Today, I'm with Krista Bauer, and we're going to be talking about creating an authentic online presence. So I'm excited to connect with her. Let me just say hi to you first, Krista. Thanks for being here. Hi, George. Thank you. Yeah. So let me just share your bio with the audience, and then we'll get into talking about creating an authentic online presence. So Krista Bauer is a passionate creative, a mother of two, and an online presence coach who's been organically growing her business between toddler nap schedules and snack breaks for the past five years. Krista's particularly lit up when she can help fellow coaches, healers, and spiritually minded entrepreneurs create a warm and real online presence that builds trust, establishes credibility, and attracts kindred hearted clients who love and adore what they do. If you haven't checked out Krista's website, you should. It's a beautiful website. She is really great with visuals and with copywriting. In fact, I think later this year, Krista, you're going to be teaching me a copywriting from the heart kind of course, right? Yeah, actually, hopefully sooner, like then later in the next few weeks, I'd like to run the first beta round. Cool. And then later in the year, you and I, I'm going to be hosting you and teaching the course on sort of do-it-yourself visuals, do-it-yourself graphic design, kind of making sure that whatever, whether you're creating a website or your newsletter or your Facebook event page or whatever it is you're creating, there's a certain best practices for how to think about visual design that any of us can use. And I'm excited for that course that's coming up later in the year. But I want to just first have you share with us creating an online presence. Some people think it's a really big deal because you have to have everything so polished and professional. And well, if we look at your website, it's very, very nice. But let's say the person who maybe can't spend a whole lot of money right now on graphic design and copywriting, all that stuff, you know, how any guidance for us? Does it have to be polished and professional to be authentic or effective? Right. Right. So actually, yeah, I'm glad that you mentioned that because it is not about being polished and professional. In fact, I really don't like using the word professional because it reminds me too much of my corporate career where I didn't fit in. So but really the objective, at least what I try to do with my own work and what I try to inspire my clients to do and people who follow me, is really to bring more of your heart into your work and allow that to reflect through your words, through your visuals so that when your ideal clients or when the clients, you know, the people who are a perfect fit for what it is that you do when they land on your website or when they first, you know, if they find you through Facebook or Instagram, wherever that is, you know, they know that they're in the right place and they know that you're speaking directly to them and they see themselves in the words in the language that you're using. And so for me, it's really about being personal. It's not so much about being polished or professional, although many of my clients do describe it as they want to be having more refined or polished online presence, which I can totally relate to as well. But I just wanted to add one thing that you mentioned, George, which was you said like a lot of people don't have, you know, the money to spend on branding or copywriting. That's the thing is that you don't need to invest a lot of money in these things. And if you look at any thing that you see on my website has been DIYed by me. I'm not a designer. I'm not a professional copywriter, but, you know, I've learned the basics because like as a business owner, as you know, it doesn't matter, like whatever modality you like to say, whatever modality you kind of teach to your or offer service that you provide for your clients or like yourself, your marketer, but you also, you know, you wear so many hats as an entrepreneur. So it's really important to at least understand the basics so that you can draw in and attract and have the right people gravitate towards you naturally. And I think that's one of the power, the most powerful things about having an online presence that really reflects who you are that speaks to your work beautifully that communicates what you do clearly is that it can do some of the legwork for you. It's like, you don't always need to be online posting, although that, you know, consistent content is obviously an important strategy. But you don't always, it can do some of the work for you. And when people find you, they can know, okay, this girl is interesting. I like her vibe. I want to get to know her further. So I think that's one of the things is you don't need to spend, invest a lot of money, you just need to know some of the basics. Yeah. And I'm sure we'll talk about some of the basics now. But one of the things you teach is the four pillars of an authentic online presence. So I'd love for you to kind of share with us what those four are. Sure. So, so I call it the four pillars of creating or growing, we're, you know, building an authentic online presence. And really this started for myself because I needed a framework, sort of a container to help me kind of like keep my content sort of like focused. And also when I'm working with clients, I want it to have a focus with clients. And then I realized that this could be helpful for clients as well. Like this could be helpful for people to, um, as they're creating their online presence and building up their business, like it could be a helpful, helpful framework. So essentially the four pillars are, so the first one is the most from, it's the most fundamental, uh, pillar, it's the core pillar.  And so in an ideal world, when you start your business, we would start with the first pillar and move your way through each of the pillars. But realistically, that's not usually how it works. Cause typically we start our business, we get our coaching certification, or we, uh, you know, we're trained in a new healing modality and we're like, okay, we want to get ourselves out there and start working with clients. And what happens is, is a lot of us will, I did this too, will, you know, DIY our website, or we'll put, put up an about page, maybe a homepage, maybe get someone who can do a website for us on the cheap and we'll do that. We'll throw it up just to get our name out there and start working with clients. We'll start working with people for free and all of that kind of good stuff. And then, you know, over time we start getting paying clients. What happens is, is then now we are at a place where we are still maybe working for free a little bit more than we want to be. And we want to attract more of the right clients. We have more of a clarity around who it is that we want to work with, who we don't want to work with, and now it's like you want to refine. So I think it's a great way to start is to just jump in and just go for it and do it. I would always recommend that to any person. But my clients tend to now be a couple of years ahead of that. So now they want to go back to stage one. And that's kind of like laying the foundation.  What's the perspective you want to share? Why are you doing, you know, why is your business important to you? Like, why are you doing it at all? So that's really the first stage is, you know, again, a lot of people I find will will talk about, you know, getting to know your clients and understanding your niche, but for me, that's not the first place you start. So the second one, the second pillar is all about. And I just want to pause there. I mean, I think what you just said is might be surprising to some people because people usually think, well, the first thing we do in business, or when we're kind of rebranding or, or re kind of launching is to clarify our niche, our target market, you know, speak to them on all that stuff. But you just said that, Hey, it's, it's really about your story. What's important to you? Why are you doing this? Is that right? And did I get that right? Yeah. So, um, this is what I have found for myself personally, right? So when I started, I had no clue who my niche was. I kind of had an idea I wanted to like work with, um, healers and things like that, but I wasn't entirely sure. So when I started doing this, I really focused on like, what was I interested in? Like, how did I want to show up online? Like, and so that's kind of where I started. And then through that process, people resonated with my message. People felt my heart as I shared it online. And so they naturally gravitated towards me. And then through that, I could, it was clear to me then, who were the people that are drawn to me? You know, so that's kind of how I identified, um, I guess, got more clarity around who it was that I wanted to be working with. And that's how I recommend doing it. And there's lots of people out there who do teach, you know, target market and niching, but it can be really difficult when you haven't worked with anyone. So how do you know who you're supposed to be working with? How do you know who you don't like working with? And all of these things, like, who was your message really for? Yeah. And I find that isn't clear until you've done some work first. Yeah, I totally agree. I mean, because when I first started, I thought that my ideal client was somebody who, you know, looked like me, was my age, et cetera, et cetera. And then in the first year, as I, I didn't thankfully say, well, you must look like this or you must be in this age range when my marketing, I just put my service out there based on my own point of view and sort of my personality. And then the people started signing up. They were nothing like me, actually. They were quite different. They look different, different age range, different background. And I was quite surprised. So, yeah, I have that same experience too. So I'm glad you mentioned that. But yeah, go ahead and go to the second pillar. Yeah. So the second one I refer to as attracting your authentic audience, and I think that this is more around, you know, you have clarity a bit more about who it is that you want to be working with, but this is the stage where you're refining a little bit more. You're refining it a little bit more. So, you know, again, a lot of clients have worked now. You know, when I work with clients at this stage, they've already worked with people. So, but when I look at their website or when I look at the content they're putting out, putting it out, it's not really speaking to that person that they want to be working with, for instance. And I think this is a big mistake that a lot of us make is we tend to either use too much jargon because we have so much expertise and we're so knowledgeable in what it is that we teach, but it falls, you know, flat on the people that we're trying to connect with, or we're not maybe speaking directly to what it is that they're going through and the struggles that they're facing. So this is the refining stage.  