Is Maxwell House really the only coffee in the world? Well, your father says so. And your father knows best. Yes, it's Father Knows Best, transcribed in Hollywood, starring Robert Young's father. A half-hour visit with your neighbors, the Anderson's, brought to you by America's favorite coffee, Maxwell House, the coffee that's always good to the last drop. Come, let us bid the morn awake. Sad winter now declines. And every bird doth choose a mate. Today's St. Valentine's. Ah, yes, the day of love and lovers, St. Valentine's Day. It was quite an event in Springfield this year, especially in a certain white frame house on Maple Street. There as usual, the day contained its normal quota of confusion. And there also as usual, it all began with breakfast, like this. But are you sure your father didn't go back to bed? Yes, ma'am. He was almost finished shaving. I don't know every time I plan anything special for breakfast. Mommy, there's 15 Valentine's a lot. Well, who got 15 Valentine's? I'm going to. How do you know? Because I've got 75 cents, and I'm going to buy them. Darling, you don't buy Valentine's for yourself. You don't? Of course not. I'm going to. Kathy. I'm going to get more Valentine's than any girl in my whole class. Of all the girls I ever see, the one I love the best is me. And Shakespeare rolled over and died. Never mind, Betty. I ever see. What grammar. Well, it's poetry. Didn't you ever hear of poetic license? Good grief. Do you need a license for that now? Good morning, Daddy. Good morning, Father. Ah, the gay young Anderson. Bright-eyed and cheerful. Good morning, Jim. Hello, honey. Getting ready to sally forth into the world for another day of popover. If they aren't burnt to a crisp. Popover. Well, why, we haven't had those for breakfast since. Wait a minute. How come popover's on Wednesday? Is there any law that says we can? No, but is it somebody's birthday? Father, do you mean to say? All right, Betty. Just eat your breakfast. But if he doesn't.  Jumping creepers. Our anniversary's in April. Your birthday's in October.  I have eaten my last fort full until somebody tells me what today is. It's February 14th. Well, that's more like it. May I have my coffee, please? Mother, he still doesn't know. Of course he does, dear. He's just teasing you. Here you are, Jim. Thank you, my love. Popover's in coffee. What a wonderful way to start off so auspicious a day as February 14th. The sun is shining. The snow is glistening. The icicles are icickling. The coffee is bubbling. The popovers are popping. I seem to hear the strangest noises. All right, bud. It's St. Valentine's Day. Now, what do you want? It's St. Valentine's Day. Thank you, H.V. Kaltenborn, Jr. Well, I just wanted to tell you. Bud forgot to say you're welcome. Never mind, dear. But Daddy said thank you, and Bud didn't say. Drink your milk, Kathy. Why do you have to say you're welcome when you're nine and when you're 15? You heard your mother, Kathy. Drink your milk and stop arguing. Gee whiz. Everybody has somebody, and all I have is milk. Father. Betty, with all the fuss you've been making around here about the sweetheart ball tonight, how could anybody in his right mind not know what the day was? You mean you knew? Of course I knew. Well, if people know what a day is, they generally do something about it. Betty, I wish you'd just eat your breakfast. Wait a minute, honey. What's this all about? It isn't anything really, Jim. Mr. Davis is giving Mrs. Davis an orchid for a Valentine. That's all. She told Mommy this morning. Well? When she came over to borrow an egg. And Mr. Phillips is giving one to Mrs. Phillips. He's giving her an egg? He's giving her an orchid, a big, purple orchid. And so's Mr. Smith.  Why would Mr. Smith want to give an orchid to Mrs. Phillips? I'd better have a better reason than that. Jim, you're getting the children all confused. I am. I was sitting here very quietly, watching the popovers popping over. Mother got up an hour earlier this morning just to make a special breakfast for you. She didn't have to do that. I'd have been perfectly happy with. Just because it's St. Valentine's Day. Is that right, honey? It isn't anything, dear. I just thought you'd like popovers for a change. Well, thank you, Margaret. I'm very grateful. Then why don't you buy her an orchid? It's Kathy. Well, that's what everybody means. Why don't they say it? Jim, I want you to know I had nothing to do with this. I know that, honey, but. It's been so long since I've had an orchid. I wouldn't know what to do with this. Just a minute. It hasn't been that long. You had an orchid? Well, it wasn't very long ago. When Kathy was born. All right, that's only nine years. Besides, why the big celebration? St. Valentine's Day is for kids. Excuse me. Where are you going? I have to look for my fountain pan.  Well, I couldn't eat another thing, mother. I'm full. I don't know what's gotten into that girl. She doesn't eat enough to keep a bird alive. That isn't what Billy Smith says. Never mind, Kathy. He says she eats like a horse. Kathy? I drank my milk. Well, drink betties. Gee whiz. Margaret, you know I love you. And if I knew how to make popovers, I'd get up early and make them for you. But there's no reason why a couple of grown people. Just a moment, dear. Bud, Betty can't find her pen. Why don't you go in and help her look for it? Why do I always have to? Bud, stop arguing and do as you're told. Holy cow. Anything that gets lost around here, I have to find. It isn't a question of the orchid, honey. It's the principle of the thing. If I lose anything, nobody helps me find it. You'd think I was a seeing eye boy or something. I'm in here. What's the big idea, Betty? I don't even know what your pen. Hey, wait a minute. Bud, stop making so much noise. You've got the pen right in your hand. I know it. Well, then why did I have to? Stop shouting. We've got to do something about the orchid. What orchid? The one mother isn't going to get. Look, Betty, if you don't want to make sense. When you heard father, he isn't going to buy one. How do you know? He practically said so. Well?  What's the difference? There's a lot of difference. And if father won't buy it, we'll have to. You're crazy. They cost $7.50. I know, but I don't have to have my hair fixed for the sweetheart ball. You said you did. Well, I don't. So I've got $5. How much have you got? Oh, now wait a minute, Betty. I've been saving up for months. How much? But I have to buy Valentine presents for five girls. Bud, how much? Well, $1.75. That still isn't enough. It's all I've got.  What are the kids doing out there? We have to talk to Kathy. You better make a snap here. You'll all be late for school. It'll only take a minute, father. What if she, I mean, what if she won't give it to us? She'll give it to us or else. Betty? Never mind the pen. Where's your money? I'm not going to tell you because if I tell you. Kathy, we've got to have $0.75. I don't care. It's my money and I'm going to buy Valentine's and you don't have any rocks. Kathy, this is an emergency. It is? It certainly is. What's an emergency? An emergency means that you have to give us $0.75. I won't. Kathy, I'm giving $5 and Bud's giving $1.75. Hold it. Dad's coming. But you didn't tell me. We'll tell you outside. Come on, Bud. OK. Hiya, Dad. Look, I don't know what your kids are cooking up. We aren't cooking anything up, Father. They say I have to. Goodbye, Father. We have to hurry up or we'll be late. But I want to tell you. Grab a code bud. We'll put it on outside. OK. Betty, why don't you? We'll see you later, Father. Come on, Kathy. Well, stop pulling. They get worse every day. Jim, Ed Davis is here. Oh, I'll be right in. Make more noise now than they did when they were infants. The bigger they get, the more trouble they are. Hiya, Jim. Oh, hello, Ed. What's up? Oh, Ethel wanted me to bring back the eggs she borrowed from Margaret. Isn't that silly. What's the big rush? Well, now she wants a cup of sugar. Jim, while you and Ed said that the affairs of the world, I'll take the sugar over to Ethel. Oh, Margaret, I'll take it over. Put your coat on, honey. It'll only take me a minute. Now, wait a minute, Margaret. Won't do any good, Ed. She's gone. Women. Has Margaret heard about the orchid? Oh, yes. I was given a full treatment this morning.  One dizzy character orders an orchid for his wife and the whole neighborhood has to go for broke. What do you mean? Lucille Hathaway was talking to Joe the florist, and this guy calls up and orders an orchid. A 750 orchid. What guy? Who knows? But Joe told Lucille, and she told Elizabeth Smith, and that's all it took. Every husband on the street is getting hooked for an orchid. Not everybody. Everybody. Well, gosh, Ed. Boy, would I like to meet the character who started this. You got yours yet? I better go call the florist right now. I was just talking to Sam Woody, and he says Joe only has two or three orchids left. I'm going to un-get one of them now. You want to come along? No. I think I'll just call him. Well, I wouldn't take any chances.  OK, Ed. I'll take care of it right away, and thanks for the tip. Glad to help, Jim. You know how it is, husbands have to stick together or get stuck together. Why does everybody have to buy an orchid? Husbands.  That's what they are. Leave it to them to find a way to get everything. Hello, Joe? This is Jim Anderson. Fine, thanks. Yes, I know. Look, Joe, if I know, Ed Davis just told me. But look, Joe, if anybody wants to know who bought the first orchid for crying out loud, don't tell him it was me. As matters stand now, father's the only one in the house who knows about that orchid. And so often that's true. The head of a house is the only one to go to for the right answer. For example, ladies, when it comes to coffee, the world's greatest expert is that man of yours. Yes, your husband is the number one coffee authority. Of course, we have a reputation as experts, too. After all, more families buy our Maxwell House coffee than any other brand. But when you pour the coffee, why your husband is the only expert who matters. And if you want to be rewarded with his warmest smile, just serve him our Maxwell House tomorrow. We're sure he'll beam and say, best coffee I ever tasted. Yes, that's our promise. He'll say that, or we'll give you your money back. You see, only Maxwell House has that wonderful good to the last drop flavor, a flavor that can come only from our Maxwell House recipe. It's a very special recipe demanding certain fine coffees blended just so.  