We are here for one kus a kukus show. 30 artist, one show, one mic. How are you? I'm very fine sir. How are you feeling to be here? I feel amazing to be standing next to Joho. Mama Vip. Niko sawa niko npoint kama full stop. Shukuli Vipi. Shukuli ndo isa sa he? Usani inak pulekaji. Belaga shamba mba mimi sinahoma mimi. Mwa ka mwa ka inak pulekaji? Mwa ka inak pulekaji? Mwa ka inak pulekaji. We are back. I'm feeling like we are in the middle of a comeback. Middle of a comeback? Yes. Recently Churchill's show was back. What was the feeling to have socials for a back? It was amazing. It was yani. Kulikwa naile feeling ya, it's been long. Sikumbuki venye nito na kizungu. Lakin saa nili kutana. Sikumbuki saa na pulekaji na backstage. Nika bambika saa na. Nika feel nika skia. Piaile ilet tensionia. Shui kianza una get. Kusabu sisi nima addicts wa show. So today I have this opportunity to be here with you, with other artists, I believe they are coming here for one course. Maybe what is the feeling for you to be among the artists and put a platform to be on this show? I'm humbled. I'm happy that in this one way I'm able to be part of this. Amazing course to help our brother who is in danger. The fact that I was not one of the people that were able to contribute some good levels of finances. Yopi iliku na fanya na feel bibaya na feel. Nika mania kuna venye tuneza okolea bradango. Basu sa the fact that kwa pa iwi leo, mi na feel nimi furaisana. Na ndaku piga tu show rosafi, show umzuri, ni bambema fans. Nga get, kusapiao me lipa za sa for the same course. Nga get, na pia wasi wanyo na watch pia tuneza appeal kwao piao wa rusha kakitu na eleo. Kus we are doing this for kuku manzele. Akunam se na amkanga na mua. Leo na taku kwa onjeka ni shubu likiwe. Nga get. So this is it. I'm happy to be here. So at the end of this course, what do you want to achieve? This course. Yes. I'm hoping that we're going to raise as much money as possible because I feel like that's the main agenda. The sub agenda is to make people love as much as possible. But the main one is to make sure that we make as much money as possible of course for our brother Akuko. Because we all know that this is a pending bill. Yes. From what have been happening to Akuko over the last, say a few months, from your end, what have you learned and you want to share with maybe upcoming artists? Because you don't know what will happen tomorrow. Yes, of course. I want to say that this is a pending bill because I want to thank my brother for his health. I want to thank my brother for his health. I want to thank him for his lifestyle, his manini, I want to thank him for his health, I want to thank him for his music, I want to thank him for his health. I want to thank him for his condition, maybe from time to time. So, thank you for your health. Thank you. Ikiwe Zekana, kabloingi kwa industriatu ya usani, maybe if possible Ikiwe Zekana because now you never know kwa industriatu ni hati unengianga tu kidiambia e wacha tu whenever ni tanda ita ndo yo. Just pray for the best. Ikiwe Zekana, make sure you figure out how you're going to be making money.  Yote siyahati na mblame, siye zin mblame kwa sabu hana accessa but kand Denis. The Other types around, you know kuku u just one, ni, kerimana yeki bangi nasani k أي nake어서 na until if Urealize kumbe hosani ya tuko stable una get. So na hobsana siku ita fika enye. By the time misani anafanya io kazi na najulika na kamavenya kuku o redya na najulika, na we all know kuku is a great comedian. Na hobsana siku moji ita fika enye. Jina yamsani ita kuna indanisha na. Na bank account ya ake una get. In some countries, in such a country as Kenya, which is among the maybe top 5 best countries to be in Africa, I feel like it's time to fika hapo iwa penye show business na lipa misani visuri. Na kama pala iwa maju wa sani kamauna eni misani na najulika na uko saa, nia ti uko saa e ukule. So na hobsana mazi ita fika hapo iwa. Na ho industry itu tanza kuketi pamoja na kuakupamoja, na ho pga vaita tanza kutuskiza una get. So, yeah. Sii viitu ni melansa, ini viitu mii na kanga tu naza kukichiwa naju wa kuna vilevitu zi nafa kuku wa naziko. Most of the times, Nuna, something that happens always brings artists together. Does it mean wasani hatuna umoja, hatuna unity ama what is happening? Atu zi sama ni wasani bro, ni inchimzima, inchimzima hatuna unity. Sii hati ni industry, wasani peke iko affected. Wapi unaju wa vizuri saana, sii da sii hatu wasani wa kukupamoja. Nia ti hatatu kikuja pamoja, lazima itu ta corruptiwa in like 2 days. Lazima kuna mizitu hatu piti atu maali, samoya chap chap pesaitu idi saa pii e una get. Because now it's a culture, corruption is a culture in Kenya. Una get. So atu zi sama wasani wa kukupamoja, hatatu kikuja pamoja kwa ni. Sii tu me kuja pamoja marangapi, hata industry music wami kuja pamoja marangapi. Na industry is facing the same problem in Kenya. So the problem, ima mbe kusima wasani wa kukupamoja, sii wasani peke awa, ni industry zingine mingi sana. But mi na hope, na hope ata kama na seima, ata kama na seima tu kupamoja, na hope tu neza understand, ila wita enye tu konayo, atu figure out enye tu ttongezia, yo kukuja pamoja tu wongezia, tu na to understand, wita sii imchezo. Tkareli guli shamawe. Okay, recently, vini vaite, currently yuko Tanzania for his tour. Na one of the interviews, alueza kumenshun jina yako na kukusifu sanam, alise mawenim tu amba uleona atiake, na ukeza kumtambua, na ukeza kusapot kaziake, kama angali badio yuko chini, wubo ii pukile ya vipis, dukumu ii patahia wa bari? Sii kuwa nii patahia wa bari wendumu ni ambia, vinii ami alikwana, masoma masenu university ju kama muna jua and vinii ame kuwa piya miaki, anani support from, wuna jua, wukiyo msa nii kuna ulema fansu, unangama standout, unangana e, na umse nii memuona ona, and then later on, una realisa, ko interestet sanana nacha nyanafanya, kwa sabu piya e, nii kama nafanya izdivit, wuna get. So there is always that, the affinity, kuna iile connection. So with time, akanza kunitumia tumia, izoma links nii nini, zilevi tuza nyanafanya, piya nii kangali, wana jua narelate, wana nii ufalai, wuka kuwaitu bado, wuna get.  