Thank you, Shilpa once again. Why do we need contrast imaging in Brest? A little bit on why we need a contrast imaging. We talked about contrast MRI and then we are now on contrast mammography and we'll see why we need contrast imaging at all. And we will see the technique of CEDM indications and the practical applications with case examples. And finally, I would conclude with the advantages and limitations of contrast enhanced mammography. As we all know, breast cancer can present as a mass whether it can be speculated or non-speculated. You can have calcification within the ducts. You can have non-calcified DCIS seen as soft tissue within the duct. You can see malignancy presenting as isolated architectural distortion or sometime even as subtle asymmetries. But why cancers are missed? In case of a dense breast as we all know in mammography because of superimposition of tissue and a small cancer when it does not produce any surrounding architectural distortion or when they do not have a speculated margins. And cancers can mimic just as a glandular tissue, for example, in case of a lobular carcinomas, non-calcified DCIS and sometimes because of the location. So what does contrast imaging do? To pick up these difficult cancers are it totally takes out the background superimposed tissue and the cancer tissue stands out as an enhancing mass or an abnormality. So we have two contrast studies in breast imaging that's been widely used. One is a contrast enhanced MRI and the second is the contrast enhanced mammography. Let's see why breast cancers enhance because we know that the breast cancer develops new vascularities and because of the leaky capillaries, they enhance very fast in the first two minutes. And because of the leaky capillaries, the enhancement also washes out much earlier than a benign tissue. And the next thing that we have to look at it, do we really need a contrast study? We have digital mammography, we have tomosynthesis, we have an ultrasound, but do we really need a contrast imaging in breast? And this study really emphasise on the role of contrast imaging. Though it says about the MRI versus the conventional mammography, the same thing applies for the contrast enhanced mammography as well. As you can see in the graph, the detection rate of the malignancies when aggressive are much more higher when we use a contrast imaging compared to the mammogram and the interval cancers that's been picked up or detected is also much higher in the MR or the higher grade spectrum. So in case of a low grade DCIS, mammogram actually is very close to the MRI. But when you see the higher grade invasive cancers and you can see the difference between the mammogram and the MRI is very, very high.  In a contrast enhanced mammography, we use two sets of imaging. One is the low energy image and second is the high energy image. The soft tissue is better visualised at 30 kV x-ray which is the low energy and the iodine is best visualised at 50 kV x-rays. So when we do a low energy imaging, what we see is something very similar to a two-dimensional mammography. The high energy image is not readable and you see everything completely white and what the system post-processes and gives us is the recombined image where the background tissue is completely suppressed and only the enhancing masses are or the non-mass abnormalities are well visualised in the contrast enhanced mammography on recombined image. So what really happens is you can see an abnormality as a speculated mass or a non-speculated mass, a calcification or a non-calcified DCIS or an architectural distortion. On a contrast enhanced mammography, everything is seen and the recombined image basically suppresses the whole background parankamal tissue and all the enhancing abnormalities be it a non-speculated mass or a speculated mass, calcified, non-calcified DCIS or an enhancing architectural distortion all stands out very well for us in a recombined image. So if I have to ask you which side is the abnormality in this patient, if I do not give a clinical history, it is extremely difficult for us to guess which side has got the pathology in this extremely dense mammogram. But contrast makes our life much, much simpler because the parankamal is completely suppressed and you can see an extensive multifocal, multi-centric malignancy here and enhancing abnormal load and you can see a non-enhancing cyst also on the opposite breast. So this is what in a simple words contrast enhanced mammography does to us. So what is the role of a radiologist in the evaluation of breast cancer? One is to detect a non-palpable abnormality or a non-palpable early breast cancer through screening and when you have a palpable abnormality, we do a diagnostic imaging to characterize this palpable abnormality and if a diagnosis of cancer is made, imaging is done to perform the local staging for the breast cancer and for women who undergo post a new adjuvant chemotherapy, imaging is performed to assess response to the treatment and finally surveillance on an imaging of treated cancer. So the role of CEM is very well in screening, staging, response, assessment and sometimes in problem solving. If you see the indications of MRI and CEM, they are pretty much the same because the principle of imaging is also the same which is the contrast enhancement. So let's see first the role of CEM in screening. So this is a 46 year old lady, very dense breast, no complaints for screening. On the right breast, what we observe is an area of isolated architectural distortion. So the contrast shows an enhancing abnormality corresponding to the architectural distortion but there are also few more abnormal enhancement seen adjacent to the enhancing architectural distortion. So the area of architectural distortion seen on the mammogram and the contrast enhanced mammogram, if you compare, this is much bigger. We have an ultrasound correlate which also shows hard peripheral stiff rim on elastography. So this was biopsy and this was a multifocal lobular carcinoma. So on a screening, we detected an architectural distortion and contrast helped us that this architectural distortion is definitely abnormal by showing a wider area of enhancement and also picked up an additional foci which is very common that we see on lobular carcinomas. So there were several studies, the use of CEM in screening though is not coming to the guidelines. There were several studies which had compared the role of CEM with MRI, role of CEM and a supplementary ultrasound where the performance of contrast enhanced mammography was definitely comparable. The second component which I personally feel that CEM has a definitely a potential role in developing countries like this is the role of CEM in local staging. So what is the role of imaging in local staging? First and foremost is we need to identify whether the abnormality that we see or a palpable abnormality is represent a unifocal cancer or a multifocal cancer. If it's unifocal, what is the actual extent of abnormality if at all the women is undergoing a breast conservation surgery and third is a nodal status and fourth is a contralateral screening. So let's see examples of one after the other. This is a 41-year-old lady, pretty young lady who comes with a palpable right breast lump. So this corresponds to her palpable abnormality and it is really scary to see whether young lady, dense breast, she has got a cancer whether she is an isolated unifocal or whether she has got multifocal cancer. So contrast makes it very, very simple to us that we know that this is a unifocal invasive malignancy one and you will be able to define the extent that this is an isolated. There is no non-mass associated enhancement and most importantly in young women the contralateral breast is normal as well. So this serves as a one-stop solution for us in doing the local staging when provided we also do an ultrasound to stage the axilla. Now, sorry the age is not mentioned, I guess she is also a pre-menopausal less than 50-year-old lady with a left breast lump. As you can see this mammogram clearly shows you the abnormality seen in the upper inner quadrant of her left breast. Closer view shows there are calcifications, coarse heterogeneous calcifications and if you find rheomorphic calcifications seen within the mass there is no other abnormality noted. Now look at the contrast-enhanced mammogram. So we see an in the mass which is also showing a heterogeneous enhancement on contrast plus you can see a non-mass enhancement extending from this mass towards the nipple for a distance of more than 2 centimeters. So if the lady had undergone a breast conservation surgery without a contrast imaging she would definitely have a positive margin in her lumpectomy specimen because she has quite a bit of non-mass enhancement which is a non-calcified DCIS extending from the mass towards the nipple in segmental distribution. So this is here contrast mammography had helped us in defining the extent of the abnormality so that the surgeon can plan his surgical margins better. So we avoid a resurgery which is very very important to us because most of our patients are paying from their own pocket and this actually avoids an unnecessary mastectomy and an additional resurgery. And this is the MRI which shows the similar finding that the surgeon had modified his margins and have included the non-mass abnormality as well and the final pathology was an invasive carcinoma with the DCIS. Moving on to the third example a 52-year-old lady with right breast limb again a heterogeneously dense breast but it's very clear to see this speculated mass seen in the upper outer quadrant of her right breast and a contrast was performed for her. As you can see there is there are some calcifications which are also extending to her anteriorly from this speculated mass on these spot views. Look at the contrast you see extensive additional focus you see multifocal multi-centric cancer is almost occupying whole of her right breast plus we also could pick up an another enhancing focus or enhancing mass in the left breast in the lower central or lower inner quadrant of her left breast. So we didn't target at ultrasound we could localize all these multifocal cancers on the right breast and also this was the left breast enhancing mass seen on the contrast enhanced mammography. So the MRI also showed the same this was the enhancing mass which was seen on the contrast mammography and the final pathology was multifocal invasive ductile carcinoma with extensive dciers and the left breast was a complex chlorosing lesion. When we look at the