And this is really about not just your verbal language, but it's also your visual language. So as you know, George visuals are very important to me. So it starts with, again, I want to say that my clients at this point, you know, it's not, I don't typically have to help clients figure out what their message is. The message is they usually already have an idea. It's more about refining. So in this stage, we're refining the message, we're making it more clear, we're maybe paring it down and simplifying it, because I find a lot of people will include things that are not relevant to what their client is struggling with and maybe what they're offering in their business. And then it's pairing that, pairing your verbal language, the message that you have then with a visual language that can help convey that emotion, that can help convey your message and deepen it for people. Like for me, that is a crucial part. And it's not only about conveying the emotion, it's also being able to express yourself and your heart through your business in an artistic way in a way that feels like beautiful and reflects the work that you do beautifully and the quality of the work that you provide. You just mentioned visual language. Can you give us maybe an example or two of what you mean by that? So I think like when you go to my website, for instance, now I have to warn you, I'm going through a refresh myself. So depending on when you see this video, who knows? Yeah, yeah, and that's a good example, right? I mean, we are always evolving. And so our website probably should be evolving on some consistent basis. It doesn't have to be every week or every month or even every year necessarily. But yeah, so this is a good example of you yourself going through that experience of these four pillars. Exactly, and I think that like, so the example that I was gonna use for me, it's about, you know, if you can go to my website and if you don't read a word that I write on my website, I think that you will be able to sense that I'm a soulful person, you know, that I feel like, you know, and I've had people say this to me, like, you know, I can feel your authenticity on the page and I can, you know, like it helps people step into that. And then I always think about, you know, when I'm creating visuals and when I'm creating sort of like my online presence and you know, again, it goes deeper than just your website but I'll use the website as an example.  What's the energy that I would want people to have? What's the vibe? What's the feeling I would want them to leave with? So I use visuals, color, fonts to help, you know, translate that emotion for people and that feeling that I want to create. Yeah, that's right. Was that clear? Yes, definitely, definitely. So the second, so just to recap with the first pillar is really about your own authentic story. Yes, connecting to yourself. Yeah, the second pillar is connecting to the ideal. The clients. Yeah, the ideal client. So what's the third pillar then? So the third pillar is the communicating your authentic message, that's the verbal and visual. The fourth pillar though is all about making an authentic connection. So, you know, you can see there's a theme there. So very quick sidebar. Like in my past life when I had a long tenure corporate career but one of my last jobs was working in human resources and I was an onboarding specialist. So I was hired with someone else to create an onboarding program for our new employees. We didn't have one at the time. And so it's a lot of the same work that I'm doing now. At that, you know, it was about making people who were hired, who accepted our offers, started the company and feel welcome and warm and making that connection with them to help also reaffirm their decision to wanna work with us. Cause there's nothing worse than having a new employee start. There's no one there to welcome them. They got nothing on their desk. They don't know what they're supposed to be doing. It's like the worst feeling in the world. So I have in a sense, when I look back, I've brought that now into my business online and a lot of that work is the same. And so the making authentic connections again is like connecting people through your content. It's getting yourself out there. It's like those touch points that you have with people. You know, it could be when they start working with you, making them feel welcome, like having a nice onboarding process so that they feel taken care of. It could be the content that you put out. Like every sort of touch point that you have is really important to me. Yeah, so it is about relationship building. It is, yes. And being aware that whether it's an email that they receive from you, or whether it's how you are connecting with them on a meeting, all that is a relationship building. And just to be aware of that, that is there's a thread there. Yeah, yeah, that's really cool. So maybe you could share with us when you work with clients on this kind of stuff, what stage should they be at? And you mentioned before, okay, maybe they're not, but you can work with clients who are, or maybe not, maybe you can explain, do you work with clients in the beginning of their business or once they've already done some work, maybe they've already got some clients and now they're wanting to relaunch, rebrand. So, yeah, share with us a bit about that. Yes, I can work with clients. And I do work with people who are just in the beginning stages of their business, but I don't like to start from scratch, meaning you need to have some copy written. You've got to have some idea about who it is that you're talking to, or what it is you're talking about and who it is that you're talking to. You've got to have a website there or something. I don't like to start from scratch and I don't have to catch everyone up, get everyone up to speed, so to speak. So as long as you have some of the basics, then we can work from there. Most of my clients, however, tend to be already in business for at least a couple of years and they've got, like I said, they started their business and they were passionate and excited. They've got their new coaching certification or their new modality, whatever that they're gonna be offering their clients and they've put up a website fairly quickly and it no longer reflects who they are. Or it's a jumbled mess and it's cluttered and it doesn't speak directly to their clients and so now they need some help refining it and making it speak more exactly what you said, George, talking about the evolution. We evolve, we're no longer at that stage anymore, so we need everything to kind of catch up to where we are now. So that's sort of where people tend to be when they work with me. And how does somebody know when it's time to do that refresh? So how do they know when their online presence, maybe they just go to the site and they can't bear to look at it? And that's one way of doing it. But yeah, any other signs that it's time to kind of refresh that?  Like you not feeling it anymore, you just know it's not right. Like I said, like for myself, the reason that if you go to my website, it's out of date is because last year I was working as a virtual assistant and I switched over to what I'm doing now. I was always doing it when I was a VA, but now I'm doing it more full-time, not working as a VA anymore. So I made that switch at the beginning of the year and because of COVID and everything else, I haven't had the opportunity to go in and update it.  The other sign is just, you're not attracting the right people. So maybe people are still wanting to work for free all the time.  Like you're like, I don't wanna work with this person or they're just not the right fit. The other thing is that maybe I hear this all the time too is that my website isn't doing anything for me or I'm putting up content, no one's engaging.  So if that's happening, then it's like, okay, well, what's going on here then? It could be something in the way that you're writing. It's not connecting to people or there's a disconnect. You can go to someone's website. You might see them, this happens to me all the time. I'll engage with someone in a Facebook group and they'll say something that's really intriguing. And I'm like, oh, this is interesting. I wanna check this person out. I'll click over to their Facebook profile, find their website. And then I go to their website and it's like, no, it doesn't speak to me, I don't connect with it. It's like a jumbled mess or it's cluttered. It doesn't have any content or whatever. So I think that that's the big thing is you're not really getting the right clients or you're not getting anyone engaging with anything that you put out there. There's other factors as well, obviously that go with that, but that's one thing. That's one way to know. Yeah, that's really, really helpful. So just wanna make sure people know how to reach you and kind of what to look for as you are putting out these new offerings.  So K-R-I-S-T-A-B-A-U-E-R.com. And you're gonna be, maybe mention again, the classes that you are gonna be teaching coming up, the online classes. Yeah, tell us about those. So I have a new class coming out. This is, it's called Copywriting with Heart and this is going to be, I'm hoping it's the beta class is gonna run in a few weeks here. So if you're interested, George is gonna leave a link below. You can get your name on the wait list so that there's gonna be 10 spots opening up. I'm gonna follow your lead, George, and kind of do something similar to what you're doing with your beta classes. So if you wanna get on the beta class for that, it's be like the raw, gritty sort of version. You can certainly do that. It'll be free. And then I hope to release the more polished and refined version mid-July kind of thing. And so yeah, if you're interested, if that sounds like something that you're kind of wanting to learn more about, learning how to write in a way that speaks more to your ideal clients and resonates more, share more of your heart, share more in a personal way, then that's what I'm gonna be teaching in the class. Cool, great, yeah. And then you and I are gonna be doing the class on visual branding, sort of do-it-yourself visual thinking coming up later this year. So I'm excited about that. How else should clients reach out to you? Do you provide one-to-one services in terms of their branding, their copywriting? Tell us a bit about that. So I work with, so I do coaching as well with clients and traditional coaching. And then I also work a lot, I do a lot of writing for clients, but I'm hoping by the end of this year to be phasing that out and focusing more on teaching. But you could still reach out to me, I do copy audits for clients. So I will, it's not just copy audits, like a whole online presence. So I'll look at your website, I'll look at the copy on your website. I will give you a video report of my findings and areas that I see that maybe gaps and things that are missing. I'll look at it through the perspective of your ideal client and also the perspective of someone with sort of like a background in doing this. So that's kinda how I share with clients. And then from there, a lot of times clients will hire me to write their copy for them. But the reason for the course is because I would much rather teach someone what I do so that they can do it for themselves. And I think that's the most authentic way to share your message is when it's written from your own heart. Yeah, yeah, I totally agree. So I'm looking forward to seeing that. And Krista, thank you so much for your work. Those of you watching who are interested, definitely go check out Krista's website, see what's available. You might decide to work with her or take some for classes. So thanks, Krista. And yeah, thank you for your work. Yeah, I really appreciate it. Thank you so much, George. Thanks.


