Yeah, now let's get into a little Q and A. Go from there. Bop, bop, bop, bop, bop. Now let's see. All right, that is a good question, MDMD. I think I answered this. Yesterday I asked a question about SWOT and I still have a question about, I'm in the US, what if SWOT goes at 10 bucks in two years? Can I do something if I can't get out of the app? So here's the thing, if hopefully in two years we will have distinguished, this is why I keep talking about this. And no one, very well, you guys get it. But it's hard when I say, I want crypto regulation. And everybody is like, we don't need regulation. We do, we need clarity. We need clarity. What's a currency? What's a commodity? What's a security? If Gary and the CFTC head and the powers that be, which is Congress can all agree on, okay, let's use the Howie test that was created in the 1930s, which makes no sense to me, whatever. And we'll figure out what that actually is. Now we can label everything, what is supposed to be. So MDMD to answer your question, hopefully in two years, the reason why you can't evaluate or transfer off you to the SWOT coin that you have earned by walking is because SWOT, SWOT economy and the business itself do not want to get in any problems with the US legislation. So they say, every other place, except for like Iran and some other places, you can transfer your SWOT onto any exchange you want to and sell it, go right ahead. We have the tokenomics in place. We have a pretty good business model. I've talked about that in a deep dive. Go check it out on Dan D. Jinn. However, for America, you can't do anything. And we're not gonna let you do anything until we get clarity. And when is that gonna happen? Well, hopefully, like MDMD says in two years, if not MD, here's the thing.  And actually, hopefully in two years, if there's no clarity, good luck with the institutions coming in. But that is the truth. So that's why I'm always harping just to say, give us some clarity. Now, going down the road, do I want KYC and AML for DeFi?  Why would we do that? And it's like Vitalik Buterin talked about. He goes, you guys can KYC and AML for DeFi, but guess who's not going to? All the hackers and spammers. So what's the point? Yeah, it's dumb. So hopefully answer your question. It's very unfortunate. There's so many people trying to educate people in the future of crypto. They don't care.  I've stopped trying to teach people. Yeah, me too. I stopped trying to get my family into a long time ago. If they want to know, they'll come to me. And my friends, few and far between, they'll ask me questions. But of course, we're in a bandwagon. They don't really care. I'm done teaching people. I like talking to you guys because it's going to be funny. This is what's going to happen. It's what happened last time. We all are looked at as the outsiders. And then when things start to rally and price, numbers go up and people are like, oh, well maybe those guys, maybe the people that talked about crypto were not so dumb. And then when it goes parabolic, then of course you're seen as a genius. Then you get bombarded with the questions. And at that point, I'll answer your questions. No big deal, but you missed it already. I told you a long time ago, you should have been there long in the bear market. That's where all the wealth is made. And that's it. So yeah, I'm done myself. Rustbot, an army of wrenches. Yeah, here on this channel, I do have a lot of moderators. I appreciate you guys. Don't poke Beardy. Beardy's grumpy. Let's see. Ooh, great one. Rob, is it possible Bitcoin miners are in the position now by design, meaning large players are doing their best to keep the price down and inflationary environment to force them into bankruptcy? That would make sense. Actually, I think about it, make a lot of sense. And this kind of comes from this article I was going to talk about today, but I couldn't because I had to deal with the Voyager story. Bitcoin mining firm, Iris Energy is on the verge of a $103 million loan default. Again, Dylan Leclerc, standing Bitcoin mining firm, Iris Energy is closing close to default, a $103 million loan by NY Dig. ASIC miners are held as collateral against the loan, meaning the mining equipment will be confiscated should Iris Energy fail to upload through payment schedule. Interest repayments total $7 million per month. The firm's current mining revenue falls short, generating only $2 million per month. I'm not again, not a math genius, but it's very tough to make those payments when you're $5 million short. So yeah, that's why I know like with Celsius, they wanna do that type of business model where they're going to have Bitcoin miners and it's gonna work out pretty well. I'm hesitant to say that's true. I think Bitcoin mining operation is a very tight industry as far as profit margins. I wouldn't, I don't get into that. And some people swear by it and that's cool, but I see a lot of issues. And also, pooling, one of the largest Bitcoin mining operations, they shut down withdrawals not too long ago. I wanna say about a month ago. Not sure if they're back, but that's kind of telling. I do too. Let's see. Rob is still not taking all their crypto out the Voyager, I don't think so. I don't see what, I don't see why you would. And actually you had to, they've already sent out the emails to confirm that you have a claim about a couple months ago. So if you didn't get that email, you're not gonna be eligible to vote. Ah, that's, yeah, that's okay, Army. I'll be back in El Paso in May to do the, that charity ops, of course, we do for the Boys and Girls Club. Here at the McFly, yes, that was being weaponized around the world. That's true. The Dollar Metal milkshake theory. I met that guy here in Puerto Rico. Nice guy. I'm in a Boston selling, that's amazing. Question to be privacy between peer-to-peer is necessary. Yes. While also being compliant towards government regulation when crypto becomes mainstream. Yes, and yes. So here's the thing. Like, there's all things that people buy that maybe you don't want people to know. You don't like, wow, Rob bought, you know, 500 pounds of preparation age cream or something like that. You know, like, why does Rob need all those, all that preparation age, he must have a lot of problems. Like, that's the kind of things that you can, you can look for on the blockchain. You know, if you want to do transactions like preparation age company or whatever. So for me, I think in some way, shape or form, we should have the ability to do private transactions. We do it all the time with cash. I do private transactions sometimes, don't tell the IRS. And no one knows about it. And that's fine, right? I pay 20 bucks here and 50 bucks there. No one's the wiser. That's the great thing about cash. I know when people say cash is trash, it's not, it's awesome. I mean, just look at the cartels. That's what they use to launder money. It's fantastic. So for me, I got to say yes. And as far as like government regulation or codes that comes mainstream, that's, we'll leave that to the powers, the powers that be, and also the committees that represent us, like the blockchain committee that gets to speak in front of Congress. Also, I appreciate the fact that Charles Hoskinson makes his way up to the Hill and gives hearings or gives speeches at different hearings and talks about it. So if you're looking for people who are trying to change things, it'd be guys like that. Also, I'd like to see Vitalik do the same thing. Thanks, man. Thanks for coming by. What's the safest exchange you use now since Voyager is no longer available?  So all exchanges are awful. Let's just say that's what they are. Some people say, well, I like my exchange. Well, do you trust your exchange to be solvent tomorrow? Who knows? I don't know. That's why I made these rules. So like, I still use FTX. I'd probably still use Voyager if it was around. However, I can't. That's why I made these rules. And the first or the third rule, excuse me, is don't even have exchanges. So while I have a dollar cost average alert that goes off and I use Coinbase, just so everybody knows. And I pay that fee for a Coinbase zero. I think it's, I can't remember how much it is. 20 bucks, 30 bucks, I forgot. But up to $10,000, there's no transaction fees. So I use that every day. I buy certain cryptos and then also once a week I buy other cryptos. And once a week or when I can remember, sometimes it's every three or four days, I take all my crypto off of Coinbase and put it right in my nano ledger. So to answer your question, all exchanges have the ability to become insolvent. At any time, protect yourself. I learned that lesson the hard way. You wanna be me? You don't wanna be me?  And that's the great thing. Again, no middleman, you control it. You're your own bank. Do whatever you want to it. Gumball gaming clips. That sounds good. Voyager got all my polka dot. I don't want Voyager tokens. I barely even want the dot. I probably have already traded it for Bitcoin by now, if not for them. So glad my holdings are cold. Yeah, that's true. Beardy. The safest exchange is still in Mt. Gox. That's another thing I forgot to add in there. So like, if you wanna keep going with Voyager, this is what I take a look at. You know Mt. Gox that happened in 2014? All that crypto is still over there. Bitcoin and whatever, well, just Bitcoin. And of course that is, you know, in Japan. And the chapter 11 was still filed over here, but then as far as like the bankruptcy and getting through everything else out, they still haven't released those cryptos. So if you wanna wait eight years, like a Mt. Gox situation for Voyager, forget it. If Celsius came to me today and said here's 50%, I might even think about taking it. The only thing that would stop me is Simon Dixon and his plan. That would be the only thing. Because the rest of those, the things that are going on is essentially run by children, it sounds like. So that's just me. Oh, you as well. Thank you, Des, for stopping by. Abin, I'm a torsion. Thank you so much, my man, for cleaning up Twitter. I really appreciate it. I really appreciate it. That is a lot of hemorrhage. Well, when you shard yourself silly, those things happen. BJ's going to zero? Well, yeah, of course. Yep, I like Binance. I like what they're doing. I like that they didn't put their name on a sports arena or do a bunch of super expensive Super Bowl commercials. It just told the line. I like that. When profits, all right, took profits. And we talked about this yesterday. I thought that, I mean, we knew that there were 75 basis points coming. I didn't think that Jerome or J-Pow would pivot in his speech and say, oh yeah, you know what, this was good, but we really got to lay off the gas. He's like, no, we're going to do the same way. So, you know, as we had this run-up and all the geniuses that are out there, everybody's a genius, right? All the geniuses that are out there are going like, yeah, it's going to do this and it's going to do that and we're going to go to these. And maybe not me setting five, maybe 50 basis points and we'll really, we'll taper off. And this is a real rally. I was like, no, I don't think so. I'll just be safe. And I took some profits. And if I was wrong, I was wrong. And if it ran up, that's okay. I still have profits in the bank and I'm happy with that. So just remember, that's the great thing about dollar cost averaging. When you go all in, you got to wait for that timeframe for to hit when it increases. With dollar cost averaging, like I've been buying Bitcoin at 18,300, at 19,700, at 20,200 and back down again at 18,000. So when it goes to 20,000, guess what? I got a couple grand in profits I need to take. And I take those profits because I'm pretty sure it's gonna go back down. I don't sell all of it, but that's just for me. And not financial advice. That's just what I do. What would you recommend to content creators that are passionate about crypto and want to put up content about it? I'll answer your question. Because when I first started with YouTube, none of those jerks would answer any of my questions about how this all works. So let me tell you, this is how it goes.  Also, if you want to do something, it's all about consistency. Just keep doing it the same time at the same day or the same time at the same week. That's important. Also, you notice I have this cool mic here, but the background looks awful because we have to renovate this whole rental property. People don't care about what it looks like in the background.  