Ladies and gentlemen, these are the biggest awards the inaugural edition. So let me once again welcome all of you. Good evening very warm welcome to all of you here to the inaugural edition of exchange for media's market India Awards 2021. These awards aim to recognize companies transforming the landscape and possibilities of marketing through technology. The nomination for technology is technology. Solution providers, vendors, agencies, brands, consultants, client side marketers as well as working towards making more tech more effective. My name is Khyati Kawa and I will be the host through this evening with all of you celebrating the Matic. And now I would request we have with us Mr. Nawal Ahuja. I'd like him to come forward for the inaugural edition of exchange for media. Thank you Khyati and a very very warm welcome to all of you who joined for this inaugural edition of exchange for media Matic Awards. As some of you who are part of the industry might know this initiative of engaging with the marketing technology industry through marketing. Matic practices was started by us pre COVID in 2019. I remember 2019 August was our first initiative on Matic. And, you know, we all talk about digital we all talk about digital advertising technology and how the world around us has become so digital and tech focused. What is also increasingly happened is that over the last three, four years, the roles of marketing brand manager, a CMO and the CTO have kind of become very joined together. I recall in 2019 when we did the first Matic conference, a large number of brands said to us that their role these days is incomplete without significant intervention from a CTO or a CIO. And many presentations at the conference were joint initiatives of a marketer and a CTO, because both of them complete the entire sort of approach towards data analytics and marketing and technology marketing has become so dependent upon data and analytics and technology So today I was reading a story about how Droga 5 the world famous advertising agency started by David Droga many years back was acquired by Accenture and recently Droga was David Droga was appointed the CEO Accenture interactive which is many times bigger than Droga 5. The fact remains that a lot of advertising agency which were which have been working with brands with marketers are now also finding themselves being completely sucked into this technology ecosystem of data analytics and and the associated tools. So here we are with our first edition of Matic Awards. Last year, while, you know, COVID was in full force we started our, this is the only initiative which we sort of did regularly under a banner called Matic Fridays we have our colleague and our president Mr. Sunil Kumar to thank for this. It was his idea to create a series of initiatives and I think that's initiative ran for, if I'm not mistaken, four and a half months we did almost 20 or 22 Matic Friday initiatives, where we covered almost every, every topic under the And as I said, Matic has become so synonymous with the, you know, what, what's happening in the tech space. This year, as you will know, from the awards we have broadly three categories. One is technology providers, the other is for industry and people and third is for user Matic. So pretty much they cover a large number of initiatives that are happening in this domain, or the companies are and people who are behind these Some of the categories which got a lot of traction naturally are related to AI best use of artificial intelligence, best use of Matic or social or influencer marketing influencer marketing as we've all been seen all seen in the last year and a half has really taken off. In fact, as exchange for media we've launched a fresh event on influencer marketing, which is taking place on 17 of this month, virtually again. We have a day long conference followed by awards and in the first year that initiatives managed to get almost 600 plus entries so that tells you the kind of kind of money attention that influencer marketing marketing is gaining. The third category that we've seen a lot of traction this year is the is best user Matic for consumer engagement. So these three broad buckets in which we've got a lot of traction naturally a lot of work is going in those categories. And as we, you know, move into the next year, we will look to expand these categories cover more work. Matic is a area where significant and very rapid expansion is happening in terms of the work that is being done so every few months you need you see new kind of work coming in. And our aim is to naturally cover a lot of those initiatives look at and recognize the best work and best practices that are happening in the domain. So with that, thank you again for joining us I also like to thank all the jury members who gave us their time to judge the entries and the jury is starting especially with a single the chair of the jury and co founder of in movie is right now in the US so he's not joining here live but I'm told there's a recorded video from him, we kept him awake whole night, almost the entire night on the jury day. Thank you to all the other jury members who spend time and some of whom we are who are here. And my congratulations to all the winners. And I look forward to enjoying the evening and felicitating the winners thank you so much Kathy back to you. So you've just heard from the co founder of exchange for media group Mr. Ahuja, taking you through the first inaugural Matic awards, the categories what we are expecting and of course, the awards. Ladies and gentlemen before we move forward we will take you through Welcome to the inaugural edition of the exchange for media Matic India Awards 2021 and one of its kind virtual commemoration. The awards aim to recognize companies and people who are transforming the landscape and possibilities of marketing through technology. The nominations were open for technology companies, technology platforms, solution providers, vendors, agencies, brands, consultants, client side market years, individuals working towards making Matic more effective. The nominations were received under three broad categories namely technology providers, industry and people and use of Matic. The grand jury went through all the shortlisted entries and chose the winner of the gold, silver and bronze awards in each sub category. The exchange for media Matic India Awards 2021 probably presents the jury. The jury was led by Mr. Abhay Singhal, co founder inmobi group and CEO inmobi marketing club and it consisted of some of the biggest names of the industry who are respected and have in depth knowledge and understand the role technology plays to make marketing efforts more effective. Abhishek Joshi, CMO and its player, Adrin Watkes, growth and marketing director and colony, Amit Rela, director and co-founder, M-Filteret, Ashwin Belode, partner, Deloitte Digital, Netindhapra, India lead, growth markets, Oracle, Swati Bhadacharya, chief communication and brand officer, Bajaj Group, Sai Narayana, CMO, Ayesha Bazaar, Tarunjha, head of marketing, Shkoda, Anil Chilla, chief digital and data officer, Loreal India, Atin Jhabra, VP, marketing, Schneider Electric, Gaurav Mehta, CMO, Zupin, Nachike Deol, head of sales, India double verify and the amazing Oberoi, director, agency partnership and sales, Google. Exchange for media Matic India Awards and the jury board congratulates all the winners. Now, ladies and gentlemen, we would like to ask Mr. Abhishek, co-founder and co-founder, to share his thoughts on and his perspective. We begin by welcoming you all and congratulating all the participants and the winners. Unfortunately, I am unable to be with you live due to time zone challenges. However, I hope to be able to share my excitement and communicate my appreciation through this message. From the chair of the jury, I had the opportunity to witness some really remarkable work all around. Thank you all very much for your efforts in pushing the boundaries of what is possible. Having created a movie over the last 14 years, I have had an incredible opportunity to witness and contribute to the phenomenal growth of Martech in the world. Marketing and advertising today sets at a perfect confluence of creativity, technology and analytics. Martech is truly democratizing what is possible and it is powering the new abilities for the brand to connect to its consumers. In an extremely cluttered and noisy world, it has become even more important to be extremely precise and effective in the way we communicate. Thanks to all the platforms and the solutions that are available to us, marketers can be the true entrepreneurs in reimagining the present and planning the future and bringing the meaningful impact to their businesses. It was an incredible chance for me to witness and see some of these examples up close. Members of the jury and I had an incredibly tough time to select the winners amongst equal and to ensure that every innovation, every effort and every outcome is duly considered and rightly represented. I would like to thank all members of the jury for supporting me in this extremely difficult process and would again like to congratulate all the