So, today's guest is Allison Knott, who's going to talk a little bit about Google Analytics. It's big, it's scary, there's a lot in there, but luckily, Allison is going to sort of cut through that and only talk about the 25% that you actually need to pay attention to as a small to medium-sized nonprofit. So who's Allison? Allison is a return presenter. We loved her so much the first time, we brought her back. Allison is an international tech speaker who's passionate about the intersection of the web, creativity, and business. She's a proud woman in tech and produced Atlantic Canada's first WordPress conference and meetup. She also mentors emerging female designers and entertains business owners with nerdy facts. Her main mandate to raise the web literacy for nonprofits and small businesses. As you'll see in her presentation, she has an unusual blend of high-octane enthusiasm and actionable lessons. Or in tech jargon, no thank you, that's not here today. And so, with that, let me get out of the way and pass you over to Allison. Welcome to the den of Google Analytics. My darlings, my darlings, thank you so much for today.  Okay, there we go. Just to confirm, is it now mostly my screen because I cannot see your wonderful system anymore? Full screen. That all works well. Ben and I are going to go off-camera now. Awesome. Fantastic. So darlings, this is going to be a fun dive into just 25% of that Google Analytics pie that you need to know. During this particular talk, there aren't any key stopping points I believe in being interrupted because I'm just one little lady in a box talking to a bunch of other boxes across our beautiful planet. So at any point in time, drop anything you need into the chat and Eli will let me know and he will interrupt on behalf of you to make sure I don't leave you dangling in the wind with this whole idea about Google Analytics. So I'm just going to dive right into it because I've got lots to cover today. So what I will be covering is the basics. Yes, it's a big, large system. What we have to remember about Google Analytics is that it was designed to help all sorts of websites. It had to be as generic and as malleable as possible because it'd be possible that a small blog would use it or maybe a very large e-commerce website and everybody in between. So I definitely respect that when you look at it, it can be very overbearing and very cumbersome to look at. But in the daily work that I do with my non-profit clients, we don't look at all the reports. We only focus on the parts that matter towards end goals, your ideal audience and your ROI. So today we're going to talk a little bit about what you need to know about your audience, what the heck are they doing, and how do they get to your website. We're going to be about articulating some of your goals and of course lots of tips and tricks along the way. And along the bottom here, and it'll probably pop up in the chat shortly, there is links to these slides and later there will be a recap of this video. So just before I get deep, deep, deep into all this gold, I do want to let you know that I am going to be talking about Google Universal Analytics, not the newer GA4. And the reason for that is that at this point in time, they are still working out the bugs with GA4. And with Universal, there is no timeline yet in place in which Google is going to retire it. Some people murmur it's going to be in four years, others say they have no idea. In case you're interested, you can actually run GA4 and Universal at the same time and I recommend you actually do that. If you haven't installed Google Analytics on your website yet and you plan to, when you set it up, it's going to prompt you to do the GA4, but there is an option to also turn on Universal. So in thinking about that, I do want to let you know that no matter what you've heard, having Google Analytics installed does not affect your page rank or your SEO. You are not going to have a leg up because you've got this installed simply for having it installed and tracking your traffic. However, it will inform you a little bit on the behavior of your website, which in turn can make you have better decisions about changing your website for those and then change results. But just in case you're wondering, if you don't have it installed or you do, does it now automatically give you extra SEO points? It's not how she works. And also, whenever you put in new filters or features or turn on certain aspects of Google Analytics, it will not apply that retroactively to your data. It only does it moving forward. So the sooner you put these tips and tricks in place, the sooner you're going to have a more wealth of information happening because it can't really go back in time and fix all of those changes that you've made. And of course, the system is not perfect. People in Incalbedo browsers, if they have ad blockers, if they're using multiple devices, they aren't necessarily counted towards this. But ultimately, there isn't a single data visualization or tracking system I'm aware of that's 100% accurate, right? It's not perfect, and we are the guinea pigs. And algorithms and math equations are used. So by, I would never say to any nonprofit that you should live or die by the data that Google Analytics gives you. It's a little too particular, and humans are far too interesting, and could move around interesting ways for you to deal with that. But it is a great place to find a foundation of what your traffic is doing, and ideally, then, what your ideal traffic is doing. You might be saying to yourself, I mean, this is great, Allison, but we don't have a lot of traffic right now. Or we don't have Google Analytics installed yet. The cool thing is, is that you can actually sign in and get access to the Google Merch Store, and that's how they demo Google Analytics for you. So you can click that support link there, and very quickly in two steps, you can be granted access to their account, in which you're able to see all the great features that GA offers. So if you want to see a really bumping website that's going live, and people are buying stuff and moving around and coming from YouTube and everything else, then do install that demo data to get a really sense of idea of how powerful this system is. Getting started. We're in the heck can we start with all of this? What 25% am I going to pull out of the sky and get to you? Well, the first thing is you're going to want to filter yourself out because Google Analytics doesn't really know when you're on your site or not out of the box. And what I mean by this is it's quite possible that you and your team are fiddling around on the website pretty often and you don't necessarily want to capture that data. And it's not actually connected to your physical machine. It's based on the router from which you're accessing the internet from. So you want to make sure that you want to enter in and filter out your IP address from the office, library, coffee shop, if you're able to, depending on where you are and what your COVID restrictions are. And you do that under the admin and then add a filter. And of course, in the slides, there's a link to do that. And then you would put in your IP address. For most of us, it's just a matter of going to Google and typing in what is my IP address and adding it. But you might need to talk to your tech team in case you have some internet going on or some wider, more complex IP configuration in the building or system that you work in. And oh, my darlings, I wish I could say that there's some way to avoid spam and junk mail in this life.  I know we can't escape it, right? But the sooner that you make sure that you have bot filtering turned on and admin views and view settings, the easier it is for as we all go through and work with Google Analytics together, they build like a black I know a list, right? That's going to keep people and known bots and spiders out of there. They are still going to happen from time to time. You might review your data and see a huge spike. And it turns out just from this website called like botscope.xyz. The only reason they do that is they hope that you will click it and go to their websites. It's tough, it's ongoing, but you can now filter out your spam with a bot filtering setting. And the other thing is to link your Google Search Console. So there are two different products with Google, right? So there's Google Analytics, which is sort of like a fishing rod in the river that is your website. And it's just kind of monitoring activity as it happens. On the other side, we have something called Google Search Console. And that is monitoring any traffic or potential traffic you get when people are searching on the Google Search Engine. So they're separate products, but you do want to link them together. The number one reason is in recent years, Google Analytics isn't the greatest way to figure out things of like the actual keywords and queries people are searching for. And the other part is that Google Search Console will give you important data, even if people don't click from your, from the Google Search results into your site. It can do things like what kind of queries were used, how many times you appeared in search results, and that click through rate of when they appear. So Google Search Console is helpful, even if they don't go to your website, and then Google Analytics is all about what happens while people are mowing around on your delightful content.  So if you were with WordPress, it's very complicated. You turn on site search and you type the letter S, because that's how Google or sorry, that's how WordPress understands that there was a search query happening. And for Squarespace, it will begin to gather that data once you add Google Search Console. So that's a lot of fun. And so when you have that set up, it's not going to be a lot of traffic or a lot of results, generally speaking, but depending on your site design, if you have a lot of articles or you have a very convoluted navigation system, you might find out that you have users who are using your search bar as a way of navigating and finding items. Maybe they're misspelling or using alternative spellings. That's something that's really important to you. Or they're trying to hunt for a white paper or a cause that or a story or some other piece of content that you haven't been promoting lately, but it's being searched. So looking into behavior, site search and then search terms can be very valuable asset, right? As far as are we putting things correctly on our website? What are people interested in? It's a good nugget to know. And out of the box, Google Analytics doesn't have demographics turned on. And the reason is that you sort of a third party script to do this, it changes the parameters of your privacy policy a little bit. So if age, gender and interests are interest to you from a traffic perspective, you will want to turn this on. Now, the thing is that this is quite subjective because number one, gender expression cannot be limited to just two ideas anyway. So that's a little bit of a strange way of trying to capture information for our traffic, but it's also subjective to the user's history and their other interactions with Google. Again, it's not perfect, but it could be useful information for you, right? Perhaps you want to need to know that age demographic or the one that's really interesting is Affinities and in market segments. In particular, that right hand screen there can be very useful if you want to or do run Google ads. These same categories are used when you're placing Google ads so you can actually use this from a traffic perspective to help inform what buckets and areas of focus you want to place those ads into. I know my intro. I'm so sorry, Eli and folks that said that I wasn't going to get into jargon, but there is a little bit of basic jargon. I'm just going to try to make it as fun and exciting as possible considering. For the dashboard, so I'm going to get my little melty, melty rolling around here. What I'm going to do today is