So miina penda kusapot, umse kawu, kusabu. Of course there is something there, there is something to support. Okay lastly, 2vinii, 1ward 2vinii and then maybe to your fans. Masenu vinii, ifo ifo manze, ifo vinii kama manze, nii fitisana. Miini ulemse na believe in nambas. Miini zata kasaana asi wengine kama wataanoa kuje, wuna get. Mami rutu nami angotu fanyu muziki, laki nii komede nii kinana nii. Ile uji inga ii komeru bro. So, the more the people, the better we build the culture. Ni kama vinii, umse kama njukush, ali jenga culture ya, ya kuadvata isu kometanda, usana na content creation ii Kenya. So, one person will tell you that they are in competition with njukush. Another person, that is me, I will tell you that we need njukush, we need jalas, we need someone else. Njukush aki nda advertise tissue, companies inginza tissue, guess what? Aziezi advertise na njukush.  Jalasana patakazi. So, mi na believe wasani waki kwa wengi, the better because in a creating gile culture, there is something here as opposed to wukiwa pekiya kwa sa ingine. So na kama Jesse a me to talk as well. Jesse a me to talk kwa wana. So na tumge kwa makulas vinii ma inas Jesse. Ono na? So na ru di nyuma Jesse, Jesse a me to talk, Jesse a me to talk kwa tu gipo. Jesse a me mua nisi asa. Manzei, fans wangu na ashkuru sana for always supporting me, for always taking the time to watch whatever I do, doesn't matter. Nasi stawa anguusha, mi na zili, am all about the consistency. Ata kama sa ingine kinafikanga una jo kuna wakatinafikanga, kina umana una get. But mi am all about the consistency.  Thank you so much for your time. Hope to see you again. Wish you all the best. Thank you bro. Alright, thank you so much. Thank you so much.


Live from Orlando, Florida, it's theCUBE. Covering Microsoft Ignite, brought to you by Cohesity. Welcome back everyone to theCUBE's live coverage of Microsoft Ignite. We are wrapping up the first day of a three day show. I'm your host, Rebecca Knight, along with my co-host, Stu Miniman. We are joined by Scott Lowe. He is the CEO of Actual Tech Media. Thanks so much for coming on theCUBE. Thank you for having us. And also David Davis, Director of Events at Actual Tech Media. Thank you so much for coming on. Thank you. So you are a former CIO that started Actual Tech Media in 2012. Tell our viewers a little bit about Actual Tech. What was the vision and what did you set out to create? What kind of content were you setting out to create? You know, what we started and what we have today are actually very, very different things. We started out to create sort of an empire of, you know, websites to provide content to people. But what we do now is we're helping connect enterprise IT vendors with buyers. That's really what we've settled on over the years. We've found our path about six years ago, five years ago, and we've been executing on that ever since. And that's our mission, is to help buyers find the right enterprise IT solutions. So how do you do that? I mean, what's the lead generation that it takes? I mean, we basically four our clients who are companies, including Cohesity and companies like it. We do an event series. We call MegaCast, EcoCast, Virtual Summit, webinars, things like that. We have a significant audience that we draw from to drive those events. And we also created our own content series. We call it Gorilla Guide, which is a series of books to help educate IT buyers about solutions on the market about different technologies and try to help them understand the lay of an ever evolving landscape that seems to be changing faster than it ever has before. Yeah, and actually one of the reasons I invited the two of you, you both have deep background in this environment. Scott, before the Gorilla Guides, you wrote big books about Microsoft. And David, you've been training people on this ever environment, but the pace is faster. You're talking about it's changing all the time. So I'd love for both of you just, here 2019, Microsoft Ignite, first impressions, how you think of Microsoft in the ecosystem? David, let's start with you. I mean, it's my third Microsoft Ignite and every time I come here, I'm really blown away by kind of the scope of the show compared to the typical infrastructure shows that I go to. Those shows are more the plumbing of the data center. This show is, the keynote is like using AI and ML to cure cancer and provide food for the world. And it's just like really empowering and exciting. And so I find it very personally exciting. And Microsoft, Azure just seems to be on a breakneck pace to catch up with AWS and Office 365 and all these innovations they keep coming out with have been really impressive. So I've been excited about the show. What about you, Scott? The same, I mean, I think that when we talk about other shows, we are really looking at plumbing and that's a good word. When we look at, when we're here, we're looking at real solutions that are helping solve big problems. And it's because Microsoft has such a wide ecosystem in which it participates from productivity in the enterprise to driving quantum computing to artificial intelligence to help tractors talk to the internet. I mean, just, it does everything and it does it increasingly well. Microsoft hasn't always been thought of as the most innovative company in the world, but I think in the last few years, we've seen a different Microsoft. And I think that has a lot to do with Satya and leadership change, but it also has to do with just a renewed vision for what the future looks like in terms of IT. And what does that future look like? I mean, it is interesting because Microsoft is a middle-aged company compared to all these young upstarts that really, the much more DNA of innovation. Of course Microsoft has innovation in