Hello, and welcome to the Genomics and Health Equity RFA's pre-application webinar. My name is Lucia Hindorf. I'm a Program Director in the Training, Diversity, and Health Equity or Tied Office at the NHGRI. I want to welcome you to this webinar on behalf of my colleagues at the NHGRI who are representing the Review and the Grants Administration branches, as well as Program Directors from four other Institute Centers and Offices at the NIH. A few housekeeping rules before we get into the meat of the RFA's. I wanted to note that this is a Zoom webinar and as such, the chat will be disabled for the participants. However, if you have questions at any time, you can enter them in the Q&A feature in the toolbar of Zoom. We will also, when it comes time to the Q&A session of the chat, if you would like to verbally speak, we'll allow the option to raise your hand and then we can call on you and enable your sound as well. Otherwise, the video and sound for all of the participants will be turned off. I also want to note that NHGRI will be archiving this recording and updating Q&As on the website that was in the notice for the webinar so that if you have colleagues who weren't able to make it or if you want to refer back to this webinar or the FAQs, that will be available after this webinar is over. Okay, so I think we're ready to get started and let me review our agenda for this webinar. I'll start by giving a purpose of the RFA's as well as the summary of the funding opportunities, the two funding opportunities that are the focus of this webinar. And then I will present an overview of the IC-specific research interests of the participating or participating collaborators as well as summarizing additional application information and important dates. And then my other ICO colleagues will join me for the Q&A if there are specific questions that they should be addressing. So, just a brief overview of how we'll spend our time today. So, just to dive into the purpose, so NHGRI was really excited to partner with our other collaborators at NIH to be supporting R01 and R21 investigator-initiated research in genomics and health equity. And for us, this includes developing approaches, generating and disseminating data, and implementing metrics or interventions in order to advance the equitable use of genomics to improve health in all U.S. populations. We want to note that this is a fairly broad opportunity. We want to encourage research that spans the scientific missions or areas of interest to NHGRI, NIA, NCI, ORWH, and the all of us research program. So, I'll start by just presenting a very brief overview of what we're defining health equity as and how we're sort of looking at that from a genomics lens. So, this is a definition of health equity from the CDC and it's when every person has the opportunity to attain their full health potential and no one is disadvantaged from achieving this potential because of social position or other socially determined circumstances. And as we think about health equity research, we also want to encourage that inclusion of populations or communities experiencing health disparities is encouraged in your research plans. The proposed research must go beyond simple inclusion of disadvantaged or health disparity populations and address the health equity research question and we'll get into what examples of some of those research questions might be. I also want to note, because we have gotten a couple of inquiries, the health equity impact should apply to U.S. populations for applications that are going to be submitted to this RFA. We do allow foreign applications as well as foreign components, but we wrote the RFA so that the focus would be on health of U.S. populations at large. I want to note that there are two different RFAs that support two different activity codes, the R01 and the R21. Many of you are likely familiar with this idea of investigator initiated research projects, which are kind of the research grants that NIH supports. And these are grants that represent an investigator specific interest and competencies and are relevant to the stated program interests of participating NIH Institute centers or offices. So the examples that we lift in the list in the RFA are really just broad examples. And the idea is that the idea for the research design and the research plan comes from you, the investigators. So the two different RFAs that we're supporting are the R01, which ends in 017. And these are intended for research that's based on mature scientific ideas with preliminary data. And then we are also supporting an R21 RFA that's more for exploratory and developmental research. And if you have questions about how your research might fit into either of the activity codes, please reach out to a program director and we can walk you through this. Okay, so that's just the general RFAs. And then I do want to spend some time talking about the IC specific interest since there are a number of different ways that each of each of our ICOs are thinking about genomics and health equity. So at the NHGRI, we are thinking about health equity very broadly. We're thinking about it beyond kind of health outcomes, which is how a lot of health equity research I think has been thought about and funded to date. So at NHGRI, we are also interested in access to high quality and comprehensive genomic information. So a lot of this falls under the biology of the biology of genomes or biology of disease areas of NHGIs portfolio. We're talking about maximizing the utility of genomic social and environmental data to address health disparities. We're talking about addressing challenges to genomic data sharing or data science that could impact health equity. And then we're also including integrating genomic data with fine scale data across multiple dimensions. So lots of different omics or precision environmental health to better characterize health disparities. So these are just examples. I want to know it in all of these sites that I'm going through are just examples and please do. I encourage you to reach out to a program director at the specific institute center or office if you have questions. NHGRI is also interested in development of accessible technology and methods, especially those that are appropriate for under resourced laboratories and clinics. I'm sorry, I need to move my zoom bar here. We're interested in a genomic technology or testing as well as quality of management or genomic testing results. So we do support a lot of genomic medicine research and I think in a health equity framework. This includes research related to how race or other socially defined descriptors can be distinguished from genomic information when you're talking about laboratory reference values and clinical algorithms. And then we also are encouraging studies around decision science, economic or health care utilization around technologies or genomic testing that does affect how allocation of clinical resources occurs and how that could be made more equitable. And then finally, the last area is acceptability of genomic approaches and interventions to the public. This kind of work often falls within our ethical, legal and social implications or LC portfolio. The examples we have here are developing and applying metrics of health equity and genomic research that are acceptable and useful to communities, participants and researchers and identifying and overcoming barriers that limit participation and benefit from genomic research to the public and to the public and to the broad US population. Okay, so the next institute that I will be overviewing is the National Cancer Institute. They are interested in supporting discovery utilization and translation of genome genetic information as it relates to the prevention detection and treatment of cancer across diverse populations. And this can be done through a number of ways, including integrated analysis of diverse populations through holistic approaches such as system modeling studies of cancer types that are rare or disproportionately affect the understudied populations. Novel recruitment efforts and underrepresented populations and partnership with national and global programs and consortia. NCI is also encouraging the leveraging or enhancing resources that NCI supports and investments related to. I'm not going to read through all the examples, but just the kind of broad category. So these resources include those identifying and recruiting cancer cases. Incorporating data through linkages to existing databases with relevant exposure administrative and health related data. Community engagement and cost effective exposure assessment and genomic profiling. So there's a lot of really good useful resources here and we'll make sure these are available to you all in the slides. And they're also in the RFA. Okay, our partners at the National Institute on aging or NIA are interested in applications that focus on aging research as well as Alzheimer's disease and related dementia. Studies drawing from data across the lifespan. Applications are encouraged to are expected to factor sex as a biological variable into research. And then they've also provided some information on their strategic directions for research as well as examples of research milestones. So I encourage you to look at those documents as well. Our colleagues at the all of us research program are interested in supporting our 21 applications focused on understanding how social determinants of health. Influence genomic variations between and with within human genetic ancestry groups. How contributes to unequal burden of disease risk development risk. Disabilities severity and progression across upon sorry across populations historically underrepresented and biomedical research. They wanted to point out that unresponsive applications include those that only address differences and genomic variations and biological processes across populations without addressing social determinants of health in the study design. And then this schematic I think is helpful in understanding the underrepresented biomedical research categories that the all of us research program uses. I won't read through them all, but they're very holistic and I encourage you to read more about this if your application is going to be using all of us research data. So applications are also encouraged from all for all of us that use community engaged research approaches to inform the research study and promoting data justice. Those will be prioritized by the all of us program team. So if you're proposing to use all of us data investigators must register for the researcher workbench and then complete the data access process and there's a link here and will be available to you. And then please note that additional training is required to access the all of us controlled tier and again more information can be found at this link here. Okay, our colleagues from the Office of Research and Women's Health do not accept primary assignments, but they will be working with the other ICs to identify potential co funding for meritorious applications. If you do have specific questions or your application is related to women's health. We encourage you to reach out as well. Okay, so that concludes the different ICO interests in this RFA so hopefully that gives you a better sense of the range and the breadth of the support for genomics and health equity that we have across the NIH. I'm going to go into some additional application information just some practical details as you prepare your applications. So first of all, this information is all in the RFAs, but if you're planning on submitting an R01 application, please note that there is a limit of up to 500,000 indirect costs per year. There is a slight difference in the number of years that are supported depending on which institute will support your application. So for NHGRI, NIA and ORWH applications, it's a maximum of four years. And then it's a maximum of five years for NCI applications. And this is where I really strongly encourage, especially if you're planning on submitting an application that's related to cancer or anything NCI is interested in. Please reach out to both myself and Melissa Ratona, who's the contact listed in the RFA. If you're interested in submitting an R21, please note that your budget limit will be up to $200,000 in direct costs per year for a maximum of a two year project period. Okay, one new ish, a facet of this RFA, at least for NHGRI, is that we are requiring for both R01 and R21 applications a plan for enhancing diverse perspectives. This is a new component that other initiatives at NIH, notably the Brain Initiative, have been