Greetings, I'm Oji Town, Taiwan's digital minister. I'm really happy to be here virtually to share with you some thoughts around reimagining democracy. Our president, Dr. Tsai Ing-wen, in her inauguration three years ago said, Before we think of democracy as a showdown between two opposing values, but from now on democracy must become a conversation between many diverse values. Indeed, in traditional thinking, people representing technological advances on one side as well as people representing social justice on the other. Or people thinking about economic prosperity on one side and people thinking about environmental sustainability on the other are kind of the different knots with the different representatives, MPs, ministers with a civil service in between as they're built. However, nowadays with hashtags, hashtag me too, hashtag climate strike can mobilize tens of millions of people who are of very different sectors, very different backgrounds to a common cause. And in this way, there really is no way for the traditional bureaucracy in a chop-down way to find out who are the representatives and what trade-offs to make. Rather, we need to ask a different set of questions. We need to ask, given our various positions, are there still some common values? And given the common values, are there innovations that can deliver on those common values without leaving anyone or itself? So this is my office, the social innovation lab in Taiwan. Anyone can come here and talk to me for 40 minutes at a time under the idea of radical transparency. Every Wednesday is my office hour. And so anyone can come to me with new innovations that they want to try out with the society to build and design the social norms. Here are some self-driving tricycles from MIT Media Lab. They came to me two years ago saying, Minister, would you like to write on one, even though we're still working on it, it bumps into things all the time. I'm like, are you sure? And they're like, this is really slow. So if it bumps into people, if it bumps into buildings, there's no harm done. It's not even as fast as a person running. I'm like, okay, so what are these things being useful? They're like, no, let's just have a heck of fun. Let's just ask the people nearby what you make use of it. And that is a norm-first approach. We invited people around the social innovation lab nearby the Jianguo flower market. So there's an elderly couple that walks from the Jianguo flower market with lots of pots of flowers. And they said, hey, Minister, what are you doing with those shopping carts? I'm like, these are not really shopping carts. And they're like, they look just like shopping carts. And so can we put our orchid flower there? And so they started brainstorming and imagined a way that these self-driving tricycles can follow them around on the flower market and they can just put the flowers into it. And once they're done shopping, maybe the vehicle is full, the vehicle can summon another one for them to continue to the jade market, which is also nearby. And by the end of it, they can hop on one and they'll just drive them home. But to make these changes is actually very difficult to imagine from Boston. It does take the type attack as well as many different people around the hackathon site to change the hardware, to change the software, to analyze the data. But fortunately, because these are open source, open hardware and open data, it equips everybody with the capability to tinker, to hack, to fork these designs into something that's embraced by the society. And with these social norms firmly in place, then we can design the market policies. We can design then the technological architectures to protect what people treasure. And then finally, maybe laws and regulation. So here you're looking at a real right with these self-driving tricycles with me on it and you can witness that there's two eyes, that you can read emotional responses from people, you can read hand gestures and you can also emote back. So this kind of code domestication is much preferred than a tap down approach of imposing these technologies into people's lives. So in sustainable development goal terms, this is 1717, it's about building partnerships across different sectors. We have another design called presidential hackathon that emphasizes the flexibility of the bureaucracy. Anyone working in public sector or private or academia or social sector can go and submit an idea into this wishing well every April. Last April, there was a repressed people in the Taiwan Water Corporation. They maintain one of the longest water pipes in the world and they say we're choosing a site called Jilong and we're going to test a new algorithm. Previously, they hired people to listen to those leaking pipes and it takes an average two months between a site that's leaking for someone to detect it and most of the time those repressed people spend the whole day listening to the pipes that are not leaking. So it's kind of a boring job until they found a leaking point where it becomes creative. Now their idea is that how about let's build a chatbot. Whenever a repair person wakes up, they can look at their phone. The chatbot would say, hey, these are the three nearby sites that may be leaking and why don't you investigate them first? So after three months of co-creation, they delivered a solution with the help from the private sector, from the academia, from the executive union, the administration and they found a formula using deep learning that analyzing the water pressure and flow data, they can actually shorten the detection from two months to two days. Now, after this, they won the presidential hackathon one of the five teams. Each team received a trophy from our president but there is no money. There's no prize money. The only thing we design that this trophy is that there is a projector on the bottom. When you turn on the projector, it projects the image of the president handing the trophy to you. This is very useful.  If your minister thinks it requires cross-ministerial coordination, you just summon the president and they'll get a meeting because it carries the presidential promise that whatever the people have piloted during those three months, any team with the trophy are guaranteed to have their idea scaled out, deployed to the entire country within the next 12 months. With the presidential promise, many people started brainstorming about ways to improve our society and indeed the water savior team because they save water, also visited New Zealand for three more months to co-create a solution, a local AI that fixes the problem for New Zealand which are just beginning to encounter water shortage because of climate change. So the idea here is that it is not about a top-down approach. This is about a peer-to-peer approach of people donating their data. It could be open government data, open citizen data, open private sector data and together this data collaboratives relationship ensures that people hold each other accountable by having a common idea of what is the reliable data around our vicinity, around our air quality, water quality, around disaster prevention and all things like that. So if you go to the data collaboratives.org there are many, many ways for people to collaborate together using data as a common platform. So one example, in Taiwan we have this air box initiative that's entirely initiated by the social sector. People just volunteer to put us very cheap less than 100 US dollars air boxes to their back and into their school, there's many schools that having this as environmental curriculum basically donating the PM2.5 measurements that they have to a common public legend. And with this public legend people can rest assured that nobody can change each other's numbers and academia Seneca makes a last network that analyzed the air quality based on their citizen science data. Now it's more than 2,000 sites. It actually threatens the legitimacy of our environmental protection agency a few years ago because the EPA even though have higher precision sites there are only less than 100 in Taiwan. But the great thing about Taiwan is that the social sector always has higher legitimacy compared to the public sector. And so the public sector always said okay we can't beat them, we must join them. So the EPA asks the citizen scientists where are the places that you wish that there could be an air box but they couldn't? Well it turns out that industrial parks are private property. But it also turns out the public sector owns the lamps in the industrial parks. So then the EPA helps them to install the air boxes on the lamps that's owned by the public sector. And so this kind of collaboration ensures that the social sector controls the governance of the technology but the public sector through the idea of data collaboratives can fit in the places where people feel there must be a complementary action by the public sector. And so in SDG terms this is SDG 74 which is an educational material using again open source and open hardware by people around the world anyone can download these boxes either their hardware schema or their software code and run it locally and participate in this air quality measurement network. So this year in the top 10 of