disturbing our country before the global community by clinging on to the hope and possibilities that Nigeria offers and not by widening her fault lines. This was a submission of the Minister of Works and Housing Babatsunde Raji Fashola while delivering a keynote address at the 2022 the niche newspaper annual lecture held in Lagos. Plus, TV news correspondent Love Ikoku has more. These are high-profile political and business leaders. Here are the 2022 annual niche intellectual lecture tinkering solutions to some of Nigeria's most daunting problems. It is coming 20 days to the formal flag of campaigns for the 2023 general elections. Minister of Works and Housing Babatunde Fashola in his keynote address posited that elections and democracies must represent a feast of ideas and choices that bring out the best from the country. We can win elections without exaggerating our problems. We can do so by offering credible service and well-thought-out solutions, by valorizing and clinging on to the hope that Nigeria's possibilities offer, not by widening her fault lines. Elections and democracy. Fashola while highlighting the success of democracy in Nigeria ask Nigerians to see themselves as governments. But these comments sparked another channel of debate. We are not the government. We are not. Because if you look at Nigeria today, you look at how bewildered, totally perplexed we are at the state of things, and how we look at the people and in fact the youth are rebelling against the establishment in politics. Every one of us has a responsibility for the station of leadership. Why? Because when you see you drive on the road, are you all mad? No. We are no animals. In animal kingdom, there's utterliness. Do you have utterliness? I'm ashamed of the older Nigerians. Our democracy, especially in the last seven years, has also come with significant challenges. Our country has never been more divided. Our country has never been more insecure. Our debt has never been as high as it is today. And infrastructure, yes, in spite of modest progress, remains a significant challenge. Former Director-General of Nemasa, Dahkoku, Petaside, is rather worried about what he called Boarding of Governance after elections. Managing the expectation of Nigerian people is not going to be a walk in the park. And why will it be so? There are many reasons. One is that we face monumental insecurity and it is very easy to lay blame on anybody. Nevertheless, fashionably believes the book stops at the doorstep of the media. He charged them to redirect the narratives through conversations that shaped the country by educating the masses about how to vote. Love, Ikuku, Uyedukun, plus TV news. So you get notified about fresh news updates.


So here I'm going to try and match this color here, this yellowy orange, so when you look at the color wheel You've got to try and see which color in the color wheel is closest to that color So for this one, well, there's a yellowy orange, so I'm going to start with the yellow So I just grab a bit of the yellow and then I Start to analyze to see Okay, which way is it now going to go? Well, it obviously going to go towards orange here when I hold that next to it is way way too bright So in terms of getting it's hue initially that's the first thing we're looking to I want to add a little bit more red to it, so When you're mixing colors, you only need to do you know a little bit yellow isn't very strong In terms of his tinting strength, whereas reds and you know the blues are a lot stronger so I'll just start to mix that in together Okay, and then I can hold it up and then You look at the value of it and how light or how dark well That's still this is still a lot lighter than this color here or after So I can still add a little bit more of the red to it because red is darker in value than the yellow If you took a black and white picture of these three you'd see that that would be and this one red would be a lot darker Okay, and when I'm looking this out I'm squint my eyes.  I know that it's not the ideal value. It's not the ideal tone It's still a bit too light, but it's a lot closer than where we were to start with just with this yellow so Now I look at the intensity the saturation of it and I can see okay, this is still way too bright So what I'm going to do is add a bit of its complement the blue to it So again, I'm just gonna add a tiny a tiny amount The host starts to go in and it's green. You've got to be brave and kind of keep on mixing Okay, and now I'm looking at that. I'm thinking mmm. It's still a bit too It's a bit too greeny and this so I'm gonna need a bit more of the red Okay, and that's looking pretty close Now when you are checking colors, it's always worth, you know putting a little Kind of swatch next to it.  It dries darker So actually when I look at these next to each other I can see that that's gonna dry a little bit too dark and he's a little bit more of the yellow so you can just Grab a bit more yellow and you notice how I grabbed a lot more of the yellow And I did of the blue to lighten it because yellow isn't as isn't as strong Okay, that's looking pretty good. This is Wilkem from Wilkem Art School


All right So we have a lot of people joining us if you guys want to put in the chat where you're coming in from We're lucky to have Jeff and Paul from the agile pubcast So you guys were showing each other your bruise in is that what you now? Which one of you is likes the ciders is that that's me that's I've been Over this lockdown period Tom I've am I've invested in a local cider company and they've sent me a box of mystery cider Nice what I've been doing to kind of keep an element of joy to this this lockdown period and When me and Jeff record I pull a mystery cider out the box, and I don't know what's gonna be So I'm just gonna dig in now, and it could be a total surprise. It's usually something that's there Let's go with something different So Paul it's something you don't like do you still drink it or do you yeah? I've got a drink it Yeah, I've got a drink it here we go That is oh, it's it's a well-known one Jeff Shepi's So that's that's a local cider for me. That's right down that down as Taunton. Yes, lovely I'm not I'll be honest. I'm not a massive fan of elderflower, but I'll give it a go I Normally prefers the pink fruits Well, I can imagine it will be sweet Jeff well, I was showing Paul Mike because this is my homebrew ah my working from homebrew which which I am Finished finished fermentation about just just just before we went or just after we went into lockdown sort of coincided Yeah, I was asking Paul whether he could see the difference because he's seen me have a couple of these pints now And it's it's getting clearer. I think it's getting clearer and it's there's less of a head It's it's flatter. It's fruity. It's changing because it's it's still got a little bit of yeast in there So it's kind of living in it every time you have the pint from the barrel is slightly different.  So are you an experienced homebrew Jeff? No, I did my first batch a while ago in In a pubcast for the pubcast Just as a bit of an experiment bit of a set-based engineering approach. So I took the same same base the same malt base But then had one batch which had certain types of hops and another batch which had another different type of hops And to see which one I preferred and then and in terms of you know learning and experimenting that sort of parallel experiments type thing Yeah, and just yeah something a little bit of a hobby So you're using your agile principles in your brewing. That's that was the plan Excellent excellent. So it looks like I'm in the before. Yeah Vasco says he's having a glass of white wine. Cheers. That's great Life you are having a drink. Cheers people having Savignon Blanc So we have people from Austria Let's see. I know You know, Tom Kegel is here from Cleveland. I saw you and we have somebody from Maine Sharon from minisator How long ago was that? So 2006 that was my friend. It's a long time ago What'd you think of minnesota jeff? I loved it. I loved it. It was cold. Wasn't it from memories? It was cold It was cold. Yeah I've got um, so it's funnily enough. So when we were there I bought so we went to see we went to see the timber wolves Ah, yeah, and we went to see the vikings and Saw the vikings against the packers actually local derby and I bought some kit for my For my daughter. So I bought her a vikings cheerleader Outfit she was two two or three at the time and um, I bought her a timber wolves tracksuit Sweatsuit, what would you call it? Yeah, and then my wife because I'm one year old now My wife got the minnesota to timber wolves tracksuit out of storage Here the day Reuse it hand it down. So she's probably only wore it like twice maybe. Yeah, and so now he's got he's got a timber wolves tracksuit Oh, that's crazy. My wife is um, she is like organized every room in our house like three times since we've been kind of At home with this pandemic. So I don't think she'd have anything from our kids when they were one So it would be Probably a good will or something like that. So All the stuff's come out of the loft old toys from 16 17 years ago clothes everything Yeah, so that's all these ways in a way. It's these jobs that we're all doing that we probably would never have done before but Emptying boxes that we would never have thought about emptying before Yeah, you've got a bit more time, aren't you to look through old photo albums and I've noticed that on facebook a lot of people posting Stuff that you know, they've recovered from their loft or photos. They thought they're lost or Their memories are being posted on which again is another benefit of this having this time to pull these things out So I'm guessing most people know who you guys are but just to kind of give people level set jeff and Paul from the agile pubcast just to kind of tell us a little bit about your background I'm I think judging by the chat most people know who you are But you know, there might be somebody out there that hasn't heard your pubcast You want to go Well, you start and I'll fill in the gaps. All right, so so Paul and I have known each other for and worked together for getting on for 20 years now Um, we used to work at British telecom together Used to pretty much sit next to each other in fact and so we were part of the agile coaching team there and Although we've gone our sort of separate ways and doing our own thing We we tend to get together, you know once a month maybe a little bit more We run a couple of classes together or just catch up for a beer now and again And we thought well If we're going to get together and we ended up talking about agile stuff anyway quite a lot of the time because that's both of our jobs And maybe it would be interesting if we just stuck a dictaphone in front of us and recorded it and A few people a few people started to listen to it a few more people started to listen to it And we found it was a great opportunity or excuse you might say to get together more frequently and and have a few more drinks So we're up to about episode number 85 now. It's the they're never scripted. We never really we never turn up with a topic in mind um, we just Have a drink see what happens just freestyle Just let it go and amazingly. Yeah people like Jeff said amazingly people Tune in I don't know. Yeah, I don't quite know why but we kept we keep doing them because people keep keep listening to them So you guys are just very compelling Ha ha maybe maybe I think it gets more maybe less compelling and the more I drink but hey, huh? Yeah, so what are you thinking of the uh, is it edel flower? Elderflower again, it's very as you can imagine. It's very sweet. Um, it's like it's like cordial really but um It's very it feels very summery and the weather here. I'm not sure what the weather's like with uton But at the moment it's pretty pretty nice for Was april late april so we're expecting 20 degrees or so this week. So um, it's quite a nice Drink I've just been out for a run as well. So it's quite a nice thing to have when I get came back in It's quite refreshing. So yeah, not it's going down quite well rather I was on a work call earlier on tom and um, somebody I was talking