It's because no other coffee's made like Maxwell House. Tomorrow, serve your husband our Maxwell House coffee. If he doesn't say, best coffee ever, we'll gladly refund every penny you paid. Just send us the can and unused portion. Our address is right on every familiar blue tin. Fair enough? Then tomorrow, serve your expert, your husband, the coffee with the world's most famous flavor, Maxwell House coffee, always good to the last drop. Now it's five o'clock, an hour of mystery and excitement. How do I know? Well, I know many things of men who walk by night, with danger by their side, of men who walk by even time, with orchids clutched beneath their arms. Ah, yes, Jim, there's a smile on your face and a song in your heart as you stride across the kitchen floor. But how long will this happiness last? You open the refrigerator door and the smile fades. The song disappears. What is it you see, Jim, crisp and cool between a head of lettuce and an old, tired meatloaf? That's right, Jim, it's another orchid. Now, how did that get there? I told you I was going to pick it up. Why would he? Margaret! Try to surprise anybody around here. Honey, Margaret! No, it's the Iceman. Was that for me or the Iceman? Where are you? Well, at least that worked out all right. Where's your mother? She hasn't gotten back from downtown yet. Daddy, we've got a surprise for you. Guess what?  Daddy, Father, I don't know how to tell you this. Just a minute, do you know anything about that orchid in the ice box? Well, that's what I was trying to tell you. We bought it. You bought an orchid? Uh-huh. What for? For mother. Oh, Betty. Well, you said you wouldn't, and we didn't want her to be the only mother in Springfield without an orchid. Betty, I never said I wouldn't. Why, Father, when we were having breakfast this morning. I never said I wouldn't buy an orchid. If you must know, I was the first, oh, never mind. I ordered an orchid for your mother over a week ago. You did? Yes, I did. Oh, jumpin' creepers. And I didn't even have my hair done. And I only got nine valentines. Well, that makes sense. Not to me, but it makes sense. I suppose. They bought all our money, and he bought the orchid for mother. Fine, now she can have one for each shoulder. Father, why didn't you tell us? Because I didn't think it was any of your business. What's the matter with you? Kathy, stop that yowing, or I'll give you something to yowl about. Just a question of the money involved. The two of you and Bud probably sacrificed a great deal to buy that orchid for your mother, and it was absolutely unnecessary. I have to go to the dance looking like an old witch. Stop worrying about your hair. It looks fine. We only bought the orchid because we love mommy. That's what I mean. Why should you presume that you love her more than I do? We don't, father. We just. But that's what you said. Father doesn't love mother enough to buy her an orchid. So we'll have to. We never thought of it like that. Do you think I'd have let your mother down when everybody else was getting an orchid? No. Then why didn't you trust me?  No, because you didn't think that's all. Father. Yes, Betty? Does my hair really look all right? That's fine. I make a big speech about faith and confidence. You want to know if your hair is all right. Daddy. What is it, Kathy? I trust you. That's very nice. Do you trust me? As far as I can throw the piano. Doorbell rang. Because if you do, Betty took my 75 cents, and I'd like to make a deal about my allowance. Answer the door, and when you come back, we'll sit down and talk about something else. OK. What? Answer the door. I said I'd like to make a deal. And he said. Father. Yes, Betty? Will it help any if I say I'm sorry? How much of this orchid money was yours? $5. Well, I guess you've suffered enough. Suppose we just forget the whole thing. Hello, Kathy, is your father home? Daddy, it's Mr. Davis. Oh, come on in, Ed. Jim, I'm in an awful jam. Oh, what's the matter? You don't know what I've been through. I've turned this town upside down, and I can't find an orchid. I thought you were getting one from Joe. He's sold out. Everybody's sold out. I'm afraid to go home. Father. Yes, Betty. I had the same idea. Kathy. You want me, Daddy? Be a good girl and bring me those two boxes in the refrigerator. OK. Father, isn't it wonderful? Isn't what wonderful? Sit down, Ed. Take it easy. Relax. Relax, he says. My wife will probably leave for Reno in the morning, and he says, relax. Couldn't find any orchids anywhere, huh? Orchids, one orchid. That's all I wanted. You don't say. Jim, will you please take that silly-looking grin off your face? You don't seem to understand. I'm in trouble. I can't go home. Kathy. I'm coming, Daddy. Ed, whether you know it or not, we are living in an age of miracles. The skyscraper, the airplane, the horseless carriage, and now miracle of miracles. Are these the ones? There you are, Ed. What? Orchids. You mean real live orchids? Just ran them up out of a couple of old lampshades. Take your pick. Jim, I don't know what to say.  Here's your $7.50. I'll give them 10. Father. Daddy. $7.50 will be fine, Ed. Won't it, girls? Yes, Father. I'll settle for my $0.75 back. Jim, I really don't know what to say.  Well, you know how it is. We always like to keep a couple of spare orchids floating around the house. Isn't that homey-tut? Here you are, girls. $7.50, and I'll never be able to thank you enough. Margaret? It's me, Dad.  Any time I can do anything for you, Jim, just let me know. See you later, Ed. Hi, bud. Hello, Mr. Davis.   What's he so excited about? Oh, he was just, bud, what's in the box? The box? Oh, it's an orchid. A what? Bud. Didn't you tell me to buy an orchid? I want my $0.75 back. Didn't you put an orchid in the ice box before? I just got home, remember? Betty, you told me. Well, I thought that was the orchid we bought. What was? The one we just sold, Mr. Davis. I didn't put any orchids in the ice box. I bought this one from Joe this morning. There's something very fishy going on around here. I didn't do anything. We bought two orchids. We sold one. And we've still got two left. It doesn't matter. Maybe the florist made a mistake. I guess the best thing to do is call Joe and find out if he knows anything about it. Won't I get my $0.75 back? Stop worrying about your $0.75. Kathy, leave father alone. He's having enough trouble. Hey, do we get our money back? Wait until we find out. Boy, would that be something. Hello, Joe? Dad, ask him if we get the money back. Just a minute, Joe. Bud. Yes, Dad? Go away. But aren't you going to ask him? I said, go away. How would it be if I just shut up? All right. Hello, Joe.  Joe, this is Jim Anderson. Did you send an orchid out to my house? I know I ordered one, but I picked it up myself less than half an hour ago. I see. What do you say, father? Who, Betty? Well, I imagine you must be. Who? What do you say, father? Who, Betty? Just a minute, Joe. Betty, in just one more minute. Oh, I'm sorry, father. Go ahead. This is like trying to out-talk a riveting machine. Joe? I didn't say anything. Bud, if you don't. No. I was talking to my kids, Joe. Bill Polar, he didn't get one, huh? OK, I'll send Bud over with it right away. Not at all, Joe. See you later. Well, that takes care of that. What do you say, father? Joe thinks they made a mistake while he was out to lunch. Who did? They did. Oh. But take your orchard across the street to the polters. What for? For Mr. Polter to give to Mrs. Polter. What do I want to do that for? Because that's what Joe said to do. And then I get my money back? Yes. Hot dog. I'll be back in two minutes, dad. See if you can't take a little longer, like an hour. OK. Betty, the next time you start anything like this, so help me, I'll. Divorcer? Kathy. That's exactly what I'll do. I'll divorce her. You'll divorce who? Mommy. Hello, mother. Hello, Auntie. We didn't hear you come in. I came in the back way. Hello, dear. Hello, darling. Who's going to get a divorce? Betty and I. Oh, well, you've certainly got a nice day for it. Haven't we, though? Daddy, show her the surprise. Kathy. Well, what are we waiting for? Betty, she's absolutely right. Just because I'm the littlest one in the family. Everybody thinks I am. Jim? Jim, would you mind telling me what this is all about? I've got to get dinner started. I'll do better than tell you, honey. I'll show you what it's all about. There you are. Jim, did you take that orchid out of the ice box? Oh, you saw it, huh? Of course I saw it. Kathy, put it back where it was, like a good girl. Yes, Mommy. Well, aren't you going to say something? It'll be absolutely ruined before Betty even has a chance to wear it. Me? What's Betty got to do with it? I thought you knew. That's the orchid Billy Smith brought for Betty to wear to the sweetheart ball. Or Saturday, you'll be buying the coffee you'll serve all next week. And for your family's pleasure, you'll want the coffee that gives the most in flavor for your money. So take home the one coffee with the world's most famous flavor, our Maxwell House coffee. Then tomorrow, see the happy reception it gets from the world's greatest coffee expert. Yes, tomorrow, serve Maxwell House to your husband. He's your real coffee authority. When he grins and says, best coffee ever, you'll know why Maxwell House is famous for flavor. And for value? Well, just count all the cups of truly good coffee you get from every pound. At your grocers, always look for America's sign of good coffee, the big white cup and drop on the friendly blue tin. That's Maxwell House coffee. Always good to the last drop. Once again, it's breakfast time in Springfield. And once again, we find the Andersons engaged in their favorite occupation. Yep, they're eating again like this. Oh, it was wonderful, Mother. Just the most wonderful dance you've ever seen. May I please have the sugar? Nine Valentine's isn't bad, is it, Daddy? I think it's very good. And I've still got my 75 cents. That's even better. Margaret, do you suppose Hetty Green looked anything like Kathy when she was a child? I wouldn't know, dear. Before your time? One or two days. More coffee? Why, sure. There you are. Thank you. Boy, was Mr. Polter ever excited about the orchid. He gave me a whole dollar for a tip. Bod, you didn't take money from Mr. Polter. I didn't. Well, I could have sworn I did. Bod. It turned out to be a pretty fine Valentine day after all, didn't it? It was wonderful, dear. And I certainly think you showed great originality. I did, huh? I'll bet that's the biggest box of candy anyone ever got. May I have the cream, please? Here you are, Father. Thank you. When you serve a hot cereal at breakfast time, do you hear this? I don't want any old cereal. When you'd rather hear this? Good, Mommy. Well, to get your children to eat a hot cereal in the morning, get them post-tweet meal. Just tell them post-tweet meal is Hopalong Cassidy's favorite hot cereal, and they'll eat it too. Post-tweet meal is chuck full of solid whole wheat nourishment, has a wonderful nut-like flavor, and it cooks in three and a half minutes. You'll see, you'll all agree, it's the best hot cereal you ever ate. Join us again next week when we'll be back with Father Knows Best, starring Robert Young as Jim Anderson, with Roy Bargy in the Maxwell House Orchestra. In our cast were Norma Jean Nielsen as Kathy, June Whitley, Rhoda Williams, Ted Donaldson, Barney Phillips, and yours truly, Bill Foreman. So until next Thursday, good night and good luck from the makers of Maxwell House, America's favorite brand of coffee. Always good until the last drop. Father Knows Best was transcribed in Hollywood and written by Ed James. Now stay tuned in for Dragnet, which follows immediately over most of these stations. For authentic police drama here, Dragnet on NBC.