its DNA, but how would you describe what is driving the change of Microsoft? This is not your father's Microsoft. Honestly, the Microsoft we see today and the Microsoft we saw 10 years ago are not the same company. I feel like Microsoft is almost a start-up again. And I think if you look at Microsoft as a company, it has its hands in so much that each individual silo is almost a start-up feel in the way that it's brought the market. Let's just look at Azure. I mean, Azure has been playing catch-up in a lot of ways to AWS for a lot of years, just like a lot of smaller companies are playing catch-up to some of their bigger cousins in the market. But Azure has proven itself and it's still not quite as capable as it's bigger sibling, AWS, but it's more capable than GCP, for example. But as Microsoft continues to iterate that service, it gets ever more capable, it gets ever deeper into the organization. And I think it's something that, I see that across Microsoft and everything that it's doing. It's not just Azure that's like this. It's like this with Windows Virtual Desktops. That's not all that sexy and exciting on the surface. I'm no pun intended on surface. Sorry. But it's something that the world needs at this point in how we're trying to handle computing in the enterprise as we move into 2020. There's so much. There's a few shows I go to every year where you just like drink from the fire hose when you go to the keynote. This absolutely is one, we've talked Amazon absolutely is one where you come through and the breadth and depth of what they offer. So we've spent a lot of time saying something like Azure Arc, it is early. And still trying to understand exactly where that fits. Being to the day I'm like, wait, it's management, but actually it's highly tied to the application, which really is the strength of Microsoft. If you talk about what Microsoft knows, Microsoft knows your apps. You're running so many of those apps, not just Office, but SQL and some of the various pieces. Would love to hear what, give me one or two things that jumped out at you either that you want to dig into or that you've been saying, oh, I've been waiting for that. I mean, I was really impressed with the technical keynote where they talked about Azure Stack Edge and they have this mini server that can be ruggedized and even put in a backpack. And he had the demo going with the server, a person sitting next to him using this server and he said it has battery power. So he pulled the power plug on it and it kept working. And then he said, and it's rugged and he just dropped it on the ground and it bounced on the ground. And he said, see the demo just keeps on running. So I was like, okay, that's cool. That's pretty impressive. Yeah, we actually had the HPE, an HPE representative on the program. They're super excited to have their gear in the keynote and those of us with a hardware background do like to wrap our arms around some sheet metal every once in a while and touch this thing. Software might be eating the lead. We call it a server hugger state. Exactly. Am I an edge hugger now? I guess you probably are. Yeah, it's free shrugs. When it comes to, in my opinion, ARC and Edge, I'm sorry, Azure Stack, I think it shows some incredible opportunity for Microsoft moving forward. I mean, Microsoft has a formidable presence in the enterprise and not just the enterprise, from the SMB to the mid-market to the enterprise, everybody almost has something Microsoft. So there's an opportunity for Microsoft to further that incursion into the enterprise and that can help them be a driver for Azure because when you think about a lot of the challenges people have with cloud, it's around adoption and integration. That's not quite a solved problem, but close enough when you start thinking about the merry technologies that Microsoft is bringing out. So Scott, I think back your background, you worked in some of the commercial markets. You talk about the education space, areas where Microsoft had a strong history. Are they still as prominent today as they might have been back in the days when you were a CIO? Yes and no. It depends on the organization. If I look at K-12, I think Google's had a lot of inroads there because of Google Apps for Education. Whether that's good or bad is really a different opinion, but I think Google's taken a lot of Microsoft's market share there. In higher education, we still see a lot of Google colleges and universities, of course, but we see a lot with O365 and a lot of that's because of the pricing, which you can't beat free, but it also has to do with the capability that the stack brings to bear. I think that Microsoft is playing differently than they used to. Not necessarily, maybe probably a little bit more strongly, but in some ways and weaker in others. Yeah, another area I'd love to hear you say and think about is the Microsoft of old, I think of as rather proprietary and you will do all Microsoft. We had one of the Microsoft partner executives on the program today and he was talking about embracing VMware, embracing Red Hat, not something that you would have thought of Microsoft in the past. How do you think of Microsoft just as a trusted partner in the ecosystem today? Yeah, you bring up that word trust and in fact, we were talking about that at lunch. Microsoft, we feel like has so much more trust when it comes to our data, when it comes to our applications. I mean, there's another cloud provider that starts with a G that's well known for selling data, selling data that they own. He talked about in the keynote today, we protect your data and the security around your data and I feel like trust is going to be a big factor in the future when people think about which cloud should I trust? Microsoft seems like they have a leg up on some other competitors. I may be naive, but I actually trust Microsoft and I have for a long time. There's other companies I don't trust. And Microsoft, I actually do trust because