Make sure you have really good audio because if you have audio, people are gonna turn off. And then next, find a good program to use. I personally use this thing called StreamYard and it works out great. Other ones that I've used like OBS and things like that, something that they use in the background as far as the sound processor sucks. So this was probably the best one. So I've got a good mic and a good program and it works out pretty well and seamless and it's easy. Just be consistent and go from there. And just know it's gonna take a while to find your voice because in the beginning I just sounded like, why say it's the digital and then something, some investor, some guy. I sounded just like him.  And this is me. This is me who says we need regulation.  And that's me sometimes missing out on being too greedy and not taking profits like I should have and then I learned from there. So that's my advice for you. Is earning yield on an outdated concept going forward? Would you say yes, at least for now because of the fear of not being able to hit the exit when you want. So let me show you something. It's a great question. There's a website. I don't know if you've heard of it. It's called Dan Teacher's Crypto and it's 100% free. I made it free because not everybody can afford $10 a month or whatever it is or 20 or 100 bucks a month. And it's all the best information I possibly put together and I'm constantly updating it. But for here, as far as yield goes, just when you sign up, I just ask for an email so I can send you the updates. I don't even spam you. But, oh, that's not it. How do I, how do I? Module five, how do I stake cryptos? So underneath here, I talk about how to stake to gain yield, which that's what proof of stake is all about, right? Gaining yield by staking. But I make a distinction and you have to take a look at these projects like Theta, like Cardano, like Avalanche, like Polkadot, like Cosmos and figure out what's the lockup period. And when I un-stake, how long before it goes right back into my wall? And also I recommend that these things, you don't stake through an exchange. What's the point? They're just gonna, you know, if they become insolvent, well, I was staking to give them, give them my crypto back. They're not gonna do that. So when I stake things like I use my ledger, if at all possible, cause I wanna retain my private keys. I don't wanna give those to anybody. I've learned my lesson on that one plenty. So when you do this and you're helping to secure the network, so much, so much the better, right? And you can actually make those assets work for you. And since you're retaining your private keys, you don't lose it along the way. But it only works if you do the work and you put it on either like the, like a Daedalus wall for Cardano, or you use a ledger, or you use an actual wallet that is registered by the particular project. Watch all those videos. I show you exactly how to do it. That's it. All right. So I have 2750, the ADA coins and Voyager, what's my best case situation to retain the most ADA with Voyager and the FTX-BY at them in the US. You gotta vote. You can vote yes, you can vote no. Take a look at the information I sent to you or that's in the description. And you're looking at 20, 70% of the 2750 ADA. Now, as I understand it, it is a value of that ADA. So moving forward, it won't be, so let's say 70% 2300, something like that. 2100 of your ADA comes back. That's your best case scenario. And that's it. And again, it's a, they're gonna use a 20-day timeframe.   Most people hate your own pal, but I think he's just doing what he thinks is best. Whether he's wrong or right, I can appreciate that. Unfortunately, screwing up the economy. Rob, one opening FDA's Canada Voyager plan is that a taxable event having them transferred, no. So as I understand it, talk with your CPA. I'm not a CPA either. When you transfer crypto from one wall to another, it is not a taxable event. When you sell your crypto or you transfer from one crypto to another, then there's a taxable event. Like when you, if you do a swap, say of like, let's say you buy Bitcoin at 10,000, it goes to 20,000. And you swap that Bitcoin for X amount of polka dot. That's a taxable event because you have appreciated in value. All right. My fortune favors the brave account has been paying a huge stake in 8% and D5. Very nice. 97 Geometro, my first car. Yeah, first car. Rob, can you talk about your Amazon business? It's boring. It's very simple. You've got distributors and they send you spreadsheets of all the different products that they have. You run it through a program, see what the cost analysis is, the cost basis. Then you take a look and say, well, does that sell on Amazon? Does it have the correct SKU number? Then you take that and go, I want 10,000 tables, whatever. And they don't ship them to you. They ship them to Amazon and they sell them.   That's all you are. Fulfillment by Amazon. And right now we're going into Q4 and Q4. So this is the time to, if you haven't gotten your most of your stuff in, it's getting pretty late in the season because we're waiting for the big shopping season, right?  So you have to understand the 10 million is for all those VGX tokens. I know it sounds confusing. And I went round and round with the VGX guys, but essentially what it is, is they're going to pay you, not what the VGX token is worth, but $10 million into it. But it's the same thing as like the 72%. I should have gone over there a little bit better. But just on this one, do your own research on this one. As far as I understand it, it is for all the tokens across the board. So I'll just be honest with you, I'm gonna lose out. The most tokens I had on Voyager was the VGX token. I was the highest tier. I didn't take it off because I was, I should have, but I didn't sell, didn't do it. And now that's gonna be permission worthless. So that's it. I'm not worthless. Do we have to vote? You don't have to vote. I mean, you don't have to vote for the president of the United States or congressmen and senators. They still get voted in. So yeah, I have the video and I just need to edit it. But with the near protocol, I use my Nano Ledger and it works out great. Our equity owners of Voyager, maybe the stock can be wiped out after the deal closed. Not sure about the stock owners, but as far as the people who own crypto, that's all I can really am concerned with because that's all I have. But stock, I don't have anything. Rob, have you bought and sold crypto-driven ledger? I have not. I think in some jurisdictions you can swap. I think you can even sell. I'm not too sure of the fees, how much they are, but I haven't done that through my ledger. Oh, look at that. On Polkadot, you can now stake a little one dot. And also, just so you know, I like to talk about that, about staking, because if you don't know, there's a great website. It is called stakingrewards.com. And if you take a look at the top 10, the rewards, what's this? That's interesting. That's new. The rewards, that is interesting. The rewards that you get for Ethereum, 4.7% annual. Solana 5.62, Corana 3.5, that's a little bit low, but okay. Finance, Avalanche 8.33, Polkadot 14%. Cosmos 19%. But over here, it has adjusted reward. The annualized reward rate adjusted by the inflation of the network supply. So you gotta understand that just because they give you this crypto doesn't mean it won't inflate, and it does. Ethereum is actually deflationary now, 4.7 to 4.8. Solana is 5.61.1. Cardano going pretty high, negative 0.16. Again, that's if you get 4.3.5%. But you also remember this. It is inflationary, but Cardano right now, the price is 40 cents. What's to stop it from hitting all the time high? I'm just saying. So yes, the adjusted reward for right now would be negative. However, you have to take a look at how much is Cardano going to be worth in, I don't know, two, three, five, 10 years. And then all this stuff. So you can take a look at that, stakingrewards.com. That's why I like to talk about those because you put your crypto to work for you.  Has anybody bought crypto in the ledger app? I have not. There's, I think you can do some things like through MoonPay, which is through ledger, but to buy it through a ledger is expensive. You can also connect it through FTX and you can buy it, but I don't know the rates themselves. I trust BitBoy to do my research. That guy is really on edge of what with Sam. I'm still waiting for the big reveal. We'll see. Romance said that guy should go to jail. We'll find out. Good question. Crypto Ricardo, great name. Good day, Rob. You think we're like in 2008, like many experts are saying, or more like 2002, including the fear of World War III? And guess what came next, Wolverine? I don't know. So, 2007, eight, nine was much, much different time, right? Just the total collapse of the housing market swaps and all the different shenanigans that were going on with just the big, the big institutions that were out there. Now it's a little bit different. Now we're seeing the issue is, I mean, war is an issue, but we're seeing more things with, it's mostly supply side and some bad policy of the quantitative easing, which is just the printing of money. Do I think that we can get out of this? We can get out of this, but it's gonna be very painful, I think, coming up for because of the Fed rate hikes, which is gonna throw everything into chaos, but we have to go through it. I mean, does anything that you've ever done in your life ever come because it's just super easy to do? It always comes through a lot of pain. Doesn't matter if you're trying to get in shape, doesn't matter if you're trying to get that new job, doesn't matter if you're trying to improve yourself anyway or do things for your family, it's always a pain, it's always painful. And for us to get to that next level of the economic boom, we have to go through this pain level and I'm ready for it because we've already gone through these before, let's just do it again. And if that means that crypto goes down and I get to pay for it for another two, three, four years, so much the better. Does that mean there's not another bull run in there? There's always, there's little mini bull runs here and there and that's why I'll keep reminding you to take profits along the way. That's it, it's all you gotta do. You don't have to sell everything, but again, it's all what you wanna do. So to answer your question, I don't think we're in a global collapse where everything's just going to just fall apart and it's gonna be the most awful thing in the world. I think on the supply side, once we get those things up and running, I think we'll do a lot better. And of course, when the Fed actually pivots, once the Fed pivots, it won't be so bad. And then of course, I think unemployment's gonna rise and then it'll peak and then it'll go back down after when we hit the recession. We talked about this yesterday. I'll be on Catalan Island, so close, Amy. So close. My personal advisor, I got nothing for you. I already have it. So Jupiter, Modra, Scissor, Unistax and physical gold, silver, to diversify, yes. Actually, I should put that on my diversification wheel I'm always talking about. Yeah, I have gold and silver, why not? Which is I don't understand why the gold and silver bugs are so anti-Bitcoin. I think the big people that are out there in the world who are anti-Bitcoin, who are big in the gold, like the shifts in those types of people, I think they're just posturing. I think the majority of people don't really care that it's like, just make sure I can retain some wealth in some way, right? It's always the loudest that you think are represent the majority, it's not. The loudest don't represent us. Do you think GAL is a good investment? I have some. I think they're a great game developer and they're still developing in the bear market. Pay attention to the ones that are developing. Huh, we are in the middle of a reset, whatever that means. They told us this, yeah, exactly. I'm still waiting for the Mad Max, I'm gonna need to go down. Yeah, I mean, probably could walk here. If you're in the Condado area, right by the Vanderbilt. And that's it. Crypto assets be treated as financial products in South Africa is good or bad. I don't know. I don't know exactly what that means in South Africa, financial products. What are they talking about? Are they saying that these are financial products for us like a security? Well, then it only comes that come out of the regulation overseen by South Africa and how stringent they are, I guess. But at least you have a little bit of clarity there. Maybe if you have clarity, then institutions get in because you have to understand like people with big money, they don't, it's not about making money. It's about retaining wealth. Growing at a slow amount. That's why I like, if you take a look at, let's see, where's Ben's, or T-bills, T-bonds, treasuries. Let me open this up. I can't show you everything, but Ben's got a great website into the Cryptiverse. You guys, I have it, I signed up and it's invaluable, tons of stuff there. And some of the things that I can't show you really help me make a decision of when I wanna sell and keep going. Treasuries, oops, this one here. Oh, hey, would you like to see my screen? Yeah, probably. So, again, so treasuries, wow. I mean, if you can make four or some percent on a one year treasury, that's, and you have like millions and millions and billions of dollars, let's just say 100 million, just give or take. I wouldn't mind 4.76% on a million dollars, that's not bad. Just to have it sit there and it's pretty much guaranteed by the government.  