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मैं, start करतना लगी? जी, जी, जी, किल करतना गुड़ीदिन क्रेण्स, amongst us, we have इना शिर्वास्तर आद आप आप शेरिंग दाद, भिफोग कामेंगा लाईग, on the platform that we had always read that there is some author, there is some book writer but what do you call by a book coach or a certified storyteller? we always believed that one who could actually bring wheels within wheels whether he is a good storyteller or I was reminded of Sholay where Amitabh Bachchan makes in a no story and that creates an impact. do we do that when we bring that personal or you personal branding through the storytelling? is it an art or what we did in one of the session? is it another art of precept management? you create a perception of a particular person that it will be done or a book coach is a coach who helps you to cultivate the ideas or you can say that they saw the seeds in your mind to make better trees etc. all these facets besides telling what is storytelling and how do you build your personal time? is the journey of around Baha which we will travel together with Heena and I was sharing also with her that COVID has its own I will say that it ripped off many families as such but the only advantage which we can see one of the advantages I can see is to the effect that we have been able to connect when the legal knowledge or other knowledge other short skills have been given different flip I can say that it has its own compounding effect me that has made today's session would be a mixed I was sharing like just in Zee news brought out the concept of not news in Hindi purely or English it will be a concept I will say not juxtaposed but within the parameters of where you will understand the English Hindi as the usual routine comes so that you can understand the what will be the facet for the purposes of storytelling how do you build personal branding through that and before we should see the author of four books also what is the right way to click not the Friday box office but how to hit the bookshelves of the bookstores what do you mean thank you thank you so much because you for such a beautiful introduction it's like I was completely swept away thank you so much for this platform and I'm so over and full of gratitude to be here and so honored to be here and I am Heena M. Shrivastav and I'm an author of four books and founder of writer Nama and also I'm a certified storytelling coach and I'm a book coach which is something which is new to you if that is the case book coach is the person who coaches you how to bring the book outside to the world so I personally believe that you don't write a book the book writes you and I'm very fortunate for having been written four times because I've written four books so I've got written and rewritten and got evolved with every book so that's what a book coach does a book coach helps you to bring out your book which is there in your mind into the world and I have a coach almost 50 people for storytelling and book coaching and creative writing as well I'm a certified storytelling coach I'm a certified NLP master practitioner and I have worked with Times of India Hindustan Times as well from where my journey of journalistic writing began and then it somehow snowballed into creative writing so that's about me one thing which I realized being a book coach and being an author from last 10-12 years is that when I say that you don't write a book the book writes you there's a very important element when it comes to having that influence in the world regardless of you being a writer or not regardless of you being related to any kind of field be it law or be it any other field where we are any field where we are trying to have that influence in the world there's one secret ingredient and that ingredient is not the language it doesn't matter which language you're talking into we can talk in Hindi but the secret ingredient there is stories how do you become a story when you're evolving how do you look at your own life how do you look back it's something which you feel grateful for for all the roadblocks which come to your life and that's where the stories come from and again I would say from any walk of life stories would help you to not just evolve as a person but also will help this world to get enlightened and ultimately foster or boost your influence with that I would like to share this screen I guess I'm not given the rights yet thank you just give me a thumbs up if this screen is visible and I'm having a disclaimer that it is going to be a very interactive session where I would be asking you questions and you will be giving me answers in the chat box so let's begin stories when it comes to stories before that I would like to shed some light on what exactly is going to be this session is going to be about so we will be talking about the story of belief we will be talking about why stories we will be talking about how to have those impactful stories and we will be doing one activity as well so that you can get hands on them in this part of story telling alright so who will listen to my story can you resonate with this thought is this the thought which comes to your mind often if yes type a yes in the chat box do you those who are watching live on the youtube they can chat it on the youtube chat yes so who will listen to my story yes yes absolutely or do I even have a story to tell if that thought comes to your mind often give me a yes in the chat box yes yes as you say yes alright and last one is my story even worthy of being told if that comes to your mind just give me a yes here and we are ready to take off from here to a beautiful journey of story telling which surely will begin with a story ok amazing loving the responses and the energy here so once upon a time there was a man who wanted a lot of money and somehow he got detailed and he ended up robbing a bank and he knew the consequences that he will be soon arrested but he wanted to save that money wanted to hide that money so he went to a jungle and dig a deeper hole and all that money he had put in a black bag all that fortune he had put in a black bag and buried it inside the hole and covered it well he remembered it by a very very huge banyan tree which was very different in looking because it was huge and gigantic so he just thought that it would live here forever and I will be able to recognize this and I will come back to it after that he got arrested he was sentenced for 20 long years and since his record was very positive he was given bail after 7 years so when he returns back the first thing which he did was to go to that forest and to his amazement he saw that there was a whole village which was set up there and there was a whole civilization but that tree was there so he could very well recognize that this tree is the one he went there and saw that there was a temple built next to the tree and there was a huge line of beggars who were very unkempt, who were already shabby and were sitting under the shade of that tree and the other trees as well and he saw that tree and he went to that tree and he saw a beggar sitting there with lots of garbage and heap around him and he asked him how many years it has been since you are here and asking for alms and the beggar said it's been 6 years since the time this temple was built and the man said can you please get up and the beggar said after some resistance the beggar got up and the man started digging and initially everybody was laughing on him but ultimately after an hour of digging he got that bag with a lot of fortune and he took the bag and everybody was amazed that all these 6 long years this fortune was there and the man went with that fortune and crossed the country and went to his own country now I would like to know from every one of you what this story means to you or what message you got from this story what is the message which you got from this story power of belief alright what is the message you got from this story confidence everyone has a story great resources are with us great so we all have been those beggars who are sitting on the stories who are sitting on our own treasures and fortunes what we are doing here we are not enough to take out that fortune those stories are always there just like those fishes in the water never come to know that what they are surrounded by water because there is so much into water that they are probably ways to the presence of water so stories are just like that water stories are just like those fortune which are dug deeper within us all we need to do is to dig deeper into ourselves and bring those stories out to the world every story is worth telling because every thing of print is different because every human is different and the making of every human is also different alright so moving towards the next question as I said it will be full of questions what makes us separate from or unique from animals what is that one thing which separates us from animals or which makes us unique from animals love to know your answers in chat box intelligence, reasoning power introspection mind ability to think and interact to make our lives better ability for rational judgment conscious amazing answers while all these things are there I guess when animals are putting their survival instinct or when they are surviving in this world and hunting for their food or getting their food from somewhere or maybe saving themselves from a danger somewhere rationality and mind comes into the scene without that that won't be possible but what really separates us from them is our ability to make stories to understand stories and to spread those stories to the world which animals can't do alright so on that note why stories are important I will just tell you a very tiny story on that so once upon a time there was an old man and he was very he used to live in a village and there was a lady who recently came to that same village and became neighbour of the same old man the lady tried to hobnob or tried to get acquainted in the city, she tried to make friends she used to go to the garden, she used to wait outside at home and used to wanted to talk to people so that she could get acquainted to this new town but to her shock nobody was talking to her as soon as people used to see her they used to kind of they used to kind of avoid her and she was wondering why she thought about it she dressed well she tried to be very she used to greet them with smile but nothing worked she tried to be as attractive as she could and she noticed on the other hand the old man goes every day at 10 am in the morning and returns at 6 pm and he goes to one house to the other and he is received with so much of warmth and she was confused what is happening what is there in him which is not in me and one fine day she finally thought to confront him and she asked him as you can see I have been trying to make friends but nobody wants to talk to me they are like I am a time bomb which will burst people just go away from me I try my best to be warm I try my best to look attractive but nothing is working and what is your secret of being liked by so many people and the old man smiled and just asked him my young lady what is your name I would like to know your name first and the young lady said well my name is truth what is your name and my name is story and lets do one thing from tomorrow onwards I will take you along with me to every house and lets see whether you are welcomed or not so since then truth and story go hand in hand and they are welcomed very well so thats a very philosophical story about why stories are important and there is a science behind it as well so before we move forward the normal definition of storytelling is that storytelling