for Microsoft, our data is not their resource to mine. They're using it to give me things, but they're not using it to sell things to other people. Does that make sense? I mean, we're not the product of Microsoft and it might be a little bit more expensive because of that in some ways, but I think it provides that layer of trust that you're not necessarily going to get from other providers in the near term. So we're nearing the end of 2019. What is on deck for IT pros in 2020? I'll start with you. I want to hear both your impressions, but I'll start with you. That's a great question. We're actually doing a big event this week. In fact, and that's the topic, is the pillars of IT for 2020. I might have done some research. Yeah, yeah. So I mean, in fact, I was at a local user group recently and I was asking IT professionals that very question. Where are you going to spend your budget in 2020? What are you going to re-architect? A lot of there's a lot of answers around security. That was the, I think probably the most popular one that I heard, automation. Some people were interested in that and improving the efficiency of their infrastructure. I think overall, no matter how they do it, hyperconvergence or something like that, just overall improving things make their life easier. For me, I've looked at the role of the CIO and if you look into 2020, I think we see a lot of legacy challenges. They're still not solved, but some new opportunities is probably a good word. Some of the legacy challenges are, what's the role of IT? That's the age old question. I think we saw the next phase of IT business alignment with digital transformation and now we're going to look for what's next, right? Because that phrase is now going out of style. But we're still looking for ways that we can do more with technology than we ever have. And as I look at some of the things that happened at the show this morning that were announced, I see a lot of opportunity for CIOs and for organizations as a whole to do more than they ever have before without having to bring a whole lot of complexity, a lot more complexity to the organization. But I also think we see some of the things that have to be addressed. Security is a board level issue and it's a top issue for the CIO. It's a make or break your career type issue at this point. And I think going into 2020, as we look at some of these technologies, it becomes even more important because it's going to all require a new focus on security. We have an opportunity around just to actually solve the data analytics problem at some point here in the near future that hasn't always been possible. And now we have the tools to do it and we have tools that can do it without having to hire a whole bunch of IT experts through some of the things like companies like Microsoft are bringing to market. You know, we'd love to get your viewpoint on just the future of work. If you talk about, you know, we were saying what is the role of IT? And we say in its best light, you know, IT helps drive innovation and actually can be a leader inside the business. But we know that the roles have been changing inside a company. Microsoft talks rather aspirationally about, you know, citizen developers and we're going to empower everyone to be their best out there.  I mean, I think that's exciting, especially for people who are new in IT or people who have the time to, you know, invest in learning development. I mean, they were talking about Power Apps, you know, in the keynote, I was excited. I wanted to try it for myself, looks fun and easy. But, you know, in reality, in the real world of IT organizations, things take time. I mean, I talked to a CIO at a large bank and he said, hey, I have 10 stand administrators and we're going to move to hyperconvergence when they die or retire, you know. So things take time. That's my take, Scott. Yeah, and for me, I think it's enabling new ways to work. I mean, if you look at actual tech media, we're 100% virtual. We don't have, people ask where we're headquartered. We have a P.O. box in North Charleston, South Carolina and the rest of us work in Microsoft Teams. And my, for me, one of the most exciting things I've looked at in the last year is Teams. I've absolutely adored the tool as you can attest. You know, I've heard a couple of people talking about, you know, people thought Teams was dying, Slack was killing it, but Teams is really good. What is it about it that drives your business? So we used to use Slack, okay? We use Skype and then we use Slack. And Slack was good for what it was. It's an instant messaging tool that makes sure that you can get in touch with people right away and you can share a file. What it lacks is context. Once something has scrolled off the screen, that's it. You don't ever look at it again. And what we get with Teams is an ability to provide context for the work we do. So we were working on one of our Grilla Guide books this week, collaboratively inside Teams. We had the document open in one window and we were chatting about it in a chat in Teams in the other window. But the document lived in the same channel that we were having the conversation. So we enabled a great degree of collaboration that we just couldn't get with Slack. That's not to say Slack's not a great tool. For what it is, it's a great tool. And I still use it for other Teams, which sounds weird. But I love the ability that we've had to bring additional tools into Teams that we didn't have before. When we bought, when we bought, we have deployed Teams. We got rid of Slack, we got rid of Smartsheet, and we're in the process of getting rid of Dropbox. And it wasn't because we wanted to save money. I mean, it's nice. But at the end of the day, it's about improving workflow, especially when you don't live in the same office. You don't get to talk to each other over the waterfall. So particularly for distributed virtual Teams, Microsoft Teams. It's a beautiful thing. And so, and also even with clients, now that Teams has guest capability, we have guest teams that we work on, work with clients in the same way we work internally. So it's become a central hub for just about everything we do. I mean, literally Teams is open on my laptop and on my phone 24 seven. It's an app that never closes. It's a powerful endorsement. It is. Scott, thank you so much for coming on theCUBE. David, thank you so much. Thank you. I'm Rebecca Knight for Stu Miniman. We will see you tomorrow for more of theCUBE's live coverage from Microsoft Ignite.


