Hello everybody, welcome back to another HitFilm Express tutorial. In this one, we're using HitFilm Express, it's free video editing software, it's free on the internet, and I'm going to show you how to relight footage for free. So if you've gone out and taken some shots, either on your DSLR or maybe you got some dark footage on your phone or you're doing a project for school and you didn't light it correctly, whatever it is, I'm going to show you how to relight your footage and make it look good. So let's go right into it. If you've got HitFilm Express, if you don't have a copy, it's free to download. The link will be in the description below. The next step here is I've selected some deliberately bad footage. This is dark, very, very yucky. Let me just quickly show you what we got here. I just hit play and you're going to see here that it's just a dark street in a kind of sepia color, a little bit of a sepia color tone and there's a flash of lightning, but overall it's just really dark and well it's just not good footage. Let's go ahead and fix that. Now the two effects, I'm going to go to the controls panel here. So we were in the media, we're switching to controls. The two effects are neon glow and the levels histogram. This is how you can go ahead and make it nice and pretty. I'm going to delete them and show you how to do it from scratch, but if you're skipping ahead, well those are the two. So I'm going to remove them. The first one and the most important one is the levels histogram. Let's go to effects here and then I'm just going to make this a little bit bigger or something like that and then instead of going through all of them one by one, just type in levels, l-e-v-e-l and when you do that you've got levy here and then you're going to see, well, levels histogram. So right now for me it's under color correction, levels histogram. I'm going to left click on that and I'm going to drag and drop it right on top of the video. When you do that, nothing happens and that's all K. Or all good. I couldn't make my mind up what I wanted to say there. All right, but what it does do is it loads up the levels histogram and I'm just going to make this nice and big now. And you're going to see here that I can go ahead and move the slider. So watch what happens here. As I move this slider, it gets darker. Okay, great. As I move this slider to the left, particularly the middle one here, now look what's happening. You see how this is relighting the shot? It's still got quite a red tinge in it, but by just moving that, by moving these mid tones and moving the highlights to the left, you'll see here this is a completely different shot. Let me click on the button. This is the regular footage. This is the revised footage. For some of you that might be all you need to do to relight your footage as you see fit. So do keep in mind that that was it. That's all you had to do. If you want to go a little further, you can go to the effects and we're going to do the neon. So I'm just going to type in N-E-O-N, neon. And then where is it? Neon glow. There's the one. For me, it's under Recents, but if you don't see it, it's under Lights and Flares. Left click on Neon Glow and drag and drop that on top of it as well. Again, this will do a whole bunch of stuff and this looks absolutely wonky, but nothing to panic about. What you want to do here, and this is the trick, is right now when you go to the neon glow underneath Controls, you're going to see the Blend Mode is set to Screen. We don't want that. We actually want to switch it up. Let's try Overlay. When you do that, now I'm going to turn it off and on. It's added another, basically it's just made it a whole bunch brighter without affecting any of the colors. So this might be too much. Don't get me wrong.  So if you don't want it at full intensity and you want it at something like this, maybe this is the color, this is the shot you're looking for. This is how you do it, guys. This is taking it. And again, this is stock footage. I'm going to turn both the effects off. I'm going to close them up here. This, right here, is the footage we got. This is with the Levels Histogram. This is with an additional neon glow, which I actually dialed down a bit, but I'll just increase it so you can see it. This is with the neon glow jacked up a little bit. So there you go, guys. That's how you brighten dark footage for free, using free software, free tools, guys. That's it. So watching, I got a ton more stuff coming up. Stay tuned.


What's up everybody? I'm EvilRabbit and we are here on Forza Horizon 4 And we are rocking JTPs Ford Mustang alert horizon session life found So we are heading to the train yard because the other night hamster urgent and I Members of the team you were at at the OGs if you don't know who they are look back at some other videos You'll find out who they are We were having a little fun doing something that we ended up calling like the horizon for manline If you guys are not familiar with what manline is it's the Hoonigan's at their Place why did my game glitch the Hoonigan manline that they do at Hoonigan headquarters? So it was kind of deemed a manline in a sense of uh, it definitely uh Take some precision and guts to do because otherwise Well, not really gods because it's a game precision to do otherwise you kind of um Die in a sense. So We're heading over to it. I know a lot of people probably uh already drifted section But we had a little fun doing a little manline challenge, you know hamster back and I and I will show you guys the clip from the other night but i'm gonna go Do it first and uh try and run it in this JTP Uh fd Mustang I was running my r32 the other night and uh, it was just a lot of fun And when you got it perfect it was like, oh my god, it's like perfect and it's so much fun to do It's not hard, but uh, it's something can be done in all seasons because it's under the cover. So we're We're going to go that way Now that my game audio gets fixed does anybody else have that game audio issue sometimes Where the game audio decides to like trip out on you because it it does for me sometimes so Like I said, we are going to go Into the top of the train yard with JTP's Mustang so before I get into uh really drifting it i'm gonna drive it real quick because uh You know, it's kind of interesting. Basically, we were going full bore here You breaking in trying to clip this triangle part here drifting all of this Continuing to try to drift this entire section because close to the end of the wall still drifting handbrake catch this triangle and then Hamster was trying to catch this outer edge and drop like a tire on the outer edge and then finish it off by catching this corner triangle so Before I get to show you guys all the clips from the other night from hamster and I Doing a little tandems on this I'm trying to run this in JTP's car. Let's see how this works break in There we go Trying to stay sideways Handbrake there we go. Oh too much Too much on uh too much on angle.  So I know i'm sure a lot of people have done this stuff already. Oh god. That's the wrong way But you know for us it was a lot of fun. So i'm gonna try this one. We're trying to try that second variation of it And then I will leave you guys to the clips from the other night with hamster urgent and I Having a lot of fun Too much on the wall So like I said, you guys can follow me and facebook twitch twitter and instagram all which found the description box below There's a lot of cool sections in this uh train yard to do some uh Nice little uh nice little drifty sections So I will leave you guys to the clips from the other night with hamster and I so as always I think you guys watch it.  Ow Do you didn't go through me that time? Did you this is like the man line? Of like hoonigan Forza horizon form the forza horizon for man line.  Did you fall off again? All right, well then I'm gonna run it wait for me I over rotated So you gotta like run these little triangle sections that I Like that are on the edges Yeah, you gotta like run like that one and that one. Oh my god, how did I make that? Oh no So I'm getting uh, I'm getting this pretty pretty down I just felt something feel weird like oh first it was the dirt now it's the snow that can't even Yeah, we're not even on a game of drift All right hamster watch this this is actually pretty fun cut to throw back.  Otherwise you drop down Ready when you are all right hamster you gotta keep it sideways keep it sideways There you go hamster running that man.  Oh man, I think I'd want to go now. All right, hold up Let me get back in drone mode. Eddie you're trying to run the man line. Do you see what we've been doing?   AP three AP three AP three What? All right, I'm gonna try to run that All right, I'm gonna try and run that man line again All right, hamster, I'm gonna follow you. Let's do it tandem man lines. Let's go. Oh boy. I gotta restart the car That was right there. I was right behind you too Uh, and you might have too much power Oops, sorry. I don't understand what's going on. I'm where we're going. All right. Follow me. I'll show you So just follow me. So you gotta try and get all these triangle pieces And get as close out to the walls as you can like triangle piece a little triangle piece get close to that wall and keep drifting And drift the entire thing Oops Kind of get it now.  Oh hamster Is this a three man man line challenge? What? hamster Yeah, it's really dark and I got the final try. Let's go. Why'd you stop?  Oh my god It was almost me. Oh, I was gonna hit that pole. I had to clutch kick so I didn't hit that pole Oh my hamster That's actually hamster that Oh the window No, the triangle which one. Oh, no, I hit that one. Oh god I'm stuck. No, don't hit me.  Don't do it. Don't do it. Oh Do a barrel No, I can hit that last triangle too Wait, I think I have an extension of the man line hamster Hamster man Ready Manline 2.0 That's actually kind of fun. Yeah, that's actually kind of fun because you got to get the jumps right All right, ready? Yeah Well, I went sailing


