et all the fossils in one go that you need Sebastian been a while since it caught a live stream, but just tune in now How has shiny hunting been going? It's been going good. Sebastian. I hope you've been doing well mate as well And thanks so much for coming out tonight Um Today it's been it's been it's been a fun stream. It's been fun stream It's just we haven't had any luck really getting the the alphas, but I guess it's kind of To be expected a little bit unless we got like super lucky With an early an early shiny which we haven't so far, but There's still a bit of time still a bit. So let's keep going one or four Tom and colt that would be yeah, that would be lovely here Five minutes spawn and then another five minutes spawn straight after that if you need another one, of course But you might not you might only need the one Agres you're off. Thank you so much for coming by the stream tonight I hope you have a great rest of your day a nice weekend Enjoy pokemon presents if you don't catch it with tb4 sunday and if you are around sunday evening We will be streaming kind of doing a recap of the pokemon presents and Talking about everything That was announced and we might do a bit more of this hunt if we don't if we aren't successful tonight So have a great weekend. Thanks for coming by as well Vagana I don't know why but legends are also feels a bit as a letdown to me Oh, man. I'm sorry to hear that dude Don't really say why though glad Glad you new castle is out of the relegation zone or and salad is godly at the moment salad is godly Has he signed a new contract yet? And if not, are you worried that he let we might be like come play for us As I like big signing in the summer if we stay up Could you imagine that'd be hilarious? Not that hilarious for you guys, but it would be really good for us I would love more salarate new castle. Could you imagine how epic epic that would be?  Wow It's a lot of hours I'm way past way past that I think A new bit of bob blocks. How are you doing my friend? I hope you're well. Thanks for joining us tonight. I hope you're having a great Friday, mate Wolfie, hope you can I can catch a new car. Hopefully. Thank you so much I really hope we do manage to get a little bit of luck before the stream ends tonight. It'd be nice Kids maximus in castle is cool Ah, thank you. Yes. I appreciate that It's my team They're the best and it's nice supporting them now again I can support them like throughout the whole time Mike Ashley on them, but it was pretty it was pretty grim H3, how are you doing? I hope you're all well and having a great day, mate. Thanks for hoping to join us tonight No shiny garch I'll be there. Okay Head back to the village H3 How are you doing 105 goes for the car. I admire patience. Thank you so much, mate. Yeah, it's going all right though It's going all right Chat is on top form tonight. So it is making it. It is making it really enjoyable grass monkey How are you doing? I hope you're well We're going to he says he hasn't signed yet, but it's the club. Sala said once That he wanted to finish his career at Liverpool So keep dreaming I feel confident though that he'll sign club works hard Yeah, that's a thing like, you know I think clubs one of those managers you want to play for um And he is world-class, you know, so but you know The draw of Eddie how's black and white army might be too much for him. Sala might already be like I need to this is going on in Sala's head right now He's like he's feeling guilty because he's like he's already He's dreaming every night about pulling on the black and white and and Rocking up to training to have breakfast with Eddie how and the lads every weekday morning and um He's waking up in these cold sweats and he just can't get the courage to actually tell Jürgen that he's this is what his dream is. He wants to play for the tune army Um, and he's got like mad anxiety about it and he doesn't know what to do So he's just he's making excuses up that it's about the cash But it's not about the cash It's just he can't he hasn't he hasn't got the the guts to kind of say yet Don gingerly. Thank you so much for the sub and for joining us tonight. My friend. I hope you are well So yeah, that's basically my theory on it maganda Bebham, I think it's the same one Bebham. Is it not the same one that we've just had? I just worry it's just that one in the air I just worry it's that one in the the rock. I mean we can fly over to it and check I just feel like it is Don't watch it quit. How are you doing my friend? Hope you're doing good I can give me some tips on how to shiny hunt. I have a full video on the channel With all the the the information on mass outbreak shiny hunting if that will be helpful It'll probably be a bit more in-depth than Me kind of quickly Going over a few things But if you've got any specific questions you shoot them at me my friend But there's a couple of videos on the channel that go over everything you would need to know that should help And um, I think have been helpful to other people So hopefully they are to you as well my friend But thanks for joining us tonight parker and his brother. That's how you're doing just got Put on my honesty. I'm playing right now. Hope you're enjoying it parker and um, yeah You're gonna have a blast with it.  That's awesome. Mate. Congrats, dude. Jealous Give me that shiny look. I need it. No Congrats, man. That's awesome Got a good one You won't beat the power of a home day and feel And with you never walk alone at your back. Well, I don't know mate. I don't know Since James's park has been rocking lately Big more might be like Got to do it. Just got it. I've got to do it. I've got to stop get having these dreams and just go and live my dream Ask Bebham Bebham's Bebham's from Egypt. So Like Mo Salah is a national treasure. Like he's a national hero to Bebham Roxy. How are you doing? Bebham will know if Mo Salah will join Newcastle or not More than us to I think Maganda. So I'm gonna throw the vote to Bebham and you'll tell us See, come on shiny garchomp. Noob Noob of Bob Locke's you lay what shiny should I hunt star raptor or samurai samurai 100% go for samurai. Yeah Is that in the air space distortion? It's where way more difficult shiny to go for in the eevee. Okay. We'll check the eevee Bebham don't know sit on the fence Bebham you have to decide Nova we're currently hunting the start as by doing distortions Ah, good. Look Nova keep us up to date with if you get any like but really good luck with that We'll get Minamino and Afro and And send him with Salah This must deal no way. Yeah, just fool us That'll be 200 million please And it's Minamino and disguise my god. Could you imagine? Bebham last rumour You heard about more big more was that real madrid? We're gonna bid on him. But even that was ages ago.  Thank you so much Roxy and thank you so much for joining us tonight I hope you do enjoy this dream with us And um Have you been playing much legends arceus the eevee we forgot about it? Okay, don't let me forget about the mass outbreak We'll check the shiny and we'll go for eevee because the shiny eevee would be amazing Kind of bebham How did mendy? Yeah Scott sallow was due to go to chelsea. However, I think abramovich assets will be frozen. So though Yeah, it seems like that doesn't it hit you my dad would be crust if more sallow left Liverpool I think every Liverpool fan would be Roxy subscribe. Thank you so much Roxy really appreciate that Thank you so much for the support Paul got alpha whirlpool no way And an outbreak today so happy and thought of you keep up the amazing content. Thank you so much paul Appreciate congrats on probably the most epic alpha pokemon you can get in legends arceus Well jealous mate, that's awesome. I've got to do a whirlpool hunt at some point Right, okay. No shinies this time around. Where is the eevee outbreak? Oh Yeah, it's exactly the same place as the That just must be the the location for the outbreaks Okay, let's go and see if we can get a shiny eevee. That would be a nice bonus for the evening. I reckon Ba da ba ba ba ba ba ba is player. How you doing? I'm good my friend. I hope you're having a great Friday and thanks for hoping and joining us tonight. I hope you're having a Well, I hope the start of your weekend's going good. Anyway Since it is a weekend tomorrow, which is the best news ever I don't know. I just felt like a long week this week Colin I got a shiny alpha stand there yesterday. Congrats Colin. That's a nice one to get Are you gonna roll that into a Suyun we're there Where are they? Oh, they're over here. Oh, this is better because yeah, this this feels a little bit easier Then there's all ours Please let us get a shiny eevee. That would be that would be so good. That would be so hype And then I think I would have a shine. I'd probably go for espion next. I think in the shiny Evies Right, is that one of all like miles away? Oh, we're not getting that one Okay, it's got away Man my my target is Okay, that's that's fine Okay, if we just throw into that area, we should be kind of all right The amount of jet balls I'm wasting Is ridiculous. I need to just take my time a little bit with this. I think Right. Okay. Good. Can we get that one? That one's just not No, okay Might need to go into the grass to be honest I think there is only one left Oh, no, there's one down there. Okay. That is the last one though Oh, we aren't getting that one that one's It's weird. There's no message popped up though. There must be more kicking around somewhere But I I literally don't think we've got the shiny here. I think that's it There we go Never mind. We tried we tried for eevee. It didn't happen I don't bury 106 hours and I don't even have arseus yet. I can't stop shiny hunting. I don't blame you like Like arseus feels like it's kind of like you don't need to do it.  