So in this module, we'll talk about the search engine optimization now remember all the effort which you are doing and which you are going to do or which you have done to bring up that excellent website to bring up that excellent web application. The purpose is that people should come to your website to your application they should use it your customers your potential customers and your products should be sold your services should be selling and of course you are successful your business is successful you are able to achieve your targets but for that purpose your web link the link to your website to your web application it should come at the top good positions on the search engine results otherwise how people would know where you are and how to locate you to search engine optimization is very critical it's very important. Now search engine optimization as we talk of it today is centered around Google. Google now has become a household word and when we talk of search engine people think about Google but the search engine optimization predates Google maybe the search engine optimization can date back to 1991 when the first web page was placed on the internet or maybe in 1997 when search engines became available on the net there was a strategic mistake made by a company which changed the history of search and before before Google became a household word Yahoo results were powered by Inkatomi and then Yahoo made a strategic mistake and they extended their search services or their search services were generated by Google and at the bottom of every result there was a statement that powered by Google and Google became a household name and of course then as we say the rest is history so what is search engine optimization what is search engine it previously it used to be called as search engine registration it used to be called as search engine ranking search engine placement search engine marketing but the objective is to bring your results in the top results of the search engine so search engine optimization means that making your website optimum for searching making the contents of your website optimum for searching so that people know who you are and where you are standing search engine optimization when it optimizes all those things right then you are coming at the top of the results that is search engine optimization and the search engine optimization you need to understand how the search engines work you need to understand what people are looking for and how they are looking for so the search engine optimization is not only technological but it is also marketing oriented technological and marketing oriented and you need to consider the number of things which I will be discussing when we go into the details of this course but right now I will briefly mention certain glossary items of course not possible to cover 200 items even in the details just to give you a certain idea one one one of the aspects of search engine which optimization in the glossary is that when people come to your website and they leave without clicking on any other page that is not used for ranking purposes by the Google but of course that gives a measure of the quality of your content which of course contributes to your ranking then there is a keyword or a glossary what is called as the bit bit means that you there are links which are over promising and they are doing it intentionally they are making attractive offers which in reality don't exist so what they are doing is that they are making you click on that link so as to get revenue for advertisement and of course then is the crawler or the Google bot also which basically is a program which indexes new pages indexes new sites which could be yours also so you have to consider all of those things how people search classifying and understanding now there was a study at the University of Hong Kong I think it was in 2006 or 2007 and that study said that people search in two categories one is that it is very focused they enter a keyword and they would like to know exactly about it or there is generic search generic search I would like to know about something now that is classified further into three categories one is do then is no then is go do is for example I would like to purchase something and I would like to make an order for something I would like to click on something to buy something that is the do kind of a Curie which I perform on a search engine and then is the no type of Curie which is I would like to know about certain thing certain aspect for example I would like to know about business intelligence that is a no kind of a Curie or I would like to search specifically for a specific business that is a go kind of a Curie so if I am interested in certain brand then I will type it to see that what you place on your website or your web application you need to consider all of those things they are very important and then of course this is very interesting this is kind of a periodic table which you have been come across that this periodic table covers those categories and how the search engine operates so I will talk about in detail when we go into the details of this course and then of course basics of survive content is important for search engine optimization what is content content is the useful information which is on your website right the purpose is that it should elicit you would like to engage the people emotionally and that is the purpose of that content now that content could be in real time real it could be asynchronous the content could be audio video or its combination so that is the content now when you have this content now this content is the certain things which are used in ranking in this content one is the click through rate CTR Google ranks your pages based upon CTR that how many links are clicked on your page then is the backlink backlink is that how many clicks come from authentic reputable websites to your web page so that adds confidence and authenticity to your website and then of course the tags you are using the keywords you are using and then is the combination of all of those things you see that it's a combination of different things which bring your web page on a high ranking when the results are displayed so it is you can call it a science so we'll go into the all of the details and these seven points which you see on your screen I will be discussing them all of them in detail when we go into the details of the course


Hello everybody, how is everybody doing? Andrea Mayesca here with dental and mobile hygiene. So let's talk about some business related topics. Some common questions that I have been getting lately since we have had COVID, since all of this pandemic has been happening. So I have been open since June. Thank goodness I am so happy to be back to work. But a lot of questions people ask me is how are you handling it doing mobile hygiene? So let me try to start from the beginning and then we'll go from there, okay? So number one is I send off the medical history form, I send off a COVID pre-screening form and I send off the consent form. So that is all online. So I give the patients the links to that and I tell them that they need to fill those out before I see them. The COVID pre-screening form, I send that to them 24 hours prior. I ask them to take their own temperature because I'm a mobile hygienist. So I don't wanna go to somebody's house depending on where they live. It could be a half an hour away, it could be 10 minutes or it could be I go up to an hour and a half away. So I have them fill that out 24 hours before and then I get in touch with them before I see them that day to ask them how is your temperature? How are you feeling? So the COVID pre-screening online is just kind of the paperwork that I like to have in their file so that I can see that it has been done. But I have them do all of that before I do arrive, okay? But then I do take their temperature, I take their oxygen saturation level with the little clip when I'm there as well before I set everything up. So that is something new. Another new thing is I get changed in their house after I set up. So I might show up looking like this with a mask always. I do always keep the mask on. I will change, I will put on the full PPE. So I have on my clothes, obviously. I have on a gown. I put on the KN95 mask. I put on the face shield. I have my loops. I have a hair cap. I put on gloves, the full PPE. So I don't show up like that but I do that once I change into their house. Another thing that I want to mention is make sure to ask your patients if they have any questions. With COVID, I find a lot of people are very uncertain. Some don't seem to mind. Like they're perfectly fine. They might think things are being a little ridiculous but a lot of them might have questions but they don't know how to ask. So I will always say to somebody as I'm kind of setting up, do you have any questions? Well, I am setting up. They might say to me, yes, how has things changed since COVID? Do you disinfect? Do you sterilize? Like what has changed? You know, because they don't know what we do. So I might say something like, well, actually our sterilizing, our disinfecting is exactly the same because we were always taught to treat everybody as if they're highly infectious because we don't know what somebody may or may not be telling us and we don't know what they have. Every time I say that, my patients go, oh, that makes sense. Almost as if that just makes them feel so much better but then I do say things like, but a couple of things have changed. Like for example, me wearing a mask at all times, we never used to do that. Me changing into my full PPE where it kind of looks like I have this huge, like costume on, haha, that has changed. Me taking your temperature now, that has changed. If you experience any symptoms, if you get COVID afterwards, you will need to let me know, you know, things like that. Plus I do tell them, and I take my temperature, I take my oxygen saturation every single day so you know that I'm okay too. So they do really, really like that. That's kind of the only changes you guys. So I talked to them about that and I should make and know otherwise things really haven't changed. A lot of people do ask me how I do handle my mobile hygiene business by myself. Oh, I do now have an Apple watch. I don't know if I kind of talk to you guys about that but I love this because this allows me to record.  I do only for taking notes. So I do let them know, I say, okay, I'm just going to turn on my recorder here and I just kind of turn it on right there. And you'll just hear me calling out tooth numbers because this is how I do my charting and then I do all of my paperwork at home because if you do your paperwork in your patient's house afterwards, trust me, it will take a while. I don't know about you, but I'm very thorough. So I like to do it, I guess the privacy of my own home too, right? Like you don't want to hang out more than you have to. So I let them know, that's why I'm calling out tooth numbers. I do the probing measurements that way. So then when I go home, I can listen to everything and take my notes. So I don't take the notes when I'm there, I take my notes at home. Another thing that people often ask me is do I book patients back to back? So what I found is I did try to see as many patients as I possibly could in one day. So let's say I'm going to London, which is about 25, 30 minutes away from me now. I might try to see as many patients as possible. But what I find is I can see two households in one day without being too exhausting. So I will book a household at 11 a.m. even if I'm seeing one person, two people, three people, whatever, but I'll book for 11 a.m. and then I might do another household like later afternoon. But the other day, I saw a family of six. I knew I was going to be tired, so I did not book another household after that. If I'm seeing one person, then I know, okay, I'll still feel pretty good. So I can see another household of maybe three people afterwards. So I kind of plan it that way, but I can do a video on how I do the scheduling because that's kind of a long story. It took me a lot of learning to do that because you don't want to not see too many patients and then you're just kind of like, okay, I just saw one patient, I traveled an hour away, I could have probably seen two more, but there's nobody to see. Or you don't want to book too many people, see like say like five people in the morning and then five people in the evening time, you would be exhausted. So we'll kind of talk more about the scheduling in another video. But that's kind of how I handle things, you guys, in a nutshell. Now that we're in this pandemic, your patients will have questions. So let them know that if they have questions, they can just let you know any time you can show them everything, all of that. So thank you guys for listening. Let me know if you have any questions as always and I'll see you guys in the next one.