Hello everyone. I'm Francine de Alvarez here with a special report. Since the events of September 11, 2001 and the anthrax incidents that followed, there is a growing concern about new kinds of terrorist attacks. A major concern is the threat of attacks on the United States food supply. Intelligence reports have found that a terrorist attack on the food supply could pose both severe public health and economic impacts and also damage the public's confidence in the food that we eat. Both food safety and food defence are focused on keeping the nation's food supply safe. The difference between the two is that food safety is concerned with accidental contamination of food, while food defence is concerned with intentional contamination or sabotage of food. Food defence awareness and preparedness starts on the front line. Employees are the first line of defence in preventing, detecting and responding to potential threats to the food supply. The FDA has created an initiative called Employees First that explains the simple steps frontline food industry workers can take to help protect against intentional contamination of the food supply. This first initiative is designed to help frontline food industry workers remember the following F. Follow company food defence plan and procedures I. Inspect your work area and surrounding areas R. Recognize anything out of the ordinary S. Secure all ingredients, supplies and finished product and T. Tell management if you notice anything unusual or suspicious. If the Employees First initiative is implemented nationwide by conscientious frontline food industry workers, the nation's food supply can be protected from terrorist threats. That's the news. I'm Francine the Alvarez. Does the FDA really think that people will actually go along with this food defence initiative? Most people don't believe that someone would be devious enough to actually think of a plan to poison the food supply, sell the antidote to the high bidder and take over the world in the process. No one would be that devious and calculating. No one that is except me. Food defence plans are not. No one will be ready to stop my master plan. After all, employees rarely pay attention during orientation. They often don't read their handbooks and they probably won't follow any plan their bosses give them to protect their food supply. Frontline workers simply don't realize how important they are in keeping the food supply safe when the first line of defence is not paying attention. The world is mine for the taking. Speaking of plans, let's see how my agents are making out with mine. My name is Ace. I'm the coolest one you'll ever meet. I'm here to show you how important you are in protecting the food supply. Thanks to the FDA's first initiative and your dedication, the food industry is prepared for a threat like this. What is first? I could tell you, but it might work better if I showed you. Here, take a look. F reminds us to follow our company's food defence plan and procedures. Each employee should have a good understanding of what their company's food defence plan and procedures are. You should ask your manager or supervisor if you have any questions about the plan. It is very important that you both read it and understand it so that you can put it into action if necessary. Always review employee bulletins and posted information about food defence so that you're up to date on any changes or new procedures. Having a plan is the first step in food defence. With a well-constructed plan, terrorist schemes and threats against our food supply get jammed up pretty quickly. What? This can't be happening. If the food industry starts adopting and following food defence plans, I'll never be able to get to the food supply. Attention all agents, they're on to us. They've developed food defence plans and are aware of possible threats. We must step up our plan and begin to infiltrate the workplace. With First, not only should you follow the company's food defence plan and procedures, but you should also inspect your work area and surrounding areas. Make sure you visually inspect your work area before, during and after your shift. You should also inspect food materials for tampering and follow the appropriate procedures for reporting anything out of the ordinary. And keep personal items away from food processing or storage areas. Okay, now we know what the F and the I stand for, but what about the R? R reminds us that it's important to recognize anything out of the ordinary. But what kinds of things should you look for? You should identify any unauthorized access or changes in your equipment. Someone using your equipment or making changes to it without permission are things to look out for. Follow company procedures that limit access to the facility and controlled areas. You should never give a key card or access code to anyone. If they don't have permission to access that area, it's for a reason. Always be aware of individuals who are not wearing appropriate clothing or who don't have proper identification. Anything out of the ordinary should be reported to a manager or supervisor immediately. Agent Zero, I've seen how many frontline workers have been inspecting their work areas and have identified things that are unusual or suspicious. They are really putting this first initiative into practice. No matter, we'll hit them where it hurts. Get the ingredients, supplies and food products contaminated immediately. I bet they're just lying around with easy access. Don't fail me again. We're running out of options now. There's also an S in the first initiative. The S tells us to secure all ingredients, supplies and finished product. If things are properly secured, the wrong people will not be able to get to them. You should secure ingredients, supplies and food during preparation, during distribution and during storage. You should also store food products separate from poisonous and toxic chemicals like cleaning and sanitizing products. Making sure the ingredients, supplies and food products are secure will make it that much tougher for terrorists to do anyone harm. Listen and listen very carefully. The frontline food industry workers have defeated every attempt we've made and now my master plan is ruined. Get out of there before you get caught. If they find out you're there and report it to management, we're all going down. The T in first lets us know that we should tell management if we notice anything unusual or suspicious. We know that if there ever is a threat against our food supply, we'll be well prepared to stop it. We have followed our company's food defense plan and procedures, inspected our work area and surrounding areas, recognized anything out of the ordinary, secured all ingredients, supplies and finished product and told management when we saw anything unusual or suspicious like unlocked or open doors or equipment or unusual behavior by employees, customers, contract workers or other individuals or if we suspected food or product tampering. Every single time we perceive that there might be a threat, we told management. We'll always follow company procedures for reporting a threat. With dedicated food industry employees implementing the first initiative, no plot against the nation's food supply can succeed. Remember, F, follow company defense plan and procedures, I, inspect your work area and surrounding areas, R, recognize anything out of the ordinary, S, secure all ingredients, supplies and finished product and T, tell management if you see anything unusual or suspicious.  That's you. I know you'll be prepared. This is Ace, the cool one signing off. Remember, you'll be cool too if you follow the employee's first initiative. I've been defeated this time, but this is far from over. There are many places in the food industry that do not have food defense plans and when I find them, and I will, the world will be mine. Oh, yes, it will be mine.


Okay, so don't make primary carbocation, it's the first thing you want to know. Yeah, don't be like Billy. Okay, so let's draw this thing out. Okay, so this is the alcohol chapter I think. Okay, so first thing that's going to, guys, first thing that's going to happen up here is you're going to, so let's draw out sulfuric acid, so you guys know. Of course, this is an acid, right? So what's going to happen is these electrons are going to remove that proton there. That's going to give you the positively charged alcohol versus the steric acid. Okay, so this is where you guys have kind of done a mistake, right? So this thing isn't going to leave by itself because the intermediate that would occur is too high energy. You're not going to make that type of carbocation. So honestly, there's water in every sulfuric acid solution, but since it doesn't say water in here, you need to just assume what's going to happen, right? The conjugate base of sulfuric acid is still there, right? So it's going to be this. So that's somewhat basic. Anyways, you've got to remember this is the catalyst of this reaction, right? If you're not regenerating your catalyst, then you're doing something wrong. So here you've got the proton here that's beta to that protonated alcohol, okay? Because you've protonated that, made it a good kind of quote-unquote leaving group, right? So it's going to make the pKa of this proton go lower, okay? So it's going to promote the elimination reaction. So is this going to happen in one step or two steps? One step. One step, why one step? Because you can't have a primary carbocation. So one step elimination reaction is called a what? An E2 reaction. It is concerted as you get there, right? All three of those arrows. This one will happen, then this one will happen, and then this one. So it's not, I'm sorry, it's not concerted. It'll go one, two, three, like that, right? But we call it elimination reaction, but of course there's two types of elimination. So you've got to, I think you've got the right product. I don't know, I didn't look at the product. Yeah, I got half of the product. That's the product, right?  So that would be your older product, isn't it? Yeah, usually you say draw the organic products or whatever, and if we drew that. That's it? Is everybody cool with that one? No questions?