I'm going to go over all of these sort of reporting sections, not all of them, only the 25%, I think you know. And over here on the top right hand side is our time frames, right? That's how you use a calendar picker to figure out what level of time you want to look at your historical data. It can also be comparative. So you could compare this quarter to last quarter, this quarter to last year's quarter or any kind of time frames that you want. And I do recommend with Google Analytics that if you start looking at your data on a daily basis, you're going to drive yourself bananas. I don't really recommend it unless you're doing a very targeted, limited run campaign. Otherwise, you want to think about how the work and flow of your nonprofit is. You might be more important for you to look at it every week or every month, every quarter or whatever sort of section seasonal trend based time that makes sense for you. And then depending on the reports that you activate over here within these reporting sections, you're going to see different sorts of data visualization and also you may see different kinds of behavior, dimensions and metrics. And we will get into that language just a section. So this part stays the same. The upper portion tends to stay the same and in the middle will transform based on what sort of insights you're looking for. So in Google Analytics, what's that like? How are we measuring what's going on here? We measure it in a number of languages. The first one is dimension, which is a really fancy way for the thing you're trying to look at, right? You're trying to look at a city or looking at a page or you're looking at a goal, for example. And then metric is just the results used that articulates that dimension. In other words, a percentage or a number could be positive, could be negative, could have a delta in there, depending on what the math is. And then we talk about users. Now, when we talk about users, we don't physically mean individual people. We're talking about cookies, which is why it's important, your privacy policy to make sure that you are letting the world know that you have Google Analytics installed because it's using cookies to track the activity on that website. So it is entirely possible if a person is on their computer and then they're on their phone, they could become two users, right? Because there's two different cookies being launched on the website while they're on it. And there's also segments. You might have heard that term when you're doing email marketing. The same thing applies in Google Analytics, which is even though you have all the data at a glance of all of your traffic, you can filter it a little bit to just drill down to a certain section. So maybe you only want to look at activity from a particular country or city, or maybe you only want to look at the activity based on your organic growth. And then we've got to think about, well, what are we measuring exactly with Google Analytics? I'm going to tell you one thing we're not measuring, hits. When you say I had lots of hits to my website, it is like 1995, man, like Rocco's Modern Life is on TV, Say by the Bell is doing reruns at this point. We don't really talk about hits on websites. Instead, we like to focus on what we call page views. And that's basically each time a user is on a page and in Google Analytics, a repeat view during a session is counted. So if I was to come on your awesome website and I went to your home page, that I went to your about page and I went back to your home page, that is three page views. Or if I reloaded your website five times, that would be five page views. We don't say hits because hits is whatever a piece of content is loaded. So back in the day, when we would say hits, if you had a website with five pictures on it, it would be six hits. One hit to load the page and then five extra hits just to load those images. So we stick to page views. And there's also unique page views. I don't think I don't often really rely on this metric that over this measurement that I want to use, but it is calculated on a session basis. This is a way for Google Analytics to kind of overcome that idea about people reloading a page view. So it's only calculated. So if they were to reload a page five times, that would be calculated as a unique page view. So when you see those those dimensions listed on a page and behaviors, most of them more than likely your page number will be higher than unique page views because there's probably some back and forth going on of people visiting your website. And we understand this through sessions. So what Google Analytics does is it waits until the user clicks something, scrolls something or moves away from the from the browser tab all together. That's when it starts calculating all its information. So it's calculated a session on the time that it interacts with your website before it leaves all together. And by default, it's set up to end after 30 minutes of an activity. Now that could include if you have a really juicy article and you're just sitting there and reading it and you haven't touched your mouse for 30 minutes and you're still reading it 32 minutes later, the session's going to end. Or if you have to if you have a link and someone clicks it and it opens a new tab, that starts a new session. So we've got to be careful about how we're going to be organizing and notating those timers. And of course, conversion is what I'm really after here. Right.  Right. If they sign up, if they opt in, did they donate? But how do we reverse engineer how they got to that point? In Google Analytics, we do that through goals and e-commerce or also UTM campaign parameters. There's also one that a lot of people like to talk about, and that's the bounce rate. I think maybe because it's just the shortest word in here, people really gravitate towards this term. But a bounce rate is when there's this percentage of single page visits. It's sort of like when you're at a party and you invite a friend and you're like, hi, Sineal, nice to see you.  Because they bounced. Ah, a lot of people are really worried that having a high bounce rate is really awful for their website. Generally speaking, you want to bounce rate between 40 and 60 percent. But I do not like to calculate it based on all of your site traffic. And the reason being is I care more about people doing something that's going to move the needle forward for your nonprofit. So if my whole job is to go to your contact page and then connect with the E.D. through a contact form and I do that on that page and I leave. Who cares if it's got a high bounce rate. The job to be done was to sign up and get a hold of you and your team to do deeper meaningful work. Comparatively, if you have a three blog series about a really critical aspect or cause that you're working on right now and all of those pages have a high bounce rate when it should have been that people should have read the first one the second one and third one or the combination. Then yes, a high bounce rate that maybe should go back and evaluate how that page is set up. Speaking about these measurements, how about your audience and their behavior? Right. You know, in my former life of doing graphic design and web design work before became a consultant, I always wanted to know, like, why do they pick the red button over the green? Why did this messaging work and not that messaging? So what is it about your audience, their behavior? That's the real powerhouse of Google Analytics. So here we do have a section called the audience tag and overview. You can see here that it gives us a timeline. We got set up by weeks at the moment. It may have a variety of dimensions for which we can look at new users, sessions, number of sessions per the users and our lucky page view. But I'm going to be honest. I don't. I usually look at this page if we're trying to figure out a starting point for what people are doing with their websites, but it's quite possible you will rarely visit this particular report afterwards. But it can be a great way for you to capture succinctly from a human behavioral standpoint. What's going on with our traffic at the moment? For those of you who are kind of nodding off at all of this and you want to step up to attention, I've got one slide here that if you forget everything I say and if the internet blows up tomorrow and all you have is one slide about the most important report to have in Google Analytics. If you only remember one, where do you go?  No matter who I work with, this is the report I'm digging around the most often. And what this is doing, it is showing you at a glance in order of most page views what I would call the most visited pages of your website. And on top of that, they are letting you know probably the most key dimensions that we want to look at, right? The unique page views, average time on page, how long on average should people spend reading this piece of information? If it's a blog post that you know should spend five minutes reading and you're only getting 30 seconds, you can have a wealth of page views. But if people aren't sticking around to read it, you might need to reevaluate how you're promoting that content piece or how that page loads or even if you're actually speaking to the right audience when you're trying to promote it. So this one gives you so much ooey, gooey, good stuff. And I love digging deeper and deeper into it. And in a couple slides in the future, I'm going to say how you can even power up this particular report a little bit more. But this one is where I spend most of my time with new, returning and regular clients. But under the audience tab, there is also the location perspective. And I like to remind people that you can actually drill down by city and not just country. It's pretty good at this stage as far as encapsulating counties and other areas within a province or territory. And this could be really great if you're trying to either start a new initiative at a new location. Maybe you ran some ads in another physical location than you're used to, or just to see if there's any kind of uptake in interest of what's happening. Again, it's not going to be exactly what you want because ad blockers and incognito browsers and other things are going to happen. For example, I'm located in Nova Scotia. But for some reason, my IP always fits me out in New Brunswick. Thanks, Belle. That's just the way it's going to be. But this work can be very useful. And I often recommend to nonprofits that if let's say you're in the habit of reporting quarterly, I like to grab the top 10 cities and just monitor that against any campaigns you're running to see if you are getting some traction from those locales. And the other one is behavior, site content, landing pages and landing pages. So while the other one was just your top pages just based on overall traffic by those that had the most page views, this one is specific to landing pages, which means this is the first page they came to. So I'm going to tell you that all the years of building websites and looking at analytics and creating visualizations and working with clients, people are not going to come to your website the way you expect them to. Not everyone is going to start from your home page and work their way through however you lovingly and carefully set up your navigation. Humans come in from your about page. They come in from a blog post and they click the bottom footer then they click the sidebar might go home and about and home at about four or five times they're going to do it all. So in this one, I like to look at this especially if I'm trying to get some insights on SEO activity. And the second I'm going to show you again how we can drill down deeper into that but landing pages is usually a good way of proving about your organic traffic and also any social media traffic that you have. And this could be very surprising for most folk it's going to be your home page but you could have some amazing pages that are actually hitting it out of the park right on the onset you're going