سلام علیکم خواتینہ حضرات وزیم ایساً ویلکمس you to the virtual university of پاکستان we are into lecture number 17 of brand management mkt624 in the previous lecture we learned the concept of positioning in its very preliminary nature i still have to talk about the definition which summarizes whatever we discussed in the previous lecture but let us pick up the threads where i left was talking about what is it that strong positioning provides the company with because it goes without saying that any company trying to position its brand has thought to be able to create a very strong position in the minds of the customers a strong positioning therefore leads to so many different advantages and benefits that companies and brands enjoy over periods to come the first that i discussed was that a strong positioning leads to a valued place for the brand in the minds of the consumers the second point which i talked about was that strong positioning evolves around a certain benefit which means it makes your benefit very stand out in relation to the competition everybody is out to provide customers with the benefits but if you have a strong position your position is really going to make that benefit very obvious and very prominent it brings that into limelight and therefore makes your brand stands stand apart strong positioning provides a very good focus to the company it makes the organization focus its resources in the right direction with why because all the strategies which i'm going to talk about later all the strategies in relation to operations stem from the positioning statement positioning statement that tells the company with where the brand is going to be in relation to the pricing quality and all the features which are going to be offered to the target market and therefore all these strategies and executions with the meaning tactics as a translation of those strategies are going to revolve around that positioning and therefore the positioning provides the company with a very good focus without a very explicitly the spelled out position for a brand with which the company انتانس to create in the minds of the consumers the chances are the company is going to go astray because they're here in there into so many different directions and that's where the the problem of moving from strategy to strategy because it comes in which is harmful for the brand i did talk about that and i certainly will have an opportunity of talking about that and for the details because when i'm talking talking with you as to how finally develop the brand plan because the brand plan is going to look into all the concepts because we should be learning all along the line anyway back to the strong positioning apart from providing the very good focus to the organization to stay its course another thing which the positioning strong positioning the best to the organization enter the brand is that it provides it leverages the brand into so many different extensions because when your brand has a very strong positioning it automatically means it is a good seller in the market and good sales is the last objective of any organization and of any brand when you have a brand well leveraged you feel tempted to go into the different areas related areas or may not be those to which are very closely related but it is a brand strength to which offers that opportunity and which presents the company with that kind of potential and promise you will recall the value good brands meaning strong brands offer to the company it is because of the strength that you are in a position to move here and there into different categories introducing new offerings it is because of the strong positioning that you extend brands in other words brand extension is one area which i'm going to talk about in detail spanning over like two to three lectures at least and that is going to make the whole concept very clear that what is it that plays the ground for you to move into different directions with the help of a strong brand but why is it that you do not really like to stop whatever you are meaning just string the course because wherever you are you still feel tempted to leverage the strength of the existing brand into other categories we should be talking about that so strong positioning further leverages the brand and it offers us so many different opportunities of growth and expansion strong positioning also that lays the foundation for all operational strategies it is the basic determinant of those operational strategies if we have poor positioning or if we have no positioning at all the chances are that the operational strategies that we are going to craft that are going to be based on ad hoc ism and in turn the chances are that we shall go astray and hear them there in directions to which are unwarranted and directions which are not strategic and end up in the middle of nowhere in terms of achievement of our goals so we can say that operational strategies flow out of a very strong positioning statement because the why i say statement i'm going to talk about in a short file because you might be questioning i've been talking about positioning as that is something which solves communication problems and all of a sudden i have used the word statement that i'll come to that it is from that positioning statement which explains because what the positioning is that we craft all the operational strategies so up until now that i think we are quite very clear about the benefits which is strong positioning which brings to the company and to the brand another benefit which strong positioning provides the company with is it enables the brand to get into the minds being the first one how does that happen you try to create a position with the point of reference now that point of reference like i talked about earlier maybe in the product attributes or may that lie into the price factor or may that lie into distribution or may that lie into something else it has to be very meaningful for the customers and if if it really is very meaningful and you have identified that then you are going to create a very strong position not only you are going to create a very strong position you're going to be the first one to get into the minds of the customers and that is one of the most beautiful things which a strong position does to a brand they uh propounders of the concept give examples because they are very interesting examples from so many other areas of life about positioning one being just think of uh the person the first person to land on the moon you remember the name probably most probably if i would ask you because who was the second man to land on the moon you would not know that if i would ask you as an example who was the first one to have gone to the mount Everest you probably will know that most of the people in the world know that but if i would ask who was the second man to have gone to the mount Everest i think most of the people will not know so the conclusion is whatever is done first is something which creates a very good position in the minds of the consumers and it stays there and then it becomes very difficult to dislodge so this is the the one good thing which strong positioning enables you to do with the brand that you'll be the first one to enter their minds that oversimplified mind which is going to work in your favor the one prerequisite about the strong positioning is that the strong positioning has got to be customer driven and when i say customer driven it means it has to be owned by the customers what does that mean i think the meaning of this statement should be very obvious and automatic in light of all the learning that has taken place so far everything that we are talking about we are talking about from the perspective and the standpoint of the customer if we are trying to create a position with which is miles and miles apart from what the customer has in his mind then of course the positioning is not going to work and it is not going to be a strong position i mean of course without saying so in order to be able to create a strong position you've got to be very clear with about the fact that the position you create should be the one or rather must be the one which is readily acceptable to customers and they are willing to own that and they will own that only if you identify that particular need which you are trying to fulfill let us be clear about a few more facts that all these factors that we have talked about mean that through positioning you can distinguish your brand from the rest of the crowd this is a fact of life that if you have a good positioning that you can really distinguish your brand from the rest of the crowd so this is the statement in itself and this is what they conclude from whatever we have talked about positioning so far and the distinction how do you do that you do that by communicating the very distinctive characteristics of your brand in all your communications you talk in a very coherent way all the characteristics of the brand and those are the characteristics which are the focal point of your positioning i mean it may be just one or just a couple it cannot be so many i'm using the word characteristics but what i mean is whatever position you're going to choose like i talked about in the previous lecture whatever position you're going to choose has got to be under a very short focus and you've got to talk about that and when you do that the chances are customers are going to own that and they're going to accept that because they already have a picture of that so what you're doing is you're you're cashing in on the what is there and you're trying to capitalize on that in case it is a new brand it goes without saying that you've got to be the first one to start talking about that point of difference or that point of positioning so that the first one to get into the minds i mean that goes without saying a very very important factor a very very important fact of the brand management life what is the different about your brand that does appeal to customers this is another fact of life another fact of the brand management life and this is an extension of the statement which i made earlier proceeding to this statement that it is not difficult for customers to feel that are very much associated to your brand because strong positioning and all the factors i talked about relating strong positionings have a very strong appeal to to the customers for the customers and this appeal results from very analytical process that are based on the four questions to the which now i'm going to talk about the reason i talk about analytical process because it is a process of comparisons and comparisons are all about to the your own brand vis-a-vis competition and it is on the basis of those comparisons that customers are going to draw certain conclusions out of the based in which they're going to make the final decision which brand to buy and which brand not to buy how that process works let us talk about you know these four questions to the first very important fundamental four questions which you must remember and you must never lose sight of these questions with whatever brand you're working on whatever category you are working in whatever company you're working for and number one is you must know your brand stands for what this addresses the brand promise and the benefits and you people are by now experts on the brand promise and the brand with the benefits and the delivery of those to the benefits and all that so if you have created a position which we should be talking in with the help of an example also if you have created a position and it is not in line with the promise and with the brand benefits which the brand offers and the brand contract and so on and so forth the positioning is not right so you must ask آپ yourself the basic question a brand for what the second question that you must ask yourself is a brand for whom now this question addresses the target segment you will recall the price quality index that i talked about in one of my lectures previously when i pointed towards segmentation and the pricing in relation to segmentation it is the the same concept but now i'm approaching this concept from the positioning point of view previously it was talking about just segmentation and different levels of pricing and the price gap because it was there before something xyz and brand xyz to fail in but today i'm talking from a different perspective to reach the same point because which i talked earlier and you will not forget i get the point about best thing that all these