Hey guys, what's going on? Here it is another podcast for you. This one's gonna be deadly. I'm here with my boy Bo from elite marketing. Listen this video you're gonna learn not only how to acquire trades Cheaper than ever imaginable, but how to fill up your showroom floor like you've never seen it in your life All right guys, so here we go. I'm here with my man, Bo I'm gonna let him introduce himself here in a second. This guy's dangerous. He's been in the car business his whole life Now he owns a marketing company. It's called elite marketing kind of crazy You know, we got elite negotiations. My boy's got elite marketing. It's just nuts, man Me and this guy are like twins his energy is phenomenal. He's a driver. You know, he's been a GM in the business He's ran the business. He's ran events. That's what he's done. He does now, but he does more than that You know, the markets change the economy's changed and it's in it's asked for something something that the market is Thirsty for and that dealers need and if your car salesman right now car saleswoman manager GM Look, you want to watch this full podcast?  Do you want more vehicles on your lot for sale? Well, the answer is absolutely because the more cars we have to sell the more more money We're gonna make it's that simple But also he has some methods that generate traffic like never before it's insane You're gonna be absolutely in love with this guy when he's done just by his fire his passion for the business But obviously he's been exactly where you're at He's one of us and his his his his content is insane on what he does in his results or what it's all about because in the end It's all about results bow going to introduce yourself number one Tell us how you've been in the business and a little bit about your company. Absolutely. Hey guys I'm Bo Zachary and thanks for having me on Andy. We bet you bet absolutely been looking forward to this My name is Bo Zachary. I own elite marketing events. I've been doing business for about 20 25 years something like that It's been been a long time But um, most importantly, we're very process driven and that what makes me passionate about this business It's just eat sleep breathe sales and everything that comes about it's Ex military believe in process experts. I don't know if you knew that. I love it That's where you got a jump wings from but I just really believe in moving forward and moving forward with a hustle Making sure that we're taking care of business while we're doing it Yeah, one of the things I'll say and not to cut him off because I know this I'm gonna let Bo tell you everything he does but I want to explain this to you right now like right now It's it's it's August 2021 as we're shooting this Right now every dealership in the country. Hey, I don't know what the first quarter of 2022 is gonna look like Let's just worry about that when he gets here But today everybody right now they're paying all the dough at the auction, okay? Or they're not buying any cars at all and they're not paying all the dough and they're going without cars So this guy has created a tool that supplies dealers with vehicles Fast not only out of their database, but he also has a tool on how to dig them out of Facebook Which is insane a lot of his dealerships are acquiring 30 to 60 to see even 90 vehicles in addition a month Well, just take what gross per average that you're running right now And if you had those extra units, what would your life look like? Look, we know you're low on new car inventory We know it right everybody's low So the pre-owned is what's keeping the machine surfacing right now and by the way the first thing on a profit statement Is going to be sales, okay? If that number and sales goes down nothing else makes sense So Bo is so good about staying with what the market's starving for and hungry for Which is trades and he's found a way to create it and how to do it tell us a little bit about that But I want to say something this guy's all about winning, okay? He doesn't have a company. He wants to win That's all he does so the people that he partners with are people who are winning and this guy if he says He's gonna do something he's gonna do it when he says a paratrooper, you know He's been in the military what that means is that he plays with his heart, okay? It's he don't care about money cares about winning and that's why I have him here with me It's a very real real deal. He's a true one percenter So anyways as you talk about your processes basically what you're saying is there's a proven method that you have They get the result that the people pay for and that they want Tell us a little bit about you know kind of how the trade system Let's talk about before we get into more traffic Let's just talk about some trade methods and some of the ways you do them And by the way, I'm gonna make sure that he gives you his phone number here in a minute Okay, you can send him a text message ask him a question, right dude He's got training in all the packets on how they do this. He'll send you one out You want to get on the phone with the guy for two minutes look call the guy? That's what I like I like being able to team up with people that know how to do things Either better than me the same as me or have different ideas. Absolutely. Go ahead. That's what makes it strong. Thanks, Andy So yes, I'm gonna comes down to it to be the best of the best to have a company in believe We have to make sure that we line ourselves with the best of the best that's out there Just like you are in your training and results We have to line ourselves of people that can get results today right now Number one thing we need during everything going on and we need trades We need trades we need vehicles behind book not paying thousands of dollars over book and that's what we're doing right now We're going to auctions and we're paying thousands dollars over the book. So right now. That's what we have we have mastered Completely mastered a method of making sure that we can get dealers trade-ins ready for this two days in two days We're gonna get people in there. How are we gonna do it? Well, we partnered up at Facebook and actually were one of we're actually the only or one of the only companies out there in The country that's actually partnered with Facebook. What does that mean? That means not only are we overseeing but Facebook is using their algorithms to go into their systems and their customer base Which is millions around you to then go ahead and mine out who it is in the market right now in your area To actually bringing in their vehicles to trade in and why and you could get them at thousands dollars below book Rather going pay thousands over book and that's exactly what they're doing and within two days They got they're setting up a hundred hundred fifty appointments for dealers in one week's time Just to go through the system to come in and trade in their vehicles Andy And it's the most profound thing right now. I know other people do these Facebook events But nobody has partnered up go ahead and try but we have yeah, and what's ended up happening is this crazy What they determine where they determine where the marketing goes and here's the best part Sure dealers might do it on their own from their own Facebook behind their desk But Facebook's the only one that knows when people are in the market. We're not in market, but when are they actually online? Yeah, when do you hit them when they're online? Yeah, and I want to say this listen so some of you just to clear this up I know you completely understand