to want to figure out why are those pages becoming the first touch with people that might also be an important thing that you might find some landing pages you weren't expecting to be such high heavy hitters that you might want to start placing some asks on right. So maybe on your home page you have a really important event coming up and you've only got that on your home page but you look at this report it knows that there's three other pages that are kicking it just kicking it when it comes to traffic you might want to start putting event information on there too because you've got audiences coming and you don't want them to miss out on critical pieces of content. So they're doing stuff but I got to wonder I'm interested from a consulting perspective and from a growing your brand awareness growing your cause awareness if we're all the hard work we do in our nonprofit lights how are people getting to your website because even though we have all these page news not all pages are created equally right not all people who come to your website are exactly the kind of donors you want or funders you want or volunteers or canvassers or people that you want working on your team or that public that you want to know more about your cause. So under acquisitions that's the term we use in Google Analytics for how did we acquire these people in our basket? So you can click on the overview and get a nice little pizza pie pie chart of all the different ways that people come in and depending on your website and the kind of traffic you have you might have different named sections than what's coming out here. And again, you can quickly see where your different channels are coming from and a little bit of their behavior and then you can drill down a bit more in the sub tabs to find out more about those particular kinds of traffic. But some of what I would like for you to focus on is of course organic search. These are people coming from Google being et cetera. And again, Google Analytics will tell you about their behavior but if you're really interested in what keywords and queries they're using you're going to want to bounce over to Google search console and do that. About seven or eight years ago Google Analytics used to show us that and they don't really do a good job anymore. Go over to search console and look there. Referral are any other websites that have a link and then people clicked it and came to yours. And so for us as a nonprofit sector I'm going to say this is really important for are we connecting with our community partners and making sure that we have links that are relevant in their resources page or a blog post they wrote or a retrospective or like we do here with TechSoup events. We do recaps of the content. I know when I get clicks from all the Harvard that's been done recapping those articles because I'm going to find it in my referral traffic. And it's also a great space for you to understand as well are there any other sites or communications you didn't realize that you're getting traffic from and you might want to reach out to them and build a stronger connection as community partners for content, for doing work together whatever collaboration means to you. But I do want to put a little caveat on referral it's not a perfect bucket. It also come times does things like Facebook will show up in there sometimes or I think some of Facebook's like mobile traffic will show up as well and Linktree especially if you use Linktree for Instagram it's going to show up in referral because of the best of Google Analytics mind that's a website necessarily a social app so you have to be careful with that. And there's one called Direct and Direct is like the black hole of all of these buckets of how people come basically either is going to mean three things they type it directly into their browser and came to your website they bookmarked your website it came to it that way or Google has no idea where to put them they can't put them in the search bucket they can't put them in referral they can't put them in email so it lands there. And the biggest takeaway I would say from that is do your due diligence to track and promote all of your content and traffic so you shrink down how much of your traffic is direct. Sometimes you can tell if that traffic is brand based because they'll go to particular pages and you're like oh only people who really know our brand or know our cause or know our initiatives would visit these pages. So when I see this under the direct bucket we know we're doing our job from a brand awareness perspective but you could have some pages where you're like I have no idea how these folks got here and they're not really sitting into our other buckets. We have some work to do when we're sitting on our campaigns to try and make sure that we can attribute all of our traffic to other buckets than Google's fancy bucket. Of course they're social you got YouTube, Facebook, Instagram but you also got Reddit and Yelp and Quora in Pinterest, right? So a lot of social traffic can go in there and that's a great way for you to drill down. Yes, while it's great that people like to comment and on Facebook with their posts what does that traffic do? Is that traffic more active than our other traffic? It's good to find out. The course page search is if you are running Google ads your content will show up in there or so your traffic will show up in there and email is generally going to be your newsletter platform so like Active Campaign, MailChimp, ConvertKit all of those done right. They should be landing inside of your email bucket of acquisitions but it also does sort of include Outlook and Yahoo and Gmail but it's only if the campaign is set up correctly. So email is okay, it's not the most sound bucket we have it really does depend how the email client system you use to set up if it's fitting it out. In that case I highly recommend using like UTM parameters to kind of tag those pieces. Which is great, okay cool. So we've got a little overview but like I'm not here for that Allison. I'm here to understand what in the heck do I do with this giant open box that is Google Analytics? So let's put it together, right? Like how can we action some of these things? When I talk with clients I think there's a misconception that I will go into their Google Analytics and like a crystal ball I will look into it and all of a sudden based on all these numbers and data I'm gonna see a complete picture what's happening with your website but actually it's not like that at all. In fact, I need to understand who is your audience and is their behavior lining up with the goals or ROI that you have set up for your site? Once we understand that we go to Google Analytics and we ask a question first and then we go digging into the data to find answers not look at the data and hope that some sort of story emerges.  So when you're looking at it you wanna hold in your mind if I'm thinking about our ideal audience, our ideal funder, our ideal cold lead, warm lead whoever's persona you have in mind and you think and I'm thinking about them in terms of donating or thinking about them in terms of creating a collaboration with other organizations then you go digging around Google Analytics to see if you can solve what's happening with them. You can also use it to look at performance of pages and posts. Based on what makes sense again for your goals and ROI you can look at great performing pages and then contrast those with pages that aren't doing as well and then you can kind of go, oh, I wonder we think we have a hypothesis that this page is doing well because of X, Y and Z. This one isn't. Why don't we test what we've done on this page on that one, let it run for three months and see if we can't increase the behavior we want. And that could come down to things like new functionality or changes you're doing. Maybe you started adding pop-ups to see if people would sign up for your events. Maybe you changed your donation system and you wanna track how that success went. Maybe you're changing some design. Maybe you've added a whole events module and you're just curious to know if anybody actually bothers looking at the events section of your page or if they're gonna continuously just use Eventbrite or Facebook to access those pieces. So when you're starting out, it's more about what's my core audience wanna do? What do I hope they do and did they do the thing we wanted to do? And if not, can we reverse engineer where it might've worked better and test that out? And one thing I dearly offer up as a tip is when I do go looking at clients data, I will see some interesting, like after they've asked, you know, we've asked the questions, I'm going in with my little, my little sleuthy hat in my, in my supply glass, so I'm looking around. I might see trends or I might see some sort of flow or spikes or some really interesting anomalies. And I'll go back and I'll say, oh, can you tell me what happened between of May and September of last year? And I'll get, I think we did an event. Did we publish that series? Is that when we were on CTV? So what you can do in Google Analytics is to avoid wondering what in the heck happens when you're looking at historical data is you can leave notes and they're called annotations in Google Analytics. There's a couple of ways to do them, but the quickest way is whatever you see a timeline illustrated like this, there is a little dropdown arrow. And when you click it, you can fill out a little note to yourself and set the date. And you can be private or collaborative about it. So private would be you want to keep a note for yourself. Maybe you're a developer or maybe you're working internally and you don't want anybody to know that you forgot to publish that blog post for two weeks, you want to leave a note for yourself, you can put it in there. Or collaboratively means anyone who has access to the Google Analytics will be able to leave your notes. As you can see here, the little notes will be these little tiny speech bubbles on whatever date you put in. So what would you leave as a note or an annotation? Whenever you publish new content, hopefully you have a really strong content calendar setup so you actually know when things are sent. But Google Analytics, it's good to always put in when a new page or post or other kind of post type is launched. Any marketing, email campaigns, digital advertising you want to leave notes about. Any offline advertising, right? We're talking about reaching a new city or a new region. You might want to leave a note in Google Analytics that you ran a TD ad or a radio ad or you did a print ad. Any major website changes, new design, new content, you're testing out a new plugin. Any website or server problems, maybe you're hosting went down for a couple of days. Maybe your cart system wasn't working or any other notes. If you think that it might be useful to future you when someone, myself or someone else in your team goes digging through the data, do leave that note. And of course, you don't have to log in to Google Analytics every time I look at a report. In fact, you can schedule them and just have them emailed to you. So when you are looking at a report in the top right-hand corner just above the date picker will be an export feature. And you have an option to email it as a PDF, Google Sheet Excel or a CSV depending on whatever your preferred way of working with data is. And then you can email it to yourself and then you can even set down the frequency like daily, weekly, monthly, quarterly, and then what day of the week you want it to send and for how long you want to do it. So you can set up a report, get comfortable what report matters to you in the 25% and then just get emailed and that's almost like a great reminder. Oh yes, every end of the month we always go in and we look at our acquisitions tab. I just want every month to check in and see if we're doing that work. We said we're going to be more active on YouTube and promote it through Facebook. I want to go in and see if we're actually doing that month over month.  