pioneering. And what this is, is basically a one page addition to your application that describes how you will advance the scientific and technical merit of the proposed project through inclusivity. And the PEDP guidance material that we linked to in the RFA shows examples of possible strategies. These should be tailored to your research aims. And so I can't give you, for example, a checklist of things that you should or shouldn't include. And I should also notice that there's obviously going to be a difference in scope between R01 and R21 research. And so the PEDP would be tailored accordingly to the scope of that research. So I just want to walk through examples of possible strategies that you might want to consider. Again, these are not requirements, but these are just examples of what we need by strategies that would help support the research aims. So they could include transdisciplinary research projects and collaborations among researchers from different disciplines. It can include engagement from different types of institutions and organizations. So institutional diversity, applications of partnerships that enhance geographic and regional heterogeneity. They include investigators and teams that are composed of researchers at different career stages. And then the participation of individuals from diverse backgrounds, including diverse, including groups traditionally underrepresented in the biomedical behavior and clinical research workforce. And then the final example that we have here is opportunities to enhance the research environment to benefit early and mid career investigators. And here is that enhancing diverse perspectives is something that the NIH believes contributes to creative and dynamic and innovative research. And that is something that that we value in supporting our investigator initiated research as well. So this is just a way for you, the investigators to share with us ideas and strategies that you have to enhance diverse perspectives as you conduct your research. I also want to point out for the data management and sharing plan. There is overall broad NIH guidance. NHGRI in the past couple years has released its own guidance that I think in a sort of top top line summary. We support the broadest appropriate data sharing with timely data released through widely accessible data repositories. If you're generating or using data, these will be important considerations for you to address as well. So feel free to follow up with me or any of the other program directors if you have questions about what a data management and sharing plan component means or how it might apply to your application. Okay, so we're almost to the end here of the overview part. The important dates. I just want to run by all of you. I think we're looking at the next states here. So if you're planning on submitting an application, we would appreciate a letter of intent by October 9th. It's not required and it's not binding. So if you send one in, you're not obliged to submit an application and also if you are still deciding and you don't send a letter of intent and by October 9th, you still are allowed to submit an application. But we do encourage them because it helps us plan for kind of our review workload. The deadline that you do all need to meet if you're planning to apply for this cycle is November 8th 2023. So that's our first deadline and then we will have successive deadlines in July of next year, 2024 and then July of 2025 as well. Okay, so we've now come to the question and answer portion of the webinar. We have a couple of questions that were submitted already that I will get I will start off first. But while I'm doing that, if you have additional questions, please feel free to put them in the question and answer period component of zoom. And then also, if it is easier for you to raise your hand and speak, please go ahead and do that. And then we can we can enable that as well. Okay, first of all, let me actually just see if there are any comments from my other NIH colleagues who are on zoom here if they want to sort of clarify anything I said or add to anything I said before we get to q amp a. Nothing for me, Lucia. Okay, I'm not seeing any hands or chat so maybe we're okay to proceed. So the first pre submitted question I'm going to answer is what understanding of health equity is being employed in the context of this funding announcement. So I hope in working through some of the examples and the definitions of health equity. In the webinar, we've gotten a little bit at that. So I will say, I think our understanding is fairly broad. And so we want to make sure that as you're putting together your applications, you're running by program directors. What ideas you have it always helps us for you to send a draft of your specific aims. A couple of applicants I've talked to. I think have I've encouraged them to broaden beyond just looking at a specific underrepresented population. So a couple of people have asked. Here's a research question I want to address, you know, and it's in a specific underrepresented population. And that's great and we want to encourage that but we also want to encourage this broader view of how is that research going to improve health equity. However, you're defining in your research for all populations. There's an there's an aspect of sort of how can that research that you're doing be be bear on health equity more broadly in the US population. So if you have additional clarifications that you'd like, please feel to type them in chat, but I'm hoping that's going to help address that question. So the second question is, is funding available to for profit commercial organizations are created as a requirement. And I'm going to ask Marcella Marcella Trujillo from NHGRI grants administration branch to address that please. Yeah, hi. Thanks. Can everybody hear me okay. Yes. Okay, great. So both of the notices indicate that for profit organizations can apply and there's no indication of creative being a requirement. So it appears that they can apply individually without, you know, an agreement without a creative agreement. I hope that answers your question. If not, you're welcome to send me, you know, admin questions to if it's specific to my institute in HDRI send it to me. Or otherwise to the admin contact for the particular institute that you're going to apply through. Thank you. Thanks Marcella. Okay, I'm going to turn to the questions and answers. I'm just going to go through the order here. I think we have six so far. The first one is, do you support creating a minority cohort registry. So I'm going to answer on behalf of the NHGRI here I think the answer might be similar but NHGRI is looking for investigator initiated research and so the creation of just a minority cohort registry alone probably would not be supported it would need to be connected to some sort of research question that that deals with health equity. And again, I would encourage you to reach out to me or if you know, if the cohort might be of interest to some of my other NIH colleagues reach out to multiple of us with kind of your draft aims and how the registry fits into a research question that's related to genomics and health equity. Okay, so the second question. Was this webinar recorded and how might we access the slide deck later. Yes, so this webinar is being recorded. And we will have a link to the webinar, as well as we'll be updating the Q&A is based on your questions and answers. There's a web page that was in the notice, the notice that described this pre application webinar and how you register. So that page will have all of the updated information. And it will give us give us like at least a week or so to some number of days to get all of this upon the upon the website but yeah we do plan to update it and make it available. Sorry, not not the the webinar make the webinar available and update the questions. Is the letter of intent due in October, even if we plan to submit in 2024. So I'm sorry if I cause confusion about this. If you're planning on submitting for the 2024 dates, the letter of intent is due 30 days before the date. So there's the letter of intense go with the receipt dates. So you'll have a later a letter of intent date if you plan to submit in 2024. Okay, thank you Leah for putting the link for the application webinar the notice in there in the chat for everyone. Let's see, I think we answered somebody else asked about the slides or video recording available feature reference. We answered that one already. Okay, next question with genomics or multi omic sample sizes in African ancestry populations around 200 be competitive, e.g. as a test set for models built in AOU. Um, Jeanette Sanchez my colleague from the all of us research program is on Jeanette. Do you want to take that one. Yes. For this notice of funding opportunities. We are specifically looking at applications that use all of this research program. Looking at social determinants and how they contribute to different outcomes specifically to the population sizes. We will encourage investigators to apply appropriate methods for small populations. But really it comes down to the research questions specifically and I would encourage you to navigate the researcher workbench to look at those numbers as well of those populations. Yes, and I think it's probably worth mentioning again that the all of us research program is signed on to the art 21 but not the R01 RFA. So I think that kind of also tells you a little bit about the scope of the research that they'll be supporting. There's a question is there a preference of the type of institutions that the researcher should be affiliated with basic research clinical research and geo governmental private. Um, so we actually don't have a preference. We do have a list of eligible institutions that can be supported. It's quite broad. Um, so that I think is really the place I would direct you to. I'm not aware that we would restrict. Any of these. So the main, I think restriction I want to mention is that we. Um, no, I'm sorry, we do support for we don't support foreign applications, but we do support foreign components of applications. Sorry, that's what I meant to say earlier in the webinar. So, yeah, I think if you have additional questions on that, please let me know. But we do support a broad range of eligible institutions. Okay, I'm not seeing any open questions. Um, Gerald, are there any hands? Okay, I'm not seeing any hands either. Oh, and you know what actually more questions have come in. Okay. Um, it is not clear what is unique in this RFA compared with the previous efforts of minority and genomics research supported by NHG. Okay. So, um, this is something we are interested in. It's you're right. It's not necessarily a novel area of research. It's an area of research that we would like to emphasize more. Um, and each year in particular has funded research in the area of health disparities and minority and genomics research. We have a long history of funding. This is as do other institutes and centers and offices at the NIH. But what we would really like to do is lead the way in convening a group of investigators to address things that are specific to genomics and health equity. You know, we kind of want to go beyond looking at just individual health disparity populations and kind of create more of a portfolio that's more at the leading edge of genomics and health equity. So, thanks for your question. Okay. Next question is underrepresented workforce, PIR, co I and the team and necessity for this RFA. No, we encourage everyone to apply and including PIs who are from underrepresented populations, but it's not, it's not a requirement. Okay. Is there a preference for retrospective versus prospective studies with new recruitment? I would say this probably depends on your research question, maybe a little bit, which Institute might be supporting your research. It's really hard to answer this question. Just, it's very broad. You know, I will say some of the applicants I've been talking to, I think, you know, you do have to consider if you're going to be generating new data or recruiting new participants. We do have budget limits that are kind of up to 500K for the R01 and up to 200K for the R21. So that might end up being a factor. But again, I would encourage you to reach out to a program director and maybe get the Institute center offices take on this. Okay. The question about creating a minority cohort registry. Yeah, so I think it needs to be the minority cohort registry would need to be part of a research question in genomics and health equity. I think we would need to sort of see how how the aims were structured