Ladies and gentlemen, allow me to move on to our next panel session for today. The topic for this panel session is advanced metrics in mobile marketing, the right way to practice it. There will be three key highlight points being discussed on this panel. One, best practices of mobile marketing. Two, building effective dashboards to understand metrics that matter. Three, dynamics at play for next phase of mobile marketing metrics. Allow me to welcome the session chair for this panel, Mr. Kousal Maladi, Vice President of Madison World. The speakers for the panel allow me to welcome the same Mr. Ajay Dhyani, Head Marketing and Econ, Timex Group. Mr. Siddharth, Tahbade, MD and of MIQ India and SAR, MIQ Digital Commercial Private Limited. Pravalita Bora, Head of Marketing 91 Mobile. Juhi Singh, Head of Digital Center of Excellence, India and International, Mariko. Krithiman Kohli, Digital Marketing and CRM Lead at Rekit Venkansar. Welcome to all the speakers and our session chair and I hope I ununciated all your names correctly if I haven't pleased to point it out. Over to you. The floor is all yours. Thank you. Thank you so much. Hello everyone. Welcome. So, since we've had a very quick introduction and we have got half an hour of session, I'll quickly jump into the topic. So the discussion is about measurement metrics in mobile marketing. It's very interesting. I remember a time 10, 12 years ago when we used to talk about digital marketing and numbers. We used to get really excited. We used to track the com score numbers month on month and we would say, you know, there are 20 million users per month on digital today. There are 25 million. I remember this one time when we got really excited when we hit a number of 40, 45 million. Today we probably had 450 to 500 million and that's the truth today, right? At that point of time, we had internet marketing, which is pretty much what we did on desktops and we had mobile marketing, which was that one thing that you did through SMS, OBD, and so on and so forth. Of course, things have changed and as a great man, Uncle Ben once told Spider-Man with great power comes great responsibility and that's where we are today. Mobile marketing, digital marketing gives us so much data to play with and with so much data, we just don't know what to do. There are two challenges with data. One, what do I do with the data? How do I analyze the data and make sense of it? And two, what about privacy? Where do we stand on privacy today? So with that, I'd like to just open the floor and I'll address the first question to Ketiman, taking a step back again. As I said, we had digital marketing, which was internet marketing and mobile marketing. What is mobile marketing today? How would you define it? So as in the last session I was mentioned, almost 85% of all media consumption on the internet is happening over mobile. So almost all digital marketing right now is mobile marketing or mobile first marketing, which triggers us marketers to think in that direction and there is a big paradigm shift for us as well, because earlier we used to look at our screens where we're looking at assets, we're looking at our tech stops while approving assets. We'll have to look at each asset in each communication to see that if does it fit well in a 16 screen or not? Or does it fare well? Does the consumer get the message in a 16 screen or not? It's something which is paramount as a marketer now. So just a small tip, and I've been using this the past few months, is every time I approve an asset or review an asset I'm sure that the team sends it on my phone rather than on the desktop. So that actually helps. Yeah, it's very interesting to say this because I remember this back in 2014, we were creating this website, it was a really fancy website which was opening by QR code at that point of time and lots of things. And we had created it for a desktop and we had optimized it for the mobile screen, but the client was constantly complaining that it wasn't opening properly, it was opening on all our phones properly, but it wasn't opening the clients properly. Then we figured that the client was still using a four inch screen while the rest of us had five, five and a half, six inch. So the size is interesting. That does not work, of course. Yeah, thanks for that. So I just like a slightly different perspective now. I'll move on to Prajavita who essentially sells markets to people who buy mobiles, which gives us all the data that we have today, right? So how would you define mobile marketing? Thanks, Kursal. So well, my views largely resonate with what Kirtiman has already sort of highlighted. We can't think of mobile marketing as a channel anymore. And I mean, and in the smartphone space, marketing is essentially mobile today. So we have to adopt a mobile first outlook. So whether it's the creative, the ad creative or the ad, the length of your ad film or your brand film, the format, the sound, we have to make sure that they're optimized for mobile. So that applies, of course, to our space as well. The other thing in the smartphone and tech space is whom are we distributing our ads to, right? If I'll give an example. For a smartphone brand today, any of us is a potential consumer, right? But how many of us are looking to buy a new smartphone immediately? Not a lot, like the number will be very few. In fact, in a given month, only 10 to 10 million, 10 to 12 million smartphones are being sold. So and in laptops and tablets and appliance and other categories, the numbers will be even smaller. So while your TG may be in careers, the in market high intent audience would only be a few lacks. So when you have to advertise, it makes sense to disproportionately go after this audience. And there are ways to identify them. For example, of course, on gadget sites like 91 mobiles and further segment them based on their search behavior and customize your ads for greater impact. So that's something that we sort of follow very closely adopting a scientific way to marketing. The other thing that I want to sort of touch upon and it applies to all categories, not just tech, I would say, is that in mobile marketing, like people are looking for immediacy, they are looking for compelling. And if you don't deliver it in an easy to consume format, they'll just walk away, right? So I think as marketers, we have to make sure that you're delivering content and getting to the key value proposition immediately. And I think the fourth thing that I sort of would like to quickly touch upon is the fact that there's a whole proliferation of channels today. And it's very important to pick the right channels. Of course, it will vary based on your campaign objective, etc. But if you're creating ads for Facebook, you have an app, you have email marketing, you're doing mitro, you're probably going to clubhouse, you're leveraging influencers, it's definitely difficult to maintain brand consistency. So it's very important to sort of figure where your consumers are spending the most time learning and discovering about new brands and making sure you're available in those platforms in the best possible manner. So yeah, those are like a few highlights about how we sort of adopt marketing here at 91Mobiles. Yeah, I mean, it's very interesting because in fact, we can probably dig into this a little deeper.  How do you actually start creating codes of users outside of your platform when they're not looking for mobile exactly, looking to buy mobile products, but understand that they are consumers of mobile, that will be something that will be interesting to look for. And it will obviously apply for a lot of other brands because, I mean, the website is not meant for that purpose, right? So that would be interesting. And another thing that you mentioned, which I thought was very interesting was they are probably not looking to buy the phone immediately. They're doing some research. So, and I think it's a fantastic way, it's a fantastic reason. I'd probably want to ask the question to Joey because if you're talking about the attribution here, right? I mean, if I'm searching for something on 91Mobiles, I'm probably not looking to do that. So there is a certain look back window. So today, if I look at what Facebook would say, Facebook would probably give a look back window of rating anywhere between one day to seven days, depending on the category. And there is a different look back for each platform and attribution is always a big challenge. So it would probably be fantastic to know how you handle this attribution challenge at Marico. And also, how do you use data to make decisions on which platforms to be present on to drive more sales? Yeah, thanks, Parcel. So like you mentioned, it's very, very easy in case when we have a DTC brand, where in, let's say the sales is also happening on the website and then the direct attribution is possible, because we are having some tags, etc. to know that which of the channel actually converted.  While to an extent, if we land them on brand store, etc., we get that data.  So what we did at Marico is that we try and gather everyday sales data for all our brands from, let's say, Amazon, which is the largest partner for us. And then of course, we get all the digital marketing data. We run a multi-channel attribution model, which actually helps us to derive ROI for each of the platform at a brand level, which in turn, which we have built a spend optimizer tool internally, which helps a brand manager to play around with. And they can make a choice to go by the model, which is predicting the ROI or apply their own intelligence, because maybe they have a better asset this time or a better cohort defined on certain platform and they feel that it will give a better outcome. So the model predicts the expected, let's say max or optimum sale as well, if the spend attribution is made as per model. We keep tracking that and we keep improving the model as well. And one number that we track very actively for the senior leadership and at each brand level is ROAS, which is essentially opposite of ACOS. And it's a very simple yet very effective matrix because it can be applied at a company level, geography level, business unit level, even at a category, brand, time period and campaign level. So what we have done is we have arrived at certain benchmark at each of these level and we keep evaluating whether we are performing better than that or not so good and then keep improving henceforth. So I think that's the way we do it. Okay, interesting. So just a follow up question. Would you also, while obviously you are able to track the ROAS for an online sale probability, is there any modeling you are looking to do to track the offline sales because a large part of Marico products obviously still sell offline. And for the e-commerce sales or e-commerce marketing spends to grow, I'm sure there is a huge impact that will have on the offline sale as well. Like for example, I see a product online but I don't necessarily order, I mean if it's an oil I probably don't order online. But what I see on an Amazon makes a huge difference. So is there any impact there? Yeah, so like the multi-touch attribution model is of course much more frequent because we have the data at that level. So it can be let's say a quarterly level model to predict the ROI and make changes. But for large brands and where offline data is there and there is a, you know, data which is coming late to us through the store audits etc. Of course the data cannot be collated and the model cannot be run immediately. Also a lot of factors come into picture, right? Because there is store, let's say general trade visibility and, you know, there are promos running and all of that. And data accuracy is also a problem. So there we apply a multi-MMM model, right? And what we do is that we do it by annual and then we keep refreshing it as we go. However, having said that the accuracy of that model is also getting impacted by let's say conditions like COVID etc. Which was not unprecedented, right? So that ways we attribute for the offline sales. Okay. Okay. Thanks, Julie. So just taking the e-commerce conversation forward, we have Ajay from Timex. So I'm just curious to see if the e-commerce journey for CPG versus e-commerce for Timex wouldn't be very different the way you look at it. Right. So in Timex group, we have also seen unprecedented growth in our e-commerce and especially on the digital platform. Especially, you know, talking about the last lockdown at that point in time when our stores were closed and physical stores, there were no walk-ins.  