is telling stories for me storytelling is connecting with yourself and digging out that story from you and spreading it to the world so storytelling is more about story digging to me and first step when the story digging comes the very first step is having that belief that yes we have the story what we don't have is the belief and that can be cultivated and the very first part I think it would be beautiful if I tell it through some metaphors so if imagine your life is scattered if your life is like scattered blocks play blocks like these storytelling will arrange them in a very beautiful structure whichever structure you want to give storytelling is will connect your heart and mind and when heart and mind get connected the influence goes to the next level and lastly storytelling would be like the trampoline where you keep on jumping and your impact will be increased every time your jump will be increased every time so storytelling will help you not just to get healed not just to get confidence but also to give confidence to the world and have your influence on the world moving on to the next part so I'm telling you one scenario you got to tell me which one is sounding one scenario and three explanation for the same scenario you tell me number one, number two and number three which one is most interesting so we are talking about time management here the very first way to explain that is that for fact I'm presenting here that every one out of two students face time management problem so that's one way to explain time management another way to explain time management is by a quote time is not the main thing but the only thing and third way again a story which is a shorter one so once upon a time a professor wanted to make his student understand the importance of time management and he got a bucket he got a bag of sand he got a bag of rocks and he got a bag of pebbles and he asked them to arrange these in the bucket so the students filled up the sand first they filled up the pebbles and then they filled up the rocks which was like kind of the bucket became very full the rocks were like almost out of the bucket and the professor said that is what we do these rocks are the most important things in our life so fill them first and then comes the pebbles which are lesser important things in our life so fill them second and in this basket or pocket of time management sand which are almost negligible tasks or the entertainment tasks or the rewards tasks kind of those things those are science which will make their space by themselves once you put these both things correctly and that is what time management was about now let me now I would love to know what was most interesting way to you number one was the research fact number two was a quote and number three was a story to understand the same concept of time management would love to know your answers story number three when could say number three great cool I guess we all agree that it was story and why it so happened before we move forward how it happens and how do we do that I would love to shed some light on the science behind story telling so what really goes in our mind when we tell stories and why it is so much impactful because just saying is not enough maybe this will make more sense so when a story is told what really happens in our mind the very first thing which happens is neuro coupling our neurons and the audience is neuron the moment I started telling the story in each story our neurons connected subconsciously we can say that it's a kind of magic aura bridge or a light which gets connected between two minds so it's a very first step connection human connection so human communication if that is most important human connection is the most it's just like oxygen so that human connection our first step happens with neuro coupling and when the story goes forward the mirroring starts where the audience starts looking for similarity they start connecting the dots here what is my common maybe my pain point is common or maybe I have to make more money because their aspiration or whatever the world their problem they will connect they will find some connection in the story and that is where they look for the mirror in the story where they can find themselves that's where the same connection goes a level up and that's called neuro mirroring once that connection is set up and once that similarity is found there is a surge of emotions and when there is an emotional connect that's the best and strongest connect with dopamine release where some hormones get released like oxytocin and dopamine which help in building the trust in the storyteller which when the trust is built up there is further more scope of negotiations there is further more scope of you just name it and it's there and curiosity so these two hormones make your story very impactful whenever the story is told and the fourth part is fact processing where people understand the message according to the context and that is the strongest reason why I did not tell you the moral of the story I asked you what you felt about the story because everybody will understand the story from their point of view and there is nothing wrong in that it's just that I wanted you to be as authentic as you can when you are taking away the learning alright so that was the science behind storytelling story telling is very important and that is why it is considered as a magic so these are all the important aspects or I would say benefits of storytelling and there are many more and that's what storytelling does to you that's what it does to your subconscious and that's how you get hypnotized through stories alright personal branding I would love to know what is personal branding to you what does it mean to you in the chat box would love to know your answers in the chat box whatever it is like what do you understand by a personal brand self-appraisal and projection student save nice individual authority my name has my brand great doctor Jay says building an image relationship with someone who will be value of oneself nice amazing why me absolutely creating and impacting one's own idea and couple idea connecting with people and building relationship with your audience awesome amazing responses how I want the world to know me great awesome okay making an impact great how many of you think that you have a personal brand if you think that you have a personal brand type a yes if you think that you don't have a personal brand type a no yes yes yes yes partially yes okay when a person dies we say all good things about them and that's a kind of legacy which they leave back which they leave behind behind but when a person leaves the room or when a person leaves the community or a group or a gathering or a certain group or a social gathering or anything where more people are involved and leaving that circle coming out of that coming out of that as in not kyaaj ghar se mingne gaythe and then return back leaving that circle as in switching that circle we all have our opinions good or bad mixed opinions I'm not labeling them but we all have our opinions and these opinions are actually your branding what impression you have left there with maybe the ideas you have spread your actions your thoughts your beliefs which knowingly or unknowingly mostly unknowingly because most of us think that we don't have a personal brand so that is why this happens very unknowingly very subconsciously that we don't know what energy we left behind or we don't know what impression we left behind those adjectives maybe if we say that they've talked about us in adjectives or maybe once I leave this I will be given some adjectives those will be my personal brand what impression or what image I have knowingly maybe here knowingly but most of the times when I'm just myself and I'm not a coach that is unknowingly you create for yourself that is personal brand so we all have personal brand and your brand is what other people say about you when you're not in the room exactly Suraj what am I as others alright so brand is your personal brand is a combination of these four things in a layman's language so I try to make it as easy as possible rather than getting into the strategy then all technical part your values, your purpose, your vision who are you how do you define yourself what are the adjectives you use what are the I am affirmations you talk about do you recognize yourself or do you identify yourself in terms of profession in terms of the roles you play in life in terms of very philosophical or a spiritual way where you use more soul centric words who are you what are the values you are standing for is integrity important to you is timeliness important to you are you walking your talk regarding these values when you say that these are your values how are you exhibiting those values in your life all that is a part of the first point of personal branding which is values the second is purpose why are you in a certain group or what is your strongest why about your passion about whatever you are doing in your life why are you doing that there should be a very strong purpose and there should be a very strong story I would say and when I say a story if you say the first thought which might have come up it is not a story but again whenever this thought comes up just remember that beggar who was sitting on that heap of fortune for all these years so try to dig deeper we will see how to do that the third one is vision what are you your form what if you are into coaching what is your offering if you are into business what are you doing how you are present in that and what are you exactly doing why are you doing and what are you doing and how are you doing it that is where the story telling comes into the scene so when you are telling your wives there can be many many beautiful stories which will really touch hearts and when you are talking about how there will be many many beautiful stories which will surely make a difference in this world I hope you have heard that tiny story about a beggar sitting or a blind beggar sitting and people crossing from there and nobody was noticing him he just had a billboard which said help me and nobody was giving him arms and author or a storyteller came across and he just thought that what is the best way I can help this beggar and he changed the message on the billboard he turned it and wrote another message and he came the next day and he saw that the beggar was full of arms and the beggar since the beggar was blind he just said that I just heard that somebody changed the message on my board and the storyteller said yes the message which the storyteller had written was just that it's a beautiful day and I cannot see it and when people read that it was a one line story which struck the right emotions and made the difference in beggar's life so this is what your personal brand is about it's more about how you are doing it it's more about how your personal imprint is going into what you are doing how you are making it personalised I am a book coach there are many other book coaches in this world I am a girl in India itself believe about the world but how am I making the difference would be my personal fingerprint which I am putting into my coaching practices in my personal life and with all that has come up from the stories which I truly firmly believed in so that is about personal brand this is a very favourite quote of mine so and I just wrote it so a human body is made of atoms human mind is made up of stories we always think in stories we always think in metaphors and that is why I did not include any dictionary definition of anything in the whole because I believe that if we think in metaphors it would be easier for us so