My name is Jacob in this video I will be Shifting my focus you could say from what I normally Bring to this channel as far as reaction videos and shifting it to a person a personality a story You could say apparently a very inspirational and motivational Personal story of a fellow youtuber. He's got a fair few more subscribers than me But I've got a friend of mine a friend follower fan Definitely a friend his name is Jacob and he has come through the super chat on my live streams He's put a lot of money through my live streams, and I want to say thank you so much but there is one guy that he's You know being being very very determined not gonna lie determined to get me to finally watch this Guy and take in his message and possibly even get some inspiration for myself You know my friend Jacob who has watched Tyrone Magnus. I've never watched this guy in my life But I feel like he Well, he's definitely a reaction channel a reaction channel, and I suppose my channel is at this point where People are coming to my my channel and seeing my content And if you're not going back in my video library far enough you would probably think that I am a reaction channel But I'm not My name is Jacob McDonald. This is my personal YouTube channel. I do reaction videos This guy Tyrone goes in hard. In fact, I've been to his channel. I've checked out a couple of his videos haven't watched any But the amount of content that this guy creates is almost at the level that I do so if nothing else guys I have to give this man respect. I have to give this man's hustle the respect it deserves I'm not sure what kind of edits he does. I'm not even sure what kind of life this guy lives But what I am sure of is that this guy has a message and it's a message that I'm meant to watch right now There's two videos that I've been recommended. The first one is don't waste your talent The second one is I don't deserve this They're about 15 minutes long each. I will be making two separate videos What I was going to say is my channel is at this point right where I Guess I could I could If I really wanted to devote You know my entire YouTube energy Tank every single day to creating as many Reaction videos on as many different topics as I can yes, that'll bring in views yes It'll bring in subscribers, but are they the right type of subscriber? Are they this type of subscriber that would still watch a personal vlog type video because that is the type of subscriber? I want but not all beggars can be choosers, and I'm not saying I'm a beggar But I wouldn't mind getting to a million subscribers one day just like this man has He's obviously done something right. He's got a million subscribers almost two. He's got a huge Huge fan base. I'm lead to believe okay first link first link is Tyrone Magnus doesn't deserve anything he has and The second video is don't waste your talent So I was correct the first one is Tyrone Magnus doesn't deserve Anything he has Now I I'm not calling myself a hater And I'm certainly not calling myself a reaction channel But when I see a guy out there that that's all he does literally there's no personal shit. There's nothing. It's just reaction videos. I Tend to think okay, well, how did I feel when I was going all out all reaction videos every single day?  I'm not sure if this guy's been through burnout I'm sure he has I'm sure he's had breaks But I tend to think when I go to a channel, it's just reactions. I'm just like that is not enough that is not enough Substance it's not you've got to have a story behind you You've got to have some other type of content or I suppose you've got to just deserve what you've got and Tyrone Magnus effectively Does deserve what he has Although this video we're gonna watch is him addressing other people probably coming in and saying you don't deserve what you've got Now I don't know who this guy is whether he's got You know whether he's had a career in something else before YouTube or whether he's just a random guy whether he's single got kids I have no clue. I don't even know how old he is don't know how tall he is Nothing like that So he's hosting. Oh my god.  Well, I'm here at the right time. I'm here at the right time. Let's go.  I'm not sure what comment. He's referring to but we're gonna find out I just want to actually say one thing I actually had to stop reading my comments for six months I had to stop reading them six months because videos like this would have been made like on a day-to-day basis I was getting I was getting troll comments I mean everyone does right, but I feel like now seeing as I have never responded to any of those trolls.   Okay, never had the name-brand clothes So everybody else had the Nike, okay Had the Puma's whatever was in at that time Nike Puma Adidas Fila whatever it was.  I was a paper boy allowed me to start Because of my video games for myself now. There's one thing different from that story I got my first job at 10 years old and it was a paper boy job I got my second job at 13 years old working at a bakery got my third job at 14 years old working in a Actually the most the busiest fucking kitchen in all of Christchurch Lone Star restaurant Got my fourth job at 15 in the Christchurch Hospital working in the kitchen fifth job at 16 in Another kitchen in a place called the gondola sixth job at 17 working Part-time in a retail store called Amazon then I left school and moved into full-time work, but you start You get it, you know, I guess if you're not handed everything on that silver platter early on it does you like well How am I gonna get it? How am I gonna get it?  I'm gonna have to go and earn a bit of money And if your parents are the type of parents who will Support that who will get you look if you want to work when you're 10 We will help you get a job when you're 10 if you really want to they're gonna let that That attitude flourish within you, you know And I was certainly taught that by my dad The only other thing I was gonna say is that I never actually I never ever had to As a kid anyway, certainly as a teenager Or before that I never had to contribute to the bills. I never had to help my parents pay anything They always whatever they had to do. I don't know what they had to do obviously work very hard But they always provided enough and so this yes if I wanted anything extra. Yes I have what I needed, but if I wanted anything extra if I wanted those You know brand-name shoes I Was gonna have to save and I was gonna have to buy them myself and that's exactly what I did We started getting the name-brand sneakers that and the name-brand clothes that okay We couldn't get everything but we get a lot of school all the thing I wanted to ever be was a track star. I was the fastest kid in my school Well one of them at elementary was the fastest kid in the school when I was on the track team in high school, okay? Somewhere along the way and around Senior I was exposed in all the Olympic athletes and suppose in the track and field athletes and he said Every single one of them is on Roy's Every single one and I didn't want to be on So that cut my path to that because that was my dream respect All I can say is respect. I kind of had a funny thought that you might say right. I tried steroids I tried that didn't work wasn't for me But to hear that you had a mature mindset even back then To decide against that and actually give up your Childhood dream of becoming a track star. I mean, that's not easy to give up I'm still holding on to my childhood dreams, and I'm 30 Because they supposed to give you this life College deposit fun type of thing when you were done being a paper boy, and if you stayed until high school Who's this thing that they would pay out to you?  I was heavy in the game Heavy into gaming being a paper boy for eight years misses out on Some tertiary education money and so what's the next option? Realized that I love the video games, but hated programming similar to how I just felt with bodybuilding training and gym training because Yeah, after thinking about it for eight years.  Okay, let me hate The computer programming not really knowing what to do my mom being sick. I didn't continue college. I only did two years So then I bounced from job to job. That was a low point my life McDonald's Wendy's Chowdor Worked at a where it won two warehouses Doing nothing making mediocre pay told me she was waiting tables at cracker problem come up there because she was making really good money That went up there got interviewed got the job started started killing it waiting tables In a woman named Kate Rados walked in there from MTV. She was at my table.  