But even after that, you know, the kind of growth and kind of response we have seen on digital platform that has been phenomenal. And we have taken a lot of initiatives to further grow this journey. And those initiatives are backed by data. I mean, one is our D2Z initiative where we sell our watches directly from the brand website. And I would say that, you know, the performance of the brand website also started growing significantly just after the lockdown period. And that is again backed by a lot of data. We say first party data and third party data and doing marketing activities and, you know, planning all sort of marketing strategies, top of the funnel strategies and bottom of the funnel strategies to to leverage from that and optimize your sales performance. Second, I would say that on e-commerce platforms like Amazon Flipkart, again, the growth, I would say the significant factor behind this growth would be data. I mean, working closely with e-commerce platforms and then, you know, getting those valuable data from the partners. I would say not only, I mean, consumer data, of course, not available, but other product data. I mean, that product insights data really help us to improve performance, be it, you know, for example, looking at, you know, what consumers are preferring to buy online space and then we match it with our offline data. We get, you know, CRM data from our stores and then we have DMS data from our distribution channel and then website data. And we try to analyze this data so closely to find and to make the cohorts of the consumers and try to optimize. And then there are various factors which are involved, like, for example, you know, if there are certain issues where you can really improve to lower the return rates and to improve the product performance by, you know, making, by, you know, doing contextual targeting and also improving our product presence on the e-commerce platform. So again, I would say on and all e-commerce, journey e-commerce growth has been a phenomenon in the last couple of years. And I would say that data played a very, very important role, helping us to optimize and helping us to achieve these significant numbers. Thank you. Thank you, Ajay. So essentially, when we talk so much about data, we cannot run away from the question of privacy rate. And that's something that's been on top of a lot of people's minds. So addresses to Siddharth, considering programmatic as a platform has always been about transparency. It's been about consolidation. It's been about having more control on your campaigns. With all the conversation around privacy coming in with restrictions coming in about how data gets captured, so on and so forth, has it really affected programmatic advertising in large way and will it going forward? How do you see this? Yeah, yeah.  And thanks a lot for that. So let's look at the evolution of digital marketing and digital in India, right? So, you know, it started with Google, Facebook, and then, you know, there are e-commerce platforms like Amazon, Flipkart, they have, they are growing now. So we are going through a journey in India, right? And what we also see in this decade is that probably TV is going to change. TV, traditional TV is going to morph into OTT and connected TV and so on, right? It's the digitalization of TV which will happen. And of course, you know, as we go more and more into this decade, we will see that all the news is being consumed on digital and, you know, so it's basically a lot more other channels coming in. Connected TV has spoke about digital lot of home. 5G can bring in a lot of other form factors as well and, you know, get you in a very advanced way in terms of where you want to target the consumers. So in this, definitely data privacy is an important factor and consumer privacy is something which is very, very critical. And what we see as a trend which is emerging because of this is that, you know, there are a lot of form factors coming in. There are a lot of new channels coming in. The biggest need of the hour is that how do you bring it all together? And within that, you have ward gardens and you have open internet system. But ultimately, you need a place where everything is coming together. And programmatic is probably one of the first good step which, you know, clients can take, you know, the brands can take to look at all the different channels. Like, you know, you have display, you have video, you have OTT, you have connected TV, digital lot of home, other form factors which will be coming in. All these things, how you can have it together have measured measurement in single panel so that if you are, for example, doing a campaign where you want to maximize your reach in a particular TG, you would want to do that in a single screen and you would also still be able to manage an ideal frequency. If I want to have an ideal frequency of 8, I should be able to do that and manage it, right, and maximize my reach on all these form factors. So that is where programmatic comes into place. And what we are seeing is that is one of the big reason why programmatic is growing very rapidly because it also creates a lot of financial savings. You are able to have all these channels together and you are able to optimize across all these channels together. So that creates a huge amount of financial savings. Then the other innovation which programmatic brings in is you can also overlay data on top of it. So you can have, as Ajay was also saying, first-party data, third-party data, second-party data which is coming from campaign. And you can make your campaign very data-rich and you can first look at what is the right cohort, you know, and then from there actually activate the right cohort for yourself. And that's where the question of data privacy comes in. And so, for example, at MIQ, we have 700 million consumers' data in India. We have an extensive data lake. Globally, we have 500 plus data partnerships, all data coming into a single data lake. And then what we are doing there is every new data partnership we have, we connect the data at a primary key which is cookie ID and a device ID level. And of course, cookie is going to go away. Device ID is going to remain for some time. But definitely one is cookie because cookie is going to go away. We are also collecting a lot of contextual signals and switching this data together so that, you know, at a cohort level, we are still having signals, both online and offline signals. And it is a non-personally identifiable information which is completely GDPR compliant. So that way, you know, we are completely taking care of the privacy. But at the same time, we are able to leverage the good parts of problematic and data and help the brands with the insights as well as very strong data-driven marketing, which you can leverage. And what I also feel is that cookie-less paradigm is a good thing. It is coming in and it is going to keep growing. And that's where, you know, you would want to look at your authenticated data, which is basically the data, which is the consumer data, which you are getting. Because when consumers are coming onto your website or app, they are logging in. And obviously on purpose, they are, you know, consent, they are giving you the information and accordingly you can use that information to target these consumers. But obviously in a smart way, in a privacy compliant way still, right? Because even if they have given the permission, it doesn't mean that, you know, you are going to take advantage of that. So that's very, very important. And then the emergence of the anonymous data where I was talking about contextual signals and a lot of other signals which are there, you know, where you are able to leverage that data at a cohort level and still maintain the efficacy of the advertising, but also managing the data privacy in a very, very good way. Got it. Thanks. Thanks so much for that. Just actually, it's a very interesting point you brought out, right? About how you're actually looking at cross-screen planning. So I want to get a perspective of a brand marketer. So, Keith, within Rekid, do you think that you have mobile marketing? You have TV, digital overall, but we still call it mobile because today we are in this forum. Is there a challenge in driving cross-screen planning? I mean, there are multiple conversations and I've been a part of so many conversations where there is a team that says that TV is a big screen. Mobile is a very small screen versus another audience which says that but mobile is more personalized. TV, you don't know whether the person is actually seeing or not. How do you address these challenges? Cross-screen planning here to stay and how do you actually create a single data point to track them? So it's certainly here to stay, like you said. See, even if there are multiple screens, it's the same consumer, it's a single consumer. So rather than looking at mobile or TV in silos, it's very important to have some sort of a screen neutral planning there. And obviously, that's an ideal scenario to have. We are still very nascent when it comes to screen neutral planning and we as a group would like to evolve a lot where there are other markets globally where you could plan TV and your mobile campaigns together through programmatic. So we're still nascent there as India as a market but we would want to move into that direction. But one thing that we can do is rather than looking at TV and mobile as different platforms in silos, it will be very necessary to understand that we need to look at it more from a business objective sense rather than going to a platform. So we need to look at the funnel where we need to say we've got an objective for awareness or consideration and according to that, we need to overlay our platform or platforms so that we can achieve our business results. So if, and for example, you get that query a lot in digital, just because you have data, you get exploited a lot there. But vis-a-vis TV, you don't get data and still the requirement suffices. It's very important to look at each platform at the business objective level. So for example, if you're planning an awareness campaign on both TV and digital, it's very important to look at the awareness brand metrics only and rather than looking at converging which a mobile video or notity could provide. So it's very important to look at each platform and each campaign towards the business objective. So if you're going for an awareness campaign, look at your reach metrics, look at your brand metrics, look at your BLSS. If you're going for a consultation, you should have your KPIs set, your expectations set behind each platform and then look at the results. Otherwise, you'll just keep hopping around objectives which won't make sense. Okay. Thanks for that. I actually just want to understand one thing. If we look at each platform, and this is a challenge that we face, right? And as you rightly pointed out, I mean the measurability of digital is sometimes what actually restricts the usage of digital because people always want results, right? But for example, on TV, there are certain parameters that have been said. I mean, you say that if you don't do 150, 120 GRPs per week, don't activate a TV plan and so on and so forth. On digital, Google and Facebook have been trying for the log this time to say that you need to do, I don't know, 50% reach at an average frequency of five a month to be this one. But nothing's really, I mean, while there is an attempt, is it possible to really compare the two mediums? I mean, that's my question. If you look at each medium in silos, while it's good to have different parameters, comparing the two mediums, what would the right parameter be? I'm assuming it probably be reach, right? But how do you scale one medium over another and how do you take calls if you do not operate them together? So it's important to look at the advantages of each medium. So if the