OTAN, Outreach and Technical Assistance Network. Hello, everyone. My name is Marjorie Olavides. I am a project specialist for the Outreach and Technical Assistance Network, OTAN, and I'd like to welcome you all for joining us today for this month's OTAN Tech Talk. Our guest speaker is Debbie Jensen from Baldwin Park Adult and Community Education. She is also an OTAN subject matter expert. Her topic today is 21 Things for Students. All right, let's get started. Take it away, Debbie. All right. Welcome, I'm glad you're here. My name is Debbie Jensen. I teach basic skills to adult students in Southern California, and I work for OTAN. Today, I want to share with you 21 Things for Students. Repeatedly, we have been told we need to help our students with three important 21st century skills, how to create, how to collaborate, and how to communicate. 21 Things for Students was designed for just that. Here, your students will learn how to create their own digital portfolios, collaborate with each other, and communicate online, sharing what they've learned. And with each step, they are taught the digital skills needed to complete each task. According to the site itself, 21 Things for Students is an online resource to help students improve their technology proficiency as they prepare for success in the real world. You will love this resource, not only for your students and your class, but also for yourself. This website has everything you want or need to teach your students about digital literacy and citizenship. It is an online resource for all. It is free, and it is standards aligned. There are no logins or passwords necessary. It not only teaches students, but it also has a section dedicated to teachers who may feel they lack some of the skills themselves. More on that later. On the screen, you see their awesome index, where you can find what you want to teach by quest name, app, or program you want to learn, thing, vocabulary, or standards of different types. Here are the 21 areas of study they include. See if these are skills you are trying to teach your students. Basics, visual learning, cloud initiation, collaboration, digital footprint, cyber safety, be legal and fair, troubleshooting, search strategies, digital images, powerful presentations, interactives, dig the data, social networking, design thinking, career prep, creative communications, digital storytelling, buyer beware, mobile computing, and coding and game design. I know there's something there for you and your students. Each area is broken into quests, which are project-based activities using free internet resources throughout. Remember, a quest is a project-based project. Breaking a quest down further, each quest includes videos, learning objectives, step-by-step instructions, ICANN statements, key vocabulary, quizzes, and more. To get started, on the first page, select Begin Here. There's an orientation video. Then they challenge students to write their thoughts about digital citizenship, answering questions, taking surveys, or joining in discussions in class or with a partner. In this section, students learn how to use the program and how to navigate the site. They're given instructions for using Quizlet, which is used throughout the course in learning quizzes. Having been an online student, I know frustration can be very real. In 21 Things for Students, students are given many aids to help in the online experience. Some include roadmaps, checklists, feedback and surveys that help students move through the course successfully. 21 Things for Students starts with seven goals. They truly are the goals of every teacher. As I go through them, see how many you want to teach your students. Goal one, we want our students to become empowered learners by improving technology skills. Here you see the quests for basics, which include eight quests, navigation, image capture, shortcuts, web browser safety online, email, and even correct etiquette. We'll look at this one later. Goal two, students will learn to be safe and smart online and knowledgeable digital citizens. Students are taught about bullying, scams, passwords, cyber safety, and digital footprint, including this log of daily digital media use. The log helps students recognize the digital activities that take up their time, whether it's phone use, gaming, surfing, homework, TV, or listening to music. Goal three, students need to think critically about online resources and to know how to use them effectively to create and construct artifacts. They will learn how to select media, evaluate a website, and consider, is it fake news? They'll learn how to cite sources, avoiding plagiarism. Goal five, students need to discover and use tools and strategies for collecting and analyzing data. These are free programs available on the internet, but with 21 Things, it goes beyond just the tools and helps our students explore and analyze the data. Goal six, students will learn to express themselves creatively by using a variety of media tools that are appropriate to specific tasks. For example, learning about digital storytelling, digital portraits, and presentations. And finally, goal seven, students will learn to make positive contributions as collaborators in local and global communities. They'll practice expanding their digital footprint, collaborating outside the classroom, and using social networking. If all that wasn't amazing, 21 Things for Students also includes badging and certificates ready-made to help you celebrate student success. To get a feel for the site, let's look at the first thing called basics. As with all the presentations, it begins with a video introduction, learning objectives, links to the quests, and teacher's guides and quizlet quiz. Erowing in on the quests for basics, they include navigation tips, how to do a screenshot, shot, smart shortcuts, web browser tips, tech gymnastics, safe and secure, email, and email etiquette. I wanted to know more about the tech gymnastics, and it includes links to typing tutors and how to create an e-portfolio. There are more quests here for those who want to learn about files and domains and techie equipment. Each thing includes the teacher guide, which is extensive and covers each quest individually. A learning objective slide, if you want to project it in front of the class as you get the quest started, and the quizlet quiz on the topic. Many of you are familiar with Quizlet. Each quest uses Quizlet to have students practice targeted vocabulary, but you can also use it for students to take the quiz. Each quiz can be printed to use for the final assessment in the class or have students take it online for formative assessment along the way. Students can check their answers to see what they might still need to study. Here's a picture of part of the teacher guide for thing one basics. They walk you through decisions before you start the quest, explaining how to use each section, what to anticipate during the quest, and much more. Navigation is simple and has more than one way to get around. Here you see simply selecting the link connection to the next quest. Let's begin the quest. Entertaining videos throughout the quest keep the students interested. After the video and introduction, there are ICANN statements and key vocabulary. Next you have the steps. These vary from quest to quest, but here are some of my favorites. I love the short technology skills survey, PLGs, student checklists, and roadmap. Here is a question I always have. How do you know what your students know already about technology? Here are four surveys broken up into age appropriate skill levels. Both myself and my students were sad when we couldn't do some of the beginning skills. But with this program, you can add the phrase, I can't do it. I can't do it yet. All right, so, but I wanted to emphasize that, that with this program, you can always add the phrase, when we say, I can't do it. You can say, I can't do it yet. For example, here's a portion of the grade six to eight skill list. The statements include, I can correctly use every key on the keyboard when needed. I can format a document, and they tell you what that means. Set margins, set font size and type, set spacing and set alignment. I can copy and paste content, such as text, images, formatting. I can type three pages in one sitting, and the student responses include, yes, I can, and not yet, I need to learn. No matter what you are teaching your students, they need to begin by setting goals. And so this section teaches them how to set PLGs, personal learning goals, and how to make their goals smart. Students are taught the elements of smart, specific, measurable, achievable, realistic and relevant, and timely. And then they practice creating a smart tech goal. Each quest includes a personal checklist, allowing the student to check off each task, including their personal learning goal and reflections when the quest is complete. Before we leave the things, let me share one more favorite. It is in thing nine, search strategies. This is especially timely, as we teach our adult students how to evaluate the news they read online or hear each day. In quest three, website evaluation, students learn what to look for when evaluating a website through videos, doing a search, and using the cards method. They need to evaluate accurately, and learn to evaluate content, authority or credibility, bias, or purpose of the author, and usability and design. In quest five, they take what they have learned and move on to discuss and understand bias. They read through the infographic once more reviewing what they need to look for. Then students look up articles and go through the steps to examine the articles and finally discuss their findings. Was it fake news or fact? After practicing, they apply their skills to everyday news stories. To do this as a class, first go to factcheck.org and explore the site together. Then students go to a news site and pick a story. CNN, ABE, ABC, sorry, Huffington, Fox, it doesn't matter. The more examples, the better. Now they check out the story using factcheck.  Students are empowered to find out for themselves if the news they hear is based on fact or fiction. We have it been exploring the student side. Now let's look at the site for teachers. 21thingsforteachers.net is a free resource for teachers to connect best teaching practices with technology. We can learn the basics and beyond. They do an annual review keeping things up to date and they include 21 things as well as additional resources and prepared PD modules. Here is a suggestion for how to begin. Under tech readiness, they suggest you document your progress as you move through the basics. They even provide the document. Listen to what they say. Let's begin by finding out what you know about technology. Digital learning and an online assessment raise the bar for technology skill readiness.  Do you know what skills students will need? 21thingsforteachers wants to help. Their goal is to provide a single site of free resources and tutorials which meet the international educational technology standards and offer any time training to be used for professional development. Its resources are designed to serve a variety of models for PD. Here you can find help in facing your class in the digital age, flipping your classroom and learning how to use the tools before presenting them to the student. You'll learn how to differentiate instruction and include universal design in your lessons and how to improve evaluation and assessment in your classroom. The site is designed to update information so you can keep up on emerging technology. Here are the 21 things for teachers. As you look over the list, you'll see some that are repeats of the 21 things for students. But now they're teaching and preparing you the teacher before you present to the students. There are also unique things such as face of your classroom, content area, professional learning networks and what you need to know about blended or flipped classrooms. Here's an example of one section under using technology to enhance assessment, engage learners and inform instruction. They help you find technology to increase student perception through polls and surveys, monitor student progress through interactive and formative tools, assess student achievement goals using project-based learning and summative tools and explore ways to house and use data. Wow, best practices and technology all in one place. If we drill down into the section on progress monitoring, we see lists of apps with links, classroom application suggestions and a learn how section with videos and teacher guides. Here is one of the videos to teach you how to use the application, quizalize. Here is an example of a professional development module, Google apps, extensions and add-ons. Many of us are getting Chromebooks for our sites and this module discusses how to implement them in the classroom successfully. They look at Google apps such as Nearpod, Socrative, Discovery, Education and Lego Education as just a few. What is the difference between an app and extension or an add-on? Here you get your answers and also learn how to use them. Each section has step-by-step instructions with diagrams and videos. Here you see the Google Drive add-ons for Google Docs and Google Sheets. They give you a brief overview of what each does. There are even assignments for you to try it out for yourself. Evaluate and then summarize on the table what you learned about Google apps, extensions and add-ons. 21 things for students and teachers. Help you the teacher and your students become technology using future-focused 21st century learners and teachers. One more thing I almost forgot. You can choose your language with the button at the bottom. Here the screen is in Africans. For our adults being able to read the material in their own language is wonderful. The site is large and comprehensive. It will make a difference in your classroom for you and your students as you use technology and teach technology in our digital age. Try it. Back to you Marjorie. Thank you Debbie for that great information. OTAN would also like to thank all of you for coming to this Tech Talk. If you have a tool or some tips that you use in an adult education program and that you'd like to share with the adult education field, submit your idea at bit.ly forward slash OTT signup. The OTT is all caps. We also encourage you to subscribe to the OTAN YouTube channel where you can view archive tech talks as well as view other OTAN videos. OTAN is a leadership project for adult education in California. And if you are at a well-funded site you can contact OTAN for additional services including professional development at your site. Visit the OTAN site at www.otan.us or contact us by phone or email. We hope to see you all at a future OTAN Tech Talk.