presidential hackathon we have four teams that are a combination of AEI and CI that's assistive intelligence and collective intelligence. So the air box team also wrote out a water box that measures the waterways in maybe arable lines and those lines because if they have plants on it that pollutes the water this year we pass a law that the central government cuts the water and electricity supply to those plants. So everybody is incentivized to just buy those very cheap water boxes and install it in the waterways to prove that they are not the one that pollutes. And so using this way anything that requires a public sector attention for example telemedicine telediagnostics and so on after trying out for three months for everybody to see that against the trophy it means that everybody approves of that idea we use popular voting in a new voting system called quadratic voting to ensure that it really reflects the social preferences of the stakeholders and the general population. So how do we discover those teams how do we encourage them to go to the presidential hackathon Well it turns out every Wednesday I have an office hour in Taipei but every other Tuesday or so I also have a virtual town hall the idea is that I travel to the most rural indigenous offshore places and because we in Taiwan have broadband as human rights even in the most remote places 98% of them now have 10 megabits per second and even in the top of Yushan 4,000 meters the south most Pacific islands of Dongshan and Taiping you all have 10 megabits per second so when I meet with the local people in the places that they are using to meet for example an indigenous gathering place or a town hall in the local vicinity I spent a night or two nights in an ethnographic hanging out with the local people because everything is also radically transparent they want to lobby for their personal interests rather in this kind of meetings people talk about things of public interest and potential innovations to solve them however it's not something that's only local using broadband we connect them to the four municipalities to people in the social innovation lab that's 12 different ministries each one sending a section chief or a hire to respond in the here and now to all the inventions, all the ideas all the innovations that's brought by the local social entrepreneurs and the great thing about this arrangement is that for the public service there are no longer anonymous people can see that they're really brainstorming and figuring out cross-ministerial ways to solve people's problems so they can bond together and form a team in presidential hackathon and if their ideas doesn't work, if the local people is angry, well you cannot hit someone over the internet I'm the only one in the vicinity and so I absorb other risk and everybody share the credit and that is how our social innovation tools encourage people to form data collaboratives in SDG terms this is target 16, 7, a real time not every 4 years but a real time every couple weeks way for people to be included in the policy making process and sometimes there are just very emerging innovations that basically is not foreseen by the law and sometimes the MP will take an interest for example in fintech in self-driving vehicles platform economy, 5G all those different emerging technologies so we have both a general regulatory sandbox as well as a specific law level sandbox for fintech and self-driving vehicles the idea very simply put is that anyone can propose to break the law to build an alternative of the existing laws and regulations and try it out for a year as long as it's not about money laundering or funding terrorism everything is fair game from every ministry and when people try out for a year for example currently in the national Taiwan University people are trying out shared economy rentable e-scooters for a while so even though it's not legal in the rest of Taiwan the lawmakers, the regulators all have one year of witnessing how the social norm gets formed around this new technology if people think it's a bad idea well we thank the investors we all learn something however if people think it's a good idea then we change the regulation to fit if the MPs need to deliberate for 3 years, for 4 years that's okay but the initial proof of concept including the business model continue to be legal so this is like a limited time monopoly until we figure out how to codify those norms into laws and regulations so that everybody can compete but only on the platform on the boundary under the sandbox that we figure out that it doesn't hurt the social and environmental sustainability so how do we actually know if people are okay with it that people can live with it well we use AI powered conversations and this one is called Payless the Payless design, very simply put puts your avatar among the people who feel like you on a common objective truth the objective fact, again is only attainable by kind of puzzle making from the open government data open citizen data, private sector data and so on but looking at the same facts, for example this picture was about UberX looking at the same facts, you may feel happy they may feel angry I may feel relaxed there's no right or wrong about feelings but the great thing about including feelings is that then when we brainstorm the ideas in design thinking terms we're having a simple common how might we go forward question as evidenced by the resonance of people with each other's feelings and then we can ratify them into new regulations so everybody holding a phone can see a fellow citizen sentiment for example this one is I think passenger liability insurance is important you may agree or disagree but there's no reply button so there's no room for trolls to play now if you hit agree or disagree, there will be another statement that shows on and your avatar will gradually move toward the people that share your sentiments and after 3 or 4 weeks of consultation we always end up like this and this is the most important part of this slide if you can only take away one slide I would like it to be this one it turns out there's only a few divisive statements a few ideological statements but most people agree with most of other people on most of the things most of the time so why don't we just table the discussion of the most divisive issues and just put into regulation a policy that people's common feelings across different ideological groups and using AI analysis we can find out exactly the principal component of what people feels like and have the best idea be the one that takes care of most people's feelings and so people crowdsource the agenda that let us measure the success of our policies instead of the top-down KPI the bottom-up KPI that makes sure that whatever we're addressing is out of the common will of the people and only in this way can we deliver innovations that are truly delivering on the common understanding and common values among different positions and so using this Venn diagram of sustainable development goals my work as digital minister is in the middle the 17th goal binds the environmental the social and the economic together under common data that everybody can form a collaborative under cross-sectoral international partnerships and finally under open innovation that we don't reserve they copyright the patent of those intellectual property quote-unquote issues that prevents those ideas those innovations from becoming truly social innovations for only when the gov tech is based on civic tech can the public sector and the citizens co-work and co-design on common solutions that works for everyone now finally as a conclusion I'd like to read you my chapter description also written three years ago it goes like this when we see the internet of things let's make it an internet of beans when we see virtual reality let's make it a shared reality when we see machine learning let's make it collaborative learning when we see user experience let's make it about human experience and whenever we hear that a singularity is near that is always remember the plurality is here thank you for listening