to you said that today Sorry, they said today that this month april is the best april for a long time Now they meant weather wise. Yeah, but my first instinct was I'm pretty sure a lot of people wouldn't call this the best april in a long time Yeah, but in the uk it has been a very good month weather wise, which which has taken the edge off quite a lot Especially with young kids. It makes it makes childcare a whole lot easier. Yeah Yeah, let them get outside and wear off some of that energy. Exactly right exactly Yeah, that's what we have a 15 year old boy and he's got a lot of energy So he's got to go do stuff or he drives his mom nuts. So So I saw someone in the chat tom said I think it was lisa say it's not five o'clock in richmond, virginia But it is five o'clock somewhere as jimmy buffett once said That's right. Uh, yeah That's right So as you guys do that you have the pubcast and you you know do work with other companies How does that work to people give you a hard time for the the pubcast or is it? got you a lot of notoriety and It helps kind of open your brand or how does that work for you guys? Oh, I was initially quite nervous about it wasn't a jeff to be fair And um, because I thought was this gonna be we could be ridiculed unprofessional, you know, kind of yeah um, but It's come come up in some really strange conversations now that And quite regularly, um, I'll be teaching or I know that jeff and I teach together and some will say Oh, we love the podcast the pubcast and I was um, I was at a conference in london um And I was just walking around the tables and someone Grabbed me and said are you are you off the pubcast? He didn't quite know he not met me before in a work context But he recognized me from the photos and from the from the name so I think yeah, it's surprisingly it has um It struck a chord with a few people I think I think it's probably not everyone's cup of tea but um Yeah, it's been pleasantly surprised I think Yeah, I'd be surprised if I suppose we'd never really know if we if we've lost out on work because of it They just wouldn't ever speak to us, but I'd be surprised if anybody who uh, who would typically Go out and search for some some agile coaching help would be We're worried about the the reputation would be the ones that were holding the purse strings, but um No, it's I wouldn't say it's it's led to An influx of work But I don't think it's uh had a too much of an impact either way. It has started like the pauses a lot of conversations Yeah, yeah, we get quite a lot of interaction on twitter people asking us You know questions topics that we can cover and we've had a few Live sessions where people have been we've been streaming and things and people joining in so a bit like this Yeah, so jeff you've written some books, you know in this context does it help That is that a platform for you to help because I know you've written, uh, three or four books Four now four right so Has it helped or not made it much of a difference, sir So I suppose it is it's a good question in a way. I don't have a good answer for you and because I don't really have the data to to really back it up either way and I I've never really been very good at self-publication self-publicizing so paul and I we always feel We know we don't we don't do sponsorship or anything like that. We don't we don't try and plug things Um, just because we feel guilty and possibly when we listen to things we don't really want to listen to the adverts either so Um, no, I don't we don't really you don't really use the use the pubcast for that It probably comes up in conversation now again Yeah It's a passing thing, but no I can hear your thunderstorms started good lord. I wonder what I was Why a theory my clouds have turned into thunder so hopefully the the wi-fi guides keep us together so You you you you took we thought a lot about improv on on the pubcast as well and I wouldn't say that you necessarily seen seen sales of your book spike After after a session where we've been talking about improv No, no, definitely not but it's um And again, we just we never really viewed it and we made a conscious effort that it wouldn't be a sales sales avenue for either of us and it's um It's just I quite like the fact and we've always just kept it very informal very unscripted and very um It leave even if we've had nothing to really talk about we'll we'll find something You know and it's just been there's never been a topic really that we've walked into it with It's just whatever on our minds at that given moment We had uh, we had a pub quiz last week On we didn't even record this one. So it's it's not even gonna go out live. We just we just had a few people into our informal social distance in Last friday and and we ran a we ran a pub quiz With a few agile questions and and just that started a conversation Yeah, and Yeah, it's amazing. We always thought oh we always thought we we did worry You know what if we turned up and we we didn't really have anything to talk about or We started talking about something and it was nothing to do with agile. What would we do? Um, but that fear is never really materialized Yeah So when you guys as you walk through or talk through a topic Do you feel like it helps you to kind of bounce it off of like Paul bounce it off of Jeff or vice versa Yeah And we've often done so often we'll do this when we're so like Paul said sometimes we we teach together now and again We teach some advanced classes together Um, and so we'll be together somewhere like in in Dublin island or in london or somewhere like that And after work we'll we'll go to the pub and we'll actually just stick the dixphone on and we'll just have a have a chat And so we'll be kind of debriefing the day Um, and yeah, we'll be talking through our thoughts and rationalizing them and just seeing where they go And you know, how did you see that and what did you think about that and what does that mean and? How's that relevant elsewhere and yeah, it gives you I think Yeah, when we talk to a lot of agile coaches this idea of if you can If you can explain what you're thinking or a concept to study else it helps you understand it more Um, yeah, so yeah, it's a little bit cathartic in a way Did you say born it? Yeah, definitely. I think it's all like you said it's also a bit of a retrospective on the day in a kind of slightly more fun way and it's it's a different it takes some of the effort out of Because we wouldn't want to sit down and do it formally at the end of it at the end of a training class and sit down and and have a drains up on on how it went but Just the the sense of a lot of people have said this to us Just recently because a lot of people in this lockdown situation and they enjoyed we're doing this regular friday Friday afternoon friday evening thing Certainly the uk and a number of a number of nice tweets that we've had just to say Thanks very much for that It's just nice to to share a drink and just to share a bit of chat with people and it's um, we're kind of a nice way just to Actually see an end to the day or see an end to that particular event or whatever it might be that's that's happened It is quite quite relaxing Do you guys find that I've talked to a few agile coaches and You know like some some companies are cutting their hours back They're looking for options of training or looking for different ways to You know generate income Do you are you hearing from people like You know because I know you guys put some things online and I know garith garith put a plug in for you He said you're the best you trainers agile trainers in the uk. So I don't know if you're paying garith I'm not sure But do you find people are reaching out for additional training or they're just kind of want to Kind of survive the crisis and move slowly through it I haven't seen a huge amount of people looking for training right now. I know yeah I know there are a lot of people out there that that are really enjoying and Jumping on the the opportunity to run some online training And there are people out there that seem to be busier than ever But no, I think a lot of you know, even even from a coaching perspective So I don't really do a huge amount of training. I spend more time Either with leadership teams or coaching coaching teams or coaching individuals and even that has Just been a case of right. We need to take stock You know, quite a lot of these people are actually thinking I need to I need to really think about how this is impacting my business I need to just I need to focus on something else for a minute And it's it's a quite a normal sort of defensive reaction It's it's very sort of short-term and and narrow if you're there if you like But it's understandable And if you think about trying to get people organized into a training course right now That must be I put myself in their position. I think that would be quite a long way down the list of Things to be thinking about yeah But I could think for the other way in that actually a lot of organizations now think well, actually This is this is more of a reason than ever to be agile And if we're ever going to invest in our people and give them the skills and the tools that they need to actually give this a chance Now is the time Yeah, and I don't know whether this this term means anything to you over in the states furlough Yes, in the uk we're having a lot of that at the moment people furloughing their workers Sort of effectively putting them on on temporary leave and the government subsidizing a lot of their wages With the hope that when things get back to normal the economy can just sort of jump start without a massive employment Now what you can't do on furlough is work, but what you can do on furlough is training So that's that that is an option But I think in general there's this sort of concerns about sort of cash flow and supply chain and things like that I think I I think I've seen that I might be you know, maybe forecasting too much on this, but I think Probably from my perspective a lot of the The hand waving that that sense of ah that panic has a little just in terms of routine now has kind of probably subsided a little bit maybe and That kind of that new normal is starting to kick in and a lot a few companies I think who have reached out to me just just in the last few days I think have started to say well, let's let's assume that this is the new this is how we're going to work Then maybe we do have to start thinking Okay, how do we do this? How do we pursue our training or how do we pursue our Agile journey if we can't be face-to-face because we can't we can't hold on forever So I think now particularly in the UK A lot of people are getting used to That the the constraints about around working around being at home A lot of people are more comfortable with it. And I think slowly maybe We might start to see companies start to Just try and shift to think well, how could we if this is going to carry on for a while because There's a lot of stories that are saying this could happen for months. Yeah, we can't we can't sit on our hands for months We've got to be able to move this thing forward And maybe we have to start thinking just a couple of inquiries that I've had or a couple of emails I've had over the last couple of days have started to give me that sense maybe We have a question in the chat about good remote facilitation tools that you used with teams in this kind of pandemic situation Well, you got About this I've just spent the last two days. Um, and again, this is again, it sounds painful. It sounds like a A chore but in some respects, I'm probably better off because of it because I've spent the last two days learning how to use Miro Have you heard of Miro, Tom? Yeah Yeah, so I was unaware of it until maybe a couple of weeks ago And it was that that name started to get mentioned to me But I don't know Jeff used it and Jeff I've run a class with it and had some success with it So I said, you know, I'm going to invest my time and my money and actually start thinking about how I can use this tool I've been, you know Quite aware around it, but generally quite impressed In terms of I think now I can I can certainly run a whole class Using just one tool which I hadn't experimented