Well, good morning everyone. We're going to give everybody a few more minutes to get on the line. You are tuned in to the Contract Packaging Association webinar on e-commerce Elevates Holistic Packaging Design. We'll be starting very shortly. Good morning, good afternoon everyone. Welcome to the Contract Packaging Association webinar on e-commerce Elevates Holistic Packaging Design presented by the Packaging School. A little bit about the CPA. Since 1992, the Association promotes the growth and welfare of members through its industry exposure and networking programs. The Contract Packaging Association serves the needs of the industry through continuing education, market knowledge, and customer relationships. CPA members are comprised of the nation's leading contract packages and manufacturers will perform all types of manufacturing and packaging functions. We are pleased today to have Sarah Dunn, the managing director of the Packaging School, a global online learning platform where knowledge seekers and experts connect to present the event. An exclusive licensee of the professional packaging, the professional packaging one developed at Clemson University, the packaging school, helps individuals and companies in the packaging industry perform their best through cutting-edge online resources. Sarah leads a team of technical subject matter experts, instructional designers, and multimedia creatives to develop engaging online content. Over her emerging career she has worked with multiple consumer brands on design, research, and testing of packaging. Her expertise lies in the thinking big picture developing scalable processes and cultivating strategic relationship. Sarah's passion about packaging is on a mission to help others harness its potential. Sarah, I turn the microphone in presentation over to you. Thank you so much Ron. Hey everybody, I'm really excited today to present on e-commerce one of the most exciting trends we see right now as product manufacturers and packages. So for many companies e-commerce is like the wild west of packaging. Gone are the days of perfectly palletized shipments of your products sent to the retailer where a flashy package is unveiled to wow the consumer. In this traditional retail shopping environment consumers are the ones who shop the aisles, pick the products, scan and pay, bag, and bring home the product. It's free labor. But in e-commerce there is consolidated picking, last-mile distribution, and as we all know a lot more corrugated. By some estimates these additional costs can eat up well over 50% of the system-wide profit pull on a typical $10 online purchase. It is this very reason that we as product manufacturers and packages have to completely reinvent the way we package our goods for the new online retail standard. In this webinar we're going to discuss the key trends emerging in e-commerce. You will walk away with five tips for packaging in the e-commerce landscape. So let's dive right in. Let's set the stage for why in the world anyone even cares about e-commerce. Besides it being my go-to for stacking up on makeup, ordering the latest fashion trends, or replenishing my dog Murray's favorite food, there are statistics that support the insane growth of consumers turning to the screen for shopping. In the U.S. e-commerce continues to grow at a dramatic pace putting pressure on traditional retail. In 2015 this channel grew 14.6% while total retail sales overall grew by only 1.5% according to the U.S. Department of Commerce. Even beyond these dramatic headline numbers something interesting is happening. Sales of consumer packaged goods long confined to traditional retail channels are exploding online with growth rates in many cases and excess of 50% year over year. While online sales only account for 3% of the $795 billion consumer packaged goods market currently, a projected four-year calculated annual growth rate of 18% means that nearly half the growth the industry will experience through 2020 will come through digital. In 2015 the sale of the following CPG categories grew well over 50%. As you can see beauty primer, baby diapers, mouthwash, bottled water, protein powder, adult nutrition, deodorant, health bars, toothpaste and detergent led the charge and converting consumers from purchasing in the store to purchasing online. Personally I wasn't surprised by these numbers because I have bought every single one of these items online. Well except for baby diapers and baby wipes because hey I just got married. But this leads me to a generational discussion. The optimism in e-commerce is largely attributable to a generational shift in the primary shoppers. Millennials, those born between 1979 and 1995 have surpassed baby boomers as the largest generation. We the millennials are digital natives and we're at a time in our lives where we're moving into our own homes and starting our own families, which means that in the next few years we will be spending far more on groceries and much of the spending is destined to take place online. Why? For convenience of course. In fact 41% of shoppers have already tried online grocery shopping. Online grocery shopping is becoming more and more popular. There are a few different delivery models for online shopping. So let's explore those. There's no one size fits all model for selling consumer packaged goods online. But there are a few e-commerce models which are pretty well defined. Emerging startups and industry giants are investing serious cash and developing tremendous innovation in the e-commerce retail space. The distribution requirements vary for each model that you see on the screen with especially different demands on the primary packaging. The delivered basket model is the most common type of grocery e-commerce. And as you might guess the delivered basket model also puts the most demand on the primary packaging. In the delivered basket model shoppers pick and choose their items as they might when pervading the grocery store in person. Products of varying size, weight, and temperature requirements must find their way across country to the end consumer in one piece. Think about that for a moment. How might you go about packaging cheese, toothpaste, and pet food all together for the same consumer? Well in this webinar we won't go too far into how all of those items get packaged together efficiently and we'll talk about the relationship to the end consumer. But we are going to discuss specific product categories and how we might go about optimizing the primary package to protect the product and get it effectively into the home of the consumer. So let's take a look at some of the CPG product categories and their potential for e-commerce. Not every product or category is in the same position. Fortunately there are certain categories which are already a great option for e-commerce. Those product categories, many of which you see highlighted in dark teal in the bottom right of the chart, are a natural fit for e-commerce. They work economically and do not have temperature or preservation requirements that demand a cold chain. Their primary packaging also does not really require innovation. These product categories such as diapers, razors, seasonings, and pet treats are fortunate to already be optimized for the e-commerce landscape. These categories are low-hanging fruit for e-commerce exploitation. Looking just above to the product categories highlighted in light blue, we see items which require new packaging formats to prove successful in the last mile of distribution for e-commerce. And on our left, highlighted in the purple, we see product categories which require refrigeration to survive. Cold chain appropriate packaging requires significant investment and is better suited for those product categories whose sales price makes the cut. For example, cold chain packaging is dominated by the pharmaceutical industry. And until we see these materials and logistics services come down in price, if we ever do, it will be tough to work these product categories into a model with a delivered basket model that makes sense for e-commerce. These items are instead better suited for the click and collect or fresh delivery models of e-commerce. Of course, there are a number of product categories outside of grocery that are ripe for purchase online by consumers. I simply hope that the data presented here set the stage for the immense potential for the future of online shopping, especially for those products which are repeat purchases and as many would believe, essential to survival in our modern society. With all of this opportunity, of course, comes a good many challenges. So for the remainder of this webinar, I will provide you with five tips to assist your e-commerce packaging endeavors. Let's dive right in. Tip number one, start with the end in mind. This is probably our all-time favorite motto at the packaging school that we embrace in everything we do. In retail packaging, what is your end goal? Well, it's probably to stand out on the shelf, grab the eye of the consumer and get your product in their cart for purchase and consumption. But in e-commerce packaging, now what's our goal? With the website doing most of the work for sales, what is the product's primary purpose? Well, it's back to the basics. The focus on e-commerce packaging is back to the fundamental function of packaging, which is to, I'm sure you guessed it, protect the product. This function of packaging for product protection was engineered in an entirely different way for retail. Packaging engineers for retail goods typically design their products to travel efficiently to market in cases, you know, 6, 12 or 24 counts of products that were perfectly aligned for stackability and endurance to retail. In the e-commerce world, consumers are typically purchasing one item of a kind, also referred to as an each. This each is the primary item being transported in e-commerce and its own its own, much earlier in the distribution process. Let's just consider for a moment the traditional brick-and-mortar supply chain in comparison to the new e-commerce distribution chain. In traditional retail, also known as brick-and-mortar, a product is manufactured, then packaged and shipped in palletized form to the distribution center. From the distribution center, also known as the DC, the packaged products are shipped via case to the retail store. And at retail, the products are shelf-sacked for the consumer to purchase them. Take them home and, yes, consume them. It seems like a lot of hands and you might be thinking, yeah, that's why e-commerce is awesome. It's direct to consumer. Well, not exactly. In e-commerce, products must pass through many, many more hands as evidence on the image on screen. In fact, the distribution chain of e-commerce can have almost three times as many touchpoints as traditional retail. That's a whole lot of opportunity for product damage along the way. So how have brands and e-commerce retailers been combating this potential for damage mainly to date? Well, of course, by adding more tonnage material, right? That solves everything. No, wrong, wrong, wrong. Just look at these examples posted by outraged consumers. Millennials especially are not afraid to post pictures of packaging like the one shown here. Or, better yet, dedicate an entire Buzzfeed article to the atrocity. The days of throwing an added tonnage, also known as packing material, and slapping a shipping label on the package are over. Companies must do a better job of evaluating the distribution environment and engineering packaging that meets those needs. It's time we redesigned. But where do we begin? Two key variables that you must evaluate are product package integrity and package shipping cost. Fortunately, for both of these variables, there are set formulas that you can follow and experiment with to get to your ideal end result. One of the best ways to navigate the challenges of product integrity is to test packaging for the