Y cadmau yma eich 200 o'r pethau, y ystafell yma eich cadmau a yw erbyn yn 7 oed. Yn y gallu cymdeithasau ymddangos iawn, yn gweld eich bod aethau'r belynyddoedd yr ysgrifennu. Yn yr hynod hefyd, yr sylwmp yn ei wneud gwahag a chydweithio'r adeiladau cwestiynau yn ystafeling, i'r ystafeling ar y peth ddeg yn yma. Rwy'n llawer o'r angen i'r angen i ond, yn ei wneud am 10 o 16 o'r rhanau'r ystafelingau a ameryloenol. Rydyn ni, mae nhw wedi gyhoch yn gennym ni'n maes ymolio a fynd i èu gweithin arno. Mae'r angen ar hyn meddwl ei angen yn y rhan. The game is a one look and anddramatic to you, and it has a sharedmyth, so they have an on-the-18s餘 a reserve time, and there's a one strand embracing philosophy that surrounds all the way from the top right down to the bottomK but it took us quite a while to change and a football is really quite rebellious about a football methodology so we worked with a model called tactical periodisation which is quite well known throughout the world now but we modified it for age specificity for younger players but also in a way that we can look at behaviour for a young player Byddwn ni hefyd y mae'n bwysig y i fod yn ddweud y oedd y lleiwyr i'r bwysig, ond y lleisiwn o rhai o'r modd o'r gwaith yn ei ddweud. Y gredd ynllun i ddatblygu fod y modd y grwrth. Felly mae'n cradle gysylltu'r team yma, mae yma'r team efo'r ysgrifennu'r dreffer yn ei hwnnw i gweithio'r wahanol, mae y maen nhw'n electric press, mae'n gyrch yn y gweithgol am縫aedd yma. Felly mae'n llunio ar wahanol, ond wedi cael ei rai hyn yn ei gweithio. a'r gennymau a'r creuio. Those are the things that we look for on the Rangers team. We then broke that down further and said right, what are the four key moments of the game? So we're either in possession, out of possession, transition to attack or transition to defend. And then from there they provide our learning objectives that we then go and teach for our younger players. I say it's more about behaviours, then it becomes more about the game and we break it down into ball, game, body and mind. And those are the four key corners of your like of player development that we look at when we're developing young players. We have a thing called Rangers Performance Coaching Culture and we've got a member of staff who's just dedicated to rolling that out. So each coach has their own action plan and we say right, if you're under 14 coach, who's the best under 14 coach in the world? What does he do that you don't do? What's the barriers to stop you doing what he does? And we then invest in our staff through monthly and services, through their own action plan, through conferences. We film our coaches a lot, we feed back to them. But what we have is we've got an environment where all our staff want to learn. So they're really open.  So we must invest in the coaches, they must understand what we're trying to achieve, what our game model looks like. One of the big things for us as well as decision makers. So when we look at football in the UK compared to football on the continent, we think that they produce better decision makers than we do. Now that comes from the planning and preparation of your sessions. So the session becomes the teacher rather than the coach. I haven't had lots of interventions during the session. And that's a big part of our education for our coaching staff as well. Yeah, the game model is always evolving because what we're looking at is I suppose when you start off with that, you look at what the history of your club is. You look at the history of football in the country, but you look at what the top end of the modern game looks like. Not now, but in 10 years time. And so if we're producing players who will hopefully play for Rangers in the Champions League one day, what do we have to give them to go and reach that level? So every drill that a coach does in the pitch should relate to our game model. There's never a passing practice for sake of a passing practice or a possession for the sake of a possession. It must relate back to how we want to play. And a lot of that subliminal teaching goes on with the players where we want it to become second nature. So we believe that it's our job to get them from sort of back to maybe what we'll call the create phase is the top end of the pitch. We've got a control phase is the middle end of the pitch and a construct phase is the first load of the pitch. We give them lots of patterns. We give them lots of, I guess, behaviours to work through the first two thirds of the pitch. But when they get in that final third of the pitch, we want a young player that's creative and we take away all the complex decisions that actually all they're thinking about is me, the ball and the opponent and how we're going to beat that opponent. Yeah, I think if we look at Ross McCrory, Glenn Middleton, I think we have four debuts this season because Stevie Kelly's made his debut. Serja Dacaya's made his debut and Jordan Hoose has made their debut. I think what's probably interesting for each of them, if we relate it back to our football methodology, is they've all required different things. So if we go back to the four corners, ball, game, body and mind, if we look at Stevie Kelly at the moment, he's magnificent in the ball corner, he's got a great mindset, he's understanding the game, he's prepared, but right now he's doing a lot of extra work to make sure we get his body right so that he can compete at the top end of football. Ross McCrory, slightly different, great athlete, but of course a lot of his work centres around game and probably ball. So each of the players are different and each of the players have their own individual IPT programme. So they're basically looking to say, right, over a 12-week period, what am I going to be working on? Why am I working on it? How am I going to get to where I want to get to? That's reviewed with the coaches and that almost becomes their Bible as to how they're going to get better. Yeah, I think what we've done over the last few years is that we've actually invited lots of coaches to see what we do. And a lot of clubs can be quite defensive about their content and don't want to share it and show other people, but we want to get better every day. So if we invite somebody in now, in six months' time, our content will have moved on anyway. So therefore we're quite happy to share what we do. Now the coaching manual allows to share that to a bigger audience. We'll be really open to what we do at the different age groups. There are a lot of research and a lot of time and a lot of practice into our football methodology and hopefully that benefits coaches elsewhere. But again it will be a very evolving thing because what they get now will be different from what we get in six months from a year as football changes in our academy changes.


Just hours after Shane Dawson released the return of Eugenia Cooney, Jacqueline Glenn and her friends came out to speak their truth to voice their concerns about Eugenia. When the video came out there were mixed reviews because Jacqueline and the gang were exposing quite a bit about Eugenia that wasn't talked about in Shane's video. Now it seems like many people are on Jacqueline's side and are concerned for Eugenia as well. So make sure that you stay tuned to this whole video as we discuss what's going on from all the different angles so we can see what we can all learn from this situation. What is up everybody? This is Chris from the Rewired Soul where we talk about the problem but focus on the solution. And if you're new to my channel what I try to do is take the topics that are going on in the YouTube community to try to see what lessons we can learn from them to improve our own mental and emotional well-being. And I've been covering this comeback of Eugenia Cooney so make sure you subscribe and ring that notification bell. And before we get started I just wanted to thank everybody once again. My brand new book, Cancelled is coming out and if you didn't know it's free. It's a book examining cancel culture, my experience as well as a bunch of experiences I've witnessed go on for the last couple years. The book's free so everybody who's been donating to the cause I appreciate you all so so so much. If you would like more information about the book check out the description down below. So yeah not long after Shane Dawson's video with Eugenia Cooney came out Jacqueline Glenn and her friends released a video and I got flooded with tweets and DMs and messages and comments on my video and everything like that. So yeah we're going to be talking about this but again we're going to be talking about it from different angles because the internet is kind of split about this. So I'm going to be talking about this but I'm also going to be talking about how to have an intervention for a friend and some things that you might want to be prepared for because there's so much that we can learn from this. Those of you who don't know who I am, hi my name's Chris. I've been clean and sober for seven years. I was an addict addicted to pain medications, prescription opioids as well as alcohol. So not only that but I worked at a drug and alcohol treatment center for a little over three years and we specialized in dual diagnosis. For those of you who don't know what dual diagnosis means, I mean it's not only did we treat addiction but we also treated mental illness as well. There's a little confusion when I mentioned that yesterday. So people who are in the treatment center not only had an addiction but some of them struggled with eating disorders or depression or anxiety or PTSD, all sorts of stuff, all right? But the other thing is that I have been involved in a lot of interventions. Not only did my family have multiple interventions on me but I have also helped many other people get help by doing interventions for them. So that's my background and why I'm going to be covering this topic. Yesterday Shane Dawson released the return of Eugenia Cooney where he interviewed her and helped her with coming back to the platform after being away for months. For a long time many people have been concerned about Eugenia Cooney. Although she never admitted it