His running stats and work rate is the best in the world fred Your mirrors gelatin I wouldn't say not fred like a hundred percent wouldn't I think that would be a great coop But the problem is mate the problem is I don't think man united will sell to new castle I really don't I think I think we can take a big lesson from how They took the absolute mick in the the um the january window with the whole uh lingod situation Uh, and I just don't think they're gonna sell I think they're gonna put a massive premium because they didn't want the takeover to go through like we know that We know they didn't want the takeover to go through They feel threatened by the potential what new castle could do And uh, I think they're gonna they're just gonna make it difficult for us to buy any player off them and I just think unless fred can like force a move which you might be able to do I just don't see it happening. Unfortunately. It's just like pretty sad to be honest But we can see we can see may may may happen. But yeah, I agree with you fred would be incredible Like brazilian midfield for new castle be epic parka Rowlett has always been my favorite start and I love to see him in pokemon rc Is I know it's so nice that they got like a different Like combination of starter pokemon, isn't it? I did love that Like cinder quills being like one of my favorite all times like starter pokemon. So to have that It was just like wow, it's kind of cool to be able to kind of start with cinder quill But the the the random selection of starters is awesome Bebham you're desperate for me to do these outbreaks Desperate you're gonna like rinse me of like all my jet balls, mate I swear I came into this tonight with like I swear I was in the 80s and Now we're in the 20s I can go and do the gible outbreak if you want. You're desperate to see an outbreak. You're just desperate to see a shiny It's just slowing down. It's just slowing down the alpha hunt. That's all I think the gible outbreaks over here Right. We need to dodge this gochum Pretty sure the gible outbreaks right. Yeah, it's right here Yeah, it's over there. We can see it. We can do the gible outbreak. We are here. So It might be worth seeing if we can snipe them from up here It's a good. Are we too far away? Maybe now that we're good here Wow, we are too far away from them Can I stealth spray and that ledge? How is that ledge stopping us? Okay, that's Yeah, they're all spotting us now Okay, I'm not doing this. This is just gonna be this is gonna be this is gonna take too long. No, no, no Let's go back into game No No, Bebham We're not doing it. Sorry Bebham. I apologize If it was something less aggressive, I would but that is gonna take ages And we could do like way more resets in that time I retreat We stay up, which I think we will a lot might be considered more likely doing the league than manu This is true. This is true. I think we'll win something before manu do I think well the the league anywhere. I don't think cups and stuff can't Jeremy, how are you doing? I hope you're well. Good luck on the alpha. And if anyone's still invested I got my alpha shiny crowbar last night after nine days. Wow. Congrats, Jeremy. That's an awesome awesome hunt Congrats with just having the persistence to keep at that But I'm super happy to hear that you uh, you got that that's a nice shiny as well.  Do you need to do bring me in back? Fiona to level 10 for the shiny charm Yes, you do you need uh, yeah, you need Manafi and Fiona for the shiny charm. Yeah, so they're both Both in the decks to register. The only things that you don't need are going to be like shaman and dark cry Which are the kind of extra event stuff But everything else you're going to need to 10 for the shiny charm. Yeah Which is a slog, but good luck with it mate. Good luck Noob of bob locks. You're like what is a good way of getting the shiny charm fast? I think if you Like the best thing that I did I wrote down like I went through my decks and I wrote down like I don't know if anyone else you could like type it as well I can a word doc or not doc or whatever Um, but I I wrote down Just went through my decks when I'd finished the like the the main pulse game stuff I had no most of to do other than my decks or shiny hunt I just wrote down everything That I needed to get to the perfect like the level 10 So discounted everything that it didn't and then what I did was I went through all those pokemon and then looked at their specific kind of um tasks that they had And like just identified the ones that were easy to do Um, and like try to work out what I could do without the minimum amount of effort to get them like to 10 Um, and a lot of that was just got to get using moves over and over again Like it would be use a certain move or use an agile style or a strong style move And then try and combine that so you would do that together.  So it cuts down the time by a immense amount And that's the kind of thing that I would I did just went through now. There's some annoying pokemon to get in your level kind of finished like Uh, herpeenie is annoying because I think you have to catch it and feed it I don't think defeating it really like there's some of the baby pokemon are pretty annoying because you can't I don't think defeating them gives you many points and I think it's just catching them Clefairy's another annoying one Like feeding them is not too bad. It's just getting the spawns for them Like munchlax almost like that's kind of like a difficult one to get the spawn to appear And then I think you have to use like rest like maybe 10 times as well So you could catch maybe two And do that and just do the combinations, but there they're like The quick tips. I did ask like if it would be helpful to do a video on like maybe like some like 10 of 10 tips and things to Quickly get level 10 in your desks for the shiny charm Like if that would be useful because I got a bunch of stuff I wrote down when I was doing it that I thought I would do that different next time Um, so that might be something I could do that might be helpful But like just off the top of my head. There's some stuff that I think would be Would be useful to keep in mind and how to approach it. Maybe But I hope that's helpful Steven Barry, how are you doing? Hope you're well bought alert. I know the bots have been on They're just constant tonight. It's super annoying, but thank you big shout out to Bebham And everyone in chat show Bebham a bit of love. He's been doing his mod job and keeping these bot at bay all night So thank you so much Bebham. You are a true true champ my friend. Thank you so much Eric, how you doing? I hope you're good my friend having a good friday And thanks for joining us tonight nova already over 100 resets these alpha hunts are very quick They're not too bad actually and considering that we're doing like gar trump as well It would be so much quicker. I think if we did Just the lucario If we did just the lucario like we'd be just going to like this But around this spot here And then resetting but we're going like that extra a little bit as well for the gar chump. So it is adding a little bit extra on But So we probably could have done way more to be honest if we just concentrated on lucario But it doesn't make much sense to I think like checking both of them Is way More effective to be honest, I don't know Seeing barriers it just made all whenever I hear the flute. I feel like it's going to finish off the theme from Yeah, I know what you mean. Yeah It's my it's it's it's kind of nice that they've got that in there. It's um Like a throwback like it just a kind of tease to the the main titles that we got back in the day, isn't it? I like it though Toshan, let's go mate. Shiny gear dude. Awesome. Congrats mate. Nice. Congrats on the shiny Michelle pier. Ah, congrats on this. Oh, you're doing the shiny mercure. Nice. Good look with that That's a hard one like it took me a lot of resets to do the mercure. Hopefully you get it really nice and quick I really hope you do Keep us up to date with how the the hunt's going though. I can't care if I evolve my shiny stand like can I ride My shiny weird. Yeah, unfortunately not They should have allowed you to do that. That would have been like so good I don't know why they didn't like just Swap round the ride pokemon It would have been so good. It would have been such a nice feature to add in as well But yeah, unfortunately Been mad hectic and there we go again Bebham again. It happens so The bots the bots they hit us tonight Toshin Toshin ways to have with the gold rock with arms. Well, shiny gear dude is pretty epic So I'd be just as happy my friend Jesus these webcams are like literally Relentless Callum, how are you doing? I just got a shiny gabite after an outbreak that I flew over trying to get alpha lukario. Congrats Callum, that's nice. It's always worth going to those outbreaks, isn't it? I kind of feel like we should have we should have been doing that way longer ago In case maxima still hunting shiny syndical 169 Keep going keep going my friend. You will get it. It'd be so worth it when you do but like Congrats on like the the persistence with it Steven how do the outbreaks work? So then like when you approach an outbreak Steven? It'll be like there'll be four pokemon And you kind of have to like if you catch or knock out one of those pokemon and or If they're like skittish and they'll run away and they despawn then every time once Like knocked out caught or despawned it'll respawn a new one and that'll keep happening until Until the outbreak ends Um, but you have increased shiny chances um in an outbreak So you have like the the the base kind of shiny rate of something being shiny and that outbreak is like One in 158 so you have really good chances of getting a shiny in an outbreak Um, so it's definitely worth doing them The Wolfie Glick is giving away his world 16 trophy. What? No way. What is this in a new video Beb? Or is that a tweet? Well Can't do that. What's he doing? I need to find out Did you see his newest video that he did? Um And breaking down like the turns in vg It's so good. It's such a good video like wolf's contents amazing. He does he puts a lot of work into it I really enjoy his videos though tweet, okay You need to see this he's giving it away. He tweeted it about an hour ago What's he what's it? How's he giving it away? What's he doing? Yeah, let me see this. I need to see this tweet. All right. We'll check the gore jump then we'll check Swoop come on gore jump give us that jingle that we all want to hear That's an alpha gabbite And an alpha gore jump one of the chances That's pretty epic double alpha But we want the we want the we want the double shiny I almost want to translate it and do it into arabic. You should mate.  