with before I was just using bits of various different tools just to meet and Make you meet that demand, but I know I think now because I've spent a bit of time on redesigning and and actually Adding some artwork to it. I think I'm actually quite pleased with how it looks and how it how it kind of flows So quite impressed with that, but there's there's there's quite a few. Um, google jam board. I've been using a lot of as well that's um Google product again, it's all free, but it's really really easy to get started with just like a virtual virtual flip chart Fun retros and the one I've heard of not used it, but a lot of people are telling me that they are using it um a lot of open source stuff that um Jitsi as well as another one that I've been recommended in as a In opposition to zoom as a something which is more open source and more integratable So, yeah, there's like there's been really really surprised actually, um I just saw two comments in the chat there. Is it mural? Oh, it's a mirror That that seems to be one of the new Battles, you know, that's two of them, isn't it? Yeah Is is your favorite mirror was your favorite mural and i'm sure it's not just those two but because they have similar sounding names that they're In quite direct competition with and they do look quite similar don't they from what I've seen they do They're both both fabulous Yeah Do you have any experience Jeff for Well, like Paul said, I jumped into Miro a little bit before him And it it it really really pleasantly surprised me It what was what was great was So the the one class that I ran with it I had Some a couple of people on the class who had had more experience with Miro than me Um, and yeah, you know, they were they were helping me Awesome to tool Which which which is great when you consider it From an agile perspective you're looking to bring the class in any way you want that sort of self-engagement You want that self-management self-organization? And you know, I often talk to people from a from a coaching perspective um It's not actually you having an opinion can be quite Detrimentally in a way if you want the team to to step up Um, so if you can genuinely not know I find it easy to coach in a domain where I Don't know. Yeah Then that yeah, we sort of had that Interesting. So do you have any favorites? Um, I've used so I've used Miro and Miro Just working with another coach. We were trying to You know evaluate some things for a company, but Um, that was more of a cost things where they were Not wanting to pay the price for either one of those so But yeah, there's that's the one thing I was wondering about as we kind of go through this Um situation where there's going to be a lot of you think a lot of people thinking about okay How can we solve this problem different ways to innovate and solve the solution and you know Training and teaching people different things and this because like if you're talking about there's people and obviously we have this similar situation United States to where companies are furloughing workers and people are You know sitting at home and drinking cider or whatever. So, you know But it's it's it you know opens a lot of doors for people Yeah Yeah, only if you not if you're in South Africa day. So you can't they they they banned alcohol the sale of alcohol when they went Really? Yeah, well, I'll say this so I live in pennsylvania Pennsylvania has state-owned liquor stores They shut down a couple weeks ago when the start of the pandemic But the funny thing is so all the neighboring states So like for instance, I live close to new jersey So a lot of people are going to new jersey to get their booze or you can go to so the state of delaware and uh the state of west virginia which border pennsylvania They look they ask for your id when you buy your booze and if you have a pennsylvania one, they'll say sorry We can't sell it to you So it's a similar situation, but my wife has found wine.com. So we've had a few deliveries from there So we're okay Good So have you guys used just mural or have you used mural as well? I haven't used mural. No, okay I again, it was it's one of those things. I think a lot of these things just go on sort of word of mouth and personal recommendations So, you know, I knew a couple of people whose opinion I really trusted who had really positive experiences And also they were willing to give me a bit of a free crash course Yeah, yeah, so a quick dummies guide to it And so that was that was the sort of clincher for me. Not that one had necessarily more features than the other or better features than the other it was just sort of access and and so Well, now vasco says that if they banned alcohol and it would start a revolution in finland, so Oh So just this sort of solution type thing you say you're trying to find a solution to things and I think that you know, that's a natural human response Isn't it when there's a problem is to try and find a solution and I don't want to say that that's a bad thing But I don't think there is a solution to this. It's it's about coping and it's about um Finding a way of of making some progress in the here and now knowing but in Two weeks time things are going to be different and the solution might be different because the problem might be different Yeah, and also there are probably I'm not going to say infinite but certainly lots of solutions and you know your solution It might be equally good and equally valid or more valid than than my solution right now But that doesn't mean that we should all do yours Mm-hmm And I think that one of the things that I'm seeing from from this globally is Essentially, so Paul said that we're you know, we're sort of getting used to this humans are incredibly adaptable incredibly adaptable As a species we're very resilient and what we are finding is that no matter how alien this sounded to begin with and how Scared we all were well. I'm not saying it's it's good or it's easy, but it's it's it's a lot more comfortable now and tolerable Yeah, and we do that we adapt Um, and that's that's what we're seeing and this is as a species now I think one of the things that we're adapting to is ambiguity And we'll never we'll never become fully comfortable with ambiguity. We're hardwired to avoid it. Yeah, but In if you look at the sort of global press conferences and things like that now Governments are feeling more comfortable to say, you know what we don't have an answer to that Whereas in the past it would have been I have to give an answer Yeah, and and it's not causing Outcry because people understand that this is so complex and so dangerous That actually saying I don't know But we're going to figure it out Is the right response? So I was talking to my you know, my daughter's At a level a so just before university just before college Yeah, so quite an important time in her educational career and A couple of weeks ago the government came out and said This year we're not going to do exams So this year students you're not going to take exams and so her response was So so so how do I how do I get my grades what what happens? And they didn't answer that they just said we don't know yet We'll figure it out for what we do know right now is that you won't be taking exams But we don't need to know the answer to the second part before we make this decision on the first part And that's that's a massive change for a lot of Humanity, but it's a real agile response, right? Mm-hmm We wonder as to whether organizations We obviously we can't predict the future. We don't have a crystal ball, but maybe if this huge complexity Issue now is staring us in the face And we don't have an answer to it Maybe companies leadership will be more comfortable with complexity in the future that Development teams won't get you know Hanging out to dry if they don't know how long it'll take to do something because we don't know that Yeah, there's there's too many unknowns. You think that might happen or am I just Maybe too hopeful I think so I think also this idea of We'll we'll become So I'll put it another way Quite often when I'm when I'm working with an organization. No, I'll say more than quite often Every time that I'm working My part of my feedback to them is you're doing too much stuff Yeah, you've got too many pieces of work projects In progress too many plates are spinning People are split spread across too many projects and teams There's just so much stuff going on that you're not really finishing anything. It's it's not it's not a revolutionary It's not particularly insightful, but it's very very common And no matter where I go, there are always multiple reasons if I was being unfair, I'd say excuses as to why They can't stop a lot of this stuff Yeah, the regulator Um, the combats to trade share we've signed a contract this customer's going to sue us if we don't blah blah blah blah Uh, we've spent too much on it already or whatever. There's loads and loads of reasons why they can't stop these things And what we found now is that they've had to And It hasn't been as catastrophic as their excuses were saying it would be And so it's been a massive eye opener for For leaders for for project managers for teams for organizations in general Of do you know what are the assumptions that we made? about the commitments that we made Maybe they were slightly faulty And so maybe we could do less stuff and maybe we will get more stuff done as a result I think it was on on our call last week. Jeff and one of our regular listeners David said he's based in Germany and they've gone down to 80 hours. I think it's 80 hours So they had they can only legally work for 80 80 percent of their contracted hours So he says it's a it's a massive real-time prioritization problem You now have to put some things down because you don't have enough hours in the week to do it And you can't work any extra hours when you're contracted. So it's and that is the same for everyone across the board whether you're You know the ceo or whether you just um, you know just join the development team It's it's broken one. They've got to do the same thing and they've got to be brutal about how they prioritize There were everyone's prioritizing that Well, that that's quite key though, isn't it because if everyone's doing it Yeah, I'm less scared about me being the only one in my industry and all the competitors carrying on when actually They've lost they've missed the trick there because if all their competitors were carrying on Thrashing on stuff that they would never get finished and they were the only ones to cut down They would have a competitive advantage, but ironically When they've lost the competitive advantage, they feel safer Yeah, but Whatever so how else in the chat any advice on coaching leadership on the value of self-organizing teams particularly in the current pandemic confested waters um So my my answer to this one is is I'd be interested in what paul's got to say about this as well because My view here is that great teams thrive Even in These in the hardest situations So when you're in really difficult situations The really really good stand out from the rest Uh in my experience The really really good teams Are the self-organizing teams. So I don't think I would need to do a lot of convincing My belief is that this will become self-evident Because they will see that now in order for them to see it. They need to be able to compare They need to have a control samples. They need to be able to see A self-organizing team and a non-self-organizing team And be able to not just see it, but actually look for it Because unless they're thinking oh, I'm going to see how this goes running a conscious experiment or observe consciously They wouldn't necessarily see it But having said all that Even self-organizing teams need to feel safe And the first thing for any leadership To do in these kinds of situations is to create some form of safety um Because otherwise everyone's going to be struggling um, and even the most Autonomous unit will Look for a security blanket when they feel a drift And it's very easy to feel a drift right now And what do you think Paul? Yeah, I think I was going to mention the safety thing But you covered it So the other thing I was mentioned a