Welcome to this training on spreading the word and using the media. I work in the Glegolcoms team at 350.org, and one of the things that we do quite a lot is we offer trainings to climate activists groups and support them in accessing the media. This is quite a long training, which we've condensed into two hours. So please, if there's something not clear or something that you'd like to go back over, please just jump on the microphone and let me know. It is an interactive training, so there will be hopefully you'll be able to participate and speak and share your thoughts and ideas, and we can get to know a little bit about the work that you're doing so that this training can be useful for that. And my other caveat is my children are still on school holidays and they're playing a very noisy card game downstairs, so that if you can hear that that's what's going on. Great well i'm going to share my screen, I hope you're all sitting comfortably and that you've got a drink handy if you want to. Refresh yourselves if you're not speaking please make your microphone if you can turn on your video because it's nice to see faces and if you've got questions and please put them in in the chat box or put a star in the chat box, so that we can hear those questions. So we're going to start with a little bit of an introduction thing and it'd be really great if you could tell us your name. Where you are from and and why you've decided to participate today and what you would like to get from the training that would be really helpful for us to know how to sort of make sure that we're doing the right thing. So does anyone feel brave and feel like jumping on first to introduce themselves. So I'm Phyllis Hasbrook, I live in Madison, Wisconsin in the United States, I work for 350 Wisconsin and I'm taking all the workshops they all seem so good and I just want to learn a lot. Great, thank you very much, and yes, yes, your own camera, I'm just going to pick. Yes. From India, and basically I am in Fridays of Future Mumbai involved in local activism, local environmental issues, and I'm glad to be part of this workshop. Great, thanks so much and Victoria, can you, are you able to speak if you can't speak do what Frank's done and just put a thing in the chat box. I can speak. So my name is Victoria, and I am also from Fridays for Future, but from the National Organising Team of Fridays for Future Ukraine, although I'm currently in the United Kingdom and have been here for a while. And I am also, well, I've joined this webinar today because I, I guess I know some basics of working with the media but I feel like there's loads of sort of space for improvement for from our experience. And I'd love to learn more about how to reach out to media more proactively and perhaps how to better or more proactively prepare press releases and things like that in advance. Thank you very much. And then Frank's introduced himself and or themselves in the chat. I'd really like to know more about fossil free football. I'm a big football fan, so that would be very interesting because also introduced themselves in the chat. Hashtag DMFAB Don, are you able to go online or are you introduced? Hi there. So DMFAB stands for do me a favour buddy. And basically it's a movement and a platform where we're trying to use kindness as activism. So to produce a change in the community and also society wide as well. So I'm really hoping to use what we learn here to create change and we want to partner with festivals and also events as well to just create a movement for social change. So we're based primarily in the UK and Zurich. Great. Thank you very much. I think so guys connecting to audio still so I'm not sure if they speak and then both work. Are you able to introduce yourself? Hi everyone. My name is Boto O Spanda and I'm from Zimbabwe. And I'm excited to be part of this program so that I can learn more about the issues to do with spreading the news. And yes, I'm excited to be part of this. Thank you very much. Thanks so much for joining us. And then Pooja, you're the last one on my list. Can you? Are you able to introduce yourself? Hi everyone. My name is Pooja. I'm based in Ben Salon PA USA and I work as the Youth Engagement Manager at the Climate Initiative. Brilliant. Well thank you so much all of you for joining. I hope you'll find this session useful. I'm going to go back to screen sharing. Brilliant. So what we're going to look at today is why we use the media, how to develop messages, and then spreading the word, interviews, tips and tricks and also we'll look a bit into looking at press releases and media advisories and that kind of thing. Why do we use the media first and foremost? Because they're not always our friends, but stories move us. They spring us into action and they resonate with people. If we're doing something, if we're taking part in a campaign or organizing an event, if we use the media, there's a strong chance that we'll be able to reach new audiences beyond our normal bubbles. The other thing about stories is that we pass them on and often you will hear this kind of a casual conversation where you hear someone saying, oh I heard on the news the other day or I was listening to the radio or I read this article. So we have a lot of culture passing stories on that we hear. We know that using the media can inform and shape and change and shift public debate and that has been very much the case in the climate field where it's gone from being something that was a few years ago was a relatively niche issue and nowadays what we see is climate is really widely covered in the media. The other thing that we're looking at in this media training a lot is using broadcast media and the reason for that is that broadcast media is by far the most consumed form of media above newspaper articles. So radio interviews and television globally are the most widely consumed form of media, so it's kind of also really important that we tailor the media work we do to be able to have the confidence to be able to work with those kind of broadcast networks. And the other thing is that the media going to tell the story anyway so it's much better that they hear it from us and our viewpoint rather than an interpretation or via someone else. Also acknowledging that the media landscape globally is often dominated by the privilege and those with the most access. We've been working a lot in doing in working with frontline communities and people that are much less represented in the media to lift up their voices. Rather than having you know somebody from the UK telling the story of someone in Latin America in a community but really making sure that those resources are directed to the communities that need them. And one of the ways that we're doing that is by opening space and doing trainings like this for people to be able to tell stories in their own words. By making opportunities accessible for everyone so that's particularly been working with a lot of the youth from Friday's future, making sure that they're represented in their in their strikes. By passing the microphone so one of the, you know, one of my critiques of big kind of climate NGOs like 350 except we don't do this is that people use the media opportunities for themselves but what we're really keen to do is if there's someone better to tell the story then we'll pass. We always pass the microphone to that group or organization. And the other thing is recognizing that when you step up and talk to the media, it's hard. You know you can get a lot of criticism, the interview can go badly, you might get ended up being misquoted. And so the other thing that's really important is if you're going to have people that are stepping up to do media work is that they're supported by the rest of the group. Healthy storytelling looks like storytelling that's free from harmful stereotypes and making assumptions. And as I said before, honoring the effort and risk and vulnerability, it does require to tell stories and to share experiences. So what we're trying to do in developing our messages is we're trying to activate the base, and that means the people that are already on board feel inspired and empowered and want to get involved. And then we want to persuade the middle, we're not going to persuade everyone to get on board with what we're doing. But if you think about a wheel, think about where we probably are on the wheel is that we're kind of active when we're doing things. We want to get the people that are in the middle who aren't quite sure to feel inspired to take action. And by doing that, we want to make the people that are still climate skeptic or resistant to what we're telling them show the opposition for the outliers that they are. And so when we're developing our messaging, what's really critical is we think about who we're trying to talk to. And often, I mean, I'm really guilty of this, but we are so involved in the work that we're doing. We think everyone understands the jargon and the acronyms that we're using, and particularly with climate crisis, there's all these IPCC and all these different bodies of organizations that we use. There's also so many numbers and statistics in the climate crisis, so you get 1.5 and 2 degrees and this and that. And all of those things are great when we're doing that work, but if we're trying to persuade that middle, then it's a bit more confusing. And I don't know if people have heard of Marge Simpson from the Simpsons, but we use her to sort of try and describe the sort of person that we're trying to talk to when we're using the media. Interestingly, broadcast media like television and radio is mostly consumed by women over a certain age who are sympathetic to these things, but they probably got the television on in the background. They've heard about climate crisis or climate change, but they're not really engaged. They're not really involved. And we've all got someone in our life like that who, you know, our grandmother, a friend, a cousin, a dad who thinks, well, you know, Kim, oh, it's great what you're doing slightly, slightly nuts, and I don't really understand it.  Like, who is that person in your life who has heard about climate change but doesn't really want to do anything about it or doesn't really know how to do anything about it. And I'm going to risk it for a biscuit and make this session interactive. I'm going to break you into pairs. So we are<PHONE_NUMBER>0 was. Yeah, five groups of two. It's going to be really random. You're going to be chucked into a room with someone. And you might have to type with Frank because he's on a train. But what we would like you to do is to share with that person. We want you to explain a campaign or something that you're working on without using jargon without using statistics imagining that you're trying to talk to your Marge are people following me. Does that sound okay with you to do that. So this is just a really quick exercise. It's a five minute exercise. And if it doesn't work and you haven't got anyone in your barricade room just come back to them to this main room and we'll just do it. Once it was there was a connection cut off. Would you just repeat once in short. Yeah, so we're going to break into small groups and we would like you to share who the Marge is in your life who is the person that's heard about climate crisis but doesn't really get it and doesn't really understand why you're working on it. And we would like you to tell them about a campaign or something that you're doing or that you've heard about would like you to explain it to them without using jargon without using statistics and just practice kind of. Talking about what you're doing without imagining that you're not in a in a group of people that under you know working on climate issues. Does that make sense. Okay, if your breakout room if there's no one in it or it's not working just come back to this main room here and we'll do it together and this is a really quick exercise it's going to be five minutes. Hey everyone welcome back I hope that was useful. And I often think it's surprisingly difficult thing to actually do. Does anyone have any reflections that they'd like to