Beings oh, and if you're keeping score at home, this was our 64th film of the year our 271st all-time 338th Hindi of the year 167th Hindi all-time. There you go. Yeah, the this I thought was a really Really well done film and it kept my attention. Oh, yeah throughout throughout engaged and the acting was exceptional by Anushka Sharma and and others Who I I thought he was our dosed at at first I know it because we've seen him so much, but he's not yeah, but we've seen him many times many times He's always exceptional. Yes. He is in everything he does. So maybe one day he will be our dose Okay, so I need to find it. I was looking because I don't know the character's name The actress who played her mom The the witch yeah woman yeah, because she deserves a shout out For her performance. Yeah, I don't know but I don't remember the character name So I was going through but you know forgive me. I did look and I was I couldn't I was trying to Compare it to the character breakdown and in other places and just couldn't find it. So but I thought she did an Exceptional job everybody wasn't a bad performance in this which was which is wonderful to see yeah But let's talk about the star of the film and one who I probably said this every time We've seen a film of hers is like she's quickly becoming one of my favorite actresses in India because I think she one picks interesting roles And she also does an exceptional job at those roles And this is also very different because obviously the the previous two that we saw just this Halloween I it's we're batting a hundred right now. Yeah, no kidding spooky films for for the month But all three are female starred stars with actresses at the helm and and doing really good performances But she does obviously it's very different because it's not really possession obviously story It's no, it's a little it's a little more complicated than a fairy tale But not a fairy tale because the title of film right right. I thought she did Exceptional I really really enjoyed her performance. I almost thought this was a and maybe there was kind of parallels and of like human trafficking Involved in everything. I thought that maybe that was like almost an inspiration for could be what they were doing kind of like a side Not shout-out really, but you know I'm talking about yeah, I do What'd you think about her? Oh, I thought you did a great job. I would I she's she's somebody that I'd really like to talk about in Terms of because there's not a lot about her this part of her life That you can read about in terms of training. She's had as an actress because she started as a model and She has had training and I've looked at some of those things that she's done in preparation for roles And she never set out to be an actress. She set out to be a model. So her work as an actress is I I'd really just like to know Love to talk to her and find out what her process is I'm especially Thinking about process these days and what's going through the minds of an actor and what what they're doing and where they come from in terms of doing what they do, but she's Like it's it's really interesting every single one of the movies that we have seen Are driven By the female. Yeah, the story is carried by the woman in the film. I feel Has that been every horror to embed no no to embed wasn't no But almost every other one majority because it's either witch driven. Yep possession driven. Yep, and it's usually I I'm wondering if that's strategic because it's also probably easier for audiences to sympathize for women It is because they're more vulnerable. Yeah. Yeah, so And they're more easily taken advantage of they're usually more often the victims because men suck. Yeah, and The neither but you know, it's it's you really have to go out of the way to have a male character And when you do is typically a young boy because that's there's an innocence level there Yeah, that you have a level of compassion and a sense of wanting to protect and feeling the immediacy of the danger she's in that she can be overpowered. Yeah Yeah, but yeah, I and I would love to talk to her about why she loves horror so much and or intense Uh Projects. Yeah, because in zek producing It's like she she I think she exact produced bull bull as well. She did. Yeah. Yeah, and then obviously put a lock Mm-hmm, and she darker elements did in age 10 About abduction and she had a really good performance in that obviously in the more towards the beginning because her first one was with rent veer, which we haven't seen yet the Rom-com that they did together and then they started dating and then they also did dildo hot and do right usually She did really well, but I think when she started to get more money more claim She I think she probably just really enjoys this genre. I one I don't know why if you're an actor Why you why you wouldn't cuz one it it also even though some are like they don't require a lot from the actors more Just like the Spokes a lot of the performances are often pretty intense, especially if you're being possessed or if you're Like obviously if you're a fairy there's almost always very high stakes There's almost always a lot, you know, judging very challenging. There's typically Especially if you're the person going through something where you have to demonstrate complete changes of emotion at a given moment So yeah, it's it's typically a fun genre to work in as an actor I can I want very much to be in horror stuff. Oh, yeah, yeah but yeah, she did amazing and Rajit who we've seen many times and he's always he's a thespian Yeah, sir and through always you know it. Yeah, hopefully he'll be our dose one day But I thought it was near Raj at first. He remember he consistently. They remind me one of the other. Yeah But he did he did a really good job as the antagonist of the story totally believed him But also like you almost understood at the end not not why he was trying to kill but like these Would you do some I mean you probably wouldn't torture people But we'd probably try to kill a monster like we yeah of people's human nature is like oh that's scary get rid of it Yeah, but he did he does a great job of not judging the character and in the climactic moments when he's finally with her who he's been hunting down since She's born You you can sense from him a genuine Empathy or sympathy for the girl herself being the one who has to because it's not her fault Yeah, and you sense that from him which is good because he's not the enemy in this story No, at all he could and he could have easily been portrayed or written that way Which would have done a disservice to I think the story. I think they did a very good job of it with his care Arnav Who was our lead male in this I thought did a really good job as well. Yeah him Quite a bit. I want to talk about the end But not the part I didn't like but a part that I really did like Was right the end once again spoils you and see and go watch it obviously, but when they were holding each other Yes, yes, and she restrained.  