couple of people have spoken to me Completely outside of the industry at my industry and outside of work, but About how they missed their colleagues So a few of them have been furloughed and a few of them have um, you know, maybe lost contact They're not having data they contact with people they work with but they They're not so much missing their their relatives because and their family because they're seeing them every day, but they miss their work colleagues So that again that spells to me the sense of people Get safety from each other Not just from their boss or their leadership, but they're from each other So even if teams aren't seeing each other as often they probably Feel the need to check in with people more and I think that's never are going to be a bad thing especially in times like this when Perhaps people need a bit more connection and the need um, and the the advantages that we have now with the tools that can do this for us, but It's it doesn't it doesn't you don't need to have an excuse now to To pick up the phone and just to you know, just to text someone or just to chat with someone just to See how they're doing even if they're not on the team right now Maybe they've been furloughed or whatever that is but people I've spoken to are still checking in with people They work with just to maintain those connections And I think the better teams do that or feel the need to do that Perhaps without thinking Another question from the chat. Can you cover the psychological side of change being difficult for some and they hold out and become problematic? How do you typically address that? So what are we addressing here? Sorry the fact that change is problematic Yeah, the difficulty of change from like a psychological change being difficult So I think I mean I think it's difficult As you would say in America period. I think it's difficult for everyone um And that sense of that sense of psychological safety makes any kind of change easier um But the other thing that really for me makes change easier is is the why um, so if we if I know why I'm doing something differently And I can tap that into My personal objectives and my personal values and that becomes A lot easier and if I feel supported in doing that it becomes a lot easier So I'm looking from from a leadership perspective and that doesn't have to be a You know an actual executive of an organization doesn't have to be a line manager anyone Who I look who looks to me for leadership If I can provide some sense of some sense of safety And I can help that person find some sense of purpose and some sense of meaning in the change And then provide them some level of support Then it suddenly becomes a lot easier I'm not sure if I understood the question correctly Something that can again Ryan's because we've talked about this I think last week Jeff, but um Don't underestimate as well the safety that people get from being at home so because And I felt this I went out to the supermarket And it felt like one of the most stressful trips to the supermarket. I think I've ever had But I think it's because I'd spent maybe six days at home and I had one day I built it all up towards this one day to go out And then so the the security I felt when I got back in back home was a sense of relief that I'm back within my own four walls so I think there's a human side to this that we do tend to feel safer At home anyway So despite the fact we are all on them, you know a virtual meet up here But we are all within our own homes So you can build on that sense of safety people might feel more able to speak out or more able to voice their opinion Just because they're at home Because I mean within my own four walls I think sometimes we forget how much that can be an advantage as well to making something happen So what one of the things I like about our our podcasts and just me and Paul working together is that he can disagree with me and I can I can challenge him at times And just on that point about feeling safe in your own home There is that's everyone should feel it's not everybody does most people do Everybody should feel safe in their own home. Um, but actually For some people inviting your work colleagues into your home Or the part of your home where you're having to work from Is quite intimidating. It's quite a sort of vulnerable feeling. You know, some people their work space is their bedroom Some people it's they've got they've got their kids around And they don't They just don't want to show off what's going on in their house, right? And so this is where some of these tools of virtual backgrounds and things like that can can be really Equalizing if you like, I know and we had we saw the the highlights of that The one world together music event in the day And my teenage daughter Oh, I get to see inside Lady Gaga's house That's that's she knows what she sounds like. She's heard her sing, but she's never seen so their house before We'll see Elton John's garden and and that's sort of you know, that I don't really want people to see inside my house, you know By Jeff, I think that changes with time though. I think the more you do it The the safer you feel the more you From my perspective the more I care less about what's in the background The more people that I've found who've said they accept it, you know, that's really cool Well, that's I can see your kids playing football in the garden I was really embarrassed about it to begin with but you know what people said it's really nice You can see your kids outside playing that's lovely because you're you're more human You are you are you may well be on a conference call And people have put twitter pictures, don't they of like their makeshift office on an ironing board in the bedroom because that's that's the only desk that they had so There's a there's an air of You've just got to make do with what you've got and I think people are much more forgiving and that that that creates a sense of Common struggle I think with between between teams as well is that we're all in this together Yeah, yeah Once you've got there you can look at and think that was a massive part of that being built But to take that step it can be quite scary. I agree with that bit. Yeah. Yeah So hazel asks there's best ways to encourage people to challenge those assumptions without needing a global pandemic Good question Well, it's it's sort of um, it's kind of I love hazel um I hazel hazel was on my Kickstarter backers I I feel I can I feel I can be A little bit blunt here and say it's kind of a move point Because the box is open now You can't go back to a pre-pandemic world yeah, um, and so It everything you're living in a history gcse question you're living in a college economics question All right, we are living through this now people are going to be referring back to this point in time for over a century now And so this is always going to be a massive reference point And any assumptions that we have going forward Are going to be completely different to the assumptions that we had before so I don't think we need to necessarily answer that I'll be interested. I don't you know, we've all got it can go the future can go in lots of different ways obviously um But I don't think we're ever going to have to deal with that That situation where those assumptions haven't been challenged again Is that fair? I wonder if people you know because We'd ask um, we talk in our classes about powerful coaching questions things like that Given an idea of the world or given a given a carp like you had carp launch an unlimited budget to solve this problem How we and some people struggle with that suspended disbelief But the fact that you cut there couldn't be a question that said imagine a global pandemic because we we are Like Jeff says, you know, we are having one. We are experiencing that now. So maybe it will help people Push themselves that bit further because maybe there are alternatives that you haven't thought of yet Maybe it might help that creativity a little bit more So vasco asked this question. What are the mechanisms that are helping people accept uncertainty? And the lack of time to do everything they need to do So people have haven't people accept I don't I think time The longer it goes on surely the longer it goes on it becomes More normal. I think we're proving to ourselves to me. It's a little bit like Accelerated gradual exposure if that term makes sense So to overcomeophobia You gradually expose yourself to the phobia, right? So if I'm afraid of spiders, I might have a really really small spider in a box Over the other side of the room and I know it's there. I can't see it But over time maybe I'll put it in a transparent box and it become bigger and I'll get closer to it eventually the stress levels and literally the heart rate goes down and And the temperature and what have you goes down Becomes more normal and and every time that you're Upping that you're proving to yourself That you can cope with that And so what we're doing here is every day that goes by every milestone that's you know a week or You know, we've hit the peak or you know, whatever that next milestone is you proved yourself. Okay So we've done that You know we my wife and I went for a Went for a walk and the first three weeks was the big block in in the uk and said isolation for three weeks Um, and so our first instinct was well, I never do that. Yeah, we've never had to do that before we'll fight The kids will okay each other And so we went for a walk and said, you know what we've done three weeks and yeah, we're still Yeah, we're still walking together. We're still talking together. We're still in good terms. Wow. Yeah, we've done that and so And we still haven't got any more certainty than we had three weeks ago And our stress levels are lower and when I say accelerated gradual exposure is because That's in a very short period of time But because everything is so concentrated right now That that pace feels right This is probably answer the second. Yeah, probably out to the second part of Vasco's question Um doing everything that they need to do I say what on the flip side of what doesn't help Is um, and this is especially Something that I know that we've all noticed is is bad news So when it's just all over the radio for us and our house the radio is on a lot So we have the radio on night. It's kind of needed for background noise But we have to turn it off because it's just relaying quite frequently how bad everything is until I think it was I think it was my wife or some read something out of the newspaper or read something Off off the internet that said although some good news Is it something like the the curves start to flatten or we think we're through the worst or whatever it might be but start A little bit just a little bit of good news But the amount of of joy that that you know the sense of positivity that you get from a little bit of good news can be quite quite powerful So when I know it's quite hard to look for it But when it when we are in a situation where it does seem to be surrounded by global bad news But just that little glimmer of hope that little glimmer of positivity can be quite enthusing and can actually Allow give people that that sense. Well, maybe we should carry on Maybe we should keep keep pushing with this. Maybe we're going to get through this Maybe there is a light at the end of the tunnel metaphorically That's a really good point and you know, I talked to a lot of scrum masters product has changed ages leaders and saying I wasn't using this metaphor then but You know what spreads like a virus Fear fear spreads like a thought but also optimism spreads like a virus You know if you've got a cynic in your team that can bring everyone down But if you've got an optimist in your team if you've got you know, a happy smiley person You can all think of one That people just love being around and it's really hard to not smile when that person's around Be that person You know, not only does it help other people But it helps you as well It's hard to feel bad when you're physically smiling When you lift the corners of your mouth, it's hard to feel bad Something I read about body language as well a while back But it's very hard to be sad with your arms