share or anything that stood out to them from their breakout room group. When we think about how to connect to our audiences. Often emotions are something that really in that really inspire people or that evokes something and people. So when we're doing interviews or when we're developing our campaigns and our press releases thinking about a story is a really great strategy to engage our audience and develop an emotional connection. Stories are kind of a visual approach to messaging making it more exciting or more memorable. But also when you can connect to the person who whose story it is is very very different from having you know kind of a dry scientific interview about climate impacts when it's when we're actually talking to people who are impacted by something that's happening. It can really make a difference in how people respond to that media piece. Understanding humour is important compassion is important empathy is important being able to create something that is visual for people so they can so you can inspire an emotion in them is really also very useful. But also I think when we're developing our messaging it's really important to think about why we're taking this action in the first place like what is the problem. And so often when we're putting together when we're thinking about a campaign or something that we're doing in in 315 we're putting together our messaging work around it. First of all you kind of explain the problem then you talk about what you're doing about it and then what's the solution like what's the what's the way forward in addressing it and if you can when you're packaging up what you do. It's really useful to have that so people can see it a clear pathway forward so the problem what you're doing and the solution. When you're doing media work and if you're stepping up to do media work you are the expert and you must probably able to provide valuable insight but also take a firm stance and so that's kept that can be really tricky especially if you're doing what we call hostile interviews where someone's trying to throw you off course. It's really useful to have some evidence and statistics to back up things if you need to, but be very but it's also really important to do fact checking. So for example if you're doing something and you put in a press release that 85% of something is that make sure it's a correct statistic because if there's somebody that wants to take you down or criticize your campaign then they will use that against you. The other thing as well which is a very good technique, I think is when we feel that we have to have the answers all the time that can be really tricky but we can also ask questions to people we can also say to interviewers or to the audience. Well, you know what how would you feel if this was happening to you or something like that so being able to like throw questions back at people is really useful. So, in our media toolkit, we have a few, we have these five kind of things that we try and use to develop our messaging. The first one being speak to people's best self like assume good intentions from your audience and the audience isn't the villain and often we can feel defensive doing our media work we feel that other people aren't doing enough around things so we can be, you know we can come across as defensive and hostile so it's really important to try and rely on that. We can relate to people creating common ground so I've got three kids so so you know if I often be like as a as a mother of three children I am very concerned about the impacts of climate change on them in their future like something that will resonate with people that are consuming this media source. As I said before talk about change explain the problem but also have a solution or also have something that people can go like oh well that's a good idea so there's a light bulb moment built into it. But don't rely on facts and figures alone. And the other one that's really, really tricky in interviews is like not responding. This is not to be dishonest but you don't have to always respond to the question from the interviewer or the question from your opponents. Try to stay on course and try to stick with your frames and with your values, your vision and your message and we'll talk a little bit later on about how to do that. Before we get into more into the interview tips and tricks we'll talk about some of the things that we do before that to generate media interest. We're going to look at understanding journalists in the media cycle, looking at ways of reaching out and then we'll talk about on the day how to how to maximise media attention on the day of an event or a campaign of an action. So what does the media want? So the media cycle is intense, it's 24 hours and there's a lot of potential media outlets, radio broadcast, social media etc etc. The job of the media is to tell a story and what they want is accurate, useful and timely information that will connect with their readers, listeners and viewers. So when we're giving the media information we need to think about that. We need to make sure it's accurate because if it's accurate they'll come back to you time and time again. So it's useful for them to have the media needs to have contacts with our slot because we're doing things that they're going to cover. We also need to make sure that the information is given timely and this is something that I think people often underestimate. The media cycle is very, very rapid and you have to go with it if you want to get the media attention. So when they say, can you send us a photo of this action, it means send the photo of the action like straight away or if they want to do a broadcast interview with someone, they'll want to know within the next 10 minutes that they've got someone for their program on the six o'clock news. And this is something that we frequently struggle with those comms people is really trying to get fellow activists to understand that the media cycle is really rapid, it's really urgent. And if we don't have an answer quickly they'll just go somewhere else and go somewhere else. If you can, visuals are really, really important or sound bites or something like that. So you've got something to attach to your story. And the other thing that I always like to say is that my, with this point is that journalists can be very lazy actually, you know, they want the story handed to them in a plate. So as much of it is you can give them the better like give them the information, give them the photo. Here's the telephone number of the person that you can interview about it so it's really laid out for them. So the first thing that we do when we're doing an event or a campaign or a day of action is we outreach the media by sending a media advisory template. And we've got a media toolkit, which is online, which can be downloaded or I can stick it in the track so you can use this. But these are the type of things that we would think are really important that you should have in this media advisory. The media advisory does not need to be very long. If you can imagine that media are getting, you know, 50 of these a day, they need to scan it and be able to, this is what I need to know what's happening, who to contact, why it's important, where it's happening. And then if you can put a couple of quotes from people that will be participating or use a couple of your key messages, then they can kind of get the tone of it. And this is something that we send before an event takes place. Then what we do after the event takes place. So you might get an email back from the journalist saying, really interesting, but we can't send anyone down there. We haven't got anyone. Could you send me information after the event? So then we send a press release. Now, often we send the press release before an event's taken place, but the day of, for example, and that goes into more detail about what's happening. And then if you look at the kind of body that we're suggesting here, that you would add a couple of quotes from people that have participated in the event and include an image if you've got one. So these are the two kind of critical things that we that we would use to send to the media. The other thing that we are finding increasingly is that journalists will be looking on Twitter to follow an event. So also really, really useful if you've got those quotes already to put them out on a Twitter account so that if journalists are following the event, they can just pick the quote off Twitter. Has anyone got any questions or clarification points or anything like that at this point? Can I just double check? Did you say that the press release is more for on the day of the event? Yeah. Thanks. Yes, media advisory is something you send to let them know it's happening. So it's on their radars. And then the press release is more is has got more detail in it. And it's you can be used as a wrap up. So, for example, you know, we send things like saying 20,000 people have participated in this rise for climate action and said that the jealous has got the story pretty much written for them actually. Sure. Thank you. And this is just, you know, reemphasizing the need for images that could be taken. So really making sure somebody is available with a decent camera to take images of what's happening that can accompany the press release that you send. Particularly, I think with, you know, with social media, like if media outlets are going to put something up, then the image is really helpful for engaging people in the content. So we're going to look a bit more interview tips and tricks. So ideally what's happened you imagine that you've you've had an event you've had a mobilization lots of people have come it's been very successful in the media like oh my God we need to get people on the evening news. So then you'll be invited to take part in an interview.  And don't respond to, to a tax, keep the interview, keep it to your agenda.  You know, you need to be able to steer the interview back to what it is you can talk about. And, and also the other thing is we don't know the different types of into we're going to look at it look at it later on in the presentation but hit your key messages early on is what we like to say they might only ask you one question you might only have 30 seconds. So make that amount of time count so you've got your three key messages. So get them into your first answer. And then you can repeat them if you need to or then you can kind of go down a go down another route but make sure you kind of hit them fairly early on. And so, creating common ground. So these are some of the phases that like we would suggest that could be used for opening up your first answer so you're trying to identify with the audience that's what you're trying to do you're talking to the journalist who's interviewing you or the presenter you're talking to the people behind that. So we use phases that we all want or what we all can agree on is that we need to take action on the climate crisis now. No matter where we all come from we all deserve to have clean water, clean air. Those kind of things so really trying to universalise what you're doing and creating a connection with with an audience. When you get a tricky question, it can really throw you off kilter. And this is something that you'll probably see politicians doing a lot when they get asked a question and you're just like please just answer the question. What we, we call this ABC, which is acknowledge the question, create a bridge to what you want to talk about and communicate and this isn't really not to be dishonest but it's to be realistic about media interviews. Presenters often don't know necessarily a huge amount about the issue and they think it's all part of the same things. It's about enabling you to have some control in a media interview. So, for example, going back to the EV battery example where you've done an event about water pollution and you're being asked about EV batteries and you might say something like, I understand what you're saying about EV batteries but what I am most worried about in our community is the level of contamination in the water. And, you