what he's saying listen Facebook knows everything about your life Okay, if you're ordering lingerie for your wife Okay, they know all right. They know everything that you're doing. So let me give you an example They partner with Facebook. This is Bo. He partners with Facebook. He says Facebook will tell them Where we're going so they don't say all right. I got some money. Let's throw it out there like most companies Facebook says look here's what we'll tell you. This is the result you want This is where we're gonna put it and guess what boom. It's their system It's their deal they want you to be successful and they're using their company as test Algorithms to see if what they want is working the way they want and it is so let me explain this to you a week Previously we've got a customer and this customer has not inquired to any car dealership nothing But they went to maybe you know, what is my car worth in a DA value my trade? You know, maybe they got on the car max website and just kind of saw what a car was worth in some way shape of hell They could have said because of AI. I wonder what our cars were honey in Facebook heard it Okay, you know, I mean they're not gonna tell us all that right, but it could have happened that way and guess what happened When that dollar goes to get spent to find that consumer that person they're finding that person Okay, you know sitting there the other day and I was with one of my buddies and we're talking about something and the next thing You know I get an email literally one minute later from Google about buying that product I was talking about I thought shit guess what happens Facebook two minutes later. They serve me an ad I'm like dude if AI is not hearing and listening to everything we're saying. It's insane So the key to this is partnering with Facebook a lot of people say that they're sponsored They're backed up. They're partnered. It's a whole different level. Let you keep going But I want to make sure that people understand that like when you say that you know You know where to spend the money, you know, a lot of people think they know where to spend the money when Facebook's involved They'll tell you where to spend the money that right there is the difference maker Go ahead. You know how to find these cars and by the way, they're not just all trades guys. They're cars for sale Okay, half these people are coming in and they're not buying anything and they're just selling it bottom line is we're Acquiring trades where we're calling it a trade, but we're acquiring vehicles Back a book from local customers who want to sell their vehicle not just trade and that's a very important part is Sure, we can run an event and they're gonna come in they're gonna trade in trade up Of course, you know those things but you're gonna capture that that gold that vehicle that's local That's probably been serviced locally behind value and then sell later for way above and do what you do But the end the day on top of that we brought up partnership There's different things that come with it that nobody else in the country can do let me give you one example Here's one Customer goes on Facebook or goes on they go on the internet they go on Google and they're searching for this vehicle What have you they get in the data with those ads for all the vehicles just like that in the area from every dealership like that, right? Well, eventually what they do is they block those ads They don't want to see them anymore There's too many coming through and you as a dealer or anybody just try to do on your own You hit that you can't hit that customer because they blocked it about 65% just to give me an accurate number 65% of people that go in the market and the block in ads from dealers guess what as a Facebook partner We could barricade right through that and still serve those ads to those people that are still in the market today danger danger danger and I could list it and list it and list it and just like you said and if you want to know How simply just contact me give me a call. Yeah. Yeah. Let's do this real quick Listen, and by the way, we're gonna keep going here, but I want you to do this Take a pen take a piece of paper. We'll make sure we put it on the screen below Go ahead and give us your cell phone. By the way, call or text. I text the guy. It's a hey It's Andy. Look, I have a couple questions about what you do bow. Look, can you give me a call? I mean, it's pretty simple. What's the cell phone number? They get a hold of your cell phone number direct is 919 475 1 6 2 5 9 1 9 4 7 5 1 6 2 5 there you go hit the guy up man.  Okay your manager, you know Send it to your marketing department. All right. Send it to your owner. Send it to your manager Look, you want to you want to acquire more vehicles? Look, I'm at the end of the day Send the podcast share it with somebody let them watch this and then in the end they can reach out to bow Here we go. Go ahead. Absolutely. So then the so moving forward That's exactly what we do and the great part about it is guess what they actually send us The appointments that that that these customers are making right on right on there So they're collecting all the algorithms. They're sending us the appointments and then our bdc works until 2 o'clock in the morning Okay, so let's stop there. Let's make sure Let's let's make sure that we understand. He says our bdc department. Okay, so listen Look, I have a lot of friends and run a lot of businesses and I want to I want to explain this to you There's nothing our people right now that are winning can get to a lead fast Okay, that's it. So what are you saying? He said 2 a.m. I don't know if you caught that That's why we round that fast because a lot of the times when a lead comes in After business hours when a lead comes in right, you know, you don't get to decide when that lead comes in Especially a facebook lead Facebook leads can come in at 11 30 at night and at midnight all the time because we know people are up eating snacks You know what I mean playing around got served a facebook lead or a facebook Something they got triggered got interested left something.  They got an itch. Let's scratch it Okay, so He's got a bdc department right that and that handles these leads specifically now Can a dealer handle these leads themselves or or you'll handle them if they don't want to handle them It depends on how strong their team is and what their choice is right Well, pretty much they can or what is it? They can handle these after I set the appointment because the lead is going to come right to us through facebook The second we see a comment on their page that we created for them the second Within within under one minute our bdc is on them commenting and talking to them personally set up the appointment for the dealer Every single day the dealer comes in the morning They're going to have a list of all the appointments for the day of people that want to either a Bam or trade in their local or sell you okay, so so it's pretty simple So an owner who's going out and investing Typical i'm just saying say traditional advertising put an ad out there get a lead your team takes the lead Let's see what happens. This guy says no I know my system works Look, we're going to get the lead and then we're going to handle the lead ourselves We're going to set the appointment and all you got to do is have your boys fired up jacked up ready to rock and roll Every man every woman ready to sell cars and ready to do business. We'll bring him in. Is that right? We're going to do all the work. All you have to do is is either buy their car or sell them another one. It's up to you That's it. We handle abracadabra By the boom by the bang and it's over and every single day you come to work There's people wanting to come in and do business either sell Or trade or buy That's it. It's easy and it really is that simple guys. That's crazy and matter of fact I've got dealers. I've got dealers that just don't numbers out there Actually, I got dealers in all over the place that are not only is it productive or by the way the event lasts for about five six days Just so you know for a week But then they're on day three and they want to repeat the next week and the next week Why wouldn't you just keep it going if customers would keep coming? That's right. Yeah, so if you haven't listen This is not a traditional style event. Okay.  