Well, the government's gonna pay you in dollars, not too bad. And of course people will say, well, the inflation rate's somewhere around 8.2%. So it's inflating away. Yeah, but if you take a look at the traditional market, you're down 30%. So, not too bad. So you look at this, spreads, constant maturity. Anyhow, I'm just telling you right now, like that to me is a good deal if I have a lot of money. What else did I miss here? I don't know. You can make almost 10% on my bond, very nice. I bond. BitBoy admitted he grew his channel when he stopped saying what people needed to hear and started saying what people wanted to hear. He wasn't telling you since, I guess so. He's entertaining. Wrench power. I think that's it. So, it's very true. He gives him makeup. All right, guys, so that's it for today. I know it wasn't the most entertaining show, probably not, but for the Voyager thing and the Celsius thing, I mean, I think we've all learned a lesson, right? Keep it off exchanges. Those are like the worst things of all time. Get a ledger. And if you're having problems with the ledger thing, don't, here's what you gotta, let me show you. So, you can watch a bunch of different websites or videos on ledger, but I got some pretty decent ones. And I make it very simple. Let's see, safety. So, I go over very simply. And they're very short videos, seven minutes, five minutes or so. What's a crypto wallet? What's a public private key? Setting up your analyzer. And I show you how to wipe things out and reinstall, not reinstall, but reboot everything for your ledger so you never lose your crypto and how to store it and everything else. And like me, I have like multiple ledgers. And one, I had a couple of different bitcoins and some Ethereum and some other things that I had to sell when I went back to El Paso. And I didn't have the ledger on me. I had the mnemonic phrase with me. So, I just ordered the ledger from ledger, sent it to my house in El Paso, and I put everything back in and then boom, just like that, six figures. And it came back. And you can only do that when you've used it again and again and again, but you have to get used to it and go from there. And yeah, that's it. We're on an hour. That's way too long. I wanna say thanks everybody for stopping by. I appreciate it. If you liked today's video, give it a thumbs up. And there are other things that are subscribing. And that's all. So thanks everybody, especially the wrenches. I appreciate you all. And I'll see you on the next one. Adios.


We're missionaries and we're going around sharing messages about the restored gospel of Jesus Christ and how that message can help us and our families grow closer to God. Notice how they said the restored gospel. Mormons believe that after Jesus and the apostles died, Christians wandered into apostasy and it was only Joseph Smith who restored the gospel. So what is the message of the restored gospel? It is by grace you are saved after all you can do. That Jesus is a created being just like us and he inherited godhood and that we too can become gods ourselves. But Isaiah 44.6 says I'm the first and the last apart from me there is no God. Isaiah 43.10 says before me there was no God formed neither shall there be after me. Friends this restored gospel is a distorted gospel. To my Mormon friends I love you but I want you to trust in the true Jesus the one who saves us in spite of what we can do not because of it.


Sorry apologies.  I think I look different Right, okay, so So overall overall overall, what do we have from a daily perspective? I'm looking to You know the first opportunity to get short isn't going to be in this supply zone 100% so daily wise cool. Now. What else is this daily chart got going for it? It's got the one one two round. I'm sorry supply zone. This it's got the one one two round number is around here at the moment As far as moving averages dynamic Support and resistance Let's see where the moving averages are. Well, we've got a nice 200 at the moment, you know around here Which is always good first time. It's kind of come back and hit that after crossing so decent From a from a RSI perspective We've got prices yet coming up into that extreme. I like that. I like that. So To get high probability trades Great tip that I use is that I will tend not to buy or sell anything unless it comes into an RSI RSI is a very a very high probability type trades But the obviously a downside to that would be it could reverse and you might miss the trade But there's pros and cons to everything high probability, but you might you might take less trades only when they are exactly at the extreme exactly Kev, right? So But we first need to see prices come into that supply zone. So that's the the high time frame We've got volume divergence, which I like as well So volume divergence is basically potential manipulation going on that day So let's zoom down now into the six hour and let's see what we see So From this perspective we have a You know manipulations happen around obvious levels of support resistance So you can pretty much see that area there And I think we were talking about was it was it this one we were talking about Adam last week at some point You know would you still use the RSI and no time frames? No Even though it's there even though it is there and there is a case for using You know RSI extremes on the other one just because I don't use it doesn't mean that you can't use it if you know I mean yeah, but I prefer to just look at you know the extreme on the daily and because I know that's really what What matters the most and then I'll look for outside candles daily and above exactly. Yeah, but Let's look at this from a Perspective of somebody who trades support resistance. Yeah So what what are they seeing at the moment? What are they seeing right now? They're seeing Lower highs and lower lows right they're seeing that now. What trade is gonna do Trade is looking to get short right and looking to get short Right here. It's just a no-brainer support Support should turn to what? Resistance resistance, right? So with that, you know where all the stoplosses are All the stoplosses are here. There's no debating The majority, you know of stoplosses. There's no debating.  You've got pin bars and this is this goes back to again. I think what I think Adam H was saying about time frames and entries. Yeah, it doesn't really matter about this time frame We see a pin bar there or whether you see it on a four hour. Whether you see it on a one hour Traders are gonna be in. Yeah at some point. This if this level is gonna go, it's going to go They were people gonna find a reason to enter So people enter it on candlesticks.  Yeah People gonna find a reason to enter double tops you some sand divergence on the RS side double top, etc Not everyone enters on candlestick formations. They're just gonna enter right so this is now got them in Yeah, this kind of price action has got them in because they because people chase price Don't need they're not too short at the moment, but then when prices start to move What happens what happens to you when prices start to move in a trade that you think you should have got You're gonna follow in you know, you're gonna follow in place to stop loss here Because it's the only place you can pace it right and then going back to the six hour quickly Then what happens boom? We start to get stop-hunts Yeah, these guys have now been stop-hunted and especially as well Never disregard the fact that the US dollar Yeah, just had some decent news regarding inflation CPI rises in 2019 at fastest pace in eight years inflation is still a little bit low, but You know, we had some really good news for the US dollar, I just want to go back a little bit right countries What time is it? Oh, I try and spend maybe another 10 minutes on this and then I'm gonna go right so Inflation Right, so it went from 2.1 to 2.3. So it's increased Inflation wise wise. Yeah, brilliant Good news. Yeah, we should get short, right? Everybody should get short there Which is what's happened? but obviously Stop losses are here. So now this provides an opportunity for what not to get long but to buy Dollar at a cheaper exchange rate. Now, we don't know whether prices are gonna range or gonna bounce from anywhere in here We have no idea Yeah, what we do know is that this whole area above This whole area above fair value Starts to look now more like a bargain. I've got to shoot. No worries, mate. Thanks for your time.  So now all we're doing is looking for some short trades That represents the absolute bargain at the top And these areas represent a decent discount that represents a discount So now what we're doing all we're doing now is just understanding Where value potentially is and looking to get short in those areas That's it. These guys as well at the top. Would you think these guys?  So we've got the CPR Right at the highs so price it can get up to the highs that would be the best area to look for short trades That's why I'm looking for short trades if it can get up there or with anywhere within this supply time Makes sense


Backroads is made possible by the Minnesota Arts and Cultural Heritage Fund with money by the vote of the people November 4th, 2008. I'm Melvin Hunt and I'm from the Leech Lake Reservation in the Walker area. It's called Onigum is the Village that I'm from. The kind of music that I've done, that I've recorded, I would say basically is country-flavored. That's my influence. It's been country and early rock and roll from early 50s. When did you first get into music? I was about 10 years old. My mother wanted me to play guitar and sing. At that point I was disinterested. However, she did spend some money to get an old Sears rollbook, kind of a little flat top guitar. She had some investment in it, so she bought that old used guitar for me. I knew she was serious. So I thought, well, geez, maybe I better learn this and see how I like it. There were some older fellows in the village that I was raised at, too, that also played guitar. They seemed to be popular and they seemed to have gotten invited to the parties, the local parties. They always seemed to have the pretty girlfriends. It was kind of appealing to me. I kept on going and I pastored all of them. Show me this. How do you tune the guitar? Show me this riff. I guess I bothered everybody enough to the point where I had learned basically everything that they knew. At that point I was maybe 12, 13 years old. Then I got a whole of an old used instruction manual. I learned the chords that way, the exact positions. Listen to the radio, kind of follow along, play along, what key are they in. So that was my introduction to the guitar and to music. I didn't know anything about writing or anything at that point. Just doing cover songs, just copying other people what they were doing. One of the songs that I do is called Prairie Flower and as it was relayed to me, a guy met a lady and she impacted his life and he started writing the song and he never seen or heard of her again. But the impact was imprinted on him. He carried that for a long time. So he wrote that song Prairie Flower and he gave it to me and I finished it up. I did some of the words on it, embellished it a little bit on