I'd like you to come to New York an audition for celebrity death And I always got compliments on my voice rounds the first summer celebrity death match Isn't that that is that not that wrestling program that they made they made the characters out of plasticine Look if that is that program. I used to watch that back in the day, man They needed they needed a voice So I went up there totally over shot tomorrow in my in my interview I mean, you know in the audition, but she told me I Celebrity death match I have to look better It is It is Animated clay figures Yeah, I remember Okay All I can say bow is that um, we haven't heard anything about your dad yet, but I've had a fair few people come through my channel and talk about how they've lost parents. I have In fact, I've had a lot of people talk about a lot of emotional things, but the one thing that comes to mind now is As a sense of Responsibility for them because I put myself in that situation. Let's say my parents did pass away now in previous years I may not have even been able to handle that but now I see it as a Real responsibility. You are the head of the family You don't want their legacy to go in vain, you know, you want to live your life Through them in a certain way or at least At least live your life in a way that you can remember them in the most positive light, you know Whether that be fulfilling, you know, their dreams for you or whether that be just living your life and Being the best person you can and just just knowing just having faith that they are up there and they are watching But that it's your time. You are the head of the family. It's your it's your time now, you know That's how I see it This is basically exactly how I was feeling probably at pretty much this exact date September 9th, 2018. I was at a point. I was at a point where I Wasn't I wasn't actually I wasn't prepared to live with her again anymore. I wasn't and I refused.  You would have been great. You didn't you weren't Okay, and you've got to live with that. So as I still have my youth, all right I would have been 28 or 27 at that point. I'm 30 now. I've still got my youth I do feel like I am coming into my prime and I do feel like anything I want to achieve any of these Things that I want to have actually done not just talk about I'm gonna fucking do it You got to back yourself I Got into sales to 2012 I was 22 and I started working for Holden and I did nine months in sales And it was my first inkling that I could actually earn some decent money, you know I could actually put some money away But it was also my first inkling that Money doesn't necessarily make you happy. I was doing 55 60 hours a week there I was making coin, but I hated selling. I hated selling I'm too nice. I see a guy walk in see the gleam in his eye. He looks at that car. He's like, right I want that one sweet 40 grand. Yep. You got a job. Yep had it for six months. How old are you 19? Got any savings? No. All right. Well, let's tick you up for 40 grand, you know I just couldn't do it. I couldn't do it. I couldn't feel good about it And so I left after nine months But what it gave me was an experience in sales it taught me that you know, there is money out there to be earned and It gave me an opportunity to mix with a lot of different people And I guess take from them what I could see I liked the talking, but I hated the selling That's just me Doing my thing loved it worked it to the point where I had it like a system I was one of the best ones and I made a lot of good money with them. I love to taxi But my body started to break down Because you're the workhorse. So after my mom passed away, I learned about car sales.  I you've got a high-priced item, right? So that means that you're gonna make more on each sale You're not gonna make as many sales, but the amount you make on that sale is gonna be more In fact, it was a minimum a Minimum hundred and fifty dollars the most I ever made on a deal This is on top of your base salary, which isn't high In fact his base salary probably would have been twenty five thirty grand Which doesn't seem like much, but when you do get the commissions on top the best commission I ever got I sold I Sold I sold a truck for seventy two thousand dollars. It costs the business sixty That means there's a twelve thousand dollar profit. I got twelve point five percent of that profit correct me if I'm wrong But I think it's about fifteen hundred dollars and to think that you get paid your commissions out monthly I might have I might have sold fifteen cars that month You know, what's that an average of average of two three hundred bucks per car?  Is it worth it? Every book I could on Carson. Oh by the way, if you're not passionate about your product You will not last and it doesn't matter. It didn't matter how many cars I test drove didn't matter How many cars I read about I was not passionate about cars and I realized that and I lasted nine months bills I watched every video I could I listened to CDs tapes Everything I could went to sales seminars all that and I was there at 9 a.m left at nine Fucking day of the two years.  He was one of their best sales people. He talked to me. He liked me. I Got the interview. They love me. I got the job.  I didn't have time at all Okay, you might have an appointment at 8 a.m.  It's funny how life works out.  Thank God at the same time I had decided to pursue my modeling career again Spoken agent. She said you need to learn how to act because You're gonna make me more money and more money for yourself.  It's a limiting mindset mate limiting beliefs You've just got to back yourself. You have to believe in yourself But until you've been fulfilled with that courage and Energy that he is being fulfilled with by his tutors and by the people that are telling him he can do it He's still not believing it But for some reason something clicked And he did believe in himself.  I was growing on YouTube I was living YouTube YouTube videos every single day because I wanted to run my own More and more for YouTube because I saw the actual So when I wasn't living at E.T.  I was doing 12 hour shifts and probably the most mentally draining type of work You can do this is disability support work intellectually disabled clients guys that could run around but intellectually They weren't there so it's draining work It's 12 hour shifts and I was doing it every single day and you got no idea You have you have no idea the kind of hustle I had to have to continue my YouTube schedule at least one One video a day throughout a period of time there was like two videos a day Continue to work full-time continue to try and be a dad continue to try and run a business Continue to try and pay the bill continue to try and train I mean it all got just way way too much, but you do it you do it because It's that it's that crunch time. It's like if you if you don't do it no one else's you're at a point, right? You're at a point where if you don't do this if you don't put it if you if you don't put in this sweat equity Is what they call it, you know a guy Greg Plitt are arresting pieces a huge inspiration to me I don't know where Tyrone's good as inspiration from but I've got it from guys like Greg Plitt and He talked about and he talked about something called sweat equity, which is work that Only you are ever gonna be prepared to put in right so I put sweet equity in when I was trying to build my business Now whether it was my business whether it was before I bought my first Real estate property my and my second real estate property. I was doing the sweet equity I was doing the work on work behind the scenes. I was doing my research looking at Podcast listening to podcasts looking at properties, you know For nights after night after night.  Okay about your editing no one cares You've got to do it and you've got to find a way to do it day after day after day She wanted more time with me What I was gonna say is that the amount of decades the hustle that I went through to work that full-time job and Create the amount of YouTube videos. I did over probably a two-year period from 2017 to 2019. I Was taking my computer to work every day Every single bit of downtime. I was on that computer. I'd take it home. I'd get it out when I got home I'd get back on it. I'd eat. In fact, I forget to eat. In fact, I forgot to train You know, it was a life of coffee work and YouTube Coffee work and YouTube and I'll tell you what you take the work part out of it And you've still got two of my favorite things coffee and YouTube and that's where we're at right now When can we talk when can we be together? But I was a man on a mission And if any of you men know when you were man on a mission You ain't going to finish until your mission is complete Certainly fail you on that one So all day all of that's the reason why those of you that saw me on YouTube in the beginning There were videos all day long and you still see that four five six videos a day because I eat sleep So you're saying this is a career Tyrone you're saying that Reaction videos and the creation of reaction videos and reacting to things for an audience is considered a career Now you could give me 10 million subscribers and I could be creating 10 reaction videos every single day for the next 10 years straight And I still don't think that is a career It's a passion But is it a career? Is it a career?         