know, these kind of things kind of give you back a control in an interview situation. Or I think the real question we need to be asking is, is enough action being taken on the climate crisis so you can try and use some of these phases, I mean play around with them and find the ones that you're most comfortable with using because they have to flow for you. But these are just some suggestions that we've got that we might use. So imagine that you're going into a TV studio for an interview. We call this the back of the envelope technique. It doesn't have to be a back of an envelope. It is a piece of A4, A5 paper. I don't know if you can see me but it's like that. It's a size of an A5 envelope. And what we like to do is just this is something that you can use to be a bit of a safety net. So, for example, the first thing to do is write the name of your host, the name of the person that you're going to be, the name of the presenter. And that's quite useful for being quite, quite quickly creates a rapport between you and the interviewer, but it also humanises a lot the kind of the situation if you can say good afternoon, Jack, thanks very much for having me on the show. And the personal mantra is an important one. And I think sometimes we all suffer from kind of imposter complex of being like, well, my goodness, why am I doing this? And it's like, no, you're the right person to do this. Like the thing that you need to say to yourself to give yourself the confidence and the ability to go on TV or go on the radio and talk to, you know, potentially hundreds of thousands of people, like something that makes you believe in you. And then just to help the name of your marge, the name of the person that, you know, so you can remember what your audience is. And then this is going back into our kind of what's the problem and what we're doing about it and what the solution is. And so these can be your key messages, the three things that you want to say, the reason that you're taking doing the event that you're doing, what the shared value is, like what why it's important, what we can all do about it, and then what's the solution. And then if you can, we call it the phase that pays, which is the thing that really visualises it for people who are consuming this particular media thing. So, you know, something like the US, thankfully this isn't the case, the US has just driven a wrecking ball through the climate negotiations or something like that that kind of really makes it quite visual for someone when you're trying to describe what's happening in a situation. And then just at the bottom, and the point of keeping it on an A5 piece of paper is that it's small so you're not going into an interview with like, you know, a whole book full of all your notes and all these things that you want to say that you probably won't get around to saying.  Have a couple of stats and numbers, not a huge amount, but something that you know is correct, and something you're comfortable with using. And then a story. Like, why, why are you connected to this particular event could be one of them like something that makes people identify with you as as the person that's being interviewed. And then you are safe and strong answer. So I'm just going to read through this but this is something like that you can come back to it's like when you need to reinforce yourself in these kind of situations that you've or you've got a safe place where you go you know I can always say that in the worst you know if I really doing badly can always have this and that can be like, often it can be like why, why did you get involved in this why do you why do you care about this particular issue or something that's happened to you that made you inspired you to take climate activism. And, and these are really going back to this idea of connecting with people emotionally and being human in these kind of media situations like being able to deliver strong answers that the view will connect to and likely remember because they'll remember you. So this is again a workshop session where we're going to look a little bit into developing some key messages. And we would normally do this because we often do this with groups of people that are working on a specific issue. But as a your we're all working on quite different things and I think what would be useful is if we could maybe go into smaller groups maybe three smaller groups Dave that's all right and just maybe think together about coming up with one key message for your campaign or your event that you're doing and then we'll come back to a group and we'll be good to go round and hear those that key message that you've developed does that make sense. Hi, welcome back everyone. Almost everyone, I think we're mostly here. It would be really great if any groups fancy sharing any of the key messages they came up with to hear them does any does anyone fancy jumping on the first group maybe Was this also with I think we were room one. Okay, so our message is that the International Energy Agency has already called for the world to stop the proliferation of fossil fuels. We have enough to sort of enough resources for the next 10 years. But a government still continue to fund extraction projects of fossil fuels. We believe that the first step to fossil fuel and non proliferation is to stop the funding and the buying of fossil fuels from Russia, which is a terrorist regime and has funded the war in Ukraine. And so we call for an immediate embargo on Russian oil and gas everywhere. I mean, that nails it, I think. I really, I think you managed to communicate quite a complex set of things in a very short period of time in a way that I think most people would have got it. The only the only question I had is about the word proliferation, because I think that's slightly more. It's slightly bit technical, but apart from that, I think that was really spot on. Anyone else from your group want to add anything? Okay, next group, can you rival that? I don't know what's the next group, but I will go. It's you, there was any two groups in the end. Okay, now I have to go back and find it. Okay, because the proposed oil pipeline called line five could contaminate Lake Superior, which contains one tenth of the world's fresh water. We are calling on the Wisconsin Department of Natural Resources to reject the permit needed to build it. Excellent, really, really clear and really clear what the problem is, what you're doing about it and what the solution is. And so I think that's really great. Has anyone else from your group want to add anything? Okay, cool. I mean, it's very much being put on the spot and normally you wouldn't only have 10 minutes to come up with your key campaign messages, but it's a good exercise. I think about this type of thing. I'm going to go back into the presentation now and slightly more kind of technical stuff about media interviews. This is one of the most, one of the things I think is really irritating about media interviews is that they say, they say that content is less than 10% of what people see. And it's voice and persona account for 90%. So that's something to really kind of bear in mind when you're doing a media interview. So ahead of an interview, get details for the setting from the journalist. So you need to know if the interview is going to be live or pre-recorded.  If it's pre-recorded, they're just going to take a sound bite out of it. So you have to be a bit more kind of, you know, be prepared to be potentially asked more questions than you want to, but really have your key messages nailed. You need to know how long you're going to be interviewed for. Obviously there's a big difference between 30 seconds and the 30 minute long programme. You need to know what the programme is, who's watching the programme and what type of programme it is. If it's a daytime one, who it's orientated towards. Ask them about the journalist about the storyline or the bias they might be using. So for example, if they bring you on because there's been some notice about some new kind of oil plant being developed, what's the, what is the storyline that the media outlet are using? Because that will also impact on how you might tweak your messaging. And then understand if you're going to be put up against anyone. So this is really important because if you find often they'll get two people on one from one side and the other from the other side. So kind of important to know who you will be up against. And also if you've got the time to do it, just look at who you're going to be up against Twitter account or something. So you can kind of see perhaps the messages that they might be using or putting across. Start with what you feel comfortable with. So, you know, if you think you might be taken down the garden path, so to speak with it, make sure you start with the stuff that you feel comfortable with and that's really orientated to why you're there in the first place. Practice and I can't elaborate enough how important it is to practice these interviews. And what you'll find is if you get interviewed a lot about the same thing, it really does start to roll off the tongue and it feels like, you know, you're just really prepared for it. But the first couple of times it can be really unnerving. So if you're in the shower or, you know, coming back from dropping your kids to school or what have you just, you know, it's not crazy to talk to yourself and practice your interview. Developing your, your, your Q&As. So what questions are you most likely to be asked? And this can also be quite a fun exercise if you're doing something to like think about what types of questions you might be asked and then how you can fit your key messages into those answers. If you've got statistics and facts double check them beforehand. As we know, climate change is a very fast changing world and something that was a fact a couple of months ago is now changed to something else. And that will be some of the things we would recommend to prepare for an interview. If you're going to be on tally, think about your outfit and be confident with it. You know, sometimes I mean I've made this mistake of thinking I have to go very dressed up to an interview and then being feeling really, really uncomfortable in my clothes. So where's something that you feel good in and that you feel confident with. In studio for TV, they normally will put makeup on you, which will stop your face from shining in the lights and stuff like that would recommend you. It is also said that you shouldn't wear busy patterns and not have shiny materials because that's kind of reflects on the camera but again that's a really cultural thing because that's not always possible and people wear different things and that can also be really important culturally to be wearing an outfit, which is important for you. But generally kind of avoiding shiny materials because they can reflect on the camera and then avoiding kind of totally black colours or totally white colours also wearing neutral colours. So there's three generally there's three different types of interview, there's on the ground so this can be at the event or the thing that you're doing where you'll be presented on the site of something that often be live interviews. And that's, they'll just happen very spontaneously and you just have to be ready for it. We find a lot of the times for example if we've got quite a big event you can have quite a wrangle of media trying to interview one or two of the same people so if you have got people that are available to support in that moment that can be going there taking the name of the journalist and supporting the person that's doing the interviews that's really really useful. It's quite hard to do interviews at the same time as dealing with three or four different media outlets coming and asking you questions so having a couple of people that can do media wrangling is really useful. Down the line is a lot more common now from from COVID time so that means doing remote location remote interviews, doing interviews via zoom or FaceTime or something like that. And we'll look further down the line about really trying to think about your setup when