And welcome to organization day, the one day of the year when I try and keep up with Max Tracy, because I get to share this meeting. It's a big act to follow. But at least this year I have been in the job more than four weeks. We're going to give it just another minute as people log on. Hey Catherine, I'm just experiencing a bit of technical issues in city hall so trying to sort those out, hoping you can give us five minutes or so to try and resolve. Of course, and maybe we'll factor that into the IT budget for this year. The G's for the delay, but we should be underway here no later than 715. So glad the technical issues worked out. There are city counselors here.  My day to shine. The first thing for us to do is the pledge of allegiance so please rise and join with me. I pledge allegiance to the flag of the United States of America and to the republic for which it stands one nation under God, indivisible with liberty and justice for all. Thank you. The next item is a motion to adopt the agenda. Is there someone who would like to make a motion. Councillor pine. Is there a second. Councilor Freeman. All in favor, please say aye. Aye. Any opposed, please say nay. And the motion carries unanimously. This brings us to item 2.01 the swearing in of the mayor. And I am happy to turn it over to city attorney Blackwood. Mr. Weinberger, would you please rise and raise your right hand. Move the cameras. Would you please repeat after me. Under the pains and penalties of perjury. Under the pains and penalties of perjury. I'm a row Weinberger. I'm a row Weinberg. Do solemnly swear and affirm. Do solemnly swear and affirm. That I will faithfully execute the duties of the office of mayor. That I will faithfully execute the duties of the office of mayor. That I will faithfully execute the duties of the office of mayor. That I will faithfully execute the duties of the office of mayor. That I will conduct theBoard official. This will be the best of my judgement and ability according to law. Best of my judgment and abilities, according to law. Thank you, Mr. Mayor. You are sworn in. Thank you. Because I can let me be the first one to officially congratulate you, Mr. Mayor. elected and re-elected city council members. Okay. Thank you. Just the camera again. And the councillors who just elected to rise and raise their right hand and repeat after me. I can't start my video. Okay. We'll wait for you Councillor Barlow. It's been the host. Oh the host is out. Okay. Ready? Here we go. Under the pains and penalties of perjury. Under the pains and penalties of perjury. I state your name. I'm Mark Barlow. I'm Freeman. I'm Jack Canson. Do you solemnly swear and affirm? Do solemnly swear and affirm. That I will faithfully execute the duties of the office. That I will faithfully execute the duties of the office. Of city council. Of city council. Of city council. To the best of my judgment and ability. To the best of my judgment and ability. According to law. According to law. According to law. According to law. Congratulations. Congratulations councillors and congratulations Councillor Barlow. We're very excited to welcome you to this fun club. And now, Mr Mayor, I am thrilled to turn it over to you for item 3.01, the state of the city address. Thank you, C. O. Shad. Good evening to the Burlington community. I'm honored to be here tonight to deliver the annual state of the city address, a duty given to the mayor by the Burlington City Charter. Tonight, I congratulate our three newly reelected city councillors, Joan Shannon, Jack Canson and Perry Freeman. And I welcome Mark Barlow to the city council. Thank you all for your service. And I look forward to working with each of you in the years to come. To the entire city council, I'm looking forward to the day not too far away when we can again be back in the same room together. I greatly appreciated the one-on-one mask walks and phone calls that I've had with most of you since town meeting day. And I'm excited about the many areas of agreement and common ground between us. I'm committed to doing all that I can to ensure that our work together forges compromise and new solutions for all of Burlington, especially in the areas where members of our community have differing views. I expect that Councillor Max Tracy will be reelected tonight as city council president. And I welcome you working with Max and have appreciated our shared commitment to putting the interests of Burlington first throughout the pandemic and the pressure and the pressures of competitive campaign. I'm excited, Max, about what we'll do together in the better times ahead. One of the losses of not being together in city hall tonight is that I can't ask for a round of applause for the city's incredible 18 person team of department heads. I'd like to ask them all, however, briefly turn on your cameras and join me here on the Zoom. I feel so lucky every day to get to work with such a talented, dedicated and caring group of leaders. This past year has placed new demands, unbelievable new demands on each of you and your teams. And you have met those demands with creativity and commitment. Thank you for everything that you do for the people of Burlington. I want to particularly recognize and thank Blackwood, who has served as a city attorney for the past nine years and will be departing the city in June. The position of city attorney is a critical and demanding one. And throughout her service, Eileen has approached the role with great skill, nuance and relentless hard work. Eileen, you have made Burlington a better city. Thank you for your work and for swearing me in tonight. To the entire city team, what a year. Even in normal times, the city team works very hard and often behind the scenes to provide a huge range of essential and enriching services to the people of Burlington. That has been even more true this past year as the pandemic required us to change the way we work fundamentally and to take on new and critical challenges. Through it all, it has been my great honor to work alongside you. And I can't give a stay to the city address without thanking my mom and dad who are logging on from their home in Heartland, Vermont for their love and their support. And to my daughters, Lee Lynn and Ada and partner Stacy, I love you and I'm so grateful for you. When I delivered this annual address last year, we were in the early weeks of the coronavirus pandemic. And I declared that the state of the city was a state of emergency. In the year since this pandemic has reshaped our daily lives. It caused death, hospitalization, and severe illness. It has isolated us and has badly and unevenly impacted many Burlington families. Across the nation, this pandemic has claimed more than 550,000 lives. I want to pause here to take a moment of silence to remember those who we have lost in the past year. Even as we recognize that great loss and pain today, one year later, we are in a dramatically different place. Certainly appears that the mayor is having some technical difficulties. So I expect that we will get those resolved as soon as possible and resume the state of the city. I apologize for this inconvenience. As for the inconvenience, I have spoken with Chief of Staff RaDell. Unfortunately, the Wi-Fi is not working at City Hall. Would like us to wait just for a few minutes so that he can resume his speech. And this is one of those unfortunate side effects of COVID. But I really thank you for your patience. And she indicated that it would likely not be too long. So thank you again. CEO Shad, can you hear me now? Yes, we can, Mayor. Thank you so much. All right, we have a different computer and a different Wi-Fi system and hopefully this will work better. My apologies to everyone. I'm going to resume where I think I cut out. Even as we recognize the great loss and pain of the pandemic. Today, one year later, we are in a dramatically different place. Over the past year, we have worked together to contain the virus as well as any city in America and found new ways to come together to each other's aid. And now, though the pandemic is not yet over, and it is critical that we continue the strategies of caution through more challenging, high-risk weeks, the end of the pandemic is in sight. As the threat of the virus proceeds, our task will be to redouble our efforts to rebuild from this year of economic and social disruption and respond to the multiple other simultaneous emergencies that we face. The work ahead is vast and daunting. However, we embark upon it with a new understanding of the power of local action, innovation and collaboration to address our greatest challenges and more resources from the federal government than we have seen in decades. City government has already begun to plan for the key pillars of our work ahead, ensuring that Berlin-Tonians get help recovering from the historic recession of this pandemic, addressing the climate emergency at the local level, making progress on our housing crisis and continuing our work to rebuild and strengthen our critical public infrastructure. In each area, we also will need to work to eradicate racial disparities and make Berlin-Ton a place where everyone in our community feels true belonging. For all these reasons and more, tonight, the state of the city is one of great hope. Together, we are ready to take on the opportunities ahead and emerge from this time of historic challenge as a healthier, greener, more equitable and more racially just community. This spring, I will work with the city council to chart a course for the next three years in each of those areas. Tonight, though, I will focus my remarks on the crisis that runs through all of them, the urgency to eradicate systemic racism from all aspects of life in Burlington and to do our part to secure, at long last, racial justice for all Americans who are black, indigenous or a person of color. We must acknowledge that racial justice is our most pressing emergency and our hardest challenge and it is one that we have failed to get right over a period of time that stretches from before our country's founding into the present day. We can see the depths of this failure across every part of our society. We see it in the human toll of the coronavirus pandemic where here in Vermont, residents who are BIPOC have been infected with COVID-19 at a rate two times higher than white non-Hispanic Vermonters. We know that disparities like this one are result of other disparities, like inequitable access to safe work environments, health care, housing and economic security. We simply cannot continue this way. In the Burlington School District in 2019, 16% of the students were black, 12% were Asian, 8% were multi-racial and 3% were Hispanic or Latino. That is 39% overall. These children are the future of our community and we have to make Burlington into a place where they can feel the same joy, experience the same safety and access the same opportunities that white children are able to. We also must recognize the national events going on around us that shape our local context. We are meeting as Derek Chauvin is on trial for the murder of George Floyd and as we are approaching the one-year anniversary of Mr. Floyd's killing. In that anniversary is a reminder of how much is at stake in this work and of the pain and demand for change that was channeled in protests around the world and here in Burlington. We have also seen in recent weeks and months a terrible spike in violence against Asian Americans and Pacific Islanders, which is only the latest in a long history of shameful anti-Asian policy and practice in this country that must end. Tonight I want to speak directly to white people like myself. I know that explicitly targeting government effort and resources toward BIPOC from honors causes discomfort for some. Much of this discomfort comes from a belief that the government should not bias any class or grouping of residents over others. However, this assessment ignores our history. For centuries policies and practices in this country explicitly discriminated on the basis of race in many aspects of our society. These policies created vast and enduring harm and remained in place through much of the 20th century. We are going to need to use strategies that are also race-based to address that harm. When we do that, all Burlingtonians, not just black and brown residents, will benefit. As one example, consider the cost of racism to our society. Last year, the financial services giant city released a report that puts a number to this cost and found that 16 trillion dollars has been erased from the US GDP over the last two decades due to discrimination. I want to demonstrate clearly in these remarks tonight that my administration will place racial