This is my reaction to you.  It's 14 minutes long. I'm gonna finish this one here I'm gonna see you back here shortly to have a look at that one, and I suppose I'm gonna I've actually taken a lot from that video. I have I'm not gonna Unpack it here But you guys if you've watched this whole video, you'll know you'll know what parts of that I've taken and what parts I haven't and well, I hope you guys come back for the next one, so Tyrone Magnus 2 million subscribers being a reaction channel doesn't deserve what he has Apparently so I've got a story like that. Everyone's got a story. Maybe I should Maybe I should tell mine. I've probably thought that I could Make a video like that, but I've never Felt like I had to and so with that being said I'll see you in the next one. Thanks for watching. Peace out


I've been involved in a lot of teams, a lot of teams and there's always players that slip through the net. That's something that we can't afford here in Ireland. The Bangor rugby club have benefited from the national lottery and the money that they contribute to clubs like this. And the national lottery players contribute 30 million every single week to the different causes. And rugby being one of them here. There's £605,000 worth of money has went across numerous clubs. And one of them who's benefited is here in Bangor. Myself, played for Ulster Ireland, British Snarks Lions, like we all come through the clubs. Even though we went to a grammar school, but we all come through the club system. Paper, belt, box, polygons are done gano and I play with it. So it's vitally important that we continue to support our grass-roots clubs. And sprinting to the national lottery, I'm going to be able to do that. Good luck to Rx rugby!


How do you inspire people to action through marketing and advertising? Welcome to the We Are Slam Show where you'll learn marketing agency insights, best practices and ideas to help your business grow. My name is Tyler Kelly. I'm the co-founder here at Slam Agency. We are a boutique marketing agency designed to help you captivate, motivate and inspire people to action. And that is exactly what I want to share with you today. Now Simon Sinek says that there are two ways to influence human behavior. The first is through manipulation. Now manipulation is fairly typical in the advertising world. It's that FOMO or fear of missing out, the aspirational message, the promise of future innovation or the lowest priced offer. These are things that you probably have seen done for the last 100 plus years to get people to take action. And the thing about these, as Simon Sinek says, is that these things are only temporary.  In his book Start With Why, Simon says that if you have a product or a service that you only are going to have to sell once, that you only need to sell once, you're not concerned about repeat customers. If that's the case, then by all means use manipulation in your advertising. But if that's not the case and you're looking to build a more sustainable business to create raving fans, to have repeat business and have people come back time and time again and refer their friends and family. But if that's the case, then you cannot use manipulation as a tactic. And the reason why is because it does not breed loyalty. The better way and the only other way to influence human behavior is through inspiration, inspiring people to action. And that's what we're going to talk about today. How do you inspire people to action through marketing and advertising? There are four steps that you have to have in order to inspire people to action through your marketing and advertising. But before I get into those, I want to be very clear that the best advertising, the best marketing serves a purpose. And that purpose is to introduce products or services that will allow the end user, the person who buys that product or service to improve their quality of life, to improve their outcomes, improve the results that they are receiving with the product or service. What is the before your product or service, the before state, and what is the after state, the after state, what is that outcome, that result, that benefit that they receive from your product or service, the benefit specifically that makes their life better. This is the value statement. This is your value proposition. What is this? What are the benefits that they're going to receive? You have to understand this in order to jump into the four steps of inspiring people to action. You have to understand how does your product, how does your service make your customer's lives better? If you're a marketing director and you know the answer to that question, then I want you to think of yourself as a matchmaker. I want you to think of yourself as somebody that's going out. You have this perfect product or service, and it might not be perfect in every sense of the word perfect, but it's perfect for the customer that needs it. It's perfect for the person that's looking for that outcome. You have this product or service that's going to give them what they need to make their lives better. You're the matchmaker. You're the one that is introducing this product or service to that person. Because of that, you have a very important job as a marketing professional because you, through your words, through your messages, through your communication, through your advertising, your media buying, your social media posts, through these channels, you're able to improve the quality of life for other people. What are the four steps to inspiring people to action through marketing and advertising? Now the first is understanding and then connecting your brand's purpose to the purpose of your customers. Great marketing connects with people on a human level, and the way to do that is to make sure that the purpose is aligned. When your purpose aligns with the purpose of your customer, then you have a matchmaid in heaven. In order to ensure that your purpose connects with and resonates with your customers, you have to understand who your customers are. You have to understand their pain points. I talked about that before state and the after state. Well obviously the after state is that value proposition. It's that list of benefits that your product or service provides. I'm sure as a marketing director or as somebody marketing your product or service, you probably know those things pretty well. What you have to know even better is you have to understand the before state, which are the pain points, the challenges, the struggles that your customer has, your potential customer has, and you have to understand where they're coming from. What does their typical day look like before your product? What is that struggle that they're going through? What is it that they need? What is it that they want? What is it that they're trying to accomplish? These are the things that you should be asking yourself and making sure that you know because if you don't know where they are now before your product, then it's going to be very hard to connect your purpose with their purpose. Finally, when we're talking about purpose, I want you to understand that you can't just make up a purpose that you think is going to just sound good to the customer. It's not about that. At the very beginning I said that you have to connect your purpose with their purpose. This starts with your purpose. This starts with understanding who you are. What your brand represents and the difference that you're trying to make in the world. If you can understand these things, then you're going to be able to understand how to connect these things to your own customers. Don't just create a purpose statement that will appease your customers because it never does. As a matter of fact, if you do that, then it's never going to work because you're not being authentic. The second step to inspiring people to action through marketing and advertising is messaging. Once you understand how your purpose connects with your audience, with your customers, once you understand how those connections are made, then it's time to begin forming a message around this purpose, around this value proposition. Where do these things connect? This is where you need to begin to think, okay, now it's time to create the message. Messaging is super important when it comes to inspiring people through marketing and advertising. What is that message? Here's what I want you to remember. It needs to connect. Remember this word connection.   