around the creation of this registry and what research questions it would answer and how it would answer a genomics and health equity research question. So, sorry, it's a little bit of a vague answer, but I would encourage you to reach out to a program director and talk to us more about your idea. Um, okay, our program officers wanted to communicate via email or call to make sure the ideas ideas are aligned. Yes. Yes. We encourage that we've been fielding calls and emails from applicants already. So, please don't hesitate to reach out if it looks like your research might be relevant to more than one Institute center office. Feel free to email, you know, multiple of us, or if you want to email me, I've also been looping in other program directors as well. If I think that might be interesting. Okay. Question if I want to study cancer related disparities. Should I reach out to you or some other PO from NCI. So I think I would encourage you to reach out to my colleague, Melissa. Who is the contact in the RFA Melissa was unable to make it. So today we have a Leah mechanic from the NCI. Leah, do you want to. I'm sorry, I didn't answer this. Okay. Do you want to answer the question? Um, yes, thanks, Lucia. Yes, please go ahead and email Melissa, but copy Lucia Hintora found that email so that we have tracking across the initiative of what is coming in. And I just want to note that NCI is only participating in the R01 RFA. Correct. Thanks to that reminder. Okay. I don't see any hands. Okay, we have a partial question. Is NCI only supporting our ones? Yeah, I think Leah, Leah just answered that. Just our ones for NCI. We haven't. Okay. Leah, maybe you can put let Melissa's contact in the chat. That would be great. Do you support training minority type grant. I'm going to try and maybe answer this from a very high perspective. I think if you're referring to a training grant. That's basically providing opportunities for research to a range of individuals in the context of their, their research training. No, these are not training grants. These are research grants. That address investigator initiated research. So hopefully that answers your question. If you have questions about how training or students might fit into the context of a research grant. Feel free to reach out and we can talk about your specific idea. I'm sorry. I'm like not keeping up with the answering here. Okay. So, any other questions? Okay. No matter what research area. We choose to research. Can we still choose NHG as I see. So I would encourage, I would encourage you to reach out to me. I think if it looks like there's not a clear. Home for your research area. I would encourage you to reach out to me. I think the assignments. Are done by are done centrally chances are if it doesn't fall clearly within the other. I see, oh, is it will probably get assigned to NHG, but I, you know, again, I would encourage you to reach out to me. We can discuss your research program. Your research idea. Well, there'll be a special emphasis panel to review for this RFA. I guess my simple answer is yes, and I will see a fruity Pazzotti from our review branch at NHG. I has anything to add to this. So just that we'll look at the applications that have come in for review and the kind of reviewer, the expertise of the review panel will be determined by what's proposed in the application. Thank you. Okay. Are there any other questions? So, Lucia, let me just clarify. I think the set panel will be by IC, meaning energy at I not by CSR. Am I correct? Correct. Yes, Rudy was, was responding on behalf of the NHG review branch. So, yeah, it'll be convenient. Hopefully that's clear. Okay. I think if people. Oh, here's my question coming in. Okay. Do you support grants related to health disparities and low and middle income countries? Okay, so I think this is a tricky one. I did mention that the RFA was written to support research that will be relevant to the health of us populations. I think we'll want to talk about the idea that you have for your application in terms of how the research in the low, low and middle income countries. It relates to the goals of the RFA. So I think that's what I would encourage you to do. I don't know if any of my other colleagues from other ICs have anything to add to that. Okay. I hope that helps. Okay. I'm seeing the questions are slowing down. If you do have additional questions again, please don't hesitate to reach out to myself for any of my colleagues at the NIH. I want to make this webinar and we'll update the Q and A's on the webpage that was in the chat. And again, we really appreciate all the interest in this RFA so far. We look forward to talking with you about your applications. And thank you for your interest in genomics and health equity. So I think we'll go ahead and and the webinar now and please don't hesitate to be in touch. Thank you all.


What's up guys my is Michael and welcome to my YouTube channel today. We're gonna do another leak code heap question This is called top K frequent elements Given in a non-empty array of integers return the K most Frequent elements, so this is actually the exactly the same thing as the kth largest element in an array Only difference is that we're going to have to instead of just the kth largest element array it's going to be we have to Keep track of the occurrences for each value in this array And then we use the same algorithm that we use for kth largest element in array based on the occurrences that we have in the array Okay So I'm gonna start out this problem by just creating a map that holds all the occurrences of our For each element Inside nums, so I'm gonna go through all my nums Every value actually you know what I'm not gonna do this indexing You could just do this for each value inside nums Okay, it's much faster And what are we gonna? Oh, whoops For each value inside nums. We're gonna do occurrence at value Plus plus so that's gonna keep the frequency keep track how many times each the value in each num Value each value occurs inside nums Now we're gonna use the same algorithm that we use for a top For a kth largest element in array so instead of actually building the for the heap Instead of creating a Max heap so normally you would use a max heap if you want the most frequent element because of the the first the largest values are in the beginning and then you could just Remove k times from the beginning of your heap, but we're not gonna do that because that takes a Size of n to build our heap and then k times to remove Iterations, so we're actually gonna use a min heap and then we're gonna create a min heap of size k and if whatever value we're going through is less than the is greater than The min heap we're gonna remove the value of our min heap and add it to there. So that's what we're gonna do Okay, so once I have the occurrences though Here's what I have to do. I have to add each occurrence to I have to pair up the occurrence with the value In our min heap In our weight, let's see in our yeah in our main heap, so I'm gonna have to do a for every for every let's see Auto each valve Inside our currents so every for every maybe not each valve each frequency. Yeah for each frequency inside our currents I need to maintain a min heap So my priority queue it's gonna be integer It's gonna be a pair because I'm pairing up each integer with it's the number of occurrences, right so Yeah, a vector int pair int int and then Because it's a min heap. We have to use Greater yeah greater pair int and Yeah, that's how it would look like then Did I do that? Yeah, that's it mean heat Okay so then what I'm going to do is if You if each frequency if our main heap That size is less than k. I'm going to add the values of each frequency into our main heap So I'm gonna do main heap dot push Each frequency So we paired up each value with its number of occurrences So when I if I want to sort based on the number of occurrences occurrences I'm gonna do each frequency dot second and then each frequency Dot first because that's how The comparison works it always compares the first value in your pair And because of that we have to change the order of these when we add it. Yeah Because I want to sort by frequencies first then the number. Yeah, not the not the other way around Yeah, I'm gonna do that Push this otherwise I have to check the top value so I'm gonna I'm gonna make it split the pair into two two parts because Just in case of this is confusing for you guys. So each frequency so The top pair is Min heap dot Dot top and this is a pair So how we made the main heap is that our main heap is gonna be the first pair is gonna be a number of occurrences Then it's our actual number Right because we want to sort it by number of occurrences and then our number We don't want it to be number than number of occurrences that just doesn't wouldn't make any sense, right? That would just be exactly the same as our map so, yeah So I'm gonna get the occurrences Occurrences num occurrences, I'll do that. No occurrences That's the first part dot first and then The real number the actual number Okay, so what I'm gonna do is if num occurrences so if each frequency dot second is Yes, so the reason why we're doing second is because we mapped each number to number of occurrences for our map right and then for our main heap we Sorted by the number of occurrences and then the we paired up the number of occurrences and then the actual number in our main heap So like we changed the order of those two Because our main heap need we need to main heap the comparator compares the first value So that's why we change the order. I don't think you could do you could like read your own comparator So then you don't have to change the order of it, but I decided to change the order of it. So if If each frequency that second is greater than our number of occurrences At our top of our main heap. So this is at the top of our main heap we're going to break not break we're going to pop and then Add this again, so we're going to do in heap dot When he popped and then we're going to copy this Added to our main heap. I don't know what my computer's lagging. But yeah, that's what we're going to do and then at the end We have to return our main heap. So let's just get rid of this So the end of our for loop here So we need to return the case most frequent elements and that's just going to be To return that created to return I did not create a return vector int to return so While our heap is Not empty That's not empty I'm going to push Min heap dot second Dot top dot second the reason why I'm doing dot second is because the second value How we ordered it was the actual number and then we paired the first value was the the number of occurrences Right, so that second for a main heap is the actual number So push dot second. I don't know why this came up Then at the end, we're just going to do return to return. That's basically it Submit to push back. We got to do push back and it got accepted So yeah, that's basically how you do it Rate com subscribe. I'll check you guys later. Uh, wait, why is it only 41% faster? It has to be other one we did exactly the same way. Yeah, okay Um, maybe if you get rid of the these two We could get rid of this So we could get rid of the variable and submit again see Okay, it's still 41% but we use less memory ideas that we use the last memory. Um So why why is it only 41% is it because of the auto? I don't know Anyway, that's how you do this question very calm subscribe. I'll check you guys later. Peace


This study compared actual evapotranspiration, ETA, measurements by a set of six-wayable lysimeters, ETA estimates obtained with the eddy covariance, EC method, and evapotranspiration calculated with the pendulum-ontieth equation, ETPM, for the Rolls-Bridge site in the Eiffel, western Germany. The comparison of ETA measured by EC, including correction of the energy balance deficit, and by lysimeters is rare in the literature and provides insight into the performance of both methods. An evaluation of ETA for the two methods for the year 2012 shows a good agreement with a total difference of 3.8 percent, 19 millimeters, between the ETA estimates. The highest agreement and smallest relative differences, less than 8 percent, on a monthly basis between both methods are found in summer. ETA was close to ETPM, indicating that ETA was energy limited and not limited by water availability. ETA differences between lysimeter and EC were mainly related to differences in grass height caused by harvest and the EC footprint. The lysimeter data were also used to estimate. This article was authored by S. Kebbler, H.J. Hendricks-Francen, T. Putz, and others.