He's telling you this you want more cars to sell, right? You want you want to sell more cars, right? You need more inventory Real easy. You text the guy you call him. Let him tell you what he does He shows you how easy it is and by the way, it's like you said It's a weak deal So what their goal is is that you have an opportunity to prep and prepare and train the sales team that look We've put on an event. You guys don't have to make any cold calls You guys don't have to take these leads you guys just got to understand how these leads come in And do you prep and prepare the the sales managers the sales teams for the events? Absolutely Preparations the mother success It's everything you know preparation these six assess so not only do we talk to them on the phone Walk them through or take them through the page or show them how it works and make them understand it And let them know that they could they could follow it kind of just like falling from behind the scenes Kind of like a football coach just kind of watching the gameplay go down and we're going to win the game together But the other thing about it too is if they have a little bit of maybe Maybe they don't have the right person on the ground Or maybe they don't have the the manager free to handle these leads coming in and the phone calls and things like that If they need somebody we could send somebody in to handle all that for them too. So we handle the leads And we could help them have manifest everything. Yeah, he's got a killer on his team guys. What's your boy's name? We got a couple. I got charles harris out there. Yeah, charles. I love charles. Yeah, he's got a whole bunch of guys He's got a guy named charles. I talked to one of my dealer buddies the other day And they did business with him long story short The guy just said he goes look my sales guys are shy. Okay, I don't know they want to sell cars But they don't they don't want to follow a new program a lot of them been in the business 10 years I think they know it all Hey, look what you're saying is great. I want the trades. I wish I could sell more cars But my guys No matter what they're not going to listen. So we said cool. No big deal. Listen, let me ask you this What if we brought in charles and had charles in there? Absolutely And charles took every appointment that came in and he bought every car and he convinced the customers to sell every car And then if they wanted to buy a car he would flip them over to a salesperson who only wanted to sell cars And guess what they were like, okay Let's try that and all of a sudden guess what they got three times results because charles is dead with this He's your guy. You've invested in for a guy. He's he's the closer on the floor He's be able to use for everything and when he comes in work That's all he does is he works those customers. He gets them in he greets them. He meets them sits them down He ensures the investments taken care of you. He basically brings you the gold new supply You just decided where you want to put it. Yeah, no, it's amazing. So the idea is there's lots of different ways You can do it. Yes. So even if a dealer is like man sounds great. Just my people don't listen to Well, no big deal. That's it. Yeah, so that's a really neat deal and I think that's important So from having the product, okay, because the product's important and it's got to work It can give you any results whether you've got the sales team or whether he needs to bring in a man to help make sure that the results You want get there and more Let's talk about traffic. Okay.  Is it going to stay the same? I don't know. But guess what?   You got to make a move There's good decisions bad decisions and indecision. The worst decision of all is indecision sitting there. Okay. Yeah Don't sit on your hands. Make a move and guess what be ready and stay ahead of your competition. Okay That's the goal of this game people with courage win. You know what I'm saying Absolutely. Absolutely. Let's talk about more traffic if I got a dealer right now And he's like, hey, you know what to be honest, man? I mean my showroom is a little empty I'm not saying that You know, we don't have a little bit of people but it feels flat Compared to what we had as we've been laughing our way to the bank all year long It'd be nice to have a little more people in here. Uh, tell us a little bit about that Absolutely. Well, my mentality is for for every man that goes by that there's not a button inside a car seat test drive And we're losing money. So my job is to get people in the door. So besides that first and foremost, you mentioned Staying staying with the trends. I have to know what's going on in the market today So I have to be able to master not only getting them custom getting them trade-ins or vehicles rather to sell I have to be able to be able to master getting them customers to come in to buy those vehicles And that's actually what we do. So besides doing the digital side, we won't basically we also have massed patented actual Custom targeted direct mailers to people to bring them into the dealership to then you sell them cars Okay, we're talking about in the mail In that that direction, but we could back up. We could back up either way if you want So I can yeah, let's talk about both ways real quick both ways So the facebook brings buyers and also brings people bringing in their vehicles The mail side of it is how I could reach out to 10 20 30 40 000 people locally and bring them in and condense to amount time up to I mean, I've had to cut as much as depends how much the um dealer could handle But basically we could bring in anywhere from 10 to 100 people in a day depending on type of traffic. They can handle. Okay. It's basically what we do Okay, so I want to ask you a question because then a lot of people right here, you know, this is where they're like Hey, I hate mail.  Can you without giving away your secret sauce right? Can you tell us? Um, you know, so so somebody can reach out and actually ask you absolutely what you do Can can you give them a way Just so people can envision how you use your mail to be deadly Absolutely that separate yourself from the rest of the world That's the problem with the best questions I've gotten in a long time The thing about it is this if we continue to do the same thing all the time Then we'll continue to get the same results other people have gotten right So I've had to come up a different way so that I'm not just another mail company another three gold coins What have you so staying in touch with today's technology? Just like we just talked I'm talking about the facebook side if we could do that on the facebook side Don't you think that we're going to partner up with today's type of analytics type of digital aspect That's going to let me know what the best methods of doing things today based off what's available to me Now do you use the do you use the dealerships? You know customers a lot of the time when you're doing your direct mail or do you do it based off the market alone Do you try to tie those two together or no? I can do either way we have some dealers that they already they already hit their database so they go I'm ready to hit my database. Okay. That's not a problem.  