winners. In the end, I would like to conclude by congratulating Anurag and the entire Exchange for Media team for organizing this much needed event to highlight the creativity and impactful work in this space. The more we celebrate the winners and their achievement, the better it is for our industry. As a country that is growing at its seams, we need to find solutions to our own problems and celebrating the unique Indianness in our solutions is a great beginning. So with that, thank you very much to all of you and congratulations to all the winners and carry forward with the great work. Thank you. Thank you. Thank you so much, Mr. Singhal. Firstly, for sharing your thoughts while sitting away. And now, ladies and gentlemen, the moment you all have been waiting for. But before starting with the awards night, of course, we would like to request all of you to create the buzz as this is the inaugural edition of the Martek India Awards. So use the hashtag E4M Martek India Awards, tweet to us, put out your winning shots in on Instagram or any other social media platform, but join us in the celebration. The jury of course had the cruelling task of crowning the winners from a marketplace so widely, relatively new and full of innovations and evolving with each passing day. The jury, as we mentioned, was an independent panel of professionals from across industry categories. We are thankful of course to all our jury members for giving them precious time and valuable inputs in the judging process. And here, ladies and gentlemen, we have with us, one of our jury members who has joined us live, and it is a pleasure to welcome Mr. Nitin Thapur. Hi, Cathy, how are you doing? Very well, sir. Very welcome. Thanks, thanks a lot. I really appreciated the time that we spent on the jury. The jury process was very involved, involving in the complex because the contestant really went above and beyond. And as Abhay said, Martek is the casper where it is giving people that flexibility and the options to go above and beyond and really make a difference to the world. We deliberated on a lot of cases and decision making was very difficult, but we looked at all pros and cons and it was definitely a very involving and invigorating discussions with fellow jury members. Finally, congratulations to all the winners and whoever did not make the cut in no way their entries were any lesser. We just had to make a decision. Thank you. Thank you so much, Mr. Thapur, firstly, for being part of this independent jury panel and for being here and giving your encouraging words. Thank you so much. Yes, ladies and gentlemen, to start with our first Martek India Awards 2021, we're going to start with the first broad category, which is technology providers. We're going to start with our first category under it, which is India founded Martek Wender of the Year. I hope all of you are ready and excited, like I've mentioned, to not forget to create the buzz online. We are talking about Martek, of course, we need to create the buzz online with the hashtag E4M Martek India Awards. Let's see who is taking away the India founded Martek Wender of the Year Award. Can we have the AV please? Our first broad category of the evening is technology providers. The first category in the segment is India founded Martek Wender of the Year, the special jury mention of what goes to and the gold of what goes to. Thank you, exchange for media. On behalf of the entire living age team, it's a pity we're not able to walk up to the stage to hold up the trophy. We're really excited about the impact we're making with all of our clients and partners. The Martek Awards are a great platform to bring these ideas to the mainstream. I'm sure we'll together drive a lot of action for more brands to engage better with their customers, retain them and grow profitably. Cheers to the entire E4M team for having pulled this off. Thank you. Many congratulations to the winners. And yes, we do miss the thrill of being around each other and walking up on the stage, but well, the circumstances are such that we stay in the safety of our homes and still create the impact. So with that, ladies and gentlemen, we're going to move forward to our next category, which is marketing automation vendor of the year. Let's have a look at who the winner is in this category. Next in line is marketing automation vendor of the year. And the special Judy mentioned award in this category goes to and the gold award goes to. Hi, everyone. I just want to express my heartfelt gratitude from Team Web Engage to the E4M team for organizing such a spectacular award and event, which is the E4M Martek 2020. It also gives me immense pleasure to see that marketing technology is finally coming of age in India and brands are realizing the importance of retention marketing. So we'll continue to help scale brands and educate them more on the retention marketing space. And thanks once again to the entire team for recognizing web engages efforts in building out a company to help brands grow faster. Thank you. Thank you. And many congratulations to the winners here. With that, ladies and gentlemen, I hope all of you are already tweeting using the hashtag E4M Martek India Awards. If you haven't yet, then start it right away. While I welcome one of our jury members here, Mr. Anil Cheela, Chief Digital and Data Officer L'Oreal. We'll talk about the jury process and advice to the industry. Can we have the audio visual please? It's very interesting.  And I mean, what's really, for me, good to see as a marketer is the evolution that we are seeing in this space, right? In the Martek space. So the quality of entries is really, really good. So I really, you know, enjoyed going through some of the, you know, the case studies that were entered in here. And I think as a part of the jury had quite a bit of discussion around which ones should be the ones that should that sort of are a notch above and which ones aren't. So really interesting. Yeah, I'll say on an average, you know, I think really, really good in terms of, you know, the depth and the quality and the effort put in by a lot of the entrance in here. Having said that, you know, I think we did see close contests in a couple of categories. But then, you know, in others, you know, there was a very clear difference between the winner and the rest, right? So yeah, I'll say it depended on the category. And yeah, so some of these actually had, you know, very, very close, let's say contest. Well done. I think keep up the good work. You're showing why, you know, India is, you know, sort of going or evolving so fast and maturing so fast within the monotech space, right? And I think you are the examples of that. For the people who have not won, I think I'll say, you know, you made a good effort. Having said that, I think, you know, the difference between you and the winners was not a lot. There are a few areas where, you know, the concepts, the ideas and the benefit and then the actual impact.  Thank you. Thank you so much, Mr. Chulal for those kind words. And with that, ladies and gentlemen, we are moving to our next award, which is Enterprise Motech Wender of the Year. Let's take a look at who the winner is in this category. Our next award is for Enterprise Motech Wender of the Year and the gold award goes to... Hi, everyone. My name is Aditya Bhamati Party. I'm the founder CEO of First Hive. First Hive is a full-stack customer data platform that helps consumer marketing companies take control of their customer data to drive delightful customer experiences. I would like to thank the jury for nominating us for the Enterprise Motech Wender of the Year award. You know, thank you, Exchange for Media, for organizing this wonderful event. And I'd like to thank our customers, our entire First Hive team for making this happen. And it means a lot to us coming at this juncture as a young platform company that's in our early days of global growth. So thanks again. Thank you and many congratulations to you. I hope all of you are sending out your best wishes to the winners. And the winners are taking those victory shots and tweeting using the hashtag E4M Motech India Awards. Moving forward, we'd like to call in another jury member who is Mr. Gaurav Mehta, CMO, Zupi to join us and tell us his views on the judging process. Motech, like people's understanding of Motech, I'm like, you know, there's a lot of fancy terms flying around. I'm like, you know, that can go from like, you know, from an expert level to a novice level. And there's a lot of like space in between. There's a lot of gray area. So till the time somebody doesn't come up with a platform where the right view of Motech is being discussed and appreciated and honored. People will have like, you know, 10 different views of what we are discussing about. So I think what Exchange for Media has done in order to bring a uniform understanding of Motech is admirable and much needed. So that's why I liked this particular award. I think it's much needed. I think in a couple of categories, it was very unanimous. I think the winners kind of just outshone everyone else. I mean, their understanding and deployment of Motech or what they're