I cannot remember his name and he would kill me right now But he did it in italian. He translated it. Yeah did the entire thing. I think you should do it, mate It's worth it 100% it's such a good idea to do it. I need to see his tweet. Let's see wolfy wolfies My friend What's he tweet about I'm giving away my world's trophy. All of you have to do is to win. It's like retweet followsaik and dm Win the 2016 vg world championship and the masters division tag two friends. Good luck. Wow What a guy giving that away You know, it doesn't need it though, you know, it's a nice it's a nice memory for him to have but you know He's done it. He's probably thinking I'm gonna win. I don't need it. I'm gonna win. I'm gonna win this years He's like, it's all right. I'm gonna have one in like a few months. Anyway, I'm gonna have a new one So I'll I'll give this old one away Ah Go away bots Stop attacking us tonight Sorry chat We're trying to uh, we're trying to keep a handle on the yet the um the spammers That's an awesome giveaway. That is a very awesome giveaway It's a cool bit of memorabilia to have though, isn't it? Really cool Come on be shiny new choreo But um, but um, but um No shiny there I know eric it feels like they are trying to take us over Vandalizing the chat D boss, how you doing? All right, should I change to evie hunt or keep trying for a new one? Change to evie hunt I would I would I would I'd go the evie Evie's a great one to go for That would but without I would do that. I would I would I would go with the evie hunt I love that that's brilliant set. I feel like wolf is joking now The third requirement for the giveaway is what's the third requirement? So like retweet follow When the 2060, uh, it's such a troll. I didn't even read that line That's hilarious. Yeah That is brilliant That is brilliant eric. Thank you so much for the serve Seth thanks for pointing that out. I would have been like, oh my god. He's like give it away I don't went to like Liverpool region. I'm probably talked about that and like being like the fool being like Did you not read the tweet pop? That's epic. I love it Oh, I'm a transport and we need to go back to the village the village We need to go back Professor take us to the village Cyrus, do you know where clefler is? Yes, it is in the coronet highlands. You need to have it at night and you need to go to See if I can show you on the map all autumn Fabled spring is the area that you need to go to mate and it needs to be at night And you need to be on this side of the water right here where I've got my icon Okay, so that is where clefler will be along here There'll be an alpha clefable around here and the clefler is going to be like around this area here It's not there. Just go back to juba life come back to that area. It's a bit of a trek But hopefully that helps you out mate Callum, uh, I got a double shiny evie outbreak recently Uh, evolve one to umbrae and what should I evolve the other ones into? I did when I got my second evie. I evolved it into sylvian my shiny one So you could do sylvian. I really like sylvian, but I also like espion as well I think espion's got that really nice green shiny to it. So that might be a good shout as well Outside of umbrae and though it was your second favorite shiny evolution like I'd always say glaceon as well, but it's not like the most Standout shiny, but I do like glaceon Don't you need to be on the side exactly? I saw one on the other side. Oh, I've never had one on the other side I've only ever had it appear like Like about seven or eight times just on that one side of the bank like I've never had it on the other side just clefable Um, it's always been that one spot On the same side as the uh the clefable Kind of weird I'm guessing it can probably spawn either side, but yeah, that's just that's just where I've kind of had it in my game Currently hunting hunting Rotom. I don't care. That is awesome. Good luck with that. They're so fast Yeah, they're crazy. I kind of ended up just battling them one by one Um, and it seemed to be the the the best way to wear To do it knight, but it's so stupid times out Seth for typing ha ha It's these spammers mess up our chat. What? Nightbot did that. Oh my god. This is what I don't like about night, but it's not like super consistent Seth, I'm sorry mate for the time out. I apologize. I will try and get that fixed So we don't have it in any future streams right This is gonna be 120 Come on. Just be shiny. Just this one time freezer appear golden No, my blue guy Alpha dust globs. Wow That's a rare sight. I haven't seen one of them ever. That's pretty cool But not worth delay the hunt We can get another one of them at another time probably never see another one of those ever again I forget where sneezle is in the distortion obsidian feel lands sneezle and weevile are both in obsidian feel lands Distortion so you can get them there. Hope that helps mate. Seth. I've been so terrible. What kind of Saying ha ha how dare you? Yeah, mate. I'm sorry mate. I do apologize nightbot not playing Not doing its job. Definitely not tonight Sebastian, I've only got one alpha shiny and it was Zora. That's a pretty epic one to get That's a beast of an alpha shiny to get there. Congrats. Sebastian. I'd be happy with that for sure I've like literally only got one as well um It's such a lucky one. It was just a glide guy. I got Seth, thank you so much mate for becoming our latest member on the channel. Really appreciate it, mate And chat sure Seth some love. Thank you so much Seth it's great to have you and the streams is always mate, but really appreciate the extra support and we No, we can't we can't we can't we've done it now And now we're stuck now we're stuck I hate that it disables your ride on pokemon. Let's get out of here Ah As you kill yet too many resets mate probably a lot more to go as well. I think I think yeah, it's like one and five hundred and eighty Odds of a shiny so we've maxed everything out. Got the shiny charm so If we get lucky it'll be way before that, but it could potentially be more than that as well, so We'll see we'll see how it goes Maganda, thanks for the fun stream and leaving for today and good luck Thank you so much maganda and great to see you again mate and take care of yourself and hopefully catch you soon my friend Dan, how are you doing mate? I hope you're having a great friday. Thanks for joining us tonight Prima, how'd you become a member? There is a little that I think there's a little button down below the chat W don't want to evolve piloswine because it's really yellow When it revolves dark green. Yeah, I know what you mean. Just keep it keep it for when you can get access to new viola Seth had to join the content is too good late Uh, thank you so much Seth and everything you do help me a lot to vgc and managing to get fairly good in a short time Well, hopefully Seth, thank you so much firstly I'm pleased the videos have been helpful and we will have a lot more vg content on the way So it will all be kind of starting As of like this week and then going forward. So hopefully it continues to be helpful mate, but thank you so much mate I really do appreciate it, but Competitive content is back on the card. So we will be putting out a lot more And hopefully it's good. I really enjoy series 12 as well. So it's gonna be fun doing it Chloe, how are you doing? I finally finished the game over a hundred hours spent doing so Chloe That's awesome. That's like it's such like the amount of content in the game is crazy for like you think It's good, but congrats on finishing the game. I hope you've enjoyed it You're gonna be doing much shiny hunting now or what's the plan with it kind of move on or Wait for the dlc potentially that we might get No, but Bob blocks. You've got the shiny samurai. No way Dude, let's go. That is amazing Dude Shiny samurai. No, that is awesome, dude. Congrats, man Epic like this space distortion shinies are like not easy to get And Callum do yeah, I've got the I've got the perfect dex entry for uh god chomp and lucario And the shiny chomp, but you wouldn't think it but I do have them all They all they all they've all been done Yeah, rose. Thank you so much for coming out of the stream as always rose. Have a great weekend and um if I don't catch