Now talk a little bit about driving a bit deeper, right? This is for the folk in the room that definitely are already a little more familiar with Google Analytics. They kind of want a little more juice, a little more right in it. So we've already talked about there's these dimensions that fall down, page view, sources, that kind of thing. But you can add another dimension on top to drill even deeper into your data so that you don't again have to do guesswork. So when you're in a report, there's this little button here called secondary dimension. Just a fancy way for saying, hey, do you want to like slice and dice your content an extra way by adding another viewpoint on it? Sure. And what I like to use is source slash medium. In other words, it talks about where do they come from by what sets? So you can see here that we're on the top pages website view here. And then we clicked a secondary dimension and we set it to source slash medium. So right now we know that in here workshops on this particular website had some traffic, but now it's actually delineated it between direct traffic and also Google traffic. So now you're not just saying, oh, the workshops page is the most visited page of our website, but so much of it is coming from direct and so much of it is coming for Google. So again, you're adding an extra layer and we're gonna have to say source slash medium. I tend to have that turned on often when I'm doing my deep dive inside of reports. So to the light to use, like I said, is source slash medium and landing page. So I wanna know, even though one of these pages has a lot of traffic, is it coming, like which one's performing better? Is it Facebook? Is it Google? Is it DuckDuckGo, Bing, right? Like within that reporting, I can then go, well, I've got more traffic coming from Google, but Bing is actually spending more time on that page. See what I'm saying here? You can really start to see the behaviors it all lines up. Or another one I find useful, especially if you're gonna be entering into a redesign or you're gonna be hiring some interns that you wanna start looking at just cleaning up the content and the look of your website a little bit, then you can do landing page and device category. So again, you can look at all of the top pages coming in, but then you can see compared to people who visited from a desktop, a tablet, or a mobile phone. This can be really critical in nonprofit work, especially if some of your content is sensitive or private in nature, right? So you may have a bigger advocacy about housing or sheltering or the unhoused. And so you have a couple of pages that you expect that the general public will come to. But maybe you also have a page that makes sense that people and clients that actually use your services from an unhousing perspective would use it on a phone. And you might wanna cross-track that data, right? Because that page might be more important for our mobile folk finding what they need because they're in a moment of urgency, right? They're trying to access the services that you provide versus general public who are just looking to find more information about what your nonprofit does. And of course, wanna dive deeper with goals because at the end of the day, you can have all this data, but if it doesn't really funnel down into the thing you want people to do on your website, then your website's something more than an interactive brochure, right? We kinda want people to sign up for that newsletter, donate, download an opt-in or white page, connect with you to grow your community and to grow your collaborative initiatives. So what Google Analytics calls these goals, and the most common one is called a destination goal, which means you have assigned a page on your site that when people land on it, you know they did something. And usually I recommend a thank you page. When someone signs up for your e-newsletter, they should go to a thank you page. Did they give you a donation? They should go to a thank you page. Did they download a white paper or case study or your AGM report, right? Then you wanna thank you page because you would know that in order for people to get the thing, they had a land on that page. And what happens is once you set up goals, there'll be more data and metrics available to you. So you can see here that in the Google demo site, they have a goal called registrations. It's not my website. I'm going to assume that they have a goal that there is a thank you page at the end that confirms that people signed up. And because they have that goal set, now they have a conversion rate for every landing page, they have a registration of how many were done and a value. Yes, you can assign a dollar value to this if you want. And now that this is in place, you can begin to reverse engineer the behavior and all those other dimensions I've taught you of, okay, this page, we have more people who, this month we had 15 more people sign up for our newsletter. Oddly enough, the only thing we did that month is we really talked about our resources page. You can go diving around here and while you might think that people come to your resources page to get resources, because you have a really great design, it's possible that the way it's designed, people are drawn to signing up for that end result. So again, having goals would give you access to a lot more of those features. For my darlings, I know I just like, it was fire, water, water hose drinking from me once again. But you can get these slides at 25-GA-Nonprofit, today's slides. And also I have a five page PDF that goes over all those reports in detail, the dashboard, how to create the goals I just mentioned and all those other great things. That's totally optional. You don't need to get it if you don't want to. So my darlings, thank you, thank you, thank you for your time. I'm gonna stop sharing and I'm happy to answer any questions that people may have in the chat. Thank you. Well, that was amazing. Thank you so much, really grateful for you to come and give us like the overview of like, what is this terrifying beast Google analytics? So questions are coming and for the rest of you who have not yet thrown your questions into the chat, put them right in there and I'll make sure I read them out for you. So we've got the first one here actually coming from Cenk who's asking like, when starting, one challenge I have seems to be not having enough data to actually compare yourself against. Is there some industry standard or KPIs that we can use to figure out whether our numbers are normal or crazy looking? That's a good one. And it's kind of hard to answer without like to have a benchmark. There is a feature inside of Google analytics in the settings where you can set up an industry benchmark. It's not perfect and depending on what you're offering, like I think it's about 55 different categories, you can sign up for that inside of the Google analytics admin area. And that can give you some idea. I think you have one, I did one in the insurance industry and that one worked out really well. So we were kind of worried that our social media wasn't working that great until we looked at the standard for all of the other insurance companies that opted in to being part of this. And we were like doing awesome. We were like, oh wow, that's fine. The other thing I would consider is think again about the flow in nature of your traffic. And you might just want to wait six months and then maybe compare that to the six months prior. So there are no standards. The only thing I would say is continuous growth is always great. Not that growth is gonna be happening forever. That's like physically impossible. But it really does depend on what you're doing. So I wouldn't focus too much on, are we higher or lower than others? I would compare yourself to yourself either quarterly, monthly, or every six months. Lovely, that's helpful. And Sarah also listed a good M&R benchmarks report as well, which is a place for you to compare specifically against I think other organizations and nonprofits, which is I think can be useful. I've got another question coming in here from Murray Leslie who's saying, at this time, should websites be designed mobile first? Like when we start thinking about that, should we start with mobile? Oh my goodness, yes, yes, yes, yes. So mobile first consideration would be that when I was, I used to teach UI UX design at NSEC IT college. I would literally tell my students, just imagine the world is one big long brick, right? So in that one big long brick idea, what is the most important thing that you wanna have out there before people get to scroll? I also wanna clarify that people will scroll. You hear people talk about above the fold and no one scrolls, bullcrap, people scroll, they don't wanna use their thumbs, they don't wanna tell their reader to scroll down, right? So absolutely, I would say mobile first design is excellent. It's the most easiest to design for because it's kind of top to bottom. And also from an SEO perspective, if you and a competing or a similar website have the exact same kind of topic and yours is mobile friendly and theirs is not, you get an extra point in search results. Because again, we're saying that we're taking care of that, right? And also mobile design usually means we're trying to load it quickly, which we're also thinking about those who have very slow internet connection. Not everybody has the beauty of having fiber op, right? So absolutely, if can go mobile first and not find a nice juicy grant, it'll help you get there. Awesome, we are now at about four minutes left. So we've got time for two questions. First from Alex. How do you translate your goals into Google Analytics trackable goals? Like how do we actually track a link into a goal conversion? So one way you can do that is it depends on the nature of what that link is going to be. So the easiest one is, as I mentioned, if someone has to enter in information that number one you're gonna get regardless of the website, if Google Analytics works or not, that you know they converted, and then you wanna make sure that they're gonna land on a page that only somebody who is in there could actually attain it to. If instead, you're just interested to see if people are going to the third blog post in a series, that can also be a destination goal. So any link on your website can be a destination goal. Conversely, if you're doing work where you're trying to like share things on social, there's something called a UTM parameter. And what a UTM parameter does is you could, I'll set the question really quickly. How do you know if you send three tweets about your homepage, which tweet is actually working the best? Because you're just sending them all to slash home, right? But when you use a UTM, you add an extra piece of code that says this is coming from Twitter and it was tweet number one. This is coming from Twitter and it was tweet number two. This is coming from Twitter is tweet number three. And that way you can actually compare your work doing with that. There's on, if you get the download or on my website in a blog post is using UTM sort of traffic growth. That would be a great resource for that question to kind of dive deeper. If you're not so interested in end conversion results, but you wanna track links better. That's the one for you. Awesome. And we have actually a final question coming in here. Let's see from Cenk, which is. So what if I get stuck? Is there a good community resource or forum for like forgetting support with Google analytics questions? Good one. I don't know of any free ones. I myself am a long time student of data driven U run by Jeff Sauer. And so you might be able to find that group on Facebook but I'm not sure if it's only limited to people who are taking this course to be other Alice's. I would say you might wanna start again. I find Facebook groups to be very valuable. I don't know of any ones I joined specifically for Google analytics, but you would wanna look for maybe some marketing groups that