distribution environment. The International Safe Transit Association, often referred to as ISTA or ISTA, is the leading industry developer of testing protocols and design standards that define how packages should perform to ensure protection of their contents during the ever-changing risks of the global distribution environment. We'll identify two test protocols especially relevant for e-commerce packaging. On the other hand, the cost to ship your product must be taken into consideration when engineering packaging. The cost of shipping and handling is driven by the weight and volume of the product package combination. For example, pet food is an expensive item to ship, but not always an expensive item to purchase. To the manufacturer, a big issue is this added cost to ship those items. So we'll learn how shipping costs are calculated for parcel packages. First, let's look at distribution testing. ISTA 3A is a general simulation performance test for package products that weigh less than 150 pounds. Essentially, this is the test for e-commerce shipments which consist of multiple products, the delivered basket model which we discussed. It is critical that manufacturers interested in e-commerce understand and leverage the ISTA 3A standard as a map and a guide to design primary packaging that will survive that last mile of distribution. So if you're interested in learning more about distribution testing and what the test protocol involves, things such as atmospheric preconditioning, random vibration, shock testing, and seeing live video of all these happening, the packaging school has a distribution packaging online course that details all of these things in a certified ISTA lab. There's even an ISTA test designed uniquely for Amazon package products. We're talking specifically Amazon package products designed for the ship and own container category, SIOC, which you may have heard buzzing around the industry. We'll learn more about this soon. So this testing protocol was developed by combining data from previous studies of transportation environments, relevant testing protocols, Amazon fulfillment center, environment visual observations, and repeated customer feedback. This test is for package products shipped by vendors to Amazon.com fulfillment centers and then delivered to final customer destinations via parcel or less than truckload, LTL, outbound shipment methods. It challenges the capability of both package and product to withstand transport hazards normally encountered during handling and transportation. Amazon.com vendors with items intended to utilize the SIOC designation are encouraged to use this test to understand the protective performance of their packaging. There are also unique tests for FedEx, Sam's Club, and another of other environments. I highly encourage you to check out the ISTA website for more information or contact me because we do have courses that instruct on these different distribution test protocols as well and certified labs that you can utilize services from. So next we'll talk about shipping cost. A big challenge for those involved in e-commerce is shipping cost. Shipping costs were historically calculated on the basis of gross weight and kilograms or pounds. But by charging only by weight, lightweight, low density packages became unprofitable for freight carriers due to the amount of space that they take up in the truck, aircraft, or ship. Today freight carriers utilize the greater of the actual weight or dimensional weight to calculate shipping charges. So what is dimensional weight? Well, it's often referred to as dim weight and it's calculated as a volumetric weight for pricing by length times width times height divided by the dimensional factor. Now this dimensional factor which you see represented on the slide as DIM it varies from carrier to carrier and it can be updated at any time. Recently there was a lot in the news because a specific carrier changed that amount and it affected a lot of shipping cost. So I highly encourage you to check out websites such as shippingeasy.com that enable you to calculate your dim weight for different carriers simultaneously and all you need is the length, the width, and the height of your package that's carrying that product. So what dim weight tells us is that packages with unused volume space will eat into a company's profit margins. Unless your package is optimized to use all available space in a delivery truck, you're paying to ship air. This is a huge area of opportunity where companies can take the initiative and begin designing packaging specifically for e-commerce, which has been coined as right sizing your packaging. You can avoid dimensional weight charges by using smaller boxes, compressing your goods, and reducing the use of packing materials as long as you've used an ISGA test to make sure the product still stays safe. Learning all of this about how shipping costs are calculated means you have to re-think your packaging. You may have already predicted tip number two, which is to rethink primary packaging and I want to stress the word rethink because a lot of times the word innovation or innovate is I would say overused in our industry. Not always do we have to completely invent something new. There might already be a package so I simply want to challenge each and every one of you to rethink the way that we have been packaging goods in their primary format. We'll go through some examples of why this is essential and some solutions that perhaps you can incorporate for your own products and packaging. Outside of not being designed to optimize space for shipping in each is many conventional packaging formats designed for traditional retail fail to survive in the e-commerce distribution chain. Here are some of the common failure points. Threaded caps come loose and leak liquids due to vibration. Caps may crack and shatter. Cans, you guessed it, they didn't. Glass shatters, triggers and sprayer nozzles can compress and force out the liquid. Nobody wants leakage. Pumps can break. There can be holes caused by vibration which result in a loss of the vacuum or leakage. Paper can get punctured and again it's your product. Plastic sorter ring holders can stretch, fail and cause cans to come loose and jars might lose their seals and allow air to spoil the product. That's a lot of potential for product damage. It's not good for the manufacturer nor the consumer. To better understand the performance of typical CPG packaging in the e-commerce supply chain, a leading packaging provider BMIS conducted comprehensive tests on common consumer packaged goods in line with the industry standard ISTA 3A methodology. The results present a major challenge. Of the 170 products tested across 34 product categories, only 53 items survived testing. That's a failure rate of nearly 70%. Those are far too high of stakes and as you can see on the screen the results of the different categories and how they performed. So, there's high risk in goods like cereal, shampoo, detergent, chips, wipes, condiments dressing, soda, other household cleaners, but there was some good news. There are categories that present a low risk when shipping to consumers. You know, soups in hard plastic containers seem to fare better than their metal counterparts. Soups in pouches baby food in pouches. You'll see a common pouch reoccurring theme. Paper towels, toilet paper and even plastic pet food bags. As companies pivot towards e-commerce, decision makers must keep an open mind to change. What once would have never been considered for a retail shelf now might have a better chance of surviving that distribution environment and there are other ways to make up for the consumer experience. For example, rigid or glass formats that may work well for store shelves could be prone to damage when shipped cross-country to a consumer's home. Laundry detergent and large rigid hard plastic jugs can suffer from a damaged spout, deplete the detergent and ruin the entire shipment in the process. Many forward-looking CPGs are exploring alternatives to rigid packaging. For example, flexible pouches that are easier to ship. They're lighter and weight so they offer lower total package costs and they really optimize that product to package ratio. You can see some examples of ways to rethink primary packaging on the screen. Examples for baby food, soup, pet food and detergent. Actual redesigns that were prototyped and tested and then passed the ISTA3A standard. So let's take this even further to think if what if the primary package was the shipping container? This leads me right into tip number 3 which is to eliminate excessive packaging.  If you've been to a packaging conference in the last year, I can guarantee that sustainability came up more than once. So of course we were going to cover it in today's webinar on e-commerce because we have more of an opportunity to do something about it than ever. We have that opportunity to reinvent our packaging for this new purchasing model and with that sustainability should really take priority. Just take a look at these poor examples of e-commerce packaging. The photo on the left was a shipment of three pairs of socks. Socks people. Were that many air pillows really necessary to protect a pair of cloth socks? I don't think so. And the middle and right hand photos are products whose corrugated containers were clearly oversized. The box of the cards against humanity game is and is a crime against humanity. Fortunately e-commerce has the unique potential to reduce waste in the environment by eliminating excessive packaging. Because product not packaging is displayed to customers at purchase. Product reviews and star ratings guide customers more so than the flashy package on the retail shelf. No visual size comparison or perception goes on across products. The prevention packaging features aren't really required anymore. Socks, silver, sexy packaging aren't required to showcase that product. So let's look at some ways that we can embrace sustainability while packaging for e-commerce. Fortunately, industry leader Amazon has set standards that enhance the sustainability and efficiency of shipping containers for vendors shipping through Amazon. Amazon has taken a three-tiered approach in creating a packaging certification pyramid. At the top, there's frustration free packaging also referred to as FFP, which is the gold standard of Amazon's packaging certification program. FFP certified packaging is capable of shipping in its own container and minimized, fully recyclable and easy to open packaging. This ensures the most optimal experience for consumers. Next, there's ships in own container or SIOC as I mentioned earlier. This is Amazon's second tier of certification and it minimizes waste through ensuring that packaging is designed to ship without the need for an Amazon overbox. Some products may require additional protection using non-recyclable packaging materials such as foams to ensure minimal damage during shipment. Lastly, there's prep-free packaging, PFP. This is Amazon's third tier of certification. PFP packaging is designed for items that are not capable of shipping in their own container. For example, liquid products that are not six-sided, these items require an Amazon-applied overbox. What differentiates certified prep-free packaging from the rest is that Amazon is not required to apply additional packaging to prevent damage like additional dunnage. And then of course there is the not-certified packaging which an Amazon overbox must be applied to. And Amazon realized that there was a lot of excess waste coming from this. Not only that, the experience of opening the package and trying to unpack what was once intended for retail didn't fit this new consumer model of shopping online and then opening up your goods in the home. So when Amazon implemented this, they realized that they were changing the industry and they've produced some pretty fantastic results. So I'll show you just a few