What is up everybody welcome back to the channel you guys in today's video I'm going to be simply helping one of my friends slash client. A top producing real estate agent in the state of Texas, Heather, I'm going to be helping her go step by step set up the entire conversions add through Facebook through your ads manager so if you guys are in the business of capturing leads, getting to schedule appointments or make cells conversions is what you want to be running you know many many times we go into the ads manager, we click that green button. We look at all these different objectives and we're overwhelmed on what to pick right I'm going to walk you through this going to be a tutorial is going to be a step by step training on how to run this conversion ad for leads okay I'm going to show you her funnel. I'm going to be showing you different different steps within within the setup process that that are super important, and I'm going to try to try to hit on as many details as possible, while we set this thing up okay so. Again, if you're in the business of capturing leads, getting appointments or making cells. This is the type of Facebook ad you want to run and it is conversions okay so enjoy this step to step by step training and if you guys are new to the channel my name is David I'm out here in San Diego. I've been helping real estate agents and small business owners run Facebook ads market on social media successfully since 2016 so if you're new subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from. And let me know how I can bring value to what you're doing online. Alright guys so enjoy this training give me one second let me get Heather on the line. Okay, so. Let's get this thing started so what the very first step you should always do is posted here like you would any other post. Right, so the ad goes here on the business page first so create post upload the video, write out the text. This is where it goes first. I. Yeah awesome so we'll, we'll go an image route and test that out and that's the thing about these ads to you always want to test you know and. And so you want to you want to for sure have a budget in mind right you want to have a budget in mind this whole lot of people don't have our real budgets like and you don't have to start a lot at a lot like you can, you can start at at. I mean real estate leads. I mean you got to really think about it like a real estate lead is an expensive lead, like if you were to buy a real estate lead anywhere. Because I mean I was in mortgages so when we bought mortgage leads, we were spending anywhere from, we were spending anywhere from 50 to 100 bucks per lead.  So it's like here, a lot of people think that hey can I just spend $4 a day and try to capture leads. It's like shit, I wish we could like if you can get leads for $4 a day by bucks a day. You can crush it you could turn around saw that lead for 50 bucks. You know I mean but really that's not the case so you have to kind of somewhat have a budget in mind and I would say minimum minimum is $10 a day. Like. And so if you were going throughout the whole entire month, you know having a just mentally preparing and just overall preparing for 300 a month. If you want to do that then you can start scaling up after that but at least, you know, at least going off of let's just say $10 a day is kind of where you want to be. And that's why it's so important to show your face like that's a great image right there. You know so the difference again here is now that we have now we have to write everything versus saying it in a video. So, let's write this out, and then we'll post it here, and then we'll go back into the as manager and and run it as an as an ad. Okay. So, there's there's three steps to to this text writing. And it's the same when it comes to when it when it applies to a video. Okay, so if I was saying this in a video it'd be the same three steps. So, here, here are really the three steps so step one is is calling that audience out. Okay calling that audience out. That's our first line. The second, the second step is telling some type of story, like some type of short story. And so my name is Heather Swan and I'm your local real estate expert. I've been in the Dallas area. Actually, you you've only been there for for so long so maybe not put. Well, since I've been back. Yeah, I mean I've lived here, you know, I've lived in more for work my whole life. Okay, okay. Let's add that so my name is Heather Swan and I'm your local real estate expert I've been in the Dallas area since. So we're going to tell just so yeah go back up so we're going to we're going to leave I have a free gift to but we're going to put some sentence before that. So here we're just telling step two again, we're just telling a brief little story.  So my name is Heather Swan and I'm your local real estate expert. I have lived here my whole life or I've grown up here or I have. Yeah just tell that tell that that that that tell that brief story. I've lived in the DFW Metroplex. For whatever time, and I have seen the real estate market shift in so many ways, right tell some type of little brief story like that. Perfect. Perfect. So, in this free sellers packet I'm giving you in this free sellers packet comma, I'm giving you all the special secrets that I advise all my clients with when it comes to getting top dollar on their home. Perfect. You're going to enjoy, you're going to, or something like let's let's wrap it up with one sentence.  This packet is super informative, and you're going to learn a ton or something like that this packet is super informative, and, and you're going to, and you're going to gain yep you're going to gain a ton of knowledge. When it comes to you're going to gain a ton of knowledge. When it comes to the Dallas real estate market and the do's and don'ts of what it takes to sell, or something like that. Right, like, so, again, step one, calling out that audience step to telling a brief story and using a case study or using a past client or using or use a past experience to kind of paint the picture. And then step two, and then, and then step, step three is the call to action. Right, so, maybe, maybe we may not leave me, maybe we may not need that I have a free gift to give to you today or if we can maybe put that somewhere. Right. It's super informative, and you're going to get a ton of knowledge when it comes to the Dallas real estate market and the do's and don'ts, and the do's and don'ts of what it takes to sell, or something like that or what it takes to list your home, or what it takes to to list your home. In today's in today's market. Perfect. And then so that that one right there that line. Yeah, you can delete that. And then you can you can put down load your free copy now or click learn more to download your free copy now having your home ready is show I keep this. Let's put that somewhere at the top. Let's put that. Yeah, we could probably put that right right at the top of the second paragraph. So, yeah, put it yeah attention, attention homeowners in the Dallas Metroplex having your home show ready is crucial. Those first impressions are everything. My name is Heather. That's awesome. Perfect. That's awesome. Awesome. So now let's go down to the bottom and close it out with a call to action. So it's all about clicking learn more it's all about downloading your free seller guy click learn more to download your free copy now. Click learn more to download your free copy now. Perfect. Awesome. Awesome. So, again, video is everything but this right here is just as powerful the fact that I'm seeing your face and I'm going to keep seeing your face in my newsfeed. That is powerful. So go down real quick over the image and click on edit see if there's if there's anything we can. No, no, no edit right. Yeah, right down the image. So click that real quick. And then. Yeah, that's fine. We're good. Okay, so cancel and then and then save. I'm going to hit this. No, no, no, no. So just post. Okay, cool. So that's step one is post it on the page first. Okay, same thing with the video. If that was a video then we would have hovered over the video just like we did the image we would have clicked edit and then we would have added. I think it's called Facebook calls it a pay a title, they call something title, but we would have added something on a video and we'll do that next time on a video I'll show you what, but I'm wondering if I should just put a house there instead but I don't know. No hell no that's my point. That's why it's not the same.  No, we need to see your face like that's the branding. Right. That's the branding it's not a house, not at all. So that's perfect so now we go straight to the ad manager, and we run this ad. So now that we're in the ad manager, click on the three lines let's just double check the audiences so the moment you put up an ad. In this case, click on audiences. This is a post this is an image post right it's an image post. So this custom audience only needed to be set up once, which we already did. And it's and it's that audience right the first one people who engaged with any post or add. Okay, so, so that audience is going to everyone who engages with that post and add is going to go into that audience. Okay, now, you only need to do that once. From this point on, if you do do video, or you are going to do video but when yeah when we do our next ad, hopefully it's a video. Every time you put up a video, you'll come up here you'll come back here and create an audience for that video. Okay. And I'm recording this for you so don't worry. But that's the that that's the time where you'll always create a new audience, and it's all about audiences it's all about audiences. Okay, so in this case with the image, everyone's falling into that audience and from from from ad number two and on, you'll always want to target that audience. Okay, so people who engaged with any post or add so as we go and set up the ad I'll show you where these audiences would go when you retarget them in the future. But, but yeah so that's good so we're good there so now click on the three lines to the left and let's go to the ads manager and let's set this add up. And it'll redirect me to my cartridge where I have where they download my ad and everything. And then we'll get to there yeah we'll get to that part we need we need the opt in patient and I go in go and grab it now. Okay awesome so custom audiences are good custom conversion is good. And then now we're good so click the green one, and we'll go straight into running this ad. So now over here, we're going to go with conversions every ad from this point on is going to be conversions. Now, we had to set the custom conversion first. And that's what we already did so we're good so now here hit the drop down right there. This word will name get in the habit of naming everything here so scroll down, open it up scroll down down down down scroll down. There's all three, all three titles. So, this is step one. Okay, so all this is is giving each step its own title. And the reason why this is so important is because when you come back into the dashboard, you want to be able to look at the title and know exactly what add that is. Okay, you don't give it a very detailed description title, then you won't know what add that is you have to click on it. You can do that. Yep. photo add photo add photo add number one, you know photo add photo add number one, and then in parentheses so so so as you move forward, you'll want to give every every every post every image every video give it its own name, and that's the name you'll put over here. Okay, so if it was a video where you were wearing a red dress. I would have put video in red dress. Okay, right, very detailed very specific. So photo add, or you can even put headshot, because if I look at that I'd be like what photo, right I would probably think what photo, but you know as long as you know that's all that matters but again detailed is super important so headshot add number one headshot headshot. Yeah, perfect headshot add number one awesome. Now in parentheses it's not stellar guide in parentheses. In parentheses it's conversions. So we want to be able to look at this on the dashboard and automatically know what add that is it's a headshot add number one and it's a conversion at sellers guide perfect. Okay, cool. And then the ad set what I do in the ad set is I'll just simply title the the area we're targeting and then and then maybe the budget. So in the ad set no leave that leave that just title. So, whatever area we're targeting. Whether it's the city whether it's the yeah if it's Dallas that Dallas Metroplex perfect and then and then and then maybe in parentheses put the either the daily budget or put the total budget. So, I'm trying to think what I need for the week. Like, break it down. So just look at it. If I did $100 and they said that that's not really enough. No that's actually good. Like if, again, we want to we want to gauge it. We want to really start it out at at at 10 days like let it run for 10 days. Yeah, the same but and and once you really start to catch momentum then then again as I