have a couple of gurus in there that like to have Google analytics. But I can't think top of my head. And I'm also a big fan of YouTube. Like I think YouTube is the underrated resource for free learning at your own time. So unfortunately, darling, I don't have a specific course or name or group that I could refer them to. No worries at all. Thank you so much for your time today sharing your resources. We'll make sure that all of the video, the slides, even the cheat sheet, those links are all available to you afterwards. And for people who've just slipped in, the answer is yes, we are recording this event. And so we'll make sure that this is available to you and all have that link and all those other resources available to you probably by end of day, Wednesday at the latest. Otherwise, we just hit one o'clock, which means we are now at the end. Before I let you go back to your busy lives, let me just remind you that normally we have all kinds of events lined up. We don't this time, which means the second slide. We need your help. Do you have a great idea in mind? Do you know a presenter who might be a good fit for this audience of around a topic around how can we use technology at nonprofits? Reach out to us. There's a contact form on our website and we would love to chat with you about coming and putting together another event. We can support you if you wanna be an event producer. It'll be super fun. And again, the way to reach us is if you come to our main site page and just scroll all the way down to the bottom, scroll, scroll, scroll, you'll see there's a contact form here and that'll send something to us. So that would be the next step if you wanna reach out to us. Otherwise, I am ever so grateful for your time. We will surely have more events as we work our way through the rest of the year and again, so long, farewell, I'll see you soon.


Hey Haley, how you doing? Hey Jayrod Y'all doing and no, I don't know what is wrong with the game. It's just been doing that I had to figure out what's wrong with it at some point in time But right now we just got to deal with it. Can y'all hear me? All right. What's up, Douglas? Hyromancy Y'all can hear me, right? It says you can oh hang on here. Let me There's gonna be wicked echo if I don't Sound like I'm from Boston Wicked echo yeah, not a wicked echo that Bob That's more manor never mind There we go Spoopiness spoopiness All right, let's get some facial features on this ugly mug. Let's go boom How y'all doing? I am red in a red shirt with a red face. I am a hundred percent red as In I'm ready to rump. No, let's not let's not do that. Let's not do that at all putting the keyboard away Into a secure position Not yet Haley Yeah, I know I'm uh, I'm starting to grow concerned. I Have not to have the card. All right What is up John Smith I've got red on me where I don't see it. I'm sorry. It's not your fault. Haley. How's the game audio? Was it nightmare the events surrounding Maria's disappearance would be just The Texas chainsaw that's a car It's probably though. It's not raining anymore. So if you're hearing any hissing or anything It's probably my air conditioner. Is John Larriket still alive There's got to be a reason why they didn't because even in the remakes they had him do it You can play as either Haley. Hey bookable You were playing this yesterday. Yeah, it's a lot of fun. I played it for about an hour last night with the oldest Wait a second. I got I have Progression points to progress with what I'll go We building up we building up Connie we maining Connie as much as we possibly can Awards a random perk. I'm not a gambling person Evening Jimmy. How you doing? He's on the night court reboot. Well, why the hell didn't they I Don't understand why they just didn't why they didn't have him do it again And to think they were going to go with the title head cheese What's for the original movie? That's cray-cray. Oh, that's a little loud in my ear holes. Let's bring my I can't I can't work this TV over here Let's bring my audio My headphone audio down and let's bring y'all's audio up just a wee bit Y'all tell me if it gets too loud right or tell me if it's too low. What are we doing up here girl? We gonna spend we gonna spend and we gonna spend Sneak attacks decrease the families max stamina for a limited amount of time max stamina is reduced by 50% for 10 seconds Oh, no, it's still a bit sketchy. You talking about the stream. Yeah, I can't I Cannot figure out what the hell is going on I was hoping somebody would come in To the chat and be like yo, this is what's wrong, but so far. I've gotten nothing. I've changed out cables I've checked my capture my capture device all that stuff Hello, you fire He's a good kitty kitty kitty kitty All right, let's run from some some cannibals y'all She's cleaning her paws. Okay He's a potato powering your computer fair Absolutely fair. Of course y'all took the good people. Well, no sonny's one of the good ones I'll probably do I'll do Anna And I just like that we ready could we ready Uh Chad said Chad Lutzke said he was having problems waiting on a match, but I haven't had problem any problems Have you checked the refresh rate? Apparently that sometimes affects it How do I go about?  I don't know anything about this stuff Jimmy buffering auto-detect flip vertically Resolution well, it's not in there Let me go over to the hardcore settings similar to me except I'm not chasing a moth. I'm chasing. Okay What is you doing? stream Yeah, I got all that Output video streaming all that good stuff. I may not Be able to do this Hang on. I'm running out of time guys. I gotta jump in here Recording no replay buffer. No stream delay Automatic reconnect hot keys video Sorry guys, I couldn't I can't find how to change the refresh rate I have voice chat off too. So you guys aren't gonna hear the Absolutely Obnoxious people who play this game. Bruh, come on. Stop making noise. We're in it. Oh Gotta do more than focus man. Get us out of here. Is this it? Yeah, this is an escape route.  How you doing rule to stay hidden? All right, I think I'm good rule one is don't talk about takes the chain saw massacre.   I am terrible at this It ain't that good.  I was in the I y'all we staying hid We just gonna chill right here until the heat dies down because they just threw some motherfucker out of window Oh, they just gonna let him go.  What is this? Brain numb dude doing I need a crank to get out that way. All right, y'all we're getting What do you what did you do? What did you do? Hey, oh, what's up young Tang?    You gonna get us both killed I'm about to turn on voice chat Cuz these really you didn't see nothing.  This looks terrible on this TV Actually, let me see Video, let me boosted way up for y'all Is that better? Yeah, nothing I could do about that. Sorry. I'm the last victim stint Well, I'm not getting out of here. I'm not making it out of here. I can tell you that right now Alright, here we go guys It's the best chance I got There he comes There's nothing I can do about this Well play dead Yeah, there was nothing I could do they were camping around the only exit Well, not the only exit, but the only exit I know how to get out of That wasn't bad we were last person standing one of these days. I'm gonna win a match Dan won one last night one one One one customization playboy playboy. Let's get her up. Let's care. Let's get her up Nope didn't grab the right one Cuz he saw Chinty saw No, it wasn't Leatherface didn't kill me Well, what should we go with what should we go with should we go with? Let's call this lavender. Let's call this blue. Let's call this green. Let's call this yellow Which one y'all y'all vote in the chat and I'll come back to it. Why can I not get that one? That's locked so I have to go Wait what oh I have to get that one first Shell says lavender. What's up shell? Green blue you'll stand out Yellow I don't want to stand out blue. We got we got hot blues coming through All right We're gonna do blue because I don't plan on being seen anyways, so we're gonna do blue Your stealth is increased by three your toughness. I Ain't having any problems with stealth. It's the toughness is hurting Definitely no bright colors. Well, I hate to break it to you, but We going blue for now Receive less damage when jumping out of windows or yeah.  I'd be big mad I already got that. Didn't I or did I not have enough points for it? That's three All right Let's do Yeah, I don't know what the hell is wrong with it. I've changed out cables. I did all that stuff ain't none working All right, yeah, be ready for everybody to say hello to you Well, you you tried to fix it already. I mean we've tried everything. I think someone said something about a Refresh rate, but I couldn't figure out how to do it. Ooh, they get they started me with honor I'm a happy. I'm a happy mother That's who daddy wanted Let me not call myself daddy that that's that's beyond weird. Yeah Yeah, let's let's stick with honest my girl. I'm about to fight the grossest name boss Yeah, ceaseless discharge. You don't fight it Haley. You don't fight it. Look up. Vigis. You don't fight it Don't fight it Dark souls one guys Look at it. It's not as noticeable in this game because of the aesthetics. That's true It almost looks like a old VHS tape or a worn film See, we still got to wait because Julie Julie Julie. What are you doing with your life, Julie? Thank you. See Dime 13 delight heard me You don't fight it. Look up a video for it. Don't fight it. It's a waste of time and resources and everything else Don't fight it Look up a video. I promise. I'm not leading down the wrong path. I'm of course not talking about Anna Anna is no hoe I'm talking to myself Because y'all don't tell shell But I've been known to hoe I do some strange with some change. Would you stop making noise you bucket-headed bimbo? What are you doing? Oh? I hate people Open Sesame Street Don't we don't want to go that way. Yo, we don't know we do not want to go that way Hang on come this way Yeah, just look up a ceaseless discharge.   Oh, no, I did not just walk in here.     I'm trying to hide the booty meat But the booty meat be booty meat. I mean and I got some shells. Don't listen to this and I got some some cakes Wild sentence to walk in Y'all need to stop What's up, baby wreck for it? What's up there? Oh, thank you Thank you, Lord Jesus in criminal heaven totally ignoring you Fair I mean a hundred percent fair Grandpa hungry for that booty meat.  I Am not going that way Hey there Mr. TCM. Where you at big dog? Uh-huh, we gonna be real gentle with this Just go just go Everything you saw happy.  I never fight him Do be do be do at Walmart trying to decide between Madden and Armour Court 6 Man, if you get Armour Court 6 we gonna fight you can't get it before me Well, I'm just kidding because I can't afford it right now anyway, so No, you don't remember ask Chris ask Chris if you're supposed to fight the ceaseless discharge See what he says Excuse me fuck. Did you come from?  It's just a little it tis but a flesh wound ah Recover no, I was healing you all saw it. I was healing You can't hit me while I'm on the floor flow Joe Tis but a scratch. I haven't found the exit yet Honest right wearing red now fair and this is ball Ceaseless discharge young Like red Robin There we go. There we go. There we go. All right.  I can't get to that door He's oh, I missed all these heads over here You were bit behind on stream it happens.  I know he's talking to somebody outside like that whole coming She's a coming. All right.   I'm dead. Oh well that didn't work at all. Oh well It was nice while it lasted though. I was doing so well. I probably would have escaped had I've been able to heal before all that God who knew jumping.  It's fine the the tail is When the screen gets yellow around the edge and then it turns red The closer they are the more orange red it becomes Yeah, it may take a several tries, but it's so much better than fighting it Because it is well overpowered Man, I was the first.  