There we go. All right. I'm going to call this meeting of the community television board of directors to order. It's 504 on April 26th. Secretary Loren call the roll. Chair Laudniac. I'm here. Director Maziarz. Here. Director Hall. Here. Director Mannheim. Here. Director O'Driscoll. Here. Director Shaw. Director Gudger. Here. Director gonados. Director Warren. All right. David, you're muted. There is. There's Christina. There's Christina. Okay, great. But we're all going to have to turn our heads sideways. There she is. Much better. Yeah. All right. Okay, so let's see oral communications. If anyone may address the board during oral communications. All communications may must be directed to an item, not on the, on today's consent or regular agenda and must be within the jurisdiction of the board. Any oral communications. Seeing none. We will move to the consent agenda. We have approved board meetings. Board minute meetings of March 22nd, 2021. And approve the financial committee recommendation to accept. March 21 financial reports. And the reports are included in your packet. As are the minutes. Any. Discussion or entertain a motion to. Well, I'll go ahead and make a motion to. Prove the consent agenda. All right. We have a motion. Second. Janice seconds. We have a motion by director. Hall and second by director O'Driscoll. All those in favor say aye. Aye. Aye. We don't need a roll call for that. Okay. We move on to the regular agenda. We have a report from the education committee. On its April 13th, 2021 meeting. And I guess I'll call on the chair of that committee. And that's director Warren, I believe. Yeah. We had a lively discussion, basically. Focusing on. How we can best educate people in who are receiving like teachers and students. Who are receiving the. The teaching capabilities. To offer. Studio equipment and other equipment. And how we can find people in the community either who. Have that kind of teaching and instruction capabilities. Or other people that might serve as role models for. Students wanting to make their own media. really getting to know each other. And basically, let's see, we're looking at finding some tutorials for the podcast system online that we might put on the website so that students and faculty can get started learning it. And generally, seeing how we can attract youth to telling the stories that they are interested in and excited about. Great. Thank you. Any other committee members wish to comment? I just noticed on the, I read it through and Matilda, and I think your work is right, I found the Paro School District, now maybe in whatever state they're in now was probably the best one to work with in terms of getting somebody potentially interested of the county. And the other one would be the San Lorenzo Valley District, but those two seem to be more proactive in terms of trying something new. So I don't know who there would be, and it's kind of hard during the pandemic to find people, but I just wanted to say I thought it was a good report and thank you for your work. I agree. Keith or Christina, do you have any additions? No, I know that part of what we talked about, maybe that we want to share with the board, with the rest of the board, was strategies, were strategies to engage districts like PVUSD, who normally would be probably more receptive than they currently are. I think a lot of district administrators and teachers kind of are a little bit on a fire drill. So trying to think of different ways to engage with either parents or the teachers union, et cetera, so that we're able to still reach out, but not at a time when school districts are probably not the most receptive, but definitely looking forward to doing so once things settle down a little bit more. Great, yeah. That seems to make sense.  I mean, there's scrambling in so many ways right now to toss something else at him, even if it's a really good idea, it's just kind of almost not fair in a way. Keith, one thing, didn't we give a grant to the digital nest already? Yes. Wouldn't they be a potential one? You mentioned here to talking to them. Are they overwhelmed too, like so many other places? They're sort of in the different field in a way, I think. Really? Okay. Yeah, that's true. They're more computer-based than digital-based. We wanted to broaden our reach beyond just the nest in Watsonville. We think there's a lot of people that could benefit in Watsonville. And as you know, Watsonville High has a sports system set up for broadcasting their sports event. So there's clearly other ways that we can make an impact in Watsonville. All right. Well, thank you for that. And thank you for your work on that. And we'll just keep moving forward and looking for opportunities. I think the idea of finding, looking for tutorials and tools that we can help folks with is a good one too. So let's move on to my agenda here.  And I'll let you speak to that, Becca. Okay.  And I'm mostly going to read a lot of stuff because there's a lot of things about free speech that are important to know as just a background. So recently, even though Santa Cruz is a really tolerant town, I'm a little concerned that someone might upload some terribly racist content to our channel. And we do have a policy about that, which I'll talk to you about later. But I wanted to learn what other people in public access were thinking and how they were responding because this is an unusual time. And so I intended a couple of webinars. The Alliance for Community Media, which is our trade organization, has been looking into this and did a couple webinars and I went to them. And I heard a lot of different views from different people that they brought in to talk about free speech, which I want to share with you. But first, I want to just give you a little background on television and free speech. So there are two groups that regulate what can and cannot appear on broadcast TV. And that is the FCC and the Supreme Court. And the FCC on their website says, and this has not been an issue for, well, I guess it was an issue once, but hasn't been in a long time, that broadcasting obscene content is prohibited by law at all times of the day. Indecent and profane content are prohibited on broadcast TV and radio between 6 a.m. and 10 p.m. And the reason for that is that they feel that it's reasonable to think that children would not be in the audience at that time. And they call that the safe harbor. And it's enforced by the FCC. And so from 10 p.m. to 6 a.m., that's where we put things that are profane or have bad language or nudity. That's where those things go. Now, the Supreme Court about free speech, the Supreme Court says, your constitutional guarantee of free speech only applies to the government. The government cannot abridge your right to free speech. But private outlets can. The Supreme Court has ruled that unless a media outlet is state owned, then it's not a public forum. And people who have a private operation can, they call them media publishers, can restrict in good faith, they say, content that it feels it's objectionable. And this is the ruling that allowed Twitter to delete the former president's account. Now, I want it, those are the rules as we know them. And most of those rules don't apply to us. We're not governed by the FCC because we are on cable and not broadcast and we don't use the public's, the people's airways, but we think those are called, they're good rules. So we go by them. Now, the CEO of the Alliance for Community Media is Mike Wasserman. And he spoke on a couple of the webinars and the things that he said were interesting. I thought he said, it's community needs that drive the cable act and is the basis for public access, not a need for free speech. And he also said, you are not free to be racist and abusive in a public access program. And there was a lawsuit between the Manhattan neighborhood network and some, some producers that they had banned for that kind of activity. And they won the Manhattan network one that lawsuit. And then there's another really interesting guy named Anthony Riddle. He is the former public access executive director in Atlanta for many, many years. And he said, it's better to hear everyone's views. He had an experience where a member, there was a very famous and noted, and I can't recall his name, white supremacists for many years in the South. And he used to produce a big show that was on a lot of, a lot of networks. It was a national show. And at one point, a local member of his group came to Mr. Riddle and asked if he could produce a local show. And Mr. Riddle allowed him to produce the show and told him that he would have to take classes to become certified. He'd have to work on the shows of others. And he would have to get others from the community, the public access community to work with him. And he did that. He worked with a very diverse group of people in Atlanta in order to create his show. And through that, he witnessed the tolerance that other people had for him expressing his point of view. And eventually he did stop the show. And Mr. Riddle asked him why, and he said that his plan had been to get publicity for his group by claiming that he was being discriminated against. And when he was able to do his show and no one tried to keep it off the air, that didn't happen. So there was no point in it. And Mr. Riddle summed it up this way. For his message of intolerance to gain traction, he had to go where his message was not tolerated. And he went on to say, this gave us an opportunity to live up to our principles. Public television is not TV at all. It's a civics lesson. And he says community TV is a vehicle that he feels where we can show our communities by example, how we can all work everything out and live together successfully. And he says, we deal with tolerance and make a place for everyone, whether we like them or not. Now, all good webinars have opposing views. So also on one of the webinars was Carmen Scorato. And she is a senior policy counsel for the Free Press policy team. And Free Press is, they want to change media. They have on their website, they seek to change the media to transform democracy, to realize a just society. And they work on a lot of internet and language and tolerance. And they try to find ways to disrupt hate and misinformation on the internet, particularly. And one of the things we often hear in community media when we talk about this kind of thing is that more speech results in better speech. And Carmen says no. She says hate speech is meant to intimidate and silence. It leads to an imbalance.  