Welcome to Boyans. Now joining me is Robert Lambert and it is your Q&A that we're just about to do. So first of all Robert do you want to talk about why you're wearing shorts and it's absolutely freezing? Well I want to woke up the sun was out and I was looking a better day than today what it is now so yeah it's got a bit chilly but no I'll be getting changed into my suit soon so I won't need them. Alright fair enough okay you ready for the questions we've got quite a few. Okay Daniel says on Instagram why is your rider number 505? Well originally from when I was young so I had number five and then when I was doing the world under 21s started that I couldn't have number one to 18 because obviously that's like the rider order number so I need to choose a different number and pretty much 505 looked pretty cool so I went with that and yeah so that stuck you know it seemed good and looked pretty snazzy so why not. Fair enough good use of snazzy as well yeah okay so Chris on Facebook says what's your favorite track and why? I've probably got a food to be honest with you I don't know I'd say probably Kingslin that's probably my favorite track because it's always prepared good and I seem to get around there pretty well so yeah it's probably one of my favorite tracks and I've got a few more obviously probably say a favorite in every country but yeah probably Kingslin tops it. Okay well we'll stick with Kingslin for a minute Sam on Facebook says how long would you ideally like to ride for Kingslin Stars? Well as long as Buster want me there you know now I mean really I wouldn't want to go anywhere else as Kingslin's obviously pretty much hometown and home speedway for me so I've always been happy to be there and yeah I couldn't really see myself going anywhere else anytime soon so keep ear to ground maybe I'm back next year. Okay a decent while still there you go all right well you've been with us for most of the season so you've gone up against all of these guys out there but is there anybody that you go up against that it's just a little bit more intimidating than the others? I wouldn't say so you know as they're all beatable you know and I know that I can beat them and I've beat them in different places as well so you know it's just getting everything right on the day and you know being staying focused and everything and yeah I know I can go out and beat them all and I think probably a couple of years ago I was probably a little bit intimidated by some ride not intimidated but like sitting next to them and start and be like wow I'm actually next to these guys but now it's kind of normal and yeah and I feel that I should be up against these guys and feel a part of this kind of level of speedway so yeah I'm really enjoying it and yeah that's good to go on. Yeah I think you've shown that this season okay so Bernard on Facebook says considering your first steps how much impact did German speedway have on your career? Yeah it's pretty big impact you know more bigger impact than what we initially thought going out there for the this training camp and then after that obviously getting the German license we obviously was allowed to race a little bit early and I was in the UK so so I was starting to ride against better riders and I could do in the UK we're just practicing and things like this so that sort of gave me a couple of couple of steps before actually good in the UK so no it's been a big part of obviously my speedway career and yeah and it's helped me push me along to to where I am now so yeah I'm really grateful for that. Do be aware I'm not responsible for these questions in any way Brad on Instagram would like to know whether you consider a hot dog a sandwich or not and if you'd care to discuss it further? I don't know overall then I'd probably say hot dog hot dog would be a pretty cool way some onions on and ketchup yeah you can go for hot dog okay all right all right all right I'm not sure that's what I have no idea to be honest Brad you're weird it's all right okay so let's just have a look at another one from Steve he says do you look at the GP program ever? Inside a program yeah we take a look if there's a picture of me in there I'd like to see it so yeah I'll have a look in there every so often to see the write-ups what what what obviously saying about me and then things like that so yeah and also I need to look in a program to see what race I mean so yeah I do look in there okay goals for 2020 well we still got three meetings this year obviously next year I'm not doing the world under 21s so yeah probably goals for next year I don't know really I'd like to like to stay in the Grand Prix you know that's it's the highest level in the speedway and I'm really enjoying it and I think that's really progressing me as a rider and learning all the time you know so no I think the first goal at the moment would be to try and stay in the Grand Prix and yeah be racing up against the top boys okay sounds good all right we'll just I'll ask a few questions hot or cold hot day or night day pizza or pasta pasta I think we're done all right okay that was your live Q&A with Robert Lambert thanks Robert enjoy tonight cheers thank you


Okay So next talk is by Liz Steinger on private periodic payments protocol Hi everyone As you know, I'm going to be talking about something called P4 the four P's of private periodic payments protocol. I Think you all can hear me. Okay So a little bit about myself and the company I work for at least authority So the big thing that you should know is that we believe that people have a right to privacy Our mission is to make security easy and it's available to everybody We help others improve their technologies by doing things like security consulting and security audits and we also build technology to we build We also build technical solutions that incorporate these values Like privacy by design empowering users to control their own data and Minimizing access that service providers including ourselves have to user data So to talk about how we are a merchant or a service provider We have something called s4 the simple secure storage service. This is a distributed cloud storage Product basically, but what that really means is that it's built using open source projects and enables client-side encryption So that the users hold the keys to their data not us Also the this also does Sharding of the ciphertext so it gets distributed across multiple places for storage too And the service doesn't operate on access control list basis, but instead works using object capability model or Key-based access. This is similar to how cryptocurrencies work Which I'm sure most of you know and this is a little bit different than having users have usernames and passwords to log into the system So in other words, we don't have any personal account information about the ciphertext that people store with us And this is important you either have the capability or the key to access the data or you don't