examples of that here. So this is a Norelco one-blade case study. What was once put out for standard retail was originally shipped in an Amazon overbox. You can see that packaging on the left-hand side of the image here. There's lots of airbags. There's too much plastic. There's a lot of excess that made sense for retail again. You've got to sell the consumer. But when it came to already having sold the consumer via the landing page online, was all that packaging really necessary? No. So the package was redesigned for the Norelco one-blade for frustration-free packaging certification. And look at the results. What was once 13 packaging components was taken down to nine. What was once a volume of 709 is now down to 144. That's an 80% change. And what was once a lot of air being shipped has now been reduced significantly. So here we have the Philips Hue case study and for this packaging, standard retail on the left-hand side you'll see that there actually wasn't a change in packaging components. There are still six. However, package volume was significantly reduced by 74%. And lastly, the air shipped 81% less. They saved a lot of packaging. So let's look at the results. What impacts has Amazon made by implementing their packaging certification tiers? Well, over 1.1 million products have been certified, which saved over 164 million overboxes, resulting in more than 10 trees being saved. That's pretty fantastic. Well, so far we've been highly focused on package engineering for product safety and sustainable and efficient delivery. But what about the consumer? The person that we're all in it for, of course we need someone to buy the goods that we're manufacturing. So let's talk about e-commerce in light of the consumer. This brings me to tip number four, delight the consumer. Usually half the battle in a retail store is getting the consumer to even notice you and the packaging does that job for you. But this isn't the case anymore. With purchasing online, your package is guaranteed to be seen. So it's more about creating an impactful experience that lives up to the anticipation which has been building in the mind of your consumer since they hit the buy button. The widespread adoption of social media has influenced brands to make their packaging shareable. A quick search of the hashtag unboxing will reveal over a half million posts. And the number of videos on YouTube with unboxing simply in their title have increased by 871% since 2010. That's a lot of unboxing videos. And it makes sense that brands would do this because it's free advertising. So you really want to be able to hone in on the unboxing experience and we'll look at some ways that you can do that. But first, before we dive into a few cool examples of consumer delight in e-commerce packaging, let me talk to you about an example of what not to do. So I registered for this flatware set during my wedding and I did a completely online registry which all of my friends loved and most of my family loved because they were able to conveniently purchase and send a gift to me with a personalized congratulations message and did very little work themselves. So it came as no surprise that this flatware set would come in the mail to me. But how it came in the mail to me was a completely different story. So this is the box that arrived in the mail. First of all, I had no idea that it was going to be my very nice flatware set but when I opened it up, I still was unsure because there was so much bubble wrap encompassing the silverware.  It makes sense for right sizing, yes, but for the experience, not so much. I'm sure that the person who purchased my husband and I this gift would not have appreciated the presentation format which it arrived. Not to mention that every single one of these were protected in their own plastic bag. So yay, no scratches but unfortunate for the amount of time it took to actually unbox all of this flatware and get it into our drawer. So let's talk about what you should do on the converse of this. Really let your brand personality show. Personalized notes which can be executed at scale thanks to digital printing. Custom designs on the insides of the box. Colorful, done-age, colorful printing different patterns and more can all contribute to a memorable unboxing experience. And companies hope this will result in repeat customers. Some videos of unboxing receive over a million views so it's easy to see the advertising value of a really great unboxing experience. And it's not just what's inside the box that counts. It's also the exterior. Perhaps you have seen Amazon boxes which double as billboards like the one of the Minions shown here. The box is pointed to a special Amazon URL which sold all things Minion hats, socks, games, you name it, they made it and they sold it. So this example further proves that packaging can be the physical touch point which connects consumers back to the digital world. Same thing for Zappos. This is another example that I received myself. You can actually measure your children's feet and then by all means of course next time please buy shoes for your children on Zappos too. I thought that that was a clever approach to making functional, created packaging that really drove purchase intent. So I'd like to note that the benefits of exterior box printing must be weighed into consideration with the cost of pilferage or the boxes getting stolen or broken into. That's definitely something that you want to consider. So last but not least, tip number 5 which is to optimize packaging for the screen, not the store. By this I mean how will your product packaging be represented in the digital landscape and how can it be utilized to encourage more purchase intent. The old roles HCPG company owns the most shelf space at retail and has the bigger package billboard wins. Those days are over. As we just learned that same air for a taller package and more billboard space works completely against your bottom line when it comes to e-commerce. The roles are flipped. The rules in e-commerce packaging really don't even exist yet for how they should be viewed on a screen but there are some pretty innovative companies who are researching this very area right now. So let's talk about that. One strong hypothesis is that online shopping for groceries is being held back by the design of the shopping interface. The pervasive electronic catalog which was of course popularized by Amazon and now replicated by most e-retailers, it was developed for purchasing books. We all know that's how Jeff Bezos got started and so not much about it has really been innovated. It relies heavily on rational information intensive factors such as consumer reviews, ratings, algorithm driven recommendations. But this approach isn't optimal for grocery and consumer packaged goods purchases which to date are largely habitual and made for auto pilot in a store. They're really driven by the visibility and recognition of familiar products, the ones you grew up with, the ones that you know your wife wants you to buy when you get to the store in the yellow box. In e-commerce the small thumbnail visuals make it difficult to instantly recognize and read packaging. Therefore it's simply not as easy to quickly identify, select and compare these products online as it is when you're in the physical store at the point of purchase. That new shopping experience appears to be a barrier for e-commerce adoption for many consumer packaged goods items. And it may lead more people towards list shopping and automated replenishment and discourage the spontaneous purchasing that we as product manufacturers really love. Therefore e-retailers and grocery manufacturers have a shared interest in developing new interfaces for shopping that can really bridge that gap between shopping in the store and shopping online. Research companies are utilizing eye tracking and other innovative technologies to study how product package presentation on the e-commerce website correlates with purchase intent. I highly encourage you to stay tuned on this front. But as you will see on this screen there are a few key takeaways that we do know which is when using a desktop shoppers focus almost entirely on the top third of the page. Are we surprised? I think that most of us click the first link we see on Google. It rains true for the e-commerce shopping environment as well. You want your products to be as high up as you can get. There is a new rule coined the five scroll rule by Terry Goldstein and she says that you're not going to get past five scrolls. That's even more true on mobile devices. But I would love to hear any insights you have here and I'll certainly be sharing more insights that we uncover as we continue to research this emerging front of optimization for e-commerce packaging. So in conclusion, I'll just review the key takeaways for optimizing your e-commerce packaging and hopefully as you've noticed approaching e-commerce packaging design from a truly holistic perspective which begins first and foremost with starting with the end in mind. Then rethinking primary packaging in the process hopefully eliminating excessive packaging, delighting the consumer and making sure to optimize packaging for the screen and not the store. So that's about all I have for today in an effort to ensure that everyone is up to date and well educated on the innovations, materials and processes happening in the industry. The contract packaging association is a fantastic resource for this. Highly encourage you to join if you're not a member already and also we are very fortunate to be a partner with CPA. The packaging school is a provider of online education and training for companies and individuals in the industry. We have a great partnership with CPA so I highly encourage you to check out more information on the website and also please do contact me for more information. Link in with me. I'm sharing updates every single day about what's happening in the packaging space especially following very closely e-commerce packaging, one of my very favorite topics to discuss as you've learned today. You can contact me at Sarah at PackagingSchool.com or give me a call at<PHONE_NUMBER> and with this I am going to turn it over for questions, comments. I have not looked at the chat since we've been on so I'm going to do that right now. Look forward to hearing from you. Thank you. Thank you Sarah. Appreciate it and those of you who are looking to ask questions there is a question forum please put your questions in there. We'll try to get them answered. Sarah we do have a few questions to go with so should we expect higher costs to achieve online packaging success? You know you showed some examples of customized boxing and things like that. That typically is higher costs. Should we expect higher costs to be successful in the online marketplace? There's two sides to that question so you can see higher costs definitely. Some of those examples of really fantastically designed packaging with bright colors and personalization are going to cost you more. That's a given but you don't have to invest in all of that to optimize your packaging for e-commerce. Going back to tip number one which is to really optimize for the distribution environment and right sizing your packaging by using some of those test methods. That's a way that you can be successful in e-commerce because brands are looking for any sort of help that they can get in saving money and shipping costs and getting on the good side with Amazon and right sizing packaging using those formulas is the best way to do that. So that's step one and then if you want to get into really designing and personalizing packaging, yes it may cost more for the initial investment but what you've got away is how much is that going to increase your sales? So I definitely recommend doing testing on all of those levels. Did that answer your question? I think that answers the question. A couple other ones here. Are there other