I know in marketing and advertising, we talk about buyer personas and avatars and all these things. I think sometimes using these terms sometimes makes our process a little less human, maybe a little bit more scientific, if you will. But here's the thing. You have to know that these are real people. You have to make sure that your message connects with them on a human level. Like we just talked about, you have to know this before state. You have to know where they are now because in order to develop a message that resonates, a message that captivates and inspires people to action, that message has to take them from where they are now to where they want to be. The perfect 30 second commercial takes somebody from their before state to their after state. The perfect 30 second commercial can do that. It takes somebody from where they are now, pre your product, before your product. And then it shows them what life is like after your product. It shows them the outcome. It shows them the results. It shows them the benefits. And I can guarantee you if sales are down, it always goes back to what is the message? It always goes back to what is the offer? What is it that you are communicating? If you're not getting enough people to fill out your conversion form, if you're not getting enough people to walk through the doors of your retail store, whatever the case may be, it always comes back to the fact that your message is not connecting the before state to the after state. Okay, so now you have a purpose that very clearly connects to your customers, your potential customers. And you have a message that clearly articulates how your purpose connects to your customer's purpose. At this point, step number three is the creative. I've met a lot of amazing marketing people that really know how to frame a message, how to connect the message to the end user, to the potential customer. But then when it comes to the creative, the collateral, the website, it's just not there. Poorly designed, poorly presented messages have a way of making those messages less trustworthy. Poor design creates a situation where your offer is not believable because it's not credible. Trust me. It doesn't matter what industry you're in. Poor design is always going to have a negative effect on your eventual outcomes. This is something that people just pick up on. You don't have to be a marketing expert or a graphic expert, a creative artist to understand that poor design really has a negative effect subconsciously on how people view a brand in terms of credibility and trustworthiness. So here's what you need to do when it comes to your creative. Number one, I want you to connect that after state very visually in your creative.  If you are advertising a marketing to doctors, then you need to have doctors in your creative.  So number one, you need to have creative that has people like them experiencing the outcomes that they want to experience. So whatever that after state is, we're back to this again. We're back to that value proposition. Whatever that list of benefits are, you need to be able to show those benefits and those customers, those, you know, those avatars, personas. You need to show these people experiencing that after state in your creative. Now that alone will do wonders for you, but here's how you can level up even more. Remember that each channel, each platform has a certain way of being, a certain way of looking and feeling. For instance, when you're on Facebook, things look a certain way. They look different than if you were on LinkedIn or Twitter or Instagram. And I'm not just talking about sizes and formats. I'm talking about the presentation. And these designs are going to look completely different than, you know, a print piece or an outdoor billboard or a television commercial. The point that I'm trying to make that I want you to understand is that every platform has a different way of presenting visually messaging. And so rather than just creating one message and trying to fit that into each place, like, you know, hammering it into each place where you want to advertise it, actually, you know, take a step back and take the time, invest in graphic designers who can take that message and shape it in a way that fits the network, the channel, the platform, the medium that it is going to be on. This will help you connect at a higher level with your customers. The final step, step number four, is distribution. Once you have a purpose that connects to your customer's purpose and you're able to communicate that effectively with the message that resonates, and then you're able to visually present that in a way that captivates people and draws them in and grabs their attention, then at this point you need to put that message in front of the right people at the right time and in the right places, okay? So as a marketing professional, you should know your customers inside and out. One of understanding your customers inside and out is understanding where they hang out, whether that be, you know, what magazines they're reading, what channels they're watching, what Facebook groups they belong to, or what searches they are typing into Google. You need to know these things about your potential customers so that you can begin to put your perfectly designed on-point messages in those places where they'll see them. This is the right message, right person, right place, right time. This is the holy grail of marketing, and when it comes down to it, if you want to inspire people to action through marketing and advertising, then you can't neglect this fourth step. You can't just create a magazine ad, throw it in a magazine, spend a couple thousand dollars on a full page ad, and expect people to be moved by it, or frankly, to expect people to see it, okay? You've got to understand where people are. That message might have to be optimized depending on where they are. Definitely the visual, the graphics, the creative will need to be optimized, but once you understand where they are, then you can put that message into the right place, and that is going to help you to inspire them to action.  This is exactly what I've been trying to do. I know exactly what you're talking about, Tyler, and I've tried to do this, but I just need some help. I need a team. I'm here by myself. I'm trying to make this work. I've got great ideas. I have a vision. I need a team to be able to help me execute on it. Well, that's where SLAM comes in. We can be your outsourced marketing team, and I would love to sit down, maybe over Zoom, and chat about your needs, your objectives, and how we can get you from point A to point B and beyond. If you've enjoyed this show, be sure to, number one, hit me up in the comments. Any questions? Let me know. If you're on a podcast network, be sure to subscribe and do me a favor, share this with a colleague, and let them know that every Monday morning we release marketing insights, best practices, and ideas to help businesses just like yours grow. Thank you for tuning in. I will see you next week. Thanks for watching. If you like what you saw, subscribe and hit that bell. You'll be the first to be notified when new content goes live. After that, you can watch more videos from SLAM Agency. We picked something we think you'll love.


Hi, I'm Chris. A designer. I do other things too, like teach, mentor, make videos, podcast, skateboarding, play basketball. This is a video about my portfolio. Here's what you need to know. Process, how I design, how I workshop, and how I think about skills. Design, some old work, some new work. Written, some articles I've written over the years. About my experience, my achievements, and what others say about me. You can also download my resume. And finally, other interests. So now what? Go through the material and if you're still interested, here's what I'm thinking. This is what I want in my next role. I don't want to focus on interaction design. I want to nurture the culture. I want to grow the people. I want to be strategic. I want to make a big impact. I want to focus on the business, product, and the design. I want to be at the table. If this is what you're looking for, let's grab a coffee.