are the sophisticated concepts of brand management but it will steer you toward a point of convergence and that is the point of difference which you are going to create and then maintain to be able to sell your brand okay a brand for what and a brand for whom the third question which you have to ask yourself is a brand for when meaning for what occasion could you are launching the brand for or if your brand exists on the market already then you've got to be sure that the communication that is being undertaken to the hammer into the customer's mind relates to the right kind of occasions for which the brand is meant for for which the brand is tailored if you have introduced a sandwich which basically is going to fulfill the need around the lunch time then the communication has got to be concentrated and focused on that factor it is not going to take into account the evening time or the family time to the which all the members of the family سپنے together but how can you go for a commercial or an ad but it shows all the family members sitting together enjoying that sandwich if it is positioned for the lunch time meant for those professionals to the who are at work and do not really have time to go out and grab something to fulfill their lunch need you have made the promise to the web those customers to provide them at the doorstep that xyz brand of sandwich and that is the positioning so what i'm saying is the the positioning has to answer this question a brand for when and when you answer this question for the you craft all the strategies which are very much in line with the positioning concept after having answered this question number three the all important question number four a very fundamental question is the brand against whom whenever you launch a brand you launch that against somebody i mean there are competitors other players in the market who have the things like that even if you're going to be the first one to introduce a product which has not existed before well you're going to have competition and you must take that into account the competitive factor the competitive dimensions in the onslaught could be which will be in the offering in times to come so you have got to be very clear about who are the competitors you are going to capture the volumes from where are your volumes going to come from this is the fourth fundamental question to the which a very succinct and the well laid out positioning statement must answer i was talking about you're being the first one to introduce something which has not existed before but which is very difficult nowadays unless that you are going to introduce something like computers you know for the first time that which caused revolution the case is going to be otherwise i mean they're going to be competitors in the marketplace and you have got to be sure where the volumes are going to come from and even in that case because where you do not have competitors the volumes have to come from somewhere like the people that are using other products and other brands and they're going to make a transition from those two viewers so we can now say with a lot of confidence that positioning means that all the consumer choices are a result of our comparisons and a selection process which is defined by these four questions isn't it i'm sure you'll agree with me if you have answered these questions very convincingly and you're being very honest to yourself than the positioning of what the brand is going to be just about the right positioning do not be under any kind of pressure to feel the need to must come up with something meaning must come up with some offering which is different from before but only for the sake of creativity like i talked about earlier the prepounders of the concept will say this thing very clearly and this is their statement that creativity for the sake of creating something new or creating something new for the sake of creativity is not going to work in present day's world because of the factors i talked about i think the psychological side of the positioning concept whatever we have in our minds is very clear to you and the need to have a very strong positioning is also very clear to you and from that psychology into the brand management the transition of the concept has been very clear i think that you need to answer certain questions because those are the questions which lead you toward some tangible actions in terms of developing something very different from the rest of the market and then you relate that with that psychology of the consumer and you start talking about that and that is the way you solve a communication problem and the communication problem if you remember stems from over communication so if positioning is strong and you have taken into consideration all the fundamentals then there are very strong chances that everything is going to fall in place and all the strategies which are going to be developed out of a well laid out and the positioning statement are going to be the strategies very workable we are clear that a brand can be positioned in so many different ways and those are that you position the brand by price position the brand by different features you position the brand by distribution and so on and so forth and as a conclusion of all that we have talked and learned so far let me restate this fact that a good positioning of the brand that makes it possible for the company to make we promise and the extra features of the brand very obvious to the consumer and that is how the consumer gets hooked onto your brand having said all that about positioning concept i now am in a position to give you a very precise definition of positioning which says positioning is a concise statement that summarizes brand's commitment or promise through target consumers and actively communicates the advantage over competing brands this is a very meaningful statement or a definition so to say and we're going to analyze and dissect this definition into so many different components going by this definition that we can see that positioning has three primary components where the one is the component of company business the industry or the category now this is something which i talked about earlier as part of the industry analysis where the while i was talking about the need for a very clear version for the company meaning the overall business and the need for a brand version which flows out of that version i talked at great length about the need for carrying out industry analysis so this component of the positioning statement relates the company business to the meaning where the company belongs and the category in which the company اپرates the industry or which the company is a part but we must have a very clear understanding of this component of the positioning definition again just going by the definition the second component of the positioning concept is the target market we already have talked about that but just in order to make a transition to a practical example that which is coming اخروجڈs اگرہ would like to say that the second component remains the target market until the time that we really are very clear about the target market and are creating a positioning meant for the consumers who are part of that market that we are not really talking about the right stuff the third component of the positioning that as per this definition ہے جس سے مروریores سوadors ہیں۔ دقيدا ، یہ a فکٹر ہے ، یہ قầu ہی ہے ، میں ہم ہم اچھا کرایئے ایک کوہزر بہت گا رہا ہوں ، میں اور جہاں اپنے مرضے میں بھی여 ہوں۔ ہم یہ میرے اپنےائیہ سے مہموریہے چھوڑا کے ملیت میں ساکتے ہیں۔ Luckily I'm talking about all these components in the light of the definition which I've given to you. لیکن جانتے ہیں ، ایک سو!... بہتاہی ، ہمیارت because تراثیب ہوں ۔ لہن now discuss the positioning statement of the fast food سیہ جیسے میں وہرے جانڈیذیز کا سرٹس کرنا پڑھھنا دکھنا چاہتا ہے جڑکی کیا کیا حقیط کیا ہے اور ہمانیوں کی طرف کہ انکیبلید کے ساتھ کیا جو اپنی مال کیا یا اس کے بارے کو مشہورہ کریں اس میں سے عاملہ میں چاہتا ہے جو یہ سلیگ gereس پر حقیط کیا جائیں گا تو آپ کو سلام کرتا ہے جو اپنی اپنی وہنی آپ میں ملے پیصلی کامنے کے باری لگہ ب building ڈیشانو کہتے ہیں۔ اپنے اپنے اپنے اپنے اپنے اپنے ساتھ ستا ہے۔ اپنے پیاردوں کا لیزاہ کرسیت ہے۔ کباریز بینی صرف اپنے انتر ناجل ساتھ جانتے ہیں۔ اپنے اپنے اپنے ط béق tight پریشکگ既شاد کی بارےیہ ہے۔ تمام لشتا ہے۔ یہ اپنے مبارس پیاردےISTی پرشکگ حضورتے ہیں۔ مجھے دعا اپنے شخص پر پر سمجھے ہونا چاہتے ہیں۔ میں کمیچہ خطر دیتے ہیں ، کچھ کچھ سمجھے ہی کیا ہے ، شخص پر پر کمیچہ ہی جانتے ہیں ، اور اپنے شخص پر پر پیشتا ہے۔ لیکن ، ہم ایسا دیکھنے کو دیکھنے کیا ہے۔  اسے دل چاہتے ہیں جب میں ایک سnes سی افتاد ہوتا ہے۔ سنبیہ جو کسی گنیا ہوتا ہے سنبیہ جانتا ہے۔ جس چینگی اس پراجی طور پرچہ پرکی ہے جس سی پرچہ پرچہ ہے۔ بیادی میں کمل دائمانے میں ب also work with a college work with working in other departments of the company because they do not know the target market you are talking about and they are not very clear about the point of difference to which you really want to capitalize on. So all I'm saying is it should not be very verbals and it should not be very very long. عقبطہ وضعحون دارید کسٹوندار کو مفاملی شیطہ کرنا پرنے میں لطفات عقبہ دارید کی پرکنش آگی ہے۔ اِس میں بہت بارے پرخلی بگرہ کے لئے جانتی شیطہ میں دارید کسٹنا ہے۔ جو خواہت法ح پرکنش ہے کہ یہ اکترامی دارید جو اہم ارض کے ملے کسٹ دارید میں بھی ہے وی جانتی ہے۔ ہمیں سیکارانے کا نصورتہ رہے ہیں کہ بارون کے امام، کلوٹی پھر بھی separation ہیں اور نقل کے لئے ایک بیلوں کی موضوع کر دیئے ہیں۔ ایک بیلوں کے لئے امام کیا امام کو نصورت ہے کہ اس نا lot wär بھی عذر کے لئے چلنے کی ساتھ سools تقرمポہمار ہے۔ کہی تصمیدبرار اتنے کے لئے تصمیدبرار کے لئے After the purchase decision to buy the consumers to form the position statement and these are the ones which belong to different components, that we are talking a price and we are talking about quality, we are talking about accessibility and we are talking about all these things of course one target market کے لئے ہماری سیاب کرنے کے لئے ہماری سیاب کو کا بیشنہ سے فرم اگر آپ کے لئے بسٹائنکتا ہے کہ اگر عصر جمہ پر ایک عصر سے مجھبر에요 کے لئے ایک کیا ایک مصیدہ آئے تھا اندرسی بلیگا کو جو تھا بھی ایک دور درعمی کاس کرنے ساتھ خلیت میرے جس یہی مجھبر کو ایک مسلم جارہیける گے اور اندرسی بلیگا کی بہت سے بہت مصیدہ کرے مجھب سار کا اقت کھوکہ دارہی Absolutely. But this is talking about the industry of FASTFUL. It is talking about the equality benchmark, like I said earlier. So if you take a very hard look at the statement, you will know that this is really talking about all the components that are which I talked about. And it is a very comprehensive nature because these are the components that are going to lay the foundation پرکانہ ونیلiefوں پر اپکی دیکھتا ہے اور خودم وال دسترارے سے کافی کریں گے اور جو کافی میں پیشت ہوتے ہیں وقفا براہ دل جو خودی ہوتے ہیں اور جو کافی میں پیشت ہوتے ہیں آپ نے کوئی جیساہے ہوتا ہے کے لئے کافی شخص وحقیت کچھ دیکھ بہنPhood ہوئ Dylan سیس میں کافی سجھے جاتے ہیں جس کے لئے آپ کو اس کی شخص پیشت nào جو چیز کا حیث نانا بڑی آج آنے کے لئے جو عماری جانتے ہیں۔ آپ کی حصولتے کیا بہت Cehra جانتے ہیں؟ آپ کو ہمکرزا بھی بہت ساری بہت بہت مقابل ہے، اور ہم ایک مکرزا کے لئے ہوا بہت بہت ساری بہت ساری بہت ساری بہت مقابل ہے۔ تو آپ کو یہ کامنے میں توہلی خریقوں کو دیدھلتے ہیں لہذا آپ کے خارج کے دور pourrait Robinson لے گیاک پکولتی بے ایک منہ بہت دیئے جس کسی ایسا کسی خوب ہے ربی شامپوس سیمپوسر لے گیاک کر دے گیاک ڈیو پیسٹ بہت سیگرٹس اکڑی کسی بیسکٹس سیمپوٹ کسی بیسکٹس any consumer idea ڈیوڈر because because our consumer durables could be cars computer and you try to place your brother in a different Brains on this map and then seek they were belonged in terms of their positioning. It is very very interesting and keep one of those brands as yours. Let us now take a look at this map. As you can see get this positioning map. Kind of which is universally accepted and used by all the marketing people. ہے. these four quadrants are divided by two different axis. The one is the price, and the other one is quality. The price runs vertically and quality runs horizontally. At the bottom of the price axis we have as is obvious the lowest price and as you go up you keep going up but the price ladder and same as the case with the quality excess on the left hand side that we have the lowest of the lows and at the extreme right because we have the highest of the highs. And in between lowest of the lows and highest of the highs we have different stages and different levels of quality. Let us talk about the brand XYZ in relation to اس نقل ، یہ اینجاہ ہے اور یہ مہمار ہے ، آپ کو جو اپنی اپنی بریہت پہلے دوٹوں کا تھوڑی کو تے دیکھیں ، میں جز moisturizer کے جیسے ہے ، آپ کو تک بات پیشہ تک بہت ایک ایک بہت دیکھیں جس کےDDکانہ اور اپنی 6 تک بہت دیکھیں جو وہ مالی دیگردار کے ملوانہ ہوں ۔ ساری مالی باردی کے برائیداد". مجھے another way is an extension of what I showed you by way of the price quality index. That price quality index is very original. It is not something which is used universally by different companies. It is something which has been developed specifically for your understanding, which is a fact. This positioning map is something which is universally used. Okay, with the back to competition, there are six competitors who are shown belonging to different parts of four quadrants. If you look at the left bottom pink quadrant, there is one competitor. Now this competitor is offering something which is very low in price and it also is low in quality. It is not the lowest of lows because the lowest of lows could have been on the extreme left of the pink quadrant. Let us not take a look at the next one which is a little upscale but still very down in terms of price and quality. The red competitor in the bottom right quadrant which is green. This competitor is charging a price which of course is higher than that of the pink one. And in terms of the quality it is much higher because it is moving from left to the right. So it is a little upscale and it defines in a way a different segment. I think it goes without saying and with the help of this map it should be clear to you by now. Let's take a look at another competitor belonging to upper left yellow quadrant. I think it is very clear the price quality index of this competitor and now take a look at the blue quadrant where we have three competitors. The one is at the bottom of this quadrant who of course is higher in price and quality not higher in price in relation to the one in the yellow quadrant but in comparison with others in green and pink one higher in price and higher in quality. Now this is a competitor which may have kind of affecting posture or affecting positioning for others who are going to be close to this competitor. If you take a look upwards in the blue quadrant you will see two or more competitors sitting right on top of anybody else and my assumption is that these two dots represent international chains. What do they represent? They represent the highest price and the highest quality prevalent in the market. If you go by the two X's the price and quality you will know that and it is obvious. When you compare these two with the bottom red within the same quadrant you see a gap in between and this is the gap which is filled by brand XYZ isn't it interesting. There was nobody there and this brand thought now this is a hypothetical situation I keep saying that. There was nobody there and the brand XYZ thought that if this gap is filled then XYZ is going to represent a segment or represent a fulfillment of a need which was there but nobody had approached that for that fulfillment. This is I would say a beautiful example of filling a gap or fulfilling an unmet need in relation to competition which exists in the marketplace. You have to look for gaps where they are and then decide with the help of this kind of positioning map where you should place yourself and then relate this positioning with the price quality index which I showed you earlier. What I am saying is that this mapping should proceed that price quality index. Once you have this understanding then you can go toward that and decide for yourself what exactly should be the price level and what are the segments. What is the segment and what could be the segments where the brand should have its representation with the help of extensions or with the help of variations with which the brand once it becomes powerful which well make their presence in the future. I am going to talk about extensions and variations in detail in the coming lectures in the hope that your understanding with the help of the positioning map is even clearer. Let us now once again talk about the positioning definition in relation to the components with which I indicated earlier. For a better understanding in addition to the factors of total business, the category, the target segment, the point of difference that we are not going to get into the further details of those components. So if those were the macro, we are not going to get into the micro details of how those components come together and what are the considerations which we must have in order to answer questions relating those components. We have to have the clarity about business and that clarity that could be answered through so many different questions like what exactly is the category and who are the players. This is something in which I talked about earlier also but just in order to maintain the perspective it is very important that we must know the players who form the overall category. We must know what is the size of the category and what is the growth factor and how has the growth factor been over the last so many years to the meaning whether the growth has been explosive or the growth has been slow. These are the questions that we have to answer. How has the different competitors or different players been playing the game within the category whether what has been the growth rate in relation to every individual player to be reckoned with. What are the entry barriers to this category and when I talk about entry barriers what I mean is the kind of resources which are needed for any brand to get into the category because when you are positioning your brand with certain fundamentals in your mind you are considering competition and you are considering competition which already exists and you also are considering competition which may be attracted because of the success of your brand or maybe by the success of some other brands. So what are the barriers for any new entrant and I said it is the resources which are needed in order to make a landing into that category. The money you need in order to put up restaurants talking of the example of brand XYZ the money that you need to communicate for example the need for a very good communication campaign which can really substantiate the positioning which we have created and so on and so forth. The resources that you need for the human resource who is going to be instrumental in delivering the promise. Now that human resource may not fall within the ambit of just brand management that human resource may belong to production area meaning operations that may belong to logistics that may belong to product development and that may belong to any other area which you may think of in relation to delivering the promise. So these are the possible barriers which we should have in our mind just in order to make sure how difficult it is or how not difficult it is for anyone to enter the category. We also have to answer the one more question in relation to the category in overall business and that is about our own position. How confident we are that we are going to retain and sustain this position for a long time to come. If you think we may not be able to sustain the position for a long time to come what is the time frame and what is it that we are going to have in place in order to maintain that position. Are there competitors who can threaten us right away or we are not going to have competitors right away because this is a very unique and novel kind of a concept and anyone very quick at his feet is going to take some time before putting things together and before putting all the factors together even if you know he were to follow, imitate us into our footsteps. So this is the one more question that you have to answer to yourself meaning sustaining the position. You also have to answer another question and that is about the positioning of your competitors because like learned earlier this is a game which involves comparisons. This is a game which is all about the selection process and that selection process is defined by certain fundamental questions which are the basic constituents of the positioning and the positioning statement out of which your strategies are going to flow. So in order to have a very good understanding of the overall category it is not only your own position it also is the position or the positions of all the major players of which you must be aware of and you must be able to gauge and assess how long they are going to survive not only your own brand but others. Survival could maybe as I said a very radical or strong kind of a verb how long others are going to maintain and sustain their positions. another question that you must answer is will the market value our participation and if you are very convinced about the right positioning of the brand which you are introducing or the one you are working on then you must also be very clear yes the market is going to value our participation because we are going to offer something which is very unique which is very different and which carries a lot of value but this is a very heavy weight question which you must ask yourself and if the answer is no the market is not really going to value our participation then you may not go ahead with this offering at all like I told you in one of the lectures one question which you must ask yourself is what will the market do if we did not introduce of a brand if the answer is well the market couldn't care less don't go ahead with the introduction you are into the wrong area if the answer is well the market is going to miss something and the market is going to miss something really good because this product carries a lot of interesting benefits and we have to have customers who really can share the happiness or the pleasure of using this product then we must go ahead yet another question that we have to answer to ourselves is are there any multi-segment growth possibilities meaning the brand that we have launched or the brand we are working on does it carry the promise to get into other segments if the answer is yes then the positioning is very good and the clarity of business is just about right if you think that the brand does not really have the potential to carry the company into other segments then you might look upon that positioning as rather narrow minded and it is something to be concentrated on because you don't really have potential to go into other segments after the meaning you cannot really compete with other brands from other platforms when I start talking about brand extensions and brand variations you will understand the significance of having so many different variations because once you have a strong brand it is like an armada in a naval sense because you have a flagship and you have flankers that save the flagship on right and left so the brand variations and brand extensions also serve that purpose which is one of the purposes of getting into brand extensions but that is for the later discussion the point here is that if you think that your brand does offer you multi-segmental growth then that enhances the chances of expansion of the category expansion of your own business and that means the clarity of business into your mind is just about right we shall be continuing in the next lecture with the remaining two components which I still have to talk about in micro details in macro form they talk about all of them in micro terms I've just talked about the first one which is clarity about business and I still have to talk about the target market meaning target segment and the point of difference until that time I would say Allah Hafiz and see you in the next lecture