and we don't So this brings me to the problem that we have run into So we have this wonderful problem We have this wonderful storage product where we don't need to collect information about people in order to provide the actual service itself But to accept payments. We do need to collect personal data at this point in time So in order to process fiat currency payments for subscriptions We need to collect this basic information about them and this means yeah collecting personal data just for the payments Which we thought to ourselves. Hey, maybe we could change this maybe it's possible to do something with privacy where we wouldn't have to Collect any personal data at all So of course You guys all know that be doing privacy right now is a little bit difficult But I do believe that the the idea of expensive for privacy or difficult the lack of convenience in some cases is Relative and I think that this is easily challenged by new technology and people trying to tackle the problem so What we did Was we looked and saw we began researching what the standards are for doing subscription payments with crypto currencies And what we found was quite limiting and didn't meet our needs One current use for zCast shielded transactions is to have people prepay for their subscriptions or just you know Cryptocurrency in general people could prepay and this works for service offerings where you can turn the service off And not have to have any kind of storage or in the interim and that like electricity for example You can just turn it off turn it back on again when people pay again But in our case because we're storing data This wasn't exactly the right solution for us because we need to hold that cypher text And of course you can use smart contracts for managing some aspects of subscriptions But this option with ethereum and other platforms at the moment is not suitable for either the reason that They're not scalable. They're not usable to the end that we need maybe in the future This will be different or in the case of like ethereum. There's a privacy concern there, too and so and then another option is things like pre authorization and That also is a problem because we don't want people to Preauthorize payments to us because it takes away their power to change their minds in the future So if they decide that they want to cancel subscription in the middle of the year or something They should have the ability and if they preauthorize us for numerous payments or something Then that's also a problem.  We weren't satisfied with what's out there right now So we thought what could we do differently? So We talked about how to make cryptocurrency work for our needs in addition to having the privacy So first we looked at privacy preserving features in cryptocurrency like Zcash shielded transactions We also thought about how we need networked privacy So we looked at Tor and we also thought about how we need to manage Cryptocurrency subscriptions themselves. So the periodicity author the periodicity Problem the pre authorization where we want to make sure that the keys stay with the people and then data standards Just general and cryptocurrency space There's not a whole lot of data standards around how to communicate things like billing period due date late penalty stuff like that That might come along with subscription payments So we had to think about how we could do some data standards for this and of course price volatility You know, we got to manage for the fluctuations right now Especially compared to fiat and during any kind of transition area stage So combined this is what we came up with. These are the layers of the different Tools that we incorporated. So grid sync is the application layer privacy And this is basically just a user interface for Tahoe laughs or Tahoe lafs Tahoe lafs that that project also opensource and this is What is used for the distributed storage? And then Zcash shielded transactions for the financial transaction privacy and then tour for network privacy So here is the actual Step through of how the private periodic payment protocol works So you can see the first step is to initiate the subscription and we do this via the tour browser to make sure that people Are coming to the web page privately so that we don't get their IP address Of course, we have to recommend people don't go to our public site and then go to the tour site because then we could link that together second subscription creation and invite code and this is where Yeah, they they basically at that page They just tell us that they want to start a subscription And so we create a Zcash address to accept the payments and an initial like database entry to just link these things on our side And then we generate what's called a magic wormhole invite code This is another open-source project that we utilize and it's just basically a Way to send the configuration file And the initial invoice information to people and then the third step is the client side subscription Configuration so this happens in the client application grid sync And this makes the connection to via the magic wormhole to receive the initial s4 configuration and the initial invoice that they need to pay And then it updates the configurations locally And kind of interprets the structure of the invoice and can start storing things on the on the local machine as to about their information They're invoicing their subscription information So this way it stays on the client side and it's not actually staying with a centralized service And then fourth they need to make the payment and we need to update that they paid us on our servers So they make the payment to the address that we told them to pay to we watch on the Zcash blockchain to see that That payment was made and then we confirm it and we publish the next invoice And then the fifth step is just the reoccurrence part with between this invoice and the payment And so they their client checks for the next invoice as opposed to us you know kind of feeding that to them and then Yeah, they display the updated invoice information to the to the actual user as opposed to us doing that in a centralized service So that's happening client side So this is what we specced out for an invoice. This is the string and So basically this This is just an example of what it looks like in this example It says the customer is being asked to pay point one zek by a particular date here September 4th for the service least authority s4 and if the payment is made by the given deadline the subscription will be extended by one month which is Some million seconds until October 4th So next steps for us as we're going to Complete the s4 implementation that we're we have of this specification The specification itself is already published on our website. I'll put up the link next We want to get feedback iterate and improve we've got some ideas about How we can extend this further because this was just a basic specification of how you could do this