expectation is to go to a wider audience where you can carpet bomb a lot of people for a lot of great impact, you could look at a TV. But let's say if you want certain micro cohorts, you would want to target with personalized communication to move towards more of a digital format. Or you would want to target only a set of consumers that are from let's say an H&I group or from a certain section. You'll have to look at the platform as per the business objective that you have. So you'll have to look at the strengths of each platform and create an amalgamation when it comes to planning. That makes sense. Thank you so much. And Siddharth, considering you are doing the cross-screen planning, which are the categories that have really picked up cross-screen planning? I mean Google obviously has been trying to create its own reach planner between TV and video data. Every agency has its own cross-screen planning tool. BARC has been trying to do this for the longest time with ACUM. So which are the industries that are catching up here? So actually all the industries, it can be tech, it can be FMCG, it can be consumer durables, it can be even BFSI as well. And basically the innovation which you brought in here and this is something where it's about data. So basically the richer data you have for the market, what you would want to do is you would want to basically understand the consumer profiles first. Who are the different cohorts which you have? So that's what we do. We create a very deep profile of the consumers for a particular brand and they can be online signals, offline signals. And also we have the signals for their media behavior, online behavior as well as offline TV watching behavior as well. So kind of connect the consumer profile with their media behavior as well and then kind of create the planning structure where you are saying that these are your most important consumers and if you are looking at doing an online video campaign for example, in a single panel you want to do OTTs, YouTube, connected TV and possibly digital lot of home as well, then the planning will tell us that these are the right OTTs for you. If it is IPL time it doesn't mean that everyone is watching only IPL. So who is your particular consumer and where are they in the OTTs and which are the right channels on YouTube also and what are the locations for digital lot of home where these consumers are present. And that's how then you plan it so that your first step when you start the campaign itself is very well informed. And then once you start the campaign then obviously as you get more data you can refine it further. But the planning process becomes very important and that's where then you are able to bring in a lot of inefficiencies to be eliminated even before you start the campaign. Perfect. Thanks. And a lot of, and I'm assuming and you can correct me if I'm wrong, a lot of what you're doing between cross grid planning is on the back of probabilistic data, right? No, so it's, you know, a lot bases the device ID data which we have, because as Kirti Manu also talking about that 80% of the ad delivery or the consumption of internet is on mobile in India, right? And also what device ID helps us with is the location data as well because you carry the device with you all the time and that's why the device is intelligent to tell about your location as well. And then of course it is all non-personally identifiable information, but then with the screen, mobile screen which you are, you know, spending the most time with and also with the location data as a combination that creates that synergy which I was talking about as an example between online video and digital auto form. And then of course now depending on the platform, depending on the DSP, you can also have the synergy between connected TV online video and digital auto form as well. Thanks, thanks so much. So speaking of data and non-personally identifiable data, Ajay, what sort of role does data play for time? I mean you mentioned initially in short that you lose data, you will go and so on and so forth. So I really want to understand what sort of, let's dig a little deeper into this, understand what role data is playing and what role do you see DMPs and CDPs playing in this journey? Right. So in my view, I think data is, I would say in our digital marketing strategy, data would be the most important piece of all the various digital marketing activities which we plan. Like for example, first party data which is actually a kind of gold mine for the marketeers to use it in a way to really, really flourish. I mean, not only flourish, but also to understand your consumers and plan strategies trends and all. Like Siddharth also mentioned in a post cookie era where this data would not be freely available. The cost of digital marketing, cost of acquisition will go up and marketeers who would have this first party data will have the benefit. So from time experspective, we know that consumers who buy watches generally try to do a repeat purchase on certain occasions, be it wedding or be it birthdays or other festivals. So I mean, we like to retain our customers and make sure that not only they but their family members also stick to the brand and we use that data in a way that we are able to create that personalized experience for them and stay connected with our consumers. So I would say, all in all, data is absolutely critical. I think mobile phone is one device. I think it's the device where the first time product discovery happens. Consumers searching for the product or maybe experiencing your products be it through apps or app downloads for smart watches. I think mobile phone is the first way of connecting with the brand and product discovery and all. So using mobile phone as a medium, creative-wise and all, even the brief with the creative agency starts with the mobile first approach. So on and all, data is absolutely important to create that kind of experience and to leverage from that data. Especially in today's time where digital marketing is absolutely critical. So I would say data for us is absolutely important. Perfect. So Prajlata, we've spoken a lot about data. You also mentioned initially that you leverage influencers in the tech space. I mean, I know there's a lot of attempt to get data about influencers, which market are they from, what are they interested in and so on and so forth. But we also know that there are so many influencers who are fashion influencers today, tech influencers tomorrow and something else the day after. And they're also probably promoting a Samsung today, they're probably promoting an Apple tomorrow and so on and so forth. So how exactly do you actually create a data-led strategy when there is very little data available? I'm especially talking about influencer marketing actually. Very correctly put actually, Kausal. It's not as clear-cut in the influencer space because it's still evolving. And in the tech space, influencer marketing like key influencers can really make or break a product in a certain sense because top influencers and it makes sense. Smartphones, tablets, laptops are highly considered purchases and top influencers would experience the product, use it, test it and then give a verdict. And they have massive following base and based on their verdict, their followers would sort of have a certain affinity towards the product or not. So some of the things that you talked about, right? It doesn't make sense. So it's very important when you're adopting influencer marketing strategy, it's very important to consider the influencers that you're onboarding. Do they, for a particular campaign, do their audience space resonate with what you're trying to sell? It doesn't make sense to ask a fashion blogger to promote a gaming laptop, for example, obviously. And there are a few other such checks that you should do. For example, how often does an influencer produce content? So there are a few qualitative and quantitative checks that you must do to ensure that your influencer marketing program actually works. So how often does he publish content? How often does it do his followers engage with his content? How often does the influencer interact with the content? These are some basic qualitative checks. There are of course the standard quantitative numbers that you would check, you know, that what is his total subscriber base? Where is he most active? When he does a branded content, what is the typical engagement you get? All of those. But yeah, I think broadly it's about making sure that you sort of, you analyze the audience space and choose the right influencers for the right programs. That's very important in the influencer space. And as it evolves, I think we'll have better metrics in place to track efficacy. Thank you so much. Just before wrapping, just one last question. So, Juhi, with all the data that's there for us, how do you put it together and make sense of the data? We have about, we're actually short on time. So if we can just get a little bit here. So I think it's a very relevant question. And one quote, which I keep hearing is that data, data everywhere, not a drop to think. But most of the organizations are actually struggling with the same thing because gone are those days when Tom was an indicator that your marketing has delivered effectively. And especially when you look at digital space. So at Mariko, we have developed a custom framework which we call digital quotient where we look at 90 plus matrix and we attach a weightage to the matrix which are most highly correlated with business. And then we look at about 130 plus brands where in 20 are Mariko brands, etc. And we do with some product. So you get an index score out of it with the weightage as well as the performance of each of the brand. Looking at this whole framework, then each of the brand knows that how good or how bad am I, and at each of the matrix, how should I improve. So I think that's the way we have done it at strategic level and of course that there are weekly, monthly, daily dashboards available to track these matrix. So I would say digital quotient has really helped us to focus. Thank you. Thank you so much. Before we sign off, a quick show of hands. I have two questions with all that are this one about data privacy. How many of us here hands on our heart? Don't mind sharing the data with the world so that we can get personalized communication. Quick show of hands. Okay, fantastic. So that's two. And secondly, how many of us and there is a saying, right? If you torture data hard enough, it will tell you what you want to hear. So do you really trust the data that you get today or do you? How many really trust the data that we're getting today? Fantastic. Thank you so much. And just one word from each of you. What do you think is a trend that will come up in the future for mobile marketing? One future trend, just one word. Juhi. I think owning your own data is the most important and data is the oil. So I think that's the oil. Perfect. Kintima. Yeah, dude. Like he said, owning data and then having a platform that can tell you how to leverage that data in the right way that you can target the right consumer is extremely effective. So platform. Perfect. Thank you. Ajay. Yeah, I think it's related to first party data, right? Mobile, you know. First party. Yeah, yeah. A lot of material data and consumers are, you know, kind of, you can basically target without infringing on the privacy in the right way. Perfect. So first party data. Ajay, one word. Right, I think content creativity and the experience using technology will be absolutely interesting to watch out for. And I expect that, you know, technology will play a very crucial role enhancing customer experience through creative content. I think video and images are there, but still I think there are a lot of scope. Yeah. So future is great. Perfect. Taking a little bit from Ajay, like as there's proliferation of more mobile first formats, vertically oriented videos, stories, et cetera, figuring out the right metrics to measure impact as you run campaigns on the newer formats. Perfect. Thank you. Thank you so much. We are out of time. We know fantastic. Thank you. Thank you. Thank you, everyone. Thank you so much. Thank you. Thanks, everyone.