local staging when it comes to the nodal staging CEM is not the right modality as we all know mammogram is not the right modality but CEM plus ultrasound is definitely comparable to ultrasound and a good axillary ultrasound can very well pick up all the lymph nodes from level 1 to 3 and intramammary and supra clavicular nodes also in selective cases. So this was the study these are the studies which had said that you know there is a comparable performance of an axillary ultrasound and the standard breast MRI. So CEM though is not the modality of choice to do the axillary staging in the local staging we never stop with the mammogram we do an ultrasound for these patients and a good axillary ultrasound can definitely stage the axilla. So the third component of the role of CEM is the response assessment. This is a 51 year old lady with right breast lump as you can see she has got a speculated mass in her upper outer sorry outer central quadrant of her right breast plus on a closer look we also see a lot of microcalcifications extending along the biopsy was an invasive carcinoma and she was a herd to enrich tumor as is also pointers towards it which shows extensive microcalcifications. This was the post chemotherapy mammography which shows completely complete response the total the total disappearance of this speculated mass but we had calcifications to localize. So this is the pre adjuvant new pre new adjuvant CEM and the MRI which shows comparable so these are the calcifications which show which is seen as non mass enhancement on the pre new adjuvant CEM and also on MRI and this was the post new adjuvant CEM and MRI which also is comparable saying that there is a complete response but there is one advantage here in the CEM using CEM for the new adjuvant chemotherapy response because these this patient had got microcalcifications extending posterior to the mass and also anterior to the mass and we use this as a marker to localize the lesion. So we did not clip this lesion this mass because we know though she is undergoing a new breast conservation surgery following a new adjuvant chemotherapy we know that the calcifications persist and hence we did a bracketing technique and there were foci of DCIS with no residual invasive carcinoma and the receptive margins were free of tumor and this was the specimen with bracketing. So look at this case this was a 45 year old lady with right breast lump she was a triple negative with an axillary node metastasis and hence she underwent a new adjuvant chemotherapy and this was the contrast enhanced mammography which shows one additional focus which is enhancing which is also seen on ultrasound and MRI and this is the pre neo adjuvant and this was the enhancing node so we clipped both the lesion and the lymph node and this was the post neo adjuvant chemotherapy which still shows some persistent mass and the clip is seen here and here as well and what is very interesting to see is on an ultrasound we see a soft tissue mass with a clip inside but if you see the enhancing component is restricted to the posterior aspect of the mass and not in the clip the clip was positioned in the center of the mass and the anterior aspect of the mass was not enhancing at all and the same finding was seen on MR as well so the prediction of the active or the residual disease was comparable to MRI and was also seen on histopathology confirmed so this was a mass which was clipped you can see that the masses the clip was placed in the center of the mass and this was the node positive node which was also clipped and we put in a wire in the axillary lymph node and targeted axillary dissection with sentinel node dissection and the excision lumpectomy was done and the pathology also confirmed that the residual mass was seen in the posterior to the clip there were several studies systematic reviews which also compares there you cannot we don't have a standardization for you can't compare the performance of CEM with a digital mammography what we can compare is CEM can be compared with MRI because the technique is the same both uses contrast and in many papers and systematic reviews this was definitely comparable the last part is though it is not clearly defined as one of the indications in our day-to-day clinical practice we had used CEM as a problem solving tool as well this was a 42-year-old lady with pain in the right breast and she also had a lump in the left breast which she says that she has not bothered she has been having it for two or three years what she had in the right breast was a pyridictal mastitis and what she had in the left breast though it looked like a circumscribed mass it was quite big palpable and she was 42 so we decided to biopsy but there was absolutely no enhancement of this mass and this was a solid mass as well so this is a solid mass with no enhancement and the MR was performed purely for academic reasons to compare and the final biopsy was pseudo angiomata stromen hyperplasia or the PASH so this was big mass no enhancement we know that this will cannot represent an invasive cancer the last component last case example is a 65-year-old lady with back pain she who had vertebral metastasis and PET CT was done to localize her primary as you can see that axillary node supraclavicular nodes on the right side is lighting up she has got liver lesion she has got a vertebral metastasis she has got a rib metastasis all lighting up on PET and so she was referred to us for the mammogram and you can see there were large lymph nodes with perinodal extension and hence she had trabecular thickening and periareola skin thickening all secondary to this nodal mass and this was a scattered breast we did not see any suspicious microcalcifications or mass we gave contrast and you can see that there is definitely multiple small irregular masses with indistinct margins which were not seen on the as you can see there is no corresponding enhancement seen on the opposite side and we did a targeted ultrasound we could localize such smaller lesions and this is actually a node with perinodal extension and this mass was definitely showing very hard on elastography and we biopsied this and this was proven to be an invasive carcinoma with a metastatic right axillary lymph node with extensive perinodal extension and that explains her extensive metastasis as well so though it looks so exciting when I had shown you a lot of examples this modality is not without any limitation as we use the same mammographic technique the location of the lesion cannot be well brought out just because we are doing a contrast mammography this was a 59-year-old lady with a left breast lump as you can see how much ever our technologist tried to do an excellent positioning it is impossible to visualize because of the location of the mass in the left breast so she even tried a cleavage view the contrast so nothing was helpful for us because of the location of the lesion the pathology was infiltrating Dr. Carcinoma and she was ERPR positive luminal B and here we definitely need MR MR cannot be avoided because MR because it is not limited by the location of this lesion we will be very sure to say whether the chest wall involvement is seen whether it is just infiltrating the pectoralis major or it is just sitting on the pectoralis major without an obvious infiltration so this positioning limitation cannot be overcome just because we are giving a contrast on a mammography and the most important question that we get in our mind is how much more is the radiation when we use a CEDM and as you can see this is the article which talks about sorry yeah which talks about the average glandular dose when we use CEDM when we use a digital mammography and the the tomosynthesis and it is found that it is there is definitely an increase in the radiation dose compared to the digital mammography and the tomosynthesis however it is when you combine 2d plus 3d if you use only CEDM and use the low energy x-rays as 2d it is definitely less and even if you do CEDM the average glandular dose falls below the limit of 3mg set by the mammographic quality standard at regulation and hence we should not think too much about the radiation it is definitely within the acceptable limits provided you use them wisely so that the last part of the talk is what is the advantage we talked about the limitation we talked about the radiation that's involved and how far how better or how it is not better compared to the MRI when we have when we look at the MRI the most important advantage that we have is no radiation contrast reactions are less life-threatening it is not limited by the positioning but the we also have to remember that it is a totally different study it is time consuming you cannot use it for claustrophobic patients it is not widely available it is definitely expensive and theoretically it has much more false positive rates compared to the contrast enhanced mammography whereas contrast enhanced mammography though it has got an ionizing radiation we use an iodinated contrast it is not possible to completely evaluate when the mass is seen in the difficult location it definitely has significant advantage in and we can be using it for a vast group of patients because it is simple it's quick relatively cheap same equipment as a mammogram and it can be completed as one study you don't have to schedule the patient for contrast study after the biopsy reports for MRI and theoretically it is said that it gives less false positive and when everything is done in one go it is definitely more comfortable to the patient and also for us so to conclude contrast enhanced mammography definitely has a role in local staging with a diagnostic accuracy comparable to MRI in most of our clinical situations because it is cost effective and acts as a one-stop solution


