Since the 1950s, thousands of South Asian leaders have seized the opportunity to further their knowledge at Australian universities through prestigious Australia Awards scholarships. Their new knowledge and skills are improving countless lives in their home countries. I love nursing and I love knowledge also. I want to develop that in my students. Eid Fatima, when she returned from her master's studies at Monash University under an Australia Awards scholarship, she became instrumental in setting up the Maldives' first ever Bachelor of Nursing course. Through the Bachelor of Nursing programme, we are hoping that we can provide higher quality of nursing throughout the different areas in Maldives, not only here in Malay, but in the atolls. My home island is Lavin Hinnor. There we have lots of houses, few trees and lots of people. We have one health centre where we can get vaccinations. If an emergency case comes, for example, a person with shortness of breath or with the pain in the chest, they will provide with facilities like they can take ECG or they can provide oxygen supplies and they will refer the patient immediately to the nearest hospital. If the patients or anyone from our island has to travel to other islands, they have to take a boat. It takes about 7 to 8 hours by boat to reach Malay. Most of the time they travel at night. My own grandfather was a Bedridden patient and he was Bedridden for about 2 years and he was taken care by my own mother and father. I wonder always, why is he Bedridden? Why can't he walk and how can he be treated? Later on, first of all he was not able to walk so he was lying on the bed but he can take food orally. But later on he was not able to take food and he was given only liquid diet. So I was wondering what will be done if we were abroad, I mean if we were in Malay or some other places where we get good facilities. What will be the nursing care? What will be the care given by the professionals? So I wanted to know how to give care to the Bedridden patients, how to give care to the geriatric patients. That was the inspiration for me to become a nurse. During my master's program in Australia I got knowledge regarding different instructional techniques and different assessments we can do for nursing students. And also how to build that relationship between my students and me. In our culture that relationship can be a bit distant than in other western Australian or other cultures. So from there I learned how important it is to have a good friendly relationship with the students. Drawing on what she learned and the Bachelor of Nursing curriculum used by Monash University, Fatima worked with her colleagues to draft the Maldives first ever such course. This means that young people like Huna can now study a higher level of nursing without the expense and difficulties of going abroad. The role of Bachelor of Nursing in improving healthcare will be, I believe, mainly in health promotion and health prevention area. They will have increased knowledge of health assessment. So when they go and assess patients they should be able to identify those who will need a higher level of care so they can be referred earlier instead of waiting until the last month. I would go back to my island and apply the knowledge I have learned here. Like giving awareness to the geriatric patients' relatives so that they can stay at home and give care to the patients. I know there are less facilities in our island but I can give awareness so that they can take care of themselves. And I think that the biggest reward is yet to come to see better nursing care all over the country. Thanks in part to her Australia Award scholarship, Fatima and her colleagues are now working on a national master's course to help improve health services even further. Scores of students like Huna will graduate soon as the Maldives first home-trained Bachelor level nurses.


TheCube at Hadoop Summit 2014 is brought to you by Anchor Sponsor Hortonworks. We do Hadoop. And headline sponsor, WAN Disco. We make Hadoop invincible. Welcome back everybody. You're watching TheCube. We're live here at Hadoop Summit 2014. I'm Jeff Kelly with Wikibon. We've got a really interesting guest coming up. As everybody knows, Hadoop really kind of was born in some of the web companies and one of the most prominent being Yahoo. We're really honored to have Jay Rosseter, SVP of platforms and personalization products at Yahoo. Join us here for this segment. Thanks for coming on. Oh, my pleasure. So we were talking a little bit before we got started and you've kind of been involved in this journey with Hadoop and Yahoo and Hortonworks from the very beginning. Oh yeah, yeah. No, it's been great. So you know that we gave birth to essentially Hadoop for, you know, since roughly 2005, 2006. And in 2011 we joined up with Benchmark Capital and spun out Hortonworks with a lot of the core developers, some of the top developers that actually created Hadoop when we started the company. And so I've been involved from before Hortonworks and all the way through till now. Well, if you don't mind, I'd love to kind of just take a trip down memory lane and talk a little bit about those early days, 2005, 2006. What was the environment like? I came a little later. Oh, a little later. Well, tell us about what you did join. Sure, sure, sure. So what happened was the Hadoop project started really with search at Yahoo where we were trying to harness big data to make search work. And then over time it started really evolving and taking on a more prominent role in the company. And what we realized was that this was revolutionary technology and we wanted to keep that technology rolling and we felt that open source was really the way to do it so that there would be a community of people working on the technology and making it real and then that would allow us to keep leveraging it and then use it to power our business. So I understood that Yahoo obviously isn't an enterprise software company so we started an enterprise software company to do that but the whole idea was to do it through the Apache Foundation so that it was open source. And it's been great. So if you kind of fast forward and you look at this conference which is incredible. I don't know if you saw today that half the people at the conference hadn't been here before there's over a thousand different companies representing this incredible. It's been wonderful. And what you have now is you have exactly what we were hoping for. You have this juggernaut which is Hadoop the whole family of products of which we also develop on you have Hortonworks as sort of at the center the nexus of this working with the community to make it happen. And then we have technology that is not only revolutionizing the world in many ways but it's something that we use at Yahoo to power our entire business. So it's actually working incredibly well. Well so it's interesting. It makes a lot of sense to me why from Yahoo's perspective you'd want to keep this open source because you just you enable so much more innovation when you involve the community. When you and your team were discussing spinning out Hortonworks I imagine you talked about different business models. And why was, like I said I totally understand why it's great for Yahoo for Hortonworks to remain open source. Why is it equally important for Hortonworks to be open source? And how did that decision come about? No, no, no, it's a very good question. So you can understand for us, right? We just wanted as many people powering this and we want to use it and we use it at such a scale that having an open source solution made sense for Yahoo. For Hortonworks the key was that the Hortonworks team knew, understood and understand today if you actually talk to them that this type of disruption and this type of technology to really have it grow and take off and change the way basically data works throughout the world is something that's beyond what one company can do. And so the primary model was that while Hortonworks certainly is a commercial entity and wants to profit by it, right? But the idea is that if they had gone alone and done this it would not create the revolution and wouldn't have the level of innovation that it actually has now and you could see it. So if you think about what Hadoop is a lot of people think of it as just a core of like HDFS and MapReduce but there's a whole family of things around it, right? There's the evolution of where the platforms move to in the next generation which has been like with Yarn and Tez project and stuff like that but also there are many products that have come out of other companies like HBase or Storm. So there's a variety of technologies that people have contributed to and have helped really develop and to foster that innovation. So it makes sense. If we had created Hortonworks and they had gone on as a private entity you wouldn't have Hadoop today wouldn't be what it was. What it is, right? Instead you would have splintering and different products that people would build and none of them would be as good as what's happened through the whole community effort. But is there a trade-off for Hortonworks from a business model perspective in terms of ramping up and getting that growth factor with the model being basically sport maintenance services versus having your private IP that you're selling licenses to and that kind of thing. Is there a longer time frame? Were there any trade-offs that you thought about? Did you ever consider doing something more like the open core model and keeping some parts open and simple criteria? I mean what was the debates like internally or was there any? So the question you're asking is is this the best model to monetize is basically what you're asking, right? And the answer clearly for Hortonworks and you should talk to Rob Bearden about it is yes. Because the Hortonworks succeeds as the ecosystem grows and as the world uses it. So if you have a pie that's this big and you take half of it that's interesting, if you have a pie that's that big and you take a third of it, you're doing better, right? So overall, the fact that they've embraced the open source model has allowed it to grow to a point where everybody's talking about big data. I mean it's in the meme of like my mother will talk about, but she won't know what it is but she'll talk about big data, right? And that happened to a large degree the cost of the open source play here. So I think it was, to me, was the right model. So let's talk about Yahoo and the way you are contributing still today to Hadoop. So do you remember that your team dedicated to contributing back to the open source code? I know you work with Hortonworks to test and develop the different projects associated with Hortonworks. So you just kind of for our audience who isn't really familiar with Yahoo's role, tell us a little bit about what you're doing. So as I mentioned, early on, we really incubated the whole thing and really got the industry rolling. The story we haven't told has been our role both with Hadoop in general and with Hortonworks since the spin out, which was in 2011. And what's happened is we've remained major contributors to Hadoop and we have many, many committers and PMC members and that kind of thing. But the interesting thing has been the relationship that we have with Hortonworks, right? And the way the relationship is is that we have almost a virtual team on how we work together on an engineering level. So we pick projects together, we set roadmaps together and we found that probably about 80% of what we do and what Hortonworks does