Friends are like accessories. Subtle side pieces that should never overpower you, and always be complimentary. And if picked out right, the more shiny the accessory, the more it will magnify your allure. So when I heard it was Sai's first day at Central High, I knew I needed to captivate the new sensation that had everyone abuzz. Welcome to Narcissus Perspective. Before we begin, please like and subscribe if you haven't already. You always want to help someone first. That way, they're indebted to you. There's no better pull than someone who can't walk away because they feel like they owe you. So if it's Sai's first day at Central High, a newcomer on my turf, you bet I'm pulling out all the stops. And ensuring I'm the first to show them a helping hand. Sai quickly accepts my help and compliments and impairs as themselves by letting their insecurities slip. I would never tell Sai this to their face, but never let your insecurities show. It only makes you an easier target.  To gauge their loyalty, a timely trial is essential, assessing their commitment for the long haul. This procedure, naturally following the assurance that they're your friend soulmate, entails strategically testing. For me, it entailed coaxing Sai to my Starbucks workplace, crafting an illusion of isolation while covertly showcasing my influence over the new arrival on the block. This orchestration allowed me to nonchalantly dismiss the visit, signaling that I'm too good to be bothered by the new kid everyone is talking about. Most importantly, the new kid is talking about me. Unquestionably, your friend's role is to stand in your shadow, creating a spotlight upon your brilliance. Without exception, they must refrain from raising doubts about your capabilities, challenging your authority or casting a shadow on your reputation. That's precisely why Sai's audacity to question my proficiency in orchestrating the English presentation didn't sit well. Preparation? Superfluous. It's not the actions you take, but the actions that people think you take that matter. Accountability is worthless. Public opinion propels one forward on the path of success. Here's the thing. You must do whatever is necessary to maintain your status. And most friendships have an expiration date. Once your friend is no longer complimentary to you, it's time to move on. Friends are assets for elevating status, not cradles for complacency. The moment influence slips, so should they. Besides, an eager lineup of prospects is always ready, waiting to be seen with you. And there you have it, a glimpse into the mind of a narcissist. While dismissing these thoughts and behaviors as villainous may be tempting, they offer a window into the complexities of human behavior. Understanding the nuances of narcissism reminds us that beneath the veneer of confidence often lies traumatic childhoods, vulnerabilities, and insecurities that drive such actions. But just because you empathize with someone doesn't mean you give them a free pass to harm you or others. Narcissistic personality disorder is a real disorder that requires professional help for those who live with it and those who are impacted by their abusive behaviors. Did you find this video helpful? Let us know in the comments. And make sure to check out The Time I Found Out My Friend Was a Narcissist, Episode 1, if you missed the first part. Thanks for being here, and we'll see you again real soon.  Get your very own sigh. The lovable plushie is here to brighten your days. It embodies the spirit of Psych2Go, and it serves as a reminder to prioritize your mental well-being. Its green leaf symbolizes growth, renewal, and the importance of self-care, whether it's for yourself or as a thoughtful gift for a loved one. Sigh is ready to be your smugly friend through all of life's ups and downs. Buy your sigh plushie today. Link is listed in the description box.


Hello. I am the storyteller. And today we will talk about Barcelona. The Barry Goddick is the center of the old city of Barcelona. Many of the buildings date from medieval times, some from as far back as the Roman settlement of Barcelona. Catalan modernista architecture developed between 1885 and 1950 and left an important legacy in Barcelona. Several of these buildings are world heritage sites. Especially remarkable is the work of architect Antoni Godi, which can be seen throughout the city. His best known work is the immense but still unfinished church of the Sagrada Familia, which has been under construction since 1882 and is still financed by private donations. As of 2015, completion is planned for 2026. Barcelona was also home to Mies van der Roos Barcelona pavilion. Designed in 1929 for the international exposition for Germany, it was an iconic building that came to symbolize modern architecture as the embodiment of van der Roos aphorisms less is more in God, is in the details. The Barcelona pavilion was intended as a temporary structure and was torn down in 1930 less than a year after it was constructed. A modern recreation by Spanish architects now stands in Barcelona, however, constructed in 1986. Barcelona won the 1999 Reba Royal Gold Medal for its architecture, the first time that the winner has been a city rather than an individual architect. Barcelona is the home of many points of interest-declared world heritage sites by UNESCO. Minor Basilica of Sagrada Familia, the symbol of Barcelona. Palau de la Musica Catalana and Hospital de Sant Pau, designed by Ues de Menetja Montaner, included in the UNESCO Heritage List in 1997. Works by Antoni Godi, including Park Güell, Palau Güell, Casamila, Casavy Sands, Sagrada Familia, Casabatio, Krypton Church of Colonia Güell. The first three works were inscribed as a World Heritage Site in 1984. The other four were added as extensions to the site in 2005. The Cathedral of the Holy Cross in St. Olalia Gothic Basilica of Santa Maria del Mar Gothic Basilica of Santa Maria del Pai Romanesque Church of Sant Pau del Camp Palau Real Major, Medieval Residence of the Sovereign Counts of Barcelona, later Kings of Ergon the Royal Shipyard Monastery of Pedrobs the Columbus Monument the Arc de Triumph, a triumphal arch built for entrance to 1888 Barcelona Universal Exposition. Expeitory Church of the Sacred Heart of Jesus on the Summit of Tibidabo. Barcelona has a great number of museums, which cover different areas and eras. The National Museum of Art of Catalonia possesses a well-known collection of Romanesque art, while the Barcelona Museum of Contemporary Art focuses on post-1945 Catalan and Spanish art. The Fundatiu Joan Miro, Picasso Museum, and Fundatiu and Tony Topias hold important collections of these world-renowned artists, as well as the Confamous Museum, focused on post-1960 Catalan art owned by Fundatiu Vila Casas. Several museums cover the fields of history and archaeology like the Barcelona City History Museum, the Museum of the History of Catalonia, the Archaeology Museum of Catalonia, the Barcelona Maritime Museum, the Music Museum of Barcelona and the privately owned Egyptian Museum. The Erotic Museum of Barcelona is among the most peculiar ones, while Cosmo Caixa is a science museum that received the European Museum of the Year award in 2006. The Museum of Natural Sciences of Barcelona was founded in 1882 under the name of Museo Martorell de Arqueologia why ciencia is not a Rales. In 2011 the Museum of Natural Sciences ended up with a merge of five institutions, the Museum of Natural Sciences of Barcelona, the Martorell Museum, the Laboratory de Natura, at the Castle of the Three Dragons, the Historical Botanical Garden of Barcelona, founded 1930, and the Botanical Garden of Barcelona, founded 1999. Those two gardens are a part of the Botanical Institute of Barcelona too. The FC Barcelona Museum has been the most visited museum in the city of Barcelona, with 1,506,022 visitors in 2013. Barcelona contains 60 municipal parks, 12 of which are historic, 5 of which are thematic, 45 of which are urban, and 6 of which are forest. They range from vest pocket parks to large recreation areas. The urban parks alone cover 10% of the city. The total park surface grows about 10 hectares per year, with a proportion of 18.1 square meters of park area per inhabitant. Of Barcelona's parks, Montrehuic is the largest, with 203 hectares located on the mountain of the same name. It is followed by Park de los Utadella, 31 hectares or 76.6 acres including the Zoo 19 Ha or 47.0 acres designed by Antoni Gothi, 17.2 hectares or 42.5 acres also 17.2 hectares or 42.5 acres 13. 3 hectares or 32.9 acres, inaugurated in 200,213.2 hectares or 32.6 acres Boff 11.9 hectares or 29.4 acres 9. 10 hectares or 22.5 acres 2 Ha or 4.9 acres 2.8 miles 3,610th ranging from 400 to 640 meters were opened as a result of the city restructuring to host the 1992 Summer Olympics, when a great number of industrial buildings were demolished. At present, the beach sand is artificially replenished given that storms regularly remove large quantities of material. The 2004 Universal Forum of Cultures left the city a large concrete bathing zone on the eastmost part of the city's coastline. Most recently, Lynn is the first beach to allow dogs access during summer season.