you on sunday I hope you enjoy the the uh the pokemon presents We'll be streaming like later on sunday if you are around it'd be great in big w Thank you so much for the uh for the five dollars and the support my friend and the massive controller, which I love Thank you so much, mate. Appreciate all the support and thanks just at the end of the day for coming out of the stream It's been awesome hanging out with you tonight and everyone else The word of the shiny stars we could be The shiny starters are I really I want to go after them. I really do but I think it's such a hard. It's such a hard hunt. I think like Like fair play to everyone that's already been doing it shiny samurai hands down the best three hissui and stars I would say so. I think yeah deciduous just the original deciduous just Way better in my opinion. Although. I don't know if that's just because I need to like let them the hissui inform Like go on me a little bit more. I don't know Ah kind of said 172 now Damn, there's a lot of resets. That's so many so many. Hopefully you get it soon, mate. Hopefully do Have them. It's really odd pretty much you should find it though Floyd definitely gonna be doing some shiny hunting also really do hope they really said dlc soon Hopefully well fingers crossed Chloe. Hopefully from all accounts it will get announced this sunday. So I don't suppose it'll be too long after that before we do get it if the rumors are true Obviously, these are all rumors. So that's just speculation um But like I said at the start of the stream, I think riddler coup Is pretty much bang on with everything they say or kind of tease or anything like that so I feel like They're the most reliable source for kind of any sort of hints at stuff That's why I feel like 99 confident that the dlc is what's going to get announced on sunday But Could be wrong. It could be gen 9. It could be anything, you know who knows Only the pokemon company know And I'm sure whatever it is, it'll be good. It's gonna be 14 minutes. So it's not gonna be like a short one. It's not gonna be Nothing something will get announced, which is quite exciting Unless it's where there are people who are getting there really fast and people who are suffering. Yeah I think I'm in the suffering camp with you for sure. Yeah I've seen a lot of people get the shiny alphas very early like in the like below 50 Below 50 resets like a lot of people get below 50 resets And I reckon like a lot of them haven't perfected the decks or got the shiny charm It's almost like if you've got those things It takes you longer to do it if you haven't got them. It's like, that's all right. We'll give you a bit It's like they twist the odds around. I don't know This is just my paranoia kicking in now It's homicot and still no distortion I'm just flying around looking at the last wisps of the area Distortion isn't spawning. The weather isn't changing, is it? Because the weather can play like I did say the weather can play like a big part. So if the weather changes Will reset your timer if it is one of the three weathers So it's worth just keeping an eye on the weather But hopefully it spawns soon for you Can be frustrating when it is taking a while the other option is just to go if you don't You know, I never like to like leave the area on some kind of there because I feel like You could go back to jubileaf and come back and it could be then another 40 minute wait Which would never be good when you could just kind of carry on waiting Then you wouldn't have to be waiting 40 minutes from the time of now You know what I mean because you've already been waiting so long at a berry Dying, I know I've probably got a Liverpool regional and talk about that. That's totally something I would I was just saying about tag two friends. Yeah, I know Something I'd probably say a wolf in like a while if I ever speak like next time I speak to him I'd be like man, I can't believe you give you world's trophy away And he'd be like wait what? And then I would look like a complete fool as well Yeah, it's totally something I would do So set has saved the day Really cool. What was the name of that person really cool? Which person? I'm so confused Nova T boss. Thanks for the input on the evie got a go but looking forward to the next stream Thanks so much for coming by T boss great to hang out tonight and good luck with the evie hunt as well Hope you get it really soon Why are you always blue Lucario? I do love your design blue, but we don't want the blue outfit tonight And god chomp. I don't think you'll ever be shiny All that time spent 100 strong style attacks and god chomp is just treating us like this Calum thing I'm still hunting the Lucario, but I don't have the perfect decks But I do have shiny charm. Is it worth perfecting the decks? I think it only boosts by about 300 at that point, you know So maybe not like it is quite a lot. I guess But I think it's like 1 in 800 So you'll have like 1 in 800 with the shiny charm And I've got like 1 in 500 So there's quite A difference, but is it a difference enough to like I'll show you the decks entries for them. Um That's god chomp. That was a pain to do like the Times you've seen it use a strong style Move 100 100 It's just like annoying Like 40 outrage 40 dragging claw Yeah, nobody defeated with a fairy type Um Yeah So that was I don't know. I don't know if it's worth it make the lucario wasn't as bad as god chomp god chomp was definitely way worse But I don't know if it's worth it It depends what you think mate. I don't want to be like saying Yeah, do it Because at the end of the day, it's just chance right and the by the time you kind of But the time that you put into perfecting the decks you could potentially just continue to reset and you're probably gonna End up getting the shiny in that time or quicker. Anyway, if that makes sense right Where they're fully resets on time out Like there's there's three where there's a tomocall I did a video like earlier this week about it might be worth checking that out. It's like Blizzard so blizzard Thunderstorm or intense sun like will reset the timer So if it falls like badly like on when you are about to have a distortion spawn It'll just restart and need time to start again. It's really annoying. So it's like it's always worth keeping an eye on the weather for that always always And hannah hilariously perfected garados entry and that alpha shiny took me longer than nine tails and god chomp Which didn't have perfect Not totally sure if it's worth it. There we go. There's proof column. Yeah Yeah I think that's like it it almost feels like if you've perfected it I don't know it's like i'm just being paranoid here like if you perfect it. It's like gonna take longer Pretty much. I feel like that is the case where if you don't You probably have a better chance of getting it early on but Yeah Say the games like are you actually you're ah you've done that to um You've done that to perfect and try and get the shiny So what we're going to do is make it really difficult for you to get the shiny now and give you really bad rng Whereas if you don't complete the perfect excellent, it's like it doesn't know it doesn't know So it's just like uh, maybe we just give the shiny out now just to be nice See see animations 128 tries. We see it early. It's only 56 Oh somebody resets no luck, but Been quite a few Mark, how you doing? I hope you're well, mate. Thanks for joining the stream. There's a hunt going. It's going all right, mate chat on Like amazing form. So everyone's like making this a really enjoyable evening And the shiny Luck is not going though So But getting there And i'm feeling 137 for the shiny. Do you reckon? 137 Right Yes maximus gotta go really late as you know Uh, thank you so much for coming by the stream tonight, mate Really great to hanging out with you and um, hope to see you on the next one But really appreciate it. It's been great. Thanks so much for making it an enjoyable evening tonight Come on god chomp Give us something Nothing nothing 130 What's the time? What's the time? Okay? Okay vk you deserve the shiny as a reward for determination. Thank you so much vk I wish that's how it worked. It's like you've been trying a long time. Here is the shiny That'd be so good It's that onyx outbreak. I've never seen an onyx outbreak. It's mad Prima I've been looking everywhere to become a member on google images I can see where the link should be, but it's not there. I'll keep checking and when it comes up I'll join. Thank you so much. Prima. I really appreciate that I don't think you can join if you're on like a phone or a tablet though I think that I think it's only when you're on like a desktop you can do. I'm pretty sure that's how it works on youtube Call us. No need to hope. I will be there mark my word Good. I look forward to seeing you mate. I do and you have a great rest of your night and Enjoy tomorrow and hopefully catch you Sunday Right, we'll go to 137 then I'm gonna call it a day friends because I do have to head off soon, which is sad. Which is sad, but we'll uh, I guess we've got to call it We've got to call it a point at some point Vk it's gonna pop anytime soon Hopefully it does But we'll continue on Sunday after we've done a recap of the uh, pokemon presents and stuff Seth, if you make it to 150 tonight, you better subscribe. If you don't, please subscribe. Oh, so I've got to go to 150 I guess we could we could do we could do Prima try out on youtube from safari browser. My pad isn't Mitch Lee gonna send you my message in discord about the apricorn so you can just let me know when you're available Thanks so much mate, and I'll get back to you After the stream mate, and we'll try and sort something out Noob of bull blocks.  