Give me about a week and I'll have him in the door Yeah, so one of the cool things I was going to tell you buddy of mine teamed up with him same deal Um, he sells trucks long story short. They go to the auction right now.  He went into their database. Okay, and they did it We want to buy back your trade deal mail piece and I'm not going to tell you how he did it But only to buy the pickup trucks and in the last five years every single person Every single person that purchased the pickup truck from that store that had a pickup truck They sent a meller to and I can't remember how many they sent out maybe 8 000 or something like that Long story short my buddy ended up buying like 30 trucks. Look, dude. I'm just going to tell you this and by the way Half for trades half for buying They did it right out of their own database. Okay. Now. These are people that we've worked hard with We spent hours with already that we're getting back in like he said Have you tapped out your database before or have you not touched it? And honestly a lot of people have been like man, you know, I don't think that that works Look, you can't think you've got to do something if you haven't do have done it Because you don't know what the results look like because you haven't done it and listen to what your buddy did Maybe he did it wrong the wrong people the exact product wrong product They didn't have the right methods and and that's and that's something I learned a long time ago Just because someone's done something for a long time doesn't mean they're good at doing it No, that's it. Well, I'm a sales trainer Right, there's lots of people that train and the idea of it is if some do it good Some do it great and some are unstoppable and your goal is to partner with people and here's the deal We're all in the automotive space. The one thing is we're all very street smart Okay, what we do is that we know what flim flam bullshit looks like Okay, and by the way, I don't partner with people and I don't be around people and I don't have friends like that Okay So in my circle the people that I like close to me are people that I know that are after the winning at the highest level And they don't want to win for themselves. They want to win by watching their clients win And that's the coolest thing. So that's why with both, you know here today with this He's got a really neat product You know, I've got a lot of buddies I partner with that do some really cool stuff Even with other facebook things that are amazing, but bo is niche that I always say this learn your niche you get rich Okay, bo knows how to create good customers Okay, not a showroom full bunch of people running around looking for three gold coins Also, and you know what I mean every salesperson like dude, I know exactly what you mean Okay, because you know I'm saying because once you've had that happen one time You know, it just it got a little bit discouraging for you. So it could put a bad taste in your mouth Well, here's the deal things have changed people have changed. We've changed It's time to go back and look at people who are doing things great and that are getting results He's got references and referrals that you can call him and just call the owners of these stores and say, hey, man You know, tell me about bo. Look, they'll tell you in 30 seconds. I don't care It didn't happen to do with him. It has to do with the end result and the fact that he's winning Okay, so um, you know, we got seven billion people in this world Like you said, you know facebook don't have access to millions. They got billions They're watching they're listening.  Okay, like facebook bo is and um, you know And I believe in him not only does he want to win, but he's a great guy, man I mean, it's unbelievable.  They didn't want them there We had a weak management staff in that store And you know bo went and you know at the end he ate it. He didn't even pay for it He goes, dude, you know what? I shouldn't have partnered with these people.  We're gonna get it That's it.  Okay august of 2021 when we're in massive demand You might be watching this two years from now and say man, there's thousands of cars everywhere now Look, that's great. We're gonna have a whole new set of problems right now But at that point you still need his number because he's still going to be up to date at this time And you reach out to him give your number again one more time so they can reach out to you That's<PHONE_NUMBER><PHONE_NUMBER> give me a call shoot me a text. I'll call you back I'd love to uh be able to talk with you But you know you hit something real quick before you brought up your relationships And I want to touch base on that because not just about having a vendor. I'm not a vendor What I have done is made sure I scour the entire country to find out who's the best the best in every segment So I can offer you the best as my relationship That's about building relationships people not just selling the product because if I can't stand behind it Then then what do I have any business selling it for? Yeah, your goal is to get invited back again a million times Time and time again. Not one and done, baby. Yeah, that's what I was going to tell you It's just like anything I train guys they get results. Guess what we train again. It's really easy You train a guy. You don't get results. You don't train again. He finds another he finds another guy So if somebody's looking for another person that maybe you can just have a conversation with that's it About maybe some cool things that might happen in your company reach out to bow bow. Thank you for serving, man I'm just gonna tell you, you know, I don't say that much.  You know, he's crazy. You can tell if I look at him in the face You don't know how crazy Hey, this guy he's also plays in a band. He's a singer. I mean, dude, it's just crazy And the the car business has the most amazing comeback stories ever if your dealership needs help This guy right here. He's your brother. He's straight on the path Have a have a simple conversation with them. Hey guys, we love you. We'll till the next podcast crush it kill it. See you guys soon