privately So like for example, there's an encrypted memo field in Zcash transactions We could utilize those a little bit more heavily to do any kind of communication maybe even figure out how to put invoice data in that We could also expand on the use of Tahoe laughs because we're having this distributed storage Basically infrastructure we could also use elements of it to to kind of communicate in a private manner to the end users about their subscription status We also think that it could be cool to Work with other wallets that are out there and you know kind of build in this kind of subscription management stuff into wallets And then also create merchant payment payment framework So it makes it even easier for merchants to handle subscription payments in a private Privacy preserving way so yeah just in general hope that other people are inspired by this work steal the ideas not steal Open source, but you know be inspired by the work to do something similar To keep privacy in mind for and doing more payment type stuff with cryptocurrencies That fit some of the more creative business models that are out there already So here's the links that I talked about on our blog you can see the You know short post about it along with download the specification It's not too bad of a read, but it talks about the privacy properties of the decisions that we've made Some of the trade-offs and stuff like that that we have to make in the interim And also it's got even more detailed ideas about future work that could be done And then also another company did a tech a GDPR compliance assessment basically of this whole Specification looking at you know how this kind of works with GDPR And that's also been published and that's available online also and so that's what that second link is and then of course the contributors from my team and the Zcash team and All these people who make the wonderful open-source projects that go into this stuff So that's it, but I guess I'll leave this up Any questions Very interesting seems like a well thought-out solution You by not storing any customer data.  I'd like there is one exception there Yeah, I'd like to hear about that and then my question is how do you manage a regulatory risk on the other side? where you have requirements to know your customer and Concerns about the transparency of payments and being able to respond to subpoenas Yeah, so those are some other issues that we're going to be looking further into in the future I have some vague ideas of some of those things, but I'll start with the GDPR part So yeah, basically the the compliance the compliance aspect of it is that we're not collecting any personal information At least not any that I mean there's like little like little little little like crumbs of information because no matter how much we try to like Not collect any information there or it could be crumbs somewhere else That then people could correlate so we tried really hard to get far as far close to anonymity as we could realistically But yeah, so the encrypted data so so that has nothing to do actually with the payment protocol that itself is great in terms of GDPR compliance because there's no personal data But in terms of the fact that we're doing we're storing encrypted data GDPR, I mean right now. I guess the stance is that encryption isn't quite enough I don't know there's lawyers that can talk to you in more detail about why and there's all kinds of arguments But that the idea that eventually that crypto could be broken And so but then again, we're not the only ones with that problem The whole world has to deal with that problem. So hopefully we'll see some Good response that in the future, but I also think that there's also new technology developments that can help that problem Yeah, I mean I haven't talked to a lawyer about the subpoena thing yet, but I guess we would have nothing to give them That's it in terms of like know your customer as far as again not a tax lawyer But the only thing that I've stumbled across so far is the VAT problem that we might run into that We can't prove that because we're a German company So we have to do the whole VAT thing with our customers and so we can't because we don't know where they live We can't prove that they don't live in Europe so that we shouldn't have to pay VAT on them So I guess it would just be a cost, but it's not illegal As far as I know But that would be the next cool thing would be to shop this around to more Really knowledgeable lawyers if there's any here talk to me and just get more kind of assessment on those problems And maybe publish some more blog posts about like Yeah, okay, if you have no personal data and you're doing this kind of service then it's cool. You don't have to worry about all these compliance things Yeah, actually my first question was exactly about that whether you're compliant with the mld4 and mld5 8 centimeter laundry directive But my second question is Like in terms of psd2 It looks like you're a bit falling into like payment initiation services Like do you look at from that perspective that you actually need to have a license They're forming such a services and like where do you stand in terms of that? Well, I'd have to talk to Again an expert on that aspect of it. It sounds like you even know a little bit more of the names of these things than I do But I mean we're not For us we're just except it's just another way to accept payments for our service So at this point in time if we were to implement this for our s4 Product we wouldn't be doing this for other people in terms of like moving money for others We'd be just accepting payments for ourselves. So I would imagine that that would Not make us any kind of like financial platform Because we're just doing it for ourselves. But again, um, we'll see We have it like half implemented Um, and also we would launch this on like a small scale I mean the amount of people that would pay with zcash shielded transactions over tour For our s4 service is probably not hundreds of thousands of people And so, um, you know, I'm imagining that we can just talk to regulators and And people and stuff and try to figure out like what the solution is for this But um, yeah, and in terms of like money laundering and know your customer I think that most that applies to like financial institutions, but Yeah, if you know lawyers Or a tax accountant tax attorneys things like that that want to come talk to me about this I would love to talk to them and work up with people to do a deeper analysis and have better answers So I'm application developer and if I would like to integrate it As information available on on the link or do I have to set up everything myself or how would that work? Yeah, so I mean we just spec this out for ourselves We also we share like I said the thought process the analysis of what we did and why we did it So right now and then we're doing the implementation ourselves the code will all be open source But if you want to tailor it to a particular different application then you would have to do some work yourself It's not like a One button solution or something All right, let's sing those speaker again. Thank you