Thank you Mr. Speaker for the opportunity to make this statement in this honourable house as we observe November as business month. Mr. Speaker, the observance of November as business month was implemented by your humble servant in 2015 and the Ministry of Commerce has continued this observance ever since albeit in different forms and intensity. Mr. Speaker, the Ministry of Commerce continues to vigorously pursue a mandate of private sector development recognizing that the current global economic climate and ongoing distortions in international trade have up on our business community. Our focus therefore through our various programs and initiatives plays significant emphasis on supporting post-COVID-19 recovery of our businesses and more importantly in supporting wider efforts towards building economic resilience. In short Mr. Speaker, as a small island developing state we recognize that there is need not only for aggressive reaction towards these exogenous shocks that our economy experiences but rather that we must anticipate them and proactively work with our local businesses in mitigating them. To this end Mr. Speaker, my ministry has embarked on a range of initiatives involving a myriad of domestic, regional and international collaborators, stakeholders and sponsors. These programs are at various stages of implementation with the cumulative output set to become the catalyst for sustained growth of our private sector. In this regard Mr. Speaker, as our collective efforts reach the apex of this calendar year 2022, the Ministry of Commerce, my ministry, is proud to once again adopt the month of November as business month in celebration of the achievement of the ingenuity and the potential of our private sector. As business months dawned on the business community it brought with great exuberance and a myriad of opportunities for entrepreneurs as a business community. As a business month dawned on the business community it brought with great exuberance and a myriad of opportunities for entrepreneurs at all levels of the business cycle. As I said earlier, the ministry has beheaded these well anticipated month of activities since 2015 and if this is not sufficient evidence of the significance that our ministry and our government places on the evolution of our business ecosystem in St. Lucia. This year's theme, action today impact tomorrow, serves as an appeal for strategic action on the part of the business community to take advantage of the programs, projects and other initiatives available now as a means of solidifying the enterprise's future. As you note Mr. Speaker, my ministry's main branch is ideally located on the fourth floor of the Heverdon Rock building on the Cassry's Waterfront. We are blessed with a majestic and panoramic view of the Hever. But we spend most of our time focused more importantly on overseeing the affairs of our business community. And that business community comprises an estimated 76% of our micro and small and medium enterprises as per our last count. At statistics that we anticipate will increase through the upcoming enterprise sensors that is said to get underway in the coming months. This anticipated increase in MSME Mr. Speaker is brought about in part by the COVID-19 pandemic which displaced a number of our hardworking citizens. While some of these persons have since reverted to full-time employment, many have continued to engage in business activities and continue to require this government support. Therefore Mr. Speaker, through business months we have been featuring a plethora of activities that will lend support to this and other groups of St. Lucia's productive sector. Our program of activities include among others the 15th annual St Lucia Taiwan partnership trade show and this is for its 15th year St Lucia and Taiwan collaborated to provide increased trading and investment opportunities to our St Lucia businesses. The 15th annual Taiwan St Lucia trade show was held between the 2nd and the 4th of November this year at the Haber Club under the theme forging strong ties through sustainable trade. The event featured physically and virtually 45 St Lucia companies and 23 Taiwanese businesses. Leveraging existing and new opportunities across sectors that included food and beverage, ICT services, energy efficiency, health and duty, automobile parts and accessories, creative arts, business and consumer services among others. A key component of this year's event was the facilitation of business to business interaction between St Lucia and Taiwanese companies and the wider St Lucia business community including wholesalers and distributor outlets and other commercial agents. The objective of this activity was to develop strategic trading and networking alliances among all stakeholders. Mr. Speaker, many of our big businesses and exporters got much-needed visibility and opened doors through participation in the trade show. The current demand for participation far exceeds the available slot and for this reason plans are in progress to expand and ensure maximum participation in the ensuing year. Secondly, the community business forum which was launched in May 2022 continued throughout the month of November and will continue beyond this with the objective of directly engaging with business owners and aspiring entrepreneurs. To that Mr. Speaker, four of these activities have been held between the constituencies of Souffre, Rosile, Babono and Castery's East and a fifth plan for the constituency of Souffre's and we are dealing with the opposition and serving them well because they are members of this honourable house but the people in Souffre's are institutions so we are serving this coming Sunday we are planning for Souffre's and the sixth programme is scheduled for Castery's Souffre's in December. I mean 18 from these events Mr. Speaker, approximately 300 registrants continue to engage with my ministry and other participating agencies including the Ministry of Agriculture, the Ministry of Tourism, the Department of Economic Affairs, Export Centrucia, the Centrucia Bureau of Standards and the Centrucia Development Bank. To use the story in the Bible, this small seed that has been planted is quickly blossoming into a mustard tree that will continue to provide both shade and nourishment to our rural communities. Mr. Speaker, on November 17th, the Ministry hosted the MSME Business Banking and Regulatory Compliance Symposium to inform owners of small businesses of the value of business banking, business formalisation and regulatory compliance duties. MSMEs in Centrucia continue to struggle with a lack of access to capital. The root of the issue is that many of our MSMEs operate without having a formal business bank account due to various reasons. Mr. Speaker, on November the 24th, my ministry is going to post a government procurement symposium. The COVID and current global economic recession have exposed the vulnerability of the private sector, individuals and economies, falling for a rethinking and redirecting of government expenditure. This cries call for strong responses based on solidarity, cooperation and national pride in supporting what is truly Centrucia. As a government of Centrucia continues to institute policies to address these vulnerabilities, help rebuild the economy and strengthen the private sector, it remain mindful of its commitment to the principles of fair and balanced trade as a signatory to international and regional trade agreements. However, it is of importance that government take the lead by supporting and directing more of its spending towards domestic goods and services. To this end, the Ministry of Commerce in collaboration with other private and public sector organisations will have a symposium aimed at building resilience within the local economy, while sensitising manufacturers and service providers of government procurement policies and procedures. In addition to exposing the accounting and finance officers in the public sector to the wide range of local goods and services, to encourage them to buy local and to ensure that in doing so our economy grows and our small business sector benefits. Mrs Speaker, this symposium will be quickly followed with a crime prevention training workshop for businesses which is stated for November the 30th.  Only this morning we heard of the tragic passing of someone. So, Mr Speaker, no longer is crime just a predominantly social issue. Crime also impacts the growth of our businesses as well as our economy. I note here that increasing crime rate in Central Asia has been a recurring concern within the business community, as reported by private sector associations and documented in the most recent investment climate assessment survey. At this workshop, the Ministry of Commerce will be working with the Royal Central Asia Police Force to detach and debilitate these tentacles through topics such as basic crime prevention and personal safety, robbery of awareness and prevention and lost prevention training. Mrs Speaker, the Ministry believes firmly in the theme action to the impact tomorrow. And what are some of the other actions that we are taking? The Ministry Small Business Development Centre launched the Young Entrepreneurs in Action program designed to empower students and business owners to receive a mutual exchange of knowledge through a student internship program. The first one took place in August this year where 40 students in the fourth and fifth form at secondary schools throughout Sankusha were assigned to specific places of employment where they gained relevant job training in tandem with career aspirations which proved extremely vital for their development as future entrepreneurs. This event was a resounding success and a win-win situation for both the students and the employers who in some instances adopted the ideas of these innovative and creative interns. I take this opportunity to find the business owners who partnered with us in that regard. Mrs Speaker, this was followed by the training of trainers which is yet another milestone at the ministry to ensure that our businesses get adequate training and capacity building. This initiative was funded by the Government of Taiwan and just aim at improving sustainability among our small businesses. To date, 45 persons have received certificates for the recent participation in the training of trainers workshop and are well equipped to transfer their knowledge and build the capacity of our entrepreneurs. Mr Speaker, as a minister with responsibility for cooperatives, I will not rest until we are satisfied with the restoration and reform of our cooperative sector. Corporatives are businesses providing specific services to their members and must operate as such. I have engaged the features and famous cooperative sub sectors and subsequent to these fact-finding forums, we have completed a workshop in response to some of the immediate needs identified by the sub sector. In summary, Mr Speaker, these workshops were an effort to build the potential for registration and for better business argument in management of the cooperatives. Conversations have been held in the credit union sub sector to collaborate on some other initiatives to facilitate our efforts at sustaining our cooperative sub sector through the development of a visionary performance improvement plan, a plan which will aim to reform, restore and rebuild our cooperative sub sector. Our consultation will have no bounds as we said to collaborate on efforts to strengthen our economy, one sub sector at a time. Broadly, the plan looks at increasing training and better business documents, greater knowledge of the cooperative business model, increased membership among the youth, knowledge empowerment at the junior level because this will address the grain of our sector and succession planning. Mr Speaker, it is imperative that the cooperative sector embraces the entrepreneurial spirit to enhance its efficiency and effectiveness to members. Through these initiatives, Mr Speaker, the ministry hold true to its commission which is to help businesses become globally competitive by facilitating dialogue and training as well as financing the market research solutions that create real economic impact. It is on this proposition that the ministry provides continued support to the business community with the expectation of economic milestones in the future. Mr Speaker, I have started on-site visits to businesses starting in the north of the island and expect to continue these visits well into the new year until we have covered the entire island. I thank the business community for their understanding and patience in this matter. I want to thank the business community for their cooperation and place on record our gratitude to the government and people of Taiwan for their support in the various activities and to thank the staff of the Ministry of Commerce and I see here with us today the director of the Small Business Development Center and my prominent secretary. I want to publicly thank them and the staff of the ministry for their sterling support and service to the business community. I also want to thank the staff of the collaborating agencies and ministries Export Centrusha, the Centrusha Bureau of Standards, the Ministry of Tourism, the Ministry of Agriculture and the Ministry of Economic Affairs for the youth economy who have facilitated the various business forums in the constituencies on weekends. This whole of government collaborative approach in serving the people is commendable and should accelerate the pace of recovery of our economy. I thank you Mr Speaker.