So, a lot of this work is about establishing discipline, removing bad habits, developing good habits, self-control, self-management. But an important part of this self-management is to know when to take a break. People that train themselves with discipline, well, they typically know this too well. We take too many breaks, we're too ready to take a break. We've really been trained to the idea that, you know, what you feel like doing, you should do, and if you feel like a break, then it's time for a break. So we're typically overtrained in the idea of being ready to take a break at any time. So when we start to develop discipline, good habits, work on self-development, it's quite normal to really avoid that, because in those early steps of self-development, early steps when we're just starting to rein in our habits, develop self-control, we get that feeling all the time, hey, I want to break now, I want to break now, stop, stop, stop, take a break now, and we have to train ourselves to ignore that signal and say, you know, I know that I want to take a break now, but I'm not finished yet, so I am not going to take a break until I finish my good action, finish my workout, finish my chore, finish my work. So we train ourselves to be able to resist and delay that call to take a break. But sometimes, I mean, there are times when we really do need a break, where it's not about something that, oh, we can just, you know, mindset our way through it and, you know, just decide that we're going to keep going and will our way through. We really do need a rest. If we don't, if we still don't take a break then, then we are in danger of cracking, burning out, wearing ourselves down to the point where maybe we get sick, maybe we give up. So it's a balance, as so many things are, it's a tricky balance between how much am I going to push myself and how much am I going to let myself rest and recover. If we go too far in the pushing, we do damage to ourselves, we could lead to burning out and breaking our program, giving up entirely, going back into bad habits. And if we don't push ourselves enough, then we will not achieve what we can and we'll sort of be the sort of stuck in a place where we could be developing ourselves beyond. So there's, of course, no answer, no automatic answer to this. It is a balance. I find that when I'm first developing a good habit, I'm first starting to do something that I have resistance to, that I feel like stopping, but I make myself do anyway, and I'm first starting, then I have to push through that feeling of wanting to stop, no matter what. And barring something like a serious injury or emergency that would prevent a habit, I will commit to doing it. And then once it's sort of, once I feel that, that habit has caught on some way, have been locked into some degree, then I am able to let myself sometimes not do it, although even saying that, you know, that's of course a very slippery slope to say, oh, this habit is all baked in now. So I don't have to do it and it'll be fine. Easy for that to slide downwards and eventually losing the habit. But once it becomes sort of caught on as something normal that I do now, then it becomes, I have the option of if I need that break, I can take the break. So this is what I did with exercising. When I first started exercising again, a few years ago, I would exercise every day. I had no matter what made it every day. I tried doing it every other day, but I had a hard time.  I was still kind of into it. But the day after the rest day, when it was time to get back into it, I felt a great resistance to really just not wanting to put myself through that. But doing it every day for several months just made it kind of bacon to to what I consider to be normal, the point where I wasn't comfortable, just not exercising anymore. So then I was able to moderate things down to having rest days again. I really consider there to be two good reasons to break or to take a break in a habit. And the one is to rest when we simply need time to recover. And we just have to let ourselves have rest. And the other is when some kind of unexpected activity presents itself that really we consider to be genuine living, to be true living and experience. That is worth seizing and therefore might have to miss the routine. So for example, if I have a programmed exercise on a certain day, but I get a chance to go on some kind of a trip, some kind of an adventure that takes up the whole day and maybe I won't have a time to do the workout. Although it really has to be full day to not have any chance to do a workout because you can always you can always squeeze it in early or late. But if it really is taking the full day, then, you know, are you going to stay home from that great adventure because you don't want to miss your workout now? And it's even more clear as an example with if we have the habit of setting our bedtimes and waking times, if we have a bedtime habit, but there is a valuable event that is happening in the evening that we feel would add to our lives, then let's break it, break that bedtime and have the experience. Because these habits are here to serve us. We're not there to serve them. They are here to be our standard operating procedures. In order to build the best lives we can. But when unexpected things happen, either good things like experiences offering themselves could be emergencies we have to attend to or simply the cry of fatigue and the need for rest coming from ourselves, from our bodies, from our minds, from our hearts, then we can be flexible. We can break the discipline knowing that we will go back to it. And that's the real challenge. That's the time when we get the challenge is that day back when you've had a lapse in the habit and you're going back to it on the next day. It just has that extra inertia, that extra feeling of sluggishness of I don't want to do this. And if you can get yourself back into that routine after the break, then you know that you are really building it in strongly into your life. So this is the balance of strictness and flexibility that is a dynamic forever.


Hello, this is David Diga Hernandez and you're watching Spirit Church here on the Encounter TV Network. I want to talk to you about the power of communion. First, Stephen Mock is here with me. He's going to lead you in some very anointed worship. And then, we're getting right into this message. Let's worship now. Luke chapter 22 verses 19 and 20 say this. He took some bread and gave thanks to God for it. Then he broke it in pieces and gave it to the disciples saying, This is my body, which is given for you. Do this in remembrance of me. After supper, he took another cup of wine and said, This cup is the new covenant between God and his people. An agreement confirmed with my blood, which is poured out as a sacrifice for you. And again, that's Luke chapter 22 verses 19 and 20. Communion is a simple act with profound implications. Though it might just seem like a ritual, it is actually a very spiritual act that you take by faith. Communion means to commune or fellowship or spend time with the Lord. The bread used during communion represents the body of the Lord, which was broken for you and I. First Peter chapter 2 verse 24 says, He personally carried our sins and his body on the cross so that we can be dead to sin and live for what is right. By his wounds, you are healed. The wine represents the blood, which was shed for our sins.  Now, the timing of the Last Supper, which is where this narrative in Luke takes place, runs parallel to the timing of the Passover. And this is a powerful parallel from which we can glean many truths. You see, the Passover was a very miraculous occurrence. The children of Israel were enslaved to the nation of Egypt. And God rescued the Israelites in part by sending plagues on that nation. One of the plagues that was sent was an angel of death who killed all of the first born of those who were Egyptians. Now, the children of Israel were given clear instructions on how to be spared from the angel of death that brought such calamity. This is found in Exodus chapter 12 verses 12 and 13. On that night I will pass to the land of Egypt and strike down every first born son and first born male animal in the land of Egypt. I will execute judgment against all the gods of Egypt for I am the Lord. But the blood on your doorposts will serve as a sign marking the houses where you are staying. When I see the blood, I will pass over you. This plague of death will not touch you when I strike the land of Egypt. So the events surrounding the crucifixion of Jesus coincided with the events of Passover because Passover became a tradition, something that the Israelites were to celebrate from generation to generation. But this is more than a parallel of timelines. This is a parallel of spiritual realities.  Consider the unleavened bread. Exodus chapter 12 verses 14 and 15 say, This is a day to remember each year from generation to generation. You must celebrate it as a special festival to the Lord. This is a law for all time. For seven days the bread you eat must be made without yeast. On the first day of the festival, remove every trace of yeast from your homes. Anyone who eats bread made with yeast during the seven days of the festival will be cut off from the community of Israel. Again, that's Exodus chapter 12 verses 14 and 15. The unleavened bread was symbolic for the undefiled Christ. John chapter 6 verse 35 says, Jesus replied, I am the bread of life. Whoever comes to me will never be hungry again. Whoever believes in me will never be thirsty. Consider the spotless lamb used for the sacrifice. Exodus chapter 12 verses 5 and 6 say, Your lamb shall be without blemish, a male of the first year. Ye shall take it out from the sheep or from the goats. And ye shall keep it up until the fourteenth day of the same month. And the whole assembly of the congregation of Israel shall kill it in the evening. It's Exodus chapter 12 verses 5 and 6. John chapter 1 verse 29 says, The next day John seeeth Jesus coming unto him and sayeth, Behold the Lamb of God, which taketh away the sin of the world, just as the blood of the Lamb caused the angel of death to pass over the homes of the Israelites. So the blood of the Lamb, the blood of Jesus, causes death which comes through sin to pass over you and I. We are spared because of the blood of the Lamb. The Lamb's bones were to be left unbroken. Exodus chapter 12 verse 46 says, Each Passover lamb must be eaten in one house. Do not carry any of its meat outside and do not break any of its bones. John chapter 19 verses 33 through 34 gives us the prophetic fulfillment of that Old Testament shadow. But when they came to Jesus, they saw that he was already dead. So they didn't break his legs. One of the soldiers, however, pierced his side with the spear and immediately blood and water flowed out. So the events of the crucifixion overlap with the events of the Passover. Now that would be a whole different lesson to go over all of the points where we see the parallels. But for just this point, I'm bringing this to your attention. You see, Jesus introduced the New Testament idea of the Last Supper or Communion in this narrative that we read in Luke. However, this is not a new concept for if you study all the Old Testament, you will find many examples where this meal or this covenant meal was participated in by various parties