Ah, they're just They're just scallies on they they just want to get involved and just mess everything up every any time you're doing a an outbreak They're like these these bots that constantly come into the channel tonight I feel like these parruses the bot of the Pokemon legends arceus world I feel Bebham. Thank you so much for sorting that was it. How are you doing my friend? Uh, just getting into your channel looking for a shiny.  No, mate. No, mate. No Thanks so much for coming and joining the stream tonight What you need to do is Just only save when you're doing an outbreak only save at the camp when you first come into the area from Jubilee village only save at the camp then go to the outbreak Catch all the pokemon or defeat them one by one or however you're doing it If there's no shiny then Reset your game. You'll be back at camp. Then leave the area straight away at that point once you're back in your game after the reset Go back to jubilee life open come back into the same area. I hope that the the same outbreaks there if it's not like just Reset your game and do the the process like just the same steps that you've just taken Um, and then if the outbreaks there when you come back to the map Once you went back to jubilee life Then go back to camp save again At that point at camp and then go back to the outbreak. Um, and you will have advanced the seed The seeds forward by like you live and made an advance in the seeds with the pokemon So they'll be different from the ones that you've just done Uh, so that's the way to do it and then just keep repeating that process until you um, oh man, we have Totally, I think there's two isn't there. There must have been two. I'm gonna say two bevum. Yeah Yeah, come keep repeating that process until you get the shiny So hopefully that helps there is a video on the channel that goes a bit more in depth into it if that would help But hopefully that's a brief enough kind of explanation, but like I say there is um We've got a video on the channel that kind of goes over that all the details for that mate if that will be helpful Do do do do do do? Wow, we keep doing that. I want to just continue my Excursions we don't we don't prof take us back Parker, how are you doing? I hope your food was good my friend Thanks for coming back into the stream. Great to see you Tom o'Cock when you get to that first platform with the Sneasler instead of fully climbing the second part of the mountain if you go on to bravery again And then back on to Sneasler. It's faster. Okay. We'll try that Tom o'Cock so here Bravery Braviary like that Probably is faster to do that. Thanks Was it awesome? Let me know how it works out, mate But like I say if you've got any questions, just shoot them over Was it just the one reset bevum or was it like a couple because I've added two on But it might have only been one that I needed to add on Was it thank you so much for the sub. Was it I really appreciate it Thank you so much my friend Right, I definitely feel like I heard a shiny jingle there. I really do. I'm not making this up Like I feel like I could be making it up, but I definitely feel like I heard a shiny jingle Is that goodbye shiny? It's not shiny is it? See You shiny you're not shiny Anything down here shiny. It might have just been the music again, you know It could have been No shiny Well, they're definitely not shiny because you can you can tell if they're shiny I think I'm just hearing things again. I think I'm just hearing things honestly. I do Right, let's go It felt like this the shiny jingle like I heard last time which I think I was just hearing things I'm just wishful wishfully thinking It's not happening No jingle Thanks, baby Just imagining again for the second time. I didn't hear jingle oxy. How are you doing? I turn the music off completely when I show any hint. It can be so distracting Yeah, that might be not a bad idea I just love the music in this game so much, but it's probably the better thing to do Check shiny jingle is a myth It's all a myth.  It's everywhere. Yeah No, I'm the same. I'm legit hearing it like in real life like walking around sometimes like My shiny hunting a bit too much Where I'm actually hearing it. I can't remember what Johnny called it But he had like a proper thing for it, didn't he? Like Johnny had like a proper term for that Right Okay Prima, thank you so much for coming a member mate. That is so Awesome, my friend. Thank you so much for coming the latest member on the the channel and chat I can't even speak chat. Give prima a bit of love and thank you so much mate really means a lot and Always always love having you on the stream. It's always an awesome night when you're here Gdez. What's the highest you've had to go for a shiny? Just like on resets This is the first kind of like just resetting I've done in arseus. So um I'd say probably the most resets of I don't even know like thousands I did for um a specific hb flying Zaptos and it never it wasn't for the shiny. It was for a hp spread for the world championships in 2014 That would have been thousands of resets just to get that and it wasn't even shiny. Is it static zaptos in um Is it x and y? No Is it x and y? Yeah, it was x and y. Yeah. Yeah x and y um It was yeah It was that was I don't know how many because they never kept count but that was like three months and resetting like probably No exaggeration like probably five hours every day for like three months trying to get that so That was a lot of resets, but that was like soft resetting back then So it took a lot longer than like this sort of resetting So that's probably the biggest one I've had I think But like I say, I don't know how many resets It may have even been the tens of thousands. It was crazy crazy, man Right chat. I think this one is going to be the last one. So let's pray That it is the shiny But we will continue this on sunday how about just for a shiny though um So I've never really like I never when I shiny hunt I've never really done Like the static encounters before this is kind of the first time I've really done static encounters like shiny hunting I tend to do more like uh the radar hunting which I really enjoy mass outbreaks obviously in this game and then uh The dens the dens were good in in sword and shields I did a lot of shiny hunting there and let's go Even Pikachu. I guess I did quite a few for me too um But what was that like two or three hundred resets? It wasn't like a massive amount. So Yeah Not thousands, but that that's probably about as high as I get DJS, but uh, what about you? But friends I'm gonna I'm gonna just go back to town now and we're gonna save and save our progress and then we're gonna continue This on sunday after I get back and we can do The pokemon present stuff and then yeah, like I say, I'll be a little bit later on sunday, but We'll do a recap on pokemon presents hype all that stuff talk about it If you want and then we'll jump back into this for a little bit and do that that'll be a lot of fun So if you're around on sunday, I'll put it I'll put a message up and kind of put a schedule up as soon as I know what time I can kind of jump on But thank you so much for coming out tonight. It's been awesome awesome stream tonight friends You've made it really enjoyable So I had a great time hanging with you all and really appreciate each and every one of you for coming out tonight Sorry, we couldn't get the Lucario, but we will continue on with the with the hunt on sunday and into next week And hopefully we'll get it. We will get it. We will 100% get both of these alpha shinies 100% I promise you that so we'll try again And yeah, everyone just take care of yourselves Especially with everything going on at the minute. Just make sure you take care of yourselves and I'll be thinking of you all and I'll hopefully see sunday for some exciting pokemon presents news Thank you so much again friends. Have a great weekend and I'll catch you all sunday Hopefully something to care. Bye. Bye friends. Bye. Bye. Bye. Bye. Bye, bye. Bye. Bye. Bye


What do you think the purpose of life is? Or what do you think the meaning of life is? I love it how Joseph Campbell said it in his famous interview with Bill Myers. Listen, there is no purpose of life. How can a blade of grass have one purpose? How can a tree have one purpose? How can you have one purpose? Instead, you have many potentialities in life. You can do this for a little bit, you can do that for a little bit, as opposed to defining yourself as one thing. There's a Vedic saying, if you label me, you negate me. As soon as you try to figure out what you are in this reality, you are limiting yourself through all the other multivariabilities and opportunities that you have.  