I thought I was gonna be okay as a damn lie After this next round, I got to go out and I got to go into the house and give me some To drink. Oh, they gave me Anna again Wait, wait, wait, wait. No, no, no, no. No, no, no, no Where's my girl at?  What the y'all I'm big man. It wouldn't let me go over there. So we got we're up against Garlic Barret alt Fox. Oh Lord alt foxy. El Campo. Oh never mind. That's like alternate Fox like from FNAF Evil biker fire lady Christ Chrissy Christ's When my girl's that from the front to back. No, I don't hear that gravity hurts more in Texas even gravity is bigger in Texas All right, y'all got jokes and I'm here for it. Good luck. Haley.   I help you all the way through that game We've been live now for 38 minutes in Southeast Texas.  Yeah, it's the easiest boss in the game Even easier than the asylum demon at the beginning you're welcome and That's the intentional way to beat him. They don't mean for you to fight him They mean for you to go up there and hit him a couple times and be like yo wait This guy is way too strong But some people have seen you know people like a challenge So some people have gone and beat him hand-to-hand kind of deal, which is just absolutely insane to me If she'll if she'll were to look up the boss She'd know exactly what I'm talking about because me and Chris always Always complain that sometimes it doesn't work.   Oh look listen to that.     Anyways.  I don't have anything to unlock this door yet But I'll take this health. Yes, Jesus. I will Tell me lies.  I wish we could you can sneak up behind them and stick Bone shard in their neck meat It just slows them down. It doesn't really do much else. Are you kidding me? Well, it might be that but there is literally Characters with perks that you're supposed to use To distract the bad guys because they're faster and tougher. I Am not one of those Just to let you know right off the jizzy Jizzy that was not the I meant right off the jump and I was trying I was trying to be hip and all of a sudden. I'm covered in jizzy. What happened. I Didn't mean for this to happen Thanks, Abel is on you.  Y'all ever seen the last of Garfield comic?  Did you see him scamper on by? He's gonna be able to see me there Be safe out in that heat My brother my brother. Oh, I know what he's doing He's camping He's camping the uh He's camping this thing over here. Hang on. I need this right here to progress.  That's that's what happened it was a manly scream I screamed big Lee No, you shouldn't Welcome back tie. How you doin? How you doing? Well?   He ate yo yo come come this way move What up Brian? How you doing brother?   Surely an entire butt cheek is a good thing no no no you do not understand how these things work shell explain it to him I got a game to play and I'm just kidding I'm not like ordering shell around because I I like breathing So anyway since I'm safe for right now When I call something a butt cheek It is not a good thing whatsoever Just like but I was doing this before I met Derek and Derek started calling thing Well, and we know Derek calls good things titties bad things cheeks Well, here's why cheeks are bad butt cheek is bad thing for me because my butt cheek Just twerks on its own like it just randomly will start working Because of the nerve damage right? Nope, you don't see me Or do we? Hey Yeah, don't nobody care about grandpa right at this very second and I wasted my health on y'all I wasted my health Actually, I think I'm alright. Yeah, I'm good. I'm good. I'm good Yeah, but we know we're going go we know we're going we know we're going We're going right here. Oh, she's healing me.  Come on.  Hell yes tail slaps all around everybody We got a W first W first Yeah, thank you, Brian.   I just spent ages trying to work out where the hell to go and I forgot you just walk on the lasagna. Yes. Yes That's right beavers in the chat. Hell yeah, thanks y'all. All right, I'm gonna go ahead and take a break I'm gonna grab some water when I come back. We will play some more of this. I need to exit out of here before Yeah, all right, so y'all kick back relax grab some snacks I'll be back in about 10 15 minutes and we will play some more I'm probably gonna play for about two. I the absolute max is three hours But uh, yeah, we on break We out here Let me stop Bye y'all He has returned Hello, everybody. How are you doing? Did you have fun when I was away talking to each other? Yeah, it's a glitch like it's not really a glitch but uh shell was walking me through Uh, how to possibly Fix it. So I have to go into my My settings. I also need to plug in my damn controller. So give me a second and I will be right with you Where's the hole?  Thank you All right Nope Okay, so shell said something about going into settings I guess it's gonna be in display screen and video video output Hey shell you still in here because the vrr is off Maybe turn it on The your tv. I know the tv doesn't support it, but Yeah, I don't see Yeah, allow the refrate rate to adjust in real time while using tv's and games that support vrr Variable refresh rate. I know the tv doesn't support it man Okay Let's see if that helps if not then we just gonna have to Deal with it until I can figure it out All right Bring back the game screen Okay Bruh if that fixed it just going in there and trying to turn it on i'm gonna be big mad. All right Nope, it didn't fix it All right Let me try going into the settings over here one mogin video That's 1280 Advanced Yeah, I don't see anything. Anyways, let's get back to the game Who else do I want to upgrade analog horror is all the rate? Yeah. Yeah, I know Um also, uh brian or zoop. I can't remember who told me about blood wash. It's only $10 on playstation So if y'all want to see that one, let me know. It's a very short game. It's also the graphics are absolutely terrible But uh, yeah, let me know. All right, let's go with uh Ooh, we unlocked. Okay. So while i'm uh upload not uploading While i'm doing my skill tree y'all vote on the next outfit Do you want the uh native design? Which would be this one right here right here And or do you want yellow green blue or lavender? Which one? And there's no guarantee. We're actually going to get that one Must have been zoop. I haven't heard of that one. Yeah, I think it was zoop What's over here toughness? Yeah Yeah, we're gonna do this one That cost two of course it costs two All right, that's all we're doing for now Let's play. Let's play. Let's play. Let's play. Let's play Oh, yeah, let's go back hang on Native lavender we got two votes native Native. Oh, yeah, we going native, ain't we? All right So let's I like the way y'all think you all want to use the new one. I can dig it. Oh my red my red Redness matches the redness of the redness. How about them apples?  Uh d mac jr 94. I wonder who I wonder what d max senior do for work I do be wondering them things I do be I do be do be do Lord I thought I was gonna be the highest level person in here, but no daft wallop what the Daft wallop As connie has one more level than I do Daft wallop So good Come on. Anna Please hit the button Anna d mac jr. We're we're begging of you We're begging you Begging, please. Thank you. Look at you go. Look at you go.  You have a very musical party We There's something along those lines It's an adorable name for a hamster You daft wallop I figured stoner might not be okay with playstation. So I use wicked. Yeah I accepted your uh your friend request too.  Oh You dense pudding. All right now. You know why I picked connie Because she's agile. Well, but y'all get your minds out the gutter Y'all get them minds out them gutters Oh, I can hear You see how quickly she can open these versus how slow the other The other lady goes Yeah, this one's pretty cheap.  Y'all doing too much goddamn chicken. Oh ronnie dead Connie I did not ask for your breast meat all up in my face. I'm just saying Jimmy Jimmy got the right idea Y'all are killing me with this I need a thing I just locked myself in didn't I no i'm i'm i got open over here I need A tool my family's always been in me It's a great line Y'all I cannot find any of these This is this part over here ronnie we hardly We hardly knew the yeah Oh, you're dead too I don't snag a titty.  I'm just making sure he can't Sneak up behind me.  Where's all my home skillets at?  No damn Yeah, I'm dead well So much for that round I would love a survival horror freddy kruger game the evil within style rather than pvp That would be interesting. I guess they could do it as like the dream warrior thing so you could fight back I'd probably run around in circles. It that's what I thought too, but Um I got used to it really really quickly and dan told me there is a way to Oh, we got 18 viewers in here. Hey everybody. How y'all doing? You know what? I was doing much better as ana. No Yeah, let's go. Let's go.  I don't know. I don't know what I'm saying Yeah, we're in the right place Come on connie. I say after I Xed out And you you level up rather quickly in this game too It's just a lot of fun. Whether you're dying or not All right, so let's see who we playing we playing with sweeties Playing as johnny Eithen court As the hitchhiker panzer cracking Okay Leather face We got ricks 231648.  It's the homie big chowder Big chowder come on.  No not yet. I I really in these in these kinds of games. I vastly prefer To play as the victim I don't know what it is man. It's something about these games. It just doesn't feel right like hunting people down I don't know. I know it's just a video game. I'm not saying that anything wrong with it. It's just I don't enjoy it to working but me No, I can't change my my playstation name and I think you have to pay for it At least on xbox.  I guess it was Y'all check this out So the video the the game audio Is at 69 chef's kiss And I am not going to change mine. It's bad enough. I named my uh Dark souls characters booty as a prefix like it'll be like booty booty juice booty meat booty whatever Chris gets so annoyed with me with that Like I'll I'll boot up elden ring after this and I'll show you I literally call my characters booty as a prefix And then I'll add something at the end like booty destroyer Butt stab booty stabber whatever it might be good if you don't latch this Looking thing Well, we found a lock picking device right off the bat Mr. Stabby.  I mean there's uh dvd players that do that Dead by daylight players No, we cannot all stay together because if they find one of us they find all of us Come on. Don't be a dense pudding I hope the video game volume is pleased with itself That was far funnier than that should have been at least in my opium That's long for opinion.  You Taco bell.   Are you kidding me?  Yeah, I already read that never mind my bad. What are you pouring that on? How do you know where I am? It certainly feels like you know where I am Oh poor x66 died Yes, sir. Yes, sir You are not you are you kidding me?   I didn't do nothing to you Do y'all see me get stuck on the dude trying to run past?  Yeah, she's right there. She is right there Come get her turn around. She's right there Hey zeely, how you doing? Man, it's ridiculous I had my first w followed by two of the quickest kills. I've had since playing this game Go, there's nothing over here go in the house.   I had health. I had all that stuff and Those two got me killed Somebody find her. I know I'm being petty, but this is absolutely ridiculous She's gonna bleed out if she doesn't well, she never mind. She has a health kit. What you doing girl? Well, where are you? I've never even been up here You you have to go downstairs to get out.  