activating certain covenants and treaties. This meal was why Jesus carried out the actions that we see in Luke. This meal, this covenant meal, was what was being acted out when Jesus said, this is my body, this is my blood. It is the covenant meal. Now it's that sacrifice that Jesus made on the cross that we commemorate when we take Holy Communion. Yes, we're remembering what he did. Yes, we're remembering his sacrifice. Yes, we're honoring that sacrifice, but it's so much more. It is, in fact, a meal with God during which we acknowledge what he's done for us and during which we have the faith to believe for the promises to be fulfilled based on the covenant that he has made with us through Christ. So Passover was commemorated with a meal. The Last Supper was commemorated with a meal. And so this meal that we see throughout the Old Testament, I'm going to show you that in a moment, this meal that we see throughout the Old Testament and reflected here in this New Testament revealing, we shall say, which we found in Luke chapter 22, this meal is powerful. This meal activates. This meal reconciles. This is the covenant meal with God. In ancient Middle Eastern culture, a meal was sometimes a means by which a covenant was finalized and sometimes a means by which reconciliation was marked. The covenant meal was used to seal the covenant and bring reconciliation. The covenant meal actuates the covenant like a signature. Abraham shared a meal with God, so God makes a promise to Abraham in Genesis chapter 12. Check this out, Genesis 12, 1 through 3. The Lord said to Abram, leave your native country, your relatives, and your father's family and go to the land that I will show you. I will make you into a great nation. I will bless you and make you famous and you will be a blessing to others.  All the families on earth will be blessed through you. What a promise and a very famous portion of Scripture. But it wasn't until 14 years later that that promise that God made to Abram was fulfilled and it was 14 years later after Abram shared a covenant meal with God and we see this in Genesis chapter 18, verses 1 through 8. The Lord appeared to Abraham near the oak grove belonging to Mamre. One day, Abraham was sitting at the entrance to his tent during the hottest part of the day. He looked up and noticed three men standing nearby. When he saw them, he ran to meet them and welcome them, bowing low to the ground. My Lord, he said, if it pleases you, stop here for a while. Rest in the shade of this tree while water is brought to wash your feet.  All right, they said, do as you have said. So Abraham ran back to the tent and said to Sarah, hurry, get three large measures of your best flower kneaded into dough and bake some bread. Then Abraham ran out to the herd and chose a tender calf and gave it to his servant who quickly prepared it. When the food was ready, Abraham took some yogurt and milk and the roasted meat and he served it to the men as they ate Abraham waited on them in the shade of the trees. Jacob prepared a meal for his father Isaac in order to activate the birthright blessing. Genesis 27-25 says, then Isaac said, now my son, bring me the wild game.  So Jacob took the food to his father and Isaac ate it. He also drank the wine that Jacob served him. Jacob made a treaty with Laban by means of the covenant meal. Genesis 31-43-45 says, then Laban replied to Jacob, these women are my daughters, these children are my grandchildren, and these flocks are my flocks. In fact, everything you see is mine. What can I do now about my daughters and their children? So come let's make a covenant you and I and it will be a witness to our commitment. So Jacob took a stone and set it up as a monument. Then he told his family members, gather some stones so they gathered stones and piled them in a heap. Then Jacob and Laban sat down beside the pile of stones to eat a covenant meal. Moses and the elders of Israel shared a meal with God to activate a covenant. As they formed this covenant, they came into fellowship. Exodus 24-13, this is a powerful portion of Scripture. Then he took the book of the covenant and read it aloud to the people. Again, they all responded, we will do everything the Lord has commanded. We will obey. So they are initiating a covenant. They are agreeing to their part of the covenant. Verse 8, then Moses took the blood from the basins and splattered it over the people, declaring, look, this blood confirms the covenant the Lord has made with you in giving you these instructions. Then Moses, Aaron, Nadab, Abihu and the 70 elders of Israel climbed up the mountain. There they saw the God of Israel. I'm going to read that again because that's powerful. There they saw the God of Israel. Under his feet there seemed to be a surface of brilliant blue lapis lazuli, as clear as the sky itself. And though these nobles of Israel gazed upon God, he did not destroy them. In fact, they ate a covenant meal eating and drinking in his presence. Then the Lord said, the Moses come up to me on the mountain. Stay there and I will give you the tablets of stone on which I have inscribed the instructions and commands so you can teach the people. So Moses and his assistant Joshua set out and Moses climbed up the mountain of God. This is powerful. Moses, the people of Israel making covenant with God and signing that covenant, so to speak, by sharing in the covenant meal. When you share a meal, a cup and bread with someone in this manner, you are making a covenant, a solemn binding. Communion is the acknowledgement of the new covenant. It's a solemn, deliberate, reverent, deeply spiritual act. It's not just a ritual. It's not just something that we practice. This is a spiritual dynamic in our lives that allows us to enter into depths of the spirit that we would not otherwise be able to fully appreciate. We know that the covenant was confirmed by the blood of Jesus. So why then do we need communion? Well, the communion in the way that Jesus implemented it and then later Paul, there are really three reasons for acting this out. That is to remember, to reverence and to reconcile. I like to use alliteration to tie the points together to help you remember. So there you go. To remember, to reverence, to reconcile, to remember. Luke chapter 22, verses 19 through 20, we read this at the beginning of the lesson. I want to read it again. He took some bread and gave thanks to God for it. Then he broke it in pieces and gave it to the disciples, saying, this is my body, which is given for you. Do this in remembrance of me. After supper, he took another cup of wine and said, this cup is the new covenant between God and His people, an agreement confirmed with my blood, which is poured out as a sacrifice for you. Jesus says very clearly, to do this in remembrance of Him. When we take communion, we're remembering what Jesus accomplished on the cross. We're remembering how He sacrificed Himself, His body and His blood, that we might be forgiven and freed from sin. We remember how He suffered. We remember how He died. We remember how He loved us enough to sacrifice His life. Number two, another reason we take communion is for reverence, 1 Corinthians chapter 11, verses 23 through 26 say this, for I pass on to you what I receive from the Lord Himself. On the night when He was betrayed, the Lord Jesus took some bread and gave thanks to God for it. Then he broke it in pieces and said, this is my body, which is given for you. Do this in remembrance of me. In the same way, he took the cup of wine after supper saying, this cup is the new covenant between God and His people. An agreement confirmed with my blood. Do this in remembrance of me as often as you drink it. For every time you eat this bread and drink this cup, you are announcing the Lord's death until He comes again. It's not just to remember, it's to announce and in announcing His death, in announcing what He did, we are reverencing what He did. We are honoring what He did. On an aside note here, notice that Paul the Apostle writes, for every time you eat this bread and drink this cup, which means there is no stipulation on how little you should be doing this. In other words, you can do this as often as you would like, but when you do, make sure you remember to reverence the Lord during this very sacred act. Next we see it's to reconcile. I gave several examples, Old Testament examples of people taking the covenant meal. And for example, as with Jacob and Laban, there was reconciliation that took place when they shared a meal. There was another reconciliation that took place during a covenant meal and it's found in John chapter 21. This is verses 3 through 17. This is an amazing text here. Verse 3, Simon Peter said, I'm going fishing. We'll come to, they all said. So they went out in the boat, but they caught nothing all night. Now just for a second, I want to point out here that Simon, after he betrayed the Lord, went back to what he had known before Jesus had called him. And again, he finds himself in a situation where he goes out fishing all night and catches nothing. Just like the time when Jesus called him. Just like that moment when Jesus first showed him that miracle by telling him to cast his net again. He obeyed, and of course we know the rest, the miracle was performed. But here, Peter goes back to that place. He goes back to what he had known. And again, he finds himself in a situation where he catches nothing all night. Verse 4, at dawn, Jesus was standing on the beach, but the disciples couldn't see who he was. He called out, fellows, have you caught any fish? No, they replied.  So they did, and they couldn't haul in the net because there were so many fish in it. Then the disciple, Jesus' love, said to Peter, it's the Lord. When Simon Peter heard that it was the Lord, he put on his tunic for he had stripped for work, jumped into the water and headed to shore. The others stayed with the boat and pulled the loaded net to the shore, for they were only about a hundred yards from shore. Now remember, this is after Peter had denied Jesus. He went back to what he was doing. Verse 9, when they got there, they found breakfast waiting for them, fish cooking over a charcoal fire and some bread. Bring some of the fish you've just caught, Jesus said. So Simon Peter went aboard and dragged the net to the shore. There were 153 large fish, and yet the net hadn't torn. Now come and have some breakfast, Jesus said. None of the disciples dared to ask him, who are you? They knew it was the Lord. Now verse 13 says, then Jesus served them the bread and the fish. This was the third time Jesus had appeared to his disciples since he had been raised from the dead. Now, here Jesus is sharing in a covenant meal with Peter. He's restoring him. He's bringing reconciliation after Peter had denied him. Verse 15, after breakfast, Jesus asked Simon Peter, Simon, son of John, do you love me more than these? Yes, Lord Peter replied, you know I love you. Then feed my lambs, Jesus told him. Jesus repeated the question, Simon, son of John, do you love me? Yes, Lord Peter said, you know I love you. Then take care of my sheep, Jesus said. A third time he asked him, Simon, son of John, do you love me? Peter was hurt that Jesus asked the question a third time. He said, Lord, you know everything. You know that I love you. Jesus said, then feed my sheep for every time that Peter denied Jesus. Jesus asked him if he loved him. This is why I believe Peter wrote in 1 Peter chapter 4, verse 8, most important of all, continue to show deep love for each other for love covers a multitude of sins. Jesus circled back to that time he had called Peter and he told him to cast his net again, again. It was reconciliation. He was reinstating him and just as Jesus had restored Peter, so Jesus was having Peter promise or make a covenant to go and see others restored in the same way. Now listen to this verse, Psalm 235, you may have heard it. Thou preparest a table before me in the presence of mine enemies.  