Our passage this morning is John chapter 5. We're looking at verses 31 through 47 And the title of the message this morning is believe the son believe the son And this is part 2 as we've been working through these verses from verse 31 to 47 Looking at the fourfold witness of Christ looking at the witness of Christ and again in John's gospel as we get into our Text we come once again to this recurring theme of witness in John's gospel Jesus Christ here in John chapter 5 is bearing witness of himself. He bears witness of himself John the Baptist has borne witness to the Lord Jesus Christ Jesus says I have a greater witness the works that I do bear witness of me So his works bear witness to Jesus and today we're going to see more witnesses to Christ in this glorious passage John the evangelist as we walk through this is lining up witnesses And he's going to line up more witnesses throughout the gospel as we work throughout the entire gospel of John Remember he writes again so that we may believe that he is the Christ the son of God and that believing We might have a life in his name. So as he presents that purpose for writing He's going to develop that and present witnesses to us from the words of God The Holy Spirit working through him to present to us witnesses to Christ that we might believe if you're here today And you've never believed in the son of God You've never turned from your sin to put your faith in him. There are tremendous Evidences given Unquestionable evidences undeniable evidence given for why you should believe and in believing have a life in the Lord Jesus Christ no reason why anyone should die and spend any eternity in hell. There's no reason for it There is tremendous evidence if we'll simply open our hearts and minds to what the Lord has to say in his word and cry out to God to give us understanding here Jesus says in verse 34 that he says these things with the gracious purpose with the compassionate purpose, right of Evangelism of saving sinners. He says he says these things that you may be saved that salvation We know comes by grace through Faith grace through faith through a saving Belief in the son of God often you see belief and faith synonymous in scripture They mean the same thing, but what does it mean to believe in the son? What kind of response is expected from us with respect to these tremendous Evidences that the Lord is presenting here of himself. Do you believe in the son? Do you believe in the Lord Jesus Christ? Ephesians chapter 2 verses 8 and 9 says for by grace you have been saved Through faith through a saving belief in him and it says that is not of yourselves It is the gift of God not of works less anyone should boast and presenting all these witnesses in John chapter 5 Jesus Christ the Lord is after a specific response After a specific response that response is saving faith in him saving belief in the Lord No other response will do you think you'll make it to heaven on your own works? No other response is acceptable. Do you think that you'll make it because God is forgiving? That's what he does No other response is acceptable You think that you're gonna make it by performing religious rituals going to church, you know going through the motions No other response is acceptable, but saving faith in Christ No counterfeit will suffice The only acceptable response is saving faith belief in the son now many many many people today Say they believe it's easy to say that they believe Yeah, I remember one person saying thinking of Romans chapter 10 if you confess the Lord Jesus You know say with your mouth that you believe in the Lord Jesus Christ You'll be saved and he said I could teach my parent to say that my parent is gonna go to heaven Because my parent can say I believe in Christ Is that the response? Is that all there is to it? Is that what believe is in scripture? Just being able to say parent the words? No other counterfeit. No other response will do. It's acceptable Saving faith in Christ. It's the only response that the Lord is after according to a Gallup poll 78% of Americans say they're Christians 78% of those that live in our country say they believe in the Lord Jesus Christ say that they're Christians Within that group of those that say they believe in the son You have a whole bunch of CEOs, right? That's not of companies.  They continue to live in their sin You have a ton of people out of those 78% of people in our country who say they're Christians You have a bunch of LDVL's Live into Vita Loka, right?  Is that how it works? They believe many of these in the same way that demons believe and they live like the devil and you think about it a demon Has more evidence for his belief than you and I do they've seen the Lord They've seen the miracles they can attest that all of this is true And yet James says you believe there is one God you do well even the demons believe and tremble Do you have the belief or the faith of a demon? What does it mean based on the evidence that the Lord provides? What does it mean to believe the son? I witnessed a young man at the campus this last week Who said he believed I was talking to him. He said he believed he believed the Bible He believed there were no errors in the Bible believed the word of God believed wholeheartedly believed God believed heaven Believed the miracles of Christ believed Christ. He said I believe in the son I believe in Jesus Christ and yet when we were talking the thing that hung him up that he could not come to grips with that He could not believe Was that Jesus Christ God in the flesh perfect life would die for sinners? That's fundamental to the Christian faith if you don't believe that Then you are rejecting the perfect person and work of the Lord Jesus Christ And if you reject the son you reject the father who sent him It's impossible to be saved if we reject the son if you'd reject the person and work of the son two guys you think about that say I Want to join the military? I believe in the cause of our military So I want to join the military two guys say it they're both planned to go into the military One of them you talked to him you ask him why why do you want to go into the military? What's the purpose of you making that kind of a commitment and he says I want to travel the world. I want to travel the world I want to see Glamorous and picturesque ports of call all my friends are going in so I want to go in with them, right? I just think it sounds exciting like to be on a boat So I want to go and I want to travel the world and I want to get to hold a gun really excited about that Just sounds cool. You besides you get that really cool uniform I just I think it's cool to every morning wake up and have shiny shoes where a uniform You get to sing those songs like anchors away, and I mean it's just gonna be a party like all the time They're going into the military Recruiter says now wait a minute son Understand here what you're signing up for what are you signing up for? This guy just says I don't care. Just sign me up right sign me up So he goes off and he joins the military. He goes to boot camp. He's like wait a minute What time do I have to get up? Yeah, I thought it was we do more before 10 a.m. The most people do all day I don't know up at 6 o'clock in the morning. Yeah, how far do I have to run? What do I have to clean? What's a latrine? I've never heard of that before, right? And then he goes, you know, he's not gonna obey any orders He just lazes around the barracks right waiting on the ship to set sail and then he goes to his first picturesque Glamorous location. It's a desert in the Middle East What in the world is this is not what I signed up for right besides that in the back of his shiny new uniform He's got his gun. He's boot print on the rear seat of his pants because he won't follow orders won't do what he's supposed to Is that guy is that is his heart in it? There's something going a guy believes in a different way believes in the cause of our military in a totally different way He comes to grips really quickly with what's expected of him though when the bullets start flying When the bullets start flying and he has to start following orders. He has to do what he's told He comes to grips heart may not be in it because he had other expectations But he grits it out and does what he's supposed to says he believes in the cause of our military Then you have the second guy the second guy says you know what I believe in the cause of our military I want to join the military He loves his country vows to protect her against all enemies foreign and domestic Because he believes in the cause because he believes in the military because he loves our country He's willing to grid it out in the dirt and the sand not 115 degree temperatures willing to go out when the bullets are flying willing to obey orders You know willing to do what the gun he says because he knows it's for his good and for his safety For the good of the military for the good of our cause willing to fight in fact he signed up knowing it could cost him his life because he believes in a way that the first guy didn't believe do you see Just a difference in a mindset difference in the heart set right difference between the two forms of belief here That's a lame analogy. You can't carry it too far, but you get the picture There's a difference in the way that they view the cause a difference in the way they view their commitment a difference in what their expectation is But we have a greater retirement program than the military does amen amen and I'm not having to love That gunny and serve him with all my heart soul and strength. I get to love the Lord Jesus Christ who died for me amen far better cause to believe in But you get the idea. What does it mean to believe in the Sun now? Many of us grew up in easy. Belief ism Many come out of that whether you're Lutheran Baptist Methodist charismatic Pentecostal, whatever Most of that Catholicism. It's all one form or fashion or another of easy. Belief ism seems like nowadays Easy believe ism is another word for a theological term called antinomianism made up of two Greek words anti which means against or instead of or no and Namas meaning law so it's instead of the law or against the law Antinomians anti anti-nomos namas meaning lawlessness Now many of you like me who grew up in that movement. We said that we believed We testified with our lips that we believe in the Lord Jesus Christ and yet we were easy Believers or antinomians meaning that we lived lawlessly of those 78% of the Gallup poll that said they're Americans are said that they believed in Christ that they were Christians a vast majority of those today that claim to be Christians are Antinomians they are lawless they profess Christ with their mouths, but their hearts are far from him They profess Christ with their testimony and yet their lives look like the devil They don't live for him. Is that belief in the Sun? No, if you say That you believe in Christ and yet you live lawlessly you can't be saved You're not saved. It's antinomians. It was lawlessness Many will say to me in that day Lord, Lord, I believe Lord Lord, I believe but under that kind of belief He's going to respond to us as Lord says in Matthew 7 depart for me. I never knew you you who practice Lawlessness you live in a lawless way It's a rejection of that kind of belief the Lord rejects that kind of belief the only kind of belief that is appropriate to the evidence that we find here in John chapter 5 and think about it for a moment The only response that is appropriate to the evidence that the Lord is giving us of himself in John chapter 5 is The entirety of your life the entirety of your commitment It is turning from sin which offends God and turning by complete faith Commitment trust in the Lord Jesus Christ that bears evidence in fruit in service to him in obedience to his commands It's a belief that radically change changes your life. It's a belief that consumes Who you are for the Lord?  