The increased penetration of the mobile brings market tiers overrushing the opportunities for tech-enabled user-friendly features. With newer formats like camera marketing coming up, market tiers are now looking to leverage augmented reality or AR to gain popularity amongst audiences, and who better to speak about it than an app that is a specialist and has taken the younger audiences by storm. While we're talking about having Prasanna Rahman, the business expansion lead at Snapink who's going to share snap stories in this session Augmented Reality, the new business reality. While with this, I'd like to humbly welcome on the stage and screen Mr. Rahman. Thank you for your valuable time. Great to have you. How are you doing today? Good, Babna. Thank you so much for having me. Pleasure. So we're looking forward to your session. Now let's get that started. Over to you. Awesome. Babna, I'd like for you to confirm if you can see my screen all right? Yes, we can. We can. Awesome, great. Firstly, thanks so much, everyone, for joining us for this session on Augmented Reality. Over the last year, I've been working very closely with some of our top advertisers in India and help them achieve business goals using Snapchat's camera marketing solutions. I think for the longest time, a lot of advertisers were like, hey, I don't have a budget for Kodak. So why would I have a camera marketing solution budget specifically? But then we had built two points over the year for us to be able to prove to brands that camera marketing actually delivers great results. And with that context, this has become integral part of our lives on where we spend our time. So increasingly brands are discovering impactful ways they can connect with their customers and develop authentic immersive experiences to drive their business objectives through the camera. This, ladies and gentlemen, is the power of camera marketing, the power of cutting through and building experiences not just ad exposures. I am Prasanna Rahman in Business Expansion Lead for Snapchat India. And that's like an official way of saying, I work with brands such as yourself or your clients to help them demystify and appreciate the magic and the utility of augmented reality and other Snapchat ad formats to be precise. With that context, in India specifically, currently we are over 100 million users on a monthly active basis. So unlike other apps that open to a feed, Snapchat opens to a camera which is the heart and the soul of a Snapchat experience. And this is where people communicate visually, exactly the way they like it. And where people share almost five billion snaps per day. You can add chips, stickers, bitmojis and all kinds of context and expression to your snaps right there in the camera. And that's what these 100 million plus people do in India on a regular basis with Snapchat. I understand that not everybody on this call would be familiar with Snapchat, the app as a consumer. But I know most of you would be, but for the uninitiated, let's look at the full Snapchat experience from a consumer's perspective, right? This is Snapchat, essentially, if you go into the app right now. So I'm gonna take you to Snapchat in a super quick single slide tour. With this, you can understand what Snapchat feels like for a consumer when they open the app. You can take what you do in the camera and chat with friends. So essentially, if you break it down, that's what Snapchat means, right? Or you can post to the map and share a real-time view of what's happening. You can add to your story to keep your friends up to date or you can sit back, relax and watch and learn on Discover where mobile video consumption is picking up with every passing day. So essentially, what you see here is the four different tabs that we've spoken about so far and the fifth and the newest tab on Snapchat is a tab where you can post to Spotlight to participate in a bigger world of creative talents. So in this tab, the most creative and engaging content from the community is featured and they also stand a chance to win big using the kind of content that they put in this. So like you can see, it's not, it's cameras at the center of not just this slide but everything that Snapchat does with that context, right? At Snap, a camera is well-known for fun, playful and expressive experiences like you can see on the screen, right?  So that's all the fun stuff that Snap camera can definitely do and I'm sure a lot of you have experienced these. But that's not all that Snapchat does, right? As you may know, it can also be used to inspire Snapchatters to try and buy whether it's shoes, bags, clothes, makeup, jewelry or into your design, but Snap AR, you can shorten the gap between virtual and in real life experiences. This makes shopping super easy, better and absolutely customized and personalized. Like you can see in this example, which is a shoe try on lens plus plus. And to democratize creation of augmented reality experiences. So we have two solutions between lens studio and lens fair builder. These are two of our augmented reality development tools and we are democratizing the creation of AR using these tools and we're taking to the hands of anybody like literally anybody that wants to create an augmented reality experience. First, touching upon lens fair builder. It's incredibly easy to use.  So brands and agencies can build branded AR experience with pre-populated templates and absolutely no coding experience is necessary. You can choose from a library of hundreds of 3D objects, animations and effects to build your own custom branded AR lens. You can also upload your own 2D assets such as logos and images to further customize the AR experience. The templates and interface are intuitive to use and navigate because we build a foundation with your businesses in mind. So you don't have to start from scratch or you don't have to pick up an additional skill, you know, to be able to build this AR. The same holds true for lens studio as well. While we built lens studio for a much more enhanced lens creation, it doesn't make it any more difficult to start with. It also has built-in features, including templates, custom shaders and advanced tracking technology. The possibilities are just endless. In fact, we have seen creators turn out lenses in less than 15 minutes and lenses which are super cool and very, very engaging. So creating an augmented reality experience is not rocket science anymore because Snapchat has democratized the creation of augmented reality lenses using these two tools that we just spoke about. And when it comes to production, there are a range of creative approaches and complexities based on your brand's needs and also other factors including objectives, timing and budgets, right? So if you have a campaign coming in two weeks from now, the level of complexity that we can achieve in the lens is limited. But when you're talking about a campaign coming in the next quarter or in a month from now, it's, you know, obviously you can do a much complex build-off on augmented reality lens. So there are different levels of complexities like what you can see in this slide. So some of them are, you know, which can be made real quick and some of them do take time. And I'm going to talk through some of these examples in the slides to come. So now moving to the big question which is can Snapchat augmented reality drive business results for your brand? Now that you understand how AR has been demystified and democratized by Snapchat, I would like to talk about why is AR important for your brand? I'll pause for a second and have you just take this in, right? To help you get a scale of things that's there here, there are a few numbers that you can see on your screen. AR is actually a daily habit on Snapchat, right? For Snapchat is, you know, it's like a part of their life and it doesn't feel like a forced innovation.  You can light up night sky using sky segmentation and we can create some of these experiences internally as well within Snapchat and also work with some independent creators around the world. So almost around 1.5 million lenses have been created using Lens Studio by our creative community. So that's the kind of scale of the kind of demystifying that we have done with Snapchat tools that we have. Moving to specifically how does Snapchat AR capture attention? So in this case, it's talking about augmented reality based experiences vis-a-vis all other experiences. So AR actually helps your brand build experiences and not just exposures, this is something that we saw earlier. So, you know, somebody is watching some content which is important to them and we interrupt that content and showcase something to them which is a brand puts out. However, when it comes to augmented reality, the experience is so such that they voluntarily decide to place themselves in an augmented reality based experience sponsored by the brand and that results in the user, in this case, an augmented reality user. These AR experiences actually managed to capture two times the consumer attention than all other communication formats and the reason is pretty intuitive, right? Because of all the reasons that we just mentioned. And if you ask me around two years ago, we used to talk about using augmented reality as a means of making your brand future ready or trying out some innovation, right? But this study done in India shows that augmented reality is here and now. While we have, you know, all the other numbers, I would like to specifically call your attention towards one specific number, which is, you know, interacting with products that have an AR experience actually results in a 94% higher conversion rate than all other forms of communication. Isn't that amazing? Like it's great news for a brand because the moment you use augmented reality, you know that people are going to pay two X the attention and also so much more likely to be able to convert for their product or service. To be honest, Snapchat ads is not just augmented reality. In fact, when I was giving you guys the quick one-slide tour of what Snapchat the app looks like for a user, our advertising products exactly mirrors the Snapchat user behavior or consumer behavior. So when consuming content, Snapchatters are served Snap ads or commercial ads between the user stories or while watching content which is premium in nature on the mobile content