publicly, it appeared as though she had an eating disorder. In Shane Dawson's video this was the first time she opened up about her eating disorder and discussed how she went to treatment. After the video was released there was an outpouring of support. Millions of people have been worried about this young woman and she's finally on the right track. Eugenia is an awesome young woman. She has a heart of gold and is loved by so many people. So Eugenia took to Twitter to thank Shane Dawson as well as all of the fans who were showing her love and support with her return. It wasn't long until Jacqueline Glenn sent out this tweet. Shane missed the chance to cover this story in a real way. A lighthearted house tour and makeup video is not the proper way to cover something this scary. Jake Paul gets sociopath music but a video on a serious eating disorder is Sunshine of Rainbows. I'm so disappointed. For those of you who don't know Jacqueline Glenn is a YouTuber as well as a longtime friend of Eugenia Cooney. Not long after this tweet Jacqueline and her friends released a 25 minute video titled The Return of Eugenia Cooney, The Real Story. In this video Jacqueline and her friends not only expressed that they're still concerned for Eugenia but they explained a lot that wasn't in the video with Shane Dawson. In Jacqueline's video they discussed how they tried many times to get Eugenia to get help but they didn't have any luck. They also discussed how they had to trick Eugenia because they were having an intervention for her and that's what ultimately led to her getting help. For a long time many people have assumed that Eugenia's mom has been enabling Eugenia. So in this video Jacqueline discussed how she personally feels Eugenia's mother is dangerous too. She discussed how during the intervention Eugenia's mother was screaming at Jacqueline on the phone and threatening to press charges for kidnapping. Eugenia seems to be doing great now though so why did Jacqueline feel the need to make this video? Well it's because of this clip right here. Your friends aren't doing anything whatever but I'm sure behind the scenes I'm sure everybody was always reaching out and whatever. There was almost like some people that like never really said anything to me like before but then like later on were kind of like bullying me until like trying to make like decisions for me. Jacqueline and her friends were hurt that Eugenia called them bullies when they felt all they were trying to do was help her. So the question is should Jacqueline have made this video? So yeah there's been a ton of mixed reviews. When Jacqueline Hill first put up this video, the long one, she actually released a follow-up shorter video but when it first got released there was a massive amount of dislikes but it seems like more people are understanding why Jacqueline Glenn made this video. So personally, personally, I don't believe that she should have made this video with her friends but I understand why they made this video all right but it is now out there in the open so let's discuss because a lot of us can learn from this situation. So the first thing I just want to discuss real quick is the YouTube aspect of this all right not the friend aspect but the YouTube aspect. Personally I would like to hear your thoughts too. I don't think this video should have been made like Jacqueline Glenn and her friends are friends with Eugenia Cooney.  Like personally like I would have waited a little while longer because many people who knew Eugenia made videos expressing their concern but like they just released this video I would have waited a little bit longer and if I felt like this was the last resort almost like when it came to Eugenia getting help like I would have really waited. I don't think it was a good idea to release this video but like I said I understand why they did it. So from my experience it's important to understand that addiction eating disorders different issues like that one of the main reasons that we stay sick in our illness is because of the people in our lives all right. This is one of the reasons like at the treatment center I was working at many people flew in from out of state like it is very beneficial to distance yourself away from friends and family members who might be keeping you sick all right.  So what fueled them to make this video was that Eugenia considered them bullies and listen I'm letting you all know right now if you ever have an intervention for somebody this is part of the territory.   I can tell you from my personal experience when my family had an intervention for me seven years ago I was telling them to go f themselves I was so angry and so upset and it took me a long long long time to realize that this was the best thing to ever happen to me all right like Eugenia has been on this journey for months but it might take her a while to truly see how they were helping to save her life like everything that Jacqueline Glenn and her friends was real it was like you can you can see their pain you could see how they're hurt you could see how they're still concerned for her and this is common like again like I work with a lot of people who are trying to overcome addiction and when I see that you know even if they went through treatment if they didn't change like people places and situations in their life like I'm still kind of concerned for them you know what I mean like a lot of overcoming addiction is changing behaviors so when it comes to Eugenia Cooney and if any of you have experience with eating disorders like let me know down in the comments below like I'm not sure how much her her family dynamic has has played into that so if you have experience and want to share it down below like let me know how how that affected your disorder still affects it to this day the last thing that I want to talk about is and I apologize because I don't watch Jacqueline Glenn I don't know her friends but the young woman who is in the video with Jacqueline Glenn like she mentioned a couple times in this video that she has struggled with an eating disorder in the past right and she says she still struggles with it and she even opened up and showed some of her experience about how she was angry with her family right and here's what I try to tell people because if you watch my last video I made about Shane Dawson and why he was perfect to help Eugenia Cooney it's because when we've been through it we're the best people to help all right so like I help a lot of people overcome their addictions right I've been a part of many interventions the number one thing I have to do is get into their mind state right I have to go back I have to go back seven years ago when I didn't want to get well I was sick I was mentally sick so when I see this young woman like really confused about how Eugenia Cooney acted or responded like I'm sitting there I'm watching and I'm like girl you've got to empathize you got to remember how hard this was for you to get better and the last thing I'll talk about is one of my really really good friends one of my really good friends who I helped get sober a long time ago um he's trying to help one of his friends get sober all right and he calls me and he texts me and he's so frustrated and he's so upset and I have to remind him I'm like dude you got to get back into their mindset you got to understand you have to remember back before you got sober remember the conversations I had with you and how angry you got with me remember the denial that you were in right remember all of these things like that is the golden rule so at the end of the day like I can't express enough if you have somebody in your life who whether they're struggling with an addiction an eating disorder or anything like that like please please please remember they are sick okay this is a sick person and I say this because from my experience it helps to remember that the person is sick they are not a bad person they are a sick person all right like when you're dealing with somebody who's in that mindset they're going to get angry they're going to lash out they're going to get defensive they're going to be in denial and all those things like I try to think of it is like it's not even really them it's almost like they're possessed by their illness you know what I mean and you just kind of kind of like roll with the punches and hopefully hopefully best-case scenario one day they come back and they thank you for saving their life and everything like that some of them they might never thank you but at the end of the day we just have to know that we played a part in their recovery and getting them help and that's the most that we can ask for so again like I said in this situation it seems like Eugenia Cooney is on the right track we'll see how things go from here but hopefully you know all of the people involved in this they remain friends or they become friends again and all of that but if you have any experience with interventions or anything like that whether you've been on the giving or the receiving end let's have a conversation down in the comments below all right or let me know about your thoughts on this situation okay so anyways that's all I got for this video if you like this video please give it a thumbs up if you're new make sure you subscribe and ring that notification bell and a huge huge thank you to everybody supporting the channel over on patreon you're all amazing and a huge thank you to everybody who has donated to help me get this book finished about cancel culture it should be out Monday all right so follow me on social media so you don't miss any of the updates all right thanks again for watching I'll see you next time