certification programs with other online retailers or is it only Amazon that has a certification program? That is a great question. I'm not going to say that there aren't because I haven't looked into it in depth. There may be. I know that Amazon is the giant right now so they are most prominent in creating packaging standards and certifications partnering with organizations like ISTA but other providers or packaging providers might have their own unique certifications but I would look to what I presented today as kind of the entities that are setting the standard that anyone to come will follow. Another question we've got is do we give up the wow factor in packaging to survive the e-commerce marketplace? I love this question and it goes back to the first question I answered and some of the personal experiences shared like the example of the flatware you saw, I say no as a consumer please no. I think that we still have the right to be delighted by packaging even though we're not buying it in the store. We shouldn't have to completely sacrifice that experience and it doesn't have to be through extremely expensive methods of personalizing packaging. Even a simple insert of a piece of paper representing the brand with a fun message can accomplish a smile on your customers face. So as a consumer please don't sacrifice great design and as someone who loves great packaging I say that as well but also as someone who runs a business I understand that it's an equation for the bottom line so always evaluate your design and your innovation and trends that you're following in light of how it's going to affect what you charge your consumer and how much profit you're able to make as a company. How probable or possible is the no package package? Hmm no package package. I'd love to see examples of this if you have some. I mean I've seen like edible packaging or you know bio materials that are to dissolve with the product but the closest in e-commerce I have seen is the Amazon Frustration Free Packaging which houses the product in that shipping container. So I think that that would be probable since Amazon is striving to do it and with a number of products have accomplished it but as we all know packaging is essential to the integrity of a product not only to get it to its end destination but to comply with laws and regulations and communicate to consumers what's inside. So I don't know that there will ever be a time in our lives that packaging is not existent if that answers your question. I think that that probably does. They may have been talking about the secondary packaging too. There seems to be a lot of packaging and online. How does that fit sustainability goals and you know are the sustainability goals Amazon's or the brands they're trying to sell? It's a partnership. Sustainability is key in any packaging initiative especially for major consumer packaged goods companies who have that well tied into incentives and shareholder reports. So I would say that Amazon is working very closely with consumer packaged goods companies to make sure that the packaging initiatives they create are in line with the sustainability goals they've already set. But Amazon also realizes their responsibility as really the creator of this category essentially and someone who handles so many products that they have to take it upon themselves to really take that next step forward in prioritizing sustainability and setting these goals for how much material we can save through less packaging through more lightweight packaging and working with brands to right size packaging. So overall I'd say it's a partnership and something that more packaging providers and even smaller manufacturers should get into the conversation with. So I would love to hear from you and hope to really cross collaborate on any of these sustainable packaging initiatives. Okay another one here. It appears we have to go the route of pouch packaging to be successful. Is that true? I knew this question would come up. This is flexible packaging. We do see an overwhelming trend of products switching to this package format of the pouch to be optimized for e-commerce. I don't know that you have to to be successful. I would say that in a lot of product categories as you saw in my presentation it does increase your chance of success for reducing the size of that package bringing down your weight of what ultimately someone is going to be charged to ship that product to the consumer in. That's really where flexible packaging has a huge benefit as well as many of you probably know shipping flat to the point of packaging those goods themselves. So there are a lot of benefits to pouches but there are also a lot of benefits to other package formats. I still see great usage for of course paper. Corrigated containers are what run our shipping environment and paperboard cartons as well still work for a lot of product categories out there. I'm even saying this from a consumer perspective of goods that I have received in the mail and thought were a good experience and felt right sized for the shipper. But we can't overlook glass and metal and plastic. They all have their place too. It's with material innovations that we're increasing the strength and lessening the weight of these where we'll be able to continue to use them as primary packaging for e-commerce. Okay. All right. Well Sarah we're slowly getting to the end of our time. I want to appreciate everybody's attendance today. The broadcast will be posted on the CPA website at contractpackaging.org. So please if you have somebody who has missed it please spread the word. We'd love to have them come back and listen to it. Sarah thank you for your time and appreciate it and that will end our webinar for today. Thank you all for attending. Thank you so much Ron and all of the attendees today. Contact Packaging Association. The packaging school was proud to participate. Thank you Sarah. Take care now. Bye bye.


Dillow was poppin We are on twitch. We are not live But you can leave a like comment subscribe turning a post notification bells. Let's continue to grow the family from Chicago to the UK Don't forget if we do go live and you miss it and you want to catch up on a previously recorded live Or you want to be ready for the next live? Just go to twitch.com You feel me and type in the socials they right here at the bottom of the screen man Y'all will see them more later throughout the video, but yeah, this is a warning. I'm I just put it just in case man Anyway, this is window. Shout out window man taking us where we can't go because we're not there yet But inside England's most deprived town the truth window man Hey, how about me cuz I might be out there, bro I will do one of these with you just just to like go Like we can do a London one We go to the hood in the London one and really say some see some I don't know we could do whatever you got in mind like and I'm able to slide with you. I'm with it This is inside English most deprived town the truth this is Where's this again Jwick?  It looks depressing. This never this looks very depressing Six seaside and look at it in all its glory here. What a sight to behold But more importantly, I could imagine other than this decent like The two days of summer y'all got out there No mission to show the real Britain would be complete without a visit to the notoriously deprived Jwick, which is just a mile or so down the coast from Clacton Now Jwick's had a lot of bad press over years a lot of documentaries and videos Showing it as the most deprived place in England But my my backpacker Ben came and made a video here recently and he said Wendell The people are amazing. They're really warm and Friendly and pleased to talk to you So I thought I'd come down and show what Jwick really is like in 2024. First of all, let's have a wander around Clacton Let's see what the locals are like here Let's see what they think of Jwick just down the road and then we'll venture down to Jwick and Meet the locals there too Jwick, let's find out the truth. Let's go So what's life like in Clacton these days? At the winter, it's very quiet Obviously, some time you get all the visitors come down and everything else pretty safe place to live Blimey, that's a question to ask, isn't it? Yeah We have had a large number of staggings I'll do That is bad because that does bring the old area down That's the sort of thing that would bring down Clacton As I said in the summertime, it's busty. And what about Jwick? So after I film Clacton, I'm gonna go to Jwick Jwick is a different matter. Yeah In what way? Jwick has got a bad rep, but I'm not being funny. It's a community and I know people in Jwick And there's such lovely people She seems like such a like great woman Like a warm, spirited Like let me cook you something type of situation Like everything else, you'll always get a couple of bad apples in a barrel But with the people that I know from Jwick But I'll go and do anything for anybody. Yeah, they look out for one another It's just unfortunate the situation that they've got to live in You know, because originally them huts wasn't for homes Them huts was just for holiday homes They were built in the 20s for holiday homes and then the war That's it East London has moved over, yeah Yeah, and they've started renting them out Not fit for permanent habitation No, they're not, because they're just wooden shacks I live with one of them In Jwick, do you?  What are your first impressions, first day? That's what I mean, it's lovely, lovely, not mean It's not really really wrong, not mean It's like arcades and everything That's bad He was talking fast in the morning Life-liking clatter This has to stop some downs, I mean it's It can be a pleasant place to live depending on where you, what region you're in So it's like, yeah, it can be rather hectic I mean the town centre, I've heard, gets a lot of trouble I haven't really experienced too much of it myself But, you know, you get it from time to time Are you dressed up like this for a reason or is this what you're dressed in every day? No, no, it's just a winter seasonal thing That's just the drip, huh? Well, got that, someone, hey Fantastic Yeah, thank you very much After this I'm heading to Jaywick What's Jaywick like?  It's got a reputation of being incredibly poor?  