Autolight and its 96,000 dealers present, Suspense. Tonight, Autolight brings you Alibi Me, a suspense play starring Mr. Mickey Rooney. A showdown. This time it's a showdown. No more even Stevens. A showdown. I've took all I'm gonna take from him. It's tough enough to hustle a buck even without interference from Julie, without aggravation from Julie. This time it's a showdown with me and him. For real. Listen to me. No manners. No knock on the door. No could I come in. No good afternoon. No manners. No class. Always on the muscle, huh? I wanna talk to you, Julie. Not so loud. A little more relaxative with the voice. This ain't no candy store in Brownsville. What's the big idea? Then you hear what I said?  You're in a high class office. Upstairs at dance school, underneath a music professor. You hear him? Yeah, I hear him. So keep it quiet. Keep it class. I wanna know what's a big idea, you hear me? I just came from Pitkin Avenue. They ain't a candy store. They ain't a pool room.  Not one. We now take from Julie, they said. They said, correct. But that's my territory, Julie. I build up that punchboard business there. I know. I watched. You'd hustle good. You build it up real nice for me. And I appreciate it. I already sent you the biggest lollipop I could find. The biggest lollipop in town for the town's biggest sucker. Julie, I'm warning you. You're warning me what? What? What do you do? Give me a double whammy like in the funnies?  And it's like a kind of mutual life insurance for both of us, huh? There's not a cop on the force that don't know how we feel about each other. You're forgetting what Larkin said those years ago.  So what are you warning me? Grow up, Georgie. Grow up. I'm not gonna let you get away with it. That punchboard business is mine. I need it, see? You need the dough, too. I need the dough, too. You need the dough. Well, I'll tell you what. This is just your speed. Here. Here's a half a buck. Run down and get me a corned beef sandwich and keep the change. Here, catch. Julie! Julie, I'm... Look at the face on them. If looks could kill her, kid. Ah, go away now, huh? I got a million one things on my mind.  Larkin, six o'clock, I gotta report to Larkin on my parole. What? Georgie, Georgie, put down that phone. They'll know you've done it. Georgie, Larkin, they'll know. It's done. I put my hand on the big vein in his neck. I can't feel nothing. Not a flutter. He's dead. In just a moment, Mr. Mickey Rooney and the first act are valid by me. Hey, Harlow, got any New Year's resolutions? Sure have, half. First I'm going to get away fast. Good bye. No, no, no, half. Get my car away to quick starts with ignition engineered auto light spark plugs. Oh, what else? Smoother performance, half. You an actor, Harlow? No, smoother engine performance is what I mean. And the formula is to replace faded, fatigued, worn out spark plugs with fresh, flawless, ignition engineered auto light spark plugs. Sure, but any more pledges, Harlow. Well, I'll save gas. Less driving, huh? No, no. More driving, half, because when you replace worn out spark plugs with ignition engineered auto light spark plugs, you get quick starts, smoother performance, and gas savings. Why, you just can't buy better spark plugs for your car than auto light. But your resolution, Harlow. Oh, yes, yes, yes. Friends, resolve now to see your neighborhood auto light spark plug dealer soon. And have him replace worn out spark plugs with ignition engineered auto light spark plugs. And whether you choose the resistor type or the standard type, you will be right because you're always right with auto light. And now with Alibi Me and the performance of Mr. Mickey Rooney, auto light hopes once again to keep you in suspense. I look at that jewelry line, and I pick up the phone and I hit him with... I wipe it clean. No fingerprints. And I stand still and listen. No screams, no whistles, no pounding on the door. Only the music professor underneath playing like nothing happened. Nothing much has. Just one stinker lesson in the world.  Better have a good Alibi, whichever one of you does it.  A good Alibi. How much time do I have to set up a good Alibi? Ten after four. And at six, Julie was supposed to report to Larkin, kill six, an hour and 50 minutes to set up an Alibi. And in which time? Come on, kid, come on, get going. I leave Julie's office, Julie more promotions. I put myself in the knob and hurried downstairs. Hurry down for an Alibi I need. I need people too for it, but who? Who'll Alibi for me? Leo, he's the one. He'll Alibi me. Leo. Leo's behind the bar. I put myself down at one end where I'm all alone. Leo sees me, gives me a big grin. I feel relaxed for the first time since I've done it. I wink, and I give him a nod. He comes up and we shake. Georgie, Georgie, Lord, I love you, boy.  Yeah, what do you have, sir? Just name her, turn the house. Give me a scratch for you, Leo. We've known each other for a long time, huh? I hate to think of the years that's passed since we met. I'm getting old, Georgie, old. Not too old to remember a couple of favors I've done though for you, huh? Georgie, boy, not if I was to live to be a hundred.  Georgie, I say you can have me right on up to there any time. Yeah, what you say. Ask him, drink hearties, son. Yeah, well, here's to you, Leo. Thanks, I... Leo, I want you to do something for me. Well, I'm a little short right now. Huh?  It ain't money, it ain't money, Leo. It's just, well, in case you should be asked, I've been sitting here since half past three. Yeah? Yeah. Why? Well, what's the difference? Why? You got any special you want me to say it to? What are you gonna do it or not? Love, Georgie, I gotta write to know what I'm getting into. You want me for an alibi? I don't know why. I'll make a production out of it. Chances are you might not even be asked, but if you are, I've just been sitting here since half past three. See? Okay? Well, it didn't like him. Maybe one of the ones who might ask. Could be. What makes you think of him? I've just seen him going to Andy's place across the street. He's on a prowl. Just now. Leo, you gotta do this for me. You've got to. Not on your life. I ain't alibiing you. Not with Larkin on the picture. You ain't the guy to forget favor, are you? Look, you want money, I'll find money. I don't know where, but I'll find it. You want food, I'll feed you. No, it's not. I'll close you. Just say the word. No, Leo. That's no alibi, George. No alibi. Excuse me, I got custom. I feel like taking the bottle and smashing it over his head. Leo, Leo, just wait till he heats off of me this once. There'll come a day, Leo, when I remind you what you just said to me. Georgie, Georgie, take a hold of yourself. It's twenty-five past four. You've got only ninety-five minutes left until six o'clock. When Julie don't show, Larkin goes looking first for Julie. Then for you. I've got to get ready for Larkin when he finds me. It's got to be a good alibi. He won't settle for less. Think, Georgie, think. Who do you know? Who are your friends? Try to remember. Well, you don't even have to have any friends. I mean, anybody you can pressure will do. I've done that bottle. Put it down before you drop it and everybody turns around and looks at you. Forget the drink and get out of here.  Larkin's across the street.  