you do that so making sure you've got good lighting, making sure that your camera. I've seen quite a lot of interviews where people have got their computers below them and you end up looking up their nostrils for the interviews are really just taking the time to place your camera think about lighting and all those kind of things. And in the studio interviews which are by far the most kind of intimidating types of interview. And again make make sure you know who if there's going to be other people on the panel or if it's a one to one scenario and how long the interview is going to take place for some body language advice. So sit on the edge of your seat is something they say rather than slouched slouched around like that look directly at the camera so you might even have the presenter who would be sitting, you know further to the left or the right of the actual camera but actually look at directly at the camera when you're talking even though it's tempting to look at the interviewer and have a straight back. Look relaxed smile when it's appropriate and even with radio interviews we often say this you know just have a try and practice this kind of default position where you smile. And then when you need to change the emphasis on something or where you would need to talk about something more seriously then you can switch off from the smile. I'm really really flappy with my hands and I was like moving them around and I think one of the things you have to do quite intentionally in an interview is think about where you put your hands. Sometimes it's really useful to emphasize a point with a hand gesture. But for the most part it's important to find a kind of comfortable sitting place for your hands to be focus on your breath and always go slower than you think you need to. And then if you're on your phone stand up if they can't see you stand up just because it gives you know it gives you a bit more energy, you can sort of feel that that kind of movement in an interview. So before speaking take a deep breath speak slowly smile and aim for 45 seconds to one minute answers if the interviewer wants to cut you off they will. So this is really your moment so feel free to take control of it that's what you need to do it and let the interviewer say I'd like to ask you another question or yes but what about that so that you can really give the full answers that you need to give and get your messages across. As we like to say practice practice practice practice practice with your friends practice in the shower. Make eye contact, all those kind of things and. Make sure you've got a team to support you afterwards. So here's just a bit of advice if you're doing remote interviews in terms of tech setup. So check the internet connection check the microphone beforehand. Put your camera eye level, as I mentioned before frame your head so it's in a center rather than to the left or to the right of the camera. Think about your background and what it says about who you are. We've all got quite used to that I think in in COVID times but that is, you know, if you've got a really busy background then people will be looking at the background. Don't be too close to the wall behind you and avoid light from just one side or really dark room. The lighting is really important. Has anyone got any questions or clarification points at all? Okey dokey. So imagine that you've done your day of action and you've had some media coverage. What we're finding is that producers are increasingly relying on social media to find people to come and do interviews and check up on potential spokespeople to interview. So thinking about how you might use your social media accounts or your Twitter accounts, that's one way that journalists will be able to find and connect with your campaigns and your organisation. So if you want to do media work and if your group is doing media work, really think about your social media strategy associated with it. So this is a colleague of ours called Ellen who does a lot of media interviews. She's got a pinned tweet. She published a lot on their Twitter account about issues that they're involved with, that they're concerned with. They hashtag the subject so it's easy to search from that point of view. And it's something that we say to all the people that we kind of train as spokespeople like really do take that part of it seriously because that's how people will find you. If you've done an interview as well, it's really useful to try and to grab it from the media, from the interview that you've done so you can put that up on social media and share it around your networks. And that's kind of one of the biggest ways we end up kind of keeping a story going or making something become more viral is by sharing those news clippings after an event because they get shared on social media and people see them very short snippets. Maybe you've done a really long interview and you're not happy with it, but you said something really brilliant for 20 seconds. If you can grab that, then you can share that. We also say, and I hope this is going to work, that it's also good to pin a tweet. So if a producer is looking for someone to interview, then if you've got a short video pinned to the top of your Twitter account, then they can get an idea of how you come across, what you're like to speak about. And it gives them the confidence to book you. It's also really, really great practice trying to do your one minute video to sort of talk about why you're, why you're doing what you're doing. And I'm just going to try and show you this, if this works. Can you see that from, I'm not sure if it's going to work. This is from our chief executive, Mae, who's done her one minute video. I'm a activist, but I was alone and I wondered how the problems I cared about could possibly be addressed without being part of a wider community. So I joined together with friends and in 2009 we organized 5200 events in 182 countries calling for climate action. From there, we banded together with networks of activists all over the globe and formed 350.org. Our mission is to accelerate the end of the age of fossil fuels because climate change truly is connected to everything we care about and we can only fight this fight by working together.  You can obviously see that Mae is comfortable with speaking to the camera and it just helps producers know like, oh, okay, we'll get Mae on something because she she's obviously it got that experience. So that's another thing that you can do to start to build up your profile in the media as the specs pass them. So, so I've just, these are just some interview practice questions that we've used in the past for this type of thing. When you get a host, when you get a question that sounds hostile, it's often not, it's often a way of the interview trying to really get the get that information out of here. And I'll give you the opportunity to tell the story that you think is important for you. And these are just literally random questions that we've been asked in the last few months by journalists, which don't necessarily have anything to do with the work that we do, but we put them in here as an example of, you know, you've gone to talk about your campaign on a pipeline and then you're suddenly you're being asked about why woolly mammoths have died out. Because of climate change and has client isn't the climate always changed and just when you're doing an interview these kind of questions can really put you off but actually they're an opportunity to really bring in your key messages. So just put them there you can just peruse them at your at your leisure if you've got access to the presentation. And when you've got. So we recommend that you do role plays and if we do the longer version of this training and we do sort of more role playing where we take on the role of being the journalist and being being the person being interviewed. And it's also we have like what we call the average newspaper journalist like non hostile interviews who is curious about what it is you're doing probably really on board already will ask inquisitive questions and will invite you to expand on them. But then you have more challenging journalists who were kind of trying to perhaps shut you down a bit or ask more probing questions or ask if you're being realistic what you're doing or looks for ways to kind of discredit. What you're doing so again we would suggest as part of the process of doing your media work as well as building out the messages and doing the press releases, etc. So that is, take the time to write some of these critical questions down that you could potentially be asked. And I think with all of you have kind of heard, you know, whether it's the pipeline, or whether it's like, you know, the full embargo on Russian oil and gas, all of those. Those campaigns invite very critical questions about what then happens so working out ways that they might try and ship you up and responses to that. Okay, I'm going to open the floor to questions now because that is more or less the end of the presentation and we won't, as I said, we won't do the role playing thing. If anyone's, if anyone's interested in following any of this up with me, I'm always available and I'll put my email in the chat because sometimes it's easier if you've got kind of questions or things like that. But yeah, I'm opening the floor to you guys if you've got. I've just put in the chat as well we've got something which we call our media toolkit, which goes through all of this in a lot more detail and talks about media advisories and press releases, but also looks at using opinion pieces. So this is another way of getting media coverage is if there's an event happening or something happening and you've got a particular take on it. And then you can do what we call pitching so you can write to a media outlet and say, we're from Fridays for Future, we are about to do this action calling for an end to Russian oil and gas and then pitch that particular piece to it to a newspaper article and they might say, yeah, that would be brilliant. We can have it and then you can start to then it'll come out as an opinion piece and a paper which can then be used to share. The other thing is letters to the editor, which is mostly we do that in response to something. So if a media outlets produced an article which is incorrect or we feel is biased, you have the right letter to the editor saying following that article of this day, we would like to say that. But yeah, the media toolkit is is very useful as is our 350.org trainings page, which has got loads more resources on them. The other thing that we've done recently is the a lot of this spokesperson trainings is based on an organisation called neon from the UK, which is a new economic organisers network. And they do media trainings for groups and mostly UK based, but the spokesperson handbook, which accompanies this training, we've just translated it into is in Ukrainian is in Spanish, it's in Portuguese and can't remember what else it's in. But anyway, and that's also freely available to be used and on our website. And please. Oh sorry, didn't have access. Thanks day. Any more questions. Thoughts. Just want to say this has been wonderful. There's so much to last. It's really, really good. So thank you. Well, it's a pleasure. Just to, you know, just to say, I mean, we're really up for supporting groups and organisations with stuff. I often say this particularly with media lists or passing on media contacts and things like that as well, you know, do feel through to email. I really want to know what that means now Victoria. Well, that is pretty much the end of the training. We're a bit before time but that's okay. I'm very happy to sit here if people want to take time to think of questions and stuff or ask things, but if not, we can say goodbye and I wish you all the best for your upcoming events. And yeah, please stay in contact. Thanks everyone. Thank you.


I work at the Marshall Project, we're a journalism organization. We actually believe that journalism and information and truth telling and storytelling is actually a very good way of changing and sculpting public opinion.