That's the response of Saving faith to Christ and who he is here's the Lord Jesus Christ. He's walking through Jerusalem the Judean country sign Samaria Galilee and he is presenting evidence that he is God in the flesh that he is God Incarnate that he is equal with the father united with the father that he is eternal as the father is eternal that he has life in himself Self-existent as the father Jesus Christ is God your creator and my creator and he is walking through the wilderness the the Hebrew countryside so to speak and he's giving evidence of that fact the only response That is adequate or acceptable being that Jesus Christ the Lord is God is our creation God in the flesh is one of total belief total commitment encompassing all that you are it's the only Appropriate response to that fact. Amen He's presenting evidence of this very thing. We've already seen examples Of people believing in the Sun. Haven't we as we walked through the Gospel of John We saw Matthew, you know Matthew leaves his tax table Stands up at the very call of Christ for sakes all and follows him whole wholeheartedly from that day forward Heart soul mind and strength. What does Peter do? Peter leaves behind his fishing the day that he's called he for sakes all and follows Christ heart soul mind and strength You know, some people might think and often often often churches teach That you can become a Christian and at some point in the future you'll begin following Listen, that is an unbiblical theology that will lull you into a sense of peace with God all the way to hell The fruit that you believe in the Lord the fruit that you believe in Christ is that you live like it That you bear fruit of that faith Already we see many examples of those here who say they believe and yet don't believe remember those in Jerusalem at Passover Week in John chapter 2 they said they believed Because the miracles that they saw but they never got out of the barracks, right? They weren't gonna put on the uniform They were gonna take bullets. They never followed What are the Pharisees doing here? They're the enemy. They're firing bullets at the Lord Jesus Christ They would say that they believe in the God of the Bible They would say that they believe in the Messiah, but they're rejecting God's promised Messiah right here in this account And the greatest purpose imaginable is given for this evidence here The Lord presents evidence in John chapter 5 and the greatest purpose Imaginable is given for that. It's so that you may know Christ that you may be saved Jesus says in verse 34 I say these things that you may be saved you might have a life in his name every one of these in John chapter 5 that he's speaking to you here the Jewish opposition are Wicked rebels against him and they are wicked rebels against him here Jesus Christ is giving this evidence and all the while they are seeking plotting to kill him Rebelling against him. They've already made up their minds. This testimony is garbage and we're not gonna accept it They've rejected him in every way possible that you can reject him to the point that in the near future It's going to lead to his crucifixion. It's gonna lead to the death of Jesus Christ on the cross and yet here He graciously condescends to make his case Despite the hard-heartedness of man Despite the total depravity of man. He continues to give evidence and continues to make his case Despite the utter rebellion of man despite those that bear his name that call themselves Christians and yet speak his word like a curse word despite those that call themselves Christians and Waste their weekends getting drunk Waste their weakings taking someone home with them right fornicators adulterers liars These are the people that the Lord Jesus Christ is Condescending to present evidence to so that they might be saved enemies of his by their wicked works And yet the Lord Jesus Christ and grace and in mercy continues to pour on the evidence So the obvious question is will you believe him? Will you believe the Sun? This is great grace great mercy great compassion If you do if you're gonna believe the Sun, it's gonna radically change your life And wouldn't you want your life changed aren't you sick and tired of living under the weight of that sin?  What will you do with the evidence? In verse 31 as we studied last week The Lord says if I bear witness of myself my witness isn't true to you basically he says Jesus is not saying that his own witness is unreliable. It is Completely sufficiently reliable, but his opponents have already rejected that witness. They've called him a liar And so then verse 32 he appeals to the father's witness of him He says there's another who bears witness of me And I know that the witness which he witnesses of me is true Now that witness the witness of the father Unquestionably conclusive for the Lord Jesus Christ, but he knows it's not going to be for his opponents His opponents have already rejected that witness if they reject the witness of the son They reject the witness of the father. They reject the father out of hand So in spite of that rejection that he's faced already in spite of the opposition in spite of their Hostility in spite of the plot to kill him He again just sets up a line of witnesses a line of witnesses so that Hard-hearted rebels like you and I can be saved. We saw the witness of John last week verses 33 through 35 We looked at the works of Christ in verse 36 today beginning point three on your notes We'll look at the words of the father in verses 37 and 38 and then finally the writings of the scriptures in verses 39 to 47 All of that witness all of that evidence how hard-hearted The have to be to just reject out of hand all this evidence You know think about it for a moment Romans chapter 1 Romans chapter 1 says to us that creation is enough That if all that we had Was creation to testify to God to testify of Jesus Christ That's enough and that because of creation. We are without excuse The evidence of creation is enough and yet the Lord Jesus Christ again comes with mounting evidence for who he is If you think about a trial courtroom a court case Oftentimes it's the weight of the evidence that determines guilt or innocence, right? You may not come in there with a videotape of the crime showing the accused doing it You may not come in there with a smoking gun so to speak with the prints all over the gun You may not come in there with this silver bullet evidence But it's gonna be the weight of the evidence that determines innocent or guilt and as you examine that for the jury What do we ask for as a? Standard so to speak for that we ask for Beyond a reasonable doubt right evidence beyond a reasonable doubt We have Mounting evidence if you look at it the same way it's by the weight of the evidence all Considered together that turn determines innocent or guilt in a courtroom here We have evidence upon evidence upon evidence upon evidence of the truthfulness of the claims of Christ that if any reasonable person any Reasonable person would upon the weight of the evidence have to respond with belief There have been many who have looked at the scripture that way and have come to that conclusion There's just so much evidence evidence upon evidence miracles upon miracles just proof from the word of God and in any given courtroom the weight of the evidence is abundantly over abundantly sufficient to take the claims of Christ is true We saw the witness of John beginning in verse 33 where the Bible says you've sent to John He's born witness of the truth yet. I do not receive testimony for man, but I say these things that you may be saved He was the burning and shining lamp and you were willing for a time to rejoice in his light So here comes John the Baptist as we talked about according to Matthew 11 the greatest man born among women first prophet of God in 400 years the forerunner sent by God to bear witness to the light and For a time the Bible says they were willing to rejoice in his light He was the burning and shining lamp just as a lamp lights the path For people John lit a path to Christ and they rejected that testimony So then he goes on to his second witness Jesus brings in an even greater witness the witness of his works verse 36 says But I have a greater witness than John's for the works Which the father has given me to finish the very works that I do bear witness of me that the father has sent me So it's profound as significant as and as believable as John's witness was Jesus brings in a greater witness and he's referring to his works the miracles. He says the very works that I do bear witness of me They dismissed the the testimony of the prophet They then Dismiss the miracles upon miracles upon miracles attesting to the veracity of the Lord Jesus Christ claims Miracles attested to in fact even by his enemies. They believe them to be true and this was done To point to the unquestionable truth that Jesus Christ is the promised Messiah those miracles designed to point to the truth of his claims miracles Attesting to the truth of his words Attesting to his authority attesting to his work as a Messiah now someone might say thinking about those miracles as evidence What about miracles today? What about the miracles that we see done today interesting how Satan takes Evidence like this something that is good Something that is profitable something that the Lord does for our good and Satan corrupts it and counterfeits the truth The miracles that Jesus did the miracles that we see in the Bible were intended to point to Christ Point people to Christ as the Son of God someone sent from God with a power and authority to perform miracles Miracles were meant to attest to the truth of God's word spoken by his messengers his servants meant to attest to the authority of Apostolic preaching and teaching apostolic writing miracles had the purpose Before we have the completed prophetic word made more sure as Peter calls it Pointing to the truth of God's word the truth of who Christ said that he was Who do the miracles today that we see often point to Yeah, themselves the fanatic doing the miracle right often points to themselves They point people to Christ They point people to the truth of God's word to solid sound doctrine from the scriptures They point people to holy living No, they often point to themselves They point people to crazy false religion marked by unholy living and false doctrine The miracles