but for now, I will speak to the serfdom who had been set aside for two years. The Serfdom was set aside for a short time for the second time... We have destroyed the land and everything is at home. So much is missing for us. That's why our nation and the people are our only means. being out here and sharing our allies. Just so they know that we're here to protect them. And it's also been great to like kind of showcase what kind of weapon systems that we have to the public so they can kind of feel safer. So today we're supporting the Estonian's Victory Day parade. And so Victory Day is a celebration of the Estonians not only winning their independence from the Soviet Union but then keeping against an invasion from the Baltic German states. And so we're here supporting them. We're supporting three ceremonies across Estonia. One here at Viljandi, one in Tartu and one in Rouge. To support for all three events, we're providing soldiers and vehicles. The soldiers are in matching kit with their Estonian counterparts. And so in every parade, you'll see them in their squad of platoon equipment. And then we'll provide two vehicles from our weapons company, PER. Live with the Estonians, eat with them, work out with them, train with them. You know, in the evenings, we'll play basketball, volleyball, soccer. It's surprisingly good at basketball. But we're just as integrated as we can be. So for our operations here, we're here to reassure our allies and partners in deterred aggression. And part of that deterrence is having a combat credible force here in Estonia partnering with the Estonians forward to demonstrate the will of the American people and the will of NATO. Today, on the 23rd of June, we celebrate Victory Day in Estonia because of that, we won the Battle of Wunnu and we won the Landeswehr. It's our Victory Day. It's very important and we celebrate it each year. And it's beautiful because we love our freedom and we don't wanna forget that it's very important to us because of the occupations and we have to celebrate. And of course, when it's June, it's summer in Estonia. So the summer solstice, when the day and night are equal and there's a Saint John's Day on the same day. Then we light the fires, we gather with family, we gather all together in different places in every counties. And of course, we have a parade. The parade travels every year. It's not only in our capital. It travels in every city in Estonia. I think it's very important. Of course, we know that our allies are here, but I think it's very important to see them as well, to see them marching on a parade with us and to see that they are here.


What is up everybody? Welcome back to the channel. Shout out to Sheena.  I don't know if it was YouTube or Facebook, but I Noticed a Book sell, you know a couple days ago So she ended up buying my book and shot up. Yeah Super shout out to Sheena because a few days ago. Actually, I think of I think about a week ago I actually dropped a video regarding Hacking me and regarding, you know Going through my funnel to see the process, right and and and see, you know What what the thank you page looks like to experience what my follow-up email series, you know It looks like just to kind of give you an example for for yourself, right? Because that simple model applies to so many different things And I think it was a video on how to capture leads. I think that that was a video So that was a few a few days back how to capture leads on social media And so I put my link in the description. She ended up hacking me. She ended up buying my book a few bucks, right? Totally worth it to hack somebody five bucks, you know shit, you know And so I think it may have been might have been that that way She found me through that youtube video. She bought the book. She ended up scheduling an appointment With me because on the thank you page. That's where there's a video of me, you know Getting you to schedule an appointment. So the stuff that I preach you guys I'm telling you man. It's what I do on a day to day to build my business and so shout out to Sheena She went through that process. She ended up scheduling an appointment and then You know something came up where we couldn't jump on a call and So she emailed me her questions instead and she had some good questions here So I just thought I'd kind of share them with everybody and and get them answered So all you guys can kind of learn, you know, my my thought process and and how I've been doing it for the past few years So if you're new to the channel My name is david. I'm out here in san diego building a social media agency and a digital publishing company Now i'm taking my knowledge putting it into digital courses and now scaling that And teaching people how to fish rather than having to fish for them, right? So i'm super fired up about affiliate marketing super fired up about building a youtube channel and so This question these questions I should say have to do with Clients and building an agency so i'm assuming sheena is building an agency And so i'm going to just address these questions answer these questions best I can and kind of just kind of You know show you what what I would have done or what I do do right for clients So let's kind of start with with question number one um, I am operating Let let me highlight it highlight this okay cool So I am operating as a marketing professional that works as a boutique service type business But on my own offering pr video production content creation help for small businesses A prospective client asked if I could create for them several fb business pages and then transfer them over to a member Of their team to manage. Okay. Let's start. Let's start with that Okay, so asked if I could create Let's start with that If I could create for them several fb pages and then transfer them over to a member of their team Yes, for sure. So what you would do is you would simply log into their account log into their personal facebook page And then create as many business pages as you want Those business pages will be tied to their personal page which every business page Has to right every facebook business page is tied to someone's personal page Um, so you log into their personal account create as many business pages as they wish And then simply grant access grant admin access or advertiser access You know grant any type of access to their team So their team won't own those pages their team Doesn't even need access to their personal pages to their personal profile Right the business owners personal page only you had personal access because you had to create these pages So once you do create them then you can give access to anyone on their team for sure. That's super super simple um All you would do in fact, there's a couple ways to do it you can um You can have them request access. So for example, if I go to um Facebook, let's say let's say let's go let me go to any random business page Let me just click on anyone see if they have a business page Okay, so let's click on Actually, that's actually a client of mine Let me um scroll to someone else who's not a client of mine Actually another client of mine another client of mine Another client of mine There goes another client of mine. I swear to god you guys these are clients I'm in the news feed fresh freaking feed. I'm seeing nothing but clients of mine.  I've been closing clients since 2016 So let me refresh this. Let me just see another client of mine another client of mine Another client of mine. Okay. So this is not a client. So let's click on her page real quick Um, and let's just randomly go to her business page. So her here's her business page. Okay, so here's one way that So so once you log into their personal page, okay, Sheena You go and create as many business pages as they want and then their team member would come over to the business page copy that And then come into their ads manager They'll come over to the business manager all tools or you can go to business settings Your business ads manager your business manager needs to be set up for this Okay, so google that part if you don't know how to set up a business manager You have your ads manager and then you have a business manager Your business manager allows you to request access to other people's pages So assuming that the team member Is separate and individual and and not within You know that that account the the team member has their own account So i'm assuming that this business ads manager or this business manager is the team members not the business owner, right? So in my case This would be a client I'm let's just call myself a team member right now.  I'll paste in that link I'll hit that drop down And then what I always do you got public there's certain access that you can request So now i'm the team member requested access to the business owners page, right? This is one way you can do it So I can come over here and I can request access to just the the published content or just moderate moderate messages Or create ads what I always do is is request the full thing. I want I want everything I want managed page.  You can even grant this access if you want, but Normally, it's the business owner You would come over here. You tell the business owner. Okay, click on settings And then click on to the left you're going to see page roles So right over here, you're going to see page roles if you click on that You're going to be able to scroll down And then what you're going to see pending Is right here towards the middle right here where it says page owner Agencies you'll see it right here and you'll see you'll see it won't say remove or anything like that It'll say respond to request So the business owner is now seeing a request coming from the team member. Okay So they would respond to request and then they would put in their facebook password And then now that person has access, but there's one more step That team member needs to then come back over to their page To this page hit refresh And then you're going to now see up here at the top you're going to see that business page Right where you see Brenda's name So right here you're going to see now you're going to see permissions given But what you got to also do is add That team member has to add Their name, okay, and then click assign And that's when you'll see That team member will see their name right here Now they have access to control that business page post on it run ads from it Without having to get access to the business owner's personal page. Okay, so I hope that made sense That's that's that's that's one way to do it. Okay The other way to do it is to simply for the business owner To simply come over here to page roles and assign a new page role So they can simply type in that person's email And and add them from right here. Okay, which might make might might be a little easier It might be a little easier just to come over here and just simply Assign simply add them to the page from right here And then you put their email and this person can publish content and send messenger messages as the page Respond to and delete comments on the page create ads see who create a post so they can have they'll have full access Without needing any passwords or anything like that The team member. Okay, so option two is to is to just have the business owner Grant them access from right here. Okay So hopefully that that answered that question I could I could create for them several epi pages And then transfer them over to a member of their team Yeah, so you're not you're not transferring the pages. You're just giving the team member access to the new business pages. Okay, so hope that made sense Which I know more or less how to do okay by changing the page roles But I think they have a ton of questions or even trouble posting running ads, etc How might I remain as one of the people on their account? So essentially I could assist them with running ads or even posting content. Great