Well, you need to find a fuse first Yeah, I saw your uterus That is not copacetic Scratching soon to hurt something all right. All right never mind Level up. Oh, I I am a squirrel's nut away From the next level man new unlockable. Yes, and I got 11 sp Nice Nice All right, let's go into Going to customization All right, we're gonna change our we're gonna change Anna's clothes All right, y'all vote on clothes. We ain't got anything else, but y'all vote lavender blue green Uh yellow or native. I think we're gonna main Anna When we can oh, that's right wrong Yeah, I played uh friday the 13th a couple times. I wasn't like Very happy about it I wasn't deep into it. Anyway Which one of these characters has The 11 skill points I collected Bruh I had 11 skill points. What happened to them? Oh, that's the next level Okay, never mind. I didn't get any skill points Well, no, here's 15 19 that cost two That cost three Well, we want that one You don't bleed for well never mind. No, we don't that's not the one I was talking about blue We got blue. Let's go around Time to clown. Let's go All right, this time we are staying away from our fellow Goombrats Because holy shit I'm gonna try something in the settings here See if it helps Let me know if the Stuff goes wonky or not. Never mind. It just did never mind That seems like it made it worse, didn't it? match output FPS All right. Yeah, we need it. We well shell pretty much is my like live-in tech wizard, but Fellow stay away from our fellow jabronis. Yes um If shell can't figure it out Thoughts and prayers because yeah Oh, I'm sorry. I didn't realize no y'all aren't wait. Okay. So who we got we got mclovin We got mclovin. Who's got mclovin down to win this one? Well, mclovin is one of the killers, but we got baseball player 12. We got lgugan We have lgugan we have the gugan in Is one of the killers Is the gugan I am far too tickled by that All right, we're gonna at least survive until like Middle of the match this time instead of getting killed instantly. I love how this one has more options for getting away from uh the killers lgugan lguganheim down Who who with me? Oh, it's ronnie It's ronnie playboy. It's ronnie Oh lord Okay, it goes up half So as long as I keep it below half This goes I'll be gone. I'll be lgugan I'll be good I don't know what this is, but we gonna find a way life gonna find a way Lgugan's not gonna touch my booty meat today Oh, lord jesus. Oh lord jesus.  Was it victim noise or was it somebody getting murdered that awakened grandpa because holy shu it Put a pet chicken and But a pet chicken and they move a lgugan Lguganheim.  Oh poop Okay, I did not realize you had to wait So much for not getting killed first Thank you god.   I think you're the one who died Bye, girl. I hope you find your other half Bruh, we just keep running around in circles Okay We need a new game plan because something ain't Something ain't clicking for us Nope cancel. I don't have room for it in my inventory Nothing Shut up And that one takes a Uh-huh I got you murdered. Oh come on. He was nowhere near me Whatever man.  I will keep that in mind There's a door over there. How do I get to it? Bruh leather faces all on my chotchkies Yeah, I know something's not right. Go Man it is still wild Oh, thank god. Come on. I need to close this door Hey solvents. How you doing? Welcome welcome Cocaine bear.  He's just gonna stand there. I don't care, bruh Do you not know I'm standing here? Or does he realize that I'm gonna have to burst out? Yes, I'm dead. I'm dead Damn Or I'm not I don't have any health left You need to find a third bear movie for Is it just me or do these guys seem like they're coming only after me?   Are they? No, they're still good. Can you heal me? I'm gonna bleed out in here y'all Oh easily Killed by leather face only one of them has been killed Yeah, I knew that was gonna happen. Oh well.  No, I'm not really complaining. This is I'm still having a blast Let's see where this guy goes because I don't know this area. Oh, he's about to die anyways Oh, yeah, I forgot he can fight back He can like push him over but he's not that good.  I have an idea.  It's it's something in stream labs. It's something with my setup tv doesn't support that When the world is a difference between 1080 i and 1080p But the 720 looks disgusting, so we're not doing that Chainsaw man crossover win. Who knows?    No, I don't want that. Hang on I'm looking into i'm looking into stream labs right now get ultra Recordings highlighter app store themes studio mode layout editor editor It's got to be in like video, right? This is what i'm seeing in video I got base canvas resolution integer fps values common Fractional Have you always streamed the games from your office with that tv? Uh, the the very first time I did it. We had no problems Literally the second time I tried it I had issues Hang on shell just sent me something It wasn't turned on because my tv doesn't support it Also check that your gpu drivers are fully up to date Okay, well, that's all stuff. I'll try later I'm gonna do one more round and I'm gonna take a break um But uh, I streamed like I streamed one time just from the playstation and one time once I had my whole setup uh And it was fine both of those times and then the second time I came out here to do it Everything started goofing I could probably try I tried yet another cable. I don't know I not know y'all I not knowed All right vote on vote on shirts What's she wearing this time? You know what it'd be lavender blue green yellow or native While I get some of these skill tree things over channel Your stun time is reduced by 20 Give me that yes jazels I actually do not care about that Grandpa is 30 less alerted by noises you make during the start of the game We got a green We got a vote for green All noise generated when interacting with crawl spaces or while gathering items has come Will be completely disregarded yellow match Leather faces apron so we got a green and we got a yellow We need a we need a tiebreaker at the very least Man, which way should I go? All noise generated while interacting with crawl spaces or while gathering items will be completely disregarded has three charges That sounds really good. But this one is also uh stamina consumption on dashing is reduced by 10 You can go all the way up to 50 I know you guys are still trying to Pick what clothing but Is it only when I move? No, it's not only when I move never mind So we got navy green and yellow Lord Jesus I'm just gonna have to do executive decision and go with ties green if I don't get a tiebreaker here soon Actually, I should probably go ahead and take a break know what I I'm so bad at this I ask a question and then I forget what question I asked um Let's go with this one. Okay. We got two greens. We got two greens So that's what we'll do. We're gonna go green this time Uh now we need to vote on what I'm gonna stamina consumption or This this one sounds op as hell honestly And never mind. We're going with stealth. I didn't yeah, okay. I got you. Yeah, it wasn't me moving. You're right After being injured by a melee attack avoiding additional damage for 15 seconds will reward you with 50 of the health you just lost. I think so I think so Yeah, definitely stealth. I agree all right now Hang on here. Let's see if we can figure this out. So If I were to hang on uh in three When I count down to one I'm going to test something on stream labs I want to see what it does and then when I come back y'all tell me what it does on your end Okay, so three two one Hey zoop. Yeah, this is online only There's no single player campaign whatsoever. Did it pause the stream for you? Did it say anything on y'all's screens? Streams I'm on your screens It did nothing Oh, basically I was I was asking about I'm trying to figure out something Because uh dan told me okay. So did nothing. All right. Thanks guys Um, okay So dan told me that there's some some way that I can pause the stream you guys didn't it didn't go black or anything Well, you said no, okay. I believe you. I don't know why I asked again. Um, I'm trying to figure out No, I don't want that don't tell me I forgot to I did turn I forgot to turn off my turn on monetization for this video And this is probably the best I've done as far as streaming. We've had 101 views There's 12 likes hell. Yeah Y'all making me feel special Yeah, so I don't know how to pause this so we're just going to do what we've been doing and I'm going to turn off face cam And I'm going to go take a break and when I get back Y'all will get more gameplay. We'll play for like another hour. I'm going to go for three Uh, because I'm going to be down most of tomorrow all right No, 10 to 15 minutes Guess who's back back again he is back Telefriend Oh 15 now Thank you guys try again. We can check that the bird stop bird stop flying All right. I'll check again in three two one All right. Did anything happen? Oh, thank you. Hailey No, nothing happened. Okay. Well I don't know what what the fish Dan's been talking about but What do I see? Yeah, I am big mad. So remember the leak that I had Uh, the month that we had the water heater issues. It was a water bill was 127 dollars Last month which no month before last, uh, which was supposed to be Like during the time period it got fixed was 150 I just got the new one And it's 107 dollars So I still have something I still have something wrong with my water so that's more Plumber nonsense and uh But It is what it is.  I am uh, I'm allergic to tech Something's got to give y'all because money getting tight tight Something got to give It's gotten ridiculous I know everybody's struggling right now it's just Like can can we all just have a break for a month? Like I think that's how dark water starts Yeah, I'm at I'm at the point now where I've just kind of like accepted my fate. It's like I don't know. I don't know Things aren't getting any better Why did I come this way? I don't know why I followed her Okay, so here's the door You gotta leave got me a little got me a little uh health juice That's right.  I'm so quiet. It's like I'm Oh, thank you right right here. No girl turn around Come on a skateboard. Okay.  Ah, not my titties. Ow my gut me. Oh, she sliced me from new new to neck me. Oh He did you turn the monetization? Don't you know?  Yeah, it's it's it's something in there. I'm so quiet. That's why she said that That's what she said that night we slept at her parents house No, no, no new new to neck me. Yep.   I should have just booked it Anna Anna go Oh, I'm supposed to turn the oh, I'm supposed to change these out Well, that's not been happening Within 15 meters Let's see what other ones I got after unlocking a door the door stays highlighted for No, I don't like that key item thing after escaping Upon death your killer's damage output is why would I want to do that? Receive less damage when jumping out of windows or climbing down wells Okay, I'm gonna try that one. You're stunned. Oh no stun time. We got to do the stun time That's what's been killing me as a stun time Uh and Your girl needs some some more toughness And definitely some more stealth. So actually we're gonna come down to on this Do one in that and put my proficiency up. Yeah, there we go All right, I'm ready guys. Sorry I took so long We finna be wilding out now We're gonna be jumping out all the windows and jumping down all the wells Y'all prepare yourselves You know what the only thing I can think of I have an idea I think I know what the problem is with the refresh rate and it's because the playstation is not plugged into the ethernet cable Because I think it runs at a max 40 megabytes per second while my computer Doesn't have a cap so if I run the computer on wi-fi and I run the playstation on ethernet cable Because that's what I did the first night and then I swapped it And we didn't have any problems that first night So When we get done with this Let's try that I'm gonna have to start another stream, but that's not a big deal Yo, what's up nick? How you doing man? How you been You finally decide on the cover you wanted you're gonna go with the uh the blue and red the one with the blood splashes on it I think that's what you said already hear you god damn it I thought I I thought I got away from him.  I don't see any health I lost him though Yeah, I know I don't know I believe there was some health over here already No, this is uh, Texas chainsaw massacre. It's in the title brah. Come on girl.  Oh, that was close. Ah damn it I didn't think he was that far.  Bye bitches.  They got to be mad.  