building was way superior to others. And I think as a jury, all of us were on the same page almost instantly. On a lot of others, I think there was a lot of subjectivity because of our own individual experiences of how we looked at the case studies. And that's where I think we needed a little bit of cajoling from each other. But I think it is quite interesting because a lot of places we were absolutely, absolutely unanimous. And there were a couple of places where we were not in line with each other. But then that's the fun. I mean, we were looking at things from our own point of view and yet trying to understand what the other person's point of view on the same point was. So it is quite interesting, especially the one where we were just getting into a discussion with each other where we didn't agree with each other. I think that taught us much more than the unanimous choices. Just the fact that people are trying their hand at becoming a better growth professional, better marketer by using what Motech has given us is a win for me. So the color of the medal or the positions really don't sift the winners versus the also rants for me. The fact that they are starting to experiment with this is like the single biggest takeout for me. Because the interesting bit wasn't that was that we didn't only see entries from digital businesses. There were a lot of offline businesses also to hail that were coming in. And that is so heartening for us to see that people who are not necessarily born into the whole technology era are also trying to embrace technology. So I think there's a lot of inspiration to take from people who are participated, more from people who are not digital natives. Thank you so much Mr. Mehaka for those very encouraging words and putting the context of the judging process as well. Moving forward we are going to our next category which is marketing analytics or reporting vendor of the year. Let's take a look at who the winner is in this category. Next we have marketing analytics or reporting vendor of the year. The gold award in this category goes to... Hi I'm Sanjay Darsal, general manager for India, Southeast Asia and ANZ at AppSpy. First of all I'd like to congratulate Exchange for Media for doing an amazing job over the years for this ecosystem around this region. I would like to thank the entire jury for choosing AppSpy and awarding us as the marketing analytics and the tech stack provider for the year. This is really a proud for me and my team. I express my sincere gratitude to the jury and all the decision makers. Last but not the least I would also like to express my gratitude to the entire team at Angel One, especially Prabhakar Sir, Dinesh Bhai and the entire team for showing amazing amount of faith and trust on AppSpy, our products and services. This wouldn't have been possible without the patronage and support that we have had from you. Thank you for choosing us and partnering with us over the years. Thanks a lot Exchange for Media once again. Thank you. Many congratulations to the winners. With that we're moving to our next subcategory. They say content is the star and why not? These days content is the star of every marketing strategy. Well which is why our next subcategory is content marketing tech vendor of the year. Let's take a look at who the winner is in this category. Next up is the important award for content marketing tech vendor of the year. And the gold award goes to. Many congratulations to the winners Zirka here. With that we're moving forward to our next category. Ladies and gentlemen do not forget it is the inaugural edition. So we'd love for you to help us create the buzz online as it is the Martek Awards. And of course if you're winning it do not forget to share the winning shots. And let us join in the celebration by using the hashtag E4M Martek India Awards. With that we're moving on to the next set of awards coming up next is the category emerging vendor of the year. Let's take a look at who the winner is. Next up is the emerging vendor of the year less than three years old on July 31st 2020. And the gold award goes to. Again many congratulations to the emerging vendor of the year. Moving forward to the next category which is MSME Martek vendor of the year. Let's take a look at who the winner is. Our next award is for MSME Martek vendor of the year. The gold award in this category goes to. Thank you exchange for media on behalf of the entire living age team. It's a pity we're not able to walk up to the stage to hold up the trophy. We're really excited about the impact we're making with all of our clients and partners. MSME Martek Awards are a great platform to bring these ideas to the mainstream. I'm sure we'll together drive a lot of action for more brands to engage better with their customers, retain them and grow profitably. Cheers to the entire E4M team for having pulled this off. Thank you. Thank you and many congratulations to the entire team of web engage. Many awards taken already and let's see if they're going to win more. But till then we're moving forward to our next category of course is the biggest one. We're talking about social media. We are on social media all the time. Here it is the social media tech vendor of the year. Let's take a look at who the winner is. Our final category in this segment is social media tech vendor of the year. And the gold award goes to. I'm delighted to hear that affinity answers has won the award for MSME Martek vendor of the year. Thanks to exchange for media and the jury for this recognition. Particularly at this moment when businesses and industries look to recover lost traffic while identifying new prospects. Thanks to our client. Great learning for giving us the opportunity to boost their campaigns. And congratulations to the entire affinity answers team on this great achievement. Thank you. Alright moving on let's find out the next category and the winner with this audio visual. Can we have the AV please? Martek is the future and AI and VR and AR are really all the things that we are now depending on to make sure that our marketing campaigns are successful. So this is a great move much needed in today's day and time. So actually it's a great thing that you've done. Yes absolutely some really really great entries. And if you've been in the room you've seen that most of the jury kind of confused about what to do on some of the categories so some really great entries. Great quality especially for the first time I think you've got some really really great entries so I'm really enjoying doing that I'm learning a lot in the process. So thank you it's it's actually a great session that we're having. Well not everybody can win and that doesn't in any way mean that the person who didn't win is any less because you know it's a process there are analytics around how we do these things. But I think every single entry is fabulous and I would encourage them to try again. I would encourage them to carry on doing the wonderful work they're doing and congratulations and all that they've achieved. Thank you so much Miss Bhattacharya you've just heard from one of our jury members Miss Swati Bhattacharya chief communications and brand officer the charge group. Thank you so much for those kind words to the winners and to those who couldn't make it this year. But don't worry this is just the inaugural edition of the Martek India Awards 2021 while I say that do not forget to tweet to us using the hashtag. Moving forward to our second broad category ladies and gentlemen this is the use of Martek in this category the first subcategory we're going to award is the best use of analytics. Can we have the AV please moving forward to our next broad category of the evening which is use of Martek. The first category in this segment is best use of analytics best use of productive analytics or intent technology. The goal award in this category goes to the exchange for media and Martek awards for this recognition. The chance of approval is basically solving the matchmaking problem matching the right customer to the right bank. This model is built on the backbone of credit bureau demographic information which allows us to accurately assess the credit risk of each customer. This award is again a validation of our customer centric ethos where we're trying to solve real life customer problems using data. Thank you again for this recognition. Thank you and many congratulations to Bessa Bazaar. Moving forward to our next category which is best use of Martek for customer engagement. Really important one right here let's see who takes away the award. Our next award is for best use of Martek for customer engagement. The silver award goes to the gold award goes to big hearty congratulations to both the silver and gold award winner. Many congratulations to you. Moving forward ladies and gentlemen to our next category which is best use of Martek for demand generation. Let's take a look at who takes away this award. Next we have the best use of Martek for demand generation and the gold award goes to the media and the jury members for awarding us gold for the best use of Martek for demand generation for sport India. The problem statement