storytelling was explained through metaphors and I guess that connected us more and the whole session I tried my best to put up stories as many stories as I can alright moving on to the next part great stories happen to those who can tell them and we are going to do that how before we go to the how there is this tiny part of how many types of stories are there there are many many different formats but the major types of stories aren't the first one is personal stories where you talk about your personal life your personal victories your personal as an personal maybe your growth as a person human being personal maybe your own academics personal maybe your own job so all these things come into personal part or student life next comes business stories if you are into any kind of work coaching all those stories will fall into the category of business stories and the third one is client stories those who don't have client maybe having students those who don't have students maybe having the people who they are interacting with in the job and that also becomes a part of stories you can say so these are the three major type of stories which can be further cultivated into many other formats going to the next part the art of impactful stories how to make your stories impactful and influencing so impactful I will just use that word and we will see how to do that the very first one of the impactful stories is I impact the I which is intention intention is three parts what is your message what is the final message of the story whom this message is for your audience you should be aware of that if I am coming to a forum where only lawyers are there and if I am talking about a student life incident that would not be connecting so who is your audience and how are you doing that what kind of emotions you are striking there what kind of emotions you are taking forward when I talked about the very first story which was about having the belief the emotions which I worked on was confidence that you all can have the confidence that yes your story is worth telling you have the story and you will always keep having stories only if you dig deeper into yourself so these are the three parts of I it is intention what is the message you are carrying forward in one line whom the message is for so that you can have similar experiences if it is for students experiences which are from student life if it is for teachers experiences or incidents which are from teachers like the metaphor which are more understandable to teachers and what emotions you are working on so before writing a story if you are keeping this I M P A C T in place your story will be much more impactful the next come is M motivation why are you doing this story or giving this story or speaking the story or presenting the story what is the strong motivation behind that what and mostly this why would be having a very personalized reason the reason why I started book coaching or the reason why I started my own book club is that I myself was doing a mistake of just reading books yes I was just reading books for 8 hours at a stretch before my marriage and even after marriage I was just reading books but there was no implementation so reading was actually reading is not a power till the time you don't implement those books and that's where I thought that now that I have I am at a juncture where I am a book coach maybe bringing a book club into the scene would be very great where implementation is the main scene and how can I do that and then I worked on that strategy and that became a story so what is your strong why for doing or delivering that story next comes P P is pain point which is the pain which is the pain point which you are touching on when I talked about the belief story the pain point was lack of belief regardless of whichever walk of life you are from but we who ever said no had a common lack of belief that we don't have stories the other story where you pick up any story and you will be able to find out any pain point which people are going through and that pain point somewhere is relatable where the mirroring part is happening in the story where the neuro mirroring is happening so which pain point you are touching writing that in advance will help you to move your story forward it would be just like that lighthouse lighthouse rasta milya so whenever you are getting derailed from your story telling the story unnecessary details to get your pain point and see whether that is matching or not the next part is a which is authenticity now what do we mean by authenticity the very first part of authenticity is vulnerability when I said that I did a mistake after being a book coach or before being a book coach also that I was not implementing books I was being vulnerable I talked about a mistake with an open heart had it been that being a book coach being a TEDx speaker how would I talk about my own weakness that glitch would not make me connect with people because I am not a nobody is perfect in this world everybody has grown and evolved if I don't talk about my mistakes if I don't talk about where I have gone wrong and directly talking about everything which is which happened rightly nobody would be able to connect how would she understand our problems how would he understand our problems if there is no problem so that pain point and that authenticity that vulnerability that yes I have been wrong I have done my set of mistakes but now I have become a phonist who is standing in front of you that authenticity is really important and apart from authenticity a very very major factor here is about being yourself when you are presenting, when you are talking or when you are writing the story there are formats to follow but there is the content or the creativity of how you are going to present that is still yours that freedom is still yours and never lose that freedom because that's where you will be making an impact in this world so authenticity is very important the next part is convincing the story should be convincing enough now what do you mean by convincing the very first part would be connecting it should be connecting enough to the hearts it should be captivating enough so that people stay it should be kind of creating that curiosity in mind connecting to the chords so that's the very first part of convincing the story being convincing the second part of story being convincing is that your story should be motivating enough are you able to motivate people with that story and how do you do that we are coming to that part as well and the third part is about the convincing is is your story is helping people to take some action or make some decision or to at least nudge them a bit to think about or to make them thoughtful is your story thought provoking enough that is the C part which is convincing part of the impact in the stories the last part is technique now when it comes to techniques there is a jungle of techniques over there and the more you get deeper into it the more there are chances that you might get confused but still just to reiterate or to just tell you there are few types there are connection stories there are differentiation stories there are resistance stories there are industry stories a lot many stories which you can talk about from various phases of your life and that is a bit deeper part of storytelling where you get into the nitty-gritty and technicality of storytelling alright so we will do a sample story here this is a story of my rainbow career which is and I have written it in bullet point so that it doesn't take so much of time for us to understand this basically I have been the topper in Rajasthan I have I was that bookworm who secured aid bank and I was so much into books and all that and despite that maths was my phobia so somehow till 10th class I was securing 80% maths but my maths codes were very low so I once failed in maths also that was a unit test and I very well remembered because that was a very first academic failure in my life and after that I excelled but I was very good in arts I was very good in language and thanks to my parents who are like more into poetry who are more my mother is into literature my dad is into he was also an art student so maybe that came from genes or maybe that came from like observing them so I was good at arts but I was very bad at maths and I faced a lot of pressure that ok maths is not good but there is no problem and the pressure was so much that you know my principal came to my home and just needed to my parents that we don't want to lose them in such a brilliant student but I went against everything I was a rebel so I went against everything and I chose arts and somehow in the very first year I did not connect with arts I was like Mujini Kannay history and all that and I left it I dropped it and I got into BBA that was out of pure pressure thing was getting into BBA and she said it's a very good thing and we'll be able to go to big cities being a small town girl I was like ok I never took it seriously back then and I joined BBA and then again obviously there came the accounting part I was again doing everything implying colours but when it came to accounting again I was kind of stuck again I left it I joined aviation after that which was my dream I just wanted to do it I just was fascinated by all that and I just did it and obviously I had to leave this time I had to leave because my parents never allowed me to work there so despite getting selected also my parents were like training so that happened and then finally I thought my biggest fascination and my dad said choose one thing where you want to work but he never scolded me and in fact whatever I left those parts those streams were something in me which have truly made me what I am today so I am very thankful that even despite leaving I could taste each of them and I tried my best of working on each of them and finally I got into mass communication and I got a silver medal and all that happened I got into Times of India but again somewhere it was not my calling but I was an avid reader and thanks to that thanks to that habit that made sure that if I am not having siblings atleast he made sure that books are my siblings so from there the creative writing that creative career inside me got published and that's where the journey of being a writer started now when you look at my rainbow career you will be like what the hell is this about or merit holder is hopping, skipping and jumping here and there but my lesson from this story is that the person who doesn't change his mind has no mind to change and I changed for good I changed streams and every time I change the stream I evolve so that's the sample story I did here because we are going to do the same sample story for us as well you can type in the chat box or you can just scribble in your notebooks of whichever you have so we are moving to the last part where we are doing what's your story and the only rule is that you write it in bullet points don't take the load of K. Purai story that is why I showed you the bullet points story so right now you can tell the bullet point story and then later on you can elaborate that very first pick any of these and write a story in bullet points the book will change your life or made you to take action your most proud moment or free lessons from school time anything you pick up from these three and if you want you can share the story in the chat if you are you keep it private that is completely your call we are just doing it for the practice part while you are doing this try to right now you can just write it in bullet points later on once the session is over think about that I am the ACT and write those things and rewrite the story and see how it is coming