performed by Jesus were for the purpose of bearing witness to him Jesus says here the very works that I do bear witness of me listen to Acts chapter 2 verse 22 Men of Israel this is Peter's sermon at Pentecost men of Israel hear these words Jesus of Nazareth a man Attested by God to you by miracles wonders and signs Which God did through him in your midst as you yourselves also know Talking to a crowd you know it you've seen the miracles God attests to the Lord Jesus Christ by doing miracles wonders and signs Before we had the Bible before we had this prophetic word as Peter says made more sure We had the word Confirmed in the mouths of his messengers in Mark chapter 16 verse 20 listen to this the disciples They went out and preached everywhere the Lord working with them Confirming the word through the accompanying signs. That's God going with the messengers of God Attesting to the truth and veracity of scripture that was being spoken with the accompanying signs the miracles that were done Paul and Barnabas in Acts chapter 14 Stay in Iconium It says they're speaking boldly in the Lord who was bearing witness again all this right with a purpose of bearing witness with a purpose of giving us evidence It's not simply The miracle in and of itself to its own end the miracle has a purpose and its purpose is to bear Witness to Christ bear witness to his words So here speaking boldly in the Lord the Lord was bearing witness to the word of his grace Granting that signs and wonders to be done by their hands see the purpose of the miracle miracles were an attestation of apostolic authority Apostolic teaching until we had the prophetic word made more sure listen to 2nd Corinthians chapter 12 verse 12 Says truly the signs Those are miracles works the signs of an apostle were accomplished among you with all perseverance in signs and wonders and mighty deeds miracles you see today Often point to the person who is garnering a following to themselves often point to the hysteria that follows this Sensationalistic kind of experience miracles you see today are nothing like the miracles that we see in the Bible right Lord Jesus Christ healing a man lame on his mat for 38 years He says to rise and walk take take up his mat and the man rises immediately Today you go to a healing rally and it's healing Aunt Edna's gout You know Claiming to you know healing uncle Ted's earache or backache or whatever ache He's not restoring with her hand. He's not giving a blind man his sight and it doesn't happen immediately most of the time And then they blame it on the person's faith Oftentimes as we saw in John 5 there's no expectation of faith before the healing takes place Miracles we see today are nothing like we see Performed in the Bible the only thing being attested to is crazy theology really bad theology One scandal after another one fallen teacher after another one guy extorting Fornicating whatever time and time and time again in fact the Bible warns us Against believing the charismatic fake miracles that happen today says in Matthew chapter 24 verse 24 for false Christ and false prophets will rise and show great signs and wonders to Deceive they're done to deceive says there if possible even the elect It's very interesting To consider the charismatic movement today and think about it for just a moment the miracles that we see The miracles in the Bible were used again by God to attest to Christ in his word and yet today The so-called miracles that we see all the time the so-called miracles flourish in a charismatic movement that has very little regard for Christ in his word often marked by Terrible theology terrible Christology Charismatic movement is right for this area because it's marked in large part by an abandonment of the word of God not a sticking closely to it Abandoning sound doctrine from the scriptures charismatic movement today saturated right by what's in it for me? It's the whole basis the foundation for the health wealth and prosperity Gospel but if I believe in Christ if I follow Christ that I can be rich I'm not gonna be sick or I can overcome diseases. I'm gonna be wealthy. I'm gonna be good. I'm gonna my life's gonna be good I'm gonna live my best life now right word of faith teaching word of faith nonsense and all along These guys these false teachers just garner a following to themselves They seek to do miracles or seek to deceive with wonders and signs in the same exact way That Simon Magus sought to do it in Acts chapter 8 It's the same thing give me this power that I can deceive the people's also Reflects a complete ignorance of the truths of the Bible and the Bible the Bible says God says right that you'll know them by their Fruit what kind of fruit do you see out of that movement? If you neglect God's word If you neglect sound doctrine, that's what you should expect You should expect that movement to produce those kinds of things But if you neglect God's word and you neglect sound doctrine You should expect that you could fall into that kind of heresy that kind of deceit also If you went home today, right?   Bugs the flies all kinds of vermin, right? It's gonna attract false teacher. I mean rats It's gonna attract all kinds of people Who are vermin who don't care a thing about what they're eating, right?  That's what you should expect That's why we've got to stick carefully closely meticulously faithfully to the pure milk of the word, right? That we may grow there by Not grow by garbage Alright with all that now we come to the next witness the next witness point three on your notes is are the words of the father the witness of the father The father himself Jesus says in verse 37 who sent me has testified of me You've neither heard his voice at any time nor seen his form But you do not have his word abiding in you because whom he sent him you do not believe That begins with the fact that God the father has testified of the Lord Jesus Christ this is After his baptism in the River Jordan where you heard God's audible voice This is my son in whom I'm well pleased this is before the Mount of Transfiguration which they wouldn't have heard but this is pointing to because he uses a reference to his word in verse 38 And then again his word also in verse 39 What's most likely meant here by God's testimony is God's word they had in the Old Testament So he's talking about his testimony of Christ from the Old Testament scriptures the Old Testament scriptures and all that is there Point to the Lord Jesus Christ they give evidence bear evidence of the Lord Jesus Christ In fact in verse and Deuteronomy chapter 18. There's a prophetic statement about the Lord Jesus Christ coming We see the proto Evangelion in Genesis chapter 3. There's testimony there of Christ now to this Because they have disregarded this this testimony He adds to this statement three scathing rebukes right three scathing rebukes all three Consequences of their hard-hearted unbelief the first one that he says is that you've neither heard his voice at any time This is a rebuke of the Pharisees who thought themselves to be Obsessively religious and yet in the Old Testament Abraham heard the voice of God Noah heard the voice of God Moses heard the voice of God Samuel heard the voice of God Elijah heard the voice of God and yet these have not heard the voice of God in any time It's been barred that testimony that evidence has been barred from them because of their hard-hearted unbelief Here the Lord Jesus Christ is standing before them They reject the voice of God in Jesus Christ Him whom he sent it says in verse 38 him. You don't believe second rebuke Jesus says Nor have seen his form. You've never seen his form before and you think about it in the Old Testament Jacob saw a form of God Joshua saw a form of God Moses saw a form of God Isaiah saw a form of God and that that evidence that testimony has been barred from them because of their hard-hearted unbelief Here Jesus Christ is standing before him and they do not see God in the Lord Jesus Christ Because whom he sent him they have not believed The third rebuke that he adds here Verse 38 says their but in your new King James that word is a Greek word Kai better translated and It's just the third of the three rebukes and you do not have his word abiding in you It's a rebuke a consequence Because why do you not have God's word abiding you because whom he sent him you do not believe? Jesus is the very word of God. We saw that in John chapter 1 verse 1, right?  It's done them. Absolutely. No good. No good because it hasn't remained in them That's a warning for you and I right it's a warning that if you believe the word of God That word should abide in you should remain in you. It's like the Lord said to Joshua This word of the Lord should not depart from your mouth means it's already in there and it should not depart But you should meditate it meditate on it day and night Observing to do all according to what is written in it got to obey it got to observe it got to meditate on it Word of the Lord should abide in you The evidence of the reality of these three rebukes is that they don't believe They don't believe and that gives evidence to the three rebukes that Lord has already leveled against them Otherwise if they had believed God's testimony, they would have not have would have acknowledged Christ for who he is They would have seen him as the Messiah But because they do not honor the son they do not honor the father who sent him think about it this way Brilliant doctor right brilliant doctor wise doctor known all over the world for his expertise comes in and he Diagnoses you with a terrible disease. You're diagnosed with a terminal deadly terrible disease But he lays out a treatment plan for you a treatment plan that is gonna work It's been attested to that it works. It's gonna work as long as you do it And so the doctor then sends his son to you see the analogy, right? The doctor sends his son to you and goes in with a treatment plan So the son walks in the room with a treatment plan He's about to start treatment for you this treatment. It's gonna work if you'll take it and you say who are you? Where's the doctor get the doctor in here? I want to talk to the doctor the son says no the doctor has sent me I've got the treatment plan. Look here. I've got your chart the doctor filled out Look you can look at the bottom that screely handwriting that no one can read. You know, that's the doctor's handwriting So take the treatment plan. Let's start it right now. Let's get you cured But you won't do it because you don't trust in The doctor's son The patient has had ample evidence, right? You've got the chart. You've got the son of the doctor You got the treatment plan. You've meticulously and faithfully scoured over that treatment plan It's been attested that the treatment plan works see it working all over the world people getting cured from that terrible disease called sin Got ample evidence. You've seen the chart filled out by the doctor. You've read the treatment plan What's the problem here? What's the problem is the problem the evidence is? The problem the testimony of the doctor the testimony of the son. No, the problem is the patient The problem is the wicked terminally ill heart of the patient who rejects the doctor and rejects the doctor's son Is it that the treatment plan is somehow not compelling enough? No, it's the it's the greatest story ever told It's the most compelling story imaginable is it lacking sufficient testimony No, we see the testimony of God's people the testimony of his word The problem is is the patient despite all evidence to the contrary the patient simply won't believe Will not submit himself to the doctor will not submit himself to the treatment plan I don't want to listen. I play golf on Wednesdays. I can't come for treatment on Wednesday. Sorry You know, I've got this or that thing to do besides, you know If I have to do this treatment plan, I gotta cut all those things.  