I loved it. She died from her poison Yeah, but she was trying she was like I I could Yes, and she didn't yeah, I did like that part a lot The whole ending of them just like happy go lucky I don't know if it was my favorite wasn't like I wasn't like angry at her anything It's just I was like this seems a little too happy for yeah No, I my favorite part, but I love that part. I typically I did too and it ties into so one of the one of the only things about it That and this is being really really nitpicky, but I I don't know what I would have done to change it So it's it's a small nitpick but and some of You who've seen it may have felt this way When it happened I wanted to be heartbroken Like I wanted to feel Deep deep sadness that this happened to her and they couldn't be together To have the payoff be even deeper when she goes to bite and doesn't for you to be like My goodness, this isn't just a horror film This is this is a frickin love story and it for whatever reason it didn't get me there I don't have a problem with that. I felt like what it did was fine. It was good But part of me wanted to be there and just be So so sad and find that moment to be wow It's still a great moment, but I wanted it to be a You know, yeah, but I the things that I loved were Number one such an original story. Yeah, I love the story Which is the most important thing which my I mean, I don't know which film I told him bad is probably still up there. It's way in terms of just how cinematic and how artistically brilliant that film really is but this one I Is like I said, it's probably definitely my top three of films. I would recommend now yeah for Indian Which because everything I think is really good, but what's great now is a region after four years. I Can honestly feel like like next Halloween if someone said what are some Indian films I should watch I could rattle off five for them now. Yeah without even thinking about it Which is a really happy thing. Yeah to say you really ought to watch these these watch these like and Even though it's not probably the scariest. There are some scary moments, and there's some really good kind of jump Yeah, that's some good jump. Good jump. It's not as good as I think 1920 I think 1920 did that and bull. Yeah, well did it the jump scares a little better, but just it's just came out what 20 years after a bull exactly and I think there was a shout out And I feel like the head when she killed him. I know it was a little bit I feel like it was a shout out to bubble maybe not a bubble. Sorry. I'm no no what we just watch but a boot Yeah, a little bit. It felt like that it did feel like that. I just I was like, yeah, that feels like that, right? Yeah, but I I one of the things that You know, I would have loved for it to have gone the full dark and I think this could be story-wise a One of the most terrifying if you went full dark on this this could be deeply deeply disturbing or if you let like Guillermo do it Yeah, yeah, it could be really disturbing. Yeah, however, I think they did a pretty good job Mm-hmm of making this a scary film that still has accessibility for the general public in India Which is unfortunate like I gotta do I say unfortunately Because time you get you know, you got to do that with the genre. I just you know I think there is a audience for there is pure horror There is I think there was a person that tweeted on on on Twitter that said Since pure horror is basically dead in Indian cinema and I replied I said, I don't know if it was ever alive Yeah, and I wouldn't if you're talking pure horror because if you if you can rat off ten names and Ten ten films and those ten films are within a 20-year span, right? I don't know if that means it's alive. Well, that means it's just barely ticking and there's some people who would say for them pure horror includes horror includes Slasher films and slasher films for me are not a horror film They are horrors. They're in the horror genre But it doesn't it doesn't require much of me And I don't particularly like to just watch a movie where a madman's walking around chopping people up That doesn't do much for me. It's fun, but the story I Thought the sound design was fantastic I thought the cinematography was excellent I thought the score was excellent and I gave a special put the mom exclamation point I really thought that she did especially the scene where the professor is talking to her for the first time And he's got her captive and she's telling him to impregnate her that whole sequence. Okay, that was It was like that's the kind of role I expect Nawaz to do which he could not for him to do It's gotta be a woman that plays that part. I thought she did it. She hit it out of the park Yeah, she did a great job great job. I do you want to shout it also there the the makeups makeup Yeah, they did a great job effects department not the effects but like like the toenails and the eye clean eyes when he did is when he took his eye out the kind of the Witches or fairies if you were I Would exactly they were in their form. Yeah when they were all black-faced and creepy-looking Yeah, I thought all of them looked really good as opposed to like in Look obviously you could tell they were budget constraint and of course and that kind of stuff Yeah, this one looks like because there were some like VFX shots that you could tell that's not where they put their money Yeah, but on actual practical effects on actors Yes, I thought they were all really good all the stuff on Anushka Yes, whether it was her toenails her the blood like when she turned once and you could saw her like eating the What was she eating? No, that was so it was 1920 but no when she ate the dog. Yes, I think yep and bit it Yeah, I also all the blood coming down her face ever anybody who the continuity people whoever was in charge of continuity and Then also the editing job to ensure continuity with some of the shots were