overlaps in terms of what we're trying to actually accomplish. Hortonworks obviously does many things that are important for an enterprise market that may not be important to Yahoo as an entity that runs it and then we have some things that may not be, but overall there's probably about 80% overlap. So what happens is we set these roadmaps and we work on these projects advancing them and then we harden them because the way we use Hadoop at the scale we use it and the types of use cases that we have crush the technology in a sense. And it's through that beating of the technology and really driving it to quality is what makes the product overall excellent and really work. So a great example would be Yarn, right? So we worked, Yarn was an idea we had before we even did the spin out and we worked together with Hortonworks on Yarn came out in October of last year as HTTP, right? And we've now to get Yarn which is really a complete remake of how Hadoop works and just changing the game in terms of how you can get data and different kinds of data, it was a journey. It took a long time to really make it battle ready. And that's something we did at Yahoo driving it through our 32,000 servers, our 26 million jobs, you can imagine. And that type of partnership both on the development but also on just making it real it then allows us to give it back to the community where there's a real product that works and people can rely on. So it's, and we do that across many different things. So it's been put through its paces and if Yahoo can't break it then you can be pretty sure if you're a more traditional enterprise that it's going to hold up. No, it's absolutely true. So I did want to pick on something a little bit more. So you mentioned that there's kind of that 80% overlap and there are critics maybe in the more conservative circles who would say, well, you know, big data, you have the big web companies, it makes sense for them but why does it make sense for me as a more traditional company? Maybe it doesn't. But you're saying there is a significant overlap between what Hortonworks is trying to do. So maybe rebut some of those. Yeah, yeah, yeah, no, no, no, no, no. So look at this, I think in general most companies now understand that harnessing data and harnessing unstructured data or harnessing data quickly is a business differentiator. That's what makes this whole market happen, right? So I don't think there's any question about the power of data, whatever it is, whether you're in banking or you're in sensors or you're in machines, internet of things, anything, right? It doesn't really matter.  But you realize that being able to manipulate data and analyze and get value out of that data quickly is important for everybody, right? What we do is we're a little ahead of the market in some cases in that we need to drive many diverse use cases through data because the heart of an internet company really is data and what you do with it, personalizing, advertising and that kind of thing, right? But a lot of the core technology that's used is exactly the same, right? And so you can imagine that you take that technology and you're leading in many ways what the technology needs to deliver and then it gets packaged up and platformized in many ways or the companies that build like Hortonworks see where it's going and they actually create those capabilities. So just some simple examples, right? If you just look what's happened with Distinger initiative and Tes and Hive, you know, who would benefit being able to have fast analytics and be able to answer business questions quickly? We do, right? We run our business on it but everybody needs to be able to do that very clearly or if you take the ability to do iterative processing or stream processing where you're looking at things that are just happening and you're analyzing it, makes sense in many, many industries including ours where we'll take a technology like Storm or we'll take like an H-based technology and we'll put it into a bundle to create a solution. So it's the same kinds of things. The only difference is that we do it at such scale and we're also pushing the envelope on some of the uses. Right. Two quick examples. Sure. One would be, you know, latency. Very, very focused on taking latency out of stuff. So how fast can they get an answer out of something? Really important when we're trying to personalize an experience for you and we want to take into account things you're doing now and we don't want to wait, right? Or we want to see if anybody, if there's any abuse happening in our systems and we want to detect it now, right? So there's a lot of, there's a lot involved in taking the latency out of these systems that are really important. Just a very, you know, kind of a very simple example. Another one is machine learning, right? Deep insights. And you can read a lot, people talking about how you get insights into data, facial recognition, that kind of thing. And deep insights and machine learning is key to what we do. So as an example, you know, we have Flickr. And with Flickr, we have, you know, a corpus of something like 10 billion photos and we have processed all those photos, looking through and tagging animals and scenes and stuff like that where we could tag it all. But now what do we want to do? On an ongoing basis, when somebody uploads a photo, we want to instantly tag it, which requires taking all the latency out and being able to take the models that we developed and perfected as we go through the full corpus and doing it on the next one. That's true of what everybody needs in many, in many businesses. You want to learn from the data you have and then you want to train it so that you could do something more intelligent with the new data that comes in. So it's just a matter of being a little bit ahead of the curve and what happens is with the partnership with Hortonworks, we're living it together, you know what I mean? So they're seeing where we are ahead of the curve to some degree, we're also hardening things and then they're working obviously with other partners also but it lets them also be a little ahead of the curve and then have product that works in a more robust manner overall. Well, so you touched on a couple of things that you're doing at Yahoo, I mean, I would love to hear a little bit more, maybe a couple more examples of some of the more things that kind of get you excited that you're using Hadoop for. Maybe if you can give an example of something that's customer facing, something that I might see as a user or maybe something behind the scenes, whether it's to detect fraud or whatever the case is. There's many, many, many examples. Okay, give me a good example. Sure. So one of the things we're doing is we have a large investment in native advertising. So native ads, you probably see a lot of things you see on your Twitter stream or something like that and we have native ads. If you go to yahoo.com or many of our media properties you'll see this stream and in that stream there are native ads, so ads that look like the content and we do two things. One is we actually will personalize the content you see so the news you see is different than mine we'll also personalize the ads that you see and the ads you'll see are different than mine and what we need to do to make that happen is we have to do massive extraction of information from the content and from the ads to actually understand what they are and then we have to understand a lot about you and your behaviors and things you've chosen and that kind of thing and feed that into a model so then we could match the content and match the ads that are most likely to interest you and then you click on the ads and we can monetize the ads. So it's a way of just basic taking content, understanding it, choosing what you should see and then understanding what ads actually would be of more interest to you so you actually would be more likely to engage with those ads which is how we actually monetize those ads. Right, so that's an analytic problem number one but it's also an operationalizing, you also have to operationalize that insight. Yeah and there's lots of examples, give me another example. So if you just stick on advertising, if you're an advertiser or an agency and you want to run an ad campaign, you want to be able to hit a button, put your, basically put your bid in, set up your campaign and you want to see it happening now which means lots of calculations about how that will play what the bid landscape looks like, how the other players are, what's happening in the marketplace, what your budget is, instantaneously computed, determining what ads then to serve by understanding you and that kind of thing and then we want to give you the ability to on demand get a report and understand how's it going, how's your campaign going, what demographic you're hitting, how much budget have you gone through, what your average spend is, instantaneously to allow you then to adjust your campaign if you want to really move away where it needs to go. So all that's about crunching data, right? At the start, crunching data to understand the content, crunching data to understand the ads, crunching data to choose what to show in a bidded marketplace which is like an exchange, like a stock exchange and then in a reporting point of view and all that is utilizing Hadoop in different ways and different components to create a solution, intent. So it's a fascinating, I love it. We could talk all day. Unfortunately, we've got to wrap up soon but I wanted to ask one last question. Sure. I mean, if we're looking out, if you can put your prognosticator's hat on. Where's Apache Hadoop going?  So the way I look at Hadoop, and this is interesting because you know, people have different ideas of what it is and Hadoop to me is a family of technologies that work together and play together to manipulate data to value, right? And one of the things that's interesting about Hadoop is the level of innovation that's been happening, the level of change, the speed of change. Like, you know, like the MapReduce paradigm is kind of moving into a little bit since Sunset Tez is there. Yarn came out that fundamentally changed the game because now you can get it dated and you can use it in many different ways, right? And the way I see it is the demand for data will only increase. If you think about the Internet of Things, which I know is a new buzzword, but it's everything, for real, right? And you think about deep learning, which is understanding dozens, hundreds, thousands of characteristics of data, which requires much greater processing. You know that it has to evolve and you know that some parts will get antiquated, other parts will actually join the Hadoop family, you know? And add to it, like now we have streaming or we have incremental iterative processing and that kind of thing. And I expect that evolution will continue because it's a living, breathing object. And so the key is to keep the community intact so everybody's playing it, have vendors who are looking out and understand what's happening, and then engage with vendors like us who are dealing with a scale that frankly is above the market but also driving a lot of those requirements into the market. So to me it's more of an evolving beast that will just get better and better and better as we keep working on it. Absolutely, well great stuff. Jay, we could talk for hours but unfortunately we gotta wrap up but thanks so much for taking the time, I appreciate it. Jay Rosseter from Yahoo. We'll be right back with our next guest live here at Hadoop Summit.