Well, you're never going to really know until you open up the box and view inside. And at that exact given moment, then you figure out, oh, the cat is dead or alive, but only when you labeled it. So when you're looking at your life, as Joseph Campbell looks at it, stop asking yourself, what is your purpose in life? Instead, start asking yourself, what potentialities do I have in your life? There's a famous Buddhist story, and Joseph Campbell talks about this Buddhist story. And the student asked one of the mentors, the one of these Buddhist mentors, teacher, does everybody have buddha power, buddha nature? Yes, my student, everybody has buddha nature. The trees have buddha nature, the birds, the bees, the flowers, every single thing has buddha nature. Then the student asks, teacher, do I have buddha nature? And the teacher looks at the student, no, you don't. Why not? Because you ask this question. See, as soon as you start asking a question, whether I'm human, or whether I'm X or whether I'm Y, you're not in your natural state of form. So ask yourself, does a bee ever ask itself, eh, what kind of bee am I? Am I this type of bee or that? No, the bee does his bee thing. It's in his buddha nature. When a bird is flying to the tree, does a bird ever ask itself, well, what kind of bird am I? Or, or what does it mean? No, it's in its nature. It's, it's as a Mihai, Mihai, talks about state of flow. It's in the state of flow. So going back to the purpose of life, as soon as you try to define yourself as something, you are eliminating all the other possibilities in your life. So I urge you to stop thinking about what is the meaning of life or what is the purpose of life and start thinking on how many potentialities do I have in this reality? You can do a million different things. I'm telling you, you can do a million different things. You can become an entrepreneur for a little bit. You can become a teacher. You can become a creative. You can do this. You can do that. Do you ever want to be labeled as one single thing for the rest of your life? I don't think so. Anybody does. And I'm reverting back to what the Vedic said at the beginning. If you label me, you negate me. And that's a beautiful thing about philosophy, the beautiful thing about even quantum physics as we're finding more and more similarities is as a fact that everything can become anything at any single given time. So as soon as you start stating anything, I am sick, well, guess what?  You'll become sicker and sicker. Same thing on the opposite spectrum. When you say, I'm a winner or I'm going to win this race, you're priming that reality to win the race. And I'll leave you with this. I want to keep this video a little bit short. I love the poem from Rumi. It's called Breath or Only Breath. He talks about, you know, I am not Christian, Muslim, Jew, Hindu, Sufi or anything. I am not from Adam or Eve. I'm not part of any religion, any sect, any nation, any world. I am not up nor down. I am not from these elements. I am with the eternal. So basically what he's saying, Rumi is one of my favorite poets and I consider him a philosopher too. Well, Rumi is saying is we are all interconnected with everybody together. You and I are one. And if you want to look into amazing paper for this, look into Schopenhauer's morality paper. So just Google Schopenhauer morality. It's a great paper. But you and I are one. We're all together. The Buddhists talk about this. Even if you look deep down in religion, they talk about this in some aspects. And as soon as you start realizing that there is no such thing as one purpose or one meaning, that we all have so much to give. We have so much potentiality in this world that we can do a million different things in this lifetime, but it's up to you or it's up to us to program our minds to understand this capability. And that's that. I'll leave it at that. All right, guys, if you have any questions for me about whatever, leave a comment below this video. If you like this, obviously subscribe to this channel and take care. Peace.


everyone and welcome to another edition of Rich Brand Talk. I'm delighted to have with me today Abhishek Upta. He's the Chief Marketing Officer at Edelweiss Tokyo Life Insurance. As you all know, this is the most critical period for anybody in the BFSI sector, the Jan 5th March quarter, and especially for the insurance sector with March being a significant month for them. I'm really glad that Abhishek would take our time out from his busy schedule to speak to us. So Abhishek, welcome to Pitch Brand Talk. Thank you. Thank you, Samran. Thank you so much for having me on this platform. It's a pleasure to be here. Abhishek, I just want to start first with the Zindagi Unlimited campaign which has been part of Edelweiss Tokyo Life Insurance brand philosophy for many years now. How has this initiative helped build brand salience for the brand? So Zindagi Unlimited is not a campaign for us. It's our, what do we stand for? It's our proposition typically in marketing parlance. What we call it is the positioning for the brand. Essentially, it stems from that insight that all of us have ambitions in our lives. You, me, the person on the street, even India's richest person, we all have ambitions in our lives. We all have aspirations in our lives. And to meet these aspirations, we have some resources on means available to us. This means could be in terms of money, it could be in terms of time, it could be in terms of health, it could be anything. But there are means available to us to meet these aspirations.  Aspirations are here and means are here. There's always this gap. Now, I am saying it is a good thing because this is what keeps us going. It is what probably drives us. It is what makes up, get up in the morning and run towards our aspirations and move towards our aspirations. We call these gaps as limits. These are the limits which are holding us back. And at Edloy Stokely life insurance, we say that why we cannot claim to fully remove the limit, I don't think nobody in the universe can claim to fully remove the limits. But what we want to tell our clients, our distributors is that through our products, through our services, through our offerings, we can help you in reducing these limitations. And once you reduce these limitations, you can move towards a Zindagi which is unlimited and therefore Zindagi Unlimited. That is the thought behind this positioning.  Number one, it itself has Zindagi in it and we are into life insurance. Life insurance is all about Zindagi. So, it fits over there. More important is, it enables us to create meaningful propositions to the targeted, it could either be customers, it could either be distributors, it could either be employees or anybody else through one singular platform because everybody has limitations in their lives. So, what we can do is, therefore, if you know, typically if I speak in typical marketing language, there's one thing that brings in consistency of communication in our life and which is that hook which is Zindagi Unlimited. So, that has been very good for us from a brand perspective, but more than brand, Zindagi Unlimited has become ingrained across our organization. So, he actually tell our customers, go live your life unlimited and whenever we are looking at a problem, we look at problems as limits and then we look at how can we reduce those limits, fully well aware that we are not looking at removing the limits, we are only reducing the limits. So, I think it's a sweet spot and to arrive at a sweet spot in a crowded life insurance industry which has 24 plus players was very difficult especially to a very late entrant. Private life insurance industry started in 2000 and we started business in 2012-13. So, you are getting a fairly late to the business from a private life insurance perspective. Still, then being able to find a sweet spot I think has done very well for us. A striking part of your communication is that you have a woman at the center of your communication. She's the protagonist and she's also the submission provider. What was the insight behind this? Because when we look at insurance, primarily I believe that most of the buyers are men. So, what was the insight behind this? So, let me give you a data point. Of all the life insurance advisors registered with all insurance companies put together, approximately 27 to 28% of them are women. So, that means women form and I am probably talking a data which is almost two years old. So, it is quite possible that percentage would have improved. So, women already increased, yes. So, women already form a substantial part of the seller's network already. So, that is from the supply side. Now, look at from the demand side. While yes, 60-70% of insurance is bought by men. But women play a huge role as an influencer over here. So, if you see women either in their roles as an influencer or a direct buyer or a seller of the insurance, they are present throughout this journey. So, that was one part. Second part, as I was telling you earlier, we are a late entrant in this industry and we realized that we needed something which number one, we are passionate about. Number two, which resonates with the industry. And third is probably, again, putting on a marketing hat is a green field available, is a stand that you can take. If I club it all three, using women as a protagonist actually was a fairly easy decision to make for us. In fact, our first campaign way back in 2013 showed female advisors, which till that time nobody had done. So, we were the first one to start using female as an advisor. And also, let me be honest, as any day once we started thinking that we will go women as a protagonist, it is a part of the evolution of the brand. In 2015, we had got, we got Sainan Ayval is our brand ambassador. And that got us thinking that India has so much wonderful stories about women who in spite of the boundaries, the conditions, the limits placed on them, they are moving ahead. People like you who are making a name for themselves in the field, which earlier was probably reserved for men, a lot of reasons. We thought that why don't we become not a champion, but probably an enabler for all this. So, after that, we took a conscious call in almost all our communication, either the protagonist or the person who's coming and saving that day will always be a woman, will always be a woman. There was in 2015, 16 something, I don't remember