Hi everyone, I'm Emily Anderson from Champlain Community Services and I work with the bridging program which is comprised of students from five area high schools and they are learning about transitioning into adulthood. Today I'm here with a group that is in community connections and as we always do, they make a TV show here at CCTV and they're going to tell you their name. Oh wait, I don't remember their name. Let's see. Let's see what it is. That name was too complicated for people to remember. Our guests, the people that we went to meet, it was just too much of a mouthful. So the name evolved into... I get it, I get it. But then that also didn't really stick with the group. So they thought of another name. Athletic Five. And I thought, well, hmm, what about breathletica? But everyone said, well, they said that sounds like a breath mint, as if we were wearing our masks for too long. And then a magical being appeared. Are you an athlete with mass breath? Yes. Yes, breathletica, breathletica. But that's not how the group wanted to present themselves throughout the Chittenden County. So, they came up with a new name, and they are all going to come and tell it to you. Yeah. Brachies! So, you've met the Brachies. They just had an amazing art workshop, with Topaz, an expressive arts Vermont, and they are going to present to you some of the works of art they created in short interviews with each other. Hi, I'm Emily, and I'm with Keegan over here. So. And we're going to talk about his art that he made with Topaz. So, Keegan, what can you tell me about this art? So, this art was my assistant card called Social Parade, and I'm going to do this, too. Yeah. What about these two? What did you like about them? I don't know, okay. This is from a good Japanese, and I made art on a piece. You made an art piece? Yeah. And then after a few days, I'm like twice a month. And she's, and this little girl has a stroller, right? Yeah, and this, and this, and around. You want me to turn around? And so, I'm going to do this one, and this one goes, and this one is for Christmas Eve. Looks Christmas-y? Yeah. Yeah, and you like Christmas, huh? I do a lot. Yeah, well, can you tell me about this picture? I'm just going to show you some yoga. Yeah, she's doing yoga.  It says fire. And I'm going to say altman. And an old man. And... What does the old man make you think of? I'm going to look up, and use the flowers, and the leaves, and...  I am happy. It makes you feel happy? Yeah, and... Yeah. Yeah, and let's look at your other one. So this is Keegan's other piece that he did. He did a lot of art with Ms. Topaz. So what can you tell me about this one? Well, it's just happy. She's happy. And... It's my birthday. And... It reminds you of your birthday? It reminds me of June. June 5th. And... Do you remember what that says? Yeah. It says joy. Joy. Which is another word for happy. Happy. I know that part of it for you. And... Wow. And did you like this picture? Because you always feel happy most of the time, right? Yeah. Yeah. So this picture... I remember when we were making it, we were talking about how you feel happy on the inside, right? Yeah. Yeah. And so this kind of represents who you are. Yeah. Right? Right. Yeah. What else can you tell me? I don't remember. I don't remember. I don't remember. I don't remember. I don't remember. I don't remember. Mm-hmm. Okay. Right. But what else can you tell me? Ah, I'm just... I can think and... Can you think again? I got... I got to high school. You go to the goal bridges or high school. I go to high school and... And I want to find and I'm, I miss you. I miss you in... Yeah. You missed me the other day when I was... your art gig for you all done. I done. You're all done? All right. I am, I'm done. All right, wait, let's look into that camera and see. Thank you. Thank you so much. Bye, bye, bye. Bye again. All right. Peace. Welcome. What is your name? Nice to meet you. My name is Brent Joachim. Thanks for having me. You're welcome. Okay, tell me about your art piece. So my art piece. So this is a fighter that I done. And that it represents me on the inside. And I have some words in the back that is lessons of a lifetime, be kind, no mistakes. So the lessons of a lifetime and being kind and no mistakes represents me on the outside. So the fighter represents me on the inside just in case I need to do something or defend myself. Oh, nice job. Who are you? I'm Riley Mills. Good to meet you. Where are you? My art piece is this. So I have some words that from palaces to paradise, love. And the dog represents my inside and the cheetahs represent my outside. So if I react to something, I do it and I just get it done. The question I have for you. Not too sweet, not too rich, just like your husband. Why did you pick like what do you think about just like your husband detail on not too sweet, not too rich thing? That's tough. I like it because it's, it's kind of funny. That's, that's it really. Tell me more. So the fighter, I certainly like martial arts. It sort of reminds me of training in the school at Mount Mansfield, even high school. So, and I like fine moves also. So that's what represents me as this person and why if I need to, I could defend myself. Everything happens. And that's why for me on the outside, I try to be kind to do as possible. So that way I can look out for people that I care about on all of that. Thank you. Wasn't that amazing? Interviews with bridging students and also our first ever student-student interview on our bridging program. There are two students though who've been behind the scenes and we want to hear a little shout out from each of them. We've got Kate. It's fun running the camera. Awesome. I'm so glad you've had fun running the camera. You've done an excellent job. Let's hear from Agent K. I've been fighting her up. I've been fighting her the whole time. Awesome. You've done a beautiful job, making us look good. We did get to see you at the way beginning. So, I'm gonna snap my fingers so everyone who wants to be back on the limelight, in the limelight, can join me. And from the brekkie group, we wanna thank you very much and say goodbye. Paka, paka, paka.


Of course. I've seen this before. It's just a convenient... So... What we have here... So we built this, this is all designed and built in Taiwan, right? So this is a testing platform for any kind of disease in animals and human. So... I thought it cost like $9,080 per piece. Could be. Could be made for that. So these are lateral flow assays, right? So you can do these for any kind of disease, whether it's HIV or... But now it's COVID, right? So it's basically a machine that you develop these kind of assays and then you just very quickly read it. But the key point is that this is connected. It's an internet connect, cloud connect, use AWS, right? We also have the smart card reader for the Taiwan National Health Insurance Card. So it speaks Wi-Fi? Yeah, Wi-Fi and LAN. And LAN is both, right? Right. So this can be connected. And we're collecting data from all these testing that are coming in. And the question for you is how to collaborate with the government about the data and reporting. Because this is kind of, this is both CDC and the FDA. And this is national security. And this is animal health. Because we can detect African swine fever and other diseases as well. Have you talked to CDC that's entirely CDCs? Sure. But discretion. Right. But for them it's all about do you follow the rules? That's right. I'm taking more on the reporting side. That once we have all this data, how do you aggregate it and how do you make the data useful? For the participant or for academic researchers or just for anybody? Yeah, for anybody. For anybody? For government in general. What kind of collaboration do you think we can do? Okay, I don't really think there's government in general here. Because this is the data that's interesting to public health researchers. But that's one part only. It could also be a group of individuals that want to learn more about themselves. Essentially about each other. And these are different privacy implications in architecture. One is more on the statistics side. One is more on the academic research and also just personal data sourcing side. Do you have any collaboration in either of these two shapes in other countries or in some other jurisdictions? Yeah, so in Europe, working in Europe with WHO now, become their machine vendor. Because they have a lot of test kits but they don't have a machine yet. I see. And they also have office in the US. So we're working with all these test kit vendors that are making, now it's COVID-19, but there's 200 other types of diseases that they can test for. So it's a pretty big database of results. So one thing is security. I think every hospital should have one of these devices. Every research facility, every lab should have one of these devices. Multiple. So I think it's very useful, right? So now we're just getting FDA approval, hopefully this month to be waiting for a couple months. The US FDA. Taiwan FDA. The T FDA. And US FDA afterwards. And also applied for CE, IBD, which is the European Equivalent. So we passed all the regulatory, the CE, FCC, all this stuff is done. And I was just waiting for regulatory approval. Okay. So just to make sure that I understand the tech. So once it produced the results, it speaks over Wi-Fi and LAN to Amazon Web Service, hosted in somewhere in this region. Yeah. Singapore, US, whatever. Japan, whatever. Yeah. And then what?  Sure. Or your partners. Yeah, we rent the cloud space. You rent the cloud space. You wrote the access control and so on. Right. But what's, for example, WTO, in which you're a partner. Yeah. So of course they'll ask for a copy, preferably in real time, of this data. Right. And then you just copy it to XAM, and then they do whatever. It's the idea. Yeah. So you're the perfect guy. So you know what it takes to write some data analytics, right? Sure. Yeah. You know, it's not, you have to give an API access and then somebody has to write all the maps and demographics to get all the data out. Right. Yeah. But I mean, is this API already public? Do you have an API definition and things like that? Yes. Yeah. Okay. Right. So if I'm a developer in the WHO, I don't really have to get your consent or anything. I just write to that API and you just flag my incoming IP address or whatever as a reader. Yeah. And then the data pipeline just runs by itself. Yeah. Right. Okay. So then that's for reporting, right? No. So that can be done by geolocation based reporting. Yeah. Yeah. So I think it's, it'll be very useful to have access to this stuff. So do you have any suggestions for government or if we're in Taiwan specifically, how you can? Well, in Taiwan we have a personal data management platform. Yeah. So the, my data in, that's maintained by national, in this particular case, it's actually operated by a national health insurance administration, the NHIA. Okay. And the NHIA has this app. I don't know whether you've tried it. Yeah. Right. So the app recently got a kind of overhaul and interface. And it actually now contains the ability to display in the one-time QR code in lieu of a actual IC health card. So that one can also in a, like a video conference in telehealth scenario, use that app to authorize just like swiping a national health card. Oh yeah. Okay. So that functionality is quite useful in like multi-party reporting scenarios because it's cumbersome to keep inserting your NHI card. Yes. Right. And the same app also has a functionality where you can download all the, I don't know, healthcare scans, dentists and doctor visits or whatever. Yes. That's written into the health bank, but the health bank isn't just about health insurance bank, but rather about like, there's people with diabetes and their similar monitoring machines runs into their health bank. And then they can then authorize third-party software developers to then use that into a, for example, a group measurement or a group-oriented feedback mechanism to those braces or whatever other things that they're wearing. So that becomes a positive loop for the people who joined this sort of data coalition. And so you could check out the NHI SDK page to get a list of the current ecosystem players. I don't know whether you're already... Yeah, we looked at it because we developed the National Health Insurance Card Support for the machine, right? Yeah, of course. So now we're using the non-encrypted part of it. Yeah. So now I'm wondering how we... Like just the ID card or something. The ID number. Yeah, just the number, the ARC number, birth