So now we're going to move on. We've looked at the point charge. And again, here it is in 3D vector form. And again, I'm using this 3D applet. And the link will be in the YouTube video and on Blackboard. We've looked at a charged line and saw how it had some cylinder-type symmetry when we looked at those field lines. Now what we want to do is we want to look at a plane. So we're going to start with a charged plane, where the plane doesn't fill up the entire area. Again, these arrows are pointing towards it. So that means it's a negative charge distribution. If I were to reverse that, that shows me a positive charge distribution. So in this case, the charge is spread out over that whole plane. And I can take a look at the way the field lines go around it. Now if I sort of stop it here, again, I can do some slicing. And I see that from this side, it looks like they go straight up and down past it. But if I take a look from a different side, what I see is that towards the edges, it starts curving out. And this is very much like what we saw with our finite line. If I don't make it a charged plate but an infinite plane, meaning it goes out in every direction, then I'm able to see I keep a perfect symmetry. Now again, this one has them pointing towards it. So that's a negative charge distribution. If I have a positive charge distribution, it would point away. The charge is spread out over this entire plane. And by infinite, what they really mean is the charged plane sticks out way further than the area that I'm interested in looking at the field on. We can't actually have an infinite plane. But as long as we're nowhere near those edges where it sort of started to curve out, we can approximate it just like it's an infinite plane. And the electric field points directly away from it at all points. I also want you to notice that it has the same field strength everywhere. And it's down below and above. And it keeps that arrow in the same direction with the same strength everywhere. But on one side of the plane, it points upwards away. And on the other one, it's away but downwards. So this is what our field looks like for an infinite plane of charge. Very, very symmetric. And we're going to use that when we do Gauss's law.


Hello, welcome to this month's monthly webinar with me, Michael Houston and my colleague in Canada, Colin Zizinski, and this is the opportunity whereby we have a look at what's going on in the markets, what we think is going to happen over the course of the next few days and weeks. Have a look at some interesting chart patterns and basically just chuck around a load of thoughts about where we think the markets are going to be going over the next few days. Try and digest this week's data, see whether or not it will make any difference to the overall direction of stock markets, currency markets or what have you, but first and foremost I have to do the statutory risk warning, so that's on your screen right now. Once we've done that and got that out of the way, Colin and myself can then basically get down to actually crunching the charts and going through the various markets to really determine where we're going to go next. Obviously we've seen a significant decline in equity markets over the past two to three weeks, but at the moment we're in the middle of a bit of a bounce back and I think really what the key question is here is whether or not this bounce back is going to be sustainable or whether it's the start of a new leg lower in equity markets. Just not forget we've been in an uptrend for about the past five years, everyone's been trying to pick the top in this market, I've been trying to pick the top in this market for the past year or so, with very little success, had slightly more success on the currency front, but at least for them you've got a little bit more push-pull in terms of central bank policy. With respect to equity markets it's pretty much won my bet, so I think the real question here is whether or not we've seen the highs or whether or not we've just seen a little bit of a pullback before we go and retest the highs. Now US markets haven't corrected anywhere near as much as European markets and I don't think that's really too hard to understand why. The fact is the Federal Reserve is still doing stimulus albeit only till October and it's still maintaining its very easy monetary policy. Now I think what we're going to do Colin is we're probably going to start thinking on the S&P and the Dow because I think that's something that you really want to talk about, isn't it? Yes, that'd be fantastic Michael, so if you could open up the S&P chart. Okay, forgive all the clutter, but if we just make that slightly bigger there, we can see there straight away we've got a bullish engulfing candle which does seem to suggest that we have got a little bit of a rebound on the cars and we did hold that series of highs through April and May on the move down. But you want to expand on that, don't you? Yes, absolutely. I mean the longer term uptrend for the S&P certainly remains intact. We're not talking about when we're looking at things, we're not looking at the end of the trend, but what we are looking at is historical seasonality. August and September historically have been the worst months of the year. Four stocks, part of the push-up to new highs in late July had been driven by earnings reports. Earnings reports are starting to dry up in the US as we clear out of the retailers over the next week or so and then that's it. Things go pretty quiet through to the end of September on the earnings front. So we're seeing today we're having an inside day where basically they're consolidating pretty close to yesterday's highs. We are sitting just below 1950, which is a significant because we had a polarity reversal there. We've had an old support level emerging as new resistance. If it breaks that, certainly the chart shows you could easily take a run back at that one big negative candle filling up to 1970, even possibly take another run at 1990. But if you falter here, you're looking at 1910. So at this point on the strategy side, it's a 50-50 trade. You could go up 40 points, you could go down 40 points from here. And which way of it breaks out of this 1945-1950 range will give us a better idea of which way it's heading. Yeah, I mean, those are really the key levels that I'm looking at. I mean, it was a double tap on the downside there before it, and essentially what we've got here is a double top. And in any double top breakout, you've got the two highs there. You've got the two lows there. You've got the break lower. We've hit the target. We've come back. That should act as resistance. If it doesn't act as resistance and break through it, then the likelihood is it'll go for another run at the top side. But at the moment, we're in what I would call no man's land. And I certainly wouldn't have a strong idea one way or the other as to where that's going to go. I suppose potentially, Colin, you could put a trend line in through these highs here, perhaps, to give you some sort of indication as to where we're going to go next. Broken out of it. Which I think we've probably broken. No, we haven't. No quake? No quake. So certainly worth keeping an eye on that. Let's change that to a four hour chart. And it could probably give you a better indication of where we are. And you can see that through there. So that comes in around about 1955, 1960, but also in line with that 200 event moving average as well. So certainly potential for a little bit more upside, but what I would like to see for us to continue to move higher is a close really, I think, above that trend line at 1951 and a half, more than anything, to suggest that we're going to go higher. Otherwise, I think there's a good potential for maybe us just to continue to trade sideways. It does look to me like you could have a trading range emerging here between, say, 1900 and 2000. You've got, this whole rally of the last few weeks really has been a pretty oversold conditions as you see on the stochastics. And one thing I noticed on the four hour chart was you were starting to get a negative divergence in the stochastics, a higher low, while you had a higher high in the index. So you're probably into a situation where we're going into some kind of sideways trading patterns on the US indices. And after that, now, Michael, could you also show the NASDAQs or something I wanted to mention there? Sure, okay, that's about it. As you can see, there's another bullish engulfing there and a long shadow on that candle as well. The NASDAQ, yeah? The NASDAQ, we're getting some really interesting technical signals. And what I see that is, if you looked on the, first at the bottom here, on the stochastics, it shows us more of a triple top, but on the, could you bring up the RSI, Michael? Sure, what sort of RSI do you want? How many then? Just the classic is fine, the classic default. Okay. Could certainly do that. Or, yeah. That one or a different one? Actually, the single line? Yeah, the single line, please. Single line, okay, we could do that. Thanks, just what I wanted to show here. I'll get rid of that, there you go. Thank you. You have here between June and July, you actually have a head and shoulders top in the RSI and you're starting to get a head and shoulders top in the index in July and August. So, you've already had a bearish indicator in the RSI. Now, what I'm watching for here to see is, is this where we're starting to stall a little bit? Do we roll over and carve out a right shoulder here? Or does it end up getting called off and we take another run at 4,000? You have a small double top there near 4,000. So, you're getting some technical indicators starting to add all pile up, suggesting that your momentum is running out here on the NASDAQ and basically you're at a point where if you don't break 4,000 soon, you probably are looking at a fairly significant correction, perhaps back to this 3835, which is emerging as a neckline for a head and shoulders top. Yeah, I mean, obviously an awful lot of this rally, particularly I think in the US markets, is really down to perceptions of US monetary policy. And those retail sales numbers earlier this week were once again an indication that despite the fact that we do appear to have had strong growth in the second quarter, I think the likelihood is we could get a revision down on that. But also if you look at the direction of travel with respect to retail sales over the past four months, they've come in at 0.6, 0.5, 0.3, and flat. And yet consumer confidence is rising. So for me, the US recovery, I don't think is as strong as people seem to make it out. And I certainly don't think the Fed thinks so either, not judging by the narrative that appears to be coming out from the Federal Reserve at the moment. And we could get some color on that, couldn't we? Later this month at Jackson Hole on the 21st of August. Absolutely, the Jackson Hole Conference is a particularly important one for the Fed. All the main Fed members go there. And in the past, Chairman Bernanke in particular used that conference to telegraph changes in monetary policy. He had talked before at the conference and then come