given to us by Ford was to digitize their dealer network so that the demand which is there on digital channels can be channelized and sent these dealers directly. Now to deploy this at scale is very very challenging because they have 300 dealers all spread throughout the country. So through our product spotlight we were able to build thousands of micro target campaigns which were able to capture this demand at a local level and channelize this demand to dealers directly without any delay or lag in the capture of intent to actual conversation with the dealership. When we deployed this at scale we were able to bring efficiencies which will help us get this award. Thank you and many congratulations to the winners. Guys do not forget to keep tweeting using the hashtag E for a Martek India Awards and congratulate all our winners. Now this platform in fact this event itself is a testimony to the way things are moving forward. How we are creating impact with different marketing strategies through events and rather with the best use of Martek for live events online or real world. And that is exactly what our next category is. Let's see who takes away the award in the best use of Martek for live events online or real world. Can we have baby please. Now felicitating the category of best use of Martek for live events online or real world. The bronze award in this category goes to and the silver award goes to. Congratulations to both the winners. Yes moving forward we are going to our next category which is the best use of virtual reality or artificial reality the VR AR. Let's take a look at who takes away this award. Can we have baby please. Next up is the best use of VR or AR the bronze award goes to and the silver award goes to. Many congratulations to both the winners right here. Moving forward to our next category which is the best use of artificial intelligence. Let's take a look at who's done this the best in the last year. Moving forward to our next category best use of AI. Let's see who the winner is. Next award is for best use of AI the bronze award goes to. There are two silvers in this category. The first silver award goes to and the second silver award goes to. Gold award goes to. On behalf of the team at Hansa security I would like to thank extreme for media and the esteemed jury members of the E4M Martek India Awards 2021. For the gold and the best use of AI category for Mahindra and Mahindra Auto. We at Hansa security are committed to provide Martek enabled connected customer experiences for brands and organizations. Thank you once again E4M for the honor. Thank you. Hi I'm Shailesh Putran from Mahindra and Mahindra. I would like to take a moment here to thank exchange for media Martek Awards 2021 for this prestigious award. At Mahindra we are committed to leverage the power of Martek for improving customer experience. My congratulations to both the teams at Mahindra and at Hansa security for winning gold. For best use of AI. Thank you once again. Stay safe. Once again our biggest congratulations to all the winners till now. What an amazing time that we are living in. We are using AI and what not during these times. We are revolutionizing the marketing landscape. Moving forward we are going to invite another jury member here. We are going to hear from Mr. Tanveer Singh Ubroy director agency partnership and sales Google. Can we have the AB please? Firstly I think thank you for the opportunity to be part of the jury here. Extremely innovative in terms of the award categories that have been set up and clearly give an opportunity for all the nominees to actually put up the best foot forward with respect to the entries. We had some very very innovative entries that really came in and I'm glad that we have a platform of this nature that exchange for media is providing for us to showcase some of the work that brands as well as partners are doing in the front of Martek. Well for Google obviously both marketing and technology pretty much form the DNA of our organization and it was extremely heartening to see the diversity of entries that we actually saw today. The categories were very very closely contested primarily on the back of the fact that they were very innovative. So there was some out of the box thinking both when it came to communication as well as the usage of technology and what we really appreciated or I definitely did appreciate is the blend that most of the entrants really tried to form during the course of their nominations. And highlighting the fact that they were not thinking in the reams of what they see day to day but actually thinking beyond was definitely a very encouraging to the entries that we saw today. Well I think participation is the key. We had a reasonably high number of entries which is great for the award even this was the first phase of the award.  Keep innovating and be hoping for even stronger entries in the future. For those who didn't win I would say don't get disappointed. The fact is that you were in the final short list of the entries and I'm glad that you got an opportunity to actually contest an award of this nature. I'm sure you will develop technologies and communications which will be stronger in the years ahead. So keep innovating and success will follow. Absolutely. Thank you Mr. Tanveer Singh Oberoi and of course take his word for it. Keep innovating and success will follow. Moving forward to the next category for the night which is best use of marketing automation. Let's take a look at who takes away the silver. Next up is the important award for best use of marketing automation and the silver award goes to and the gold award goes to. Hi everyone. I just want to express my heartfelt gratitude from Team Web Engage to the E4M team for organizing such a spectacular award and event which is the E4M Motec 2020. It also gives me immense pleasure to see that marketing technology is finally coming of age in India and brands are realizing the importance of retention marketing. So we'll continue to help scale brands and educate them more on the retention marketing space. And thanks once again to the entire team for recognizing Web Engage's efforts in building out a company to help brands grow faster. Thank you. Thank you and many congratulations to Randstad and Web Engage. Moving forward ladies and gentlemen to not forget to send out your best wishes and congratulation messages using the hashtag E4M Motec India Awards. Moving forward the next category is the best use of Motec for customer experience. Customer experience becomes the heart of anything that we do and let's see who takes away this award for best use of Motec for customer experience. Our next award of the evening is for best use of Motec for CX and the silver award goes to and the gold award goes to. Hi everyone. Lakmi has been at the forefront of creating the color cosmetics category in this country. Making great products and giving the greatest experience to consumers at every touch point. As more and more consumers started shopping online, we realized that it was critical for us to translate that offline experience in the online world as well. And that's why we created beauty tech as a way to give consumers the same experience as we've always given in the offline stores and also personalizing the experience at each and every touch point. We as team Lakmi are super happy to get this award and we would continue on this journey to enhance every single consumer experience on Lakmi in future as well. From a technology standpoint what's worked really well for us has been a deep curation and a judicious selection of which interventions to apply and once deployed a focused drive to ensuring maximum impact and an effective scale up. Once again, many thanks to Motec India and to Exchange for Media for this award. Many congratulations to our winners and I hope all of you are celebrating wherever you are. Moving forward to our next category which is the best use of Motec for sales enablement. Sales has to be done to let the business grow so here it is the best use of Motec for sales enablement. Let's take a look at who the winner is. Next we have the best use of Motec for sales enablement where there are two silver winners as well. The first silver award winner is and the second silver award goes to all the board goes to. We are totally business services always believing customer centricity and transforming customer experience with customer experience platform via virtualized product demo experience of customer in seamless manner. We are delighted to receive this award which recognizes our efforts towards creating best in class customer experience. Thank you very much. In today's world experience before you buy a mindset is reshaping in customer for purchase of tech products. There is nothing more powerful than allowing a customer to understand configure it by itself and then experience the benefit of the product in their own setup and build the confidence that how it is going to work if they purchase this particular product or solution. Customer experience portal does just that it allows the customer to understand the product thoroughly configure it by themselves in their own setup