mentioned earlier on our other call where I want you to have a video or or even in this case an image have one ready every week. So should I just do $50 then for a 10 day ad. Well what I'm trying to explain is the fact that if if weekly is is the strategy again sometimes we'll need to run another one next week sometimes we won't maybe this one's crushing it and we don't need to put out that next one. But again, get in the habit of making a new video or add every week just get in that habit no matter what get in that habit every week. So today's the day today is today's Wednesday. Every Wednesday, Heather needs to have a new post regarding her seller guide on that business page. Okay, no matter what no matter what. Now, with that being said again sometimes we may not need to run the next one. But what you want to do is look at the overall month and look at the budget so if our budget is 200 a month, or if it's 300 a month, or if it's 400 a month, just break it down by week. Okay. I can do it I can do it by week. You could do it by day like you could you could set the calendar to run the ad what however long you want so. So again if if you're saying 100, then then then what I would assume is I would assume that the budget a month, the budget per month is 400. Okay, because if we're trying to run one per week. There's 100 per week. Right so whatever I wanted to do a month of like let's just say 250 for now or just like this one with that. Yeah, perfect well then divide that by divide that by four. So divided by four 62 bucks for the for for the week. And that's something you want to stick with stick with that that again as I keep going out there consistency is everything you have to run these ads consistently. Okay, no matter what no matter what the next one is going to be just some tip on my seller's guide for them to download it. That's going to be about that about that every every ads going to give you is going to be about some tip regarding the seller guide. Okay, you know, and and and and having the seller guide here's what I would do for you. I would I would probably go down to to to like I don't know what's out there kinkos or office depot whatever you guys got, and go print out. You don't have to print out the whole thing because how many pages is it maybe maybe printed out maybe not maybe only print out the first five pages because no one's going to know and no one knows. Oh, yeah, I'll make it into a nice book, you know, type. No, no, no, what I'm saying is that you can, you can just you don't have to print out the whole thing, you can just print out a few copies and hold it in your hand it could be a good prop when you're doing a video. Right. Hey guys, I put together this 2022 seller guy take a look at it. Right. So it can kind of be a little prop as you're doing your next, your next ads your next videos. That's what I would do for sure and print a copy one. I mean, excuse me, print a colored copy one. And that's what I'm saying that color copies can be expensive. So don't print out the whole damn thing maybe just print out a few pages. Okay, and as long as you're showing us the cover page, right that's all we really see. So it's up to you to print the whole damn thing or just print a few pages but having it as a prop can be really good is what I'm saying. Perfect. Okay. And even and even taking a picture of yourself with it. That could be a that could be an ad.  And it's a nice color copy of that seller guide. Okay, perfect. Right. Those could be great images. So here, Dallas, Dallas Metroplex and then in then again just put put the budget. Put the but in this case, I want you to run it for a little longer than seven days I want you to run it for running for 10 days running for 10 days. So, so take it up to take it up to yet actually you don't have to put, you could put 10 days and then just put put the budget put the budget spend I don't know 70 bucks 75 bucks spend 100 bucks. So 70 perfect Dallas Metroplex 70 and then and then and then 10 days, 10 days. See so so that breaks down to $7 a day obviously so that's better. Yeah, exactly. Exactly. So that's not that's not the best. It's not the worst. It's just right there in between. So, so let's start out with that. Let's run that. And then the third time the third title, you can simply use the same title as the top headshot ad seller guide. Yeah, same thing. Okay, cool. And then in the parentheses for this one take away conversions and just put an image. Okay, cool. So that that's that's choosing the objective that's titling everything here and then we hit continue. Okay, then we go to the next step which is simply if you're in any of these categories credit housing politics. You always have to hit the special ad category so hit the drop down so see you see at the top you see your title that's what we just named the title. So here you always got to go housing and then United States leave it as is and hit next. That's step one. That's it. So that's that that's tab number one is what I call that and I'll show you the tabs as we go back to the dashboard but that that's tab number one. So now we come over to step two where we already have the title. Right. And then down here we see website. We see our pixel, and there is your custom conversion. So that's the conversion event that's led in Facebook know, and we're going to put your opt in page on the next step. So when they click learn more they go to your opt in page but here is where we're telling Facebook about the conversion event. This is the most important page, we're trying to get people to. That's that thank you page. That's the seller guide lead conversion so here, take away the daily budget hit the drop down and go to lifetime, and then just put in 70. And then let's adjust this calendar the start date we're going to. And when you run, when you run, when you set up these ads always set it for the next day. So that's at 6am local time so here it's Pacific so just do do do do do for do for am do for am because that's six, six am your time so perfect and then and then change the end date and then change the end time to match the same, the same time. So go from what are we going from the 20th to the to the 30th. Oh yeah, 10 days. Okay and then change out that 1pm. Yeah, change that out for am. Okay good. Okay perfect and then. And then we'll scroll down. So here audiences. Now we're not going to, we're not going to put any custom audiences now because this is our first, our first ad, but at number two and on at number three at number four every ad from from number two and on. You'll want to start retargeting these audiences, at least the audience from this ad, right the audience from this from this ad. So where you'll do that is you'll click there. Custom audiences do that or I mean if I if I don't put anything on this one will that make my audience not as good or my not at all. You don't have any you don't have anyone in the audiences really click the click in the box search existing audiences. These are all of our custom audiences, but you don't have any there yet. So we just set them up. Right. So they're fresh. They're ready to go. That's why on ad number two is when those, they'll be some in this audience. They'll be some in click the drop click it again click the box. They'll be in that people who engage with with any poster at that first one. So again, that's this ad that we're running right now. When we run this ad for the next 10 days, people are going to engage those people are going to go in that audience. Okay, so that would be an audience I would retarget at number two and on. Okay. Okay. So right now, nothing goes there now so locations.  Get rid of you. Get rid of that. Yeah, exit out to the right. And then hit the drop down real quick to hit the drop down people living in or recently if you look if you look the other these are very different. Right. Very, very different people living in this location people recently and people traveling. Right. So we always want to go with people living in. You can go wily. And so here's the deal. You just went wily. That changes our title. So go back up to the top, take away Dallas Metroplex. It's wily. Right. Again, we're trying to be very specific. But my ad, I don't have to change anything on my ad right now just and no one sees this part this is just internally this is just to help you know exactly what add this is. Right. So, so that's good so that's good that's good we're good there so scroll down scroll down we got wily and 15 miles so is that your is that your farm is that what you're, would I get more people if I have a lesser radius.  You want unless unless you want it's totally up to you, whatever. Can I change this or like move it to where I well this this is good. This is fine right here. No you totally can or you can extend the mileage or you can just drop a pin take away wily Texas and just drop a pin. So you can you can do hit the X to the right. And then just click on drop pin. And then just choose whichever area. Okay. Okay, cool. Perfect. So that kind of. Okay, so then. Title, dropped, dropped pin, and then put the miles, the mile, the radius dropped pin. And then, and then maybe take away Metroplex because that's, or unless that's that's what that is is that the is that Metroplex area. I mean this is still considered the met it's down support Metroplex so. Okay, again whatever whatever helps you know exactly what that what that is that I mean I don't know any of this stuff so. It's just to help you know. Okay, cool. And then at the top did you put 20, 20 miles in the title. Yeah, so put dropped pin Metroplex 20 miles. Perfect 70 bucks 10 days perfect. So again, just details helps you in the in the future. Okay cool so that's good lifetime start date and date we're good there we're good on the targeting scroll down. We don't need any detailed targeting words. When you put scroll down. So this right here detailed targeting. Sometimes it's good to put words in there sometimes it is, especially when you're marketing a more general product or when you're marketing nationwide or even globally. Like if you're selling you know something on the online like you're selling necklaces targeting the country or maybe even targeting the world world and and narrowing it down to specific interest keywords. Would I be like home buyers home sellers. Well if you were targeting again nationwide, or around the world. Okay, only targeting a super small local area. Okay. I don't want to, I don't want to exclude anyone. Like I just want, because only a little area so I want to try to get as many as much exposure in that area as possible. And again that part this part is testing as well will test this one one, this one will run with no detailed targeting words. Our next ad will put a couple keywords. Okay, and just play it by ear and just test it test it test it. So here's another part of testing automatic placement or manual placement. So when you're automatic placement which is recommended what Facebook says recommended but, but it can kind of, it can kind of be up to you it's based on testing so when you go manual placement manual placement. This is, this is automatic placement so all everything you checked here, that's automatic placement so if we left it if we leave it on automatic placement. All these check marks is just simply showing everything that's going to be put everywhere that's going to be posted, which can be a good thing, which can be a good thing.  Where is your attention. Right, like when you're on Facebook. What are you looking at watch go to Facebook real quick pull up your tab that's open right there Heather one.  No click on the home at the top little house looking thing go to your newsfeed. As you're scrolling through. Again, your consumer hat is on. Where is all your attention. Are you looking to the left of the page are you looking to the right of the page. All your attention is in the middle. Yes. Right. So again think as a consumer your your attention is right there. Very rarely am I clicking ads in the stories in in the on the right hand column, watch go back to the ads manager, scroll down look at everything that's checked. Very rarely am I looking at go down scroll down look at everything that's checked. So very rarely am I looking at the right hand column video feeds. I'm never in the marketplace. I know a million I know a billion people are, but I'm not really there. And it doesn't really matter me actually you it doesn't really matter but again we're thinking as a consumer here. And I actually believe we're just just like every other consumer, and we can kind of probably speak for almost everyone almost everyone whereas like dude, very rarely am I ever looking at Instagram shop. Right, or Facebook group. And uncheck these in. That's what I'm trying to say is that the fact that this part is testing we can go in and uncheck everything. The next ad you can check everything. This is all part of testing. So what you can do is maybe. Yeah, in this case let's uncheck everything started the top uncheck messenger uncheck audience network, uncheck, uncheck Instagram. Uncheck it yeah and just leave Facebook and then here just go with the newsfeed so scroll down uncheck everything else Facebook stories unchecked in stream unchecked. Interesting, uncheck, uncheck, uncheck, uncheck everything. So, I like to test this when the budget is not that big. Right. So if we're going seven bucks a day really what it is. Then I want every single penny to go to the highest attention grabbing part on real estate which is the news. Okay, right. So, so it's only when you have a bigger budget you're into and you want to test even more you got the budget to test all kinds of random shit all kinds of random ads.  