out with some of the things like Kiwi programs or Twist programs or Teapering or what have you. So it's a really important one. People do look to what the Fed is saying there. And what I'm expecting is that we'll probably continue to see a dovish talk from Chair Yellen because not only is she noted that, but I mean the whole point of this Teapering program and continuing the dovish talk from Yellen and likely also from Stanley Fisher, the nominee for vice chair is that everybody knows that the last two times the Fed ended Kiwi programs, Kiwi one and two, the market fell by 10% within three months. So one of the things they've been trying to do by winding it down over the course of most of a year rather than going cold turkey and by keeping the dovish talk is to try and avert a major stock market correction in our short term crash. And they're trying not to crash the markets basically because what you're looking at is a situation where all this liquidity boosts stocks to a certain extent it can over inflate stock prices and push up valuations. So the Fed's trying to avoid another big drop off the end of this and that's where, so what we're looking at from next week is you'll probably see from the top people some fairly dovish comments from some of the other FOMC members that you may see some more hawkish comments. We had the first hawkish dissenter at the last meeting so it may come out being clear as much from the Fed, but we'll see, I think the important thing is that they're not, clearly they're not, they're not going to be following the October end of tapering in December with a rate increase that's likely still getting pushed off sometime into next year, well into next year. I think that'll be well into next year and pretty much in line with the Bank of England earlier this week. I always felt that expectations of a rate hike this year in the UK were optimistic at best and certainly that has been proved. But before we talk about that, we're currently on the indices, let's look at the German DAX because we've certainly seen a very sharp sell-off in that over the past six weeks and we've seen a quite significant reversal and it does appear to be looking as if it's carved out base. There's a couple of things, guys, ladies and gents, I'd like you to look at. First and foremost is this pattern that I've highlighted on the chart here. Now I'm a big follower of candlestick patterns and reversal patterns in particular and this one in particular does seem to suggest that we could get some form of rebound. This is what I would call a piercing pattern. It's not quite a bullish engulfing pattern. It's almost there, but it's not quite. So let's go into a little bit of detail about that because I think this gives you an indication of the candlestick patterns that I pay closest attention to. So ignoring the bottom two, these are the ones that I usually find the most compelling and they have to happen at the end of an uptrend in the case of the bearish engulfing line or the dark cloud cover or at the end of a downtrend in terms of the bullish engulfing line and the piercing pattern. And if you blend the candles, they can also take the form of a hammer or a type of gravestone or doji. So in the case of the Nikkei, what we've got Nikkei, sorry, in the case of the Dax, we've got a piercing pattern. It's not as powerful as an engulfing pattern, but it's nonetheless, give you an indication that maybe the recent selling pressure that we saw on the Dax, and it did fall 11% and it did fail to get below with any significant conviction the previous support level which we saw in March this year. So if I just quickly flick away from that, you can see that on this chart here. These are the March lows here around about 8,911 and we made a low of 8,903. And yes, we did break below this little trend line that I've drawn here, but we weren't able to close below it. And because we weren't able to close below it and because we held above the support line here and the oscillator was oversold, there was a good chance we could get a sharp snapback. And that is exactly in fact what we got. Now what we wanna see is a move below, sorry, a move above these twin highs here. So these twin highs here are between around about 9,260. So yes, we've seen some very disappointing European economic data this week. Yep, the Dax is off its lows. So that tells me one of two things. Basically, it's already priced in or B, there's an expectation, however misguided, but the ECB may be minded to do further stimulus if not before the end of this year, certainly at the beginning of next year because certainly the outlook for the Euro area does appear to be what I would call rather subdued. Is there anything you wanna add to that Colin? Yes, I just wanted to note the, if you look at that dip below the trend line and then the rebound, the piercing pattern, that also is a one day pattern I call a bear trap. It's not a full key reversal because you didn't end up higher, but in this case you were down in the trend, you broke that support line.  You closed near the high on your day. Your actual subsequent candles have basically been holding above that high more or less except for a couple of weeks that dipped a little bit below. So you've got very quickly resistance becoming supported at a higher level and you've got that nice upturn out of an deeply oversold position on the stochastics. And could you draw a trend line on that stochastic, Michael? Because I think you're getting pretty close to busting that downtrend too. If you go off the second high. For that one. Yeah, if you go off that high and put it through those two, it looks like you're starting to break out of the downtrend in the RSA. So again, your downward pressure is easing, your upward momentum is starting to build. So at this point, how far you get is questionable because you've got that 9260 initial resistance. The next one after that though is up closer into that 9380, 9400 area where those two candles have those low and high that bit of congestion in there is probably your next one. So you still got some room for a technical rebound in the DAX from here as well.  A head and shoulders bottom as well. Yeah. So you've got a lot of really nice technical indicators coming together telling you that that you've got a good shot and a nice bounce here. So certainly this 9260-70 level does look even more important when you actually look at the four hour chart because you've got an inverse head and shoulders. And there actually on the lows there, you've got a nice bullish engulfing pattern there as well which has then filled the gap and moved higher. So actually working out quite nicely with that particular pattern and that does seem to suggest that maybe we could get a push higher if we break above this was just line 9260, which brings me on to the Euro because I think the Euro's been quite interesting. We've looked at the Euro dollar. Well, look at the Euro dollar initially because I covered that in my weekly video this week. And again, using candlestick pattern recognition, we can come at a particularly, we can come at it from a fairly good angle. If we look at this candle here, this is what is a hammer. And in Japanese candlestick parlance, the market is potentially hammering out a bit of a base. Now the next candle here didn't take out the previous low. So that keeps that hammer pattern intact. The candle subsequent to that then posted a bullish engulfing day. So once again, the high was higher and the low was actually higher as well. So that does seem to suggest that there's a certain amount of what I would call, there's a certain amount of shorts in there and they lack the momentum to push the Euro lower. You think about all the bad data that we've had this week, all the bad data that we've had this week and the Euro hasn't been able to break lower. At some point, markets and traders will get sick and tired of pushing it lower and potentially take it higher. So at the moment, what we've got here is a bit of a consolidation between 133.30 on the downside and 134.30 on the top side. Now you can argue that this is a double top, double bottom, whatever. I'm gonna just draw a horizontal line through that, there. I'm gonna draw a horizontal line through there and potentially we have a double bottom. Let's take that down to a four hour chart. Again, it's a similar sort of look and feel here. Now you could argue that this is resistance here but what we can determine from this particular chart is that we are trading in a bit of a range. It is a little bit toppy above 134 but if we break through 134.5, we could get quite a significant move higher. On the flip side, we could get a significant move through 133.30 if we break below it. Is there anything you want me to add on that, Colin? Or do you want me to move on to Euro sterling? Because I know you wanna talk about that. This is a very solid base here that's coming in and I'd really like to go to Euro sterling, please, Michael. I think that's a really powerful chart there. So we've got Euro dollar and given the fact that Euro dollar is looking fairly well bid and then the pound against the dollar is looking a little bit soft, the recent downtrend in Euro sterling bears looking at because does the Euro sterling chart support potential for a higher Euro? Well, if we look at this daily chart here, I know Colin wants to talk about this but we are looking at, we are starting to move that oversold but that's irrelevant. Colin, I'll let you take over now. I thank you, Michael. You've been in a downtrend in Euro pound, a very, very consistent steady downtrend running through March, right until the last few days. But what we had here since the beginning of July is we had it quietly working its way down, kind of a double bottom, a little bit of a double bottom here just under 79 and then quietly starting to work its way up. If you could draw a line through 80, please, what you'll find is that basically you're getting what we call a rounded or a saucer bottom in this where you had some declines, lower lows, and then you had a nice base and then you're starting to get higher lows. You've now broken out of this saucer bottom through 80. On top of that, this downtrend line that had gone through March through the beginning of August, you've already broken that as well.  