Good morning everybody. Can you hear me? Yes, okay. I would like to welcome Justin Mufori. He's going to talk to us about the importance of storytelling. Actually, Harry Potter got my attention. I think more of us are here, as he was talking about, but also about the YouTube and about the focus source. Please, a round of applause for Justin. Thank you. So, my name is Justin Mufori, and I want to do a quick introduction of who I am. So, one of the things that I consider myself as an open source aficionado, I do a few things at various open source communities. I'm also an IT student from Rochester, New York, where I'm involved with a user of Plenitusia Screw and a free and open source software initiative there. And I'm also a Fedora contributor, and some of the things that I do, I'm a Fedora Magazine Editor-in-Chief, a communications team, I'm a marketing team member, a ambassador, and there's a few other things I can go on and talk about, but what I really do in Fedora, take away all the titles, the kind of work that I'm doing is in mostly non-technical fields in a very technical project. And the best way I kind of describe that is I came into the open source community in a very unique way where I didn't really come in doing technical contributions, and I kind of went head first into the community side of Fedora. And I think that the best way I can describe kind of what I do is I'm kind of discovering and contributing to this never ending novel of what is Fedora, and what are the goals of Jethric that we're trying to do. I'll get to that. So was the top title just clickbaiting like what's the connection here? Is there magic in open source? Is that where it is? But it's not exactly so J.K. Rowling has a very unique capability of telling stories. She has a way where she can captivate people with her books where they're always ready for the next chapter, and they're always looking the page because they want to know what's next, what the next part of the story is. And it's a page so Rowling's line of work isn't just unique to literature. It's uncommon, but it's vital for a technical work, and I think especially for open source communities. But how exactly is storytelling a part of open source? So in a world of code and commits to software where does storytelling really fit in? And the objective here is that every piece of software that we work on is being a goal, or in the common phrase it's scratching an edge. When you sat down to either contribute to some kind of software or work on a project or start a project you had a need that you wanted to solve.  So your software is committed to solving a specific need or a specific set of needs. So the idea is that storytelling fits into open source because you have to communicate what kind of unique problems your software is trying to solve with both your users but also your contributor community. So why are stories important? You have two different audiences that you're communicating the story of your open source project. For users it's pretty straightforward. Your users want to know about what your software does, they want to know how it can solve their problems, and you as the project container or community need to help communicate that and persuade this potential set of users about why your software is the best solution or the best one to use for whatever problem you're trying to address. So that one is kind of a little bit intuitive but a contributor why is storytelling important for your contributor community? It's important because it's difficult to know multiple sides of a community without being in all these different places at the same time. That's definitely a little bit true for larger open source projects like Linux distributions. And the important thing is that you can try to communicate with everyone on the same page. So when you have these different teams or different groups working on different tasks at the end of the day they're all working towards the same end objective. They're all reaching here in the same project community working towards the same general goals. But is everyone on the same page about what's happening in these different parts of the community? The best way I'm going to describe it is you have two houses next to each other in a neighborhood. The neighborhood is your open source project and the neighborhood is your neighbors. A really great example I think of this that we've recently done in Fedora is we have the Fedora Loves Python campaign. For the users it's a very kind of an easy way to describe how we're telling a story because we're trying to target the Python community and show them why Fedora is great for developing with Python and why it targets their needs and why it's a great distribution for developing with Python. But for our contributors it's a really unique success story because when we started this the idea started in the marketing and community operations and the idea of how we wanted to proceed with this went forward and then we reached out to the Python team about what they thought would be something that we would want to highlight for promoting Python in Fedora. We're going to ask these questions and get them answered and then we're going to work on this idea more. It was a very constant communication. It was very active. And we were going back and forth with the Python community in Fedora was an active part of this. And then once you have the idea we went to the