This is Ronald Coleman inviting you to join Mrs. Coleman and me for the next half hour. When our sponsors, the brewers of Schlitz beer, present the Halls of Ivy. The people are doing all over the country. As for Schlitz, the beer that made Milwaukee famous. Schlitz tastes so good to so many people that it's the largest selling beer in America. It has to be fine to be first. It's tuning up with his own doray meat. I'm sorry, you can make it. I don't want to make it, Vicki. I want to lose it. That musical phrase has been haunting me, trailing through my consciousness like a broken garter. Yeah, I know how it is. That's why they say if you run through your mind, if it just walked, you would catch up with it and kill it. I believe it's from a current dizzy called the Tennessee Waltz. Correct. Still box-favorite. It is? Well, I might have set myself up against the popular taste. I've always contended that the popular songs of a nation reflected current subconscious mood. Now they sound the surface temperament. It's an interesting theory, doctor. Can you back it up? Certainly. Do you realize that 87 and 2 thirds percent of our population is subject to the impact of a current popular melody? Of these people, 48 and 1 sixth percent do not realize that the mood induced by this certain tune is reflected in their day-to-day actions, and that 13.7 percent are so torn-deaf that it doesn't matter. Why did you find all that out? And where did you get the statistics?  I made them up.  Any statistic uttered in a loud, firm tone becomes, for the sake of debate, an immediate crux, almost never challenged. Particularly if the decimal point is yours to create. There's something about a decimal point which seems to indicate the most pain-staking research, and few doubting Thomas' will be unmanly enough to question it. We are a nation of efficiency, Washington, and statistics, but where did this start? Joke boxes, folk songs, decimal points, statistics. Like the man on his way to Alcatraz, you can get a long way from home with one cent. Need observations. Well, thank you. Thank you. Did you ever stop to think that 29.4 percent of my conversation was made up of need observations? That 16.9 was composed of complementary remarks about you. 46.11, or perhaps a chapter. And 13.2, pure not. That's a total of 105.61. Forgetting some outside help. Ah, give up now. Let's go back and play the jukebox some more. Evidentical folk songs that go on from there. Well, I've been toying with the theory, and considering that the debate is merely with myself, I haven't partnered with statistics. The theory that the current wave of popular music, hillbillies, square dances, waltzes and reels, is highly significant. It's a reaching back for reassurance, a flight from the harsh possibilities of our atomic future. It's rather sad in a way, but in a lot of folk songs are sad. They reflect the melancholy spirit of a passive resistance to fate. Even the gayer, and more sprightly to yours. You know, where someone is going, somewhere with a banjo on his knee. And is it a basically sad song? How on earth did I become such an authority on popular music? I'm willing to drop the subject here, but if Madame Hosner sings for Tennessee Waltz at her concert tomorrow night, we can start all over again. Well, the doubt that she will. Well, we've set a pretty high standard with our Ivy Music Concert Series. Heifetz, Rubenstein, Marion Anderson, Yadagorsky, Madame Optner. You know, a very impressive list of... Oh, of course. Forget Tennessee. Here's Mississippi. That'll be Calhoun Daddy with the eggs. Well, howdy, folks. Hello, Calhoun. I just come visit you. Come on in. Well, just for a minute or two, I'm kind of rushed this morning, Dr. Hall. What, an early morning class? No, sir. An early morning wife. I was out yet in my age this morning, about six o'clock, and I turned around there. It was Lori. Cleaning up from Cebu, Mississippi, and looking pretty as a peach tree in the rain. Oh. Your wife's here, Ivy? Yes, ma'am. Old Ed's baby from over in Egypt brought her up. Egypt? That's the town in Chickasaw County. Oh, oh. I hope you'll bring her over to see us while she's here, Calhoun. Well, I sure would like to, Doc, but she's only going to be staying two, three days. She aims to get right back to her church work. Lori's got a conscience like a co-bunked hornet's nest. Oh, dear. And you're all nice to concert. And, sad, do we have an engagement. But we're free tonight, aren't we, William? We are. Yes, we are. I hope you enjoy. Come over for dinner. Oh, Ms. Hall. Glory be tickled, pinker than a pink-eyed pig. Well, I got the hustle. Oh, by the way, Doc, many happy returns of the day. Well, thank you, but it's nothing like that. Well, sir, this week a friend of yours and mine's going to be 387 years old. For the mutual friend. Oh, of course, William Shakespeare. Yeah, it's his anniversary week.  Now, your life's got to own a tribute to yours. It's not of an age, but for all time, as his friend Ben Johnson said, my Shakespeare rise. Now, art a monument within a tomb, and art alive still, while I booked us live, and we have wicks to read and prayers to give. 387 years old is still going strong. Do you think what them Elizabethans would have done if they'd known about vitamins? Well, goodbye, folks. Now tell Glory. It's such a haul. Oh, Mr. Wellman, I'll see you later, Paul. Yeah, we'll celebrate the birthday tonight, Calhoun. Morning, Mr. Wellman. So long, Mr. Wellman. Yeah, thank you. Birthday. This evening? This evening. That's what I came to tell you about this evening. It didn't all be at 7.30. That's high. What did? Our last minute of the race, but that's why I'm inviting you personally. She wasn't expected until tomorrow morning that she arrived at the site of noon. That's why I'm giving her dinner. But, Mr. Wellman, I had some difficulty in persuading her. She wanted to have that as after all. However, I did finally convince her that it was the least she could, I mean, we could do. And what is this, Doctor? So far, you have neglected to identify the she in your invitation. And furthermore, I'm afraid we have an engagement for this evening. Yeah, Mrs. Gadi is here from Thibault, Mississippi. Madam Huffner is here from Vienna, Austria. Oh, this is to be a semi-official affair. Victoria, I don't think the Gadi's will mind if we change. Did you say Gadi? Yes. Well, now, I'd say, well, in that case, I'll extend your regrets to Madam Huffner. I trust you have an enjoyable evening. Goodbye. And I'll be delighted to find my own way on. Yes, but, Mr. Wellman, if you wait, I... Mr. Wellman's invitations must be made out of bad chicks. They really bounce, don't they? I've never seen one withdrawn with such dexterity. I wonder how one so slight of mind could have mastered such slight of hand. I was trying to tell him that we could rearrange our plans. Yeah, he seemed awfully pleased and excused to call it off. And as President of Ivy, you probably should go to that dinner. Yeah, that's what I was about to tell Mr. Wellman. I sometimes feel he doesn't like us. I've never known anything so magnificently neutral. Dr. Hall, Ms. Hall, this here's my wife, Lori. Mrs. Gattie. Oh, I'm so glad to meet you. Come in, Mrs. Gattie. Come in. Oh, please, just call me, Lori. I'll be looking over my shoulder to see who you're talking to. I'm real pleased to meet you. Well, now, here, let me have your coat. Oh, why, what's this, Calhoun? Oh, Ms. Hall, Lori's been fussing all the way over here because I brought her a guitar. I wanted to sing for you. She is a regular mockingbird. Oh. Lady Calhoun, why'd they want to hear me? Because they're folks who can appreciate good things.  Oh, little Willie's just as bright as a starry night in the Ponywoods, Ms. Hall. Just wait till you sing. Lori brought me a slap. That little bitty, old, ugly, pretty fellow on the big gas last. That is Willie Todd, Hunter Gattie.   That age, they tell me I resembled nothing so much as a waxed doll with criminal instincts. Oh. You're going to dinner? Yes. Yes. And afterwards, Lori, we'd love to hear you sing, although we have no established policy of making our guests sing for their fellow. Down to the holler, the boys all follow her. She had Joan's daughter with a low neck collar. She can't cook, she can't sew. She roams the woods like a yearling doe. One, two, three, you can follow me. And jam Joan's daughter to the sycamore tree. I got a fever in my bones.  Got a fever in my bones for the no cap. We can shy. Don't need to ask which one is best. Take a good look and you know the rest. What can you do with the likes of her? Cleanse to your heart like a sizzle down bird. Kiss her once, tell her no more. Tomorrow comes and you're not going to get this song. Thank you, Calhoun, for bringing her guitar along tonight.  Tomorrow she sings real sweet, no she doesn't. With you out the year in the kitchen at breakfast time. Oh, five children, Joy, and you can still sing at breakfast. Anyway, I'll keep everybody quiet in his home. I learned that from my mama. She always had singing, was much better than talking. You never get into any arguments that way. Gloria's mama says if you've got to pick on something, get a guitar. Yes, she was right to. Take any four men, no matter what. Calhoun Duggery, they've planned for each other. Organize them into a barbershop quartet and you have some kind of harmony. But with Calhoun's empty of Duggery. You know, the next time the board of... Oh, hey, Doc, you got company? Well, it's unexpected. Excuse me, I'll see you later. Mr. Meriwether, come in. I saw your lights on, so I thought I'd be the first to bear tidings of mixed horror and hilarity. One, if I land, and two, if I wellman. Whatever it is, come in. I think the Meriwether, but nothing could be nice. You know Calhoun Gatti, don't you? Who doesn't? How are you, Gatti? Oh, proud is a spotted plot, Mr. Meriwether. I want you to meet my wife, Lori. It's a pleasure, Mrs. Gatti. Howdy, Mr. Meriwether. Dr. Hall, you must have known what was going to happen at Wellman's Wing Ding tonight, and that's why you ducked it. Oh, does anything ever happen at Mr. Wellman's Wing Ding? Nothing good. Now, just listen. First, there were eggs stuffed with caviar. Uh, pink caviar. But it was in the middle of the schnitzel and a whole stein that the guest of honor turned a hunter's green and fled from the table. Yep, parents sent out an emergency call for Hippocrates, Vespasian, Pasteur, Lister, Osler, the Mayo Brothers, and Flossy Nightingale. Madam Hopfner should have been forewarned about Mr. Wellman's banquets. He has the gastronomic judgment of a nearsighted goat. And they're very greasy, greasy. That means