justice and racial equity at the center of our work going forward. My administration has attempted to work on racial justice in the past. However, it is clear to me now that our efforts before this past year were inadequate. Further, in recent weeks, I have caused harm to the black community in Burlington and particularly to black women in Burlington and for that I am truly sorry. I'm seeking to learn to make racial justice central to the work of local government and to become an anti-racist leader who identifies racism and works to dismantle it. I hope that this speech can be an important step in repairing that harm and committing to that work. I know that words alone are not enough, so as I speak tonight, I also will detail how I intend to follow up these words with actions in the months and years ahead including and especially by elevating and supporting the work of many partners, organizations, and BIPOC leaders. Tonight I ask all of you to imagine Burlington of the future where we have eliminated racial disparities and where everyone in our community feels true belonging. Belonging is more than merely acceptance. Belonging means knowing that you are valued, included, and part of the community around you. I believe that the city of Burlington has an important role to play in eliminating disparities and cultivating belonging. Doing so will require us to continue initiatives that we have launched over this past year and also launched several major new ones. I want to be clear that the work I will speak about tonight is not the work that is my own, but rather work that we have done together thanks to the efforts of many people on the skilled city team, the leadership of city counselors, and the partnership of many committed and talented community organizations and individuals. Over the past year, the city of Burlington elevated racial justice in our work in new ways. At last year's State of the City, we welcomed Taisha Green as the city's first director of racial equity, inclusion, and belonging, known as REIB, and launched that new city department. In the years since, Taisha has become a core member of the city's leadership team. Too often, she is the only black person in the room or on the Zoom as she holds us accountable as an organization for centering racial justice in all our major decisions. She has done this job fearlessly and consistently and made us a better organization and made me a better mayor. Taisha, I want to again apologize for the pain I have caused you and thank you for the grace that you have shown me. I appreciate all that you have already accomplished and I am looking forward to our work together over the years ahead. Over the last year, we grew the REIB department from one to three people and we welcomed Schuyler Nash and Blaine on Tensei to the REIB team. Schuyler and Blaine, you have already forged important change and the city is lucky to have you. The REIB team's work in their first year has been both broad and deep. Last June, Taisha and I announced that the city's eight-point plan to protect BIPOC communities and ensure a racially just recovery, which has changed and shaped the city's response to the pandemic in important ways. One example is that the city granted $315,000 to BIPOC-owned businesses and nonprofit organizations in Burlington to support their pandemic recovery using both federal funds and local private funds that were raised by REIB. As one of the recipients of these grants wrote to REIB, quote, we always are forgotten until now. Thank you for seeing us and knowing that we are here too. REIB's work also included helping the city and more than 30 other organizations in Chittenden County declare racism a public health emergency and commit to a sustained and data-driven effort to eliminate racial health disparities. In between, REIB did much, much more from developing the city's nearly complete racial equity strategic plan to supporting vaccination clinics in Burlington specifically for BIPOC for monitors in their households to helping Burlington launch a task force on reparations. Going forward, we should make permanent many of the successful innovations of this past year. To that end, by the end of this month, I will issue an executive order to formalize the racial equity toolkit that REIB has created, make it public, and require its use every time we develop a new policy or initiative to ensure that those policies positively impact racial equity as we have attempted with every new effort during the pandemic. Further, over the next year, all city of Burlington employees will go through an intensive anti-racism training curriculum developed by REIB. In the fiscal year 2022 budget, I will include funding to make the city's trusted community voices program permanent and implement the city's first comprehensive language access plan, which the city council approved last November and which was developed in partnership with Councilor Ali Jain. Also in the year ahead, our work will accelerate to eliminate race-based disparities across all social determinants of health. To forward and guide this work, the city has recently hired our first-ever public health equity manager, Mariel Matthews. All of this work and more is a major undertaking that will need to be properly resourced to succeed. And so, there's another action for us to take going forward. As part of the fiscal year 2022 budget, I'll be bringing to the city council a proposal to substantially increase the size of the REIB department. Even as we work to institutionalize and build on the lessons of 2020, we also must do more. And that is why over the next year, the city will also pursue three major initiatives to promote a greater sense of belonging here in Burlington. The first of these initiatives will be to sponsor the city's first annual Juneteenth celebration. The Juneteenth holiday celebrates June 19th, 1865, when the news of the end of the Civil War reached Galveston, Texas, and the enslaved people there finally learned that they were free. More than 200 cities across the country now host Juneteenth celebrations to promote knowledge and appreciation of Black American resilience, culture, and history, and to celebrate the day when independence can finally be enjoyed by Black Americans. This summer, as a result of the REIB department's initiative and leadership, the city of Burlington will join this national movement and host a major celebration with free events, free food, and entertainment, and also educational opportunities that speak to work we still have to do to ensure that everyone in America can access the foundational rights of this country. The second of these initiatives will be to develop a new focus in the city on increasing Black homeownership. Homeownership is one of the most powerful indicators of belonging in a community. But in Vermont, the rates of Black homeownership are alarmingly low. Here in Burlington, according to 2019 census data, out of the 6,000 owner-occupied homes in the city, just 18 of those homes, 0.3 percent, were Black-owned. This is no accident. As discussed at the mayor's book group in September 2019 when we read The Color of Law by Richard Rothstein, federal and local laws and practices across the United States were worked systematically and explicitly to deny Black families the opportunity, safety, stability, and generational wealth of home ownership. This was done around the country with tools such as property deeds with racial covenants, discriminatory federal financing, and zoning laws that made certain neighborhoods accessible only for single family homes. These practices created exclusionary and racially disparate land use and settlement patterns in cities across the country, including in some respects here in Burlington. Today I'm announcing that this summer we will hold another housing summit with a strong focus on expanding our collective understanding of housing inequities and centering racial justice in the solutions. Our goal coming out of this summit will be to deliver to the city council by this fall an actionable plan to eliminate the disparity in home ownership among Black Burlingtonians. The third of these initiatives is that over the next year we must continue to grapple with overcoming the history of racial injustice and law enforcement. To be a city where all belong, we must become a place where all Black and Brown Burlingtonians are safe, protected, and not threatened by our public safety systems. We have made several committed attempts at this work and our police department has repeatedly shown itself to be a professional, skilled, and able to successfully embrace significant change and improvement. Despite this though, our public safety reform efforts in the last couple of years simply have not succeeded in achieving the cultural and structural change that is needed or in forging the new consensus on public safety in Burlington that we all hope they would. I know that this is an issue on which Burlingtonians have been divided. There are some in Burlington who fear that changes to our public safety systems will make them less safe. There are also neighbors in Burlington with the lived experience and fear that our public safety systems have never kept them safe. My fellow Burlingtonians, this is an issue we must address and one we can only successfully address with a mayor and city council that work together to forge consensus. This work must include engagement with both the community and our officers in listening intently and with purpose to those most impacted. After the many conversations I've had with councillors since town meeting day, conversations that were open and genuine, I truly believe we share a desire to heal this division and work to become a genuinely anti-racist community in every sector including law enforcement. I want to speak to some of the work this will entail. Right now the city has several police transformation processes underway including critically an operational and functional assessment of the police department. This assessment is designed, is outlined in the RFP, to give us a roadmap to transition to a new public safety system. It is my strong hope that this report and ensuing discussions will give us the tools to collectively understand our public safety needs and help resolve the disagreement that has existed since last summer over how many Burlington police officers we should have. If we get this work right we can replace that tense disagreement with empowering clarity about what well resourced and professional public safety services should look like here in Burlington. Relatedly I'm excited to be meeting later this week with community leaders and and Bob Bick the executive director of the Howard Center to explore how best to bring an initiative like the CAHOOTS model that is in place in Eugene, Oregon as well as other cities here to Burlington. I believe there's also broad agreement that changes to our system for administering officer discipline will increase trust in our police department. Despite that agreement the details of how to get this right have eluded us. I am committed to trying again on this issue as one of the first orders of business ahead and I know my city council colleagues are equally committed to finding common ground. As we embark on another year of this difficult and critical work it is clear that we also have considerably more to do to ensure that our officer recruitment training retention and performance review systems are aligned with the values and goals of this community. Another part of the way forward to a new consensus will be to improve communication and understanding between our officers and the community. I attended the most recent community conversation at the YMCA and thought the dialogue was rare important and healing. We must continue and expand these kinds of conversations in the year ahead. Too often over this past year racial justice and public safety have seemed in tension with each other. Going forward I am convinced that we can and must find a way to achieve both. As I'm speaking about the ways that the city of Burlington will work towards racial justice I know that our success will rely on many other organizations and individuals being part of this work as well. And indeed this is the work that all of us including and especially white Burlingtonians like myself have a stake in for the simple fact that we will not realize the promise of this country or this community until everyone enjoys the dignity and opportunity that will come from achieving racial equity. Last summer at an outdoor event in front of City Hall when we declared racism a public health emergency and committed to ongoing action City Councilor Zariah Hightower spoke and shared words that really stuck with