some of the words in the guitar. So you got into performing shortly after you started learning? Then I had some fellow high school students that also played in a basement and I had heard about them through, you know, the grapevine in school. They'd say, oh, you know, so-and-so can play. And they had also heard about me that I could play and we kind of got together and we started the beginning of learning how to play a song from beginning to end and to get all of the chord changes and the words and the timing and basically how to be a band or a team to make sure that we all do our part in the song. And when did you get into writing your own songs? That was a late, late thing in life. I did cover material. I had a friend, a buddy of mine that we started a band in the early 80s and he was a writer. He wrote songs and he wrote some of the incidences that would happen to me. He would say, you know, that's the beginning of a good song and he would start something off and we'd talk about it and then I'd add some things and I didn't know how to do it but I would just add some things and he would, you know, change the format a little bit and start to kind of put it into where we could make a song out of it and that's where I became interested because I liked his choice of words and I liked the way he encouraged me to do it also. He was very patient with me. He was an excellent, excellent guitar player but he also had a lot of patience to bring me along and to encourage me. I mean I could do the fundamentals and that stuff but he took me into the finer parts of the guitar. And how is it different for you performing your own songs as opposed to when you're playing covers before? I used to think that, oh, people don't want to listen to what I've written and, you know, I didn't put too much credence, if you will, on the songs that I wrote because they were so simple and easy, easy to do. There was nothing complicated about any of them and I just didn't think that there was anybody who would enjoy them so when I did them and I started adding one or two into my live shows that I do where I do covers and people have actually asked for a couple of my songs now which is really rewarding, it feels good. You don't know that somebody recognizes my songs. So when you're writing a song, does it usually, you have lyrics first or do you have a melody in mind first? I have a feeling first. And generally, like I said, I'm kind of blue or a relationship is ended or something out of the norm has happened to me that's affected me emotionally and then I can start to draw on some words and then kind of start putting them down, you know, some kind of order. And I can do that real quick sometimes when one of the songs I remember I wrote in maybe a half hour but I didn't have the melody. I just had a bunch of words but they all meant something to my heart and then a little bit later as I started working on them I started kind of putting them in order like my mentor did when I first started and then I started laying out the words according to a song and so between the two or three different melodies that I hear in my mind then I come out kind of like with my own melody and sometimes that comes real fast too. I just can't sit down, make up the words, make up the melody I just I gotta feel it and then it kind of flows. Many words sometimes really fast. That's how they work. What are some influences on your songs? What I have found is that when I'm emotionally involved or emotionally kind of out of the norms those are the times that I can really write. I mean it just kind of flows up but it's not a song yet but it's kind of getting feelings out and then kind of putting them down and then put it in a pile. You know there are several piles I had over the years and when I retired from my career I had all these songs I still had the desire to play and I thought now is the time to get these things together get them formatted properly get some melodies to them maybe change the words and so it was a process of maybe three, four years of getting them together and getting them down myself to learn the melody and to try to jive the melody with the lyrics lead riffs with the guitar there's just a lot of little things that went into it and I finally came up with about seven songs that I do that are my songs and a couple of them are my rendition of a couple of songs that I have put on my CD. And so did you take a break from performing live? No, I performed in high school and I got the rush from performing and then I put it on the side when I got married and raised a family got in my career but still played all along on the side and then in like the mid-80s I kind of fired up a weekend band in South Minneapolis and that was kind of a necessity too because it gave me something to do on the weekends to make a little bit of money that I would use toward the offset get the kids some pizza send them to a movie a little extra gas money for the car things like that so it started to kind of support itself so I just kind of kept on going with it and kind of has kept on going and we currently are in the area playing.  It's a gratification it's being recognized for something that I work at I'm not a good guitarist I enjoy it I enjoy playing and to do all of the legwork during the day getting the equipment, writing, doing this stuff and then to perform, that's the payday when you go live and you start to do your music and people like it you know, it's a payday that's how it is for me. This next song that I'm going to do I co-wrote with a friend of mine who was who's got on to the final journey he started the song I added to it between the two of us we came up with a song I'm honored to do it Brother Dave Wilson What advice would you give someone who is interested in becoming a musician what would you suggest to them to try and do? I guess the best thing is if you could shadow somebody that already knows how to play and for somebody that has already done it for somebody who's already written I know in Walker there's a community center they have music writing classes to technically know how to do the writing the other thing that I would encourage anybody to do is to learn how to play guitar get a mentor or take music lessons and it's going to cost you but anytime you pay for some kind of a service you take advantage of it because you're paying for it you've got vested in it so I would suggest that anybody take some professional writing course learn how to play guitar by a professional haven't teach you because they can say it right there and they can answer your question because I went by a book and I didn't know what questions to ask I didn't know count one, two down stroke and then one up so I was doing that kind of stuff whereas if you could just get a mentor to have somebody come in and do it with you that's what I would recommend to somebody This is our third year doing this and bringing back the show it seems like every person I've interviewed there seems to be like that one person when they were growing up that kind of encouraged them to learn to play taught them how to play and convinced them to start performing live What do you think it is about the music community that there seems to be a feeling of helping out other fellow musicians That's what I've noticed is that very thing because even today I'll call somebody and I'll say hey we're doing this song they're doing something in it and I'm not sure what they're doing and then they'll tell me well what song is it and nowadays you can go on YouTube and you can technically see it what they're doing and so that's what I used to do is reach out to people and have them explain to me what they're doing and it's good to have somebody that can tell you because sometimes I can't follow intricately all the things that they're doing and so sometimes I'll just skip a few notes here and there just as long as I got the anatomy of the song I have to understand it first and I can learn it eventually but I'm one of those kind of guys too that has to learn over and over and over so I still play pretty hard and I still try to learn you know me and my knee-jeeze from the rest we don't care what anybody says the Warbelle buckles face the floor we don't need straight mac anymore S-D-A-T-S-T-N-F-I-N food stamps and commodity cheese it's taking its toll got a doom has turned me into a come on bod so we're called they've got come on bods so we're called we'll show them too close on Sunday mornings we try to regroup start our day with hangover soup while the rest of the month we have no jingle so I go out next single come on come on bods we're so we're called we'll show them I did a song called Fry Bread Queen it's kind of a humor it's a humor song because I think as Native Americans I think we got a real good sense of humor and we can poke fun at each other in a good way and so I wrote a song called Fry Bread Queen it's an early rock and roll and there it's got some humorous words and some of the words I've heard at powwows so I kind of grasp onto things boy that would be a good word that would be a good lyric for a song so I hang on to things like that there's so much talent out here we just ooze with talent here in this area and if there's anybody out there from the reservation, from Leech Lake White Earth, Red Lake, any place even the local communities the little Longville, Reamer the little towns like that that are on here if anybody would like to start it on something and if I can help I would be happy to so that's what I'd like to say This is made possible by the Minnesota Arts and Cultural Heritage Fund with money by the vote of the people November 4th, 2008 If you enjoy watching Backroads Online please consider making a tax-deductible donation at lptv.org


One thing that we are doing in Midtown Manhattan is catching a Broadway show and Broadway shows are really popular in New York.  There are about 50 theatres and there are numerous shows that you can catch. Now either you can combine it with the same day that you do Midtown or you can even come here on a separate evening to just catch the show. Now keep in mind that some of the really popular shows like The Lion King, Big Hair and Frozen gets sold out weeks and months in advance so if you want to catch these you have to do an advance booking. Now Broadway shows are a little expensive, they cost about $100 per person but there is a way to get cheaper tickets. So if you come here in Jan there's actually a week called the Broadway week which actually it's a Broadway 4th night so for about two weeks you can get one plus one tickets and that's what we are doing today so both of us are going to watch the Broadway show and both of us put together we are going to pay $100 for the Broadway ticket. The second way which you can get cheaper Broadway tickets and this works throughout the year is coming right here and going to the DKDS counter which I'm going to show you next. So here the same day Broadway shows you can get at a discounted price but you need to come here in the evening check which shows are available for that particular day and then it's basically a last minute booking. Given that the discount is significant it's about 35% I think you can do that as well. So for a discounted Broadway ticket look for the red DKDS board and this is a very prominent board in Times Square very difficult to miss and here you have a display board which basically lists the shows which are available for today along with the prices. So each show is a different price so what you pay really depends on what you want to watch but the discount ranges anywhere between 20 to 50% of the original price and I think that's pretty significant. So if you haven't planned anything and haven't booked your Broadway show then you can come here last minute check which are available and buy that. Once you're done with your Broadway show what you do come to Times Square this is right next to the Broadway street and I think this is the brightest loudest and I guess the most crowded street in New York but one trip is going to be Times Square so you what you do here come here admire the lights just take the atmosphere in take your pictures take your selfies and then get out. So also you need to be careful here because Times Square is a little bit of a tourist trap and all the food and everything else here is also slightly more expensive so in my opinion avoid eating or drinking anything here just come here to see the vibe and to take the pictures.