Momentum is still turning positive here. Your first resistance is up closer to this, closer, I'm thinking at around 80-60 and then 81-60 is your first Fibonacci retracement, which is, so you've got some room for a really nice rebound here. And it's the case where for most of this year you had the speculation had been that the Bank of England would be much more hawkish than the ECB that the Bank of England was about to raise rates, the ECB is about to bring in more LTR stimulus and now you're starting to get a little bit of a reversal in that with the press of how they've gotten too strong relative to the euro and that's now starting to reverse itself. So anyway, you look at another case where you've got a number of technical indicators coming together on the very short term, you're getting a little bit of a triple top in the stochastic. You may see some consolidation here, perhaps in this 80-80-30, but you have already had one successful retest of the breakout point as new support, so that's encouraging as well. Yeah, and that's this level through here. We've broken above 80, we've come above it, we've tested back below it. Note the long lower shadow on the candle. That suggests that basically there's good buying interest down at those levels, in the same way that we had it here as well, long lower shadows suggest that generally there's good buying interest at those levels, particularly if the subsequent finishing candle is green. That's usually an indication that there's good buying interest at those particular levels when you get those sorts of long lower shadows so close together. So the euro sterling certainly looks compelling. At this point, the bulls are taking everything the bearers can throw at them and they're still coming in with more. So if we now move away to the pound against the dollar, we've seen a really significant sell-off in the past few weeks, and that's really borne out by this particular chart here, which is the daily chart. But also, we've broken a very long-term uptrend from the lows at 148. We did that a few weeks ago, a few days ago. We've broken the 50-day moving average, we've broken the 100-day moving average. Now we're on the 200-day moving average and we're currently holding above that. So currently holding above the 200-day moving average, yes, we broke below the twin lows in May and June. And again, this could be a short-term bear trap. It will really depend on how the market reacts around this level here right now. At the moment, we've got what I would call a doji. We need to get back above 167 to really stabilize and signal and move higher. But overall, if we look at the four-hour chart, again, we can see here, we're looking very oversold, looking extremely oversold. And certainly, judging by this particular chart here, there is a good chance that with a certain amount of dollar weakness, we could actually see the pound starts to squeeze higher. And it really begs the question at the moment with respect to the direction of the dollar, is what do you think is most likely with respect to euro-dollar? Do you think the euro-dollar is likely to squeeze higher or is it likely to go lower? Obviously, if euro-dollar goes lower, it will drag sterling down in terms of, unless there's an awful lot of cross-flow between euro- sterling. But if the euro-squiz is higher, there's a good chance it could actually take the pound up with it. And I think for more than anything, that is probably the riskier trade. If we look at the proportion of short positions to long positions at the moment, client sentiment shows that the bias is still towards the short side on the pound against the dollar, given that the indicators are looking a little bit oversold, you'd have to worry as to whether or not that is sustainable and whether or not we're gonna get a period of consolidation over the course of the next few days. Particularly in the case of the fact that we've got the NPC minutes next week and we've also got CPI data. Now, I don't expect the NPC minutes to basically shed any light on what the Bank of England said this week with respect to the inflation report, but we might get a dissenter. But even if we do get a dissenter, I don't expect that to change the dynamics that much. We got a dissenter with the FOMC and it didn't change the dynamics there. The dynamics will change if we get more than one dissenter. So if we do get a dissenter next week, I really don't expect too much of a, I don't expect the market to react too aggressively to it. Having said that, you never know. Colin, anything else you wanna add to that? No, I'm good here. I think if you do get a bounce, it's possible you could get about a penny bounce. You can fill in a good chunk of that candle, perhaps retest some of that previous low, but that's what you're looking at. I think the bounce would still be contained within that downtrend line though. Oh yeah, I do too, which comes in around about 168. So around 168, 10, 168, 10, 20, which was obviously the high yesterday. So certainly worth keeping an eye on that. Actually, on the subject of the dollar, there's a really nice pattern that someone showed me this morning on Twitter, which I feel I have to share with you. This is not one that I found. This was found by someone who follows me and it's a nice diamond reversal in Dollar Swiss. Now, this diamond reversal in Dollar Swiss, we need to close below it. If Dollar Swiss does break lower, that in turn could take Euro dollar higher. So certainly worth keeping an eye on that. The easiest way to measure the breakout on a diamond reversal, you can do it very, very simply on the platform here. Use the draw tools option. Go to Fibonacci price projections, select the high, select the low, and then select the breakout point, which is here. And that gives you your target. So your target, if we break out, is 89.65. That's your minimum price objective, basically taking the move there and projecting it downwards from any potential breakout point. We haven't, as yet, broken aggressively below it. Until we close below it, you need to be a little bit careful about diving straight in because you can get potentially caught on a snapback and certainly judging by the lower shadows on these candles, the markets are a little bit worried about being overly short Dollar Swiss, given how quickly the markets closed back quite well away from their lowest levels. So Dollar Swiss has a habit of catching you out. So it's certainly worth bearing in mind if in fact we do break out of this potential diamond reversal. Well, on that note, I think with us talking about the potential for a rebound in sterling or Euro and some rollover here in Dollar Swiss, something we're talking about is a bit of a pullback in the US dollar here. The US dollar itself has had a pretty good run lately on the back of all the stronger economic data we had seen coming out of the US and in speculation that might force the Fed to act sooner on interest rates than they've been planning. If we do see that start to ease away, we could see the US dollar start to weaken a little bit and give back some of its recent gains and that could also support rallies in the other paper currencies. Which brings me on to one of your favourites, Colin Dollacad, because of that jobs report that they're choosing to re-release, which basically, because they released the wrong numbers last week. So they're going to re-release them today.  Just tell me what you need from me on this daily candle chart. This is fantastic. Thank you, Michael. So we had the... Statistic Canada is eating some crow this week. They had put out a post to the very disappointing Canadian jobs report last Friday. They came out yesterday and it turns out that there are a number of errors in their data. So they're now going back and re-releasing their numbers tomorrow. So on the interim, and it's funny enough, you look at this here, we had to spike up last week and then the trading of the last few days has basically suggested that since the beginning of this week that the street didn't believe the employment number as it was because it didn't push up through 110 even though the job number was terrible. It's actually been rolling over and starting to come back the other way. Today we've had a probe below 109. It's actually tested about 10880, which was a Fibonacci level on a different measure. But we're also seeing here the stochastic is starting to roll over as well. So this upward pulse that we had seen from the middle of July to last Friday looks like it's starting to run out of gas and this is starting to work its way back down the other way. This initial moving average support here is in and around 10860 and then you've got a Fibonacci level on here around 108 and then there's this other level of congestion back around 10750. So there's certainly room for the Canadian dollar to drop back. If you get a big improvement in the employment numbers, in the streets now looking for 20,000, it had come in as slightly negative and so if you do see a solid report, you could see the dollar cat continue to roll down from here 109. You'd look for a close below 109 for confirmation but as I've seen today, we've already had some tests below that already. So you start breaking through 109 and especially if you take out that today's low near 10885, then you're looking at a nice start of a downdraft here. And on the other side. Go on, it's interesting to know that you've got a bearish engulfing candle on the daily chart. Yeah, that's quite a reversal there. That's almost, I mean, if that was bigger, that'd be a tweezers pattern but that's still a pretty one day up and then one day smacked it right back. Two days in a row apart from a little island there of a very tight, you know, tight, you've got potential piercing dark cloud cover here and then you've got bearish engulfing here. So, you know, maybe it is time for the dollar cad to roll over. Certainly if we look at the four hour chart which I think we were looking at earlier, that actually gives us a much better indication of where the support level is and the support level is sort of potentially around 109 but it's looking very oversold. So maybe- In the short term, so it could still drift around here. If we don't get a break on this and I wouldn't be surprised if it popped back up into that 109.50, even 109.80 area but the dollar 10, of course, is a big round number that has been holding so far. Yeah, let's just extend that back. So 109, you can see how important it is in that context. So that could be a double top but what we really need to see is for a daily close below that 109 level to suggest that maybe we could see a little trip or a little run to the downside. Which we've been going 30 minutes. Let's quickly do gold because that's always a nice favorite. If there's anything, guys, that you want us to cover while we're chattering away here, please feel free to just use the chat facility and let us know because we're more than happy to run through the technicals with you. Obviously, we can't give you financial advice. We wouldn't be allowed to do that but certainly in the context of running the rule over a particular asset, more than happy to do that. So gold, gold, yeah, a bit of a tricky one. This is trading sideways but you can see on that the daily candles that there's an awful lot of indecision there. You've got long shadows on the candles on the up and the downside and that suggests to me that the markets are a little bit undecided about where we're gonna go next because of what's happening in Ukraine, geopolitical concerns. What we do know is significant resistance through here around about 13, 20, 13, 22 but we've also got quite a bit of support around about 1300 which at the moment the market is trying to work its way through. Now you have a theory on gold, don't you Colin, about seasonality. Yes, there's seasonality in the gold price as well as in stock markets. Historically, gold does tend to bottom out in August and the fall is generally pretty good as we go into Indian wedding season. It's a time when you get increased demand