out differently after you are making all those impact abbreviation into place so right now just two minutes once done can somebody drop or done in the chat box so we will move forward to the next part or if somebody wants to I don't know whether the unmuting option is allowed or not here but if somebody wants to unmute and talk about their story in bullet points or just narrated that is most welcome so it is 644 646 we will be taking it ahead because there is one life last many part remaining there okay full form of impact again okay I am taking the slides back this is the full form so right now you don't need to go with the impact form because that would take a lot of time first writing these up and then writing your story right now you just write your story according to the problems and later on you take a snapshot of this impact and later on you can take this impact and sort this out intention kya tha story kya tha motivation kya tha story kya pain point kya tha story kya hai story kya kya tha hai kya hai story kya if my story convincing enough and what technique I want to use right now if you are not aware about the techniques that is completely fine because the story which comes from the heart is the strongest form without technique also the heart itself is a technique so this is the prompt if anyone has missed on the prompt here and if someone likes to unmute please all try in the chat box one more minute and then we'll move forward alright so this is the exercise so you can click this snapshot of prompts for stories you can click the snapshot of I will repeat that slide again before moving forward so yeah so that is the impact slide just taking care of these points and re-write the story and see the difference what the difference what is the difference yes every story will follow impact अवित्ग है, ये जैग्विन्घें की रहा ही और लिए जो after all, but it has been recommended that you do the impact part so that the story is sorted specially when you have a special message to convince. वोंगया of the pain point एम उज़ी वो तो वी डीसे अग़ी रहा मेग वो दोग़े ब्याश्वोए बुसगे। उचान झादभाशी ज़ाए। तो बगाशी बबाशा आगच़णे बोते था, वो तीवाश मैंगा ग़ी ज़ाए गाता, गर वो शीख तो जाए। तम प्च्द्चुप्टिfeel, if you are doing some negotiation and there is some metaphor which needs to be explain... तम बच्ट्टिठादटिal fitting, and there is some story which needs to be talk about, तम प्च्ट्टिठाट यक चोग यक उरबगल्दि, at least if you are doing it impromptu verbally, तम भे बाज्वाईछा, just take care of the pain point. थे आट्उन्पोन्त,। आट्उन्पंदा मेंवोगा सếu तो देछ کرा। बच्चार्द्य कोई मुऊ्नित्रें। आत्भार्टिय रद्ब रद्ब रादिया। इस वैट्देन, क्या थी? वूसी ब़ब पज्चार्सा, जो पर्दिया। यह था क्मनागा नभायाबन कर ताब टीह of the time. Not every time, you'll be able to write this story. समबगल वईगाinker. थी चिक शितकता है! वो तो शभी ठीन closely, वी रवनजrs पन हctica और वया जाखाग ठ preacher व tycker let t तो आखेनis आप श्छा वक वगbook जें कि मपोग स्वो nesse घ्यो है 2020 year, and that's the beauty of story telling. We all have different stories on same concepts amazing, so we move forward to how to do it verbally how to bring impact verbally in the story because there will be many times where you'll be doing it verbally. त़वी last one in the very first element of impactful story is ini miss which is simple metaphor and shore. उर्द बच्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च्च స్రప్చు. इन्वी टीकाँ సిాివ్నీ, నాికు లోస్జ్ మేస్చు నిస్కుస్భిలారాస్. మేట్చరాాడ్దారిరా. वेडिनागिप यद ऱा मेदे परिट तीपके रफंग हम देगाझा रहा है वेडिनागिप रफ मेदे रफंग तीपने और इसर्व्वाल और लोगाग़ाजा नाथ करजाए नायगाग़ासा नाथ मेदे कच्ट्टापाऊंद गबाफाज्� how do you vocalise this story.  योंपिए सबि Celine असी कर सब्एका येखन। Your both people could support you.   How you're taking a pause. How you are using your hands wisely. is all making an impact. LIke 70 per cent of your non-verbals. Or I would say 70 per cent of your body language would talk more than what you are talking through the words. So, what is your body language? What are your expressions? Are you taking breaks? Are you pausing? Are you laughing? Are you smiling? Are you getting tense with the tone of the story? the story is to get a tension on that will make the story impactful. अझी की स्वत्ये आप चूप, जो औब वोग़े जेगे कोनें भीनाने बहुत मगरं देता था एक जोगत्येंगे की स्वोब आने यहाँ खूप एक नहीं खेलगा को बीकोढाज्वॉने वावावाशा, बोग़े घचक्छाईजेगोंगा,टेहान। भत भ़ची बक्या दर्या थरहने हो। सठरा reunion on Thursdayिया न replicated are stars ल्यां खोलिए फ़ोंने को बहाँग take 2 टीकॐन थ दोब कोका ज़ापिटöffा ज़ापान जलर profound जलर बबार मेर अस्वो। कstarter तो speaks वो आअआ छimiziा जापोग अस्वहाँट जोंने एक भी स्स्डित is विभई. विभई भी जोंग्गवादन लोगे ना कदेशने किया नहीर है? लगे नहीं! कान Trustent l सरण तेरी ते finances सणन द każि त onda ज़्ळरम WrestleMania काकता से जाे ड़ा कता का द्यो द़ोड़ ते एर जरोडसे.  और आज की दुनिया मैं, when everything is on, आन आईन वेर, influence is kind of a currency which we deal in. हमारी करन्सी ही होगे ये, influence एक इंपाक बनाना वोड़ जोगी होगे है.


My name is Sam Dutton. I'm the author of Malignant Self-Love, Narcissism Revisit.  It is intended to isolate the narcissist from his environment, and to shield the narcissist from hurt and injury both real and imagined. Hence the false self. The false self is an ortho-vasive psychological construct, which gradually displaces the narcissist's true self. The false self is a work of fiction intended to elicit praise and deflect criticism and pain. The unintended consequence of this fictitious existence is a diminishing ability to grasp reality correctly and to cope with the reality effectively. Narcissistic supply replaces genuine, veritable and tested feedback. Analysis, disagreement and uncomfortable facts are screened out. Layers of bias and prejudice distort the narcissist's experience and his cognition. Yet deep inside, the narcissist is aware that his life is a sham, an artifact, a confabulated, confabulation, a vulnerable cocoon. The world inexorably and repeatedly intrudes upon these ramshackle battlements, reminding the narcissist of the fantastic and feeble nature of his grandiosity and fantasies. This is the much dreaded grandiosity gap. This comparison between drab, pedestrian existence, one's failure in life and one's fantasies of grandiosity, this grandiosity gap grates upon the narcissist continually and erodes him. To avoid the agonizing realization of his failed, defeats-true biography, the narcissist resorts to reality substitutes. The dynamics is simple. As the narcissist grows older, his sources of supply become scarcer, and his grandiosity gap youns wider. Mortified by the prospect of facing his actuality, the narcissist withdraws Everdeeber into a dreamland of concocted accomplishments, feigned omnipotence and omniscience, and bratish entitlement. The narcissist's reality substitutes fulfill two functions. They help him rationally ignore painful realities with impunity, and they prefer an alternative universe in which the narcissist reigns supreme and emerges triumphant, always. The most common form of denial involves persecutory delusions. The narcissist perceives slides and insults where none were intended. He becomes subject to ideas of reference. He believes that people are gossiping about him, mocking him, prying into his affairs, cracking his email account, hacking into his computer and so on. He is convinced that he is the center of a malign and malintentioned attention.  The narcissist's paranoid narrative serves as an organizing principle. It structures the narcissist here and now and gives meaning to his life. The paranoid narrative aggrandizes the narcissist as worthy of being persecuted. The mere battle with his demons is an achievement, not to be sniggered at. By overcoming his enemies, the narcissist emerges victorious, powerful, in other words, omnipotent. The narcissist's self-inflicted paranoia, projections of threatening internal objects and processes really, legitimizes, justifies and explains his abrupt, comprehensive and rude withdrawal from an ominous, hostile and unappreciative world. The narcissist's pronounced misanthropy, fortified by these oppressive thoughts, renders him a schizoid, devoid of all social contact accepts, the most necessary. But even the narcissist divorces, even as the narcissist divorces his environment, he remains aggressive, or even violent. The final phase of narcissism involves verbal, psychological, situational and mercifully more rarely physical abuse, directed at his foes and his inferior, in other words, the entire world. It is the accumulation of a creeping mode of psychosis that set an unavoidable outcome of a choice made long ago to forego the real in favor of the surreal.


All right, thanks for taking us now. Technology can be used to manage the economy by collecting and analyzing data to make better decisions. Now, improving efficiency and promoting economic development. For instance, the Central Bank of Nigeria. And the government can use data to track trends in the economy and identify potential risks. Technology can also be used to streamline business registration and permit possessing processes, rather. And it can also be used to invest in infrastructure, education, and research to boost productivity and growth. So today we're asking, how can individuals and SMEs manage the economy using technology? All right, so Jennifer, what do you think about technology? I think technology has been able to help businesses these days, right? With the way it works, even for small businesses, shop owners, store owners, supermarkets, or when you bring it down to a proper organization, technology is like the foundation of everything. So as technology is advancing, businesses need to get with the program. If you're talking for a lead to shop or a small shop, for example, you use POS as technology. You probably use a system for inventory or stock taking. So at the end of the day, everyone uses technology, except you want to remain in the stone age. But yeah, for every business who has incorporated technology into their daily transactions, they've seen that things move faster. It makes it way more easier for you. And it just gives you a breath of things, basically. You know the interesting thing?  So my sister, I went to see her one of the weekends, and she asked me to get her peanuts. So when I also, no, sorry, she asked me to get her plantain. There's a particular woman she buys plantain from, and the woman always has very nice peanuts as well. I remember that when I got there, because I had limited cash with me, right? And I told her, oh, I wanted to get plantain. How much was the plantain? How much was the peanuts? She now said, so immediately I asked her, I said, do you take transfers?  My sister leaves, right? So I said, do you take? Immediately she said, yes. I was just about to pick probably like one peanut and the plantain that my sister asked me to get. I ended up buying two sets of those plantain, about five of the six bottles of the peanut, just because there was ease of payment, because I didn't need to go and look for cash. So, you know, if you are not, because I mean, just to allude to what you are saying, if you do not embrace technology, you are actually selling yourself short. There are so many people that would spend a lot of money, as long as it's just a click of a button that they're doing an online transfer. For instance, right? But when I hear some people say, I bet we don't need to transfer cash, cash, cash, cash. I just wondered, like, are you sure you're ready for the business of the future? Because there will be a time nobody will know what a NIRON note looks like, because everything will purely, will just be based on electronic transfers. Look at what is happening. I mean, when you travel outside of the country, I remember one year like that, we went all of us to the UK. So, we were shopping and all of that.  