Now as howling winds echo across the snow-covered reaches of the Wild Northwest the Quaker Oaks Company makers of Quaker Pop Wheat And Quaker Pop Rice the delicious cereal shot from guns In cooperation with the Mutual Broadcasting System Present by special recording Sergeant Preston of the Yukon It's Yukon King, swiftest and strongest lead dog of the Northwest Breaking the trail for Sergeant Preston of the Northwest mounted police in his relentless pursuit of lawbreakers Gold, gold discovered in the Yukon, a stampede to the Klondike in the wild race for riches Back to the days of the gold rush and the adventures of sergeant Preston and his wonder dog Yukon King as they meet the challenge of the Yukon Our adventure will begin in just a moment Is your youngster a problem child in the classroom? Maybe it's because our schools themselves are such a problem Maybe your child is sharing desk and textbook with another child who is also finding it hard to learn under such condition Nearly a million new students a year are entering schools that are sorely overcrowded and understaffed 400,000 new teachers will be needed within the next ten years President Eisenhower has pointed the way by calling a special White House conference on Education to take place in November Meanwhile states and communities are organizing their own conferences to discuss local school problems Carry the ball for your community write for free information on how to hold a community conference Write better schools to West 45th Street, New York 36, New York Remember better schools build better communities. This message is brought to you as a public service Sergeant Preston and his great dog Yukon King were on their regular patrol The Mount he was traveling without his dog team a Fresh fall of snow laying an unbroken blanket on both sides the hard-packed trail the White Horse a Few miles from town King suddenly hauled He began to dig in the soft snow while Sergeant Preston watched Presently part of a Hudson's Bay blanket was revealed by something King Help your boy Easy now for don't get too rough to see what's buried in the snow a few moments of hard work brought to discovery That the blanket had been wrapped around the body of a dead man Sergeant Preston's face became grim Well, he saw that the dead man wore the uniform of the Northwest mounted police Scott came this man's been murdered A little later the same morning Jeb Larson who has recently arrived in White Horse and taken a job in the newspaper office Came into the now deserted dining room of the hotel Mary Baker the wife of the hotel's owner greeted Larson with a warm smile Mrs. Baker he had some business at the bank. You'll be back soon if you want to talk to him Oh, there might be others around when your husband arrives and you wouldn't want anyone to hear what I have to say. I Don't understand Mrs. Baker from now on I intend to live in this hotel without charge But Mr. Larson tell your husband that and tell him that I also intend to eat here without charge Mr. Larson I haven't finished Mrs. Baker In addition to free room and meals, I expect to be given a share of your income every week You must be out of your mind if you think Mrs. Baker is a newspaper man I've seen much of the world and I've known many people I Know that most of us at one time or another make a mistake Sometimes our mistakes are costly very costly What do you mean? Your husband made a mistake He killed the man. No, no, that's not true Expression on your face belies your statement part is not a murderer Mrs. Baker We both know that Bart would pay for his mistake by hanging if he were caught you if I told the law what I know I'd be paid a reward now on top of that. I'd be given a bonus if I were to turn over the story to the newspaper You see In addition to my moral obligations, there's cash involved The moral obligations I could forget But I cannot afford to pass up the chance to earn a few dollars It bought page you you'll keep secret what you know, that's right. It's blackmail perhaps You tell your husband what I've just told you. I'm sure he'll see the wisdom of meeting my turn It'd be much wiser to share what he has with me Then to lose everything His life included I'll meet Bart at his convenience to discuss the terms more specifically Sergeant Preston came at the White Horse heavily burdened Over his shoulder. He carried the body of a fellow policeman wrapped in a blanket Strong though he was the Mountie was near the point of exhaustion when he reached the corner After giving instructions, he went to the office of the constable. I saw you going into the corner How far did you carry the body only about a mile, but it seemed like 10 Where's your pack? I left it in the cabin that old shack north of town Yes, I just passed the shack and King made his discovery Couldn't carry both my pack and the dead man. So I left the pack Well, we could have sent a sled for the body. I want to bring him in myself constable It's the he was one of us Yes, he was from the Eastern Division name was Blair. Here's the identification I took from his partner there Long way from home. I heard about him before I left headquarters It was on a leave of absence. He requested to leave so he might come here to White Horse on a special mission Something you wanted to handle personally Was a query about him because he'd not been heard from for Blair You know the cause of death. Yes It was shot to the heart murder right Killer must have been close. They were powder burns on Blair's clothing and we've a job to do Are there any tracks? No Blair's been dead for some time probably several weeks I can't tell us how long because the cold weather preserved the body You know why Blair wanted to come to White Horse Perhaps his mission might give us a lead. No, I don't know constable. I'll try to find out by communicating with the Eastern Division Meanwhile, this might give us something to work on. What's that? What of an official pardon? It was in Blair's hand Most of it has been torn away all the information is gone name of the pardon man the crime for which it was pardoned Do you think the killer took the missing portion? So does it seem if Blair had a warrant for someone's arrest There might be a motive for the murder but a pardon before a pardon can be issued. There has to be a conviction Blair was undoubtedly on his way to let the killer know that he'd been pardoned It was shot before he could explain his mission. Your reasoning is logical Killer probably knew nothing about the pardon until after the murder. Man at best. That's only a theory You know of anyone in White Horse who might be a fugitive from the East. A sergeant. There are a lot of fugitives in White Horse Well as in the rest of you crime territory, that's right. No, I can't name anyone in particular There's probably nothing we can do until we have words in the Eastern Division Well, just a moment. I see a man who might be of help. Oh, you know, it's a man who just walked past the window That's why his name is Larsen He works next door in the newspaper. I think he could be of help. It's possible He's been in quite horse for only a few weeks But in that time he's learned a lot about the people who live here. Where's he from? I think he came directly from the East I'm told he worked in Ottawa, Toronto, Montreal, many other places Now if you think it worthwhile, we'll go next door and see what he has to say We'll continue our adventure in just a moment It feels stands. It's a homer. Oh Boy kids, what fun it is at the ballpark. Come on out to the game Come now as guests of a major or minor league team It's your chance to get free baseball tickets If you are 12 years or younger you can see a major or minor league baseball game Free with a paying adult like mom or dad bring the whole family and make a big day of it This very day or first thing tomorrow morning. You can get a free baseball ticket. No mailing. No waiting It's right inside a package of Quaker Puff wheat or Quaker Puff rice or Muffet shredded wheat Or by Quaker Paco 10 and get two free baseball tickets names of teams and dates are on every ticket Hurry to get your free baseball tickets in the special package of Quaker Puff wheat or rice Muffet shredded wheat or Quaker Paco 10 to continue Sergeant Preston on the constable talked at length to the reporter without learning anything to aid in solving the Blair murder Meanwhile the noonday crowd filled the dining room with a hotel and kept Mary Baker busy serving meals There was some time after noon before she had a chance to tell her husband about Larson's threat The two were in Baker's office. Yeah, there's no doubt about it. Mary Larson has me back to get the wall man I'll never forget the way they're making use the man I should have known better than the runaway The world's not big enough to hide a man who was wanted for murder you were framed the cards were stacked against you I couldn't prove it Mary so I was convicted If I hadn't escaped from jail my term would have been half served by this time in another 10 years out of been a free man But now if I'm caught well 20 years starting now Would be the rest of my life But if Larson tells the law in the east where to find me I Might get even more than 20 years. I don't know what they do with the convicted killers who break out of jail Might even hang me. Oh, no, I can't go back. That's all there is to it I can't face it just when everything was going so good. I'd almost forgotten you were a fugitive. I haven't forgotten it Mary I'll never forget it. I Wonder how Larson knew about my past If Larson were out of the way but What are you thinking a man has to defend himself Mary? No, no, but I know what you're thinking you mustn't do We're paid and that's all we can do Who is it? Now and learn how much he wants come in Sorry, if I'm breaking up the coaches of the family conference. I've told my husband what you said, Mr. Not good now, but I must have a conference a private one if you don't mind Mrs. Baker My wife has a right to hear whatever you say Larson you may tell her later if you wish I'll go Your wife might not understand the situation. She understands it perfectly Larson situation has changed since I talked to your wife this morning What do you mean? You must do more and I thought to keep your secret Larson let me ask you just one question. Well, how did you learn about me? Baker is unethical for a newspaper man to divulge his sources of information. Don't tell me you have ethics. Frankly, no I have neither ethics nor conscience So I'll tell you how I know about your past As a matter of fact what I tell you will lead into the main purpose of this visit a Few weeks ago when I was hiking to examine this scenery north of town I found a dead man on the train. He did he was a police officer. I Went through his pockets to learn his identity and found a warrant for your arrest my arrest Yeah, the officer had come all the way from the east to take you into custody Well, I wonder how he learned where to find me. There was a letter in