Fine, thank you Yeah Do you want someone to play football with you? Oh, I'm fine, thank you Okay, mate You said absolutely not Good guy, Wendell, though You tried Everybody don't want friends, though I get it I probably would have said no to it I was outside trying to clear my mind For some reason, I thought this video was 40 minutes It's only 23 minutes, okay So, Clackton might be a bit grim But I can So It literally looks like the best part of the video We've just seen that arcade Clackton might be a bit grim But I can say that it's got a hell of a peer You've got all the amusements inside that I just filmed And all this outside I know it's winter and it's dead But this must be absolutely heathen in summer It definitely beats painting, peer This is like above average This is one of the nicer peers that I've seen from out there This classic British seaside peer that I've visited On this journey I was in Painton most recently And that's nothing like this This must be cranking in summer I'd tell you what The investment that we've put into this green leaf But yeah, it attracts people Is this what you think of When you think of a great British seaside Look at this water Not exactly crystal clear It's a bit like chocolate milk I would not want to go for a swim in that A new report has just come out Highlighting something that we already know Millions of people in the UK are struggling financially People aren't choosing to live paycheck to paycheck The reality is that it's been over 20 years And six different prime ministers And the financial crisis in this country Is only getting worse on the government's watch Which is why I choose to take some control back By staying informed about what is really going on In today's politics And to do that, I'll use today's sponsor Ground News Salute to you I didn't know what was going on Salute for the sponsorship though I don't get hit up by sponsors I do but it doesn't really fit into my channel What they be asking me to do Like I gotta believe in it Like I gotta actually like I don't want to be looking at a sponsorship Y'all be like, that's cap Bro, don't use that You know what I'm saying? But salute though Rather than less than informed About what's going on In the political climate of the world I mean not the world but maybe the USA for sure He saw us And all, you can get Less than one As I wander up from Clacton So as I wander up from Clacton By the pier there All the way up the coast About two miles to Jaywick I thought I'd fill you in a little bit of history About Jaywick itself Built in between This is nice to graffiti Initially as a development For holiday chalets For working class people Mainly from the east of London Dwellings in Jaywick were never meant to be Habited full time They weren't meant to be lived in year round In the Second World War Property where people lived in east London Was destroyed through bombings They relocated to their holiday chalets In Jaywick And they lived their year round And then over the years Basically they've just become more and more Prepared and unfit for habitation And these days There's very little employment in the area And there's obviously, as many people know A lot of poverty And a lot of struggle in Jaywick How far is it up there to Jaywick? I would turn around and say about A mile, mile and a quarter Okay, yeah What's life like in Clacton?  There's so much trash everywhere In England's most deprived place Kevin, nice to meet you mate How are you? Good to meet you Kevin here runs the Sunspot Cafe Which is a brand new development Just on the sea front at Jaywick My dad was in the army over I've actually travelled around the world But I came back to live here when I was 22 And I lived here for 28 years Fourth generation, great-grandparents Moved here after the war I've seen the place change And develop over many, many years And yeah, this is a real positive A positive building A positive thing for the community It was a holiday destination It was places that you came in the summer It was a place where you could actually Buy a cheap bit of land Build your own little bungalow if you like And a holiday here through the summer And in the winter it was closed Simple as that People started living here all year round Why wouldn't you? The beaches are fantastic, they're beautiful So Jaywick's had a bit of a bad rep It's fair to say over years From documentaries and videos What's life like? This is not the first time I've watched a Jaywick thing I don't believe And I've heard it was terrible I've seen that it had a fair share of Wow moments But I feel like to open up a cafe Is kind of a bit of a risky move Is it not? Because you've got to open up something So appealing to the locals That they have no choice but to frequent it Throughout the year, even in the slow season That's what you've got to do Or it's got to be a multi-purpose situation Where it's this in the winter And it's this in the summer A little bit of both You know, we could do both at a time But I don't know, I don't know if I could Living in Jaywick early 2024 Well, that's a very specific question But it's simply put It's no different to any other seaside town We're busy in the summer and we're quiet in the winter We've got a fantastic community spirit here Jaywick's an unusual place as in It's one of the only places where I've ever lived Or been to or visited And like I said, I've been around the world That you can walk down the street A complete stranger And everybody will say hello to you I've noticed that Walking down the seafront Everyone spoke to me And they're genuinely interested Like, how are you? Are you having a good day? Are you having a bad day? It's not just... Yes, it's got its problems But what place hasn't? But it's just that strong community feeling That you get here and that welcome That you get in no other place So walking in, I didn't really realise How bad it was It didn't seem that bad when I first walked in But this is now The sign of the deprivation Yeah, it's pretty ran down, man What is the local government doing like this? This is a great whole block of abandoned Door down places? These buildings that were only really designed To be holiday chalets Are just not fit for permanent habitation And you can see the state That some of these places are in I'm pretty sure the land that this is built on is cheap Somebody could come and rebuild on top of this It would take a company to come And we're going to build Affordable house or something That makes sense for the town It's the saddest palm tree I've ever seen In front of that house You see what I mean? I don't think I've seen another place Quite like this in the UK Anywhere near The mattress look clean Just everywhere I go Everyone's just dumping mattresses Bed sofas Just like a crazy amount of fly tipping goes on here Like no one's there to enforce any rules Because everybody has given up care For the aesthetic of the place So what's the inspiration behind This amazing decoration? When my wife is into Halloween big time It just stays up all year round What's life like in Jaywee? What's the community like?   Bless this house, that's tough Any blessings that come up, turn around Before, if I was to knock a door at two in the morning If they're not going to answer If I knock a door here at two o'clock in the morning If I've got a problem, they're going to answer So what do you think about the reputation of Jaywee Being the most deprived place in England? Overrated, very overrated Over here you've got a few bad roads Bad reputations But on the whole, no They didn't say crime really, they said deprived From what I've seen, I don't I feel like it's a good sense of community here But like, it is pretty run down They've got fresh rain, water on tap out of here That's tough I think the whole of Jaywee, the community spirit Is absolutely 100% When something happens on the estate Everyone comes together A good old fashioned sense of community spirit When we got to take the other day We got killed in two roads up There was loads of people trying to get in the house To rescue us Yeah, I heard that, yeah That's what it's like around here Yeah, the community spirit is good It's, you have your bad eggs, of course you do But on the whole, I feel far safer Than I did in my old road So I think what done Jaywee with a lot of harm Was that bloody documentary series a few years ago Yeah Because when we told our neighbours we was moving to Jaywee They just took the piece constantly When they laughed, they laughed Said I'm stupid It has a nationwide stigma But I've heard nothing but good things Before I came about the people I feel like if you tool yourself And you don't really care about having fun Move to Jaywee That's the vibe I'm getting If it's you and your girl and y'all All to y'all self to y'all introverts And y'all just want somewhere peaceful Quiet, not too much going on For sure Not too much money being spent For sure, we can live here Poverty, it's quite obvious You know, looking at some of the properties But also, wandering around You know, anybody that I've said hello to They smile, they greet you like the old days And then like I've just come up to your house And I've shouted through the door Hello, will you come and talk to me And you come out and spoke to me That wouldn't happen anywhere else What's the situation with Are most of them rented or are they owned Or is it a mix? It's a mix It's quite a mix actually There's quite a few rented, yes We are out and we own ours Obviously Was never a dam in my mind And there's quite a few owned in this street Does that help or change the demographic Of the street or does it not really Everyone mixes together It doesn't really matter with you To a degree, I think it does Whereas you may get You're rotten eggs more than two streets Than you would this street It's very quiet And that's a good thing Because the minute you hear something You're alerted So when I was in Clapton I was speaking to people And they said that A lot of councils like East London They tend to send some of their Like their troublesome people To Jaywick, like out of sight Out of mind, it's Jaywick's problem now Is there any truth in that? Yes, there is You will find a lot of people That have come down from London Are unwanted in the area So they tend to What I call pigeonhole It's kind of like what Chicago does To Iowa Anybody that Y'all need housing Y'all need low-income Y'all need big houses for a lot of kids All right, sending you to Iowa Get on up out of here Or y'all you You're a troublesome person All right Let me see your paperwork You ain't got no crib Oh, you're going to Iowa Get the body here See ya Where they feel Where they're going to fit in Yeah Nine times out of ten they don't But honestly, like I make these videos Like all around the UK And this is one of the friendliest places I've been Honestly, I'm comfortable saying that And often I go to places And like the poorer places The more down-to-earth and welcoming people are I love this place anyway Because my mum and dad used to I got to be toddlers When we was toddlers on holiday So I know this place Like the back of my hand Anyway, before we moved here We were tired here Because literally I got the beach At the end of my road What more do you want? How do you feel about Obviously there's a lot of dumped rubbish There's like dumped sofas, dumped mattresses It's not nice to see How do you feel about that? Because you, in your own very unique way You really look after your property So how do you feel about Someone's even This is where again, rotten egg Is dumped around On your property? There is a lot of rubbish People do tend to It's just laziness They're inconsiderate They're inconsiderate It's total inconsideration And irresponsibility On their part The silly thing is There's dumped not half a mile away We're trying to get rid of that ice So there is no name Like caravan That caravan down there I was going to go That's why I was walking down the street Initially I saw the caravan I thought I'd have a look at that Skip The caravans are skipped Yeah, basically It has become a skip For people that are just Dumping rubbish in it So apparently this caravan At the end of the road Has been left there And has now become the skip For the street Let's take a look Why doesn't the city Just lay skits around Like So people could just dump them And then just pick them up That would provide Like it would help clean up The neighborhood And it would provide some jobs Easier said than done Obviously But Look at that So the caravan Which is Completely Abandoned Has now become the skip For everything That people don't want In this street in Jowick Only in Jowick It's such a shame Because the people are so warm And welcoming But there's so many Infrastructure It's just been forgotten Hasn't it Like the people That should be sorting These things out In 2024 It's been missed Yeah Definitely Where's the window from? Is it from Manchester? Whose fault is it? Who can we point the finger at For The lack of infrastructure He sounds like he's from The exact same place Where a beard meets food The same place from now Councils It is a good place to live Tell the truth We love it down here It is underrated We'll go back to where we was Oh God, no But I feel so much safer here There seems to be A trend For a Lot of abandoned caravans in Jowick A lot of them Okay man I come Start a caravan Rental business I come grab all of these And fix them up There's no bodies Alright Mine now Thank you People bought the caravans here They've just been left To be overgrown Boarded up Or just full of Over crap that no one wants You genuinely