Then my youngest daughter was still single, so she just was just hard. So we were just in the mall. By the time it was time to pay an engineer, we don't carry pounds. 50, 50 pounds.  You know, normally what you will see is like 10 pounds, 5 pounds. So we brought our 50, 50 pounds to pay. Ha! They call manager. They call this one. They call the manager. You will see that after this person used one pen to check it. Another person, you will give to the other person. Yeah. Because they are not used to cash transactions. They are used to like, you know, just go, you know, so even from your phone, just can your phone be paid. Yeah, your favorite. Some people just touch your card. They don't even put in pen and they'll just put your card there. It's been debited, right? So, if we understand where we're going, again, with technology, definitely there's no how transformation will not happen. Even you as an individual, you become a lot more efficient, right? I mean, we ordered something this evening. I was saying, how do you pay? You say, oh, as long as there's an account number. So I'm never afraid to do any business, any transaction anymore. As long as I have a mobile phone that has a data, you know, I'm able to transact business. Same thing, even with business. As my business, I can do my business from anywhere.  So I set up my team's meeting. We had the meeting online with the client and all of that. We sorted out, because we had a weekly meeting prior to when we would eventually shoot and all of that. So we've been having that weekly meeting every Friday. So, I mean, without technology, some of these things would have been really difficult. It would have meant that you have to do this. You have to go and look for, you know, there's just so much ease that technology has caused. Even with your team, you don't have to physically be in the office. You can work remotely and say, okay, what's happening? You work remotely. It is only possible because technology is available. You know, so even all this work from home policies and all of that is helping because of the hardship or maybe transportation and all of that. It is technology that is backing it. So if you as a business, you're not looking in that direction of technology, it's gonna be difficult. But I don't know if we have our guests now because our guest is supposed to join us. Ah, okay, Jeffrey. I was just talking, I did not know you had joined. Hi, Jeffrey. You look amazing, by the way. Thank you, thank you, thank you. Good evening, everyone. Hi. Good evening, Jeffrey. So, you know, speaking to technology, without technology, this would not have been possible. So like literally there's nobody that should look away from technology. All right, so thank you for joining us. I mean, you heard the conversation and the banter that we had, right? Currently, the economic situation is quite choking, right? A lot of things, you go into the marketplace, you see things around, you know, like the prices, everything is just like skyrocketing, right? I mean, for small businesses, I'm thinking, what's the quickest way for easy inventory? Like yesterday, I was going on the website, normally, if I wanted to buy electronics and all that, I wanted to get a defreezer. I went on this particular website when I was talking of the office, buying ACs and all of those things. It was just their website I went to check the price so that I could do my budget. Do you know I went to that website? It was not functional. It was not functional because I'm suspecting that because of the rising cost of things, so that you don't get a price and they now come and say, but I saw this price on, so they've just shot down, a lot of companies are shutting down their websites and all of those things because they cannot keep up with the rising, what's it called, inflations and all of that. So how do we manage our businesses? First of all, as a business and as individuals, how do we manage it with this fluctuating economy and how do we leverage technology to do so? Jeff, are you there? Oh, shoot. I'm still here. Okay, so did you get the question? I can hear you now. Yes, I did. Okay, go ahead, please. Okay. Okay, so most times people always talk about technology as you did and you only focus on payment. So when you were talking about the granite example of like what, there's a lot more technology than just collecting money. So when we look at technology and how it impacts businesses and the economy, you are first trying to start the journey by looking at why do people provide technology or why do people want to implement technology? So I'll tell you maybe five or 16. So the first is that it allows transparency. Now transparency is not just about collecting money, but every other part of your business you can see and you can take better decisions, right? Now that you have inflation, cost is rising, resources are scarce, you want to be able to make the right kind of decisions and technology creates that transparency across your businesses, so you take better decisions. You're looking at accountability. Technology allows you to become accountable and the reason is because what you've committed to doing, nobody can go and change it because technology allows those KPIs to remain and that allows everyone within your organization to do what they need to do to be able to support your business objectives and allow you to grow as a business. So it's beyond just payment and I'll talk a bit around those areas. Technology allows availability as well. So I like your example, but more often if the business is remote, if the business is a physical brick and mortar, it gives you availability. So if I'm trying to buy at 12 a.m., 2 a.m. or I am in another time zone, I can still patronize you even when you're sleeping. So it creates that availability for you as a business. It also gives efficiency as well. And that's always tell people that if you look at the time it takes you to manually do something and how much time you save by implementing technology in your business, you find that you are more efficient, you require less resources and you achieve more outputs as a business. And this is now the most important part of being more efficient now that resources are more expensive wall scars. Now it also enables integration. So integration means that as a business you can connect with other businesses and cross-sell across a more bigger pool of customers, right? So I could be a male salon and you could be a female salon and two businesses that exist differently can integrate together and offer this broader customer base, a cross-section of services that you standing alone may not be able to provide. And that automatically expands your offering, expands your customer base and expands how much money you can make as a company. And finally, it keeps you informed. So who are you could be there and flip your phone and find out how much has been sold in your salon as an example. How many customers have they said, right? How much cash is in the bank? All of this gives you the information through technology to make fast instant decision that promotes your business, right? In the way it should. So this is why technology is important even within an economic sense which is Nigeria in this context. With the right technology, the government will lose less money, right? They will lose less money. With the right technology, they would encourage trade. With the right technology, they would grow the GDP of the transport sector, the healthcare sector, the energy sector, the shipping sector. I can go on how technology can enable all of that. So you are spot on on that, yeah? People do need to start thinking how can I enable technology to scale or structure or make my business more efficient. Yeah, Jennifer, you wanna come in? So I wanted to, I just wanted to ask a few questions, right? Now, for small businesses that are trying to incorporate technology into their business. So let's say an SME, for example, who hasn't even started yet, right? And they're thinking of expanding or trying to make their processes a bit more seamless and efficient. How do you suggest they go about it? Well, they are basic technology that some of them are even free, by the way, that you could incorporate into your business. So let's say you run a pharmaceutical business and you want to expand to the northern and the southern part of Nigeria. Maybe you started your business in Lagos, right? If you have an inventory management system, you don't have to stock inventory in multiple locations and have overhead cost of warehouse, right? Your big business could have a central warehousing that says it's your five, 10, 20 locations using an inventory management purchase management or ordering management central system. That's what technology does. Now, taking away that inventory management or that's central system, what would happen is you would want to stop all the shop with things they don't need because you don't want them to run out. That's the first one and that takes a lot of money. The other is that you're going to employ a lot of people that will call each of these outlets and try to take orders from them so that they can go and buy. However, an integrated system just tells you shop A is running on this, lowering low on this item. It needs to be restored. Data is available and it can also request for that stock because it's a high selling item and operations becomes cheaper because you can batch all those items and you don't have to send it every time. At once, you reduce your cost of operations. Have stock available all the time and improve your sale. So in a scenario that you have mentioned, I would recommend this kind of technology that allows you cross-manage everything you have from a central place. And you said this is available free? Some of this technology is available for free, for you to test. Of course, it would come with limited features but then you pay. Yeah, absolutely. But what do you think about people that are bringing in? So for instance, small businesses, Jeffrey, I know that a lot of companies are beginning to come together and they will create that marketplace platform. I just don't want to mention brands but I've seen some business models where small business just come and create your own shop within the larger platform. So it helps to manage.  