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From Orlando, Florida, extracting a signal from the noise. It's theCUBE, covering Pentaho World 2015. Now your host, Dave Vellante and George Gilbert. Welcome back to Pentaho World, everybody. This is theCUBE. theCUBE goes out, we go to all the events. Mike Olson is here, he's the Chief Strategy Officer, Founder and Chairman of Cloudera. Mike, on theCUBE for probably about 100 times. So welcome back, great to see you. Good to see you, Dave, George, great to see you, and glad to be here, guys, thanks. I tweeted, I'll dress up today, you know? No hoodie. And somehow I'm still underneath you. You look good, it's a pretty tie, I like it. Well, you know, East Coast guys, right? So, well, anyway, great keynote today. Picking up on some of the themes from Strata and Hadoop World, making Hadoop, you said disappear. I like to say invisible, because it's still there, you just can't see it. That's been pretty important, all this complexity. We heard from Strata and Hadoop World complexity. We heard data in motion, heard a lot about storage, database.  So, give us the update on what's happening in your world. Well, listen, a few things. First of all, notwithstanding your use of the term invisible, mind of disappearing, absolutely needs to happen. People have to stop focusing on the technology and start thinking about the business problems that are getting solved. Notwithstanding that, we've got to advance the state of the art of the platform. It has to be better, more stable, easier to use. It's got to be faster, it's got to onboard more workloads. And we've been driving very hard to make that happen. You've heard about the big investment we're making in Apache Spark, our one platform initiative, integrated with all of the rest of the Hadoop ecosystem, secure, governed, manageable, and so on. We've innovated in two ways on security with our record service offering, a consistent security layer that makes it much easier for the processing frameworks and analytics for you, for Spark and MapReduce and Impala and so on, to have a consistent secure view of the data. Record service provides that without changing those engines in the way that you used to have to do. And then finally, our new Kudu project, a new storage engine for the Apache Hadoop ecosystem, a complement to HDFS, a complement to HBase, lets us handle workloads that neither of those systems could, and we think is going to unlock new analytic value in applications that you couldn't onboard onto a new cluster for performance or complexity. We're super excited about Spark, and I know, George, you want to talk about that, but there's been a few moments in the, well, first of all, happy birthday to Hadoop. Ten years, ten years. Pentaho's 11 years old, I think, so they're kind of interesting parallels there, but Hadoop, you guys got it all started. I mean, I remember you had no competitors, and then people realized what the opportunity was, Impala changed the world, bringing SQL to Hadoop, and now you're advancing the platform Kudu. I heard a lot about storage, so help us put Kudu in context. People say it's a replacement for HDFS or HBase, you said in your keynote a couple weeks ago that it's a complement, help us sort through that. So when Google created this technology, the key workload they had, the thing they needed to do, was very large sequential transfers, right? Slurp up a huge swath of the internet and write it out in order, or observe what users were doing on their website, capture the web logs, and write that out in order. Scan through it in order. Never go update a web log, a thing that happened, happened. HDFS was patterned on the Google file system and delivered those same services, and it is best in class at those services. You can't find a better large scale sort of log processing engine than HDFS, storage framework than HDFS. It didn't handle an important use case that the community cared about. There was no sequel capability. You couldn't do very fast record put get. You couldn't do real-time data service to an internet app. HBase was created to complement HDFS to provide that service. Neither one of those storage formats supports very well a very important analytic workload, which is I'm landing data in sort of time order, right? I've got sensor data streaming in from an IoT app. I've got stock trades coming in. I've got time series data. I'd like to capture that data in order. Sometimes we do want to go update that stuff. We want to support updates. But then my analytic access pattern is to scan through little bits of it and to compute aggregates, which the average was the max trade, for example. Neither HDFS nor HBase is good at both random access and scans. Kudu solves that problem. Does that workload very well? HDFS will be here forever. There's nothing that you would use for log processing other than HDFS because that's what it was built to do. HBase, for no SQL service, always going to be a winner. We think we've filled a hole and we think we're going to attract new workloads with Kudu. So I always get nostalgic when you come in the queue because of you and the folks at Cloudera that we were able to get into this and furrier spending time in your offices. And we had the opportunity to early days interview guys like Jeff Hammabocker, who's of course famous for saying everybody's trying to click on ads, blah, blah, blah. The industry has evolved so much and we're solving so many new problems besides clicking on ads. Clicking on ads, still booming. Opower was a customer of yours that was mentioned today. You're hearing about innovations in healthcare. Hitachi talking about IoT. You mentioned the shift toward business value. Can you talk about the way that this industry has transformed in the last five years? Yeah, so the original platform was built really to do log processing for Google. And it changed the world by being able to do that better than anything else. But there were a lot of workloads that weren't log processing at Google, right? The kind of IoT data ingest that Opower does, sucking multiple readings a minute off of every single smart meter in Berkeley, California or Iowa. The analytics that you want to run over that, the different frameworks, machine learning. I want to examine vast amounts of data for patterns and then begin to make real-time predictions and score new events against what I've learned. Those capabilities are now part of the platform. That's why Hedup is such a big deal. It's really these advanced analytics workloads that are driving massive new value out of data. It's always going to be good to lower your costs, to do more scalable, big ETL faster, carve down your spend in the data center by going scale out, a la Hedup, a la Cloudera. But you're going to drive new revenue. You're going to drive new profit if you're able to analyze and understand your data in new ways, engage with your customers in new ways, and that's when data becomes strategic. So we know that Yarn and HDFS sort of as Hedup 2.0 made a lot of these new capabilities possible. And there's that race to shrink the difference between sort of getting the data, analyzing it and operationalizing it. What are some of the outlines of big data 3 or Hedup 3 that you see coalescing? You know, I talked about it a little bit in my keynote and we've touched on it here. We need a robust ecosystem of applications and solutions that run on top of the platform.  