date and everything. Yeah. And there's a number of serial numbers for the card. Yeah. So what do you suggest we do to get, to maybe get more, to actually test it because it's privacy concerns, right? Right. But the SDK users, they already have their privacy policies because it's a wireless, that's wireless by the NHIA. So my suggestion, and many of them are actually established hospitals or hospital alliances. So instead of just applying for the SDK access yourself, which could be quite cumbersome time-wise, perhaps you can join one of the existing SDK licensees who already have the access keys to get authorization by individuals to join their data coalition so that you can read and write to the health bank from the pre-cleared use of one of those SDK players. At least I can't memorize it based on the NHIA web page. That's kind of great. Do you have one in particular you would suggest? No, I don't. I really don't. The government basically, in this case, makes sure that the consent, the informed consent as well as the data aggregation is separate security-wise. But we don't have preferred vendors as such, right? We really want any new ideas to get into the partnership of the existing ecosystem instead of just saying, you know, we'll favor one because there's no ecosystem otherwise. Of course, yes. I understand. Great. All right. Yeah. Good. Yeah. We have an annual presidential hackathon. And that's when many of these novel collaborations get to improve their merits because the top five teams in each year's hackathon get a presidential promise that their idea will become national policy within the next 12 months. And so last year, for example, the Minister of Health and Welfare has a team that proposed, I think it's the direction of the sun and the wind and the temperature and so on, and measured the likelihoodness of getting heat damage. And then through an app, for example, the one that's from Circuit Plus that reminds you to get your bottles refilled in nearby drinking fountains. And then that is a nudge, right? Whenever there's unexpected surge in head damage, they steer people toward possible refilling points and remind people to drink more in their former habits instead of buying new plastic bottles and so on. So we're looking for that sort of social design and social collaboration that can also prove there's a public benefit to the individual participation, not just the financial incentives, not just the incentives of understanding oneself better, but actually something that's also pro-social so that it can spread more, that people would willingly contribute the data more. So that's the general direction of the past presidential hackathon. Okay, cool. So how can we invite it to this? Yeah, anyone can apply their ideas. I think we're launching in less than a month. Okay, good. So just check out the presidential hackathon. Sounds good. Can I have some questions? Yes, I have a question. Yes. So you're talking about mobile phones? Yes, mobile phones. I was just saying that if we're starting from the future, if we're starting from the present, because of the mess that's been caused, if you're going to go to the airport, if you're going to live in the city, you have to do a very safe check-up first. So you can say that you're going to go to the city and you're going to go to the police station, and all that stuff. But if we're going to do this thing, it's going to cause more of a wave, like a wave of infection. So it's going to cause a lot of damage. So is there a possibility that it's going to use another kind of... Is it going to use the passport? Your reception and check-up are all in the city. Yes, that's what we do in Taiwan. But they're from overseas. I'm talking about overseas people. But he just said the ARC number. Yes, I'm talking about the ARC number. The ARC number can also be used as a check-up card. We have a lot of employees who use a check-up card. But what if he just came? If he just came, there's no way. He just came here. He didn't say how many days he'd been in. He didn't have a check-up card. That part of the world, that part of the space, that part of the world. Of course, you can discuss this. He said that there are a lot of people who think that he's going to use a go-card. If he wants to go to the city, he has to apply for a check-up card. Yes. It's a bit like not driving in the United States, he has a driver's license. It's the same. I mean, it's like this. Yes. He said that this part is more... What do you mean? I just said, Taiwan is my country. I can't afford it. I can't afford it. We're talking about this part. That's because we're in Taiwan. We're talking about Taiwan. But if we put you in the world, each country has its own game rules. But how do we do it? Let's take a look at it. But why do people have to come here? Because our app, as long as we communicate, it's fine. But I have to use the app.  I'm not saying that because you've grown up in China. Like when you were in China, if we were talking to each other today, I'd say, I want to be a regular user with your app. But the information you want to exchange, I'm willing to give you. He said that you have to be a regular user. I said, you're just a protector for me. I'm a regular user. He said, how do I know? I'm a regular user. But what I just said, if both parties let the user download their own data, it's a pity. Yes. In that case, both parties don't need to know each other. From my point of view, I downloaded the data and transferred it to the third party. Oh, I understand. I understand. But in fact, you can only do this. Yes.       Exactly. Because in fact, you can only let the user say, I've seen it. My data is correct. I think it's correct. I think it's correct. We both think it's correct. We leave it to him. So it's based on the interaction between this app and that app. It's not about the developer of this app. Because at that time I was talking to him. I missed a point in the middle. Yes. I missed a point. I didn't find it. And then what we were talking about was that point. You don't say that again. And I said, when you want to download another person, he will use a file or say, he wants another person. Let me tell you, we have one called MyData. It allows people to see each other. For example, when I go to the bank and I have to open a account, he needs me in different parts of the file. Then he goes back to MyData. But it's a bit like single sign-on. He immediately puts the file there. So we made this procedure very simple. But the concept is I download it first. Download it first. Yes. But it's not really what I downloaded. Instead, I downloaded the same action on the ship. Because I was talking about this. I was talking about that. I was talking about that. I don't have this problem today. But if you help us with the rules of this game in Taiwan, let the whole world use it like this, I don't think it's a problem. That's what I'm talking about. No. But in the United States, their frequency is very high. It's not that everyone can use it like this. I agree. But the concept of MyData, as long as everyone uses it, the connection between it becomes very simple. We don't need to make this for the United States. We just need to make this protocol API to come out. So, I just asked whether the API is open. Because both sides are open. Even if the API is different, you can also use a 120V to 220V power switch. In the middle, write an adapter. An API adapter can come out. Because what you are talking about now is another topic. What you are talking about is what we are going to do next year. What we are going to do next year is what we are going to tell you now. In fact, what we are talking about is what we are going to tell you in the previous episode that we were writing a program to talk about this thing. Then I told him we are talking about the program. So, he would do this thing on this stage. He told me that I don't have any information. I need such a large power supply. I just need a power supply. Then I said OK, I told him it's OK, we will do it next year. I focused on this. But I have to tell you first. I have to prepare this information first. Next, we are going to do this thing. He has a battery. He has no battery inside. Because he will have to carry it around. He is afraid that there are some countries that can't carry a battery. So he covered it with a lid. So he said there is a battery here. A power supply. Yes, it can carry a battery. Nice. Yeah, this is a power adapter. Yeah, if you use for for the place you don't have power, you can use 24 hours. OK. Wow, it's really good. But without any we can have solar panel or there's a satellite up there. One of those indoor solar panels that will work perfectly. Right. So, yeah. Yeah, this part is what I told you. I said no matter what you do, I hope you will be more experienced and mature. Although it's difficult, I will be more experienced. But the good thing is that in the future we will talk about another thing. I will tell you because of this, you have this concept and we have this concept we will do the next part and it will be more interesting. So, we will do this part in the future. I know but the rules of the game are the same. So, yeah, I will say today you still have to go this way. I said because you use for Taiwan the future of the world is a human explosion. And then I don't know why there are too many problems. I said let's talk about what is a human explosion? What is a human explosion? What is a human explosion? I understand what you mean. And then I said I have to do the next part and you have to do the next part. I said actually the energy is good and the energy is good but the nature is dangerous.  Yeah And then I said I'm sorry I'm sorry I'm sorry I can only tell you what I saw I said let's talk about what we don't need to talk about. Let's just talk about electricity. I said that day when he was playing in the process he said there will be a lot of things happening. Of course because in China I heard of the distance of the transmission. The first distance of the transmission is when there is a pot or a pot there will be a lot of things happening. And then there will be a lot of problems. And then there are a lot of problems and then the process will be cut off. Then I said other things are up and jump. I said this is the power part. I said in the Chinese language engine in the 34 years I said that part the air is caused by the natural gas that is caused by But I want everyone to know that I know that there may be some Yes, that's why I added this I told you that once the air-conditioning system was supported What Taiwan is doing now Is to run that horse Something like that Then I said that because it can't be used for electricity It's good Is it possible to use a real person I know what you mean Yes, I said that this is another one I said that you have to use it I didn't Anyway, you slowly study Then I said that you know this part What about the water part I said that we will meet another problem in Taiwan I said that water Oh, the water You have too much water in our house Clear fish Yes, clear fish makes a point Then I said where did you get the idea No, no, no Before when I was in Japan When I was in Japan I once discovered a thing There is something in Japan It's a螺旋 When it's in a螺旋 When it's moving But he told me I said that part You need to have the water of the high ground You know the part of the螺旋 When they have a main device When you go in You don't have to rely so much on the water You have to rely on the stomach Yes, you don't need to You just have to When it's in that machine device Let it stop in the water When it's going down a lot He will tell you to turn But in the process of turning Can you clean it up in the process? In the clear fish process In fact, you can generate electricity Then in this process He said that you are thinking about The water, electricity And I said I don't know how to measure the fish speed I just want to know the concept And I said Anyway, there is a lot of work Understand, understand Very interesting It's fun You have to play like this I said I don't know I'll give it to you first Thank you Then I said Is there a possibility I said I don't know You can tell me It's great But I don't know Is there a possibility Because the last time The two of us were arguing But he said No Because You can make a power bank He said Yes, power bank But do you know You want to put it in the power bank No, no It's different It's different I said It's because we This one Give me Four Four He said You can do it I said I should say You can make a power bank Because I know Because you know You will