You can do it but not owning the platform. It's almost like renting a space on the platform and allowing your customers to see you and transact business with you. What would you say, is that a good thing for small businesses to explore? Of course, absolutely. I don't know if you can hear me clearly. Yes. Confirm that we can. Yes, we can. Let's hope it's going off and on. Okay, so all right. So we're living in what is called a digital platform era. The way businesses and technology has evolved is it's not becoming more of a shared service where you have a digital platform. Then you start... Oh, sugar. And you have digital malls where you issue out some parts of the businesses or stages to them. That technology is called a store. Okay, you know what? Let's go on a very short break. And a lot of businesses in Africa are already implementing. Jeffrey, we lost you for a second. You said that business is called a what? It's called a storefront technology. Okay. Business model is available today. So we'll talk about it when we come back from the break. Yes, let's go on a break. Stay with us, we'll be right back. All right, thanks for staying with us. Now, if you're just tuned in, we're discussing how we can manage the economy using technology. And Jeffrey's giving us, I mean, great nuggets already. Remember, you can join this conversation, send us an SMS or WhatsApp to the red one, 8034663. All right, so I mean, Jeffrey, we are back. I don't know if you can hear me. So that model, right? I am sure you are aware of the few ones that we have in Nigeria here. How successful are those platforms? And why is it difficult? Because I have a friend, she is the partnership manager in one of those platforms, right? And I mean, she keeps saying that, getting the SMEs to onboard on those platforms is almost like, you know, you have to do a lot of preaching and all of that. How are they not able to see the benefit? Or is it that the companies themselves, they need to go back to like, restructure and look at it again. Maybe they are, what's it called? Their storytelling is not right. It's not resonating with the businesses. Where do you see that gap? Why are people not embracing this already, like easy technology that would help you move your business forward? That's a good question. But I'll start because I've been part of some projects that have developed something similar, right? One of the things that you have is that a typical Nigerian business wants to maximize the effort it has created the platform because of the cost of doing that. So they would want to accumulate all sorts of industries, all sorts of businesses on a singular platform. What you find outside Nigeria is that they are customized platforms for hospitality. They are customized platform for food. So when you come on those platforms, you see something that you are familiar with. You are comfortable because it is speaking the language that pertains to your industry and your business. But when you come on this platform, it's huge, it's big, it offers all sorts of things that you may never even know how to use because they are building it from an economy of scale points of view so that every business can use it without having to duplicate their effort. For me, that's fundamentally one of the issues there. The second issue is that the ability to train and support onboarding is lacking in Nigeria. We are still a developing country that requires a lot of education. Even well-educated people who are not techie find it hard to use technology still. So when companies are building these platforms and they're trying to onboard people, they usually assume that anybody could just get on. Why is it so hard? It's simple thing like ABC. To you as a technology company, of course, you know tech, but to a typical business, they might not know. And remember, it's not the business owners that are using this technology. They are people that they're employing to use this technology. So I think that when companies can crack that onboarding experience and that training availability for fluff staff to use this platform, there'll be a lot of adoption. And then finally, you have the parts of the real issue is payment. Now, because everybody wants to take your money, they focus on payment. And we also did when you started talking about technology. But there are other parts of our businesses that requires technology. Let's leave money taking as secondary. You might create a model where you're not sharing transaction fees. You could be monthly subscription, but don't touch the transaction fee of the customer. Those models are there. They might not bring all the big money and the constant inflow, but it's a model that you can introduce that makes people more comfortable knowing that a part of their revenue is not being shared per transaction, but they're just paying a monthly subscription or an annual subscription to get the tools that they need to provide for their business needs, customers, operations, inventory and all of that. I think these three things that I've just mentioned can really help and improve adoption. I mean, just to add to what you said, to your last point, right? It makes a lot of sense as a business person. Now, look at it. I retail skincare for over a decade. And I mean, the margins on skincare, right? If it's not now that they are doing crazy margins like 70%, usually your markup is about 40 to 45%. And this is factoring in the cost of your staff, rent, power, all the works, right? That is the markup for the 5%. So if I were to sell something, you know, and I put a 45% markup and you're asking me for a percentage from my profit, it's not gonna make sense to me as a business person.  I was gonna say that even outside of the monthly subscription, right? It would be nice for this platform because again, it's traffic, right? That we're generating. We're generating traffic. What if this revenue, say even this subscription is not there anymore? Because why? People are now placing, what's it called, adverts on those platforms. So even without you paying a subscription or whatever, just because of the traction that drives towards that platform, they make revenue from what's it called, advertisements and all of those pop-ups and all of those things. Like they are creative ways because it's media. They are creative ways you can create, what's it called, the buzz around the platform that you can now begin rather to generate income without having to touch your, what's it called? Your customers.  Merchants or whatever. You don't need to touch whatever it is, the income that they are making within your platform. But I think maybe it's too much to ask in this part of the world. So I think the problem is that there is a lot of costs that comes to developing technology. It's still not cheap. And so to cover that cost, I mean, well, if the employer is a product manager, you probably want to take $6,000 a month. So where do you want to cover that? More than that. So to cover that cost, I mean, the business model is supporting the cost it takes to develop technology. So I understand that until there's sufficient economy of scale in time of adoption and usage, it will still be a bit expensive for the average person. However, it is great to know on this show so that those who are listening that some of these platforms, these storefront platforms offer their services for free. So you get on these platforms for free, but you share the percentage of the transactions that you make with the providers of this platform. So for business owners, this is how I think you should look at it. Before you go and share one or 2% of your revenue, you are making 100,000 a month.  And that, I think, is a fair market price for increasing your business by 200%. However, if you are coming on a platform and the marginable increase of your business does not justify the cost of technology, then I don't think that your business is fit for that or there is an adjustment to your business model that needs to be looked at. Absolutely. Jennifer? I agree with everything that he has said. Well, I also know that the most important thing for small business owners is to look at everything holistically, right? How much you're making. What your revenue is and basically your costs, what you're going to spend on these technologies. Like he said, I know some of those platforms that are free for you to use, that kind of thing. But one thing that I've noticed is one of the reasons why some of these businesses prefer not to go on that platform is, one, going on that platform sometimes does not guarantee you sales, which is one.  And doing marketing like that, you probably have to do it on a separate platform and then drive traffic to their platform. So that they're on their own platform. So why don't I just trust myself and drive people to my platform? You have businesses who have gotten to a certain level, probably they've made enough profit to be able to create their own websites, right? Because if you go to some of this marketplace, the way it is structured is not exactly beautiful, right? It's just, it's like brick and mortar. You just go there, put the pictures and all of that and that's it. And another thing that makes small business owners not to put your items on these marketplaces is one, the fact that they have to start creating inventory. So basically you have to upload pictures, you have to put in pricing, you have to do that. But you will still do that in your platform anyway. So that's what I'm saying, like for some people, that's why they don't want to do that, right? They would rather just go on Instagram or Facebook and do a usual normal post or they post on their WhatsApp story. Or do the sponsored ads. Exactly.  But that would be limiting because WhatsApp is also limited to only the people that are your contacts, yeah. So are you going to continue to target your contact list forever? So the thing is, those are some of the reasons why people do not want to use those kind of platforms. But I also think that those platforms are, they are quite helpful, right? It kind of helps you. Like he said, he helps you check your inventory. Sometimes you even get notification.  Do you want to add more or is it completely out of stock? Are you done with that? That kind of thing just keeps you informed on what is going on in the backend.  It actually helps you, right? It takes away the stress of having to do a lot of things at the same time. It's just, I don't know, it's just at your fingertips. Okay, Jeffery. So I also think that, go ahead. The thing that in order to approach the markets, I think technology providers needs to start changing the narrative. Everybody sings the same song and that makes the customer feel that the only value you can give me is payment. There are three parts of the business that are scribbling down as we're talking. The first is your business operations. The second is your customer management. The third is the opportunity that it creates in terms of partnerships, right? And the other is money management because you're making the right money decisions because of managing your inventory like you have mentioned, right? So I think that when the narrative changes to other parts of the business that really promotes the economy as we're talking about this evening and beyond just payment, people will begin to take notes because then you're customizing the solution to solve economic problems within business units. And that is the narrative that needs to change. It doesn't change yet. If a typical person comes to me to sell technology, it comes from, oh, you can collect money from anywhere and all of that, but they have more deeper business needs that really impacts from an economic point of view. I get you 100% because a lot of times people just focus on the sales part. Oh, you can make money, you can sell, people can pay online, blah, blah, blah, blah, but imagine if we started helping small businesses with their customer management, with their, what's it called? Operations management, with their people management. It's a lot because now, like you rightly said, it's like you are running your company within a larger company, right?  So everything will be set up. I mean, that's how this, my friend's platform is. They set up a company within their own platform for you. So everything, you're seeing it.  