this pocket from a man named Alex a friendly letter telling about a visit The white one your hotel was mentioned as an excellent place to stay You and your wife were described. Oh, yeah Here's the letter you might like to keep it speak very well of you But now to return to the main intro baby How did this officer die? He was shot. What shot whether you shot him or not is beside the point Oh, no, I didn't the point is that I buried him in the snow I said nothing about finding him because you intended to use what you'd learned to blackmail me. Yeah Yes, I remain silent for a few weeks to study your business and determine how much I should ask you to pay for my style This morning the dead man's body was found by Sergeant Preston in that doggie. I've heard of Preston and King's Oh, I'll share a fine reputation I've talked to Sergeant Preston you Does he know about me? Not yet He's going back to where the money was killed a look for evidence His dog may pick up the scent of a killer after several weeks. I don't know I've heard of some remarkable performances by that dog. You might pick up my sense It's conceivable that I might be arrested for the murder That's why I must act tonight. I for you What about me tomorrow when Preston returns to town he'll report what he has learned of the Eastern Division You'll be told that a warrant revision for you Yes Help you do what? Dispose of Sergeant Preston and his dog. You mean kill him. No You don't it'll only be a matter of days before Preston comes for you if he doesn't arrest me someone else. Well, I'm through There's no way out. Yes, there is the Eastern Division knows where to find me When it's known that the man who came for me is dead someone else will come in a warrant by getting rid of Preston You'll have a couple of weeks to make your escape escape. There is no escape, but there is paper. Send your hotel I'll buy it at a fair price clear out of you can't go to the States change your name Put it on that in the first place. I'd be a murderer. Well, what are you now? My conscience is clear What good is a clear conscience that they hang my wife She'd hate me. She doesn't hate you now because she knows I'm innocent the crime in the east But if I help you murder she didn't know that she didn't even know a thing about it. All right, I Don't know what to do. I'm telling you what to do in the States You'll start a new life with the bankroll. You can buy a farm or a ranch or you can open another hotel You'll be free. You have cash enough to buy this place. I'll give you a fair price I have some cash I can borrow from the bank You have more to lose than I and more to gain Couple of hours tonight Larson talked long and convincingly he brushed aside all doubts in the mind of a hotel owner Mary I have an errand to do. Oh, I Should be back by midnight. It's a bad night. The wind is blowing hard Do you have far to go? Please Mary? Don't ask questions. I can't tell you anything about it. You you've got to trust me I mean more than ever before you've got to trust me. I do trust you bar Mary returned to the dining room and Bart went to his office He buckled a gun belt around his hips and then took a heavy six gun from a drawer of his desk He examined it loaded it and dropped it into the hosted He was joined a moment later by Jeb Larson who also was armed The two men headed along the windy trail toward the north The wind and the night were filled with voices Voices from the present and voices from the past echoed and re-echoed in Bart Baker's brain They find the defendant guilty of murder as charged in the indictment. I trust you Bar. I'll never believe that you are guilty Bart's emotions were strained to the breaking point. He no longer had a sense of values Jeb Larson strutting along the trail at his side was grim and silent Then suddenly Jeb Larson's voice cut through the phantom voices like a knife. Hey Baker. Oh, we're getting close There's a cabin just ahead. Oh, yeah sure left. Stop here a minute There's a light in the cabin. Yeah, that makes it easy for us. We'll be able to see Preston in this dog If you're gun ready. Yeah, it's ready. Now. Here's how we're gonna work this You go wrap on the door Tell Preston you want to talk to him about the dead man he found on the trail. What are you going to do? I'll join you, but I don't want to take a chance on that dog of Preston I told you we might have caught my sense near the body the dog might jump me You tell Preston that you're afraid of dogs ask him to try King before you talk then what I'll join you and then we'll both shoot You take the dog. I'll take the mountain. I Well, what's the matter I'll try to go through it. Well, you better go through with it Just remember what you're doing is in self-defense. It's the Mounties life or yours. I suppose it is I'll get going Sergeant Preston. Oh, hello Baker. Come in. Thank you What are you doing this far from your hotel? I wanted to talk to you Sergeant Sit down. I'm glad to see you. I intended to stop at your place and say hello since I had the chance How's your wife? But my wife. Yes. Oh She's fine.   His keen senses caught something ominous in Baker's present He tried to tell his master the danger was in the air Sergeant I'm afraid of dogs King must sense that fear. Would you mind tying him? All right here, King I'll fasten into this iron hook in the fireplace. I'll talk as soon as your dog's tired. He's tired We'll continue our adventure in just a moment Say kids picture yourself at the ball game right now the bases are loaded with two out The star hitter steps up and you see him in person. You get the thrill of seeing him hit that Homer Get in on the fun come out to the ball game as guests of a major or minor league team Yes, you can go free if you are 12 years or younger and bring a paying adult like mom or dad It's so easy to get a free baseball ticket It's right inside a package of Quaker puff wheat Quaker puff rice and Muffet shredded wheat you get two free tickets in Quaker Packle 10 the tickets tell you the names of the teams and the dates Bring the whole family and have the time of your lives at the ballpark Remember no mailing no waiting you can get as many free baseball tickets as you want They're inside packages of Quaker puff wheat or puff rice Muffet shredded wheat or Quaker packo 10 get yours right away How to continue? King knew the scent of men who think of murder and he caught that scent when Baker entered the room When Jeff Larsen at it the scent was more than doubled in intensity Well, Larsen I'm having lots of company. What brings you here? I Want to talk to you about guns?  What's the game steady?  Can think of only one reason why you'd shoot me You're afraid I'll learn the truth about Constable Blair's any maybe Blair is that the man who was killed? Yes, Baker, you know him. I I did know him and you must have been in the east before you came here You're the man Blair was coming to see I didn't shoot him.   I'm sorry pressin But it's either you or Baker and me we got to get rid of you There'll be another man in my place Larsen. You can't get away with murder As for you Bart I thought you were all right. I'm disappointed just shows that even you can make a mistake press Baker's wanted for murder and I didn't kill that man. The law said I was guilty, but I was innocent There's no reason why I should pay for a crime. I didn't commit. You know Bart I believe you you're not a killer.    I'll take your gun. Here you are, sir. I'm glad gang I I couldn't go through with it. Oh my God. The bullet just neck to a lesson Let's have the truth Bart.  I did was better go back to jail for 20 years for a crime. I didn't commit Larsen was going to turn me in as a fugitive You know why Blair came all the way to white horse to see you yes He's the one who got evidence against me in the first place Larsen said he found out I was here and came to arrest me he had a warrant Did you see it? No, but Larsen told me he saw the paper the paper Blair was carrying was torn in two a Small part from the top of the document was in Blair's hand when I found him here look at it. Well, I'm sorry King There you are boy. God that man King That's right because you said you've been convicted for a crime you didn't commit After you escaped Blair probably learned the truth. He wanted to give you your pardon in person ten years I wonder how much of that time he spent in trying to locate me you Larsen your lion schemer When you saw the pardon, you knew I'd been convicted and sentenced to jail in the east You figured I wouldn't know I'd been cleared so you blackmail me your lion crook.  He was gonna strangle me. I'll put these handcuffs on you Larsen then we'll start for white horse When Barf returned to the hotel at midnight His heart was light and the haunting fear of capture that had been with him for ten long years was gone Mary shared his happiness It's almost too good to be true Larsen confessed everything when Sergeant Preston in the Constable questioned him then he did kill Constable Blair Yep, it took sergeant Preston a long time, but he finally learned the truth See Larsen was out hiking when he met Blair Blair asked if he knew a man in town named Bart Baker Larsen wanted to know why the law was looking for me He persuaded Blair to show him the pardon then Larsen saw the chance to blackmail me He pulled his gun in the money shot Blair then he got panicky. He snatched the pardon Blair's dead fingers were gripping the top part and it tore off Larsen didn't even know at the time. He stuffed the paper into his pocket dragged the body to the side of the trail and buried it in the snow Claims now that he didn't know what he was doing claims it was Temporary insanity Well, that's going to be his defense when he goes on trial, but he'll never get away with it Mary. He'll hang Tell me why did you go out tonight with Larsen honey? I was thinking well, I Was going to do something, but when the showdown came I I just couldn't do it. I well never mind Bart Don't you tell me Let's say what Sergeant Preston always says this case is closed Sergeant Preston will return in just a moment with a word about our next exciting adventure The hills and canyons of the Old West Echo the exploits of one of the truly great trail blazers of the mid-19th century the daring and fearless Wild Bill Hickok Back in the days when the West was young and ruthlessness was at the end of a six-shooter While Bill began his career as an Indian scout Later he became a stage driver along the Santa Fe and Oregon Trail and was known as the greatest marksman of all During the life of this famous Westerner as a sharp shooting US Marshal We find spine-tingly adventure in the best tradition of the Old West for when Wild Bill rides Excitement and suspense ride with him So get ready for action to live again to the historic era of two-gun justice You can thrill to the colorful adventures of Wild Bill Hickok every Sunday with Screen star Guy Madison as Wild Bill and Andy Devine as his deputy jingles on mutual over most of these stations Talbus in Selkirk was robbed of a bank shipment of cash Sergeant Preston and Yukon King took over an unusual case After visiting a sweet elderly lady who ran a boarding house The constable was mystified when Preston carried away an empty dinner pail That empty dinner pail you picked up in the Stella's place have to do with this game It might have a great deal to do with the constable if what I think is true You're in for the surprise of your life in their attempt to solve the baffling robbery Preston and the constable unwittingly became the momentary targets for a killer's gun Can they escape being killed and turn the tables on the crooks? Be sure to hear this next exciting adventure These sergeant Preston of Yukon adventures are brought to you every Monday through Friday at this time by the Quaker Road scubbery makers of Quaker Pop week and Quaker Pop rice the delicious cereals shot from guns By special recording in cooperation with the mutual broadcasting system They are a copyrighted feature of Sergeant Preston of the Yukon incorporated Created by George W. Trenville produced by Trenville Campbell Muir incorporated and directed by Fred flower day The part of Sergeant Preston is played by Paul Sutton This is Jay Michael wishing you goodbye. Good luck and good health from Quaker Pop wheat and Quaker Pop rice so long This is mutual radio network for all America