above your head So you realize that your arms play a huge part because that's why we tend to when you're cheering about pop concerts You tend to cheer with your arms in your air So it tends to be and I tell my teams my daughter when she's not having a tantrum I try and hold I get it. Yeah trying to get her to hold her hands When she does that she smiles and naturally because she knows what I'm doing She can't help but smile as a hands gone. Yeah, right works Interesting. It's very hard to have an argument with the hands in it It's it's hard because I don't want to make light of anything, you know I've posted a few things online saying, you know, it's okay to feel good to feel okay to feel happy It's okay to feel positive And I don't want to come across as I'm making lights because there's a lot of no hardship going on out there There's a lot of people dying a lot of people losing their businesses There's a lot of bad stuff going on and I don't want to gloss over that But equally There's a sense of you can choose how to react and your choice not only affects you, but it affects everybody around you And it's not as pithy is just making Taking lemons and making lemonade or whatever cliche you want, but there is a sense of okay There's something positive that I can choose Which message I want to listen to right now now Holder asks this question. Do you ever have Or have a company that you're working with has using too many tools Oh We could go back to bt for that one. Can we always um But and so as well as paul and I we argue I often argue with myself which can be Enter entertaining for people watching I suppose and but but troubling for my wife and my therapist But so I would say yes Yes, but that lots of tools can be a good thing as well Because it's easy to over standardize too quickly You know bt were guilty of that as well. So as well as having too many tools and it was fragmented and you know Nobody could switch between projects because they had to learn so many new things and so on Equally so many times you've been told you have to use this particular tool for standardization purposes Um, and I think there is there is a nice sweet spot in the middle and the more complex things are The more it pays to to experiment Just because I found mirror to be quite useful doesn't mean I should shut myself off from from all the other options out there Generally the better tools I've seen teams Use of be they've Two things they've even been ones that they've chosen So involving the team In the decision which tool should we use? Uh, or secondly tools that they've built themselves And it sounds a bit trivial, but but there's a few situations in nokia where Teams just did a bit of free time had a bit of free time and created something simple enough that they could use it And it was it was meeting the purpose And it was free and they'd they were going to maintain it because they built it So it's I know that's that's probably more particular to certain teams that have that that that skill But there's nothing to say that you have to use something on the shelf If you could create something similar or better yourself You work with what you what you've got and what you know where your strengths are so i'm pretty sure that if um Let's see. I'm just pretty starting here. This could go terribly well Um, if if my if my daughter was part of the scrum team with their friends She'd put her her tool of choice for a retrospective would probably be tiktok Yeah, all right. Now you and I would think tiktok ready I'm I'm I'm extrapolating onto you here tom might be doing you a huge disservice, but um, but She's really really familiar with that and can can do great things with it And that would be really creative and she'd be comfortable and in a comfort zone But for us, you know, we've got our comfort zones. And so I think there is a sense of Uh giving the team the freedom A certain level of freedom not complete freedom Um, but a certain level of freedom to be to find what works for them Yeah, yeah, I was recently. I think it's in the accelerate, uh book Um, they talk about the teams that do the best pick their own tools and that you know when you force a tool on a team They're obviously not as productive and you know, they feel like They kind of resist it, but uh vasco has a good question here. What do you think will change when we go back to the to work in an office Used to say we will Good question to say we will yeah I think both both sides both parts of the relationship there are probably seriously reevaluating that and yeah companies thinking We probably could make this work for our people, you know Rather than these massively expensive big office and central locations and things where people are commuting hours and all this And also people thinking, you know, I don't I don't miss my commute yeah, um and All right, not everybody has a great optimum setup for working from home, but Equally, it's not really working from home for a lot of people either because For me, I've got three kids in the house, right? So it's not I can't spend eight hours a day like I did before working They'd normally be at school or at nursery so when when Schools open you've got a completely different normal to what you have now But again, it won't be like the old normal and it won't be like the normal in a year's time or three years time It's just continued evaluation I think commute. I think travel will be very different that I think I think people will initially certainly crave Going back to work going back to I think it's again in terms of safety feeling Seeing the people that they've worked with particularly in stronger teams or or stronger organizations People will want to go back to work with their colleagues or peers or friends But I think a lot of companies will drastically review the necessity to travel A lot of my friends see Let's say a lot of my friends who would regularly be asked um to travel to london Probably two three times a week and he could then I was saying that's probably largely unnecessary Um or to travel to meet unless you'll meet unless you're meeting clients. They're saying Travel should be unnecessary So I think that will Rubberband effect to anything extreme, don't you? Yeah, so so we've been we've been missing our team interactions We've been missing going to the going out for dinner. We've been missing going to the pub or go to the cinema or whatever So there's going to be a you see all the things that your social media when this is over Oh, we're massive So there probably will be a sense of well, let's all get back together again because we haven't had the chance before In some form rather, but I think it will it will slowly sort of settle on something different. Yes before The new normal, yeah Yeah, I suppose Vasco's question was what what do we think that new normal will be? And I think it there will be less centralized office. I think there will be A lot more of the I don't know what the generic term is that we have So we work and the all jacquard was the generic term for that problem So working space or workspace. Yeah, those shared offices the way yeah, the work. Yeah Yeah, things like that that that that will definitely I think be a lot a lot of a bigger thing Something my my brother-in-law said to me this weekend, um, which I've never Things don't really stop to think about but the amount of offices open plan offices that are not built To maintain a two meter distance between people So you just I Both or any of the offices that I've worked in recently or in previous years you think back to how that was set up in btgf We wouldn't be able to work Let what less probably less a meter at max between desks between screens It just wouldn't work it for where we are now or maybe where we are in three months six months 12 months You couldn't maintain a sensible I think a two meter distance between between co-workers But humans haven't been designed for that, right? We're we we we actually crave physical contact And we get pleasure and stress release and stress relief from physical contact So I've seen people saying you know on social media when we go back. I can't see people going back to hugging and you know kissing on cheeks and handshakes and things but As well as Things will change we do as human beings. We do generally have quite short memories True And so I think habits and culture and that that just innate human need and and desire to be Not just emotionally connected to one another but physically connected to one another to to be able to greet and have a hug and Have a handshake and a high five and and what have you I think that that will trump things when things are safe again. Yeah And I think that's part of the drive, right? I think that's one of the reasons why We want to we want to fix this. It's it's it's not that everyone's saying, you know what? Yeah, we can we can we can stay like this. We don't need to interact with one another anymore We do we want to that's one of the reasons why we're working so hard to try and Change things and find a vaccine and fix it so that we can go back to that sense of society community friendship Yeah, yeah, and they can have a regular pubcast Well, it's kind of we kind of feel a bit, um frauds at the moment because we're still calling our Pubcast a pubcast, but we're not we haven't been in the pub for months. Jeff.  You can't see is you can see the wood behind me I'm in a I'm in a I might out my office, which is in my garden So it's it's effectively what used to be a shed and here Knock on that. That's my that's my homebrew barrel. So I think this Is a pub as the Jeff arms Yeah, Jeff's arms See, I can just do some optics. Jeff put some optics behind you that would be perfect. Okay, it's upper So, uh, yeah, so I believe I'm in the pub and I've got my I've got my agile pubcast beer mat There you go resting my beer on so, you know, this is coming live from the Jeff arms Excellent. Well, hey guys, it's been about an hour. I appreciate all your time Just want to thank you And really appreciate you guys joining us and sharing all those and answering questions and and sharing your brews with us Yes, lovely. Yeah, thanks. Thanks for having us Excellent. All right guys. Well, this is going to wrap it up. We'll talk to you soon We'll let you know what we're working on planning the next agile online meetup for next month So we'll talk to you later. Cheers guys. Thanks so much. Cheers. Cheers


Hello, I'm Rob Thomas, senior vice president, IBM cloud and data platform. What inspires me is experimenting with technology. You're always going to learn something new. I think the toughest thing during the pandemic is not being able to see colleagues, friends, customers face to face. I really miss seeing all of them. I'm most excited to share Watson orchestrator at think this gives every business person superpowers.