section of Snapchat. Snapchatters can also choose to consume content from a brand through story ads. So which essentially appears like a tile on the story section of Snapchat. And that allows for longer storytelling and resides along our curated content in the form of a tile which can be tapped off to be able to open more things. For those creating snaps, we have lenses and filters. So now we're talking about the camera side of the user behavior. So like I said earlier, we are exactly mirroring the user behavior and giving you advertising options on both sides of the user behavior. One is on the content side, the other one is on the camera side. Move into the camera side of things. One, lenses is possible for a brand to have sponsored lenses. And these lenses are like we discussed earlier are augmented reality experience from Snapchat and it can be used by brands to build engagement and it kind of becomes a shareable augmented reality experience with your friends. And similarly, filters are creative overlays. Essentially, I want to think of, want you to think of filters like stickers. So these can be used to add context or some humor or just simply to creatively elevate this map that you've already taken. And these can be branded filters as well. And these are very easy on production and it can deliver great brand awareness for your campaign stuff. So now that we have spoken about all ad options, I'm going to deep dive into augmented reality as an advertising solution. It's true that augmented reality is just one part of the strategy, but it's an incredible way to increase your impact of the ad campaign. So campaigns that add AR to their videos increase the reach of the campaign by around 31%. And what it also does is it results in two times the effectiveness of the campaign. So therefore adding to the efficacy of the campaign as well, both in terms of the reach it delivers and also in terms of ad effectiveness. So that's the kind of force multiplier effect that Snapchat augmented reality have along with the other ad formats that's there on Snapchat. So here is a study that was done recently where it's kind of an analysis where we recommend that you always deploy different ad formats while running an always on or a seasonal campaign. What you see here is essentially data that Kantar has put together, which is a meta-study of multiple brand lift studies that was done in a specific region across a period of time. And what we see there is essentially different ad formats together, delivers stronger brand results across all key brand lift metrics along with ad formats such as commercials and lenses than just having a video or a still ad format. So the essence of this slide is always go for multiple ad formats like we saw in a few slides earlier about the different ad formats. So always ensure that you are putting out ads both on the content side of Snapchat and also on the creation side of Snapchat. Now specifically when you talk about lenses, just see what amazing impact is delivered when you add augmented reality to your advertising mix. I think I would call out the 58 percentage point higher ad awareness when AR is introduced into the mix, you know, your attention towards that because the relevancy across the overall campaign itself shoots up the moment you add augmented reality into the mix. And the most powerful combination of ad products are leveraging the camera and the consumption products together in tandem at every stage of your campaign. All right, so we have spoken about how we have demystified augmented reality. We spoke about how AR is important for your brand but what about amplification of AR? In terms of distribution or amplification, brands are able to pay for impressions directly into the camera with Snapchat. So when you're paying for an impression, it's not a view in the field where somebody has to swipe up to activate the lens or in some cases filter. But this is an actual play of your lens, your branded lens straight into the camera, right? So we feature the same buying flexibility as a standard video, which includes the bidding region frequency and also an impact buying the form of national takeover so that we can meet all of your objectives and promoting a lens is need not be an expensive affair. It could be, you know, with the small budget as well considering we also have bitable lenses which are going to promote for as little or as much as you want to promote the lens. So here's a quick example of how, you know, like the lens adds up here and here it's super personalized, right? So actually the lens picks the face of a user and ensures that it shows up in the user experience. So obviously nobody is going to skip an ad unit which features them, right? So which is clearly why augmented reality is working so well. All right, with that context in mind I would like to go into some success stories of what we have managed to achieve with augmented reality for brands. So before we jump into success story specifically I would like to just showcase this specific real life example of how simple lens studio templates are in action, right? So this is a popular organic lens which was built by, you know a lens developer called Serene Cube using lens studio and it attaches a crocodile to your food, right? So while this looks extremely technical and complicated it's actually powered by our shoe try-on template, right? So we give somebody a template to be able to, you know to help people try on shoes but somebody has decided to put a crocodile to somebody's foot but the use case absolutely remains the same. So this is something which can be created in a fraction of a few minutes. And the same technology which is available on Snapchat was used by a brand like in a super, super smart way and here is what they did. So that template which we spoke about earlier where we saw crocodile in the previous example so that's the technology behind the sponsor shoe try-on lens campaign by this athletic footwear company, Haka One One. So as a consumer trends shift to more virtual try-ons this brand Haka One One wanted to encourage shoppers to try on their new running shoes without needing to leave the living room, right? So to make this scalable they used shoe try-on template in lens studio to help build out the 3D AR experiences. So once this was complete they delivered the lens to the target audiences using paid media and remember this paid lenses appears right into the user's Snapchat versus camera so which means it's a very seamless experience and look at what the lens did for the brand. The share rate of Haka One One's lens was nearly six times the Snapchat retail benchmark and with an 82% more efficient cost per share versus the Snap retail benchmark. So people just love using this lens and obviously I think the first and foremost reason for so much share is I mean, everybody loves their own feet so and they like to try on different shoes and they like to share this experience. So it's super cool for someone to be able to do that and for the brand to be able to build this lens in a jiffy and promote it efficiently right into the camera of Snapchat users in India. In this case, globally as well. India brings me closer home to an example of what we did with one of the tech OEM brands in India. So OnePlus came to us with a question around how the tech OEM can help Indians celebrate Diwali during the lockdown. Take a look at what we crafted for them in this film. So the results are here for you to see and the kind of impact that we have had in this specific campaign. And the reason for that is augmented reality like all the data points that we saw earlier resulted in nine point lift in ad awareness and seven point message awareness because the lens was super immersive and people loved using this lens to be able to wish their friends afford Diwali during the lockdown. So there are a few more examples in this case. So essentially what we're seeing here is a case of ITC India using for their specific brand which is Yipi Noodles. They wanted us to deliver brand association for their mood masala variant and we delivered just that using a mood meter lens experience and the results are here for you to see. So essentially the point that we are making with all these lens examples is that we fundamentally believe that every business needs a camera strategy. Ultimately we don't want to be just your advertising partner or just help you come up with cool face filters. We want to help transform the way you use camera for your business to solve real problems. Sometimes that's with the marketing team at their times with operations and merchandising independent of what the case may be we can help you deliver fun, useful, convenient and extremely hardworking experiences for your customers and for your brand. So we have the largest community of augmented reality users with Snapchat. So this far of future of AR being integrated into our daily lives is here and now and it's embedded into the culture of Snapchat generation. So with that, thank you very much from both my Bitmoji and I. Thank you so much for your time. Thank you so much, Mr. Aman for that wonderful presentation. We thoroughly enjoyed. Thank you once again for joining us. My pleasure. Thank you for having me.