What you want to know is, hey, I've got a bunch of patients coming into my hospital, I want to deliver the best possible care, give them the best outcomes as reliably as I can and I want to reduce the frequency with which they come back, right? That's an analytics application and you want to buy that application.  We need to move from selling the platform to selling those applications. That's a big part of 3.0. And it's a big change in sort of the go-to-market and how you sell and I realize that the emphasis, you know, in what you're talking about to the market changes, but I guess my question is, it's almost like an ISV-centric question, which is what does the ISV need to deliver those solutions? So one answer is good middleware and an easy to use development interface on top of the platform. And actually services like record service are meant to make that easier. Less customization, you just benefit from security because it's built in at the platform layer. We made a strategic investment in a company called Cask last year. Those guys are developing a consistent set of APIs across the entire platform, designed to make it much easier to build these applications. But the 3.0 question also opens the door to talk about what are the new processing frameworks? What are the new analytic engines that are going to emerge that are young today and are going to grow up? And actually we very much view Spark in that way. It's fantastic, it's transformative. As born at Berkeley, no security model didn't have any sort of enterprise grade storage story. There was no governance, no operations. All that stuff needs to be added. As a vendor, we need to make that happen in order to deliver the analytic ability to the application developer. One other question, and you know, there's this from Jeffrey Moore's Crossing the Chasm in the tornado. As solutions, well as projects become, solutions become products over time, the service license mix changes. We're not dealing with license now, but you get something that's more repeatable. And Amazon, Google, Azure, they're building their own native services that are not necessarily open source. They're not always Hadoop. They might have those as well, but they fit together really well. To what extent are those competitors now and in the future? That's a good question. So first of all, public cloud deployment, public cloud infrastructure is a fact of life that every single technology vendor just has to flat out acknowledge, right? We've got to deliver. We do deliver today. Our platform on Azure, on Amazon web services, on Google compute, we'll continue to do that.  We go to market with an integrated platform, MapReduce and Spark and Impala and our search engine with a storage framework and security in much the way that there are composable services at the big web service providers. We think we've got a coherent platform that you can pick and choose the pieces you use of. We do and we will continue to deliver that on these public clouds. I think our focus on large enterprises, on their use cases allows us to go over after a valuable segment of the market that we're deeply expert in servicing. Our ability to run on the fantastic infrastructure and the object stores that both Amazon and Microsoft, the consistent compute layer, that makes our lives and our customers' lives easier and this innovation in the public cloud is going to continue to drive prices down. It's actually why we're so bullish on the big providers. Mike, I know you've got to ask about Pentaho, Pentaho World, the relationship. Hajupe and Pentaho, both about a decade old, very impressive presentations this morning about the depth of the platform. Talk about the relationship a little bit. We've been close to Pentaho almost since the day we opened our doors. They've been one of the earliest companies to embrace big data and Hajupe as a processing framework. Relationships in cordial for a very long time. When Quentin Gallivan assumed the CEO role some years back, I would say he really turbocharged the relationship. First of all, Quentin is a quality guy. He's salt of the earth, he promises you he's going to do something by God he lives up to. High energy too. Fantastic partner for us. Under his leadership, under the great product and strategy teams he's put together, Pentaho has been among the very earliest vendors to embrace, for example, Impala and Spark. How do you build the best analytic application? Well, you take advantage of the most powerful analytic frameworks. Pentaho has been aggressive in doing just that. We've got a huge number of joint customers. Pentaho is, to me, the kind of solution that I was talking about. I sell a platform to IT guys. I need Pentaho to walk in and talk to the line of business owner in a financial services institution about value at risk calculations, which they actually can deliver. That'll drag the platform into deployment. They are a big forward bet by Cloudera. Pentaho is a big forward bet by Cloudera on our continued growth. With them, I think we can do great things. So I got to ask you, you're seeing all these trends, companies, Dell went private, EMC's now looks like it's going private, BMC, Informatica. You saw some recent IPO, Scott Deetson's company, just went IPO.  Life as a private company, good. Do you need to be public to get more awareness? What's your position on that? You know, I don't think our challenge right now is awareness of what we're doing. For sure, the strategic partnership with Intel, the really substantial cash investment they made in the business, has bought us options, alternatives that are unique. We've got the resources that we need to pursue strategic acquisitions, to grow organically in the ways that we like.  We're able, given the resources that we got from Intel, to make the decision about when that will be. So I'm absolutely confident we're going to be a publicly traded business, but we're able to do it. We've got the luxury of doing it on our timeframe. It's great, do it on your own terms. Mike, great to see you again. Thanks so much for coming on theCUBE. I know you got to run, and always a pleasure. Dave, thank you, George. A real pleasure, thanks. Keep right there, everybody. We'll be back with our next guest. This is theCUBE, we're live from Pentaho World 2015. Right back.