أعوذ بالله من الشيطان الرجيم بسم الله الرحمن الرحيم إن الذين آمنوا وعملوا الصالحات كانت لهم جنات الفردوس نزلا خالدين فيها لا يبغون عنها حوالا قل لو كان البحر مدادا لكلمات ربي قل لو كان البحر مدادا لكلمات ربي لمفذ البحر قبل أن تنفذ كلمات ربي ولو جئنا بمثله مددى ولإنما أنا بشور مثلكم يوحى إليه أنما إلهكم إله واحد فمن كان يرجو لقاء ربه فليعمل عملا صالحا ولا يشرك بعبادة ربه أحدة صلى الله عليه وعليه العظيم The Holy Quran tells us that the first responsibility of man on earth is to establish justice and uphold justice and support justice This is his or her first hired first responsibility, first task on earth لقد أرسلنا رصولنا بالبينات وأنزلنا معهم الكتابة والميزان ليقوم الناس بالقس This is in Surah Al-Hadith We have sent prophets and messengers and apostles And we sent with them scriptures Divine scriptures So people would live up to justice Stand up for justice Uphold justice And tonight we speak about one of the global universal pioneers of justice in the history of mankind And that is الإمام أمير المؤمنين علي يبرا بباره علي صلى الله عليه وسلم Today human societies are suffering Wherever you turn your face Be it an Islamic country Be it a non-Islamic country Be it in the Middle East In the Far East In Africa, in Asia, in Europe In North America We suffer from something called The lack of justice We suffer from something called Oppression and injustice Within the human societies And I learned from someone Who stood for justice And gave his life for justice And advocated justice Throughout 63 years Of his fruitful and a blessed life We learn from him How to stand with those Who have been oppressed In his last will Before his death علي يبرا بباره علي صلى الله عليه وسلم He gives a direction A directive to his children To his family members Who have gathered around his deathbed He says My will to you Is that you always be And antagonistic To the oppressor Any oppressor Regardless of his or her color When you see someone Reaching help When you see someone You serping people's rights When you see people When you see someone abusing someone else Whether that person is a dictator Of a country Or a father in a family Or a member of a community Wherever you see injustice Stand against it وكون لغالني خصم Stand in his face Do not allow that person To continue his injustice This is the message of علي يبرا بباره علي صلى الله عليه وسلم This is the message of Prophet Muhammad This is the message of Islam And the message of Quran وَلِي مَظْضُمِ عَوْنَا And be a supporter To an oppressed person Or an oppressed community Support them In whatever means you can afford Do not look at people's colors مرانات اللقاء أو امام الشيطان إذا يجب أن يجب أن يجد من شخص يومي ويجب أن يتبقى على ذلك يجب أن يتبقى على ذلك لدينا في جنة كل مكان اليوم لدينا في جنة كانت تتبعى بأسيس يوجد لها رائع الناس في كثير من مجموعة يصنعون المسلمين ومسلمين. الشيعة وصنعين ، مجردين ومجردين. يصنعون العربين ومجردين ، مدن العيونين ، الأوربين ، الأمريكين ، الأفريكين ، يصنعون مجردين ، يصنعون. نحاول يصنع سماعناMomab. Today we stand at an important Juncture. Some Muslims unfortunately support ISIS. They say they have a legitimate cause. They are establishing the Islamic caring. I want to know what sort of killer is this?  Why you made us into so many colors لتعارفوا So you recognize each other And you respect each other That's the message of Islam So Imam Ali's Salam Says He says That sometimes عد يوسى عتن To incorporate justice in your life In your life In your ethics To embrace justice To implement justice For one hour One period of time خيرون Much more rewarding من عبادة سفعين سنة قيام لي ليها وصيامنا هالي The result of incorporating justice in your life For one hour The hour does not mean 60 minutes Could be one day Could be two days Three days An hour Period of time It's more rewarding than worshiping God For 70 years praying and fasting But not siding with the oppressed Not feeling the pain of the oppressed Not supporting the oppressed That does not do it And then he says وَجَلُوا سَاعَهَ The evil doing of one hour One hour of evil doing أشد عند الله أفضل أفضل عند الله من معاصل ستين سنة Then committing sins And being disobedient for 60 years Being doing injustice for one hour Because maybe this one hour Is going to destroy the whole family The whole community The whole nation One hour of injustice It has a long repercussion If someone kills someone else And then he comes to here and says I'm sorry Like this guy in Boston The Muslim boy Who was brainwashed By some twisted ideologies To consider themselves to be Muslims Two years ago In Boston Him and his brother How many people they killed How many I don't know I don't remember How many people were dismembered For the rest of their life Permanently disabled And then he stands Before the judge and he says I'm sorry You are sorry Simple as that You are sorry You created tragedies In every family How many mothers How many wives How many children lost their parents And you are sorry for what you did Only sorry Sorry is not enough Sorry is not enough Nothing can bring life to those people Who lost their lives Nothing can bring peace To little children who lost their Young parents Sorry is not enough Sorry is not enough There is no restitution for that God says This is the biggest crime I mentioned this last night God says in Chapter 5 In Surah Al-Maida من أجل ذلك كتبنا على بني إسرائيل أنه من قتل نفسا بغير نفسا أو فسادا في الأرض فكأنما قتل الناس جريعة ومن أحياها فكأنما أحيا الناس جريعة And attack against One single member is an attack against the whole Mankind This is very gross This is very unforgivable I myself I am telling you I myself would not forgive That person, the boy Who killed so many people in Boston I would not forgive God says in the Holy Quran ولكم في القصاصة حيات نياء للأنبار القصاص for attribution There is existence What does it mean? If there is no attribution There is no existence There is no dignity There is no life There is no peace There is no peace There has to be a lesson There has to be a lesson For his friends in ISIS In Al-Qaeda In terrorist organizations They have to be a lesson Therefore The Holy Quran says Implement justice in your life Even if others Do not Do not respect justice Don't say Since This community This country This group They don't follow justice They don't respect justice How can I deal with them With justice God says Don't say this The Holy Quran says وَلَا يَجْرِمَنَّا كُمْ شَنَا عَنْ قُومْ One of the most beautiful verses In the Holy Quran Do not Let The evil doing The injustice of a group Force you To do the same to them To do injustice to them Don't learn from them We don't learn bad things from others We have to teach them good things We have to teach them good things If others are abusing us We should not abuse them وَلَا يَجْرِمَنَّا كُمْ شَنَا عَنْ قُومْ We take pride In the Shi'a school of thought Listen to this carefully One of the differences of the Shi'as With others Is that we do not Descend To low levels of animals We try to bring people up To lift them up This is why you don't see any retaliation When Shi'as being killed in Afghanistan In Pakistan In Iraq In Saudi Arabia In Kuwait Just ten days ago In Lebanon In other places in Egypt The Shi'as do not retaliate They don't retaliate Retaliation Is not our ethics We don't believe in retaliation We do not believe that In repelling evil With evil We don't believe in that We don't believe in that We believe in forgiveness Personal forgiveness However, if someone does something To a country Not to me personally Then he has to be punished Allah says if he does something Against you personally You may forgive him وَاِنْ تَعْفُوا أَقْرَبُوا الْتَقْرَة If you forgive And forgo your right And retaliation It's a closer to piety أقْرَبُوا الْتَقْرَة A closer to righteousness We don't retaliate Our scholars Our imams They say do not retaliate Imam Ali was struck with the sword tonight On the 40th Of hijra 40th year after the hijra Of the Prophet ﷺ In the grand mosque of Kufa He was struck Fatally with the sword of أبدا رحمان إبن ملجم خارجائط And ISIS minded person He was Muslim He used to pray and fast And he memorised the Quran But if you want to know about him It's like Abu Bakr al-Bardadi The caliph of ISIS today Someone who reads the Quran But does not understand it Or he reads the Quran And he does exactly opposite To what God says in this Imam Ali said to his children He said to his son You are the guardian of the family after me You are the ear When you capture this person Who killed me And Imam Ali knew he was going to die He said you have the right Of forgiving him But I advise you to forgive him This is what he said If you ask me personally What is my feeling I'm telling you forgive him Don't retaliate Set him free Imam Ali said To his killer Who was captured He was in the next room Next room They did not send him To maximum security prison In New York city He was put in the next room And therefore Imam Ali When they bring a drink to him He takes a sip And then he says Take the rest of the drink To him Give him good food Good drink Take care of him Do not even frighten him Do not intimidate him This is Ali This is an eternal justice This type of justice remains And spreads And we get inspired by it ولا يجري منكم شنعان قومن على الله تعجلوا Do not allow the evil doing of others To force you to do injustice Don't do that إعجلوا Always stick to justice هو أقرب للتأكوة إعجلوا هو أقرب للتأكوة وفت محمد صلى الله عليه وسلم وفت محمد صلى الله عليه وسلم يقول لان تقدس أمهم لان تقدس أمة لا يقد فيها للضعيف حق هو من القوي غير متعة أمة أن نوع لأنضعيف إبسد فيهم إبسد فيهم أنهم يستخدمون أن أمه لا يكون مستعداً على تطلق المستعدة أو تطلق المستعدة. المسلم يجب أن يتحدث عن هذا. إذا لم نستخدم عن الوصول وإن تفنح مستعدك، لا نستطيع أن نتطلق مستعدك. لن تقتلس أمه. غير المتعتق، يقول أن المستعدة تقنية بكل شيء. غير المتعتق يعني أن تقنية بكل شيء. المستعدة يجب أن تتعود إلى one who has been oppressed. إذا المسلم يجب أن يتطلق مستعدك اليوم، يجب أن يستطيع أن تقنية مستعدك. ومستعدك ليس فقط في المنطقة. ليس فقط في مستعدك. مستعدك هو أيضاً في مستعدك. مع أبوك. أنت as a father. هل أنت مستعدك؟ مع أبوك؟ مع أبوك؟ مع أبوك؟ مع أبوك؟ هل أنت بخير؟ مع أبوك؟ مع أبوك؟ لديك إصلاحة. أبوك وأبوك، لديك إصلاحة. أبوك وأبوك؟ لن أخذ الأبوك. اليوم مستعدك بكل شيء. لن يجب أن نصمح بكل شيء. في عمل إعجابات لدينا. يبدو أننا لدينا ما يقولون بل في أماركا أو وراء أماركا لدينا شيء يسميه لاحظة إعجابة لاحظة إعجابية هذا هو السعر المساعدة بالطبع والمؤر لدينا أن نترك أمام أمام الأصيار لدينا أن نجعلهم أعجابات هل نفعل حدث لأسفالنا؟ أردت كثيرا أسفال مرحباً من المرحلة في المدينة. أرجوك أن تصميم هذا على الموقف في الموقف في موقف أنك تتكلم. My husband is abusing me. My husband is doing this or that. And I receive complaints also from men against women and from children against their parents and from parents against their children. There is injustice everywhere. We have to be just. What's the point of fasting 30 days playing so many times a day? Reciting the Quran when our conduct is contrary to the teachings of the Holy Quran. There is no point in that. The month of Ramadan is the month of self-examination. A month of meditation. A month where we look at our conduct. We examine our relationships with people around us. Each and every person has to ask himself and herself. Am I doing good to those who are next to me? Be it family members? Be it friends? Be it neighbors? Is my neighbor happy with me being next to him? My house next to his house? We have to ask these questions. This is a humanity. This is how we make ourselves true humans. This is how we get closer to God, my friends. Getting closer to God depends on our conducts and our behavior.  God says You do good in your family, in your community, you get close to Him. You do bad? I'm away from you. Don't even call upon Him. Change yourself. The night of changing is tonight. These nights, the nights of destiny, we call them destiny. The meaning of قدر, ليلة القدر. Where the Quran says إنّا أنزلناه في ليلة القدر وما أدراك مع ليلة القدر. ليلة القدر خير من ألفين. The worth of this night is more than almost 84 years. Which is the life span of a person. If he lives in America, not Africa, not the Middle East. God says Because this night can determine your fate and your destiny. This is the night of destiny. How do we change our destinies to changing ourselves? The destiny would not change. The fate would not change. إنّا الله لا يغيروا ما بقوم حتى يغيروا ما بأنفسه. Some people want to change others but they do not change themselves. It's like America. America wants to export democracy to the Middle East but some parts of America lacks democracy. If you ask the African American in this country Do you feel equal to others? They say no. After 250 years we are still treated as especially by police force as second class citizens as aliens. So we have to begin with ourselves. Imam Ali says justice begins with yourself. Never abuse yourself. How do we abuse ourselves? I give you an example. One of the ways where people abuse themselves is when they disconnect themselves from God. Disconnecting yourself from God Constituent and abuse against yourself. لا تشرك بالله إنّا شركة لظلم وإذ قال لقمانه لبنه يا بنية لا تشرك بالله إنّا شركة لظلم عظيم. When you disconnect yourself from the source of love and source of compassion and source of forgiveness you are abusing yourself. Then do not abuse your Lord. Your Lord has rights upon you. Don't abuse him. Your Lord says listen I'm sustaining you I'm helping you and providing you I'm protecting you in return I'm asking you to listen to me on a few things. Few things. When I say don't drink this you're not to drink it. When I say don't touch this لا تقربوا معنى اليتيم إذا شخص يكون