Right, but this is good for now so so let's go back up to the top going back up to the title now again let's let's reword this title. So, dropped pin, dropped pin Metroplex 20 miles, and then and then and then put dash edit placement, or put newsfeed only Facebook FB newsfeed only right something like that. Facebook what newsfeed only. So again just based on what you checked. So, so FB newsfeed only. Perfect. That's it. Okay, scroll down, all the way down down down down that's all. Okay, so that was it. It was either edit, go back up real quick it was either edit placement and do all that or or go out and go down go automatic placement and let Facebook just posted everywhere. And at the same time, at the same time Facebook, they don't. Again, they're all about making money to not going to put that ad, even if you went automatic placement. They're going to put it everywhere, but they're only going to, but not only. That's not the right word. They're going to put it everywhere. And they're only going to really narrow in on where the highest engagement is coming from, because they're into making money, and the only time they make money is when they can, when is when there's activity on this ad because you're charged, you're charged when you're charged daily you're charged on the seven bucks but but what is the seven bucks going towards the seven bucks is going towards all the activity, whether it's whether it's a click, whether it's a engagement, we're paying for all this stuff the seven bucks, it it's paying for all this activity. So, Facebook is only going to even though if you went automatic they're going to blast it everywhere, they still only really focus on the highest engagement. If you notice that the newsfeed is the highest engagement and none of the other shows is working, then they're not going to focus and put it continue to put it all over there they're going to only focus on where the attention is coming from because that's where they're making money as well. They're like our partner in this, you know they're they're going to place that ad work and get the highest engagement. So, that's why it's it's testing it's testing this one will just go newsfeed and scroll down and then and then we'll play around with it again on on the second app. So, that's all for that that's that that's step two. Now go next. Nope, hit next. No, hit next. And then this is the third and final step so now what we're going to do here is we're going to make sure that the Instagram account is there even though we're not running this on Instagram. Just go ahead and add it just for the hell of it just add it here just so you know to do it later add Instagram, add Instagram placement. Okay so select your Instagram. Now go connect account. Go connect account. I don't mean to do that anyway so. No you're good so we'll simply log in here. Okay so good so now hit the already connected to Facebook. Okay so you may have it connected to the other Facebook page. Yeah. Okay so we'll we'll worry about that later. So here at setup create ad hit that drop down and you're going with use existing post. And then select post. Okay perfect and then find that post. Yeah would have been way at the top. Okay so when you don't see it. When you don't see it here. Yeah, go to the it's not at the bottom of the very top. Yeah. So, so when you don't see it for whatever reason. Let me show you how to find it so go to Facebook go to the go to the post, leave this here go click on the Facebook tab at the top and go to that post. No no leave it here leave that leave us here go go to the tab at the top Facebook. No the tab the tab that's open go to your Facebook page. Oh, okay. So, over here click on your name right there go to your Facebook page. Yeah go to your Facebook page, and then go down to that image and go and click on the image. Click on the image. So this is how you this how you pull it if if you don't see see it there on the other page. Right here at the very top, there's two sets of numbers in the in the in the dot com in the URL tool toolbar at the top. Okay you see these are two sets of numbers 104338 that's one set the other one 140017117. There are two different sets of numbers. I don't know which one it is so let's pick one so just choose one at a time. It's going to be one it's going to be one of these numbers. So copy this go back to as manager pasted in and see if it if it's out yet pasted in hit enter. Okay, so it's not that number so let's check the other set of numbers. Okay, so it's not pulling up that way okay so now go ahead and go ahead and exit of this part. What we're going to do is we're going to simply enter post ID right below that select post, enter post ID down enter post ID you see it in blue, that little button low link, enter post ID pasted in there, and then see if anything pulls from there submit. Okay, so this post can be used as an ab because it doesn't exist. Are we are in the right business page. So I think I hope so no I don't think we are I don't think we're going to go back up, go back up. Yeah you're in this other one, you're in that other hit that drop down for Facebook page. Why do you have to. Oh, I don't know because once for California.  But that's what it is so now use existing posts so we got that select post hit select post. But if we didn't see it. That's how you would have done it you would just, you would just put in the post ID over there so check click it, click your face there there we go. So, so again, if it wasn't there you would click, you would have clicked on the post ID one which is what we put in and you would find you would have put those numbers in. Okay, so hit cancel right there perfect now add button. And this is where the opt in page go so grab your link for the opt in page. Perfect so copy that link. That becomes the learn more button. And that is that so update post. Perfect, and then scroll down. So you always want to make sure that that box is checked website events and then select a domain click that drop down. Sometimes is there by default sometimes not down select a domain hit that drop down domain. Select a domain right there. Okay, so go with your pixel though green dot. Okay, so that's the domain. That's the domain. Okay, so green dot website events box checked offline events checked, you're good so now hit publish, and that is that. So now what we can do is we can, I like to kind of test it a little further as well so let's let this thing publish. Sometimes when it when it gets stuck like that. I'm glad this is happening because I'll show you what to do to unstick it but that happens a lot you'll go and hit the green publish button and then it gets stuck in the blue publishing one of three. So, when that happens open up another tab, go to your ads manager. So let's go back to the ads manager. Okay cool and then now you'll see the blue button in the top right, and it should say yeah I'll say three so click on that those are the three steps that we just went through. So you're going to click on that and then click on the green publish. Yeah, green publish. And that pushes it through so publishing to a two three of three and it's green so always when it turns green like that in the bottom right. That's what you're always looking for is it to turn green. Another tab 24% close out that one. And so now, yeah just leave. So now, go back as manager. So now over here as manager the tab that's open as manager. Yeah, I was my, I have to move my. Okay. It was missing like for some reason it's, there we go. It was blocking it. Oh that zoom bar. Yeah, the menu bar. Okay cool so now. Three tabs that we just went through campaigns, ad sets and ads. These are your three tabs so now if you look, you know exactly based on that title, you know exactly what add that is.  Well, well yeah we set the calendar we set the budget, and then if you check the box to the left. I didn't know if we set the budget or not it's not what I'm sure. Yeah you put $70 for lifetime budget for the calendar. Got it. So check that box to the left of the blue dot, and then click on the middle tab on the middle tab ad sets. So here you see the title. That's why you always want to name that title because you would have known the answer to that to your question a second ago if you would have named the title the right way, which you did name the title the right way so to answer your question all you got to do is look at the title. So hover over the title don't click on it just hover over it $70 10 days. Okay, right. That's why naming it is so important. So, click on the third tab ads for one campaign. And then now under the title headshot ad number one, click edit. So, click on edit and then to the very very right top right click on share that drop down share and then go down to Facebook desktop newsfeed. And then just take a quick look at it. So this was going to look like when it goes live tomorrow at 6am. 4am will Pacific time. Yeah, 6am your time. So right here, you should see it pop up right here. And if not, then we'll do it again. There it goes. Okay, cool. So, there's the ad. So, the editing of it. I don't know if we if you cropped it that way but but obviously those borders, right is a little eyesore. Yeah, but it is what I change it or no. Let's see. Sometimes you can go back to ads manager and then click on right to the to the to the worded ago, go to change post. No, actually it's not change posts. Yeah, so now now you're good. Now you're good so publish. Yeah, so go ahead and publish. And you're good but go back to the Facebook tab real quick, the top Facebook and click on so again part of testing is clicking on the learn more and making sure it's going to your page. So, you always want to just do basic tests like that. Okay cool so bam. Awesome. Click the button. Click here to download your free copy. Now, download free today. Perfect. Awesome.  Awesome. I appreciate you get me this one going and then what I'll do is I'll schedule an appointment by next you said 10 days so before that 10 days is up I'll have another video and then we'll when I set my appointment with you next time do I do it on Facebook ads now versus Cartridge since we got that yes yes do the Facebook ad tab on my calendar. And then also let's chat. Again, every Wednesday is your day. That's how that mentally I would write that down not mentally but I'd write that down I'd write that down I'd make it every Wednesday a new a new post for an ad goes up. We may not have to run it, but at least you're in the habit at least you're building the discipline of doing it of doing it yes of doing it so every Wednesday and then let's chat let's chat in seven days let's chat in seven days from today so let's chat next next Wednesday. Okay, so schedule for next Wednesday and you may not see next Wednesday on my calendar just yet but but make a make a note for for next Wednesday. Turn it down Wednesday. Yeah, we'll do next Wednesday and we'll review it because hey who knows maybe it maybe it flops maybe we're capturing leads and if we're capturing leads will leave it will let it run even longer. So the next one I just do a video saying hey about my ad. Okay, got it can you. Well it's the ad it's not about your ad it's it's the actual ad hey guys is Heather. Let me tell you a little bit of a tip today I want to share with you a tip out of my free sellers guide. Right so just use the seller guide as a prop use it as as as as the content for for the post go off of what's in that sellers guide. So guys, this is Heather. Hey on page three I'm actually taking a look at my sellers guy I'm actually getting getting ready to give it to a client right now, but on page three.  So if you click learn more. Right so again, number one calling out the audience number two telling some some brief story about about it and then number three, the call to action telling them to click learn more to download the free copy. Audio calling our audience is one and number two is a story. Mm hmm. And then we're three is the call to action. Call to action. Yes, learn more. Yes, to click learn more. Take you straight to my webpage where you can download your free copy. Perfect, you know, and when it comes to video you can you can do all that in a minute, minute and a half.  Yeah, really, really did the more authentic, the more your audience is going to fall in love with you. That's just excited David thank you so much for your help. So so welcome Heather message me if anything else and let's chat seven days from today and we'll review this add together. Okay, thank you so much. Have a good one. Bye bye.