Now often when you've heard that read, you've likely heard it used as a taunt. God's going to prepare a table for me in the presence of my enemies. They're going to watch me be blessed. They're going to suffer watching me. They're going to look at God elevating me and it's going to be a torment to them. The verse is not a taunt. It's reconciliation. Thou preparest a table before me in the presence of my enemies. In other words, God brings peace and reconciliation when you walk in his ways. So again, we take communion to remember. We take communion to reference. We take communion to reconcile. So then if communion is used in part to help us be reconciled, bring us back from our wayward ways when we fall a little off spiritually, then what does the Scripture mean when it tells us to not take the communion unwordedly? Because some people imagine, I can't take communion because I'm not perfect. It's not at all what the Scripture means.  Well, let's take a look at what the Scripture says in 1 Corinthians 11 verses 26 to 30. To himself not discerning the Lord's body for this cause, many are weak and sickly among you and many sleep. In other words, some have even died because they take communion without discerning the Lord's body. Here's another Scripture to help bring this into context. 1 Corinthians 10, 17. For we being many are one bread and one body. For we are all partakers of that one bread. So what does it mean to take the communion unworthily? It means that you're not discerning the body of the Lord. And what does it mean to not discerne the body of the Lord? It means to not recognize not only that in taking communion you're honoring what Christ did on the cross, but it means to not recognize your brothers and sisters. To not discerne the body of the Lord is to dishonor your brothers and sisters in Christ. It's to hold unforgiveness toward your brothers and sisters in Christ. We're not just in covenant with God but also with each other. So when I take that covenant meal it's unity between me and God and me and my brothers and sisters in Christ. The communion unites us with each other as it unites us with God. 1 Corinthians 11, verses 17-22 says this, But in the following instructions I cannot praise you for it sounds as if more harm than good Verse 18, First, I hear that there are divisions among you when you meet as a church and to some extent I believe it. But of course there must be divisions among you so that you who have God's approval will be recognized. When you meet together you are not really interested in the Lord's supper for some of you hurry to eat your own meal without sharing with others. As a result some go hungry while others get drunk. What? Don't you have your own homes for eating and drinking? Or do you really want to disgrace God's church and shame the poor? What am I supposed to say? Do you want me to praise you? Well, I certainly will not praise you for this. Some in the church were going hungry while others were feasting. Some were divided. They were not honoring the covenant with each other. This is why Judas' sin was so egregious when he betrayed the Lord. Psalm 41 verse 9 says Ye mine own familiar friend in whom I trusted which did eat of my bread hath lifted up his heel against me. That was a prophetic mentioning of Jesus' betrayal. The sin of Judas was so great because he broke that covenant. Communion is about honor. The activation of the promises of God through faith. Communion is about reconciliation. It's about remembrance. It's about reverence. It's about unity. It's about our covenant with God. When we have communion, we are having a meal with God and coming into agreement with the covenant. That agreement produces faith. That faith activates God's promises. But when we do so, we must discern the body of the Lord. We must keep the covenant between both God and man. We are one in the covenant. When you take communion, you are communing with God by the Holy Spirit, remembering what he did, reverencing what he did on that cross, honoring the Lord for his sacrifice and being reconciled to our brothers and sisters and to God. I want to pray with you now. I want to pray that God would allow this word to take deep root in your heart. Only the Holy Spirit can give you understanding. Only the Holy Spirit can bring forth revelation. So let's pray that God, the Holy Spirit, would take this word and cause it to produce in your life that when you take communion, you might experience the power of the covenant. Father, in the name of Jesus, I pray for that one now. And I ask you, Lord, to remind us as we commune with you, as we share a meal with you, that we are partakers of the covenant, that we are recipients of the promises of your word. Remind us to live in unity and love. Help us to discern the body of the Lord, to honor one another and to honor you. May your presence be made known in our lives in the precious name of Jesus we pray. I want you to say it because you believe it. Say amen. Well, that is it for the lesson. I want to welcome now the new members of Spirit Church. There you are up on the screen. We love you. We are praying for you. I always say that because I always mean it. You want to join Spirit Church? Go to DavidHernandezMinisteries.com slash Spirit Church. There's a membership form there. Just fill it out and you are a member of our online church. Now I want to read the comments. Comments come from a teaching called How to Increase Your Faith, Seven Keys. If you want practical, applicable truths that you can apply to your life immediately that will accelerate, intensify, and cultivate faith in your life then this is a lesson you will want to watch. Again, that's How to Increase Your Faith, Seven Keys. You can see that on our YouTube channel are various social media platforms. And while you're going to look for that teaching, remember you need to subscribe if you want to continue to see our content coming out and click that notification bell so you receive notices. Subscribe on YouTube, click the bell, and also connect with us on all our social media platforms. And if you'd like me to potentially read your comment on one of the editions of Spirit Church then go ahead and leave a comment in the comment section right now. So again, these are the comments from How to Increase Your Faith, Seven Keys. Jesse Obed, wow, so timely. I feel like this message is absolutely for me. Malawit writes, a timely, spirit-filled, and powerful message like always. I love the Holy Spirit's channel. I am thankful for this ministry. It is such a blessing. God bless you, Brother David, Steve, and the team. Indeed, it is the Holy Spirit's channel and by that we simply mean that he can do whatever he wants to do through this media ministry. Ben Porras writes, I thank the Lord for this message. It revived my spirit, and it will help my co-believers to increase their faith.  This ministry has grown my faith. The next commenter writes, this ministry has grown my faith all glory to God. And we receive testimonies like that from all over the world people who have become established in the Word, who have become established in their relationship with the Holy Spirit, and it's all God's doing through his ministry. The final comment I'm going to read comes from Emily Laramore, who writes, Thank you so much for this message, Brother David. I appreciate how in depth you go on these topics. It's very helpful and brings a lot of clarity. It also stirs my faith to step out without fear. The Holy Spirit always brings these teachings at exactly the right time. Thank you again for these weekly teachings. They are incredible blessings. Now I want to read a scripture to you, so don't turn this video off. Don't tune out. Matthew chapter 6 verse 21. These are the words of Jesus. Now Jesus is our Lord. Jesus is our master. Jesus is our King. Here's what he said. Matthew chapter 6, let's read verse 20 and 21. I know your heart is in soul winning. I know your heart is helping to disciple believers. I know your heart is for the broken and the lost. I know you have a heart to see people delivered, to see people saved, to see people healed. I know God gave you those desires. And so I want to welcome you to invest your resources into this cause. There is no greater cause than the cause of souls. There is no message more important than the gospel message of salvation through Jesus Christ alone. If you believe that, if you believe the gospel, if you believe it's the power of God to save, if you believe in the power of the Holy Spirit to heal and to deliver, then I want you to take a step of faith and partner with our ministry. I know some are in better positions than others and some of you are facing challenging times. But even in challenging times, we ought to obey the leading of the Holy Spirit.  Ask the Holy Spirit what he wants you to do.  He will bless you. He will provide for you. Our source is God. Our source is not the system. Our source is not the economy. Our source is not a job. Our source is God. And so I'm challenging you to step out in faith for the sake of the gospel, not for David Hernandez, but for the gospel so we can continue to fund the media, the events, the Holy Spirit School, the live streams, all of which we offer to everyone for free. You can be a part of that by going to DavidHernandezMinistries.com donate for one-time gifts or DavidHernandezMinistries.com partner to become a monthly supporter of this ministry. Now, if you want to partner with our ministry, we know that you give because you love God and you love souls, but we like to give back to our monthly supporters because we love you. So go ahead and check out DavidHernandezMinistries.com partner to see the latest partnership offer. We're going to be doing a partner with our ministry other than the spiritual ones, and we do that, we have that in place just to be a blessing to you as you are blessing the Kingdom of God through this ministry. But whatever you decide to do, I'm asking you to go and do it right now. Don't delay, don't wait, don't say until this starts to look better, until that prospect comes into play, until this job situation changes. Instead, say, Lord, I will not wait to see before I have faith. So again, one time gifts, DavidHernandezMinistries.com to become a partner, DavidHernandezMinistries.com where your treasure is, there will your heart be also. And I know you have a heart for the Lord, you have a heart for the Gospel, you have a heart for souls. Well, that is it for this edition of Spirit Church here on the EncounterTV Network. Until next time, remember, nothing is impossible with God. Don't forget to subscribe to our channel for more videos like this one. Also, help us spread the Gospel of Jesus Christ in the power of the Holy Spirit. Make a one-time donation, or become a monthly supporter by clicking on the donate link now.