Hello everyone, welcome to the Narc Survivor YouTube channel. In this one I'm going to be talking about how the narcissist died a long time ago. Please give this video a thumbs up down below as it will help the YouTube algorithm to get this message out there. The narcissist is not there. Their physical body is there but they are not. Their disorder is characterised by an absence. An absence of self. An absence of distinguishing features. And all that's left is a mirage. A ghost of what once existed but does not exist anymore. Because their true self died a long time ago. It's not there anymore. All that exists is a system of coping and defence mechanisms which makes up their false self. And there is nothing beneath or outside of that. That is all that exists. Which is why when you're having a conversation with them they're never really listening. It's like they're not giving you their full attention as though they're distracted. They're not really there. Even though they may be there physically. Narcissism is characterised by an absence. So even when they're responding to you. It's like they're not really present. Because they're like an artificial intelligence. And they have two modes of operation. Where they're either in their fantasy world because they're bored or disinterested. Or they're responding to their inner critic. Which they may then project onto you. Through the use of criticism, frustration or disapproval. Both modes of operation are a response to trauma. And it's because reality is not how they want it to be. They're not happy. They're dissatisfied. And while they may blame you for that. The truth is that they can't be satisfied. And nothing will ever be enough for them. Because they're disconnected from themselves. They abandoned their true selves a long time ago. And our happiness and satisfaction comes from within. It doesn't come from the external world. So no matter what you do for them. It's never going to be enough to fill that void. And they can't go within to replenish themselves. Because there's just nothing there. There's nothing inside of them. Which is why they have no thoughts or feelings that are independent of their fantasy world or inner critic. That's all that there is. There's no room for anything else. There's no room for other people's identities, personalities, thoughts, feelings, opinions or beliefs. They have no boundaries so they're all encompassing and controlling. They believe that everything belongs to them. And that everyone thinks and feels the same way as they do. But at times they may also be responding to their inner critic. Where they're insecure and defensive and they're expecting or demanding for you to do something for them. To make them feel better about themselves. Because they can't deal with their own self-talk of them but not being good enough. But this voice never really goes away.  Because their way of thinking is that if they're not enough then they need to take something from you. But no matter what or how much they obtain they never feel complete. Because they have a void that can never be filled. But because they're envious of other people. They also assume that other people are envious of them. They always assume that other people are thinking something towards them. Whether they assume that someone is attracted to them or that someone feels threatened. They're always making these assumptions of other people's thoughts and opinions. Because it supports their narrative of them being powerful, important, desirable or attractive. They often become very paranoid and hyper-vigilant. Where they feel like they have to watch out for other people. Because they always have this inner voice. They're always judging other people. Even though they may not actually know anything about them. Remember to hit that thumbs up button down below. As it does help our community. You may not have ever done or said anything that was directed towards a narcissist. And yet that narcissist will make false assumptions about you.  Because they're very insecure so they have to believe that they've got people all figured out. So that they can feel like they're in control. Which is what caused them to develop a very skewed perception of reality. Where they may have completely misread your intentions and motives. Because they're often just projecting their own insecurities onto other people. Because they never own to accept them themselves. They abandon themselves a long time ago and this is why they're so paranoid. And they view everyone as a threat. Which is why when you're having a conversation with them they won't even listen to you. They will tune out what you're saying. They will seem distracted and unresponsive. Because they're too preoccupied with this voice inside their heads. And it's telling them everything they think they need to know about you. When it's actually just based on past traumas. And it has nothing to do with you.  Which is why you just can't reach them. Because they can't accept your separate existence. They have to view you as an extension of themselves because everything has to be about them. Which is why they really don't care about what you have to say. They can ignore you. They can give you the silent treatment. They can ghost you. Because they really don't care. It doesn't matter to them. It doesn't affect them. They don't care about your feelings. They don't care about what you're doing. It's not important to them. What's important to a narcissist is their feelings and perspective. They're not concerned about anything else. Because all they care about is what they want. Their lack or deficiency of something. And what they decide to possess or do. And anything else is irrelevant. They're not concerned. Which is why everything is one sided. It's all about them. And it is never about you. Unless they can get something out of it. Which means that even then it's still not about you. Because it is a struggle for them to even direct their attention towards you. It's like something they have to suffer. Something difficult and unpleasant they have to tolerate or put up with. Something they have to undergo or live through. It's never a positive or uplifting experience for them. It's just too demanding for them to focus on anything but themselves. So even if they're in a situation with you where they may have to do that. It's going to feel like they're not even there. They may be physically present. But their mind is somewhere else. They're either entertaining their fantasy world or they're in a critic. But they're never being entertained by you directly. They don't even see you. You're just a physical representation of something that they've created in their heads. Which they've then imposed upon you whether you know it or not. And it could be something positive or something negative. But either way it has nothing to do with who you actually are. Who you are is not a concern to them. Because they're too preoccupied with these thoughts in their head to even pay any attention to you or to even know that you're there. Which is why even if you try to bring something to their attention it is very difficult for them to concentrate. It's too dense. It's like a weight they're having to bear. To where at times they may seem unintelligent, ignorant, foolish or slow. Because they're always thinking of how they're going to respond. Or they're over-analyzing your reactions. While this inner dialogue is going on inside their heads. Which is making it difficult for them to concentrate. Because they can never put your thoughts, feelings, wants, needs or desires before their own. They're too preoccupied with thinking of their own advantage. So they just want you to hurry up with whatever you're saying or doing. So that they can get to what they want to say or do. Because their words, actions and desires are more important. They're self-interested. They're motivated by their own personal interest or advantage. Without regard for you. Because they can't see other people as they're equal. In their minds, they're superior to you. Which is why everyone has to revolve around them. And they always need to be the centre of attention. And if they're not, they will do whatever it takes to get people to pay attention to them. They will perform a narrative as if it were a play. They will behave badly. They will yell, shout and scream. Because if they're not the centre of attention, they feel like they don't even exist. Their false self can't exist without constant acknowledgement and validation. And that is their narcissistic supply. Which is why even when they're out in public, they're always scanning the environment and calculating in their heads where they would need to walk, stand or sit. So that they can elicit as much attention as possible. Because that's always their goal. Or they may just gather around a respected or powerful person so that they can use that person to their maximum advantage and control or coerce them in the way that they wanted to go. Because all they're ever thinking about is how they can be the centre of attention. They have no true self. They died a long time ago. But their false self cannot exist without constant acknowledgement and validation. So they're completely self-absorbed and they lack empathy for other people. They just haven't got the mental bandwidth to even consider you as a separate person with your own feelings and needs. If it is not all about them, then they have no interest. So they're not going to engage in a conversation about you. Because all they care about is themselves. Your feelings and needs mean nothing to them. Unless they can use them to their advantage to gain influence and control over you. So even then it's still all about them. And if it's not about them, it doesn't matter. Thank you for watching. And if you found this video helpful, please give it a thumbs up down below. Share your thoughts in the comments section and hit the subscribe button to receive the notifications. If you would like to support the channel, you can donate at paybotherme.com. You can book a one-on-one with me on my website. It is www.narksurvivor.co.uk Thank you for watching and I'll talk to you soon.