you're listening to around the northwest now in every province and every county in Ireland GAA grounds are a cornerstone of our culture and community and they're steeped in history and now Humphrey Kelleher who himself is steeped in the GAA history and culture has created a record of 101 GAA county grounds in every corner of the country and Humphrey is GAA to the core he is a particular passion for hurling because he managed to double in senior hurling team back in the the Naughties also represented as native waterfowl in both hurling and football at various levels and he joins us now on both Zoom and also online if I can just get to let me see now if I could just get to speak to a Humphrey without any any background interference that is which which hopefully we can get sorted because it's it's a great book and one of the one of the reasons that that it is so good is that there's an aerial shot of I think nearly all the grounds and has you know Humphrey obviously on board with using a drone because there's and it's not every ground that we're familiar with or you know people who go there regularly be familiar with what it looks like from an aerial perspective but all the grounds as far as I understand it all the grounds featured in the book have had a shot taken from above and hopefully we can join Humphrey now to tell us a bit more Humphrey can't you hear me I can indeed John looking forward to her having our little chat yeah just chatting there about the drone footage and these these grounds I mean you know that they're great to go you go to a you know a championship game during the summer and it's great and all the rest of it and great scene filled up with spectators but to see these grounds empty and from above some of them look really spectacular and there's some beautiful settings they're absolutely they make the book John as far as I can concern because now the photograph you see in the book at the moment that was about the third or fourth time I had to go and take those photographs I would have visited Donegal I probably know Donegal more than I would in my own county in the last couple of months and years but it was a great journey to go around to all of these grounds John and just take an unusual photograph that incorporated the surrounding areas if it was a river or a church or you know a landmark that people wouldn't be aware that's close to the ground so I think the book saw that well and the three grounds that you feature here in Donegal there's two of them beside rivers and one of them beside the sea Father Tierney Park in Bali Shannon and off the the three grounds I think the the setting for Father Tierney Park is the most spectacular because you can see the the the sea and the mountains in the background yeah that was four times John four times to go the Bali it was worth it it was worth it well I think so but ironically the best photograph I got of that was when they were developing the pitch but there are no goalposts on the pitch now we had to miss that but I don't think people notice that at the at the outset but I think it's the environment in which it is in in the rock area there in Bali Shannon and looking out to the sea but it is a beautiful setting and Bali Shannon as you know is Tierney Park after a great man who had a a sad ending but and the development of ground is going on at the moment and I think it might come back to its former glory yeah you listed as one of the most the most scenic grounds in the country and you mentioned there Father Tierney he was from Monaghan but was a curate in in Bali Shannon and then left to go to a mission in China but as you say and it came to a sad end he did he as you say right let's say he was born in Clonus and he was in the Colombian fathers and he went on the missions to China in the 1920s the mid 1920s and sadly John he was kidnapped by a crowd of I suppose communist renegades as such and he was um the the ransom was paid for his release and on his way back to the mission he was kidnapped by another group of renegades in China and sadly he was tortured and came to a very sad end and he died in China but he's somebody that people you know they go to Tierney Park Tierney Park Tierney Park but nobody knows who the man is and I think he's this is a lovely opportunity to you know to remind people of who he actually was and I think there is a photograph of him in the book as well yeah there is indeed and you you outline the stories behind the naming of the the parks in each case and I mean you know the the details they're they're not too long but you have a a few paragraphs about and a lot of them named after you know it could be clergymen it might be politicians it might it might be you know local landowners but there's a little bit of info about whoever the the parks are named after yeah I would have customized that John if there was somebody who are rather famous like Pauli Pierce or Countess Markovitch I didn't write an awful lot about them simply because there are books written of those people so I try to focus on the people like Sean McCool or Father Tierney as we say or Cardinal or Donald up in letter Kenny so as people would know who those people were they were great people but to me they're the people whose names are they're on the grounds but I would go back further John to as I call them the real heroes of the GA the people who actually bought that piece of land on which the ground is now a beautiful stadium today but and the names of the people fine but a lot of them had very little to do with the purchase and development of the ground itself yeah absolutely but you do outline the the people who had the foresight to to see that a park was needed the ground was needed and to to make that purchase and you outline how how the how the the field was bought and then you know the some of the developments along the way to what it is today yeah I mean that took an awful lot of I suppose courage by people who didn't have a penny John they just did not have any money but they raised money in lots of different ways and they were they were very innovative in the ways that they went and got the money because the GA who ultimately became the beneficiaries of these grounds they weren't really supportive in the very early days so people had to go and they had to have dances and bingo sessions and you know there are various activities uh down around the country they would have caught wood for selling during the winter time saw Christmas trees one of them actually had a film show I think it's an endless skill in to to raise money so there was a huge amount of development uh money raised simply because people went out and made it happen and I try to recall those people you're interestingly you said early John it's not really a comprehensive it's a concise history of grounds rather than the comprehensive one and you know if you're writing a comprehensive history in those I think the book would be fun yeah instead of 264 would be 2000 however we try to get as much as we could in about the development the purchase and then the development of the ground as it is today yeah but each of them has served as a county ground at some stage indeed and that was the criteria for getting into the book it would have to have a county ground status as as you know Bally Bofay is the main county ground in Donegal at the moment and prior to that there would have been O'Donnell Park would have been a county ground and I think there was a secondary county ground at the moment and of course Bally Shannon would have had its head but I think Bally Shannon is coming back and they're going to do marvelous developments in that particular area there and Tom Daley is doing tremendous work in that page yeah well a fabulous setting but as well as the the grounds here in Ireland you also include grounds in London and New York yeah I think well obviously they those the diaspora couldn't be forgotten about and there's a marvelous man from Akavass in Lytrim John Tony McGovern who has put quite a lot of money into the ground in Royslip in London and it's called McGovern Park now the ground in New York it's been developed the pitch is actually owned by Manhattan College so the GA don't own it but the the the buildings and the clubhouses are now being redeveloped at the moment so this great work being done literally all over the world but there's the two main ones in New York and in London well as I mentioned the three grounds here in Donegal that you include our father Tierney Park also O'Donnell Park and it was another O'Clairgy man who whose name it was given to O'Donnell Park yeah Cardinal I Cardinal I mean you go fairly high quality in Donegal Cardinal Joseph O'Donnell yeah he was actually born in the 20s and he was a real Donegal man and he went to school in letter Kenny and believe it or not John he became a bishop at the age of 31 he was obviously a very very bright man and he was extraordinarily involved in the GA and advocated an awful lot of support for the GA at the time but it is I suppose testament to the quality of the ground with the quality of the man after whom it was named there you go and and finally McGovern Park named after John James McGovern who became involved in the Republican movement after after he saw the Bloody Sunday Massacre in Crow Park he did and most of the people John as you can imagine they say to me McCool Park or Fiond McCool and I think there's an education there in some in some part of people's history lesson that it was Sean or John McCool and again he was he was a very very bright man he went into training as a teacher but I'm not sure whether he went through with it or not but he came involved as you rightly say in the the the the Republican movement and he he he he involved I suppose in the chief of staff of the the IRA and he became obviously he became indoctrinated in that philosophy and he was he he he did serve time in Dublin or in the Johnny Goll county board as secretary and he died at a very very young age of 48 but he went through a tough time with many hunger strikes that he went and done for his beliefs and another picture that stands out for me is the one at Celtic Park because you you have you know it's again you've the the river in the background in this case the foil and it's this absolutely spectacular yeah that was one of my favorites John I have to admit um there's uh and I was lovely I think about that photograph you can see the brandy well just below it and then you can see the Greyhound track below that again and then and and the beauty about that photograph is uh it's looking over towards Donnie Goll John so it can't be bad when you know even if it's in the background you see the top of the photo over there hills of Donnie Goll are in the distance but it certainly shows the foil river coming around me and being in around the ground well you've obviously put in a lot of work because to get there the background not just of the the the people that a lot of these grounds were named after but also getting all the the information about how the you know fundraising was done and the the bit of history of the ground how it came to be what it is today and uh all all included in the book and and and great to see as well so it's out now it's called a place to play available in in all good bookshops and a few bad ones and would make a would make a great gift for a GA lover in the house for sure well I'm pleased with it it took me 10 years to do it and I have to acknowledge the contribution of a very good Ulster man there Donal Macanallan who is very very supportive and very knowledgeable and helped me quite a good bit with the Ulster ground so uh shout out for Donal good well listen to Humphrey thanks for having a wee chat with us and the the best look with the book well done thank you very much indeed John I appreciate