Good morning friends, I am Purva and today I will help you with the following question. Show that the vectors 2i cap minus 3j cap plus 4k cap and minus 4i cap plus 6j cap minus 8k cap are collinear. Suppose vector a and vector b are two vectors such that vector a is equal to lambda times vector b where lambda is some scalar. Then we say either vector a is parallel to vector b or vector a and vector b are collinear. So this is the key idea behind our question. Let us now begin with the solution. Let position vector of pb 2i cap minus 3j cap plus 4k cap and position vector of qb minus 4i cap plus 6j cap minus 8k cap. Let o be the origin then we have vector op is equal to position vector of p minus position vector of o and which is equal to 2i cap minus 3j cap plus 4k cap and vector oq is equal to position vector of q minus position vector of o and it is equal to minus 4i cap plus 6j cap minus 8k cap. Now taking out minus 2 common from where we get vector oq is equal to minus 2 into 2i cap minus 3j cap plus 4k cap. This is equal to minus 2 into now 2i cap minus 3j cap plus 4k cap is equal to vector op. So we get vector oq is equal to minus 2 into vector op. Now from key idea we know that if a vector is equal to some scalar times another vector then either the two vectors are parallel to each other or they are collinear. So we have either vector oq is parallel to vector op or vector oq and vector op are collinear because here we have minus 2 as the scalar. So we get either vector oq is parallel to vector op or vector oq and vector op are collinear. But o is the common point so these two vectors can't be parallel therefore we have the given vectors are collinear. This is our answer. Hope you have understood the solution. Bye and take care.


Hey everyone, welcome back to my channel. I hope you're good. Today we're gonna be checking about all the murder mystery books on my TBR. So these are not all the murder mystery books I want to read, they're all the murder mystery books that I own physically. If you're a regular on my channel you will know that murder mystery is probably one of my favorite genres and so I thought this would be a fun video to do to talk about all of the murder mystery books I'm really excited for. But when I was collecting this list I found that there there are some books that blur the lines. Your typical murder mystery book you think of like Agatha Christie, I guess more modern versions are like truly devious for YA, the guest list, you know those kind of books that are straight up murder mystery books. But there are some books that have murder and there's a mystery about what happened but it's not typically thought of as a murder mystery but it has those elements so what I've done, where's my notebook? Oh it's here. I've written down all I think we have like 20 maybe books and I would say the first 10 we're gonna talk about are straight up murder mysteries like your classic murder mysteries and then the other half are kind of maybe thrillers with a murder mystery element or just books that blur the lines a bit that maybe I didn't think of as a murder mystery originally but when I looked into it I was like well there is a murder and there is a mystery. I've connected the two dots.  So I'll tell you when we get on to them but the first lot are gonna be like straight up classic murder mystery books. So the first two books I want to talk about are by the same author. The first is The Seven Deaths of Evelyn Hardcastle by Stuart Turton and the second is wrapped up if you don't know as soon as I've wrapped up some of my books. The second is The Devil and the Darkwater by Stuart Turton. So I have had this for so long I have almost read this in so many videos. This is about Evelyn Hardcastle who dies at this party thrown by her parents and our protagonist keeps waking up in the body of a different one of the guests every day and he's trying to figure out what has happened and who killed Evelyn Hardcastle.  I don't know really what the plot is. I think it's like on a boat like a murder mystery on a boat in the sea. I just bought it because the addition is nice and I like the spread edges and it looks pretty. Well guess what people? I get excited about small things. But these are very very typical murder mysteries some of your most typical modern murder mysteries and I've heard that this is in particular is quite confusing. It's a lot to get your head around in the way that the character keeps waking up in different bodies but I have heard a lot of good things. It's very highly rated. It's very highly acclaimed so I'm hoping I'll enjoy it. But it is a book that I have almost read so many times and it's probably one of the books I want to read most. It's just like making myself do it. That is the problem. Then we have one I haven't actually even properly hauled yet in a haul video. It is A Good Girl Bad Blood by Holly Jackson. This is the sequel to A Good Girl's Guide to Murder which I just read and loved. We're following Pip as she tries to discover if there has been a murder I think in this one. I don't know these are kind of like missing murders if that makes sense. From what I know in this one someone goes missing and so you're trying to figure out if they've been murdered. Pretty similar to this one in this one the murder that's happened a body has never been found. So because they're YA I don't think it's like there's no gruesome murder. So I think in this one Pip who is known for like investigating these mysteries one of her friends goes missing or someone that she's close to goes missing. One thing I love about these is that they are multimedia so they have interviews. Already in this one you can see like emails, maps, diagrams, all kinds of things which I think adds such a cool and interesting element to the story. Good Girls Guide to Murder was one of my favourite YA murder mysteries I've ever read. I think probably my favourite. Live footage of me reading a Good Girls Guide to Murder. Sorry this is incredible. So this is definitely gonna be one I get to very very soon because this could be like a favourite author favourite series for me. Next we have a classic and that is The Mystery of the Blue Train by Agatha Christie. This is one of my favourite books that I own in terms of like the look of it. I think it's so gorgeous and cool. It's definitely gonna be one the ones I've read it and I go back home it's gonna be like facing outwards on my bookshelf I think. I am reading all of the Occuporro books in order so this is the sixth I believe and I don't know much about it to be honest. The level of unprofessionalism far too much. All I know is that it's about a murder on a train but I really love Occuporro. I think he's a great detective character. He's like I'm hoping this will be better than the last Agatha Christie I read which was like a 1.5 star so I'm hoping this will be better than that. And then we have my other Agatha Christie that I own which is Midwinter Murder. So this is a series of short stories with kind of like a Christmasy wintery vibe and I mentored this last winter but I didn't. So I think it's probably gonna be one I end up reading this coming winter sometime. I think it's gonna be great for like readathons and that kind of thing. Short stories are always good for that. I think maybe this collation has like some proro maybe some Miss Marple that kind of thing. So again a gorgeous edition. I love these kind of like cloth bound Agatha Christie editions. If they didn't like did these for every single Agatha Christie book I would buy them. Then next we have a new release which is The Islanders by SV Linnard. This oh my god I'm so excited. So excited. So this is about a character who I think is ex-police who goes on this dating show called Love Wrecked which is basically like the show Love Island. If you've seen that it's a show where people go to an island to find love and she gets there they're all drinking away they're all having fun and then someone dies. Someone gets murdered and a voice announces that it is on the main character to figure out who the murderer is and that for every hour it takes her someone else will die. This kind of isolated setting is my favorite thing to read. I love murder mysteries with I think they're like they're called closed circle isolated mysteries. So where you have a bunch of characters trapped in one place you know the murderer is one of them and you have to work out who it is. That's what so many of these books are. And the fact that this is inspired by Love Island is just like a whole other layer that I am so so excited to read. Next is a very exciting one and that is The Thursday Murder Card by Richard Osman. I think this broke loads of records in the UK for like how long it was on the number one spot. This has been so widely popular in the UK and it's about four older friends who have kind of like retired and they meet up once a week to investigate unsolved mysteries but then a murder happens on their doorstep and so they kind of group together to try and figure out who committed the murder. And yeah this has been like so widely popular in the UK. I don't think it's quite like translated to overseas success yet but Richard Osman is a really famous TV presenter here in the UK and I'm just really excited to get into this. My mum has read this already and she really enjoyed it. So I'm hoping to love it too. I think the fact that our main kind of protagonists are detectives. They're all I think over 80 or almost 80. So I think that's a really unique book because usually like detectives, particularly like modern detectives, I find like are in their thirties usually. They're usually like an