fantastic In fact, there's one sequence early in the film where it was so good I couldn't tell if it was just great editing or if they were doing a two-camera set up The Giga and and the big one in these kinds of films is when people get scratched up and bloodied And you're seeing a sequence that lasts for like three or four minutes on film that probably took seven to ten days in Actual filming time. Yeah, it's not easy for makeup to maintain There's a scratch here and there's some little blood over here And there's a dribble of blood over here and then there's another one over here And there's a little thing over here and you've got to keep it Especially if you're not filming in sequence. Yeah, they did a great job with continuity. Yeah, I agree Like I said overall I like I find very little flaws of this film and I find it so original Definitely, I well once again tombad would be the other one. I would be as original. Yeah, just in a very different way Yeah, but I and darker. I think that is a the way the genre should go focus on I Mean India has in all its different states and Cultures and towns all have different scary stories based off folklore or religious stories or whatever Yes, you can make thousands of films just based off of those that are creepy and could For the genre, right? Yes, I mean even though we did enjoy that the exorcist ones like button and 1920 which had a very exorcist kind of feel yeah But but still Indian yeah, and and still Indian in their story But I feel like the the ones that are so original and so gripping have been like more on the folklore like this and tombad I'm bad. Yeah, and they're the ones that I think have the potential not just in India But globally because there's there's some the unknown is what's what as well Yeah, bobble not it's scary, but but there the unknown is the big factor in the scariness and when you've got a Story that emanates from not just decades or centuries, but millennia It's so yeah, that was my favorite above all is the originality. Yeah of this story Yeah, I thought it was an exceptional story. Do you think? The girl he had agreed to marry Do you think they stayed together and took care of the baby? Yes, you think so? You think she got over yeah because and it's interesting. There was a point in the movie skeptic. I don't there was a point in the movie I wrote in my notes That I didn't I hadn't fully felt the need for that other relationship in the film I felt like it was taking me away from it. She was doing a great job But in the storyline I was trying to figure out. Why do I need to have this and then it ended? Yeah, and I think for the same reason she stops and helps her Have the baby Because of her own personal experience with the loss of her own child. I think that yes I I think I think they I think they do and that's they do. I'm the optimist You know, I think because of her for her. It's very much a Redemption of her being able to have the child that she regrets that she never got to keep I do like that they didn't because sometimes in Indian films. They want to tie everything up a little bit So I do like that the they didn't show us like a year later See them together and they have the baby. Yeah, she's pregnant with another baby So I'm very glad they didn't do that because sometimes Indian films will do that and I'm like stop it. Yeah Too happy. Yeah, I did I did appreciate as well We mentioned how he the professor Evidenced us a level of sympathy toward her and I did feel that sense of this poor girl when She's begging Our our knob the please don't let them in here Because the girl is innocent. It's not her fault. She did nothing wrong, but at the same time you can't let This continue and that that's why I think maybe if I Had been in a theater Fully absorbed maybe no interruptions completely in it for the whole time I might have had a bigger sense of that tragedy in that really wonderful payoff in the end where she's going to clearly have the opportunity to Put her poison into him and she chose that she chooses not to to die. That's really it's so original really original I wonder why she's been away for a while Anushka Looks like she's in a new cricket film that's coming out Cool, but yeah, she hasn't been Credited for an actor in a film since I don't even know what that is I don't either she did zero with SRK in 2018. So but it's been been kind of like four years Yeah, I mean, I know I think I think she got married not too long ago, too Yeah, that's in that period in that time frame and she's over it and Yeah, just took a little break and she's been producing yep She's been producing and I'm sure she's enjoyed just having married life And then it's good to see she's in this Choctaw Express is filming right now So I'm happy to see that she'll be coming back. I would really she's an actress who has done enough work that has wanted I want to ask her questions about process. Yeah, very much. Anyways Let us know what you thought about Barry or Parai as we all know What should be our next body a new skasharma film and what are the spooky films? Obviously we've done with kind of our spooky, but obviously we'll watch we'll still watch time anytime a year Give us a good spook any time and then maybe we'll if I can get some Enough to I thought it was gonna be like, oh, we're gonna get three kind of okay films I have pleasantly three of my favorites of so far this year, so I really didn't think we'd have much Maybe there's a lot more to be then then we thought so let us know what we should watch next down below