Hello everyone. Welcome to Options with Doug. Streaming live daily on Bookmap Discord and the Bookmap YouTube channel at 1.30 p.m. Eastern Time. Before I get started, I need to go through the disclosures. General disclosure, all Bookmap limited materials, information, and presentations are for educational purposes only and should not be considered specific investment advice nor recommendations. Risk disclosure, trading futures, equities, and options involves substantial risk of loss and is not suitable for all investors. Past performance is not necessarily indicative of future results. The focus of my presentation and the focus of the Options-Doug chat channel in Discord is Options, Order Flow, the impact of options markets on stocks and futures, and the influence of market maker hedging flow on price action. I have a two-step process for trading, and the first is planning, and I use positional analysis. I look at how traders and market makers are positioned in the options market and how those positions change from day to day to develop a thesis regarding the expected trading range and volatility for the day, as well as the directional bias. And the second step in my process is execution. I look at real-time order flow in Bookmap and real-time market maker hedging flow in Spike Gamma Hero to confirm my thesis and for setups for entries and exits. And on topic, questions and comments are welcome, and I will be watching the Options-Doug chat channel in Discord as well as the chat in YouTube. So again, your questions and comments are welcome. And good morning, Rob. I assume you can see my screen and audio is good. Somebody would just let me know. All right, let's get started. What I want to talk about today, first of all, go over the news economic data that came out today, as well as the rest of the week, and then we'll go over our positional analysis, and then finally we'll talk about some setups. All right, so today, the data that came out this morning was retail sales and PPI. And retail sales came in much less, same as forecast, minus 0.4% and much less than previous. And then also the PPI came in less than forecast and less than the previous. And then for the rest of the week, let me, I meant to check this earlier. I believe, let me just check tomorrow. I believe there's an ECB announcement tomorrow. Well, I'm showing you US only. So again, I believe the, yeah, this, well, it's not showing it here. But I believe the ECB does announce their rate decision tomorrow. Okay, sorry, I didn't check that earlier. All right, so that is today, the PPI retail sales will do further investigation for tomorrow. And then Friday, of course, is the big monthly options expiration, the March 17th options expiration. All right, let's take a look at some charts. And first of all, we'll look at the S&P 500. And this is the ES futures, S&P 500. And before I dig into this chart, let's take a look at a larger timeframe. And I'm going to look at some thinkorswim charts. This is the S&P 500. This is a 20 day one-hour chart showing just price and key spot gamma levels. And these spot gamma levels are provided to spot gamma subscribers in a think script. And this think script, you have to update manually. And it takes a couple of minutes. All right, so the levels on the charts. First of all, the key level today is the 3850 level. And it looks like there's, and we'll look at a smaller timeframe in a minute, but it looks like that has been tested multiple times. That was noted as support in the spot gamma AM founders note. And then the other levels that are in play are the 3800 put wall. Here's the 4000 key gamma strike. And then note the drop in the call wall down to 4065. And the significance of that level is it is the call strike of the JP Morgan collar that expires at the end of the month. That's the actual quarterly that expires on March 31st. And that is the, again, the call strike of the JP Morgan collar, their monthly or quarterly collar. And I'll talk more about it, what these levels are in just a minute, but those are the levels that are in play. So that is a thinkorswim 20 day one hour chart. And now let's take a look at another thinkorswim chart. This is a one day one minute chart. Again, thinkorswim showing the key levels and showing the 3850 level there. Notice the support and it's been tested multiple times today and so far seems to be holding. All right, let's go to go to book map now. So this is the again, the ES futures. And I'm showing the same levels on this chart. I've got a couple of columns of levels. These are the spot gamma cloud notes, this SG column. And these are the same levels that are provided to spot gamma subscribers for a number of platforms. And this is for book map. These are in cloud notes that are updated automatically. And this is showing the key SPX levels, as well as combo levels that combine SPX and spy gamma levels into one level. And then that is shown in a in an SPX equivalent price and then converted to an equivalent ES price. And right now for these cloud notes, book map is using a 30 point difference, which is pretty close to the actual I, I calculated 31 points earlier today. And 30 is good enough. So I'm just using their levels. And for a day is volatile as today. Really doesn't matter that much. So what this chart is showing is the first of all the let me just I'm going to zoom all the way out. So that this is showing the open yesterday afternoon at 6pm Eastern time and showing the fairly benign price action, not much movement until it looks like this is when the the news came out about credit squeeze. And then there was that sharp drop lower from around ES 3950. And that would be so that that would be at let's see that would be at so 30 20 points higher. So 39 20. Okay, so the drop and that's SPX 39 20, the drop down to the 39 50 support level. And I'm showing that here in my note these are my cloud notes here. And I'm showing these support levels. Also the key and there's the resistance level at 3900. And then key spy levels. And that's the 3390 spy 390 put wall key gamma strike. And then I'm also showing the ES round number levels, big round number levels, zero and 50. So those are the levels in play. And, you know, I guess the most important thing to note on this chart is the drop around 5am Eastern time. And then again, so far this 3850 SPX 3850 appears to be holding as support. And we'll talk about talk about this more when we go over setups. Okay, so let's talk about shifts and levels. And there were some shifts and levels. First of all for SPX, the volatility trigger did drop from it just dropped slightly from 39 60 yesterday to 39 50 yesterday. And today. So a slight drop in the volatility trigger. And the volatility trigger is spot gammas proprietary gamma flip level. And above that level, that indicates that market makers position on the gamma curve is positive. And in a positive gamma environment, that's assuming that traders are short calls, market makers are long calls, and they have to sell futures as price increases to hedge their delta exposure. And then as price drops, they can buy back their short future. So in a positive gamma environment, that tends to subdue volatility with with market makers trading against price. And then on the other hand, below that level in a negative gamma environment is just works the other way around trader are long puts market makers are short puts. And they have to sell futures as price drops to hedge their delta exposure. And as price increases, they can buy back their short futures. So in the case of a negative gamma environment, like, like now, market makers are trading with the direction of price. And that tends to increase volatility. Again, that's typical of a negative gamma environment. And then also I mentioned before, the call wall dropped from 4200 down to 4065 today. And again, that is that's important to note that is the the call strike of the JP Morgan quarterly collar. All right, for spy, the put wall increased yesterday from 380 to 390. And then the call wall dropped from 430, which was way out of range, down to 397. All right, the put wall is the strike with the largest net negative gamma. And that can be expected to act as support. And then the call wall is the strike with the largest net positive gamma. And that can be expected to act as resistance. And then QQQ, there are quite a few shifts and levels. The volatility trigger shifted down slightly from 296 to 295. And the put wall shifted up from 280 yesterday to 285 