for physical gold. So oftentimes you do get a seasonal upswing in gold as you move into later August, September, October, through the end of the year is generally a more favorable time for gold and if we look here, we had a bottom here about the turn of the month. You had a nice breakout rally and since then you're holding and you're getting quietly, consistently a little bit higher lows, a nice trend there of higher lows and even this week we had seen a couple of pulses down to 1300. Now that support's moved up to a little closer to 1310. It is bumping up against some big zone of congestion in 1320 to 1322 area but even if you look at the stochastics, it's come back above the 50 line. So Aris, I'm sorry, momentum is starting to come positive as well. You'd gone overbought. That guy worked out by then going oversold so you worked off that overbought position from the first August rally and it looks like you're setting up potentially for another up-leg that would be signaled if you were to break through 1322. With the next resistance after that up near 1342, the top of that channel that Michael has drawn. Right, okay. So I've just been asked about Daimler and I'm being asked about Dolly Yen. I'm gonna do Dolly Yen first because it's easier to pick out. Basically Dolly Yen is very, very difficult to pick up. Well, actually it's fairly easy to pick. It's in a range. The top of your 103, bottom in the mid 101s and really it's a play on U.S. yields. The longer U.S. yields remain weak, the much more difficult it will be for Dolly Yen to go higher. If we can see from this particular chart here how well supported it is between 101 and 10150. Look at that very long shadow on that candle there. That suggests there's plenty of demand for dollars at very low levels in Dolly Yen but on the flip side, every time we get anywhere near 103, we find a load of sellers. Now at some point this is gonna break out but for the time being, we're in a range and I don't think we're going anywhere. The Federal Reserve is likely to remain fairly accommodative on monetary policy. That's going to keep U.S. yields fairly depressed. Certainly there's also the fact that with geopolitical risk remaining high, that's gonna keep a lid on the yields as well. So I think the downside for Dolly Yen is probably gonna be fairly well constrained by those lows this year around about between 180 and 10120 and on the top side, anywhere between 103 and 104 is gonna remain toppy. I really can't see it moving outside of that range for the next two to three months unless you have a different view, Colin. No, I'm of the same here, Michael. Maybe you'll get a retest of 103 with this bit of upward momentum in it but I don't see you getting through it at this point in time. Okay, so let's look at Daimler. And that looks actually fairly well supported judging by that price action. There certainly seems to be plenty of demand for Daimler shares at those low levels. Again, we've got a very, we've almost got a, that is a very strong buy signal there, that candle there. We've opened lower, we've closed higher. I mean, we haven't, they're almost like counter attack lines on the daily candles. We've opened on the low, we've closed on the lows and here we've closed on the highs. And even though we haven't wiped out completely the previous day's losses, certainly in the context of that there and in the open here, there's certainly potential for us to move higher. What I would caution against though is that until such times we break above this level here and let's draw it in there. There is a risk that we could drift back down again. Certainly looking at the four hour chart, you've got potential head and shoulders reversal there and upside down head and shoulders reversal. But we need to take out 61 euros or let's say 62 euros for the sake of rounding the number up. So we need to take out this level here around about 62 to signal a move back towards 67 euros here. Can I just add one thing to this, Michael? Sure.  Across 60. Across 60. Well, horizontal line, yeah. Oh, yes, please. All right, okay, now. There, so what I just wanted to note here is when you went down below 60 you gapped, you stayed below it for a few days.


Alrighty, fantastic. You are still watching. Hashtag Y in the morning right here on Y254 TV. You can find us on all our social media platforms. That's on Facebook, Instagram, and Twitter. It's at Y254 channel. Remember on Instagram, there's an underscore. And also you can find me on my socials at Brian Sokko 101. That's my Twitter, Instagram, and also on Facebook. Remember, the segment is Entrepreneurship Tuesday. What we bring you are influential sometimes. It's a powerful and very significant guest who actually come here to share insights on how you can start up a business. Where do you get those hugs? And I love that today we have quite a good number of guests who are coming through to actually take on this topic about entrepreneurship. If you are out there back at home and you want to start something for yourself to earn a living, to ensure that you make money, that's literally the most important part. We've got you right here. Now joining me live in studio, she's no new to your screen. She's been here before, not here before, but in the space before. And she's a radio presenter, a media consultant, a TV presenter as well, an actress. And the one and only joining us right live in studio is Ann Moura. Hello. Good morning. Good morning. How are you? I'm good. Thank you. Nice to meet you. Nice to meet you properly. In person now, properly, right? Yeah. I mean the industry is so small, but it's still not small enough.  Yeah. I think it should be a small sitting room. We're growing. We're building a house here. Right. And I love the fact that you're here today to actually, you know, share with us a few insights on a media consultancy. Now for Pansun, who's watching back at home, and they're wondering, what is media consultancy? And first of all, what is consultancy? Okay. So consultancy is basically giving your expertise and experience into something. For me, it's media, right? So I teach individuals, companies or like, let's say a podcast, how to get onto media, how to conduct interviews, how to structure a media plan as well so they can become more recognized and more seen in the space. Because people don't realize how important marketing is when it comes to a product. And sometimes you are the product and you might be a bit lost on how to get yourself seen and more out there. So what I do is come in, I consult, I give you a whole structured plan on what you can do to be more visible as a product. And visibility is very important. Now, when it comes to the financial part of it, especially for, let's say, for example, for a startup, somebody wants, you mentioned podcast, somebody wants to start a podcast and they're looking for ideas and they want to come up with something that's edgy, interesting and country to the people who maybe they want to appeal to. Is it also something that you help people redefine and choreograph an audience for themselves? Yes. So I teamed up with a company called Eminent Media who are based in Canada, but now they have set up a shop here as well. So it makes it more easier for us to set a structure for you. It's on a different case-by-case basis.  And then they also now will help you with the back end of that on how to make a website, how to have a financial structure and all of that. So they even put you in financial courses as well. People don't realize like there's a lot of free courses in LinkedIn that you might not know about. So they normally set a structure for you, like a little course that helps you get started and get going. Yeah.  Now, when it comes to financial or to the finances, are there some of the things maybe that, you know, a person should consider before even they seek maybe your services you mentioned imminent? Yeah. Are there things maybe it's like a package or something? So with eminent media, they now will do a case-by-case basis as well.  If you're starting out or you individually are the product that you want to be more put out there, then they create a foundation for you to be able to get started because you can sometimes start for free. You just need your phone and great content or something you need to be doing, right? So what they do is now work with you to see how you can get your footing and then from there, they'll start to charge you once your footing is in place. Right. Interesting. Now I want us to go back to you now personally. Now a little bit of you I see you intern for Imon that is in UNESCO in an understudy for an ICJ judge as a previous MUN delegate in Washington that is in the United States, the Hague and Kenya. So would you say is that what put you on the map towards, you know, that kind of trajectory, living in states, you're also schooled in states and whatnot? Yeah. I was in University of Tampa and when I interned, you know, for the IMUN and when I did the understudy judge for your ICJ that gave me confidence because you're in a space with some of the best people in the world and they have this confidence. So it definitely gave me structure as well as this confidence that I can do anything and I can try. It also gave me another perspective on how people think. So I mean, if you have children, I definitely would suggest putting them into like programs like MUN, IMUN, finding these types of things honestly gives you a better a better set of confidence in being able to publicly speak as well. You just kind of feel you feel yourself more. You know, you're able to project what you want to say a lot better. So I think these are great platforms that anyone should try out. Right. Interesting details right there. Now when you come back to Kenya, you in your bio is actually checking out. Yeah, I'd say maybe in 2018 that's when you like officially got inducted into the Kenyan media space and maybe just to ask are there maybe some of the hits and the misses that you've learned that maybe you are a brand and also as a consultant that you love to come and chip in and help some media stations or media companies to actually, you know, rise upon their feet again, get that good look for themselves and actually appeal to their audience. Yes, I think people need to be okay with failing, right? There's so many failures behind the scenes that people might not have noticed, but you have to be okay with failing. You also have to put your best foot forward. I apply for everything. So yes, in 2018, that's when capital one competition happened. And when you apply yourself, the only thing that can go wrong is you get a no this time. And then the next time you're going to get yeses eventually if you keep on going, you get that yes. So yes, definitely there's been hits and misses behind the scenes, but it's just about how you stand up, dust yourself off and restructure. It's all about restructuring what you want to achieve. Have a goal in mind and then after that, you go for it. Go for it with everything that you have. And that's would be one of my best advices to anybody. Right. You mentioned North, you know, for somebody who's starting out their bucket home and they want