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Good evening, welcome to the farming podcast brought to you by Private Property. My name is Mbali Noko, your host, as always, every Tuesdays and Thursdays at 8 p.m. Today, we have another exciting episode with a familiar face in the farming podcast here on the Private Property Channel. And we've had this in Tripania a few months back. And I can definitely say that his business has definitely grown since we've had him on the podcast. And I'm quite excited to learn about how his operations have expanded, how many farmers he's working with, he's assisting in the industry as well, and how his journey has been like as an angry entrepreneur throughout 2020 and 2021. It's been quite a tough economic climate for the fresh produce industry. So I think if you're a farmer looking to know about market access, how to penetrate different markets, whether it's retailers, whether it's export markets, the do's and don'ts of a farmer with dealing with buyers, I think this episode is one for you that will find quite insightful and informative. And before we get on to the show, I just want to remind you that we have an EchoBuzz competition where Private Property has partnered with EchoBuzz and where you have to go back to our YouTube channel under the farming podcast playlist, have a look at all the series that we've aired so far under the Gardening series in partnership with Home Growers. Tell us what you've learned in either of those episodes and use the hashtag Gardening series EchoBuzz and Private Property by telling us what you've learned for you to win the prize. It's a nurture product tamper. I think it's valued about $700 or $800 grand. So yeah, I think it's quite worth it for you growing your own food at home. Well, let's get into it. Topic is all about accessing market opportunities as farmers. And joining us today is Zamugutle Twila, who is the founder of AgriCool. Zamugutle, thank you so much for coming back onto the show once again. How are you doing? Hello, hello. Thank you. Thank you for having me, Mimali. I'm very excited to be here again. Yeah, thank you. I'm doing well. Awesome, awesome. So let's start at the beginning.  And then I think a few weeks after you came onto the show, you won an award and had some a prize as well. Just tell us about what has transpired with AgriCool since you last came onto the show and where the business is now. Yeah, sure. Thank you very much. Definitely, our company has grown and we're very fortunate to get some grant funding from SAV Foundation. If it wasn't for the grant funding, I think the company would have died because we were out of runway, we had no funds. So they did help us a lot because they also gave us work class mentors that have helped us. And when we met, we were just trying out, doing a lot of experimenting. We're not too sure what you're doing and how do you go about building a business, building a team, but through SAV Foundation, not just because of money, but we got some great mentors. And I would proudly say that as AgriCool, we have rich product market fits where you've got some revenues, you've got some consistent revenues, you've got customers. Yeah, so, yeah. So the company has grown very big. Like you say, our team has grown, I think from 3 to 10 to 10 people, to 10 employees, so you've grown significantly. And our revenues have also grown. Wow, this is fantastic to hear. So with the growth of the team, like why are you focusing on as Zama Wulche as part of the leader in the company and what type of strategic skills have you employed to obviously beef up the work that AgriCool is doing? Yeah, sure. Obviously it varies. Firstly, I was a solo co-founder, so I had a lot of challenges and I couldn't do things on my own. And I was very fortunate to get my Lisa. She's my co-founder. She joined the company and she's our COO. She runs the operations. And so now I get to concentrate on just staying golf as she does the rest. But yeah, so I concentrate on business development. We talk to the buyers, getting more deals, but she also run operations strategy, look at strategy. And also because now we have grown, we're trying to streamline some of our processes, which means that's when the tech comes in. We spend a lot of our money also getting a product manager, someone in the house to talk to customers and talk to users, like farmers, okay, we want to build this thing, how should it look? Do you want this part in here? Will we solve this problem? We also had some folk officers as well, the guys who do deliveries and those who do quality assurance to go to the farm and look at the quality, is it right? Are we handling the produce the right way? So as a person as well, yeah, so we're looking at those. But the key ones I'd say, which even made my life easier was getting a COO because when we hire, we actually made my life a little bit easier because now I had more opportunity to leave the office and do meetings and meet stakeholders and try and get more deals and try and get more business. Right, so when you came to the show before, especially talking about markets, a lot of the clientele were farmers who were coming to agriculture saying that they don't have markets and I remember you were selling two informal traders at that time. Is this still the case where you're buying from farmers and selling to informal traders or have you expanded the business clientele to maybe pursuing opportunities with retailers or processes of exporters maybe? So how has the business grown since then? Like I said, the business has grown very, very big. So what also happened was that at that stage, you're working with the informal market, you had a few retailers. So what happened was that the informal market we mainly use it for the imaging growers, those guys are still starting up. And the reason behind that is that they've got a lot to learn, especially if they're doing packaging, how do you do it? And maybe they like infrastructure to do some of the things and also the medium size to commercial growers, we also use them to look at the Pima market. So we put you at stage, when you come as a farmer, we don't just link you with the buyer, like say with the big buyer, because we don't know how you're going to perform because it's also risky for us as well because we need to maintain that relationship. So we still serve the informal market, which is when you're imaging your small growers if someone would like say, quarter of an hour, they've got cabbage, you've got quality spinach, papers, depending what product line they have, they're not linked with those guys as they grow. But also even if you're small, but you've got the right quality, you've got the right systems, we become more confident in working with you. So, but now I'd say our business is quite balanced between the former and informal. So yeah, so like 51, 49, yeah. So we look at our revenues, we're still very much dominant in the informal markets because that's also our key differentiator from our competitors because they don't do informal market. We think it's a very big market and a lot of opportunities there.  