Conversation, a special type of multi-party communication, constitutes the focus of psycho-linguistic research. In the following we will look at the levels involved in this activity ranging from thought to output and vice versa. We will proceed as follows. After an illustration about the levels of conversation, we will first look at low-level processes, that is, all those processes that are non-cognitive. Then we will move on to the linguistic levels ranging from phonology to syntax. Before, finally, we will look at the higher levels, semantic interpretation and even higher levels that are applied to build models about, for example, the interlocutor. Let's first of all look at the levels in general and let's illustrate that with an example. Here we have two virtual characters, let's call them John and Bill. Let us assume that John is thirsty and that this feeling dominates his thoughts. So he is thirsty and he might think or he might want to have a beer. Linguistically or converted into a linguistic structure, this might come out as I am thirsty. Now this structure, which looks like a real sentence, stands for a syntactic string rather than an actual audible output string of phonemes, which is going to be interpreted at a later stage. So once this sentence has been uttered, once John has said I am thirsty, we have this output. Now it must be analysed by the interlocutor. So it is perceived by Bill. Now there are several mechanisms before Bill understands what John says but eventually he will understand that John is thirsty. And so this is again the linguistic stage, which is first of all analysed phonetically and then later syntactically. Eventually this string will be converted into a conceptual structure where Bill understands that John is thirsty but there might be misunderstanding so he might understand that John doesn't really want to have a beer or a pint of beer but that John eventually wants to drink some mineral water. This model incorporates several levels of speech production from the speaker's point of view and several levels of speech perception. So this is then the dividing line, speech perception and comprehension and production on the other hand. So here are the two big components of language in this particular case, speech processing. Let's now look at the levels of processing and let's start with the low level processes. Not all processes involved in language production or in language processing in general are cognitive. In speech production the articulators have to be set into motion and the production of written language, in the production of written language the motion of the hand has to be controlled. Both processes are physiological rather than linguistic. They involve subconscious movements of bodily organs controlled by the central nervous system. The comprehension of language or the perception, we have to add comprehension here because first of all we have to perceive something, later we have to understand it, comprehend it. This level also involves low level processes. For example, prior to cognition we have to analyze the sensory signal, the input signal and we have to make the results available to later linguistic levels of processing that is to the understanding system. Let's now turn to the more linguistic levels of analysis. Well one level concerns lexical processes. The goal of lexical processing is to retrieve stored knowledge, stored knowledge about the words, about the lexemes of a language in order to generate a meaningful interpretation. There are various aspects that make this task especially difficult. For example one concerns the segmentation phenomenon. Let's write down an example here in present day English. You might have the word peace talks, peace talks where in careless and not too distinct speech you might understand two things. On the one hand this could mean a plant or several types of them. On the other hand it could mean peace talks. So depending on the juncture, the phonological juncture within the word we have two possibilities of interpreting or segmenting this input string. So you see here is a problem. And another question concerns the lexical access units. How do we access the mental lexicon? This little fly indicates that it might be just a picture that retrieves information about words or lexemes or it could be a description like two legs, two wings for legs etc. Or it could be the acoustic input that retrieves lexical information. The next level is the level that is called parsing. Now parsing is an activity where on the basis of lexical and morphological information associated with each element in a sentence, a functional structure is generated. A functional structure like a structure containing information about the subject, the verb, the object etc. of the sentence. This involves two central activities. One activity concerns morphological analysis. Here we have to analyze the central building blocks. That is the morphs, words into the morphs. And it concerns syntactic analysis where the parsing process extracts the structural properties of a sentence and eventually produces a representation which contains general syntactic aspects such as subject, verb, object or information about the tense aspect and many more. Semantic interpretation is the next level. Some people call it semantic interpretation. Well, over and above the structural properties of a sentence we need to determine its meaning. This process is referred to as interpretation or semantic interpretation. It can be subdivided into two stages. Stage one is the generation of a logical form here illustrated in terms of a tree structure. That is it is an intermediate representation between the syntactic functional structure of a sentence on the one hand and the logical or conceptual representation of a sentence on the other. And this conceptual representation here illustrated by means of a network. There are some network formalisms by means of which you can represent conceptual structures. The conceptual representation is a structure which has access to the outside world and incorporates general knowledge. Thus the process of semantic interpretation has to fulfill the following tasks. It has to specify the meaning of what has been said, the meaning of the words in a sentence. It has to define the meaning relations between the words in a sentence and the phrases in a sentence. It has to couple linguistic interpretation techniques with general knowledge in order to generate a conceptual structure. But this is not the end of the story. We still have higher levels, higher levels which are well beyond the scope of the central linguistic levels. One such level is called model construction where you construct a model about the person you're talking to, a model of the interlocutor. And you construct a model of the situation in which you perform your activities. Another one is concerned with pragmatics. Now the use of language in a pragmatic interpretation you determine the communicative intention of a nut runs. Well all these insights can be converted into a working model. Now this working model will serve as the basis for the discussion of language processing in the VLC cycle linguistics class. First of all it can be subdivided into two big areas namely the area of all big components. Language production on the one hand or speech production and on the other hand we have the area of perception or comprehension. Well here you see our characters again this is our John and this is Bill, our listener. Well all these levels there can be interactive and this is one goal of cycle linguistics research. Are these levels interactive? Are they encapsulated modules? Are they applied incrementally? Well first of all let's insert some arrows which suggest they are used sequentially. This is then what happens. This is the thought and this is the output and this is the interpretation or the levels of interpretation as far as the generation of an understanding is concerned. Now the levels here are three levels. We have the level of conceptualizing, conceptualizing we have the second level here the linguistic level and finally we have our low levels in this working model which goes back to the Dutch cycle linguist Willem Leveld and as I said already it'll serve as the basis for the discussion of language processing in the VLC cycle linguistics class.