then experience it and build the confidence that how it is going to solve their daily business challenges or the issues they are facing. We are happy to be recognized with this award and it only reinforces our commitment to deliver transformational customer experiences. Thank you. Thank you and many congratulations once again to all our winners till now. Moving forward I'd like to welcome another jury member here from whom we'd hear about the jury process. So let's welcome Nachi K. Dhol head of sales India double verified. I think with pandemic the way we do business has changed and market is no longer an option but it's a necessity for businesses to not take it. And I'm really happy that exchange from media has taken this initiative to recognize the best of the work in market space. Which can really become a benchmark for others in the industry to follow and will encourage everyone to adopt the technology to build better businesses in these times. It's impressive to see the kind of work that's been produced here in India and across so many different categories. It's not one technology which has been followed but a use of multiple technologies right from consumer engagement to demand generation to virtual events. It's a brilliant piece of work that's been produced and I'm really glad that India has really stood up to the global brands and producing such an exemplary work. Yes there is a lot to be done but I think we are on the right path and with all the bright minds in the industry that we have we should see more and more superior work coming in in coming months. I think everyone who has entered is a part of the elite list. It's not a easy space to crack. It takes a lot and it takes a village to get more going. So my super congrats to all the winners, winning or and as we discussed within the jury also right. Winning and losing doesn't matter. All that matters is the intent and efforts that has gone behind developing something which is so new and so unique for each brand and each organization. So I wish the very best for everyone who is planning to deploy market solutions. Take a few from all these entries. This is really really significant piece of work that's been done and my congrats to all the winners. Thank you. Thank you so much Mr. Dior for sharing those thoughts with us. Moving forward to our next category which is the best use of market for social or influencer marketing. The big market that is the influencer marketing. Let's see who takes away this award. The best use of market for social or influencer marketing. Again, we have two silver winners. The first silver award goes to and the second silver award goes to and the gold award goes to. Thank you for the gold at the Martek India 2021 by exchange for media. I think Aage Ki Sooj was one of the first marketing campaigns post lockdown where we remotely coordinated, shot and executed the entire campaign. Little bit we know that this is going to be a norm soon. So it to some extent work like a trendsetter. Congratulations to all the winners in the category of best use of Martek for social or influencer marketing. With that we are moving forward to the final award in the best use of Martek. Here we have Martek transformation or acceleration project of the year. Let's take a look at who the winner is. Our final award in the segment is for Martek transformation, acceleration project of the year and the silver award goes to. Gold award goes to. Thank you exchange for media and the jury for awarding as the marketing transformation project of the year award in the gold category. I humbly accept this on behalf of the marketing automation team. Providing best in class customer experience has always been a key focus area for us at Kata Delhi services. And this project is an important milestone for us in that journey. A great and consistent customer experience across various touch points and various channels will differentiate us from the competition and make us the partner of choice for our customers. Congratulations to the winners and while we move on to our next, I want to once again urge all of you to create the much deserved buzz for all our winners of the Martek awards 2021. Do not forget to use the hashtag E4M Martek India Awards. Moving forward, I'd like to welcome another jury member here. Please welcome Mr. Amit Relan, director and co-founder and filter it. Well, I think it's a, I would say in a primal face, it's a good initiative from a marketing tech standpoint and with digital bound to grow many fold. I think right now it is about 22, 25,000 crores. And essentially with a 20, 25% CAGR, I think it's a great initiative with tech definitely will play a very, very major role. And navigating the tech for marketers and making it simple is something what most of the industry should look for. And navigating this challenge and putting up the right stack is the key, what I think. And this would definitely help building up talent and also help building up the right companies in this space. I think that's how it should be. And one of your colleagues was saying almost about 29% of the media spends go to tech vendors. So I mean, it's a, it's a great opportunity for all the entire ecosystem. So I think the message is, I think, I think it's a marketing tech is, is the future and it is important that optimizations across the marketing tech is done. And this would help us to help them to increase their reach towards the consumers and also help them in more effective communication and elements. And then all things will come as we go along. Thank you. Thank you so much, Mr. Rilan. And with that, ladies and gentlemen, we're moving forward to the last category of awards. Before we do that, I just want to quote Dr. Goldsmith who said that you don't have to be a technologist. All you need to do is understand how technology influences the world. And this is what the next category is all about. This is the last leg of the awards. Moving on to the next set of awards, which is the third broad category, which is industry and people recognizing some outstanding individuals in the space. Look out for these talents as we start with our first one in-house marketing technologist of the year. Let's see who takes away this award. Our last and the prestigious segment of this evening is industry and people. Now, felicitating excellence in the category of in-house marketing technologist of the year. The gold award in this category goes to Bhuvna Subramanya, Chief Marketing Officer, Randstad, India. Thank you so much, E4 team, for the gold award in the market category. Marketing and technology are like peace in a pod. They go together without saying. As a CMO, one key part of the job is to help pick the right market stack. It is fundamental to building a robust marketing strategy. In an increasingly complex environment, putting together the right set of tools and technology is very challenging. However, once that is done, it can help optimize the campaigns, improve the experience, multi-fold and therefore deliver the ROI. I'm thankful to my team at Randstad for supporting my digital forward concept that aligns with the taken-touch vision of the organization. I'm thankful to my team in marketing for supporting that vision as well. Thank you once again, E4 team, for this recognition in the market category. Congratulations to all the other winners as well. Thank you. Thank you and many congratulations to you, Bhuvna. Moving forward, ladies and gentlemen, we are going to the final award for the evening. So here once again, urging all of you, if you haven't yet, go ahead and tweet using the hashtag E4MRTECIndiaAwards and congratulate all the winners. If you are one of the winners, then do celebrate, put out those winning shots and join us in the celebration. Moving forward to the final award for the evening, which is the MRTEC Visionary of the Year. Let's take a look at who is the MRTEC Visionary of the Year. Can we have the AV, please? And finally, honoring individual achievement is the next award, MRTEC Visionary of the Year. And the gold award goes to Projol Banerjee, founder and chief product officer, Zeota. Hi, I'm Projol Banerjee, founder and chief product officer of Zeota. I'm grateful to the judges and organizers of the MRTEC India Awards 2021 for this incredible honor of MRTEC Visionary of the Year. It's been a difficult 18 months and we are one of the fortunate few to have landed on our feet. I'd like to thank all my wonderful colleagues around the world who have been simply incredible. Team Zeota for the win. Thank you and congratulations, Mr. Banerjee. Moving forward, ladies and gentlemen, I want all of you to go ahead and congratulate all the winners. This is from all of us at E4M. We'd like to once again congratulate all the winners out there and those who couldn't make it as well. Thank you for your participation and for all the great work that you're doing in MRTEC. Moving forward, this brings us to the end of the inaugural edition of Exchange for Media India MRTEC Awards 2021. See you next year. Do not forget to stay safe, stay secure and stay happy. Thank you so much. This is Khyatika Wahee who's signing off. Till we see you next year.