The back way, out the back way. Air feels good. I'm hot all over. I can feel sweat running down my legs. It's like an electric current. It's juicing through my body. An electric... Georgie, breathe deep, take good deep breaths. Oh, that's good. That feels better. Now it's gone. It's gone like it was never there. That's all right, Georgie. That's all right, Moxie. You're not the... You got brains. You're not like... You get an alibi. You'll have it all set before six. Then let Larkin come. You can laugh at his face. What time is it? Five minutes more gone. Georgie, think. Stop right where you are. Think. Oh. You see? It works. This... The second thought and everything comes to you. Joni. That's who Joni. She'll be your alibi. Oh, Georgie.  Wasting all that time worrying aggravate yourself. And all you had to do was come over to the apartment. One, two, three. Get peace of mind. She's crazy about you. Always has been ever since that day up at Bear Mountain. Which apartment was hers? Yes. J. J. Yeah. J for Joni, huh? Let her be in. Please let her be in. I'll never ask nothing again. Just let her be in the... Look what they got. Georgie, kiss her. Kiss her hard. That's right. That's it. Not to grow up in your arms carrying the living room. Set her down on your lap. Good. Good. You ought to be in the movies. Oh, Joni. I don't know how I managed to stay away so long, baby. I shouldn't talk to you. I really shouldn't. It's more than two months. You want to know why? You began to mean too much to me, kid. I'll stay away from her, I says to myself. Just don't ever see her. She'll wear off. I was wrong, Joni. You mean much more to me than ever, though. I couldn't hold out no longer. That's why I'm here. Oh, Georgie. Yeah. Baby, don't ever stay away again, no matter what the reason. Don't ever stay away from me. I'm back for good. Honest? You mean that? Look at me and the answer. You get it, huh? Take a good look. Oh, Georgie. See? Satisfied, huh? Oh, it's been terrible without you. All the time singing the blues, not feeling like going out or seeing anybody, just slapping around the apartment and listening to the radio. I thought I'd go crazy. Yeah, that's over and done with honey. Happy times are back now. You know what? We're going to celebrate. Tonight, yeah. Put on a fancy smoke, go step in dinner, a show, dance, and after. How does that sound? Mmm. I got a new number. I've been dying away. Good, good, good. Anybody here today? No. Not so. I was all alone. Feeling just awful until you came. Yeah, yeah, yeah. Joni, look. In case anybody asks you that, anybody's not that anybody's going to do, I mean, but in case they should, do me a favor. Will you tell them I was here with you all day? I'll tell the world you were here with me from the rooftop. I don't care who you know. Will you do that, honey? I love you, Georgie. Baby, I love you, too. I just love you, I love you. Ah, you. Well, look, Joni, in case anybody wants you to be definite, will you say I was here since so, since half past three, and stick to it no matter what? Half past three? No, Sam. What? Huh? What is it? What are you trying to get me to do? Relax, no, relax, honey. What are you setting up for? No. No, Georgie. What's the matter? What's the matter? Plenty. Plenty's the matter.  Joni, listen to me. I'm beginning to get it. I know I'm not the smartest girl I've ever lived, but how smart do you have to be to get this picture?  You can't live without me. Isn't that the way it went? You want me. You want to spend the afternoon here? Well, isn't that just too touching for words? Trying to sucker me to give yourself an alibi. Now, Joni, stop yelling. Listen to me. What I said was true. I need you honestly. Sure you do, to give you an alibi. That's why you came here. Just so I'll say you were here with me since half past three. You want to use me. What have you been up to, Georgie? What have you done since 3.30 that makes you need me like that? No, don't tell me. Because it's no good. I don't care what you've done. I don't care what's done to you either. An arrest, jail, electric chair, I don't care. You get no alibi from me, Mr. Wise Guy.  Don't slug me, Georgie. You've got no time for that now. Lady, but not now. The main thing now is that alibi. You've wasted enough time with her now, yeah? You'll have to work fast. She wasted a whole half hour. And what did you get for it? Nothing. Only 65 minutes left, kid. That ain't much. That's a complete show on a newsreel theater. Five-course dinner at the Little Romanian. 65 minutes to find Juliet Sixer. A few minutes after, and then... Close it, Georgie. Close it. Larkin on the prowl. He mustn't see you. He doesn't let him see you. Larkin sees you. He'll put two into together. He'll talk. He'll talk to Joni. He'll learn you're trying to set an alibi down to the cellar, kid. Try the backyard. Wait a minute. No, no. No, no panic. Think. Cool alibi. Good airtight ironclad. Cement foundation alibis. Where do you get one? Think hard. Who's around town? Who's left? Timmy. Yeah. Yeah, Timmy. Nope. You should have thought of him first. Timmy. Lie in there in the hospital. Timmy, hurry, Georgie. Run! Hurry! AutoLite is bringing you Mr. Mickey Rooney in alibi me. Tonight's production and radio's outstanding theatre of thrills. Suspends. Hey, Hap. Help me spark a plug. You mean I can help tell about... I do about AutoLite spark plugs. The spark plugs that are ignition engineered to work as a perfect team with your car's ignition system. You know what they'll do for your car, don't you, Hap? I sure do, Hap, because when you replace worn-out spark plugs with ignition engineered AutoLite spark plugs, you'll get smoother performance, quick starts, gas savings. You rang the bell that time, Harlow. Well, that's because ignition engineered AutoLite spark plugs are designed by the same AutoLite engineers who designed the coil, distributor, and all the other important parts of the complete ignition system used as original factory equipment on many leading makes of our finest cars. Why, AutoLite spark plugs are world famous for quality and performance. Go on, Harlow. Well, friends, see your neighborhood AutoLite spark plug dealer and have him replace worn-out spark plugs with ignition engineered AutoLite spark plugs. Either the resistor type or the standard type, because you're always right with AutoLite. And now AutoLite brings back to our Hollywood soundstage Mr. Mickey Rooney in Elliott Lewis' production of Alibi Me, a tale well-calculated to keep you in suspense. Well, I'll be at the general hospitals filled with visitors, some laughing, some looking sad. Oh, past the desk and the elevators and up the stairs, the fourth floor, I'm in luck. See, I see nobody. Nobody sees me. And a quick dash from the corridor to Timmy's room and I just... Georgie. Oh, Georgie, it's good to see you. Hi, Timmy. You're looking 100% sorry. I didn't have time to bring candy or flowers. How you doing, kid? Oh, not good, not bad at all. Pull up a chair, Georgie. Sit down. Yes. You know something? You look sicker than me. How you feeling, Tim? Oh, not bad. You know how it is with what I got. The worst parts lying here in the hospital. I'm a guy who always likes to be in action, you know? But I'm alive and I'm not kicking. Dr. Say was a miracle. Yes, sure. Well, how things with you, kid? Tim, I'm leveling with you, see? I come up by the stairs. I didn't want no one to see me. Yeah? In a spot, Georgie? I need an alibi for this afternoon, see? Since half past three. You got it, Georgie. I'm in this private room. Nobody comes near it. The nurses and orderlies don't come unless I give out a yell. And I can have visitors any time I like, but no one was here all day, not even my wife. Timmy, I'll never forget you for this. Georgie, you got one of the oldest alibis in the world. What's that?  Anybody does send him to me.  Yeah, wait, wait. I'll have a nurse come in so she can see you. Then you take the elevator down.  Do things at all, kid. Do them right.  