Hey, okay. I got a whole lot to talk about. I'm Brian. I guess briefly before the news, I was an engineer, did that for a long time, and then I went to journalism school and became a news nerd, became actually an editor, which was kind of weird. So for a long time I ran the news applications team at Chicago Tribune doing data and politics reporting and investigations, and then ran it, started a team called NPR Visuals, where we did all sorts of fancy visual storytelling projects. These days, I'm the vice president of Productive People. Like you said, it's Spirited Media. We're a 25-ish person news organization with three websites in Pittsburgh, Philadelphia, and Denver. We are a for-profit company, and we are trying hard to be a profitable company. Because local news is a difficult business to be in. We're small, we're online only, so we don't have a lot of overhead costs, like, let's say, a newspaper. But that also means we don't have the advertising revenue that a newspaper or a TV station can generate, and we've got to find our money elsewhere. So we do events, and we have advertisements on our website, and we do some consulting here and there. And those are all fine, but they are still not enough to pay for the work we do. And it is important the work we do. I mean, we may be for-profit, but we are very much a mission-driven organization. We do this work because we want our cities to be better places, and we want to create and inform the public. We are here to enable democracy. Journalism is not merely a job, it is a calling. It is a system of beliefs. And that's why, in my humble opinion, journalism is best off thinking of itself like a church. It's for-profit, not for-profit news. It doesn't really matter. Ideally, a church and its congregation are working together to make good in the world. They share the church and its congregation, share a system of beliefs, and the church is supported by its congregation. This particular church is a weed church, which is something I didn't know existed until I met our team in Denver. Apparently, point all this, so six months ago, we launched membership programs in our three cities to stretch the metaphor out. We're the church and our members of the congregation, and we work together to make good. And so our membership pitch is pretty simple. People pay us because they want us to exist. They want us to continue doing the good work we do. And when you give us money, you don't get a tote bag, you don't get discounts at local bars and restaurants, or any really substantial benefits. The benefit you get is that we continue to exist, and we will work with you to make our cities better places. So, for reference in the context of WordCamp, if you saw Eric's talk yesterday on his spectrum of how you make money, we are on the contribution end of that spectrum. I guess it was on this side of the slide. You're not paying us for access, you're paying us because you want to help us do our jobs. Or to use Austin's framework from this morning in his quadrant diagram. We are a high equity, low scale operation. Although we operate a slightly higher scale than a lot of other local sites because we have three local newsrooms. We've got the same engineering and design team supporting three newsrooms, so we have small economies of scale. Anyway, so to make all this happen, to get people to give you money, it is not quite as simple as merely putting a donate button on your website. You can't just put a button there and expect people to show up. You have to persuade them. You have to introduce the idea and you have to make the case. Like Austin touched on this morning, your user experience must reinforce your business model. And so to get people along this, it's often a multi-stage process. Marketing people might call this a funnel or a ladder or whatever. Our primary path to membership is pretty simple. People read our website and they decide they like us enough to read our morning newsletter. And once you're getting the newsletter, we ask you for money. It's mostly that simple, but it's not quite that simple because if someone is going to be a member, they don't just have to gain value from your service. They have to love what you do, right? And the love happens, in my opinion, when readers identify with your point of view, right? When you and your readers agree on what's important, right? And I know point of view is sort of treading close to a third rail in journalism, but I'm not talking about politics. I'm not talking about being partisan. We're not endorsing candidates, right? But our point of view is expressed in how we think about the changes facing our city and we decide what to report on and what to not report on. I guess I'll say this on live video to the internet. Journalism is not objective, right? Journalism is subjective. We choose which stories to write and which stories not to write. We will then report them objectively and fairly, right? But there is a point of view involved in how we do our work. And that actually sounds a lot like good old-fashioned news judgment for the people who've worked in newspapers. But the thing is that having good news judgment, reporting good work, writing good stories isn't enough. The work we cannot, this is something we all, the news frequently fails to do, is we expect the work to speak for itself, right? And really, if we want our audience to love us, we have to tell them where we're coming from in lots of other ways than just, here's a story I wrote, give me money. We have to express our judgment. We have to express our point of view on the world. Not just our stories, but in our user experience. So without further ado, let's talk about why we ditched AMP and other UX choices we made for launching membership. We're talking too fast? All right. All right. So one thing we had to do is we had to build the donation form, because you've got to ask people for money. And on our donation form, our point of view in donation form and our membership messaging, the emails we send you, we're pretty explicit about our point of view. We love this stuff. Do you love it also? Please give us money, right? But most of the user experience changes we made to our rather plain Jane normal news websites that we had before are much more subtle than just the explicit ask, right? The implicit messaging that you have on your site is what sets the mood, right?   Our users are mostly using phones at this point to experience our work. And it is my opinion that every word and every tiny detail is an opportunity to express our point of view. And so we must consider every single pixel, especially on smaller screens. It is our task. It is our challenge to always be intentional about our design. So let's talk about navigation. Navigation on a website, it serves two purposes. The obvious purpose, the reason we all think why should I build a navigation system, is to help people find shits that they are looking for, right, to help them find stories, right? Most people, as far as I know, people don't use your navigation system a whole lot. I've never seen strong numbers on them, right? And so, forget that idea. I mean, that's sure, that's useful for a handful of geeks, right, to find a specific story and a specific topic. The not so obvious purpose of your navigation system is it is an implicit statement of your priorities, right? This is a list of things we care about, right? And so what does, I'm picking, I'm picking on the Chicago Tribune a little bit today. One, because I used to work there, and two, because we're local. Sorry, Toronto guys. Love you. So what does the Chicago Tribune care about when I visit their website? Well, they care about the e-newspaper, and they care about death notices, classifies. I used to work in that newsroom. I know those reporters. And I am damn sure that no one in the newsroom cares about most of those things until we get sort of to the bottom of the list, right? So this navigation, the Chicago Tribune's navigation, and I'm just picking on them, this is a endemic issue. This is a phenomenon that is not unique to the news, but the news seems to always do it when your homepage or your navigation, your sort of structure of your site frequently, does not reflect user needs, right? It's when it instead reflects your internal structure, right? Or worse, who has the most power, right? Bob said I really had to get that thing on the nav, and Bob's important, so I'm going to make sure that gets on the nav. I think a lot of us have received those requests in our careers. And when that happens, I am told by my designer friends, that it's called showing your corporate underpants. That your underpants are showing when your UX is about you and not about your readers, right? On the right here, we've got Denverite, one of our sites. We are keeping it pretty simple. Denverite reports on lots of things, but we are not putting a link to every category of information on our website. Our navigation is here to express primarily what we care about, what our point of view is. And even within this pretty short list, I think we make some subtle but important distinctions, like homes and cranes is pretty different than saying real estate or construction, right? I mean, we're looking at this kind of news from the point of view of the development of our changing city. People ask what are those cranes about, right? So we're not writing stuff for commercial readers, right? We're writing from a human scale perspective. And so this kind of philosophy isn't just limited to the site structure. It's in our headlines, and it's in lots of copy around the site. I sort of cherry picked this one from Andy a couple of months ago. Look at this headline in subhead. Andy really cares about libraries, right? Libraries are great. Everything is great, right? This is not just telling you about the story. It's telling you about Andy's point of view. Andy loves libraries. That is Denverite's point of view. They are dorks, right? Similarly, at the end of the story, another detail I'm especially proud of is how we do our newsletter sign up forms. To the best of our knowledge, there is one place that is the most successful. I'm certain many people in this room know this. The most successful place to ask someone to take action when they're reading a story is right at the end of the story, right? And that's why everyone does tabula links or promoted stuff.  This is the opportunity to ask someone to do something new. And so that's where we put our newsletter sign up form. But we don't just say, like a lot of sites, a lot of sites literally have a box that says get our newsletter. And a box and a button. And the button says submit. And the word submit has got to be my least favorite web user experience word of all time. That is demanding a lot of your audience to submit to you. We say, hey, you're like us. Do you like our point of view? Would you like to get more stuff like this that we do? You're going to love our emails. And the newsletter prompt is also an example of us trying our damnedest to make a membership experience that doesn't feel like a bolt on. That doesn't feel external. Like pop over prompts like this have taken over the goddamn web.  These subscriptions, donations, anything you're asking your users to do, they should feel native of your site.   Now the pop up vendors, there might be a couple in the hall. They will tell you that these things are very effective, especially the ones that like pop up as you're trying to leave. You're trying to move your mouse out of the corner. They are. But you know what else is very effective? Putting a box at the end of an article. A non disruptive, very effective tool. So how am I doing? Let's look at an email. This is Denver rates morning newsletter. It begins with a great original photo and starts with an introduction from a person signed by Ashley. And then it flows into stuff you must know. You must, must know the weather. And then follows with sort of interesting and fun things. This newsletter unlike a lot of, I mean like, you'll all see newsletters like this. You've all seen newsletters that are literally just a list of headlines. The reason we are, the people who are writing newsletters like we are, that are clearly authored by a person. When we're authored by a person, we're reminding people that we live here too and we're people that need your support. And we organize this newsletter in a way that reflects our point of view. It's pretty simple. It's just sort of an ordered list of stories with sections that are predictable. But that hierarchy really matters. The newsletter, so when we're putting things in order, grouping them and labeling them, that's pretty similar to how you might arrange the front page of a newspaper. You expect the weather to be on this page. You expect the sort of predictability to it. And there's importance. Front page is important, back page is less important. This is pretty similar to listening to MPR in the morning or the front page of a newspaper, this hierarchy. But for some reason, the news perennially fails to present the same kind of hierarchy on the web.  