Good afternoon, everybody. Thanks to the organizers for this session, and thank you also for accepting my paper. Talking about the 12th century, or 11th century, in Bohemia and Movedia, we have to start. In the 20th century, in 1918, after the First World War, the new state, Czechoslovakia, was declared. And it was the moment of a constructing of a new identity, of a newly established state. And also, this was one of the reasons, a foundation one year later, the state archaeological institute. Since 1948, maybe you know there's a time where the communists came to the power in the Czechoslovakia, started a systematic support of the research of early medieval fortified sites. It's necessary to say that the focus on early medieval centers, central places, started already between the wars and was very highly supported by official places, even by the president and other private money. It was a very strong focus on the pre-state formations to, let's say, justify the new country. And the focus was on the great Movedia in the 9th to the beginning of the 10th century, and then the move of the power to Bohemia, to the pre-state domain. The era that was controlled by family or pre-state that later in the 13th century came as a royal power. The concepts, the narratives that were used presented the Bohemia and Movedia, they wanted to present the independent units. As the great Movedia, as the first pre-state domain, the units they were fighting against the out-of-enemy. And this approach was very useful between the wars and, again, after the war, during the communist regime, when the iron curtain was built, also the western enemy was something that must be stressed also by the archaeologists. And of course, there was also a nationalistic part, so the enemy mostly was the German, not the Slavic, of course. This approach very hard to change, very hard to influence the picture of our knowledge. You can see that the 50 of excavations for fortified sites were carried only on 10 sites, sites that were mentioned, especially in the written sources, most of them in the chronicle of the cosmos. The chronicle was written in the 12th century and it was something like a justification of the Przemyslites to rule over Bohemia and Movedia. So again, who is writing our concepts of research, the chronicles from the 12th century? And there are the other red dots, so they are the most investigated are green. The other red dots are fortified sites that were investigated in much less effort and 120 for almost 200 together fortified sites were surveyed only by the non-destructive metals. So our picture is very hardly reformed. That leads to some results. So it's Western or the European view on the position of the Bohemia and Movedia. So you can see it's on the eastern side of the whole Roman Empire. But the narratives that we can see still in the Czech schools are a little bit different. There's a school atlas used still where you can see, sorry for the Czech writing, but at this moment it's necessary, only the Czech state, the Czech state, that is independent fighting it as the German enemy, fighting against the big Roman Empire. That's very, very strange to understand what is the position of the country. I've been talking that the main source are the central places. And in the development of the central places, we can see very big change between the 10th and the 11th century. As I told you, the research focused on the Pseumistic domain. According to one of the theories, the domain was located in the central Bohemia, in this circle. And from the domain, the Pseumistic started to control the other fortified sites. But most of them were at the beginning independent, controlled by the local rulers. During the 10th century, the central places were slowly occupied by the Pseumistic youth. There are several ideas, how long does it take, what was, how the take over the whole country by the Pseumistic went. It's not necessary to talk about what happened in the 11th century. Very briefly, after the year 1000, we can see a very interesting structural change. At this time, the Bohemia is completely under the control of the Pseumistic elites. And they started to build a centralized system of the custom classes. These customers were under control of the main ruler. There are the classes with the red dots. And something that is typical for these centers is that they are much more smaller. They were used a different way. So there is one side of coaching. We will look at it later, like an example, and the red slag. And we count the extent of fortified sites from the first phase in tens of hectares. And the small castles are no larger than 10 hectares. Very interesting question is, what is the difference between the local rulers in the 10th century and the rulers or the castles who control the castle and its surrounding? And the castles were completely responsible to the king, to the Duke. But we don't know exactly how that worked. And I think if you want to find the difference between the local rulers in the 10th century and the castles, it's the level of the autonomy. Because all the time, since the end of the 9th century, the Pseumostates were as a top ruling family. One of the best examples we have, the transformation from the 10th century large strongholds to 11th century, also the 9th century and the 11th century, Castelon Castle, that ended in the 13th century by medieval town. There is picture reconstruction of the fortified sites from the 11th century to Castelon Castle. What is important to understand, let's say, the administration or the centralization of the state? We know, as it's quite popular, the hierarchy of central places based on the functions described by Ike Grimut-Dalmer. But in check conditions, this structure is a little bit unclear. As we know, as we can reconstruct from the Ike Grimut-Dalmer resources and also from very few written information, we can see that most of the settlements, the hinterland of the fortified sites, is situated up to the distance of seven, not more than 10 kilometers. So it's very close to the castle. And the other analysis of the needs, of economical needs, of these centers shows that can be fulfilled, the needs, up to five, six kilometers again. So it's very, very probable that these sites were existing as independent economical units. That's something that we missing in the 10th century is the real structure, the real pyramid, the real hierarchy. We have the central places with many central functions and normal agriculture settlement. That, the creation of the centralized structure, the beginnings, we can see from the 11th, but more in the 12th century. Another example was a lot of said in this session about the Christianization. Christianization is nothing new. The contact with this belief in Bohemia in Moravia goes very deep to the 9th century. But at the beginning of the 9th century, the Bavarian missions, the other very unclear moment occurred in 845 when 14 Bohemian yugs, 14 yugs from the whole country, that probably were the rulers of the other strongholds, not only under control of Shemistit, came to the Wroegensburg and asked to be baptized. And of course, the first Shemistit yuke was baptized in great Moravia. All the contacts with the Christianity is connected with the elites. And the Christianity is coming to society through the elites. And it can be very good visible on burial places and structures of burial places. Now I will show you several examples. We will start at the center of Bohemia, at the Prague Castle. The Prague Castle is here. And the orange places, the places mined by the orange, are the burial places surrounding the castle. And only small, much more small burial places will be found inside the castle nearby the churches. This structure exists until the end of the 10th century. And then it has changed, that you will see later. The question is also that the definition of this elites' graves is not only in equipment, but much more important are the positions of the places where the people were buried, nearby the churches. Because also in the other burial places, we can find very richly-equipped graves with the chivalry, with weapons, and