say I wouldn't feel threatened To go grab one of these Like wildlife And snakes and things of that Because there's none out there Definitely Oh yeah, 100% 100% I'd come and grab all of these And redo them For the low and random Sell them, whatever All these abandoned caravans Are just becoming municipal skips For these streets Sell them however I need to sell them So you've been here A couple of weeks Just moved to Jowick What do you say If any person enters Without my permission Without is one Without my permission It could have Oh wow Okay So you've been here A couple of weeks Just moved to Jowick What's life like In Jowick so far It's been alright for me As long as you treat people Respect you Respect you treat them It's just been alright Oh that's the fast talker So what's life like In Jowick Well it's pretty good It's a bit of fun It's relaxing We've got The seaside over there Of course yeah They'll Frown me then Possibly could be better For the poverty Strict and weird So of course The true way to find out About any community in Britain Is to go into the local pub And the local pub in Jowick Is called the Never Say Die Which is quite An apt name For a town like Jowick Which has definitely been Left for dead By the local authorities But is refusing To let go So what's life like In Jowick This is the local pub Hub in a community This is the hub of the community Good people Good people Good people I've come across really good people so far Anyone needs anything Anyone's in trouble You only have to ask We all look out for each other Everybody helps everybody else And what do you think about All the negative press in the past Well I never wanted to come here Not gonna lie Been here seven years And it took me a year But I started working in the pub And that did it for me I've let the community And I've never looked back Won't live anywhere else So Jowick's quite a deprived place There's no way of really Avoiding that There's a good bit of investment That's what I was leading to What can the local authorities do To improve some of the infrastructure Around here There's a lot of things That seem neglected Decent housing Replay I wonder what would happen To the local community If I moved into J-Wick Like I just feel like If I moved to J-Wick We're gonna turn out It's gonna be lit I believe it's coming I've seen some plans And I believe it's coming So what's the pub like What's the atmosphere in the pub like This is fantastic There's two pubs There's one up the top end Three J's I worked there as well Great pub This pub is the hub Of our community And then they have their own Sort of community And the two sort of intertwine With their entertainment But this is just We have an open fire going We sit round It's people's front rooms The open fire was the drawer Okay, I get it Like it's like a homey thing Order people that come out That are on their own She does Christmas dinner You know, she feeds them And this is where they sit And it's like Being in their front room Do you know what I'd like to say I'd like to say that I go all around Britain Making these videos And J. Wick does have poverty And it does have some of the issues That have been highlighted But it's like stepping back in time With the community Like even these pubs They're shutting left, right and centre All around the country And then you come here It's almost like going back 20, 30 years Yes, my old hometown Has barely a pub left in it now And now here I've come And there are pubs still here And we don't want this one to shut Up So we all support it I'm going to spend the money in there Yeah Clack them pier Hello What'd you like to have? Magic City Did he do this home before? He's done clack them before But not J. Wick Come on J. Wick's a shithole Why'd you say that? Okay, mate Yeah Have a good day I wonder what that was it J. Wick Essex In conclusion Is it the most deprived place in England? Look, I haven't been anywhere Any worse than J. Wick It's right up there with Grimsby In terms of the places I've visited But it's different to Grimsby Because it's small It's condensed into a small village size area It's shocking in 2024 That people live in those conditions In the UK And it's not okay And whoever's responsible For sorting out these problems They need to get their act together Because some of the dwellings And the conditions And the poverty that people Are living in It's not okay But at the same time The people are really warm Welcoming And just They're quite cheerful Considering the surroundings That they're living So, yeah J. Wick It gets a bad rep People have a lot of negative Stereotypes about it It does have a lot of problems But the people are wonderful My whole wrap-up Just from watching this, man It looked terrible The conditions are terrible But like he said The people look Like they support each other And they got each other back And at the end of the day, man The people make the town So, till I leave a like Comment, subscribe, turn on your post I'm gone


Hair in my mouth. What up ladies and gents welcome to the basic disc guide This video is gonna be the first in a series of videos that I'm gonna do that should prepare you for starting out as a disc priest in arena Even if you haven't played it at all ever This this should have you covered so I'm gonna follow up this video with a couple of videos on add-ons macros bindings that sort of thing and then I'm gonna Finish it up with a more advanced video that is gonna potentially teach you some of the aspects of Disc that you wouldn't really learn until like a lot later, but are still gonna be useful for you even if you know You've got a little bit of a grasp on the spec and you're looking to take it a little bit further that sort of thing But in this video, I'm gonna talk about race covenant gear talents comps and then finish it up with some general tips So the first thing we're gonna talk about is race Now race comes down to very much the pace of the game and It's very much tied to whether or not you can play relentless or whether you have to play medallion And you probably notice right now the game pace is really fast You'll have gotten one shot a few times. Maybe I haven't even stepped into arena.     That's fine That's pretty much it for Alliance For horde, it's even simpler.   There's warriors everywhere There'll be comms where you can actually even run relentless You can run trinket most of the time probably and still get a good value out of it Goblin is nice But it's a niche case I guess gnome is nice for boomkins, but again, it's a niche case You want to pick the you know, you're playing ladder You want to pick the race that's gonna be best against the most comps So for threes on Alliance is night off the twos human on horde undead easy Next thing we're gonna talk about is gear and Gear right now right now gearing is probably the best it's been in like Since what? What had pretty good gearing Anyway, the new the new gearing system is fantastic. We've got a gear vendor We get 550 conquest per week You can upgrade that gear as you gain rating with honor you get honor from arena. You essentially can get Solely from arena if you want to you're gonna get slightly slower, but you can do it So if you just want to cure arena all day, that's fine and the good thing is Most of our best gear is from arena. It's from just PvP gear in general Because right now our stat priority is verse a haste verse of being the most important one because We have two trinkets PvP trinkets that give a set bonus regardless of which two you use and This set bonus gives you 40% extra damage and healing from your versatility So that makes versatility very desirable. You want as much versatility as you possibly get because it's just a stronger stat But as a disc we need to press a lot of buttons We need to do a lot of things a lot of clutch things you can do you need to do spoil fast You need to death fast. You need to fear fast. Sometimes, you know, you want those glows to be relatively short So haste is our second best Stare right now and the good thing is most of the gear off the vendor Has a slot that has a verse a haste piece, which is fantastic. It's we are in the best state I think as a priest we have been in almost in living memory Like I can't remember a time when gearing was more suited and the items that we could get from PvP was more suited to Priests like even back in TBC. We had spirit on gear and stuff like that when MP5 was the best and then enough MP5 and then spirit was the best and down then there was MP5.  We're in a good spot.  I'm gonna put a base list I almost don't need to but I'm gonna put a base list in the description Just in case you're not 100% sure but essentially everything comes from the vendor except your legendary and One of your rings You can actually buy one of your rings off the auction house because it has a shit ton of bursa and there is no second Bursa haste option and mastering create a kind of neck and neck right now since crick or buffed in arena from 150% Value to 175% that actually happened in Shadowlands. So this ring is fine. It has a has a lot of burst run It's two to six. You're not gonna get a high level one So yeah, you can straight up straight up buy it if you got the gold if not get saving With regards to trinkets you are gonna want Probably an emblem and an insignia The emblem is gonna be useful in in threes right now a lot I pretty much run emblem every game right now in threes because you mostly running to cast the cleaves Most of them are with a pallet or something with a stun And they can do goes on you They can kill you Damage is high Emblem is useful here.  I want an emblem You know, I wanted that bit of extra HP other people will know as battle master trinket But most of the time I think you can run insignia in twos and just get that extra intellect proc with the passive haste And you know, you can get away with it, which is cool It's giving you extra healing extra damage The second trinket as we talked about earlier is going to be most of the time in threes You're going to play medallion Because you're going to have to trinket radiance people sometimes I'm going to talk about that later but Trinket radiance is sort of your go-to save for people When you're in a cc and they're taking heavy damage So trinket medallion trinket is very important Again, if you're playing with relentless, sorry with human and and relentless in twos Then then you'll have the relentless trinket.  