me and many present that day. She said quote our job is not to be saviors but to be but to find areas where you have embedded racism in your institution and remove it. That is what I'm seeking to do in the years ahead to find the places where the city of Burlington has racism racism embedded in our institution and to remove it. We will continue this work and tonight I also call on all of the organizations and individuals in Burlington and our area to work to do the same. I say this knowing that many organizations already have embarked on this journey and in some cases are well ahead of where the city is. I'm grateful for your efforts. Hope that you will continue or start them and then we can work together as committed partners. I'd like to close tonight with a with a personal story. This past weekend my family celebrated the seventh anniversary of the day when my daughter Ada officially became part of our family. The celebration marked in pandemic style with takeout from one of Burlington's many great restaurants brought back powerful memories of the amazing process of becoming a family through adoption. It is a process that involves all of the typical preparations for parenthood as well as many things that biological families often don't experience getting fingerprinted having social workers visit your home and for us considering whether our interracial family would belong here in the very white state of Vermont. My family has been fortunate that Ada and her older sister Leland have enjoyed an inclusive community throughout their public school experiences but the question still weighs on me as a community leader. My daughters will always enjoy certain privileges that many do not. At the same time I fear that they will encounter discrimination that Stacy and I don't and I know that there is only so much that I can do to protect them from a racist world. And so I've resolved that I must do more to change that world and to make sure that Ada Leland and all other children of color in Burlington know that they fully belong here. This work will be challenging and it will be long. I am sure that I will continue to make mistakes along the way and that I always will need to strive to do better. Tonight I commit and I recommit to this work and I ask all of you to join me. As I said at the beginning of this address the state of the city is one of great hope. We have hard challenges ahead but this is also a moment of promise and opportunity to rebuild a better city in the years just ahead than the one that was hit hard by COVID a year ago. Together we can realize the potential that potential for the great city of Burlington. Thank you and good night. Thank you. If you could just give me a minute to enable the councilor cameras again. Of course. In the meantime I will just say that the next item on the agenda is item four which is public comment. This evening it was announced in the agenda that public comment is limited to city council action items so that is election of the city council president and election of board of finance members. We only had one member of the public sign up and we have already communicated with her because it was not one of those agenda items so she will speak at next week's regular meeting. Excuse me. So that does bring us to election of the city council president when the chief of staff has finished enabling the cameras. I'm not sure. I think we should be all set. Great. I don't see them all so I'm just going to change my view really quickly and give everyone a chance to turn them on. Excellent. So I am pleased to ask for nominations for the election of city council president and also chief of staff Rodell. I note this message from councillor Barlow who cannot turn on his video yet. So I'll just give it another minute. I also see that councillor Cheng doesn't have his video on yet. I think he should be able to he just perhaps needs a moment yet. Councillor Mason. Oh great we've got him. Beauties of zoom. It works so much until it doesn't work. Okay. councillor Cheng. I think we're seeing your ceiling maybe. Yeah sorry. I'm not sure but I'm definitely not going to be able to tell if you make a motion so just fair warning there. Wow friends I guess we should not have me facilitate these. Maybe it's my jinx on the IT issues. So let's get through this. I am going to ask for nominations for the election of city council president please. Councillor Pine. Thank you. I'd like to place a nomination councillor Max Tracy and I'd like to give some words to proceed that. On the heels of a recent election during which two among this council sought the office of mayor it is especially important that our next council president bring this council together and for forge a shared sense of purpose between the council and the administration. On many issues there is more that unites us than divides us and we should always strive for common ground but when we cannot find common ground despite our best efforts at collaboration and compromise I believe that we must remain firmly rooted in our principles and always vote our conscience. The role of council president is to set the tone for the council and how we interact with one another the administration and the public and I believe Max Tracy has done that job very well for the last 12 months. When Max and I spoke about why he wanted to serve as council president a year ago he shared his view with me and his view that the role of council president is to provide advocacy for and support to other counselors so that they can leverage their skills effectively while also serving as a bridge between counselors and the administration again something that he has done people tend to think the council president has lots of power because of the title kind of like a local version of speaker of the house that's just not the case in our community. The role is facilitator mediator and thought partner and while the president sets agendas science committees serves as the council's official spokesperson even gets the mayor's parking space when he's out of town and runs the meetings they also have to take a step back from debate committee work and introducing their own resolutions in order to ensure that others in the body are able to govern effectively in this sense I see the role of council president is very much one of facilitation that enables the other 11 counselors to achieve their governing goals and to best represent their constituents. I'm supporting max again for election as council president because he shares believe these beliefs and goals and I trust him to carry out the role in a way that builds our collective capacity to govern this community in a fair respectful transparent and democratic fashion. Please join me tonight in casting unanimous support for max tracy for city council president. Thank you counselor pine. I have been instructed by city attorney Blackwood that I need to ask for any other nominations. Are there any other nominations? Now this is going to get awkward because she told me I needed to ask for nominations several times. So doing my duty max tracy has been nominated. Are there any other nominations? Excellent. Let's vote all in favor of max tracy for city council president. Please say aye. Aye. Aye. Aye. Any oppose please say nay. And that passes unanimously and congratulations president tracy and I am so pleased to turn over facilitation of this meeting to you. Well thank you very much CEO shad and thank you counselors for your continued support as your council president for this coming year and I think back on this moment last year and what I said in that moment which is that I felt the weight of the council presidency in a way that was perhaps that I didn't understand necessarily what all I was entering into but that it was going to be a very intense moment and that I felt a sense of weight. I didn't know quite how heavy it was going to get or how challenged we would be as a community and specifically as a council and I've appreciated over the last year the sense of collaboration that I've been able to to have with many of you with the mayor with city staff and with so many community members it has been an absolute honor and a joy to serve as council president. It's something that has been really despite its difficulties just something that has been very very much something that that I have relished in the last year and that I'm very excited to continue especially given that we are now in a moment of I think where we have significant reason for optimism and where we may be on the precipice of a great social and cultural rebirth as a city and one where maybe just maybe I'll get to leave a city council meeting in person at some point. I think that those in person meetings and that transition to back to being in person whether it's in the context of our full council meetings or committees will be part of our shared work together and something we'll have to work on together understanding that council meetings in person may not look exactly like they looked in the past and I think I'm going to be certainly welcoming of ideas that you all have for ways that we can continue to make council accessible and open to the public in ways that we're not necessarily the case prior to the pandemic. And I think that this will be crucial in service to all of the unfinished business that we have as a council whether it's crafting an inclusive budget that advances our values in meaningful ways whether it's really truly and meaningfully addressing systemic racism in all of its manifestations whether it's transforming public safety and specifically bringing independent real community oversight whether it's economic empowerment whether it's cultural empowerment there's so much work to do on that front in addition to the climate crisis in addition to issues that our community faces with substance use disorders as well as things like housing that have remained intractable and very challenging for us going forward. So I look forward to a year of shared partnership with the administration with counselors and of course with the broader community and thank you for your continued support this evening. With that we'll move on to our next item which is the election of the board of finance for members of the public if you don't know the city council has a number of standing committees one of which is the board of finance which which helps review and vet spending decisions for the city of Burlington that board is composed of several members of this council and the administration with the mayor and the council president serving on that board but then also in addition to that three city counselors that are elected at this meeting on organization day as is our as is our city tradition and is as is the the rules under city charter. So with that I will open the floor to nominations I believe that counselor Stromberg is prepared to offer nominations go ahead counselor Stromberg. Thank you president Tracy I moved to nominate counselor Ali Jang counselor Karen Paul and counselor Brian Pine to serve on the city's board of finance. Okay so we have um counselor Stromberg is moving a slate of the three candidates so counselors Paul Jang and Pine counselor Stromberg did you want the floor back? Yes please briefly. Okay go right ahead. Thanks so much um yeah so I feel that um this particular group of people um has you know only proven to work so well together in such a balanced and healthy way on the board of finance and I think um you know this level of dedication does not you know it's a rare it's a rare thing and I and I really think that um these individuals um have really led our city in such a way especially in this past year so you know I'm very inspired by each one of you and um I think you're doing a phenomenal job and I don't think there's you know reason to change anything um I think it's a really strong board of finance so um I am very proud uh to nominate this this group of people and um proud to be able to work with you um so yeah thank you. Thank you for that counselor Stromberg are there any other nominations for board of finance? Are there any other nominations for board of finance? All right I'll go one more time. Any other nominations for board of finance? Okay hearing none counselors we'll go to a vote all those in favor of adopting the slate of counselors Paul, Jang and Pine please say aye. Aye. Any opposed? The motion carries unanimously and now we now have a board of finance with that a motion to adjourn is in order may please have such a motion. So moved. Moved by counselor Pine seconded by counselor Mason all those in favor Aye. Aye. Aye. Any opposed? We are adjourned look forward to seeing you all next week when we get back to business. Thanks counselor.