Everything okay, Mac? Yeah, I'm just trying to make a painting of that flower. Trying to see what you're going for? My human friend Nathaniel is struggling to paint a flower. As his imaginary friend, I want to help. But all my flowers look like blah. Call Sonia, I'm not making cupcakes here. I'm trying to make art. Mac needs your help. Is that because they're not coming out right? Oh, I totally understand. You should see some of the things I baked that came out well, different than expected, like my 59 layer cake. I only see two layers. The other 57 fell off. Yikes. Um, that's my extra light fly bread. Why do you call it that? Give it a sec. Guess all those flies eats really made it rise. Now how about some brownies? That turned blue. Yum. This bluey is amazing. Why, thank you. Some of my goodies may have unexpected qualities, but I never see any of them as mistakes. More like masterpieces in disguise. I better get going. I promise a lot of folks that I bring them some of my fresh baked blueies. I wish I could paint a flower as well as you bake a bluey. You can. You just need to start with three simple words. Yes. Let's imagine all the kinds of flowers we can create. There's the one in the vase. Yeah, but would Sonya paint a plain old flower? Probably not. Let's bonafide it. Or simplify it? Or make it out a little? So many kinds of flowers. Let's plan. And now I shall create my flower. Special brown dragon flower bloke. Can't wait to show Nathaniel how every piece of artwork is actually a masterpiece in disguise. What you going to paint now, Matt? I was thinking of painting all the way out there today. Messy in here. Find it. I tripped over it. Notice any difference between my side of the room and yours? Or find any of your toys by tripping over them. Oh, I like. Izzy, I think it's time you clean up. Prince of my human friend Claire. She'll do anything to avoid picking up her stuff. Hey, let's make a fun game out of cleaning our room. I remember when you created that walking toy chest. Pose that could work. We just need to use three simple words. Let's imagine how we can find our runaway toy chest. Everywhere at once. What if we stop trying to find the chest and make it find us instead? Think about it. What does a toy chest walking around in bare feet really want in this cold weather? Balloons? A jump rope. I'm out of ideas. Socks! His feet must be cold by now. We just have to let him know where he can find some. Great. Now let's create a way to bring that toy chest home. OK. Wait, didn't I say that before? My human friend Claire is going to love my new game. Pretend your toy chest can walk. I'll never forget my socks. Ah, ha, ha, ha.  Hey, Izzy, what's with the cup? My human friend Claire loves apple juice. She'd drink it all day if she could. But her mom won't let her. That's probably a good idea. Still doesn't explain the cup. It's for the apple juice. What? Izzy, have you been doing anything to mess with the weather? I just wanted to learn more about this juice. So I created a cloud. That rains apple juice. What? I could drink this stuff all day. But it's raining apple juice in our house. That is delicious. Izzy, it's beginning to puddle. Gotta go check out this cloud. A way to stop this juice rain.  Oh, how about extra large straws so we can slurp it all up? Nope. Too much juice to drink. I know a freezer that turns all the juice rain into juice snow so we can eat it instead.  What do we? What do you do with a bathtub? Splats. Ooh, Izzy, you drain it. A plumbing wrench, ooh, the adjustable gasket extractor. Ah, the reverse thingamajiggy. Cool, nice. I'm sorry to hear that. Too much juice or too much of anything. We'll flood your house? Well, yeah, but it'll also give you a tummy ache. I totally understand why Claire's also really sticky when it rains all over you. With rubber duckies and bup-


They'll be like. Oh, those are those girls. I hope I don't want to be those girls Mother's always asking why they're not married Every girl's nightmare. It's fantastic um Number three reason is the most important I would say though you do it for you You do it for you. You're saying no, I'm not ending this on your terms.  All right.  I'm ending this on my terms.  It's magical I promise you Sometimes when they're really like I see when they're really kind of bitchy. I'll be patronizing. You know what?  I really hope you have a good rest of the night. Good luck with everything girls Good luck with everything Makes me feel a little bit better. I don't recommend that it's kind of a dick move, but Makes me feel a little bit better and to close this all off because we're wrapping up awesome Just in case you were wondering what happened in Amsterdam As I started to give him more validation he started working for me more He started giving more back to me. I was giving him exactly what he was looking for. So this guy loved me So he started yeah, bro, and then I did that and that. Oh, yeah, it was really cool. Oh, man Yeah, so we were doing this and it was totally fun. Yeah, we did that man. No way that's sweet Shut up and I'm being genuine here.  No way That's really sweet and as he started coming towards me more like talking more because I'm like you know getting him more excited that I'm really into what he's talking about Started leaning back a little bit. No way.  It's wild Get out of here. It's so cool and I started talking less and less and Everybody else was now looking at me and I was leaving back because the center of attention was now giving all his attention to me Of course, everybody else in the group is gonna be giving their attention to me And so they stopped asking questions Yeah, cool, man. Great. Awesome. All right, cool. Kind of wind it down Of course as I lean back Sweet Romanian girl started cuddling back up next to me. We all had her leaning back towards me, too I just look at her say When I go grab a beer Got out of there had a beer had a wonderful rest of the vacation together douche-free as possible That's how you have a that's how you take the masculine role in a conversation Thank you guys questions, please Two questions we have Will that you please decide so I don't have to be the asshole Great speech love it a lot. Thank you. I really have a question What kind of emotional response are you trying to elicit when you're employing this tactic? Good question and then and then what's the kind of Line draw between how it comes across as creepy and how it comes across as you know being a boss We're sitting there in the zone question here. How can you come across as creepy? I just feel like that maybe like the death stare that you give the girls not you in particular But just anybody if they were to try this out, so I feel like some girls might find out like why is this guy? Just saying oh really and then just staring at me, you know, I can kind of feel like some girls I'm really creeped out. No, no, no really really great question So many guys are terrified of this whole being creepy thing like I always I Push eye contact as hard as you could ever imagine and this I always challenge my guys at the beginning of a weekend I will challenge you to get shot down for making too much eye contact I dare you to dare you to and the thing is can you make too much eye contact? Absolutely But most guys are so far on the opposite end of that That they need to try to overdo it to compensate to overcompensate for their huge deficiency and some guys try to overcompensate They're not even close to where that line is They got to try to overdo it one more time and being creepy is the number one fear and number one excuse That guys use to keep themselves back in this position so I would say don't even worry about being creepy because If you're seeing consistency issues, you're so far down at this end like that should be the last of your fears Okay What is creepy? The guys who get shot down by making too much eye contact. It's always the same, right? They're just staring at a girl with no facial expression I Always say didn't I say facial expression one of the most important things no facial expression and a girl looks at them And it's not a bad look the girl is just like well Right.  Guys always take that as a bad sign Guy always take that as like oh, she doesn't like me. I'm doing something creepy.   I say the only guys that ever get shot down from making too much eye contact. They don't have a dead expression on their face or Or when the girls like what they just don't do anything Okay, what is creepy? Really really simple all creepy is is if a girl shows you in any way shape or form that she's uncomfortable with something If you keep doing it It's it's a creepy is you're so in your own world.  I Wouldn't be worrying about that with you right now I'd be worried about making more eye contact making enough eye contact yeah and doing something when she gives you that Well, what look smile when you do it Though I want to really briefly say to that expression that everything's okay Especially when you go up to start a conversation so important because she's always gonna be looking at you She's always gonna look to you and say well is this gonna be comfortable or is this not and she looks at you And you have a look on your face that says this is not okay This is not comfortable. She won't be comfortable with it if you have a look on your face It says everything's all right Nothing to worry about we're just having a good time out at the bar shit chatting Don't worry not a psycho killer. Just a dude. No problem It's fine. She's always gonna look to you though, especially in those first five seconds To set to let her know whether you're okay or not whether this is okay or not. Thank you. Good question Yes Nick great speech again, so I have a thanks. I have a two-part question one is in the community there has has been a traditional View on making a lot of statements as opposed to asking questions So I kind of wanted to ask for your opinion on that because you know I've been taught that once you make too many questions at the start you're putting the conversation no pressure on her And making statements kind of does the opposite and my second question as a follow-up to that is when you ask a question Should it be a a question that always open a lot of threads for example, you know a Question an open-ended question as opposed to something like how tall are you which probably doesn't lead to a lot of a you know To answer your second question. I don't care that much. I Don't I'm not trying that hard to answer your first question Which was was was oh, yeah, yeah asking questions using statements and said I like statements to start a conversation But I'll use questions just as easily to start a conversation Like sometimes like I'll just say one thing I like is like if you're feeling something positive to share that with ever like I love this song right Statements are also great for day game for daytime talking to girls like opening conversations Which just a general statement about your surroundings. It's always a good way to start those conversations But would I also agree that you don't want to ask too many questions? Yeah, like I said, I'm only doing I'm only trying a bare minimum of the vast majority of the time She should be doing the vast majority of the talking and I'm just listening. I'm just relating and personalizing. I'm just overly empathetic child I'm forcing her to contribute So I'm barely asking questions But I do it because it works. It's easy to remember. I don't want to have anything too complicated You know to dovetail into your second question a little bit. Well this complicated thing of it should be this kind of question I don't All I know is that in that moment when this girl is looking at me And I think she's gorgeous and she's making my heartbeat out of my chest.  Hey, how's it going? What are you guys up to? Blah blah blah, so where you from if once she starts to light up I have a second tier of questions and it's just all about her Like once she starts to light up when she starts to open up showing that she's interested in you I stop all the you know joking around to talk about this and that and I want to know I just hone in who are you The second tier of questions is all about her hopes her dreams her passions who she is So once she starts opening up the second thing I'm going right into is So like what are you into? Like what are you passionate about who are you? I want to know like what turns you on You know, what could you be if you didn't have to spend any money that whole kind of thing That's what I'm going to try to get into hopes dreams and passions and like I said, I don't think about it much further than that Thank you That's it. Thank you again guys very much