Thanks again, Tim. I'll ring for it now. Georgie? What is it? Georgie. What is it? My ticker. Georgie. What is it? You want to drink a water? I don't. You want to? I don't feel so good. What? Timmy. Timmy. Don't worry. Don't worry about the alibi. Don't.  Tim, don't answer me, please. Don't. He's dead. Alibi is dead. I'm moving, Georgie. No point hanging around. You can't do nothing for him. And he can't do nothing for you. And if you don't find that alibi fast, you'll be in him maybe sooner than you think. I leave the hospital where I came and go into the lobby. I look at the clock. 45 minutes left. It's a quarter after five. 45 minutes left. 45 minus 10 seconds. 20, 30, 40, 50. 44 minutes left. Hurry, Georgie. Hurry. I'm sunk. It's five is six and I'm sunk. In 10 minutes maybe Larkin will be here. I got nothing. Nothing in the way of an alibi. I tried and I'm tired of trying. It's the use of war shop. I got no alibi. So I come home. I'm walking upstairs. And I hear a sound. My landlady. My landlady, Mrs. Edgar is nailing down a linoleum in the hallway. Mrs. Edgar, yeah. How does that song go? The castle's in Spain.  Yeah, uh, Mrs. Edgar. Here honey, let me do that for you. Give me that hammer. It's you, Georgie. Thanks, but never mind. You just come in? Yeah, but if anyone asks you, especially Larkin, you tell them I was in all afternoon. Understand? Larkin? Lieutenant Larkin? Yeah, yeah, that's him. Oh, I couldn't do that, Georgie. I won't lie to that cop. Don't count on it. I do count on it. I do. Can you do it too?  No, I say you'll do it. You'll tell Larkin. I'm in my room all day. No, no, Georgie. Mrs. Eddinger, you don't tell Larkin I'm in all day and I'll tell him about Charlotte. I don't have any idea what you mean. Perfect. Not even one. At least, Georgie, I don't want no trouble. I'm honest. I work hard to keep my kids honest.  So honest that Charlotte lifts a fur jacket right out of a department store. I made her give it back. I marched her into the store myself. We gave it back to the manager. What a crime. It's a crime. Whether a store prosecutes you or not. She's only 15 years old. You wouldn't tell her life would be ruined, Georgie. None. None. Mrs. Eddinger, what's to cry? Am I going to tell on Charlotte? Of course not.   If Larkin asked you, I wasn't out of my room all afternoon. You agree? We won't tell him about Charlotte. Not a word. I take a note. Look, I swear it. All right, Georgie. All right. Not a word about Charlotte. My memory is terrible. As long as yours is good. And there's my alibi. It's a safe seal to deliver. And the best alibi in the world. Quarter past six won't be long now, but watch yourself when Larkin is here, kiddo. Just the right attitude, remember? Not too anxious, not too casual. Just right, you know? Yeah? Who is it? Open up, Georgie. It's me, Larkin. Who is it? Well, well, what a surprise. And to what do I owe this great pleasure? I remember I once told you, Georgie, if anything happened to Julie or to you, my first pickup would be the other one. Yeah, I remember. So what? Oh, oh. You mean Julie? It's... He's been... He's been made dead. No, kid. No. What do you know?  You're not surprised? I'm not the only guy who hated Julie, you know? Let me know who did it when you find out. I'll contribute a sawbuck to his defense, see? Save your money, Georgie. You might need it. How come? Remember, I told you at the same time you'd better have a good alibi, because once I got you down to headquarters, I'd prove you did it. Yeah, that word seems to strike a bell. I'll give, Georgie. Where were you today? I was nowhere. It's a fact. I was right here all afternoon. Can you prove it? It ain't easy to prove you were somewhere alone all day. Can you prove you were here? Yeah. Mrs.... Mrs. Ettinger. My landlady. Yeah, all right. Let's hear her. Mrs. Ettinger? Hey, Mrs. Ettinger. Come on up here a minute, will you? Yeah, right now. Yeah. All right, all right. If it's a complaint, I don't want to hear it. Tell me tomorrow. Today I can't take another one. This is Lieutenant Larkin. He wants to ask you. Sit down, Mrs. Ettinger. You must be tired. I won't keep you long. All day? The whole day. Was Georgie in all day? Georgie? Miss Georgie? How many you got in the place? Yes, sure he was in. You're positive? I'm positive. I'm positive. What makes you so positive? What makes me so positive? I cleaned his room. That's what makes me so positive. Yeah, that's what she cleaned it in. And I pressed his suit for him later. That's what makes me so positive. When I was sweeping the hall, his door was open, and I saw him. Downstairs he yelled down to me a couple of times. You're prepared to swear to that in a court of law?  Swear by your daughter's head. I swear. I swear it. All right, all right. Thank you. You can go.  Well, that's it then, Georgie. Meaning? Meaning your alibi stinks, as far as I'm personally concerned. But for the record, it lets you off the hook. Hate that, don't you? You'd like to hang the big one on me, wouldn't you? I'll see you around, Georgie. Keep your nose clean. Yeah, sure thing. Lennox? Mr. George Lennox? That's me, kid. I got a package for you. Blue Arrow Delivery Service sign here. Good. Who's it from? Mr. Moore. Mr. Julie Moore. Open it, Georgie. I want to see. Yeah. Yeah, open it up and see. It's a lollipop. I've never seen such a big one. You asked your opinion. Beat it. Will you get out of here? Look, you're going. Beat it, dude. What are you waiting for? What do you think he's waiting for, Georgie? Stake this, kid? You stake him. What am I to admit? You stake him. Go ahead. Okay, Cheapskate. Okay, keep your lousy tip. Fine thing. I'm here twice this morning and three times this afternoon and you're not in. Five times up and down them stairs and not even a nickel chip.    Hey, thanks, man.  Oh, fuck, thanks. Don't mention it, kid. You deserve it. You earned it.  Thanks. Oh, I almost forgot. There's a message goes with it. To the biggest sucker in town. That's all there is to the message. It's enough. Get your hat and coat, Georgie. Suspense presented by Autolight, tonight's star, Mickey Rooney. Hey, Hap, do you know something? It's a great group. Who, Harle? Why, the more than 400 products made by Autolight for cars, trucks, planes and boats in 28 plants from coast to coast. These include complete electrical systems used as original factory equipment on many leading makes of America's finest cars, electric windshield wipers, starting motors, voltage regulators, coils, distributors, wire and cable, generators, all engineered to fit together perfectly, work together perfectly because they're a perfect team. So friends, don't accept electrical parts supposed to be as good. Ask for and insist on original factory parts at your neighborhood service station, car dealer, garage or repair shop. And because all Autolight parts are original factory parts, you can be sure that you're right. Because you're always right with Autolight. Next week on Suspense, Miss Ginger Rogers, a star of Vampill Dead. And in weeks to come, you will hear such famous stars as Eve Arden, Ed Seopinza and Paul Douglas. All appearing in tales well calculated to keep you in suspense. Suspense is produced and directed by Elliot Lewis with music composed by Lucian Morawek and conducted by Lud Bluskin. Alibi Me was written by Third Jeffrey and adapted for suspense by Walter Newman. Mickey Rooney is appearing by arrangement with MGM, producers of the Technicolor production Pagan Love Song, starring Esther Williams, Howard Keele and Mina Gombel. And remember next week on Suspense, Miss Ginger Rogers in Vampill Dead. This is CBS, the Columbia Broadcasting System.