My name is William Jackson, born and raised here in Philadelphia, it's great to be back home and actually be able to speak at the conference this weekend. I've been here a couple of times, didn't have a chance to speak, but this year it's a wonderful, awesome year to do it. The weather to me, like typical Philly weather, it's like okay it's a little gloomy, little overcast, but the energy is awesome, the energy is wonderful. So before I continue, you know my name is William, so we're not going to go around the room and introduce each other, because that would take so long, but I would be remiss and I would get in really serious trouble if I didn't introduce Aida, my girlfriend.   So I have to give it up and give her a hug. So please give her a hand because without it, this would not be the great presentation that it's going to be. So you know what I said, this is going to be a great presentation, right? So y'all help me make it a great presentation, okay? Alright, so first of all, I'm an elementary school PE teacher. Who knows what PE means? And please don't say play education, okay? What is PE? Visual education. And I'm also a technology teacher, so I have the best of both worlds. I teach PE where I can wear T-shirts and shorts and tennis shoes and I teach technology so I can teach the kids a whole lot of stuff while they're trying to figure out how to be programmers, designers, coders, and of course you got young ladies and young men that want to hack the whole world and take over everything. So you have all that combination. So this presentation basically is not on a specific platform but it's designed to get some dialogue going on about the type of content that you're creating and why it is important not to just rely on SEO, not to just rely on Google Analytics but to get out and get involved and engage in your community. Those being what I call clinical digital platforms cannot show the emotion and the passion that you have for what you're doing. So when someone looks at what you're creating, your digital content, you want them to get a feeling for the type of person that you are and what you could contribute not just to your business or organization or who you're working with or your associations, but the people that are just looking at your content, they just come across it and even the people that you're probably marketing to. So as we talk about this, if you have a couple of questions, I'll be more than having to attend a couple of questions but particularly afterwards if you have more in-depth questions I'll be happy to answer and I'll be happy to answer as well. So like I said, I'm a teacher, I'm an elementary school teacher, so I do have a lot of energy. So if I have a tendency to go really, really fast, it's okay to just say William, slow down a little bit. And I do move around a lot too.   And it's funny when a kindergartner says that because they're like, if you ever seen kindergarteners try to walk in a line, it's like herding cats. It's like they're all over the place. And don't let a butterfly come out of nowhere and it's like their tent is like, it's just gone. So one of the things I want you to think about is one, the type of content that you create because you all are content creators. You've developed some type of content that you're placing in a digital environment.  No, we're not in school and no, I'm not going to take it from you. So when you got a phone or a tablet, take it out and hold it up, all right? So I need y'all to repeat after me. Okay, all right, you ready? This can be my best friend or my worst enemy. So you keep that in context and you're thinking of how you develop your content and where you post it and how you post it, okay? Because it is very important because even though you're posting or marketing to a specific audience, you never know who's going to run across your content, okay? I just saw her in here, is Jody in here? Jody's not in here. Okay, young lady named Jody, we were talking about downstairs before we were getting our headshots, that how people now are really thinking about when you're attending a social event, what kind of drink you have in your hand or if you actually have a drink in your hand, oh, that's cool, okay? So the industry thinking is because you're representing your business or a business, you have to be very mindful of what you have in your hand and where that picture's going.  If you're part of a nonprofit organization, definitely you have to be careful of the perception people have of you and what you're doing. So the general consensus is now that you put it down or you hide it because the people that you're associated with or you're seen with also can and does give you value to your content now and forever more. And then on top of that, you just don't let anybody take your picture because you don't know where that picture's going. So you have to be very careful. So it doesn't matter if you're with a Fortune 500, Fortune 1000, Fortune whatever, your perceptions are very important with the content that you have. So let me ask this question. Raise your hand if you're on Facebook. Oh my gosh, why are y'all still on Facebook? It's like nobody's on Facebook. That's what the kids tell me. Raise your hand on Instagram if you're on Instagram. Raise your hand on Twitter if you're on Twitter. How about, oh, it's a good one. Raise your hand if you're on Snapchat. You know, only the young people, there you go, the young people on Snapchat. Everybody else, we're not allowed to get on it. How about, who has a YouTube channel? Awesome, that's good. So we got a pretty good mixture. OK, well, thank you for attending this session. I appreciate it. Hey, we all got a lot from each other. No, I'm just kidding. But if you look at the graphic, the graphic has different languages. So we are in an era of diversity, which is very important. And one of the things that we need to think about is not just the diversity in gender, lifestyle, color, culture, but language as well. Because the internet has created an environment where we can instantly communicate with anybody anywhere in the world. And if you're like me, you get in the habit of when you're doing something at home, at work, usually you have your phone in your hand. So and you can be honest when I ask this question. How many of you have actually had your phone in your hand, but then for some other reason, started looking around wondering where your phone is? It's like, where is it? I just had it. And then you realize it's in your hand. So we are ingrained in technology now to a point where we are keeping aware of actually where all our tech are, is. So I'm your presenter. Yay, me, yay. OK, these are some graphical representations of a little bit of history of myself. I went to Camden High School in Camden, New Jersey. Yay, Camden. All right. My mom was a teacher there. I love education. My brand is MyQuestToTeach. So that's what I like to do. I like to teach. I like to talk. I like to engage with people. It doesn't matter who you are. I like to talk about technology, education. Raise your hand if you know what STEM is. What's STEM? OK, great. Give me a hand. All right. So let's get a little bit harder. Who knows what STEAM is? Anybody knows what is STEAM? OK, give her a hand. All right. Who knows what STEAM is? What's the R for STEAM? So you don't have to say the whole thing. Reading, very good. Give me a hand. Good job. All right, let's step it up a little bit more. Who knows what the C and C STEAM is? It could be. But it's real easy. It's real obvious. That could be awesome. OK, that could be awesome. See how diverse the verbage is? How you can apply different things to it. So when you're talking, that's a good one, also. So when you're talking to somebody about technology, you have to get an understanding of how they apply technology, how they are integrating technology, and if you're in the business, how you can collaborate using the diverse and different types of technology. So it's not just one term fits all. That doesn't work anymore. So you have to broaden your spectrum. Like I talked to my kids, you have to have a global perspective of the world now. You just can't keep it in your one specific area.  I'm sorry, let me phrase that. Let me say it correctly. TEDx Florida State College of Jacksonville, because there's two. And I help manage their social media content, i.e. to help also with managing their social media content when we have speakers come in. And their backgrounds are so diverse, we have to make sure we match their content with what they're actually talking about. Why is that important? Because when you're engaging with different people, they're going to take your content as you are the expert of your content, that you're the expert of the things that you're talking about, that you're the expert that whatever information you give them, they're going to take it away with them. Why is that important? Because you don't know who they are going to share your information with. And it's all about information network. There's a term that we use in the school system. It's called PLCs, Professional Learning Communities. So this is a professional learning community here. That's a professional learning community there, where you can break it down and also call it a professional learning network. And when I go to conferences and I speak at conferences, and I either reminds me every once in a while that you have to remember that everyone should have a business card, because people still like paper. They still like to have something in their hands. So before you leave, we invite you to take some of our business cards because that's a reminder that no matter where you go, carry your business card.  