The moment I told my parents that I wanted to become an eyes officer. They said start reading newspaper then I Didn't understand why they said it. I know many of you have the same doubt Especially the new aspirants are wondering whether is it necessary to read newspaper to clear the civil services examination You're wondering will it help you in your mains and problems or do you have to read it regularly? I'm going to address all these questions in this video. This video is brought to you by Shankara's Academy in the series Clearing UPSC the right way Now coming back to my question the answer to that is yes Newspaper reading is essential to clear civil services examination. I Personally understood this when I started my full-fledged preparation Because newspaper reading and the knowledge which we get from them holds Importance in all the three levels of examination That is in your problems and the mains which includes written examination as well as the personality test Which is nothing but the interview But why? For that we have to look at the syllabus first look at the first area given current events of National and international importance If you look at the other parts of syllabus, we have static books for them and also other study materials For example, take the next one history of India and Indian national movement For this we have static books like the NCRT Then we have the books like India's struggle for independence India's sins independence Indian art and culture Etc. Etc. So we cover history using these books But for current affairs, we only have the newspapers These newspapers provide us with the current happenings around the world That to on a day-to-day basis. They give us the relevant facts and opinions of the experts So as a UPS aspirant Reading newspaper to cover the current affairs is one of the best ideas we have got What you can do is you can choose two standard national newspapers and You can take notes from them that to honor general studies perspective If you ask me my personal preference is the Hindu and the Indian Express Because the editorials and the opinion pages of these newspapers are very good. They are quite comprehensive They they give us a good coverage like what why when how What need to be done? Pros and cons etc etc See all these information are important for us to frame an opinion Framing opinion is necessary in the main examination which includes the written examination and also the Personality test that is your interview Okay, but if you talk about the problems There we have got many direct questions based on different news articles Take this question for example, it is based on ocean mean temperature. It appeared in 2020 problems This question is based on a newspaper article that appeared in the Hindu So those who read that article and took notes from them. They could have definitely attended this question Similarly, if you look at this year's question paper that is the 2020 to problems question paper. There were many Topics or the questions that were based on Those topics that appear in news regularly For example, take the Gandhikota Canyon the question on qubit and then greenwashing all these topics Appeared in the newspapers Based on this we even sometimes jokingly say whether UPSC aspirants go through newspapers or not those who frame Questions in UPSC they definitely go through newspapers Why because newspapers brings us the current happenings They'll tell you the new discoveries new inventions new war new peace treaty new missiles launched or any new technology Everything you'll get to know from the newspapers But is it the only advantage? No, newspaper reading also improves your vocabulary You'll develop a good command over English by reading the newspapers Okay But wait Just newspaper reading will not get you anywhere. You cannot clear this examination by just reading the newspapers You have to supplement it with other materials like current affairs magazines Or you can use the online current affairs analysis like the daily in the news analysis of Shankar I's Academy You know that I said supplement it with don't substitute it with these Magazines or analysis just go through the newspaper once in a day spend half an hour at least So what should be a motto never compromise newspaper reading? To clarify similar doubts in your PSE subscribe to Shankar I's Academy YouTube channel That's all I have for you today I'll meet you all with another video. This is Kirtana signing off. Thank you


What's up everybody, it's Stas here, welcome back to another video. So in today's video, we're going to be talking about my favorite international ETF, the number one international ETF that I actually own throughout my stock market portfolios. And for those of you guys that actually watch my M1 Finance portfolio series where I'm creating an M1 Finance portfolio from absolute scratch, you see that I actually own this ETF in that portfolio. And in this video, we're going to be talking about assets under management for this ETF, what stocks this ETF owns and the countries that this ETF is really diversified across because that is super, super important. So without further ado guys, without wasting any more time, let's take a look at the chart of this ETF and I'll tell you what ticker symbol the ETF is before we do hop into the Safari tab and talk about some more details about the ETF. So right here, the ETF is VEA, it's called the Vanguard FTSE Developed Markets ETF and this is the performance of this ETF over the past 20 years on the 20 year one month chart as you guys can see here on Thinkors Swim. We can see when the last recession hit in 2008, this ETF along with many other ETFs and many other stocks out there, asset classes got rocked, right? This one went from 56 down to about $19 and if you were keeping cash on the sidelines, if you were waiting for opportunities back in 2008 to really invest and diversify your portfolio across some international funds and you were to get in at let's say $23, $22, whatever, if you time the bottom perfectly at $19, you know you would be up right now about 100% on your position, right? You would have doubled your money across 10, 11 years and a fund, that's a yield of about 10 to 11% per year over the past 10 years if you were to buy during the last recessionary period which is pretty, pretty good, right? So VEA, this is really the price performance over the past couple of years and you guys can see we've seen many corrections in the past where if you were to invest, if you were to buy money into the fund at that point, you know you would have came out on top over the next couple of years. So let's hop to my Safari tab very quickly here so we can break down this ETF and we can really go over the specs of this ETF and what I personally look for. So remember, an ETF is an exchange traded fund. So it's a fund that is managed by people because it has many different assets in it. This one in particular has thousands of holdings guys and when a fund is managed, they're going to need the people that are managing it, they're going to need a fee from you and this fee, sometimes you see in the financial industry, people are paying you know 1, 2, 3% sometimes and some of these mutual funds for their accounts to get managed which is absolutely crazy right. You see even some ETFs out there, they have expense ratios of like 0.3, 0.4, 0.5 and those are very rich expense ratios. The higher you get, that means the less return you're making because you're paying more and more to the person managing the fund right. So in this case, the expense ratio is extremely low. This is very very good 0.05%, not even 0.1% guys. So this is a very minuscule expense ratio which I very much like. So if we go to portfolio and management very quickly, we can see the region allocation of this fund and by the way guys, this fund does not include the United States. This is a way to diversify your money in developed countries that do not include the United States which I personally like because in my personal stock market portfolio, I have a lot of holdings that are United States companies. So this is kind of the point of investing in a fund like this is to get out of you know the United States a bit right. So number of stocks it holds, like I said, a lot of these funds have thousands of stocks. This one has 39.50, almost 4,000 stocks guys. The median market cap here is 27.1 billion fund total net assets, 108.7 billion share class total net assets, 69 billion. If we go here the month end, 10 largest holdings