Hey guys, this is Dan Giles and I want to invite you to join me in my podcast adventure This is something new to me. So I want you to come along and Listen to how I improve each episode in this journey to podcasting That's Dan Giles on Anchor Podcast. Be sure to download and listen. Thank you


Okay, we're going to move swiftly on and I'd like to invite Claudia to come back to the next topic on the list in planning and knowledge as a framework for planning. Thank you. Good morning to everyone, especially to be here after the party. And first of all, I would like to thank you, the organiser of the session to give us the opportunity to talk of this very interesting subject and I'm glad to listen to your presentation because it's in language with what you're thinking about. Okay, that works. What is it? Okay. I'm talking about Aosta. Aosta is an historical city located in the Valida Aosta region, nearly the Mont Blanc and between France, Switzerland and the region of Piemonte. The archaeological records in this city covers a long period from the fifth millennium before Christ through the proto-historic periods until the foundation of the Roman colony of Augusta Pretoria. Obviously not forgetting a long traditional of the medieval times as you can see from all the symbols in the distributional map. For this reason cultural heritage bodies that are in the lenses have created what you see on this plan, the areas of archaeological interest to control modern developments inside the limits of the Roman city, see on the right. Along the main roads that are from the north, in the north and in the west in this plan and where the excavation recognized archaeological sites in the past. But in the last decade fortunately we have the possibility to follow some major development projects. The first one for example for the enlargement of the hospital, we are talking in another session about this. The Destafaki project for the enlargement, the new construction of the university and also some large archaeological projects have been undertaken and some are still going on in the city and outside the city. But we are focusing now in a project, in the tertia project which you see in red in this plan that was a project for the creation of the new central heating system of the city that has involved the western and northern parts of the outside part of the city, sorry outside the Roman walls. In this contribution we'll focus on this. Respecting the needs of preventive archaeology, this project was preceded by an assessment study and the map with different levels of archaeological grease was supplied to the developers and also to the Soviet peninsula. A continuous archaeological assistance was undertaken during the course of the new pipelines. I put evidence on the fact that the plan that you see in this picture is made mostly on positive data sense because the old archaeological documentation for us with no result is always totally absent. There's nothing about it. And unfortunately also the positive data, sometimes the levels and the location of the pipelines are not really well recorded so we can't use them or we know where they are around but not exactly the position, especially the level from the surface. This project therefore was a real occasion to organise all this data in this part of the city. That's all, as you see, it's all a modern city now so it's not a free landscape. The images of the two metres wide trenches around the city of the Tarsha project, the total length until now is of about five kilometres but the project is still going on. And here in this lab some of the archaeological finds so we have burials, structures, roads and on the right also an iron age tumours that unfortunately we couldn't dig because it was in the middle of one of the main streets of the city. That's normal. The length, as you see, represents only the four percent of the total investigative studies. So we have 96% of blank areas and obviously composed of blank sections or rather sections with layers commonly identified as of no archaeological interest and so usually not documented. So what we have done, we had to follow these trenches. We didn't want to waste our time obviously. The project, we analysed and documented many of these sections in order to follow the transformation of an ancient landscape during the main archaeological periods. And here is an idea of what we found. Every section, obviously some samples of sections, have been analysed not only from an archaeological point of view but also for the typology of terrain, for example, the Moranic area, the Delta area with its alluvial deposits and its very natural channels and also for the presence or absence of cultivated fields. All this data were geo-referenced in section and in plan to help to reconstruct the areas of real absence of data. We are extremely fortunate in Aosta because the Roman levels are always clearly recognisable for the country content, even in the suburb, giving us effectively a great baseline as you see in red in these sections. Then we analysed the different data, put it together about the positive and the negative information. We were able to create a digital terrain model and upon this we reconstructed the ancient land use of the different areas. Here you see the protostoric and Roman's face as an example with all the finds, the dots and the signs of the finds that we already knew before and after this project obviously. The first result of this approach using negative data sets is that at the end of the process we can now delimit the areas of geological interest in this part of the city in a much more effective way than before. In developing this idea we added the so-called cantina or cellar salve to analyse areas where modern building had destroyed completely the geological deposits. So in this plan you see in white the zone of real no risk, totally destroyed by modern constructions. And going further we used the important guideline of the depths of Roman deposit beneath the Roman surface. A surface that nowadays is quite horizontally but in the past was very differently obviously. And with the GIS system and some stratigraphy, some statistical system we recreate the plan that you see on the top left. And we mixed the two plans. In conclusion, now to this we can overlay every type of plan of every new development project in a more accurate way obviously. In conclusion, using the information of blank areas we have created a very important tool to control and preserve the archaeological deposits. And that in the data of land used for every period we can also decide where we want to do a better control in order to answer specific archaeological questions for every period if a proposed development project crosses these areas. But our problem is to do this we need to impose a certain standard archaeological documentation of blank areas. We have highly motivated archaeologists in our trenches but from the point of view of our company the job is time consuming and not well paid. So our question is how can we simplify the data collection process without reducing quality? Maybe creating a minimal standard checklist for question and answer sheets for archaeologists who encounters blank areas during everyday work following the trenches required by preventive archaeology. Doing this, all these negative data sets can become a great instrument for future planning and also good value for money. Thank you.