other typical light features. Another example also from the center of Bohemia, the site Budej, where you can see again the same picture. Fortified era, still standing church from the first half of the 10th century and in the burial places in the surrounding. The last picture, it's in an Eastern Bohemia, fortified site called Libitsa. Again, the picture where the center charged at the so-called acropolis or even belly of the stronghold. And the other, very important center, cemetery with almost 2,000 graves. And this picture, and it's unique for the site of Libitsa, where you can very quickly follow the change in the 11th century, when all the graves from Eastern Bohemia moved inside of the fortified era. And the reason why the graves has moved, or the burial places has moved, just in the center of the settlement can be one of the result of the Christianization, not only the highest part of the society, the elites, but also the rest of the inhabitants of the stronghold. Of course, like in any other European regions, it's very important to say that it's not the end of the Christianization. So some remains of the paganic rituals we can find in the 14th, 15th century. But probably, this 11th century is one of the crucial points of the Christianization. Glass, connected with the changes of the 11th century, is connected with the technology and with the processing of nonferrous materials at several, again, central places where was discovered a special pottery that was secondary used for processing of nonferrous materials, especially for processing of cleaning of silver. But also there are remains of gold that we can see here in the undershirts. And, of course, copper and lead. Lead is one more interesting feature of the 11th century or the end of the 10th and 11th century. During last years, thanks to the meta-detectorists, especially meta-detectorists, started to appear on many fortified sites, remains of lead in form of bars, in form of debates, but also in form of special circles. We don't know how they were, what was the purpose to produce them. It's not debates, they occur on a very large area from Poland to Slovakia, part of the Eastern Germany to Elb. I don't know about the evidence in the western part of the Europe, but it's only one part. But the question is, why so much lead occurs on the sides? Because the lead was not used in the construction material, as a construction material, we don't have lead roof, for example, and probably the most of the lead was used for the cleaning of silver. And it started with an idea to look for the production sites. This is a picture from excavations of this summer, led by Ladislav Arazzin, who is sitting here in this hall. And this excavation discovered a furnace. The furnace, we have a data here. And so the analysis with the portable et cetera found proved that this furnace and other features are connected with the production of nonferrous materials. I know. There's a large amount of copper, of course. Lead, also gold, but we have no silver. We have also no slag in this production area and no remains of silver ore. Probably in this place was partly refined silver ore, changed into the pure silver. And we have the evidence nowadays very similar from two sites. One is in Visehrad, one is already mentioned in Libitsa. And this had probably connected with production for the mines. The mining started in the second half of the 10th century. So that is how we shared that with Libitsa. And this research, we can say it's at the beginning. So conclusions, there are very important structural changes in the second half of the 10th century to the 11th century. The economy of the state changed from the extensive use of the resources as the change in the centralized system of the classes. And of course, with that occurs very important changes in the society, crystallization, and emergence of the number of families in the 11th century and, of course, the technical innovations. Thank you for your attention.


Larkbark, I feel for the country of Canada, it's a shame what has become, yeah? Me too, me too, me too. It's sad, really. Plutonic plurals, if at some point, only the 20 to 30 percent, or only more intense parts of it, who were the source of the mass formation, are left believing, then it should get better, hopefully. Hopefully those people that fell into the trap of the mass formation, realize what has been done. I hope they they realize what has been done. I don't want people to bury their heads in the sand. I want them to, because the first look, the first thing you do as to improve your life, is accept the mistakes you've made, right? It's the same thing for addiction, right? The first step towards healing is accepting that you're you have an addiction, accepting your addiction, right? That's what I hope people do.


This is stock number 10346. We are here at Summit Automotive in Fond du Lac, Wisconsin. Your new and used heavy-duty truck and Ford headquarters. Today we are checking out this super clean 2016 Ford F450 crew cab long box dual rear wheel. This truck has the 6.7 liter power stroke diesel and has been fully safety to and inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off and this truck is 100% ready to go. White platinum tricote metallic is the color we shoot all of our videos in 1080p 60 frames per second so if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it is like you're right here looking at the truck with me and definitely your best way to check out the vehicle quality and condition wise before seeing it in person so you can make a smart buying decision from the comfort of your own home. If you want to check out more photos of this truck in the upper right hand part of your screen is a link right to our website so click that and check us out there factory 19 and a half inch polished aluminum rims continental HSR 22570R 19 and a half tires with a right around half the tread left on them it does have the FX4 off-road suspension package so you get the Rancho shocks frame and under body looks pretty good didn't see any dents or dings or scuffs on that front fender has the nice clear headlight lenses front bumper and lower valance no major dents or dings on that valance looks good and it does come with clearance lights up top there factory fog lights passenger side fenders in nice shape as well and the passenger side rim no major scuffs or scrapes on that as you go down this side of the truck you can see just how clean that body is how reflective and mirror like that paint is we take these HD videos so if you are far away or even if you're close by and just cannot make the trip down but you're still interested in purchasing the vehicle you can see the vehicle you can hear the vehicle and you can have confidence that you're dealing with the right truck and the right people we offer a summit auto fast-pass option in the upper right hand part of your screen where you can apply for financing get pre-approved see a payment quote even appraise a trade off from the comfort of your home so when you get here you'll be absolutely ready to go frame and under body is an excellent shape does have all the remaining factory exhaust and you can see those lower rockers no corrosion whatsoever on them looks really good under there duly tub looks like it's in pretty nice shape back tires have just as much tread as the front tires and frame and under body is very clean it does have the camper package with the anti sway bar which is what that is right there these back rims are in nice shape as well and as we come around to the back of the vehicle really nice and clean back here it does have a full towing package which includes a receiver hitch and seven pin wiring backup parking sensors the only thing I noticed on the entire truck one little ding on that rear bumper there other than that very very nice the tailgate is an excellent condition has a tailgate step assist has a spray and bed liner fifth wheel bed rails and it has a 95 gallon auxiliary fuel tank and toolbox back there so 95 gallons on that rds tank down this side of the truck just as clean as a passenger side and for full disclosure this back rim is in nice shape as well as