back at the end of the May month of 2019. We have Nestle, Royal Dutch. We have Roche Holding, Samsung Electronics, Novartis. We have Unilever, Toyota, BP and a lot of these companies you may be saying I don't really know some of these companies right and that is okay. All you need to know is that there are many many many companies in this fund and it's so so diversified throughout all of these different companies and stocks right. And the market allocation which again is extremely important you want to see what countries what regions is this fund diversified across. We can see here Japan 21% United Kingdom 14.9% Canada 8.8% France 8.5% Switzerland 7.4% and the list goes on and it's very nice to see you know other than Japan and United Kingdom which are the two highest obviously market allocations of this fund is really spread nicely throughout the rest other than the top two. You have you know 8% 8% in France you have 7.7% in Germany and Switzerland 6.4% in Australia and Korea. I think it's very nicely spread you know throughout a bunch of these developed countries and developed markets. So another important thing when looking at exchange traded funds when looking at ETFs is to see the distributions and in this case this ETF another reason why I really like it is it pays a dividend guys a beautiful dividend and for those of you guys that do not know what a dividend is pretty much when a company produces earnings they have the choice to either reinvest those earnings back into the company whether it be in research and development hiring new employees maybe creating and launching new products for marketing or they can take that money and instead of you know reinvesting it back into the company they can take it and pay it out to shareholders in the form of dividends and this happens either quarterly or monthly depending on what it is you're investing in. And another thing I forgot to mention guys is these dividends you can actually reinvest them back into the ETF and therefore the next quarter that rolls around if you reinvest those dividends you'll have more shares and from these more shares you'll get even more dividends because the more shares you have the more dividends you have and this my friends is the beautiful thing about investing long term investing and compound interest. So taking a look at the dividend paying history here for ticker symbol VEA it is quite clear that this is a quarterly paying dividend ETF just take a look here guys at the record date and the payable date one payment was made in March of 2018 another payment in June of 2018 another payment in September and another payment in December hence it being a quarterly dividend ETF because there were four payments throughout the year right and again I own this one in my M1 finance portfolio and if I recall correctly guys it is paying roughly a 2.7 to a 2.8% dividend right now and if you guys actually want to see that portfolio series me creating a portfolio from absolute scratch on M1 finance that playlist is linked down below and I guarantee you guys will find a ton of value in there. So all in all guys I'm really liking the dividend here on ticker symbol VEA. So my whole reasoning behind investing in a developed market ETF a developed international market ETF is to really just get exposure to other countries and you may be telling yourself you may be asking yourself stocks you know aren't some of the stocks you already own don't they already have exposure to international countries sure they do a lot of the companies I own like Apple for example it has business in China right that is another form of international exposure but I personally like getting some direct international exposure with companies that are actually based out of these other foreign countries whether it be you know in Europe whether it be in Asia and so forth and that the guys in my opinion is very important to overall diversity in a portfolio and you know it doesn't have to be an extremely large portion of your portfolio it can literally be 3% 2% of your portfolio 5% of your portfolio but it being there I think is super important again to just benefit from the overall global you know growth of the economies out there and some of the other developed markets so that's pretty much it for today's video guys if you enjoyed it feel free to go down below and hit that like button it really supports me and supports the channel in general if you want to see further content for me consider subscribing hit that notification bell so you're notified every single time that I do make a video I appreciate all you guys watching drop a comment down below let me know what you guys think about this ETF or any other ETFs you guys own or track I would love to know I'll catch you all in the next video thanks again for watching peace out


Yeah, good morning and welcome back to NPTEL lecture series on classics in total synthesis part 1. So, we have been talking about total synthesis of various terpenoids in the last couple of weeks and today we will move to total synthesis of another very interesting natural product called epithelons. So, there are quite a few epithelons for example, epithelon A, epithelon B and epithelon C and of course, epithelon D. So, there are 4 epithelons, epithelon A, epithelon B, epithelon C and epithelon D. So, they were isolated from sand with this unusual source and they were found to be showing exceptional anti-cancer activities ok. And some analogs also were made while synthetic chemists were trying to make this natural products. One of the analogs which is now introduced as a drug is Ixobipelone, you can see the major difference between the natural product that is epithelon B and this analog is instead of a lactone, it is a lactone ok. So, epithelon if you look at carefully it is a macro lactone having an epoxide, an aldol, a ketone you can call it as another aldol ok, both sides you have aldol and a lactone. So, here in this analog it is a lactone ok and the side chain you can see you have a thiosol ok and 2 methyl thiosol and that has been replaced in this analog with 2 amino thiosol ok and here a benzo thiosol also people used instead of the whole side chain that is if you connect these 2 and then put a double bond that is benzo thiosol. So, several analogs were made as epithelon showed exceptional anti cancer activity ok. So, now let us see 2 total synthesis today both reported by K. C. Nicolau. So, K. C. Nicolau what he thought was if you look at the epoxide ok in the case of epithelon you have an epoxide ok. So, he thought that epoxide can be made from a double bond and that double bond can be made through ring closing metathesis. So, directly this molecule can be open to a linear chain through metathesis. So, a metathesis is a well known reaction for the last 3 decades. So, one can make 5 member to 30 member cyclic compounds and simple mechanism you take either Grubbs 1 or Grubbs 2 now there are many catalyst which are come to convert a diene into an alkene ok. So, here are some examples where you can see an 8 membered ring has been formed with the help of Grubbs 1 this is Grubbs 1 catalyst and this is another reaction again a difficult 8 membered ring is formed through the Grubbs 1st generation catalyst. So, there are as I said there are many other catalyst Grubbs Grubbs Covider and so on ok. Coming to the total synthesis of epithelon as I mentioned this epoxide was formed from olefin and that olefin was formed through ring closing metathesis. So, that was a first key retro synthesis of epithelon by K. C. Nikolov then you can see this ester if you can cleave that you will get alcohol on one side and carboxylic acid on another side. And the next cleavage is here. So, you have an ethyl ketone on the southern hemisphere and aldehyde on the northern hemisphere and intramolecular or intermolecular aldol reaction can generate these two stereo centers. So, the first disconnection as I said is the ring closing metathesis and this can be obtained from the corresponding carboxylic acid and alcohol through esterification. So, that means these are the two precursors. So, you have a carboxylic acid and coupled with alcohol you get the ester ok. Now this carboxylic acid can be obtained from this ethyl ketone and aldehyde. So, ethyl ketone you can see this is CH2, CH3 one can generate anion here that anion if it attacks aldehyde you will get this aldol and this allelic alcohol can be obtained from this alpha beta unsaturated aldehyde through chiral allelation ok. Now let us see how Nicholas group