Check it, check it, check it, it's a unique house issue, boy, E.C.E.O., and I'm here with the lovely, amazing official, Mr. Maker, what's going on? None, none, Midell. Hey, man. What's going on with you? None, none. Blast. 2022? I'm here. We here. Hey, man. We got a guy here today, man. He's a frequenter of the show he comes in when he feels to, you know, does what he want to, you know. We got a lot of respect for this guy, man, when I didn't have no followers and no subscribers or nothing, I got a hold to this guy early on and he didn't hesitate to come and support what I was doing. Well, we were doing. Well, I'm boss talk. We boss talk. Oh, okay. That's what I'm talking about, man. You're the official Mr. Maker, man. What we was doing. Shout out to Money Moses, who ain't here tonight. Exactly. Man, I got my boy half pain. What's going on? Half pain. What's up with it? Man, it's good to hear your voice, man. Good to see you, man. Yes, sir. Again. Again. Again. So what's been going on? Man, tell me. Just give me. I'm going to start this off a little different. I want to say this. Uh-oh. She waited. I want to say this. He wearing that junkie. Where's your gear? You supposed to be wearing. I see you launched your new gear. You supposed to be wearing your gear. Okay, man. I just took them to get pressed up a few hours ago, so they're not going to be ready till Thursday or Friday. Next time y'all see me, I have. But you'll bring nine over? I'll have some for y'all. Yeah. We'll have a whole show dedicated to half pain when you launch it. Officially bring them back. We're going to do it the way we do.  We got you some models. You don't have to worry about that. For sure. I promise. We're going to show out. Bring time. Bring it on the fire right there. Yeah, I love that. Yeah. I love that. Okay. So what inspired you to do a clothing line? I should have been doing it a long time ago, actually. You're right. I actually did it before in, like, 2017. I asked them, would you look at these shirts? It went well. I just didn't ever continue. Keep it up. Yeah, I just did, like, one order, got them to. I really did a lot of giving them out. And I did, like, booty shorts for the girls. I was in the strip club, just giving them away to the strip. It served its purpose, but... See, that's what you got to do in the beginning, though. You got to give that merchandise, what do you say, product placements? Well, I don't think he has to be so keen on that now because he's more established. Yeah, because you built your brand. But back then, yeah, you was like me. I was, yeah, I done been there. You start trying to do something to make something happen. Exactly. But thank God that you've been consistent and been doing this thing. So everybody know who you are and what you got going.  If they love you, they're going to come closer. So design-wise, what did you do differently with the design now that you didn't do back then? I just switched it up. I just switched the whole look of it up, really. I'm actually using that design not only for my clothes, and that's going to be my new design. You'll see it on my videos and everything that I have going that you will see. Would you look at this on besides my chains or something like that?  Get another chain and add it on. Or get another chain. I might, but yeah, that's the new logo going forward. But that's smart because that's what you have to do because when you look at McDonald's or any of these, because we look at these big chains, they use that same logo on everything because that's what people see and know you by. Would you look at this? Where did that come from originally, like when you first said, this is what I'm going to use? I know running it, seeing it because I run it. Yeah, but. It was actually a guy named Ed Bassmaster on YouTube. It was like a funny as YouTube video and he was saying to somebody to look at this car. It was like, would you look at this car? Yeah. That's where it came from. So when you knew that was going to be the tagline, I never switched it. Once I put it out there, it hit so hard that I just knew I had to stick with it. You knew you had. Who designed the logo though? But the first one? The first one was a guy named D-Hawk CM. He put it together. You just told him what you wanted and he did it? Yeah. Okay. So why change from that logo to this? Well, actually, no matter of fact, now, okay, now I'm thinking about it. My very first, would you look at this logo? I did it myself. I actually like, I didn't even know how to use like Photoshop or none of that. I actually put it together in my video editing program and just screen shot it. It was kind of, I wish I had a picture of it right now, but then I sent that one to him and he just made it look a little better. And then this new one, my partner Juice, Juice Designs did it. But why did you feel like you needed to upgrade? Everybody always, every logo always upgrades. After how long? After it? No. It's been years. I mean, D-Hawk's having upgraded. Yeah. I mean, they changed the look a little bit. A little bit. They never changed the art, but they changed the look. A little bit. Who, you talking about McDonnell? Yeah. They had that one little thing at first on both sides of the building. That's what the building was like first, first, first. Yeah, they still got a few of those too, where it just boom. But this one has been around for decades, how they've had it now. Mm-hmm. That color matters. I think color matters a lot when you're doing stuff like this. Oh yeah, for sure. You got to have pop and color. So how are you going to change up the design?  You got the summer. I told somebody this. When I try to educate on this channel, you should have a summer, right? Mm-hmm. You should have a fall. You should have a winter. And you have a core line. And you should have a spring. And you have a core. And you just have a core line. Uh-huh. You need to have all three, take a little bit of, you know, redesigning. Work. A little bit of work. I got a couple different designs already made. That's just the first one. No, no, no. But is this going to be your core? Because you know how, when I say your core, that's the design that will never go away. Correct. This is what's going to always be your basic logo. That one is this. Okay. My original. I'm still, I'm always... You're still going to press those and have those and sell those? Yeah. Okay. But this is the new look that I'm pushing right now. This is always going to be around. Okay. So yeah, but you're going to have a clothing line where your people can buy the core. And it takes... He's just going to do his logo apparently, right? Is that what you did? Or are you going to have like other stuff with your logo on shirts? No, it's going to be... I'm going to do a whole clothing line. It's going to be different type of designs. That's what I was trying to figure out. Yeah, yeah, yeah. No. This is just the beginning. I'm going to most definitely have some different designs and stuff going on. If it's anything we can do to help. I mean, I know we know a little bit about it. Just a little bit. Just a little bit. We could definitely... So when are you going to launch everything? Because what are you coming out with Thursday? Just jogging sets or... Yeah, just the jogging sets right now. And then... And how many colors? Because I see what you posted. I got five colors right now. That's a little bit more than what you posted. Because I think you want to... I posted five. Oh, five? Okay. You don't want to share the price point for me? The price? Yeah. How much you selling them for? 80. 50 for the top, 30 for the bottom. Okay, that's good. That's reasonable. Bring me some. I'm going to bring me some. I'm going to put some in the store too. Okay. I'm going to buy some for me. I know folks do, man. You ain't going to find them real. Like, I'm going to buy some that's going to be here. So you'll be like, go over to E and all that E. He got them over there. Yeah. Just like you see... One side of this. Wait a minute. Just like you see Charleston white shirts over there. Oh, yeah. I didn't even look through the time. Yeah, but I'm just telling you. I always do that. I buy... I bought them from him. So I'll buy some... enough to where we can put them in the store. Because that's what I'm doing. We're going to support the people who... Support us. And who are here and genuine to the city. If we can. That's what I like doing. For sure. So I can't wait. When am I going to get them? When we have me pressed up, at least by 4 Design of Peace, right? I'm going to buy... I'm going to buy like, yeah. I think I want a wholesale price. Now don't try to bring that thing over here. I just thought about that. I can't sell them for what you're selling them for. So you're going to have to work with me. Yeah. Now we're working out. We're working out. I don't need that much. I get a whole little batch just for you. Yeah. And that's what I want to do. I'm going to be here. Yeah. I'm going to buy them. And I'll send people right up here to the store. I know. They'll buy that and they'll buy some more stuff. That's right. Whatever you need. We just going to do it because that's what needs to happen. That's what we should be doing on these platforms. And what size scale are you going up to? You got the big boy size. My brother, he bought a 7X 8X. He ain't got no 7X 8X. Let's get it. Let's get it. I didn't know where to find that yet. Now, right now I'm probably going up to... Well, right now I'm only up to 2X. Okay. I might add 3X too. I think I've seen some 3X's in the place where I'll be shopping. So I might add 3X too. So yeah. Okay, cool. That's cool. I got to get some extra smile too. Yeah. For the ladies. Yeah. Got you. Now, what else? You going to try to do some shoes? I can help you with that too. One step at a time. I ain't talking about shoes. We can get them shoes. Because I've been seeing everybody that's trying to do shoes. They always do the shoes that just look like Jordan Ones or another variation of forces. If I do some shoes up, it would be nothing like that. I don't want a variation of somebody else's. Do some slides. That's easy. I can do some slides. Damn. I can do some slides. I love doing some slides. Some slides go hard in the summer too. All year, really. I do what you love because, number one, you have to be your model. Yeah. Yeah. So it has to be something that you love to wear that people are going to be like, man, let's fly. Yeah, for sure. Yeah. So what else you got for them? Let's talk about it. Let's get into the, we didn't talk about this. Your music reviews, let's talk about that for a second. I see you've been going hard on them. And somewhere, you know, I go there. I'm in mode now. Somewhere along the line, I'm looking and listening.  It ain't really much. We ain't got nothing going on no more. Is that true? That didn't come from the music reviews. Well, what do you come from? When I say that, I don't mean, I don't mean it as in nobody's making good music out here. Well, what do you mean? Nobody's really pushing like that. Like, I feel like everybody's just stagnant. Everybody's just sitting around. Nobody's really, I'm not going to say nobody. There's some people out there that are all working. I just feel like, man, I know some people that's coming with some joints. Like, I'll be here. I mean, yeah, it's going to be some music. No, girl, who do you want to see? I don't know if I should say it because I'd be knowing inside stuff. So I don't know if I want to say this is going to happen when, because I've already been told that. No, no, you got to say what's already out. Don't talk about what's coming, because nobody else heard that. Yeah, I can't tell you. I know some coming, but I can't really just say. I just keep it like that. But we don't know. We don't know what it's going to do. Exactly. Because you never know. Do these people really make money in music?  