And she says, if you don't moderate your platform, you are responsible for the result. So now you've heard some divergent views and some interesting views from different people, from a trade organization, from an actual EV on the ground, and from a policy maker. So what's our policy? So our policy has always been that any resident of Santa Cruz County may upload a program for telecast on our channel, and we'll play it once. We don't judge the quality of the programming submitted and we play everybody's program one time. If it has adult language or nudity, we play it in the safe harbor time. And we have adopted this practice, you know, even though that rule does not apply to us because we're not licensed by the FCC, but we just think it's a good rule. If we get complaints about a program, we review it and we respond to the viewer. And we do get complaints and have reviewed a number of programs and they have all had reprehensible content, but they did not cross the line into what the government would call unprotected speech, which is basically a call to violence or criminal action. So we have let those things air once and then we remove them. We always offer the viewer who wrote in an opportunity to counter that view by coming on television and saying and giving their opinion or making a program or series. Most of them don't do that, but but we always make the offer. And as Ms. Storato said, if we don't moderate our platform, which in our case is a television station, but we do stream online, we're responsible for the results. And in that spirit, we have removed a program that contained inaccurate information about the pandemic. And we think it's very important that the community gets accurate and timely information about COVID-19. And we continue to deliver that information, but I don't believe we should amplify untruths or conspiracy theories that muddy the water and make it hard for people to make informed decisions about their health. We did allow the program to air once, but that was it. So if you have any questions about free speech or PB, I'm happy to answer them. I'm just curious, has anybody come on and done a counterpoint? No, no one ever has. I mean, not to my knowledge. They haven't said I'm going to do that and done it. Perhaps people did upload things that worked counterpoints, but they didn't make that assertion or assertion. Sorry. Victoria. So, and then just to clarify, the review process is completely complaint-driven, right? That we don't have the staff or the resources to review every single program that's submitted ahead of time, right? So it's only if a viewer objects, then we do a review. Yeah. Or if one of us sees it, sometimes I see a program or Victor sees one. But yeah, mostly we can't review everything and no station can.  So they can't control it that way. We kind of depend on people flagging it for us. I suppose going forward, there may be some sort of AI technology that could detect graphic or, you know, content based on actual pixels or something, but we're not, we're not there yet, right? Not yet. And then even if that happened, we'd still want to review it because, you know, it could be wrong. Yeah, automated systems often are. Yeah, it would be great if they would, if we could get some sort of a filtering mechanism and then we could review fewer programs. But at this point, we, we aren't able to as much as we'd like to. We'd like the public to let us know if they see something and we'll always review anything that anyone cites. Thank you for your time, Martin. Tom. Yeah. Yeah. So I was curious right now, what are we doing if we're not monitoring stuff? How do we make sure that that the existing content that ought to be in that 11 to five in the morning or whatever it is, that it gets in there versus at other times? Well, when you submit a program, you have to sign a document that's online saying that it is, it doesn't have to go into safe harbor or telling us that it does. So we depend on people to be honest. If we find that they are going around the rules, we can stop them from uploading ever. So self-regulating on that. Yeah. And we haven't really had an incident where someone tried to slip something by us that I'm aware of. And the other thing I was wondering about in hearing from other media organizations, other access organizations around the country, are any of them? I mean, I'm thinking about hate speech. If somebody wants to do a program with hate speech, but not necessarily profanity or nudity or other things that would put, automatically put it into the safe harbor, are they, how are they handling that? Well, the ones that I've heard for are letting it and letting it be. They think it's part of free speech. And that's what the Supreme Court says that that hate speech is free speech. It's protected. We don't have to honor that. We are not bound by those rules because we're a private. We're not a public forum. So we could take those off if we wanted to. Our policy up till now has been to let them play once. And we don't... Sorry. What about, what time do we allow those to air at any time if there's no profanity or other things that would normally put it into the... Yeah. Yeah. Now, and we could... If you guys want to talk about a different policy for that kind of thing, we could do that. If you don't know what's coming on, how do you have a different policy? Because you couldn't intervene. And it's kind of a pickle. I'm glad you brought it up. I don't have any great brainstorms without somebody looking at everything for somewhat in the same boat as some of the internet platforms in a way. And not because we don't have standards, but we just don't have the people to monitor everything. I don't know what you do. The only thing I thought about when we were talking, do we have anything that goes on air once in a while that talks about what our policy is so the general public knows? I don't know if it's worth it. I mean, you don't even want to mention it, but... Inspire some challenges. Give anybody ideas. Yeah. I don't know. What we do have is a disclaimer. And if we always... There's a disclaimer before, I think just about every show that says, these are not the views of CTV. These are the views of... I've seen that. And the producers. So we have our disclaimer that airs all the time. So people generally, if they watch in between the shows, they'll know that these are not our views. And these are the views of the people in the public. And if someone complains, we immediately take it off the air. We take it off the air immediately. Then we review it. And if we think it's okay, we put it back. But we would put it at that point, we would put it in the safe harbor because it's up to us to make that in good faith. Do we think this is objectionable? We could even decide not to put it on anymore. Christina? Would it be possible to maybe not table a conversation, but I know... I want to... I think this is important enough that I want to think about it a little bit and kind of have a more informed opinion. So I feel like it... I would appreciate sort of being able to think about this a little more before we have a discussion about it because I do think it's worth discussing. I've heard both sides of this argument in law school. It's been a long time, but I recall... I understand the merits of each, but I also understand that society is evolving quite a bit. And our climate is a very specific climate right now that I think is... I'm sick of using the word and hearing the word unprecedented, but I think that very much applies. So in light of that, I have a different reaction now to hate speech as sort of an allowable... not allowable, but a sort of protective speech. Now, if we were in a public forum, I understand why a state should not be able or in my view should not... the Supreme Court's view should not be able to monitor that. But as a public entity that is supposed to be, I think, reflecting the values of the community or hopes to, especially in one where... I mean, I don't know because we haven't had a lot of hate speech here, thank God, but I know that a lot of hate speech is oftentimes and has been recently from positions of power directed at some of the very folks that are part of this community. So I just want to think more about... it doesn't make sense to create a policy which we can't carry out, right? Like if we don't have this manpower or the person power to sit there and review everything, it doesn't make sense to create a policy around that. But maybe there's a way that we could require, if we decided that that was something that we needed to do, a way for while people are self-reporting, whether something is falling into us, some categories hate speech could be one of those that would allow us to... that people could self-flag. I don't know how we would do that, but so that we could put it potentially in a safe harbor space, I don't know. I just know that the reaction I'm having is one where I just kind of want to think about it a little bit more. It's not so clear to me.  And hateful speech was what Mr. Riddle was about. He said you don't... he said there's no description of it. He said I don't know what it is, but I know it when I feel it. And that is kind of the visceral thing about it when you experience it. And I agree with you. It would be great. I really wish we could review it all and have it be flagged and channel it somewhere special because once you hear it, you can't unhear it. And it's just... it just feels awful. So yes. So I want to follow up one thing on Joe said and then one thing on Christina said. Becca, I thought your description of this whole issue was extremely clear and concise. If we could excerpt it from this meeting and post it on the website or as Joe suggested, maybe even show it occasionally on the channels, I think that would be really nice because like I said, I thought it was a really clear, concise description of this situation. And in terms of a policy for CTV, if at some point this board thinks that we should look into it, I believe that goes to the governance committee. The governance committee can review different ideas and then come report back to the board. So that would be the proper way to deal with that. Okay. Well, I think it's important and we can certainly revisit this and it's brought up right now. It's kind of because it's in the air, so to speak, and it's worth talking about and thinking about. And I agree with Christina. It's not like we're deciding anything now and we should think about it and sort of think, you know, where do we stand and how do we want to portray ourselves regarding this. So thank you for that. I'm not quite sure how to, Matram. I just had one, sorry, my co-workers in a conversation behind me, but I had just one other comment, question. And I certainly agree with Director Granados that, you know, this is something that we could definitely come back to. And it's definitely, there's a lot to this topic. But kind of a question, comment in terms of the COVID-19 misinformation program is that, you know, I mean, I don't, you don't have to necessarily go into specifics back about, with all these things, I think it becomes a, the danger is like, where do you draw the line, right? In terms of, I mean, are we qualified? I mean, who made the determination that this was false information? Was it just like blatantly false? I mean, do we have public health experts on staff who can determine what's false information? What, what isn't false information? Did we submit it to somebody at the county to review to see if it was false? So I think, you know, once we start putting ourselves in that position, I think it's, you know, it can be dangerous. Please. It was not an opinion. It was a fact and facts generally hold up. This woman said that there was, that the COVID-19 was a hoax. And that's true. That's not true. So it was pretty easy to flag. If it had been an opinion about, it's not that bad, that would have been different. But she said it was not real. And it is real. And we know that. Okay. For instance, I have a family member who's spending two hours a day researching things online. And, you know, I'm all about keeping an open mind, right? Even though I try to live in the real world.  