And now, we're going to be moving on to our first panel discussion. Well, it is time for a very intriguing panel discussion joined by top marketers of most esteemed brands, and they will be discussing about how TV works in multi-screen world. Well, let's give a huge round of applause, ladies and gentlemen, as we welcome on the stage and screen. First up, Mr. Ajay Dal, joint executive president, head marketing ultra tech cement. Mr. Anil Vishwanathan, senior director of marketing chocolates, insights and analytics, Mondeleezatir. Mr. Deba Ghushal, vice president and head of marketing, Bolt House Limited. Mr. Sujata V. Kumar, head of marketing for India and South Asia Visa. Mr. Sriram Padmanabhan, marketing director at Danone India. Ms. Anusha Gupta, senior global marketing manager at Shwell, and this session will be chaired by Ms. Vanita Keshwani, CEO, Madison Media Sigma, Madison World. Well, ladies and gentlemen, on the other side of this panel discussion, we're going to be joined by Mr. Sunil Lula, CEO of Baal Kinda, who's going to be talking on how TV is the screen of the household. But right now, let's dwell into this very interesting topic. Thank you all once again for joining us. I can see such great smiles, and we hope that the energy is getting fast to all the ones who are viewing us live. With this, I'd now like to pass on the live built into our session share, Vanita Keshwani, to take it forward. Thank you. Thank you, Bhavna. Can everyone hear me well? Yes. Yes, loud and clear. Wonderful. Thanks, Deva. So welcome, each one of you. Let's today have a good discussion around this whole piece on TV and multimedia screen. So I'd like to start with putting a context of how the typical traditional linear Ada model was all along that we awareness, intent, desire, and all of that versus the, is it really so linear? And hence, how do we see the role of TV versus any other medium, not just digital, all the other mediums put together through the funnel planning? And hence, that's exactly the multi-screen world we're talking about. So in the multi-screen world, how do we see the whole model of the consumer behavior? Is it linear? Or how has it changed? And hence, how do you really look at it? This will just give us a starting point for just telling each of your, I think each of the panelists can go one by one. I don't need to invite anyone. You can just go on. Whoever wants to go first, please. I'll take it that first. I think this TV has shifted from a TV to a connected TV. I think CTV is what we're looking at right now. So there's a combination of multiple devices which you're talking about. And you're absolutely right when we need to cut across all these devices to be engaged with the viewer. So I think from CRTs, which we used to have once of our time, being in industry for a long time, almost 20, 25 years in electronics and durables, the TV industry has not shrunk. It's just changed its devices. And that proves the point that people would like to watch TV and would like to watch content on TV. But the devices have multiplied over a period of time. So that's more important to be connected across all the devices when you create your story and to create a messaging. So that's something we need to remember, that TV will not go anywhere. They will be connected TVs. There will be smart TVs. And there will be multiple devices. There will be boxes. There will be sticks. There will be many other things around you. And you need to integrate them all together to create that story which is wide enough to reach a wider audience. That's my take on that question. Thanks, Debaba. If the panelists would touch upon the consumer journey which I mentioned, like how do you see the linear versus, you know, how does it change the way the consumer looks at things? Yeah. Vanita, if I can just take it. I just want to, I think, I agree with, I think the model of advertising that we've always thought of, of either, I think just being an aid to selling or just passing on a piece of information, a feature, a message across to your audience. I think that is a very limiting definition in that sense of the word. And I was hearing, I think, the earlier analyst and I think somewhere you should have mentioned in one of his earlier conversations elsewhere is that it's almost like distributing your visiting cards to a million people. If that were the only role that this is what I stand for, this is my message, these are five features that I work for. I think we are negating that whole sense of what fame stands for, what advertising stands for, what building trust and having a relationship with the customer, because they buy for a million reasons, right? And not all of them are playing straightforward that I'm checking boxes and therefore I need to buy a piece of a product or a service. And therefore, I think before we get to the definition of any medium and how does it work, I think the first basic question that we need to ask as advertisers, marketers and business people more importantly, I think what are we trying to achieve and get that definition right in our head as to what are we trying to do with quote unquote, advertising, engagement, content, all of those pieces put together. I think that's, I think first and more fundamental. Absolutely, rightly put that's what I'm saying, like the item model was all along, it was always been, television has been more an awareness medium. Now today, how do we see that going? And more in the multi-screen world, not that it's no longer an awareness medium but do we see changes in that? And very rightly, Ajay, I think you pointed out that it's not just about ticking the box and it's not just about informing them. So that's what I'm wanting to get more to hear from and others can also chip in. In terms of how you see television moving beyond doing the basic regular, I think even in the previous panel, Bharat made a point that it's sad to see the TVCs that he's seen are very tacky and in IPL because of course, sometimes the increasing costs and we want to make it in a very short duration and in a digitized and low attention span world. So, I mean, is it only awareness? And where do we see awareness working and where do we see other, through the funnel planning jobs that television can do? If any of you have something to say? If I may just add to Bharat's point and I was listening to that, it's a very interesting point because I think here is the biggest stage that you are being given of in the country as far as television is concerned, right? As far as advertising mediums is concerned. And if all that you're going to use is the same run of mill communication that is being kind of put together by all other mediums, then I think it's a wasted opportunity. The piece of signaling that you are the largest brand in the largest property in the country and gathering so much fame quote unquote at one goal, it's a missed opportunity if people are running just the same features stuff and like you Bharat only mentioned that whether it was, whether you know that it was Dhoni or Ranveer Singh but what's the product, what's the category I don't care? I think just getting into the conversation. Yes, Anil please. Manita and hello everybody. I think to your first question, I think the truth is that journeys are no longer linear. Absolutely. No longer are we in a phase where we say that awareness comes first and then interest and then desire and then people try and then give feedback. It's all gotten very complex. We're also seeing funnels dramatically shrink. We're also seeing in some cases, people starting with experience or starting with kind of the bottom of the funnel kind of trying your product and then coming back up. So I think and in this multi-screen world where people encounter your brand, whether they encounter you on a e-commerce site or whether they encounter you on a social media site and all of that is getting very complex. And hence I think fundamentally we no longer are in a place where we can think in separate buckets and I think that's what Deba and Ajay is also saying that we have to take kind of an integrated approach. I think in addition to the integrated approach, identify the tasks and objectives. That's again the second part. And the third is to think about how we want to make a measure outcomes. And again, understanding that outcomes per se again will not be linear. And hence how do we work with the ecosystem so that it gets signals from different directions that allow you to think in a more integrated fashion. So I think the need of the R is thinking more integrated. The need of the R is to assume that you're not going linear. And then start looking at the various points where consumers are coming in and going out. How can we collect that data and help us influence and address those points of entry? Hang on. To that extent, however, awareness still remains a large part of what we are here for and where we spend our dollars. Yes. And in that context, building awareness for our brands in a distinctive meaningful way still is the most important bit. And TV is a central place. So in many ways, much as things change, the role of the TV hasn't changed, but just the perspective in the way we plan has changed. Sure. Yeah. If I can actually add to Anil, totally echo that. So basically, we are clearly living in a multi-screen world. I don't think there's a question about that. What's interesting is that TV still remains dominant as everyone in the panel has said and before this because finally it provides the reach which no other medium can. I think as marketers, the challenge to us is to say beyond, because it provides the reach, let's not just go with mass messaging to get that reach, but how do we actually tailor it? Because what you see happening these days is a lot of brands, we use TV to give the mass message and then we do the personalization or the customization where we go to digital. And therefore, how do we take that further? And I think there are three things that we need to sort of quickly touch upon when we do multi-screen marketing. And the first is to know your audience because for example, the youth today, they consume news and information on digital. We know that. Let's approach them there. However, if you take a large scale sporting event, people still come to TV. So how do we make content that's relevant there which is beyond mass reach? And how do you tailor content? Because yes, you can get the wide reach there but how do you also use tech? And that's one of the points I think we'll touch on later but how do you use tech in the TV world? And as a brand, we've done that. And finally, how do you use your analytics? Finally, we finally all have a budget that we have to live it. And we're always struggling because how much to put on TV and how much to put on digital and social. So how do you use your analytics to make sure that your channel selection is balancing between awareness generation and actually the information that's relevant to that consumer you want to talk to? Thanks, Sajjata. Anyone else would like to speak? Otherwise she's led me to two parts which we can take and in fact, I think the previous person also said the same. Anil also said the same thing on measurability and I think you brought up analytics and I think a very important point that comes on KPI setting. Gone are the days when it was only GRP and reach and frequency planning. And gone are the days also that we had certain ways of taking the reach and frequency and GRPs. So one aspect is, is it only GRPs reach frequency? And obviously it's not, but I'd like to hear what each one of you has done in your brands. And if it is not just GRP and in that very point when you say GRP reach frequency, I think most of us on this call, I think all most brands have moved from TV planning to AV planning, which is essentially, OTT planning done along with television to look at multimedia reach. So what has been your experience of at all? And the second one is the other KPIs. Like what are some of the other KPIs that you all have measured if you all could touch upon these two points, please. So Vanita, hi. First of