We're back at Veeamon 2022. We're here at the Aria Hotel in Las Vegas. This is theCUBE's continuous coverage. We're in day two. Welcome to the CXO session. We have CEO, CTO, CSO, Chief Strategy Officer, Brett Diamond is the CEO, Justin Giordina is the CTO and Dante Orsini is the Chief Strategy Officer for 1111 Systems. Recently named, I guess today, the Impact Cloud Service Provider of the Year. Congratulations guys, welcome. Thank you. Welcome back to theCUBE, great to see you again. Thank you, great. Likewise. So, okay, Brett, let's start with you. Tell us, give us the overview of 1111, your focus area. Talk about the island acquisition, what that's all about, give us the setup. Yeah, so we started 1111 really with a focus on taking the three core pillars of our business, which are cloud connectivity and security. Bring them together into one platform, allowing a much easier way for our customers and our partners to procure those three solution sets through a single company. And really focus on the three main drivers of the business, which have a litany of other services associated with them under each platform. Okay, so Justin, cloud connectivity and security, they all dramatically changed in the March of 2020. Everybody had to go to the cloud, we had to rethink the network, had a secure remote worker. So what did you see from a CTO's perspective? What changed and how did 1111 respond? Sure, so early on when we built our cloud, even back into 2008, we really focused on enterprise grade features, one of which being very flexible in the networking. So we found early on was that we would be able to architect solutions for customers that would dip in their toe in the cloud and set ourselves apart from some of the vendors at the time. So if you fast forward from 2008 until today, we still see that as a main component for IaaS and DRaaS and the ability to start taking into some of the things Brett talked about where customers may need a point to point circuit to offload data connectivity to us or develop SD-WAN and multi-cloud solutions to connect to their resources in the cloud. In my opinion, it's just the natural progression of what we set out to do in 2008. And to couple that with the security, if you think about what that opens up from a security landscape, now you have multiple clouds, you have different ingress and egress points, you have different people accessing workloads in each one of these clouds. So the idea or our idea is that we can layer a comprehensive security solution over this new multi-cloud networking world and then provide visibility and manageability to our customer base. So what does that mean specifically for your customers? Because we saw obviously a rapid move toward endpoint, cloud security, identity access, people really started thinking, rethinking that as opposed to trying to just build a moat around the castle. What does that mean for your customer? You take care of all that, you partner with whomever you need to partner in the ecosystem and then you provide the managed service, how does that work? Right, it does and that's a great analogy. You know we have a picture of a hamburger in our office exploded with all the components and they say a good security policy is all the pieces and it's really synonymous with what you said. So to answer your question, yes. We have all that baked in the platform, we can offer managed services around it but we also give the consumer the ability to access that data whether it's a UI or API. So Dante, I know you talk to a lot of customers. All you do is watch the stock market go like this and like that and you say, okay, the pandemic drove all these, but when you talk to CISOs and customers, a lot of things are changing permanently. First of all, they were forced to march to digital when previously they were like, eh, we'll get there. I mean, a lot of customers were, let's face it. I mean, some were serious about it but many weren't. Now if you're not a digital business, you're out of business. What have you seen when you talk to customers in terms of the permanence of some of these changes? What are they telling you? Well, I think we go through this ourselves, right? Business continues to grow, you've got tons of people that are working remotely and they're going to continue to work remotely, right? As much as we'd like to offer up hybrid workspace and things like that, some folks are like, hey, I've worked it out. I'm working out great from home, right? It also, I think what Justin was saying also is we've seen time go on. That operating environment has gotten much more complex. You've got stuff in the data center, stuff at somebody's end point. You've got various different public clouds, different SaaS services, right? That's why it's been phenomenal to work with Veeam because we can protect that data regardless of where it exists. But when you start to look at some of the managed security services that we're talking about, we're helping those CISOs get better visibility, better control and take proactive action against the infrastructure when we look at threat mitigation and how to actually respond when something does happen, right? And I think that's the key because there's no shortage of great security vendors, right? But how do you tie it all together into a single solution, right? With a vendor that you can actually partner with to help secure the environment while you go focus on the things that are more strategic to the business. I was talking to Jim Mercer at Red Hat Summit last week, he's an IDC analyst and he said, we did a survey, I think it was last summer and we asked customers to your point about there's no shortage of security tools. How do you want to buy your security? And do you want best to breed bespoke tools and you sort of put it together or do you kind of want your platform provider to do it? Now surprisingly, they said platform provider. The problem is