It depends on what you call money. I mean, because you hear the stories. I hear I have guys that really go hard in this music and they really make like, I got a guy, shout out LD 300 who make his living and spend and pay his bills off for what he, his music. And I don't see many people doing that like he does on the level that he does. He's tangible or hand to hand, or he creates something and people support him and he makes sure to make that contact with the individuals that he deal with. And so, but the other people, and I asked him, why do you do it that way? And I remember him saying that for one, for a million streams, it was like $4,000. He was like, I can make that just hustling with people. You know, go and give them music. Don't do that hand to hand hustling no more. They just chunk it out to the internet and hope it do something. If it don't do nothing, then they own to the next. They'll be trying to put something else out. Nobody ever, nobody really hustles their music no more. But that's the generation that we're in. That's the problem. That's the problem. That's why everybody, that's why it seemed like everybody just so stagnant right now. So do you feel like it's just in Dallas, or do you think this is something that's kind of global? I mean, it's happening in every city, but I can only speak for Dallas because this is where I'm at. Dallas Fort Worth is doing it for real, for real. Is that what you're saying? That's what I see. I don't see everything that's going on in other cities like that. But in the generation that we're in, is there a smarter way to hustle without being, you know, so hand to hand and still, you know, getting your merch out there still doing what you need to do to make your money? You can do it. You can do it on the internet also, but it's, I don't know, it's so wishy-washy to the point where... Yeah, I paint the formulas. You've already given, it's the formula. I'm not going to say nothing. The formula is, you've created a formula to where it works, to where you make people, to where they come through you for your sources on the data stream, you know, to get their music out there they want to go through half-paint or say cheese. To get recognized. Yeah, but I always say a person who really willing to get it out the mud should be willing to create that format for themselves. Do you agree with that? Absolutely. So, I mean... That's hard work though. That's hard work. Niggas don't do hard work. And you got to be willing to be naked for a minute. Yeah. You know what I mean by that? I know exactly what you mean. I mean, you're going to look real funny with about three subscribers and about 10 views. And I think people's pride won't let them do that. What do you think? Absolutely not. I agree 100%. So they'd rather go through say cheese or half-paint or who else? Cam. Cam Capone. It's a lot of people they doing this with in all the major cities. Yeah. I'm being, this is what they do.  They'll keep email and you keep, you know, trying to put new music in whatever. They're trying to get noticed through you. Yeah. Instead of... But that's the best way to do it. I don't like when people just try to come to me and try to use my platform once and then when it don't work out they don't want to try it no more.   But if they see you for five times then they might finally catch on. Do you have a lot of people who come to you all the time and just consistently? That's the good part. That's the great part. And can you see them getting better in their music? Yes. I see the progress. For sure. Man, I got what's-his-name Neymar, Big X to plug. Yeah, he was on your platform. What do you think about him? Super tough. He's the first artist that I can say, like, he's the artist that I use right now is the pride of my music reviews. This is the artist that I use. I'm like, this is what my music reviews can get you. And he'll tell you that. He'll tell you 100% his buzz came from my music reviews. So I can sit there and tell everybody this is what my music reviews can do for you if you're really that guy. How many times did he have to come to you before he got that buzz? It wasn't just that one time? He won the first time. The first time he tried, he won. But it wasn't until after he actually shot the video for the song when he put it out, then he started buzzing. And then he still comes to my music reviews and I'll be telling him he disqualified. You win too much. You disqualified. You can't come here no more. You over-qualify for this now. But he still comes just on music. But if I was a musician, I think it would motivate me, like, I'm going to knock him off his throne.  It's a lot of people that still come and try to do what he's doing. So anybody else that sticks out like him? Anybody. Anybody come close? My music reviews? Smoothie. That's my boy right there. He was just here. He was just here. He just got signed. Yeah. I'd love to see that. Yeah. Smoothie. I'm not going to say he got his buzz from my music reviews, but a lot of people did hear from him from my music reviews. Do your music reviews. Yeah, for sure. Don't, man. I didn't even know. See, I'm so out of touch. I'll just be going about what I hear. And I'm not even at just in touch with the streets like that. But my son, my son Trey, he showed me biggest plug. He showed me. Now, Smoothie, I just, I'm from East Texas. Oh, okay. Yeah. Yeah. It's like, yeah, I need to come on through. Yeah. We got this thing, man. Any female stand out to you? Because I hear in all of these guys. Oh, here we go. This the part where my... Man, I want to hear about a female now. Come on. Man, it's a female that I won twice on my reviews now named Honey Gold. She's coming Wednesday. She's so hard. She is coming Wednesday. Honey Gold. We own it. We own it over here. Y'all on your job. Y'all on your job. Yeah. She's super tough. For real? Super tough. Wow. What sticks out about her? Man, she makes industry level music. Literally. Like I was in the car with my partners and I was playing her music. And then I turned her music off and play some SZA, some her or something. And they think I'm still playing her music. Oh, wow. I'm like, okay. That means she's in the right pocket. Exactly. And they couldn't even tell the switch. So who's she signed to? Do you know? She's not signed to nobody. She's got a management team. She's got a team around her. But she's not signed to nobody. Yeah, they called me. That's how I found out about it. Shout out to Active. Yeah. Yeah. That's dope, man. So when these people come on and they show their music and they're getting the buzz and so forth, do you like try to point them in the right directions like, hey, you go over here. You can get signed over here. You can do this. Look into that. Do you help them along? I never suggest nobody to go signed to nobody because if it don't go right, I don't want that to be my fault. But once people win on our music reviews and we do had a video shoot, we always chop game in. Yeah. You know what I'm saying? Why don't you just sign them yourself? Well, here we go. I'm glad you said that. This is where I come in. Let me come in now. This is where I gotta come in. Let me fix this up. Can I fix this up? Let me fix this up. And I wait on her because she might have some input. I don't know. Because she's well-known on this show. You know what I'm saying? People know she here. Well-known on the show. So, yeah. But we've been, man, I've been enjoying this, man.  I never thought I'd be just consistently doing this. It's beginning to be a thing that's okay. Everybody know about us. And that was crazy. I'm in the store. People want to take pictures. So I know that's great. Like, can I take a picture? I'm like, really? N***a, you trippin'. That's when I knew that I was doing some work that people started taking pictures with me. It's kind of weird. My son took a picture of that. That n***a couldn't believe it. He's like, damn. I still got on this show myself. Y'all been having some good-ass guests up here. I ain't seen Faiza. I love this show. Faiza loved it here, man. He loved it here. Like, you know, God can tell you the bless us have. I don't think people really understand, man. It's just when you give favor, man, you never know what could happen. I got people coming that you won't even believe. I could tell you something blow your mind, man. It ain't just a Dallas thing. This is a global thing, man, where it could be anybody sitting in that seat. It's just because, I don't know, they see it and they like it. It's the quality of it. That's what they like. It's the quality of it. That's what drew me to it the first time I seen it. What, me? Like the dude back there was like, what's up, check it, check it. I mean, the quality comes from you, though. You know what you're doing. Thank you. It's the quality of the show. Man, we trying, man. It feels professional. It is professional. Yeah. But people, you know, like I said, we still have our issues and that come with it, too. The good, the bad, and the ugly, you're going to get all of that. But then at the end of the day, you still got to just permeate that with love, man. You can't even let none of that stuff detour you to the left or to the right. And I think a lot of time people be trying to, man, trick you out your position. I tell people that all the time, just keep working, keep working.  Yeah. Even on the job, if you just show up, oh my God, that'll mess somebody up. That's most of the job. You can't get niggas to just show up on the job. Yeah. Am I right? Go ask somebody to do something. They'll be like, yeah, I'll be up there, but I got to call in the day. I got to go do it. This is what people do. You can't depend on them, man.  