question, Sheena You remain you remain admin On the account as well. So a business page can have multiple people Granted access so it could be the team members There could be five members that have access to that page and you so now now the business owner has has admin access obviously because that's the business page that's the business owner's business page but then Five team members and you Sheena have access to it as well So you'll be able to look at everything that that the team members are doing So you can kind of oversee everything and make sure that everything is you know On the up and up ads are running ads are approving and and you could track everything Like you can come into the analytics and into the ads manager and look at the dashboard And you could you could look at everything Because you'll also have you know access to that account as well Um, and then what you can also do is just like mine says over here The business owner whenever you're done working with them. They can always remove you Or any other team members that are that are that have access that the business owner does not want to grant access to any longer The business owner can always remove them. So it's not like, you know, once we add them, they're on there forever No, you can always remove them for sure. Okay, so Hopefully that made sense for question number one number two What I use the personal what I use the personal admin the one created in order to make a business page Or use the boutique marketing business page. I will create for myself to assist clients on fb Okay, very very good question Would I use the personal admin page the one I created in order to make a business page? Yes, okay, so you're not using your page or use the boutique marketing business page I will create for myself to assist clients. No What what the business owner is doing is giving you access to their page Okay, so everything everything runs out of their page But what you can also what what but what you're also doing also is you're gonna you're gonna you're gonna request access Well, actually, I think that might be your next question. So I'll wait. I'll wait for on that one. But yeah, that's how you're gonna do it. So What I use a personal admin page the one created in order to make a business page No Okay, actually you you are going to use yours because it's not like you're going to be logging into their account every day No, you're going to be accessing everything from your business manager That's why what you need to have set up is not just an ads manager But you need to have have set up your your business manager, which I'm assuming you do Have that set up so you'll be able to run everything out of your business manager without having to log into their account ever again Once you have access to their account you have access You don't need a login anymore. You're you're managing everything from your end from your account From your ads manager from your business manager and all that. Okay, so Or use the boutique marketing business page. I will create for myself So it's not like it's not that you're using the boutique marketing page your business page. You're using your ads manager Okay, so I hope that makes sense. You're using your business manager. You're using your business manager. Okay So I hope that makes sense And then number three, how would I charge someone for the ads? Okay, let's start with that one The way I started and again, I started an agency in 2016 started going after one niche Um and and since then have focused on that one niche this entire time and it's in its real estate agents um realtors brokers and the reason why I I it's not like I even chose that niche actually it kind of came to me by default um because prior to that Prior to 2016 from 2010 to 2016. So the past six years I was actually in the real estate business I was a mortgage banker. So I was a lender. I was a loan originator I was the guy that real estate agents would come to To get their clients approved to purchase a home So I was already in the industry and and I spent I spent six years getting mentored by by my best friend of 20 years Um to this day, he still owns that mortgage company here in san diego shot to american mortgage group, but I started with him in 2010 He had already been in the mortgage business for eight years prior to that So I I couldn't have had a better, you know, opportunity and a better mentor to learn the real estate business and the mortgage side of everything So I did that from 2010 to 2016 and in that six-year period. I just learned I I came from marketing my my buddy and I the one that's, you know, owns a mortgage company him and I started in 1999 In marketing together So we already came from marketing even though he's a mortgage guy. He's actually a marketing guy um, and so I came into mortgages already with the marketing, you know knowledge and and and and perspective on everything And so it was in that six-year period from 2010 to 2016 when I just knew that most Real estate agents and most even mortgage people had no clue about marketing Everyone that I was working with everyone I was dealing with real estate agents that I was meeting They all sucked with marketing and a lot of them weren't even marketing A lot of them weren't weren't even advertising it in any kind of way And that's why most of them weren't making money so It was because of my background and experience in in the industry which led me into 2016 Wanting to focus on that industry and wanting to help them with now social media marketing, right? So that's kind of how I stumbled across it. And so when I when I when I started that in 2016 I would charge the client the full amount So because because I started I started knowing what these ads on facebook were costing And so I would just work it all into one fee and I would say okay a thousand dollars a month And that's going to cover my fee and that's going to cover what we're going to need for advertising and at that point in 2016 I was literally only spending maybe a couple hundred because it wasn't hardcore extensive Lead capture it was just to kind of do some social media services for them and run a couple simple facebook ads But more brand awareness page likes and just getting their their their credibility out there video ads So these types of ads like ads video ads brand awareness ads are very very inexpensive And I excuse me I knew that as I started into 2016 into 2017 and I started figuring out the cost and i'm like dude Rather than nickel and diamond them rather than trying to have them pay, you know separate fees One fee and and from that fee I can work out the cost of the advertising and and whatever's left over would be my net profit Which which was a good margin, right? So that's how I started is by charging them one fee, but as I started growing into 2018 2019 I then kind of switched it up where it's like now you're paying me The monthly fee the monthly retainer. That's one fee And then now I'm going to start running ads out of your ad account So facebook's now going to charge you Okay, um, and that's why I started doing that's why I started doing in 2019 2019 and now into 2020 and beyond That's how I would do it, but I'm not really taking on clients anymore I'm I'm I'm more into digital courses and scaling my knowledge that way And and helping that niche through teaching them, you know through my video courses That's what I'm trying to do now. So um But if I if I was still taking on monthly clients, that's what it would be It would be a monthly fee for me and then whatever they want to spend on advertising and that cost would be ran through their facebook Manager their their their ads manager, right ads are running through their ads manager now now They can see everything because prior I wasn't showing them any analytics. I wasn't showing them any of the numbers That's all in in my account, right? Nor did they ever ask because again, it was simple advertising that I was doing nothing crazy hardcore, you know expensive um, but but again now My monthly fee and then All running out of your ad account so you can see everything and then also facebook's going to charge you for that ad spent, okay So that's how I do it now What I have to put put them what I have them input their credit card info into facebook And then just invoice them separately for my services. Yeah, that's what I would do for sure That's what I just mentioned.  I'll run them. I'll track everything. You'll see everything in your dashboard And facebook's going to charge you okay, so I hope that one made sense And then number four, how would I create their username? I know fb makes you add a phone number Where would I input this? I definitely do not want to use my phone number. Okay, so create a username for What she know Comment below but at the same time what I'm assuming is this over here. This is your facebook username So again, you would log into their personal profile. You would do that one time Just so you can just so you can access their business page or again, how as I was mentioning how to do it with the team member You can do it that way too. So so you can Actually, you know what? Let me go back. Let me go back to number three real quick. Let me go back to number three real quick okay In this case what you're going to do with number three. Okay, let's get back to number three really quick because I forgot to forgot to mention this part As I mentioned with the team member the team member is requesting access To their business page. Okay You have the business page. You have you have that access and then you have access to the ads manager Actually, excuse me the business manager, which is their ad account. Okay You can you can request access to a page and or you can request access to their ad account Okay So in this case What you're doing is you're actually requesting access to their ad account. Okay, so There's a couple different ways you can do this again. You can you can you can log in And run the ads from your end And just simply have access to their business page and those ads are ran on their business page Or you can request access to their ads manager or excuse me to their ad account You can request access to their ad account And the way you're going to do that is come over here And then you're going to click on and again, that's why everything is about this business manager You have your ads manager and then you have your ads man You're you're at you have your business manager and then you have your ads manager So in this case, this is the business manager and the way you're going to set this up is business dot facebook.com Okay, that's that's where you're going you're going to want to start and and the only people who have to set that up are businesses that are giving access to other people or Agencies like yourself who are requesting access to other people's pages That's business dot facebook.com. If you're not doing any of that then just focus on your ads manager. Okay So in this case when it comes back to number three, okay, let's come back to number three Because again now they're paying you your monthly fee And now you're going to be running ads From their account Okay, but you don't want to have to log into their personal account all the time And the way i'm telling you where facebook charges them charges them on their credit card You're not going to have access to that if you just have access to the to the to the business page Okay, so now on number three if you're going to do what I say where Facebook charges them You still want to be able to manage that right so in your business manager You're going to go to ad account and you're going to simply request access just like you did with the business page You're going to request access to an ad account Okay, and so you can type your ad account id Or you can follow these steps right here contact the owner of the ad account ask them to go to the ad account tab In