that's aspirational for a lot of platforms providers. So they got to look to a managed service provider. So Brett, talk about the island acquisition, what green cloud is, how that all fits together. So we acquired island and green cloud last year and the reality is that the people at both of those companies and the technology is what drove us to making those acquisitions. They were the foundational pieces to 11-11. Obviously the things that Justin has been able to create from an automation and innovation perspective at the company is transforming this business in a litany of different ways as well. So those two acquisitions allow us at this point to take a cloud environment on a geographic footprint not only throughout the U.S., but globally, have a security product that was given to us from the green cloud acquisition of Cascade and add on connectivity to allow us to have all three platforms in one, all three pillars. So like 11-11-11 that's near and dear to my heart. So where did the name come from? Everybody asked me this question. I think five times a day. So growing up as a kid, everyone in my family would always say 11-11 make a wish whenever you'd see it on the clock and during COVID we were coming up with a new name for the business. My daughter looked at the microwave, said dad it's 11-11, make a wish. The reality was though, I had no idea why I'd been doing it for all that time and when you look up kind of the background origination, derivation of the word, it means the time of day when everything's in line and when things are complex, especially with running all the different businesses that we have aligning them so that they're working together. It seemed like a perfect meeting. So when I had the big corner office at IDC I had my staff meetings at 11-11 because the universe was aligned and then the other thing was nobody could forget the time so they gave me 11 minutes to be there. And now you'll see it all the time even when you don't want to. So Justin, we've been talking a lot about ransomware and not just backup but recovery. My friend Fred Moore coined the phrase backup is one thing, recovery is everything. And recovery time, network speeds and the like are critical, especially when you're thinking cloud. How are you architecting recovery for your clients? Maybe you could dig into that a little bit. Sure, so it's really a multitude of things. You mentioned ransomware, seeing the ransomware landscape evolve over time, especially in our business with backup and DR. It's very singular, people protecting against host nodes. Now we're seeing ransomware be able to get into an environment, land and expand, actually delete backups, target backup vendors. So the ransomware point, I guess trying to battle that is a multi-step process. You need to think about how data flows into the organization from a security perspective, from a networking perspective. You need to think about how your workloads are protected. And then when you think about backups, I know we're at Veeamon now talking about Veeam, there's a multitude of ways to protect that data, whether it's retention, whether it's immutability, air-gapping data. So while I know we focus a lot sometimes on protecting data, it's really that hamburger analogy where the sum of the parts make up the protection. So how do you provide services?  There's a line item for that. You want fast RPO, fast RTO. How does that all work as a customer? What am I buying from you? Is it just a managed service we'll take care of everything? Platinum, gold, silver, or is it? If you don't mind. So I'm glad you asked that question because this is something that's very unique about us. Years ago, his team actually built the IP because we were scaling at such an incredible rate globally through all our joint partners with Veeam that how do we take all the intelligence that we have in his team and all of our solution architects and scale it? So they actually developed a tool called Catalyst. And it's a pre-sales tool. It's an application, you download it, you install it. It basically takes a snapshot of your environment and you start to manipulate the data. What are you trying to do Dave? Are you trying to protect that data? Are you backing up to us? Are you trying to replicate for DR purposes? You know, what are you doing for production or maybe it's a migration? It analyzes the network. It analyzes all your infrastructure. It helps the SEs know immediately if we're a feasible solution based on what you are trying to do. So nobody in the space is doing this and that's been a huge key to our growth because the channel community as well as the customer they're working with real data. So we can get past all the garbage and get right to what's important for them to the outcome. Yeah, that's huge. Who do you guys sell to? Is it more mid-sized businesses that maybe don't have the large teams? Is it larger enterprises who want to complement to their business? Is it both? Well, I would say with the two acquisitions that we made, the go-to-market sale strategies and the clientele were very different. When you look at GreenCloud they're selling predominantly wholesale through MSPs and those MSPs are mostly selling to SMBs, right? So we covered that SMB market for the most part through our acquisition of GreenCloud. Island, on the other hand, was more focused on selling direct inbound through VARs, through the channel, mid-enterprise, big enterprise. So really, those two acquisitions outside of the IP that we got from the systems, we have every single go-to-market sale strategy and we're aligned from SMB all the way up to the Fortune 500. I heard a stat a couple of months ago that less than 50% of enterprises have a sock. It blew me away. And even small businesses need one, they may not be able to afford it, but there's certainly a medium-sized or larger business should have some kind of sock. Is that stat job with what you're seeing in the marketplace? 