that this Mr. Wellman don't know his grits from his graveyard. Well now, how about a concert tomorrow night, Mr. Meriwether? Oh, I guess you pulled through, just a touch of domain. What about the rest of the guest? Waiting with fear and trembling. I feel as though I'm living on bar of time. You just sit here and think sweet thoughts. Glory, a special favor to Mr. Meriwether. Won't you sing the rough, candy mountain? Now, someday you remind me to remove the dark shot. Mr. Meriwether. Yes, ma'am, back again on the slightest pretext. You don't need any commanding. Well, hello, doctor. Have you heard the latest about La Hopfner? Oh, I haven't been able to break through Wellman's wall of silence yet. Well, get this. Wellman, in honest remorse, tried to make amends to his guests and send her a lavish floral piece this morning. He meant well that much, I concede. Bless his bulletproof little heart. Whenever anyone says he meant well, that means he's made a mess of things. Very concisely stated, ma'am. He couldn't have known, but Madam Hopfner has an allergy to gardenia as a violent one. And now her sinuses are so badly affected, she won't be able to sing tonight. That nose-gay of his didn't make hers very... Yes, you know what I mean. Well, don't we postpone the concert a day or two? No, there's the rugs. He's due back in New York at the Met. If he hasn't recovered by next week, Rudolph Bing may sue us. Or Clarence will cast me to get a replacement. On such short notice, who could we get? Tadee, do you remember what we were saying about folk songs? Uh-huh. Do you suppose Glory could do it? Glory. Calvary and Gabby's wife? Uh-huh. Say, I'll go for that, Doc. Do you think she can fill the shoes of a big opera singer? I think she wears a smaller size, but... I'm not a singer than Art is, too. Well, certainly. Just to mention, too, John Jacob Niles and Burl Ives control 3,500 people into any auditorium in the country. Oh, it's certainly okay with me, but... What about the Ivy Music Society? Oh, that's your department, so you'll make arrangements on that end.  Ha-ha. Mention the blue-tailed fly to him, and he'll be waiting with a swathe. Well, I don't think Clarence is going to have much to say. For a few days. Say, what are we going to call this girl? Well, if you've made a name, Glory Go Lightly. Glory Go Lightly. Ha-ha-ha. Hallelujah. Ha-ha-ha. Ever since it may sound, I'd say that if Hock and I hadn't lost the power, we'd never have the glory. Ha-ha-ha. Whom she's changing her dress in the back. Well, Ms. Hall, you should have singed, Glory, when I told her.  And she's been fussing to wear that there party dress ever since she got it for Aunt Effie's funeral. Ha-ha-ha.  Oh, you look just plain delicious. Ha-ha-ha. Okay, all right. Ms. Hall, it's real saddened. Yeah, it's lovely. It's lovely, Glory. Lovely. Uh, what do you think, William? Me? Oh, uh, yes. Well, I, uh... Yes, yes, it is saddened. And then bold. Ha-ha-ha. Glory, you has fluffed up as a new busted cotton ball. Now, do you know, Calhoun, I don't think it does justice to Glory. Don't you like it, Ms. Hall? Well, it's not that. It's just that it takes away from you.  Good stage. Well, those are just miraculous clothes. The simpler the dress, the more appropriate for your folk balance. Just a guitar, a girl, and her song. Well, Dr. Hall, you don't want me to sing them old things for all those people? Well, that was my idea. What did you have in mind? Oh, I've been practicing up all afternoon on some real good tunes. I thought I'd begin with, baby, it's cold outside. Ha-ha-ha. Baby, it's... Then I could sing La Vee and Rose, and maybe end with some, I love you truly. Now, Glory, if you don't mind a suggestion, I think all those are fine, but they're a little too familiar. I like the songs you sang for us last night, and I'm sure the audience would love them, too. They're just heavy on Ms. Hall. I like them, but they're so old. They've been lastingly new, Glory. I have no objection to popular songs, but they march in and march out with the hit parade. Your songs started somewhere beyond memory, and they never die. Oh, Doc, right, sugarfoot. You know Dernwell, you learned them from your mom, and she learned them from her mom, and she learned them playing back for anybody was born. Ha-ha-ha. Back when the only guitar was a win through the cap tape. Well, if you all think so, I don't mind. I just thought you wanted me to put on a show. Last night, Glory, you told us that you sing for only one reason, because you liked to. That's the best reason, and that's why your singing makes others happy. Happiness is contagious, and if the virus is ever isolated, it'll probably be music. So, just sing that way tonight, and you'll be a show... for attention for a moment. I regret to announce that due to an unfortunate sudden illness, Madame Lottie Huffner cannot appear tonight. However, we... we are going to hear another artist this evening, a folk singer. All great masters drew deeply from the treasury of folk music. As Vaughan Williams, the great British composer, has put it, at the root of the musical quality of a nation, lies the natural music, or simplest and clearest manifestation as the folks are. And where can we look? Sure a proof that our art is living, than in that music which has for generations voiced the spiritual lunging of our people. Ladies and gentlemen, I'm proud to present Miss Glory Goleite. Sir Wellman, did you enjoy the concert? Yes, I did. It was different, but... and I never thought I'd do well. Yes, I did. She's on the road to New York. And I mean, she's gone. No, that is, she's left. Well, it was regrettable, Mr. Wellman. Yes, yes, well, it was very unfortunate, but as it turned out, I see, Dr. Hall, everything turns out for the best. The music decided it came through in the crisis. Ivy can be proud.  And I can be proud. For such a brilliant occasion. Congratulations, Clarence. Well, he did nothing, but I do feel that after such a tragedy, and by the way, I'm suing the grocer who's only that heavy heart. But what's this young lady who replaced our celebrity deserves the highest praise? I'm just on my way to pay my respects. Sir, where is she? Miss Goleite. Well, Mr. Wellman, I'm glad to introduce you to her. You know her, Dr. Hall? Yes, I do. This way, Mr. Wellman. This way, Mr. Wellman. Yeah. Ah, excuse me, Calhoun. Glory. I don't believe you've met the chairman of our Board of Governors. This is Mr. Clarence Wellman. Howdy, Mr. Wellman. Mr. Wellman, this is Mrs. Young lady, you were magnificent. You saved the day. There we were. I'm the halls of the dilemma. Mr. Wellman, what is this? I don't believe you've got the name. This is Mrs. Gattie. How do you know Mrs. Gattie? Mrs. Gattie. Mrs. Gattie. Mrs. Calhoun Gattie. Mrs. Calhoun Gattie. Mrs. Gattie. Mrs. Gattie. Well, yes, I... Well, naturally, I... He's a fast man with five children. Congratulations, Mrs. Gattie. Good night. She never entered that girl's mind, but she could make a career out of her singing. Why should it? She has a career already. Yes, she has a name and life as a wife and mother.  Oh, darling, darling. I didn't give up a thing. In fact, I'm currently appearing in my greatest vehicle called Teacher's Pet and Beautifully, which looks due for a very long...


Yay, we have lettuce. We have two rows of carrots We have random herbs that came out from last year and some teeny tiny little sprouting onions if you can see those little sprouts They're so cute and then today we planted parsley and basil And this is a jalapeno plant that has yet to do much, but we're hopeful Okay, so I finally figured out a time to plant everything. We started all of these from teeny little seeds And I found those biodegradable pots that you can just plant right into the ground and they completely disintegrate So it's been very helpful and getting seeds off and running Now in Colorado we have a very short growing season, so I had to start the season very late I mean it's today's what? It's the weekend of the 20th of June and normally we do like this a month ago So I'm just now planting part of it has been because of weather part of it has been kind of because of time So I'm like I'm so excited to get our garden up and running and I just wanted to like tell you that Seeds tend to be kind of scary for people But we started them in these little pots and I'll show you these are the pots that we started our seeds in They're doing great. We started them inside and like we have some cilantro. Say hi. Hi Hello And we have some tomatoes that I have cages waiting for these are tomatoes too They don't seem to be doing as well. I'm not sure why if it's just the seed type But a lot of these seeds honestly, I got a Walmart for like a buck I think it was like $1.34 a pack so doesn't have to be expensive to garden and we're learning as we go Just like you can do meanwhile. I'm trying to film a video and my family is doing this You have to get them toughened up to the idea of being outside So that means getting them outside for little periods throughout the day So I I actually realized I toughened them up on accident I didn't there were a few times I deliberately brought them outside Got them in the direct sunlight got them in the blowing wind and then I bring them in at night And that seemed to work fine. I only did that like twice what actually ended up working was putting them next to an open Window in direct sunlight and I think that did the trick because this jalapeno plant We have in the ground right now was completely toughened up And it hasn't died and we've gotten some pretty crazy rain since I put it in the ground. So I think that's the trick Worth a shot, right? I'm about to actually put the tomato plants in the ground with the tomato cages and Like like I said, I'm learning as I go. So if you see me like maybe not space them out the right way We'll figure it out for next time, but We're gonna put some tomatoes in the ground now Shades in the cage first They're too close together Are you excited to eat all these yummy things? Yeah, me too We should make a salad with all that lettuce. I am so excited to try it. We've never done lettuce before We've never done lettuce before because I was always scared that it was like Too fragile or I don't know bunnies would eat it But honestly, I got this little tiny little gate at Home Depot To just cover the area and it's done. It's work. So It's just awesome So fun to grow things from a seed and watch it turn into food And it's such a great lesson to share with our kids and our family. Okay, so we did all that work We were outside all afternoon. I'm exhausted But our garden is planted and I'm really excited to be a little sure that progress with you guys follow me on Instagram Lauren learns and Yeah, hope you have an awesome week. See you next time go get messy have fun and No