Being consistent is important. Very important. Right? The most important. Yeah. So how often do you revamp your brand? Like I see you saying, now I change this from that to this. How often do you try to change things up? Really every year. Every year. That's what I thought too. Every year I change something. Like my intro, I always change like, because my image changed. Yeah. If you look back on my intro, you'll see my hair getting longer. Yeah, yeah, yeah. Right now my hair braided up on my video intro. I just change that up all the time. That's dope, man. But how hard is it to come up with new ideas for, you know, because sometimes you don't want a subtle change, you want a drastic change so people can notice the difference. You know how hard is it to come up with the ideas? It's always been a drastic change. It's never, it's not that hard. Sometimes the ideas just come to me and I got a guy that's so cold with the graphics that he can make it anything that I want, whatever I want, he can make it happen. So whatever I got in my mind, he can make it happen. Who is he? His name is Dwight Kerr, Normal Network. Wow. Dwight Kerr, Normal Network. Normal Network is his business. Dwight Mathis is his name. Wow. Shout out, man. So getting back to the paperwork deal. I had Carl Crawford on here and I asked that question about the paperwork. And it was funny to me because I told you this earlier. It's like, what happened to him? He kind of throwed it your way. Like once him and Megan, that thing then worked, it kind of pushed him toward Erica to try it again, you know, and then kind of the, you know, it's just like things change, it's kind of transpired over into the Erica thing with him and it's been successful for him. Do you feel like you should have gotten paperwork on Erica or either, I wouldn't say yellow because you always tell me that was your friend and that's different because y'all kind of started up together. But do you feel like now if you could go back and change it, you would have asked about the paper?  What?  I know. So if I was still getting the percentage, if I, if I was getting a percentage off anything that Erica ever did, if I was getting a percentage off what she had going on right now, that would be beautiful. But be beautiful. So beautiful. So did you even think to say, hey man, let's, we may need to draw some paperwork up. Nope. Never even thought about it. Why?  Yeah. Them days are over. You're not doing that no more. I'm not doing that no more. Why do you feel like, do you feel like now you got to do it the right way? Because the people that I helped never reach back and help me. Never reach back. Never. Never. Ever. Ever.  And the one thing I love about him is that he, Dame Dash, he pulled a move I think on Jay, when he went back and started hanging out with Dame and doing the stuff. You know what I mean? And him and Jay was doing that thing for a second and it looked like he was over there with Jay. But then after the, when his cup started to run over, he remembered, he remembered Dame. I'm serious, I'm being real, I've seen that. I'm like, dang, I like that. Even Benny Segal. He remember Benny Segal. Yeah. That's love, man. And you don't really, that's rare. Yeah. People so selfish. You know what I mean? That's very rare. So hopefully a nigga ain't got to get $6 billion to do it. To do it. Tell me about it. Tell me about it. But so when you, so you say you wish you would have signed Erica, is it anymore? I wish I would have made sure the paperwork was right. And have you presented paperwork now and people say, you know, I don't know. I'm going to do it. I ain't doing it. Or have you had those issues? Yeah. I had those issues. I don't have, I lost a couple of artists because they didn't want to sign paperwork with me and it is what it is. So why wouldn't the artist want to, especially if you can give them what they need? Why wouldn't they want to sign with you? That's something you got to ask the artist. Correct. And you got to move on. Listen, man. I got to move on. You got to move on. And that's what you find out who really down and who not because you're not for to use me. I told you last time you was here, I told you to get that paperwork, right? You remember I said that? Yep. I said, man, I said don't call a thing. I was like, man, you got to get these niggas a paperwork. That's my paperwork queen right there. You see how she do you when you come in? That's what we do. We're going to sign it. It don't have to be an envelope. Yeah. But you're going to sign something to say me and you in agreement or we not in agreement or we got something going when we got something going. But what I want to know from an artist standpoint, artists come to you and it's considering signing. What can you offer an artist? Well, obviously free videos. Free videos. Everything. My platform, my fan base, I tend to put a lot of eyes on people. People may not notice it at the time, but I do. I put a lot of eyes on people, even if a lot of times it be people that that won't even say nothing or acknowledge that they know who you are until you see them or until you leave me. And but they are they watching the whole time. These people be watching. So you signing them to have them to give them exposure to get to that next level or you can take them to that next, you know, because from what you're saying, that's what I was doing at first. Right. So what are you doing now? Now I'm signing you giving you the exposure and you will stick with me till we get to this next level. Okay. I agree with that. Or you can go to the next level. You can sign with somebody else, but I'm still going to have some kind of cut in this or they're going to have to pay me out to get you or something like that. And I agree with that. And that's what I was saying last time because I know it's got to be a boulevard. You know, when I think about you and like I said, when I think of you, I think of say cheese. I ain't going to lie to you. That's the that's the common denominator. And I know he's done very well with the people he's dealt with. And I say very well, I don't know him from the outside looking in, but it seems that he has something to where he can generate these people and they say, yeah, we with him, you know.  So you're going to get that part too. But that's the part like I told Carl Crawford about that's a part of being a boss. You got to have some tough skin. People are not going to like you. Everybody don't like the boss or nothing. That ain't something they just be like, oh, yeah, I love it. No, we're going to talk about that. And that'd be the discouraging part because like when your when your heart so pure and your intentions is always pure and somebody just go and go off and like try to convince everybody that it's something else or something like that. It's just like, ah, that's the part of it. Cutthroat business. I've always heard this business is a cutthroat business. And that's what you're going to, especially the music industry. That's what you're going to get. So if you're going into it with a pure heart, it's hard for you to deal with people.  Exactly. You got to be. You got to be. You cannot have, you got your feelings can't be involved either.  Definitely. So. Okay. I had one more question about the artist. So, you know, everybody's all about money nowadays. So with you saying an artist, how do they make money while they're with you? So you're talking about an exposure, but how does that bring that money? Speaking of past experiences. I never, I never actually took any money from any artist that I've ever signed. No, but how do they make money?  And I'm not, I'm not taking none of it. The only artist that I've ever got a cut from was LaTuzi. Okay. And that's because he was actually making enough to give me a cut that makes sense. Okay. So in the past, you weren't doing that, but now going in with your new adventures that you're doing, how, how much cut are you getting from them? It depends. Yeah. Like 20, 20, maybe 30. 30. Because. I'm doing videos. I'm doing videos. I'm paying for everything. Yeah. It's not, I'm not just a manager. I'm really playing the manager and the CEO. Yeah. So I've had those conversations with people. It might be 50%. Yeah. It might be. It might be. Listen to what I say there. It depends on the artist and how much they bring in.  Okay. That's right. And to be honest with you, I'm saying this because people do come to you saying they need a manager, but they really looking for an investor. And so you have to be able to. A lot of artists do not understand that. They don't understand that. A manager is not supposed to spend no money on you. No. You're supposed to pay money to him. 20%. You need to do it. You need to do a YouTube video to explain it. All of that. I could do that. And people are still. That's right. Not comprehend.  So frustrating. But that's good though.  Yeah. You got to go through all of the trials and tribulations of educating people on, Hey, this is who I am. And this is what I do. And this is what I provide. Other than that, don't ask me for nothing else because at the end of the day, you got to bring something to tell. I had a guy to hit me up just yesterday and say it. Yeah. I need a manager. I got $20,000. I say, what you need? This is the way this go. You know what I'm saying? We have to work together. People that did me like that too, but I don't even take those. I don't even take those type of opportunities. No, no, no. Opportunities. Why?  I feel like you ain't even trying. No, I think... I can see that because some people, some people want to just stick to their craft, though. They don't want to do anything about the business part of it, which you would have to be doing. They just want to rap, sing, do whatever. They want you to do everything else. They want to stay in the studio, just create, create, create and you do everything else. And I don't even like doing that part. Me neither. I like having... I don't even like doing the business part. I don't answer phones. I don't like... I let my artists do their own... set up their own. Like when they drop a tape or when they want to release a single, I let them do it on their own.   But when you think about it, like the guy with the $20,000, I think he's more looking for a consultant, somebody to say, which way do I go with my finances as I generate them? You know what I mean? Like how... You know, I'm trying to understand what makes sense to spend on what. Right. Because you would know that better than... Because you've been trying so long. This is just being real. Right. To make sure that you look out for people. And you've looked out for people. You've learned so much. Exactly. You want to know the crazy thing about it, though. Most of the people... Not even most of... Damn, there are 100% of the people that's actually made it or made something out of music, didn't spend no money really doing it. Wow. But I always hear that you have to make it. You ain't never heard about Jell-A-B-Z paying for no promo for nobody or nobody... You never heard NBA Young Boy paying for no promo. He didn't have to pay for no promo because he had you. You put promo in the L out of it. You're right. But normally, that ain't normal circumstance. Everybody at Homeboy don't have no... Everybody at Homeboy no videographer this. I hear going in hard for them like that. Everybody at Homeboy can be a videographer though. Because at one point, I wasn't a videographer. They're not good. Everybody don't have a talent. I wasn't good at first. But everybody don't just grasp it like that. Being a videographer is not a talent. It's a passion. It's a fucking... It's a learned trade. I get it, but...  