do this And you put this thing out So I know you can But if I know You tell me I hope that you meet the power bank Okay Then I don't use electricity today I don't use food I know what you mean So many of them are materials There are some new inventions Like what Someone is doing And the waste material Put in the microwave And then it won't leak And so on Yes, yes, yes I know Yes, and I told him I'm not I'm just providing you And then But this year Or these professional people Yes, yes, yes And then I said You have to go to Xianxian And apple I said Just like this You have to cut it off It's so hard Because his back Is expected I believe this disease is hard Yes, there are some Wait for this material To slowly enter the stone It will suddenly fall At that time It was a common time Yes There are some Still in the scientists Then this time There is no use So I said Good question Then I told you Good question I'm going to ask I understand But I said Is there a possibility I think a lot of them are in the laboratory Still in the small scale But when this small scale It's out of the experiment Found out that this product Really has such a trend At this time Of course, no matter if it's a country Or a company This is the process When it's the most successful Then everyone will do it Then come out It's okay Then we'll go to the next topic So I said I said I have to do this Then I have to do something else So you have to say Anyway Then you just wait for that to be done Yes, this is You've been doing it Then I've been going to see other things Then after watching it I told you what I want to do Yes, yes, yes Then I tried to do it Yes, yes, yes I think this is very interesting Yes, because he said that It shouldn't be possible Right It's not possible today Maybe one day it will be possible Yes, but because he is talking Because he is very good There is a social problem You have to find a problem When you answer Come out For example Like he was talking to me Then the keyboard Will touch the board Yes Then it will definitely be safe Yes Then I said That's how I have Then I can't use my keyboard like this Then I said No, you will definitely be safe like this Yes Then I really can't do it Then I can't do it I can't do it I can't do it I can't do it I can't do it Then I said Then you have to go to the card You have to find a problem Yes Then I said I'm really sorry I'm just thinking about it I'm not sure Then I said I have to ask Then I said What else do you have to think about I said These four are Whether it's a keyboard Or Because the keyboard I just said I'm in the original device I don't want to change things I don't want to change things Because once you change What is it I understand Everyone will not move I understand Then I said But I looked at For the sun The sun itself It's a glass To accept the alpha beta This thing If it's like this It should be inside The inside There is a problem with the device It shouldn't be connected to the glass So So I told him Is it possible It should be The glass The original glass Go to catch the alpha beta The same thing But it's not inside Then he said Chen Xiangying I'm going to think about it I said Thank you Yes Like I just mentioned Is that inside the sun In fact, if you look inside the sun You will find Yes, this is actually a Quite different That layer of It's not the same I'm talking about Even with these lights You can definitely Pass the power to the device Yes Because I'm talking to him If it's a small place You can turn this Then you can slowly Change big things Yes Then you change it Change it One of the words in it One of the words in it Then the experience is different Yes, yes, yes So I am quite suggestive I have time to understand Understand Just inside the sun Inside the sun Inside the sun This is a new technology Yes Then it's like the magnetic This part The magnetic device The water-based device Because of your magnetic device So if you want to put it Just in the natural system It's not It's on the outside OK Because like When you turn on the heater After the magnetic device It's in every set Go to catch Yes To catch the air How much it can run Yes That part If it's on the outside The part of the air To make a magnetic connection Because the magnetic connection What we use the most now Is actually the Youyou card That's the normal communication Yes So this kind of communication Probably Because it's a RFID But in reality NFC is a very short distance Very short distance In fact, now the mobile phone There is also this kind of sensor function That's true You don't need to pull a wire in the middle You don't need to pull a cable I'm talking about Yes You can just use Just magnetic You can go to the communication But because you are talking about The specific use The environment Yes Because I didn't go first To understand the solar system Yes I didn't calculate it for you Yes Yes But I do think How much can you see The current NFC technology The state of its development And that is to say The scene you are talking about Is its state useful Maybe if it is useful Then you can test it Because NFC is very cheap Yes Because they said What do you do Because it's like this It's between us Yes Let's do it Then suddenly I'm sure to do this Then he said Then you tell me now You do this You tell me Okay, you want to do something else Yes Because I think When the brain stops It will change I understand It's great There is a famous Then you give it to others Understand Understand It's great Yes, just give it to him Then he said You must give it to someone else To make a new system You just have to throw out the problem I like it too I think You should say I believe There are more ways to compare But first you have to throw out the problem It's worth solving This is the origin Yes I said We first find out the problem Yes Then take it all back And then solve it like this Then it will change Yes And then when you do it When you do it You can do it There won't be any problem Then I said That's it I said Then I hope You tell me I just hope In this process See what you can find Yes I think this is great Actually, just now They are not doing activities outside What they are doing It's very interesting They are saying We use electronic accounts Instead of using capital accounts These participation banks Save the money Take it to the low income family Let them exchange it Cheap and efficient LED lighting In this way It won't be poor because of energy Then you can check here So it's a commercial model Every single technology Is not new technology But it goes through this way Let everyone find out I have such an impression Even bigger For example I don't need a plastic wash The impression of the environment So I will suggest If you are interested in this You can look more We are called social innovation Because it's called social design Social design Such a concept That is to say We let everyone have a I am participating in the industry But everyone can They don't know each other Do not work together These departments Combine them This is more than The technical skills of single industry It can expand There is a little more More If you have time You can see I will I will play this Because I told him I need to Other things Then I will continue to think about these things No problem Then I said Because you just I am at the edge Think about it Wait a minute I seem to want to do something Then I said to him Because I want to do Other things You just need to do that Don't think too much Understand Understand So I think We used to think Maybe natural science We just talked about application Financial science Business application It's all technology But actually I just mentioned Social technology Social science Social design In fact, it is also a kind of technology That kind of technology Is no longer the limit of financial science He just told you Then you can use it together Then we Many of our customers Are in this state If you have time You can go to the website No problem So you said Do you have any suggestions For us Yeah I did make some suggestions Around social design And social innovation Basically turning these Purpose oriented actions Into something that everybody Can participate For crowdsourcing Instead of just crowdfunding One specific industrial design From the ecosystem Maybe These very interesting ideas Could be written up Into more invitations For participation Saving energy together Converting energy more efficiently Together Making sure That people understand More applications In the Like infrastructure pipelines And things like that And so just Yeah, just write it up And then share it With our ecosystem Okay, great Cool Thank you Alright I won't ask this You said because About the Electricity This part Or is The gauze this part And this part I guess everything Yeah, that's right That's right That's right Because Because in our home We can touch anything Water and We don't want to go And then I don't want to say What do you mean That our home That Because we Are in the back of the old house Okay When I was there There was a painting I want to use that No You can draw it And then Yeah, and then I said I've been doing it But because of his painting You have to go So you can't do it That model Yeah And then I said I said You should have other ideas Because everyone keeps saying That You don't know What to do But Taiwan is already doing That part Is the process of painting You have to do it Yeah But Yes, there is already that kind of Blossom spray You don't even know how to do it That's what I mean Then I said It should be said In this process How do you continue to use this material And then I said He won't He won't agree Because You continue to burn that material It will be made Is that For the environment A kind of hurtful place In temperature Understand That's what you said It may be in the environment The temperature above The temperature is really high I said You still have a problem I don't have a way I didn't think about the big problem It's okay We just one by one Thank you As long as it's shared Maybe someone will want to A better one I said As long as you talk New method And you He said You don't say you only ask you Yes But this question I haven't thought about that I haven't thought about it Let me tell you We have to hurry I can't Why That kind of money Burned too much Understand Yes But share the idea Go out to buy money No No Because he means to say Because he knows I will do it I will do it Because when I say As long as we are right I will do it I will do it Because he He said The first one is Safety Yes The second one is The level Understand Everything is equal And then You can see And now Which The first and the third But then The second Then we will hurry Hurry I will do it I choose the one Other people Okay Okay Then I will do it I know Actually I want to do it But you have to do it As long as you are right I will do it But you are not Not yet Actually Share the idea Don't spend your money There are more Friends who think Hey, take this idea Go do it It's a little bit of success I don't need it The taste Yes So I think This is also a good idea Okay What is your opinion About the current pandemic And the outlook Or what COVID is going to do What we Humanity Yes, humanity What is your opinion I think this is the first time That the world The planetary community Has the same topic Of the same urgency More so than Energy transition Climate change Or anything Which has uneven urgency Across different jurisdictions This is the same urgency Across the planet So I guess This brings us A planetary solidarity Like across time zones And so on People actually have A positive experience Of working on something together And so We talked about Decarbonization And so on And so That may be The next few topics That we can then Apply this Intergenerational And cross-trustictional Solidarity Toward more structural ideas So I'm highly optimistic About this planetary collaboration Do you think Taiwan Is going to open up To the world travel again? Definitely Definitely, yeah I mean part of this Depends on our Domestic vaccination schedule And if we have a good And it looks like we will Have good domestic Produced vaccines So much so that People feel safe And that we can also Share it to other Countries And to help them feel safe Then that will Lead to much rapid Opening up So I think we'll know For sure Around June And we'll see How the domestic Vaccination goes And what about the Variations that are coming That are more increasingly Not working vaccines? Yeah, that's part of the things That we need to determine Right, by June or July If it's mRNA based Then theoretically You can just plug and play The virus code And then guard against those So that the vaccine Could upgrade faster Than the virus could mutate On the other hand If the pandemic Is still spreading That leads to more potential Mutations And maybe in a year or two Maybe if there's like Two or three variants Each individually Contagious And unable to be Chartered by the vaccine To one another Then we have a larger Problem, right It's like a Like overlapping flu Thing And that will complicate The current arrangement So I think one of our Main goal is just to get The world vaccinated As soon as possible So that the virus doesn't Have a chance to Mutate into multiple Incompatible But overlapping Pandemics What about testing? What's your opinion About testing? You mean RT-PCR and And rapid testing Yeah, just a point of entry Sure, it's quite useful And I think that Coupled with what we talk about Personal vaccination And personal test records And so on I think that could Facilitate more International travel But on the other hand If in either the Origin or destination Still there's no Heart immunity Provided by initial Vaccination Then it only Reduce the risk But doesn't eliminate The risk So some sort of quarantine Would still be warranted If we want to go fully Quarantine free Then that still requires Heart immunity on both sides Regardless of the testing Ration Are there any examples Of heart immunity In the existing world? Israel? Are there any examples Of heart immunity? Yeah, Israel Israel, maybe Yeah We're looking at A real heart immunity In Israel And a couple other jurisdictions Thanks to the early Vaccination And I guess I should Also mention Palau, right? Palau is one such jurisdiction Okay And cooperation Okay, that's it Thank you Take care Oh man I should give you my Handcard Sure, sure, sure Cheers