I wish they would tell you where the gate is Team meat. Yes There it is up there, but I don't Oh Yeah, there's no well not yet. Uh, it's pretty new, but I'm sure they'll be adding it Damn that one's locked too.    He this one Uh, this one is Isn't as confusing to me as Dead by Daylight and uh Friday the 13th really had a lack of content Dude, there's still someone alive anyways I survived good enough level up level up level up Why is it glitchy? Yeah, it's Is it supposed to be like that? No, I'm sorry Let me pick Oh, I'm gonna go with y'all right about yellow though. It's gonna stand out too much Let's see what lavender be doing. I had five skill points Or is that hang on I might be thinking I might be thinking about this. It's wrong I got five skill points. Where'd they go? Team L. Google After being injured, but yeah, and that's the these perks are the only reason why I Uh why I lasted as long as I did so let's keep those perks victims family You you want me to go yellow just so I can get killed. I see how you are j rod The skill points were thrown down the skill point. I guess so. I don't know but I got five of them And then they this happened earlier too They just disappeared They vanished Yeah, they just disappeared. I have no idea what happened Yeah, you can play as the uh um You can play as the victims or the family either way and with the family you have a choice of five I think you have a choice of six with uh the regular folks or maybe it's five and five. Let me see Yeah, it's five and five I miss wheelchair guy Yeah, you can't play as you can't play as grandpa Play as chainsaw. Just got to go At the right time Yeah If I have I mean you you'd have to oh Our goon fella Uh that is Leatherface Is level zero and so is James bong For that's funny because there's at least three other James bongs out there Uh, no, he doesn't use a hammer, uh But one of the I believe it's uh cook uses a hammer um The hitchhiker uses his straight razor Uh Sissy I think is their name She uses a knife I don't know what johnny uses nobody I rarely see anybody use them What killed me hailey is it's james bong four Four So there's at least three others. There's probably a five six seven eight nine to all the way up to 69 Or four 20 four 20 69 I'm sure that exists too. Oh it is have confirmed That I was in fallout fall and bio shop James bong the third double o bong bong 426 9 new best number. Yes, jesus We need matthew mccanae skin next general. I'm hoping that they like put the levels Based on part two. I'm hoping we get the the skins from all the game.  Why am I already hearing chainsaw noises? I just spawned playa And why am I in here alone? Nope, we gonna close this and we gonna latch it That's what I say Oh, this is the one where there's only one way in and out. Nope. Never mind. I lied to everybody Bong James your food is ready Lady leather face make. Yes. I want it. I want it so badly. I want all the tcm movies I don't care how bad they think they are I want all the tcm movies There we go shaking bong water not stuck Thank you money partner. Oh, that was closer than I like If you hit those bones too hard they Go after other bro. Thank you.   That's grandpa Isn't that is that grandpa is that a body? Yeah, the new the new tcm movie wasn't that bad. It wasn't anywhere near as bad.  It was like they were playing middle of the field And this motherfucker The the the movie wasn't as bad as everybody said it was Nowhere near as bad But if I can find out where they are.  I'm right here I had to look at my rating on letterbox. I couldn't remember. I gave it 3.5 stars.  It's all right Go away Oh, he's starting the chainsaw Like a blt tomatoes meat and cheese Yeah, I know I know y'all big and scary. All media should stroke my ego. Yeah Oh, yeah, the legacy bit was odd But overall I thought it was pretty good You can tell it was like added in later because of the success of like scream and All those other ones that had legacy characters You can tell that's why And they're looking around trying to see if anybody's moving.  Y'all. I don't know what to do. You got any uh anybody got any Ideas Because they're not leaving me alone Bruh, I have no idea where to go in this level Running circles making lots of man.  I'm out No, um, you can do things.  We did it W Tail slaps in the chat Beavers in the chat. Let's let's go. Where you at? Boop boop boop boop boop boop boop a foo Girl you are you are going the opposite direction of out. I know that because I was all over that area Yeah, he uh throw a flashbang or just flash them Maybe they'll be distracted long enough.  That's the weight. That's where you just thank you Come on. Make a right. Make a right. You can hear me. Let the force be with you. Make a right Come on. Go. You can make it What are you doing? What are you even doing go? What is she doing? Julie Julie get up and run. Go. No, not through there. No, you're going the wrong way heavy Heavy turn right turn right. No, you're going back the way. Oh, no, no, you almost had it Boy this stressful Bieber squad. Oh, you almost had it.  Yeah, there's the gas station.   I can't handle this game. I cannot handle this game I can't it's just not a thing I can handle Oh, that was too good. That's it All that swag I had All that win-win I had Wait That's redonkulous. That is absolutely redonkulous All right Um, I don't think I'm gonna play another round because we're almost we only got 11 minutes. So we'll just hang out For these last 10 minutes anything y'all want to talk about Any questions concerns anything any of these 15 viewers that aren't chatting y'all want to say something Because Your boy is here Your boy is here for you. I'll give you all 10 more minutes Actually, let's do this let's go uh Let's go into here real quick So I can show y'all I wasn't joking about my uh How are you? I'm the fifth letter of the alphabet, baby. You know, I'm doing good. I will show you guys.  I'm on a delay scrub forward or refresh I'm just here and I'm high. I'm about to be high But y'all check out these uh these character names because I wasn't joking. I was not kidding All right, so we got booty juice booty goat These are not mine Well, the get good is but that was just a joke because I spelled I even spelled get wrong in that context. It's supposed to be g it That that joke this joker level 324 I got one that's level. Look at how many hours I put into this game. This is 104. That's five. That's 28 That's five. That's seven and then booty juice has only been going for 40 James bong and el gugan Those were the homies for sure Which one of these dean coons paperbacks do you recommend I read next? twilight eyes Or the voice in the night either one of those are great So this one's 324 this one's I don't know what test is It's got to be this is the one that I was helping chris with Uh, then the test one I have no idea what that was for Or phantoms lit, but I would say uh do twilight eyes just so we can talk about it Hopefully the new beetle juice doesn't turn to booty juice. Is there a new beetle juice? Gotta take one to work tomorrow. Yeah, take uh twilight eyes, but don't read the second part Trust me.  Read it, but you're gonna be disappointed in part two uh Dean coons initially wrote the first half of the book Published it It did well He ended up writing a publishing a part two, but it was he just re-released the book With both parts in it and part two absolute garbage but the first Part which is like 250 300 pages that first part is awesome There's going to be apparently It's my favorite One of one of my favorite carnival stories of all time. It's my favorite dean coons book period Legends say if you say legend says If you hang on let me do this right Legends says If you say booty juice five times in the mirror Kim Kardashian will appear and torque you to death. Hey, what a way to die, right?  It'll be seven o'clock Unless I don't know y'all want to do five so UK peeps can come or is that too late for y'all? It is Saturday night. Y'all party on Saturday September of next year Well, that kind of makes sense because of the writer strike the reason for it is You know all we're going to get for the next couple years are sequels recalls prequels and stuff that has already been written and doesn't need rewrites Oh, is that the chai chikovsky dude you were talking about? Adrian chai chikov chai, uh, whatever I work Yeah, I know you work. What are you talking about? My friend Amy is staying over tomorrow. Okay well I mean Amy's invited to I'm just kidding booty go booty go booty go I love beetle juice decided to see what they do with a sequel hope it's Hope it's good when it gets here Is Tim Burton doing it tomorrow You yeah, I know you said you work tomorrow and you need a book to read Gotta take this one to work tomorrow. And then you said I work lol and then tomorrow I am confused with what what what, huh? She falls asleep dead early, but I'll probably be here watching you. Okay Google tells you so okay. All right, so Here's my problem the last couple Tim Burton movies were terrible And then he got in trouble because he said, you know, he doesn't work with black people. So I mean, there's all that too So if he's attached to it, I'll probably wait until it shows up on streaming But I'm gonna be canceling Everything except for Netflix here soon Because we get Netflix free through T-Mobile Gotta gotta tighten the belt especially if I can't figure out what's wrong with this water If I have to pay a hundred dollars a month for water Yeah The nest egg gonna disappear real quick Because the nest egg is the only income coming in right now Yeah, uh, he has he has issues But uh, it is what it is Yeah, you you can look you can look it up, uh like is Tim Burton racist or whatever. It's an easy, uh google Oh, thank you You didn't you can just ask your questions Nick important question No, this is an odd question But any tips on writing an animal horror book anything I have never Never written an animal horror book. So you're talking about like killer sharks that Killer sharks killer bears that kind of thing. Is that what you're talking about? Uh one that I would recommend. Oh, what's that one by Michael Patrick Hicks? I can't remember what it's called. Yo, give me a second. Let me look it up I can't see chat. So give me a minute. All right. It's called mass hysteria by Michael Patrick Hicks Uh Nick Yeah Yeah, I mean, I don't know what else don't I don't know what else to say, but nick check out mass hysteria by, uh um Of course, like I said, met Michael Patrick Hicks also check out literally Jaws by Peter Benchley Um, also try out Meg Uh by, uh, Steve Alton I'm trying to think of some other ones Uh, but those should do you right.  It's nothing like the movie all frank ready writes about as killer animals seems like what what's that religious nut job got against animals But here's the thing if you want to do something different, I don't suggest reading any of that I suggest just going in and having fun Just write the book and then get the details right later You know, you know what I what I always tell people You know how we do around here. We write we write the bro the book first and then we go back And then we go back and then we go back some more All right Okay, so it's about a minute and a half left. Let's go ahead and say our goodbyes Thank you to everyone who came in This is the largest game stream I've had so that's cool Uh, of course, it's the game stream that I turn forgot to turn on monetization for but Whatever we'll do this again tomorrow. Um, it'll probably be in every friday and saturday thing Uh, unless it gets super popular and then I'll do more. So right now just three hours two nights a week You're welcome nick. All right, so Yes, sort of I just read jaws actually there you go. There you go. Um, all right. Bye ty. Bye nick. Thanks again for the five bucks by hailey Let's see or who else by zoop By live wire by jimmy I'm missing by j rod I know i'm gonna miss some people and I always hate it when I miss anybody But anyways, love y'all faces, but until next time