their business manager and click assign partner okay, so Those are the couple ways you can do it right there. Um, and let me let me close this out Yeah, so that's that's how you want to do it right there. So for sure. So just simply request access And then they'll get a notification And go through the steps right there super super simple that way you can you can only focus on your account You don't want to be logging into all these different businesses You know all these different people's facebook pages. You don't need you don't need to do that number one I I I I I mentioned requesting access to their business page right here because we're going to have facebook charge them I'm going to request access to their ad account. Okay, that's how you want to do it so Hopefully that made sense. Okay Now for the username because you have access to their business page This is the username. So I don't know what other username you might be referring to but um On any business page you just click about and you can change the username right here And right when you type it in before you even hit create username It'll let you know if it's available. You'll see a green check mark or you'll see a red one and it'll say not available So That's what i'm thinking you're meaning by this. How would I create a username? I know fb makes you add a phone number Where would I input this? I definitely do not want to use my phone number So if if you're coming across any kind of phone number like that, no, it's it's it's the business owners phone number um so This right here Business business owners username Going to the business page to that username and if you need any kind of phone number That's that's the business the business owners phone number not your phone number at all. Okay, so Hopefully that helped you guys Let me know if you have any questions below because again, this is what I do and forever the first couple years 2016 2017 into even 2018 I was only requesting access to their business page because I was running everything through my ad account And just having the business owner pay me one fee that's going to cover my fee that's going to cover your ad fee Okay, one monthly fee But as I started getting better and as I started learning more um The best way to do it is where they just pay you a fee and yeah now there's two fees It is what it is That's that's what it is You're paying me to do all this stuff for you and whatever you want to spend on facebook ads Is whatever you want to spend that's why everybody has a different budget That's why when you come to a business owner and you say hey 2,500 a month.  Right like what what what if like let's say for example, you're charging 1,500 a month and you're you're you know You're thinking that okay a thousand month a thousand for you and 500 for facebook ads What if they don't want to spend 500 a month right?


Mae gynch chi'n ddweud y gweithio genedl, y dyfodol y llyfrgynfaeth yng Nghymru yn ystod y Prifysgol Llyfrgell. Yn y cwestiwn nr 1, rwy'n ei gael Douglas Ross. Rwy'n ei gael ei gael i'n gweithio, pan yna i'r cyfrifio rydw i'r Eurcein yn ffawr ymgyrch yn fwy o'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio? Rwy'n ei gael i'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrif 54 hours. A patient in Ayrshire waited 60 hours at accident and emergency. First Minister, that is two and a half days in accident and emergency. Surely no one can defend that, so doesn't this confirm that Humza Yousaf isn't even up to the job that he's got at the moment? First Minister, can I also take the opportunity to mark what will be tomorrow, the first anniversary of Russia's illegal and provoked invasion of Ukraine, and to express my solidarity, the Scottish Government's continuing solidarity, and I'm sure the solidarity of everyone in Scotland with the people of Ukraine as they continue to defend and protect their sovereignty, their territorial integrity and their independence. Parliament this afternoon will debate this issue. This evening I will host a reception in Bute House for Ukrainians in Scotland, and our thoughts remain with them at this difficult time for them and their country. On the issues of the national health service, firstly I should say it is of course for the members of my party to elect a new leader of the SNP and effectively a new First Minister for Scotland subject to approval of this Parliament. In relation to the health secretary, he is the only health secretary anywhere in the UK that has managed to avoid a single day of strikes in the national health service over this period. Notwithstanding the very significant challenges in accident and emergency, I would be grateful members if we could hear the First Minister. I can understand why the Conservatives are feeling uncomfortable. Of course the Conservative Government in England has not managed to avoid strikes in the national health service there. They also get uncomfortable when the hearing might point out again that despite the very significant challenges in our national health service, which I will come on to in a moment, Scotland's accident and emergency departments remain the best performing anywhere in the UK. If I may say to the health secretary, that is not down to him, that is down to the hard work of staff across our national health service each and every single day. Our health service faces significant issues. We see that in the Audit Scotland report published today, but we also see in that Audit Scotland report important context that, of course, Douglas Ross always seeks to deny. Let me quote from page 7. The pandemic continues to affect the delivery of NHS services. To listen to Douglas Ross and others, you would be forgiven for thinking that the pandemic hadn't even happened. Secondly, Scotland's NHS is not alone in facing those issues. Many of the factors contributing to the extremely difficult situation facing the NHS in Scotland are not specific to health services and many are not within the control of the Scottish Government. Notwithstanding that, we continue to support our health service to ensure record funding, record staffing and record pay deal for agenda for change staff in Scotland and progress in reducing the longest waits in our national health service. Douglas Ross is the only way to describe that answer from the First Minister, because it is not a mention of a patient who waited in Ayrshire at the tail end of last year for two and a half days in accident and emergency. The clue is in the name. They went there for emergency treatment and sat for two and a half days. Her answer to the First Minister is, well, it's the best performing anywhere in the United Kingdom. That is little comfort for people who are waiting hours and days for treatment. The First Minister might not have noticed, but when I sat down raising these shocking statistics, Humza Yousaf smiled and smirked. The Health Secretary thinks that it's funny that people are waiting for days to be seen in A and E in Scotland. The First Minister mentioned and quoted from the NHS Audit Scotland report into NHS. Let's remember, BMA Scotland said of the report this morning that it is damming of the state of the NHS currently. The report outlines that Nicola Sturgeon's chosen successor won't meet NHS job targets. It says that performance declined further in 2022. The number of people experiencing extremely long waits increased in 2022, and performance on cancer waiting times is getting worse. Every part of Scotland's NHS is in crisis because of Humza Yousaf. So, can the First Minister tell us, is this useless health secretary really the best the SNP have to offer? In relation to individual cases, it is always unacceptable if someone waits too long for treatment in the national health service. At the tail end of last year, which of course was Douglas Ross's phrase, that was during the winter peak of pressures. Since then, in accident emergencies, there is still considerable progress to be made. Let me stress that. We have seen eight-hour and 12-hour waits reduce, and we continue to support our accident emergency departments in further progress. We are also seeing, and Douglas Ross mentioned recruitment, we have record numbers of staff in our NHS right now. Since this Government took office, we have increased NHS staffing by 28,800 people within the national health service, we have higher staffing per head of population than in England or other parts of the UK. We have funding that has doubled in our national health service, and we have higher funding proportionately than anywhere else in the UK. To the tune proportionately, we have about £1.8 billion, equivalent to 44,000 nurses in our national health service. Yes, we have significant work to do to reduce waiting times. We are focused firstly on the longest waits, and we have seen significant progress in reducing the longest waits. The reason I make the comparison and do make the comparison with other parts of the UK is because Douglas Ross stands here and tells us and asks people to believe that these problems are unique to Scotland and somehow down to the health secretary in Scotland. That is where the Audit Scotland report is instructive, because it says that those issues are not unique to Scotland. I am quoting from page 7. Scotland's NHS is not alone in facing those issues, and many of the factors are out with the control of the Scottish Government. We will continue to do our job working with and supporting the national health service, and we will do that despite Douglas Ross's determination to turn it into a political weapon, which I think we have just seen all too clearly. Opposition MSPs raising cases of people waiting two and a half days in A&E in Scotland is somehow a political weapon. No, it is not. It is the reality of people across Scotland just now. The First Minister loves to make this comparison between Scotland and the rest of the UK. Let's just remember that the UK Statistics Authority said that public health Scotland's figures and the statistics that Nicola Sturgeon uses for the comparison can be misleading for patients. Misleading is what the UK Statistics Authority said. We know that Humza Yousaf released a recovery plan that everybody could see was just a flimsy pamphlet. The First Minister has now quoted page 7 twice of the Audit Scotland report. Let's go a bit further. I have looked through the whole report. The Audit Scotland report says of Humza Yousaf's recovery plan that it lacked detailed actions. It said that it did not do detailed and robust modelling. It did not, in this quote, engage fully with NHS boards. Information on key patient aims is missing. Humza Yousaf has made the crisis in Scotland's health service much worse. Why should a health secretary who has failed our NHS now get to fail the whole of Scotland? I did not suggest that any MSP-raising patient experience was using it as a political weapon. It is trying to suggest that the issues that are unique to Scotland's NHS are seeking to use our NHS as a political weapon and to coin a phrase of Douglas Ross, Presiding Officer. I do think that that is shameful on the part of the Conservatives. On the recovery plan, let us look at the progress, and it is the case that we have considerable work still to do. Let's take eight and 12-hour A&E waits. I said earlier on that they have dropped significantly since the peak over the winter period. Eight-hour waits are down by 54.9 per cent, 12-hour waits down by 61.6 per cent. That is because of the support that we are giving to the NHS and the work of staff on the front line. We are looking at waiting times targets more generally. The numbers waiting the longest for treatment have reduced by almost a quarter for both in-patient and day-case treatment and for out-patient treatment. There are significant challenges, more significant than in any point in the history of the NHS, but we are supporting our NHS with record funding, record staffing and