And as it's going down, they are giving you, so there's inventory management, there's a lot of things happening there. I mean, a lot of people are embracing this technology. I did my internship as a product manager for one of the companies, I mean, this is the entire solution that they're giving, solving the problem from the positions of money, for FMCG, so manufacturers down to their distributors, down to their merchants, down to the retailers, right? So that entire value chain, they've provided so much solution that in fact, the distributors right now is almost like, come on, you've made my life so easy. So I hear you, Jeffrey, and it's the truth. And the reason why their own business model is actually successful is because they're selling this value proposition that Jeffrey just mentioned. They're not just focused on sales. It is these other parts. But Jeffrey, if you want to look at the big picture, right, for Nigeria, like literally because we are trying to promote the idea that it is possible for us to have a very healthy economy in Nigeria, right? If we say we want to start to look from maybe the standpoint of government, you know, what would be, what would a beautiful solution look like in terms of e-commerce or technology for SMEs, small businesses within Nigeria that it can become so interconnected and powerful that the entire, so I mean, there is yam in Benway States, right? People need yam in Lagos. There's cow in Kaduna, like literally all these things that we do, you know, is there a way we can actually start to think big picture where the government invest heavily because technology is heavy investment and they would actually begin to see this economy grow because they can even, what's it called? They can track their taxes with this because I hear that banks, I mean, federal government and they are going into people's bank account to go and get their taxes from source. So how can they leverage technology to help with business, what's it called? Transactions at the same time, you know, monitor the economy and grow the economy. So if you look at the numbers, excuse me, if you look at the numbers in Nigeria, you have 45 million MSMEs, right? You've got about maybe 19 million SMEs and about five million enterprise in number. What is similar across all these three businesses is that they go to the government to register their business. So from the journey of engaging the government, the government already knows that these people exist. If you want to help these businesses and you want to integrate these businesses, that first interaction of registering your business, the government should be able to provide incentives for technology adoption. For instance, they would say, if you adopt a digital payment option, we would reduce your tax by 0.5%. As an example, now also, if you register as a business because you are a firm, we have created a platform that all firms in Nigeria are being projected. So if I go on that government platform and I'm looking for a firm in Tarabah, I would just search Tarabah, firms, all the firms should come out. How much they generated, the square meter of their firm, how much Yama they produced, what is their shipping and pricing and delivery options. These kind of platforms exist today outside Nigeria, in the UK, because I understand a bit around that economy and the business environment. So there's no business I'm looking for. I would know who is the owner. I would know how much they've generated. I would know how much stuff they have. I would know when they file the last document so that I know that at least business is still ongoing. I can tell, you know, this kind of information needs to be... Oh wow. And in an environment that's where that journey needs to be. And such trade enablement platform needs to be created. Absolutely. We lost a bit of what you were talking about, but you were saying that these solutions already exist in other parts of the world, right? And if we're able to adopt this solution, we can also see that kind of transformation happening here. Yes, because government businesses become more transparent to everyone, which has one of the points I made earlier. So I know all your business dealings. I see you on the government platform. I see the businesses that you're doing. And I'll be willing to want to partner with you. Now today, farmers and their produce, there is no place you can find any data about what they've produced, how many metric tone. But if such a trade platform exists at the point of registration, you can find businesses and the size of their business and do trading easily, which then promotes more SMEs to generate revenue because the market is now integrated. Today, the market is in silos. We need to integrate this SME market so that people are more comfortable producing. People are more comfortable adopting this technology because they know that the bigger picture is that they are visible to everyone, right? So that would be it for me. Absolutely, absolutely. I mean, this is an amazing conversation because I'm just hearing you say so many things. And the quickest way for a government to be able to get some of these revenue drive that they're trying to, the IGR that they're trying to generate.  It's a no brainer. I remember when Fashula was gonna increase the IGR for, I mean, for taxes, right? When he was driving that point that you needed to pay your taxes. It just needed to incentivize it, right? So a lot of people said I seen the benefits of, so people actually walked into tax offices themselves to submit themselves that they wanted to pay the taxes, not because they really want, but they had seen that every single thing was tied. Even with technology, if you broke a traffic offense or you broke a law in the traffic, they would ask you for your tax clearance.  You know, if you don't have tax clearance, it means that you cannot get your car out of, what's it called, the custody of the law enforcement officers. So there's a lot that can happen. But Jeffrey, I thank you so much because we're gonna continue this conversation. It's definitely not something that we can end. But if you had one thing to say to a small business still struggling in this present age and time to embrace technology, what would you say to that business? What do you have to lose? Just try it. What do you have to lose? If it doesn't work, you shut it down. If it works, good. You've just won. So try it. Abiyo. Yeah, you have nothing to lose. Thank you so much, Jeffrey. All right, thank you so much, Jennifer. Do you have comments? I did, I'll check with you over. All right, so, I mean, thank you so much for watching that. Before we go and show you follow us across all our social media handles that wish you Africa, you can interact with us further. Drop a comment and most importantly, follow all our engagements on social media, like share, invite your families and friends to watch and follow the conversation. If you missed our quotes for today, where is my quote? Here it is. It says, you can't remember my quotes. I'm looking for my quote. Any sufficiently advanced technology is indistinguishable from magic. I mean, literally, right? The world has gone very far. If you are this present age and time, you're not embracing technology, trust me, I don't think you will even survive the next three years. I don't think you'll survive the next three years. And thankfully, there are people that are creating this platform for free. You can reach out to Jeffrey, actually. He's on LinkedIn. I'm sure you will find him there on LinkedIn. If you need expertise to teach you what you need to do or how you can start. But the most important thing, you have nothing to lose like he has said. Just start. We'll see you guys on Monday at 8 p.m., as we bring another great conversation to your screen.


How's it going Retro fans? This is Classic Replay. For many people out there, the Atari 2600 will be their first ever console. Yes, we've come a long way, but don't be quick to judge. Here we have the top 25 games for the Atari 2600. I know what you're thinking, what the f**k is this? I know Jesus Christ, what the f**k is this? The graphics are just shockingly s**t. Graphic whores, turn away now, cover up those eyes. What this game does have, however, is massive amounts of gameplay. Seriously though, if you can just look past the graphics, all things considered is a half decent game. And it's number 25 in my list. Oh Jesus, this one's going to bring back a few memories. I first played this at our next door neighbour's house, chapped there, Spencer, the same age as me. The guy was an absolute tit, but he was the proud owner of an Atari 2600, and I wasn't. I remember he'd effin' blind at his mum and dad, just kick off in the background, and I'd just carry on, head down, playing the games. I mean just look at those colours on screen, and the way it's all moving, it's fantastic. It all plays good as well. But this is another little classic, and one I'd just play for hours. It doesn't look as good as I remember, because it's been years since I've played the Atari 2600. You know, I wanted to do this video and other videos to revisit these old consoles that I played from yesteryear. It plays like a hybrid of Defender and Missile Command. Scrolling is silky smooth, buttery smooth, and despite the basic looks, it still plays a blinder. I remember thinking the graphics on this game were wonderful. I mean, what kind of drugs were they on when they made this? Gameplay? Simple. You've just got to gather specimens of different lifeforms from different planets. Out of the way, come on, I'm in charge now, bitches. Come on, into my ship. And defend the spaceship from meteor showers. Hell knows why you'd think something that advanced would have a shield. But even today, as I revisit, the graphics aren't much, but the gameplay's bags of fun. This is another one, another classic. I really like this one back in the day. I was trying to explain to my wife, because she saw me playing it, how good it is, but she wasn't buying any of it. I don't think there's many females out there that understand retro gaming, and why it pulls us back in. For me, it's about what was achieved with limited resource, and how the programmers got around those limitations. Well, they didn't really, and I guess we and they had to use a bit more of our imagination. Today, I'd prefer to play the arcade version, but back in the day, this was great. That's right, alien scum, kneel before your creator. Almost swallowed my tongue, then. I still think this one looks half decent, lovely neat little explosions, wonderful tight controls. Yeah, for me, this one still plays a blinder. All your base belong to us. Ooh, showing off now, double laser effect. I love rediscovering these games I grew up playing. This is some quality shizzle. I still like it. It doesn't have to look like the arcade version, it just has to play like it. You consider the limitations of the 2600. This is an absolute fantastic arcade version. As a kid, I was blown away by this, and for me, it actually looked like the arcade original. Yes, of course, there were better ports as time went on. And although the concept is simple, this game is still a real challenge. You've got to remember when you look at this that it's one of the first Donkey Kong home arcade conversions. And then when you consider this is running on an Atari 2600, you really have to take your hats off to them. The programmer, Gary Kitchen, talks about how difficult it was to make the platform slanted on the first level. It took him absolutely ages to perfect it, and he almost gave up. The reality is, outside the arcade, there was nothing better than this. For the time, the ultimate conversion, if you like. Once again, prepare to engage your imagination. The road is not green.  