and welcome back to Teens on Topic. I'm your host, Cedric Hughes, and today we'll be discussing the wildfires that are raging up and down the West Coast of America. I am joined today by five special guests. So I'd like to dive into today's discussion by talking about the impacts of these fires on our lives and how those impacts may have been different from past years. We've seen fires for the past three years becoming worse and worse. Last year, the campfire destroyed the entire town of Paradise, including 18,000 structures. This year, less structures have been destroyed and fewer lives have been taken at least so far, but it seems like the effects of these fires are more pronounced in other areas. Ben, do you want to start our conversation off by speaking to that? Sure, yeah. One interesting thing I was rooting recently was that usually when there's a West Coast fire that's really large, California, Oregon, and Washington kind of like share firefighters and collaborate to work on putting them out. But right now, because there are fires in all three of those states, no state has enough resources to be able to help out the other states. So for instance, Oregon had to evacuate, I believe it was 10% of its entire population, which is obviously really bad. So I think when it's that intense, it clearly is a sign that fires are getting worse over time. I'm currently not in California or on the West Coast, so I can't speak to it personally, but I definitely have noticed a trend of fires becoming noticeably worse in my lifetime. And I know just before I left for college, the last week or so, there was a lot of ash in the sky and it was really kind of had an apocalyptic feel almost, just having to wear a mask both because of the COVID epidemic and because of the smoke in the air. So I forgot what your original question was, but that's my thoughts on the fires. Right.  I was really looking for someone to speak to how here in Davis, we really haven't been affected personally at least by those fires of the past. And you mentioned how much worse the smoke has been. So I'm looking for someone's input on how that has been affecting them. So we'll go now to Emma Artson, a girl who's joining us today who is in Davis. Emma, what's your take on these fires? It's certainly a very crazy time because of COVID and because of the fires. And it really feels like the world is ending almost. The sky is incredibly overcast. Well, not overcast. It's incredibly smoky to the point where it looks like it's overcast. Like sometimes I'll be out in the morning and think, oh, it's going to rain. And then I think, no, it's summer. And also it's the fires. So it's definitely been something that has been an ever present aspect of our lives for the past couple of weeks or the people in Davis' lives. And it's been difficult having to also try and figure out how I'm going to spend time outside as a lot of times I would go on walks. But now that the air quality is so awful and that there's literal smoke, ash particles raining down and getting in my eyes when I do try to walk, that it's sort of really forcing me to stay inside more when other times I would have been out walking and getting more exercise. Right. And staying inside has become really the new normal for everyone from coronavirus, but especially for those on the West Coast, with the air quality index in some places going above 230, some very unhealthy air in San Francisco the other day. So since 1975, these fires experts have looked and they've seen that they have been growing progressively worse. And we pointed to a number of factors that have been causing this, both positive and negative positive, such as forests coming back after massive deforestation that happened in the early 1900s. And now these forests have had the chance to recover and there's more fuel for the fires, but also negative with climate change making for hotter seasons and drier summers that really make areas of the West Coast just tinder boxes that are ready to go. So over to Zoe now who's right now in New York and luckily safe from these fires. But Zoe, what's your take on the possible causes of the fires? Well, I don't, let's see, I don't really know if I have much to say about the causes of them, the fact that other than the fact that as you mentioned, like California's climate is overall extremely sensitive to the fires. And then people, again, I'm really not that educated on the start of the fires. All I can really say is that I'm very, very scared. I got out before it really hit its peak, but it's just knowing my entire family is stationed in California. It's, yeah, unfortunately, I have nothing much to contribute other than the fact that I'm always really scared that something will happen to Davis and to the people that I really care about, especially since in San Francisco. What is it? The sky was orange, like this really rich, like pumpkin orange. That was horrifying. Like when I heard about it, I was really scared. So I'm really sorry, Cedric, I have nothing much to contribute to your original question. Oh, Zoe, absolutely nothing to apologize for. With teens on topic, none of us here are experts or anything. It's just our conjecture, really. But so back over to a point that Ben made about these fires and the resource sharing that California Oregon and Washington did in past years with firefighters and how that isn't so possible now. These fires have left many wondering why were we so ill prepared for this, especially after the fires of a couple years ago? Why were we not ready to handle something that we should have known was coming? So now over to Brandon and at both in Berkeley, California, what is your guys's take on California Oregon and Washington's response to the fire? What do you think we've done wrong? Things we could have been doing differently? Or if you think we've been handling it the best we can? One thing I heard that is pretty relevant. The crossing of COVID-19 with this set of fires this year has made it a lot worse because normally California uses a large percentage of the prison population to fight the fires, which is in itself kind of questionable.  But yeah, a large percentage of these workers or inmates who work to put out fires and are a part of Cal Fire weren't able to actually help this year because they are in like a state of lockdown because of COVID-19. The large outbreaks in the prison system have led to them, you know, not being used this year. So it's kind of, I think we need to look at like the prison system in general and just kind of like see why are we using these people as our firefighters but also how can we now fight fires effectively without them? That is a wonderful question, Adam, and one that I am sure the governors of these three western states are grappling with currently. Brandon, what's your take? That's kind of what I'd heard too about in regards to fighting the fire. I will say as for like evacuating, I think that that's actually being handled pretty well. We were actually given an evacuation notice that we might need to. We're on red alert and honestly like I was checking the fire maps. It wasn't too close to us but like it was close enough where I was glad they at least put it out there so that people were ready to go just in case. Definitely, definitely. Well, AQI here is 245. So we are definitely feeling the effects of the fire even despite not being directly threatened by fire coming and burning down where we live. But it's like still affecting us. There's times when we don't even want to go outside on walks or get air because the air is literally smoke. It's terrible. Right. It seems here in California that before we couldn't go out because of COVID and now we know just how lucky we really were now that we really can't go out. Well, thank you everyone for joining me. This has been a wonderful short of Teens on Topic. I've been your host, Cedric Hughes. Thank you for joining us and we hope to see you soon.


We're always trying to continually improve safety. It's part of our culture here at Arcadian Organic and so we really wanted to make sure that people were safe in their environment and to do that we needed people to respect the forklift exclusion zones and the best way to do that we believed was to implement the halo system around the forklift. So the halo system is a red light beam which is admitted from the forklift in every direction around the fork to ensure that nobody comes within that exclusion zone. Ever since implementing the new systems I've noticed people are a lot more observant of their environment so the signage played a big role in that as well as the halo system. I personally feel safer in the workplace knowing that I have a visual representation of what's going on around me not just the audio cue from when a forklift's reversing. The first step in implementing a workplace health and safety initiative is to collect and track data. So you want to know how many medically treated injuries and lost time injuries you have first aid administered and then after you've implemented the new system you track and monitor the lost time injuries and medically treated injuries to make sure they've gone down. What I've learned throughout the process is that there's always need for improvement when it comes to safety. You can always continually improve no matter what the small things are that you can improve there's always processes you can implement to make things better and safer. Anyone can be a safety champion it's up to you to take that first step.