100%. If that's true, the need for a managed service like this is going to explode, it is exploding. Yeah, I mean 100%. There is zero unemployment in the cyberspace, right? Just North America alone, there's about a million or so folks in that space and right now you've got about 600,000 open recs just in North America, right? So earlier we talked about no shortage of tools, right? But the shortage of headcount is a significant challenge, big time, right? Most importantly, the people that you do have on staff, they've got alert fatigue from the tools that they do have. That's why you're seeing this massive surgeons in the managed security services provider. Lack of talent is the number one challenge for CISOs, that's what they'll tell you. And there's no end in sight to that and it's another tool, and it's amazing because you see security companies popping up all the time. Billion dollar valuations, I mean Lace worked in a billion dollar raise and so there's no shortage of funding, now maybe that'll change with the market but I wanted to turn our attention to the keynotes this morning, you guys got some serious love up on stage. There was a demo, it was a pretty cool demo, fast recovery, very tight RPO as I recall. I think four minutes of data loss, is that right? Was that the right net stat? I was happy it wasn't zero data loss because it's really no such thing. But so you got to feel good about that. Tell us about how that all came about, your relationship with Veeam, who wants to take it? Sure, I can take a stab at it. So one of the, or two of the things that I'm most excited about at least with this Veeam on is our team was able to work with Veeam on that demo and what that demo was showing was some CDP based features for cloud providers. So we're really happy to see that and the reason why we're happy to see that is that with the Veeam platform, it's now given the customers the ability to do things like snapshot replication, CDP replication, on-prem backup, cloud backup, immutability, air gap, the list goes on and on. And in our opinion, having a singular software vendor that can provide all that through, with a cloud provider on-prem or not is really like the icing on the cake. So for us, it's very exciting to see that. And then also coupled with a lot of the innovation that Veeam's doing in the SaaS space, right? So again, having that umbrella product that can cover all those use cases. I'll tell you, if you guys can get a, that was a very cool demo. If you can get a YouTube of that demo, I'll make sure we put it in the show notes of this video or maybe pop it into one of the blogs that we write about it. So how do you guys feel? I mean, this is a new chapter for you, very cool with a couple of acquisitions that are now the main spring of your strategy. So the first Veeam on in a couple of years. So what's the vibe been like for you? What's the nighttime activity, the customer interaction? I know you guys are running a lot of the backend demos. So you're everywhere. What's the vibe like at Veeam on? And how does it feel to be back? I'll give that one a Dante, as far as the vibe so far. Yeah, you got a lot of experience. Yeah, let me loose on this one, Dave. I'm like so excited about this, right? It's been far too long to get face-to-face again. And Veeam always does it right. And I think that for years, we've been back-ending like all the hands-on lab infrastructure here, but forget about that. I think the part that's really exciting is getting face-to-face with such a great team, right? We have phenomenal architects that we work with at Veeam, day in and day out, they put up with us, pushing them, pushing them, pushing them. And together we've been able to create a lot of magic together, right? But I think you can't replace the human interaction that we've all been starving for for the last two years. But the vibe's always fantastic at Veeam. If you're going to be around tonight, I'll be looking forward to enjoying some of that Veeam love with you at the after-party. Yeah, that's well. Famous after-parties, we'll see if that culture continues. I have a feeling it will. Brett, where do you want to take 11-11? New phase in all of your careers. You got a great crew out here, it looks like. I love that you're all out. And make some noise here, people. Let's hear it. All right, let's see. This is the biggest audience we've had all week. Where do you want to take 11-11? I think if you look at what we've done so far in the short six months since the acquisitions of Green Cloud and Island, obviously the integration is a key piece. We're going to be laser focused on growing organically across those three pillars. We've got to put more capital and resources into the incredible IP, like I said earlier, that Justin and his team have created on those front ends, the user experience. But we made two large acquisitions. Obviously, M&A is a key piece for us. We're going to be diligent. And we're probably going to be very aggressive on that front as well to be able to grow this business into the global leader of cloud connectivity and security. And I think we've really hit a void in the industry that's been looking for this for a very long time. And we want to be the first ones to be able to collaborate and combine those three into one. When the cloud started to hit the steep part of the S-curve kind of early part of last decade, people thought, oh, wow, these managed service providers are toast. The exact opposite happened. It created such a tailwind and need for consistent services and integration and managed services. We've seen it all across the stack. So guys, wish you best of luck and congratulations on the acquisitions. Thank you. Hope to have you back soon. Absolutely. You're on the block. All right, keep it right there, everybody. Dave Vellante for theCUBE's coverage of VMON 2022. We'll be right back after this short break.