We might put our top story in the top slot of the homepage for a couple hours or start sending out breaking news alerts when something super important happened. But our websites, specifically our home pages, are rarely really good at making sense of the day. The sense of an entire day. And I'm not going to waste too much more time picking on the Tribune. But look at this very typical newsletter homepage. We have sort of a top story, an elephant in pants. I scroll down, I get to a grid of multimedia articles, which I don't know about you. I don't actually come to a website looking for a format. And these aren't even formatted similarly. They're not all like videos even. They're all quite different. And we've got another grid of stories. They're just sort of a mix of things. This homepage and lots of other ones, not just Chicago Tribunes, are a wall of information. Apart from the top stories block, that thing at the very top, there isn't a real hierarchy. There isn't a real expression of this is what we think is important today. And again, I don't understand their point of view. I don't get what they care about. I mean, if you were like an alien looking at this website, trying to understand what Chicago Tribune thinks is most important, the most prominent element on the page is either pants or the St. Louis Cardinals guy who's been over the top of all the articles as I've been scrolling down. Chicago does not like the St. Louis Cardinals, by the way.  It's hard work. I have dear friends who are web producers around home pages for news sites. It is a difficult thing to do. I don't think anyone's really cracked the nut of having a great home page that expresses priority as well. But that to me is what highlights the value of having an email newsletter. This is a completely self-contained news product. It is better than any of our home pages. This is much more like getting the newspaper or listening to NPR in the morning. It is an opportunity to express our take on the day, our point of view in a clear, concise, hierarchical fashion that is really difficult to do on other pages, especially the home page. Because you're always just chasing the most recent news and your Facebook feed can't really express priority because it's just a feed. So when readers find our website and read our stories and want more, when they want a whole package of our point of view, which is what makes love, our point of view every day, that's where the newsletter delivers. So in that way, I think a lot of us have this upside down thinking that the newsletter is sort of an accessory to the website. It is not that. Our website is an accessory to the newsletter. The newsletter is a better product. My team sitting over here, they will tell you, we have spent very little time fiddling with our home page in the last year. It's just not as important as other elements. I'd love to fiddle with the home pages, but we're a small team.  So by being really great at expressing our point of view every morning, that's why these newsletters are such a powerful tool for creating committed loving readers. So we've got tens of thousands of newsletter subscribers at this point across our properties. And like I've said, going too fast. So the subscribers, I think I've mentioned, are the people that we're chasing after to become members. Those are the people we want to give us money. I forget how many members now. Of our members, I don't believe there are any, or maybe I could count on one hand, people who are members of our sites that aren't newsletter readers. It's very few. But when one of those tens of thousands of people is visiting a website and they've got scrolled to the end of the story, right now what they see is this. Subscribe to our newsletter. That's kind of a waste. Right. So this is our, I'm going way too fast. I got to slow down. All right. I'll explain this in detail. So this is a feature that we still have sort of in the works for kind of halfway done, but I'm geeked about it and I wanted to, I thought it'd be fun to chat about it.  And if we know you're a member, we should be inviting you to that member's only event, right? Or we should be asking you for more money, right? $10 a month. That's super. Make it 20, right? And, but how do we do that? Like everyone's, I'm hoping that everyone's engineer gears are turning in their heads. How would you build a website that would do that? And the sort of, at least to me, the obvious solution is you build a login system, right?  Ever. Ever. Also, like it's weird because we're on lots of different browsers and you're logged in over here and you're not logged in over there and you're certainly not logged in when you're in the Facebook web view and all this shit, right? Like it's, I mean you have to give someone a damn good reason to log into your website and I don't think we have a good reason enough. So that's out. We're not going to ask you to log in. So it turns out there's a pretty simple solution for us. Is that when, so we have newsletter readers and when they click a link in one of our newsletters, we know they came from the newsletter. So we can write it down. We can write down a cookie, right? And so we're just using MailChimp, right? So MailChimp in the query strings, passing over Unique identifier. I can use that Unique identifier to off cycle, not on the load of the web page but off a little JavaScript somewhere to look them up and see if they're a member. And if they're a member, write it down in the cookie. And with that sort of simple amount of information, we can tailor the user experience to your status as a subscriber, to your status as a member, to your status as how much money you've given us before because we're synchronizing all of our sort of membership database. What we know about people like their one year anniversary or, you know, that's all being synced into the mail system. So we can look all that stuff with a simple, look up all that stuff with a simple API called the MailChimp, which I'm really excited about. So to be sure though, this is not perfect. I know every engineer in the room is also coming up with all the problems with how the dots aren't always going to connect. We're not going to show you the right prompt when you're visiting from Twitter if you're using the Twitter and Ant Browser. But that's okay. That's fine. I don't need to always present the perfect thing. I need to cover the big use cases. And the big use cases, a newsletter, someone who subscribes to our newsletter, reading it on their phone, clicking a link, and looking at it in their browser. And the same thing some on the desktop. Like if I can cover 80% of the scenarios, that's fine. And so I know I'm talking all fancy, like this is a fancy thing we invented. This is where I'm not geniuses. Customizing the user experience of your website based on the user's context is not a new idea on the web. Amazon does it all the time. I'm certain there are a couple of other news publishers who do stuff like this, but there really are very few. And if they are, they're not doing it well.  There are vendors who will sell you products that will figure out where your user is at in your funnel and try to tailor the experience.  And really, we're also like, we're looking at a query string and writing a cookie. This isn't all that hard. I don't want to pay someone to do this. I would like to own this, perhaps open-source this, you know. And that's, it's silly to pay someone for this sort of thing. So anyway, to make this stuff fit really nicely into our user experience and feel natural, we get to our first big reason that we ditched AMP. So we ditched AMP because we need more control over our user experience than AMP permits, right? To build an unshitty, persuasive, native feeling, highly effective membership experience. I need a little more JavaScript, right? I need a little bit more control over the page. And to be fair, we could probably make some of this stuff that's tailored for AMP. I bet, I bet there's, maybe there's a framework that's coming six months from now or another vendor, right? But the thing is, I've got, we've got two developers they're over here, they're very nice. Good talk to them. And we have a whole lot of work to do, right? We cannot afford to design, build, and most crucially test multiple versions of our website, right? It is hard enough dealing with the spectrum of browsers who visit our normal websites, right? Testing a whole second code base or a whole second user experience is far too much to ask, to be honest, even if your team's not as small as ours. Now, AMP is, you know, we talk about AMP and AMP being a thing that makes user experience better. But AMP is really only addressing, as far as I know, one facet of UX. AMP is about speed, which Barb talked about earlier, right? And speed is super important. All of Barb's charts about how speed is important and how having fast websites makes people more likely to give you money. We're all into it. But we're not a big newspaper on some shitty corporate CMS that's doing all these creepy, tracky calls and loading up your page. We are running a pretty lightweight WordPress setup that's properly cached and quick as shit, right? And AMP page might load a little faster, but our other needs far outweigh that minor performance improvement. Finally, we got over our fear of missing page views, our FOMP. I made that up. I hope it catches on. Hashtag FOMP. I mean, everyone on our team, myself included, we were all concerned that if we left AMP, we would start losing traffic, right? I mean, that was it. I go to my boss, who's a very reasonable person. I say, boss, I want to leave AMP. And he's like, oh, I don't know. That for the page views, you know, anyway. And it's not all about the carousel, but the carousel's a thing. We got over this fear when we truly, I think, understood the value of having more control of our user experience.  We said, you know what? Okay. I think we can prove this with a couple of spreadsheets and a couple of back of the envelope calculations that if I can be better at making conversions, I'll take the trade-off and lose a little traffic, right? Or as Austin said in his talk this morning, we realized, another way to think of FOMP, is we realized we shouldn't be playing the attention game. That's the way Austin framed it, right? We can make more members even if we have fewer visitors, right? So I know the question you're all dying to ask, and I don't have a chart for this, but how did it go? So we left AMP a few months ago. Did our website traffic go down? Well, there's no actual way of knowing if we lost page views, right? That's frustrating, but I do know that across all three of our sites, mobile traffic from Google has increased since we ditched AMP.  And I want to make this point because this is a fear we all have when we think about leaving the platforms, right? We got through it. But this fear, this fear, this FOMP, right?  We are trying to build a new business model for local journalism. We are trying to save journalism, right?  I have fear from all sides, right? And so this extra bonus fear, yeah, I resent it.  But that... Yeah, but they're...  I'm getting to it. That problem is yours. That problem is all y'all's just the people who are here. That problem is yours to solve and not Google's, right? By policing slow websites, Google has turned the big publishers problem into my problem, right? Because now I have to chase the carrot. Now I have the FOMP, right? It's because some clever engineers, and I'm certain they're very lovely people, well-intentioned, they realize that big websites are crappy and they set out to fix it, to me, a small publisher, to get that sweet spot in search. Now I've got to maintain two code bases. Now I've got to test two versions of my website. That's absurd. We're a very small team and we already have a very fast website. Like, just because Tron and Gannett, and you name it, made a bunch of bad choices and Google made a my problem, this is not my problem. So, when the call for speakers is posted, not taking back the open web, right? I do not believe that AMP is the open web. AMP is a short-term fix for bad choices.  