design team to work on things like a brochure and like the design by t-shirts and stickers. And even for that process we had Python developers and the marketing team that was very active and engaged with the entire process. So it wasn't just like the design team was doing their thing. The marketing team was doing their thing and it was a very active and engaging process of all the different groups. And the reason why that was successful was because communication for the entire process was very open and transparent. When we started the process in marketing we immediately reached out and tried to involve and engage the Python community about this entire campaign and trying to get their input on. It wasn't like we surprised them with like hey we're going to do this and want your input. This is an idea we want to work together on. We want to find the best solution so we can better promote what our project is doing well and how we can share that with our users. So in that way storytelling is very important for your users to know maybe why they want to use your software but also your contributors so they know what's happening in different parts of your community. So how do you tell this open source story in your own communities? The simple way I'm saying it is using the best practices and using certain tools can help better extract the story and improve visibility in various parts of your project community. And fair warning, if you're looking for some kind of like secret tool or underground method that's going to solve all the needs of your project to make your contributor community thrive and do better there's no secret. There's no big secret tool or method. Rather it's using the things you already have to get maximum potential. And just a set of ideas I have a few examples that are ordered from these frequent that you want to use to the most freedoms but it's not a measure of importance. So firstly, to read me a project overview depending on your project size is the front door and the first impression you make on potential users and contributors. And it's the first everything for anyone that comes into your project ever. They want to know about what your project is if it was a smaller project on k-pop they'll go to your read me and they'll try to see what the objective that you're trying to do or what is your software. And for contributors you're also giving them an idea about if there's someone who's like wow I really love this software and I want to try to do something to make it better because I have this idea you need to help provide them a way a stepping like a stepping stone to get to the place that you need to go to contribute to your project. So in regard for users you want to most clearly communicate what your project objective is and how to solve them. You want to make it clear why your project is the best solution for whatever you're doing. So for a smaller project you're reading, just make it clear what is your software, what are you trying to do what makes it effective for the purpose of your goals and also you want to include how to get involved. You have like these big tickets and other things which I'll get to in a minute about ideas for that. But you want to communicate those. And then for larger projects it's like a Wiki page that's an overview of your project like in Fedora we have an overview of the Fedora project and our Wiki that goes into things like what is Fedora, what is Fedora Linux and what is our community what are all the different parts of the Fedora community and what our governance model is like but also how to join the Fedora project which then links you to various other resources that we have in the project community. The key thing you need to remember is you have one shot so make the count and you need to prioritize the information you want to include and you also need to organize it. You don't want to overwhelm them with too much information because then they'll just close the page and you lost it. So you need to prioritize what's the most important things to include in your front door of your project and make sure you organize it in a way that makes sense. So another tool you can use is an announcement mailing list for depending on your project size but it's understandable to worry about sending too many emails to an announcement project list but the thing I also see sometimes that people are afraid to use it because we don't want to send too many emails to the project, to the people who are on the list which is understandable but you also have to keep in mind that these people have actively made the choice to subscribe to your announced mailing list and they want it to be included in communication about what's happening in your project community so it's important for you to if the decision is like well if you want to announce that we're to the email on this thing or that we have this new feature coming or some kind of team project news you shouldn't be afraid to use an announcement mailing list in the fear of sending too many emails because if someone does end up unsubscribing because they say like ah this is too much and I didn't want to read this then they probably weren't that engaged with your project in the first place but they're there and they're following and you're not posting that that's a missed opportunity for you to connect with people who are either active users that you could potentially interest to contribute to your community or just engage with people who might end up telling the story of your project in another place so there's various other platforms like opensource.com but you shouldn't be afraid to use the announced mailing list at all because or less recently because the people who are there want to know about your project so you need to keep them informed and keep them connected include a call to action if you're going to post there if it's something like a project news and you're looking for need a little help with something have a call to