And that's not a white blob. It's an F1 Ferrari. There's nothing particularly taxing about this game. It's just a simple pick up and play. For me, this is really exciting. You get to drive through the day, the night. It's bags more fun than driving to work every day or being stuck on the motorway. In this game, you can smash other cars out the way. Long live Enduro. The perfect excuse needed to take your Atari 2600 for a much needed spin. Now, to the untrained eye, these graphics will look absolutely, and it's putting it nicely, bare minimum. Seriously, guys, these pixelated blocks should not be underestimated. Missile command is still awesome. You're not only looking at one of the best games on the Atari 2600, but in my personal opinion, one of the best games of all time. What made this game unique at the time was the terrifying concept of this could actually one day happen. Thanks to the Atari 2600, we're more than ready. Happy days. I absolutely love and adore Miss Patman. This is quite an advanced arcade port for the Atari 2600 and really exciting. It might lack the finesse of the arcade original in the sound and graphics department, but it plays 100 percent identical. The hours will just fly by as you play this. You'll need bags of strategy to progress in this game. It's either that or you must enjoy your punishment. Pitfall 2 is an incredible game from Activision. It hasn't aged terribly well, but it's one of those once you start playing, you can't stop. Pitfall 2 has all the ingredients, all the elements needed to be considered a great Atari 2600 game. It's as good as anything you'll play on the other consoles from the time.  Come on, play this one now. This was a massive game back in the day. If you own this, you were loved for all the wrong reasons. You can't look at this today or judge it with 20 21 vision. When this first came out, it was lots of fun. Gran Turismo and Forza fans won't be impressed, but who cares? I prefer Atari over Xbox any day of the week. As for PlayStation, let's look back in 40 years from now and see how well those games have aged. This one makes my list powered by nostalgia and hours played. Not much to look at today, but probably another one of those games where you had to be there to appreciate it for the time. Again, it's another one of those games on the Atari 2600 that looks absolutely awful. But if you squint ever so slightly or can find any other way to see past the graphics, this one will have you up all night and straight on till morning. But hey, the graphics could be worse. We could be playing E.T.  The first River Raid game is fantastic, but the second one takes things even further. You now start things out on an aircraft carrier. You've got altitude to consider. You can take out enemy aircraft carriers. You get to fight over both land and sea. In this game, you can also fly over the terrain. There's just more going on, hence more of a challenge. But this came later on in the 2600s life. So probably not that many people played it over the original. That's what she said. Space Invaders on the Atari 2600 is an absolute stone cold classic. I just listened to that noise. I love the sound of Space Invaders. Like many, this is one of the first video games to get me hooked really. I remember as a kid thinking, what if those aliens are friendly and just want to land and say hello and then blasting away like hell? Fire first, ask questions later. It's just human nature. Can you believe one of the best games on the Atari 2600 was released way back in 1981? Can you also believe that the same guy that wrote this also wrote E.T.? For Christ's sake. How can you be brilliant one minute and then have a big, massive brain fart the next? There's no question. This is a real game.  If you think this game is anything but brilliant and must play if you've never experienced this on the Atari 2600. I spent an obscene amount of time playing this one back in the day. I very much doubt it would make most people's top 25 Atari 2600 games. But I'm basing this list on the games that I've played the most not on those games that everybody suggests that you should love. I just remember being bowled over the graphics, speed and really tight controls. Still looks all right to me. So the guy that programmed this also went on to program the excellent, amazing Enduro. The programmer Larry Miller published this for Activision in 1982. It's just a crazy version of Demon Attack crossed with Space Evaders, only massively on steroids. I'm a sucker for a good shooter map, so this one makes the list as well. I found out a bit of trivia about this game. Players who scored 40,000 points or more and sent in a photo of their TV screen could get a spider fighters patch. If it's got a spitfire in it, it must be good. This game actually came bundled with a machine gun and flight yoke all kind of like bundled into one. I remember playing with it. Must have been 1980, I don't know, four or five or something like that. The effects are quite strong here. And the sound is really authentic for an Atari 2600 game. For me, it's still a lot of fun. But good luck finding the flight commander controller. I've looked, I can't find one anywhere. Definitely want to add to the collection if you've not done so already. This is a lesson in how you squeeze an arcade game into the Atari 2600. For me personally, this is one of the best arcade ports to the Atari 2600 and had to make the list.  If you've never played it, you really do owe it to yourself to have this in your collection. The soundtrack is brilliant as a sound effects. And one of the first things you'll notice is how quickly everything zips along. It's great. This is Activision's glimpse into the future, where you've got to go into the mine and save the miners with your futuristic helicopter backpack. Our protagonist is armed to the teeth of dynamite and lasers. Without question, this one makes the list. This could also be considered by many people who own the Atari 2600 as the best game ever for the system. I've played this on many systems over the years, but there's no place like home on the Atari. This is another amazing game for the 2600. And you play this one out with the paddle controller, which works perfectly with this game. When you consider something this good was programmed and released for the Atari 2600 in 1981, you've really got to take your hat off and give them kudos. What's even more special about Warlords is that you can play up to four people at a time. Before Super Monkey Ball, this was the greatest party game ever. This is way too much fun, even today, for friends and family. I've no idea what all the hate is about Zaxxon on the Atari 2600. I absolutely love it. There's nothing else like it on the 2600.  It's a game that shouldn't even be possible on the 2600. And for me, it feels like one of those end of life consoles where the program has pushed every bit of juice out of the hardware possible. I don't care what anybody says. This is one I'm still happy to play with today. And it most certainly makes my list. Normally at this point, I do the honorable mentions where we look at games that just missed out on the list. There's so many great games on the 2600. Galaxian is another I've not added, but it's absolutely fantastic, maybe in a top 30. But here I'm going to look at, say, 10 of my favorite indie titles. So games that have been released post commercial life for the Atari 2600. So here we go. Here's my favorite top 10. I just wanted to sneak this one in Space Rocks from 2012. It's a homebrew title, but it pushes the Atari 2600 to its limits. A bit cheeky to add this one. But it's just one of those games I've, you know, I wasn't able to stop playing. You can have vector or solid shaped graphics. There's four difficulty levels as well, including a kids mode. Everything he's just that extra step above what you've come to expect from the Atari 2600. But there's so many great homebrew titles, it really is unbelievable. What this game proves on the 2600 is that there's still life in the old dog. Obviously, this is based loosely on the Halo series, famous on Xbox. I mean, when you think that this has been crammed into 4K, it's probably one of the best Atari 2600 games ever. Whilst not the eye shag that you get on the Xbox, it just goes to show that you can take a 3D game like Doom and Halo. And you can actually translate them into a 2D game. Welcome to probably the best shooter on the Atari 2600. There's such a tremendous challenge here. I must have shooter for Shoot them Up fans. Lots of fun, fantastic graphics and the music just blew me away. The voiceovers as well and the high score table add so much to this game. So you'll need the Atari Vox. The pace is frenetic. You'll enjoy every second of playing this game. This one absolutely stunned me the first time I played it. Eat Dots, avoid the bad guys, head for cover and spell out the words special for the Altar Prize. As arcade conversions go, this is simply heaven. It's easily up there as one of the best Atari 2600 games you'll ever play. Controls are really tight, completely spot on. And for an Atari 2600 game, the graphics are absolutely brilliant. It's definitely a must own for retro gamer fans. If you are looking for a game with bags of atmosphere, this is one homebrew title you must own for the VCS. It's also a real challenge as this game is not easy. Even the first level is difficult. It looks very good. It plays well. The controls are tight and shoot them up. Fans will absolutely enjoy the challenge. This is a very cool game. You'll need to descend deep into the caverns and destroy all the alien tech before they can be used on planet Earth. There really is life on Mars. For me, Seawolf is absolutely amazing. It's a fantastic little shooter that ups the challenge the further you survive. Your mission is to take out as many enemy ships as possible without exhausting your fuel or weapons. The graphics and sound are absolutely lovely. I mean, look at the sky there. Look at that sunset. Seawolf is a real treat. And I can see myself playing this one for years to come. I've never experienced or played anything like this before. The learning curve is absolutely brilliant. Once you get the hang of picking up the pearls and learn how to properly fend off the bad guys, you'll be hooked on an Atari 2600 game like never before. Be careful of the flashing lights if you suffer from epilepsy. Despite this, the graphics are fantastic and they take full advantage of the Atari 2600 color palette. Oystron is definitely one of my favorites. If you've not worked it out by now, I absolutely 100% loved my Shooter Mups. These aren't the best graphics you'll ever see, but it's definitely a fabulous homebrew experience. And just listen to that sound and music. What a great little game. What more can I say? The game is frantic and just absolute crazy. It just adds to the firepower that the Atari 2600 is one of the greatest, not only consoles of all time, but homebrew consoles of all time. What the Atari 2600 homebrew scene has taught me is quite simply that the Atari 2600 is still very much alive and breathing today. It continues to survive through its amazing homebrew community. And Colony 7 is another excellent game to add to your already fantastic homebrew collection. You'll be hard-pressed to find a better arcade conversion of a game on the Atari 2600, not just on the VCS, but any console. This is my last pick for homebrew. Surprise, surprise. It's another Shooter Mup. This is a great game for me because it's just pick up and play. Great for the casual gamer, the people that have to go out to work and just need that quick fix to de-stress. You race against the clock and must shoot down as many enemies as possible within the time limit.  Giant bomber or better still, a UFO. And here we have it. Number one, not necessarily the best Atari 2600 VCS game, but my personal favorite, based on the fact that it's the one I come back to the most. Without question, from my personal opinion, these are the best graphics I've seen on the Atari 2600. It made retro gamers top 25, came in at 16. So who am I to argue? It's definitely going in my list. I hope you've enjoyed this video. If you did, please do me the honor and subscribe, like or comment and ring that bell. Until next time, bye.