the wider support that it needs to address those challenges. That is what this Government will continue to do. Eight years ago, a failed SNP health secretary became First Minister. Now history looks like it is repeating itself. Why would anybody risk Scotland's future by giving a man with Hamza Yousaf's record more power? Let's just look at his time in office while the First Minister gets more intel from the Deputy First Minister. I don't know what's coming there. Let's look at what Hamza Yousaf has done in office. He was Transport Minister who drove without a licence. He delayed the dualling of the A9 and he clapped like a seal when Nicola Sturgeon launched a ferry with painted on windows. He was just a secretary who did nothing while violent crime rose, got duped by a hopes video into calling on the police to investigate rangers players and damage free speech with his hate crime act. Now Hamza Yousaf is the worst health secretary since devolution, but it looks like he is going to fail upwards. In any other line of work, Hamza Yousaf would have been sacked, not promoted. Forget being SNP leader, why is he even still in government? I don't know about anybody else, but Douglas Ross is sounding pretty scared of Hamza Yousaf. I am sure he will be scared of whoever is elected to succeed me as SNP leader. He also referred to the fact that I was health secretary before becoming First Minister. I am extremely proud of, Presiding Officer, but let me reflect on that fact. In the eight years that I have been First Minister, the people of Scotland have had no fewer than eight opportunities to cast a verdict on me, my party and my government. In every single one of those eight opportunities, the people of Scotland have rejected the Conservatives and put their trust in me, my party and my government. I have every confidence, Presiding Officer, that whoever succeeds me as leader of the SNP will continue that record of success. I start by echoing the comments of both Douglas Ross and Nicola Sturgeon on the on-going war in Ukraine and sending the solidarity of everyone in my party with the people of Ukraine against the tyranny of Vladimir Putin. Nicola Sturgeon and I disagree on many things, and it is fair to say that we have had our fair share of issues over the years, and I am sure that it will have many more in the years to come. However, it is important to note that she has been at the forefront of Scottish politics for 20 years. She has served in government for 15 years and has been First Minister for eight years. At that time, she led our country through a global pandemic, a challenge for any leader anywhere in the world, and for that she deserves our recognition and our respect. Presiding Officer, the Audit Scotland report and NHS Publish today makes grim reading for the Government. It supports what patients and staff have been seeing about waiting times and concludes that, before the Covid-19 pandemic, NHS boards were already struggling to meet waiting-time standards for planned care and performance has deteriorated further since. That report confirms that Covid didn't cause the problems that were there before Covid, but was exacerbated by Covid. After nearly 16 years of SNP Government, what went wrong? I thank Anna Sarwar for his generous comments. I fear that it might be damning him with faith to say that he has more grace in his wee finger than all the Tories combined. Although I am sure that he will balance it out over the course of those exchanges, I am definitely showing my age here when I reflect on the fact that one of my earlier election contests was when I stood against Anna Sarwar's father. My most recent electoral contest was against Anna Sarwar himself. I am going to spare his blushes by not pointing out the result of the latter one, even though his father beat me fairly and squarely back in the day. Turning to the important matter of the NHS, our NHS faces the most significant challenges that it has at any point in its history. That is largely because of the pandemic, but, as I have reflected before, pre-the pandemic, there were challenges in our health service, changing demographics and ever-increasing expectations of what health services can deliver in positive trends, but ones that nevertheless pose challenges for the health service. What has changed over the years that we have been in government while funding for the national health service has doubled? It is higher proportionately than it is in any other part of the UK. Staffing in our health service has increased significantly. The Auditor General in his report this morning recognises that. We are seeing the signs of reform and innovation so that we can equip our health service to cope with those challenges. I do not deny the challenges, but what the NHS needs and has is a Government that will continue to support it and focus on addressing those challenges. That is the responsibility of government and that is what I believe the people of Scotland deserve and want to see continue. Anna Sarwar I should say lightly that the Nicola Surgeons need to remind me of the difference in the 1997 result and the 2021 result. My dad does that often enough for both of us. The truth of this Government took its eye off the ball when it came to the NHS and it did not prioritise the NHS like it should have done.  The health secretary launched his NHS recovery plan in August 2021, but according to Audit Scotland, current activity is running well below NHS recovery plan targets. More people are being added to waiting lists that are being removed from them and people are waiting longer for treatment. Performance against cancer waiting time standards is getting worse, longer waiting times are negatively impacting people's health and finally the number of people dying each year is still higher than average. Things are getting worse, not better. The report is damming and it is clear that Humza Yousaf has failed. He published a recovery plan that was more about spin than substance and as a result patient outcomes are getting worse, staff are burnt out and the NHS is going backwards. Does the First Minister finally accept the conclusions in Audit Scotland's report? I accept the conclusions in Audit Scotland's report. The challenges on our national health service are significant. The recommendations in that report are important and we will seriously consider each and every single one of them. Staff have been working incredibly hard and I recognise the description of burnout that many NHS staff will feel. That is why it has been so important to give them the fairest possible pay increase and ensure that, unlike the situation in England, Wales and Northern Ireland, NHS staff have not had to go on strike in Scotland to get that decent pay offer that has now been made. As an aside on that issue, to bring NHS staff, agenda for change, nurses in England up to the level of those in Scotland, the UK Government would have to offer a 14 per cent pay increase to them. That is the gap that now exists. In terms of our focus on the national health service, we have doubled funding for the national health service since coming to office. The budget passed this week in parliament increases NHS funding by a further billion pounds. Frontline spending in Scotland is 10 per cent higher than in England. We have more staff per head of population than in other parts of the UK. On waiting times, yes, there is much there to do, but we have seen a reduction in the longest waits. We have a number of national treatment centres opening this year, which will see an additional 12,000 procedures able to be undertaken in the national health service. Although cancer waiting times are challenged, as all waiting times are, we are seeing more patients being treated on the key cancer pathways. Much work to do, but a real focus on this Government in supporting our national health service, because that is our responsibility. It is important that we look at the facts. The number of people waiting for over a year for inpatient treatment when Humza Yousaf became health secretary was 22,000, already too high. According to Audit Scotland, that number now stands over 35,000 people. When he took charge of the NHS, 84.1 per cent of people were seen within the 62-day cancer standard. Now that is just 74.7 per cent. More than one in four cancer patients are not being seen in time. The week when Humza Yousaf was appointed health secretary, 3,448 people waited more than four hours in A and E. This week, that number is 7,572. It is more than doubled, even though fewer people are going to A and E. On every single measure, this health secretary has failed to get the NHS back on track. In fact, this is the worst it has ever been. Does the First Minister really believe that the man responsible for failing Scotland's NHS should be responsible for our country? That is a decision for members in my party. Since Humza Yousaf became health secretary, and this is what Anna Sarwar never wants to mention, there have been three further waves of a global pandemic that have affected health services all across the UK, Europe and the world. That is not something that can just be ignored. We in common with other countries have also just come through one of the most challenging winters that any of us can remember. That is the context for the challenges in our national health service, a context that is recognised and indeed pointed out by the Audit Scotland report today. I repeat that the pandemic continues to affect the delivery of NHS services. Scotland's NHS is not alone in facing those issues, and many of the factors are not within the control of the Scottish Government. We continue to support the NHS in the ways that I have set out—record funding, record staffing, record pay rise for agenda for change staff, reform and innovation—to change how patients go through the national health service and action to reduce waiting times. That is something that is going to take time to properly recover the NHS from the pandemic. That is true in Scotland and in other countries, but the focus of this Government will not waver, it never will waver in supporting our national health service and all those who depend on it. First Minister, will the Scottish Government provide an update on how it is responding to the climate change committee's report on progress in reducing emissions in Scotland? Scotland is taking action to secure a net zero and climate resilient future and doing so in a way that is fair and just for everyone. Our focus remains very firmly on delivering the updated climate change plan, delivering on our adaptation outcomes through the 2019 adaptation programme and planning for a just transition across the economy. We are also carefully considering the climate change committee's latest advice and plan to respond in the spring. In recent years, Scotland has shown real climate leadership on the global stage. I am proud that the Scottish Government is currently consulting on a position that would see a presumption against exploration for yet more oil and gas in the North Sea while taking real action to build more solar, wind and marine renewables. That action must adapt to a plan that delivers on our climate commitments and delivers a just transition for our communities. Does the First Minister agree that Scotland's new climate plan will be one of the most important plans that this Government will ever produce? Will she join me in calling on all parties to rise to the challenge, come together and take the climate emergency seriously? Yes, I agree. I think that addressing the climate emergency for the sake of this generation but also generations to come is a massive obligation. It is, I think, a moral obligation for all of us. I hope that everybody across the chamber would have the same conviction in tackling climate change as I do and as the Government does. Gillian Mackay is right to point out the need for all countries to move away