And sometimes people can't make that separation or a distinction. And sometimes it's good and sometimes it's bad, but you look at the business that you're in with technology, anybody can almost find out anything about you by just doing a Google search or hashtag search or some type of search on you and what you're doing. So your content is very important to keep up to date. As a point of reference, how many of y'all have business cards? Raise your hand. So our encouragement to you is, by the time this conference is over, your pocket should be empty from your business cards, but your pocket should be full of everybody else's business cards. Because then that way, that builds collaboration and networking. It's better to collaborate than it is to compete because there's enough stuff out there, there's enough people out there that you have the opportunity to do that. I'm also a proud graduate of South Carolina State University, or HBCU in Orangeburg, South Carolina. And there's other things that I've done in the community too. One of my favorite pictures up there is Coach, Coach Jackson, that the kids designed and posted at school. Figure out, one of the challenges is, figure out people's perception of what they think about you, whether it's your kids or your customers. So if I walk into this room and I look at this side, I see a bunch of innovative, creative, smart, intellectual, young people. So I could walk on this side and I could see millionaires, billionaires, and thousandaires. So how do you mix all that together? How do you create a dynamic, thank you, all right. So how do you create a dynamic where you mix that and you blend it and you use it to your benefit of either building your company, broadening your brand, how to effectively apply all that information? So you're thinking about, okay, using my content, how can I use my content? We're looking up here on the screens, which are like pretty cool. I wish I had that in my classroom. Your digital environments, what environments are you on? What are you using? You don't have to use all of them, but you look at the group that you wanna park, your group that you wanna market to. So if I ask you to take out a sheet of paper, and this is a little homework assignment, your little homework assignment, I got like three or four of them, is when you have some downtime, and I know it's like limited for a lot of people, write down the social media platforms that you are putting your content on, and then also next to it, what benefits are you getting from that content on those platforms? Because the general consensus is you don't have to use everything. You can link them together and have them work together and collaborate as opposed to every once of our year people say, well, I can't sit down and do Twitter, Facebook, Instagram, all of that at one time, where you don't have to because there are platforms and programs out there that allow you to do that. So just by a show of hands, who here are actually using different types of platforms to send out like a broad spectrum of their content? Okay, so this young man, what are you using? Okay, okay, all right. So with the LinkedIn, Facebook, and Twitter, are there programs out there that can link all of them together? So let's just say if you post on one, it'll broadcast to the other. Can you give us some examples? Okay, all right. Okay, okay, thank you. Yes, ma'am, young lady over there. Okay, all right. Anybody else use another? Yes, sir. Okay, all right. Thank you very much. So the collaboration is there just by sharing and exchanging information. Your content does define you and your brand. Oh, I got a good question. Raise your hand if you do not have a brand. Who does not have a brand? Okay, so the consensus is once you post content online, you do have a brand, whether you know it or not.  The enlightening part for me came a couple of years ago when a fourth grade student came up to me and said, I'm following you on YouTube. And I'm like, well, first of all, you on fourth grade, what are you doing on YouTube anyway? But that is the reality of young people and kids are on these digital devices, accessing YouTube, Facebook, whatever. When you have the opportunity, do a little bit of background research and find out in your area how many young people are actually using digital devices to access content that's beneficial for them. That creates a need for you to go out and either talk to young people at high schools, middle schools, or colleges because you have to look at yourself as you are the expert of your content because that's what you create. And because you are the expert, it's important that you share your content with as many people as possible. Yes, ma'am, you got a question? Yeah, write down the social media platforms that you're using and next to that, you create a list how beneficial are those platforms and actually what you're trying to do? Because there are so many out there, you can use Facebook and you know the young people like they're not even on Facebook. So you have to figure out like, what demographic is using Facebook? What demographic is using Twitter? What demographic is using Instagram? Because you have to pad in your content and developmentally figure out, this will be good for like six months. But after six months, is that still beneficial? Or the, just left my mind. YouTube, Vimeo, and your other platforms, video platforms, young people go back and forth, back and forth to different ones. So you forgot which one is best for which, which one can you use as best for you? So up here on this one, it says it took 38 years for 50 million users to access radio. 50 million users to access TV, it took 13 years. And I don't want to date anybody, so I'll just date myself. How many I remember when TV was like black and white and at 12 o'clock, everybody signed off and all you heard was do. And then it was like time to go to bed. Okay, I remember that. So the advertisers had a limited time space in order to put all the advertisement that they needed. And then they had to figure out, well, who's up at six o' p.m.? Well, people are eating dinner at that time line. Families are coming together, but they're not necessarily watching TV. Well, that was 20, 30 years ago. Now it's like a TV in every room. So marketers like jumped on that. Or in the evening from eight to 11, who's watching what on TV? And it develops a marketing strategy. You can use that content to develop your marketing strategy to increase or magnify your brand. It just takes a little time to do that. Also, it took four years for 50 million users to access the internet. Now, it's like the whole world is online. Okay, your refrigerators and freezers are online. Your toasters are online. Okay, Alexis is listening to you snore at night. All right, and broadcasting.  So you have to be mindful of what information is out there. How many of y'all have, this is your first word camp. Very cool, give him a hand, everybody. Okay, I stopped counting because I enjoy it and it's a lot of fun. I've spoken at six or seven and they're all fun and I always learn something. With me, once I get started, I just start running my mouth but I try to make sure that information is important because I have the best, I have the best mentors in the world because I have five, six, seven, eight, nine year olds and if they're not interested, their minds are off some place else and a lot of people's attention span are like, okay, it's kind of short. I'll listen to what you have to say. I have to take what you're talking about to apply it to me because everyone learns differently. So occasionally I'll ask whoever I'm speaking to, if you're an introvert, raise your hand. Okay, good, continue that. If you're an extrovert, raise your hand. All right, if you don't know what those are, raise your hand. All right, so I'm more or less an introvert. I start, I'm a shy person, laid back, quiet but I have developed to where I have an extrovert mentality because it doesn't do me any good sitting down, not engaging with people because of the information that I can learn and not just learn that information, share it. So if I'm talking to these young people over here about branding and marketing, the information I have up here, I gain from the information. I gain from the young people over here. So cross-referencing that information. So looking at this slide, building your credibility. Why is credibility important? And you might explain a little bit. Why is credibility important? Yes, ma'am. Okay, anybody else? Okay, you want to be credible. You want to be believed. You want people to see your brand and say, hey, that brand is dope, it's fly, it's awesome, it's crump, it's wild, it's great because the young people that you engage with today can be your clients and employees tomorrow. So you have that broad spectrum of being engaged with young people. And trust me, I'm engaged with them every day and they still scare me sometimes. All right, because they'll ask me questions related to technology and blogging and I'm like, okay, I need to give a real good explanation that leads them in the right way. The same with the type of content you're creating. When you create your content and you're posting it, where does that lead people to? Does it bring them closer to your brand? Does it make them go away from your brand to somebody else or your products or services? So you always have that train of thought, how am I helping to promote intellectual thought or am I promoting an emotional status or an emotional feeling? Integrity, everybody raise your hand. Everybody has a certain level of integrity from our background experiences.  When I said, everybody raise your hand, not everybody raise their hand. For whatever reason, so there are certain words that make people pause and think. So you're talking about credibility, you're talking about integrity, you're talking about ethics. All of those can be projected online, but you look at the demographics that are looking at it as well, because, and I don't get into politics, but in the educational environment, the political environment, the social environment that we have now, there's so much going on, you have to determine for your brand and for your business and your services what is beneficial for you. Did everybody in here hear the keynote speaker this morning? She was very good and she brought up some very valid points about diversity. And that's another area, embracing diversity, and diversity is just not talking about color and culture. There's a broad range of diversity. And in this day and age, you have to be able to distinguish the different types of diversity and how you can engage with diversity whether you want to or not.  Your intent is to do what? Is your intent to sell something? Is your intent intellectual design? Is your intent to create an emotional environment where you get people to do something like social engagement? Competency is really basically knowing as much as you can know and sharing it. So when someone asks you a question, you're able to answer that question to the best of your ability and not to be one of those like, well, I'll get back to you in a couple of days and you don't get back to them at all, okay? That creates a problem for your brand as well. Facebook in one year added over 200 million users. That was back in 2014. Did y'all know there's a Facebook on the continent of Africa and China and Israel and Mexico and just about any place in the world that's Facebook. People are using Facebook. Did y'all know that? Okay, so having that information now, how can you use that to increase your brand and to market your resources and your services? Now, I don't have all the answers to the questions that I'm putting out there, but these are opportunities.  