We think that's brilliant. We need to see more of that because it's our African markets. Yeah. Creating an ecosystem, because we all need each other. Tell me, how does agriculture onboard a farmer? So what is a checklist that is needed from a farmer? Is there a specific size land that the farmer needs to have? Is it a specific crop? Do they have to have, I don't know, records? What's the process of onboarding a farmer who is seeking access to markets through agriculture? Yeah, sure. Obviously, we've just recently started developing our platform, but ideally once you're done, you'll list your products there or you're going to fill in a form with some details or the number of hectares and then from there we'll call you to verify that information before we allow your product to show on our marketplace. But currently how we're doing, we do things conventionally. Some of the things I won't be able to mention, but it's the question that we ask farmers that will tell us how much they know about what they're doing. That's very important. Like, you know, when you call people, like you ask them, someone say, you get someone calling, yeah, you know, I've got papers, I'm looking for access to markets. Like you'll ask them, how many plants did you plant? How many hectares? You'll find someone say, yeah, they're 1,000 hectares and like, yeah, but they're a small scale farmer and you could see that's not really, you really find someone planting that much, not unless at a commercial, the commercial scale. So by looking at all those things, I mean, it's those things that are data mining vector, but what happens is that if someone will give us a call, so we also have some applications online. We say, we're looking for farmers with this particular product line or fill in the forms or call them. So what product line do you have? What, what, what, what cultivar did you plant? When did you plant it? When are you expecting to harvest? Some of those things they give us, at least they give us an idea to know if the farmer is knowing what they're taking. We, how far are you and do you have a logistic or you want us to organize a third party should our birds be interested in a product line. And then from there, depending with the size of the farm and the size of the product that you have, you can send us pictures. If we're interested in our buyers are interested, it'll do our quality verification where we can drive, come to the farm, look at the quality, if it's good, and then if the buyer's interested, then we'll link you with the buyer. And how we've also pivoted a bit is that we now learn how to buy and sell produce. We just link you directly with the farmer and the buyer, then we'll take a small commission. It'll then charge an admin fee for organizing transports. It depends. You do have transport internally, like your four time tracks, but if maybe it's a 30 time track, we obviously don't have that. We're not a logistic company, like a transport company. So we can get that through our party. Right, explain that once again. So basically, you no longer having the relationship directly with the farmer, you're just the connector between the buyer and the farmer. So a farmer today has products, let's say a ton of butternut. They listed on agricultural and there's a client directly buy on the agricultural platform. Or would you facilitate that relationship to say farm and barley, drop your butternut at point X, which is client X, and you as agricultural just charge a commission. Just explain that. Sure, the hundred percent. Yeah, firstly, we still have relationships with our farmers and the buyers. And I always tell our stakeholders the agricultural team that we are in a business of facilitating relationships. That's what we do. So first produce is just a facilitated relationship. We just more like a dating sites for farmers and buyers. So what happened is that, firstly, when a farmer or any buyer, when they buy a product, they'll have to be at a farm gate price. So like what are you trying to do is to how farmers do what they do best and we take care of the rest, which is the sales and marketing of fresh produce. So if maybe you're selling your butternut, currently let's say 35 and per seven KG, because butternut is quite high, 35 to 838. So let's say maybe your farm gate price is 30 grand. Let's just make an example. So a buyer will then say, hey, I'm interested in that butternut. Then we'll tell them where are you depending where the geographic location of the buyer will then tell them, listen, for us to bring this butternut here, it'll cost you 30 to 20, maybe it's cost you 20 per bag. Yeah. It costs you 30 to 20 transports. So then the buyer will tell us whether they can provide transport to come and collect from the farm or maybe we can organize transport on the behalf of the buyer. But ideally what happens is that if a farmer has transports, we ask them if you have butternut at 35, are you going to deliver? Does that include delivery or is it a farm gate price? If it's a farm gate price, it means the buyer will have to organize and take care of the price, pay for transportation cost, cover transportation cost rather. It seems like a very transparent system.  But if you know that your farm gate is dead or in, you're selling 1,000 units, that's 30,000, you could see and say, okay, this is good, I can get these number of workers and I'll pay each this a month and I'll pay for transport if you're delivering to that place. At least it's very transparent and why we've people said into this mode is that when you speak to the farmers, everyone is interested to sell to the buyer directly and the buyer is interested to buy from a farmer directly and one of the reasons I know a company called Tiga and they argue that one of the reasons why food is so expensive is because there are a lot of middlemen in between. And again, when you look at Africa, we spend more than 35% of our household income, disposable income on food. And that's not good because imagine if you're spending 35% of your disposable income on the food, what happens to the other 65% and also in America, they probably spend less than 10%. That's why they can do entertainment. That is why they can invest in health. So we don't think we should be spending so much on food because food is a necessity anyway. So maybe that's what you're trying to do by linking your buyer and the farmer directly, you're eliminating double handling or multiple handling which is helping for food losses and also you're eradicating a number of middlemen in between, which is mean we help farmer sell at good prices and you help farmer make more and help it buy a pay less. Yeah. Wow, fantastic. You know, Zamegutle, I