from fossil fuels and to accelerate the move away from fossil fuels. There is an added reason why we need to do that in Scotland because of the maturity of the North Sea basin. Even if there was not a climate emergency at which there is, we would have the need to make that just transition. Investing in the transition and investing in the alternative sources of energy is really important. Of course, we are blessed in Scotland that we have an abundance of those alternative sources of energy. That is why Scotland is so important. It is why our green hydrogen ambitions are so important, because they allow us to make the transition for energy needs, but in a way that is just and fair and supports those who currently work in oil and gas into alternative employment. That just transition is one of the most important obligations of Government and why the updated climate change plan will be one of the most important documents published over the period ahead. Creating a circular economy is a key component in reducing emissions. A series of reports by Circle Economy assess the circularity metric of different countries. The Netherlands scored almost 25 per cent, Northern Ireland almost 8 per cent and, after 16 years of SNP rule, Scotland came last with just 1.3 per cent. Why? There are many initiatives that we are taking to make our economy more circular, to reduce waste as well, and it is important that we continue with those, but we have much more to do. That is why we are committed to a circular economy bill. The Conservatives would be more credible on those issues if they did not in a very knee-jerk way oppose everything that we bring forward to try to improve performance around the circular economy, such as the deposit return scheme, for example. Let us focus on what we need to do better, but let us try to find a bit of consensus in order that the country can do exactly that and live up to the obligation that all of us have. Excuse me a moment, Ms Hislop. Can we have Ms Hislop's microphone? To ask the First Minister what the Scottish Government's position is on the future role of women in driving entrepreneurial activity and economic growth in light of the publication of the report, Pathways, a new approach for women in entrepreneurship? On Monday, I had the pleasure of visiting the Roslyn Innovation Centre and was able to welcome Anna Stewart and Mark Logan's outstanding report. The report sets out a range of detailed and very ambitious recommendations looking at how we close the gender gap for women in enterprise, how we do that across the government education system, enterprise support networks and wider society. That is an issue first and foremost of fairness. There are clear barriers facing women in realising business ambitions, including access to start-up and growth finance, but it is also important for our economy. If women started up businesses at anything like the rate men do, that would deliver a significant boost to our economy as well. That is an important piece of work, and I look forward to seeing its recommendations implemented. I thank the First Minister for the strong leadership that she has shown to women throughout her tenure. The report is an important milestone for women in business. It notes that only 2 per cent of institutional investment goes to women-led companies in Scotland. Does the First Minister agree that we must increase the support for women entrepreneurs as tapping into the latent pull of talent is not only the right thing to do, but it also has the potential to significantly boost Scotland's economic activity and growth? I completely agree with that, and I thank Fiona Hyslop for that question. Supporting women into enterprise and closing that gender gap is, as I said in my initial answer, more than an issue of fairness. It is important, though that is. It is also one of economic necessity. Women, of course, are slightly more than half the population, but only around one in five businesses in Scotland are led by women. We need to change that, and the recommendations in the report, which span a whole range of factors from some of the cultural barriers that women face to the systemic barriers to things such as access to finance, will all be important in helping us to do so. I look forward to continuing to support in this Parliament the full implementation of the recommendations. Again, I thank Anna Stewart and Mark Logan for all the work that they have done to produce the report. To ask the First Minister what the Scottish Government's responses to research by the Royal College of General Practitioners, reportedly showing a third of Scotland's GP staff who were surveyed, said that their practice was at risk of closing in the next few months. I well understand the difficulties that general practice is facing right now, particularly during what has been and continues in some respects to be a challenging winter period. Let me put on record my thanks to GPs and their teams across the country. A record number of GPs are working in Scotland. We have also recruited more than 3,000 healthcare professionals since 2018 as part of the wider primary care multidisciplinary teams. I value the work of the Royal College of General Practitioners. They are a very important partner and the survey is important, albeit I should point out that the survey sample is relatively small—just 181 Scottish respondents from many thousands of general practice staff. Nevertheless, of course, we pay close attention to the findings of it. We must encourage more trainee doctors and healthcare professionals to work in general practice and we will keep working with the RCGP and others to ensure that this is an attractive proposition. Tess White This week, GPs in the north-east have sounded the alarm that general practice will become an extinct profession. They point the finger at a blatant and shameful lack of support from the Scottish Government. That is a direct quote. Freakin Medical Centre, Invergarry Medical Centre, Wallace Town Health Centre, Berghead and Hopeman GP surgeries, and five-year-old melderum medical group in the north-east have closed, will close or have handed back their contract. Audit Scotland has warned again today that the key target to increase the GP workforce by 2027 is not on track. Can the First Minister explain why the action her Government is taking to address GP recruitment and retention is failing miserably and it is putting patient safety at risk? First Minister First Lady, general practice is a really important part of primary care. Primary care is an increasingly important part of our entire national health service, so we will continue to support general practice as part of that wider team. I said earlier on that we have recruited, since 2018, more than 3,000 healthcare professionals to work in those wider multidisciplinary teams, and we will continue to do that. In terms of the GP recruitment target—that is a target for 2027—I believe that we are on track, although, as Audit Scotland rightly says, that will be challenging, but we will continue to focus on that so that we meet that target and continue to ensure that we are making general practice an attractive proposition for those wishing to pursue medical careers. Those are extremely important issues, and those times are very challenging for all parts of our national health service. However, the hypocrisy of Conservatives in this chamber really is breathtaking at times. Let me just end this answer, Presiding Officer, with this statistic. The number of GPs per 100,000 of the population in Scotland is 95 where the SNP is in office. Where the Conservatives are in office in England, it's not 95, it's just 78. Yes, those are challenging times, but this Government is showing and can evidence how we are showing support for general practice and for the NHS as a whole. Jackie Baillie, I'm afraid that the First Minister's Government is not on track, and indeed Audit Scotland has said that they will miss the target of increasing GP headcount to 800, but it's worse than that because whole-time equivalent GP numbers have decreased by 200 since 2013, and this poses a serious threat to the recovery of primary care. At the same time, the number of patients registered with GPs has risen by over 300,000, yet the SNP have this year cut £75 million from primary care and GP budgets. Does the First Minister not agree that by slashing funding and failing to increase the number of GPs, the SNP are compounding the crisis in primary care and ultimately failing GPs and their patients? No, I don't agree with that. I do agree that these are extremely challenging times for GPs and for everybody who works in our national health service. The target in terms of GP recruitment is a target for 2027. Of course, we will have to focus and work to meet that. With the greatest respect to Audit Scotland, and I take everything they say very seriously, I'm not sure anybody can look to 2027 and predict what is going to happen. They rightly point out that it will be challenging, but it is important that we remain on track. In terms of GPs, we have seen GP headcount increasing already by 277. We've seen the wider multidisciplinary teams increase by more than 3,000. Of course, that is increasingly important because GPs rely on other health professionals to help them to do the excellent job that they do. I come back to the last point that I made in response to the previous question. We have more GPs proportionately than other parts of the UK. I mentioned England earlier on. We've also got more than Labour-run Wales per head of population and more than in Northern Ireland. So much work to do, but we do it in Scotland from a position of relative strength. Question 6, Martyn Whitfield. I'm very grateful, Presiding Officer, to ask the First Minister what recent action the Scottish Government has been taking to keep the promise to young people in care. It is the ambition of this Government that every child in Scotland grows up loved, safe and respected so that they have the opportunity to reach the full potential regardless of the circumstances in which they are born. That's a commitment of this Government and it is a personal commitment of mine that I will take with me as I leave this Government over the next few weeks. The budget that was passed on Tuesday commits almost £80 million to the promise and £50 million to the whole family wellbeing fund. Back in December, we introduced the children's care and justice bill, which seeks to put an end to under-18s in young offenders' institutions and ensure that children who come into contact with the care and justice system are treated with trauma-informed and age-appropriate support. Last Friday, I was delighted to visit East Renfrewshire to celebrate care day. I always value the opportunity to hear what matters directly from children and young people across Scotland as we work together to keep the promise, which, as I say, is a commitment that I hold personally as well as for the time being, as First Minister. Martyn Whitfield. I'm very grateful to the First Minister for that answer, but, as she remits her office, many in the care sector are deeply concerned as to whether the Government will follow through with its pledge to uphold the promise, and I absolutely welcome the First Minister's personal assurance that this for her will be a lifelong commitment. But, after nearly two years since the launch and with only three years to go, there are serious questions about progress. So would the First Minister agree that any failure to deliver the promise will be nothing less than an abject betrayal of some of the most vulnerable children in our society? And will it be herself as First Minister or her successor who would be held responsible for that? I will always feel responsibility for the promise, whether I'm in government in this Parliament or whatever I happen to be in future stages of my life. I have absolute confidence that