made all these precursors. First they started with isobuteroldehyde. Isobuteroldehyde and treatment with morpholine it formed this enamine ok. This enamine upon acylation with propanol chloride which gave this intermediate which upon hydrolysis gave this aldehyde ok. It is a beta keto aldehyde. Now you do chiral allelation using Brown's allyl boron ok. So, this is chiral reagent derived from alpha pining it is a well known reagent for introducing a chiral center upon addition to aldehyde. This allyl source depending on the nature of the pining whether it is alpha or alpha or S alpha you will get the corresponding chiral center here ok. So, now one chiral center is introduced and that alcohol is protected as TBS ether. Then you do the vasoanalysis followed by oxidation of the resultant aldehyde to carboxylic acid. So, this is how you made the fragment A. Now for the synthesis of fragment B he started with propogyl alcohol following Patterson's protocol. First upon treatment with lithium in liquid ammonia followed by quenching with this bromide you could get this trans allelic alcohol where you can see the whole 4 carbon unit of the electrophile is attached. Now sharpness asymmetric epoxidation of this allelic alcohol gave this epoxide. This upon opening with trimental aluminum it can give a syn hydroxy compound ok. Then this was protected as pyrolyte ester both hydroxyls were protected as pyrolyte ester and the THP was removed THP is tetrahydropinally ether that was removed using pyridinium pyridolin sulfonate and oxidation of the primary alcohol with sulfur trioxide with pyridin and DMSO gave aldehyde. This upon mittic reaction gave the double bond. Now reductive removal of the pyrolyte ester with dibol gave the diol and sodium perovidate cleavage gave the aldehyde which is a precursor B. So, you have made A and B for the fragment C he started with the thiosol ester reduction of the thiosol ester with dibol gave the aldehyde and the homologation with this mittic reagent gave this alpha beta and such a tereldehyde then the brown allelation gave fragment C. So, having the fragments A, B, C in place then he attempted the totals in this apothelan A. So, he took the carboxylic acid ok on the left hand side you see it is an ethyl ketone. So, two equivalents of LDA or more first it will generate anion here as well as it will generate the enolate on the ethyl ketone side then you quench with this aldehyde and you get the corresponding aldehyde product after acidification. Then you have to attach the alcohol to the carboxylic acid. So, that was done with DCC. So, quickly he could assemble the precursor required for the ring closing metathesis. So, once you have that then Gruff's first generation catalyst gave the ring closing metathesis product since double bond and now if you want to remove you can remove the protecting group here because you do not need OTBS what needs to be done at this stage A is removal of the TBS group followed by epoxidation. So, the TBS group was removed using trifluoracetic acid then epoxidation with MCPBA he could get apothelan A. So, these are first generation synthesis of apothelan A reported by Nicholas group. He also another route and in this route as you know the key steps involved in this total synthesis or olefin metathesis aldol reaction and esterification reaction overall it took about 11 steps and yield close to 7 percent. In the second generation synthesis the major difference was instead of ring closing metathesis he wanted to use a macro lacronization as you can see in apothelan there is a lactone ok it is a macro lactone. So, he wanted to use Yamaguchi's macro lacronization approach to form the macro lactone ok and for that first as you all know what is Yamaguchi's macro lacronization if you have a carboxylic acid and if you treat with 2, 4, 6 trichlorobenzoyl chloride. So, that will form a mixed anhydride this upon treatment with any alcohol that alcohol will attack the less hindered carbonyl group here and then this will come out. So, that is how esters are formed using this Yamaguchi's method. This is particularly very important for making macro lactones ok. For example, here this macro lactone formed by Yamaguchi's method and from the retrosynthetic point of view as I said this particular synthesis used macro lacronization as the key step in the last but one step ok. So, that should give you the corresponding hydroxycarboxylic acid hydroxycarboxylic hydroxy on the right side and carboxylic acid on the southern hemisphere. Then on the left hand side breaking of this bond will give an aldehyde and ethylketone. So, this already we discussed how this carboxylic acid could be formed ok and now this can be made from 2 fragment one side it should be aldehyde other side it should be wittic salt ok. So, these are the 2 fragments already you know in the first synthesis he has made all these fragments but he also followed some modification while making these fragments. For the fragment A he started with propenaldehyde and then he used Indus hydrogen. So, SAM hydrogen to form the corresponding hydrazone. Now, if you alkylate with 4-iodo 1 benzyloxybutane. So, you can introduce the 4 carbon chain. Now, simply hydrolyze you get aldehyde. So, normally hydrazones like Indus or hydrolyzed using ozone analysis just you cleave this you will get aldehyde and on the other side you will get the hydrazine. Reduce the aldehyde and protect it as TBS ether. So, you get the fragment A and of course you also have to remove the benzyl group and convert it into leaving group. Here the OH was converted into iodide by treating with iodine imidazole and triphenyl phosphate. So, now the Wittig salt is made for the fragment B. Already the synthesis of this homoalelic alcohol was discussed during the first generation synthesis of apothelon by Michalow. Just protect the secondary alcohol and then do a 2-step protocol to cleave the double bond to aldehyde. Ask me in the talk side followed by sodium beroidate or lactate tracentate cleave gave the aldehyde. Now fragment A and fragment B can be combined using Wittig reaction ok. So, this Wittig reaction gives you know the cis double bond ok. Next you have the southern hemisphere keto carboxylic acid. You have to remove this make it as aldehyde and then add the methyl ketone through aldol reaction ok. So, for that what is required is removal of this TBS group selectively. So, the left hand side TBS is primary alcohol protected TBS whereas, the right hand side one is secondary alcohol protected TBS. Normally the primary ones can be easily selectively cleaved by treating with campersalphonic acid. So, that is what we did. Then oxidation with SO3 pyridine and DMSO gave the aldehyde ok. The other side that is the southern hemisphere ethyl ketone. It took the ethyl ketone treated with excess LDA and quench with this aldehyde. Now you can see almost all the carbons of apothelone A is ready. So, what needs to be done? Now you have to remove this and then do the macro lactamization. But you have free hydroxyl group here. So, that should be protected otherwise that lactone will be formed. So, that was protected. But when you want to protect that hydroxyl group, carboxylic acid also will be protected. So, both carboxylic acid and the hydroxyl group were protected as TBS ether and ester respectively. Now you have to remove these two TBS ok. So, that was done by potassium carbonate ethanol. First ester TBS was removed subsequently one equivalent of Tbaff. One equivalent of Tbaff removed this TBS ether selectivity followed by Yamaguchi's macro lactamization gave the macro lactone. And now both TBS can be easily cleaved by treating with trifluoroacetic acid. And finally, epoxidation of the double bond with MCBB A gave apothelone A. So, in summary, Nikolaus group synthesized apothelone A in the same year after they reported the first generation total synthesis. Here the key reactions are Yamaguchi macro lactamization and of course on the left hand side highly stereo selective aldol reaction as the key step and the top the double bond was made using metric reaction. Overall the number of steps involved are 18 and yield was 5 percent. Though the yield looks little bit lesser than the first synthesis, the first synthesis we had overall yield of about 7 percent. So, this is completely a new approach to make apothelone A ok. So, I will stop here and then I will continue the discussion on total synthesis apothelone A by 2 more groups, one by Dieter Schinser and the second one by Samuel Nadeczewski. Thank you.