heard you talk about emerging growers, et cetera. And a lot of the farmers right now are looking for additional markets where they can sell their fresh produce. And I know that the municipal traditional markets have had quite a tough couple of few weeks, I suppose where the onion prices as well as the potato prices have completely dropped because stock has been piling at the municipal markets. We've had no change and so forth. And so I just wanna find out, are you seeing uptake in farmers registering their products on agriculture and where does the market, currently what does the market look like with regards to trading fresh produce? Yeah, sure. Well, I always say I can never have a specific answer to that question. I'll get a lot of people saying, I want to plan what should I plan? And I always run away from answering that question. I'll tell you, because you have to look at your market as well. I'll just make an example. You've got places, I know a farmer in Pita, my respect. He knows that in Windsor, in his area, like where his farm is located, relatively in Windsor, Pita, my respect is very cold. So you'll struggle to plant your potatoes and other summer crops. But for him, because he knows that farm, it's relatively warm in Windsor, so he plants potatoes. And especially around August, early August up until first week of November, he's the only one with potatoes in PMB, in that part of KZL, like in Pita, my respect in surrounding areas. So I think it's a matter of understanding and look at the market. And one thing that farmers need to understand is that your goal should always be the first one in the market. So that is why you also need to take that risk if you can and say, you know what, I'm not too sure whether we're gonna have frost or if you start planting maybe on the 1st of September, for example, you can just push and start a week earlier that will give you a competitive advantage at the markets, because you will be the first at the market, possibly there won't be enough supply, because most of your neighboring farmers, they couldn't plant and they could not take that risk. And in that week alone, if you'll have enough supply, you can even make up. So when everyone starts to harvest already, you've already covered, say you, what you've already spent on when you're planting with the cost for agri-inputs and other stuff as well. So I'd say it depends on, and again, with notice as well, the reason why we also raising funding from investors, that's why I'm kept on today to raise funding. So what also happened is that, what I've noticed is that, we look at our revenue, we've got curvature. So we're trying to flatten that curve because in winter, our farmers can't do butternut, potatoes, broccoli, and many other product lines. So when you look at the guys in Poma Lang and Limbo Bo, they can do that. So I mean, if we can scale and go to those provinces, at least we can flatten that curve because we can source those produce and be able to supply them in a pit and rice bag. Absolutely. So I mean, it's very difficult to answer and say, listen, this is what you should plant. But I mean, we know, like it's what, I mean, it's what's the sales season where there's a high demand for fresh produce. Already our phone is always ringing, always busy. So we could tell that there is a high demand. But I mean, usually you are really to, you're really losing this time of year, especially in December, that you make sure that your timing is right as well. As much as you're assisting a lot of farmers and you've come up with such an open and innovative business model. Tell us, what are some of the drawbacks of dealing with farmers? So what are some of the challenges that you as an agricultural are experiencing when working with farmers at the stage? Yeah, firstly, I'd say we need another day. We need to have a podcast for that topic. But yeah, so I'll try and summarize. We do a lot of, I'll just talk about specifically black imaging growers. Because to be honest, we do sometimes get some of the deals where a retailer comes to us and say, listen guys, we love what you guys are doing. We love that you know, where to find growers. Can you guys help us procure from black farmers? But the problem would be that they need to try and strengthen on their business development. So understand how they do business. They need to look at market trends.  You don't wake up in the morning and decide what parts you're going to sell a commodity at. Look at market prices. Look at fuel.  I'm not sure if that's the other case because it's been a while since I went to refuel. But you don't just say it's 15 Rens, I want to buy at 14 Rens or I want to sell. The garage, it's commodity. It depends on the demand and supply. It's the same thing. Farm is, imaging growers need to understand that. I mean, the market doesn't care how much you spend when you're planting. Unfortunately, that's the sad part of it. And another game, I mean, one thing that people need to understand, it's the farmer, it's every cool and it's the buyer. It's every cool when you do business development. One thing that people need to understand that a business is a group of people following processes and systems. That's a definition of a business. So if you do not have systems, unfortunately can go as far as going to a farm gate. That is why we say it's a farm gate price. You're only getting both at the farm gate. We only want to purchase at the gates.  I don't care if your workers did not arrive on time. That's your own baby. That's your own logistics that you had to deal with. So farmers need to be playing and know, if I want to harvest a thousand heads of cabbage within an hour, these are the number of people that I need. If I want to get broccoli or cauliflower planted, so if, because one thing that they need to understand, I also wish sometimes when you do this deliverers, you should go with the farmer. So they will see what happens. So they could see the entire value chain. So they could see when we're not getting stock on time, what disruption it make along the agave value chain. Cause one thing that you guys, we do with DCs. A DC still needs to redistribute to the outlets, small outlets, like for example, let me make an example like food lovers. They've got other outlets. So what this means is that if you are a farmer, maybe the farm, let's say the truck, that truck needs to leave the distribution center at 10 o'clock. If they say they want stock at 