We don't have sockets on weapons anymore There's only certain items with sockets on now, which is actually before I forget helm neck Uh braces belt and rings Pretty sure I haven't forgotten one Pretty sure I haven't forgotten Uh, they all have sockets on or the potential to have sockets on once you get exalted with them more and So that means that the staff is is the best choice because it doesn't matter having an extra item via the off hand there Uh, which actually does bring us on to the next thing which is gems. You want the 16 versus gems Because of again the the set bonus from the trinkets versus just the strongest stat Your chest and chance should be 20 int six percent mana Your cloak and chance should be fortified speed Because you know, you're going to be wanting to push for fears you're going to try and Kite people around pillars. You're going to push in you're going to run back. You're going to be running a lot so speed is Essentially meaning you have to run less you're spending less time running because you're going faster Uh, so this is the best option on the cloak Ring and chant simple 16 versus Weapon and chant celestial guidance. This is going to give you a five percent in proc occasionally Which again is just more throughput for you. Whether you're doing damage or healing Generally prox are not bad for priests right now because you're always doing something There's some classes where you feel like you're not always doing stuff and There's sort of downtime where you don't have to do stuff Disc is not bad. There is always something that you can be doing on disc whether it be redotting doing damage rebuffing shields rebuffing Whatever healing, you know all sorts. You're going to be doing something So if you get a proc it's going to make that thing that you're doing better Uh gloves and boots There is no Castor and chant so you don't need to worry about Next thing we want to talk about in the gearing section is legendaries There are a lot of people asking me lately. Oh, yeah, Ryan, which legendary you want to go? Which legendary is the best? There's no simple answer for what legendary is the best for disc. There are a few really good legendaries and they all have their own Situational uses where they are going to outperform other ones So to start with i'm going to talk about sephas sephas program like political sephas proclamation uh Is essentially half relentless And the reason this is good is because right now we're running trinket a lot And and we're talking about threes here right right now We're running trinket a lot and threes we're playing night off because of it So we pick sephas as our legendary because it gives us half of relentless as well plus uh There's a proc on it which gives all secondary stats you get 80 of them for 15 seconds and it can occur once every 30 seconds So 50 up time You can get near this right you're gonna have probably 40 45 to 50 up time as a disc in arena You're dispelling a lot. You're fearing a lot Uh, it's gonna proc This gives the legendary a lot of value for us uh On top of the fact that you know, we get that 10 percent relentless and This kind of just brings it out on top in terms of in in terms of threes in most matchups Now there are some matchups There's another legendary that is is going to be strong for us in threes and that is twins of the sun priestess the double pi legendary Essentially when you pi someone else you get it yourself as well And this is going to be good when you're playing a comp with uh A class that really benefits from pi so something like a mage Uh, hunter really benefits from pi ret really benefits from pi Uh, I believe in haunts been really benefits from pi as well Any class that really benefits from haste you want to play with this but not against anything You want to play with this against comps that don't have a lot of cc for you So if you're playing it's something like rmp you don't want to play this you want to play with sephas So you've got to think about it as well a little bit you're going to make your own choice You're going to be playing probably more games into teams where sephas is going to be better So I would recommend making sephas first if you're 3v3 focused regardless of what comp you're playing Uh for 2v2 You can pick up crystalline reflection And the reason I was recommending people to get crystalline reflection is their first legendary is this has value against everything This is always going to be good against what you're playing. It might not be the best But it's going to be it's going to be useful no matter what uh And yeah in twos you don't need sephas as much you're probably able to play relentless more Relentless doesn't stack with sephas so you can play something else Generally you don't want to play with radiance which rules out the penitent one in twos You're going to be avoiding radiance. You want to run radiance in twos only against winwalkers and double dps Because you just can't out heal the damage.  This is this is sort of like my fourth priority legendary I would say because uh The buff is purgeable You need to keep that in mind and you're probably going to be radiencing maybe like five times per game right this legendary Ames for you to use radiance a lot, but you can't right now because of mana constraints So maybe radiance five times per game. This is going to give you maybe two three prox if you're lucky Uh And again, those are purgeable and you want to use those prox for damage because you just used your healing Yeah, your radiance for healing. So you want to save this prox for damage, but it's purgeable. So again You're gonna have a tough time if it gets purged you lose your legendary value So that's why I recommend people just kind of steer away from this a little bit It does have its cases But I think if you're watching this guy because you want to learn This in the first place, uh, I would recommend sephods if you're focusing on threes crystalline reflection if you're focusing on twos Uh last thing to note, I guess is vault of heavens Which uh is probably like a second third maybe fourth legendary for you to build And this is going to be a legendary for your survivability against cleaves Because it's going to allow you to grip yourself away. We generally lack mobility as a priest This is going to solve that and it's going to get you away Uh with the help of your team who if you have someone stand 40 yards away You're going to grip and they're going to have to use all kinds of mobility to get to you We still have another grip. We have door. This is going to be like, you know, a 50 to one minute cooldown with the conduit and You're going to have a lot more survivability Not something to worry about straight away, but just something that you know is valuable to be aware of Um, but yeah, that pretty much wraps up with regards to the legendaries. We don't mend a lot right now and this generally has Too much of a constraint compared to the previous version of it in bfa Uh, you know, if you mend at 14 seconds, you get no value. No value that sort of thing uh kiss of death Potentially has use against majors, but I think you're just going to find more use more value from the other ones overall Um, the rest is all just torgast and pve related stuff So you don't need to worry about them The next question that a lot of people have been asking me and and wanting to know what covenant do you go? Yeah, not so much now, but definitely at the start of the expansion never want to know what covenant you go as disc for arena Govanthir Don't think about kirian. People might say, you know, maybe kirian. Maybe kirian is bad. Don't go kirian Govanthir. My games is insane Uh, my games is like half our class right now Govanthir Door is also a massive massive thing for us. Um Again as a class with very low mobility any mobility is very very very very valuable You can use it for getting fears of sheeps of traps of of stuns no matter what you play with you can follow up with a fear with door Uh, it's awesome Govanthir With regards to soul binds we have two soul bind trees As of enter we have two options. We have naja and we have theater now naja the root is relatively Obvious because familiar predicaments is insane This is where we want to end up the duration of incoming interrupts now and root effects is reduced by 25. It's insane Uh, so we will always be grabbing this because it's also on the potency conduit slot which is perfect to be honest with you the unfortunate thing about naja is To get the other potency slot You have to go through agent of chaos Agent of chaos actively makes our class worse Because it says it disorients someone for six seconds.  You can get feared. You can get cc'd Uh, you know the healer could use something in that time There's all the whole load of things that can happen to you in this this tiny gap Uh, that is now created by having to door slightly off the target instead of dooring and instantly faring like hammering the button And and faring the moment you door on top of them. You now have to you know You have like a I don't know point half point five second gap, right? We have to run on and and you can get stopped Uh, so that's why this is so bad. However, we have to get the condom at the potency conduit at the moment So what I've done Uh, we're going to talk about we're going to sort of sort of segue into conduits here What I've done is I put my penance conduit here Because you can switch solvines in arena you can switch roots in arena The only thing you can't switch in arena is which condo is in which slot? So I can switch to can't uh to theater at the start of the game if I want to So if I go into a twos match and I see oh, yo, it's uh, it's a windwalker And I'm normally I'm playing naja. Oh, it's a windwalker. I want radiance against windwalker You want the radiance conduit? When you play radiance, you always want the radiance conduit if you don't play radiance you play with the penance conduit In your potency ones, that's it really easy Your finesse conduits should be clear mind Uh, if you have a second slot you can run mental recovery There are also some situations where you might prefer mental recovery if you're not dispelling a lot But our manner right now is really bad. So clear mind is very strong Uh, with regards to endurance conduits, most likely you're going to have two endurance slots Uh, maybe you'll only have one I'd say that the endurance Conduits are between these two you either go for the fade one Or you go for the desperate prayer one Uh, if you're a little bit newer the desperate prayer one might be a little bit easier for you to use Uh, but do remember that fade is off global cooldown You can press at any time that someone's training you and you're going to get a value out of it When you get a little bit better you can see all right these guys want to want to stun me now I'm going to press fade and then you'll get a little bit of damage reduction during that stun Uh, which is probably potentially I would say more valuable than than lights inspiration later on But if you go for something like theater you're going to have one Uh, maybe two endurance slots, right? So you'll have them both charitable soul not worth it. Don't worry about that one It's not good There may be some some cast the cleaves where it's good, but generally don't worry about it Uh, so that's pretty much it for conduits. The part thing again is is relatively self-explanatory You just want to go down this way to get the potency slot and then down to here and get another potency slot If you really can't deal with agent of chaos, you can actually drop a potency slot This is mostly the two's tree anyway. At least I'm treating it as such Uh, you can actually come this way and you'll end up with a 40 speed boost on your door instead, which is fantastic Uh, again, you will drop the potency for that, but if you're grabbing the penance one down here later on then that's fine I think uh, you don't need the radiance one and shattered perceptions, which is I guess the third option Uh Or rabbit shadows are the third options are not that big of a game changer for you So that's definitely something that you can potentially do later on. We haven't got that far yet. So it's not that relevant The atar is pretty obvious route. These ones don't matter You just come down this way because you get freedom shoes here freedom on your door, which is awesome Uh, because you can just if you manage to get their kicks you can door to a nearby pillar shield instantly and kite them around the pillar And this is going to give you a lot more survivability Uh Then you grab a potency conduit down here and then you're most likely going to come down and get wasteland propriety As it's going to give you extra six percent extra versatility on mind games Which is a lot. This is flat versus and it's going to be going to give you a team three percent versatility Which is nice every 45 seconds maybe two a minute if you're not using it on cooldown The other option being token of appreciation because you want the potency Which definitely has merit 100 and yeah, you can grab this if you're playing with something like a feral or any sort of off healer They're going to get a shield uh every time every 20 seconds every time they heal you which is a fair bit I play with a feral at the moment heals me a lot, so It's it's free shield for for your team But yeah, that's pretty much it we haven't opened draven yet draven is not that good anyway He's potentially going to