from the SiliconANGLE Media Office in Boston, Massachusetts. It's theCUBE. Now, here's your host, Dave Vellante. Hi everybody, welcome to this special presentation in the Mauberrow offices of theCUBE. My name is Dave Vellante, and I'm here with a friend, a colleague, a mentor of mine, David Michela, who is an author and a fellow at the Leading Edge Forum. Dave, thanks for coming in. It's great to see you. Hey, great to see you again. So we're going to talk about your new book, Seeing Digital, a Visual Guide to Industries, Organizations and Careers of the 2020s. I got it here on my laptop. Got it off of Amazon. So, you know, check it out. We're going to be unpacking what's in there today. This is your third book, I believe, right? Waves of Power and- Customer-Driven IT. Customer-Driven IT, which was kind of the 03 timeframe coming out of the dot com. And you know, to me, this is your most significant work. So congratulations on getting it done. I know how much work goes into it. You bet. So what was your motivation for writing this book? So it's a funny thing when books are a lot of work and during those times you wanted to pass yourself, why am I doing this? Because they put in so much time. But, you know, for the last seven or eight years, our group, the Leading Edge Forum, we've been doing a lot of work, mostly for large organizations. And our clients told us that the work we've been doing in consumerization and cloud and disruption and machine intelligence was really relevant to not just them, but to their wider audiences of their partners, their customers, their employees. And so people are asking, can we get this to a wider audience? And really that's what the book is trying to do. Hey, you guys have done some great work. I know when I can get my hands on it, I consume it. For those of you who don't know, Dave originally came up with the theory of disintegration to kind of explain the shift from centralized mainframe era to this sort of open distributed competition along different lines, which really define the wind-tell era. So that was kind of your work, really explaining industry shifts in a way that helped people and executives really understand that. And then the nice thing about this book is that you're kind of open sourcing a decade's worth of research that yourself and your colleagues have done. So talk about the central premise of the book. I mean, we're entering a new era. We're sort of exiting the cloud web 2.0 era. We're still trying to figure out what to call this. But what's the central premise of the book? Yeah, the central premise is that the technologies of the 2020s will indeed define a new era and the IT era industry just evolves. We had the mainframe era, the many of the PC internet era, the mobility era, and now we're going to this era of intelligence and automation and blockchains and speech and things that are just an entire new layer of intelligence and that that layer to us is actually the more powerful than any of the previous layers we've seen. If you think back, the first web was founded around technologies like search and email and surfing the web, quite simple technologies and created tremendous companies. And then the more recently we had sort of the social era for Facebook and Salesforce and all these companies that sort of took advantage of the cloud. But again, the technologies are relatively simple there. Now we're really looking at a whole wave of just fundamentally powerful technologies. So trying to anticipate what that's going to mean. So going from sort of private networks to sort of public networks to a cloud of remote services to now this set of interrelated digital services that are highly accessible and essentially ubiquitous is what you put forth in the book, right? Yeah, and we put a lot of emphasis on words. Why do words change? We had an internet that connected computers and a web that sort of connected pages and documents and URLs. And then we started talking about cloud of stuff out there somewhere in cyberspace. But when we look at the world that's coming and we use those words pervasive, embedded, aware, autonomous, these aren't words that are really associated with a cloud. And cloud is just a metaphor, that word. And so we're quite sure that at some point a different word will emerge because we've always had a different word for every era of change and we're going to one of those years now. So a lot of people have questions about we go to these conferences and everybody talks about digital disruption and digital transformation. And it's kind of frankly lightweight a lot of times. It doesn't have a lot of substance to it. But you point out in the book that CEOs are asking the question how do I get digital right? They understand that something's happening, something's changing, they don't want to get disrupted. But what are some of the questions that you get from some of your clients? Yeah, that first question, are we getting digital right? Sort of leads to almost everything. Companies look at the way the Netflix or Amazon operates and then they look at themselves and they see the vast difference there. And they ask themselves, how can we be more like them? How can we be that fast, that innovative, that efficient, that level of simple, intuitive customer service? And one of the ways we try to define it for our clients is how do they become a digital first organization where their digital systems are their face to the marketplace? And most CEOs know that their own firm doesn't operate that way. And probably the most obvious way of seeing that is so many companies now feeling the need to appoint a chief digital officer because they need to give that task to someone and CDOs are no panacea, but they speak to this need that so many companies feel now of really getting it right and having a leadership team in place that they have confidence in. And it's very hard work. And a lot of our clients, they still struggle with it. One of the other questions you asked in the book that is very relevant to our audience given that we have a big presence in Silicon Valley is can Silicon Valley pull off a dual disruption agenda? What do you mean by that? Yeah, if you look at the Valley historically, you could see them essentially as arms merchants. They were selling their products and services to whoever wanted to buy them and companies would use them as they saw fit. But today, in addition to doing that, they're also what we say is they're an invading army and they are increasingly competing with the very customers they've traditionally supplied. And of course, Amazon being perhaps the best example of that. So many companies dependent on AWS as a platform, but there's Amazon trying to go after them in healthcare or retail or grocery stores or whatever business they're in. It can't do every business under the sun. And so they're wearing these two dual disruptions hats. The technologies of our time were very disruptive machine intelligence, blockchains, virtual rail, all these things of disruptive technology. But that second disruptive agenda how do you change insurance? How do you change healthcare? How do you change the car industry? That's what we mean. Those two different types of disruptions and they're pursuing both at the same time. And because it's digital and it's data, that possibility now exists that a company, a technology company can traverse industries which historically haven't been able to be penetrated, right? Absolutely, in our view, every industry is going to be transformed by data one way or another. Whether it is disrupted or not is a second question, but the industry be very different when all of these technologies come into play and the tech companies feel like they have the expertise and the vision of it, but they also have the money and they're going to bet heavily to pursue these areas to continue their growth agenda. So one of the other questions of course that IT people ask is what does it mean for my job? And maybe if we have time we can talk about that, but you answer many of these questions with a conceptual framework that you call the matrix, which is very powerful. You said words matter, a very powerful concept, explain the matrix. Okay, yeah. We start and go back to this idea that every generation of technology has its own words, internet, web, cloud, and now we're going to a new era, so there will be a new word. And so we use the word matrix as our view of that and we chose for two reasons. Obviously there's the movie which had its machine intelligence and virtual worlds and all of that, but the real reason we chose it is this concept that a matrix as in matrix mathematics is a structure that has rows and columns. And rows and columns is sort of the fundamental dynamic of what's going on in the tech sector today that traditionally every industry had its own sort of vertical stack of capabilities that it did and it was sort of top to bottom silo, but today those horizontal platforms, the PayPal's, the AWS's, the Facebook's, they run the Salesforce, all these horizontal services that cut across those firms. And so increasingly every industry is leveraging a common digital infrastructure and that tension between the traditional vertical stacks and these enormously powerful horizontal technology firms is really the structural dynamic that's in play right now. And at the top of that matrix you have this sort of intelligence and automation layer which is this new layer. You don't like the term artificial intelligence, you make the point in the book, there's nothing really artificial about it, you use machine intelligence, but that's that top layer that you see powering the next decade. Absolutely, if you look at the vision that everybody tends to have, autonomous cars, personalized healthcare, blockchain based accounting, digital cash, virtual education, the brain implants for the media, every one of those is essentially dependent on a layer of intelligence, automation and data that is being built right now. And so just as previous layers of technology, the web enabled a Google or an Amazon, the cloud enabled AWS or Salesforce, this new layer enables companies to pursue that next layer of capabilities out there to build that sort of intelligent societal infrastructure of the 2020s, which will be vastly different than where we are today. Well, the adoption of the matrix in your opinion occur faster because essentially it's built on the internet and we have the internet, i.e. faster than say the internet or maybe some other major innovations or is it going to take time for a lot of other reasons? I think the speed is actually really interesting question because the technology of the 2020s are extremely powerful but most of them are not going to be immediate hits. And if you look back, say, to search, when search came out it was very powerful and you could scale it massively quickly.  And so we do not see an accelerating pace of change. In fact, in my view, people often over estimate the speed of change in our business and consistently do that. But what we see is a sort of fundamental transformation over time and that's why we put a lot of emphasis on the 2020s because we do not see two years from now this stuff all being in place. And you have some good examples in the book going back to the early days of even telephony so it's worth checking that out. I want to talk about bringing it back to data. Amazon, Google, Apple, Microsoft and Facebook, top five companies, public companies in terms of market cap, actually it's not true after the Facebook, fake news thing, I mean, Berkshire Hathaway is slightly surpassed. It'll be back Facebook, I agree, it'll be back. But the key point there is these companies are different, they've got data at their core when you compare that to other companies, even financial services industry companies that are really data companies, but the data is very bespoke and it's in silos. Can those companies, those incumbent companies can they close that gap? Maybe you could talk about that a little bit. Yeah, we do a lot of work in the area of machine intelligence or whatever you want to call it. And one of the things you see immediately is this ridiculously large gap between what these leading companies do versus most traditional firms because of the talent, the data, the business model, all the things they have. So you have this widening gap there and so the big question is that going to widen or is it going to continue, will it narrow? And I think the scenario for it narrowing I think is a fairly good one and the message we say to a lot of our clients is that you will wind up buying a lot more machine intelligence than you will build because these companies will bring it to you. Machine intelligence will be in AWS, it'll be in Azure, it'll be in Salesforce, it'll be in your devices, it'll be in the user interfaces, it'll be in the speech system. So the supply side innovations that are happening in the giants will be sold to the incumbents and therefore there will be a natural improvement in today's situation where a lot of incumbents are basically trying to build their own stuff internally and they're having some successes and some not but that's a harder challenge but the supply side will bring intelligence to the market in a quite powerful way fairly soon. Won't those incumbents though have to sort of reorganize in a way around those new innovations? I mean, given that they've got