action so that way people who are reading who are kind of on the fringe of user and contributor have a way to engage with the project community and they know like, hey, here's a chance I could take a look at it all the next one in order for you to see is writing and blogging and this is something that I've done a fair amount in Fedora. I think for larger projects it's really key to centralize where your contributors are writing there their updates on projects or it's a larger community sometimes you use planets for people like a solid other blog post like in Fedora, we have a Fedora planet one who is a contributor can sync their blog up and then their blog post will be on the planet sometimes there's really awesome posts on there that describe so many amazing things that are happening in just one part of Fedora that you would never have realized unless you read their blog post sometimes this is a story about how someone learned to swim over the summer and it's not really relevant to the project community but the thing that we tried to do in Fedora around November 2015 was to be introduced to the Fedora community blog and this is the time to be the idea behind is if you want to know what's happening in the Fedora project community you can go to the community blog and you can see what's happening in Fedora today what's happening in Fedora this week and you can sort by categories for all the different sub-projects documentation, community operations, design, development the Fedora Council so on and so forth and the benefit of having that is that there's no need to try to navigate through this sea of contributor blogs what's really going on in your project community so people who are active in your project and in the community can go here and see what's going on in different parts of the community and there are people who are users who are just interested in your community they can engage with the project by going here and seeing like oh I was kind of interested in the design team I want to get involved with the design what's going on here for smaller projects so if you just have a single-gain repository you should consolidate and know where you're writing content for if a smaller project might have it and you're in the reading or the project overview about here's where we're writing posts about the project and you can follow here to figure out what's going on and so on and so forth but the key thing here is that it shouldn't become too much mature you want to go short and sweet instead of going long and then you're writing a thousand words and you're like why did I ever think this was a good idea so you need to and it actually is a story a lot better too for people who are actually reading your articles when they're shorter and more to the point and generally the importance of writing and blogging is you're trying to communicate what's happening in the project community at a larger more broad level that you might put in an announcement and you can write it more frequently because it's not like people are really active email or poeple about it so it's a really great way to kind of communicate some of these bigger ideas of what you're working towards and you want to do like a monthly update like here's where this milestone was we've gone through these issues we've got stuff here or we have these really cool things that are coming in the near future we want to promote this better in the next release of software or so on and so forth the idea is that writing and blogging is a really great way to give people a better insight to some of the development behind the project and better understand what's happening in your community for a larger project it makes sense to essentialize and have a single place to offer this kind of information for a smaller project just more clearly communicate where people can go for news or updates instead of your project community and lastly the last way to get down to social media so it's supposed to be short and sweet to the point if you've been doing something this week in your project like you work towards an issue and have a few new comments there you can fit in to 140 characters great, post something so people who are engaged with you on social media accounts to your project if you have one can follow you that way it doesn't have to be something that's like okay when you sit down and write a tweet it's a 140 character if you did something cool this week, put it in there so that way people can see that your project is active there's things happening in your project community you don't have to try to figure out how do I need to make these these really cool things that we're doing more visible just do these smaller things and people who are interested can go there and instead of looking like well I don't know if this project is really active anymore I don't know what they're really up to great, go to your social media and see if anyone's sweet or even for a very larger project they can even date but that's a really great way for people to see that your project is moving and these are happening and they can follow you on one of those platforms and it's a very great way for you to engage with again, either current contributors for a larger project that's happening in two different sides of the project but also for people who are particularly interested in using or contributing to your software so once you do all of these things how do you make efforts how do you make a connection all this work that I've been doing how do I know it's paying off how do we know it's actually having an impact so I want to give a specific example of what we have which is this really cool thing called bed message bed message is kind of it's an event bus that admits a notification of every kind of event that happens in our project the example is being every time you're to commit to attacking a repository every time a new coachee build comes every time a new bus comes a lot of folks on YouTube have a lot