to venture into radio, not even as a host, of course, but maybe you just want to own like you mentioned podcast as well. And you're trying to reach out to some of these media managers, these media owners, some of these media, let's call them media Marvin because I'll say you're a media marvel as well. Thank you. If somebody is trying to reach out to maybe a person to actually put them on the map when it comes to their brand, how do they go about it? And if they come to you as well as a consultant, how would you help them to get in line? I mean, I would say start by going to my website www.anwara.com and you'll find it very simply. It's under the media consultancy area. Another thing I always suggest is that people need to go on to Instagram, go onto Facebook. Your celebrities are there, media houses are there, and they check their DMs. And if you have a proper structured message of what you want to achieve, then you'd be going so much further than if you just said hi. Right. And then nothing follows after. Say, hi, this is who I am. This is what I'm capable of doing. This is what I want to achieve. Could we just set up a meeting or a phone call or an email? Can we move it to email, which is more professional? And maybe we can go from there. So I think it's definitely using the resources that you have with you and that is social media. It's the biggest tool that you have with you. So I would suggest using that first before storming into like a media house and saying give me a job. Physically, right. Yeah. So I'd say use everything that you've got and that's definitely your connections as well, your net worth. Right. And speaking of social media, because at least right now, especially in Kenya, like previously we never used to have like people who are so big on the digital platform. Right now a lot of people, especially upcoming content creators, we've had, we've now got influences and I love that even on this show, we've hosted a couple of them. All they are talking about is appealing content, content that's attractive. Now content that's actually captivating for people back at home. Now, let's say, for example, in a situation because I think we've got two minutes before we take a break. If we, for example, a station wants to come up with a good outlook that's so appealing.  How do they go about it just shortly? So the backend is definitely study your audience, know exactly what they've liked before. So you can, it's market trends basically. So knowing what time to post as well, something as simple as knowing what time to post, what type of content, what color scheme do they enjoy as well. It's about knowing your audience and then like giving them the information, but also, so educate and entertain them is the best way to do it. Educate and entertain them, knowing your audience. Yeah, know your audience, educate and entertain them. Right. And I think on that note, we are taking a short break. When we come back, we have more to actually understand and hear from Anne. She's going to share with us also some of her highs and some from her lows.  That one is going to be coming up next after a short break. Continue to interact with us on our social media, Facebook, Instagram and Twitter is at Y254 channel. My social is at Brian's soccer 101 and show that you keep the hashtag Y in the morning. Alrighty, fantastic. You are still hanging out with us on the segment Entrepreneurship Tuesday and we are talking about Martyrs Media Consultancy and we are hanging out with the one and only Anne Maurer who's also a mediapreneur. She's a TV presenter, actress, also voiceover artist and many other things in there that involves Martyrs Media.  It's a starting up station, a podcast and whatnot. Now, let's switch a little bit Martyrs into mental health.  Why is it important actually to have such a conversation? Because breaking the stigma, everyone goes through something at some point and breaking that stigma is so essential to me.  Like after this, you know, if you go to a restaurant, if you decided to act the fool, then it's going to affect your business. A lot of other businesses don't have that same luxury or detriment as well. So I think mental health speaking about it, breaking that stigma is so essential to remind yourself that you're not alone in this island. There's everyone else who's going through something as well and it's easier to heal once you have someone, a group of people around you who are also working hard towards that. Right. Yeah.   You know, you could speak up in our company, somebody else's company and they'll be like, nope, you speak up, you are out. Yeah. It's important to break that stigma. And I think it's also, there's lack of tools as well. So people don't know what avenue to speak. So you speak and then what? Right. So this is why it's like platforms like Bunga, which is something that I work very closely with. It's www.Bunga.or.ke. It's free anonymous counseling that can save your life. And people don't realize that this avenues is help out there. And if you don't speak then, until you don't speak, then you're not going to get the help that you definitely need. So knowing that these avenues exist and breaking that stigma go hand in hand and they work really well together. Right. In your agency that you said, it's imminent or eminent? Eminent. Eminent, right. You've managed to work with a couple of Hollywood personalities who are still there. How is that experience and how has it inspired you even to take on this journey of consultancy? It's a lot of pressure. I mean, it's been happening during a pandemic with a lot that was going on behind the scenes as well. So it's a lot of pressure seeing them choose such big names and then, you know, they come to me to work and collaborate together. So I've gotten a lot of advice now and I'm able to stand my ground, I feel a lot better. So it's been an interesting experience for sure. Right. Now away from that, now let's come back to media, media houses or media companies. Do you think that, especially in the Kenyan media space, there's enough of advocacy when it comes to visibility, the numbers really matter a lot and I love the fact that you talked about social media. Do you think it's an avenue that's exploited enough to actually just bring out that excellence in terms of execution, content-wise? You mentioned audience research, etc. I think we're just scratching the surface of it. We're getting there now more and more. I mean, watching amazing content creators, creating these amazing advertisements that we never thought was possible, right? We're seeing this happening in real time on different platforms, which is amazing to see. So I think we're just starting on the surface of it. I would love for, you know, how we've made politicians, the celebrities in Kenya, I would love to create the media personalities to now become as big as the politicians that we've created into these celebrities. I think that's when we really hit the mark. Like in America, like in Hollywood, how you hardly know who's in Senate, but you know who Kim Kardashian is. I think it would be nice to switch it around now. Right. Now, when it comes to an individual station, they want to actually have these huge numbers on social media. There's others who would come and board and say, hey, please let's take on an influencer. They'll give us a little bit of, you know, of color, give us that little flavor that we want.  I think having a strategy is the avenue that I definitely go towards. And then having an integration of both people with high following and low, because people don't forget, like micro influences have the people. So if you have five followers and you can sell five t-shirts to them, then you've done that part, that job well. If you have a million followers and you can only sell five t-shirts, then I mean, it doesn't make sense. So having a mix of both is very essential as well. So you get to tap into both markets. You get the information to go out there, but you also get the product to be sold, which is the end of the day, the end goal. Right. And now content-wise, what do you think should be the direction of content, especially for radio now, let's say specifically for radio, because radio is more audio, but now it's the convergence while it's TV, mid-radio, radio, mid-TV. It's now on one platform. You can listen to somebody's show in the states and you're still able to listen to them and watch them as they do their presenter mix and talk in the studio. Now in this generation, where we are all about visibility, how do we integrate that and come up with a masterpiece that will actually appeal to your audience as well? I think people have a short attention span, so quick skits as well in between seeing interaction, seeing the behind the scenes. Information to me is one of my favorite, like part of a platform, right? So giving little like tips and tricks behind the scenes goes really well hand-in-hand. While it comes to on-air content, then shifting it to meet your audience. The audience that you definitely know, say if you're talking to 18 to 25, understanding what they're like or understanding the short skits that they'd want to see and then integrating that with your social media. So having synergy with every part of what you're doing. So what you sound like on radio, needs to look like on social media, needs to look like, let's say, on TV as well, if you're lucky to be on all the platforms. Right. How important are graphics and color? Because we live in a generation that's so bold. We love color. Everything that's so attractive is actually colorful. How important is it to have color? I mean a bright pink dress. So I think you can see a color is super important to me. I think it just brightens up the mood and people don't forget that there's a psychology to color as well. There's a reason why certain social media platforms are blue because it's a calming color. You know, they want you to go there a lot more. So it's simple things like understanding the psychology of color can go a very, very long way. That's another tip that I think a lot of people need to realize. So it helps with the graphics as well. It helps, you know, if you want a bold statement, you're going to pick these types of colors. If you want a more subdued statement, then you're going to pick these colors. I think it goes a very long way understanding your color scheme. Right. Now let's go back to your personally.  