be useful against some cleaves, but don't worry about him for now Just switch between the first two penance on this one radiance on this one Next thing that brings us on to is talents And Talents are relatively easy right now. There's not a lot of changing going on the talent tree is very stale for disc right now It needs a rework But we're working with what we got right now And at the moment you can just run this Against most things if we're talking about twos first you can run this against most things Uh in twos you will also run this. This is the setup you want for twos If you're facing a wind walker in twos, you'll probably want something like this If you're facing double dps in twos mage rogue or whatever, then you'll want something like this That's pretty much it. That's all of the variants for twos right now. I would say For threes You can play something like this as well. This is like your base your default setup, I guess You also have the option to run trinity instead of dark I wouldn't recommend this when you're starting out because your radiance will no longer apply atonement And it will make it difficult for you to keep atonements up because you're gonna have to keep reshielding to get them up Um So I wouldn't worry about this too much yet. Stay with dark if you're playing against a mage You play with thought steel or you can play with dispel Keep dome Keep radiance Radiance every game in threes right now is really strong With regards to this is this is basically the only other change you make either castigation or twister fate Twister fate against things like rogue mage things with heavy burst damage and heavy cc Where you have not a lot of globals in between to top your team, you know, they have kicks They have things to stop you against comps that don't have so much cc Uh, but still have good damage. You can run something like castigation and this is going to allow you to Spot heal with penance more do more atonement healing with castigation just generally a more fluid play style uh, and This allows you to use radiance less and in turn keep conserve more mana because your penance really pecks a punch and It's going to allow you to be more mobile because you don't have to mend as much because your penance does more all sorts of stuff like that So i recommend against like cast of cleaves potentially even cleaves at the moment You can actually run castigation. It does feel good penance is really good right now uh Which brings me on to the next thing which is comps now the twos We actually have quite a lot more things we can play this expansion I'm not entirely certain on the tier list, but i'll tell you what's decent uh They may not be perfectly equivalent, but i'll tell you what's decent And then i'll tell you what's sort of mid tier um And then anything else is just going to be a rough ride. I think to be honest with you Um, but right now top tier twos partners for for this is going to be sub rogue ret pala uh Survival or m m hunter are both good feral druid win walk a monk win walk is just insane damage right now And then mid tier is like arms warrior in harness chammy ellie sham and shadow priest that sort of thing You just don't synergize as well with them and they need generally a lot of healing If you have to do a lot of healing it means you either have to play with radiance or mend them a shit ton Which means you're not doing damage and that kind of defeats the point of bringing a disc So try and stick with the top tier ones But if you've got a mate playing one of the other ones it can still work you can make it work um With regards to freeze i'd say top comp right now is rmp hands down um potentially even in the game uh Probably your second strongest comp is going to be warrior ret disc Not as strong as rmp, but still a really really strong comp Uh, and then i'd say shortly behind that is going to be m m jungle survival jungle doesn't feel good right now Uh, it feels like a struggle Uh, whether or not gear levels are impacting that i don't know, but m m jungle feels a lot better than survival jungle. So keep that in mind Uh other stuff you can play is potentially warrior enhanced shaman something like that. Maybe warrior win walk a monk um Just to zerg insane damage on people pretty much those comps Uh, but also you can play with win walker fire mage and feral fire mage They work as well not as good as rmp, but they have their uses And they definitely work to a decent rating if this is you know If you're watching this video to to learn disc for the first time then they're definitely comps that are going to be viable for you Uh at lower ratings and and that are going to work Um, you know, they sort of break down at really high rating, but that shouldn't affect you too much at lower ratings So the last thing I wanted to say really to kind of finish up is just some general tips and This is by no means all all the little things that you can do. There's a lot of little things that kind of You can do to min max's disc, but I feel like these ones are Kind of useful to know and understand just going into the game and will have a big impact on Your gameplay, you know your rating and how much fun you're gonna have with the spec in general If you if you try to incorporate things these things into your play um but yeah if you're playing trinity then try and keep atonement on All three players and threes as much as possible against things like cast of comps stuff that's doing damage to a lot of people Uh, which which you know may seem obvious But you you get a lot of value out of this if you're playing trinity you get 25 extra kit on spite Penance and fiend hits So, you know, whenever you're fiending whenever you're doing any meaningful damage or healing, you know, whenever you're trying to do a go It's good practice to keep up those three atonements. You know, it makes it easier to dark as well You don't have to waste globals putting up a tome it during a go to just press dark for your team, you know, if you've already got them up because uh It's good practice then it's really easy to just press dark and and do your own damage Uh, we have a lot more spells this expansion to fit into our rotation. So global management ahead of time is very important uh And speaking of extra spells one of those extra spells is mindblast and mindblast is incredibly efficient right now because it Does damage which in turn gives you atonement healing and it gives the target an undispellable Absorb and this absorb is like twice as much as a shield absorb and mindblast is cheaper than a shield So really try and use mindblast as much as possible.  But If somebody has cc for you if somebody has a kick available If you think that somebody has a dr for you to do anything Use, you know a mend or a radiance to get somebody to a safe hp The rest of the time you want to try and heal as much as you can with atonement and this goes for twos and threes The more healing you can do of atonement the more your manner is going to last um And this is this brings me on to another point I guess Which is when you're not playing trinity don't shield everyone don't shield like crazy Your mend also puts up atonement Your radiance also puts up atonement Your mend is going to be a more efficient way for you to apply atonement to people if you have to do it Uh, then shield So don't waste time doing a shield a shield is a less hps global And less hp manner as well Uh global than mend So don't worry just don't don't think oh, yeah, I've got to have a tommon up so my mend does more It's not worth it Do a mend Get the atonement with mend is fine Um, so yeah, what I'm saying is don't over shield Uh, if you're playing trinity again try and dot everything try and dot as many people as possible. Um It's your most valuable global in terms of damage overall versus Uh, plus, you know healing on you guys. It's it's incredibly efficient Uh Obviously don't dot cc don't dot things that are about to be cc'd because it'll get removed and you'll just waste the mana Everything else is free game Uh, and you can also spread that dot with pellets as well If you see opportunities to do that try and do it a little bit more of an advanced tip But if you keep it in your mind, it's something that you know, you can incorporate into your play early on It's something that you can make a habit of then that's really good Uh Next thing is is super important actually those previous ones are all kind of mechanical tips This next one is more of just a gameplay and general tip try and match your cooldowns with the enemy's cooldowns if you Uh, you know have a good ui set where you can see the enemy cooldowns uh Which will be incidentally part of the next video See that they've used the offensive cooldown understand that they're going to do more damage going forward Use a preventative measure Use a rapture use a dome Which one do you use use rapture if you've already been cc'd If they have cc coming for you don't use rapture.   You can for our death.  I guess Um, this is the goal right to have ps be that last cd So that if they want to do a swap on you you still have ps for yourself You know, if they drop everything or they drop a load of cooldowns on you you still have ps for yourself Uh, and so you have a higher chance of surviving Even if you don't have your pvp trinket uh PSing early in the game generally isn't that good right now because damage is so high Uh, people can just go for it Like they really can I've died a lot of times through ps and had teammates die a lot of times through ps Just in the opener because I thought you know, I see a ret wings This mage is combusted. I'll throw a ps up and they just go for it Like they don't care So they're either using an extra cooldown, which is bad. You're now losing on defensives or They just kill someone and it's all so bad Um So yeah, kind of keep that in mind for your main cds. That's that's a big part of it because if you're using your cds Well, you're using less mana. You're using its radiances uh, and Manner is is like gold us right now on disc so Focus on that a lot Uh, and I guess the last thing I want to say is is try and use your fiend Relatively early on but don't just throw it out randomly throw out when your team is doing a go when your team pops cds Let it assist them in pressure Uh, it does a lot of damage and it does a lot of the toman healing as well in turn So This is going to mean that you've popped fiend on your go even if they do damage to your team You're going to get some, you know, that that damage is going to get smoothed out by the atonement healing that your fiend provides Uh, and that maybe is going to allow you in turn to Do damage yourself rather than do amend and that's going to create more pressure, which means they're going to do less damage Uh, and then we're getting a little bit too much advanced. So I'm going to I'm going to kind of leave it at that But you kind of see where it's going Uh And obviously if you popped earlier then you potentially if the game goes long you might get a second use average Which is huge fiend gives mana now it didn't in bfa. So that's why fiend is really really good right now Um, but yeah, that was it for this video. I'm sorry I feel like I've dragged on longer than I wanted to but yeah, I tried to keep it as basic as possible Uh, the next video is most likely going to be about macros. We're going to do macros one We're going to do just ui in general add-ons Uh, lightly touch on keybinds that sort of thing. There might be like two videos something like that And then the last video i'm going to talk about some more advanced stuff um So Hopefully this video is helpful for you uh Let me know On twitch twitch tv slash hydromist if you if you liked it if you found it useful if you think there was something missing Uh, if you have any more questions really and I will do my best to answer them Thank you very much for watching and have a good one


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