10, and are you cool we know how long it takes for us from your farm to the DC? So if you say by nine o'clock, or maybe by seven o'clock have the stock ready for us, you should make sure that's the case. Cause once you start messing that up, you're also messing up a relationship that other farmers could have benefited from it. So I think farmers need to do the systems, to do the planning. When I talk about the system, when you're cutting, you need to know who's cutting. You need to know who's doing quality control. Just in case, if the stock is rejected, if I tell you that so 30% of your broccoli or cauliflower or tomatoes were rejected, at least you know who's accountable. You need that accountability. Yeah. We actually have a question here from Donald's shocker, and they say, which one generates steady jobs? Is it commercial or subsistence farming? Sorry, I didn't get the question. Which one? Well, the question here is, which one generates more steady jobs? Is it commercial or subsistence farming? So which type of farming, at which scale of farming, creates more subsistence jobs? Is it more? Sorry, creates more steady jobs? Yeah. For commercial farmers? Yeah, sure. Obviously, the answer to that would be commercial, because it's more established. And I mean, once you get to a commercial level, you even get to a point where you're trying to make sure that you can supply continuously. Even other, they even have grain because they want to make sure that they can have their workers working throughout the season or throughout the year. But I mean, not to say that there isn't a role that is played by small growers, because you know, especially in Africa, in Africa, agriculture employs like a huge population. So, and when you look at other countries, not South Africa, and especially in the other countries in the city, you'll see that it's more, small scale farmers than 80% of Africa's food come from small growers. And unfortunately, in South Africa, when you look at the market, our market is quite different. I'll just make an example as well. Looking at the market, you'll see that in South Africa, we've got roughly at say 30% informal market, 70% formal markets. Where else when you look at other countries like Kenya, it's other way around, where it's more informal than formal. So that is why we look at startup like a trigger because they look at the hawkers. It's really big markets because they have it that way. Where else, it's other ways. Same here in South Africa. We've got a big commercial farmers who creates a lot of employment opportunities. So that's the case with small growers as well. But I'd say commercial, they create more steady because they've got systems, they've got planning. And again, which also talks to what you just talked about. Yeah, you know, access to market is a big, big thing for a lot of farmers where they're established or just a startup farmer, particularly with the farmers that you've dealt with. Let's say they're listening tonight, right? What are some of the tips and advantages that you would provide to the farmers when seeking access to market? Because I also get these questions where people are like saying, I've started planting, but I don't have market or I've got a basil as a herb, I don't have market. How do I pursue market? So, for those that are currently supplying into agricultural and those that are listening that wish to start supplying to agricultural, what are some of the tips that you would advise to farmers when seeking access to markets? Yeah, sure, yeah. Obviously, firstly, I'd say as agricultural when we started, we started as a company that was supplying our hawkers. And the reason behind that is that there was no bureaucracy. And I still think, obviously as agricultural, you're only based in Canada and in Peter Murray's spec, you're only saving local farmers for now until we can raise funding, maybe we can scale it to other provinces. Until then, I'd say a farmer that we can't help because of geographic location, they need to start small and target the informal market. Obviously, look at what the informal market is doing. Like they don't do haps, they don't do some high value crops.  So as a farmer, I'd say just go to them, start small. Even if you do a thousand hits, start small and say, okay, guys, I'm going to plant cabbage. It's an open market. It's an open market, a very easy market. Like they were very willing to help to buy from farmers. And from the growth from their land from that, they'll give you feedback as well because they've been in the game for years. You'll find hawkers, they've been selling fresh produce for more than 30, 40 years.  For us, you want the size. This is not the good quality. At least you will learn. And the school fees, you will pay a very small school fees. Unlike when you try to target a big retailer first, it will be difficult because of the bureaucracy around compliance. And secondly, should they give you a chance and you mess up, it'll be very difficult for you to come back again. So yeah, it'll be very difficult because I mean, they'll judge you.  You have a question here. And I think maybe this might be slightly out of your preferred crop, if I could put it that way. Prince Mazabugo says, is ganja farming legal? I want to look at doing it for commercial, I want to look at doing it commercial for oils, et cetera. So I suppose ganja is cannabis farming, is that correct? Yeah, I think so too. But unfortunately, I don't have any information on that. Yeah, yeah, because you specifically deal with first projects, but I think for Prince, that I know that cannabis farming, there must be some licenses. I think we did a podcast around cannabis farming. So if you could check on our YouTube channel, Farming Podcast Playlist, there was a podcast that we did around cannabis farming. So you have to have a license as that. So yeah, I think if you could check out onto that podcast, I think you would find more detail. So someone would say, you know what, just speaking to you, I could just tell that you've grown as an entrepreneur, you've grown as a agripreneur in the first produce. You kind of understand what your clients wants because you've now diversified not only to informal markets, but now you're selling retail DC. You have to operate in terms of the way in which they need to operate because they've got stores that they need to manage and deal with right. And then the other spectrum as well, we've also identified