the driver's side door code entry we do have the code for that also has the power scope mirrors so they power fold in like so and I was like showing both sides make sure make sure that both sides are working and they will also telescope out and in so that side's working there and this side is working here Sony sound system power windows power locks power mirrors memory driver's seat speaking of the seats you get the tan leather interior both of these seats are heated no rips or tears on the seats and both of these seats are cooled lumbar weather tech floor mats throughout auto headlamps and you do get power pedals and tilt and telescopic steering wheel as you hop inside the truck here you can see that this one only has 31,580 miles instrument cluster is very nice and clean comes with a leather wrapped steering wheel bluetooth and audio controls on the right information center and cruise controls on the left comes with a six-speed automatic transmission this one has the my Ford touch radio and FMN series XM radio capabilities that also has factory navigation this is also where your backup camera shows up you get all your climate controls here as well including your heated and cooled seat buttons and then you got your radio controls right there as well as add a phone for your bluetooth cell phone turned out four-wheel drive factory exhaust brake traction control factory brake controller for auxiliary switches I believe they added the exhaust brake in 2015 I believe was the first year that you could get that down here you can do your climate controls dual climate control 110 volt 150 watt plug-in passenger side seat and floor mat are an excellent condition as well and this one does have the power sunroof you get your home link buttons for your garage door security systems and lane systems up there power sliding rear window and your map lights as well we'll take a quick look at the back seats and then we will check out under the hood there's that if you wanted to take a look at that RDS tank there all the specs on it feel free to pause it at that spot back seats are just as clean as the front seats no rips or tears back here it does have the power sliding rear window with the built-in rear defrost you do get a locking storage container underneath the seats there weather tech floor mats back here as well there's that storage container that locks with the ignition key these back seats are heated on the outboard side your controls for them are right there and you also get a 110 volt 150 watt plug-in and a power point back here behind the seats is going to be your factory subwoofer and your latch tether anchors for any child car seats you also get child safety locks on the back doors and we'll take a quick look under the hood I would personally like to thank you for checking out the video today and I hope from this HD video you will been able to tell just how clean this truck is all the way around inside note under the hood we have the 6.7 liter power stroke diesel engine base very clean runs very smooth the hood light works this truck has been fully safety and inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off the truck has been gone through mechanically 100% and is 100% ready to go I'd highly recommend it from a quality and condition standpoint and to see more pictures of this truck or one of our other 450 new and used cars trucks SUVs minivans Wranglers half tons to quarter tons one tons for 50s five fifties you name it we got it go to our website www.summitauto.com full pictures and descriptions of every single vehicle from two locations all at summitauto.com if you'd like to check out more HD videos you can go to youtube.com slash summit auto remember to like subscribe and share on this video and all the videos that you see there in fact in a second you will see link to subscribe to our YouTube channel on your left it linked to more f450 trucks like this one on your right if you've not been to our website on the bottom link to this vehicle on our website click those check us out and we're super excited to help you with this really clean 2016 Ford f450 crew cab long box duly lariat package thanks again


Good morning Hank, it's Tuesday. So in 17th century England, King Charles II got a little concerned about all the political talk brewing over cups of coffee and cafes. You know, people were starting to be like, there might be some downsides to this political system where the one true ruler is chosen entirely based on whether his daddy was also the one true ruler. So King Charles II started this epic PR campaign against coffee, which included this anonymously written petition against coffee, which reads in part, coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base black, thick, nasty, bitter, stinking, nauseous puddle water. Now I know that description is meant to turn the reader away from coffee, but all it makes me want is a steaming hot cup of puddle water with which to scald my chops. I love coffee, it brings me energy, it brings me joy. I really only have three problems with coffee. One, if I drink too much of it, it makes me jittery, and also I talk too fast too, because it does not arrive at my house on a regular schedule. I sometimes run out of perfectly roasted, carefully sourced coffee beans, and three, the profits of most coffee companies don't go to charity. Well, the Awesome Coffee Club cannot solve problem one, but it does seek to solve problems two and three. A few months ago, we semi-secretly launched a coffee company. The testimonials down there are from people who already signed up. The idea is simple. We work directly with small farmers' collectives in the Tolima region of Columbia and provide you with awesome coffee every month or every two weeks depending on your preference. Let's start with the beans and the people who farm them. There are three things that make awesome coffee different. First, we know exactly where the coffee is being farmed and who is farming it, which is surprisingly rare in the world of coffee, and our sourcing partners at Tsukafina make sure to pay those farmers directly so that money stays in the communities where the coffee is being grown. Second, our coffee beans are grown by communities actively working to eliminate deforestation, which is essential because coffee is a driver of deforestation, and this project incentivizes farmers to use long-standing coffee groves rather than clearing forests for new ones. And lastly, compensation. We pay higher than market rates for awesome coffee beans and also guarantee a minimum payment even if market rates drop. This increases farmer income and also allows us to get like the very best beans. Our friends at First Crack then roast awesome coffee to a rich medium dark roast and you choose whole bean or ground and once a month or every two weeks awesome coffee shows up to your home. The coffee cost $22 per bag, which includes shipping and you can cancel at any time. No questions asked. If your household like mine drinks more than 22 cups of coffee per two weeks, then you can order multiple bags. But wait you ask, do you ship internationally? Alas, no. At least not for now. Explanation in the doobly-doo. Sorry. Here's the best part about the Awesome Coffee Club. All of the profits are donated to fight maternal and child mortality in impoverished communities. Not some of the profits or most of them all. Long-term systemic problems need long-term systemic solutions and our hope is that the Awesome Coffee Club, like the Awesome Sox Club before it, can provide ongoing long-term support to charities working to build stronger healthcare systems starting with a maternal center of excellence in Sierra Leone. Since we soft launched this spring, we've received so many wonderful pictures and emails and tweets about the coffee and it really is the best beans roasted perfectly. We think you'll love it. It's good coffee you can feel good about. Oh wait, I should probably tell you where you can get it. Awesomecoffeeclub.com. Link in the doobly-doo. Hank, I am so nervous-sided. I hope this works. I just made up a word, nervous-sided. That's my feeling most of the time. I'll see you on Friday.