the exact year, 17, 18. Deepika Palikal, who was a squash player, she won a bronze in Asian games. Okay. You know, one of the prominent newspapers, I'm not going to name the newspaper over here. One of the most prominent newspapers in the country had a headline on the sports page. You know, what was the headline? Dinesh Karthik's wife wins bronze for that. That's so sad. So, that actually got us, that was actually, if you see in my mind, since I've been with this brand for almost 10 years now, was a trigger point in my mind. We have to do something. I'll send you that clip. So, we put out a small, short us a small video on that. I'll send you that clip. It's a fantastic clip. We only question this thinking from Deepika's angle. And over a period of time consistently, we have used females as our customers to show in our communication. A large part of our communication, which normally doesn't come out, but it's fairly Indian in nature because it's targeted to our sellers. Almost all of the communication, the seller is always a boom, seller is always a boom. Over a period of time, what it has helped us number one, obviously to create a niche for ourselves. Number two, you know, as brands, you have to take a stand. You cannot be a fan sitter or you cannot play safe every time you have to take a stand. And that's the time we have taken. I don't know how long we'll be able to stick to it, but hopefully we will. You know, you spoke about evolutions and we spoke about your marketing strategies. So, how has your media mix also evolved in the recent past? So, media mix, the deciding principle is fairly simple. We will be where the customers are. Very clearly. If customer wants to see us in a medium-life TV, we will be on TV. But my personal opinion now is, especially from TV, is becoming very, very fragmented with the plethora of options available in order to do justice, to reach out to a substantial number of customers. I don't think any one genre or any one dominant player is there for us to be partnering with. At the same time of time, consumers have moved on. Consumers have moved on to fairly digital. The attention spans have gone down. Consumers have moved to digital mediums. And therefore, progressively, we have also followed where consumers have moved. So, primarily these days, our focus is to create awareness, to create consideration using digital mediums. Now, gradually, I'm seeing the fragmentation happening in digital mediums also. So, how far will it go in future? Probably, I don't have an answer for that. But yes, that remains to be seen. You know, you mentioned the digital medium. And nowadays, the marketing buzzword is personalization and hyper personalization. But one example of that could also be looked at as, you know, your agents which play a key role in the insurance sector. So, how has the digital, you know, the onset of digital impacted this entire community? Oh, digital has been a huge enabler in this. Huge enabler. Because suppose I am an agent and I want to offer a product to Simran, I will obviously have to customize it to Simran. Taking Simran's age, current status in terms of finance, current status in terms of health and everything put together, then I will customize a solution and offer it to Simran. Now, in the earlier days, when digital was not so much prevalent, I did not have that ability to offer it to Simran number one, and continue changing it to a Simran might say, no, don't do this, do this to me and offer me something else. Now with digital tools, my advisors can reach out to Simran effectively, because I know the platforms that Simran goes to take Simran's consent and then approach her directly, understand, make her go through a journey, what we call it is a need analysis journey, that this is where I am, this is where I want to go, and then arrive at a decision or a product or a solution for Simran, everything happening digitally, everything happening digitally, and then Simran deciding to buy it and completing the journey also on digital at probably just sitting wherever you are. Now digital has enabled these kinds of interactions, otherwise insurance is a 75 year old industry. For all these years, the agents were used to selling face to face. But now with digital, we have solutions available where we can do the same thing by meeting customers virtually by using tools like WhatsApp, by using personalization tools, some which have developed internally to offer products to Simran. So I believe a huge enabler digital has been for us to in our journey towards personalization. How do you ensure a consistent communication and brand image across all various platforms now, which is a seamless and engaging, which provides a seamless and engaging consumer experience? So it's easier said than done. Theoretically, it is very easy to do this thing that consumer should see a unified and consistent brand across all the platforms that are there. Unfortunately, what happens is because of multiplicity of platforms, multiplicity of people handling it, multiplicity of tools which are available to service those platforms, the consistency might go for a toss. So what we do is we try to create what is called as a center, a command center at our office, where all the communication flows through that. While that works to a certain extent, are we fully 100% in that hand on heart? No. I still come across communication which should it's not the most ideal one and which but still has slipped and went to customers. So it's again, as I was talking earlier, Simran, it's an evolution, it's an evolution because time and again new tools keep on emerging and you have to ensure that your communication remains native to those tools as well as native to other tools, but it's simple, but it's not easy. Now, you also are in a sector which is significantly impacted by policy changes, right? I just want to know how has the last budget which was presented last month, how does this, how has it impacted your current marketing strategy? So last budget, not so much because anyway it was a vote on account, but the budget before that, which is the budget which was presented in 23 February, that had a huge impact on overall industry. In that budget, so insurance was a financial instrument which had a huge tax arbitrage. So all the proceeds that come from insurance of the savings plan of the ULABS or even term policies, they were actually, there was no tax on them, but an industry actually used that very well from time to time, although tax savings is not the right reason to buy insurance, insurance you should buy as per your need, whether your need is protection or you need is wealth creation, accordingly you should buy insurance, but tax was also being used one of the tools, tax savings to sell insurance. In the last budget, it was announced that for products which had what we typically call as money back plans, in those only up to 5 lakhs, premium worth 5 lakhs was the returns from those policies was tax free. If your premium goes beyond 5 lakhs, then the returns will be taxed at the tax rate of the particular individual. Now, this was actually a huge change for the industry, but what it did for us, number one is insurance and insurance is a game of retail, you have to reach out to multiple number of people. The moment, so what did it impact the budget? The budget impacted high ticket sizes for anybody who was buying an insurance by paying up more than 5 lakhs. So, that means high ticket sizes, they got impacted because they no longer enjoyed the tax arbitrage. So, industry was forced to probably look at newer avenues of more retailization. As an industry, we need to go to more retail person rather than focusing on H&I's or high ticket cases. So, that's industry has done very well. I think that now also we believe probably 5 lakhs could have been too harsh, should have been close to 10 lakhs rupees for us to do justice equally, but 5 lakhs is the regulation, so 5 lakhs is the regulation, but it has really helped us to do spread our wings further in terms of going to more retail customers. Having said that, even after spite of this budget, this limit of 5 lakhs, insurance remains the only instrument, financial instrument that has this tax benefit which is available. So, consumers should take that into account as well when they are planning for their needs and doing their financial plan. But this strikes all these efforts, insurance is still an under penetrated sector in India. So, how do you see what is the opportunity for growth if you can just give us some idea? So, India is a huge market and India is a market which is growing and India is currently on a growth path. We just had our quarter GDP, quarter growth numbers which have come in, which have come in and which have actually surpassed all expectations. So, this kind of growth we will continue see. So, the growth is going to be there. When the growth comes, there is always a need for protection that keeps on going up and that is where insurance comes in. Insurance also comes where a need for wealth creation through sustained disciplined focus needs to come in, that is where insurance will come in. So, from a potential wise, there is a huge market for life insurance. Our regulator IRDAI has taken upon a mission on itself which is called as insurance for all by 2047, which means IRDAI wants entire country to get insured. And I say insured, it is not just life insurance, I want life, general, everything. But IRDAI wants every Indian to be insured by 2047, which itself shows the intent. The intent is that insurance should reach to the last mile to the last person of this