أرفن لا تتواجه إذا كانت أرفن في حياتك لك to abuse الأشياء التي لا تتواجه لك لا تتواجه لك لا تتواجه لك إذا كانت أمامك إذا كانت أمامك لا تتواجه لك. لن تتواجه لك. The story of the Sudanese students of medicine in Ireland is a popular story in Europe was in the news who was told one day he went to Ireland he comes from a pool background to study medicine and he was sent a letter by the bank his bank in Ireland in Dublin that there is whatever million euros coming to you do you want it to be in your saving account or checking account do you want million dollars I have no one to send me million dollars so he threw the letter away and then after one week there is another letter listen the interest is accumulating on this amount where do you want us to put the check deposit the check in your checking or in your saving again he doesn't take it serious the third letter comes people tell him they tell him listen this is a gift go and take it who cares he goes to the bank manager and he finds it's a serious serious letter serious money the bank tells him this is your money he says to him sir my book teaches me that the money that does not belong to me I should not touch I don't touch that money this money is not belong to me 20 million euros for someone who works at a restaurant he does dishes to help himself to pay for his tuition this is the money does not belong to me this is honesty this is called integrity this is a model of Islam not ISIS not ISIS this is the right model this is the model that God cherishes and God loves and God adores so Imam Ali says begin with justice with yourself with your Lord and with your family members and you all know the story of Imam Ali I'm not going to take longer tonight tonight is the night of supplication and dua and getting closer to Allah and we have another two nights which is Tuesday and the grand night which is Thursday night where we stay here until the first day Imam Ali his sibling his brother from his father and his mother who was older than him too by the name of Aqeel he comes to him and he says I'm broke Aqeel was in Medina Imam Ali was in Kufa in Southern Iraq because he moved the capital from Medina to Kufa so he travels all the way from Medina to Kufa asking for some financial help Imam Ali says to him but I don't have extra money I received a salary from Baitulman you wait until the end of the month when they give me my money I'll give part of it to you he says your money I'm not asking for your money I want a bonus I'm the brother of the king and I have children they are suffering Imam Ali says that I don't give bonuses to anyone I give to people what they deserve people have share in Baitulman in this treasury at the end of every month we distribute the money equally equally so if you want you can wait until the end of the month Aqeel says no I can't I can't I left my family behind me and I want a bonus from you Imam Ali said to him I can share with you I can help you but don't ask me for a bonus because you are the brother of the caliph I don't have these things he refuses Aqeel he leaves his brother Imam Ali says to him okay I have an idea do you want money Aqeel says yes sure he says go to the market now in the evening break the locks of these shops and take whatever money you have Aqeel says to Imam Ali do you want me to steal do you want me to steal from a shop Imam Ali says to him to steal from one is better than stealing from the whole population steal from one shop of course Imam Ali does not want him to steal he is giving an example Imam Ali is telling him that in the same way that stealing from one shop is bad and evil taking money from the treasury to that brother of the caliph is also crying and theft is an act of theft now how many Muslim leaders they abide by this truth how many this is the justice of Ali Ibn Abi tonight Imam Ali is in the house of his daughter Ummu Kulfoom he had two sons and two daughters from Fatima Al-Zahra Al-Hassa and he had other sons from other women too but the children of Fatima were very dear and near to him so he would spend few nights with his children tonight was the turn of his daughter Ummu Kulfoom who was married Imam Ali was the guest her guest at the time of iftar he had a house they lived in a small house near Masjid Al-Kufa and she was supposed to bring him the iftar and his iftar was very simple ألا وإنه إمامكم قد اكتفا من دنيا يبورصي يبطن ليه ومن طب مهي يبورصي بورس is the loaf 2 بورس بورسي 2 loafs of barley bread that was the favorite food of Ali Yudna everybody during the month of Ramadan so he bought his pass today tonight the 18th of Ramadan the year 40th but that night was a special night for him 38 years before 38 years before this night the prophet was speaking about the month of Ramadan so Imam Ali asked him يا رسول الله ما أحب الأعمال في هذا الشهر what is the best deeds that one can do during the month of Ramadan the prophet asked answer him in one sentence he said يا علي أحب الأعمال إلى الله تعالى في هذا الشهر الورع عن محالب الله the best acts the best deeds in the month of Ramadan is to stay not only from food or drink not only from food and drink to abstain from sinning from committing a sin committing any violation against yourself or others stay away from that self control this is exactly what the holy Quran says كتب عليكم الصيام كما كتب على اللذين من قبكم لعلكم تتطبوا first thing has been prescribed upon you as we did with others for one reason self control تقوى so you control yourself against desires you control yourself you don't say something bad you don't do something bad you don't hurt someone you don't steal you don't lie you don't cheat control yourself then the prophet looked at علي علي صدر and then he started weeping علي صدرين يرسل الله what's wrong why do you weep I'm asking a question and he answered me he said yes يا علي أبكي لما يستحلم من دمك في هذا الشهر do you know the reason why I'm crying this is 38 years before علي's murder this is when علي was only 25 years old still young he had just married فاطمة الزهراء عليه الصلاة he says to him يا علي I'm weeping because in this month during this month in the future you're going to be murdered someone while you are offering units of prayers to your Lord will strike you on your head and it trenches you with your blood and the prophet was weeping صعلي asks him imagine علي is only 25 years old he was not terrified he said أفي سلامة المدينة يا رسول الله when he does this when he murders me my faith is secured is immune I die with faith the prophet says indeed يا علي وذالك في سلامة المدينة علي says I don't care as long as my faith is secure I meet my Lord with faith with commitment with belief with good acts because everyone has to die today they buried a physician his mother told my wife that my son had 3 specialists 3 3 times at the age of 40 imagine he had a future life he was supposed to live another at least 40 years he was buried today few hours ago we die we all die we have to die كل نفسه دائقة الموت every soul shall taste death we have to be ready for it for that moment so Imam Ali tonight he ate something very simple and he would he had a sleepless night and he would go and look at the stars and he says هيا هيا و الله الليلة اللتي وعدني فيها حبيبي رسول الله yes this is the night this is the night where my sweet heart the prophet promised me I can say tonight is the night والله يماكة ذبت وعلاكوا ذبت I never lied in my life and my sweet heart the prophet never lied to me tonight is the night so he spent the night tonight the whole night in vigil in prayers in communion with his Lord reciting the Quran supplicating seeking forgiveness استخفار praying and before Fajr before dawn he prepared himself to leave the house imagine every night his children would act as bodyguards to their father حسن and Hussein because Imam Ali had many enemies many enemies had threatened him the Khari jites the Khari jites they threatened him on many occasions to murder him so Imam Hassan who was 38 years old and Imam Hussein who was 37 years old they would be his bodyguards every single night they would not leave their father alone tonight the divine planning is at work God wants Imam Ali to go by himself to the mosque alone because God wants him to be back to him He wants him to be alone we have the human protection so Imam Ali goes to the mosque before Fajr he would go there sometimes he himself raised the Adhan at the masjid so he went surmounted the محراب of Masjid Al-Kufa and he raises the Adhan الله أكبر his voice reverberates in the city of Kufa historians write that فما كان بيتن في الكوفا إلا ودخله صوته Imam all households of Kufa that night that particular night they were able to hear the voice of Ali يبرابي طالب raising the Adhan Adhan Al-Fajr he finished his Adhan he came down he stood in his محراب just by himself alone offering the Na'filah Na'filah to Al-Fajr to Rak'ah before Salat Al-Fajr until the other Muslims they come they arrive he was alone ابن ملجم he stands Abdul Rahman ابن ملجم the Kharejites he stands with his sword he waits for the Imam يا مؤمنين when the Imam goes to recruit and then he goes to Sujood once the Imam raises his head from the Sujood Abdul Rahman ابن ملجم he strikes the Imam on his head الله أكبر Imam says الله أكبر لا لا تهدمت والله أركان و الأداء Imam Ali السلام the first thing he said first to our رب الكعب I attain success felicity happiness by the lord of the house first to our رب الكعب he fell space down أنجو و إيل كرايز لا لا تهدمت والله أركان و الأداء the foundations of religion has been demolished today لا لا تهدمت والله أركان و الأداء و الفاصمة الأوروة الوثقاء قتل ابن عم المصفا قتل علي ين المرتضة قتل له أشق لأشق إنا لله و إنا إليه راجعون وسيعلموا الذين غللوا أيهم قلدوا ين طلبون والعاق باتوا للمتبين


Hello lads, I'm comparing an antidote to the black pill and that is in regards to the clown pill, the honk pill, but although I think it's a good idea to use you more in that sort of way to ridicule the narrative of the enemy, that whatever they come up with we can just respond with Hong Kong because it's so absurd and it also, it helps to dismantle their false worldview. But when it comes to defeating our own black pills, which I am quite certain that many of you have felt as of late, and that's also the origins of Mr. Honkler that instead of being black pill we can just laugh at the situation. But in my view, taking the glorious pill, it's about approaching life in a more heroic and epic and glorious manner. So if we look behind me we have a glorious ruin and we can view ourselves as the men amongst the ruins to quote Julius Evola. And in viewing the west as already fallen, so there is nothing to mourn, we don't need to say, oh everything is going downhill because it's already fallen and we view ourselves as the men amongst the ruins and we're creating something better, something new out of the ruins. And on another Julius Evola note we can take, ride the tiger, but we're doing it the glorious pill away. So what it means is that instead of just trying to not get trampled by the modern world, we jump up on the tiger, the glorious and aesthetic tiger and we ride it to certain destinations that can be beneficial to us. So in our case the imaterium, an aspect of the modern world that can either be detrimental to us. So if we look upon a tiger rider getting thrown off his tiger, he gets mangled by the tiger and in the modern world in the imaterium it means that he will end up at a pornography site or a gambling site. But if you manage to cling on to the tiger he can end up in places of supreme enlightenment knowledge such as you have done my channel for example, or you can utilize the resources of the imaterium to network with like-minded people. You can create networks all over the world, you can learn a great deal of things. So if you view the tiger in that sort of way that it can take you to good places. If you approach it in a life-affirming way, yeah, then there is no need to be black-filled. So if you view the west as it's already ruins, if you view the world as it's all chaos, it's like the Roman Empire in the 5th century AD. Yeah, it's a more fun way to approach it than to just look at it how far it has fallen. So anyway don't be black-filled, there is glory to be had in the ruins.  XXO, boom!