Hi, I'm Jim Barlow with ST's NFC RFID Marketing. We're here at Sensors Expo in San Jose, and we're introducing our new low-power NFC sensor tag reference design. It highlights many of our low-power sensors for your design, such as the low-power accelerometer, barometer pressure sensor, humidity and temperature sensor, and our low-power Cortex M0. What the sensor tag allows you to do is completely, this entire board can be read through an NFC field from your phone, for instance, and can be completely powered through the energy harvesting capability of the NFC IC on here, the ST25DV NFC Dynamic Tag. You can completely power up this microprocessor and the sensors and read that data. But we've designed this reference design to now allow you to enable in your designs the ability to data log. So you can design, you can test, like for instance, you could test if something stays cold during shipments, if it encounters vibrations or maybe heat during the shipment, and then when you come in range of a near-field communications, you can take that data log information out and make intelligent decisions. Like, for instance, if you had a case of wine shipped to you at your home and you're wondering why it tastes bad, you can detect that it was stored at too high of a temperature. So this new reference design is now available on ST.com and we look forward to you designing and being very successful with your projects. Thank you.


Welcome to JSA TV and JSA Podcasts, the newsroom for tech, telecom and data center professionals. Buffy Hierarchitas coming to you from fabulous Las Vegas for Channel Partners 2022. And joining me today is Mike Cobb, Vice President of Channel Sales for Unite Private Networks. Mike, welcome to JSA TV. Thank you very much. Thanks for having me. Yeah, it's such a pleasure and it's so great to see you here at Channel Partners. I know this isn't your first time at Channel Partners. Why don't you give us a little bit more details about UPN and your channel program? So first I want to say it's really great to be back here. The energy of this room is really incredible. I had, I don't know, 40 some odd meetings over the past two days and not one time did COVID come up. So that was exciting to not have to discuss this time around. So I'm the Vice President of the channel for Unite Private Networks. We are a fiber infrastructure company in the Midwest headquartered in Kansas City. We've been in the business for 20 some years, 1998 started and just recently stood up our channel program over the past two years and had a lot of success. Yeah, I saw that you recently launched the channel program in 2020 right in the height of the pandemic. Can you give us a little bit more insight about what you see coming up the pike for the channel program? Sure. So one of the, you know, big things that we've seen and I've noticed to lately, you know, we talked about trends a little bit, right? So SD-WAN, we have DDoS, partners are getting into a lot, very deep into their customers network. But one of the things that I think is really cool is the fiber infrastructure has become much more relevant, I believe now than it ever has before. Our partners are starting to ask us for things like private networks for their customers. So the deployment of the fiber is really much more mission critical than it ever has been before. That's one of the biggest trends I see in my space. Yeah, you're such a ventrin in the space. So before joining UPN, you know, you've started several channel programs over the course of your career. Where do you see the channel heading? So nowhere but up, right? You know, with Unite Private Networks, we see a significant portion of our business coming through partners where it didn't before. So I think this community of partners just goes up the stack every year. We get deeper and deeper into bigger and bigger customers. And I don't think that's going anywhere. But as the networks become more complex, as, you know, COVID changed a lot of things. And I think these partners, our customers rely on these partners to help them solve those things. Yeah, we're going to quote you on that, Mike. So the channel is going nowhere but up. That's certain. And we're seeing that here in this room, like you said, the energy, the vibe. This is the biggest channel partners to date, over 7,000 attendees. And it was such a pleasure to have you here today. Is there anything else you'd like to add? Yeah, you know, I would just say that, you know, keep going, right? The channel is fantastic. Our industry is fantastic. We're doing really well with the partner community. We want to continue to do that. Our company's behind it.  So it's fantastic. Yeah, the channel is stronger than ever. And Mike, tell viewers where they can go to find out more about UPN. So you can go to UnitePrivateNetworks.com or you can reach out to me directly at mike.com at upnfiber.com. Mike, thanks again for joining us for another fabulous episode of JSA TV here at Channel Partners 2022. Happy channel networking.


What's going on, everyone? Sam here with late in sports cards. We're ripping two boxes of 22 Topps Dynasty, Formula One, for M.O.D. So good luck here at M.O. Let's see what we got, buddy. 10 of 10 is going to be Lando Norris. Very nice for McLaren. Nice little Lando Norris action for you there. Congrats. Love the orange of McLaren, one of my favorite colors. I wonder what that patch is from right there as well. Not sure. Very nice. We'll take a Lando. And two of two is Mick Schumacher for Haas. Nice one there. Congrats, Ammo. Nice low-numbered Mick. Love that one for you, man. Congrats, Ammo. Very nice. There you go, buddy. Congrats on the Mick. That'll do it for your break there, Ammo. Thanks as always for the support, buddy. We'll get those right out to you, man.