today. And then the key gamma strike shifted up from 290 yesterday to 300 today. And the key gamma strike is the strike with the largest absolute gamma. And that can be expected to act as support or resistance or a magnet for price. So let's take a look at these levels. We can take a look at first of all the SAP 500. These are the absolute gamma levels. And this will show you what I'm talking about. So this is the SPX. And this is the zero line here, this horizontal line above that line. The black bars are showing call gamma or positive gamma. And below that line the teal bars are showing put gamma or negative gamma. And this is the 4000 level. That is the absolute or key gamma strike. The strike with the largest absolute gamma. And then here is the 3,800 put wall. The strike with the largest net negative gamma. And the call wall is way up here. Oh, I'm sorry. It has been for quite a while. And it has shifted now to the 4065 level. Again, that's the call strike with the JP Morgan collar. So still not a significant amount of gamma at that level. But it is according to the calculation to strike with the largest net positive gamma. So that is SPX. And note the dominance of put gamma below the 4000 level. Although it appears to be yesterday there was a build and some call gamma from 3,900 to 4,000. So that's SPX. Let's take a look at SPI. And for SPI, 390 is the key gamma strike or the absolute gamma strike. And the put wall moved up to that level as well. So 390 is the put wall and the key gamma strike. And then the call wall is at 397. There it is. The strike with the largest net positive gamma. And note the dominance of put gamma below 400. Although it does appear that there was a little bit of a build and call gamma between 390 and 400. And let's take a look at the NASDAQ now. And for NASDAQ, we'll look at QQQ. Again, the same absolute gamma levels this time for QQQ. And here's the 300 key gamma strike or absolute gamma strike. And the put wall at 285. And the call wall remains at 310. All right, let's take a look at data. And this is the spot gamma AM founders note. And I usually, during my webinars, take a look at the gamma notional. This is market makers position on the gamma curve. This left column is showing SPX. The middle column is SPI. And the far right column is QQQ. So this is market makers position on the gamma curve for all these. And notice it is negative. So again, for all these indices, traders are long puts, market makers are short puts, and they have to sell futures to hedge their delta exposures price price decreases. And if price increases and implied volatility drops, they can buy back their short futures. Okay, so this is, again, SPX negative minus 706, market makers position on the gamma curve for SPX minus 706. Now this did become less negative than yesterday. And yesterday was less negative than Monday. So this is shifting slightly less negative for the last couple of days. So yesterday SPX gamma notional was minus 873. And today it's minus 706. And the same for SPI. On Monday it was minus 3000. Today minus 2824. And today minus 2285. So given that these numbers, the drop in the gamma notional from especially from yesterday to day, to me indicates that the rally yesterday during parts of the day were driven by the put VATR rally. Implied volatility drops. Price increases. Those puts lose value. So market makers delta exposure decreases and they can buy back their short futures. And again this drop in gamma notional indicates that that was in play yesterday. And then finally QQQ also has dropped for the last three days yesterday. Gamma notional for minus, gamma notional was minus 695. And today it's minus 401. Okay, so RJ, I'll get to your question when we go back to the book map chart in just a minute. So let's take a look now at the VANA charts. And this will be a graphical illustration of what I was just talking about. Alright, so this is SPX again showing delta notional. This is market makers position delta notional on the vertical axis and price on the horizontal axis. Sloping this way is typical of a negative gamma environment. And this is indicating that market makers delta notional will increase as price decreases. And that means again they have to sell futures as price decreases to hedge their delta exposure. And it works just the other way around like we saw yesterday. If price increases implied volatility drops, they can buy back their short futures. And that change in implied volatility is shown by this green curve, which is the current expiration. And that's showing how market makers delta notional changes with changes in price and with changes in implied volatility. And that's the VANA effect. And then the black line is showing how market makers delta notional changes as time passes. And that is the charm effect, the change in delta as time passes. So that is SPX. And let's take a look at SPI. Actually before we do that, let's take a look at how this has changed over the last three days. So notice that this curve has become less steep over the last since Monday. And that may change today if, you know, given the drop today. So that's SPX. There's SPI. And notice the curve is steeper. Gamma notional for SPI today is about three times more negative than SPX. And there's QQQ. All right, so that's an illustration of what I was just talking about with Gamma notional and how market makers have to hedge and then showing how that changes with implied volatility, changes with implied volatility and changes in time as time passes. Right, so the last part of my preparation, I look at the current key Gamma strike for the stocks on my watch list. I look at this every day. And then I compare the key Gamma strike from the previous day. And I color code these green if the key Gamma strike increase from the previous day. And I color code it red if the key Gamma strike decrease from the previous day. So the previous key Gamma strike that's from yesterday is shown in the E column. And the current key Gamma strike, the key Gamma strike for today is shown in the D column. And this is just a quick visual reference. And the way to approach this is a couple ways. You know, if you see this and you're interested in trading Microsoft, for example, go in and go into Equity Hub and do some further research and see what happened with the other levels as well. So just as an example, we can take a look at, take a look at Microsoft, take a look at the history. This is the history showing all of the key daily levels. There's Microsoft so we can see the increase in the key Gamma strike and all the other levels held. So anyway, I interpret this as somewhat bullish and especially seeing all of these levels for these large cap tech stocks increase from the previous day. This indicates increased interest in the key Gamma strikes. And these stocks, they're looking for higher prices, accepting higher prices. So again, I interpret this as bullish and especially when I see this on all these large cap tech stocks. And also notice VIX dropping the interest in the calls at higher levels, actually dropping some. So I interpret that as bullish as well. So I think under normal circumstances, given this and this, I guess a little bit of an increase in demand in calls in the indices, I would normally interpret that as bullish. But the news out of Europe or around 5 a.m. just through a wrench in that. Okay, so let's take a look at some setups now. And let's go take a look at at hero. And this is the hero signal for the S&P 500. And note that it looks like this symbol that you have to put