So if you know kids are on YouTube, they're on Vimeo, they're on digital platforms that increased the opportunity to create videos, how are you gonna access that information and use that information, all right? Everybody's branded here as the right brand for them, but you have to strategically make sure that you apply SEO and Google to it as well, but that's not always the only way. Just like you're doing right now, you're engaging with me here and you're talking and we're engaging and sharing information. To me, that's what I said earlier, there are clinical applications, but it's important to get involved in your community. Elon Musk, we all know who he is, right? Somebody wanna enlighten us on who they think he is? Tesla, all right? I saw some really nice Teslas the other day, really nice cars. He's very expressive, his mind is like, he'll just say stuff that off the top of his head that's really dynamic and interesting. Once you get past his business side, which is not bad at all, but when you're talking about people's perception, how do people perceive you? And another homework assignment for you is, those of you who have children and grandchildren, ask them to write five things, five perceptions they have of you on a sheet of paper and give it to you and see if that matches your perception that you have of yourself. Also, if you have clients or you have people that you work with, that you can trust, ask them to write five perceptions that they have of you as well. And the reason I ask you to do that is because your perception of your content when you post it may not be the same perception that people get or receive of it. So once you get that information and create some mindset, what do I have to adjust in my content that will create the perception that I need? So at my school, because I do have a tendency to carry a lot of keys, if kids don't know who I am, I'm either the janitor, the bus driver, somebody's dad that works someplace. My school is up the street from NAS Jacks. So I get a lot of different perceptions. One of my duties in the morning is I manage the school buses in the morning. So we have 10 buses that pull up. So I need to have the kids to have a perception that they're gonna have a great day at school. So I'm greeting the kids as they get off the bus. So some buses, we have five kids, two kids, 50 kids, 60 kids. So I have to create a perception that we do once you're here at school, which we do, and you're gonna have a great day. So that takes a lot of energy. So the energy that you put into what you're doing is gonna be the energy that you receive from it. You just have to make sure that you put that energy into it. Even on days that you don't feel like doing it is a benefit to it, okay? Never forget that people are watching you. You never know who's looking at your content. You never know who's following you. And it's not just the visual following. It's like, okay, I'm following this person because they are awesome content creator. They are a videographer. They're doing whatever. No, they're in a digital environment, so they're looking and they're tracking and they're watching what you're doing and where you're going and who you're associated with. How many of y'all that are on Twitter know you just have people that are following you but you're not following them? Because they're looking at your content. And when you're on Instagram, and Iita and I were talking about this a couple of days ago, we have so many people that are following us because when we go to conferences, we love to take pictures and video to kinda inspire more people. Not just to get on WordPress, which is a great, wonderful platform, but to be more involved in technology and business and starting a business and collaborating with people. So that way the visual element is really important. Don't just rely on SEO and Google. Use all the tools that you have available to you. Your brand, you are the cheerleader for your brand. So you have to make sure your brand is the best brand in the world. Better than Coke, better than Pepsi, better than Disney. So you put in that energy for it. Yes ma'am? Okay, okay, okay. So real simple. When you get up in the morning and you look in the mirror, you need to say to yourself, you are the most handsome as man in the world or beautiful as woman in the world. You make sure you have that emotional connection because if you feel good about yourself, other people will feel good about yourself or feel good about you. If you feel good about your brand, you exude that exuberance and that passion for what you're doing. So once you show that you're happy and excited about what you're doing, who you are, then people will see that. And not only that, but get out there and talk about it. All right? Business cards are real important, but they don't do any good if they're sitting in your car, in your trunk. If you're an author and you have a book, that's not doing you any good if your book is in your car and your trunk. You have to carry one around with you. Every once in a while, I encourage people, and I have to be careful when I say this, to each drop on people's conversation, but not really each drop on their conversation. Because when people find that you're engaged in technology, they think that you're the expert of everything. Let somebody know that you're good at technology. What's the number one thing people ask you for them to help them with? Fix their computer or the printer doesn't work. All right? That's like the number one thing. So when you're having to listen to somebody's conversation about web development or technology, it's a way to ease into the conversation. Oh, I heard you had a technical problem. Well, my company is such and such, or I'm good at web development, or I'm a coder, and either I can help you with your problem, or I know someone that potentially can, and then you strategically take out your business card. Oh, by the way, I have a business card if you're ever interested, or your company's business card.  It does take practice, it doesn't work all the time, so you feel how the environment is to actually do that. My son rides motorcycles. Okay, I never thought he would, he surprised me. This is like a change in my life, because I had to learn about motorcycles and safety and the environment, and not just hear about all the bad stuff that's going on with motorcycles. And I was worried and scared about him riding. He was like, dad, it's okay. I took the class, it helps me lower my insurance. I was like, oh, thank you Jesus, thank you. I took a safety class so I know what I'm doing, okay, great. I ride with a helmet all the time. So he looks like a little army ranger with his helmet, shoulder pads, knee pads, elbow pads, and I had to accidentally said it one time. I was like, don't you think you're overdoing it? He was like, no, because I'm almost ready for anything to happen. So that's that forward thinking. And he taught me that, think forward to the future. Six months, 12 months, 18 months. How is the industry gonna change? And how are you gonna use those change to benefit what you're doing? And you look at the progression of things that are happening in technology. One of the last things that I wanna do is before everybody gets out of here, you're gonna take 30 seconds. And I know it's gonna take some people out their comfort zone. You are gonna greet the person to your left, the person to your right. If you have a business card, you're gonna exchange business cards. And all you need to do is tell the person your first and last name and what your business is or what your brand is. So I eat an eye, thank you for attending. We hope you got some great information. I know it was kind of fast, but I wanted to get as much information as possible.  And I know Workcamp Philly is glad as well. So before you go, make sure you take out your business card, greet the person to your left, greet the person to your right, exchange your business card and have a wonderful awesome rest of the day. Thank you.


Yoroh is not only a good duelist, but also an OP initiator. Here's what I mean. One holding, one holding, I think it's the up here. I'm consuming the mid smoke, careful. Hage is here. That's here. We have sight, they're both 3. Oh my god, on me, Rob, on me, on me, on me! Help! Hold on, bro! Dude, I was finding somebody tree! I was finding somebody tree! If you'd like unconventional tips like this, I have so much more for you in this video. Stay tuned. Backside's clear. I think... But he haven't, haven't rapped, shot, shot! Nice! Sucked! Like directly to mid. He's vulnerable, he's vulnerable. I'm gonna ult this. Yup. Yo, might be still bottom right now. He's looking right at us too. I mean, come on! Oh my god. Rob, Rob, take me home, bro. They gotta stop hitting my site, bro. Take me home, bro. Hold on, hold on, hold on, hold on. Play button, play button. We won, we won, we won. Blanky, Blanky, Blanky, Blanky. Okay, wrote a song about Rob guys, go listen. Mods. Burn down his house. Not to mention, Yoruo's clone can bait enemies into revealing their location. Like this. You want to play, let's play. They're hacking us up, bro. He's probably on T-Chunk, so he always plays it. One left, one left, one left. How much do you take, bro? I'm gonna ult here, I'm gonna ult. I'm not handling this. Could've timed me well, what's backside here? Looking for me. Looking for everything. Yeah, screens, nice. Let's op, careful, careful. I'm gonna look at play. Oh my god. All three? Yeah, all three. Oh, I like it! Nice retreats. Two shooting, but in tree. And there's one, I think, mid. Good job, one more. Oh la la. Good stall. Nice. Such a thief. That's planned, bro. I can put an orb on A, let's go. They'll learn eventually, man.   Let me see. Dude, I don't look like that guy, man. He opted off, he's here. Everybody's gotta be so teammate or something. Yeah, all three. Careful, the chamber off. Last two are there. Wait for the- There it is. Ready? Right here, right here. Right here. Near default. Nice guy. The forward carry. Bro, low key, I could have aced that. Oh, low mouse. That's here. They're not sure though.  Nice guys. Wait, bro. I'm gonna flash out of smoke. There you are, you- Question. Are you interested in my sister's feet fix? This is another example of how to gather info. Just be sure to clone whenever you're exiting the overworlds. He's crossed, he crossed it. Cypher's here, Cypher's here. Perfect. Stun him. Just like that, bro. Just claiming all of this space, just from comboing with my Sky Dogs. Time to jump. You tried to be a hero. Uh-oh. Just the one on the- I have stun for the next tab, if you want to, guys. Just chill. Right here, flash. Flash! He doesn't want to flash. He doesn't want to flash. He doesn't want to flash. I'm back. Big teleport. Uh, Sova, Sage and KJ all here. Those are at least three.  Wow. Yoru doesn't just have to play for himself. You can use his ult to set up for your team as well. Here's how it's done. Don't peek, don't peek. I have ult. Don't peek, I'm in- Not on, not on, not on. Just don't peek, don't peek, don't peek. Oh, yellow, all yellow, all yellow. Oh, no, no, no, no, no. Nice guys, good work. One of them, one of them, one of them. One's upper, one's upper, one's upper. That's where I saw him up the rafts.   If you enjoyed that video, watch this one next. And if you want to master Yoru, join the master class. Link in the description.