some of the drawbacks slash opportunities that farmers are not taking advantage of where market is concerned, meaning approaching more informal markets, farmers are not really looking at their business as they farms as lack of business, creating systems in place that when they say, agricooler I'm gonna harvest a thousand heads of cabbage, you know, they need to meet that. So I can see that you've changed and grown as an entrepreneur. And also you've kind of seen the industry right now and also experienced its frustrations. So having said that, what is the solution to the problems that you've experienced? So in hindsight, what I'm trying to ask is, where to from here, right? As agricool, you're saying you're in Cape Town, you're seeking for additional funding. If you can disclose where would that funding go to? Is it funding to maybe expand to other regions so that you could get farmers in Mbomolanga and Limpopo, more hotter regions or opposite regions as to case it in? Is the funding maybe to buy trucks so that a lot of the farmers that you have in your pool can have access to logistics? So yeah, where is agricool going from now on? Okay, sure. That's an interesting question. Firstly, our vision as agricool is to become Africa sourcing hub for food and agriproduct. So whatever that you can think of. So in as much as we are doing fresh produce, we are also now trying to work with one of the big food manufacturing companies in Africa. We, in South Africa, sorry, they buy 70% of the grain in South Africa. So we're trying to work with them. So by saying that I'm trying to also, in as much as we're working with fresh produce, we also wanna start doing grain as well in our platform. So our platform, we wanna allow people to do fresh produce to do grain. And also by saying food, even if it gets to a point where you're selling meats, but you've got license, obviously, and proper infrastructure can least on our platform. So we want to get to a level where we're doing export, especially now that you would know that there's a buzz around your free African continent, our free trade agreement. So you wanna leverage that so we can have our intra-African trade. And on the funding side, we are raising the course you want to scale to, we haven't decided yet where it would go. We're still looking and see what we're trying to be looking at. Cause you know, one of the challenges in agriculture is that key stakeholders, like the operating insiders, like you find that logistic is on its own, the market is on its own, our input is on its own. So that's what make farming a little bit difficult. It's so fragmented. So even when you scale to that particular province, you also need to look at accessibility of transportation. So the money that you're raising, we're not raising to buy more trucks. It's just for operations to do, develop our technology because we would like to streamline cause you know, we've got a couple of farmers in PMB assigning areas. It's easier to do with them on WhatsApp and with our MVP, but once you scale to other provinces, once you do more PR, like as we talked to you, so we need to make ease of trade. We need to make it easy to ease, for us on board those farmers to our platform. Wow. Thank you so much. I wish for your time this evening. I thoroughly enjoyed our conversation.  He's doing amazing. We can see that the team is growing. We can see as well that you as a business person has grown with the posts that you constantly share, you know, with inspirational quotes around business and just the way you're looking at your business. And I'm glad that you're thinking board outside of the African borders, you're looking at, you know, targeting Africa as well. I definitely think there's a huge scale in the first project industry and also going into grain production, you know, because food is a priority. And I think a lot of farmers also need to step up the game, work with businesses like yourself because at the end of the day, you know, farmers are farmers and I feel personally that our job should be focused on the field, you know, and let the sales people do what they do best. Logistics people do what they do best. And that's how you create a seamless and operational value chain, you know. So yeah, thank you for your time this evening. Any last words before you go? Yeah, sure.  What has been hindering us from scaling was that I was so much involved in the operations of the business. I'd be the one who drive the truck. As soon as I employed myself to send listen, I'm a CEO, I need to work on the vision. I need to just go and get more business. That's how the business grows. So it's the same thing with the farmers. How I'll go is to help you concentrate on what you do best, which is farming.  By doing so, you'll see that you'll get some time to work on your business at the development side of your agri-business. So I'd really advise what you've just said. Right. Thank you so much. That was Anwesha from Agricool, the founder or co-founder of Agricool. And we're talking about access to markets for farmers. She's currently working directly with farmers, procuring fresh produce and connecting the farmer basically with the buyer. So it's quite a transparent process. They just simply charge commission and an admin fee. So go on to their website, Agricool, and you can check out all the information in terms of what they do. And you as a farmer can register your farm online onto their platform. And yeah, I think get going with trading your produce. You can see that is quite a passionate entrepreneur. So I believe that when you contact Agricool, you'll be in the right hands that will take you through every step of the way in terms of onboarding your fresh produce onto their platform, understanding the varieties, the quantities that you'll be selling when you'll be harvesting and they could link you up with the right buyer within that region. Yet again, Agricool is predominantly based in KZN in Pittsburgh. So if performing that region, I suggest you go on to Agricool if you're struggling with markets. But if you missed this episode, you can catch it on our YouTube channel, Private Property under the Farming Podcast playlist. And yeah, thank you so much to Donald and Prince for your question. I hope we were able to answer them with great satisfaction on your end. And please continue to like, comment and share and keep supporting the podcast. Well, that's it for me tonight. God bless and take care.