in here did change. Yesterday it was SPX plus SPI. And I assume this is the same thing today. This is a new symbol, new designation. Again, I'm at this point just assuming it's the same. So there is the S&P 500. And again, I'm assuming this is the combined signal for SPX plus SPI price is shown with a white line. And the purple line is showing the total hero signal. For those of you who may not be familiar with hero, it is the hedging impact of real time options. And this is showing just what it says, the hedging impact of real time options trades. And again, for this symbol SPX plus SPI. So this is showing a bearish setup this morning. And then now, hero is leveled off and now seems to be setting up a move higher. Alright, so let's go take a look at book map. I'm going to zoom in on the, so a pretty choppy setup. And here's the session here. Up and down. And it looks like, hero is supporting the move down from above ES 3900. And RJ, if this is what you're asking, this is ES 3900. And I just, I draw this just for my own reference. So I assume that's what you're talking about. That's ES 3900. You know, it's, I just like to have the line and the label there just again as a quick visual reference is something for me to look at. And, you know, I don't have to search around on the current order book. No, it's, it's not the key gamma levels, the key prices are shown in terms of spy and SPX. So, you know, this is, it doesn't have anything to do with what's spot gamma or gamma levels. So again, this is just for my own reference. I just like to see again the zeros and the fives for the, for ES. And it has been acting as resistance today. So pretty choppy trade here in the S&P 500. And this 39 or 3850 level has kind of roughly held a support, you know, several breaches, but price has, has moved higher. And James in YouTube asked, so from the data, you think we can move up from this level. And so it depends on what you mean by we, first of all, today I was, I was looking for bullish setups in the tech stocks. And really, I thought tech stocks were, there were some better setups in tech stocks than the S&P 500. So the S&P 500 has, you know, it's a combination of multiple sectors, financials, energy. So again, I'm looking for the, you know, given the, I showed all the green in the key gamma strike list for a lot of tech stocks. And I saw a nice long divergence in QQQ. So this is the S&P 500. And again, the 3850 level so far has been holding a support. And Ruma asked, do I watch hero throughout the day for, for hero levels? I watch it is real time. Yes, hero is real time hedging impact in real time. So let's go back and take a look at hero. And this is the S&P 500 again. And so I'm watching this for just the hedging impact. And then I have the levels marked on my charts. Let's take a look at another symbol. And we can, we can see if there were any levels in play. So here, for example, in Microsoft, this key gamma strike 150 key gamma strike is in range. So those, so those the key gamma levels, whatever they are key gamma strike put wall, call wall, hedge wall, volatility trigger are shown on the hero charts if they're in range. Okay, so RJ asked, can we take a look at zero DDE for the S&P 500? Alright, so we'll, we'll go back and do that. And RJ, you were asking a lot about this yesterday. I, to be honest, you know, it's interesting, but I would not not necessarily nitpick on this so much. I'm not sure if this is going to make any difference in a trading decision. So it's very close to the total expirations. So it looks like zero DTE is driving today. I'm not sure if that would make any difference in any trading decision, whether traders are trading zero DTE or options that expire at the end of the week. I don't think it would for me. I would only look at zero DTE if it was providing a cleaner signal, more in line with price action. Alright, so that's the S&P 500. And so Frank and YouTube asked, what are those indicators at the bottom? And can I add them to my toss version of book map? So I assume you're talking about, let's go back to book map. I assume you're talking about this sub chart. And this is showing icebergs, iceberg orders with the light blue line, stop orders with the yellow line, and then CVD cumulative volume delta with the dark blue line. So the toss version of book map is a very simplified version, does not support add ons. So CVD comes with book map, both the toss version and this global plus version that I'm using, but this stop orders stops in icebergs are not available for the thinkorswim version. Thinkorswim version, again, does not support add ons. And these are an add on that you can add to your, add to global or global plus. And you can purchase the add ons in the book map marketplace. Alright, so let's take a look at some other setups. And again, I was, I was focused on tech stocks today. So let's take a look at first one. Let's take a look at Amazon. And let's go take a look at hero now for Amazon. And what I was looking at, let's just focus on the morning session here. And this is usually when I trade, looking at this definite bullish divergence. So hero spikes up traders are taking positive delta positions. And then they continue that hero line continues to slope up to the right. Notice how price drops. Then there's a nice trend break here. And price moves higher. So very clear divergent setup with Amazon. Let's go take a look at book map. And then there's the trend break. And the absorption just above the 93 liquidity level. And then the move higher targets at the first of all first target at the 94 hedge wall. Next target at the 95 key gamma strike. And then there's the call wall up at 97. Let me just make this a little bit easier to read and increase the size of the dots. So the dots, if you're not familiar with book map, the dots, green dots are showing market buy orders. Pink dots are showing market sell orders. And notice the dominance of the green dots here. And we can confirm that by looking at this cumulative volume delta and note the steady increase in cumulative volume delta. This is definitely bullish order flow. And in the morning it was confirmed by bullish hedging flow. So a nice long setup here in Amazon. And clear targets above again at 95, really at 95, 96 and 97. All right, the next was meta. And hero here confirm short and long setups for meta. Note the very strong correlation between options trades hedging flow and price action. Let's go take a look at book map. So there's meta price again confirming the first long or first short, then along up to the 195 liquidity target level. So price reverses here, absorption at the 191 level. And though it looks like somewhat of a sweep into the 195 liquidity level. Let me just check the settings here. Oh, no wonder. Not showing absorption and sweeps. Now it's showing too much. Let me just tone this down a bit. So this is showing the absorption at the 191 level. And I expected to see a little bit more of a sweep here. But you can see these small green dots right here. That's a buy sweep up into the 195 level. Okay, there's another sweep. It was not a not being shown here. Another buy sweep shown with these green dots here that 59, 456 buy sweep up into the 196 level. So long setup on the on the trend break first pullback with targets up above at 195 and 196. And it looks also like 196 20. All right, so that's meta. Let's take a look at Microsoft. And Microsoft was really really bullish right off the right off the bat at the open. Looks like I need to make a change to the sweeps here. Tone this down