Everybody is not you. A talent. Everybody is not... Anybody could be me. Shout out to Twins. You always hear people say... Shout out to certain ones, but everybody not... You could tell a good video. You know you said it last time. You said this is different between... I don't know who you wanted to compare it to. You made it like it was these other niggas had TV dinners. And you had some gourmet meal. Yeah. You know that's because when I first got into it, I was so passionate about it that I learned it. And I'm still not the best. My video, I haven't got the best videos in the world.  That go hard in the motherfuckers.  I give them their props all day long, but it's more to it than just going hard at it too though.  You can't be cheap on spending that bread. They always say that. Yes. But it depends on what you spend in it on. And it depends on, it depends on, okay, so like, I say blog posts and stuff like that.  But that's not what, people pay attention to on blogs no more.  That's what people pay attention to on blogs.   I'm going to go in on top off. What top-off artists are there left? There's still a lot of them, pop and run, all the different people. Who all over there now? Okay. Artists. Little Runny Mother Elf. That's my boy right there. Shout out Lil' Runny. Yeah, that boy hit me for Christmas. I didn't hear from Half Paint, but nigga, Lil' Runny. Shout out, baby. Yeah. You got Lil' Runny. You got Mike Fresh. Mike Fresh, I met him. When he coming on the show, you won't let that boy come. Boy, you are all on that, nigga. No, you the one got to invite him. Yeah, you are even Lil' Runny. I don't know. If you don't know one, you can't, it's like Clubhouse, nigga. You got to be invited in, man. Mike Fresh will come up here tomorrow if you want to. Okay. Okay, Lil' Runny, Mike Fresh. Swerve Lord. Okay. That's my artist. Wasn't that the one that posted showed up and didn't show up? Swerve didn't come. That's my artist. I take the blame for that. Push Your Man Live. That's my boy right there. Yes, sir. Push Your Man Live. Tory Lee. Tory Lee, I don't know. I don't know that. You're going to hear about it. Okay. You're going to see him, huh? He funny. See, you know what's going on Tory Lee? Yeah, he keep up with it. Got Mr. J. B. The Barber. Okay. You got Lil' Breed of Young Bees. Okay. And I think that's it. Let me make sure. Let me go down. Let me go down. Nope, we ain't got no females. So, Sierney and I, nope, that's over. Nope. Are y'all open to taking more females? Taking females? I don't want to move and can I get you to consult? Like if I called, if I was an artist and be like, man, I just want to pay you to try to look out for me in a certain way to help me build my brand. Y'all do that, right? No. What? Build your brand of money. What kind of, what you mean by building? If I got, say, a hundred bands, or fifty bands, I say I want to try to consult. I do anything for a hundred bands. I'm just giving it all the game. So, I want to consult. I don't want to sign, but I want to put my money up. I'm just giving it for your services to help me to push my brand. Oh, yeah. For sure. I think that would be dope, but there's no guarantee. No, it ain't going to be no guarantee, but it's still. There's never a guarantee. But it's still. And get that in writing because some people would be like, man, I thought you was going to do this and this and this. Yeah, exactly. Anything you do with anybody, especially where money is a concern, make sure you get it in writing. Exactly. I agree with that a hundred percent. Let me ask you about K-twine fame was on here. Mm-hmm. And yeah, I think it was a little situation or something like that. The situation?  Well, did he do something? You did something? I got to go back and listen. I did. Man, it was somewhere down. But you niggas don't like K-twine fame. Man, K-twine ain't never had that. Y'all never did business? Yeah. And I think it was something you need to do. Man, K-twine started out together. Y'all started out together. Like when K-twine first started doing music, I was doing all his videos.  Then something happened. What happened that made him stop paying you that for, come on, give it up. I don't know what you're talking about. Oh, it's something. I'm going to go back and get him. When I played on the interview, I think he said it on the interview. I get it.  Let me know. This is what happened. And then bam, it's going to come in. Yeah, I'll wait for the flashback. Yeah, yeah, yeah. You know what I'm saying? Oh, yeah. But I don't remember nothing happening. So, I mean, I don't remember anything about him. What? What? I'm just asking the question. The people want to know was you with him? Was you with him? No, I went with him with Drake. What? Well, he had text him. He wasn't even with him. No. So, uh, yeah, it was, it was things like that that came out of the interview. And he have a million million. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know. I don't know.  And then he had told us. What did he say? He watched wrestling or something. Yeah, he didn't answer the question straightforward to say that, yes or no. He just said that it's just like if you watch wrestlers and you believe that the wrestlers are, you know, it's for real that all of this is for real. And he comes to find out that it's not, all of a sudden you stop following wrestlers. And that's what he said. So, there's an. There's an answer right there. He talked about some more people who had millions of followers who don't get a lot of engagement, which made sense a little to me. Like, okay, I get where he coming from. Some of these people that should be getting more engagement. Yeah, it goes on. It's going down. But I feel like, well, first, no, let me say this. First of all, I feel like buying fake followers views, any that is stupid, but if you gonna do it, at least do it to where it makes sense. Okay. I got it. You can't got down by a million followers, and then you got somebody else over here that's clearly doing way better than you, way higher than you, and they don't even got this, like, it don't even make sense. Well, let me ask you this. That goes for anybody. So is there a proper time to buy followers, though? Is it a proper? There's never a proper time to buy followers. Okay. Let me tell you something.  You Lil' Ronny, ML's label mate, per se. And I was told that if you put, Kate Twins said this, you put him in the room with Yellow Beazy, Mode 3, Lil' Ronny, he say it's gonna, when he come out with a hit, it's gonna be him. And the only one that may give him a little competition is Mode 3, only one, R.I.P. Mode 3. That's what he said. Do you agree with that? Look at them lookies. I mean, I'm just asking the questions, you know. Do you? Just do my words. I'm just asking the question that people wanna know. This is what happened on my show on a funny nigga. But look, the fact that we even talking about Kate Twins right now means that whatever he's doing is working. That's what I'm talking about. The fact that we even talking about Kate Twins right now. Whatever he's doing is working. It's working. I love it. But he won't know. So you think Lil' Ronny is an interesting character because he writes and everything else and certain people can't disclose that he write for it. But at the end of the day, we've seen the incredible movement of what he does through Iggy Azalea and Milado, you know, the stuff that he's wrote. This guy's super talented. I don't know. Sometime I'd be feeling like, Lil' Ronny should be like, whoa, universal. I'd be like, this thing is supposed to be bigger than everything that's going on. And give me a headache every day. Oh yeah, that's good. Every day he not famous. Do you think that you holding him back? Let me just say that out loud. Let's go to, you know, I'm crazy. No, but why is it that he's not there? Why? Because he's not a controversial artist and he don't care to be. Okay. He don't care, a lot of people that you see that's up there, they got, it's some kind of controversy, especially coming from this city. It was some kind of controversy around their name. They was beefing with somebody. Everybody.  Lil' Ronny, you've never seen that with Lil' Ronny and you never will. Okay. Never will. Even if he got beefed with somebody, you would never know until they beat up. What do you think it would be some, if you and Lil' Ronny, could y'all ever leave Dallas, move out of Dallas, Fort Worth area? Of course. When? Y'all never moved. We never moved yet. You niggas is straight hardcore Dallas, Fort Worth dudes. We ain't moved yet. Oh, you trying to say y'all might? So what city, do y'all love? Look at y'all two knitted in here. Too much going on, you can't leave.  Whoa, watch yourself. Remember, everything is internet ran right now, so you can be anywhere. So you can be exactly. I could be in Atlanta right now and do the same thing. That's what you think? That's the place that is. I'm definitely thinking about moving to Atlanta. And that was nice. What is it about Atlanta? What is it about Atlanta that you love more in Texas? It's just more emotion out there. It's just more, especially for a rapper, it's more emotion out there. But I heard that in Atlanta, people, they click up together. What do you mean by that? I heard there's like, like to go in is like, you have to be with this click or that click. That's what I heard about Atlanta. Oh, you mean for the music though? Yes. Well, you don't have to click with nobody when you establish brand. Exactly. That's why I already know you. I could go to any state in the United States. I could humbly say that I can go to any state. Talk your talk. In the USA. And I'm still gonna be half pain films. I can make, I can make a living in any state in the USA for show. I know this. I believe that too. I know you, I know. Cause I was down at a Tony's place, I believe it was down at a, what's that? Shout out to Exclusive. He got a clothing store called Exclusive down in Atlanta downtown.  