Why Propaganda Works It's not really deniable that western civilization is saturated with domestic propaganda geared toward manipulating the way the public thinks, acts, works, shops, and votes. Mass media employees have attested to the fact that they experience constant pressure to administer narratives which are favorable to the political status quo of the U.S. Empire. The managers of empire have publicly acknowledged that they have a vested interest in manipulating public thought. Casual naked eye observation of the way the mass media reliably support every U.S. war, rally behind the U.S. foreign policy objective of the day, and display overwhelming bias against empire targeted governments makes it abundantly obvious that this is happening when viewed with any degree of critical thought. To deny that these mass scale manipulations have an effect would be as absurd as denying that advertising, a near trillion dollar industry, has an effect. It's just an uncomfortable fact that as much as we like to think of ourselves as free thinking sovereign agents immune to outside influence, human minds are very hackable. Manipulators understand this, and the science of modern propaganda which has been advancing for over a century understands this with acute lucidity. By continually hammering our minds with simple repeated messaging about the nature of the world we live in, propagandists are able to exploit glitches in human cognition like the illusory truth effect, which causes our minds to mistake the experience of having heard something before with the experience of having heard something that is true. Our indoctrination into the mainstream imperial worldview begins when we are very young, largely because schooling is intertwined with the same power structures whose information interests are served by that worldview, and because powerful plutocrats like John D. Rockefeller actively inserted themselves into the formation of modern schooling systems. Our worldview is formed when we are young in the interests of our rulers, and from there cognitive biases take over which protect and reinforce that worldview, typically preserving them in more or less the same form for the rest of our lives. This is what makes it so hard to convince someone that their beliefs about an issue are falsehoods born of propaganda. I see a lot of people blame this problem on the fact that critical thinking isn't taught in schools, and I've seen some strains of Marxist thought arguing that Westerners choose to espouse propaganda narratives because they know it advances their own class interests, and I'm sure both of these factor into the equation to some extent. But the primary reason people tend to remain committed to their propaganda-installed perspectives actually has a much simpler and well-documented explanation. Modern psychology tells us that people don't just tend to hold on to their propaganda-induced belief systems. People tend to hold on to any belief system. Belief perseverance, as the name suggests, describes the way people tend to cling to their beliefs even when presented with evidence disproving them. The theory goes that back when humans lived in tribes that were often hostile to each other, our tribal cohesion and knowing who we could trust mattered more to our survival than taking the time to figure out what's objectively true. So now we've got these brains that tend to prioritize loyalty to our modern tribes, like our nation, our religion, our ideological factions, and our pet causes. This tendency can take the form of motivated reasoning, where our emotional interests and tribal loyalties color the way we take in new information. It can also give rise to the backfire effect, where being confronted with evidence which conflicts with one's worldview will not only fail to change their beliefs, but actually strengthen them. So the simple answer to why people cling to beliefs instilled by imperial propaganda is because that's how minds work. If you can consistently and forcefully indoctrinate someone from an early age and then give them a mainstream ideological tribe with which to identify in their indoctrination, the cognitive glitches in these newly evolved brains of ours act as sentries with which to protect those worldviews you implanted, which is exactly what modern propaganda and our modern political systems are set up to do.  This is why.  Some of the most foam-brained foreign policy think pieces you'll ever read come from PhDs and Ivy League graduates, because all their intelligence gives them is the ability to make intelligent-sounding arguments for why it would be good and smart for the U.S. military to do something evil and stupid. The Oatmeal has a great comic about this. Importantly, the author correctly notes that the mind's tendency to forcefully protect its worldview does not mean it's impossible to change one's beliefs in light of new evidence, only that it is more difficult than accepting beliefs which confirm one's biases. It takes some work, and it takes sincerity and self-honesty, but it can be done, which is happy news for those of us who have an interest in convincing people to abandon their propaganda-constructed worldviews for reality-based ones. Sometimes just being patient with someone, establishing empathy, treating them how we'd like to be treated, and working to establish things in common to overcome the primitive psychology which screams were from a hostile tribe that accomplish a lot more than just laying out objective facts disproving their believed narrative about Russia or China or their own government or what have you. And above all, we can just keep telling the truth in as many fresh, engaging, and creative ways as we can come up with. The more we do this, the more opportunities there are for someone to catch a glimmer of something beyond the veil of their propaganda-installed worldview and the cognitive biases which protect it. The more such opportunities we create, the greater a chance the truth has of getting a word in edge-wise.


The day has finally come. In this box is my very first manga. Not only that, but I also got a bunch of more manga and anime-type stuff in this bag. But I know you mostly want to see what my very first manga will be. Kentaro Miura Berserk. Deluxe Edition 11. 11? 11? I got what? I ordered number one. Does that say number one? This is 11! Bro, I swear to God, I did not plan this. So it turns out I actually did buy 11 by accident. So my first manga is Berserk, book 11. You know what? I want to see what's inside. I'm about to show a page. You guys let me know down below how big of a spoiler it is. I can't see from this distance, but let me know. Explicit Content, Parental Advisory. The book that I bought. It says I need your approval to read it. You have my approval. Alright. Well, now I have book 11 when I get there in two years. Y'all want to see what other manga I got? Alright, first up. First up, I got Jujutsu Kaisen. One, I should have got zero, but I got one. At least it's not Jujutsu Kaisen 11.  Somebody donated like five dollars to tell me somebody that dies in JJK. And honestly, I wish the absolute worst happens to that person.  Alright, what's next?  You know I had to get this. Nick, why are you getting manga from anime? You already watched. I just want to see how it looks in manga form. I better see some uncensored titties in here. That's why I got it. What's next? Ah, ah, ah, ah, ah, ah, ah, ah, ah, ah. You knew I had to get it. I didn't know there was a manga.  I thought it was like a web series. So once I saw this, I'm like, oh my God, look at the art. Like look how beautiful that is. It looks like a video game cover. Oh my God. Alright, what else we got? Alright, my friend picked this one out for me. He told me to check this one out. What do you guys think of this one? I don't know what it is. I remember I made fun of the dude's hair. It looks like he has a thong on his head. I think the same guy that made Hunter, Hunter made this. I think this was his first one, but my friend told me I'm gonna really like this one and to give it a chance. But it looks interesting and he has a thong on his head. So I think this is right on my alley. All right, let's get to the bigger books. Let's get to the bigger one. What's this? To your eternity. Somebody in my comments randomly suggested this and I went with a random comment and I got this. Let me know if it's a good or a bad choice, what you guys think of it? Plus there's like a wolf and that, that's all of me. An orb was cast onto the earth. After metamorph... This is why I failed school. After metamorphosing into a wolf, it joins a boy on his bleak journey to find his tribe. It learns and evolves, transcending death, even when those around it cannot. So this is entirely new. The other one is attached to like Hunter, Hunter. It's not the same universe, but it's like the same person. I just took a random comment. Now that's not the only random comment I took. I also know you guys are gonna be happy about this. Wait, I'm holding it backwards. I'm happy about this. I'm gonna read this chapter and if I like it, I'm gonna watch the anime and we're gonna react to it on the channel. Ever since you saw the Legendary Player known as the Little Giant, that makes absolutely no sense. What else, what else it got? This is one that one of my favorite content creators, Roger's base, talked about this a lot. So I wanted to try it. It's called solo leveling. I know the anime comes out next year or something. So I don't know if I should read this first or watch it first, but it looks interesting. Honestly, I really like the cover. I like the aesthetic of it, the green sword with the purple lightning and all. This one is one I picked out. I didn't look at my suggestions. I didn't listen to my friends. I just thought it looked cool. It sounded cool. And I Google it to see if I would like it. And it sounds like it's up my lane. It's called Vagabond. I think you guys mentioned it in my comments. I'm not sure, but I like the cover. It says explicit, fuck, it says explicit content. And is this volume one? Oh, it's three in one. Nice, perfect. But I really like this art style. I really thought this looked cool. It looks like something I really like. I don't know if this is the one I looked up that said it's about like a samurai or something, but I'm really interested in this one. But let me know if you guys are proud of me for picking this one out. Watch it be like the worst, the worst one out of all these. It's like a 2% on Rotten Tomatoes. Wait, no, that's movies. A 2% on the anime manga ratings boards. There's two more things. But this one I personally wanted to get.  