They don't believe What other conclusion can you possibly come to then simply that they don't believe? They just don't believe you have a terrible you have a terrible disease called sin a Terminal disease called sin the treatment plan has been laid out the doctor in grace and compassion has taken the time to Condescend and treat you Willing to treat you. He's not willing that you should die not willing that any one of you should perish Takes no pleasure in the death of the wicked desires that you you you are saved Once people to be saved sent Christ in the world for the purpose of saving sinners to seeking to save that which is lost Take your medicine Take your medicine Aren't you sick and tired of living under the weight of that disease?  The Lord will take all that weight completely off your shoulders remember the book pilgrims progress You see the image of Christian Walking around with a great backpack, you know the great pack on his back and all that representing his sin This is a great pack. It's interesting that there Christians the only one with one No one else realizes their sin, but Christian realizes his sin Realize the condition that he's in realizes the freedom that he is missing he's got that great weight of sin on his back and Bearing the burden of it. Now some of you here today You're not burdened by your sin.    You're just looking for the next spiritual high The next emotional Sensational experience and somehow you think that that makes you right with God Maybe your God is the God of antinomianism Or you think somehow that you can just live the way that you want to live and things are just gonna work out at the end They don't work out in the end if God's word is God's word then it is true Completely through and through we can take it to the bank and God's word says it's not how it works Truth doesn't come from within you You don't have a corner on truth. It doesn't matter what you believe who made you the arbiter of truth How do you think your belief?  It's gonna get you nowhere, but hell you're not the source of truth You're not the center of the universe and So stop believing the lie was I believe this and I believe that it doesn't matter what you believe If God's word is a source of truth and believe that because it is true Fourthly and quickly we see the writings of the scripture the writings of the scriptures to test to who Jesus Christ is verse 39 says You search the scriptures for in them. You think you have eternal life and these are they which testify of me But he says verse 40 you're not willing to come to me that you may have life Verse 39 implies great diligence the rabbis the scribes the Pharisees Scoured over the scriptures they scoured over them. However that study that's scouring that intense diligence Didn't provoke them to worship didn't provoke their affections for the Lord Jesus Christ passion for the Lord. They're lost Searching and not finding seeing and yet not perceiving and many scholars many liberals Many people study the Bible just the same way.  Maybe he's in Austria, right? He's looking out at the mountains It's just glorious mountain range snow capped peaks, you know Beautiful just snow covered tree covered mountains look down in the valley below There's this beautiful river that that winds through the valley little town You know nestled up against the river with you know these tile roofs and the smoke coming out of the chimneys You know kids playing over here. You got people skiing over here, you know breaking legs and you got Just beautiful picture as seen you know the Sun just dipping below the edge of the mountains when sort of daylight turns The dusk beautiful picture as seen another guy walks up stands next to him and he's like wow Wow, look at that window That's that's got to be the best window. I've ever seen look at how clear it is There's not a single smudge on it. What are they? They must have polished that this morning, you know I really like to know what the chemical composition of that window is look how clear how they get it that clear That really is pretty astounding Look at the frame.  You know who did those really really nice You see the the difference Window God's word God's word is a window to his revelation the type and text which is all very important in God's word reveals something and it's the revelation That has the Christian enamored has the Christian with great affection in their heart for Christ It's the it's the the revelation that is the thing that is pure converting the soul Does that all mean that we shouldn't examine all the details and be concerned about the details? No Now we should scour we even more should scour over the scriptures the way a legalistic Pharisee did But separating ourselves from the manner in which they did it we should scour the scriptures because the scriptures reveal Christ reveal God It's a glorious picture That man just sees but he doesn't see he doesn't get it The Christian loves the word of God loves the word of God because of what it reveals and what it does Listen to a believer's testimony of the abiding word of God Psalm chapter 1 verse 2 says but his delight is in the law of the Lord and in his law he meditates Day and night Psalm 119 verse 97. Oh how I love your law and if you love it He says it is your meditation all the day Psalm 119 103 how sweet are your words to my taste They're words of salvation right words of glory words of the Lord Jesus Christ They are sweeter than honey to my mouth Psalm 119 verse 167 my soul keeps your testimonies. I love them exceedingly Job 23 12 I have treasured the words of his mouth more than my necessary food those aren't just platitudes That's a Christians love for the word of God word of God if you feel that way about the word of God the word of God will abide in you to what degree do you not feel that way about the word of God or to what degree do you see Evidence that the word of God is not abiding in you need to cultivate in your heart a love for the word Of God this way in addition to you cultivating a love for the word of God in this way cry out to God to give it to you Reveal himself to you on the pages of scripture. It is living inactive. He'll do it But you got to cultivate a love for the word of God You know despite all of these witnesses the word of God John's witness the witness of the Lord's works the witness of the father Despite these witnesses verse 40 hands down the verdict, but you are not willing to come to me that you may have life They weren't willing Verse 44 gives the motive. They want the praise of men more than the praise of God But it's also that this wasn't the evidence they were looking for the Pharisees at this point were looking for The Messiah to ride in on a stallion Kill off all the Roman opposition and set up his throne and make Pharisees the rulers. That's what they were expecting They were expecting a conquering king. They weren't expecting or weren't looking for a suffering servant There's a reason that he had to suffer and that's so that you and I could be saved So that he could pay the penalty for sin that you and I rightly deserve to pay And he would take that upon himself on the cross The third reason that they weren't willing is because they were trying to establish their own righteousness They weren't willing to say that what they were was abysmally wicked They weren't willing to confess and acknowledge their condition that they were enemies of God because of their wicked works They rebelled against them. They just didn't see themselves as that bad and God's not that mad And Romans 10 3 says for being ignorant of God's righteousness Seeking to establish their own righteousness. They've not submitted to the righteousness of God All the presentation of the evidence here that Lord gives us in John chapter 5 ends in this warning You're not willing to come to me that you may have life So self-righteous right so stubborn so ignorant What is your reason that you won't come to him and have life? What's your reason? Verse 41 Jesus says I don't receive honor from men. They were acting in their own self-interest, but not Jesus 42 Jesus says as a result of all this rejection. I know you you don't have a love of God in you Verse 43 I've come in my father's name, and you don't receive me.  He's so nice You know he held my hand one time when I was sick such a nice guy Yeah, that's that false teacher doesn't the Bible say that Satan's demons often masquerade themselves as angels of light of course. They're nice Verse 44 how can you believe you who receive honor from one another do not seek the honor that comes from the only God back at that time? they Would teach and write and in teaching and writing would garner followers to themselves They would seek get followers to themselves another guy would teach and write would get followers to himself and those two camps Would argue to try to get more followers to themselves. They were interested in the honor. They could get from the people Praise of men, but they weren't interested in the honor that comes from the only God and Lastly another rebuke Verse 46 if you believed Moses you would believe me for he wrote about me But if you do not believe his writings, how will you believe my words Jesus says don't think that I accuse you Moses the one in whom you trust he is the one who accuses you they had all their trust in Moses all their trust in the law Believing that if they meticulously kept the law they'd be saved the law doesn't save the law Condemns the very thing that they trusted in the very thing that in which they had all their hope is the very thing Ironically that condemns them the only hope that you have is Jesus Christ the law was given to point us to Christ You can't clean up your act. You can't be a good person and think you're gonna get into heaven Your goodness is as a filthy rag to God. That's what says in Isaiah 64 The law here if it doesn't point you to Christ it will condemn you to hell Unbelief can never be justified by a lack of evidence We have a tremendous amount of evidence to believe amen for the Christian this evidence should Steal you in your commitment of the Lord be steadfast be immovable always abounding in the work of the Lord because you know on the testimony of who Jesus Christ is That our work and Lord is not in vain. Amen. Let's pray father in heaven. Thank you for this time Thank you for your word Lord help us to live in light of this truth for your glory in Jesus name