It's over. My dear colleagues, we said that we would give them five minutes more, but the five minutes are over. And so I suggest that we start. And we will be perhaps as expeditious in our messages and our exposition. But I count very much on the audience to be as vivid, alive, and aggressive, if I may, as possible, in the question. Because again, we have perhaps even more stuff to discuss than was the case before. And I don't want to take myself too much of the time. I will only say that we had a dramatic inflection point starting mid-last year and with the inflation being back with a vengeance in the advanced economy and by way of consequence in the entire world. And that, of course, has progressively, with some lags to be frank, changed the monetary policy of the central banks, of the advanced economy and by way of consequence of many others. And even if it was relatively recent because, after all, the first interest rate increase in the US was, if I'm not misled, in March this year. But this was really marking the inflection point. So we are in a totally different universe if I compare that universe with what we had experienced during, say, around 10 years since Lehman Brothers and the post-Lieman Brothers start of the recovery. So we are in a different universe. And that has a number of consequences which are considerable for the financial world and all the issues that I suggest that we could discuss. As some of you have seen, I thought it was useful to send some kind of, I would say, wrap up of what's going on at the global level in terms of non-bank finance. And the very active way, I have to say, the Financial Stability Board, the IMF, the international institutions have to and the government and the institutions concerned to have a very active way to try to regain control of this intermediation, taking into account that the commercial banks and investment bank intermediation has been considerably improved since Lehman Brothers over the last 12 years, say. But it's not the case at all for non-banks. And all that kind of intermediation which is coming from the non-banks is probably the place where we have the most dramatic, I would say, threats to financial stability in the world. To make a long story short, let me tell you that I consider that we are still in a world which is extraordinary for a child on this front, the financial front. And that new, I would say, crisis, substantial crisis are not to be excluded at all. So only for me to list a number of questions, it's not exhaustive. There are many, many other questions. But only to be sure that I convey myself some of the questions which seems to me interesting and stimulating. But I count on all of us to be, as I would say, imaginative and creative in their own question. I would say, first, what is the likelihood of central banks of the advanced economy succeeding in regaining control of inflation? They are committed to produce around 2% inflation on both sides of the Atlantic and in the other advanced economy and by way of consequence in many other economies. In the medium term, which I would interpret in saying in three years' time, normally, if the central banks are credible and if they are taking the right decisions, if there are not new dramatic events that could come, it seems to me reasonable to say that, after all, it's pretty possible that we would be in the US, in Europe as a whole, around 2% in three years' time. But nevertheless, there is a question mark and many of us might disagree, of course, with this, I would say, statement of the central bank, which has been done again very, very forcefully by Jay Powell, by Christine Lagarde and others. Second, as always, do we have any comment on the present projections of the global growth by the international institutions? Some of us have certainly comments that would be interesting. Third, are we correctly assessing the divergences between the advanced economies, the developing world, the emerging countries? What about the, I would say, fragility of the developing countries? What about the probability of having big, big issues there? What is the likelihood of a financial crisis triggered by genuine major market corrections? I already mentioned that. Sudden stops in major market functioning, sudden stop in some of the non-bank intermediation, public or private abrupt debt losses of credit worthiness, asset bubbles correction, and so forth. Another issue should be addressed, crypto assets. What are the, I would say, cause and consequences of what happened in the crypto world? Can we expect much more drama in this domain? And what is the judgment that we can make only to convey to you what I think I have to say that I don't understand with the benefit of hindsight how we could let such instruments, at least those instruments that are purely speculative, prosper as they have. Another issue linked to this one is cyber insecurity. Is it a major threat to financial stability? And which kind of correction can we imagine? And say that can we exclude a major financial disruption which would be caused by climate change? What consequence to be drawn from that? And associated with that, do you share or not, or do we share or not the judgment that it is very likely that the green transition would trigger the real interest rates at a global level much higher than in the past, taking into account that it's very likely that the savings glut will progressively evaporate, taking into account the immense new amount of investment that is associated with the green transition and also the replacement of the stock of capital which is made obsolete because of the green transition. So these are issues that are important. And of course, I conclude by that because if on top of the change of the monetary policy of the major central banks, we also have real interest rates higher than it was the case in the last 10 or 12 years, it is aggravating probably seen from the financial stability standpoint the situation. So this is only to be sure that on my part, I have conveyed a number of questions which of course would be very interesting to have response to if it is possible. And I'm speaking, of course, of the speakers but also of the audience because I know that a number of you in the audience have also remarks to be made that are important for all of us.


I want to tell you a quick story that I think has some lessons to apply for all of us who are working on growing our business. So there is a seven figure marketer that I heard of and I know most of us here are not seven figure businesses but bear with me there's a lesson here. So the seven figure marketer recently declared bankruptcy and by the way I'm not trying to pinpoint that one person because this is actually a common experience that I hear about. Not necessarily bankruptcy but this kind of failure. So the seven figure marketer declared bankruptcy because she was running lots of ads, Facebook ads, Instagram ads which by the way I do as well and I recommend this as well and then she just was getting a lot of leads through ads and it didn't work you know and the advertising cost went up her business wasn't sustainable and she had to and even the advertising agency couldn't figure it out. So what's the lesson for you and me who are not you know seven figure businesses?  Let me explain ads are not to just like promote your Instagram page or your service or whatever I don't think that's the best strategy I think ads are for nurturing your warm audience or building a larger warm audience who then naturally will want to look at more of your content and more of your offerings that's how I run ads I spend way more than 30 a month running ads but most of my money running ads is just to serve you with content like this without selling anything you know go to my wherever you want to go my Instagram page my YouTube channel my Facebook page or wherever most of my content doesn't sell anything right and yet I take the best of that content not non-selling content and I use advertising dollars to get it out to more people who could benefit some of them many of them perhaps may never buy from me but I find it to be a fulfilling thing to do to be serving the world with my best ideas and my best presence and obviously some of them decide to follow and buy and it makes it all worthwhile it makes it all worthwhile so back to the story of this person who declared bankruptcy she was just expecting that somehow advertising could save her business just if I reach enough people then you know enough people will buy from me etc but the problem is that she never built a true fan base a warm enough audience that really trusted her and really cared about her business and that's what I keep all of my videos or you know most many of them are trying to help you to do to try and inspire you to say no to have a truly fulfilling and sustainable business means that you have a true fan base that actually cares about not just the content you deliver they benefit from that but they care about like your well-being even they care about your journey they care about your business okay so so this is what ads are for you like get you spend a little money even just $30 a month taking your best content and putting in front of people who are who are who look like your ideal audience based on you know your your website visitors or based on your email list or whatever and and then so so then from the ads oh and one more thing I'll say she was marketing very aggressively like she was she like okay she heard that oh if I want people to buy I have to talk about my product or service many many times in front of them kind of like almost wear them out and then they will finally buy and you notice when I announce something notice how gentle gently I announce a product or service I I only usually make one post about it and I send usually one email sometimes two emails compared to my peers who send three five eight ten emails about something they're launching I send one maybe two and and one of the common objections to this is George I've heard from my people some of them told me oh I didn't hear about your launch I didn't hear about the offer that's why I didn't buy well they're not telling you some of them are just telling you that to make an excuse sorry that's the truth but some but even if they're genuinely honest that they didn't see it that's why they didn't buy it I'll tell you what why that's a good thing a lot of you actually don't see my my my launches my I launch thing after thing and you have no idea and then one day you hear that I have something or like George how come I didn't know about that and guess what happens afterwards next time I launch something you're more likely to lean in this is the power of authentic marketing and and gentle gentle launches or gentle announcements you give your audience the free will of leaning in themselves realizing that oh they don't want to miss your next launch this is not FOMO this is not fear of missing out you're not trying to stoke that but you're just gently announcing it making sure most of your audience sees it like maybe once maybe twice knowing that even even even if you're if you try that once or twice still a bunch of people won't have seen it and that's okay that's the trade-off a good trade-off for being a gentle announcer because if as a gentle announcer an authentic marketer right your marketing gets easier over the years because people trust you more and more I've seen that in my marketing my my business in marketing has just gotten easier and easier over the years whereas I see some of my peers in my industry and they just have to keep working hard they have to keep being aggressive and pushy their entire lives it just never gets easier whereas mine has gotten easier because why I have real trust with my people because I don't push I don't push at them sometimes they miss my launches and that's fine the few who see it the relative few or the relative percentage who see it gets me enough business and I'm happy about that now this there's more about you know making sure your product is aligned with what people want that's a separate issue but I'm just talking about making sure people see it but not too much you want people to lean in with their own free will so I hope this is interesting at the very least for how to think about marketing as a way to bless people with ads with your content and then occasionally announce something again gently so I hope this is helpful and thank you so much for being here and joining me for this