all, good afternoon, Sriram. Yeah, hi. Had two fellow analysts as well. Yes, yes. Just one point and since I've been in the health and nutrition space for a long time, and we have seen a lot of changes in the last 12 months. So one of the key things which also sort of leads into the mattresses is, so what we have seen and what I've seen over a period of time is that a lot of incremental sales comes from non-users of the category or what we say the infrequent users of the category. Generally, my experience has been that it's very hard to push consumption. So somebody who's already consuming a certain amount, they don't consume more, but somebody who's infrequent, that is where the incremental sales comes in. And that is where I find TV being a salient medium, trying reaching out to a large section of people or consistently over a period of time, having the largest output as far as incremental sales is concerned. Not to say that, of course, there is role of digital as well, but I think it also boils down to the fact who we are going to attract. So for example, the other pieces that if somebody is already right down at the bottom of the funnel, even if you try to convince them that your product or your service is better, they might have already made up their mind and you're just burning dollars to someone who has already or he or she's just looking for some confirmation bars. So I think there also comes from that fact that who we are trying to attract. Is it somebody who uses you, who somebody is not using this category? And that is where I feel that, or I certainly believe that TV has a lot of incremental value to attract the infrequent users. Absolutely, I think new users versus use-up is a very commonly marketing known principle. I think in most categories and brands, we all believe new users are always going to work better than use-up. So a very good point. That's the new users. I hear you say that television makes the best sense because obviously it's got the most mass reach, but any points there by other people on the panel that obviously the other way to look at it is that light TV viewers would be found on digital or on any other medium for that matter. So any views on that from others? I think it's a lot on the context. I think all of us have a category context where the kind of products we market varies by context. And even within the context, I think we have a portfolio of products that we manage and there are some bits where we know that the user base or the way we would define the consumption segment may influence the choices we make. So depending on how niche or how focused our specific product we're talking about. So when I think about dark chocolate, my ability to target a non-user in a more effective way which is much more easier in digital for me to go. I mean, one is to say a non-user, the other is to define who is he and finding out what kind of, how do I get those attributes through which I can target them in a more personalized way. That's what digital can do. On the contrary, on large brands, absolutely right. I mean, I guess all of us, none of us would go against loss of growth, right?  I don't think it's about a complex maths of saying, there are multiple KPIs. One plus weekly rich, I mean, I don't think, I don't think you need to go far away from there and then go right down to the end of the funnel and do a MMM to know whether you're impacting sale. I mean, you just need those both in my sense to know whether you're able to attribute a one plus reach to sale. I mean, everything else is kind of a optimization metric, but you want to see ROI on sale, right? And actually on revenue.  Anil, I think Monlis is of course, known for doing a lot of MMM. I don't know about everybody on the panel. Of course, some others, we all try to do that, but I think we worked with you so we know how much MMMs we do. But I think besides MMM and the starting point which you mentioned, Rich, what about the new buzzword, which is BSQs, which is the brand search queries that very simply put, we look at, how any experience is there? Yeah, I can actually go. So as you know, in the last year, when we went into lockdown, everyone had to move from cash to cashless, right? Nobody wanted to take cash. We were locked down at home. People had to learn to use e-com, for example, the tier two consumers. So we were really wondering how to do this. And we actually found here is where actually TV plus others played a role. Because actually to get consumers aware that you can access the e-com and you can use the internet to do your purchases, which people were really did not know how to do it. And I'm not talking about people like you and me, but people at the next round. So that was really accomplished through TV. We got awareness, we got rich. But what you're talking about the queries, we got so many people wanting to know, is it safe? Is it secure? Will my bank account get compromised? How safe is Visa? So those type of things, we found that we had to use the plus, the funnels, the other funnels too, and answer the question. So what we found out what really worked, that was that we would use TV and we would give a large message. Of course, talk about security and safety because that's important. But actually we would communicate, go online, go cashless there. And then in these, with digital and social, then we would actually use use cases. So the two largest use cases during lockdown was on online delivery for groceries and online delivery for food. So actually step by step telling people how to do it, how to pay, how secure your things are. And one thing I must say, consumers when they come online, they look for a sweetener. So we would always end the online part with an offer, whether it was Swiggy on food or Amazon on deliveries. But there is something where we could not have done an isolation. We couldn't have only done TV and we couldn't have only done the digital and social, it worked together. And we saw huge growths during that period because it was a necessity that people had. Anita, I had a slightly different point of view and I think I might, see we, and I call it sorry for sounding too conspiracy minded, but I think these are, we fall into often fall into, I think metrics and traps being set for us are framing of the CFOs that is being set. I think end of the day as business people, as marketers, what are we trying to achieve? We are trying to achieve first and foremost effectiveness. And then come the metrics that we talk in terms of efficiency. We are trying to balance it out and say allocate and those kinds of stuff. Unfortunately, I think, and it's got to do with how digital has marketed itself. It's got to do with within boardrooms how often CFOs and CEOs have asked us this question of therefore how many leads and therefore how much sales and therefore, et cetera, those kind of efficiency metrics. Now, because of that, I think we tilt hugely and I think possibly disproportionately towards efficiency thinking and balancing what we call various metrics that we talked about is KV planning and those kinds of things. I think sometimes losing the plot in terms of the big thing, which is the effectiveness piece. We, for example, don't do advertising quote unquote, traditional sense of advertising on digital at all. We use digital hugely, but that's largely to talk to our customers and talk to our influencers in terms of the jobs to be done that they need to do and how do we support them and how do we help them with that? That's something TV cannot do, right? And at the same time, that entire stage here, that entire build up that fame and if we are putting the proposition that if you're going to build your home only once and it's a reversible process, use the best, that stage of work, I'm not so sure can be done going to 20 million people one at a time. So I think the first piece that as marketers we need to answer and business people as we need to answer is the effectiveness question. Then come to the efficiency question because I believe, and sorry for using that word, we falling into a conspiracy and metrics and framing that many CFOs and more importantly, I think the digital world has set up for us in terms of looking at things in a certain fashion. But so how do you measure effectiveness, Ajay? I'll go with Ajay completely on that, completely on that because I'll take a step back and say that, see, what are we discussing? We're discussing TV as a medium, right? There are two things about this. TV as a medium, can it build a story around your brand? That's what we discussed in the last session, the discussion, that how do we use TV to engage the audience, right? How do you measure that? You measure that with the brand, like you don't measure with its only sales. How has the brand grown over a period of time through television? And there are many stories which have been told across many years, which have created brands for many people, for many manufacturers. The second thing about what we need to discuss is TV as a medium. And we need to, I think demarcate these two things so that discussion is in a meaningful way, way towards the right direction. So if you're talking about TV as a medium, yes, TV has to integrate itself along with other opportunities, like digital law, like any other stuff. And we use it purely from a brand perspective. We don't use it from a sales perspective. We use digital from a sales perspective. We used to use print earlier from a sales perspective. The most high-profile brands and most high-ticket items in the terrible basket use, you still use print from a sales perspective. So we need to be clear about what we're trying to measure. But having said that, what we have witnessed in the last two decades of turning around the brand is the fact that TV is a must to build a story around technology. Without television, we couldn't have built stories, right, from a turnaround story of India, Kathmandu Nagyasi, to the multi-campaign thanks to, will be, to many of the campaigns we've created. Television was the best, I think, platform to build those stories. I don't think digital can build those stories for us because the audience is very fragmented, spans are very limited. If we want to build a story alone, difficult on digital. It has to, together we build a television digital and all of us, medium, possibly available to us. That's my take on that. I think it also depends on category. Building stories on, I think the reverse also holds. Building story on digital has been like a big thing for many brands that they do. So I think, like Anil rightly, sorry. But how long do the stories survive? Tell me a story on digital which has survived for more than two months. So, the best of class, like the Google story and the, I think- Yeah, yeah, there are exceptions, but I want to say, see, that's a debate. Television brings your longevity in terms of a story type of exercise. Digital is very good. That's another very good point. That's a pro, I would say, of television, that it, classically, television stays on. So the whole elasticity and the whole, the whole concept of- That can stay on for years. Yeah, staying on peace, of course, to that extent sometimes- And the residual impact of the story. We are based for three months and we get an impact for one year. Because- That could be also perhaps Deva because we are more patient with TV. Yeah, we're very used to seeing ads on TV. We don't mind sitting back and watching the ads because we're technically used to that. And digital the moment it comes up, you feel, oh my God, let me press that button. I didn't want this. Anita, let me take an example. About a third of our business, for example, is B2B, right? Sure. Now, I can use LinkedIn and Google and all before you want. How do I price that when my sales guy, he calls a company and versus calls another company, he has the right of passage and he has the right of getting through and talking to the right stakeholders and the other guy in the category doesn't, right? I can use all the efficiency metrics that I can put together. But how do you cost that? And the point being that I think all that is