a bit, absorption a little bit more. And let's zoom in on from the open until about 1130. So note the quick move higher right at the right at the open. Then a move back down just below we be whapped to the 260 key gamma strike. Note the buy sweep there these small green dots bright green dots. That's a buy sweep. And then another check test at the VWAP move higher. And then multiple tests to VWAP. And finally you move up toward the 265 level. So very, very bullish setup and Microsoft. And one thing to keep in mind as I think, you know, regardless of what what is going on with with financials when there is some issue, I think these large cap tech stocks can often act as a safe haven. Microsoft Apple stocks with, you know, great cash flow, great earnings, huge balance sheets again can often act as safe haven. So that is, you know, another reason to to look to large cap tech in times like this. So here's Microsoft very bullish from the open. I think it was the first stock that I was watching that would that broke higher. All right, let's go take a look at at hero. So that's meta. Take a look at Microsoft. And this is a little bit confusing. So what this is showing is a large block trade. And let's see what. So this is traders buying puts. And that looks like around 1147. So what I'm going to do is not sure what happened there. Right, we're back to Microsoft.  And this is what I was looking at in the morning. And then let's shift and take a look at puts and calls separately. So the rising orange line is indicating that traders were were buying calls. The falling blue line indicates that they were also buying puts. And let's zoom in just a little bit more here up until about 11 o'clock. So anyway, it appears to me that traders were buying calls and that was driving price action. And that was setting up multiple longs as price pulled back. Moving up toward that 265 level. Let's go take a look at book map again. Let's just check CVD as well. And also bullish just like meta. Rising CVD. And you can again tell that by all the green dots there. So aggressive traders with their market buy orders are in there in Microsoft as well. Right next stock and video and note the right now the 240 key gamma strike and all the liquidity at that level that it has been in the order book since the RTH opened at 9 30. Definitely in play and price looks like it. It wants to hit that level. Right. Let's go take a look at at hero now for Nvidia. And here's Nvidia confirming shorts and longs short of the morning long and short again. Now it's not really not really confirming this latest move. Right. Let's take a look at QQQ. Right. This is what I was looking at this morning. And I posted this in discord this divergent setup hero continuing to rise from the open traders are taking positive delta positions price falling and it took some patience and you know a couple of small short scouts until this finally finally worked out with a again I posted this in discord rising rising hero and then finally the shift in order flow shift in price action from bearish to bullish. Let's go take a look at book map QQQ going down these dots a little bit zoom in. So this is the morning session and there were several instances where I'll use this tool. So several instances of these my sweeps coming in around the 294 level and then finally price breaks higher and note the shift in CVD cumulative volume delta from bearish to bullish and the quick move up to the 297 level and some chop just above the volatility trigger and the upper edge of the expected move and then another sharp move higher to 297. But this was signal well in advance with hero then finally confirm with price action and order flow. Right. So in discord RJ asked to spot gamma give the users ability to export a given days hero data and the answer is no if you want to do wanted to do some analysis on it. So no hero does provide a rolling five day history. So you can go into hero any time even when the market's not open and look at the last five days and do your analysis that way. But there's no way to as far as I know no way to export that data. You just have to go to hero and let me show that go back to hero and you can look at hero for the last last five days. So here and then you can go back to any one day as well. So if I wanted to look at just the ninth I could change that in date to the ninth. Let's go back to today. So that that's the extent of the historical analysis that you can do with with hero go back for the last five days. But you can't export it. And in in YouTube Timmy asked what does it mean if CVD is going opposite the direction of price. And this happened to Tesla yesterday during the morning. And I see that quite often. And I will generally favor hero over over CVD. CVD for me is just an added confluence. But I you know I certainly confirm that with price action. And the best setup is with CVD and hero going in the same direction. So if price is rising CVD is rising and heroes rising that certainly is a you know strong confirmation for long. All right. So there's QQQ there was the setup in the morning. And let's see. Let's we've already looked at the S&P 500. Let's wrap it up with Tesla. And so today Tesla. Hero is definitely definitely definitely bearish. And let's just see what traders are doing Tesla. So they're selling calls and buying puts. Let's go take a look at book map. So actually a couple and I'm still on QQQ couple of still a couple of long setups. Another trend break here. And move higher off of the three nine two ninety five volatility trigger heading up towards the two ninety nine combo one level. Let's go take a look at Tesla. So again remember hero has been trending down all day. And today CVD is definitely confirming that that move lower in Tesla. So it could be like I said the traders are going for the solid large cap tech stocks. Amazon Microsoft I didn't. And we can do a quick check on on Apple. I didn't see much of a setup in Apple. That's why I skipped over it. But it is it's starting to look strong this absorption at the one fifty key gamma strike absorption at the one fifty key gamma strike and then price moving up past the upper edge of the expected move. And that's pretty typical for a lot of tech stocks. And Truman says thanks for the meta update last evening. You're welcome. So a strong ride out of the gate made a good trade off at great. Good to hear. Glad that was helpful. It took those posting those setups takes takes a quite a bit of time to mark them up and post them. So I'm glad that that it helped somebody. All right. So this is this is all that I had today. Let's take a final look at the S&P 500. And now it looks like finally it may be resolving to the upside up toward the thirty nine hundred level SBX thirty nine hundred level and confirming it looks like large traders were in there with their iceberg orders. And that can often have the effect of eventually supporting a move higher positive traders buying with large iceberg orders hiding their size. And then stop orders start to feel the move higher. We can see with the rising yellow line there. So it looks like a pretty sharp sharp stop run up toward the SPX thirty nine hundred level. Right. So that again that's all I have. Want to thank you for watching. Thanks for your questions and comments. And I will see you tomorrow. Thanks again. Bye


What defines a champion? Is it a number of wins? Or physical? Strength. A champion is simply determined only when they fight the how fast they recover Rise to the challenge overcome the setbacks I never surrender