of translations and they'll play with runs take a comment ask a dory question that's all on you and it's a really cool way to kind of see what's happening in Fedora this exact second you're in a channel Fedora got fed that message which is just kind of like the spy rows of all these notifications all at once and then if you go there and you're in the channel you'll set it for five minutes and you'll wonder how is any of this supposed to help hundreds of lines coming, coming, coming how do I read or interpret this but the way that makes it really cool is when we more finely whittle down what we're looking at and we filter it into making connections certain things that we're doing in the project and we make that comparison with the data that we have with Fedora so a really cool example that we had for Fosum being relevant there was a really cool case study that an distributor put together about our impact about Fedora at Fosum so the idea was we have to move them our community stands every year and there's a bag that people can claim too and we were curious like so these people who are claiming the batch are we doing anything with Fedora or are we doing anything there what's our impact here are we doing anything that's worth highlighting and one thing that we looked at was who's saying hello to us for the first time who are people who already have a Fedora account and people who just signed up to the weekend or Fosum and this one you can see that we have for the most part are people who already have a Fedora account who are already active contributors to claiming the batch but in 2014 and 2016 we also had a fair number of people who were newcomers to the Fedora project find and engage that way and then so the question I don't think it's worth it for Fedora to come to Fosum it's not worth it for us to pay to travel here and to make that happen the end result of the one of the conclusions of the data was that one out of the 52 people who had attended Fosum 18 of 2014 18 of them had an increase in their long-term activity after Fosum and then they jumped up into a higher activity group in a six-month period of looked at before and after Fosum so 18 of those people started contributing more in a long-term view after Fosum and then it was three that actually did a decrease and FedMessage is a really amazing way for us to kind of better understand our project community to see what are we doing well whether it seems like trying to promote translation days when we write a blog post on the Fedora community blog about hey we're doing a translation spring and want people to help out we can try to fill during the FedMessage data we're seeing for translations in correspondence to the promotion and marketing or what we're doing to try to make this a bit more visible to a wider community so it really is great that we have this and they're saying the full blog post is a really awesome blog post and I really like checking it out because it goes as much cheaper than any other company so how do you show these results if you don't have something like FedMessage not everyone is so lucky to have something like FedMessage but there's still patterns that you can use to understand your success so depending on what kind of resources you have in your project community if you're trying to promote like a specific issue or you've gotten stuff out of something and you're trying to engage more contributors or a wider audience you can try to measure the commitments and issues and more requests that are coming into your repository over a certain time if you have an account registration system and you're trying to promote contributing to your project see if there's been an increase in the number of account registrations on your account system of your project for conference and event engagement have a positive example if there's an increase in the number of issues and more requests after if you have a presence at an event or a conference you can also if you have a localization of your project see if there's an increase in the number of translated streams or a new language just started appearing in your project for an automatic tool like Zanada and things like that as well but the point is that even if you don't have a lot of fancy tools you can still cut it down and it's very simple and it's really kind of universal in any open source project and if you look at it from a more simple way you can try to make these conclusions on your own regardless of what kind of resources or tools you have the way I think to look at it is there is a story in your project community one person saw a world of wizards and witches and magic and she shared that story and she inspired billions in your project you need to find your story and you need to share it any questions? please write your comments this is the last one from the three comments I mean the three comments can be made after the project and if you have thousands of comments they can just be about practicing or aerotiming do you believe that in different projects have different guidelines for how it would go over and that's a very good point so you have a project community and it has a lot of commitment and I added it to the document so it's really simple and it's probably going to be a good data point so maybe if you're doing more like actual destructuring and elaborating in your project and above taking it or in any project it's something you need to provide so it really is dependent on your own needs and what resources you have so a project that's been flying all the time has been a major activity because it wouldn't be a data point because it's like one verse might fit 100 lines and one verse might fit so in that case you'd better look at a different data point because it's not one of the major a significant point of activity that engaged in their set of accounting and work from then Thanks a lot I hope when we see you around somewhere in the event would you be the other part of the people?