That's a whole separate discussion. But I mean, there are many different sources of information. And oftentimes, the mainstream sources can have their own biases, right? So I think it's important to, you know, to maintain an open mind and to, you know, as much as possible without, you know, putting people at risk, you know, maintain a somewhat open forum. It was on TV. Right. We just didn't let it air anymore. Sure. So we met our obligation. Well, I just want to thank Becca for bringing us up because I think it's better we're talking and thinking about it rather than reacting to some kind of crisis. My thought is that we put it on the agenda one more time before we have any government's committee look at it simply. So we can all hear what everybody has to say and have a little better sense of what the board thoughts are on it. Because there is no answer to this, this right or wrong. It's a very complicated field. But I still think we need to probably have have a more recent discussion of it than what because I've been on a long time. And I remember is I know about the periods, but I don't remember us ever talking about it, because I never thought there was a need to do it. So I'm thankful that you're bringing it up and we're thinking about it ahead of a crisis, which is always the worst time to deal with something like this.  There you go. Yeah. The only other thing I wanted to just raise and Becca, maybe this is something you could look into a little bit, but I'm aware of the fact that as an organization, we follow the Brown Act. So and we get our we are funded primarily by funds from the county. And so I just want to make sure that the government's government speaking issue isn't raised for us as an organization. In other words, controlling speech as a government entity. I understand public sector clear line can't do it. But I don't know if there's anything that you've heard from others. So it just might be something to just look into for the next discussion. Yeah, I do have some information on it, but I'll look into it more. I only have I have one source, but the Mr. Wasserman, who is the he's the CEO of our trade organization. And since we are, we are a private nonprofit 501 C three, we aren't the public. We're not the government. We get funds from the government, but we aren't the government. So I think that's but I can get more info. And that does make sense to me. I've just always been kind of a little surprised that we're expected to follow the Brown Act. Apparently, all organizations that get funds from a government entity are I thought too. Yeah, just Keith Keith brought that up once. And I think here I found the section in the state law that says that. So most don't, but it's an AG ruling, AG ruling. Okay. Okay. I'm director Warren. Yeah, as a new new board member, why I certainly would like to continue the discussion and feel it's important to really be informed about this, especially as an at large representative. Okay, well, thanks everybody. Let's do this. Let's add Joe's suggestion. We will put it on the agenda again next month. We're discussing in the interim. We can all kind of think about it and, you know, see where we stand and see how we want to move forward if it's a actual policy or if it's just sort of some informational information we want to information information information that we want to post and take some of Becca's comments and post those will we can decide. All right. Thanks everybody. Becca, you have a floor again with your director's report. Wow, it's just all about me. I got my report here for March and I'll give you a couple of fun updates about April. In the financial zone, Santa Cruz, the county of Santa Cruz, we have submitted our 21-22 budget and work plan to the board of supervisors for approval and they are scheduled to vote on it tomorrow. So I think that'll go well. We have an application and have had for a long time into the California relief grant. We're being considered again in round six. They did ask for an updated 990 which we provided and so we have our fingers crossed that we'll get a grant for $15,000. On the EIDL, our status is still funding. We did this month get a message where they asked us for more documents but it was very cryptic and we couldn't tell which documents they were. So I sent off an email asking for more clarification and that is in process and they are also waiting for confirmation of our 2019 990 from the IRS. Once you give them your copy, they ask the IRS to send them a copy that I guess then they look at the two of them and corroborate but they say that will be an eight week process and we're about four weeks in. In co-working, our break-even number is $8,300 just about that and in March we earned $10,643. It's not as rosy as it sounds, someone paid early and so about a thousand of that is not new money. It's somebody paying in advance but still we're on budget which is great. Actually, we're ahead of budget which is really good. Underpaid services, we completed 20 government meetings in March and produced 11 webinars and for organizations like Cal Fire and the health department. Under facilities and equipment, we had the roof repaired. I think I told you last time that it was leaking and it's now been repaired. We had an unusual amount of vandalism in March so we met with our security company regarding adding additional cameras on the front of the building. Nothing happens in the back. We've got that all figured out but in the front of the building now we've had someone start a fire. We had someone pry the lid off of our cable, our fiber box and someone attacked our, we have a big water thing in the front that the fire department would use. Someone attacked that. Someone turned off the water door building. We just had a whole bunch of things happen so we think that we need to do something about the front of our building is where all those things have happened. Under staff, we reviewed our health insurance plan this year. We do it every year but this year we've changed carriers because we need to provide better and easier access to local doctors and a more useful dental and vision plan. Our staff is young and healthy but in the last six months they have tried to use their insurance and it hasn't been easy so I talked to our our agent and we came up with something that worked better for them. Under the youth grant this is so exciting. We did our first round of beta testing for our new youth grant. We have four students receive their equipment in mid-March and in my report it says we'll have feedback from them next month but I have the feedback now which is very encouraging. I have a detailed survey from the teacher about who experienced what what age groups did it work better for who couldn't do what and we got some suggestions about how we can do better and so I'll present you a complete report next month but it basically it worked out really well. The kids had a good time they enjoyed it they uploaded their videos and they were excited and engaged throughout the program so we're happy about that. On Save Our Shores is also still working for teachers looking for teachers to help us on the science end to see if kids would like to do use the padcasters in a science environment and Director Granados has been really helpful in getting us in touch with the Parks and Rec Division of in Watsonville and so I'm now talking to them I have a meeting scheduled for Wednesday or Thursday this week and we should find out if we can we will find out if we can do some work with them and also our teacher on our first pod is referring us to a number of homeschooling organizations in the county and we might be able to work with them as well so our youth grant is taken off. Are you asking a question of me Joe? I was for Guy to call on me to ask you a question. And I think I saw Keith raise his hand. Minus two seconds have you gotten any questions from the county about the budget this year? I'm just curious. No and they didn't ask me to attend the meeting either so I guess it's okay. Keith did you have something? Nope okay okay okay I have one more one more thing and I'll let you all go we are I just want to give you a preview sort of a heads up we have our telecast equipment is very old it's from 2013 and we have found that it just doesn't do some of the things that we need to do anymore and is pretty old and needs to be replaced so we're currently working with a consulting engineer and his staff to put together a new system that will allow Victor to do Victor is our media services person he's the one that does all the work with the county and getting our shows on TV and it'll allow him to work more efficiently right now if we want to do something with the equipment he actually has to drive to the county building and get an escort from in the county usually we bother Matreya and they have to be with him while he's at the equipment working and then if he has to leave and check something and come back they have to hang around and it takes him a lot of time and is sort of annoying for the county so we hope to we hope this new equipment will allow him to work remotely and it'll be much more robust it can help us build a continuity package which is when you watch tv and things come up in the in between programs to say you're watching pbs or whatever you're watching and or coming up next or psa's all that stuff can be built in and branded so that we have a nice solid look on television and it also makes a really beautiful community calendar with hardly any work at all so that'll be that'll be nice for Keith and then it also will allow us to have like in the morning and evening the weather and traffic on on at the bottom of the screen which is nice for us because the local stations don't really cover highway 17 and things like that very much and I always when I used to work in San Francisco I could never find out beforehand watching the local news so we'll be able to provide that which I think is a nice value added for the community so that's that's my report all right great thank you very much next is report of the board chair that would be me and I've got nothing to report um specifically so we'll pass on that um board member request for specific items to be on a future uh gender or next agenda anyone seeing none any announcements Keith yeah I I didn't have a volunteer advisory committee report but I did want to mention that we're having a studio supervisors meeting on Thursday to look at what we do if we reopen the studio I'm hearing we might go into yellow tomorrow night so if we do that was the trigger that Becca had said for reopening the studio so we had a document that we created back in July because we thought we might open then before people got silly on July 4th and that didn't happen and Becca has been reviewing it very carefully and it's got a number of great suggestions and we're going to bring that up to the CEO supervisors and see if we can open the studio great excellent thank you um any other announcements anybody all right well I will entertain a motion to adjourn then thank you all for being here I so moved all right Tom and Keith seconds all in favor say aye bye all right thank you all bye everybody thanks take care