I said, yeah, that's my boy right there. And so I know that it's going down. Just like that all over the place. Everywhere. I'm me wherever I go for show. And I like that. I love it. The fact that you established like that. So you'll come back and do the show if you live in Atlanta. Absolutely. I fly here just for it. That's what I'm talking about. That's what everybody else do. Shout out to Boss Talk 101. One nigga flying in. Get on here. I love to see it. So recently he was online with, who again? Oh, here we go. Cause I'm very curious about that situation. When you was online. How is it possible for you to have this many fault? Are you not monetized? She heard that. This is what went down. Why? How? You two blogging me a long time ago. When I first made my YouTube. Okay, let me explain it. Here we go. When I first made my YouTube and I got eligible for monetization, Google Adsense. That's right. That's correct. You monetized it. I figured out how it worked when people click the ads. That's where you get the most money from. Exactly. So me being a dumbass, I figured this out soon as it was monetized. Being too smart. But not being smart enough. I'm clicking the ads myself repeatedly. Trying to run up the bag.  And hella gave it back. So you were doing it from your own emails? What? You don't know. Create some on-emails. I'm on my YouTube page. It's been a video. When the commercial come up before the video, I'm clicking it. Yeah, what year was that? 2012. Wow. So I would think that there would be enough time that has passed that they would say, okay, we can revisit this and you can get monetized now. Have you ever tried to go back in? I've tried multiple times. And I've had plenty of people. I've talked to people from YouTube and they just told me, you gotta make a new page. And I tried to make a new page and then I realized I got 500. This is when I had 500,000 subscribers already. Nobody wants to be, I think I ran up like 1200, 2000 subscribers on my new page in the first day. Nope, nobody wants to be on the page with 2000 subscribers. They come and they're paying me to be on this page with 500,000. So I had to take it for what it was.  So I feel like I'm making more money than your average person at a monetized time. I think so as well. Just do what I love, because it's a platform. It's basically you're pretty much uploading and charging people for doing certain things for different individuals. It's a business. And that's dope. And a lot of the things that people would expect me to get paid for, I wouldn't have been getting paid for anyways, because it's copyrighted music. Yeah, yeah. So all that money will be going to the artist anyways. It would demonetize. I don't know about that. Some people that's doing it, that they're not giving it to the artist. I'm pretty damn sure. Well, yeah, well, yeah, of course. Well, it wouldn't be going to me for sure. I get it. Anything that's copyrighted would be demonetized immediately.  So do you do these, because I know you do it on YouTube, but do you also do it like Facebook and all these other platforms to get paid? You talking about like reviews and stuff like that? Do you do anything on that job? I do reviews when I go live on YouTube. I'll be live on Facebook. So do you ever try to get paid on Facebook? Set it up where you can get paid? Monetizing Facebook. It's a game. It's a way that you can. I've been working on that, but you gotta have like your artist page or whatever, like your company page, and it take like so many different... It's a lot of requirements. Yeah, exactly. It's a lot of requirements before you can even get paid. So I've been building that up, but it took a lot of time. I know you have a huge following. So I wasn't sure if you already had all of that over there. No, because I was never using it. I didn't know. I didn't know I was gonna ever want to use it. So I wasn't really pushing it for the past three, four years. Do you think of...  Faizan was on here the other week. He said country Wayne. I asked him about the... What did I ask him about the... Country Wayne. He said that had made millions on it. Millions on just his skits and his comedy and all that. And he was like, no, man, I get residuals. So it was a back and forth thing on that side. Because being on social media, they can't get residuals. But they do get exposure and they do get money from all these different platforms. People like country Wayne, they get paid from Facebook. Of course they do. But do they get paid residuals off of... Years from now they won't get residuals. Not like the old movie guys, like Ice Cube and all these people. Or musicians. He's like, I'm trying to think of... They're stuff not... It's monetized, so... Of course it's monetized. As long as they're still getting viewed, they're still getting paid. That makes sense. What he's saying, it is a... So just a crazy thing when you feel like comedy, music, all these things have hit streaming and social media platforms and you have to find a way to monetize. I love what you're doing with the clothes now because that's something that you should have been doing consistently the whole time. It should have never stopped.  Anytime Valentine Day comes, it's a little hard with halftime feel on that whole. You know what I'm talking about? But that's the way it goes. You build as you go and so many times you gotta start supplying your people when it comes down to, hey man, it's a certain holiday. All of this stuff matters. You know, being a business lady, during the holidays, you have to switch up the format of what you're doing. And all that stuff is marketing and just being able to supply to your customer base. Right? And what's next for your brand? I'm not really sure right now. I actually was having a long think to myself as I was driving over here trying to figure out what's next for me. I don't know right now. Yeah, because you know how us entrepreneurs are is like as soon as you drop that or you already started thinking about, okay, what next after this? Can you have to always keep this relevant? Because like for me, I'm like, I don't want everybody seeing the same thing. As much as we have different people come on, you have to switch it up to make it brand new. It always comes to me though. I always figure it out. It always comes to me like when I started doing music reviews, it just came to me. I didn't sit around and bust my brain thinking about it. It just came to me. I was like, okay, this is what I'm gonna try this out. You know what you should do? I just thought about it. Here we go. You need to do reviews on some of these movies that've been coming out. I'm not talking about big movies because now we've been having a lot of people coming in like making their own movies, premiering them. You need to be reviewing those type of movies. The hard part about that is if it's like a lot of times you can't like... You can't view it. View it. You can't view it at the same time as you, you know what I'm saying? You can't play a full movie through on YouTube because it'll get taken down. You can't do like bits and pieces like the, what should I say it? The best parts of it? You gotta be so long. You stand a chance of getting even mess with about that if a person don't want you doing it. Yeah. So then that'll be taking money out they pocket because you said they could just watch my video and watch the movie with me instead of paying them. Yeah, it takes a lot of time. What about the bloggers and the interviewers and the way that it looked like Dallas is ripping through with all these different people getting up, saying this and saying that. It looked like, I mean, they're getting very popular too.  Well, you talking about bloggers? Yeah, bloggers. What do you think about that in the Dallas area? Because you can have a look too. It's a lot of everything in Dallas 4. Yeah. It's a lot of... Dallas 4 worth got it. I feel like everybody see, a lot of people see it working for other people so they just, a lot of people just start doing it and eventually those people will fall off but they kind of water it down at the same time. But I feel like actually the blogs and people like y'all are keeping the DFW alive right now. Yeah. Because I've heard a lot of people come in and say that out of all the different cities Dallas have the biggest and the best bloggers. Definitely. The most. The most. The most. Everybody say that. That's crazy. That's real crazy. I didn't get into this because of nobody. Because of that. Hell no, I come in doing it different because I knew I didn't know what I was just coming through this time. Like I don't even consider y'all a blog. I'm gonna show you how to get down with the interview world. That's all I was thinking in my mind. I'm gonna talk to every nigga around and bring them in the store and they gonna know about what we're doing over here and that's what's going down. Yeah. Yeah. It's working out. It's working out real well. So what you got? You ready to give it to it? Oh man, we got something special for you today, baby. Yes, sir. We here at Ball of Stock, which I'm gonna present it over there again too. Okay. Would love to present you LaRon Perkins. That's me. Half Pine Films. That's me too. It says in recognition for your many years of amazing videography. Amazing. Okay. Using your developmental skills to build and enhance your artist in the music industry. Yes. Man, it's just a token of our appreciation man for basically, you know, we want to give roses out while we're able to. Why are you here? Why I'm here? Before you move to Atlanta, nigga, we want to try to do it now. You know what I'm talking about? I love it. I love it. There it is right there. See that? That's good. That's good game. You know what I'm saying? Yeah. I love to see it. Hey man, thank you so much, man. Hey man, you always a blessing, man. Thank you for always coming through and when we call you, it ain't no hard thing to get to you, man. You've been very open on to Boss Talk 101. And always will be. Man, that's what I'm saying. We gonna be around, man, getting down. So thank you so much, brother. We appreciate you, man. Yes, I appreciate y'all. We love you. Love y'all too. It's been another great segment of Boss Talk 101. Okay, Mr. Perkins. That me. Okay. Boss Talk would love to present you, Mr. Laurent Perkins, half-bind films in recognition for your many years of an amazing videography, using your developmental skills to build and enhance young artists in the music industry. Yes. Thank you very much. I love to see it. I feel like I got a Grammy. It's my Grammy. There it is. Hey, we giving out Rose Watt in here, bro. Hey man, this guy here, he's done everything you could do with the videography here in the Dallas market, man. Music reviews. Music reviews. You niggas know what he do. If y'all want to get on, you know where to go.