ex-policewoman in her thirties. You're what? I'm you. So I'm excited for this kind of unique perspective because I think fiction doesn't usually focus on characters that are 70-80 so I'm really excited to read this one. Next we have The Hangein Murders by Se-Shai Yokomizo. This is translated from Japanese and I believe this is like a locked room murder mystery so again it has that isolated element which I love. I believe someone is murdered just before the night of a wedding and this detective is on the scene to investigate what will become a legendary murder case. I think this detective murder mystery series has like 30 books in it but I believe only two have already been translated into English so I'm gonna read this and eventually the next one and then hopefully by then more have been translated but we'll see. I've heard a lot of good things about this. A lot of you have been in the comments telling me to read this and I'm gonna enjoy it. So this was one I heard about entirely from you guys. I hadn't heard of it before and someone a few of you mentioned it in the comments. I was like okay any excuse to read more murder mystery I'll take it. We need this. This is essential. This is a crisis. Then the next book I don't actually have with me it's back home at the moment but it is Nine Elms. I can't remember who it's by but I'll put it up on the screen and you'll be seeing it. This is I believe about a detective who solved this serial killer case a couple years ago or a while back and they believed that they found out who did it and they imprisoned them but then a copycat murderer is beginning to strike and they're trying to discover who it is. This was another one that was recommended to me by one of you and very kindly gifted to me which I really appreciate. So I'm really excited to get to this one but it is back home at the moment because I think my mum was reading it when I moved to uni so I'll be reunited with it when I move back home but not yet. And now we're gonna transition into the kind of ones that are murder mystery adjacent or are murder mysteries but I wouldn't have thought of them like that originally but before we get into that I actually really want to thank the sponsor for today's video which is Skillshare. So I am a massive fan of Skillshare. Skillshare is a platform I used myself many times before being sponsored so it's something I really feel like I can encourage people to use but if you don't know Skillshare is an online learning community with thousands of inspiring classes for creative people. There are so so many skills on there for you to learn and try out and discover from illustration, film and video, there's loads of Adobe courses on there. One class I thought that would be good to recommend to any of you who wanted to start a Booktube channel is YouTube Success, Script, Shoot and Edit with Marquez Brown Lee. This will teach you how to plan your videos, hook your audiences and grow your channel and I guess make the experience a lot less daunting for any of you who are thinking of starting out because I know it's super scary when I was trying to start a Booktube channel like what do I do but this course will help break that down for you. 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We're gonna talk about Grown which I don't know why but I never thought of it as a murder mystery but I think in many ways it is so this is grown by Tiffany D Jackson and this is about Enchanted yeah Enchanted who is a singer who wakes up with blood on her hands and zero memory of the previous night and then a dead body is found of the I believe it's the guy who kind of took her under his wing when she was coming into the music industry but I think as well as trying to figure out whether Enchanted killed him or not it's also really a story of manipulation and abuse within the music industry and so that's why I don't think it's really a murder mystery in the traditional sense what it's really about is about a young girl trapped in a predator's web and about the many victims that exist in the music industry so although the premise of this sounds like a murder mystery I don't think in many ways it necessarily is I think it's more about tackling those issues then one that I never thought of as a murder mystery but I think it probably is this is Hunting Prince Dracula by Kara Malyskalko this is the second in the stalking Jack the Ripper series and basically what the first one is is about someone about not someone a protagonist Aubrey Rose and that is not correct trying to figure out who Jack the Ripper is and similarly in this one there is a series of murders and Audrey and her friend Thomas Cresswell are trying to figure out who is behind the murders so like I never would have thought these are murder mystery but it's literally murders and these two are trying to figure out and piece together who is behind them so I guess in many ways it is a murder mystery but again it's not what I think of like that the next is one I see on a lot of murder mystery lists but I never thought of it like that but I guess it's kind of that like disappearances is there a murder mystery that kind of genre and it is when no one is watching by Alyssa Cole this is another one that is wrapped up up there for that series I think it's very much a thriller about gentrification and a lot of these neighbors are going missing and she's trying to figure out what's happening and perhaps there is something very sinister at play and I guess it's a suggestion that these neighbors are being murdered in some way and being moved out so white people can move into this area this is another one I'm so excited for and every time I pull one out of up there I keep hoping that it's when no one is watching oh another one I have up there we'll only talk about quickly but I have the adventures of Sherlock Holmes and I guess this is murder mystery I believe this is like short stories the adventures of Sherlock Holmes it's where a lot of people suggest you start when you're starting to read Sherlock Holmes I have the cloth bound edition which hopefully I've put a picture of in here and it's definitely been one of things I've been so excited to read and then my fear of classics has really taken hold this year we are going to pretend we didn't hear that I just think when you're in a reading slump like I have been classics or like the last thing you're gonna be picking up but I'll read it soon a lot of deceiving going on a lot of deceiving then these two are weird ones right okay let me talk about them together so we have murder trending and no hashtag no escape by Gretchen McNeil and these obviously books about murder but they're kind of more like I think dystopian I don't really know if they're murder mysteries but I kind of think they are so this one is about this world where murders or executions are live-streamed and are a form of entertainment and this one is about I believe escape room murder mystery kind of thing like a competition with escape rooms but they're kind of like dystopian kind of thrillers kind of murder mystery I mean the whole thing is centered around murder but there hasn't been like a death and a detective trying to figure it out so this is why I say it's murder mystery adjacent because I think it's still something that we should like talk about in this video but it's like one step removed from the classic murder mystery format then we have a couple new releases the first of which is the Burning Girls by CJ Tudor this is about a village that has a history of deaths and murders and the new vicar I think moves in and discovers that there is something very sinister going on in this village so it has that small quaint village vibes I think a lot of like classic murder mysteries have but I don't know to what extent I think this one is difficult to know to what extent it adheres to classical murder mystery formats until you've read it then we have if I disappear by Eliza Jane Brezier which I'm actually scared to read now because this hasn't been getting amazing reviews it's about a woman who loves true crime podcasts and the host of the true crime podcast that she loves has gone missing she goes to the area that that podcasts are lived and it becomes clear that more women have vanished from that area again it's that kind of like disappearance has there been a murder mystery rather than like there's a body murder mystery you know and then we have the Night Swim by Megan Golding this again has that true crime element there is a true crime podcast and this woman is in town covering this rape trial that is happening so there's a lot of courtroom elements but she is also receiving mysterious letters about what happened to this woman who 25 years ago drowned but the relative who is contacting the podcaster believes that she was murdered and no one in town wants the answer no one in town wants to discuss it so it's part I would say it's like half a murder mystery in this one this has been one of my most anticipated books to read and I don't know when I'm actually gonna get around to it because of the videos I have planned coming up this was like my number one book to read for a while and I now I don't know when I'm gonna get around to it I'm also intrigued by the this author's other book the escape room which I think is more like a locked room murder mystery but I'm gonna read this one first and then figure out if I want the other one and then lastly I'm really not sure if this could be cast as a murder mystery I didn't think it could be but then it's like on these murder mystery lists I look for that when doing my research to make sure I didn't miss anything big little lies by Leanne Moriarty I see this as a more of a domestic thriller than a murder mystery the last line of this is it was always going to end in tears but no one thought it would end in murder this is about these women who live like in this kind of like affluent middle-class US suburbia and I think like the children are like fighting and so it causes an argument between these women so I don't know if this is cause as murder mystery but let me know if you read this and whether you would class it as a murder mystery so there we have it that is all the murder mystery books on my TBR like I said some more traditional murder mysteries and then some murder mystery adjacent these are some of the books I'm most excited for like I said it's one of my favorite genres and I would love to have any recommendations that you would have down below for any murder mysteries you think I would like one I hear a lot is the magpie murders by I think it's Anthony Horowitz don't worry that is on my want to read but I just can't justify buying anything at the moment that isn't new releases so I won't be buying it for a while but it is all I want to read so any others I will put on my want to read as well so make sure you let me know if you've gotten to the end of this video comment the skull emoji like the skull or skull and crossbones emoji and yeah I will see you very soon in another video bye