I see you're rebranding. Would you say you've already rebranded? I think I'm on the way. You're on the way. Yes. I think it's always entrepreneurship is always ups and downs, right? It's not always smooth sailing. It's really picking yourself up and sometimes falling down. Right. And speaking of that, how important is patience, even when you're taking on this journey of, you know, you've started your podcast for yourself, you want it to be visible, you want the numbers out there? How important is it to be patient? Because patience is now, it should be taught in school because you can get anxious out here trying to look for results. I think it doesn't help seeing other people doing it. And it looks like they're doing it faster or it looks easier for them. So sometimes even I have to talk myself off the ledge and being like, no, be consistent. You'd rather a good product that takes a long time than something that's rushed. You can do this, you know, it's giving yourself a pep talk. So patience is even my, it's not my strong suit, but I'm working towards being a patient person. I think it should be a pill to be sold at the chemist so that we can go by and take it to a daily basis. Now, back to you still. For let's say your audience or let's say clients who approach you, what exactly should they rather expect from you? Like for example, if they're reaching out on different specific needs that they want to actually, you know, solve, what are some of the things that they should get from you? I love that question. So it depends on what you're looking for exactly and it depends on what type of client you are. So let's say you are an individual or musician and you just want more visibility, you want to get yourself on to different media houses or for interviews, then I would ask you come towards me for interview structure and what questions to avoid, what questions to ask, you know, how to conduct yourself during the interview, showing up on time, simple things like that. And then also how to structure a social media post and content schedule. And then the great thing about working with Eminent is let's say if you are a company that's coming towards us, then they also now come in with a website. They create and design a website for you for an entire year. You have full access to it. You just pay a very small fee. And then they also teach you the back end on like how to see the numbers, what time to post, what time to talk to these certain type of people. It just depends on client. It's very client by client basis. Right. And you know, clients come with different needs.   And maybe before I venture into that, I should consider some two, three things. How do you actually decide for that? So I will say because the company is quite new. I mean, we just started earlier this year. Right.  So that one, I can honestly say that is learning as we go along. I do not have a definite answer for that. It's definitely learning as we go along. So far, it's been quite good. There's only been like one or two people I've worked with where it didn't, nothing manifested from it. But that was also a learning curve. And sometimes you might not be ready to work with somebody and you have to also say, no, you have to just also step back and be like, I don't think I can give you everything that you need. I think that's the bigger lesson. Right. Now a little bit playful. There's a time I exited Nairobi. And you know, the way you enter a city and there's a billboard that say welcome to Kenya, you had a billboard just, I think in CBD and even just at the entrance to Nairobi for a very long time with everything that you're doing that time. How did it feel being on a billboard for a very long time at the center of a town? It was amazing. How was the feedback? Well, how are people reacting? It was amazing. I should show every single time we take a photo. How are you feeling mentally? I was like, this is amazing. And I don't look like that. And most of the time, I didn't look like that. You know, my hair was like scrunchy. I was like in sweat pants. And I just look at the billboard and I'm like, wow, this is actually, I've done it. That's been such a goal of mine. And I was so honored to just, oh my gosh, I did it. You know, that's so exciting. It's a great feeling to have. And how did your family actually take that up, especially your siblings? I think they took it more serious. You know, African parents and media is still quite a niche option. So I think they were like, okay, she's not joking about this. She's going for gold. And they were super proud as well. And my aunties and uncles were super proud. So I was honored, like beyond honored. And it was nice the billboard that he's describing. I was with my co-hosts. So it was nice to kind of have my friends there next to me. Right. Yeah, in that moment. It was nice. I really can't wait to be on a billboard myself, place the universe. Now, let's talk about matters COVID-19. Of course, when the pandemic struck, a lot of business affected, you know, others sat down, others, you know, have never like money to even reinstate themselves and come back. How did that go for you? Especially that time, you know, when also the mainstream space was actually shaken. There's a lot of people who are sent home, you know, there are no jobs, companies are not hiring anymore. And things are quite marky now. How did it go on for you? That it shook me to the core. So that's what made me start, start doing media consultancy. Because I was like, I need to own something that's my own that cannot be taken away. The media is not going to go away, but I could go away from employment. So it really did shake me to my core and seeing a lot of friends and family losing their jobs left, right and center. It devastated me. And then that's what even pushed me into mental health a lot more as well. Starting conversations on my social media platform, on my stories, especially on mental health, teaming up with different podcasts as well that deal with mental health, because it made me realize I need to own something of my own. You know, nothing, no one can take this away from me, which is a great feeling now to own on something. And even if you're starting small, just to know that you can do it as well. But it shook me to my core. I think it shook a lot of us to our core. Right. And would you say you've recovered before we get to a quick fire question? Yes. Yeah. You recovered now? Everything is good? Yeah, everything. Everything is a lot better. Yeah, definitely. I don't know if it's ever going to be back to normal, but it is better. Yeah. Right. Now, before we actually sum it up, I want us to just ask you a few playful questions right now. One thing that you are embarrassed of yourself, because I know when somebody's on a billboard, the insecurity galore there comes to you. Maybe for you it's different, but I know. I know there's just a settlement that you feel, especially if you're thrown at the deep end. A lot of people are looking up to you.  A lot of people expect a lot from you. Yeah. What was that one embarrassing moment? I can't dance. And Kenyans are very quick to let you know when you, like, I am a terrible dancer. Right. You have two left feet. Yeah. Honestly, they stopped moving even. So I didn't realize how quick Kenyans are and how witty and terrifying Kenyans can be, because my word, they will let you know. Oh my gosh. Yeah. You didn't even realize a joke could go for so long. So I think that was, yeah. Right.  Before we get to exactly what do you carry in your handbrake every morning when you live their house? Just two, two, three year round. Two things I can't live without. Lip gloss and my phone. Yeah. Lip gloss and your phone. Yeah. What about umbrella? Because sometimes, okay. Sorry for not that good. Yeah. Would you rather sing alone or dance to your favorite music and why? I'm singing then. I told, we've talked about the dancing thing. It's terrible. So I loved it. I'd like to sing. Yeah. You'd sing. Yeah. I'd sing. All right.   Oh, that's a good question. Oh my. I'm going to go with numb. You'd rather be numb? I'd rather be numb than people read my thoughts. Right. Yeah. Now, what? Oh my gosh. I'm going to ask you the same question. Please do not. No, I must. Please do not. Now it's a terribly good question. Please do not. You put me in the deep end. I'm going to ask my co-host that question today as well. What would you rather? I don't know, but I think I'll think through. I'll think through and text you. I'll give you a call. Okay. Yeah. We have a PowerPoint presentation on her. Yeah. Now, one of the, you know, one of the main core aspects of actually this space is to actually, you know, receive feedback and, you know, people must give you compliments. How do you take that, especially people who just arrogantly approach you and they're like, so this is on. Okay. Hey, can we go out on a date? Oh, you're asking about my dating life. I'm really awkward person. I'm a very shy person. Actually, people don't expect that though. Because on my social media, it's just like so out then and stuff like that. It's a persona, definitely. It's a part of me. Yes. But it's not my entirety of my character. So I'm, I, I'm super shy and people don't really approach me that much. I don't know why. Really? Yeah. You better be kidding. Hence why I'm so single. You better be kidding. Now, as we, as we exit, what is that one thing, you know, that you hold onto so dear, that you've learned as a lesson even in this journey of media consultancy, that you love to pass to a person who is watching back at home and tell them that this is how things should go. And as much as it can't go exactly as it is, but at least hold on to this line. The company you keep are the people who are going to make and break you. And they're the people who are going to hold your hands through the good times, the bad times. So choose them wisely, be it family, be it friends. That's the biggest lesson and the biggest blessing I've, I've had this far. I didn't, I haven't made it to this point so far without the support system of great family and great friends. So I think definitely choose your circle wisely. Right. It will make the, the biggest difference. And then I would also say when it comes to media, we all pretty much don't really know what we're doing. Everyone's taking it a day at a time. But if you're willing to learn and you're open-minded, then it gets easier and it gets better a lot faster. Right. Yeah. All right. If somebody wants to access you and maybe consult a few, two, three things from you in media, where do they find you? Yeah, Facebook, Instagram, LinkedIn, it's all, it's, it's Anwarra, even Twitter as well. So ITS and then Anwarra. All right. That's where they can find you. Yeah. All right. And also you can continue chatting with us. I try to, for each channel. That's where you can find us on all the social media platforms, that's on Facebook, Instagram and Twitter. Remember on Instagram, there's an underscore in my socials is at brand circle 101. We have been to, we have been speaking to the one and only Anwarra. She's a media print door. And by the way, I forgot to ask about, you know, the events hosting part, but we'll see you on your social media or we'll invite you next time. It's a good excuse to come back. Right. Right. At least you have something to hold on. Okay. So we are taking a small break. When we come back, we still have two amazing guests who are going to come to actually share with us insights on financial literacy. How do you accumulate wealth? How do you attract wealth? How do you ensure that you're in check financially? They'll be coming up next in just a bit, but that has been Anwarra. Thank you so much for hanging out with us and thank you for coming. Thank you. Thank you so much. Honestly, thank you.  Right. Yeah. I feel good. That's so good. Anyway, some playing. And we're taking a small break. When we come back, we'll have so much more lined up.