It's a Godzilla shirt. This shop, it's called Kino Kenia. It's in New York City. It's supposedly the biggest manga anime store in the state.  I love when I get an extra large, but I forget it's probably in Japanese sizes.  This is the front, my little titties showing, but it says go jitter. But this is the good part. Look at the back. Look at that, bro. Beautiful, like tell me not. And I got one more thing. It's supposed to be random. I better get Zenitsu, because Chantaro needs Zenitsu by his side. He's feeling lonely at business. I moved the other Chantaro across the room. Let's see what I get.  How are you supposed to open this in public? What are you doing in Japan? Do I have to be denji?  What do I get? Oh, it has that. It has like a, ooh, it has that smell. What is this? Wait, I'ma try to guess. I'ma try to guess. I'm not looking, I'm not looking. Y'all could see. Let's go.  I forgot her name. I don't want you.  I'll add that in my giveaway. Some unlucky motherfucker is gonna win that in the mail. They're gonna think they won this.  And by the way, I am giving all of this, all of this away. And I got duplicates of most of these things. Like I got like two of these. I got three of these, four of the death note things, rent a girlfriend, I got a couple of those, but I'm giving all of them away. Check my last video out.  I'm giving it all away. Check out that video on how to submit a submission. But yeah, this is most of the newer stuff I got. Which one do you think I'ma have most fun with? Mostly excited for this.  These are the three I wanted to get, even though I've watched the anime and I pretty much know basically what happens in these books most likely. I still wanna see like if there's other changes, if there's uncensored titties, especially in this one, I really gotta see that. Like already with the one punch man, I noticed a hero I didn't even notice in the first season. Bro, but look at this art of denji. I gotta get used to like, they don't look the same as they do in the anime. They look a little different. Like I didn't even realize he was blonde. So how did I do for my very first manga haul on a scale from one to 10, but also keep in mind that this is my first one. I've never read a manga. Let me know how I did. These are mine. I'm not giving any of these to any of you. Everything behind me, that's yours. That I'm giving away, but this is for me. So get lost. I'm gonna order Berserk volume one or book one, another $50. I'm gonna read that and then I'm gonna report back to you guys and tell you how I feel about my very first manga, what I love about it, what I didn't like about it if there's anything I didn't like. But I'm not sure if I wanna read Berserk first or Vagabond first. I don't know, but I'll figure that out. Maybe let me know in the comments. Yeah, that's it.  Thank you, Japan.


Good morning guys. It's Monday morning Shaber 1000 here monkey Is over there behind the camera because we're set up down here We just brought a few things and some peanuts We're just gonna hang out because I think Steve Steve's coming. He had to run to the house That's just set up there. He wanted to he had to run the house So he wanted to come down today.  That's clickbait. We didn't buy that just happened to be here so anyway, we're gonna keep a We're gonna store sounds a little bit after now we got down here a little late We got down here at nine well a little after about five after nine But so we're gonna sell the hell out of peanuts. Hopefully and we're just gonna sell some stuff We're just kind of monkey didn't have enough patience really to go out and do To pay for the gas really so she put everybody off on tomorrow and she's taking the day off, right Monk Yeah, is the hot-out Monk. Yeah, it's terribly hot out in Let's go what I know we'll tell Steve look we got run up the house real quick We'll be right back watch our stuff and let's head to the beach They'd be sitting here at nine o'clock tonight.  All right, we'll be back with you tell her mama Say we'll be back with you You don't have to I got you here. There you go Okay, as you guys can see I got my serious Will and Dylan hat on a mama She is typing in an address. I got to go look at some Um Potential Money-making items. I do know he's got a craftsman chainsaw For like 25 bucks. He said it's got all fun with him. He also said he's got some some other Two stroke parts I may be interested in because he has went past down here and have seen me set up So he knows I sell that kind of stuff. So hopefully I can get a deal on some things to make more money with so We'll just have to see from there. Come on Mama may made fun of me because I told her I switched hats because I have my yuppie hat on I said I got to get serious I got my wheel and Dylan Will and Dylan money-making hat off we go off we go So we're going and we're gonna see what happens and I'll let you know here in just a second What what if anything I bought to resell? This is not keeping items. This is selling items So, you know $25 for that saw if it's in good shape Yeah, it's worth it. So you know Okay, so we're 12 minutes. All right, I got text a guy to let him know I'm on my way. I'll let you guys know what happens Okay, guys, I'll show you what I got.  They're doing some road work over here, but I'll show you what I got I got the chainsaw I'll go over more of it in depth with you when we get to the house And so there's the saw I got the Ryobi weed eater with two edgers a reciprocating saw head The weed eater head and the tiller attachment. I got this big-ass blower here and it is a poem pro and This is a crash from the saw Show you any like I said, we'll go over more in depth when we get to the house so There it is he said he hasn't tried to start this so he He said it it ran when he put it away last year. So he knows nothing, you know, if it needs anything You know, he's honest how that was 25 bucks So he threw So I was interested in all this other stuff I got all this other stuff for 25 So I got all this for 50 bucks this right here will Pay for all this other stuff so I Could actually take this weed eater down just the way it is He said it needs fuel lines But I could take it down just the way it is and sell it with all the attachments and get I know 30 bucks out of it because people just love these attachments I mean, I've sold just the tiller heads before for $25 on their own and like he says got two edgers and this reciprocating saw here, so It is a RIO visa it's a name brand but And I got the tank to it over there it needs fuel lines and filter so I Gave me the new fuel lines. So I got the new fuel lines But the filter he said he couldn't find that's all right. I've got extra filters He's got some other stuff. He's going to dig out and If I'm interested in you know, he's going to text me or call me in a couple days If I'm interested in he says, you know, I'll sell this, you know Anything I got to sell sell it to you for cheap because he knew when I called him I told him where I was I told him I was down I told him I was set up down there to Chevron. He says, oh, yeah.  I said, yeah, he says yeah, I see down there all the time So he knew exactly what I was going to do this stuff So he priced it right to me because he does the same thing he buys and sells So he said I know, you know, you're not buying it to keep it So, you know, we started at 80, but he likes to but we both had a price in our head of 50 bucks for everything He started 80 it got down to 16. I said, you know what?  So I'm looking at I'll probably make About $75 on all this once I get it all put together and sold I'll probably make about $75 profit on it. So that's what we're looking at here and She's getting the the tags for the truck the sticker for the license plate, you know and Then I got to go home, and I got to make supper and I got to make I got to start another batch of peanuts for tomorrow and And then I'm gonna you know look at this stuff and you know See what I got to do here get it all laid out So Wednesday, I'm gonna clean the garage out and get all the stuff I need to get out laid out and what's next on the list what I need and Then it's money-making time. So I guess I'll be back with you in a minute since we get to the house So well, you know what no there'll be more on this I'm gonna go ahead unless something funky happens I'll put it in right now. Okay So I guess I am won't throw something in there because I said back there I was like I wanted to hear unless something exciting happens and I'll throw that in right now And then I did my own tree, but so not really exciting happen, but I just talking to a guy about he's Harley I don't know if I picked it up on camera, but it was parked right next to us is an old police bike Yeah, no police bike. That's why I had to vintage badges on the Harley Davidson Symbols on the tank because the police bikes don't have them on there They take them off because they have to put their you know, share a badge or highway patrol badge or whatever on there So yeah, it's still got the siren on it and everything, but so she goes in she had to get a whole new plate because She has had the truck for ten years She's had the truck for ten years So every ten years, you know, you got to get the whole new plate. So we're down here at the park This is where there's they put a water tower up and everything there Yeah, we're gonna go walk around and show you what they've done down here at the lake Why we're close to it cuz the DMV is right around the corner, right, but this is where I Had the drone up in the air we had the drone up here and they were doing construction Work at the time. So this is it looks like it's completely open now. So we're gonna go find out We're gonna go find out. So I'm gonna put the drone footage in right now So that's the drone footage. Now. Let's go see what all they've done. Okay. So this is where the market's gonna be See it's called the depot because There used to be railroad tracks here, which is now the bike trail Yeah, they took the What the depot out the old one and they moved it No, there's the old depot right there That's the old depot right there That's the old depot it's the original So yeah, this is where the farmers markets going to be There's the lake which they're going to have a floating stage for the music The music will be on the floating stage and here is a water tower. It's a simulated old-fashioned style water tower So that'll look good once it gets staged It starts changing colors So there's the water tower they put up Um Yeah, it looks different. Yeah, I've had my drone over it was over there where I took my drone up So And I think those are bathrooms over there. This is called Liberty Park, right? No, it's Liberty Park. It's Liberty Park. This is Liberty Park. Yeah Just beyond that round Looking thing right there. I'm gonna focus. There we go Right over there's where the dock used to be so This is all And there's another park right