meaningful and measurable. I think we've got to try and because I think we've got to be prudent for our stakeholders, we've got to measure and we've got to optimize and all of that stuff. But all that is meaningful is not, I think we've got to use common sense far more than some of the other metrics. I was not mainly only efficiency for sure. So when you say effectiveness, how do you measure it? Then again, you come back to brand parameters, right? And hardware sales, of course, is one thing. But again, that's not what you're necessarily always tracking. If you grow your share in the market, market share and sales, right? Market share is something which is a fundamental parameter for measuring effectiveness for us. And if our investments are not getting, leading into any kind of market share, the investments are not good. And like many other categories in the West, I think India is a penetration country, right? Half the categories that we sell are penetration categories. And there it's not just about selling features and reaching out to people. It's also about convincing, framing, various other things. I think if I can just add, Hi, if I can just add, I think to us, what would matter is not just about market share. I think the way we look at evaluating success, it is about being competitive. Yes, of course, which is market share. But it's also about being responsible. I think that's a big pillar that responsibility, which is in the sustainable front. I think it's about being competitive. It's about being sustainable in a more responsible way. And I think it's also about being profitable, of course, at the end, how are your cross margins performing versus the market share? But I think it's important to add an angle of responsible advertising, responsible leadership in marketing, because all the panellists today are among the top countries, advertisers. And it's very important that you are responsible as well in the way you communicate and what you communicate going forward. I actually completely agree with you, Anusha. And I think it's very important for every category, which is rightly said, because you are, what we're saying is, for example, in our category, we're dealing with people's finances. That's the most important thing to them. So it's not only about market share. Of course, market share is important, but how do you, and especially in categories where people need to be educated, I think that time or that effort taken to educate is also very important. And I think that's where, for example, where you use a TV plus at Rootworks, because for example, you can actually retarget people on digital and give them additional messages that's relevant to them. An older man versus a youth in college, different messages, and that's where we do. So which is why I say it's really TV, absolutely at the base, but with plus plus to give the right messages and to be responsible citizens at the end. I think if I can just give a very good example that comes to mind on responsible marketing, it is a recent one which LifeBoy has been doing. Ever since COVID times, the brand, actually it's an amazing case to keep reading on and keep feeling proud as an organization, because I think what they did was, they moved from saying use LifeBoy to saying use LifeBoy or any other soap, because these are important times. And as a brand, you need to raise your, raise people's awareness on the need to hand wash more than just kind of waving about your brand, but that has actually led us to become the leaders today in the country. And it actually speaks so highly of a brand that is so confident of itself and is responsibly marketing rather than just hopping on saying, you must wash hands with LifeBoy. So I think- Can I ask you how did TV versus the other mediums work for this campaign? Of course we do a lot of TV, but long format, some of these ads need long format advertising and that's where digital comes very well into play. And I think what's important is, I don't disagree that this is my personal view. I don't disagree that TV will be the mass reach, right? There is no doubt on that. But I think we as marketeers have to accept and integrate a second screen into our plans, whether we like it or not, because with COVID, the consumer has almost sped fast at a speed which was, we were hoping as marketeers in another five years or 10 years, but they've actually come so quickly to accept and adjust to the new norms of the Ecom world. That it's amazing today, even like an LSM three to five knows how to go online and shop for a knife or a plate online. And she actually now knows that if I go on digital, I can buy a crockery set for like 400 rather than going to the supermarket and buying it for like a 800 or a thousand. So I think- That's the most it's outside the shop, stand outside the shop and check the cost of it. So I think we need to look at it in a very positive way and not look at it that it's an either or. It's not an either or. I think the point is that while TV gives you mass reach, I think the online medium and the whole social commerce is giving you an opportunity to amplify your reach, amplify it, get people to actually close the deal because at the end, you do want to know how many people are finally, how much that ad is influencing. Of course, you have your ratings to measure how effective your TV plan is. But I think when we look at the second screen, for instance, we have seen there's enough data that supports that people who are using multi-screens like I'm on my mobile phone and I'm watching TV, I'm watching an ad, I'm less likely to change the channel when an ad comes if I am already busy with my mobile. And at the same time, there is enough data that supports that there is no loss of brand ad, of ad recognition, you know, when you are actually playing or using your mobile for other like social networking and all. There's also enough evidence that shows that if I'm looking at an interesting ad, say if I'm in skincare, I look at this really new launch of an anti-aging product and I immediately Google it more to look at the cost or look at the, or ask my friend, I'm on WhatsApp and I'll say, hey, have you seen this product? You know, have you tried it? So I think there is a lot more engagement that you can build an amplification that you can build by actually accepting the second screen into your marketing plan. And we've seen a lot of success with that. No, sure, I think all of us are very much aligned on television alone, not being the case and all that. But I think it's nice to get some inputs from all of you in terms of what are your experiences. Like you just said that long format was what you use more for the Lifebuy campaign. So was it only long format? Or is there like some ratio, like for example, the market may be at the 20 to 30% digital soon, 30% maybe. So is there some kind of a thing that, you know, in my category, I look at typical brand advertising as X% and I layer that with long format or whatever. Even if you don't want to disclose exact numbers, but what's the broad thinking? Is it like zero on basic advertising and same TVC on digital or is it a mix of both? Anusha, for the Lifebuy campaign, yeah. I think it's a mix of both, it's a mix of both. I used to work on Lifebuy, I don't work on Lifebuy anymore, it's one of my most dearest brands and therefore I spoke about it because it's very relevant in COVID. But what I want to say is that it's a mix. Definitely TV is not going to be displaced by any time soon. I'm not asking TV, I'm asking within digital, the TVC ads on digital, TV, digital is a, I mean, there's no discussion. That's the panel discussion in itself. We all know TV is not isolation. The questions where I'm hoping to address today and get some nice insights are how you all are using it innovatively together. The question of being together is given. So like Anil just mentioned, like on one brand dark chocolate, how it's a very nice insight to have, right? Like simple insight but a good insight. Similarly, now you just get an insight like a long format on digital. So I'm probing that further to ask people that how much of a TVC branding campaign, TVC doesn't mean television, TVC meaning the ad TVC, how do you put on digital and how much do you create separately for digital which is long format or whatever that means or social media, whatever. So that kind of. So I'll just take that question. I'll just take that, wanna go ahead? I'll go after you, no problem. Okay, fine. I think it's not a question of TVC or DVC or whatever content you want to create for various opportunities that you have. As long as your proposition as long as your core messaging is the same, you could create different, I would say content for different opportunities. So it's more important to be consistent in what you're communicating. There are brands which communicate differently on television and differently on digital which makes no sense at all because they feel that I am trying to categorize different segments by talking in a different way to a different audience and I would like talking in a different way to a different audience and that doesn't make sense. I think it's more important to appreciate the core proposition and tweak the message in a different way for digital and television and that should work better. Tangentially speaking, it won't work because your messaging has to be together. For example, for our new Volta's decor range of appliances, we stick to the core proposition of moms, right? Of mothers and of the family. And we try to tweak the message in such a way that when you go on television it's a little different. When you go on digital television, it's different. So it depends on what you're on yourself of audiences you're speaking to. So coming back to the main point, how is your proposition made powerful in a meaningful way, keeping in mind the medium you're using? That's what we keep in mind. Sure, so what is the difference in your film on digital? With the same messaging, Deba, what is the difference that you put in your films on digital? See, on digital it was more about the family and on television more about the individual. It was other way around. Oh, okay. That's interesting because you see the TV's family and... Yeah, it was other way around. Okay. Sajata, you were saying something. Yeah, Vanita, in direct answer to your question. So we actually split, I would actually say it split half-half. We take content that we put on TV and we also put that on social and digital because the understanding is that everybody sees it on TV. So you have to put that mass content on TV and digital. So that's aired largely on YouTube and some other platforms. And then what we do is we also create more personalized content that we put on social and digital only.  