whoever succeeds me as First Minister will share my commitment to keeping the promise and delivering on that, but let me make this promise of my own. If I at any point think that this Government or any future Government is not doing that, then there will be somebody up there in the backbenches being very loud and very vocal about it, and you can hold me to that. I welcome the Scottish Government's on-going commitment to keeping the promise to our care experienced young people. Can I ask the First Minister how next year's budget allocation of the £50 million that she mentioned for the whole family wellbeing programme will indeed support families that are in need? The whole family wellbeing fund is really important and something I am extremely committed to and will want to see delivered and continue to be delivered. We talk about young people and care and it's really important that any young person in care is loved and supported and is safe and secure and nurtured, but one of our biggest responsibilities is to try to prevent the need for young people to go into care by supporting families and keeping families together where we can. That's the purpose and the objective of the whole family wellbeing fund to transform services so that families can access support when they need it and in the way that they need it. When I was in Easter and Easter on Friday, I spoke to one mother in particular who told me about the importance of that early intervention approach and ensuring that her daughter was able to stay with her and didn't have to go into care. It's going to focus on the system changes that are required to shift investment towards early intervention and prevention, which is a critical part of how we keep the promise in practice. The £58 million investment in this year's budget includes £32 million provided directly to children's service planning partnerships to support work at a local level and further details of the programme proposals will be confirmed in due course. Many things have been important to me over my years as First Minister and I'm sure I'll get opportunity to speak about some of that over the next few weeks. Few, if anything, of those things have been more important to me than the promise to care experience young people. Our society should be judged on how we care for and love the most vulnerable children that we have. I think that this Parliament as a whole, not just this Government, should be committed to ensuring that every young person is loved and nurtured. If we do that, then we'll have something genuinely to be really proud of. Thank you and I note the First Minister's personal commitment. Fiona McLean of the promise said, for so many care experienced children, young people and care experienced adults, their lives won't have improved over the last two years and things will have been really, really hard and may have even gotten worse. It's heartbreaking and shameful and it shouldn't be the case. Does the First Minister agree that, two years into the promise, it is simply unacceptable that the lives of care experienced people are still no better? I thank the member for a question. I'm not sure if she was referring to Fiona Duncan of the promise. Fiona has said that many things have done fantastic work with the care review and now with the promise. I know that there will be somebody who seeks to hold all policy makers and Government ministers to account on that. Of course, there is much to do. The experience of the pandemic has been tough for everybody, but for those who are already vulnerable and already marginalised, it has been particularly tough. There will be many respects in which, for young people and care, that has been the experience of the last two years. We have talked about the promise and we have been talking about it today in the abstract. We have already done so many things to improve the experience of young people and care. When I speak to young people, it is often the things that they cite to me. For example, the care experience bursary. I have spoken to so many care experienced young people who have had the opportunity to go to university only because of that bursary we introduced, taking some of the other costs away, whether that is dental charges or council tax burden. Those practical measures are important because they are about levelling the playing field and they are about giving opportunity. Do we have more to do? Absolutely, we have more to do. We will have to rise to the challenge of keeping the promise. I hope that everybody across the chamber is as committed to that as I am. I will continue to be a very loud and powerful advocate for care experienced young people as we do collectively, as a society, to keep the promise that came much later than it should have done for them, but which we now have all of us have a responsibility to deliver in full. We know the Scottish Government's commitment to the excellent research and science that takes place in universities across Scotland and the impact that that has on patients and communities most in need. Given Cancer Research UK's decision to withdraw funding from the administrative base of Scotland's only clinical trial unit, the Beats and Institute in my constituency, can I ask the First Minister whether the new cancer strategy will reflect the importance of place-based research in addressing regional inequality in cancer in Scotland, particularly in the west of Scotland? The cancer strategy will be published in the spring and it will set out our 10-year vision for cancer in Scotland, including building on the significant strength that Scotland has in research. We have recently published an independent report on improving equity of access to cancer clinical trials, and we will be working with the cancer research community to prioritise the recommendations in that report and to take forward as many as feasible. Can I take the opportunity to recognise absolutely the very high quality of research in the west of Scotland through collaboration between the Beats and Institute University of Glasgow and the NHS? To support that, we have recently increased our contributions to Glasgow's experimental cancer medicine centre, which will receive over £2.25 million this year. We are also committed to supporting the NHS Research Scotland cancer research network in running innovative, high-quality research studies across Scotland. First Minister, paediatric audiology services in NHS Lillian have well-documented issues. Constituents of mine have a four-year-old daughter who suffers from progressive hearing loss and has been waiting over 20 weeks for an assessment at the paediatric audiology service at Edinburgh Sick Kids. To my dismay, the family have now been told that they must wait a further 11 months for any assessment with their daughter currently 778th on the waiting list. I hope that that is not too uncomfortable for either the First Minister or the Cabinet Secretary to hear. With progressive hearing loss, a quicker assessment can mean a much better outcome and life for Annika and other children like her. What will the First Minister say to Annika and her family while they wait and wait for what would be almost one-quarter of Annika's life? In relation to Annika's case, I would be very willing to look into the particular circumstances of that. I do not want to see any child waiting that length of time for access to care and treatment that the member is right to say is so important to their quality of life. More generally, there have been, as alluded to, issues with the service in Lothian. The recommendations that came from some of those issues, the vast majority of those, have already been accepted and completed. We will continue to work with NHS Lothian to ensure the quality of service that everybody who relies on it has a right to expect. On the individual case, of course, I will be willing to look into that if the details can be provided to my office. The First Minister will be aware of reports today that the projected costs of the new Edinburgh eye pavilion have jumped by £10.5 million to £123 million. Given her Government's shaky commitment to this vital project in the past, can she reassure patients across the Lothians and South East Scotland today that Edinburgh's new eye pavilion will be a priority for the Scottish Government and that our new eye pavilion will be delivered by 2027? I gave that commitment during the last Scottish election. I am happy to repeat it today. The commitment of this Government is not shaky, it is rock solid. On construction costs right now, the business case for that will be interrogated as is normal for all business cases. We are seeing inflation in the costs of construction right now, which is impacting on the costs of many capital projects, but we have a strong capital programme in the NHS and more generally, and we are committed to delivering it. Strike action across the Highlands and Islands Network has seen airports, including Sumbra, closed since Tuesday. Shetland patients with hospital appointments on the Scottish mainland this week have had to have these rearranged, resulting in delays to treatment and using up precious time and resource in the NHS. High All is wholly owned by Scottish ministers, so what is the First Minister going to do to secure a resolution and end this disruption to what our lifeline air service is? Can I answer that question briefly in two parts? First, in relation to patients whose treatment has been delayed because of this industrial action, I know that health boards will be working to ensure that any delays are minimised. Secondly, there is dialogue on going to resolve the underlying issue, and I would expect High All to do everything possible to reach a resolution to ensure that any further disruption is hopefully avoided completely but certainly minimised. The next item of business is a member's business debate in the name of Alex Cole-Hamilton, and there will be a short suspension now to allow those leaving the chamber and public gallery to do so before the debate begins.


Before Friday night's comeback victory over Michigan Tech, the BSU men's hockey team had been 0, 61, and 9, dating back to 2012 when trailing entering the third period. With the win, the Beavers put a little more distance between themselves and the Huskies at the top of the WCHA standings, and Saturday looked to do the same. No score in the first period, just a minute in, the Beves get on the board, Phil Maranaccio finds Kyle Baumann, he finds the back of the net, what nothing BSU. Stay that way until late in the second, look at the effort for Miles Fitzgerald, just outworking everyone up the ice, getting by the sliding defender, and then finding Justin Bodry for the goal to zip BSU. Then in the third, same score, Bodry repays the favor to Miles, finding him to put BSU up three. They wouldn't need any more than that, thanks to the outstanding game from Michael Bitzer. He recorded 27 saves and the shutout, BSU gets the 3-0 victory, they're now 10 points up over Michigan Tech and the WCHA standings. This time of year it takes care of itself, we know what you're playing for, you're playing for a pretty big prize. This is why guys play. You play because of the playoffs and trying to win a championship and all these types of things, so getting these guys excited to play, not very hard right now, not very difficult. Obviously we do how big this weekend was, but going into the next weekend here in Alabama, you can't think about this weekend, you just got to carry on and like I said, just take the next game and focus and be ready to go. It's kind of weird to think, but at the same time you just kind of have to understand where we are and kind of ground ourselves and think that if we have a great opportunity here and we just want to keep the ball rolling. If you've enjoyed this segment of Lakeland News, please consider making a tax deductible contribution to Lakeland Public Television.