processes and procedures that are so fossilized with their existing businesses. Absolutely and the word digital transformation is thrown around everywhere but if it means anything, it is having an organization that is aligned with the way technology works. A good example of that is when you use Netflix today, there's no separate sales experience, market experience, customer service. It's just one system and you have one team that builds those systems. In a typical corporation, of course you have the sales organization and the marketing organization and the IT organization and the customer service organization and those silos is not the way to build these systems. So the message we send to our clients, if you really want to transform yourself, you have to have more of this team approach that is more like the way the tech players do it and that these traditional boundaries essentially go away when you go in the digital world where the customer experience is all those things at the same time. So if I'm hearing you correctly, it's sort of a natural progression of how they're going to be doing business and the services that they're going to be procuring, but there's probably other approaches. I mean, maybe it's forced, but you're seeing maybe M&A or you're seeing joint ventures. I mean, do you see those things as accelerating or precipitating the transformation or do you think it's futile and it really has to be led from the top and at the core? It's one of the toughest issues out there and the reason people talk about transformation is because they see the need but the difficulty is enormous. Most companies say this is a three or four year process to make significant change and this in a marketplace that changes every few months. So in Convent firms, they see where they want to go but it is very hard and this is why this whole thing of getting digital right is so important that people need to commit to significant change programs and we're seeing it and my parent company DXE, we do a lot of this with clients and they want to embark on this program and they need people who can help them do it and so leading a transformation agenda in most firms is really what digital leadership is these days and who's capable of doing that which requires tremendous skills and soft skills and hard skills to do right. Let's talk about industries and industry disruption. When you looked at the early disrupted industries whether it was publishing, advertising, music, one maybe had the tendency to think it was a bits versus atoms thing but you point out in the book it's really not the case because you look at taxis, you look at hotels, those are physical businesses and they've been disrupted quite substantially. Maybe you could give us some thoughts and insight there particularly with regard to things like healthcare, financial services which haven't been disrupted and this is a huge part of the work that I've been doing for years and as you say, if you look at the industries that actually have been disruptive they're all relatively low security, low risk businesses, music, advertising, taxis, retail, all these businesses have had tremendous changes but the ones that haven't are all the ones where the stakes are higher, banking, insurance, healthcare, aerospace, defense, they've been hardly disrupted at all and so you have this split between the low risk industries that have changed and the high risk ones that haven't but what's interesting to me about that is that these technologies of the 2020s are aimed almost directly at those high risk industries so machine intelligence is aimed directly at healthcare and autonomous systems is aimed directly at defense and blockchains are aimed directly at banking and insurance and so the technologies of the past if you look at the internet and the web and the clouders they were not aimed at these industries but today's are so you now have at least a highly plausible scenario where those industries might change too. When you talk to companies in those industries that haven't been disrupted, do you get a sense of complacency that, well, we haven't been disrupted, we're going to wait and see or do you see a sense of urgency? The complacency is baked in for years of people saying, we've heard all this before, we're doing just fine, maybe it's their industry but not ours or the main one is I'll be retired before any of this stuff matters for the senior. And the thing about all four of those is they're probably true. They have heard all this before because there was a lot of excessive hype. Many of them are doing just fine. Well, the one about the other industries is a wrong one but and many of them will be retired before the things really bite of executives in their late in their career. So the inertia and the complacency is an enormous issue in most traditional companies. So let's do a little lightning round if we can. Oh, actually I just want to make a point in the book. You lay out disruptive disruption scenarios for each industry, which is really worthwhile. We don't have time to go through that here but let's do a little lightning round here. Some of the questions that you asked that I'd love to get your opinion on of which of course there are no right answers but we can maybe frame it. Let's start with retail. Do you think large retail stores are going to disappear? Well, the first thing I say is that disruption is never total. There are still bookstores, there are still newspapers, there are still vinyl records but mainframes saving IBM. Indeed, indeed. But real disruption means that the center of gravity has just totally moved on and when you look at retail from that point of view, absolutely and well, large ones totally disappeared. No, but Walmart is teetering. If you go into a, you know, Best Buy, a company that's strong here locally, you go into there, there's hardly anybody in there and so those stores are tremendous trouble. The grocery stores, the clothing stores they'll have probably a better future but by and large they will shrink and the nature of malls will change quite substantially going forward. People will have to find other uses for those spaces and that's actually going on right now. You know, it's funny, it is and certainly some of the more remote malls you find that they're waning but then some of the higher end malls they seem, you can't find a parking space. What's your sense of that? That's still inevitable or it's because it's more clothing or maybe jewelry? I mean, there's some parts of America that have a lot of money and therefore they fill up malls but I think if you look at what's going on in malls though they're becoming more like indoor cities full of restaurants and health clubs and movie theaters and sometimes even college courses and healthcare centers, daycare centers, air conditioning. You know, think of them as an indoor environment where you might have the traditional anchor stores but they're less necessary over time, quite a bit less necessary. You mentioned colleges, college courses, education something we haven't talked about which is again right for disruption. Machines, will they make better diagnoses than doctors? Yeah, you know, you see this already in image process so anything that has to do with an image an x-rays, hemograms, cancers, any of the tissues the machine learning progress there has been tremendous to the point where schools now should be seriously thinking about how many radiologists do they really want to train because those people are not going to be needed as much. However, they're still, you know, part of the system approved then but the work itself is increasingly done by machines and it means increasingly it's not just done by machine it's done by one machine somewhere else rather than every hospital setting up its own operations to do this stuff. And you know, health care costs are crazy high in every country in the world especially here in America but if you're ever going to crack those costs you have to get some sort of scale and these machine learning based systems are the way to do it and so it is to me not just a question of should this happen it's sort of what needs to happen it's really the only sort of economic path that might work. They may make the point that health care in particular is really right for disruption of all industries. The next one's really interesting to me you talked about blockchain being sort of aimed at banking and financial services and as an industry that has not really yet been disrupted but do you think banks will lose control of the payment systems? You know, banks have been incredibly good at keeping control through cash and paper checks and credit cards and ATM machines. They've been really good about that and perhaps they will ride this one too but you can see countries are clearly going to they're getting rid of cash they're going to digital currencies there's a need to be able to send money around as simply as we send emails around and the banking industry is not really supporting those changes right now so they are at risk but they are very good at co-opting stuff and I wouldn't count them out. And the government really wants to get rid of paper money and it made that point and the government and the financial services work together and they always work together they have a lot to lose. Yeah and you know, way back when Satoshi Nakamoto whoever he or she is they whatever it is said that Bitcoin would either be very, very big or would vanish altogether and I think that statement is still true and we're still in that middle world but if Bitcoin vanishes something doing a similar thing will emerge because the concepts and the capabilities there are really what people want. I mean the killer app for blockchain is for right now it's money. It's speculation. No one uses it to buy anything. I mean that was the original Bitcoin vision of using it to go buy pizzas and coffees is it's become, it's become gold. It's digital gold, all it is. It's the value store. It's digital gold that's very good on the dark web. And if anybody does transact in Bitcoin they immediately convert it to fiat currency. Perhaps someday we'll learn that the Russians actually built Bitcoin and it's Putin's in control. Stranger things happen. Hey, why keep it on the master's of the dark web? Could be Russians, could be a woman. No one has any idea. Robotic process automation is really interesting. You know, software robots, robots. Do you see that reversing sort of off-shoring, off-shoring manufacturing and other services? Not really. I think in general, people look at robotics. They looked at 3D printing and said maybe we can bring all this stuff back home. But the reality is that China uses robots in 3D printing too and they're really good at it. If anything's going to bring manufacturing back home it's much more political pressures, trade strategies and all the stuff you see going on right now because we do have crazy imbalances in the world that probably will have to change. And as Ben Stein, the economist once said, well, if something can't go on forever it won't. And I think there will be some reversals but I think there'll be less about technology than there will be about political pressures and trade agreements and those sort of changes. Because the technology is widely accessible. So how far do you think we can take machine intelligence and how far should we take machine intelligence? I make a distinction right now that I think machine intelligence for particular purposes is tremendous if you want to recognize faces or eventually talk to something or have it read something or recognize an activity or read images and do all the things they do and it's very good. When they talk about a more generalized machine intelligence it's actually really poor. But to me that's not that important and one way we look at machine intelligence is almost like the app industry. There'll be an app for that. There'll be a machine learning algorithm for almost every little thing that we do that involves data. And those areas will thrive mightily. And sort of the bottom line we try to look at is who's got the best data? Facebook is good at facial recognition because it's got the faces. And Google's good at language translation because it has the books and language pairs that are better than anybody else. And so if you follow the data and wherever there's good data machine learning will thrive. And where there isn't there won't. The book is called Seeing Digital, a visual guide to the industries, organizations and careers of the 2020s. And part of that visual guide is every single page actually has a graphic. So really a new concept that you've. Yeah, and then thanks for bringing that in. The reason the book is called Seeing Digital is that the book itself is a visual book that every page has a graphic and an image of picture and explains itself below. And just in our own work with our own clients, people tell us it's just a more impactful way of reading. So it's a different format. It's great in the ebook format because you can use colors. You can do lots of things that the printed world doesn't do so well. And so we try to take advantage of modern technologies to bring a different sort of book to the market. That's great. So Google it, you'll find it easily. Dave again, congratulations. Thanks so much for coming on theCUBE. Thank you, pleasure. And thank you for watching everybody. We'll see you next time.