But within social and digital, there is a split. And I'll give you a quick example. Like I said, when we launched E-com, we put a TVC around what is E-commerce and how to use it. So that was on TV and that was also on digital for about 50% of the time. Then the other 50%, we actually talked about safety security of using your card. So how you don't have to worry, how every transaction is encrypted. And also what are the different use cases like I touched upon earlier, online food delivery, online grocery, with offers. So we do everything on the social and digital space as well, split half-half. Very nice. Great. When it comes to video, you have an opportunity to adapt across, right? Whether it's a television or YouTube or wherever consumer is consuming video, you go video and you adapt for format, for duration, depending on what. And you get instant feedback, right? So you can keep optimizing the video, but it's largely part of the core idea, adapted for the medium. But then there is so much more that you can do within the same brand idea or the proposition, especially in our categories, it comes to food. If you look at temp and food appeal and temp appeal that you can build on digital, right? It's no longer a good old product window that comes at the end of a TV ad which nobody watches, right? Look at what Instagram has done for food and how food and temp appeal can be built. So I think we see a lot of opportunity to invest there or similarly a way to create consumer engagement on something like Twitter is very different, right? So I think there's a lot of opportunity to adapt the same idea for the platform depending on whether it's humorous. Is there any number that you want to give us like typically across categories in your portfolio? Y'all look at branding on digital as X percent and like Sujatha just said, it's broadly 50-50. So branding is 50% and the balance is on other aspects which may be social and branded content or education and stuff like that. Would anything like that? It'll be 70-30, 70 will be on proposition because it's finally the end of the day and there is still a large task to be done there. But 30 is not a small amount by any means. It's not a small amount. But Benita, it's not a... I think just going back to Anil's point, it's not a media question to me. I think the first fundamental piece is it's not a media question. It's not about adding heads and adding eyeballs per se alone across mediums. We, for example, don't quote unquote in traditional sense of advertising, don't advertise at all on this, right? You said that, so you would 100% point there. It's minuscule points. That's exactly what we are discussing. Some of us said 50-50. He said 70-30, you said 0-100 actually. So that's interesting, right? Because it is obviously category-specific and that's what we're debating on how. Yet we spend a fair packet on digital, but the purpose of that is enabling some part of the consumer or helping because what we have in our category is somebody who's 30, 35, 40, making the biggest project of his life where he has no clue of how to go about it, right? It's not the previous generation where you had to build at 60 and you had lifetime of experience to gather that. Now, you need somebody who's an abler in that entire journey and if you've got to, as a brand, trusted brand, as a leader brand, if you've got to enable people, it's not only about bombarding people with the same message about that's there. It's also helping and enabling people in their journey and therefore positioning yourself as an expert, which is far more valuable than any high-pitched advertising that you can do and therefore the returns are equally strong. How do you measure your return with something I'm not understanding, Ajay? You keep saying effectiveness and return. So is it again market share or is it, what is it? So I think if our proposition and if I'm just sorry because you asked me, I'm just getting into the piece a little bit. For us, we've put together that there is, it's a once in a lifetime project, biggest project, irreversibility and therefore I want to take the minimum amount of risk and therefore, and there are not too many metrics for somebody who's choosing the category for the first time, how to handle, measure a certain and grapple with the category. And therefore, for them, understanding leadership is many different cues. So that piece is far greater, a choice, an arbiter of choice and arbiter of trust and arbiter of leadership in our category, which translates into huge amount of sales. So you have- The measuring brand trust is that producing broadly. That's exactly what I wanted to know. So great. I mean, I think in COVID times, I think even for food and all kinds of things, I think brand trust has really taken up a very, very large role. Of course, your category was in, for different reasons like you explained, but I think due to COVID, I think brand trust has really shot up. Anusha, you were adding anything? Sorry, I can't see you again now, I think on the screen. No, I was saying that for a lot of non-essential categories like discretionary spends, where you are getting affected, you obviously cannot afford, say, mass TV reach and you can't afford to do that now. So what also is a successful model is to say, to continue spending on the core through mass and get continued saliency through mass TV, whereas for the non-core products, like if you're launching, which are perhaps in the discretionary items, you can actually use digital very successfully. We've done that quite a bit and we've seen a lot of success in the, especially the newer categories that got launched, I think during COVID and I think also shooting was a problem. So I think that's another thing that I've heard a lot. Let me cut upon something different now and ask you all because I think we've spoken more on a lot of use of digital rather than use of TV. It's like the digitized role. But within TV, now if I were to ask you guys in terms of the, apart from TVC content we've touched upon, what about these other non-FCT options that are happening? I think Live Boy again would be a lot of that on news channels and I don't know about category and, I don't know, I haven't seen, but maybe Voltas would have done some L bands and stuff like that and branding options on news. And any comments on that and any effectiveness that you can measure for it, Anusha, would you have any views on that? Because I think I've seen a lot of Live Boy on news like that. So like I said, I mean, I don't want to comment on Live Boy specifically now because I don't work on it anymore. It's a brand I used to work on. But I think overall, I think the similar, the way we've been assessing TV in the past, I think it is pretty much similar right now. I think the key has been to ensure that our saliency remains on top at such times because for a lot of brands like ours, which are trusted, what is important is to ensure that you are salient at such a time so that when the consumer is shopping online, they remember you and they buy you. So I think that's the simple philosophy to use right now. So would all of you be like anyone on the panel who would say, no, I would not do something like an L band. I would rather just do a brand TVC or it does another thing. In today's scenario, I would not because of obvious reasons. In today's scenario, we would not like to do all that. In fact, today's scenario, I would go back to the first point that what kind of content you can try to create when you're using high ticket opportunities. Unfortunately, it came like a sudden whirlwind. So nobody was prepared for it, whatever content you created for the summers and we were just getting into our summers, right? Peak, March and April beginning, I know the peak of our season, right? And then this thing happened. So I think it's very important to have the right content in today's scenario for the next few months. It's very important. And if you have the time to recreate content, please do that because everybody was caught unaware. And then of course, creating an L band or a pop-up with a bit of a push on the product, I think it won't hold good in today's scenario. But overall, yes, if things come back to normalcy, that adds a lot of impact to your original investment. It's a reminder and it works very well. Yeah, so I think that was the question, Mark. Last time, wave one, when the anxiousness was very high, the use of L band specifically in our category also pushed a lot of traffic into our digital channels. So because people were craving for information at that point of time. Now, of course, I agree that the scenario and the context is different, but the last six or eight odd months when until the time it was Jan of fair, it actually added, measurability was a question, Mark. I mean, I'll not say that it was measurable, but did it add to mind measures and resulting sales and the answer is definitely yes. Great, because I think we've heard a lot of categories swear by that actually, so yeah. But it was one of the points. Some different perspective, even on contextual stuff, Anita, is think while I think you might not have too much ultra tech bags being there in soaps, daily soaps, because it's out of place, but Modiji inaugurating the Statue of Unity, which has been built with ultra tech or the utter tunnel being inaugurated and that context and that context being hijacked, et cetera, by a brand and placing Stature, saying that you're not only contributing to homes being built, but you're also contributing to nation being built, is very contextual, is very, is I would tend to think reasonably decent integration and may not directly be linked to the home builders sale, but certainly adds to Stature for me. Absolutely, no, of course. So yeah, I know we're coming to the end of time. I just want to add one more thing on TV, Vanita, which is that in addition to content, somebody talked about how it's communicated. So I think one of the ways we use it as well and a lot of brands do is through the root of influences. And I think that's one thing which is above content. The last question I had was that, would you please bring it up? And since you're talking about it, just touch upon any regionalization of opportunities, the whole micro-influencer piece that has worked for you guys or not, yeah, please. Yeah, so one of the things, like I said, because our category is so much about credibility and people need to know that they're safe to do something, what we've done is actually tied up with influencers. And like you said, in different regions of the country, and actually these are superstars of different TV serials, they come and they talk about how, when in their shopping experience, they have used cashless, whether it's card or whatever, but and how they feel safe. So the content is about going cashless and the mode of communication is through influencers, who the common man can relate to quickly. That's one thing. And you have experienced a success with this, right? Yes. One formula. Anyone else? A big success. Very, very good, very nice. Thank you. Thanks. I think we've almost finished with our time, but anyone else has any example on this whole regionalization and celebrity influencer, et cetera? Also a very interesting point that I had, which I will like to conclude and I think Sunil is also there, some Bach stuff that, the top two regional languages that have actually grown more than 30% are Bhojpuri and Gujarati. So any luck on how television can be used on beyond the traditional way of looking at Hindi speaking markets, South and West Bengal and Maharashtra, are any of you like using HSM in a very micro market level? Any of you had any experience in that regard yet? I think we've started advertising clearly earlier. We never used to, when we used to do our ad translations, Bhojpuri and all was never a part of the, you know, the set of languages that we would actually translate to. But today you actually have gone really regional and we do advertise specifically in these languages because the Bhojpuri television, for example, has shot up like anything. Wonderful. So you don't think- I don't think many advertisers are still using the language in the TVC. They're using the channel, but if you're saying you're using the language in the TVC, I think still you would be the early... More importantly, the context, I think if large Kachia homes are being built in Hindi heartland to Bacca homes, I think the context is very different versus you and me. And I think that needs to echo more than even language, per se. And I think those are- Bhojpuri communication story will be enough. You have to have a look at that. You know, I think also, you know, another big trend that I see is the expansion of DD FreeDish, you know, which is happening, which is going to lead to a lot of penetration into regional markets going forward. So I think that's something that every brand has to look at. And of course, like Ajay was saying, whether it, of course it has to make sense to you, but for us, we are mass FMCG and therefore makes more sense for us to be as local as you can, because that's when consumers see you as relevant for them. Absolutely. Thank you so much. Each one of you, I think Bhavna has written to me that I think we have Bhavna, we don't have time now, right? We need to wrap up. I'm on the screen only. Thank you so much. Thank you to each one of you. Thank you. Thank you guys for being safe. Bye. Thank you. Thanks, guys. Thank you, guys.