down there Yeah Where you can sit Yeah, this is nice and I got this play area for the kids and the walking area So Yes, it's it's very nice. So, uh, we're going to take a little walk around here And then we'll get back with you Okay, so this is what I guess we're surmising that it they're calling it the floating stage Really, it doesn't float Because you can see there that uh, you know, it's on stills but still But we're not thinking we don't know what's this being right here If this is going to be the stage I get but this is not like going to hold so many people sitting here And then people are going to want to be standing here if they're going to listen to music So I'm not sure if they're not done, but they wouldn't if they was going to put the stage here They wouldn't it doesn't make much sense. They would have left a you know So I don't know but that's looks like where they moved the dock to because you used to be able to boat The dock used to be right here. Yeah, I used to bring your boat right up and we could boat right Well, we did bring our boat up here one time. Yeah, yeah Because you you put in over there. Yeah Yeah, just before you get to that bridge on the right you put in over there and This lake goes for a long way back over there's where that bar is we found out in the middle of nowhere She was like Leave it to me to find a bar where we see all these boats coming out coming out of this little cove and like What's that sign? I don't know. Well, let's just go check it out We come back in there and it just just a little tiny cove And there's hundred thousand dollar bass boats and 50 thousand dollar Freakin pawn tunes and we come up in our hundred dollar gnu. That's before we even had to paint it It was like 30 different colors. Yeah, and these guys were moving their bass boats. Come on in. They didn't care And she said leave it to you to find a bar in the middle of nowhere But it's beautiful back in there, but yeah, so the dock used to be here so And the gazebo used to be over there Right over in that area in that Restrooms over there. Yeah, there's restrooms there And right over there beyond where then people are walking in that building. There's restrooms there And I'm not sure what that building's gonna be And then I like what they did to the park. Yeah, the park is awesome. Yeah, that's yeah Yeah, awesome park. I don't want to film too much because I don't want to get the kids in there, but But uh, yeah, so, you know, I'm wondering look at this the way they got this set up Maybe this is gonna be Well, maybe this is gonna be where you put your chairs You know, yeah, maybe this is where you're gonna put your chairs So I don't know maybe they're they are maybe they will have a floating Band, you know, I don't know.  We'll be here and we'll we'll bring you to it, huh? Yeah, I don't think they have had one yet. Have they I don't think I don't know if we missed one or not with everything going on I don't know we might have but we'll be down here to find out Next time we know there's something going on here Just to check it out see how they're gonna have the bands and stuff I like it, but I don't like it You know, but it's nice though. It is nice. Yeah, but what I like is the place for the kids because they didn't hardly have anything for the kids No, they just had open open yard where you could just sit around and lay on the grass and stuff like that Yeah No, they didn't so but it's nice. Let's see if they're done with it completely yet or whatever so All right, okay, so we're not sure what this thing is I guess monkey's wanting to hit the button I told you it was a shower. She didn't believe me But why is there a shower? Maybe it's just to cool off.  I'm like that's not a light so I'm not sure what that's about but it's shady right over here and there's plenty of places since we're right on the bike trail There's plenty of places like this where they Park their bicycles where you can park your bicycles So and the bike trails over there where we just came off of so yeah, this I don't know Yeah, we're exploring. We're not sure about the place yet But when I find out all the details, I'll come back and do an in-depth video and throw some clips in of what it was before Yeah, and these are bath bathrooms here. So sign the liberty park. It's a sign liberty park. Nice. Yeah So Yeah, water fountain Yeah, I'm not going in there though. Yeah, okay. Well, I'll go in oars, but I'm gonna stop you guys here Well, since no one's in here, I'll just give you a quick. It's just a bathroom, but it's very nice It is a very nice bathroom Baby changing station there I heard her hauler. What'd you say? I hear her, but I do know all their shoes So Over there is kind of like a clam shell style Arrangement over there. It looks like for seating and maybe so maybe the stage is gonna be there because I can't see them Having a band clear of there.  I don't know. We'll we'll just have to get back with you guys on that All right, so time to go. It'll be interesting to see what you know when everybody's here forishing big Right, so it's all right time for us to go to the store. Yep. We gotta go I thought this was cute This is the entrance Let's go look at the sign and see what the sign says That's the twin tower Oh Right over there. Yeah. Yeah, we're gonna go check that out. Let's go this way. It's got A monument for the twin towers. So I'll show that to you. That's interesting There's the sign so that's the entrance over here There's a monument So Let's go check this out guys. So I can't get real close But I can zoom in for you See this is the pentagon September 11th, 2001. We will never forget flight 93 Oops. Sorry guys Flight 93 and up here I'll read it to you real quick dedicated to the courage strength and And What's that indomitable American spirit. I I know I mispronounced that but here I'll zoom in on it American spirit of those who perished and those who preserved during During the events of September 11 2001 in venus remembers here Hold that for you. I got a battery light blinking So I just wanted to show that to you. It's very very cool. Very nice This piece right here Is a piece of the twin towers Let me get that for you That's a piece of the twin towers down here on the bottom No, that's a piece of the twin tower. We've got a great big piece in camber tower But yeah, that's a That's a piece of the twin towers there. I'm gonna touch it It has writing on it But I don't know what it says But anyway, that's a that's a piece of probably one of the steel girders. It's like two inches thick So it's a piece of the The twin towers and it lights up at night. That'd be pretty. Yeah, they got the lights shining up on it. So Awesome. Yeah, very pretty That's nice. Really. So so please guys. Don't forget september 11 2001 Hard to believe like 93. Yeah All right, guys Very cool And if it don't Then we'll chat at you soon and I'll say she bear the myth of me and the legend.  Thanks for watching me and thanks for joining me on my yard sale today and thanks to everyone that Whoops, sorry. Thanks to everyone that joined the live stream appreciate it So we'll see you all soon. Take care. Have a great week and a better weekend. Bye. Bye guys


I'm Tom Handell with another CTN member highlight and this time we're featuring the Southern Main Area Agency on Aging. And I'm here with Susan Gold, a VISTA volunteer for one of their new programs, Vet2Vet. Thanks a lot for joining us. Well, thank you for having me. Just to start off with, what is this new program, Vet2Vet? Well, we will be matching veterans, volunteers who are veterans themselves with other veterans who are older, aging, homebound. They may have younger veterans who are disabled or have disabilities. Anyone who could benefit from some more companionship who are isolated. And these volunteer companions, they're all veterans that you're looking for? Yes. They're all veterans themselves and they will be visiting the veteran client at least twice a month and then they'll be calling, checking in on a regular basis. They'll be having training sessions so they'll be able to assess the veteran's situation and see if they can qualify for any other services that they might need. What kind of things do you cover in the trainings for the volunteers? Well, we'll have a number of things in the training including listening skills, maybe how to elicit stories from the veterans. We'll have assessments, we'll show them how to do assessments of the situation so that for example, if somebody might need a food service, they would be able to refer them to our Meals on Wheels program. We'll have the main veterans services talking about VA benefits and we'll also have the vet centers talking about situations that might arise that they might have to deal with. So once these volunteers are trained, they'll have a lot of information for the people that they'll be working with. Yes. Is this just for aging veterans or is this for any veterans that need the assistance? No, it'll be any veteran who would need the assistance. We are also aiming at younger veterans who might have some disabilities or feel isolated who could benefit from a visitor. I know my father and my father-in-law were veterans and before they passed they could use a lot of services like this and be very helpful. Why are you specifically targeting the volunteers to be veterans, to work with other veterans? We thought that peer-on-peer, peer-to-peer would be much more beneficial. People tend to open up and be able to relate to others who have had the same kinds of experiences. That said, we're trying to match combat veterans with combat veterans. Women with women, we have a number of women in the program already and we'll also take into consideration geography, but we're really trying to match them as closely as possible. Now have you started recruiting already for the volunteers? Yes, we have 17 signed up already where my goal is to get 20 by the first training session which is May 6th. We will have other training sessions too later in the year so people will still be recruiting throughout the year. Do you have a certain pool of veterans that need this assistance right now that you're looking to match up with? How big is that pool? Right now we have about 20 in that pool, or 15 or 20, but we could always use more. We're asking people if they know of a veteran who might benefit from this service to give us a call and let us know about them. It sounds like a really unique program. Is this particular to the Southern Main Area Agency on Aging, this type of program? Yes, it is. We have based it on a VA program that's offered nationally, I think it's the Friendly Visitor Program, but this is, as far as I know, it's the only one like it in this area. And how did that idea develop, how did you come up with this? One of our focuses has been veterans services and the manager of the volunteer services, Carol Rancourt, proposed this program and SMA, embraced it. That's great. It's a unique program studying right here in our own area. It's wonderful. Now, if people want more information about this, where can they go? What can they do? Well, they can contact SMA and they can call, they can go on our website, SMAAA3A.org, or they can call us directly, 396-6500 and ask for volunteer services. Or they can email me directly if they would like, it's Sgold, S-G-O-L-D at SMAAA.org. And that's for anybody who wants to either be a volunteer or get those services, is that right? Yes. Okay. Great. Well, thank you very much for joining us. Thank you. My pleasure.