country. So, we have a regulatory intent, we have a regulatory push that is available. But I believe while penetration is fine and that is definitely we all need to push. One of the largest dangers that we all face in our lives as consumers is also under insurance. I might still have insurance for me and therefore I will not be part of the cohort, which is where insurance is not minute written, but do I have enough insurance? In fact, one of my favorite exercises when I meet a lot of people is in a room, I will ask how many of them are insured. Most of the hands go up because everybody has some sort of insurance. Then my next question is how many think I will have adequate insurance? Hardly one or two percent of hands go up at that point of time. Even while people working within our company who are working in life insurance industry, we ourselves probably might be under insurance from time to time. So, we as a country should also look at that part. Insurance for the sake of insurance doesn't do justice. Plus ultimately, let's take an example, a term insurance. At a very basic level, term insurance is income replacement, which means if the particular individual is no longer there, will the insurance of mind suffice to take care of the family who is left behind, maintaining the same standards of living what they are currently having. So, it's an income replacement. Now, the problem is as we move up in life, our income keeps on going up. But suppose I have bought insurance three years back, my income has gone up some percentage points in these three years, my insurance has not been upgraded. Okay, so typically it stops becoming income replacement. It is not a replacement, it takes care of some part of the income and we don't upgrade our insurance so frequently. So, that is probably what needs to be taken into account. So, yes, penetration is important, but under insurance is very important. And industry is really working hard under this IRDI project of insurance for all. And I think Regrod has done a very good job that they have given one state to every life insurer and said, in this state, you have to promote life insurance to the last mile. That is your job, you are the lead insurer. So, suddenly the workload gets divided, the regulator also doesn't have a workload. One insurance company, one state, in apart from your normal business, you also need to focus on this state to promote life insurance. So, all these steps, regulator is trying to bring a platform in place where customers can neutrally evaluate all products in one place. Regulator is also working on a combined product which is health plus life at an entry level, which then can use to spread the penetration of insurance. So, if you see platform, product, distribution, everything is being put in place. So, I see the penetration to go up substantially as the years go by. Okay.  So, if you could give us an idea, how is the year so far been for idealized Tokyo Life Insurance and what are your expectations from this crucial Jan Feb March quarter? The numbers have been good. We are growing at a decent pace as compared to last year. If you remember, if you actually need to see last year because of the tax announcement which came in February, there was a huge artificial push and urgency created in the month of Feb March, because the big ticket cases were told that the tax benefit will no longer be available from first to available. So, buy it now, buy it now. So, there was a huge spike that had come in, which was over an hour of the normal spike that comes in Feb March. Now, this year, that spike is no longer available. But still, we have been able to better our numbers as compared to last year, which shows that we have been growing at a decent pace. Industry is fully geared. There is enough demand in this thing. I think we will end up the year with very decent numbers. And finally, the trends that you believe will shape the marketing for the insurance sector as a whole. So, one trend you already talked about Simran, which was personalization, because ultimately, insurance is a very personal product. You have to buy it as per your current situation and as per your aspiration. So, the industry will continue to move towards personalization. That is one trend that I will definitely and that is bound to happen. Second is, which has been continuing for some years and I see this to continue, which is the vernacularization. People would like to consume content in the language that is closest to them. No longer can we hide behind that plain English and plain Hindi. We have to talk in the languages of the customers. While it is easier to say like this, to create content on a consistent basis to cater to all the 29 states in the country is a humongous task. And then you add the regulatory layer to it. Because whatever you are telling customers needs to fully regulator the compliant. It becomes very difficult in vernacular languages. So, that is a challenge that industry is facing. But I think, so that trend will continue moving towards vernacularization. I see a trend of, we have this trend of so called influencers. We started with mega influencers, then we had influencers, then we have mini influencers, now we have micro influencers. Anybody who has a camera and can do something, whether it is song, dance or anything, but just do lip syncing, tries to call themselves an influencer. So, my take on that is it's a fad. Very soon, only genuine people who actually are creating content, which is really worth consuming will stay in the business. Otherwise, else gradually people will fizzle out. So, this fad of creating content just for the sake of creating content, they go away. So, that is the third thing that I see. It might take one or two years definitely, but we're going to go away. That is the third trend. The fourth trend that I see is that entire fervor of nationalism in the country. In spite of elections being this year and in the beginning of this year, I am talking about financial year. And then most of the financial year, we would have a next government in place. But this fervor of nationalism is going to continue. People and brands would from time to time take up the national plan and ride on this feeling of pride that is we are riding in all of us right now. It is also coupled with the direction that the country is taking right now because we all are extremely optimistic about the growth prospects of the country, the youth of the country in terms of a very young population that we have. So, because of that pro-India or this nationalism is going to be around at least for this small year as a part of communication and trend. That is fourth I am going to say is and from a media perspective that I see, you know something called as appointment viewing is going to go away completely gradually, not this year but gradually. So, all those TV channels which have a scheduled programs, you know, we anyway have most of the TV channels now have their own digital arms as well. So, the appointment viewing where the broadcast decides you will watch when will continue to going down and customers will want to watch when they want to watch. Only in case of sports will appointment viewing continue because that is the nature of the business. I continue to see cricket rising and rising and rising at the expense of other sports. Okay, so that is going to happen. We are going to see multiple formats more coming. We already have other than IPL Women's Junior League which is now gradually gaining ground. Today we have started those tennis cricket ball league or something. So, you will see various other formats coming on and therefore yes that the need of our we need and league of India which is probably the best in the world and IPL is already towards that. So, that will continue. India's love for films is going to go to a different level is going to go a different level. We will very soon see a birth of mega mega celebrities who are loved across the world not just where Indians across the world by world citizens across the world. We will see rise of these kind of stars coming in and so India's and please take into mind that I am not saying Bollywood I am saying film industry because the film industry is transition from being Bollywood centric to now coming to entire India. So, that trend is going to continue. We will although in COVID we were thinking that the rise of the mega celebrities is gone now. But no, I think that is the mega celebrities will becoming even mega. So, those things will continue. These are the few trends that I can think of personalization I talked about. The other thing that is going to stay and that is probably market years will continue doing is the uniformity or standard you mentioned it Simran about consistency how consistency can be maintained across various platforms which is a very difficult thing to do which is a very difficult thing to do. And the last thing I would like to do is for industries like us which are heavily dependent upon distributors. Companies will continue to focus more on distributor creating a brand of preference for distributors. So, companies like us companies like paints industry a lot of industries are heavily dependent on distributors. So, those industries will actually create a lot of engaging content platforms everything for distributors programs for distributors and overall the distributor marketing as a concept will keep on growing. Thank you so much Abhishek. It was lovely talking to you and very very insightful. Thank you so much again for taking time out from your busy schedule. Thank you Simran. Thank you Simran. All pleasure was all mine.