Hi everyone, same people Most of the of you are already seen but will introduce to those who don't know me I'm Alex. I'm CEO and founder of DIP it's open innovation network. Our mission is to help our society to unleash the full potential of full innovative potential by introducing advanced digital infrastructure and incentive model for Research and innovation funding distribution dissemination and evolution So I Am gonna like just quickly Give you an agenda what I'm going to be talking about. I have just 15 minutes But I'm very happy to talk about what we are doing Privately after my talk So first of all I will cover shortly The progress since last year because I also was at that great event which Zuenke Organizes every year Who is very stick to his mission as we do so and I'm Very thankful for inviting me every every year to this event and since last year we We changed a lot of things so we had like some like kind of Area organizing of our platform so before that like we were thinking that we will deliver the world big platform for Changing science changing research and that it's like gonna we're gonna deploy it and it's gonna work and this Paul Said that it's like for big market. It's almost impossible. You have to choose a niche It's a first like discovery we had and second that Science system is so big and research research innovation system is so big. There are so many stakeholders that it's hard to It's hard to cover all of them and they are all interdependent. So if there is only one stakeholder He needs also another one to join to fully use a system So we designed a new model for science for research innovation And realize that go-to-market should be like more More comprehensive and more gradual so That's why we actually We Reorganized our system into model or infrastructure Like it's a number of modules, which I also will show later on Which we extracted into specific products. So we have For example already now we have five products which actually Basically a set of modules we have one product for IP protection one product for research funding Which I also will cover and we found that it's kind of kind of efficient model to approach the market We also like we're Solving the same problem like Paul is solving is that the research funding is a for-profit or not for not profit And the problem is for profit that it's always a security unfortunately, like it's or if you want to find the science Find finding to find the scientific research You have to create a model for capturing a value of a research and it's not that easy like it's also Paul mentioned and but Like the problem is if you want to invest into research your potential outcomes or IP it take Any way it's gonna be classified as security you can try to avoid it like for example like market is a donation, but it's like Now legally it's still in issues because like for example like just an example like some companies were fundraising as a donation also for ICO and Then if there is how to say If there is a profit made on these tokens like in hundred percent of cases security commission can recognize it is As a security so that means that investment has to be like organized as investment But there is another thing. It's like actually investing into science not for profit not for profit. It's actually Not really the thing because like Government is investing not because they just want to give money It's actually for profit for I'll say impact and that impact can be either economic But it like there's a lot of other impact and the issues that you cannot like capture it but actually like it's proven already and Europe is investing into research innovation a lot of money like It's because it's actually provides profit it actually provides economic impact and actually provides like Knowledge impact knowledge creation impact and many many other impacts. It's just hard to capture it Yep, so Yeah, I'm not gonna follow slides too much, but let's keep it for now So this is basically our modular platform we Created with the mission to connect all innovators and and help unleash innovation potential of our society and There is a number of modules within this network and We found that some of them Kind of easier to bring to the market someone or harder to bring to the market And now we're experimenting and we are constantly looking for partners who needs our technology So we partnered with different organizations to kind of split I would say responsibility of bringing this technology to the market and also split the profit like share the profit with these companies and As I said, we introduced five products from these modules. I will briefly Explain what they are. So first one is the most simple one. I think like many Many of you already know that there is like plenty of projects who do similar things it's IP ledger it's Due to immutability of blockchain and traceability you can basically proof of ownership of an asset IP asset by Actually putting a fingerprint on the blockchain. So it's very simple We added some cool features there like cryptographically enhanced in da contracts which Let you prove that you shared with someone Specifically p asset and there is a track record that there is a record that he accepted it and that's it reference and specific in da contract Another thing is IP. Technization. It's similar to what Paul does, but it's like more general Paul like targets and specifically in bounding curves We say that here is the transition model. You can apply what they're a model. I want is a bonding curse is like Regular like investment with a cap with a profit sharing or whatever This thing it's open research plate from our daily open research platform, which we Originally wanted to create only one platform now we switch our focus To white label solutions. So we provide the technology for people for communities research communities for some like Opinion leaders who wants to advance open research with their specific fields. So for example if you very passionate like Environmental science for example as this gentleman Said like you can create with our technology open research platform Which also allows you to introduce new incentive models. There is like also I call it incentive networks Because you can basically fork incentive model for one research platform adjusted and implemented for another research platform They think it's where I why I also talking about research funding for non-profit because I think There is not only there are two ways to advance research funding It's like you either trying to capture a value of research in order to make it investable asset or you help current system To make research funding more efficient and current system like them for example funding agencies they actually We were lucky to Get in touch and work to be together with one of biggest funding bodies for funding agencies in US and Europe In design specific models for them and it seems they are quite open quite open to these new solutions And they feel that there is a value and they're doing like a lot of work So it's just not seen to everyone, but trust me like biggest science funding bodies who like Already someone mentioned some of them are working And allocating the resources to use blockchain technology to advance how they found science right now So it's not it's not sometimes. It's not about new like Investment models mostly they try to still give this money to researchers, but make it Make it possible to track the impact of this funding make it possible to Understand like how the specifically fillable funding program Impacted the field like how how to compare it with another funding program How like this million dollars impacted the field comparing to another million dollars They also working a lot on On changing a way how research proposals are evaluated. So this it's also a big problem So it's they spent a lot of times spent a lot of money and like as Paul already mentioned It's not the the most efficient progress process in the world But they they actually trying trying to enhance it in it because they are so big. It's definitely like Not easy task Okay, let me get back So open innovation platform is something we found that a similar thing similar problems which Present in science there are similar problems in enterprises who actually want to innovate but cannot do this because They won't because there is no not enough like Incentive model either within company or to be bring innovation from outside So we applied some of our modules to create open innovation platforms It's quite a trend if I'm not sure if you know it, but it's quite a trend in enterprises To kind of source innovation outside and make it really fair deal with External innovators. So some of them really trying to do this and another thing which we Another the last product we we have is open journal framework is Actually framework for creation of open solar open access journals To implement new models of open access So you I think all know that in open access There is a big problem that if you want to achieve a diamond taxes and we all want to have like Scientific papers both published for free and be Accessed for free then who will pay for the process and we created a framework to to implement these models and We actually now working on implementing one of this model and it's gonna be announced soon with calibration It's all gonna be. Oh, it's also gonna be a nice announced soon Yeah, and with what we also found that no Blockchain like it's we what we found in the beginning no blockchain infrastructure We had at that time worked for us So we had to develop our own blockchain to have enough flexibility To be able to introduce free transactions We believe it's one of things we think is very important to have free transactions because it's very high barrier For people to participate in a blockchain platform if you need to install metamask and buy Ethereum and spend it on transactions We also created our own blockchain in order to make it Modular to to replace the modules within the blockchain Okay, so No No time One minute. Okay, so I will So this is basically some screenshots of for work We were doing with the funding agencies to introduce in transparency interstability of grand distribution So it's basically allows like if you don't know but funny can just spend a lot of money to Audit all funds they distributed because it goes to the through the chain of funding bodies It's not necessary that the main funny body like an age gives all money. It can give to another funny body It's gonna be another body and that's it. So when we created such solution, which can be also Provided for any funding agencies to introduce this real-time through stability and transparency of one grand distribution Okay, so I think I'm gonna skip it. Okay. Thank you very much