It is an escape patch from your legacy code and bad choices of your predecessors, right? And I understand why that would be tempting. But it is also a deal with the devil. AMP and its Cousins did an article and put even more control in the hands of companies that already have way too much control and I for one cannot abide by that. So, I just ask you, do the work. Fix your websites. Make them fast, friendly and respectful. Leaving the platforms is scary, but you'll be fine and you'll have more control of your user experience and your business model. Thanks. I left too much time for questions. Questions and we will come to you with the mics. I'm just going to sneak out the back. A smoke bomb question. Cool. In the back. Hey, Brian, thanks for that talk. That was really inspiring. My question is really about your newsletter experience and how you customize that and maybe this is a conversation that we can have when we're both out taking a nicotine break. Yeah. But I'm just curious like how much time you guys spend in crafting that custom experience every day, that tailored messaging for your newsletter. It's a really interesting and cool concept, but it seems like it's... No, the actual newsletter, like the personal message. Oh, yeah. Yeah, the signed like that. Yeah. Tell me about that process, please. So, this is someone's job, right? And that's, I think that's the, you know, the failure of a lot of news organizations' newsletters is they want it to be something they get for free based on an RSS feed database, right? Instead of making it someone's job. And so there's actually a lot of work that goes into this every day. The teams, they have all of our newsrooms have a dedicated Slack channel to talk about the newsletter, the all-pitch stories. One person is assigned to be the editor for the day. That person is gathering them together, kind of assembling the whole thing. I mean, the, you know, and I think that's a lot of editors, when we talk to other newsrooms, you spend managing your home pitch, right? There's someone sitting at that thing all day, pointing and clicking and moving things around and fidgeting, right? That's someone's job, right? Which is higher value? I would argue this is higher value. No, if that's any web producers in the audience. You have a hard job. I appreciate you. But, yeah. No, I mean, it's, it's a lot of work. I mean, do it seven days a week. Does that answer the question, sort of? All right. Yeah. I mean, it's not, it's not a full day's work for someone, usually, but it is, it is a dedicated, in Denver, it rotates between a few of the reporters. It's usually in Philadelphia right now. It's our editor who's actually doing that work and she does it. She starts it at the end of the day and then basically it's mostly written by the time she goes home and then she wakes up in the morning, looks at Twitter, makes sure that like city hall didn't explode and hits the send button. Over here. So we're a, we're a customer of one big vendor that I'm happy to pay money to. They're called the News Revenue Hub. They are powering a number of news organizations, membership, membership efforts, including The Intercept, Honolulu, Civil Beats, anybody else got anywhere to shout out? There's dozens of them at this point, a couple dozen. And what their service provides is not just some technology, because technology, blue isn't that hard to cobble together, but their services is, they've helped us learn how to write drip campaign emails, sort of the emails you get automatically. So when someone signs up for the newsletter, they get a series of automated emails that introduces us to them and then eventually in three weeks, the email you get is about how we make money and then hopefully you donate when you receive that third email. So we have, there's a good deal more sort of infrastructure behind this that we've set up. A lot of the email automation is all just happening in MailChimp. It's not hard to set up. The actual sort of, the way News Revenue Hub is set it up are member databases in Salesforce, our payment processing is coming through Stripe, and all of that is synchronized to MailChimp. So we can send, like one of the more powerful things we can do, if you've got your membership information in MailChimp, is send very targeted messaging to people. So it's one way to do it. If I was starting from scratch today, I'd be looking at, was it memberful, the folks who just got bought by Patreon yesterday? You know, I think there's probably homegrown solutions that might be fine. I mean, Salesforce ain't great. But yeah, it's getting the job done. And I endorse the News Revenue Hub work and their help, so they're friendly people. They're expensive, but they're friendly. So going back to the topic of OpenWeb, how much of the tech work that you guys are doing, are you documenting, blogging about, contributing back to open source software? Where can we find that? Where can we find it, Russell? We have not been blogging enough.  We have not been blogging enough. We've got a couple packages. We're going to release. It was one of your open sourcing this weekend, right, Russell? Five o'clock. Oh, I'm sorry. Wait for it. But yeah, I'd say not quite enough. We do contribute to a handful of packages that we use. I saw, you know, you said that, you didn't see much of an impact on page views. But I don't think it's as much like FOP as it is FAPOG, fear of pissing off Google. So, even though your page views stayed steady or you saw a slight increase, with the more control over your UX and a more intentional and targeted kind of membership experience for your readers, is it that you saw that returning visitors, an increase in returning visitors and the number of pages that they would visit, or like, and did you see a change in traffic from Google overall? Like, from Google and an increase in return visitors page per visit, is that right? Right. I mean, the early returns on our leaving AMP was having a newsletter sign-up box that was just more effective. We saw it be more effective the day we left. I'd say an easier example of this, because we're all working for our mind's eye here, we're imagining. You all have instant articles? You all get instant articles on your sites? Instant articles has a box you can attach. What do they call it? They call it a call-to-action box that you can check a box and it shows up on the bottom of your article and it asks people for their email address to subscribe to your newsletter. So, we've had that set up and running for some time. We've got it integrated with Zapier to automatically dump stuff into MailChimp. So, I can look at, I can see pretty clearly how many people are using that a day and compare that to the number of instant article views we have. That box performs 50% as well as the box we have on our website. Right? And we were basically seeing the sort of... Yeah. I was trying to use an example you can imagine because they all look the same on everyone's websites.  So, that's why we're leaving IA. We haven't done it yet, but it's going to happen. Our... The success of AMP, we actually... I mean, one of the problems that we had was we... The pages were simple. They barely worked. I mean, I think this is a weird argument because I think if we had spent a lot of time trying to make our AMP user experience as good as our native user experience, things might have been about the same. But we wouldn't have been able to implement the things that we're implementing today. So... But we didn't have time to make our AMP user experience better because that's a lot more work. Thank you. Yeah. That was a difficult answer. All right. Time for a couple more questions. So, when did you start your UX efforts and then what kind of effect did you see in your membership and donations, potentially? Well, I mean, all of this work, this work that we've been doing over the past year or so, and we launched our membership six months ago. So, we were sort of getting ready for... I mean, there's a lot of other stuff we haven't talked about. There's a lot of work we did like making our website way faster. Doing... Dealing with images and cropping things down and caching things better. Really, kind of behind-the-scenes choices. And now, the work we're doing going forward is things like this, is fine-tuning the user experience, asking people. And I will be excited to report the results of this work a year from now because we don't have it yet. But you can imagine an analogous version of this but in the newsletter, for example. When people are getting the newsletter, we can also fine-tune the messaging there. We can ask people for precisely the right thing. And I'm really geeked to learn about how that's going to go. Have you been able to see any increase in engagement so far? Yeah. I mean, one of the... This is one of those things that... In a lot of ways, it's hard to manage. It's hard to draw charts of this stuff because we are small websites with sort of moderate traffic. So, the ideal situation is, I take this newsletter prompt and I compare it to my old newsletter prompt and A-B tested using Google Optimize or something else. And Google will tell me which did better. The problem is to get like a statistically significant A-B test out of that with the amount of traffic we have. It doesn't really work. I was really going out when I started joining this company at doing a ton of multivariate testing. But multivariate testing was not effective at... It would take literally months to be effective to learn if one choice is better than the other for something that doesn't happen that often. Like a newsletter sign-up is not something that someone does every page view. So, I can say that as we have made... This thing was... These things were much more dull before. And I can tell you what I can look at is I can draw a point on the timeline and see how many conversions per page view if that went up, how that's increased over time. And I would say that I could say pretty confidently that having a spot hand over your newsletter prompt is way more effective than having a box that says submit. If you just look at a raw number like the number of subscribers per visit over time. Got it. I think you talk about the native experience, something that I don't think about often. What do you use as your strategy? Like how do you tailor your contents for both the native experience? Do you envision yourself as the user? Like if I were reading this, this is what I would want to get out of it? So what's our sort of user experience methodology? Yeah. Well, I am not the lead designer. My teammate, Livia, was the lead designer. And I'd say her methodology... I mean, this is... Again, we're a small company. There's a mix of knowledge and prior experience and as much user testing as we can get our hands on. If we were a larger crew with a bigger budget, I'd be spending money on doing observational user testing. I would just watch a dozen users use our stuff and see what they do. But it's mostly sort of guerrilla user experience testing. You know, it's grabbed me. I think Joe Sposey called it a hallway usability testing where you just grab the person who's walking on the hallway past and you pull them to your computer and say, hey, use this for a minute for me. Watch what they do. You know, we are doing this on the cheap. Awesome. Thank you. Yeah. I might have time for one more quick one. I must have got a yes or no question. I'm a little bit curious what could actually bring you back to AMP or to actually Facebook Instant. What are the specific pain points that you found? It sounds like a lot about customization and delivering more contextual messaging. What are some of the other pain points and where would there be a point where you would actually reconsider AMP? Yeah. The pain point that sort of drove our exodus was what you just said. I don't like using the word personalization because personalization is like a fancy weird web myth thing. But the sort of contextual messaging, being able to know a little bit more of the user and tweak the user experience to what we know about them. But also, I mean, that's what kind of pushed me over the cliff. But I'm still stuck with the we're really going to test all these things?  And we find problems much later frequently. I'll be honest, we weren't staring at it to make sure our AMP website was always working. And we know what that meant. That meant our AMP website was never working. And you can blame us for being lazy, or you can blame us for being busy and having a whole lot of things to do because we're a very small team at a company that's just trying to keep its head above water. The proper choice would have been to have not done it in the first place instead of adopting a technology that we were not prepared to support or test. And I guess the question is, when will there be upside in that? Well, the upside might be one more lot bigger. And I can afford working in parallel tracks and testing in parallel tracks, maybe. I don't know. I'd love to have a zinger for you. All right. Well, hey, everybody, give it up one more time for Brian.


Right now we have more stable contact and Facebook group that people can go there and ask questions. We will reply to the professor's email more regularly. With social media it's a great way to remind educators that this is doable. This is something anyone can do more or less for different contexts. Even the younger students, older students, even PhD students that we have in our program. So one of the things that Wikimedia Israel is doing this year and I'm very happy about is curating, like having people in a forum, all the people who are doing education work having one forum to discuss. So there's a support system of sorts. There are people who have internet connectivity issues. Well that's kind of hard if you're trying to edit an online encyclopedia. We have so internet connection in Egypt and like many other places actually. So what we did was to use hotspots. We use it in our workshops. When we come to upload pictures in commons like a lot of pictures in one batch. So we use hotspots because they are quicker. We also have a user group called Wikimedia Egypt. Wikimedia Egypt is a user group that supports us now for about a year and a half. The user group is a group that supports us with a laptop that works with us and with internet access. It's something that helps them with the work of the internet. It's very easy to do. So this is the idea of how we developed all the human resources and materials that we had in our hands.